Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-25
DEAR FOLKS:

THINGS run in Cycles of
Six in the Wilson & Co.
Il organization.
"Six" plays an important part
in the business.
There are six letters in the
word WILSON. There are six /.
vice-presidents - first aids to
Mr.. Wilson. That started the
six" idea three years ago this
month when Mr.. Wilson gave
his name and himself to the
business. The workers consid.
cred it a good omen.
And one Of the first things done
after Mr.. Wilson took hold was
to adopt a slogan that would
mean something and that
would keep everybody on their
toes to live up to it. The slogan
selected was: -
"The Wilson Label Protects
Your Table"
Please note that there are six
words in this slogan. They are
very important words.
The next thing on the program
was to develop a fine working
spirit in the organization in !,
which all should take part
workers and officials.
That was done at once. Please
note that there are six letters
in the word spirit"
Now you have had six letters from
me thus far in which ! have dwelt
mainly on the spirit" that exists in
the Wilson & Co. organization.
l think I have proved to you that
the real foundation of successful
business must be built on the heart.
the happiness, the loyalty, the integ- {
rity, the enthusiasm and the pride Of
its workers-coupled with the hon
est appreciation, recognition and CO.
operation of the head of the busi- :.
ness and his official family. @'
The foundation of the Wilson G. Co.
business is built on these six principles,
and that is why it's slogan, "The
Wilson Label Protects Your Table"
means so much to the peoples of the
world.
What would this slogan amount to
If it did not have back of it the hon..
est and sincere efforts of the official
family and its twenty-five thousand
loyal. earnest workers? l4-1 49,
1t would be a scrap of paper
only-and the world has had
enough of scraps of paper"
People want the real thing now.
In food products they are get
ting it under the Wilson label.
I am starting another series of six
letters today in which will treat on
other angles of the Wilson & Co.
business: propose to stick to the
"Six" idea. Please note that the
word "angles" also consists of six
letters.
What I mean by "angles" is this: I
propose to show you, for instance,
that the aUorkers consider that their
oWn honor Is Snvotved IN PRODUCING
| foodstufs that aUiU justify the COM
pany's slogan--aUhich should be very
Teassuring to you aUhen 1t comes to
buying wilson C Go. products.
I think it is great, myself, that the
good, pure things to eat supplied by
Wilson & Co. are backed up in their
production by twenty-five thousand
workers who recognize their indi-
vidual responsibility and who would
not, under any circumstances, either
wilfully or deliberately take part in
sending out to their fellow human
beings in all parts, of the world, inn
perfect or impure food products.
They would not have it on their con-
sciences to do such a thing, and I
know for I have talked with hun
dreds of them--many in every de-
partment of the business-and they
are imbued with the spirit to give
to the Company all they have of
skill and care and loyalty and honor.
Take as an illustration what Rus
sian workman employed in the
Sausage Department said to me.
noticed his enthusiasm and the
swiftness and skill with which he
worked and asked him why he was
so interested. ....
| "Oh. like to help make goot things to
eat" said he in broken English. Il eat
'em myself. / have wife and eight chill