The Arvada enterprise., 1919-01-16
d 49, B[Il n Eala
TtlK ARvADA ENTERPRISE
Tslsphsss Asvada %
". ". Nebsrly, Editor and Owner
\ WORD ABOUT LOYALTY"
TO TaG HOME TOWN

While the editor Of The Enterprise
hss very little complaint to make ~
70 the rsciprocation by the business
men Of this town, yet there are times
when he feels that there are some
business people and merely private
citizens ~ well, who In general way
have the wrong conception Of the
status Of the Newspaper In = commu-
nifty. many seem to be Of the i'm
prsssion that first Of all. newspa-
par should be loyal to the town and
its every intsrest-snd it should
but 70 what degree7 We say just to
the same degree that the people and
the business interests are loyal to the
paper. This the Enterprise always
hes benin fact, more 70, we be-
lisvs. But the enterprise must meet
and always has met its obligations
both 70 those with whom II has had
business dealings, locally, and to all
with whom It has had dealings else
whsrs. In order to do this It has
been necessary for it to accept bust
ness that has come It's way. 1t 80
happens that advertising Is one Of
the prime factors in = newspapers
career. The Enterprise has on an
average IL columns Of space which
must b utilized every week In order
thst Il be able to meet it, obligations
before mentioned. This space is,
and always has been 1t the disposal
Of our merchants At home first.
But, for some reason, a. Arvada
has two newspapers, some Of the
merchants say they cannot afford to
aavsrs,ss IN Two papers, thinking, Of
csurse. thst they are covering the
territory tributary to Arvada by pat
ron,sing but one paper-a mistake,
but nevertheless that 10 the argu-
nent. Others seem to think that ~
Arvada u = small community, they
do not need to Advertise-which Is
another very serious mistake.
however, these same merchants
claim to be interested in the town
''sars thing'-snd they too. think .
newspapsr should % loyal to the
tewn and community-yss, 70 loyal
lat Il should not take IN advert,ss-
nsnt that tn any way compstss WITH
their business. some Of these mems
basiness u not represented In the
columns Of the home paper At all or
II 70, In ths very smallest way-yet
they think the local Newspaper d dis
loyal II It sells it, space to IN out.
side conesrn-evsn tho Il comes to
the paper unsolicited.
The Enterprise pridss itself upon
tie fact that it, editor 10 loyal to the
Interests Of this town and community
to that extent that No does not buy
. thing outside this town that b sold
within Il BY merchants that are reg
ular advertisers with him, but he y
human and cannot refuse legitimate
business when 4 comes his way. and
expects TO continue such . policy IN
future - will protect his own inter-
ssts ~ well - those Of the eommun-
ity. II outside concerns ct benefits
out Of advertising In our columns-
and they evidently do-the local con-
Germ can also profit by their use, u
they do 70 consistently, and In the
future - In the past they will always
find us ready to meet them more
than half way on any business prop
osition. whether Il be in their own
personal behalf or in the interest Of
the town and community.
How'svsr. there Il another feature
relative to advertising that must not
~ lost sight Of. and that 10. the read
srs' interests. They want to be sp-
psised Of bargains wherever they are.