Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-01-03
Business Career of Peter Flint
4 Story of Salesn,anship by Harold Whitehead

very gracious and exceedingly able answers
20 correspondents.
w,s to naugs you w das knsT for senS
Introductory mail-order sales letter. cover
Ing advertisements inclosed. II. H. W.
Were it possible / would be glad to
comply, but surely you must see that
a general introductory letter for say
spark plugs or ladies' underwear or cor
respondence course or candy or bug
powder would have to be totally differ
ent. because the buying motion must he
answered by an appeal to different in
stncts In each case.
Send a sample Of what you like and
we will be glad to comment on it.
Glad you enjoy friend Peter.
lf you believe that discussion Of my prob.
sufficient general interest to your readers
please advise me through the EVENING Pun.
xnyr III" LEDoER; EDGE Otherwise may prssume upon
ask personal answer to my>questlon'
ysIons incioss Lose ar STAMPED and addressed en-
the copies of letters and clippings of adver-
tisements inclosed. OF course you will not
disclose my Identity in anything you may
Now. wishing to make a change 80 a, to
get into the line Of work / am better Guaii.
ned TO do than that am now doing, I an
n'losfa IN trade spa one situation wanted
situation waited ad. 7 r.
cannot reproduce your letter, but
tnese h general comments may prove of
heip 10 you and interest to others
Letter is spoiled because you in
close the two ads of one firm for differ.
ent jobs and discuss them. You need
70 Keep strictly to business in letters
appiylns for job and not discuss ir-
IIeievaht Ie,tar matters; In the middle of your
cat
tacks YOU should have added that at
tached sheet that outlines your business
experience The last paragraph is weak:
20 oS'h apout having no ruts to climb out
essar, anu no iuols to bow to is not nec-
you may call "e'
me personal history sheet is splendid.
Letter b, answering ad for general
1ua mayer OF chain store organization.
,ninor ,Hrs would be an excellent letter for a
lilihor position. but for such a big one
as II was is inadequate. There is no
proof OF success in any of your positions
IN IN tact, you hold a smaller position now
wera vnan o. iormeriy apparently, for you
you are travelling man. That is The
IMPRESSION your letter gives. No reasons
gwen for previous changes or desire for
present change No references, business
10 TO Suai ona's or hnancial-it helps to refer
o,S Iop--it establishes confidence in yo,,r
aoliity 10 accumulate funds of YOUR own.
letter G Your reason for leaving q
nasnIn ,a.l3Inhaiiy known concern because of the
,,it pUHisioie advancement, which possibly IL
Tute true, Is open to question. Why read
,! iu,unef! AS matter Of fact, you wasted
your your time with this ad, thlnk-it reads
very cheap to me and probably was for
y-hve-dollar-a-week copywriter
Letter d. This is a good letter-it is
tne only one which says anything ahout
your being successful. / question tho IN
saae se or managing salary. Better cav
salary inmateral to begin with. no.,
me what am worth after a month
pay" ' me WITHOUT
IN letters. remember that each nara
Sraph has, of itself. to be strong apomsh
10 sustain the interest Of the reader ana
carry nm to the next paragranh
weak paragraph will Therefore xiii in
terest and the reader may never get 70
'"e STRONG ones written later.
flnaily, your ad II is lost tbrou..
Delng too small. For such a nositior ~ 81
sou want you should display head. Ada
a me ABOUT being a proved success and
inat ma only the desire TO give up a traveI-
ing position could cause you to chanee
previous to which you were successs,,;;
store manager, Then kill the line
interview with principal only"
Match the want ads in tbe ,roa.
in them. " "uNertise