New-York tribune., 1919-02-02

last ninety days.
When the government began its war
programme, when the people of the
country began to evince that splendid
spirit which made the various Liberty
Bond issues successful. when the boys
we sent abroad started to display that
remarkable valor which reinvigorated
the rest of the Allies, when the vast
resources of this great land of ours
were thrown into one pot to be used
at will by the government, we could
not understand how the war could pos
sibly 60 on long.
To be sure, curtailment Of produc-
tions caused US to change our business
plans several times. But with each
curtailment we revised our production
programme in order to spread out the
supply of cars allotted US over the
entire period of 1918 production. Every
effort was expended to keep our deal
ers in business throughout the year
for with each day we hoped that some
settlement would be arrived at abroad
some decisive action that would put
definite end to hostilities.
We felt that it was inevitable, for
with America heart and soul in the
thing. adding its superb weight to the
preponderance of the Allies, we could
net understand how Germany could
withstand the onslaught long.
Others reasoned as we did. but for
one cause or another could not instill
the same hexibilty into their produc-
tion programmes.
AS a result of our planning, when
the armlstice came and with it the
general lifting of all restrictions, we
were particularly fortunate in the
position we had acquired. Our selling
organization was intact. Our produc-
ton had not been interrupted. We had
made it point to take instant advan-
tage of every Improvement in automo-
tive construction evolved during the
war. And we were able to increase
our production 100 per cent instantly
and restore the prices of our models
which had been current in normal
times under normal production
schedule when peace came.
Many improvements
We have availed ourselves of every
practical improvement that can be en-
bodied in our car, and every additional
opportunity for increasing its service
and utility to the buyer.
The year 1919 is going to be ban
ner year in the history of our company
Never before did we experience such
sales activity during the months o
November and December as we die
during those TWO months which wound
up the year 1918 for us after the sign
ing Of the arnNstice. And this &C
tivity is to be taken as q criterion O
what is to be expected in 1919, W
|, should have no misgivings
This is the fifth year of our special
ization on single chassis. This i
| the fifth production period which w
| have devoted exclusively to the devel
opment of our eight-cylinder mechan
ism. Such concentration can produce
| only ono result-the constant improve
ment Of the product until it reaches
state as nearly perfect in every par
ticuar as it is possible for human
r hands to produce a mechanical achieve
= ment
} We are allowing the widest latitud
to the ultimate buyer in selecting tn
{ final refinements in the car he buy.
= We intend to continue on the pro
| gramme of building custom made stoc
G cars priced popularity. And with thi
Z definite aim in view and everything i
= our favor. we look forward with grea
= encouragement and enthusiasm to 191
az year Of phenomenal results.