New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1919-11-12
INSURANCE FIELD
ENTERED BY EQUITY
FINANCIAL SAFEGUARDING OF
COOPERATIVE MOVE
ASSURED.
HAS GOOD START IN MONTANA
AND IS ENDORSED BY
OTHER BRANCHES.


Some .three years ago the American
Society of Equity Of Montana inaugu-
rated it's insurance department. The
experience of these past three years
has proven that the business of insu-
rance will be one of the most vital fac
tors in promoting the cooperative IN
terests.
During the past three years this
insurance department has handled APP
proximately $20,000,000 Of insurance
in all lines. Naturally they have Sc
cured a very large volume of prem
iums which has already been great
factor in assisting in financing coopera-
tive enterprises.
Membership of $50 to Start With.
In announcing the entrance of the
Equity Life Insurance Company into
the States of Minnesota, South Da-
kota, and later, other states, the Equity
Life Insurance Com pany states that
already a quarter OF a million dollars
of its capital stock has been sold tosovera
$50 stockholders in the State of Montana.
While the present authorized capital Of
the company provides fer but $500, 900,
the directors OF the Con pany state they
will have authorization provided
which will permit the capitalization Of
the Company to One Million Dollars.
This will make company financially
strong and in keeping with the various
cooperative enterprises which the Equity
organization has brought into being,
such as the Equity Cooperative Ex-
change, the Cooperative Wholesale So
ciety of America, and other kindred
organizations.
The officers of the American Society
of Equity of Montana made a thorough
and exhaustive investigation into the
question of insurance generally before
b taking up this particular plan of Life
Insurance. They. also procured the
services Of the most expert life insurance
men obtainable to assist them in their
investigations. They are, therefore, con-
f'eat that they are offering a plan Of
life Insurance that will prove not only
oremuneratiye to their stockholders and
help to finance cooperative organize
tons, but will furnish Life Insurance
on the most modern and approved plan
at the least possible cost.
Endorsed by State Officials.
What the Equity has always advo-
lated from its very inception is be-
lining to be recognized as facts by
hose who know. This is evidenced
~ the following excerpts taken from
5he Hand Book for South Dakota, in
vesters issued by Mr.. w. L. Hender-
on, Secretary of the State Securities
-..-- Commission, in which he says, Speak
ng of Cooperative Industrial enter
rises and companies the records of
his Office show that all such compa-
lies reporting to this commission for the
ear 1917 show an average gain Of 80
6I CSut I'll Oil ScplSoA AlSCoGCO.S 45 AAC
.zzlso says, Facts and figures count in
usiness matters and that the members
G the commission feel proud Of the
cords recently made by cooperative
ores He says further, 6 Our records
low that the safest stock investment
this state is in the farmer companies.
foney invested in home institutions
'-'- rings good returns in dividends and be
mnes a factor in the upbuilding of the
Immunity.
Members Asked to Join.
The various cooperative Equity or
,nizations have given this Equity
fe Insurance Company their fullest
az ,dorsement and believe that every
,uity member and co-operator should
he a live interest in it's upbuilding.
liz well known that life insurance
nk as an investment is not only one
the most valuable but is unquestion-
IL the most secure. In fact there
' : /. more safe guards thrown around
business of life insurance than any
,er class of business.
rhe Equity Life Insurance Com
" .has recently opened offices in
Paul, Minnesota at 703 Pioneer
ilding under the anagement Of
A. Tyler. Equity members and
operators seeking safe, sound in
trnent that will be used to fight for
operation instead Of against it are
ed to become identified With this
,pany as stock holders. 81. s
Principle Offices In st. Paul.
While the Equity Life Insurance
npany was Incorporated under the