The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1919-02-08
BANK OFFICER
and NEWSPAPERS

One of the addresses of special in
terest to those who attended the meet
ing of the Kansas Editorial Associa-
ton was that on War Advertising"
by ]. NJ. worley, publicity director for
the Tenth Federal Reserve District,
who spoke in part as follows:
I'm talking to publishers of daily
and weekly newspapers l realize that
I am addressing the most effective
working partners of the United States
government; the men and women who
are orever boosting the government
and yet who do not hesitate to point
out the governments faults when
important faults appear; and the lat
ter is just as good a brand of boost
ing as constant praise. Accustomed
to espouse the cause of the nation in
times of peace, the editors of this
country %redoubled their efforts in the
war emergency, and the great work
they have done in the cause of victory
will never be measured.
when the war cloud appeared you
either opposed war or welcomed it;
in either case, in the interest of your
country: You supported it, once de-
clared, whether you believed it right
or wrong, again in the interest of the
country. You worked night and day,
filling the places of your compositors,
bo~okkeepers, reporters and pressmen
who were called to the service. You
paid a premium on print paper, a
higher postage rate on your mailing
list, and increased wages for those
who were left to help you through
the rough. Prices went up all around
you and yet you we're the last to raise
the retail price of your commodity
and some of you haven't raised it yet.
And all through the war. even though
you may have had to mortgage the
cylinder press or the linotype to buy
Liberty bonds and to keep the yellow
paint off the office, you were flooded
with publicity from apparently every
committee and subcommittee and
board and bureau in the country, all
crying for support toward the cause
of humanity and winning the war
Everybody wanted help, and it seemed
as if everybody needed it.
Needless to say you didn't run all
the government publicity that reached
you. Fortunately for the government,
you were not able to do this. What
you did do was to spend valuable
time trimming down and rewriting
some of the most important Of this
publicity, so that your readers could
relish it. You sponsored every local
campaign that was a part of the war.
gave space to the local committee, and
hoorahed generally for the home town
and the county and the race to sub
scribe the quota that seemed to you
a lot bigger than necessary.
"In all this wal work the newspa-
per has been a working partner of
the government. But it has not been
a silent partner-not by any means.
1t has furnished the impulse that
built up county and city pride and
competition; which, in turn, put
across every war campaign that was
launched. 1t has furnished the work
ing capital for the government in the
way of its powerful influence for
patriotism. The government has re-
ceived it's share of the results in this
invaluable field of work for the war
an asset that the government could
not have bought if it had tried. And,
permit me to say, l hope the govern
ment does not fail to acknowledge
this field work of its partner by see
ing to it that it does not jeopardize,
through legislation, the welfare of the
newspaper.
ITO the winning of the war this
country, first of all, owes its success
to it's wonderful Yanks and their more
wonderful fighting record. Secondly,
it owes a debt of gratitude to its home
army that responded to the call to
lend for liberty and back up these
fighters. And thirdly, it owes a very
great debt to the press of the country
that made the success of these loans
possible. 1t is not my intention to
laud the press at the expense of the
wonderful volunteer organizations OF
statesmen, who devised means of dis
tributing the quotas and selling them
but without the newspapers and their
assistance this craftsmanship would
have been impossible. 1t is an ex-
ample of the worth of advertising.
Patriotism was the greatest impe-
tus in the campaign, and it was the
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