Pine Bluff daily graphic. (Pine Bluff, Ark.) 1893-1942, 1919-05-25
AUTOMOBILES AID
HARDWARE DEALERS

! Automobiles and their require
ments are so increasingly numerous
that although garages, tire and ac-
cessory branches have sprung into
existence by thousands, the field of
supply and distribution has not kept
pace with the growing demands.
Now with full-fledged peace prac-
tlcally taken for granted, and the
anxiety of doubt about everything
in general considerably lessened or
softened by time, there is IL feeling
that the long-hoped-for business
boom is in the air. Everybody feels
E! 1T, not knowing why nor whence the
| feeling comes.
Hardware dealers-of whom there
are 30,446 in the United States-have
held back many years from recognize
ing automobile accessories as legit-
innate and profitable adjunct to their
business. Now they are stocking up
on everything the automobilist, motor
cycllst, motor truck owner, and farm
er with his tractors, may require.
Soon, no doubt, they will carry
magnetos and fittings and employ a
competent automobile electrician.
Then if car has a faulty battery
and ignition trouble, they can install
new magnetic ignition system and
end that source OF trouble forever.
The popularity of the magnetic for
automobile ignition is returning with
great rush. During the war, be-
cause of the shortage of magnetic ma
terlal, (the government and it's allies
mad OF have every magnetic availa-
ble), car obwners had to be satisfied
to use the battery system for ignition
also. 1t had already become a neces-
sary convenience for starting, light
ing, and blowing" the horn.
Of nearly five million owners in
the United States about four million
do not know what magnetic or mag
neto ignition is, and many motor
statesmen (?) who can talk glibly
from the book they do not know,
when explaining theings under the
hood, the difference between gen
orator and a magnetic.
''The real trouble with battery ig-
milton is that one should not use a
battery for ignition at ALL" This
remark was made by man promi-
nently connected for many years with
the manufacture of batteries. The
ignition" requirements are the cause
of most battery troubles; there is Of
ten drop of so per cent in the vol
tage of the battery when used for
starting and not enough energy left
for making good spark to keep go
ing with, and the efficiency of the
battery is lessened for other pur-
poses.
The car owner who knows the big,
fat, hot spark the magnetic gives at
all speeds, the wonderful difference
when accelerating for run at at a
hill' or jump in traffic, it's accom-
plishment of more miles to the gal
Ion of gasoline, the greater pulling
power" from the engine under aver
age road conditions, it's "pep" and
durability, even beyond the life of thu
car, the total elimination of troubles
and worries, always insists on having
magnetic ignition on his car when he
buys it, whether the car has battery
system, for starting and lighting, or
not.
Whatever else the car has, or has
not, the man who knows, and knows
he knows, will have magnetic ignition,
All dealers contemplating adding
automobile supplies to their line OF
business will do we'll to talk convin-
cingly of magneto-ignition and the
satisfaction it gives.
&. w. MORRISON,