El Paso herald. (El Paso, Tex.) 1901-1931, 1919-04-04
DEAR FOLKS:

THIS is a most important week in
the history Of Wilson & Co.
Everybody in the whole organization
Is enthusiastic. up on his toe" and
proud
This Is the week that Wilson & Co..
announce that they are producing
Certified Ham and Bacon. All over
the country the dealers are putting
up window signs telling the news. IN
eidentally. l an coming to believe that
the dealers who handle Wilson prod
ucts are imbued with the same pride
and confidence IN the Wilson insd-
tuition as are the 5000 workers IN
| the various plants and branches.
All these Wilson & Co. men and
women are pleased as pleased can
be this week because they have
known for long time that the com
pany would put Certified Ham and
Bacon on the market at this time
They have known Of the care and
skill and exaetness with which these
products were being perfected to de-
serve the Wilson Certified label. That
"Ceriied'' label is the ne plus ultra
for any Wilson product. When Il Is
placed on something Il means that
that particular food product Is Just
5 fine as il can Be made. as pure
as purity itself and as good a. any
thing ever can be good to eat
The name and fame Of wilsoa & Co.
Certified products has sT0Wn % IN
the past two years. It started whsn
the company brought out is line Of
canned fruits. vegetables and table
specialies. giving them The name
Certified and placing upon them a
guarantee that the user would find
them Of the highest possible quality
In their smoked meats Majestic
was the label Of their topuotch quail
ity. Majestic Ham and Bacon were.
and are, mighty vel Known and
liked Mr.. Wilson saw the great pop
ularity won BY the "Csrdhed" fruits
and vegetables. and be saidi
we must have Certified Han and
Bacon. Can We make them good
enough to deserys he Certified
.label2"
We can and We VII vas the
prompt answer.
So there j. a BIT Of history. Il wasn't
merely a question Of curing and
smoking ham and bacon Of the most
excellent quality. i was a matter
Of knowing at every step along the
line that this ham and bacon was go
ing to be good enough to Be honored
with the name Of Certified"
This means selecting the porsers
themselves. They have 70 Be porksrs
Of excellent breeds, they have 20 be
in the pink Of condition. they have
to show to the praeticed eyes Of ths
experts who select them that the quail
ity Is there I have watched the pro
duction Of Certified Ham and Bacon
watched the careful, slillful choosing
of those hams and bacon sides have
seen how precisely 3 han Il chosen.
how exactly q bacon sids b selected.
There must Be Just such q proportion
Of fat and lean, the skin must b
smooth, the ham or bacon must Be
visibly perfect Then Il Is carefully
trimmed and sent Oh through ths cur
ing and smoking departments. Moth
ing IS hurried, for the men who have
charge Of the work tel ne that hastv
curing and smoking do not create the
sweet, appetizing flavor and the hun
taste that must eharss.
terizs q fine pies Of ham OF bacon.
All the way through I noticed thas
these meats-as, indeed, are all other
Wilson products-Wers handed and
prepared with RESPECT. @RsusctH
is a fixed principle In the Wilson plant
and when you come 70 think Of L. it
IS a pretty good idea to Be respectful
to foods They dessrTs respect, e
they are destined for your table. and
the Wilson folks know this and shov
respect toward them.
have told you in ny previous Letters
how the spirit Of good VIII and loyalty
pervades tie whole Wilson organiza-
ton have tried 10 suggest that this
spirit Of pride and Of fellowship Is
guarantee that the products Of wilson
& Co. viii be all the better for It.
Livery worker In the Wilson plauts
feels this way about Il, and that is
Why this week every one Of them Is 60
hugely glad and proud that Certified
ham and Bacon are being announced
Each Of them feels-and lznous-that
here is another proof Of what the