davidaulloa/AmericanStories huggingface dataset:
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23
NO WOMAN'S HELP
Man Has a Farm and Reared a Fam.
lily of Nine Children.

To have operated a farm and reared
a family of nine children without the
aid of q woman is the feat of Frank
Trautloff, who has sold his farm and is
retiring to a home which he recently
purchased In Atchison, Kan.
The older five of the nine children
are boys, and Mr.. Trautloff. after the
death of his wife, Is years ago, did all
their mending as well as the house
work and cooking In addition to hav-
ing successfully managed the farm. He
has retired from the farm to send the
children to high school.
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23
Americans Take Sea,Jobs.

Washington, April 22-The person
mel of the American merchant, marine
rapidly is becoming Americanizec,
said q report received by the shipping
board from the . service of, its re-
cruiting service covering the month
OF March. Out Of a total Of $3.50 men
placed by the bureau on American
ships during the month, 50 per cent
were young Americans rwho. had been
fitted as merchant, marines on train.
ing ships madassined tby 1.-THE shippiEs
board
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23
TRANSPORTS ARE AVAILABLE

Seventy-seventh Division VIII Come
Home las a Unit.
Washington, April 22.-SecreIary
Baker cabled the War department that
adequate shipping was assured to
transport the Seventy-seventh New
York City National army)S division as
a unit to the United ~Statesaand that it
was now possible to state definitely
that a parade Of the Seventy-seventh
would be held In New York city.
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23
RED ARMIES ARE WINNING
Russians Victorious From the Baltic
to the Black Sea,

London, April 19.-Continued sue.
cesses for Russian soviet forces along
almost the whole of the Western Rus
sian front from the Baltic to the Black
Sea is claimed in a Russian official
wireless dispatch received here.
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23

son, Mayor.
Attest: VIM. Rae, City Auditor.
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23
THINKS CONGRESS WILL ACT

Revenue Commissioner Expects En-
forcement of Dry Law.
Louisville, KY, April '1s.-Daniel C.
Roper, commissioner of internal rev.
enue, believes Congress will pass an
enabling act for the enforcement OF
wartime prohibition, effective July i,
according to a statement.
The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1919-04-23
LOWERING OVER OLD WORLD
Lord Robert Cecil Says Grave Eco
nomic Crisis Exists.

London, April 1S.-Lord Robert
Cecil, in an interview, said he regards
the economic situation as extremely
grave, not only in the enemy coun-
tries, but in the whole Eastern hemis-
phere.
New-York tribune., 1919-02-13
Points Out Faults
Of Retail advertising

The principal weaknesses of writers
of retail advertising, as pointed out by
w. R. Hotchkin, for ten years adver-
tising manager for John anamaker, is
their inability to awaken human inter
est their attempts at the novel or BIZ
zarre, and their unconscious cxaggera-
tions. Most of these faults, he said,
were due to the rush IN which store
advertisements are prepared.
Mr.. Hotchkin made a plea for the
employment Of trained writer's, those
who could put the human interest touch
in their "ads," as advertising writers
for the stores
"People always want the realities" 4"
he said, "but the trouble is in the
presenting of those realities. Writ
ing advertising is just like any other
kind of writing. People want the same
kind of thirgs presented to them, the
same human interest story about why
this merchar dising was produced, what
there is about it that is new, what it
will help the woman,to do, how the suit
will make her look why she will look
the suit she wore last fall--all these
are doing it magnifcently. But | will
tell you one thing that has changed
changed nightly: people are getting
more sophisticated than they used to
be; they are not so easily fooled as
they used to be-"
To prepare good advertising, accord
ing to Mr.. Hotchkin, the writer must
know the goods which he is describing.
New-York tribune., 1919-02-13
Better Understanding
OF Merchants Problems

