Trench and camp. [volume] (Augusta, Ga.) 1917-1919, 1918-02-20
Continued From Last Week

n greater salesman than raul sat one
day on the edge of a well in Samarla.
You know Who it is to Whom | refer.
las He sat there. woman came out
from the city with heavy pitcher on
her head, for water. Between His peo-
pie and hers there was feud of CEN
turtles. They had no dealings with each
other She must have hated the very
sight of Him; it was crime, according
to the standards of His people, for Him
even to speak TO her. Pretty difficult
situation for salesman to find himself
in, don't you think? Had He said to her
even Good afternoon or It's pretty
hot day, isn't it? she would have turned
from Him in scorn; she might even have
broken the pitcher about His ears.
But sitting there He spoke casually
almost as though talking to Himself
If you knew who | ana, He said
quietly you would not need to come way
out here for water l would give you
living water
AMAZED, interested in spite of herself.
she cried
What do you mean? Are you greater
than our father Abraham who gave us
this we'll? DO you mean to say that you
know a way to get us water in the city
without this long walk in the SUM-
Begging, Him to go on, you see. AND
He did go on. And she ran back to the
city and brought out her friends and
relatives, and they compelled Him to re
main with them two days, He, hated
Stranger, selling gospel that they could
mot but regard with suspicion, won
His very first words.
rs there any salesman in the world
who would not lift his hat and stand
reverently in the presence of master
shin like that?
II read all this sales convention stuff
that you send in to my desk, Freddy;
like to see what you sales managers and
advertising managers are thinking and
writing about. And do you think that
there's hardly a big new idea in the whole
mass of your stuff that isn't written
4INaes aid YyfNlYI
ness encyclopedia that I'm telling you
about?
You talk to your men great deal
about health Moses. the wise old sales
manager laid out health program for
his people in the most minute sdetail;
and little by little, science is discovering
that every single paragraph has good
solid scientific reason behind it. We have
found out that pork is harder to digest
than any other meat he forbade pork al
together He established a system Of
fast days that we have disregarded, sup
posing them founded merely on religious
ritual And now along comes science to
tell us that the average man digs his
grave with his teeth: that we would al
and that, unquestionahly the fasts of
Moses contributed in on small degree to
the health of his people.
HE ssood firm for one day of lOafing
a week And only few months ago 7
read how DR. r. G. Martin Of Leland
Stanford Unvercty, making tests on
group of students by means of an cleo
trical machine proved that a mans
nervous resiiency grows less and less
through the week, and absolutely re-
quires Sundays rest to recuperate. SO
it goes. We come trumpeting along with
some big new scientific discovery calcul-
ated to increase human efficiency And
behold, we turn back to Old Moses and
discover that we are somewhere between
three and FIVE thounsand years late.
zone of the most foolish sounding SEN
fences in the world is in the New Testa-
ment and reads something like this If
any man would be first among you let
absurd, doesn't it? Beautiful in senti-
ment of course; but impractical, vision
airy, good only for unselfish dreamers,
So the world thought for many years:
but pick up any trade paper to-day and
see what the world thinks. Pick up
magazine and look at the advertisements;
half Of them are nothing in the world but
that verse in different wordS.~
We are the greatest automobile
manufacturers, says one. and then goes
on to explain why: Because we viii get
our backs dirty craving under your car
moro times than any other manufactures.
We give better service; we are the ser
wants of all therefore we are first of an
9 Come to my hotel advertises an
other 1T is the leading hotel Why?
Because you can't possibly insult us en-
ough, There is nothing so mental, so
: slavsh ,1 that we won't gladly do it for
are the greatest of all
Service service service it's the
keynote of modern business, the open
seasame of present day success. And ev-
cry man who discovers it and applies it
to his own business supposes he has found
q new thing in the world, never suspect
ing that this old Book has been holding
out the secret to him. waiting for the
world to take it for over nineteen hun
bred years.
There is one single little gem in The
very heart OF this Book that I turn to
more often than any other writing. It's
called the Book of Ecclesiastes, Fred
erick the Great used to read it constantly
He said that every monarch should know
it by heart, it was the book of kings
he said. 1t was written by one of the
most successful men who ever lived, a
man whose success was so great that he
had too much of everything, Too much
money; too much power; too many wives
To have his wish fulfilled instantly he
had but to raise his hand He was wise
man too was Solomon; reputed by some
to have been the wiseSt who ever lived.
and, having plenty of time and all the
money necessary to pursue the search, he
set out to discover what is most worth
while in life, Believe me, Freddy, there