The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1919-08-18
MARCUS LOEW SEEKS
OPINION OF PUBLIC
Kick Kards" Being Dis
tributed at LOew's BijOu
to Patrons

The timeworn expression, Every
knock is a boost" is on trial in more
than 200 theatres throughout the
United States and Canada, where
Marcus Loew, the vaudeville and
photoplay magnate, in a supreme CT
fort to get in close personal touch
with the theatregoing public. is dis
tributing more than 100000 kick
kards," giving the spectators the ar
usual opportunity of criticizing the
programs offered. the attention Of The
various staffs, and seeking sugges-
tlons Tor the betterment of all
branches of the motion picture indus
try.
AIthough no time limit has been set,
ana under the present arrangements
the cards will be distributed indef.
nitely, the progress will be watched
with great interest by the manufac-
turers of motion pictures as well as
MT. Loew and members of his execu-
tive staff
Although the scheme is not a now
one. the inauguration and its actua1
operation u.s. For several years, with
the Iast waning supply of sui+an,,
material for the ever-increasine nur,-
per OF stars. motion picture manufar.
eurers. as well as the larger exhibit
whereby the public. whose n.trop p,an
really controls the Industry. could bc
directly asked for suggestions
MARCUS LOEW LEADS
conceded to be the largest exhibitor of
motion pictures in ba
canada, also controlling the largest
chaln OF theatres in the world Marcus
Loew was quite naturally sougbt nv
the ninlmen for solution to the nroh-
'em. The apparent loss in ponuja ritv
OF several stars recently prompted the
pan TO be put in force by Mr.. I,oew.
managers who through years of exper
eiioe we" the popularity of the various
stars from only box office angle ver.
worried when popular stars seemirs,1,
were losing their drawing power The
MIN manufacturers. who were asking
more ana more each season with the
productions of these special stars were
called into consolation, and hayine heen
shown the books, failed to explain the
reason The matter was taken
oe1ore Mr. Loew. After both factions
mad given their views, Mr.. Loew de-
ciared that star could not be judged
nee angie inasmueh as weather condi-
tons so frequently interfere.
ASK THE PEOPLE
If you want to know the real truth.
ask the people
When we get right down to facts. are
not the people who really pay for it all.
he ones to suggest and criticize? We
are arriving at a time when the peoples
voice must not only be heard from a
oolitical viewpoint but from every van
tage The people must know more about
our work. ! am glad to saw that nv
chain OF theatres. in which / have en-
deavored at all times to create a home
atmosphere. are the first to. be pls%ed
at their disposal for criticisms and sug-
%estions I will be guided by them in
the future selection and arrangements
of nv programmes
So. Mr.. Reader, Movie Fan and vaude.
vile enthusiast, here's your chance to
say word in the Arrangement of pro-
Grams at I.oew's Riiou theatre Be sure
to attend this week and receive one of
the kick Kards.'' Don't throw it away
Take it home with you. Write your
honest criticism. and either mail II to
Loew's Bijou theatre. or deliver 1t in
person to any one of the attendants or
the manager who will see that it reaches
Marcus Loew.