Perth Amboy evening news., 1919-04-15

STRICTLY BUSINESS
1t does not require a patriot to buy the new victory LAD
erty Loan notes which are about to be offered by the government
With the terms of the loan now before the people the attractiveness OF
the notes is most apparent. Common business sense would dictate oe
purchase of such notes to the limit of ones abiity-and then some.
In the first place, there is the rate of interest, which is one of the
first things to be considered from the strictly business point of view
These notes pay 44 per cent. This in itself is as much as many securi-
ties of much less reliability bring But in addition to the rate these
notes are exempt from state and local taxes, except estate and inherit
inc taxes, and from normal federal income tax. When this tax ex
smpion feature is added tothc interest rate the business man under
stands that these notes are equivalent to the ordinary securities, which
are subject to all taxation, bearing interest at over 5 per cent
When it is realized that these notes have the backing of the United
States government whereas other securities are backed merely by indi
vidual corporations, the keen business mind will readily see the superb
ority of the new Victory loan notes.
Then, these new Victory notes are for a short term. They viii be
redeemed by the United States treasury at full value in four years,
or they may be redeemed at the option of the treasury at the end of
shree years. Thus a business man does not tic up his money for a
long period of from fifteen to twenty years. lie gets it all back with
interest at the expiration of four years at the longest, possibly at the
end of three years.
These are perilous times. One hardly knows what is likely to hap
pen from one day to the next. The world is being made over A new
order of things is being established. 1t will take three o four years
for affairs to be Strengthened out.
During these three or four years of readiustment what could be
wiser than to put what little money one might have into the hands OF
Uncle Sam and let him pay what is equivalent to over 5 per cent. inter-
est ON it L-sading it all back to you when things n running smoothly
AGAIN. Can anyone think of a more attractive investment during such
times as thesef
Still looking at the proposition from a cold blooded business point
of view, let us conside another phase of the situation. This entire loan
is going to be taken up. If the people do not take the notes the banks
win. But it stands to reason that if the people force the banks to take
a greater part of these notes the banks will not have the money to loan
to the individuals One of the first essentials fer keeping business go
ing It o be able to get plenty of credit at the banks. Business is run
largely o credit If business cannot get the credit at the banks to
keep going at full capacity, the individual suffers because of the slack
it means a slowing up all around and that is just what We want to
avoid.
Therefore, by placing ones money to the very limit of ones ca
pacity into the safekeepng of Uncle Sam during the next three or four
years of readjustment and receiving an equivalent to over 5 per cent
one is making it possible for the banks of the country to fulfill their
function of lending money to the business man and the manufacturer
in order that he may keep going full blast thereby furnishing work for
the millions of people dependent upon good business throughout the
nation for their individual prosperity.
But we have been considering the Victory Liberty Loan thus far
only from a strictly business point of view. 1t is reasonable and alto
gether desirable to place a much money S one can afford in the pur-
chase of these short term government notes. 1t is an investment that
pays good interest it is the safest investment in the world it puts one $
money in safe keeping until the period of readjustment is over; it will
relieve the banks and make it possible for them to lend money more
freely to business in general so al to keep the wheels going around.
What better argument does one want to induce him to buy the new
Victory Liberty Loan short term notes to the limit
But, of course, the truly patriotic American citizen will give all
this strictly business argument a secondary consideration To the loyal
American the Victory Loan is attractive because of its very name.
victoryl
What an inspiration there is in that single word. Never yet has
the stars and stripes been traned in the dust of defeat.