The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-01-23
Make Florida
The Most Beau
titul State

With the war practically ended' al
business returning to normal cohui
lions and the best tourist season III
the history of the State now oeias
enjoyed, the people of Florida snou'u
turn in earnest to the idea OF making
This the most beautiful OF all the
States.
# was the cultivated beauty OF Cal
ifornia that made 1t famous as a TOUR
ist State and attracted many million
aires and multi-millionaires to tha'
section. They bought estates and
developed beautiful winter nomes'
thus adding to the general beauty OF
the State. Our own State has forged
ahead so rapidly in recent years that
it has really become the most popular
of the winter tourist sections
Having made this wonderful aa'
vance, We should proceed systematic
ally and enthusiastically to retain the
favor Of the wealthy and middle
classes, and this can be done in no
better manner than by beautifylng the
State. Already several sections have
been eminently successful in this al"
rection and they are proiiting by 1t
in the measure of millions. Miami, st,
Petersburg, Daytona, Palm Beach, Or
lando, and several other cities now
boast OF hundreds of handsome win
ter homes and their owners have not
only bought and built these homes but
they have made many other extensive
investments in these cities and sur
rounding country and are expanding
some of their millions in improving
and identifying them.
These shining examples should
prove an incentive for all other cities
and towns in the State to get busy
and improve their appearance and
make their sections more attractive to
the people of means who come to
Florida every winter. Usually these
wealthy people are in a receptive
mood when they come to Florida
They leave cold, disagreeable weather
back north with snow and slush and
cloudy days and when they arrive at
their destination in Florida they en-
counter such decided change that
they are scarcely able to believe their
senses. Everything is green and
fresh looking, flowers are found in
abundance, the air is balmy and soft
as velvet, the sun is shining on all
the beautiful scenes, the people are
dressed in light clothes and automo
! biles skim over the paved boulevards
. and country roads with nothing to i'm
,pede their progress and the occu-
pants can ride day or night in per-
feet comfort, without being bundled
up in heavy clothes to withstand the
; vile weather SO willingly left behind
at home.
Having thus discovered the land OIL
winter delight their minds naturally
turn to the desirability Of spending
all their winters here and a home
where they can be comfortable and
which they can beautify and make at
tractive is sought by them. With such
a home established they come for {
period of several months, each veal
stretching the time little until the,
ind that 1t is advisable for them II
spend at least half Of the year in Flor
ida, Not being actively engaged il
any business while here they ratur
ally begin to look about and stud,
conditions. They find that many O
their neighbors have invested in bus,
ness property and made money or the,
see big ranches and farms being de
veloped and with the natural desir
OF most everybody to turn back to ma
ture as they grow older, they fire.
quently invest in tract Of land an,
start the development of a live stocl
ranch or farm or citrus fruit grow
or any one of the many lines Of an
deavor this versatile State offers +
investors.
In view Of all this It is easily prov
en- that Identification Of all section
of Florida will attract new capita
and result in substantial deyelopmen
that will add to the generally i'm