The Birmingham age-herald., 1919-04-27
BUSINESS IN
 TIRES BOOMING
Manager of Local Tire Con-
 cern Predicts Banner Year

q am glad I entered the tire business" :" remarked Mir. Smith, manager of the Cotton States Tire and Rubber company "In a few short years the tire industry has sprung from being one of this coun- | try's infant industries to one of it's greatest.
 '"rhe leaders in this industry, and es- pecially those at the head of our parent 1 organization in New York which con- I trols a great chain of more than 100 stores al over the country, have always ] had unbounded confidence in the tire ! business.
 There is a striking contrast between l the first tires built in America and the 1 fine sturdy Keystone tires, the hand some, long-wearing National Speedways 1 or the service-giving Batavia of today. These contrasts exemplify the noticeable trend of development in perfecting the automobile tire.
 "The achievements made all along the l line by tire manufacturers are attrl- butes to America's industrial advance The three fine tires have just mentioned and for which we are the local distrio- utors, have been credited in numerous in- dorsements with having outlived all other | makes with which they have been run. As a result they have gained recognl- tion that has never before been accorded | tires. They have come to be regarded as examples of superior American manuf,1c~ | turing genius.
 Speaking of Keystone tires,' MT. Smith 1 continued, since their inception theY 1 have occupied a place of distinction in | the tire industry. From the first the
 makers of Keystone tires were respon- sible for many innovations in tire con- struction and as the industry has pro gressed they have contributed from time to time features which have made the Keystone a great leader among tires. ."The resales of Keystone, Speedway and Batavia tires testify to the high es-
 teem in which they are held bysthe pub lie Car owners who purchased some of the first of these makes are still using them today This illustrates their faith in the tires, a faith that has been grad ually enrendered through satisfied users and by demonstrations of service into tho
 motoring public generally.
 q expect all sales records to be ma terially boosted during the present year The season so far has been particularly favonlble l cannot recall winter when automobiles have been more generally used than during the past four months. Few cars have been put into winter stor- age and tire dealers have a good reason for rejoicing. Needless to say, we have gotten our share of this business Our large volume of sales enables us to offer tires at small margin of profit on each tire This is especially true of our sec ond' tire business. This latter business has been worked out through a system Of purchasing in large quantities by our central organization in New York which has also reduced openting expenses to
 a minimum. Our parent company not only takes the entire output of four fac- tories, but have especially favorable ar engagements with a score of other fac. tories whereby they market their entire surplus stocks and all their blemished
 tires!
 Doing business on this great soole
 makes it possible for the subsidiaries like ourselves to sell tires al prices so attrac- tive to the car owners that they naturally come to us when seeking economical
 equipment and since the war it has be-
 come more and more habit with us all
 to study economy in everything, so we
 can buy bonds. The high gInde guaran-
 teed selected seconds which we sell
 offer fine opportunity for thrift. While
 they are sold from 30 to 50 per cent be-
 low the regular list prices, they give all
 the mileage and service of first quality tires, as there are no real imperfections