Vernon County censor. [volume] (Viroqua, Wis.) 1865-1955, 1919-01-15
Observation-Disclosures
WITH AUTO TIRES Is A THING
OF THE PAST
No More Blow Outs or Stone Bruises
Practically No Punctures or
Rim Cuts

Every ear driver will agree that the
greatest source of annoyance about a
ear is the tires. In the past, tire
troubles have been endured simply be-
cause they could not be cured. For
tunes have been spent experimenting
on substitutes for pneumatic tires but
without avail. In spite of its defects
the pneumatic tire is the only practi-
cal tire. But better days for the mo-
torist are here.
The most wonderful tires that have
ever been built are being introduced
here, which are admitted to be the
most satisfactory tire ever employed
by some of the biggest tire users in
the country. The construction of the
tire is not only scientific, but is so in
the line of common sense that even the
most sceptical critics in this line are
compelled to admit that the tire is a
world beaten.
1t is needless to say that an agency
J handling a product of this nature will
be a welcome addition to Viroqua, as
we as well as every community in the
country are in sore need of better tires.
/ The Archer Cord Tire & Rubber Com
pany are the proud manufacturers of
/ this tire, and are in a position to sub
stantiate the foregoing claim that
their tire is in class absolutely by
/ it's self
/ The body of the tire is handmade
of three plies of the finest hard seine
cord. Each individual cord has a
breaking strength of 1870 pounds.
/ There are ten cords to an inch which
allows a tensel breaking strength of
$50 pounds to the square inch. The
three layers of cord thereby give a
j tensel breaking strength of 5,400
/ pounds to the square inch. The cords
are given a long lap over the bead,
which consists of IS strands of cabled
carboned steel piano wire. Each wire
/ is carefully rubberized before being
put into the tire. The bead is thus
! held in its solid anchorage, and the
/ long laps of cord are doubled back
over the side wall, making the side
walls one of the strongest features of
/ the product. No tire expert ever
dreamed of constructing a tire with
such enormous strength, and the start
/ ling feature is that Archer Cord Tires
! possess an enjoyable amount of re-
silency. 1t is guaranteed against
/ blowouts, and stone bruise, and is
practically immune from rim cut and
! punctures, so tire troubles are no long
er going to rob those who use this tire
of the joy in motoring. You cannot
afford to overlook the chance to see
this tire
The rubber stock used in Archer
Cord Tires is the best known, because
the company employees one of the lead
ing rubber experts of tire United
States and has the largest type of
rubber calendar in the world. The
officers of the company are sound,
conservative, experienced men and the
thousands of stockholders of the con-
Germ scattered in practically every
state in the union are ninety per cent
business. and professional men and
car owners. Lieutenant Devens, re-
presenting the Archer Cord Tire Com
pany, is in the city for few days and
you should make it a point to call on
him and have this tire explained to
you in detail His headquarters are
at the Hotel Fortney