davidaulloa/AmericanStories huggingface dataset:
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
Mission to Teach Thrift.

To-day among progressive Canadian
bankers this view OF advertising Is no
longer held AS with United States
bankers the war awakened them to a
new understanding OF their opportuni-
ties and n new appreciation of the fact
that only through carefully designed ad-
vertising can they hope TO inculcate the
thrift that means more business for
them and greater prOduCtiveness for the
country with which their fortunes are
so intimately bound Up.
During the war they did yeoman SER
vice in teaching thrift When ] sta to
that In April 1919. the total bank
deposits In the Dominion OF Canada. u
country with q population OF $500. 900,
in the throes OF industrial and COM
mercial rcadjustment at the close OF
five year war. were $3.50 500 900. or
approximately 5000 for every man,
woman and child in the country, and
sl59,4lO,OOO more than they were n
year before, you can see why Canadian
bankers to-day believe that advertising
gets business True, some OF tho In
crease in Canadian thrift is due to Gov
eminent thrift publicity. but a great
part is due TO tho work done by the
Canadian banks.
The Union Bank OF Canada Is one
the management OF which possesses a
very modern conception OF the function
OF advertising in prCrnt day banking
business, Its belief In the power of
carefully designed advertising to get
more business Is based upon the expert
ence gained in the office of its New
York agency during a period OF two
years. When that agency was estab-
ished early In 1917 II was determined
by the management to carry on an ad-
vertising campaign OF 4 more or less
experimental nature, 20 test out the
business building possibilities OF an ad-
vertising campaign Of limited scope.
Being foreign bank. and as such being
forced to transact a business which was
confined to great extent 10 the buying
and selling or exchange the man who
was at that time in charge Of the adver-
Using department was faced, first Of all,
with the problem OF deciding upon what
ground he could make his appeal TO the
public, and, second, what form this APP
peal should take. He was not in post
tlon to offer the facilities that an ordin-
AIRY American bank could offer.
Finally 1t was decided to advertise the
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08

foreign exchange department of the New
York agency. This was done by featufss
ing in the copy inserted in the newspa-
pers and the financial journals the init
mate knowledge the officers Of the bank
possessed of Canadian and American
conditions and the Importance to the
prospective buyer or seller OF exchange
Of the fact that tho bank had branches
from the Atlantic to the Pacific In Can
ada and was thus in close touch with
Canadian AFFAIRS In addition to this It
was decided to SELL Canada to the
American public. but to keep the Amert-
can exporter, importer and investor very
prominent in the foreground Of the copy
writer's mind.
New Plan Successful. r
Week after week readers were told
OF the wealth Of Canada, of It's immense
undeveloped natural resources. Of the
progress the country was making, and
Of points In its business, financial and
Industrial system which II was believed
would interest the American business
man. This gave splendid returns
Judging from the inquiries traced d.
rectly to advertising the public was very
much interested in the copy published.
Investors of the United States were
becoming more and more interested in
the possibilities of Canada They
quickly took advantage OF the facilities
of the statistical department the Union
Bank OF Canada had established in New
York city.
Encouraged by this experience early
this year. the management decided to
make use of the knowledge gained BY
the New York agency in the conduct %
the banks advertising IN Canada for.
while the bank had been spending mangs
thousands of dollars annually for many
years in advertising in Canada, no carEs
fully thought out plan of advertising
had ever been carried out in Canada e.
J. H. Hodgins. who had been in char n
OF the advertising and statistical depaf3
lnent at the New York agency, was aRa
cordingly transferred to Toronto WITH
power to organize an advertising dS8
partment and to coordinate and sy1s
tematize the banks advertising. ThS
Importance OF this step can be apprIs
cieted when it is known that the Uniba
Bank of Canada has $50 branches In the
Dominion. 81
The plain fact Is that to-day CanadiSH
bankers are awakening to the fact thSf
advertising under proper conditions 80
not an experiment, Is not a speculate
not a charity, but a most important psTf
of their business machinery.
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
NEW FIELD OPEN IN
HIGH GRADE CLOTHS
Great Expansion Indicated in
Canada.

