davidaulloa/AmericanStories huggingface dataset:
The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-10-27
FARMERS, TOO HAVE FOUND
cit PAYS TO ADVERTISE
Many Methods, Often Overlooked, by Which Consumer
May Be Made Customers for Products Raised on the
Farm-Bulletn Boards Are Big Helps


iairy farmer who built up a large
retail trade not only carried on his
vehicles the name of his farm, but
made all his trucks and wagons even
more distinctive by painting them a
dark yellow.
Letterheads a Help
Printed letterheads are a real asset
for the farmer who is selling to eth
Ell wholesale or retail trade. The fol-
lowing form is suggestive;
James ]. Jameson, Proprietor
Butter, Eggs, Dressed Poultry, by
Parcel Post from the Farm to You
Many farmers who handle consider
able quantities of produce find it pro-
fitable to use distinctive, printed wrap
pers. Another simple means of adj
vertising is neatly printed gummed
labels for use on the otside of pack
ages sent by parcel post or express.
Advertisements in local or metro
politan papers should be short and
should give description of the goods
with the prices, and the name and
address of the person advertising. In
some cities the Sunday edition gives
better results than the daily edition.
What Advertiser Should Know
The person who advertises must of
fer product that is wanted by the
persons who read the paper at the
item the product is advertised, in the
places where the paper has a circula'
ton. In other words, he must know
what to advertise, when to advertise
and where to advertise. The follow
ing are suggested forms for parce
post classified advertising.
Fresh eggs direct from farm. Sent
for three dozen delivered by
parcel post, prepaid, Fair View
Farm, Blank, Va.
Butter, direct from dairy. Fresh
clean and sweet. Send for two
pounds, delivered postpaid by parce
post. Fair View Farm, Blank, Va.
Cherries from the tree to you by
prepaid parcel post. Picked the day
they are mailed. Send ---- cents fol
QUARTS To Fair View Farm
Blank, Va.
Typical of the small number OF
farmers who have entered the field OF
national advertising is one in mid
dle-western State, who has built up a
countrywide trade in his special
brand of homemade sausage by us
ing the advertising columns of pub
locations of national circulation, sup
plemented by cleverly prepared pam
phlets and the use of distinctive
wrappers.
The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-10-27

More efficient handling of apples
than frequently is the case in regions
where the crop is barreled will per-
nit the growers to realize greater
return for their labor, will reduce the
waste that comes in careless handling
and will bring a better product to
the consumer, according to recon-
mendations of the United States De-
partment of Agriculture. The APP
pies grown in great majority of the
states are shipped in barrels.
A large amount of barreled fruit
reaching the market each season is
seriously impaired in quality by be-
ing picked at the wrong stage of ma
turity, either too early or too late.
The grower must realize that fruit is
not ready to be picked when it clings
to the spurs so tightly that the spurs
arc pulled out or broken Further
more, the color of fruit which even
tually turns red is not always a re-
liable index, because of differences in
prevailing weather in different sea-
sons. Whether or not the red color
cation of maturity is q ground color
which, when the fruit is ready for
picking, should be turning from clear
green to whitish or greenish yell
low. Yellow, green, and russell vari-
etics of apples are generally ready to
pick when they have attained the
proper size and the stems separate
readily from the spurs.
PICKING UTENSILS USED
Apple growers use a variety of
picking utensils, some of which are
given special approval 1t is general
ly advantageous, in removing the
crop, to use both sacks and round
half-bushel baskets, as the latter are
especially convenient for gathering
fruit near the ground, while the sacks
can be used best when the picker
stands upright. In using sacks, spec
ial care must be taken to avoid bruis-
ing the fruit. In emptying either the
basket or the sack, the apples must
not be dropped. If basket is used
it should be lowered to the bottom of
the lug box or other receptacle and
inverted gently. One type of sack is
constructed with a drop bottom, so
that the fruit can be emptied with
out bruising. t
Efficiency in picking depends con-
siderably on the use of ladders of
the proper type. Several varities are
commonly employed Stepladders are
The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-10-27

