The Wallace miner. [volume] (Wallace, Idaho) 1907-current, 1919-09-25
New Uses for Zinc Publicity Necessary
to inform Public Regarding Metal

The Engineering and Mining jour
nal publishes the following extract
from an address by George $. Har-
ney at the st, Louis meeting of the
American Zinc Institute:
First and foremost gentlemen of
the Institute, | think we ought to be-
gin our campaign of publicity right
here at home. ! think we ought to
so change our phraseology and nom
enclature that the word zinc should
be onnipresent in our discussions.
Jack" and "spelter' are good names
perhaps, but they do not convey to
the world that they are zinc. "Galvan-
izing," besides being misnomer, Is
certainly not the correct term for
coating a substance with zinc. Zinc
king" substance zinc-coated
sheets, nails, wire and similar material
would be an expression that would
convey to the ear of the public the
fact that zinc was used to preserve
that metal or substance, and from this
the public would learn that zinc was
the principal factor in the operation.
Similar reasoning should apply to
"sherardzing' and other processes in
which zinc and the preserving quail
ties of zinc are necessary to give the
other metals life and standing in the
commercial world, suggest these
changes for the reason that not one
person in ten of this great public
that we want to win to the uses and
benefits Of zinc knows that the words
Jack" "spelter," "galvanizing," and
"sherardizing" have any relation tc
zinc and its preserving properties. And
If the public did know these things
our battle would be half won.
Second zinc needs press agent
/ do not refer to the grandiloquen
and verbose parsonage who writes
the fanciful stories of the primo
donna's diamonds, nor the lurid pic.
lures of the circus, it's daring perform
ers and rare animals, but the arts
that would write the interesting stor
les of the usefulness of this strang,
metal and the benefits it confers OF
mankind Such articles l am sur
would go big" in our trade paper
and publications, and in view of tn
fact that the newspapers are search
ing everywhere for readable and in
structive paragraphs that will interes
humanity, they would no doubt will
ingly print them.
Influence of Trade Papers.
Our trade papers have been YER
kind in times past. They, too, ar
deeply interested in our successes.
short and readable stories concernin
the diverse and industrially valuabl
applications of zinc are furnishe
them, they will give such articles thei
voyage over the world and on thei
mission of instruction. But thes
stories must use the word zinc,
The daily paper wants general item
of interest, and not trade names.
wants short stories of human nteres
Stories about zinc may be semi
scientific in their nature The worl
Is ready to hear again the story c
the Swiss clock that is run by the ex
pansion of zinc. 1t will willingly rea
of the non conducting properties {
zine as 1t relates to heat and cole
Why, even the story of how in year
past zinc has been abused in havin
to work under so many noms- de
plume and nom de- guerre is goo
one and will not only be read, bu
1t will correct an old time error an
aid the work we seek to do.
Such publicity should come from thi
institute | recall the concentrated pub
licity that has been engendered b
manufacturers and producers of othe
products. and they We're not so favor
ably situated Take cement. On
cent per barrel from the manufacture
contributed to central bureau, CAV
his product the publicity he sough
The railroad was told how to construC
water tank, and the farmer was In
structed in making a pig trough c
cement. Within the year, school chill
dren could talk in cement terms an
knew of it's uses. Team work won fo
cement, Team work will win for II,