davidaulloa/AmericanStories huggingface dataset:
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16
TIRE C0llPllI PLANS CONPREHF]EIl !
AND COMPLETE ADVERTISING ClNPAIGN

and 1t Il almost rsvoiutionary In its
completeness and scope. IT provides
for practically every phase Of the work
from the education of the pubic to a
knowledge of tire making and tire care
to taking the buyer to the very door
OF the Federal sales room and into the
hands oc the salesman himself;
Every advertisement. every piece OF
literature in the series emphasizes the
spirit Of strength and character tfaf
one naturally associates with tires nd
with great corporation. Throughout
1t is carried a definite, tangible theme
Out of that campaign Federal deal
ers and the public must receive o new
impression Of the vastness OF the or
ganization behind II, Of the part FEEDER
al is contributing to the world of trade
and national prosperity.
Federal ideals and little hints OF
Federal character are given IN the
circular letters which are a part of the
program in such snappy, little cpl
grammatic statements ~ "The factory
care always adds extra wear" 'sTiree
that are made right in the factory are
long time on the road" You can
not get miles out Of a tire that have
not been built into it, and "A tire
can be no better on the road than II
IL in the factory.
The campaign II extensive IN its
scope, including even folders. posters.
blotters, calendars and wall. fence and
highway signs. 1t IL the kind Of adver-
Using that has brought the public to
q realization Of the new plane on which
advertising has been placed, Of itS val
ue as plain news.
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16
PROTECT TUBES FROM
THEIR SWORN ENEMIES,
HEAT, OIL AND WATER

Few motorists know their tube
mileage" says II. B. Bramwell of the
Michelin Tire company. They ought
to know that a good tube looked after
with ordinary care will outlast several
castings. Many tube troubles are due
to sheer carelessness.
There still are motorists Mr..
Bramwell states. who throw their
spare tubes in the tool box. exposing
them to grease and to contact with
place for spare tube is an inexpen-
sive tube bag which can be had of
every supply dealer.
"Blowouts are frequently caused by
the man who tests his tube in a basin
of water. throws a handful OF chalk
into the casing, and fits the tube with
out drying. Naturally, the wet tube
forms Jumps of the chalk, and these
Jumps working around the casing
cause friction which will wear the tube
thin. As consequence there Is n
blowout. The correct way to apply
chalk is with soft cloth passed over
the tube when dry. The excess chalk
should be shaken off before fitting
Again, careless fitting in which the
tube is pinched between bead and rim
ruins many a tube. OF course Michelin
tubes being ring shaped like the casing
| itself are not readily pinched In fit
| ting. Oil is sometimes introduced into
| tubes by mechanical inflators. this be-
| ms another means of separating a man
| from his money. The oily deposits
formed round the base of the valve and
on the opposite side of the tube, cor
rode the rubber 20 that it loses it's
flexibility and resisting power. FIX
posure to heat and light is another
cause of early disintegration.
These are some of the common
causes of short life in tubes. And no
| tire buyer lives who does not wish to
| improve his tire purchasing budget III
only he is shown how"
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16
CHANDLER PARTS ARE
DELIVERED EACH DAY
BY SPECIAL AlRPLANE

Express companies and the mail
service proving Inadequate to get parts
from Chicago to the Chandler Motor
Car comptny. in Cleveland. the factory.
determined to Keep up production, Ii
now employing afrplanes to deliver
parts" declared J. A. Beckstead Of the
Service Motor company. local Chandler
distributor.
Production troubles in Chicago.
whore sockets and plugs for Chandler
hoadlampg are made, caused . serious
shortage xeoontly of tho9o email but
very necoasaFY axt1cleo. Things locked
- - 11ok Int flnolly n1ln1oGt neetma1
yepduotioa Vas roGun1e1s "A ev6vy-
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

the need of fast transportation service
between Chicago and Cleveland.
Efforts to get these parts through
speedily enough to catch up with pro-
ductiou were to no avail. Regular
special delivery mail, railway express
and even baggage were not adequate
because the sockets and plugs wern't
bling made fast enough to permit big
shipments at sufficiently frequent in
tervals.
Some other method of transporta-
tion had to be found. And 1T was. For
now these parts are coming through
by airplane special delivery mail, and
this shortage has now been practically
overcome.
There is nothing particularly start
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

