davidaulloa/AmericanStories huggingface dataset:
Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-01-15
ALL THE AL4BANYS

Mr.. and Mrs. Charles Winget were
in Canada last week to attend the fu-
neral of Mr.. Winget's mother.
Mrs. Ida Munson, who has been In
ST. Johnsbury and other places for
several weeks, has returned home.
Lucille Anderson of Vergennes has
been spending a few days with her
parents, Mr.. and Mrs. D. H. Hackett.
There were no services in the M.
E. church Sunday on account OF the
illness of the pastor, Rev. w. +.
Craig.
Carroll Hitchcock, Mr.. and Mrs.
Mitchell Gonyaw, Mrs. Abbie George,
Mrs. Alfred Bimson and Clyde Bim-
son were among the sick ones last
week.
The Ladies' club spent a very
pleasant afternoon with Mrs. ID. ID
Hackett Thursday. There were eight
members and six visitors present. A
new member was added to the socIe-
! ty.
Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-01-15
Philippine Horses.

The horses in the Philippine islands
are ponies containing a mixture of the
blood Of ponies and small horses from
northern Coma, French Indo-China
and Mexico, with q considerable adj
mixture of Arab blood. There are
about 215OO0 horses in the islands.
Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-01-15
WOMANS STATEMENT
WILL help BARTON
GUARANTEED

Il hated cooking because whatever
1 ate gave me sour stomach and
bloated feeling. 1 drank hot water
and olive oil by the gallon. Nothing
helped until 1 tried simple buckthorn
bark, glycerine, etc, as mixed in Ad-
ler-i-ka." Because it flushes the EN-
TIRE bowel tract completely 1t
relieves ANY CASE sour stomach,
gas or consultation and prevents ap-
Dendicitis. The INSTANT action is
surprising. Fred D. Pierce, drug
/ gist.
Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-01-15

VIII NEEDLE. the efficiency sharp, Is
trying 10 teach the hens - Ia- square
eggs Sc they can be r. zed tC bet
ter advantage. but IS hot meeting
much encourageuezt from tie old
fashioned hens.
Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-01-15

Extracts from a letter from Pau
Parker of Glover to his parents, MI
and Mrs. c. S. Parker:
Orleans County monitor. [volume] (Barton, Vt.) 1872-1953, 1919-01-15
ALBANY

John Dana of Lawrence, Mass, is
visiting his sister, Mrs. Dwight
Dow.
Miss Sybil Cochran of East Albany
is caring for Mrs. I. j. Newton, VINO
has been i'll.
A son was born to Mr.. and Mrs.
Gowen Jan. 9Th Mrs. Edwin Annls
is the nurse in charge.
Evening star., 1919-02-25

NJ. P. Gould Company
Hanf-Metzger, Inc.
Hawley Advertising Company, Ina
Hoyts Service, Inc.
W. H. H. Hull & Co.. Inc.
The c. Ironmonger Adv. Agency
H. E. Lesan Advertising Agency
Chas. D. Levin, Inc.
Lord & Thomas
The H. X. McCann Company
McJunkin Advertising Company
McLain-Hadden-simpers Co.
Robert M. McMulIen Company
Maclay & Mutually, Inc.
John J. Morgan Adv. Agency, Inc.
J. w. Morgan Advertising Agency
Picard & Company, Inc
John o. Powers Company
Frank Presbrey Company
VIM. H. Rankin Company
Joseph Richards Co., Inc. :.
The Philip Ritter Company, Inc
Irwin Jordan Rose
Ruthrauf & Ryan, Inc.
Evening star., 1919-02-25

