The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-11-09
SELLING YOUR TOWN

The Miami Metropolis published pictures of a
number of proposed buildings be put in that
city. which in size and style of architecture are
In keeping with the progressive spirit that the
South Florida city always displays.
The growth of Miami been almost miracu-
lous. and much of this has been largely due to
the splendid publicity that city has received.
It pays to advertise when there is something
worth advertising and that Miami has, and has
not failed to make public all of its good points
Tt has come to be axiom in the business
world that publicity pays unless 1t Is appheo
to something that is worthy. 1t has been proven
by expert advertising men that all the printers
Ink in the world cannot overcome oeieie
of second-class goods.
And it is SO with town. Miami mas oeeh eA-
tensively exploited, but 1t has deilVereo 'iie 800
and for that reason 1t IS necoIhns ol.;s,
ard wide not only one of the most Deau'i,ui
- = +ba state but one with solid founoa-
ton of prosperity. ,,,,r,;s
Pensacola might well take a page I'm -.
,ool and pay greater attention to adver'isiis -.
resources to the world It has been conceoea' mo-
"a ,,,tlfc men interested in trade ex-
..,on but neople of other cities in the state
that pensacola geographically. dramatically ana III
81, natural gifts is blessed beyond other cities
on the buff.
pensacola has something more than this, now
ever which is not so well known outside Oh TINS
s.ct;on and that is a wonderful civic spirit Inis
shirt has been crystalized into splendid working
force and has put some big things over ~ 'iis
past few years.
Mt pensacola needs to do more than this. We
need capital for development 1t was outside capi-
tai that put Miami it's feet. Pensacola may not
find a Flagler a Plant, but there are men %
means who would gladly locate here, IL Iafniiiai
with Pensacoa's wonderful advantages IL Is up
to the people of Pensacola to acquaint them with
these facts
who
remarked on the fact that while Pensacola had
greater natural advantages than other southern
ports It's citizens would have to face tremendous
competition for exploiting their resources
In every possible
Towns are going out after business in much the
same way that bushes sfirms get their trade;
they are sending able men out, familiar with con-
ditions to place before other communities and
capitalists their good selling points.
The value of such publicity has been demon
strated in centennial boosters tour and in the
publicity which given the centennial move
ment through The Journal. which has attracted
the attention of the entire state press
Pensacola has not only been exploited, but at
tention has been called it's good selling points
Just as a salesman calls attention to the line of
goods that his firm is pushing.
And it may even be that the people of this sec
ton did themselves realize how many points
there to exploit until it became their duty
to open the sample case and present the goods
ured up to the standard of competitors. but far
surpassed any other line the market in this
territory.
But we must take another leaf from the book
of the salesman and remember that keep our
good points before the public. must continue
to present our claims else the other fellow may
cut in and take trade away from
Pensacola has the best selling points of any
city on the gulf. Let fail to keep this
fact before world. until goods sold.
Until thought is linked with purpose there is
no intelligent accomplishment. With the majority
the bark OF thought is allowed drift. upon the
ocean of life Aimlessness is a vice. and such
drifting must not continue him who would
steer clear of catastrophe and destruction.
They who have central purpose in their life
fall easy prey to petty Worries fears, troubles
and self pityings. all of which indications of
weakness. which lead. just surely deliberately
planned sins Though by different route). fail
persist in power-evolving universe.
should conceive of a legitimate purpose
In his heart. and accomplish it. He
should make this purpose the centralzing point OF
his thoughts. 1T may take form of spiritual
his nature the time being: but whichever it is
the object which he has set before him He should
devote himself its attainment. not allowing his
thoughts wander away ephemeral fances
longings, and imaginngs This the royal road
to self-ccntroI and true concentration of thought
James Allen.