South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-12-21
Some Closet of Makers
of American Literature

/ ON our manhood's primo vigor. so
spirit feels waste
Not a muscle is stopped in its play
irl,
nor slnew embraced
Oh, tho wild joys of living,
tlr Ellsworth says that he was
compelled 90 write 10 Mr.. Roosevelt
from Robert Browning's saul" and
that the shame OF his ignorance has
lasted 80 years. The verse. ne fur
ther adds. was a favorite with Mr.
Roosevelt all through a busy life.
The publisher ought also 20 UNI
derstand political and economic at
fairs, according 20 Mr.. Ellsworth.
re breakfasted in London with
James Bryce AT the time when AR.
Bryce was preparing the manuscript
for his famous book The American
Commonwealth" Ar. Bryce qucs-
toned Mr.. Ellsworth concerning
American election affairs. and par
ticularly the town meetings. Alas,
Mr. Ellsworth had never attended q
town meeting,
Roswell smith. Charles Scribner
and DIR. Josiah Gilbert Holland. the
novelist and poet. started "Scribner's
+ Monthly" which later became The
I Century" when the partnership
fBTokc up. The Scribner wing later
ON started the publication OF .'sScrib-
uer's Magazine" and these two, with
T -he Atlantic" and "Harper's," have
I long stood for the highest stand
ards in American magazine publish
\ ing Mr.. Ellsworth writes very in
I terestingly of those early days when
publishing an Illustrated magazine
\ was almost pioneering. "Scribner's
I Monthly was the first 10 take adver-
| Using This was due 10 the en-
/ terprise Of Roswell Smith. Up to
I that time magazines printed "A few
/ notices. hut nothing that could
/ classify as a regular department of
advertising "Harpers Magazine
I for some time thereafter declined
advertising except announcements OF
: its own publishing ventures In the
carly seventies Fletcher Harper de-
. clined am offer of $4,000 per year
TO use the last page Of his maya
zine to advertise Howe's sewing ma
chine. The publishers of those
early magazines would certainly be
-reatly astonished 20 see the scope
, OF tho advertising of our day.
Robert Bonner. the publisher of
The New York Ledger" was a
great believer in newspaper adver-
.
of advertising in his own weekly pa
per. He would buy "a whole page
in a New York newspaper and fil
it simply with one line printed over
and over again, such as Fanny
Fern writes only for The Ledger %
7 lie found that this paid, for he said
II get all the money I can lay my
hands on, and throw 1t out 20 the
newspapers. and before 7 get back
to the office there it all is again, and
q lot more with it,"
Samuel Johnson. wise man though
ne was, failed to forsee the growth
of modern advertising. for ne said
I i'm 1859: The trade of advertising
is now so near perfection that it is
not easy TO suggest any improve
meut.
Mr.. Ellsworth tells of the splendid
/ success Of Mrs. Mary Mapes Dodge
iu editing the boys and girls maya
zine est. Nicholas" She succeeded
i'm securing the foremost writer's of
the world. whose usual field was in
writing for adults 10 become CON
tributors TO st. Nicholas" one
day Rudyard Kipling told her a
story of the Indian jungle, and Mrs.
Dodge liked il so well that she asked
him 20 write il for st Nicholas. ''
AIR Eipling had never written for
children. but he consented 10 try.