Great Falls daily tribune., 1919-03-29
M'COY'S OPENS
FOR BUSINESS
New Department Store Will Of
fer Great Field of Attrac-
tiOn for the Women.

| Feminine Great Falls is going to enjoy
herself thoroughly today when she makes
! her first call at the Mccoy department
| store, which opens its doors at 42O-422
| Central avenue this morning at 8. When
she sees the lovely new silks, the stun
ming dresses, suits and coats and the
charming hats in the millinery depart
ment, she is going to be delighted.
| There is going to be nothing here for
| the men," said Paul Mccoy yesterday.
NO place for them to spend their mon
eyy-except," he added, wisely, as an
| afterthought--''for their wives"
And there is going to be plenty OF .op-
| portunity for them to part with their
money that way. The opening comes just
at the right time Of year. when every
one is getting ready to dress up. During
the period of the war every one has been
holding down on buying clothes. and now
when it is all over and everything is
bright and cheerful again they are all
| buying, and buying, and buying.
! The Mccoy people have anticipated
the desire for new and pretty clothes,
and from the irresistible pink silk under
wear which they sell in the Carter and
kayser makes, the corsets, silk petit
| coats, undergarments of 4 variety OF
styles, to the dress and the suit, the
Great Falls woman is going to be able to
outfit herself completely.
High class but not high priced is
/ the Mccoy motto. For a reasonable out
lay it is going to be possible to get the
new spring outfit--and q very stunning
outfit-without leaving the store. An
expert in charge of the shoe department
knows all about the feminine desire in
/ footwear and knows all about fitting the
foot Silk hosiery in all the desired col
| ors and qualities has also been purchased
| to fill the popular demand.
One department of the store which Is
! bound to be unusually popular is the
ready-to-wear section. where an introduc-
| tory sale Of new spring dresses is to be
! on today. Crepe meteores. satins, taffe-
! tas Georgettes and foulards are all GO
! iag today for So. There are also some
| very good looking waists. which are
ma :ked for the day with s. tag.
There is jewelry department. where
one can buy articles from a few dollars
up to several hundred Mr. Mccoy. hav-
/ all about the jewelry business. and states
that this is to be one Of the best depart
ments of the store. Platinum and dia-
monds in the most artistic combinations.
in watches. pins and rings, up to 81 600.
are on display in this department.
Mr.. Mccoy stated yesterday after
noon that he deeply regretted the con-
/ tinued delay Of the opening. But when
| there were six carloads of fixtures to be
brought to the city and put in place. that
factor alone makes it clear why there
were continuous postponements of the
opening.
The fixtures. which are all mahogany.
are Of the best style and. with the large
showing of plate glass showcases. the
| interior of the store presents most at
tractive appearance. The merchandise is
artistically displayed and it can readily
! be seen that the new company is carrying
nothing hut the best class of goods.
One feature Of the new store that is
going to be unusually attractive to the
women of Great Falls and especially to
| those of the surrounding districts. is a
rest room on the balcony floor, near the
millinery section. Out -of-town women
! who are weary of shopping are welcome
! to the comfortable rest room which is
| being installed for their use.