The Delta independent., 1919-11-14
Fortunes Made WithOutsEffOrt
Enormous Profits Of Stockholders Mail Orderl Stagger
the Imagination of Sound Minded People.
CUSTOMERS SUPPLY CAPITAL
One Man Makes More Than $260, 900
on &25.ooo Investment In Nine
Years-Hundreds Like
Him.

There is one way to make money by
dealing with the mail-order houses but
II isn't by buying goods from them.
The man who thinks he is making
money by buying his goods from mail
order houses has only to read of the
amazing profits made by some of these
big corporations to realize that all the
money is being made by the man on
the other end of the deal.
The stockholder in big mnil-order
concern tolls not and neither does he
spin, but he piles up his money so fast
that 1t makes the ordinary mans head
swim to read about it. Here is the
experience of the stakeholder in one
of the large mail-order concerns. as
told by reliable financial Journal 1t
gives n glimpse into the inside work
ings of the mail-order business that
should be of interest to those who
have made such things possible.
How the Game Works.
In 1908 this man bought COO shares
of stock in the mail-order corporation
in question when the stock was selling
around $40 share, the coo shares
costing him little less than So. 600.
In 1911 the company declared stock
dividend of SO 1-3 per cent. In ott0r
words the company after paying cash
dividends regularly, had accumulated
n surplus ,Tofit of one-third of the
amount Of capital invested in the
business: hut instead of distributing
this profit among the stockholders the
Ennf ha In tho ht,c
ness and issued stock for that amount
to the stockholders. By this action
200 more shares of stock were issued
TO the man who had originally bought
COO. increasing his holdings to 500
shares. without his having put any
more money into the business.
Another stock dividend of SO per
cent was declared In 1915 and this
added 400 shares more to his holdings,
giving him 200 shares In all. A third
stock dividend of 25 per cent was paid
early In 1917. bringing this mans
stock holdings up to 1.500 shares. still
without his having paid In any more
money. On this / 500 shares Of stock.
cash dividends OF s. a share are now
being pnid. This investor therefore
is now receiving $4,000 a year from
his original Investment OF about $25,-
600. and as the stock In now worth
around $160 a share. the present mar
ket value of his stock is $4,000. CIV
ing him profit OF $215, ZOO. in addi-
ton to cash dividends which he re
ceived during nine years. amounting
to many more thousands Of dollars
Only One Of Hundreds.
This is the story OF just one small
stockholder in one mail-order concern
A profit of more than $215.OO0 made
by one small stockholder in nine years
on an Investment Of less than 500 5000
II reads like fiction but II is financial
history. There are hundreds of other
stockholders in this and other mall
order corporations. some OF whom
have made millions while this man
made thousands. Add the profits of
all these stockholders together and the
result Is a sum that staggers the imag-
ination.
Small wonder that the men who own
the stock of the big mail-order houses
can live In palaces. ride in the highest
priced automobiles, own palatial pri-
vate yachts and buy 100000 paint
ings. But who has furnished the
money to pay for the palaces and the
automobiles and the yachts and the
100000 paintings? The people in the
country and the small towns who have
kept an endless stream of money how-
Ing into the Golfers Of the mail-order
houses have made all this possible
Their millions Of dollars have gone to
the big cities to build up these great
concerns. Their millions Of dollars
have provided the automobiles and
yachts and other luxuries for the
stockholders in these corporations
Present From Mall.order Buyers.
These men who have piled up such
big fortunes In the mail-order busi-
ness have not even had to pay for
much of the stock from which they are
now drawing princely dividends. The
people In the country and the small
towns. generous souls. have bought It
for them. This is shown in the case
Of the stockholder just mentioned. who
originally invested. The generous
mail-order buyers have made him n
present of $4,000 worth of stock and
he has not had to turn his hand over
to get 1t. He has never even had to
so much MS write n letter to get 1t.
The generous mail-order buyers have
handed II to him on golden platter.
There's money In the mail-order
business without doubt, but Its on
the side of the man who does the sell
Ing and not the one who does the
buying. II you must do business with
the mail-order house, buy some Of Its
stock and let the fellow in the next
town buy you automobiles and private
YIN chfa while he sfruCplca with the