The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-09-21
Big PROBLEMS UP
TO ADVERTISERS
Industrial Crisis Will Be Con-
sidered in New Orleans
Convention.
PATRONAGE OF BANKERS
Financiers Will Be Heard in
Campaign of Education
of Public.
PATRONAGE OF BANKERS

NEW ORLEANS, Sept 2o.-The fifteenth
annual convention of the Associated Ad-
vertising Clubs of the World. which will
open here with an inspiratonal meeting
at Tulane University tomorrow after
noon. promises to be the largest conven-
ton of advertising ever held. and in
many respects the most important
The central theme will be, How can
advertising, which helped to win the
war, be applied now to the needs of a
world at peaceT Especially will the
discussions of the convention be applied
to a solution of Industrial problems.
How can all interests, which concern
themselves with advertising, cooperate
toward Its employment in the education
Of capital and labor to have a better un-
Outstanding each of the other. and the
needs of the other?
OF particular Importance, also, Is the
advance interest that is being mani
Tested In the subject of bank advertis-
ing. For three half days bankers from
every SECTION, large cities and small, will
be assembled here for a closeup study
of how to do better advertising and more
advertising in the promotion of the pub
lie in a better use of the facilities which
bankers and legitimate investment
houses offer.
Increased Bank Advertising.
During the war banks which had
never advertised consistently in their
own behalf, got glimpse of the power
OF advertising in connection with its use
In the sale. OF Liberty bonds and in
raising funds for various war purposes.
Now, many of these banks are awaken
ing to the fact that advertising can and
should be applied to their own needs in
a similar manner.
One of the most interesting things of
the convention is the annual address to
the association OF z. S. F'lorea of New
York city, executive manager of the As
ISOLATED Advertising Clubs. This address
was made public here at the convention
! headquarters tonight In part MIR.
Florea said:
GAS never before, this Association
| and its work has become the center
of attention. the consumer, as well as
the advertiser and the advertising
| medium, having come to expect certain
definite things from us.
Advertising, to grow as We believe
It should in usefulness to all OF these
whom 1t benefits. must serve an in
reasIngly useful purpose.
For BENEFIT of Advertising.
1--WE are engaged in forwarding
advertising Just as manufacturer of a
useful product promotes a market for
| that product, the on-y difference being
| that this Association is Incorporated
| not for the profit to itself, but for profit
| of those who benefit through udvertls-
ing. So. we find ourselves performing
| such work as:
1. Protecting tbs good will OF adver-
| Using by seeing that advertising Is ret
abused; that those who are ignorant
Of its most skillful use shall not use
advertising In mannar so az 10 reduce
| It's value to them, and decrease us
pow err to aid others
2. Promoting public belief in the con-
sumer-value of advertising. by adver-
| tislng 1t by showing the consumer that
| advertising, properly used, lowers the
| cost of distribution, making buying
safer and easier.
8. Advocating the use OF more and
better advertising, and rendering such
| promotion work more effective by help
| Ing to establish instruction in adver-
Using and marketing in schools, colleges,
| Y. NJ G. AS etc. showing the nom
| advertiser the usefulness OF advertis-
| ing, to him and to his clientele, and
at the same moment providing instruc-
ton which will help guide him In its
| profitable usa
4. Helping TO provide better adver-
Using mediums for the advertiser, by
advocating and. In every possible way
I encouraging clean advertising columns,
| and the study of better methods of CO.
| operation on the part of the medium,
with the advertiser"