The evening herald. (Klamath Falls, Or.) 1906-1942, 1919-05-09
SAY, JACK, LISTEN:

. was down To the diamond Tire
and NulCaniE'ng works yesterday.
jus, ioafing around aud sccing what
I ,nutd see: and I sure sec snn,c-
thing. You ought tn sec Il, too. aud
fin YOUR old bus with a new set at
tires. The, have lust got IN u ship.
mcnt rt Diamond tires, aud honest,
il looks like they had enough to sup
PLY yNCrN machine III town---and the
fellow behind the cash register had
,hr nerve to tell mc they would move
them all Il, the last of the month,
aud that the order Tor June tires
was bigger than the one Just In,
Them tc,luw> are doing u business,
I'm a.trlliug NUu. and thCN'rr hand
ling class e goods backed Il, a
bona Tide guarantee that ,s bound tn
satisfy the most particular crank that
ever tried tO register kick. And
while Mc'rr talking about tires,
want You tr read the follow ing,
which il being printed in the leading
daijiC~ of This country:
The unknown dealer in unknown
tires and automobile accessories, who
i here today and gone IL seek
grrCnTr pastures tomorrow. or who
offers his "bargaius" by mail lrunr
far away city is in his glory at this
season. says n bulletin from the Assoc
cia;cd Advertising Clubs "f the
World. He j. working night and
day. upon the principle of 'gittin'
plenty while he's a-gittin'
There l. more fraud, and there
fore more loss. In connection with
bargain automobile tires than In
relation To other needs of the motor
car owner. says the bulletin. because
a layman cannot tell from I'll, AZ
pcaranCc OF AN automobile tire
whether IL il good.
AN automobile tire which consists
" piece Of fabric with barely
rubber to cover II il high at
any price. the bulletin suggests. The
price Of u tire should be figured On
what you get for your money rather
han how much you pay for tire,
he a>>ociat ion suggests.
The only safe procedure, Il II sug-
.c>tcd by the association. Is to buy
ire Of known quality, The manufac-
urcr Of u tire which has stood the :
r>t Of time cannot afford to put his
Iamc ON u tire which will not give
eryice. The satisfied customers is
he mainstay III his goodwill and
GOODWILL is his greatest asset.
The automobile owner who gets the :,
pst for bis money, and who suffers
he least future Inconvenience, - he .
rho buys tires OF standard make =.
rom AN established dealer. such u
ealer can be found II anything goes :;
,rung. He l. on the job to make =
oOd. ;
..Some Of the so-called guarantees
sued by people who deal In poorly :;
,ade tires (and incidentally make u
cry long profit on the tires regard =
.ss Of price) will be found almost 8
II the purchaser will S
.ad them carefully, while In other
Ases very proper procedure would :;
e to ask who makes the guarantee 4
nd what such guarantee from that
erson Il worth.
"Millions OF dollars are wasted 8
ach season on automobile aCCc-sOr. ;
= Of the fake bargain type, asserts
,c bulletin from the advertising AS 8
,ciation, and the loss is especially 4
eavy on tires"
Just think that over, Jack, ana
hen you want to put new shoes on 4
le car, Just remember that the Dia-
ond Tire gives you more for your
Ioncy than any tire manufacturers, q
nd that their guarantee II on that 4
IN be relied upon.-BtD.