Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1919-04-03
DAME FASHION VISITS AUGUSTA
WEDNESDAY At THE OPENINGS
Six Leading Stores Give Spring Showing of Styles Patrons
New and Surprising Styles, ceors and Materials Shown
Riot If Colors Predominant Fashion Dictates

Spring Is here!
Wednesday was opening day:
AuRusta stores showed their pref
test!
As IL to throw aside the mantle OF
winter Of the duller and drabber
styles and colors, Madam Fasnion
stepped in her best and most charm
ing, bowed to her feminine admirers.
tipped her pretty head and paraoeo.
And such wonderful styles and COL
ors. Madam Fashion smiled and she
knew her smile was becoming pc
cause her dress was so pretty. COL
ors run riot with one another. IN
single tones and in combinations. as
IL to assist in every way the rejoicing
OF the coming Of spring and the art
er-the.war days. The dull. gray
days are passed. Now. milady can be
gay with the gorgeous and appealing
colors in dresses. hats. coats and any
thing she fanciee And why shouldn't
the ladies look their best and their
prettiest for the boys are coming
home from the war and they want TO
find freshness and beauty to greet
them.
o. w. Adams Go.
A mecca of good things was what
the d. w. Adams Co. had to offer IN
anything and everything for miiady.
for the young miss and even for the
Younger ones. In the millinery de-
partment the irregular shapes Wee
predominating: all sizes, nice. con-
sentative tailored hats for the ta'l-
ored suit for travelling: sport hats IN
straight shapes and "floos": bigger
hats with streamers. sometimes me
and me,imeS two streamers; 1ns
ever reliable milan and good SHOW
ing Of the larger hats which are raw
orites for latter season wear. i:e-
member Mitzi in Pom Pom? Wen.
have you seen the Mitzi sailor Re-
member how Mitzi wore her hats well
down over her eyes and how all the
ladies' wished they knew where she
bought them? At Adams can be
seen a number Of these seif-same
Nitzi sailors: some in black. dark
blue and in sand color. Some OF the
hats of the Mitzi kind are real fancy
with wells. having deep bands OF the
same colored silk: others are gay IN
Wreaths of prim roses all around me
crown and still others are re"olend-
ent in brighter posies ard gayiy COL
urtd velve. ribbons hang lE down IN
delightful di.arrav. True. the Mitzi
sailor has quaint look. marking
back to grandna's day. but they are
so becoming that the transformation
when the little hat is put on is sur
prising and pleasing, Black seems 10
be the desired in other hats. Iner"
are many hats N the pastel shades.
the soft blues. green and rose.
Which shall it be? a dolman, a
cape or suit or one of each? At tne
Adams store IS a large line Of each.
The new dolman, coat and cape coat
i. finding it's way into favor among
feminine shoppers. True. everybody
cannot wear a dolman CT cape; bus
these breezy days the flowing dol
! mans and capes bear the very essenre
Of spring days. Velours. silver tones,
| silver tipped bolivia and the lighter
materials of poiret twill, tricotin",
| garbadine and serge is what they IRE
| made Of. Beaver. taupe. liberty red,
| navy blue are some of the shades
, One of the new and pleasant shades
is reindeer. IL cross between a deep
brown and brick red. Ore pretty
model cape in taupe boasted fringe all
around the hcf:cm ard at the bottom
# the smart little vest. Materials
, for suits this year will include silver
tones. serges. poiret twill, serge ana
| tricotine. One suit was real novel IN
| design. the skirt being made in one
! piece. with "A wrapped effect and
fastening in the front
| In the Daylight Basement at the D.
". Adams Co. store is fine line Of
| dress goods. including georgette crepes
in printed patterns and solid colors
baronette satin which is to popular in
the sport skirt Voiles. dainty ard
summerish looking, just the thing :,r
pretty dresses. are to be had in all tne
favored colors.
Chernowsky's
Suit. That's my middle name" says
H.. Chernowsky. the enterprising pro
prietor of the Chernowsky store. AMI
judging from the splendid line of suits
for miss and matron. alike, he certainl.
lives up to his middle name. A strictly
| tailored model, made by the Printezs
, company. dark blue tricotine. sporting
| the prettiest sand colored silk vest, is a
costume that would appeal to any LADY
who likes to have in her wardrobe d
, suit Of this kind for travelling and for
the chillier days of summer. This
Printezz suit has many small buttons
for trimming. Another suit, blue tri.
coune. with much embroidery on tn.
back panel of the coat. is a delightful
model. This suit has a tricolette vest
and also has many buttons Another
blue model this OF serge. boasts a
natty vest of a dark rich material made
brighter with gold thread embroidery.
taupe colored bolivia dolman has
the most fetching lines. Another dol.
man in crystal cloth is something that
any young lady might feel proud t.
wear At the Chernowsky store Is a
splendid line Of dolmans and many O!
the most attractive are Of the Printer
make. "a dolman in poiret twill has al
most tailored lines. or as much tailored
as dolman can have. and will appeal
to the more conservative lady. Tweed
coats are coming into their own this
season and Mr. Chernowsky has a biz,
line Of them. many having raglan
sleeves and sporty looking belts and
pockets. Some coats in covert ciotn
! Two Minutes