The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1919-09-29
DR., ALLEN SAYS
CHURCHES MORE
ADVERTISE MORE
y-ouRrx STREET NJ E. PASTOR DE-
MA1HS ADVERTISING IS THE
SOLUTION FOE WANING INTER
EFT IN CHURCH AFFAIRS.
Points Ont That Jesus was Probably
Itne Of tho Greatest Advertisers
In all History.

Pew. Clarence Eugene Allen. under N"
aub:ect Of ITO Your Tents Oh Isreal." At
the First Methodist Episcopal church.
gave a splendid exposition OF the present
day conditions pertaining in the
churches Of today and asked for a solu-
ton Of the rapidly decreasing member
ship and general interest.
With all due respect to the opinions
of ministers and others Interested IN re-
lrious matters: We believe the real tru"
underlying cause is found not in any
case due to q fault OF the church: nor 70
any lessening OF the value OF truc .r"tI-
,Sion nor to ignorance OF spiritual and
Ipsychic advantages TO BE- derived from
,1hc practice and use OF Christianity ~
the daily life OF the individual: but SIM
;ply TO the fact that thc advantages 70
he derived from the use and practice OF
Religious principles are not held oetorS
Ahe eyes Of the public as are those OF
khe forces opposed or indifferent 70 the
teachings OF The Jesus.
In other words, religious advcrtlsing'
6s neglected.
Approaching this matter from COM
lrnon sense standpoint the first idea or
any cause must be 10 attract the atten-
hfon Of the one whom you wish to inter-
Est.
The secular forces do this by advertis-
Ing.
lest advertisers in the history or the
Esiobe.
an ass might have been wholly TO eH-
Apress humility. He might have ap-
epfoached the city barefoot clad in sack
cloth and heaping ashes on his heaa
which would have expressed as much
ha
.oRy OF Mass association 10 attract at
tention? There is no question or De
hitting any Of the very wonderful things
- He did but a careful consideration or
the things He did do leaves the thought
full 70 wonder II many OF them were not
done as we'll TO stimulate attention and
interest as 70 prove His Divine Origin
Tho modern mind has been educated
70 advertising. II expects {" b" t"Id
Eha, things are desirable. what things
should be seen. which are the bcst.
From foods 10 med .camsnt. from
hats IN shoes We arc daily. hourly Sys-
tennatically and Overwhelmingly ADVISED
and as n nation We hav" grown 10 cH-
pect this assistance IN N" Scicc'Ioh OF
everything We eat and wear
Now | ask as REASONABLE" creatures
vrha. have me churches done - Ee' Us
To attend what have they shown US are
the advantages 10 b. derived from
association wiki moral. deC"n; people
what are the ethical and psychol"g!ra'
prohtS derived from ASSOCIATION WIN
church go,ng peopt" and from attend
.ancc on church services
We who attend church regularly know
what ,hes. benefits are. that is the rPas-
IN we attend but there ar" tho'iSa ndS
in every city who: wh;i" they may AT
one Kim" have attended church ana nav"
ATTAINED som. OF th"s" benefits: hay"
xrown carr,rSs and ncG,"ctful and IN"
h affairs OF 'if., crowd!rg IN have fat'rr'
a. from h" church Attendance i''o-
IN
>fS.v. voars since n small town down
tn sMuheaS:rrn Ohio had an a't"ndan""
y, rs Mem Elblr class 81 hundreds. ana
while p-o know. that mere attendance sig
n!nes nothing: no man can attend h'o!1
class in A thoughtiul and d"vout frame
OF mind without being benefited. hun
dreds did attend. all w"r" b"n"htt"d.
q is simply imppsSihl.' - tend DE-
vino services without deriving hcn' n.
All men recognize tn" div nifty Of 'iod,
regardless q protrSt&t.On.' and regard
less of any mans daily ht". every man
has a deep laid rcvcrcn"" I"r the i'l-
y,n,ty from which h" originates be
lieycs in That and has hop" Toy me
future immortality Of III" soul All be-
Iicvc that. because It - III only reason
able hypothesis OF "NlS;an""
This being 80. a.! men would prefer I"
40 the rtxht thing, when u does not con-
Act with prejudice. passion a27"i!'" OF
habit.
For tho lifc "f Tho Chris, every think
ing individual Of whatever creed or re-
Ngion has the utmost respect: knowing
that here was one who buried his per
sonal desires under a wonderful mantle
Of Love and obeycd HIS conception oil
duty.
Methods change IN any world Of prog
ross and with progress only can come
life; stagnation means death. The pres
ant detection IN church attendance an'
in attention on spiritual matters means