The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-11-02
fpUCKS CAN HELP IN
REDUCING FOOD COST
,,,.r and Efndcnt TfSnspors
don Via Motor to Eliminate
Much Waste.
eoop ROADS AN ESSENTIAL
,.,,..,s FYt for Travel TO Provioo
trucks with Means oi Con-
yeying Products

es csn,s out OF each dollar tho
..,,,,ate consumer now pays ioi
,,od goes to those who have hano'ou
',,, toodstuff since the producer
wa Ia his IS cents for 1t. can
49,, obarge for handling be reduGou
sreat degree by requisiuohins
W. ,'otor truck on a larger scale LII
,ho ossnt system OF distribution
ho pu,csent system Expensive.
..,.n, system at present used III
LIN, food Is glar!ngly expeh-
ma a,1 therefore wrong says Mr'
sNt '"u sn,r,r Charles Lukins Auto
Lem, E,restone distributors
eon'p'"yd better conceived methods
IIs,riputlon system are neces
~ Wv ,Thc nroblem involved without
Hy' ,ar,pasyes every other In 'he
bsouuS feld at this time OF gen
81 vi hnsiness reconstruction
IRA. '..rs" ,rend OF the times Is to give
roducer n greater share OF ina.
w, ,cb he produces This apphes u
N''',i ,,r,er az well as to the me-
wv. - Al the same time the chiei
=. ia put forth to reduce the cost
in, to the consumer between
Vi u,cn, md consumer lies the dis,
r,'h,',,nr A study Of the facts anu
s.,,ts,cs show that he ana thoso
,,, assist him are taking an undue
W. Nmv NJ the money thrown into the
,,arLct at The expense or prouucer
and consumer.
VT THE superintendent OF the bureau
-, ,aods ana markets OF New YORK
ci,y declares that the ultimate CON
.,y,er gives o-thirds OF his dollar
:" ,he system OF distribution. That
y, I, costs not less than 50 cents 70
S.ndI. as cents worth OF foodstufi:
81, has been mentioned In several
..,,or,s that the California Fruit
rrn,ycrs association has received on
m average during the past four years
a. 90 a crate for oranges. during
ms some period the avearge paid
,s.. ,bs consumer has been $3.50 q
crate
"r, most parts OF the United
states al the present time we VINO
LfSlnk milk must pay about ~ Genus
Al Srt for It. The~farmer as rule
" Hc!yes from 8 TO 10 cents quart.
fTherc have been many instances OF
armcrs selling tomatoes at oo oehts
Dbushel. while the storekeeper IL
selling them to you and me for W
The game general Initiation or Values
between producer and consumer
seems to apply In most Items that
60 TO make up our daily meals.
1T was not very long ago that
the mayor OF Indianapolis bought
xtatoes from a jobber In a town
tSout 100 miles from his city for 30
.ents and sold them 10 the people
Of Indianapolis at 75 cents. At the
same time potatoes were selling
through regular channels for w.
The mayor handled the sale at cost
Of 25 cents bushel, The farmer
had received 40 cents In other
words, the jobber. the commission
house and the retailer we're receiV-
ing slG0 on each bushel OF potatoes
for transportation and their share OF
the profit
1T looks to the Firestone ship
by truck bureau AZ II the solution or
this very vital problem lies In the
motor truck and the development OF
good roads. II the farmer could
put his bushel OF tomatoes, or po-
tatocs or other products Of his labor
and his fields on a motor truck,
which would drive up to his door
every morning. and this motor truck
were TO deliver direct to the con-
sumer or group OF consumers the
farmer would not be able. without
serious danger TO hA. conscience, to
,Naree us 81 or 81 for hauling that
hushel OF food TO our doors Doesn' t
that sound reasonable"