The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-04-25
DEAR FOLKS:
.T HIS is a most important
time in the history Of
- Wilson & Co. Everybody

IN the whole organization ia
enthusiastic "up on his toes
and proud.
This is the time that Wilson
& Co. announce that they are
producing Certified Ham and
Bacon. All over the country
the dealers are putting up
window signs telling the news.
incidentally, am coming to
believe that the dealers who
handle Wilson product are i'm
bued with the same pride and
confidence in the Wilson in
stitution,, as are the $4,000
workers in the various plants
and branches.
All these Wilson g. Co. men
and women are pleased as
pleased can be because they
have known for a long time
that the company would put
Certified Ham and Bacon on
the market at this time. They
have known of tie care and
skill and exactness with which
these products were being per-
fected to deserve the Wilson
Certified label. That "Certi-
fled" label is the ne plus ultra
for any Wilson product.
When it is placed on some
thing 1t means that that par
ticular food Is just as fine as
il can be made. as pure as
purity itself and as good a.
anything ever can be good to
to eat.
The name and fame Of Wilson
& Co. Certified products has
grown up In the past two
years. 1t started when the
company brought out It's line
of canned fruits. vegetables
and table specialties. giving
them the name Certified and
placing upon them . guaran-
tee that the user would find
them of the highest possible
quality.
In their smoke meat "Majes-
tic" WAS the label Of their top
notch quality. Majestic Ham
and Bacon were, and are,
mighty we'll known and liked.
Mr.. Wilson saw the great pop
ularity won by The Certified"
fruits and vegetables, and he
said:
1--WE must have Certified"
Ham and Bacon. Can we make
them good enough to deserve
the Certified" label7
1--WE can and we will" was the
prompt answer.
So there is q bit Of history. II
wasn't merely a question Of
curing and smoking ham and
bacon Of the most excellent
quality. It was a matter Of
knowing at every step along
the line that this ham and
bacon was going to be good
enough to be honored with the
name Of Certified" |
This means selecting the porksrs
themselves. They have to be porksrs
OF excellent breeds, they have to be
In the pink Of condition. they have
10 show to the practioed eyes Of the
experts who select them that the
quality In thore, have watched the
production OF Certified Hams and
Baoon--watched the careful. skiliful
choosing OF those hams and bacon
sides ] have seen how precisely a
ham ls chosen. how exactly q bacon
side 10 selected. There must be Just
such a proportion OF fat and lean, the
skin must be smooth. the ham or
bacon must be visibly perfect. Then
II is carefully trimmed and sent on
through the curing and smoking de-
partments Nothing IN hurried, for {
the men who have charge Of this
work tell me that hasty curing and
smoking do not create the sweet
appetizing flavor and the hunger
satisfying taste that must character.
Ire a fine piece of ham or bacon.
All tho way through noticed that
these meats--as. indeed are all other
Wilson products--were handled and
prepared with RESPECT. RE
spect" II fixed principle In the
Wilson plant. and when you come
TO think OF II. II is a pretty good idea
to be respectful to foods. They de-
serve respect. II they are destined
for your table. and the Wilson folks
know this and show respect toward
them.
| have told you In my previous let
ters how the spirit OF good will and
loyalty preyades the whole Wilson
organization, have tried 10 sug-
gest that this spirit OF pride and OF
fellowship In a guarantee that the
products OF Wilson A Co. will be all
the better por II Every worker in
the Wilson plants feels this way
about II, and that In why every ono
OF them IL so hugely glad and prtud
that Certified Hams and Bacon are
being announced. Va
Each OF them feels-and knowa-
l.