The Washington times., 1919-10-11
TRUCK Statesmen
MUST KNOW LINE

DETROIT, Mich, oct 1ls-That the
sale Of a motor truck s. not fcomplete
with an argument on the merits Of the
product, bht that the salesman must
60 further. and know the tfansporta-
tion problems Of his customer Is q
contention Of George DO. Wilson, de
rector OF sales of the Commerce Motor
Car Company. In desire 20 see truck
merchandiseFs secure the highest
trahsport efficiency, this official has
written TO President II. B. Hutchins,
OF the University Of Michigan. offer
/ ing 20 employ. either for the factory
or for commerce distributors and
dealers, all graduates from the Uni-
veraity Of lnchigan's newly created
highway transport department.
The University Of Michigan IS the
hrst great university to recognize the
: great Developments IN the carriage Of
cargo over highways. President
Hutchfns has added q highway trans
port course. which win be varied in
character. Il win ht students for im-
poFtant positions IN the motor truck
heid
The course embraces the problems
Of the motor truck thoroughly along
construction, merchandising. and
Fautomobile engineering lines, as wen
as' various phases Of the Transports
| tion question, as presented By the De-
partment OF Economics. These
courses develop the student into an
ali around transportation expert. The
highway engineering course. as it d
now recognised. treats with the road
| bed and its relation 20 the highway
vehicle that travels on t. They are
50 closely related as the rolling stock
and the roadbed Of the railway line.
Cannot sen TFueks.
arhe ordinary passenger car sales
4 man is not an efficient truck sales
man" Mr.. Wilcox declares. 'rO sell
motor trucks and maintain close re-
ilati6nship with the customer, the
salesman must know something or
hits transportation problems, and be
able to give advice on that subject at
Ian times.
'aThe customer wants 20 know how
| he can add a~truck TO his business
and make II a paying Investment. He
lis more Interested in costs, service
and returned remuneratiOns than he
sis in comforts and refinements.
"The ending Of the war brings into
| commercial life a large number Of
linen with practical training IN motor
trucks. The course they received, a.
members Of the motor transport corps
I or the ordnance department OF the
War Department, has aroused their
interest in trucks. They come into
leommeFciaI life keen to enter the SELL
ling field OF motor trucks,
'eThe University Of Michigan now
Ioners a rare chance for men inclined
to merchandising trucks. While they
! may have the knowledge necessary to
bring out the sales points Of the
pfoduet they sell. this University Of
michigan course would graduate them
from the ranks Of the ordinary sales
| man to that % transportation engi-
neers. We have q few such men in
1.-THE industry today who enjoy inn
rnense salaries. The truck industry
Iis growing fast; Il win not have the
pitfalls OF the early passenger car
days. and with an opportunity such
Ias the University Of Michigan offers.
line truck industry viii get men Of
Ibie caliber, executive ability and
truck knowledge that will make them
worth the salaries that truck manu-
facturers. distributors or even arms
Operating large fleets Of trucks would
be willing to pay"