davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee., 1919-08-05
Boosters Blank Sioux City
and Score Three on Errors

Sioux City, Ia, Aug. 4.-Sioux
City lost the final game OF the series
with Des Moines, 3 to 0, the Boost
ers scoring all their runs on errors.
Score:
Omaha daily bee., 1919-08-05
Joplin Players Make Many
Boobies and Tulsa Wins, 6-3

Tulsa, Okl., Aug. 4-Joplin's err
rors aided materially in Tulsa's o
to 8 victory today, the locals get.
ting three out of the four games OF
the series.
Omaha daily bee., 1919-08-05
PHILADELPHIA.
ST. LOUIS
Totals SO 10 "a !

"Batted for Gerber In eighth.
xBatted for Gallia in ninth.
St Louis .......0 0 0 o 0 0--3
Philadelphia ........1 0 0 0 0 0 s I x-7
Two base hit: Sisler. Home run: Per-
kns. Stolen bases: Thomas. Burns. Sac
rifice hits: Gedeon, Smith. Thomas. Double
plays: Turner, witt and Burns Left on
| bases: ST. Louis, Z; Philadelphia. s.
Bases on balls: OF Davenport. /; off
Gallia, / off Johnson. 2. Hits: OF
Davenport. . in innings. none out in
eighth; off Gallia. 0 in ! inning. Struck
out: BY Davenport. 4; by johnson, q
Losing pitcher: Davenport
Omaha daily bee., 1919-08-05
American Association.
Southern Association.

At Birmingham, is; Nashville, -.
At Atlanta. Ii: Chattanooga. 90.
At Mobile, -; Little Rock, Al.
At New Orleans, l. Memphis. 6.
Omaha daily bee., 1919-08-05
Red Sox Defeat White Sox.

Boston. Aug. 4.--Boston captured the
| series from Chicago, today. by winning 2
| to 1. Boston hit freely, but splendid sup
port behind Faber kept the score down.
Omaha daily bee., 1919-08-05
Dodgers Win Again.

out of four from ST. Louis by winning the
last game of the series today, S to 8. The
visitors got five hits, including triple
by Johnston, which netted three runs be-
fore Ames could settle down in the first.
Omaha daily bee., 1919-08-05
Totals go 824 2 Totals 80
'Batted for Faber in eighth.

'Batted for Faber in eighth.
Chicago ............0 o-l
Boston ............1 0 0 l x-2
Two base hits: Leibold Scott. Three
base hit: J. Collins Stolen bases: Roth,
Hooper, Witt. Sacrifice hits: E. Collins.
Rsberg, Jones. Double plays: Weaver,
f. Collins, Risberg: Witt, Shannon. Nc
Iunis; Ruth, Shannon. Left bases:
Chicago, 6; Boston, 10. Bases on balls:
Off Faber, s. Hits: OFF Faber, II in
seven innings; off Kerr. none in one in
ming. Hit by pitched ball By Faber (Ruth).
Struck out: By Faber, 2; by Kerr, /;
by Jones, 2. Losing pitcher: Faber.
Omaha daily bee., 1919-08-05

Two-base hits: Goodwin, Robinson. J.
Walker. Moran, Fletcher. Milan. Three
base hit: DEBATE. Sacrifice hits: Coffey.
Ewoldt Double plays: Walker to
Brokaw, Milan to Coffey. Connolley to
Ewodt, DEBATE to Goodwin to Brokaw.
Stolen bases: Hasbrook. DEBATE, Mclean.
Bases on balls: OFF Fletcher 8. off Payne
3 Struck out: BY Fletcher 8, by Payne
4. Hit by pitcher: j. Walker. Hits and
earned runs: OFF Fletcher. hits and 0
run; off Payne. 8 hits and 0 run. Left
on bases: Des Moines 2, Sioux City 9. Time:
1880. Umpires: Becker and Holmes.
Omaha daily bee., 1919-08-05
AMERICAN ASSOCIATION.

