davidaulloa/AmericanStories huggingface dataset:
Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-08-04

90, in answer to the question,
D"How, when and where to
advertise in newspapers ma
tionally?" we recommend:
First, that a campaign be placed in
the first hundred cities in the United
States, where a total circulation Of APP
proxirnately 10000 is to be had in
the morning newspapers, $500, 900 in
the afternoon newspapers, and 7,4o0,-
900 in Sunday newspapers.
Then, select a local territory where
your goods are on sale and where you
are sure you will get the maximum
results per dollar spent-that is to
say, where your statesmen have already
sold the dealers and your goods are on
sale-and work that in~tensively, with
special advertising in the newspapers
of that locality, the dailies and the
weeklies.
During a recent investigations we
found that local dealers in the smaller
towns have the following preference
for advertising media: They believe
first, in advertising in their local news
papers; second, they believe in large
city newspapers to back up a cam
paign in the local towns; third, ma
tional magazine advertising.
There is no power that will do more
to take your goods off the shelves than
advertising in the local newspaper in
their town-especially if such local
advertising is backed up by National
Newspaper Advertising.
There is no better way to get your
goods on the dealers shelves than
through such advertising: and you
will find the publishers of those pa
pers WELD a decided influence and that
LII oSdiSIS III IllOSC uOWHS uSlSu TO
the local publisher and do everything
IN their power to place on sale goods
advertised in the local newspapers
To get from national newspaper ad-
vertising its best results the advertis-
er should conduct a campaign of this
sort for at least a full year, and, pre-
ferably, for three years.
1t would practically eliminate all
chance of unsatisfactory results from
a newspaper campaign if the am
paign were carried through for twelve
months. Insertions at least twice a
week, with a judicious combination of
large and small sized copy, should be
used.
Other factors being what they
should be, such a campaign guarantees
success.
Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-08-04

$3.50 %8fH '-t#-' HIyn' H#" .r#E ..n|ft #s
THE circulation Of this list
list Of afternoon. papers is
.%6,315,557, daily; and when
you stop to consider that BY US
ing a $4,000 line schedule in
these cities you could use ten full
page advertisements, forty quar-
ter-page: advertisements, and
still have left 10000 lines which
would permit of a double-col-
umn, so lines, advertisement
twice a week throughout the en-
tire year, you can readily see the
extraordinary possibilities Of
such a campaign.
Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-08-04
~ WILLIAM r.. RANKIN
President VIM. 3. Rankin %, New York, washinston, chicago
It's Comprehensipeness

It's Comprehensipeness
How we'll does the circulation
of these 100 selected newspapers
blanket the United States?
The 100 newspapers selected
stretch from the Atlantic to the
Pacific, and from the Canadian
line to the Gulf of Mexico. Each
zone of circulation virtually
touches another.
Here is the one kind Of nation
al newspaper advertising that
can be done most effectively and
economically. This is the cam
paign shat begins in one center cent:
and expands, as events warrant
it, until it interlocks with cam
paigns. radiating from other cen
ters.
For example: A campaign started in
the newspapers Of Boston, New Ha-
ven, Hartford and Providence expands
through the. circulations Of these news
papers until it meets that of the New
York city newspapers on its national
way westward. The circulation limits
of New York newspapers >dovetail in
with those Of the newspapers of New
ark, Philadelphia and Washington;
with those Of Buffalo, Cleveland and
P%ittsburg; and these>in turn interloctk
with the of influence created by
the newspapers Of Cincinnati, Louis
vile, Nashville, Atlanta, Birmingham
and New Orleans.
The national newspaper campaign
that is started from. Los Angeles, San
Francisco, Portland and Seattle radi-
ates eastward through: the circulation
zones of these, cities to meet and dove
tail in with the circulation zones of
Spokane, Helena, Denver, Dallas, Ok
lahoma City, Houston and Fort Worth
and on eastward through Minneapolis,
St. Paul and Kansas City, to pass
through St. Louis and the Mis-
sissippi from Canada to the Gulf.
From ST.. Louis the widening radia-,
ton Of force meets and interloeks
with. that spreading from Omaha and
Des. Moines, andzfuses with the great
zone dominated from Chicago.
Then, passing eastward through
Indianapolis, Detroit and Columbus,
it, completes the fusion of 200 after
noon and morning newspapers into
one national medium single mighty
medium with. a total national circula-
ton of o than $4,000, 900 copies;
the greatest single unit Of power in
in the realm Of advertising
By this analgamation, ! new giant
is suddenly born, ~ful-grown. It's name
shall be 1.-THE National Newspaper
Unit" It stands ready to serve nation
Il advertisers as they have never be-
fore been served.
Thirty per cent Of the entire popula-
ton Of the United States is in these
100 cities, or, rather centers Of Unfit
ence-3o,0 100000 people, with a news
paper entering every. homeland forty
per cent Of the combined circulation
Of these 100 selected newspapers is
among the farmers on rural mail de
livery routes and in the suburbs Of the
cities in which these newspapers are
published. +
~. Morning Newspapers :'sa
4. Ne ~ 49, 49,. 49, E - raHf- ~ ~ - fa1. q
Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-08-04
Newspaper Advertising
HOU, When and Where to Use 1t

