Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1919-12-10

Speaking of Christmas presents do
you remember the old days when men
folks received a mustache cup? And
do you remember the old-fashioned
mustache?
Have you forgotten how the ladies
used to get celluloid toilet sets that
contained a brush, comb, mirror and
a nail bjinkus?
Soon it will be too late to buy 'em
early.
Industrial America is having a
whale of time-but look out for the
headache on the cold gray dawn Of
the morning after.
The old-fashioned Christmas num-
Der that country newspapers used to
get out will have to go by the board
this year. Print paper is too ALFRED
dear and hard to get
A good many newspapers are fac
ing a prospect of suspending this win
ter on account of inability to buy pap
err. Print paper stock is now three
times as high as in normal times,
but the great trouble is that not
enough is produced, and somebody
must do without, no matter what the
price
Alcohol, long humanity's curse is
liable to become a great blessing. The
eminent scientist DR.. Alexander Ora
ham Bell states that it now can be
produced cheaply and that even farm
weeds will produce it. John Barley
corn is down and out but the alcohol
power age is on the horizon.
Save your coal Even though the
coal strike may be settled as the pap
ers indicate it will be a long time be-
fore production catches up-perhaps
not before summer. Be just as care
full of your coal as you can. Even
though you think you have enough
be careful. Some other poor devil
may be saved from freezing because
you made your coal do. Save your
coal.
The man who is always abusing
his competitor is the one who is get
ting the worst of it. Successful peo-
pie are too busy to think of being en-
vious or jealous and besides-why
should they? Envy and jealousy hurt
the man who feels and expresses
them far more than anyone else
ADOI / 80 " WI ~
Zero weather starts the ice man to
thinking about his winter crop Take
a tip from him and prepare to haf-
vest that particular winter crop tor
yourself All you need is a pond,
Wisconsin winter, and an icehouse
Advertising costs so much" plain
lively remarks merchant whose
goods are selling for twice as much
as they were a year or two ago. We
agree that advertising costs more just
as merchandise costs more for the
two go hand in hand.
A year ago newspaper supplies
could be bought for about half what
they cost today and we thought then
they were high to the point of being
prohibitive. But we have to have
them or quit so we keep on buying.
In this issue of the Herald there is
$35 worth of white paper alone There
is over 500 in labor. There is 81 in
ink. There is SO in light and power
and $3.50 in rental Other costs pile
until there is not less than 5000 in ac-
tual expenses to produce a paper for
one week.
The paper goes to 1920 subscrib-
erS. For the sum OF 25 cents for a
minimum reader ad to SIS for half
page the customer reaches every one
of these readers partaking of a SER
vice that costs to produce from fifteen
to eight hundred times what the GUS
toner paid for the adj One ad is just
as effective as another for nothing is
so democratic as newspaper
Relatively, compared to other things
where in every case the customer
pays the full value of what the ar
ticle cost to produce plus several
profits, the newspaper advertising
still remains the CHEAPEST com
modify in the wide world This is
because the cost of production can
be pro-rated among the various Gus
toners each receiving just as much
good as though he had the only ad in
the paper. The surprising part of the
matter is that advertising is so cheap
not that it is high. We defy anyone
to disprove this statement.