The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-09-20
Tells Employees "Service"
Is a Packard Keynote

The important place occupied by inn
proved service h the autOmOtive trans
poIlalion OF today tho facilities neces-
sary to the furnishing OF Il. the policy
tnat must underlle It, and the system
on which II would be standardized, all
were discussed BY Jerome p. Parker
Harris CO.. local Packard distributor,
pet0re q meeting Of his entire organ
ization this week.
Service such az responds to the
Packard ideal begins with the designing
and building Of the vehicle" said MI.
Parker, and 1t accompanies the car
OF truck clear through the factory and
distributor organization into the hands
of the owner and throughout his entire
transportation experience with that We
hlele. Il is IN the mind OF the en-
glneer when the first plans are drawn,
and II is equally in the mind OF the dri-
YER when he Is properly educated IN
the use Of the product.
"A standard interpretation OF this
IDEAL, one that shall be uniform in prae.
tce and result the country over, 70 the
end that the owner viii realize in his
personal experiences the transportation
values built into his vehicle by the
manufaeturer, Is the moving force be-
hind q series Of perfeoting processes
which the Packard company IL urging
on ,its distributors for their service es-
tabllshments.
Everything that promotes the salts.
faction Of the owner with his Twin Six
or his Packard truek-the distributors
service station. its cleanliness, orderli-
ness and convenience; the stock of parts
carried; the tools supplied the meehan-
iosi the personnel OF the NserYiee staff
from executive TO washer; the education
Of the owneT.drlver and Of the employed
driver In the best methods Of operating
the vehicle; the Standardization Of re-
pair methods 50 az to effect the great
est economy of the owners time and
convenience n money-everything Of
this nature Is the concern OF these inn
provements which you have recently
seen the service force occupied with,
Understand Buyer.
7 begin with, we have a clear I'M
Outstanding with every customer as To
what service he may expect. The two
cardinal points ~ the Packard policy,
adhered TO now for more than 20 years,
are, first, to deliver to the customer
the best vehicle We can produce, and,
second, to treat him and every other
Packard owner exactly alike. TheSoth-
err features OF this policy are that our
service shall be furnished promptly,
courteously and at reasonable price.
Every. piece OF mechanism is subject
10 wear from the moment you begin to
operate it-.and the motor. driven We
hiele IL a highly orgahised piece of
mechanism. Besides designing the best
knows how. and insuring the design
In the building, the Packard maintains
q constant series OF mechanical and
Held tests at the factory, to develop In
advance OF the owners experience any
indications Of possible Improvement In
any parts. Added 10 the results Of
these tests are the operating experts
ences reported by and solicited from
over 10000 owners The data SO col
leeted is organized by the statistical di-
vision Of service department, and II
serves as a guide to the engineers in
concentrating on improvements and as
an Indicator to the factory service de-
partment as to what part to have on
hand IN anticipation Of demand,
7 Prepared mentally TO service the
transportation Of the Packard owner,
we undertake to provide that service
in a capable establishment, run on
businesslike methods. The service sta.
ton possibly q not have the marble
mantelpieces and mahogany furnishings
OF the showroom, but Il can invite thu
owner into q clean, well.liRhted, well.
kept, orderly o~ffiee--ih IT'S turn tn,
front office Of a well equipped, well.
managed shop. Here the owner meets
an 'executive-a man who by persona
experience knows Packard vehicles but