El Paso herald. (El Paso, Tex.) 1901-1931, 1918-01-02
PUT THE PAY
IN PATRIOTISM
Make Income Tax Return
Now, Slogan Of Adclub,
Official Booster.

Put the pay in patriotism, make
your income tax return today; make
the kai-er wiser. make your income
tax return today"
with a slogan similar 10 the above.
the Advertising club OF FL Paso viii
be the official press agent Of the
United States treasury department
during the income tax collection pc
Rod, decision to this effect having
been reached at the weekly meeting
Of the club Wednesday noon at Hotel
Sheldon.
Secretary Il C. Taylor read a letter
received by the club from the treas
ury department, suggesting ways and
means IN which the publicity work
could be done. II was asked that a
committee be appointed TO have
SDe- zal rha-g Of the campaign, and
that a slogan be adopted for use by
advertisers in all their own publicity
matter. 10 be hung In street cars and
IN similar places that a letter calling
attention to the necessity OF making
IN income tax return be mimeo-
Eraphed and all advertisers and bust
ness men, including gas, electric light
and water companies, be asked TO senc
copies in outgoing letters
President =. r. Benton appointed
Mr.. TAYLOR chairman Of the committee
proposed, the other members 70 DC
chosen later. This committee viii
have full p6wer TO select a slogan and
carry out the details OF the plan.
Would Use Theater Drops
On suggestion Of j. r SeEalls pres
ident Benton appointed committee
consisting OF NJ SeSal' w n 91e--
ton and c. H Finley, 10 ascertain at
what figure the club could purchase
the advertising drops Of thc two Local
Theaters. Mr.. Segau suggested that
Il would make a better impression on
outsiders II there were no advertising
on these curtains If the club owned
them. Nr. SeEau thought they could
De used for short Phrases calling at
telJion 10 Liberty loan Eed cross,
war savings stamps or other national
patriotic movements
Boosts Savings Stamps.
H r NcClintock called the club s
attention officially TO the war savings
stamp campaign now under way ask
ing on behalf of the local committee
that the members OF the club cooper
ate in rhe sale Of the stamps
Secretary Taylor announced that at
the next two meetings. H. N. Colvin.
OF the College Of the City Of FL Paso,
would deliver talks on the govern
ment's war tax plans.
sun ports Road Bonds.
Judge Adrian Pool spoke briefly on
behalf OF the S-5Q,0G0 road bond issue
on which the county property hol-ers
viii vote Friday Judge Pool said his
New Years resolution was that he
would see that a road be built across
FL PasO county. with cross roads con-
Meeting herewith He said he knew
al members OF the club favored the
bonds. but asked that everyone go
9ut and vote and urge their acquain-
tauces to do likewise. a S25Q000 bond
issue would mean 80 cents taxes on
each $1,000 assessed valuation. he said.
Opens Way to MOuHtai =.
The road to AlamogOrdo, Guiding
Il Paso cOunty's link TO Newman.
would be the means Of enabling FL
Pasoans TO spend hot months in the
mountains Every dollar you spend
IL the mountains Of New Mexico comes
10 FL RasO in q week" he de-
elared- but not a dollar ever comes
back from California" OterO county
would let its first contract Monday
for its share Of the road, judge Pool
said II FL Pas0 does not vote the
bond issue Friday. its link viii not be
quit at all
Members Confess Resolutions.
Several members confessed TO the
club their New Year resolutions. NIr.
price OF hunting ammunition any
more Rev Fuller Swift had resolved
not 20 smoke on Friday. but 10 give
his smokes" for that day to the SOL
diers over there" M. Segall had
resolved not to hoard a cent during
the year but TO buy whatever he
could afford and spend his money as
last as he got il. SO that the other
Fellow would have something TO spend
and business could go on as usual, and
the government would be able TO col
iect the money It so badly needs.