Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-04-04
DEAR FOLKS.

wilson & Co. Everybody
in the whole organization is en-
thusiastic, "up on his toes" and
proud.
This is the week that Wilson g.
Co., announce that they are pro-
ducing Certified Ham and
Bacon. All over the country
the dealers are putting up win
dow signs telling the news. In
cidentally, I am coming to be-;
lieve that the dealers who handles
Wilson products are imbued
with the same pride and con-
fidence in the Wilson institu-
ton as are the $4,000 workers
in the various plants and
branches.
All these Wilson & Co. men and
women are pleased as pleased
can be this week because they
have known for a long time
that the company would put
Certified Ham and Bacon on the
market at this time. They have
known of the care and skill and!
exactness with which these
products were being perfected
to deserve the Wilson Certified
label. That Certified" label is
the new plus ultra for any Will
son product. When it is placed
, on something it means that that
I particular food product is just
as fine as it can be made, as pure
as purity itself and as good as
anything ever can be good to-
eat.
{ The name and fame of Wilson
& Co. Certified products has
grown up in the past two years.
! 1t started when the companyl
brought out its line of canned
fruits, vegetables and table spe-
cialties, giving them the name
Certified" and placing upon.
them a guarantee that the user
would find them of the highest
possible quality.
In their smoked meats "Majes-
tic" was the label of their top
notch quality. Majestic Ham
and Bacon we're, and are,
mighty we'll known and liked.
Mr. Wilson saw the great pop
ularity won by the Certified"
fruits and vegetables, and he
said:
1--WE must have Certified Ham
and Bacon. Can we make them
good enough to deserve the
Certified label?"
1--WE can and we WILL" was the
Eprompt answer.
So there is bit of history. III
wasn't merely question of cur
ing and smoking ham and
bacon of the most excellent
quality. 1t was a matter of
knowing at every step along the
line that this ham and bacon
was going to be good enough
! to be honored with the name
of Certified"
This means selecting the porkcrs
themselves. They have to be pork
crs of excellent breeds, they have to
be in the pink of condition, they
have to show to the practiccd eyes
of the experts who select them that
the quality is there. 1 have watched
the production OF Certified Ham and
Bacon-watchcd the careful, slillful
choosing OF those hams and bacon
sides. L have seen how precisely a
ham is chosen, how exactly IL bacon
side is selected. There must be just
such IL proportion of fat and lean,
the skin must be smooth, the ham or
bacon must be visibIy perfect. Then
it Is carefully trimmed. and sent on
through the curing and smoking de-
partmcnts. Nothing is hurried, for
the men who have charge of this
work tell me that hasty curing and
smoking do not create the sweet,
aDDctiZing flavor and the hunger
satisfying taste that must characters
izc u fine piece of ham or bacon.
All the way through 1 noticed that
these mcats-as, indeed, arc all
other Wilson productS-Wcrc hand
led and prepared with RESPECT.
Respect is IL fixed principle in tho
Wilson plant, and when you come
to think OF it, il Is u pretty good idciI
to be respectful to foods. They de-
serve respect, if they are destined
for your table, and the Wilson folks
know this and show respect toward
them.
/ have told you in my previous lct-
tcrs how the spirit of good will and
IoyaIoy pcrvadcs the whole Wilson
ORGANIZATION. i have tried to suS-
.cst that this spirit of pride and OF
fellowship is n guarantee that inc
} Droducts of Wilson X Co. will be all
the better for il. Every worker III
the Wilson plants feels this way
about il. and that is why this week
every one of them is SO hugely
clad and proud that Certified Ham
and Bacon are being announced.
Each of them fcels-and knows
that here is another proof of what
the heart and spirit of the Wilson
organization means, and that once
.aU- IL