davidaulloa/AmericanStories huggingface dataset:
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12
Americas Loyal Citizen Army Of Savers
Finds an Outlet for War Enthusi-
asm in the Third Liberty
Loan Drive

hiring well-paid press agents. They
employed war sentiment which already
Extraordinarily or actively-to help
float the third war credit Of the nation.
The success of the workers for the
loan lay largely in their realization
that they had favorable material to
work with.
One man who studied the publicity
campaign in the New York district
from the inside said that, though more
publicity was given to the loan than
to any other enterprise in the same
time, he considered the fact that Amer
lean soldiers were in France and the
perfection of the selling forces of the
Liberty Loan organizations more i'm
portant factors than the publicity.
Was there mother or u father of
soldier overseas who did not buy
bond? If there was, he or she was
the exception. Although the parents
Of the fighting men are more hard hit
than any other group by the war, they
aided the Liberty Loan with more
many cases it was q real sacrifice for
parent deprived to some extent of
financial contributions of son under
arms to pledge to pay even a dollar
dollar week for the cause of freedom.
But to the parents, the appeals-"Lend
Him Hand" and "Save Soldiers
Life"-were beyond resistance.
The presence of large number Of
Americans overseas and in the train
ing camps of course stimulated others
besides parents, though not SO init
mately. The interlacing Of American
soldiers with the defenders Of the AL
lied line brought the reality Of the sit
uation in Picardy within the magma
tive grasp Of the people of the United
States. The battlefront was 5000 miles
away only in physical terms; mentally,
it was always present for ever in
creasing group of men and women.
Again let it be said that this war
atmosphere made the American people
want to do something, and 1t is to the
everlasting glory of the Liberty Loan
workers that they turned this vague
desire into willingness to invest in
the bonds of Liberty. The people were
eager to do something for Liberty,
and they were glad to get advice such
as Harry Lauder put into the epigram:
eff You Can Buy Liberty with Money;
Then for Gods Sake Buy It."
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12

OF the issues below par, and this is
likely to weaken the confidence of small
buyers who do not understand the
mechanics of prices.
Another thing, which the directors
OF the campaign succeeded in better in
the last campaign than in either of the
previous two, is training the Liberty
Loan speakers to talk plain American
ism in their speeches and not run off
into tangents which represent only
their personal whims. An extreme
breach of propriety was made by an
unofficial speaker in New York thea
tire who said in the course of a loan
appeal that we'll known New York
regiment overseas had been completely
wiped out He was proptly admon-
ished and repudiated. Since the justi-
fication of the elaborate loan cam
palgns is partly that they are educa
tional and force toward American
ization, it is we'll that the speakers ad-
here rigidly to truth and eschew exag-
geration and false statements. In this
connection, it seems fair to remark that
the 1900 official speakers who worked
in the New York district under tho d.
rection Of Joseph Hartigan, director Of
the speakers and meetings bureau,
generally speaking, did their job we'll,
and taught the people whom they adj
dressed far more than what Liberty
bonds are. Each of these speakers
averaged fifteen speeches during the
campaign. Seven hundred of them
received special instruction before the
campaign. The wider use of this ad-
vance training will tend to eliminate
the undesirable phase of speaking dur
ling the campaigns.
Drafting the Local
Boards to Aid Loans
In the next campaign the Liberty
Loan Committee, it seems, ought to
make larger use of the selective draft
| system of the country. At present
there are 1000 local selection boards
throughout the states, and some seven
GLASSES.
These men with temporary discharges
from the obligation Of military service
ought to form backbone of civil SER
vice in loan campaigns especially They
| have been exempted because conditions
of dependency, industrial necessity,
physical incapacity, or some other rea-
son rendered them, in the opinion of
the War Department, more necessary
at home than on the firing line.
In many instances the local boards
did excellent work in the last cam
paign. but their full utility as agencies
for financing the war has not yet been
realized. 1t might be wise for all the
local boards to do what several in this
city did: call the men in deferred
classes to the headquarters Of the
board and ask them whether they have
bought a bond, and point out their
special obligation to help oversubscribe
the loan.
Another innovation which seems 70
deserve consideration, If not adoption.
is the suggestion to make the next
campaign shorter. Many persons be-
lieve the desired results could Be at
tanned in two weeks instead of four.
Prolongation Of the campaign results
in the holding off Of many subscrip-
tions until near tho end. II the end
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12
Mobilizing the
arrner and Worker

