The Washington herald., 1919-03-27
'DEAR FOLKS:

organization.
Six plays an important part
n the business.
There are SIX letters in the word
WILSON. There are SIX vice
presidents-first aids to Mr..
Wilson. That started the Isl"
dea three years ago this month
when Mr.. Wilson gave his name
and himself to the business.
The workers considered it a
good omen.
And one of the first things done
after Mr.. Wilson took hold was
to adopt a slogan that would
mean something and that would
keep everybody on their toes
to live up to it. The slogan Sc
lected was:
The Wilson Label Protects
Your Table. !" ...-
Please note that there are SIX
words in this slogan. They are
very important words.
The next thing on the program
was to develop a fine working
spirit IN the organization In
which all should take part
workers and officials.
That was done at once. Please
note that there are SIX letters
in the word spirit" "
Now you have had six letters from
me thus far in which l have
dwelt mainly on the spirit" that
exists in the Wilson & Co. or
ganization.
l think l have proved to you that
the real foundation of successful
business must be built on the
heart, the happiness, the loyalty,
the integrity, the enthusiasm and
the pride of its workers-coupled
with the honest appreciation, rec
ognition and cooperation of the
head of the business and his off
cial family.
The foundation of the Wilson &
Co. business is built on these six
principles. and that is why its
slogan, "The Wilson Label Pro-
tccts Your Table" means so much
to the peoples of the world.
What would this slogan amount
to if it did not have back of it
the honest and sincere efforts of
the official family and its twenty
five thousand loyal, earnest work
ers?
1t would be a scrap of paper only
and the world has had enough
of scraps of paper"
People want the real thing now.
In food products they are getting
it under the Wilson label.
am starting another series OF
six letters today in which l will
treat on other angles Of the Viii
son & Co. business. l propose 70
stick to the six" idea. Please
note that the word angles" also
consists Of six letters.
What 1 mean by angles" is this:
| propose to show you, for IN
stance, that the workers consider
that their own honor is involved
in producing foodstuffs that will
justify the Company's slogan
which should be very reassuring
to you when it comes to buying
Wilson & Co. products.
l think it is great, myself, that the
good, pure things to eat supplied
by Wilson & Co. are backed up
in their production by twenty-five
thousand workers who recognize
their individual responsibility and
who would not, under any cir
cumstances, either wilfully or de-
liberately take part in sending out
to their fellow human beings in
all parts of the world, imperfect
or impure iood products.
They would not have it on their
consciences to do such a thing,
and know, for l have talked
with hundreds of them-many in
every department of the business
and they are imbued with the
spirit to give to the Company all
they have of skill and care and
loyalty and honor. Take as an
illustration what a Russian work
man employed in the Sausage De-
partment said to me. | noticed
his enthusiasm and the swiftness
and skill with which he worked
and asked him why he was so in
terested.
oh, 1 like to help make good things
to eat. said he in broken English.
Il eat 'em myself. 1 have wife and
eight children, and l given good