Advertising the printed show window
OF world products. has become one OF
the modern worlds seven wonders.
The time was, not no many years ago
that advertising was regarded by most
newspapers and editors as having lit :
tie or no public appeal. And possibly
the advertising of those old days de-
served little better consideration.
Today. advertising takes its place
With " tne n p Hdvertisine IS looked npe
on as recital of the news OF world
products and markets. News 10 q re-
cital Of the current happenings OF the
day.
several ad-less newspaper experiments.
Newspaper publishers and editors have
learned that modern advertising, evan
from the readers viewpoint In as es-
this new Reorganization Is contained in
the fact that today nearly thirds
It 10 estimated, of all magazine and
space is devoted to advertising.
ing 10 again recognised. in the 1870
program OF the Federal Rubber com :
pany Of Cudahy, Wis. In 1t 10 marked
the transformation that has placed ad-
vertising on its present high plane.
through efforts to make advertising
something more than the mere presen-
tation Of . product: to breath into II
character, strength or refinement. those
ideals and human interest that breed
friendship and confidence. Even the
great influences Of art and Of educa-
ton have not been overlooked.
In O. word Federal advertising has
been given the setting its particular
product needs. Federal tires have been
given q touch in advertising that means
to the great buying public what the
frame and the delicate light mean 70
q painting.
The Federal program, outlined In its
entirety in q sales prospectus that Is
as elaborate as money and genius can
make 1t, il only another evidence Of the
passing Of the hapha8ard, hit and miss
policy In advertising. 1t IL framed to
cover the entire years advertising work
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

ling about all this, perhaps, except
that it illustrates wildly the determi-
the Automobile industry have been
working, through the year, to over
come production difficulties. No effort
and no reasonable expense have been
spared.
And yet the average motorist, not
being able to get his new car when
he wants 1t, finds difficulty in appre-
ciating the strenuous times that manu-
facturers have gone through. Really
serious troubles, too, and we are proud
that 1t has been possible for Chandler
production to reach its present magni-
tude."
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

company, announces 1t is now in
position to promise immediate de-
livery on seven passenger Cadillac
cars. Practically since the first
of the year. orders fer these mod
els have been overwhelming and
have far exceeded shipments from
the factory. Partly because of In
creased production and partly be-
cause the Sharman management
has captured the good graces of the
big chief of the Cadillac shipping
department, deliveries are now
keeping pace with sales; hence the
assurance of speedy delivery.
mo car OF it's class has been in
wider demand throughout the
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16
HIGHWAYS LESSON To
MIDDLE WESTERNERs
Nebraska Visitor Thinks Good
Roads Opponents Gould ALI
Be Converted by Driving
Over California System.

II the farmers of the country who
are averse TO paved highways could
see Los Angeles union state depot at
Firth and South Los Angeles streets,
and then ride over the lines that on
crate from that modern terminal their
vision would undergo decided change
IN the opinion of a winter tourist from
Eebraska, as told to the Los Angeles
Times.
He may be retired business man or
farmer or as combinati ton of both or he
nay only be resting up for renewed
efforts In the great game OF aunexing
more dollars. The only information
that he vouchsafes concerning himself
was the Identification of himself as a
Hosident of the Cornhusker state
-. ROAD SYSTEM.
&. t'rcur paved roads brought about
this institution" he said. while stand :
ing in the big waiting room. evidently
waiting for some friend or relative to
arrive in the city by stage. IF it
wasn't for your great road system you
wouldn't have the motor stages. OF
course not. To think that you can go
Lem here to San Francisco by stage.
DAek in Nebraska no one would think
~ travelling that far by automobile.
fh48 II. not as a rule. Even during
the summer, our roads are not good
euougf to prevent jolting one almost
- pieces. Most of the farmers have
cers that they run in a certain radius,
6ut tor anything like a hundred miles
~ more, they wait for the train. They
4xp used to poor roads and not used to
&1at you have out here. Too many OF
fAem oelieve that building paved roads
nneans taxing the farmer for the BEN
~ q the Jcy-rider and tourist.
OPPONENTS CONVERTED.
m the most violent opponent of
H<unA hiGhW&y0 In every toWnshin In
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

country than the Cadillac touring
car" says G. c. Goodwin, man
ager of the Sharman company. TT
Is wanted in town as the powerful.
serviceable family car, and 1t il
wanted in the country for it's tre-
mendous power and its ability to
long distances without any nurs-
ing of the engine or any other
part.
1T Is a common saying among
the intermountain sheep and cat
tlemen, many of whom are Cadil-
lac owners, that the reason they
prefer it is because they can start
out on a. long trip over a rough
road and yet never have to lift the
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

