South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-06-08
TANLAC BREAKS
WORLDS RECORD
Bottles Sold In Four Years
Would Reach From New
York to Denver.

Velopment Of Tanlac forms one o.
the most interesting chapters of
Americas latter day commercial
history
Four years aSo very few people
had ever heard of Tanlac-Today
it unquestionably has the largest
sale of any medicine in the world.
ard is as we'll known in Canada as
in this country. In the brief period
of only four years time this now
famous remedy has leaped from OBJ
security 10 the very plnacle Of sue
cess. Its fame, IN fact, has long
since spread beyond the limits Of
the continent. and numerous in
quiries regarding 1t are now being
received from many foreign coun-
tries
Very few people, however, fully
realize what a really wonderful
record Tanlac has made. Indeed,
if it were not for the unqestion-
able facts and figures given out by
the largest and best known drug
firms of the country the story Of its
success would be hard to believe.
Up 10 January first, the total sales
of Tanlac amounted to approximate
ly twelve million bottles. The de
mand however is Increasing, for dur
ing the first ten weeks of this year
over one million bottles were sold
and distributed in the United States
and Canada, the exact figure being
1905, 1S6 in three months.
At this rshe, therefore, the sales
for the present year will amount
to more than i've million bottles.
This VIII mean that 1900 bottles
of Tanlac will be sold during every
day of the year. or 2,10O bottles for
every hour of the average working
day.
These figures are too stupendouS
for the average mind 10 grasp, but
one may visualize what twelve mil
lion bottles means by imagining
them laid out in a single file end 20
end. This laid they would make a
track of Tanlac from New York
through Chicaso, and on 10 Denver
Colorado; or they would form d
double track of Taniac from the
Great Lakes TO the Gulf Of Mexico.
Piled end on end they would tower
135 times as high as pixies Peak, or
rise 1888 times higher than the
Woolworth Building in New York,
the tallest building in the world
The demand for Tanlac has be-
tsnn1a great fhaf incfpad
of being measured by the gross as
other preparations have been, is now
reckoned by the carload, and even
by the train load In proof of this
it is a noteworthy fact that the
leading drug jobbers everywhere
now buy Tanlac almost exclusively
in car load lots.
To supply the Pacific Coast trade
alone requires from forty TO fifty
car loads per year-Jobbers of the
Middle West are selling from seven
ty TO eighty cars per year. One Job
hing concern alone. the Evans
Smith Drug Company OF Kansas
City, Missouri, is selling a. the rate
of twenty car loads of "A, 600 bot
ties each year. IN a letter dated
April 18th, julius NJ. Price of that
company says: In figuring the
amount Of Tanlac sold since taking
this agency we find that We are now
working on the thirteenth car, hav-
ing sold more than a quarter of a
million packages in eight months"
The we'll known drug firm of Hes
sig Ellis Drug Company, Of Mem
phis, Tennessee, has sold over forty
car loads since the introduction OF
Tanlac in that state four years ago.
Mr.. r. r. Ellis, President of that
company is authority for tne state
ment that the demand for Tanlac
has been greater than any other five
medicines combined.
Within the past ninety days, ten
carloads of Tanlac have gone TO sup
ply the demand of British Columbia,
Saskatchewan, Alberta and Mani
toba
Mrs Charles Med Hay President
of Lyman Brothers & Company
Limited, of Toronto, one Of the old
est and best known jobbing con-
Germs in Canada says: We nave
handled in Ontario Province, Can
ada. FIVE car loads Of Tanlac since
october, 1918. while our total pur-
chases have amounted TO L cars
within the past two years"
The owl Drug Company of san
Francisco, the largest retail drug
gists on the Pacific Coast, state that
they have sold more than $4,000
bottles at retail. which surpasses
the remarkable record of the Jacobs
Pharmacy Company Of Atlanta, who
have sold approximately 10000 bot
ties at retail.
These enormous sales mean 0uI
one thing. and that is-Merit.
Tanlac Is widely advertised. 1t Is
true, but such an unprecedented and
rapidly growing demand could NOT
be brought about by advertising
alone. One bottle Is sold in a neigh
horhood through advertising, but
ten more are sold in that commun-
ity after the first bottle produces
results People are always willing
10 talk about their ailments, but
they are more than willing 10 tell
others OF the medicine that helps
them
Tanlac is composed OF the most
beneficial roots and herbs known 70
soiarca The formula complies with