davidaulloa/AmericanStories huggingface dataset:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
THE PROBLEM OF THE LAVENDER
BLOSSOMS
Finding Out Why People Buy


DRCNO DUKE and ] ate dinner at
ID little French restaurant off Six
teenth street. With our coffee and cigars
Duke resumed The discussion about the
Problem of the Lavender Blossoms"
For financial reasons we've got to
sell that lavender with little or no en-
pense. That eliminates the newspapers,
circular letters or hand bills or any
other form of general distribution. Now.
Peter. what does that leave u.s."
"It don't leave-much," ] hesitatingly
said There is only the store left
know, the store window. Is that it,
Good. that's right. Now what kind
of window displar arrests the atten-
tion of the passer-by?'
After minutes thinking / answered
"One with something moving in it,"
Splendid. Now what can we put in
the window that will move and will also
be tied up to lavender"
That stumped me, and I said so.
I Never mind Peter" Duke encour-
aged. you've done well so far. In sell
ing things we must speak about or EN-
phasize in some way the service the
article renders rather than the article
itself. No one ever buys anything foi
.
I evidently looked as puzzled as | fe't
for Duke smiled as he poured himself
another cup of black coffee and said:
Let me illustrate. Suppose ! buy =
book-do ! buy the paper, printing aht
binding as such?'
II don't know. as never thought OF
it," I admitted, but | don't see why
mot
"Then in that case why should ! buy
any books, excepting those which Of
f,red me the most paper and cover aht
such like for my money. irrespective %
what the book was about? :?
81 see," I exclaimed as the idea be
came clear. You buy a book for th'
pleasure or education and so forth l
gives, is that so?'
Good for you, Peter. that's right
Nothing tangible is sold as such, FOR th'
article itself is merely the mediuh
through which a certain service Is rem
dered.'
"How about de luxe booli?' | OBJ
iected. That is bought not for wha
it's about, but for what it is
"soo Think moment. That de lux
book is bought to satisfy desire 10
possession, perhaps to satisfy VANITY o
uerhaps because some well-known per
sons have similar books, to satisfy IN
instinct of imitation. Is that clear now
OF course it was. and | said So
.rrhen, with that thought in mind
what can we do about our lavender
Why do people buy it?'
"They buy it because bscause-le
me- think a minute, Mr.. Duke. / neve
thought of selling from this angle be
fore. They buy it to put among line'
and things TO keep them sweet and ira
grant. | suppose that's about all
Very well, does that suggest a us
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
THE DAILY NOVELETTE,
THE TIMID MAN
By Julia A. Robinson

HIHAM BRIGGS wanted wife. He
L i needed one badly, for he was living
alone, and he knew very little apvut
housekeeping. although he was first
class farmer lie owned one OF the
best of farms, horses, cattle and a fine
house, nicely furnished. and with every
modern mproNement-everyth in
Fact. was his except the one thing need
full. worthy helpmeet.
Hiram knew Just tine girl he wanteo
TO marry. He had long loved her in
secret, but was too bashful to pop the
question. From his corner pew in the
church he watched her as she sang in
the choir. her sweet voice rising above
the others. Sometimes he found cour-
age to walk home with her. but he al
ways left her at the gate without the
decisive word but with a timd glance
of love that Sally did not resent. He
would walk past her house evenings,
longing for boldness to go up to the
door and knock, then would go back to
his lonely home to dream Of her.
Sally lived alone, and she was good
housekeeper. bright and witty, and the
best of company There was every rea-
son why these two should join forces
| If only Hiram could have made the first
move. Sally would have been perfectly
willing-if Hiram would ask her.
Sometimes 1t happens that crcum-
stances favor the faint-hearted, and cir.
7 cumstances helped Hiram at last. He
had been to\town TO buy grain and was
returning home just before sunset. IL
was a pleasant ride and he let Prince
walk up the long hills while he unused
thinking Of the wife he would have
some day. Yes. he would ask Sally to
marry him--he always thought that un.
| til he came face to face with her, wheT
| his tongue refused to speak. Her bright
| face would make the home cheerful. II
was happy future that he pictured
| but he had seen that picture many times
with his minds eye. and had come nc
nearer to the realization of it.
He had reached the top of the hill
where he always stopped for rest, for
from this point Sally's house was visible
n mile away. Sometimes he would see
wave to him, then he would ride on
perfectly happy. Prince stood still OF
his own accord. But as Hiram looked
across the fields he saw something that
made him start in fear Fire! Sally's
house was burning! Was she at home:
Did she know?
The house stood by itself in a hollow
far away from neighbors. Had any one
seen the fire and come to help her?
Hiram grasped the reins and touched
the whip to Princes back. Never In
all his life had the horse travelled sc
fast as he now few over that mile oi
country road.
The house was burned nearly to Tho
ground when Hiram reached it. There
was Sally trying TO put out the flames
longings, Juggling great buckets oi
water from the cistern, with only two
small boys. who had been attracted by
the smoke, to help her.
Jumping from the wagon, Hiram
rushed up to her and caught her II
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06

