davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1919-07-27
General Motors Man Says
This Is the Way to
Reach Export M otor
Car Field
Present Plan Won't Do
Close Study of Conditions in
Foreign Countries Essen
tial to Campaigns Success
By P. S. Stoonstrup

General Manager, General Motors
Export Company
The passing Of the Crcel bureau on
July ! marked the end Of the official
activities of our government in pro-
noting American publicity in foreign
fields Shall private enterprise con-
tinue the work which our government
found desirable and effective in giving
our overseas friends better conccp-
tor of our ideals, purposes and actlv-
tiles during the war period, or shall
we grant foreign competitors the ex-
elusive use of the power of group"
or pool" advertising in foreign fields?
The value OF this and other forms
Of publicity IN the United States is
generally recognized. The growth of
advertising Of all kinds since the ar
nistice has been remarkable One
prominent American publisher is re-
ported as having rejected millions of
dollars worth of advertising because
his printing equipment was inadequate
to handle the large volume of business
offered.
Never before in the history Of Amer
can business has the power Of pub
or so literally employed In the United
states. Even the government has
shown it's acknowledgment and appre-
citation of the excellent results accom-
plished by advertising during the war
ny recently expendng with satisfactory
results sls4.352 in q campaign for re-
cruits for our new army.
Unfortunately the very general rec
ignition by American business men Of
me power and effectiveness of adver-
Using in this country has not brought
I. correspondingly greater appreciation
of the possibilities of advertising in
the overseas field. True, few of our
arger manufacturers are conducting
rather extensive overseas campaigns,
md the American export publications
faye recently enjoyed considerable in
crease in their advertising patronage,
but few concerted efforts have been
made by large advertisers or groups
of advertisers to systematically and
Extensively develop the foreign field.
The possibilities of group" adver-
New-York tribune., 1919-07-27

throughout is used on the rear axle.
There is a stronger housing and larger
axle tubes. Larger thrust washers and
heavier wheel bearings have been en-
ployed, while there is also large four
pinion differential and heavier bear
ings.
There is a larger braking surface,
and conventional service brakes con-
| tracing on the rear wheels insure
equal pressure on each wheel.
Heavy oil instead of grease is used
for fabrication. There are two disk
Thermoid Hardy universal joints, which
are flexible, quiet and cushion drive.
They require no fabrication.
The transmission is standard design
except at rear end. which has contract
ing emergency brake. This is of new
design, very efficient and connected di-
rect to hand brake lever without eros.
shafts or levers. The action is so easy
J that very little pressure is required tt
New-York tribune., 1919-07-27

Francisco. From there the Two trucks
will visit the various Autocar fac
tory branches in California, finishing
the test run at Los Angeles
This run is purely an engineering
test. ard both trucks will be loaded to
capacity at all times This 3h-ton
truck has already covered $4,000 miles
and is now being put through this
sible conditions as a final test This new
a1A ton addition to tho Autocar line
will not be available for distribution
before the first Of the year 1t Ia
equipped with a four-cylindcr engine
OF 2b.s-horsepower, according to tho
Society Of Automotive Enginecrs rat
Ing: The chassis weighs e,l5o pounds
ana VIII bo furnished with an optional
wheelbaxe Of 100 or IA inchca, Start
Ing and |ightio: systems ore slso op-
tlonal.
New-York tribune., 1919-07-27
Six-Cylinder Car
Is Latest From
REQ Factories
Balanced Engine, New De.
sign Radiator and Stream
line Body Features of
the Newly Announced Car

