The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-02-08

moves from Room It's to Room 708
and tells his mailing list about it on
a neatly printed card.
Most OF the doctors confreres,
however, N the Life and Death Bene-
VIOLENT Association make up for this
deficiency Oh the part of their leader.
The modern undertaken consents to
toot the Commercial Clarion now and
then, mentioning by way of an in
ducement the matter of So Much per
trip including white gloves for the
pail bearers. Bridge party chairs are
usually included in the offer. And
then the druggist! He's born adj
vertiser. Perhaps he over-does it but
why not? All his live friends adver-
tise and even his former customers
use little marble bill-boards to tell
the world about their erstwhile viz
tues.
Ever since the time of Hypocrites,
the corner apothecary has let his light
shine. Instead of hiding it under
bushel i his window he puts it be-
hind good sized fish bowls filled with
lovely colcred soda water-red, green,
orange, yellow, pink and cough syrup
in hue. In this way you can always
spot drug store when it is coming
down the street. It's color displays
honk at you like the lights on al
nicipal Christmas tree. And by the
time you side-step the red light and
dodge the green one. you are likely
to walk right into his parlor
Also the druggist is a versatile pub
licist. Witness, for example, The One
Cent Sale. No, Josephine, the One
Cent Sale doesn't mean that You can
get anything in the store for a penny.
1t means that by paying one cent
more than the article costs. you get
two articles for the same money.
Thus, if a hot water bottle costs $2Jt
you pick cut twins, lay down S2.11
and get two bottles for the same
price in tie same place and some
times that's right between your
Adams apple and your collar band
if it's been too long between sales.
Other druggists 60 a step a1ther.
They get themselves nice, jollg cleo
trio sign saying "Cut Rate Drugs"
Then they spend the rest Of their
lives marking two prices where there
used to be only one and making two
profits grow where but one grew be-
fore The lower price is the one YOU
pay. Never mind how much you save.
The psychology of the bargain is the
thing. I do not mean to quarrel with
the apothecary. I know he must live.
And l envy him his patience. He
must smile just as serenely no matter
who comes into his store. He can't
tell from sizing up the stranger
whether that gentleman is going to
buy a phone slug, a stamp or $3.50
worth of asafoetida at war time
prices.
The way a druggist arrives at q
price to charge for youc prescription
is this: he puts it up; tier he multi
plies the time it took by the plumber
Of inter uLtions II had for sales of
less thar sever crr.ts. each, adds 81 II
and div les bv z. The answer is
what yoa pay. Scnie druggists for
get to divide by ?. 80 TIE other hand
if you atc enjoying poor health and
are pretty steady customer, he sub
tracts Il certs for old times sake
and inquiries in vasseline voice as to
the health If l< patient.
But a.: :es all, the druggist is q great
modern . .nyenience. Wlti;':li' him,
docors would have to carry their oW1
medicines in sample case and they
would naturally put in an excess bag
gage charge at the night call rate.