Arizona republican., 1919-07-04
|S SECOND TONONE
 IN SERVICE GIVEN
Circulation Manager Gets Back From Big Conven- tion Where He Learned Much About States Big gest Daily

The Arizona Republican is second to none of it's size in the country in the service it renders advertisers and sub- scribers alike, and will compare most favorably with much larger papers.
 This is the conclusion reached by Oliver King, circulation manager of The Republican, as the result of a months trip through the east and middle west, during which time he studied at first hand newspapers Of every class and type, some of them recognized as among the greatest in the country, and attended the twen- fy-first annual convention oe the Inter- national Circulation Managers associ- ation at Buffalo, N. Y.
 The Republican will compare with any paper in the country of equal or even larger size. The service it gives it's subscribers and advertisers will compare with that of any paper of it's size This was Mr Kings report when he returned to Phoenix two days ago, after his absence of a month to study circulation and it's latest meth ods
 Visits Other Papers
 MT. King left here a month ago to- day. On the way east he stopped in Fl Paso, Dallas and Fort Worth, Texas St Louis and Chicago, and in each city visited the leading newspapers and studied their methods and results from the circulation angle. From Chicago he went to Detroit, where he visited other papers, taking the boat to Buff falo, the scene of the convention.
 The annual convention of the Inter- national Association of Circulation Managers was naturally one of the main objects of the trip. as the con- Vention is the biggest clearing house for circulation results and compari- sons in the country. MT. King arrived in time for the convetions' opening session on Tuesday, June 10, and at tended every session during the three day meet. Heads of circulation depart ments from scores of the leading pa peTs of all parts of the United States and Canada were present.
 The Republican Leads
 Shop talk" interesting and vital to every delegate at the convention, dis cussion of circulation problems and their solutions, and a general exchange of iGeas marked the business sessions Jf the convention. Between time, however, the delegates found time for ! A the convention was it's action against the use of premiums in boosting cir culation.
 On the return trip MT. King visited and studied papers in Toledo. visited friends in Ohio, then went through h. diana and Illinois, with visits to pa pers in such cities as Peoria, Bloom ington, Decatur and Springfield MT. King returned much impressed with what he had seen, but more so | with the remarkable service in respect to it's size, that The Republican gives to its subscribers and advertisers. To attain the utmost, a newspaper must give the utmost to it's subscribers and alo to it's advertisers, who together rep resent the buyers of the products all l newspapers sell. To it's subscribers the paper must give the utmost in | news of every character, advertising ands everything else that it has of gen. 1 eral interest. To the advertiser the paper must give the utmost in circu- l iation.
 Deliveries on Rural Routes | In both these great fields of service ] The Republican has been and remains leader in it's class. Otherwise it could not rank with equal and larger ! papers in the east And MT. King. ! in his tour, found no paper of any 1 where near the size of The Republican which excells it in the quality of it's service.
 One of the interesting discoveries made by MT. King was that The Re publican is one of three newspapers in this country that maintain regular early morning delivery in the sur rounding country. No papers of the east and middle west do it, though of course in such cases early delivery is made possible by rapid train, service. In Arizona, however, poor xrain ser vice has left only one method by which country subscribers can get their pa I pers early, and that by direct delivery by the newspaper itself. The Repub- lican accordingly has adopted this method, at great expense, and sub scrlbers in the country for ten to fiji teen miles around Phoenix get their paper early every morning by regu- lar Republican carrier over a regular Republican route
 Carrier Boys We'll Paid Only two other papers in the coun- try maintain such a system, which serves the double purpose of getting the subscriber his paper and all it contains at the time he needs it. and Of getting the advertisers merchandise and needs before so many hundred or thousand additional persons.
 Another feature in which The Re- publican ranks high is it's carrier boys. and the service they give. At their convention the international circula- ton managers adopted welfare work for the newsboys as the main point on their 1920 program. In this respect The Republican has always led. It's boys are well paid-paid probably the best in the country-and are shown their work is appreciated. In return they have helped The Republican to give the best of service, though of course it is impossible to run a news paper without complaints.
 Altogether, in point of general ser vice to the subscriber and the adver- tiser, The Republican stands at the I head of it's class. And as further proof of this. MT. King found that the Re I publican was one of the few papers which have not lost circulation since the armistice was signed.