Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1919-02-20
ID DINO 7IT/ n Sober of Business Problems
u DOzAA By HAROLD WHITEHEAD
0opmgo Ar Of "Te Business nu a Peter um.-

The Business Career Of Peter Flsnt." etc.
oibs ITS back; and in casting about for some
has ettracted my attention. The e'e uniVersityy
institution , That s slves nis %s & It = sn %' coS Of no
W. a certain correspondence. institution sd.
correspondence to pass the G. PAa man exam ny
l WAY for a cS Well. you isil p Gsot e ANY better
qnire the further necessary Ipformo t, ~
nassS entirely giving up his present busi-
l am surprised to hear you saw that
the university you name. processes not
to know of any institution giving eve-
ming classes on accounting leading IN
the c. p. A. degree.
Inc \. NJ. c. AS give courses espe-
cially planned to do this.
me school Of which you speak is
good, reliable one, but unless Won have
a mathematical mind you would be bet
Ter advised to take a resident course
Tor all things being equal, resident in
struction is preferable.
Al you call on the institution I have
Named believe you can qualify for
sour =. p. A. degree by night study
anu SUN retain your business.
been IN ttWenty-one years of age. and hav.
notion house use Fem smpllSSy Of a large Wholesale
last WORKING as inside salesman for tbs
but my' future p Ms setsry wi Il $50 per wesk.
limited TO- a certain extent. " "
salesman. uf prefsrab IF i 6eG %R I1s. a travelling
shin hs Win an opportqnity to go into partner
making a staple sm artlcl masn nr Act who il
on tba Is yo9r opinion of placing this articIe
appreciate any advice You MAJ rnaiisl Would
h hn mes or good books on salesma 5shin a snS
hnsiish' S. H. +.
VIII you tell me the connection h.-
tween your desire to become a ravelinv
salesman and you opportunity 10 20
ni'o a partnership to sell goods through
the mails? '
oHiess your friend is a thorourbIv
e~periehced pushes man and you have
e"'ush finances. YOU will be much wiser
" s'ay Where You ere, for at your age
vi with your limited experience vol,
can hardly be expected to have de-
Veloped the executive caliber
nave mailed you the names of som.
soou DOCKS on business English and
'a'esihanship, and suggest that you study
Won " LIE tnls line until you feel that
Won NtTu y something about it then il
S0u sun reel that 20 want to become
traEeling salesman YOU viii have
Won u"bhe e better chance for success than
job is not t0 one Ih me travelling saiesman's
DIss, as many of you Young falIow.
ohIlk' IT is mighty hard work. will
sI,g nt OF disappointments, However, 1
a aiefn e. tnat You study the subject and
linz lsniiilarize yourself with the rou-
Inc oi IL, so that you will NOT go into
- 'usihess with any false ideas of il,
been a r tSfiddslI9nF ysars q use and hays
! was successful With > sN in nUrH since ce,, 1909.
tor, and 'o FOX E position as Pullman conduc-
my emplo S0sls'9n IN e. saiesman 70 represent
to to o6iain, but / am n't Wiling Is to w dsmon | hoPs e
In VIEW ffeHh'ies here first. and with that end
gaining os per cent fiS IN mark N salesmanship,
excceinisennei a good peri, nality and can furnish
and am confident hat 70 any any Sharactsristies
a iEgprehsehtatiye. Ny difficulty. however. Is
ness ana how. to proceed TO oonnS wnst Dusi,
e eve English representation and no eor tb an
oPbPoRTfqUsNlifsTfY.
60, through the classified husinas.
telephone directory and the clsssieeS
alrectory and see which line of bust
M wiii n .nere named interests you. You
appeal TO you in one way or anotbsr
linen write to trade journals in these
businesses and talk with people in them
anu men simmer them down to which
Ihen put a big, bold ad in this paper
stating briefly what you want and what
line you want it in, ""
You know, of course. that method.
thew are ah va are not just the same as
VIII you kindly advise mee
dish, ! can believe the testimony Of three
m many ntSsTs lawyers, one business hrm and
for letter writing, II this is So r,oSa,iLdt
Ike # II 0s sos tln 1sis f iii NJ s.d rss %%smssssss SS H.
domD esn pc DONE Il the demand for really
supply? mean those Who can taE nas tns
charge OF business or professional CORE.
spondence and who can write circulars.
Sion 10 tsSs u a5S 1t a profitable prSfes-
If the letter which you sent to me
is n sample of your letter-writing. I
cant agree with your friends. Your
letter Is incorrectly addressed, 1t Is about
as poorly spelled as a letter can be. IL
contains grammatical errors, and il IL
certainly not expressed in a manner that
Ishould expect under the circumstances
Please don't feel hurt, for / am sure
that you usually do better. but IL YOU
are going to be a successful letter.writer
all your letters should be samples OF
your work.
There are some good courses offered
on l~etter-writing in the various schools
in New York. l ave mailed YOU a
list of books ON this subject. selling, a d
vertising n English, for the three go
together. The demand for unusually
good correspondents is much larger than
the supply.
Some time ago a concern asked me
IL 1 could n them a man who could
write letters that other people could un-
derstand and could read letters from
other people without misunderstanding
them. They offered $4,000 a year, but /
couldn't fine the man.
or course, the work you seek Is really
direct mail advertising. A course On
this subject with the others mentioned
Twill equip you for II,