davidaulloa/AmericanStories huggingface dataset:
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
HERE'S GOOD
FORD DOPE

rcr q. benefit q Ford owners a
nxss,o -scharginS machine haa re
xry ben perfected by Roy DuVaii
I rsrana. ard recently OF Seattle
xskA has proven a great success
ha.rs tie ten months that u has
~s b operation.
NJ ordinary Ford magnetic will
u % a. average Of from 10 to "a
M vale the Duvall machine
rrs . To-; as high as 20 volts. the
axa;ra taxing only 10 or 20 min
-
n Invention IL claimed 10 be
n srS successfui enc Of its kind
~ prfset<d. ~ direct eurrcnt Of
> vsl:s "a used which builds up n
xsxAent voltage Of from 20 20 20
1ln : any Ford car. and a guaran.
= gwen TIA; the recharged mag
20 VII asst longer than a new one,
Ne ocai representative for the
,EFan machine Is Clinton Atwood,
no has c-s N operation at co.'s
lssN ave During the short time
~ hs has been in business here
Assot has rschargei rnaKnetos for
wa q seat;ls's largest firms. and
~ Recommendations are OF the
%T nature The high charge
rsn TIE magnetic also results in
Su'rs nrch brighter light for the
= - shirh Is feature of great
'1ss y the winter months.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
Automobile Activities Thru
out the World

Gasoiir, 50 rs cents a gallon In
busnos Aires
The number % meteor ears in the
Mexican republic IL 1880.
Motor cars built In 1885 were Of
fieisily called -aio;ocyeiea. not at
tomobiies.
Calcutta. india. has sbou, 1000
privately owned motor cars and sp-
proximately zoo taxicabs
II 10 estimated that Michigan will
have approximately $4,000 licensed
ears ~ January J.
Approximately 20 Per cent % the
automobiles In View York state ATE
owned By farmers.
The highway commission % Mas
sachusstts has taken In tz.ts0.02ttf
from motorists this year
In New York city The number Of
horses has decreased In the past
three years from i0s.e0o TO $4,000.
German aed Austrian makes Of
cars were barred from tho recent
International Motor Show In Paris.
Placed col 10 end the passenger
motor cars in use IN this country
would eneircie the united ststsa
The fret AmeriaS n-nade electric
automobile that was driven IN Paris
appeared upon the streets In 1895.
II " estimated b. American motor
truck manufacturer that more than
i2s. 900 trucks will Be made during
1890.
During the recent visit Of King
AihsFt. ~ Belgium. he purchased
high-grade American made touring
car
During the month OF August 2ss
passenger cars and 20 motor trucks
we're exported from this country To
japan
Farm carts are seldom found on
market days IN Scotland on account
81 the heavy demand for motor cars
by farmers.
The new law requiring all taxi.
cabs trucks and other coinmercial
vehicles 20 carry mirrors has gone
into effect in MaHsachusstts.
The latest production IN motor
trucks IL a iS-t0n refrigerator trac-
tor and trailer In the service OF
ST Louis packing firm.
Cuba u discarding thu historic
two wheoied mule carts for. INC
American motor trucks In connection
with the big sugar Industries
The total fees collected " thF
highway department Of MichlEan
from motor vehicles 40 far this year
amount to y3.3s5.Sii7s.
France Is In need of hoavy-duty
trucks OF from three to ftss-ton ca
pacity. and will accept quo,atlons o."
prices not In excess OF ts.SpV.
California. Illinois, Indiana IOWA
New York. Minnesota and hissouri
are recorded with having the largest
3 registration OF motor trucks
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

Sometimes brakes are hard 20
operate after n trip over muddy
roads IL Ia because mud gets into
the joints at the brake bands and
other places IN the braklng system.
These parts cannot be properly
cleaned merely BY wiping One must
dismantle them 20 get a clen.n work.
ing surface that will operate freely
when fabricated Cleaning OF thla
sort prevents rust!ng. and certainly
goes a long way toward making for
better handling and car operrdlon.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
{ {ss@
ROAD
B&jlR.E.T iM

