davidaulloa/AmericanStories huggingface dataset:
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27
ADVERTISING MAxlMS
BY FRANK STOCkOAlE

Advertising is the artillery OF
business.
Most merchants were trained as
infantrymen-to sell across the
counter.
A town is as big as its trade
territory -.
A man who does not believe In
advertising beyond the needs OF
meeting competition does not be-
lieye in advertising.
Advertising sells more goods
sells goods quicker and equalizes
business.
Advertising can pay for itseit
without selling a dollars worth of
goods. by eQualizing trade.
Some retail merchants are spend
ing advertising 10 increase the
selling cost.
The longer you advertise the
less it will cost in proportion to
your business.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27
AD CLUB MEETING.
Officers to be Elected and Frank
Stockdsle Will Sneak.

The first meeting of the Marshall
town Ad Club in months will be held
a. the Marshalltown Club Friday
night, following dinner that is to be
served at O'Clock. Officers will he
elected and pInns for the Cub work
will be taken up. Frank Stockdale, OF
Chicago, who was formerly counse'
for the Associated Ad Clubs of tho
World, will ispeak. The influenza cpl
demic and the departure from the city
OF the clubs president and vice presi-
dent, Herman Knudsoa and j. H.
Mchan, prevented the club from hold
irg meetings regularly.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27

and he quoted Louis HIN as saying
that anything desirable is advertis-
able"
Advertising that is used an slim
ulant to business is going the way OF
John Barleycorn. Advertising Is
poor game for a duitter. Advertising
~ a building up process. The longer
You advertise the less It viii cost In
proportion to your business"
Owing TO the inclemency OF the
weather and the fact that the eve
ning's Address had been scheduled AN
hour earlier than usual the attendance
was the smallest OF the week. The
message, however, was one Of greater
value than any brought TO Marshall
town by Stockdale and II Il TO be re-
GREETED that the attendance was not
larger
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27
kooNTz FOR COUNCILMAN.
Candidacy Of w. r. koontz For Nomf'
nation at Primary Announced. !

w. T.. Koontz, retired, today an
nounces his candidacy for the nomi-
nation of councilman at the city prt-
mary March II. Altho q resident OF
the city since 1900 and the county
during most Of the time since 1871
koontz has never held city or coun
ty office. Before moving TO the city
he farmed in Liscomb township FOR y
number of years. In his younger days
he was a locomotive engineer running
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27

On the Northsrn pscific. out Of Law
ingston. Mont. and on the Union Pa
cific out OF La Grande. Ore. Tor stght-l
cen years, During those years ~ was
an active member OF tho brotherhood
OF Locomotive Engineers and since he
retired from tho road In 1897 he has
maintained an honorary membership
In the brotherhood.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27
ADVERTISE SAYS
|. FRANK ST0CkOALE
MERCHANDISING EXPERT TELLS
RETAILERS VALUE OF
PRINTERS INK,
TREATS ADVERTISING AS
SYSTEM OF EDUCATION
"

Address BristIes With Pertinent
Pointers on Advertising Retail
Business--Bia Advertiser Helps to
Build Up Town and Its Trade-Ad.
vertisins Is to Business Artillery
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27
Beqin School Monday.

New classes in shorthand. typewrit-
ing and bookkeeping Monday, March
?. Ask for catalog. Central Iowa Busi-
ness College.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-27

Circus N'Everthing at Marshall
town high school gymnasium. Thurs
Perth Amboy evening news., 1919-09-13
R1bbhng Rhimes
BUYING THE BEST.
BY WALT MASON

The best things are the cheapest,
and shoddy things are punk; that
mans a chronic weepist who blows
himself for junk. Some bargain he
goes hunting, in hens or huber tires,
in celluloid of bunting, In hats or
cast-off Tyres. He doesn't ask the
merit of calico he buys; he doesn't
bite or tear it, or hold it to his eyes;
if it's cheap as bitten, he thinks the
deal will pay; and every game he sits
In he. plays this sort Of way. His
clothes are always seedy, his shoes are
down at heels, he's looking poor and
needy, though he earns many wheels.
He blows in all his wages for things
that do not wear, for birds in cheap
tin cages, and wigs that have no hair,
The chairs all go to pieces, he pur-
chased at the store, depositing his
nieces and aunts upon the floor. His
car Is always busting when he would
take a ride, and accidents disgusting
deface his snowy hide. His boat Is al
ways leaking when he would row a bit
and coroners are seeking his bones,
on which to sit. His dog Is always
NANCY, his cat was built to squall, his
cow Is lean and rangy, and kicks him
through the wall. He always hunts
the cheapest when he would shopping
wend; cheap prices are the %steepest,
as we know. In the end. My large and
shining dollars in good things I in
vest; in buying cows or collars, / al
ways want the best.
Perth Amboy evening news., 1919-09-13
NO COMPROMISE WITH DEsERTERS

