davidaulloa/AmericanStories huggingface dataset:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03
BUY OF THE MAN
WHO ADVERTISES
Miami Metropolis.)

miami Metropolis.)
Miami housewives tell the Metr0p-
oils that they are making great
saving in the purchase Of their house
hold supplies through the informa
ton they get in the weekly market
page Of this paper. without these
published prices they say, the care
full buyer would have no guide to the
best place to lay in food supplies and
other household goods that must be
bought with discrimination in these
days Of high prices and low grade
goods.
The housewife every buyer
will find that the advertised store
is very certain to be the store that
sells at lower figures than the I'M
advertised store. The advertised
store has sufficient patronage to make
up in aggregate sales what 1t would
have to extort in higher prices were
the patronage small. In other words,
the store that sells butter to five
hundred patrons can afford to make
q lower profit upon each pound than
the store which sells butter 20 ter
patrons. A few pennies made upon
each of ten thousand sales is consid-
erably more revenue than profit of
four times that many pennies upon
a few hundred sales.
One advertising expert explains the
value of advertising in this way--and
IL is we'll for the buying public to
know these facts as we'll as for the
merchant to know them, for the buy
ing public must learn that the store
which advertises is very certain to be
the store that has the freshest stock
and the best bargains. This man
writes:
1.-THE merchant who spends-wisely
two per cent. of his gross revenues
for advertising is able to sell goods
more cheaply than is the merchant
who spends-equally wisely-but one
per cent. Of his gross revenues for
advertising.
"The per cent. of gross revenues
spent by successful merchants for
advertising varies from one per cent
to six per cent. For limited periods
while getting established in a new To-
cation, adding new lines of goods,
etc. merchants find it profitable-iu
fact, necessary--to spend as much as
ten and fifteen per cent. for adver-
Using. Under normal conditions the
average, so far as any facts have been
disclosed, would seem to be little
less than three per cent. Some in
vestigators say two per cent.
I'm cities where the expenditure
for store advertising is as low. on
an average, as one and a half per
cent, the door is left wide open for
successful competition. The mer-
chant who invades such field and
spends twice or three times that mar
gin for advertising can always win.
1.-THE merchant who argues that 1t
would be necessary for him, in in
creasing his advertising appropria-
ton. to add to the prices of his goods
is not in step with the spirit of these
times. He does not understand the
economic value of advertising--which
by speeding up turnover, makes low
er selling prices possible.
nass.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

and that we are glad to have them
with us.
With this method of cultivation we
have every reason to believe that the
tourist crop will increase steadily
and the investments made by visitors
will run into the hundreds Of millions.
aside from what they spend while on
their visits. Jacksonville Times
Union.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

There are not quite so many de-
mands by the government or by or
CARNATIONS incidental to the war, but
the number of clever gentlemen anx-
ious to put you next to a good thing
has increased remarkably of late.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03


We have before us a copy Of the
Boston Post Of February 1, having a
picture of a proposed Community
Center Building as a practical me-
mortal for soldiers and sailors. The
paper says that there is a demand
that the memorial take the form Of a
practical civic building rather than
that OF useless monument or arch.
All over the country there is a SIM
liar sentiment being voiced, and the
community building is the favorite
form in which progressive cities and
towns express their appreciation Of
their war heroes. Such buildings
answer the two-fold purpose of hon
oring the dead and serving useful
end for the living. No community
stands in greater need Of such a
building than Lakeland. If 1t served
no other purpose than to provide a
place Of meeting for the tourists, Il
would pay to have It. Every year
this is a problem and an expense and
this building would eliminate both.
But this would be merely an incident
In the usefulness of the building. In
countless other ways 1t would be a
source Of satisfaction and pleasure to
all the people. It could be meeting
place where any organization, or any
number Of citizens could get together.
It could be the starting point Of a
public library. 1t could be the head
quarters Of the Y. M. G. A. or any
similar organization. It would be a
place where the visitors from dis
lance, or the people from the country
around, who come here to trade, could
rest and refresh themselves. There
are hundred good reasons why II
should be built. There Is not one
real reason why 1t should not be
built. We trust every citizen who has
the good Of the community at heart
will get behind the movement. and
help to put 1t over.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03
FLORIDA's BIG TOURIST CROP

