The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-05-31
DEAR

~ USINESS took DE
ID Scranton, Pa, during
! week Of May 1911, 1
while there / was fortunate W
meeting forty-seven men III
represent the IRON DIVISION Il
of Wilson and Company
managers of branches 4nd \
statesmen. 1t was during THU
week that the people Of thu
keystone States dubbed ovs
with enthusiasm and wondef.
full welcome to the men of the
iron DIVISION OF PENN.
'SYLVANJA who had returned
from France, after having per
formed in magnificent fashion
at a great sacrifice of life, buk
showing that indomnitable
courage and will power, which
are attributes of the men of
rugged character and physiquo
that the hills of Northern Penn
sylvania raise.
Il Wouldn't have missed this
unexpected meeting Of these
forty-seven men for anything.
Heretofore my knowledge of
the Wilson and Company or
ganization has been confined
largely to personal contact with
the rank and file Of workers ii
the Chicago and New York
plants. It had not been my
pleasure to meet sales repre-
Isentatives in a convention of
their own. This convention OF
the managers of branches and
statesmen of Wilson and Com
pany in the Northeastern Dis
itrict of Pennsylvania, had been
planned to discuss ways and
means to better promotes the
sale of the Wilson Certified
food products such as the smok-
ed meats, boiled hams, sausage
and canned fruits, vegetables
and meats.
1t was my privilege to dt In thsiRs
meeting and am very glad hx6
the opportunity. because these men
have got 1t in their souls to prosnot4
the interests of their Chief. Thoma9
F.. Wilson, who has put intelligences
and integrity into food products sosne-l
thing that has given his name ana
his products a reputation which per.
rits his sales organizations In AL sec-
lions of the country to sell WilsOu
Certified Brands under their rood
name and quality. without neceMnf.
tating statesmen to carry samples.
II heard a new phrase used BY one
of the branch managers that think
, its ccrker," and I am passing NJ
along to you because you will Appra-l
ciate what it means for an orKAni1a-s
, ton to he backed up by men who 81
as proud Of its achievements in foo4
productions as II they owned the btne~S
ness themselves.
This is what he said: MOO
isn't 1t great boys, to be associated
with an organization In which 0ux
CONFIDENCE is CERTIFIED to -
great an extent HI the Certified pre-
ducts which we have the pleasure 81
seilingo You can't beat that, 00y4ss
can you?"
Did you ever hear before the expree-S
sion Certified Confidence?" DO you
appreciate what II means? How many
friends have you got on your list n
whom you have certified confidence -
Answering that question for your
selves you know what II means thNMs
when I tel, you that this Northeast
ern Division OF Pennsylvania branch
workers and statesmen. as well ~ tho:
other divisions OF statesmen In all nec.s
tions OF the country HAVE "Certsss
fed Confidence" in Thomas e. Wtls0Ms
and his food products.
The Chairman OF the meeting MADE
these remarks:
with the splendid backing that o.
sales people are getting from Me-
Wilson and his family OF executives
and his associate workers In the 49,
ricus plants. We must pull tooetheG
and see to 1t that Wilson produet4a
of every food merchant In our terri
tory Wilson products must be lt41t
Ially distributed among dealers - TIT
the consumer will have no dl0c011
in buying them. We must devotM46
and cultivate the trade OF the nul9&s
dealer We must not overlook 1M4S
fact that the small dsaisf b the laS41s
dealer Of next year. Banded toSe4A43s
as we are no power on earth can 49,
us back from making Z place for e11ES
Company and ourselves in the h4l
ness world. We know that thu po1te
of the business II sound 10 tho oNE4S
and the fact that our motto Th9 III
son Label Protects Tour Table iAGneM(s
a square deal for all. there II ~ co1|
son why dealers everywhere eAauS
not carry 4 full line At Wt1e9n A
Company products. thus enAAJtx El
to establish q wonderful chatA
dealers handling Certified 1o04a1 1R1A
one end Of the country to the oel N
and through these dealers estana