Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-01-24
TODAY'S BUSINESS EPIGRAM
Don't Keep store. make the store
keep you
What does this mean TO YOU?
Business Questions Answered

| am a faithful reader Of the EVENING
PrnLic LEDGER and enjoy the column very
much. II has given me courage to ask IL
Sm % deeply ' Interested " S''f In eo'e ,S,s hosp,,
and hope to be able to help 1t raise money
I have sent a copy of this letter to a num-
Srr or ef Re9Pe tps WITHOUT results Is the letter
Would it BE- better on the lpt,srhead Of the
Sad hnss sisI or long hand
one Of the newspapers and try for a popu-
lar subscription If that were possible
NJ. B. p.
business fn man of rs PhIadsphia toq DO hep S2
hs,, TO make the - institution bigger and
,5a Thir ,o.n,, S,ter is for the purpose Of aiding
raise money to pay on a mortgage on This
prnperN ana to erect a modern freproof
The hospital is strictly nonsectarian. is
Pcnnsylvanla and has been open about six
'H' s oss has raaI Wo1s is build
hand,yap1Ipsa Ic.1I, To-, for lack Of room; s-,,
pnTsi9in large ,om or small will be greatly
;, Hoping to receive a favorable reply. and
''eankns 'esy am you in aayanc, for your cour
should certainly be surpr,sed ~
your letter had brought any response
peing written on ordinary note paper
would make me suspicious of It, would
va Naht 10 Know what your authority was
ior writing. even though you mention
the name of the secretary, which ia the
same as your own
You have missed the real appeal-
no one Is interested in the general fact
cn enat lot of people have been handl-
tappru :" aror ior lack OF room. If you want
70 arouse peoples interest you want to
appeal to particular instance and not
py general statement II YOU could
start your letter thus:
,,.,., nIee Gays ago poor little woman
win thin pinched cheeks and anxiou.
eyes appealed to us for help she greatIv
needed. just what we ought to give her
put' alas! our beds were all occunied
Every ounce OF our energies and our
resources was being used-and We b.a
TO send her elsewhere '""
III you could have seen the look of
, .lope,essness that came into that wo
man M race you would very gladly haye
@ uus oeep INTO your pockets to relieve
Tn -. me troubles of this poor soul"
noihpare this particular instance with
S Eour general statement. That IL il
@ norng good work. but it is greatly handi-
capped by the lack o, room
IL you told me that there are twenty
every day. I would say, "Dear desr
mats too bad" But IL Won cama to
me and said, You know that little 'Tip.l
me-! me Poor little beggar got his rib&
iENth, Kin Ell, dn, ana then by gosh! want III
:, VI course, the times are difficult. hui
u you nave the right kind of annes
you VIII get the money all right W.
hsa hno get get into the habit of giving, THANH
would suggest tn, you consult so,,.l
aadVertsing agent ami let him write m
.he kind OF letter you want. The iittiel
rn1S rooneS u would cost you would be we'll
,n', ,r,',u ' oE the extra amount of money
sG sGu WOULD get from carefully prepar-
nj nave read all of your articles on .p.t.r
ihn. ins,tro,aand and have found them interesting and
alive for manw. %ma n, ! hope you will keep him
sent two or three OF the EYES EVESrsnf roy Prns haws
s" anahls ,h leaders list Of the books tha. will
keeping At home. and viii appreeiate ec aeoT !,
books. '''' II you VIII send me list of such
,,i would also like YOUR opInion on Nh.
o9 P'uTe stocG Gf hrow fellow who works for a Arm
"strect"H tbros tbbrosors; rs ! came down to the
week and am now ear ss9nins twsnyy sslsyy a o, =
an a het,nr no, quite eighteen years old have
Ike the work very much. Now. most Sse neanis Sns
street but work on the princip,s ,bas
tncr0 busT6oss as future for any one. and in my
using " slang eSpression-and ss la
ort9te. ! would like to have your opnion
-, G. J, s.
thder separate cover | send Won tho
ST or books on bookkeeping. as desirad
full. '' heiP
II you like the work in the "street~
anu anu can Keep level head, of course
say 20 you. stick to the work which vo,,
nke when listening to the suggestions
OF other people, let your own common
sense govern your actions.
word OF warning: Don't let the lure
'fiers." for once you are temn,ad y,
ger money you don't earn legitimateiy
you are skating on m ghty thin ice
ousk TO your job, keep an even keel
S,i,, nafe ,N,N a dennite goal In view and you
VIII pull through all right, | know