El Paso herald. (El Paso, Tex.) 1901-1931, 1919-08-23


We inherited from the previous ad-
! ministration approximately 5000 beau
tiful booklets valued at IS cents each
and some 10000 handsome leaflets
valued at 10 cents each. which have
( answered admirably the need for
I sending out booklets in response TO
I hundreds OF Inquiries as to FL Paso.
/ This has saved the need OF issuing a
D booklet and has given rs an opportu-
nifty to develop our bulletin system.
Bulletins Once q Week.
The bulletin system Is a department
tai matter. Each department has its
own bulletin. issued usually once a
week, and sent 10 every business man
OF FL Paso who might be affected BY
4 the subject matter. We are now ss-
suing a weekly manufacturing bdile-
tan q sobbers tUlietin. traffic bull
letin and q civic bulletin Matters OF
utXaticn and LEGISLATION and CONNER
cia. arbitration are covered by service
BULLETINS. while the agricultural de-
some magazine. under the direction Of
the f I'm bureau.
A. a direct service 70 the manu-
facturers and the jobbers. beginning
with June. a special trade bulletin is
isTued- This bullctin began with he
annC uncement II the plan for rebate
% lares-and over half OF the 20
pages were devoted TO a classified d.
recsory o. FL Pasc business and man
ufaciurtng firms. both in English anl
Spanish. The original bulletin was
mailed out to approximately 1900
merchants IN west Texas. New Mexico
and Arizona and the states Of Sonora
and Sinoloa. None were mailed into
Chihuahua because Of lack Of trans
portation service.
The result OF the Issuance Of the
first classified trade directory bulle-
TIN was the decision TO reprint the
trade directory separate from the bull
letin- and to use it not only as a ref
erence for the merchants OF the terri
tory, but also as reference in reply
ing to the many letters which come
TO Us each week asking for the names
Of dealers or manufacturers in this
line or that line Of business.
Hereafter the trade bulletin viii
carry not only interesting trade in
formation of FL Paso. but each, issue
VIII have a set Of illustrated stories
OF various Wholesale and manufactur-
ing industries; and by word AID by
picture we hope TO bring the man out
side closer with the man inside Of the
walls.
Rebate Of Fares.
Much energy and enthusiasm was
given 10 the proposed trade trip into
western Mexico during Nay OF this
year. but because Of uncertain condi-
tons in the southern republic and the
hazards involved, the trip was aban-
As a follow up trade developer. the
Jobbers' department worked out a
schedule for the rebate OF fares. which |
became effective June l. The refund
OF fares is based on the following
First-To all merchants residing
within a radius Of 800 miles OF FL
Paso, whose purchases amount TO
5 1900 or more, railroad fare both ways
viii be refunded.
Second-To all merchants residing
within n radius OF 900 miles Of FL
Paso, whose purchases amount 70
$3.50. one way fare viii be refunded.
Third-'T0 to all merchants residing
beyond a radius OF 500 miles OF Fl
faso, whose purchases amount to
$500 or more, railroad fare both ways
viii be refunded.
Fourth-T0 all merchants residing
beyond a radius Of 300 miles Of IN
Paso. whose purchases amount 70
$3.50, railroad fare one way wiz be
refunded.
Forty jobbing houses and manufac-
turing men agreed TO this refund OF
fares. II is hoped that the rebate
plan viii become an active trade get
ter now that fall trading has begun.
The plan provides that the out Of
town merchant takes his rebate slips
to the chamber OF commerce where
he Is refunded his fare. Later the
jobber repays the chamber Of COM
merce such moneys as are expended
on his customers. The purpose OF
making settlement at the chamber Of
commerce is to give the out OF town
merchant an opportunity to bunch his
rebate slips from the various firms
from whom he has bought. and raise
his total purchases to the point where
they viii admit OF the refund OF the
round trip fare.
A Multitude NJ demands.
While there is a dirscr. service con-
stantly In c-eration through the varf-
Gus departments Of the chamber OF
commerce, there 10 also an indirect
service OF which the public knows
very little There are days in which
so many varied conferences are held
that the general work OF the chamber
OF commerce is held Up. and when I
say this, Of course. mean that cor
respondence and routine matters very
frequently have TO give way to per-
sonal interviews.
No one who Is not actually on the
ground can fully realize what a steady
stream Of people IS pouring into the
chamber Of commerce from s o'clock
in the morning until o'clock In the
evening, desiring information upon
the southwest Men who contemplate
opening new businesses wish to be
thoroughly posted as to the city and
the territory. Information given to
these visitors varies according 10
their needs.
A general brief on the city and the
southwest has been prepared to meet
most Of these needs. but IL is neces-
sary to change this brief from time
70 time TO meet changing conditions.
FnfH lnrs- NIB nn4aHH e.