Great Falls daily tribune., 1919-08-17
ESSEX CAR FILLS
UNIQUE SITUATION
Has Comfort and Power of High
Priced Motors and Yet Re-
tains Economy.

The automobile has been developed
into two general channels. The first
leads in the direction of dignity, silence.
refinement and smooth operation. The
other emphasizes economy of operation,
low initial cost and depreciation. The
cars that have been successful along this
last line have sacrificed comfort, ap-
pearance, longevity or some other of the
essential elements that are necessary TO
the real motor car.
Between these two there is a great
field that had not been occupied by any
car. 1t is this field which the Essex
fills Let us see how the engineers an
alyzed that want and how they have built
to meet it.
A car which exclusively meets such
! requirements must be one in which one
can sit comfortably. The backs Of the
seats must reach the shoulders. The
sides must conceal the knees and the
cushions must be real seats and not mere
lcdges.
Such car must be built at just the
right height from the ground, 50 that
one can feel safe when riding in it. No
iota of comfort should be sacrificed to
obtain appearance. Beauty should come
from the inherent qualities Of fitness Of
line and contour, and of work correctly
done.
celeration. The motor should start and
run easily on heavy fuel and should pos
sess smooth flexilibity of operation. The
frame must be so rigid that hard service
can never shake the car to pieces. There
must be no waste space. NO surplus ma
terial, no useless weight, nothing for
mere show.
The motor develops in excess of 80
horsepower, has four cylinders. is simple
in design. light in weight and, short in
length. The pistons are made very light.
The connecting rods are very long. The
crank shaft very heavy, stiff and sclen-
tifically counterbalanced. Operation IS
smooth and economical. The small di
mensions yield extraordinary horsepow-
er because of the unique design OF the
combustion chamber and gas passages.
The exhaust valves and passages are
located at the side of the motor and are
cooled by the inrushing cold water. The
manifold carrying carburetor is bolted
directly to the head and the inward pas
sages are given a downward slope from
the carburetor through the valves. Per-
feet conditions for starting are assured
since the raw gasoline flowing from a
choked carburetor must prime every
cylinder in the most effective way.
The combination of gravity flow of
the mixture and the hot manifold insures
perfect distribution and complete com
bustion of fuel Every drop Of gasoline
is atomized and burned. The motor has
detachable head, which allows com
plete machining of the combustion
chambers and easy access to the valves
and pistons. The spark plugs are famed
by the cool inlet gases. Thus they are
kept cool and clean. The valve rocker
arms oscillate on roller bearings. Every
moving part is enclosed. The crank and
transmission cases are of aluminium.
The Essex is 50 sturdily built that it
rides over the toughest roads with the
smnothness of a ear Of much greater
weight. Here low first cost obtai ins, for
the first time, in a car with the comfort
and safety that has only been obtainable
IN heavy cars that cost almost twice as
much, and great deal more to main
tain and operate