The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1919-11-29
OVERLAND
fudge SERVICE
IMPRESSIVE
Thousands Visit Opening Of
New Motor Establishment
Which They Say is Eclip
sed BY None Other i'll the
Region.

In the week which has followed the
opening or taa new Overland Fudge
service and sAlesrooms at - State ST..
Hammond. hundreds have visited the
place and all have been outspoIxen in
their praise Of the beauty and complete
ness OF the new home 1T is the finest
salesroom IN the Calumet region" said
one visitor, while another automobile
dealer declared there was nothing to
equal 1t IN Hammond
The simple but handsome front or the
new sales and service building is in it,
self hearty invitation OF welcome To
come IN" ano one inside ono is imme-
dta@ely Impressed with an interior ar
ransement this indicates the thought and
car which Mr.. Fudge has given to what
he terms the very important matter Of
rendering Intelligent and efficient sales
and mechanical service TO the public" and
TO the economical handling Of his bust
ness.
In al interview with him today It was
decidedly apparent that his hobby is the
personal comfort of his visitors and GUS
toners. and in this connection ne pointed
out very clearly why every effort had
been exercised to give this new building
for the WHY'S knight and Overland
moeow cars the easy and comfortable
atmosphere OF the home
Tt has beea particularly gratifying
20 me" said Mr. Fudge, TO note that
women especially have been quick to
observe the provisions made for their
comfort. and one lady enthusiastically
remarked, Never did believe that Ham
rncnd would ever be able to boast of
such a modern business establishment "
TIL archIt scturaI ID II d decorative
scheme is beautiful because of its sim
phcity. The effect OF the light walls.
ivory wood work. French and panel ma
hoEany doors is not only pleasing and
festful to the eye. but provides d worthy
getting for the merchandise. The abund-
ance of natural light makes it possible
Tor the prospective purchaser 70 scrutt-
nize the motor cars under conditions
most favorable to him
The layout Of the parts and accessories
department. tina Offices and the mechsni-
cal or service department further indi-
ates to the automobile owner how thor
oaghly his interests have been consid-
+rsd. Asked regarding his service pol
t'}-, Mr.. Fudge summed II all lip briefly
as follows:
1. Deliver the new car to the Gus
t.nber In first class condition.
2. Customer must be thoroughly in
trnCted in the operation of the car.
3. Always have repair parts.
1. Customer must have prompt. intel
NEent and courteous treatment when he
wants IT.
oar mechanical department is at the
fsposal OF Willys-Overiand car owners
exclusively. Our mechanics are special
ICED in the repair operations Of cur own
make Of cars and as new mechanics are
added they must so through cur stand
rdized training course for qualification
before they ara permitted to undertake
he n ajor operations on customers cars r
said Mr.. Fudge.
This department is also being equipped
With special tools made by the WHY'S
overland Co. which equipment coupled
with our specialized mechanics enables
ts to shortcut repair operations to the
ehortsst time consistent with good work
rranship. Obviously the service policy
makes for economy and satisfaction 10
me car owners
That every detail has been carefully
planned by the manager was shown when
hc was asked whether his new home was
rs ne wanted II TO he. My six years
training in the employ Of the WHY'S
Overland Co.-one Of the greatest in
dustr1al institutions in the world-taughtl
me pretty we'll TO plan my work today 10
spare regrets tomorrow" said he with
enthusiasm. Now that our new home
IS finished r is complete. and precisely
what I want. Not one single change
would I care TO make and not one could
be made to make it better"
Two thousand people attended our
opening last Saturday afternoon and
evening, several hundred have come dur
ing this week and I believe it is no
breach OF truth to say that every visit
or who has paid us The courtesy Of call
has gone away not merely with the mem
Dry OF q beautiful sales and service
building, but with the thought that ours
Is a business instituted and conducted
primarily for the purpose OF rendering
fntsili gent and efficient sales and me-
chantoal service TO the public"