Evening journal., 1919-12-27
PAID ADyERTIsINe ron NEW YEAWs ADVENT URGED

IL Of the $500 Presbyterian churches in the country
n are being urged to hold Watch Night services on
New Years and advertise this fact beforehand in The
public press. According to information received from
Presbyterian headquarters No. i56 Fifth avenue New
York City, each church has been asked by J. B. wooan
Director Of Publicity TO paid display advertisement
Of this service Of at least four I've inches
columns in the local newspapers
These suggestions Of paid advertisements for Presby-
eran churches are In line with the progressive policy Of
the Department OF Publicity OF the Presbyterian Church
in the 4. S A., which is conducting aggressive cam
paign for nationwide paid newspaper advertising by
churches This department recently opened branch Of
nce in Chicago in charge Of H. H. Smith, essentially to
make suggestions and to write advertisements for the
local ministers Of the Presbyterian churches Of the coun-
Try who wish to make use Of this service.
A suggestion for the New Years eve watch night SER
vice has been sent in the shape Of model advertise
ment It expected that practically all OF the $500
Presbyterian churches will follow out this suggestion
and have In their local papers an advertisement similar
to the proposed. Interest never before shown in
watch night services will be to follow as a result
it is believed
The advertisement says: IN i9i9-i92O. give God
chance Then follows announcement of the service to
(which everybody invited The question is then
why one should go to church and is answered that
should 60 TO give God a chance"
The suggested advertisement continues: "Without di-
vine Intervention the world and its people will plunge into
chaos. The people Of America must 80 down on their
and ask for Divine aid In prayer alone hope ex
lists That's not the statement Of preacher; It's the
statement Of great newspaper editor and business man.
Alexander Moore owner Of the Pittsburgh Leader The
word is being uttered by other great business men
and statesmen today Man has had his chance Material
ism has had its chance And look at the result-a world
IN a weller Of turmoil and tragedy"
The advertisement ends with plea to begin life In
solemn surrender and real resolve and prayer TO God TO
be set the right path
Closely following the New Years service will come the
ururches week Of prayer, beginning January and ex-
tending through the following Sunday January A. 1920
e general topic for this IAN Awakened Church"
which is closely aligned with the Presbyterian New Era
ayement program and VIII be emphasized in all Presby-
ieran churches in special services
The program calls for daily subjects be stressed
Ing The week follows; January T. THE Church. Awal-
ened by Her New Opportunities" January 5 Ihe Church.
Awakened by National self-Examlnatlon;' January g.
"The Church Awakened By Vision of the Worlds Need"
January n The Church, Awakened BY New Call for Co
operation; january g. THE Church. Awakened BY a Re
yiyal Of Family Religion January o. THE Church.
Awakened BY the Call for Workers. January f. "The
Church. Awakened BY Re-dlscovery of the Reality Of
Power and Prayer
In Of the Presbyterian churches vesper services
win be held daily during this prayer week. while others
viii unite with other denominations for union midday
services or all Presbyterian churches locally may unite
for such services In addition separate meetings will be
held for men, and the young people; group meet
ngs will be held by the Presbyterian New Era group
leaders and district meetings VIII be held by the New
Era district leaders
The close OF the old year and the coming OF the now
regarded a most strategic time TO muster Spiritual
resources and for Christians TO consccrate themselves