The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-06-02
STERN FACTS ABOUT AMERI.
CAN TRADE ABROAD.

and that 10 to go and get 1t Cata-
logues gather dust and the children
use them for scrapbooks. Men must
be sent--live ones who speak the Ian
guage Of tho country.
But that is not enough. Your ever
SOLVE agents can't place American
goods on conversation alone. It Il the
resident American who makes Ameri-
can trade. who buys American things,
uses them and proves them worthy.
Based on this use and proof the ever
SOLVE agent makes the trade grow
and multiply. without this use and
proof the agent reports courteous
reception. doubt OF his selling talk
and no orders.
It can be done without travelling
agents when the American residents
are there to start the demand for
things American It was in Mexico.
When the travelling agents are not
sent how are American goods han
dled7 BY the foreign SHOPS and stores.
American residents, especially Ameri-
can women. ask for American things
and make q demand. The foreign
shopkeeper, even the German shop
keeper. il then ready to do business.
He will handle American goods, when
they sell better. as quickly as he viii
handle his own nations goods. Your
American resident orders American
things, uses them and makes natives
and other foreigners want to use
them. Hence American trade. The
merchant, a European, buys from
American manufacturers for cash and
sells on long credit.
We had best face It right now:
French, Italian, Spaniards and Ger
mans work on long credits and small
profits that swamp an American.
Shopkeeping abroad isn't our genius,
We must not seek to build up foreign,
commerce around American shop
keepers abroad. for American shop
keepers succumb.
But we have an eminently American
genius. Who better than the Ameri-
can can or does make raw nature pro-
ductive? Who better than he throws
railways from plain to mountain,
makes light and heat and power from.
falling water and wrests commercial
metal from deep buried bodies OF low
grade ore?
Follow the search for oil by Ameri-
can. British. Dutch or any nationality
from Rumania around the world on
the longest arc to Burmah, and who's
there where the cable lifts the bit?
Only Americans, for only Americans
know the game and buck the jungle
and brave the desert beneath which
the oil hides. Let the others mani
cure their nails and lean on the coun-
ter. The Americans game is the
bigger and in 1t he has no rival.
The problem is to get American
residents into foreign lands. TO initiate
to boost and to extend American tradt
To reside abroad your American must
work abroad. II he doesn't work he's
a drone and a non-consumer. There's
hill bucking work to be done in all the
countries where we may extend our
trade.
There's the opportunity. here's the
American capital and here are the
men to go and take their families and
make the American colonies we need
to make the trade. So why don't they
go? They did once. Why don't they
now?
When they did go, when American
capital was eager for development
work to undertake and Americans
| were game to go in swarms to tackle
II, Americans were respected anc
therefore protected when they went &c
| extend American trade. Then Mexico
blew up.
Taft at the start of the Mexican dis
indignation did nothing to protect the
American pioneers-the 10000 Amerl-
can pioneers Of trade who put America
without hanks, without american
shops or stores, with none of the pres
ent movements to foster trade, wei
ahead of all the rest OF the world II
! trade with our neighbo-.
Taft let It be understood that he
wanted them out OF there. That wa:
disconcerting to miner and driller and
engineer and conductor, but they
didn't go. Then battle was fought
across the imaginary line opposite
Douglas in Arizona" Shots killed
seven and wounded eighteen Ameri.
cans there. And Taft did nothing.
The fighting factions were aghast
| They expected war or Intervention OF
at the least a brusque stop put to thi:
murder of Americans In the United
States by Mexicans in Mexico. Moth
! ing happened. The fighting factions
proceeded to hound Americans in con-
fdence that nothing would continue t.
| happen. Then the American advance
| agents OF trade started to go. There
are fewer than 5000 there now. More
| than 800 were murdered.
Nothing fas been done about II.
How could they stay without pro-
| lection? When the United States sale
and kept saying by its acts Mexico
rob them. XIII them. We will dC
! nothingl" what could be expected
other than robbing and murder? Th'
open season for Americans in MexicC
is still on and they are still killed with
impunity.
| And, encouraged by our American
= forgiveness of outrages against Amer
| leans, the Mexican Government ha,
stolen-still tries to steal-whole in
dustries built by American capital anc
labor. The greater Tart of Mexico
present income comes from thes,
stolen properties. The American in
vestors are fiat. The former Ameri
| can resident employees are gone. Tn,
properties are running into the grount
and a defiant Government milks wha
Is left OF them.
So while we meet and convers,
and encourage trade with Mexico b.
resolution we are whistling agains
the wind. for the American investor