Boston cannot permit her former policemen, who DELHI
erately deserted their posts in defiance of civic authority, to
return to work and still retain the respect of the rest of the
country. 1t is idle for Samuel Gompers, president of the
American Federation Of Labor, ~to'suggest that the men be re-
instated as if nothing had happened.
A great deal has happened in Boston that cannot be over
looked. Policemen sworn to protect the lives and property
of the city and enforce law and preserve order deliberately de-
serted their posts; they stood by and looked on while anarchy.
gan riot through the streets; they have tried to establish the
authority of a private organization over that of the govern
ment elected by the people; they have proven themselves un-
worthy of trust. FL
What would we think of a regiment of soldiers if, because
they did not like an order issued by their commanding officer,
they laid down their arms and refused to act while the enemy
pilaged the city they were guarding? 1t would be mutiny
punishable by death.
Policemen are to a municipality what the soldiers are to
a nation. A soldier obeys orders; discipline is the first essen
tiaI. There can be no discipline in a police force if every time
the men feel that they have a grievance they can quit in a
body, exposing the city with it's thousands of lives and millions
of dollars worth of property to the depredations of the mob.
Let us have an end of this sort of thing. 1t is up to Boston
to set an example for the rest of the country, just as Mayor Ole
Hanson, of Seattle, did. No man who deliberately deserts his
post should ever be reinstated. Especially should it be made
clear that no authority in a government like ours can super
sede the duly elected representatives of the people.
Perth Amboy evening news., 1919-09-13
FOR PROMPT ELECTION RETURNS

g4 Precautions being taken by the Republican County Com
mHtee to assure the prompt report of the primary election re-
turns are fully justified in view of what took place last year
when the delay in getting the official figures amounted to little
less than a scandal. In these days of rapid communication it
ought to be made a criminal offense for any election board to
be longer than twenty-four hours after the count has been
completed in reporting the result in their district. To be two
or three days in making the official return to the county clerk,
as was the case last year, indicates either fraud or incompe-
tence. 1t is trifling with the most valuable rights the people
have under a republican form of government.
Ii justice were done those election boards that were so
late IN making their reports last year would not be reappoint-
ed. They have proven themselves unworthy of trust. AS both
Republican and Democratic parties are equally represented on
each election board both parties must share equally In the
responsibility. In taking steps to prevent a repetition of last
years disgrace the Republicans are to be commended.
Perth Amboy evening news., 1919-09-13
Daily H0, oscobe
Sunday, September IA, 1919.

Copyright, 1919, by the Mcclure
Newspaper Syndicate.)
This is read as an uncertain day IN
til noon. According to ~astrology Mars
and Neptune are dverse in the morn
ing, but later Venus and Jupiter rule
strongly for good.
Constructive forces are subject to
disorganizing influences and the i'm
pulse to tear down will be- strong.
This sway which Is believed to
the mind to look with suspicion on
all efforts toward idealism or reform
movements will be powerful to in
fiuence thinkers. Legislators, minis
ters and writers will retard efforts
held to be progressive.
The navy will be subject to the sin
lister effects of the stars and there may
be designations of high officials.
Mars is again in an aspect that is
said to bring out military scandals
and to foment old feuds or Jealous
les.
Commerce and trade are well di-
rected by the planets that have sway
| after midday. Women should bene-
fit from the rule which makes for sue
cess in the manufacture and sale of
clothing. Jewelry. mirrors and what
ever contributes to the vanity of III
| mankind.
Ministers and teachers have a for
tunate rule and should be assured of
sympathy and understanding.
1t is prophesied that a preacher
will win fame in the United States.
He will come from across the wa
ter.
Changes in the characteristics Oh
| women are foretold by seers. These
will mark extremes of moral. intellec-
tual and financial standards.
i In the new era there may be a IL
cense and freedom among women
| which will bring about a puritanical
reaction that will benefit the churches
| as well as the people.
Danger Long prognosticated for the
! city of Washington, which has had q
forecast of more than one serious ex-
| plosion. is indicated as not far Of
when the year is old.
The scientific projection of thought
is prognosticated as one of the dis
! coveries that will be developed at an
| early date.
Persons whose birthdate it Is nave
the augury Of q successful year II
| which business will increase. Thosa
| who are employees will benefit.
Children born on this day may be
rash and impulsive, but lovable and
! successful,
Perth Amboy evening news., 1919-09-13
Dahl S~ermonette

