The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1919-10-02

ing again. Over back Of the home Or
chard / can see it like a pnrplish-rod
cloud in the timber
Spring has slipped up on me before
knew it, I We been that busy with
pruning and such getting ready for it,
! Now Is the time to tune up our health
for the hot weather that will soon be
here.
Nothing is SO good for this purpose
as the juice from clean, sound, ripe,
winter apples unfermented.
/ Frank Pyle's Apple Juice is just
that, and nothing else.
Drink it because you like it. Forget
the good it will do you. As delicious
beverage it is worth a lot more than
/ ! charge for it.
It will keep sweet, delicious and nu-
iritious until the last bottle is opened
no matter how long that may be.
! Order your summer s supply, while
you re reminde6sof it,
Your check book ism t handy7
| All right, just fiji out the blank and
mai it to me. You can pay me after
the juice reaches you.
| With much good viii, | am =
Again a piece of slippery elm with
the following brief note attached was
of sufficient novelty to get the letter
past and into the prospect hands:
1T is your old time friend, Slip
perry ellum. 4 Pop a piece into your
mouth and chew, while my letter brings
back joyous memories Of the days when
we were kids.
The prospect was reminded of the
| good old boyhood days on the farm, for
il is safe to say large percentage Of
the elderly business men Of the central
west were farm raised, read the letter
and in many cases for old time sake
if for no other reason, sent in an order
The right method of appeal has much
to do with successful advertising and
sentiment seems to lend itself we'll in
| connection with selling farm products.
| In the case of the red bud, from 25 to
80 people wrote commenting on the
method Of approach who did not buy
at once but proved profitable patrons
later.
OFTEN you may have friend whose
influence will be valuable in circulariz-
ing certain class Of people. For in
stance, | had an acquaintance who was
the express agent in our home town
| wanted to reach the agents in other
towns of the state and through them
the soda fountain operators in their
respective towns. A letter was drawn
up in the words of the express agent
and on a facsimile of express company
stationery telling about my farm and
the apple juice / had to sell. Ny
friend, the express agent, was an ae-
commodating fellow and signed the
letters. The idea was original and it
brought big results. Over one hundred
regular customers were added to our
list from that letter. If a follow-up
letter could have been sent the returns
would have been much greater, but the
war came on and that kind Of express
| business was cut out.
AS has been said before, second
letter often brings more results than
the first. The first letter may convince
the prospect Of the value of your prod
uct but he needs reminder to send in
the order. The post card addressed to
previous customers has been the means
Of many return orders and yet in it.
self it presents little in the way of a
sales argument Simplicity, rightly
| used, is often a jewel in farm adver-
Using.
And then, aside from letters and
posters, | use roadside guideboards.
This year | want to attract tourist
trade. / am having simple guideboards
made pointing the way to Orchard
Home farm and our apple juice. One
of these will be placed on every corner
within a distance of rs miles Of the
farm. Thus the name of Orchard Home
will become nationally known as we'll
I do lOCdlIy. Iut tHlISLy bOuflSG Will
stop at the next town and order drink
Of our product. We have confidence
he will like it so well he will be added
to our list of mail order customers.
But Of all the methods of sales, adj
vertising through the local papers has
proved the most potent. For twelve
years / have used local newspapers as
means Of finding customers for my
| farm produce and | am convinced it
has brought the cream of buyers to my
door, has saved me needless worry over
| probable market prices and has meant
/ money in my pocket that would not
| otherwise have found its way there I
have not only advertised fruit, but
other farm products as well with equal
success.
Some of it has been done for direct
returns and some of it has been educa-
tional, or building reputation for the
farm. Last year carloads of inferior
apples we're shipped into this part Of