The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-07-23
Oleomargarine and Butter Partners

! cline in Iowa butter produces to-
the scarcity Of help on taEn4 ~
ereameries: the tendency Of g, or
to sell rather than feed crons,&k a.
the high prices at which all fAfu1
products have been selling tint rten-a
! dency among farmers to specialize on
crop upon which the gsvtfff5h ent
guaranteed prices and fnaify x1ithes
shortage OF pastures caused h9.ith0s
| dry season. .-e At-~f~ sss
These conditions are all .tempe9ary
NAL production. No mention ia. MAd4s
of oleomargarine competiuon. o. e ss|
{, However, we believe that there III
another fundamental reason FOR THU
decline in the output n crGamef1J
butter, which Is not mefaly -:tNfnea
porary, and which will become x6ntn~l
ually more important. ThiS.sl9 thu
rapid growth OF other industries Nsino
milk as raw material. wh3cf~ QndeS
some conditions offer more 0fof@s
| table market to the farmer fof his
milk and cream then that 1n0rde4.
by the creameries. =
Thus. less butter Is prodnced7 bo<s
cause the eairymen have found -Mor4
profitable outlets for their tnflk .an4s
cream. The following table sAhcwDl
where the milk produced in this cotAes
Try went IN 1919. ds ~StlFuAlGQ0M tH4
government and checked by some Ut
the foremost dairy authorities.
The estimated total production a.
milk in the United States for 1a14s
was s7,9o5,51fS0o pounds: Aasss
.filk products are constantly fnS:
creasing in Importance. and-fRdica-s
tons are that the rate. ct growttts
will be even more rapid In the fu@1
ture.
1 ala }ea erear, Sor A~ar.otI N
is estimated that while ice cread1 pro-
duction expanded from 50.0oe.0OU to-
zoe. 100000 gallons in ten yS4fS. N
jumped 80 per cent In just tbs past
year. with prohibition staring IN n
the face. and the ever-increasfnA
popularity of the soda fountain. f9
looks as though hoom tines -wer1
ahead for the ice cream business "
} Some idea of the growth " thu
! condensed milk business may he. Entu-s
: / ed from a study OF the export nGure8s
for the past Ave years. w1th only
Is million pounds exported fns19t4ys
the year 1918 showed . tota&.1m EkI
millions, or an increase more than al
; times as much as In is1A& 11-eeurs1
the greater portion OF this repSse4nfe6s
} war demands. but It acco2Sed for
four billion pounds Of fresiSsnn1IU
To Summarize: Despite head
lily increasing production 1mil1Es
there appears to have been. &tnpo-s
= rary falling of in butter -pee 11cti0ns
IN the past two years. T6M NOT
due to the competition ofse3esmar-
garine, but to temporary cQ3tion4
brought about by the war. aMds33bn tAI
the diversion OF milk to mot1 HroAz.
table outlets. ssssss.xx II I.
Why should dairymen fisht .efso-1
marsarine' The high prica hk1htteE
Is proof that the demand fgs-huttey|
continues strong. Yet many eun1s|
ers cannot AFFORD to purchao0Autf4e
at present prices. 1t is .0n61 s..caae8
with them OF oleomargarine e. 5ltfef~
II II rather case Of oleo1a rilaG4
or nothing. II the differences. SfrceN
the prices Of these commodte1s ntla
Lessen. most people wouid t11s
slightly higher price for h1k3er. buE
they cannot afford to psS Yeem kel
to rs per cent more merslaed@ sattsfy
their aesthetic taste. ~
Denmark forms a concrete example,
OF how oleomargarine and bNtt&fcamS
supplement one another, .Wli6 4tt1
tual advantage. Denmark: cn4 Or th@
greatest butter producing Countries
in the world. shows the 4rsatDst p9&S
capita consumption Of oleoMaI8arin&%
A. you read this article bess the
fact in mind: al
oieomargarine. as made tqdax.
! -
composed Of oieo oil. neutral vnoA
table oils, butter, milk. ana aaaa. 119s
oieo oil IL pressed from .chQteA fat4
Of the beef. which have been W3olaN4S
hashed. and cooked. Neutral 4. 0aS4
from the leaf fat Of the pig n r.
ink and cooking. The veget11l c1
are choice. wholesome oilS, RI i On
IL the best that the market ~
The milk and cream are. purchaa
the finest producing sections ma sAx03
pasteurixed before being uaed. ss~
Oleomargarine ID absnlutSlys- 1s1&4
and clean, manufactured n r.
under strict supervision and insue9
ton. .ss.e !. 5SsS
Practically all real buttar, ~ affls
fcially colored. and without pAnA3tySa
a pound on oleomargarine - 4xti
cially colorsd. = 80
Oleomargarine, ID ~ nutritic1s kd
~ easily assimilated a. buf1o1 =
proved concluntvely from exhoNG1t1
tests made by the British eoyeszAnng6
an - testified to BY many
scientistsL
olsomarsarine contains the sq1n
discussed and little undee0k63
"growth elements" ~ PROVED ~
experiments and investixAdcns
Messrs Drummond and HalMhQN&N x3
In faxt. oleomargarins r. a4Q1
clean. healthful product. GleQ
because Of IT. real mSrlkI anA
cause It meets 4 real econ0t1te 4
THE manufactures OF olS6m1s
do not seek to displace any 0tASe
duct. All that they ask = 4n1r
and free competition. Thfres
and TO spare for both cleQNA1
.and butter 81. n
WANTED - 1G1eoaIl -
fSsSe
uses TYLER = NYx18f e. l44!
Cary strsst MNAis0n i'm
SOFT. L ya
Cleaning and Pre-