4 QUARTER page adver-
l.Atisement in a newspaper al
ways attracts attention. A
full page. advertisement in a
newspaper compels attention. 1t
can't be buried"
All advertisers are striving to-
day to dominate in particular
mediums, but there is no way
that you can dominate nationally
in national advertising so well as
to, dominate in national newspa-
pers as we'll as in local newspa-
pers.
The recent work done by advertis-
ing men, first for the Red Cross, then
for Smileage, and for the Liberty
Loan, and for the "18 to As" Draft, has
taught business men that the new big
thing in advertising-that is, the
dominant plan" to reach masses of
peoples a full page advertisement
in the daily newspapers.
Big business men have observed,
through newspaper advertising, the
cost of selling a 81 membership in the
Red Cross reduced from the average
of sixteen cents, without advertising,
to less than seven cents per dollar
member by advertising, That was done
with full-page newspaper advertising
used in a dominant way that is, sever
full pages in each of the seven daily
papers in the city Of Chicago.
The original plan was to secure
10000 members for the Red Cross of
Chicago. but. because of this dominant
newspaper advertising, paid for by pa
triotic Chicago business men, at the
end of six weeks we had secured 49,
600 members-an object lesson in the
economic value of newspaper space
when properly used!
It is estimated that more than $780,
ooo,o 600 viii. be spent in national news
paper advertising during the year 1919.
A very much larger sum than that
will be spent in newspapers by local
merchants. When all national adver-
tisers wake up to the value of national
advertising campaigns in newspapers,
the $3.50, 0oo, 900 will jump to $780,
100000 almost over night.
This new method, National
Newspaper Advertising. that
made the United States war-ac-
Invites promotion so successful,
is now being put into use for
commercial purposes. In the city
of Chicago there is running now
a Build Now campaign
campaign Of full page advertis-
ing in every daily newspaper in
!, the city of Chicago, backed up by
consistent smaller advertising
copy. In less than thirty days
after the campaign commenced
an item appeared in the newspa-
pers showing that during the
month Of April there had been
more building permits issued
than in any other month during
the past five years. Copy" for
this campaign is now being sent
out nationally, and Chambers of
Commerce and Building Associa-
tons arc being asked to father
and pay for the campaign in their
individual cities.
In order that advertisers may
know the value of small town
newspaper advertising, we have
worked out a plan whereby we
have divided up the country into
thirteen distributing districts or
zones. We have figured the cost
Of 5000 lines in every newspaper
Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-08-04

CoMPETIT1oN to secure
~ national markets has be-
come so keen that individ-
~ual business firms are eagerly /
searching for new methods by
which to dominate the attention
of the public-and to dominate it
first; searching for methods that
will give more intensive sales re-
suits than can be obtained by any
usual form Of advertising.
This method has been found
it is National Newspaper Adver-
Using.
As is invariably the case, the
new method was found not. only
to be an acceptable substitute for
the old, but to have certain,
superiorities over the old method
Of magazines plus newspapers.
The ability of National news
paper advertising to create large
volume national sales has al
ready been demonstrated. Many
million dollars have already been
spent for the United States Gov
eminent in this way, helpingyto
bring to the Government billions
Of dollars in return. Millions
more have been spent in thiszsortyy
Of advertising by commercial
: firms; and the results they have
obtained have been highly e
munerative. The thing has been
as 49, .EEtLG ~ .aTHShI,'e .H"t; -. Il: -, ~#s-
tried out thoroughly. It works
every time! '
/.
One might think at first that
to advertise in every newspaper
in every city in the United States
would cost so much that no adj
vertiser could afford to- pay the
price.
: But the expenditure Of so
much money is not necessary.
When a concern goes into ii
tional advertising it does not adj
vertise in every magazine of ma
tional circulation. The advertiser
selects a few magazines only;
/ and these he finds sufficient for
his needs.
BY using the, same Judgment.
and discrimination displayed to-
ward the magazine field, in Sc
Letting the newspapers. to be
used, the advertising counselor
can prove to the advertiser that
newspapers 50 selected are GER
tainiy fully as economical As any,
and absolutely the most highly
intensive method Of reaching the
consumer asr nationally.
Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-08-04

