Evening star., 1919-03-30
CLEAR SHELVES FOR j. s. GOODS

i :
| Merchants ahd tradesmen overseas,
here, there and everywhere through
out the world.
Germany Plans are e e airing a r in g
to Gain Trade. ,ar American
goods and eagerly scanning the hori-
zon for the victorious Stars and
Stripes topping the merchant marine
which will bring Made in U. S. A."
merchandise of quality across the
Iseyen seas and into all ports.
Meanwhile. Germany, as a nation
apart. fullyireaHzes that the signing
of peace will only mean the beginning
Of a new and even l1ardsr commercial
war, for which all the resources of
business are required to put Industrial
Germany on sound defensive. basis.
BY network Of commercial scientific
and purely commercial organizations.
by plans for gathering trade informa-
ton and by. trade educational propa-
ganda by Keeping the business circles
OF the. world informed aa to German
improvements in technique, Germany
is preparing to re-enter world markets
and fight for commerce
Germany proposes to meet discour-
laying hafdicaps Of after-war pre- ju-
idice and boycott by making German
goods of such quality. and prices as
cannot be excelled by foreign manu-
facturers. American goods, as rule,
are already noted for quality, but the
fear now is among the business pro-
Ijectors that abnormally high wages,
unprecedented costs of living. coupled
with what has come to be called the
American standard of living viii
make the prices for American goods
In world markets SO high that Ger
many will be able easily to underbid.
The suggestion is made as a thought
that is receiving close attention in
the councils of the business interests.
The answer to the problem is not yet
ready. 1t is conceded that American
manufacturing costs must be reduced.
X
1ndustrfally efficient Germany was
defeated when the sleeping giant Of
American genius
Better Goods Will and technical skill
Defeat Germany. ean eas Is''ssS be- sefeated aed
tagafn when the business mobilization
bombards the ports Of the world with
the spirit of American industry, turning
out better goods at just as good prices
to meet competition from Germany or
any other trade-rival nation.
First will be given three i11ustra-
tions of how the markets Of the world
are beckoning to United States COM
merce taken from France, Spain and
China; second will be shown the three
factors which initiate most strongly
against the natural and desired ex-
panion OF the foreign trade Of the
United States; third will be told what
the financial interests of the United
States have undertaken as their ma
tional duty, to extend banking facili-
ties into foreign commercial centers
In order to expedite and protect
ly to throw the spotlight on condi-
tions, problems and the wide -visioned
ana broad-zea1ed way in which the
business genius of the United States
is working toward a place in the
SUM-
X
France has given American exhibi-
tors the place of honor at the three
big fairs, and offered
Trade Fairs every possible facility
for the display Of
AZ SAoAce' American goods. True,
this was done because American
goods are most in demand. The Lyon
fair, an international affair, purposing
to replace the Leipzig fair, has brought
some lines Of American goods con-
spicuously to the attention of trade
leaders in number of countries, and
promises to beget much trade for the
American manufacturers and export
ers The Paris fair to be held from
April IS to May 10 Is principally ma
tional, but there will be good repre-
sentation of American goods, particu-
larly those needed during the recon-
struction period. and illustrating how
the United States and France can ex-
change shiploads. From the third
Bedeaux fair, May 81 to June IS,
which is largely colonial, the utmost
advantage to American commerce is
expected to result.
Approximately one-third of the mer-
chandise bought for and imported into
the French colonies, as we'll as of the
products exported therefrom, are han
died by Bordeaux firms. 1t is beyond
doubt. as evidenced by the numerous
with American manufacturers and ex-
pofters by French firms and business
men. and by the very apparent leaning
toward American goods and commerce.
Bordeaux, that participation in the
Bordeaux sample fair by American
firms will be Of special interest to the
French merchant and public. and will
be without doubt highly profitable to
American exhibitors.
The fair management will group the
American exhibits in a position as ia
vorable as their extent
American will merit, and as many
Of the American exhibits
ExnlDlts. at the Lyon fair are
being shipped to Bordeaux. as much
Of a complete section of the exhibition
stands as may be used has been placed
At the disposition of Americans par
ticipating.
The United States bureau of foreign
and domestic commerce has preached
that full line of stock samples
should be shown. and that an expert
representative should be in charge. in
order to best present the exhibit and
to realize Immediate returns by TAX
ing orders for future delivery. Illus
trated catalogues should be sent, pref
erably in French, with dimensions or,
equivalents in the metric system, and
with delivery prices quoted.
The French government has grant,
ed the privileges Of bonded customs
entry for exhibits for the Bordeaux
fair, and extended the bonded period
for exhibits for the Lyon fair in or
der that thew NAV also be displayed at