The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-02-17
AID TO EXPORTERS
N PRINTED FORM
Views OF Leaders i'm Foreign Trade
Complied for Easy Ref
erence.

The views of representative manu-
facturers, bankers and shipping men
on practical methods of developing
the countrys export trade have been
collected and published by the Amer
lean Manufacturers Export associa-
ton in Il volume entitled Export
Problems Of the C:Iited States"
! The hook is compilation of the
| more important papers read at the
recent convention of the association,
and each topic is discussed conciseiy
by men whose training and standing
enable them to speak with authority.
The volume is broadly divided into
the following subjects; Education for
Foreign Service" Foreign Advertise
Ing" Foreign Patents and Trade
i marks shipping Problems, Sales
Organization Abroad" Financing
Foreign Operations"
The all-important question of how
to dispose of American products
abroad is treated from several an
giles. John T.. Mccain, vice president
of the Remington Typewriter COM
pany, and William II. Ingersoll, OF
Robert Fl. Ingersoll and Brother, de-
scribe the methods by which their
respective companies established d.
rect selling organizations in other
countries. John +. Fowler. vice.
president OF w. r, Grace and COM
pany, explains the uses of the export
commission house to manufacturers
without such organizations. and Gill
bert Fl. Montague, who represented
! the export association in urging the
enactment of the Webb Pomerene
| law. discusses the various methods
| of which exporters may avail them
selves IN joint selling organizations.
Advice as to the means for securing
results in foreign advertising is given
by David l.. Brown, manager OF ex-
port advertising for the Goodyear
Tire and Rubber company. and by
Export Managers club. Shipping
problems are discussed by Joseph
J. Slechta. traffic manager OF CASTOR,
Williams and Wigmore Shipping cor
poration; Joseph Hodgson, traffic
manager of the New York and Cuba
Mail Steamship company. and K. NJ.
Herr. president of the Westinghouse
Electric and Manufacturing company.
| The pitfalls awaiting the American
merchant in the patent and trade-
mark regulations of other countries
are pointed out by Charles W. Beaver,
| foreign manager for Yale d Towne:,
Lawrence Iangner legal adviser to-
! the associations patent and trade,
mark committee, and E., B.. Hess. vice.
president OF the Royal Typewriter
company. and the financing OF export
orders is discussed by such banking
authorities as Lewis Person, OF the
Irving National Bank: Il. A. De Lima,
OF the Battery Park National Bank.
and Fred /. Kent. of the Bankers
Trust Company. -.
| The adequate training OF young
men for foreign trade service IN ex-
haustiveiy treated in the chapter de-
voted to this subject by such men a.
w. w. Nichols. Of the Allis-Chalmers
compan NJ. A. Oudin, of the General
Electric company, and H. e. Cole, OF
the Standard Oil company.
One extremely interesting and prac-
, teal paper is that which infinitely de-
scribes the handling of an export or
der from start to finish, by Frank Wa
! terman, president OF the Waterman
| Pen company. This paper should be
of intense interest to any Arm which
! is about to establish an export depart
ment. as 1t shows the actual steps
which are necessary In filling an order
from abroad.
The volume concludes with ad-
! dresses on foreign trade matters by
/ Sir Henry Darlington Smith, acting
| high comm lssioner to the United
states for Great Britain: Edward De
Billy. reputv high commissioner for
France; Secretary Redfield and Frank
A. VanGerlip.
| The export association Ia not re-
stricting the circulation OF this vol
ume to its members. and It 10 avail
able for any American Manufacturer
who may be thinking OF entering tho
export field