The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1919-06-28

stranger within our gates often wonders when local inhabitants will wake
to the beauties and utilities which surround them. In other words, when
they will take advantage o. what they have, which others have not
The remark O. a recent visitor, a lady from California, called forth con-
siderable comment the other evening. This visitor had taken al automobile
ride up the town side" of Wnnemucca Mountain. Upon her return she
enthused greatly ovr the view obtained from a short trip up the mountain
She compared it with Mt Rubdoux, near Riverside, in Southern California.
and with Thousand Oaks, just above Berkeley But" she remarked sadly.
they are srewng garbage all along the road in hitormiss fashion. 1t
appeared to me nothing but garbage wagons use what might be a most
beautiful driveway"
Now, Mt Rubidoux isn't a mountain at ALL It is hardly a goodsized hill
In the midst of a valley surrounded by beautiful mountains, it scarcely
attracts a second glance from the uniformed passer-by. Yet somebody dis
covered, % so long ago, that a really fine view Of the valley as to be
obtained from the little summit and the enterprising citizens of Riverside
built IN auto road which winds around the hill at a n cas- grade until the
doux" until thu average visitor from thu East does moi suppose he has done"
the San Gabriel valley until he has visited this little homemade mountain
And the trip really is worth while.
One advertising plan Of the Riverside people as a christmas carol" sung
at sunrise Christmas morning, o. the mountain top. by members of invited
chors from Los Angeles, San Bernardno, Redlands and other places in the
vicinity AS many as six hundred singers ave taken part in these annual
"caroIs"-and ii is great fun-and it is the best of advertising. But to ON
mence with there a nothing to compare with Winnemucca Mountain.
Thousand Oaks, famous the world yer a a place of beauty. was.
originally. about the toughest expanse of rocks, scruboak hillside to be
found anywhere between the Golden Gate and the old French Crossing 1t
tants. 1t is still as rough and useless as ever in the way the old timers
looked at it, but it is nicely pastered yer with $4,000 bungalows and
100000 estates, and people I'M from many miles to see it, al they did
to view Katshas shoulder-blade.
Wnnemucca is, or will be, an almost essential stopping place TO trans
continental automobile tourists. Why not show ZEN something worth while
and reap reward? The plan which has been inaugurated by the city
council to prepare a municipal camping ground and equip it with certain
convenhnces is a good one; but much more is possible. The airplane land
ing field. on which work is now going forward, is another wise step, and
will bring its reward in years % come-and beginning soon. Needless to say,
these Improvement should be made the best of their kind in this vicinity, if
the fullest benefits are ito be realized. After that they should be advertised.
Emersons Essays are nt at hand today in this phntshop But nearly
every reader can recall how that distinguished phlosopher-who lived and
wrote, by the way. before the art of advertising had reached it's present
refnement-onc said something to the effect that if one made only nutmeg
graters and lived in the depths of a forest-f he made the best graters-
people would wear a pathway to his cabin door.
Let's make some really frstclass graters and make people believe we
arr from Connecticut!