Norwich bulletin. [volume] (Norwich, Conn.) 1895-2011, 1919-04-05
FIFTIETH ANNIVERSARY
OF ADVERTISING AGENCY

ers. advertising men, publishers and
captains of industry ever gathered to-
gether. Nearly a thousand of these
| leaders of the advertising business
celebrated the fiftieth anniversary of
/ the founding of n. w. Aver & Son, the
oldest and largest advertising agency
| in the country, by banquet in the
| Bellevue Stratford Hotel.
| The event was notable, not only be-
cause of the eminence of the guests
present, but because it marked a |
milestone in the progress of one of
the most respected and powerful of
constructive forces in American bus
| mess. 1t brings to the minds of those
who have been associated with the
advertising business since its early be-
ginning, the part played by n. W. Aver
& Son in building it up.
| The speakers at the banquet were
ex-P President William Howard Taft; |
Victor Lawson, publisher of the Chi |
| cago Daily News; Earl D. Babst, the |
president of the American Sugar Re
| filming company; n. G. klngSbury, vice |
president of the American Telephone !
and Telegraph Company; Edward W.
! Box, editor of the Ladies Home Jour
nal; Edward S. Jordan. president of
the Jordan Motor Car Company, and
members of the firm, Albert G. Brad |
ford, Jarvis A. Wood, Wilfred W. Fry
Iand 49, 1.,ho With his father Ma
thanie1 W W Aver was the original
founder OF the firm of N. W. Aver &
Son, and is now the active head of the
business, presided as POSTMASTER.
One of the features Of the jubilee
was the presentation of a partrait
painting of f. Wayland Aver to the or
ganization. The presentation was
made by Albert G.. Bradford, a mem
Der of the firm Mr.. Aver was then
presented with a testimonial of appre-
citation signed by alltthe guests present
land EMPLOYEES Of the firm. The tes-
timonial, in the form of an deliberately
bound and Illustrated autograph book
bore the inscriptions:
ITO f. Wayland Aver. who made a
motto and has lived it, who evolved
lprlnclple and has pracuced II, who set
an ideal and has attained it"
Tribute was paid to the memory of
Henry \. Mckinney, a member of the
firm who died April is, 1918. Mr. Nc
Kinney was associated with the firm
for forty-two years and was recog-
nized by advertisers and publishers
alike as the foremost developer and
seller of advertising in the country.
Perhaps the best known of his adver-
: Using creations is Uneeda biscuit, but
that is only one example of his genius
which was applied to scores of articles
and service in many lines to which ad-
: vertising had never been applied,
d A bronze +ab1o4 an r-bicI, Voc
n eo,,ibad .tEfis rons+,r,ir+iy,n [a,,i,Is ia
l. tireIess energy made ines+imabla CON
q t,i,,Itiof, 70 0adnaI,a4a ,,acoa,1itio,, of
= ~ of
santed ia the oraa,Ii1ation in I7,anpo,,,,
a Of Mr. Tcf[innaa2
r.. Numbered an bo r,,as+e Of tho
:. banquet were rc .ntatives of each
= OF the clients O. -. ". Aver & Son.
- and the four hundred employees, of the
| firm Page boys and page girls were
q ranged behind the chairs of the
speakers rs living place cards" En-
= sconced behind the chair of Mr.. Taft
e was a living picture of C. O. p.
n BEHIND Mr. Pol, of tho T.oi7fae, Homo
TonrnaI 80 "C1loI boga;, ~ MI MY
foca 49, ~, ISdo;r, NJ, $3.50 ~ 10
he Tordan NTo+o 20 C,ot,,t,oI1, 80, ~.
: ..SIise PIa, E1,,n in 80, " a.
: I"Iordan Arrow rostnnoe pnbird M wv
L$inrSGI,r,, or tI, Aroa,, ,TIlit'1 ~
= a,1J rroIatrIl, ~, tt1 Gt - " :
= AZ. pohst ~ Nr,o 49, So, l,!'eitian
v-9s an2oIin,lad hIl n 49, e of ~,
Two S,,aar,, - " 1Do4'4
~ i3isio,,,, of n w A,.o,. Q. Co. -.
10 toId bv M ,o ,ooiil1 81 ~ 80 d.
II and od,rtisor ,,r1t = - So,
e rad Lnen in tho hnsiress fo,, oI,a,, Gf+t
: wears tha early etr1, eoIac of ad,.a~rie
lie inc for - ,os19ctal 9fao ~, - rs
AZ The time he e,e@,,r,, - fo,,2a6 10
1fc9 qdIartiIi,,eg ~, 800 - ~
yel[ few -leat daii,, ,1o,,-EI,s,1 ~
The roonthig naga1iras 49, trilo
h W, Aver z Son started w,itbo1 #
Iemployes In seven years fhara Trore
twenty in 1g0g fbe,, nTnaharod 9oo 800
TO-DAY theZ, o,Ir,f1eT ,,no,-I,, i0S wv civ
NJ
..t; / ne urn 1, carry &dopted the motto
Keeping fveflasungiy at 1t Brings
success ana with beginning OF $15,-
wv me hrSt year, today 1t points to an
annual business OF many millions
MlLnln zen years II mad taken the lead
alnons advertising agencies and IN the
ftni't - ~ VI pGsLIesS pldeeu, ana mas
~ ~ ~ eHel SihCe' 9i'lce us IounqnG
rIie as 3 ei hIs od Pa "a 20 publishers
mr. IT, '. a@rn -. ~ c..
rho "oro,s - - :" as tiC HL9t u aoopI
cnI,,,, IN, 49, p5ai, WIN HAed
coii,- nI1 ott,o SiiiS9 %GoPIeu oy pracil-
1T re,,oiI,+io tT ines mill5n quick
and ,iaoad - ~, iS"I s.,
Ia nr;,riL,o - "a d iIsn Ptdne' Inc
rnrceGas % w. ~ pS ~. aver d Son
reasor1o,1o '-4e 80 ~ % al SIseht 10
a1ent aoG +hn IA od,.o.rt anu piaGeo me
rfIn IT 'A ~ 'l1e W. User On the same
sellers