davidaulloa/AmericanStories huggingface dataset:
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
TO ADVERTISERS--A WARNING
[Lord & Thomas in Printers Ink.l

There is always danger in pros
perity-danger OF an orgy. Almost
every boom of every sort Is followed
by disaster.
Uncurbed enthusiasm drifts into
speculation. then into recklessness
Wise efforts. by unique success,
breed countless unwise ventures
There c%.nes a feeling that nothing
can go wrong.
But the laws of good business are
unalt erable. Violation leads to retri-
tution-always. The inevitable
storm comes soon or late to wreck
all houses built of cards.
Advertising is entering a new era.
Truth, efficiency, and wise direction
have brought it new prestige. Null
position. It's volume is to-day un-
precedented.
But thi natural growth. based on
sound developments, is already
marred by excesses. Many old lines
evidence a fever of extravaganza.
And scores of new lines are clearly
unwise ventures.
No doubt the excess profits tax
leads to much incautious expendi-
ture. But for other reasons. also,
what should be healthy growth
shows symptoms OF an unhealthy
boom.
Unhealthy growth is bound to be
disastrous. Not alone to those who
suffer, but in its discouragements.
In every boom the losses generally
exceed the gains. Thus. a whole in
dustry falls into disrepute, which
years are required to outgrow.
So this is a time to speak plainly.
Not as critics of our compeers or as
posers, but as one of the leaders in
the advertising line and both altru-
istically and selfishly its logical de-
tenders.
Because of these buoyant times
many are seeking to do in advertis-
ing that which can't be done. Some
are advertising lines which cannot
be identified. Some are advertising
to the million things which only
hundreds buy.
Some are urging action where tho
advertisers interest exceeds the
buyers interest. And people will
not act.
Some are using large spaces to
tell stories which small spaces would
tell as well. They handicap them
selves by extravaganza.
Some advertise lines in n national
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
WELL KNOWN PEOPLE

Mayor II. w. Heidenreich, of
Hazelton, has served notice that
girls under eighteen must not attend
public dances unless they have es-
corts.
DIR. George H. Ashley, the State
geologist, has been making series
of studies of the oil and gas condi-
tIons near McKeesport.
Judge John Monaghan, whose
life has been threatened by crooks
IN Philadelphia and who does not
appear to mind 1t, Is a former pub
lie service commissioner.
Col. w. II. Laude, of the United
States engineers, has been making a
survey along the Schuylkill near
Norristown.
Charles A. O'Brien, the Pitts
burgh city solicitor, says that 1t is
illegal for Pittsburgh firemen to join
labor unions.
S M. Smith, prominent Waynes-
burg man, has been elected head
of the reorganized Greene CountS
School Directors Association.
Superintendent w. NJ. Davidson.
of Pittsburgh schools, who has been
i'll, will soon be able to leave t5H
hospital.
James K. Love, New Castles
only Democratic councilman, has
been elected president of the Kiwan-
8 Club of the Lawrence county
capital.
Congressman w. ]. Hulings, of
Oil City, in a speech. declared that
he thought the rock pile offered
best opportunities for the w. z.
Fosters and others OF that type.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

way before testing them in a local
way. They are taking undue risks.
Some start advertising who lack
proper distribution. In many such
lines nine-tenths of the sales are
lost. No legitimate advertising can
weather loss like that.
Some are spending more than
thoir lines admit. Conservative ad-
vertisers measure and limit expendi-
lures.
Some advertise lines which can
never be successful. Some in ways
They are proceeding blindly on the
general theory that advertising
pays.
Advertising is not a panacea.
There must be proper diagnosis.
right understanding and unusual
skill. There must be caution, for
every new line treads some un-
broken paths.
Wrong advertising does not pay,
and in times not so long past adver-
tisins has been largely wrong. Look
over a magazine ten years old and
mark how few of its advertisers
lived.
The margins are limited, and
waste is pretty sure to overstep the
limits. Inefflciency has little chance
in field as big as this. Guessing
CO mot compete with test-created
data. Unwise and hasty ventures in
this line meet an almost universal
doom.
1t is because OF the temptation in
these buoyant times to look on ad-
vertising as a panacea that we are
impelled to utter the cautions here
stated.
Let nothing here contained be
construed as meaning that we do
not feel there arc those who can
profitably spend vast sums in adver-
tising.
Our caution is to n multitude who
by spending now more than their
lines warrant, or by spending un-
wisely, breathe into their business q
spirit of wastefulness that must re-
suit in discouraging reaction in
other times to come.
Advertising is too great a power
thus to be brought into disrepute
To many who are to-day indulging
in an orgy of unwise and uneco-
nomic advertising we issue these
words of Warrington the good OF
the cause.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
Heads Advertising Agency

