South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-11-23
TIRE GUARANTY
IS EXPLAINED
,6odrich Official Tells Mean
inc of Assurance Given
the Purchaser.

The tire uarancy'-what q does
and does not dds probably one OF
the most misunderstood things IN
the tire business from the standpoint
Of the user and dealer. according 20
". o. Rutherford. second vice presl-
dent OF the B. F. Goodrich Rubber
co.
I aza glad 20 give you a plain,
frank talk on tire guarantees" Mr..
Rutherford said. 1T IS a very well
como thing 20 help clear up the mis-
understanding about the guaranty
that misleads many tire users and
dealers. A better understanding OF
the guaranty and how their rights
and safety are best secured IN the
sale OF a tire would be a wholesome
thing FOR the whole tire business.
Why does user buy a certain
tire? Nine times out OF ten because
ne has been led in some way 20 ex-
poet certain mileage from IL.
Therefore there can be no more
vital thing than clear understand
ing on the part OF the user concern
ing what service he has a right 20
expect from a tire.
Does the tire guaranty alone
make this clear either for the tire
user or the dealer After all. what
doss the tire guaranty guaranteed
Where does Il begin2 Where does It
end? Let me point out very in
teresting thing concerning the tire
guaranty.
It's up TO Maker.
las a matter OF record, all the
leading tire manufacturers, our own
company the same as the rest, guar
antee tires with the identical words.
Let mo quote from the standard
guaranty the following:
1--WE guarantee all pneumatic au-
tomobile tires bearing our name and
serial number. 20 be free from i'm
perfection or material and workman
ship.
II will quote a little further:
Pneumatic automobile tires are not
guaranteed TO give any definite num-
Der OF miles
New this guaranty simply means
that II in the Judgment Of the manu-
facturer usage reveals an imperfec-
tiOn OF material or workmanship, the
manufacturer Will repair or replace
il at his option, adjusting II accord
ing TO his own Judgment and Il
means nothing moro.
But how IS the adjustment OF an
imperfect tire made?' the tire user
~
Where does the adjustment begin p
1T IS obvious that TO these ques-
tons OF guaranty against Imperfect
ton makes no specific answer. II
lays down nothing 90 serve as a basis
for giving a tire user something that
unqestionably Is due him.
But 20 these questions the Good
rich adjustment makes a specific an
swer-an answer nobody can misun-
derstand. II takes up a tire where
the guaranty stops and leaves no
room for MISUNDERSTANDING. for
controversy over a service that
should have been rendered.
Adjustments are Few.
An imperfect Goodrich tire, ]
wish 20 tell you. Is very rare. Ad-
Au1AAAiEAALH eLft so rev LflaL NneV are
an immaterial thing 60 the b. F.
Goodrich Rubber Co But an i'm.
perfect tire to the individual user
who may get one is too material a
thing for the 3. r. Goodrich Rubber
CO. TO ignore.
Recognizing this weakness and
IA order TO protect the tire user
Goodrich lays down a specific and
definite plan OF adtustment-fair &c
user and dealer, and clear TO every.
body concerned Goodrich first in.
sures a tire user against an imper.
feet tire with the guaranty. ther
specifies clearly the amount OF nj,
insurance with the Goodrich adjust.
ment basis
That is the only way Goodrich
knows how 10 safeguard the public
II takes the risk out Of the sale o,
a Goodrich tire for dealer and use1
lit takes the guess out Of its ser.
vice.
1T is the one thing we see TO Civ,
stability 20 the tire business"