Evening capital news. (Boise, Idaho) 1901-1927, 1919-04-13
.AD CLUB PRESENTS A
COMPREHENSIVE PLAN
TO ADVERTISE BOISE
Live Wire Organization Sug-
gests Means to Give City
More Secure Anchorage on
the Map.

The Boise Ad club at its last meeting
devoted Its entire program, at the ear
nest solicitation Of the president ofNthe
Boise Commercial club, to the best
publicity means to be used by Bosses
chamber of commerce. Through Reilly
Atkinson, as committee of one. the
Ad club has handed to the Commercial
clubs president the following compre-
hensive advertising PLAN:
AT the request OF your president.
T. l.. Martin, the Boise Ad club,
through it's committee, herewith pre-
sents scheme for advertising the city
of Boise, with the surrounding country,
its advantages and resources.
I'VE suggest the appointment of an
advertising committee of not more
than three members, preferably mem
bers who are conversant with adver-
Using values, familiar with and inter
eSted in the work. This committee
should have full control of the pub
licity and advertising effort of the club
and carry out the following plan which
relates to the securing of names of
those interested in coming west ard
furnishing to those whose names are
thus secured, information which will
induce them to come to Idaho.
There will be printed one booklet,
OF the usual siz0 as to dimensions,
which will deal with the city of Boise,
giving an historical sketch of the city
and Its surroundings, then setting forth
its advantages as to schools, churches,
water. climate and weather. good roads
and amusements, thus exhibiting its
advantages as home town, then g.
ing into its resources as to public in
situations and buildings, bank clear
ings, postal receipts, wholesale ana
manufacturing. This booklet should
be profusely illustrated, written in
brief terse language. statistical TO
reasonable degree and calculated as a
whole to convince the Intelligent per-
son that Boise is a good home town as
well as good business center.
TREAT SUBJECTS SEPARATELY
1.-THE above mentioned book should
be supplemented by q number of pam
phlets dealing with the special re-
sources of the territory adjacent to
Boise or within it's radius of influence.
We believe there should be a separate
booklet on each OF the following sub
jects. although this list can be ex-
tended or changed to suit conditions as
they arise. We suggest the following:
agriculture, dairying, bee culture, fruit
timber and mining. manufacturing,
truck gardening, sheep and cattle.
Each of these booklets should be writ
ten by one competent to deal with his
subject and who is an authority on he
same. The members OF the committee
should not. attempt to write the copy
for any of he books, except those who
are experts on the subject treated.
Inquiries from those interested in
the west, or who contemplate moving
westward, should be secured through
the well established advertising med
iums. such as the agricultural trade
papers and well known magazines The
copy used should for the most part oc-
cupy about the space of 20 agate lines.
1t should call attention to Idaho as n
very desirable portion Of the west
mention that tho Boise Commercial
club has valuable literature available,
set forth the list of subjects covered
and ask that the inquirer designate in
which subject he is most interested.
FOLLOW UP CAMPAIGN
ITO everyone inquiring for informa-
tion the general booklet should be sent
may have indicated he would be glad
- have. A personal letter should be
sent with the same. Unless a personal
correspondence has developed in the
meantime, a second should be sent at
the end of two weeks and in the same
event third letter 80 days after the
second. The name can then be dropped