Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-01-13
NEW Accomplishment
/ THAT THE WAR BROUGHT
and High Prices Have
Made Richmond People Learn
How to Shop.
GOOD TO KNOW WHAT YOU WANT
laeicpl,onc Not as Popular rs II Used
IN to BE With Housewives Who Buy
Groceries War Blessing That
N Came to Stay.

49, prominent Richmond retailer ot
3 fancy groceries and all manner OF cat
s ablcs. and with all. close observer,
in "A short talk the other day with u
Times-D Dispatch representative cH-
pcricnces OF the ultimate consumers
OF this city will be worth many :hous-
nnds of dollars TO them. il they viii
only remember the lessons they have
learned and continue 10 be guided by
them.
Ths close observe: laid srca, stress
<Supon the fac; tina. the people have
learned how to shop. .: rs he put II.
''thcy lave learned TO know what they
:. want. how 10 ask Tor i; and how to
Set IT.. He Went on 10 explain that
IN Eichmond the custom has been
when housewife. or The man OF the
house. wanted TO do the days buying
AT the grocery store She or he would
go TO the telephone without Amy very
definite idea OF what they were going
TO order, call up the G"occr%!nan ana
discuss ;hc question for ever so long,
order numerous things they really did
hot want. make out a long list, change
their minds several times. revise i:.J
long order. make additions to it, etc.
OFTEN when the order was filled ana
the goods reached the house the teic-
rcQu!stion and the :;roctr!'man in
ic-n1eG That he had not iillcd the Greer
right; had sent tninga not orticIcd and
withheld things that were ordered AID
tbs list would again bc revised. which
wog.G neccss!taie anotl!c: "trip OF the
delivery wagon
Tac fact was ;ha; the good woman
.! tie man. not really knowing villa;
tae! DID wdn;. scattered that ;clephoncd
o:dci Al! over his OF her ratified mind
and had .orsot.cn half the thiaSs that
We're ga led for and neglected 10 order
i..:aGs that were real! wanted
Conservation. high prices and other
things that came with war havc made
these people 10 lit;i. sound think
:S ana this has resulted IN the ac-
-cumu!ation OF some real wisdom.
Among other things they have learned
how 20 find out what they really DO
giant, jus: when they want 1t and
how 20 go about buying Il,
. The shoppers. especially those who
buy groceries and other things to make
up the menu. do not now utilize tho
great many of them have abandoned
ats use altogether AS Il means of filing
orders with the groceryman. These
people go 70 tho grocery store In per-
son and go with wcll-dcfined idea or
what is absolutely required for the
day or for several days. ask tho price
look for bargains mako their purchases
straight from the shoulder. and. Oft
ShNi thdH oiHSi " iSe. the GOODS
home with them and then there arc no
= The interviewed gentleman went on
TO say that all OF this is cmincn:ly
satisfactory 10 the storckceper and
that this war-iearncd accom- plishmc..t
3s proving TO be as good ii thing Tor
lns merchant as IL is for his GUS
TONERS. He further expressed tho hope
that 1t has made permanent lodge
men; in the hearts and minds OF the
choppers. He added tina; he is really
inclined 10 think Il is one OF the bless
.jnSs OF the war that has como TO stay.