General Nois--eincs r.rsu, cola .na =.
all gravel roads mar 20 ssnr-hat ruush.
ovinx 90 impossihlllty q efaEriax sane
while ffnzen
s~atti~-raoosns Paved vsuey rsss-rin.
sNespt for Numerous small hoiss IN
Nafrtnlts pavement naFth Of EsnL
srsttis- Tacoma .siEhiie~ Resd--rhra De-
Nrines Gravel section south 20 ues
aoir~s. faif Paved section O. X
hsntoa- u sat--cIrAvsi read on east side Of
valley. good.
hsnt-subura-Ses passr.nt from K~ut
20 Auburn, on east Side % vafiry. Ia
opsn. Select conersie ruaf extends
from Auburn e. mites Borihpfiy thru
ksui en- route - Henton
keut-D~. MslB-~ --0aes
auhara i.suusei.s - Paving sp-n entire
distance - ~ miiss. Select eonrrsts
toad coriiuuoas pavement from So
agtie. a. miles
rnsneiaw District Road. generally rood
tauntfi f ~ hsas-k.t-FlA Deep Lass-
Good 60 concrete bridge
tnuIucias rankin Btarh Diamond --
ueed
AubHrn- Biaek Diaoosa Good over both
esse. creek and uFrsn river road.
Hsnte"- Maple fs'icy Fair. rsthsr mar
roS road tss care on curves
h~pten- Hsntor Junesier -- Poor: under
crossings VEN muddy ara act
Maple Valley -Bisek Diamond Par
sunssf uixhway-open and Ia good con
dillon 70 Postal telegraph station. ~
miles above North BEND ~ miles out
- North Hsnd rough two feet Of nnow
on summit
Mcclellan rs.s-fn good condition TO
Green water river Light snow.
Hollywood R~sirpord--Pret
NeoJinFili~- Duvsil Rough.
DuNnli-Tait Rough.
Tult-fsii city Good
kirkisnd HeIl~,ue-s,ontin pavement
from Seattle 20 Bellevue. wa north
eide Lake washington. - miles
kirkland Pail City-Fsir over yellow
stone trail
Newport -is-saush--vis Lake ssmmAm-
tsh-=tfood
Newport .R~nton--1o0d except In Rsntou
Bellies ne y ewport Fair
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
BUFFALO MAY SEIZE
ALL UNLOCKED CARS

Mayor George 4. Buck. OF Buffalo.
y. Y. In sponsor OF new anti.thief
traffic ordinance which wiil provide
a penalty for car owners who do not
lock their machines by device when
lcf"irg them In city streets. An.
other section OF the ordinance pro-
Nides that every dealer in second
hand car parts shall report to tho
chief OF police n complete description
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
DIPLOMATIC CORPS
TO IRELAND IS
URGED BY LABOR

SAN FRANCISCO. Dec. 1.-THE
proposed appointment OF a United
States diplomatic corps to the re,
public Of Ireland received the unani
nous Endorsement OF tho San Fran
cisco Labor council last night. and
the secretary OF the council was In.
structed TO Immediately wire the
California Representatives In con.
gress urging them to support the
Mason resolution. now In the for.
eign relations committee Of tho
house OF representatives., calling for
an appropriation OF $4,000 TO
finance such "A corps
we believe that this resolution
In In consonance with the highest
principles Of Americanism, that IL
has the sanction OF precedent and
that II has for Its purpose the car.
rying out of the announcel policies
OF the president OF the United
States when he declared for the free
dom OF small peoples now op.
pressed" was the sentiment ex
pressed by the Labor Council In
resolutions unanimously adopted on
the subject last night
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
MOTOR TRUCKS
AID TO HEALTH

a prominent doctor has de-
elarcd that the increasing mum
Der OF motor trucks and the de-
ercasinr number Of horses on the
streets today. not only makes q
city 50 pr cent cleaner. but II
big aid 10 the public health.
Imagine what the big thoro-
fare. and avenues In the metro
poiltan eitie~ would look like II
all automobiles and motor trucks
were removed and the same mum.
Der Of horse drawn vehicles re-
placed them. Imagine the dirt.
dust and the confusion. loss Of
time. not 10 say the limited en-
paeity Of the horsedrnwn We
hioies. a. compared with the com.
mercAaI ears.
A report ~ the board Of health
Of Manhattan Island. New York.
states that In 1910. iss.s,t horses
were employed ~ compared with
$1,000 In 1919. and that with the
eh9nge 20 electric power on the
street car lines. more than ioo..
900 horses lost their Jobs.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

