Western Kansas world. [volume] (WaKeeney, Kan.) 1885-current, 1919-01-16
Most Satisfactory Way Is to
Write to Friends and Refa-
tiveS Seeking Trade.
PROPER BUSINESS METHODS
Newspaper Advertising, Circulars and
Bulletin Boards Helpful to Farmer
in Securing Purchasers-Sta-
tionery Helps.

For producers who wish to market
by parcel post the most satisfactory
way of finding customers is to write
to friends, relatives or acquaintance
in cities, seeking their trade. Pur-
chasefS, on the other hand, often can
locate reliable producers by correspond
ence with friends, relatives or ac-
QuaintanceS in the country More than
IS per cent of the produce being mar
keted by parcel post in a number of
cities in which Investigations have
been made is sent by persons who OBJ
tanned their customers through friends,
relatives acquaintance, according
to specialists of the bureau of mar
kets, United States department of ag-
riculture.
This method of establishing bust
ness relationship is especially recon-
JTlended for the general farmer who
has n limited amount of produce
Those who wish to market great deal
of produce by parcel post may find it
necessary to obtain customers by per-
sonaIIy soliciting strangers or through
advertising in newspapers and by 9TH
means.
Information received from persons
who have advertised farm produce for
sale indicates that usually advertising
Is not profitable for the general farm
er, but often gives satisfactory results
to the producer who specializeS in some
product that can be shipped through
out the year. Advertisements should
: be short and should give description
of the goods, with the prices, and the
name and address of the person ad-
vertising. In some cities the Sunday
edition of newspaper gives better re-
suits than the daily edition The per-
son who advertiSeS must offer a prod
uct that is wanted by the persons who
read the paper at the time the prod
uct is advertised, in the places where
rafa lot how
words. he must know what to adver-
tise, when to advertise, and where to
advertise.
Must Use Circulars Carefully.
Form letters, circulars or cards sent
to a selected list of persons have been
suggested often means of obtaining
customers for produce by parcel post.
The cost of obtaining customers by
circularfzing is often great, and unless
the names of persons to whom the cir
culars are sent are selected very care
fully this method of obtaining Gus
toners cannot be especially recon-
mended.
Customers may be obtained by max
ing, personal canvass in selected
neighborhood in a city. The neighbor-
hood should be one which is not sup
piled with great many markets or
green grocery stores in order that the
competition may not be as keen as II
0OQA0 Oe IN q n01SlDOInOO0 That AS1S
excellent marketing facilities. A su
burban district of homes with good in
comes offers a good field in which &c
solicit trade. In many such districts
the delivery service of the groceries is
not as satisfactory in the city
If a producers farm is on or neal
much-traveled road an attractive
farm bulletin board placed conspicu
ously near the road Is help TO boil
producer and consumer in making
business contact Many city dweller:
now travel far out into the country b.
automobile, and this fact can be turned
to account in securing customers b.
using a bulletin board This methot
will be especially useful on clean, well
kept farms The statements on tn
board should give the articles for sale
together with their prices, delivered I,
the purchasers door by parcel posi-
and the main items should be in letter
ing large enough to be read quickly.
Stationery help
Ii farmer expects to develop
business of selling produce to strane
era he Will find it advisable TO hav