South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-12-14
SHOPPING EASY
IN MISHAWAKA
Stores Feature Splendid Lines
of Suitable Christ
mas Gifts.

once upon a time. not so long
ago. street cars running 70 our
[lghborlng city during the holiday
season could scarcely accommodate
the crowds desiring 10 board them
on the occasion of their annual
Christmas shopping tours. The
consensus OF opinion was that mo
good in merchandise could come
out or Mishawaka" hence came the
reason for the pngrimages 10 the
western metropolis. The outlook
for expansion Of business IN those
days was not encouraging 10 local
merchants. but with that same di-
vine optimism which put Mishawaka
over the top" IN every war drive.
they determined not 20 give in to
the overwhelming odds which a
larger city's merchandise and great
or shopping opportunities offered.
Today these merchants stand
indicated. Christmas shopping Is
being done ct home as never be-
fore, and to make the situation
even more roseate, the volume OF
buyers Is being augmented daily BY
residents OF other and larger cities
who have awakened 10 the existence
OF a city OF live and enterprising
merchants who are intent upon Civ
inC the best values in their sales.
Shopping Should be a JOY.
Christmas shopping IN Mishawaka
this season should be a JOY forever
10 the worried housewife and the
perplexed business man who wants
something nice for the wife and
the Riddles" Holiday goods replete
with suggestions for every shopper
are 10 be found in the stores OF this
city which are extensively advertis
ing their respective lines for the
benefit OF the buying public.
The drygoods stores arc showing
= complete stocks OF gift possibilities,
n ready-to-wear garments, furs,
lingerie, hosiery and dress goods.
To the discriminating purchaser the
quality OF these and related articles
will inevitably appeal.
Everything IN the line OF hard
ware. together with an attractive
array of merchandise especially
designed for the holiday trade is to
be found I'm the city's hardware
stores. which are In addition ar
ranging pleasing window decOra-
tons
Year Tor Jewels.
This Is 10 be the year for Jewels,
say the experts In trade inclinations,
and IN anticipation Of the Conse-
0uent heavy demands upon their
stock OF gift jewelry. Njshawaka's
dealers have enlarged their stock
appreciabIy and are fully able 10
meet all the tests put upon them By
a critical buying public. Similarly
have the furniture stores of the city
looking forward 20 a brisk holiday
trade. which has gained impetus by
the popular trade at home" slogan.
prepared their stocks for the Christ
mas rush.
AIishawaka can boast of the only
exclusive leather shop in the coun-
- and an appreciation Of the values
offered at this store Is bringing buy
ers from several different cities 10
the city. Shoes OF every variety and
price are being sold In quantity as
desirable Christmas gifts by the
shoe stores or the city, while the
shops dealing exclusively in wearing
apparel for men or women report a
live business during the past few
weeks
Christmas would not be complete
without its share Of the good things
20 eat. and IN the groceries of the
city are 10 be found everything IN
the way OF staples and ''1ixin's" for
the holiday dinner