New-York tribune., 1919-10-17
City Officials
Welcome Realty
Men to New York
First Day of Convention Big
Success; Prall Says Mayor
Did Well to Make Him
Head of Education Board

Aiming S. Prall, president of the
Board Of Education, told real estate
men Of this city and from other sec
tions of the state convened yesterday
at the Hotel McAlpin for three days
discussion Of realty affairs that Mayor
Hylan made no mistake in appointing
him president of the board because he
was real estate man. Mr. Prall's
declaration was source of amusement
to number of local real estate men
who recalled that Mr.. Prall has been a
storm centre in Board of Education af
fairs almost from the time he entered
on his duties. He was one of the
public officials on hand to launch the
sixteenth annual convention of the
Real Estate Association of the State of
New York. Mr.. Prall invited the real
estate men TO read their newspapers
on Friday and see where he is de
Tending a request for a $4,000 900 ap-
preparation for new schools which he
considered a betterment which brought
higher values to property
Corporation Counsel William P. Burr
and Police Commissioner Enright wei
coined the visiting real estate men to
New York on behalf Of the Mayor and
the city government Mr. Burr's speech
was short. He dweled on the great
ness Of the city in physical develop
ment, commercial Importance and as
4 leader IN almost every form Of en-
deavor and thought. He told the real
estate men that hey were respous BILE
in no sms Il measure for the great posi-
tlon and basic wealth Of the city. a
they are the greatest boosters the city
has.
Commissioner Enright paid the real
-
them, however. New York City should
be permitted to spend on its own de-
velopment some Of the money which
IS taken for the building up Of rural
sections. He urged on the assemblage
the building Of roadway or subway
for commercial purposes through New
York City
Laurence Mcclure, former president
Of the Real Estate Board of New York,
told the men from upstate sections
that the association Of which he was
the head for several years was happy
to have them in New York. that real
with them. Mr.. Mcclure said that the
great problem of the day was taxation,
adding that real estate fer the first
time N years was in good position
to bea. the leves which the city might
put on it. He said that he recalled the
time when real estate interests took
with alarm the announcement of q
5000, 100000 budget. We approach d
$500 600 coo budget now with eQuanim-
ity aad for the first time in many
years.
1T IS the first time in twenty five
years" said Mr.. Mcclure, chat have
seen the landlord universally able and
prepared TO transfer q fair and just
~. 70 no
and in most cases notice that the
tenant realizes-that is, Of course, if
it is q far proportion-that he should
pay II.
J. Clarence Davies told the conven-
ton that publicity was one Of the Dig
secrets Of success in the realty field.
He said that he had used every form
Of publicity to get his message to the
public, but was compelled to admit that
the newspapers were the only sure way.
He said that he had used space in sub
ways and streetcars, posted his mes
sage on large signs in prominent loca-
tons Of the city. and recently used an
airplane to carry the news that he was
holding a great big auction sale all
over the city and far into the country,
but he said that the newspaper columns
produced so per cent Of the buyers at
his auctions. He advised the telling
Of the truth in Advertising.
The evening session, which closed
with dinner-dance, was given over
20 The reading Of reports by Fenton
NJ. Parke. Of Buffalo, president; Frank
James. Of New York, vice -presid dent
Iohn D. White, Of Utica, secretary, and
stephen Yates, Of the Long Island Real
Estate Exchange treasurer. The CON
Ten-ion WI, be continued to-day at
a. m. when real estate topics will
be discussed over the breakfast table