The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-03-27
DEAR FOLKS:
RRHINGS run in Cycles Of
Six in the Wilson & Co.
organization.

six" plays an important part
in the business.
There are six letters in the
word WILSON. There are six
vice-presidents-first aids to
Mr.. Wilson. That started the
six" idea three years ago this
month when Mr.. Wilson gave
his name and himself to the
business. The workers consid-
cred it a good omen.
And one of the first things
done after Mr.. Wilson took
hold was to adopt a slogan that
would mean something and
that would keep everybody on
their toes to live up to it. The
slogan selected was;
I"The Wilson Label Protects
Your Table"
Please note that there are six
words in this slogan. They arc
very important words. Y
The next thing on the program
was to develop a fine working
Esprit in the organization in
which all should take part
workers and officials.
That was done at once. Please
mote that there are six letters
lin the word spirit"
Now you have had six letters from
me thus far in which I have dwelt
mainly on the spirit that exists
in the Wilson & Co. organization.
l think l have proved to you that
the real foundation Of a successful
business must be built on the heart,
the happiness, the loyalty, the in
tegrity, the enthusiasm and tho
pride of It's workers-coupled with
the honest appreciation, recognition
and cooperation of the head Of the
business and his official family.
The foundation Of the Wilson &
| Co. business is built on these six
principles, and that is why its slo-
gan, THE Wilson Label Protects
Your Table" means so much to the
peoples Of the world.
What would this slogan amount to
If it did not have back Of 1t the
honest and sincere efforts Of the
official family and it's twenty-five
thousand loyal, earnest workers? g.
lit would be a scrap OF paper
the world has had
enough of scraps of paper"
People want the real thing now,
In food products they are get
|ting it under the Wilson label.
I am starting another series Of six
letters today, in which I will treat
on other angles of the Wilson &
Co. business. l propose to stick to
the six" idea. Please note that
the word angles" also consists Of
six letters.
What I mean by "angles" Is this: 7
propose to show you, for instance,
that the workers consider that their
own honor is involved in producing
foodstuffs that will Justify the Com
pany's slogan-which should be
very reassuring to you when It
comes to buying Wilson & Co.
products.
l think it is great, myself, that the
good, pure things to eat supplied
by Wilson & Co. are backed UP in
their production by twenty-five
thousand workers who recognize
their individual responsibility and {
who would not, under any circum-
stances, either w~illfully or DELHI
e~rately take part in sending out to
their fellow human beings in all
parts of the world imperfect or i'm
pure food products.
They would not have it on their
consciences to do such a thing, and
l know, for ! have talked with hun
dreds Of them-many in every de-
partment OF the business-and they
are imbued with the spirit to give
to the Company all they have OF
skill and care and loyalty and
honor. Take, as an illustration,
what a Russian workman employed
in the Sausage Department said to
me. l noticed his enthusiasm and
the swiftness and skill with which
he worked, and asked him why he
was so interested.
"Oh, l like to help make good things to
eat said he In broken English. Il eat
'em myself. I have wife and eight chill
dren, n | given good food. Wilson
things good eating. My wife and chill
dren they keep very well because they
eat pure food. So do l. l like to work
here. My boss there very good to mes
and to everybody, He makes us proud