The Lake County times., 1919-03-21
FANNON
LECTURE IS
WELL-LIKED


IN the darkened hall OF The Hammond
-bs,,n.- ~ ,-.-,,,,..,-. -r,,,,...1.. .-t.,..
1'"7o
sieaol4S- IN ne screen hfiore the es@s
n iSe Noenls interested merchants and
Jerks ths dass Of crisis in the hisiofe
IL j Whte. general merchant were
tsvioiy shown There were his tolls and
struggles to keep his business al4Nes
heye we're his harassed eudeaVors is
eecafe loans WITH which 10 tide oEes.'
ana there in theil dozens We're the thciK-
tnp little eaAs hy which ms honcStlN
saroed profits were simply streaming
sNay from him. Those thsnish HttIs
ieSks we're recognized by every ietall
merchant present and the picture car
RED is lesson right home 70 them.
Two customers in the sstore. three
erAs and inc proprietor 10 serve them
bug the proprietor struggling 10 serve
both WEI q once. There was one situ-
suon- From the customers side Of the
counter the audience looked at it ami
saw cns customer hurry Of mpauenal1
without purchasing. Wrong change al
lesed. and no record or receipt TO check
the refund necessary to hold business
there was another leak I'm came z GUS
toner irate being billed asain for an
already paid account. The store had no
record. but the customer could trium-
phsntly produce 2 receipted bill signed
~ White himself. oHerwei ght waste
short change complaints customers es-
ranged through accounts Of Whites
Service" given by displeased Gust toners
.. Q. D charges overlooked and not en-
terec. charge and Goods takerL1 items
forgotten. cash out for goods bought
lsft Unrecorded, these and other leaks
we're AL revealed in their natural course
Of action It movie show with a
message and more for the merchant It
wHs a movie show with a really practical
leoture added for the benefit OF the whole
retail trade The lecturer was Mr. Shor-
land F. Fannon. who IS attached to the
Lecture Bureau OF the N c. II. Co, Day
ton. Ohio. The gospel Of store organIza-
ticn. and the employment of leak-sfop-
ping cash recording systems was Of
ccurse. tbs snsU ar to the unspoken ques-
,lanL How can ! prevent such losses n
rro1n store?" To answer the question
Vas however. left entirely 10 the business
tr utsnots OF the audience. and the lecAlre
was most evidently Appreciated Here
.ru some OF It's principal points recorded
sns ether merchants
"Co-operation. not cut-throat conpetl-
sion ia the key-note Of today's business, r
declared Mr. Fenuou and he showed fur
eher on IN nj. address how The whole
saler and the banker are both partners
81 thA retail merchant in these DAYS
Il. showed how by proper organization
If store the burden Of the business can
he shared nv all tbs help and the owner
80 that all the weight need not bear down
N tbs one mind which should be most
frse-nameIy the owners He empha-
sized At the outset the fact that in 1915
" the United states s16s.OIo979 hadt
been lost through store failures. 6494
stnres being involved including az the
/rrincipal business 59s general stores
f,Ga grocery stores SIS clothing and
furnishinE stores. POS dry goods bust
rs.ses and f5e hardware stores Little
leaks for The most part had sunk them
al and the hundreds Of other businesses
which had failed also.
prosecuting" said Fsnno1. zig
nrinc,pal cause of failures. Letting YOUR
can7petltor make the price is poor busi-
ness Credit IS important Credit 5 IS
important as capital in doing business
Good business methods are essential 10