Evening journal., 1919-10-25
Bush SKYSCRAPER
TO RISE in LONDON
III S. Invasion TO Take Form
of Building in Strand
on Fine Site
WILL EQUAL MADISON
SQUARE GARDEN

ID dienined old London The lease Of
property in the British metropolis
upon which modern American type
,of skyscraper 10 be used as a world
market place viii be erected, has lust
been announced by Irving T. Bush, OF
the Bush Terminal Company.
~The property in London which has
-heen taken by the Bush Terminal Com
many as a location for its international
sales Building in England said Mr
Bush. lis the largest piece OF unin-
.proNed real estate anywhere within the
developed section Of London. 10 lies
at the very center Of the busiest sec
'tion OF that city, and covers approx
.mafelv three acres. II is known as
.ihe 'Aldwych Island in the Strand and
was created little more than 10 years
ago by the opening OF new street and
'iha demolition OF the old buildings
which covered IL.
1T was held in reserve for time
for colonial Offices, and its great size
X probably one OF the reasons why II
has not been developed before. it be-
ing too large an undertaking for ordi-
nary purposes. Aldwych. a broad. new
lhoroughfare, sweeps around one SIDE
of the island. and an idea OF the inn
portance OF the property is indicated
by The fact that its frontage upon
Aldwych alone is 636 feet. The other
principal frontage is on the strand
lust before it joins Fleet street. The
ends OF the property front upon less
important ihoroughfares, which con
meet the two main traffic arteries.
"The total area Of the plot is ap-
proximately the same as that covered
by Madison Square Garden, although
It's location is much more central in
London than is the case with Madison
square Garden in New York. The most
modern business thoroughfare in Lon
don. Kingsway. runs from fiolborn di-
rectly 10 the center OF the property,
which lies across the end OF kingsway.
KingsNay is lined on either side by
modern office buildings and Is the only
street in London that has been devel-
oped along modern lines=for business
purposes In recent years.
"Hsmmerstein's London Opera House
is situated on KingsWay, a few hun
dred feet from the property and there
are within a short distance half a
dozen other important theatres. The
Waldorf Hotel lies directly across the
street. and the Savoy, probably the
best known hotel in London, is within
about one minutes walk up the strand.
The Australian government just before
The war spent O large sum Vf money IN
erecting a massive building directly
opposite the eastern end Of the plot,
and the old Law Court session Of Lon
don. one OF its most beautiful and his
toric developments. lies Just beyond.
TT is the purpose Of the British
Terminal Company 20 erect upon this
property a beautiful and modern build
ing. a structure which will Nc into the
historic surroundings IN London and
contain all the modern conveniences
and facilities which are offered by the
interior arrangements Of the modern
american building. The center OF the
property will be occupied by the Inter
national sale Building, separated by
,unken gardens from modern office
buildings. covering each end OF The
plot
"The Office buildings will be rented
by business concerns in appropriate
lines OF trade The international Sales
Building at the center Will be used for
the purposes OF the Bush Terminal
Company which will be international
IN broadest sense 70 is. however, the
Intention OF the company 20 use the
English building primarily for English
purposes and to group the representa-
tive displays OF English manufactured
products for sale. It win be a worlds
market place in London. the greatest
9 D, kssff
be opportunity for The display OF man
ufactured products from the United
-lates and other countries. but English
products will predomnate in The Eng
lsh building.
While the prime purpose Of this
building is TO serve English industry
aud trade. advantage TO the msnufac-
lurers OF the United States and the
Industries Of other countries is mani
fest when it is realized that their goods
vii be shown at the great international
meeting place Of buyers and sellers in
London London has achieved and
maintains its position as the great
rading center Of the world because the
geographical location OF England is
such that there lies tributary 10 lon
ion the greatest known concentration
n buying power. England lies in
unique position with cheap water
transportation 10 all the countries OF
Europe This brings to the markets
~ London the buying representatives
from a population OF several hundred
million people.
London is also The center Of the
buying Of a great colonial empire. and
products displayed in London are seen
hy more foreign buyers than in any
city in the world. The buying popula-
ton OF the British Isles alone is much
less than that OF the United states. but
ihe combination Of the national buying
~ England, the buying for the colonial
empire and the horde OF foreign buy
ers which visit London every year
forms an enormous aggregate Of pur-
chasing power.
II is the purpose Of the Bush Ter
minal Company, by constructing an
international sales building in London.
70 ink the trade activities OF London
and New York together by a piece Of
new international trade machinery de-
signed TO simplify and make less costly
the trade between these two great
centers, and through them TO the other
market places OF the world"
JtLZ NuLGaRIZEs PATRIOTIC AIRS.
= DETROIT, Oct. 25-Patriotic songs
have been vulgarized by the injection