The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-06-15
NEWS AND COMMENT IN THE WORLD OF ART

Vast fortunes are spent for adver1is,n,
on billboards, car cards, window hap.
ers, package labels, catalogues a.
, The publisher, the advertising man
the editor, the art director and the az
lists all combine their genius in ~.
development of appropriate and or,et.
nal ideas and designs. Millions A..
spent annually in the execution =,
these designs.
THE art problem-or job-whatsv.,
you choose to call It, Of reproduction IN
all its branches - photo-ensrav,ns,
wood block, and linoleum prtnt,n.
gravure, Offset, photography ana prirt'
| ing-is one that requires the most In
I telligent. optimistic cooperation .,
| every one Identified with the reproa,c.
tive arts. Patient cooperation mor.
than any other human, mechanical or
scientific factor IA responsible for N.
few fine examples of reproduction.
The exhibit includes a set OF b,,-
torical plates lent by Stephen H. Hon.
gan. These show the developman,
from the first photo engraving mas.
in 1924 to the three color block process,
made in Brussels in 1914, Just before
the war, which completely DESTROYED
this plant.
The posters and cover designs show.
ing original drawings and the repro.
auctions therefrom, were collected nv
Ray Greenleaf, art director for Ward
& Cow. Mr.. Greenleaf writes IN the
introduction: Never was the poster
so valuable a piece Of advertising a.
to-day. The world war has done much
to make II so. The Government an.
preciated that the poster was the grea,
medium with which to tell the publ,c
quickly, a fact or to announce and
push a great loan. The poster reaches
all classes, the educated and the I'm.
educated, the child and the grownup
! often when advertisers are using
the hit you in the eye stun, q refined
artistic poster will get better result,
Not every poster that attracts your
attention sells the goods--a salesman
can be too aggressive. The artistic
poster carefully considered and de-.
signed TO do its work is the best poster
The standard OF posters is being con.
| tinually raised, though It is still too
seldom that a really good one stands
out among the many produced. Before
the great war many a painter would
not 'condescend' to make a poster or
advertisement, but now most of them
consider 1t real commission"
The senior class Of Baylor Cniver.
sity, Waco. Tex, has bought and win
give to the university as a memorial
the life size picture. full length. Of
Robert Browning, painted by his son.
The picture, which has Just reached
Waco, was displayed in the Grosvenor
Gallery. London, just after the poets
death. 1t Is a magnificent likeness
and critics have been unanimous in
saying it is the best work Of the artist,
who was very gifted and who worked
in the studio of Rodin.
Another portrait by Barrett Brown
ms OF his father is now in the Baliol
Library. Oxford, but it is not con-
sidered as fine work as the one to DO
presented Baylor University at the ap-
preaching commencement.
The picture was secured through
DR.. A J. Armstrong, the head of the
department of English at Baylor and
although it was offered for $50 gutneas
it was secured for a little less than
that amount.
IL Is the purpose OF the college to
allow one of the rooms IN the library
to be known as the Browning Alcove,
and 1t VIII be fitted to receive the
picture and the Browning collection OF
BOOKS, which is one OF the finest in
America, containing nearly a complet.
J set OF first editions OF Browning
besides hundreds Of works Of criticism
and biography.