The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1918-04-21
ORLEANS AID MAN
URGES PUBuCITY'S
EFFICACY IN WAR

~ AhuE ~. Nt"ulyeTs FORMER ASH
ingtOn man, but now business man
ager OF tho New Orleans Item and
vice president OF the Southern dis
trict Of the Associated Advertising
Clubs Of the World. is in Washington
to cooperate with the advertising d.
vision Of the Committee on Public In
formation and to work in the interest
Of the annual convention Of advertis-
ing men, to be held in San Francisco
in July, 1918.
Some weeks agd, by Presidential
act, the advertising division OF the
Committee on Public Information was
created said Mr.. Newmyer. explain
ing his presence in Washington. Be
hind 1t stand 10000 representatives
of organized advertising-a war
work committee in each of the 1853
clubs scattered throughout the
United States. and a national organ
ization>that has already turned over
to the Government more thar $1,000
900 worth Of advertising space with
out a cent OF cost.
What Ad Men Have Done.
sour Government and our people al
ready know what advertising has
done for the Red Cross. for the war
savings stamps, for the Y. N. C. A.,
for the Food and Fuel Administra-
lions, for the Shipping Board. and to-
ward providing rest, reading. and
recreation for our soldiers and sailors.
But advertising will do more to
help win the war than II has already
done. 1t will work more efficiently,
= II -
probably more economically"
Mr.. Newmyer refers to the San
Francisco convention as the Great
Auxiliary War College" He urges all
advertising men to answer the sum-
mons to the convention and appeals to
the Government to have official rep
resentation there.
Advertising As War Aid.
How Can Advertising Help Win
the War;" That question will be the
general theme OF the San Francisco
convehtion.
I'VE want the Government to have
its representatives there to tell us
what messages they want conveyed
and we will determine what machin-
cry OF our clubs can put them across
with the greatest efficiency" Mr..
Newmyer says.
Each of the 153 local advertising
clubs affiliated with the international
organization has its war work COM
mittee. which will carry out the pro
gram adopted by the parent body.
I'VE believe that the war work OF
the advertising men has demonstrated
to the Government and 70 the people
that It is the forethought and not the
afterthought Of progress" declared
Mr.. Newmyer.
Caaada's IS. o. So Campaign
In Canada advertising was ordered
out" for a cause and all space was
paid for. Canada promoted twenty
nine separate war advertising cam
paigns and Is now launching a new
IS. o. S''-Soldiers OF the
Sofa campaign to get recruits for
food production.
It is not too early. Mr.. Newmyer |
says, to consider "1919-the Victory /
Year'-and to begin consideration OF
what advertising will do to onset /
German trade propaganda, to clinch !
for America the markets that Amer I
lea merits.
In this connection the advertising (.
club OF New Orleans believes that the 4
clubs OF the world should be hello in
New Orleans. the metropolis Of the
South's largest and most
rapidly changing city" a city where !
men may see at first hand
the marvellous trade possibilities OF
The Mississippi valley; look upon the
Gulf OF Mexico. and to the Panama
ANAL. and on the America TO the
south. which is. as a result Of the
war. Offering so many new induce
nents to North American industries.
"Come ON to LOuIsIana.7
Come see Louisiana" Invites Mr..
"the second lumber pro
ducing State in the Union-Louisiana,
with the only sulphur mine in
America: with the largest salt mines
In the wOrld-LOuisiana, with the
most reasonably priced undeveloped
farm lands in America.
The mayor OF New Orleans and
200 OF our leading business men have
pledged a fund OF $4,000 TO take
care OF you in 1919.
1--WE want you to see our raw
products: to analyze our buying
power, and We want you to show US
now best to market Americas Mar
,et Basket"
Washington should not delay fur
her the organization Of an advertis
ne club, says Mr.. Newmyer.
From out in the field We can bring
10 Washington advertising men
OF trade conditions from
III parts OF the world. and they can
lid us in many ways" Mr.. Newmyer
'aid. An exchange OF experience
would be profitable to both"
should "Cash In" on Visitors.
Washington business houses
hould cash in on the forty or fifty
thousand newcomers here. There Is
70 deadwood among them. They are
II buyers. \ good advertising club
ould make the National Capita! so
ttractive that these newcomers
would not wish to leave here. even
fter the war is over and peace has
ONE"