Great Falls daily tribune., 1919-02-02
Maxwell Man Says
Prices Must Stick
Declares Material Costs and Labor Have Advanced
to Point Where Reduction in Car Price
Is Impossible.

4 most optimistic view of business
conditions as relating to the automobile
industry is taken by George :. Danaher,
assistant sales manager for the Max
well Motor Sales company. which firm
also produces the Chalmers automobile,
and who was in Great Falls last week
comforting win his firms local
representatives. the WildS- Thurston COM
pany The Maxwell people during the
coming season expect to double their
present output of cars and to add com
plete line of motor trucks and traction
engines. 1t is their intention to have all
agents supplied with the new machines
not later than the first Of August and
with the arrival Of the date when tn"
trucks and tractors arc placed on display
their sale will be as vigorously exploited
as the product Of any other department.
"Conditinns warrant this procedure.
said Mr.. Danaher AT the present time
We like all motor concerns. are handl-
capped by the biz load of materials pur-
chased under instructions from the war
Industries board. but We are confident
] that this difficulty Will shortly be cleared
away. The government sometimes moves
slow but II il on the Square and we eX-
pect to tie relieved of the big burden we
are now carrying in the not distant fu-
turc But in spite Of this fact. we are
in position to ~ ahead with the big ideas
we have for expansion. We Will double
our output next summer and tn" new
lines If trucks and tractors W are add
ing viii take Us into more diversified
field.
Finds Conditions Good.
"Withu a few days after tho armistre
was signed onr factory began 4" receive
distress signals from I'LL over the roun-
try. Everywhere dealers began to in-
quire as to when their depleted stocks
could be rpplrniShrd and | suppose that
over 1000 agents of the Maxwell and
Chalmers lines called at the factory,
backed H. into a corner and demanded to
be informed a. To when We could snip
them a carload Or more ot machines.
This proved To Ill., that conditions were
good the country over, and if further
proof was required ! have obtained ii on
my present trim | find 4 hig demand fer
our line ana W. confidently expect to fill
it, Last summer. long before the end NJ
The war Was in sight Ma tied up $1,000
600 in materials an Il means M being
sure that We could Keen oGr agents sHp-
piled with machines. provided tho gov
crnmont din not need oHr factories for
the manufacture of WAT Supplies.
Much Tied Up il War Material
'.For 30 DAYS prior to tlp signing nf
war work and during that period II looked
AS If our dealers would have to wait fnr
us to work np thc material Wc had ob-
tanned. but the end finally game ana noW
We find ourselves Situated to go ahead
with our own business. That blk supIiy
Of material was purchased for no other
purpose than to protect our dealers. hut
it has turned out to have been gnoa
stroke. considered from thc present out-
look. and places us HI position to and our
voices m thc song rf optimism that is
being sung the country oyer
lit " difficult far those nat in conflict
with the automobile business to realize
the effect which MAI had on the indH~-
try. AT the present time, automobile
concerns ia tho State of Michigan alone
have over S4u0OO00OO tei up HI war
materials, and as Vat the government has
made no move towards releasing any III
il. Al one time thc Maxwell people had