Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-01-27
Business Career of Peter Flint
4 Story of Salesmanship by Harold Whitehead

see that his confidence in YOU and your
house will not be misplaced.
You can then add q paragraph 10
the effect that you hope to have the
pleasure of calling upon him in the not
too far distant future. In the mean
time. however. should there be any
thing i'm your line that he wants,
telephone can would get you in double
quick order. That letter would pave the
way, as II were, for an interview earlier
than in June.
You can then call in about months s
time and tell him that OF course you
know he Is Il busy man, but several of
your customers have been selling your
line more freely than usual and you
hope that he has had the same happy
experience, in which case his stock
might be low enough to give you an
order at once.
Just noticed your clever Peter Flint story
IN the EvESIYG PUBLIC Ledger, and inrme-
diately looked up back copies. Your hclp-
ful questions department. particularly inter
m9C6 s5G6 m as mysGf would like some
twcntE-siN years of age have grammar
school education, three years of mscellane-
practical "Nperience in the mechanical end
OF the printing trade, and have good
WORKING idea Of how advertising really is
What little l know of the advertising
gam" strongly appeals 70 m" as business
that ! would like, and for that reason alone
! believe | would work harder in I. for
success than another occupation not so in
=. SoliGvc, possess originality. inagina-
nrnss Won ana diplomacy; and the ability TO cx-
Of shrewd wording and abbreviated force.
fulncss whom necessary
I'm considering, and | suppose you would
r'coihm'nd, a correspondence course in ad-
yertisins. But first ! would like to know
bra ina anchIs Ghepartmcpt names of the different
principally position for which | should
nnirIsIt, prepare myself that. If successfully
Aso are there any. other branches ot
study necessary or useful in the business?
For example: Salesmanship.
VIII my knowledge of printing be of any
/ great help TO me?
Gratefully. thanking YOU in advance for
Whatcver information aud advice YOU could
tINc me, | remain. an interested and apprOv-
ing reader of your work. W T.
or course, correspondence course
IN advertising is good. but all things
being equal resident course Is in
iitmi'ciE itd prtierahle--and there are spien-
uId courses offered in PHILADELPHIA
don't know exactly what you moan
nN department names Of advertising"
but the principal fields of advertising
are: Mail-order advertising, depart
| mcnt store (and specially storn) advrrs
tising agency work, copy writing de.
signing topography sales letter writing
and national advertising.
MI these branches offer future pros
perts-it all depends into which field
'' " l'' " ED after getting
| knowledge of all fields through YOUR
courses in advertising
III ADDITION to advertising Won need
10 study salesmanship. English. letter
MWiIilhS economies and accounting ami
| business organization
II isn't enough TO know the nccban-
icS OF advertising you see, YOU rust
I know AL the machinery that must II"
uSed TO make it effective
We mailed you names of. some good
4 "a hoe
peNSI WI rNini You kindly advise me through your
ih" beSt way 20 tackle the following proh
NV yori %IR az sxeft present employed by a large
rn,"t NM" OF me accounting dcpa rtment and zee
would ip incroasn tbS iaf improy.msnts whirh
i9mSnt h4t hesitate 70 speak 10 my sup"Tior
TFm,r'T Frnr "t mango yh2a9gCs which could be made for
o" Which hocs be is lttlo ,touchyS y ''"''''''
t4rsG, lines and know what / am taGkIrs
Hnout; but seem to he unable 70 a ,Trnak
""d@atcibn ""tdi@t IN the r'sht way without ye,tins in
You want to casually suggest tbings
rather Than criticize them.
iEG9r example instead Of saying "r
,hhiimk ms is Il better way Of doing Some.
,IinG, :, SAY think your wav y,
,on,. LING ms JOB Is splendid Mr. II
hut ] wonder what Your Vp oninioH% hTo% pest:
so done and w6ndarcG 'uIH r'i, or IT being
ing best" ""''" was DO
If he agrees with Won r,,,,t, o.u.-,.
restrictions) say. Well. Mr. w" '.Etmaln m
iiindinnk this other way is hest shall you you
it," '"'H try
IN "A word mai. Il
change his pIan Hy ri,,'SE easy Tor him 10
~
aucv Mi yo4 'S sue ssg,ll, nG 'grsc In account
which vii bnf, 9I-I'S' 'G" names Of bo"Ea
Which do you" ttnN rb"ht
study Cvrniprcg@" '"l'N 'a ia" hcs' school to
M. ro,sa', ,,,
! nav" been employed FOR fr''Iy SIX Va yo,rc one
'ltE' "''' IN the
You will receive by mail lie, % ~, ~
on English the reading Of yyhinb """KS ,.IS
help you. ""'cN VIII
cannot say which ,or.-
your purpose. Write 'IDeEe tbeir to Is best for
yoIIr uartic,,Ioa io .ne course which best fits