Joseph w. Cannon. for sixteen
years connected with the Royal
Baking Powder Company, has re-
signed and organized an advertising
agency under the name of ]. w.
Cannon, Inc, of which he is the
president and general manager, with
offices at 220 Fifth Avenue, New
York.
Mr.. Cannon began his advertising
career in 1899 with N. w. Aver &
Son, of Philadelphia, where he re-
ceived a thorough training in the
fundamentals of advertising and the
various departments of agency work.
Within a year after beginning hc
became a solicitor for the company
and was it's New York State repre-
sentative in 1908, when he was in
vited to join the Royal Baking
Powder Company, which he has
since served with conspicuous sue
cess, first as assistant advertising
manager and later for several years
acting head of the advertising de-
partment. His name and reputation
for forceful and constructive adver-
tising is known to publishers and
advertising men all over the country.
Mr.. Cannon contributed his serv-
ices 10 tue OnlIeu SIdIGS lTedSuTy
Department during the fourth and
fifth Liberty Loan campaigns and
originated and planned the celebrat-
ed Avenue of the Allies, on Fifth
avenue, New York, the daily ma
tional celebrations at the Altar of
Liberty, the Outdoor Studio in
front of the New York Public Lii
brary, and a number of other not
able features during the fourth loan.
He is president of the Dartmout
Athletic Council, to which office he
has been reelected for several
years, and is the representative from
New York City on the Council of the
Alumni of that college.
Associated with Mr.. Cannon as
vice president and treasurer is
Shirley n. Carr, for several years n
member of the New York bar. Mr..
Carr is a graduate of Princeton,
1908, and is secretary of his class.
During the war, he volunteered for
service in the Quartermaster De-
partment and assisted in organizing
tho production and inspection
branch of the hardware and metals
division. He was commissioned
captain, Q. M. c., in August, 1918,
and made assistant chief of the
branch, which was later attached to
the general supplies division, the
largest procurement division in the
Army.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
Kindness

II only all of us wcrc kind
In thought and action, we would find
This world would more of joy suffice
Than any dreamed of paradise.
No traveller would find his way
A weary way; no toiler's day
Would end in bitterness or pain,
No grief could come but it would
bring
True sympathy to heal the sting,
And every sorrow would be shrined
In sweetest thoughts, IL all wore
kind.
If only you alone were kind
In thought and action, you would
find
Full half the grievances you feel
Arc all unfounded and unreal.
For things most beautiful and good,
By unkind eyes misunderstood,
Appear SO full of base alloy
The gazer misses half their joy
Full half the happiness you know
From your own heart must overflow
And fill with sweet your life and
mind
Or else your world will seem unkind.
Lee Shippey.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
Something For Nothing

samuel Crowther in Worlds Work.]
The American worker has been
convinced for the moment that he
can get wages or profits without
work. With few exceptions, the
American worker of to-day is not
producing as much in eight hours as
he did in four before the war.
The percentage varies. but gener-
ally speaking the efficiency Is just
about one-half. A man who made
eight articles in 1914 will make four
of them to-day in the same time, and
the deplorable part of the situation
la that those four will probably be
represented by third at least more
dollars than the eight were. Express
sion of production in dollars is now
meaningless. We have stopped
thinking in terms of production.
We are thinking in dollars, and thai
gets us into trouble with profits.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
The SerDice Man
[From Average American"
Theodore Roosevelt