Yesterday's Results.
Indianapolis, z; Toledo. o.
Louisville, s; Columbus. 2.
Kansas City. 6: st. Paul. 4.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
Morning Newspapers

1t is generally conceded that the morn
ing newspaper, in most cities, is the one
that is given the most careful reading by
business men. For this reason, ADVERTISE
ments directed to men are, in most cases,
preferably published in morning newspa-
pers. A national campaign in 100 selected
morning newspapers having 5,o28,o87 circu-
lation, would cost as follows:
5000 lines, one time, in 100 newspa-
pers acknowledgements. S44,6 500
500 lines, ten times (once week,
for ten weeks .$44 500
so lines, double column, 100 inser-
tons ;. .sA,699
DAILY for three months, or
weekly for year and II months)
Full page, one time in 100 newspa-
Ders S21.456
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
Its Cor1prehensiueness

Its Con1prehensiUeness
How we'll does the circulation
of these 100 selected newspapers
blanket the United States?
The 100 newspapers selected
stretch from the Atlantic to the
Pacific, and from the Canadian
line to the Gulf Of Mexico. Each
zone of circulation virtually
touches another.
Here is the one kind of national
newspaper advertising that can be
done most effectively and econom-
ically. This is the campaign that be-
gins in one center and expands, as
events warrant it, until it interlocks
with campaigns radiating from other
centers
For example: A campaign started in
the newspapers of Boston, New Haven,
Hartford and Providence expands through
the circulation of these newspapers until
it meets that of the New York city news
papers on its national way westward The
circulation limits of New York newspapers
dovetail in with those of the newspapers of
Newark, Philadelphia and Washington;
with those of Buffalo, Cleveland and Pitts
burgh; and these, in turn, interlock with
the zones of influence created by the news
papers of Cincinnati Louisville, Nashville,
Atlanta, Birmingham and New ORLEANS.
The national newspaper campaign that
is started from Los Angeles, San Francisco,
Portland and Seattle radiates eastward
through the circulation zones Of these cities
to meet and dovetail in with the circula-
ton zones of Spokane, Helena, Denver,
Dallas, Oklahoma City, Houston and Fort
Worth and on eastward through Mime
apolis, St. Paul and Kansas City, to pass
through St. Louis and cross the Mississippi
from Canada to the Gulf. From St. Louis
the widening radiation of force meets and
interlocks with that spreading from Omaha
and Des MONIES, and fuses with the great
zone dominated from Chicago.
Then, passing eastward through Indi-
annapolis, Detroit and Columbus, it COM
pletes the fusion Of 200 afternoon and morn
ing newspapers into one national medium
a single mighty medium with total ma
tional circulation of more than 100000
copies the great single unit of power in the
realm Of advertising!
By this amalgamation, a new giant is
suddenly born, full-grown. Its name shall be
1.-THE National Newspaper Unit" 1t stands
ready to serve national advertisers as they
have never before been served.
Thirty per cent of the entire population
of the United States is in these 100 cities,
or rather centers of infuence-3OOOO,OOO
people, with newspaper entering every
circulation of these 100 selected newspapers
is among the farmers on rural mail delivery
routes and in the suburbs of the cities in
which these newspapers are published.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18

~OMPETITION to secure ma
~ tional markets has become
so keen that individual business
firms are eagerly searching for
new methods by which to domi=
nate the attention Of the public
and to dominate it first;
searching for methods that will
give more intensive sales results
that can be obtained by any
usual form of advertising.
This method has been found
it is National Newspaper
Advertising.
AS is invariably the case, the
new method was found not only
to be an acceptable substitute
for the old, but to have certain
superiorities over the old meth
Cd of magazines plus newspa-
pers.
The ability of National news
paper advertising to create large
volume national sales has al
ready been demonstrated. Many
million dollars have already
been spent for the United States
Government in this way, helping
to bring to the Government bill
lions of dollars in return. Mil
lions more have been spent in
this sort of advertising by COM
rnercial firms; and the results
they have obtained have been
highly remunerative. The thing
has been tried out thoroughly. 1t
works every time!
One might think. at first that
to advertise in every newspaper
in every city in the United States
would cost so much that no ad-
vertiser could afford to pay the
price.
But the expenditure of so
much" money is not necessary.
When a concern goes into ma
tional advertising it does not ad-
vertise in every magazine of ma
tional circulation. The adver-
tiser selects a few magazines
only; and these he finds sufficient
for his needs.
By using the same judgment
and discrimination displayed to-
ward the magazine field in Sc
Letting the newspapers to be
used the advertising counselor
can prove to the advertiser that
newspapers so selected are GER
tainly fully as economical as any,
and absolutely the most highly
intensive method of reaching the
consumer nationally.
Suppose we take one newspa-
per in each of the first one hum
dred cities in the United States.
OF course, unless important rea-
sons interfered, one would nat
urally select the newspaper
which has the largest circulation
in each of these cities according
to the Audit Bureau of Circula-
tons report-the largest, wheth-
er morning, evening or Sunday.
This neu
Using of the An
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18