Announcement that the REQ Motor
Car Company, Of Lansing, Mich, has
just brought out six cylinder car
was made yesterday by James J. Hunt,
general manager of the REQ Motor
Car Company, of New York. Mr.. Hunt
was informed that shipment of me
new skies has been made and in all
probability the cars will arrive in
New York the early part of the week.
The car sells for $3.50 f. o. b.,
Lansing.
SIN response to an insistent demand
on the part of REQ distributors for a
six-cylinder motor that would fit into
the standard chassis, REQ engineers
some two years ago set to work on
the design of such an engine" saws
Mr.. Hunt. "The new Reos are made
in four types-ivepa passenger touring
car and sedan, three passenger road
ster. and four-passenger coupe.
"The body is of the steamlne type
with bevel edge. Refnements in con-
struction, such as top attachments,
New-York tribune., 1919-07-27

tising, sometimes called "pool adver-
tising, a plan offering great possibil
tiles for promoting the sale of and
building good will for American prod
ucts abroad, seem to have been en-
tirely overlooked by American manu-
facturers, although this method of
building good will and developing bust
ness for certain industries is already
extensively and effectively employed
by British advertisers. That other
countries are awakening to the appre-
citation of the possibilities Of this form
of advertising is proved by the fact
THAT Brazilian coffee growers recently
started an advertising campaign In this
country, backed by an appropriation OF
81 100000, to increase the demand for
and consumption of their product.
The value and effectiveness OF
GROUP" advertising in this country
have been amply demonstrated. The
Hawaiian pineapple, Sunkist and Skoo-
kun campaigns are outstanding ex-
amples in the food product line. Cy-
press and Southern pine campaigns
have done much to increase the sale
of these two kinds Of lumber, while
magnetos, ball bearings and wood
wheels are a few of the lines connected
have recently been the subject of
GROUP" advertising campaigns.
If group" advertising can be effect
lively and profitably employed to in
crease the demand for and the use
of certain products in this country.
twhy should it not be even more effect
i've in promoting the sale Of American
products abroad? American products
viii
tition in the foreign markets, but in
certain sections of the globe more or
less we'll defined prejudices exist
against American products and Amer
ican methods. What more effective
method could be used to overcome
these sales impediments than good
group" advertising?
But it is not only in opening new
markets and correcting existing mis-
conceptions regarding American prod
ucts and methods that group" advcr-
tising can be profitably employed. 1t
should be equally effective in increas-
ing the demand for and sale of estab-
lished lines. To get better concep
tion Of the possibilities Of this form of
advertising in the overseas field, let
US examine the ways in which it could
be profitably employed to promote the
use of and demand for products of
certain specific industry--the automo-
bile industry, for example.
American motor cars are to-day sold
throughout the civilized world and
marketing methods both in this coun-
try and abroad are probably as aggres-
sive and modern as those employed in
any other industry, but does any one
imagine that with more than 100000
cars in use in the United States and
considerably less than 100000 in the
rest of the world, the sales possibli-
ties for American cars abroad have
been exhausted, or that the 100000 or
more cars which will be exported this
year will fully satisfy the potential
overseas demand?
The motor car business overseas is
in it's infancy and the rapidity and
extent of its development will depend
largely on the employment abroad Of
those aggressive publicity and sales
methods which have been so success
ful in building the business in the
United States to its present huge pro-
portions. The possibilities of pool"
New-York tribune., 1919-07-27

company work to make possible this
actually left the factory in Detroit be-
fore some of the Office staff had seen
them in a finished condition.
One Of the features of the new
models is that they are better all
around cars than those turned out a
year ago, and yet the price is lower.
The unusual retinements in the cars of
last year are to be found in the new
models, and to these have been added
many little changes that will appeal to
owners. For instance, one finds n
mirror over the drivers seat to facili-
tate operation in traffic, and all the
cars are equipped with the Perfection
heater. The upholstery in the sedan
New-York tribune., 1919-07-27

lock the rear wheels. Reduction In
rear axle Is 3.58 to /. There is q new
gear shift lever.
The motor is the same as at present
except for ignition unit, which Is
mounted direct to gear case, making a
neat and rigid assembly and eliminating
absolutely any oil leakage at this point.
The spark plugs are moved closer to
centre of combustion chamber. The
pstons are ten ounces lighter in
weight.
The shape of starting pedal is
changed, giving greater leverage and
easier to operate. New design instru-
ment board is so made that only faces
of instruments show.
New-York tribune., 1919-07-27

