Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1919-03-09
BIGGER DEMAND
FOR AUTOS THAN
BEFORE The WAR
More People Have the Desire
to Own a Car and More
Have the Ability to
Buy One.
BY J. D. MANSFIELD,
General saleamanrger Of the BORT Motor
Car Company.

&WANAsN 2AASNAAa1sAAA hEN Va An9 0uAH M0Bul
Car Company.
Bigger, better and frmer bushes.
conditions loom up to be taken BY
the industries Of the country as we
stand on the threshold of new age
in the world. For business has met
the test of unsettled conditions sue.
cessfully and has emerged with a
new confidence in the ability of in
dustry
Business also has seen new ave-
nues OF endeavor unfold and is pre-
pared to meet them and the people
Of this nation are firm in their de-
termination to 60 on with their
economic work with q renewed
vigor and enthusiasm which can
lead but to one ending period OF
unprecedented commercial activity
and consequent prosperity.
Ready to Speed Up.
Our country is in position to &C
CELEBRATE its peace-time pursuits. 1t
has the resources, the man-power
and the facilities for this; all of
them practically untouched by the
ravages of war and many of them
developed and strengthened as they
never had been before. Europe looks
to us for help in building up her
shattered industries and we are go
ing to give it. Our obligations as
the most powerful nation from a
commercial standpoint at this time
can produce only one result. BUSH
ness generally will be bigger, better
and keener than before.
And as to the future Of the motor
car business, the better business
conditions are generally. the better
business conditions are in the au-
tomobile industry. We are each
dependent one on the other. But
there is another angle to the motor
car industry and one that leads me
to believe that the sale Of motor
cars will be even greater than if it
were dependent entirely on post
war business.
All Wanted Carr.
As 4 nation we were sold out on
the motor cars utility before the
war. The fatness Of the average
mans pocketbook and his business
needs were practically the only limi-
tations upon the sale of automo-
biles. Pioneer salesmanship OF au-
tomobiles had been completed. Ev-
erybody wanted one, If only for
pleasure; everyone was going to
have a motor car as soon as they
were able.
Now, the tremendous prosperity
of the war months resulted in giving
wealth to many men. who never be-
fore had enjoyed it. do not refer
to the war baby" millionaires, but
to the large middle and working
class whose remuneration jumped
up by leaps and bounds. This class
has emerged from the war with
sufficient means to own a motor car
and it is going to buy them. More
than that a large number saved
money for the first time in their
lives through the Liberty loans and
they are now in a position to graft
fly the longing they have had for an
automobile.
More Autos Sold.
II must also be considered from
another point. The utility of the
motor car has been established bet
ter than ever before. Men who
have been unable to see where a
motor car could benefit their BUSH
ness have been enlightened by the
new conditions. That offers anoth-
er sales angle.
All these things point In one d.
rection. We are going 10 see more
sold in the future than
in the past and they are going to be
sold on q better basis. And after
all, stability in business Is the ulti-
mate cause of prosperity.