The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1919-01-16
Double up Your Thrift.

The average man does not read fin
ancial advertisement. There are lot
of reasons for this. The first one is
that he has no money to invest and
the rest of them are of little interest.
Men with money to invest usually do
not read these advertisements with any
too great care because they just natur-
ally feel that the fact that they have
money to invest is proof positive they
need no advice as to how to invest
it. However a company pleading for
ready cash to carry on a great bust
ness pending the reconstruction time
recently had an advertisement which
was worth reading, not only by men
who have money to invest but by
men who happen to have money al
ready invested. The suggestion to
this latter ease was the one which par
ticularly appealed to us
The advertisement in decidedly
lucid way outlined the "value of the
dollar. People are too prone to look
at the dollar with present day Wis
ion. 1t is admitted by nearly every
one that the buying power Of dol
lar right now is not an attractive pro-
position but if people will just take
time to look into the matter they will
find that the invested dollar-the dol,
lar that has been laid away by con-
tinued thrift and placed in gilt
EDGED security is a mighty good thing
to have. The dollar will always be
worth hundred cents but there is
going to be q difference in the pur-
chasing power of a hundred cents.
Dollars have been coming easier and
growing quicker than they ever did in
any other period of the world The
time is going to come wheE they will
not come so easy. However there is
the solace that when they do not come
so easy there win be little less ra-
pidity in their disappearance.
The man who has an invested dol
lar right now should hang on to it for
the dollar properly invested today is
going to be worth lot more year
from now Two years from now it
may be worth double The idea is just
this-the dollar today represents just
what it will buy, 50 much of sugar,
cotton, lumber, iron, steel, wheat or
what ever may be needed to support
human life or add to your convenience.
There is going to be a reduction in the
price of lot of things. Wheat to-
day is worth but dollar and quar-
ter in australia, and it is but fair to
believe that sooner or later the price
of wheat in the United States will
drop to the price of wheat In other
partss Of the world. The intense de-
mand of war for everything that goes
to make living possible is going to be
removed III the near future and the old
law Of supply and demand is going to
regulate prices. The man who laid
away a $500 liberty. loan bond as the
nest egg for his new house finds today
that it win buy 1925 worth of heating
plant. The American Radiator Com
pany, the greater distributor of heat
ing plants has already announced a
reduction Of twenty five percent on all
its products, from the price charted
month aso. The price Of lumber and
steel is getting ready to go down and
it is only fair to believe that this down
ward tendency is .g6ing to continue.
Don't be in hurry to cash in good
invested capital. Hang on to it as it
IS not only going to pay the usual in
terest and interest on the interest but
it is going to double in its buying
power. The man who boards his saw
ings of war time is making dividends
faster than the Standard Oil Company
or Bethlehem steel What is more is
the fact that there is no danger of
some board of directors beating him
out of them. Sacrifice made today to
keep investments which have been
made means sacrifice for doubled in
vestments. War Saving Stamps
bought now are better investment
than ever before They represent
double buying power in 1928 The con.
dition is one which is valuable to ev-
cry man who has money invested. 1t
is one that is safe guarded against
panic conditions or anything else. If
the bottom falls out of everything else
it is just going to make the investment
better. The man in Kenosha who has
Liberty Bonds or any other good invest
ment and who fails to hang on to them
is losing just half of the value of his
war econolies. Hang on to them no
matter what sacrifice is necessary to
make this possible.