Pine Bluff daily graphic., 1919-10-17
PROPOSES FUND FOR ADVERTISING
 CITY TO WORLD
|M. E.. Holderness, St. Louis Banker, Speaks at Annual
 Chamber Dinner.
WOITLD LEVY TAX IF
 NEEDED FOR CAMPAIGN
w. w. Taylor e-Nominated-Te New Industries Involving S400,- OOO Added in Year, Sec
 retary Reports.

taxation or some other nnethod fund
 to advertise the city Jo the world,
 and that an expert publicity man should be employed to direct the pub
 licity were two recommendations made by Marvin E. Holderness of St. Louis at the annual meeting of the
 Pine Bluff Chamber of Commerce
 last night. MT. Holderness' quiet
 voicing of a seeming deep convic- tion that Pine Bluff could profitaply invest thousands of dollars each year
 in advertising the city "jolted" some of the less alert and progressive
 members of the chamber, but when
 he had elaborated on the plan. had
 shown how the advertising should be done, how benefits would accrue, and told what other cities are doing by the same methods, even the more conservative appeared convinced, ap- plauded vigorously, and later declar. ed the St. Louis mans recommenda. tions were the most constructive they had heard at a Chamber of Commer e
 meeting.
 Selling City,, was the subject
 assigned MT. Holderness, who is vice
 president of the First National bank of St. Louis, one of the 10 largest banks G the United States, and in
 charge of the publicity work for that institution. In addition, he is secre- tary of the financial section of the Associated Advertising clubs of the World, made up of representative of banking and bond houses, and broth CT of H. I. Holderness and James Holderness of this city. It may sur prise some folks to know that this section had the largest attendance of any at the recent convention i'll New Orleans of the Associated Ad. clubs, demonstrating that the most conser- vative business men have come to appreciate fully the value of advertis- ing. in developing business.
 Mr. Holderness declared that Pine Bluff is natural seller" using a term of ad men in defining an arti 'te which the public will readily buy and that Pine Bluff "could be made the largest city in the state at a >,minal investment in publicity" He enumerated advantages to be em- phasized in the advertising, and the necessity of the people getting togeth. CT behind the Chamber of Commerce to "put the municipal selling cam- paign over in a big way"
 Taylor Re-NOminated.
 Amarillo, Texas, has levied tax of l-lO of l per cent, and is conducting
 municipal adver, ising campaign, said MT. Holderness, who pointed out what St. Louis has accomplished in live years bv united effort and ad. vertising. "St. Louis will have a population in 1920 greater by 300.- OOO than it had in 1919, and the busi- ness this year will exceed by 200 mil Ions that of last year, as result of the campaign" declared MT. Holder ness.
 Attorney N. J. Can't expressed the appreciation of the assemblage of MT. iH1olderness' address in speaking On the subject, "What We Think of Him .Holderness)" at the same time voic- ing the hope that the campaign sug- gested by the former Pine Bluffian would be undertaken and prove so successful that it would make here an opportunity that would "bring him pack to us for all time."
 " w. Taylor, president of the c. gi C., was nominated for reelection.
 ;. +. Mcintyre was nominated for
 president, but asked that his name pc withdrawn. To fill nine vacancies
 on the board of trustees, 13 were
 nominated. The balloting will take
 place today, the polls opening in the
 assembly hall at 9 o'clock a. m.. and
 s'oslng at o'clock. Those nominated
 lor trustee are H. c. Couch, H. C.
 n' rnpx' II. w. Moore. B. c. Fowles. J. F.
 MMclntyre. John w. Reap, John Bloom
 M. Danaher. J. Harvey Means, Louis
 rroug, Ben B. Veil, A. l.. Edmondson
 ana Henry Reynolds.
 Ten new industries, involving in
 rne:stment of $41O,OOO, were brought to
 me Bluff in the past year by the C. ol C., according to the report of the tssecretary, B. B. Bloom. The work of
 sne organization, and the comprehen.
 t;ve report came in for commenda'
 .lon by several of the speakers of the
 svenlng. The report is printed in
 another section of The Graphic this
 morning, and will be issued in book
 M 1ss form. This was suggested by
 mr. Holderness, who said "every man
 moman and child in the city should
 ieao that record of achievement"
 M Other Speakers.
 MT mr Iaylor, who presided as toast
 raster, rn, did not submit formal re
 rwr., explaining that Secretary Bloom
 ~o1ered T the work of the year thoroly
 mere were just six of the 150 seats
 ss. acant, the attendance being the larg'
 nss rss or any annual meeting. The sup
 s was served in the Y. w. C. A
 !sterla by ladies of the Y. w. c. A.
 -nu ieft nothing to be desired. The