davidaulloa/AmericanStories huggingface dataset:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26
WANAMAKER, AMERICAS MASTER
MERCHANT, NEVER TAKES A
VACATION FROM ADVERTISING

Slst birthday anniversary on July II
but years mean nothing to a man
like him.
On September II, Philadelphia
turned out en- massee to welcome
Americas great war leader fresh
from the battlefields of urope. John
Wanamaker was there. His ewes
twlnkled in anticipation like those of
the school children who tossed So.
900 worth of flowers in the pathway
of General Pershing. There was a
happy smile on his face, and when
all-America's war hero stepped from
the shrine of American independence
an dfaced a multitude that filled In.
dependence Square, it's safe bet
that there was a youthful catch in
John Wanamkaer's throat and that
ne never really knew whether he
shouted or how long he applauded.
Advertising is the keystone in the
creed of John Wanamaker that built
business success. That advertising
has been kept young and virile and
every Wanamaker advertisement is
merely reflection of John Wanamak.
er's ideas, ideals and beliefs.
In more than half a century of
business success John Wanamaker
has taken many vacations-he has
travelled far in the out of the wav
places of the world; he has forgot.
ten about good buys" "easy sales"
meetings of bank directors and a hun.
dred other things in which he is vi.
tally interested; he has forgotten all
these things that he might play. but
neVer-not for a single day-has he
.ailed to give his personal attention to
Nanamaker advertising.
From that night in 1861. when
Wanamaker at the close of his frat
lays business sat down to write an
advertisement that would meet his
"a purchasing power, until the earlv
eighties he wrote all Wanamaker's ad.
'ertlsements. For many years those
advertisements were written at the
lose OF the days busiess on a basis
I the purchasing power of the DAYS
ecelpts, and it is worthy Of notice
nat each days receipts were always
reater than those of the day before.
Today Mr.. Wanamaker goes around
nth his pockets bullying with scraps
paper-not unlike boy who picks
p to keep everything that interests
i'm. Those scraps of paper, torn at
andom among them even the backs
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26

While the part advertising has had
In the success of John Wanamaker
dating from night in April, 1861
when at the close of the first days
business of Wanamaker & Brown the
present merchant leader kept 81
cents for change and invested the bal
ance Of the days receipt, s24, in ad.
vertising, there are a great many
things that have never been told
about the part purchased space has
played in building one of the fore
most retail institutions in the world.
Wanamaker's is more Of an insti-
tuition than a store, or group of
stores, it is generally conceded. Ad-
vertising has been one of the domi.
nant factors in its creation.
Advertisements That Live
Wanamaker advertisements are
printed words that live, in that they
reflect the thoughts and acts Of John
Wanamaker, aged 81, the creative
driving pwer that has made and Is
today keeping the stores that bear
his name at the forefront in the ranks
of dealers with the people of America.
With Wanamaker's advertising is
more than the means to sell goods. |
1t is the courier of business creed
and is representative of but one thing
John Wanamaker, the man, who
has something to sell backed by a sell.
ing knowledge gained in a business
life of So years.
Wanamaker believes in but one
kind of advertising media-newspa.
pers.
Books have been written about
John Wanamaker-good books and !.
inspiring books-but taken all in all
there are many things that have not
been disclosed. To advertising men
and newspaper owners, his daily work
should be much better heralded les.
son of advertising-not only as a
stepping stone to success, but as the
foundation upon which business can
be maintained as living thing.
John Wanamaker celebrated his
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26
DELIGHTED WITH
WHAT DRECO DID
Suffered For Years With
Stomach Trouble, Nervous
ness, Pains in Back and
Limbs, Dizziness and Con-
stipation. All Gone Now.

