The sun., 1919-07-28
AMERICAN FILMS CHARM
THE LATIN AMERICANS
Better Understanding Of Yankee Ideals Comes to PEG
pies of South Through Wholesome
Moving Pictures.

close to ours. The newspapers in the
capitals Of South America are changing
their styles to conform with the styles
Of the newspapers In the United States.
And In addition to subscribing TO Ameri-
can press association services they are
sending to New York their own corre-
spondents. 80 that they may obtain spe-
cial views on our developments and our
problems from their trained writer's. who
see with the viewpoint Of the Chilean
or the Argentine or the Brazilian.
Building Up News Service.
To-day practically every newspaper Of
any consequence in South America has
it's special correspondent in New York.
The latest addition to these ranks y
Senior Ernesto Montenegro. a noted Chill
can journalist, who comes as represen-
tative of Ell Mercurto group OF news
papers in Chile. This group represents
the most powerful organization Of pub
locations in Chile and one which for two
generations has been most friendly TO
the United States. During our particle
patton in the war 81 Mercurio opened its
pages to every communication which the
United States cared to make and carried
day by day n complete resume OF our
activities. accompanying them by lauda-
tory editorials.
Ell Mercurio employs an American edi-
tor for its group Of newspapers, and he
is at present going from newspaper to
newspaper teaching the Chilean edi-
tors the mysteries of American '1ayouts"
and two column "spreadI heads. La
Nacion in Buenos Ayres has just
changed its makeup to conform with the
American style, and La Rdson, the larg-
est evening newspaper In Buenos Ayres,
has long been made up after the style
in vogue here.
But news services and special CORE
spondents rotating between the conti-
nents marks but a part OF the campaign
of understanding that Is going on with
increased good will every day. Ameri-
can publications of general interest, OF
fiction and fashion and for women. are
being printed in Portuguese and Spanish
and are being circulated widely through
out the continent. From the newsstand
where La We Pdrtsiennc used to be the
leading foreign publication. now one sees
the big brightly colored covers or
familiar looking publications. typically
United States, despite their Latin Ian
guage disguise. These are selling in great
quantity, and are finding their way into
the homes Of the people whose influence
moulds the opinions of the continent
As important as these magazines OF
entertainment and of fashion are
the trade and technical periodicals
being published in Spanish and
Portuguese are equally worthy Of
attention. There are publications on
engineering, construction, automobiles,
moving pictures, medicine and other arts
and sciences going by the hundreds OF
thousands to South America monthly all
of them swelling the roll of education and
understanding. some by information In
their text pages, others by the advertis-
ing Of our products that we want 10 sell
In the world markets.
Good VIII Develops.
All of these mediums have developed
a tremendous fund Of good will In South
America toward the United States. They
have helped tear down the veil Of mis-
understanding and distrust which for
merly hid the real North America from
them. There 10 still some fear OF our
imperialism and the insistence of the
Congress on the full powers Of the
Monroe Doctrine. despite League OF
Nations, is calling forth sharp COM
ment But. on the whole. our rela-
lions with South America to-day are
on stable basis Of increasing friend
ship.
In fact. our strides have been 30
great, both commercially ana diplo-
matically, during the past I'VE years,
that other nations are using every ef-
fort to regain their former standing
and overcome our sudden lead. The
mannuvres which they are making are
interesting and significant, and they
point unerringly to the fact that in
this new era It is public sentiment
not secret decisions Of diplomats and
temporary heads of governments-thst
is going to determine the relations OF
any country with South America For
our allies and our recent enemies are
emberking on a campaign of publicity
in South America; rather 1t should be
said they are increasing the intensity OF
their campaigns, and they are seeking
public favor through all the mediums
known to the expert publicity man.
But that Is a story to be written at
| some future date.