OF used car purchases together with
numbers and much other data. The
ordinance also provides for a pound
for GERS improperly parked. To this
pound would be taken such cars to
be reclaimed by the owner upon pay
ncnt OF fine.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

A now standard for moderate
priced closed cars Is established by
the Introduction OF the fivepassenger
sedan and passenger coupe an
nounced by the Mitchell Motors Co,
Inc. OF Racine, Wis. These bodies
are built complete In their own body
plant and exhibit degree OF design,
workmanship and finish never be.
fore found. save In the creations OF
the highestpriced. exclusive build
ers.
Both models have tho modern
square lines, gracefully belled aud
with the rear corners relieved by a
bevel. While head room In ample,
clever designing gives n low, rakish
appearance.
The color scheme is Iris blue for
the under bodies with the upper pan
els ana running gear finished In
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

piack. Cream wheels complete n
striking but dignified combination.
The smart side lamps further sug'
gest the work OF the custom build
crs.
Interiors are I'm soft gray velour
with silk curtains and wilton carpet
ing to match. All fittings. such ms
corner and dome lights. switch pan
els etc, are Of oxidlzed silver. heav'
ily chased
foqmlness lis n striking feature.
seats are wide and deep with ample
reg room ana yet the bodies have
greater grace and beauty than many
or those In which room IL sacrificed
10 appearance. For instance. there
~ sixinch clearance between the
steering wheel and the door. which
IL unusually great for these types.
THESE bodies are OF exceptionally
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

sound construction. Only rock maple
and white ash-the finest and most
expensive woods known for body
building--a used. Joints are rein.
forced with light. strong steel
forgings. while the metal panels cx.
tend from sill to roof. eliminating
the woodtometal joints usually
found Mt the belt line. All joints In
the metal are welded
Among the distinctive and ex.
elusive features In the new Mitchell
coupe and sedan IL a bowed. tilted
wind shield imbcdded in rubber and
giving an unusually wide angle of
vision. a wind shield cleaner that
wipes both sides OF the glass and
swings up entirely out OF the way
when not In use In Mitchell In.
vention shown now for the first
time.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

~.aitfs- R~nton--via Rainier valley City
section now under contract between
Rainier Reach and county tine. closed
Rough dctouT. Rainier bsach 70 Tay-
Tors mill New pavement south Of
Ur1 Mawr open 20 Renton
Na-hon Island f~~yy-Ths ferry from
Dies aoinrs TO Portage has been tenn
pofsrtly discontinued the island can
h. reached BY tho new Seattle ashan
Hei-htr-iiarper fern. three round trips
daily from seattle. t.a1 a m %
m and 3 40 9 m - autos
For further Information regarding King
county roads call Main bse0. local
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
"SInNAPASCHUGY"
MEANS GAS WAGON

Even the Indians have adapted
Tho automobile 10 their language.
hong with wigwam for house and
wanpum for money. Now comes
tho name sinrapaschugy. coined
BY the Navajo Indians OF Utah
or automobile Literally trans
fated. 1t means wagon that
goes with a chuck" according 10
an authority on the language OF
The Navajo. Hopi and Apache In.
lians.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13
NOISY STARTER

s'se n the starter n a sure sign
: f'rsls. This condition may he
nsa BY broken or badly worn
~sA- 4 esnt arnature shaft, a loose
ta'sfs barring or teeth badly
asked
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

A strong effort to break up profit
cering in automobiles Is being made
by the British Motor Trade associa-
tion and the Motor Agents union.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

On the Western front In Franco
the british army authorities were
employing IN all SO. 200 automobiles
OF which 10000 were trucks.
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13

Let's go buy Boldts French pas
try. Uptown. 1ilt Sd ave-; down
town. 913 Cd ave
The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-12-13


,a Of
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The sun., 1919-04-17

The old theory of advertising was that the ad-
vertising forced people to demand certain
product of the retailer until he was forced to
demand it of his jobber in such numbers that
the jobber eventually secured it from the man
ufacturer. There were two weak links in this
chain. In the first place, the advertiser was
frequently " broke before the circle was COM
plete and money began flowing back to him to
compensate for his great advertising outlay. In
the second place, by the time the product
reached the retailer the consumer had forgotten
his original request for it, or had been we'll sat
isfed with substitute.
To remedy this condition and make advertising
truly Efficient The Chicago Tribune formu-
lated the above policy. AS a result, Mer-
chandising Service, which has peer in the
world, has been built up at enormous expense.
The Chicago Tribune Merchandising Service
does not sell goods for any manufacturer, but it
does furnish the manufacturer with advice and
knowledge, with definite systematic plans for
covering the Chicago territory. Intensely prac-
teal assistance enables The Chicago Tribune
and its advertisers to live up to the policy noted
above. This makes Chicago Tribune advertis-
ing gilt-edse investme nt-not a speculation.
The sun., 1919-04-17
Buying Habits of Readers

