The sea coast echo. [volume] (Bay Saint Louis, Miss.) 1892-current, 1919-11-22
ENTIRE COUNTRY
FACES ALARMING
PAPER SHORTAGE
Manufacturers, Newspaper Publish
ers' Association and Legislators
Seek Equitable Arrangement.
SERIOUS SITUATION FOR NEWS
PAPER PUBLISHERS.
Advertising and Subscription Rates
Must be Advanced to Meet
New Conditions.

New York, Nov. 20.-Material in
creases in advertising and subscrlp-
tion rates, limitations of the sizes of
newspapers and provisions in adver-
tising contracts whereby rates can be
adjusted monthly or quarterly were
among the recommendation made to-
day by a special convention of the
American Newspaper Publishers AS
sociation, called to consider the news
print shortage.
The report of the resolutions COM
mittee, adopted unanimously, follows
Paper manufacturers have told
us that there is a worldwide shortage
of paper. At the present rate of con-
sumption the newspapers are using
about ten per cent. more paper than
is being produced. This means an
annual shortage on the present basis
of approximately 100000 tons. Your
committee therefore recommends:
''That the regulations of the war
industries board for the conservation
of news print be strictly adhered to,
and that the full text of all these reg
Iations be sent to all the daily and
Sunday newspapers of the United
bers of the A. n p. A.
"'That publishers everywhere be
urged to increase materially the ad-
vertising and subscription rates and
at the same time limit the size of
their issues.
No Long Term Contracts.
"That no newspaper enter into
yearly contract for advertising at a
fixed rate, but make rates adjustable
monthly or quarterly.
"That the A N. P. A. send out a
standard form of adjustable contract
for advertising.
"That the committee strongly dis
courage the boarding of print paper.
"That the white paper committee
and the legislative committee of the
A. N. P. A. urge the enactment cf
such legislation as will permit the
development of watetr power so that
our timber lands may be fully avail
able for the manufacture of wood
pulp, lumber and paper, and we also
recommend that congress be urged to
take steps that will induce the Cana
dian government to repeal the order
in council prohibiting the export of
weed cut from crown land.
eve recommend that the presi-
dent appoint a committee on concilia-
tion for the purpose of adjusting diff
ferences between the publishers in
competitive territories.
"That the members of the commit
tee be selected with the view to gov
erning the entire country. That this
committee formulate such plans and
recommendations as will assist in ad-
justing differences so far as possible;
that each member of this committee
be given allotment over certain ter
ritory and be authorized to appoint
subcommittee to deal with condi-
tions in cities or competitive territor-
les within that area.
Co-Operation Necessary.
at is further recommended that
this committee keep the print paper
committee of the A. N. P. A. informed
as to it's problems and accomplish
ments; that the entire membership of
the A. N. P. A. cooperate with this
committee to the end that it may re-
suit in the greatest benefit to all most
vitality concerned.
In line with the recommendations
of Franklin P. Glass, president of the
association, the publishers cooperate
with news print manufacturers, a
committee of publishers conferred
with a committee of the American
Pulp and Paper Association, which |
began a four-day convention at the
same hotel. The results of the con-
ference were largely embodied IN the |
reservations which were adopted. RS.
Kellogg, secrtary of the news print |
service bureau, told the convention !
that the mills were unable to increase |
production as they were running at |
100 per cent. capacity.