Omaha daily bee., 1919-08-31
new BUSINESS
|. BUILDING MARK
SET IN LINCOLN
Home Of Rudge and Guenzel
Company One Of the Big
gest Enterprises in
the State.

The new home OF the Rudge &
Guenzel company, now occupied by
that firm, represents the latest and
greatest advance in business build
Hg in Lincoln.
In completeness of detail, in addi-
! tion to its attractive and inspiring
4 expression of larger things, the new
home of this company is in class
by itself. As a mercantile institu-
ton, the people of Lincoln are awak-
ening to its impressive and metro.
politan proportions. 1t is one OF
the real show places of the city and
there will be increased realization
of the interest it will have for visit
I ors to the city from near and far.
1 From basement to tower, this
great mercantile establishment IS
one of interest and surprises in fea-
lures of the latest, most modern and
novel in organization and equipment
for merchandising. People in all
lines of business from over the state
who come to Lincoln will get real
information and satisfaction through
a personal visit and inspection OF
what this institution is. People from
over the country will have a larger
realization of Lincoln and its busi-
ness through a personal visit to the
house.
The officers OF the company will
be delighted to give to business men
over the state and from other states,
their personal attention and the op-
portunity to inspect the establish
ment in its entirety.
Description Is Impossible.
1t would be impossible in any vail
able space to give in detail a de-
scription OF this modern mercantile
house that would in any way carry
= real impression of what the new
home of Rudge & Guenzel company
is. Only through personal inspec-
tion can there be gained real reali-
cation of what has been done by
this firm in building and ofganiz-
ing for larger things. =
There are some high points that
In themselves emphasize something
OF the largeness of this business
house. The tower of the building
reaches to tenth floor level; view
from this vantage point encom-
passes the entire city, while the mag
nitude of the building itself is en-
.phasized from look downward
from the tower. -.
The floor pace in the new Rudge
and Guenzel building is equivalent
to four and one-half acres. Instead
of in square feet, the floor space is
more pointedly expressed in acres
I This store is the largest one un-
der one roof in Nebraska.
4 The plate glass in the building
covering two street fronts is the
largest placed in any building in the
Missouri valley.
Three street entrances feature the
building and emphasize its magni-
tude; these entrances are on N street
and q block apart on Twelfth street
and Thirteenth Street.
Unique In Light. |
In natural light, the store is unique
in volume of daylight flooding every
floor. In electric lighting the install
lation is the most complete and
latest, . striking feature being the |
art glass acorn design lights that
feature the night lighting on every |
floor to the number of 140. |
People from over the country who
havk visited the store since its open
Ing, those acquainted-With the great
est houses in its line In the country,
declare this building to be The best |
equipped and most finely appointed
store in the country for its particu-
lar work. Among recent visitors was
S. III. Ditchet, editor of The Dry |
Goods Economist of New York, who |
made a special trip to inspect the
new establishment. To the progress
sive business man everywhere the
new home of the Rudge and Guenzel
company appeals on inspection, as
far beyond anticipation in complete
ness. It affords a liberal education
In store construction and equipment.
The success of the house of Rudge
and Quenzel company is story of |
growth and achievement by itself.
The congratulations that the firm are
receiving in its new home is an in
dex of appreciation in which the
firm is held by friends old and new
in Lincoln and Nebraska. For so
years the firm has had most i'm
portant part in the growth of Lin
coin and its expanding business. Y