The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1919-03-13
ASSOCIATED AD
Clubs DRIVE
IS SUCCESSFUL


Crooked OH Promoters Los
ing to Forces Of Truth,
OF wu,' have iullon,i lHe oil
ucuw'.n. off fIr national ,lgi
lance committee %, 'he Associated
AI,ru.w Iub, n lhc World with
keen interest because tboughilf men
IN the industry have ueVeJ the iske
ul Ny.. promoter q, ihc most dan.
gerpn, NJ all cnfmr ui 'h, oil bu'i-
nr,.
Much or definite character has
been accomplished by these in,tsti-
glt.u md through the report
which, have been issued by the com
mi'D, NHtH remains to be- done
sa,, ihr current issue oi Associated
Advertising
Source OF Danger to Industry
O'l meu can spot the iaker A. iaf
=, they can see him They know hb
camurt, Bw unfortunately the
rubl,r +. nu' so discriminating and
pcYpl arc inclined 10 blame me lrv'i.
mate industry nfih ,he r. deed. oi Z
icw crook, OF q, ofl OF stock IS
od i0.L
Crude oh taxes and other form. oi
taxation. and every manner oi lcgi,
la,ion affecting Ihc industry. as well
a. the attitude nj pubic officials and
even the attitude oi the courts N
Som- measure are founded on public
opinion
II has come % be a recognized fact
in busineS, that u an industry does
not clean house ior itself the law will
d. 1t. and the Law often operates ~
such q manner e, 10 inllfe the icgi,i-
mate while seeking 90 stop the taker.
Crooks MAX. Most Noise.
Ten crooked promoters. # lcit To-
use their own devices without inter
ference. could C0rutefart the impre'
SION made by - legitimate 0,l OPP
orators, because the crooked man
makes more noise about What he IS
doing
He can afford 10 spend almo,, any
sum for advertising, for he i' m The
business oi producing oil stocks. moi
o,l, and nearly all the money hs ,aIU'
IN is velvet
An Unweloome Guest
E4kcrs were not welcome IN the in
du,try When newspapers and other
periodicals began to urge the greater
production OF oil, and the CouSerya.
iion OF the present supply, as mean'
for helping win the war, the iaker
turned TO the oil business
He was unwelcomc ~ the industry
Vet he has remained and has con
tinued to advertise supposed profits
oi producing companic,. thus giyinl
the impression that the industry i
proiIteerlpg
To be sure. he says. nothing in hi
advertising Of the expense OF eSperi
mental drlllng-of dry holes II
tells but one side OF the Story--al
ways the Success SIDE. never the Fail
ufe side.
II is no, material 10 him II h
hurts the oil business. FOR that Is ou
of his line. He IS in the oil stool
business.
Why the Clubs Joined Fight.
Advertisers, advertising medium
and advertising agents have been or
ganiged for some wears for the pro
lection OF advertising against abuse
that would lessen It's power as a busl
ness force
In the world OF advertising organ
izdtion and the Associated Adyertig
ing Clubs Of the World are Synony
nous terms This association EN-
braces membership OF 1900. includ
ing 800 big firms that have given tn
movement cooperation, as well a
nineteen national associations repre-
Senting various lines of business per
tainns 20 advertising. and $50 loos
advertising clubs. situated in III
principal centcrs OF population.
Our Preparedness Recognized.
| Having waged war againS, iraudu
lent Advertising in the automobile in
duS,ry and various other lines c
business, il was recognized that "
were prepared, and leaders of the o
industry turned to .his association fo
relief at time when il was eStimat
ed that there we're nearly one thou
sand active oil production scheme
under way, 200 or more OF whic
were especially worthy OF condemna
ton
These leaeders knew that this A,
soclation which had always stood ia
the Proposition that the publio's wei
\ fare should he considered first. ha
won place for itself in oiiici.
quarters and in public confidence.
When an industry seeks protec,io
through its own activities, there
danger that people will believe 1t ha
an AK to grind. But We had eStat
lished a standing because We hay
always stood for the public weliar
| We had the machinery for qulc
action.
Need for Concentrating Efforts.
Other agencies were in the fiel
before We were called into the matte
but for one reason or another, eac
was powerless to get quick result
Some had no power beyond stat
lines, Others, OF broader scope, di
not have authority to take deiini'
action Others had authority, br