The Bridgeport times and evening farmer., 1919-03-07
NEW STORE HAS ITS OPENING
Rockwell and Forester Now Settled in Their Attrac-
 tive New Home.

Tomorrow marks the opening of the splendid new store of Rockwell and Forester at 113S Main street. Af- ter five and a half years of success full merchandising this progressive firm outgrew the quarters in which 1t started in thii city. It has pursued Q consistent policy from the outset of its establishment here and that this policy has been justified is am ply proven by the success that has been attained.
 The new store has been most care fully arranged with the view of the convenience of the shopper. A mum Der of new departments have been added which will be carried on in accordance with the system that has done so well in the past. Special at tention has been paid to the lighting and ventilation and it will be one of 1 the 1ightest and airiest in this city. French gray has been selected for the 1 color scheme and this is carried out all over the store with the exception i of the dress, suit and cloak depart ! ment on the second floor.
 l On the first floor are to be found 1 the small wares such as veiIings, i gloves, hosiery, underwear, corsets, waists, lingerie both silk and cotton, petucoats and shoes. Ilcrre Over | baugh, an experienced shoe man who 1 has been in this city for a, number of years is to have charge of this de- partment. There are to be special offerings in each department.
 Upstairs there ist fully four times | the floor space that there is on the first and the departments here have | been greatly ampIified. At the front will be found most complete milli- nery department which is to be in charge of MT. Biers formereIy of New l Haven. He is an experienced man and under his careful administration the women of this city will be enabled to obtain the latest and best modes in headgear.
 A section on which much care and thought have been expended Is that Of the infants wear. This is to be in charge of Mrs. Rowland, and in com ! pany with Mrs Rockwell. she haz been selecting the lines of wearabIes for youngsters for the past two months. These will be shown in q little section by themselves in hand some cases and racks. 4 special fea- ture will be Billy" All the children gre bound to be interested in Billy He is an attractive little chap and W i'll be attired each day in some new
 
 folk.
 In connection with the suit and coat department are four large air! fitting rooms which are so situated that they will not necessitate the us, of artificial light except for a yer! small period each day. There Is {
 misses department with apparel of al kinds, for girls from 6 to 16. TheI there is a very complete line of Xxi monas and negligees. The dresses o every kind, morning, afternoon, stree and evening are displayed in hand some cases Separate skirts. coat and furs are in this departnen anC all are of the same sterling qua1it. and style that has given this f1rn such prestige. Women, especially tn particular shoppers, will find in tht new store just the place for what l ever they need in any Nine Of wearing apparel.
 A fine suite of offices Is on tn second floor, large well lltghtec workroom on the third. and the tol floor is used for stors room