Baxter Springs news., 1919-04-18
Know They Must Face the Music
u Their Customers Are
Dlspleased.
MEETRAIRDNsEAcE TOAcE
Mail Order Men Prefer % SelI at Long
Distance Rather Than Deal
With People IN Their
Own cItlsG
(c0pyright)

house is that there are many thinga
that he wants that the local meF.
chants do not carry in stock. and that
It fS necessary for him to send away
from town to get them.
This explanation may be all right
on the theory that q poor excuse Il
better than none, but It fails TO pas1
muster when II IL subjected to q 1T
tie scrutiny.
Ask the man who offers this % IN
excuse for his dealings with the mail
order man why he does not 30 to ths
local merchant and ask him to order
the articles desired Il they are not to
be found In the merchants stock. The
merchant viii very, gladly do this. and
the merchant and customer win both
profit. The merchant can sell you
whatever you desire at as low price
as the mail order house can make you
on goods the same quality ana he can
make a small profit.
The customer win profit from the
transaction, because he win be deal
ing with merchant who stands back
Of the goods that he sells, and who
Is easily accessible In case the arti-
cles purchased do not prove to be
all that the customer had expected.
Give Home Merchant Preference.
Why not try this plan the next time
you need something which you can
not find in any Of your home storesi
The merchant In the average sized
town cannot carry In stock everything
that all Of the people In his town may
want at all times. Il would require
a capital many times larger than the
average merchant can command 70 do
this, but he does the best he can.
He ordinarily does carry In stock at
all times many things for which there
II no general demand, in order that he
may meet the needs Of his customers
to the greatest possible degree. but
there is q limit to his purchasing abll-
fly. He is always ready and willing.
however. to make every effort to meet
the demands Of the community. Why
not, then, give him the preference over
the far-dlstant mail order rNman II you
must have something which 10 not to
be found in the local stOres3 He
will do the business in a satisfactoFy
manner, give you as quick II not quick
er service and more satisfactory treat.
ment, and the chances are that
he win give you better values for the
money. Finally, whatever profit II 70
be made of the transaction VIII stay
at home and do its BIT toward making
the merchant and his town and. incl
dentally, yourself, more prosperous
No business can be transacted as
satisfactorily at long range as 1t can
when the two parties to the transae-
ton meet face to face. The only ex-
ceptIOn to. this rule Is In the case Of
the mail order man himself. who can
transact his business with greater sue!
cess to himself at long distance than
he could II he had to. meet his. Gus
toners face to face. That h the reason
that he does business BY mail instead
Of selling to the people in his own
city. II the goods which the NAH or
der man advertises in his nlluring cat
alOgues were the bargains that he rep
resents them to be, he would not have
to- 20 outside Of the confines OF his
own city to sell all the goods he could
possibly obtain. But the average mall
order house not only does not make
any effort to sell goods In its own city.
but will not sell to anyone residing
within the city limits. The mail order
man does not want 10 meet his Gus
toners face to face. he can do busl-
ness better so far as he is concerned II
his customer Is some hundreds Of miles
away from his ofiice.
Does Business IN Open.
The man who sells goods over the
on the other hand, does 'busi-
ness In the open. BE cannot hide be-
hind corporate name or tan. to a dis
pleased customer from behind the
locked doors of a private oGice. He
knows that he must face the music tn
case he Is 4 party 70 any transaction
that won't stand the light Of day. He
knows that he must satisfy every eus, |
toner with whom he may be dealing !
or he will lose not only that customeR |,
but probably others who via soon
know all the facts u he does not Do the |
square thing BY any one Of his
patrons.
There is no reason IN the world Tor /
any person to send his money 10 q
mail order house because b. cannot
ind the article he wants IN his local
store. The local merchant b % busls \
ness for the very purpose of getting
you what yOu want. BE has tho lnfor =
nation that win enable him % ct
what you want and to get Il e. auiek.
y as you could set Il from ANAL q.
der house. II is only faln % hLIh %
yive him the chance % make such !.
Dro6t as any dealer would ndks oR the
andit n Only falE - yo1f
ielf 10 keep that puont q h0us oElAtli
IAN 10 ssnd itaNhy n s1lns-GuE o.
ant cty from which q ~ lnlR1'ro