davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1919-03-23

An American Ad. in Chinese paper

who can afford to buy anything they con-
slider necessary to their comfort, as we'll as
many of the luxurcs of life"
Billboards, one is told, are extern
sively used in China for advertising
purposes, and there are also conces-
sions for advertising at the railway sta
tions, controlled by an English agency
at Tientsin and a French agency at
Shanghai. Monthly and weekly peri
odicals supplement the daily newspa-
pers as All effective means of reaching
certain classes of readers. The mails
offer special facilities for advertising.
since it is possible to arrange with the
Postoffice Department for the delivery
of a circular or other light advertising
matter with each letter. This plan has
in some cases produced surprising re-
suits at relatively low cost to the adver-
tiser, explains "The Review of Reviews
To quote the Commissioner again:
There are several very large and we'll
classified mailing lists owned by foreign
firms, but only one of these is available to
the general advertiser. This has approx
mately 100000 names classified by districts
or by occupation, and there is one particu-
larly fine list that covers considerable
part of the dealers in drugs in China.
"The use of calendars is one of the most
favored forms of advertising in China, as
tho calendar is a most important thing in
the life of every Chinese. He regulates his
life by the sun, moon and stars and rovar
enters upon an important negotiation or
Journey without careful consideration of
omens and signs. Most advertisers issue
calendar, and some who never advertise in
any other way put out the most elaborate
designs. They are highly treasured by the
recipients and regular trade in them is
maintained. When the calendars are issued
there is general rush for them by mer-
chants, clerks, and coolies, who turn them
over to the dealers for consideration; but
as rule there is only n half-hearted at
tempt on the part OF business houses to get
New-York tribune., 1919-03-23

more than that 1t represents certain prin-
clples of political liberty conceived by few
daring minds century and a half ago, tried
ana found valuable by emigrating peoples
from all the countries of Europe, proclaimed
now as the hope of the world-principles
they came to this country to support princi-
pies Tor which they we're willing to fight in
th's iast OF wars. Every day, at sunset, each
one IN his heart has renewed his devotion
ana MS sacrifice: the many in the common
cause were united with a single idea and
single mission That mission was the mis-
sion OF the cosmopolitan American people
mirrored in the cosmopolitan Amefican army
--Elbridgc Colby in The BeUnan.
New-York tribune., 1919-03-23

we can make farm homes for returning SOL
ders and sailors. This will not be enough
TO guarantee against great labor discon-
tent, but it will show how some who are
willing to work may find both work and
homes without being the subjects Of
bounty"
In the same issue of the magazine
there is an article on Farm Settlements,
by Elwood Mead, chairman of the Cali
fornia Land Settlement Board. He OBJ
serves:
"a planned rural development is needed
to meet the conditions of the twentieth
century. These are entirely different from
those which confronted the pioneers who
opened their way through the wilderness
with wagon, axe, and gun, or who pushed
further west across the trackless prairie
whore in the arid and sem-arid sections
pitless nature bedcviled them with heat
and cold and insect pests. The struggle
to survive made them hardy and self-reli-
ant, but left them neither time nor oppor-
tunty to study problems affecting the gen.
eral welfare. Free or cheap land made
them hopeful, confident and independent
but they did not realize that the govern
ment could be made useful, helpful agency
to lessen the hardship and risk of their
struggle, nor that they were laying the
foundations of civilization to last for un-
numbered generations.
'Now the free land is gone. To buy and
equip a farm is a costly undertaking. The
percentage of our population which at
tempts it is rapidly decreasing. Yet every
year thousands of young men, who lack
capital but love farm life, reach the age
when they ought to marry and settle down
to their life work. Something is needed to
give them the opportunity formerly afford
ed by free or cheap land, and the best way
to create that opportunity is for the gov
ernment to give financial aid and expert
direction to rural development"
Experts, he says, should be employed
at once to select areas large enough to
create a definite community life and
New-York tribune., 1919-03-23
"It Pays to Advertise
in China

