Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-09-10
BUSINESS PROBLEMS
SOLVED ny BRUNO DUKE.
by Harold Whitehead.

said quietly. and he'll call on more
| people every day than you can in Il
! year"
silence followed for II minute or two.
when NARROW said to Brown: "Wcn'
| Fred. If were paying the doctor. we'd
better ,2kc his prescription
knew you'd agree with me" Duke
was frankly pleased. Now. | want to
| tel YOU how to make YOUR ad get the
most attention possible
Cn>hinr-in ON the Window.
by using the illustration of your
! window in all your embellishments,
( so spoke Bruno Duke To the TWO in
tentiE listening insurance agents.
/ you give il an appearance totally diff
feren' from every other ad in the
! others and as soon readers see it
ihe% will know that it is yours.
That's So agreed NARROW.
Next. by heading tho ad-'Today's
insurance message in'-thcn. of course.
! follow your name on the illustration
OF your wtndow-Nom tie it up directly
! town knows. Then finish every adj
with this:
Tho address is --- Market street.
The telephone number is -.
This daily hnmmcrng away ut tho
public Will make il familiar with in
i Ibint f Mar;o quickly make il
pie familiar with the appearance OF
your place OF business. 1t Will be
'plIlt the ma luFil tnl1s IOr people &c
think Of you whenever they think OF
Insurance"
";Iiminy-crackety." exploded the now
enthusiastic Brown. ITS u whale of an
The advertising was placed right
;; away and n the suggestion OF Duke
10th papers sent a reporter TO notice
the crowd at 1889, when the bulletin.
| was changed.
The r-sIlt was that both papers gave
4 humorous writc-up about it.and thai
adj Isl fnv ,rlr 4.
Brown. of course.
Fer the next month Marrow & Brown
wee 2bout the two busiest people In
1 went with Bruno Duke to Detroit
on the problem OF getting speciality
mating case and was really disap-
pointed when Duke switched me 10
kcchoo TO Sec how things were coming
suggestion.
/. happened that I arrived just at
's50 s s rs bo r o1S5sSa frGm the sta
bulletin being fixed in NARROW &
Browns office window.
That particular one read:
Automobile Accident Insurance
Won't prevent the fool driver rum
ming into you-but it will prevent
YOU paying the damages. How
y chucklc arose in the crowd one
big good natur"d fellow turned TO his
companions and said. That's so-'mem-
Der when that red-hcadcd idiot Nc
Cracker backed into my car and
r rTnh, ,he lhmps and %nckled the
His companion laughed. And then
you took out some insurance. ch""
sisS Soprs rsh boz d me big man
have I had since. Smar; boys. them"
he indicated with his head in the di-
rection of the bulletin. I'm damned
on that No. plant. Jake told me the
fire policy expires soon. Fellows like
them deserve TO get on"
got TO his office.
Who's the chap" ne asked. Has
looked out Of the ~indow and there
he ... vas just climbing on trolley;
There h" is, | exclaimed quickly
My liver and lights Tasncd Brown.
That's Roley DuiAtch-Eot several fur
on NARROW ali right Hc called on
Duiatch and whom he said Insurance
the chap turned OF him. shook his fists
in his face and roared:
Beat ii +. II. q. and If yoI ever come
around here again III strange YOU"
and now he's talking of giving US
MARROW happened to come in just
t then and ! told him what ia heard.
Mr. nulatch, YOU threatened to
strangls me # ! came here again III
The big chap lauEhcd--thats all he
could debut when Marrow left he
had good sized application in his
That window plan and the, adver.,,
Using Is proving its value already.
crowed NARROW delightedly.
The day NARROW signed up pulatch
for his tire insurance Plant Number
3" All had lunch together at the
Ellard Hotel. II was a kind of celc-
brat!on affair. for that Dulatch contract
was the biggest one secured up TO
date.
When we had lighted our cigars and
were enjoying the feeling Of peace
with all the world" that follows all
moderate. we!i-cookcd and wcll-scrved
meals. eaten with cheerful. companion
able company. preached the real sub
jcct OF my visit.
"Mr NARROW. YOU pretend To be an
expert on insurance. don't YOU?
mean a real dyed the wool expert.
while Brown laughed and said
III there's amy man Within a thou
sand miles OF this spot who really
knows the ms and outs OF insurance
especially tire and !ifc-than Fred
Afarlow-wen I've never heard Of him,
that's am"
That's just about what Mr.. Duke
evidently delighted the clcvcr. but
modest NARROW. Moreover" | con
tinucd. Mr. Duke says that right here
in Kcehoo arc plenty Of men and WON
en- who would -:ivu real money TO know
I something Of the intricacics OF insur
anCc.''
What's the ihea%' Brown queried.
suranc 70" comsnltanta ua' hn, II ike Ike
/ that--i"red NARROW, insurance consult
ant interviews by appointment only.
Ten bucks per interview paid to his
/ or secretary. liza. ha. ha."
/ We were I'll in a sufficiently genial
~ UMI