Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1919-06-29
LIFE INSURANCE
INTEREST LARGE
IN MIDDLE West
Modern Business Man Needs
Life Insurance to Establish
Credit; investments by
Insurance Firms.

One of the significant signs of the
times is the rapid growth of the life
insurance interest of the middle
west.
The annual report of the insurance
commits sioner of the state shows
/ that the total assets of legal re-
serve life companies chartered in
Nebraska has reached a total run
ni1g up to many millions. What is
more important is that the accumu-
Nted net legal reserve which is set
apart under the law to protect the
interests OF policy holders is fully
4 adequate to meet all reasonable re-
4 quirements. Moreover the accumu
! lated assets are so large as to more
than cover the aggregate liabilities
/ OF these companies, with millions to
i spare.
The success achieved BY the
| Bankers Reserve Life Co. of Omaha
affords 4 brilliant chapter in the
/ chronicles of life insurance In the
/ middle west. This company is less
| than Is years old. and yet it has
assets of about 100000 and the
total business in force is close to
II SAG, 900, 900. Another important item
showing the rapid growth of this
company is the amount of new bus
mess of the company now coming
1 in, which averages 100000 a
month. This showing is ground for
the prediction that the total bust
ness will soon be over $50,0O0,000.
Invested In Bonds.
The assets of the Bankers Re-
serve Co. are largely invested in
county, municipal and school bonds,
/ whose value is now about $5700,000
In addition to these securities, the
company holds first mortgages on
real estate Of over 100000. The
securities pay a good interest rate
and in normal years the interest
L income of the company exceeds the
ar1ount of death claims. This
could not be said of the mortality
rate Of last year because of the war
and the prevalence of the Spanish
influenza which caused more deaths
than the war. The Bankers
Il Reserve is In common with all other
/ life insurance companies. sustained
extraordinary death losses, all of
which were promptly paid without
discommoding the company in any
1 way. Fortunately the, company
has accumulated large SUR
plus which was intended to meet
1 any Extraordinary drain upon the
company resources such as those
visited upon the people Of this
nation within the last two years.
Therefore, the Bankers Reserve
company found itself in a state of
Preparedness to meet any emergency
however great.
There are other reasons for
the success of the Bankers Reserve
company, one of which is the liberal
terms of its policy contracts which
1 have met the requirements of the
1 farmers as we'll as those of the
townspeople. This refers to the
k.AiGh degree of protection which
these policies afford as we'll as the
liberal dividends paid to living
policy holders, which are greater
than. those paid by any other life
company of equal resources. The
total payments to policy holders
exceed $5,250,000. These liberal
dividends have naturally made a
strong appeal to the farmers as we'll
- others, and have popularized the
policies OF this company as moth
ing else could have done.
Another point which has greatly
promoted the success of this COM
pany is its policies held by bust
nessmen who used them for stabil-
| ixing their credit at the bank. The
business men of the west have come
10 understand that they cannot afford
to be without life insurance. Credit
cvs. are constantly requiring that
g ors insure their lives just a
insure their property. This is
icularly true of the bankers
men apply for loans. 1t il
generally known that the gov.
.nt, through its federal reserve
1, now require informtion 40 tc
nount of life insurance carried
hose whose notes are offered
II Ediscount. Building and loar
Nations, also require borrow
b state amount Of life insuranc,
Ned.
he constant growth Of tn.
Ekers' Reserve company 10 du'
i measure to the high qualif'
ions Of it, executive officers
10 have grown up with the com
Fly during the last 20 years
hey adhere strictly to fixee
"A hlicies In the conduct Of the com
sAny's affairs under which the bust
/ ness Is expanding in Is states 4!