NOME interesting and enlightening
information on the subject Of
. Chinese publications and adver-
New-York tribune., 1919-03-23

about 5000 copies daily While these cir
culations appear small from the stand
point of American journalism, they are IN
truth much larger through the Chinese
custom of never destroying a paper, but
selling 1t again and again after it has been
read. Thus, one paper may dc service for
many readers, and really does not cease
being read until ii is worn out. In addition
to the daily newspapers, magazines are
also beginning to spring up, and there are
at least half dozen in Shanghai that have
clrculations in excess of 5000 monthly.
There Is only oae magazine in China de-
voted to the interests of women, and it has
a special interest for Americans in thai
1T IS duplication of the Ladies Home
Journal of Philadelphia"
Here the writer dwells little longer
than does Mr.. Fowler in his article on
the pitfalls which lie in the path of the
advertising American manufacturer:
"The translation of the English copy into
correct Chinese is task of the highest IN
portance and should not be trusted to one
idioms in all their shades of meaning. Only
too often names of firms and brands ore
selected by unimaginative translators 70
reproduce the sound of the foreign name ~
Chinese as nearly as possible, regardless
of its meaning to the Chinese. An adve''
tising trade character or trade mark en-
tirely suited TO use in America may crea''
an entirely wrong impression in Ch'ns-
The Victor phonograph people used the',
familiar Victor Dog His Masters Voee
trade mark in China for several years os'
fore discovering that the Chinese had tns
impression that the machine advertised was
of low class and anybody who purchases
one was in the same class with dogs =
Is needless to state that the dog is =.
spised animal in China. Had the Isas
mark contained the picture Of bird
would have carried weight. Pract'ea'v
every Chinese home has from enc %
dozen pet birds. They may also have ass'
but It is usually NANCY beast thar ~
in the aloywAy." Ia
New-York tribune., 1919-03-23

There is large class of buvers =
these calendars into proper hand. "'aa
best an advertiser can wish for is tb.. =. ,s'
advertisement will be bought and ns;a = us
In the Chinese cities you will see DIV .V''
of dealers in calendars on walls .ns ss
leys where the dealers do a good h,... Of
at profitable prices. s@
In "The Arkansas Gazette apnc..
the following interesting information.
There was recently celebrated 4, q,
hal the forty-ffth anniversary 80 ,sq
Shun Pao,' said to be the oldest s,h,.
newspaper. The main feature of tho .ns,
versary celebration was the dcdcat,o, -
new building or home for the paner -,
is said to be the largest and most co,nr,..
newspaper Office in the Orient Tho -.
building cost about Sl500Oe in rni,.,
States currency, was designed by an An,..'
can architect, and constructed throurhon.
on modern American lines for ncwspso,,
publishing purposes. The Shun p..,
which easily ranks as the leading ncwsc,n..
in China, has a circulation of approx;ms,,,.
10000 copies daily. The daily editions sv.r
age sixteen pages, and about 150 emplov,.
are required to produce them, saws ] y
Powell, writing in The New York Comm.r
cial' Mr.. Powell is editor of "Millard's p,
view,' Shanghai, and secretary of the Amer.
lean Chamber of Commerce of China.
"This publication gives some idea n,
the status Of the publishing business and
advertising possibilities in the Republi,
of China. The press of China compares
favorably with the press Of America in
the period of reconstruction following tia
Civil War. There are about 400 news.
papers in continuous publication in China
The circulation of these papers average.
New-York tribune., 1919-03-23

COME interesting and enlightening
information on the subject of
~ Chinese publications and adver-
tising methods has recently been
published. According to Trade Com
missioner John A. Fowler in Commerce
Reports" (Washington>, "the popula-
ton of China is variously estimated
at from 325,0O0,0OO to 4O0,000,0o0
and competent observers have esti-
mated the literacy of the Chinese
people to be around 10 per cent.
At a glance one is inclined to con-
clude that there is large percentage
of these 400,0OO,O00 who cannot be
reached through the printed message"
To show, however, that this is not the
case, Commissioner Fowler goes on to
say:
China has been, and still is, an unex-
plotted field in many lines Of merchandise
ing, and trade has followed the lines of
least resistance. The most spectacular adj
vertsing campaigns have been made to the
masses, and the success of the campaigns
for introducing kerosene, cigarettes and
the patent medicine jim Tan are striking
illustrations of the efficacy of advertising
of this class. In the first case, the selling
campaign was connected with a real need
in the second, it was an appeal to habit,
and in the third to the longing of the phys
icaly unfit for health.
con the other hand, these successes must
not lead to the conclusion that there is no
sale in China for higher priced articles.
The popular opinion in America seems to
be that China is a country of slow, patient
and industrious but always poor people.
New-York tribune., 1919-03-23

nOWN the tall staff something comes
- slowly, slowly, almost reverently,
something frayed by the wind, faded by the
sun, stained by the rain, something that
shows stripes and stars of scarlet and white
and a field of blue. All the regiment stands
so quiet one would almost believe them
carven images hewn out Of brown oak. set
up there to do reverence to an unknown god.
There is no movement, no sound save the
solemn inspiring crash Of the national hymn.
As the last note peals through the mir
the flag falls into the waiting arms of two
soldiers, whoiarc careful not to let it touch
the ground. The echo Of the music strays
New-York tribune., 1919-03-23

