New-York tribune., 1919-08-17
Mile Guarantee
Eli minatiOn Is
Explained by Gum
United States Tire President
Says Warranty ON Quality
Basis Is More Definite
Than Under Old Plan
By ]. N. Gum,

President United States Tire Company
Many inquiries came to us at the
time the United States Tire Company
announced its policy regarding tire
guarantees, policy so entirely differ
ent from that which many manufact-
urers have lately adopted. Summing
up these inquiries, they said
"How on earth can you get away
from definite mileage guarantee in
selling tires?"
AS a matter Of fact we have made a
more definite guarantee. Our guar
antee holds good regardless of the
mileage a tire runs. But we do not
urge mileage guarantees to sell tires.
We stress quality.
This policy of guaranteeing against
lmperfectlons in materials and work
manship without any mileage limita-
tion is not really new with the United
States Tire Company. We have never
used any definite mileage basis in MAX
which we have been manufacturing for
four years. Furthermore, for years we
have not advertised any definite mile
age guarantees on any Of our tires.
Having seen by numer of years of
experience that the public liked the
basis upon which Royal Cord tires
were sold, it seemed the logical thing
to do to put all United States tires on
the same basis. Naturally we knew
how United States tires would stand
up in comparison with other tires be-
fore we adopted such a policy.
The whole matter appealed to US in
this way: We knew our factories were
turning out as good tires as could be
produced under the present art of tire
manufacture. Why, then, should we
use guarantee Of mileage any more
than should h high-class shoe store
use one covering the number of miles
the finest pair of shoes would last /?
AS long as we have no control what
ever over the manner in which tire
is used it is impossible to name any
specific mileage tire will go. 1t
seemed to us that what automobile e
owners really wanted was assurance of
quality. That is what we believe we
are supplying.
We firmly believe that all the manu-
facturers of better grade tires will
eventually come to this basis of doing
business. Some already have. To us
it seems the only way in which to
market a night grade product.
Given the quality of good tires to-
day, you will get long mileage if you
will take care of them. On the other
hand, if you overload your car, under
initiate your tires, start or stop sud-
denly, speed around curves or run with
wheels out of line, no tires under the
sun will give automobile owners the
mileage that manufacturers build into
them
The aim of the United States Tire
Company has been TO so perfect its
method of manufacture that it could
provide a degree of quality in its tires
which would render the adjustment feat
ure one Of minor Importance to the
automobile owner. We believe we have
/ reached that goal
Therefore we came out with a pape
advertisement announcing our policy of
guaranteeing all Of our tires during
their entire life without any mileage
limitation. Any adjustment that is war
ranted, due to imperfection in material
of workmanship, is gladly made, with
all the circumstances surrounding the
use of the tire being given considera-
ton.
Ar adjustment on United States tires
is backed by the good faith of the
Oldest and lorgest rubber manufactur
ing company in the world.