II have just finished taking bottle Of
better and stronger that can do ali 11 INV
own housework," said Mrs. A. M. McDer-
Fla. A'aeoia'
Before ! began taking Dreco. sbe
continued, Il was in a terribly rundown
condition couldn't eat anything, hardly.
and didn't sleep much. My trouble start.
60 several years ago, and although I
tried many different things, nothing pre-
scribed for me seemed to do any good.
and was almost physical wreck.
,After eating l would feel all bloated
Win sour gas, and my heart would beat
SO rast sometimes ! would think Il was
gong 70 jump out Of my body. This
mace me very nervous and was easy to
~ excited. / felt SO bad that couldn't
take any interest In things. Nearly every
gay would read In the newspapers
about what Dreco had done for others.
and many eases just fitted my symptoms
exactly, so ! talked the matter over with
my husband, and we decided to give
Dreco a trial. After few days II began
20 brace me up, and knew had at last
found the right thing my system needed.
u am now SO much better that can
eat most anything / want, and as much
az want, and do not feel any bad effects
go. "sy nucuuuu says steep ike q
log and he can hardly wake me in the
mornings. i Dsver have a headache now
ana feel strong and well. am delighted
with what Dreco did for me-"
Wnen the liver, kidneys or bowels be.
come inactive the system fails 70 throw
on the poisons, and slowly, day by day.
we are weakening our bodies tiIi a break.
down comes. Sometimes It takes the
form OF the above case. Dreco causes the
organs to carry or these toxins ana
these poisons.
r. Drsco 9 :oa By AZ drussists and b hieht
kEu CROSS PHARMACY
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26

adelphia, is the largest retail user Of
advertising in the world, and it uses
newspaper space exclusively. Three
10 four full pages are used dailv ex.
cept Sunday in the newspapers of
rhiladelphia and one-half pages are
USED weekly in twenty nearby towns
Inc Wanamaker stores never use
Sunday newspapers.
Inc Wanamaker style Of advartis
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26

ing is distinctive and has been widely
copied, not only in this country, bu.
IN England, France and Germany.
what is meant by Wanamaker style
is well illustrated by a story told in
connection with the early efforts Of
Gordon H. Cilley, advertising mana.
ger OF the John Wanamaker store at
Philadelphia.
CONTINUED on Page g.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26

OF envelopes and pages ripped from
note books, each holds thought jot
ted down Immediately when it come,
to him, and many of them have to d,
with advertising.
Pockets Full of Ideas
To him advertising in still the most
important of his business activities
He directs all Wanamaker advertis
ing campaigns and criticises, and at
times changes and rebuilds, all Wan.
ameker advertisements because he
believes that printed words are a
tonic necessary to the success of his
vast business.
When you read a statement in a
Wanamaker advertisement that is fol.
lowed by John Wanamaker,s sigma
ture you can rest assured that ne
wrote it and it is not often that you
will see an advertisement of one of
his stores without such statement
He writes those statements with
painstaking care, the corrections he
makes are sometimes many-some
are rewritten twenty times or more
but when you read it finally it is all
his message to you, even to the most
minute corrections.
Contrary to general belief, Mr..
Wanamaker does not have a single
dollar invested in newspaper enter
prise. The estate of his son, the late
THOMAS Wanamaker, is interested in
several newspapers and that has
caused the impression. Early in life,
however, he was an editor and pub
Usher of a weekly newspaper called
Everybody's journal. That was be-
fore he won the honor of being the
first paid secretary Of the Y. M. c. A.
Or had abandoned a career as a law
yer.
Marked New Era
From the beginning, Wanamaker
Advertising has been used to carry a
iaily message to the public, except
Sunday. On September rs, 1874, Mr..
"anamaker first, in a large way,
made a step that attracted the wide
attention that hes has since been able
o hold, when he used half page To
nnounce a new policy which was set
orth as Zone Price-Cash Payment
Cash Returned-Full Guarantee"
In the early nineties, John Wanna
maker attracted the attention Of the
ntire business world and the public
D general as the result of a story
arried by the Associated Press an
ouncing that he had entered into
ontract to~use one page in the Phil
delphia Record daily for one year at
cost of 100000. That was the first
iil-page contract that had ever been
Inferred into with daily newspaper,
nd the largest amount involved n
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1919-09-26

n advertising contract up to that
time.
Now Largest Space Buyer
Today the .Wanamaker store. Phil.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

