New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1919-01-12

HueDScn, OF tire booksellers League
Dr. Lee Galloway, of the New York
University School of Commerce
Charles NJ. Smith, of the Department
Store Educational Council; Oliver O
olson, A. S. Donelson ard w. De s
Trenholm, is considering the early
problems of the new course of study.
nNE-HALF of department store
~ should know how the other hall
llves, and if the parts of such n com.
pick organism exceed more than two
then each should make itself
known unto the others until there be
perfect understanding among the
whole. This belief, which is spreading
among managers, explains to GER
tain extent the peripatetic model who
IS rapidly becoming a fixture in the
stores.
Of course, the public will look at
her-which Is another reason for her
existence. Dress up pretty girl in 2
white Jersey suit with low shoes. sum
mer hat and other Palm Beach acces.
sores, as was done few days ago at
best's. Then let her wander about
a shop when the mercury is steadily
gong down out Of doors, and she will
have crowd at her heels for as long
as she chooses to remain in the pub
lie view.
But, for the sake of the store itself
the model exists, be it known. as much
as for that of the customer At Best's
three girls are kept constantly busy
by the ready-to-wear department, 60
ing about IN the newest things-usually
those OF original dcsign--as much to
inform the rest Of the store as to
what is going on within as to attract
the public. AS result, if the floor
walker be busy, any girl at almost any
counter who has just been discussing
riding habits with the model or gauc-
ing the angle of & hat worn by one of
the manikins can inform customer
''-S>AAi c, -iANiS 90 W tilC StQLS OlHCI
departments as we'll as her own.
The living model has proved so use
full IN so many varied ways that all
shops possess her for some special
reason or other. At the cosmetic coun-
ter enc usually finds a young woman
who is subtly suggestive of the "Be
fore and after taking" advertisement.
At Bonwit Tellel's three lovely girls,
for example. with exquisite COM
plexions and perfectly proomed, wait
upon the customers who desire per-
fumes and other toilet accessories.
Their very appearance gently insinu-
ates that beauty is worth striving for
In this sane store another unique use
is made of the model in the lingerie
departments. Serge dresses and shop
ping clothes arc not the ideal gar
ments in which to investigate delicate
negligees; and for the shopper who
drops in, dusty and disheveled, there
ars manikins, clad in flesh coiorel sat
ms OF plainest lines, who will slip or
the desired dainty garments.
Other stores make use CT the models
in their clothing departments for pur-
poses of display. A Brooklyn shop in
troduced a pleasant variation upon the
theme of fashion shows by utilizing
the living model to show off various
styles of garments which they were
at special sales. While the
sale was going on these girls walked
up and down among the crowd and
were at all times ready to be inspected
closely.
1t is because of the naturalness of
the living model, the "see yourself as
others see you" angle which she pre-
sents to the public that she is becom-
ing of almost universal use.