The Dallas express. [volume] (Dallas, Tex.) 1893-1970, 1919-11-08
OFFICIALS LOOK FORWARD TO
PLACING DIVISION FIRST "OVER
THE TOP"
WOMEN WORKERS ENROLL.
Campaign Managers Say That Pres
ent Drive is one for Membership,
Not Funds.

When the Third Red Cross Roll
Call of members is completed ON
Armistice Day, November II, it is
expected that 100000 persons in
Missouri, Kansas, Texas, Arkansas
the Southwestern Division Of the
Red Cross-will have answered here
and have been enrolled as annual
members of the organization.
Inasmuch as this is a decrease of
385,619 members under the record of
last year, when 2,3S5,619 members
were obtained during the Christmas
Roll Call from a population of ap-
proximately 13,92S,000, Red Cross off
Gals look forward to putting the Di-
vision first lover the top with COM
paratively little difficulty. The ma
tion-wide campaign this year is ex-
pected to yield more than 20OOO,OOO
members. AS in all previous cam
paigns, the fee for yearly member
ship is $1.00.
Red Cross Sunday.
The campaign will open formally
Sunday November 2, which has been
designed Red Cross Sunday" On
that day the story of the Red Cross
will be told from pulDits all over
the nation. Special programs will
mark morning and evening services.
Vigorous preparations are being
made, as evidenced by the rapid en-
rolment of thousands of women work
ers who will serve as volunteer can
vassers during the campaign. More
than 100000 such workers are to
hn nfr-u
whose aid will determine to an ap-
preciable extent the successful ter
mination of the coming campaign.
Reports reaching the Division office
in St Louis, tell also of the cooper
alton being extended by hundreds of
soldiers, sailors and marines, who are
able, many of them, to tell first per-
son" stories of what the Red Cross
did for them while the fighting was
going on. These chaps are being en-
rolled as speakers, writer's and active
workers. In addition, 'four-minute"
men, lawyers, newspaper men and
others qualified are scheduled to adj
dress audiences during the campaign
on the subject Of the Red Cross APP
peapl.
Advertising CAMPAIGN.
Enthusiasm in the campaign is be-
ing stimulated by the appearance of
thousands of posters. window dis
plays, Red Cross flags and other adj
juncts of the countrywide advertis-
ing campaign now being carried on.
Newspapers are carrying page. half
page and smaller advertisements bear
ing the Red Cross message, while
periodicals, magazines and billboards,
as well as street cars, trains, mer-
camille establishments and depart
ment store windows, all carry their
quota of Red Cross advertising. Nov
ing picture shows are exhibiting Red
Cross films in a gigantic motion pic
ture campaign that has for its object
the education Of the American people
to the present day needs of the Amer
lean Red Cross.
Red Cross campaign officials have
announced that the present drive is
one for membership, not funds. In
view of the large amount of work
still to be completed abroad and the
renewed activity incident to the in
ception in America of the Red Cross
peace program along the lines of
First Aid, Junior Membership, Muir
sing and Home Service. those in
touch with the drive situation say
the prospects are favorable for in
creasing Red Cross membership to
a figure well over that obtained last
year.