IA l. *. y
WASHINGTON y ~, NOV. ss-5 Al.
4 latement given q the press tonay
ny Senator DAVIS 1ilans, q W rs Z.
Virginia, bc expire ~ the bellef tnat
the peace treaty would be passed az
The next session substantially as =
was feiectedt otherwise Il hasn't tnc'
fajntest chance Of passing.
i hays no doubt" says Senator Ell
kins sta ement, t1at the peace treh-
tg VIII pass at fhe torthcomlng sea,
SION Bt the Senate, and that It VIII
pas sGbst antally as It would nave
passed u the recent session., VIII
the Lodge reserya lions, had noe tne
President ordered his obedient parti-
sans 70 vote against It. 'fne now lnuSn
talked Of compromise VIII be maae
81, them and viii comprise acceptance
~ the. Lodge reservations practically
Ia their entirety and wtthcut any ma
Eerial change as to text. Otherwise,
there VIII be no compromise. TheFe
can be 10 compromise reached pc
tween 3 stalwart Amertcanism ana q
Vicious internati onalism. ,.,.
The time for Senator Attcnc9cA
10 have talked compromise was pc
fose, not twenty -four hours altel
the pct was laid aside. II he had 6een
gIiided BY his own judgment anu M
debendence, he's doubtless could nave
done 10, But he was merely tne
agent, as were. his associates, OF one
viii and one man, held together Dy
the adhesive power of party oosslsm'
- aISH L. G3AnafeHQ
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

WANTED experienced clerk Tor tpe
Fsirmont office Of a large Pitts
burgA Coal and Coke concern. AppA-
can't must be familiar with stem
ographlc work and shipping. address
IN own handwriting, Pioneer Coal :
Coke Co. 2126 H. ". Oliver Building,
Pittsburgh, Penna. 1i-25=4t-ss4s
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28
IS DISGOgRAGING
But Not So Bad II lou Know How to
Reach I'll Cause.

& Nothing more dis ouraging than a
constant backach Iame when you
awaken, pains pill rcd you when you
rest. Backache ofte1 indicates bad
Kidneys. Fairmont pc ple reco Amend
Doan's Kiilasy Pills Iead 1s case;
Mary rsenapf 21S Norggntowin
Ave; sirnqht," says: ~ ! "a dull
nagEth 6a kaches , couldn't m
,uuif beu ailg ovet. ~ dneys act
a irree "a and re s. & S 1 was SO
.dizEy, / ooulc ardly h. My ankles
we're sswolleA 4, q read
about Doan' lid9 7illa and got
some at the Al 7 lug stcl poan's
strengthened my back, regul lted my
kidnsys ard I felt stronger an better
IN every way after using, them
Price 60c, at all dealers. Don't sim
ply ask 70. kidney remedy get
Doan's Kidney Pills - the same that
Mary Freeman had. Foster Milburn
Co, Mfgrs., Buffalo, N. Y.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

naltrbunal founded on Information
al law back BY the ability to impose
It's decrees, az are all other courts. It
was never contemplated that any indie
pendent government associated In the
agreement would be deprived Of any
'-'esrrdert sovereignty, nor
suboYdinated in the exercise Of any
constitutional privileges. is
foreign policies and its domestic af-
fairs.
"The situation was Inisrepresented
at home and abroad; at home, that
our allies dominated in this particular
kind Of arrangement; and abroad. that
American sentiment by a great pre-
ponderance demanded It. Last March
So Senator's signed statement warn-
ing the President what to expect if:he
stubbornIy persisted IN trying to fas-
ten this un-American pact upon this
government He countered with the
threat that the covenant would be so
interviewer with the treaty that they
could not be separated. The cove
nant was not separated In the sense
that he had In mind, but the Senate
was able to separate the covenant
from tas United States Of America.
And II will so remain.
'Thsro will be no surrender nor com
promise made by the 100 per cent
American senators who have shown
most coIvincingly to the country and
TO fhe world that unless the document
Is Americanized It shall not pass"
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

