Arizona republican., 1919-12-10
CHECK YOUR BABY

trained nurse would have more on her
hands than she could attend to.
AS long as they stayed in the the
alter. it was all right. We could al
WAYS flash a notice on the screen Tor
a mother to go to the nursery-that
her baby was raising fuss, but Whell
she went off to card party, or 10
down town theater and left all the re-
sponsibility to us, we decided Wed
have to quit"
Nevertheless, this mans experience
has not served to discourage other
movie exhibitors from trying the same
thing nor has it made much of an I'M
| preston on the department store owr
ers. who have noticed a tremendous
increase in sales since the baby check
ing system was installed The creche,
with all its juvenile luXuries, may be
| too attractive to be practical, but
baby carriage guard is undoubtedly
greatly appreciated and is remunera-
tive investment.
This is the only place l ever do any
shopping" declared a woman to her
friend the other day, as she deposited
her baby in the care of the store
kindlk-faced baby checker. You
know, you can't go shopping with
baby with any comfort. They are too
heavy to carry, and if you leave them
out on the sidewalk alone you are
constantly worrying for fear they Will
be KIDNAPPED. Until these people
started this checking system | simply
couldn't buy anything. l always hac
| to stay" Her voice was lost IN tht
general buzz of other feminine voice;
as she reached popular bargain
, | counter.
Even though abused by occasional
> mothers imbued with the Wanderlust
says a prominent movie authority, tn
baby checking service is now recog
niZed as the next essential for MOVING
n picture theaters. The movies are nov
q invading the most remote Residential
IS districts, establishing their screens i
Ie the heart of the flat dwelling and tene
ment sections, where their afternoo
J. audiences-if they have afternoon au
re diences-consist almost entirely of wo
y men with heavy home responsibilities
ID There is only one way for the moVi
e, house in such a section to maintain II
in matinee and that is to rescue the VIC
III man from her home duties.
l. One moving picture theater IN
a tenement district near the Bowery hf
at mastered this problem in an extremel
Sc novel way. 1t runs a sort of home re
lS porting business in connection with l
hit films which guarantees to keep Il
c. patrons advised of what is going
in their homes. In the middle of n
n mantle picture, for instance, an Ell
nv tirely irrelevant piece of news may
IN flashed on the screen. Perhaps it
o. a message for Mrs. Smith stating tn
Ter the ice man is at her house, or pc
en- haps Mrs. Levitsky is notified tn
I'D she must go home at once-that w
fic lie has cut his thumb.
,af One day a slap stick comedy W
mt interrupted just in the midst of Gu
on tard pie battle for this startling bit
-1y information: michael Cohen-y
&C. have just been made the proud fail
of a son. Go home" For time
audience forgot to watch the picture
eA- it's interest in Michael, who rose w
w. a proud but bashful air and accep
uie the congratulations of his neighb
Gu all the way down the aisle.
my Outside the manager of the thea
put was pacing rapidly back and TO
the pushing baby carriage and reading
70, newspaper.
rlor Eyes, it's a good idea," he admit
the when questioned concerning his no
OF service department we had a HI
Oh time getting mothers to come to
nao show in the afternoon until we star
iere it. We have found that they h
lor plenty of time for amusement If I
-her can get away from their home W
was ries, so we simply had to make Il
a d home worries our problem. If
nm didn't we wouldn't have any al
w. ence."
dis He stopped talking suddenly ga
the off into space a moment. and t
shouted to the man in the projec
YOU room: Mrs. Levy's Sidney and N
ubi- ris are fighting in front of the sv
ded, potato stand"
wo- While this sort of service could
tage carried on only in a very small
Lbies alter, and in an extremely neighb
pay neighborhood, the baby checking $
then ice can be installed almost anyw
ecbe with good results The idea Is bee
ould ing so popular that many exhibi
that have already been embarrassed by
the mands for such a service, while ]