The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1919-03-28
tADvERrisEMENr
DEAR FOLKS:

WOrd WllSON. Tnere are SIX
vice-presidents- first aids to|
Mr.. Wilson. That started the |
"Six" idea three years ago
this month when Mr.. Wilson |
gave his name and himself to |
the business. The workers
considered It a good omen.
And one of the first things
done after Mr.. Wilson took
hold was to adopt a slogan
that would mean somethir
and that would keep ever
body on their toes to live u
to it. The slogan selectc
was:
"The Wilson Label Protect
Your Table"
Please note that there are six
words in this slogan. They
are very important words.
The next thing on the pro-
gram was to develop a fine
working spirit in the or
ganization in which all
should take part-workers
and officials.
That was done at once. Please
note that there are six letters
in the word spirit"
Now you have had six letters from me
thus far in which have dwclt mainly
on the spirit" that exists in the Will
son & Co. organization.
| think have proved to you that the
real foundation Of a successful bust
ness must be bull on the heart. the
happiness. the loyalty, the integrity,
the enthusiasm and the pride Of its
workers--coupled with the honest ap-
probation, recognition and co-opera-
ton of the head Of the business and
his official family.
The foundation OF the Wilson & Co.
business Is built on these six prin-
ciples. and that is why its slogan,
THE Wilson Label Protects Your
Table means so much to the peoples
Of the world.
What would this slogan amount to il
il did not have back of il the honest
and sincere efforts of the official
family and its 5000 loyal, earnest
| workers.
II would be a scrap of paper only ---
and the world has had enough OF
scraps Of paper"
People want the real thing now. In
food products they are getting il TN
der the Wilson label. am starting
another series Of six letterS today in
which | will treat on other angles Of
the Wilson & Co. business. | propose
to stick to the ask" idea. Please note
that the word angles" also consists
Of six letters.
What I mean by angles" Is this: !
propose 10 show you, for instance,
that the workers consider that their
own honor 10 involved In producing
foodstuffs that will justify the COM
pAny's slssan--which should be very
rsassuring to you when II comes to
buying Wilson 4 Co. products.
| | think II Is great. myself, that the
good, pure things 10 eat supplied by
Wilson 4 Co. are backed up in their
production by 2S.0W workers who rec
ognize their individual responsibility
and who would not, under any cir
cunstances, either wilfully or deiib-
erately take part in sending out to
their fellow human beings in all parts
Of the world, imperfect or impure
food products.
They would not have il on their con-
sciences to do such thing, and !
Know for ! have talked with hundreds
OF them--many in every department Of
the business-and they arc imbued
with the spirit 10 give to the company
all they have OF skill and care and
loyalty and honor. Take as an illus
tration what . Russian workman en-
ployed in the sausage department said
10 me. ] noticed his enthusiasm and
the swiftness and skill with which he
worked and asked him why he wa, so
interested.
"Oh. I like 10 help make good thing, 10
eat. said he In brokon English. II
eat 'em myself. have wife 6nd eight
children. and siys 'em good f6od. VII.
son Thing. good eating. N.Y.. wife and
children they keep vsry wen bscause
work here. Ny boss there vsry eoo1 to
me and to evsrybody. He makes w
proud OF our WORK. NothiHG goes
wrong here We ali vsfy careful. W.
stand BY Wilson name. Oauongos thb,
20 out under wilson label age fine
very best. ! know. ! eat EN-. They
vory, very good"
Thsn he turned 70 ne and takiua a
lead pencil and \ nloeo 81 brovn sSnc,