Arizona republican., 1919-03-21
PLAN DEVELOPMENT
 IF BIC ACREAGE IN
 ]. SANTA CRUZ VALLEY


 An important project in the state which now is assuming definite shape contemplates the intensive cultivation of many thousands of acres in the val ley of the Santa Cruz river al the town of Toltec.
 Simultaneous with the putting on the market of this acreage the town site of Toltec is being established right | in the heart of the property, the two projects working hand in hand.
 For many years the logical loca- tion for a town at this point has been indicated by the establishment of a flag station there by the Southern | Pacific railway, and as point on the may Toltec has long since been a def mite quantity.
 The farm lands to be put on the market will be known as Southland Farms The Southland Farms com pany of which c. $. Smith of Los Angeles is president, Ira F. Elliott ot Los Angeles, treasurer and A. M. Peck of Toltec, secretary, is back of the | farm lands project. Robert J. Dunn 1 and C. L. Randy, also of Los Angeles, | are directors in the company. MT. Randy being the sales manager.
 The townsite of Toltec will be put on the market by the Toltec Townsite company in connection with the mar keting of Southland Farms. k. J. Dunn, a director of the Couthland Farms company, is president of the Toltec Townsite company. large amount of money already has been expended at the new townsite and definite plans outlined and contracts already made involve additional expenditures run ming up into many thousands of dol lars A splendid new s20.O00 concrete hotel building has already been completed and it's furnishings are now being in- stalled. Every room of the hotel is provided with hot and cold water and with shower bath. The lessee of the hotel is Mrs. Rose Stewart, who now operates hotels in Phoenix and Red lands.
 The company has also already erect ed concrete store building and office building on the property. The archi- lecture of all commercial structures is to be standardized for the benefit of the general effect. Cement sidewalks are at the present time being laid and the main street is being graded
 With the great amount of farming activities which are in prospect for this section it is expected that the new town of Toltec will become thriving city. It is situated directly on the main line of the Southern Pacific only a few hours from Los Angeles, Fl Paso, Phoenix and other large mar lets.
 According to the United States sur -vey, the Santa Cruz river runs un- derground directly through the section 10 be put on the market as Southland Farms. It is the plan of the company to sink wells and establish pumping plants on certain units of the property, the acreage to be covered by each well and pumping plant to be determined by thecapacity of the pumpaing plant and the needs of the property to be served. They plan that the farmer at Southland Farms will have his water problem solved in advance and his water system established The cost of the established water system will be included in the price he pays for his land.
 Farmers who have recently gone into this section from southern and northern California claim that they have never seen more prolific growtf of crops or finer general farming op- portunities.
 It is the plan of the company tC establish demonstration farm on it. property where definite crop record: will be maintained showing just whai crops are most suitable and desirable Farmers in this section now repor excellent returns from alfalfa. hogs cattle. others have done well witi grapes and in other cases sweet DO tatoes and apricots have brought very large returns. It is stated that th' fruit trees in this part of the eounr! are virtually immune from pests Q all kinds.
 Some large acreages have alread, been. planted to long staple cotton an, other ranchers are planning to plan large acreages the coming year. Tn extensive planting of cantaloupes i now in process. An Imperial vale. concern now has a representative il the Toltec district contracting for al the cantaloupes that can be had.
 As soon as the new hotel equipmen has been completely installed and tn preliminary street work completed tn company plans to hold grand open ing to be featured by an old fashione' 0all and typical Arizona dinner.