The evening world., 1919-04-04
No 8
DE AR FOLKS:

Wilson % Co. Everybody
in the whole organization is en-
thusiastic, "up on his toes" and
proud.
This is the week that Wilson b
Co., announce that they are pro-
ducing Certified Ham and Bacon.
All over the country the dealers
are putting up window signs
telling the news. incidentally,
/ am coming TO believe that the
dealers who handle Wilson prod
ucts are imbued with the same
pride and confidence in the Viii
son institution as are the $4,000
workers in the various plants
and branches.
All these Wilson 6s Co. men and
women are pleased as pleased
can be this week because they
have known for a long time that
the company would put Certified
Ham and Bacon on the market
at this time. They have known
Of the care and skill and exact
ness with which these products
were being perfected to deserve
the Wilson Certified label. That
Certified" label is the ne plus
ultra for any Wilson product.
When it is placed on something
it means that that particular food
product is just as fine as it can
be made, as pure as purely itself
and as good as anything ever
can be good to eat.
The name and fame Of Wilson
g. Co. Certified products has
grown up in the past two years.
It started when the company
brought out its line of canned
fruits. vegetables and table spec
ialties, giving them the name
Certified" and placing upon
them a guarantee that the user
would find them of the highest
possible quality.
In their smoked meats "Majes-
tic" was the label of their top
notch quality. Majestic Ham
and Bacon we're, and are, mighty
we'll known and liked. Mr.. vii.
son saw the great popularity won
by the Certified" fruits anl
vegetables, and he said:
Eve must have Certified Ham
and Bacon. Can we make them
good enough to deserve the
Certified labelP"
1--WE can and we wiIl," was the
prompt answer.
So there is a bit Of history. 1t
wasn't merely a question ~ cur
ing and smoking ham ard bacol
of the most excellent quality. 1t
was a matter Of knowing at
every step along the line that
this ham and bacon was going
to be good enough to be honored
with the name of Certified"
This means selecting the porkers
themselves. They have to be porkers
| Of excellent breeds, they have to be
| in the pink Of condition. they have
| TO show to the prnc,iccd ewes Of the
experts who select them 'Iat tie
1 uu.,,fy s tlc.t have ,.rtCEel the
| production ol Certified + am and
Bacon watched the careful, gliillful
choosing Of those hams and bacon
sides. have seen how precisely a
| ham is chosen. how exactly a bacon
side is selected. There must be just
such a proportion Of fat and lean. the
skin must be smooth, the ham OF
bacon must be visibly perfect. Then
Il u carefully trimmed and sent On
| through the curing and smoking de-
partments. Nothing Is hurried. for
the men who have charge OF this
work tell me that hasty curing and
smoking do not create the sweet,
appetizing flavor and the hunger
satisfying taste that must charactef-
ire fine piece OF ham or bacon.
All the way through noticed that
these neats-as, indeed, are all other
Wilson products-were handled and
prepared with RESPECT. RE
spect" is a fixed principle in the VII
son plant, and when you come to
/ tninh Oh IT. IL piNlty kOOA tbCu
TO be respectful to foods. They de-
serve respect, II they arc destined
for your table. and the Wilson folks
know this and show respect towaSa
them.
| have told you in my previous let.
tiers how the spirit of good will and
loyalty pervades the whole Wilson
| organization. have tried to suR
gest that this spirit of pride and Of
Il fellowship is a guarantee that the
products Of Wilson & Co. will be ali
the better for il. Every worker in
the Wilson plants feels this way
| about it. and that is why this week
/ every one Of them is so hugely
glad and proud that Certified Ham
and Bacon are being announced.
Each of them feels-and knows
that here is another proof Of what
the heart and spirit of the Wilson
/ |proaptynttnn means. and that once