-The spider taketh hold with hel
! hands, and is IN kings palaces"
Now the spider causes mingline
emotions In the mind of the average
housekeeper.
She wonders-almost while hel
back is turned-the spider can build
! a home which puzzles scientists, gives
great joy to the children, and causes
her despair of ever making her house
look as though she ven tried to
keep 1t clean.
Solomon has advised the sluggard
to go to the ant and learn lessons of
Industry, and he commends the little
insect to us because II carefully
stores away its food In the summer.
But the ant has nothing on the
spider.
Her home is her hunting ground
she doesn't need to go out in search
of food-her food comes to her.
Solomon reminds US that the
"conies"-those feeble folk" as he
calls them-make their homes in the
rocks, and that therefore they should
be emulated.
But who wants to live always
among the rocks?
Then he tells us that the locusts
are wise little creatures, because,
though they have no king, yet go
b4lcy lOEILI ny DdAhtAos
And yet, the spider Is a busy, hust-
ling little creature.
''She taketh hold with her hands"
She doesn't believe in absent treat
ment-she's right there, whenever
anything in her line needs to be done.
When the ~housekeeper brushes
down her webb can see the spider
shrug her shoulders, as though that
were a mere trifie-and she goes to
it to spin another.
If she Is hustled out of kings
palaces where she could look on n
Of earth's greatest rulers, she'll take
UP her abode in the home of the
humblest l~odgekeeper close by, and
soon learn to be content-lfke a true
philosopher.
'She taketh hold"
And-she holds on.
That's why she succeeds.
The ants are very frugal, the
comics are very wise, and the locusts
must be very clever-but the spider
Is q wizard.
Watch herl
Study her ways.
She'll give you a lesson In success
that you won't find In any CORE
course, nor in any OF the
.iprinciples' laid down by he "ex-
pertsr who claim to tell o nov to
win fame and fortune.
Robert Bruce, the Scottish chier
who had been beaten temporarily by
the hosts of the English, taking ref
uge in a cave, watched a spider SPIN
web across the mouth of his hiding
place.
And the spider failed and failed
and failed, and then finally won IN
It's effort to swing itself across the
opening of the cave. And the per-
of the spider put new hope
Into Bruce's heart-and he fought
again and won. -.
Go to the spider-thou who art
faint-hearted and learn her ways
the spider lives in kings palaces
Perth Amboy evening news., 1919-09-13
Fire Alarm 81


23-Raritan Copper Works.
and Sheridan Street.
25-Smith Street and Central r. n
26-Market and First Streets.
27-Madison Avenue and Paterson St.
28-High and Lewis Streets.
35-Sm1th and IIigh Str"ets.
36-New Brunswick h~e. and New ST.
37-Smith and State StreetB.
42-Atlantic Terra Gotta Works.
43-Buckingham Ave. and Hartford ST.
46-Commerce and Front Streets.
46-State and Washington Streets.
64-State St. and Buckingham Ave
65-Parker st. and PULASKI Ave.
b6-Hall Ave. and Charies st.
67-State and Wayne Streets.
bo-Near United Lea Works.
62-Washington and First Streets.
63-NAw Brunswick Ave. and Elm ST.
64-STAith Street and Watson Ave.
65-Commerce and State Streets.
72-Front and Smith Streets.
73-Water and Gordon Streets.
Ave. n Gordon Street
S1-Rrace and Hanson Avenues.
and Herbert Street,.
B3-Amboy Ave. and Washington st.
B4-Lehigh Ave. and Stanford Street
s5-Near City Hospital.
86-leveland and Brace Avenues.
and Hall Avenues. :
92--Amboy Ave. and Inslee Street.
qa-Lawrence and Francis Streets.
s4-NevilIe and tombstone Streets.
Perth Amboy evening news., 1919-09-13
Ike McLke Says.

