davidaulloa/AmericanStories huggingface dataset:
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21
GIVES NOVEL RECIPE
FOR USE OF ROUGE

Druggists ana department stores
who handle toilet goods in Hazleton.
Pa, laughed along with the rest of
the town at the recipe given to the
] 500 girls employees of the Duplan
silk mill, who were afforded some
common sense advice on the subject
Of cosmetics. The recipe Was on the
hest way TO acquire pink cheeks.
Here ii Is:
Take two pounds OF rouge.
Take three pounds of face powder.
Take them three miles into the
Gods
Bury them
Walk out each evening to see IL
they are all right
This unique recipe was one fea-
turc of the talk of Miss Helen Sny-
der, local young woman who showed
the girls how TO use manicure sets
toilet articles tooth brushes, hair and
complexion aids. but. who slammed
beautif1ers numerically. The Duplan
Emlll ests its girls together ~tn- the club
house eAery~ once in a while to see
fashion shows in shoes. clothes, hats
moving pictures and 10 hear talks on
common sense subjects.
! The toilet article talk of Miss
Snyder brought q new class of trade
10 department stores and pharmacies.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21
COMIC STRIPS MACYS
LATEST "AD" IDEA

What in the name o. heaven will
Mays try next"
This Is the question which is on the
tongue OF the advertising and buying
public Of New York--for r. Fl. Macy
& Co. are blazing the trial which
leads to Novelty in retail newspaper
advertising and. incidentally. building
new sales records with every stunt
trey try.
Some months ago they started us
ing a one-column advertisement in the
form Of ''movie-Strip," showing the
hero and heroine, the villain, the in
genue, the soubrette. the comic relief
and the other time honored characters
of the "fliuma," with an indication of
what they would purchase they
we're turned loose in Macy's.
This innovation created lot OF talk
and laid the foundation for a goodly
amount OF new business: but Francis
J. Best, the advertising manager OF
Macy's. didn't allow the public to get
tired OF the change. He Immediately
started to look around for something
else that would attract favorable
notice.
The Me and George" series, which
detailed the experiences of two chill
eren who were hunting for clothes
written in Juvenile phraseology and
illustrated with the crude drawings
which youngsters would be expected
TO turn out---Also had a considerable
effect upon the sales in the children's
department.
But the latest experiment is tho
most daring OF all. for MAcy's Is now
,sng a full-fiedged Ave column
comic strip, such as many news
papers run to tighten up their fea-
ture or magazine pages
These strips have to do with the
adventures OF central character
General information" humorous
little chap whose business II Is to tell
readers about special sales and Of
ferings at Macy's in a sugar-coated
manner.
While the ma 3ority of these strips
mention particular merchandise
which is also featured in the body
Of the advertisement. a number oi
them have been run purely for the
purpose of amusement
One of these, for example. dealt
With Macy remnant sale. General
information Is shown asking a sales
firl Are you ready for the remnant
hunters7-
Ties" she replies. II love TO h
tusy."
But the next picture shows what Ii
intended 10 be typical remnant
rush" at the conclusion OF which
general information asks the cieri
IL there are any remnants left.
Just one she answers. ''ant
that's me-"
Some Of the others contain tbs
salesinformation in the body of ths
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21
DROPS CATALOGUE FOR
SPACE In NEWSPAPERS

Newspaper advertising scored a
noteworthy victory in Binghamton1
IN Y, when the Stickley- Brandt
Furniture company, after twenty
FIVE years experience with social
catalogues as advertising mediums.
announced II would discontinue them
III favor of advertising space in the
newspapers.
In previous years the furniture
company has issued a special cata-
Clique In connection with its semian-
nual Red Tag sales In such guam
titles that one was placed in every
home In Broome county and In many
homes In the Southern Tier district.
The catalogue was looked upon as an
established institutfon.
After an exhaustive study of the
eituatton. however. the officers of the
concern decided that the catalogue
was a losing proposition when com
pal red with newspaper advertising and
the change in policy was ordered.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21
German Goods for Mexico.

