The sun., 1919-04-20
SANTA AND T0YLAND
TO MOVE INTO CITY
st. Nick Will Leave North
Pole on Invitation of Fred
Thomps n.
ALL WONDERS COME, TOO
Crippled Heroes TO Work With
Giants and GnOmes in Fairy
"Principality."
ALL WONDERS COME, TOO

we have a new and a great industry
now, toy making, and II anybody won 1t
Tor America IL was our wounded dough-
boy" said Frederic Thompson yesterday,
as he began TO outline a mighty plan he
has perfected for clnching the great in
dustry that American soldiers and sail
ors took away from Germany-took
without malice aforethought or even
with intention. but took most effectively.
The newest idea of the imaginative
young Mr.. Thompson is unique among
Snowman conceptions even from the
commercial standpoint, inasmuch as he
does not intend to make n cent out of II
himself or to permit any other Snowman
or business man to profit by It. But his
plan, when in working order, not only
viii offer financial help to crippled fight
ing mon and the blind. but also, he
hopes, will become a commercial asset
TO the whole country.
Like most new ideas, Fred Thomp-
sons latest scheme is imaginative to n
degree which. at first blush, will cause
the countless descendants of the pioneer
In whose honor Marblehead was named
TO poohpooh II as too fantastic to be
practical. But the Marblehead family
would do we'll to remember that they
al scoffed when a pennlless Fred
Thompson. then in his early twenties.
suggested the planning and building OF
Q Luna Park at a time when nothing
OF the kind ever had been thought Of
before. And while Lunas towers were
still wet with paint the same young
man conceived the idea, drew the plans,
personally designed the scenery and the
hydraulic effects and financed and built
the New York Hppodrome. which also
never had been done before.
scofed mt Plans Succeed.
Both turned out to be not only "prac
ticaP' but enormously profitable and
both were all Fred Thompson, from the
tip OF the Luna tower to the depths OF
the Hippodrome tank Hours later the
scoffers were clearing ground for an imi-
tation Luna Park across Surf avenue.
Coney Island, and scuttling toward re-
sorts and cities of America and Europe
to copy the idea, even to the extent in
many cases of calling the imitation
Luna Park"
And it was Fred Thompson who, in
day, made the Buffalo Exposition pay
ing proposition after eminent lawyers.
hnanciers, business men and other d.
rectors. following weeks of gloom and
hair tesring while trying to get at least
a handful of people into the big Buffalo
SHOW" began to listen to a lad who
had the temerity to rise at one of theU
solemn meetings and offer r suggestion.
Space limits forbid detailed account
Of the idea he suggested; suffice 1t to
say that on the advertised day of the
trying out of the Thompson plan so
great a throng of upstate folk stormed
the Buffalo Exposition that the manage
ment had to tear down almost half
H. - tAt hA in
free, or suffer the disaster of panic.
And the exposition was made"
Yesterday in Mr.. Thompson's apart
ments at $50 West Fifty fifth street 1t
was the same great Snowman who has
lilly outlined TO a reporter from THE
SUN his plan for fixing" the toy trade
to these United States forever. AS he
talked his walls glowed with the conf
pieted drawings in color which he has
recently turned out TO show the idea
as II will look when finished. Recently
Re has been seriously, even dangerously
i'll. but now he is clear of eye again
and his mind as young and keen as
ever--younger and keener than It has
been for years because of the rest and
care he has had while corvalescing.
Even the Ant-Saloon League should
give three cheers for the plan. as 1t in
cludes uses even for abandoned brew
cries. MT. thompson, however, Woulu
prefer 10 plant his idea in an old car
barn of Manhattan solely because car
barns usually are nearer the centre of
things than breweries, which for some I'M
explained reason usually prefer to stay
near water fronts. But a defunct brew
cry hasn't been altogether passed up by
Fred Thompson, breweries having
groined ceilings, rambling passageways
and malt houses that suggest mysteries.
odd hooks and cubbies of most fas-
cinating nature.
German Toys Doomed.
Tn ono Of these, car barn or brewery,
that has been all made over, will arise
the first and only "Principality OF Toy
land" which the genius OF Fred Thomp-
son Ia confident will become an "insti-
tuition" to America and trademark
throughout world of toy Consumers
OF far greater power than the one-time
slogan. Made in Germany" No toys
win be sold in the fantastic and bliss
fully delightful principality of Santa
Claus, although tons OF toys will be