Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1918-07-29

study in psychology to investigate
that peculiar quirck in the feminine
mind that impels the female of the
specie to don warm, dark velvet
hats and thick, coy furs in the
heat of July or August and filmy,
lacy straw hats and no furs in Jan
uarv
I am a woman but that quirk is
evidently not in my mind and per
haps it shows the lack of a feminine
trait, but | doubt it Rather | fat
ter myself that it shows just lit
tie more common sense and good
Judgment that I viii not don those
warm. uncomfortable garments
when cool-looking, lightweight and
comfortable dresses seem to me
much more becoming and in keep
ing with the torried heat of July.
Coming events cast their shad
0wS before them. which probably
accounts for the fact that there is
on display in one OF the show win
dOwS of a down town store an array
OF dark velvet hats mark YOU in
July-tempting woman TO invest
now in such headgear and to put
aside her pretty cool hat that she
bought a month ago The display
no doubt forecasts what will be
proper to wear with the coming of
snow. but why tempt three months
IN advanced
Contrary to my usual wont ! Wis
tied the down town stores Saturday
highland you will recall that Sat
urday night was some" hot Per
haps | am plebeian, for l live on
the outskirts of the city where in
TIE evening we women don the
coolest dresses we can find and sit
On our porches and keep fairly
comfortable But as I visited the
stores Saturday evening I grew
warmer and warmer as l watched
the women that thrOnged the
streets, and before returning to my
home I had on a real 'peeve." The
velvet hats were the beginning of
the "peeve." the summer for aug
mented it, the long heavy hot-look-
ing coats increased it, and tailored,
tight-fitting suits had raised it to
such temperature that the only
thing | could do was to go home to
tStd pc anu DlOIt SutI SlBUlS.
Why should velvet hats be shown
in July. offered for sale in the torrid
heat, tempting the woman of small
judgment 10 purchase? In the first
Place they look decidedly out of
taste. in the second they are hot
and uncomfortable and n the third
place they are in direct opposition
10 the injunction of the government
to conserve money and clothing
therefore they are unpatriOtic. The
woman of good judgment and sense
viii not be tempted by a display Of
such articles at this season of the
year. but the girl who is struggling
along on a meager wage is the one
that will fall before such tempta-
ton and ii is she who Will soon be
wearing the velvet things What
peculiar turn of the femme mind. I
repeat, possesses a woman to don
velvet hats in July and airy sum
merry hats in late January when
the snow is still blowing and most
people are cuddling into warm furs.
Look at the show windows display
ing mems headgear. Do the mer-
chants offer fur caps. velour and
W =,
cool looking panamas and other
masculine summer headgear. Per
haps they are offered at a reduced
price and several men have con-
fessed to me that they are this wear
wearing hats purchased late last
season at a comfortable reduction
IN price. Why do not the mer-
chants that deal in womens hats of
Ter the same advantages. permit
ting the girl who has grown tired
of her month-old hat to purchase
another one at reduced prices as
the season wanes?
But the summer fur. in the slang
phrase of the small boy, gets my
goat" Could l see but one redeem
ing feature in the summer fur I
would at least concede that, but I
can not do it. II is an affectation
that is neither pretty. attractive
LOT indicative of good judgment
Furs are expensive articles Of
dress. expensive in the first in
stance Of their purchase. expensive
TO keep in repair, but are beautiful
to look at. most comfortable to
wear and dressy in proper season
during the cold snowy months of
the middle winter. 1t fairly makes
the persipration roll down ones
back TO see the girl wrapped IN
furs while the hot July sun beats
down mercilesslv. i even makes
enc feel uncom Portable to see her
carry it on her arm. which seems
&c be Just as popular a style among
certain classes of women. Does
anv woman imagine that she favor
ably impresseH the masculine mind.
CT improves herself IN his sight by
wearing her summer furs? | have
vet to find the man who approves