Iron County register. [volume] (Ironton, Iron County, Mo.) 1867-1965, 1918-11-21
BULLETINS GAIN
farmers FAVOR
Many Photographs and Attrac-
tive ExteriorS Used to Make
Information Effective.
POWER IN PRINTED MATTER
Scientific Facts Told In Popular Form
ard Short Sentences Are Rep'ae-
ing intricate and Verbose
Language.

When a locomotive engineer makes
Ais thousandth run he remembers the
day. When an actor plays his thou-
sandth night he rings the date on the
! calendar. The thousandth in anything
il noteworthy. So it was that IN the
| United States department OF agrlcui-
ture there was more than ordinary IN
terest when Farmers Bulletin NO. loVo
racertly was made ready for public
distribution.
There was no effort to make NO.
1000 q bulletin of signal moment one
that would be read from cover to coV'
err and from coast to coast. IN 1act'
"Crop Systems for Arkansas" "hich
is the name of No. 1000, will have q
rather limited distribution, because the
information 1t contains is of value IN
only a part of the United States. But
all the same, No. 1000 is noteworthy
not only because it is No. lWn, but De-
cause 1t is q sample of the products
Of a new policy under which depart
ment Of agriculture publications are
heing gotten out, and that AIMS 10
. make them not only informing ana DE-
pendable, but attractive and interest
inc, and. therefore, effective.
Bulletin Has Innovations.
No. 1000 has an illustrated V
! page. similar in character to those
that invite perusal to all farmers oul-
,etins now being issued. 1t has Illus
trations inside that seek not only 10
break the lines Of type, but to demon
strate something better than the type
. can tell about IT. This Is not TO say
u that previous bulletins have not oeen
: effective and have not contained IN
. forming illustrations. But 1t Is be
d I,eved that on the average farmers
. bulletins now are "batting' better mar
y ever before because every effort IL
I. beinc made to "put across" In popuia'
.. and telling form the agricultural in1or
:. nation developed by the scientists o
ID the department.
Bulletins have been shortened ma
= terlally. Historical notes have pee
- largely eliminated. Latin phrases nav
- been dropped except in rare instance
when they are inserted in parenthese
~ r. help identify some insect or diseas
-. eosily confused. Short sentences ar
lie replacing intricate and verbose 'al
M ruoge. These changes carry out IN
N. impression given by the attractive CO.
ers. which were adopted for the me
nurnosc Of advertising the wares
tho department to be found insid
Of This is proceeding on the assumptit
ri. that people in general are not so ket
he about reading government publication
mo matter how authoritative-tn
No they will sit up nights doing 1t wn'
something much more attractive
%. a at hand.
Recently the department has issu'
lcd several farmers bulletins which a
md strictly neutrality-suspicious. boon
nix. Tbev are not 80 complete In pictur
YER Of farm operations that they CIV
nts motion picture effect when thuno
rapidly, but they do show many sh'
VAR cuts in laborious farm operation
In. They are suggestive. with enough I
wn. nlanation to enable the Ingenious far
and er to adjust his work to the LABOR !
! a ustion Of war time.
Valuable In Cities, Too.
,on- The farmers bulletins are issued
Of help farmers and their families
IVA their daily tasks, but some OF tn
ion. are said to be quite as valuable
Of ne city family. A instances. II
Of the bulletins dealing with cam
sad. methods, tho common household
and dents and insects; and ways Of :
they uomically using various foods