The Fayette falcon. (Somerville, Tenn.) 190?-current, 1919-03-14
alO e cash prices.

aIb e cash prices.
To merchandise without profits is moi
business, but TO bu, the farmers pro-
luce and dispose of it without profit or
The transaction, depending on tbe in
creased sale Of goods from the store for
the profit IS being tried out satisfactorily
by at least q few merchants in this ter
rltOry. This, however. is not altogether
necessary. No right thinking farmer
but xprcts the merchant 20 make suf-
ficicnt profit to justify him in handling
tue produce. The farmers want sure
market where they will receive pay
ment near the current market prices,
and in Cash. Even though they may
-p'rd the money leaving the store the
Cash pay mint creates confidence 9TH
erWlsr ,cking. The very earnest de-
sire, smountIng to a demand for these
tIngs on the palt Of farmers is seen in
their eagerness to get their produce
into cooperative shipments when the
home market is poor,
The diversifying merchant ls recog-
nizlng the financial value of the friend
ship that grows up between the farmer
and his market. It is being found in
the communities where direct marketing
BY cooperative shipment is on the In
crease that the farmers are inclined to-
ward direct Luying. Mail orders in-
crease. and the cooperative buying Of
feed. machinery, and supplies is start
ing up. The farmers find that cities
heretofore vague. far distant places in
their thoughts are real towns peopled
with merchants eager for their trade.
The business relations started are fos-
tered until the farmer feels that the men
in these cities are bis personal friends.
These business friendships are better
kept at home, not only selling friend
ships but buying friendships. The mer-
chant who pays high cash prices soon
finds his farmer friends calling him by
his first name and advertising him
among their friends, establishing good
will that brings steady business.
When they have money farmers are
among the best Of spenders. Too. they
are inclined TO count az velvet the money
from poultry, eggs. wool, honey and
other co mmodities which they have not
been accustomed to selling. In some
sections where excellent prices were
obtain ed this year for the sweet potato
crop. which has hitherto brought the
farmers minimum returns. there is re-
ported an unprecedented buying Of fur
niture. al d other articles for the farm
home. AS soon as they feel sufficiently
prosperous farmers are liberal buyers
of luxuries in which there are good
profits for the merchants, As an in
stance of fhis, one merchant in a town
near Memphis states that he sold,
largely to farmers, more than forty
toIking machines ranging from $40 to
5000 In price during November and De-
cember. 1918. To secure and hold such
business friendship between farmer
and merchant built up on ready buying
as we'll as fair selling is one of the
strong bonds,
In the matter of standardization of
grades, and containers, and of improv-
ing the quality of farm produce. the
market service of the Buresu of Farm
Development will offer its aid to the
farmers through the local merchants.
The farmers most impressive lessons
along these lines come from the buyers
of their produce. When it is pointed
out tc them by the merchant that he
can pay more for their produce when it
is up to certain requirements as to grade
they heed the advice.
With the merchants throughout the
territory about Memphis working toward
building up the prosperity of the esection
through making the farmer prosperous,
and to this end establishing an every
day cash market at the best possible
prices for all surplus farm produce,
progress toward self sustaining. Gu
muIative system of agriculture is as
sured.