If you we're to ask the average ma
tive Floridian what was the biggest
crop in Florida, he would probably
hesitate and after thinking for few
moments would probably suggest or
anges or potatoes or celery or toma-
toes or live stock or some one of the
many products of the State.
Ask the regular winter visitor who
is observant and he will promptly tell
you that the toruist crop is the big
gest thing in Florida and he WOULD
be right. The citrus fruit crop Of
approximately eight million boxes
will bring about $25,OOO,OOO to the
State this year. The potato crop will
probably bring 100000 to the State
and some Of the other crops men
toned will do as we'll or better than
that, but none Of them compare with
the tourist crop for big money. y
One who has studied the matter
for some time gives the following es-
Inmates for some O. che leading tour
list centers this season, which is
record breaker for the State:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

If some mems income tax reports
were placed side by side with their
statements to commercial agencies
for the purpose Of getting credit,
there would be a notable contrast.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

One hundred other cities 10000, 900
While his estimate may not be abb
solutely accurate, it is still within
bounds and probably does not over
step the mark. It has been frequent
ly estimated that a million people
visit Florida every winter and at the
low average of 500 each expended
while within the State, this would
make grand total of $100,000.000
left in Florida by the tourists. When
it is considered that few people COM
ing to the State would spend less than
$500 and many will spend from $500
to $4,000, 1t is easily seen that the
total amount left in the State by the
tourists is probably in excess of that
amount.
In view of this, it would be well for
Florida and all of its citizens to Gull
tivate this highly profitable crop Of
tourists. Let us try to make their
stay in the State as pleasant as pos
sible, let us not try to see how much
we can get out Of them this year but
rather encourage them to come again
and again and bring their friends.
let us do them little favors that cost
nothing but an effort and make them
feel as II they were very welcome
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

A mathematician has figured out
that if a penny had been loaned ou.
at 6 per cent. interest in the year ]
and compounded yearly up to the
present, 1t would have amounted to
many millions Of dollars. What an
oversight on the part of Adam that
he did not do this and make us his
heir
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

We note from the advertisements
in the city papers that there is
steady drop in the prices of food. It
was bound to come and it is bound to
continue until prices get somewhere
near normal again.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

II you are not satisfied with the
present amount Of moisture, you
might remember that the rainy sea-
son will be along after awhile.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03

Those notices about Billy Sunday
we see in the papers have press
agent flavor that an up-to-snutf news
paper man can readily recognize. AT
that we aren't saying Billy doesn't
put on a good show.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-03-03
WHAT GEORGE MISSED

When Washington was president
AS cold as any icicle;
He never on a railroad went
And never rode q bicycle.
He read by no electric light.
He could not by wire news dis
patch;
He filled his lamp with whale oil
grease,
And he never had a match to
scratch.
He never chased a trolley car,
Nor ate an ice cream cone;
He never smoked cigarette,
Nor used telephone.
He never used a steam boat,
To journey down the river;
He never heard of Henry Ford.
Or Of his famous fiivver.
He never to movie went,
Nor heard Of the X-rays;
He never INDUCED in joy rides
To lengthen out his days.
He never saw an aeroplane ~
Nor even submarine;
The poor man was sadly handicapped,
As will be plainly seen.
But in these days of lightning change
When things are with such cashing
done
We've all the inventions named
New Britain herald., 1919-01-22
K. OF C. LAUNCHES
 MEMBERSHIP DRIVE.
Catholic Organization Names Commit tee to Get New Members Enrolled;
 Meeting Friday Evening.

