The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1919-12-20
Christmas Buying Indicates
Practical Desires of Public

the local trad. for The best that Alpuquer.
que stores have for sale. is selling.
And yet In spite OF thia fact, and In spite
u The fact that the buying Indicates the
prosperity a. wen ~ extrnvasanco Of tho
publle. Alhuausrque store owners declare
that they are not zclnr 70 make money and
that II the public IL g~roanlne over the prices
they can eoasole themselves with ths fact
that they will be higher before they are low.
eri This cheerful statement may act In two
ways; Il may encourage the buyer 70 80
ahead and set all he can before things src
prohibitive and u may discourage him from
why. the Hlsh Prices.
High wages. short hoara, = great demand
from other countries, lack Of labor.and al
the other labor conditions. say the store buy.
ers. together with their own overhead ex-
penses, has made The wholesale price 20 high
that the storskeepeu' profit il less than IA
used 70 be. A an evidence Of their fairness
Il she unchanged price Of ailka or woolen
A piece Of silk bought last year can be sold
without loss ~ ~ a yard shen another piece
% the aasne or inferior quality iuai bcaido u
musi eel for 81 or si.so moye a yard.
Madame. even look which you take Of .
suit or an attraetive bed room set In a store
window costs you something. Did you never
realise that the dear public pays for absolute
- ~ NNHNM nav HN 10y NV EAI 81
CLERK, the window trimmer, the delivery
boy. aud for the advertising that sells you
the goods. You pay II the sun fades the
coat In the windows. You pay, In other
words. to sell yourself the sOods. There
Is = moral in all these faets which should
teach the American buyer that she, for the
women buy 50 per cent Of the retail mer.
ehAndise today. must be careful and eoBsid.
crate " she wishes 90 change some Of the
conditions which affect high prices.
Every minute Of time wasted by a clerk
In showing q woman something that she
doesn't want or doesn't buy, must be paid
for. And do you imagine that the store
pays for ~ Not for one minute. You do.
And all the other women. Wealthy women
who have hundred Of dollars Of goods sent
up to their homes from the great depart.
ment stores Of big cities added 20 greatly 10
the cost Of things. in order that this service
be paid for, that during the war they voiun.
iarily gave ~ this practice when the result
was presented : them BY the dealers.
The public must pay Tor the cost Of pro
ducing the article. and then for the cost Of
selling II TO them, aud lastly, pay a reason.
able proht 10 the merchant who handles
these commodities Of life. That is only fair
say the merchants.
One Of the most important features Of On,
shops which must not be overlooked Is III,
toy display. Made In America toys are i'm.
proving vastly. They arc high IN price. true
but only In proportion with everything else
and games and all sorts Of mechanical de
vices. toy engines, mechanical toys, skates
pu4kles, books ard the thousand and one
things which mean diversion. instruction
aud Joy TO the youthful possessor. can mol
DO excoiled when made In America"
Dolls, however. leave much 10 b. desired
with the exception Of certain character
dolls as they are called, American mad,
dolls are not as satisfactory to the tin,
mammas a. those Of European make. Their
are Of course very wonderful dolls mad