Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1919-04-18
rp1phy APRIL IS. 1919
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AN OPPORTUNITY.


Hundreds of dollars per day "ouiu
he added to the circulating medium
in Albuquerque were there an ailple
first class hotel here to attract anu
entertain people who seek eXcelleht
conditions. Every winter would prils
visitors for leisurely periods; CONNER
rial travellers and business men gen
orally in greater numbers would CEN
Ter here. Albuquerque would become
the one convention city of the state
were hotel facilities what they shouto
be.
The local advantages would not be
limited 10 receipts from guests
Every city that is attractive to VISITORS
of wealth retains some of them as IN
yestors and permanent residents
Conditions in Europe have greatly
increased travel to California For
wears America will get the benefit OF
diversion of tourist travel heretofore
wintering in Europe,
Thousands of eastern people have
been made rich by war business ana
will Join the moving throngs to sunny
areas of mild temperature. SUCH are
ia he found on the Pacific coast and
in New Mexico. But such travellers
stop not, or make but fleeing visits
if they find not comforts for which
they are ready and willing to distrib-
ute easy money"
The California hotels of the most
expensive sort have been crowded to
the limit. both in San Francisco ana
down the coast, throughout the last
six months as never before. The ma
jority of the guests passed through
Albuquerque, and without stop For
them a city without a suitable hotel
had no charms.
Two world famous hotels in San
Francisco, three at Pasadena, one at
Santa Barbara and one at Catalina
Island have been taken under lease
or purchase within the last year by
one hotel company. Those in San
Francisco, the Palace and Paramount,
are to be enlarged this year by the
owners at an expense of several hun
dred thousands of dollars to meet the
demands A high class tourist hotel
is to constructed, with forty acres of
pleasure grounds, in west Los Angeles
by the same operating company. The
company also conducts the greatest
hotel at Atlantic City and plans a
seasonal schedule from coast to
coast for its patrons.
The Hotel Association of California
under the leadership of the same COM
pany, has before the state legislature
bill for the creation of publicity
department to advertise California.
The hotel association offers to sup
ply $50. 600. or 100000. if the state
Joint fund to be expended by state
bureau.
Each Of the large company hotels
has local publicity agent. There is
every national gathering and large
state convention, to stimulate coast
travel and secure assemblages, work
ing with California associations of all
kinds. The hotels have the assistance
of passenger agencies, such as the
Santa Fe Railway company has found
effective.
Albuquerque is the midway point of
the most travelled route to the Pacific
shore. for tourists and for travellers
to and from the orient.
Albuquerque might be made one of
the most celebrated favorlte tourist
resorts, a halfway resting point for
to coast journey by both rail and the
ever-increasing automobile traffic
If the Albuquerque Chamber of
Commerce succeeds in Its plans to
provide a hotel. the advertising and
cash results will be far greater than
stay-at home people imagine, who
have not seen the drawing power of
good hotels in regions with attractive
q climate.
There has been considerable inter-
est in choosing name for Albuquer
que's castle yet in the air.
Lets build the hotel and not wary
about its name. A hotel makes a
name for itself, and for city also.
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