Highland recorder. (Monterey, Highland County, Va.) 1877-1972, 1918-05-17
CROCERS HELP
IN $3.50 plan!
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of CustOmers-In.
sures Greater Food Saving.

SureS GFedIer FGOu SdVHlY.
Grocers of the nation have accepted
enthusiastically the $3.50 basis for the
purchase of wheat flour and are doing
their utmost to explain the new regu
latiOn 10 the housewife. This ruling b!
the U. s. Food Administration requires
each purchaser of wheat flour to buy
one pound of cereal substitute, one
kind or assorted, for every pound OF
wheat flour. 1t was necessary to re
strict the use of wheat -four In order
that the allies and our fighting force
abroad might be assured of an AIDE
quate supply of wheat to meet thei;
vital needs. This supply must com.
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration IT,
all retail food merchants. and thcsr
are being signed and posted in store
throughout the country This CAR
states, 1--WE pledge ourselves loyalty It
carry out the Food Administration pro
gram. In accordance with This ortle.
we will not sell any wheat flour exrer'
where the purchaser buys an eq2l"
weight Of one or more of the following:
greater use of which in the hoi:'
will save wheat:
"Cornmeal, corn -four. edible COZ
starch. hominy, corn grits, barley t:ouE
potato flour, sweet potato flour, ST.
bean flour, feterita flour and mca!'
rice. rice -four, oatmeal, rolled oats an
buckwheat -four"
Some confusion has resulted on II
part of the consumer In constrriii'
this $3.50" ruling to mean thar 4"
equal amount in value Of substitute.
must be purchased with whea! 'iin:i:
This is a mistaken idea. The ruIlE
states that the consumer In purrlasI.
flour shall buy al the same time 4.
equal weight of other cereals"
One exception to this ruling Is COZ
corning graham -four and whole wh'1:
flour, which may be sold at the rat!
of three pounds TO five pounds
wheat flour. This provision Is MA"
because approximately - per cen
| more Of the wheat berry IS used In tn
manufacture of these flours than stanf
ard wheat flour.
Another exception Is that concern
ing mixed flours containing less tina;
| 80 per cent. of wheat flour, which ma
he sold without substitutes Retailers
however, ure forbidden to sell mXrf
Hours containing more than oo pc
cent. of wheat flour to any person un
| less the amount of wheat flour subSti
tutes sold Is sufficient TO make the TO
| tai amount of substitutes, including
those mixed in fours, equal to the to
tai amount In wheat -four in the mixed
-four For instance, If any mixed flour
q purchased containing 60 per cent
| wheat flour and 40 per cent. substi'
| tutes II Is necessary that an additional
20 per cent. of substitutes be pur
,.hased. This brings 1t to the basis OF
one pound of substitutes for each
pound of wheat -four.
A special exemption may be granted
upon application In the case of special
" prepared infants and invaliis' food
containing flour where the necessity Is
shown.
Some misunderstanding seems to ex'
lst on the part of consumers In assum'
ing that with the purchase of wheat
flour one must confine the additional
so per cent. purchase to one OF the
substitutes. This Is not the case. One
may select from the entire range OF
substitutes a sufficient amount of each
TO bring the total weight Of all substi
tutes equal to the weight of the wheai
-four purchased For instance. II q
purchase of "a pounds of wheat flour
Is made a range of substitutes may be
selected as follows:
Cornmea,, 8 pounds; corn grits' 9
hounds; rice, a pounds; buckwheat, :
mounds; corn starch, pound; hominy'
2 pounds; rolled oats, 3 pounds.
These substitutes may be used In
the following manner:
Cornmeal, s Pounds.-Corn bread no
flour: corn mullins or spoon bread.
one-fourth -four or one-third rice or
one-third hominy; 20 per cent. suosti
,u+oc In whole hrpad
Corn Starch, Pound.-Thickenine
gravy, making custard, one-thlrd sub
stitute in cake.
Corn Grits, Pounds.-Frled like
mush, used with meal in making corn
bread.
Rolled Oats, 3 Pounds.
10 one-third substitutes In bread, one
half substitute in mullins; breakfast
porridge, use freely; oatmeal cookies.
oatmeal soup.
Buckwheat Flour, 2 Pounds.-One-
fourth substitute in bread. buckwheat
cakes
Hominy, 2 Pounds. Boiled for din
ner, baked for dinner, with cheese
sauce
Rice, q Pounds. -One-fourth substi-
Itute In wheat bread. one-third suhsti-
tute In corn bread, boiled for dinner "a
bread cut), as n breakfast food. TO
thicken soups, rice pudding instead OF
cake or pie, rice batter cakes.
Several grocers have stated ina