The Mena weekly star., 1919-02-06
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ONLY THE PLACES THAT WERE ILLUMINATED COULD BE SEEN
 AFTER DARK.

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 An after-dark ramble thru Mena's retail district last night revealed the fact that only few local business houses are employing the Silent Salesman" in the evening hours. A majority of the home merchants evil dently believe windows are for day | ligt display alone, when as a matter of fact, some of the most effective selling talks of the "S- S. can, and is done after nightfall.
 1 Some of Mena's show windows are in reality more beautiful when viewed by artificial light, than when seen in daytime Those who doubt this should make it special point to some downtown tonight and view the windows described in this column.
 Few Illuminated Windows.
 In calling attention to the Silent Salesman's work this week, only those windows which were illuminated last night will be listed. A stroll along Mena street revealed twelve business houses with lighted windows. On De- Queen street there was but one Some of the windows on display are real examples of the window dresser art It would be difficult to decide just which enc is the most attractive, but first choice in our opinion would lie between the windows of the Com monwealth Public Service Company, W. E. Holt, Nall and the Boston Store.
 In the Commonwealth company's pair of windows, something new for Mena is shown this week, in the inset, refiecting window lights. This method of overhead lighting is one of the most popular in the larger cities.
 At Holt's the north window is par ticularly beautiful in it's delicate col bring and arrangement, but it isn't a place for a really modest man to stop and gaze upon. For ladies only" should be the rule there. The south window is clever display of mems togs.
 Down at the Boston Store, they have another window that the mas culine gender should be barred from locking at There are three other dis plays that are all right for the male sex. The silent Salesman puts up a new talk this week in each of the four windows.
 A pretty showing of St. Valentines equipment is the feature at Nails. The setting of Cupids, Kewpies and red hearts is quite attractive.
 The Duke Magruder company has no change, and still offers last weeks big bargains.
 A display of glassware and furni- ture attracts notice in the window of the Mena Hardware Company, The showing of garden tools in the other window is timely and suggestive.
 The Variety store has only a small window, but last night the showing of common, everyday household utensils served to remind passersby that no home is complete without them.
 The Pegram Drug Company, and the Lindsay Jewelry Company had no change in their Silent Salesman. Badt's confectionery still advertised My Lady Nicotine" but in different dress.
 On the Southside only two windows were revealed to the night walkers. At Shields the light displayed the beautiful lemon tree in one window, and a pretty display of dry goods in the other. Goss had a bedroom set ting, showing an unique style of fur niture, and varied assortment of tools in a separate window.
 The only lighted window on De- Queen street was Clyde Cunning hams. The electric globe revealed a tasty arrangement of F. F. o. G., which means something to eat, chief ly in bottles and cans.
 Gus Powers isn't retail merchant, but in the windows of the Mena Bill Hard Hall, he shows some of the pret- tiest ferns seen in Mena, and in the light at night they are unusually at- tractive.