Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1919-09-20

going from store to store giving to the
sales people a very efficient course Of
instruction in business principles ami
progressive selling or salesmanship.
Too much can not be said of Mr.
Penney as a man. He is one of the
live wire examples of the selfmade
man. He was a very poor boy. COM
ing from a very poverty-stricken fam
ily whose principal assets were a lot
of debts and mortgages. Mr.. Penney
did not have the opportunities of ed
ucation accorded the ordinarily cir
cumstanced boy of his day, but rather
had to earn his own and part of the
family support from the time he was
10 years of age.
His first job was in a small store in
Missouri town, where he worked
! long hours and where the work was
not easy by any means. His salaiy
for the first eleven months was $50.
/ Mr.. Penney's health having failed him
! from overwork in this store, his doc
| tor advised him to go west to live ard
| hat he must never work in a store
again. His father and mother having
| died during his early boyhood, he
started out alone for the west and
reaching Denver, sought work in the
open. After a time he was forced to
go to work again in the store ct the
advanced wage of Sc per week.
Mr.. Penney, like Abraham Lincoln,
spent a great part of his spare time
in study and, proving the old adase
| that faithful, persistent effort
availeth much" soon developed into a
wonderful thinker, inspired not win
the common thought of the day, hut
nv the higher and truer ideals of bus
! ,.tA
principles between honest men. Mr..
Penney soon conceived the idea of a
business founded on the principles OF
tn golden rule-"Do unto others as
! We would that others should do unto
you''-and although still Handicapped
by lack of funds, started at Kemmer,
Wyo.. seventeen years ago, the flrst
of a chain of stores that has grown
| till now ii is the largest of its Kind IN
the world. And all because a real
man had a real idea and was not lack
ing in courage nor ability TO carry II
through.
Business men over the country said
that business could not be protlt
ablv conducted on these principles for
the INSCRIPTIONS would surely take
advantage of and ruin the protect.
! But again Mr.. Penney exercised thai
never give-up spirit and said: Il VIII
succeed. | will establish business
as it should be established. | VII
conduct a business as 1t should pe
conducted" and at once set amour
preparing to carry the thought inte
action.
First he associated with himself
only men Of the highest moral anI
business repute, who were posssse
| thereby
gaining the utmost cooperation in the
.. work. III o.h
thereby securing the greatest posslol'
discounts" was his plan.
II will buy only the best merchan
disc obtainable. Then ] will sell only
for cash, and at the lowest possible
price. thereby protecting the customer
from overreaching himself and buylnF
| beyond his ability to pay--and IN "
doing getting hopelessy in debt.
This one feature alone has calie'
forth from thousands of customer
the expression of heartfelt apprecla
ton. in as much as they are out o
debt and can stay out of debt by IN
, hele of the cash system used by Uni
T. C. Penny company chain OF stores
Penney company chain of stores.
? Mr.. Penny is a man builder and 81
though financially able to have loni
| since retired from active service. ye
Y he works on day after day, Witholi
\ salary in untiring effort to develo
! men to their highest state of efticlene
: and to give to every man, woman an
: child the greatest service in the sup
a plying of their needs TOR high grao
Q merchandise.