davidaulloa/AmericanStories huggingface dataset:
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1919-02-06
|j1OCkDALE HIS! !!
NON-ADvERT|SER.
,dv.rtislns is Long Arm Of Publicity
= mat Brings Home Trade and
Builds Better
Stores.
WARNS HOME MER CHANT
-. out That the Trade Winner is
~. Advertiser and Makes Com,
Darison Between Keokuk
and ottumwa.

eager audience of business
~ and women at the Orpheum
a .saatre last evening Frank Stock
. ,a,a efficiency expert of the Asso-
u Oaatod Advertising Clubs of the World.
s sa1vered the most illuminating aad
,nstrnctiye lecture on. advertising
heard here in years. 80
with copies of The Gate City Tor
.bs last week in one hand ana the
n,tumwa papers for the same period
!. tie other he made Keokuk retail
Inc methods look like a page out or
ne dark dead past, and after COM
naring 204 inches of retail advertis-
,nc in an Ottumwa daily paper with
ssI. inches in The Gate City of the
sane issue he thought the audience
should be able to draw its own con-
clusions as to which was the best re-
ta,J city "For, while advertising is
mt the only Standard by which to
Mdge the retail stores of town. it
i at least a criterion and very
accurate one at that"
Comparing business to an army at
war. he said advertising is the ar
,jllery OF business, the long arm of
implicitly that reaches past the en-
trencbments of the business itself,
into the vital spots of competition
snd brings home the trade that
builds better stores and better towns
and makes for surer profits"
The Successful Stores.
With crayon and paper he drew
graphs to illustrate the methods of
successful stores in using advertising
to spread the business in keeping
down the peak load of clerk hire and
laid out advertising campaigns that
left little excuse for the advertiser
who can think of little else to cay
in his advertising but the stereo-
typed braggadocia that makes up so
large a part of retail advertising.
Advertising is educational" he
said, "A dissemination OF knowledge,
Just a plain telling the people in the
simplest possible language about the
thing that you have in your store
that they should DESIRE" And he
warned against the use of technical
terms or words that were not In the
commonest use, and, because of the
tive advertising, he quoted the pre-
diction of the president Of the Asso-
ciated Advertising Clubs of the
World in a great speech at Denver
that within ten years most of the
retail advertising of the country
would be written by women.
He cautioned as much against over
advertising or over statement as
against under advertising or under
statement, because both methods
only serve to bring out into bold re.
lief the weaknesses of the business
advertised and he urged that Keo-
Elk retail merchants map out their
advertising campaigns instanter and
get the story of their merchandise
INTO the homes of the people to edu-
cate them in the qualities and the
prices and the desirability of their
particular lines of goods.
Necessity of Advertising.
Inc audience again entered into
me spirit of the evening and asked
ana answered questions of interest to
lhem while the graphs and cam
paigns were worked out to their
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1919-02-06

Irwin S. Lauther, of Washington.
The treasurer's report shows total
receipts Of S2,240.10 and total dis
bursements of s1,663.46, leaving a
balance in the treasury on January
20 OF $576.64.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1919-02-06

TO MOTHERS Nothing works nasty BILE
lamentations and constipation gently thoroughly
the little stomach liver Cascarets
children usually fight against axatves and caharcs
candy Cascaret Cascarets the bowels
cent box Cascaes directions aged
year old and upwards.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1919-02-06
Gas is Runnina Short.

