Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1919-06-03
DEAR FOLKS:


there | was fortunate in meet
ing forty-seven men who repre-
sent the IRON DIVISION of
Wilson and Company-man-
ayers Of branches and sales
men. 1t was during this week
that the people Of the keystone
State bubbled over with enthu-
siasm and a wonderful welcome
to the men of the IRON DIVIS-
ION OF PENNSYLVANIA who
had returned from France, after
having performed In magnih-
cent fashion at a great sacrifice
Of life, but showing that indom-
liable courage and will power,
which are attributes of the men
OF rugged character and ply
sique that the hills of Northern
Pennsylvania raise.
7 wouldn't have missed this unex-
pected meeting OF these forty-seven
men for anything. Heretofore my
pany organization has been con-
fined largely to personal contact
with the rank and lie OF workers in
the Chicago and New York plants
1T had not been my pleasure to meet
| sales Representatives in a convention
or their own. This convention of
the managers Of branches and sales
men Of Wilson and Company in the
northeastern District of Pennsyl-
vania, had been planned to discuss
ways and means to better promote
the sale OF the Wilson Certified food
products such as the smoked meats,
| boiled hams, sausage and canned
| fruits, vegetables and meats.
1t was my privilege TO sit in their
meeting and l am very glad had
the opportunity, because these men
have got 1t in their souls TO pro-
mote the interests of their Chief,
Thomas f. Wilson. who has put in
tell1gence and integrity into food
products, something that has given
his name and his products a reputa-
ton which permits his sales organi-
cations in all sections Of the country
to sell Wilson Certified Brands un-
der their good name and quality,
without necessitating statesmen to
carry samples.
heard a new phrase used by one
Of the branch managers that think
is "corker," and | am passing 1t
along TO you because you will ap-
preciate what it means for an or
ganization to be backed up by men
who are as proud Of its achieve
ments In food productions as If thew
owned the business themselves.
This is what he said:
Isn't 1t great. boys, to be asso-
ciated with an organization in which
our CONFIDENCE is CERTIFIED
to as great an extent as the Certified
products which we have the pleasure
of selling? You can't beat that, boys,
can you?"
Did YOU ever hear before the ex-
preston, Certified Confidence?" Do
/ you appreciate what it means? How
many friends have you got on your
list In whom you have certified con-
fdence?"
Answering that question for your
selves, you know what it means then
when | tell you that this Northeast
ern Division Of Pennsylvania branch
workers OF statesmen, as we'll as the
other divisions Of statesmen in all
sections of the country HAVE Ger
tilted Confidence" in Thomas E. Will
son and his food products.
The Chairman OF the meeting made
these remarks:
With the splendid backing that our
sales people are getting from Mr..
wilson and his family Of executives
ana his associate workers in the va
rlous plants. we must pull together
and see to it that Wilson products
may be found on sale on the shelves
Of every food merchant in our ter
ritory. Wilson products must he
literally distributed among dealers
so that the consumer will have no
difficulty in buying them. We must
! develop and cultivate the trade of
the small dealer. We must not over
look the fact that the small dealer
is the large dealer Of next year.
Banded together as we are no power
on earth can hold us back from max
ing place for our Company and our
selves in the business world. We
know that the policy OF the business
is sound to the core and the fact tina,
our motto, THE Wilson Label Pro-
tects Your Table," insures a square
! deal for all. there is no reason why
| dealers everywhere should not carry
full line Of Wilson and Company
products, thus enabling us to estab-
! lish a wonderful chain Of dealers
handling Certified foods from one
end of the country to the other, and
through these dealers establishing a
splendid relationship between the
consumers and our organization. We
nave confidence in our Company and
in its methods-we have confidence
in ourselves, and with these three
fundamentals we cannot fail to build
business that will endure in honor
and service forever"
The general concensus OF opinion
among the forty-seyen representing
the IRON DIVISION of Wilson and
COmDanV in Mort no cta Donu,,,I