A great expansion In that branch vi
the woollen industry in Canada which is
concerned with the making OF high grade
worsted cloths seems to be Indicated by
present circumstances. The chief factors
In the situation are the Improvement in
the efficiency OF the industry itself the
improvement in the supply OF Canadian
long fibre wool, owing to the increase in
the sheep raising on the prairies, and.
most important Of all. the shortage OF
supplies of English worsteds. which have
In the past taken up most OF the market
for high grade cloths in this country.
An indication Of the changed situation
10 pointed out by the Ottawa Journal to
be the formation of Canadian Woollens,
Limited, for the purpose OF combining
three of the principal Canadian COM
panies engaged In the manufactur Of
worsteds and providing them with work
ing capital. improved machinery and
everything necessary for a greatly in
creased volume OF business. The COM
pAnles in question are those which oper-
ate the Auburn mill at Peterboro. one
hundred and one years old. the Standard
at Toronto, another old established and
successful plant. and the Bonner Worth
Company. the producer OF very high
Grade worsteds.
The character of the three mills Is
Euch that they can easily be specialized.
each upon different grade OF product.
Each has a good supply OF experienced
labor and an UP TO date plant. The gen.
arai mana gership of the whole organiza-
ton will be in the hands OF Mr.. Worth
Of the last named frTn. who Is thoroughly
familiar with the worsted industry and
with it's special conditions in Ontario.
HIS appointment insures continuity OF
operations and policy between the old
and new regimes
There has hitherto been n very large
importation OF manufactured woollen
goods from the United Kingdom and else
where into Canada, and even in the fiscal
year 10 March 81, 1919, when this i'm
portation was largely curtailed owing
TO shortage OF supplies abroad. the value
Of imported wool products. other than the
raw wool, was nearly S3i,oo0,o00. But
in that year the imports OF tweeds were
only b7l,732 yards. against 2.S95,7s7 In
1917, showing that Canada has been
largely thrown upon her own resources
Of late Moreover the advantage for
merly enjoyed by the British manufac-
turer In respect of cheapness Of labor
hAG now been greatly reduced.
The worsted industry seems 70 bt
natural to Canada, owing TO the great
and Increasing supply OF long fibred wool
raised on the prairies of the West, with
their long winters, during which the
nocks can be left out in the ranges. II
10 obviously absurd 10 transport the WOO
20 Great Britain and manufacture II
into worsteds merely to have II returned
10 Canada for this clothing OF Canadians
when the process can be quite as well
performed at a point conveniently sltua-
tea between the wool grower and the
Canadian consumer.
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
PRISONERS FREED
BECOME FARMERS
Longing for Square Meal
Sent Twelve Men Back
to Soil.

VANDERHooF, b. c.. July Dish
water soup and sawdust bread fod to
captives in a German prison camp were
responsible for an addition Of twelve
farmers to the population of British
Columbia
Maooun OF the Canadian Geological
Survey was captured in n battle in
France with eleven other Canadian SOL
diers and informed by the Germans m
the s'ockade at Geisen. As the twelve
comrades in misfortune wasted away
to shadows on German prison fare they
thought only OF good things to eat
and freedom. They dreamed Of pie.
Visions OF ham and eggs obsessed them.
They would have sold their souls for a
dish OF home made hash. Word reached
them in their inferno OF CanAda's plan
to settle its soldiers on farm colonies
after the war.
That's the thing for u.s." said Scott
III We 20 on farms wen have plenty TO
eat all the rest OF our lives"
The twelve friends agreed. n they
survived prison fare. to settle together
in a soldier colony in Canada They
cast ballots and chose Central British
Columbia as the place. 1t was agreed
that the first man home should select
the land and arrange the details.
John Oorker. ono OF the twelve,
escaped from Geisen in thu summer of
1918. He was in tho first Canadian
contingent sent home after tho armis-
tice. As soon as he was discharged he
set about carrying out the prison pact.
He came to British Columbia and
selected twelve quarter sections in the
soldier colony near Vanderhoof One
by one his friends of prison days Joined
him until all twelve are now settled on
their own farms,
ut was starvation in prison that
made farmers OF u.s. said Scott.
Here on our farms we're sure OF plenty
to eat and We are happy"
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
LIBRARY BUILDING ]
NEED IN HALIFAX
=
Appeal to Public Spirit Az
tracts Much Interest to 8
Project. IA
Special Correspondence to the Canadia~
Section OF THE SUN

