The Sauk Centre herald. (Sauk Centre, Stearns County, Minn.) 1886-current, 1919-09-25
will INCREASE
BUSINESS OF CITY
PERSHlNG WAY WILL BE MARK
ED TO SAUK CENTRE
VERY SOON.
new ORLEANS TO WINNIPEG
SkIPS TWIN, CITIES-4OO MILES
SHORTER THAN JEFFERSON
HIGHWAY.

The Pershing Way, already estab~
lished through Iowa and almost to
Sank Centre, and with the painting
gang due here in a few days, was
secured yesterday by the action OF
the Commercial club at special SEES
sion held at 4 o'clock.
At that meeting Herbert F. Nc
Dougal, general manager of the as
ISOLATION, was present and gave an
explanation of the plan, which is
purely cooperative, and told of the
wonderful success already achieved
by the highway, where it has been
permanently located and marked. The
amount of traffic already running
over the P. w. is astonishing even to
the directors, as the association has.
been actively at work for only four
months.
The highway extends from Winni-
peg to New Orleans and is 400 miles
shorter than the jefferson between
those points. 1t does not go to the
Twin Cities, but seeks to put the
tourists from Iowa and Missouri into
this part of the country instead. The
Minnesota figures on the value of the
tourist gives the average expenditure
of $125 an hour for each car while
in the state, and it is unquestioned
that the bulk of the traffice comes
over the main highways. Realizing
this and that the people along the
route would appreciate an immediate
success, the directors have started
out on the pretentious plan of financ-
ing that will place the Pershing Way
in the front rank in two years. The
plan has been accepted with enthus-
iasm all through Iowa and thus far
in Minnesota, and the association is
sure that success will be marked.
The organization is mutual and
Sank Centre has undertaken to do its
part to keep it at top notch. The
unusual feature of the Pershing Way
plan is that it seeks the interest of
the individual in order to have per-
sonal interest in the organization.
Each member pays dues of SIS year
for five years and the money is spent
to promote the interests of the way
entirely. The officers receive no
salary, and the general manager, who
is paid for his whole time, is doing
the work that from three to five per-
sons usually handle in similar enter
prises.
The interest in Iowa, where the
organization was first completed, is
so high that parks for the tourists
are being established and every pos
sible step taken to get him to stop.
One man, overhearing conversation
| about the P. w. said he realized that
there was immense travel on it be-
| cause he had been hauling oats for
three days and driven in the ditch all
the time. = ~ :
So high value is put on it in
| that state that one town, which was
just missed and which could just as
we'll be put on the route, offered and
is forming a club of 100 members if
the route will be changed to include.
it. IL. . ~. s..ss.s@ 1875
Minnesota is not allowing Iowa to
show all the enthusiasm, as Is. shown
by the large clubs being formed in
this state. Norseland, a town con-
sisting of a blacksmith shop,ra store
and a garage, has ten members.
Brownton has forty-one, Hutehin-
son expects to, have 100. Paynesville
has thirty 1.-TWO and so the story runs.
Sank Centre is in position to
profit largely by the highway, and
the meeting yesterday was strong for
the acceptance Of its, part Of the
1 obls =