NOT REsRoNsiBLE FOR RoTEsf
De Broke Since you refused me my
life has been full Of Esll and bitter
ness.
HeiTess- Well, I'm not responsible
for the gall you had that before.
Boston Transcript.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

Totally disabled ana IN q very SER
IONS condition Of health, Senator Suth
5erisnd has secured from the War
RISK insurance Bureau for Robert w.
sims 81 Hinton, ex-soldier, compe1-
satioi An the sum Of 500 9 month";
this In addition to the $3.50 monthly
insurance which Is being made to him
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28
TER TISINc |
$500 z,,,ssS CASH WITH onpEn
HET.p WANTgD

wanted men. no aSe 6SSs
tiers to represent US ia Marion am lI;i
Wehel eounties. Clur propos itspil VIII
net You $40 to Si2 per day. address
isafyphone Sales CO.. u American
Eank Building, Huntington, w va G
1l-25-3. -6SS
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

AZ the pension Bureau today, Con-
srassnan woodward filed an applica
tion for an increase for Wesley 3;
Scott Of Meadytlle, Tyler county
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

affairs fho Senator was IA q position
to give ysluable helm 70 these faithfnl
government e11plogs 81 their plea lotI
increaEed wages 70 me 81 the higslsr
costs s. ltStn
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

Allotment i and allowance check,
aInountine to SIS has been secured BY
Cory Psed and will be forwarded to
Granville S. Butcher, the beneficiary
Of hls son. John w. Butcher, an ex-
service man.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

established at Joins which Is iP|
Boone county
Comm IONS % The folloTlng post
81 tlie fourth cIass, have BEEN
william X. Shuna te & Sa1lss
VviiIe sy. va. Mere Moore
Johns; and John 9. Prince ct
ton.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

WANTED-Young lady for general Of
fice work and. assistant book keep
er Pleasant, steady position. Apply
Union Store, S17 Monroe street.
11-25-4t-ssS2
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

FOR RENT Rooms for light house.
keeping or single rooms. 500 Ma.
pie Ave. Phone 1929. 11-25-4t-6S6l
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

senator sutherland has taken up
final action, the application for an in
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28
ROE KANI

FoR RENT-Room suitable for two,
4Ss Monroe street. 1861 $3.50
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

FOR RENT-two furnished rooms
FOR light hqosekeep Apply 6ge
Jamison Street. III S3t- $685.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

FOR RENT-Room suitable for two.
Call 466-W. 11s26- $500
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

FOR RENT room house, good Big
garden, well 81 pure ate gas and
city water. Close IN, P. o. BOX 2S2.
City. H. 5-Stz6S4I
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

help WANTED FEMALE
WANTED Dishwasher Dairy Lunch
room. 800 Jefferson St, 11-e5-3t-6s44
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1919-11-28

The Post office Department, acting
upon request made by Congressman
L. S. Echols, has ordered a postotflce
Arizona republican., 1919-03-08

Wells on Clover Leaf 1900 feet north of Burkley derrick now building on Van Cleave Tract, and Mammoth in SAME TRACT just brought in.
Arizona republican., 1919-03-08
DRILLING TO START
IMMEDIATELY