Better organization, which was per-
haps the chief technical factor in the
success of the campaign, resulted part
ly from the experience gained in the
first two war drives. The organization
in the last offensive for the dollars
of Liberty reached out into every So
cial and economic group in the nation.
The machinery for appealing to the
farmer and the laborer was notably
better in the third campaign than in
the other two. More people than here
tofore were willing to give their time
as workers.
Business men, captains ana prlvates
of industry, lawyers, physicians, min
listers, writer's, speakers, politicians,
labor leaders, actors and society folk
/ gave themselves up for four weeks to
the Liberty Loan. The enthusiasm of
the campaigners percolated down to
the rest Of the people, and every one
enjoyed great collective experience
in war finance.
So many novelties in the form of
entertainment unrelated to the specific
act Of bond selling were introduced to
attract interest that the four weeks
campaign was almost a continuous ma
tional holiday. Free shows were to be
seen everywhere. Tales from the battle
front were to be heard on every street
corner. Movie stars and operate prima
donnas performed at many places, and
the spectators did not even have to
pay the way tax.
Dignified fnanciers must have won
dered whether It was all necessary.
They must have asked themselves
whether the results would have been
less If the traditional methods of bond
selling had been adhered to. Some
commended that much energy was lost
in the great national effort to heighten
the war enthusiasm of the people in
order to make them receptive to the
call Of bonds.
Probably the effort put forth was
| more than was needed to accomplish
the same results. 1t is difficult to
measure social facts, and debate on
this point would become rather fruit
less. Perhaps it was better to overdo
the campaign than to underdo it. The
national need for oversubscription
from a record-breaking number of
subscribers was SO pressing that the di.
rectors Of the drive could not risk
failure by skipping in their plans.
Although high wages and uninter-
rupted periods of employment may
have made the average American bet
ter able financially to become bond
holder than ever before, it seems in
disputable that the patriotic motive
carried the day. Stirring loyalty that
Is willing to sacrifice was the task of
the campaign, and the plans for achiev,
ing the purpose had to be- extensive.
Loan Campaign
Liberal Education
Besides explaining to the people
what the imperishable thing is thew
are asked to invest In" the campaign
workers had also to tell the masses wha,
bonds were. Just as tho exploiters Of
the safety razor at chs time that In
serument OF progress was introduced
SOLO sne average man an education and
xssor Tor IS. so the loan workers sold
the plain citizen financial education
and bond for $50. CA year ago there
were 100000 security holders in the
United Statesi now more than 100000
600 possess Liberty bonds alone. In
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12

The common people will by this OPP
Grafton come closer to an understand
ing OF the ratio Of selfishncss to altru-
ism that Liberty bond purchase rep
resents. Many people were asked to
buy bonds to be patriotic-to enlist or
invest. This emphasis led in at least
one case to an inquiry whether the
bondholder would have to pay the
government twice year for keeping
his money. The coupon clipper will
discover that his subscription to the
third loan represented neither self
abnegation nor exaggerated self-inter-
est. In buying Liberty bonds the in
dividual merely accommodates his own
interest to that of the nation.
Commentators on the third loan have
stressed the Endorsement of the war
that the large number of subscribers
implies. They have indicated how much
easier the wide distribution of the
third loan will make the fiotation of
later war credits. These considera-
tions assume paramount Importance at
this time. But the bonds Of the three
issues are to run from ten to thirty
years.
Even those most pessimistic about
the proximity of peace must realize
that the fotation Of these war loans
will have almost unreasonable after
the-war significance. One person in
every family will have a financial in
terest in the government. One person
in every family will be creditor of the
nation. If the war debt is enormous,
the people will know they owe only
themselves.
And one Of the most important
questions that the ordinary man who is
few steps ahead Of necessity faces
will be in the process of solution.
What shall l do with my savings? is
a query that puzzles the plain citizen.
The knowledge gained in the war loans
about government bonds and securities
in general cannot fail to help him an
swer the question after peace is re-
stored.
The Thrift Habit
Likely to Persist
Many observers think it inevitable
that the demand for bonds-and for
stocks too-will be greater than ever
before after the last war loan is
faoated. Thrift will perhaps become a
national habit, and the widespread
knowledge about securities will seek
application. It is not unlikely that
the broker will have to revamp his
vision. Before this war the brokers'
clients were men and women aUho hnve
and desire to haze more. After peace
comes it may very probably become
his privilege to serve also that wider
clientele 1vho haze not but desire to
haze. At any rate, 1t is plain that dur
ing the war future loan campaign
plans will have to make allowances for
the financial change that has come over
the American people. It seems likely
that the altered conditions will obviate
the necessity of at least part Of the
circus stuff which enlivened the last
campaign, and lead to more direct bond
selling.
An enumeration of few Of the dis
cords made in the campaigns that are
over may serve as guideposts for the
future The practice Of embarrassing
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12