Special Correspondence to tho Canadian
Section Of THE Sun.
HALIFAX. July 7.-"Rise up. Halifax.
and build library worthy of your re-
nownod city. with a branch library
shooting out from It's north. south. west
yes, and even east--for you could
have a branch also at Dartmouth" This
fervent adjuraton by Francis G. Brown.
in a recent letter to the Chronicle, ha $
naturally attracted much attention.
Halifax needs a library worthy of
itself" proceeded Mr.. Brown. ITO me-
that IL quite clear. as It must be to-
hundreds OF others Halifax needs n
public building that will stand OUT att
once az an adornment to the city and
be up to date in all facilities for carry
Ing on the work expected of II. The
rooms now used in tho city building
for carrying on the work of n library
are most unsuitable. and, in "a way--and
in a peculiar sense-unapproac enable.
One would have to form the habit RI
going to those rooms before he felt
easy and glad to 80. They are up n
flight of steps and then along a cor
rldor that IL not inviting to the mind
the first few times 1t is trodden. only
such as had a very serious intention
OF making its acquaintance and making
would trouble to find the library at
all The rest would pass II by. spend
half a lifetime in the city and never.
know where Il was.
This should not be. In city like
Halifax, where distinguished Visitorsi
from all over tho world are constantly
coming and going. a distinct and sep
arate building OF prominence should be
erected to contain its treasures in liter
f,,- nj oh In CO Inv fV7uH
constant attention OF all resident citia
gems. n
1.-The present library is. indeed. fun
OF excellent books. II contains In all
about $4,000 volumes-quitn enough i'd
number, II they are kept select. TO serve
all the purposes OF a city the siEe OF
Halifax. And no trained mind, whick
Is In some measure acquainted with did
main stream OF the worlds best llter4
ature IN modern days. upon examining
its catalogue. can fail 90 commend tho
committee in charge OF II for the eX1
cellent selection made in the hlling 81
its shelves.
room which 10 used for reading pur-,
poses there are between eighty and ono
hundred OF the best magazines ana
periodicals. They must be placed there
at a great monthly cost And yet these
fine monthly productions are all jumhled
together on one small table. with n few
forms and chairs around II and with noI
facilities at hand for one 10 take apY
notes as one reads them, This should
not be In r city like Halifax"
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
CaIgary's New GasoIene Plant,

CALGARY, July THE new gasolsna
absorption plant at the Calgary ,Petro-
leum Products wells, better known as
the Dingman WELL about thirty-nve miles
southwest OF this city. has proved a com.
plete success. and Is now producing d
high grade gasolene at the rate OF thirs
teen to fifteen barrels n day from only
a portion OF the wet gas in the No. 1
well alone, Engineers OF the Hope Nat
ural Gas Company OF Pittsburg, which
owns the master patents for the install
lation OF Gasolene absorption plants. hav9
arrived in Calgary and are preparing "a
install a plant that will double the first
estimated production of about 900 gal
Ions OF gasolene per day.
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
BANK HAS $50 BRANCHES.
sixty Have Been Opened since
Signing of Armistiee.

The Union Bank OF Canada now has
$50 branches In all parts OF Canada
Recently. In Montreal, J. s. Ham, SUI
perintendent OF branches, announced that
sixty OF these branches had been opened
since the signing OF the armistice. This
total Includes not only new branches but
branches closed during the war that have
been reopened since.
In the East the bank has opened up
extensively In the Maritime Provinces.
Branches have been established at Char
lottetown. =. 4. l.; Truro. n. S.. and
Sussex, N. b. A new branch win be
opened at Moncton. n. b.. very shortly
and another In Kentville. N. 3. New
Ontario branches include those at Ridge.
town. Rodney and Campbeliford
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
Prohibition Dropped In Canada.

OTTAWA, July Tn the closing session
OF Parliament to-day Premier Borden
announced that the prohibition bill would
not be passed owing 10 differences be-
tween the Commons and the Senate,
The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-07-08
New York Canadian Personals.

Samuel Bradley Gundy OF Toronto
popularity known In that city as Sam"
manager of the Canadian branch OF the
oxford University Press and president OF
tho Rosedale Golf Club-made a hasty
trip to New York last week and returned
with the agency for Canada OF the pub
fishing house OF Doubleday. Page 4 Co.
Among tho last weeks Canadian ar.
rivals in town have been the following
Miss Il Aitchison. Ottawa; T.. c.
Thomas, Brantford, Ont. G. G. Thomas
Toronto; A. y. Thomson. Montreal; IT.
NJ. Blight, Toronto; A. Janin, Montreal
A. Gaboury, Montreal
Evening star., 1919-03-18
DETENTION. HOUSE GUARD
HELD AS TAKING BRIBE
John B. Cole Charged With Accept
ing $40 From Alleged Violator Of
Sheppard Law.