Starting from Washington one week
after the transcontinental army con-
voy's tour, the Autocar Company, of
ASdmore, Penn, ia sending over practi-
Sniy the same route it's n9w az ton
@odrl, accompanied by one OF tho
1esrdayd r1-to c-ton Autocars with III.
'2o-inch wheelbasc
The two trucks left AYdmore on July
q for Washington. They proceeded
from there 10 Chambersburg, Pom.
FROM ChambersburY their route fol-
lows the Lincoln Highway through
p,ttsburgh and Chicago to Cheyenne,
Wyo.
From Cheyenne detour will be
made 10 Denver, Col, and pikc's Peak,
the azccnt q which botb tr1cks VIII
Jnakr- The roufr VIII then cxtend
bsrS 70 Chcyrine. and from 'h"rc, yia
Las Lancola highway. directly " san
New-York tribune., 1919-07-27

is Of the same material throughout
In the coupe, however. the drivers seat
owner has C choice ' Of three aiis, different ent
body colors, with upholstery to match.
J. E. Fields, factory director of sales,
came recently to New York to confer
with President E. S. Partridge regard
ing the needs of this territory and to
make plans for the exhibit The result
is that 1000 Liberty cars have been al
lotted to New York. In the early days
of the industry this number of cars
would have been staggering, but to-
day the demand for Liberties is SO
great that Mr. Partridge says these
cars will not begin to meet the needs
of his agents and local sales.
New-York tribune., 1919-07-27

Harry J. De Bear, manager Of the New
York Maxwell Chalmers branch, has
placed OF exhibition in the Maxwell
salesrooms, 1903 Broadway, corner of
Fifty-ninth Street, the new 1920 Max
we'll touring car. 1.-THE car this year."
said Mr.. De Bear, "embodies a great
many new and substantial changes.
which make the Maxwell at 1886 f. o. b.
Detroit one Of the greatest automobile
values offered"
( The following features are among
the important changes:
The frame is stronger by the from,
X cross member fastened with six rivets
on side Of channel. The front axle il
improved and affords easier steering
The steering knuckle spindle is large,
and the bearings are longer A one
piece steering column, rigidly fastened
10 the instrument board, eliminates vi
bration- An improved construction
New-York tribune., 1919-07-27
Goodrich Plans Its
Biggest Building

Several old three and four story
buildings in the heart of the B. F.
Goodrich Rubber Company's r, ain plant
at Akron, Ohio. are being razed to
make room for an eight-story and base
ment reinforced concrete building
dimensions 17ox300 feet, to be erected
at once. The new building will be the
largest in the Goodrich group of sixty
two buildings and one of the largest
reinforced concrete structures in Akron.
warehouse, mill room and COM
pound room will utilize the space in
the new building. For the comfort Of
employees, shower baths, locker rooms
and lunch rooms will be installed on
the second and third floors.
New-York tribune., 1919-07-27
Lauterback Has
FOur-Wheel Drive Here

The Four Wheel Drive Auto Company
Of Clintonville, Wis, has appointed rs
district sales supervisor for New York
State and New Jersey. Lieutenant Fl.
Lauterback, who for many years has
been associated with the motor vehicle
industry in this territory.
Lieutenant Lauterback formerly was
associated with the Chevrolet Motor
Company, of New York.
New-York tribune., 1919-07-27

