davidaulloa/AmericanStories huggingface dataset:
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
ADVERTISING is
OF GREAT Value
Problem for Farmer Is to Know
What Kinds Are Best Suited
to His Needs.
DIRECT APPEAL TO BUYERS
Because OF Tremendous Increase In
Automobile Travel Various Simple
Means Are Offered-BuIletin
Boards Are Useful.
prepared by the United States Depart
ment of Agriculturel

prepared by the United States Depart
ment of Agriculture.)
Most certainly, advertising pays for
the farmer, as for the business man,
But the problem for the farmer is to
know the kinds suited to his particular
needs-the kinds that will bring him
money.
To many people advertising means
only large display-type announcements
more or less extensively illustrated.
But for the farmer there are scores Of
other ways he can be advertising his
products every day, and in many cases,
at cost small indeed compared with
the returns. The suggestions offered
herewith by marketing specialists Of
the United States department Of agri-
culture are designed particularly for
the farmer who is in position to
meet staple demand for given grades
of gooGs. Eggs, butter, fruit, vegeta-
bles, dressed meat, dressed fowls, sau-
sage, are among the items the sale of
which can be promoted by consistent
advertising.
There are various comparatively sim
pie means Of direct appeal to buyers
which are particularly profitable be-
cause Of the tremendous increase in
automobile travel. Today that farm Is
remote, indeed, which is not passed by
town or city motorists many times,
week. A count on many so-called
quiet country road will show that
scores, often hundreds, of vehicles pass
daily. A large number Of these carry
possible customers for farm products.
The farmer interested in attracting
such trade should look well to the
appearance of his place. Perhaps old.
unsiehtly features of which he is not
conscious exist, but the passer-by Is
keen to discern these signs Of farm
mana cement and hesitates to purchase
at place showing neglect.
Bulletin Boards Useful.
A well-designed bulletin board near
the front gate is big asset in attract
ing buyers. Just as big commercial
houses know that 1t pays to use skill
in preparing a display "ad." so the
farmer in many a progressive COM
munlty has learned to take pains in
preparing his bulletin board. It may
be only a blackboard that is used. but
it should be neat and its message
easily read. In addition to the name
of The farm or the farm owner, there
should be stated in large type the kinds
of produce offered for sale. It is gen.
orally advisable to add the prices also.
On some farms supplementary boards
are placed considerable distance on
either side of the main bulletin, call
ing attention to the latter. A good
sample of the wording on these fol-
lows.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

/ improved IN health 30 could do my
housewCrk: we now have q little one, all
of which I owe to Lydia E. Pinkham's
Vegetable Compound. p Mrs. O. S..
JOHNSON, r. No. 8, Ellensburg, Wash.
There are women everywhere who
long for children in their homes yet are.
denied this happiness on account of
some functional disorder which in most
eases would readily yield to Lydia E.
Pinkham's Vegetable Compound
Such women should not give up hope
until they have given this wonderful
rn,sdicine q trial, and for special advice
write Lydia 2. Pinkham Medicine Co.,
Lynn, Mass. The result of 40 years
:perience is at your service.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
LEARNING TO KEEP RECORDS
Boys and Girls in Club Work Taught
to Keep Accurate Tab on Their
Various Projects.
prepared by the United States Depart
ment of Agrfculture.)

prepared by the United States Depart
ment of Agriculture.)
Boys and girls in club work learn to
keep accurate accounts from day to
day of their projects. In animal feed
ing, for example. their records con-
tain such items as cost of feed, cost
of hired labor, If any, value of club
members time or labor, receipts from
sales or value at end Of feeding
period, and profit. Aside from the
value OF the work to the boy or girl
in the project itself, there is train
ing and educational value in COM
plete and accurate record keeping and
benefit from actual ownership,
which win be helpful to these future
farmers when they assume larger re-
sponsibilities. (
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
FAIR VALLEY FARM.
READ MARKETING BULLETIN
AHEAD.

But the bulletin board is not the only
effective standing advertisement for
the farmer. His place will be better
remembered by passing strangers If It's
name appears in neat lettering above
or beside the entrance. The custom Of
naming farms, popular in so many
parts OF. the country, has proved of
financial as we'll as sentimental value.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
GET READY I.
FOR FLU
Keep Your Liver Active, Your
System Purified and Free From
Colds by Taking Calotabs,
the Nausealess Calomel
Tablets, that are De-
ightful; Safe and
Sure.

