davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1919-04-23
'Cold Facts for the Man Who Paws the Freight''

This Of ooooooo people be handled efficiently
sales standpoint u-l it is broken up sections
Every large organization rng the entire United
finds branch houses district sales territories
absolutely Imperative With population equal that
dozen European kingdoms and distances it becomes
number of logical merchandising units such showr
the map opposite.
No obbcr sell the Chicago grocer the Chicago obber
Francisco obber The of Vinton Iowa sold by
tobbers from Chicago and from Iowa cities but seldom by
New York obbers The Of White Pigeon, Michigan
sold by jobbrs from Michigan and from Chicago but
by obbers from Philadelphia
These obvious merchandising axiom One would think
that his everyday knowledge of their truth would inspire
advertiser adopt the coroary of localized dvers
effort Nevertheless John Sullivan Secretary
Of the Association of National Advertisers. recently made
the following
concerning his organization:
There is another mistake often made and thot is
to Whot constitutes " national advsriser" IL is
tiser adVertser uho .he general periodicals.
IF ONLY ADVERTISING MEN WOULD THINK or
ADVERTISING IN TERMS OF DISTRIBUTION.
SUCH a MISTAKE WOULD NEVER BE MADE a
national advertiser firm which has obtained
less thorough distribution OF ifs products throughout
the United States and uhich adrertises support
extend thot dfstrbution."
Adoersins per does not pay. Finding he
ket and knoWins the market and then co.or6inoing
sales aduertisns does
of national public
that which utizes metropolitan advertising
to Coordinate saes and advertsng
The following of advantages inherent this
policy of merchandising and advertising by
New-York tribune., 1919-04-23
Radiating Metropolitan Influence

iniS question may arise in the advertisers mind
ov using one Newspaper n each ate am / NOT reach
ing only city each VIII 1t not be nsces.
lay 20 utilize at least one newspaper in town
INC answer is found in the adang influence of metropolitan
centerS Every city surrounding
CenHcrcally Many have
town as IN the city Of publication The Chicago Tribune
a larger circulation in
ana larger than any except few Iowa newspapers
ne mop and tobulation this pase shous hoD ths
entire United States be covered trith uprords Of
ten million circulation by using 7s newspapers in
metropolitan csnters a Of SIS per line Not
only do these reach practically Eng
tsh reading family these cities, ut Of
families OUTSIDE the cities
New-York tribune., 1919-04-23
Make Each Zone Self-Supporting

naautactu-cr have thriving national business He
may De selling his goods of the United
and his net profits each be quite satisfactory He
and he therefore, that his methods of ad
versising
NeysIthsless this find anayzing his
ano MS ncudng advertising) that
are eedngly prohablc others merely break
still others his profits sufficient pay for their
Of his advertising In other words if he could
.sss and advertising in the thirty states which lose him
money and concentrate his efforts the which
make him money and the eight which would make
him money properly cultivated he would be
of, though his total of might much
less
Moa q each dollar that manufacturer ii he aas na
He take varying percentages to paw for
material for labor for dsbuton expenses interest
For and it only
sion In the form of profits.
Scientists business efsney production engineers
say cost in the production Of advertised goods
have centeed in this end Of the business Only adop
ton OF the of merchandising advert;sirg
corresponding economies be made in distribution
By careful study Of distribution the each dollar
that remains with the manufacturer the net profits
be greatly increased.
And the first which
only ocazng advertising canoagns
New-York tribune., 1919-04-23
Exert Maximum Dealer Influence

