davidaulloa/AmericanStories huggingface dataset:
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-08

FALLS MOST POPULAR MODEL
IN BLACK AFTERNOON GOWN
Unusual lines and charming PiQu-
ancy have made this afternoon gown
of black chantilly lace with a three
tier skirt If black eeorgette crepe one
Of the most popular Of the Fall mod
eis, The wide, flowing lace cuffs are
very effective.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-08

hinsOm.
An interesting marriage at Village.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-08

the rest. Also il VIII
pay You to know how
much food they are
growing, for we must
make up the deficit.
Mr.. McMahon's articles
will be starting right
soon. The way to in
sure getting all OF
them and "A year full
OF efarm progress be-
sides----Ls to su bscribe
today for The Country
Gentleman. 1t costs
only | Dollar for So big
issues.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-08

In addition 10 the scores
of men who are travel
ing for The Country
q ent c m an in the
United States and Can
ada, John K. Mcmahon
is in Europe to study
the farming of the new
nations born of the
world war There are
lessons for the Ameri-
can farmer in the prac-
tees of the Russian,
the Pole. the Bohemian,
the Italian. the Dane,
the Jugo -Siav, and all
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
Coordinate Sales and Advertising

This nation OF 100000 people cannot be handled
efficiently from sales standpoint until it is broken up
into sections Every large Organization purporting to
cover the entire United States finds branch houses dis
tct managers sales territories etc. absolutely imper-
ative.
No obber sell the Chicago grocer but the Chicago
jobber No jobber can sell the San Francisco but
San Francisco jobber. The grocers of Vnton, Iowa,
are sold by jobbers from Chicago and from Iowa cities,
but seldom by New York obbers: The grocers Of White
Pigeon Michigan, sold by jobbers from Michigan
and from Chicago but by jobbers from Philadelphia
These are obvious merchandising axoms One would
think that his everyday knowledge of their truth would
inspire every advertiser to adopt the coroary of local
lied advertising effort. Nevertheless, Mr. Sullivan
points out some people think that national advertising
precludes localized advertising and necesates the
of national periodicals.
Some advertisers fear that in order newspapers they
must use every of the than 1000 dalie in the
United States, but tabulation made by HE CHICAGO
TRIBUNE and contained in the BOOK OF FACTS,
shows that 78 Sunday located in 48 metropo
tan centers only reach practically all the English
speaking of those cities but reach two families
in seven outside those cities.
The Worlds Greatest Newspaper stands ready aid
worthy advertiser in building sales in the world.
ds,rsble market merchandising expert will be glad
call and discuss your problems with you.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09

TRIBUNE advertising They furnished ,cith port
folio, containing proofs Of the campaign to be and
letter from THE TRIBUNE stating that had received
roncancelabLe contract from this advertiser for
specific amount Of space be ,ohin definite
period.
These salesmen into the district, into
uheh THE TRIBUNE has divided Chicago, provided
tUith lists Of dealers each district Their reports
checked each night by TRIBUNE merchandising
petent say chether each salesman getting
OF his district the proper poume OF aes TRIBUNE
guidance enabled the saesmen to be needed
the better encouraged and every district In this
metropolis to be infensuely and properly covered.
Thi, sale. campaign carried for sir ,oeeks before
line OF advertising Eight salesmen used,
technical obstacles in the marketing Of the product
encountered. Delayed shipments added to the
difficulties.
kcvstheisss at the end of sir week 2266 retail dealers
secured in the city Of Chicago and about
1000 more outside Chicago The order one
and the of securing each dealers
06S. In addition, II2 jobbers secured The
total sales amounted a,ost sx times the adUsrtsns
appropriation. Three months after the adoertsng
pasn began this article had distribution of 5000 dealers
in Chicago alone, and from forty fifty cent of all
available dealers outside the city in The Chicago Territory
Then, when tie advertising presented to THE
TRBUNES readers 100 900 Daily and 100000 Sunday.
the Ro of goods maker started instantly and
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
More Circulation for Less Money

