Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-30

with atopping or sl0Wns 49,
81 tho historical boaros. ~. .., 49,
one It Dallas. Tex. wnic s..c - p,,,,.. -
r~L they first got down On their
s.rs.. and then on the abortgines-did
nnt spply to DALLAS pioneers and the
in Mhs". bulletin boards have attracted
-. .ttention from motorists, historic
Srs civic leagues. chambers Of COM
r,crcs and people. genefally. Let the
h,storian make an error IN what ne
writes and the United States Tire
company will have a note Immediately,
Invariably followed by others. until the
O. ]. GUIDE company, which has the
contract for building and painting
these boards, goes over its work again
end makes the suggested change.
Sometimes even an error In punctua-
tion will bring letters Of protest.
Invariably letters from chambers of
commerce have been complimentary.
They have seen the value OF the his
torioal bulletin boards. liked them.
noted the advance made IN outdoor
8 advertising by having such outdoor
sicns well-painted, well-kept and in
uroper locations, and as a result they
have asked for the erection Of these
boards to order to advertise their
towns any ApsPRecIATloNs.
shortly after the signs were placed
il, California, the United States Tire
company in San Francisco received
this letter from an interested motorist:
'.Recently I made a trip by auto
mobile from Los Angeles to San Fran
cisco, by way of the coast line. and
our party noted with very much in
terest the interesting signs you are
erecting along the way.
Il am not an advertising man. bu'
believe this is the incest piece of ad-
yertising that has ever been done In
California, and one that will (oi
should) be appreciated by all Califor-
rians, as we'll as by tourists and trav-
cling public"
State departments Of education have
been attracted favorably to the his
torical bulletin boards. One such de-
rartment writes: I'VE should bt
Pleased at all times to keep in touch
with you and to know what you con-
| template doing"
Sometimes motorists and historical
societies fear lest some historical place
may be overlooked. so there is dictated
to the stenographer note, perhaps tt
say: please do not overlook the cross
roads about two miles from Hunting
ton, l.. T., as an advantageous place
for a large tire sign.
"This spot is within a stones throw
of the birthplace of Walt Whitman
the good gray poet West Hills, l.. l.
and also T. RS burial spot at Oyster
Bay. The bulletin board at Oyster
Bay. by the way. states: son Saga
more Hill Is the home of the late The.
| odore Roosevelt, twenty-sixth presi
dent, author, reformer, naturalist
| sportsman, explorer. soldier and states
man of vision"
ASKS FOR COMPLETE COPY.
A well-known corporation has beer
80 much interested in the history dis
| played on these boards that they aske,
| for a copy of the wording on eacl
| hoard. And there are now in the New
England states alone, hundreds o
these boards!
No motorist misses these signs OF
! the highway. They are located il
what are known in the technical phras
of outdoor advertising as Head IONS,
at a turn or curve in the road, and 81
situated that they can sometimes b
| seen for q quarter of a mile, more O
1 less, depending upon the straightnes
/ of the road, shade trees and the like.
| Another value of these historical bull
letin boards is that they frequently di
rect motorists to places of historical