Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-01-30

.,rher,'s bound to b. a whole lot
cate In them don't-waste-noth tn
,,, circulars" Abe commented, be
a,,se plcnty OF people IN getting let
,cr, from the food conservation COM
r,Iss,on 10 go slow on sugar which
ann rIsyed taking even two-grain
s,r,barln tablet IN years already, and
,n, rhances Is that there has been
,n,s and tons OF circulars sent out to
n,h., people which on account OF
,ncir Gyers oder religions wouldn't
any account eat the articles OF
fnoJ which the circulars begs thsm
on no account TO eat y'understand" B."
oNpd next year them circulars will
be stlll less necessary because enough
re,pIe is going to get rheumatism
f,,m living In cold rooms, TO cut
do,yr the consumption OF red meats
over so per cent" Morris declared.
well. something has got TO be
dcne 10 make people go slow on
usipr up coal, Mawruss." Abe said.
(which the way 1t Is now, Mawruss,
twice as much coal is burned In one
nisht 10 manufacture electricity for
skv sign that Toasted Sawdust Is
the Perfect Breakfast Food on ac-
count Il Is made only from the best
grades OF lfnnthStt Yellow pInVs
ysunderstand, as would run an alryo-
plane factory for n week, understand
me and children fooling away their
Tune IN the streets because II coal Is
used 10 heat the school buildings,
y'uuderstand there wouldn't be
enough left for the really important
things like lighting up the fronts OF
vaudeville theayters with the names
OF actors or telling lies about the
mileage OF automobile tires by means
u couple million electric lights
every night from sunset TO sunyse,
understand me-"
still there's a good deal TO he said
on the other side. Abe" Morris re-
toricd. which II the new coal regu-
iatiuns is going TO make an end Of
the sky signs. 1t will cut off practical
" all the reading that most New
Iorkcrs do outside Of the newspapers
y understand Then, again. there's a
whole lot Of people aside from stock
holders in electric lighting companies
which used to make a good living
out uf them sky signs. For instance,
what's going to become of the fellers
that manufactured them and the firm
OF certified public accountants nebich
which lost the job OF adding up the
Figures on the meters. because while
any Schlemie! with a good imagina-
ton could be trusted TO read the or
binary meter, Abe, the job OF figuring
the damages on a sky sign which Is
eating up a couple OF million k1lo-
watt years every twenty minutes, Is
something else again"
And yet. Mawruss, while ! amt
got such a soft heart that I could
even have sympathy for an electAc
lighting company, understand me.
still ! am sorry TO see them sky signs
20 Abe said because lots of fellers
from the small towns, members OF
Rotary clubs and the like, used TO get
great deal Of pleasure from seeing
a Kitten made out OF three hundred
iNou@nd electric bulbs playing with
"a snool OF silk made out of five hun.
dred aud fifty thousand bulbs. and
there was something very fascinating
about watching that automobile tire
which used TO light up and go out
every once In while somewhere
around the upper end Of Times
square"
Sure I know" Morris said. "but II
YOU was spending your good money
Tor such an advertised tire. Abe, II
wouldn't he very fascinating to watch
" blow out every once In while on
account the manufacturer had 10
sklmp the rubber In order to pay the
electric light bills, Abe, and II any OF
mem members OF Rotary clubs is In
the dry goods business and has 10 pay
fancy prices for spool silk, Abe, they
are oser going TO thank the salesman
Tor the good time they put In. while
IN New York rubbering nj his firms
sNy sign, because YOU know ss we'll as
J 90. Abe. when 1t comes right down
'c II, nothing costs customer so
much ns free entertainment"
ot courSc, Mawruss." Abe said.
N" idce OF them electric sky signs
y NOT To entertain, but to advertise
ana as an advertising man told me
the other day, MNwruss, the adver-
used article is Just as low In price as
l'e same article would be II unad-
Ner'lsed, the reason being that the
advertised articles output Is greater