The Birmingham age-herald., 1918-09-29
ADVERTISING THE LIBERTY LOAN-By Frank G. Carpenter

5000 communities dtuing the present drive. Honor flags will be hung from the windows of all business concerns whose employees buy bonds in excess of i5 per cent of their number, and honor rolls containing the names of the sup- scrbers will be posted daily in small communities The honor flag competition is valuable feature in the getting of subscriptions.
 Another big money getter which re- lates to the individual rather than the city is the Liberty Loan button. Many of the button factories are busy making buttons for the present drive, and tens of millions will be required before It IS over. The number estimated for the last Liberty Loan was 15,000.03Q, but short ly after the campaign began this had to be increased to 24000 coo, and the mum Der needed is now so great that the cost is an, important item. That of the buttons used during the first and sec ond loans was about one-half cent each. Those buttons consisted of metal pase with a celluloid cover on which was Autographed the design In this loan the celluloid has been omitted, both on ac- count of expense and from the fact tnat 1t is needed for the making of explo- sives. The result is that of the de- Sl5H IS iOW AhhOSIdpHcQ oii MY itself and the buttons cost only about half as much. More than 3O,OoO'00 but
 tons have already been ordered, ana the saving thereon< is $67,0oO.
 For the next three weeks it will be
 impossible for anyone to get out ot slshi
 of the Liberty Loan emblem, or out ol hearing the appeals for subscriptions
 If one goes to the theatre, the moving picture show or any other assembly ne will be sure to hear q speech of fouI minutes or more on his duty to subscribe , to the loan. If today he goes to any one of the 14G,000 churches he may near Liberty Loan sermon made at the specla request of the Secretary of the treasury when 125,000 ministers have been askeo to devote their addresses to this subject alone. Secretary MeAdoo mas issued for their benefit little pamph- I let telling them how to conduct Liberty Loan services and get the maximum re- suits.
 october 12 is the anniversary or the discovery of America. This is to De q big day for Liberty Loan publicity. Through the cooperation of the ou- reau of education the publicity puI Ieau is providing 100000 communities Wlth | programmes for Liberty Loan celeEra- i tions The chief feature of these pro :; grammes will be services Ill honor ol l the men of the community who have 1 been killed during the present war Community service flags are to be displayed and the day will be one ot profound patriotism.
 | Another thing that will stimulate
 subscriptions is the special train car rying American trophies captured on 1 the French battlefields from city to
 city and town to town. There vii
 be A of these trains, two ill each fed | eral reserve district, each train con
 sisting of three flatcars and tourist l sleeper. The flat cars are to be load 1 ed with German guns and ammunition
 captured by American soldiers in Flu. rope. Each train will make foui 1 towns day. Liberty Loan speaker.
 and salesmen will travel in the touris 1 sleeper at the end of the train ant
 subscriptions will be taken as i
 moves from place to place. During th'
 third Liberty drive one such trair | sold s2,00o,0 ,0G0 worth of bonds in th' | Atlanta district alone.
 Tn this same connection our boy