For a moment Clifford followed her
with his eyes. Then he looked at
Billcdeau; and as he looked, his face
cleared. He put on his hat and swung
across the square with the air of a
man who has suddenly settled a prob.
lem.
when one is looking for a psyche
logical instrument he said, aloud "he
must not be too hasty in his choice.
know now why | have been waiting
here so long"
Billedeau was shaking his head in
reply TO the girls eager questions
when Clifford came TO him.
Il have not seen him, Nam selle. |
only know that he took the horses and
the COWS away from the poor folks
who owed money to him, and that he
went away toward Monarda. and that
the young man of the customs was
very close behind him and was asking
all for news OF Vetal Beaulieu." He
smiled shrewdly. II hope he found
. Nun anu AlldN ' tNal ibSouhVu tcoN DoNh
the unkind words he said that night in
Beis,de Rancourt clearing"
She flushed at the little joke. She
did not smile. That hateful, anony.
nous note absurd diabolical as it was
had. left it's sooty suggestion OF evil
/ in her mind. She did not for an in
stant admit that she believed that
harm had come TO her father from
any source but the fiddler was chat
tering the border gossip, what every
one knew, that Norman Aldrich had
gone forth in quest of Fetal Beaulieu
searching for a man who had sworr
deadly enmity toward this Yankee
lover OF Evangeline Beaulieu. Ir
stress of feelings the mind gallops
The warning words of Supple Jacl
Hebert flashed into her thoughts. HI
had said that when a man threaten:
and the news goes abroad OF hi'
threats, then If anything happens
there may be blood on his head, i
not on his hands.
She held her peace. wondering VIII!
such thoughts should come to her
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06

drove through the square in buck
boards. men who were plainly from
the remoter sections, these scowled at
him when they touched their hats.
Some Of these men halted their
buckboards in the square and climbed
the stairs to Louis Blais's Office. Occa-
sionally Blais came to the window and
leaned out over the new gilt sign TO
gaze on the tall old man who was
pacing under the naples.
Now and then Clifford halted and
looked across to some house or at
some especial man with fresh intent
ness. Once or twice he started in that
direction, but retraced his steps 10
the shade under the naples,
"A psychological instrument is a
touchy thing to handle" he muttered.
and he stroked with his corded hand
a parcel that bulked in his breast
pocket.
A girl entered the square, coming
down the road from the hill. She
hesitated a moment when she saw the
old man, and then went TO him. She
was in white, and her face under her
broad hat was glorious with the hues
OF YOUTH softened by the delicate
brown OF outdoor life.
MY courtesy to Mademoiselle Evan
geline Beaulieu," he said, swinging off
his hat. How goes the Ibofess
school,"
81 fear that a heavy hand has now
come into the parish OF Attegat, sir
Many of the scholars did not come tC
school this morning" She looked
down the long street toward the stone
house.
He shook his head slowly. "W'
must all bow our heads for a while
Mam'selle. These are strange times
Prejudice and misunderstanding hav'
rolled the waters of knowledge. Blu
we mustn't be discouraged"
There is no discouragement al
there, sir" she returned, with a wist
full smile There are many who arr
loyal, parents and children. We ar
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
COMRADES! COMRADES!

