South Bend news-times., 1919-07-27
BRANCH MANAGERS
LIKE NEW BUICK
New Style Car Wins Approval
of Distributors at Their
Annua! Convention.

model X series they have got 10 go
some" That was the expression Of
nearly every branch manager and
distributor who was in attendance
at their big annual convention at
Flint Mich
Fresh from their respective terri
tories where they had completed
their victory in selling and deliver
ing the great output OF the Buick
Motor CO. for the past seasOn-the
results OF which found every one
eager to learn what their company
had TO offer them for the new sea
son. Curiosity prevailed among the
visitors and there was "a mysterious
feeling existing all around the great
Buick plant The large secret
room" Of the sales department was
locked and barred shades upon win
dows were tightly drawn. not even
anOrding "A single peek TO satisfy
their desire
A convention program had been
placed in the hands Of every branch
fore. IL told just enough informa-
tion TO bring all OF them TO Flint on
time.
Convention I'm New Building.
The convention convened prompt
iy Thursday morning, Sgne % at 9
O'Clock in the beautiful assembly
room in the new administration
building. which has been dedicated
70 the branch managers Gen.
Sales Mgr. L. 7. Strong presided.
Short addresses were given by Pres't
W. P. Chrysler and Gen. Mgr. Fl. II.
Bassett. The general order Of bust
ness followed.
Every model OF the new *" Sc
ries and the production output was
completely discussed, Sales organ
ization and promotion work were
completely covered along with the
Buick plans aL1 policies covering
distribution for the 1920 season.
a noon lunchePn was served in
the handsome auditorium followed
by a review OF the improvements
and an inspection of the new models
where the branch managers and dis
tributors cut loose with a big cheer
when they received their FIRST
glimpse OF the beautiful line Of
cars which they shortly will OFFER to
their trade. The men quickly gath
cred in excited groups around each
different type of car. Doors were
opened and into the wide comfort
able seats they slid. The new type
steering wheels were tested, horns
were footed. the improved uphol-
stery examined, hoods raised, and
the motors carefully checked-in
fact. as every new Improvement was
noted. much feeling of satisfaction
and approval prevailed.
Bucks in Great Demand.
This great group Of men were the
best judges OF automobile value.
Their years Of Buick sales training
has made every one a past master
in this profession. There was not a
one who did not want from three to
I'VE times the number of their all
lotment for. with their fingers ever
upon the pulse Of the buying pub
lic. they know what their eagerness
TO secure every car possible
For several hours rhe sales room
was a busy place after which a
tour of inspection was made through
the new parts manufacturing build
ing displaying the wonderful inn
provements the Buick Motor CO.
has made 90 care for the needs and
give assistance 20 an Buick owners.
Here the branch managers and dis
tributors were again treated 10 am
other surprise i'm seeing these large
extensions and the added equip
ment Installed for the production of
Fuicl, parts for Buick cars
The days session was completed
with a motor tour OF inspection
through the new Civic Heights park.
where an addition is under con-
struction by the General Motors cor
poration. who are building hundreds
- new homes for Buick employees
During the evening "a special oduca-
tional moving picture show was Civ
en- in the auditorium room This
was n dttug climax for the first
days session. as the different reels
displayed in minute detail every
operation I'm the manufacture and
construction of the Buick Valve-in-
Head motor car.
Price Secondary Matter.
Price was a secondary ccnsidera-
ton when compared with the added
Improvements and what each visit
or wanted was more cars.
Al the morning convention. June
%. the prices were announced al
lotments assigned and the afternoon
the new Flint Golf and Gun clubs.
where visitors tramped over the
bunkers and green or discovered
hitting clay targets was more diff
cult than smashing sales records
The wives OF many OF the visitors
were present and several delightful
iuncheons and dinners were given
these guests. Everyone went back
home fun ot information for their
dealers organization and prospec-
tive buyers leaving the echo OF
their adopted slogan lingering be-
hind. Wen block the streets and
roads with 1920 models"
The distance from Eastport ga