Omaha daily bee., 1919-08-31
MOON THEATER
IS OPENED WITH
CAP AC|TY HOUSE
Latest Addition to World
Realty Co.'s Motion Picture
Circle Interests Proves
Great Success.

Presenting Sessue Hayakawa in
THE Gray Horizon the Moon,
Omaha's newest theater. opened its
doors Saturday night, every seat be-
ing occupied.
Located at l4lO-l2-l4 Dougles
street, the Moon is the third thea
ter to be opened in Omaha by the
| World Realty Co. The Sun theater
at l4lO-l2l+ Farnam street, and the
Muse at Twenty-fourth and Far
nam streets. are the other photoplay
houses owned by this organization.
Structure of Moorish Style
The Moon theater is of the Moor
ISL style of architecture, finished in
terra Gotta. white tile and marble
exterior. 1t has a frontage of 66
feet. with l32 feet depth. 1t has a
seating capacity of more than if
teen hundred Its interior construc-
ton embodies the latest ideas in
theater design, the owners having
travelled extensively, visiting both
eastern and western cities with
view OF obtaining suggestions of de-
sign and arrangement before decid-
ing many important features per-
tanning to the construction of the
house. 1t is said that several inno-
vations in the Moon have been sue
cessfully tried out for the first time
in this theater. Among these, it is
said, the heating and ventilating
are the foremost
The owners believe a feature of
the theater which will be appre-
clated by the patrons is the seating
arrangements. 1t is said chat no
seat is at disadvantage compared |
with another in so far as the view
Of the photoplay being seen is con- |
concerned. The seats on the ex-
IRENE do not cause he photoplay
to appear out of prospective for the |
patrons, being in direct line Of vi
sion from every part Of the house.
The only choice Of seats depends I
on whether the patrons prefere the
front. the rear or the middle of
the house from which to view the
film.
Color Scheme Pleasing.
The interior scheme is pleasing
and restful to the eyes, light IN
tone and is regarded by critics az
being highly artistic. Done in oil
the decorative panels on ne side
walls are effective. Scenes Of his
toric interest and locations in the
nat onal parks of AmeTica are be-
The interior illuminating fixtures
we're made of especial design for the
Moon and are Yassive and hand
ome. They aye octagon in shape
giving indirect illumination. The
'isle nights placed at intervals on
. ne END sse1ts add to the con-
g e''t s: * patrons, enabling them
o lind Or leave their seats with
tut thsI danger of stumbling when
ne house is dark.
lhfe seats themselves are of ample
PROPORTIONS to insure the patrons
qmfort and the rows are sufficiently
far apart to permit persons to leave
during the showing of scene with
out causing Inconvenience to others
who are seated. The aisles in the
auditorium are of more than the
conventional width, doing away to
arge degree with the crowded con-
1ition that sometimes obtains at the
close of an entertainment.
Quick Exit Possible.
The side exits are likewise desir-
able from the patrons viewpoint and
permit the audience to reach the
street quickly after an entertainment
without crowding. The lobby and
the entrance to the theater are spa
cious and handsomely decorated in
harmony with the interior of the
house. The box Office facing the
street and lobby is designed toI ex-
pedite the handling of crowds and
will obviate the necessity of long
line of patrons waiting their turn for
tickets of admission.
The projecting apparatus is as
complete as that in any house in
the country, including three project
ing machines and one stereopticon.
The operators room is built for
safety, convenience and utility, be-
ing absolutely freproof. !
The organ, one of the largest and
most complete in the country, was
assembled and ready for use sew
,ral days ago and musicians who
nave heard it pronounce it remark
able in its tone effects. With its
various attachments in use it is said
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