60, in answer to the question,
- "How, when and where to
advertise in newspapers nation
all "" we recommend:
First, that a campaign be
placed in the first hundred cities
in the United States, where to-
tai circulation Of Approximately
6,OOO,OOOis to be had in the morn
ing newspapers, 6,5OO,OCO in the
afternoon newspapers, and T.
100000 in Sunday newspapers.
Then, select local territory
where your goods are on sale and
where you are sure you will get
the maximum results per dollar
spent-that is to say, where your
statesmen have already sold the
dealers and your goods are on
sale-and work that intensively,
with special advertising in the
newspapers Of that locality, the
dailies and the Weeklies.
During recent investigation we found
that local dealers in the smaller towns have
the following preference for advertising
media: They believe, first in advertising in
their local newspapers; second they believe
in large city newspapers to back up a cam
paign in the local towns; third national
magazine advertising.
There is no power that will do more to
take your goods off the shelves than adj
vertising in the local newspaper in their
towns-especially if such local advertising
is backed up by National Newspaper Adj
vertising.
There is no better way to get your
goods on the dealers shelves than through
such advertising, and you will find the pub
fishers of those papers WELD decided in
huence and that the dealers in those towns
listen to the local publisher and do every
thing in their power to place on sale goods
advertised in the local newspapers.
To get from national newspaper adver-
Using the best results the advertiser should
conduct campaign of this sort for at least
a full year, and, preferably, for three years.
1t would practically eliminate all chance
of unsatisfactory results from newspa-
per campaign if the campaign were carried
through for twelve months Insertions at
least twice a week. with judcious com
bination of large and small size copy, should
be used.
Other factors being what they should
be, such campaign guarantees success.
Today is the day on which you,
and every other American business
man who is anxious to develop the
fullest market for his products, should
act Consult today with your adver
Using agent as to the ability of ma
tional newspaper advertising to serve
you. Or, if you have no agency con-
nection, write to the Newspaper Divi
sion, American Association of Adver-
Using Agencies, Metropolitan Tower,
New York, for counsel. The Associa-
ton has membership of III Adver-
Using Agencies, with headquarters
from coast to coast.
For you, national newspaper ad
vertising will enable you to broaden
your audience to tremendous degree,
without additional cost; it will enable
you to reach that augmented audience
swiftly; it will cement your advertis-
ing effort with your sales facilities,
eliminating wasted effort in advertis-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
BY WILLIAM H. RANKIN

THE circulation Of this list Of
afternoon papers is 6,3lo,-
557, daily; and when you stop to
consider that by using $4,000
line schedule in these cities you
could use ten full-page ADVERTISE
ments, forty quarter-page adver-
tise1nents, and still have left 49,
600 lines which would permit Of
a double column, so lines, adver-
tisement twice a week through
out the entire year, you can read
lily see the extraordinary posi-
bilities of such a campaign.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18

\ QUARTER page ADVERTISE
\ ment in newspaper al
ways attracts attention. A full
page advertisement in a news
paper compels attention. 1t
can't be "buried."
All advertisers are striving to-
day to dominate in particular
mediums, but there is no way
that can dominate nationally in
national advertising so we'll as to
dominate in national newspapers
as we'll as in local newspapers.
The recent work done by ad-
vertising men, first for the Red
Cross, then for Snileage, and for
the Liberty Loan, and for the "18
to IS" Draft, has taught business
men that the new big thing in adj
vertising-that is, the dominant
plan" to reach masses of people
is full page advertisement in
the daily newspapers.
Big business men have OBJ
served, through newspaper adj
vertising, the cost Of selling a ST
membership in the Red Cross re-
duced from the average Of six
teen cents, without advertising,
to less than seven cents per dol
lar member by advertising. That
was done with full-page news
paper advertising, used in dom
inant way-that is, seven full
pages in each Of the seven daily
papers in the city Of Chicago.
The original plan was to secure
10000 members for the Red Cross of
Chicago, but, because of this dominant
newspaper advertising, paid for by
patriotic Chicago business men, at the
end of six weeks we had secured 49,
600 members-an object lesson in the
economic value of newspaper space
when properly used!
1t is estimated that more than
$13O,OOO,OOO will be spent in ma
tional newspaper advertising during
the year 1919. A very much larger
sum than that will be spent in
newspapers by local merchants.
When all national advertisers wake
up to the value of national advertising
campaigns in newspapers the $780,
100000 will jump to S3OO,OOO,OOO al
most over night.
his new method, National News
paper Advertising, that made the
United States war-activities promo
ton so successful, is now being put
into use for commercial purposes. In
the city of Chicago there is running
now Build Now campaign-a
campaign of full page advertising in
every daily newspaper in the city of
Chicago, backed up by consistent
smaller advertising copy. In less than
thirty days after the campaign COM
menced an item appeared in the news
papers showing that during the month
of April there had been more build
ing permits issued than in any other
month during the past five years.
Copy for this campaign is now be-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
National Newspaper Advertising

