Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1918-09-06

subscribe to fund, would not strike the man with
relatives in service surely as card urging
general patriotism of those who cannot go into the
trenches.
Of the hundreds submitted at each campaign to
the Liberty Loan poster committee, only ten or
twelve are selected This collection is chosen with
view to reaching all classes. Thus, certain of the
posters for the last loan made particular appeal
TO the foreign born element, the farmer the child,
the sentimental person, the business man. study
of fairly complete collection of posters, sucn
that at the Congressional library, shows still
more clearly the changing appeals mace 10 the
American public as 1t was affected by the SINKING
OF an unarmed snip, the wheat shortage, great
batt+S.
This matter of timeness is one of the mcst
important elements of poster. If stress is being
LAID on the saving of sugar. then wheat conserva-
ton appeal is undesirable. When American sol
ders are engaged in a heavy drive the hghtinS
spirit is accentuated.
Always originality is at a premium. 1t is a
special cause worry 10 the Liberty Loan poster
committee Ihat request Tor designs embodylns a
brings in hundreds literal PICTORIAL
representations Oh the suggested That is,
for over the top poster viii result in L1s
descent regiment OF sUlGierS drawn IN all de-
greeS of skill, steadily going over the top OF
trench in the regulation ATTITUDES OF tenseness.
besides timenness and appeal, the poster COM
mittee must consider expenses. Ninety per cent OIL
posters are displayed il the interests OF the
Liberty Loan. Some $2UU,UOU spent the {
posters for each campaign. This Inquire is not rep
Tesentatve of the regular cost OF advertising, be-
window space, fences and office walls are
donated to the government by business concerns
all over the country. Furthermore, the lithogra-
pliers who manufacture the government posters ac-
cept contracts almost at cost Considering usual
advertising rates, it is safe to say that IL would
cost the government $500, 900 to display TO-
100000 posters. In selecting posters IRON the
point of view of economy, the committees figure
that sheet developed in two colorS on thin paper
is much cheaper than six or eight-color painting
printed on heavy paper or cardboard
About twenty photographers are at work on the
Fourth Liberty Loan posters which are now al
most finished. The marine corps, which has dis
played some strikngly Yirile posters in its re-
cruting campaigns, is proud of the fact that it
Autographs its posters in its printing shop in
New York City. 1t is characteristic of the marine
corps that it's printing shop should be spotlessly
clean, almost unprecedented idea in the printing
world. 1t is also interesting to note that to the
marines working in the shop the floor is always the
deck and the ends of the enormous presses
fore and aft. While many of the marine cuIps
posters bear the signatures of famous STtsts, a
number have been done by the home talent, or
rather genius of the marine corps. Where a
marine is discovered to have artistic ability which
can be used for corps purposes he is given Jppor-
tunity to develop it and may be sent TO the
New York headquarters and given training.
The question of the rank of American war post
tiers as compared with foreign designs cannot be
finally decided until after the At present the
French posters considered by many artists as
the best so produced. The characteristics of a
nation are reflected in its posters well as In its
other forms of art. The posters OF the Slavic ma
lions are marked by romantic feeling and an
posters also present emotional appeal; but the
British rely strongly the intellect and I'M
Outstanding of the public. American posters are.
characterized by informality and dash.