The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1918-05-13
ADVERTISING A STATE.
Vermont Before the Public-aecretary
of State Head of Publicity Bureau


Not every state is progressive enough
to have a publicity bureau whose bust
ness 1t is to keep the state before the
public, particularly the outside public
Vermont is doing that very thing. and il
IS dong it in way to attract a great
deal of attention The head of the NH
llcty bureau is the secretary OF state
Thus the bureau is Just as much a depart
mcnt OF the government as anv other de-
paItnent The present secretary of state
Frederick G.. Fleetwood, is actually con
Quoting an advertising campaign in many
oi the leading periodicals. These adj
Nertlsements are intended to attract
the attention OF people who NAV have
II III their minds to buy summer homes
III the country. Consequently, the bureau
IL Out To exploit Vermont as a real
proper place IN which to spend the sum
illef. In that the bureau is dead right
vermont IS an ideal spot in which to
ieciedte and to find rest and genuine en-
Joyment.
Nermonts initiative in advertising it.
sell Is something that deserves com.
mehdatlon. 1t ~ pity that all the other
New England states do not follow the
leadership of Vermont and get INTO the
game OF advertising their manifold adyan.
cages. The other states should have pub
llclty bureaus just as snappy and wide
awake as Nermonts bureau Vermont Is
not more scenic and picturesque than any
other New England state New HAMPSHIRE
Tor instance, has more scenery To fine
square mile than any other state this side
.ot Colorado. Maine represents vast area
oi lakes, mountains, forests and sea coasts
To frame ITS wonderful agricultural DOS
slbihtics. The three southern New tng-
ldnd states, while not SO well favored by
commanding mountains and exnansiv,.
lakes and cooling forests Of suruce pine
and in, nevertheless have hilltops await
ing buyers ot bungalow sites, and certain
~ they have seacoast areas Of no mean
proportions
Were the truth known New ENGLAND
mas all the natural advantages Of = spm.
mer play ground for all the peonIe o,st
ol the Alleghanies. Though a great mar,,
people have ayailed themselves IF tbase
advantages, much might be done Tn attract
great many more Vermont knows =
ana Vermont IS out with a real live nuh-
Ilcjty department to let outsiders Inv.
mat ermont wants them to come mn and
n+
Il movement to boom Vermont and Ia nal.o
people realize that they ought TO come
there. ~ ''ii'e
Advertising the advantages of state
Is Il busiiiess proposition, and mighty good
D'a'h'sS' TOO. The city that represents
I"e greatest hustle To attract new in
o"S'iles III the city that is both alive and
gioWihg Vermont Is out to create more
BUSINESS within It's borders, and it will do
IT. because ermont isn't asleep The great
gr the number OF people Of wealth and in
'ue!iee VINO come TO Vermont to spend
their summers, the greater viii be the bust.
ness transacted in Vermont Every in
l'lest represented IN the state Will
ne benehtcd. Unfortunately. a great
many farmers Go not favor colonies
Oh city people, but the coming of
city people invariably enhance real
state values and improve business
CONDITIONS generally. 1t would be difficult
To md "A single instance wher. this has
,OI peth true. Very few agencies have
""he more To increase rural real estate
N"'ae9 IN New England than the migration
ouuhtfyward OF city people. The migration
c'y"aid Of rural people depressed farm !
Vaioes more than any other single agency !
"'h people begin 10 get out Of a com !
ihahlty land values 90 down, when other
people begin to come IN land values 90 mn /
Every New England state has suffered |
enormous losses in wealth by reason of the
migration OF the rural population. and (
y efmont has had its share OF the losses. !
' erinont IS out to rccoup the losses that /
nave been going on during the past 50
cars or more. Vermont has the goods"
ana 1t means to lind the buyers, The /
same sort Of goods are present all over
New England, and the state that does the !
most barking Is the state that will market |
its goods first.