The sun., 1919-05-12
LATIN AMERICA SOON TO
BE SCENE OF TRADE WAR
Importance of Establishing Export Connections by
American Firms Is Shown in Review of Present Con-
dtons, and Advice on How to Increase Business

simply the application OF successful
American methods to a new field. To
maintain our supremacy. our prosper
ity and to furnish our labor with con-
slant employment we have got to ac-
complish quantity production. and ex-
port trade will bring this about--if we
go after II.
Export trade is no longer matter OF
choice, II is one OF necessity. 1t is
just as much the manufacturers job to
look for volume sales outside the
boundaries of our contiguous territory
as 1t is within bounds. We have got to
keep our monstrous plants humming
right along for production on large
scale. We have got to find an outlet
for our surplus material. II the domes-
tic field fails us-if things are dead at
home-there- plenty Of room outside.
The trouble with manufacturers Is
that they believe exporting is an ex-
tremely difficult game to master. that II
is hard to unwrnkle. and that it IS like
learning Russian backward when COM
pairing 1t to the ease with which the av-
erage American acquires the knowledge
of home trade Exporting is not a
childs game. neither is doing business
with the home folks a juvenile pastime.
what Exporting Means.
At home you deal in only one Ian
guage. and you ship most of your stuff
by freight, and you make out all your
shipping papers in straight United
United States" and you stick within the
lines set up by surveying crew. When
you go In for export you deal in six or
seven different languages. sailing and
steam vessels carry your goods to the
seven seas, the whole world is your mar
ket. and you learn new business terms,
AS in playing baseball it is just the mat
ter OF learning new signals
America has always been a great eX-
porting nation. She has kept pretty
close to the leaders and specialists in the
business. The war period produced a
tremendous revival among manufac-
turers, TO whom II had never occurred "a
wade out into the deep. For some OF
them the sun rose every morning Mt Hell
Gate and went down at the Golden Gate
When our competitors learned of ouI
| activities they began to sit up and take
| notice. Special ENJOYS were sent out &c
| the various countries. The British mis-
sion to Latin America, headed by Bun
| sen, was nothing more than n bushes,
trip to drum up trade in the territorie!
| visited.
| The Japanese Government has sen
| out several missions to the same coun
tries for the same purpose. Frencl
business men have peen studying tn
field in recent months. Italy has no
been asleep. The Scandinavlans hav
realized the possibilities of trade witt
the South. Spain Is establishing new
steamship routes TO South America, AM
even Germany-her gold in still lying Il
the vaults of her Latin American bank
ready to do the bidding Of its master
| In Berlin.
Just recently an article appeared Il
a New York newspaper declaring tina
the japanese were able to produc
merchandise SO la per cent. cheape
than either the Americans or the Brit
ish, and still make n profit. There l
considerable truth in that statement
The japanese have done Il, and ar
still doing It along the west coast o
South America. One Of their method