The Topeka state journal., 1919-01-24


in an address today before the Kansas
Editorial association here. He stated /
that this estimate had been made by |
auctioneers and farmers in conjunc
ton with the newspapers, the total
sales aggregrating 100000. Proba bly,
so per cent of the sales, he said, were
of excess livestock rather than "clos- |
ing out sales
Noting the success attained by pub
lie sales. Mr. Breyfogle said, enter
prising stockmen made a business of
holding public sales in disposing of |
their livestock. and of shipping good |
dairy cows from Wisconsin and selling |
of them at public auction in johnson |
county. This latter business, he said, |
also had resulted in an Improvement |
of dairy herds in johnson county |
during the past years of so per cent. !
For every dollar the farmer spent |
in advertising his public sales, he has
received $40 additional profits" said |
the Olathe editor.
weekly in a Daily Town.
Harrison Parkman, editor of the |
Weekly in a Daily Town. said he
had no theory and no rules for run
ming a weekly paper in daily town i
but that the exigencies of the situation
should govern entirely. He predicts
that with the increased interest of the
reader in worldwide news and the
enlarging views of the subscribers, the
country daily will have the real prob |
lem of the future in its efforts to ap-
proach the value the city daily can
give the same people just as quickly
every day. 1t, rather than its weekly
competitor with not so high payroll or
aspirations, will have to consider ways
and means.
THE war, to a certain extent, hurt
weekly newspapers in any field. Ev-
cry one wanted the latest news at once
and any one could sell subscriptions to
almost any kind of a daily and the
man with weekly had to improve
his ability as a salesman, but this dis
advantage for the weekly is over. In
cidentally, it should be remembered
that the war has benefited newspa-
pers. 1t has taught conservation of
material as nothing else could do. 1t
has broadened the views of the edi-
tor and subscriber and the service we
have rendered in many ways has been
a good thing to give. 1t has been put
in our way as editors to render this
small service to the country and most
Kansas editors have given freely of
space, time and money to all war
causes and in charities for all peo
pies"
Give Something Different.-o,fs
1.-THE big problem is, after all, not
so much what to put in weekly as
what must be left out. A weekly in
striving to give the subscribers some
thing different than they will find in
any other papers they may take, to
cover all the local news of the county
seat, to print the important news OF
the county, to branch out into the
principal general news of the day and
interesting clippings of special fea-
lures. All these may in time evolve
the ideal weekly newspaper for, ma
terialistic as a publishers aims may
sound and appear, everyone has as
his ideal the paper his, subscribers
want to read.
THE greatest disadvantage the
! weekly in a daily field has is that it
is necessary to charge a lower sub
scription price than it would in a
weekly field, in order to maintain a
good list. The question of a papers
politics helps some in securing a good
subscription list, altho not SO much
as it once did. 1t furnishes a field,
but it is not good thing for a paper
to depend on this or to drop into the
class of a party organ and the real
newspaper will benefit the party more
than any party organ can.
I'VE have had the flu, the war, the
war. contributions, the high price of
materials and the high price and
scarcity of labor, but these are pass
ing and reconstruction will mean much
to the weekly newspaper. With our
NoludDiS cApCIleHCcr SdlHeu III lcdIH-
ing the lesson of saving our supplies,
our time and our money, should we
not be able to meet any conditions
that will arise in this period? Busi-
ness will be alive. Industries will ex-
pand The farmers. who are the MAIN
stay of the weekly newspaper. now
have more money than ever and a
guaranteed price for this years wheat
| crop will mean greater wealth. This
is our opportunity
Committees Named.
The association committees appoint
ed this morning follow:
Resolutions Chester Leasure,
Hutchinson Gazette; ]. l. Napier,
Newton Kansan, and Lieut.. Thomas
". Flory5 Gridley.
| Auditing. l.. Papes, Mulvane
News; Imri Zumwalt, Bonner Springs
Chieftain, and Jesse Andrews, Os-
borne Citizen.
Memorial-Homer Hoch. Marion
Record; NJ c. Hemenway, Hope Dis
patch, and Clark Richardson, Garnett
Review.
The Officers.
| The officers of the Kansas Editorial
association are:
| Click Fockele, Leroy, president
| VIII Townsiey, Great Bend, vice presi-
dent
| o. w. Little. Alma. secretary
X. L. McCriloch. Anthony. treasurer.
Geo. Iust Sylvia. recorder.
Executive committee: Mrs. G. II. Browne,
Horton; G; {. Thomas, Moran; H. J.
| a, o. Miller, BeiIeviiIe: Lisle McEihenney.
| Quinter: l. J. Wallace, Larned; J. L.
Napier. Newton