The sun., 1919-07-06
CAMPAIGN PLANNED
TO HELP SELL MEAT
Packers and Producers Seek
by Advertising to Get Peo-
pie to Eat Beef.
PORK TO CARE FOR ITSELF
Nothing Is Said About High
Prices in Retail Shops, but
That May Come.

Meat packers and live stock producers
are going to conduct an advertising cam
paign with the object Of stimulating do
nestle meat consumption. particularly Of
beef. Retail meat prices are so high
Mr.. and Mrs. American cannot buy or
Just won't buy. or are trying to get out
of the habit of eating meat. This means
a falling of of sales in the retail butcher
shops and a corresponding falling on
in orders which the retailers place with
the wholesaler. who in most cases Is the
packer. This isn't good business for the
packer, nor for the stock producer from
whom the packer buye his cattle. A
successful campaign with view to slim
ulating beef consumption and general
utilization of meat products among con-
sumers, they believe, will be a good
thing for business.
The decision to carry on such cam
pagn was agreed upon at conference
in Chicago OF representatives Of the
packing interests and the live stock
producers conference committee, which
was appointed some months ago. The
the question, most vital to them. of the
great losses sustained by cattle feeders
because of the drop in cattle prices.
Then the packers were called In and
both sides agreed to work together in
an effort to induce American consumers
to eat more meat, or, in other words, to
buy more meat.
Market Operations Studied.
1.-THE live stock men, says the No
tondl Prortsioner. the official organ of the
American Meat Packers Association, in its
report of the conference. were asked by
the packers to place representatives in
both the Chicago and the Eastern mar
kets no that they might see just how
market operations proceeded, and might
appreciate the conditions under which
the packers worked both at the buying
and distributing end. Packers offered
to give these live stock representatives
every facility for acquiring information
and to accept their advice and coopera-
ton in every way.
I'm addition to this the live stock men
decided of their own accord to send in
vestigators into the retail field to note
the trend OF retail prices and to learn
how the retailer acted.
Producers planned to put an adver-
Using campaign in the Western news
papers, which was to begin this week
Packers also planned to conduct SINH
lar campaign, all with a view to stimua-
ting beef consumption and general utili-
cation OF meat products among consum-
ers
TT is planned by the producers to
mutton, pointing out to the consumer
that such products at present prices are
cheap considering the nutrition. 1t Is
felt that pork will take care OF itself.
1.-The situation before us now said
Henry Wallace. chairman of the Com
mittee OF Fifteen, Is to get the public
to eat more beef and mutton. The ter
mInation Of the war has left big sur
plus OF these meats and the problem OF
consumption is a domestic one. The
European demand for beef and mutton
has fallen through.
One Way to Boost Meat Prices.
1t is expected that following the edu-
cational campaign Mr.. and Mrs, Amer
lean will proceed to buy up all the meat
in sight, Then. by the law of supply
and demand, demand being increased.
meat prices will go UP, and the packer.
demanding more cattle from the live
stock man, naturally will be obliged,
under the operation of the same law. to
pay more for his new supplies. And
thus the producer will get what he says
he must have. Whether the campaign
of education to stimulate meat consump-
ton will include course to retailers on
How to Reduce Retail Prices" Is not
known.
Mr.. and Mrs American both have
gone on record as saying that although
they live in the greatest meat eating
country in the world they would take
more meat Off the retailers hands IL his
prices weren't so high.
While the live stock men and the
packers are planning to get consumer RS
to work out the problem for them the
Department Of Agriculture. as set forth
In dispatches from Washington yester-
day. declares the only solution for a
situation In which meat prices to the
consumer are so high that he cannot
afford to buy meat and in which prices
TO the producer are so low he is losing
money is Federal supervision OF the
packing. sale and distribution of meat
and meat products.