New-York tribune., 1919-02-02
Toner Predicts Greatest
Quickening Of Interest
Logical to Expect That Wonderful Future Lies
Directly Ahead of In dustry, Says the Maxwell
Sales Manager

ural that the buying demand should
begin to make itself felt at about this
time OF the year, and that applies par
ticularly to this spring because of the
world happenings Of the last few
months.
Now, add to that the certainty of
the greatest era of roadbuilding the
world has ever known and you will be
able to see. at not too distant date,
state OF affairs in the United States
a national demand for automobiles. in
fact-that will bring about return of
the condition Of few years ago, when
not few makes of cars brought pre-
mum prices in the retail market,
can see hundreds of buyers paying pre-
mum prices for practically all good
makes OF cars before many more
months roll by.
We We're able successfully to cope
WIN the JOB we found ourselves fac
ing when the armistce came, and we
jumped into the task of reconvertine
our plants to our regular output. but I
make no prediction that we will be
able to Keep our plants organized from
nionth to month on a basis permitting
an expansion of output sufficient to
keep pace with the spring and summer
demand for cars.
1T Is good sized job for the Max
Wen and Chalmers plants to turn ont
Ioo,9oo complete automobiles and
trucks the first year after war, and
@ onat is the task ahead of us right now.
The demand for, our product. from ali
present indications, which are not
guessed at but definitely known. will
call for at least twice that production
Bankers More Favorable
lhere has been another great i'm
provement in marketing conditions
winch Will have noticeab HE effect
henceforth. That is in the CHANGED
attitude of bankers throughout the
country toward better financial deal
llhgs with motor car distributors. We
nave gone into this quite exhaustively
and we have found that bankers every-
"heTe nave learned-as every one else
mas learned through the war.that the
motor car is the country's next inn
portant instrument of utility after the
railroads.
Where we formerly found difficulties
sometimes in persuading local bankers
to carry the automobile dealer as he
carried the farm implement dealer we
now fnd-and not at all to our sur
pllse-that banks wish to do business
with automobile men, their view now
being that the automobile dealer in
the community is a substantial citizen
who sells miles of quick and inexpen-
sive transportation transportation
needed alike by the farmer and the
city merchant. These bankers now
realize what we have realized for
ycars--that the automobile dealer ia
not selling luxury. War proved how
necessary the motor car and the truck
re ally are in American life
In the last two months | have had
across from my desk in our Detroit
factories the biggest and best Uniformed
automobile men in the United States.
am glad to say that a majority of
these merchants came to my Office OF
their own accord. Thus when | state
that the motor car demand already has
set in and that a few months NAV see
thousands of buyers paying premium
prices Tor their cars, | reflect not alone
my own Judgment but as we'll the judg-
ment of the best informed men in
every section of the United States
Men and women who buy their cars
right now-during the New York show
will, therefore, be making no mis-
take. | absolutely know that to be a
fact. Six months will be sufficient
perhaps three would be-to prove cut
the good judgment of the buyer who
acts right now.
40 III AhdhNCll anu NndiIltCiS CdtS
Individually I can only say that there
never in the history of their produc-
ton has been q keener and more gen
uine interest in these makes than there
is right row. The cars are better cars
o-day than they ever have been, and
that is saying whole lot. The as
scrtion, however. is the voice of this
country's best automobile merchants
rather than statement of my own en-
thusiaSm
Dealers want our franchises every
where. There is no better indication
than this of certain and sure popular
ity for the Maxwell and Chalmers
products. Dealers know what lines
will be popular Our complete line
provides model to meet any range
of ordinary choice. We have felt the
dealer demand and have become some
what accustomed to it. Now, with
spring near, the public demand has
started. 1t viii grow like a prairie FIRE
from now on.