The Birmingham age-herald., 1919-08-24
PATERSON PRICES
 WILL BE ADVANCED
Additional Equipment Will Make the Standard
 Models Complete

From the general offices of the Ap- person Brothers Automobile company in Kokomo, Ind, comes the announce ment that this pioneer company has also been forced to advance it's prices on the standard models.
 The Apperson Anniversary, which is built in the seven-passenger touring and the four-passenger Tourster will remain at the same price, which is s4O0o The new standard S-20 seven-passenger and the fou%passenger Sportster in the same model, will list at 2950s.
 In announcing this price the company informs the dealers that the cars will carry some additional equipment which heretofore has never been furnished.
 The enclosed models on the standard chassis will list at $4000 in all types, , namely: Seven-passenger Sedan, six passenger Sedan, our-passenger, two door Coupe; three-passenger, two-dOor Coupe, and the four-passenger, four-door Sedanette. The anniversary enclosed jobs will list at $500.
 These prices became effective on Au- gust Is and apply on all cars shipped after that date.
 In speaking of the reason for this ad- vance on the part of the Apperson com pany, T. E. Jarrard, vice president for the Apperson Brothers, had the follow ing to say:
 Upward instead of downward.
 That has been the trend of costs since the armistice was signed. We figured naturally that with the return of peace, prices would inevitably be forced downward. But we were wrong. Instead of going down they have been constantly on the upward trend and it does not now look as though the end had yet been reached.
 s"Figuring upon reduction in all costs of labor and material alike-we an- nounced the new Apperson for 1920 at a very low figure. Then, even though we saw our ernor sometime back we de- cided to go ahead as long as we could. But now the end of the trail has been reached.
 "We are now forced to advance the price on all standard models.
 Have you given any serious thought to the changed conditions which are causing the upward trend in the price of all commodities? If not, briefly review the situation with us.
 During the war attention was on out put to meet war demands High wages were paid in the effort to attract and hold labor. Little or no effort was made to combat rising costs. So came the in cvitable result-higher prices. With the coming of peace and return of competi- tion it was thought at first that prices generally would recede. Recent happen ings, however, negative this opinion The stock market, for instance, after a breathing spell, seems to be pluming it. self for another flight.
 Perhaps what has been termed the vicious circle of high prices is partly due to an imitation of the basic elements of credit. This has been caused both by our immense emmisions of government securities, by recent issues of stocks and bonds of new enterprises, and by the enormous trade balances of the past four years, partially settled for by the greatest gold import in all history. But then TO matter what has caused it-the fact remains that we are face to face with an era of prices as high, if not higher than any we had during the world war.
 "Fortunately, everyone and everything is prosperous. In the farming regions, where is one-third of the country's pop ulation, there is big wheat yield, and high, if not record prices are being paid for corn, hogs, cotton and other products. This opens big field of demand. Back ing this up is a great industrial activ- ity and a very large export trade with 1ood prospect of it's further extension through liftig of th~ war embargoes. With more ships every day to carry cur goods and with American products being sought in foreign lands as never before, it will be hard to set limit to where American business can march abroad.
 ''So seemingly the very conditions which are forcing the present advance i'll prices on the part of very nearly all motor car manufacturers will make the market receptive so that the goods will move without any more resistance at the higher prices than they meet at the present list"