Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-11-15
Farmer to Consumer
Thru Advertising

Most certainly. advertising pays for
the farmer. As for the business man.
But the problem for the farmer isNto
know the kinds suited to his partic-
utar needs-the kinds that viii bring
him money. b..
To many people advertising means
only large dispiay-type announce
ments more or less expenSiyely Illus
trated. But for the farmer there are
scores OF other ways he can be adTer-
Using his products every day, and in
many cases, at a cost small indeed
compared with the returns. The sug-
gestions offered herewith by market
ing specialists of the United States
department Of agriculture are design
ed particularly for the farmer who is
In q position to meet a staple demand
for given grades Of goods. Eggs, butter,
fruit, vegetables, dressed meat, dressed
fowls, sausage are among the Items
the sale OF which can lie promoted by
consistent advertising.
Direct Appeal to Buyers.
There are, various comparatively
simple means Of direct appeal to
buyers which are particularly prof.
table because Of the tremendous in
crease In auto travel To-day that
farm Is remote, indeed, which is not
passed by town OF city otorists many
times a week a count on many a So
called quiet country road viii sacE-
that scores. often hundreds Of vehicles
pass daily. A large number OF these
carry possible customers for farm
products. The farmer interested In at
tracing such trade should look well
to the appearance of his place. Per-
haps old, unsightly features of which
ne Is not conscious exist but the
passer-by is keen to discern these
signs OF farm management and hesi-
tstes to purchase at q place showing
neglect
A well-desisned bulletin board
near the front gate Is a big asset In
attracting buyers.
Advertising in Press.
To obtain satisfactory results from
advertising in a newspaper. the paper
among persons to whom the advertise
rnent viii appeal Advertisements
should be short and should give a de-
scription OF the goods with the prices,
and the name and address of the per-
son advertising. In some cities the
Sunday edition Of q newspaper gives
better results than the daily edition.
The person who advertises must offer
a product that 10 wanted by the per-
sons who read the paper at the time
the product Is advertised, In the
places whore the paper has circula-
ton. In other words, he must know
what to advertise, when to advertise,
and where to advertise. The following
are suggested forns for parcel post
classified Advertising: s.
Fresh eggs direct from farm. Send
for throe dozen delivered by PARCEL
post prepaid. Fair View Farm Blank,
Va
Butter direct from dairy. Fresh,
clean, and sweet Send--for two
pounds delivered postpaid by parcel
post. Fair View Farm, Blank VI.
Fresh Vegetables for the family.
Guaiity Sssssniss-i. s;sslss--S1c:: s..=
kst of assorted vegetables delivered
postpaid BY parcal post Fair View
Farm, Blank. VI.
Cherries from he Tree TO you BY
prepaid parcel post Picked the day
they arc mailed. Send-cents for
quarts - Fair View Farm, Blank, Va.
Iowa Duys 1900 Feeder Lanbs.
The distribution Of feeding sheep
and lambs bought on the Omaha nsar-
ket this ysar has been mainly confined
to four states: Iowa, Nexraska, Illinois
ana Missouri. Iowa has been the lafg-
ct buyer 1t this point with Nebras-
n, Illinois and AissOuri foiioWinE j.
the order nanad 8hipmsnts cf fssd-
- Inxn - aomA - mQgo ttan I