The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1919-04-22
"Buy Wisely, But Buy Now!"

I Let the workman who has put by q
| tidy nest egg during the war invest
his money in home, thus relieving
| the present congestion of dwellings
| and lettering his own condition by
| putting himself among the ranks Of
home owners instead of home renters.
Let those who have not the means or
| the opportunity to invest in home at
this time at least supply themselves
with the things they actually need.
whether it is a new overcoat or new
furniture for the dining room. Let the
| more prosperous OF US who have al.
ready homes buy the automobile we
| would have bought year ago but for
the war. This is the time to make up
for what we have lost. and In doing
SO we shall insure good times for the
| future
However, business men need not ex-
pect the general public to enter upon
! mad orgy Of spending. The indica-
tons are all quite the other way. La
Dor is waiting, business is waiting, the
public is waiting. Neither labor nor
business can afford to wait; the well
fare OF any community depends upon
the continuous use Of its productive
power, and days labor unused is
forever lost
The only way in which good can
come to the community is through
large production at all times. a pro-
duction great enough to give each of
us at least all that he needs. 1t would
be still better if production could be
great enough to give each one more
than he needs. Stagnation Of industry
means increasing social poverty, which
will eliminate in bread lines and soup
kitchens, perhaps, If in nothing worse.
We do not want bread lines or soup
kitchens, and if we are intelligent as
we think we need not have them.
We must protect industry from stag
nation-by putting everybody at work
To put everybody at work, we must
have a demand for the goods that la
Dor can produce.
Therefore this is the message that
business should heed at this time
the demand must be created, and 1t
can be created in only one way, by adj
vertfsing. Delay will mean the con-
sumption OF our reserve without new
production. Immediate action will
mean prosperity.
Advertising in every useful medium
the things that our people really want,
the things that they had to deprive
themselves of during the war, will
bring back prosperity by the shortest
cut l am able to point out. Let every
business man make larger appropria-
ton for advertising than usual this
year; the results will justify his ef-
fort If his commodity is one that the
public needs. Let us all, within the
limits of our means, have those things
we want and need. By buying now we
shall do our part to put business under
way, and once under way business will
take care of itself for a good many
years.
This is the psychological time for
large production and for widespread
distribution Of the goods produced
Unlike the usual time of crisis, there
does not now exist any surplus of
goods; there is a shortage of almost
everything. 1t is mental attitude
that lies back of the indecision threat
ening our future. Every physical fact
urges speeding up of business at once.
and to create the mental state that
will accomplish the result We seek |
would urge widespread advertising
campaign upon merchants generally
Let the public learn the necessity for
adopting as its course of conduct
Buy wisely but buy now"