The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1919-10-24

tick. which is now on the run thruout
the South, eliminate the fly and ma
laria mosquito, and removement OF
other artificial obstacles to the adj
vancement of the South; the raising
o. a large fund for advertising the
South and laying the facts about 1t
before the people of the United States
and the world. and the development
and settlement of the vacant lands.
Mr.. Ucker referred to what has
been known as the California spirit.
He told of the over-production of Cal
ifornia citrus fruit and Of the subse-
quent successful marketing of these
crops through national advertising.
He called attention to page adVer-
tisements in the Saturday Evening
Post and other publications Of the
California oranges, raisins, walnuts,
logan berries and of the apples of
Oregon. These advertisements. as
pointed out by Mr.. Ucker, are printed
in the Saturday Evening Post, at a
cost of $4,000 a page for one issue of
the magazine. Mr.SUcker stated that
this advertising of California fruits
had been so effective that Florida
fruit was being purchased by Cali
fcrnians and sold as California fruit,
and that hotels in the east were put
ting local fruits and vegetables on
their tables camoufaged as Califor-
MIA products, for the reason that the
guests of these hotels think the CAL
ifornia products better. The adver-
tising Of California products has had
wonderful Psychological effect on
has proved to be most successful!
propaganda.
To illustrate the wonderful spirit
which built modern California, Mr..
Ucker related story of man from
Iowa, who had gone out to California,
made big success, and had returned
to his home state for a visit. One
day in driving through the rural dis
tricts of Iowa, this man suddenly
found himself behind an old fashioned
funeral procession. He followed the
funeral to the cemetery. At the
grave the minister asked if there was
any one present who would like to say
anything about the deceased. There
was some shuff1ing of feet and consid-
cradle silence.
Getting restless, and seeing that no
one had anything to say, the former
Iowan spoke up. Ladies' and gentle
men," he said, "since there seems to
be no one who wishes to say any
thing about the deceased. | suggest
that some one make us a talk on the
glories of California"
Mr. Ucker was followed by Judge
Chamberlain. The judge told of hav-
ing gone to South Dakota, in the days
of James G. Hill, and of having taken
up a homestead, which he ultimately
developed into a great farm. Judge
Chamberlain said that the people who
settled these homestead lands in the
west went through the same things
that the people of the South are go
ing through today, but that they
stuck to it and won out. Judge Cham
berlain said that recently a home
stead farm in one of the middle west
ern states sold for $1,000 an acre
Judge Chamberlain said that the
one permanent industry in any coun-
try is agriculture, and that no agri-
culture can be successful without live
stock. He said that live stock was
the thing with which to develop the
South, but that before any success
could be made of the live stock indus.
ttry in this section of the country, il
would be necessary to get rid of tn.
cattle tick. in order that bloodeC
stock may be brought into these
parts, without danger of dying from
Texas fever. Until the tick is eradi
Gated, said Judge Chamberlain, NJ
progressive farmers can be- induced
to locate in Florida Or any other ticl
infested state. Judge Chamberlain
told of a visit to the farm of Mr.. L
K. Edwards, at Irvine, in this county
He said that Mr.. Edwards farm wa
the best that he had seen in Florida
and one of the best that he had seel
III the entire South.
Following the talk by. the visitors
brief comments were made by Mr.. L
K Edwards, Mr.. George MacKay, Mr.
John H: Taylor, Mr. w. NJ. Gist, MI
A. C. Blowers. Mr.. J. L. Edwards an,
others.
Mr.. Ucker had pointed out at tn
beginning of his talk that the charte
Of the Southern Settlement and De
velopment Organization provides tina
!, the organization shall never operat
for profit and that no charges shal
5e made for any of it's services. It
) simply an organization for develop
ing the South.
) See Main Street Market special
: | cndn