The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-12-27
PENsAcoLA.s GOOD YEAR.

Nothing could GO farther to show the advance
ment which has been made in Florida during the
past few years, than the tremendous amount Of
publicity which has been accorded this state. in
national magazines and newspapers. The national
organ of the sugar industry. Sugar; the Louis
lana Planter, the Manufacturers Record. the lead
ing industrial paper in the United States. and many
other publications. have devoted much space to
Florida and it's saccharine possibilities.
The Live Stock industry OF Florida. which has
been growing in a wonderful way, has received
much comment in the Country Gentleman Leslie's
Weekly; the Breeders Gazette. and other publi-
cations. and much space has been devoted to live
stock opportunities of this state since Florida
ried off grand championship at the international
Live Stock Show in Chicago
The phosphate industry has been written up,
time and again. by The Country Gentleman; Modern
Farming OF Louisiana; The Southern Cultivator of
Atlanta; Southern Farming of Richmond; and other
prominent farm journals
The Times-Union from which these facts are
culled, makes the following editorial comment on
the splendid national advertising that this state is
receiving:
Florida leads the world in the development of the
mining Of phosphate, that industry running well
into the millions in this state and the products
spreading out to all parts of the world to enrich
the lands and increase production.
Citrus fruits naval stores. garden products and
tourists nave been dealt With in no mean measure
by many publications and it is easily understood
why Florida is becoming the center of attraction TO
investors and why the lands are being bought up so
rapidly and placed under development at large ex-
pense by the capitalists of other sections. Many
of them are familiar with the trend of California and
they remember when lands in that state could be
bought for something like the low prices that now
prevail in Florida and they are also familiar with
the fact that lands that available for culti-
walton be secured in California now except at
enormous price.
California was advertised extensively first by the
California Development League and later by its
subsidiary organizations such California Fruit
Exchange: the California Raisn Growers Association
the walnut growers and other organizations. which
have been carrying full pages in coors the lead
ing magazines this year at cost of from $4,000 to
$4,000 a week. OF course, all of this advertising
has had the cumulative effect of settling up Cali
fornia rapidly and making its lands very much
more valuable than they quarter of CEN
tury ago.
Florida has done little advertising on it's own ac-
count. No concerted plan has been carried out
to any extent but considerable advertising has been
done by cities. communities and civic organizations
in addition to what has been done by the transpor
tation companies and the Florida Citrus Exchange.
The organization that is in process of forma-
ton and which will likely be known as the Florida
Development Association. is aimed to shoot state
wide campaign at the entire country. through the
national magazines and it will also back up the
Florida Citrus Association the Florida Pecan Grow
ers' Association and other lines that have done
advertising and should do if the results are
to be obtained. Publicity is the moving power of
the world and it be made ten times more effec-
tive if backed up with thorough cooperation unfit
cation of effort and concentration of brain. Let us
all get together behind this statewide organ
: tn
strong.