Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-04-03

All these Wilson & Co. men and
women are pleased as pleased
can be this week because they
have known for a long time that
the company would put Certified
Ham and Bacon on the market
at this time. They have known
of the care and skill and exact
ness with which these products
were being perfected to deserve
the Wilson Certified label. That
Certified" label is the ne plus
ultra for any Wilson product.
When it is placed on something
it means that that particular
food product is just as fine as it
can be made, as pure as purity
itself and as good as anything
ever can be good to eat.
The name and fame of Wilson
& Co. Certified products has
grown up in the past two years.
1t started when the company
brought out it's line of canned
fruits, vegetables and table spec
ialties, giving them the name
Certified" and placing upon
them a guarantee that the user
would find them of the highest
possible quality.
In their smoked meats "Majes-
tic" was the label of their top
notch quality. Majestic Ham
and Bacon were, and are, mighty
we'll known and liked. Mr.. Will
son saw the great popularity
won by the Certified" fruits
and vegetables, and he said: n
eve must have Certified Ham
and Bacon. Can we make them
good enough to deserve the
Certified label?"
eve can and we will" was the
prompt answer.
So there is bit of history. 1t
wasn't merely question of cur
ing and smoking ham and bacon
of the most excellent quality.
It was a matter of knowing at
every step along the line that
this ham and bacon was going
to be good enough to be honored
with the name of Certified"
This means selecting the porkers
themselves. They have to be porkers
of excellent breeds, they have to be
in the pink of condition, they have
to show to the practiced eyes Of the
experts who select them that the
quality is there. have watched the
production of Certified Ham and
Bacon-watched the careful, skillful
choosing of those hams and bacon
sides. / have seen how precisely q
ham is chosen, how exactly a bacon
aide is selected. There must be just
such a proportion of fat and lean, the
skin must be smooth, the ham or
bacon must be visibly perfect. Then
II is carefully trimmed and sent on
through the curing and smoking de-
partments. Nothing is hurried, for
the men who have charge of this
work tell me that hasty curing and
smoking do not create the sweet,
appetizing flavor and the hunger
satisfying taste that must character
ize a fine piece of ham or bacon.
All the way through l noticed that
these meats-as, indeed, are al! other
Wilson products-were handled and
prepared with RESPECT. Gre
spect" is a fixed principle in the Will
son plant, and when you come to
think of it, it is a pretty good idea
to be respectful to foods. They. de-
serve respect, if they are destined
for your table, and the Wilson folks
know this and show respect toward
them.
I have told you in my previous let
ters how the spirit of good will and
loyalty pervades the whole Wilson
organization. / have tried to sug-
gest that this spirit of pride and of
fellowship is a guarantee that the
products of Wilson & Co. will be all
the better for it. Every worker in
the Wilson plants feels this way
about it, and that is why this week
every one of them is so hugely
glad and proud that Certified Ham
and Bacon are being announced.
Each Of them feels-and knows
that here is another proof of what
the heart and spirit Of the Wilson
organization means, and that once
again their good faith and good will
and good work will receive proper
recognition and approval-and that
from you and your family as well as
from the responsible heads of the
Wilson, institution.
1t is just because. of this pride and
loyalty and integrity Of purpose that
Wilson & Co. are able to offer to you Ger
tilted Ham and Bacon and to back them
up with the highest guarantee In the
world namely: their own honor and that
OF their associate workers.
Certified" is more than name II is q
Standard And 1t Is a standard that mus
eight men carries the responsibility of de-
termininR that a product meets the Certi,
fied standard. And this standard includes
everything in connection with the product
selection, preparation, wrapping, pack
ing-even the style Of the package and
the labels.
ness and honest cesire to produce thu
| hast IN, the beat way that has fnadA th.