The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-10-24
FARM TO HOME
FOOD DELIVERY
BEING PLANNED
Farm Bureau Director Wants
to Let Rural Housewives
Sell Eggs, Butter and Vege.
tables Direct to Consumer.

Plans for acknowledgements mar.
keting OF eggs, dairy products n veg
etables from the farms of the tri-stAte
territory to the housewives of Memphis
through the medium of the parcel post,
are being worked out by Z, W, Watson,
market director of the Chamber Of
merce farm bureau.
Success of the plan is expected to be-
tsow three important benefits, to-wtt:
A steady, ready market for the farm
products at better prices than the poul-
try and butter peddlers win pay; a
market wherein the city housewife may
buy eggs, butter and vegetables guar
anteed to be fresh, at prices as good or
better than she can get the products
from the mlddlemen, eliminating the
middlemen altogether.
Ingenious fiber containers have been
perfected in which butter, eggs and
vegetables may be shipped with perfect
safety. according to Mr.. watson, and,
because of the low postal rates, at A
nominal cost. These containers may be
used owe and over again, the consumer
receiving farm products in them ana
returning them to the farm as soon as
they are received.
Facilitate Shipping.
One kind Of ~container ia divided into
four compartments, in one Of which
may be put eggs, another butter and
another vegetables. The fourth COM
partment ma be used for either eggs
or butter, or II the shipment ID being
mace in the summer season, a block OF
ice may be put in TO refrigerate the
perishable products for a distance OF a
hundred miles or more without damage
at any season of the year.
Mr.. Watson estimates that eggs may
be delivered a distance OF 100 miles and
more for from . to 5 cents the dozen,
n butter at from . to 4 cents the
pound, depending upon the size OF the
shipment. 1t win be relatively cheaper,
Of course, to transport larger than
smaller packages. A package contain
ing one dozen eggs and one pound Of
butter may be delivered from a farm
anywhere In the tri.state territory to a
Memphis home for about IL cents,
The shipper will bear the cost OF
postage, both for delivery Of the prod.
ucts ana return Of the containers.
1t is conceived that regular TRADE
connections may be established between
women, on the farms in the country and
housewives in Memphis, wherein CON
tanners would be continually travelling
back and forth between the two places,
full r empty. Understanding might be
arrived at for weekly or monthly pay
ments, as the case might be, If A con
sumner wanted TO pay cash, however
she could send her check or postofftct
order covering the amount due in th'
container which she returns, In max
ing out her check in payment for thu
farm products the housewife may, de
duct the amount of return postage or
the container, 1t Is Also possible fol-
the products to be shipped G. o, D., thu
postman collecting the money upon de-
livery to the buyer,
Will List Producers.
The problem of getting the seller AM
buyer of the farm products together ha
been worked out also, With the assist
snce Of Miss Mary MCGOWAN he will Sc
cure a list of the rural housewives VIII
have eggs, butter and vegetables to sell
This list will then be published in tn
local papers and taken to women's club
and societies, where the members ma
see. them.
Mr.. Watson and Miss McGowan ais
will form eggs and butter circle
throughout the territory, so that whe
il is desired the products may be poole
and shipments may be large consumer
I such as hotels and restaurants.
For the purpose Of particularly qua
anteeing the freshness of the eggs, IL
shipper win stamp on each egg the dat
6 it was laid. If there is any compla II
about the freshness of eggs or of butte
: and vegetables, they viii be replaced,
III