Personal investigation by large staff of trained
men threw much light upon the buying habits
of Tribune readers in Chicago. Questionnaires
have been cent to Tribune readers in other
towns to ascertain their attitude toward Tribune
advertising and allied facts.
A QUESTIONABLE to subscribers in Illinois, Indi-
ana, Iowa, Michigan and Wisconsin, for exam
pie, indicated that $3.50 of the readers of The
Chicago Tribune visit Chicago once year or
oftener. Of those who had visited Chicago,
1870 noted having purchased women's clothing
during their visits, $3.50 mems clothing, 1870
rugs and carpets, $3.50 furniture, 1870 books
1870 Office equipment, 119o trucks and autos
Forty-fve per cent of those who answered this
questionnaire stated that they were accustomed
to read clothing advertisements in The Chicago
Tribune, 400 listed themselves as habitual
readers of Tribune financial advertising, 24%o
of book advertising, $500 of automobile adver-
Using 800 grocery advertising.
The sun., 1919-04-17
Truth for Advertisers

The Chicago Tribune prints annually tabula-
ton known as The Book of Facts, containing
the exact lineage carried by each Chicago news
paper in each classification of advertising. The
Tribune is prepared at any time to furnish ad-
vertisers with the most complete information
of this nature.
All the foregoing indicates to what lengths The
Chicago Tribune has gone to play fair with its
advertisers-to show them with an infnity of
detail exactly what they are getting for their
money, to establish the sale of advertising on
sound and business-lke basis as the sale
of any other commodity. But the most striking
departure of The Chicago Tribune from ad-
vertising custom is that noted in the next col
umn under the heading, merchandising Minus
Bunk"
Through Chicago Tribune Merchandising
Service advertisers are enabled to secure
maximum results from Chicago Tribune cir
culation, which now exceeds 100000 Daily
and 100000 Sunday.
The sun., 1919-04-17
Location of Readers

Location of Readers
The Chicago Tribune has gone far beyond any
other publication in the United States in fur
nishine its advertisers with definite, accurate
information as to its readers-their number
their location-ther purchasing power-ther
buying habits.
For purposes Of city circulation analysis or
for merchandising in Chicago the best subdivi-
sions in the city of Chicago are those formed
by the United States Government for postal
purposes. They are more logical units than
the wards, which are encountered with shifting
politically devised boundaries.
The Chicago Tribune has thrown its circulation
into these 4S postal districts, together with CEN
sus statistics and much other data gathered by
the Merchandising Service Department of The
Tribune.
This enables The Tribune to tell an advertiser
precisely how much circulation he is buying in
any section of this tremendous metropolis, the
total number Of families in that section, their
nationality, their buying habits, the number
and character of retailers which cater to tnem,
etc.
Out-ot Town circulation Of The Tribune has
been similarly analysed SO that the advertiser
may know how many Tribunes are sold within
40 miles of Chicago, within 100 miles, within
200 miles, within 800 miles.
Other tabulations show the number of Trib-
unes sold by cities, by counties and by states.
The tabulation of circulation by counties has
been reduced to graphic form in the map print
ed on this page, which enables one to deter
mine at glance the density of Tribune circu-
lation at any point in the Chicago Territory.
The sun., 1919-04-17

Time after time manufacturers, working under
Chicago Tribune direction, have sold to Chicago
merchants more than enough goods to pay for
their entire advertising campaisn-sold and de-
livered the merchandise before line Of ad-
vertising ran. Time after time Chicago Tribune
advertising campaigns have been instantaneous
successes because the merchandise was in the
stores ready for consumer demand the instant
il was created.
And the finest feature of this whole matter Is
that it is quite much service to Tribune
readers and to retail merchants as it is to
Tribune advertisers. 1t enables the reader to
make practical use of The Chicago Tribune as
buying guide, giving the paper a value far
greater than it could otherwise have. It in
creases the profits of the retailer by promoting
quick turnover of stock and eliminating shelf
"clingers."
Basing every bit of advice and every exercise
of judgment upon a vast accumulation of in
tensive and practical information, The Chi
cago Tribune is prepared to direct, to super
wise, every detail of an advertising and sales
campaign in the Chicago territory.
The sun., 1919-04-17
Merchandising Minus Bunk

