South Bend news-times., 1919-07-25

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of dresses and coats for children. the
sweaters, the separate skirts-all in
modes 50 admirable and so sure to At
that the dressmaker who once shifted
at such a vogue comes now to the
show windows with her notebook to
copy the models. The war woman may
have forgotten much about sewing. but
she is as proud as Balsac at having
preserved her good taste" Ready-to-
wear stores and departments have in
creased as no other branch of mer-
chandise has increased.
-Ready-tO-Wear" Gets Space.
Window trimmers in the various
big stores are posted on the impor-
tance OF this ready y-to-wear." and ono
may observe that the best placed
windows are almost always given No
TO these models. A display man who
for several years has been at the head
OF display mems association ,n bis
work with the windows around q largo
department store which sells everv-
thing imaginable. makes his estimates
regularly on at least one-half the en-
Tire window space for the "readv-t,.
wear. Among retail statesmen s1so :,
IS considered that to land in the
reaoy-to-wear" is to prove ones ef-
hciency.
The "ready-mades" were often 49,
sad fits for the woman too tai, o- too
thin' But with "ready-to-wearp ,ha
perfect 36" is by no means tbo on1u
woman who can be exactly suited NJ
course II is much nicer. in the models
OF 1919 to be tall and slender Soid
the head of large SUIT denar+roat
recently in philosophic mood "I can
not imagine a woman who is too tall
and slender" But the designer is >
man of candor. and he provides ..,;r.-..
for other women also.
A new expression. Stylish stor. -
mas been coined to saIve the foo,,n..
OF the fat woman. The artist -o,t1-S9
her hgure with his illusion Of o1inosn
Ia the costume. In the past "re.d,
mades tried in vain TO ft bor >.
Procrustean model; it was lust "de
fusion then, the hope that ",oroI,.
woman" had always 4 perfect e0rro
and no good came of il Pm, -
there are Stylish stout" figures ~ -
pler-mache, on which are dis,Ioroa
the fat woman's models. Hero
can see some one who looks tust III .
herself; the lay figures measurement
are her own. and the "ready-to-we,r -
IS not simply made with dif,oro,.
measurements, but it is built up from
new idea. The becoming lines for
such a figure have been studied fron,
the artists standpoint, and IL she doos
not look entirely youthful" she looks
Just as youthful as she can. Here Is
the benefit of a specialists good taste.
which can bring out better results
than is possible by using patterns all
alike except that one is larger OF
smaller Different proportions indi-
cate different treatment in growing.
The head Of a ready-to-wear depart
ment Of dresses in one of the stores
has a habit Of never letting a sales
woman close a sale with a customer
until she herself inspects Il. To see
this critical observer looking with
half-closed eyes. so as TO get" the
points of customer, it might be
thought that she was making a study
of a painting or a work Of sculpture
This same skillful superintendent has
been known TO intervene tactfully
when a customer was picking out some
unsuitable garment, not adapted 10 hel
age or her figure or her complexion
and 70 extricate the unsuitable gown
Just as one would take away harm
ful toy from little child. This WON
an Is so conscientious that she vii
prevent a sale rather than let the Gus
toner walk OF wearing something il
which she looks a fright.
Ends Worry Of Planning.
A feature which has strongly al
tracted the war woman TO ready-to