[From Average American" by
Theodore Roosevelt
The army is the least of this coun-
try's fears as far as BolsEevism and
its kindred anarchies are concerned.
All over the country you will find the
service men keen to put down DEM
onstrations of this sort. They are
keen of their own accord, not
prompted by anyone.
The service man feels that this is
his country. His first and foremost
concern is for the United States. He
wants the institutions of this country
to stand. He has given himself, and
where one has given of ones self tie
interest Is deepest. He has bought a
share of stock of the United States.
AS a stockholder he intends to do
what he can to see that the concern
lis run properly.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

atoms. among which were over three
hundred on the lungs. performed by
Professor Bruschi of Como. Tie pro-
posed line OF incision is marked with
phcnol (carbolic acid) by dipping a
steralized scalpel into this liquid, and
using the back of the point of the
scalper as n marker. After the lapse
of few seconds. the scalpel is again
dipped into the phenol, and the issues
are cut with a slow and gentle up
and-d movement similar to that
used in saving. What happens Is
that q film of phenol is formed on
the blade when It is immersed and
this anaesthetizes the tissues as they
are cut. Frequent dippings are
necessary to maintain the film, which
is rubbed off by contact with the
tissues or washed away by blood
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

Auditor General Snyder is some col
lector. With the close of the week
he will have turned into the strong
box of the State approximately $780,
600, 900 for the current year. These
revenues have come from many
sources, but not always with a free
will, and it should not be forgotten
that the Auditor General can do much
through the organization of his de-
partment to gather in the funds Of
the Commonwealth. 1t is doubtless a
matter of pride with Auditor General
Snyder that he has been able to
justify his estimates of last winter,
when the Legislature was wondering
what might be expected in the way
of income.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
"PROFITLESS" STORES

~ ITY officials all over the United
States will watch with interest
Philadelphia's experiment with
Fprofitless stores" Twelve of these
kill be established by the city mar
Eet commission for the sale of mer-
|handise and groceries, according to
George Sale, of the commission.
These stores will handle mer-
Rhandise and groceries," said Mr..
gale. "The prices will be ten per
|ent. over the cost. There will be
20 profit made at these stores. All
Ee want to do is to make them self
|ustaining."
Mr.. Sale said that two carloads
e picnic hams had been bought
rom Armour's at fifteen cents a
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
FRIDAY, NOVEMBER 2s, 1918
Be strong, and of good courage;
dread not, nor be dismdyed.-Bm1x.
HEADED RIGHT

IF HUGH FRAYNE the New York
labor leader, who has just taken
action looking toward the depor-
tation of the Bolshevik "ambassa-
DOR" Martens, persists along that
line of patriotic effort he will find
himself shortly even more promi-
nent in labor circles than he is now
and one of the most trusted advo-
Gates of labor unionism in the
whole country. Frayne has taken q
position that other labor leaders
ought to have assumed long ago.
There is nothing of the Foster type
about him. He takes his position
squarely under the Stars and Stripes
and already has done much to re-
store public confidence in the Amer
ztcan Federation of Labor, which had
been steadily losing ground in popu-
lar estimation, due to the errors or
the mistaken policies of its leaders,
which were not in accord with the
right thinking rank and file of
american labor.
Frayne, in demanding that the
country and his own organization be
rid of all dangerous radicals. has as
Bumed place of leadership from
which he will not be easily shaken.
He has very accurately sensed pub
lie opinion on the subject and has
Interpreted the thought of the
American workmen more clearly
than some of the hesitating leaders
IN higher places. He knows that
american people are ninety-nine
per cent. loyal to the country and as
much opposed to Bolshevism and
revolution as anybody, and he has
had the courage to act upon his con-
victions.
We have seen all too much con-
doning of the radical actions of the
Fosters and others of their ilk who
are trying to use union labor for
heir own purposes, with the
Thought OF betraying it at the proper
lime just as they would the Govern
ment itself, in the interests of a
bloody revolution in which they
would hold the reins of powers and
prey upon rich and poor alike. The
Endorsement of the steel strike and
he ultra-radical speeches of such
men as James Maurer shook public
Eentiment in the Federation and
aroused suspicion against it, and
Mr.. Frayne has done his own Or
Eanization a great service in taking
he stand he has assumed. He is in
he American Federation as Cover
nor Coolidge is in the government
,f Massachusetts,.
If labor leaders take their cue
rom him and will go along with his
program to rid themselves of the
dangerous and lawless little
minority that has been trying to boss
hem. the labor movement will be
placed on a sane and law-and-order
basis, and that will open a way to-
Fard negotiations between the en-
,ioye and the employer for better
nent of conditions and the har-
nonisation of relations. Certainly
here can be no basis for mutual
onfidence SO long as there are
Prominent in the ranks of labor men
L the stamp of Lenine, Trotsky,
Foster and their ilk.
Mr.. Frayne is headed right.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
IMPOSSIBLE THEORIES