Miss Marion c. Taylor urged the
merchants to make every effort pos
sible to strengthen the bond of good
feeling and better understanding which
has been brought about between the
retail drygoods stores of the country
and their customers during the war
period. This spirit of cooperation be-
tween the store and the customer, she
SAID, was never on so firm and cordial
a basis as 1t is to-day as the result of
the frank way the merchants in the
last two years have shared with their
customers the merchandising problems
with which they were confronted.
We all remember" said Miss Tay-
lor, chose early day in the war when
one thing after another was cut out
of our generous scheme of living, fol-
lowed by that later period when we
learned to consider this giving up q
privilege of the stay-at-home army
something we could trade for a clearer
consclence. The merchant had prob
ably as hard time as any one in those
first days; he suffered on every hand;
his stocks grew gradually less varied
and plcntiful; his sales force became
depleted, and his deliveries cut down
and his prices had to 90 up.
"But he handled his problems in the
most modern way. He did not make
excuses to his customers and try to
hide his difficulties; he did what the
people of the whole nation did to one
another. He appealed to the spirit of
ctomradeship, or good fellowship p-call
it what you willard to the spirit of
patriotism in his customers. He told
them as much of HIS troubles as was
pertinent, and asked not only their
leniency, for he didn't make the mis-
take Of stopping there, he asked in
stead their cordial cooperation, and,
what is more, he got it."
Miss Taylor declared that the mer-
chant has come to understand that it
IS no longer necessary to offer some
highly seasoned bait to get customers
into his store.
eve have gradually seen the bunk
taken out of Advertising" she said,
adding that "honessy in advertising is
not only admittedly the best policy,
but everything else is Just old stuff
New-York tribune., 1919-02-13
Piece Goods

ALMA. Ca.-Wlam Eablnowtz drygoods. etc
Broadway Central Hotel. WV
BOWLING GREEN, Ky-S Greenspan. drygoods
etc. Hotel Walllck.
BUFFALO-Flint & Kent: J. t,olIo, r,hhons
-, DELpH1. lnd.-M. Ives. drygoods. etc: Hotel
DETROIT, Mich.-Godman Company H. Gold
man; drygoods. etc; broadway Central Hotel
EASfPOKT Me.-Kramer Company; s. II
~. LitlE, Penn-C Decker. drygoods otc; Hotel
FLORENCE. Ala--May, sonncnhcld & Co.: J.
MAY. dygoods etc Hotel Flanders -
GAlIENA. Ill.-Birgcr Company; Mr. B.rger dry-
goods. etc: Hotel Breslin '
IA JAcKSoN. Mich-E. Glasgow. drysoods etc
klANsAs cITy-w scholler. drysoods. etc
~ INNCIiRunG. ,,iI,,. va-w. Dons. drygoods etc
MACON, Cav. Barnes drysoods. etc: Hotel
\, Ma. MAnTlNsvI1g ya,-Marks Company: Mr..
MIlLEDGEVlLLE. Ga-R. II Tlemister. dry
gods e,c Herald Square Hotel
NOB,ESVILL-E. Ind.-Osborn Company; Mr.. Os
born: drygools: Hotel Wallick
OXFORD y. CT. Baoch. drygoods. ste Hotel
Ah"rlcrn '
manufacturers dresses: Grand Hotel
T1ITSBURGIi-M ~. IIandclman. pcco goods Her
aid Square Hotel.
uodI MIc1MmNn ram'1or: Ind Nusoaum. drysoods otc
SUFFoLK va.-J L. Ely. drygoods. etc Broad
NlcNsBURG Miss Field Company Il. Fold
drygonds. e'c Hotel Albert WV"
WORCESTER, Mass.I Rome & Sons: Ronc
and ~ Rome drygoods: broadway Central Hotel.
New-York tribune., 1919-02-13
The Tribunes Page Business News

the store brought to light. Don't look
upon the purchase of any mechanical
equipment which you find you can prof
ltably use as an eXpense-consider It
as dividend paying investment, and
II 1t will not stand up when considered
that way forget it. AS the readjust-
ment progresses, it will probably take
less money to carry our stocks, and
there will be some handy cash to put
into equipment that will help us get
the best of the returning rising costs.
Even if that were not SO, if we really
set ourselves to it most of us could
get one-quarter of an additional turn
over annually, and that would release
lots of money for profitable investment
IN the best new equipment to be had
May Save l Per Cent
BY using the proper mechanical
equipment it is possible to reduce Of
flee expense per cent of the total
sales to about 1 per cent, he said. In
the selling departments, he concluded,
proper equipment will reduce the num-
Der of clerks necessary to attend to
the customers wants. In the display
of goods, one Of the most important de-
tails of modern merchandising, new
types of fixtures have helped sell goods,
so that in many cases reductions Of
from IS to 20 per cent in the selling
stats have been possible, he said.
New-York tribune., 1919-02-13