Ike McLke Says.
Another reason why there are so
many old maids is because a smart
won't give up q SIS job for a
15-cent man.
Women are SO intelligent about
some things that it jars you to see a
short fat woman wear a certain style
it.
Many a man would go home at 8
O'clock at night in these prohibition
times only he can't think up a good
excuse to give his wife for being
home SO early.
A woman may not get any pleasure
out of bossing her husband. But she'll
boss him just to convince her neigh
bors that she a do it.
1t doesn't do for the owner of a
mule to go around announcing that
he hasn't any kick coming.
Have you ever noticed the queer
look an old maid gives a woman who
has lac four or five husbands?
If a girls hands are soft and white
and red, the girl isn't going to make
you as good a wife as you think she
Is.
Anyway. a homely girl hasn't much
trouble convincing herself that she
has an Intellectual Appearance.
Tne motnS are gong to nave a hard
winter. Most of us will be wearing
the same outfit we wore all Summer.
You may not believe it. but the man
with a wife and four daughters
doesn't get any more buttons sewed
on han a bachelor.
Give a boy his own way and he'll
use up six pairs Of shoes before he
uses UP one box of shoe polish.
Consider the Gas Meter. 1t tolls
not but. gosh how 1t can spinl
OF course it is none of our bust
ness. But we have an idea that
broadcloth would be the proper stuff
with which to make q skirt for a Corn
Fed.
A lot of women get pros
tration trying to find u things that
they really do not want to know.
A wife should always share her
husbands troubles for the reason that
If he hadn't married her he wouldn't
have them.
Perth Amboy evening news., 1919-09-13
To Be Of influences.

If you can't swing things your way
In life the sensible thing Is to swing
with things the way they are going. To
DO sure you can just abruptly cut away,
but that leaves you out Of touch with
things. It may be a relief to your con-
science to be beyond the reach Of COM
promise. But you are also beyond the
reach Of influence. You can not hope
to be able to mold character or even
contribute anything toward bending It
Perth Amboy evening news., 1919-09-13
Punishment

The whole Of life and experience
goes to show, that right or wrong do
ing, whether as to the physical or the
spiritual nature. liz sure In the end to
meet its appropriate reward or punish
ment. Penalties may be delayed, but
they are sure to come.
Perth Amboy evening news., 1919-09-13
YOUR ATTENTION, PLEASE

II your bowels need q wholesome
physic that thoroughly cleanses sweet
ems the stomach and benefits the liver,
take a Foley Catharttc Tablet tonight
and you will feel better In the morn
Ing. It Is a quick and safe remedy
for sick headache, biliousness. bloat-
ing. sour stomach. gas. bad breath, In
digestion, constipation or other condt-
ton caused by clogged " irregular
Foley Cathartic Tablets cause
ne gripping or ausea. Sold livery
where.-AdY,
Perth Amboy evening news., 1919-09-13
For Social Success.

Whenever you see a "a who Is sue
cessful In society. try to discover what
makes him pleasing and, If possible,
adopt his system.-Beaconsfield.
Perth Amboy evening news., 1919-09-13

Advice.
Take this advice to heart today,
Don't make a foolish crack;
For you will find the less you say,
The less yon need take back.
Make note of this and don't forget,
No matter where you go;
The less you say, It's safe to bet,
The more they'll think you know.
sr Hastings (Neb.) Tribune.
And should you an example need
"a OF this fact, then my word!
You could no better have. indeed,
Than poor old Henry Ford.
Newark Advocate.
Perth Amboy evening news., 1919-09-13

Rev. Arno Moore has disposed of
his furniture household good and
other chattels at public sale in Marys-
Vile, Tennessee.
Perth Amboy evening news., 1919-09-13

We received a letter yesterday adj
dressed to Luke McLuke, u. s. A. On
the back of the envelope was the
rhyme:
When to others you write, you need
address,
Town and street you should not
leave In doubt;
But the mail men know-or I miss
Guess -
Where Luke McLuke hangs out.
Perth Amboy evening news., 1919-09-13

Houston (Texas) Post.)
Paragraphery in the great state OF
Ohio a be conducted only in pro-
nounced bucolic environment. War
wick, of Toledo, and Ryder, of Co.
lumbus, grow small radishes and Gu
cumbers, where Luke McLuke in Gin
cinnati Is making tragic experiments
in dry farming.
Perth Amboy evening news., 1919-09-13
He WIN Some Day.

