Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-03-31
TIRES GIVING
MORE MILEAGE
Makers Add NilrHRc - Fast rs
They Increase the
Lists

ing wildly gp thc urt,. I.rofrotor
automobile lptI,na and the .urirrs Of
nutomobilc ugees.oif,s remained
conststrntIy .t,,dv or t.,,,.r r.r ,
long lime S,,punrdiz,tI.u ia rr,.
ductiou and afbr rcs,,ltipr ,fficteu
ctra fan fn,tnr, ,r.r,ttou b,lr.t tho
manufacturer. fur . long linn, To-
rouutrrurt IN, r.,iyIy ,t,.,p,ipy
coM ~ r,w material Eut fn.Il,
even autounDu, rri..s started ln
rise and tho, nu., been mounting
with aarmiug ,ou-istcpc, over
since
Tro prices have hren korplpr
pace with them uurI vhcn one CON
uiders the prIrc of AN aiionohiIe
and its tire. iu IQlt IA, ptlro. NOV,
prevailing seem 4, mako Inc cost of
operating IL machine impractical for
the man of u,,rtge means prob
ably this would be ut, rusc II the
service given by the machine and
us tires were un better today than
iu lAIi Iut the ftrt r,utius that
while the enormous advances m the
cost Of raw materI,I. huy, unde A
imperative to get hlrh,r url,es fnr
The Finished nrodurt the souiulIy
enormous strides That have heeu
made In pprfortIup ha finished
product render n uo.4lbIr Tor the
purchnser tn rot much l,uprr and
more antlsftctnry service from il
now. Ho. that though tho initial price
IL much higher. the final cost prr
unit OF service IN m most rle.s inst
about as low a. when tho pri,es OF
cars and tires we're at their lowest
point
For examine ba,k m IOI9 tbe
wus t54Sn. rna. tmgr.,4,r nr tnI,t
tire felt well satisfied n a, received
from 3.5OO to 4OO0 mile. of service
from H. Probably mo average
milenEe nt that tim. .vyp. mile n any
higher. 80 th, ,nr owners ,ost nor
tive .iuile ,ypr prtciirtIi, cont ner
wheel In 1914 ON nj. now model
car .,uc .n.ltouiuniI. r,,pcr. ,,,,ld se.
cure the snme slz, t,ra f,r Sas 40
In the meantime tho tnnroter,,rts
in the design nf thc tunrbiuc. m
tire were rcsultInc ir grnIu,lIv In.
creased tire MILEAGE -, thyt. IN. ,n,
owner felt himself entitled IN oy.
pect from 600 to ibob p,ilos ~,
service. probnbTy IN. .n.or,ra ttrc
service at this time va. apmovyhere
between the,. t,yn fiy,,rns sn mo
notorists cost per mile nor wheel
has been reduced Ia about Cs loo OF
IA cent
BY 1915 tho increase I'm the vol
ume Of production further inrrnvo.
m.pts In dcsIgp md ,ho .,,,.',t,n,.
low prires az r,uy r,str.,,i ~, ,t,,
time combined ia brip,ethc nrica nf
the ANA All. Nonthcr trcIJ I,,yr tn
the low figure of tp3 sn so m,
car owner OF 1918 maid consdcr,bi,
less for his tires ana Al tho sn,n.
time. because IA. hud fnu,d o,,t bo,,
to take care OF thrm "A uttlo hotter
and because tho iiros hud I.nr .,,,.
siderably lmproyed hsgup Ia oxnert
from $500 TO s 400 mil.4 uf ser,,i,e
In other words ne figured MIA ccst
per mile nor wheel an tires dn,yn IA
about 500 of a cont
Along in 1914 tho cost of r,,,
had begun to sont .o biab
that tire manufacturer tngctbcr
with automobile mantifncturers
were forced To increDse thrlr nricsl
But In the meanwhile mnpuf,rt,,,.
ing skill and factory effirlenrv mad
also been increased and about this
time dealers had been educnted Ia I
see the advantage Of rxterdini. vim .
the lire they sold the proncr ndsi.a
and attention To sec maj cu,tn,ncr.
got fun Eervicc uu of thcm Asn /
result the owner. though be n,td /
close to 81 more per tire f,und thnt I
he was receivinE on thc .vsr.,.,
close to OO0 milo. Of s.ryir. ~ /
that his cost .per- tire. mil. .,a,, ,, ha.i
averaged "A ItttIc loWer th1n hcfore |
Or about t5-lOO Of n crnt
During The past ,c,r the ,,trt,,
and other m.terinls cnt.rlr. tn,o
he make.up OF tircs sl,y rncketed sn
wildly I'm price thai tir, cnsts ~. /
remind one OF tho dovs of tgi3 Tbe 1
,wner OF the iqtX n,ndeI ,gr v.h,
ries TO buy A 94xt FOR r.povy,i ma,
hat the nrice which n sbnrt ttrno Z
1854 uut tho scr,i-c hrI, 'i,,a
he tire AT the frctnry ana III. nv,
distance denlsrs have hscr ,r,tr.,t /
o give In helping ths huyer co, al /
he service ont of tba tirc ~ A.,
,reased tho nvernpc uticngo, suct, !
.ieptIy To keen ~. go, Hor - ,
loNxn To Tho Ioy, record ~ tota
Ihe consup,rr tnt.t' ~,
,nVs iag 10, I, tirc ~ n..,,,,,it,,
NO 10 Ne much ,,,,. ,,,r,t,, -
ee that no c,t. nm -. s"' W
Tbe de,Is, ,,,t,,. t,.., i.,
pnyH him Ia b,lr tbo c,,.,,.,,'.',.
,ct mn ,.,tuc fr,.,, a.,
he tire ro,,p,r, r.. ,h.. ~"
oithft,IIV Ia butld cr..,,,,' ,',,i,,.. -,
Ia nrodnris i'm rsf,,r, t,,, 49, a., -.
ricea N IL nbtiycd e., ,.h,,,,... e., /
he r,tleare r,ssibui,l.. E's ,'
to,.,.,s,1 -, /
varays cxrcrt,,t,, -, 80, Z
hc ira uiii a,c,,co ~, -, ooc 4
"a nrobnhIv o0o ,.r oan III
2 urinterr,rted sor,.,., "''