The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1919-06-28

country to the city and the {
sarily will stimulate railroad
Truck routes have been es,nh-
lished all over the United States
during the past year or more. Some
have been successful In a way.
while most OF them have operated
for time Mt a loss. with no ap-
parent chance 10 build up n profit
able business and finally given up.
The Who'll. reason for failure has
been In existence for some time.
The return load problem WINS the
sticker. Getting full load one
way has not been a very difficult
proposition. but keeping a capacity
load both directions has been next
TO impossible In most cases. not
withdrawing the support given by
the return loads bureau Of the
government. ms well ms bureau Of
a similar nature maintained by
chambers OF commerce In practical
ly every city.
III. y. f1roatone OF the F1restone
Tire q Rubber company. was ono
OF the INIT TO figure out a solution
OF the return load. First of all
publicity of truck route In nocex-
sary. The average man operating
a truck route does not hav. the
capital required TO keep the ship
ping public Informed all the time
OF the existence OF his facilities
for handling shipments. The pres
ent way OF handling freight has
been individual delivery OF tho var
ious ccnsiEnments. meaning io-s OF
much time In getting and delivering
a load. All Of which has meant
very little development In establish
Ing new routes or tho Improvement
OF those already established.
Assistance mt Hand
After a most searching study OF
the truck route plan and the spend
inE OF thousands % dollars In oper-
atinE their own trucks. getting data
on roads. time required 10 make
the trips-in fact. n careful survey
OF tho entire situaiion-the Firesione
company have worked out n soiu.
ton that should. with the financial
hacking that the Fireatone company
viii rive. SO tho entire nation COW
cred with a network OF paying truck
routes.
According 10 f. n. Wood. man
sger OF F1ren,on- branch In Seattle.
every agency OF the FireHtons com
pany II to be utilized In rntherinT
Information on shipping by truck.
The company purposes 10 collect
and supply 10 prospective truck
operators data nv 10 costs. method
OF doing business. prospective ter
ritory. compensatory rates. etc. ~
proposes 90 make w lists OF truck
OPERATOR. their routes and Hche-
dulles. which IL will publish a. nd.
vertlsementa in the daily newupa-
pers for the information Of ship
pers. IL intends aiao TO operate a
btuca % information. telling would
be shippers how 10 get IN touch
with truck operators and giving op-
orators Information as 90 prospect
I've shippers.
hNH ~ WV ~ NV tttAtAnFl W INV
Seattle branch. Fifty other branch
81. scattered all over the country.
are 10 do the samo work In their
respective territories.
''Our bureau win be the clearing
house for all information Of any
kind that win be OF interest 10
either shippers or operators of truck
routes and the success OF our ship
by-truck bureau will depend largely
on the amount of information and
data that we are able to collect.
IAN shippcrs and operators Of
truck routes are asked TO send all
information regarding established
and proposed ship-by. truck bureaus
at once.
For months advertising matter
in national publications has been
printed about ship-by-tr uck over the
signature OF II. 8. Firestone. and
this idea has been exploited In this
way as never before. This pioneer
inE has reused great interest In
truck lines and efficiency all over
the country"
Loading Station Needed
The great need Of the shlp-by-
truck organization In its present
state OF n lack of organization. is
n loading station In Seattle. As II
stands now nm opcrator Is Mt n loss
70 solve the return load problem.
lie does not know where 10 &c,
one. IL may he that merchant
in country town wants n barrel
OF sugar and another wants few
kegs OF nails. hut the truck oper-
ator cannot afford TO run all over
the city picking up such small
shipments.
'If we had a loading station the
goods could be delivered there. Just
as they arc sent to a freight depot. E"
said Mr.. Wood. Then the truck
operator could pick up full load