The sun., 1919-09-10
Special Packages Must Be Used
to Guard Against Moisture
and Insects.
U. s. PRODUCT POPULAR
All Countries of the Orient
Heavy Consumers Of
Sweet Stuffs.


kets are in a large measure unsatisned
at the present time because American
manufacturers have not heretofore been
In a position where they cared to con-
slider these markets carefully enough to
develop special packages, and because
the confectionery now entering these
markets Is inferior to the American
product.
American visitors to Oceania, Austral-
asia and the Far East are always sur
prised to find so little that is really
good in the candy line offered for sale.
Whether the candles are hard or soft,
sugar candies, bon bons or chocolates,
they usually have that very unpleasant
quality technically called "scalding.'
which American confectioners long ago
eliminated from their product.
The matter of changes in climate, par
ticularly extreme heat and the humidity,
make It almost impossible for retailers
to carry really popular CONNECTIONS
When our manufacturers want to enter
these markets packing experts Will UNI
doubtedly develop suitable containers
to protect the contents from the ravages
Of insects and the. deterioration caused
by the extremes in weather conditions.
The Varieties in Demand.
Writing Of the market opportunities
awaiting American confectioners, Mr.. II.
II. Williams, the we'll known Investigator
Of foreign trade opportunities says;
Few articles OF commerce offer Amer
lean manufacturers greater proportion
ate opportunities for sales and profits
In the markets of Australasia and the
Far East than sweetmeats, bonbons, can
dies and the like.
The demand in these markets 10 for
sugar almonds, chocolate candies. COM
fits, sugar sticks. sugar balls favored
with ginger and musk, fruit loZenges,
conversation lozenges, transparent pep
permint lozenges, brandy balls. Tom
Thumb drops, Indian corn. hats and jugs,
apples and pears, sugar lemons, oranges,
carrots. turnips, cucumbers, almond de-
| lights, butterscotch. chestnut biscuits,
pineapple chips, Russian toffee, chocolate
| cigarettes, bananas, buttermilk candies.
creole candles, cereal candies, such as
oatmeal and the like; celery candies.
suckers, bonbons, hearts, squares. circles,
ovals, lady fingers Chinese pink and yell
| low bonbons, maple CONNECTIONS such as
maple butter candies. maple cream and
maple cheese candles, package goods
that are small and antproof. preferably
those in quarter pound sizes in tins
crystallized candies, hard boiled goods
mixed candies. fruit fudge, chocolate ma
pie walnuts. naval peppermints lemon
| ade refreshers, pine tree lozenges can
died chestnuts, London style chocolates
and the like.
| Almost every candy article manufac-
tured by Cadbury's, Fry's, and Buchan
ans can be found In all the important
cities OF Australia, New Zealand. tbs
Philippines China, Indo China, the
Straits Settlements. Hong Kong. Japar
and China. India and Ceylon.
l. specinI Packages Needed.
THE subject Of the package is per
haps the one that interests every Amer
lean manufacturer. The Y and u pound
boxes are preferred. There Is SOM
sale for candies in two pound packages
and with some of these markets Their,
is some demand for the bulk goods II
barrels.
I'm these markets 1t will be fount
most profitable for the American Manu-
facturer to specialize on few certain
packages and then build sales In larg
volume on these packages. The pack
ages should be made up with the nam
OF the manufacturer here In the Un!te
States and also with the name OF tn
local dealer in the foreign city. Sample
OF packages to illustrate these points ar
more valuable than just to send the or
binary box Of candies such as we sc
in the average store here In the Unite
States with the trade mark of the manu-
facturer and name alone upon It. Boxe
with pictures OF pretty girls upon then
and local works OF art and above al
plenty of ribbons would prove the bes
sellers.
For immediate results the market
of Australia and New Zealand offe
fields running into millions Of dollar
for the manufacturer OF candies VIII
will go after the business along RICH
lines.
Australia consumed in 1918 s20,650
000 worth OF candles. or their kindre
products, of which she imported nor
than rs per cent. Although since ths
time she has established ia candy fac
tories of her own. l am still of III
opinion that II Is a good field for tn
, American manufacturer. They have bl
few factories on the large scale, such a
we conduct them here in the Unite
States, although those that do ext!
there offer opportunity to the America
manufacturers OF candy supplies, ms
chinery. fillers, &c.
One succeEsfuI Exporter.
: "A fairly good grade OF chocolate Dol
bons retail at about 81 American go
in the stores in Australia. A cand
manufacturer in Salt Lake City h;
built up considerable business in tn
. market without much advertising excel
the quality of his product. The be
argument that can be advanced for II
! big field that exists in Australia Is Il
fact that the Australian manufacture
la prohibited from exporting candies al
associated products. Whenever you III
that situation with any product 20
as a rule fnd a very good market, b
. business ahead
"These markets offer TO the Amer
can manufacturer a speaking busine
a language that he understands Cen
lish) and the wholesale business wou
tralian concerns.
Japan offers a nice field. some b
orders for a few American candy man
facturers. although one should be vel
careful before entering this or any 9th
( market OF the world without proper
protecting the trade mark.
"The Japanese have also become lar
g manufacturers OF candy for export, b
: whether the business win continue
C not Is another question; II certain
i will not II the American manufactur
v goes after 1t as he should, The h
6 business that Japan does in export ma
II kets on candy is uue largely
4. packages put out by some OF her man
Il facturers imts ting the London styl
n and French style" candles. boxes a
10 everything else and In seeking the ma
II kets Of Australia and India and CeylC
It where she has built up very extensi
business