Evening star. [volume] (Washington, D.C.) 1854-1972, 1919-08-17
GIVING THE GLAD HAND TO TRADE

French port The most numerous in
quiries by French buyers interested
IN american goods were for agricui-
iural implements. foodstuffs, part1cu-
!arly sailed meats and canned milk;
leather and shoes; tools various kinds
clocks, optical goods, automobiles and
p!cycles Many merchants from Bel
gum. Italy. Morocco. Algeria and
northern Africa in general have midi
Gated a desire to import American
goods exhibited at the Lyon fair. The
greatest demands from Belgium were
for textiles. machines tools and cheap
Jewelry: novelties and office supplies
were the principal things asked for
from Italy. Inquiries from Morocco.
a large field and included oodstuffs,
hardware and agricultural machines.
Persons Interested in securing agen-
cfes were as numerous as the buyers
+s-"@ and were for the most
Seeking part men who have had
a.: extensive business expe-
6 rience. many of them
representing German concerns before
the war, and who could give adequate
financial references. Great emphasis
is laid on the fact that it is essential
for American exporters wishing 10 do
business in France to grant liberal
terms.
italian Premier Nitti. in an inter
view within the last few days ex-
pressed Italy's desire for closer eco
nomic relations with the United
States. He declared that Italy was
ripe for exploitation by American
A cablegram has just been received
by the United States State Depart
ment and the Commerce Department
from the American consul at Fiume
asking that catalogues. trade period
lcals and trade directories covering
all lines OF commerce be sent to him
for filing and for use in the consulate
reading room in response to repeated
ana lnslstent requests for such infor-
nation.
American Aims on sericulture are
wanted in China. according to advices
from Consul Lester Maynard in Che
ZOO The British Chamber of Com
MERGE with a view to- fostering the
silk-pongee industry and to enlighten
the Chinese in the possibilities Of de-
velepment of the scrub oak and CO.
>DohS' PIopoecS' al educational cam
pa1gn by showing the industrial proc
esses from the silk worm to the fin-
lshed goods. AS American mills are
the, principal users of the tussah silk
reeled in that district, the Importance
OF this education movement from the
American standpoint will be readily
appreciated.
Trade journals and catalogues are
also solicited for the consuIates in
- p: many places, Me-
Sumatra Asks dan, Sumatra, for
for Catalogues. example. nose
welcome which deal with agricultural
implements or estate supplies for rub
Der. tobacco, tea and. coffee planta-
tions, railway machinery and equip
ment, automobiles and automobile ac-
cessories. hardware, cotton goods.
heavy chemicals dairy products. print
ing machinery and stationery, etectri-
cal supplies, marine motors, road con-
struction machinery, general EXPORT
journals and publications treating OF
commerce and industry, shipping and
banking.
American tractors and other farm
machinery were the principal feature
OF sample fair inaugurated at Padua
early in June, on which Consul-,John
5; Armstrong has sent in an interest
ing report. American tractors are al
ready largely in use in that district.
since the return of peace and the re-
moval of government trade restric-
tons. the use by American consula ties
OF trade publications and catalogues
to promote American commerce has
been OF especial value in connection
with reconstruction work in foreign
countries. In the British West Indies
which 1t has been suggested might be
ceded to the United States in part
payment OF Great Britain's war debt
such sources of trade informa ton
have been fruitful in getting orders
At the American consulate In Trini-
dad an entente cordiale with the bust
ness interests has grown up SO that
the consulate, much resembles a COM
merce club. One of the leading mer-
chants. interested especially in motor
cars. has written to Consul Henry D.
Baker as follows:
II think it only fair that I ac-
knowledge in this formal manner the
great service which, the catalogues
on file In your consulate have been
to me when ordering goods Of various
descriptions from the United States. 1
am sure that this service will be as
greatly appreciated by the general
public when they learn that IT is at
their disposal, may add that by
the last mail I forwarded. orders
totaling $4,000 to $4,000 resulting
from Information received from cata-
logues and trade journals of this con-
Sulate."
Judicious advertising Of American
goods has proved effective in the
Antofagasta district,
Effective Chile. for example.
Advertising. alsins has m maae a
notable progress there during the last
year. Many articles of standard man.
ufacture have been introduced for the
first time and have been well dis
played: American advertising meth
DDS have been rather extensively en-
ployed and the results have been quite
encouraging. For illustration: Out of
sixty-two advertisements appearing
in recent, weekly edition of a ma
tional publication. twenty-eight .fea-
centage far higher than that of any
other country. The prodigious use
of display cards, slides and attractive
novelties have also drawn attention
to American goods.
Apparently. American trade can be
increased substantially in the Anto-
fagasta district: Cd BY establish
ment of adequate banking facilities
designed to meet the needs of Ameri-
,fcsv, iva