South Bend news-times. (South Bend, Ind.) 1913-1938, 1919-03-28
DAIRY PRODUCTS WEEK
Feed Up a Child
in the Way it
Should Grow

Give plenty of good. wholesome,
pasteurized milk to the child. use
lots Of it in your cooking
Drink milk Drink lots Of it. Give
it to the Riddles morning noon and
highland in between. Give them
all they want. It's good for them.
It's the cheapest and best food they
can have.
Milk is Indispensable to their ply
steal growth and mental develop
ment
II builds bone It builds tissues
1t builds healthy minds.
It's the only food that contains
enough of the protective elements
that will keep them from degenerat-
ing into puny, rickety little shavers.
DR.. McColum of John Hopkins
university. and other eminent scien-
lists tell US SO. DR.. McCollum spent
over ten years at the Wisconsin En-
pertinent station investigating the
diets OF little animals whose diges-
tive apparatus is practically the
same as that Of human beings He
fed these little animals a balance
ration of protein. starch. sugar and
salt. TalIow, olive oil, cotton seed
oil and peanut oil constituted the
fats of their rations.
For the first three months these
little animals seemed TO get along
all right. But soon they lost appe-
tite: they fell off in growth. They
fell on the road to starvation.
And then Dr. McCullum fde the
animals butter fat in place of the
former fats in their ration. And
Immediately the little animals began
to grow and thrive IL was evident
AT butterfat contained some ele-
ments necessary fer growth that the
other fats could not supply. These
elements are the protective ele-
ments
DR. McCullum made other eXper-
iments He took two little animals
He put them on the same diet. eX-
cept that he fed the first as Its I'VE
percent fat ration. butter; and the
second he fed oleOmargarine.
At the end of the experiment, the
! butter fed animal weighed 262
grams. and was bright-eyed and
vigorous The oIeo-fed animal, on
the other hand, weighed only 1903
grams, and was puny, sluggish in
movement. and had sore and in
fected eyes.
The butter substitute. though hav-
ing almost the same energy and
heat content as butter. lacked the
growth promoting, the protective
elements.
Your children need milk, and but
ter. and cheese, and ice cream.
Build your childs diet around milk
Give the child and yourself. too, a
cheese sandwich instead OF beef.
Instead of expensive. non-nutritive
lluxuries, such as pies, eat ice cream.
/ It's a good food and easy TO digest.
Drink milk-eat milk. It's the
perfect food. And it's the cheapest
food. It's natures food
One quart Of milk is equal in food
value to eight eggs. or three-quar-
ter pound Of steak. A quart Of milk
therefore would be a cheaper food
at % cents A quart of milk con
tains as much food as three-f ourths
pound of steak which would cost you
/ "a cents. a quart Of milk that equals
! it in food value is worth therefore
at least as much. You use gas and
! grease and spend some time in pre-
pairing the steak for your meal. That
costs you something. That makes
the finished steak cost at least IS
cents. doesn't It?
But a quart Of milk does not cost
% or 2S cents. II costs a good deal
/ less than that.
The United States Food Admins
tration says: "A quart Of milk a
day for every child if possible, q pint
without fail; a third Of quart for
each adult"
Think it over,