How. When and Where to Use 1t
BY H.
HRanknCo NewYo Chicago
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
The Timeliness Feature

Most advertisers in national maya
zines are able to forecast weeks and
months in advance just what season.
able arguments they wish to make in
favor Of their products on the publica-
ton date of any magazine and are
therefore able to prepare effective
copy in time to meet the mechanical
requirements of the magazines whose
"closing dates are usually weeks in
advance of the date of publication.
By using newspapers, copy" ex-
actly pertinent not only to the hour
but to local conditions, can be pre-
pared; and sharp blows can be struck
with an immensely telling effect in the
business world as in military cam
paigns.
In the case of many articles, this ele-
ment of timeliness is an absolutely essential
feature, adequately met by the newspapers
alone
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
Sunday Newspapers

There are a great many adver-
Users who prefer the Sunday
newspapers for their advertising;
and those who have that prefer
ence can buy full page in the
first one hundred newspapers in
the country, for a national cam
paign, for $26,568; 5000 lines,
$1,000; 10000 lines, $108,O00;
10000 lines, $250,065; $4,000
lines, $533,701. The total num-
Der of subscribers reached is T.
339,463. Surely, if you will COM
pare this circulation with that of
any other national medium, you
cannot help but be favorably i'm
pressed.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
Afternoon Newspapers

Champions of the evening newspapers
point out that the evening newspaper
reaches the home and stays there. Not the
father alone, they show us, reads the even
ing paper, but also the mother, sister and
brother-all read the home delivered after
noon paper. A national campaign in 100
evening newspapers having 6,315,557 circu-
lation, would cost as follows:
Full page, one time, in 100 newspa-
pClS SLL,OoL
5000 lines in the same newspapers. S47, l8o
10000 lines in the same newspapers. $o3,2Oo
zO,OOO lines in the same newspapers. $1,000
$4,000 lines in the same newspapers. $47o, 172
Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-07-18
Prevention, of Nom
Distribution Waste

While the newspaper campaigns out
lined in the foreground are designed to
cover the country from coast to coast, many
merchandisers will prefer to select news
papers in such manner as to cover certain
districts more thoroughly, in which their
distributing facilities are we II provided for;
and to omit the use of newspapers in other
Districts in which their sales distribution
has been built up to lesser degree.
Such selection of territory for intensive
cultivation cannot be made by the adver-
tiser who uses national magazines exclu-
sively
The magazines themselves provide fig
ures showing the distribution of their circu-
lation. The advertiser perceives that, in or
der to reach certain sections in which he is
prepared to make sales of his product, he
must pay for circulation in districts which
are of no immediate value to him.
National advertising through newspa-
pers carries with it no such wasted expense.
The advertiser need select no newspaper
whose circulation does not 20 hand in hand
with his own sales facilities.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

Jersey Shore. was ,luo.s. n. (.
officers on the Louisville. ne Vent
abroad in August. 1917, with the Nine
t"cnth Engineers and worked with ths
unit in 81. Nazairc, where it assemble
from 400 to 1900 Baldwin locomo
tiycs. He enlisted as a private and re
r"ivcd his commission as Lieutenant ip
September of that year
Th" English bride of n navy petty Of
tic"r came over on the Louisville. Sb
is the wife of George II. Lowery. 1911
North Fourth street. a boatswain s
mate. Lowery at present is assigned
to the battleship Utah. lying in the
Hudson river lie is to put out to sea
within day or so. % sN
Tho couple met in London about n
year ago. They were married December
6 in All Saints Church, Wantsworth,
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