BY locazrg much sought
derstood dealer Influence" is multiplied
Dealer Influence the influence which
with dealer because the advertising
stocked 'e S'0o' "' Nd'
The dealers of the United States found sorrow III
many instances in the past that this confidence their part
has been misplaced They have realize that the
in f 5 tg o saa Sa
did influence customers
Distant look dealers
luded into thinking that few beautiful pictures in big
trade But Experience has given them keene understanding
d ct advertsng and they now demand copy Of seien size
7a TE GooDs and I" such mediums will actually MOVE
il The Chicago Territory Advertising %
/5Gfa4aS SGGA5 nEWSRABHEs' YE{RHHH
NATIONAL PERIODICALS
In short the dealer is coming and to demand sd
the system Of merchandising and advertising.
The Chicago Territory, Zone No.
When eonsdering the order in which various sections of
that the reh market made up Of limos indiana iowa
Michigan and Wisconsin first.
nation onesIevsnh Of its area This ons-sizth Of
sg of e9 sn . c all h o. a M
facturss possesses
5i9s & the % h
arc most reeepys to- advsng md the metropolitan news?
wonderful market with extraordinary economy
THE CHICAGO TRIBUNE REACHES ONE FAN
lily IN FIVE IN THE CHICAGO TERRITORY
Chicago Tribune Merchandising Service
Some The Chicago Tribune formulated this theory
The Tribune considsrs it a of to Gd0er-
.'se product distributed through the retail and JOB job
merchandise to take of shs demand
lDhen created.
How radically this differed old method of using
advertising force distribution only familiar with Job
bng and retailing The OF how The
Chicago Tribune spent fortunes in order 70 I've up 10 its
theorhe story Of Chicago Tribune Merchandising servic
lis big tell another like this II Is
stety which has chapters every
If you interested of product ask
ohandsing expert call and the advantage of the
practical experience of The Chicago Tribune In
establishing preduea the in the United
stases-the marked Zone No, on the map above
New-York tribune., 1919-04-23
Adapt Pressure TO Needs

any sales manager knows that every the United
o.aes Is not entitled to the of effort He
Knows hat tnere are districts where his product ia 40
thoroughly established that small advertisinv
pressure VIII pToduce maximum results He
oher districts where ne break in without adve
shg ehort prohlove IN its cost. He knows there 10
indefinite number Of gadson these two
en ne limits his campaign Advertising big national n.
oolcas which boast Of having every Community the ann.
proportion OF circulation population over-advrtsin
IN some sections and under advertising in others A
Newspaper sdversng permits him precisely N.
amount needed each every section H ~
United States. " VI '"e
New-York tribune., 1919-04-23
Make Copy Timely

Advertising should be If is good Advertising 1t
be sheery Of the mc!ohandise be sold But
Of be added Advertising by tying up
with the big of the hour Here again the local
Johnny Spot timely ements
linking his talks with the big topics which upper
in mind
The who relies upon national periodicals. the other
hand find his copy the lie by taking
place is printed and the time
lated Thus a considerable period after the
flied with excited advertising almost udi
orously unconscious that the
Suit Advertising to Transportation
The Of marketing enables the manufacturer
and adFettisng campaigns to eSigencies of
The eisht emhsgoes of year ago caused
many ad srtiser all his sales effort (exeept
New-York tribune., 1919-04-23


''"o""'s 'o7y-'sn cities circulate
"as
New-York tribune., 1919-04-23

nu this tells only part of story OF the economy of the
system OF merchandising and Advertising Suppose for
Tanufacurer has distribution the Chicago Ter
iy re uses the II standard magazines
IN on only Illinois, Indiana Iowa Michaan and
combined rate of the 81 magazines S3s S. for which
circulation " ~ N''Naso ioiii'oiy l'i'''ooo
on the other hand he lsrges. Sunday
70 each OF the five named He would
1.ooo circulation combined 81 per
s'er circulation for his purposes-,vith
".on-for hirty-6 of Tho cost-usng pubca
instead of wenty-one
New-York tribune., 1919-04-23

So Metropolitan Morning Newspaper, feross> oo.s
20 20 Metropoiitsn Evening Newspapers (gross) ool4
20 CmhG1ropolItan @ SUNDAY Newspapers gross ools
Chcssso Ssg. Ca.y tribune % (minimum) ooi
Imperial Valley press., 1919-05-31
FOOD FOR THOUGHT


