Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-02

Am ! a salesman? As a merchant have
ing. directing and advertising. Keeping quite
out OF touch with customers. l have been
In my store. canvassing from door to
door or on the road in the wholesale. I do
sale that would not have gone tN any one
ready to take the order. don'r think
diverted any orders that were coming my
way. Il. II. c.
Every one is salesman, and you are
included in that number. incidentally,
you yourself think you are salesman,
otherwise you would not have the nerve
to instruct statesmen in doing something
which you yourself did not think you
could do.
If you were to go out on the road,
have hunch that you would present
your goods in n very favorable light
with the customer, and then if he did
not need them, you would not want to
sell them. 1t is not craftsmanship to
force goods on a man who has no use
for them. To do so merely means load
ing him up with goods he won't sell.
This will make him vexed with you and
prevent your doing any more business
with him. T
You have instructed, directed, adver-
tised, and admit you have been success
ful. You have answered your own ques-
ton. Of course, you are salesman,
otherwise you could not have done it.
=, would appreciate an answer regarding
the following questions
/ have new three-quarter ton auto truck.
steady, work for same? am a ehaursar
regret to ' say was W unsHecessfui' s f What line line
OF business firms hire such trucks?
find SS s the 5 but o%s SSsd ths
company certain amount on the truck,
Why don't you call on some down
town jobbing concerns, wholesale gro
GERS, small ware dealers and such like?
You may possibly get n contract to
make part or all of their deliveries for
them. If it is small concern you might
arrange to handle their deliveries in diff
ferent sections.
Why not call on the people from whom
you bought the truck and ask them if
they know of a concern interested in
buying the truck for whom you could
haul for month and show them the
horse drawn vehicle?
An "ad" in this paper would unques-
tionably put you in touch with soma
concern which would be glad to use
your delivery service.
Would appreciate. your opinion of the In
closed circular just received from corre-
Are you acquainted with this association
and would you advise me to accept this
Their former course consisted of four vol-
bulletins.
offer. The price OF the old course was s35.
A. r.
The price the school asks for nine
books is, of course, heavy, but you
would unquestionably get your moneys
worth out of it.
L am, however, always skeptical OF
correspondence schools which try to
rush students to enroll by stamping ap-
plications "Not good after -"
/ would suggest that before you spend
your money on this you consider the
advisability of taking resident course
| in any of the excellent schools in your
own city. Compare the question of cost
and weigh the advantages of being able
to talk directly to teacher rather than
deal with an organization hundreds Of
miles away from you.
Understand, have no reason to be-
lieye the school you mention is not a
good one, but you can readily under
stand that resident instruction is far
superior to correspondence education.