The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1919-06-09
TANLAC SALES
ESTABLISH new
WORLD RECORD
Bottles Sold IN Four Years
Would Reach from New
York to Denver, Colo.


although the public has become accus-
toned to big figures, the story of the
marvellous growth and development OF
Tanlac forms one of the most interest
ing chapters of Americas latter day
commercial history.
Four years ago very few people had
ever heard of Tanlac-Today it I'M
questionably has the largest sale of
any medicine in the world, and is as
we'll known in Canada as in this
country In the brief period Of only
four years time this now famous rem
edy has leaped from obscurity to the
very pinnacle of success. Its fame, in
fact, has long since spread beyond the
limits of the continent, and numer-
Gus inquiries regarding it are now
being received from many foreign
countries.
Very few people. however, fully
realize what a really wonderful rec
ord Tanlac has made. Indeed, If 1t
were not for the unquestionable facts
and figures given out by the largest
and best known drug firms Of the
country the story Of its success would
be hard to believe.
Up to January first, the total sales
of Tanlac amounted to approximately
twelve million bottles. The demand
however is increasing, for during the
first ten weeks of this year over. one
million bottles were sold and distrib-
uted in the United States and Canada,
the exact figure being 1,306,1S6 in
three months.
At this rate, therefore, the sales for
the present year will amount to more
than five million bottles. This will
mean that 1900 bottles Of Tanlac
will be sold during every day of the
year or 2,100 bottles for every hour of
| the average working day.
| These figures are too stupendous
! for the average mind to grasp, but
| one may visualize what twelve mil
| lion bottles means by imagining them
laid out in single file end to end
T.! Thus laid they would make a track of
| Tanlac from New York through Chi
cago, and on to Denver, Colorado; or
| they would form a double track of
| Tanlac from the Great Lakes to the
Gulf of Mexico. Piled end on end they
would tower 1875 times as high as
Pixies Peak, or rise 1888 times high
er than the Woolworth Building in
| New York, the tallest building In the
world
The demand for Tanlac has become
so great that its sales instead of be-
ing measured by the gross as other
preparations have been, is now reck-
oned by the carload, and even by the
trainload. In proof of this 1t is a
noteworthy fact that the leading drug
jobbers everywhere now buy Tanlac
almost exclusively in car load lots.
To supply the Pacific Coast trade
alone requires from forty to fifty car
| loads per year. Jobbers of the Middle
West are selling from seventy to
eighty cars per year. One jobbing
concern alone, the Evans-Smith Drug
Company Of Kansas City, Missouri, is
selling at the rate of twenty car loads
/ of $4,000 bottles each per year In a
letter dated April 10Th, Julius M.
! Price of that company says: In fig
uring the amount of Tanlac sold since
taking this agency we find that we are
now working on the thirteenth car.
having sold more than a quarter Of a
million packages in eight months"
The well known drug firm of Hessig-
Ellis Drug Company, of Memphis,
Tennessee, has sold over forty car
loads since the introduction of Tanlac
in that state four years ago. Mr.. R.
R. Ellis, president of that company, is
authority for the statement that the
demand for Tanlac has been greater
than any other five medicines com
bined.
t Within the past ninety days, ten car
loads of Tanlac have gone to supply
the demand of British Columbia, Sas-
kachewan. Alberta and Manitoba.
Mr.. Charles Med. Hay, president of
Of Toronto, one Of the oldest and best
known jobbing concerns in Canada,
says: I'VE have handled in Ontario
Province, Canada, five car loads of
/ Tanlac since October, 1918, while our
total purchases have amounted to IL
cars within the past two years.
The Owl Drug Company of San
Francisco, the largest retail druggists
on the Pacific Coast, state that they
have sold more than 10000 bottles
at retail, which surpasses the remark
able record of the Jacobs Pharmacy
Company of Atlanta, who have sold ap-
proxtmately $4,000 bottles at retail.
These enormous sales mean but one
thing. and that is-Merit.
Tanlac is widely advertised. It is
true, but such an unprecedented and
rapidly growing demand could not be
brought about by advertising alone
One bottle is sold in a neighborhood
through advertising, but ten more
bottles are sold In that community
after the first bottle produces results
People are always willing to talk
about their ailments. but they are
more than willing to tell others OF
the medicine that helps them.
Tanlac Is composed Of the mos,
beneficial roots and herbs known tc
science. The formula complies with all
national and state pure food and
health laws Of both the United States
and Canada, and absolute merit and
merit alone Is rasnnnsihla for its nha