Every advertiser in national spending
from sixth fifth of his appropriation in Ii
nos Indiana, Iowa, Michigan and Wisconsin because from
sixth of the circulation of the
which he in these five If his
Is SlO00 900, $4,000 should be charged
The Chicago Territory.
1t is herefore, pertinent that he ask himself whether
he is using the efficient economical of
ing this great market from advertising standpoint.
Advertising in various publications be reduced
common denominator before comparisons be
made The usual basis is the per agate line of space
per thousand of circulation The following figures (show
ing Of space per agate line per thousand speak for
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
Tribune Ideals of Service

OF all the features which distinguish THE CHICAGO
TRIBUNE from other papers, none is more Important
than its policy of serving both readers and advertisers
Departments of service bring of thouands of
letters fr.m TRIBUNE readers every year. They are
asslsted In every problem of life by TRIBUNE experts
Smiiariy though In entirely different the ad
vsrtisinG department Of THE CHICAGO TRIBUNE has
iuit up many departments of service to advertseFs
Consider for instance the following policy which guide:
THE TRIBUNE in accepting what advertising men call
seenerai" or foreign advertising.
THE TRIBUNE eonsids,s a uuasts Of edUsrtss
,yoduee distysd through the retail and obbing trade
nt that trade hos been supplied Dith merchandise to
snLe core Of the eonsmssr demand Whsn created
The old theory of advertising that forced people
20 demand certain product of the retailer until he
forced to demand of his jobber in such number. that
the obbcr eventually secured 1t from the
There were weak links in this chain In the first
Circle wa. eompletc and money began flowing back to
him TO for his great advertising outlay In
the second place. by the time the product reached the
retaer the had forgotten his original request
for H. or had been we'll satisfied with a substitute
CHICAGO TRIBUNE Merchandising Service has, re-
niaced these weak links with strong ones, making
CHICAGO TRIBUNE advertising investment, not
speculation
THE CHICAGO TRIBUNE Merchandising Service docs
not sell goods for any manufacturer, but does furnish
the with advice and knowledge with dsn
lie plans for covering The Chicago Territory
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
typical Tribune Success

Follossng h The experiences OF food product manu-.
faetrRer tcho came 70 THE CHICAGO TRIBUNE for
sdvtes concerning the marketing Of his product In The
Chicaso Territory. An Investigation first made to
Determine tho market for his product, also develop
h advance all probable sales obstacles and dsvise
}oy meeting them. The GdUertisers agency prepared
campaign Of proper sixs and quality to big con.
srunsv demand. Merchandising experts Of THE TRIB.
sj spscislsy saesmes to the Chicago market, These
saLssmsn sosys Instructed by TRIBUNE experts In ho,o
10 ssu Chicago dealers the strength Of CHICAGO
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
"A Location May Combine All
Advantages"

~Somsmes location may combine all the qualities
seeded to drasc population. Chicago has such situation
Fdrxss cattle ranges, and materials TOR manufacture "s
all reach The t0orf greatest inland toder,ooy dno
railroad system furnish opportunity to trdnsport he soods
made there At the time Chicago Is dsr'out'on
center for the food products OF the Vest and the man"
tactlvsd goods OF the East"
William Joseph Showalter of the National Geographic
Society draws vivid picture OF the development oi Iii
eago In the following paragraph
"Cheago Is little empire in ITSELF Thirteen American
states haze teoer chuches thirty.seren haze smdu~
populations; have ecer miles OF roads thdn
fhe Windy City has OF streets. IL has more telephones
than Montana has people. There are nations thoss
postal business Is not nearly as great as una. hdnaeu
6y the Chicago postoce countries by the dozen fhn
spend less money for governmental purposes eoen con-
tinen.s less freight than is carried nfo out
Of and through this one city"
This astounding growth of frontier outpost to woa
metropolis is DUE of course to the rich productive ter,
of position occupied by The Chicago Territory, com
prisng Illinois, Indiana, Iowa, Michigan and Wisconsin,
The Chicago Territory occupies less than one
eleventh Of the of the United States, but mas
sproximatey one-sixth of the population OF the ma
son and fifth of the total wealth; raises
more than one fifth of the farm crops; mines ap:
proximately seventh of the coal and ores; and
produces fifth of the manufactures of the forty
eight states.
Other districts are more densey populated others pro-
duce coal, others more ore, and SO on. hut NO
other district has such werounded development OF
ali fundamental of wealth, in such compact
homogeneous community that tributary to Chicago
It was natural that this splendid market should produce
a great newspaper. For two generations lf1t SnlSAb
TRIBUNE has been national nhuence-ioved, nated
Tended attacked-but never ignored. From the days
when Joseph Medill led the fight for Abraham Lincoln
10 the establishment of The Army Edition in Paris
during the World War, THE CHICAGO TRIBUNE has
,;cf forre in imD
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09

