Pine Bluff daily graphic. (Pine Bluff, Ark.) 1893-1942, 1919-08-24
REMEDY FOR \. C,L
WITHIN REACH OF
EVERY j. S, WOMAN
Beatrice Fairfax Shows How
Women Buyers Can Avoid
EXOrbitant Prices.

A remedy for the high cost OF
living that is within the reach of
every woman, according to Beatrice
Fairfax, is reading "the advertise
ments IN the daily papers and make
her selection accordingly" For"
says Miss Fairfax, mo dealer will
spend money in calling attention to
his topnotch prices"
He advertlses big bargains or
what passes for bargains these
nerve-wracking days. And the
thoughtful patriotic woman will de-
cline to pay spectacular prices, even
when she can afford to pay them
for that way confusion lies.
We American women have got to
take this question of the high cost of
living into our own hands, just as
the women of France did. They Sc
cured the publication of a govern
mcnt price list and the price list of
the profiteers shriveled accordingly.
Even if we can afford to pay the
fabulous prices now asked for GER
tain things, we must decline to avail
ourselves of that luxury, out of con-
sideration for those who cannot af-
ford to be exploited.
Let US take, for instance. the ques-
ton OF shoes, which is pinching US all
today. Whendell Endicott of the En-
dicott-Johnson corporation, the lar
gest manufacturer OF shoes in the
world, said servicable dress shoes of
high grade leather could be had
from $6 to So pair. And that mems
working shoes Of heavy leather could
be bought from 81 to $5 pair.
He went on to state that to do this
shoppers would have to look about
ana lind shops where prices are with
in ones means. "The case of Shoes"
he said, "is very much like the price
Of breakfast at fashionable hotels. A
man may pay dollar for coffee,
rolls and his tip at certain hotels.
An indentical meal Of the same
quality, but minus the style and the
hotel prestige, could be bought at
any number of places for one third
Of the price. The buyer Of shoes has
to make similar choice"
The tremendous cost Of many ar
ticles of wearing apparel at present
is very largely question Of ''atmos-
phere." If you must have beautiful
surroundings you can pay beautiful
prices, and vice versa.
Two or three of the large depart
ment stores in New York recognize
this and sell goods with and without
atmosphere" In the softly shaded
Louis Suits" upstairs you can, ,pay,
accordingly, for anything you imag-
nation demands.
But downstairs in the basement
where atmosphere" is conspicuously
lacking, the intelligent shoppers is
still rewarded by many bargains.
There is no cunning arrangements of
mirrors to soften ones defects and
bring out ones good points. 1t is
the prose Of buying, there is no ca
joling of the sense-but there are
bargains.
If you are willing to do your shop
ping without pampering, you may
still be able to clothe yourself, but
Heaven help you if you must have
the > Establishments. Of the Louis
Slites." =
Fortified by a little. inside knowl-
edge. and some s"horse sense a bust
ness woman bought pair of black
satin pumps the other day, for which
she was asked SIG plus the war tax.
The enterprising young clerk, with
an air of subdued sorrow, then in
vited the customer to buy several
more pairs of business Shoes" at
similar prices, saying if she.waited.
till Autumn she would have to pay
$25 a pair for similar shoes.
"Thank you, no." the lady answer
ed, II do not intend to pay that price
aSain;either now, nor in the Au-
thmn." = :.
"Rut how shall you manager" the
clerk flustered, "shoes are going
steadily hp-by, October we shall be