These New representing billions
wealth. constitute the Central Liberty
Federal District
outlines of the The left
Allen Forbes Charles V. Rch Proe H.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12

nave, and whose resources are there
tore beginning to feel the strain. Mill
IONS of the men in this country and
thousands of the women, are training
to go abroad in the service of the
United States to the end that the
wrongs done in Belgium, France, Ser
bla, and other countries may be
avenged and people given the oppor-
tunlty to leave in peace and security
Tor many years to come. In accom-
pllshing their aims these patriots will
at the same time enable our country
to remain free and secure, so that YOU.
your family, your relatives and your
friends, may continue to live and work
free from German invasion. savagery
and outrages. The question of sufficient
men, by reason of the present army,
is~s solved, but the power of these men
lies in the supplies of food. clothing.
housing, ammunition and transporta-
ton facilities. 1t is to furnish all of
these things that the Liberty bonds
have been authorized"
The foreign language division of
the publicity committee, also under
Mr.. Hartigan, told the foreign-bor
people of the city in their own lam
guage why they ought to help furnish
the financial munitions Of war to Amer
lea, and they responded. Some 100000
frenked letters were sent out to the
foreigners on Treasury Department
stationery, and many of the recipients
felt so highly honored at hearing d.
rectly from the government that thew
did their share in taking bonds. TWEEN
ty-two foreign-language committees
worked during the campaign. Milton
Wright, who had actual charge Of the
work of the foreign-language bureau
said, in commenting on the bureau:
"The programme of carrying home the
significance of the war to foreigners
in their own language and in words
they understood broke the backbone of
the anti-war feeling among them"
The New Type
of Press Agent
The press bureau, which linked the
loan workers with the newspapers. was
under the management of John Price
Jones, graduate Of Harvard and for
mer newspaper man. He was assisted
by G. Selmer Fougner, war correspond
ent and writer, and staff of forty
five newspaper reporters and editors.
They prepared 1900 exclusive editorial
articles for special publications, and
all except three were used without re-
vision.
To $50 daily newspapers, 800 week
lies and 600 class publications, the
press bureau constantly fed material
during the campaign. Their efforts
resulted in the publication Of $4,000
columns Of news, editorial. and fea-
ture articles in the publications Of the
district. The staff prepared more than
1000 news stories during the four
weeks OF the campaign. A skeleton
of the press bureau organization will
be kept intact until the next loan.
All the publicity work was under
the general direction Of Guy Elmer
son. director Of publicity of the Lib
erty Loan Committee. Mr.. Emerson Ia
vice-president of the Nation l Bank
Of Commerce. n. SIR
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12

sch George Baker, Benjamin Strong chairman;
James Alexander, P. Morgan, Martin Voge Wggin
w. Wallace w. MGarrah
Charles H. Sabn William Woodward Walter Gray
Arthur publicity The picture
shows them in 120 Broadway.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12
Shattering Precedents
In Publicity Field

