Evening star., 1918-07-08
ADVERTISING CLUBS.
| PRAISE WAR WORK
World Experts IN Session at
/ San Francisco Hear Of
Publicity Service.
sp.es.t psspsech % n, SIM


SAN FRANC1sC0 July a.-Nsver
business a. well a. the professional
side Of this calling been put more
severely to test. declared William c.
DARCY. president Of the Associated
Advertising Clubs Of tho World. in
opening the nrst business session Of
the world advertising convention In
this city this morning.
Our men stand in the trenches OF
Franco" no said. 'Those of us who
remain at homo stand to their duty
Of winning the war in America. for
this war must f1rst be won By the
workers In America before 1t can be
finished by the lighters in France"
Among tho other speakers this
forenoon was c. r. Macauley. tho
New York oartoonist. who told what
moving picture films have done to
help advertise tho war and the needs
of a nation at war.
said. 'It needs money. Money IN
sums SO vast as to be utterly incon-
ceivable to the human mind. Liberty
loans are established. You multiply
the voice Of the nation until 1t calls
into the ears Of every man, woman
and child In these United States. And
the result in every case is magnih-
cent response in oversubscrtptions.
The Red Cross raises its voice In Pc
half Of humanity. Through the media
you control Its chest Of mercy is filled
"A man in the White House in
washington-the President of the
United states-writes e message to
all mankind. he continued. You
crystallize that message into silver
bugle call to every liberty-loving man,
woman and child in the world Fight
Fight on-untfl the world Is made safe
for democracy.
Discussing further the war and it's
Darcy continued:
Readjustments Call for Wisdom.
EVERY moment unearths necessity
for nsw adjustments. Peace will
bring the greatest of readjustments.
Individually and collectively We must
organize and prepare for bigger un-
Outstanding and use of advertising
power-that we may better meet the
new order of business which Is bound
to spring into reality the hour that
peace Is heralded. Let US not walk /
blindly. but reflect with professional
astuteness and Justify the function OF
this associatin of clubs.
Probably no great world force has
grown 30 much as advertising in the
past few years." he said. Thinking
people everywhere are eager for a
better understanding of this vital
power that touches almost everything
that man eats, wears or uses-a pow
er that reaches beyond to community
needs and the very purposes Of ma
fion.
TN Washington, where war neces-
etty has created a huge and widely
ramifled administration to supplement-
the existing departments, advertising
has been made an arm OF our govern
ment Before it was accepted, 1t was
examined, classified, grilled and drill
ed, just as some body of recruits
would be handled. Offering their all to
the government.
into the military service Of the gov
ernment was made possible In the
creation of tho division Of advertising
on January 20, By an order OF Presi-
dent Wilson. The Associated Adver-
tising Clubs are the sole prosecutors
of the division of advertising. Every |
mothers son of the committee OF
seven is proud to claim allegiance to
this organization.
There never has been time IN the
worlds history when service counted
for SO much or its meaning stood SO
plainly revealed. To the credit OF
Chairman William H. Johns. the divi-
sion of advertising has fully met the
exigencies of the occasion. Its serv-
ices have been shared by Red Cross.
liberty loan, Emergency Ship Corpora
tion, Y. NJ. C. A.. smfleage campaign.
ordnance department and direct ac-
tivitfes of the government
The Associated Advertising Clubs
have actively stood behind the divf-
lied 143 war committees to assist in
all of the great work that originates
at division headquarters"
President Darcy paid high tribute
to the work of Merle Siderer OF 1ndi-
vigilance committee Of the associa-
tion, for the work Of that committee
in stamping out fraudulent advertfs- |
ing. The purpose OF the committee IL
to eliminate tho last bit Of fraud or
people may depend absolutely upon
every printed announcement, thus
making all Advertising more effective. |
On this subject. President DARCY !
continued:
wisdom of this committee that Of all
the hundreds of cases that have been |
handled in and out of court not in
any instance has the committee trans |
gressed the proprieties Of legitimate
with any other spirit than that Of |
fair dealing to those most concerned |
tho accused and the public:
Here and there are still to be found |
oases for crooks thirsting for easy
money and brazen in their attempts |
to rife the pocketbook of the unsUs- |
pecting public" he said. "In these |
cases the vigilance committee goes
before the bar Of Justice with evil
denoe that cannot be denied. Crooks |
of bygone days that have discredited |
advertising BY their nalfeasance look |
out from behind prison bars to con-
famnlafA n cleaner profession"