Clinch Valley news. [volume] (Jeffersonville, Va.) 18??-2019, 1919-12-19

purposes which no other agency has
ever been capable of doing. The
printed word reaches further, is more
effective and brings things to pass
more quickly and satisfactorily in
almost every instance than the spok.
/ en- message.
You will agree that the great
Liberty Loan and other war work
drives were brought to q 1naenifici.
cent conclusion through the mid of the
printed message in the newspapers
of this country. You will also agree
that advertising is the only agency
that could have accomplished Sc
great task in SO short time
Think of the many millions of dol
lars that have been passed along to
the aid of Uncle Sam, and his great
cause in behalf of humanity. News
paper advertising played an impor-
tant part In every drive; in fact, it
is safe to say that the newspapers
were potent factors in every under
taking looking toward the mainten-
ance and comfort of our troops
abroad as well as those of our camps
and environments of this country.
We are all aware that there are
numberless avenues through which
the public can be reached, billboards,
street cars, dead walls, circulars,
souvenirs, etc. But in the opinion
of the merchant princes of the world
these and all other modes of adver-
Using are secondary to newspaper
advertising There are many men in
business who fail to take newspaper
advertising seriously, to the extent
OF employing it to prompte theill
enterprises. They refuse to be con-
WINGED and the result is that they
lose out eventually. You know Of
many of them in the past few years
who have gone into the discard as
n result of their failure to advertise.
The bigger the business, the more
1t needs the assistance of sound ad-
vertising. Never put off until toll
morrow the profits you should be
making today by having advertised
yesterday. If you could gather five
or ten thousand prospective buyers
into large auditorium daily and
talk to them, you would not need
newspaper of any other kind of ad-
vcrtising. But you cannot do this.
so the only alternative is to put those
same words into print and send them
to prospective buyers through the
newspaper.
Saii you IniTk OF II better way
If so, we would like to have you tell
us-it would be the greatest dis,
covery of tho age. The newspaper
IS always power in any community,
either for good or evil Advertising
can do nothing for the man who dis
regards it. Advertising doesn't add
to your resources so much as it null
tiplies them.
We say to you conscientiously and
with an abiding conviction that we
speak the truth that the local news
paper is the greatest merchandising
force in the world. 1t has helped build
some of the worlds greatest organi-
cations; and the fact that some of
the worlds greatest stores advertise
extensively and constantly is proof
that it pays to advertise.
knowledge plus enthusiasm plus
advertising equals prosperity. Time
means money. Advertising savesi
time. YouS advertisement in tina
newspaper has greater weight than
what you say personally because 1t
has the additional weight of the
recommendation which |
combines in giving the buying pub
lie confidence in you and your mer-
Do you wish to increase your bust
ness? Then increase your advertis
ing, and watch it grow.
Ask some of the biggest concerns
in the world. They'll tell you we
speak the truth.