Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-01-10

that 70 be OF any value TO, a firm a man
should have some classification.
But do you consider the other side7
soilsss. %csp.Sls il What 'Y he does %sn and GOt am.
::Sss ~. iSai ~ h ssf ,yp e I i ssiis"';; s in y fsp :sn;
Units e % 'i s.tssl ~ s ssi .s.sl f n %, lon o slsar
psyisnss. but only school. social or political
e.| Hssf' es ssta; Z 70: !. : ne. Ann r9 70 s ssy.tos Be s ct.
!: , ssTl s.s' n TO issis h A9l w sood foT red p se4 !.
some nondescript Job at a low wage.
viii liz laess : ,,pSin, o 81 cSS,ast, 80 70 sg,.s
be I: sI2S!tiou: and saD.sis and that no is
And being an unknown quantity. nobody
what are your Ideas about this7 NJ
All YOU say Is quite true. and I have
no doubt that II that young mar were
given an opportunity he wou make
good he is absolutely In earnest and
ambitious.
But he 10 80 vague. so indefinite in
his wants that he leaves 1t entirely for
others to suggest ways and means of
using something which the young man
himself evidently hasn't been able TO
decide how best 20 use-senses.
His offer makes no vivid impression
on the mind, and that Is necessary to
effect a sale. He should surely be able
to say what ne thinks he Is best fitted
for; he surely has likes and dislikes,
abilities and incapacities. lie would get
positive action II he advertised for some
definite kind OF a Job.
Not his fault. Of course. for no one
has ever before made clear to him that
no must make II easy for people to buy
services. socks or what notify eN-
planning fully what an offering will do.
etc.
II Peter Flint. penn!less should find a
hacker TO the extent. of $4,000 for q, small
self. how much OF the business should be
Peter. In addition. receive a salary?
II Peter should raise $4,000 by forming a
s ossx fis oT siS,ioS sSu's $1,000 Be- o'r lspas.sn! shs SG II.
masS addl'icnsl 's ssla Sa.' sScsld fsa'f recciv e'"|W
mo Msy w esR i. % To% ..Iline as srice and m Tom.
parativciy scant, advertising? what pro
portion should the net paid income from
mentsc
Why is a weekly justified in charging
hisher sdvert,sing rates per Insertion tnhsn
1t Is impossible to answer your oues:
tions except very generally. 1t would
prise and the man using the money and
whether the financial backer TOOK any
part in the management.
II I were that man I'd try to borrow
tho money on an interest plan. say. I
per cent or 10 per cent per year (de'
pending on the rlsk). and give the bust
ness as security for the repayment OF
the loan.
Then | should draw as little as pos
sible for my expenses, putting every ef
fort TO repay the loan.
Yes, he can form a mpa an
have stock assigned to him In return
for certain services or assets. You
lawyer will help you on this.
don't know the inside story OF th'
paper you refer to perhaps 1t does no
make money. II may have a very Low
overhead expense and may have a hiRl
advertising rate. 1t Is impossible to tel
the proportion OF income for copies sol
to advertising income. II depends on,
publications. policies: some make n
advertisers pay the bills others let IN
eader pay the productive cost and prom
OF the magazine.
Weeklies don't OF necessity charg
higher rates than monthlies. 1t de
ponds on the size Of page and class o
readers secured.
This isn't just what you hoped fol-
is II? But. o see, when you get int
questions of policies such az these. the,
can't he answered by a dogmatic yes
or mo"