The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1919-02-07

TO get new tTdue DIS ldsl DIS poSSi-
BILE.
advertising Is the most pow.
erfui force for new business to-
day; It is the most powerful force
In the business world If used to
full advantage" the speaker de-
clared.
That it is just as necessary to ad-
vertise continually as it is 10 open
your doors every morning to do bust
ness, was the declaration made by
Mr. Hallam. He said a merchant
was sure to get the business in time
If he advertised. Often times it does
not come for several months or years
but in time advertising will impress
on the public one product or firm
and they will buy there.
AnaIyze the Ad Market.
Mr.. Hallam spoke of the need of
analyzing the market in advertising
and directing the ads to those who
would be interested in them. He also
spoke of the many ways Of adver-
Using ard the effectiveness of each.
In closing he urged the businessmen
to all advertise Mankato as the best
city in Minnesota
Your Advertising club is the same
to the city as the Advertising , depart
ment is to a business. MaK the peo.
pie here believe Mankato is yes
city in the country and then m IKE
everyone else believe it,"
Frank Madden. advertising man.,
er for the Foley Grocery COMP
was introduced as the second ST
er. President NARROW gave the 81 eah
er a humorous Introduction an .ne
speaker followed with a series, vi re.
marks and digs" at Mr.. ITALIAN
which brought forth roars of meI,i
ment and applause. Mr.. Mauuel
spoke chiefly OF the need vi uu'l
In advertising. He stated tsual 'neu
was a great deal of prejudice. 10 osel
come in this line because ca lne Ia.
that in the early days of au Yer. Ing
only those who wanted ao;ua - e
public used this means CT ooins H.
Tell The TrL. ,s Ait,
Even today. the spSAe. su, tniS
was often true. AIa'eItislns man nan.
could use the mott high sounding
phrases in writing their copy, be.
cause thew boI the best vocabulary
and often lis high sounding descrip,
ton of product misled the public
He urge I'd that the Advertising clut
make 1t the real object of the orga-
n;azation and of the members to stick
to the truth in advertising.
B. w. Tuttle gave a short address
"A The natter of community adver.
Using. Mr. Tuttle has charge Of
the production of community book
lets advertising towns and communi-
ties and he stated that this was 9
very fine means of getting trade ant
enlarging the business field for Man
kato.
Mr.. futile spoke of the rapid ad
vance the catalogue houses were
making in the matter of getting
orders and he stated that fighting
this increase was the most fertile
business field merchant could en-
gage in. He said that very often {
farmer, more particularly, bough
from a mail order house because he
did not know what prices were of
fered in that city and what grade o
products he could get there
Urged Membership Drive.
Following the speakers, Presiden
NARROW briefly urged the members Il
start membership drive. He sait
the club was one of the bigges
things in the city and that all merch
ants should be members. ]. A. Smith
suggested that committee be ap
pointed TO look into the plan for ;
community catalogue and Mr.. Marlov
stated this would be done.
Major Henry Sanborn, secretary o
the Y. M. C. A., addressed the club
inviting the members to attend tn
Fathers and Sons" banquet whicl
is to be held February 25. He state,
that Dr. Freeman of Minneapolis
who had been called to France t
work for the preservation of tn
morale of the army of occupation
would speak at this time.
President NARROW called the at
tention of the members to the bust
nessmen's and farmers meeting to
held on February z.