Physicians and Druggists are advis-
ing their friends to keep their systems
purified and their organs in perfect
working order as protection against
the return Of influenza. They know
that clogged up system and lazy
liver favor colds, influenza and serious
complications.
To cut short cold overnight and to
prevent serious complications take one
Calotab at bedtime with a swallow Of
water-that's all. No salts, no nausea,
no gripping, no sickening after effects.
Next morning your cold has vanished,
your liver is active, your system is puri-
fed and refreshed and you are feeling
fine with hearty appetite for break
fast. Eat what you please-no danger.
Calotabs are sold only inc original
sealed packages, price thirty-ive cents.
Every druggist is authorized to refund
your money If you are not perfectly
delighted with Calotabs.-( Adv.) n
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Insist on s.Bayer Tablets Of Aspirin"
In ''Bayer package" containing prop
er directions for Headache. Colds,
Pain, Neuralgia, Lumbago, and Rheu-
matism. Name "Bayer" means genuine
Aspirin prescribed by physicians for
nineteen years. Handy tin toxes of Il
tablets cost few cents. Aspirin is trade
mark Of Bayer Manufacture of Mono
aceticacidester of Sallcrllcacid.-Adv.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

and a good sdeal of
the time was not
able to go about.
Our greatest desire
was to have a child
in our home and ono
day my husband
came back from
town with a bottle
of Lydia E. Pink
hams Vegetable
Co m pound and
wanted me to try it.
It brought relief
= AII
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
ELIxIR eAaEK \ COOP reN1C

And Drives Malaria Out OF the system.
s.Your sEsnbeIxs acts like magic; have given
II to numerous people In my parish who wers
ommend it TO those who sre sufferers and ia
need OF n good tonic."-Rev. s. SzymanowskL
st. Stephens Church, Perth Amboy. N. j.
Parcel Rost, prepaid, from Kloczewski & o..
WASHINGTON, d. O. tf
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
AS q rule lazy people lie the most.
HEALTH RESTORED
Mr. knight Was Down With Kid
aey Complaint; Found Deans
the Remedy Needed.

kidney trouble put me in a bad
way" says Thomas A. knight, Re-
tired Insurance Agent, 624 N. Ninth
St, East st. Louis, III. ut came
on with pain across my back and
the attacks kept getting worse I'M
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
Catarrhal Deafness Cannot Be Cured

BY local applications as they cannot reach
only one way to cure Catarrhal Deafness,
and that IL by a constitutional remedy.
HALLS CATARRH MEDICINE acts
through the Blood on the Mucous Surfaces
Of the System. Catarrhal Deafness is
caused by an infiamed condition Of the
mucous lining of the Eustachian Tube.
When this tube Is in1amed you have a
-smbiirg sound or imperfect hearing, and
hen It Is entirely closed. Deafness is the
asuIt Unless the Inflammation can be re-
need and this tube restored to its nor
kal condition, hearing may be destroyed
brewer. Many cases. of Deafness are
kused by Catarrh, which Is an inflamed
Condition Of the Mucous Surfaces.
ONE HUNDRED DOLLARS for any
case Of Catarrhal Deafness that cannot
MEDICINE. I7 ns8 y y sl
An Druggists &c. Circulars free.
b. J. Cheney & Co., Toledo, Ohio.
Yet the bunko mans game is only
ekfn deem.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

But few girls would refuse to share
young mans lot if it happened to be
worth $1,000 a front foot.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Melodious Expression.
''Music speaks all languages"
"And suppose you would say
Jazz band shutters"
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

OILY fools answer questions before
they are asked.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Ali the world practices the art Of
acting
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
THREE OAKS FARM.
John Brown, Proprietor.
Blank, Missouri.
EGGS PERISHARLE.

