The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1919-11-23
BURROUGHS WOULD
HAVE SNAGGED ON
FIGURES LIKE THESE
Jordan Dopes Out Rural Sit
uatiOn in True Mathe-
NAUTICAL Style

The most substantial future market
for high-grade automobiles is among the
farmers, especially the farmers of the
middle west This is the opinion Of Ed
ward S. Jordan, president of the Jor
dan Motor Car company, Inc, who has
made a careful study of the economic fac
tors affecting the farmer as a buyer of
high-grade merchandise.
1.-THE wise far-seeing manufacturer is
looking to the farm purchaser as the
source of the stable demand for high
grade goods said Mr.. Jorcan IN an
aiizing the farm demand During the
war the farmer especially the farmer of
the middle west, came into his own. His
job was to supply food not only for his
own country, but for the war ravaged
countries of Europe. He came through
in a way that called forth the grateful
thanks of the world for his patriotic
response and incidentally brought a de-
gree of prosperity which he had never
before obtained.
"There are 6,S61, lib farms In the United
States, not including Alaska or terri
torial possessions The number in each
state ranges from 1858 in Nevada and 500
in Rhode Island to 417,779 in Texas. Ar
kansas, Illinois, Indiana, Iowa, Michigan
Missouri and Ohio all have more than
100000 farms. These farms raised s14,
900, 900 600 worth of crops.
ITO accomplish this task Of world feed
ing in the best possible way, the Amer
lean farmer equipped himself with the
most up-to-date sort of machinery
American farmers own today s651 ,657, 4Ss
worth of farm implements. These are
in actual use.
with this combination of up-to-date
machinery and improved farm lands, note
how fast new wealth is created on the
farms of America. The latest value which
has been compiled for all crops and AMI
NAL products is 49, 443 SAG, 3S1, ian increase
of nearly $1,000 000,O 600 over the total value
of the year before. In 1916 the corn
crop passed the 81, 900 000, 900 mark for the
first time. In 1917 it topped IS, 900, 900.
Last year it went over $500, 100000. This
year will be another bumper year.
Tn three years the wheat crop of the
American farmer about doubled in value
almost touching $4,000, 600 600 in 1918. Hay
passed the $500 000, 900 mark that same
year, and oats crossed the billion mark.
with the Increased price his crops
were bringing, the farmers dollar in
creased in value. One acre of his wheat
crop would bring him 102 gallons of gaso-
line; for an acre of corn he could get
nine pairs of shoes; another acre of corn
would bring him IA flannel shirts or 273
yards of calico for his wife.
Now what does all this mean to on
ward looking men? 1t means that the pro-
ducers of the country are the creators
of new wealth on our farms AS ca
pacity production is approached, Amer
lean business men must find consumers
of increased production of American
goods Let them look well to the market
we have at home. 1t is stupendous.
The demand for motor cars proves this.
"What cars will the farmer buy?
'~The mass will buy in the lower-priced
class, for there will be hundreds of
thousands of new buyers ready. But
don't forget, that a tremendous num-
Der of well-to-do farmers will buy cars
selling above $1,000
THE car that the wel1-todo farmer
wants today and remember that rne
American farmer today is well-to-do, is
a high-grade lightweight, economicai ma
chine, built in balanced way for long
time service and comfort over any road.
It is rare in beauty and free from rum
bles, rattles and rust
IA new day is dawning in the motor
car world People are buying an automo-
bile as an investment in happiness to the
family.
'And the American farmer appreciates
better than perhaps any other automo-
bile buyer whatever of style, of power,
of performance, of balance go to make
a car good investment in family hap
piness."