The Birmingham age-herald., 1919-07-20
THE BOOK SHELF
By THE BIBLIOPHILE

the nation. And the signal for it's execu- tion was to be dynamiting of freight No. ,, carrying munitions to the seaports tor France
 The fate of the nation hung upon Hilda's alert mind and staunch bravery, and no less the life of young Dan, the one friend she had gained in her new world. Perhaps the finest touch In the tale of breath taking adventures IS Hilda's gradual forgetfulness of self and safety as she realizes how her country can be served
 How Hilda warns Dan in the nick of time; how she gains possession of papers of worldwide importance, and how she helps to foil the desperate men involved in the plot are matters that will hold the attention spellbound to the climax. There is a delicious romance interwoVen With the plot. and the Red Signal involves a deed as original and bold as history or fiction records.
 THE TRAINING OF A SALESMAN" By William Maxwell Illustrated. J. B. Lippincott company, publishers, Philadelphia. of I were a soldier, mustered out of service, or a war worker, returHihS to civilian pursuits, and not quite cer- tain what career offered me the best  | slider salesmanship. If l were alreaoy 1 a salesman, I should endeavor to De. come a better one. The reWdruS oi good salesmanship are going to be high.p-William Maxwell.
 i When man who directs one or me largest forces of salesmen Tn the world talks of The Training of Salesman the man from Missouri sits down in the front row and listens at tentively He expects to get some thing worth having.
 William Maxwell, vice president ol ] Thomas A. Edison, Inc, and presiden' of the Edison Monograph com pdny, Ltd, handles his great organlzatloh> oi salesmen with conspicuous ability; a snner-salesman himself, when he tells l a man what to door what not to do he knows what he is talking aooIt' and has the gift of inspiring his mea | with self-confidence.
 1 In "The Training of Salesman hs has given the heart of salesmanshlp' 1 dissected and built up again by mas 1 ter hand. Under four phases of she 1 tart-gaining attention, enlarging ih' terest creating conviction and closing ! i-he has gathered the methods by 1 which these phases are to be expected and illustrated them with concrete eA- amples. so that the lessons sink into me mind to stay. If you douot l whether you could grasp hlS leduS SuS- cessfully, and put them into practice YOU have not taken in the fact tha' this master salesman has charted tn' field for you with exact knowledge ol his facts.
 Mir. Maxwell has put into pracuca and inspiring form just such talks as we imagine, he gives the army o salesmen who have built up the grei. company over which he presides. Hl chapter headings, such as Sizing Up customer; Approach, Overcoming customers indifference getting tn order. good salesmanship badly done Why Edison has succeeded; Wanted A man with executive ability-are pre- senteG with such a grasp of humal nature, of psychology and experience that they offer inspiration and sugsss tion to the most experienced reade and are a veritable life preserver To the beginner.
 Thomas A. Edison recently said Every business man should speed III his reorganization, The salesman of the country can do more than any one else to keep the wheels of indus try turning at full speed. The sales man had to take a back seat dur n: the war but his time has now come Give him a chance. Its great life if you don't weaken" Success is wait ing for you somewhere, if you ar brave enough and constant enough t' capture it. Whether you are sellin; merchandise or your own services, tn road is charted plainly in The Tram ing of a Salesman"