Evening journal., 1919-04-04
DEAR FOLKS


This Is the week that Wilson &
Co. announce that they are pro-
ducing Certified Ham and Bacon.
All over the country the dealers
are putting up window signs
telling the news. Incidentally.
| am coming to believe that the
! dealers who handle Wilson prod
ucts are imbued with the same
. pride and confidence in the VIII
son institution as are the $4,000
workers in the various plants and
branches.
All these Wilson & Co. men and
women are pleased as pleased
can be this week because they
have known for a long time that
the company would put Certified
Ham and Bacon on the market at
this time. They have known Of
the care and skill and exactness
with which these products we're
being perfected to deserve the
Wilson Certified label. That
Certified" label is the ne p'us
ultra for any Wilson product.
When il is placed on something
il means that that particular food
product is just as fine as il can be
made, as pure as purity itself and
as good as anything ever can be
good to eat.
The name and fame of Wilson g.
Co. Certified products has grown
up in the past two years. 1t
started when the company
brought out its line of canned
fruits, vegetables and table spe-
cialties, giving them the name
Certified" and placing upon
them a guarantee that the user
would find them of the highest
possible quality.
In their smoked meats Majestic"
was the label of their top-notch
quality. Majestic Ham and Bacon
were, and are, mighty well known
and liked. Mr.. Wilson saw the
great popularity won by the
Certified" fruits and vegetables
and he said
eve must have Certified Ham and
Bacon. Can we make them good
enough to deserve the Certified
label3
1--WE can and we will" was TIL
prompt answer.
So there is a bit of history.
wasn't merely a question of cur
ing and smoking ham and bacor
of the most excellent quality. i
was a matter of knowing at every
step along the line that this ham
and bacon was going to be good
enough to be honored with the
: name of Certified"
d This means selecting the porkers them
q selves. They have TO be porkers OF ex-
cellent breeds, they have TO be in the
d pink Of condition, they have 10 show
= 10 the practiced eyes Of the experts who
b select them that the quality Is there
q / have watched the production OF Ger
y titled Ham and Bacon-watched ths
b careful, skillful choosing OF those ham
q and bacon sides. have seen how pre-
n clsely a ham Is chosen, how exactly
III bacon side IS selected. There must b
g lust such a proportion Of fat and leaI
the skin must be smooth, the ham {
III bacon must be visibly perfect. The
~ it Is carefully trimmed and sent Q
III through the curing and smoking d.
lQ partments. Nothing is hurried, for u
~ men who have charge OF this wor
30 tell me that hasty curing and smoklr
99 do not create the sweet, appetlzin
7A flavor and the hunger-satisfying tasi
Dol that must characterize nne piece Q
39 ham or bacon.
III All the way through ] noticed ina
0Q these meats-as, indeed, are ail o.ne1
H9 Wilson products-were banded 80 s1
1Hhh nrsnared with RESPECT "Hespec,
11 fxed principle in the wilson pi'- n N
4B and when you come TO tninA A...eaocffsi ~
6d is pretty good idea 70 -, Do h thev
0Q A foods. They deserve IespeoS ,s tha
98 ore destined for your taDiS' 49,, re-
i4 SIrIison folks know this ana sno" ~
99 spect toward them'
=
"a have told you IN my previous ie..
III ,o-s how the spirit OF good WIN anu
ID io,.olfv pervades the whole wilson OF.
II5 ssni1aflon. have tried TO suggest tna1
5 80. snlrlt OF pride and Of fellowship Is
q o7,srantee that the products OF wilson
Il nj COMPANY will be all the better Tor
NJ Every worker in the Wilson plants
I ssels thls way about It, and that Is why
3 mis- week every one or them Is 50
hugely glad and proud that Certinea
Ham and Bacon are being announced.
2 Each OF them feels-and knows-tnst
I here is another proof OF what the heart
] and spirit OF the Wilson organization
means. and that once again their GOOD
/ faith and good will and good work Will
] receive proper recognition and approval
il-and that from you and your family
as well as from the responsible neaos
OF the Wilson institution.
II Is lust because Of this pride and loyalty
and integrity OF purpose that Wnson = % 20;