money and the retailers who serve them
lave faced the gloomy alternative of
refusing credit and going out of bust
ness because of lack of trade, or ex-
tending credit and going to smash be-
cause OF lack of funds. The store
closes Its doors, and immediately other
stores, even those competing, feel the
unwholesome influence. Panic spreads
just as surely as when there is a run on
bank and failure stares many mer-
chants in the face.
Would Curb 1mpulsive Buying
Now, the more thrifty the people of
community are the more PROMPTLY
they pay their bills. and the more
promptly bills are paid the more re-
mote mote becomes the possibility of failure.
"e MAINTAIN that if every worker is
systematic saver, with savings made
PoSslDle by careful, intelligent buying
and the elimination of waste, the hard
time will be bridged safely and will be
tremendously shortened. 1t is, there.
tore, good business for the retailer to
Join IN campaign against impulsive
buying and waste. The mechanic who.
IN flush times, buys an unnecessarily
elaborate article, and who. in hard
times, repudiates his bills, is not as
good customer as the one who used
restraint in his day of prosperity and
had a margin for the rainy day. The
former, undermines busness-the lat
ter stabilizes it.
The judicious buyer who exercises
care IN his purchase likewise carefully
and consclentiously meets his obliga-
tlons. The man who throws money
away treats his bills as "a scrap Of
paper"
Mr.. Lewis suggested that the mer-
chants organize thrift clubs among the
employees in their own establishments,
and urged them to cooperate with the
local savings directors in each district
toward this end His plea met with the
hearty applause Of those present.
New-York tribune., 1919-02-13

tons work A national council also
will be appointed to discuss and make
recommendations regarding the big
general problems which are expected to
arise from the enlarged activity Of the
association.
Plea for Artistic Goods
The merchants were told by NJ d. c.
Crawford, design editor of "Women's
Wear" that they must realize that
artistic quality in their merchandise is
one of the strongest of selling points.
Mr.. Crawford brought out this point in
his plea before the convention for
greater interest in an industrial art
school, the plan for which has been
approved. The new art school, he said.
would be different from art schools as
they now exist. because it would be
moro closely allied with the industries
in which art is an essential element
people go into your stores to satisfy
an ageold longing for art" Mr.. Craw-
ford said. Even in prehistoric times
there was an appreciation of art and a
production of art 1t is an essential
element of human nature.
The trouble has been that in this
country our art training has been along
the line of developing an appreciation
tor things artistic, rather than toward
the orlgination of artistic effects. In
fact, the public's taste in art in this
country is a full generation ahead of
our artistic industrial development"
Mr.. Crawford then traced the history
OF the movement for a school Of origi-
nal textile and style design in this
country, IN which he has taken lead
ing part for several years. PROGRESS.
he said, has been made along the line
OF original fabric designing here, and
many Of the designs entered in com
Petltlve contests arranged under his
direction have found their way into the
textile producing and decorating plants
of the country.
Thrift Business Stabilizer
William Mather Lewis, of the United
states Treasury Department, made an
omphatlc plea for the cooperation of
merchants in the 1919 thrift cam
He based his appeal upon two
ms first, patriotism, and, second.
sgument that thrift has a great
Na4rc as stabilizer of business.
"Amercan thrift will go far to save
the life of the world" he said, "to
bring liberty and to make the pursuit
OF happiness possible to oppressed hu-
manlty. | deem it a privilege to bring
this message of thrift to representa-
tive group of American citizens, to a
group which supplies the material
needs OF our people and supplies them
IN such way that american business
integrity has become recognized the
world over. 1t seems hardly necessary
even to ask your cooperation in the
work we are undertaking, you who
know so we'll the value of steady mar
kets, OF sustained buying ability.
Periodically in this country there
have come times of financial depres-
sion; production has exceeded con-
sumption; factory doors have closed;
workers have found themselves without
New-York tribune., 1919-02-13
Country in
Sound Condition

