The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1919-11-21
FARM TO TABLE
WEEK. NOV. 1922.
SHIP BY TRUCK
AuToMoBILITSTS URGED TO FILL
THEIR MARKET BASKETS
IN COUNTRY.
SAVING The FOOO SUPPLY
Farmer Is Urged to Cooperate With
Motorist by Offering Products at
Reduced Prices-Great Surplus of
Food in Hands Of Producers.

It's up to American motorists to
come to the rescue of thousands of
tons of farm produce. Vast supplies
OF apples, potatoes, onions, beets, cab
bage, squash, pumpkins and other per-
ishable foor stuffs are now in the
hands of farmers. Tons and tons of
it will rot and spoil for lack of time
and transportation to markets and
shipping centers, unless outside help
and facilities come to the aid of the
farmers.
"Farm-to-Table" week, November
1922 has been designated by the auto
mobile industry for nationwide dem
onstration of the readiness and will
lingness of city motorists and the far
mer to get-to-gether in relieving the
acute situation.
Motor to the country and fill your
market baskets" is the slogan adopted
by the allied constituents of H. G. l..
From reports received from various
"Farm-to-Table" headquarters literally
swarms of autoists will take the road
during the week So pronounced has
been the indicated response on the
part of car owners, leaders in the
movement are taking steps to inform
not only the farmers along the beaten
highway routes and paved roads, but
as we'll, the farmers along the small
country lanes and out-of-way roads.
Knowing that prices are apt to be low
er on the last travelled roads, and the
supplies just as plentiful, thousands
of car owners are expected to explore
farther than the usual routes Thus
more farmers and more city consum-
ers will be served by the movement.
The success of the entire undertak,
ing is largely up to the farmer. He
can make or break his chances for fu-
ture trade of this character. If his
prices are no lower than those charg-
ed in the city he will not receive the
fullest cooperation from the city mo-
torist. In fixing his prices the farm
er should bear in mind that when the
city man comes to his gate he is saw
ed the expense and time of transport
ing his goods to market. And that
the city man is spending his time, gas
cline and tire wear to help move and
rescue his produce.
"Farm-to-Table" week has many at
fractions for the city car owner. Aside
from the feature of reduced prices of
butter, eggs, fruits and vegetables
there are other benefits. He can make
his motor car more efficient. There
is the element of recreation presented
by short tour into the country, when
the country roadsides and fields are
aDlaze with autumnal colOrings. Also
there is the item of health. A trip in
the brisk, snappy November tempera-
ture is certain to impress the city man
with the importance of more frequent
and longer trips during the fall and
early winter season.
"Farm-to-T Table" week is a $3.50
proposition. The farmers furnish
equipment consisting of a roadside
market and blackboard or sign list
ing his wares and reasonable prices
for same. The motorlst equipment is
his automobile and few hours leis-
ure time. = Both should be possessed
of spirit of teamwork
Nov. 1922 has tremendous possibil-
tiles. A majority of Americas 5000
900 motorists are expected to take ad-
vantage of them. Likewise thousands
of farmers will be benefited by this
vast co-operatiye program.