El Paso herald. (El Paso, Tex.) 1901-1931, 1918-01-26

1ARTDIE conditions have not
M tended to make the path Of
the motor car dealer any
smoother travelling. In fact. in all
parts Of the country there is notice.
able a tendency among motor car
dealers to rest on their oars" and
await developments.
The opening Of the magnificent
new home OF the Lone Star Motor
company is. therefore, a subject for
more than passing comment The
Lone Star building is unquestionably
the finest, most complete automobile
sales and service station on the con-
tinent- That statement is made with
the full knowledge that there are
some magnificent salesrooms in both
Los Angeles and New York, and some
finely equipped service stations on
Long Island, but nowhere. under one
roof, is the new plant Of the Lone
star Motor company surpassed
Formal Opening to Be Held.
Pending the arrival OF some thing
for the salesroom floor, president E
G. Perry has not yet set the date
for the formal opening but it will
Pasoans viii then have an opportuni-
~ of inspecting the latest ideas in
motor car salesrOoms and service sta
lions
The new Lone Star building is al
the corner Of West San Antonio and
Leon streets, one block west Of the
old quarters. The entire building Of
four floors and basement is devoted
10 the uses OF the Lone Star Motor
company. The building and site rep
resent an outlay OF $4,000, while
the equipment Is valued at $4,000.
Unlike a general store. It is prac-
tically impossible to estimate an in
vestment OF stock" IN. an automobile
concern. for the turnover is too rapid
However, It may be said that in 1917
the actual business done by the Lone
Star Motor company totalled S1,002.-
$3.50. The employees had Million
Dollar club" and II was their object
20 do a gross business Of 100000.
They succeeded, with a margin to
spare This year the Million Plus
club" IS out for a gross business Of
s1.500.0 900.
Big Payroll Account.
There are IS employees on the Lone
Star payroll this week, and the prob
abilities are that 100 will be en-
ployed when the selling season gets
into full swing The January payroll
exceeds sSo, 900.
The exterior OF the Lone Star
building is Of dark brick with
dragged joint. The trimmings are Of
east stone, enameled white. The
largest plateglass windows In FL Paso
furnish light for the ground floor,
while Fenestro windows make the
upper floors the best lighted in the
city. Mr.. Perry asserts that he has
the best lighted building in Fl Paso.
First Building Of Kind.
The building is entirely fireproof
and. in more than one respect. has
come very novel features. It is. for
instance. the first building to be
Erected in e Paso OF reinforced con-
crete without beams The stresses
usually falling on the beams are cared
for by q unique system Of reinforce
ments. The ceilings are absolutely
smooth.
Entering from West San Antonio
street. the visitor is impressed with
1he luxurious finish OF the salesroom
with a floor space OF Is BY 40 feet
The floor is tiled. while the pillars
and walk are beautifully decorated
IN Tiffany style. Brascolite lamps
furnish night illumination.
The salesroom is steam heated and
a system OF washed air ventilation
viii insure GOODNESS IN the summer.
The private telephone exchange Is
N ont Of the entrance and the op-
erator also serves as Information
for visitors.
offices Largest IN City.
The Offices are said to be the larg-