Revival in Doble Predicted
A revival in the affairs Of the Dobts.
Detroit Steam Motors Company is pre-.
dicted in advices from Detroit
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16

lazione, dun vivissimo desiderio
e dun delicate rimprovero.
- Signora, sono due giorni
append che abbiamO ripOstO il
piede NapOli - disse Gaetano
con voce alterata dalla emozione
in cui 81 trovaya.
lContinua
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16
Nunlero u

gioInale che moi abbiamo cita
te. Come mai il giornalista ave
va potutO penetrare un segretC
che ella aveva tenuto celato a se
stessa, e che forse 10 stesso sue
marito, affetto da quel malore
lgnOrava?
Questo fatto metteva i'm WIDEN
"a la possanza de- mezzi di cui
ST valeva la Clique du Chantage
per scoprlre ] piu riposti segre-
Ii dele famiglie.
Era scorso POGO piu di un me-
Sc dal s0ggiorno della conteSsa
di Montes a Parigi, allorche le
giunse dal Belgio una terrible
notizia.
Suo marito, il povero conte di
Montes, 81 era fatto saltare le
ceIvella mel solitario CASTILLO di
AuberOi.
ST diceva che sui suo tavolino
ia studio era un numero di gior-
male, in cui Iindiscreto giornali-
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16

sta di PaIigi aveva reso pubbli-
co Il male del disgraziato belga.
II conte di Monies aveva volu-
to imitare PimmaginaIio episo-
dio del marchese d'Harville nei
MiSteri di Parigi.
La belPanima di Carolina
Franconi fla crudelmente trafit-
ia da questo colpo inaspettato.
Ella pianse a calde lagrime la
morte del disgraziato marito,
che pur tanto Paveva amata.
POGO tempo di poi della morte
del conte suo marito, Carolina,
fece ritorno in Napoli col suo
vecchio AMIGO signor Rodolfo,
mel suo magnifco palazzo ALA
Riviera. dove passo nelPassoluto
Titiro ! mesi di lutto.
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16
DOct. Oliver BEackman

POGO dopo, 81 udirono passi
precipitati di un cameriere che
venne ad invitare quel signore
ad entrare in un bellissimo sa-
lotto.
Quel salottino, comunque ira
sfolmato ne parati, negl addob-
bi, nelle suppellettii, fu subita-
mente riconosciuto da Gaetano.
In quella stanta egli 81 era tro-
vato da solo a sola con Beatrice
Rionero la sera della fiesta da
ballo dal conte Franconi.
Gaetano ando a porsi in piedi
sotto la volta del balcone.
Immerso nellie sue lacranti
memorie, pallidissimo in viso. in
piedi sulla soglia del balcone, E.
ra il Pisani, quando le portiere
dell'uscio a sinistra 81 aprirono,
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16

e agli occhi di Gaetano apparve
una bellissima donna.
/ Era Carolina Franconi.
Gaetano la riconobbe subito.
/ Dieci ami trascorsi non ave-
vano in nulla alterato il leggia-
drissimo volto della Mobile fan
ciulla. Soltanto gil parve che
quel volto fosse piu pallido, ben
che le sue forme di donna aves-
/ |sero acquistato uno sviluppo
maggiore.
Gaetano la trovo piu bella e
interessante di quello ch'era die
.ci ami prima.
Non sappiamo che impressio-
ne, al contrario, dovesse fare al
Blackman su Panima della bella
DANA.
Gaetano sembrava piu vecchio
1 di quello che fosse.
Mel vedere apparire la bella
DANA, Gaetano lie ando incontro
le stese la mano.--.
ParVe al PlSanl che la manO dl
Carolina tremasse nelIa sua--
La commoZione in entrambi e.
IA tale che non poterono proferir
parola per qualche minute.
81 guardarono con occhi ba-
gnati di lacrime: le loro destre
81 strinsero con grande espan-
stone di cuore.
- Finalmente vi rivedo! - e.
sclamo Carolina con tale accen-
to, che Gaetano ne fu scosso.
vi era in questa Erase la rive
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16
FRANCISCO MASTRiANII
LA CONTESSA DI MONTES
Seguito ALA CIECA DI SORRENTO

