The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1919-11-20
E.. H. GROLLMAN & CO.

The above name Is significant IN view OF inc
position that the company has attained in its
present height Of esteem. in the four years since
rs establishment This company is also
known as the Leader under which name It
commenced and did business for some time.
The Leader was established here in 20 3 in
the Phillips building on Post Office Street.
This building occupied a space OF Is by p
feet. Today we find the firm Of c. ~. Crol-
man & Company in one oil the finest. two
story. modern brick buildings Of our city on
Broadway. The move was made only be
cause the growth of the business demanded
larger and more up-to-date quarters. January
1917, the Leader which was established by
Grollman and Bender, was Incorporated with
a capital of $4,000 Mr.. Bender quit the
business however before the incorporation
was perfected C. H. Crollman is President
and Manager; W. l.. Barnes. vice-president
B. Wright secretary treasurer; two stock
holoers live in the East and are engaged in
other business
Here is business house that is called by
travelling statesmen the best and most up-to-
date dry goods establishment west OF Fort
Worth This is remarkable in view OF the
fact that in l9l5 when the business was start
ed here, they only had small capital. But IT
il only by the methods used by the manage
ment and the strict attendance to the business
at hand with careful study of the markets
that this business has reached its present height
c. H. Grollman believes that only one price to
every person is the only fair and just way to
do business Prices are marked plain on the
goods at a margin consistent enough that cut
ting Of prices are not made" The latest equip
ment such as the basket system. the measure
graph "a device that measures accurately ev-
ery piece of goods sold and computes the
price, and many only like things that tend to
make for efficiency noticeable here MIR.
Crollman also believes in advertising and
backs his advertisements with deeds. BY this
method people appreciate sale-dates and other
features advertised by this firm He makes
three or four trips year to New ork mar
kets and buys the latest styles at the closest
prices obtainable. thus he keeps the store
stocked with the right goods
The store has many features that contribute
to make it the best in the section served by
Lubbock Well known and highly advertised
lines are kept there that the public recognize
as the best The balcony of the store where
ladies ready-to-wear goods are kept the diff
ferent departments in charge of experienced
parties. are some of these features. The ladies
ready -to-wear goods in charge OF Miss
Della Wilkinson. The Millinery Department
featuring Vogue styles is owned and managed
by Mrs C. D. Swift and Miss Martin. Miss
Rhea and Miss Thomas in charge Of the
piece goods and other shelf stock. Mr.. Kim
mel is in charge Of the mems furnishing. shoes.
etc, (he can be found almost anywhere in the
store where he is most needed). B. l.. Wright
is in charge of the bookkeeping department
This store handles the well known lines
such as Betty Wales dresses. Society Brand
Clothes Hannah Shoes for Men. Krippendorf
& Ditman shoes for Ladies; Stetson Hats and
Gloves, Royal Society. Art and Embroidery
goods, Roseknit Ladies Sweaters. Cupid Twins
for children Beal Pratt shoes for men, Head
light Overals for men. Martha Washington
and Lord Baltimore Clothes for boys. and La
dies Home Journal Patterns. besides the many
other numerous brands that recognized as
the best for the money
These are just few of the good things that
could be said of the progressive firm OF {. II.
Grollman * Company. This company shared
with all the business houses and citizens OF
West Texas in the three years drouth just
passed. yet they are here with the goods and
the consistent prices. the extra service, man
agement The history of this company can
not be written thoroughly it deserves, but
most all of the South Plains people know the
methods of business done and the record this
company has made since they came to our city
that has given to them the enviaoic position of
The Store of the Plains