The Democratic advocate. [volume] (Westminster, Md.) 1865-1972, 1919-05-30
Art AndAdvertisInG

N0TE:-The writer will be glad to
answer any questions concerning Art
either through the column or per-
sonaIly, provided your question Is
accompanied b. your name and adj
dress. The writer will treat your
question con1dentially, IL 80 request
ed. Address ART AND TIE TIMES,
care Of The Democratic Advocate.
IN the old days. II miller made
certain quality Of -four or butcher
cured a certain brand of ham, he
might become famous in his own
| immediate community. His wares
m Ight be known and consumed by
| thousands. His fame and reputation
/ for excellence might even spread to
the neighboring communities.
But in these days Of enormous
business organizations when to be
most successful the fame Of one pro-
duct must reach not only must of our
hundred million people, but hundreds
Of millions in other lands. the big
manufacturer Il forced to do one
thinE--to advertise.
/ Advertising makes it. appeal
through the eye. hence the great i'm
portaHce Of the artist. He Is more
than important. he is Indispensable.
Therefore, he Is veil paid. For high
i trained abilities there are highly
generous salaries. In some cases
the earnings Of artists who devote
themselves TO advertising illustration,
the salaries run Into five figures.
i Take for example magazine adj
YeTIising. In one OF our Weeklies
The space for > double space adj
yertiaement. printed In Two colors.
costs $1,000 Do you think 1t rea-
sonabie to paY so much for the
space TO print items worth only
feH hundred dollars? The appeal of
an advertisement must be worthy of
the space IL Is % occupy and the APP
peal Il through the eye manufae-
turing company i forced - pay
hiEh price foT , high grade OF art
work. for II he does not. his COM
petltor will: and the firm that makes
the best appeal to the public eye
gets the pubiies attention and the
pnblic's dollars. This Is the fact
thai brings security to the we'll
trained artist and designer Who goes
IN thoroughly for advertising.
i Ono OF the phases OF commercial
Art that offers most, both artistIcally
and financially. L the art of the
Poster This l. : field al 70 itself
The poster In order to Be effective
must be so strong and inzIslent in
II appeal tint he who runs may
read II NUT. therefore. embody
but one idea. and that very definitely.
1 must through color. contrast and
above all. through ARRANGEMENT. not
ONLY attract The attention n spite of
nearby distractions. but It must hold
he attention and please The specta-
TOR. Any lettering the poster must
contain land the less there Ia, the
more effectively should be % leRibIe
an1 clear thgt i can Be rad with
eaHa NJ a considerable distance. A
poster that i effective IT the dis
lzHes Of > bloek Ii twice - effective
aa1 therefore twice as good IN In
faHIment as one that Is only visible
! f0T half q block. While the frst
duly OF the poster designer Is to
attract not merely aIIealIon but
FAVORABLE attention. IT most i'm.
poTfant task i 70 get IL particular
message To the passcr. by IN such A
~ aa 10 make the strongest and
! not persuasive impression On him
. - that II Il Hays DRINK Blanks
Lemonade. he Will at once become
Thirsty. II he poster say. a pair
n Dash's shoes will make your
fesI look neaIer.s he will look al his
feel and decide he had better 10
around TO Daah.a and bur new pair
q shoes. For the services OF an
aTIiat who en- design such posters
! advertisers I'll outbid one another.
To any one especially interested In
arI Who must make Il pay. CONNER
cal Art IL 4 great boon. and Mary
land not only offers adequate train
InE Of proven efficiency but Offers
countless opportunities fnT the pro
Italle perHuaI IF this ar.
:. NJ s