The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-01
THE INDEX OF PROSPERITY.

Your prosperity is bound up with Pensacola s
Pensacola's prosperity is bound up with thai
of its business houses, its industries, its banks
and its merchants.
They in turn depend upon you-upon your co
operation and backing. The circle is complete
You cannot escape it.
If your money stays here, within the home
circle the town flourishes its schools thrive, its
realty values rise, its vivic undertakings pros
per, its inhabitants-you included-are well off.
If you scatter your money abroad in making
out-of-town purchases, then some other city
thrives as result of your industry, and your
own towns prosperity withers. Your individual
prosperity withers with it.
How shall you guage your prosperity?
Doesn't it mean, after all, simply the complete
ness of your well-being? Doesn't it involve some
thing more than the mere size of your income
The real criterion is not the number of cents in
your pocketbook, but the sense of comfort in
your soul.
That man is satisfied with life who has an
established position in a thriving community.
You wouldn't want ten times your present in
come, if you were earning it in the middle of the
Sahara desert.
BY every act of your daily life you indicate
that you are happier for living in prosperous
community When you take the street car to
work, when you lunch in restaurant, when you
send your children to school, when you take the
family to the movies, when you draw book from
the library, when you enjoy outing in the
park, when you attend church, you are profiting
from the benefits of community life. Granting,
as you do by every act, that in community life
lies your well-being, it follows that the more
prosperous the community the greater that we'll
being.
If it is to your interest to live in town, it is
pre-eminently to your interest to keep that town
thriving, for only while it thrives will it be able
to offer you in the highest degree the advantages
because of which you prefer town life.
And remember that it is the home town mer-
chant whose prosperity is the index of your
towns prosperity! More, it is the backbone of
it.
The home merchant is the man whose clerks
live in Pensacola. They spend their money in
Pensacola Their spending increases the wealth
of the town. Their presence increases its popu-
lation, its demand for commodities. The demand
increases the supply available for you; it stimu-
lates local production, boosts local industries,
adds again to the local prosperity.
The home merchant is the man who pays
heavy taxes, and thus helps to support the
schools, to maintain fire and police protection,
to pave the Streets to support Pensacola's chart
~ s4hu AAS1ASutAOhS, CHu1CHSS ana nOSplCdlS.
He is the man whose activities increase realty
values, make prosperous the banks, attract new
industries and new citizens, draw buyers from
the country here and thus still further increase
the wealth in which every citizen of Pensacola
shares.
The case is clear; the circle stands intact and
nnbreakable.
The home merchant is the guarantor of Pen
sacoIa's prosperity-and yours
win you not stand by him as Loyalty as he
serves you?
Be fair to him. Be fair to Pensacola. Be fair
to yourself.
What you need buy now!
And buy it in Pensacola