Gunnison news-champion., 1919-11-14
STANDARDIZED PnlC1s
IN p31NIllg0. WHY
VI USE TUEn

Steomhsak Springs Pilst:-
The unb9i1o0aliko Wotho1o q
Nswspaper publishsrs has become Z
joke-a tSagie jeke IN many instances
as witness 1000 newspaDeD eene out
cut II business In tie past year. But
more aad more evsIy year tie suoeess-
ful nswspaper puhlishers are bringing
their a4airs oa' . business basis ThG
PIet maAe long step In this diree-
tiea 6ve Or nix years ego wheA Il
adepted . nat advertising rate, The
same for al, puhlished the rate each
week at tie head Of it, editorial col
umn and never deviated from Il under
any eireumstance8.
Nov We have takea another loag
step IN business methods By adopting
the Franklin Printing Price List n
the job printing shop. This II the
same price list that has been adopted
by all the large print shops in Denvel
and BY the most enterprising printer
Throughout the state-Greeley, Fort
Collins. Grand Junction, Gunnison,
Aontrose and many other towns base
all their printing On TIE Franklin list,
Il 10 the scientific method ~ applied
to job printing, the standardized one
price marked In plain figures system.
Il il not left to guesswcrk. in vogue
in most print shops and we confess
largely used In the Pilot Office In the
past. Prices are constantly changing.
the things that enter into printing
production fuctuating constantly, but
most Of the time going up. The hg-
ures Of the Franklin list keep in touch
with changing costs and leave . fair
margin Of profit. Nothing is left to
guesswork.
A newspaper Is as legitimate =
business enterprise as . merchant or
q manufacturer. It Is not entitled to,
and the high-grade papers do not ask
anything in the way Of charity, ITO
help the paper" II it renders SER
vice II is entitled to patronage; II it
does not, It has no right to ask for
patronage. Newspaper men nowadays
feel ashamed Of those who appeal for
help on q charity basis. They de-
grade and cheaper the profession. A
newspaper that deserves to exist does
not have to make such an appeal.
The Pilots subscription and adver-
tising department has long been on q
business basis; now the job shop fol-
lows suit with standardized prices
and no deviation, the same prices
charged in Denver and the leading
towns in the state.
We appreciate your patronage along
printing, advertising or subscription
lines on legitimate standardized
basis Of business, and. with the policy
of giving value for value received.
The above article SO exactly Ats con-
ditions in Gunnison that we publish it
entire. News-Champion believes it is
on as correct business basis as any
institution in town or county. Our
subscriptions are payable in advance.
II not paid. we assume that you do
not want the paper and stop it. The
advertising is on q fat rate of 20
cents an inch to one and all, home and
foreign advertisers. We have for
months adopted the Franklin price list
on job pffgt,Lg, because after numer-
GUS tests with our old prices, and find-
ing it sometimes lower, sometimes
higher, we came to the conclusion that
theexperts who issue it for over 1000
papers in the west, knew their busi-
ness and knew factory costs better
than we do.
News-C Champion asks fair profit
on its printing. More we will not
take, less Is not good business.