The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-08-23

ilotOii, anu returning by way OF
Cordova, leaving Memphis short
The second trip, also a Tennessee
journey, will start on, the morning of
Sept. 2 for Brownsville. going by way
Of Millington, Kerrville, Atoka, Brigh-
ton, Covington and Henning, and re-
turning by way Of Stanton, Mason,
Braden, Galloway, Arlington n Ellen
Gale to Memphis.
The third trip, which is the feature
trip and the longest, leaves on the
morning of Sept. 9 for Clarksdale and
Charleston, Miss, by way of Eudora,
Robinsonville. Tunica, Dundee and Lula
to Clarksdale; Tutwiler, Sumner and
webb to Charleston, and returning
through Crenshaw, Sardis, Como, Sena-
tebia and Coldwater to Memphis.
There can be no doubt of the recep-
ton this truck train tour will receive"
declared Lloyd. Everywhere l have
been logging the routes, / have found
the country folk enthusiastic over the
project, ready with open arms to re-
ceive the train and its passengers"
Alive to Prospect.
The, fact that SO trucks are assured
for the runs is in itself conclusive proof
that from a standpoint of the dealers
and distributors the opportunity for
missionary work in behalf of good roads,
and ship-by-truck is recognized.
According to present indications the
Memphis ship by-truck expedition will
be one of the greatest attempted in this
section of the country, not excluding
the recent successful journey of 400
Amiles made by the st. Louis expedition.
Wvery town on the itinerary is ready to
receive the expedition. Barbecues, en-
tertainments of various descriptions
with strong appeals to farmers and
other prospects In the surrounding ter
ritory to inspect the train have been
promulgated.
The train, accompanied by a string Of
automobiles in which committees of
farm speakers, ship-by-Uuck experts
and good roads boosters Who will make
the trips, will assemble at. Forrest park
Monday night, ready; for the first jour
nesgS Tuesday morning, The machines
police. Stops of from ten minutes to
half an hour will be made in each town
on the route, all of which have as
sured the -ship-by-truck committee that
they will have big crowds on hand to
head the speakers and inspect the car
ava
Position in the train will be awarded
by lot and all entrants will be under
the direct orders Of the tour COM
mander.
Plan Reception.
The Improvement club of Charleston
and the Rotarians and Business Mems
league of Clarksdale have planned great
demonstrations for the train, AT the
former city a barbecue for 10000 peo-
lE pie is being arranged and the, magnifi-
NJ cent hotel there has been literally taken
over for the night the train lies over in
that delta metropolis. The same can be
said Of Clarksdale, where something of
an extraordinary nature In he way of
entertainment has been planned.
According to announcements by the
committees which logged the north and
east routes through West Tennessee the
4 train will be equally as we'll received,
4 IL not more so, by the folks up the
line. Towns along the route are COM
peting with each other in an entertain
ment way, and it is estimated that the
gospel of the road and the truck will
have been carried to hundreds of vitality
interested country people before the
tours end.
The expedition, sanctioned and en-
couraged by the Automobile Dealers
association, is being rapidly rounded
into shape for the initial run. Dealers
and distributors have awakened to the
wonderful prospects of motorized high
ways as q means of reducing the high
cost or living by cheapening trans
portation costs. Experts hold that the
ultimate consumer pays two-thirds Of
the cost of a product in transportation
charges; that somewhere between the
producer and the consumer III price of
a commodity mysteriously quadruples.
With the railroads, through necessity,
neglecting the short-haul shipments for
the long through hauls, it stands to fea-
son that some economic means of
meeting this transportation deficiency
must be fostered. The truck is the one
and only practical solution.
Proven Practical.
1t has been proven beyond question
that shipments, especially of perish
ables, can be made quicker and more
economically by motor truck thar by
train, at a greater saving of produce
as well as In man power. That is
where the dealer and the distributor
come in. 1t is through them that the
country merchant and the farmer, who,
after all, are the shippers, must be
made to see that motorized highways
fare here to stay. All that is needed
to bring them up to a high state of
development and efficiency is educa-
ton, n this is what the ship-by-truck
enthusiasts are attempting to do.
Truck train tours have been put on
BY most Of the larger Northern and
4 Eastern cities, successfully so. They
have proven their worth as business
aftermaths indicate. Memphis and
Memphis trade territory is awake to the
situation, and when the last tour Is
over there is every reason to believe
that 1t will not have been in vain.
Watch for the truck train.