Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-03-14
MARsHAllroWN 40 CLUB GEv0
BACK OF MOVEMENT TO AID
BUSINESS.
WIDENING OF TRADE
TERRITORY Is OBJECT
Plan Brought Before Club by J. Levin
and Urged BY o. 1. lnolsdue 10 APP
proved-Committee Of Eleven 10
Named to Work Out Details to
Present to Club.


bringing to this city trade living out
side the normal trade territory OF Mar
shalltown-was launched at very
largely attended meeting OF the Ad
Club held at the Marshalltown Club
Thursday night following the supper.
As n result of the proposal Of j. Levin.
Of the Levin Dry Goods Company, VINO
has already done some pioneering In
this movement, a concerted effort Is
to be made to bring trade to this city
that has not been trading here.
To accomplish this 1t is the purpose
to gather a fund to advertise the city
as a trading center. in territory that 1t
not now thoroughly covered by the
Times Republican but which, it Is be-
lieved by merchants, can be developed
to produce a large volume Of business.
Committee 10 Named.
As a result Of the proposal j. jolly
Jones, president Of the club who pre-
sided. appointed a committee of eleven
headed by o. l.. Ingiedue as chairman,
to present a plan of the project. Other
members of the committee are ]. Levin
George Olson, w. c. McCarten, Harold
NJ. Cooper, Fred o. Bailey and the
president Of the five city banks. c. c.
st. Clair A. F.SBalch. H. J. Howe, W..
H. Arney and Fl. NJ. Nawter. This
committee is to meet Sunday to pre-
pare a plan to present to the club.
Insofar as the canvass for the money
to wage the campaign is concerned
it is the intention to make an appeal
to not only those who are in business
who would directly benefit by an ex-
tension Of their trade but to all others
who would benefit both directly and
indirectly by the larger sums Of money
put in circulation by increased trade
brought to the city and by the larger
numbers of persons who came here to
trade.
These latter would include profess
sional men Of all classes and all others
who profit directly or indirectly by
reason Of increasing local business.
Levin Proposes Movement.
The project was brought before the
meeting by ]. Levin, who has already
done trade extension advertising both
for the city and his store. He explain
ed that at the cost of several hundred
dollars he had had erected in Ackley,
Chelsea, Baxter and Ames huge bill
boards with the invitation Trade at
Marshalltown" lettered on them and
with an advertisement of his store be-
low. What he had done, he said, he
believed should be a starter in a com
bined and more extensive movement
for the whole retail trade Of the entire
city.
The territory where he has erected
these billboards he described as his
frontier. the territory within the lin
its represented by these towns he re-
garded as the legitimate trade terri
tory Of his store and the city and he
proposed to fight for the trade living
inside these boundaries.
Common Good Involved.
1t was pointed out by 0. L. Ingledue.
of 1ngiedue & Young, that what was
good for one business in a trade ex-
tension movement was common good
for all the retail trade and business of
the city. He frankly admitted that the
Levin store had been carrying the load
by its extensive advertising and its
publicity work in outside territory. on
which other retail merchants and bust.
nesses of the city had been riding free
Of charge.
He emphasized the very pertinent
point that any Individual store adver:
Using that brought Trade from sur
rounding territory to this city was a
direct benefit to every retail business
and an indirect benefit to many indi-
vidual and company interests of Mar
shalltown. All these, he said. should
support the movement and contribute
to the cost Of PULLING the trade here.
The proposal urged by these mer-
chants had the hearty approval of the
sixty club members present. 1t is gen
orally regarded as the most important
movement to extend the trade territory
OF the city that has been proposed. Just
what plan of publicity will be adopted
Will be determined later, following the
report of the committee to the club.