The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-07-15
FACTS
ABOUT SOUTH
SADLY LACKING
WRITER TELLS WHY THE CUES
TON WHATS THE MATTER
WITH THE SOUTH?" is so FIRE.
QUENTLY HEARD
BY h. c. hOIIAN.


familiar with that part OF the union.
IL seems to mystify certain people in
way not readily understood by those
who know the south and the latter
include an ever increasing number Of
business men, economists, engineers,
and experts in various lines who real
ize the possibilities of and epportuni-
ties latent in that section of the eoIn-
try.
And yet there is no mystery in thu
lack OF accurate information regard
ing the southern states being avail
able to the population and more esq
cially TO people in other sections. 1t
is because generally speaking. NOBODY
has made it a business to get the facts
about the south and lay them before
the country. Meanwhile, the Pacific
coast Colorado, the Canadian Rockies
and other parts Of the North Ameri-
can continent. not to mention other
continents have been put on the map
in the public mind by judicious and
Industrious publicity. This is the
frank opinion of competent authori-
ties who have studied the situation
south of Mason & Dixon's line and
compared it to the situation as regards
other parts of the United states
The shortage of facts ABOUT the
south has been partly the result OF
adverse psychology from which that
section OF the country mas suffered
according TO Clement s. Ucker, vice
president of the s5outhern Settlement
& Development organization. The
four terrible years Of the civil war
could not but have a bad effect upon
the soC[hern people. True, there has
been progress in the south during the
c1ally in recent years. but ii has n,,t
, attracted the attention it deserves in
the country as a whole or in the world
Comparing this adverse psychology
is part Of the job of the Southern
Settlement & Development organiza-
ton, and the efforts of this empire
building organization along this line
are yielding results worth while.
Among the reasons why the south has
not developed as rapidly or become
as well known certain parts of the
west. for instance. may be mentioned
the fact that the great trunk lines
of railroad generally run east and
west, and along the transconeinental
railroads were 160 acres of free Eoy-
ernment land TO be had by ANYBODY
Again, the north and east hal the
advantage by reason of the fact thai
all the immigrant ships touched at
northern ports and poured a steady
stream of people into the indust'.'.
and onto the farms of those secttNns
The south has not taken the
trouble to let the truth about .rself
be known and the balance OF the
country have had their own selfish
ends to serve" said Mr. Ticker. Con
sidered from the standpoint Of Gil
mate, rainfall luxurious growth Of
vegetation, possibility IN soil develop
ment, nearness to markets. nearncss
to the seaboard in my judgement,
the south will be equal TO, If she does
not surpass, any other section of the
court try
Mr.. ticker speaks with knowledge
gained by the closest study Of the
states stretching from Delaware TO
Texas, and especially the coastal plain
region during a period of years, and
by contact with the leaders Of agrl-
culture and industry in the southern
states and the progressive people OF
that section.
With the advantages pictured above
which the south possesses the cues
ton may be asked-why is not the
public informed? Why should not the
people be advised of the facts II
Californians spent s1000O000 to ad-
not spend a few millions to put the
south on the map in a big, broad
constructive sense? Advertising West
ern Canada is said to have reduced
the population of Iowa By two per
cent in 10 years. Thousands OF peo-
ple from all states have become or
chardists in the west because thelt
attention has been attracted to fruit
lands in that section.
Wesern fruits have gained ma
tional and world wide reputation oy
publicity. Some years ago California
orange growers were suffering from
over production. They organized CO
operative associations and undertook
an extensive advertising campaign,
and ..Sun-kist" oranges became fam
Gus. A demand was created which
the orange growers cannot eaten UP
with. while in Los Angeles, where
they used to scrub floors with oranges
the fruit sells for a dollar a dozen.
The oregon apple is the standard even
in the royal households Of Europe
because its growers thought 1t worth
while TO exploit its merits
Again. back in 1912 California rails
ins were selling at $50 per ton Tor
the grapes, and it cost that much 10
grow them With ruin staring them
in the face the growers raised funo
Of $4,000 and created the sun
Maid raisin in the newspapers ana
magazines of the country Attractive
packing and literature told OF the
great nutritive value of raisins and
enormous quantities Of the little fruit
were sold. The profits from the sec
onds sold TO bakers. in 1917, aggre-
gated $500. 900. Loganberry juice Is
popular merely because local oregon
concern began paying $1,000 per page
to create a demand for II and now
people in the northwest are being
urged TO raise loganberries TO supply
that demand.