The Washington herald., 1919-04-03
DEAR FOLKS:

IN VIC nisloly OF WILSON, "
Co. Everybody in the whole
organization is enthusiastic. up on
his toes" and proud.
This is the week that Wilson & Co..
announce that they are producing
Certified Ham and Bacon. All over
the country the dealers are putting
up window signs telling the news.
incidentally. am coming to believe
that the dealers whoshandle Wilson
products are imbued with the same
pride and confidence in the Wilson
institution as are the $4,000 work
ers in the various plants and
branches.
All these Wilson & Co. men and
women are pleased as pleased can
be this week because they have
known for a long time that the
company would put Certified Ham
and Bacon on the market at this
time. They have known of the
care and skill and exactness with
which these products were being
perfected to deserve the Wilson
Certified label. That Certified
label is the ne plus ultra for any
Wilson product. When it is placed
on something it means that that
particular food product is Just as
fine as it can be made, as pure as
purity itself and as good as any
thing ever can be good to eat.
The name and fame of Wilson &
Co. Certified products has grown
up in the past two years. 1t started
when the company brought out its
line of canned fruits. vegetables
and table specialties. giving them
the name Certified and placing
upon them a guarantee that the
user would find them of the high
est possible quality.
In their smoked meats Majestic l"
was the label of their top-notch
quality. Majestic Ham and Bacon
were, and are mighty well known
and liked. Mr.. Wilson saw the
great popularity won by the Ger
tihed" fruits and vegetables. and he
said:
We must have Certified Ham and
Bacon. Can we make them good
enough to deserve the Certified la
bel?"
We can and we will. was the
prompt reply.
So there is a bit of history. 1t
wasn't merely a question of curing
and smoking ham and bacon of the
most excellent quality. 1t was a
matter of knowing at every step
along the hne that this ham and
bacon was going to Be good
enough to be honored with the
name of Certified"
This means selecting the porkers
themselves. They have to be
porkers of excellent breeds, they
have to be in the pink OF condl-
ton, they have to show to the
practiced eyes of the experts who
select them that the quality Is
there. | have watched the pro-
duction of Certified Ham and Ba-
con-watched the careful, skilltul
choosing of those hams and bacon
sides. | have seen how precisely
A ham is chosen, how exactly a
bacon side is selected. There must
be lust such a proportion OF tat
and lean, the skin must be smooth,
: the ham or bacon must be vlslbly
perfect. Then it is carefully trim
med and sent on through the cur
ing and smoking departments.
Nothing is hurried, for the men
who have charge of this work tell
me that hasty curing and smoking
do not create the sweet appetlzlng
flavor and the hunger-satisfying
taste that must characterize fne
piece OF ham or bacon.
All the way through l noticed
that these meats-as indeed, are
all other Wilson products-were
handled and prepared with RE,
SPECT. Respect" is a fixed
principle in the Wilson plant, and
when you come to think of it, it is
a pretty good idea to be respect
full to foods. They deserve re-
spcct, if they are destined for your
table, and the Wilson folks know
this and show respect toward
them.
/ have told you in my previous
letters how the spirit of good will
and loyalty pervades the whole
Wilson organization. / have tried
to suggest that this spirit OF pride
and OF fellowship is a guarantee
that the products of Wilson & Co,
l. II Al, T. -