The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-02-02
MAIN SERVICE STATION, PARTS
DEPARTMENT AND WAREHOUSE.
BY HARRY DE BEAR.


Manage Nctc York branch MdrItell-
Chdlmers
Imagine giant steering wheel encom-
passing the whole of Greater New York.
with lines of magnetic contact extending
out from one man at the centre. and
you will have a grasp OF the new and
successful method carried out by the
New York Maxwel-Chalmers organiza-
ton to maintain service and further
owner satisfaction among New Workers
possessed OF these makes of cars.
The keynote-and the new note-ln
this giant wheel OF owner touch is that
ii takes service to the owner, instead
of putting II in one place where the
owner has to come to it, In that re-
spect the development is something diff
ferent In american automobile retailing
practice.
At the centre of the wheel of organ'-
cation. and corresponding to the cars
signal device. is the human push button
of New York's automobile row-Harry
]. De Bear. manager OF the New York
Maxwell Chalmers retail branch. which
is at Broadway and Fitty-ninth street.
In len years of automobile retailing in
New York, Philadelphia and other points.
and with eight years of first hand ex-
perience with New York car buyers, Mr..
De Bear has put beyond question in his
own mind and throughout his own or
ganization that the most important FAC
tor in the sale of an automobile is the
continuous satisfaction and enthusiasm
on the part Of the owner after the car
goes into his service.
zone car sold can destroy numberless
succeeding sales II the service the owner
has a right TO is not given, and If his
original enthusiasm for his car is de-
stroyed through lack of performance
of our own plain duty to our owners,
MIR. De Bear asserted con precisely
the same basis, one car sold can result
in numberless other sales for our organ
zation If We do our duty to owners.
/ That fact has been abundantly proved
TO me-so much SO that practically every
plan we enter into in accomplishing sales
must be based on a full understanding
of what Maxwell and Chalmers owners
are TO receive from US in treatment after
| they buy their cars. One car sold from
/ our branch is, in other words, ten or
twenty or possibly fifty sales just begun
| When the buyer takes a car from our
! place of business he bcomes just so much
of the public The automobile owning
| public can make or break any motor car
business. since it is this public that we
| depend on and come in contact with"
! Having convinced the executives of
the Maxwell-Chalmers factories in De-
! troit, as well as himself. of the wisdom
of developing to the utmost the big fac
! tor of owner satisfaction, Mr.. De Bear
, now heads what is declared to be one of
/ this country's most complete group of
! organizations brought into existence for
/ the exclusive purpose of distributing
: motor cars and maintaining service for
! then owners after the cars go into use
/ Considering the amount Of money in
! volved in buildings and equipment and
the scope of their purpose. Mr.. De Baer
! holds that his organizations are proba-
bly, the most extensive TO be found in
Any one city, at least.
There are now four different and COM
plete Observation-Disclosures sales and SER
vice establishments in this city. Their
development into a complete chain was
undertaken last year when il was felt
I that the Aims were within a reasonable