New-York tribune., 1919-08-27

Wards men declared he wa, n v,c+;r,
OF "infiltration of the lungs"
The Tribune In its pleading stand.
inrmly on the ground that ali it pub
hsned OF Ward was true and justified
tions are these:
"a quack Is one who ignorantly or
falsely makes unwarranted or extra ;
VACANT pretentions to the possession
OF medical knowledge or skill. or one
VINO ignorantly or falsely makes un-
warranted or extravagant representa-
Nons as to the curative or therapeutic
powers or values Of medical com
pounds or appliances which he makes
W venos or recommends for use, or of
soutses OF 'reatment for disease ad-
M ministered or recommended by him.
me investigation conducted bv the
oe1endant showed the Facts to be that
the plaintiff was a quack and. had
practised quackery."
me chief public danger of the
plalntiff's representations end highly
commercialized medical business was
not so much the injurious effects Of
sucn treatment as patients received as
IN the effect which such representa-
sions and promises were calculated to
have il lulling credulous persons into
1aise sense of securitv that they
methods as q 'cure-all' instead of
seeking relief for their ailments in the
tried and known scientific methods
OF treatment provided by reputable
and ethical physicians"
The plaintiff spent large sums of
money in advertising to get more
patients. Promotion of his business
depended largely upon newspaper ad-
vertlslng. He professed more active
interest IN obtaining new patients
than ie did in the treatment of the
ing publicly and officially interrogated
by the District Attorney of the
County of New York as results of
complaints about his business, ad-
mltted that he had been spending for
advertising about $4,000 per month and
declared that he had formed the pur
pose, if allowed by the District At
torney to continue to do business. to
spend during the next year the sum
OF $4,000 per month"
Extravagant Statements Seen
'Employes Of the plaintiff. in the
cases of some patients, declared to ex-
ist dangerous disorders or ailments
which did not in fact exist. In other
instances they made extravagant state
ments as to the dangers Of ailments
which did exist. In other cases they
made light of ailments which were
serious, but promised cures for all
ments which they knew or had reason
to know were not durable by their
methods"
I'm some instances X-ray examina-
tions, so called, given in said Offices of
the plaintiff. were fakes. In others
they were not to be relied upon or
were substantially worthless and use
less"
The answer recites the efforts Of
boards of health and reputable physi-
clans to nullify the vicious attempts Of
quacks to victimize sufferers and the
decision of The Tribune to participate
in this public service by means of ex-
posures in its columns of prevalent
evil conditions. 1t sets forth that The
Tribune. having been for more than
five years engaged in this campaign. re-
celved from its readers complaints
about the electro medical scientists.
An Investigation of the facts was then
made and the results published in the
April articles, the pleading AYERS.
Characteristic of Wards career of
Quackery, the answer says. was his
practice of advertising that the physi-
clans in his employ were expert spe-
ciallsts of vast experience, eminently
qualified 10 make use to the highest
degree of the most modern and scien-
tltic application of, natures own laws
and principles" to detect and dag
nose any deep-seated, chronic ailment'
and to prescribe the wonderful course