The Morgan City daily review. (Morgan City, La.) 1916-1920, 1919-05-24
Trade Problems Are Very
Complex, Cypress
Men Say
Manufacturers Of Cypress the
''WOOd EternaP' Re-elect
All Former
Officers

Discussion OF postwar problems.
declared by members to be very COM
plex. featured the annual convention
of the Southern Cypress Manufacture
ers' Association. held Thursday at
the Grunewald Hotel in New Or
leans. The association also author
lied its secretary to draw resolu-
tions, asking that the railroads. wire
systems and express companies be
returned to their former owners
President Wilbert. in his annual ad-
dress. dwelt on the changes the war
brought and declared it unlikely that
private industry would ever again be
as free from government supervision
as it was in pre-war days.
"The two thoughts we should con-
tinually bear in mind, are first, what
we have accomplished during our ex-
istence which carries with it the
knowledge that we can do things,
and second. the fact that there is
more reason than ever before for
the kind of joint and intelligent ef-
fort which can only be brought about
by continued association work." he
said.
The advantages that the cypress
lumber industry has gained by its ma
tional advertising campaign was en-
phasized at the convention. The
walls were lined with copies of ad-
vertisements from many different
periodicals, pointing out the advan-
tages Of the wood eternal" One of
the most interesting Of these was the
reproduction of = cypress mummy
case, constructed 5000 years ago and
now on exhibition in . museum in
this country i
|. TRADE MAKES. AN ASSET.
The advantages Of trade marketing
cypress lumber, now generally in;
force by members of the association,
was emphasized by the committee on
trademark in its annual report.
THE result of your advertising and
trademark campaigns are so self-evi-
dent that it would be absurd for this
committee to recount them here"
the report continued. Trademark
advertising reduces selling cost to
the lowest minimum to such an ex-
tent that manufacturing costs are al
SO reduced. If you should pause for
only short time in a liberal sup
port of your trademark and advertis-
ing fund and your publicity plans
were curtailed, the margin between
cost and selling price would vanish
so rapidly as to be appalling. Trade
marks make profits of good will.
These are well-established principles
applied by the most successful build
ers of big industry"
The treasurer's report submitted
by E. G. Swartz, showed the asso-
citation to be in a strong financial po-
sition.
Secretary George E. Watson said
his mail is flooded with requests for
information for cypress lumber and
that he believed there were more
people in the country than for many
years, who were planning to build
home. The wood eternal" is now
being exploited in the public schools
of New York, where lecture illus
trated by lantern slides is given for
the children.
Murray Springer of Chicago said,
the Southern Cypdess Manufacturers
Association had shown the entire
country what an organization could
do when the members stood together
and cooperated.
UNIFORM ACCOUNTING
The association went on record as
approving the report of committee
on uniform cost accounting, which
submitted plan that it is believed
will greatly assist members in arriv-
ing at accurate costs without entail
ing any great change in existing
bookkeeping systems. Committee
reports on insurance, grades and
specifications and on railroads and
transportation were also read and ac-
cepted.
Rate matters are still in an unsat-
isfactory condition, E. w. Mckay,
traffic manager reported.
All the officers of the association
and the board of directors were re-
elected unanimously. They are:
Frederic Wilbert, president, Plaque
mine, La; H. B. Hewes, first vice
president, Jeanerette, La; J. w. Oak
ford, second vice-president, Way