Roanoke Rapids herald. [volume] (Roanoke Rapids, N.C.) 1914-192?, 1918-04-26
GR0CERS HELP
| IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands Of Customers-In.
Sures Greater Food SAVING.

ouieS ulCdltT TUuu SdVlnU.
Grocers Of the nation have accepted
enthusiastically the $3.50 basis for the
purchase OF wheat -four and are doing
their utmost to explain the new regu-
: latl0n to the housewife. This ruling by
the U. 8. Food Administration requires
each purchaser Of wheat -four to buy
one pound of cereal substitute, one
kind or assorted, for every pound Of
wheat -four. II was necessary to re-
strict the use Of wheat -four in order
that the allies and our fighting forces
abroad might be assured of an ade-
Quate supply Of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for.
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted In stores
throughout the country. This card
states, ave pledge ourselves loyalty to
carry out the Food Administration pro-
gram In accordance with this order
we will not sell any wheat -four except
where the purchaser buys an equal
weight of one or more of the following.
a greater use Of which In the home
will save wheat:
"Cornmeal, corn -four, edible corn
starch, homlny. corn grlts, barley -four,
potato -four. sweet potato flour. soy
bean -four, feterlta flour and meals,
rice, rice -four, oatmeal. rolled oats and
buckwheat -four"
Some confusion has resulted on the
part Of the consumer In constituting
this "5050" ruling to mean that an
equal amount In value of substitutes
must be purchased with wheat -four.
This Is a mistaken idea. The ruling
states that the consumer In purchasing
-four shall "buy at the same time an
equal weight OF other cereals"
One exception to this ruling Is con-
corning graham -four and whole wheat
-four, which may be sold at the ratio
Of three pounds to five pounds Of
wheat -four. This provision Is made
because approximately rs per cent
more Of the wheat berry Is used In the
manufacture of these tlours than stand
ard wheat -four.
Another exception is that concern
ing mixed hours containing less than
90 per cent. OF wheat -four. which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
fours containing more thar 80 per
cent. Of wheat -four to any person I'M
less the amount of wheat -four substl.
tutes sold is sufficient to make the to.
tai amount Of substitutes including
those mixed In hours, equal to the to-
tai amount In wheat flour In the mixed
Jour. For Instance, II any mixed -four
70 purchased containing GO per cent.
wheat -four and 40 per cent substl-
tutes II is necessary that an additional
20 per cent. Of substitutes be pur.
chased. This brings II to the basis of
one pound Of substitutes for each
pound Of wheat -four.
A special exemption may be granted
upon application In the case Of special
ly prepared Infants and lnvallds' food
containing -four where the necessity is
shown.
Some Misunderstanding seems to ex.
list on the part Of consumers in assum.
Ing that with the purchase Of wheat
-four one must confine the additional
so per cent purchase to one Of the
substitutes. This Is not the case. One
may select from the entire range Of
substitutes sufficient amount OF each
to bring the total weight Of all subst-
tutes equal to the weight Of the wheat
-four purchased For instance, II
purchase Of "a pounds Of wheat -four
Is made a range Of substitutes may be
selected as follows:
Cornmeal, 8 pounds; corn grits,
pounds; rice, pounds; buckwheat, 2
pounds; corn starch, pound hominy.
2 pounds; rolled oats. pounds.
These substitutes may be used In
the following manner:
Cornmeal, 8 Pounds.-Corn bread, no
-four; corn mullins or spoon bread.
one-fourth -four or one-third rice or
one-thlrd hominy; 20 per cent substi.
tutes In whole bread.
Corn Starch. Pound.-Thickenin
gravy. making custard, one-third SUBJ
stitute In cake.
Corn Grits, Pounds.-Fried like
mush. used with meal In making corn
bread.
Rolled Oats, 8 Pounds
to one-third substitutes In bread one
half substitute In mufins breakfast
porridge, use freely; oatmeal cookies.
oatmeal soup.
Buckwheat Flour, Pounds.-One-
fourth substitute In bread. buckwheat
cakes
Hominy, Pounds.-Boiled for din.
ner. baked for dinner, with cheese
sauce.
Rice, a Pounds. -one-fourth substi.
tute In wheat bread, one-third substi-
tute In corn bread, boiled for dinner "a
bread cut), as breakfast food. to
thicken soups, rice pudding instead Of
cake or pie. rice batter cakes.
Several grocers have stated that
their customers who strictly observe
the II wheatless meals each week find
II necessary to buy substitutes In ad-
dition TO those ordered under the %
80 plan.
PatrOniZe Our