Evening star., 1919-03-28

mean something and that would
keep everybody on their toes to
live up to it. The slogan selected
was:
"The Wilson Label Protects
Your Table"
| Please note that there are six
words in this slogan. They are
very important words.
The next thing on the program
was to develop a fine working
spirit in the organization in
which all should take part
workers and officials.
That was done at once. Please
note that there are six letters in
the word spirit"
Now you have had six letters from
me thus far in which l have dwelt
mainly on the spirit" that exists in
the Wilson & Co. organization.
] think have proved to you that
the real foundation of a successful
business must be built on the heart,
the happiness, the loyalty, the integ-
rity, the enthusiasm and the pride of
its workers-coupled with the hon.
est appreciation, recognition and
cooperation of the head of the
business and his official family.
The foundation of the Wilson &
Co. business is built on these six
principles, and that is why its
| slogan, THE Wilson Label Protects
Your Table" means SO much to the
peoples of the world.
What would this slogan amount to
if it did not have back of it the
honest and sincere efforts of the
official family and its twenty-five
thousand loyal, earnest workers?
| &c tv.s-' t-' ".
| 1t would be7a scrap of paper
Ionly-vand. the world. has had
|enoughAof SCRAPS Of paper. :,
I People. want the real thing
lnow. In food products they are
tgetting it under the Wilson label.
| am starting another series OF six
letters today in which l will treat on
other angles of the Wilson & Co.
business. l propose to stick to the
six" idea. Please note that the
i word angles" also consists of SIX
letters.
What ! mean by angles" is this: !
propose to show you, for instance,
that the workers consider that their
own honor is involved in producing
foodstuffs that will justify the Com
! pany's slogan-which should be very
reassuring to you when 1t comes to
buying Wilson & Co. products.
I think it is great, myself, that the
good, pure things to eat supplied by
Wilson & Co. are backed up in their
production by twenty-five thousand
workers who recognize their indi-
vidual responsibility and who would
not, under any circumstances. either
willfully or deliberately take part in ;
sending out to their fellow human
beings in all parts of the world
imperfect or impure food products.
They would not have it on their
consciences to do such thing, and
l know, for / have talked with
hundreds OF them--many i'll every
department of the busineSs-and :
they are imbued with the spirit to +
give to the Company all they have
of skill and care and loyalty ana l.,
honor. Take as an illustration
what a Russian workman employed
in the Sausage Department said to
me. / noticed his enthusiasm and
the swiftness and skill with which :
he worked and asked him why he
was so interested.
.oh. like 70 help make sI.,,.s s0od thi.t' a.s ::
rnvself I have wife and eight children, ana
given good food. Wilson things good
eating Ny wife and children they keep
very well because they eat pure food. So do
l. like to work here. Ny boss there very
good TO me and to everybody. He makes us
proud q our work. Nothing w goes s,.,s wrong ps
wilson name. sausages that 20 out under
Wilson label are hns-very best know
1 eat 'em. They very, very good.
Then he turned to me and taking lead
uencii and a niece Of brown paper out Of his
pocket he wrote his name. the last name ef
which Is the proverhial long Russian name.
Thea be drew his pencil through the last few
ietters and said: ''Just lose em. Too many
letters. Now have short American name.
ssea seias . bs A.:de.l eita,@sn. @ & aSs-
The true test in the production
of food is when the worker is
willing to eat what he produces.
I saw with my own eyes how