NEW YORK, Feb. ga world
shortage of gasoline waits just
around the corner for the motor-pro-
PEELED world, according to Mark l..
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1919-02-06

st. Louis stands to pay 100000 a
year in increased rates for tele-
phone and telegraph service under
government operation.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
CHAPTER xxx
The Cafe Des BulGars

Their adieux to Fiji and Mini wer>
elaborate and complicated by bursts
of laughter. The Tziganes recon-
mended Captain Sengoun to go home
and seek further adventures on his
pollow; and had it not been for the
gay babble of the fountain and the
persistent perfume of flowers he
might have followed their advice.
1t was after the two young men
had left the Jardin Russo that Cap
tain Sengoun positively but affec-
tionately refused to reiinquish pos
session of Neeland's arm,
Dear friend" he explained, Il
am lust waking up and do not wish
10 go to bed for days and days"
But I do" returned Neeland
laughing. Where do you want to
go now, Prince Erlik?"
The champagne was singing loud
ly in the Cossack's handsome head;
the distant brilliancy beyond the
Place de la Concorde riveted his
rowing eyes.
.Over there" he said joyously
Listen, old fellow. I'll teach you
the skating step as we cross the
Place! Then, in the first Bal. you
shall try it on the fairest form since
Helen fell and Troy burned-or Troy
I6ll ana Helen DuTneQ-lC all the
same, old fellow-what you call ff-
ty-f1fty, eh"'
Neeland tried to free his arm-to
excuse himself; two policemen
laughed; but Sengoun, linking his
arm more firmly in Neeland's, cross
ed the Place in series of Dutch
rolls and outer edges, in which Nee
land was compelled to join. The
Russian was as light and graceful
on his feet as one of the dancers
of his own country; Neeland's knowl-
edge of skating aided his own less
agile steps. There was sympathetic
applause from passing taxis and
f1acres;' and they might, apparently,
have had any number of fair part
ners for the asking, along the way,
except for Sengoun's headlong dive
toward the brightest of the boule-
ward lights beyond.
In the rue Royal, however, SEN
goun desisted with sudden access of
dignity, remarking that such gam
bols were not worthy of the best
traditions of his embassy; and he
attempted to bribe the drivers of a
couple of hanson cabs to permit
him and his comrade to take the
reins and race to the Arc de Tri-
omphe.
Failing in this, he became profuse-
ly photographer, informing Nee
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
Government Estimates Cotton Crop
100000 Bales-Condition 61.A
Last Month the Crop Was Forecast at 100000 Bales
With Condition 671, While July Report Forecasts Pro-
duction of 10,986,000 Bales With Condition 700

WASHINGTON Sept Am during August of 900
odays
Agriculture which forecast
of a
decline ST points from July 25 to August
last
Z
boil
considerable the belt
caused the dee
roration
Georgia heaviest being
Florida In Alabama
points North Carolina and Texas points
Florida practically
weev which damaging the crop in South
a o
N and
Outside
the continues
1016U00 bales with the
normal while the July fore
with the condition 100 Last
12040532 bales and the condition August 20
condition 25 during the last
CTS.
y
"A cotton of 11,230,000 bales
Agriculture which
condition of August 25 which
as A a normal.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
Caruso a House Painter
As Well as Great Singer

A house painter, with now and
then a touch of domestic carpentry
for variety, is what Enrico Caruso,
grand opera star, becomes during
his summer retreat in his villa In
Sigma Lastra, at Florence, Italy.
While he constantly is disturbed
by delegations of "men with red
bands on their arms" as he terms
the extreme radical elements In the
present italian unrest, he takes 1T
all good-naturedly and continues his
painting.
The Correspondent of the Associat..
ed Pres recently called on the artist
and found him decked in loose
sport shirt, lounging trousers and
slippers. The meeting took place in
the drawing room of the villa over.
looking a heavily-laden valley OF
vineyards. Caruso strolled in lels--
urely, his sleeves tucked up and
said. I have been working"
Then 1 suppose you are learning
another opera?" asked the CORE
spondent.
"oh, no." said Caruso. T have
been painting my little chapel. L
have nearly finished now. [ want to
America in about a week"
Sienor Caruso showed the corre-
spondent his home at the head of
which was presiding Signora Caruso
for the first time. The villa. which
overlooks some of the most pictur'
esque territory in italy for miles, is
more, American than Italian, resem,,
bling in,rnanY respects the Colonial
style. : Carpso. is working personally
on installation of miniature piano.
rama Tim Stone. depicting the life of
Jesus for which he has reserved a
room, 1--WE have a lot of those piano.
ramass in, Naples" said he. 1T is
neapolitan"
- WHATS THE USE?
RICHMOND, Va.--Virginia has
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
Cured His RUPTURE