Doggy thrilled with pleasure at the
l. gallantry of the knight when he
kissed her hand, yet she was a bit
frightened Mt his words. She wondered
II he were going to raise an army
to put down the revolt OF Jack Sparrow
by force
ut would be shame to plunge Bird
land into war now" she exclaimed.
THE birds would be SO busy fighting
each other they wouldn't have time to
rear their families. or help protect the
farmers crops. or enjoy the beautiful
summer weather"
This shall be a war of wits" re-
sponded the knight. Trust me, fair
Princess"
At this, the knights gallant steed
turned his head and winked at Peggy.
That wink puzzled Peggy and it set
her wondering where she had seen II
before. But at the same time 1t made
her feel more comfortable. for it was a
friendly wink, and 1t seemed to tell her
that she could put full confidence in
the mysterious knight.
Messages speed fast in Birdland.
and II seemed less than no time be-
fore hundreds OF male birds came flock
ing around Peggy and the knight in
answer to General Swallows call.
Among them were King Birds band
of feathered fighters.
"Hurrah y shreked King Bird. Were
going to have a real row."
Not the kind of row you're think
ing about" answered the might. we
are going TO settle this revolt without a
war"
"Oh, shuCks.' said King Bird dis
appointedly. Then what do YOU want
US for?''
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
The knocker and the Boo,,.r

When the Creator made all the good
things' there was still some dirty work
70 40, 80 lie made the beasts and rep
tiles and poisonous insects. and when
he had finished he had some scrapes
mat were too bad to put into the
Rattlesnake, the Hyena, the Scorpion or
covered 1t with suspicion wranned a.
WIN Jealousy; marked it with a yellow
streak. and called it Knocker,
rms product was so fearful to con-
template that He had to make SONS.
thing TO counteract it, so He took a.
sunbeam and put il in the heart Of a
child, the brain of man: wrann.d
tnese IN civic pride; covered it With
protherly love; gave it mask OF vel
vet and grasp of steel, and called II
Booster; made him a lover of fle,ds
and flowers and manly sports, a be-.
never In equality and justice, and ever
SINCE these two were, mortal man has
had the privilege of choosing his asso.
ciates-Stray Shots
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06

keep on grabbing. They'll find their
lazy-bird ideas aren't so fine when a
strange bird goes after what they have
Or want"
"Hurrah! What fun I" cried the birds,
who now saw the knights plan.
I'D rather fight 'en." protested King
Bird
You'll have plenty of fighting"
laughed the knight, but 1t will be bird
against bird. instead Of an army against
an army In that way we will save
war. and give those brain -lsinked
birds a. taste of what life would be IL
every one did as he pleased without re-
gard to the rights of Others"
As the knight finished speaking shrill,
challenging cries sounded from the
forest and Jack Sparrow's mob came
to meet the loyal Birdland forces.
Comrades! Comrades! Como and
join us" screamed Jack Sparrow.
Comrades! Comrades! Everybody
for himself What belongs to one be-
longs to all!' answered the other birds.
The revolters were surprised at this
answer. but they eagerly accepted the
loyal birds into their ranks. They
thought the revolt had won.
The knight and a bunch of loyal
birds concealed Peggy while the greet
Ing was going on. As the combined
forces flew away toward Birtlland, the
knight set Peggy upon the ground.
You had better keep out of. sight,"
he said. "for the revolters know you
are too honest to approve Of their un-
fair ways. When We have freed Bird
land we will come for you.'
But Peggy wasn't going to sit waiting
there while exciting things were hap
pening in Birdland. Besides, she re-
membered that the mob said it was 60
ing to wall up Judge Owl, Blue Jay and
Reddy Woodpecker and leave them TO
starve. She resolved to find them and
save them.
IN the ne1t chapter things get more
erciting than Pe0on erpectsl
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06

