Alma record. (Alma, Mich.) 1878-1928, 1919-02-27
X-CEL-ALt COMPANY
ANNUAL MEETING
Reports Indicate Local Concern
Has Had Very Good Years
Business.

The X-Cel-All company held its an
nual stockholders meeting at the of
flee of the company in this city last
Thursday. 1t was well attended, a
good many of the local stockholders
being present and some from out
of the city.
President T. A. Marlborough open
ed the meeting and his greeting
words were: "One year ago, the pre-
diction was made that the company's
business would be increased about
four times over the previous year and
il is a great pleasure TO me 10 tell
the stockholders that the prediction
had been made good" This came as
great surprise, as the handicap the
company had operated under on ac-
count of war conditions during the
past year.
President scarborough stated that
he had made report one year ago
covering the different departments,
but explained that the growth of the
business made it impossible this
year, and that the department heads
would report direct to the stockhold-
ers. At this juncture he called upon
Factory Manager Gitchell for a re-
port.
Mr.. Gitchell stated that his busi-
ness had been to follow up com
plants and trouble with paint and
that he had spread a number of
jobs himself, and that as a result of
such experience, the company was
making as good, or better paint than
Iany other made in the United States,
bar none 1t was brought out in the
report that $4,000 worth Of paint
alone had been sold in the state of
Michigan with a complaint for re-
placement of only 2.2-3 per cent of
the business, this amounts in dollars
and cents to approximately $1,000,
and that nearly 81 900 of this had
been shipped back and re-made and
shipped out again with very little
loss to the company. Mr.. Gitehell
in his report covered some Of the new
articles that had been added TO the
X-Cel-All products and talked upon
their merits.
y. A. Kitch. sales and field manag-
er, was very brief in his report and
covered the increased sales from
month to month over the precious
month and told of future plans OF
his work and the connections made
! with ll5 banks and said by July OIL
August that every district desired in
the lower peninsula of Michigan
would be ready for the stores anc
dealers, that the publicity and adver
r tising campaigns would be completed
, He covered his mems work in the
i field and so pictured the work dons
TO the hearers that they fairly fell
part in the building of this wonder
full selling organization of nearly
300 statesmen.
Otto Sanderhoff, merchandising
manager, reported the taking over
of the many new lines, such as cream
separators, sanitary indoor toilets
automobile tires and tubes, automo
bile oils and explained shortly man,
new lines would be added and sait
connections were nearly closed fo
gasoline engines ad talking machines
He stated that his department was oil
the lookout for new lines, to be read,
for the business increase when store
and dealers had been established. HI
considered that the company ha'
: made wonderful strides for 1918 an,
= that 1919 promised to be a winner
NJ. A. Marlborough, general man
ager, was called and offered yer,
i complete report, which covered tn
J. development work and gave man,
, figures which interested the stock
l. holders. He told how the X-Cel-Al
family was growing and how the X
e Cel-All name was a household wor
p in Michigan. The X-Cel-All idea an
e name, with the broad guarante,
o meant more now than ever, with tn
e thousands of satisfied customer
IS ever boosting, the value in dollar
J. and cents could hardly be estimated
y A great future was his prediction.
NJ The capital stock was increase
from 100000 to 100000 and th
s. following directors were elected
q, Otto Sanderhoff, Earl c. Clapp, b. 7
II Gitchell and 7. A. scarborough q
ID Alma; Roy Dean of Lansing; d.
r Kitch and W. A. Marlborough Of Ch
cago.
J. On Friday morning the new direct
D. ors held a meeting and the followin
y, officers elected: T. A. BamborougI
" president; NJ. A. Marlborough, vic
h president and general manager; d.
IS Kitch, secretary and general sale
manager; Otto Sanderhoff, merchar
in dising manager; B. F. Gitchell, IA,
n tory manager.