The Press., 1919-03-06
FORBES & WALLACE
 Celebrate 45th Anniversary This Week.

The public-at-large will be genu inely interested in the great annual celebration this week of the Forbes & Wallace store in Springfield, for the store has planned as usual to mark the Anniversary by store wide sale which is planned on an extensive scale to meet the needs of the entire shopping public. It is one great sale from basement to the eighth floor, including every de- partment in the entire store, ano every department contributing the best bargains that months of planning
 and buying could possibly provide. Nothing could mean more in a sale at this time than the fact that this IS sale of tremendous stocks of new merchandise-and new merchandise only. This means that it will include the new Spring coats and capes, Spring Millinery, Spring Footwear and so on through every department This condition of new stocks to choose from is most unusual and has proven to be wonderfully important in the success of the Forbes & Wallace Anni- versary.
 And aside from the great stocks and absolutely new merchandise the man. agement points out that every piece of merchandise-every special lot IS ex- ploited as an unmatchable value-and special prices of such unusual import ance on new merchandise surely should urge every careful and con- siderate buyer to make this the op- portunity for his or her spring buying The attractions and conveniences of this splendid metropolitan store are freely given over to the enjoyment of all patrons. The store, for ln- stance, provides free checking ser vice for baggage, parcels, wraps, etc,
 which is located on the main floor. Information regarding the store, the city, trolley and train schedules as we'll as a U. s. Government Postal Station and Telegraph Station are to be found on the Main Floor 1nforma- ticn Desk. The rest room on the third floor contains the private art collec- tions of A. B. Wallace, ST, which is rare treat and most unexpected pleasure to happen upon in busy de- partment store. Inviting cushioned chairs, reading tables, literature, writing desks and telephone booths furnish every attraction for the stores visitors, and this is always a pleasant place to rest and meet ones friends.
 The very fine Observatory Res taurants have become famous all through New England-in fact, it is the finest eating place of its kind all through New England.
 These restaurants have a most ideal location-the entire eighth floor of the store-atop the building and with a complete birds-eye view of Spring field in every direction. The river view is particularly beautiful with the snowy Berkshires in the distance and the western sky at sunset time as viewed from the restaurant never fails to draw it's coterie of ardent ad- mirers
 The self-serye. grill and cafe Sis a popular luncheon place with down. town business men. The Observatory Restaurant furnishes splendid table d'hote and ala carte service and par ticularly pleasing menus in the after noon during the tea hour. The fa- nous self-serye restaurant reaches the height of attractiveness, cleanli- ness and modern appointments and hundreds of patrons day who thoroughly enjoy such a pleasant place to eat such splendid food at very popular prices. Ad- joining the self-serve restaurant is a spacious and attractive lounge and waiting room which has a most en- joyable outlook over the Connecticut River.
 Last week the Forbes & Wallace store opened their great new fifth floor salesroom devoted to kindred lines of home furnishings, and open ing with complete new stocks of rugs and floor coverings of all kinds, re- trunks, baby carriages, wall papers, sewing machines and toys and games. All departments have daylight lighting which is most for selecting such things as rugs and wall papers where is an important factor.
 Another feature completed during .he year is the splendid cold storage plant for furs, which is the finest and largest private cold storage plant any where in this section of New England. The storage vault is entirely of con- crete, top, floor and walls, with an lmonia system of refrigeration which keeps the temperature at point be- ow freezing the year round making t absolutely impossible for any in sect life to exist, and from it's con- ;truction it is also damp proof, dust proof and fireproof.-Ady.
 HOLLAND
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