The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-09-25
|ADMEN PLAN TO
|RAISESTANDARD
OF ADVERTISING.
Pan-American Union Director
John Barrett Emphasizes I'm
portance of Exchange of
Views With Latin America.

New Orleans, Sept. .24.-Truth and
honesty in advertising and elimin-
ination of undesirable methods in
business promotion, was the theme
of the general session here today of
the annual convention of the associa-
ted advertising clubs of the world.
Addresses were made by Merle Side
nor, of Indianapolis, chairman of the
national vigilance committee; w. Pr
Green, director of the vigilance COM
mittee, of Cleveland; H. J. Kenny,
New York, secretary of the commit
tee, and Richard H. Lee, New York,
special counsel for the committee.
Cheers followed the reading to the
convention by VIM. darcy, of ST.
Louis. of a telegram from President
Wilson expressing his appreciation of
the advertising clubs endorsement of
the peace treaty and League of
Nations
Several hundred delegates attend
ed the Pan-American conference over
which John Barrett. director of the
Pan-American Union, presided. He
declared publishers, editors and ad-
vertisin gdirectors of newspapers and
other publications in North and South
America can do more than any other
group of men in the Americas to
bring about an ideal understanding
and corporation between the repub-
lie of the western hemisphere. He ad-
vocated fullest exchange Of news be-
tween the countries of North and
South America and urged the news
papers Of the United States to "set
the pace in printing comprehensive
news from Latin America"
Editors. publishers and advertising
experts from Latin-American eoun-
tries were present at the conference.
E. T. Meredith, of Des Moines, Ia,
was mentioned today as a candidate
for the presidency of the associated
advertising clubs. Friends of A. G..
Newmeyer, of New Orleans, continued
their efforts today in furtherance of
their presidential campaign for him.
"We must advertise United
States in Mexico, and Mexico must be
advertised in the United States in
order to create a perfect understand
ing between the two countries. Remove
causes of strife and put things as
they should be-" said Felix F. Pala-
vicini, publisher of Ell Universal of
today through his secretary, GuilIerno
Bariques.
Advertising is no longer regarded by
business men as a necessary evil, but
rather is looked upon as essential
to large growth and permanent sue
cess, according to Merle Sidener, of
Indianapolis, chairman of the national
vigilance committee of the associa-
ted advertising clubs, who addressed
the convention at the morning session
today. advertising" he said, "is ed
ucation in all lines of activity"
Richard H. Lee, of New York, de-
clared there would be no advertising
unless there was truthful advertising
THE value of advertising space in
any medium" said the speaker, "llses
or falls in accordance with the belief
on the part of its readers in the ad-
vertisements it publishes"
Mr.. Lee is special counsel for the
associated advertising clubs.
III. J. Kenner, of New York, secre-
tary of the vigilance committee, re-
viewed the work of the committee dur
ing the past year and explained the
methods used to protect readers from
unscrupulous advertisers.