The daily morning oasis., 1919-08-24


the light and get the benefit O
the latest development in batter
les. Most battery manufacturers
have mado a mystery of what
battery is and triad to convince
the public that one could
not be made on the ole
standard lead oxide battery. bu;
war requirements made necess-
ary new and stronger batteries
and these improvements are now
obtainable to the general public
in the form of the Philadelphia
Diamond Grid Battery, and Mr.
w. E. Karns, of Karns Bros. Inc
distributors for this battery. il
Illustrates this in the following,
which covers the usual questions
and answers to a prospective pur-
chaser.
He was one of those grumpy
know-it-all customers and he
blew into the Philadelphia DIAM
ond Grid Battery Service Sta
ton. He did not now anything
about the Diamond Grid Battery
and. what was. worse, he didn't
want to know. He did know
however, that the battery in his
car was on it's last legs. and that
he had paid so many repair bills
that he was determined to get a
new battery. /
"Have you DatCery
(naming a well-known makel TO
fit a car, 1916 mode? I?
"Can't give you a - bat
terry" answered the service sta
tion man. "We don't handle
them. We handle only the Phil
adelphia Diamond Grid Battery
81 suppose you will tell me that
it is Just as good" snarled the
grumpy customer
"Better," answered the ser
vice station man. THAT is why
we handle it"
"Oh, yes," said the customer.
ST have heard that story before.
II
You can't tell me that the Phil
adelphia Diamond Grid Battery
is better than the one / have in
nv car. If it were. the car man
ufacturers would have put it IN
in the first place"
"No, they wouldn't" contra
dicted the service man.
"Why not"
Because it costs them more.
You know yourself that when a
manufacturer of automobiles Is
turning out thousands and thous-
ands of automobiles and he can
buy one battery for a few dol
lars less than another battery.
the mere fact that the other bat
terry is better doesn't INFLUENCE
his decision very much. lie
buys the cheapest battery. A
savin gof S1.OO on $4,000 cars
means $4,000 If the battery
goes to pieces after a six or eight
months that's all right. 1t isn't
the fault of the car; it Is the
fault of the battery, and he es-
capes the blame. If the battery
is advertised enough, both the
battery manufacturer and the
car manufacturer will get away
with it.
"What!" exclaimed the grum-
py customer, "you mean to tell
me that the Philadelphia Grid
Battery would cost a car manu-
facturer more than my battery
would z"
eyes sir, the Philadelphia Dl-
amond Grid Battery cannot be
bought in quantities at anything
like the price Of your battery
Tt cannot be made to sell at such
a low price without sacrificing
quality and the Philadelphia
Storage Battery company have
never yet sacrificed quality tc
meet a price. But before you &c
into that, let me ask you a cues
tion. How long has that bat
terry been in your car?'
Eight months" said the GUS
toner. nhulo1
phia battery for eighteen mon
tbs. Here you have a battery
that has gone to pieces in elgn'
months and now Sou want an
othor battery of the same make.
The customer was silent. ne
locked all disconnected for a mo-
ment."
ooh. / know all about those
guarantees" he grumbled a,
length. "Thay don't mean Wha'
- COW