The Nezperce herald. (Nezperce, Idaho) 1900-1957, 1919-07-31
NEW HOUSE ENTERS FIELD.
Consolidated Commercial Co.,
Headquarters in Lewiston,
Operate Chain Stores.

The Consolidated Commercial
Company has taken lease on tina
part Of the Morris block recentl
occupied by the Red Cross ha
located its offices in the rear O
the room, and on Monday morning.
will open retail unit to the Lew
iston public.
This company was recently in
corporated under the laws of Ida
no and has also filed articles il
the state of Washington. 1t has
an authorized capital Of 100000
of which one-fourth will be pre-.
ferred stock. It's headquarters are
to be in Lewiston and it's avowed
purpose is to consolidate the own.
ership of a number of general mer.
camille stores in this section of
the country and to operate them
under the chain store system.
In pursuance Of this plan, the
first step of the new organization
was to purchase outright the bus
mess of the old Cash Bargain
Store company of Asotin, Wash,
and it begins its operations with
the ownership Of units at Asotin,
and at Lewiston. Winchester, Gull
desac and Nezperce, Idaho. All
the stores except that at Lewiston
are already thoroughly establish
ed and doing a successful bus
mess.
The officers of the CONSOLIDATE
ed are NJ. J. Garrison, president;
Byron Defenbach, vice president,
and L. L. Peregrine. secretary
treasurer.
Mr.. Peregrine was the original
founder of the Cash Bargain COM
pany and has had an interesting
and successful career in the Lew
iston country. Coming to Ana
tone several years ago with prac-
tically no capital and but little ex-
perience in merchandising, he OPP
ened small general store. The one
principle Of his business was the
cash idea. and from this principle
he has never swerved. He later
joined with M. J. Garrison, sue
cessful pioneer merchant of Aso-
tin, and together they added the
retail units named above to their
holdings, and wherever they have
themselves have met
with immediate success.
Mr.. Peregrine will devote his
entire time to the merchandising
end of the new business. He has
bought home in Lewiston, where
he is already well wnown. Among
travelling men, Mr.. Peregrine has
The reputation of being an excel
Ient judge Of merchandise and
shrewd and skillful buyer.
The accounting and financial +:
Of the Consolidated
will be in charge of Byron Defen-
bach, whose abilities in that par
ocular field are generally recog-
aized over a wide territory. Mr..
Defenbach is a certified public ac-
and perhaps no man in
MS line in the Pacific northwest is
more in demand. He has been en-
ployed by scores of commercial
concerns in this section Of the {
country, in many cases more as
! business engineer and adviser
han as an accountant. He was :
sor a number Of years the manag- I
n of a large and successful mer-
:ntile enterprise at Standpoint and
Ex-Governor Hay as
president Of the Inland Empire
Retailers association.
Mr.. Defenbach is known among
MS associates in the business
world as "chain store enthu-
,iast." He has the life stories of
Whalen. Woolworth. Penny, Fred
Murphy and even Breier, with all
he other chain store princes,
arge and small at his tongue S
md, and enters upon his new
'ield Of work without doubt OF
+c ,,1+;,,oo+o c,,ooocc In addition