ITO join the revolutionists," was the
knights surprising answer. Peggy look
ed at him in amazement. Was he an
enemy in disguise? Was he seeking
to betray Birdland into the hands of
Jack Sparrow's shiftless. stealing mob ?
But even as she asked herself these
questions, the gallant steed turned his
head and gave her another wink. 1t
seemed TO say: Don't worry-trust
the knight"
The knights words startled the birds.
Hey. what do you mean?' demanded
General Swallow. I'll die before I'll
join gang of lawless thieves"
80 say we all of u.s. chorused the
birds
"Ho. no! That's the spirit" laughed
the knight II don't want you TO ION
them in preying upon others, but | want
YOU TO become grabbing revolters with
them TO teach them lesson. When
they find food you grab it first and
gobble it up. When they protest, you
just yell Everybody for himself and
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
THE GOOD OLD DAYS

diluted with present dash or woe
he old days of a dozen years ago;
The old a pleasant peaceful earth
when the dollar OF our dollars worth
with
In the egoodo the juicest of steaks
In the egoodo dwelt within tents
a chocolate didn't cost seven cents
You coudh a market a dollar the most.
a at a could play the genial host.
books; best OF plays
In days! the good old days!
ALEXANDER.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
z<DI/A// ~ l/H L. Soher OF Business Problems
LIN WV DOlAI By HAROLD WHITEHEAD
o.

that can be illustrated in our druggist
friends window by notion
Then. like a flash, an idea occurred
to me.
i've got it. Get a smart, good
looking girl TO put it into envelopes in
the window and have some signs saying
how fine it is to put among the linen"
Getting warm Peter. but still not
right. DO you recall any associations
commonly made with lavender"
ITS kind Of old-fashioned stunt
isn't it?'
Duke nodded as he puffed luxuriously
at his cigar.
II don't see how that idea can be
used. Anyhow, a well-trigged, good
looking girl would attract crowds Of
people to the window
"Oh. yes" Duke dryly agreed, but
the young bloods she would attract are
hardly the kind to buy much lavender.
We want to attract the people who
would naturally be able to use it,"
How shall we do it them" | asked,
frankly.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
In Ireland

A young fellow wrote to a firm In
the south of Ireland which was selling
razors at five shilings each. This h
the style OF his letter:
Please send one of your razors, for
"P. 81 have forgotten TO incJos.
the fve shillings, but no DOUBT a firm
OF your standing will send one"
They replied:
we beg to acknowledge your es.
ing the razor. which we trust YOU will
like. va
"P S.-We have forgotten to inclose
the razor, but no doubt a fellow with
your cheek won't need one."-Stray
Shots. ,,.( .-
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
THE RED LANE sy Ssna,. "o."4S v; IN. par s...

fully, recognizing a friend who had
often fed them. But this day he paced
on, to and fro, without needing the
doves. Now and then he paused in
his march and eyed some man who
appeared in the square and moved
across 1t listlessly.
At these times the patriarch would
wrinkle his brow in deep reflection.
He seemed to h" weighing certain
considerations connected with the
man whom he was regarding. What.
ever these considerations were, he
would shake his head and resume his
slow march.
Men passed and doffed hats to him
respectfully; but other men, men who
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
4 Romance Of the Border

all praying that those in the high
places will understand the school
very SOON"
81 believe they will, my dear. There
are liars abroad here in this land.
And IL is an easy thing, to lie about
the other mans creeds and beliefs.
But the other man can win in the
end II he is patient and confounds
the liars by deed, instead Of word.
That's what We will do in regard to
the big school,"
She broke upon the moment Of 81.
lence that ensued.
II have heard that many riders
went about the parish last night, sir.
I believe that they were to report to
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
huthor Of King Spruce" "The Ram.
rodders," "The Skipper and fhe'
Skipped" etc.

II cannot. 1t would be an insult to
an honest young man to mention such
a thing to him"
81 will think 1t over" the old man
assured her. 81 will have news from
your father soon, am sure. would
not worry. were | you. This is more
of the same persecution. Netal Beau.
lieu is not IA man who can stay hidden
long. even If he wants TO help the
plans of a scamp by hiding"
There comes Fiddler Blledeau rid
ing into the village" she cried. ''He
sees everybody--he knows all things
in this land up here | will ask him
for news of my father"
she hurried away across the square.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
Money


II you save all you earn, you're n
miser. ~ ~''
II you spend all you earn, you're a
fool
II YOU lose it, you're out
IL YOU find it, you're in.
you.
them.
It's the cause of good
It's the cause of evil.
It's the cause OF happiness
It's the cause of sorrow
IL the government makes il, it's all
right.
II you make it, it's all wrong.
As a rule it's hard to get.
But it's pretty soft when you get II.
II talks
- some It says. I've come to stay"
To others it whispers, "Good-by."
o,i'e p,opie get IL al a bank.
Others go to Jail for It,.
The mint makes IL first. .ss..,
It's up 10 you to make II last,--Stray
ShotA -t-g.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06

