The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1919-01-22
At Banquet in Honor Visiting
Secretaries Efficiency Shark
Gives Good Hunches On
Business Methods.
OKLAHOMA OFFICIALS
PLAN "PAY-UP TIME"
Merchants to Launch Campaign
for Purpose Rounding Up
All Due Accounts; To Be
Statewide Movement.

A rousing talk on the human ele
ment in business by VIM. 7. Goffe
editor of the Oklahoma Retail Mer
chant, an outline Of the movement
of "pay-up time by A. d. McMullen
secretary Of the Oklahoma City re.
tailers, discussion of the co opera.
tion between the farmers and the
merchants, and the "big feed" itself,
were the outstanding features of the
banquet staged last night at 315
Chickasha avenue by the Chickasha
Retail Merchants association in hon
or of visiting secretaries of similar
organizations over the ste
T. j. Brown, chamber Oh commerce
secretary, in short address welcom-
ed the visiting secretaries to which
A. D. McMullen Of Oklahoma City,
replied, declaring that the visitors
were loud in their acclaim that
Chickasha knows how to entertain,
and were strong for repetition Of the
event here next year.
"2ay-Up Time
Mr ETcMullen a.Ar s I'd ex.
plain to the retailers Of Chickasha
plan launched by the Oklahoma City
reailers last year with so much sue
cess. The plan was week of gen
eral liquidating of debts and is
known as "Pay-Up Time" the speak
er explained.
The campaign will be statewide
movement this year and all mediums
of advertising will be used in ex-
planning to the people the meaning
of this "Pay-Up Time" The dates
will be announced shortly and the
campaign will be under way. News
paper advertising, bill boards, street
car cards, window cards, personal
cards and every other brand of ad-
vertising known will be brought into
play to urge the people to clean up
all due accounts during that week
The plan carried out by Oklahoma
City last year included a sermon
from the pulpits of the various
churches on the text, Thou Shalt
Not Steal"
Mr.. McMullen declared that the
of increased collections
over any previous month ran from
so to 40 per cent He strongly urg-
ed that the local merchants plan
such a campaign and supply the sec
retary with investments" according
to the size of the store, to pay for !
the publicity campaign.
The Human Element.
Mr.. Goffe proved to be an efficen-
cy shark worth listening to. When
he had finished, indeed while he was
talking, it was easy to realize just
how ignorant Of real business meth
DDS, or rather the important human
element in business. most folks are.
The speaker outlined the steps by
which sales are made, showing how
delicate task it is to steer the
prospective purchaser along the en- !
tire course without running him on
to the sidetrack, and demonstrating
how vitally essential it is that those
engaged in selling goods know the
of making a sale that they
may approach the task with any de-
gree of certainty in what they are
about, rather than cropping in the
darkness and at times, luckily clos
ing a transaction.
Men Easy to Read
Mr. Goffe declared that men were
easier to read than books. That is,
that it is easier to learn to read men
than to read books. He outlined the
various types and mentalities and
gave the peculiarities of every type
mentioned He told the Characters
tics of the type known as "acids"
and "alkalis,' cautioning his listen
ers to beware of the "acid' and t5
be equally careful to make 10 errors
with the "alkali" |
Three types he characterized as,
motive and vital" He