The drilling site for Mo- we'll property Mo- l. located in the center of production Van Ceve Tract O2 been m lected and saked out contract let for building 96 it. standard derrick to Mr. w. L. Smith who has built number decs for Mr. C. T. Enge construction started Monday March 3d. This was personally supervised by Mr. Shepard who assisted the advice and suggestions of MT. C. T. Engle
 Mr. nge considered one of the best posted this and well versed as to and location illustration th might mention the fact that Mr. Enge has drilled
 dry hoe including among his successes the Wichita Southers 100 dividend payer Helen Elizabeth selling at to Enele Oil Company with par value of $0000 selling at $OOO: Lone Star Oil Gas Company with par of $OOOO selling at s26000 in addition to several others Mr. Enge expressed himself feeling absolutely confident that the Bulev Oil Com pany will bring in good well on the location selected
 Active drilling operations have started We expect within
 the next ten days derrick to be completed well dug and our contract for drilling Mo- well under way and arrange ments made for the erection of derrick Mo- we'll
 The history of the companies this field has that as soon we'll starts drilling the stock advances owing the demand for Stock in the Burley Oil Company selling rapid N and be bought for $ % per share We advise book your orders and take chances the price being or the stock being taken from the market.
New-York tribune., 1919-10-05
Fidelity Stars to
Reappear in Successes

Twentyfour stars are now busily en-
yeged in rehearsing the strongest
scenes from their most popular re-
spective plays, to be presented at the
all-star testimonial performance under
the auspices of the Actors Fidelity
League at the Century Theatre Sunday
evening, October 12
The list includes Julia Arthur, in
"The Lady of Quality"; Amelia Bing-
ham, in "The Climbers; Margaret An
glin, as Electra; Louis Mann, in "The
Telephone Grip; Fay Banter, in "The
Kiss Burglar; Ina Claire, as ''The
Quaker Grip; Grace George, in "Divor-
cons; Ruth Chatterton, in Daddy
Long Legs; Burr Mcintosh, in "Tril-
by; Edna Wallace Hopper, in "Floro-
dora; Otis Skinner. in "Mister An
tonia"; Minnie Maddern Fiske, in "Tess
of the d'U rbervilles"; Thomas f. Shea,
in "The Bells; Mary Ryan, in "On
Trial.; Lenore Uric and Willard Mack,
in Tiger Rose; George M. Cohan, in
"Broadway jones'; Florence Nash in
"Within the Law; Willie Collier and
Helen Hudson, in "Weber and Fields
Jubilee; Ralph Herr, in "The Soul
Kiss; Blanche Bates, in "The Girl Of
the the Golden Vest; Holbrook Blinn, in
"The Duchess of Danzic"; Bessie Nc
Coy Davis, as the Yama Yama Girl;
Billie Burke, in "Love Watches" and
Henry Miller, in "The Only Way"
New-York tribune., 1919-10-05
Ne.U Plays This Week

MONDAY-A the Empire Theatre Charles
Barrymore in "Dassee" by Zoo Atkins
made public about this London and
New
Charles Francis Harry Pumme Beatrice Bcky
Madeline Dema Glare Eames Gabrielle
At the Shubert will begin
their four weeks o. Shaespeare
Viola Twfth Night" will be
flaming all three
Will be repeated the fourth
The company includes Alma Henry Stanford
Rowland Blackstone Vernon Kelso
At the Liberty Hitchcock will present his l
revue ftchy Koo 1919" This
George " Hobart has supplied
music and lyrics Six being
Leading women They Sylvia Clark Cooper Ruth
Joseph oOan Robert Law and carmne vtolo painted
the scenery
At the Etingc Theatre A. H. ino
sine with John Cumberland Zelda Sears and caro
ugges in the principal roles
Collision Avery
the Globe Theatre Charles launches an event
IN musical comedy apple Blossoms peret which Fritz K
ana victor Jacob have written the LIE Baron the hook
ana lyrics Joseph Urban co
cuoes ohn Charles Thomas Vida
Knight Roy Atwe Harrison Brockbank Parker Juania rb
Fred and Adele Astaire Elsa Thomas
At the Booth A. H. Woods nresen+s "roo NJ, ,,, .
certain phase OF British sociey war Ese winuooa
Lawrence Grossmih the nr;nc;n., ra,
At the oath Street Theatre Nessrs Lee and 7 c,,.u. .
mcintyre and Heath entitled
ue'! Inc book IS py Edgar Smith Youny ,;.
Aeo Bryan ana the music by Jean In the cast ar s
tucker and her jazz band Vivian Lillian Poseqa,o
JACK eagwn Earl ckard Boyle and Brazil Joseph Hamilton
New-York tribune., 1919-10-05
New York to Have
Russian Drama Season