German merchants In Mexico City
have already taken advantage of the
recent raising OF commercial restric-
tons by placing important orders in
Germany. During the war various
German drug and hardware stores
were Obliged to stock heavily with for
cign goods. az they were unable to OBJ
tain merchandise from the usual
source. It Is stated that the orders
placed now in Germany by these mer-
chants will amount to about 1000. 900
marks
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21

strip, instead of in the last picture
In the picture entitled: The General
Also Got a Rap" the military per-
son asks a pretty girl II she has
bought one of our lovely sweaters
they are all imported and hand
knitted, you know"
"Oh. dear. yes she says, and i
hops they send il up promptly"
so do l." responds the general gall
iantly. You'll want something warm
around you tonight"
I'm not worrying about wrap for
tonight" is the cryptic reply, "for my
friend win attend to that" And the
general faints
Frankly" says Mr.. Best. the ad.
vertising manager of Mays. we
cannot tell whether or not this series
Is successful, because it is Of gen
eral or institutional nature, designed
TO combat the law Of diminishing re-
turns in our advertising. BY that
mean that we are trying to get new
readers for Macy advertisements
through the use of this unusual. in
an advertising sense. feature. Ii we
succeed in getting new readers and
now purchasers. the cartoons will b.
sue cessfui--if not. well. we'll tn
something else, that's all"
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21
of for New Orleans

f. n. Ezekiel. NJ. S. Knight, G. l..
Beardsley and Robert Hess, repre-
senting the Richmond Advertisers
Club, left yesterday for New Orleans
to attend the convention OF the Asso-
ciated Advertising Clubs of the World
to bein >ession from September %
TO IS
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21
rHE RICHMOND VIRGIN N-suNDAY SEPTEMBER 81 1919

the advertising campaign within the
next few weeks
In addition to the publicity to be
purchased in the newspapers. the waist
manufacturers will. individually. call
the attention OF retailers throughout
the United States to the project by the
distribution of literature, which has
been prepared by a special committee
of the league. More than 100000
pieces of this literature will be put in
the mails tomorrow. This Will be the
opening gun" of the campaign.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21

The advertisers relieve you of
this trouble, by bringing their
goods to you in the ADVERTISE
ments. Before the days of the
development of advertising, you
would have had to visit a dozen
or score Of places. weigh and
choose, and then not be sure you
had made the best selection. Adj
vertising has made it possible to
know just what will interest you
and be Of value to you.
Just think what this means: You
order now without worry or
trouble because advertising tells
you all about the things you want
to buy before you buy them.
Read the advertisements and
think about them with this in
mind. They are there to serve
you.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-09-21

wednesday and Friday
will
Evening star., 1919-05-15

A sturdily built, COM
Portable Bent-arm Lawn
Bench, finished in green
rainproof enamel. Special
underselling value,
Evening star., 1919-05-15
OPPOSITION DEVELOPS
TO NEW CONSTITUTION
Federal Employees Local No.
Splits on Certain Clauses as
Proposed.

Strong opposition has developed. it
is said. among the employees of the
various government departments to
the adoption of the proposed new
constitution Of Federal Employees Lo-
cal No. 2. 1t is proposed to increase
the monthly dues from 35 cents to so
cents a month, or S. a year. when
paid in advance. This. a majority of
the membership assert, is not neces-
sary. The deduction of 81 from the
yearly dues when paid in advance is
considered unjust, as it gives to the
member who is able to make the pay
ment in advance reduction of one
sixth of the total amount, for which
he would receive all the benefits of
the organization for which his more
unfortunate fellow member. who can
not pay in advance. would have to pay
the additional 81.
A feature of the proposed constitu-
tion providing for a sick and accident
benefit is not favored. as nearly all of
the membership carry such insurance
Evening star., 1919-05-15

in one form or another. A PROPOSE
tion for the erection of clubhouse
capable of accommodating the entire
membership, which within the next
few months will reach $4,000. is op-
posed as impracticable.
The restriction that the membership
must vote on the proposed new con-
stitution as a whole and not upon its
several clauses separately Is meeting
with much opposition and 10 looked
upon as gag to prevent fair express
sion Of opinion on the merits OF the
several sections of the constitution.
A vote on each separate section 10
popular.
Evening star., 1919-05-15
COLLEGE MAN SENTENCED.
w. J. Sidis Given Year and Half
for Nav Day Activities.

