South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-04-01
MENTAL EASE IS
NEW REQUIREMENT
Studebaker Shows There are
Other Essentials Besides
Fine Upholstery.

Comfort in the motor ear has
been a thing OF comparatively slow
growth" says II. NJ. Dalton. of the
local Studebaker branch. In tho
days when motor cars were ma
chimes instead OF vehicles dc luxe.
the comfort OF driver and passen-
gers was less tnan a secondary con-
sideration. The mechanics Of the
cOngiOmcration or steel and glass
and wire were the first thought.
always. Now. however, with the
motive parts developed 20 q point
where they no longer are a source
OF Worry, car owners have become
more appreciative OF what car de-
signers are trying to DO for their
complete comfort and are constant
Iy demanding mere along these
lines
But depth OF upholstery and
resilient springs are not the only es-
sentials TO comfort. True. they do
make for bodily cOmfOrt-are nee.
essary to an enjoyable ride-but
there are numerous other things no
less important TO complete relaxa-
ton.
Power. first Of all. heads the list
Of what / consider the most impor-
tant OF all motor car essentials that
make for comfort. Power to take
you there and back. without cOntin-
ual shifting Of gears and mechanical
difficulties. I'm frank 10 admit that
most any car nowadays will bowl
along easily aand pleasantly on good
roads-but for complete comfort
and absolute freedom from worry.
the mOtorist wants an automobile
with the reserve power TO meet all
the emergencies OF touring The
driver who has to give up his whole
time to the operation OF his car.
with his hand constantly on the
gear shift lever. certainly cannot re-
main IN a very happy state OF mind.
He'd be more comfortable in an old
easy chair on his front porch.
What Reliability Means.
What is wanted 10 make the
driver Us comfortable as the other
members OF the party is q road car
IA car you can drive with but two
fingers on the wheel alJ glide along
at any speed, over any road or up
any hill, without fussing around
with pedals and levers. That's why
we talk so much about Studebaker
roada bility Perfect distribution of
weight over entire chassis frame, /
balanced lightness. with great pow
or resources, make G Studebaker /
car comfortable and resJful-ridins |
under every condition OF service.
a comfortable car must have |
real beauty ir every line with fin |
ism that is rich and permanent. Not /
that exterior design ana finish give |
the body resJ-they don't. But they !
10 impeI pride i'm ownership-and 1
that means mental comfort Mar /
row doors are ncOnvenient and /
hence they mar the comfort of the /
passengers. And it is decidedly UNI !
comfortable II one has 10 stretch |
far from drivers seat to manipulate |
instruments on dash. A short wheel !
base and Jack OF scientific body de-
sign means insufficient Lex room. |
And how can passengers or driver !
be comfortable with TO place TO put !
their feet,
"Pushinr ones hand through F.!
slit in the curtain 10 open a door /
when IL is raining and curtains are |
up is most annoying To have to /
stop and unbuckle "a side curtain |
before alishting from car. and then |
have the wet top flap and spill a !
generous amount Of rain or snow |
down your neck doesn't contribute |
to ones good nature. Doors should |
operate from the inside and curtains |
open with the doors 10 give YOU the /
greatest amount OF comfort at a I
time like this
Accessibility of all moving parts |
for adjustment or repair is neces- |
sary to mental comfort High tire /
mileage and low gasoline consump- /
ton add 10 the comfort of all other |
things. Absence OF vibration. free
dom from annoying rattles. contrib T,
ute TO mental ease. And of course. I
the cushions of your car arc vitalIy-
necessary 20 bodily comfort In this
respect I might say that Studebaker
cars are upholstered throughout in
genuine leather, built over long
cooled springs and stuffed with real
Curled hair. Studebaker cushions
are as comfortable as a club chair. |
Upon careful reflection, however. !
am sure that most folks viii agree
with me that the cushions and
springs OF the car alone are far
from being the principal features Of
cars cOmfort-givins qualities"