Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-05-29
BRUNO DUKE
Soluer of Business Problems
BY HAROLD WHITEHEAD
Copyright.
THE PROBLEM OF THE FIRE IN
SURANCE AGENTS
flashing I'm IN the Window
Cashing in on the

10y USING the illustration of your
ID window in all Your advertisements.
So smoke Bruno Duke to the two intently
listening insurance agents you give II
an appearance totally different from
every other ad in the paper. 1t VIII
stand out from the others and as soon
ms readers see it they will know that 1t
is yours"
That's so. agreed NARROW.
Next by heading the ad-'Today S
insurance message in'---then. of course.
follow your name on the illustration OF
YOUR window-you tie it UP directly to
the window which everybody in town
knows. Then finish every ad with this ::
- The address is -- Market street.
The telephone number is -.
This daily hammering away at the
public will make it familiar with in
suranCe facts-will quickly make it
think Of NARROW & Brown as mighty
clever insurance p"Oplc-it makes people
familiar with the appearance of your
place of business. 1t will become the
natural thing for people to think Of you
whenever they think of insurance"
Jimmy crackcty," exploded the now
enthusiastic Brown. it's a whale of an
idea and by heck we'll put it over.
The advertising was placed right
away and at the suggestion of Duke
both papers sent reporter to notice
the crowd at - 80. when the bulletin
was changed.
The result was that both papers gave
a humorous Write-up about it-and that
was good advertising for NARROW &
Brown, of course.
For the next month NARROW & Brown
were about the two busiest people in
kechOo.
I went with Bruno Duke to Detroit
on 'the problem of getting speciality
statesmen TO stick. 1t proved fas-
rcinating case and | was really disap-
pointed when Duke switched me to Kcc-
hoo to see how things We're coming
suggestion.
1t happened that I arrived just at
| 12 80 and as | crossed from the station
saw the crowd watching the new
bulletin being fixed in NARROW &
| Browns office window.
| That particular one read:
Automobile Accident Insurance
Won't prevent the fool driver run
ming into yOu-but it will prevent
you paying the damages. How
about it?
A chuckle arose in the crowd. One
81 l..
companions and said, That's So
member when that red headed idiot Nc
Cracken backed into my car and
smashed the lamps and buckled the right
fender-damn his hide"
His companion laughed "And then
you took out some insurance, ch?"
You're right, bo," the big man
sighed comicaIly, ''and diviI a scratch
have l had since. Smart boys, them, -
he indicated with his head in the direc
! tion of the bulletin. 'I'm damned if |
don't split my business with them on
that No. 2 plant. Jake told me the fire
policy expires soon. Fellows like them
deserve to get on"
] mentioned this to Brown when
got to his Office.
Who's the chap" he asked. Has
he gone YETI
looked out of the window and there
he was just climbing on a trolley.
There he is - I exclaimed, quick
just getting aboard"
my liver and lights gaspet
Brown. That's Roley Duatch-got
several furniture factories around here
He's a wealthy one all right. But tn,
jokes on NARROW all right. He called
on Dulatch and when he said 'insur
ance' the chap turned on him, shook hi
fists in his face and roared:
:" Beat it p. D. Q. and if you eve
come around here again I'll strangl
you! and now he's talking of Civ
ing us business"
NARROW happened to come in jus
then and I told him what I'd heard
The next day he called again on DuIatcl
and said:
"Mr. Dulatch, you threatened I,
strange me if I came here again. II
. bet you $40 you can't do ~
, The big chap laughed-thats all h
could do-but when NARROW left he ha,
good sized application in his pocket
'lanN a