vt IS at last dawning upon the
misguided leaders of millions Of
- men that they have been doing
those who they pretend to serve in
ealculable injury through theories
which have no substantial basis and
which only lead to intolerable suf-
fering.
We read, for instance, that in Rus
sia the Bolsheviki government urged
the people to divide all land into
individual holdings so that there
would be no employing class. For
instance, If q farmer has six cows
and only needed the milk from one
of the cows for the use of himself
and family they took the other FIVE
cows from him and distributed them
among farmers who did not have
cows. So it was down the entire line
of industrial and agricultural activ-
ity. This one alleged reform con-
tributed as much to the food short
age and famine in Russia as any
other single factor, because no
farmer tried to raise more stock than
actually would meet his own needs,
knowing it would be taken from him
ig he did.
OF course, they insisted that they
are acting in good faith" but hell is
said to have been paved with good
intentions and whether these impos-
sible theories which are causing
worldwide misery are based upon
good faith" or not, they are respon-
sible for much of the unrest and the
difficulties which now confront mil
lions of people.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
NeW Painless Surgery

[From the Edinburgh Scotsman.I
For many years, in fact, ever since
anaesthetics were brought into gen.
erai use. one of the aims of surgical
scientists has been the discovery of
some method of operating painlessly
without rendering the patient un-
conscious by inhalations of ether or
chloroform. According to the Lon
don Times. this desideratum Is now
an accomplished fact. a system based
on the use of phenol having been
successfully employed by the sur
geons at the chief military hospitals
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

sion and action, so that the senti-
ment of the people can be learned
and in turn Senator Hitchcock, the
administration leader, fearing just
such contingency, comes back at the
Massachusetts, Senator with the ar
gument that the Treaty is not po-
litical issue and ought not to be
made one. the opinion of the Penn
sylvania scrappers to the contrary"
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
SPREADING

rHE daylight saving propa-
ganda has reached Denver.
Mayor Bailey has received Pc
titions signed by practically all the
business men and manufacturers OF
that city asking for the adoption OF
an ordinance that will save for the
people of the city the extra hour OF
light they SO much desire.
An interesting side light upon the
subject is furnished in letter sent
Mayor Bailey by Lawrence C.
Phipps, Jr., in which he calls atten-
ton to the attitude of the electric
light and power plant interests to-
ward daylight saving. He says:
1 am strongly in favor Of day
light saving law. The old system
of time is an economic handicap
upon any industrial community. 1
am interested in the electric light
and power business in California.
Our revenues from approximately
1000 customers decreased approx
mately $4,000, or over $3.50 per
light saving. An electric light COM
pany may lose a little temporary
revenue, but the prosperity Of any
utility corporation is dependent
upon the prosperity and good will
OF the community it serves, and it
will benefit in the long run.
Just as the competition of lead
and zinc produced in Mexico, New
Jersey and Missouri were the de-
termining factors in the fixing of
the wage scale in Leadville, so does
the competition of Eastern-made
goods and mail order sales by
Eastern retailers affect wages and
sage of the daylight saving ordi-
nance will relieve the workman,
manufacturer and retailer of Den
yer of an economic handicap
year. and the electric light com
pany will benefit more through the
growth and prosperity of the
community than it will have hand. :
ed to it by the repeal of the federal
daylight bill.
1t is very much to be suspected
that Congress hearkened to the
siren song of the power interests to
the old-time tune of God Save the
Farmer" when it repealed the day.
light law, and the letter to mayor
Bailey shows clearly how mistaken
both Congress and the electrical
companies are in their short-sighted
policy.
The people of the towns and cities
want daylight saving and in one
way or another they are going to
have it; if not by Congressional en-
actment then by local ordinance.
Congress can take its choice.
The sentiment is spreading.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

Business continues good despite the
|norts of nearly everybody to give it
black eye.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

