Great Falls daily tribune., 1919-01-12
BIGGER DEMAND
ISEXPECTATl0N
Velie Company Urges Need of
Prompt Action on Those Ex-
pecting to Get Cars.

That there will be a greater demand
than usual for automobiles and that 1ne
output for commercial cars will be only
|5C to 60 per cent Of normal. due to the
demands on the factories of government
1nteds, is the outstanding fact OF a letter
just received from the Nelie company
by the Montana distributor, a. i.
Heaney. The conclusion which 1t ls ap-
parent should be drawn from tins ~
that those who expect to get new cars
this year will do well to get their order
placed early. Here are the important
paragraphs Of the letter. so far as the
general public is concerned:
sMr. A. P. Heaney. Great Falls. Mont:
.oThis letter is written for the pur-
pose of giving you the best information
we have concerning our production Tor
the next few months. 1t is an import
ant letter and should be read carefully.
In this letter we will endeavor to ex-
plain briefly all the matters which nave
bearing upon our production ana our
ability to supply you with cars. -
1--WE have had large amount OF gov
ernment business during the last year
and still have to build approximately =
600 trucks. 200 4-wheel trailers and -
600 machine gun carts. This VIII r.
ouire n portion Of our capacity for prob
ably the next three months.
Material necessary to complete these
trucks and also trucks which are being
produced for the government by other
manufacturers will require portion O.
the capacity of Continental, I1mken ana
other plants. Therefore. you viii readily
see that government business ~ ana W.
continue to be for d few months to come
factor in limiting the production OF
passenger ears.
Then again our foreign trade VIII a.
+ sumo large proportions this year q,
the time the war broke out we had
acencies established n nearly al! ct the
foreign countries Of course. during the
war we were unable to make any snip
ments. but now that the war IS ended
almost without exception these agehcles
have all been re-established and have al
ready made demands upon Us for large
lumber of cars.
"GeneraIly speaking the entire country
is prosperous The eastern manufactur'
crs have made good profits from wa1
work: cotton has brot extremely mgr
prices in the south and southwest thf
middle west and western farmers nave
made more money this last year tnaf
ever before in their history; the Paciflt
coast. on account of shipbuildlng ant
timber products il in an envlable posi-
tjon. This together with the fact tina
during the past Il to IS months the pro
aurtion Of automobiles ID tfls eountf,
las very materially decreased. ana ais
together with the fact that practically
every automobile manufacturer will b
unable for many months to come 70 &c
lack to a normal production. indicate
clearly that there will be 0 larger dc
mand for automobiles than can possibly
be filled This means a shortage o
cars.
The price question. which has been ;
disturbing factor, is now settled am
practically all manufacturers have an
noHnced prices which they agree e
maintain until July first next. Cni
prices on the standard touring car am
roadster is now S1465. and this place.
The Nele car in very advantagcou!
position for the reason that our list price
| is now lower than our main competitor
where in wears past n has been slight.
higher. This list price is guarantee
10 dealers against decline until July
next
You will note that this guarantee re
! sarding price is against decline only. "
cannot guarantee against Al increas
and all orders will be accepted subject Z
price prevailing at the time OF ship
ment.
| ITO briefly summarize the meaning Q
4
I completed. shortage of raw material an
4 finished units. entering into the con
Il struction Of passenger automobiles VII
continue for some time to limit the pro
tluction Of passenger cars to approx
% ately 30 or 60 per cent of normal Th
increase Of foreign trade, the genera
prosperity of the entire country an
stabilizing of the price situation WI
create a demand greater than norma
L Therefore, decreased production and III
creased demand means a big shortage 3
I automobiles and our advice to ever
L dealer and distributor is to put in ster
Il age during the winter months As man
II cars as they can possibly handle. for W
Z predict that these cars viii be ralua
II le asset when spring comes.
|. Last year at the New York and Ghi
Is cago automobile shows and also by let
ter, we stated conditions to our dealer
III