Arizona republican., 1919-10-26

In the past few months I have read a gSeat deal of advertising on the mer- chandising business and I must say that' in some of these advertisements l have noticed points which would seem 10 me were in a way a slam on the Intelligence of the average citizen. I have always believed in conducting legitimate business along legitimate lines and I believe that clean citizen ship should extend into businesses as they are conducted, as are the personal actions of the business man. I believe in proper competition and l know that the public itself admires legitimate competition in all lines. I don't be- ieve it is a good policy for any busi- ness man, for instance, to infer that the public Is not well dressed unless it stops at the store of the advertiser. l believe that such statements from any store reflects on that store for there no doubt are several other stores where good merchandise is sold. and I believe that the intention of the ad- veruser is not to make such a state ment but that it is only statement made by clever ad writer in his en- thuAasm on the subject of the good clothes his store probably carries.
 personally have no objections to a man going after business in a good strong fashion and I would be very smD if I did not admire that trait, but seven if we are all in business for the purpose of doing business and sell ing our merchandise, we must always remember that the public can be ad- vised in a sincere and proper manner and can be told in an intelligent way the duality of our goods. without cast ing tany reflection on the goods of other merchants. You may have mer- chandise that is as good or better than any Of particular advertiser. My idea always is that it is wrong for the other fellow to feel that he is better than l am, because l do not feel any other way then that he is always iust as good as l. and l believe that the public looks at things as I do and thai IS that business houses. are on tria. and the public is the judge and is al noerty to view things as it Sees fit Ihe public has the opportunity to gC rom store to store to inspect the Ner. chandise carried by the several house. ana nave right to select acco-dinf 10 ther intelligent judgment the bes goods for the least money and in, most suitable to their purpose. If i, on their judgment that the othel stores succeed and my store succeeds
 This is not a free write-up in tn, Republican. I am paying for this be cause 1t contains the name of my nner. ehandise as well as other things. Thi, artlcle Is published for the purpos, or telling you that we exclusively rep resent Hlrsh- WiclSwire clothes and tha Hi ail sincerity l can say that the rep utation of the makers of Hirsh- VVicL
 clothes a America but do not care to exagger ate and say these clothes are the hes Tor no doubt there may be others ina are as good. However, I guarantee f, give you a good fit on a good suit n hirsh- Wickwire clothes and we alwav give personal and close attention f, al dealings in the store. 1 am var, siah 10 nave you come into HVder- store to look at our clothes and if vo, want Co l am as glad to have vo,, ., elsewhere and make comparisons a6, m that manner it very often bannen mat good many people come hac, Tor the quality of our goods and ha cause or the manner we do businass live and let live policy.
 IT you have bought any goods from us m the last three months that vo, reel m any way is not satisfactory VI, ask that you bring it into us for in specuon- We intend to live up to m, reputation in every sense of the Ivorr These modern days require moder- business methods and we .n, IIyder' store intend to practice what we preact Read the advertising in the news papers carefully and by your goo Judgment you will know wbenevcr9 e ', m1sieading statement is made. ana h the advertising you will know th., 'I | ha' o places for buying. ''-' OeS
 JOHN HYDER.
 (Adv.)