Frank Seaman Incorporated
Sherman & Bryan, Incorporated
Street & Finney, Inc
J. Walter Thompson Company
Trades Advertising Agency
Van Patten, Inc.
Wales Advertising Co.
Edwin Bird Wilson, Inc.
NEW ENGLAND COUNCIL
BANGOR
franklin p. Shumway Company
BOSTON
Amsterdam Agency, Inc.
Horace E. Ay, es Il Company
J. w. Barber Advertising Agency
George Batten Company, Inc
S. A. Conover Company
Critchfeld & Company
A. w. Ellis Company
The Greenleaf Co.
Hoyts Service, Inc
H. B. Humphrey Company
John ]. Morgan Adv. Agency, Int
p. r. o'Keefe Advertising Agency
Franklin P. shumway Company
Walter B. Snow and staff
Evening star., 1919-02-25

vanderhoof & Company
Woodwards, Inc
CINCINNATI
The Proctor & Collier Co.
]. Walter Thompson Company
CLEVELAND
Fuller & Smith
Hoyfs Service, Inc.
The H. K. Mccain Co.
McJunkin Advertising Company
DENVER
The Conner Advertising Agency
DETROIT
Critchfeld & Company
Green, Fulton, Cunningham Co
The Fred M. Randall Company
]. Walter Thompson Company
DULUTH
S. Greve Agency
INDIANAPOLIS
Sidener-van Ripper Advertising Co
KANSAS CITY
Hessy-Hanly Advertising Ca
Evening star., 1919-02-25

TOLEDO
The Arkenberg-Maehen-Dewd Co.
SOUTHERN COUNCIL
ATLANTA
Johnson-Dallis Company
Massenga1e Advertising Ax.aey
CHATTANOOGA
Nelson chesman 4 Co.
JACKSONVILLE
The Thomas Advertising Servies
LOUISVILLE
Thoa E. BasAain Company
NEW ORLEANS
The Chambers Agency, Inc
Ferry-Hanly Advertising Ca
NORFOLK
Frank Presbrey Company
RICHMOND
Cecil, Barreto & Cecil, Inc
Staples & Staples, Inc.
TAMPA
The Thomas Advertising SERVES
Evening star., 1919-02-25
Forward American Business!
Message From the American Association of Advertising
Agencies Published Simultaneously Throughout the Country


markets could be reached, together with thorough
technical training necessary for their use.
It was evident that this in itself was an undertaking
which called for organization and specialization Such
specialization possible only for those who could
apply their entire time the study of advertising,
and through constant contact with variety of prob
lens acquire the necessary experience and judgment.
The advertising agency afforded the necessary organ
ization and by serving number of clients able
to render service at fraction of the cost that would
single problem
The first agents were, in general, broad minded.
practical business men. But their success was largely
matter of individual ability. Organized method
Evening star., 1919-02-25

]. Walter Thompson Company
Walton Adv. & Printing Co.
HARTFORD
Frank Presbrey Company
PHILADELPHIA COUNCIL
PHILADELPHIA
Charles Blum Adv. Corporation
Clark-Whitcraft Company
]. H. Cross Company
George w. Edwards & Co.
The Eugene McGuekin Co.
McLain-H -Hadden-Simpers Co.
Matos Advertising Company, Inc
Herbert M. Morris Adv. Agency
Frank Presbrey Company
Traey-Parry Company
The John c. Van Hagen Adv. Ag
WASHINGTON. DC
Vim. n. Rankin Company
WESTERN COUNCIL
CHICAGO
The ArkenberE- Machen-Dewd
Evening star., 1919-02-25

George Batten Company, Inc
Benson, Campbell & Staten
Nelson Chesman & Co.
critchfeld & Company
Erwin & Wzsey Company
Federal Advertising Agency, Inc.
Gardner Advertising Company
Green, Fulton, Cunningham Co.
Gundlsch Advertising Co.
Hoops Advertising Company
Husband & Thomas Co.
H. w. Kastor 4 Sons Adv. Co.
Lord & Thomas
MeJunkin Advertising Company
Mallory, Mitchell & Faust
Charles r. w. Nichols Company
The Fred M. Randall Company
VIM. H. Rankin Company
Ruthrauf & Ryan, Inc.
Frank Seaman Incorporated
Snitzler Advertising Company
Stswart-Davis Advertising Agene.
]. Walter Thompson Company
Turner Advestisisg Co.
Evening star., 1919-02-25
NEW YORK COUNCIL
NEW YORK CITY