The waiter had slipped the bill, face
down, by Dukes place. CWhy do wait
ers always put the bill face down?)
Duke paid him and looked at his watch.
Tn tell you tomorrow" he said.
Now we'll go and see Sothern and Mar
lowe"
After the show We walked to our
Seventy-seventh street rooms and there
had big surprise.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
The Drafting Of BiHedeau

DEPRESENTATIV AM Ro E
N CLIFFORD paced to and fro. his
hands clasped behind his back, Keep
ing to the shaded side OF the village
square OF Attegat. The afternoon
breeze rufled the leaves Of the naples
oyer his head and shed chickering's OF
light upon his white beard and his
broad straw hat. Doves at his feet
wadd,ed and cooed and eyed him visit
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
Observation-Disclosures --ByD Daddy
1.-THE MYSTERIOUS KNIGHT

when Jack SpdIToio rcuolts. seek.
ing 10 destroy all rule and order IN
Birdidnd. a mysterious knight comes
TO help Peggy set things r,ohtJ
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06

In this space Mr.. Whitehead 1iH ar
soer readers business questions on buy
m9, seA'ng, advertising and employment
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-03-06
READ THIS FIRST

Netal Beaulieu keeps an inn on
the ine-Canadian border and ca
ters to smugglers. His daughter
Evangeline, educated in n convent
rebels against the nature of her
fathers business. refuses to marry
Dave Roi, smuggler, whom her
father has chosen for her. leaves
home and becomes a teacher in
"Yankee school" at Attegat. Norman
Aldrich. a Yankee" customs officer
meets Evangeline, falls in love with
her and they become engaged. The
Acadian peasants, squatters' arr
aroused to the point OF reDellon
against the American GoNernnen,
when driven from their homes anu
farms by wealthy Yankee lunloer
dealers. Louis Blais, an attorney
of Attegat. ambitious to win Repre-
sentative Ambrose Clifford's seat III
the Legislature, harangues the peas.
ants with false promises ana ASKS
them to vote for him. tathcr We
clair Clifford and Aldrich formulate
a plan which they believe VIII re-
suit In the restoration of their lands
70 the peasants. Father Leclair al
vises his people against Blais, thcre'
by exciting the cnmity of Blals'
Rlais takes the matter to the blsnop'
who removes Father Leclair. ana as
punishment for his political activity
sends him TO a distant post. lH'
bishop sends Father Horrigan TO
take Father Leclair's place. Clittorh
and Aldrich get the people OF the
narish TO sign petitions asking the
return OF Father Leclair.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1919-12-22
OPERATORS sNss ATisF1ED
Hurried Call Sent, Out for Meeting in
Cleveland Tomorrow

Members Of the lexeeutive COM
mittee Of the bisarainousss coal opera.
tors sent out last night a hurried
call for a meeting in 'eleveland to-
morrow of the representative opera
tors Of the organized fields to de-
termine what action they will take,
on the Presidents special coal COM
mission. 2:iitlss$
The operators are sopenly antago-I
nistic to the plan which the special
commission IS to operate according
to the Presidents letter. They reit-
Grated yesterday that they had
never been consulted and had never
agreed to the memorandum of settle
ment signed by Attorney General
Palmer and President Lewis OF the
United Mines Workers enroute to In
dianapolis December Z.
Alexandria gazette. [volume] (Alexandria, D.C.) 1834-1974, 1919-12-22
HELD AS BANDIT

Norfolk, Va, Dec. 22.-F. W.
Darnells a Norfolk policeman. was
placed under arrest Friday, charged
with demanding money at the point
Of a pistol. Three charges of OBJ
tanning money under threats were
also preferred against Darnell.
The threats and hold up are alleged
to have been made on negro women.
Darnell, dressed in civilian clothes,
was found with a pistol drawn. on
Florence Young, colored who, re-
duced to tears, was denying his de-
mand for money. Detective 'Jharl-
ton, drawing his pistol, disormed
Darnell: He was suspended from
the force,