The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1919-06-11
WORLDS RECORD
Has Been BrOk by
Tanlac.
Selling at Rate of 5 Million
Bottles a Year.

This is an age of big business. and
altho the public has become ac-
customed to big figures, the story Of
the marvellous growth and develop
ment of Tanlac FERNS one of the most
interesting chapters of Americas lat
ter day commercial history.
Four years ago very few people had
ever heard of Tanlac-Today it I'M
questionaDly has the largest sale of
any medicine in the world, and is as
well known in Canada as in this cour-
try. In the brief period of only four
years time this now famous remedy
has leaped from obscurity to the very
pinnacle of success. Its fame, in fact.
has long since spread beyond the
limits of the continent, and numerous
inquiries regarding it are now being
received from many foreign coun-
tries.
Very few people, however. fully
realize what really wonderful record
Tanlac has made. Indeed, if it were
not for the unquestionable facts and
figures given out by the largest and
best known drug firms of the country
the story of its success would be hard
to believe.
Up to January first, the total sales
of Tanlac amounted to approximately
twelve million bottles. The demand,
however, is increasing, for during the
first ten weeks of this year over one
| million bottles were sold and dis
tributed in the United States and
Canada, the exact figure being 1906
1856 in three months.
At this rate, therefore, the sales for
the present years will amount to more
than five million bottles. This will
mean that II 900 bottles of Tanlac Will
be sold during every day Of the year,
or 2,f00 bottles for every hour of the
average working day.
These figures are too stuperdous for
| the average mind to grasp, but one
may visualize what twelve million bot
| ties means by imagining them laid
out in a single file end to end. Thus
laid they would make track of Tan
lac from New York to Chicago, and
| lac from New York thru Chicago, and
would form a double track of Tanlac
| from the Great Lakes to the Gulf of
| Mexico. Piled end on end they would
tower 1876 times as high as Pixies
Peak, or rise 10, 333 times higher than
the Woolworth Building in New York,
the tallest building in the world.
The demand for Tanlac has become
| so great that its sales instead of be-
| ing measured by the gross as other
| preparations \have been, is now
reckoned by the carload, and even by
the train load. in proof of this it is
a noteworthy fact that the leading
| drug jobbers everywhere now buy
|
| lots
To supply the Pacific Coast trade
alone requires from forty to fifty car
loads per year-Jobbers of the Middle
West are selling from seventy to
| eighty cars per year One jobbing
concern alone, the Evans-Smith Drug
| Company, of Kansas City, Missouri.
| is selling at the rate of twenty car
loads of $4,000 bottles each per year.
In letter dated April 18th, Julius NJ.
! IOr-i1 81 hot IL flo
uring the amount of Tanlac sold since
taking this agency we find that we
are now working on the thirteenth
car, having sold more than a quarter
of a million packages in eight
months"
The we'll known drug firm Of Hes
ig-Ellis Drug Company, of Memphis,
| Tennessee, has sold over forty car
| loads since the introduction of Tanlac
| in that state four years ago. Mr.. r. r.
Ellis. President of that company, is
authority for the statement that the
demand for Tanlac has been greater
than any other five medicines COM
bined.
Within the past ninety days, ten car
! loads of Tanlac have gone to supply
the demand of British Columbia.
| Saskatchewan, Alberta and Manitoba.
Mr.. Charles Med Hay, President of
| Lyman Brothers & Company, Limited,
/ of Toronto, one of the oldest and best
says: I'VE have handled in Ontario
| Province, Canada, five car loads of
| Tanlac since October, 1918, while our
total purchases have amounted to IL
cars within the past two years"
The Owl Drug Company, of San
Francisco, the largest retail druggists
on the Pacific Coast, state that they
| have sold more than 100000 bottles
at retail, which surpasses the remark
| able record of the Jacobs Pharmacy
| Company of Atlanta, who have sold
| approximately $4,000 bottles at retail.
| These enormous sales mean but one
| thing, and that is-Merit.
| Tanlac is widely advertised, 1t Is
| true, but such an unprecedented and
rapidly growing demand could not be
brought about by advertising alone.
| One bottle is sold in a neighborhood
thru advertising, but ten more bottles
are sold in that community after the
| first bottle produces results. People
are always willing to talk about their
| ailments. but they are more than will
ing to tell others of the medicine that
| helps them.
Tanlac is composed of the most
beneficial roots and herbs known to
| science The formula complies with
all national and state pure food and
health laws of both the United States
I and Canada; and absolute merit and
merit alone is responsible for its
phenomenal and unprecedented sue
cess.
Tanlac is sold in Topeka by Tully-
FMcEar nd Drug Co.-Ady,