was badly ruptured while lifting trunk
several years ago. Doctors said my only
hope of cure was an operation. Trusses did
me no good. Finally 1 got hold of some
thing that quickly and completely cured me.
Years have passed and the rupture has never
returned, although am doing hard work as
n carpenter. There was no operation, no
lost time no trouble. l have nothing to
sell, but will give full information about
how you may find complete cure without
Operation if you write to me, Eugene Nj.
Pullen, Carpenter, 656-F Marcellus Avenue.
Manasquan, N. J. Better cut out this mo-
tice and show it to any others who are rup-
tured-you may save a life or at least stop
the misery of rupture and the worry and
danger Of an opera tom Advt)
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
COTTON

NEW YORK, Sept. ALL active cotton
positions sold under 80 cents this morning
movement, refecting heavy general selling
on stop orders, due to weak cables, a favor
able weather map and an absence of outside
speculative support. December checks de-
cline to 29.S5 and March to 29.95, repre-
Senting q net loss of 50 to 20 points From
these levels slight rallies occurred after the
opening as q result of buying prompted by
reports that tropical storm was brewing
in the Caribbean sea-
Selling pressure subsequently resumed,
resulting in still lower levels, with Decem-
Der off to 30. IS, and the whole market down
about GA to IA points under the previous
close. The favorable western belt forecast
weakness in grain and liberal selling by the
south doubtless on weather conditions,
chiefly explained the heaviness at midday.
Still later the marke tdeclined to around
20. IS for December, showing a general net
loss of 96 to ITO points. Aside from a con-
tinuea ton of ealrier selling and bear news,
there was nothing further to explain this
afternoons weakness.
NEW YORK COTTON
The following were the ruling prices In
the exchange today:
Tone, steady; middling, 2.955c quiet.
Last Prev.
Open. High. Low. Sale. Close Close
Jan. . 80. 10 30. 20 20. % 20 80 20. 2S 80 .46
Mar. -. 80. 20 so. 80 20 .45 30 45 20. As 80. So
May =. 80. IS &c. 80 %. 80 20. 6s 30. so 80. 81
July .. go. 80. 80. 80. % 81 80. 60
Oct. :. 20 80 %. 90 90. Oh % O6 30 .O1 80. 10
Dec. 3. O.15 80. % 30. 30 20. 80 20. So 80. %
AMERICAN COTTON AND
GRAIN EXCHANGE
COTTON QUOTATIONS
The following we're the opening, highest,
lowest close and previous closing quotations
on the American cotton and grain exchange
Of New York;
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
Unearth Curious
Tablet of Stone

VANCOUVER, B.. C.-Workmen
dian village of Kispoix, B. c., nine
mile from Hazleton. have unearthed
a sandstone tablet. 1t is curiously
engraved and is proving of cpnsid-
cradle interest to scientists The
Indians are unabl etc trace in the
figures any resemblance to any of
their totem signs.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
Rice Transported
Free in Japan

TOKYO-In an effort to combat
the high cost of living, the Japa-
nese government has decided to
transport rice free of charge, thus
enabling it to be sold to the people
at a price lower than now asked. 1t
was announced the newsarrangement
would go into effect Immediately.
Vermin-infeSted hens mean
scant egg basket.
There are two ways to can corn
One is in cans and the other is in
the silo. Can all you can both ways
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
GRAIN

CHICAGO, Sept. 4.-Liquidating sales by
holders brought about decided weakness to-
day in the corn market. Opening prices
ranged from Il to SAC lower
Oats sympathized with corn.
Provisions were depressed
CHICAGO QUOTATIONS
rhe following were che ruling prices IN
the exchange today:
Prev.
Open. high. Low. Close. Close,
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05

CoTToNSEED OIL MARKET
NEW YORK, Sept. 4.-The cottonseed oil
market closed steady. ~lot, 21.25; Sep
TENDER, 21.9O; October, 2i.00; November,
1890; December, 1897; January, February
March and April, 1900. Sales 14.6OO.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
CLASSIFIED ADVERTISEMENTS
WANTED HELP-MaIe.

