The Morgan City daily review. (Morgan City, La.) 1916-1920, 1919-06-12
Believes Advertising Helps
Business in Many
Ways
Morgan City Merchant Express
es Appreciation of Services
Rendered by The Review

firm each month in advertising is one
of its wisest expenditures is the be-
lief expressed by Mr.. Henry Loeb
of the Henry Loeb Co., Ltd. in a re-
cent statement
Il believe that | get my moneys
worth when | buy space in the Re-
view" said Mr.. Loeb. 'and | know
that it pays to advertise 1t is one
OF the policies OF my store to keep
our patrons informed about what is
going on. and to let them know what
we have to Offer
Mr..Loeb rightly believes that the
great majority of people these days
shop from the advertising colums of
newspapers. He believes in letting
his patrons know what he has to Of
fer them in order to save time for
them, as we'll as to make a sugges-
tion as to their needs. And that is
what advertising is primarily intend
ed to do-suggest. 1t calls attention
to what the advertises has to offer.
and suggests what is needed -"
Mr.. Loeb pays careful attention to
his advertising. He has learned that
the old method of merely placing his
name in the paper with the explana-
tory line underneath telling what
business he is engaged in does not
pay, because the people already know
what business he is engaged in. That
is advertising. if you will. but it does
not get you any where when it comes
to getting results. He studies, i'm
stead, the wants of the people. buys
his goods accordingly. and then tells
through advertising just how he can
fill these wants. Occasionally he has
bargain to offer. and this keeps his
store in the mind of the thrifty bar
gain hunter. but if he did not tell
folks about the bargain. he would get
but small results from the sale. He
takes into consideration the cost of
advertising in the Review per inch:
he then estimates the number Of
inches it will take to make his mes
sage show up we'll so that it will be
attractive. Then he finds the cost
of putting the ad before the entire
community. divides the total cost of
the ad by the number Of folks who
will read it. and finds that it costs him
but fraction of cent to send that
message to every customer and pros
pective customer within the radius of
the papers circulation.
The business of the Henry Loeb
Company is one of the creditable re-
Elections on the commercial develop
ment of this city. No complaint has
been heard from this store regarding
the loss of any industry here, as the
sales of the store show a continual
increase rather than a falling off in
view Of the fact that fewer men are
employed by the Emergency Fleet
Corporation at their shipyard here.
The Henry Loeb store has shown 4
continual tendency to grow. and this
of business is due to the
fact that Morgan City itself is de-
veloping and expanding as we'll as to
the far-sightedness of the stores
business policy. The fact that the
stores business is continually grow
ing is attributed by Mr. Loeb to the
fact that he believes in giving his pa
irons the very best for their money.
an dsecondly because he advertises.
There are stores and enterprises in
Morgan City that are not taking adj
of the possibilities offered
BY the advertising columns of this pa
Der. Everyone of these stores have
some particular reason. probably for
Tot doing so. but if the matter were
given the thought and consideration
hat it deserves, they would at once
all in line with those who believe in
modern methods. The Review in
rites these merchants and business
men to patronize it as an advertising
Medium. Not to merely take out
ew inches of space occasionally will, =
he name and business of the store,
'ut to continually and consistently
all the attention of the public 70
What their stores have to offer, and
make suggestions, helpful sugges-
ions. to assist the purchases in max
ng selections.
1t is the intention of the manage
nent to increase the size Of the pa
'er, but before this can be done it
will be necessary to increase the
lumber Of local contracts for adver-
ising space. f.