Imperial Valley press., 1919-05-17
TANLAC BIGGEST
MARKET SELLER
By Harrison Vaughn

Ii py AietA iSSli v stuSilI
/ Atlanta, Ga, May Is Especial Cor
resrondence) )-Tlis is a story of sue
h cess--the kind everybody likes to
read. Surprising interest always at
tends the telling of how great bus
mess has been built. This city pre-
sents a very striking instance of re-
markable business success, which has
been achieved in a very short space
of time.
The announcement has just been
made that Tanlac the well known
medicine, which readers of this paper
have often seen mentioned in the ad
vertising columns, is today the most
largely sold medicine ef its kind on
the American market; that in little
more than four years time it has at
tained definite position Of rre-emi
nence among proprietary medicines.
Without doubt this statement will be
read with the keenest interest, not
only by druggists, but by the general
| public as well.
Briefly summarized, the outstand-
ing incidents in this story of success
are: The discovery OF Tanlac; the
perfection of its formula by painstak-
ing study, extensive research and ex-
haustive tests; the beginning OF it's
manufacture in small way; the in
stant demand for the product created
by successful use, and, finally, the
establishment of the large and mag
nificient laboratories at Dayton, O.,
occupying more than $4,000 square
feet of floor space, to supply the
ever-increasing demand for. Tanlac.
The daily capacity of 10000 bottles
at this plant has at times, in fact,
been found insufficient to supply the
trade requirements. A branch labor
atory with 5000 bottles daily capacity
has been established at Windsor, Can
! ada, in order to supply the Canadian
4 demand.
The marvellous expansion of this
business will easily stand comparison
4 with any of the remarkable business
I achievements of recent times. AS one
Of The largest drug iobbers OF the
II United States said recently, it re-
| quires some effort of the imagination
to realize the amount of business that
is now being done by this concern,
| adding his belief that the nationwide
| popularity of Tanlac gained in such
a short time is nothing less than
phenomenal.
! This latter statement was made fol-
! lowing the announcement IN the daily
papers that over twelve million bot
ties of Tanlac had been sold in fou1
| wears, up to January |, 1919, and
! that during the first ten weeks of
| the present year ever one million bot
! ties had been distributed-th thereby es-
| tablishing a record which has perhaps
never before been equaied IN the his
tory of the drug trade.
! The statement that Tanlac is now
/. the most popular preparation and the
! biggest seller among all ready-made
medicines is declared TO he neither a
surmise nor an estimate, but is based
upon careful investigation and is sup
ported bv the signed statements of
cores of the largest drug jobbers Of
| the United States and Canada. This
now famous remedy has become just
! as well known across the international
boundary line as it is throughout the !
, United States.
The broad and progressive policies /!
and the splendid selling organization |
originated and perfected by G. T. Will |
is, international distributor of Tan
lac, are among the best examples cf |
method and system yst produced in |
business, and they have been closely |
followed b. many other enterprising |
ana SucceSS1ul concerns.
The Tanlac people have always |
maintained that the best advertise
ment is satisfied customer, and to |
that end have always sought to make /
customers-not mere sales-and to
build up that character of public con-
fdence which means business integ-
rity and spells lasting success. Yet,
like all concerns doing nationwide /
ht1- lt.1r ,,le al
the value and necessity Of general !
presentation of their preparation by
the use of clean, reliable newspaper
advertising.
But Tanlac advertising copy" is
essentially different from most 9TH
ers. 1t consists almot wholly of the
direct, signed statement of those who
have used the medicine. These peo-
pie are distinctly identified by name
and address. They tell very plainly
what was the matter with them and
what Tanlac has done for them. Tan
lac advertising has been happily free
from the "cure-alr' exaggeraUlon. In
stead of advancing extravagant
claims as to what their preparations,
"will do" its manufacturers and dis
tributors prefer to let those who have
used Tanlac tell in their own way Il
what it has done.
Their sensible business philosophy
wa briefly but forcefully stated by \
one of the TanlGc executives recent Il
ly when he said:
with all due regard for the value
of newspaper space, publicity alone
would not create nor maintain the II
lasting strength and popularity Of :,
this preparation. .Tanlac undoubtedly 4
has merit and extraordinary power as
medicine, which have confirmed its
matter where i,, yon p eo ~ Taflacc sci'j is "a a
household word and is one Of the most
widely-talked-of medicines in the
world today"