The Birmingham age-herald., 1919-04-03

DEAR FOLKS:

thuSlaStlc, up on nlS toes anu proud.
 This is the week that Wilson 6 Go. announce that they are pro- ducing Certified Ham and Ba- con. All over the country the dealers are putting up window signs telling the news. Incl dentally, I am coming to be- lieve that the dealers who handle Wilson products are i'm bued with the same pride and confidence in the Wilson insti- tuition as. are the 25,000 work CTS in the various plants and branches.
 All these Wilson & Go. men and women are pleased as pleased can be this week be- cause they have known for a long time that the company would put Certified Ham and Bacon on the market at this time. They have known of the care and skill and exactness with which these products were being perfected to deserve the Wilson Certified label. That Certified" label is the ne plus ultra for any Wilson DOT duct. When it is placed on something it means that that particular food product is just as fine as it can be made, as pure as purity itself and as good as anything ever can be good to eat.
 The name and fame of Wilson & Go. Certified products has grown up in the past two years. It started when the company brought out it's line of canned fruits, vegetables and table specialties, giving them the name "Certified'' and placing upon them a guarantee that the user would find them of the highest possible quality.
 In their smoked meats "Majes- tic" was the label of their top notch quality. Majestic Ham and Bacon were, and are, mighty we'll known and liked. MT. Wilson saw the great pop ularity won by the Certified" fruits and vegetables, and he said:
 "We must have Certified Ham and Bacon. Can we make them good enough to deserve the Certified label?"
 "We can and we will," was the prompt answer.
 So there is a bit of history. It wasn't merely a question of cur ing and smoking ham and ba- con of the most excellent qual- ity. It was a matter of know ing at every step along the line that this ham and bacon was going to be good enough to be honored with the name of "Certified."
 This means selecting the porkers themselves. They have to be porkers of excellent breeds, they have to be Tn the pink of condition, they have to show to the practiced eyes of the experts who select them that the quality is there. I have watched the production of Certified Ham and Bacon-watched the careful, skillful choosing of those hams and bacon sides. have seen how precisely ham is chosen, how exactly bacon side is selected. There must be just such proportion of fat and lean, the skin must be smooth, the ham or bacon must be visibly perfect. Then | it is carefully trimmed and sent on through the curing and smoking de- partments. Nothing is hurried, for the men who have charge of this work tell me that nasty curing and smoking do not create the sweet, ap- petizing flavor and the hunger | IVng taste that must characterlZe a fine piece of ham or bacon.
 All the way through noticed that these meats-as, indeed, are all other Wilson products-were handled and prepared with RESPECT. Respect is fixed principle in the Wilson plant, and when you come to think of it, it is pretty good idea to be respectful to foods. They deserve re- spect, if they are destined for your table, and the Wilson folks know this and show respect toward them. I have told you in my previous letters how the spirit of good will and loyalty pervades the whole Wilson organiza- tion. l have tried to suggest that this spirit of pride and of fellowship is a guarantee that the products of Will son & Go. will be all the better for it. Every worker in the Wilson plants feels this way about it, and that is why this week every one of them is so hugely glad and proud that Certi- fled Ham and Bacon are being an- nounced Each of them feels-and 1 knows-that here is another proof of what the heart and spirit of the Will son organization means, and that once a5-ain their good faith and good will cd rood work will receive prope rae0 ~r'ition and Trnroval-and tn