El Paso herald. (El Paso, Tex.) 1901-1931, 1918-05-08
lDCLUB CHOOSES
BOARD FOR YEAR
Will Boost Red Gross Drive
Endorse Book From the
Commerce Chamber.

N 2 CarlOck was elected president
Of the Advertising club at its weekly
luncheon at Hotel Sheldon Wednes-
dav. Fabian StoIaroff withdrew from
candidacy because of his impending
enlistment in the army. William L.
Winch was elected vice president. fol-
lowing the withdrawal Of Fl. T. Bowie
smith Williams name was Withdrawn
from candidacy for secretary and
treasurer. and r. Weinstein stood
elected TO the office Directors elected
were j. r. Benton, Fred Lazenpyt J.
II Serau. Il r. McClintOck- ScoLt
white. A. j. Fraser, William H.
Schultz z--
AS next week win occur the joint
weetiur. Of the various clubs with the
I chamber OF commerce, installation on
/ these officers will take place May -
WIN Advertise Red Cross
H C.. Taylor announced tnal tu1
club had been requested oy HlL-
{ chester Cooley. chairman OF the com
r-frree on the next Red Cross drive,
[ to take charge Of the advertising ah9
publicity for the campaign he me e..
that a committee De appointed ~
meet with Mr.. Cooley at once nus
] vas carried and president j. = Zen
ton appointed as this committee tHe
Z foI1ovrfno- A. L Rowlands. chairman
I William r. Winch. Robert Page ana
indorse Business Mems List.
a letter from W c. Hepburn, pres
/ ident Of the T. =. A., concerning q
3 n-onosed publication by the chamber
I r. Commerce was read. This publica-
ton is 10 be an indeXed volume cen
] tanning the names OF all 1lsllrs
/ houses and manufactures in Fl Faso
I Ii is proposed 10 print lu,ou0 COPE
I and distribute them through Ne"
I Mexico. Arizona and west Texas AZ
--sr+iefna- which is offered at aoso-
I Int cost. is now being solicited from
I fbs business houses OF the city aul
ne endorsement Of the Adciuo was
I sought. T. W. d'Allemand moved ma
the club not only endorse lne 1 ooH
I hut write strong letter in us laFot
/ which could be used in selllns space
Z This motion was carried
] Truthfuluess in advertising wa
4 the KEYNOTE Of a technical TAX ue
Iivered by NJ P Carlock, the new
president. who spoke in part as lol'
lows: ,,s +-r+bfrI
! II must be brief You must convey Q,
the reader in a simple way som lillIls
isbout the article Describe the arIi'
Gle correctly and faithfully -aLh .
YOUR audience just like you WolI'
To vour customer If face TO face vs.
! Slain sfmDle language. The simples
terms are always the most poWeEL W
Be clear. be enthusiastic II you IKE
hut above all. tell the truth Alle
Won have done all these things IN tn'
fewest words possible. state you
price. which must be honest ana Lall
I then sign your name-you can 90 III
/ more
/ I'm FL Paso. II you wish TO reacl
n the better American and Mexican
II homes. you viii want 10 use the oalL
N newspapers. Newspapers are IN
I. greatest advertising media IN IN
u world today
N New Members Nominated
/ Nominations for membership wer
stacy Is. Moore. H F. Schaldach, /
= III Rfnehart and A. A. Harris
2 II was announced that Rev j. n
al Jackson would deliver at an carr
u meeting. a lecture on the psycho-os
] OF advertising. and a fun attenoanc
/. was urged. as Rev Mr.. jackson Is a
II authority on the subject, it was sal'
III Within a short time, A. j. New
| rnver OF New Orleans, southern VIC
III president Of the Associated AdVertis
/ ing Clubs Of the World, VIII be
II guest Of the local club.
III Among the visitors were Jane
III Black of New York, and George De
: Land new organist OF st. Clement
church