The sun., 1919-10-28
NEW WAR LOAN PROMISES
TO FAR EXCEED OBJECTIVE
Appeal Made to Business Sense of Canadians, Since
Previous Loans Are Now Quoted Above Subscrp-
ton Prces-Patriotic Impulse Strong.

II apprehension ever existed as to the
success of Canadas sixth domestic wan
loan it-f1as dissolved by now. On the
eve of the launching Of the Victory Loan
of 1919 those entrusted with the or
ganization of the collection campaign
are fully confident that subscriptions will
far exceed the objective.
From the time, months ago, when
| the launching of another large war loan
was first considered, the chances of sue
cess have looked very bright to those
| responsible for winning success.
The loan is being issued at par and
, the bonds will pay 5k per cent. interest.
An objective of $500, 100000 is set. but
this Is nominal; at least half a billion
rs hoped for.
The strong urge Of patriotic impulse
having largely subsidized, the appeal Of
| this loan will be more or less to the
business sense of the people. This appeal
is being pressed from several angles
The chief argument in the attack Is
| the fact that the bonds of former Cana
dian war loans are now selling, and
have been quoted for considerable time,
at figures much above subscription
prices. All the loans sell above par
| 1887 rs being quoted at fractions be-
| tween 1915
Million Canadians Subscribers.
More than a million Canadians are
subscribers for small amounts $1,000
! and under) to war loans. They have
| found that, If necessary, they can dis
pose of their bonds at gain, through
any bank or broker, or they can read
/ the quotations i'm the daily papers and
| learn that they have been enriched by
| their investment. Canvassers for the
new loan are going to find that-one of
their best talking points is already well
| impressed in the minds of the general
public. Small investors take up about
half or Victory Loan issue.
The fact that Canada's position and
world credit remained high and stable
| throughout the war and are even
| stronger to-day, with the result that
| DominionI war bonds have advanced in
| value, is not, of course. lost sight of by
| the heads of big Industrial companies
and financial and insurance corpora
| tions. With the 1887 per cent. selling
at 100h, corporations see the value of
| the 1919 Victory issue, which brings 5 y
per cent. and offered at par AS a mat
| ter of fact the members Of the committee
entrusted with the task of gliding up"
the large subscriptions running into
! the million figures report that in no
| case are they promised less than last
| years subscription. and in many cases
| the subscriptions will be larger Last
| years Victory Loan brought the Do
| minion of Canada over $500, 200. 900.
| Another appeal to the business sense
, of the people is based on the statement
| that part of the forthcoming loan will
| be used for the purpose of granting
credits to Great Britain and others of
| the allied nations. Through the cam
paigns of previous loans and through
! special educative campaign the whole
| country has been taught that much of
| its prosperity is built on this system of
| granting trade credits. The farmers
= have learned that the enormous sale of
! their products has been built up in this
/ manner. and the industrial workers in
! the cities have come to appreciate ex-
| actly what trade credits mean to indus
trial prosperity.
Patriotic spirit Developed.
| In this campaign the patriotic i'm
! pulses of the people will not be neg