Pine Bluff daily graphic., 1919-11-21
NEWSPAPERS BIC FACTOR IN
 BUILDING CITY
;tto Rock Banker and D. H. Mcfarland Discuss Construc-
 tive Value of Press.

Tho mart the newspapers have in
 .,a exnansion and upbuilding of a
 snv sitv came in for strong ccmmenda-
 .;,y .;on bv Robt. E. Waite, secretary of
 .ha tlu Arkansas Bankers association,
 ond od D. H. Mcfarland, campaign dir
 ootor aG for the American Cities bureau
 et tbe weekly luncheon meeting yes
 As terdav M of the Pine Bluff Ad club.
 MT. Waite, discussing publicity
 no1icies. pointed out that the work
 af inc newspapers is of such benefit n the merchants and other business neonle m of community, in bringing new people to city through their constructive efforts, that the trades men and professional men could well afford to support them by inserting advertisements, eve nif the direct re-
 turns from such advertising did not
 make the sums thus spent with the
 papers very good investments. Mir.
 Waite also spoke of the advantage of
 banking institution adopting a
 broad policy in it's advertising, and of
 advertising utilizing events upon
 which the public mind is centered to
 obtain favorable publicity.
 Personal Service.
 Mir. Mcfarland spoke of the con-
 structive work of newspapers, and
 complimented both the local papers
 for their constructive policies. He de-
 clared that the growth of Dallas,
 Texas, has been due more to the Dal-
 las News than to any other one Yn
 stitution or factor. MT. Mcfarland
 said Pine Bluffs greatest need at
 this time, as he sees it, is to incul- cate the habit of personal service, and it's second, adequate financing for the Chamber of Commerce to carry out we'll defined plan of city build ing. He believed that "there is room here for city of 100000 in reason- able time," if the people of Pine Bluff put forth the proper efforts.
 That Pine Bluff people are not giving the Chamber of Commerce the financial support it deserves was in- dicated by comparison with records of 84 cities under 25,OOO population in which the American Cities bureau has conducted campaigns. These records show that 65 per cent of the cities have larger incomes than Pine Bluffs Chamber of Commerce, tbough none exceed Pine Bluff in population, and 17 of the cities invest more than twice as much as Pine Bluff in Chamber of Commerce work.
 The housing problem, affecting so many cities, MT. Mcfarland explain ed, is being solved by progressive communities through the organiza- tion of companies for building and selling homes, those interested being prompted more by the aim to reap their reward through upbuilding the communicty than by direct return upon the money invested.
 In urging the need of building for the future, MT. Mcfarland praised the foresight of the men of New York who set aside for recreation purposes the ground now occupied by Central Park, land which could not be purchased today for $3,000,O0O, O,OOOl he said, and which the people would be unwilling to give up for any sum.
 Make Men Realize Duties.
 MT. Mcfarland also believes that efforts should be made to make men who have made good" in the com munity realize their obligation to the community, and thus induce them to put back into the city for the benefit of the people some of the wealth they have amassed Mr. Me Farland showed that the community contributes greatly to the success of the man who "makes good" and that he, In turn is obligated to contribute to the public good "There are men here who will be willing to do this" he said "It is only necessary to make them realize this obligation to the community" The use and arrangement of ty 3e m. an advertisement, was discus ad briefly by A. G. Whidden, editor of The Graphic, and Roy Kemp ur-sei cooperation of the Ad club members In making the Chamber of Comm cree a success. Twelve r, en- oers of the club volunteered to make personal calls on citizens and urge hem to attend the better city rect ing next Monday evening. Four new members were ele ted Chas. H. O'Donnell of the Or-,heo theatre, A. G. Kahn, jeweler; T. Sor- relis Dewoody of Dewoody's and Philip Gould of Baim's Eagle S ore.
 Thos. s. Groves suggestion that leXt weeks meeting be preterrlitted | because of the meeting day occurr- ng on Thanksgiving was adopted, resident J. Bernhardt announcing nat the next meeting will he on December 4, when an unusually good 1, program will be presented. Oklahoma