The Mena weekly star., 1919-12-18
COTTON ASSN HAS
 BETTER" SLOGAN
National Campaign Director Adopts Idea of Clio Harper of Arkansas Giving Due Praise-Over All
 of Dixie Land.


 Hon. Harvie Jordan of Atlanta, Ga, National Campaign Director of the American Cotton Association, has sent the following article broadcast turnout the South, in which he com pliments the work of the Arkansas Di- vision:
 Across the top of the letterheads of the Arkansas Division of the Amer jean Cotton Association, is printed in good type, the following;
 "'Our object: Better Farming, Bet ter Cotton, Better Ealing, Better Han ding, Better Marketing, Better Prices
 Clio Harper, the live publicity direc- tor of the Arkansas Division, has put into the above words of his letterheads the whole object and purpose of the American Cotton Association. 1t has all been done in single line without fuss or feathers. These few words on the top line of these letterheads should be printed on a card and nailed over the front and back doors of ev- cry farm homestead turnout the cot ton belt. What we need most to do in the future is to farm better, pro- duce more cotton per acre on few acres better cultivated, and standard ize the types of lint cotton in each county, so as to grow better lint and make the fibre more valuable for spin ming purposes. Cotton is grown to spin into yarn and then woven into cloth If we would study the needs of the spinners, our customers, and then try to raise the grades and staples of lint to meet their requirements, we would receive higher prices for what we sell and make a better profit on the yields per acre.
 "The cotton farmers must, as an ec- onomic necessity, reform or revolu tionize the present primitive and wasteful system of baling cotton Every bale of cotton ginned in the South should be baled on a high den- sity gin compress and made ready for economic storage, transportation, and for the spinners without any fur ther extra expense for recompression. The hundreds of millions of dollars lost by the growers on the cotton crop is due entirely to the old wasteful sys- tenn of baling cotton, which nobody wants continued except those cotton merchants who have their money in vested in the machinery of the big re- compress plants Put up the bale of cotton in a nice and complete pack age at the gin house, and then. thru well organized warehouse system, so market the staple as to make it bring it's maximum value to the growers at a minimum cost for handling and mar keting That is what is meant by economy and efficiency in the best reg ulated business institutions in the United States.
 Let us all work together for the prompt wiping out of the present dis grace in the baling and handling of the great staple crop of the South. If this short, specific headline of the let terheads of the Arkansas Division is adopted as the slogan all over the South. the results obtained in the near future will be of incalcuable benefit to the cotton growing interests of the South. The letterheads and other sta tionery and literature of every state and county division of the Association
 should at once adopt the slogan of ] Clio Harper the live wire of Little Rock, Arkansas. We expect to do it here at headquarters, and intend to
 keep up the fight until absolute sue ! cess is won in every county turnout the length and breadth of Dixie Land. !"