davidaulloa/AmericanStories huggingface dataset:
The Dermott news., 1919-06-26

Nine hundred and twery-fve do'- lars was the net return from the cherry crop on two acres, marketed by Morton Lincoln from the Lincoln orchards near Bentonville
The Dermott news., 1919-06-26

A jury acquitted Walter Jones of Van Buren on charge of obtaining money under false pretenses. Jones sold suitcase filled with bricks. the buyer supposing he was getting case of liquor.
The Dermott news., 1919-06-26

Scores of people wishing to locat" at Philadelphia can find no houses 'n which to live. Owners of vacant lots sav the high cost of building mater ials prohibits the building of cottages and bungalows,
The Dermott news., 1919-06-26

Citizens of Imboden have arranged with w II Woodey. government dairy specialist of Fayetteville. to como here in July and put on cam paign in the interest of dairying.
The Dermott news., 1919-06-26

The length of the strawberry sea son has been unusual at Bentonvilla, owing to the continued rains. and the yield and return to growers has surpassed all records.
The Dermott news., 1919-06-26

Preparations are being made by citizens of Crossett to pull off one or the biggest barbecues for return ed soldiers ever attempted in this section on July 4
The Dermott news., 1919-06-26

The big celebration in honor of re- turning soldiers will be held at Ozark August 5, and not July 5. as previously stated.
The Dermott news., 1919-06-26

The fifteenth annual session of tho Arkansas Summer Assembly, under the auspices of the Baptist Young Peoples Union, convened at Arka- delphia.
The Dermott news., 1919-06-26

Trustees of Ouahelta College plan the erection of sl50000 girls dor mitory.
The Dermott news., 1919-06-26

The Heber Springs School trustees have elected teachers to fih all va cancies.
The Dermott news., 1919-06-26

Texarkana Shriners will have a grand session on July 4. when a class of 40 will be initiated into the mys teries of the order.
The Dermott news., 1919-06-26

Local citizens have become im- bued with the idea that gas and oil in paying quantities can be secured in Nevada county by drilling near Suddon and Chichester.
The Dermott news., 1919-06-26

Reports from over the state say blackberries are ripening This crop this year will be the largest for years.
The Dermott news., 1919-06-26

The City Council of Eudora has passed an ordinance placing tax of $500 per annum on cider vendOrA
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02

4from Lecture Dy X. II. kennedy, repre-
sentative of the National Cash Register
Co., on 1.-THE Troubles of a Merchant
and How to Stop Them.')
"Judicious advertising In the local pa
pers is one of the merchants best aids
in building up a profitable retail bust
ness. Hundreds of stores remain small
because of their neglect of it. The fl
nancial agency of Dun & Co report that
in 1918, 81 per cent OF the failures among
retail grocers and butchers were or
men and firms who did not advertise
advertising is simply a way of telling
the public about the goods you have for
sale. 1t is an invitation to the public to
come to your store, and it must give at
the same time a reason for their coming
You must talk to the public through
the papers as you talk to them in the
store, simply and directly. Simple words
and plain statements must be used. Big
words and involved sentences viii not be
read The public doesn't care to know
how well acquainted with the dictionary
you are. 1t wants to know what you
have to sell. its quality and its price
do not crowd your ads. 1t is poor
economy to try to tell about all your
goods in one issue. The ad should de-
scribe but one article at a time. or one
line of goods. II an ad deals with one
line of goods only it will catch the eye,
but if it is crowded with many ideas
it will not be read It is not the num-
Der of articles you advertise that counts,
but the number of persons who come
into your store to buy the goods You
advertise.
81 do not mean that If you have
large space you should use it all to tell
OF one article. A half-page or a page ad
Is really a collection of smaller ads TO
each of which the principle stated should
apply. Each should tell of but one line
of goods.
Some printers have the idea that lots
OF curly cues in type and deliberately de-
signed borders are desirable. They may
be, as advertisements for the printer, but
what you want to advertise is your goods.
Use simple type-insist upon it, And IL
you use borders let them be plain. Don't
have anything in your ad that detracts
from the idea that you have quality goods
to sell at a price that is right.
Choose one style or series of type, and
stick to it. People will connect it with
what you have to sell is interesting
your ads will be read. Especially, be
sure to use only one style of type for
the name of your store. Use it wherever
your name appears.
In newspaper advertising keep the
same space, so that when people get TO
looking for your offerings they will know
just where to find them.
Make your ads different. kDont try to
copy what other people do. Put your
personality into them. Tell the story
about your goods just as on would tell
everybody else's it will not be read.
Cuts are good if they really illustrate.
hut a bad cut is worse than none. Don't
use a cut that isn't just what You want,
simply because you can get 1t from a
syndicate cheap.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
ENGINEERS TELL
OF DIFFICULTIES
OF WAR SERVICE

