Arizona republican., 1919-12-15
"A Failure In Advertising"

That the peace treaty failed in the opinion of Edward Hungerford in article in Advertising and Selling,' was because of lack of saesmanship. George Creel though possessing many excellent qua ties, them energy and honesty is as devoid of tact may well be. The president himself is wanting in the qualities of the true salesman. It seemed to occurred him that the treaty would have be 'sod,' if not the senate the head of the senate, to the American people.
 The absense of the quality of salesmanshp apparent in the preparation for the European trip That the American people would be represented there by large number of correspondents as certain the fact that the president going Paris It expected that in the process of openly irving" covenant, the conference would constantly keep the correspondents busy.
 The first mistake made in compelling the correspondents travel in discomfort while the pre- sdental entourage travelled in luxury in great liner oh which there would have been ample room for all the correspondents.
 Then, at Paris, the president refused to see the correspondents: to give them any for the Amer can people. The complaint of the correspondents of this treatment gave impression that pig-in-a- poke'' being prepared for them in Paris And pgs-in-pokes much in demand by buyers.
 The aloofness of the president from the corre- spondents few of whom him while in Paris, was Tn contrast to the French treatment of the writers They provided with club with luxurious convenieces. Clemepceau accessible and friendly The correspondents taken expensive excur- sions to points the late battle front The French put on most elaborate salesmanshp campaign.
 The president relying, evidently, on the ex- cellence of the output of the conference, itself. Many another manufacturer producer and merchant has done the thing and all of them have failed It was Ebert Hubbard who once made the world think that concealed among pearls of wisdom from Emerson was something like this If a man build mousetrap superior to any other though he live in wood, the world will make a path to ms door. Hubbard was too expert a salesman to believe that. The inventor of the mousetrap must make the path by frequent going to the world and then he may sell it though it be an inferior mousse trap There is nothing that men use, however ex- celent it may be- that be sold on it's merits alone
 It was more than ever necessary, says Mr. Hun gerford that the product of the peace conference should be well advertised attracting even the at tention of the people. There was much in competi- tion There was the approaching Willard -Dempsev tight the national game fighting it's way back into popular favor Then too the high cost of living was absorbing public interest What little advertising the peace treaty factory received was not in it's The people left little it. they wanted less and less of it.
 man widely different from MT. Creel could have produced different result Says Mr. Hungerford. T think that Creel anxious and patriotic: his honesty, beyond question of any sort. Only God did not make him an executive. Few writers are made that way. But there exceptions I should have liked to see Don Seitz of the New York World or George H. Lorimer of the Saturday Evening Post in the Creel job. '* It big enough job for a man with the tact the executive experience and the newspaper training of Frank A. Vanderlip And 1t was given to with tact whatsoever little newspaper training and less experience in the handling of men and affairs"
 There Is not a factory merchant in the land who would have employed Mir. Greet at any salary for advertising manager. Yet the president selected him for the advertisement of what in the opinion oi the president, was the greatest product of the ages Probably the president thought the world would make path to his door in the forest.