Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1919-03-27
Build a Home First
Campaign Starts

New Orleans, La, March "A
Backed by state ard national author
tiles, and the entire lumber industry,
the Southern Pine Association today
formally launched a nationwide
Build a Home First" campaign on
magnitude never before undertaken
by a commercial organization. To-
night the associations "Broadside"
is carrying the message of ''buIld
now" into all parts of the country.
Before next week $4,000 lumber re-
tailers in every town and hamlet east
Of the Rocky Mountains will have
received the word that is expected to
electrify the trade into its first great
after-the-war business awakening.
Already more than 200 manufac-
turers throughout the Southern pine
territory, and their sales forces, have
been supplied with the associations
prospectus and service helps on
building. These consist of detailed
plans for community efforts to slim
ulate home construction and public
works; newspaper and billboard ad-
vertising suggestions, lantern slides
and editorial matter for the local
editor.
"Cal Meeting Today" one of
the booklets suggests. Ask every
man in your community who is in
terested in building or building ma
terial to attend. "Then start some
thingp The pamphlet tells how 300
new homes are being built in Seattle,
Wash, as the result Of Build q
Home First" drive lasting just five
days. ''You can do proportionately
well in your community if you and
your associates put real push behind
the effort" it is added. "Start the
big idea now. The whole country IS
thinking and talking of home build
ing; the government is urging it.
Patriotism and good citizenship de-
mand new homes"
Hundreds of kilograms received
from lumber mills and dealers by L. |
r. Putnam, director of advertising |
and trade extension, indicate that the
associations work is having their |
whole-hearted support.
Mr.. Putnam, who is in direct |,
charge of the campaign, has just re-
turned after an absence of few
days spent in Washington enlisting
federal, state and municipal support
for the movement. AS the represent /
tative of the mayors of Little Rock
and New Orleans he attended the
conference of governors and mayors
held at the White House, where
measures were considered looking to
minimize unemployment.
Later he met with the "Own Your
Own Home" conference committee
of the National Federation of Con-
struction Industries, bgether with
representatives of the National Real
ESIdGS ASSOCldIlOH anu the NoGlOiSt1
Building and Loan Association. Here
plans were considered for a Gown
Your Home" campaign to be inaugu-
rated by the United States Depart |
ment of Labor. Recommendation
made to the department were that
this campaign should follow much
along the lines of that of the South
ern Pine Association. The National !
Building and Loan Association will
attempt to work out some practical
method of financing home building |
throughout the country, particularly |
the localities where there are no
building and loan associations.
1.-THE Building a Home First" cam |
paign is taking strong hold" said
Mr.. Putnam. ALREADY it is appar-
ent that it will be productive of ire
mendously important results"