The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1919-12-05
HUGE XMAS
SUPPLIES AT
SUMMERS

-Four and one-half tons of finest choco- |
late candies. thousands OF cigars in holt !
day boxes. whole roomful Of talking
machines am scads OF other articles in |
proportionately large quantities gives
some idea of the preparations which have
been made by Summers Pharmacy of
Hammond to meet the Christmas de
mand which is expected TO be heavier
than ever before.
Fifteen years experience in the drug
store business in Hammond has taught
Vern Summers what TO expect In the
holiday season and he is only living up
"a his old reputation OF helping the pub
lie find the best in their Christmas shop
ping Few stores la the Calumet region
have experienced growth equal to that of
Summers Pharmacy In the last few
years. Expansion and re-ex pansion has
been necessary and where more room
could not be had Innovations in the way
Of space economizlng fixtures we're re-
sorted 70 until travelling statesmen say
that the Hammond store Is the best or
g;tnized OF any IN their territory. Sum
mers always tell what he wants and
how much In less time than any drug
rist l visit" says on salesman.
Recently when Fuller Morrison a. Co.
territorial representatives Of the Pathe
phonogaph called In their travelling.
statesmen at a banquet in Chicago. Vern
Summers sat at the speakers table be-
tween two of the big guns Of the Pathe
company. They wanted him to explain
now he had smashed all records In SELL
ing talking machines and he told them.
Last April nc took on the Pathe and in
May he took first place in sales since
then he has maintained the lead with
monthly sales steadily Increasing. BY
Christmas Mr.. Summers expects 10 have
placed $4,000 worth of Photographs In
the territory
Mr.. Summers studied talking machines
a long time before he selected the Pathe
His investigation showed It was the
oldest make. having been on the market
in France before the first ones appeared
IN America The war hindered It's intro
duction into the United States but It is
going strong now. Just few days ago
=. beautiful $500 machine was sold for
Christmas delivery and from the demand
il would not be surprise If some
insisted on taking the $1,000 machine
now on display on the main floor az II
has proven wonderful drawing card.
with the addition of the line of talk
ing machines more space was necessary.
which resulted in the acquiring OF rooms
on the second moor facing on State st.
Part OF these have been converted into
compact storage rooms in which are
handily arranged thousands Of dollars
worth of candies. cigars. patent medi-
otnes. toilet articles and other surplus
stock
1t has been the stores experience that
the public of the Calumet region wants
the very best and every effort centers
about catering 70 that desire. In the
lines of toilet articles. boxed stationery.
fountain pens. candles. cigars or what
not only the recognized leaders are found.
The demand for imported toilet prepare
tons has been insistent and the phar-
macy has been grabbing each of the
famous lines as fast as they have re-
slpeared on the market following the
war.
Advertising. hard work and careful at
tention IN the selection OF assistants
seems to be the summary Of Mr.. Sum-
mers' success. At least. that is the con-
clusion reached following a conversation
in which he has been induced to talk
upon tho subject. He advertises lavishly
and he gets results. He works eight
hours. twice a day" in his own words.
and ne has unbounded faith in the people
working for him. 7 used to think" he
says that I had to have a hand in
everything from scrubbing the floor up
in order to have II done right. but
have found that anyone in my employ
can do hts own work better than I can
do it. Since learned that. things have
gone easier for me and everything has
been done better"
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