Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1918-01-16
RAILWAYS IS. 0. s."
ANSWERED BY MOTORS
Gasoline Vehicles, Helping
Save Country's Coal, Afford
Transportation Relief
BY PERCY L. NEEL
rroaldent Cadillac Automobile Sales
Corporation

The motorcar stands forth as the
greatest single aid to all the various
transportation systems OF the country
10 war time.
TRANSPORTATION has one Of the hugest,
~ not actually the, hugest, burdens to
h.ar. and gigantic things will continue
10 be asked OF It..
II cannot he speeded up as labor can.
Months are consumed In the production
~ new rail ACKNOWLEDGEMENTS and
cors The same is true of trolley equip
,,,n, Unavoidable delays are encoun-
,srsd in normal times. In these times
,besc are Increased and aggravated
hundredfold.
private transportation, as embodied
4, the notorcar. Is now showing as never
before its real importance in our scheme
OF modern life.
rssrby town to Philadelphia for an aft
nrnoon's shopping. They Travelled by
trolley. About 6 o'clock they were ready
IN return home-an hours ride on the
trolley. -Four cars left. bound for their
home town. They were not able to
hoard any one Of them. Each was
crowded to the landing step. The women
we're forced to telephone a friend In
,own who owned a motorcar and who
was glad to send them TO their home
BIZ that means.
picture that condition intensified n
thousand fold in any city in the land.
suppose some authority should issue
an order that after 6 o'clock tonight
no motorcar should be used.
rho result would be confusion of the
worst and most violent sort. Public
utility concerns would find themselves
utterly unable to accommodate the peo-
n,s who would wish accommodation. In
Kew York today. with elevated. surface
and subway lines, all are crowded to
extinction in the morning and evening.
Evan so. thousands Of people ride to
and from their business In motorcars.
The motorcar cannot be eliminated
II is too closely woven into our daily
lives. We should actually be compelled
10 revamp our civilization IL the use OF
motorcars we're suddenly to be denied.
picture the results in the farming dis
tricts The motorcar has done vastly
more than the telephone to put the
farmer into close touch with his markets.
II ennbles him to grow better crops !:
70 get his product to shipping points in
less time and in better condition. IL
enables us to have on our tables fresh
er, more .succulent, more noNishing
vegetables.
TRANSFORMATION MEANS LIFE
If electric light were cut Off in the
ci,lcs they would remain dark. even
though there were enough lamps and
kerosene in each one to furnish adequate
light Even though there might be an
ample supply of both. they would NOT
he available when and where needed
Production without distribution is futile
The two go hand-in-hand.
Similarly with the motorcar. 1ts.pro-
duction must continue and also its distrl-
button, unless our whole mode OF life Is
10 be made over. 1t is an essential OF
the nations transportation system. 1t Is
an economizer Of time, OF effort. OF
labor. It saves needed things. like coal
II promotes business. 1t enables men
to accomplish more in given time, or
to perform the same work with greater
efficiency. 1t links the city to the coun-
try and the country to the city more
closely and more firmly than they have
been linked by years of steam and eiec.
tric transportation.
II betters living conditions. 1t pro-
notes public health. 1t enriches prop
srty values. 1t broadens the human
viewpoint of life. 1t makes the world
better place to live in.
In short, the motorcar Is an essential