The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1919-10-04
WORLDS RECORD IS
BROKEN BY TANLAC
Bottles Sold In Four Years Would
Reach From New York
To Denver.

This is an age of big business, and
although the public has become ac-
customed to big figures, the sto'.y 81
the marvellous growth and develop
ment of Tanlac forms one OF tie
most interesting chapters of Amef-
ica's latter day commercial history
Four years ago very few people
had ever heard OF TanIac. Today it
unQuestionably has the largest sale
of any medicine In the world. and is
as we'll known in Canada as In this
country. In the brief period OF only
four years time this now famous
remedy has leaped from obscurity to
the very pinnacle of success. lts
fame, in fact, has long since spread
beyond the limits OF the continent,
and numerous inquiries regarding 1t
are now being received from many
foreign countries.
Very few people, however, fully
realize what a really wonderful rec
ord Tanlac has made. indeed, II II
were not for the unQuestionabie facts
and figures given out by the largest
and best known drug firms OF the
country the story of its success
would be hard to believe.
Up to January first, the total sales
of Tanlac amounted to approximately
twelve. million bottles. the demand,
however, is increasing, for during
the first ten weeks of this year over
one million bottles were sold and
distributed in the United States and
Canada, the exact figure being 1906
1856 in three months.
!. AT this rate, therefore, the sales
for the present year Will amount TO
more than five million bottles. This
will mean that 1900 bottles OF Tan
lac will be sold during every day OF
the year, or 2,100 bottles for every
hour of the average working day.
These figures are too stupendous
for the average mind TO grasp, but
one may visualize what twelve mil
lion bottles means by imagining
them laid out in a single lie end to
end. Thus laid they would make a
track of Tanlac from New York
through Chicago, and on TO Denver,
Colorado; or they would form a
double track of Tanlac from the
Great Lakes to the Gulf of Mexico.
Piled end on end they would tower
1875 times as high as Pixies Peak, or
rise 1888 times higher than the
Woolworth Building in New York,
the tallest building in the world.
The demand for Tanlac has be-
come so great that its sales instead
of being measured by the gross as
other preparations have been, is now
reckoned by the carload, and even
by the train load. In proof of this
1T is noteworthy fact that the lead
ing drug jobbers everywhere now
buy Tanlac almost exclusively in car
load lots.
To supply the Pacific Coast trade
alone requires from forty to fifty car
loads per year. Jobbers OF the Middle
West are selling from seventy to
eighty cars per year. One jobbing
concern alone, the Evans-Smith Drug
Company of Kansas City, Missouri,
is selling at the rate of twenty car
loads of $4,000 bottles each per year.
In a letter dated April 18th, julius
NJ. Price of that company says: In
figuring the amount Of Tanlac sold
since taking this agency we find that
we are now working on the thir-
teenth car, having sold more than a
fQuarter of a million packages In
eight months"
The well known drug firm of Hes
Isig-Ellis Drug Company, of Memphis,
Tennessee, has SOLD over 1Ory car
loads since the introduction of Tan
lac in that state four years ago. Mr..
R. R. Ellis, President of that com,
pany, Is authority for the statement
that the demand for Tanlac has been
greater than any other FIVE medi-
cines combined.
Within the past ninety days, ten
carloads of Tanlac have gone TO sup.
iply the demand of British Columbia,
SASKATCHEWAN, Alberta and Manitoba
Mr.. Charles Med Hay, President
of Lyman Brothers & Company, Lin
lifted, Of Toronto, one of the Oldest
and best known jobbing concerns in
Canada says: I'VE have handled in
Ontario Province, Canada, five car
loads of Tanlac since October, 1918
while our total purchases have
amounted to IL cars within the past
two years"