Omaha daily bee., 1919-07-27
By WILLIAM R. SANBORN.

Well, sir, we knew it had to
come; it was written in the book OF
fale about two years ago, after
which there was no escape. The
writer has been looking for its ad
vent for some time, in fact expected
It's arrival last fall, and now. at last,
our patient expectancy is TO be re-
warded and our prophetic soul salts
fed.
Surely life is to be more than ever
worth living for men in "Our Set"
so we hasten to tell the story.
The hundred dollar readytowear
suit for men has arrived, or at least
$ on its way. 1t will reach the high
class retailers in early September
aud invites a cordial welcome. The
$500 suit will be neat but not
gaudy, nor even a nifty affair. 1t
viii be quiet and refined, if you
please, with that charming, well-bred
appearance which is ever its own
best introduction.
Good Clothes An Asset.
Costly thy raiment as thy purse
will buy" said Shakespeare, the
great analyst of humanity and word
painter of the emotions. Shake
speare knew, and successful men in
TIL, day, and age are taking his ad-
vice as to clothing of quality, suit
able to their surroundings and ages.
So, then. all hail to the $500 suit, if
il be worth the money and men wish
to buy it. IN the meanwhile we are
all liable to obtain some very pre-
sentable clothes for a good deal
les money, we are most happy to
st; tie, both of the ready-to-wear and
tailor made varieties.
Now, we are not going to give
yo, the address of the progenitor of
this 500 ready-to-wear marvel OF
the loom and needle trades; nor the
names of any local merchants who
ma possibly display these aristo-
cratic garments for our delectatlon.
Sufficient to state that in long
life devoted almost exclusively to
reading clothing ads, we had never
seen the name in print of the cloth
IN manufacturer who has intro
duced this innovation; one destined,
it may be to, have many imltators
before summer wanes.
Plans Better Clothes.
The genius of this creme-de-la-
| creme in mems attire is New
Yorker, as you may have surmised.
He has been making good clothes
| for years. Right now, he says, his
firm will specialize in even better
and higher priced clothes than ever.
He tells us in his own naive way
that he came pretty near to launch
ing his $500 winter line last August
and that we'll known manufac turers
ridiculed the idea. They called it a
pipe dream. Said men wouldn't pay
that price for ready mades. 1T isn't
done, dear boy" they said in warm
ing.
Well, our hero said it will be done,
and it is. Retailers are, it is claimed,
buying these $500 suits in all the in
terror cities, more so indeed, than
in New York City, according to our
informant, and he knows, for he
makes 'em. His fall line modestly
begins at $35 and the bulk of it re-
tails at $45 and $50 and now keeps
on climbing up to that apex of price,
the yellow backed century note, with
which we are all so familiar that we
waive description; for century notes
may be freely obtained at any bank.
Want Quality First.
New seasons and new joys are
celebrated in new songs; also in
pew clothes. Why then stop at SIS
| for a suit? Put in 500 worth of
| quality, style and wear and let's GO.
Time was when the SIS suit. and a
very fair suit, at that, was the back
bone of the country clothing mans
business; it was popular priced suit
Indeed. in both city and country
But that day has passed. and may
mot return again in this generation.
True. we still have the SIS suit and
others for less. and probably always
will have, and many will buy it. But
it is not the SIS suit of even five
years ago; not by several jugs full
and we all know it. But this is not
the fault of our friends, the retail
clothiers. They neither raise the
wool. weave the fabric nor make up
| the goods. They are unquestionably
giving US all they possibly can for
our money. They will be able to
give US still more later.
The idea that quality comes first
that price is of secondary considera-
ton. and of minor importance. is
spreading into all lines of trade
This has been the whispered slogan
of the merchant tailor for a long
time. He does not set his song &c
music. nor cry his wares from the
} housetop, as rule. for he is shy apr
retiring to a degree. Not so the
clothing manufacturer He sets a
phonograph in the main entrance
and beauties the night with cleo
trio displays from the crest of the
skyscraper Artists, engravers ant
. publishers of high degree. know the
color of his checks. for he is al
advertiser what am IF he says "ht
tjone nut" Sl00 value into a sui,