davidaulloa/AmericanStories huggingface dataset:
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
.BU|[DED UPON SAND.
A DISCOURSE ON UP TO !. DATE ADVERTISING

~ oe IN advertising today may not always DC 70 sun
goods consider the results o. ration head
a,+ than the sales OF today eastern ,;rs
Intelligent advertising has become as important 80 h Goods
which plans stay the map as the aD M time Comes
nd When as has occurred the last two years e n h.;
hen exerna conditions prevent the business man tI0 e
orders it is UP him remember that the he kent be-
, aud that hi. trade company name mus U -
fore the public 1t must be fixed indelbly in the puDne
he must remember that the latter whole Is as nI q
;x+een 4 lack OF attention for only few weeks u nv H..
iii undermine the ehce which has been reared painaNsH ~
preceding wears OF growing business tua;, what he
The successful man remembers that ne Is DuHulls 10. ~
~ - he permanent structure the present Is but sh pa u
h. CLANS and he considers the future and It's pToolS a
which coming swiftly and "nleH mus observation-disclosures
arrive He does wish spend hundreds OF t 1t sin.
oiions-of dollars buying back what he once au % ar
that which he by the parsimonlous plan OF le5s bse
get his name and his goods by stopping Hs : con+n
80 10, e,d3or too poor. Unless advertising Is colilih
ned without break OF the initial effort are 9S' anu b
the original structure must be rebuilt Everyone ~ -, ~
; CORPORATIONS OF the world have been constructed
slant advertising: many OF them were houSenoa "o
We're children and still effort is spared to keep 'Ne ~
some cray manwith hay which originated before the
IT,; thur were to visit your office and lecture you upon
10 1+ 81 continuous change OF business location and OF
lines OF goods carried upon the gain to be made py T up
M +b da, or week or month YOU probably would KICK
b Iaor shaft Yet that is precisely the logic OF the
advertiser the advertiseS Tor Jew weeks
and then gives up his space and sits dow" to await business
remains seated for there nothing else Tor him to DO
The man who will for business to pick up before ne
advertes going miss much OF that business when does come
Tor the bc foets his existence and does know that nc Is III
the game And stops his advertising because he cannot a
liver goods under present conditions also VIII miss la'
ness when picks up because the public will flock Ike ouno OF
sheen n The rival firm which has kept it bazoned the
sky.
Experience backed law OF general averages ehee
shows that appearance advertiser seldom does more
than bring easlv trade The second appearance
does little more than 10 open reader Tor attention
and the third The fourth suggests more bust
res presSe upon the readers mind the fact that the
firm i reliable that the goods probably and that
NAV be 10 his advantage 10 Investigate And remember always
that there are new prospective buyers every day and that the
who appears today perhaps did the advertisement OF last
week a. month y last wear.
goes Brzdsrets that eightyiour per cent OF
ali failures are among n0-adyerse highly significant and
interesting what proportion Of the remaining
quota is among intermittent advertisers
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
SOCIAL LEAGUE MEETS

Ire Nerington Social League will
gire cake sale at Bakers & Sweats's
store on January the 18th, 1919 be-
ginning al ?. N.
The Club members were delightful
ly entertained on Wednesday OF this
week at the home OF Mrs Sweat.
Refreshments were served by the
hostess and enjoyed by all.
Plans are being made for bazaar
~ the early spring when useiu. as
well as ornamental articles will be Of
Tered for sale.
The next meeting will be with Mr..
J. |. Wilson on Jan. p. and il is to
hoped all members will be present.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
MEET
N. J. KING IS ELECTED CHAIRMAN

Il was ordered that the care and
maintenance OF iadigents at the Leay-
IT Hospital be continued al the stip-
ulated and agreed price Of so per
person per month.
II was ordered that the petition Of
c. R Edison TO be appointed con
stable Of Spragg Township be grant
cd. effective upon fling his bond and
taking oath. which he did.
Ordered that application Of John
:. Kean for AZ engineers license be
granted.
1t was ordered that a transfer Of
S55i4; be made from the general
road fund 10 the City Of Yerington
fund, being the city's share Of road
taxes collected Tor the second hall
OF 1918.
The annual report Of the County
Auditor, the quarterly report Of JUS
tees Cogswell. Bonner. Pierce. Gates.
and E. A. Dyer, and the final report
OF County Clerk Chas A. Mcleod
were received and filed.
The sheriff Vas authorized to ap-
point deputies at the following places
and salaries; Dayton. SIS; Fernley'
SIS; Wabuska and Thompson. 500;
and one for Smith Valley at SIS per
month. 1t was further ordered that
DR.. Edwards, deputy health officer
appoint the same deputies to be dep
uty health officers their services &c
be given without additional pay.
Geo. T. Nugent was granted permits
sion to carry gun.
County Clerk Rawson and Audito
Barton were empowered to hire dep
uties at salary not to exceed 500 pc
month.
The ordinance on another page con
corning the preservation OF vale
quail was adopted and ordered pub
lished
The clerk was ordered TO motif
! L. B. Olds that unless he make irnm,
date provision 10 prevent the FLOOD
ing OF the county road near his prem
ises that immediate steps will be t;
| ken to punish him according TO lay
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

