Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-06-01
DIPLOMACY In FOREIGN TRADE

Foreign trade Is not merely a matter
OF going aggrsssiveiy into the markets
of the world, matching up
Complex for quality. undertaking
+. or overriding. grabbing
&AoSSss' OIL all the business that
can be had here or there, regardless
Of how it affects general conditions Of
export or import. international ex-
change. the efficient operations OF
ships and the good will of other peo-
PIES. -.
There is considerable Of diplomacy
in foreign trade. balancing Of inter-
national relations weaving Of
strands affecting any particular line
Of commerce into q general policy and
program which will not only promote
prosperity in domestic industrial life,
but which will set the United States
as a trading nation in a favorable
light before all other nations.
That is why the State Department
concerns itself with foreign trade ac-
eign." 1t is the State Departments
province to take an interest in all for
eign contacts-and four-flfths Of them
are economic. These include questions
OF immigration. finance. fiscal systems.
tariffs postal affairs. Therefore. for
the State Department not to take an
interest in foreign commercial affairs
tsT not to take an interest in foreign
affairs generally.
But be it distinctly Understood that
the State Departments interest is to
:, develop go d
Good Will Before will rather
: Trade Promotion. . a ar,
trade-that's where the Department
Of Commerce steps into the picture
The State Department has a benevo-
lent general interest in the expansion
Of foreign trade on the theory that It
promotes mutual understanding and
good will.
The second big interest Of the State
department is seen when 1t is work.
Ing out q foreign policy for other than
trade reasons. II II is possible to pick
up trade which will help in working
out. International understanding the
State Department is prompt to make
the most Of such a helpful agency
For example, in adjusting relations
with Japan IT market can be
mating, and Japan can take in re-
turn some American product, there is
better understanding between the
two countries, especially as mating 10
2 nome industry in Japan. and so the
to the homes Of Japan. Again, Il the
United States is going to be manda-
tory 1or turkey promotion of trade
with that part OF the world becomes
not only commercial desideratum,
u X
To win and retain the good will of
Americas foreign sales clientele is
- very important.
Importance of Friendly feeling on
n;,Iouo,v the part Of foreign
Npiomacy' buyers constitutes a
part Of the stock in trade Of the
United States. just as q concern mar
keting products in this country builds
up its own patronage which is recog-
mixed in law az a business asset. So
1t is that the State Department safe
guards and uses automatically the
good will developed In foreign trade,
because It IL generally quite impossi-
BILE to distinSu ish commercial good
will from general goodwill.
mental concern Of the State Depart
ment. The special phases of that
goodwill engendered through special
reiatfons-tari6s. immigration. inter-
national loans and above all commerce
have to be considered. They blend
in as ingredients in that complex
nj yDil
The Department OF Commerce has
the aggressive part to play. 1t fur
nishes the drive. The Department of
state furnishes tho lubricant so that
penetration shall be without friction
and irritation, especially in markets
X *
While the State Department is as
interested and as Jealous as any other
agency of the fed
Lighters Later eral government
I..l,:x that America shall
AsD1ntles' fulfill her giori-
Gus trade destiny to become world
leader in commerce, it is the depart
ment's concern to see that. IL at all
possible, America shall assume her
proper commercial place of leadership
with as little load Of iii-wiil to carry
afterward as liability as possible.
Whenever and wherever there is
more than one way of working to-
ward Americas fulfilling her CONNER
ciai destiny. 1t 10 the State Depart
ment's province and care to see that
the way least likely to complicate
general international relations Is
adopted.
The United States has q general for
eign policy. both to the world at
iarge-which consists LARGELY in