Omaha daily bee., 1919-03-23
AUTO Tire that
HAS COME into
GENERAL FAVOR
Racine Company Puts Out an
Article That Relieves the
Automobile Owner of
Most of His Troubles.

Laboratories and serious minded
chemists are not generally associ-
tires upon his car" but, says r. Y.
ated in the motorists mind with the
Cooke, general sales manager of the
Racine Rubber company, they
should be, for science plays an i'm
portant part in the tire industry.
Secrecy and mystery have habit
ually cloaked men engaged in scien-
tlhc research. Such seclusion seems
to be the penalty of their success.
Not by Forecast.
Edison, Mdrconi, Roentgen and
others who have achieved big things
n scientific way startled the world
by their completed conquests, not by
forecast of what they hoped to
ittain.
And down through the realm II
science this secrecy prevails. As far
as the tire industry is concerned the
public mind embraces practically no
thought of the scientists who are
constantly engaged in the serious
labor of developing greater rubber
strength. that tire users may get
more miles out of their tires.
Shoulder Responsibility.
There is such tremendous in
vestment required in the manufac-
ture OF tires that we at Racine retain
the most skillful available chemists
to insure accuracy of compound
protection against the slightest flaw
Ill warp and weave of fabric, and by
micrometer measurement to get al
ways the exact thickness to precise
proportion of rubber to fabric.
There are numerous other re-
sponsibilities upon the shoulders of
these chemists all vitality necessary
in the Racine plan of manufacture
While ple scientific staff is active
iii routine responsibilities we have
another staff deep in research work
with the object always, more miles
for Racine users.
Housed Against Mishap.
"All the strange scientific instru-
ments, delicately constructed and
carefully housed against mishap
necessary for intricate tests are in
our laboratories that science may be
given every possible laymen help.
1T was such a staff of serious
searchers, who several years ago de-
veloped in our laboratories the now
nationally known absorbing shock
strip. Only recently did we permit
this great mile adding achievement
. +0 ha r,ph1;e1,, ,Ja,+,f;aI
"We feel honored in having this
development of our chemists re-
ferred to as the ndustry's supreme
mileage achievement!
Put to Actual Test.
II have been asked many times
in the last few weeks why we did not
proclaim this great Improvement at
the time it was made. The reason
was we desired to have the skill of
! our chemists put to actual test on
the road for confirmation.
80 all unknowing, users of Ra-
cine multi-mile cord tires reaped
the advantage of this great develop
ment. The increased mileage OBJ
tanned by them was deeply impress
sive.
They began writing into the fac
tory. Thousands of letters were re-
ceived. From Maine to California,
the response was the same.
Everyone wrote enthusias tically
and apprecia tively. 1t was a regular
avalanche of approval, fitting in ex-
Aastly with our own scientifically
conducted tests.
Industry Pays Compliment.
"Thcn, and only then, did we
make formal announcement of the
Recine absorbing shock strip The
industry paid It's some happy compli-
ments, which naturally pleased us. for
we realized our fortune in develop
ing that which all manufacturers
were seeking"
The description of this absorbing
shock strip, authorized by Racine
Rubber company, follows:
1T is an extra strip of scientific
ally blended rubber of graduated
resiliency, welding the tough rubber
of the tread to the rubberized cord
carcass of the tire, forming firm,
wear resisting and inseparable
\ whole. Thus shocks of the road are
effectively absorbed and danger of
tread and carcass separation elimin-
tied"