Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1919-03-24

OF G. A. Press, has grown and ex-
panded It's trade to a remarkable de-
gree. A year ago the cvcr-increasing
crowds Of customers congesting the
aisles Of the store, ncccssitated the
e~niargening Of the floor space. and
accordingly Is much again as the or
tginal space, was added to the store.
On the right, as one enters the
store is the mems department.
Ready-tc-wear suits for men, neck
wear, hosiery, shocs-everything that
the masculine person desires is to be
found on this side of the store. The
shoes offered range from the broad
toed, wide lasted, sensible kind that
the substantial sort of a man wants
and needs for his work to the more
conservative types for the well dress
ed business man. Here are also
shoes for the young man Of college
age.
n ready-to-wear suits range from
the narrow. tight fitting, corded
backs of the newest designs for young
men to the more loosely cut business
MAJ style. Everything for'the small
boy is here and for the youngster that
invariably tears his trousers or rips
his coat, the ]. c.. Penney Co.. carries
a special brand Of we'll made, sub
%stantial goods.
On the left side of the establish
ment that which is especially design
ed and created to satisfy the hearts
of the most fastidious or particular
of"Women is to be found. Suits-ncw
spring suits of the many colored fab
RIGS that are all the rage this season,
dresses ranging from ginghams to
poplins. and thence to messa1ines,
t~affetas and georgettes are shown by
attentive clerks to the would-be pur-
chasers.
A new department of the j. c. Pen
ney Co. is their millinery section.
Started last fall, this phase of the J.
c. Penney establishment is rapidly
proving a success, n although still
in its infancy the department is
showing bonnets and gay colored
straws that are proving very popular.
Coats for wome this year, are, ac-
cording to Mr.. Priess, somewhat on
the cape effect. Many of these are to
be found in stock. An especially good
style is the new Jersey sport coat, to
be procured in all ranges Of colors.
But the real outstanding feature of
the j. C. Penney Co. is their price
policy. One of a chain of 1877 stores,
extending from coast to coast, the
Grand Forks branch is able to buy in
combination with it's 1877 sister stores,
procuring everything offered at I'M
uSuilly low prices. BelnS abe TO Duy
at such extremely low prices thus en-
ables the firm to sell at much lower
prices thar those of many other es-
Establishments Of the city.
The first J. G. Penney CO. store was
started in 1902 at Kemmer, Wyom-
ing. The original store went under
the trade title Of the Golden Rule"
and as other stores were added to the
chain this same title or slogan was
kept the same for all of them. A
year ago the title was dropped for
various reasons. One Of the more
significant was that imitators Of the
j. C. Penney branch adopted. the
catchy, title. the Golden Rule" and
much difficulty ensued in distinguish
ing between the rial Golden Rule
stores and the imitation ones.
A significant point to be noticed is
the policy of all Of the j. G. Penney
Co. is picking their, employees. The
national organization keeps two re-
sponsible and trusted men on the job
all Of the time, simply keeping In
touch with the right Kind Of RESPONSE
BILE men that the firm wants to en-
ploy.