Omaha daily bee., 1919-12-15
ECan't Make Lost Profits
EBy Gorging Old Customers;
EScout Around for New Ones
By WILLIAM TANCUERY.

News of the settlement of the coal strike has brought
old GeneraHope out of his fit of despondency and given
the gate the Glooms that have been doing the tango
amid the graveyard daisies.
With eye to business, the average business man
will spend the next few months rehabiltatng his for
tunes his other eye fixed that darksome spot where
Ogre Politics reading copy the revised text Of his
latest edition preparatory to coming out Of his hole The
business is getting ready to play little old Jack the
Giant Killer with this person. and the beans his bag
ready to sprout at moments notice.
Aside from this while the turmoil has been going on
the bureau of trade and of the federal govern
ment at St. Louis has been steady at work hunting up
worms for the early birds to gobble.
These opportunities published every Monday in The
Bee offer of ready recuperation from the losses
occasioned by the strike and coal restrictions period
The dooryard hound may raise the old howl about
the grass looking green the hills far away but the in
sinnation that it isn't any better than that close hum
loses force argument when paraeled with the also not
n unlikely fact that it couldn't be any worse.
Foreign trade is not only good, quick and reliable
pay but it is easier to sell to than most of the home
trade owing to the fact that productions and
novel to it, and eagerly snapped up.
For instance, representative of foreign country
recently arrived in the United States looking for line of
cheap automobiles to handle back home
An enterprisng firm that makes low priced ma
chine which is but beginning to make headway in the
auto world got in touch with this through the trade
bureau, guaranteed all shipments to be up to sample
shown and disposed Of exhibit battery of his cars the
people of the visitors country anxious enough to have
auto of almost any kind that would rum ickled
DEATH, the auto salesman says and sent IN bunch
of orders.
These orders came without any outlay for adverts
| ing.
A. ado oH he
and strange device in the country and anything would
have sold
First Impressions are lasting and the result Of this
ncursion into territory that this particular is
on the ground" floor and it will be difficult for another
make to make headway against the prestige already
! has gained.
And the field is large enough to take up large pro-
portion of the firms output
Disposal of the number of cars in this country
wouldequire the establishment Of several branch houses
in different Cities local and national advertising and
army Of sale:men demonstrators office force and shop
men.
II Not single one of these is needed in making the
sales to this foreign country and the commissions paid
are almost the total expense.
There is double moral in this the one that is not
obvious being that the who sells outside his COM
muny brings dollars into town that not here before
and is greater benefactor to his city than the one who
makes and sells at home, simply keeping the same old
\ money in circulation.
Profits last during the enforced business depression
cannot be made back by increased prices by trying
sell double what he needs half as fast as they
can by hunting up new man to sell to-
And the foreign trade bureau has long list of new
men. Read The Monday Bee and write for it.
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