The sun., 1919-03-17
TRADE SUCCESS IS
AIDED BY DISCOVERY
Latin-America and United
States Getting to Know
Each Other Better.
BY A. A. PRECIADO,
Former Representative Of the Cornnitfee on
Pubic Information In ChHe.

Former Representative Of the Conmitfee on
Pubic Information IN ChIe.
Especially toritten for THE SUM-
young man said to me to-day: I'VE
get n lot OF business from the Consul OF
Ecuador" and he put forward his chest
with pride.
by the way" he added. "teIl me, is
Ecuador IN South America? I have got
a bunch It is somewhere down in that
country. but I Just can't place 1t on the
map"
This is a typical sample OF the all
around ignorance displayed by Mr. Av-
erage American regarding the geogra-
ply of Latin American countries.
And here Is another. An American
manufacturer sent one Of his represen-
tatives to Buenos Ayres to open up an
Office You had better run over TO San
tiago, Chile. every few days to see how
my branch is getting along there" he
said In his final instructions.
His Eyes Are Opened.
When the representative arrived in
Buenos Ayres to open up an Office and
then started to study the map he learned
that not only was Santiago many miles
away but that the trip over the Andean
range was an extremely difficult one.
even though a fairly good railroad cuts
through the heart OF the mountains.
In the winter It 10 difficult to make
the trip from Buenos Ayres to Santiago
in less than two and a half days. Some
times one is delayed even longer than
that. In the summer one may leave
Buenos Ayres any morning on the reg
ular schedule and arrive in Santiago the
following night, but even under the most
favorable conditions something goes
wrong occasionally and 1t is nothing I'M
usual to be forced TO take two and a
half days for the journey.
Just the other day I read an adver-
tisement in the paper calling for a man
who had a thorough knowledge OF Span
ish to act as representative for an ex-
porting firm In Brazil. The advertiser
was probably ignorant OF the fact that
in Brazil the spoken language Is Portu-
guese and that Spanish is rarely used.
4 motion picture with a Chilean set
ting was produced some time ago in
this country and shipped to Chile for
exhibition. The film was supposed to
| interpret a tragedy. but It was imme-
| dlately changed to a comedy by the
spectators when they looked upon scenes
that made the beautiful temperate coun-
| try look like a tropical Isle.
It is true that a very small part OF
Chile-a portion of the northern terri
tory where nitrate Is found-is in the
| tropical belt. Further down the coast
however, the traveller will find a climate
as mild and agreeable as in any part OF
the United States. The country around
Valparaiso and Santiago reminds one
OF California. The climate Is Identical
to the central and southern sections OF
the Pacific coast State. All kinds OF
J fruits grow in abundance. Some of the
largest vineyards in South America are
! found In Chile. Some OF the finest
grapes in the world are grown there
Chilean wines are know all over Latin
America.
Contrast OF Seasons.
Chile has Its winter and its summer
Just like we do In America. The only
difference Is that We do not enjoy the
same seasons at the same time Wher
we are having winter and snow in the
United States the Chileans are basklns
in the sun OF a deliciously mild sum.
mcr. Travellers who contemplate visit
ing South America at the present time
should carry along their winter clothes.
for The cold season will set IN soon.
| We have always suspected the Latir
American OF provincialism. The averag,
Latin American is not as provincial al
/ "a d trtta thal