The sun., 1919-09-29
BRAZILIAN SEES
COFFEE SHORTAGE
Crop Will Be Only 100000
Bags, Big Plantation Own
-
er Asserts.
MANY TURN TO COTTON
Great Opportunities for the
United States If Manufacture
ers Here Wake Up.

A great coffee shortage for the next
three years is forecast by Henrique VII
lares, owner OF extensive coffee planta-
tons in Sac Paulo. Brazil. About two
thirds of the coffee trees. he said, were
destroyed by frost this year. The frost
was the most severe experienced in
forty-f1ve years. and II so affected the
crop for this year that instead OF 15,-
100000 bags the total for 1919 will
reach but a little moro than 100000
bags
Mr.. villares, who Is at the Hotel Astor
and who is visiting the United States
for the first time, also told how the
coffee planters had saved themselves
from being ruined through the destruo-
ton of their coffee crops by planting
cotton.
He also discussed trade and labor con-
ditions in Brazil, and said that the
United States was missing great trade
opportunities. He advocated the opening
of a trade exposition in his State. and
said that manufacturers would obtain
bigger and better orders by making q
display of the goods they had to offer.
THE cotton crop was so great that
the mills could not take care of II, and
we found ourselves short of machines
that would press It into compact bales
for export" said Mr.. Villares. the
Government of Brazil, however, came to
our rescue and installed compressing
plants, and we were able to export the
surplus cotton. Business conditions in
Brazil are very good. This Is especially
true Of Aao Paulo. In the town OF that
name many banks have opened in the
past year Among them are English
Italian. Portuguese and American.
Need 100000 Laborers.
Cattle raising is becoming more and
mora extensive Thousands of addl-
tional acres of land have been and are
being opened for grazing. Armour &
Co. have Just opened q big killing
and refrigerating plant and Wilson &
Co. have also recently acquired a sim
liar plant. There are two others In
Sac Paulo operated by Paulistic capital
In addition to these there are also many
Strengthening plants In the State
Labor, however, Is somewhat scarce.
We have obtained n number OF Japan
csc laborers and have had very satisfac-
tory results. We are trying now TO
obtain Chinese coolies. With conditions
improving at the rate they are, 1 have
no hesitation in saying that there can
be used fully 500, 900 more laborers.
Trade conditions are excellent and
the people Of Brazil are ready and
willing to do business with the people
of the United States But We want to
do It direct with you.
'Tn most cases your business houses
deal with us only through agents Very
few of them have their own representa-
tives such as have the business con-
Germs of England. France. Portugal
Italy and other countries.
IF you would send your own people
70 Brazil 1 am sure that the results
would be greater than you would an
ticlpate. 1 am sure that trade ex-
position would be an excellent idea AT
that exposition your manufacturers
could display your various machinery,
implements, goods, &C. and we OF Brazil
could have the opportunity OF seeing
what you had to offer. It is because
the other countries have let us see
what they had to sell that they got SO
much OF our business.
"Since the war we have come to know
your articles and wares better than ever
before. We have tried them and found
them 20 be very satisfactory and we
are anxious to try more. Take your
cement as an example; we could not be-
lieye that it was even the equal OF that
brought from Europe, but we have
learned differently and the demand for
It Is now big.
Urges Heavier Advertising. |