Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1919-11-13

Recommends Increase in
Advertising and Subscrip-
ton Rates With Limited
Number of Pages
Republican A. p. Leased wlre1

NEW YORK, Nov. 12.-Material in
creases III advertising and subscriution
rates. limitation of size of newspaners
ana provision in advertising contracts
WHEREBY rates can be adjusted montblv
OF quarterly, were recommendations
mace today by a special convention of
lhe American Newspaper Publishers
association called to consider the news
print shortage.
The report of the resolutions COM
mlttee, adopted unanimously follows.
Paper manufacturers have told us
that there is a Wold- wide shortage of
paper. At the present rate of consume
tlon the newspapers are using about
10 per cent more paper than is being
produced. This means an annual
shortage on the present basis of ap-
proXimately 100000 tons. Your com
mlttee, therefore, recommends:
The Recommendation
That the regulation of the war in
dustries board for the conservation of
news print be strictly adhered to, and
that the full text of all these regula-
tions be sent to all the daily and Sun
day newspapers of the United States.
whether or not they are members OF
the A. n. P. A.
That publishers everywhere be
urged to materially increase advertis-
ing and subscription rates and at the
same time limit the size of their issues.
That no newspaper enter into a
yearly contract for advertising at a
fixed rate. but make rates adjustable
monthly or quarterly.
That the A. n. p. A. send out a
standard form Of adjustable contracts
for advertising.
That the paper committee strongly
discourage the boarding of print paper
'"Fhat the white paper committee and
the legislative committee of the A. N
P. A. urge the enactment of such legis-
lation as viii permit the development
of water power SO that our timber
| lands may be made fully available fol
| the manufacture of wood pulp, lum-
| Der and paper, and we also recommend
| that congress be urged to take step.
that will induce the Canadian govern
ment to repeal the order in council
prohibiting the export of wood from
| crown lands.
We recommend that the presiden
! appoint a committee on Cancellation
for the purpose of adjusting differ
ences between publishers in competi
tive territories. That the members o
this committee be selected with th'
| view to governing the entire country
| That this committee formulate sucl
| plans and recommendations as will as
sist in adjusting existing differences
so far as possible, that each membe
[ of this committee be given allotmen
over certain territory and be author
lied to appoint subcommittee to dea
with conditions in cities or competitive
territories within that area.
Seek Full Cooperation
ut is further recommended that thi
committee keep the print paper com
mittee of the A. n. P. A. informed a
to its problems and accomplishments
that the entire membership of the A
n. P. A. cooperate with this commit
tee to the end that it may result i
the greatest benefit to all most vital
!. concerned
In line with the recommendations c
Franklin P. Glass, president of the as
sociation, that publishers eo-operat
with news print manufacturers, com
mittee of the publishers conferred wit
a committee of the American Pulp an
/ Paper association. The results of tn
conference wers embodied largely
the resolutions which were adopted
r. 6. Kellogg, secretary of the Ne
7 Print Service bureau, told the conven
l ton that mills were unable to increas
/. production as they were running at 1C
: per cent capacity.