Evening journal., 1919-03-28
DEAR FOLKS
1" HINGS run in Cycles of Sin
in the Wi son & Co. or.
ganization.

"V f1llNOO luli III CyStCo VI Oh
in the Wi son & Co. or.
ganization.
"Sx" plays an important part d
the business.
There are six letters in the word
WILSON. There are six vice
presidents-hrst aids to Mr.. VIII
son. That started the "Six"
idea three years ago this month
when Mr.. Wilson gave his name
and himself to the business. The
workers considered it good
omen.
And one of the first things done
after Mr.. Wilson took hold was
to adopt a slogan that would
mean something and that would
keep everybody on their toes to
i've up to it. The slogan selected
was;
"The Wilson Label Protects
Your Table"
Please note that there are sia
words in this slogan. They are
very important words.
The next thing on the program
was to develop a fine working
spirit in the organization in which
al should take part-workers and
officials.
That was done at once. Please
note that there are six letters in
the word spirit"
tf'N f'A atA ciA ltlttIc from me
thus far : which | have dwelt mainly
on the spirit that exists In the VIII
son Il Co. organization.
! think I have proved 70 you that tho
real foundation OF a successful busi-
ness must be built on the heart, the
happiness, the loyalty. the Integrity, the
enthusiasm and the pride OF its work
ers-coupled with the honest apprecla-
ton. recognition and cooperation OF the
head OF the business and his Official
family.
The foundation OF the Wilson e. Co.
business Is built on these six principles.
and that Is why It's slogan. The Wilson
Label Protects Your Table" means so
much to the peoples Of the world.
What would this slogan amount 20 il
IL did not have back OF 1t the honest
, ana sincere Efforts OF the official fam
liy and It's twenty-five thousand loytl
II would be a scrap of paper only
and the world has had enough
Of scraps Of paper"
People want the real thing now.
In food products they are get.
ting it under the Wilson label.
am starting another series OF six let
ters today In which will treat on other
angles OF the Wilson & CO. business. I
propose to stick TO the six" idea.
Please note that the word angles" also
consists Of six letters.
What I mean by "angles~ is this: !
propose to show you, for instance. that
the workers consider that their own
honor Is involved In producing food
stuns that will Justify the Company's
slogan-whieh should be very reassur-
ing to you when II comes 10 buying
Wilson 4 Co. products.
think It Is great. myself. that the good
pure things to eat supplied by Wilson
& Co. are backed up in their produc-
tion by twenty-five thousand workers
who recognize their individual respon-
sibilhy and who would not. under any
circumstances. either wilfully or deliD-
erately take part In sending out 70 tner
'ellow human beings in an parts or me
world. imperfect or impure ioo'
products.
4 They would not have 70 on tnelr con
J s.iences IN 40 such a thing. ano hno"
80. have talked with hundreds
~, nasnv In every department oI
~. h,,siness--and they are imbued "lln
W W 5-it IN give 70 the Company an
Ne. NE b,ys m skill and care and loyalty
tnSs .,,r rake as an Illustration Wnal
in1 1..s-isn workman employed In the
q .,-o -, nanartment said TO me. | no.
,issd his enthusiasm and the sWitness
~ skiD with which he worked ana
,sked him why he was so Interested
.ob ike 10 help make good things u
eat = said he In broken English. = eat 'em
myself I have wife and eight children. and
aofinr Nv wife and children they keef
-erv well because they eat pure food. SO dc
/ ike to work here. Ny boss there very
rood 10 me and 20 everybody. He makes us
,roud Of our work. Nothing goes wrong
,ere We all very careful. We stand by
wilson name. Sausages that go out undei
wilson label are fne-very best 1 know
eat 'em. They very. very good"