The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1919-04-04
(Adyet,i'ement) y,
DEAR r FOLKSN
THIS Is 4 most important.


Wilson K Co. Everybody n
the whole organization ID en-
thusiastic, "up on his toes" and
proud.
This ia the week that Wilson
& Co. announce that they are
producing Certified Ham and
Bacon. All over the country
the dealers are putting up
window signs telling the news.
Incidentally, / am coming 10
believe that the dealers who
handle Wilson products are
imbued with the same pride
and confidence IN the Wilson
institution as are the $4,000
workers in the various plants
and branches. y
All these Wilson & Co. men
and women are pleased a.
pleased can be this week be-
cause they have known for a
long time that the company
would put Certified Ham and
Bacon on the market at this !,
time. They have known Of ,
the care and skill and exact-,l
|ness with which these prod
ucts were being perfected to
deserve the Wilson Certified
label. That Certified" label =
is the ne plus ultra for any
Wilson product. When it Isl
placed on something it means
that that particular food
product is just as fine as it,s
can be made, as pure as purity,
itself and as good as anything.
ever can be good to eat. a
The name and fame Of Will !
son & Co. Certified products
has grown up in the past two J
years. IL started when the
company brought out its line
of canned fruits, vegetables
and table specialties, giving
them the name Certified"
and placing upon them guar
antee that the user would find
them of the highest possible
quality.
| In their smoked meats "Ma.
i jestic' was the label of their
!! top-notch quality. Majestic
Ham and Bacon were, and
are, mighty well known and
liked. Mr.. Wilson saw the
great popularity won by the
Certified" fruits and vegeta-
bles, and he said: 30
eve must have Certified Ham
and Bacon. Can we make :
them good enough to deserve
the Certified LABEL"
1--WE can and we will" was
hhe prompt answer.
SO there is Bit Of history. II wasn't
merely a question ot curing and
smoking ham and bacon OF the most
excellent quality. II was a matter OF !.
knowing a, every step along the line %
that this ham and bacon was going
to be good enough to be honored
with the name OF Certified
This means selecting the porkers
themselves They have to be pork =
ers of excellent breeds, they have to''
be in the pink OF condition, they have
to show to the practiced eyes OF the
experts who select them that the l
quality is there. have watched the
production of Certified Ham and
Bacon--watched the careful skillfu'
choosing of those hams and bacon
sides. have seen how precisely .
ham is chosen. how exactly a bacon
side is selected. There must be just
such a proportion Of tat and lean. the
skin must be smooth, the ham or
bacon must he vsibly perfect Then
il is carefully trimmed and sent on
through the curing and smoking de-
par,ments. Nothing is hurried, for
the men who have charge Of this work
| tell me that hasty curing and smok-
ing do not create the sweet, appetix-
ing flavor and the hunger satisfying
taste that must characterize q fine
I piece OF ham or bacon.
All the way through | noticed that
II tbasa ,ptsSI ,vs ali ,Shsr
Wilson products--were handled and
prepared with RESPECT, Respect"
is fixed principle in the Wilson.
plant, and when you come TO think OF
It, 1t is a pretty good idea TO be re-
speo,tul TO foods. They deserve re-
spect, il they are destined for your
table. and the Wilson folks know .
/ this and show respect toward them. y
| have told you in my previous let q
tcrs how the spirit Of good will and !.
loyalty pervadeS the whole Wilson !
organization. ] have tried to suG-'
ge't that this spirit OF pride and Of
| fellowship is guarantee that the
/ products Of Wilson & Co. will be al
the better for H. Every worker In
/ the Wilson plants feels this way
about il, and tina, is why thi. week
every one of them is so hugely glad
and proud that Certified Ham and
Bacon arc being announced. Each Of
them ieels-and knows--that here is'
another proof Of what the heart and
spirit Of the Wilson organization
! means and that once again their good
| faith and good will and good work