hood. stop to change the water In
the radiator, or give the car the
slightest attention, providing they
of oil and gasoline.
1T is it's tnvincible dependable
ity as we'll as it's great riding
qualities and long durability. that
endears the Cadillac to so many.
THE announcement that Cadil-
laos can now be delivered promptly
will probably be the signal for
another rush of orders, so that a
suggestion to those who are consid-
ering a purchase that promptness
In ordering will be an advantage
to them is certainly in place.
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

president of the Jordan Valley
Farms company, Is now the owner
OF one of the phaetons. At the re-
quest of the owner of the other
phaeton, who is possessed of a most
retiring disposition. his name is
withheld, but 1t may be obtained
upon inquiry at the office of the
Sharman Automobile company.
From left to right, the persp pms in
the photograph are. Frank G.
Leavitt Wilbur Haines, E. B. AL
sop, Miss Helen Flemm, Harley j.
Hooker, w. S. MAR and Dan
Mickey. 1t makes a full group of
enthusiastic Cadillac boosters.
For the first time In many
months the Sharman Automobile
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

The classic architecture OF state
buildings 10 a most appropriate
Background for Cadillacs, and they
In turn lend a modern dignity and
Refinement to the majestic stone
walls. Here are two 1920 Cadillac
phaeton and one Cadillac touring
car, q full carload, In front of the
idaho capitol.
They are a delivery made during
the past week by e. c. Leavitt, rep
resenting the Sharman Automobile
company, distributors in Boise and
surrounding territory of Cadillac
Oakland cars.
Mrs. Anna Haines of Boise Is the
purchaser of the seven passenger
touring car. and Harley J. Hooker,
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16
NO USE, PARSON, THEY
WON'T KEEP SABBATH

An Ohio pastor tells his flock that ne
will "thank the Lord when the roads
become so bad that Sunday auto tour
Ing will no longer be q pleasure" The
Lord we fear. will have to wait for his
thanks. ~ Ohio's roads can not become
much worse than they are noW.-B. l..
r. in CHICAGO Tribune.
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

is the case out here. The people here,
rs elsewhere, are the court of last re-
scrt. If they appreciate the value of
the stage lines, they'll see that they
are kept going"
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16
CUTTING GAUGE GLASS.

The car owner is often puzzled to
make a clean break OF a glass cylinder.
such is uused on gauges of various
sorts. A simple method of doing this
is to twist a. section of light resistance
wire around the glass at the point
where IL is desired to be cut. The ends
of the wire must be connected to two
binding posts and these are then con-
nected with the line circuit. When the
current is turned on the wire becomes
hot and heats the glass, which is then
plunged into cold water. The result is
an even fracture at the desired point.
--o>N------ Al
substitute for inported edible gel
Evening capital news. (Boise, Idaho) 1901-1927, 1919-11-16

substitute for imported edible gel
atine is being made from a seaweed in
the Philippines
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06
STETHOSCOPE is USED
IN FINAL MOTORS TEST
Lexington Company Adnpts Instrument
Well known In Field of Surgery
to Automobile Manufacture.

Automobile engineers in their never
ceasing efforts to attain tho highest
degree OF perfection in motors have
invaded the field of surgery to obtain
ar instrument which will aid them.
The stethoscope Is the instrument
which has found it's way into the auto
mobile industry.
IL is being utilized in the final test
department of the Lexington Motor
Company's plant at Connersville, Ind.
The motor OF every Lexington car is
subjected to the "stcthoscope test" be-
fore the car is permitted to leave the
factory. In the same manner that the
physician employs this instrument in
examining the heart-the power plant
of a patient-for "murmurs," the ex-
pert tester examines the power-plant
OF the Lexington car.
With the ends of the kaleidoscope
tubes in his ears. the mechanic goes
over" the motor with precision. Jus;
as the doctor oftentimes puts the per-
son being examined through certain
physical exercises. the motor is put
through it's various PAGES and speeds.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06
MORE ACTIVITY IN COAL
Slowly Getting Back to Normal ir
Pocnh0ntnH Distrfct-IncrcRscd Sales
From West Virginia.