Sixteen members of the Associated MIX
Producers Association were indicted recently
by the Grand Jury of San Francisco for vlolat-
ing the trust laws of California.
These indictments were the elimination OF
a long investigation by the District Attorney
into the activities of the Association and its al
legged illegal methods used in the Association
dealings with the public in the matter OF the
sale of milk
The name of State Market Director Har-
ris Weinstock was prominently mentioned III
the investigation. Wenstock, it is stated, has
taken vital interest in the formation of dairy
mems associations throughout the state along
with j. NJ Henderson, banker of Sacramento
Weinstock is on record as being in absolute ac-
cord with the so-called 'producers movement,
and is known to have attended meetings ana
spoken from the platform with Henderson IN
their journeyings about the State in the interest
of the formation of dairymen's associations.
The particular alleged criminal violation
of the Associated Milk Producers Association
was an illegal contract entered into between
the members. What part, If any, Market Dlrec-
tor Weinstock had in negotiating the contract
under fire is not known. 1t is known, however,
that he wrote to the Attorney General concern
ing the legality of such a contract, and that
the Attorney General warned him against It,
The contract was framed, however, in spite OF
the warning from the Attorney General that 1t
would be contrary to public policy and illegal
The activities of the Associated Milk Pro-
ducers' Association, and its six branches
throughout the State of California, form the
basis of controversy before the recent legs-
lature. where it was charged by the consumer
that the Overhead" on these organizations and
their methods, generally, were a contributing
cause to the high cost of milk in the cities.
Some questions being asked by aggravated
consumers and dsgruntled producers through
out the State are as follows:
Are the organizations made by J. NJ.
Henderson, Jr., Sacramento banker, known
as the Milk Producers Association, to
blame? Is Harris Weinstock, Market Direc-
tor, who assisted in the organization of
these associations a factor? Are the farm
ers themselves benefiting suffering
from these organizations? Is California
likely to become the hunting ground for the
j. Ogden Armour interests of Chicago,
who are said to be getting their grasp upon
the dairymen and their products in GER
tain Middle Western StateS?'
Imperial Valley press., 1919-05-31
FOR THE MANY.

A. c.. Olney, state commissioner OF secondary
education has submitted to the school principals
of California, QUESTIONABLE for the purpose Of
ascertaining the judgment of the principals up
on the proposal to eliminate the present required
standing in mathematics as a condition for adj
mission to the state university. Thus educators
of the state are about to debate and express
their judgment upon the relative merits of
mathematics in the public school curriculum.
Opinion will be, as it always has been, divided.
But the public has one request to make of the
school principals when they take up considera-
ton of this question. tt is that the teachers re-
member that one very important object of the
public education system is to give a maximum
amount of useful instructions to the children
within the given time they may be permitted to
attend school. Only very small percentage
pathetically small-of the children who attend
grammar and high school, enter the university.
Therefore it will not be easy to convince par
ents that it is highly important to devise means
by which the entrance of the few who are un-
able to meet the mathematical test into the uni
versity may be made easier than at tpresent
The usefulness of mathematics should not be de-
termined from the point of view of those who
fail to meet the entrance requirements.
Imperial Valley press., 1919-05-31
FIRM AFTER CONTRACT
FOR SUDAN GRASS

In receipt of reports from eX-
perts that the Imperial Valley
is an ideal place for the cult
walton of field seeds, the Ell
Centre firm of Rath & Marshall
today announced that it was on
the market for contracts cover
ing 500 acres of land for the
growing of Sudan grass seed.
As the eastern markets are
giving preference to Imperial
Valley grown seed, the local
firm will pay from 800 to 500
for the seed grown under con-
tract. As the demand in for
eign markets keeps constantly
growing, the grower or planter
is assured of a ready market for
his seed crop.
AS an inducement for ranch
ers to take advantage of their
offer. Messrs. Rath d Marshall
will furnish the necessary seed
from an experiment station at
cost and will sign contracts
which will guarantee the farm
er an opening IN a new profit
bearing field.
The firm members, who are
experts on horticulture, declare
that besides the amount dumped
into the lap of the farmer for
the seed, he will gain a hay crop
equal in value to alfalfa and a
volunteer crop this fall which
could be used as pasturage for
sheep and cattle. They also
state that the grass can be cas-
lily eradicated for the growing
of other crops.
Imperial Valley press., 1919-05-31
THE MIGHTY DOLLAR.

