The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1919-05-19
CHINESE ARE BIGGEST BUYERS
OF AMERICAN-MADE CIGARETTES

has had the grip, and the baby has
had the measles. and the hired girl
has the mumps, and when at last
spring has come and the earth is
growing green, your old family doctor
wipes his glasses, looks over the sit
uation and sagely advises liberal med
ication with sulphur and molasses or
beef, iron and wine''
He's pretty good doctor, too, for
at such a time and after such ex.
periences, a good tonic is what the
whole family needs
What has been said as to the need
for tonic by or for the tobacco, and
particularly the cigar-making industry,
applies in large degree to most lines
Of trade and manufacture, though not
to all Of them now, by any means. But
the makers OF cigars can assuredly
stand good bracing tonic In the form
Of increased consumption and larger
orders.
Prosperity Depends Upon Consumers
Prosperity, ultimately, depends upon
the consumer, for this simple reason:
If there isn't market for goods they
will not be produced after that fact be-
comes apparent. People did not want
to buy anything for a time following
the signing of the armistice, though
the situation is surely Frightening
from day to day. Hence business
which had been on the upward swing
became stagnant and production was
restricted, to the detriment of labor
and with no compromising decline in
prices to those who wished to buy.
The fact is we have not so far been
able to recover from the shock the
war inflicted upon us; nor has any
other nation. Time was, and recently,
that 1t was patriotic to abstain from
buying things in many lines. But not
SO today. To buy all that we need
and have the money to pay for it is
now pure and undefiled patriotism, as
duty we owe to our fellows. When
we begin to buy in that spirit the
wheels of commerce will at once COM
mence to hum and we shall have to
to do the work.
National Advertising Campaign
It would be a good thing if some
combination might be effected to ma
tionally advertise this tonic which AL
America needs. It would be most
profitable investment; one of benefit
advertising always stimulates trade
and increases the buying power of
those who read it; at least it loosens
the purse strings of those who are
tempted and are able to buy and of
these the number is legion. These
are everywhere, in city, town or ham,
let and out on the millions of farms,
where wealth finds its inception, in
the main. Cheerful. optimistic adver-
Using copy is what the country needs
and little of this can fittingly be in
cluded in all classes of business an
nouncements. don't you think?
Getting Back to Tobacco
The unfavorable weather in mary
districts has retarded transplanting.
Should anything happen to the 1919
crops, look out. The man who has
1918 leaf on hand will be a nine-time
winner then, but at the cost of all who
use the weed. Holders of leaf, whether
in farm sheds or in city warehouses,
would reap a harvest, this fall and
during the next winter, but at the ex-
pense, of course, of a loss of trade
in 1920, when there would be so much
less leaf to handle and to use in man.
ufacture. Let us hope, then, that moth
ing may interfere with the growing Of
this important crop, nor of any other,
for the weather plays no favorites.
Government Cigar Purchases
The report from Washington which
recently became current. to the effect
that the ending of the war had caused
an increased demand for cigars by the
doughboys, and that the former main
stay Of the fighters, the inevitable