BOSTON, May 15.-After he had
told the court that he believed in the
soviet form of government, but that
he countenanced the use of force
.'only in case it should be necessary"
William James Sidis. twenty one
years old, Was sentenced in Roxbury
municipal court Tuesday to SIX
months in the house Of correction fer
rieting and one year for assault upon
police officer, in the May day radi-
cal demonstration in the Roxbury
district.
Sidis was graduated from Harvard
University at the age of fifteen and
Is a son of DR.. Boris Sidis. a psyche
patholegist. He appealed the sem
tence and was held In IS 600 hsil
Evening star., 1919-05-15
SIXTY MUSICIANS WILL PLAY
'PAGLIACCI' MAY 80 AND 81
Orchestra Formed of Washington Talent
:. Grand Opera Is Brought Within Reach
2 of the Masses of the People.

ity opera OF course. all localities
could not furnish local Carusos. But
the choruses. instrumentalsts and
main body of participants could be
locally trained, and the soloists i'm
ported. as is often done in music
festivals
Mr.. Bond directed the we'll known
Shriners Band of New York city for
five years. 1t has membership of
110 men. At Madison Square Gar
den and also at the Atlanta and the
Buffalo eXpositions he has led mass
ed bands up to 1000 men. Also he
brought the New Orleans French
Grand Opera Company to Washing
ton in 1910. and he has composed
four light operas, one of which tour
ed for five seasons
Evening star., 1919-05-15
INSECURITY IN BERLIN.
Newspaper Advertising Indicates
Wave of Thieyerv There.

Correspondence Of the Associated Press.
BERLIN. April 2S.-The general in
security prevailing in Berlin finds
one illustration in the Score of ad-
vertisements of rewards for the re-
turn of stolen property.
A traveller and explorer recently
published an appeal to the thieves
who stole his valuable surveying in
struments and other articles of his
travelling equipment and offered to
buy the articles back at their full
value.
Evening star., 1919-05-15
SUSPENDS FRENCH CROSS
ON PORTRAIT OF PAINTER
Of the Associated Press.

Correspondence of the Associated Press.
PARIS. April 2S.-President Poin-
care. in opening an exhibition Of
paintings by Pierre Gourdault, read
the citation which the artist had won
at the front and briefly recounted how
he had died in action. then suspended
the cross of the Legion of Honor on
the portrait of the painter. painted
among the works exhibited, The
artists wife, herself talented artist,
was present.
Evening star., 1919-05-15

The orchestra for the performance
Of "Pagiiacci" by the Community
Opsra of Washington, at Central
High School. May 80 and 81. will
number about sixty musicians, or
about twice the number who played
the recent bohemian Girl presen-
tation. under the direction of Rollin
&ona.
"Of course. grand opera immediate
ly calls for q large orcheAra capable
of playing grand opera scores. said
Mr.. Bond, when asked how he had
recruited his excellent orchestra. And
perhaps 1t would be of interest to
know AeY ! formed this orchestra of
Washias,en players" he added.
1T was possible because group of
professional business men. a remnant
Of the old Washington Symphony Or
chsstra, have kept up their work
through these years. when no pro-
fessioHai orchestra existed in Wash
ingten, by semi monthly meetings at
the homes Of some of their number
and under the direction of DIR. Tay-
ior and Mr.. Rakemann."
Evening star., 1919-05-15
Personnel of Orchestra.

The names of the men who form the
necieus of the orchestra of wash
ington's Own Opera Company" as it
has been called, are directors. Herman
c. Raksnann and DR.. Taylor; play
ers, T. B. Amiss. jr.; e. Earl Wagner,
i. Joseph Arpnoff, Robert B. Griffin,
A. ZanoA, Melville D. Lindsay, Charles
A. Appel, jr.; Edward Royar, Robert
A. Featherstone, c. E. Alden, Edward
Matteossian, Dr.. Bruce L. TAYLOR, H.
Mitchell, william F. Doyle, H. Camp
bell Black, James A. Brearley, A. l..
Bodwell. Rudolph Hellbaeh, George
NJ. NJ. Walker, c. J. Bressler, l. J..
Gillespie and r. A. Smith.
To this original group, Mr.. Bond has
Simpson and Mr.. Frasik of the Chi
cage Orchestra. Lieut.. Davenny of the
Pittsburgh Symphony, M. Collins of
the Dallas symphony, Henry Chris
tiania, Salvatore Amato, F. III. Edison.
James c. Mccain, w. E. Stockett, jr.,
Louis Carta, Harry Rose, Fred A.
Woods. Carroll Thrift, Paul d. H.
Leman, Abe Golden, Romeo Fagiolo.
+. 8. Alverson and A. A. Hughes.
Not Q few Of these new members are
Army o@eeFs, and Mr.. Bond desires
Gers and military men. in and about
washinSten. who are experienced
striaE ana other instrument players,
sad who may comm muRicate with him
at the War Camp Community Service
insadquaffsFs, 14es Pennsylvania ave-
nue..
"The success Of Pagliaccf-a stand
ard grand eDera-by the Community
Opera Of Washington, will produce
result that will be felt throughout
Afnerica," says Mr.. Bond. Other COM
munittss Will be quick to follow Wash
1nHten's forward step.
Evening star., 1919-05-15
Grand opsra tor the Masses.


