New-York tribune., 1919-12-14
Ella Schooley, Executive
Secretary of Finance of
Organization, Managing
the New Drive for Funds
Judgment Backing Move
Women Give More Than
Men, Says Secretary, to
More Scattered Purposes
"HE Young Women's Christian
Association has launched a
n campaign for world service

Association mas launcneQ a
Il campaign for world service
and begun active work. The war
funds could not be spent for any of
the permanent improvements neces-
sx.v to this broadened scope of the
work. But the increasing demands
for Y. w. service in all parts of the
world have made it necessary, in the
opi,lion of leaders, for the organi-
zation to raise fund for world
Tcrk.
Ella Schooley, executive secre-
tary of the finance department of
the national board of the Y. w. C.
A., has charge of the world cam
paign. She is selling the Y. W. to
the world. She helped manage the
raising of the S4,000,oO0 budget of
the organization early in the war
and represented the Y. w. in the
United War w. Campaign.
"The world srogram has been
thrust upon rH Young Women's
Christian Association" said Miss
Schooley last week. "The demands
for ksIp from various countries
whers the health of women, the in
du:frial problems related to their
employment and correlated ques-
tons have won recognition must be
met by the Y. w. C. A. Problems
of this character have been brought
to US and we want to and must
make good in helping with them"
Miss Schooley is an "outdoor-
minded" person in her job. She
travels for about ten months out of
each year She believes so thorough
ly in the cause for which she is
collecting money that nothing can
feaze her when on her purpose
bent However, it is with great tact
and careful study of each prospect
personally that Miss Schooley does
her work
Women are greater givers, in
my estimation, than men," said Miss
Schooley, in discussing the personal
side of her work. "Men have Ger
tain things to which they give GER
ktaln sums of money annually; wom-
Zen have those, also, and besides they
tgive to more things in scattering
Honations. Usually the sums given to
leach thing are not so large as those
{the men give, but women make it
tup in the number of their donations.
ut used to be that we campaigned
for money for our organizations by
sending our best dressed women in
to explain to the men we wanted to
reach. That time is past. 1t is usu-
ally the woman who can give a
straightforward, scientific talk that
explains the cause nowadays. 1t
doesn't matter whether she is beau
tlful or not, just SO she knows what
she is talking about and can talk.
The women who give us dona-
tons also want accurate explana-
tons as to how their money is be-
ing spent. Not SO very long ago it
was the sob story that won them.
Now they-except in a few cases,
of course-want to know all about
the good to the community and to
the women of the world at large
when they make contributions to an
organization"
Next spring the Y. w. C. A. will
celebrate it's fifty-third birthday. The
following comparative programs for
the Y. w. of 1866 and of TODAY
give an idea as to the growth of the
Organization:
1866
Working Girls, New York City
Prayer circle, boarding home.
1919
Christian Service 3or Girls O
World: 1,143 centers, United State
and foreign; national board, 50!
workers, II national committees
II fields, 3,21S workers, 95 foreign
field secretaries, 19 centers, 220 over
seas secretaries, national training
school and volunteer workers. bu
reau.
Industrial girls. colored girls
younger girls, students, city girls
town and country girls, foreign-born
girls, girls of other lands and Polish
Gray Samaritans.
Hostess houses, city centers, town
and country centers, club and recrea-
ton centers, foreign community
centers, centers for colored girls,
overseas foyers, economics, model
hotels for women, travellers aid,
room registry, employment and cafe
terias.