The Oakley herald. [volume] (Oakley, Idaho) 1908-1961, 1919-06-20

prepared by the United States Depart |
ment Of Agriculture.)
Many farmers who have consigned
products to commission merchants
have experienced trouble ut one time
or another and have accused the mid
dleman with unfair dealings. In some
cases. perhaps too often, there have
been betrayals of trust on the part of
city dealers, but all the shortcomings
attributed to the commission business
are not the fault of the merchant. In
all contracts between producers and
their agents, the commission men, each
party has certain rights and certain
duties and unless one of the parties
performs all CT his duties he has no
right to blame the other party for
failure to secure the hest results, says
the United States department of agri-
culture.
An example OF how the commission
merchant is sometimes falsely accused
Is told by bureau Of markets special
list who early in his farming expert
ence made frequent use of these mer-
products. Many of his consignment
deals were disappointing, he says, and
1t was easy to drop to the ranks Of
those who condemn before they In
vestigate. Among the berries he pro-
duced were few of such attractive
appearance and appetizing flavor that
1t was natural to believe that ship
ment of such fruit to the city market
ought to be profitable. Imagine his
surprise and Indignation when his first
shipment Of these superior berries was
reported as undesirable" and soft"
and "leaking." He determined to In
vestigate, made another shipment, and
arranged to be present, though I'M
known, when the sale was made. He
was able to identify his berries in the
city market by a stencil number on
each crate He was astonished to
learn that, however fine the berries
might have been when eaten fresh
from the field, they were so soft and
tender that they could not reach the
market In attractive condition. The
commission man could not be blamed
for the unfavorable sales which re-
suited; and this experience taught the
grower to raise varieties that were
not only good but which would carry
well.
Avoid Competing With Yourself.
One grower who gave great care
to his pack had created sharp de-
mand for his products, and his brand
was sought by discriminating buyers.
Since he feared that one commission
pose Of his entire crop to advantage,
he divided his daily shipment among
four commission men in the same
town. Not being satisfied with the re-
turns, he visited the city and dis
covered that the four dealers to whom
he was shipping were located not only
on the same street, bNt in the same
storeroom. The shippers fancy-packed
products were On sale at four places
and buyers were forcing the fouI
dealers TO compete, with resultant
cut In prices. The farmer changed
his method, shipped all of this product
to one agent who could set fancy
price for this fancy pack, and there
was no competition to destroy his
market.
Suggestions to Shippers.
For those who contemplate the use
Of commission men as marketing
agents, the bureau of markets offers
the following suggestions:
l. Know your agent. Select on
who has a reputation backed by expe
rience, an advantageous location, ant
competent help. personal visit vii
help the farmer in deciding thes'
points. Have clear understanding
as to charges to be made for services
selling, carriage. storage, repackine
etc. Avoid unknown firms that max
unreasonable promises as to what the.
will do with shipments. Among 81
many dealers 1t Is not surprising tina
some get business through fraudulen
representation and drop out of sigh
as soon as cleanup" has been ef
fected.
2. Know your market. From you
carefully selected agent learn tn
needs of the market, the most desil
able varieties to raise, proper contain
ers in which to pack and ship, styl
of pack most desired. the use of label
or brands, proper amounts and time c
shipment, and local preferences. sue
as that for white eggs in Chicago an
for brown eggs In Boston. Try
cater to existing market demand