This is of the Sc pages in The Chicago Tribune
1919 BOOK OF FACTS
gives you idea of Chicago Tribune thoroughness
securing and presenting facts The text this page
summarizes of the topics treated in this book.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
CONTENTS

CHICAGO AND lHE CHICAGO TERRITORY 4to Is
RATES AND CIRCULATION, ALL CHICAGO PAPERS
ZONE SYSTEM MERCHANDISING
ROTOGRAVURE ADVERTISING p
NEWSPAPER ADVERTISING
COUNTRY CIRCULATION OF THE TRIBUNE. 26 to "a
ADVERTISING LINEAGE RECORDS
ANALYSIS OF 1913 DISPLAY ADVERTISING LINEAGE
ANALYSIS OF 1918 WANT-AD LINEAGE SO to Sc
MERCHANDISING SERVICE a. to 46
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09
Offers FACTS to Sales Managers
and Men Who Pay for Advertising s

n BOOKLET recently published by the Bureau
~ of Education at Washington is devoted to
4 scientific analysis of concentration of popu-
lation, industries and institutions" 1t explains the
reasons for the growth of great cities-poltcs;
accidents agriculture fuel transportation, war ana
other factors which constitute the fundamental
causes of urban growth. Then the booklet contains
this highly significant statement:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-09

Advertisers sometimes labor under the deusion that they
are not national" advertisers unless their advertising
concentrated in national magazines Speaking of this
mistake John Sullivan, SecretaryTreasurer of the Asso-
ciation of National Advertisers, says:
"IF ONLY ADVERTISING MEN WOULD THINK OF
ADVERTISING IN TERMS OF DISTRIBUTION,
SUCH 4 MISTAKE WOULD MEYER BE MADE.
national advertiser Is firm ichch has obtained
less thorough distribution Of its products throughout the
United and ihh advertises support extend
that distribution"
"Aduertsng per does not pay. Finding ,he market
and knotoins the market. and then coordnatins sales
and advertising does"
II is indeed true that many advertising failures would
have been avoided if distribution had been given proper
Norwich bulletin., 1919-10-29
JEWEr CITY

The Old Mystic correspondent in an evening paper says that Old Mystic lacks a hotel. doctor and. lawyer. The town of Lisbon, just across the Quine- baug from Griswold. is one of the largest towns in Connecticut. contain ing close to fifty square miles. Some of the finest people in the state are residents of the town of Lisbon. In the item of things it hath not it can go Old Mystic several better. It has no business or manufacturing of any sort. no store, no doctor. no black smith. no saloon, no hotel and to take Its mail supply is from Jewett City. R. F. D. No from Norwich. and from Canterbury.
 Mount Vernon Lodge, No. 75, F. & A. M., Wallace H. Payne. master, have taken possession of it's enlarged and refitted rooms in the Rioux block. The it out to the street line gives the lodge entirely new room in front, 1Sx40 feet. and heated by steam. The original ante-room has been mater ially improved by the removal of the room into thesnew room. For the benefit of the uninitiated per haps it ought to be said at this point that in said paraphernalia room are maintained elaborate quarters for the goat, rack is set apart in one end to accommodate the knives, spears and cutlasses, and the scraping utensils of the degree team. Mount Vernon en- ters upon it's seasons work with more candidates taking degrees. and with more applications to be acted upon. than ever before at one time in it's
Norwich bulletin., 1919-10-29