type Of grading table is made with
a piece of canvas or burlap stretched
over rectangular frame, and is not
fitted for running the fruit from the
apron into the barrel. The apples
must be sorted by hand into baskets
IN which they are lowered into bar
rels.
SIZING MACHINES MUCH USED
At present sizing machines are be-
ing used quite extensively for barrel
packing in all sections to meet the
demand for apples of uniform size.
In making selection the apple grow
er must determine which machine has
l capacity proportionate to the size
of his orchard and can be operated
economically. The apple grower
raising any considerable quantity of
ruit should give careful attention to
the advantages of mechanical con-
yeyors, which save great amount of
labor both in handling loose fruit and
light packages.
Not a little Importance is to be at
,ached to the method of packing the
barrel. Because the trade customa-
rily demands an attractive pack, the
better colored apples of uniform size
nay be placed in the face, but TIC
packer should remember that the
general quality and size should con-
'orm to the grade in the rest of the
barrel.
The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-10-27
HELPFUL HINTS AND REAL NEWS
TO AID THE BIG AND
@~% VII
LITTLE FARMER y

shire has a greater per capita sale.
New Hampshire was a close second
to Rhode Island in per capita sales
for the month of September. Her
per capita sales were IL cents with a.
total sales Of $75,50769, the total
sales in New Hampshire amounting
to $48,401.73. Connecticut followed
close behind Rhode Island with sales
amounting to $69,664.36. Names to-
tai sales aggregate $32,120.80. Yer
mont is in the last place with $13,-
227.08.
These reports also show that the de
mand for the new Treasury Savings
Certificates of 500 and $1,000 is in
creasing daily. 49, 5sga
The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-10-27
Gains Made I'm
Thrift Campaign


New Hampshire fell into second
place among other New England
States in per capita sales of Thrift
Stamps, War Savings Stamps and
Treasury Certificates during the
month of September according to
latest reports received from Mrs. c.
r. Burlingame, director of the Stats
teal bureau, Savings Division, First
Federal Reserve District. Figures
show that the per capita sales for
September in New Hampshire total
led II cents with the total sales $48,-
,401.73. Massachusetts, leads the 9TH
er New England States in September
sales with total of $250,819.44, but
in population proportion New Hamp-
The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-10-27

Mention advertising to the old-time
farmer and he thinks of large display
type announcements more or less ex-
pensively illustrated. But modern
farmers have found scores of ways by
which they can attract buyers for
their products. The suggestion offer
ed herewith are designed particular
ly for the farmer who is in a position
to supply a given grade of goods in
sufficient quantities to meet a stable
demand. Butter, eggs, live and dres-
sed poultry, dressed meat, home-ren-
dered lard, sausage, fruit and veget-
ables are among the commodities the
sales of which can be bettered by
some form of farm advertising.
There are many means of direct APP
peal to buyers which are made par
ticularly profitable by the tremendous
increase in auto travel. Today that
| farm is remote indeed which is not
passed many times a week by town
or city motorists, the majority of
whom are possible customers for the
farmer. Consequently he must look
well to the appearance of his place.
Perhaps unsightly features of which
he is not conscious exist, but the
passer-by, keen to discern these signs
of laxness, hesitates to purchase at
such a farm.
Use for Bulletin Boards
A bulletin board near the front gate
is big asset, if carefully prepared.
In addition to the name of the farm
or the farm owner, it should state in
simple, large type the kinds of pro-
duce for sale and the prices. Some
! farmers have found supplementary
notices, placed at a proper distance
on either side of the main bulletin
board, very valuable in calling atten-
ton to the latter Suggested word
ing for these follows:
FAIR VALLEY FARM
Read Marketing Bulletin Ahead
There are various ways in which
the farm name can be displayed to
the owners financial advantage. Any
farm will be better remembered by
passing strangers if its name appears
in neat lettering over or beside the
main entrance or across the face of
barn. The farmer who possesses an
auto trucll-and he is legion these
days-is overlooking a splendid adj
vertising opportunity i fhe does not
have the name of his farm and his
special products neatly lettered on the
side of his vehicle. Then every trip
to town is a reminder to hundreds,
perhaps thousands, of people that the
owner is still con the map" One
The Delta independent., 1919-12-19
WESTERN SLOPE TO GO
AFTER TOURIST BUSINESS