WANTED HELP-Male.
WANTED to learn pharmacy; good
profession. complete course N Pnot tmeNe
mont be@pa S Gcse th Address
r. C. Hood, 40 Gambler bldg, Atlanta, Ga.
MEN-Age II to- As: experience unneces
sary; travel; make secret investiga tons
reports; salaries: expenses. American F0r
eign Detective Agency, 800, st. LOUIS.
BE a detective. Excellent opportunity, good
pay; travel. Write c. L. Ludwig, 100
Westover bldg, Kansas City, Mo.
MEN, sTOP-Don't look for jobs; we guar
antee to teach you barber trade; paying
positions guaranteed in chain of shops. Fun
course $50. Tools free. Greatest south
ern college. Send for catalogue. Jackson
Vile Barber College, S22 W. Bay ST., Jack
sonville, Fla
U. S GOVERNMENT wants hundreds rail
way mail clerks. Commence $50 month.
Raise to $3.50. Fall examinations likely
everywhere. Common education sufficlenl
Sample questions free. Write lmmeulatel!
Franklin Institute, Dept K-1O3, Rochester
New York.
wANTED--Agents.
AGENTS-To earn big profits with our
quick selling Non-Alcoholic Extracts, Iol
Jet Articles and Household Necessities. Open
territory. No money required. We trust you
Hurry! Write today, Dept. 1856 Inc Llnr'
Co., st. Louis, Mo.
WANTED-Big pay and free automobile in
Producing wonderful new gasoline saver,
punctureproof, fiveyear spark plugs ana
other economical auto necessities. Outflt
free L. Ballwey, Dept. %, Louisville, ky:
AGEATS-Eree sample outfit, greatest
washing tablet proposition. Enormous
profits as much as 18c on 25c sale. b.
Ttayer, 2144-B Clybourn ave-, Chicago, ~
WOMEN make money selling Priscilla fab
RIGS, hosiery underwear; spare time; no
capital or experience needed; we sehd
complete outfit. T., Fitzcharles Co., Trenton
New Jersey.
WANTED-Man with own conveyance TO
sell maps in Ga; will guarantee 50 per
day and chance to make $40 per week extra.
if you will begin work at once; send names
of 2 business men as reference; no letters
answered unless references are given; don't
reply unless You mean business. National
Map Co., Box 1872, Atlanta. Ga.
SCOTS official history of the American
Negro in the World War, now ready aud
complete; over 800 large pages, equal 10
800 ordinary pages, embellished with about
$50 Illustrations showing colored troops III
action. Agents making $40 to 500 day
right now, selling this book; be first in your
Territory we pay g4est sses GS At
lanta, Ga.
.oo,oo,ooooG MISCELLANEOUS ,,.,e,,e.
NORMAL, High School, Business Civil
saesmanship and Law Courses, thoroughly
taught by mail. For Free Tuition Plan"
apply Carnegie College, Rogers, Ohio.
wANTED-FARMs
/ HAVE cash buyers for saia6le farms.
Will deal with owners only. Give de-
scription, location and cash price. James
P. White, New Franklin, Mo.
MOVING PICTURES
MAKE money fast; small capital starts you
with guaranteed professional moving pic
ture machine. Complete outfit on easy pay
ments. No experience needed. Catalogue
free. Dept. D, Monarch Theater Supply
Service, 400 Market street. st. Louis, Mo.
FOR SALE-HGACKINERY
SAWMILLS, corn mills, single mills. water
wheels, engines. DeLoach Co.. $40, At
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
ATLANTA COTTON SEED PRODUCTS

