El Paso herald. (El Paso, Tex.) 1901-1931, 1919-11-29
Ell PaSO Best
JObbiNg Area
In Southeast
Most Economical Distnbut-
ing Point IN Large
Territory.

Fl Paso is the logical. as well as
the most economical distributing
point for the southwest, according to
Barry Cool. president and general
manager for the Tri-State Aces
series corporation, OF this city.
In an interview yesterday. Mr. Cool
said:
"El Paso jobbers and merchants do
not seem to realize the wonderful
possibilities Of e. Paso. The location
is ideal TO make It the distributing
point OF the entire southwest Ninety
percent Of freight going to the Pa
cifie coast passes through ~ Paso,
the reason being that our altitude
is only 800 feet. whereas the near
est pass through the mountains be-
tween here and Canada Is more than
5000 feet, making IL very costly 70
haul freight over such heavy grade
Arizona Situation.
1T g an undeniahle fact that Ari-
Zona IS trading principally with Cali
fornia- This Is due TO the fact tina
Fl Paso has never been in a posi-
tion 20 supply the demand for the
different kinds OF merchandise
elm purchasing from Califar-
MIA, the freight travels 1900
miles further than q purrhaaed
In Fl Puso, rs O. has 70 return
over the same track 900 miles
This means additional cost that
must be assumed By either the
iohher or the dealer. In pur-
chasing from Fl Puso, % mems
direct shipment without having
to retraee any steps.
Il recently made trip through
Arizona, covering every town OF lm-
portance. and talked with all dealers
handling our line Of goods with the
object OF finding out the attitude OF
the dealers towards E. Paso as their
distributing point
Prefer Fl Paso.
without an exception an dealers
expressed a desire 20 do business IN
Fl Paso providing they could obtain
the goods. but stated that they never
had been able 20 IN the past, and hes
itafed 10 place confidence in us
Nov, In order 70 get this business,
the fobher must re-educate Arizona
and New Mexico, but before attempt
ing TO obtain this business, he must
maintain stock that VIII
meet their demands A com
pany who sends out statesmen ana
takes orders. and then back orders
most OF his shipment ls q poor auver-
tisement for FL Paso. and besides
loses his profit / speak princi pally
Of the automobile accessory business
"a merchant who asks Tor business
and then cannot back 90 up with de-
IIverles and first class merchandise Is
Fl Paso's worst enemy Los Angeles
Denver and Dallas jobbers are send
ing their statesmen TO the very doors
Of FL paso and securing a big volume
of business that Is rightiully OUTS
eve want this busiuess-t
means lots Of money % u.s. nut
IN order 60 Ert it we must carry
a complete line II we nre 20 COM
pefe win the IobberH In the citien
mentioned
j have Just returned from chi
caro. where ] attended the annual
business meeting and accessory show
Of the Automotive Equipment assoc
ciation- found conditions In az
lines exceedingly prosperous There
seems 70 be a general wave or pros
perity overruuulng the whole coun-
try. The demand In all lines 3 great
81 than the supply VIII tendency %
advance prices In All lines espeelalis
those containing metals
This wave OF prosperity win not
last Indefinitely. and a reaction may
set in al any time. bringing about a
reverse o. present conditions Now Is
TIE time to concentrate efforts az
much as possible, and gain the pene-
I'D OF present conditions.