New-York tribune., 1919-12-28
By Charles r. Noyes

The Tribune asked ne to write &
short article in regard TO the influence
o1 the real estat- broker on tne al
estate market. Our experience shows
that there are two cla ses of brokers
N our line OF business the bronarw.o
believes in the commodity that he is
offering for sale and who regards his
business as q profession. and who. as
he grows older, realizes that the more
he thinks he knows OF the business the
less he actually knows. This broker
(call h,n "C.ass A" broker mas. no.
only know ground values, but bpilding
values. lie must know, or should know
every factor entering into the erec
ton the layout, the planning. the
renting, the handling and the manage
ment Of any building in any neighbor-
hood that he oper ,es IN; ana, 4ur-
thermore. he should know renting, con
ditions and the demand for space. and
the general financial condition Of the
tenants in the various districts that
ne IS working in In addition. tie
Class broker must be Ievel-headed
conservative, strictly honest. and.
above all, if he does not believe thor
oughiy that New York CITY real estate
IS the best investment commodity on
the face of the earth if properly Sc
iected. then his usefulness is over and
ne should leave Class A.
When we realize that our country is
young. its growth is tremendous. and
mat this city of 100000 peope to-
day will be city of at least 5000 COO
souls IN twenty-one years, and that
lower New York is small in area and
'he district cannot be extended. and
the fnancial interests Will not move.
personally do not see how an broker
who has really studied conditions can
ne but believe in real estate as an in
a.nlent: ~ least this shou De his /
leeilhg II he IS to he C'ass A broker /
Ample Reasons for Optimism
Statistics are always dry, bat the
p'oher' TO DC useful to the real estate
V1oihhapn ~, must realize that the bank
ams rSsFlVeS q oo, CT New York Citv are
over S'00O,0C0 600. it has 3e 006 So
tories. whose output is over s2 ooo
ooo, goo annually; il has $50 600
ua1iN visitors; and over 500 cSn-
Yentons yearly. with an attandapao
Of 100000 With 800 hoteis , no0
tneaters, 1000 churches. Is per cent ,en
OF al foreign commerce nass;an.
through New York, with steamsbin
Ines 20 ~ per cent Of the ports Of
a,afoP" me Mediterranean. Atlantic
eoasc' NORTH, South and Central Amer
lea' Niass a broker should realize that
ne Is dea inT with the most val,ahIo
pay dirt" IN the universe. Pcrsora1in ''''i,e
az not see how any broker can rail -
rrteailze these cont'to ons about Nov,
ork City real estate as oenarol
proposition " general
Eessimist'c Broker Is Ort cf Place
Class B broker is the broker tho.
IS trPdln" on rosS'r-isr.. ho = -, ''''''
ira cautious. don't believe-it anv ~,
tispe' VINO IS in the business becanso
''c &c happened TO s'art in a real os.a|o
olhce and never had initiative anoroh
90 get out and enter some o+hor l;Sn
or endeavor whore he wou'd sar,,o
oeIoeI purpose IN the community. He
10 pet'er equipped 70 act as an ofGeiai
a.ra 60 .a'e appraiser and real estate
'' nrai % a1i some institution whose ger
clal poi'cy IS against loanirr ronev
on mortgage. He is not even oua.;fe5
70 act as real ao~r iscr's ass s+aT+ 49,
because the appraiser today whose
onln1on is worth anything m st have have
! me characteristics of the Class A
Brokers Are Realty Dynamos
IN my, opinion the Class A broker is
essent'a' to the market. and witbont
ms IMAGINATION. creative abilitv and
pers stent effort | DOUBT if ACTIVITY Of
any market would COZ nue. for any
lemg.n hans s ot time He Is the clearing
nouse between buyer AID seller, he in.
vy@stigates and puts his core usjone no ba. be-.
tore the alb est judges OF real estSte
fof their dec sion, and these profas-
sionai real estate men cannot person
any give the time to make all investi-
gatloHs covering properties that are
snomi'ted r. th en-. Glass broker cor
recty reta'ls the gossip of his district
and mi