The Donaldsonville chief., 1918-04-06
ORDER YOUR COAL NOW.
No Heatless Days Next Winter if All
Follow Governments Advice.

With the cooperation of the news
papers OF Louisiana, "four-minute'
speakers, billboards, posters and
every other known means of prop.
aganda, State Fuel Administrator
John G. O'Kelley, of New Orleans
has launched an educational campaign
with the slogan, "Order Your Coal
Now Outside Of the larger cities
the admonition to "Cut Cord Now
will be added.
The campaign is part of the gov
ernment's war program and is aimed
particularly to prevent a repetition
Of fuel-less days, coal famines or the
like during the coming winter. At
the same time the result of the cam
palgn is expected to be that the rail
roads during the winter will be able
to devote their energies to supplying
coal for ships and industries. it will
be practically impossible for domestic
consumers to purchase coal next win
ter
With the ordering of coal everyone
must hill out an application blank or
"coal ticket" as follows: .
Name of dealer
City Date.
Quantity required for year ending
March 81,
Quantity desired for immediate de-
Quantity consumed Vduring year
ending March 81, 1918.
Quantity now on hand
Kind of building g.......-.-.-.
Number of rooms. ms.-.-..-...-.
. Kind Of heating plant
Have you any untitled orders with
other dealers? If so, amount and
with whom ACKNOWLEDGEMENTS.
l hereby certify that the above
statements are true to the best of my
knowledge and belief.
Name
SS.----------..-...-.--.-
Any person who wilfully makes a
false statement upon the foregoing
application is subject to prosecution
under the Lever act, which imposes a
penalty of $4,000 fine or two years
imprisonment, or both.
The campaign Of driving home the
slogans, "Order Your Coal Now and
"Cut Cord Now" will continue dur
ing the summer.
Fuel Administrator 0Kelley's COM
mittees throughout Louisiana have
been asked to investigate the question
of gross margins, on which will be
based fair cut in price Of anthracite
and bituminous coal for their re-
spective communities. The reduced
price, it is expected, will be an in
ducement to the people to buy their
winters supply now.
n A self-explanatory excerpt from a
recent bulletin to al local fuel CONE
n1i.tees in Louisiana is as fol- oWs 4
In view of the fact that the coal
dealers Of Louisiana viii be able to
keep their teams busy during the sum-
mer under this plan, and will not have
tied up in stocks of coal for a
number of months as heretofore, and
further will be able to make deliveries
direct from cars, thus eliminating the
expense of unloading into their yards,
the gross margin of profit allowed re-
tail dealers should be Ass than that
allowed during last winter. This
question should be thoroughly in
vestigated, and a fair margin of
profit either arranged by mutual con-
sent or, if necessary, Recommended
tions be made to this Office for the
basis of an order fixing gross mar
gins"
On the editors of the state rests the
responsibility in large measure for
the success of the educational cam
paign In series Of stories to be
issued by the publicity department of
the fuel administration the necessity
Of complying with the admonitions,
sOrder Your Coal Now and "Cut a
Cord Now" will be emphasized.
Fuel Administrator O'Kelley, in
the opening of the cam
oaign, declared that the "press is the
biggest weapon of the soldiers behind
The lines"