Suppose we take one newspaa
per il eaclh1lssoff the 4, first one hun
Sdred cities III the United States,
81 course, unless. important.rea-
sons interfered, one would nat.
urally select the newspaper
which has the largest circulation
III each Of these cities according
to the Audit Bureau of Cireula-
tions,report-the largest wheth-
81 morning, evening IS Sunday.
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10

Atthis, the very heart of Wall Street itself,
one would naturally expect only high priced
cigarettes to be popular. But Fatima has
proved an exception.
Fatima's popularity at the Stock Exchange
is, in fact so great that only one cigarette
"a high-priced one of course - equals or
''''>'' O .9ss.n<A9~~cesaoeoc q,
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10

a republican, suggested that instead
81 critlcising the Wilson plan. sug-
RestiOns should he put In the form
of amendments and sent 10 Paris.
Another speaker said that he Ia
yored the league OF nations and the
prevention or future wars and That
he had Just as soon that the league
De perfected under democratic
president aH to wait for the election
OF n republican president
Dr. G.. s. Taylor OF bloomington.
Ind, who was executive secretary for
tho Y. NJ. e. A. with tho TIN army
CORPS IN France preceded Judge
Campbell In an interesting talk ON
his experiences at the front Doctor
Taylor is In Tulsa In ConacCtlon with
the Methodist centenary work.
Sunday. March 10. T. r. Cuen. an
oil field engineer with experience
In Mexican and 'nited states IIcidS.
viii tell Of Ovorseaa experiences as n
Y NJ G. \ secretary and BOiGiGr
IN the ranka Mr. Coon. consider
ably above military age, has the uH-
usual experience OF fighting ns n
private IA the Canadian army for a
year and half and later worked
In the front line with the 42nd
United states division hs "A Y NJ, g
A. secretary. Coen IL member OF
tho first Canadian contingent. which
gained the fame on many hnttle
fields He gives as his candid Opln-
ION that the 42nd division were a-
good as any soldiers in the big scrap
His story viii be full OF thrills and
he will give his hearers an uppor.
tuniiy 10 ask questions.
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10
NEW FEATURES
FOR WAR SHOW

CUNTINl FROM FACE orr
whi,h has been furnishing Tho music
TOR tho exposition. Tho band h con
sldercd one of tho best I'm the r"gu-
lar army. having an old regular army
man Hnudmhatcr McNsw. FOR mo
leader Lieutenant McNew hAS bcen
In tho service for 20 years and hh
been the leader Of. every regular
,army band that was IN eEEt"noo be-
ifora the war The bnrl is compoH"d
,ur IRrF" number or men who nro
very prominent in musLchi circles.
Including Grummera stephenson and
MUrllcr. formerly Win tho Mohlio
AMI SrdnI,n thcat'ra clarinet pinyer,
rufrIc. formerly with Bprnum 4
fladIey circus 1ul Al g. Fields shows,
lefty and Fletcher. formerly with tho
Boaton symphony orchestra, hnd
Rush, formerly with the Ilackenbhch
and wallace shows
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10
FORUMS DEBATE
WARM ON LEAGUE