The Pensacola Engineering society held
its regular monthly meeting at the san
Carlos hotel at O'Clock last night. The
meeting was well attended.
Capt. 1. F. Eldridge told of his en-
cheering experiences in France and X
{. Palmer discussed problems of Chem
ieal Engineering in the service. The date
OF the next meeting has not been an
nounced.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
REV. A. j. VALLERY
MAKES STATEMENT
Says Tanlac Has Overcome His
Troubles And He Feels
Like a New Man.

Il feel that it would be helping 9TH
ers to tell what Tanlac has done for
me-" said Rev. A. J. Va1lery, living
at S34 Chelsea avenue, Memphis, Tenn
about three years ago." he con-
tinued, ST had a general breakdown
that made me very nervous had a
sour stomach and would spit up I'M
digested food. The pains in my stom-
ach hurt so at times that I thought
they would kill me. / also suffered
with rheumatic pains in my joints and
my kidneys were in bad shape, my
sleep was poor and felt SO tired all
the time that 1 could not do my work
Since taking Tanlac I have been
relieved of indigestion and those pains
are all gone. My kidneys don't trouble
me any, 1 am not nervous like I was
and / can sleep fine every night. My
strength and energy have been restored
and feel like new man."
Tanlac is sold by leading druggists
eVerywhere.-Adv.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02

"If you get a syndicate to plan your
advertising, be sure you get individual
attention. Ready-nade ads do not fit as
well as ready-made clothes and will not
get real results for your store.
In preparing your ads write them out
the best you can; then say the same
thing in half as many words; then cut
it again If you can. The result viii be
better.
in writing ads place yourself in the
position of the person you are writing TO.
The kind of ads you read are the kind
that will interest the other fellow.
'As a general rule it is well to give
prices. II you don't give them. the reader
may assume that the price is high. II
you are advertising high grade goods,
place the emphasis on quality and mem
ton the price in an incidental way.
BE absolutely honest in your advertis-
ing. Put your reputation into every
statement. You may as a leader occa-
sionally sell goods below cost but don
overdo the below cost sale. Everybody
knows you can't afford to do business On
that basis.
"And don't advertise every week or SO
The Greatest Value Ever Offered" It
stamps you as amateur and destroys
confidence in your statements
Keep your advertising ahead of your
your business along. 1t viii give you a
reputation as p-to-the-minute NOR
chant.
your advertising is your store news.
If you haven't any. make some. new
line of goods; cut prices on goods you
want to turn over. It's easy enough to
get news if you watch for the opportuni-
ties.
Don't spend few dollars in advertis-
ing and then say advertising doesn't
pay Advertising does pay as attested ny
thousands of merchants who have become
successful through its use, though some
times 1t takes a little time for it to bring
maximum returns. Make it part Of
the continuous policy of your store Ind
you will not be disappointed with the re-
suits.
select your advertising medium care
fully It's value depends, to a certain
extent. upon the goods you sell and the
conditions under which you sell them.
kept for small store, serving a dis
trict of large city, however, more peo-
pie can be reached oftener and at less
expense by newspaper ads than in my
other way. The merchant who lis not
using them is missing a splendid oppor
tunity to increase his business
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
MANY PLEASM
u. S. COURT AT
TALLAHASSEE
ARGUMENTS BEFORE TRIBUNAL
CONCERN LAWS WITH REFER
ENcE TO CATTLE TICKS AND
GAME BIRDS.

