New-York tribune., 1919-07-04
BUSINESS NEWS BUREAU,
Tribune Building
154 Nassau Street
Rush of Buyers
Expected Here
Coming g Week
Visitors Will Find Large
Range of Samples to Sc
lect From, but Manufact-
urers' Stock Not Heavy

Developments come thick and fast
In the women's apparel manufacturing g
industry next week The greatest
number of buyers ever corgregated in
New York at one time are expected
here to begin the fall shopping for
retail stores all over the United States
and Canada Upon the attitude of the
majority of these buyers will depend
the future trend~of the industry for
the fall season.
All manufacturers insist that the
buyers will find scarcity of merchan-
disc, but possibly the widest range
of samples from which to make selec-
tions that have ever been prepared for
their reception. Silk, wool and cotton
materials are scarce and the manufac-
turers 1t that they will not be able
to many garments as they
did years The new labor
toward a decreased output, say the man.
usactNrers. and has added fully so per
cent. to producing costs. This, of
ocnrsc, is added into the selling price
of each garment.
Large Business in June
Many manufacturers say that the
fall business given them by early buy
ers last month exceeds that Of any
June in their experience. This would
seem to indicate buying orgy on the
part of the retailers, if the bulk of the
seasons business is yet to come. On
the other hand, several large retail
stores in various parts of the country
have announced their intention of hold
ing eff their fall purchases for a
few weeks in the belief that the pres
ent high prices will not hold through
out the season.
prominent manufacturer, whose
success in the garment business has
been founded on his ability to size up
the situation from the buyers as we'll
yesterday that, while there would be I.
scarcity of merchandise, early buying
would not be advantageous to the re-
taller.
Style Changes Likely
tablished now" he said, land the early
buyers will have to come back into the
market later on for the new fashions
Whlie the manufacturers see big
business coming to them, they know
that styles will have to be changed as
soon as the Paris fashions become
more clarified. Despite reports to the
contrary, there has been little brought
back from Paris SO far that will inf1u-
SitSC <AiuSlI ISdu StylcS VI prevail
throughout the season."
To back up his argument that the
styles have not been defined as yet, he
cited the fact that many Of the fore
most style leaders of the country are
going to Paris late this month, even
those who made earlier trips.
"The wise buyer, in my opinion" he
concluded, will not place heavy orders
early, but will buy sparingly now and
visit the market frequently during the
season. If a countrywide shortage of
merchandise sets in, substitutes will be
found
From early orders placed in the mar
ket, it seems apparent that the retail
ers expect coats and dresses to be
worn in greater quantities than suits.
The coat and dress combination, it is
pointed out, provides wider variety
of attire for a woman than does a suit.
Under pressure Of high prices, it is
said, women in moderate circumstances
will forego large wardrobes. and in this
case they can dispense with a winter
suit easier than they can with heavy
coat