Pine Bluff daily graphic., 1919-03-15
ACREAGE REDUCTION
 CAMPAIGN |S THE WORK 0F MR. WENSEL
The Results Already Attained
 Show Success of the Big Idea.

About five weeks ago, when bearish interests, taking advantage of the ab- normal conditions prevailing, were hammering the price of cotton down, a man with big idea arrived in the city of New Orleans. Encouraged by tele. grams and letters from leading cotton men in all parts of the Belt, asking him to undertake a publicity campaign, similar to one he had conducted in the latter part of December, 1916, he came to that city to see whether the cotton merchants there would join in the movement to advertise to the world the real truth of tue cotton situation and to call upon the farmers of the South to hold their cotton off the mar ket until they could sell it at better price and to reduce the acreage for the new crop.
 The Memphis Cotton Factors As. sociation has already pledged it's unan. imous support to any work along this line that might be undertaken, and backed up by the moral and financial support of cotton interests all over the South. he found the cotton factors of the Crescent City in receptive mood. They grasped the big idea, which was that printers ink should be used ex- tensively to offset the demoralizing conditions that threatened the cotton industry of the South with ruin. The support that he sought in New Orleans was promptly forthcoming, and the news soon spread around the cotton market that "Wensel is in town"
 Bearish interests that had tried to take advantage of the situation that had been created by the famous Lans- ing interview, given out in December, 1916. foresha6owing our entry into the war against Germany. knew what this meant They had unpleasant recQllec' tions of a quiet, determined man, who had the faculty of telling the whole world the truth about the cotton situa- ton through the medium of the news. papers. As leading cotton factor Of Natchez, Miss. head of the well-known firm of Rumble & Wensel Company, Theo. V. Wensels name was one to conjure with in the cotton market. Bulls, who had been making an almost hopeless fight to maintain prices, in the face of strong opposition from Wall street and Northern mill interests, at once plucked up courage, and the fight for control of the cotton market was on in earnest.
 Assured of all the financial support that he needed for the time being, MT. Wensel made his headquarters at the Chambers Agency in New Orleans, and from that source sent forth stream lcf advertising that quickly overcame the bearish propaganda that had been carried on by the interests seeking to depress prices for the benefit of the spinning interests of the South. MT. Wensel called attention to the fact that it had cost the South, under war. time conditions, in the neighborhood of thirty cents pound to produce cot ton in 1918 and that financial ruin be sold below the cost of production. As a means of overcoming the tempor' arily unfavorable conditions prevailing in the market MT Wensel in his ad. vertising campaign urged that every cotton grower in the South hold the unsold balance of lis crop for remu- nerative prices and that the acreage for the new crop be cut to the bone. The whole South responded to this ap. peal, and the first fruit of the adver. tising campaign was the holding of a large convention in the city of New Orleans, attended by delegates from every state in the Cotton Belt. This convention formally launched and ap- proved the holding and cotton acreage reduction movement which Mir Won. sal had been the first to suggest He was elected chairman of the Publicity Committee, and in that capacity has been working day and night for the pat five weeks to make the program outlined at the convention effective throughout the entire Belt.
 q propose to see" said MT. Wensel recently, 'sthat each of the 300 cotton producing counties are thoroughly or ganized'; tha the acreage is cut one third as compared with that of 1s1S and when the cotton world is con vinccd that this has been done thu good fight is won, and the 1919 crol Fill not, t,}se,l at, 10 cents a pound, assa Crop Of 15'tos sls.f mill; dn. hales xould.'