The regular meeting of Daly cOun- Gil, No. F, Knights of Colum bus, was held in the club rooms on Main street last evening. Following the meeting class of 4 candidates was initiated into the second degree in the presence of District Deputy Paul Kennedy, of Southington.
 A mem bership campaign was launched with encouraging remarks by District Deputy Kennedy and Rev. J. Leo Sullivan. The following mem- bers were appointed to serve as 8 membership committee: Edward A. McCarthy, A. c. Malone, F. J. Riley, H. A. Grace, Lawrence Cotter, James Tierney. F. J. Moran, IA. A. Pilz, D. Maiguire and Harold L. Byett
 A social and entertainment was the next number on the program. Vocal solos were rendered by John Kiniry. James Ringrose and John Kiley. Pro- lessor F. F. Harmon accompanied the soloists on the piano. Francis P. May pleased the members with a violin solo. novelty number was present. ed in the form of a solo by James Donahue, accompanied by James Tynan with the saxophone and Pro- lessor Harmon at the piano. William J. Healey, of Hartford, future leader of the Knights of Columbus State band. entertained with cornet solo.
 Two boxing bouts of three rounds each were staged, the principals being Bobby Reimer and Jimmie Murphy in the first bout and Eddie F'redericks and Jack Richness in the second. A 15-minute wrestling bout between "Young Hercules" of Berlin, and 'Tony" Ross was one of the features of the program. M. J. Kenney was timekeeper, Arthur A. Pilz announcer and Joe Ryan, we'll known in local boxing circles of old, acted in the ca pacity of referee.
 The membership committee will meet at the club rooms on Friday eve ming at o'clock
New Britain herald., 1919-01-22
THIN PEOPLE SHOULD TAKE
 PHOSPHATE
Nothing Like Plain Bitro- Phosphate to Put Firm. Healthy Flesh and to Increase Strength. Vigor
 and Nerve Force.

Judging from the countless preparations and treatments which are continually being advertised for the purpose of making thin people heshy, developing arms, neck and bust and replacing ugly hollows and angles by the soft curved lines of health and beauty, there evidently thousands of and women who keenly feel their excessive thinness.
 Thinness and weakness usually due to starved nerves. Our bodies need more phosphate than is contained in modern foods. Physicians claim there is nothing that will supply this deficiency so well t4e organic phosphate known amongst druggists bitro phosphate, which is inexpensive and is sold by Clark & Brainerd in New Britain and most all druggists under a guarantee of satisfaction or money back. By feeding the nerves directly and by supplying the body cells with the necessary phosphoric food eie monts bitro-ph phosphate quickly produces a welcome transformation in the appear ance; the increase in weight frequently being astonishing.
 This increase in weight also carries with it general improvement in the health. Nervousness, sleeplessness and lack of energy, which nearly always accompany excessive thinness disappear dull eyes become bright, and pale cheeks glow with the bloom of perfect health.
 CAUTION: Although bitro-phos sphate is unsurpassed for relieving nervousness, sIeeplessness and general weakness, it should not, owing to it's remarkable flesh growing properties. be used by any one who does lot desire to put flesh.
New Britain herald., 1919-01-22
Y. w. C. A. LAUNCHES
 CAMPAIGN TO-DAY
Drive to Collect Fund of SfO.0OO in This City Starts Under Mrs. G.
 W. Traut's Leadership.

