The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-09-23
ADMEN BUSY AT
new ORLEANS IN
ANNUAL SESSION

New Orleans, Sept. 22.-Experts in
the subject of community advertising
from all sections of North America are
in session here this afternoon discuss
ing means for promoting better and
more advertising by municipalities. The
Community Advertising association,
under whose auspices these sessions
are held, is a division of the Associated
Advertising Clubs of, the World, which
is in session here.
Charles F. Hatfield, of st. Louis,
president of the community advertising
division, in his annual address this aft
ernoon declared that community adver-
Using had demonstrated itself, just as
advertising in all other legitimate
fields.
Makes Community Boosters.
! Mr.. Hatfield showed what community
advertising had done during the war
and he especially stressed the fact that
community advertising has always been
OF great benefit in that when city
advertises the residents of that city
ARE themselves "sold" on their own
community They believe in the home
town and, believing in 1T, speak well
of it and more readily engage in move
ments for it's Improvement along vari-
Fous lines.
Our movement has become inter
national" said Mr. Hatfield. During
these sessions we shall hear not only
from many cities of the United States
but from Canada and England.
"Cities incidentally have learned
more about themselves as result or
this movement, and thus such com
munity publicity campaigns have had
educational value at home as well as
great influence away from home. Just
as a business house takes account or
stock,so cities have had to ascertain
the wares on their shelves. AS as
sumo from the subject of Mr.. Walter
b. weisenburger's paper, a city VIII
have to be treated as merchandise be-
fore ii can be properly sold to 9TH
ers."
At the same time the community adj
vertisers. assembled, other depart
ments representing advertising agents,
newspapers. financial advertisers, etc,
were meeting.
or especial interest was a discussion
this afternoon by r. s. Hecht, presi-
dent of the Hibernia Bank and Trust
Co. of New Orleans, of the growth OF
bank advertising and the recognition,
an the part of leading bankers, that
bank advertising not only increases
their business, but al1o serves the
III
Tombstone" Advertising, He Says
THE so-called bank advertising or
twenty and fifteen and even ten years
ago." he said, with a very few bril-
liant exceptions. was so absolutely IN
sane as to be positively pitiful i have
heard it described as tombstone adj
vertising, and certainly no more APP
propriate adjective could be used, for
it produced just about the same re-
suits as to the inscriptions that you
will read in the average well-organized
and well conducted cemetery.
But our work is just begun" he con-
tinued. THE people of our country. in
spireA by just patriotism and encourag-
ed by intelligent publicity. learned dur
ing. the past few years what It means
to sacrifice and save. Our big pur-
pose from now on must be to still fur
Their popularize constructive and con-
tinuous thrift. and to convert into n
permanent habit that temporary prac-
tice developed during war time
Plea for Human Interest
The newspaper advertising copy of
a bank should be human interest
copy asserted r. u. Conner, of the
Illinois Trust and Savings Bank. Chica-
go. at the same session. There IS