Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-07-23

wiser Melvin G.. Morse are man VINO
has the confidence of Gov. Clement TO
a remarkable degree.-Barre Times.
A Redmond -Prouty Battle.
The distinction of winning for the
defendant what is said to be the 'larg-
est damage suit ever brought IN Yer
mont. belongs to John Redmond, at
torney for the Grand Trunk railway
in the case recently tried in the Unit
ed States court at Newport arising
from the untimely death last sum-
mer of Ex-Governor Prouty. 1t was,
one Judges, battle of giants, with
Redmond on the one side and T.: A.
Prouty on the other. The fact that
the defendant was not only corpor-
alton, but a foreign one as well, coup
led with the position held by the VIC
tim, does not detract by any means
from the significance of Redmond's
victory.-St. Adams Messenger.
The Graham Case.
Is the case against former Cover
nor Horace F. Graham to be brought
to trial at the September term OF
Washington county court?
That is a question which scores of
/ loyal Vermonters-men jealous OF the
/ good name of their state-are asking
nowadays. And they are asking it
with a feeling of uneasiness inspired
/ by the belief that forces below the
surface of state politics are at work
I to keep this case hushed up.
Who is responsible for the delay?
! One hears various stories in eXplana-
ton. Enemies of Governor Clement
are free to express conviction that he
I - no
pedal, claiming that he will not allow
/ the attorney general the assistance
/ that official wants in preparing the
case. Another story is that Attorney
/ General Archibald is not anxious to
tackle the job of prosecuting the for
mer executive and therefore is plead
ing press of other state business as
an excuse for not acting. Yet anoth-
er story-and one that appears to be
gaining considerable circulation-is
that Governor Clements accomplish
ed young secretary of civil and mill
tary affairs, Harvey Goodell, who was
also Governor Graham's secretary of
civil and military affairs, is the per-
son most responsible for the appar-
ent tagging of justice. The Phoenix
is free to express its inability to
fathom the mystery. Not long ago it
felt justified in branding as erroneous
the story that Governor Clement was
unwilling to allow former Attorney
General Herbert G. Barber to assist
the present attorney general in pros
ecuting the case. Today it is not so
positive that the story is untrue.
Whatever the circumstances, the
Graham case cannot be allowed to go
| beyond the next term of Washington
county court. The state of Vermont
already has suffered enough from this
sorry mess without laying itself open
to the charge of winking at wrongdo-
ing in high places.-Brattlebo
Phoenix
Merchants and Advertising.
During the past ten years a great
many small towns have been on the
down grade, from commercial
standpoint, owing to the inroads
made on their business interests by
the large cities, the mail order hous-
J es, farmers unions and other forms
OF outside competition. Many a coun-
try merchant blames the automobile
for taking his business away from
him, but it is quite likely the auto
mobile could be made to bring trade
to him as readily as it is made to take
1t elsewhere. The fact is that the
/ country merchant, like most of US.
Will blame everybody and everything
| for his condition before he will begin
to lay the fault to himself.
There IS store in a city of less
than POO inhabitants, in the state of
ONO, which In the year 1916 sold over
100000 worth of merchandise. 1t is
the largest country store in the Unit
ed States ard it has made its town
one of the most important trading
points IN the state of Ohio. Yet that
town has no better surrounding trade
territory than any other town of
1,2O0. 1t was done simply by mod
ern merchandising and advertising.
The merchant in the country town
/ has as good chance to sell mer-
chandlse as anyone in the world if
ne Will only sell 1t; but great MANY
country merchants have allowed mod
ern methods to leave them away in
the rear of the progress parade and
have laid down and let some one else
do the selling. In this connection it
is safe to say that in the trade ter
rltory of nearly every small town,
outside competition is doing more
advertising twice over, than the To-
cal merchant. The only way the
country town can successfully meet
this competition is by using the same
tactics. In short, the only remedy
for town that is going down hill is
modern merchandising, and scientific.
systematic and persistent advertis-
ing, says the Clarion (Ia.) Clipper.
Modern merchandising is a science
applied to the buying and selling of
goods. Advertising is the same thing
except that 1t has to do only with tht
selling advertising is printed sales
manship. 1t is the science of psychoI-
ogy applied to writing news about
merchandise.
1t is admitted that the country
merchant is handicapped in advertis-
ing, but that should make him all the
keener. His outside competition has
the advantage of expert advertising
men to preDare the advertising cow
or design the booklet or Catalogue
| that is sent into the country mer-
chants territory. The business of
/ 3+r-xr