Evening star., 1919-04-04
ADVERTISEMENT
DEAR FOLKS

son & Co. Everybody il
the whole organization is en-
thusiastic, "up on his toes" ane
proud.
This is the week that Wilson &
Co., announce that they are pro-
ducing Certified Ham and Bacon
All over the country the dealers
are putting up window signs
telling the news. Incidentally
| am coming to believe that the
dealers who handle Wilson prod.
ucts are imbued with the same
pride and confidence in the Will
son institution as are the 25,OOC
workers in the various plants
and branches.
All these Wilson & Co. men and
women are pleased as pleased
can be this week because thev
have known for long time that
the company would put Certified
Ham and Bacon on the market
at this time. They have known
of the care and skill and exact
ness with which these, products
were being perfected to deserve
the Wilson Certified label. That
Certified" label is the ne plus
ultra for any Wilson product.
When it is placed on something
1t means that that particular
food product is just as fine as it
can be made, as pure as purity
itself and as good as anything
ever can be good to eat.
The name and fame of Wilson
& Co. Certified products has
grown up in the past two years.
1t Started when the company
brought out its line of canned
fruits, vegetables and table spe-
cialties, giving them the name
Certified" and placing upon
them guarantee that the user
would find them of the highest
possible quality.
In their smoked meats "Maies-
tic" was the label of their top
notch quality. Majestic Ham
and Bacon were, and are, mighty
well known and liked. Mr.. Will
son saw the great popularity
won by the Certified" fruits and
vegetables, and he said:
I'VE must have Certified Ham
and Bacon. Can we make them
good enough to deserve the
Certified label?"
I'VE can and we will" was the
prompt answer.
So there is a bit of history. It|
wasn't merely a question of cur
ing and smoking ham and bacon
of the most excellent quality.
1t was a matter of knowing at
every step along the line that
this ham and bacon was going to
be good enough to be honored
with the name of Certified"
This means selecting the porkers
themselves. They have to be pork
ers of excellent breeds, they have
to be in the pink of condition. they
have to show to the praeticed eyes
IT the experts who select them that
he quality is there. l have watched
the production of Certified Ham and
Bacon-watehed the careful, skillful
choosing of those hams and bacon
sides. / have seen how precisely a
ham is chosen, how exactly a bacon
side is selected. There must be lust
such proportion of fat and lean.
the skin must be smooth. the ham
or bacon must be v;sibly perfect.
Then it is carefully trimmed and
sent on through the curing and
smoking departments. Nothing is
charge of this work tell me that
TASTY curing and smoking do not
:reate the sweet, appetizing favor
md the hunger-satisfying taste that
must characterize a fine piece OF
lam or bacon.
All the way through l noticed that
these meats-as, indeed. are ali
other Wilson products-were ham
died and prepared with RESPECT.
Respect" is a fixed principle in the
Wilson plant, and when you come
TO think of it, it is a pretty good
idea to be respectful to foods. They
deserve respect, if they are destined
for your table. and the Wilson folks
know this and show respect toward
them.
l have told you in my previous let
ters how the spirit of good will and
loyalty pervades the whole Wilson
organization. have tried to sug-
gest that this spirit of pride and Of
fellowship is guarantee that the
products of Wilson & Co., will be
all the better for it. Every worker
in the Wilson plants feels this wav