alton those things which we did during the
war, it is proper that we should give
ourselves concern as to those things in
which we found ourselves delinquent. Our
roads were poor; they broke to pieces un-
der the strain of heavy motor traffic. Our
rivers were clogged; they had been aban-
doned for so many years that there were no
boats available to relieve the traffic of con-
gested railroads. Why not now make good
roads and clear rivers? Falling water we
had which could be converted into power,
but capital had feared to develop these
hydro-electric opportunities because of
short-sighted laws
I'VE became alarmed in the midst of the
war lest our oil supply should fall short,
and gasiess Sundays resulted. Yet we have
seven million acres of unexplored oil lands
withdrawn from public entry Why not re-
lease these opportunities? The world was
crying aloud for bread, and we suddenly
realized that the farm population of the
United States was gradually declining in
proportion to the city population; that
now less than so per cent of our people are
on the land All these things point toward
work that should be done. The difficulty
now Is that private capital is trying to find
INTO what safe channels it can be led, while
public credit is embarrassed by the large
war calls that have been made upon it.
once confidence has come back we shall
carry on, and this is the time that tests tho
thoroughbred
NY suggestion as to the solution of our
immediate problem Is plan for putting
soldiers upon farms. This proposed as an
expression of gratitude to the soldier. as q
means Of reclaiming great bodies Of our un-
uSea lands. and as an opportunity to DEM
0"ssralc that farm life can be made not
only profitable but enjoyable by careful
planning Congress is considering the ere
atom Of fund of 500 1000, 900 out Of which
New-York tribune., 1919-03-23
The Flag

back hesitatingly from the cliffs across the
river. The magic of the sunset scene is
gone. The Ines of brown are broken.
me ougler is even now preparing to
sound the mess call. But the men sift back
INTO their barracks after this ceremony with
the full consciousness that, in peculiar
way, they have touched reality for one
short, splendid instant.
The companies had been formed, the bat
talions got together, the long line of the
regiment stretched down tho street-all to
do homage in daily ceremony to the flag
which symbolzes the country. And these
men VINO came from other lands, so many
oil them, felt that tho flag stands for much
New-York tribune., 1919-03-23

~ECRETARY FRANKLIN X. LANE
is very eager to place small farms
~ at the disposal of returning sol
diers who may desire to avail
themselves of the opportunity. In "The
Review Of Reviews" appears statement
from his pen, which, by way of leading
up to the theme in hand, deals interest
ingly with the general problem of get
ting back onto prc-war working basis,
and also of forging ahead. Our war in
dustries, he warns US, have been broken
up, and
"th;s means that there will be temporary
problem of unemployment during the tram
sition period from full war speed to full
peace speed.
"'To meet this situation the government
cannot act too swiftly. There should be a
planned cooperation between our industries,
the cities the states and the Federal gov
ernment, to keep men at work. / do not
mean that work should be made for men,
but that work that is needed should now
be done.
"The fact Is not generally noted, but this
country has almost stood still for the last
four years except in the promotion Of those
things needed TO supply an immediate war
demand in Europe or America. We have
put into our railroads for their maintenance
only enough to keep them in condition to
run. Our building programme has been
limited to daily housing requirements. No
large enterprises of any kind have been en-
tered upon excepting the construction of
something that would sell to some one at
war. Therefore, in the larger view of ma
terial progress, these years have been
wasted though they have made sure
greater material progress in the future. We
now need to carry forward the projects and
plans which for time we laid aside, and
out of what we have learned through the
war of the worlds needs and of our abil-
ity to meet them, we can gain a new as
surance as to our future
''But while we are viewing with appreci-
New-York tribune., 1919-03-23

.\ENATOR LODGE: I want to keep
America as she has been-n0t isolated.
not prevent her from Joining other ma
ti0ns for these great purpOses-huf /
wish her to be master of her fate. aim an
Anerican-born here, lived here, shall die
here. have never had but one flag, never
loved but one flag. am too old to try to
love another, an international flag. 1 have
never had but one allegiance, the aHe=
glance of the United States.
New-York tribune., 1919-03-23

PRESIDENT LOWELL: This covenant
is not perfect; it is draft published
tor criticism and will receive plenty 0f
it, and through criticism some improve
menf also. But even when perfected
it will not be perfect. Nothing human
is perfect; still more, it will moi satisfy
everybody. I'm the nature of fhirns II
is an attempt to harn0nize the views
or many nations and of many people
within each nation.
New-York tribune., 1919-03-23


tH is ade u Lberapa
in then hatu
in
curve
h wa dby LoydG
The St. Mary banner., 1919-09-20
Brings Wonderful
Prescription to All
Eczema Sufferers.

