New-York tribune., 1919-11-13
Newspaper Publishers Asso-
citation Would Charge
Advertisers and Subscrib-
ers More to Offset Costs
Must Use Far Less Paper
Demand Grows, but Output
of Mills Cannot Cope
With 1t, Resolution Says

One hundred and ten members of the
American Newspaper Publishers AS
sociation, meeting yesterday in special
convention at The Waldorf Astoria
Hotel, adopted unanimously the report
of joint committee Of publishers and
paper manufacturers which declares
that American newspapers must raise
advertising and subscription rates and
use far less paper than at present.
Paper mills are unable to increase
their output to meet demands, it was
said, and it was urged that the econo-
mics suggested for this country be
practiced also in Europe, where the
paper shortage is even more acute. If
the recommendations Of the convention
are carried out the regulations estab-
lished by the War Industries Board
during the war will remain in force.
Newspapers are requested, as meas
ure of public service, to enter into no
further yearly contracts for ADVERTISING
at fixed rates, but to make rates ad-
Unstable monthly or quarterly, so as tc
be able to meet increased costs due no;
only to newsprint paper shortage, but
to an increase of 100 per cent in other
publishing expenses.
Paper Hoarding Charged
The joint committee reported that ir
some instances publishers we're hoard
ing paper to the detriment of compel
ing newspapers, especially those veal
financially, and that such practice
ShOI1lC ho cr1
resident Wilson will be asked tt
appoint committee on correlation t(
adjust differences between publisher:
in competitive territories.
"Publishers themselves. are mainl,
responsible for this wild Market" sale
r. Z. Glass, proprietor Of "The Birm
ingham News" and president Of the
A. N. p. A.
He said members were buying pape,
on the open market at prices more thar
double those specified in the present
years contracts. The effect, he de
clared, was to keep on booming the
price of print paper until it passc(
the means of many publishers, forcing
then to suspend publication as re.
suit.
"The sizes of our papers must he
materially reduced" Mr.. Glass went
on. "But how? Ordinary economics ir
reading space and in waste are not
sufficient. We must turn our attention
to an arbitrary reduction Of advertis
ing for the adequate supply" he said
Daily newspaper rates have always
been too low. Nearly all papers have
made substantial advances in the last
three years, but they are not sufficient
for the present emergency" Here he
cited 100 per Gent increase in costs
and expenses, compared with rate ad-
vances by the publishers themselves OF
not more than 80 per cent
~ am confident" he added, "that the
bulk of advertising patrons and of ad
vertising agents would cheerfullv CO.
operate with the newspapers when all
the facts became known to them"
There has been no falling off in the
production of news print, Mr.. Glass
explained; rather. there has been 1OC
per cent maintenance. TRANSPORTATION
problems are no worse than they have
usually been, and the industrial situa-
ton in the paper mills Of the United
States and Canada is good. Diminishe d
consumption is the only general solu-
ton, inasmuch as the publishers gen
orally are, instead of eFecting a re-