Ashland weekly tidings. [volume] (Ashland, Or.) 1919-1924, 1919-12-03

ture.
! Plans for the new literature in
clude number OF small folders deal
I ing with specific industries and fea-
tures. These booklets will be appli-
cable to answering many of the in
Quiiies received by this club. In CO.
ordination with the county booklets.
the new literature planned by this
club will deal more specifically with
Ashland itself than with the valley
as a whole.
n. Il. A.
The biggest single accomplishment
Of the Ashland Commercial Club in
the past five months was the en-
tertainment Of the National Editor
ial Association This entertainment
cost us $731S5. Ashland, because
of the fact that dinner was served
here, swims provided and so forth,
because Ashland was the only small
city in the West which had the priv
ilege of 50 entertaining the editors,
because the staging of the $50 mile
trip by automobile to Crater Lake by
the Ashland and Medford clubs was
an undertaking of unparalleled i'm
mensity to be offered in the way of
entertainment to $50 editors, and
finally because this club had pre-
rare1 comprehensive press sheets,
saw that they got into the hands OF
every member Of the party and were
as precantion mailed to every pa
per represented, Ashland received
more publicity as a city than did any
other city on the itinerary Of the
editors through Canada and the Pa
cific Northwest Articles dealing with
Ashland and varying from one col
umn to several columns, appeared
in over 100 papers and We're read
by close to million people through
out the United States. Examination
OF the papers on file in the club
room will verify the statement that
Ashland got her share and then some
Of publicity out of that visit.
II paid for, and it would be impos-
sible TO buy the vivid punch which
the personal experience of the ed
itors gave to their articles, the space
Ashland received would have cost
close to 100000.
Portland Trade Excursion
Next to the n. r. A. entertainment
in results which will and have ac-
crued, ranks the entertainment of
the Portland trade excursion. This
entertainment cost us S17S.7O. As
a result. beyond that OF the estab-
lishment OF closer acquaintance and
trade relations. ninety leading busi- O.,
ness men of Portland saw and
studied Ashland's attractions and !,
needs and are ready TO help Ashland -
in any way possible. Already the ,
Normal Committee Of the Portland
Chamber Of Commerce, having ten ,
of the leading citizens Of the state
upon it, has set the wheels in mo- ;,
ton to secure the re-establishment i.
of the Normal School at Ashland
Auto Tourists r
During the auto-camp season the ~
secretary spent from three to five A
hours nightly at the auto-camp. Be
yond the mere dispensing of infor- "
nation and hospitality lies the real
reason for this undert liking. 1t has
never been given publicity because
the idea was considered too valuable
to permit the chance of other towns fl
copying it. Briefly it was this. Il
From every tourist party the names, II
home town, brief story of their eX- K
periences and anything which would @,
be of interest to their friends at II
home, was obtained together with Ir
the name Of the newspaper to which e
they subscribed at home. A story g,
was then prepared, ready for setting o,
up, and mailed to the home newspa- ct
per of the tourist. The live news di
value of the stories carried the pub Ia
icity matter concerning Ashland, d,
Lithia park and the auto camp into re
he papers and as far as we can "
earn every one of the stories sent -,
1ut were printed. over one thou O.,
sand stories were sent to papers in G,
every state in the Union a.,
md unless we miss our guess the =,
Ashland auto camp will feel the eff
ects next year.
Other Publicity Stunts dl
Through the B. F. Goodrich Tour cl
ng Bureau people at Seattle. we sr
rave placed auto camp and Lithia of
,ark stories in San Francisco, Sc to
title, Spokane. Portland and Taco WI
ma papers and magazine articles con- in
erning the camp in magazines fr
the United States. Sun M
et Magazine is soon to carry an ri,
ashland camp story. Al
Several special articles have been eli
written for Portland papers and co
'ther publications In view of the es
act that 90 per cent of the auto vi
ourists are from Oregon, California br
II Washington, this field has re- Sa
eiyed most OF our efforts along mi
hese lines but it is planned to place
tories of the Ashland camp in
ewspapers in every state in the ex
'nion during the next two months. wi
The Goodrich people will print u 81
mall man ohoWiug AgbIouJ p.YI- . g,