Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1919-02-28
UNITY OF ACTION FoR coMMuN.
iTy SERVICE URGED ~
SPEAKER.
KEEP MONEY At HOME
TO BUILD HOME TOWN
Every Cent Spent Outside Helps 20
Build Up Some Other Community
With Advantages and Privileges
Buying Contributor Can Not Enjoy
-ProP0's' Home o5ssnisstion.

Protection Of the . Home Town
Front" was the subject OF the fourth
address OF the series on merchandising
by Frank S-ock6ale. the Chicago eN-
pert, Thursday evening a, the Mar
shalltown Club. The day has ar
rived with the real competition that
few want TO give attention to-" said
the speaker In opening, is the COM
petition between communities rather
than individuals" This condition is
wholly due 20 the changed conditions
Of transportation. with the electric
road. the automobile. the telephone
and the parcels post.
The average individual has Con
Quoted himself IN the past as an in
diyiGual, not as a member OF society.
He has not yet realized the place that
he fills IN the community. He cces
not realize what his community means
TO him" said Mr. Stockdale.
The building o. the community and
the share % each individual in the
work was dwelt upon az length be-
fore Mr.. Stockdale took up abe place
and the purpose u the retail store in
the community.
Take one dollars worth Of business
out Of this town" he said. and 80
cents goes 10 another town Take
:! .aa worth Of business out OF this
town and $500 goes
What Your Money Does.
To illustrate he pointed TO the city
NJ Chicago. For every dollar Of busi-
ness that goes into that city" he said.
81 cents on the average goes into
circulation. II permits the staolish-
rnent Of parks. schools churches.
museums. ZOOS and bands. Some o.
your money IS there Il you buy there
In return you have a right to demand
some Of ths enjoyment which they
produced from the 80 cents on -he
dollar. The only trouble is that the
railroad stands between you and Chi
ceEo and the fares are high. You may
have 10 spend s25 20 get there 10 get
the enjoyment % your 80 cents on the
dollar. Fortunately some decide 10
keep the money al home and en-
joy Il.
This s one o. the things We must
a community conscience we are not
going TO take the right view Of things
We do not understend the extent of
the good our money does TO the cons
munity. pass this slogan on 10 you
from a one-eyed man in an enterprise
ing town Of 10000 people: Get ac-y
quain-ed with your neighbor, you mas
like him"
Fifty-Ft.y Proposition.
"Accuaintsnceship IS necessary IN
community building. In Il You must
sink individuality. We must have or
yanization. The average man thinks
what will get out Of it" He must
think. what must / put into itT YOU
must pu. service into Il II you want
70 get service out Of II. We must get
into our minds that community build
ing is a h<ty-ffty matter"
Referring to the buy az home
movement. Mr.. Stcckdale said this
should be started By the retailers.
their wives and families. TIE retail
ers wife must set the example. She
has only contempt for the mail-order
house, but she likes to travel to an
other town and bring something back,
something that is exclusive.
Retail merchants. this is your life.
said the speaker. 1T is UP TO You TO
| hold the business at home. You must
! learn 70 patronize each other. II you
don't. let Us keep forever silent about
| the farmers. Never be so inconsist-
ert as 10 ask the men in the factories
| 10 do this thing first.
/ The town feel sorry .nr Is the
town where YOU can make living and
is not a place to live. You may have
! the farms surrounding the town and
you have the factories. but II the
money zoe. into circulation in another
| town that Is where the buildings VIII
20 I'D. where there will be schools.
museums. parks and everything OF
social character that goes TO make
what you and call civilization.
Result Of Outside Buying.
we have 10, 900 towns in the United
! States that are on the toboggan slide
/ because the retail business is going
!