The sun., 1918-10-06
Real Estates Honor Flag Helps to Raise Millions
With Which to Fight the War to a Victorious En-

When the Liberty Loan directors
told the managers of the Real Estate
Division that their quota for the fourth
loan had been increased from s2.500.0O0
to $5,000,D00. remembering what Ell
forts they had expended to raise $8.-
10000 for the third loan, the realty
managers rubbed their heads and re-
piled, "Oh, that is all right. we VIII
do it,
Then when they again were alone the
realty managers looked one at the other
and said, "How, In the name OF all
things, are we going to do It? Real es-
tate men are broke; the market has
been 80 bad for a year that most OF
us have nothing but debts, and to reach
even the old time quota is going to re-
qulre all the plugging we can do. How
can we get this thing overT'
II was just about this time that the
ever resourceful Laurence Mcclure.
president of the Real Estate Board,
dropped in on the committee and sus-
gested that he had conceived the idea
OF enrolling all real estate owners for
one-half Of 1 per cent. of the value Of
their properties, and of giving to owners
so enrolled the right to fy a distinctive
honor flag from their buildings which
would Indicate that they had subscribed.
The suggestion was takbn jup with
avidity. During the last week the Real
Estate Division honor flag became one
Of the prominent Liberty Loan drive
decorations and so great has been the
success Of the plan that before the
first week of the drive was over the
Real Estate division voluntarily had
increased its quota from 100000 to
| $1o.oo0,000.
In this fourth drive the real estate
ho, AaI an IN
yond the professional owner and broker
Their plan is to have the Liberty Loan
honor emblem of the division flying from
every building no matter what the own
er's business may be. Despite the fact
that he may contribute through another
division with which he Is allied in BUSH
ness. that Is not an acceptable reason
for failing to subscribe a half Of 1
| per cent. OF his property value through
| the Real Estate Division. And II is with
great pleasure that the real estate men
note the keen interest owners are taking
in their plans and the avidity with which
they are seeking the honor emblem.
Great concerns which never before,
probably. considered themselves as part
OF the real estate world are throwing to
the breeze with great pride the emblem
that tells they have subscribed the one
half of 1 per cent. Banks. seml-pub-
| lilo institutions. merchants. manufactur-
ers, men in all kinds of businesses and
| private home owners have put their
shoulders to the wheel with the real
estate men and are announcing by means
OF the division flag that they have done
their part.
Up to the close OF business yesterday
the Real Estate Division had taken In
subscriptions for g. total Of $2,0s5.650
representing q gain for the day amount
ing to $4,000.
Perhaps the most notable fact con-
corning this great amount Is that 4
was subscribed by s77 individuals ant
companies. and that except for sever
subscriptions of 100000 OF more tn,
amount was made up Of purchases o.
bonds averaging about $500. Thi.
means that while the main attention o.
the real estate committee has been di
rected toward getting the honor flag III
on the big building of the city the team
workers have not been wanting In theil
efforts to get in the subscriptions of the
$50 and 800 bond buyer. Last drive
after four weeks OF hard work somethine
over 5000 subscriptions were recorded
The division has promised TO go SO far
over the previous record that a high
mark may be established which will be
hard to exceed.
One OF the features Of the last weeks
work has been the response OF local
financial institutions to the efforts of the
real estate men. The savings banks ap-
pealed to as real estate investors have
replied generously The largest subscrip-
tons received. those Of the North River
Savings Bank for 100000 and Of the
Excelsior Savings Bank for $250.000
were from such institutions. Subscrhp.
lions for 100000 each also were made
by the Bowery Savings Bank. the Frank.