New Britain herald., 1918-02-28
Newspaper Defined.
(N CIV York SUn)

iNGW I OIk SLnJ
 What newspaper should be was we'll defined forty years ago by one who was himself a newspaper writer What he wrote then is equally true today. He said:
 A complete newspaper should be a chronicle of the news of the day. local commercial general, political, legal, literary and artistic Cor so much thereof as is fit to be read by the old and young Of Doth sexes4, accom- panied by editorial comments, discussion ana criticism, with oppor- tunity for the putlic to communicate their views through it's reading col umns and their business wants and requirements through it's advertising columns. Social and religious intel ligence is a proper subject for jour- na11sn if social privacy is not invad- ed and the religious convictions of persons not made light off,
 The character of the newspapers of the United States has changed in the last thirty or forty years. There was time when a newspaper was largely political organ and the strongest feature was it's editorial page. Now newspapers are essen- tiaily mediums of Intelligence. The character of a newspaper may some times be judged as accurately by the arrangement of it's first page as by an examination of it's editorial page As a rule, the best and most important and most vital things of a newspa- per are on the first page.
 The advertising columns of some nevspa apers teem with announce ments which no self respecting or public respecting publisher should permit to appear. Legislation has at tempted to suppress fraudulent ad- vertising, but the line of demarca- tion between honest and dishonest advertising is not easy to determine by legislation or police investigation. Without desire to minimize the cf- forts of state regulation or judicial inquiry, which will always proceed on defined and conventional lines, the discovery of malpractice will rest with well informed and experienced managenn ent
 The high character of the modern newspaper has had a good effect on the advertiser There was a time when the man who had merchandise for sale and who chose the public prints to induce readers to accept hls offerings thought it necessary to ln- du1gc in extraVagant and hyperbOG- cal language to attract buyers The example set by Barnum was followed bv merchants ana the vendors of pat ent medicines. Persons of primitive nteIlience may have accepted the high flown verbiage and suffered ac- cordingIy, but today the readers of newspaper conducted in the interest of the pubic are repelled instead of
 To better method of ruacltins5 the multi tude has ever presented itself than +he newspaper, and no newspaper publisher should permit his columns to be used to deceive his patrons
 Tine daily newspaper is the con centrated result of a. few hours work, for which correspondents in the far tn ermost corners of the world have striven their utmost for which edi- tors have thought and written, re- porters have ransacked the earth, business acumen has provided the sinews of war, and compositors, l pressmen and operators in telegTaphy, ] wireless and cable, have exercised l their skill and ingenuity. The result l is a homosene oss production of won derful perfection--ncws, opinion and 1 
 At this moment in the office of a great daily newspaper half a. dozen operators may be working at typeset~ 1 ting machines composing the copy Of ! a few advertisers who are thoughtful enough to make known their wishes ! early in the day. About o'clock this l evening sixty of these men will ma l ripulate their machines at lightning: l! rate to put into type the copy of edi- ] S~fn matic and art critics Wall street ex- perts and sporting writer's to say ! nothing of the announcements of