The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1919-08-17
new GUARANTEE ON
UNITED STATES TIRES.
New Policy Is Increasing
Sales Throughout Entire
Country

Many inquiries came to us at the
time the United States Tire company
announced its policy regarding tire
guarantees, says L. G. Kennedy. of the
local branch. A policy so entirely diff
ferent from that which many manufae
turers have lately adopted.
Summing up these inquiries, they
said;
How on earth can you get away from
definite mileage guarantee in sell
ing tires?"
AS matter of fact, we have made
a more definite guarantee. Our guar
antee holds good, regardless of the
mileage a tire runs. But we do not
urge mileage guarantees to sell tires
We stress quality.
This policy of guaranteeing against
imperfections in materials and work
manship without any mileage limita-
Mon is not really new with the Unit
ed States Tire company. We have
never used any definite mileage basis
in making adjustments on royal cord
tires, which we have been manufac-
| turing for four years. Furthermore,
| for years we have have not advertised
any definite mileage guarantees on any
| of our tires.
Having seen through a number of
years of experience that the public likes
| the basis upon which royal cord tires
were sold, it seemed the logical thing
to do to put all United States tires on
| the same basis
Naturally, we knew how the United
| States tires would stand up in com
parison with other tires before we
| adopted such a policy.
The whole matter appealed to us in
this way. We knew our factories were
turning out as good tires as could be
produced under the present art of tire
manufacture. Why then, should we
use a guarantee of mileage any more
than should high-class shoe store
use one covering the number of miles
the finest pair of shoes would last? AS
long as we have no control whatever
over the manner in which a tire is
used. it is impossible to name any spe-
cific mileage a tire will go. 1t seemed
to us that what automobile owner;
really wanted was assurance of abso
lutte quality. That is what we be-
lieve we are supplying.
We firmly believe that all the manu-
facturers of better grade tires vii
eventually come to this basis of doing
business. Some already have. To US i
seems the only way in which to marke
a High grade product.
Given the quality of good tires toda,
you will get long mileage if you viii
take care of them. On the other hand
if you overload your car, under-inflat'
your tires, start or stop suddenly, speed
around curves, or run with wheels gu
of line, no tires under the sun will give
automobile owners the mileage tina
manufacturers build into them.
The aim of the United States Tir'
company has been to so perfect it,
method of manufacture that it coulC
provide degree of quality in its tirei
which would render the adjustment fea
ture one of minor Importance to thu
automobile owner. We believe we have
reached that goal.
Therefore, we came out with pag'
advertisement announcing our policy o
guaranteeing all of our tires during
their entire life without any mileage
limitation. Any adjustment that is war
ranted, due to imperfection in materia
or workmanship. is gladly made will
| all the circumstances surrounding thu
use of the tire being given considera
4 ton.
| An adjustment on United States tire
| is backed by the good faith of the old
est and Largest rubber manufacturing
company in the world.