! auinmpbi1e registry and ...:,wed tia. 1he car was owned by .(ixanor Presto $v5is Of New London. Prestovait was located and brought to thfs eitv with the result noted above.
 1 At the public hexath eooase iii 4 the l Opera House building. Main street, 1 this Wednesday, afternoon at 3 O. l clock baby conferences win be held and Miss Keevers has invited fine ! mothers of Willfmantic to attend. This meeting is not to be for any enc roe 1 cial class but all mothers who are in tercsted in present day and future time babies are being urged to attend the meeting.
 The -dezth of Moves Tbcsnpson. a retired rubber bootmaker, occurred at an early hour Tuesday morning at the Lewis. 33s Ash street Mir. Thonrson was born in Groto1 Aus. 20. 1S45. and until recently had resided in Wind ham, Surviving him besides his daughter. both residents of windham.
 Joseph Peck, sshoss autesnebiie was destroyed by fire on the morning of Sept 22. has been recompensed for his loss by insurance. of $450.
 While Holden Arnold of South street was attending services at the Congregational Church House Mon day night his horse and carriage, which had been hitched across the street were stolen and when he came
 
 missing carriage proved futile and the local police were notified at about II o'clock. Tuesday morning Waiter s. Vail of Chaplin notified the police that a bay mare answering the de- scription of MT. Arnold's animal had wandered on his farm early in the morning. Chief of Police Daniel Kill Iourey and MT. Arnold went to Chap lin where the ownership of the horse was established. When the horse was found a part of the harness was still attached but the breast plate and top carriage were not to be found. A 1 ing from this city to Chaplin was made but at late hour Tuesday night trace of the wagon had been 1 found.
 The wind that blew into this city [ early Tuesday morning and was stiIi | holding sway during the night. caused | quite a little damage. taking limbs off | trees and knocking down anything that was in the least bit unbalanced. The greatest damage done during the day was caused when the temporary erected in memory of the boys of the town who had answered the call to duty. was blown over and the tip snapped off. The upper part of the monument which measured about fifteen or twenty feet had been by screws, but the force of inc wind had wrenched these loose md the crash resulted. The monu- nent which was made partly of wood can be easily repaired. but to prevent further accidents of similar nature it will have to be fastened more securely o the base.
Norwich bulletin., 1919-10-29
WINDHAM

1 At the recent annual meeting of the l local Red Cross branch the report of | 3, 1918. to April, 1919, meetings were held weekly with the exception of during the influence periods. All re- quired war and relief work was con- pleted. In April Rev. M R. ,Plumb's resignation as chairman was accepted and H. c. L4athrop was elected to the office. During the year six business meetings, two food sales. an enter tertainment. supper and celebration concluding the mile of pennies drive were held. The membership for the past year numbers 166, ten of these being subscribing members. Materials received including purchases from chapter. direct purchases and gifts were S23 cut surgical dressings. 800 yards gauge. 720 yards tape, 77 pounds jam. Articles made and re- knitted articles. 4,16s surgical dress ings. total 5.192. Since the above re- port was submitted seventeen pairs of children's socks knitted from yarn cap, one sweater have been sent to the chapter.
 Mrs. Edward Whiting Johnson. who has been at the inn for a week re- turned to har home on Washington street. Norwich, Monday.
 Mrs. w P. Huxford and daughter, entertained at dinner Thursday night, Mrs. Julia Arnold. Miss Josephine
 
 Gertrude Arnold.
 Miss Emma Larrabee returned Sat- urday after two weeks visit in Wind- sor Locks
 MT. and Mrs. Harold Shellington and little daughter are spending two weeks at the inn. Miss Emily Lyman and Miss Ellen Hawkins will return to Jer- sey City with them, to remain until after Thanksgiving.
 There were sixteen present at the midweek prayer meeting. Now that the church is without permanent pastor Is the time, it is felt. for the members to make a special effort to show their loyalty to their church by attending all it's services ad being faithful to their church covenant. Miss Dorothy Weir and her sisters, Mrs. G. Page Ely and Mrs. William Carlin, gave an afternoon tea Wednes- day. Their guests were Mrs. R. G. Waterous. Miss Frances Campbell, Mrs. I. w. MacLean. Miss Ada Lar rabee, Miss Anna Claassen, Miss Maud Stokes. Miss Dorothy Brown, Mrs. Guilford Smith and Miss Ger trude Arnold.
 Lawrence Miner of New London spent Sunday with MT. and Mrs. W. & Chappell.
 Mrs. c. R. Utley returned from q visit in Southbridge, Mass.
 The Woman's Missionary society met Tuesday with Mrs. James La throp.
 Miss Mary Packer is caring for Mrs. F. F. Brown.-who was stricken | with shock last week at the home i of her daughter. Mrs. George Cook. l
 Mrs. Goodbody and Miss Bell of | Brooklyn. N. Y. spent Sunday with l Mrs. F. E. Smith.
Norwich bulletin., 1919-10-29