Robert Whittier, who gave several
1bsen matinees at the Longacre The
atre last season, announces that he
will direct season of Russian drama
in series of matinees during the
coming fall and winter. The theatre
has not yet been announced.
The plays to be presented are "The
Cherry Orchard" "The Three Sisters,'
and four one-act farces, all by Cheg-
know; "The Power of Darkness" by
Tolstoy; "Thc Brothers Karamazov," by
Dostoievsky; "Savva" and "King Hun
GER" by Andreyeff, and "The Night
Refuge" by Maxim Gorky. Vassili
Troussoff, who comes from Stanis-
lavsky's Art Theatre, Moscow, will de-
sign the scenery and costumes, which
will be exact replicas of those of the
Moscow production. S. Walewitch, a
Russian folklore singer. who arranged
the songs and dances for the Copcau
production of "The Brothers Karama-
zov" at the French Theatre last season.
will direct the songs and incidental
music of the productions. Willy Po-
gony, the painter and scenic artist,
will advise and direct atmospheric de-
tails.
The first production will 1e Maxim
Gorky's "The Night Refuge"
New-York tribune., 1919-10-05
Vaudeville

PALACE--Irene Berdoni and Lieuten-
ant Gitz-Rice head the bill. Bee
Palmer remains for a second week.
The supporting company includes
Valerie Bergere, in The Moth";
Williams and Wolfus, in clark, Hark,
Hark"; Jimmy Fallon and Russ
Brown, soldier entertainers. and the
comedy skit, The Flower Shop"
R1VERSIDE-A star bill, headed bv
Irving Berlin, Charles King, Bailey
and Cowan and Joe Laurie, is this
weeks offering. Others on the bill
are Tom and Kitty O'Mears. Imhoff.
Conn and Corceno. Helen Davies and
Ramsdell and Beyo
COLONIAL-Kitty Doner, making her
vaudeville debut, will divide the
headline place with the Creole Fash
ion Plate. Others on the bill are
Carlos Sebastian, Phil Baker, Kel-
lam and O'Dare, Jack Rose, the Four
or US. Davis and Pelle, Swan and
Swan and Topics of the Times.
ALHAMBRA-A musical piece, Extra
Dry, will head the bill The sup
porting bill includes FL Brendel and
Flo Bert, the Mosconi Brothers. Buz-
ze!l and Parker. Masters and Kraft.
Alleen Stanley and Nine. Hermann.
RO4AL-"Chicken Chow Mein," mu-
slcal comedy, in which Jay Gould
and Flo Lewis are featured, tops the
b'il at this theatre. 1t includes. as
we'll, Dickinson and Deagan, Dorothy
brenner, Mr.. and Mrs Rempell, Regal
and Moore. the Quixey Four and
Herman and Shirley.
LOEW'S AMERICAN-The Paul Pc
relre Sextet is the head of the vsu-
deville bill the first part of the week.
Charlie Chaplin. in "The Floorwalk
err and William Russell, in "Six
rect Four are the pictures. Bert
Hanion,. song writer, is star of the
Vaudevllle bill the second part of the
week. The Right to Happiness.
with Dorothy Phillips, is the picture.
New-York tribune., 1919-10-05

In London, Arthur Bourchier and
Matheson Lang are preparing a pro-
ductiol. of "Othelo." Bourchier will
appear as Iago