Omaha daily bee., 1919-03-09
DEPENDABILITY
and COMFORT IN
STUDEBAKER CAR
New Models at Auditorium
Show Sturdy Motor,
StaunCh Construction
and Beauty in Design.

Az an example Of the ability of a
factory to turn out new cars in rap
Idly increasing numbers, the Stude-
baker corporation has achieved re-
markable success. The huge forge
shop at South Bend, Ind, construc-
ton on which was begun during the
war, is now turning out quantities
of drop forgings for the new Stude-
baker cars This immense shop, in
tended as a unit Of Studebaker's
big shell factory for government
contracts, is but one OF the several
units that make up their new South
Bend automobile plant. Some OF
the buildings are completed and
machinery installed, and the others
are rapidly nearing completion.
With this plant in operation,
Studebaker will add approximately
1000 employees to its army of work
ers and put into effect manufacture
ing plans which call for a produce
ton Of 100000 automobiles for the
year 1920.
Although the great studebaker
factories at South Bend and Detroit
were practically on a 100 per cent
basis at the time of Germany's ca
pitulation, shipments of new Stude-
baker cars are now being made to
dealers from regular production.
Built for Comfort.
For sturdy construction and com
fort to the motorist, the Studebaker
is in a class by itself. The Stude-
baker is built after the designs OF
critical gas engine experts. Road
ability is an element Of motoring
satisfaction to the user of the
Studebaker. Studebaker engineers
paid particular attention to the dis
tribution of weight to obtain per-
feet balance. Light weight and per-
feet balance means true reliability.
The balance of an automobile must
be so perfect that every road shock,
rut, chuck hole and other obstruc-
tons will be met and absorbed with
the least discomfort to passengers
and a minimum of strain on finely
adjusted parts.
To provide for the comfort of
passengers and to protect the thou
sands of parts and tires against sud
den strains and severe shocks, ex-
pert engineers took unusual care to
design the chassis, springs and run
ming gears of the new Studebaker
cars so that there could be practical |
" no difference in the number of
pounds OF load falling on any one |
of the four wheels. The so-called |
inspiring weight of the cars-the
weight below the springs, has been |
reduced to a minimum. The rear |
axle is made of such excellent and !
tough alloy steels that there is prac-
hcally no possibility Of breakage
through road shocks or crystaliza-
ton during the ordinary life Of the /,
car.
Little Change Made.
Practically no changes have been |
made in the new models of the
Studebaker cars from last years.
Several minor Improvements and
rehnements in the construction of
the various bodies have been made,
however. An increased number of
fours and skies will be put out, thus
complying with the expectations of
many autoists who have planned to
buy Studebakers.
Every type from the roadster to
the limousine is an example of
beauty, comfort and power. In the
higher priced Studebaker, individ-
uality is expressed through the
color schemes and interior decora-
ton Of the car, Of which there is
The widest range of choice.
All craving for higher standards
Of comfort and utility is satisfied by
the new Studebaker sedans. The
car, models Of which will compel
interest at the automobile show
this week, is distinguished by the
beautiful finish. Retaining all the
simplicity and practicability Of the
six-cylinder type, the engine betters
the performance of engines of
greater number Of cylinders and yet
has none of their complications and
All models OF the Studebaker will
Be OF display this week at the Audi
forum.