The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1919-12-04

the Plains country with Lubbock AS
a distributing and commercial center
are better than ever before IN the
history OF the Great Southwest
Bountiful crops and general pros
perity are responsible for these con
ditions which are rapidly placing the
Plains country in the limelight OF the
commercial world.
For three years West Texas bat
tied against the adversely brought on
nv the elements. II was a sturdy ana
determined class Of people who look
cd failure in the face with a smile
and tried again. Today the country
|. reaping the benefits as though the
mower on high had been testing their
ability 10 withstand adversely. Inc
hank deposits are increasing with
amazing rapidity Crops are oeing
harvested and the farmers u receiV-
ing the highest market price ever ae
corded before. The crops raised
were better than for several years
and everything indicates a repetition
N the same conditions for next year.
Much land is producing four or more
times its value in crops, for this one
season. Farmers are liquidating their
Indebtedness and IL is generally char
acteristie Of Western people 70 81.
ways pay up first before personal
Injuries are considered. The banks
of Lubbock report that many farmers
hsv. virtually liquidated all their in
debtedness and still have substantial
bank deposits TO their credit. Inen
notes have been taken up. Their
grocery bills and other indebtedness
Tor life's necessities have been paid
and automobiles are being purchased
Trade IA at an advancement The
stores Of Lubbock are always crowd
ed with happy purchasers as result
Of the prosperous conditions which
exist
Another attractive feature OF these
excellent financial and retail condi-
tons IL the fact that they are not
brought on by any temporary boom.
I, Is merely the results OF phys'cai
success Il viii again be repeated
next year unless something radically
Unforeseen arises 10 prevent q. This
is not at ali likely, judging from past
history OF the Plains country.
There are four banks in Lubbock
with aggregate deposits at the close
OF business on October 81, Of ST.
sol .372. rs, with the principle icpos-
lis from the marketing Of the Tan
cropx yet % come. These oanklng
institutions have been very effective
in the developing of this country. Tor
during the period Of adversely the
heads Of these Institutions east their
lot with the farmers and business IN
tercsts. placing the funds OF the
banks al their disposal 50 far as =
was consistent with good banking and
showing the real value of a bank 70
a community in standing behind the
business interests in the face OF adj
vprsity and in this manner enabling
them 10 pull through. The result il
that the banks, like the farmers. are
reaping their reward and those living
in this section know that Lubbock
has a set Of banking institutions al
ways ready TO stand behind them
and encourage their success. This
materially makes the financial con-
ditions of this section good. There
were no mortgage foreclosures.
There were no sacrifices Of crops FOR
ready money. The farmers who have
worked so diligently in Lubbock
county have been able to realize
maximum money from their produc-
tion which also has very material
effect on the conditions as they
exist here today in a financial way.
Merchants Of Lubbock report es-
cellent business. There is greater
demand for merchandise. Not only
Is this true Of the immediate vicinity,
but the surrounding cities of the
Plains, are making greater demands
upon the merchandise centered at
Lubbock, showing that the prosper
GUS conditions are not alone confin-
ed to the city Of Lubbock. Larger
and better stocks Of merchandise are
10 be found and a visit to the COM
mercisl institutions ot the city will
convince the most skepticsl that just
as good and extensive a line Of mer-
chandise is to be found in Lubbock
as is 20 be found anywhere in the
larger cities of the state.
I'VE have done more business in
the last three months than in many
entire years in the past" stated one
Of the leading merchants Of Lubbock.
"a significant feature Of this exten-
sive business is the fact that people
are not buying trashy merchandise