The daily Alaska citizen., 1919-12-06
THEATRE
 NOW BUILT FOR
 FAIRBANKS MEN

San Francisco is to have a new moving picture house Herbert l.. Rothchnd and Herman Wobber. for merly of Fairbanks, Alaska. who have affiliated their interests in the Cali fornia, Imperial and Portola theatres. announce the erection of one of the most magnificent theatres in the United States The cost will be $1.OO0,OOO.
 This theatre is to be erected al Market and Jones Sts., and Gold on Gate Ave, on a portion of the Prager site, and is to have a seating capacity greater than any theatre on the Pacific coast It is to be con structed in accordance with a com pletely developed Spanish renaissance scheme in color and design and is to be known as the Granada theatre
 The comfort and convenience of the patrons is to be one of the out standing features of this play house. The ground floor of the auditorium will seat in excess of 2,000 and in addition there will be a mezzanine on which box seats will be located, the position and arrangement of which will permit of ease and lux ury surpassing all previous accom- plishments in this direction. and in effect totally different from anything heretofore devised in any theatre. In addition the balcony will lend itself to unusual advantages. Every pos sible comfort and convenience of the patron will be provided for, the great size of the lot permitting this without crowding.
 NEW CONSTRUCTION IDEA.
 No expense is to be spared in the furnishings. decorations and drapes and new ideas in construction and presentation are be utilized
 Alfred Henry Jacobs is the archi- tect of this new edifce, and the plans are well advanced.
 It is the intention that the Granada theatre will be operated under the management of Jack Burlington and Eugene Roth, which is in itself a guarantee of the class of productions that will most appeal to the San Francisco public.
 Unusal attention Is to be paid to the stage, which will be amply large to house prologues and spectacles ir- respective of size, the extreme depth being 51 feet.
 It is difficult to realize the enor- nous scale upon which this theatre is to be constructed except by com parisons. The seating capacity will be fifty per cent as great as the Civic Auditorium and nearly twice as great as any other theatre in San Francisco.
 SITE ESTABLISHED.
 Pragers have just secured a ten year extension of their lease at Mar ket, Jones and McAlister streets, and as the present lease has still fiji teen years to run, the site may be considered as definitely established for the next twenty-five years. They have leased a portion of their space fronting fifty feet on Market street and taking in the entire rear of the store and also fronting on Golden Gate avenue, for the new theatre site.
 To provide for the space leased to the picture house the Prager com pany will immediately begin the making of many changes and inn proyements in their establishment The elevators will be changed to a more prominate place in the store the second and third floors will be utilized for the ready-to-wear de partments; the basement will be fit ted up for a salesroom, and there will be various other alterations.
 The frontage on Market street which will be devoted to Pragers business, is one hundred and forty feet. This, with the basement and all the floors occupied, will give ample room.
 The fact that within the immediate vicinity there will be no less than seven frst-class picture houses dem- onstrates the growing popularity of the neighborhood.
 It is expected that the Granada will be competed early next year.