The Canon City record with which is consolidated the Canon City cannon., 1919-12-25
BUY AT HOME SECTION



The first essential in the develop
ment Of any business is the possession
of n market. The manufacturer must
have a market FOR his products or he
cannot succeed. no matter how Naiu-
able those products may be or how
efficiently his plant may be operated
The wholesale merchant and the re-
tail merchant may have the choicest
stocks of goods. but they may as Wen
70 ont OF business IL they have not
market where they can dispose OF their
stocks. The farmer may produce
bumper crops. hut they will rot upon
the ground IL he cannot find market
for them. The wage earner's skill and
muscle bring him no returns unless
there is n market for his labor.
The question of markets is the big
one in every line of business and in
every community the question is a
vital one. In each community, which
must he taken to include not only all
the people who live in the town but
the farmers who live in the surround
ing country as well, there are two
sides to the market question The busi-
ness men OF the Town must have a
market for the things which they have
70 sell. Otherwise they cannot con-
tinue in business. At the same time
the farmers must have market for
the things which they raise or they
may as well go out of business
When Either Fails Both Suffer.
The merchants of the town can pro-
vide a market for the products of the
farmers and the farmers can provide
a market for the goods which the mer-
chants have to sell. As long as each
class of citizens provides market for
the other class all is well and the goose
hangs high. but when either class fails
to provide market for the other the
goose is cooked. not only for the class
which is deprived of the market but
for the other as well.
The farmer has right TO expect the
town which is his natural trading point
70 provide a market for his products.
and the town is not performing Its
proper function as the trading center
Of its community IL il does not see
that such a market is provided The
responsibility Of looking after the full
fliment of this obligation rests largely
upon the merchants of the town. The
farmer is a producer and he must dis
pose Of his products before he can be
come consumer. II is. therefore. not
only right hut necessary from busi-
ness standpoint that the merchants
should aid the farmer in turning his
products into money Otherwise the
farmer naturally viii have no money
to spend in the stores of the town.
Obligation on Farmers.
On the other hand. the merchants of
the town have right 10 expect the
farmers to provide a market for the
merchandise which they have to sell.
and the farmers are not doing their
duty TO their community If they do not
7royide such a market. In this case.
also. IL is not only right but IL is nee
essary 10 the prosperity of the farmers
that they should aid the merchants in
turning their merchandise into cash.
Otherwise il IS obvious that the mer-
chants viii have no money with which
20 huy the products Of the farmers.
This is 4 doubl,-barreied proposition
and the obligation rests equally upon
both the merchants and the farmers 10
EliAluN.Ain sit IlaEktt> WHICH SNt
tial to both classes Of citizens Any
town which would import from points
hundreds OF miles distant the farm
products which IL could buy AT home
would be pursuing very shorisighted
policy. for il would be making ii i'm
possible for the farmers in its terri
tory 10 buy the goods of its msr-
chants. As a matter Of fact no town
does this unless II is forced by unusual
conditions TO do SO. A town may he
located in a community which is not
productive enough TO meet the local
demands, and in that case IL is forced
to import farm products hut the town
which is compelled TO do this is 1T
a disadvantage from commercial
standpoint unless it Is essentially a
manufacturing town. in which case its
products are sold to other commuui-
Ties and hiring in enough cash TO onset
that which is sent away 10 purchase
farm products.
Must Have Outside Business.
In the average community, however,
the town is dependent fur its pros
perity upon the money received from
the farmers in the ordinary channels
Of trade. rather than upon that or
tained from the sale Of It's own prod
uc:s. In the average town the mer-
chants cannot make money and con-
time in business II they are depend
ent solely upon the people of the town
for their business
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