At meeting held at Salida last
week the Southwestern Colorado Tour
ist Commercial association was form
ally organized, with the end in view
of securing for the Western Slope a
good share of the tourist trade for
succeeding years.
There were representatives from
all parts of the slope, DR.. A. E. Miller
attending for Delta, and being appoint
ed a member of the executive COM
mittee of five members.
1t is planned to employ secretary
at a salary of $4,000 per year, who
will devote his entire time to the
work, secure funds and issue litera-
ture for distribution to tourists in the
large rcities.
There is a wealth of attractions for
the tourist on the Western Slope, and
one of the ost attractive is beautiful
Grand Mesa with its hundreds OF
lakes 1t looks to us as if united
effort ought to bring a good share of
this business our way, and ultimately
secure the much desired good roads.
The Delta independent., 1919-12-19
YUMA COUNTY MAN BOASTS pr
$4,000 HARVEST THIS YEAR

Much is being said over the( country
of Yuma county man raisiR g s2o.-
900 crop this year. We woxtd not pay
any attention to the rep95 out the
man whose name is Eli Efske' was
former resident OF Mon4ose county
and this is sufficient eYshence to call
his particular attenticf to some OF
the crops in Delta counfy y this year.
fellow of this sect lon netted over
$4,000 off of less than that many @ acres
of onions; several haE netted returns
around s12. 600 and $4,000 off of com
paratively small yacts. Many OF the
orchardists have returns upwards OF
s35 900 and the p potato and beet men,
as well as the small grain farmers
could easily SNOW up crop that
would more ulan equal our friend Ell.
At any rate the gentleman undoubt-
edly did veil, but il he really wants
10 get ilto the game in big figures
he shor,id try Delta county for while.
The Delta independent., 1919-12-19
popJLAR YOUNG COUPLE HERE
SPRING SURPRISE ON FRIENDS

The announcement OF the marriage
on Sunday evening at the Methodist
parsonage of Miss Olive Pelham and
Alvin G. Beatty, Delta couple. came
as a surprise to their many friends
here
The bride is charming girl who
has spent number of years here,
making her home with Mr.. and Mrs.
j. w. Bouldin She is employed as
bookkkeeper at the Frost grocery
The groom is the eldest son of Mr..
and Mrs. ]. T Beatty of this city, who
won an enviable reputation for him
self with the invincible marines in
France, being cited by Commander
General Petain for personal bravery
What girl. knowing of such deeds,
could resist the call of one OF Delta s
heroes. especially since he has re
turned In the full glory OF manhood
protected by the hand of Providence
even though exposing himself TO al
the dangers OF war
And SO we attach no blame to them
because they didn't herald their inten
tions to the world throug mega
phone, but on the contrary congratu
late them on the most happy occasion
and express the wish that God will
be merciful and kind and continue
the blessing He has bestowed hereto
fore
The brides sister. Mrs. Della Beebe
from Ouray, WAS the only relative
present They will make their home
in Delta for the present
The Delta independent., 1919-12-19
TWO NARROWLY AVERT BAD
ACCIDENT IN RUNAWAY

Tuesday morning J. V. Plantz and
Lawrence Butler. OF North Delta
started for town in an open rig. and
as they neared the bridge the horse
either became frightened or thought
In warm his blood n little. started
n, n brisk gait and soon became un-
manageable.
When the two men reaizeu 'neif
plight they jumped. Mr. Plantz IAN
ing on his shoulder and bruisins IL
considerably. His companion was
more fortunate and ESCAPED without
injury The horse stopped near the
Independent Lumber yards and the
wagon wa sstill right end up wh'ch
was considered miracle in view OF
the steam he had on when ne nisap
reared at hte bridge.
The Delta independent., 1919-12-19
EVANS BOUND OVER TO NEXT
TERM OF DISTRICT COURT

A preliminary hearing of Robert L.
Evans, formerly Delta resident, was
held in Denver last week and as a re-
suit of the testimony introduced he
was bound over to appear at the next
term of District court in Denver.
Evans is charged with using the
funds belonging to the Delco Light
Company. a Denver firm, and also
writing checks without an account.
He spent a number of months here
and had promise of good business,
but the flu conditions for several
months last year seriously interfered
and he had no funds with which to
live in the meantime, so the inevitable
happened.
When he discovered his situation he
took a long chance and beat it" for
California and was apprehended at
San Francisco.
The Delco Light company has done
considerable business over in this sec
ton, and while the dealings of Mr..
Evans were not satisfactory to Delta
county people. neither were they sat
isfactory to the company. The Delco
people are reputed to be altogether
straight and above board, and in deal
ing with them one may not have any
hesitancy of a square deal.
The Delta independent., 1919-12-19
MISS AGKETA EVANS is
BRIDE OF w. A. JENKINS

