The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-10-04
SAYS ADVERTISING
KEEPS PRICES LOW
Williams, Food Administrator,
Sees No Need for "Cloth-
ing" Fair List.
HE PRAISES FRIEDSAM
Political Clubs Eager to Aid
in Disposal of Army
Bacon.

iHdt tHo klnu OI auNeTIlSlHB nOW dp-
pearing daily in case of clothing. shoes
and dry goods constitutes flair price
list" for these commodities is the
opinion of Arthur Williams, Federal
Food Administrator for this city. This
confirms the Judgment of the committee
on clothing, shoes and dry goods of the
Fair Price Committee, OF which Col.
Michael Friedsam, president of B. Alt
man & Co., is the chairman, in deciding
not to issue price lists similar to those
put out for grocery staples and meats.
In letter to Col. Friedsam Mr.. WILL
Jams said Though It is not practicable
In your judgment to now Issue such
list 1t would seem that. In effect at least,
this q. Is being very we'll accomplished In
the advertising now appearing in the
daily papers of this city. Soon after the
organization of your committee the pub
LEGATION of many seemingly moderate and
fair prices began to appear to an in
creasing extent in the advertising OF the
daily newspapers. Nearly all of to-day's
larger advertising of shoes. hats and
clothing contains prices and quality ref
erences, and one OF the larger adver-
Users refers directly TO fair prices CIV
ing humber of lstings in connection
with this heading.
Hits Extravagant Claims.
zone result think you may Justly
claim Is that extravagant and alarming
statements regarding the cost OF these
essentials in clothing-or at least the
cause for such statements-must disap-
pear with splendid publicity such as
this. With careful shopping in making
ones personal expenditures, somewhat
like that observed in making business
expenditures with careful studying of
the advertising appearing in the daily
papers. and by following the rule of
making purchases only from dealers Of
integrity and responsibility, there would
be no just cause for complaint of either
profiteering or Misrepresentation in the
quality of the goods purchased against
the merchants of this city.
Publicity of this kind is In line with
the views OF the United States Attorney
General A. Mitchell Palmer. as well
as with those Of our committee. May 1
express to you. and through you to the
members of your committee our sense of
appreciation for what has been accom-
plished and what will be accomplished
through the efforts you have set in mo-
ton to inform the public as to what is
fair in the price of clothing, hats and
shoes for men, women and children, in
New York city?'
Leaders of all political parties are
cottoning to the idea that the retailing
of army canned bacon in the clubhouses
Nef- political organizations is going to
make IA hit with men and women voters.
They are writing and telephoning to the
Rev. DR.. Jonathan c. Day Commissioner
of Public Works, to send along his bacon
and they will dispose of it in Jig time a
35 cents a~pound, 10 cents or so below
the prevailing retail price.
Both Parties Eager.
Republicans apparently are as eager
as Democrats to aid in the distribution
of 1000 900 pounds, which DR.. Day OBJ
tained through Swift & Co. for NJ. ].
O'Connor of 30S Lenox avenue. The
city has no financial interest whatever
in the transaction. O'0onnor buys the
bacon from Swift & Co. and resells it.
but the Department of Markets has
supervision over the distribution.
In asking district clubs and other
political associations to aid, DR.. Day
says he was actuated by-a desire to get
the bacon to the people in hurry and
he was sure the hustlers in all political
parties would be glad to do it.
The bacon will be sold in twelve pound
cans 10 CLUBS at 81 cents n pOunO ana
the clubs will make profit of / cent
pound which. IT is believed. will be
sufficient to meet their overhead ex-
penses. The sales forces will be made
up of the folks who get out the votes.
Anybody who wishes the bacon may
have it. There will be no restrictions
on restaurant keepers or others who buy
in bulk.
DR.. Day says there are 200 political
clubs in the greater city and he is sure
there isn't a single organization which
will not gladly stock up with the bacon
and pass It out to all consumers willing
to pay cut rate prices for it,
The 100000 pounds for which Mr..
O'Connor has contracted was prepared
for the Government during the war, bu!
was not delivered owing to the windup
of the fighting.
DR.. Day said last evening that twenty
five rolling stores" with stocks of eggs
and canned goods will be in commission
Monday.