Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1919-10-31
& The men who lprenre these Articles
most of which Sohfain Inc inews, @ : s1,,e safs

tmost OF WhlcHg congoln flo news, az
well paid for their services. For hold-
Ing down the job of publicity director
of one of these organizations for
couple of months a little shrimp. who
Is not even a trained writer. received
$4,000. The newspapers which pub
iished the articles he sent out didn't
get penny.
Thus it comes about that every
newspaper in the state is being asked
to devote the greater part OF its space
L to publicity campaigns. This means
the outright gift of a large amount OF
money representing paper, ink ana
Labor on the part Of the newspapers,
making an immense total expense 10
each of them. ~
rule. poorly written, padded. oiten uss 1uss
iasent, 'or publicity director, call him
! what Won will, IS frequently a man
twfio has failed to make good in the
e Tsfiis Sort of thing cannot go on
imuch longer. @: No matter how worthy
la cause is, If. its p Organization has
tsnouef money to hire press agents, IT
bought to pay for its publicity. The
ESouth Carolina Press Assoclation
fought to establish some; mutual agrees :
3inent that win check the eyer
ling flood of material of this sort py
requiring payment for 1t on parity
I with other advertising matter.
There are too many campaigns on
now and too much publicity material is
being showed at the newspapers. The
press has been very generous, but the
more it has given, the more Is re-
louested of it. The time has come TO
tput up the bars.-Greenville Pied
mont.
We agree to all of that, with the ex-
ception of the suggestion invoking the
aid of the South Carolina Press AS
ISOLATION, help from which is rather
too remote to be relied upon. Also
from the very nature of the case, the
press association is incompetent to
Ideal with the matter in a satisfactory
tmanner,
I For4 any single editor, ora whole
tassociation Of editors to attempt to
testablish d rule for the guidance OF all
feditors, would of itself be in viola
ltion of all that a free press means OF
represents, for when any editor sub
limits to the dictation of anybody, he
Thereby surrenders the ,preoragative
which is the foundation of his pro-
fession and he ceases to be On
ieditor. .2
/ Every editor worthy of the name
must serve the public as a'free agent
Irresponsible to no individual or or.
ganization; but at all times Mindful
Eof his thorough complete, and ines.
capable amenability to the public ht
lserves.
In his relation to these propaganda
artists to which the Piedmont refers
the editor and his charge may yer!
aptly be compared to the driver Of 6
treasure laden stage coach through 6
country infested with highwaymen
land prepared to give, up all he has
trather than give up his charge.
The only legitimate place for tn,
lother fellows publicity-the publicity
tthe other fellow is interested in Civ
ling out, is the advertising columns
which furnish all the publicity thai
fcan be furnished through the editorial
Ecolumns, and in which the advertiser
himself can carry free and un-
trammeled, as he should, the respsn-
sibility which the seeker after free
Espace would put on the editor.
L Open and aboveboard dealing is the
Fquintessenee AZ Of proper newspaper:
lmaking and there is no ether wa,
Ethat we can think of in which oper
land aboveboard. dealing is to be had