Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1919-02-04
THE NORTHWEST
TOURIST ASSOCIATION

Oregon will act as host this sum
mer to the National Editorial Asso-
citation as one OF the results OF the
activities OF the Pacific Northwest
Tourist Association. This body OF
men and women is made up OF the
brightest minds in the newspaper
world and the results that will ac-
crue from a publicity standpoint are
beyond all computation. During the
past two years the Tourist Associa-
tion representing Oregon, Washing
ton and British Columbia has spent
$4,000 to attract tourists to the
Pacific Northwest and the results
have been far beyond expectations
when war conditions are taken into
consideration. That Oregon has re-
ceived the greater benefit over the
other commonwealths is evident in
the attendance at Crater Lake. There
are IL National Parks In the United
States and all but two showed a de-
crease in attendance except Crater
Lake and Rainier National Crater
Lake showed an increase of between
25 to 40 per cent and nearly $4,000
people visited Rainier National while
all parts OF the Pacific Northwest
were included in the various phases
Of publicity.
The total expenditure of the tour
lists and vacation seeker per annum
is not less than One Billion Dollars
and II is to secure our fair share Of
this immense revenue that this asso-
ciation exists.
1t Is safe to say that within a very
short time the Pacific Northwest
and II can be demonstrated by fig
nres-can derive from Fifty to One
Hundred Million Dollars of actual
cash from the encouragement OF this
travel. This cash remains in the
Pacific Northwest. 1t Is not sent out
for any raw material, nor for any
other commodity, but remains here
to help every individual citizen In
the development of his business, and
in the payment of his taxes and the
Tourist is absolutely the fore runner
of the settler, the new investor and
the manufacturer.
Travel by rail was discouraged last
year and as far as going abroad is
concerned there will be nothing do
ing this year. The war is over and
the people have the money and de-
sire to travel. We have so far ex-
pended $4,000, to attract atten-
tion TO the greatest asset we have
and we only need to keep up the
work to secure returns based on this
expenditure far beyond the desires Of
the most avaricious. To illustrate:
the Park to Park Highway Associa-
tion at a recent meeting in Spokane
reported 10000 machines entering
Spokane over the Yellowstone High
way with an average of four in ma
chine. Suppose these machines were
gathered together in Spokane in one
day. You know what 1t costs you to
travel. Take this amount and multi
ply It by 10000 and look at the total
and this is the way this new money
that costs us practically nothing to
get flows in steady stream into our
lay. House Bill 76 calls for another
appropriation to cover the coming
two years, for the same amount
asked for two years ago and depend
ent upon Washington and British
Columbia following with the same
amount they gave previously. No
appropriation has secured more for
Oregon or been better administered.
The work is under the constant at
tention of some of our leading bust
ness men who give their time free of
charge and pay their own expenses
when attending the meetings OF the
Board of Directors,
The state revenues are used to de-
velop every other asset. either by
maintaining departments, enforce