The Washington times., 1919-11-03
PALACE THEATER
HAS anniversary
loeW's Beautiful House Ends
First Year Under Manage
ment of Lawrence Beatus.

Loew's Palace Theater. Washing
toms most magnificent motion picture
theater. and admittedly one OF the
most beautiful cinema temples OF the
East. today terminates Its first year
OF furnishing the best of Aim enter
tainment to Washington screen pa
irons. Under the efficient manage
ment Of Lawrence Beatus. known bet
ter to his multitudinous friends as
just Larry" the Palace Theater has
established a record of dependability
for excellence in the quality OF its
shows that few houses can equal.
1t will be Just year ago tomor-
row night-Noyember that the
Palace threw open its doors to a bril-
liant nrst-night audience. There
were present many notsbles of the
film world from out of town, and
many of the brightest stars of the
screen delighted Washingtonians by
personal appearance on the occasion.
1t was then that Marcus Loew him
self, loath as he ever is to make
public speech, was prevailed upon to
speak a few words, and in so doing
he gave an inkling of the vast expan-
sion in his enterprises that has more
recently become fact. Checked by the
war then. his plans have now ripened
into fruition. and it was but a few
weeks ago that the newspapers an
nOunced the completion of a great
S1OO.OO0.OOO deal whereby an unparal-
leled extension of the Loew theatrical
enterprises was to be financed.
1t Is now evident that the opening
Of the beautiful Palace Theater here
was but one OF the first steps in the
Loew program
Only a few days ago Loew pur-
chased the Columbia Theater property
here, coineidentally announcing plans
for the early remodeling. II not re-
building, Of that theater into a first
class vaudeville house.
The Palace Theater is famous
throughout this section for its beauty.
washingtonians know the house and
its delights too well to need any elab-
Grafton thereon in these columns.
But especial attention must be drawn
to the Palace Theater Symphony
Orchestra, under the direction Of
Thomas J. Cannon, an organization OF
twenty-seven musicians OF the highest
rank and musical aggregation
which Is rapidly achieving a name for
being the best Of its kind In the coun-
try.
Larry Beatus. manager OF the
house, by his unfagging energy and
devotion TO the cause OF the Loew en-
terprises, has demonstrated himself
one Of the most efficient theater man
ayers in that organization Refuting
the pessimistic predictions OF the
wiseacres who croaked that a house
OF the size Of the Palace would never
succeed here. Beatus has made OF the
Palace the favorite in the choice of a
large number OF the city's movie fans
He has established a clientele that in
cludes the Governments highest off,
Gals, while society finds relaxation in
the enjoyment Of the Palaces splendid
pfogram. Withal. though, Beatus has
kept the Palace a house where all
might feel at ease, where there Is evil
dent such an. air OF hospitality and
welcome that just to step into the
theater Is pleasure.
Mr.. Beatus Is a native Memphis,
Tenn and he has been in the theatre
cal bushes for fifteen years, his first
connections being with the Lyceum
Theater, in Memphis. now controlled
oy Marcus Loew. He was treasurer
Of Loew's Yorkville Theater in New
York city In 1911, and later was as
ststant manager. With the opening
OF the Orpheun in 1912, then consid-
cred the finest theater in New York,
ne became its manager.
Next he opened the Boulevard The
ater, in the Bronx, after which he
was transferred to the MANAGEMENT
OF Ioew's Young Street Theater and
roof garden In Toronto, Canada. His
next move was to Denver, where he
vent in 1913 and 1914, as manager OF
the Empress and as the Loew repre-
sentative In the West. his travels
taking him to the Pacific coast. With
the opening OF Loew's Columbia here
IN 1919 he was transferred to Wash
ington.