The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1919-10-22
FARMERS TOO, HAVE FOUND
ut PAYS TO ADVERTISE"
Many Methods, Often Overlooked, by
Which Consumers May be Made
Customers for Products Raised
on the Farm-Bulletin Boards
Are Big Helps.

|
on the Farm-Bulletin Boards
Are Big Helps.
| Mantion advertising to the old-time
farmer and he thinks of large dis
Flay-type announcoments more or
less eXpensively illustrated. But mod
ern farmers have found scores of
ways by which thoy can attract buy
ers for their products. The sugges-
tions offered herewith are designed
particularly for the farmer who is in
a position to supply given grade of
goods in sufficient quantities to meet
a stable demand. Butter, eggs, live
and dressed poultry, dressed meat,
home-renaered lard, sausage, fruit
and vegetables are among the com
modities the sales of which can be
bettered by some form Of farm ad-
vertising.
There are many means of direct
appeal to buyers which are made par
tlcularly profitable by he tremendous
increase in autr travel. To-Day that
farm is remote indeed which is not
passed many times week by town
or city motorists, the majority of
who mare nossib!c customers for the
;; farmer. Consequently he must look
we'll to the appearance of his place
/ Perhaps unsightly features of which
! he is not consciors exist, but tho pas
ser-Dy, keen tn discern these signs of
laxness, hesitates to purchase at such
, a farm.
! Uses for Bulletin Boards.
A bulletin board near the front
gate is big asset, if carefully pre-
pared. In addition to the name of the
] farm or the farm owner, it should
state in simple, large type theBkinds
} Of produce for. sale and the prices.
Some farmers have found supplement
I tary notices, placed at proper dis
tance on either side OF the main bull
letin board, very valuable in calling
I attention to the latter. Suggested
! wording Of these follows:
Fair Valley Farm
4 Read Marketing Bulletin Ahead
There are various ways in which the
= farm name can be displayed to the
\ owners financial advantage. Any farm
: : Will be better remembered by pass
Y ing strangers if its name appears in
4 neat lettering over or beside the
: main entrance or across the face of
I barn. The farmer who possesses an
I auto truck-and he is legion these
days--is overlooking a splendid adver-
J tising opportunity if he does not have
Z the name of his farm and his special
of his vehicle. Then every trip to
! town is reminder to hundreds, per-
= haps thousands, of people that the
: owner is still "on the map" One
dairy farmer who built up a large
4 retail trade not Only carried on his
: vehicles the name Of his farm but
] made all his trucks and wagons even
l more distinctive by painting them a
dark yellow.
Il Letterheads a Help.
Printed lctterheads are a real asset
for the farmer who is selling to cithc,
81 wholesale or retail trade The fol
D lowing form is suggestive:
! FAIR VALLEY FARM
James J. Jamerson, Proprietor
8 Butter, Eggs, Dressed Poultry, b,
! Parcel Post from the Farm to
You
5 Bland Md
,iany farmers who handle consider.
s able quantities Of produce find it pro.
s itabcl to use distinctive. printed
: wrappers. Another simple means of
/ advertising is neatly printed gummed
labels for use on the outside of pack
; ages sent by parcel posto l. express.
/ Advertisements in local or metro
politan papers should be short and
; should give a description of the
a goods with the prices, and the name
and address of the person advertising
5 In some cities the Sunday edition
: gives better results than the daily edi-
ton.
) What Advertiser Should Know.
The person who advcrtiscS must
4 offer product that is wanted by the
5 persons who read the paper at the
) time the product is advertised, in the
s places where the paper has circu-
} lation. In other words, he must
, kno wwhat to advertise, whine to ad-
vertise and where to advertise. The
. following are suggested forms for
! parcel post classified advertising:
Fresh eggs direct from farm. Send
. for three dozen delivered by
aprcel post, prepaid. Fair View Farm
5 Blank. Va.
Butter direct from dairy. Fresh,
clean, and sweet. Send -------- for
/ two pounds, delivered p0stpaide by
parcel post. Fair View Farm Blank,
Va.
/ Cherries from the tree to YOU by
prepaid parcel post. Picked the day
they are mailed. Send ------- cents
) for - quarts to Fair View Farm,