Tallahassee, Fla, May wv. H.
Lindsey, of Jefferson county and T. H.
Walker, of Leon county, pleaded gull
ty before Judge w. B. Sheppard in
the United States court, of violating
rules of the United States department
of agriculture prohibiting transporta-
ton of cattle from quarantined terri
tory into another state.
Under the rule, tick infested cattle
shipped for immediate slaughter must
be dipped twice from seven to twelve
days before shipping and inspected for
splenitic fever. The entire state, ex-
cept Dade and Broward counties, is
now under quarantine. Judge Sheppard
imposed fines CT 500 each.
Cattle in question We're driven to the
Georgia line and delivered to parties
for shipment to New Orleans. Fines
ranging from SO to 500 each were
imposed in fifteen cases for violations
of federal laws for the protection Of
migratory game birds. in conformance
with the treaty between the United
States and Great Britain. Mr.. and
Mrs. George f. Baker of New York
and S. c. Hutchinson, of Philadelphia,
prominent winter visitors to Tallahas-
see We're among those heavily fined.
Mr.. Baker is president of the Reading
railway, it is understood.
1t is asserted that in one case set
for hearing the constitutionality of the
act, based on this treaty, will be
questioned, the attorney for the defen-
dant to contend that the United States
even under the treaty cannot 1egislate
for the protection of birds which are
subject to the jurisdiction of Florida
legislature
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
DASHING MACHINE
GUNNER TELLS OF
OVERSEAS WORK
|LcLuETIPEABoDN& &C o:IN.c: IRoY:HsE.

Atlanta, Gal, May 1.-Robert J.
one of the machine gunners OF the fam
Gus battalions of the Argonne, is re-
cuperating at Fort Mcpherson, after
being severely wounded, and he has
been cited for bravery while in action.
Mr.. Moore was a member of the Ma
chine Gun battalion that by it's bravery
and daring gained the name of the
Suicide Club" When asked to tell
some of his experiences at the front
and why his battalion came by this
name, he said: Il don't know why we
got that name unless it was because
we just stuck to the little bullet squirt
ers' until we were killed or had wiped
out everything before US, but 1 would
like to know what you would call the
smallest and fraiIest girl the Saliva
ton Army sent over seas.
IF you could have seen them work
ing as I have, why, 1 tell you I have
seen Salvation Army girls leaning over
their little cook stoves frying dough-
nuts and making coffee and serving
us boys when the shell of the Hun
was blowing up the ground on all
sides. They stuck until they were or
dered back by our commanding officers
and then they gave their doughnuts
and coffee to the soldiers they were
meeting enroute to the front. I want
to tell you it was sight and a SER
vice I shall never forget, but any man
who has ever worn the uniform in any
branch of service will be at the beck
and call of the Salvation Army because
they were with us when we needed
them most, and we shall be with them
in the future whenever they need US.
'I think it is duty that every
soldier owes to himself and to the
Salvation Army to tell of the wonder
full work of mercy performed by the
Salvation Army workers and to leave
nothing undone to show their appre-
citation.
81 feel sure that when the boys Of the
South get back home their people will
know things of the Salvation Army
that have never been known or fully
2 appreciated before"
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02

ofLydia E. Pinkham's Vegetable Com
pound and doesn't complain any more
with her back and side aching. She has
gained in weight and feels much better.
recommend Lydia E. Pinkhan's Vege-
table Compound to all mothers and
daughters. Mrs. M. FTNoRE. SIG
Marcy Ave, Brooklyn, Ny
For special advice in regard to such
ailments write to Lydia E. Pinkham
dedicine Co., Lynn, Mass.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
DOUBLE EFFECT
OF WILLIAMS
|. 1O1 TONIC
Bringing Relief to Folks
I Who Have Malaria and
Making It's Proprietors
Nationally Prominent.

! The g. B. Williams Co., Ouitman, Ca
bids fair to become one of the largest
drug manufacturers in the United
States This concern, UP to 1912. was
Unknown except in a small area It's
fapid growth is due to the Immense
popularity of its No. 101 Tonic. which
is a scientific remedy for malaria and
"a general health builder of wonderful
value. AS much as one hundred and
flfty gallons a day is bottled In this
arms factory and for many months it
has been difficult to keep up with the,
demand for the Tonic. Druggists sell
at-AdY.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
nel.0 i. J. ! !. $ o1es
TTads Mark Reg. u g. Pat. on.
Easy Way to Remove
Freckles and Blotches

Some women have skin OF such text
ure. they coca sionally are annoyed by the
sudden aDpe france of frecEles, slsht
eruptions or fine lines In such cases II
one will produce an ounce OF ordinary
mcrcclized wax at any drug store. Apply
a little OF it before retiring. like cold
cream. she can easily overcome the
trouble When the wax is washed off
next morning minute flaiy skin parti-
cles come with it. The entire outer cuu-
Gle is removed in this way in week or
So with all its defects. No breach could
so effectually remove freckles or blem-
ishes. The new surface is smooth, clear.
fresh looking Nc pain or inconvenience
accompanies this simple treatment.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
Stop Itching Skin

