The Semi-weekly leader. (Brookhaven, Miss.) 1905-1941, 1919-05-21
LECTURER GUEST AT
LUNCHEON TUESDAY
Board of Trade HOnars Chau'
tauqua Lecturer and Chi
cago Business Man.

At 1890 on yesterday under the
ausniees of the Rrookhayen Board OF
Trade luncheon %ta given az the
Inez Hotel in honor of Mr.. o. E. Be
hymer, prominent business man OF
Chicago, of the Sheldon School OF
Salesmanship, editor of the Business
Philosopher, and lecturer of the
Redpath Chautauqua. The following
citizens were on the roll of hosts: M.
J. Hale, Troy McGehee, s. P. Bloom,
ID. Cohn, j. E. Seavey, w. H. Sea-
vey, C. M. Furlow, o. H. Hartman,
Is. Abrams, j. Priebatsch, w. D. Da-
Wis, 1. Abrams, C. B. Perkins, G. S.
Butterneld, d. L. Hayes, ]. w. Nc
Grath, w. M. Turnbough, ]. M.
Wood, r. F. Aylward, F. Terzia, l..
H, Baggett, L. H. Bowen, e. McCor-
mick, Paul, M. Hobbs. Mr.. Valen-
tine, manager for the Chautauqua,
Mr.. Grant, advance agent, and Mr..
Behymer were honor guests OF the
occasion.
A sfx-course menu was delightful
ly served after which a speech on
business problems was made by Mr..
Behymer. His subject was Find
ing the Customer" A few words by
way of introduction in regard to the
motives and objects Of good business
led up to four main features toward
which the speakers remarks were
directed.
In order to find the customer Mr..
Behymer stressed good service as the
first requisite. Emphasis was laid
on pleasing the customer. The store
with clean, neat and orderly ar
rangement OF its stock, together with
clean, neat and orderly employees was
cited by the speaker as the kind OF
business house most attractive to the
customer. He added that the people
wanted to trade where there were
sixteen ounces to the pound, twelve
to the dozen, and thirty-six inches
to the yard',-no "short changing.
Quality, quantity and mode or
manner were given as three insepa-
rable demands by the customer for
good service,
The power Of imagination was
suggested as q qualification OF good
business man able to look ahead IN
the interest of the demands OF his
customers. Through this faculty he
is able to see good business, able to
Iplan and carry forward new projects.
ILLUSTRATION was made of prominent
business man who passed through a
swampy and unattractive section.
Other men saw only the cold reality
| of the situation. This man saw the
swamp lands drained, the timber
cut, the fields cultivated, happy
homes and prosperity. Toward this
end he worked and success material
lied through his vision.
Next, the speaker stated that a
pertinent knowledge of ones busi-
ness is absolutely necessary. A bus
liness man must know his costs in or
der that his prices may be made
fairly to himself and to his customs
| lers.
Lastly, Mr.. Behymer urged judic-
lious liberality on behalf Of the bus
Iiness man. He advocated the plan
lof dealing with the customer as
Though the latter was always right
land the seller wrong never COM
Ipromise. Make the customer boost
Ter for the S,lsiness by pleasing him
In closing, the element OF cooper
alton on the part OF both the seller
land the buyer was stressed. An op-
lportunity for discussion Of Lin
Icoin county's business problems was
lgiven those present. several taking
advantage Of 1t. Mr.. Behymer advis-
lea the concentration Of Lincoln
county's and BrOokhaven's efforts
upon one object and the making hel
known for the one best thing
lThe speaker said, "TFy % spread