The Julesburg grit-advocate., 1918-01-31
HOW TO BUILD JPOR TEAR
DOWN THIS COMMUNITY

When one thinks about town devel-
opment-the building up of commu-
nifty through the building up of its
commercial interests-One is apt t.
think only of those things which the
men of the community are doing or
can do. The male members of this
community form the commercial club,
hold their mass meetings and enter
INTO all the activities that help to
make city grow and prosper. They
naturally look upon themselves as re-
sponsible for the prosperity of this
community, but in this they are griev-
ously mistaken.
The women of this community have
fully as much to do with this making
of live and progressive community,
as have the men. They have the op-
portunity to make or break the COM
munlty because of their buying pow
or. 1t has been estimated that fully
50 per cent of the retail buying in
every town and community, large or
small, is dane by women. The men
may provide the money with which the
buying is done, but the money is spent
by the women.
Everyone recognizes the fact that
the prosperous town is the one in
which the people keep their money at
home by buying their merchandise
from the home merchants, instead of
sending it away to either the retail
merchants or the mail order houses of
| other cities. A town is like a bust
| ness corporation and the wealth of the
town is its capital. When the money
Is sent away from town to buy mer-
| chandise which can be bought right
here at home, that money is gone for
ever and the capital of the town is
impaired to that extent. If this pro.
{ cedure continues for any length OF
time, the town, like the corporation
whose assets have been dissipated
faces certain bankruptcy.
There are other ways, of course, ir
which the women of this community
may help to build up Julesburg anc
adjacent territory They may have
their civic societies, clubs, and city
beautiful associations. They may vote
for good men to fill the city and the
county offices, but more than in any
Of these ways they can help build W
Julesburg and community by using
their buying power IN way that vii
bring prosperity to the business mer
! Of our city.
The women Of this community who
are mothers want their children tt
have the advantage of good schools
They want them to have the protec
ton that is furnished by p well light
ed well-governed city They wan
their husbands to prosper in theil
business enterprise or trade. The,
want the comforts and convenience
Of home that come only with goo'
wages and prosperous business condi
tions, but 90 you realize to the fulles
extent the fact that if you are to hav
these things, that you want for your
selves and your loved ones, you mus
do what you can to make this tow
and community grow and prosper?
The one way in which you can d.
most to aid this community is to DE-
ALL your buying from your Home
merchants You may think that it vii
do no particular harm if you send
few dollars away to the mail orde
house, but your neighbor and you
neighbours neighbor may think tn
same thing, and your dollars added t.
their dollars may make total tina
will UNDERMINE THE ENTIRE
BUSINESS STRUCTURE OF YOUI
COMMUNITY.
| The success or failure of the mer
chants of this town affects every hom
in this community. The merchant
naturally are the backbone of the com
munity. When they are not prosper
Gus they are forced to diminish tn
size of their sales forces. They ar
compelled to operate their business es
Establishments on a smaller scale. The,
cannot erect new store buildings, tn
construction of which would give EN-
ployment to carpenters and brickma
sons and plumbers, and men of man.
trades. They are forced to reduc