El Paso herald. (El Paso, Tex.) 1901-1931, 1919-05-15
MOVIES HELP IN
SELLING GOODS
They Are Especially Useful
In Showing What
Others Use.

New York. May 15.-The real uni
versaI language. the one that is IN
.derstood everywhere without study. is
the motion picture
A number OF American exporters
are using the movie for selling shoes
to Asiatics who have always gone
barefoot and soap to natives who re-
gard water exclusively as a beverage
When it comes to trading with the
.hinterland people Of the tropics. who
are just becoming acquainted with
modern conveaiences. the movie is a
boon.
Selling Chairs, Fer Instance.
a great difficulty which American
trade has encountered in foreign coun-
tries" explains a company that pro-
duces the advertising movie. rs the
cautious attitude of natives toward
new proposition For example IL IS no
easy matter 10 convince the people OF
an Indian village that an American
chair is desirable piece OF turni ture-
Even IL the sales agent speaks their
language and employs eloquent argu-
menrs, even u be sits on the queer
looking object-the natives hesitate
In such a situation, the moving pic
ture has often saved the day and the
salesman's reputation. He runs of
reel OF film in the village market place
or in q building. The native sees white
men sitting carelessly and comfort
ably in chairs. He sees chairs in pro-
cess Of construction from harmless
pieces Of wood. He gets used to the
idea OF a chair.
boosting Fountain Pens
A well known fountain pen company
makes interesting use OF moving pic
lures in foreign trade. a film made
for this company shows the history OF
a fountain pen from the time the crude
rubber Is obtained until the pen IS IN
speeted for the last time The picture
also shows how 10 use the pen and
how to take care OF IT,
How Bank Notes Are Made.
An entirely different use Of the in
dustrial film is made by New York
bank note company-one OF the lafgesl
IN the world. A representative stated
that it did not use pictures as adver-
Using matter in order to increase
sales. but merely for the Information
Of its customers
Eve deal with government oLLicl-tA7
only" said this firm representative
1--WE print bank notes postage stamps
and documents for about 40 gu
governments. Our work is so wen
known that we make no effort 20 drum
Up trade But in dealing with minis
DO like to show the strong points OF
our establishment As means OF as
surfing the governments OF safeguards
employed BIZ the firm We run OH
nlm which shows the history OF
bank note laying stress or now every
sheet Of paper is accounted Lol ION
the time it enters the factory. now, lt
is counted after every step IN manu-
facture Of the note, how each person
entering the factory must SHOW ms
pass and sign his name and other pre-
cautions"
The production OF an industrial film
would make in itself an interesting
industrial moving picture. There is the
advertising film corporation with IT'S
handsomely decorated offices and lit
tie exhibition room where pictures are
tried out-all IN expensive office space
IN the heart Of New York Lnen tne
scene flashes to the office Of the firm.
whose work IS TO be filmed-say an
orange growers corporation in CALI
fornia The third factor in the cast
is a wen known educational film COM
pany which makes pictures according
to directions and scenarios furnished
By the advertising firm
Advertising Orange Groves
This educational film company sends
men 10 the orange groves to take pic
lures Of every step in orange growing
II any phase Of the business cannot be
photographed at the time-that is. IL
for example. II no orange trees are
in blossom-the company wires TO its
film library to know if there are in
stock any pictures OF orange orchards
in bloom While the photographers
are at work on the orange picture they
viii possibly make other pictures for
the library stock. Packing oranges at
the firms factory viii also be pho
tograpneus ana the last step VIII be