Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1918-10-17
BUSINESS CAREER
OF PETER FLINT
A Story Of Salesmunship by
Harold Whitehedd

CCNN
" listen to this. Francis. and then
IL stick your chest out" | was read
ing letur from pad when I came
across this paragraph: %
Thank Francis for that suggestion
Of his that | tie y kewpie doll on that
candy that was sticking Everybody's
been clamoring for Kewpic candy with
ten-cent doll for flfty-nine cents, when
they turned UP their noses at It for
forty-nine cents without the Ecwpie,
ri try that plan again next week.
Write to him. Peter. and tell him not
to-" said Francis quickly Tell him
that stunt like that is good OCCASION
ally. hut If used frequently II ceases to
be a novelty and the sales appeal wears
thin"
"I'U write today" said. but tell
me. Francis what made that candy sell
when called 'Kewpie candy when It
wouldn't sell for less money with no
special name know 1t has sold, but
why?'
That's easy, isn't it, Mrs. Scmper2'
Francis looked at our landlady as he
spoke We have breakfast with Mr.,
and Mrs Scmpcr now-they are dandy
old couple"
Very. when yon know" she laughed
w Ell, IT YOU till W. Nl All 81 wv ~
that YOU want to sell to something that
the public has accepted into its favor
they will generally accept that article
so tied up. You see kewpic dolls are
popular just now. Peopl" Ike them
and buy them freeiy-thc name kewpir,
therefore. makes them think Of these
funny little dolls which they like ana
that Influences them to the candy. which
they think must be cute and such like
terms that they give to the Kewpie.
Let me put it another way. Peter
Francis then turned 60 Mrs Sompcr
md continued. "If You wanted to buy
some soap To wash children with, Mrs.
Srmp,r. which Of these two brands Of
soap would YOU ntuitivcly buy
Browns soap for children or Teddy
Bear soap for little ones
why. Teddy Bear soap. of Shurse-
aren't they funny little things Is
there a Teddy Bear soap, Mr. Graham" "
he asked
Nc that I know Of Mrs. Semper."
and turning to Mr. Semper and me he
went on. ITS a simple case Of applied
psychology up a known interest
18th an unknown article and gain Il
favorable reception 'for it,
Gee" said "fancy using that
ligh-brow stun in business" whcreat
'hry all laughed
then returned to dads letter and
nearly Jumped off my chair when |
read. ",iiNs our dear love To Francis
Z suppose he's told you the splendid
news"
SAY. Francis. come across with the
splendid news
"Il tell YOU as We walk up the road
he replied. and turned to Mr.. Semper
and went on telling him about one OF
the trips he had made ot Norway !
wasn't a bit interested in StaNanger-l
wanted the news. but I knew it was
no use asking till we were out of the
house.
When we got to the street he told me
all about it, and il wasn't SO %tartliun
after all-nothinE that | didn't guess
long ago. and that is that Francis was
sweet on my sister, Lucy, and while out
driving last Sunday had proposed and
been accepted.
Fancy proposing in a halky auto Will
the back seat full of women
Il congratulate you. Francis Gee
I'm tickled over it-we1l be brother
in-laws. won't we?''
NO. we'll be brothers-in-law"
"Smarty, Hope your love wont he
like true love.
He looked hlAllk. So I fNpldiU'N llltl
True Love is the name dad gave your
car
"Humph." He seemed at loss whai
to say for minute; then he grinneG
rather grimly and added: our true love
will not run smooth for anybody who
attempts to interfere with it."
went with Yarnold to the burlesquC
show two nights this week. Those tive
chorus girls We know are real good
sports, always ready for good time
Flossie and me are quite pally.
Don't know as I've ever thought OF
en-" ! said.
You're real gone on it, aren't you
tlossic?" ! grinned.
Gone on it? Say dearc, there
nothing | wouldn't do for one; and il
anybody was to give me one I'd hug EN-
most to death with love"
We parted at their rooming house
and | walked up to Mrs, Semper's. It's
fine walking the streets of New Yorb
when the people are all home and tho
streets are all quiet I wonder how
, much pearl necklaces cost.