South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-09-04
BUDGET TOO LOW
AID MEN HEAR
At FIRST MEET
Hold Constructive Discussion
of City Problems in Plan
ming National Publicity.

mat the only tnlug tho matter
with the proposed budget for the
city OF South Bend is that 10 is too
small was the consensus OF opinion
among the speakers at the first
meeting OF the Advertising Club Of
south Bend. "Wednesday night at the
Country club A r. Erskine. pres
ident Of che S,udebaker corpora
fier; ". a. Weed. Of the oliver
ChDleJ PlOw Co. Lew Fleming. OF
the South Bend Watch Co. r. w
Eldredye. OF the George WyTnan
Co. and Richard EIbeI. OF EIbel
Bros. spoke particularly Of South
Bend. it's needs and the funds
available for providing them
II. A Biggs. sales manager OF the
Studebaker corporation. and for
merry Of Frank Seaman q Co. Inc.
advertising agents of New York.
gave the assem- bled advertising
men. retailers and manufacturers a
few ideas OF what might be done in
advertising South Bend nationally
and internationally once South Bend
had become saleable product
through improvements the budget
and subsequent activities would
make possible.
Mr. Biggs treated the problem Of
advertising South Bend from the
Advertising agency viewpoint He
placed South Bend before a con-
ference OF fits sales agents. manufac-
tuTers and dealers as a business
proposition might be considered by
an agency I'm outlining an advertis-
ing plan toward domination I'm any
retail market He declared South
BEND should he advertised nation
ally and internationally. and then
called the attention OF the advertis-
ing men TO the vigilance committee
~ The Associated Advertising Clubs
Of the World which insisted on
truth in advertising
Advertising south Bend.
can South Bend be advertised
as South Benders want IL adver-
tised. honestly and truthfully and
IN accordance with the policy OF ma
tonal advertising clubs ." was the
question Mr. Biggs placed before
the conference. He declared that
south Benders must first be sold
south Bend -that advertising men.
men OF vision. who balanced this
vision with common sense and let it
work on the basis OF statistics. must
look first 10 their product and i'm
prove from within before they
sought 20 sell without.
Mr. Biggs called particular atten-
ton 90 the lack OF hotel and hOus-
ing facilities here. lie brought up
again the need OF presentable
union station He declared outsid-
ers knew South Bend from a re-
verse angle. and that TO direct their
thought in constructive channels il
would be necessary first 90 take the
utmost advantage OF the present era
Of progress which the city Is expe-
riencing by making South Bend the
ideal spot I'm which 20 live that
South Benders wish the world 10
think II is
Predicts 10000 Growth.
Mr. Erskine predicted "A growth
OF 10000 people FOR the city by mid
winter lie stated that the new
Studebaker buildings would be
ready for occupancy by that time.
that 1000 men were now employed
Ina rushing them 20 completion In
this regard Mr.. Weed Mr. Ed
redge and Mr. Eibel declared that
Scath Bend had an obligation TO
meet that il was up 90 the city to
provide housing for these new resi-
dents and AZ reasonable figure.
The speakers called attention 10 the
home binding corporation and TO
its failure 90 secure the necessary
homes
M Fleming introduced some
novel plans FOR advertising South
Send nationally They viii be con
sidered at committee.
a constructive policy on the part
Of manufacturers, retailers profess
sional men and the newspapers was
urged throughout Advertising was
pointed to,-the policy OF advertis-
ing 10 talk always from the con
structive angle Advertising was
he keynote OF the evenings discus
sion. but South Bend and bigger
and better South Bend was upper
most i'm the minds OF speakers and
members or The club
New President Presides.
G. A. Macdonald. newly elected
president OF the reorganized south
Bend Advertising club. presiding.
outlined the policy Of tine organiza-
ton and the plans for The coming
year. He stated that the monthly
meetings from now on would be
s..nilar % the mid-monthly meet
ings ~ year age. that they would
be conferences on the best methods
or advertising and seIing locally
and nationally rather than meetings
held for the purpose OF hearing
some Out-of-tOwn speaker discourse
on efficiency and electrifyins ett.rgy.
That IL was time South Bend peo-
pie We're talking and doing rather
than being talked 90 and being
zone was q prominent thought.
ar Macdonald referred TO plans
FOR The convention Of the Ass0ciat-
cd clubs 60 bee held the latter part
of she month az New Orleans. and
urged that South Bend be well rep
resented. for the benefits that could
oe derived through the conferences
90 De staged there lie announced
the following committee appoint
meuts-
Chairman advisory board. F. =
Dickens. advertising research COM