Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-06-04
ADVERTISEMENT
DEAR FOLKS:


- week Of May 12-l7, and
while there / was fortunate 10
meeting forty-seven men who
represent the IRON DIVISION
Of Wilson & Co.-managers Of
branches and statesmen. 1t was
during this week that the peo-
pie of the Keystone state bub-
bled over with enthusiasm and
wonderful welcome to the men
of the IRON DIVISION OF
PENNSYLVANIA who had re-
turned from France, after hav-
ing performed in magnificent
fashion at great sacrifice OF
life. but showing that indom-
liable courage and will power
which are attributes of the men
of rugged character and ply
sique that the hills OF northern
Pennsylvania raise.
wouldn't have missed this uneN-
pected meeting Of these forty-seven
men for anything. Heretofore my
knowledge OF the Wilson & Co.
organization has been confined
largely to personal contact with the
rank and file of workers in the Chi
cago and New York plants. 1t had
not been my pleasure to meet sales
representatives in convention OF
their own. This convention OF the
managers of branches and statesmen
of Wilson & Co. in the Northeastern
District of Pennsylvania had been
planned to discuss ways and means
to better promote the sale OF the
Wilson Certified food products such
as the smoked meats, boiled hams,
sausage and canned fruits, vege-
tables and meats.
1t was my privilege to sit in their
meeting and | am very glad l had
the opportunity, because these men
had got it in their souls to promote
the interests of their Chief, Thomas
E. Wilson. who has put intelligence
and integrity into food products,
something that has given his name
and his products reputation which
permits his sales organizations in all
sections of the country to sell Will
son Certified Brands under their
good name and quality. without
necessitating statesmen to carry
samples.
l heard new phrase used by one
Of the branch managers that ! think
is a "corker." and l am passing it
along to you because you will ap-
preciate what it means for an or
ganization to be backed up by men
who are as proud of its achieve
ments in food productions as If they
owned the business themselves.
This is what he said:
isn't it great. boys. to be asso-
ciated with an organization in which
our CONFIDENCE is CERTI-
FLED to as great an extent as the
Certified products which we have
the pleasure of selling? You can't
beat that, boys. can you?"
Did YOU ever hear before the ex-
preston, Certified Confdence?"
Do you appreciate what it means
How many friends have you got on
your list in whom you have "certi-
fed confidence"
Answering that question for your
selves. you know what it means then
when I tell you that this Northeast
ern Division Of Pennsylvania branch
workers and statesmen. as well as
the other divisions OF statesmen in
all sections of the country. HAVE
Certified Confidence" in Thomas F.
Wilson and his food products.
The Chairman of the meeting made
these remarks:
With the splendid backing that our
salespeople are getting from Mr..
Wilson and his family of executives
and his associate workers in the va
rious plants. we must pull together
and see to it that Wilson products
may be found on sale on the shelves
of every food merchant in our ter
ritory. Wilson products must be
literally distributed among dealers
so that the consumer will have no
difficulty in buying them. We must
develop and cultivate the trade of
the small dealer. We must not
overlook the fact that the small
dealer is the large dealer of next
year. Banded together as we are no
power on earth can hold us back
from making place for our Com
pany and ourselves in the business
world. We know that the policy OF
the business is sound to the core
and the fact that our motto The
Wilson Label Protects Your Table"
insures a square deal for all. there
is no reason why dealers every
where should not carry full line OF
Wilson and Company products. thus
enabling us to establish wonder
full chain of dealers handling Certi-
fed foods from one end of the coun-
try to the other. and through these
dealers establishing splendid rela-
tionship between the consumers and
our organization. We have CONN
dence in our Company and in its
methods-we have confidence in our
selves and with these three funda-
mentals we cannot fail to build a
business that will endure in honor
and service forever.