Evening journal., 1919-02-26
JAM, JAM, jim
EVERYWHETE
Dollar Day Shoppers
Happy in Quest of
Many Bargains
MEN JOIN THRONC
AT LUNCH HOUR

Dollar Day" bargain seekers by the
thousands thronged Market street aud
adjacent downtown streets today, from
early morning onward. There was no
diminuti0n Of the crowd during the
noon hour, II anything. more people
Joined IL, as practically all ONCE work
ers took advantage Of the lunch period
TO do a little bargain hunting. The in
creasingly large proportion OF men as
each Dollar Day" is celebrated, Is a
noticeable feature.
There was a holiday spirit abroad.
The shoppers were heard 10 remark
that they had seen everybody they ever
knew In Wilmington. Chatting, laugh
ing groups Of people were noted on
every hand, comparing bargains aud
giving each other tips on where the
most desirable articles were 10 be pur-
chased for wonderfully little money.
There were countless people from other
parts OF the State among the custo-
mers.
The merchants took the Dollar Day
slogan less literally than in past years.
and did not hesitate 10 present $50,
SO and other priced bargaln tables.
There was great prevalence Of the
sign "si of, whatever the price The
public seemed to like this extension OF
The dollar day idea, and patrOnized the
more expensive counters as literally as
they did the dollar tables.
Hundreds OF persons were doing their
1919 Christmas shopping early. and get
ting gifts that VIII cost a third to
half more next December. There were
cut glass tumblers, hand-painted china
vases, pieces OF sllverware Of unique
beauty. on sale at a dollar apiece The
ivory dressing table articles were also
a popular purchase for those designlns
them as gifts or taking the opportunity
10 add individual pieces to their own
sets.
The majority OF the shopping thou
sands seemed % have come down town
with a very definite idea OF what they
wanted. which simplifed matters for
the busy clerks. Towels and table and
bed linen were on the lists Of three
quarters OF the women. and some OF the
best values offered during the day
were in these lines. 10 was a chance
to stock mp that will not soon come
arain and the housewives showed a keen
appreciation OF this fact. An elderly
Italian woman with shawl-covercd
head. and a prominent society woman
were noticed holding out the same pink
Turkish bath-rug for a clerk TO wrap
up. so much in earnest that neither
noticed the other was graspins the
same rug.
The Glove counters were buried be-
meath the shoppers. some excellent bar
gains IN black GLAZED kid nearly pre-
cipitat.ng a riot.
There were shoes for 81, OF surpris-
ingly good quality. Many a woman
was getting a comfortable pair Of
house shoes from the pile. II would
not matter for home wear II the styles
were a trife old Girls expecting 10 80
to a st. Patrick's Day party. gleefully
nonnced upon some bright green
shoes at this price.
Mothers by the thousand were get
tins the little children gingham dresses
and rompers. prettily trimmed and
new, for a dollar Small human beings
were lifted up on the counters to see
II dresses were big enough for them.
The stocking counters were invisible
for the purchasers surrounding them.
Good cotton stockings could be found at
seven pairs for 81, and silk ones at 81
a pair.
The young girls hovered around the
refreshing their wardrobes
with the latest frills. They also assem-
bled around tables where wondrous,
lacy, flmy. pink things. with blue rib
bons. were displayed. The men hurried
past these tables with bashful blushes
The men had their eyes firmly fixed
upon the shirt counters. where every
variety ever manufactured was dis
played. Judging by the way hard-head-
ed. practioal looking men were buying
them up. it must have been a tremen-
dous bargain day In shirts for men.
Mems socks were also much sought
after. -.
Both men and women were tempted
away from the practical by new hats
marked a.dollar or.
There was not a store down town that
did not tempt the purchaser With sPe-
cial values for the day.
Hardware. iewelry, stationery, paint
stores, all were holding bargain mat
lnees.
MANY stores employed extra help for
The day and the huge crowds were
waited upon with a swiftness and
courtesy that made shopping a DELIGHT
The crowds themselves were consider
ate OF the busy clerks and orderly upon
the streets.
The curb markets shared in the days
and all the farming people
came 10 town. The restaurants were
hacked at noon with people waiting
for seals
The day was a great success, both
from the standpoint Of the pleased Gus
toners and from the viewpoint OF the
pleased merchants. A good time was
had by all.
"Dollar Day" Is an Institution which
and Delaware generally,
would never consent TO have eliminated.