The central record. (Lancaster, Ky.) 18??-current, 1919-05-29
LOCAL MEN CHOS.
EN- BY DODGE
BROTHERS
Big Possibilities For
New Dealers In Au-
tomobile Field of
Thriving Com
munity.

Recognition of Garrard County a.
a thriving community that gives
promise Of big opportunities in the
automobile field, has led Dodge
Brothers to establish representation
here with kinnaird Brothers as the
newly appointed dealers. Messrs
kinnaird have just been notified that
they now have the exclusive selling
rights in this territory.
The remarkable popularity of the
Dodge Brothers Motor Car has caus-
ed automobile men all over the coun-
try to clamor for sales privileges, but
Dodge Brothers policy Of quality in
selling methods, as well as quality in
the car, requires a painstaking inves-
tigation in every instance before a Sc
lection is made. In Messrs Kinnaird,
Dodge Brothers have dealers on whom
they believe they may rely for both
progressiveness and fair business
methods.
The prompt manner in which Dodge
Brothers assumed one of the fore
most positions in the automobile in
dustry is regarded as striking tes-
timonial to the high regard in which
their name was held by the public
even before they marketed a motor
car bearing this name. Prior to that
time Dodge Brothers had built the
vital parts for more than half mil
lion other cars, establishing a repu-
tation for thoroughness and mechan-
ical skill
This reputation has been more than
upheld. 1t is said of Dodge Brothers
in explanation of their unusual sue
cess, that they spare no money or
effort in building car to suit their
particular ideas of thoroughness in
manufacture. What their ideas on
this subject mean to the purchaser of
their product may be imagined from
the fact that they have a staff of
more than 200 inspectors who do
nothing but check up on workmanship
in the various processes of manufac-
ture. In addition there are several
large departments devoted entirely to
similar work, such as the physical
and chemical laboratories where raw
and finished materials are subjected
to tests so thorough as to leave no
doubt of the quality.
1t is significant that the first Dodge
Brothers Motor Car ever built was
made up exactly as a car is made in
the regular line of production. Or
dinarily the experimental job, as
the first car is known, is built of
castings because of the great time
and expense involved in preparing
dies for forgings, Dodge Brothers.
however, decided that their expert
mental car should be like the car they
expected to build. in every detail, so
that neither they nor the public might
be fooled. So they spent almost a
year in making these dies and pre-
pairing otherwise for completely
manufactured car. As result, when
he car was built they knew what they
had and the public might expect of
their product As a further result
this first car, although only an Eek
perimental job. is still in daily SER
vice on the hardest runs-experi-
menting under all sorts of road con-
ditions-and with record of more
than 100000 miles behind it. This
is but an illustration of the many
things unique in the history of Dodge
Prothers as manufacturers.
Public approval of their principles
Of thoroughness is seen in the rapid
expansion of Dodge Brothers Works
made necessary by public demand. In
December, 1914, it was plant of less
than 20 acres. Today Dodge Broth
ers Works covers 80 acres of floor
space.