0ldINp VlSSO0bis
EGGS, PERIsHA8LE.
The farmer who has display at the
county fair can, unless regulations for
bid, use some form Of display advertis-
ing in connection with his own exhibit.
thus attracting attention to his per-
sonal business in a dignifed, effective
manner.
Local, and in some cases metropol-
itan, newspapers offer direct medium
for publicity, particularly for farmer
not too far from his customers. A
limited number Of city papers have a
special department among classified
"ads" for parcel post advertising.
Where there is such column 1t en-
hances the value Of the lads" pub
lished.
Advertising In Press.
To obtain satisfactory results from
advertising in newspaper, the paper
selected must have circulation among
persons to whom the advertisement
will appeal. Advertisements should be
short and should give description Of
the goods with the prices, and the
name and address Of the person adj
vertising. In some cities the Sunday
edition of a newspaper gives better
results than the daily edition. The
person who advertises must offer a
product that is wanted by the persons
who read the paper at the time the
product is advertised, In the places
where the paper has circulation. In
other words, he must know what to
advertise, when to advertise, and where
to advertise. The following are sug-
gested forms for parcel post classified
advertising:
Fresh Eggs direct from farm. Send -
for three dozen delivered by parcel post
prepaid. Fair View Farm, Blank, Va.
Butter direct from the dairy. Fresh.
clean and sweet Send 80 for two pounds
delivered postpaid by parcel post. Fair
View Farm, Blank. Va.
Fresh Vegetables for the family. Quail
ity guaranteed. Send - for basket OF
assorted vegetables delivered postpaid by
parcel post. Fair View Farm. Blank. Va.
CHERRIES from the tree to you by
prepaid parcel post. Picked the day they
are mailed. Send - cents for --- quarts
to Fair View Farm, Blank, Va.
Typical of the small number Of
farmers who have entered the field of
national advertising is one in a west
ern state who has built up nation
wide trade in his special brand OF
homemade sausage, by using the adver-
Using columns Of well-known publica-
lions, supplemented by cleverly pre-
pared pamphlets and the use OF dis
tinctive wrappers.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
THE: JOY OF
motherhood
anne to this Woman after
alxisag Lydia E. Pinkharn's
Vegetable Compound to
Restore Her Health

Ellensburg, Wash" After was
married i was not well for long time
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05
He Was oneN.

He Was oneH.
tYou ought to have married q fool
'I'm glad you think I did the correct
thing" 4
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Some people are like antique eggs;
the better you get acquainted, the
more you don't like them.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

til / had a spell that
laid me up. Morphine
was the only relief
and 4 couldn't move
4 without help. The kid
ney secretions were
scanty. painful and
filed with sediment.
II was unable to
leave the house, could
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Yet the bunko mans game is only
skin deep.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Butter direct from the dairy. Fresh.
clean and sweet. Send 800 for two pounds
delivered postpaid by parcel post. Fair
View Farm, Blank. Va.
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

not rest, and became utterly ex-
haSsted. The only way l could
take ease was by bolstering my
pelf up with pillows. For three
months was In that awful con-
clifton and the doctor said I had
,sSravel. DogH's Kidney Pals
drought me back to good health
t,nd / have gained wonderfully in
strength and weight"
EsO0fn to before me,
A. H. EGGMANN, Notary Public.
Cet Doan's at Any Store. zoe Boz
I'D - AN 8 T p1 2 y Ex
FcsTER-SnLRURft CO.. BUFFALO. N
The midland journal. (Rising Sun, Md.) 1885-1947, 1919-12-05

Fresh Vegetables for the family. Quail
ity guaranteed. Send - for basket OF
assorted vegetables delivered postpaid by
parcel post. Fair View Farm. Blank. Va.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14
DECEPTIVE FooD LABELS

Misleading pictures and other de-
vices appearing on the labels of foods
is a form Of misbranding against
which housewives will do well to be
on their guard, say the officials Of the
Bureau Of Chemistry. United States
Department of Agriculture, in charge
of the enforcement Of the Federal food
and durgs act. Many prosecutions
and seizures are made in the enforce
ment Of the law to prevent this subtle
form OF m~isbranding.
Inccnspicuous statements in fine
print are placed on the illustrated la
bel In many instances to correct os
tensibly the misleading featurse OF the
picture or other device. However, as
the picture or device attracts the at
tention at once, while the in~conspicu
corrective statement a be seer
only By 4 most careful scrutiny Of the
label. the purchaser Is certain TO b
mis1ed unless attention IL directed e
fSs crts % the entire iAaei
The picture Of an olive tree snq1s
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14
STATE COLLEGE PROGRAM

