Saturday news. (Watertown, S.D.) 19??-19??, 1919-02-27

A newspaper mag be Hkened unto d social called. u sE
recognized by TIE company i keeps, IS Is Hs ease eiiit hsuuans
beings ~ general EVety man, eUeyy aOonnda, eVery boy, every
gil, share The reputation OF their associates. Their friends
friends are their friends, and Vme uersas
Il IS forthis reason, If tor no other, that The dveraqe nsersSS
chant needs to accompany the paper on us daily pists---ddcss
company e frequently, at al eUeats.
People, IL their relations auiths their Jellowaen, do Snot 81
aOhere they are not invited. Those families IL yoaY ~neighbor-
hood achom you ignore manifest the same sort off feel;nq tospard
you. # yoU hold your head high IN the ar ana keep yoarS
eyes straight ahead aohea you meet them on TIE street, or 81
re h'ghWay, they are apt to Dc Tie same uheN they meet yoas
IN the very nature Of things Us can't Be otAe,amse. Human
nature IS human nature the sv0rd over. II Isl built ~alongsthis
Inc; q aets upon tAis principle; II Is largely gouerned BIZ TINS
rule. a&xa M@Ssuss uAaHsI
TheS Wdtertopn Daily Neus goes into many hundscds 81
Aones-lN fact, seueral thousand homes--in The vicsasty #of
WatertoWn INTO aohich 10 other Watsrfoa0n paper enters u
esrcatates almost egclusiOely auithin a radius Of ffftysio sevegttY-EE
re mates OF WatertoWn, excepting ter q scdttering lsts IN
subscribers. Ihe bMk Of its ciroagation IS ecithsn Jfftye nssle 81
ot Wdte'toWn-th ve'y heart Of Wdtertoon,s trade territ0yys
And yet there are business houses III Watertoauns that huue
neper eafended an inuitdtioa IL the readers of HIS pdlper to
Vtsat Mew respective places of business. They merely ignore,
sna business nay, the ten thousand to- tggenty thousand peoDles
% whose homes ne Watertoaoa Duly Neavsis a duly Disitora
That IS their business, Of course. They hare n yiqht III
choose. Their oWn medium for advertising. III confning their
ADVERTISING to other channels, hoagever, then are oUeuook;no
q great and recognized principle of psycho1oou. nt omlu of
psychology, bat ~ the general vcisstudes of Iife-av the social
feA, re po1itical fed, TIE business fad.
Business men Should reflect taat Asey Aemselues D. nof 81
avhcye Ney are not iRvfed -lchere fluctuations, w some f0fnu.
are aof eafeNded. Professional men stag aseay from those lnko
haze no use for them. Eoeu scAool nhAdren npofa tIoge aehoz:a
nofe tAem. q rs an inclination based upon ANauon psycholoQg.s
Ne sag human p~syoAology, although tie PRINCIPLE ii aot nus;ted
to human beings, as euen TIE loaeer animals manifest the sa,ue
trat.
lhe WatertouN Daay Neacs most assuredly has treated sfs
home tour aoiH the utmost fdirness. III has operatcd upoas As
principle ofthe square deal Vim respect to al nhasea of nts-
conmefcta, political md religious. III treats 8 Methodist
a0ath me same square deal thai III netes out to a Couqreo4tsoa.
ohc wath tc same reference Il pays 4 Lalaeran, aad d LuiAsran
aVu hhhe same square deN that aaetes out 10 d Congyegation-
dhst, and 50 on. III has accorded space alike ID Tie gcpnbIiaeans
and the democrats, setting forth their ,gspecbivs yssps from
Their fespectape staadpoints. No man aOho as sOiupq 10 assume
aaeAoraty jor aohat re a0rltes has been tented q hearing IL Me
Daily Meas.
40 Wants 10 be on riendLy terms Uith al. It feels f,seadlae
e aN .N soishes 70 tseat epery5ody astb nat conssderQtson
phcA IS due betoeep neighbour ana friend. III Ii sl6ts11ssSs0
fs frseadshlps e. be ere siaed-t ~ milling to return ff~yiepdsKiip
for i~rieadship
1sQgAfE pn4Ir 0r \ I pEll