The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-05-09


mers and which have to be ordered
direct from factories.
Housefurnishing goods of the finer
grades are attractively displayed in
the twelve-foot sliding glass door cab
met and following this are the bicycle
sundries. At the extreme end on the
right is the open tool rack where
about half dozen Of each kind of
shovels, forks, spades, rakes, hoes and
kindred articles are carried.
Extending across the rear and be-
tween two windows is the wire cloth
counter On top of it is the measur-
ing table which is also convenient to
the glass rack at the rear end on the
left. Good light and quick action thus
insured here in measuring and cutting
wire cloth and glass.
st. Johnsbury, twelve hundred feet
above the sea level, has a rich agri
cultural country about it and the
farmers of Vermont are gradually
superceding horses with automobiles.
Within few miles of the town there
are also a numberof fine country es-
tates, the owners of which are loyal
to the local merchants in the purchas-
i es of supplies. Somewhat of a resort
itself, it is also the gateway for mo-
florists to the popular vacation places
of the White and Green Mountains.
! The paint department of the store
is compact and convenient one. In
ready mixed goods the prevailing
brand is that of the Colonial Paint
Works, while in varnishes the pro-
ducts ofthe Boston Varnish Co., are
extensively handled. The are the To-
cal distributing agents Tor both of
these companies.
Ready roofing is an important line
and on their own brand Colonial
the company has built business of
large proportions. In the old store
Of the Peck Co. one efficient silent
roofing salesman was steadily on the
job twenty-four hours day for eight
years. That salesman was attached
to the floor in the main aisle and was
continuously trampled upon. Aside
from a few scars and strip ripped
out of one side, by the projecting
hoop of nail key, this sales produc-
er is today all right. 1t however
has been retired to the honor list for
the main reason that it was not large
enough for the new store.
Reference to the floor plan of the
store, shows the cash register located
on a counter in the center, about %
feet from the main entrance. In an
i appropriate place, it is conveniently
near the goods in the five silent sales
men show cases also to those on both
sides of the store.
The warehouses of the company
are located near the railroad with
side tracks running directly to them.
One of these is building twenty-five
feet wide by one hundred long, with
two floors, while the other is so feet
square and has one floor. Into these
goods are received in an expeditions
manner and from them promptly
shipped to customers.
C. E. Peck is a progressive and ag-
gressive hardware merchant. A
successful travelling salesman, before
going into business on his own ac-
count nine years ago, he knows that
trade belongs largely to the men who
go after it and go strong. He believ-
es in the standard nationally advertis-
ed goods and confines his stock large
ly to them. A recent review of the
various lines in their store and ware
houses, indicated that they had &c
brands of merchandise which were
steadily advertised in the leading
magazines and trade journals of the
country.
st. Johnsbury, one of the substan-
tial old towns of the Green Mountain
State, with a population of nine
thousand, has representative retail
stores, in all lines of business, the
proprietors of which command trade
within radius of fifty miles.