Alma record. (Alma, Mich.) 1878-1928, 1919-02-20
CONVENTION OF
DISTRICT MEN
X-CeI-All COmpany's Plant Was
Scene of Lively Convention
on Saturday.
COMPANY HAS NEW LINES
Auto Tires. Gas Engines. Oils and
Cream Separators to Be Sold
in the Future.

The X-Cel-All District Managers
meeting held at the company's plant
in this city last Saturday was well
attended and was one of the best
meetings held.
The men who attended the meet
ing came from all parts of Michigan
and each man has from to 30 men
under him, making a selling force of
over 200. The reports from the men
were gratifying and showed great
future business for the company.
Sales Manager Kitch in a report
read early in the meeting told the
men what united efforts of the sales
force had done in the past two and
cne-half months. He said the De-
cember business increase over No
vember was one and two-thirds per
cent, January increase over Deem
Der of one and four-fifths per cent
and February up TO the 18th over
January of one and three-fourths per
cent. The week ending February Is,
only lacked few dollars of coming
up TO the best week during the year
1918.
Each of the district men reported
on conditions in his territory and
without exceptions, every man was
very free in expressing the belief
that this years business would more
than double last year and that X
Cel-All would be a~nniversal a house
hold word in Michigan before the
end of the year. From the reports
of the men one would be led to be-
lieve the coming season would be a
prosperous one throug the state of
Michigan.
Luncheon was served by the ladies'
of the clerical force in the offices and
it proved that the X-Cel-All force
would all make good cooks and
housekeepers, contrary to the saying
that office work spoinls women for
home makers.
The afternoon was spent in dis
cussing the field field men and how
best to make each man 100 per cent
efficient for the increasing business
that is coming to them daily
Mr.. Modena, an expert salesman
of Chicago, who recently came with
the company and is now acting as
general field manager under General
Sales Manager Kitch, gave very
interesting and helpful talk to the
men on efficiency and showed them
how TO better care for the field as
well as show them greater possibil-
tiles in their field, thatHeven now, the
business, was only Wpall unit Of
what could be exped3e0 the future.
Before the close of q meeting the
men were introduced % a new line of
merchandise, that has just been add
ed, which consists of automobile
tires, tubes, sanitary toilets, gas en-
gines, cream separators and lubri-
eating oils.
Factory Manager Getchel took up
the line of tires and tubes and gave
a demonstration and explanation Of
the X-Cel-All qualities. The other
articles were gone over by the men
and all agreed that General Manager
Marlborough had made a great Sc
lection in securing the particular
make Of goods he did, to be sold un-
der the same broad guarantee that
X-Cel-All paint was sold under the
X-Cel-All trade mark
The X-Cel-All family spirit pre-
vailed throughout the day and the
men will go back to their fields with
greater hopes and encouragement
and to work for final victory to
more than double the business over
last years work.
The next meeting will be held in
Saginaw in March and the April
meeting in Grand Rapids This is
done for the help it will give the dis
trict men and to make il more con-
venient for them during these busy
months.
The officers and department heads
are all looking forward for the de-
veiopment and growth that will de-
mand more factory and office room
before the end Of the year and the
preparations already have been made
and considered to that end.
The X-Cel-Al idea and plan. as
all know, who have become familiar
with same, is bound TO make an in
stitution that will put our town name
in more homes than most any in
stitution that could Of been secured
for Alma