The Redwood gazette. [volume] (Redwood Falls, Minn.) 1873-1940, 1919-04-16

to pay it; We must therefore plan
our business to do billion dollars bet
ter each year than we did before the
war"
Mr.. o. C. Harm, Chairman of the
National Advertising Commission, who
was connected with the Government
advertising departments during the
war gave a talk on ORGANIZED AD-
VERTISING.
His talk was on expert service in
advertising, and advises business men
to procure the best information pos
sible. and to consult experts in this
line rather than to attempt their own
ad writing, holding first and foremost
that all advertising must be truthful.
He illustrated how unorganized eff
fort may fail by telling of an Incl
dent about the late Mayor Mitchell
of New York who was putting on a
campaign for a project which vitality
affected the tax payers of the City.
The Mayor thought the best way to
get the matter before the people was
by Mass Meetings, SO he called sever
al mass meetings at which he spoke
to the people, and at the largest one
of these meetings, little yellow dog
happened to get into the room. The
dog travelled down the aisle, and
climbed up on the stand by the side
of the Mayor, and the incident caused
considerable merriment in the audi
ence. The next morning two OF the
largest daily papers in New York City
featured the Yellow Dog incident IN
large headlines, and overlooked the
real purpose of the meeting which
was so vital to the people. He said il
was controlled advertising that pul
over the Bond Sales, and the Rec
| Cross and other campaigns during th'
war. Putting the right kind OF adver
Using. in the right place at the rlgh1
time. You may have read story, Of
seen poster, or moving picture
show, that caused you to decide TO az
your very limit in buying bonds, II
giving to the Red Cross, or to take
an active part in some war work. ant
YOU may not have even realized Ina
!! It was an advertisement that decided
for YOU, or helped you to decide. Thai
is the result Of controlled advertising
DIR. Henry Suzzalo, president OF the
University of Washington spoke a.
the luncheon hour. His talk was ar
eloquent appeal for democracy.
/ will give a few extracts from ms
sueech as I iotted them down:
Revolution had place in Germany
and many other European countries
because it was the only means PEG
pie had to change their form OF Gov
eminent. they had no voice in the Gov
eminent, but with Democratic forms
of Government, with equality OF OPP
portunity, there is no place for Rev.
olution. Socialism was born IN Ger.
many. Carl Marks gave it birth. Nc
class Of people can rule America;
Democracy is not Democracy when il
is Government by the people unit
it is a Government for the people.
On Wednesday afternoon the con-
vention was divided into different de-
partments, and the secretaries of the
commercial clubs had a meeting OF
their own.
Mr.. j. E. Coad, Secy. of the Corr
mercial Club of Superior Wisconsin
spoke to us.
| He said there are four important
duties of every commercial club re-
gardless of the size of the community
/ they serve;
The first duty is to teach citizens
to think An enlightened thinking
public is busy every day in the year
raising the standard of public opinion
and public opinion is the only thing
that developes community life.
Second, It is the duty of the Com
mercial Club to teach citizenship. Ev-
cry commercial club should be active
" engaged in this undertaking.
Third, The commercial club should
teach community cooperation. Cities
do not grow. They are built, and the
building of the City is colossal task.
Tt requires the sum total of all efforts
and CO. operation to make the city a
desirable place to live.
Fourth, it is the duty of every COM
mercial club to teach civic pride, and
inspire vision: 1t is comparative
easy thing to recognize the beauty in
other Cities and to imagine that we
would be q little more content II we
could live in another community rath-
er than our own.
Organization brings together ex-
|perts IN all lines. No man is competent
to handle all jobs.
Community Singing was advocated.
We should sing at every public gath
ering we have. They tried it on us
at the convention, with popular songs,