Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-03-04
WISE BUYING IS
THRIFT KEYNOTE;
BUY WAR STAMPS
individual Buying Credit and
Personal Stability Insured
by War Loan Scheme

An intensive campaign to promote
among the people Of the United
States habits of wise buying, sane |
saving and secure investment has
been launched by the newly-created
savings division of the United
paign to stimulate the sale of War
Savings Stamps and Thrift Stamps
during 1919.
Practice of the thrift principles
will clearly make for personal sta
bility, will increase individual cred
1t and buying power, and will neceS-
sarily and directly contribute to
community and national wealth and
prosperity.
To carry out the campaign of
thrift, the secretary of the treasury
has requested the governors of
the twelve federal reserve districts
to develop special savings maChln-
reserve governors has been designat.
ed the task of selling directly the
1919 issue of War Savings Stamps
and Thrift Stamps in their respec-
been called upon to undertake the
local conduct of activities designed
to inculcate the idea of thrift and
to create the personal desire to
save and invest in, popular govern
ment securities under post-armfstice
and peace conditions.
Each federal reserve governor is
requested by government savings
director, who is responsible FOR inc
direction. of sales and savings and
thrift education activities. He will
conduct his campaign through state
directors and local community chart
men and committees.
There are more than 1885, 900 War
hundreds of shops, factories schools,
lodges, churches, oranges and COM
munal institutions, as well as those
organized by individuals through
out the country. The local savings
ings societies in their territories, as
sisting them to arrange programs,
and keeping them Informed as to
| the progress of Savings Stamps
| sales elsewhere.
| quarters of which are in Washing
| ton, has been constituted by the
| treasury department to assume ma
| tional leadership in the sale of War
| Savings Stamps and Thrift Stamps,
and in the promotion of the gov
| ernments thrift program. The per-
| sonnet of the savings division in
| Gludes prominent economists, bank
| erS,' business men educators and
those who have made a special study
fields. 1t will operate directly with
| the savings organizations of the
| federal reserve districts and with
| all other government agencies in
terested in promoting the gospel of
thrift.
The ultimate object of the savings
division is to make 1919 year of
thoughtful saving, by popularizing
habits of wise buying, sane say
ance. of waste. During the war, a
penchant for economy-of food, fuel
| money and time-Was developed by
the American people. The govern
lnent now declares this war-taught
| aside in the reaction which follows
the signing of the armistice. 1t
must be made permanent and hap
by habit"
rainy day and unforeseen emergen-
cies-or opportunities-whe they
occur. Intelligent saying is diamet-
rically opposed to boarding. II
! consists largely in foregoing ill-con-
| sdered or foolish present expendi-
| lures in order to be able to obtain
| in the future necessities, or even
| luxuries.
With War Savings Stamps an alb
solutely solid and attractive invest
mechanism for saving small sums
regularly, the United States treas
| ury naturally recommends this form
of Intelligent saving. -.
The name of Benjamin Franklin
apostle of saving, whose sound eco
nomic doctrines form the basis of
true thrift, is to be the watchword
of the savings campaign. The gov
eminent has paid signal tribute to
his memory in placing his picture
on the 1919 issue of War Savings
Stamps, and the likeness of Frank
lin also occupies the place Of honor
on the official 1919 emblem Of the
War Savings Stamp thrift cam
!