Arizona republican., 1919-03-25
TRUTH IN ADVERTISING. BILL NOW |S LAW HERE SPONSORED BY M.&M.

Urged by the Merchants and Manu- facturers' association of Phoenix, the secretary of which, Charles E. Chrlsty, has given it considerable time and at tention. the signing of the Truth In Advertising bill by Governor Campbell causes considerable satisfaction to those organizations and merchants who long have desired a measure of this sort.
 The bill, which now is 8 law, is as follows:
 Section 1. Any person, firm, corpo ration or association, or any employe thereof, who with intent to sell, furnish, perform, or in any way dispose of real or personal property, choses in action, merchandise, service, professional or otherwise, or anything of any nature whatsoever offered by such person, firm, corporation or association, or any employe thereof, directly or indirectly, to the public for sale or distribution, or to induce the public in any manner to enter into any obligation relating there to- or to acquire title thereto or any interest therein, shall make, publish, disseminate, circulate, or cause to be made, published. disseminated, or cir culated or in any manner, placed, or caused to be placed, before the public 1 paper, magazine or book, pamphlet circular, letter, notice, handbill, poster or other publication, or any billboard, sign, card, label, or other window sign. showcase or window display or by any other advertising device, or by public outcry or proclamation, or any other means whatever, an advertisement of any sort regarding such real or per- Sonal property, choSeS in action, mer- chandise, service or anything so of- fered to the public, which advertise ment shall contain any statement rep- reSentation or assertion concerning such real or persoal property, choses in action, merchandise, service or any, thing so offered to the public, or con- cern any circumstance or matter of fact connected in any way, directly or indirectly, with the proposed sale. per tormance or distribution thereof. which statement. representation or assertion | IS 1aISe or untrue in any respect. or which is deceptive or misleading. and which is known to be false or rntrpe deceptive or misleading. by the person firm, corporation or association mak- ing. publishing, disseminating. circu- latlnS or placing before the public such | advertisement shall be guilty of a mis- | demeanor; provided, however, that this act shall not apply to any publisher of a newspaper, magazine or other publi- cation. who publishes said advertise ment in good faith, without knowledge ot US false, deceptive or misleading character.
 section 2 Any person. firm or cor poration doing business in this state as a merchant who advertises or displays any brand of goods known to the gen. eral public and quotes prices in con- nection herewith as an inducement to attract purchasers to their place of business so advertised, who shall make verbal or show printed or written false statements. regarding quality CT merits or the goods advertised is guilty of a misdemeanor.
 oectlon ,. Any person, firm. corpo- ration or association, or any emnlove UT agent thereof, who in a neWsDa ner | circular or form letter or other nubIi- eaton, published or circulated in any language in this state. makes or disem- | inmates any statement or assertion of fact, concerning the extent. location ownership, title or other chara cteristic quality or attribute of any real estate located in this state or elsewhere which IS known to him to be untrue and which is made or disemminated with the intention of misleading is guilty Of a misdemeanor. provided, however. that nothing in this section shall be con- strued to hold the publisher of any newspaper or any job printer liable for any publication herein referred to. un- less such publisher or printer has an interest as owner or agent in such real estate so advertised.
 Section 4 Any person found guilty of Violating the above statute shall be liable for the first offense to a fine of not less than $25 nor more than s25O, or to imprisonment in the county iail for a period of not less than 30 days nor more than 90 days For the second offense they shall be liable to a. fine of not Hess than $50, nor more than $500 or Imprisonment in the county iail for not less than 60 days nor more than six months. For the third offense they shall be liable to a fine of not less than s1O0 nor more than s1,00O or to inn prisonment in the county jail for pe- riod of not less than 90 days nor more than one year.
 , Section ). All acts or parts of acts Tn conflict with the provisions of this , act are hereby repealed.
 This act is almost a CODY of the Cali fornia law which was drawn up in 1907 , " 'N NciiAitiiNhNt dlJpOtlltt DN the Pa [ clflc Coast Advertising Mems conyen- [ ton at Portland composed of Florence O'Brien. business manager of the Sac ramento Union; Nose Cohn. advertis , ing manager for John Buennor of Sac ramento, and Niles c. Hyatt, the busi
 ness manager of the Oakland Enauirer and at present advertising manager for
 The Arizona Republican.
 The California law was passed in 1908 and has been in operation in that state for eleven years with entire satis- faction.
 The question of like law for Ari.
 zona was taken up with MT. Christv
 secretary of the NJ and M. and. dis.
 cussed. The California statute wa,
 studied and the penalties somewha,
 lessened.
 The bill was introduced in the Iast
 state legislature by George W. Bar.
 rows, representative from Phoenix am
 passed. With the signature of Governor
 Campbell, recently attached, the bil
 now is a law
 Fl AGcTAFF VOTEcTO