El Nuevo mexicano., 1918-01-24
New Mexico Merchants
Preach Conservation
in Their Advertising
RETAILERS FEATURE FooD.sAvINe
SLOGANS; EFFECTIVE WAY TO HELP
HoovERlzE CONSUMERS IN STATE.


I'm place Of one slice of bread. eat one
more potato a day.
That is the suggestion which appears at
the top of an advertisement by the d. i.
Washburn company in the Albuquerque
newspapers.
This is a clothing concern. 1t Is not
selling potatoes. But it is falling in line
with the desires Of the U. s. Food Admin,
~istration that the retail merchants Of the
country make use Of their splendid and
unique opportunity to preach the gospel
OF food conservation to the advertisement
reading public, and regardless Of the news.
everybody reads the ads. A brief slogan
with o punch" featured in the merchants
advertisement, will sometimes do more
good than n column editorial. q
SENSIBLE ECONOMY CONSISTS IN
spending MONEY ,yISELY-RUYING
THOSE THINGS THAT ARE NEEDED
land BUYING RELIABLE QUALITIES AT
THE LOWEST POSSIBLE PRICE, 10
BE THRIFTY IS PATRIOTIC AND TO BE
PATRIOTIC is TO BE THRIFTY" Thus
reads a typical ad Of e. Rosenwa,d and
Son of Las Vegas. Here are some more
from Las Vegas, whose patriotic merchants
have set the pace for the merchants OF the
state.
EAT MORE OYSTERS AND PoUL-
TRY"-Stearns Store.
START THE YEAR RIGHT-BUY
YOUR FOOD AS you NEED IT-THERE
lis PLENTY BUT NONE TO WASTE. AN
AVERAGE SAVING OF ONE OUNCE OF
lFOODSUFF A DAY FOR EACH PER-
lSoN IN THE UNITED STATES MEANS
AN ACTUAL SAVING OF SEVEN MIL
LION POUNDS A DAY. THINK HOW
THIS WILL HELP WIN THE WAR;
Ike Davis.
THE THRIFTY HOUSEWIFE is AL
WAYS ECONOMICAL" saiys the CRAFT
and Hayward store published New Years
greeting by Stearns.
Our Opportunity to Saw
The New Year finds the country undsr
the stress of war. Everything and every
industry subordinate to that.
Many difficulties will beset us, but they
Twill be balanced by wonderful opportuni-
ties that we'll present themselves--oppor-
~tunities for patriotic service and industrial
expansion that we do not realize or APP
preciate.
The winning of the war and the pros
lperity of the business enterprises Of the
country are coordinate. To put every
ounce of energy that is possible behind
the government in its efforts to bring the
conflict to a speedy and victorious conclu-
sion the country must prosper to the end
that those Of us who are denied the pri-
vilege and glory Of a place in the renches
may successfully meet the obligation that
devolves upon us--that of equipping and
supplying our fighting forces with every
thing they need, promptly and generously.
| Therefore let us see to it that we so con
duct our affairs, that when the boys come
marching home we can greet them proudly
with the consciousness that we, toe. have
done our full duty. =.
Let all OF us-eyen though it be in 4
small way-do our part,
You a do yours by assisting the De-
livery Service the government has asked
the grocers of the community to install.
These are some samples of the advertise
ments being used by patriotic merchants.
1.-THE easiest and f~avorite way is to pre-
face the ad by a short. snappy, food con-
seryation motto or appeal. It Is hoped
that the practice will be generally adopted
throughout the state, and that retailers
will clip their ads, and send them to the
Food Administration at Santa Fe SO that
publicity may be given what they are doing
to help win the war.