Dear Luke: Why not let us have
that pathetic ballad: They Fed the
Baby Onions So They Could Find
Him in the Dark Anxious.
Perth Amboy evening news., 1919-09-13
Bits of By Play
BY LUKE McLUKE
Copyright, 1919, the Cincinnati
Inquirer

To My Old Straw Lid.
Farewell, old straw hat. you've served
me well,
Since 1 donned you last spring;
How many tales your tongue could
tell,
Were you a gabby thingl
You've been with me IN many towns,
We've had a lot of fun;
We've had a lot of ups and downs,
And now your day is done.
We've played the ponies, dealt the
cards,
We've been on many trips;
Through sun and shade we've been
real pards,
We've had our share of nips,
When I donned you the land was wet
But we have changed our ways;
I hate to see you go, o bet,
Old friend Of better days
She Does.
at a y here that q Judge has de-
cided that a wife should tell her hus-
band all she knows" remarked the
Old Fogy, as he looked up from the
newspaper he was reading.
'That Judge must be a single
man." commented the Crouch.
Ouchi
Eyes are the windows of the SOUL"
I've often read this famous line,
That 1t is rue I'll bet my roll,
I know I have q pane in mine.
Obi
"Why shouldn't a husband let his
wife have the last word?" demanded
Mrs. Gabb.
Because she never seems to get to
It," replied Mr.. Gabb.
Doggone TT
These blame reformers are a pest,
This is the truth I'm telling you;
The things we like to do the best,
Are things they say we must not do.
Huhl
81 have noticed one thing about
church building" remarked the
Rounder.
What Is that7" asked the Pastor.
at Is too large for a religious SER
vice and too small for a prohibition
meeting" replied the Rounder.
The Pessimist.
This grouchy old Changers
Stands round and contends
He's held up by strangers
And thrown down by friends.
Perth Amboy evening news., 1919-09-13

Stretching Your Imagination Won
Make Both Ends Meet.
Perth Amboy evening news., 1919-09-13

Any time a panhandler holds you
up n asks you for a dime tell him
to go to Helen Work in Logan, Ohio.
Perth Amboy evening news., 1919-09-13
Names Is Names


Henrietta Bear lives In Hyde Park
Cincinnati.
Perth Amboy evening news., 1919-09-13

This grouchy old Changers
Stands round and contends
He's held up by strangers
And thrown down by friends.
Perth Amboy evening news., 1919-09-13
NTpPcvf

Where Luke McLuke hangs
Perth Amboy evening news., 1919-09-13

Eyes are the windows of the soul"
I've often read this famous line,
That 1t is true I'll bet my roll,
I know I have a pane in mine.
Perth Amboy evening news., 1919-09-13

These blame reformers are a pest,
This is the truth I'm telling you:
The things we like to do the best,
Are things they say we must not do.
The Bridgeport times and evening farmer., 1919-01-01
Anniversary A of Three Great
 Events in British HistOr,

The first of January is the anni- versary of three of the greatest events in the history of the British Empire, for on this date the Union of Great Britain with Ireland as the United Kingdom was formed in the year 1901. In 1877, on the same date, India was proclaimed an em- pire, while on Jan. 1, 1901, the Com monwealth of Australia was formally inaUgurated.
 Girard College was opened in Philadelphia on the first day of 1848, with the provision, as set forth in the bequest of the founder, that no min ister, priest, or other agent of re- Egion, should ever be permitted to set foot within it's precincts.
 Today is also the 55th anniversary of Lincoln's emancipation proclama- ton, which went into effect on Jan. l, 1863.
The Bridgeport times and evening farmer., 1919-01-01
USE OF BUCKN|HEAT COAL WILL HELP
 RELIEVE ANTHRACITE SHORTAGE
United States Fuel Administration Urges Liberal Use of Smaller Size of Hard Coal Which Cost
 Consumer Less

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