Arizona republican., 1919-02-16
WAR BRINGS WORLD
 HIGHER IDEALS IN
 MOTOR CAR INDUSTRY

moral phase of their business. | George C. Hubbs of Detroit, who has been prominently identified for a num- l Der of years with big manufacturing | interests, fathers the foregoing idea of | the automobile renaissance" He ex- pounded it in a forcible and interesting address to a recent gathering of the l Ohio Auto Trade Association in Akron.
 It is my candid opinion that four years of conditions have resulted ! in putting the motor car business in a healthier state than it has been at any | time in it's history said Mir. Hubbs, who is assistant general sales man. ager of Dodge Brothers.
 These years of trial have been high ly beneficial in proving what was sound and what unsound in both principle and practice. That which was not basically right, has been subjected to needed alteration. The predominating strength Of the business has been finely emphasized
 The industry as whole has had an | opportunity to express itself in new and splendid terms; and as a result of these testings there has evolved a character to the business which is certain to have an important bearing ] methods
 Just as the war has upifted our individual ideals of honor and justice and service. so all organized bodies discover that the self acting of yester- day will not meet the higher stand ards which have universally been set up by the close associations and mu-
 tual dependencies of war times.
 If these experiences have made us
 more certain that only that which is fundamentally right will stand . test
 and that rightness is quite as much
 an industry concern as it is an individ
 ual or company concern, then the fu-
 ture of the motor car business has
 been made that much more secure
 and promising.
 The immediate future could hard .
 ly be more encouraging. Anyone who
 can think straight enough to add two
 and two can prophecy safely that the coming year is going to be one of the
 best years the motor car has had.
 Wages and crop prices have never been as high in this or any other coun-
 try as they have been in the United
 States during the past two or three
 years. In spite of the high cost of liv-
 ing. tens Of thousands of people to
 whom the purchase of a car was for
 merly more of a wish than a hope, are
 now in position to buy practically
 any car they choose
 Incidentally, 1 am proud of the fact
 that there are proportonately fewer people in this country than in any
 other country on earth who have !, ninety cents of the first dollar they s ever earned. Americans are easy , spenders and this national tendenc, is responsible for the staggering an. | nual business turnover which make: this country the envy of the commer'
 cial world
 e But we must not make the mistake e of believing that the future is withou i its problems or it's big responsibilitie! s merely because the prosperity stage i! e attractiVely set
 Nowhere in the motor car bushes! II so far as I know. can a man attain ever f a fair measure of success without tn most painstaking, intelligent, aggres
 sive efforts. Every year the industr.
 is getting more into the control of thi |, type of business men and away iron those whose chief interest in the bus V ness is for the purpose Of exploiting il a Thanks to the large majority of deal n CTS and manufacturers who have givel |, character and prestige to the bushes. [, there is something bigger, and finer
 and more substantial to the motor ca f industry than the mere selling of cars a "rhe public estimate of motor ca ., statesmen as hot air, blue sky artists, e is, happily, fast passing away-if, in
 deed it has not entirely passed away
 In it's stead, there has developed an
 other estimate which regards tn U u methods employed in the motor ca y business, the class of salesmen at q tached to it. and it's general attitud y toward the buyer, as being of dis :, tnctly efficient and creditable char u acter
 - And I want to say to you, gentle
 men, that the influences that hay = brought about these inner changes i T the business have been an expresso of the ideals that are in the minds ( ~ the manufacturers and dealers wh ' have wrought this transformation. an e these ideals are precisely the force
 that will be the determining factor for the future.
 For. after all, futures are shaped b men and not by machines nor by tn
 market for them. Nothing can be nor
 certain than that each dealers bushes
 TeSdTOleSS Ol ms annual turnover d his physical equipment, will chief 'e reflect his personal attitude towar It honest dealing and his willingness { L. cooperate for the improvement of tn y industry as a whole.
 I want to say most emphaticall Y that prime pleless dealer has no mor = right to adopt methods that reflet n discreditaby upon the motor car bus j. ness in his community than that sam es dealer would have to publicly and per ,r sistently malign the personal charaC IS ters of other dealers.
 m If the splendid work done durin ol the past few years in putting the sel or ing methods of the industry upon T. higher plane in the eyes of the publi ,e is to continue, then it may becon 'n necessary to adopt measures amor Us representative dealers that will make
 highly unpleasant for unscrupulol is dealers to misrepresent, by their chea e, methods. the real character of the m D. tor car business.
 at Public confidence is as big al
 vital an asset to the industry as
 whole as it is to the individual deale E. and any dealer who clearly shows tn n- he has no regard for such confiden n- should not be permitted to profit by ". There are three things-all of whit C. have to do with common honesty-th lis will largely determine the future es this business:
 se. First, the manufacture of hone r. cars. No manufacturer has a rig IT. to mislead the public or to force t |