A wedding of Importance on De-
cember 10th was that of Miss Agneta
Evans, only child of Mr.. and Mrs. w.
S. Evans, former Delta residents, and
W. A. Jenkins. who is we'll known
and respected here, the ceremony be-
ing performed at Antonito where the
groom is employed.
Mrs. Jenkins is a charming lady
who spent a number of years in and
near Delta, being for some time a
teacher in the Delta schools. In July
last the family removed to Santa Fe,
New Mexico, where they still make
their home.
Mr. and Mrs. jenkins have gone to
Canada on honeymoon trip to visit
the groom's parents They will be
at home in Antonito after April lst.
The Delta independent., 1919-12-19
AS TO THE MATTER LAST
WEEK OF "BEAUTY'S" DEATH

Every time some people open their
mouth they stick their foot in 1t, and
every time we go to press we fill up
from twelve to sixteen pages of some
thing-a heterogeneous combination
of humor, pathos and indifferent not
much ch-ofanythingness. of
Every once in while we get in
formation which We fail to interpret
Alright, and in all cases we stand ready
to retract any misleading statements
if possible.
Anent this subject we refer to the
item in last weeks Independent re-
garding Beauty" the fine sorrel
horse of H. E Stockham's. which sus-
tanned broken leg by collision with
car.
We are advised by an eye witness
that the article was not according to
fact and was greatly exaggerated.
The story was published as We under
stood it. and our informant was. as
we understand it, relying only on In
formation gathered from others, and
so as usual with story passing
through several HANDS, when it ap-
peared in print. it perhaps did not give
the facts correctly.
The story was not published with
any idea of injuring any person which
accounts for the Withholding OF
names. but with the hope that other
drivers might be more careful in the
future. at the same time trying to
cling to the facts in the case.
oil IN
truthful statements. and if in any
respect we have failed we are willing
to make amends.
The Delta independent., 1919-12-19
PLANS COMPLETE FOR BIG
COMMUNITY CHRISTMAS Do,NGs

The final arrangements have been
perfected for the Community Christ
mas sehvice to be held Christmas eve
ming and we herewith present to
our readers a brief outline Of the
pans.
There is but one building in the city
at this time with capacity which
even approaches possibility for such a
gathering, and that is the Methodist
church. The trustees have kindly
consented to permit the community
to use this building for the program
which will begin promptly at O'Clock
The office of the Delta Independent
has been designated as the place for
receiving donations, and beginning
Monday morning, December 22nd,
committee of ladies' will be here to re-
ceive whatever you wish to give.
Remember this is your Christmas:
the Delta Woman's club is only act
ing as your servant, in taking charge
at central point of much needed
things for those less fortunate
than others, while the Elks lever
ready protectors of humanity will
distribute them
Letters have been sent to every
lodge and club organization OF the
city. and even at this early date they
have responded most nobly.
We are pleased to give below an
outline of the program for Christmas
evening:
Entrance of Children's Vested
Choir "Silent Night 81.
Childrens Choir standing------
20, Little Town of Bethlehem"
Invocation -.--..-..- Rev. J. II. Cramps
Song g-.--..-.--..-.----- ---... Adult Choir
The Christmas Grace Adams
Aunt Shoh
Singing by the Community of eight
familiar Christmas hymns.
The White Christmas in our Town
...-...--..- Report by Rev. G. F. Klein.
Childrens
shepherds Watched Their Flocks." +"
Benetiiction. ...--..---- Rev. A. b. Parry
Music under the direction OF Mr.
Gordon Wisoner)
The Delta independent., 1919-12-19
FALLS ON ICE AND BREAKS LEG
is FATE OF LOCAL LADY

While walking along the sidewalk
just north of the Lincoln school build
ing Monday morning, Mrs. ]. S. Robin
son had the misfortune TO slip on the
icy walk. striking the ground in such
manner as to break one of her limbs
near the hip.
DIR. Cleland was called and at once
rendered such assistance as was neces-
sary and she is now passing through
the necessary convalescent period
which is always long and tedious.
1t is with sincerest regret that We
chronicle this accident.
The Delta independent., 1919-12-19
YOUNG MAN DIES FRIDAY AT
HOME ON CALIFORNIA MESA