history.
 Sunday afternoon, Main street man looking out of his back door saw an unusual sight. In his garden was all four animals were clear white. and all within 20 feet of each other, and more, while he marvelled upon this singular coincidence the group was augmented by the arrival of the white English sparrow that lives in this To- cality. This Albino sparrow can be seen almost any day in the trees or street near the Congregational church. Many have seen him during the last three. years.
 In the Jewett City news in Mon- days Bulletin there was printed the story of the demobilization of the Congregational church flag. The names of the seventeen from that church who served in the world war were given, together with the abbreviated respondent is to continue this plan un- til all the men who served from Gris- wold shall each have his record pub 1fshed and preserved. No such rec ord of the men as that seen in Mon days Bulletin is being kept anywhere.
 The Red Cross Roll Call arrange
 nents for next weeks campaign are being completed, under the direction of Chairman Wallace H. Payne. The posters calling attention to the roll call have already been distributed by Miss Mabel Wilcox. the publicity com mittee. The streets and sections of the towns are being assigned. The headquarters are to be in the empty store belonging to Abraham Jegeer, on Soule street. Everyone is asked to renew his membership in the Red Cross for one year Although the war is over. the American Red Cross so- ciety stands in readiness to be of ser vice in large number of humane and uplifting movements for the benefit of mankind. A person enrolled on the Red Cross membership list. shows his willingness to cooperate with an i'm stitution the whole aim of which is to help the unfo\lnate and educate people in lines of health preservation.
 Miss Ethel Burdick of Mystic has been spending a week at her home. Miss Burdick is chief operator at the Mystic telephone exchange.
 Mr- and Mrs F. L.. Morgan of Bos- ton and MT. and Mrs. Jesse Morgan of Martin Weare. Hillsboro. county, New Hampshire, visited at the home. of Daniel Morgan, Saturday and Sunday.
Norwich bulletin., 1919-10-29
SOUTH KILLiNGLYx

Albert Phillips returned from a wis 1t with relatives in Valley Falls.
 Michael Slkivington has nntered the employ of A. E. Hall.
 A. E. Hall made a business triy to Providence Wednesday.
 Everett Hall is suffering from in juries received when his horse kicked as he was about to harness it Mon day night.
 Mir. and Mrs. Charles Spaulding, Alcott and Norman Spaulding of Au- burn, R. l., were visitors at G. W. Bar lows Sunday.
 Mrs. A. E. Hall. Gertrude Hall and Mrs. P. H. Cofey were callers at Byron Places in Foster, Wednesday.
 Everett Winsor spent the week end at his home in Piainfield
 Gertrude Hall has returned to Bos- ton after visit at her home. The Oaks.
 Mir. and Mrs P c. Bliven were in Norwich Sunday. called there by the serious illness of MT. Blivens sis ter.
Norwich bulletin., 1919-10-29
Nor~sch BuiIskin. Wiliimankic or Nice, g Church St. Tetephone fo5.

rst~@r -~ StftF~H Sk- tSRH0nS w.
 Wilimantic families will pay at Hhe rate Of eighfy cents Q hundred fpsunds- and markets at the rate of 60 tcents a hundred pounds fer their ice until cold weather sets in and fur fnishes ice that I can sell at a lower ,price-" was the statement made by Merrill H. Jones when interviewed by "a Bulletin reporter Tuesday night In selling ice to the public at the above prices Mr. Jones declared that he Twas simply covering expenses. as the lrate called for in his contract with iBerkshire firm, plus the money lost
 through shrinkage. figured as high as
 the aznount received for the fce when delivered in this city Other ice ldealers in cities surrounding Willi- .mzutfc are receiving rates as high as sone cent 9 pound for ice; and the tpe0ple of this city will only be asked to pay the price I now ask for Ice
 until the icehouses at the pumping station have been loaded up with
 homemade ice." Mir. Jones added He has been sending tc the Berkshire concern for his ice since the supply in the local ice houses gave out. and
 at present is receiving three carloads
 of frozen goods a week The weather of the past few days has caused
 great loss in shrinkage- Winter and
 ice-mzking weather are soon to come.
 he stated. and if my contract with
 the city is favorabiy acted upon, the people will get their ice at much low