Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1919-12-31
MRS. LORD WINS
INDIAN BLANKET
FOR BEST JINGLE


Mrs. C. NJ Lord of Chippewa Falls,
Wis, a passenger on the Bankers' Life
Insurance company train which
passed through the city Monday, was
awarded the Indian blnket offered by
the Chamber of Commerce here for
the best original jingle nXlbuquerque
and the step lively slogan, accord
ing to message received late yester-
day afternoon by Secretary Watkins.
The insurance men named their
own committee to pick the winner
and award the prize. One of the con-
ditions of the contest was that it was
TO be completed and the prize award
ed before the train left Gallup. but
there was such an avalanche of iingles
submitted that it was physically inn
possible fir all OF them to be gone
reached Williams from which point
the winning Jingle was teegraphed to
Secretary watkins. Mrs Lords COM
position follows:
"Stcp LIVELY" that's slogan that the
world might well adopt.
And IL comes from AlbuGuerdue
where the Bankers Life men
stopped.
They were there from every corner of
the north. south. cast and west.
But with one accord they voted Albu-
duerdue was the best.
With lively step you've got the pep to
make your city grow:
We liked YOUR style and every smile
made friends for YOU we know.
We'll boost for Won the whole year
thru in sunshine. snow and rain
Perhaps sometime IL fortunes kind
you'll let us come again.
The announcement of the contest
was contained in letter prepared by
Secretary Watkins and his assistant,
ID. b Mckee, and was original and
unique, A copy of the letter was Civ
en- to each person on the train. II
was as follows:
Albuquerque Chamber of Commerce
Saws: HoWdy Boy, We Greet You!
Ride er Cowboy: Let er buck, was
the grand little old saying in the days
of real sport in this mans country.
In this day and age with old John
Barleycorn dead to the world with the
X. o. and everyone having figured out
what made a wild cat wild, the
GREAT SOUTHWEST 1--WE spell il
with captals) has not lessened its
pace, but on the contrary has de-
veloped some real honest to goodness
speed and on a constructive line.
Albuquerque, the metropolis 6,
600 strong, If you please--is "burnin'
the wind" and developing into a real
WESTERN city eyes, Mister, 1t has
street cars, thank youl.
It's slogan, step Lively means
speed tbs true, but ii also means real
genuine hospitality to the health
seeker and all its visitors 1t means
reconstruction with a gait SURPRISING
that of the sluggard. 1t means every
thing that a wide-awake, live AMER
ICAN city peopled with Americans
should have.
Man. we're going to leave it to you,
You've had an hours peek at our
town. Then we are going to ask ey-
cry insurance 7shootin' one of YOU 70
write hundredword insurance pol
icy telling why Albuquerque-twe say
it Al-bu- kerr key Step Live
~" or what Step Lively" really
means, sign your name, seal ii up IL
the enclosed envelope and turn it over
to Mr. George Kuhns, or the Com
modore of your Flying Squadron, he
to pick three judges and they to de-
eide the "Livest one among you.
Now hold your breath. After this
is done the dope will be wired by
night letter to us. Where do you
come in? Why, the man lin youI
crowd that by breathing our good
fresh air and bias shown more speed
than any of you in inspiration will
be the recipient of a real New Next
can Navajo rug, and they're getting
scarce, boy.
It's up to you to gallop, cause this
little brain exercise ends at Gallup
New Mexico.
And we want to print your winning
endorsement in our new De Luxe
Booklet we are compiling and which
win be illustrated all over the U S. A
With our respects to you, we were
glad you were with us and that your
trip takes you to such good country
as Arizona and California. We say
come again and linger longer