The Rainbow Division, which covered
the eightysix leading industries in
the city, vastly oversubscribed it's
quota of $3.50, 900, which was half of
the quota of the entire second Federal
Reserve District. The total subscrip-
tions of the Rainbow Division Cor Ad-
visory Trades Committee) exceeded
$564,767,950.
George de B. Greene was chairman
of the Rainbow Division. Craig Col
gate was vice-chairman and Milton s.
Harrison secretary. The other men,
bers of the central committee were
Pemberton Berman, H. S. Bowers, Ar
thur B. Holden, Cecil D. Landale, Nor
ris K. Parker, Miss Virginia Potter,
Arthur j. Rosenthal, Walter N. Still
man, Richard H. Swartout, jacques
Weinberg. and Beekman Winthrop.
Nearly sixty OF the eighty-six commit
tees in the Rainbow Division exceeded
their quotas.
Outside of New York City, the actual
job of turning non-bondholders into
bondholders was done by nearly 1000
town, city and subdistrict committees.
Far more spectacular was the activ-
ity of the publicity department. The
advertising bureau, under James l.
Clarke, placed 500 pages of loan advcr-
Using in the New York City news
papers alone. The copy was prepared
free of charge chiefly by the adver-
Using agencies and writers of the dis
trict under the direction Of William T.
Mutually.
The service bureau. under Grosvenor
Farwell, arranged the Liberty Loan
features-everything from the war ex-
hibit at Liberty Land to the bringing
over of the Pershing veterans, the
French "Blue Devils" and the Anzacs
This bureau created news. Charles Dana
once said that if bog bit a man II
was not news, hut if man bit dog
that was news. It was the job of the
service bureau to have men bite dogs
In connection with the speakers
bureau Mr.. Hartigan also supervised
the labor bureau. which told the work.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-05-12
Using the War
Spirit Effectively

Leaders Of the Liberty Loan cam
paisn ga not create var sentiment hy
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
WHY AMERICA is At WAR
SHOWN IN Production
FROM AMBASSADORS BOOK

The Germans before the war, as
every one Knows today. made OF es-
pionage great national understand
ing, To he successful in this branch
of the service, IL is unnecessary to &c
very infinitely in details of psychology
and We ust all admit that the Ger
mans have thoroughly and scientif
callY organized their entire system
With what success this was attended
the allies can testify
Spying is a very essential ingredient
or RUSSIAN character. and this natura
tendency has been carefully cultivated
so that no influence Of personal honor
or feeling shall be considered IL II il
FOR the national advantage to disre-
gard il.
Their military spying Is as perfect
as such work can he. married occasion
ally by the contempt they feel for 9th
er nations in military masses
1t is the German boast. and we be-
lleVe legitimate one, that they know
America better than do Americans. but
their error is in believing that in
knowing America they know the
Americans themselves, Americas en-
try into the war proves this fact This
is shown In the picture at the Academy
next week.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
MEETING FOR MEN AND WOMEN
At THE HOOD ZION TEMPLE

The Colored Young Mems Christian
association will hold big meeting
for women and men Sunday At { p.
NJ at the Hood Zion Temple A. NJ.
E. church. next to Armstrong High
school. Colonel Roscoe c. Mitchell
will deliver an address that all the
people want to hear. The World and
the Bible Arc All Wrong TO Some
People" Miss sanada G. Morris. OF
the Second Baptist church Sunday
school will sing, accom- panied by Miss
Ethel Taylor. All women and men
are invited
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
NEW THOUGHT.

Sunday services at 4 p. NJ, in Cor
ley hall CGrace street entrance), Rev.
Bradiaw Thomson. minister. On this
occasion. Benjamin F. Brammer. of
Roanoke, Va, and author of The
New Age" will share the time in
speaking on the topic: The Law OF
Spiritual Healing" Public invited.
Healing meeting conducted by Mr..
Tomson. a the residence of Mrs.
Clark 3o2 East Grace, at r. NJ,
MONDAY Those interested in spirit
ual healing welcome.
r. +. Brammer and wife for the
past week have been Richmond
visitors. They are guests at the home
Of Mrs. Anna. NJ. Hillenbrand. 1905
North avenue. Mr.. Brammer is the
writer OF an unusual little book. on
titled The New Age. the New
Heaven and the New Earth" It Is
an Interpretation Of Bible sym biology
and history, including their appica
ton TO modern times especially as cf-
fecting the present world troubles
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
HIGHLAND SPRINGS w. c. r. u.