What Americans in their materiastc pride
used to call "the almighty dollar is not yet lit
orally almighty, even in the restricted realm of
finance, but it is almost that. dollar exchange"
which means the right of American bankers and
merchants to use the dollar as the unit Of value
in their foreign dealings, is now almost univer-
sal The pound and franc and mark and lire and
the rest take q back seat.
Imperial Valley press., 1919-05-31
NOTICE OF DELINQUENT SALE

Imperial Valley Gas Co. Location
of principal place Of business, 131
South Sixth street, Ell Centre, Cali
fornia.
Notice: There is delinquent upon
the following described stock, on ac-
count of an assessment levied on the
Oath day of April, 1919, the several
amounts set opposite the names of
the respective shareholders, as fol-
lows:
Imperial Valley press., 1919-05-31

And in accordance with law and
an order of the Board of Directors
made on the oath day Of April, 1919:
so many shares of each parcel OF
such stock as may be necessary VIII
be sold at the office of the company
No. 131 South Sixth street, I'll Cen.
tro, California, on the 18th day OF
June, 1919, at II o'clock M. OF sucn
day, to pay delinquent assessments
thereon, together with costs OF ad-
vertising and expenses of the sale.
HARRY M. OFT,
Secretary of the Imperial Valley Gas
Company. Office, No. 13l South
Sixth street, FL Centre, California.
Imperial Valley press., 1919-05-31

See H. P. Fites d Co. about good
used Holt Tractors.-Adv.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
REPORT SHORTAGE OF SALMON
Catch in Alaskan Waters This Season
Is Said to Be Disappointing
Canneries Closed Down.

Reports from Alaska are to the effect
that the salmon catch is disappoint-
ing. Even these places on the Alas
kan coast which have been most sue
cessful. comparatively speaking. have
secured less than the usual pack.
while some of the largest canneries
have practically nothing TO show ss
a result of the seasons operations
so far. While the season has not yet
closed, several of the principal Alas
kan canneries have ceased operations.
One large canning concern with n
capacity of 125,000 cases secured $500
and was then obliged to close down
for lack of fish.
The Rivers Inlet and Frazier River
packs are also sad to be exceedingly
light this year.
Naturally, this means that the
canned salmon supply will be the
smallest for many years.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
VINCENT NOW A RESERVE AVIATOR

j. G. Vincent codesigner of the
Liberty aircraft engine, has been COM
missloned by the president colonel
In the officers reserve corps of the
United States army. The appointment
Is to the aviation section of the signal
corps, and specifies a flying status.
Taking service with the army in
1917, Mr.. Vincent was given the tenn
porary commission of major; later he
was promoted to lieutenant colonel for
his signal services. A recent enabling
act by congress permitted his being
commissioned colonel.
81 am glad to accept this commits
sion because l believe the officers re-
serve corps offers the best opportunity
that peace time affords the citizen for
service to this country" said Colonel
Vincent. ut is an effective means of
lining up for the government in time
of peace the men who, by special train
ing or talent, should be Immediately
available in time of war
"fThpn 7 think tha norpc offarc ~,
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
GOT SPIRIT OF THE THING
After Watching Men Give Up Their
Seats in Car, He Offers His
Place.

The Broad Ripple car was crowded,
as usual. AS women boarded the car
the polite and gallant men got up and
permitted them to have seats. A man,
his wife and little son. about five years
old, got on the car. The attractive
looking mother was given seat and
she took her son on her lap.
AS the car went along, the boy con-
versed in loud tone. He spoke of
the condition of the road bed, of the
length of his trousers, of how long it
would be until they got there, and
so on.
Finally so many men had given up
their places that several of them were
standing in the car aisle. The little
boy seemed ~ think it was wrong for
him TO have a comfortable on his
mothers lap while so many men were
standing. Finally he sung out in Il
voice that could be heard throughout
the car:
Somebody can have my seat" lie
shouted.-Indianapo News.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
A Hint to Employers.

"These holiday arrangements are a
nuisance" said business man, chat
ting with friend. 81 always have a
bother fitting everybody in
cts easy for me this year" replied
the other 81 have two typists and
neither of them will take holiday"
"By Jove, that's strange, isn't it?"
''Not very" laughed the friend. you
see, / recently engaged a new head
clerk-a very handsome young chap
and neither of the girls is willing to
60 away and leave the other with Il
clear eld"-London Answers.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
in TIL TWILIGHT
JUSTICE BRANDEIS AND ZI0NISM

Justice Louis D. Brandeis of the
United States Supreme court was re-
elected honorary president of the re-
cent Chicago convention of the Zion
lists of America. Justice Brandeis In
called the silent leader" of Zionlsm.
His views on the practical preparatory
work in Palestine include the follow
ing points:
A campaign against malaria to be
waged vigorously in advance OF any
extensive immigration. The purchase
of lands on an extensive scale by the
Jewish National Fund. the Zion Com
monwealth, Inc, and other land
purchasing corporations of the Zionist
movement. Afforestation to prevent
the encroachment of sand, to stabilize
the rainfall and to provide a tlmDer
supply. Irrigation. Strong financial
support should be given to the Hebrew
university. Palestine, can eventually
contain very large population. Inc
lines of development should be agrl'
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
SURGEON GENERAL BLUE ON THE "FLU"

