The Birmingham age-herald., 1919-08-15
MEN, WOMEN
 AND THINGS

While the war was raging got hold of copy of The Times, and had a little story about the news, editorial and ad- Veruslng matter in it. have just picked up copy issued since peace was made and will make a few comments about it.
 It IS Just an ordinary weekday issue, but it contains 2s pages and just radiates prosperity and specially so in it's clas- sined advertising columns, and is checked iuii Of good reading and editorial stuff. oeins very much more sprightly than had expected ''The Thunderer' to be so close after the signing of the armistice.
 
 1 'ts hard Tor an American reader to get used to seeing the front page of a great metropolitan daily given over to what in this country is called classified ads The nrst column is headed with 21 announce fnents or births, and followed with p marriage notices. It seems to me that 1 T. would be more proper if the maria ges preceded the births.
 Inen appears a long list of funeral cards noting the demise of civilians, fol- lowed by still longer list of .'In Me morlams' to men killed in action. I give sample which is full of pathos: Tn tenderest memory of Bertie (Capt. D. ". Hougham, M. O, on his 2sd birthday. Srd July. Fell at Nurlu 9th Sept, 1918. The ceaseless ache. the pang or ioss, the woe-we know. Father and Mother"
 The Personal; column is what it's name indicates. for it is surely personal. One starts off, Dear Heart" another addressed to Nelly saying: q am heartoroken and returning to Australia lat once.' It wouldn't be hard to weave all kinds of romance around this. Nellie" may be truant wife or fickle maid.
 There is the usual number of "Busi- ness Opportunities. The beauty about the appeals they are so straightforyard There is no beating around the bush. Here is a chance that would get many takers if July 1 had not played havoc with an Alabamian's right to lay in supply of wet goods: ''Martinioue runs. Portguese wines, best brands of cham pagne, for sale immediately at" I stop here because I do not wish to get en- rneshed in the law which forbids the ad- Vertising of wines and liquors.
 
 Under the head of "Club Announce ments' I see that there is a revival of sports, for the Devonshire club announces cricket matches between Oxford and Cambridge. The Ranelagh club advertises a polo day at Aldershot A Henley re- gratta IS billed, and great lawn tennis chs smpionship is staged at Wimbledon. Notice is given that in event of rain the ceEter court is covered with tarpaulin. Under the caption Helps and Nurseso Here seems to be the same demanl as on this side of the water, for many are crying out nurses, domesticated ladies. gentlewomen, companions, governesses. maids. housekeepers. parlor maids, cooks tpiain and fancy). It seems that the Eng fish have the nerve to discriminate, while here we take any who simply are will ing to call themselves cooks.
 
 Investments and Loans" This head ing with the calls under it evidences the fact that the Englishman may be slow about something's, but not in wooing tinid capital out into the open to take a long shot at big profits All kinds of tempt i2g bait is used ot inveigle the wary in- vestor. Evidently from a perusal of some of the offerings there is no blue sky law in the British Isles. Articles for Sale and Wanted' draw big line of patrons It seems a bit queer to read in The Times ads calling for "old teeth,'' "cast-off clothing" Cwe say "seeond-hand'O. There are over two columns of small advertisements in which owners wish to dispose of motor cars, and about half column of chauffeurs seek ing employment, and any number <er- tioning the fact that they have automo- piles for rent If the average Birmingham man seek ing rooms or house could read the of- ferings in the paper which I hold in my hand he would shout for pure joy, both at the attractiveness of the apartments and the desiraOility of the homes, but at thero | ioeal locations in town, city or by the 1 sea or in the mountains, and at rentals l which appear absurdly low in fhe face of the ascending scale here
 I am not surprised that the rrea. Lon "on journal is doing a land-of husi- ness in the classified section for a. last i' has taken or some modern business i methods, and despite it's honorable past i it's commarding present ]atus and it's proru.sing flsvre. it is not astarn.d to |, throw bouquets at itself in the most ap- proved modern American method. For | fear you will doubt it, just read the next | para graph. The result of seeking the advice and | assistance of representatives of The | Times in writing attractive advertise mcnts:
 "Sydenham,
 Leasde Avenue,
 ''Muswell Hl,. N 10. gro the Advertising Manager.
 ''The Times:
 Dear Sir
 "l know you will be interested to hear