Arizona republican., 1919-12-14
ADVANTAGES 1T LIGHT JAR NON
 EASILY PROVEN
By H. M. Starr

It is one of the interesting develop ments of these exacting times how the trend of thought among the motorists has turned sharply to fundamentals. The more the time demands, the closer are motorists called upon to discrim inate-to seek out those elements that contribute to high average results and to cast aside those elements that i'm pose burden on efficiency.
 For today, the question the motor car buyer is asking is a double one: What will the car do and what will it cost to do it? He is looking for fineness, not pretentiousness; economical serv- ice. not extravagant performance.
 The history of the Franklin car has year after year reflected one dominant alma car that will render maximum service at the least expense.
 A basis of efficient use that is noth- ing new to the Franklin, nothing that has come about through the pressure Of events. For sixteen years, from the day of the first Franklin car, those primary principles or construction re- sponsible for the Franklin standard of results have been followed and de- veloped.
 And as the logical outcome, no other car has behind it the great body of certified records in national demon strations, in technical tests in owners use.
 Thoughtful people everywhere are recognizing these facts, in sharp con- trast to empty claims or mere talking points"
 They are finding, in the ability of the Franklin car to double the gasoline .F sat- ne-o car. to cut depreciation in half, to go 1 farthest in a day with the greatest re- ! liability, safety and comfort, that kind | of motor car performance which is ! plainly in tune with the times. 1 The figures show how general this acceptance has been. For in 1917, the biggest year in Franklin history, ] Franklin sales increased 1S5 per cent ! over 1916-a growth exceeding far that | of all other fine cars.
 The Franklin car is built in one type of chassis, regularly fitted with eight styles of bodies; touring car, runabout | four passenger roadster, cabriolet sedan, brougham, town car and limo sine. Open and enclosed bodies are in | terchangeable; also, all open bodies are designed so that light detachable winter tops can be fitted,
 Franklin open gar design is charac- teriZed by the ample length of the body rail; the graceful upward sweep to the cowl. that blends so well with the slop- ing hood and the slant of the wind ! shield; and the enveloping effect O the higher sides. The appearance Q length in the enclosed bodies is en hanced by straight lines parallel tt the belt, together with carefully de- termined height of light line in thu town car and limousine, the lower roo rails further accentuate this effect. | is. notable that in the Franklin, beaut, of line attended with full preservation of comfortable seating arrangements j, Open bodies are fitted with slantins window shields of the two-glass type while the sedan and brougham have " shaped windshields. In both cases thi design obviates the annoyance and con fusion of reflection, reduces wind re
 sistance and adds a touch of rakish ness to appearance.
 The V-fronts afford exceptional ven tilatfng facilities Air currents of an. desired intensity may be directed t any point within the car by the adjust
 ng of the N-glasses and the windows Dust clouds can be excluded merely b, closing the y-front. For the limou
 sine and the town car ventilation i obtained by manipulating the wind shield. the side windows and the par tition window Dust is avoided by clos
 ing the front windshield.