CONTINUED FROM PAGE ONE }
In the manner tnl' constitutional
amendments az" rl'lfied.
"Certninly congress aud tho preHi-
dent could not hlnd the United
states iu treaty that alters In any
manner th" constitution which only
the people have 10" right to amend, y
replied Judge Campbell.
Someone asked what would bo The
result n the Fauat" should reject
the league Of nations plan. JHdte
CnmphcI replied that We would De
lust where we are now, Before q
treaty can bc accepted II must b"
approved by the senate and iho pres
ident
Judge Rogers said that what
seemed 10 him 60 hu moro import
ant question WAS "Whcre viii We be
II the senate docs ruiify the Paris
constitution" lie said III we fign
these terms we will give up "A pact
OF our EghtH HH - nation 80 The
other 10 pOwr,s In 1874 similar
n..'anCc was formed to put . Htnr -
future wars Since then tho, ! ave
been so wars Tho Uniind states dtl
not enter this alliance ana Il EIs
had only four wars"
Another sp'rNor suggested 'h1r
the constitution u the lcagu. migrt
ho developed "a ouc Consiltu ION rad
Lten developed from time - tlmN
nni that tho court ~ ar1hrat IN.
mentioned I'm Article ~, miVl' grow
into an intrrnst tlOutl supreng" court.
tuch ns Judge 'lmpbcll sh!l waa
needed 10 decide QuesliOrs between
natiOnn aa our own supreme Court
decides issues hetHssL states
one speaker, who said that no was
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10
PROBE OF ARMY
JUSTICE ORDERED

CONTINUED FROM FACE OR
ent statutes and was sustained pS
Secretary Baker
Congress then WIS asked 10 Great"
that power but failed 20 act Gen
crnI Ansell insisted tha! Huch power
existed under the pr"H-nt statute ana
thnt itashould be exercised hE we
Judge ndyocte general and not th'
president. 49,, ga,
sentepcrs OF riNWnrilII dnlthf
thn war have brcu'ntrocl"u'y re-
yere. General CruWdcr wrote mat
thI, was not crtuCism nt bis ad-
miniatratiou OF that system.
"Itlsu critcIsm.' he said "of mo
officers who imposed, Tor Instance
sentences Of death tot Hcntineis con j.
ylcted OF sleeping on post. Tor Hul-
dlers viIfuIly and ocputumnriuuny
refusing to obey tho direct orders Of
their commanding ufficr's, and Tor
dcsertiou In timo uf war hnd II ~
"A criticism OF the congress when
authorized a death penalty, In pam
statutory terms tp b" aNS"Hr"d on
convictions for these offenE"s. ! do
not mean to say mat n tilN'lNh
I'm the connection IS du" | am lin
mune ! am not | nRTr" WIN IN"
statute, and shall defend A. bul ]
am not respOnsihlc for IT,
''ConAidering the charges from the
standpoint OF tho officers who az
sessad hcoscntouccH. Jet uT see who
they are They ar" men taken IN a
general dragnct through tho nation.
They come from every walk Of IRE,
There are 100000 OF them. They
comprise q faithful cross section OF
our whole people. and our national
life.
What IL this charge Of scv"rliy
by thom? We have seen that It can
not be an indictment ~ the AVS
icm, IT. Is simply IA difference be
tween the opinions OF wuil meaning
and humane critics far removed
from the scene OF the offens"s pun
lshed and with only partisan. In
adequate and highly colorcd state
ment OF that case TO guido them, and
the opinions OF men who consld-
cred the facts under the solemn OBJ
legation OF an oath TO be honest,
impartial and fair. who lived Ia tho
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10

be treated as such. Think Of giving
pill for the cure OF a mental dis
ease
Disease and unhspplneB are
caused by a lack OF balance between
the intellectual and affectlonate
parts OF our nature. or the self and
The Divine In VI"
At II O'Clock this morning the
business men OF the city will take
an hour Off and engage with Daddy
In class work at the Y NJ c. A.
gymnasium. Al this time a class
will be formed, Those who want to
join may be present at that time or
send their name to w. &. Steger.
chairman OF the allied civic com
mittee, or to the office OF The Tulsa
World
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10
HOOVER TO QUIT
POSTS IN JULY

OuNTISuED FHOM FACE ONE
now in European countries There
n,n very great technical difficulties
In the way 0f such procedure In the
United states. Furthermore, u would,
| believe, De proved upon invest iEh-
ton that TO lower tho price Of flour
hy 90 per cent would only roducc tho
price az pound loaf from . or
10 cents. hH at present, Ia I or y
cents. because too large proper
tion ~ the iurroRScd cost nf IA loaf
since the war lH duo to higher wages,
manufacturing coat and tho cost OF
other supplies
"Thcso problems will. moreover
need to be solved by someone clne,
hcCHusr neither myself nor most al
the men IN the food administration
will bo able to continue In the harV'
ice OF the government after next
July. We, also. mtirt earn a living.
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10
DADDY TO SPEAK
AT HIGH SCHOOL
CONTINUED FROM PACE ONE

