The evening Caledonian. [volume] (St. Johnsbury, Vt.) 1918-1920, 1919-05-19
EXIT VICTORY LOAN
The Selling Campaign of War Stamps
VIII Now Take Place of Victory
Loan


on forever" according to present
plans of the Treasury department.
Cup to the first of April our work
was largely constructive" said Mrs.
f. L. Higginson, savings director for
New England. at was a case of
recognizing, building up a personnel
and making new plans, and to do this
on a permanent basis has been no
easy task. Meanwhile, the sale of
Thrift and War Savings Stamps has
gone on quietly but steadily and
with no urging beyond a persistent
bringing to the attention of the pub
lie the fact that the War Savings
Stamps are a 100 per cent investment
and more, for they increase in value
from month to month. In fact, there
will be no drives this year; but we
hope to do our educational work in
thrift so thoroughly that people will
see for themselves the desirability Of
investing in w. S. S. as a government
security.
GAS many of our workers we're al
ready committed to the Victory Lib
erty Loan, we have been giving our
time and energy during April to the
furthering of that campaign. The
hiatus of interest in w. S. S. gave
just the opportunity we were waiting
for to open the school for the training
Of field secretaries which has been ar
ranged through the cooperation of
Dean Lord of Boston University.
Thirty-fve of our field secretaries,
men and women, from the different
states, are taking advantage of this
course, and we are confident the time
thus spent will bear fruit in the num-
Der of War Savings Societies that will
be organized in the next few months
Cup to the first of May we hao
established and confirmed 403 agen-
cies in Maine, 300 in New Hampshire
48 in Vermont, LAG in Massachus-.
etts, 956 in Rhode Island and 416 in
Connecticut. The number of Wal
Savings Societies reporting through
May are I'll for Maine, 294 for
New Hampshire, SIP for Massachus-
etts, 843 for Rhode Island. Our total
sales reported through the Federal
Reserve Bank and post-offices for the
first three months of this year were
1851, 691.81, or 40 cents per capita
for the entire district with it's seven
and quarter million population.
"Our success in the educational
propaganda has been remarkable,
superintendents and teachers alike CO
operating heartily with the Savings
Division in it's efforts to further the
thrift campaign along the new educa
tional lines. Material and devices
which have proved their value in
stimulating the thrift campaign the
past year, such as the Thrift M eter,
Honor Certificate and Happy Jack
Thrift Club are being used more wide
ly throughout the district. A Thrift
Chest has been added as a device for
home saving and is considered of dis
tinct value. An outline of a course
for home saving and is considered of
distinct value. An outline of a course
of study for elementary schools,
Thrift in the schools prepared by
the Government, has been received
with favor by many superintendent
and teachers throughout New Eng
land.
"a new and important feature of
our Thrift campaign is the work done
by the Salvage Bureau. Old clothes
and shoes are not included nor any
charities disturbed, but we are trying
to make it easy for women to turn
trash into cash'-or Thrift Stamps.
Starting with the junk dealers of this
State, who willingly agreed to give
Thrift Stamps for junk, the movement
mas spread to other states and even
10 other districts. Housewives are
saving tinfoil for the Salvation Army,
which will use the proceeds for War
Savings Stamps to add to their per-
fund. Dealers in secondhand
books, old coins and stamps are rea-
1y to give stamps in exchange for
,hese commodities, and not few of
he leading jewelers. are giving stamps
for old gold, silver and platinum.
"Our publicity bureau has been ac-
i've from teh start. In the four
months we have sent out $50 stories
% the daily papers. We are supply
ng $50 weekly papers regularly with
plate matter on thrift, besides special
articles to magazines and trade publ
cations; more than half of the month
y magazines are carrying our Frank
in advertisement, and there is a
steady increase in the number of big
advertisers who are willing to include
/ smalls-
n thrift is increasing so rapidly that
pace in the daily papers. We have
printed and distributed 100000
eafets, 100000 pay envelope inserts,
05,000 posters, $4,000 signs, 100000 :
Thrift Chests and 405,000 pieces or
material for the schools, including the
Happy Jack Thrift Club. Our plans
or the future include a weekly pic
orial news service to the schools and !.
o stores, industrial plants, railroad
tations, post-offices, etc.
GIN all the states the work of or
N