New-York tribune., 1919-04-18
Rhubarb Extract. Com
pounded in His Establish
ment, Yields From 1000
TO 5000 Per Cent Profit
$1,000 F G es Charged
Physician Admits Newspaper
Advertising Appropriation
Is S48O,O0O Annually

medicine administered by the "electr,
medical scientists" directed by DR.
Francis r. Ward. Patients who seel
relief from "deep-seated, chroic anc
lingering ailments" at Dr. Wards es
adjustments at 230 West Seventy
second Street, Manhattan, and Pier
repont Street, Brooklyn, are given the
rhubarb treatment as an adjunct tc
the electro" cure
Fees charged by Dr. Ward for the
electric" treatment very from $50 tc
$1,000. The rhubarb compound costs
the patient from 81 to S5 week extra
An analysis of the medicine shows that
it costs DR.. Ward about 35 cents q
quart. His gross profit on the mixture
is from 1000 to 5000 per cent.
The combinations of rhubarb and
electricity constitutes. according to
Or. Wards advertised declarations, "a
wonderful new system Of treatment
which will restore Health, Joy and
happiness" to the sick after "every-
thing else resorted no has failed"
electro" Feature Simple
The electro" feature of Dr.
Wards "new system of treatment" is
less simple than the medical phase.
DR.. Ward declares it took him "long
years of thought, study and expert
mentation' before he perfected "elec-
tro therapeutics" to his satisfaction.
His apparatus, although alarmingly
complicated to the uninitiated patient,
imports @ pheasant and soothing"
effect.
There is absolutely no excuse for
chronic sufferers going through life
burdened and afflicted with disease"
says DR.. Ward electro medical
science means comfort, happiness, long
life"
Here are some of the Wonderful in
struments" which Dr. Ward says bring
about these results:
The INSTRUMENTATION current ma
chine-"for reducing high blood
pressure High pressure current
like the wireless"
The galvanic water machine.
The centrifugal analysis machine.
The hemoglobinometer.
The sphygmomanometer -" vastly
important in determining heart, kid
ney and arterial disorders"
"Inhalator Very Important"
TIE oone inhalator-"a very I'M
portant element in tissue building
and whose germicidal properties are
capable Of destroying the hardest
known bacteria"
The thermic ray machine ire
narkably effective in treatment Of
sciatica'
The Morton wave machine-"ex-
ceedingly etficacious in overcoming
sciatica and rheumatic complaints"
The Horoscope.
The chemical ray machine.
Various forms Of heat"
TIE X-ray machine-'for remedial
treatment; the light has stimulus"
The laryngoscope.
Compounds Rhubarb Medicine
The rhubard medicine is compounded
by the gallon at DR.. Wards establish
rnents. A quantity OF the mixture was
submitted to the American Druggists
Syndicate FOR analysis 1t was found
to De "perfectly hairless, even to a
BABY" and onsists o:
Iluid extract of rhubarb, 23O nirnims-
Fluid extract Of ipecac. i6 nlni1ras-
Bicarbonate Of soda, I ounce. "a g-ains-
(iycerine, II fluid ounces-
Spirits Of peppermint. / fluid ounce. SIS
rnirnirHs-
Watrr added sufficient to u,ahs two
pintz-
Two features of Dr.. Wards business
methods ara salient:
First-He draws his income chiefly
fruYn the alien element
Second-He spends hugs SUITS In ad-
vertising to get more patients"
Advertising Expenditures Ennrmeaxs
From the beginning Of his career as
medical specialist Dr. Ward ha.
depended almost entirely upon news
paper advertising TO promote his bust
ness As president Of "Old Doctor
Howe & CO. Chicago ~quick cure
concern. which suspended operati on,
after several Of it's officers had been in
dicted by Federal grand jury, DR.
Ward spent large sums to get hi
Copy" before the public In Bufalt
and in Rochester, where Dr. Ward nov
maintains Offices, the marvels Of "elec
tric medical science" are told in fre
qriertly recurring page advertisement,
IN local newspapers
In New York Dr. Wards claims fest
ure the advertising columns Of tn
%fWorid," american" 81 Journal" an
Telegram; in Brooklyn his adve1
tisenents are carried by the "Eagle
and standard Union" Dr. Ward re
cently admitted that his advertisin
contracts in New York for this yea
unless his activities were eurbed
tho authorities, would involvr an e.
renditure by him OF $4,000 month";
or S45n,000 Annually
In Chicago Dr. Ward brazenly advea
tised "Quick Cures for Self Wrecks
Men; ! Can and Do Cure Forever
positive iagnoses," similar to thot
pledged suffcring New Workers.. we
as unqualiAedly promised in Chicag
Reporters of The Chicago Tribun
then found az have reporters The Ne
York Tribune recently, that Dr. Wa
),H finds disease where none exists.
Dr. Ward in every city in which
opcrz.ca draws his victims principal
from the foroign-born elasses- T.
asrd. sick and needy alien in his chi
support Poles, Iithnaninns, Hunga
iana, Cerrans, italians and Swedes "a
reached by alluring Advertisements
the foreign language newspapers
Hero is r sample Of the type Of n
pea he used in ~Evcrybody's Daily
a Polish language newspaper publish'
IN Buffalo:
WEAK, EMACIATED MEN, havir
Poisoned Blood, Weakened Nerve
WEAK Brain. Suffering Backache, i
NOT WORRY ANY MORE. COME +
MI AND WILL EXPLAIN TH
MIRACULOUS POWER or THE NE
ogMOTIC TREATMENT. I DO No
CJiRE TEMPORARILY, BUT PEI
MANENTLY."
Advertising sDenatured~ Here
Another advertisement stated.
~ u 4 A