The Chicago Tribune publications
the tabled NDISING SERVICE"
The Tribune
7ibuneco snava of
a through the
Nth rnechondi otakeco of the
dUhen that demand is
The sun., 1919-04-17
What Kind of Readers?

The advertiser has right to know not only how
many readers but what character Of readers.
The Tribune has undertaken to answer this
question not only for Chicago but for its entire
territory.
Men have been sent to various towns and cities
with lists of Chicago Tribune subscribers.
They have gone to various sources of informa-
ton to learn the identity Of these Tribune
readers.
The ensuing tabulations have shown conclu-
sively that from Oshkosh, Wis, to Montezuma,
Ind, and Red Oak, Ia, The Chicago Tribune is
The sun., 1919-04-17

THE CHICAGO TER.
hTORY consists Of the
> five states Of Illinois,
Indiana. IoUa, Mich.
gan and Wisconsin, in
which ons-sixth of the.
population Of the no
tion possess one fifth
of the Ueaifh of the .
nation. THE CHICAGO
TRIBUNE reaches one
family in five in this
great. rich market.
The sun., 1919-04-17
Brass Tacks on Circulation
What does the advertiser buy?
White space plus circulation!

Publishers
of circulation sold although the
rath than agate lines
Audit
most
The sun., 1919-04-17

read by the bankers, merchants, manufactur-
ers, wholesalers, executives, and the more pro-
eressive farmers, clerks and mechanics. In
each community the list of Tribune subscrib-
ers has been found a veritable directory of the
people Of wealth, influence and education.
The Chattanooga news. [volume] (Chattanooga, Tenn.) 1891-1939, 1919-09-08
THE COMMON LAW REMEDY.

Following their conference at Nash
Vile, the district attorneys will Join
in the warfare on the high cost OF
living. 1t has been discovered--or
discovered--that there Is authority
under the common law to prevent
monopolies, corners and unreasonable
prices. This information is not en-
itirely new, but there is some doubt
OF It's efficacy to bring much relief In
present circumstances.
Under the common law. buying
large quantities Of products for the
purpose OF increasing the prices is
punishable, but the purpose Of pur-
chase is, of course, a matter OF proof.
The term reasonable prices" is also
quite general in significance and sub
Iject to a variety Of interpretations
by juries. District attorneys. by be-
ing watchful. can. no doubt. prevent
many excuses, but II is hardly prob
able that they can effect any marked
reductions.
The common law has been, In large
measure, superseded by statute law,
because the former is too general In
application to At modern conditions.
II is a wholesome system OF juris-
prudence. but much adaptation has
been found necessary TO give 1t
teeth. Little In the way of perma-
nent relief from high prices may be
ow,a.fa1 until nroducttOn In in
creased or demand is slackened.
The Chattanooga news. [volume] (Chattanooga, Tenn.) 1891-1939, 1919-09-08

The actors strike in New York has
been settled, after long contest, by
recognition of the union, with a
provision for an open shop" This
is not an unwelcome outcome. The
attitude of the managers against
collective bargaining was untenable
and had to be abandoned. Even
pers which fight organized labor
were more or less sympathetic with
some of the demands of the Equity
association. The airing of conditions
in the theatrical world did not i'm
prove the sentiment for the managers,
On the other hand, the yielding by
the union of the demand for a closed
shop is looked on as being in the
interest Of stability in the relations
between the managers and the ac-
tors in the future. This is a young
union. Too much power in its hands
would possibly be abused. The day
Is past when labor can be told that
it shall not organize. 1t sees
capital in combination to the high
est degree. At the same time, in a
time Of social unrest, seeing red"
and the supremacy of hot heads and
agitators. il is not well for untried
organizations to have too much
power. Power is a very dangerous
thing. Very few of us can possess it
without wishing to run rough shod
over others. A nicely balanced state
of affairs is much better. Then there
is time for reflection.