The daily morning oasis., 1919-08-24
PHIL LADELPH|A DIAMOND GRID BATTERY FILLS LONG FELT
WANT FOR A GUARANTEED FOR LIFE BATTERY

guarantee back OF a big corpora
ton however, and they are back
OF every battery they put out
Their guarantee isn't a bluff
They know that the battery can
outlive it. They have sold thous-
ands of batteries without ever
guaranteeing any OF them. Most
people do not insist upon a guar
antee; but when they do the
Philadelphia Storage Battery
Company believes they might
just as well have one. The bat
terry bound TO outlive it anyway.
The customer began to get in
terestcd.
"Well, that sounds good to me,
| suppose all storage batteries are
alike anyway, and if you do put
this battery in my car it will
probably live up to it's work as
well as the last battery did. and
so
The service station man inter-
upted him, Cali batteries are not
alike"
"Why aren't they? asked the
customer somewhat surprised.
For answer the service station
man opened the battery box on
the customers car, disconnected
the cables from the terminal.
pulled out the battery and car
ried it over to the work bench.
Then he went back to the rear
of his shop, pulled new |Phila-
delphia Diamond Grid Battery
down from the shelf, carried it
to the work bench and placed it
beside the old battery.
"Com here" he said to the
81 want you to look
at these batteries side by side.
If | can't convince you in ten
minutes that batteries are not
alike and that the Philadelphia
Battery has features that no
other battery company puts in
to their batteries-if I cannot
convince you in ten minutes that
the Philadelphia Battery is alb
solutely unique in it's field and
beyond comparison with any
other battery, I don't want to
make sale. Now, let us go over
this thing, piece by piece, part
by part. 1t may seem like an
unfair comparison to take this
shiny, new battery and
compare it with that old wreck
of yours, but we will try to dis
count all that and simply make
a comparison ON the strength OF
Now, look at that
box of yours+falling to pieces,
isn't it? No battery box should
go to pieces in eight months.
This box (pointing to the Phila-
delphia Diamond Grid Battery
absolutely will not go to pieces
in that time. Just look at the
way it is built, solidly construc-
ted of heavy wood, the corners
interlocked, dowel pins driven
down in every tenon. Here, let
me scrape it. And he took his
knife and tried TO scrape down
to the bare wood. "Look at the
thickness of that coat of paint!
That is only a minor detail, to
be sure, but the reason your box
is going to pieces is not only be-
cause it wasn't strongly con-
structsd in the beginning, but
also because there wasn't enough
paint on it to protect it from the
acid. This asphalt paint is acid
proof. There is enough Of it on
there to protect that box for as
long a time as you will want to
use the battary.
"Now, look at the handle; the
handles on your old battery are
falling off. They are falling OIL
because those handles are mere
ly screwed on. A screw will work
loose. A screw will pull out.
These handles on the Phlla-
delphia Diamond Grid Battery
are bolted on. Another detail,
perhaps, but if you take all the
details and put them together
you will have a battery. Now
look at this filler cap. When you
want to get off the cap on your
old battery you have to screw
and screw to get it loose. One
quarter turn twist on the Phila-
delphia Diamond Grid cap and
the trick is done. Look at the
construction of these two. See
how hard it is for the acid to
slop out of this (holding up the
Philadelphia Diamond Grid cap)
Much easier in this one. 1t is
just another little detail but
thew all 90 TO show how care