Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1919-08-03
THE BALDWIN PIANO COMPANY

With q record gain of more than
one hundred per cent during the year
1918, over any other year of Baldwin
activities in New Mexico, and with
every indication of a further gain of
from twenty five to fifty per cent this
year over last ii most aSsuredly dem
onstrates the fact that the Baldwin
Piano company's product stands pre-
eminent in quality and durability, and
that the public has come to realize and
appreciate this claim.
The Baldwin Piano company owns
and controls seven piano Factories
and has an annual output of approx
mately $4,000 instruments. The com
pany also owns its own lumber yards
and supply factories, in fact, every
part used in the construction of the
Baldwin product is manufactured by
the company. thus eliminating every
unnecessary expense in middlemen's
profit. In every large city in the
United States, and many abroad, the
Baldwin company operate stores. EX-
port sales aggregate from 10000 to
$4,000 pianos, besides domestic sales
AS an illustration of the quality and
general construction of the Baldwin
product, is the fact that the piano
has received honors in every eXposi-
ton held since 1900. And these honors
upon merit alone. a..
The Albuquerque branch of the
Baluwin organization was established
ten years ago. 1t covers the state of
New Mexico and has dealers in all of
the principal cities of the state. The
business at present is under the per-
sonal supervision of Mr.. A. |. Red
ding, who has been identified with
the Baldwin organization for the past
nine years. He took charge of the
Albuquerque store three years ago and
it was under his management that
the phenominal record, mentioned in
the opening of this article, was ac-
complished. Mr.. Redding understands
the piano business, believes in the
Baldwin product and has the faculty
of organization. He is imbued with
an untiring energy and is giving the
Baldwin organization in Albuquerque
most envied reputation with the
New Mexico public.
The Baldwin Piano company
handles the Grand, Upright and
Player pianos-the Baldwin, Filing
ton, Hamilton, Howard \ and the
Manualo player piano. In this latter
line the demand has been so great
that at times the. orders for the
Manualo could not be filled. This
piano stands alone among the player
pianos now on the market. 1t has
many patented features not found in
other player pianos One is. it has
the same leverage In the player action,
as you get from the keys in playing
by hand, and which gives 1t the most
correct limitation of the human
touch. Also, the graduated pnebmatics,
forces each hammer stroke with equal
force, regardless of weight or size, and
which is one of the most pleasing fea-
lures of its obstruction 1t has other
special features also, and is now con-
coded by all great musical artists, to
be the foremost player piano manu-
featured.
The Albuquerque store of the Bald
win company is located at 221 West
Central avenue, where sufficient floor
space is had to show the Baldwin
product to best advantage. Four peo-
pie, all thoroughly conversant with
the Baldwin product, are ably assist
ing Mr.. Redding in covering the state
in it's entirety.