The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-01-12

II has been said that the Liberty
loans were Americas victories Of the
scicnce OF PUBLICITY; then, pray, who
teaches that science to Uncle Sam? II
the strategy OF the loans was Wash
and washington" there
means chiefly transplanted New York
the tactics was almost wholly metro
politan. Virtually all the devices that
got national results originated in
Drains that function on Manhattan
Island.
Without intention TO discriminate
here seems as good place Us any to
note the war service of the theatrical
profession. \ good share Of the rest
Of the country thinks of New York
as Rialto with restaurant and resi-
3outial anncNcs, Say II is one. Then
look back over the record of the actors
v no went to war. Of the playwriShts
and ShuWin"n and associated workers
who went, Of the yroducers--sume OF
whom were able 10 enter the service
while the rest gladly turned them
selves and their business wrongside
ont MS often as was asked of them for
the sake OF some war Couss or other.
I4iIlh VI l4ic dIpctAiS al SNti
auditorium, from tho Metropolitan
Opera House 70 the humblest side
street movie, for service and funds
and materials and loyalty and popular
awakening! Think OF the publicity
stunts done by artists OF fabulous in
comes, at nice tings, Mt banquets, on
tho sidewalks. In the war work
booths. Think of the stars, the head
liners, who went abroad and did what
they could TO make life and service
bright for the soldiers and sailors in
all the great ports and over France
from Brest to the firing line,
And. having thought. come down
handsomely; admit that II New York
, Is a Rialto n Rialto is a good thing
to have handy IN n national emer-
gency.
And on to the Thrift campaign and
the sale Of War Savings Stamps They
went on the market in December, 1917
The total sales for Greater New York
tn December 81 last is announced as
$36 ,5SS, without tho Thousand
Dollar Limit" purchase pledges Sc
cured through the War Savings Stamp
Investment Society, of which Elihu
Root was made president, AMI through
the intensive campaign conducted by
|, J. Straus among the retail mer-
chants and other organized efforts
Tho number of thousands pledged t.
date is not announced. but has bnen
estimated az adding more than 100 per
cent. 20 tho actual cash takings. paid
in fd,l, aud by June - revenue of
| 81 100000 n week from pledges was in
surcd.
And Now the Red Cross.
y word Is required for the Meta
! Exchange Market, opened in the CAM
paiGn Of last May at Fifth avenu,
and Forticth street, where people
might have their old or dispensahle
gold, silver or platinum articles ap.
/ praised and turn them in for tho valu,
in w. :. :. and where for days OF
end there camo down a genuine ava.
! l1nche Of every sort of thing made of
precious metal, from the poor widow.
wedding ring to the extra table set OF
solid plate Something ought TO h(
said Of the aid given by the banks
which made II possible for purchaser.
To have ready money In hand anC
also provided deposit facilities for III,
War Savings cards.
! The American Red Cross Is, Of
course. national in extent and inter,
national in function. This splendid
scope Is largely duo TO the con.truo'