The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-10-16
Edit cd by
Mansfield r. House

Are Night Displays Really Necessary
The majority of retailers consider it
essential to have their windows bril-
liantly illuminated, especially during the
holiday season. when there are large
numbers of people on the streets. Haz-
Teton, Pa, is likely to be rather dim
this year, however, for merchants there
have discovered that the coins which
formerly went into electric meters can
be invested more profitably in the pur-
chase of newspaper advertising space.
The discovery was made when the
HARDWOOD Electric Company recently IN
sisted on raising rates for electric signs
and window lighting The merchants
complained, but they were informed that
they could take the current at the higher
figures or leave it. just as they pleased.
So the majority of them decided to leave
1t.
Windows are now lighted only for a
short time after the stores close, as well
as during the regular business hours
when lack of daylight demands it: The
newspaper space.
The new policy has not injured bust
IN rep 5ae na trade as peed
considerably since the change went into
effect.
Because a number of visitors to the
furniture department of a store in Kan
sas City frequently declined to make
purchases as they were not sure that the
articles at which they looked would fit
the size of their rooms, the store in
question has worked out plan whereby
the sale becomes practically automatic
When customer makes this objection
the salesman secures a. sheet OF tough
tb pape paees the chair or table,
or desk upon it, traces the pattern and
the exact size, cuts it out and hands it
to the customer with the request that
they measure the space by it when they
return home.
A report is then made to the adver-
Using department of the store and the
pattern is followed up day or two later
by a personal call from the furniture
salesman; who is often able to suggest
some other piece in stock which will
In this manner the store has been able
to secure sales from 90 per cent of the
prospects who took home these patterns.
Honor Enough for All.
A large portion of the mail of re-
taller in a small Illinois town was the
writing OF letters OF recommendation for
young men of the town who had left
to secure positions in the larger cities.
write a letter for any boy Good record
or bad, the boy knew that an appeal to
would open the way to job.
Now, look here, B. j." an acquaint-
ance said one day. when the business
man mentioned that another of the town =
worthless and jobless had appealed to
him for letter of recomm endation II
would like to know how you write
a letter for every fellow. You must
have to stretch things for some of
them"
mo I'VE got a simple plan that I
follow If the fellow IS not bright or
industrious, I can usually say that he
Is honest. And II the fellow is tricky or
not just exactly honest wny usually
| say that he is very energetic.
A Queer Cook Shop is "sun-wIse Turn"
To look at this book shop from the
outside you would never imagine that
you were in the heart of New Yorks
| busiest shopping district-Thirtv-F First
street. right off Fifth avenue. It's more
like quaint old corner of London, years
To look at the book shop from the
4 inside-weL Sun-wise Turn isn't really
book shop In the conversational sense.
IFS a great. big. COW living room. with
q sunny. gay curtained window seat,
an open fireplace. coxy wicker chairs.
and tables with Just few inviting books
lying careiessly upon them.
Inside or out-Sun- wise Turn Is DIFF
tferent-that's why New York regards
| It proudly as one of its most unique
shops.
Even the nanne-Suu- wise Turn--ha $
an original BACKGROUND It's from Gar
lie word meaning luck--for there's an
: old superstition among these folk that
II you follow the sun you'll have luck