The Birmingham age-herald., 1919-05-04
SHIP BY TRUCK
 |DEAIS GROWING Many Diamond Ts Used in Overland Express Service
 Prove Supremacy

When the Diamond T Motor car company started in business in the fall of 1905, its activities were confined to the building of specially designed pas- senger cars-custom- built bodies and all that sort of thing-which were bought and driven by clubmen, and owners of the purchasing type called particular"
 Thus the very start of she businss was quality start. In fact. it has been a never broken policy of MT. C. A. Tilts that only the best would be good enough
 Therefore, it was a very natural cir cunIstance that the Wolff family well known in the middle west business and social circles should have been one of the staunchest patrons and admirers of the Diamond T passenger cars
 This family from the beginning of the business were buyers and boosters of the Diamond T passenger cars of some IA years ago, because they found in them this quality standard constant ly maintained.
 For a number of seasone the Dia- mond T Motor Car company steadily expanded it's physica! production and repute among the motor-wise to a point of real -eminence
 Then, five years after this business was established, motor trucks began to Ind themselves, and it was decided that their exclusive manufacture would be undertaken by Diamond T
 The first order for Diamond T truck was placed by L. Wolff Manufac- turing company before even plan had been drawn or a test made--solely on the bags of the perfect service reu- dered the Wolff family by Diamond T motor cars.
 This has been proud tradition of : the company's ever since. Not only a tradition. but an incentive-a real . Standard to live up to in a field that has been flooded with newcomers and hlled with many extravagant claims as well as much exaggerated publicity
 You know truck selling-any oth- CT selling for that matter--is sorne- what the same as cracking nuts for a cake Sometimes you get some pretty hard ones, and 1t takes several extra nsnmer blows: but the nut is sweet and the cake is mighty good eating later on.
 Here's typical start of Diamond T. sale. Obviously. the names and the locations are slightly camouflaged. but the indicents themselves are absolute ly true. It happened down south. here. We had just secured a new distribu- tor. Dave Henderson, at Meridian, Miss, and he set out to sell the Rich ardscn Lumber company of Baton Rouge. three and one-half-ton Dia- nond T truck. In his report to head quarters this distributor stated that the sale had been lost to the A. B. c. truck because the Diamond Ts springs were weak" Our suthern district man ager hastenedS over. He discovered that the demonstration had failed be- cause the truck had been terrihcaliv overloaded Ggnorantly, be it said, in Justice to the distributor). Knowing what Diamond T could do, and would do, the district manager insisted that lhey take truck over to the Richard son Lumber company 'No use" mourned the distributors; they're sore at us and I don't think we'd get an- other trial" But a 99 per cent sales man can always get another trial And when the head of the lumber company acted balky and unconvinced Gas the p, Nj expected he would, what did the latter do? Drove 10 the logging camp and loaded over six tons of husky trees onto his Diamond T, made the trip four times-and sold MT. Preai- dent the truck he came up in. While It took some courage to beard the lion Tn his den, it was really proof-that proves, right in the Diamond truck, which sold that lumber magnate and will sell any hard-headed business man Tn any industry anywhere
 Nowhere have the one-ton and one-half ton Diamond T. models performed to better advantage than in the important work of store delivery. One enthusiastic owner says, T have used your truck six days a week for two years, and it has never failed me. It has supplied my four stores every day during that tirne." Montgomery Ward & Co. voice the same thought: Were we in need of further euuipment 1t would most asSurfdIv