Omaha daily bee., 1919-06-10
TANLAC SALES
ESTABLISH new
WORLDS RECORD
Bottles Sold In -Four Years
=
Would Reach From New
York to Denver.

YORK to Denver.
This is an age of big business, and
although the public has become &C.
customed to big figures, the story
of the marvellous growth and de-
velopment of Tanlac forms one of
the most interesting chapters of
Americas latter day commercial his
tory.
Four years ago very few people
had ever heard of Tanlac. Today it
unquestionably has the largest sale
of any medicine in the world, and is
as we'll known in Canada as in this
country. In the brief period of only
four years. time this now famous
remedy has leaped from obscurity
to the very pinnacle Iof success. Its
fame, in fact, has long since spread
beyond the limits of the continent,
and numerous inquiries regarding it
are now being received, from many
foreign countries. \
Very few people, however, fully
realize what really wonderful rec
ord Tanlac has made. Indeed, if it
were not for the. unquestionable
facts and figures given out by the
largest and best known drug firms
of the country the story of its sue
cess would be hard to believe.
Up to January first, the total
sales of Tanlac amounted to approx
imately twelve million bottles. The
demand, however, is increasing, for
during the first ten weeks Of this
year over one million bottles were
sold and distributed in the United
States and Canada, the exact fig
ure being 1906, 186 in three months.
At this rate, therefore, the sales
for the present year will amount to
more than five million bottles. This
will mean that 1900 bottles of Tan
lac will be sold during every day of
the year, or 2,100 bottles for every
hour of the average working day.
These figures are too stupendots
for the average mind to grasp, but
one may visualize what twelve mil
lion bottles means by imagining
them laid out in a single file end to
end. Thus laid they would make a
track of Tanlac from New York
through Chicago, and on to Denver,
Colorado; or they would form dou-
BILE track of Tanlac from the Great
Lakes to the Gulf of Mexico. Piled
end on end they would tower 1876
times as high as Pixies Peak, or rise
1888 times higher than the Wool
worth building in New York, the
tallest building in the world.
The demand for Tanlac has be-
come so great that its sales instead
of being measured by the gross as
other preparations have been, is now
reckoned by the carload, and even
by the train load. In proof of this
it is a noteworthy fact that the lead
ing drug jobbers everywhere now
buy Tanlac almost exclusively in
car load lots.
To supply the Pacific Coast trade
alone requires from forty to fifty
car loads per year. Jobbers of the
Middle West are selling from seven
tv to eighty cars per year. One job
hing concern alone, the Evans-Smith !
Drug Company of Kansas City Mis-
souri,, is selling at the rate of twen-
ty car loads of, $4,000 bottles each,
per year. In letter dated April 9th, p,
Julius M. Price of that company,
says: "In figuring the amount of
Tanlac since taking this agency we
find that we are now working on
the thirteenth car, having sold more
than asquarter of million packages
in eight months"
The we'll known drug firm of
Hessig- Ellis Drug Company, of
Memphis, Tennessee, has sold over
forty car loads since the introduce
ton of Tanlac in that state four
years ago. Mr.. R. R. Ellis, presi-
dent of that company is authority
for the statement that the demand
for Tanlac has been greater than
any other five medicines combined.
Within the past ninety days, ten
carloads of Tanlac have gone to sup
ply the demand of British Column
bia. Saskatchewan, Alberta and Man.
itoba.
Mr.. Charles Med Hay, President
of Lyman Brothers & Company,
Limited, of Toronto, one Of the
oldest and best known jobbing con-
Germs in Canada, says: "We have
handled in Ontario Province, Cana
da. five car loads of Tanlac since
October, 1918, while our total pur-
chases have amounted to IL cars
within the past two years."
The Owl Drug Company Of San
Francisco, the largest retail drug
gists on the Pacific Coast, state that
they have sold more than 100000
bottles at retail, which surpasses
the remarkable record of the Jacobs
Pharmacy Company Of Atlanta, who
have sold approximately $4,000 bot
ties at retail.
These enormous sales mean but
one thing, >and that is-Merit.
Tanlac is widely advertised, it is
true, but such an unprecedented and
rapidly growing demand could not
be brought about by advertising
alone. One bottle is sold in a neigh
borhood through advertising, but ten
more bottles are sold in that COM
munity after the first bottle pro-
duces results. People are always
willing to talk about their ailments,
but they are more than willing to
tell others of the medicine that helps
them. Il.
Tanlac is composed of the most
beneficial roots and herbs known to
science, The formula complies with
all national and state pure food and
health laws of both the United
States and Canada; and absolute
merit and merit alone is responsible
for its phenomenal and unprece-
dented success.
Tanlac is sold in Omaha by all
Sherman q Mcconnell Drug Com