=
March and April, 1900. Sales 14,6Oo.
ATLANTA COTTON SEED PRODUCTS
MARKET
Corrected by Atlanta Commercial Ex-
hangec.)
Crude oil, basis prime ......: ...... 800
G. s. meal, per cent ammonia. IS. 90
| G. S. meal. Ga. com. r. Pt......... 80 90
| Cotton seed hullS, loose. .............1 1000
Cotton seed hulls, sacked. ...........135 so
COTTON MARKET OPINIONS
j: w, Jay 4 Co.: Should the market
| decline below 80 cents for December, think
well of buying for a moderate turn al
| though do not anticipate any sustained adj
vance until labor condition continue reas-
surfing !"
Hirsch. LilenthaI & Co.: 1--WE believe any
advance now will be merely temporary"
| Bond, McEnany & Co.: While bull spec
| ulation and general buying is on the wane in
| all commodities, it could easily be revived
| in cotton however, either through further
deterioration in the crop or an improve
ment in the European demand
SHEPARD AND GLUCK COTTON LETTER
! NEW ORLEANS, Sept. 4.-Selling pres
sure was resumed this morning in the
| afternoon session, causing wide declines.
| Sellers were encouraged by the weakness
| of Liverpool, the continued highly favorable
| weather over the belt and the absence of
news regarding the tropical storm discoV-
| cred yesterday. The market gets little
| support from any quarter and responds
readily to selling orders.
CHICAGO PRODUCE MARKET
| CHICAGO, Sept. 4.-Butter, creamery,
tras, 45R @55c; creamery standards, 52& q
53c; firsts, 50R M54c; seconds, 4S@49%c.
| Eggs, Ordinaries, 3S@39c; firsts, 43@44c.
Cheese, twins, 2s&c! Young Americas,
Live poultry, fowls. 26@29c; ducks, CSC;
| Potatoes, cars, %; Wisconsin, So 90.
| NEW YORK COFFEE MARKET
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
NEW ORLEANS COTTON

NEW OnLEAN0 CO14ON
NEW ORLEANS, Sept. 4.-Fayorable
regarding the tropical stor mand poor
Liverpool market sent the price of cotton
to lower levels on the opening today. In
months lost 81 to SO points.
AS the decline progressed much liquida-
ton was forced on the dong side. Late in
the morning the market was easy at net
decline of IA to SS points.
Selling pressure was continued in the
afternoon session, being encouraged to some
extent by lower foreign exchange market,
in the trading up to 1 o'clock prces went
81 to 119 points under the close of yester-
day.
NEW ORLEANS COTTON
The following were the ruling prices in
fhe exchange today:
Tone, steady; middling, Doc, steady.
Open. High. Low. Sale. Close. Close.
Jan. :. %. so 90. "a 2s.9 .97 %. 96 80. 13
Mch. =. 90. 80 80 OF 29. 90 90 90 20 90 80. %
May e. ..... ..... ..... ..... 90. 05 1927
Oct. =. %. so 30 IS %. 90 %. 90 %. 90 80. 90
Dec. :. IA % 81 28.97 20. 81 28.9 80. 90
NEW ORLEANS SPOT COTTON
NE WORLEANS, Sept 4.-Spot cotton
closed quiet, rs points lower. Sales on the
spot 1859; TO arrive none. Low middling.
24.75; middling, 5000; good middling, 31.0O.
| Receipts 1,O12; stock 265,369.
SPOT COTTON MARKET
| Atlanta, steady, 3O.45c.
New York, quiet, 29.55c.
New Orleans, steady, 30c.
Philadelphia, steady, 29.SOc.
| Galveston, steady. 80. Toe.
Montgomery, steady, 29c.
Boston, steady, 31c.
Mobile, steady, SOC.
Savannah steady, 30.50c.
St. Louis, steady SOC.
Houston, steady, Boise.
Norfolk, steady, 30.25c.
Memphis, steady, 81. Use.
Dallas, steady, 29.50c.
Augusta, steady, 29.S7c.
Little Rock, steady, 3O.25c.
no Stnadu
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
PERSONAL

