Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-06-03
DEAR FOLKS!

week of May 12-17, and
while there / was fortunate
in meeting forty-seven men
who represent the IR o N.
DIVISION of Wilson and Com.
pany--managers Of branches
and statesmen. 1t was during
this week that the people Of
the Keystone State bubbled
over with enthusiasm and a
wonderful welcome to the men
OF the IRON DIVISION OF
PENNSYLVANIA who had re.
turned from France, after hav-
ing performed in magnificent
fashion at a great sacrifice Of
life, but showing that indom-
liable courage and will power,
which are attributes of the men
of rugged character and ply
sique that the hills of Northern
Pennsylvania raise.
| wouldn't have missed this unex-
pected meeting of these forty-seven
men for anything. Heretofore my
knowledge of the Wilson and Com
pany organization has been con-
fined largely to personal contact
with the rank and file of workers in
the Chicago and New York plants.
1t had not been my pleasure to meet
sales representatives in a convention
OF their own. This convention of
the managers of branches and sales
men of Wilson and Company in the
northeastern District of Pennsyl-
vania. had been planned to discuss
ways and means to better promote
the sale of the Wilson Certified food
products such as the smoked meats.
boiled hams. sausage and canned
fruits, vegetables and meats.
1t was my privilege to sit in their
meeting and I am very glad l had
the opportunity, because these men
have got it in their souls to pro-
mote the interests Of their Chief,
Thomas E. Wilson. who has put in
telligence and integrity into food
products, something that has given
his name and his products reputa-
tion which permits his sales organi-
cations in all sections of the country
to sell Wilson Certified Brands un-
der their good name and quality.
without necessitating statesmen to
carry samples.
heard new phrase used by one
OF the branch managers that l think
is "corker," and am, passing it
along to you because You will ap-
preciate what it means for an or
ganization to be backed up by mon
who are as proud Of its achieve
ments in food productions as if they
owned the business themselves.
This is what he said:
"Isnt it great. boys, to be asso-
ciated with an organization in which
our CONFIDENCE is CERTI-
FLED to as great an extent as the
Certified products which we have
the pleasure of selling? You can't
beat that. boys, can you?"
Did you ever hear before the ex-
preston Certified Confidence
Do you appreciate what it means?
How many friends have you got on
your list in whom you have "certi-
fled confidence"
Answering that question for your
selves, you know what it means then
when l tell you that this Northeast
ern Division of Pennsylvania branch
workers and statesmen, as well as the
other divisions of statesmen in all
sections of the country HAVE Ger
titled Confidence" in Thomas Z. Will
son and his food products.
The Chairman - the meeting made
these remarks:
"With the splendid backing that our
sales people are getting from Mr..
Wilson and his family Of executives
and his associate workers in the va
riouS p!eTus, we must pull together
and see to it that Wilson products
may be found on sale on the shelves
Of every food merchant in our ter
ritory. Wilson products must be
literally distributed among dealers
so that the consumer will have no
difficulty in buying them. We must
develop and cultivate the trade Of
the small dealer. We must not
overlook the fact that the small
dealer is the large dealer of next
year. Banded together as we are no
mower on earth can hold us back
from. making place for our Com
pany and ourselves in the business
world. We know that the policy Of
the business is sound to the core
and the fact that our motto "The
Wilson Label Protects Your Table"
insures square deal for all, there
is no reason why dealers everywhere
should not carry full line of VIII
son and Company products thus
enabling US to establish a wonder
full chain Of dealers handling Certi-
fled foods from one end of the coun.
try to the other, and through these
dealers establishing a splendid rela.
tionship between the consumers and
our organization. We have conf
dence in our Company and in its
methods-we hays confidence in our
selves and with thess three funda-
n1entals we cai.not fan to build q
business that viii endure N honor
and service forever"
The general consensus of opinion
among the fc,rty-seyen represent;no