The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1918-07-12
ENORMOUS INCREASES
The Expenses of Conducting News
papers Are Piling Up.

The government and other agencies
are increasing enormously the ex-
penses of conducting daily newspapers.
Many newspapers have suspended
others have consolidated. and offers
are being conducted at a loss or with
out profit. In many great cities like
| Indianapolis and Cleveland. there is
| now but one morning newspaper. In
| many cases, two or three evening
newspapers are being merged into one.
| During the last few days the gov
ernment, thru it's federal trade COM
| mission, announced an additional ad-
vance in the price of white news
| print, the kind upon which newspapers
are issued. This advance affects the
State Journal about $500 a day for
| the first three months of the year, and
| $4.00 a day since April 1st, the order
of the government being retroactive,
and dating back to the first of the
year.
| On July 1st the new postal law, in
creasing postage on newspapers from
: IS to SO per cent, went into effect.
This means an additional expense to
! this paper of about $1,000 per day.
Every department of expense in the
| way of material OF labor has in
! creased enormously.
The State Journal and similar
papers at IL n cents per week, by car
| rier, or $3.50 per year by mail, and the
minimum advertising charge of Sc
cents an inch, are proba bly, the cheap
est things now on the market. The
circulation of this paper has increased
heavily. Its average circulation now,
! both locally and on the outside, is
| larger than ever before in its history.
| The increased circulation would war
rant a large increase in advertising
| rates, as the service rendered is greater
| than ever before. The merchants in
| Topeka, unfortunately, have reduced
! the volume of their advertising and
the government has curtailed certain
lines like railroad and food advertis-
ing.
While customers, including our
selves, are paying merchants more
than they ever received before for
| their merchandise, there has been nc
advance in advertising rates to the
States entered the war; neither has
there been an advance in the sub
scription rates in that time
New official orders now come from
the War Industries board as follows
War Industries Board.
Washington, July 5, 1918.
B. NJ. Baruch. Chairman.
LETTER TO BE SENT TO ALI
| NEWSPAPER PUBLISHERS.
On account of the shortage of wal
| materials the question of the supply
of paper is becoming acute and the
use of paper must be economical tt
the greatest possible extent.
1t is necessary that all newspaper:
which publish a daily and weekly edi-
ton put the following preliminary
economies into effect July 5, 1918:
Discontinue the acceptance of the re.
turn of unsold copies.
Discontinue the use of all samples ol
free promotion copies.
Discontinue giving copies to anybod,
except for officc-working copies OF
where required by statute law i'm ths
case of official advertising.
Discontinue giving free copies to ad
vertfscrs. except not more than one
copy each for checking purposes.
Discontinue the arbitrary forcing o
copies on ncwsdealers ii. e.. com
peIling them 10 buy more copie
than they can Icgitimately sell In or
der to hold certain territory.
. Discontinue the buying back of pa
pers at either wholesale or retail
selling price from dealers or agents
In order to secure preferential rep
resentation.
Discontinue the payment of salaries o
: commission to agents, dealers.
, newsboys for the purpose of securin,
the equivalent of return privileges
: Discontinue all free exchanges.
THOMAS E. DONNELLEY,
] Chief. Pulp and Paper Section, Wa
| Industries Board.