The Lancaster news. [volume] (Lancaster, S.C.) 1905-current, 1919-01-10
TO CONSERVE TIME
head Advertisements CAREFUL,
Before Purchasing.
o"'y IN That Way Can Shoppers Prop
er'y Determine What They Want
and Incidentally Help to De-
feat the Hun.
lNo' "hham n. Rankin. President VIM,

lD' "hhafn H. Rankin. President VIM.
~ H. Rankin Company
more new, partially Informed or mis-
phiorned sales clerks are behind the
counters than ever before I'm HISTORY
me war has made great inroads upon
the ranks of store clerks.
1t now takes longer for Won to no,o
up your mind about purchase be-
cause so often the clerk doesn't
KNOW. You must rely more upop q
minute inspection of the article and
NOT being an authorite on the subiect
oiten you either buy on chance or de-
Ter the purchase. Your time Is vast.
eu-and right In these days when 50
i''ahS war dutiSs need every minute
you can spare. The clerks time Is oc.
cupied In waiting on you"-mostlv
waiting for you to sell yourself.
ihen, II you postpone buying, the store
suuers loss and the merchants ex-
PenseS are increased. That restricts
MS ability to buy Liberty bonds and
contribute to the Red Cross Y. NJ. c.. A.
knights Of Columbus, or Salvation
Army.
ihere is way for you to avoid this
wasting OF time-a way which quickly
enables you to select meritorious ar
ucles regardless Of uninformed clerks
1t Is: Read advertisements.
Advertising offers you a labor-sayinp
ouying guide. 1t furnishes the mer-
chant and the manufa cturer with la
por-saving craftsmanship. Advertise
ments are written by people who are
thoroughly posted about the advertised
articles. One good salesman can. nv
printing his talk, tell many thousands of
people what they wish to know, where
ne could only inform a few If he had
to rely on his voice.
Advertisements are, then. in reality
I"ei,ihformed salespeople talking to
you In print. Their language is care
fully chosen and condensation tell
you facts In es few words rs possible
very seldom does anyone advertise I'M
less he has an unusually good product
TO offer. The cost of advertising auto
matically bars the unsuccessful.
On the other hand, advertising Is the
cheapest way successful product can
increase Its sale-for thousands are
told the story in print where the same
expense would tell only few in per-
snn
no read advertisements that de-
scribe things you need or tell you of
products you should have. Read ad-
Vertisements everywhere-in newspa-
Pers, magazines, etc.
Make up your mind as to what you
want-before you enter the store.
Then "green" clerks won't interfere
with your selection OF dependable ar
ticles.
! Advertisements post you regarding
new and better goods. improvements
In methods, etc. They keep you
abreast Of the times with the least
trouble on your part.
advertising to Victory" is the slo-
gan you read in the governments eX-
tensive advertising.
Advertising has loosed the purse
strings Of the nation, has sold billions
or dollars worth or Liberty bonds and
war Savings stamps. has filed the cof-
fers of the Red Cross, Knights OF Co
iumbus, Y. M. G. A., and Salv = on
Army, has sent smileage books to tnou-
sands OF our boys, has Knocked the
prop from propaganda inspired by
spies and enemy aliens
Advertising has provided ship work
ers, has helped to equalize the labor
situation.
! You have been informed what II Is
your duty to do by these government
advertisements. You have been so in
formed at a cost which is infinitesimal
compared with what would have been
the expense had the government been
compelled to send representatives to
tell you In person all these things.
Victory hinges upon conservation.
Conservation of human effort ranks
foremost. Because advertising is the
conservation way to inform and be-
come Informed, II is the victory way.
That Is why the slogan Is advertising
TO Victory"
Read advertisements-toda more
than ever before.