The new board OF County Commis-
sioners held the irst meeting Monday.
January 8 They were al present and
organized by eleciing n J. King
Chairman.
The minutes Of the meeting held on
December 81 were read and approved
The money in the hands Of the Outgo-
ing Treasurer vas counted and found
to agree with the Auditors cash bal
ance. Sl369456Q
The bonds Of the incoming officers
were read and approved in the sum set
The bills were allowed As presented
except that OF Mrs. NJ A Allen for
the care OF Rhea Stone and family at
Wabuska. which was rejected
That OF J. ". Pierce Tor $3.50 was
reduced $3.50 and allowed; also that
OF F. W. Lanes was reduced from 800
to S245
Mrs. May Smith was ordered to
appear before the board al the next
regular meeting to show cause why
her pension should not be discontin-
ued.
E. H. Whitacre was appointed pub
die administrator, effective upon Civ
INC bonds in sum OF $1,000 and TAX
ing oath.
Joe Wilson Jr. appeared before the
Board at this time relative to DEM
honstration plot for the purpose OF rails
ing kaffir corn. Egyptian corn, and
other agricultural products. The
following resolution was adopted
Resolved by the County Board Of
Commissioners OF Lyon County, thai
an accordance with Section 4. Chap
( tar 1913 Statutes of 1917, said county
will pay to V. c. Bernard the sum o
$500 per acre for not to exceed
eight acres for a demonstration plo
for agricultural purposes for the yea
1919. said plot to be under the super
vision of Y. C. Bernard and the coun
ty agricultural agent.
4 The Clerk was ordered to purchas
two American flags Of suitable siz
for the Court House
A jury list Of 240 names was drawn
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
Reno Fpening 6azettf
neuoEs GREATEST NEWSPAPER
FARMERS WEEK
IS POSTPONED

Farmers Week at the University
which wa to have been held from
January p to .. has been indefinite
ly postponed according 10 announce
ment made today by Dean c. 5
Knight OF the agricultural department
following a conference with Director
) Z. Dotem and Director {. a. Nor
eros.
The prevalence Of influenza in many
farming communities from whence it
was expected that a large number OF
farmers would come to attend the
farmers short course is given a, the
cause OF postponing the course.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
METHODIST EPISCOPAL
CHURCH

1000 a. m. Sunday school.
llDO am. Sermon. Lessons from the
Death OF Roosevelt"
:; 80 pm. Song Service with lecture on
"Pantheism", from the text. "In
Him we live and move and have
our being
Everybody invited
J. A. DIXON. Pastor
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

c c. Tidd OF Smith Valley has sold
his ranch 10 James Mckay. He will
begin development work on his 400
acre tract under the Saroni ditch.
The FIRST work viii be the building OF
a residence.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

L. p Hall. who purchased the APP
iaries OF ]. w. Wilson about two
years ago is dead in California. Pneu-
monia following influenza was the
cause OF his untimely end. He had
made many friends in the short per-
iod Of his residence here and all will
be grieved TO learn OF his passing. He
is survived by wife and brother.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

The friends OF VIM. Smith were
shocked TO hear OF his sudden death
lis week in Minden, where he had
gone last week The young man
was employed in A. B. Springer's
barber shop for some weeks and made
many friends among the young men
here He was victim OF the infu-
enza.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
St. Joseph's Catholic Church

Mass on first Sunday OF the month
at $50 a. m.
All other Sundays at 1870 a. m
Sunday School every Sunday at o:30
a m.
week day mass at 8 a. m.
At Mason, Nevada
Mass on first Sunday OF the month
1890 am. 'A
Mass on third Sunday Of the month
$50 am. ''oi'"
Sunday School every Friday at 3 nm
Rev. Joseph Cunha
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11
SOCIAL AND PERSONAL

