The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1919-01-02
A GOOD MAGAZINE
FOR HERALD FOLKS
woman's World Can be Had 1t Half
the Regular Price by Those Who
Pay up and Renew for Herald

The Herald In in a position TO oner
Woman's World of Chicago. n OF
the high class magazines of the
country. to all paid in advance sub
seribers 10 the Herald at half the reg
ular subscription price OF the maya
zine. The regular subscription price
Of the Herald IL $3.50 per year in
Beaver county and 81 per year out
side the county. The regular sub
scription Of .WOman's World is so
cents per year regardless OF genes.
The combination price for the two
publications Is the regular price for
the Herald plus IS cents for the
Woman's World. This Is giving our
subscribers Woman's World at half
its regular subscription price and
saves our subscribers rs cents or
each subscription for the magazine,
plus the postage and trouble OF sub
scribing for the magazine direct.
We have been asked how a weekly
paper a legally or consistently ad-
vertise a magazine club offer the OBJ
ject of which Is to increase its eircu-
lation. when all the weekly papers
are required by the War Industries
Board to reduce their paper consump-
fion Is per cent. Our object In max
ing this club offer is not to increase
circulation but 20 assist US in Sc
curing a prompt cash renewal from
as Dany OF our subscribers as posi-
BILE. The government requires that
all subscriptions be discontinued at
expiration unless the renewal is paid
in advance. From 90 to 80 per cent
of the subscribers of the average
weekly paper have been accustomed
to pay for their subscriptions when
the spirit moved them, and the pub
Usher DESTROYS of retaining their
good will. has continued many of
them on his list. not only for one
year but for W OF three years.
We must have cash In advance to
keep up and now the government is
forcing Us to do what we should have
done voluntarily long ago. Our en-
tire list is placed on a strictly cash
In advance basis. The result is a cut
ting of OF the delinquents. but II will
leave our list in a healthier and more
vigorous condition than before.
1t seems to us the good will OF the
man who won't pay up after getting
this explanation, and after receiving
tuio hDtidi tlub Outfs hu WITH
having. and the longer We retain him
on our list the more OF a liability he
becomes. In the strict application OF
this rule we will doubtless lose some
OF our circulation. but IL will be the
Improbable part. We will have COM
piled with the Is per cent govern
mental regulation and will rid our
business OF one of Its greatest leaks,
the delinquent subscriber.
The subscribers who have been In
the habit of paying in advance are
the ones who deserve the greatest
consideration, and they are the ones
above all others who should be given
an opportunity to accept this club Of
fer.
Woman's World IL on a war basis.
The publishers have reduced the cir
culation from 100. 900 to 1.00O,-
600; have already donated $50, 600
worth of advertising space to Uncle
Sam and intend to contribute more.
We use Woman's World In club with
our paper with full assurance all the
government regulations have been al
ready met and are giving our readers
a larger value In high class reading
matter than they can get elsewhere
at q much higher price.
Take advantage of this clubbing
offer by promptly paying arrears for
the Herald and in advance for both
publications. Bring or send the
. THE HERALD.
Beaver. Okla.