The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-12-03

try Is dry. ana destined to remain so.
and the big fight. Is now on for world
prohibition. which In bound to win
1t seems to me that we
should take up some Of the modern
substitutes for the Demon Rum. Only
in this way may we lead upright and
sober lives, far from tho headaches
that follow the night before on the
morning after, when a drink OF bronco
seltyer and the tinkling OF the ice In
the pitcher arc things to be revcied in.
Therefore ask Brother John +. Fow-
Ter to tell us all about that delightful
Substitute which he Is introducing to
tho thirsty souls" Thus spoke Doc
McFaden
Fowler arose and recited as fol-
lows:
Anti Demon Rum
Cherry Smash Is now in its eleventh
year. From very humble begiIL-
ming here In Richmond in the spring Of
1909 it has steadily grown and Is now
being sold in every state east OF the
Mississippi--north into Canada ana
south into Key West 1t is recognized
as the leader of cherry drinks and De-
iieve that I can conservatively state
that it enjoys. on an average, ninety
per cent distribution in the territory
In which it has been introduced.
''Its popularity Is not confined 10
any section. To date during inns
year a little more than 5000 gal
Ions have been shipped to Norfoih
for local consumption--appr
ly two million drinks of cherry Smash
passed over the counter durihs
eleven months. in Norfolk and towns
Immediately surrounding. Rich-
mond. I am sorry to say, cannot
I'll. l,,& col here
is extra good and the distribution
practically one hundred per cent
To Akron. Ohio, over 5000 gallons
have betn shipped this year and the
little town of Manchester, ". H.. has
consumed nearly 1000 gallons. In
the South. Athens. Ga. as an Illus
tration. shows over 5000 gallons,
During the past two years the
sugar hortage has been handicap
to the soft drink business and during
1917 nearly one and one-half million
pounds Of sugar were used in the
manufacture of cherry smash and our
supply during last year was regulat-
ed accordingly, by the government
also the same condition prevails at
present and while the supply OF sugar
does not begin to equal the demand
for cherry smash. we have managed
to keep gGsng.
AT the present time no customer
Is allowed more than ten gallons ar
a time and | think | am correct In
stating that fully two-thirds the bus
mess offered is being turned dowL
IN the attempt to provide an equitable
distribution with the hope of supply
ing The demand In "a limited way I'M
I'll there is an Improvement in this
direction.
THAT SUBSTITUTE
Substitution is the greatest evil
with which the manufacturers of
popular beverage. sold through the
soda fountain. has to contend. II h.
of course, not possible to attach a
label to the drink and the customer
can only rely on the clerk to give
him what is asked for. In cases OF
substitution the drinker can be OF
great service to the manufacturer by
letting the fact be known and by
making a direct complaint to the
MANAGEMENT of the store. l am
pleased TO be abel to add, however.
that there IL very little substitution
at the better class Of fountains.
There Is an erroneous impression
that the development OF the soft
drink business is due to the exit OF
old John e.. The soft drink bust
ness has been steadily and rapidly
developing for more than twenty
five years or course. prohibition has
naturally increased the consumption
but the point l want to especially