El Paso herald. (El Paso, Tex.) 1901-1931, 1919-03-28

ST." plays an important part IN the
business.
There are SIX letters IN the word
/ Wilson. There are SIX viee-presi-
dents-frst aids to Mr.. Wilson. That
started the "Siix" idea three years ago
this month when Mr.. Wilson gave his
name and himself to the business. The
workers considered II a good omen
And one Of the first things done after
Mr.. Wilson took hold was to adopt
slogan that would mean something
and that would keep everybody on
their toes to live up to It The slogan
selected was:
The Wilson Label Protects Your Ia
BE"
Please note that there are SIX words
in this slogan. They are very impoF-
tant words
The next thing on the program was
to develop a fine working spirit m
the organization IN which al should
take part-wOrkers and offcialA
That was done at once. Please note
that there are SIX letters IN the word
spirit
Nov you have had slz Letters from
me thus far in which I have dTslt
mainly On the spirit" that exists in
the Wilson & Co. organization
I think have proved to you that tbs
real foundation Of a successful business
must be built on the heart ths haPpi-
ness, the loyalty, the integrity, ths IN
thusiasm and the pride Of its workers
coupled with the honest appreciation,
recognition and cooperation Of the head
OF the business and his official family.
The foundation Of the Wilson 4 Co
business Is built On these six principles,
and that is Why its slogan The
Wilson Label Products Your Table
means 50 much to TIE peoples Of the
world
What would this slogan amount 70 Il
It did not have back Of It the honest
and sincere efforts Of the official
family and its twenty-five thousand
loyal, earnest Eorkerss
It would be a scrap Of paper only
and the world has had enough Of
scraps Of paper.
People want the real hing now.
In food products they are get
ting II under the Wilson label
I am starting another series Of SIX
letters today in which VIII treat On
other angles Of the Wilson 4 Co busi-
ness. I propose 70 stick 70 The SIX
idea Please note that the word
angles also consists Of six letters
What I mean By angles" d hiss I
propose to show you for instance.
that The DorkerS consider that Their
oun honor Is 1pove9 N producing
foodstuffs that Dil justify The Com
5my's slogTr-Dhieh should Be rep
to yOu DhsH L comes to
buying Wilson g. Co. products
[ think II Is great, myssls, THAI the
good. pure things to eat supplied By
Wilson & Co. are backed up In their
production By twenty-five thousand
workers who recognize their individual
and who would not, IN
der any circumstances, either Eilfully
0r deliberately take part in sending out
10 their fellow human beings in al
parts Of the world imPsrfeot or impure
food products.
They would not have It on their con
sciences to do such a thing, and know
for I have talked with hundreds OF
-hem-many in every department. Of
the business-snd they are mbued
with the spirit to give to the Company
al they have Of skin and care and
oyalty and honor. Take as an Illus
ration what a Russian workman en-
1loyed in the Sausage Department said
10 me- noticed his enthusiasm and
he swiftness and skin with which he
worked and asked him why he was so
Interested.
oh, like to help make good things
10 eat" said he in broken English. Il
sat EN- myself I have wife and eight
and give 'em good food.
Wilson things good eating. Ny vile
md children they keep very well be-
sauSe they eat pure food So do Z
. like to work here. Ny boss there
-ery good 10 ne and TO everybody. He
makes Us proud OF our work Moth
ng sues wrong here We al very
'arefuL We stand by Wilson name
"a csa ges that go ont under Wilson
abel are 1ine-very best. know. I
at en- They very. very good"