The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-07-28
Centennial Advertising Florida

Centennial Advertising FIorida-
1t is already evident that the pro-
posed centennial exposition, to ceie-
brate the one hundredth anniversary
of the purchase of Florida by the
United States from Spain. which oc-
ours in 1921, is going to be the great
est advertising asset for Florida IN
4 its history.
| Already hundreds of thousands OF
dollars worth of advertising has been
given this state by the big news
| papers of the United States and as
/ the preparations go forward it viii
mean a continuous advertising cam
| paign for the state and most OF it
will be in the nature OF news anu
special features in the newspapers ana
imagazines, which will be read with
eager interest by the people all over
| the country, much quicker and more
/ freely than paid advertising and best
| of all, it will cost the state nothing.
The writer has recently visited sew
eral of the largest cities in this coun-
| try and he found a great craving on
the part of big business men ana the
people generally for definite knoWl-
edge of Florida and for this reason
every piece of information about the
l
read with avidity by everybody from
the farmer to the banker and they
| are going to plan to attend 1t, as It
4, will give them opportunity to see the
most wonderful state in the union.
Florida is a magic word in the coun-
/ try today and anybody from Florida
can get a hearing before the busiest
of men, as they are anxious for knowl-
edge of the state which combines SO
much of romance, Of novelty, or varie-
ty and of wonderful development. 1t
is little wonder that this is true when
one stops to consider that a million
visitors annually go home and tell
their friends of the balmy, beneficient
climate in the winter when the rest
of the country is in the grip of snow
storms, ice, gloom and slush; Of the
/ days Of constant sunshine and the
moonlight nights that carry touch
of fairyland in land that is always
green and beautiful; of the flowers
THAT bloom in abundance everywhere;
of the wonderful drives by the river.
lake and ocean over boulevards that
vie with the best pavements in the
great cities; of the orange and grape
fruit groves that hang gracefully with
. the golden globes of delicious fruit
| along the borders of many OF these
, drives, or the DeautlIul IrOpiCdI loii
age that abounds in many sections;
of the great farms and ranches where
the delicacies and substantial food
products are being raised when the
rest of the country is dormant; OF
: the great herds of dairy and beei
lcattle and hogs and sheep and goats
that are seen grazing at every season
of the year, without danger from
y | storms or cold and with no need OF
, expensive shelter or the handling OF
! expensive forage crops, and the many
II other attractions that make up state
of interest to all classes from all
: sections.
: Florida must certainly hold this
centennial exposition in 1921 as it viii
> be the means of bringing millions
4 or people to the state who have neyel
!. seen 1t before and might never see !
but for an occasion OF this kind tina
| will be nationally advertised. The H.
nancing Of such of a project should b
i a mere matter of detail. There ar
q at least five hundred millionaires IL
Florida or interested heavily in Flor
ida properties and many of them ar
D multimillionaires and every one o
!, them could well afford to subscribe
for liberal amount of stock in thi
8 exposition as their investment win b
highly remunerative. both from TIT
immediate returns and from the fina
!, results which will be felt for year
= after the exposition has become his
- tfory-IacHaopvffIa T;y,es -TIufou