The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1919-01-09

The Herald is In a position to offer
Woman's World Of Chicago. one Of
the high class magazines Of the
country. to all paid In advance sub
scribers to the Herald at half the reg
ular subscription price of the maya
zine. The regular subscription price
Of the Herald Is $1.5O per year in
Beaver county and ~ per year out
side the county. The regular sub
scription Of Woman's World 10 so
cents per year regardless of zones.
The combination price for the two
publications IL the regular price for
the Herald plus rs cents for the
Woman's World. This 10 giving our
subscribers Woman's World al, half
its regular subscription price and
saves our subscribers rs cents on
each subscription for the magazine,
plus the postage and trouble Of SUBJ
scribing for the magazine direct,
We have been asked how a weekly
paper can legally or consistently adj
v~ertise a magazine club offer the OBJ
ject of which ID to increase Its circu-
lation, when all the weekly papers
are required by the War Industries
Board to reduce their paper consump-
ton Is per cent. Our object in MAX
ing this club offer ia not to increase
our circulation, but to assist us In &C.
curing a prompt cash renewal from
as many Of our subscribers as posi-
BILE. The government requires that
all subscriptions be discontinued at
expiration unless the renewal is paid
In advance. From 20 to 80 per cent
of the subscribers of the average
weekly paper have been accustomed
to pay for their subscriptions when
the spirit moved them. and the pub
Usher DESTROYS of retaining their
good will, has continued many ot
them on his list, not only for one
| year but for two or three years.
We must have cash In advance Ia
keep up, and now the government IL
| forcing us to do what VIZ should have
done voluntarily long ago. Our en-.
tire list Is placed on a strictly cash
In advance basis. The result Is q cut.
ting on of the delinQuents. but II will
leave our list in q healthier and more
vigorous condition than before.
1t seems to us the good will of tbs
man who won't pay up after getting
this explanation, and after receiving
tutn liocioa SiuO Ohuis ieh Will
having. ami the longer we retain hin
ON our list the more of q liability HI
becomes. In the strict application o.
this rule we will doubtless lose some
Of our circulation. but It will be thu
improbable part. We will have com
piled with the Is per cent govern
mental regulation and will rid oul
business of one of Its greatest leaks
the delinquent subscriber.
The subscribers who have been II
the habit OF paying in advance arr
the ones who deserve the creates
confederation. and they are the one
above all others who should be givei
an opportunity to accept this club Of
fer.
Woman's World 10 on q war basis
The publishers have reduced the cir
culation from 100000 to 1000.
600; have already donated 5000,
worth ss advertising space to Uncl
Sam and intend to contribute more
We use Woman's World In club witt
our paper with full assurance all tn
government regulations have been 81
ready met and are giving u reader
q larger value In high class readinI
matter than they can get elsewher
at q much higher price.
Take advantage of this clubbin
offer by promptly paying TO
the Herald and In advance for bot
publications. Bring or send tn
THE HERALD.
49,. nos~~~ nkvs