The Bridgeport times and evening farmer., 1919-10-13
(COntinued from Saturday.
 Some "Whys'

Some "Whys''
 During the war, when we were engaged in that seven-fOld drive for money, a young Jew, appar- ently we'll educated, appealing to a crowd to contribute to this seven-fold fund, said:
 we are all united now-the Jew with his staff, the Catholic with his Cross, the Protestant with his triangle
 All he knew Of Protestant symbolism was the emblem of the Y. M. c. A
 Speaking intimately, the church should advertise
 To invite non-church members to attend church.
 To invite indifferent church mem bers to attend.
 To enable the pastor to reach all the people in the city and country.
 The best preaching in the world is of small moment unless there are people to hear it.
 According to the latest avail able census, the Protestant churches of the United States can seat 53, 100000 persons.
 The Protestant Church mem bership is only 25,000,00O.
 Not more than 60 per cent. or 15,O00,0OO of these attend church regularly.
 The Church, therefore, has as one object of advertising 53,- 500,OOO seats to as many people.
 Some Meuia of Advertising.
 The best possible medium of paid advertising is the newspa- per, daily or weekly, as the case may be.
 The newspaper is the most in sistent factor in our public life. It is with us morning, noon and night, at our meals, in the street cars. at clubs, hotels, on trains, wherever we may be.
 Like it or not we must admit that the American people are largely becoming a newspaper educated people.
 This provides a meorum or communicable out of which the church cannot afford and has no right to stay.
 Put Advertising in the Bu"2et..
 Every church should provide a definite amount of money every year for paid advertising.
 Even $1 per member would be 6 good starter.
 Suppose the Presbyterian churches in a given community combined their $1 member ad- vertising appropriation in order to carry on an educational cam paign or a, series of religious ad- vertisements, which would be a splendid thing to do.
 In the city of Chicago, for ex- ample, enough churches to make up d combined membership of 1S.0O0 could with $18,0OO carry S28 inches of advertising in each of the five great Chicago daily newspapers by inserting two ad- VertisementS each wo-k of 3-4 inches double column for Q period of nine months. That would be in the aggregate 4, LAO inches of newspaper space for S1S,OOO. For . $2 a member which would be very moderate sum, they could run an advertisement of 3-8 inches on three columns twice a, week for nine months, and for S5 a member, which would be very profitable investment, they could make it five times as much.
 In Kansas City 5000 Presby- terians at $1 each could carry 72O inches in the three Kansas City daily newspapers for $6,OO0 by inserting two advertisements five inches long double column tyVica 3 week.
 In the city of Decatur, Illinois, at the same rate of S1 per mem- Der per year, 2,500 Presbyterians could carry 2,736 inches of space in the two daily newspapers at the rate of two advertisements a week for nine months of 12 2-3 inches on three columns. For S2 per member per week these 2,50O Presbyterians could carry IS inches on five columns twice a week for nine months.
 In Fort Wayne, Indiana, 1900 Presbyterians for s1,800, or $1 per member per year. could carry