The Birmingham age-herald., 1919-03-26
DEAR FOLKS


 Six in the Wilson & Go.
 organization.
 "Six" plays an important part in the business.
 There are six letters in the word WILSON. There are six vice presidents-first aids to Mir. Wilson. That started the "Six" idea three years ago this month when Mir. Wilson gave his name and himself to the business. The workers con- sidered 1t a good omen.
 And one of the first things done after Mr. Wilson took hold was to adopt slogan that would mean something and that would keep everybody on their toes to live up to 1t. The slogan se- lected was:
 NThe Wilson Label Protects Your Table. -
 Please note that there are six words in this slogan. They are very important words.
 The next thing on the pro gram was to develop a fine working spirit in the organi- zation in which all should take part-workers and officials. That was done at once. Please note that there are six letters in the word spirit. ,
 Now you have had six letters from me thus far in which I have dwelt mainly on the spirit" that exists in the Wilson & Go. organization. think I have proved to you that the real foundation of successful business must be built on the heart, the happiness, the loyalty, the integ- rity, the enthusiasm and the pride of | its workers-coupled with the hon. est appreciation, recognition and CO., operation of the head of the busi- ness and his official family.
 The foundation of the Wilson & Co. business is built on these six princi- ples, and that is why it's slogan, "The Wilson Label Protects Your Table" means so much to the peoples of the world.
 What would this slogan amount to | if it did not have back of it the hon. est and sincere efforts of the official family and it's twenty-five thousant loyal, earnest workers?
 It would be scrap of paper only and the world has had enough of "scraps of paper"
 People want the real thing now. In flood products they are getting 1t under the Wilson label. am starting another series of six letters today in which will treat on other angles of the Wilson x Co. business. I propose to stick to the word angles" also consists of six letters.
 What I mean by angles" is this: propose to show you, for instance, that the workers consider that theiy own honor is involved in producing foodstuffs that will justify the Com pany's slOgan-which should be very rcassuring to you when it comes to buying Wilson & Co. products. I think it is great, myself, that the good, pure things to eat supplied by Wilson x Co. are backed up in their production by twenty-five thousand workers who recognize their indi- lvidual responsibility and who would not, under any circumstances, either wilfully or deliberately take part in sending out to their fellow human beings in all parts of the world, inn perfect or impure food products. They would not have it on their con sciences to do such thing, and know, for I~have talked with hun dreds of them-many in every de- partment of the business--and they are imbued with the spirit to give to the Company all they have of skill and care and loyalty and honor. Take as an illustration what Rus sian workman employed in the Sausage Department said to me. noticed his enthusiasm and the swiftness and skill with which he worked and asked him why he was so interested.
 "Oh, I like to help make good things to eat" said he in broken English. "I eat 'em myself. I have wife and eight children, and I given good food. Will | son things good eating. My wife and i children they keep very we'll because 1 they eat pure food So do l. like to work here My boss there very good