The Cordova daily times., 1919-01-03
BRAZIL TRADE NOW COMING TO
 UNITED STATES

ma"u;aarurora and exporters have in. creased their trade in Brazil and other south American cnmrri., hy more ,hau l|o per e.a' sine. r3' b"rlnulHa 0. rh. ~.r. according 'o J. ". Sr" a.r trade .anm. lu..r or tA. tinted E,.'.- o"'.rm"u hun"r of I'@i," ..# oop,-o. sana.r... vii" u,uwr returned lson -aGs.y ot }nr bo~i uo.s opportunities south ot the equator
 ua..uo tan f.ra. stores in oo, ! 1i, ,ir.. an4 one ot Ihc-, stores to
 ue uoro bustn. than all in" other uiuy combined. declared Mr. Sanger. "auI that vii g.y" Hou some idea of rhv position v. are in toI,t. V is an amazing record w. a.r now III ing south American countries more than half of ,,rrythius they imp our total r..eorr 'gadc i- now counted in billions of dollars"
 The commissioner sail that with rh, ,-u,u" of pace treaty prac- ,..o. ,..r.ln.. "I;lu ,l> months or year. it |, ne' day too soon To u". llu making drua.;" plans 10 meet tho keen competition in foreign trad" rhot must come almost lmmcItat,l." Tho hundreds of millions of dollars in vested iu n.v factories and ships. h" saiI mean that America must Gud fresh outlets for her enterprise and her industry.
 "Wr uJ,d more and better direct representation of our manufacturers in the important tratc center, ot Bra gil and other south American coun- tries" he said This may come about through taking the fullest ad- vantage uI the new Webb export trade act or in other practical ways We also need a fast and r"gular W,irnt -ar.ioe to every important port of Latin America" said Mr. San ger "Wt;hoat Il We will bo as crIp. rlnd d. d department store that de- ronIt upon casual messenger hoys to make i,, deliveries. Then again, We must be- prepared 10 meet tEc actual needs of these countries regarding the extension of credits.
 "Thr biggest single incentive to for cign trade is foreign investments. tn fortunately our holdings in South America are practically negligible. In d short time our immense surplus capital will seek Investments. Brazil in particular needs this capital and will pay us handsomely for it.
 How many people in the United States know that Brazil alone is larger than the United States? Yes, except for it's thinly-settlcd coast line. is practically untouched? It is one of the richest countries in the world and is destined to develop along simi- lar lines to our own country in the past hundred years. IL has every nat ural resource that we had and in ai- di,iou. others that nature did not give Us OuI talking machines, typcwrit- CTS sewing machines. safety razors and q multitude of other American products are standard with BraZlians today IL is up to Us to make just as well known the thousands of other products that We make and that they need just as much.'
 To accomplish this Mir Sanger said. it was necessary for American manu- facturcrs to advertise their goods down there" In south America. he said, advertising methods are crude and much as they were in the United States thirty years or more ago.
 "Wr have scarcely even begun to use this power. this promoter of sales and good will. in south America" con tiuurd Mr. Sanger. II have Uumi~. tahablc evidence tha, ,nr people or that country respond amazingly even to the crude forms of advertising ol. Gcr"d them
 "Bucuos Aires, the capital of Argru- tina, has spIendid newspapers with circuIations ranging around 15O,ooo- daily Brazilian dailics have proven excellent mediums Tor advertising. The biggest thing that could nap pen to advertising down there would be for broadgauged American advcr- tisiing men to take more interest in it. These countries await the stimu- lus of American advertising genius properly adjusted to meet their needs. But let the American advertising men { put this in their note books: Spanish is the language of all South America except Brazil, where Portuguese is spoken. Brazilians are offended if you write or speak to them in Span ish."