Saturday news. (Watertown, S.D.) 19??-19??, 1919-05-15

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iiIitls a the iivsstse,s. grain ana pegge-
sts'saass u lie don't keen telling You
the price Of everything all theS time.
| When you visit the farm home.
you are received cordially aand made
to feel that YOUR visit IS sapprecmted.
Try TO display the same attitude
when the farmer and. his family visit.
your store.
aIstell YOU that great part Of this
barrier between town and country is
c:tnsed by the business men in The
town who's methods are both selfish
md greedy.
little more morality and a
broader conception Of business ethics
will result in more business and a bet
ftea' understanding between the busi-
ness men of the town and country.
While considering the subject of
merging the own and country by co.
operation. let us not forget the chill.
dren. Let us take lem into consid-
erat.sn and plan for their pleasure
and future prosperity.
Why not give them a rousing pic.
mic in town at least once a year and
have. a merry-go-round and all sorts
of sports for them to enjoy. Just now
1t would be a great treat to have an
airship perform some stunts fer them
at their picnic.
In after years many Of them would
remember that they saw their first
airplane in your town. They would
always remember that picnic and have
a warm spot in their hearts for the
town that gave them that fun.
The pig clubs, sheep clubs and 9th.
er clubs that I spoke of cannot fail
to produce tic right sort of effect. Let
the commercial club get the right
angle on the proposition and do thirgs
to interest the young people in the
town and in their own horne com1nun
ity.
Community development that be.
gins in he crib is Of the right sort.
Take more interest in the community
and the community will take more in,
terest in you and your store. Take
the child by the hand and you take
the mother by the feart."
Address on Advertising
John d. DeWild, assistant advertis
ing manager of the Minneapolis Trib.
une, finished the morning session with
an address on Your Part in a Con.
certed Plan to Combat the Catalog
Houses" Mr.. DeNild illustrated his
talk with charts and also nad a dis.
play Of advertising to assist the mer.
chants in getting out attractive adver
Using.
advertising aus attract attention
arouse interest, create desire and com
plete the sale" said Mr.. DeWild, and
in a most efficient manner told the
merchant delegates how to accom-
| plish this.
Advertising in the smaller towns
is twenty years behind the times
said Mr.. DeWild, "and that is why it is
hard for the small merchant to com
bat the mail order houses. They pu1
out descriptive advertising. specia
catalogs iniheolorstthat attract women
dttu hiSii dlSO, dlfu Ten The price. WO
men couldn't order from a country
newspaper advertisement if they want
ed to-, because they tell nothing about
the goods. Advertising is common
sense. 1T has the element of appeal
like a circus, attracts attention and
aronses interest, An ad may attraci
attention, however, without ~arousins
interest. Women in the country al
well as the city are getting the high
est grade advertising every week Ii
catalogs and cit 2ular letters from the
mail order houses that is to be hat
The merchants must learn advertising
in order to keep up with the times ane
combat the cataiog houses. Country
people are ahead of many small city
merchants, and they know what clever
advertising is. They read the cata-
logs, and appreciate the advertisins
value of Them
One of the charts which Mr.. DeWilt
made to illustrate his talk ended with
the letters p. d. p, with the word.
persistent. efficient publicity" clev
erly written in.
The livest merchants are in Til,
northweat,' said Mr.. DeWild. Every
where in the eastern states one hear.
Of the northwest merchant He turn
ed to a chart entitled brains.
Nov said Mr.. DeWild, 81 know
YOU lave the brains, SO all that ii
necessary is this persistent efficien
publicityH' On the chart was written
brains merchandise, Illustrating AM
type.
The talk was of the most in
structive and practical given, an,
many profitable IDEAS were carrie,
away by the merchants.
g. n Herreid, federal food admins
traitor for South Dakota, opened tn
session this afternoon with a talk Of
4 2.Lr 49, rZZLENE.ELgfA.,E[ - 60