The Lubbock avalanche. (Lubbock, Tex.) 1909-1922, 1919-11-06

hN fuInIIuIB n UnuUIldkIIB Uu'HpoHJ
While the above name is new 10 Of the peo-
Die living In this section this firm u composed OF
family that has been living in this part OF the coun
try for over thirty years. This business was start
ed fifteen years ago in Big Spring, the first build
ing occupied being small wooden snack zVx'o.
Today il consists Of two modern stores located IN
Big Spring and nuoooss lne p ,bs nbbosk store
occupies the new Jones building Of over o,ooo
square feet Their warehouse facilities gives them
an additional $4,000 or a total OF over So'ooo
square feet Of floor space.
While the business is incorporated It is still
family affair-consistng Of three brothers IL IL
W. W and j. A. Rx. the father b. G and sister,
Ruth Rix H. L., the oldest of the brothers, started
the business All he had at the beginning was
nearly ten years experience as clerk IN mercan-
tile business and plenty Of nerve HIS total assets
were $1,000 in borrowed money Today the CAPT
tai and surplus Of the company amount to sb0,OOV-
As the business grew, others members OF the ram
lily were taken in. II. l.. Rx manages the Big
Spring store and J. A. Rix IS IN charge OF the Luo.
book business In every successful business there
must be a financier and that place IN TINS concern
is filled by w. W. Rix. His experience was gained
in fifteen years service with the First National BANK
of Big Spring.
While the success of this concern be attri-
buted to team work leach member Of the firm do
ing the work for which he was best htted), great
deal of credit is due to the personality of the
founder, Harvey L. Rx. II is an easy matter TO
find people all over the Plains who, when the name
Rix is mentioned, will say ANY kin to Harvey
Rix. Sure / know hm-DOugnt all my
from him fifteen years ago.
The first years business Of this firm. which
formerly conducted under the name OF H. l. XIX
e. Co, amounted to about $4,000, all OF the
work being done by two people. The business TINS
year will amount to approximately s25O,OOO ard
there now twenty people employed TO handie
this volume There is noticeable feature
about their employees ard that is their loyalty; IN
fact. it seems like big family One novel in
stance along this line is the fact that at one time
FIVE members of family were employed by the
Rx Company
One of the principal features Of this concern
has been their idea Of not combining their efforts
to a single community Long before the time of
automobile trucks the country surrounding Big
Spring was served with wagon and team. Dick
and Coley" the faithful old black team, have made
many trip fifty and sixty miles delivering piano
sewing machine photograph TO some out OF the
way place. When autos became popular, this
firm was the first in this part Of the country TO take
advantage of this method of serving their Gus
toners.
This concern has enjoyed the reputation Of al
ways doing it's part towards building up the com
munity in which il has done business. One no
ticeable feature along this line when Il was
quite a task for the farmers TO get their products
TO town Quite a number Of them had cream, eggs
and chickens 10 dispose Of but had not means OF
bringing these things TO market In order to re-
eve this situation the Rx Company purchased
an automobile truck and adoed man to their pay
roll whose business TO make regular trips thru
the country gathering up tness products Al q
this was handled at exact cost 10 ne farmers To
that is necessary IS TO ask any o. the Howard
County farmers Of those days
With an institution doing large business as
the Rix Company. IL is necessary to turn some OF
the departments to the employees, and Il may
be said that the employees Of this concern are CIV
en- every opportunity 10 show that they are capable
Of responsibilities but there is department that
is always given the personal attention Of the man
ayers and that is the undertaking end Of the bus
mess n T. and J. A RiN both licensed EN-
balmers, with years Of experience, and they both
feel that this is part cf the business that de-
serves their personal supervision This department
in the Lubbock store is said 10 be OF the most
modern and best equipped institutions Of this kind
in Texas The fact that they have nearly $4,000
invested in hearses and ambuances goes 10 show
that they believe IN sparing expense 20 give their
customers the best service possible.
Some concerns contented to take what
comes 10 them in the way OF business, never max
ing Improvement of any kind in the way Of store
facilities or equipment. This Is not true Of the
Rix Company, as 1t has been their policy since
the establishment Of their business to never be
tented with what they have done in the past, but
20 be always striving to out-do their past record.
During the past year this concern has sold goods in
twenty counties. this outside business being
handled with a fleet Of six automobile trucks. II
may be said that their decision to establish busi-
ness in Lubbock is the direct result of securing
business by this method. Their volume of business
in the Plains country reached such magnitude that
became essential to establish base Of operation
in this part Of the country Their up-to-date store
on Broadway is the result.
There is a motto hanging in the Lubbock Office
that tells the story Of this progressive concern-it
is a quotation from Edmond Burke that reads:
applaud when run, console US when We fall,
cheer US when we recover, but for Gods sake, let
pass on"