The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-06-28
F. 0. B. The FACTORY

LNNl AhOukh a. Ndi may bN dNSlh iNt
with an eye to the niceties particular
ly appreciated by city buyers, II is
practically impossible for 1t TO become
a great selling success until 1t has
proved its mettle In country driving"
states j.. T.. Fields, director OF sales
Of the Liberty Motor Car company.
Country roads are the real proving
grounds of car quality. 1t Is the cor,
tinuous road test to which cars are sub
mitted by those who drive a great deal
in the country that demonstrates the
stamina and endurance which are vital
in establishing its good reputation.
After 1t once proves that 1t has the
necessary intestinal qualities, such a
car becomes all the more desirable
among buyers who appreciate its other
virtues, and at the same time is estab-
fishes for itself a steady market in the
rural districts. Buyers In the cities
were inclined to accept Liberty endur-
ance as a fact which needed nc proving
because they knew the ability Of the
men behind 1t. Those in the country
on the other hand, proved its stamina
for themselves, because their driving
conditions simply forced a car to stand
up, or stand aside. That neither Of
these classes of buyers has been dis
appointed Is shown by the fact that our
most successful distributor Is located
in a rural territory and does by far
the greater part OF his selling to men
whose driving Is almost all done In the
country. He reports that since the peo-
pie throughout his territory have been
shown by the hundreds Of Libertys in
use that the car Is thoroughly depend
abe that they, too, are showing the
keenest appreciation of Liberty lines
and stlye and riding and driving diff
fAEA " Nd ANkAs .~ I IL
erty performance on country roads Is
50 talked about and repeated again
and again that the city buying Of Lib
erty cars, In turn, has peen given a
wonderful impetus"
The Herf Motor Car corporation, has
just received information from Lewis
Pacheco, of Oakland, Cal, telling OF a
Briscoe performance even more remark
able than that Of the Briscoe that won
the recent Los Angeles TO Yosemite
valley economy run. The performance
described was an absolutely official
run made under the supervision Of
Clifford Irish, an Oakland newspaper
a Our route was down the high
way from Oakland to Hayward, through
Niles to ~lrvington, at which place we
turned and started back toward Oak
land, During the entire trip. l never
coasted, never released a clutch. We
travelled at an average speed of rs to
80 miles per hour. Our record for the
entire trip was 1874 miles per gallon Of
gasoline"
There Is no other country in the
world where the joys OF motoring are
so easily within the reach Of the av-
erage man as In the United States"
said Louis r. Hardy, general manager,
McGardell Motor Co, distributors Of the
Autumn hnnutu Civ ttAhaNnI Akn Ht..l.
cost of fuel makes motor transportation
an expensive luxury. In France, for
instance, gasoline retalls for 81 to $3.50
gallon, according to late reports. But
even II the cost OF operation were lower,
the European of average means would
still be denied this greatest OF outdoor
sports. Motor cars themselves arc
common price for European automo-
biles, while SIS, 1000 is not infrequent.
At the Lyons fair, there Is offered but
one car which American standards
would rate as low priced. This car,
which sells for $3.50, Is only a four-pas-
senger model with a two cylinder en-
CINE. Contrast this situation with con-
dition in the United States where lead
ing manufacturers are vying with each
other In an effort to embody the utmost
value In a CT OF moderate price. How
well they are succeeding Is illustrated
by the Auburn Beauty SIX In addition
to outstanding performance and eco
nomical operation, this car offers beau
" OF design II luxury of appointments
formerly attainable only at a much
greater cost, Its graceful lines repre-
sent the ultimates achievement OF the
conservative progressivism which has
actuated the Auburn designers in their
two decades Of car building, Daring,
but not over bold, the Beauty Six Is
in1hnhH with IN nnt,,tn .1lNt..4au ~.
quisitely equipped, It satisfies. An au-
tomoble Is beyond the grasp of the av.
erage European, but the American of
moderate means can have a motor car
which Is not only useful, but beautiful
Ia possession Of which he can be
proud, Small wonder that a flood OF
immigration is expected.
Hudson endurance and stamina were
never more oonclusively demonstrated
than In the great h00-mile Liberty
Sweepstakes at Indianapolis on May 81,
Ira Vail finished eighth; Ora Haibe,
18th, and DENY Hickey, who drove a
special chassis equipped with a Hud-
son Super-Six motor, ninth, Vail used
the Super-Six Special, which he has
driven for the past two years, while
Hathe piloted A. IL. Patterson's old
Hudson racer. Every Hudson that
started the ace finished, with Vail anf
Hickey within the money. Not a single
Hudson experienced mechanical trouble
of any kind. A truly marvellous record
Considering the x of the cars. Pitted
against the worlds best racing ma
chimes, cars that qualified at from l0S
to loi miles an hour, these Hudsons
achieved a victory OF endurance over
speed. All OF them were entered by
individuals without backing from the
factory. These men felt so sure OF
Hudson stamina that they staked no,
only their lives but their hopes OF win
ming a fortune on 1t.
The famous Lyons exhibition held
yearly In France. has become wei
known throughout the world. for 4
draws visitors and buyers from ever,
country on the globe. In a gone
past, many American built cars hav,
been exhibited at this fair. Naturally
the wal has disturbed the selling ar
rangement of most of the American
manufacturers, so that most OF then
viii be absent from the exhibition thl.
year, The makers OF the Columbia 81,
nave been very fortunate In this re,
spect as they have retained their former
selling connections, the Dutrieu a Co,
Of Paris, Some time q a show mode
was shipped to the putrieu Co., anc
win be exhibited by them at the Igor
fair. So far as 1t is known, the Column.
bia will he one of three American
built cars to be shown at Lyon this
year,