Carroll County democrat. (Huntingdon, Tenn.) 188?-1971, 1919-01-10
CUSTOMERS FOR
FARM PRODUCE
Host Satisfactory Way Is to
Write to Friends and Rela.
tives Seeking Trade.
PROPER BUSINESS METHODS
newspaper Advertising, Circulars and
Bulletin Boards Helpful to Farmer
In Securing Purchasers-sta-
tionery Helps.

For producers who wish to market
by parcel post the most satisfactory
way Of finding customers is to write
60 friends, relatives or acquaintances
IN cities, seeking their trade Pur-
chasers, on the other hand, often can
A0ssate reliable producers by correspond
ence with friends, relatives or ac-
quaintances in the country. More than
70 per cent Of the produce being mar
keted by parcel post in number Of
cities In which investigations have
been made Is sent by persons who OBJ
taEncd their customers through friends,
relatives or acquaintance, according
to specialists Of the bureau of mar
kets, United States department Of ag-
.xiculture.
This method of establishing bust
ness relationship is especially recon-
mended for the general farmer who
has limited amount of produce.
Those who wish to market great deal
of produce by parcel post may find it
necessary to obtain customers by per-
EOnallg soliciting strangers or through
advertising in newspapers and by 9TH
er means.
Information received from persons
who have advertised farm produce for
sale indicates that usually advertising
Is act profitable for the general farm
~. but often gives satisfactory results
to the producer who specializes In some
product that can be shipped through
out the year. Advertisements should
be short and should give a description
of the goods, with the prices, and the
name and address Of the person ad-
vertising. In some cities the Sunday
edition of a newspaper gives better re-
suits than the daily edition. The per-
son who advertises must offer prod
uct thaA9s wanted by the persons who
read tfiW paper at the time the prod
uct is advertised, in the places where
the paper has circulation. In other
words, he must know what to adver-
tIse, when to advertise, and where to
advertise.
Must Use Circulars Carefully.
Form letters, circulars or cards sent
10 selected list Of persons have been
suggested often as means of obtaining
customers for produce by parcel post.
The cost Of obtaining customers by
circularizing is often great, and unless
the names Of persons to whom the cir
eulars are sent are selected very care
fully this method of obtaining Gus
toners cannot be especially recon-
snended.
Customers may be obtained by max
Ing a personal canvass In selected
neighborhood in a city. The neighbor-
hood should be one which is not sup
piled with a great many markets or
green grocery stores In order that the
competition may not be as keen as 1t
would be in neighborhood that has
excellent marketing facilities. A su.
aDurhan district of homes with good in
comes offers a good field in which to
solicit trade. In many such districts
Int uttAfcIy ocINiCc VI tuC 5hOSCAACS 10 4
not as satisfactory as in the city.
If a producers farm is on or near
d much.traveled road an attractive |
1arm bulletin board placed conspicu-
auslv near the road is help to both |
4roducer and consumer In making |
business contact. Many city dwellers ]
zow travel far out into the country by |
automobile, and this fact can be turned |
50 account in securing customers BY |
xEsing a bulletin board. This method
eEnI be especially useful on clean, we'll
Kept farms. The statements on the
board should give the articles for sale,
8Dgethcr with their prices, delivered to
the purchasers door by parcel post,
and the main items should be In letter
mr. large enough to be read quickly.
Stationery Help.
II farmer expects to develop a
business Of selling produce to strang-
.ers ne VIII find it advisable to have !