Arizona republican., 1919-04-27
SHIP BY TRUCK NOVE ME NJ TO
 BE BIG BENEFIT.

P. R. Albright. head Of the newly established F'Irestone branch. in this city, when talking of motor trucks says, No agency responded more thoroughly or efficiently to war time needs than the modern motor truck. In fact it was one of the strongest factors in the winning of the war. The truck industry is in it's infancy, and when it came into being a few years ago, few people realized that trucks would be large factor of transporta.- tion in the future"
 No one thought that the railroads would be superseded in freight haul ing, much less did the railroads and express companies: but the war has changed the situation, you might say over night. The defense of. Verdun and the Somme valley was made DOS sible by the victory Of allied motor trucks over German railroads and rom then on, motor trucks were put on the map to stay
 The truck operator now realizes that he can convey both freight and express consignments by truck at low CT rates than the railroads and make @ profit on the haul. I believe that the
 
 augurated by H. s. Firestone. presi- dent of our company. will be a won derful benefit to Phoenix and the southwest. We are so situated here with our good roads and good climate that the motor truck industry win ad- vance by leaps and bounds.
 The motor truck has recently come to the front as another connecting link between the farms and the cities. In this locality, this means of trans pOrtation facilitates delivery, conserves labor and effects the delivery of food F stuffs in better condition than ever before. The truck stops at the farm CTS gate, and picks Up his express Seeds, farm implements, repair parts groceries and anything else required on the farm can be obtained from Sac ramento in most instances, on the day they are ordered by telephone or through the truck driver The farmer is thereby enabled to spend more time on the farm, which assures greater eff ficiency among his men, teams and in all other directions.
 Motor trucks have proven their ability to meet gigantic delivery prob lens and to handle heavy loads. Loads of four, six, eight and ten tons of crushed rock, cement ore or steel add ed to the natural weight of the truck arc a matter of every day occurrence. Total truck weights of 15 tons loaded are not uncommon. The hauling of such loads over slippery asphalt through mud or sand, up steep grades subjects the tires to a tremendous stress and starin and produces a mos difficult tire problem"
 There must be no sKidding, or acci- dents will be frequent and dangerous Spinning must not occur, or gasoline costs will become almost prohibitive. The expensive truck mechanism must + be cushioned or the truck will be weakened rapidly by specialization Tire costs must be kept at d reason able figure. With this demand for heavy hauling came a demand for heavier service tires-tires that would meet these trucking problems. It re- Tnained with the engineering special ists Of the Frestone Tire and Rubber company to supply the anSwer-tht FireStone giant tire.
 The success of the Ffrestone giant tire in meeting the problem of heavy trucking is due to it's principle of con struction. The shortcomings of the narrow, single and dual tires have been overcome in the wide reaching surface of the giant. The big flutes or grooves add resiliency and absorl the bulge caused by heavy loading They form a cushion that takes tn, jolt out of the rough spots and pro tects the mechanism of the truck Tn. grooves also prevent spinning of tn, wheels and insure perfect traction or