Evening star., 1918-07-09
ADVERTISING MEN :
(. AID FEDERAL LOANS
Associated Clubs Committee
Checks Promotion of Spec
uIative Securities.
At SAN FRANCISCO


stress of a national emergency the
government literally turned upside
down all calculations that bankers
had. up to two years ago. regarding
the number of investors in the United
States. The securities market was re-
stricted to about one In ten Ameri-
cans, in the estimate Of the bankers.
When advertising began to uncover
tho latent capacity Of the country for
absorbing liberty loans . new era
dawned for those who sell TO the in
vestor. said Harvey A. Blodsett. pres
ident Of the Harvey A Blodgett Com
pany, st. Paul, in an address today
before the financial advertisers' de-
partmsnt at the convention Of the As
ISOLATED Advertising Clubs in this
city.
Columbus thought he had discov-
cred India when he landed on the
shore of San Salvador" said the
speaker. He did not discover q nSw
one. 1t s rsm.insa nH for suSsequens sse e eGr 9r
plorers to determine the fyll extent
Of the continent. Likewise, the banker
who thought his America was fully
charted two years ago, in reality had
0hty thC 4EluBS-
Banker Has Broad Obligation.
Because of the bankers important
position in relation to financing the
war he has taken on new obligations
to the community. said W. & Kirk
patrick of Portland, Ore. to the imam
cial advertisers department The
bankers influence must be applied for
people. his community and his coyn-
try. Newsy bank advertisements that
tear away the veil of mystery from
banking will do much to Increase vol
ume of deposits, Mr.. Kirkpatrick said.
Delegates to the convention were
amazed at the scope and accomplish
ments OF the national vigilance COM
mittee Of the National Advertising As
ISOLATION. as divulged at a conference
of cheirmen of vigilance committees
reaus. Identified with the various ad-
yertising clubs.
Vigorous Work Of Committee.
OF tremendous Importance to the
small investor and to the government
have been the vigorous steps taken by
the national vigilance committee
securities. especially in the oil field
Innumerable influential newspapers
have declined speculative security ad-
vertising. due to the suggestions OF
the committee. because. as Secretary
Husser said. "Our national obligation
now is to win the war-be we news
paper, investor, business man or pri-
vate individual. And we cannot re-
move money from government service
in liberty loan bonds or tho stamp Sc
projects without suffering the stigma
OF being unpatriotic."
States Take Law-Makins Steps.
Nineteen states have O model adver-
tising statute now. and eighteen other
statcs have taken decisive steps in
the form Of laws against deceptive
advertising.
Business of a wide variety has
gained the benefit of the constructive
steps OF the national vigilance COM
mittee. AS the speaker pointed out.
tsp It's puIit.ye dtIye and preventive Pre- operations
fraudulent oil stock promotion. decep-
tive land selling. rubber company pro-
motion. motor stocks. tire stocks. pux-
ale schemes. food products. mail or
der and correspondence school abuses.
motion picture promotion. paint and
oil trade troubles, medical prepara-
tions and classified advertising de-
ceits. as well as numerous other cases
in which advertising was used to the
ment of advertising a. . useful eco
nomic force.
German Trade . Menace.
when this war for freedom is
won." said Herbert 8. Houston, New
York publisher. in his address today
before the convention. Germany must
not be allowed to prepare for another
war by growing rich in competition
xrytf rhnaa tndn0fYtAa n RhA hn .
all but destroyed in this war. That
would be permitting the robbsr 10 set
robbed"
Mr.. Houston. who is a former prssi-
dent Of the Associated Clubs. urged
to get ready to meet the German COM
mercial drive, which. he declared.
would como after the war. He said.
in part:
able and exhaustive plan. prepared by
q great German engineer and business
man. and recently published In Ger
many, in which the most subtle and
indirect ways are outlined Tor gaining
q strangle hold on the business OF the
world. And bear in mind that not q
German factory has been injured dur
ing the war. Every one of them IL
ready to begin production the minute
the war ends, and is prepared to push
production at top speed in order TO
get q running start In the worlds
markets against the countries whose
factories have been destroyed BY Ger
man guns.
"The only sane. strong way 70 pre-
vent that catastrophe Is to organise
the present League of Free Nations
into q permanent League Of Nations.
Then organized business In the
League Of Nations could 90 forward
and rebuild the waste Of war and be-