Zemcrine, the latest scientific pres
cription for the treatment o: eczema.
itch, and similar skiu diseases. is now
sold in lea ling drrg stores. Until re-
Gently it was The guarded formula of a
good phy ysician, and men have paid a
higher price for the treatment, but now
1t is within the reach of every sufferer
IT'S time to say goodbye to inflamcd
and burning skin, Farewell to irrtant
and unpleasant sores. splotcnes, and
blots which mar your face aud make
you so uncomfortable ZDmerine can
give you relief rs il has others Gve
1t trial under our guarantee. Your
money back if it fails to benefit YOU.
Simple directions accompany each
bottle. Sold in two sizes, 80 cents and
vi. start today and learn what reliet
means. II your druggist can't supply
you, the q mcrine themiaal Co, Or
angeburS ;. e., will seEd ,ou II bottle
prepaid upon receipt of the price.
The St. Mary banner., 1919-09-20

FARM LOANS The Mortgage
Security Co represented by At.
-torney L. o. pecot, OF Franklic.
La. will make farm loans in ST.
Mary apd other Parishes OF South.
western Louisiana for tcu years
or lees, 20 amount too big on fair
@elr stou; terms liberal aud sasy.
The St. Mary banner., 1919-09-20

kuh-My- Tam is A powerful an.
useptic; it kills the poison caused
from Injected c lt-, cures oid.sores,
letter, etc ADV.
The St. Mary banner., 1919-09-20

II you work in grease and oil,
GRB-SOLVENT will get it off yoar
hands. For sale at Ibert's Filling
Station.
The St. Mary banner., 1919-09-20
STATE OF LOUISIANA,
23rd judicial District Court-Par-
fsh of st. Mary.
Historical Society of Western
Pennsylvania. Albert F. Storm,
Suorogee. vs. Willard Ditch.
No. 1917

Under and by virtue Of n writ OF fieri
faciaa, issued out of the Honorable 23rl
Judicial District Court Of tie S ATE o.
Louisiana, in the above entitled and
numbered cause, and to me directed, |
have seizcd ana taken into my posses
sion ana shall offer for sale, for cash.
without apprasement. 10 the last and
highest bidder, according to law, at the
principal front door of the court house
IN the Town of Franklin, La. on
SATURDAY. THE 27TH DAY OF
SEP TENDER. A. D.. 1919.
between the legal sale hours cf fl
O'Clock a. m, and O'Clock D. N all
and singular, the following described
property. to-wit;
Those certain five lots of ground, ".
ing and being situated in Ditch's An
mex to the Town Of Morgan City, St.
Mary Parish, La described as lots
Twelve [l2I Thirteen [l3] Fourteen
ll4l, Fifteen l5l, and Sixte-n [l6l. in
Square One Hundred [,OOl bounded by
Seventh street. Willard Avenue, SIKH
street and Rrashear Avenue Each lCi
having a width of 80 feet by depth
between parallel lines of l25 feet.
Acquired July 18th 1909. by act of
sale from Ozems Ditch. recorded in
Conveyance Office Book w w, page
276, No 3S ~.
CHARLES PECOT,
Sheriff
Sherif's Office, Parish Of st. Mary, La.
Angus, 10th. 1919.
The St. Mary banner., 1919-09-20

RM LOANS 5 Tnrr. 10 tn
years. An,uh ;.-vm-n.- Im
MEDIATE Hpps~i i,Eant vi h "a
charge. Representing -'rcnge-'
Loan Companies WILBU< II
KRAMER, Frnpklin, la.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11
GOLD LOST TO THE WORLD
Destruction Of Precious Metal Praeti.
eaIIy Goes On Without csasino,
Either Day or Night.

