Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1919-06-17


sort of high light on kindness and love; feel
a mighty longing to go forth and embrace the
people who are thronging before my dwelling
place.
gratulatons, my hat is off to you for the work that
you have done in this campaign"
Pretty fine bosst for ones self, isn't it? Fourteen
thousand three hundred and eyghty-seven columns of
during drive All Mrs Tyler will have to do to get
the job of promoting the next drive" scheme will be
to show those behind it what bunch of suckers the
newspapers of the South and how easily they "fal
for' her stuff.
1t is probable that the figures given by Mrs Tyler
about her trifle exaggerated If they
are not they prove that the of money collected
from the people greater than suspected for is
safe to say that not one-ffth of the free press mat
ter sent out from her oce-which the newspapers pub
sh free and for which she Mr. Clarke collects in SOL
aries or feesnds any other destination than the waste
basket.
'Mrs. Tyler to that the articles sent out from
her offices were of news value and only long enough
Mrs. Tyler Some of them were of slight news value.
Most of them of interest to anyone except the
promoters of the drive the press agent inter
ested in obtaining publication for them.
Mrs. Tyler continues in her self-made boost:
"The newspapers of the South are near and
near and dear to me-, said Mrs. Tyler, ''for it has
been by their generosity that the many work
campaigns put the top. l have
known patriotic response to a human appeal
than demonstrated by the papers in the Saliva
ton Army campaign. 1t was pleasure to be at
the head of the publicity department for knew
that every newspaper in this section doing its
best to help the great with which af-
filiated Although we sent out reams of copies
I must say that the newspaper editors printed more
than ninety per cent of the local matter sent to
them"
Yes the newspapers of the South are very near
to Mrs Tyernear enough to be reached two or three
times every day with batch of "free" publicity but
they are not very dear" to her-in fact they are
very cheap But toward the close of her article written
piece of attery for the press well boost for
herself she tells great truth at has been by their
generosity that the many work campaigns put
over the top"
This dissertation is only given example. No
criticism offered the Salvation Army; in fact it was
only the worthness of this organization that enabled
to secure the large amount of publicity of which Mrs.
Tyler boasts The press published column after column
of this publicity matter for the sake of the Salvation
army and only because the Salvation army requested
it, not because it held any interest whatever to the
public in many instances.
The newspapers of the country are a loval lot
During the they proved great instrumentaity
for victory; without them public mind could
have been cemented into unanimous thought and ac-
ton, and consequent victory obtained But the is
over and great problems at home to be solved
The bombardment of paid press agents has given the
average editor awfully tired feeling. Here's one
sanctum where the gate swings shut the paid press
agent who asks everything and gives nothing.
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