John r. Cole. fifty years old, en-
ployed as a guard at the house Of de-
tention. was in the United States
branch Of the Police Court this morn
ing charged with accepting the sum
Of $40 to absent himself as a witness
against Julia Higgins. a white wom-
an against whom there is pending
charge of violating the Sheppard
Law. The court held Cole in $1,000
be nds for the action of the grand jury.
Evidence given In the case by Precinct
Detective Gray and Sergt. Sheets show
ed that Cole accepted from the Higgins
woman two $40 notes, marked, as a con-
sideration not to appear aS a witness
against Mrs. Higgins. When arrested,
the police say, the marked money was
found on Coles person.
According to Mrs. Higgins, Cole
called her on the telephone yesterday
saying that for consideration he
would disappear as a witness. Accord
ing to An agreement she made with
him at his home, 3238 M street south
west. the money was passed.
Attorney James j. O'Shea. counsel
Tor Mrs. Higgins, in the case pendin,
against ner, set the trap that caught
Cole.
Cole has been working for some time
past with Lieut.. Pierson in the boot
logging cases. Two weeks ago, as q
reward for his services, Maj pullma n
appointed him a guard at the house
Of detention.
According to Mrs. Higgins. Cole
said he wanted $50 with whicn to get
to his home in California
Evening star., 1919-03-18
II. & n. CREDIT GIRLS DINED.
Men Of Department Entertain at
Cushman's Cafe.

Business and pleasure were mingled
by the members of the credit section
of the Merchants and Manufacturers
Association at their first ladies' night
dinner or the year at Cushman's Cafe
last night. The girls employed in the
creoit departments Of the stores were
the guests of the credit men.
A. " Hoffman, who presided an
ohalrman OF the credit section for two
years, was presented with q diamond
IEhpih at the dinner in appreciation
or MS services. The presentation was
mace py John j. Clarke
IN ADDITION to the musical program
aoolesses relating to credit in retail
trade were delivered by Mr.. norman
Ensene Beatty and John J. Boobar
Among those present were Max
Fischer, F. w. White. William Hahn
Tlioeft Hahn, Miss Anna Rin, Elsie
lee. lee. Miss Elna Eiseman, Jose ph
t;y' S;parry' W. Leroy Hughes. J. F. Valen-
Mabel Smith, George M. ouirk' Miss
r. r. Pape, Miss Emily Jamison, H. V.
Thomas. r. Banks, Harry e. NARROW.
n Zuschnutt, Mrs. Josie G. Martin,
Geo 1:eo BAUM Charles J.. Columbus,
VeosSe Wssbi e ~ton @, smithson. ,onh. Sam zirkin.
Parr: Mrs. l. r. Radell. l.. M Hewlett.
r. Brooke Cfokey. Herbert Harvey,
James Scott Topham. Mrs J. S. Top
ham, Miss Jessie Howard, Miss Lillian
Anderson. l.. r. Mcdowell. G. p.
Parker. Miss Bee Ridgeley, Miss /.
Zirkin. Miss Sarah Dulin. William A.
Wright. Charles F. Deciding, ]. III.
Duehring. Randolph simms MISS /.
Reynolds. Nicholas Brewer. Herber
J. Rich, D. Engel. Harry J. Bacher,
w. J. Griffith. p. J. McMullen, w. p.
Jacobs. Mrs. w. p. Jacobs, G.. Merritt
MoWhorter. NJ. NJ Watson. Miss Mary
Rubasche. Miss Mary Buscher. George
c. Shaffer. George E. Bodell, HI Claude
Turner J. Fl. STANCE. l. G. Blumer,
~ s. Welch. Miss Clarine Miles Miss
Katherine Monaghan, Miss Laura
Smith. Charles Prettyman, Anna n.
Herath. S. II. Takes. ella r. Obaugh,
Miss May Mocauley. Miss Florence
.kumza, r. w. Whitehead, Miss Gussie
Hanlein, Sidney West, Miss B. Riston,
Mrs. c. ]. McCaffrey. A. b Roach, A.
V. Hoffman. Eugene Beatty, David
Sanger. G. NJ Keefer, Miss Il. Miller,
John J. Boobar. Mrs. John j. Booba r.,
George e. Potter. Mrs. Harry j.
Racher, William A. Boyd, W. T. Pier
son. NJ A Beedle. o. b. Gray, John
Hoffman. afiss Elizabeth Hardie.
Mark Lansburgh. f. c. Hastings ].
d. Clarke, Miss Mildred Wright and
w. F. Randolph.
Evening star., 1919-03-18
TO STIMULATE BUILDING.
Secretary Wilson May Tour Coun'
try to Allay Distrust.