Every ship TINT goes to the bottom
takes with her certain amount OF
gold. II nny be only few pounds
worth Or--ns In the case OF tho IL.
nous LusltnIia-a million inay be lost
In n minute.
Every fire Tint occurs means q de-
structIon Of gold. md there II never q
minute. dry or night. when scores Of
human hnhitniIOns nre not burning.
London alone has 2,4OO fres yearly.
Besides all this. there In the Ihntter
Of hOnr'iing. IL countries where hanks
nre not found IN every town. the peo-
pie who have gold hide or bury II. In
many cnscs they die without reveal
Ing the hiding place. In this way
In,'iu nlon" swallows M more than
fhO6.NO worth Of GOLD yearly. China
more thnn this. while Africa In nj pres.
cnt absorbing gol,! In this way ut 4
rate of more than n million pounds a
year. The money IL paid nv wnge1 to
Kn'iir lnbor",r at the mines. and by
them carried away to their krnnla,
whence II never rcturns.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11
why DRUGGISTS RECOMMEND
SWAMP-ROOT

For many years druggists have watched
with much interest the remarkable record
maintained BY d.. Kilmer's Swamp Root,
the great kidney, liver and bladder medi.
cine.
It II . physicians prescription.
Swamp-Root 10 strengthening medi.
cine. It helps the kidneys, liver and blad.
der do the work nature intended they
should do.
Swamp Root has stood the test of years.
1t il sold by all druggists on it's merit
and Il should help you. No other kidney
medicine has 10 many friends.
Be sure to get Swamp Root and start
treatment at once.
However, IL you wish first to test this
great preparation send ten cents to DR..
Kilmer 4 Co.. Binghamton, N. Y, for =
sample bottle. When writing be sure and
mention this paper.-Adv.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11
GREEN'S AUGUST FLOWER.

Constipation invites other troubles
which come speedily unless quickly
checked and overcome by Green's
August Flower which Is gentle laxa-
tive, regulates digestion both In
stomach and intestines, cleans and
sweetens the stomach and alimentary
canal, stimulates the liver to secrete
the bile and Impurities from the blood.
1t is sovereign remedy used in many
thousands Of households all over the
civilized world for more than half q
century by those who have suffered
with Indigestion, nervous dyspepsia.
sluggish liver. coming up Of food, pal
pitation, constipation and other In
testinal troubles. Sold by druggists
and dealers everywhere. Try bottle.
take no substitute.-Adv.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11
"Danderine" creates mass
of thick. gleamy waves

In few moments you can transform
your plain, dull. fiat hair. You can
have It abundant, soft. glossy and full
of life. Just get at any drug or toilet
counter q small bottle Of "Danderine"
for a few cents. Then m0isten soft
cloth with the "Danderine" and draw
this through your hair. taking one
small strand at time. Instantly. yes.
Immediately, you have doubled the
beauty Of your hair. 1t will be mass.
so soft, lustrous and so easy to do up.
All dust, dirt and excessive oil Is re-
moved.
Let Danderlne put more life. color.
vigor. and brightness In your hair.
This stimulating tonic will freshen
your scalp, check dandruff and falling
hair and help your hair to grow long.
thick, strong and beautiful.-Adv.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11
YOUR COLD IS EASED
AFTER THE FIRST DOSE
sPapsfs Cold Compound" then breaks
up . cold In q few
hours

Relief comes instantly. A dose taken
every two hours until three doses are
taken usually breaks up severe cold
and ends all the grippe misery.
The very nrst dose opens your
cloRged.up nostrils and the air pass.
ages In the head. stops nose running,
relieves the headache. dullness, fever
ishness, sncczlng. soreness and stih.
moss.
Don't stay stufred.up! Quit blowing
and snufslinR! Clcnr your congested
headl Nothing else In the world gives
such prompt relief rs "Pnpe's Cold
Compound" which costs only few
cents at any drug store. II acts with
out assistance. tastes nice. contains 10
auinins-Insist upon Pape'sl-Adv.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11

Accept California" Syrup Of Figs
only-look for the name California ON
the package. then you are sure your
child II having the best and most harm.
less laxative or physic for the little
stomach, liver and bowels. Children
love its delicious fruity taste. Full
directions for child's dose on each bot
tie. Give it without fear.
Motheri You must say "California."
ADV.
The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1919-12-11
Concerted War on Tuberculosis

A Systematic campaign Of anti-,ubcr-
culosIs education has been conducted
in France for more than n year. under
the patronage OF the Rockefeller fOun-
dalton. Three travelling exhibits and
groups Of lecturers visited ten depart
men,s. and In l4l gave exhibits. Dur
Ing the year more than 2,NO,NW pieces
If irinttsl matter. posters. pamphlets,
postcards. games. etc. were distril,-
uted through the whole Of France. II
IN stated that the public iuaterinl,
written by French men md women,
and chnrinlngly illustrated by French
artists, has get u new standard for
popular health public education.