The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1919-06-19
WILL Use A BIC SUM TO
TELL OF THE STATE
Railroad Administration VIII
Spend $135,000 Advertising
Florida Next Winter

istration will spend $135, 900 in adver-
tising Florida next winter. The rail-
roads have already made plans, also,
for an increase In facilities, more and
better trains, to take care Of the
heavy traffic which will undoubtedly
result from this extensive publicity.
The advertising plans include an IL
lustrated booklet of the tourist resorts
of the state. Louis H. Chazal. secre-
tary of the Marion County Board of
Trade, returned last night from. a trip
to Jacksonville, where commercial
secretaries from all over the state
met with Mr.. w. K. Craig, of Atlanta,
chairman of the passenger traffic
committee Of the southeast. The meet
ing had been called by B. r. Kessler,
secretary of the Jacksonville chamber
Of commerce, at the instance of Mr..
Craig. Mr.. Craig told the secretaries
of the large appropriations made by
the railroad administration, and ask
ed for the cooperation of the COM
mercial bodies. the hotel mems asso-
citation and similar organizations.
Mr.. Craig was assured that his
tin asked for. There was a lengthy
discussion as to what would be the
best means of cooperating. A plan
was set on foot to raise a large sum
OF money in the state, among the
towns and cities, to reinforce the ap-
preparation of the railroads. Just
what form this plan will take will be
announced later. Mr.. Craig made it
clear that the $3.50 would be spent
in any event. regardless of whether
anything is done within the state.
The state, is not asked TO meet the
appropriation. A committee of FIVE
will be appointed to prepare a plan
for raising the fund in the state, and
for its expenditure. Whatever plan
is adopted will. of course, be subject
to the approval of the various organ
izations, cities and towns, as those at
tending the meeting in Jacksonville
yesterday were no authorized to ap.
prove any plan.
The meeting in Jacksonville de-
veloped a very broad spirit, spirit
that BODIES well for the future of Flor
i6a. There was a unanimous express
ion against sectionalism within the
state. 1t was pointed out that the day
has come when, the east coast and
west coast, central Florida and the
other sections of the state must work
together. Every one at the meeting
seemed to realize that this must be
done. The cities and towns must help
each other, and every secretary at the
meeting expressed his eagerness TO
CO. operate. The desire of tn Jack
sonville chamber of commerce TO work
for the state as a whole was express
ed by its president and its secretary.
The Jacksonville chamber of COM
merec has a man whose business is
bring out everything he can about
Florida, keep on file all of the htera-
ture about the state that he can get
hold of, and answer the inquiries OF
the thousands of visitors who pass
through that city.
Following the meeting with Mr.
Craig the commercial secretaries who
xerei present took steps looking tc
the organization of themselves foi
mutual benefit and the furthering OF
the interests Of the state. At date
to. be named later, the secretarie:
from all over the state viii meet IL
Ocaal to perfect the organization. tn,
meeting here will be a very impor
tant one. Besides a number Of impor
tant talks by secretaries from the
i Florida organizations, one or two Of
licials of the Southern Association o.
Commercial Secretaries viii be invit
ed to address the gathering.
Those present at the meeting wer'
entertained at luncheon at the Sem
mole hotel as guests Of the Florid'
Hotel Mems Association.
Resolutions adopted by the meeting
read as follows:
"Whereas, We representative o
the various cities and communities i
Florida have learned with great In
terest of the intention of the Unite
States railroad administration t
spend large sum in advertising
Florida; therefore, be it
Resolved, That we assure Mr.. "
J. Craig, representative Of the Unit
ed States railroad administration
that all Florida-no east, no west, n
north, no south-but all united, wi
cooperate in statewide campaig
to assist the proper advertising Q
Fiorida's great attractions
Second, that committee of fiv
be appointed TO work out the bes
plan for statewide cooperation i
this advertising campaign and repol
to a meeting to be held later"