Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1919-03-02
War Brings World Higher Ideals
In The Automobile Car Industry
George c. Hubbs Predicts Doom of Dealer Who Fails Con-
slider Wars Effect On General Business Morals.

The war has developed new and
higher ideals of honor and justice and
service in the automobile industry.
The prosperity of peace. apparently
looming within easy reach, will prove
mere phantom to those who fail to
take into consideration this important
moral phase of their business.
George C. Hubbs of Detroit, who
has been prominently identified for a
number of years with big manufactur-
ing interests, fathers the foregoing
idea of the automobile renaissance"
He eXpounded it in forcible and in
teresting address to a recent gathering
of the Ohio Auto Trade association in
Akron:
1T is my candid opinion that four
years of war-conditions have resulted
in putting the motor car business in a
healthier state than ii has been at any
time in its history" said Mr.. Hubs,
who is assistant general sales manager
of Dodge Brothers.
These years of trial have been
highly beneficial in proving what was
sound and what unsound in both prin-
ciple and practice. That which was
not basically right has been subjected
to needed alteration. The predomi-
mating strength of the business has
Deen Ilnely emphasized,
The industry as a whole has had
an opportunity to express itself in new
and splendid terms and as a result of
these testings there has evolved a
character to the business which is
certain to have an important bearing
upon future manufacturing and sales
methods.
Just as the war has uplifted our
individual ideals of honor and justice
and service, so all organized bodies
discover that the self-acting of yester-
day will not meet the higher STAN
dare 8 which have universally been set
UP Dy the close associations and mu-
tual dependencies of war times.
IF these experiences have made us
more certain that only that which is
fundamentally right will stand test
and that rightness is quite as much an
industry concern as It is an individual
or company concern. then the future
of the motor car business has been
made that much more secure and
promising.
The immediate future could hard
ly be more encouraging. Anyone who
can think straight enough to add two
and two can prophesy safely that the
coming year is going to be one of the
best years the motor car has had.
Wages and crop prices have never
been as high in this or any other coun-
try as they have been in the United
States during the past two or three
years. In spite of the high cost of
living, tens of thousands Of people, to
whom the purchase of a car was fore
merly more of wish than a hope; are
now in a position to buy practically
any car they choose.
Incidentally, l am proud of the
fact that there are proportionately
fewer people in this country than in
any other country on earth who have
ninety cents of the first dollar they
ever earned. Americans are easy
spenders and this national tendency is
responsible for the staggering annual
business turnover which makes this
country the envy of the commercial
world.
But we must not make the mistake
of believing that the future is without
its problems or it's big responsibilities
merely because the prosperity stage is
attractively set.
Nowhere IN the motor car business,
so far as | know. can man attain
even a fair measure of success with
out the most painstaking. intelligent,
aggressive efforts. Every year the