The young men Of the country will
tackle school and life problems in the
same fashion in which they went after
the Hun" says DR.. Willis E. johnson,
president of State College. "These
men have learned that the chances for
the unframed men are few. while the
opportunities for the trained mar are
unlimited. The recent state legisla-
ture provided free tuition for all serv-
ice men in all state schools. Our cor
respondence at State College indicates
that many soldiers who have returned
from service in camps or abroad will
take advantage Of this generous pro
vision. Conditions in South Dakota
were never better and the outlook for
the future was never brighter. Oppor
tunitjes for men and women trained
in agriculture. In engineering. in home
economics and in business eagerly
await the young people who are
thoroughly prepared. The established
departments OF the college will con
tinue with renewed vigor and the col
lege is opening up a great field In
its school Of auto and tractor engineer
ing. in training highway engineers and
men for other new fields Of employ
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14

an enyiable record for himself
through the state in extension work
in horticulture, will give considerable
time to college work. He will have
general charge of the care of the
grounds and already has under way
a number of projects for beautifyins
the campus. He will also assist DR..
N. z. Hansen in the teaching OF horti-
culture, giving the latter more time
for his experimental work.
Home Economics and Art-The new
quarters for home economics in the
administration building will be occu-
pied this fall. A model cottage IS
being fitted up for practice work in
home economics. Several young ladies
will occupy the cottage with n Of
the teachers Of home economics and
will acquire valuable experience in
housekeeping. Each young lady will
pay the same REM as ct n OF the
ladies' halls and pay the actual cost
of board. Better facilities will be Of
.ltltd " lCoNhCA NIdAAAh6 obtSl
the Smith-Hughes act. A large in
crease in enrolment in home econom-
les department is expected this fall.
Correspondence Courses - The ex-
tension division is making arrange
ments for conducting some CORES
pondence courses for credit in agri-
culture and home economics, the work
for the coming year being planned for
rural teachers. The requirement of
training in agriculture in every rural
school is being made in nearly every
state in the union, and very few rural
teachers have had proper training for
the work. State College will carry
on through correspondence, instruc-
ton work along these practical lines
with such ruarl teachers as wish 20
enroll, and these courses will lead to
credit. The tuition fees will not be
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14

map of Italy on the label of a bottle
of oil leads the average housewife 10
expect an Italian olive oil, but a care.
full reading of the fine print on the
label will enable her sometimes to dis
cover that the bottle contains cotton
seed oil made in America. Cottonseed
oil is a wholesome product; is well
able to stand on its W merits, and
is cheaper than olive oil.
The picture of a lucious orange on
the label of a bottle of imitation or.
angeade not only adds to the attrac-
tiveness of the label. but helps 20
hypnotic the purchaser into the be
lief that he is getting the real article,
Notwithstanding the fact that there
is tucked away somewhere in a al
of fine print a little statement 10 the
With twenty-three different tastes in
age is but an imitation.
Many consumers asking and paying
for Arabian coffee accept a package
Arab mounted on a fiery steer and
imagine they are getting the aroma
of the delightful beverage of the Far
East, although there Is n the label
an inconspicuous statement that the
coffee in that particular package was
produced in South America.
! The picture of a maple leaf On a
can of syrup candies the fancy TO the
delicious flavor and sweetness of the
product from Vermont, inducing pur-
chasers to pay more than they would
pay n they noted the statement in
very small type on the bottom of the
label that the product is corn syrup
Favored with cane.
The use of panel bottles which ap-
pear to have a capacity of four ounces
of flavoring extract, but which on &C.
count of the thickness and contour
of the sides cannot be made to hold
more than two ounces, is an old prac-
tice to deceive the housewife in re-
gard to the quantity. Even when the
quantity Of contents is marked on the
bottle, the purchaser is likely to judge
the quantity more by the size of the
bottle, which is so apparent, than by
an inconspicuous statement which can
be seen only by close observation.
A more recent device for making
a little bit of pepper or spice look like
a whole lot is a six-ounce tin package
with a shaker top which, because it
cannot be removed without destroying
the package, prevents the purchaser
from observing that there are only
two ounces or less in these packages,
Deceptive devices appearing on the
labels of foods or drugs subject to the
jurisdiction of the Federal Food and
; Drugs Act are in violation OF that law
The question as to whether any given
device Is deceptive, and whether the
deception is removed by corrective
statements appearing elsewhere on the
label, is one to be determined by the
facts in each case. Many seizures
have been effected and many prosecu
; tons maintained because of the use
of deceptive devices held to be mis-
. leading. Some forms of devices, al
, though deceptive. which do not ap
pear Upon the labels, have been held
not to be covered by the provisions oil
, the Federal Food and Drugs Act.
Action will be taken in all cases
believed to be in violation of the law
> say the officials. In the meantime con
sumers a avoid being misled b,
deceptive devices by carefully readin,
: the labels Of all food and drug pack
ages.
Nv, 8. S.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14
THE HOUSEHOLD
@
HOMEMADE DEVICES FOR
CANNING

