Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-05-03
EZEKIEL IS PRESIDENT
OF ADVERTISERS CLUB
houS ELECTS Officers and Decides to
Advertise Own Merits More
in Future.
TWO MEMBERS LOST b. DEATH
organization Survives Exigcncics of
war In Good Trim and Is Ready to
Renew Its Battles for Service To
Richmond.

Aher making the startling discovery
that II had advertised everything elsa
~ itchtnond except itself. the Hich
Eond Advertisers Club last NIGHT
coming '"v yea, upon program for The
iar toward making IL one of the most
popuiar and at the same time most
he.piui institutions OF the community
49,, ~ th!s came after the club had
eiee'ed new officers for the year and
had engaged in spirited discussion OF
the relative value OF pep" and con
s shossriSm presid EGwIn \: Ezskiel was
president: +. Roy Dudley. secretary.
and o: q. Francke. treasurer.
In the report Of the rctlring presi
dent. @. IT, Beardsley. it vas shown
materially through the war II was
again on its feet and ready to renew
Its battles.
Al dead wood had been weeded out
reduced TO actual paying. active mem
bers This had cut the membership
from 140 TO sixty. Death had claimed
hfty-eight.
Tributes TO Dcceancd Members.
stacey Garrett and j. I.udwcli Hnl
were the members who had died-Mr
Garrett several months ago: Mn Hi
cutie recently. a touching tribute was
paid each by Mr.. Beardsley who charac-
tcrZcd them as most valued members
o. the organization.
Mr.. Beardslcy pointed out that the
club had adopted a sound business
principle upon which 10 work when
IL had decided that II was the CO.
operation rather than the money OF it's
members that Il wanted. Acting upon
this principle he had instructed the
return OF all dues paid by members
who consistently refused TO attend
meetings.
All Elected by Acciamntion.
All OF the new. DficerR we-n cleo, g a
b. reclamation. None had opposition.
Each made speech. outlining his
hopes for the club's further success
during the year and asking the aid OF
his fellow members.
President Ezekiel plcadsd for a
larger spirit Of cooperation and a
fuller understanding Of tho value Of
the community spirit. which had done
so much for those towns looked upon
as logical competitors Of Richmond.
lie wanted the club TO inauEuratc a
system through which II, and the
tons OF Richmond. could work in
greater harmony for the common good
and. suggested that each institution
appoint a member 20 "A central body
TO act as a clearing house ot helpful
ideas.
Messrs knight. Dudley and Franckc
voiced the same opinions and promised
the president every aid in carrying on,
any program he might suggest.
Patent Medicines Denounced.
Then was started general discus
sion Of advertising generally with
emphatic denunciation being direct ed
toward so-ca!led patent medicine adj
vertising. Some. who were familiar
with methods OF handling this class OF
publicity, pointed out that no advcr-
Using inserted in Richmond papers
was forced to undergo SO rigid an
investigation as this. and that. since
this was true. they could not see how
the Advertisers Club could in fairness
ask the newspapers to refuse II.
w. NJ Anderson. Irving Greentree,
s Il. Leaning. X. l.. Whitaker and r.
Mclean Whit;et were elected as mem
hers o: the board OF directors OF the
club.
Harold Rloomberg, on behalf of the
club. presented 10 the retiring presi-
dent "A leather portfolio.
The new officers and directors Will
meet today at o'clock in the rooms
OF the Business Mems club.