The ". c. T. q. OF Highland
Springs, held its first cycle tea at the
Methodist parsonage Tuesday, Others
will he arranged as opportunity offers
One-third Of the proceeds from these
teas will he used for the support oi
an orphan. The remainder will GO
far educational purposes. accordin &
to the state plan. The next regular
meeting will be a the home of Mrs
Norval, at which time proceeds from
April eggs rubber and other savin gs
and any other fund for special state
war work. will he received. The state
is playing for A Stereomotogra for
Camp Lee and hopes to purchase a
field kitchen for the men over there "
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18

Revival services began Wednesday
night in st Pauls NJ L.. church and
viii continue for the next ten days
or two weeks: preaching each night
81 Sis o'clock by the pastor. Rev.
Thomas T. johnson. a well-trained
chorus choir has been provided for
the occasion, and their well-rendered
selections were greatly enjoyed by
those who were present al this week :
meetings A cordial invitation is ex-
tended TO the public to attend these
services. Children's Day exercises
Will he held at the II o'clock hour
sunday with preaching at 8:15 by
the pastor
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
In Casing Company. Maybe.

Gladys Tom. this paper says that
the British threw down the gage of
battle. What is a gage of battle?
Tom: Why that Is what they use
in measuring the ground they gain
Gladys; Sure enough. it saws they
gained a thousand meters NV dear
boy knows everything. doesn't he?.--
Cartoons Magazine.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18

conducted by Commandant r. and
NJ. Johnson. assisted by other SAL
vationists. On Sunday night the fol-
lowing services will he held: Street
service at Seventh and Broad. at 1880,
with the usual Inside meeting at the
Army auditorium at 100 North Sew
enth street at S:15. to which all
friends are invited.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
WEEK. END MEDITATIONS
&. w. X.

Ihe-c certain characteristics
than others lives
nsS others for
man
. o 10
happiness
nlantesng q
Of Just here He
Of
needed
he
1 He
nd
He rthee
he rked nv
and M fault others
a n hasr
world
spirit 'YT7rafhF toward those their
them In their weaknesses would
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18

OF
to
He hn
1nteed unto but minister
heard Him gladly His
He do have f
the
nathY
Many people church
rathy will
be
Cd with
They will
o
Jesus stretched leper said:
diluted with tears
offerings God help
Richmond, Va, g4x1ss
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
CHRISTIAN SCIENCE.

First Church of Christ. Scientist
corner Park avenue and Meadow
street Services at II A NJ. Subject:
"Mortals and Immortals"
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
ApOSToTJC

Regular services will be conducte ed
IN Apostolic church. Denny and Full
ton streets, Sunday night at s o'clock
Bible school meets at 1890 A. NJ
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18

- = " =
prog am ny the chlidFen ana n ad-
% @SS hN rev. George n. Metaden.
ffinitN-- Kew. Il. T. Gambler pas
sunday school 9, 80 A. NJ Chill
r"h.s Day having been postponed the
pastor VIII preach al u \. NJ. and
$ 3 T. NJ Epworth League 80 ?.
NJ PRAYER service Wednesday sis
+. NJ Public cordially invited to all
Decatur sire et--RcT Samuel L.
Dumvle pastor Preaching by pas
tor ~ a NJ. and r. NJ Subject at
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18

Highland Springs-Service at p
NJ Preaching by Rev. Frank Pratt
subject OF sermon. The Meaning OF
Day"
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
UNITARIAN

Service at II a NJ. Preaching by
Kew. Frank Pratt: subject of sermon.
War Work of the Red Cross"
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-05-18
CRIMINAL PEACE.

stand in this great struggle, peace
might Re possible. II the battles were
being fought for mutual asErandige-
rnent than there might be a chance
tor parIey and adjustment. But there
IS no such parity of purpose America
and her allies are fshtlns to suppress
the greatest crime OF the ages, and a
peace that failed to suppress that
crime would be a crime itself
England and France are standing
for the same objects. There can be
no peace for them tim the conflict be.
fUeen risht and wrong is over. These
nations are fighting TO prevent the
remorselo@s greed OF a demon from
derourlns tho helpless. They arc
esh3nz 10 withstand the onslaught Of
TYRANNY and 70 prevent the annihila-
ton Of human righteousness They
fight Tor All that is worth while to
deht and die for. and for them there
eae he no peace tm Europe is rid
~ 1's merclless monster.
Grmany has gone to the point where
her madness is losing its balance. and
her methods are now the methods Of
a rsyins beast. There is no longer