Evening capital news. (Boise, Idaho) 1901-1927, 1919-10-19
DESPITE UNIFORMLY HIGH STANDARDS
IN CAR BUILDING MODERN PURCHASER
SHOULD |NQU|E FURTHER THAN PRICE
Auto Buyers Seems to Be Toward Body Styles
Comforts and OBSERVATION-DISCLOSURES Machines of Today
Represent Principles but Actual Performance and
Service Are Still Best Standards.

Men closely connected with the man
ufacture and distribution of motor
oars have noticed peculiar trend |
during the last year or so. This has
been. change in the buying public's
attitude toward automobiles in gen. |
eral, says the Portland Oregonian.
People who use motor cars seem to
have come to the idea that their
choice should almost begin and end
with things like the body of styles, the
upholstery and the various items which
contribute to the comfort and conve-
nience.
They seem to forget that the one
really big factor which has to do with
their comfort and convenience Is the
chassis. and that IL chassis is right
they are sure to get the greatest use
fulness from their cars at the lowest
cost.
DEVELOPMENT STAGE.
In all justice it should be said that
motor car buyers are not wholly TO
blame for this attitude: it doubtless
has cdome upon others unconsciously.
The progress and development of the
automobile may be said to be respon-
sible. In the earlier days of the mo-
tor car, when it was In more or less
experimental stage, men bought no car
until they were convinced by their
own investigation OF olHeTWise thdl
1t was about the most dependable to
be had within their means.
But that period of uncertainty, IL
you please, was of short duration. The
motor car made long strides into
state of development which had de-
pendability for its watchword--which,
of course, was exactly as it should be.
| Fundamental principles were found,
and they are fundamental today.
| There was argument as to the num-
Der of cylinders, the kind of clutches,
! the best oiling systems and so on.
Each manufacturer, perforce, settled
these matters according to his own
designs and cars which were reliable
and gave good service
MACHINERY LAST THOUGHT.
The buying public was quick to
sense this. One car appeared to be
about as good as another, so far as
reliability was concerned.
The matter of buying a car large
ly became, first, question of price,
and after that question Of number
of other things. Last. consideration
was given to the machinery.
In spite Of the fact that motor cars
today are generally dependable, eco
nomical in varying degrees, and SO on,
the other fact remains that the auto
mobile is essentially a piece of ma
chnery which, speaking by and large.
is expected to stand more i'll use and
receive less care than any other ex-
Sensively built machinery in the
world.
Just as the chassis-the machinery
is the foundation of the owners
satisfaction, his comfort and hic con-
venience. All three of them rest fl
nally upon the service he gets from
the machinery. Does that fail in a
large way or in succession of an
noying small ways, the owner gets no
satisfaction comfort or convenience.
NO TWO CARS ALIKE.
It is true, of course, that the auto
/ mobile has been perfected to a re-
| markable degree--if the word per
, fected" can be used to describe some
} thing that probably can never be made
, fully 100 per cent perfect. But that
does not OF itself presuppose that al
buying caution should be cast bodil,
to the winds. Working from identica
: designs and Identical specifications
Z no manufacturer will produce engines
4 that will render identical perform
: ance.
: In buying motor car 1t is still {
good thing to study what In bidder
e away under the shiny hood and thu
I. er's reputation. ii Is still good thin
I to take into account the manufactur
7 er's reputation, II is still | good thin
: to make some study of the cars his
n tory and the opinion of the owners.
r When the buyer has satisfied him
self on this score--when he 10 con
Y WINGED that the piece OF machiner,
n he Is about to buy Is the best he cal
get for his price, or for any price