The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1919-10-02

RlthOuE charge. III you Wan1 more tnan
Dne-third Of the cherries you pick, the
price will be 1906 per crate IA quarts.)
When you pick them yourself you
know they are fresh and perfect that
Is some satisfaction, isn't it2 Bring
shears to clip the cherries from the
trees, small picking bucket and boxes
Ior baskets in which to carry away your
share Of the cherries.
Come and Get Them wednesday.
Those Early Richmond Cherries will be
ready to pick Wednesday. Don T delay
a day in coming after your share. Pick
while the picking is at its very best.
Come Wednesday. Come early in the
morning
|, ORCHARD HOME FRUIT FARM is 1
mile east and ? miles south of Rantoul.
Frank Pyle.
AS the ad suggests, | allowed one
third for picking. Within three days
after the ad appeared there WAS not a
cherry left on the trees and / had
$924.63 in my pocket for my share Of
the crop. The advertising cost only
1925 and the total cost to me was only
1896. 1t would be hard to estimate
the cost of hiring the cherries picked,
hauling them to town and other ex-
penses Of selling that way. / doubt if
II could have gotten enough help to
pick them.
To sell my apple crop during the year
February, 1918, to February, 1919, !
ran advertisements in nine local papers.
Nearly all fruit was sold at the farm.
In this way / sold $9,511.24 worth of
apples at a cost for advertising of only
$201.63 or 2.1ao Of the returns. 1t
would have cost at least 59o to have
hauled them to town, not counting the
time away from the work of the farm.
Some Of my advertising has seeming
ly fallen fat. Some of it has produced
good results Immediately. All Of it
has helped to build up reputation for
Orchard Home. In one instance an adj
vertisement that considered failure
brought me customer year later,
who told me this ad had brought him.
lie came from twenty miles away and
since that time has purchased more
than three hundred dollars worth Of
f,uit.
Farm advertising does pay when
IL - 1t L
much money can be spent on advertis-
ing with no results if you do not reach
the people who are in the market fon
your product at time when they want
it. | am often asked what ways of ad-
vertising what mediums, in other
Words-are the best for farm people to
use. | have used various ways with
varying success; sometimes one way
proved the best and under other condi-
tions another. Many farmers have the
idea that poster advertising is the only
way. / have in most cases found it the
least conducive to results. In one in
stance. we plastered the town with
posters emphasizing National Apple
Day. The effort paid for itself in
bringing recognition to our farm but
as far as direct returns were concerned
we could probably have done better by
some other form of advertising. The
main benefit from that campaign was
the fact that it encouraged cooperation
of the dealers in the town since we di-
reeted purchasers to them AS a gen
eral rule ] prefer to have purchasers
come to the farm for the products, but
when roads are bad or weather disagree
able they cannot come to country and
sell through the dealers. When pur-
phasize the up-to-date methods in the
production of my fruit and they will
remember it's superior quality much
longer than when it is merely purchased
at the local store. In all my advertis-
ing | emphasize the educational value
of visit to Orchard Home farm.
Circular letters have been a very
profitable source of advertising but in
most cases / have been unable to fol
low them up to obtain the fullest re-
suits In direct by mail advertising a
second or third letter frequently will
bring results where the first had paved
the way. In the sale of my apple juice
| have found circular letters very eff
fectiye. In one instance / selected the
names of two thousand possible GUS
toners from the telephone directory of
large city not many miles away. I
sent these prospects four letters at
more or less regular intervals aud from
them obtained 500 customers. When I
serve satisfied customer / suggest to
him that he furnish me with names of
his friends to whom / might sell. In
this way, build up a choice list Of
prospects, many Of whom become regu-
lar patrons of the farm.
In dealing with busy city men I
found my greatest difficulty was to
have my letters reach the person to
whom they were addressed If it was
an ordinary circular sales letter, the