The Farmington times. (Farmington, St. Francois County, Mo.) 1905-1926, 1919-05-23

greater demand for the product of the
farm is inescapable.
"Thus we find more production, more
employment, more buying power, and
a bigger demand for the products of
the factory and the farm, all pivoted
on advertising, which promotes an in
crease in wants. 4
Advertising can solve these prob
lens of rendjustment which are vast
ing so much priceless time today. Ad-
vertising will solve these problems.
"The business man knows the pow
er of advertising today as he never
knew it before. The people who make
up the mass of the nation in the ci-
ties, in the hamlets, on the distant
farms and in the mines also know the
cheerful, the encouraging and the eco
nomical service of advertising to
themselves.
Administrative Washington knows
the unreasonable force of advertis-
ing. Without advertising, some of the
vital war activities might not have
been possible. If any one doubts this,
ask the Treasury Department as to the
LlDeTJy LOdH campaigns.
Advertising is known and appre-
ciated today in degree which could
not have been expected for an other
fifty years had it not been for the ex-
periences ofswar. The mighty service
of advertising during the war opened
the dullest eyes to its power and its
bencfcence. Every normal man, wo-
man and child in the country today
knows so much about advertising that
untold millions of opportunities have
been opened thereby.
"This is the age of advertising.
More advertising per capita is used in
America than in any other country in
the world. More values from adver-
Using socially, politically, economical
ly, have come to America than to any
other country.
at is largely through advertising
that the people of America were po-
litically unified for the war.
eff America enjoyed abundance as
result of its advertising activities
before the war and during the war, it
is to enjoy it far more in this post
war period.
eve shall see cities, States and ma
tions, as well as businesses and lines
of industry, using this newly appre-
ciated power of advertising in this new
age of advertising. The prosperity
and the progress Of communities and
of States, as of industries, will be
measured by the amount of advertis-
ing they do. The city in which the
most advertising is done will be the
most prosperous city to do business in,
the best city to live in.
"No city is bigger than its advertise
ing. No State or group of States is
more progressive than its advertising,
as indicated by its volume.
GAS the advertising volume carried
in the newspapers of city increases
so in the same measure will the power
and influence and business volume of
the city increase.
every advertisement helps every
other advertisement. The greater the
total volume of advertising, the more
confidence people have in every bus
mess and public undertaking, the
more confidence they have in their
own city, the more respect for their
own business men, and the greater
their own prosperity.
REIMBURSEMENT today is, therefore,
a task for advertising, because it is
only a question of faith and courage
to be felt by all. And all the people
can be reached by advertising at a
cost in time and money within the
proper margin OF profit to all"