The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-06-28
Greater Fairmont and Its Manufacturing,
Commercial and Industrial Enterprises
The Eskimo in His Igloo Is
Not the Model Modern
Shopper!

Your credit the backbone of your standing the community
SHd the home merchant who gives credit He also gives
He puts himself out to sadfy The smallest shade. f ,
in what you buy - ''Ni pie-s'elNs
He exchanges your purchases they satisfactory
He gives your money back if you demand it
He the who stands person back of his guarantee and
makes good any losses you sustain through faulty goods
hatone word. Satisfaction y sums it all up
sand there's great significance that word The richness
and comfort Of twentieth century civilization are linked up with the
the SATISFACTION of those wants " 10 ana WIN
And md Just as the most progressive and happy community that
wch mas the greatest variety of wants and the best opportunity of sat
lsms them ALL the progressive and happy individual he
whose wants are not only many, but minuey satisfied
Primitive man has few wants and they easily satisfied Gum
crops and glass beads suffice delight the Eskimo he more civilized
he man. the more intricate his wants takes just gum drops
o varied rehnemn OF confectionery please the habant of an
advanced community. - -
Not rough standardized glass beads but deicatey and indyd
uay designed ewey is the demand of the highly civilized man or
The whole world has been fearful conflict over this yerv issue
me issue between civilization and between the Prssan
principle OF andarzng the individual and the American principle
of exsng the individual giving the play his wants and abilities
Your standing as free member of civilization
vaguely The highly civilized individual feels his wants ieeny and
WIN many eacu shades of personal preference. He therefore in
satisfying his wants by personal purchases picking out his 5
from great variety OF goods actually put his hands for individual
examination.
That means SATISFACTION.
That the SATISFACTION which the home merchant Gives
which his whole business in life his whole ambition to give
Inc merchant with whom you of refinement prefer
10 oea inc nome town merchant who sets TOR himself
First by personal cordial cooperation ascertain exactly what YOU
individually want whether be the style of garment the quail
y Of oodstuf the craftsmanship piece of furniture the type and
binding of book " M
Second his task having asceaned the shade of your want
is to satisfy precisely and permanently personally and
to exchange the article refund money not perfect
That service; that is satisfaction.
1t the keystone of the modern structure to demand
and to get these things.
DO YOU demand tema Are you an Eskmo in an sso. wait
ing for cheap ssmblsnse of civilization be you the form
of standardized baube7 Or you live progressive civilized
modern not taxing whatever standardized product expeer fatten-
ing profits another chooses send yo by the mail
eaialog process but forth yourself exactly what you ind
Mduay want of the infinitely varied products Of civizahon1
The home merchant helps you be the latter. SERVICE and
SATISFACTION he alone gives you. and he give you
duty only him but yourse your eit-to
your ezS6ono the home merchant yo heariss pa
1onage.