Washington standard. [volume] (Olympia, Wash. Territory) 1860-1921, 1919-11-14
Agriculture's Other Half.--Marketing
Especial Information Department Agriculture
Farmers, Too, Have Found
That 1T Pays to Advertise"
Products Raised on Farm-EuIein
Boards re

Mention advertising to the old
display-type announcements more or
less extensively illustrated. But
modern farmers have found scores of
ways by which they can attract buy
ers for their products. The sugges-
tions offered herewith are designed
particularly for the farmer who is in
a position to supply given grade of
goods in sufficient quantities to meet
a stable demand. Butter, eggs, live
and dressed poultry dressed meat,
home-rendered lard, sausage, fruit
and vegetables are among the COM
modities the sales of which can be
bettered by some form of farm adver-
Using
There are many means of direct
appeal to buyers which are made par
|ticularly profitable by the tremendous
increase in auto travel. Today that
farm is remote indeed which is not
passed many times a week by town
or city motorists, the majority of
whom are possible customers for the
farmer. Consequently he must look
we'll to the appearance Of his place.
Perhaps unsightly features of which
he is not conscious exist, but the
passer-by, keen to discern these signs
of laxness, hesitates to purchase at
such farm.
Uses for Bulletin boards.
A bulletin board near the front
gate is big asset ii carefully pre-
pared. In addition to the name of
the farm or the farm owner, it should
state in simple, large type the kinds
iof produce for sale and the prices.
Some farmers have found supplement.
Itary notices, placed at a proper dis
lance on either side of the main bull.
letin board. very valuable in calling
attention to the latter. Suggested
wording for these follows:
FAIR VALLEY FARM
Read Marketing Bulletin Ahead.
There are various ways in which
the farm name can be displayed to
the owners financial advantage. Any
farm will be better remembered by
passing strangers if its name appears
in neat lettering over or beside the
main entrance or across the face of
a barn. The farmer who possesses
an auto truck--and he is legion these
days-is overlooking a splendid ad-
vertising opportunity if he does not
have the name Of his farm and his
special products neatly lettered on
the side Of his vehicle. Then every
trip to town is reminder to hun
dreds, perhaps thousands. of people
that the owner is still ION the map
One dairy farmer who built up a
large retail trade not only carried on
his vehicles the name of his farm
but made all his trucks and wagons
even more distinctive by painting
them a dark yellow.
Letterheads Help.
Printed letterheads are a real as.
set for the farmer who is selling ia
! either wholesale or retail trade. The
following form is suggestive:
FAIR VALLEY FARM
James J. Jameson, Proprietor
pntt
/ BY Parcel Post From the Farm
to You.
/ Olympia, Wash, -19--.
Many farmers who handle consid
cradle quantities of produce find i,
profitable to use distinctive, printed
wrappers. Another simple means OF
advertising is neatly printed gummed
labels for use on the outside of pack
ages sent by parcel post or express
Advertisements in local or metro
politan papers should be short anC
should give description of the
goods with the prices. and the name
and address of the person advertis
ing. In some cities the Sunday edi
ton gives better results than thu
daily edition.
What Advertisers Should Know.
The person who adyertises mus
offer product that is wanted by tn,
persons who read the paper at. tn,
time the product is advertised, in tn,
places where the paper has a circu
lation. In other Xorda. ha nnns