Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-03-10
HOW THE HATCHERY IS
suPPLANT|NG THE HEN
Found That There Is Economy as
We'll as Convenience in tho
Rcady-Madc Chick.
HOW AND WHEN TO TURN cRICk
Care Should BE Takcn-Customcrs
Must BE Sure to Insist Upon
Quality as We'll as Safe Arrival
OF Chicks.

Quality AS We'll as Safe Arrival
OF Chicks
some idea OF The expansion Of the
G SI;;i trade can be gained from the
New Jersey. hatchery: Plant organized
in 1912 with single mammoth incu-
bator OF S.ooo-ess capacity; in 1913 in
1919 the capacity WAS raised 10 o5.O0U:
in 1919 this capacity was doublc::; it
% TaS aGain n; doubled in 1915. and n in
output of 10000 eggs at each hatch
ing And each year. the seasons out
sold and orders had TO be refused
The FOREGOING record is not an eX-
OF oP ion ,r case; II is typisai Of most
IS hatchery which required 666.oo0--
forty tons of eGgs-,o ill its incuba-
tors i, ,I ior a sinsie hatcninG last sea son.
out over 100000 chicks this wear ca 81 F."
How Chicks Arc Sold
Quantity production. however. is not
the only extraordinary development ut in
the baby chick trade. |, is ono thing
TO produce large numbers Of chicks
ana ana quite another matter 10 dispose of
the popular demand is limited to aboM
ieu! months each season. and ,ha;
chicks are perishablc 10 the nth de-
by that is meant chicks must be sold
G ,h old. They cannot be held two or
moved as soon as they leave the in
Gi lha, r.; while they, arc being nour.
INN INN mediately prior TO hatching, which
makes additional food or drink un.
and sonfs and whiIe ;hey. are. aocie
and warmth 'o' 'IS'
Week old chicks even chicks four or
or water longer than few hours Also
they arc obstrcpcrous and paninEW
any any attempt to conhne them in a
ilnement is necessary 10 conserve Tho
warmth from their bodies. ;nvaria biz
trsmpiins and n s ssnHS s,i m0rtai'y from
chicks cannot be shipped day.old, il Is
not 4,, safe TO ship them at all.
have its 'e orders sna boo q hatchery must
sh die i ia S,n for eonsiderable salesman
million chicks. the total outnut 70 for
las! year. cannot he sold in this way
b,tc re meet this unusual condition the
ing: No other form of saiesr narri,f
seems seems practicable. AS /, happens ~
as advcr rii, seems necessary, inasinuch
aerS aoiE l, has ovcrsoid the hatnh-
er!es year after year
Origin Of the EEra
us TO m,s ar su me OF advertising brings
this point is of suci, vital I'M in, Decau use
a u, concerned particularly 10 the fntu 20
should be o. fra ami BABY chick trade it
1t is pretty generally known ,ha.
H very few Of the large hatcheries" M, siat
ind it imprae s.esf OF tn their hro Own They
E i.,r eggs 4 breeding cstahlisbn ,mvit
mi,iIe -, enough to take care of the re-.
which 'c seII 81 siI biz big hatchery, many OF
chicks chicks would have to be ON a,ic Cues Of
Thcref for owrThe s1" risks:
Most Of tho hatcheries drncnd
commercial plants and smoiIer up1h
MI LOT lnelr eggs, with whom thcv
maze, MAKE contracts for regular s'nr,is
Even SO, it is no easy ;ask "a ppilcs.
10, me millions OF dozens Of crns
cured The supplies should CONF 80.
SSt ;itat ,r bred stock of known relia:
h;!Ity; They must be fresh and wa,
i, in fertility: and they must an" Ie r dal
iVcrcd at stated intervals "s ue
tho eM natcherics arc conducted on
,no cooperative plan. \ croun n.
flochs men men; owners Ct wcl-cs established
operates centrally located batcbnr,.
lone nut members eggs are usnd
Mnich tends 10 maintain a ,niformIw
cipic i - !, re- rd OF chichks. The prin-
Encouraged because il holds tbn
aucers OF the eggs directly rcsuonsihIo
'oF inc quality of the chicks
Importance OF Quality.
qua ity-that is tho point TO be borne
IN mind. y guarantee of fun couni
and safe arrival is not enough Tbe
natchery must concern itself. with moro
man getting tho chicks safely into
customers hands. 1t must sec to
cnicks that will develop into proftsh,c
Productive poultry Such an ob;iDa
,i0n Will insure the greatest asse, Of
ail--satished customers. who return
Eca' aiter year and bring their friends
shtcd operators of hatcherics
apPrSciate mat many OF their fratcr.
MY nave been none too careful about
INC quality of their cgss. also, that
many OF their claims are wocfuiiy
~ 'aa ,i which arc damaging TO
nc rest of the industry. In conse-
9uence, the more progressive operators
are WORKING TO bring about certain re-
forms Mr.. Herbert Fl. Knapp's views
rcction:
= As president Of the International
BABY Chick Association have been
ehocaNorinG TO STAMP out the eXtrava-
SAINT claims made by many hatchcrics
reSardinE the quality of their stock
also J. have been directing particular
attention TO firms that operate neither
farms nor hatchcrics. but which ac.
SIMPLY as dealers selling hundreds OF
thousands OF chicks on tho strength or
advertising eNorbi,ant claims OF extra
Quality and high-producing poultry.
II recently made objection 10 com
pany that advertised Madison Square
arden winners in 900 lots. and 10
another firm that offered chicks from
2bs-cgg hens in 100000 lots. Needless
10 say. such statements arc utterly
false and harmful-most injurious TO
!cl!ab hatcherics
Bnycrs should tie Particuiar.
EAtraragant advertising Of this
sort is misleading 20 the amateur and
farmer. on whom many OF the hatch
cries depend entirely for their bust
ness. In my opinion. the general pub
nc should be taught TO inquire for
themselves whether the companies
with "h!ch they intend 10 do bust
ness really own or operate breeding
stool: or incu bators
Dealers. middlemcn, have no respon-
s!biiity. yet many Of them raise more
money on their transactions than those