South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-03-02
TREASURY PLANS
THRIFT CAINPA IGN
Federal Reserve Districts Are
Taken Under Savings DiviS-
ion to Stimulate Sales.

An intensive campaign to promote
among the people of the United
States habits of wise buying. sane
saving and secure investment has
been launched by the newly created
savings division OF the United States
treasury, as part OF its campaign
10 stimulate the sale of war savings
stamps and thrift stamps during
1919.
Practise of the thrift principles
advocated by the savings division
will clearly make for personal stabil-
ity. will increase individual credit
and buying power and will neces-
sarily and directly contribute TO
community and national wealth and
prosperity.
To carry out the campaign Of
thrift, the secretary Of the treasury
has requested the governors of the
twelve federal reserve districts to
develop special savings machinery
in each district. To the federal re
serve governors has been designated
the task Of selling directly the 1919
issue of war savings stamps and
thrift stamps in their respective ter
ritOries. They have also been call
ed upon to undertake the local con-
duct of activities designed to in
culcate the idea of thrift and to
create the personal desire to save
and invest in popular government
securities under post-armistice and
peace conditions.
Each federal reserve governor is
represented by a government saw
/ ings director, who is responsible
for the direction Of sales and saw
ings and thrift education activities
He will conduct his campaign
through state directors and local
community chairmen and commit
/ tees.
Societies to Cooperate.
There are more than 165. 900 War
/ Savings societies, established in
hundreds of shops, factories, schools
| lodges, churches, oranges and com
munal institutions as well as those
/ organized by individuals through
out the country. The local saving:
directors cooperate with all savings
societies in their territories, assist
ing them to arrange Programs and
keeping them informed as to the
progress of savings stamps sale.
elsewhere.
The savings division, the head
quarters of which are in Washing
ton, has been constituted by the
treasury department to assume ma
/ ton leadership in the sale Of wal
savings stamps and thrift stamps
and in the promotion of the govern
ments thrift campaign. The per
sonnet of the savings division IN
I cludes prominent economists, bank
ers. business men. educators and
those who have made a specia
study of saving in household or 9th
er fields 1t will cooperate directl!
with the savings organization of the
federal reserve districts and with al
other government agencies interest
ed in promoting the gospel Of thrift
The ultimate object Of the saving
division in to make 1919 a year O
thoughtful saving. by popularizinl
habits Of wise buying, sane saving
secure investment and avoidance o
waste. During the war, a penchan
for ecomomy-of food, fuel, none,
and time-was developed by tn
American people. The government
now declares this war-taught habi
of economy must not be cast asid
i'm the reaction which follows tn
signing Of the armistice. 1t mus
be made a permanent and happ,
habit"
Provisions must he made for tn
rainy day and unforeseen emery
encies-or opportunities the
occur. Intelligent saving IS did
metrically opposed TO boarding. ]
consists largely in foregoing ill-con
sidered or foolish present eXpendi
lures in order to be able 10 obtai
in the future necessities, or eve
luxuries
With war savings stamps an absO
lutely solid and attractive invest
ment. and as the most effectiv
mechanism for saving small sum
regularly. the United States treas
ury naturally recommends this forI
OF intelligent saving.
The name Of BENJAMIN Franklin
apostle OF saving, whose sound eco
nomic doctrines from the basis {
true thrift. is 10 be the watchwor
OF the savings campaign. The COY
eminent has paid signal tribute [
his memory in placing his pictur
on the 1919 issue Of War Savinl
stamps, and the likeness Of Frankli
also occupies the place Of honor O
the official 1919 emblem OF the Va
: Savings Stamp thrift campaigns.