New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1919-01-03
L. 5. Now Furnishing More
Than HaN of Import De-
mands. COMMISSIONS Says
Urges Fast Freight Lines
Sanger Also Advises Adver-
Using Campaign to De-
Nelop Untouched Field

fr0ite0 States manufacturers and eN-
porters have increased their trade in
Brazil and ether South American coun-
tries BY mere than 100 per cent since
the beginning OF the war. according to
J. ". Sanger. Trade Commits Toner Of
the United States. Government Bureau
OF Foreign and Domestic Commerce,
who recently returned from a survey
of the business opportunities south OF
the Equator.
Imagine ten large stores in one big
city and one of these stores doing more
business than all the other nine com
bined' declared Mr.. Sanger. "and that
will give you some idea of the position
We are in to-day 1t Is an amazing
record. We are now selling South
American countries more than half of
everything they import. Our totg cx-
port trade is now counted in billions
Of dollars"
The con missioner said that with
the signing of peace treaty practi-
cal certainty within six months or a
YEAR. il is net day too soon to begin
making definite plans to meet the keen
competition in foreign trade that must
come almost immediately" The hun
dreds cf millions of dollars invested
in new Factories and ships. he said,
mean that America must find fresh
outlets for her enterprise and indus
try.
Need Fast Freight Service
Eve need better and more direct rep
resentatier OF our manufacturers in the
important trade centres of Brazil and
other South American countries" he
said This may come about through
taking the fullest advantage of the new
Webb export trade act or in other
practical ways.
Eve also need fast and regular
freight service to every important
port Of Latin America said Mr.. San
ger. "Wi.hout it we witt be as crippled
as department store that depends
upon casual messenger boys to make
its deliveries Then again we must be
prepared to meet the actual needs of
these countries regarding the extern
sion OF credits.
THE biggest single incentive to for
eign trade is foreign investments. Tn
fortunately our holdings in South
America are practically negligible. In
short time cur immense surplus capt.
tal will seek investment. Brazil, in
particular, reeds this capital and viii
pay us handsomely for it.
How many people in the United
States knew that Brazil alone is larger
than all the United States vet. except
for its thinly settled coast line. is
practically untouched? 1t is one of
the richest countries in the world and
Is destined to develop along similar
lines to our own country in the past
hundred years 1t has every natural
resource that we had and, in addition,
tthers that nature did not give US. Our
liking machines, typewriters, sewing
machines. safety razors ana a multi
tIde Of other American products are
Standard with Brazilians to-day. 1t
Is up to us to make just as we'll known
the thousands of other products that
We make and that they need just as
much"
Need Advertising Stimulus
To accomplish this, Mr.. Sanger
said, it was necessary for American
manufacturers to advertise their goods
down there" In South America, adj
sertising methods are crude and much
as they were in the United States thirty
Ct more years ago
We have scarcely even begun to
nse this power. this promoter of sales
and good Will, in South America" con-
Nnued DIR. Sanger. 81 have unmistak-
able evidence that the people of that
country respond amazingly even to
the crude forms Of advertising offered
them.
"Buenos Ayres, capital of Argentina,
has splendid newspapers, with circula-
tions ranging around 10000 daily.
brazilian dailies have proved excellent
MEDIUMS for advertising.
ne biggest thing that could hap
pen to advertising down there would
be tor broad gagged American adver-
sislng men to take more interest in
1t: These countries await the stimulus
CT American advertising genius proper
y adjusted 10 meet their needs. But
let the American advertising men put
ms IN their note books: Spanish is
me language OF all South America
except Brazil. where Portuguese is
spoken. Brazilians are offended if
you. write or speak to them in Span