Not 10 per cent Of the people Of
America have heard grand opera. And
csmmuaity opera will bring the
worlds sTeaAsst musical compositions
to the c0mmuaity Areside, where the
masses may enjoy and participate In
thsA.
viii preAnes that America has never
haA: Il eAers eypsFtunity in num-
beFs tor magniAeeRes In ensemble
pegeaAtyy thet saaaet be considered
by TIE esameFeaal producer.
take, for aKampie, Aida with
~ WsaAsffqi eherla marches. What
ca cem9afe with the scene Of the
meeting Of the forty tribes 1T the
Ua&ss of fhsbess Each tribe 10
aeeonpsaleA by its band. which, in
fhe d9a0t eenneFeial productions,
ovisg - expense aad lack Of space,
- eeaADea to Q couple ef tYumpets
aAA . tFembone or two.
In . staAiHm production in sum-
MaS time the combined choruses of
ths city ef Wsshingtea, or any other
cdty-Dsrhaps Q Thousand voices
could be utilised, together with a
aeesnpssieA by ? full brass choir,
aRd the results obtained, in the final
ensemble. would present a glorified
ma%nihcence In paEeantry and music
that would doubtless surpass the
dreams Of the immortal Verdi.
fhAse are possibilities In commun-
, 1919-11-06
TIME FOR ACTION.

The sun is i'll receipt of II letter from
II. S. McCalman, state superintendent
Of highways. in which he says:
y THE State Highway Commits =
= sion desires to determine. if pos +
Il sible. the general sentiment of the :.
= people of Carbon county in the =
= matter of where we should spend :.
= that portion of the state highway :!
:. bono issue to which Carbon coun- =
4 ty is entitled. :.
:: 1.-The writer will therefore he at =
y the Ferris Hotel in Rawlins all =
= day Thursday. November 18th. !.
= for the purpose of herring all =
y sides of the matter, SO IA full re- =
+ port can be made to the Commits =
= sion as n whole Oh November =
\ 17th.'' =
1t should be to the interest of every
business firm i'll this valley, and cs-
pecially the garages. hotels. sporting
goods houses and others which cater
particularly to the tourist trade. as
well as every citizen and automobile
owner of this region, to see that this
section of the county has good repre-
sentation mt this meeting. to bring to
the attention of the highway supcrin-
endent the fact that this portion of
the county is entitled to "A reasonable
proportion of the county appropriation.
According to Mr.. George Il. Brim-
mer of Rawlins. "A letter from whom
is published elsewhere in this issue
of The Sun. II number of Carbon coun-
ty delegates attending the recent state
highway meeting in Cheyenne nave in
dicated that they were in favor of
spending all but II small fraction of
the appropriation on the Lincoln
Highway, which would mean that the
various other roads of the county, on
which part of this fund should right
fully be expended, would get little or
nothing.
Mr.. Brimmer is absolutely right in
the belief that the people of Carbon
county are NOT going to favor subsc-
quent road bond issues unless the
monies now available are so utilized
that the majority of the people in the
county will obtain some benefit from
them. and we feel that the highway
through the Platte Valley from Lara
mie to Rawlins is deserving of consid-
Grafton ut this time, us well as the Lin
coin Highway.
The few people whose opinions we
have heard are of the belief that no
fairer distribution of this money could
he made than along the ines of .Attor-
NOV Rrimmpr'S supppstionS IN thp
, 1919-11-06
Meeting at Rawlins
to Talk R0adw0rk
Continued from First Page)


