The Bossier banner. [volume] (Bellevue, Bossier Parish, La.) 1859-1952, 1919-09-04
Shipping by Truck.
rom the Atlanta (Ga.) Journal.l

FROM the Atlanta (Ga.) journal
The long caravan of freight-laden
motor trucks that rolled out Of Atlanta
Tuesday morning Oh seventy-five
mile run to Rome will blaze the begin
ming Of what promises to be new era
i'll Georgia's commerce and Won
drouSly Iuickened development Of her
prosperity -making resources.
Whatever improves and cheapenS
transportation puts fresh vigor into
the heartheats of trade and enricheS
all the currents Of business life The
difference between the American of
Wasllington's time. when the Father
of His Country. summoned from Mount
Vernon to New York to become the
first President, rode many wearisome
day and night to compass journey
that is now covered in a few swift.
easy hours-the marvellous difference
between that time. and this is largely
the difference bttween the stage
coaches and pullman expresses, be-
tween the saddle and the automobile.
between the OK team and the ;irplane.
Time is money, as the prOverb goes.
and more than this. 1t is energy and
opportunity.
Suppose. for example. the time or
dinarily required to ship ton Of
merchandise from Atlanta to Rome
could be reduced third, while the
convenience Of the schedule was pro-
portionally increased. What boon
| that would be to the commercial in
| terests. not Of the terminal cities alone,
but of all the towns between, and what
an impetus to the development of the
intervening territory. 1t is for the
purpose of showing just how much can
he gained and saved in this respect by
means now available that the Journals
Ship hy Truck run to Rome and re-
turn has been undertaken. For each
of the motor trucks making the trip.
there will be kept an accurate record
Of all the time and expense items Of
the run. including the quantity of gas
oline and oil consumed, the stops neces-
sary for changing tires, the speed
maintained on the several laps of the
journey and the average for the. entire
distance. 1t will thus be easy for, in
terested merchants and manufacturers
to determine exactly what advantages
are to be found in the motor truck as
a freight carrier in shOrt-haul COM
merce.
The trucks efficiency in such service
has been repeatedly demonstrated by
the Army; and in certain regions Of
the. East and West it has become SO
thoroughly established in interurban
and rural commerce that We're it now
withdrawn. whole systems of business
and agriculture would fail to function.
But in Georgia and neighbOr states;
this special use Of the motor truck in
all it's potentialities remains to be eX-
plotted As an educational enterprise,
therefore. the Atlanta Rome run should
prove widely interesting, for it will i'll
dicate what can be done with this form
the entire South.
The enriching results will flow fal
beyond the field of commerce; for it il
obvious that the extensive use of motor
, trucks iii this connection will add fresh
and compelling emphasis to the impor
, lance of paved roads, will open more
; convenient and more profitable markets
for the farmer. will bring city-dweller.
into closer touch with sources of fresl
food supplies. and will energize in
Vulnerable springs Of development ant
: prosperity.
t In this demonstration run. with Ii
i wealth Of fruitful promises, the Jour
nal has the able cooperation of TIN
/ truck division Of the Atlanta Auto
E mobile Association, and Of those ever
r Jealous champions of progress. th'
| Rome T,ibmne-Hcrald and the Carriers
e vile TribHHe-Ners.