Americus times-recorder., 1919-02-25
TO CONSERVE Time
Read Advertisements Carefully
Before Purchasing.
Only IN That Way Can Shoppers Prop.
erIy Determine What They Want,
and incidentally Help to De-
feat the Hun.
tBy William H. Rankin. President VIM.

RBy william ii. Rankin, President VIM.
H. Rankin Company
More new, partially informed or mis-
Uniformed sales clerks are behind the
counters than ever before in history.
The war has made great inroads upon
the ranks of store clerks.
1t now takes longer for you to make
up your mind about a purchase be-
cause so often the clerk doesn't
know" You must rely more upon a
minute inspection of the article and,
not being an authority on the subject,
often you either buy on chance or de-
fer the purchase. Your time is vast
ed--and right in these days when so
many war duties need every minute
you can spare. The clerks time is oc-
cupied in waiting on you''-mostly
waiting" for you to sell yourself.
Then, If you postpone buying the store
suffers loss and the merchants ex-
penses are increased That restricts
his ability to buy Liberty bonds and
contribute to the Red Cross, Y. M. G. A.
Knights of Columbus, or Salvation
Army.
There is a way for you to avoid this
wasting of time-a way which quickly
enables you to select meritorious ar
ticles regardless of uniformed clerks.
1t is: Read advertisements.
Advertising offers you a labor-saving
buying guide. 1t furnishes the mer-
chant and the manufacturer with la
bor-saving salesmanship. Advertise
ments are written by people who are
thoroughly posted about the advertised
articles. One good salesman can, by
printing his talk, tell many thousands OF
people what they wish to know, where
he could only inform a few if he had
to rely on his voice.
Advertisements are, then, In reality
well-informed salespeople talking to
you in print. Their language is care
fully chosen and condensed-to tell
you facts in as few words as possible.
Very seldom does anyone advertise I'M
less he has an unusually good product
to offer. The cost of advertising auto
matically bars the unsuccessful.
On the other hand, advertising is the
cheapest way successful product can
increase it's sale-for thousands are
told the story in print where the same
expense would tell only few in per-
son.
SO read advertisements that de-
scribe things you need or tell you of
products you should have. Read ad-
vertisements everywhere-in newspa-
pers, magazines, etc.
Make up your mind as to what you
want-before you enter the store.
Then "green'' clerks won't interfere
with your selection of dependable ar
ticles.
Advertisements post you regarding
new and better goods, improvements
In methods, etc. They keep you
abreast of the times with the least
trouble on your part.
advertising to Victory" is the slo-
gan you read in the governments ex-
tensive advertising.
Advertising has 1oosed the purse
strings of the nation has sold billions
of dollars worth of Liberty bonds and
War Savings stamps has filled the cof-
fers of the Red Cross, Knights of Co
iunbus, 7. NJ. G. A., and Salvation
Army, has sent smileage books to thou
sands of our boys, has knocked the
prop from propaganda inspired by
spies and enemy aliens.
Advertising has provided ship work
ers, has helped to equaliae the labor
situation.
You have been informed what it is
your duty to do by these government
advertisements. You have been so in
formed at cost which is infinitesimal
compared with what would have been
the expense had the government been
compelled to send representatives to
tell you in person all these things.
Victory hinges upon conservation.
Conservation of human effort ranks
foremost. Because advertising is the
conservation way to inform and be-
come informed, it is the victory way.
That is why the slogan is advertising
to Victory"
Read advertisements-toda more
than ever before.