South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-03-25
Mothers Are Learn
ing the Value of
Dairy Products
The Health of Children is Meas
ured by the Quantity of
Milk They Drink.

Did you ever visit a school-room and
scan the shining morning faces OF its
pupils? II so. did you notice that in
the midst Of this collection % pink
checked bright-eyed, clear skinned faces,
were some that were nstless, pale, aud
apparently undernOurished
Aud did you wonder why this was so J.?
Perhaps, you decided that these children
came from families underfed? II 80 you
came OF this conclusion without ACTUAL
investigation. you would probably be far
from the truth-aS far, perhaps. as those
Seattle, Washington, school officials who
a year ago, started out 20 free the school
clinics from anemic and malnOuriShed
children.
These officials found that malnOurished
children very often came from the homes
OF the middle classes and were the result
or one-sided diet-a diet without
milk. The outcome Of this investigation
VAS plan 10 furnish the pupils with
milk during school hours and at cost. or
even FREE where IL was necessary.
Shortly after this plan was put into
effect, the teachers observed that noisy
children became quiet. Entire class
wriggline Of restless bodies, whispering
and even fidgeting ceased The reports
| Of the school principals showed that am
average OF nfteen per cent. of the school
/ a
provement under the milk-feeding sys-
! tenn.
Now, was this mental gain made be
cause young stOmachs were stuffed first:
or. could this gain have been made if
/ food other than milk was served instead:
/ The answer is certainly, NO!
Milk did the trick. Not simply because
milk is an all-arOund. well-balanced
! food; not because the protein In milk
/ builds muscles, parts Of the nerves. ten
/ dons, etc; not because its milk sugar
and butter-fat supplies the body with
| heat and some Of its energy; and, not
/ because the minerals i'm il help 10 make
/ up the bones and teeth But BECAUSE
! milk contains some substance. technically
! called vitamines, which is absolutely es-
sential TO bodily growth.
Proof you ask for? Ask any dairyman
I why a calf fed on skim milk and bran.
or middlings fails 10 make a steady
growth and continual gain in weight.
| Ask DIR. McCOllum, Cf John Hopkins In
stitute. Baltimore. Nd. why his guinea
| pigs and mice and other animals died
| when the ifegiving vitamines were re-
/ moved from their food, Ask any medi-
/ cal Authority why the greatest number
| of deaths from tuberculosis come from
groups where little, If any, milk is
! used
Milk, you see, must be a protective food.
n quantity taken daily is surely good
/ form OF health insurauce-and q cheap
| form, too. when you think that one quart
/ is the food equivalent OF three fOurths OF
| a pound Of beefsteak, or eight eggs
| Most people look upon milk as a bev-
erage, "A food for infants. or a chaser
/ for breakfast foods Tell them milk is
! liquid meat and they Will tell YOU they
| prefer their meat i'm a more substantial
] form. There's no use arguing with these
good folks. We prefer to let time do its
/ work. hut do insist that mothers
learn the true facts now. Their duty is 10
| their children, and since milk Is the stan
| OF child-life. il becomes our national
| duty to build a race OF strong. healthy
individuals. Hence. We advocate a
! QUART y DAY FOR EACH"
Don't say milk at fourteen or fifteen
| cents quart is too nigh in price. For
| get it, Think of the health IL buys in
/ stead If YOU must 'ecOnomiZe cut down
| milk will replace these and Will be more
easily digested besides. Cut down on
meats If YOU Will. for the protein in milk
I will replace this. But for the love Of
Pete. be sure your child AT play gets Il
| quart day.
Always start the day ror children IKE
/ this: BREAKFAST Il glass Of milk 10
/ drink-hot in winter, cold in summer,
! and top-nilk for the cereal; LUNCH,
/ make one of those aDpetiZing milk or
cream soups, and for the dessert portion
| of the meal. remember that milk can be
made into host of mighty good pud-
dings. etc: DINNER, will the use Of
! cream sauces and white sauces FOR the
/ topping of OF such plain-Jane vegetables
| rs carrots. onions. and potatoes And
| don't forget to make cocoa and hot
! chocolate at other add times.
out i'm the apple country they say that
Apple a day keeps the doctor away" We
don't believe il. We think the sage who
wrote this rhyme must have made some
| mistake. We prefer 10 believe thet he
really meant. "A QUART OF milk \ DAY
FOR EACH"