"The condition of the country
sound. The number of failures
small The bank resources were ne'''
larger or moro liquid. America stan'
firmly on Ter feet without fear Of "
future. We have 8 great loan to lse
and heavy taxes to pay, but we so''
meet them fearlessly and successiaa.
and in few months shall find tnal q.
faces are turned toward brigas 80
prosperous future.
How can you help, each OF yo.
One way is to talk and act as optin.sis.
for the chief thing needed Is eIa,s
dence. The profiteer has no p'sm
among US now. Go after him wnei;,,t1e
you find him. He It is who plays !. =
the hands Of the Bolsheviki. he e, " n
who provides q basis for the !. NJ q,
Do not try TO sustain prices loi
sake OF large profit. That pfo.ssrrr p.ssrr
the agony. That prevents the i'is Iea
Of confidence. 1t is better Tar sr 70 h
something for a month or two 'hsa s;rE
prolong the hesitation for SIX OF sF, ssr
months or a year Whatever you ~
do in your individual stores " "a
prices down is one step toward s,..
basis for confidence. You mace =
riHces of food that others migns q
enough 70 eat. You made saerinsss riH
expenditures for Liberty bonds ans lles
do it again. Now in your business ~
another chance for sacriilce' ." are
permanent one, but tempora.s. shs
a sacrifice Of personal pront 'ns. sus
greater gain may come in the lesa .,syls.
urc when the buying moveniehs p..s,,sni sTni
You can aid that buying mosr;r Ss;ns il
YOU can stimulate it, you can ~ fssi
nearer by letting your pubic NM"
you are ready to meet it hait "S'
New-York tribune., 1919-02-13
Buyers Arrived
Women's Wear and Millinery

ATHENS, Ga.-Abe Joel Sons; Abe and Charles
Joel "omens wear and general cDgoods. Hotel
Cumberland.
BALTNIORE-M. Schwartzberg millinery; Grand
Hotel ~
y. .C,HlcAGo-L Smith. women's wear; Hotel
>, cHlcAGo-F Kurz. womens wear: Union Square
Hotel '
CONCORD. X. C-J Fisher & Co: ]. Fisher
and N IS Phillips. millinery: Grand Hotel.
ptLlliO. Ohio-I. Vogiln womcn's wear; Hotel
Continental
EAuCLAIRE. Wis.-R Jacobs. women's wear
Great Northern Hotel
HIGH POINT, n. CIV Beavens. women's
wear, Grand Hotel
LoGANsPoKr Ind.--Grube Co. Mr. CRUDE
wonens wear. Grand Hotel.
- LOUISVILLE T. Reilly. womcns ready o wear
Hotel Cumberland
MANTToWoC. Ws.-L. ]. Wagner, cloaks and
suits. Holland House.
LWAIkEE-EI. De Levin. womens -eady TO
wear. Hotel Arlington
MoNTREAIr-L. Gagnon. millinery goods; Hotel
BreSu ~
NIAGARA FAIJS-Mack Co.; Mr. Mack, wom
ems wear Hotel Continental
ST, IoI lS-A. Wildman, womens wear; Hotel
Cumberland
ST. LoUIs-INntzer Co II. Lentzner. women,s
ready to wear Hotel Alcazar
ST MrER. $ C.-Mss B. Wilkes. millinery; Her
aid Square Hotel ~
TRAVERSE CITY. Nlch.--J Middleton, women's
wear; Hotel Latham
WiNoNA. Mipn.--R Genes womcns ready 10
wear; Hotel Latham.
New-York tribune., 1919-02-13
Nations Must
Safeguard Affairs

Surely, it needs no special insight to
understand that nations, like business
houses and like men who have been
under circumstances of peculiar strain.
need to safeguard their affairs in order
that they may be able to pay in due
time that which they owe and may re-
sumo the more quickly the normal re-
lations which the avarice of an auto
crat has so long caused to be inter
rupted.
Our own economic structure has not
been shaken as severely as that of the
nations associated with US in the war
but there is quite sufficient for us to
do to set our own house in order. We
are in period of business hesitation.
A certain amount of unemployment is
normal 10 this season Of the year when
outdoor work of all kinds is in our
Northern states almost impossible To
this the prevailing stagnation of in
dustry contributes and the return of
thousands of troops is third factor
IN the problem. Unemployment Is
New-York tribune., 1919-02-13
Must Use Machinery
To Cut Selling Cost

