The Richmond Virginian. (Richmond, Va.) 1910-1920, 1919-04-03
DEAR FOL.
This is q most irnpcrtaxe
week in the history 1'

wilson q 20. EVERY
body in the whole organization |
is enthusiastic, cup on his
toes" and proud.
This is the week that Wilson
& Co. announce that they are
producing Certified Ham and
Bacon. All over the country
the. dealeks >s,Y ! yytt;ng \ VI,
window signs telling the news.
Incidentally, I am coming to
believe that the dealers who
handle Wilson products are
imbued with the same pride
and confidence in the Wilson
institution as are the $4,000
workers in the various plants
and branches.
All these Wilson & Co. men
and women ara pleased a.
pleased can be this week be-
cause they have known for 81
long time that the company
would put Certified Ham and
Bacon or the market at this
time. They have known u
the care ard skill and axactness
with which these products
were being perfected to de-
serve the Wilson Certified Ia
bel. That Certified" label ID
the ne plus ultra for any VIII
SON product. When It is placed
on something it means that
that particular iood product il
Just IS fine re /. can be made,
rs pure as purity Itself and as
good rs anything ever can b
good to eat
The nalle and fame Of Wilson
, Il 90. Certified products has
grown up in the past two years.
II started when the company
brought ont its line OF canned
fruits, vegetables and table spe-
clalties, giving them tho name
Certified" and placing upon
taem guar antce that the user
would lind them of the highest
,, DOS lille quality.
In their smoked meats "Majns-
tic" was the label of their top
notch quality. Majestic Ham
and Bacon were, and are,
mighty well known and liked.
Mr.. Wilson saw the great pop
ularity won by the Certified"
fruits and vegetables, and he
said:
| we must have Certified Ham ana
Bacon. Gao we make them good
! enough to deserve the Certified la Nei =.
We can and We wi4.." was the prompt
answer.
so there Ii a ~. OF history. n wasn't
merely q DIGESTION of curing and
smoking ham and bacon OF the most
excellent quality. II was q matter of
knowing at every step along the line
tthat this ham and bacon was going
10 be good enoogh 20 he honored with
the na-ao OF Certified"
This MEAS selecting the porkers
themselves They Lave to DO pork ers
in the pink OF condition. they have
to show TO the practiced eyes OF the
experts who select them that the
Equality Is there. l have watched the
production OF Certified Ham and Ia
con--watched the careful. skiilful
choosing of those hams and bacon
sides / have seen how precisely q
ham Is chosen, how exactly q bacon
side Is selected. There must BE- ju1&
such proportion of fat and lean. the
;sks- must he smooth. the ham Or
bacon must be yisfbsy perfect. Thsu
1t la carefully trimmed and sent on
through tho curing and smoking dav
/ nartments. Nothing Is hurried, for
the men who have charge Of thi9s
work tell me that hasty curing ana
Ismoking do not create sho sweet, Ap-
lpeti.ing flavor and tho hunger-anti1-
Tying taste that must charactert1o
f1ne piece Of ham or bacon.
All tha way through l noticed that
tnssse meats--sls. Indeed, are all other
Wilson products--wers handled and
prepared with RESPEC Ere
apCCA - - hAc0 phasSaPAE Az kAA0 " 49,
son pant. and when you come To-
think Of it. X Is pretty good idea
10 be respectful to foods. They de-
serve respect. II they arc destine0s
- your tan,c. and the Wilson tollxa
know this and show respect toward
them.
/ have te'd you in my previous let.
tiers how t4S@ spirit o. good will and
Loyalty pervades the whole WilsUn
orgs lizatIon- 1 have tried to eug-
aest that this s~irit of pride and az
feliowsh is q guarantee that In
products OF Wilson a Co. will be IN
tho better for 1t. Every worker m
the Wilson plants feels this way
about II, and that is why this week
every one o. them is so hugely Glad
and proud that Certified Ham and
Bacon are being announced. Each
of them fee!s---and knows---thAk here
10 another proof OF what the heart
and spirit OF this Wilson organizations
means, and that once again their good
lfa.th and good win ard good work
will rec i've proper reco~nition and
g. u&lI