New-York tribune., 1919-06-02
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ADVERTISEMENT
DEAR F'OLKS:.


* vcek of May 12-17, and
while aherc I was fortunate in
snessllw forty-seven men who
reprss snt the IRON DIVISION
of Wilson and Conpany-nana-
gers Of branches and statesmen.
It Hasduring this'weelS that the
peoNe' Of the keystone State
bubrlsv over with enthusiasm
and@ Wonderful wclcome'to the
incH- Of the IRON DIVISION
or PENNSYLVANIA who
haCtS aaurned from France, after
ga1iag performed in magnih-
ccr4sfashion al a great sacrifice
Of Ete. but showing that indomi-
tab:a courage and will power
wh.ells are attributes Of the men
Of gagged character and phy-
siqse shat the hills Of Northern
Pennsylvania raise.
,ssuIdnt have missed this unex~
rccted meeting OF these forty-seven
:Tea~ for anything. heretofore my
l.ndWlcdge Of the Wilson and Com
pat- organization has been con
hpcG largely to personal contact
witr the rank and flle of workers IN
thc.G Scaso and New York plants.
II .-1d<not been my pleasure to meet
sales Representatives IN a convention
o. -hejr own. This convention OF
thc. managers of branches and sales
ncasot Wilson and Company IN the
Nostha Eastern District Of Pcnnsyl-
vsIsia had been planned - discuss
ways and means to better promote
tiic~sake Of the Wilson Certified food
products such as the smoked meats,
boiled hams, sausage and canned
.rs..ts, vegetables and meats.
II was my privilege to sit in their
mestidg, aud ] am very glad l had
she. Opportunity, because these men
ave get it IN their souls to pro-
u,dte the interests Of their Chief,
.'ircruss T. Wilson, who has put i'll
tclHssaec and integrity into food
prodvcte, something that has given
llis name and his products reputa-
non vyia.eh permits his sales organi-
Sations IN all sections OF the country
10 sell Wilson Certified Brands un-
der their good name and quality,
without necessitating statesmen to
arry samples.
13eard new phrase used by one
of he 6ranch managers that l think
IS 7Scldrker,' and am passing 1t
along to you because you will ap-
preeiate what it means for all or
eau5zation 20 be backed up by men
wito a-e~ as proud Of its achieve
ial-ats in food productions as if they
owned the business themselves.
This IS what he said:
csn't il great, boys, to be asso-
ciated with an organization in which
our CONFIDENCE is CERTI-
fiEp to as great an extent as the
Gktsifed products which we have
efss pleasure OF selling? You can't
heat that, boys, can you:'
Dtd you ever hear before the ex-
pression Certified Confidence? Do
you appreciate what it means? How
aRny friends nave you got on your
lss in whom you nave certified con-
a5snce"'
m 1sweriug that question for your
sGves, you know what it means then
when I tell you that this Northeast
eas Division Of Pennsylvania branch
wrrkers and salssmen, as well as the
oszcr divisions of statesmen in al
sections of the country, HAVE Ger
titted Confidence" in Thomas z.
Wilson and his food products.
lie Chairman Of the meeting made
tsese remarks:
With ,he splendid backing chat our
sites people are getting from Mr..
wilson and his family Of executives
aio his associate workers in the va
rious plants, we must pull together
ma sec 70 it that Wilson products
nay be found on sale OIL the shelves
i.eveTy food merchant in our ter
Co.. Wilson products must be
be rally distributed among dealers
a. tllat the consumer will have no
aifculfy III buying them. We must
fevelop and cultivate the trade Of
ne small dealer. We must not
cverlool. the fact that the small
dssler is fhe large dealer Of next
ycar Banded together as we are no
power On earth Can hold us back
nom making place for our Com
pasly and ourselves in the business
world. We know that the policy of
Sc business is sound TO the core,
apd the fact that our motto, The
Wilson Label Protects Your Table,
ir.sures a square deal for all, there
isno reason why dealers everywhere
esould not carry full line Of Viii
so and Company products, thus
cssbling US to establish wonderful
chain Of dealers handling Certified
iqfds from one end of the country
faahe other, and through these deal
oIs establishing a splendid relation
ship between the consumers and our
oSgsr;zation. We have confidence
n our Company and in it's methods
I've have confidence in ourselves,
a3a With these three fundamentals
~ cannot fail TO build a business
that will endure in honor ard service
fateyer."
ae general consensus OF opinion