Arizona republican., 1918-05-05

Editors NOte:-TO determine the relative position of the motor truck and horse in the pOrtation world, the Kissel Motor Car company brought the case of Motor Truck vs. Old Dobin to trial" Letters written to Kissel truck owners were used as testimony" The following is an account of the court proceedings' as held at the Kissel factory, the ''counsers' sum- ming up; the judges" instruction to the jury and the verdict rendered)
 "The long expected verdict of guilty in the case of Motor Truck vs. Old Dobbin has been long expected by the public says H. w. Nerney of the KisselKar. Never has a case held such universal interest as this one in which efficiency and economy of the motor truck was proven superior to that of the horse Old Dobbin brought to bear all the heavy artillery of past generations to prove that the horse- drawn equipment was the logical means of transportation, but the sworn testimony of witnesses for the motor truck proved without the shadow of a doubt that the day of the horse was over. They were all emphatic that present day business conditions de- ] llldHutu lllt ltAdD4lltN anu utDtHudDll- | ity of the motor truck.
 First Witness Calle
 "The first witness to be called was a prominent wholesale fruit and vege- table merchant in Iowa. He testified that his motor truck delivers supplies 1 to a greatly increased area that in- cluded customers who formerly had to go after them when he employed horses. Also, that since installing mo- tor trucks, his uninterrupted and prompt service was continually com mented on by his customers.
 "One of the leading piano dealers in | Nebraska testified that since pUrchas- | ing his motor trucks in 1912, he had more than doubled his territory radius without materially increasing his ex- | penses and that on the long hauls it easily does the work of three teams Lumber Dealer Testifes
 Similar testimony was given by a l lumber dealer in Kansas, who made a strong impression on the jury by stat | ing that since purchasing his motol truck in November, 1912, he had in- creased his delivery zone 15 miles, and that whereas his two wagons anC teams formerly made 10 miles eacl daily, his truck has made as high as 72 miles day, at an expense of only 1 $S.90 per day.
 "A successful merchant in California testified that since purchasing his mo- tor truck four years ago, he had dis placed his four horses and two wagons and that whereas his horses made from 25 to 2S miles daily his truck averages around 100 miles a day, and that by putting in 13 hours. he can do tho same amount of work that it formerly took four teams to do
 Furniture Man Next
 "A prominent furniture man in Wis consin testified that since purchasine his trucks in September, 1914, he haC increased his out of town business 6l per cent, which enabled him to make added profits to cover the cost of his two trucks, and pay the upkeep ant drivers wages for the first year. The second year and every year since ther his increased business had been velvet
 Similar testimony was given by . box manufacturer in, Maine, whose two motor trucks displaced 10 horses anC five wagons. and averaged so mile: per day over country roads. He offer delivers goods 40 miles across tn, country instead of using the railroa q
 Then Cheese Maker
 "A leading cheese manufacturers ir Kansas testified that he displaced si, horses and three wagons by purchas. ing two motor trucks, which make be. tween 60 and 75 miles day, and at : cost of $50.00 a month. His team, formerly cost him $500 a day.
 "A successful farmer in Californi; sskl he uses motor truck to han fruits and produce 30 miles to tn railroad. He makes two round trip, day. His team used to take two days to make one complete trip.
 Motor Trucks Sums Up
 The counsel for the Motor Truck il summoning up the testimony to tn, jury, said; Whether you are a man. ufacturer. wholesaler, contractor. oi retailer, is it not worth something f, be known as progressive and to b, able to render your customers per feet service2 Is not a saving in over head expense worth something. espe cially when you can improve you transportation service at the sam tlmef How about your customers wh, live outside the limits of your presen delivery system? Don't you want thei, Y buslnessY Can you operate two team! kof horses with driver on S7.4O a day. Mind you this includes depreciation interest.
 More Profits-What?
 Wouldn't it mean more profits f, you if you could double the mileag of your horses without correspondin. increase in expense? Isn't it wortl something to deliver goods in one fourth the time it now requires an, : in better condition? Wouldn't it meal more money in your pocket to increas,