CONTINUED FROM PAGE ONE.
people 10 maintain their youthtul-
ness
"lInrdening OF the arteries and
hiEh blood pressure are the causes
OF most deaths after 30" Otere the
speaker demonstrates the manner In
which any one may test them
AolycHD
Daddy Flynn lccturcd last night
at the First Methodist church, Those
In the big audience who know some
thlng Of his Nirillty could see that
he was trying TO adapt his dsrourso
To tho tastrs OF the serious and dig-
nified assembly before him and some
thern were who probably would have
wHgcrcd that Il would not be ] ; min
utes before the great health humor-
tEt got down TO practical facts. sure
enough, IN less than five minutes,
"Dnddy" had his hearers smiling and
bending forward with interest There
was no long faot STUFF about Dad
dy's" sermon Here are somo of
the bombs he threw into the audi
euCc.
Tho church has always stood for
good health. but the large number
OF slck oncs In the church IL proof
that they have not been working az
u very hard
"Brcakng OF the physical laws is
lust 49, sinful as breaking the apirlt
ual laws.
Love is life Hate, jcalouHy an
ger and fear are death.
Disease ~ the result NJ Ignorance
and broken law,
ON ancient iimcs the soul was SUP
posed 10 be located In the liver II
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10

isn't more religion than some peo-
pie need. but a physic.
~ bad .lvered Christian won't
swear. Hut he will siam "A door and
make II swear.
III some or tho would be Chris
tlans have met would take some
Of my exercises IL would squeeze
more hen out OF them than would
an oId-fashiOncd revival
Think ~ man asking Gods bless
Ing on HIS food and then AltinR down
and eating Ike dog, consuming
pickles and other things that an us-
trlch could not digoat
Let US love TO I've ana live TO
love.
"Scventy-five per cent Of our dis
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10

environment of the offense ana
were stepped In tho reasons making
Il grave and who assessed the sen
tcnco on the performance or the
highest civic duty of mcn--the de-
frnae uf home and country.
The Morning Tulsa daily world. [volume] (Tulsa, Okla.) 1919-1927, 1919-03-10
I'uy Nour watrr RlIl

Your water bin Is now due, and
must be paid on or before the 10th
Nr service viii be discontinued. on
penalty added. This is your last
notice.
CITY WATER DEPARTMEN
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1919-01-16
IF HAIR IS TURNING
GRAY, USE SAGE TEA
Here's Grandmother's Recipe ia
Darker and Beauty
Faded Hair.

That beautiful, even shade Of dark,
glossy hair can only be had by brew
ing a mixture of Sage Tea and Sui
phur. Your hair is your charm. Il
makes or mars the face. When it
fades. turns gray or streake6, just an
application or two OF Sage and Sui
phur enhances its appearance . hum
dredfold.
Don't bother to prepare the mix
ture; you can get this famous old
recipe improved by the addition Of
other ingredients at q small cost, all
ready for use. It Is called Wyeth's
Sage and Sulphur Compound. This can
always be- depended upon to bring
back the natural color and lustre Of
your hair.
Everybody uses ''Wyeth's'' Sage and
ssalphur Compound now because Il
iarkens 3d. naturally and evenly that
nobody can tell Il has been applied.
You simply dampen q sponge or soft
orush with it and draw this through
he hair, taking one small strand at q
line; by morning the gray hair has
disappeared, and after another appll-
sation It becomes beautifully dark and
appears glossy and lustrouS. This
'eady-to-use preparation is q delight
.ul toilet requisite for those who de-
Dire dark hair and a youthful appear
lnce. Il is not intended for the cure,
mitigation or prevention Of disease.
Bogalusa enterprise and American. (Bogalusa, La.) 1918-19??, 1919-01-16
PUBLICITY FOR MONROE

The News-Star is unwilling to al
NIT that these charges are Literally
and unqualifiedly true. We are un-
willing to admit that it is not safe
for soldiers to visit the city of Mon
roe; we are not ready to admit thai
the dairymen are attempting any
boldup game, nor are we quite ready
TO acouiesce in the declaration that
Monroe is the "dirtiest city on the
face Of the globe" But these state
ments have been made point-blank'
or by innuendo, and we believe that
the best and safest way to refuVe
them is to give the charges the great
est publicity, thereby invoking the ac-
tive interest of all who feel concerned
ABOUT the welfare of Monroe.-Mon-
roe News-Star.