New-York tribune., 1919-09-24
Tells Associated Advertising
Clubs High Standard of
American Labor Must Be
Treasured and Extended
Convention Hears Creel
John McMillin Declares
Worker Should Be Urged
to Buy Company Stock

NEW ORLEANS, Sept. 23.-The solu-
tion of the differences between labo,
and capital lies in the scheme for
profit sharing, Representative Champ
Clark, Of Missouri, declared TODAY in
an address at the annual convention of
the Associated Advertising Clubs of
the World.
"The plan for profit sharing" he
said, "will require much pains and
thought to bring it to perfection, but
1t certainly is not beyond our ability
for doing things.
"The high class Of American labor
is matter for national congratulation
and should be universally cherished.
On the other hand, nobody should have
any prejudice against a man because
he has acquired capital, provided he at
tanned 1t honestly. What people really
and reasonably object to is to being
skinned within an inch Of their lives.
Urges Greater Exports
"Some time next month President
Wilson will call convention of labor,
capital and farmers in Washington for
a free exchange of opinions in a laud-
able effort to establish Justice and
abiding peace among them. 1t is q
tremendous undertaking, and all the
men and women Of good sense and pa
triotism hope and pray that it will re-
suit in complete success.
$50 far as we are concerned, one Of
the principal questions with which we
should wrestle is how to increase our
foreign trade. Upon the increase of
our foreign trade rests in largest meas
ure the future prosperity of this
mighty Republic
George Creel, former chairman of
the Committee on Public Information.
described the work Of his organiza-
tion during the war as the "world's
greatest venture in advertising" He
urged that advertising in foreign coun-
tries started during the war be kept up.
John McMillin Speaks
John Milton McMillin, Of the bond
department Of Henry L. Doherty & Co.,
of New York, speaking before the finan-
cial advertising section of the conven-
tlOn this afternoon.
Many Of the gas and electric COM
panies,' he said, ARE now fully alive
10 the value Of security holders among
the customers of their service"
tie showed that the ordinary formal
announcement Of an issue of stocks or
bonds was of little value in obtaining
such results, rs they attract only the
professional investor, and gave specific
examples of methods employed to
reach the smaller INVESTOR
Mr. McMillin said that his company
had observed that there are a great
many people who gladly listen to a
discussion of inves stments because they
learn how to solve the universal prob
lem Of getting ahead Call it thrift,
II you prefer the word" he said.
News "Ads" of Great Value
Mr.. McMihn believed that adver-
role in preserving and forwa riding hab-
It's OF thrift and conservative invest
ments which were established during
the war.
Newspaper advertising space is Of
peculiar value to the national adyer-
tlser because it reaches the retailer as
We'll as the consuming public. The re-
taller, knowing from his own expert
ence that newspaper advertising does
create demand, knows, when shown
that manufacturer is planning to use
newspaper space, that demand will
be created, and so he is the more
ready to put the goods of the adver-
tiser in stock.
Herman Philipson, of "The Dallas
Times Herald in connection with
showing these and many other ad-
vantages of newspaper advertising for
the national advertiser, regretted that
in most cities the newspapers are so
busily engaged in fighting each other
they do not have time to "scll'