New Britain herald., 1919-09-15

.lrc always on the market for up-to- late machinery along these lines.
 There are several commodities manufactured in New Britain which we have not touched upon /but it will suffice to say that a country like ;}razil the area of which is practical y the same as that of tie United States, excluding Alaska, and the population Cf which is approximately 25.000,0OO should be taken into con- alteration when new markets are ,ough1.
 Naturally the best way to introduce ' lone of goods is to send a salesman familiar with the Portuguese Ian Euage. Catalogues often obtain good results but they, in order to be Nalu- able, should be printed in Portuguese. Catalogues in English are not effec- live as they in most cases are thrown asido since the person who receives thom does not understand the lan- guage. It should be borne in mind also that in order to hold the trade when once secured, every effort should be made to give the customer what he wants ana ! Ot what you want to send him. The application of this principle is the basis upon which was constructed the lucrative foreign trade of England, France and Germany before the war. Extreme care should be taken in the selection of salcsmen to visit south America. Obviously, the only idea that a South American mer- chant can obtain of a firm is the inn precision their agent makes upon him. If it is a bad impression, the
 
 ble the services of an interpreter should be dispensed with because with one, the same confidence be- tween merchant and salesman can never be obtained.
 If it IS contemplated to introduce a trade-marked article or commodity to the South American market, it is advisable to have such trade mark or | brand registered beforehand in the l country or countries in which it may ! be desired 10 do business. This is l very important in South Amerlca ow- l ing to the laxity of laws in this re- ] Spect. Anyone can register a trade 1 mark or. brand and cOnSideFa ble trou- ble and expense often results in ad- l justing matters through the act of i some unsclupuloUs person in having , made prior registration of a trade 1 mark or brand with the knowledge | that the ri9htful owners cOntemplat- ed opening in a certain market. If before entering the South Amer i ican field, the line it is intended to in 1 trOduCe is one for which a demand 1 might be created through the medi- l um of advertising, Brazil and the 1 other South American countries pub l fish many reliable newspapers and 1 magazines for this purpose.
 By virtue of it's location in a large manufa cturing district, the products 1 Of which are so diversified, New Brit i ain is in an exceptionally faVOra bIe | position for the formation Of a sell 1 ing organization at the minimum of 1 expense and the maximum of effiCien- l CN. It appears to Us tEat manufac- 1 turers in your territory could form | large sales Organizat ton, with branch es in the larger South American cities to wage 9 sales campaign for non competing lines for the territory in ! question.
 We sincerely hope that the fore 1 going will be of some service to New Britain manufacturers who contem- plate entering the South American market and wish to inform you that
 we are always at the service of our friends at home for the furthering of their interests in this country.
 Very sincerely yours,
 w. F. CURTIN.