"Nei circoi piu ala moda S
parla d'una bella romantics
giovane DANA straniera. la con
tessa di Monies, venuta a cerca-
re nei BRILLIANT rumori di Parigi
una distrazione ad una disgrazia
domestica. ST dice ch'ella sia per
ora divisa da SuO marito: il gio-
vine conte di Montes nato mel
Belgio, a cagione d'una costui
infermita. che e ira quelIe consi-
derate dalla piu parte de- codici
europei come valide ad ammet-
tere 10 scioglimento del matri-
monio. il pOvero conte di Mon
tes ha il fiatO mOrbOsO e appe-
state.
Disgraziatamente, questo gior-
male aveva detto il vero.
Era appunto la disgustOSa in
fermita del giovine conte di
MOntes.
Carolina fu sommamente sor-
presa mel leggere le parole del
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16

Come era avvenuto un tai
cambiamento mel suo tenor di vi
ia?
Carolina era una di quelle don
ne che hanno bisogno di far par
lare di sc. DindoIe generosa, -di
mente esaltata, di sentiment e
levati, liberia oImai ed indipen-
dente, rlcca oltremOdo. eSSa GER
cava nellie grand diStrazioni 70
bio del triste episodio della sua
vita che abbiamo teste racconta-
to.
Non diremo di quail omaggi e
dl quail premure ella foSSe cir
condata da tutta Ia brillante gio-
ventu che frequentava i salotti
di lei.
Ma Carolina non sembrava a.
yer preferenza per neSsuno del
piu aSsidui suoi corteggiatori.
Una mattina, verso / primi di
maggie delPanno 1854, una car
rozzella ad un cavallo 81 fermo
davanti al portone della contessa
dl Monies; e ne diSceSe un ST.
gnore, che aveva Faspetto di es-
sere un forestiero.
- E in casa la signora con-
tessa? domando il Signore.
ALA rispOsta ALTERNATIVE quel
Slgnore sail lentamente le scale .
di marmo.
81 fermava ad ogni branca del |.
"a magnifica scala, lungo la qua
e erano in gran copia ] tiori fire.
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16
Oliviero Blackman.

Al principle del capitolo Y
moi dicemmo che la contessa d
Monies apTiva ogni sabato sera
j suoi splendid salotti ad una
scelta riunione di ragguardevoli
gentiluomini napohtani stra-
nieri di elegant dame della
Capitale.
Clio avveniva nelPinverno del
del 1S53-54.
Dicemmo che la contessa era
in quel tempo in conto di regina
della mOda.
La libera parola. [volume] (Philadelphia, Pa.) 1918-1969, 1919-08-16

Egh pareva eompreso da do
lorose ricordanze. Piu volte, ne
Sallre, 81 asclugo prestamente u
ma lacrima.
Arrivato nellie sale del magni-
tico quartiere, un domestico gil
domando:
- II SuO riverito nome?
Il forestiero non rispose, ma
cavo di tasca un teccuino e da
queSto un biglietto ia vista, che
conSegno al domestico.
Su quel cartellino erano incise
queSte parole:
The American Jewish world. [volume] (Minneapolis ;) 1915-current, 1919-07-18
A KOSHER DIRECTORY.

The United Synagogue of Ameri-
ca, composed of the synagogues
and rabbis affiliated with the Jew
ish Theological Seminary of New
York and founded by the late DIR.
Schechter has just issued a di-
rectory of kosher boarding houses,
etc., in the United States. The di-
rectory is neat, handy booklet that
will prove useful to many a trav-
cling man. 1t is gratifying to know
that the directory comes in response
to large demand on the part of
those who in the course of their
activities have felt the need of
kosher restaurants and hostelries.
There has long been the anomaly
of the man (and the woman) who
at home scrupulously observes the
dietary laws, but who in the course
of travel must undergo hardships or
compromise with conscience. And
yet there is hardly a city where
kosher meals that are sanitary and
appetizing cannot be procured if the
effort is but made. The directory
will therefore prove a boon to many
a person, and will strengthen the
The American Jewish world. [volume] (Minneapolis ;) 1915-current, 1919-07-18
PALESTINE QUESTION IN
BRITISH PARLIAMENT.

