The news scimitar. (Memphis, Tenn.) 1907-1926, 1919-10-11
12,OOO COLE CARS
IN 192OPLANNED
FOR EWFACTORY

70 meet the increase in its busines,
ana 70 accommodate its production Of
Cole Aero Eight motor cars 10 the de.
'nahds OF its distributor and dealer or.
sarhzalion, the Cole Motor Car com.
pahF' OF indianapolis, Ind, has en-.
parked on a program OF enlargement
ana expansion, which, when COMPLETED
cary in 1920, Will afford the eompany
q factory more than twice the size AZ
q present plant and permit OF a pro-
TfeugSnt'on OF 1900 elght-cylinder cars In
Work, which is now under way en-.
conpsses the erection OF a new four
an9 one.half story structure OF brick
ana steel in a recently acquired tract
o the north OF the present Cole fac
This building will be 1880 feet by 22S
Leet IN size and when completed will
Y the factory service department,
the shipping and receiving departments
auxiliary paint shops. machine shopg,
tepalr parts department, and the fac
Tory garage. More than s150, 900 square
rect OF floor space will be provided, In
addition to railroad yards and Loading
platforms, which will be installed west
OF ms new structure. The space now
occupied in the present main factory
building by the departments which Will
De moved into the new building when
completed, will be utilized for active
production Xcrk.
To the east Of the present main fac
tory building, a group of smaller brick
structures viii be RACED to make way
Ior another extension to the Cole plant,
rms new structure will correspond to
the present main factory building in
design and construction, and wifi adj
loin u as an east wing. IL win be 1872
Ieet by 2l2 feet in size, and will be
lou stories high. 1t will be OF REIN
forced concrete, and will add more than
10000 square feet of factory floor
space to the Cole plant.
With the addition of the new east
wing. the main Cole factory building
Will have a total frontage Of 2s2 feet,
while Il will be 1856 feet in depth.
When completed the new Cole plant
viii have more than soc, 090 square feet
OF factory floor space, and will be the
largest industrial organization in the
heart Ct indianapolis,
During 1919. the Cole company Is as
sured a production of a minimum of
$500 Aero-Eight motor cars, Its gross
business will exceed $14, 000, 900. In 1920
it's production is set for 10000 cars,
with it's gross business promising to
exceed $40, 600, 900.
This growth of the Cole will place 1t
the head of the list of manufacturers
of cars in it's price class, and with a
single exception, will place It first
among builders of eight cylinder cars
in the world,
During the II years of its existence,
the Cole Motor Car company's develop
ment has been constant and progress
II started in 1908 with a produc-
ton Of between 800 and 900 four-cylin-
der cars. Each year its production has
been Increased and its earnings have
shown a healthy growth.
Later 1t built siX-cylinder cars, and
IN 1915 was one of the first W Amer
can motor car concerns to announce
an eight. Now. the company concen-
trates exclusively on the Eight,
duced in 1918 and was the first car
10 which the principles of aerotype en-
cheering developed during the wal
applied.
Cole cars have displayed their Prov
ass in almost every field of automotive
remembered as one of the speediest
racing cars entered in the events in
his country during 1910 and 1911.
A Cole four-cylinder car set the
gasoline economy record, and
me OF the early Cole Big Skies made
/ Unconstitutional journey which set
he entire country agog with the feats
[ performed In the. Rockies.
The present officers of the Cole Mo-
or Oar company have been at the head
# the organization since its inception.
They are j. ", Cole, president and gen
raj manager; ], F. Morrison, secfe-
ary.treasurer; s. j. Kuqua, vice pres
dent. The personnel Of the company
ncludes J. Il. Roberts. sales manager;
r, LYMAN, advertising manager. j
i. OiBrien, assistant to the president.
r, Murphy, auditor; M. B. Covert,
.hief engineer.
The Cole Motor Car company has
representation throughout the world,
DING a big export business. Its local
representative is the Empire Motor Car
company.