The sun., 1919-10-01
% Big HOTELS FOR
LINNARD-RITZ CHAIN
Linking of Two Great Systems
Involves S2O,OOO,OOO En-
terprise at Atlantic City.
GLOBE TO BE ENCIRCLED
Elaborate Plans for Coopera-
ton Will Include European
and American Hostelries.

The linking together of tho Linnard
and Ritz-Carlton hotel systems In a
single $40, 100000 Improvement enter
prise at Atlantic City was regarded yes
terday IN hotel and business circles gem
orally as a striking indication of the
coming era OF great chains OF hotels
throughout the country. and indeed
throughout the world.
In everything but actual ownership the
present Ambassador and Its projected
addition and the great Ritz Hotel which
Is to stand beside 1t will be one. But
the operation of the two hotels In CO.
operation is only one OF the many re-
suits of the Ritz-Linnard rapprochement.
The Rltz-Carlton hotels throughout Eu-
rope and the Linnard hotels which line
the Pacific coast, twenty-five In all or
the most important hotels of the world,
including one projected. will all be
linked together as IL part OF one sys-
tenn. In other words, a man stopping at
the Ritz in Madrid may arrange at the
desk Of that hotel for rooms at the AM
bassador in Atlantic City a month from
to-day, and accommodations at the Fair
mont in San Francisco or the BelVidere
In Santa Barbara two months hence.
New Linnard Ready in Year.
In New York city the new Linnard
Hotel at Park avenue and Fifty-hrst
street, for which ground was broken
month ago, will be ready for occupancy
Il year from to-day. When that hotel
opens 1t will cooperate with the RITZ
Carlton, at Madison avenue and Forty
sixth street Supplies. including food
t,,Ai nt naCASqitipS
used in great quantities by hotels. VIII
be purchased together, and In many
other ways economies will be effected
which are not possible for single hotels
Details of the manner In which the
two big syndicates got together were
revealed yesterday at the offices OF 3.
w. Straus & Co., $50 Broadway, which
has arranged to underwrite two per
cent. serial bond issues, amounting in all
to ss,5OO,O0o. After the success of d.
NJ. Linnard in his Pacific coast hotels he
turned his attention to Atlantic City as
the most likely city in which to begin
operations in the East His Pacific
coast hostelries were of the highest type,
and he realized that many OF his patrons
In California we're likewise frequent Wis
itors to Atlantic City and would APP
preciate a Linnard hotel in that city
with this in view he built the Ambas-
sador, which opened last June and has
been q pronounced success.
The Ritz Carlton syndicate had been
looking over the ground at Atlantic City
for more than year, and the building
and success of the exclusive Ambassa-
dor In the Chelsea district, apart from
most OF the other hotels, convinced them
that this was the place for their own
hotel. Mr. Linnard was OF the opinion
that a big Ritz hotel near his would be
friend, not a rival, to his own enter
prise.
Cooperation TO DC Extensive.
In the negotiations that followed the
project broadened itself to include CO.
operative programme costing $50, 200, 600
and involving an $4,000, 900 Ritz-Carlton
hotel, new section OF the Ambassador,
village of bungalows. a joint laundry.
large convention hall, two arcades for
shops, with apartments over the Ritz
arcade and a six story brick hotel for
the employees of both the big hotels and
servants of their guests.
The idea of bungalows in connection
with the two hotels was Mr.. Linnard's.
On the Pacific coast he had made a big
success of having bungalows about his
big hotels so that those who preferred
home life might have their own separate
homes while at the same time enjoying
the cuisine and other conveniences of the
| hotel
Another unique feature which Mr..
Linnard plans to bring from the Pacific
coast is the hotel school for children or
| guests This school for the children of
those living in the hotel was first tried
out in the Fairmont in San Francisco.
and met with such marked success that
many wealthy Californians living outside
the hotel finally sent their children to it.
Residents of the Chelsea section prob
ably will be permitted the use of the ho-
tel school il they desire It
1t is now planned for the two syndi-
Gates to establish joint booking offices for
their hotels in cities in this country ana
In Europe where they have no hotels.