Mr. and Mrs. H. B. Dolly have re-
turned from a short trip to points in
California and Arizona
VIM. McTaggart left Wednesday
for San Francisco for a couple OF
weeks business trip.
D. c. Edison is the Mason Con
stable. There will be no deputy sher-
if there this year.
Mrs. Charles Johnston and Ernest
are expected home from the coast the
first OF the week.
Mrs. Edith Mckinley and child.
are visiting at the home OF Mr.. and
Mrs. Henry Johns in Carson City.
Mrs. Pete Hendricks, with three OF
the children left yesterday for a ten
day visit with her mother at Carson
City.
Miss Evelyn Hayes left last Sun
day for fortnight in Reno to re-
ceive instruction for the work OF the
ensuing year.
George Foross arrived from the
east this week. He is just recover
ell from wound received in active
at the front.
Ben Fukishima, the popular restau
ranteur, left Wednesday for San Fran
cisco enroute TO his old home in Jap
an He was accompanied by his lit
tie daughter Sunny.
The regular meeting OF the Pyth-
ian sisters will be held on Monday
evening at 7:30 at the castle hall
There will be an election OF officers
and full attendance is urged.
Wore has been received by friends
in this city OF the death Of Harrison
Judd. son OF O. P. Judd OF Reno. at
Portland. Mr.. Judd was well known
here as he sold Bucks in this terri
tory for some years.
]. |. Wilson. Carl Tidd and Matt
penrose lett Tuesday for Reno They
were attending to water. highway. and
bank business in the metropolis and
it Is to be expected that things here
VIII hum with such trio on the job
c. C. Tidd OF Smith Valley has sold
his ranch TO James Mckay. He will
begin development work on his 400
acre tract under the Saroni ditch
The frst work viii be the building OF
a residence.
-
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

VIM. Schacht is in receipt of let
ter from Fritz, the first in many
months. He had been in hospital
in France for some time recovering
from an operation Tor appendicitis
He had been in Belgium with the
American forces previous to his i'll
ness.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

J. F Abel. former Deputy State
Superintendent for this district. Is
chief clerk in the Bureau OF Education
at Washington. d. C. When the
Commissioner is away he is the act
ing Commissioner. He has resigned
as Regent OF the University.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1919-01-11

Mr.. Will Guild and DR. Brown took
a trip TO Carson this week The OBJ
ject was to consult former family
physician OF the Guild family on ac-
count OF Wills health He has not
felt well for some time. His friends
are hoping it is nothing serious.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
ST UBER r SED|
MORRILL, ! { y: = NAN, WHO FAILED 70
REGISTER Is MENTALLY ii
n 81 UNBALANCED. , 5.5#

Henry Steuber Of Morrill,, who was
arrested last week by q q. IS. marshal
on 2 charge Of evading the draft by
failing to register, was discharged Fri
day afternoon after "a hearing before
Is. Court Commissioner d. M. Cam
eron, as he proved to be mentally af-
ficted. The marshal has authority to
bring the case before the federal grand
Jury, however, if he so desires.
E Steuber, it was learned, has been adj
Judged mentally unbalanced several
years ago and he was for a time con-
fined in a state detention hospital. An
examination proved that he is still very
peculiar and that consequently his fail
ure to register was not an attempt to
evade, the draft. At the preliminary
hearing he told the court that he would
have registered had he known where to
register and.he stated that he was will
ing to register at this time.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Mrs. R. Il. C0chrane, chairman Of the
Morrison County Red Cross, and Mrs.
M. ". Wetzel entertained about thirty
workers who put in more than 4OO
hours, at Mrs. Cochrane's home last
Friday evening. The home was decor
ated with Red Cross posters, emblemlls
and the national colors.
Mrs. Cochrane, in brief talk, thank
ed the workers for the splendid service
rendered She made mention Of Miss
Sadie Fuller, who so efficiently handed
the work Of secretary Of the Junior he'd:
Cross, which was highly praised by
headquarters. Il,
Miss Lila Heath Of this city, who re-
Gently returned from service as nurse
in france, gave an interesting talk on
her experiences and the work Of the
Red Cross.
Mrs. M. v. Wetzel presented each Of
the workers with certificate from the
national Red Cross and q badge, in rec
ognition Of their services.
At the close Of the evening a dainty
lunch was served.
Following is list Of local Red Cross
workers who put in 400 hours or more:
2,400 Hours.
Mesdames R. Z. Cochrane, j. Jetka,
W. Gibson, N. N. Bergheim and Miss
Augusta Mettel. 81.
1000 Hours.
Mesdames s. E. Belts, r. j. Sutliff,
M. V. Wetzel, T. Amo.
800 Hours.
Mesdames Ina Sims, III. II. Tanner,
o. Duclos, J. w. Berg, Ed. Hennen, d.
K. Harting, A. T.. Longley, E. j.
Richie, G. w. Massey, r. D. Musser, J..
l.. Blanchard, and Misses Mabel Berg,
II. Lamothe, Sadie Fuller, Rosalie
Richard and Geneva Heath.
400 Hours.
Mesdames = II. B. Shoots, M. Nah
Ion, H. M. Magee, 81. Stilwell, J. F..
johnson, G. Boyce, Chas. Lebau, ]. Lee
vim, G.. H. Enke, L. Cooley, J. Barlen,
J. s. Murphy, F. w. Lyon, M. Keough,
Nylen and Misses Johanna O'Neill,
Richard.
Mrs. Musser and Mrs. Blanchard re-
ceived their certificates and badges for
putting on Red Cross drives.
H. E. Biddinger, M. E. Barnes, War
rem Gibson, N. N. Bergheim, J. K. Mar
tin, A. F. Koslosky, Robert Gibson and
DR.. E. W. Kaliher will receive certi-
6cates and badges for their work in
connection with drives for the Red
Cross.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
COME. AND GONE

