El Paso herald. (El Paso, Tex.) 1901-1931, 1918-09-28
NATION PUSHES
LIBERTY LOAN
President Addresses Coun-
try on Big Campaign to
Raise War Funds.
OContiaued from page H.


billion dollars a week-about $4,000
600 a day for the war At the same
time it was borne home that other ma
tions-America' partners-have done
more per capita than this country
now is called on 10 do. The British
people. half as numerous as Ameri-
cans, have loaned their government
about S1f.00o.000, 900. The French have
raised nearly S7,00o.0oo,00O from
bonds. and the Russians nearly
equ1led this record even before revo-
luton and intrigue demoraliZed the
country.
Nearly s1o.OOO.OoO.OOO sold.
BY comparison. the United states al
ready has sold nearly $4,000, 100000
of liberty bonds. with a population Of
more than 100000, 600
The purposes for which these stu
pendous sums 80. the huge quantities
OF guns and shells, airplanes and mo-
tor trucks, ships, food and other fight
buy-there viii be explained con-
cretely IN propaganda OF the fourth
loan Speakers, newspapers and So
lcitors VIII combine TO advertise the
war itself along with the wars bonds
The systematic methods by which
Illustrated by organization plans in
each OF the u federal reserve dis
tricts, in each state. county, town
snip. city or town and even in neigh
oorhoods, factories, stores and pro-
fessional or trade groups
Diagram OF System.
At the top OF this organization
stands the treasury. OF course The
chief organizer in each federal re-
znrr-z District fa che rrnra~mnr nF the
federal reserve bank with a central
committee and divisions % speakers,
publicity, accounting, organization,
sales. supplies and women. The form
OF organization extends 70 the states
and smaller divisions, with each bu-
reau in touch with the corresponding
division OF the next unit, and welded
into working whole by the enthusi-
asm OF the multitude OF workers to
fulfil amply their individual respon-
sibihties-
Mast Pay Some Down.
Subscriptions viii not be officially
recognized unless accompanied by the
initial instalmeut payments, and these Z
are turned into a bank Banks in a ]
community then win compile their
aggregate subscriptions and report 10 |
district headquarters which viii I
gather its greater totals 10 be tele- /
eraphed TO Washington. Thus will /
the nation be informed from day 70 I
day Of the rising tide Of loan pledges !
The task Of accounting for each dol /
lar received, and each item Of cam
paign cost is distributed among thou /
sands OF expert accountants Every |
day and night OF the three weeks they 4
VIII work 10 account for every penny \
OF the bond subscription harvest
Campaign organizers expect
the fourth liberty loan honor flag
TO prove m even greater slim
ulus 10 communities than in the
third Loan II will be given to a
community when IL subscrfbeH the
quota allotted and a star viii be
added when the community has
Oversubserfbed 90 percent.
Honor emblems-cards bearing a I
design Of the honor flag-wiu be
awarded 70 Industries. stores, churches
or other organizations holding certain f
records OF number OF subscribers. In I
addition. there viii be the honor rolls T
the third loan Subscribers Will get I.
oadges-metal buttons bearing the T
honor flag design on a blue field-and +
VIII be urged to wear them. Thirty T
million badges have been ordered 4
ship Naming Privilege.
The communities making the best I
records in the campaign viii be per- +
mitted 10 choose the names OF a num- {
Der OF new ships 70 be launched BY L
the shipping board. This privilege Il
was delegated 10 the loan bureau by /
Mrs Woodrow Wilson. TO whom the (
shipping board originally assigned Il
the task OF naming all new vessels +
To district organizations have been T
left the method OF choosing what COM
shall be given the privilege r
OF selecting the names.
Tho daily waurEnaua-r in news rn1- d
umns and advertising sections. are 3
relied upon as among the most active Z
bond statesmen Current news Of the Z
campaign VIII be supplied through L
campaign publicity agents. Display +
advertisements written by many OF Z
the nations prominent men and ar
ranged by trained advertising men I:
viii be distributed BY the central pub
licity bureau. and the space viii be
paid for by business interests In each
Thousands OF merchants
have agreed to give show windows d
Tor loan displays. In New York alone.
1900 windows have been pledged and
viii be filled with war pictures and
loan posters Street car advertising
space in $500 cities and towns has
been donated
Allied Veterans to Help.
Great Britain. France and italy
have sent soldier veterans to aid
America I'm the campaign Most OF
those chosen speak English and viii
tell American audiences gripping
stories OF the hattlefields-
Although American soldiers and
sailors viii not be urged strongly TO
subscribe to liberty bonds, opportunity
viii be given them TO buy. and expert
ence Of the last loans indicated that
thousands viii offer their small saw
Ings as wei as their lives 20 the cause
OF America
To AIIot Over-PIedEc.
All oversubscriptions 70 the fourth
Liberty loan will be allotted by the
treasury department This announce
ment was made last night. on the eve
Of the opening OF the three weeks
campaign. i'm which the American
people viii be asked to subscribe not
less than $4,000. 100000