NEW YORK CITY
Amsterdam Agency, Inc
The MISUNDERSTANDING
Co.
Collin Armstrong, Inc
Atlss Advertising Agency, Inc.
Bates Advertising Company
George Batten Company, Inc
Blaekman-Ross Company
Brcmheld & Company, Inc.
Calkins & Holden, Inc.
The Charles Advertising Service
Nelson Chesnan & Co.
Churehill-Hall, Inc
Wendell P. Cotton Co.
Andrew Cone Gen. Adv. Agency
criteh6eh & Company
Creot + Bernhard, Inc.
The Dauchy Company
The George L. Dyer Company
The Erickson Company
Evans Z Barnhill, Inc
FEDERAL Advertising Agency. Inc
Evening star., 1919-02-25

ton is to afford the advertiser both present and pros
pectve, clearer picture Of the breadth of service
which is available, and the qualifications necessary
for carrying on such service.
With this clear conception, the advertiser viii be in
position to secure that service which is best qualified
to meet his needs He will have standard by which
to judge the qualifications of an organization to do
any particular kind of work, and by using discriin-
alton he will help eliminate the waste in advertising,
and thus reduce costs
Evening star., 1919-02-25
American Association of Advertising Agencies

Los ANGELES
Lord & Thomas
MILWAUKEE,
The Cramer-Krasselt Company
KIau-van Pietersom-Dunlap, Inc
Otto J.. Koch Advertising Agency
MINNEAPOLIS
Citchheld & Company
Mae Martin Advertising Agency
Mitchell Advertising Agency, Inc.
OMAHA
Darlow Advertising Co.
SAN FRANCISCO
Johnston-Ayres Company
Lord + Thomas
The H. K. McCann Co.
ST. LOUIS
Chappelow Advertising Co.
darcy Advertising Company
Fisher-Ruebel-Brown Adv. Agene,
Gardner Advertising Company
Nelson Chesman & Co.
81. PAUL
S. Greve Agency
Evening star., 1919-02-25

n TORE ADVERTISING is done in
1Vl America than in any other
country. And it is generally con-
ceded that America has made more
progress than any other country in
the intelligent use of it.
What has been responsible for this
development?
How can the forces thus RESPONSE
bic be so understood and utilized as
to insure even greater progress in
the future than in the past?
Large-scale production has been con-
spicuous in America. The manufac-
ture of commodities in vast quantities
and at a reduction in cost, brought
them within the financial reach of
greatly increased number of people,
Applied to transportation, the same
large-scale operations brought all the
markets of the nation within the man
ufacturers' reach.
From 1860 to 1917 the population
of the United States increased from
$1,000, 900 to 103, 100000. Manufac-
turing increased enormously. During
the period of industrial expansion fol-
lowing the Civil War, it was necessary
to do little more than make products
and transport them to the centers of
population in order to dispose of~them
at a good profit. Business concerned
itself primarily with finance and pro-
duction.
Evening star., 1919-02-25
Expansion Checked

But by the time this period had reached its height,
conditions had changed. The expansion of the
markets was not keeping pace with the possible
expansion of manufacturing. And not even the nat11
raj increase in population, though augmented by
immigration, could keep up with the factory output
Supply became greater than demand Business was
checked not by the lack ofa potential market but by
the right means to developit.
And so manufacturers began, IN the latter part of
the century, to apply themselves to the problem of
large-scale selling.
A, business first applied itself to finance and pro-
duction, improvements in both these phases of it
came more rapidly than in selling. Up to this time
the machinery for selling, with few exceptions,
sisted of saesen jobbers and retailers Beyond the
Evening star., 1919-02-25