There is one safe, dependable treat
ment that relieves itching torture and
skin irritation almost instantly and
that cleanses and soothes the skin.
Ask anydruggistf for 35cor ST. bottle
of Zemo and apply it as directed. Soon
you viii find that irritations, pimples,
bIackheads, eczema, blotches, ringworm
and similar skin troubles will disappear.
A little Zemo, the penetrating, salts
flying liquid, is all that is needed, for it
banishes most skin eruptions, makes
the skin soft, smooth and healthy.
The L W. Rose Co. Cleveland. o.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02

pOuuu ClOuBu LOT what
it has done for m v
daughter. S b e wa .
Is years of age, very
sickly and pale and she
had to stay home from
school most of the time.
She suffered agonies
from back a che and
dizziness and was with
out appetite. For three
months she was under
the doctors care and
got no better, always
complaining about her
back and side aching so
/ didn't know what to
do. Ireadin the papers
about your wonderful
medicine so I made up
my mind TO tryit. She
hoe %alr~- IAa4
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
THINK OF THE
MONEY YOU CAN
SAVE ON SHOES

Clarence ]. Bloenker of st. Louis,
Missouri, writes, :" have a pair of
shoes with Neolin Soles and have used
them for two years. think they will
last another six months"
MIR. Bloenker also recommends
Neolin Soles for their comfort and
waterproofness. .
1t is a remarkable fact that Ne6lin
Soles cost no more than Others that
give only ordinary wear. You can
get them on new shoes in many styles
for men, women, and children-and
they are available everywhere for re.
Soling, too.
And look at the money you save
because you need fewer pairs of shoes
With Ne5lin Soles. Remember these
soles are made by Science to be espe-
cially tough and durable. They are
manufactured by The Goodyear Tire
& Rubber Co. of Akron, Ohio, who also
make Wingfoot Heels guaranteed to
outwear any other heels.
de -
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
California Syrup of Figs"
Watch Your Child's Tonguel
consipated Children Gladly Take
For the Liver and Bowels

Tell your druggist you want genuine
California Syrup of Figs" Full directions
and dose for babies and children of all ages
who are constipated, bilious, feverish, tongue
coated, or full of cold, are plainly printed on
the bottle. Look for the name California"
and accept no other Fig Syrup. beware
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02

St. Johns, May Weather condi
tions late today again prevented thu,
start of transatlantic airplane flight
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
HOW A YOUNG
GIRL SUFFERED
And Was Restored to Health By
. Lydia E. Pinkham's Vegetable
Compound Told By
Her Mother.

Brooklyn, N. Yer cannot praise
Lydia E. Pinkham's Vegetable Com
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
10 Cure 1abituaI cons.Ipation

Take 'LAx-FoS WITH PEPSN'
regularly for II to 81 days. A Syrup
Tonic-Laxative. Pleasant to Take.
soc It Regulates.-Adv.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02

DR.. NJ. A. LischkofF has returned to
the city and resumed his practice.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1919-05-02
STATISTICS SHOW BIG PER
CENTACE OF FAILURES AMONG
NON-ADVERTISING RETAILERS
Hundreds of Retail Stores errain Small because of
Their Neglect of Judici Gus Advertising Tn Local Pa
pers Says Sales Expert

(From Lecture by R. H. Kennedy, repre-
sentative of the National Cash Register
Co., on 1.-THE Troubles of a Merchant
and How to Stop Them.'')
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1919-12-09

