New-York tribune., 1919-02-02


satisfaction among New Workers. pos
sessed of these makes of cars.
The key note-and the new note-in
this giant wheel of owner-t touch is that
it takes service to the owner, instead
OF putting it in one place where the
owner has to come to it. In that re-
spect the development is something diff
ferent in American automobile retail
ing practice.
One car sold can destroy numberless
succeeding sales if the service the own
er has right to is not given and if
his original enthusiasm for his car is
destroyed through lack Of perform
ance of our own plain duty to our own
ers. On precisely the same basis, one
car sold can result in numberless other
sales for our organization if we do our
duty to owners. That fact has been
abundantly proved to me-so much so
that practically every plan we enter
into in accomplishing sales must be
based on a full understanding of what
Maxwell and Chalmers owners are to
receive from us in treatment after thew
buy their cars.
One car sold from our branch is. in
other words, ten or twenty or possibly
nifty sales just begun. When the buyer
takes car from our place of business
ne becomes just SO much of the "public. -
The automobile owning public can make
or break any motor car business since
1t IS this public that we depend on and
come III contact with.
Four Establishments
There are now four different and com
piete MaXwell-Chalmers sales and ser
vice establishments in this CITY. Their
development into complete chain was
undertaken last year. when it was felt
=
distance OF final victory in the war.
ne end of hostilities found the chain
complete and ready for full swing OF
activites
Sales conditions have frightened since
the reassurlng announcement from the
factories regarding Maxwell and Chal-
mers prices, 50 that the success already
attained by the new method of service
ana friendship promotion has more than
9us'lhed both the expense and the idea
OF the service taken to the owners
neighoorhood' plan. 1t was made ready
IN advance, thus, to take care of what
the branch manager was certain would
prove 70 be greatly increased total of
Maxwell and Chalmers owners in the
hrst city after the war was won.
The centre of this big metropolitan
system of sales and service is, of course.
the Columbus Circle salesrooms q
displays OF Maxwell and Chalmers mod
els kept available for public inspection
10 take service out to the thousands
OF owners IN the north portions of the
city the organization now is possessed
o1 plant IN The Bronx that would
serve creditably for a complete auto.
mobile factory. This building, which
IS at l75th Street and the Grand Con
course has eight. floors. This entire
space IS devoted to sales, parts and
service for Maxwell and Chalmere
cars. One OF the largest stocks OF
motor car parts outside of Michigan is
carried IN this structure.
Men are on hand TO answer calls
for service requirements In this Bronx
plant or TO care for owners who drive
lnto the station. A complete line
OF all models is shown, so that intend
ing buyers in that part of the city
may have opportunity to complete the
transaction without going out of their
own neighborhood to do SO.
Then there is the downtown n]an,
for service. This is at CAT West Fiffv-
nfth Street, and is prepared for the
Maxwell or Chalmers owner from any
Part OF the greater city, or even from
Jersey points. The purpose of thi,
branch is t. provide quick service. and
anything Of an emergency nature can
re done for The owner The station ie
al point as nearly central as pos
sible. Po'-
The fourth establishment ia the
Observation-Disclosures used cars depart-
nent and the manner in which this
was worked out is a factor of consider
&oie importance to the used car buyer.