Missouri Valley times. [volume] (Missouri Valley, Iowa) 1874-1931, 1919-06-12
NO. so
LIEE'S OBJECT.

Did it ever occur to you to analyze
the main, underlying purpose in the
life of the average man?
Why does he first seek knowledge
and education?
Why, having attained these, does
he push out into business?
Why, having launched in business,
does he bend all his energies and pow
ers to pushing that business to the
utmost limit of his capacity?
Isn't is because in every man there
is consuming ambition to succeed n
common with his fellow men? To
bring himself by sheer force of his
abilities to secure position in life
with an income or accumulation of
money that will enable him to CRAFTY
his desire for all the good things that
fortune can bring?
Is it not that during his vigorous
years of labor, which may we'll be
limited to 80 or 40 years, he may in
that time store up enough food for
INC reSC OF his days!
Is it not that beside providing for
himself in a selfish way, he is also
making provision for his family or
for those who may be dependent on
him or dear to him?
Are not these in the main the OBJ
jects the average man has in mind
that keep him busy day after day,
week after week, year after year,
pretty sure that if he lives his pur-
pose will be accomplished?
What is it that men fear most in
such 4 scheme?
Isn't it that something may come
up in the LONG, long trip to defeat the
entire object and purpose of the.r
livcs-either premature death---or
what is equally fatal-their pcrDa-
nent disability?
What is it that can measurably al
lay these fears and rob them of tle,r
terror? There is but one answer, l.ut
one known remedy, life insurance
WAIil DCuCllCS.
BY lie Insurance he accomplisl.s
Immediately for his family or his de-
pendcnts the objects for which he
Strives and which might come to III. IS
if he lived out his expectation and had
tinuous health?
But who knows that he will live?
1 L., |.
tionuous health?
These two problems, Death ard
incapacity, are the most serious prob
lens that me have to face.
The money value therefore of life
should be capitalized for an amount
equal to what the owner expects to
accomplish if he lives to finish the
task-a task that an hour, or day, or
a minute may forever interrupt.
In 1918, the New York Lille Insur-
ance Company paid over three times
as many death claims, as in 1917, on
the lives of policy-holders 80 years Of
age and under and I'll per cent more
claims were paid in 1918 than 1917 ON
the lives of natrons between 80 and
40 years of age.
What an acuual illustration this is
that those who died had in part ac
complished for their families "Life's
Object" through insurance.
Thousands and tens of thousands of
other young lives have passed away
who had not made proper provision.
| What loss to their families!
The cost of life insurance is not
great.
Good health is condition neces-
sary to obtain it-not a reason for
procrastination.
Let the New York Life pay you an
annual income if disabled by sickness
or accident and accomplish Life's OBJ
lect for you by caring for your loved
ones if you fail to live to accomplish
Your aim in life.
Let us explain our wonderful poll
cy to you.
X. l.. Price, Dist. Agent
Missouri Valley, Iowa.