retailer the manufacturer had means of carrying
the advantages of his product to the consumer The
retailer, on the other hand could individually do
almost nothing in the way of educating the public
He did not have the facilities, nor did the sale Of
any single commodity justify any great amount of
educational work.
To increase consumption the consumer had to be
reached In proportion standards of living could
be raised, markets for existing commodities could be
extended And sale for new commodities could
be established as soon as their advantages under
stood by the consumer.
Evening star., 1919-02-25

fered every incentive to make advertising equal
to its task. The problem was to make adver-
Using productive in proportion to the markets
available.
The manufacturer could develop his advertising
department But it was soon found that growth in
advertising came with specialization. To interpret
to the public the advantages of commodity re-
quired inherent personal qualifications an accurate
knowledge of the population it constituted mar
kets, and knowledge of the vehicles by which these
Evening star., 1919-02-25
The Opportunity
Offered Today

At no time have the manufacturing facilities of
this country been SO great as they are today. At
no time has the earning power of the American
people been so high.
Purchasing power exists.
The consumption of all legitimate commodities
can be even further increased in the markets
where they now selling, and sales can be
secured where before no market was afforded
New products can be introduced.
The public can be educated to spend inteAgenty
and also to sape uisely-to appreciate the wisdom
of adequate investments and insurance.
Why advertising is accomplishing all of these as
no other means can, will be better understood
when the part advertising plays in our life today
is more clearly understood, and the work being
done by established agencies to make advertising
productive and effective is more widely known.
Evening star., 1919-02-25

ADVERTISING AGENCY SERVICE
"a consists of interpreting to the
public, or to that part of it which
it is desired to reach, the advantages
of product or service.
Interpreting to the public the ad-
vantages of a product or service is
based upon:
L. A study of the product or service in order
to determine the advantages and disadvan-
tages inherent in the product itself, and in
its relation to competition
T. An analysis of the present and potential
market for which the product or service is
adapted
AS to the of possible sale
As
As trade and economic conditions
AS to nature and amount of competition
;. A knowledge of the factors of distribution
and sales and their methods of operation.
f. A knowledge of all the available media and
means which prohtaby be used to carry
the Interpretation of the product or service
to consumer, wholesaler, dealer, contractor,
or other factor. This knowledge covers:
Character
Influence (Quantity
S;y:;5:i S:;:':iis requirement. 9s;.;;y. 9s:';;y
Costs
Acting on the study, analysis and knowledge as
explained in the preceding paragraphs, recommend
atons are made and the following procedure ensues:
s. Formulation of definite plan.
g. Execution of this plan:
l) Writing, designing, illustrating Of adver-
tlsements other appropriate forms OF
the message.
() Contracting for the space other
of advertising.
(e) The proper incorporation of the message
in mechanical form and forwarding it with
proper instructions for the uIhlment of
the contract.
(dO Checking and verifying of insertions, dis
play or other means used
Co The auditing billing and paying for the
service, space and preparation.
7. Cooperation with the sales work, to insure
the greatest effect from Advertising
The more clearly the nature of the work is
defined, and the more generally it is under
stood, the more quickly will those who are
not disposed to live up to their obligations
be forced out Of the business; the more, also,
will we support, encourage and develop those
who are disposedto live up to their obi cations,
and the more we can help them to do so.
Evening star., 1919-02-25

was nceOeQ. 1t DC
came necessary to
base operations up
on definite knowl-
edge. So the num-
Der of agencies
grew rapidly.
T he American
Association of Ad-
vertising Agencies
is composed of III
agencies. The pur-
pose of the Asso-
cation is to estab-
lish higher and
higher standards of
training and organ
ization; to make it
easier for thosewho
have the inherent
qualifications to Sc
cure the necessary
training, and to
make it increzs-
ingly difficult for
those who ack
these qualifications
to masquerade I'M
der the name of
advertising agents.
The purpose of the
following dehni-
Evening star., 1919-02-25
Americas Solution

