The Bridgeport times and evening farmer., 1919-10-11
CHURCH ADVERTISING
Some Reasons and Suggestions Publicity U.
By DWIC

But these great pivotal. power ful moral achievements, what brought them about?
 One of the only two influences at work in the world-The Force of Righteousness or The Force of Unrighteousness
 Obviously, 1t was The Force of Righteousness
 The church?
 Well, where does this force center? Where is its source?
 It must be in that enterprise which for all the ages has been organized and maintained solely for the purpose of putting Righteousness on the map.
 Yes, the church.
 Power House of Righteousness
 Off wonder in some remote corner of the city stands the cen tral power stations with it's mighty dynamos.
 Those dynamos cannot get up from their pits and run up and down streets and stairs and into factories and illuminate thor oughfares and homes and build ings and drive machinery and propel cars and trains. But by keeping their places in. the cen tral station plant and sencing their energy out through the great transmission systems, all of these things, we notice, get done
 The church, as a church, can- not go here and there, do this and do that, but it keeps it's place in the great power house of righteousness and consistently sends it's influence out over cur rents and conduits of men and women and all these things get done.
 Yes, the church.
 Some of these great boons are intellectual as well as moral.
 The church stands in history the intellectual as well as the spiritual leader.
 From the first, it has been the founder of colleges, the great ed ucator.
 The church in short stands for progress. Its gospel is progress sive, constructive, optimistic
 It points forward and upward.
 Try to think of a single ac- knowledged wrong or unjust thing touching society for which the church has stood
 But that is only negative vfr- tue
 The virtue for which the church Is most notable and for which it is steadily making it's power most felt is positive virtue
 Not content with being oppos- ed to wrong and injustice, the church has developed an aggres- sive leadership for right and jus tice.
 The One Supreme Service
 The church in short, brings to the world the one thing that can make it safe, to the nation the power of righteousness, to the in dividual the only power that can redeem and save him.
 That is the service the church is rendering.
 Ooughtn't it make as good ad- vertising as the service of the automobile tire, chewing gum. ci- garettes, patent medicines and even meat. drink and clothing?
 Again the church ought to be the greatest advertiser, because it has the greatest thing to ad- Vertise.
 It would be well within truth for the church to claim suprem- acy even in the commercial and industrial world. It could find in this supremacy some subjects of very effective advertising.
 It could show how its very physical presence in the com munity enhanced the value of real estate and all property and developed trade.
 It could show how it's mission aries, bearing the torch of Truth throughout the world, ac- tually have been the forerunners, the advance agents, of modern commerce: how the light of the Gospel has not only illumtned the minds and the hearts of the people, but has also made them see the advantages of modern commerce, creating demancs that underIie the whole structure of western trade in the far east
 It could show that the mis-