Imperial Valley press., 1919-12-01


occupant of a fine home, surrounded
by every convenience His children are
being educated in the most excellent
schools and reared in a social atmos-
phere unequalled anywhere. He wor-
ships in churches of ARCHITECTURAL beau
ty, and transacts business with men
who are making money, who do bust
ness scale, who are broad minded and
liberal for, be it known, there is no To-
cality in America where money is made
SO readily for the effort expended, as
in the Imperial valley. These facts are
proven conclusively by the splendid rec
ord made by Ell Centro during the war.
Ell Centre citizens gave and gave, not
only of their money, and time and ef-
fort, but of the cities manhood, for she
sent steady stream of the flower of
youth to the battle lines and the list of
those brave boys who made the su-
preme sacrifice cover there" is inter
spersed with the names of Imperial
valley heroes. And those who fought
the battles cover here" not only their
ability to give for every loan, every call
of whatever nature during the entire
war was responded to by an over-subi
scription of astonishing proportions.
Not only were the loans Overscribed,
but the calls for the relief organiza-
tions such as the Red Cross, the Armen-
ian relief, the Y. M. c. A., the fatherless
children of France, and all the other
calls-were not only quickly met but
so generously oversubscribed as to call
forth comment from all the nation.
Ell Centro. was the first to purchase
and equip in it's entirety an ambulance
for the French front. This patriotism
not only proves the quality of the cit
izenship, but the financial ability as
we'll
Banks Prosperous
Another barometer of the prosperity
of FL Centro is reflected in it's banks.
Four strong financial institutions with
aggregate resources of more than $4,-
600 900, look after the financial situa-
ton in an able manner. These are the
First National Bank with resources of
over 81 500, 600; the Ell Centre National
Bank with resources of over $500. 900;
Security Commercial and the Southern
Trust and Commerce Bank. capitalized
at $1,000,0 900.
FL Centre boasts one of the finest
hotels in America in a city of it's size.
The Barbara Worth Hotel would be a
| credit to a city of hundred thousand
people and was built with a view to the
future, and the rapid growth of the
city and the Valley We're taken into ac-
| count. The hotel is conducted on cos
! mopolitan lines, and no known conven-
| ience has been overlooked. From the
magnificent tiled lobby, with its beauti-
| full walls done in oils by a famous ar
| tist, depicting the pioneer days of the
| Valley, on through the entire estab-
| lishment, this excellent hostelry radi-
ates hospitality, beauty and comfort
even luxury, not to be expected outside
the large cities. The Barbara Worth
was constructed and equipped at an eX-
Dense of over 100000 and is the social
and tourist headquarters for the entire
Valley.
| The business houses and stores of
FL Centre reflect the prosperity of the
city and the Valley. The city boasts
modern establishments which would
shame Institutions in similar lines in
many cities. The merchandise carried
and sold, ranges over the entire lists
from necessities to the expensive lux
| urieS.
In the industrial section are to be
seen the plants of many large concerns,
with their buildings and warehouses.
The great, modern mills and gins of
the Globe Grain and Milling Company
handle millions of dollars worth of
cotton and its by-products Here the
cotton is ginned and a fine grade of
cottonseed oil is produced. The payroll
of this concern is a big item to the
merchants of the Valley.
| The Imperial Valley Ice & Develop
ment Company has an immense plant
for the manufacture of ice, from which
they supply the different towns of the
Valley.
Ell Centre is the distributing point
for the Holton Power Company, which
supplies electrical energy for light and
power for the whole of the county.
The great chain store system, built
up during the past few years by George
Varney, and so ably managed by Nj. o.
King under the name of Varney Broth
ers Co., distributes ali its merchandise
! from lei Centre
The Imperial Valley Hardware Com
pany, with stores all over the Valley
| has it's main supply depot in Ell Centre,
and all goods are distributed under the
able management of George Anderson,
head of the company.
Edgar Brothers, farm implement
dealers, with stores in all the towns of
the Valley, have their headquarters in
Ell Centre and distribute all merchan-
disc from this point. I'D
Wholesale Center
The II. p. Fites, farm implement
dealers, with stores in CaleXico and
! Brawey, carry their main stock in Ell
Centro and distribute from this city.
Manager Thomas c. Mason, of this
concern, has his office here.
| The Delta Mercantile Company,
which is the only wholesale grocery