The Dallas express. [volume] (Dallas, Tex.) 1893-1970, 1919-11-22
THE Personal EXPERIENCE OF
A LOUISIANA CITIZEN.


r1ello there, old friend" hailed
.wo Young men as the editor was
aors,ny the Union Depot last Tues
dow night When the editor turned
80 .ee from whom had come such cor
noN Greeting. two young men, whom
tho editor had the pleasure OF teach
ing in Ringgold, La, in BULL ap-
,roocbed and extended their hands.
After talking over the past and ask
ing questions concerning the severa,
fao,ilies that were living In hinssolu
~ben the editor worked there' we
FnalIv asked, "Why are you boys not
- STRAIGHT College where you atlenu-
ed school last Year,? 80 .ho
To this question, the eluer VI me
two Dung men, leaning hIinseil
against a post on Louisiana S1reet'
renlied as follows: wen salu ne
atbings have changed in our COM
,onnitv and the change Is against
nc the Negro race. SINCE the world
war has ended in favor of the allles'
tbe good white people % OF our
community have shown the Nesroes
of the few privileges that they en-
loved before the war. For example,
no. continued, 1--WE own $3.50 au-
tomobile, for which we PAID casn;
Five white men met my Drotner anu
me the other day, while we were
ont for a spin, stopped our car and
addressed us as follows: we want
Won MIG gers to understand that TINS,
we are not going to allow you damn
niggers to be riding around In THIS
community in automobiles; IL we
catch YOU out again in this car we
are going to break your damn necks,
hear that? The best things you coons
can do is to sell that car as quick
as you can concluded the 'law-abld-
ing white men. We were not AFRAID
of them" harply continued the elder
Young man, "but we knew that 1
we continued to drive our car, trouble
would arise, and should we get the
hest of the fight, all of the flaw
abiding white men of the community
would come together for the purpose
of lynching and burning not only
us, but our father, mother, sisters
and brothers Should they fail in
this, they would call upon the state
for troops and would disarm us and
turn us over to the mobs. After
bordering over all these things and
listening to the persuasion of our
father, we decided to drive the car
no more, and drove it into the family
garage. What do you think happen
ed?" asked he. Those white men
came out there and set fire to the
garage, and had we not acted quick
ly, would have burned the automo-
bile to ashes" Changing positions
in order to rest his feet, he said,
Again, l was out for drive last
Sunday with a young lady of our
community. When we passed a crowd
of respectable white men they threw
rocks into the buggy in which we
were riding. I stopped and demand
ed them to stop or prepare for the
worst. They stopped because they
were not prepared to take me out of
the buggy and lynch me; but even
this is not the end of that affair.
That is not ALL" he continued, "If
Negro in an automobile meets a
white man driving buggy or wagon,
the Negro must give the whole road
to the white man, even if he is forced
to drive into a ditch. II a Negro
drives up behind a white man in a
buggy or wagon, the Negro must not
woman in America and by her own
statement, her increase Of business
was made possible by Advertising.
Her products are more familiar than
others 70 the public for the reason
that she knew that the rublic would
buy only that product with which it
was most familiar and she made
hers more familiar than others.
Your business is no exception to
this general rule. If YOU wish to
sell to the public let the public know
it. Make your commodity so famil-
lar that without exercising cons
cious choice the public will demand
it rather than others. Sure it takes
money. Spend some money to make
more money.
There is nc reason why with ten
m'niana of Negroes from which to
draw there should not he hundreds
of institutions and factories of more
than ordinary size and Importance.
The news papers are read by at least
of this ten million. II is cheaper
to pay the advertising rate of what
ever size 1t may be than to try nv
other means u reach your public.
In the first place the papers reach
parts of the public which your per-
sonal advertising could not appeal
to. Secondly, its form may he made
more catchy and attractive in a news
nsDers, lastly because paper of TO-
goo circulation which costs you from
~ 80 to 1876 pcr insertion is MANY
dollars cheaper than 10000 two or
one cent stamps plus the cost of
rNner End envelopes which you would
otherwise use.
There is a crying need among Ne
sroes in America for more financial
Continued on naga 5l