Among the plans VIII ich the De-
partment Of Labor may adopt to popu-
larize Immediate and nationwide
building schemes is a speaking itin-
erary, in which Secretary Wilson will
play the leading part. This sugges.
ton was discussed by Assistant Sec.
retary Post today. Mr.. Post said il
was a first-class idea. and If carried
out on an extensive scale would &C
far toward allaying timidity and dis
trust regarding Americas industria
future.
! Secretary Wilson probably will be
invited to address chambers of com
, merce, commercial clubs. industria
organizations. agricultural gathering.
and labor assemblies.
The campaign, 1T is thought. would
supplement the work of the confer
ence of governors and mayors which
| was recently held at the White House
While the Department of Labor Is
convinced that the conference die
much good in contributing toward the
establishment of confidence. it could
| not. in the very nature of things. un.
dertake the detail work necessary in
every community. it was stated.
! what we want to do now is to Sc,
| the local committees to work and to
! suggest to them a program which
they could work out in their owr
way" said Mr.: Post. II believe II
Secretary Wilson were to lead q
| speechmaking tour of the country
telling the people what they can dc
to help relieve the present situation
he could do vast amount of good"
Evening star., 1919-03-18
BID LOWER THAN EXPECTED
Building at Annapolis to Cost Less
Than Was Estimafed

Bids Just opened by the bureau of
yards and docks of the Navy Depart
ment for the construction of the Sea-
man and Navigation building at An
napolis. Md. appear to verify the
opinion held at the division of public
works and construction developme mt
that prevalent estimates on construc-
tton work are too high. Where the
Navy Departments estimate for the
proposed granite building was $780,
90 bids were turned in as low as
Se58.927. Most of the bids were $780,
900 below the departments estimate.
Among the bidders for the job were
over the east.
Officials of the division o1 public
works and construction development
have observed that for some time
architects and prospective builders,
asking for general estimates on work,
without reducing the project to speci-
dcauons. have been getting estimated
costs which appeared out of proper
f3on to actual market conditions. In
me Navy Department project bids
there is about II per cent difference
between the estimate of the depart
ment and the lowest bid. This tends
to confirm officials of the division in
the belief that where prospective
builders cali for actual bids on de-
tailed specifications. SO contractors
may figure with certainty on the pro-
posed projects. the actual bid may be
from 10 to 15 per cent lower than the
general estimates.
Evening star., 1919-03-18
1000 Aboard Other Vessels.

arrived yesterday from Bordeaux with
554 troops. including the 9Th and 8th
Heavy Mobile Ordnance Repair Shops
for Camps Grant. Sherman and Upton
Casual Companies Nos. 40 of Vir-
ginia. IL of Texas and AZ of Massa-
chusetts; and about so casuals of va
rious branches Of the service.
Twenty-four officers and 734 men
the 106th Machine Gun Battalion COM
plete-of the 9th Division, arrived on
the battleship Missouri. OF these
troops. two officers and seventy-three
men, replacements. will go to Camps
Gordon and Sherman. The majority
former New York National Guardsmen
will go to Camp Merritt, and will take
part in the divisions parade here
March 25. The Missouri brought also
twenty-five New York casuals and five
scattered casualS
Evening star., 1919-03-18
LAW POINT HITS FARE RAISE.
Demurrer to W. r. & E. Proposal
Charges Discrimination

That the granting of an increased
rate of fare on the lines Of the Wash
ington Railway and Electro Com
pany would be a discrimination
against the enforced patrons Of the
company and in favor of the patrons
of the Capital Traction Company,
thereby violating the public utilities
act which forbids Determinations in
rates or tariffs, is alleged in a de-
murrer against the proposed increase
filed with the Public Utilities COM
mission today by William Nick. Clay
ton for the Federation of Citizens
Associations.
The demurrer sets up that the in
crease in fare recently granted the
company has not been in effect long
enough for a determination to he
reached as to its full effect upon the
revenues Of the company, and that
the public is entitled to years
trial of the straight iive-cent fare. 1t
asks the commission to take judicial
notice of the present character of
service rendered by the company.
which, it declares. has improved but
little, if any, since the institution of
the five-cent fare
Evening star., 1919-03-18

News March % with about $500 SICK.
wounded and casuals including 81
officers and 1,15O men of the Bordeaux
convalescent detachment and casual
companies for Massachusetts tWo)
and New York
The West Hampton is due March %
at the same port with an Iowa casual
company and d few scattering casuals.
The Manchuria is due at New lor k
March 81 with air service SquadfohS
Nos. 636, 373. 14S, 142. 50, Sc, lS2 ana
BAL; the 304th Trench Mortar Battery,
for Camp Dix. Base Hospital De
tachment No. 81, Camp Dix: Detach-
ment 307th Repair and Salvage Com
pany. Tank Corps; Base Hospital NO.
New York 90, Washington, Illinois,
Ohio and New Jersey; Companies A,
and c. 312th Field Signal battai-
ion; Companies d and r, 42Oth Te1e-
graph Battalion. Camps Dix and Sher-
man: and a large number of sick or
wounded from St. NaZaire.