again on Monday and prior to that
time we would like to have your
opinion on it.
sWill you kindly allow me to have
a memorandum on what you have
lust told me at the earliest possible
moment?" the president asked. :,
Senator Fall assured him that ne
would. The president then told him
"Dooley and Hinnessey" story.
cit looks like we'll be after taking
Mexico pretty soon," Dooley is re-
ported to have said to Hennessey, ac-
cording to the president.
"No, no." Dooley demonstrated, q,
cts so contagious to us we'll get 1t
anyway"
Not Mexican in Physical Sense
In relating tht story, Senator Fall
said he did not want the impression
to gather ground that he construed
the presidents antedote to mean that
he thought the president had any idea
of taking Mexico in physical sense.
Senator Fall said that he would at
tempt to obtain action on his resolu-
ton before the foreign relations COM
mittee Monday. He said that he did
not think, as, did Senator Hitchcock,
that its passage would give Carranza
an opportunity to cancel the forth
coming elections in Mexico. On the
contrary, he declared he believed the
mere presentation Of the resolution
had effected the release of Consul
jenkins, and that it 'had had very
beneficial effect. He said that it
showed Carranza that congress was
back of the government in its deal
ings. with Mexico. The senator said
that the president while they were
there, was informed of the release
of Jenkins.
Responsibility on Other Shoulders.
Senator Hitchcock told practically
the same story as that of Senator
Fall. The Nebraska senator said
that the president looked much bet
ter today than when he saw him sew
eral weeks ago; that his face was
fuller and his color better. Mr.. Hitch
cock declared that he did not think
this country should intervene in Mex
| lcO dL IHe pieSelC tliiS anu Illde hS
believes, as did the secretary of state
that Carranza would be uninfluenceo
by any action on the part of the
United States in breaking off rela,
tions.
'I'm doubtful whether we ought to
ask the president to take this first
STEP" said Senator Hitchcock.
Senator Hitchcock had few words
with the president on the subject OF
the treaty as he was departing from
the room. He asked the president if
; he had anything to say on the treaty
and this, according to the senator, is
what the president said:
"The responsibility is on other
shoulders now, and let it stay there
for awhile
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1919-12-09

as many trains as may be spared
without serious inconvenience to the
public.
tra ms il was announced that federal,
managers will discontinue many par,
lor, club and sleeping cars which aoo
to the weight of trains and increase
consumption of coal. No speclal
trains of any kind will be operated
in the Southern region during the coal
crisis. -
contemplated in the Southern region,
it was said, because paucity of coal
cargoes and consequent shutting
down of many industries already mas
greatly reduced freight haulage.
Regarding the order to reduce pas
senger train service, the announce
ment from the regional directors Of
fee said that "there has been no
attempt to arbitrarily reduce service
on a percentage basis in the region
because conditions vary on different
roads and in different sections TO
such an extent that an order OF Inls
kind would result in an unnecessary
inconvenience to the public in some
places and at the same time fail TO
bring about the greatest practlcaole
curtailment in others.
On some divisions of certain roads
it was explained, it might be possible
that no trains would be taken OFT. On
others the reduction might, range as
{ high as 40 per cent. Figures on re-
ductions on the various roads were
not expected here for several days.
Federal managers have been working
on them. however, for week or more
in preparation for just such an order.
The statement also explained that
ssan immediate and substantial saving
of fuel will result" from the curtall-
ment and asks cooperation OF the
public. 1t also announced that "here
| local trains are suspended their SER
{ vice will be taken up by trains now
operated on through schedules.
Atlanta, Dec. 5.-Blacksnlith shops
in small towns and villages and all
retail coal dealers were practically "
exempted from closing regulation IN
notifications issued tonight by the
regional coal committee. Both may
stay open as long as necessary.
Another modification permitted
barber shops to remain open until
D. m., on Saturdays. On other days
their hours are 8 a. m. to p. M.
Flour mills were exempted today
from the 4S hour week rule, where it
is necessary to grind grain on hand
Macon, Ga., Dec. 5.-W. A. Win
burn, federal manager of the Central
of Georgia railroad, announced here
tonight that conference of all dlvls-
ion superintendents will be held IN
Savannah tomorrow and following
that meeting an announcement will
; be made as to the trains that are to
be cut off under the curtallment
order of tonight. Mr.. Winburn
said that ne had received the order.
He declined to state what trains
would be taken off.
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1919-12-09
TRAIN SERVICE
WILL BE REDUCED
Weight of Trains to Be Made Much
Ligheter and Quantitl of
Coal Saved.

Atlanta. Dec. 5.-General curtail-
ment Of passenger train service
throughout the Southern region of
the United States railroad admins
tration effective at 1901 a. M,
Tuesday, was announced tonight at
headquarters here. No specific re-
duction was announced it being left
to each federal manager to take off
The herald and news. [volume] (Newberry S.C.) 1903-1937, 1919-12-09
SENATOR FALL SEES
PRESIDENT AND FINDS
HIM ALERT ON JOB

Wilson's Reception of and Conference
With Republican Senator Fall and
Senator Hitchcock on the Mexican
Situation Ought to Put to Rest All
the Alarming Rumors That the
President Has Been Completely
Disabled Mentally by His Severe
Illness.