The Zionist Organization of
America is informed that on July
End, Capt. Ormsby-Gore inquired,
in the British House of Commons,
whether steps would be taken to ex-
pedite conclusion of the peace treaty
with the Turkish Government in or
der that the pledges given by the
allied governments to the Arabs,
the Armenians and the Zionists that
they will be given free national
status and delivered from Turkish
misrule, may be fulfilled without de-
lay.
Answering on behalf of the Gov
eminent, Andrew Bonar Law, the
Government spokesman, stated that
it was not possible to name the date
when the treaty would be concluded
but assured Capt. Ormsby-Gore,
that there would be no avoidable de-
lay.
The American Jewish world. [volume] (Minneapolis ;) 1915-current, 1919-07-18

THEODORE HERZL.

Today is the fifteenth anniversary
of the death of Theodore Herzl, the
founder of modern Zionis1n. Much
has happened since the great man
who dreamed of Israel's future gave
his life while striving to fulfill his
dreams. During the fifteen years
that have passed, events have ir-
resistably moved onward towards
the realization of Herbs plans, SO
that now we are closer than ever
to their fulhllment.
Time was when many, even Of
Herbs disciples, despaired of ever
getting the Jewish consciousness
sufficiently aroused to make possible
the effort necessary for the Jewish
renaissance, and therefore they
often unused bitterly on what
seemed Herbs vain and unappre-
ciated self-sacrifice.
The development of the last year
or two have, however, altered the
complexion of Jewry SO that now
not only is Herzl justified, but the
Jewish people indicated. For there
has admittedly been hearty re-
spouse on the part of the Jews.
To be sure the work is not yet
complete,-and never was it more
dangerous to become inactive, than
today. The call of the hour is for
greater striving towards Zion. That
would be Herbs admonition now;
that is the most fitting way to honor
his memory.
C D M.
The American Jewish world. [volume] (Minneapolis ;) 1915-current, 1919-07-18
July Is, 1919.

brethren living in Russia very much
if they would help us in our work
of building up an antiBolshevist
democratic Russia
And SO, once more we furnish the
leadership, and suffer the penalty
for it. Verify, we are the chosen
people.
The American Jewish world. [volume] (Minneapolis ;) 1915-current, 1919-07-18
SEAT OF THE WORLD-ZION-
IST ADMINISTRATION.

IN ~ L AN1A L AOANs
Among the questions to be dis
cussed at the forthcoming Regional
Conferences and at the Chicago
Convention will be the one of the
seat of World-Zionist Administra-
ton. Shall it be located in London
or in Palestine? There is of course,
a third choice, which apparently
never suggested itself to Our ma
tional leaders, and that is the Twin
Cities of Minnesota. Why not?
Minnesota is probably the most
strongly and pronouncedly Zionistic
state in the world, in proportion to
it's Jewish population. Where is
there another state where all the
rabbis, with one exception, be they
Reform, Conservative, or Orthodox,
are devoted to the Zionist move
ment?
The difficulty is that Minnesota is
a little too far inland. And so we
are necessarily thrown back on
London or Palestine. For the pres
ent and during the formative period
of the autonomous ewish commun-
ity in Palestine London must be the
chief seat of Zionist Administration.
The dealings of the administration
will be largely with the British gov
eminent, and it must be in constant
and closest touch with it. Our
most representative brainiest, and
most diplomatic leaders should be
there. Many important issues will
be dealt with, many delicate adj
iustments will have to be made, and
the seat of power and authority will
be the British government. Pales-
tine will have to be satisfied with
governing commission, or gov
ernor and council, directly response
bic to the administration in London,
altho all strictly local and commun-
al affairs will be administered by
locally chosen councils and execu-
tives.
When the Jewish Commonwealth
becomes a complete reality, then
the chief seat of administration will
have to be transferred there, while
it's representative, the Jewish lega-
ton will attend to the admlnistra-
TONS business in London. That
seems to us the logical answer to
the question under discussion.