Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1918-10-04
D. W. ADAMS co. OPENING
War Time Needs Find Their Way
Into MiIady's Wardrobe As Clear
" shown at Fall and Winter Open

war !me weeds Find Their Way
Into MIlady's Wardrobe As Clear.
" shown at Fall and Winter Open
ing
Fall and winter styles made thei,
debut Thursday all day, at the D
w. Adams Co. store and although the
day was stormy large numoer Wis.
tied the store and looked around. :
Conservation, the key note Of wa,
economy, is everywhere evident; j,
has found its way into the limited
number Of styles, colors and materi-
ais in coats, suits, dresses, waists
and dress goods. But in spite Of all
this the winter styles are most effec-
tive.
The display windows at the Adams
store were the center of favorable
| comment and well they might be
for they were certainly unique and
artistic. In each window the color
scheme Of purple was carried out. A
huge gilt picture frame occupied the
center Of the display in each window
and just as If about to step cut OF
the frame were models, each dressed
In the prevailing color. With the new
display stand recently made when the
renovating Of the front of the store
was made. they presented a very
pretty sight.
In the coat department there are
seen many fabrics Of promising du-
rability. among them being silver
tone. plush. velour. evora cloth,
duotones, a new cloth called ruby
n rnrd no
collars. almost capes, Of beaver, ra-
coon and other we'll wearing fur, are
most inviting looking. Simplicity OF
style and cut marks the new winter
coats. Pretty colors in the new suits
are soft shades Of brown, rose taupe
and checks. The velour in checks
are hobby looking. Cashmere velour
is as pretty as the name implies.
Skirts are good looking and made es-
pecially to wear with the sretty
winter coats. Skirts in plaids. pleated
and plain. wool and silk, are 4Israc-
tive.
The furs shown in the Adams
store are rich looking and just what
one needs to finish off a suit for the
cold months that are coming. 4 fine
line of furs in racoon. foxes, new
seal. beaver. skunk and furs in the
popular shade of taupe are shown
A novelty in the line is a marabou
muff which is q knitting bag and
muff combined Never for years. has
blue serge been as popular as it is
this year for dresses. They do say
that in New York milady wears blue
serge all the day through. And It is
small wonder that anyone, even the
most fastidious, will be SO tempted.
Serges, with silk braid trimmings.
with the long lines so becoming to
most everyone. and fringes are sup
plying the demand Of the times. now
that furnace fires are belated Or re-
stricted and rooms are chilly.
The waists besng shown this sea-
son are mostly georgette crepe. some
taffeta and jersey satin. The new
castor shade is very pretty in r.
georgette model. The round neck. the
collarless effect and just the sort Of
waist 20 go with a winter suit are
being shown. Pieated georgette and
tucked effects are pretty. Some crepe
de chimes. always serviceable. are
shown. In the millinery department
Is shown a splendid assortment Of
hats and styles Of all kinds to suit
all tastes.
The Christmas spirit is already
finding its way into the small goods
department. With complete line Of
Pyraiine ivory. the newest in hand