The Washington times., 1919-04-03
DEAR FOLKS:
.HIS is a most inn
porta9t week in the
history of Wilson &

MS IS the week THAT "llSOl u
Co. announce that they are pro-
ducing Certified Ham and Bacon.
All over the country the dealers
are putting up window signs
telling the news. incidentally,
[ am coming to believe that the
dealers who handle Wilson prod
ucts are imbued with the same
pride and confidence in the VIII
son institution as are the 5000
workers in the various plants
and branches.
All these Wilson & CO. men and
women are pleased as pleased
can be this week because they
have known for long time that
the company would put Certified
Ham and Bacon on the market
at this time. They have known
of the care and skill and exact
ness with which these products
we're being perfected to deserve
the Wilson Certified label. That
Certified" label is the ne plus
ultra for any Wilson product.
When it is placed on something
it means that that particular
food product is just as fine as it
can be made, as pure as purity
itself and as good as anything
ever can be good to eat.
The name and fame of Wilson
& Co. Certified products has
grown up in the past two years.
II started when the company
brought out its line of canned
fruits, vegetables and table spe-
cialities, giving them the name
Certified" and placing upon
them a guarantee that the user
would find them Of the highest
possible quality.
In their smoked meats "MajeS-
tic" was the label of their top
notch quality. Majestic Ham
and Bacon were, and are, mighty
we'll known and liked. Mr.. Viii
son saw the great popularity
won by the Certified" fruits
and vegetables, and he said:
''We must have Certified Ham
and Bacon. Can we make them
good enough to deserve the
Certified label?"
''We can and we will" was the
prompt answer.
So there is a bit of history. Ill
wasn't merely question of cur
ing and smoking ham and bacon
of the most excellent quality. 1t
was a matter of knowing at
every step along the line that
this ham and bacon was going
to be good enough to be hon.
ored with the name of Cert
fed"
This means selecting the porkefs
themselves. They have to be porkers
of excellent breeds. they have to be
In the pink of condition, they have
10 show to the practiced eyes of the
experts who select them that the
quality is there. / have watched the
production of Certified Ham and
Bacon-watched the careful, skillful
choosing of those hams and bacon
sides. ] have seen how precisely a
ham is chosen, how exactly a bacon
side is selected. There must be Just
such q proportion of fat and lean,
the skin must be smooth, the ham or
bacon must be visibly perfect Then
1t is carefully trimmed and sent on
through the curing and smoking de-
partments. Nothing is hurried, for
the men who have charge of this
work tell me that hasty curing and
smoking do not create the sweet,
appetizing flavor and the hunger
satisfying taste that must character
ize a fine piece of ham or bacon.
All the way through 1 noticed that
these meats-as, indeed, are all other
Wilson products-were handled and
spect" is a fixed principle in the Will
son plant ana Wnen you come 70
think of it, it is a pretty good idea
to be respectful to foods. They de-
serve rtspect, if they are destined
for your table, and the Wilson folks |
know this and show respect toward
them
I have told you in my previous let
bsTs how the spirit Of good will and
loyalty perVades the whole Wilson
organization. I have tried TO Eug-
gest that this spirit Of pride and OF
Fellowship Is a guarantee that the
products Of Wilson & Co. will be all
the better for it. Every worker in
the Wilson plants feels this way
Gbout 1t, and that is why this week
every one Of them is so hugely glad
and proud that Certified Ham and
Bacon are being announced. Each OF
them feels-Gnd knows-that here is
another proof Of what the heart and
apirit OF the Wilson organization
means, and that once again their good
laith and good will and good work
will receive proper recognition and
approval-and that from you and your
family as well as from the responsible
hesds Of the Wilson institution.
re Is Just because Of this pride and 4
loyalty and integrity Of purpose that /
Wilson q Co. are able 10 offer 10 /
you Certified Ham and Bacon and 10
back them up with the highest guar
Entee In the world, namely: their