The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1918-03-21
S||OE RETAILERS
SEEK UNIFORMITY
IN ADJUSTMENTS
Standardized Procedure VIII
Be Used With "kICkerS,"


Iahoma Shoe Retailers association after
hearing a report from the committee
having the matter IN charge, II Is likely
that the bane Of = shoe deAlef' life
arguing with customers over alleged
defects In shoes. and IN fact all troubles
connected with making adjustments
with dissatisfied customers, will he con
siderably reduced. The convention will
adopt . set OF rules, 10 be lived up ioI
BY zach member Of the association, tol
be followed in all cases hereafter that
concern taking back shoes
Cheek on Jobbefs.
Besides this Standardization Of rules
for adjustments, this convention also
voted to check up on irregular and other
practices OF jobbers In exactly the same
wAy jobbcrs and wholesalers check up
on the credit standing Of shoemen I'm
mediately blanks will be printed and
distributed 10 members Any member |
feeling he has a grievance will illl out
his blank. send Il 10 the secretary, who
will circulate the experience among all
the members Of bulletins.
Last night instead Of having the smoke
talk at the Chamber OF Commerce, the
visiting shoenen were guests Of Ok
lahoms C,ty dealers Al the Liberty |
theater.
This fofenoon's program started with |
o paper. read by w. II Pfaier Of Ard. |
more on Keeping Down. the Rising |
Cost oi Doing Business Under War
Conditions" Mr. PTaler said
Selling by Daylight
"To my mind one Of the first steps |
We should take is 10 educate the buying |
public to buy in daylight, BY so doing |
having the expense OF light and fuel and |
In many cases, II would save hiring cN-
ira sales people
II believe We should try 10 impress |
upon the public Tho necessity Of spread !
Ing out their trading and not having the |
buying done only on one or two days a
n week Right in this line We should en-
courage and zee II We can not boost |
: the custom Of shopping in the forenoon
We are forced in many instances, be
cause Of afternoon shoppers, 10 hire eS-
X ira help that seriously cuts into the
profits.
There is no doubt that among
the whoelsalc and retail shoe men OF
the country the time is fast approach
Ing when there positively must he legiS
iation governing styles in shoes ] do
not mean that we must do away with
novelties in womeh's footwear, but there
should be a nationwide campaign among
retailers TO put pressure on the manu-
faeturefs TO bring about reforms among
che so-ealled millinery styles in foot
wear. There should be fewer shades
and colors and more conservative styles
especially as this is war time.
Ptspass ,fof Reaction. ..
I'VE shoemen should begin TO prepare
for the great reaction which is bound
to come to the business world when the
war closes. None OF you should forget
that while now you may be selling shoes
on a rising market, were the war to
close, you might find yourself selling
shoes on falling market"
@Serviee Is watchword."
{. l.. Pedigo OF Lawton read a paper
on, Clerks and Service" In part he
said;
This Is an age Of service Business
fife demands H. National life demands
IL Service is the watehword of today
Any man upon whom the government
calls for service and refuses, might find
himself in such extremity he would
lose his life.
"Yes, | desire to add another word,
for its value, to the word service, and
I am not sure but what OF the two
words, the second is Of the most value
I mean the word 'brotherly,' want TO
connect the word brotherly with service
want to put in your minds for the time
being the expression, 'brotherly serv-
Ice
"From my experience In some iso-
lated cases found there were some
human beings who did not seem TO
have the first faculty Of rendering q
service or a courtesy unless they could
furesee there was to be remuneration
for it. This should not be II custo-
mer comes Into my store and IL Tor a
reason we are not able to satisfy his
wants, have instructed my clerks to
say, We are very glad to have had the
privilege of showing YOU our line and
we are sorry to miss You but we will
be pleased to have yot come in again.
And IL Is said with cheerful smile.
have known customers treated with this
courtesy to merely walk around the
block and come back and buy what
We had because we had generated the
feeling OF courtesy and friendliness
This is the result of brotherly service"
Merchandising Discussed.
.# Much Of the time this forenoon was
devoted to discussion Of topics pertain
sine to the merchandising OF shoes. ].
r.. Brecheisen president of the associa-
bcn, read a paper on the psychology
OF sizing up customer President
SBfecheisen argued that the theory that
; every man and woman entering the
store could be Immediately catslogued
according to psychological principles
and treated accordingly, was an alb
: solutely wrong one and theory most
sales people would do well to abandon
At noon the members adjourned to
the Lee Huckins and the Skrvin hotels
10 inspect display Of wares being made
By salesnien who have taken pains to
visit the city while the convention was
IN session. After short session start
Ing at | 80 p. m. the out Of town mem
bcfs will be escorted through the prin-
tipal shoe stores Of the city This
afternoon 1. D. hldtich Of this city
reads a paper on the relation Of depart