Members Of tho Associated Press-Ths
Associated Press Is exclusively en-
titled to the use for republication
of ell news dispatches credited to
it or not otherwise credited in this
paper and also the local news pub
lished herein.
AIl rights of republication of special
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
pound and would be sold for sixteen
cents q pound,

pound and would be sold for sixteen
cents pound.
On the face OF 1t, this looks like
an easy way of solving the high cost
of living, but there is an element in
1t that will likely bring it to the
rocks. A "profitless store" must also
be a ''serviceless" store. The Gus
toner must expect to take or leave"
the goods. There can be none of the
little effort to please. none OF the
catering to special tastes. no taking
of orders over the phone, no credit
and no deliveries. The goods will
be there-not in wide variety, for
to keep down costs quantity pur-
chasing must be paramount-butt the
personal attention of the clerk or
proprietor who is trying to win or
keep customers will be lacking.
We suspect the "profitiess stores"
will be profitless indeed.
York county is going to take an i'm
portant place in the road building
program of Pennsylvania. Already
the voters have approved a large loan
for permanent highways in conJunc-
ton with the State system and in
addition have authorized the payment
OF the county's share of the cost OF
eliminating five toll roads. Highway
Commissioner Sadler. in his compre-
hensive planning of the state road
system. is doing much to arouse inter-
est among the various counties, SO
that Pennsylvania promises within
year or two to have as fine a system
of highways as can be found any
where throughout the United States
Then the State will come into its own
through an invasion of tourists who
are simply waiting. knocking at our
doors for an opportunity to see Penn
sylvania as one of the great sections
OF a great country.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28
20 YcU Know

THAT Harrisburg's Navy is
the lineal descendant OF boat
clubs OF IS years ago?
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

HISTORIC HARRISBURG
The first reservoir was on q
noll just north of the State Cazatas,
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1919-11-28

q. J. STACKPOLE
President and Editor-in-Chie1
FIR OYSTER, Business Manooer
GUS. NJ. STEINMETZ, Mona0in0 Editor
Il. r. MICHENER, Circulation Mdro0er
executive Board
H.yP.T MCCULLOUGH.
NBOYD N. OGLESBY.
F.. r. OYSTER,
GUS. NJ. STEINMETZ.
Arizona republican., 1919-10-19

FOR SALE-Team of work mules,
gravel wagon and chain harness; cash
or terms. 1341 East Van Buren,, Phone
S02o ds
Arizona republican., 1919-10-19
WANTED 80

Will buy good so acres well located.
Not particular. about expensive i'm
provements. Would consider 120 or $50
acres that $4,000 to $4,000 first pay
ment will handle. State where l can
look at land and price. Box SAW Re
pnhlican br
Arizona republican., 1919-10-19
Wanted Situation, Male

STENOGRAPHER-b ookkeeper, gen
eral office man, u years experience;
city or country. Box SAW, Republican.
DIS
Arizona republican., 1919-10-19
For Sale-Live Stock

FOR SALE-How about that pup to
raise with the baby? Airedale puppies
eligible to registration. Marsh, 51S W.
Madison st. id
Arizona republican., 1919-10-19

WANTED to rent-Modern 3 or g.
room furnished house, reasonable rent.
Box Jaw, Republican. 1t
Arizona republican., 1919-10-19

Our laundry machinery and en-
ployes to do your washing. Phone
3013 and our driver will call. Econ
omy Laundry. tt
FOR SALE OR TRADE
Best pumping proposition in Mari
copa county. $50 acres, IS miles south
west of Phoenix on railroad. 40 acres
in cultivation, good 3-room adobe
house, good well of soft water; 10 #.
to unlimited water. l am physically
unable to work this land myself and
will sell cheap or exchange for 10 to 20
acres improved near Phoenix, or good
income property. Would consider
eastern property. Address Owner, box
%, R D. No. 4, Phoenix. DIS
Arizona republican., 1919-10-19

WANTED-To rent, three to five.
room house, in town or close in with
small acreage; references given. Tel
ephone 2139 1t
Arizona republican., 1919-10-19
Wanted Situation, Male

A CAPABLE man. well acquainted
with valley; trained in dairying and
general farming; wants position as
foreman or will take dairy or cotton
ranch on $3.50. Address J. H, Re
publican DIS
Arizona republican., 1919-10-19

WANTED-40 or 80 acres; give
legal location and best terms. Box
61W Republican DIS