The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-06-14


elsewhere so that the local cam
palgn may be guided accordingly,
That the time Ii auspieious for
proving TO the city merchant and
manufactures and the country mer-
chant and producer that no longer
II II necessary TO tolerate delays,
excessive expenses and loss through
inadequate shipping facilities.
That a demonstration preliminary
to putting pep into the ship-by-
truck move should be arranged for
al the earliest possible moment.
Tho meeting last night followed a
meeting held Monday. when initial
stages OF the project were discussed In
Qpen session by representatives OF the
F1restone company branch, President
owen Lilly, Of the Lilly Carriage com
pany, and others. As the subject is
so closely allied to the construction
and maintenance Of good reads Thomas
u. King. the good roads expert Of this
section Of the country, outliped to the
90 or more representatives OF the trade
the results to he obtained from an
earnest, active ship -by-truck campaign,
The meeting last night was presided
over by. G. Richardson, OF the Richard
son Motor Sales company. handlers Of
trucks exclusively, Everyone present
took part in the general discussion,
the nesult that the ideas OF each were
threshed out and a start made to put
the campaign In fun swing. The. meet
ing adjourned without any definite
plans being formulated, With the un-
derstanding that L. L. Heidaeher, OF
the local branch, Firestone Tife and
Rubber company, was to get Into i'm
mediate touch with his company ex-
perts and arrange a date for the COM
pany's ship by-truck expert campaiBner
to come to Memphis and assist the local
dealers map out their campaign.
This simply truck project has all the
successful undertakings Of its kind
Memphis has ever attempted. The as.
ISOLATION has some Is or 20 truck deal
ers to work with. interest In the UNI
dertakihg Is apparent and there are
already10 established truck routes run
ming out OF Memphis, Furthermore the
Firestone people are doing here what
they have done elsewhere In the coun-
try-perfectlng their ship-by-truck bu-
reau, checking up on the amount or
tonnage handled, inbound and out
bound, and assisting in other ways, at
their WI expense. to put the project
through on IL permanent basis.
The big argument for the ship-by-
truck movement Is undoubtedly an eco
nomio one. IL stands to reason that
with the railroads prepared TO aban-
don their short haul freight business
In view Of Inadequate transportation
facilities because OF cTQWubu uful
tibnsi and the demand for greater eff
flcienoy In the through hauls, that the
motor truck Is the only remaining and
economical means OF transportation.
It's worth has been proven beyond dis
pute and when the shipper Is brought
to n realization Of this fact and edu-
Gated along the lines Of advanced Ideas
IN the short haul transportation prob
lem, the motor truck as a fixed and
necessary ommon carrier will be uni
formly and generally appreciated.
II IL expected that within a week or
10 days plans for the local campaign
viii have reached the stage where
some definite and highly interesting
announcements from a commercial and
economic standpoint win be made. In
the meantime 1t Is absolutely necessary
that II success Is TO attend the efforts
Of those Interested IN tho movement
an initial campaign Of education at
horne, for both truck dealer and pros
reotive shipper, Ia OF vital Importance.
You can't preach something you know
nothing about and until the local truck
dealers and shippers are thoroughly ac-
qualnted with and cognlzant OF the adj
Vnntages OF adequately motorized high.
ways no real Roadway will bo made,
Advocates Of the ship-by-truck move
meht realize this and are preparing
accordingly.