While the steam pressure cooker
and steamers and various CONNER
cIally-made hot water Gamer are AL
convenient and great labor, fuel, and
time.savers, one need not refrain from
canning Just because she has not these
co~nveniences.
A very good substitute for a hot
water-bath Gamer may be devised
from a common wash boiler, lard can,
water bucket or stove reservoir by
making a false bottom of Stats, wire
netting or by simply placing a board
in which holes have been perforated
In the bottom of these vessels.
The Jars may when filed be placed
on this rack and the Gamer filled
with water sufficient to V the jars.
The top OF the vessel should then be
placed on TO prevent the escape OF
steam. and 10. every Mrs. Housewife
has a Gamer capable of putting up
hundreds of quarts OF fruits and vege-
tables that might be otherwise
wasted.
Terms Used in Canning-Scalding-
Plunging product In boiling water
then removing at once.
Blanching - Plunging into boiling
water then allowing water TO boil 8
to 10 minutes according TO irmness
of product
Cold Dip-Removing from boiling
water and placing at once in cold wa
ter for a minute.
Paeking-Putting product in jar,
then adding liquid. syrup. or water.
Steriiixing or Processing-After jars
have been placed in Gamer and water
has resumed boiling, begin to count
time of actual boiling and keeping at
Ina: temperature Cor the entire time,
Some Canning Recipes - Corn on
Coh-Pull back shuck On a and re
move silk, drop corn in boiling water
and bianch or allow to boil for five
minutes. Plunge Immediately in colo
water and cool enough TO handle
Pack in jars with or without the ad
dition of water.
Adjust the cap and sterilize 4 hours
&. ==ssA boiler CT SO minutes IN steam
pressure cooker at 10 to Is pound.
pressure.
Corn may be cut from cob after colo
dip and packed in jars being careful
not to fill jars too full as corn swell
during process of cooking. One-hal
teaspoon of salt may be added to eacl
quart jar il desired. The jar may b.
oiled with boiling water Process "a
minutes in wash boiler or so Mute
in pressure cooker at 10 or Is pound
pressure.
Okra-Wash and cut cup off o
okra. Blanch 5 minutes. Cold dil
and Jack. Cover okra with boilinI
water. Add / teaspoon of salt to eacl
quart jar aud adjust caps. Steriliz
3 hours in hot water Gamer or S
minutes in pressure cooker at 10 O
Is pounds pressure.
Beets-Wash beets leaving all O
roots and about 3 inches of tops. Boi
until three-fourths done. Cold dir
then remove skins. Put in quart Jars
adding h-teaspoon Of salt and / tea
spoon or sugar to each quart jail
Strain water in which beets wer
boiled, cover beets with this and a
low to sterilize for IL hours. Thes
beets may be picked when ready I
use. or tehy may be served as a veg,
table. HolIandaise Or buttered.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14

excessive and it is believed that valu-
able service can be given to these
teachers in this way. These courses
will be under the general direction OF
Professor H. E. Dawes, Of the extern
sion division and members of the va
rious faculties Of the college will co
operate in giving the instruction. This
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14

work will correlate somewhat init
mately with the vitalized agriculture
work which is being introduced by
the county superintendent in selected
rural schools throughout the state.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1919-08-14

Moore's loose leaf forms and binders
for sale at this Office.