Five Mile Beach weekly journal., 1919-07-11
Avery Bad
Moral
Copyright, 1918, by the Mcclure Newspa
per Syndicate.)

By JANE OSBORN

Copyright, 1913, by the Mcclure Newspa
per syndicate)
"Say, there's a new efficiency man
and he's some locker" commented the
tall brunette in the "beauty parlOr" of
Reeds dry goods store to the rather
.shortish, rather blondish young woman
who was laying out her manicuring
outfit at the table next to the tall
~brunette's.
Charlotte Day, the rather blonde,
rather short, young woman, made no
comment.
"Honest, he's stunning" went or her
companion. 81 saw him when l went
up to the stock room for nail files just
now. He's the real thing, I'll tell you
none of your na~mby-pamby, p~ale-faced
floor walkers, either. He never worked
in a store before. He was a college
professor or something and went in
for this efficiency stuff. He's going
to give some talks on selling and
success at noon hour. You don't want
to miss 'em. The one today is called:
Know your customer You don't
want to miss it-he's certainly a
dandy-looking young man."
Charlotte snorted slightly as a short
cut to express her lack Of interest in
the new efficiency man in general and
his good looks in particular.
"Say, I'm through with this eff
cheney dope" she said. ever since I
came to this place two years ago I've
been listening to that kind of thing.
The man they had before gave that
same idea of Know Your Customer
I was just young enough and foolish
enough to take it all in, and / read
uplift talks in the paper at night on
Forging Your Way to the Front They
all give the same advice. They say
if you tend to your little job the best
way you know how, why some day
you'll be head of your department, or
maybe make a hit with somebody and
get married to someone who'll appre-
ciate how hard you've worked and
everything. Talk about knowing your
customers-don't I know every a on
that fat Mrs. Peabody's old face? And
don't I know just how many double
WILLS THAI mi within 49,
And talk about being diplomatic-'oh
yes, indeed, Mrs. Armstrong, the facial
massage does make one ~dreadfully
pale. Not that you would usually need
any rouge, but after the massage Fd
better put on q little. OH I'm sure
you don't usually need it,
"And her this to Mrs. Peabody
aT-zA 1gA4Io 1f +hfc tonic hrg pna
body. No, indeed, it isn't dye. Bu'
This new electric treatment makes th'
naTT TO0K q nrr1T CT1N&TU ~ rcn<.
need a little of this tonic to bring on
the natural color of the hair And OF
course she knows and / know that it!
straight walnut dye. And that's wha
I've been doing for two years, kidding
them and studying them and saying
what they want me to. Where has /
got me? Yes. they smile at me ant
ask for me when they make appoint
ments-but catch them doing any
thing more. Why, to hear these eff
cheney men talk you'd think that the!
were going to ask you home in theil
limousines and were going to introduce
you to their families and get rich hus
bands for you, or that you were goinl
to be buyer for the department OIL
something. No, indeed" concluded
Charlotte, rising and smoothing hel
diminutive apron. I'm through. Tn
going to act just the way l feel like
acting. I have a feeling that it will
get me further than the other way
So Charlotte abandoned her eff
cheney methods and proceeded to try
different tactics. When Mrs. Arm
strong came she bluntly announced the
presence of an additional chin, and she
referred to Mrs. Peabody's hair restor-
alive as dye in a way that made that
lady blink with surprise. She told one
woman frankly that she was running
her hair having it waved so often. and
another that she would look far better
If she didn't get the expensive trans
formation" that she was thinking OF
buying.
Then a well-dressed young man
came to have his finger nails mani
cured, and Charlotte performed her
task with none of the customary play
of small talk that was calculated to
make the customers return.
"How do they look?" asked the man
after Charlotte had put on the final
high polish.
IF you really want to know COM
mented Charlotte. thinking only of her
resolve to be perfectly frank, 81 think
they look like fury on a man. The
way they were when you came in is the
way a man ought to have his nails
kept. Now they are shaped and point
ed and polished till they look like a
woman's. Somehow you're not the sort
or man that looks as if he would go In
for that sort of thing"
Charlotte noticed the young mans
eyes studying her face.
0CtiI ~ ho sold oif ia rather had