South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-01-05

US II Is actually worth, seems TO have
incredibly more value IN our eyes
than something else for which we
have reluctantly paid well. Anybody
has heard one woman assure anoth-
er that she has seen that very same
suit, ct another shop down town,
for SIS less, at your shop one paws
largely for the name" Very well;
let each purchase her costume at the
shop Of her choice: then compare
the wearing qualities OF the two ar
ticles in question. 1t is not TO be
pretended that there are no excep-
tons 20 the general rule here laid
down: but in the main, although the
two suits may have appeared TO be
Identical in material and IN make,
unless the purchaser is a remark
ably able judge OF values, the cnanc.
es are that the one for which good
value was paid Will long oUtlast the
other in it's servicea bleness and sat
isfactiOn given. After all, we must
pay for what we have; il is only the
long-accepted rule of fair exchange.
But 10 return TO those so-called
bargains. When one has faced this
habit OF purchasing bargains and
has seen IL for what IL is worth.
there remains the quiet understand
ing of when and how 10 take advan-
tage OF ''marked-d downs" Everyone
knows. Of course, that most shops
have seasons when their desire 10
clean out their stock, in order TO
start afresh, impels them 10 offer at
a considerable reduction articles
which have not readily sold when
the demand was greatest. The writ
er discovered, last winter, consider
ably after the holidays, when warm
garments had lost their appeal and
the spring styles held full sway, a
coat OF excellent quality and style
which she secured at figure much
lower than that originally placed
upon it. Such Is the abnormal state
OF affairs in the United States, with
/ regard 10 wooden stuffs, that had she
waited until this fall 70 buy, in all
proba bility such a garment would
have cost almost half as much again.
This, one may consider. is taking
only a legitimate advantage Of the
marked down sale. The same thing
may be said, Of course Of sales of
| innumera BILE other indispensable ar
ticles OF wearing apparel and house
hold use. There is the month when
the great white sales are to be ex-
pected: at another time furniture is
ordinarily reduced in prices; at still
other times, footwear may be secur-
ed az lower prices than in the
height Of the fashionable season.
Shops need often to clear off their
shelves and counters in preparation
for restocking their supplies; and. il
one knows just when TO act, one
may find genuine bargains.
II women would weigh carefully
their household needs, decide exact
" what TO buy and the correct time
in which TO seek 1T out, giving not
the slightest heed TO others around
them who are influenced by the gem
eral rush for the bargain counters
impelled to buy, buy anything at all
so long as one pays less for II than
one knows in ones heart TO be the
reasonable price-countless mistakes
and disappointment would be avoid
ed. Shopping, like everything else
which one does necessarily and in
the course of ones daily routine,
may be done intelligently with care
full calculation and wisdom of fore
thought; and, in the working out Of
this process. il will be found that
| hot-headed bargain seekers has no
rightful place.