The Beaver herald. [volume] (Beaver, O.T. [Okla.]) 1895-1923, 1919-01-30
GOOD MAGAZINE
FOR HERALD FOLKS
Woman's World Can be Had at Half
the Regular Price by Those Who
Pay up and Renew for Herald

The Herald is in a position to offer
Womans World OF Chicago, one of
the high class magazines of the
country, to all paid in advance sub
scribers to the Herald at half the reg
ular subscription price of the maga-
zine. The regular subscription price
of the Herald is $50 per year in
Beaver county and SO per year out
side the county The regular sub
scription of Woman's World is so
cents per year regardless of zones.
The combination price for the two
publications Is the regular price for
the Herald plus rs cents for the
Woman's World. This is giving our
subscribers Woman's World at half
its regular subscription price, and
saves our subscribers 25 cents on
each subscription for the magazine.
plus the postage and trouble OF sub
scribing for the magazine direct.
We have been asked how weekly
paper can legally or consistently ad-
vertise magazine club offer the OBJ
ject of which is to increase its circu-
lation, when all the weekly papers
are required. by the War Industries
Board to reduce their paper consump-
tion Is per cent. Our object in maxi
ing this club offer is not to increase
our circulation. but to assist us in'se-
curing a prompt cash renewal from
as many of our subscribers as possl-
BILE. The government requires that
all subscriptions be discontinued at
expiration unless the renewal Is paid
in advance. From 20 to 80 per cent
of the subscribers oe the average
weekly paper have beea accustomed
to pay for their subscriptions when
the spirit moved them, and the pub
Usher desirous of retaining their
good will. has continued many OF
them on his list, not only for one
year but for two or three years.
We must have cash in advance to
keep up, and now the government is
forcing us to do what we should have
done voluntarily long ago. Our en-
| tire list is placed on a strictly cash
in advance basis. The result Is cut
| ting of of the delinquents, but II will
leave our list in a healthier and more
vigorous condition than before.
It seems to us the good will of the
man who won't pay up after getting
this explanation, and after receiving
this liberal club offer. isn't worth
having. and the longer we retain him
on our list the more of liability he
becomes. In the strict application OF
this rule we will doubtless lose some
of our circulation, but It will be the
Improbable part. We will have COM
piled with the Is per cent govern
mental regulation and will rid oul
business of one of its greatest leaks
the delinquent subscriber.
The subscribers who have, been IN
the habit of paying In advance are
the ones who deserve the creates,
consideration, and they are the one:
above all others who should be giver
an opportunity to accept this club Of
fer.
WOman's World is on war basis
The publishers have reduced the cir
culation from 100000 to 1000,
900; have already donated $4,000
worth of advertising space to Uncle
Sam and intend to contribute more
We use Woman's World in club will
our paper with full assurance all tn,
government regulations have been al
ready met and are giving our readers
larger value In high class readins
matter than they can get elsewhere
at much higher price.
Take advantage OF this clubbing
offer by promptly paying arrears fol
the Herald and In advance for botl
publications. Bring or send thu
money to
THE HERALD. :
Beaver. Okla