Arizona republican., 1919-03-15
Marketing Effects
 Health and Happiness
By Jean Prescott Adams)

Tho popular thrift campaign now being established in every home urges personal selection of the food supply.
 The experienced housewives in our marketing party are doing their food baying with @ new thought in mind. Many have heretofore been simply going Co the store" or phoning an order or sending some one--one of the children. most nkely-as a matter ot arduous routine. A great many. | regret 10 say have really let their merchants Io what little thinking was done in tine transaction
 often the mature housewife goes into the store with hcr eyes shut to everything excepting the same old foods she has been buying for years shc has fallen into a rut. She never thinks Of trying a new dish. She fools herself ituO believing that her family likes only the same old dishes.
 one reason marketing has become uurdcnsome nuisance to many is that they haven't realized the wonderful possibilities for education in a simple marketing trip. Today we will an go iogcther. brides and experienced house wives. The experienced women can help tho younger women by telling them which producers have stood the test of time. The younger women win help thc experienced women h- their enthusiasm and suggestions of new, attractive dishes.
 Bulk Display Never Ideal
 recently visited several splendid looking, sanitary markets, where bulk 0ods were displayed under the most favorable conditions. These markets only served Co impress one with the short sightedness of the housewife. 1T you have never seen one of these cen tral markets. just imagine great store lined with marble food stalls, each with a shiny glass protection in front and over the food
 1ce-costed refrigerator pipes run along counters where foods displayed need refrigeration. The room is airy and clean. the floor almost immaculate.
 What does this mean? It means just this that the housewife is absolutely 3t the mercy of her dealer lt means that while they have found the idell condition under which Co display foods Hs they have them. they haven't got the base of the pure food question yet.
 In no case could you tell whose goods you were huyiug-often tho salesman didn't know. Thcmeat was all cut in the various retail cuts and you couldn't sec whether there was a government inspection emblem on it or not. The sanitary display of goods loses It's value when we have no way Of telling whether Che food is fit for human con- sumption or not
 We want foods that are protected from the time hey leave the quality food producer until they reach our kitchens. We want Co buy foods hy name, for we know that is the only way WIG cau Toe sure of uniformity
 lt seems todevelop that we have many things i0 kccu in mind when VIC go Co market tod1y er,rst. the general tone of the store. it must be attrac tivcly clean. havc good line of quality foods have all foods displayed sold and delivered under sanitary cludi- tons. IT the store 'a convenient and the merchant at ail tcachable. you will do your community a lasting good hv helpin ghim to better ways 1T vou turn on your heel and march out. you've lost an opportunity for good work.
 store Reflects Your Standards
 We cannot get away from the fact that ihe local grocery store reflects the standard of women of tho neighbor- hood. When this is fully realized communitv spirit will start am upift campaign on local markets. Because of theforegoing fact every woman had best sci her own standards. make her own unbiased selection of quality foods and insist that her dealer -et them for hcr. Nhcu-once a high-class line or food products is in the store. that s,ore is au tha right road The house. wife should continue Co encourage an efforts for improvement by a word O. praise or kindly suggestion.
 Niways remember that the variety md quality of food you buy play a iading part in the health and happ.- ness of your family