The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-09-14
EISSEL KAR GETS
UNUSUAL GREETING
Well Known Car in Bowman's
Hands Is in Big De-
mand.

,b,. tho New York public Is intenssl,
..,,rcsted In anything new or novel per.
..,n,rp to the designing, building o.
\ s.-slopment of automobiles along orig
', lines was never better illustrated
,s.r tho result OF the announcement a
~ ago of the Sidney b. Bowmar
,ntomobile Company obtaining TIC
sSssel franchise for the New York dis.
~, for the distribution of the neS
dssel custom Built six models.
snirlng my eighteen years of dis
,lh,tlng motor cars on Broadway ]
ssvs never seen such deep interest dis.
AVID in a new line OF automobiles Oh
p,osdway BEFORE" said Mr.. Bowman
rss.srday. And this, mind you, CEN
.Snr around asproduct that can hardly
~ ssid to be new to the New York
rrhlIc, Kisssl cars have been repre-
ssnted in New York ever since the
ssginnlng OF the industry, but owing t.
,bs extensive Government work durins
,ba mast two years both their passenger
ears and motor trucks have become
pretty scarce.
therefore, the present presentation
a, the new Custom Built has a double
sIsniacance. The .Klssel line has al
wsvs had a reputation for sterling
value even in the days when 1t was
not necessary TO add extra features MS
Wall as to make features extra good.
Their body building Innovations started
with the origins ton and perfection OF
The all year car that revolutionlzed tha
trend of the automobile industry and
created motoring the year around.
ThiA together with that OF the many
nav developments in chassis construc-
lion and in motor building, OF which
TIA Kissel brothers are past masters,
reaching the height of development in
the new models, has created added in
.lerest among those New York motorists
who have kept track of the trend OF
the automotive industry.
The many hundreds of inquiries We
have received during the past week In
dIcate an unusually prosperous future
for the industry. The New York market
may be taken as a criterion for not
only the trend of the buying public but
in its approval Of design and mechanical.
features.
"A question often asked, and one that
indicates the trend of the present day
desires of the public is. What we mean
BY the new Kissel models being custom
built To the average individual custom
built means built to order by the same
processes involved in building a single
car according to Individual specifica-
tons BY this same process was the
Kissel Custom Built Six created.
ats first inception was through the
development of the individual idea-the
desire for the exclusiveness and refine
ment Of a strictly tailored job--tailored
in mechanical development, chassis con-
struction and graceful body design-a
composite Idea of the outstanding fea-
lures tending toward class, beauty and
exclusiveness. which have been evolved
by chassis and body builders the world
over who claim distinction in the build
Ing Of motor cars.
Thus the new Kissel Custom Built
Six came into being as II made to order
for one individual of extremely good
taste and judgment, an individual who
typihed Americas automobile critics
who wanted a car of marked distinction
"a car that was perfect symphony of
lines, blend Of the best features, ac-
eegsories, comforts and conveniencee
which the custom trade buyer would
himself select.
'"Thus with thirteen years OF advanced
engineering progress and body building
experience back of him, Kissel set about
to produce a strictly custom built car
combining in one model all the chassis
and b. dy features which the motor con-
nolsseur would demand II he himself
we're designing a car for his own, use.
The high respect in which tho Kis-
eel Kar is sold is indicated by owners
calling on US every day since we took
on the Klssel line and stating that they
we're Interested In the new models but
would not dispose of their old models
Until they were sure of getting new
cnes. And the same Is true of the old
Kissel dealers throughout our territory
in New York. New Jersey and Connec-
tcut wanting renewal of the Klssel
franchise. stating that indications point
to the biggest business in the history of
the Industry.
Even our own customers who have
purchased cars handled by US In the
past are showing considerable interest
10 the new line, many of whom have
placed orders. The same is true Of
former Bowman dealers. asking to re-
serve territory for them.
All Of this interest is being shown
before they have even seen a sample Of
he cars and proves my contention that
The motor car has become a greater
accessory and utility to modern life
Than ever dreamed Of. even three years
ago Whereas to-day there are over
6.VoO,OOO motor car owners In the Unit
ed states 1t will not be very long be-
lore there will be twice that number of
owners The automobile has proved
us place in the SUM- 1t has become as
necessary to American social and bus
mess life as the telephone, adding ma
cnine and telegraph. II the present