John Kapsner Of Pierz transacted
business in this city Saturday.
Mr.. and Mrs. Christ Tembreull of
Pierz were visitors in this city Monday,
also Mr.. and Mrs. Andrew Kusick.
I. A. Stone returned Tuesday from
st. Paul, where he was witness in a
case in district court. - e..
DR.. J. G.. Millspaugh is in Minneapolis
to attend clinic Of doctors from all
parts of the state. ~.,f #
William Blake was at Pierz Monday
evening to play for dance. Az
Miss Mary Smith returned Monday
from St. Paul, where she has been en-
ployed. d.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
H Il RuNlA' WAY
VINCENT zAREN THROWN FROM
WAGON, WHEELS PASSING
n OVER HIS HEAD.

ss4 Vincent Zaren Of this city was seri-
ously injured Friday afternoon at about
-2:30 in a runaway. Mr.. Zaren was
hauling load of ties from the railroad
to his home and as he passed the Little
Falls -four mill his horses became
frightened and ran away. Mr.. Zaren
was thrown from the rig and the
wheels Of the wagon passed over his
head, crushing it quite badly.
Mr.. Zaren was rushed to St. Gabriel 8
Hospital, where an operation was per
formed on his head. He was uncon-
-scious for quite long time and his
condition was serious but he is now re-
ported to be resting and is. improved.
He is 81 years old.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
hIINNEAPOI.IS BUSINESS MEN TO
VISIT LITTLE FALLS.

Minneapolis business men to the num-
Der of more than 100 will visit Little
Falls on June 2. Every line Of business
in that city will be represented by the
party which will. make tour Of the
state from June to on a special
train. Some arrangements will be
made by the local Board of Commerce
to entertain the visitors.
Sixty cities will be visited on the
tour. A military band which is said to
be very good will accompany them and
will play at every stop.
J. E. Tatam, assistant secretary Of the
Minneapolis Civic & Commerce associ-
alton, was in this city in connection
with the proposed tour Friday. 49,
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Il FIElJSBURa 0RR AA6zY GROWS.
The Flensburg creamery, which sFas
organized two years ago has made fine
progress. During the month of March,
1918, this creamery manufactured IS
s725 pounds Of butter. During the
month Of March, 1919, 9, 703 pounds Of
butter was manufactured, or an in
crease Of over los per cent, due to good
manag ement and good cooperative
farmers. ss5 :G 5.s5 81.
This creamery paid &c for butterfat
the first half Of March and Zoe for its
last hall. !. ,5=3.5 &. s5 81. 8
Martinson Bros. received the largest
check, which was $249.99 for the month.
Their herd consists Of - registered
Guernsey cows and is headed by a reg
istered sire. The Martinsons keep a
record Of the feed consumed by these
cows and for the month Of March their
feed bill was as follows: mill feed
$65.00; hay, $500; silage, 500 90; max
ing a total Of $4,000, leaving balance
OF $100.99. Besides this they have
+ their calves and fertilizer which the
cows produce. 49,
Often times one hears that dairying
uOcSn pay. SH we CulHh D. SOOQ many
cases are that the dairyman is not
properly feeding his cows, nor has he
dairy cattle.
( That COW testing associations are
successful is shown by the fact that
three associations have been organized
by members Of the county farm bureau
Of Lake county, Illinois, during the past
IS months. At present these three as
sociations have ], 430 cows on test.
There are II similar organizations in
Illinois and 353 in the United States.
The report of the tester of associa-
ton No. 2 for the period ending No
vember 1st, 1918, shows that = herds
were tested during the year, that Of the
495 cows on test, 260 finished complete
record and 1875 were sold for beef be-
cause they were not profitable. The
average production per cow of the en-.
tire association was ,473 pounds milk
and 1924 pounds of butterfat. The
average test was 3.78 per cent. The
market value Of milk per COW was 5000,
value of feed $4,000, leaving net re-
turn over feed Of $4,000.
Forty-fve pure bred cows were pur-
chased during the year and every mem
Der but one used a pure bred dairy
bull. -
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
B.. N. A. MAY RAISE RATES.

