South Bend news-times. (South Bend, Ind.) 1913-1938, 1918-01-20


ence or me school, Even in that long-ago il was
hackneyed yet it served very useful pur-
of mpressing your mind the influences that
brought 10 bear upon mems lives and characters
and opinions By such forces as the home and school
church. later life have you wonder
ed at the extent and power Of the newer forces in
tonal life? Ever wondered what influence the photo
play. book. the magazine, the newspaper brings
TO bear the opinions characters of men?
Statistics tell that but seven percent of the in
habants OF the United states illerate. The
perhaps South Bend we'll. Therefore,
SO per of the people of South Bend able to
and do read which means very nluch or very HttIe
unless you idea Of the vast amount Of read
ing South Bend does every month. Considering the
magazine held; Have you any IDEA OF the NUMBER OF
magazines that go the homes of South Bend people
every month? There are approximately 100000 ma
gaines coming into the city month, An
erage OF seven magazines to every family in South
Bend Certainly this is field Of education-good or
had-surely this great amount or reading material
have influence upon the people of the city.
What do YOU read2 Your morning or evening news
OF course but what the magazines that
read avidly month by your neighbors and
mine? They of great variety and range from the
sktest Of fiction the deepest fields of thought and
Leading the field is the Saturday Evening Post APP
proxrnately $500 copies of this popular weekly are
distributed through city every week. OF the
aznes in the class Of the Post Though the Curtis
may take exception to the classiheationD Col
Iiers the number of 5O0 Every Week 500. and the
Literary Digest 400. purchased in South Bend
every week. South Bends weekly bill for these four
magazines is s2OO!
Recently several magazines formerly issued month
iy have changed to weekly publicatons-noeably the
magazines at the various nevs-stands totals 200 for
each
OF the larger monthly rnagazines-the American
to be the more favored in South Bend. Fully
LOO are purchased or come through mails every
month. Mccures to the amount of 500, Metropolitan
and Everybody's, 200 each, next in line.
Ranking in sales, with the American Magazine.
of the Hearst publicatons-the Cosmopolitan and
Hearsts There are about loo each OF THESE Two
magazines sold each month. The Red Book is bought
by 400 people; the Blue Book by 800, and the Green
Book by 200.
The field OF aIl-fction magazines is rather evenly
vided the Popular Magazine, Top-Notch. Ad-
venture and Ainslees Approximately 25O readers
await the coming of these magazines Fol
lowing Smiths with 100. Detective
Stories with 175. and Munsey's with 125.
These are magazines widest appeal. 1t
would be hard to say who buys and reads them.
People in all classes of life numbered the
the proportion is evenly divided among
that these publications cannot be said TO have
any particular class OF readers. There however.
fnnumerable magazines that appeal TO particular
OF people and their sales in South Bend reach
surprising amounts.
Probably at the head o. these magazines are those
that appeal to women Outside Of one or two standard
publications whose sales total approximately the
amount month after month there surprising diff
ference in the sale OF every womans magazine each
north. Several newsdealers were asked the
end odd the may seem. it must be true be-
cause each advanced the The secret OF
tie successful sale OF woman's magazine lies in the
picture on the cover IF get bunch of women's
magazines in and there Is attractive picture of
baby the cover" r. T. Gardner the Gardner
News agency when interviewed the question, L
know they going to sell" Every in
tcrviewed confirmed this is the attrac-
tive pictures of babies the covers that sell these
magazines.
The Ladies Home Journal womans Home Compan-
ion and the Pictorial Review enjoy approximately
uniform sale each month. the order named their
sales reach $500 1900 and 1000 each. The others,
including Good Housekeeper. Delinerator. McCaIIs
IIarper's vacillate around
the 200 mark each notwithstanding for their
sales. suppose. upon whether infant
caerub smiles from the page. others
sales are smaller-about so each month,-are De-
Risner, Bon Ton Fashionable Dress, Fashion Review
and Mothers Magazine. The latter however, has
larger delivery through the mails
Ranking high in sales yet or comparatively
recent origin are the motion picture magazines.
These publications, too, mostly purchased by
women Approximately 90 cent OF the purchasers
are women and OF these one OF the largest news
agents estimates that girls In their teens
They want 10 be movie actresses" said, shaking
his head sorrowfuy II sitting in Judgment upon
the probabilities OF these ambitions being
realized.
Photoplay seems to be the popular magazine
in this class II is purchased monthly nv approx
irnately 500 people Motion Picture TO $50: Pic
Play 100, Photoplsy Journal to zoo and No
ton Picture Classic 20 800 Motion Picture Stories
Moving Picture world and Motion Picture News varv
n their sales, between 10 and so each month
What else do buy? The agent was
asked this question. In answer he walked q
table and threw out OF "snappy Stories"
Really? asked the interviewer. Yes sir" replied
the dealer, women buy nine out OF every 10 copies
OF 'Snappy Stories that ser.-and holds good
VIII the other magRznes that class" Questioned
further ne revealed that there Is particular class
OF women who purchase these magazines. often
someone stops az the door in electric" ne said
and asks for snaPpy Stories with the
quest 10 wrap il up, please
There soc Snappy Stories sold every two
weeks and the same number OF Parisiennes. Live
Stories Breezy Stories TO the number OF 100 each
purchased with Saucy Stories and Young's
9Iagazine slightly below this number.
What 90 the older people buy2 Observation AT vari-
nevsstands reveals that choice is for the
substantial. higher-prced magazine. They buy Har-
rsr's. Scribners Century, Atlantic Monthly North