CHARLESTON. w. VA. April 5.-Thc
past two weeks have witnessed in
creased activity in the coal-mining
regions OF this State. There has been
considerable Increase in the output OF
have been larger
This Is especially true of the Poca
hontas District. whore the mines are
slowly regaining their normal produc-
tion. This Is due to Increased de-
mand for Pocahontas coal in the West
ern markets. and the fact that ship
men;s can be readily made to the Tide
water section is greatly helping to
market the coal from that district.
notwithstanding these facts, It can
not be said that the. West Virginia
mines. taken as whole. are by any
means working full time yet.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06
G. M. C. TRUCK MANAGER
TELLS OF MACHINE TESTS
Was Selected by Army Medical Corps
on Reputation Made on Mexican
Border.

u. =. Anderson, manager OF tho
criminal Motor Company. distributors
W. NJ. c. trucks. says, in talking Of the
" Nj. {. trucks in tho war:
several years prior to our govern
.nehts entrance into the world war,
the original three-fourth- ton G. NJ. c.
"as developed and introduced.
TIL, represented the General Motors
nat tTK G2mpany's interpretation, OF n
pose truck Of the right size and weight
"a truck capable Of surrounding diff
n ,Ht'ties incident TO day-in and day
rough road travel
curing the first few months follow
.nS It's introduction, hundreds were
rI.nes-purchased alone on faith in the
Seneral Motors Truck Company and
n IeHei In the truthfulness OF our
;, Today Model 1G-three- fourth ton
y. NJ {. offered TO you. our prospective
customer, lis all that the original three
'ourtn u. NJ. G. was-plus great deal.
Refined. developed and improved. it
Is the best the General Motors Truck
company can build. with the best OF
every known truck building facility at
our disposal-equipment. factories.
engineering brains. organization and
capital included.
ment solely because of it's accom-
ohshments on the Mexican border. and
us record in American business. Tested
ana tried as motor truck never was
oefore tested. the three-fourth- G..
u G. became the standard ambulance
of the United States Army here ana
oHerseas--first n few. then hundred,
ana finally there were thousands in
he service.
Later In the war, when the govern
o be adopted as Glass "AA" for all
military purposes. the q. NJ. c. Model
10. strictly on Its merits. in COMPETE
I've tests, in the hands OF government
,hiciah. and subjected TO the most ex-
acting trials made n perfect score. and
became official government standar I'd
.hree-fourth-ton truck.
NO greater recognition haS any truck
,Ver reccived-uniyersally indorsed by
american business and officially adopt
"a as II stood by our government.
Americas standard all-purposc truck.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06

an era OF seething ferment and an in
cessant change. of vast Industrial en-
terprises and merctiess competition. OF
the application OF science and ma
chlnery to all processes Of civilization.
In this universal struggle there is
to be no cessation of hos:litics to pro-
tect the weak and unprepared-all
commercial conflict upon whose Issues
depend individual happiness and ma
tional prosperity. 1t will pre-emincnt-
ly the age OF motive power, its com
pick activities out OF the reach OF the
unpreparSd SO be one OF the prepared
salesman might increase your sales.
and n light delivery truck in order to-
Keep pace with modern commerce.
Don't look back over the road OF
yesterday and think that an automobile
is luxury. 1t is twentieth century
necessity
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06

600 capital stock. has organized. with
w. l.. Cutler as president. Machinery
mas been purchased and suitable
building leased. The machinery is for
mattress and shade manufacturing. and
as soon as 1t can be inst allied operations
Will be commenced.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06

the tester meanwhile sounding Il out
with his instrument.
IL the results of the examination arc
not absolutely satisfactory, the tester
diagnoses the trouble and recommends
the remedy.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06

The only change In tho company's
directorate was the election OF J. X.
HALL Factory manager. to succeed J.
V: Whitbeck, whose work as chief en-
Einecr interfered with his service as
director. Mr.. Whitbeck remains as
chief engineer. Other directors. be-
Charles A. Otis and James A. Fayne.
Mig Mnttrens Fnetwry mt KernersviIlc.
kETsNERSVILLE. N. c.. April s.
The Star Mattress Company. incorpo-
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06
THIS AGE OF MOTIVE POWER
War OF Commercial Nature Hns Been
Declared. Says Overland Com
pnny's Representative.

War Of commercial nature has
oeen declared says G. l.. Oliver. Of the
7arper-OVerland Co.
The international conflict of arms Is
'ver, that of commerce Is just begin
ling. The business men and pleas
lire-seeking people OF today are facing
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-04-06
REFLECT FORMER OFFICERS
Dut One Change In Chandler Company's
Directornte-Sew Factory
Manager Named.

