Evening star., 1919-01-19
MADE In AMERICA" TRADE MARK

| Made in U. S. A" To the Ameri-
can manufacturer about to send his
| goods into the mar
| Safeguard kets of the world
| h. m, and the markets of
| " Afdue. the world are eagerly
! waiting for American-made goods in
all lines-there is no better safe
guard, no better recommendation, no
| badge of friendship that will be of
greater value.
| This is not merely an advertise
/ America slogan. 1t is a mark of per-
| sonal and particular value directly
| to the individual manufacturer and
exporter, II protects his goods from
| imitation and infringement. 1t is a
stamp of quality and dependability
1t Will be received in practically
every nation as a symbol of friend
ship and fair dealing,
| Legislation pending in Congress for
, "a federal Incorporation of concerns
seeking export trade. recommended
i by the Department of Commerce as
auxiliary to the Webb -Pomerene law
| which the Federal Trade Commission
| instigated, was described in these
columns last Sunday. 1t was pointed
out tsi. that all concerns chartered under
TINS proposed law should carry, as
part of their title, Inc. Il. S. A." The
! Made in U. S. A" Identification mark
| is along the same line
some countries require it. and in
| others it is necessary for the protec-
| tion of American trade mark goods
being run out of the market by in
terror limitations, AS witness these il
luStrationS:
| All American goods exported to
Ceylon should be plainly marked
| Made in U. S. A." ac-
| Ceylon and cording to recommended
| M. tions for the benefit of
| ia' the American manufac-
! turer and exporter by Consul Walter
| A Leonard at Colombo. The Ceylon
merchandise marks act has been
strictly enforced during the past two
years, with the result that a number
of fines have been imposed upon i'm
porters. American travelling statesmen
| who have visited Ceylon during the
| last year are enthusiastic over the
prospects. and the government ad
visers are urging American foreign
| trade interests to send representa-
tives to India and Ceylon if they ex-
| pect to share literally in the trade
after the war
American concerns must protect
| their trade marks in all countries, es-
! pecially China. How certain well
known toilet articles have been vic
, Tins of barefaced limitations that have
practically driven the original trade
| marked goods off the market has been
brought to the attention of government
! ofncialS and trade organizations by a
| conservative foreign trade investi-
gator who has personally looked into
! the situation The imitation achieved
| such prominent position that the
! suggestion was made to the China
| tariff revision commission that the
| initiated article be given a separate
| classification. The cheap imitation
| far inferior in quality, had displa ced
| the original American product for the
! simple reason that the American man :
ufacturer. who had spent many thou
sands of dollars in making his trade
mark have a real market value, had
| not protected it.
Now the foreign trade interests OF
the United States are looking wisely
into the future and
Training for preparing as never
Competition. ternational eompe-
tition with trained force. Attention
has been called to the fact that here
tofore the American exporter to South
America or other countries had been
practically at the mercy of foreign
agencies, which not infrequently had
been established designedly to drive
American goods off that market
America is now encouraging vocation
al training for foreign trade and ship
ping. and this is expected to benefit
the trade even more than it will de-
velop the individuals for better posi-
| tions.
| Courses OF study to meet the re-
| quirements of those who must learn
| the practical aspects of the funda-
meutals of oversee commerce within
| q compare lively short time are sug-
gested by the federal board of voca-
| tional education. This important pro-
| gram was outlined by DR.. r. S. Mac
| EIwee, federal agent for commercial
| education on the board. Because OF
| ecutive in foreign trade and his
| teaching experience in economics and
foreign trade at Columbia University
! he views the problem from the stand
| point of the man who must use the
| training in selling goods overseas as
well as from the standpoint of the
! teacher.
While it is hoped that the courses
| will be of general application to all
! basic principles of foreign trade and
| shipping. particular appeal is made
| to the following groups:
| D-Persons employed during the
| day in business houses and in con-
! tact with some of the problems of
| foreign trade in evening classes.
! (2)-Colieges on a part-time basis
| or regular schedule.
| (3)-High school seniors who are
| to be trained to be junior clerks in
| the export business and brought into
| practical contact with that business
| on a part-time arrangement.
| (4)-Engineers whose technical
| training must be supplemented by
| training in the essentials of the
routine of foreign commerce in order
| to properly represent American in
I terests abroad.
! Inasmuch as the success of the edu-
| cational and training movement de-
| pends upon the beue-
| Business Men fit to the merchants
| and manufacturers en-
May Help. gagged in overseas
commerce, the federal authorities
! urge that the business men should
! take the initiative in aiding the fed
eral bureau to establish such courses
!