The sun. [volume] (New York [N.Y.]) 1916-1920, 1919-02-04
OPTIMISM IS RULE
IN MOTOR INDUSTRY
Studebaker Sales Chief Ex-
poets Biggest Year in
Americas History.
by L. J. OLLIE r.

Vice President ard Director Of Sales,
ne Stakeholder Corpor Ition.
We are swinging into 1919 with the
brightest future FOR ord-oreak!ns
sales during my whole career In the
automobile Industry. TIE future holds
possibilities limited only b. our capaci-
ties and our ability to produce auto
mobiles in sufficient quantities 70 meet
the demand. With victory has come
PEACE, plenty and prosperity. Business
men In every line o. erdeayor are plan
hing for the biggest business expansion
that hae ever been known n THIS coun-
try.
There IL not even standing room for
pessirnists IN American business to-day.
Optimism Ia the keynote OF the whole
sount-y. II perne7;e s every town ard
rity and Il the guiding spirit that vii
bring Us out Z n period OF inIec.sion
and uncerta .nty. A new era has 6awued
IN the worlds history and beckons "
On 20 greater and more wonderful
Achievements. We must NOT tarry by
the vaysde now--we cannot afford 70
let the problems OF the past hinder our
present development war. after ali,
did surprisingly little damage 20 indus
trial orga niZAtion. and now vita the
lessons We have learned from our eI-
perience, We should profit accordingly.
Motor Mem. Promotion Proved.
The part Of the autornobi;e Industry In
the winning OF the wa Is a record Of
achievement unparalleled In the annals
Of American business. more loyal
patriotic group OF men IN business can
not be found than tire auto mobile makers
and their dealers Not call came dur
ing those dark days OF strife but they
answered willingly and gladly. They
were whole -hearte eddy behind the Govern
naert IN everything giving time miney.
cars and men for Govern-ns nj work and
they garely f1urt. the,- way through
the days when ru-1ors were rife and
when public confidence and business con-
ditfons seer7ed shaken. And now comes
ths definite assurance that the tests Of
war have proved the efficiency OF m.
automobile and its importance 20 tn.
lie and business OF the world in gen
erai Where there may have been
eoubt there IL now clear UNDERWRITING
Che public has been impressed with the
sciid foundation upon which the indus
try rests and the truly remarkable en-
gfneering genius back OF the modern
automobile.
wartime rurtail-rent Of passenger car
production has rot starrizAd the manu-
SactureT-it dd not even cause a sI--
pension OF effort On the contrary. the
mASnlrude OF the work accOTnriis 7es! FOR
NE Government and the increased ehi-
dsrcy brought about By The necessity
OF the time, has let the great auto
mobile factories on a better manus.c-
turing basis than ever before With
the decks cleared OF al war work auto
mobile production can rapidly be restored
10 normal. And tIst as e was one Of
the Enrst Industries 10 adjust Itself TO
wartime conditions. Il Is now ore OF the
drst to resume peace ttrne activity.
ReadJustment Comes Fast.
The unsettled and more o. ies. coma
tose condition that pervaded the auto
mobile ma rtet ,o- sevAra! weeks follow
ing the signing Of the arTnlsice has
almost entirely disappears TIE public
fully realizes now that the happy con-
c,us!on Il the war presages an e-a o,
prosperity. the Ike OF which has never
been know rbe'ore. This attitude on tho
part Of the people IL. perhaps better
shown in the manner automobiles sell
than in any other market. Good auto
mobiles. being = staple value. md ready
sale when the business outlook In opt,.
rristic. And tie tremendous demand for
the new studebaker cars, as Indicated BY
thu constant stream OF orders from, our
dealers throughout the country. leaves
little doubt "a TO N estate Of mind Of
the buying public today
The threatened restriction on tire u,e
Of passenger ears by people not ar,u-
ally e. gagged r. war work prornpted
many a PROSPECT - Withhold h.s order
Dealers. In tul possession OF the facts
however. found this runor - firmly
intrenched In the minds OF soma people
as 70 preclude any posi- ol!ity Of a sale
until tho actual ending o, the war.
AZ most automobile factories were en-
RACED. 70 some extent, n the produc-
ton Of munitions and supplies Tor our
army and navy. dealers found L In
creasirgly difficult 20 obtain new cars
and as consequence made an effort 10
keep their organization intact dea.!rR
almost solely in used cars This soon
exhausted the used car market and now
all things cons .dered. there Is 4 pent-up
demand for new automobiles that win
take some time 10 a7pEsse. Thousands
q psApls who delayed purchasing cars
or who have been unable to get the cars
Of their choice. ars row rushing into the
market for automobiles.
II ever there was any danger Of roach
in gthe so-ca.led "saturat!on point tia,
much discussed phase OF tho automc bile
business Is no longer Of any consecuence
There really Ism : any SUCH thing. TIE
potential market for the sale Of auto
mobiles has hardly been scratched
The automobile IS A proven necessity, a
factor so important n the l..e o, all
civilized nations that II must p. re-
garded the same as any other staple
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