The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-26
ADVERTISING SOLVES
INDUSTRIAL PROBLEMS

New Orleans. Sept, 24.-That the
associated Advertising Clubs OF fhe
World. which Is in session here. should
appoint a strong committee to held
apAiy advertising as one OF ne chie1
means for solving Industrial prob
lens. and that. h services OF such
committed should be at the command
OF President Wilson following .the
early October conference At which IA.
dnstriai unrest is TO be discussed. was
the recommendation OF Masor RoyI
Dickinson, OF New York city. al az
session OF the convention Of adver-
Using this afternoon
Major Dickinson, who IL one Of the
editors OF Printers Ink, 4 rideIy}
known Advertising journal. directed
the government during the warI
advertising campaigns put out to help|
maintain a high morale among work
men whose product was essential! to|
the winning OF the war.
In government advertising, AZ IN a!l|
Advertising. ne said. truth must be theI
cornerstone for successful 5 ation.
In Europe, advertising wae employ
ca 70 get men to desert from fho|
cnerny. he showed. and In this mani
ner, details Of proposed Offensive ac-|
lions were often obtained in time tcI
prepare for the attacks. One eYect4vel
KIND OF advertising COPY waA that
which was designed to contradict IL
story (which nerny ~oficern haA toIdI
the men1 to the effect that the AmsrI
icans killed all prisonors~ -
Advertising Hroughf Results.
The American propaganda In the|
wal and American leaflets ana other
ratter were az bitterly hos1Hst a. thel
haSonets,' he said. They won over
the cnemies underhanded mothods|
because they told the truth IN aAver.|
tiang- A typical American plan when
they needed German deserters TOR IN
formation and the Germans haA SAID
a German prisoners were killed W
Americans. they actually sScprtutel|
AmerIcnn mess menu and shot I'll
acress saying These rations are gtven
10 prisoners" And they could cheek
results on this advertising bAcausel
many prisoners when thew ysireAI
over to srsencer actually askeA for
o Q as aov erttsed."
IN X manner. adverttsanx wae
used back home" to keep up maxf-
rum production, he said. Now. -
a Srcat many others IN this con-
vention. believe advertising can md
should be employed In helping q 01s3ff
the battles OF pcace-in hring4n9
about the proper understandings -
tween employer IN wnrker. waite
he proposed campaign would nov
iacx the patriotic appeal. he believed
that aiverTstns, appealing to thc rea-
con % various dement's in inAustry.
won'd carry the day. He continued.
Military mo,tle is a definite posi-
tire fact. Industrial morale n fAr
more complicated surrounded ~ aee-
long evils and T.c;udices, but fuat. ~
positive IL the q etc are faced and met
frankly. In ether words, Industrial
morale so-eallcd either In war or
peace cannot exist simultaneously
with oppressive conditions or I lack
ut ann-eciat!e, 81 human rights.
Showed Both Their Places.
The relation Of advertising Is Ia.
dustr'e' morale in war was sim ple ana.
direct. II worked from . haais ~
points OF agreement between en-
pioyrrs and employees. both eo-workere
on the same toh. and tried to inter-
pref to them both their place ii fhe
war machine.
The same bic problem faced N
then as faces us now. the cryin9
neresstty for increased productions
without which the war could not hrve
been won and without which nov
with this difference. During the 49,
III common purnosc was easy Ia -
= not E~uscrptihlc to argument ~
MISUNDERSTANDING. No Mems Land
stretched from Fiardersyto san FraN-
cisco and each IN work IA the fao.
tories here htted into the york of6
the men on the Airing line. an frapot-,
sant coz IN the giant machine turn
ing ou victory a. its final a4rc1ucts
With thic fundamental common puf~
nose 81 clearly to be seen there WA1G
even then = lack Of understandings
which advertising was called supon IN
solve EMPLOYERS Of laborNwho wnnsXl
never allow their salea or aAvAr&1etMa3eg
forge to adont 4 paternailetto a4tlSS
tudc toward the FIRMS cuae6fnetng
ten forgot that the mar iAsfhe1r i ~
were merely : eroGg aoaftpal =
es:ss: q tAs NJ Sa