New-York tribune., 1919-03-29
DZ'ARFOLKS:

organization.
Six plays an important part in
the business.
There are six letters in the word
WILSON. There are six vice
presidents-hrst aids to Mr.. Will
son. That started the six" idea
three years ago this month when
Mr.. Wilson gave his name and
himself to the business. The
workers considered it good
omen.
And one of the first things done
after Mr.. Wilson took hold was
to adopt slogan that would
mean something and that would
keep everybody on their toes to
live up to it. The slogan selected
was:
The Wilson Label Protects
Your Table"
Please note that there are six
words i'll this slogan. They are
very important words.
The next thing on the program
was to develop a fine working
spirit in the organization in
which all should take part -
workers and officials.
That was done at once. Please
note that there are six letters in
the word spirit
Now you have had SIX letters from
me thus far in which | have dwclt
mainly on the spirit" that exists in
the Wilson & Co. organization.
think | have proved to you that
the real foundation of a successful
business must be built on the heart.
the happiness, the loyalty, the integ
rlty, the enthusiasm and the pride of
its workers-coupled with the hon
est appreciation, recognition and CO.
operation OF the head of the bust
ness and his official family.
The foundation Of the Wilson K Co.
business is built on these six prinoi
pies, and that is why its slogan, The
Wilson Label Protects Your Table"
means SO much to the peoples Of the
world
What would this slogan amount to
If 1T did not have back of it the hon
est and sincere efforts of the ot,clal
family and its twenty-five thousand
loyal, earnest workers?
1t would be scrap of paper only
and the world has had enough
of scraps of paper.
People want the real thing now.
In food products they are get
ting 1t under the Wilson label.
| am starting another series of six
letters today in which ! will treat on
other angles of the Wilson & Co.
business. | propose to stick to tho
Six idea Please note that the
word angles also consists of six
letters.
What mean by angles" is this:
propose to show you, for instance,
fhdf the qc0tkcts consider that fhcit
oztn hono, Is invol5cd in broducinq
toodnuFs that 7cW jusnfy the COM
f0Hy'S Slogan-zohioh shonld be qcry
rcasSnring IA you qrhcn il comcs IN
bnying U'lson Z Ga. trodud5
think it is great. myself. that the
good, pure things to eat supplied by
Wilson q Co. arc backed up in their
production by twenty-five thousand
workers who recognize their indi-
vldual responsibility and who would
not, under any circumstances. either
Wlfully or deliberately take part in
sending out to their fellow human
beings in all parts Of the world. i'm
perfect or impure food products.
They would not have il on their con
sciences to do such thing. and
know, for ! have talked with hun
dreds OF tl1efn--fnany in every dc
partnent Of the busness~-and they
are inbued with the spirit 70 give
20 the Company all they have OF
skill and care and loyalty and honor
Take as an illustration what Rus.
sian workman employed III the
Sausage Department said 10 me. I
noticed his enthusiasm and the
swiftncss and skill with which he
worked and asked him why he was
so interested.
"Oh, like to help make good things
to cat said he in broken English.
Il eat EN- myself. have wife and
eight children, and given good food.
Wilson things good eating. NY
vile and children they keep very
well because they eat pure food. SO
do ]. l like to work here. My boss
there very good to me and 70 every
body. He makes US proud OF our
work. Nothing goes wrong here.