The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1919-03-13

Geographic stories sent by a compe-
tent special correspondent During
the session of the Florida Legislature
three regular stan correspondents for
the Times Union will be located IN
Tallahassee They viii supply the
Times-Union with from ten to fifteen
columns OF Legislature proceedings
The reports cover not only the actual
happenings Of the day but equally
important underground" workings
OF the Capital city.
Editorial Page and DEPARTMENTS.
The editorials of the Florida
Times-Union are read by a large
proportion OF its subscribers and
copied widely by the press OF the
country. Neither excessively con-
servative nor unduly radical. they
reflect the sober thought OF the peo'
pie.
On the editorial page are carried
several departments. made up OF
readable matter in short paragraphs
vi .ch have done much to give the
Times-Union its great popularity and
that always are boosting the best in
terests of the South.
Literary and Society Features.
No newspaper in the South has
better balanced selection Of literary
matter than the Times-Union. The
most interesting articles, the best
comic and a host Of other special
features are given space IN proper
4 tion to thcs- Importance
Society news Is covered fully, sew
eral paees daily being devoted to II.
The social events Of Jacksonville. or
Florida and OF the South are re-
ported for the Times-Union in con
else but complete stories. as are club
and other activities.
What Constitutes the Times Unions
II Supremacy.
The Florida Timcs-Union now has
a daily circulation in excess Of
sc, 900.
This is more than a. per cent of
the total circulation Of all the morn
ing newspapers printed in Florida.
1t Is more than half the combined
circulation az all the afternoon news
papers published in the state.
The Sunday Times Union circu-
lates. over c7,O0O copies OF each Is
sue=more than ~ per cent OF the
edition of all Florida Sunday papers.
While the Times-Union daily has
IS per cent and over OF the circu-
lation Of the morning newspapers OF
F. FlOIlQa anu on Cunudl lmtI6 IMAM -
, per cent of that Of all the papers Of
, the state. its advertising rate is but
, 23 per cent Of the total rates of1he
morning and Sunday newspapers
With this wonderful supremacy IN
circulation there is little wonder
that the Times-Union is favored by
adveriisers-local and foreign. In
S January. 1919. IL carried a total OF
I i 632 ,O33 agate lines. an increase over
Z last year OF 71.76O lines
S In the same month the Times.
y Union carried the busint SIS OF 185
+ national advertisers who used 49,
Os5 agate lines. During February
1919. the Times-Unfo carried 6e7,
+ Isl agate lines OF paid advertising
: showing a gain over last year. Dur
n ing the same month the Times-U nior
4 carried 213.5O0 lines Of national ad
y vertising from 243 advertisers NJ
other newspaper in the Southeast had
J. such a volume Of business during the
: same period. or served SO many firms
e among foreign advertisers
: Daily and Sunday, by mail. postage
q prepaid, one month. So cents; thre'
> months. S225; six months, 50 SO
. c,.o year. $500. Foreign advertis
, ing rate, six cents an agate line. g.
y cents an inch fat.