Omaha daily bee., 1919-07-12
WOLF TO APPLY
lSTORE METHODS
! TO REAL ESTATE
Prominent ReaItor to Offer so
Pieces Of Property, VAL
ued at Over Million
in Big Sale.


selling real estate you can apply
department store methods In
other words, | believe that in the
real estate business you can go
into the open market, buy property
at the best 'obtainable prices and
Their sell the same to customers.
thus making a reasonable profit"
said Harry A. Wolf OF the H. A.
Welt company, one of the most sue
ce&sful realtors in the central west
"At least, | am going to try the
experiment" added Mr.. Wolf, land
so confident am | that the expert
mcnt will be a success that am
taking a full page of space in The
Sunday Bee. offering 50 pieces Of
Omaha property, the aggregate
value of which will exceed $1,000,
00o."
Tie H. A. Wolf company, as is
we'll known, started i'll the real es
tate business in small way in
Omaha something like six years
age. By its square business methods
it has forged ahead until it has be-
come one of the strongest concerns
It's sales last year aggregated some
thing over $2,S00,000.
Discussing his plans of handling
real estate and giving customers the
benefit of his knowledge on values
and his years of expert experience,
Mr.. Wolf added:
Wants Only Fair Profit.
"As l said, I am going to try real
department store methods. The
properties that l propose advertis-
ing in The Sunday Bee are all good
bargains. They are SO good that
bought them with my own money
and in selling them | am going to
be satisfied with fair profit, letting
my customers in on the transactions
so that they will be able to share
]. in the profits.
"You know that the head of a
progressive store is always on the
lookout for bargains and when the
bargains are obtained, he is in a
position where he can undersell
most of his competitors. give his
customers the best goods at the
lowest possible prices and at the
same time make fair profit for
himself. This is the very thing that
/ propose to do in handling real
estate. 1t is an innovation, but |
believe it will work out.
Immediately after the armistice
was signed, realized that in build
ing-construction, prices were going
up and to stay. 1t is fact that in
construction the major portion of
the cost is for labor, and as I view
the situation the wages of men have
gone up to stay and to stay per-
manently. | took the position that
if / could purchase property at be-
fore-the-war prices, | could make
money for myself and for my Gus
toners by taking over properties
and letting go of them to parties
who might want to buy. | am now
going to do that very thing and l
am going to give my customers
I, some bargains.
To Satisfy Customer.
"The average real estate agent
starts out by hunting a customer
and afterward he seeks a property
that he thinks will satisfy that par
ticular customer. Result is, the GUS
toner becomes skeptical and hest
tates about buying. Much of the
property is withdrawn from the
market and the sales are not made.
With me, l buy the property, paying
the owner his price and then l am
in position to give my clients the
benefits of my experience in val
ues."
Mr.. Wolf is conceded to be one
Of the experts on values and con-
stantiy he is called upon by banks,
trust and land companies to ap-
praise properties in the city and
Acountry.
Speaking about values" said Mr..
Wolf, there is going to be lots of
money made on Omaha real estate.
Values are not going down, but in
stead. are going to increase, and
while upon this subject, let me say
that the tenant has little cause for
complaint by reason of the fact that
his rent has been raised. The in
crease in rent has not kept pace
with the increase in the cost Of
construction.
"Since prior to the war, rents
have advanced probably Is per
cent. During the same period the
cost of building construction has
increased fully 100 per cent and
there is little to indicate that there
is going to be any decline in rents
in the near future. Thus, my ad-
vice to the man who wants home
is to buy now and not delay, for
instead of property values being
lower in Omaha, they are going to
be much higher"