Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1919-05-20
Value Of Farm Names.


manufacturer. That farmers have bee
slower to recognize the value Of trade
marks 10 due largely to the perishabl
character of their products. Now, coll
storage and rapid transportation hav
bsnlshed much Of the risk Of spoilsg
on the market. Ii quite safe for tn
farmer to brand what he sells with tb
farm name or his special trademark
In fact, modern conditions of marketing
make it most desirable for him to do 90
The farm name in the grocery stor
is assurance that the products labele'
with 1t are legitimate. That is why tb
housewife gladly pays more for stampe,
butter than for the unstamped kind
Eggs branded "Cloverdale Farm" ar
more apt to sell at ''strictly fresh" price
than unbranded eggs. Likewise frui
and vegetables bring the best price whel
they are trade-marked.
SELECT NAME CAREFULLY.
Products with the most attractiv
brand sell first In q market where NJ
unbrsnded goods are sold. Naturally
IL two articles are the same In quality
who wouldn't buy the Cloverdale braDt
before that labeled Dam Side farm
Farmers seem to disseminate more un
attractive trade names than do manufac
turers and hotel proprietors. Thei
carslessness can hardly be excused be
cause anyone can find out what Is tn
attractive and suitable farm name b!
offering barrel Of apples to the custom
er, suggesting the most appropriate
name for his farm. At least, the farme
should recognize that two heads are bet
ter than one, and ask some one else L
assist In selecting bis farm name.
Duplicating farm titles should b
thoroughly condemned. The value OF
farm name is always more or less dis
counted where repetition occurs. Sun
set, Lone Star, Oak Grove and Spring
dale farms are concrete examples o.
names that have lost prestige by being
over-used. Tree names are too Otter
given to farms. The Naples, Th,
Birches, and The Oaks have ceased t.
arouse the readers interest because they
appear as farm names with such frequen
repetition.
The farmer can do much to preven
the duplication Of farm names. First
he can give bis farm Q more appropriate
name or compose an original title for 1t
Then be can make duplication impos
sible by copywriting bis farm name anf
registering 1t in the government psten
office at Washington. The cost OF suct
procedure is trivial compared with tht
subsequent enhanced value of the farm
name. The prestige Of both the farm
and it's products is increased by suct
government recognition.
IN THE LIVE STOCK GAME.
Farm names are valued for q specia
reason among breeders OF live stock
Farm names are their herd titles. They
form a basis for the naming of animalI
required of all registered stock. Tht
introducer of an improved strain also
finds that bis farm name helps In popu
larizing bis stock where competition II
keen In the agricultural world. Hooc
farm bas done that for superior strain
of dairy cattle; and now the Hood fam
lily is famous wherever Jersey cows ART
bred.
Some farmers believe their farm names
are valuable because they create repu.
tation for farm produce which must bt
lived up to. For instance, the proprie
tors of Quality and Brand NJ farms are
encouraged to produce goods that are
the perfection of quality and newness
So the farm name encourages the pro
Queer to keep his standards high, and
thereby insures bis success.
-
peals to mans love Of the beautiful. II
must not ignore bis @sthetic senses
Concordant with this law are such names
as May berry farm, Greenfelds, and Still.
waters which appeal to mans visual
sense; Runymede farm, Avalon, and
Iudianola appealing to bis auditory
sense; and Restover farm, Summer
Breezes, and Merry Acres, which sppea
to bis physical sense of enjoyment.
Names of difficult pronunciation are
not desirable sppellations for farms
Simple names are best and usually the
most appropriate ones. A farm name
may be 80 ornate and suspicious tha,
the farmer cannot possibly live up to II
The righteousness Of such names pre-
vents most of them from getting abroad
Therefore, the successful farmer does
not paint on his barn Rocky Ridge farm
or any other name of momentary
thought. For be is the man who thinks
about what the farm name signifies
Afterward, he gives his farm a name
which will, In his estimation, encourage
him to be better farmer. Consequent
ly, he becomes the man who realizes the
true value OF farm names.-L. j. Robert
son In New England Homestead.