Norwich bulletin., 1919-02-14
DOLLAR DAY IN NORWICH
For Eastern Connecticut
On Saturday, February 18th


Day?
AS merchandising event, Dollar Day has been ncreas
ngy successful in Norwich from the standpoint OF both the
buyer and the merchant The big why Dollar Day
has been strong winner here is found in the attitude of the
Norwich merchants towards it. They have maze 1t real
merchandising event. with genuine bargains as the keynote
They have kept in the foreground the idea that Dollar gay IN
Norwich should be day of opportunities tor sound invest
ment the part of their customers and for tins reason
Dollar day customers in Norwich have look for real
bargains and real investment opportunities.
Dollar Day This Year On Saturday
| In past years many out of town people who make
practice of doing their trading here have claimed that the
Norwich merchants have not been conSderae OF the nte
rests of those who live outside the city, but who do their
trading here in holding these trade events in mdWeek IN
stead of Saturday. AS some of them have said: 1--WE are
busy every day during the week and only find time to
60 to Norwich for trading purposes on Saturday, as that IS
short working day. Having this complaint OF the out OF
town patrons in mind, the committee of merchants who had
in charge the arrangements for Norwich Dollar day decided
to hold that event Saturday this year and thereby COMPLY
with the wishes of those living without the city limits Who
make practice of trading in Norwich and who advance the
claim that they entitled to fair opportunity to parucl
pate in the advantages of Norwich Dollar Day.
Adequate Travelling Facilities
The facilities which will be offered for travelling to Nor
Wich Dollar day will be complete as is possible toll
make them In all probability the great influx of visitors will
be by trolley and the management of the Shore Line eecrC
road has assured the committee transportation that every
possible effort will be made the lines which they control
to comfortably carry the thousands of shoppers who will
make Norwich their objective on Saturday. February 10th
In addition, both the New York New Haven & Hartford
railroad and the Central Vermont Railroad have also promised
to make extra provisions for handling the shopping visitors
Dollar Day. With these assurances of adequate travel
ing facilities between Norwich and the various outlying dis
rc it would seem though the residents of those dis
rcS would have the opportunity, which they 50 earnestly
DESIRE to visit Norwich Dollar day and participate in the
economic trading advantages which the occasion Offers
An Opportunity to Practice Economy
One reason why this Dollar day will be important
than even before because it is means of helping thou
sands of people solve their problems of domestic economy at
time when the prevailing prices for the very necessities Of
life still problem which has to be considered in every
household Dollar day is recognized throughout eastern
Connecticut as the most effective retail accomplishment for
the benefit of the that during the entire
year Existing conditions make it imperative that everybody
should practice economy wherever possible Dollar day Of
feTS the opportunity to economic in every need for the
| home or for personal use.
Il Motto of Norwich Merchants
| If Norwich was add motto to its civic shield for
use on Dollar day, Saturday, February 5h it would be
| Bargains Upon Honor"
Norwich stores noted far and wide for the high quality
of the goods which stock their shelves and counters and the
variety almost endless Merchandise of every description
be had for the asking and tour of the local stores will
reveal on Dollar day. bargains seldom found in the
largest stores of the country Moreover Norwich merchants
have made point to stand back of their goods Every
shopper has the satisfaction of knowing that his purchase is
just what represented to be and that the guarantee of the
| merchant goes along with the goods.
Il A Variety of Items for Dollar
If we may Judge from the character of the goods which
the merchants offering, Norwich Dollar day will be
occasion of unique valuegivng. Everything which
women and daughters and children need be pur-
chased at advantageous prices
The primary idea of Dollar day is of course to feature
goods that can be sold for dollar but this does not mean
that confined to the things that be retaied at $40
each great many stores will group together newly
articles such as three with standard selling price of SC
cents piece or several of dSSmar sort that can BE-
grouped under the dollar requirement. Then again thu
dealers IN wearing apparel for and women likewise thu
dealers in Shoes will offer goods at drastic reductions feat
urng the principle of dollar off or possibly several dollar
off, Any multiple of the dollar can be used in the same way
ST comply With the daV And thus
TlO11n dow, =
e articles but reaches out to include wearing apparel of al
kinds as we'll many of the larger articles for household
MS use.
the Mems Needs Well Provided For
in