Captain Il. g. Costello $500 Disston
street, sou of Congressman Peter T..
costello. has returned from overseas.
lie was in action with the Sixteenth
Field Artillery and went through tho
battles at tho Marnc. the Ourcu and
at Fismes. He was gasscd at Fismcs
and then assigned to prison camp work
at Tours. lie returned TO active duty
for the Argonnc offensive and at the
signing of the armisticc was assigned
to the artillery school at Sumur.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01
under the provisions Of the war risk
insurance net. it wns Announced.

under the provisions Of the war risk
insurance act, it was announced.
Approximately 1,O97 900 checks,
amounting to S3S 900 900. were mailed
last month, and since October @. 1919,
when the war risk act became effective.
tho bnrcau has sent out more than II. e
100000 checks to dependents. and more
than Si0G.000. 900 has been paid out in
nllotmcnts and allowances. insurance
awards and compensation awards.
These checks have gone TO every cor
ncr of the world. During March SO 900
were mailed to foreign countries. the
greatest number of foreign checks go
ing TO Italy. Each check represented
II man from foreign country serving
in the armed forces of the United
States. More than $500 foreign checks
are being hold by tho bureau be Q.
cause of suspended mail service. Among
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01
U. S. WAR INSURANCE
MAILED TO SURVIVORS
&c, 900 Checks Sent Out Today
$3s, 100000 Paid to De-
pendents Last Month

Washington. May 1.-IBy A. p
Eighty six thousand checks. represent. q.
ing payment for virtually all awards
made to date. were mailed today by the
bureau of war risk insurance to bcncfi =
ciarics of men who died in the military
or naval service, and who were insured
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

them are three destined for Germany
for the dependents of men in the service
OF the United States. Over 1000 checks
are being held for persons in Russia.
Poland, in Turkey. Finland and Ru-
mania. and ns son ms proper ADJUST
mcnts can be made they will be mailed
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01
PLUNKETT GETS D. S. M.
Admiral Produced Naval Gun Bat
TALON, Greatest Of War

Washington, May Award of the
Distinguished Service Medal to Rear
Admiral C., =. Plunkett for his services
in connection with the production
transportation to Europe and placing
in action on the western front of the
United States Naval Gun Battalion,
was announced here by the War De-
partment. This battalion consisted of
five fourteen inch guns on railway
mounts, according to the citation "the
most powerful artillery weapons
brought into action against Germany
and her allies during the war.
The medal also was awarded TO Colo
nels Alfred J. Booth, Francis w. Rails
ton, adjutant of the Forty second Diyi-
sion; James A. Logan, Jr., and Ed
ward N. Bowditch, and Captain John
G., Hughes.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

INSURANCE COMPANY AMERICA 232 Walnut
he S. S. WHITE DENTAL MANUFACTURING CO,
|UTHWARK NATIONAL BANK 2lO S.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

There is still room for hundreds ol
stcnographcrs and rlp,r. in the gov
Crnmcnt service at Washington. accord b
ing to ANNOUNCEMENT made by the Civil
Service Commission.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01
PENNA. AND N. J. MEN
REPORTED WOUNDED
No Major Casualties Are Listed
Today From Either Of
These States

Washington. May 1.-Th" following
arc included on today's overseas cas- d.
ualty list issued by tho War Depart
mCnt:
PENNSNLNtNIA
Wounded Degree Undetermined
CORpORAI.S - Jesse Erwin. pittsburgh
STANLEY kuwaIsli. Dickinson tl'E.
Wounded slightly
MAJOR -- Wilson Potter, Chestnut NIL
~. I,,ltt
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

NEW JERSEY
" uIIntlCd SLIGHT,
Government Still Needs Typists

'OliPOEAI--lHw"s :. Burke, 1875 Nor
Tw"utN-s"cond s'rn"' CuuulIr
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-01

The War is lrOn, but the
bills must be paid. The
success of the Victory
Liberty Loan is our job.
We are only lending, not
giving, or money and
orr. Government guar
antees lis return Nth
interest. Buy today!
The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1919-02-19

LET EXPRESS WANT ADS SELL
THAT ARTICLE FOR YOU,