Arizona republican., 1918-08-11

calied Heating labor al our factory is very small. Many of our employees nave been in our employ for a period Of five years or longer
 We have the best possible combina- tion of design, material and workman ship, which is the cause of the present high Kelly efficiency.
 "To make a product right is only one of the functions of the modern com pany. After the product is made as correctly and efficiently as possible the next step is it's proper marketing or merchandising.
 ''ln order to make any company a success the product must be sold by the right kind of men in the right way. The executives of this company have always done everything in their pow CT to impress our salesmen with the necessity of selling Kelly trucks properly.
 When a Kelly representative comes into your office we want you to feel that you are dealing with a high class nan who can be trusted to deliver Just exactly what he tells you he is selling you.
 Our representatives are more than mere salesmen Tn the generally ac cepted sense of the word. They arc trained to be transportation engineers or experts who always welcome an op- portunity to analyZe your hauling prob lens with view of selecting the size and type of truck best suited to the individual requirements of your busi- ness.
 Misrepresentation and the old | theory Let the Buyer Beware are not | tolerated l'y this company We build a truck right, and we want you to know and feel that we are esll- ing it in the right way. The success of q sale is not complete until the truck has demonstrated that it is ex- actly what the buyer should have .
 The Kelly Springfield Motor IIuci 1 company is one of the leaders of the motor truck industry. 1t mas the high est possible financial rating and an eX cellent record. We can assure all O our prospective purchasers that we ar, in the motor truck business to stay and furthermore, that we shall always b, in the front rank of the industry
 For Kelly service or maintenanc, we have an established definition. Gu idea of service is an intelligently di Iected and enthusiastic co-operativ effort to make truck give as near on hundred per cent efficiency as is hu manly possible.
 "The ultimate aim of our compan, is to make Kelly owners glad that the, bought Kelly trucks. These are man, factors which enter into the first sale but the much sought after repeat orde depends on the actual re! formance o efficiency of the product
 "To give the right kind of serVice the manufacturer must have the Leslr and means of making the service rig1t
 .e Kelly Springfield Motor True company hTs the desire and the organ iZati,n. This service is competent willing and perfectly systematized. is designed and directed to mako th truck last to the limit of the endur ance of steel, oak and iron. It must b not only satisfactory, but continuousl satisfactory. There must be nc lapse in the satisfaction of the owrer
 Every sale of a Kelly truck is ac cepted by us as a promissory note | be paid the purchaser Nith zeal ef ficiency and motor truck service. Kelly trucks were a decided sue cess in the United States army servi1 on the Mexican border during the fluI " of the last year. kellys were in SCI vice all along the international lin and in every place they more than hel their own.
 | While the motor truck has bee called upon to perform any number seemingly impossible tasks, neverthe