The Washington times., 1919-11-08
GOODRICH TIRES ARE
FULLY GUARANTEED
Imperfect Product So Rare
Company Makes Good
All Losses.

The tire guaranty-wnat IL poes
and does not dds probably one OF
the most misunderstood things in the
tire business from the standpoint of
the user and dealer, according to w.
o. Rutherford. second vice president
of the B. F. Goodrich Rubber Com
pany.
81 am glad to give a plain. frank
talk on tire guarantees" Mr.. Ruther-
ford said. TT is very welcome
thing to help clear up the nisunder-
standing about the guaranty that mis-
leads many tire users and dealers.
A better understanding of the gusr-
anty and how their rights and safety
are best secured in the sale of tire
would be a wholesome thing Tor the
whole tire business.
why does a user buy a certain
tire? Nine times out of ten because
he has been led in some way to ex-
pect a certain mileage from IT.
Therefore there can be no more
vital thing than a clear understand
ing on the part of the user concern
ing what service he has right to
expect from tire.
Does the tire guaranty alone make
this clear, either for the tire user or
the dealer? After all. what does the
tire guarantee guarantee? Where does
1t begin? Where does 1t end? Let
me point out a very interesting thing
concerning the tire guaranty.
Guarantees standard.
"As a matter of record, all the
leading tire manufacturers. our own
company the same as the rest, guar
antee tires with the identical words.
Let me quote from the standard guar
anty the following:
1--WE guarantee all pneumatic auto
mobile tires bearing our name ano
serial number to be free from imper-
lection of material and workmanship.
II will quote little further: 'Pneu-
matte automobile tires are not guar
anteed to give any definite number OF
miles.
Now this guaranty simply means
that il, in the Judgment of the manu-
facturer, usage reveals an imperfec-
ton of material or workmanship, the
manufacturer will repair or replace IL
at his option, adjusting II according
to his own judgment, and II means
nothing more.
"'But how is the adjustment of an
imperfect time nader the tire user
and dealer has every right to ask.
Where does the adjustment beginF
"It is abvious that to these oues-
tiCns the guaranty against imperfec-
tion makes no specific answer. 1t lays
down nothing to serve as a basis for
giving a tire user something that un-
Questionably is due him.
Good
rich adjustment makes a specific an
swer-an answer nobody can misuD-
derstand. 1t takes up a tire where
the guaranty stops, and leaves no
room for Misunderstanding, for con-
troversy over a service that should
have been rendered.
Imperfect Goodrich Rare
"An imperfect Goodrich tire, l wish
to tell you, is very rare. Adjustments
are so few that they are an imma-
terial thing to the B. F. Goodrich
Rubber Company. But an imperfect
tire to the individual user who NAV
get one is too material a thing for
the B. F. Goodrich Rubber Company
to ignore.
Recognizing this weakness and in
order to protect the tire user, Good
rich lays down a specificy and definite
plan of adjustment-fair to user and
dealer. and clear to everybody con-
cerned. Goodrich first insures a tire
user against an imperfect tire with
the guaranty; then specifies clearly
the amount of his insurance with the
Goodrich adjustment basis.
THAT is the only way Goodrich
knows how to safeguard the public.
II takes the risk out of the sale OF a
Goodrich tire for dealer and user
II takes the guess out OF its service.
ut is the one thing we see to give
stability to the tire business"