The daily star-mirror. (Moscow, Idaho) 1911-1939, 1919-12-23
MEMBER OF ASSOCIATED PRESS
WORK FOR THE AID. CLUB

WORK FOR THE AID. CLUB
The organization of an ad. club ii
Moscow is certainly a move in the
right direction. Moscow has long
stood in the need of better advertis-
ing. We have been putting "our
light under a bushel" too long and
the bushel should be removed that the
light may shine forth. Moscow is
the natural trading center for a
large scope of territory IN every
direction. We have a better class of
stores and better class of merchants
than any town the size of Moscow
in the northwest. For many years
Moscow stores drew trade from other
towns and country districts from ~
to 100 miles away. But the town has
not been doing the advertising 1t
should during the past year and this
trade is likely to be lost to Moscow.
We have one merchant who has
been a persistent and consistent adj
vertising these sales and inviting
and secured trade from large area.
He is J. F. Stewart, of the Fashion
Shop. An index into the results of
Mr.. Stewards efforts is his annual
Thanksgiving sale. He gives turkey
with each purchase of $25 or more.
He spends hundreds of dollars in adj
vertising these sales and invinting
people to come from other towns to
trade here during this sale. Did they
come? The records show they did
Last year Mr. Stewart sent by ex-
press and parcels post to out of
town customers who had bought at
least $25 worth of goods at the
Fashion Shop, la turkeys. This
meant that ia persons living outside
of Moscow, had bought more than
$25 worth of goods at this popular
store during the Thanksgiving sale.
This year Mr.. Stewart sent ZIG
turkeys by parcels post and express
to out of town customers, an increase |
of close to 100 per cent. In other
words ZIG residents of other towns |
than Moscow, bought at least $25
worth each of goods from this store.
Stop and think what it means to
bring ZIG persons from other towns
as far away as Spokane, on the north,
La Crosse, on the west, Grangeville,
oct IN
to trade in Moscow. Yet that has
been done by one man, working alone.
Mr.. Stewart and the Fashion Shop
are not the only beneficiaries of this
One merchant in Mos
COW told the writer that his store
sold Is mems suits in a single day
to customers who came from outside
points with their wives or daughters,
who had come to attend the Fashion I
Shop sale This is only one days
sales of one store. Mr.. Stewart
did not get more than one
shird of the money spent in Moscow
~ these out-of-t town customers who
lad been drawn here by Mr.. Stewards
advertising. The other stores that {
lad not helped in the advertising got
vice as much benefit as this one
tore got,
No one will claim that it is fair
or one firm or one store to do all :,
# the advertising to draw outside =
rade to Moscow. There should be h
team work" and that is just what II
be ad. club means All of the d
1erchants will unite in an advertising n
Rmpaign and "tell the. world" that t.
doscow is the best trading point Il
, the northwest, and prove it when
ne customers come here from out :,
de towns :,
Mr.. Stewart is planning an adj fl
ertising campaign for big sale in tc
1t will be larger than his Ie
thanksgiving sale. This will be a -
BOD opportunity for other merchants ~
join and send a general invitation az
the people of the Inland Empire es
come to Moscow on this occasion In
ID try trading here. A little team m
ork will bring the desired results to
d the ad. club will attend to the IN
am work. 81
3 yo
TAKING THE DESERT BLOOM. al
In 1904 stretch of land along the - -
AXE river in southern Idaho had ~