Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-12-07
AMERICA SHOULD LEAD
/ THE WORLD IN THRIFT
~ t%
Expert Shows Value Of
J Cultivating. tho Habit OF
Saving.
PUBLICITY rs ADVOCATED
Scores Dishonest Brokers Who Filch
From Small Investors and DIS
credit All That Honest Capita'
Stands For.

NEW YORK. Dec. 6.-Anerica should
lead the world in savings accounts II
the people Of the country VIII cultivate
habits of thrift. according 10 Rudolph
Guenther. presiden; OF the Eudoip
Guenther. Russell Law, lnc., Of New
York. financial advertising experts,
Wages are higher in The United
States than anywhere else, Guenihsr
said. "ani. therefore, Americans could
and should be easily FIRST IN the matter
of annual savings
We all want the United states TO
take first place among the nations;
advantage by encouraging habits OF
thrift and The proNis ion OF opporsuni-
ties for proh,ably employing those say,
inss SO that Americas foreign and
domestic commerce arc upbuilt.
Saving. and investing have been
cruelty discouraged in this, country
scrupulous promoters. who. under the
cuise OF brokers' swind,e the public
out of millions annually.
Publicity Advocated.
'Tnvestmen, bankers and brokers
who arc honest and ethical have made
TOO little use of the medium of pub
licity. They have failed to avail them
selves OF the power OF advertising in
public 10 their firms and offerings.
lIonorably managed corporations have
failed also TO brins home To the public
through advertising what progress they
have made. If they would publish
periodical financial reports OF their
concerns the investor could gain for
himself an idea OF tho attractivcness
OF their securities
Every dollar fiched by a dishonest
broker from small investor is
wcapon turned against all that honest
The growing army Of investors in this
country statements showing their con-
mitiGn, thriving separations, would do
much toward selling their bonds and
stocks and would divert hundreds OF
millions Of dollars from unsafe to
SAT- I'm, investment channels.
costs money. but it brings returns
which are far greater not only in i'm
mediate financial ways. but in i'm
or1Hsd contidencS on the part OF the
lie climate investment bankers do
mo-; enjoy half tho business they Should.
and 'hey ought 70 take the lead in
many sided advantages Of thrift. be-
cause unless Americans can be induced
20 invest wisely We cannot hope TO
necoIne the most influential nation in
ShouId Educate Masses.
1T is the duty OF the bankers 10 NM
lhcir shoulders to the wheel and help
c9uGaie the peoplc in the advantages
wor p,n S pank denosit3rS. and trust :
not permit unworthy dealers 10 mono
noilze the publicity field. Nothing
mas pecn sold unless some one
learned it could be bought. and the
puoiic should be told just how, where
ana why Eh-class Securities shouid
ne purchased instead OF those which
promise big return, but have no basis
LOT such Claims '"'
The small investor is n more i'm.
por'aht factor than the big man i,
The upbuiding of the nation man II
thSrefore, bankers should appeal 10 IN,
milllions of men instead of only to m,
Make the little man , .,
nero VIII he no need TO spur hin
along; ,hs to become an investor. o n,l,
r snS man man or small means understand,
elsewhere for suckers" % 'oof