The campaign to raise $10,000 for the Y. w. c. A. was launched this afternoon under the direction of Mrs. George w. Traut, chairman of the com mittee, with a capable corps of workers and the committee anticipates little trouble in raising the amount set as the goal. The team captains and their teams met with Mrs. Traut at the Y. w. C. A. headquarters this afternoon for final instructions and the campaign is to be pushed with yigor during it's course.
 Although the amount is rather large the association believes that the pro- minence of the Y. W. c. A. in the community and the fact that it has not appealed for money in some time will be taken into consideration, and a hearty response will be given the appeal. Reports are to be made daily by the canvassers to their team cap tains and these will be given out so that the progress of the campaign will be known at all times. A house. to-house canvass will be conducted by the canvassers and pledges taken in this way.
 During the past year, over 100 young women have been served daily at the newly established cafeteria in the Y w C. A. and at no time dur ing the year has a room in the dorni- tory been idle. It is the plan of the association to extend the work even further during the coming year and sub-secretaries are to be appointed to further the work in Newington. Ser lin and Plainville To carry out this work and to pay the share of the local association toward the central organiza ton, a campaign to raise funds is necessary at this time.
New Britain herald., 1919-01-22
MASONS READY TO
 ERECT NEW TEMPLE
Masonic Temple Corporation Pro- poses to Build Auditorium On Its West Main Street Property.

The annual meeting of the Masonic Temple corporation was held last night at the association rooms and the secretary and treasurers reports demonstrated that splendid progress had bee nmade by the campaign com mittee during the year. The reports further showed the corporation to be in such excellent financial condition that it was the unanimous consensus of opinion now that the war was over, for immediate steps to be taken to- ward the erection of an auditorium and club room on the rear of the West Main street site purchased a year ago.
 The contemplated plans call for building which will be first class in every particular for social purposes, which will include a ball room and club room on the main floor with a card room, bowling alleys, pool and billiards in the basement.
 These plans will be of unusual ia- terest outside of Masonic circles also, as 1t is understood this auditorium will be available for rental to socie- ties, clubs, etc, part of the time. and the Masons are to be congratulated on anticipating a building of this character so centrally located, as it will be the only hall of it's kind com- bining all the social features men, toned above.
 The corporation proposes at a later date to erect a large commercial building in front of and connected with the auditorium.
 The following men were elected di- rectors for the coming year: W. ". Cowlishaw, E. ". Schultz, s. J. Skin ner, R. J. Dixon w. J. Rawlings, F. H. Dohrenwend, O. A. Marsh, F. S. Goddard, w. w. Pease, F. B. AlIing and P. CTona.
New Britain herald., 1919-01-22
CITY ITEMS

Big bargains in shoes at Longs advt
 Miss Elizabeth McGrath is visiting her mother at 166 Main street. Miss McGrath, who is a trained nurse, is stationed at Camp Upton. At the regular meeting of Martha chapter No. 21, o. E. S.. tom orrov evening, a roll call of mem bers will be taken. A social will be held at 2;30 o'clock in the afternoon in the rooms, and at 7:30 o'clock the past matrons and past patrons are to meet.
 First-Class Fireman James Malley IS spending furlough at his home, 237 Elm street. Fireman Malley has served nine months overseas.
 There will be an anniversary requiem high mass Thursday morning at o'clock at St. John the Evangelist church for the late Mrs. Susan Sulli- van of Stanley street.
 The Master Plumbers association will hold its annual banquet at Bonds, Hartford, tomorrow night. Following the banquet the members will enjoy 6 theater party
 Don't fail to visit Longs shoe sale. -advt
 Mir and Mrs. Dugald McMillan left today for Ormond. Fla, where they will remain until March 1.
 E. Baijek of II Orange street re- ported to the police the theft of his bicycle from a veranda at his homo early this morning.
 William Heath of Fifth street has lodged a complaint with the police that his room was entered yesterday and SAG stolen.
 Ida Kupelian of PIainville, aged 16 years, reported to the police last eve ming that a local young man insults her on the street
 Rev. Charles Kelly of New Haven was a visitor at his former home on farmlAgton avenue last evening.
 Dance, Grange hall, Thursday eve- ming. Berlin, Conn.-advt
 Corporal William S. Brennecke and Pr1Vate Owen Sullivan have been dis charged from military service They were with the 36th Machine Gun bat talion at Camp Deveas.
 Postmaster W. F. Delaney reports that 531, 1850 letters passed through the stamp canceling machine at the postoffice between December 20 and January 20. This number does not include the thousands of parcels that were stamp cancelled.
 Miss Hazel TimbrelI of Jubilee street underwent a successful opera ton at the Hartford hospital yester- day.
 A months mind mass for Philip Sheriden will be celebrated at St. Joseph's church tomorrow morning at 8 o'clock.
 The National Girl Scout convention was held in New York last week and Miss Agnes Johnston, of this city, at tended, being one of the two delegates sent from Connecticut
 Longs shoe sale is gaining in popu- larity.-advt.
New Britain herald., 1919-01-22
MERCHANTS AGREE
 ON UNIFORM HOURS
Stores Will Open Monday Nights, Except During Summer Months