Flu" cost 100000 lives in the
United States. Will it come back this
year? This question, being asked by
thousands of scientists and millions of
laymen throughout the world, is dis
cussed by Surgeon General Blue of the
Public Health Service in an official
bulletin, in which it is said that the
plague probably will reappear, but not
in as severe a form as last winter.
probably. but by no means GER
tainly, there will be a recurrence of
the influenza epidemic this year." says
General Blue. indications are that
should it occur it will not be as severe
as the pandemic of the previous year
City officials, state and city boards of
health, should be prepared in the event
of a recurrence. The fact that a pre-
vious attack brings immunity in a GER
tain percentage of cases should allay
fear on the part of those afflicted in
the previous epidemic.
General Blue says that evidence
drinking utensils especially in places
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
BIouses for Fall Wear.

Among the very smart blouses now
being brought out for cold weather
wear are straight over-blouses made
of soft panne velvet in suit shades.
Many of these are just about hip
length and finished at the edge with
wide bands of embroidery in contrast
ing colors. Some are drawn in at the
waist with cord or other girdles, while
many hang perfectly straight and
smock-nke. Sheer fabrics such as net
und geOrgette in dark shades made
I'D ove~ white ara decidedly popular
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24

headaches disappeared. gained in
weight and feel fine, so l can honestly
recommend Lydia E. Pinkham's Vege-
table Compound to any woman who 10
suffering as was. - Mrs. ADELINE B.
LYNCH, 100 Plain St, Providence, R. /.
Backache and nervousness are symp-
toms or natures warnings, which in
dicate functional disturbance or an
unhealthy condition which often devel-
ops into more serious ailment.
Women in this condition shoIld not
continue to drag along without help, but
profit by Mrs. Lynch's experience, and
try this famous root and herb remedy,
Lydia E. Pinkham's Vegetable Com
pound-and for special advice write to
Lydia E. Pinkham Med. Co. Lynn, Mass.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
Fed lane Citadel.

decentralization office" is a descrip-
ton used by the great novelist, Charles
Dickens, in his book. Little Dorrit,"
to ridicule official delays and Indirect
ness. 1t is described as the chief of
public departments in the art of per-
ceiving how not to do it," The name
has come into popular use as a syno-
nym for governmental routine, "red
tape" prOcrastination and delay in
transacting public business.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
Doesn't hurt a bit and Freezone
costs only a few cents.

With your fingers You can lift OF
any hard corn. soft corn, or corn be-
tween the toes, and the hard skin cal
fuses from bottom of feet.
A tiny bottle of "FSeezone" costs
little at any drug store; apply a few
drops upon the corn or callus. In
stantly it stops hurting, then shortly
you lift that bothersome corn or callus
right off, root and all, without one bit
of pain or soreness. Truly! No hum
bug ADV.
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
To Restore White.

DiscoloreG blouses may be whitened
by soaking them overnight in water to
which cream of tartar has been added,
writes correspondent. The proper pro-
portion is one teaspoonful of cream
of tartar to one quart of cold water.
When washed the next morning they
will be as white as paw-
The Lambertville record. [volume] (Lambertville, N.J.) 1872-1968, 1919-10-24
ENGLAND'S LABOR PROBLEM SIMPLE

Lyman Harold Hough, the new
president of Northwestern university
is home from England, where he lee.
tured in Oxford and Cambridge for the
purpose of bringing American and
British educational institutions closer
together.
81 found" he says, that the labor
problem in England is not nearly so
complex nor difficult to handle as the
labor problem in the United States.
The reason for this is that in England
there Is one race, while in the United
States the fact that the population
consists of extracts from numerous old
world races fosters a condition of
more or less antagonism which comes
to the surface in moments of stress.
In England there are more fiery
speeches made every time there is a
strike, people say more bitter things
about their opponents than in the Unit
ed States, but they don't mean near
as much as the same sort of speeches
mt the world is in nervous state, due
we is thp cause Of thp prpSpnt state nf