Arizona republican., 1919-10-05
.F|RESTONE ON TRANSPORTATION

hitherto considered impossible soon became a regular occurrance.
 Up to that time, the motor truck had been regarded as essentially medium of short hauls, in cities. But now, under the strain of necessity, it leaped full fledged into the limelight of pub lie attention as a new and effective method of freight transportation. The railway situation was materially re- lieved.
 Finally the armistice was signed and the transportation situation cleared up gradually.
 Before the war the possibility of the motor truck competing with the rail- roads had never occurred to truck owners, but when they found that they could operate truck hres successfully between cities at considerable dis tances carrying both freight and ex- press, and at a profit, they began to see great light
 The railroads also got a new angle on the situation. They knew that their revenue from short hauls was all out of proportion to that received from long hauls. As a matter of fact, they had been operating at a loss on the short hauls. So, as time passed, they welcomed the truck companies more and more cordially as feeders for their line.
 The motor truck companies are that, and more. They are tapipng sources of supply which were before inacces- sible, bringing in new and better pro- ducts to market, more quickly and more economically.
 The trucks can penetrate into the very centers of production. Now that there Is an effective motor transpor- tation to the centers of distribution, food products will come in from the farms and orchards, minerals will be shipped in from the mountain fast nesses. timber will be available from forests hitherto unreached.
 Far-sighted business men every where have been watching the situa- tion as it developed. Harvey S. Fire stone, ardent advocate of good roads and keen student of national affairs, was one of the first to see the hand writing on the wall.
 The "Ship by Truck" movement, fathered by MT. Firestone, was the first active effort in the interests of motor truck express. Its influence in behalf of the new way of transporta- ton has been incalculable. l ties have taken up the idea and the slogan. "Ship by Truck has become a by-word for national progress. In every state of the Union, the ship by truck movement has been taken with enthusiasm
 The recent 6,TU0-mi1e trip of the F1restone Ship by Truck" fleet through the south and east opened the eyes of the entire country to the possi- bilities of motor truck express. It was by far the most convincing demonstra tion of long distance hauling by truck that has ever been staged.
 And the monster truck demonstra- tions now being conducted every few days in various large cities of the country are but logical incidents in the great campaign which will open up new highways of commerce, new revenues of trade, and will help most effectively in winning for America the greatest prosperity in the worlds his- tory.
 Motor truck activities in this city and vicinity are being effectively pro- noted by the Boss Rubber Co.,, local FIrestone Ship-by- Truck bureau. A large fund of practical information concerning the operation of motor truck lines is becoming available to the shipping pubic.as well as sched- ules of routes, rates, tonnage capacity of trucks, etc, which is being com piled. No charge will be made for this service.