Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-03-17
MOTORISTS ENTER
THRIFT MOVEMENT
Are Paying More Attention to Tire
Use and Abuse.

THE thrift movement that is
sweeping the country at the present
time" said a local Flrestons dealer
today "is having n fine influence
on the motor car and tire business,
In my opinion
while Il is an admitted fact that
al first many chr operators hnd
prospective buyers were little
afraid that car expenditures were
not I'm HARMONY with tho movement
for thrift and economy they arc
now coming Rrounr TO the point
wheTa they realize that the car Is n
necessity and that they have. In
many instances been operating their
ears at n higher expense than In
necessary
For example many people have
felt that tire buying was a matter
OF luck. and ma they bought tires, Il
was lust exactly that people did
not USE their Judgment Most OF
them kept trying new brand every
time they bought tire Tho result
was that they sot very little satis'
faction either on the work done
by the tire Of tho service given nv
tho people or whom they purchased
THE people who want the most
Tor their money are now coming In
and Investigating Tirestone tires.
which moro than ever arc being pold
on the solid hasis or construction.
The movement towards thrift has
resulted in more converts TO Fire
stone cord ana Firestone fabric tires
than during any similar period In
my experience
mir, II, 8. rreStouc. nresldent OF
the Frestone Tire e. Rubber Co.
mas long believed that everyone can
save money on tires II he observes
more precautions In driving his car
He feelh that the careless driving
which iniures tires and leads 10 their
being punctured or blown out early
In their history, can 10 stopped in n
LARGE measure II people better un-
derstood tires
''Thts propaganda by Mr.. Fire
stone has resHtsd In moving pic
lures being shown IN thousands OF
cities In the country In cooperation
With the chiefs OF police In these
citles These nlms show the need
FOR more careful driving, which IN
tlrn effects the service gf1en by the
tires
Quick starts and stops arc not
only dangerous TO the lives and
limbs of tho oocupa nts Of The car
ana pedestrians bat are terribly IN
furious TO tires u.
People are learning nowadays NJ
drive carefully, to keep out OF street
ear tracks TO avoid rubbing tires
against curhs. IN other words they
exercise the 4 scretion and mdg.
tNN a Ia a
theN wouh IN any other part OF
their lNins And this ide. is pro.
ducing dividends not only IN greRter
safety but ~ remarkable saving in
tires and car un-keep
Regular Firestoue customers
have lohR realized that fhe name
'Flrestone' pssureA them MoHs
miles per dollar But even they did
not understand lust what hts been
put into Flrestone tires In material
and construction which produce.
this result am busy every day
nov. showing Flrostone cross sec
tons, cord and fNbric. 70 Firestone
users and TO dozens of other car
owners who up TO this time have
never Investigated tire construction
at all
the FlNeStore special reinforce.
nent ulaces the bending Iolut
where IL should be- The added
measure ~ rubber In the Firostone
cushion LAYER and the thicker
tougher tread ALI these are rin.sr.
cstlns car owners a. they study
methods ~ reducing costs
Il am confident that this Is 20.
ing 90 be one of the biggest Years
Tor motoring the honest, dollar for
dollar tire dealer has ever see,
The war has been Instrumental I'm
placing motoring on the basis which
II belongs H. RE necessity
10 our everyday living and NOT AS
q useless luxury and pleasure