Evening capital news. (Boise, Idaho) 1901-1927, 1919-04-13
FINISH THE JOB, TO
Be LOANS SLOGAN;
GIGANTIC DISPLAYS
Ten Million Autographed Post
ers Distributed by Publicity
Board; One 24-Sheet Bill
Regarded the Keynote.

Washington. April finnish the
5ob" Around this slogan is built all
poster advertising to be used in the
Victory Liberty Loan campaign. Com
plete plans for the billboard remind
ers of citizens duties to their govern
ment have been worked out, Frank R.
Wilson, director of war loan publicity.
announced tonight.
Ten million autographed posters
have been prepared and distributed by
the publicity organization. Officials
declare the posters are the most elab-
crate and attractive of any used in
Liberty Loan campaigns. The designs
unite to convey a powerful appeal and
to create national atmosphere
which will prevent anyone from ig-
noring the fact that Uncle Sans
fifth great financial drive with even
more vigor and pep" than any of it's
predecessors, officials believe.
OF all of the posters to be used,
critics are agreed, the great 24-sheet
pictorial synchronizing with the slogan
Finish the job" is regarded as the
keynote. 1t is designed to appeal to
every person who works with his
hands, be he laborer, farmer. sailor,
railroad man or other representative of
the American army of Drawn and
muscle. He Is the man with his right
hand in his pocket reaching for money
with which he may buy bonds.
The poster was painted by Gerrit
Beneker, and the artist says the man
he paints must show he had no sympa-
thy with Bolshevism. His buttons of
the four previous loans give evidence
he has done his share in solving the
governments financial problems which
came up in the stress of breaking the
Hindenburg line.
Posters of this type number $4,000
Officials believe this is the largest dis
play Of 24-sheet posters ever attempt
ed in the United States. Nor is the
display costing the government much.
The Poster Advertising association has
given space which, if sold at the regu-
rates, would aggregate $1,500,0O0.
A smaller poster of the same design
also will be used Nearly 100000 of
the smaller size will be displayed.
The symbol of the fifth loan will be
a blue avn with the word invest" di-
rectly below the letter, and in White.
"Symbol' posters numbering 100000
have been distributed. OF this same
design, thousands of motor car wind
shield stickers have been made.
Clyde Forsythe and Howard Chand-
Ter Christy each have contributions to
the poster designs which certainly are
not below Par" The Christy produc-
tion represents a woman paying trib-
ute to Americans of diverse racial ORR
gin who gave their lives for America.
OF this design, 100000 have been
bought. Forsythe has depicted
doughboy, triumphant and happy, re-
turning from victorious assault upon
the German trenches. He is wound
ed but what he did to the enemy is
shown in the number Of German he'll
NETS he carries. 1t is headed with
And they thought we couldn't fight"
The sea forces are recognized in the
poster program, also. L. A. Shafer has
pictured an American transport being
saved from a German submarine. A
camouflaged American destroyer has
cut across the bow of the transport in
time to drop depth bomb on the Turk
ing submarine, forcing its surrender.