On Friday. December 18th, death
came to relieve the sufferings OF hoy
Gillespie. n California mesa rancher'
death being due to brain fever. He
was twenty-six years OF age.
, He leaves to mourn his untimely
loss his wife and little daughter hve
years of age; father, mother, erother'
]. C. Gillespie, and sister. Mrs. VIII
Brown.
Funeral services were held Sunday
and interment was at the ButtermiiR
gulch cemetery.
The Delta independent., 1919-12-19
SPECIAL SERVICE FOR PATRONS
OF THE DELTA POSTOFFiCe

The postoffice will remain open eve
nines from six to seven until Christ
mas and from two TO five In the after-
noon, Sunday, December 21st, for the
purpose of accepting parcel post pack
ages for mailing. No other business
will be transacted. The general deliv-
cry. registry and money order depart
ments will be closed during those addi-
tional hours of service. Wrap parcels
securely and address them plainly.
Buy War Saving Stamps. the most
substantial Christmas present you can
make.
The Delta independent., 1919-12-19

ings were filled to their capacity with
the grades (and nothing else was ever
taught in these country schools) it
would not make single seat differ
ence in the high school.
Fourth As to tuition students-in
the high school there are number of
tuition students. The tuition for these
students is being charged to and col,
lected from either the parents of the
students or the school districts from
which they come. 1t is possible under
the law to deny all such admission to
the high school, but comparatively
their number is so small that such
action would not result in sufficient
room being had. Furthermore, such
action would doubtless result in one or
both of the parents of tuition stu
dent moving into town, claiming this
as their residence, and we would then
be bound to receive the student and
would have lost the tuition as we'll.
This has already occurred in a number
Of cases.
Professor Foster has already written
of high school conditions. but it may
not be amiss to bring more definitely
to the attention of the parents just
how precarious our situation is with
reference to remaining on the ac-
credited list of the colleges and uni
versities of the country. This is con-
trolled by the North Central associa-
ton. Their requirements cover both
the number and standing of high
10 N I'll 81
Without going into detail, it may be
stated that we by no means meet their
high school requirements. Complete
Information as to these requiremnts
may be had from Professor Foster if
desired)
In their latest bulletin they say:
During the period of the war the as
sociation has been somewhat lenient
in demanding the correction of evils
traceable to inadequate building con-
ditions. Beginning with 1921 how
ever, all schools whose buildings are
inexcusably inadequate and lacking in
modern equipment may expect to have
North Central association accrediting
privileges withheld from them"
The decision OF the Board to ask
for this building fund came only after
long consideration. When was closed
II would have been put before the
community but for the hope that an
other year would show a reduction OF
cUst Instead, there has been a fur
ther increase, and We are assured by
reputable architects that there will be
stin further increase by midsummer,
and no probable reduction of sub
stantial nature for eight or ten years
Hence our decision to- submit il now
A., and have our contracts let before fur.
ther advance come.
The facts and figures in this state
ment are all taken from public records
| open to anyone for verification. and
| the Board hopes that all voters will in
vestigate for themselves, both as to
the facts given herein and as to ex
isting conditions in the high school
/ by personal visits to our schools.
C. H. STEWART,
/ Secy OF the Board of Education
The Delta independent., 1919-12-19
LOCAL LADY MARRiES MAN
FROM LONE STAR STATE

parsonage Mrs. Lottie Place. well
known Delta lady. was united in mar
riage to James Williams, of Buffalo
Springs, Texas.
The couple were accompanied by
Mrs. w. T. Gilbert and daughter,
Blanche, as witnesses.
The gentleman is not known here.
but his bride has made her home
here with her children several years
and is respected in the community.
We wish them smooth waters on the
sea of matrimony.
The Delta independent., 1919-12-19
FORMER DELTA MAN DIES AT
HIS HOME IN CALIFORNIA

A telegram received this week an
nounced the death on Sunday. Decem-
ber 14th, of George Preston, at the
family home in San Gabriel, Califor'
MIA. No details We're given.
Mr.. Preston was former sheep
man of this section and lived in Delta
Four or five years ago he and his wife
removed to the California city where
they have since made their home
They have many friends here who will
regret his loss.
The Delta independent., 1919-12-19

The citizens Of School Distrlct NO.
1 of Delta county will be asked to
vote bond issue of 100000 on De-
cember 80. for the purpose of erect
ing a new High School building. This
building is absolutely necessary to re-
lieve the already badly contested con-
dition of the public schools. Even
with the erection of the new building
all the rooms of the old building will
be used next year. Any one who
doubts the need of the expenditure is
urged to make a personal investiga-
ton or inform himself through some
reliable source.