Saturday news. (Watertown, S.D.) 19??-19??, 1919-05-15
to 40 p TIE. farm home what
the agent dosg Yor The farm.

the agent does for ne farm.
Here perhaps we dry goods men
can see q closer link than we can see
with the agent for this woman goes
into the homes suggesting many
things that we sell and showing the
eco1omy of their purchase. The hard;
ware, furniture, lamber, paint and
wall paper men getsan on this as well
as every other business interest in
town. The home demonstration is do
ing more to make home hie-en the
farm pleasant and i o make the wo.
mans work easier than any other. fac
tor, SO we may listen with interest to
her record.
Buy a Bull
III I was a merchant in a small
town out in this section of the state
1 would get the other business men in
interested in buying a three or
four thousand dollar bull-a regular
prize animal better than any ever sess1
in the state. ant Iwould buy a Ford
chariot for Mr.. Bull and SEND him
around the country during the season
on free service.
Can you think of more construc-
tive advertising for a town in an ag.
ricultural community than to furnish
a blue ribbon bull to elevate the grade
of livestock in that county. I can't.
Think this owe and bring it before
yo"r commercial club when you get
home. Every farmer in your county
will appreciate such a service and
O will be enhancing the value of
your securities all the time.
DO you think that a farmer who
gets this service from the business
men in town will be as likely to damn
the merchants and send his money
away from home? Neither do 1.
Something must be done to tie the
farmer and business man closer to,
gether. The business man must make
the first step and that step must be
constructive and must. result in good
for the farmer. You must AXE mere
interest in farming if you want the
farmer TO take more interest in your
store.
You have had considerable com.
munity building talk at this meeting
but you have been completely sold on
the importance of the community
house in your town.
The greatest factor to draw towr
and country together is a big com
muntty house where all of the activi
ties, social and business, take place.
This community house should be
centrally located in town and shoule
have a great big community garage
at the rear where farmers can leave
their machines and teams at any houl
of the day or night at a small cost anl
where they can secure repair work al
reasonable figures.
Often when / am on trips to diff
ferent towns / stop farmers on The
street and ask them what they think
of he town and the business men.
1t is interesting but not inspiring
to hear their opinions sometimes. Us.
ually they say that the merchants
charge too much for their goods.
The general idea, you know, is
that YOU are robbers. But sometimes
1 set into a towr where the talk is
different. In such towns I usually
find that the business men and farm.
ers are good friends and that they
understand each other.
You know the other fellow is a
pretty good fellow after all when YOU
learn to know him real well. There
are few fellows whom you know rea.
well that you do not like.
Merchants in small towns mus
take more interest in their farmes
friends IL they want to build business
a merchant told me recently that he
always took his lunches down towr
and always took one or more farmer
friends to lunch with him. He coul6
not take them home every day, SO he
decided to take his lunch at the res
taurant and invite someone to GO
with him, He said nothing he hat
ever done resulted more bcneficialls
for his. business.
Il notice as / go around the coun
try and come in contact with merch
ants that the fellows who are making
the most rapid growth are those whe
aee breaking down the barrier be
tween town and country by cohs.ruc
tive work with the farmers.
Don't try to sell the farmer some
thing every time Q see him. If 70,
so out to his farm he don't try to sci
you everything on the place. HI
shows you around and you enjoy look