Advertising the solution of this problem of large
scale selling. The means Of reaching the consumer
were at hand. Newspapers, magazines, farm, trade
Evening star., 1919-02-25

and religious pa
pers, theatre pro-
grams, direct mail,
street cars, posters
and painted signs
enabled the manu-
facturer to carry
his message to
every po ssible
user.
Proprietary medi-
cines and circuses
were among the
first to use adver-
tising in a con-
spicuous way, with
the result that ad-
vertising for a time
was confused with
selling or promo
ton by making ex-
aggerated claims.
But gradually
sound and conser-
vative business be-
gan to realize the
force of advertis-
ing, and slowly but
surely its develop
ment has followed.
The opportunities
afforded by such
vast markets Of
Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1919-02-11
HIS BOSS LAUGHED AT Him
Novice Craftsman Relates How He
Got His First Toehold After His
Work Had Been Ridicuied.

I never shall forget the first piece
Of independent design with which
was intrusted-a railing and gate TO
divide the private from the public of
fee In some business concern, observes
a writer in the Century Magazine. l
suppose / worked on it for about two
solid days, assisted and encouraged as
far as l was capable of receiving as
sistance by the men at the neighbor-
ing tables. When finally the head
craftsman came around TO look at my
effort was very proud person, but
when, after looking at the drawings
for minute or two, he started to
make some criticism and, unable to
control himself, began to laugh so
hard that everybody else came around
to see what he was laughing at, was
about as disappointed as anybody
ever was in the world. The head
craftsman was not only a great art
ist, but big man. He did not take
the job away from me, as he should
have done; he told me where it was
wrong and why it was wrong, apollo
giZed for laughing at it, and gave me
in these few minutes my first toehold
In comprehension of architectural de-
sign. 1t was then that l began to
learn.
Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1919-02-11
view Measures to Guard Heath.

dozen bills are expected to appear
in the assembly proposing safeguards
of public health. These measures
were recommended by the state board
of health, requiring county boards 10
employ public health nurses, authoriz-
ing local boards of health to close
schools during an epidemic, prohibit
ing carriers of disease from handling
milk or milk products, excluding a
health officer from personal liability
in performance of his duties legaliZ-
ing delayed filing of birth and death
certificates and including a compre-
hensive measure for strict supervision
of public water supplies. sewage dis
posal and industrial waste.
The board amended the diphtheria
rule TO provide taking of throat swabs
to detect germs, amended the scarlet
fever rule, providing quarantine Of
three weeks and until the mucous
membrane of patient is normal and
scaling of skin is complete. The board
voted to amend the statutes to compel
reporting of chancroid and prohibit
advertising of certain patent medicines
for social disease.
Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1919-02-11
Weekly Health Talks
The Many Mysteries
of Nature
BY L. w. BOWER, M. D.

You can take an onion seed and pansy
seed, and plant them side by side in the
same spot of ground. In one case, you
get an onion, with its peculiarly strong
odor, and in the other you get flower OF
rare beauty. You can plant poppy seed
and get opium Ia dangerous, habit-fo1ning
drugl, or you can plant rhubarb seed and
ret something shat helps constipation. No
chemist, living OF Dead can explain these
mysteries of Nature. Behind the invisible
ife germ in each seed is hidden the deep
secret that nobody understands. Every
thing growing out of the ground seems in
tended for some use in establishing natural
conditions. DR.. Pierce, of Buffalo, n. Y,
long since found out what is naturally best
tor womens diseases. He learned it all
through treating thousands of cases. The
result of his studies was q medicine called
DR.. Pieree's Favorite Prescription. This
medicine is made of vegetable growths that
nature surely intended for backache, head
ache, weakening drains, bearing down
pains, periodical Irregularities, pelvic in
Examinations, and for the many disorders
common to women in all ages of life. DIR.
Pierce's Favorite Prescription is made of
lady's slipper root, black cohosh root, uni
corn root, blue cohosh root and Oregon
grape root. Women who take this stand
ard remedy know that in DR.. Pierce's
Favorite Prescription they are getting
safe woman's tonic so good that druggists
everywhere sell 1t.
Favorite Prescription should have the
full confidence of every woman in America
because it contains no alcohol and no mar
cotic. DR.. Pierce knew, when he first
made this STANDARD medicine, that whisky
md morphine are injurious, and so he has
always kept them out of his remedies.
Send l0c to DR.. Pierce's Invalids' Hotel,
Buffalo, N. Y, for trial pkg. of tablets.
Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1919-02-11
W, NJ. u. MILWAUKEE,. NO. 6--te1s
When a Child "FaiIs."