CLEVELAND, April 5.-The old Of
fcers of the Chandler Motor Car Com
pany were reelected at the annual
meeting Of the company as follows:
president +. G. Chandler; first vice
president, c. A. r;mise; second vice
president, w. S. NJ Mead; third vice
president, ]. r. Hall; secretary, Isadore
Grossman; treasurer, j. NJ. Regar.
New-York tribune., 1919-04-19
Army Aviator Covers
$500 Miles in ~ Hours

FORT WORTH, Ter, April 18. -
Major T. c. Macaulay, commander Of
Ialaferro Field, who has flown from
coast to coast in twenty hours, at an
average speed Of 1877 miles an hour,
arrived mere safely this morning from
jackson, Miss, whore he spent last
night. He landed in his plane at
1880 a. ~
Major Macaulay few $500 miles in
FORTY four hours aud fifteen minutes.
His. Aying time across the continent
frorn San Diego to jacksonville was
nineteen hours and Fifteen minutes,
setting new record Of this dis
lance, $50 miles were covered without
stop. This was from Tucson, Ariz.,
20 Swcc twatcr, Tex He used n De
HaYiiand plane with a Liberty motor.
The motor, according 70 the airman.
never missed a stroke, and the ONLY
work done was 70 remove two dirfv
spark plugs
Major Macauay few from Jackson.
Miss., to Fort Worth in four hours and
thirty minutes. He had intended TO
complete mis- journey last night by
moonlight. but he feared he might be
forced to make "a landing in the
Louisiana forests.
New-York tribune., 1919-04-19

Killed Here
Auto Accident
Chicago Worlds Fair Presi-
dent Dies in Debarka-
ton Hospital After Being
Hit by an Army Truck

Harlow Niles Higinbotham, prcsi-
dent Of the Worlds Columbia Expo
sition in Chicago in 1892, and form
er member of the firm of Marshall
Field & Co. was knocked down by an
army truck at the corner of Madison
Avenue and Forty-hfth Street short
ly before noon yesterday. He sustained
fractured skull. -Four hours later
lie died in Debarkaton Hospital No.
., in the Grand Central Palace.
When struck Mr.. Higinbotham was
on his way to the headquarters of an
organization of Illinois soldiers at 1O7
East Thirty yfourth Street. to visit r.
llnols troops who recently had re
turned from overseas. Army truck
No. IA, driven by Corporal Frank
Nooven, was going west on Forty-tifth
Stree. when, according to witnesses,
Mr.. Higinbotham walked into the
rear emu of the machine. He was
hurled to the pavement.
Rushed to Army Hospital
Nooven leaped out of the car and,
assisted by Patrolman Joseph Myers,
of the East Fifty-frst Street station.
placed the injured man in the truck
and rushed him to the debarkation
hospital Richard D. Crane, his SON
ln-law, with whom Mr. Higinbotham
was living at the Ritz Carlton Hotel
was Immediately rotifed. When Mr.
Crane arrived at the hospital he found
the aged man unconscious.
Shortly before o'clock Mr.. Higin-
botham became conscious for few
moments.
Il guess I've got only few more
moments TO live he told his son-in-
law. He died few minutes later.
Mr.. Higinbotham was born in Joliet,
Ill.,, in 1898. In 1861 he went TO Chi
cago, where he was employed by the
Cooley Farwell Company, of which
Marshall Field was the manager. He
ser,ed throughout the Civil War, at
Chicago Volunteer Artillery and later
in the Quartermaster Corps.
Saved $600.OO0 From Flames
Mr.. Higinbotham made one of the
most important advances in his bust
ness career by his coolness during the
big fire in Chicago in 1871, when he
"a 'I" ,oou0 WI III PoOV,oOo III MS en-
ployer's warehouses. Two weeks after
the fire he was made d member of the
firm
After disastrous fire in the storage
warehouses of Chicago at the time of
the Worlds Fair, Mr.. Higinbotham or
ganized q fund of 100000 for the
benefit of the widows and orphans of
the firemen who had been killed. Dur
ing the stockyard fires in December of
the same year he raised another fund
OF S211,00O.
Mr.. Higinbotham was president Of
the Field Museum of Natural History
from 1897 to 1909. The clubs he be
longed to were the Chicago, Union
League, Chicago Athletic, Midlothian
and Caxton.