The use of modern mechanical
equipment designed to permit the sale
Of merchandise with less resistance
and thus cut down the unit cost Of
dong business will be necessary if
retailers are to como through the
rec reconstruction period successfully,
wheeler Sammons, chief of the ed,
.orial council OF System Magazine, told
the convention.
MIR. Sammons explained that the old
enemy of the retailer, "incrcas.nr
costs. had been informed during the
war, Tor the rise in the price of mcr-
chandlse had more than taken care or
the higher cost Of doing business. But
with merchandise on falling marke,
even slowly declining one, the cos,
OF dong business will become an in
creaslngly important factor in mer
chandisng, he said He advised tn-
investigation in their stores bv diyid-
ing the total daily amount of sales
py the number of customers VINO
entered the store. If this figure IN
creases the merchant knows he is sell
ing MS merchandise with less resist
ance. In any case it serves as ),
barometer d, by which to gauge progress.
me next step according to Mr. Sam
mons Is to increase the rate at which
Nuo'oi'els go through the store by the
removal of obstacles and the introduc
tion wherever possible of mechanical
devices which will enable the store To-
serve each individual customer more
quickly. The delivery system, office.
man order department and the type
and arrangement of all fixtures should
be investigated and improvements made
where needed. he said
When you reach this point" he con-
unued, "chcck over the list Of modern
mcchanical equipment and carefully
consider what of it will aid you meet
the conditions which rummaging about
New-York tribune., 1919-02-13
National Welfare Rests
On Unity of Purpose

While representatives of the various
nations Of the world are united to de-
velop methods for elimination of war
between nations, it is appropriate, Mr..
Macy held. in discussing labor condi
tions, that employers should be giving
much thought and improving the re-
ations between themselves and their
employees.
"Americans," he said "have not onlv
surprised themselves. but have aston
shed the world by the power and ef
fectiveness they developed during the
last eighteen months. They have shown
not only latent military ability, but
tremendous dormant industrial capac-
ity.
What has been ACCOMPLISHED WAS
owing to the fact that each individual
held firmly tho same aim, the same
namely. to win the war. All
personal desires were secondary to this
one great thought This unity of pur-
pose welded the nation together and
every one coopcrated with his neigh
Dor for the common welfare. In this
common aim and cooperative spirit lies
tho secret Of our industrial as we'll as
cur military success. Only through n
real desire for peace and this same CO.
operative spirit can the peace confer
cnce ut Paris attain it's end.
III nations can find peacable way
New-York tribune., 1919-02-13
Stabilize Prices TO Hold
Prosperity, RedyTeld Urgp,
Secretary of Commerce Calls on Nation to D.
Necessities Without Waiting for DECLINE y
Measure to Keep Labor Fully Emplo,s,

Sterilization of prices, even at some
sacrifice of profits, was urged by Will
lam c. Redfeld, Secretary of Com
merce, in addressing the annual con-
vention of the National Retail Dry
'oods Association assembled to ban
quet at the Hotel Pennsylvania last
night. More than 1900 persons were
present to join in the enthusiastic re-
ception of the Secretary. Lack of
such stability, Mr. Redfield said,
caused business men to hesitate in
making large commitments, and the
result is that the readjustment of
business to the new conditions is re-
tarded and prosperity of the whole
country needlessly checked.
At the same time he called upon
every one to purchase what necessi-
ties they require, without waiting for
lower prices, in order that the demand
for goods should be sufficient in vol
ume to keep labor fully employed
Buy only what you need, but buy
it now,' seems good patriotism" the
Secretary asserted
His address follows, in part:
When the war ended there were
lldlil dlHOlS us WHO seemed TO Cnlnk
all that America had to do was to go
forth into the world 'conquering and
to conquer to take up again the thread
Of our business life separate from
other nations, free from external
problems, our purpose concentrated
again upon profit, seeking our own
gain, forgetting alike the lessons of
the war and the past and regarding
only the chances of the present and
the future. 1t did not take long, how
ever, to find that this could not be.
The new days were not as the old
ones. The new opportunities We're
not like those that had been. There
were new duties, strange environ
ments. We could not be law unto
ourselves any more. We had grave
obligations to others that must be met.
We had become in a sense our broth
ers' keepers; we could not cease to be
so. We found that the thoughts and
the methods of former days had passed
away and that we held a new place in
the world.
New-York tribune., 1919-02-13
Optimism, {!


The condition of the country
is sound. The number of failures
is small. The bank resources
were never larger or more liquid.
America stands firmly on her feet
without fear of the future. We
have a great loan to face and
heavy taxes to pay, but we shall
meet them fearlessly and sue
cessfully and in few months
shall find that our faces are
turned toward bright and pros
porous future. ."-Socretary Red
field.