When a child fails in school. must
it always he the fault of the child? May
1t not be The faults of his parents7 Or
of the school which he attends? Inves-
legations have shown that there is
host of children whose mental slug
gishneSS is due TO physical causes. DIR.
M. P. E. GrOszmann writes in HUI
manitarian. Even conservative esti-
mates place the percentage of children
suffering from some physical ailment
at 70; this means about 100000 chill
dren of school age in this country. Al
most all of these ailments are remov-
able, even preventable. They range
from decayed and maladjusted teeth
with their manifold sad effects upon
the efficiency and the temper of the
growing child to such serious defects
as nervous disorders, tuberculosis,
blindness, etc.
Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1919-02-11
MEANING OF SHIP TONNAGE
Several Different Uses Of Term, Ap-
piled as Occasion Demands, Are
Cited by National Authority.

The different uses of tonnage terms
when speaking of ships are causes of
confusion to the lay mind. Why ships
cannot be really compared according
to tonnage is explained by Capt. G. A.
McAllister. engineer in chief, United
States coast guard. in an article in
Popular Science Monthly. For example,
he states. steamship companies, in or
Ter to impress relative safety of their
raft. will advertise the sailing of .
certain steamer of 10000 tons. mean
Nc. of course. gross tons. The CON
panys agent. in entering it al the Gus
tom house. win take precaution to Ger,
tify that she is only 1910 tons. when
paying tonnage taxes. He then is re-
ferring TO her net tonnage, and in fact
that standard is used onfy when pay
ing dues or taxes.
Displacement tonnage is almost ex-
clusively applied to warships, as they
do not carry cargoes. Strange to say,
the tonnage of a battleShip varies al
most hourly, as coal or other weighty
objects are used or taken on board.
The tonnage of warships is. however,
fixed; they are referred to in terms of
the fixed tonnage.
A statement that 10,000-ton battle
ship sank a 10000-tOn merchant ship
does not mean that the ships were of
equal size. The merchant ship would
be much larger. owing to the different
meanings of the term ''ton." as applied
to the two types of vessels. It is abso-
lutely impossible to give rules for the
relation OF these terms, as the condi-
tons vary too greatly. Generally speak
ing, the gross tonnage of ship is from
so to 100 per cent greater than the net
tonnage.
Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1919-02-11

For centuries all over the world
iOLD MEDAL HARLEM Oil has af-
iOrded relief in thousands upon thou
'ands o: cases OF lame back, lumbago.
sciatica, rheumatism, gallstOnes, grav-
Il and all other affections of the kid
neys, liver, stomach, bladder and al
led organs. 1t acts quickly. It does
The work. IT cleanses your kidneys
and puTifies the blood. 1t makes a
new man. new woman, of you II
frequently wards off attacks of the
Tread and fatal diseases Of the kid
leys. 1t often completely cures the
distressing diseases Of the organs Of
The body allied with the bladder and
ztdneys. Bloody or cloudy urine, sed-
ment. or 'brickcust" indicate an I'M
healthy condition.
Do not delay minute IL your back
ches or you are sore across the loins
r live difficulty when urinating. Go
your druggist at once and get q