Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1919-02-11
NORTHWEST MUST PREPARE
FOR BIG TOURIST TRAVEL

NOib DIV IOOAtlDl 49,
That the interesting resort places
on the Pacific coast states must
awaken to the fact that they will
from now on have to compete with
Europe for tourist travel was pointed
out recently by Herbert Cuthbert,
secretary of the Pacific Northwest
Tourist Association, as an evidence
for the need of enterprise at home If
the tourist crop" is not to be gar
nered completely in Europe.
In recent visit to Portland Mr..
Cuthburt made statement that ap-
plies as we'll to Ashland as elsewhere
in the Pacific Coast states.
81 have been feeling out all sources
of tourist travel during the past two
months" said Mr.. Cuthburt, accord
ing to the Telegram, "and indica-
tions point to one of the heaviest
tourist travel seasons in history, both
by train and auto.
This tide of tourists will go where
1t is directed, largely, and will de-
pend a great deal for its distribu-
tion on the means that various COM
munities take to bring their attrac-
tions before the vacationists.
ut is bound to be heavy, for the
bulk Of II will represent travellers
Iwho have two or three years Of neg
lected vacations to catch up with.
During the war period, particularly,
tourist travel waned, because most
people held 1t to be unpatriotic to
travel for pleasure, when the Gov
ernment discouraged such travel.
"The period just past is the first
in history when anything has inter-
fered with the permanence of the
tourist crop. This year and the next
will be record years-thereafter we
will have to compete with Europe.
The business men Of Europe are go
ing to spend unlimited sums to divert
1t to their shores.
Enormous payments have been
made for battlefields as tourist at
fractions. Near those fields great
/ hotels are being planned. All this
/ is based on the hope that millions OF
: American dollars will flow toward
the stricken sections of Europe, tc
reimburse those districts, to some ex
E tent. for the money lost during the
war.
THE question for Oregon to an.
swer, is: DO we need the tourist
crop as badly as they do in Europe?
: Do we not need it during the recon
struction period, when there will be
unavoidpble disturbances in many
Industrial lines-this new and easy
source of funds flowing in to helr
/ equalize conditions?
, II have figures to show that a Ger.
, tain California town. in one season
derived $1,250,0OO from its tourist
: visitors and vacationists. All south
ern California was a desert until the
tourist came in and populated It
, Tourist travel in this direction /:
the surest means of populating Ore
gon, with its wonderful valleys and
! opportunities. They will visit your
state, fall in love with it, and stay
as they did in California.
"The returned soldier is not going
to select the Eastern states and prov
inces as places of permanent resi-
dence. He will shun their hard win
ters and hot summers. He will be
looking for this mild, temperate eli
mate of ours, where he can engage
in any kind of farming or outdoor
life that appeals to him.
"All that Oregon needs, equally
with Washington and British Column
bia, is publicity, to make its future
certain in all lines of industry"