Omaha daily bee., 1919-01-05
Establishing a Preference

k'OR only the most artistic ex-
L :ssions in jewels, the Albert Ed
holm Shop, Sixteenth and Harvey,
are realizing the results of the edu
cative work they've done. Mr.. Ed
holm with true appreciation of only
the individually expressive jewels
has long deplored the really ugly
pieces of jewelry which have been
kept and worn with the idea that il
reconstructed the sentiment of the
gift would be lost. Very happily he
has found a most convincing argu-
ment-keep the jewels as you would
a rare painting, merely change the
frame. And you should see the
queer looking frames" holding
lovely jewels for which he is plan
ming platinum settings of intricate
piercings. Who doesn't love the
new wedding rings of platinum and
square-cut diamonds? You may
have yours cut down until just the
heart remains, (the part bearing en-
graving). Over this is built a very
wonderful new ring of platinum. If
you have several stones of varying
sizes have them fashioned into a
lovely pin. The art work in the
designs submitted will be a revela-
ton. Delightful reconstruction this!
Did You Ever Think
How endless the possibilities of
IL the big sales we're having? Now
is the time above all others for you
to get together rich pieces of
crepes, velvets, and silks to be en-
broidered, pleated and beaded for
use in your spring sewing for the
Easter costumes. The shops are Of
fering fabrics at wonderful reduc-
tons and the shop of successful
novelties in designing, the Ideal But
ton and Pleating company, 800
Brown building, have time to give
individually painstaking thought to
the planning of exclusive and orig
inal designs and color harmonies.
Send them clipping from any fash
ion book and they will make up the
design for the same price charged
for those pictured in their catalog.
Have you had one Of their books?
If not, let me know at once, and
I'll send it to you without delay.
The suggestions are really lovely.
This Is a Season of Psychology
In Dress.
M OBLIGATIONS of the mode
AVA must be adapted to the per-
sonality OF the wearer, and in no
is this more noticeable than
in fur coats. Aulabaugh, the furrier
Nineteenth and Farnam has the en-
viable reputation of adding to the
general effect of smartness in the
garments made by introducing as a
basic principle lines most becoming
to the figure. A model delightful
on a slender figure, is often nothing
short of ridiculous on the figure of
different lines. As a master de-
signer, we look to Mr.. Aulabaugh
for suggestions in fur coats, and the
results of his planning are miracu-
lousy pleasing. In Hudson seal,
as perhaps the most popular fur,
coats range from the 26-inch sports
length, to gloriously warm 45-inch
wrap.
Haven't You Sometimes Wondered
mems clothes are fashioned
w of such soberly dull colors?
Wouldn't you think they'd be sick
of "the conventional black" navy
blue and gray mixtures? A welcome
departure is the smoking jacket I've
found at the ALA shop, 207 South
street. Of heavy rough
gray crepe, it is warmly interlined
and finish-lined in royal purple
which turns back to form a rolled
collar and cuffs outlined in artis-
tically applied purple silk cord. An
excellent value, it is $40. Another
ess expensive is of brown quilted
silk and is $3.50.
Of Enduring Quality and Value
A RE the silk shirts and neckwear
"A now on sale at the McQuillin
Shop for exclusive men, 1872 Far
lam street. French silk cravats OF
distinctive tailoring may be had for
lrnost half-price. Heavy knitted
,ilk ties arc also to be had at re-.
narkable reductions in price. While
men who consider authenticity and
Elegance in shirts will welcome with
oy the marvellous opportunity for
several dollars saving on each of
he silk shirts offered in this sale.