The Monroe journal., 1919-10-24

they give liE the news OF the bush
ness world and some % 1hrl- give
more care ald attention 10 their nes-
sages. 80 srnt and keep 50 eErrias,-
lng al il L.oIe than others DO. That
is why theg succeed ard why tie
names OF their business becomes 4
hous ehold word and their messages
in the advertising columns are always
eagerly looked for. Give a paper
plenty OF good advertising and ~
per cent Of them will in return repay
you tenfold with the business they
bring 10 You direct and the upbuild-
Ing tina, they do in your county anu
town. When | first came 10 White
VILE the merchants in this county
were giving the paper about Slp
worth OF advertising week. Inc
county was one of the most backward
that a man could reasonably eNpeel
to find. Now they are giving us near
IL two hundred dollars worth OF Il
week and We are running 10 pages
where We used to run four. This
county is rapidly pushing forward
and making a name for progress.
think that | can say without bras-
ging that eur paper has helped
/ little in bringing about the change IN
4 the county conditions. AT the same
+ time the paper could have done moth
/ ing without the gradually growing
support that has come from the ad-
yertisers. Some one once said. SHOW
me a newspaper. and | will tell you
the kind of people that live In that
community" | am tempted into be-
lieying that Monroe and Union coun-
~ people are growing mighty pro-
gressive and | base these deductions
on the way they are advertising III
The Journal.
Mr.. Barr. my right hand man IN
our Job and advertising shop, ana
myself felt personal loss when we
read of the death of DR.. Watt ASH
craft. A big, fne-hearted man has
followed the footsteps of DR.. BART
Houston and gone TO his reward. |
ONLY knew both of them in casual
way. having met both and talked to
them once or twice. but these two
men of whom never heard anythihs
but good spoken off. Mr.. Barr knew
them both WE'LL He lived in Monroe
many years ago and worked Tor Inc
, Journal and later on he was al wax
haw for several years.
II is still raining cats and dogs'
! Pretty soon | am going 10 lei my ac-
lions be governed by the KNOWLEDGE
that have dry coat at nome anu
am going to make bee line lot
! il. But first | have got TO have a
laugh at something and | knownoth-
: ing better TO bring on one, as lar as
| am personally concerned. IMAM ps
telling a little incident that happen
ed 10 me this week while following
The every day routine OF newspaper
mans life. All of The Journals read
! ers won't see the funny side OIL II, es-
pecially some of the gentler sex; so
. they are warned in advance that they
: don't have to read the balance OF TINS
5 paragraph. II hppened TINS way
: Last week we had swell weddlnA
2 here. the bride being one OF TN
4 towns -four hundred" AS in dut.
I bound. | covered the wedding ah'
; wrote it up in the most elaborate
4 stvle possible. Arriving at that pom
. in the account where II was necessar.
S 10 mention what the bride wore,
K described her dress and added, VIII
IS correct accessories to match. I'M
II was all in good form but now come
n the aftermath A day or two late
n there was a wedding down the couh
> try. One of my correspondents wrot
il II up for the paper in grand style
d copying most all that | had previous
a IL used. when she came to descfii
n lion of the brides dress she sane
e "The bride wore a beautiful pm
e satin dress with corset assessorles I
.e match" II was very great sorro'
TO me that | had to edit that cohti
o button and could not use 1t IN III
form in which it was sent.
Ne Perhaps | will write again SON
| time aad try and tell some yarn
II about going fishing down at home
ar| ao,,n "a New Thing Each Day.