The Canon City record with which is consolidated the Canon City cannon., 1919-12-18
Ths Copyrighted Story Changes

Copyright. 1917. western Newspaper Union.i
Economy Is one OF the greatest OF
virtues but false economy is no more
virtue than anything else that L.
false. To be able to econOmize wisely
is one of the greatest blessings thar
one can have. for it is the prerequisite
10 thrift and well-being. Too many
persons. however. who think they have
found the secret OF true economy are
procticing false economy which Is
worse than wilful waste.
For instance, the man who buys a
stove from mail order house for 81
because he thinks he would have to
pay SO for one IL he purchased ii
from his home merchsnt. is prscticing
a false economy. for the chances are
that he would save more than 81 in
the end If he purchased the $40 stove
from the local hardware leader.
There are several reasons why this
Is false economy. The first one is thar
dollar for dollar, the greater part OF
the merchandise sold by the mail or
der houses is of less value than that
.old by the retail merchants of the
business. as whole is built upon
cheapness. In order TO attract Gus
toners the catalogue houses must sell
goods cheaply and In order TO do thar
they must sell cheap goods. Their
business is built up on price and not
on quality The retail hardware deal
er. Ike retail dealers in other lines
probably can match the prices of the
mail order houses. He probably has
80 stove which he can sell 10 thr
man who wants TO get n stove for 81.
The trouble is THAT the man who buys
frem the mail order house does MOI
Thinks He Is sconomizing.
The man who buys the 50 stove
from the mail order house probably
would not buy u 50 stove from hl
local merchant for In the latter case
he would see just what he was buying
and might realize that the 50 stove
would NOT meet his needs. He orders
Il 50 stove from the mail order house.
however. just because the price is 50
that the stove will meet-his needs. He
thinks he is saving n dollar or TWO by
buying this stove instead Of paying
SO or sIi TO the home merchant for
Que that he has seen and knows will
give him satisfaction. The chances
are that when the stove arrives and
he has used it for q snort time he
will realize that he has practiced false
economy-that il would have been
more economical in the end for him to
pay dollar or two more to his home.
merchant and get an article that was
guaranteed by the dealer.
The patron OF the mail order house
also, often fails to take the matter OF
transportation charges into considera-
ton when making his purchase. He
sees only the price OF the article a.
listed in the mail order catalogue and
does not think OF the express or frei CHI
charges. which with the cost of II
money order and postage often max,
the total cost of the article greater
ihan the price at which the same thing
could have been purchased at the locai
store. Another case of false economy.
Buying merchandise of poor quality
because the price is low is often false
economy Wnen the purchase Is Hfans
nj the home stores bur II is dcubly 50
when the merchandise is bought from
a mail order house When buying AT
home one can be reasonably sure that
the article purchased at low price.
while there is no such assurance when
ii is bought by mail on the sight un-
seen" plan.
Idea In Exploded
The idea that the mail order houses
sell the saIue quality Of goods at lower
prices than the home merchants is
quickly exploded when one learns OF
the large profits that are made by the
majority OF the mail order houses and
the large selling expense to which they
are subjected. The large mail order
houses spend hundreds Of thousands
of dollars annually for advertising aud
the selling expenses of the smaller
concerns are proportionately as large.
Their other expenses. such as rent.
taxes and labor. are also higher than
those of the local retail merchants. in
proportion TO the business which they
do. In spite of these heavy expenses,
the mail order houses distribute mill