Evening capital news. (Boise, Idaho) 1901-1927, 1919-02-19
u or |, PRESIDENT
T0ADDRESs ADCLUD
DR.. Lindley Accepts Invitation
and viii Discuss ''Psychol-
ogy Of Advertising Plan to
Decorate Windows.
Ry EARL wAYIAND poWMAN,

by BAhL MAINLAND BOW MAN. 4
p. II. Lindley president of the Idaho
state university and one of the greatest
psychologists In America, has accepted
an Invitation to deliver an address be-
fore the members of the Boise Ad
club and such guests as that organiza-
tion may invite. President Lindley's
address will be on the Psychology Of
Advertising" and the date viii be an
nounced later
This is just one of the good stunts
the Boise AID club Is constantly pull
Ing.
Unlike most of its activities. the
public knows about such matters as
President Endley's address. Most of
The things the club does for Boise are
done quietly and without any grand
orchestra accompaniment. The Ad club
IL bunch of experts who know things
and do things in the advertising game
people see the result but the hands
that shape that result are kept in the
shadows,
For instances
There are mighty few fake advertis-
Ing stunts pulled in Boise, business
men and buyers alike are protected,
honesty and cleanness dominate pub
lefty methods because the Boise Ad
club exists and Is always alert, Maybe
I'm telling thing "out of school," and
will be roasted .grilled, boiled or some
thing for doing it. but it's the truth,
Just the same.
Chairman Imheff Of the general COM
mittee on associate memberships re-
ported good progress, A campaign is
now on by the Ad club to secure as
sociate members among the reputable
business men OF Boise The business
men who become associate members
OF the club are going TO get lot Of
good out of that membership-tha adj
dress by President Lindley being a
sample,
\ big idea Of the Ad club Is TO put
life" I'm the several vacant store rooms
in tho business district of Boise. There
are quite few buildings now unoc-
: cupied in the downtown section. and
they don't look good. The psychology
of an unused room in the business part
OF a town Is bad. 1t makes folks feel
lonesome. II gives strangers pessi-
mistio impression. II suggests funeral
or something like that. 1t is hard on
the building--nature Immediately be-
gins to destroy anything that is not
beneficialiy used That's why empty
buildings go to ruin for no apparent
cause. They are dead bodies from
which the soul has fled. No wonder
approximations people fancy old. do
serted houses are haunted.
Boise hasn't many such melancholy
store windows gazing blanllly and with
q dead fish sort of stare on her clean
swept business streets Rut there are
some, and the Ad club objects to there
being any.
The proposition suggested Is to have
these store windows utilized for the
display of chandise-preferably. of
course, Idaho products.
1t is n pippin of an idea. Not only
will 1t make every store window In
Boise reflect living, vital activity. but
1t will give valuable publicity to the
merchandise displayed. The scheme
suggests the keenness of the minds of
the bunch that gathers around the
tables at the Commercial club, and
while they pay tribute with their ap-
tpetites to the genius of the club kitch-
en-, vibrate ideas the same as high
tension dynamos sometimes spit cleo
trio sparks.
And all the vibrations are for the
benefit of Boise.
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