The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-10-08

"MUsIC FOR MEDICINE"
PROVES POPULAR IDEA
Approaching the problem of open
Ing new sales channels for phono-
graphs and records was accomplish.
cd very successfully last summer by
the Hun Music Co. OF Bethlehem
j Pa, by working up interest In pho
nograph music among the sick and
! bed ridden of the population Of
! bethlehem. Allentown, Hellertown
Coplay. Ea ston and a score Of Lehigt
Valley towns
The inspira alton came TO the man
sgement through circulation OF that
story of the Yankee doug hboys who
memory after shell shock was re-
vived by The Little Gray Home In
the West" played In a homeopathic
hospital of the Red Cross In France
and when investigation into the mu-
sico-therapy theory was made. Huff's
realized that they had a big field
open TO them
II was found that Mrs. Maude Ida
lfsen. head of the department of
usico-therapy, was director OF n1u-
sic In reconstruction hospitals for
the American Red Cross and that by
CO. ordinatinE music with living Yank
heroes were being made well happy
and wise"
like Medicine Ads
Her methods were studied and
then the HUFF establishment ran ad-
vertisem nnts which took the breath
of patrons. They read like drug store
copy. For instance, one leader line
on mage spread was. Safe, Sane
and Satisfactory Compromising OF
Prescribed Music"
Another stated that well trained
md egpe rie4aeeri clerks and most
modern facilities make possible the
giving of an unequal personal serv-
lice"
Then followed an explanation OF
the work done BY Mrs. I1sen in CO.
operation with doctors and surgeons
in all kinds OF sanatoria and hospit-
ais with the punRent advice to read
in the book of Samnel how Kine
Saul. heir to diseaseS of the mind
and soul. was refreshed and we'll
when David played the harp PEG
| pie were urged to take seriously this
story from Holy Writ, the HUFF ad-
vertisements claiming that Doctor
I'sen considered It the first authen.
tice account Of the therapeu use
of music in treating bodily ailments
| Now, Huffs run big space adver-
| tisements which they call prescrip.
tions. The lists are taken from the
| selections used in Red Cross hospit-
| tails and are those which Mrs. Ilsen
uses in her work.
| Here are a few samp pie prescrfr-
| tions suggested by Huff's
INSOMNIA
| Spinning Maiden-Raf
| Ave Maria-Schubert (violin).
| Man1rny's SonF--ware
RHEUMATISM
! Toerata Bach
| Rondo. Sonata, Opus IS: Presto
con fuoco. Opus ~ Rondo from So
nata. OPUS 10, No. / Minuette from
Opus 40, No 3. Beethoven.
| erenade-Schu
| Reverle--Schutt.
HYsTERIA
Les Contes des Hor
! mann Often bach.
Moonlight Sonata, first nrovero ent
To Wild Rose fceIesta Mac.
Fleet hoven.
DoweIL
........ DYSPEPSIA
La Cinduintaino--Gabriel Marie.
! Tamhorouin Chinois--KretsIer.
| Hungarian Dances---Brahnas.
Spanish Dance--Sarasate
Hungarian Etude--MacDoweli.
! To the Sea4Mac Dowell
| -PachnaninoY.
| Mazurka. A Minor-Chopfn
Spring Waltz, y fiat !. major--car
emo.
! March rotes1ue-Singing
I Tntfta ffnys ~ rolt
| Incnrahle diseases neurasthent IA
heart trouble, aphasia, liver disease,
ALI are being prescribed for b,
Huff's and none of their staff ha.
passed the State pharmaceutical
board.
The public likes something neu
and the HUFF service carries a mes
sage OF hope to many household.
where some loved one suffers Thos,
who have ever been in such cas-,
know how people will grasp at any
thing that might carry even the re-
seate flush OF hope Of reIief--anc
the result has been that the HUFF
prescriptions are being cashed In fol
hir business
II has its educational side AZ well
tins smith az people sre finding tht
beauties Of the classical compost
tons and are getting away from IN,
rsetinle selections Of which they. y
quickly tire
Doctors have declared that N,
| HUFF service Is. based on, sound unedi-
cal practice, quoting the use Of mu.
sic in asylums and psychopathi,
wards They have told patients Il
try the records and as result; ir
some instances, people have over
come their pet antipathy 10 the talk.
ing machine and have purchased
! phonographs because they must hav.
| Them 10 take their medicine -
RIG POLICEMAN
LIVING TESTIMONIAL
When n traffic cop in Kansas CIT,
| bought a pair of cushion sole shoes
on a peculiar last, the shoe mar
from whom he bought them got 4
| bunch
| This officer was unusually large .
man whom folks would notice. And
his personality was such that on.
would remember him. He had man,
| friends among the passershy. So one
day the shoe man arranged a win.
dow of the shoes. making his appea
10 men in search OF foot comfort
! He had the officer bring down hi.
! portrait and write a testimonial let
J tar Tlxte q nj