Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1918-01-22
YOU AND YOUR CUSTOMER.
Hints to Merchants Who Would Hold
Business.


y store will reflect the character OF
the owner. y well-lighted. clean and
|tidy store means n clean cut. active
merchant. while the hit and miss array
in a dirty store window and Il slovenly
stock belong to "Mr. No. We're Just
Out" Women. as q rule. are very keen
and. as a rule. tidy and clean, and they
generally will avoid the store which Is
upset and untidy. while they will flock
10 the spick -and-span store.
Many shoppers don't like to enter n
store that Is untidy. and as a store
which Is neat and clean will get the
business even If few more cents is
charged. Again. woman does not
like TO have the wagon of store that
the whole section OF her street knows
as "a slop shop" deliver goods at her
door. 4 store can sell low price mcr-
chandisc and still be clean, and in a
like manner a store may have the
finest goods and be untidy and dirty.
The shoppers Of today want to feel
that they are getting the best Of every
|situation. and a successful shopkeeper
should help them feel 1t. or course,
confidence must be established to back
up your sales. and 1t is up to you to in
spire confidence. Few merchants seem
to have this faculty. but those who are
faithful in their work are faithful in
their statements.
People ever crave confidence. and II
you show n man an article and he asks
you If 1t is all wool. tell the truth about
il. The truth may hurt sometimes, but
you will inspire confidence, and when
once confidence is inspired customers
will trade with you.
Memory Is another valuable thing to
he cultivated. Get to know your people
by name whenever possible. good
memory is wonderful asset to every
storckeeper. II pays to cultivate O
memory for faces and names.
How pleasing II is for customer
who has not entered store for some
time to bc met in q courteous. affable
manner with a pleasant How do you
do. Mr. So and So?" The Ice is brok-
en-. and the customer Is at once plac-
cd in a receptive mood
"Thc writer" says Edward Bill.
dropped into haberdasher's to pur-
chase fresh collar. The storekeeper
was polite and courteous. he showed
me what asked for, sold me the COL
lar. gave me my change and per-
formed his duties in a thoroughly po-
lite but automatic manner. 1t was
summer. and later in the day my COL
lar had wiltcd again, and I went into
another store. This time was greet
ed by merchant.
HE found a collar that thoroughly
suited mo: then he seemed to have my
welfare so much at heart that he i'm
pressed upon me that could save forty
cents by taking one-half dozen. Need
less to say. was Influenced by his ar
gument and thanked him for his inter-
est In my behalf.
Il supposed by this time he figured
that he had me. for before my change
came back he had shown me some new
ties and actually hypnotized me into
buying two, and almost persuaded me
that | needed new dress shirts. and
after left felt myself the gamer for
the entire transaction.
True. I went into that store to
spend a quarter. and before l left l
spent three dollars, but l felt I had
in my possession equivalent for my
money, and the next time l need any
thing In the haberdashery line. rest as
sured the man who last waited upon
me will have my Observation-Disclosures
Ledger.