The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-12-19
A SOUTHERN MAGAZINE.


A literary magazine, to be published in New Or
leans and to be known The Southerner, is the
latest candidate for popular favor.
In its announcement, The Southerner says:
You need not tell us that some dozens of our
predecessors have failed in this enterprise;
know it well enough. They encountered dead
~ apathy which they found it impossible to
combat. They succumbed a miasma
difference We believe however. that the South
is not alert.
Commenting this the Montgomery Advertiser
says:
let it is but natural that the fate of Uncle
Remus' Magazine, Taylor-Trotwood's and others
less conspicuous should be recalled However,
the times better than then. There
capital in the South There are more in
terests to be advertised in periodicals and these
viii not overlook the Southerner if it has the
pluck to stick it out until it's circulation shall
nave grown large enough to be of real value to
the buyers of advertising space That circula-
ton it should get If 1t lives to the promises
of the first number and the aims which it an
nounces. 1--WE do not intend make The
Southerner purely sectional publication" say
the editors. "Our ideal is to build up in the
South high class literary magazine distinc-
tive of this section-refecting all that is true
and beautiful and worth while in the New South
and the old-which will compare favorab1y with
the best periodicals in America"
The Advertiser overIooks the that there is at
least magazine in the South which is success
full, and has been for a number of years. That
is Hollands Magazine published in Dallas, Texas
1t is to be hoped that The Southerner will not
be so intensely southern in its tone, kill
publication, has been the of other maya
zines. which have failed survive.
One of the best magazines ever published in the
South in recent years the Southern woman's
Magazine the offices of which were recently moved
to New York. Whether this magazine will go the
way of other southern magazines remains to be
seen. Should it adopt of the common sense
policy Of Hollands Magazine, it may live long and
prosper.
Hollands has been steadily growing in favor for
a number OF years. It is southern in atmosphere
but it depends in way section for its appeal
The Dallas magazine is well-edited, broad in its
policy, and interesting in the material presents
1t depends the merit its fiction and fea-
. lures rather than their sectional appeal.
And this be of any magazine which
is to succeed nationally Suppose the Ladies' Home
! Journal the Woman's Home Companion appealed
particularly the people north of Mason and Dixon
line. Would southern resent this sec
tional tone2 Most certainly they would Both OF
these magazines publish material rich in southern
atmosphere and incident, i interesting, just as the
ma azne of the south publish material OF
the West, of New England, of Alaska Latin
America, if it is to survive.
The ends of the earth have been brought too close
together for any sectionalisrn survive. and
% be hoped that The Southerner will have all the
charm of its ba background, but will confine Itself
in such limitation as to cripple its USE
fulness and limit its influence.