sion of monies is to the detriment of
Carbon county. 1t does not tel to de
velop u resources. Ii lays undue
emphasis Jpn the tourist trade. to he
disadvantage of local necessities. 1t
results in shooting people through car
bon county in the least possible time
and gives them no adequate idea of
our %sourc There is no question
but that the Lincoln Highway should
receive its proportionate part of the
monies available in Carbon county. but
it should receive no more IL we are
to benefit all of the people in Carbon
county and are to lay plans for h OBJ
tanning of additional monies through
bond issues.
/ am In receipt of a letter today
from the State Highway Superinten-
dent, advising that he will be in Raw
Inns on November 18th for the purpose
of taking up the matter of highway
construction in this county and the APP
portionment of the money.
Owing to the fact that it has been
intimated to me that two IL not more
members of the State Highway Commits
sion feel that i do not voice the senti-
ment of Carbon county in stating that
all sections of the county should be
considered in the expenditure of Car
bon county's proportion of the state
highway funds, / feel that l should
call this matter to your attention so
that you can utilize your influence In
your community TO Insure n good-sized
delegation of representative citizens at
this meeting.
f, i want to see justice given "a each
portion of the county, so long as the
giving of justice will enable us to OBJ
tain Federal aid and develop our re-
sources.
L urge all possible publicity to this
matter and the bringing OF n good
sized delegation to Rawlins. 1t is i'm
material whether you agree with my
proposal in detail or not. We wish to
work out that which is best for Car
bon county, and can do that only by
advising with representative citizens
from all portions of the county.
Yours very truly,
GEO. Il. BRIMMER.
, 1919-11-06

fore the people solely to carry out its
peace-time program. which is many re-
spects is even larger than was its war
time program. 1t is putting sentiment
aside. 1t realizes that the people are
tired of war. war pictures. war stor-
has lost some of its force. Not that
the public is ungrateful to the soldier
for what he did, but it wants to get
away from u war that it did not cause.
that ii did not seek, and get back to
brass tacks.
ITO carry out its pledge. made dur
ing the war. the Red Cross must con-
tinue to extend its services to the men
still in the army and navy, to their
families at home. to discharged sol
diers mo- yet re-adjusted to the routine
of civilian life, and to boys %convalesc-
ing in military and naval hospitals.
In certain portions of Europe the
Red Cross must still care for under
infirm. and must assist w~ar-ravaged
countries to organize their W re-
sources to preserve the vitality and
life of their own people.
The Red Cross will continue to
carry its already established system of
national and international relief TO
mitigating the suffering caused by
famine, fire, flood and great national
calamities. 1t also must be prepared
to give service to the standing forces
of our military and naval etablish-
ments; ii must continue its services,
undertaken prior to the war. in the
field of nursing, and must maintain its
course i'll first aid, dietetics and home
care of the sick.
while all these responsibilities at
home and abroad have steadily les
sened in volume and scope and are
gradually moving toward oblivion,
they cannot be abandoned until they
are properly and fully met
, 1919-11-06
BEAVER E ITEMS.

Mr.. and Mrs. W. X. Hunter visited
their former neighbors on Beaver
Creek several days last week.
II. p. Flohr started for Omaha Fri
day morning with stock.
Elston Brownlee is shipping cattle
this week.
A. A. wolfard and w. n. Toothaker
We're threshing this week.
Chas. Jenkins of French Creek WIS.,
tied his cousins at the C.. l.. Forney
home Friday night and attended the
pie social.
A most enjoyable event in the ma
ture of a pie social occurred ut Beaver
Creek school house Halloween even
ing. The house was decorated with
greenery and jack-o-lanterns. The
guests were received with appropriate
ceremony and noise in the vestibule
by n company of ghosts, composed of
the older pupils. After the company
had gathered the ghosts passed noise
lessly aroun the room to the great
edification of the audience, and espe-
cially the small children. All joined
in playing games before and after sup
per.
There were seventeen pies, which
brought $53.S5. The auctioneer, Mr..
G. L. Borney, made Ills debut in the
profession, much to the qualification
and amusement of the audience. Cot
fee was served by the ladies' and a
community sing" was INDUCED in
after supper.
The proceeds, as announced by the
teacher, Mrs. Masters, are to be used
to purchase library books and supplies
for the school, so that we may soon
have an approved standardized school.
Those present were the families of
A. a. wolfard, w. n. Toothaker, Har-
Try Anderson, f. ID. Bridges, II. r.
Flohr, Philip Flohr, S. S. lingerie, G.
J.. Forney, Mr.. Fiield, U. G. Forney,
and Messrs. Nick Monick, Carl Kaiser,
Charlie jenkins and Mr.. Olson.