The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-02-16
lohD SHOW TO
RESEMBLE NEW YORK

~ Kline. Jun Reenrned From
(aC&hani. Tcals Of Its
BcaufieS-
- entire decorative scheme or
Harden and arrnor~ was beanfi-
ana the New York Dealers
4ont1On deserves great credit III
~ purely q dealerr' show, COM
= the dealers OF New York city
Xf3was a great success. coth
n&l4 tandpoint CT gales and at
nnnA6a This show was held TO
Smaa4A trade for New York city snd
KlkoFy covered By the distributors
nEencies. Heretofore the show
ho1d by the naS lnufacturcrs and
nQfted By them through the va
~ Automobile chamber OF COM
-. During the past year the
n0fnctur~rs, being engaged in war
could not prepare for 8 show.
affer the arnaisSce Was signed
war contracts Cancelled they did
have time to set ready. ard It
decided not to hold L. Inanufac-
- show. II was then open Tor
dealers, and. deciding that a Gtiln-
ut was necessary, the passen ger
- snow has given them their reward.
- same decorations renamed Tor
o eommercial cor show on'y the
1870 In names Of the cxfli itofs oe-
necessary. Thts show. nov In
800. which was attended the FIRST
DAYS Of this week ny !. 4. Kline,
ne Kline Car corporation. Ind
tdenf OF the Richmond AutoFno-
Trade association, forecasts for
Aoynmercial show an equal cue
n this is the first tirfe purely
mercial show has been held mat
m tnauufacturers have Teen able 10
Sp1Ay their models through the
Sanre and All such a large space IN
srenlfy credit.bIs form While the
andarce v as not near so large, as
men folks predominant a such
~. he was advised the attendance
Sn In excess o fthe hrst two days OF
at figured on.
MIfcn a Manufacturer star po'h'
y1ew. tho New York passenger car
k0w cannot help out leave it's s-a.nr
him. The lesson IL brought home
the dealers OF New York. who
2Eve produced q show which was o
Xeadei success from "a merchandising
nffpoint H-lat The dealers havt
1HArned in their intimate contact VIII
SAo public, the manufacturer can IT
enrn learn ii ON the dealer ay stu1S
~ the underlying features Of the dis
1tany III the garden and arm ory, Man
ifacSurers Rave felt themselves Mt
- during thei asst few weeks 10 In
&0rnretp ropcriv the feeling of tht
&nbiic an expressed in their desire fol
-. The dealer snov's the T'hh'
ocAuse he is constantly rubbing el
OWH with it sGd Is always In touci
1tfectly with the ultimate buyer. ~
&aa not had to turn his attention q
|nr manufacture in a way whief
ould cause him to lose that intan
x1hfe contact which Is 30 necessary u
3lSccessfuI sales plans
S II n in the body o. he car thst M
Xacret seems 10 II contained, Tn
AMERICAN public. At least part q Il
3 yearning for individuality. There
desire TO break away from th'
S6Srsibre color and cut and dried oodl
me. and to have n car which ex
6ressess the purpose for which II IL IN
8nn1e3 This 81 ow was m exaioit o
5fnDes-iai bodies, it being quite nouce
%ble that several weilkncwn car
2Hrc exhibited by Epecta' bodies .nad'
As~ individual buyers Cthcgs showed
Soxiles that were designed to NEE
|3Ae ideas OF the public In the terri
|&0fy they were being SOLD. The resnt
|xKas that the garden and armory max
~ striking display 81 bodies that praS
hsnlly equal what We have he use'
Ending at the III pogter's salon
10 dealers realize that II Il not pos
80 for The sanufactureNs To pa
ane bodies into production where
Iwe uuartity manufacture preva las
ritter factories are daily getting INT
custom made styles to suit the in
u18auaI. BUYERS taste. The rerhe
1Snf OF detail was very noticeahl
H II raS worked out most beauti
- on many cars. These cars wer
51I1slnnarffy higher priced, running a
vav from 500 10 $4,000 eao-
80 the list price OF the car as nste
the manufacturer.
H4rAre was a large display or spor
49,. and this seems TO De one O
0omirv cars, made IN foof
= - r,s .stv. wit long. iow. hevel
I'D BODY. finished IN bright c1'hrs'
21se1A closed car Is more popular W.
~r the four and ave-passe niger tax
fhe lead over the former late
nd seven passenger. There war
@1aw vonderfuI productions in TIL
o Of body.
100 fact that r. was oeaier'
made IL possible for the Geaief
$sS1~n free rein to TIE knowledg
Mo vAntr OF the buyer. WITH IN
S11SH that the display fairy snsrkie,
nflent salesrn nshfp that is rcaii
slim the attention Of the blye
~ degree not equsled at any sno'
xears. Cars were being horgf
1hA floor In record numbers an
- lists were large and wit
- that WIS astounding an
CptiYnistic TO the deeiers
~ show. preceding the =
SH sascw, will be great oenen
s1nly hy the lessons learned ther
- bsanE able to GET exhibits f.s
New York attractions here nc
Sne pubIic ard show s'tendanc
lchm0nd to gee the attest cfea
TaA ~ the cars exhibited In Ne
~ Represented by distributor
nneIcrs In Richmond and tht
eoesed q Willingness 10 co-opel
~ N many cases turn over u
~ display 20 the dealer represen
I21kn manufacture here.
II WAITING. FOR
III LOWER AUTO f'ItiCf
eaaesmanager tells me that
nunOplc are waiting f1r autom