The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-10-25
TIRE SHOP IS NOT
unlike SHOE SHOP

Buying a set Of tires, especially truck
tires, Is not unlike buying O pair OF
shoes. The tire shop, ike the shoe
Sh9p. displays many sizes and many
''Do yeu want them for dancing,
walking, running, or just plain every
day ~business?" asks the shoe clerk,
dc you want them for speed on
country roads, for use In the city run
nlng 70 fires, or for just plain every
Gay ~huslRessf' asks the truck tire
a particular tire for each customers
dealer, Glance into his shop windows.
See his display Of truck tires, small
and large, solid and pneumatic:
rev laymen can name each type.
There Is the removable, the pressed on,
giant solid, the fabric pneumatic and
the eerd pneumatic. Prices for a sin
gle tire range from a few dollars for
= thin strip OF solid rubber to approx
inately $3.50 for the largest size pBsu-
From the earliest inventions and
improvements In solid rubber tires to
the latest DEVELOPMENT in giant cord
tires covers only a short span Of time,
but q span Of time that sufficed for
the development OF thousands Of IDEAS
~ tire production, and various Of these
local Ffrestone manager, '"Those ideas
that survive are represented by the
types Of riFes the dealer now displays.
I'VE have q truck tire Of the right
type for every truck need, It is up
10 the dealer TO, discover the prospsc-
tive buyers need and prescribe.
us aEsr business sosu, rsasonS Z, u 70 Other I'VE
need, If we looked TO the days sales
only. we would try to put giant cords,
costing say sa00. each, on all trucks
capable Of carrying them. VIZ would
be no mere likely TO get rich, however,
by that method than would the surgeon
the patient does not need Our clients
would find ps out and desert us,
Generally speaking the giant cord
pneumatic Ia better than the solid rub
Der truck tire where speed Is essential,
As In cross country express service. or
in the transportation Of perishahles:
1sss sfs ar ssessS4T Gnd e 'e esrt sfn'e ecsnd {,
tions they are vital to economic opera
tiCn, since they minimize wear and
tear on costly truck mechanism. There
are savings that more than compensate
for higher initial cost OF this equip
mCnt.
Giant solids are for heavy duty
trucks, In contrast with duals, they
keep all the rubber under the load al
the time, ,Thelr bulk OF resilient rub
her, aided by the grooves In the tread,
furnish a degree Of traction that takes
the big trucks through heavy going,
THE cup cushion tire offers the ini-
tial cost economy Of solid construction
coupled with resiIieney almost equal
to that Of pnegmatics, and a degrees
Of traction greater than has ever Been
obtained before In o selid tire. II Is
adapted especially to use on fire fight
ing apparatus, mail wagons and the
lighteF types OF trucks Of merchants.
As regards pneumaties for passenger
cars, the size OF the car pretty wen
determines the size and type Of tire
to buy. Most everybody Is buying over
sizes now, but the increased capacity Is
determined by a rule fixed according to
the weight Of the car, &
THE cord tire is becoming more ana
more popular, but the fabric is still q
big seller. It should be, since half
the passenger cars sold are small cars.
I'm the interest of the owner OF the
small car, Firestone has just placed a
new seven million dollar plant In oper-
alton. It Is devoted exclusively TO the
manufacture OF three and N -half-lnch
tires and tubes. Its present capacity
is 5000 tires daily New methods en-
ployed in this factory slash away at
operation costs. The result is reflected
in a quality tire at low price"