Pine Bluff daily graphic., 1919-03-19
INTERESTING VIEWS
 ON CURRENT NEWS.
T. V. WENSEL IDEA

AjOuJ IlNC MCch0 dSO NHCH UCdi iou
 interests. taking advantage of the ab-
 normal conditions. prevailing, were
 hammering the price of cotton down,
 man with a big idea arrived ill the city of New Orleans. Encouraged by telegrams and letters from leading
 cotton men in all parts of the belt.
 asking him to undertake a publicity campaign, similar to one he had con-
 ducted ill the latter part of Decemb-
 CT, 1916, he came to advertise to the
 world the real truth of the cotton
 situation and to call upon the farm
 CTS of the South to hold their cotton
 off the market until they could sell it
 at a better price and to reduce the
 acreage for the new crop. The Mem-
 phis Cotton Factors Association had
 already pledged it's unanimous sup
 port to any work along this line that
 the moral and financial support of
 cotton interests all over the South,
 he found the cotton factors of Cres-
 cent City in receptive mood. They
 gIasped the ,big idea, which was that
 printers ink should be used exten-
 sively to offset the condition that
 threatened the cotton industry of the South with ruin. The support that he
 sought in New Orleans was promptly forthcoming, and the news soon spread around the cotton market that "Wen- sel in in town" Bearish interests that had tried to take advantage of the sit uation that had been created by the famous Lansing interview, given out in December, 1916, foreshadowing our entry into the war against Germany, knew what this meant. They had un-
 pleasant recollections of quiet, deter mined man, who had the laculty of telling the whole world the truth about the cotton situation through the
 medium of the newspaper. As lead ing cotton factor of Natchez, Miss, head of the well-known firm of Rumble < Wensel Company, Theo. V. Wensel's name was one to conjure with ill the cotton market Bulls who have been making an almost hopeless fight to maintain prices in the face of strong opposition from Wall St. and North ern mill interests, at once plucked up courage, and the fight for control of the cotton market was on in earnest. ASSuItu OL dIt taC lIudHCldA SuppOlt that he needed for the time being, Mir. Wense1 made his headquarters at the Chambers Advertising Agency in New Orleans, and from that source sent forth stream of advertising that quickly overcame the bearish propo- ganda that had been carried on by the interests seeking to deprcss prices for tho benefit of the spinning inter ests of the South. MT Wensel called
 attention to the fact that it had cost the South, under wartime conditions
 ill the neighborhood of thirty cents a pound to produce cotton in 1918 and that financial ruin threatened the South if it's crop should be sold below f the, cost of production. As ,a means [of Overcoming the temporarily unfav-
 orably conditions prevailing in the market, Mir. Wensel in his advertising
 campaign urged that every cottor grower in the South hold the unsolG
 balance of his crop for remunerativt prices and that the acreage for tht new crop lbc cut to the bone. Tht whole South responded to this appeal and the first fruit of the advertising 1 campaign was the holding of large convention in the city of New Orleans attended by delegates from every stat,
 in the Cotton Belt. This convention formerly launched and approved thu l holding acreage reduction movemen | which Mn. Wensel has been the frs
 to suggest. He was elected chairman