The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-04-03
DEAR FOLKS:

week III the history Oh
Wilson & Co. Everybody
IL the whole organization is en-
thusiastic, up on his toes" and
proud.
This is the week that Wilson &
Co. announce that they are pro-
-ducing Certified Ham and Ba-
con. All over the country the
dealers are PUTTING up wind~7
signs telling the news Incl
dentally, l am coming to believe
that the dealers who handle
Wilson products are imbued with
the same pride and confidence
in the Wilson institution as are
the rs, 900 workers in the va
rious plants and branches.
All these Wilson & Co. men and
women are pleased as pleased
can be this week because they
have known for . long time that
the company would put Certi-
fled Ham and Bacon on the
market at this time. They have
known Of the care and skill and
exactness with which these
products were being perfected
to deserve the Wilson Certified
label. That Certified label is
the ne plus ultra for any Wilson
product. When it is placed on
something it means that that
particular food product is just
as fine as it can be made, as
pure as purity itself and as good
a. anything ever can be good
to eat.
The name and fame OF Wilson 8
CO. Certified products has grown up
in the past two years. It started when
the company brought out ito line OF
canned fruits vegetables and table
specialties. giving them the name
Certified" and placing upon them =
guarantee that the user would fino
them OF the highest possible quality.
In their smoked. meats Majestic
was the label OF their top-notch
quality. Majestic Ham and Bacon
were. and are, mighty well known ana
liked. Mr.. Wilson saw the great pop
ularity won by the Certified fruits
and vegetables. and he said:
I'VE must have Certified Ham
and Bacon Can we make them good
enough to deserve the Certified label?"
1--WE can and we WILL was the
prompt answer.
30 there is a bit OF history. IT
wasn't merely question Of curing
ana smoking ham and bacon OF the
most excellent quality. 1t was q mat
ter OF knowing at every step along
the line that this ham and bacon was
going to be good enough to be nonoreo
with the name OF "Certtfieo.
This means selecting the porkers
They have to be porkers
OF excellent breeds. they have to be
II the pink Of condition. they have to
show TO the practiced eyes OF the ex-
merits who select them that the quality
Il there. I have watched the produc-
,io,, ~ the Certified Ham and Bacon
watched the careful. skillful choosing
az those hams and bacon sides.
have seen how precisely ham Is
chosen. how exactly q bacon sido =
selected. There must be just such |
OF fat and lean, the SKIN
nust be smooth, the ham or bacon
un.t be yisibly perfect. Then It y
trimmed and sent on thr0ugn
~. cnrinC and smoking departments
rothinr Is hurried. for the men VINO
have charge OF this work tell me that
80 curing and smoking do not ere
/ - the sweet. appetizing flavor ana
the the hunger satisfying taste that
INST characterize fine piece OF nam
or bacon. .1
All the way through noticed that
kI,ese meats-as. indeed. are AL otner
wilson produc.s--were handled anu
with RESPECT. Respect I
II q fixed principle in the wilson
slant. ana when you come to THINK o.
III Il il q pretty good idea 20 %
spectful to foods They deserve 70
.r,.ct II they are destined for your
table, and the Wilson folks know TINS
ma show respect toward them.
have told you in my previous iel
,ar~ how the spirit Of good VIII and
,>,-a,+y nreyades the whole Wilson or
I have tried TO Suggest
nat this spirit Of pride ana OF fel-
Iowship is guarantee that the prod
octs ~ Wilson & CO. will be all the !
l,.tt.r Tar il. Every worker in the
wilson plans feels this way about 1t,
ana that il why this week every one
pf them is so hugely glad and proud
that Certified Ham and Bacon are De-
,r~ cnronnced. Each of them feelsl
ana knows-that here is another
proor az what the heart and spirit OF
tho Wilson organization means and
that once again their good faith and
good will and good work VIII receive