The Washington times., 1919-12-26
FORD AND H|SCA
JOLT JOHN BULL
British Motor World All "Het"
Up Over His Success as
Advertiser.

LONDON. Dec. 26.-'Henry the Con-
queror." is the headline Of London
newspaper.
There's only one Henry" and while
further discussion OF him may be so
much additional advertising for his
well-known product, it is surely
worthy of note in London today that
he's being looked upon as a probable
are being made accordingly.
Henry Ford is getting almost is
much publicity as w. E. "Puss7foot"
Johnson. The publicity which
"Pussyfoot" received was such as to
convince an American that the lone
prohibitionist was feared. The same
may be said Of Ford as an interna-
tional issue today.
'Hennery' was laughed out Of court
at the time Of his last notable
invasion Of Europe, same being the
ill-fated peace ship. But there seems
to be no way OF laughing him out Of
court now that he is sticking to his
own natural element. that Of making
and selling motor cars and tractors.
He has shown a disconcerting keen
ness in making news, news Of the
sort British papers print in spite of
themseives-or rather, in spite of
their English motor advertisers.
Inspired CRUSADER.
So presumably inspired crusadss
and round-table discussions have
found their way into the newspapers
regarding the desirability-so far as
England is concerned-of the Ford
right hand drive. Even Scotland Yard
is called to bear testimony to the
fact, that right hand driving in q
country where one turns to the left
in meeting traffic, is dangerous. And
Henry positively refuses to alter his
"tin Lizzie"
Then there is a great motor show,
and, strangely enough, there isn't
Ford in all the vast space of Oily npia
1t develops that the reason there are
no Fords on display is that they have
booked 10000 orders in the British
Isles and cannot handle more, and
that Is so much more good advertis-
ing for Henry.
Over in Ireland, where Henry has a
tractor plant that is causing a stir in
motor circles. things are moving
right along. First there was the mat
ter of a direct Ford steamship line
Then water power was to be used not
only to run the plant there, but to
light and give power for surrounding
cities. The Ford tractor won the
international tractor competition
against all corners, and forthwith
there was an announcement that q
Il .000, 900 tractor firm had been formed
by British interests and would be
challenging Ford in European mar.
kets by next spring.
Tale Moves Swiftly.
The tale moves swiftly. The Brit
ish general manager of the Cork
plant resigned. The general manager
of the Detroit plant arrived with
staff and took a house for n year.
Then il developed that the English
general manager resigned to join the
British firm and that he took most of
his department heads with him. 1t
promises to be right merry little
war.
simultaneously with the British
tractor combine report comes an
nouncement OF gigantic British
combine which will launch on the
market cheap motor car. Mean
while every motor manufacturer IN
England is trying to find a way of
making a cheap car. The special
of London newspapers,
now touring America in great NUM-
bers are writing back accounts OF the
population or America, and
the British manufacturer, is convinced
that IL he can only solve the prob
lem of "Chcapness with durability -
q problem that has been solved by
scores of American firms-the Bri,-
ish market will be very wide.
Called "Fordcttes.-
Even Graham-W hite. formerly n,-
ted for his aeroplanes, is in the game
the result being a microscopic bug"
-four wheels, blackboard and a
miniature engine chugging away in
broad daylight above the rear wheels
and his vest pocket edition seils
for 95 guineas. a little over SiOO at
present rate of exchange.
An American. viewing the first pro
cession of them through Lond IN
streets. grunted::
"Humph--FOrdette"
1t isn't even enough OF a motor car
20 win that title, but It's the cheap
est challenge to Henry Yet ccncocted
And beside it his product looks like
a Rolls-Royce.
Sons day someOne NAV cop,