The rates for insurance in the lodge
Of Royal Neighbors may be raised in
the near future, a meeting of the su-
preme camp having been called for
June Sat Chicago for the purpose Of
considering this matter. The proposed
increase is because of the unusually
high death rate due to the war and the
epidemic Of influenza.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

The report Of the knitting depart
.ment of the local Red Cross for the
month Of April shows that during that
month 20 sweaters, IS muflers, II pairs
Of mittens and 81 pairs of socks were
shipped to headquarters.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Miss Mary Brockway Of Royalton,
who saw nearly a years service in
as Red Cross nurse with Base
Hospital 26, has returned to her home
in Royalton. Miss Brockway was in
Little Falls Monday visiting her sis
ter, Miss wilma Brockway, who attends
the local business college. 49,
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
NOTICE.

The City Council will hold an ad-
journed meeting on Monday evening,
May IL at 8 O'Clock to consider the
matter Of paving. All citizens are urg-
ed to attend this meeting and the Coun-
Gil invite expressions from the public
on the matter. H. ,@.s
# By order of the Council,
ANDREW JOHNSON,
# @... City Clerk
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Booklets are being distributed by the
local Red Cross to soldiers, sailors and
marines, describing the plan proposed
in a bill pending in congress to locate
returned men on farms.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Mr.. and Mrs. T. F. o 'Connor enter
tanned Saturday evening at 6 o'clock
dinner in honor of Mr.. and Mrs. Ches-
ter Stevens Of Florence, s. c., who are
visiting Mr.. Stevens parents here.
Covers were laid for sixteen.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Fred Trettel has resigned his position
as clerk at the Eagle grocery store and
has gone to Royalton to open cream
buying station.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Dell Batters, who served with Mime
sofa Base Hospital 26 in this country
and France, arrived home Tuesday af-
ternOOn. Gsr Y
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

s E. A. Berg & Company have leased
the north half Of the Rassier building
on First avenue northeast and will use
it for storehouse. II
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Priv. Christian s. Jasperson of this
city and Serg. Willard Barrett Of Bow
lus are listed among the boys who have
recently arrived from overseas.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Among boys to arrive from overseas
recently are Sidney Putnam, who was
with Evacuation Hospital 25 and, Har-
~ T. Doten, with Base Hospital Sc.
Both are from this city. r.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Paul Ringwelski of this city has pur-
chased the vulcanizing outfit Of E. a.
Berg & Company and has moved it to
the Blake building, where the Service
Battery company has it's shop ~
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

J. K. Martin and R. B. Willard Of this
city have received Bavarian officers
helmets from the, Liberty Loan head
quarters, in recognition Of their SER
vices in connection with the four loans.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09

Mrs. Edward Fearing has received
word from her husband, Lieut.. Fearing,
who has been stationed in France for
q long time, that he has been transfer
red to the army of occupation and that
he is now near Coblenz, Germany.
Little Falls herald. [volume] (Little Falls, Morrison County, Minn.) 1889-1950, 1919-05-09
UPsALA WANTS LOCAL CURRENT.

UPSALA WANTS LOCAL CURRENT,
The village Of Upsala is anxious to
get electric current from the local pow
er company and the matter has been
taken up with them, according to the
Jpsa1a News-Tribune. The transmits
sion line now runs through Swanville
and it would be necessary to build an
extension from the line somewhere in
that vicinity.