BROTHER-Tobacco habit and Indigestion
are easily overcome with pleasant Florida
root Send address. N. Stokes, Mohawk
Florida.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05

- WHAT'S THE USEY
RICHMOND, Va.-Virginia h;
lust elected wet Legislature.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05

GRAIN MARKET OPINIONS
Lamson Bros: Facts in the situation re-
main as bearish as ever. Oats deliveries
are heavy and cash demand slack.
Hubbard, Warren: Believe it will be
time enough to take stand the bull
side after cash has had its decline
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
wester::> District

One who saw the cottt. c~op in
June could scarcely believt the re-
ports of August %. The decline here
the middle of last month tho wenvil
heoar7n r1r~o orous o,7d c;r0oo ~ on hos
cut off the counties on the line with
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
FOR sALE-FARMs

SEND for free trial treatment worst forms
blood disease. WEIGH Med Co., Atlanta.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05

Cotton is early in this section and
above average. Insect pests have
done no damage and while the wealth
err changes have destroyed the won
derful prospect indicated lest month
there is still hop. for a good crop
Avera ges follow each count Ranks
IS; Elbe"t. IT. Fra nklir. rs. Hahnr-
sham, 80: Hart 81; LINCOLN 81:
Madison. rs: Oglethorpe. 70: Stevens,
70; Wilkes. 70. District average, Is.
last month 81
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05
wANTED--Agents.

AGENTS-To earn big profits with our
quick-selling Non-Alcoholic Extracts Iol
Jet Articles and Household Necessities. open
territory. No money required. We trust you
Hurry! Write today, Dept. 1856. The Llnr'
Co.. St. Louis, Mo.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05

WANTED-Big pay and free automobile in
PRODUCING wonderful new gasoline saver,
punctureprOof five-year spark plugs ana
other economical auto necessities. Outfit
free L. RallMeY. Dent. %. Louisville, ky
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1919-09-05

LIVERPOOL COTTON
steady; sales, 5000: midC
The Colfax chronicle. [volume] (Colfax, Grant Parish, La.) 1877-1981, 1919-08-02
The Race Riot In Chicago.

A sanguinary race riot has
prevailed in Chicago for several
days past, and nearly thirty per-
sons have been killed and woun-
ded, about one-third whites being
and two-thirds negroes.
The riot is said have been
started by negro boys on a raft,
who crossed over the imaginary
line that had been recognized as
the dividing line between the
whites and blacks bathing in the
lake on the city front. Some
white boys pelted the raft, and a
negro boy was knocked off anc
drowned. The mother and rel
atives of the boy melted an at
tack of revenge on the whites
which soon spread over the city
and lasted three or four days.
Gov. Lowden was dilatory from
some cause in ordering State
troops to assist the city police,
and the delay worked harm. Al
last accounts 5000 armed troops
were quartered on the scene, and
quiet was partially restored.
The true cause of the riot was
the bitter feeling which existed
between white laborers and ne
groes which flocked to Chicago
during the war, and had taken the
places of the whites in factories
and elsewhere. In their associ-
alton and dealings with the
whites the negroes exercised a
great deal more freedom than
they could in the South, and as
as a natural result friction grew
greater and greater as time pro-
crossed.
Such an occurrence is almost
impossible in the South. where
the line of demarkation between
the races are clearly defined, anG
each has learned from long train.
ing and experience that it is best
for all parties concerned that the
separation be preserved. ant
that the rights of each be recog
nized and protected in full meas
ure.