The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-04-03
DEAR FOLKS:

IN the whole organization isl
enthusiastic, up on his toes"
and proud.
This is the week that Wilson &
Go. announce that they are pro
duclng Certified Ham and Ba-
con All over the country the
dealers r putting up window
signs telling the news. Incl
dentally, | am coming to be-
lleve that the dealers who han
die Wilson products are inn
bued with the same pride and
confidence in the Wilson insti-
tuition as are the $4,000 workers
IN the various plants and
branches.
All these Wilson & Co. men
and women are pleased as
pleased can be this week be-
cause they have known for a
long time that the company
would put Certified Ham and
Bacon on the market at this
time. They have known of the
care and skill and exactness
with which these products were
being perfected to deserve the
Wilson Certified label. That
"Certitied' label is the ne plus
ultra for any Wilson product.
When it is placed on something
IT means that that particular
food product is Just as fine as
1t can be made, as pure as pur-
ity itself and as good as any
thing ever can be good to eat.
The name and fame of Wilson
& Co. Certified products has
grown up in the past two years.
1t started when the company
brought out its line Of canned
fruits, vegetables and table spe-
cialtieS, giving them the name
"Certified' and placing upon
them a guarantee that the user
would find them of the highest
possible quality,
In their smoked meats Males
tic" was the label of their top
notch quality, Majestic Ham
and Bacon were, and are,
mighty we'll known and liked.
Mr., Wilson saw the great pop
%ularity won by the Certified
fruits and vegetables, and he
said
1--WE must have Certified Ham
and Bacon. Can we make them
|, good enough to deserve the
!, Certified label?'
/ 1--we can and we will" was the
/, prompt answer.
4. $50 there is a bit Of history. IL
= wasn't merely a question of
touring and smoking ham and
bacon Of the most excellent
loualitv. 1t was a matter OF
knowing at every step along
the line that this ham and ba-
Icon was going to be good
enough to be honored with the
name of "Certified."
This means selecting the porkers
themselves. They have to be pork
era of excellent breeds, they have
to be- in the pink of condition, they
have to show to the praoticed eyes
Of the experts who select them that
the quality Is there. | have watched
the production OF Certified Ham
and Bacon-watched the careful,
skillful choosing of those hams ana
bacon sides. | have seen 0 pre-
cisely a ham Is chosen, how exactly
a bacon side Ia selected, There
must be Just such a proportion OF
fat and lean, the skin must be
: smooth, the ham or bacon must be
. yisibly perfect, Then 1t Is care
fully trimmed and sent on through
the curing and smoking depart
ments. Nothing is hurried, Tor
the men who have charge of this
work tell me that hasty curing and
smoking do not create the sweet,
, appetizing flavor and the hunger
satisfying taste that must charac-
torize a fine piece Of ham or bacon
All the way through | noticed that
these meats-as. indeed, are all
other Wilson products-were han
died and prepared with RESPECT.
Respect" Is a. fixed principle In
the Wilson plant, and when you
come to think OF 1t, It Is a pretty
good idea to be respectful to foods.
They deserve respect. IL they are
destined for your table. and the
Wilson folks know this and show
r respect toward them.
have told you in my previous let
ters how the spirit OF good will and
loyalty pervades the whole Wilson
organization. | have tried to sug-
gest that this spirit Of pride and Of
fellowship is p guarantee that the
products OF Wilson & Co. will be
rl the better for it. Every worker
IN the Wilson plants feels this wav
about it. and that is why this week
every one OF them Is SO hugely
I. - nj nunAlA thnt nnrAifinA IInn.