i The merchants of New Britain held 1 a general meeting at the chamber of l commerce rooms last evening at 5 l o'clock. Secretary l.. A. Sprague pre- ! sided and after a few opening re- marks as to why the merchants should recognize the need of coming to a. unanimous decision in the mat ter of closing their stores and also outlining the faithful work which the uniform hours committee had aone' in submitting this schedule the meet ing was then opened to the dlscus- sion of the hours to be observed.
 The schedule was adopted unanl-- nlously as follows Tuesday, We'd nesday, Thursday and Friday, gener- al and miscellaneous stores close at 6 p. m., on Saturday at 70 p. m.; eve ntngs before holidays observed. close at 6:30 p. n1., except evening before July 4th and Thanksgiving; Decent Der IS, 19, 20, close at p. m.; De- cember 22, 23, 24, close at 10 p. m.; Wednesdays, July 9th to Septem Der 24th, close at 12:15 D. m.; close all day New Years. Lincoln's birthday, Memorial day, July 4th, Labor day, Thanksgiving and Christmas; Good Friday close at 12:30 P. m. Stores
  day, Saturday, February 22.
 The question of Monday night clos ing was left until the last in order that any merchant who might como in late could have a voice in the mat ter Considerable opposition was brought out by the stores, who justly felt that it was for their best inter ests to close every Monday evening, and though in the opinion of the re- tailers gathered there had been con- siderable concession made by those favoring the opening, the closing stores could not see it in this light A vote was taken at II o'clock and the decision was unanimous as Tar as the votes taken, that the recom- mendations of the committee be put into effect This would provide for stores to open up every Monday eve ming until D. nl., except during the months of July, August and Septern- ber when the majority Of stores agreeing to the schedule will close at 6 D. n Secretary Sprague very clear lv outlined the real need of the re- tail merchants of the city getting to- gether. If all merchants live up to schedule adopted by their own repre- sentatives. competition then becomes a. matter of business initiative and does not flavor of deceit or mistrust' New Britain needs this among her mercantile stores and unless it IS cor rected and each merchant feels that all want to play fair, harmony and progress will be sacrificed until they do.
 The committee will meet today or tomorrow and review the opinions advanced and will decide what changes if any, will be recommended to the directors of the mercantile bu- reau for their adoption. New Britain is too large a city to have this strong feeling among it's merchants and 1t Is hoped that those who oppose the work of the committee will see the right light and come in with the ma jnr{f
New Britain herald., 1919-01-22
GOING TO FRANCE.
C. Elmer Olson Gets His Chance After
 One Years waiting

One year of patient waiting for the day that he could sail for France. during which time he was with the headquarters company at Hoboken, N. J., Elmer Olson of South Main street has been awarded with that chance, which comes tomorrow, when he will "shovc off, for the land of rain, mud and the peace conference His transport papers call for report ing at Tours.
 Soldier Olson is the son of MT. and Mrs. Olaf Olson of South Main street He enlisted in the service about Q year ago, and after a short term of duty in Washington. D. C., he was assigned to Hoboken. About 35 field clerks will comprise the party leaving tomorrow