South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-04-04
MCINTOSH At
AD-SELL MEETING
Dr.. Royce and Capt. Hough
Talk on EradiCating the
Venereal Disease.

A few OF the secrets Of better
business letter writing were made
known b. Charles H. Macintosh.
sales and advertising counsellor OF
the L.aSalle Extension university or
Chicago. is an address before the
members Of the Ad-Sen league at
their regular monthly dinner meet
ing held IN the Rotary room OF the
Oliver hotel Thursday night.
G. =. Lamp. president OF the Ad-
Vcrtisin.s Association of Chicago. de-
livered an address on America fu-
ture export trade. while DIT J. c.
Royce. Of indianapolis and Capt.
Louis Hough, Of Washington. deliv-
cred addresses on the work now be-
ing carried on by the government 10
eradicate the venereal disease
plague. The movie film Keeping
Fit was shown Immediately fol-
lowing the speeches.
Earl Dickens. president OF the Adj
Sell league. was chairman Of the
meeting. and music for the occasion
was furnished by the Messick or
chestra. Ralph DumKe. accom-
panied By Miss Gretna Edner AZ the
piano. rendered "a few solos that
were we'll received.
More than 45 percent OF modern
business OF today is conducted
through the mails" declared Mr..
Macintosh in hts talk on better
business letter writing The daily
prayer Of the business man IS give
us this day our mail and why
shouldn't that be their prayer. for
the mail is the life blood Of bust
ness.
The three secrets ia better sales
letters are. first. they must be more
human; second. more definite and.
third, they should be more simple
and contain the EatIralness of ex-
preston" In conclusion he told OF
the great strides taken in the or
sanitation of the letter system.
American made goods must be-
put before the world with the stamp
OF fair and SQUARE goods" said Mr..
Lamp. In the past the American
manufacturers have been afraid to
Venture away from their own shores
with their products. but the great
change brought upon us by the
world war has convinced all of the
manufacturers OF this country that
Europe and other foreign countries
make excellent markets for their
goods, and hence they have under
taken the task OF Supplying their
products on foreign soil"
Dr Royce in his address treated
Of the evils OF verercal disease and
gave figures on the percentage OF
these diseases now prevalent i'm this
country. He strongly advocated a
free clinic for the city OF South
Bend where persons infected with
these diseases may be taken care OF
an the proper way
Capt. Hcush stated that the best
article America could manufacture
vas the healthy boy and girl. and
before this article can be manUfac-
ture.i he said that gonOrrhea and
syphilis must be eradlCated Capt.
Hough gave figures on the presence
OF these diseases on the men drafted
into the army and also told of how
these cases were treated He said
e was the governments intention to
carry on the fight against venereal
diseases by giving the same treat
ment 70 civilians that the soldiers
received in the army. and this work
was 20 be carried on through the
various free clinics 10 be established
In the cities throughout this ccun-
cry.
Following Capt Housh's talk the
movie film "Keepirg Fit was
shown. In this picture the differ
ent ways OF becoming infected with
the disease are shown. as well as
the results OF the disease when not
properly treated.