The sun., 1919-09-22

TRUTH SLOGAN FOR
ADVERTISING CLUBS
Motto Blazoned All Over New
Orleans as Association Be-
gins Convention.
PART OF WAR ON FRAUDS
sergt. York and Bride Get Big
Welcome at Opening Meet
ing Of Convention.
PART OF WAR ON FRAUDS
spscia, Despatch TO TIE Sun.

Specidi Despdtch TO The sun.
NEW ORLEANS, Sept 21.-The inspira-
,onal mass meeting on Tulane Univer-
si,v campus this afternoon opened the
sfeenth annual convention of the As
Ha.ioted Advertising Clubs of the World.
The chief address was by James
s.harmerhorn, editor and publisher of
,sa Detriot Times Mayor Behrman
,.siconed the advertising men to New
orjeans. and DIR. A. B. Dinwiddie, dean
~ Tulane University, welcomed them to
,hs campus. brief address was made
nv william c. Darcy, president OF the
odvertising clubs.
Fred w. Ellsworth, vice-president of
che 1919 convention board. called upon
p,sbop John NJ Laval for the invocation
IA introduced Arthur G.. Newmeyer.
rlce.president for the Southern division
a. the Associated Advertising Clubs of
,he world who presided. The benedic-
linn was pronounced by Rabbi Max
Weller.
AS the exercises we're In progress two
liant seaplanes circled oter the assem-
Xiv A feature of the meeting was the
introduction Of Sergeant Alvin York,
rbo with his bride, occupied seats of
bonor on the stand. After the meeting
was over there was such rush OF per-
sons who wanted to shake hands with
the hero and his bride that the exit
from the building was blocked and no
one could leave until the police had
made a way through the crowd. The
nath was lined With admirers of the ex-
soldier and with camera and motion
picture men.
Nearly fifteen hundfed advertising
men and women registered for the con-
yention to-day. Many more are ex-
nected to-morrw. The business of the
convention will be taken up with the
opening session at the Shrine Temple
tomorrow morning. This will be fol-
lowed BY a luncheon, and in the after
noon the various department meetings
and conferences will begin.
Fighting Trade dishonesty.
Both business men and the public are
manifesting a keen interest in the fight
which business men are making through
the Associated Advertising Clubs of the
World against the dishonest use OF ad-
vertising, declared Merle Sidener of In
dianapolis president of the Sidener-Van
Ripper Rdvertising Agency and chairman
Of the national vigilance committee of
the advertising association, in an ad-
dress to the association. released for
publication at The convention headquar-
tiers here tonight. He said:
when the business men OF every
community shall have taken up arms
against those of their own locality who
persist in using misleading. untruthful
and fraudulent methods as reflected in
their advertising. then will the work OF
the National Vigilance Committee be OF
maximum service.
There is both preaching and fighting
TO be done in UNFOLDING the gospel OF
l.. III. Inc
this gospel to the uttermost parts Of the
world" Mr.. Sidener continued
The war Is not over so far as the
fight on dishonest business is concerned.
And the last year has 60 its credit the
Eeates. advancement Of any single year
ance the struggle began.
There has been marked progress In
obtaining the active support OF business
men ard business institutions. There has
been more pronounced opposition to the
insidioua propaganda of those who ad'
vocate the Yet well enough alone pol
Icy. There has been more definite CO.
operation between the Government AND
other branches of the movement fol
maximum confidence in business.
THE national vigilance committee Of
the Associated Advertising Clubs of the
World has again been privileged to serve
both at the front and as a recruiting
In Europe this organization promptly
resumed the aggressive work that ha;
necessarily given place to war time &C
tvitles. And the new fiscal year found
this committee manned and financed
more nearly in accordance with Its op
portunities for service than at any pre-
vious period during its seven years ex
istence.
Grafters Business Enemies.
with. the enemies of permanent busi
ness making full use of the abnorma
conditions now existing, the Nationa
Vigilance Committee has placed Il
charge of its several departments tn
best equipped men 1t could find. Thi
action followed the meeting OF the ma
tonal executive committee which wa
held within few days after the armi
'stice was signed. The needs and the op
portunities were weighed and the chair
man Of the Vigilance Committee wa
given authority to reorganize his sta
with one thought only in mind-to
prepared for the emergency which 1t wa
believed would exist in the bushes
world during the next few years."
As the convention opens the power c
truthful advertising Is told in epigran
matte sentences in nearly every adveI
using medium represented in New Oh
leans
Truth in advertising Is the torch G
oush.ess progress" THE world woul
guy in darkness without truthful advel
using; Business good will is a might
asset build 1t by truthful advertising
without sincerity the power of III
printed word withers and dies; '-1rut
WINS confidence; lies destroy it'-thes
and score Of similar slogans speak tn
IDEALS of advertising mon and emphasiz
nrst principles OF business success.
The newspapers Of New Orleans-th
tem, the TImes-Ptcdytlne and the State
~oSrry these terse statements on ever
page Motion picture theatres sho
uem on the screens 1.-THE films coul
not use their graphic power to bette
sQect than 10 aid the cause OF truth
ADVERTISING" said Harry Levey, pres
oant of the Screen Advertisers Associs
qr, department OF the advertiser
e'noS and manager OF industrial pi'
lures for Universal Films.