The sun., 1919-06-15
INNOVATIONS DUE
TO STUDEBAKER
This Car @ Leader in Introduc-
ing Engineering I'm
provements.

The Studebaxer Corporation has In
the past sixty-seven years grown from
small cross roads blacksmith shop
to one of the greatest Industrial in
stltutions In the world To-day the
Studebaker factories at Detroit, South
Bend and Walkerville cover 16s acres
and contain 100000 square feet Of floor
space. Fifteen million and five hundred
thousand dollars has been invested in
plants and equipment and 100000. 200
in raw material and working capital.
Studebaker has one OF the most COM
plete research and experimental labora-
tories in the industry. requiring the serv-
ices Of 100 skilled men, working under
the supervision OF fifteen specialized
technical experts.
that are now standard in the automo-
bile world were originated by Stude-
baker.
The laboratory investment alone
amounts TO nearly 100000.
More than 100000 Studebaker cars
with a net sales value in excess OF
$500. 900. 900. have been produced and
sold up to date or this number over
10000 have been four cylinder cars
ana 9U,UuU SIX CyunQer cars,
Studebaker employs 10000 workmen
This army of workers win be increased
to 10000 in 1920. when the new auto
mobile plants at South Bend are CON-
pleted.
In the 200 different manufacturing
departments Of the Studebaker factories
$500 machines are used. Six hundred
and twenty mechanical operations on the
new Studebaker cars require accuracy
to the one-thousandth part of an inch
100 operations to the one-half thou
sandth part OF an inch. and nearly 400
inspectors are employed to see that
every operation is up to the studeba ker
standard of quality and accuracy
Nearly 1000 inspections take place in
Studebaker's own plants before a car
Is ready for shipment.
Annually 100000 pounds of high
grade steel are consumed and 2,500,000
gallons OF fuel oil are used each year
for heat treating and drop forge fur
naces. Two hundred thousand castings
are used each day in Studebaker fac
tories.
In the evolution Of the automobile
Studebaker has led the way in prac-
tlcally every step forward that has been
OF direct benefit to the ultimate pur.
chaser. Studebaker produced the first
six cylinder car TO sell for less than
$1,000 the first four cylinder forty
horsepower touring car to sell for less
than $1,000; the first fifty horsepower
, car to seD for less than $4,000, and the
arst car to sell for less than $4,000
with complete cord tire equipment And
here II is interesting to note that Stude-
baker was the FIRST manufacturer to
produce q car with crown tenders and
to make extensive use OF pressed steel
throughout
The industry also owes to Studebaker
the progress that has been made In the
casting Of motors en- bloc. II Is a well
known fact that Studebaker was the
FIRST manufacturer to do away with the
old method Of casting cylinders singly
or in pairs and make a six cylinder
motor In one piece
The bevelled plate glass windows that
are now n style feature OF some OF
Americas best motor cars also owe their
parentage to the prolific brain OF Stude-
baker designers. The method OF mount.
ing these nickel trimmed oval windows
In the rear Of the top was originated by
the Studebaker body engineer nearly
three years ago.