New-York tribune., 1919-09-25
Advertising Urged
As Aid i'm Meeting
Economic Crisis
Committee to Help Wilson
in Solution of Industrial
Problem Recommended at
New Orleans Convention

NEW ORLEANS. Sept. 2A.~~That the
Associated Advertising Clubs of the
World, in session here. should appoint
a committee to assist President Wilson
in solving the industrie! problems Of
the country by advertising methods
was the recommendatio Of Major Roy
Dickinson, Of New York City, at the
afternoon session of the convention.
Major Dickinson is one Of the editors
Of "Printers' Ink"
John Barrett, director of the Pan
American Union, urged that the press
associations and the advertising men
of the United States cooperate in
spreading information about the Latin
friendliness and business relations
Mr. Barrett pointed out that the annual
commerce of the United States with
Latin America had grown in fifteen
years from $450.000, 900 to 81 ,750, 900 ,OOO
or nearly 300 per cent.
Latin-American delegates to the con-
vention had under discussion plan
to organize a pan American division
OF the association. A message from
President Mcnocal. of Cuba, was read
tonight by Arthur Liebcs, representing
FL NIuHuO, OIL havana.
Merle Sdcner. of indianapolis.
chairman of the national vigilance com
mlttee' Of the association, said advcr-
tising is no longer regarded by busi
ness men as Il necessary evil, but is
looked upon as essential to permanent
success
Advertising" Mr.. Sidener said. SIS
education, and will become the most
potent means for the dissemination of
authorized information in all lines Of
activity"
Edward l.. Greene, director of the
vigilance committee of, Cleveland,
urged the necessity of protecting Lib
crty bond holders against securities
OF questionable value. He suggested
the use of questionnaires, which sales
men for securities would be requested
to fill out.
James |. Clarke, manager of the
service department of the National
Bank of Commerce in New York. sneak
ing on Legitimate Publicity" before
the Financial Advertisers Association
said in part:
"Publicity should be built from the
viewpoint OF the newspapers. TO which
1t goes. rather than Of the corporation
from which it comes. Publicity that j.,
not based on public interest is not
worth getting On the other hand. the
publicity that really grips the public's
attention because it interests them is
beyond price. The publicity man when
he has something to release should, so
TO speak, get up from his desk, walk
out of the building. shake all atmos
phere Of his Job out Of his system and
then come back IN the attitude OF q
keen nosed reporter looking for news.
hcn he can sit down and write his
story with proper perspective.
Legitimate publicity seeks to inform
the public, not sell them If your COM
pany IS not doing things big enough
and important enough TO have a leciti-
mate claim on the news interest of the
pubic the corporation doesn't deserve
publicity
"Publicity, if followed scientifically.
courageously, tenaciously is no came
OF chance. Publicity is the application
or science, and the results OF lociti-
mate publicity will be manifest IN the
progress Of our own institutions and in
the healthy business development of
America"
Edwin Bird Wilson. president Of
Edwin Bird Wilson, inc Of New York.
AZ advertising grm. discussed the fut-
ure prospects of financial advertising.
1--WE financial advertising men" he
SAID, have a special responsibility as
iookouts on the paraDets of business,
because the financial institutions arc
the outpost bulwarks of ali business.
Il believe the brotherhood of human
lty must undcrlic all future business
efforts that can have permanent 81