The Birmingham age-herald., 1918-09-29

| in France are expected to do valuable personal work in increasing the
 amount of subscriptions This will be accompanied by the sending home
 from France of 10,O00.000 postal cards which are already in the hands of the soldiers. They have been given out
 with the request from the government that each man write to 10 of his friends asking them to subscribe to the loan, and thus back up his work in the trenches and in going over the top.
 But I must not forget the generous work of the moving picture men. At the request of the publicity bureau 30 of the chief motion picture stars have made separate films for this drive. Each of these films is about $50 feet long and enough prints have been made to supply more than 3O00 separate films for distribution to the motlon picture houses. The facilities will be employed to book and dis tribute tkese films and they will be shown in all of the 17,500 motion pie ture theatres of the United States, while the drive is going on. Each of the original films cost something like l s2000 to produce, but there will be no 1 charge to the government.
 
 address the audiences at theaters and other places throughout the country are , already at work, and subscriptions are being taken in many instances. During
 the last loan s4,Oo0.0o0 worth of bonds
 were bought at Keith's vaudeville thea 1 tre in Washington, and it was there that President Wilson, who had already sub scribed S25,000 to the third Liberty Loan. agreed to take one more $50 bond on the installment plan, if 100000 other loan subscribers would match him. This took l the theatre by storm. The President s
 challenge was then telegraphed to 20,o00 1 speakers and the proposition was put be- | fore 20,000 audiences during the last l three nights of the drive. It was also 1 telegraphed to all Liberty Loan commit ! tees, who put it up in the clubs, hotels, restaurants and in every place where men gathered. It cost more than S4OD0
 to send the telegrams, but the result
 was that 100000 Americans matched the 1 President and the amount of the loan was increased thereby to the amount Of
 s1oo ,000 The whole of this came from men who had already subscribed to the
 loan. In some places the matchers were ] known by a special name. In Chicago 1 they were the Presidential Class and 1 in New England the "Wilson Loyal Le-
 gion" In many places a badge, con- 
 l ssting of a knot of red, white and blue
 ribbon tied around a match, was used. l I close this letter with a few of the 1 ''Iiberty Loan slogans which will be printed in some form ell over the coun- try You will see them in the newspa- pers on the hotel menu cards, in the store windiws, in the street cars and in every other possible place. Similar slogans have been prepared by the thou sands and sent in to the publicity bu- reau Here are some samples: | Down the Hun with Dollar and Gun.
 Every Dollar makes them Holler. Go Down in Your Pockets or Down on Your Knees.
 The, Man Who Won't Lend is the kais-
 CTS Friend.
 Yours not to Do and Die, Yours but tc
 Go and Buy.
 Prove Yourself True to the Red White and Blue
 Put Your Dollars in Uniform
 Make Your Dollars Fight. Buy Liberty
 Bonds.