The Belding banner-news. (Belding, Mich.) 1918-1973, 1919-07-30
.CASTORIA
For Infants and Children
In Use For Over 30 Years
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day dinner with Mrs. Sarah Clark and
SON, Miles, of Oakfeld.
Miss Vira Sommerfeldt spent the
week end with Miss Della Clark, at
Greenwille.
Rachel Hodges is the guest Of Dor
othy Sommerfeldt for a few days.
Wednesday with Mr.. and Mrs. Fred
Fuller, near Stanton.
Mr.. and Mrs. F. r. LeValley and
Don Blanding motored to Mt. Pleas
ant, Sunday to visit the formers
daughter, Miss Gertel LeValley.
Mrs. Frank Converse and daughter,
Ruth, of Belding, were guests OF
Mrs. Fred Nash, one day last week.
Mr.. and Mrs. F. b. Nash enter
tanned with party in honor of their
daughter, Maggie. on Friday evening
Of last week. There were about forty
present. All reported a good time.
A Slingshot Yarn About Advertising
Life is fight. Every bout may not
be for championship, but it should
lead to enc. There are always three
in the ring-Competion Father Time
and Yourself. When the old gent
counts you out your closing ode has
come. If you roll the towel before
that, it is usually from fright and not
from fight.
Never mind the size of Competition
You remember the fable of modern
Toledo. What is Sc pounds between
friendly families? What is a few
inches in Height if your grit and en-
ergy is of the compressed variety.
The other fellow may have a mile
Of Tissue paper reach. Yours may be
shorter but of steel. If you haven't
got the nerve and fearless confidence
you will never find his weakness.
Look Competition square in the eye
Carry the fight right to him. If he has
been getting all the business and
holds the title in your territory the
odds are with him. But what are odds
to the gallery Gods. The public is
the gallery. Upset Competition and
you upset the odds.
Go after him from the Gong in the
morning. Wade in with every selling
uppercut you know. Fell him seven
times in the first demonstration. Ev-
ny knock is a boost. If you must
knock, knock him for a goal
Look at Goliath when he scld pleas
ure chariots. There wasn't a car in
the ampitheater that could touch him.
There wasn't Salesman Jew or Gen.
tile who could worry him. He had
popular-priced vehicle, we'll advertis-
ed, classy looking and solid with the
populace. But what did David do?
Dope secured by Ben Hur, winner
of the first vanderbilt, shows that
Dave stepped out one bright Monday
morning and popped his large COM
petitor on the mezzanine of his brow.
No one believes for a minute that
David actually attacked the big dub
with physical force. The slingshct
yarn is merely the myth Of his Press
Agent.
What really happened was that
Dave got busy and regardless of the
far-flung reputation and sales mon
oply of his business rival, cut right
into a wonderful assortment Of pros
poets.
Before John w. Goliath reached his
office that memorable morning Dave
had sold a trainload of roadsters, four
carloads of touring cars and taken
seven of Goliath's so-called matchless
cars in trade. Naturally, the portly
party was mentally stunned, and for
the sake of publicity we were handed
down the fake about the slingshot.
You can be David in your own
home town.
Advertising will do it.