Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1919-09-02
Increased Facilities.

from n big perfectlnS press Wnlch Is
achieved for the first time with to-
days edition may fairly be said to.
mark q new epoch in the progress,
prosperity and general development Of
the whole section of country that is
now more or less completely covered
by the steadily growing circulation Of
the paper.
This announcement is not intended
rs 4 self-praising boast to the ar
thinking; but as serious statement
of fact to those who comprehend and
appreciate all that we are here en-
deavoring to make understood. Just
at this time, we have not in mind so
much such small or great credit o.
benefit as might attach to the. owners
and makers of The Yorkville Enquirer
rs we have the unqucstionablc poteh-
tial benefit that is opened up to the
public as O whole.
Here is the proposition: There Is
no other element In wholesome hu-
man development that is more import
ant than publicity. This is true of de-
velopmentof whatever nature, moral,
religious, intellectual, material or 9TH
erwise and of all the various means of
publicity known to mankind there is
none that is more effective than the
printed word. This means of publicity
Is not only the quickest and most far
reaching: but it is the most accurate,
and beyond question the most satisfac.
tory means of circulating the printed
word is through the newspapers.
The Yorkville Enquirer had reached
the limit of it's mechanical facilities.
This occurred a year ago. The circu-
lation had outgrown the capacity OF the
press, and the advertising patronage
had begun to displace the news, edi-
torial and other reading matter that
makes the paper desirable. This paper
had reached a. grave crisis and the
publishers had been forced into a
choice between settling down to their
own comfort and convenience on the
one hand or Of incurring dangerously
heavy financial obligations in the ef-
fort to keep open an almost vital
means of public progress on the\cther
hand.
The mere statement of the case
makes the situation clear to many;
but there are others who Require fur
ther explanation. A circulation of
three thousand on basis of the service
that was being given was about the
limit. The advertising attracted by
that circulation had begun to curtail
the service. There waA not sufficient
room to supply the demand for adver-
tising and at the same time to keep
the paper up to requirements for SER
vice. Erowding out of the reading mat
fter service would necessarily mean the
loss of circulation, and the loss of cir
culation would mean the dropping out
of advertisements. The logica! result
would have eventually been the drop
ping back oflthe pape" into the stand
ard OF few years ago when it's circ,i-
lation was about 1900 and its adTer-
tlsing somewhat in proportion.
This situation, especially since 1t
could involve TO risk or considerable
loss of income would have Deen all
right for the publishers but Whit OF
the public? There is no better or more
infallible index to the commercial, in
dustri;,l and social progress OF the pub
lie than is to be found in the columns
Of q newspaper sufficiently large broad
and progressive to furnish facilities to
carry adequate expression of progress
along these lines Of cndeavor. AS has
been pointed out and explained the
publishers Of The Enquirer nave con-
sidered very gravely as TO how
their comfort and the welfare OF
their business might 3e affected; hut
they have not hesitated in what they
conceive to be their duty to the pub.
lie. They have incurred the heavy
obligations necessary to meet what
they are convinced is the public need
and except for whether they have sue:
ceedcd in doing what they are trying
to do they have no further concern.
The capacity of the press that is be-
ing discarded, Il Whitlcck equal 10 the
best of it's class is about 500 complete
S-column 4-pagc papers an hour. That
does not permit OF the handir:; o" the
circulation and advertising of The En-
quirer with sufficient expedition to
meet Requirements. The capacity of
the perfecting press now installed Is
| 1900 7-column S-pagc papers per hour,
and by the use of it, it will be practf-
cable to print even 4 16-pagc paper in
about one third the time that o G-page
paper could be printed on the old
press.
The porfecting press is capable Of
handling papers of any size from to
pages at one impression, against
only 2-Dagc papers ut one impression
by the old machine.
AG long as conditions seem to justify
it is expected that the regular size OF
Tho Enquirer will be eight 7-column
pages containing an aggregate of 1,12O
running inches against the four S-coI-
umn pages heretofore containing an
aggregate of 73G running inches
If the demand seems to require still