South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-04-25
YOUNG MEN NEED
BROADER VISION
hotre Dame University Pro-
feSSor Takes Issue With
Federal Educators.

spe~inl 70 The News-Times.
CHICAGO, April 25.-Cuitural ed
ucatlon. with its consequent broader
vision and resourcefulness, was put
forth as the best preparation OF
young men for foreign trade by Rev.
John +. O'Hara, OF Notre Dame uni
versity. speaking at the group ses-
sion on commercial education at the
foreign trade convention here TODAY.
Rev. Father O'Hara's address took
sharp issue with the educational
proposals OF the government educat-
ors. A proposed course in foreign
trade outlined by the department OF
commerce touches technical subjects
exclusively, making no mention of
the purely cultural subjects
bases Address ON Experienco
Father O'Hara is in charge OF the
chamber OF commerce at NOtre
Dame. an organization formed in
connection with the foreign trade
course offered at the university. md
based his address upon his expert
erce at Notre Dame.
Possibly the constructive work Of
the educational section Of this con-
vention has stressed too much the
importance OF technical training and
has overlooked the fact that college
men are sought for commerce be-
cause OF the broadened vision and
resOurcefulness which the college Is
expected TO develop" said Fr
I O'Hara.
Degree Carries Ambition.
what Is Il that the business man
wants whea he asks for a college
nan? Is il a clerk who will always
remain in a subordinate position?
The efficient clerk. it seems 20 me.
can best be trained - the business
college and in the export Office. A
college degree given 70 such a man
for exclusively technical studies will
in1ure his usefulness as a clerk to
the extent that 10 Will fill him with
an ambition which he can hardly
realize. since his narrow training
wis make II difficult for him TO ac-
Quire the broad grasp OF big dues-
tons demanded of an executive.
Consider. specifically, the Latin
American field. The Latin-American
character will not change violently,
and social considerations will always
be a determining factor in trade re
lations. The cultured representative
OF American industry win do more
10 remove prejudice and the haunt
ing fear OF American degemoGy, than
all the assurances Of American states
men and all the publications OF the
Pan-American Union: great though
their usefulness may De.
When we send Young man
abroad we should ask ourselves how
he is going TO occupy his time out of
business hours. This is the time that
hangs heavy on his hands and breeds
inconsistencies.
Must Have other Interests.
The student who has read half a
dozen OF the comedies OF Caideron de
Ia Barca. and has had his reading
directed intelhgently can attend a
zarzuela or an opera with his custO-
mer-and will have him at his mercy
so far as orders are concerned. If
you train the student at the
feet OF the MUSES.. ne viii have
other interests besides dollar
chasing-and no occupation so an
tagonizes the South American mer-
chant as this. His mind will be clear
er and his sales-eloauence more eff
fective, because less obtrusive. He
will be content with the business
hours OF his customer and will learn
something OF the reposeful efficiency
OF the South American merchant
who does days work in three or
four hours.
There is no reason on earth why
we cannot capitalize the cleverness.
4, the candor, the good humor and re.
sourcefulness OF our young Ameri-
cans. II we train them TO know the
Latin mind. These are Latin charac-
teristics though generally they lie
unsupported. and only intimate social
intercourse brings them out. Much
though we may question the motives
chat guided German conduct in South
America. reliable observers have told
us that in the clash OF interests there
befort the war. German adaptabilitv
was generally the victor over British
aloofness.
Must study Customer.
II you want the sympathy OF your
customer you must acquire similar
tasted Above all. you must avoid
trying 10 acquire n Sympathetic un-
derStanding' OF the Latin mind. IN
Outstanding suggests 20 the Latin
uat he Is a problem TO be solved and
sympathy is patrOnizing. He resents
5oth- Enthusiastic appreciation is
the state Of mind 20 be cultivated:
enthusiastic apprec iation ar q urban
uy-'he quality Of the dweiler In the
urhs. the cftv-are the o1ra litiae fhat