The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1919-02-10
Most Satisfactory Way Is to
Write to Friends and Rela-
tives Seeking Trade.
PROPER BUSINESS METHODS
Newspaper Advertising, Circulars and
Bulletin Boards Helpful TO Farmer
in Securing Purchasers--Sta-
tionery Helps.

For producers who wish to market
by parcel post the most satisfactory
way of finding customers is to write
to friends. relatives or acquaintance
in cities, seeking their trade. Pur-
chasers, on the other hand, often can
locate reliable producers by correspond
ence with friends, relatives or ac-
quaintances in the country. More than
20 per cent OF the produce being mar
keted by parcel post in n number of
cities in which Investigations have
been made is sent by persons who OBJ
| tanned their customers through friends,
relatives or acquaintances. according
to specialists of the bureau of mar
kets, United States department Of ag-
riculture.e
This method of establishing husi-
ness relationship is especially recon-
mended for the general farmer who
has limited amount of produce.
Those who wish to market great deal
of produce by parcel post may find it
necessary to obtain customers by per-
sonally soliciting strangers or through
advertising in newspapers and by 9TH
er means.
Information received from persons
who have advertised farm produce for
sale indicates that usually advertising
is not profitable for the general farm
er, but often gives satisfactory results
} 10 the producer who specializes in some
product that can be shipped through
out the year. Advertisements should
be short and should give u description
of the goods. with the prices, and the
name and address of the person ad-
vertising. In some cities the Sunday
edition of n newspaper gives better re-
suits than the daily edition. The per.
son who adyertises must offer prod
uct that is wanted by the persons who
read the paper at the time the prod.
uct is advertised. in the places where
the paper has circulation In other
tise, when to advertise, and where tC
advertise.
Must Use Circulars Carefully.
Form letters, circulars or cards SEM
q ~ IL NfiCNttd ISL VI pei navy UGH
suggested often as means of obtaining
customers for produce by parcel post
The cost Of obtaining customers by
circularizing is often great, and unles.
the names OF persons to whom the cir
culars are sent are selected very care
n fully this method of obtaining Gus
toners cannot be especially recon-
/; mended.
Customers may be obtained by max
Y ing a personal canvass in a selecte,
neighborhood in n city. The neighbor
hood should be one which is not sup
piled with a great many markets o
green grocery stores in order that th
competition may not be as keen as i
7 would be in a neighborhood that ha
\ excellent marketing facilities. A ST
q burban district of homes with good il
e comes offers good field in which I
t solicit trade. In many such district
/ the delivery service of the groceries
&c not as. satisfactory as in the city.
If a producers farm is on or nea
q a much-traveled road an attractiv
= farm bulletin board placed conspicl
)
y ously near the road is a help to bot
= producer and consumer in maxim
business contact. Many city dwellel
now travel far out into the country b
automobile, and this fact can be turne
at TO account in securing customers /
no using a bulletin board. This metho
will be. especially useful on clean. wei
, kept farms. The statements ON Il
y board should give the articles for sal
together with their prices, delivered
the purchasers door by parcel pos
! md the main items should be in lette
/ ing large enough TO be read quickly.
II Stationery Help.
IF a farmer expects to develop
/ business of selling produce to stran
| ers he will find it advisable TO ha