Pine Bluff daily graphic., 1918-04-06
ABILITY OF MEN
 TO INVEST KN(b " N
ConmitteeS Have Prepared system of GGaging Capacity nf Subscribers, and Will Insist Each Sub
 scribe According to
 His Means.

Voi hCIo VI CllC iHlIu ilDcIlN lOctiiJ which opens tomorrow, will come near to drafting subscriptions in accord ance with the respective financial abil- ity of individuals or businesses. For months the local committees have been working on a system of gauging the capacity of prospective subscribers for Liberty Bonds. These records are the powder stores of the campaign. Big business men whose subscriptions do not measure up to the size expected of them may be confronted with con- crete figures on their own earnings, together with the urgent suggestion that they raise their subscriptions
 The procedure will be gentle, but firm. Organizers have adopted the at tltude that they are not beggars on he half of the government loan, but soli- cltors of what is due the nation. Methods will be business-like. for bus- ness men are running the campaign. The harvest of Liberty Bond dollars will be systematic, and the gleaning thorough.
 This is not talk=stuff or the product of national war enthusiasm, for the success of the Third Liberty Loan probably will depend less on hurrah methods than either the first or sec, ond campaigns. Since December first of last year, organizers have been at work drilling the army of nearly S0O,- 900 volunteer workers. The product is central general staff in Washing ton, headed by Secretary McAdoo, Lewis B. Franklin, the Treasury's di- rector of war loan organization, and Clarkscn Potter, assistant director, aided by the Federal Reserve Board and other financial agencies. Next are campaign directing committees in each of the twelve federal reserve districts, who practically are auton- omous in forming their campaign plans. It is these committees individ- ually which have adopted the plans for "ccnscGiptine" subscriptions, not the central directors at Washington. In most parts of the country, state committees have been formed, but in the far west, some states have been combined as administrative units, and in the populous east, some states have been divided. Every county in the country has bee "..@.~--: :-od. every city, and most small communities. In many places the intensive organizas tion has gone down to city wards and neighborhoods, or to labor crafts and commercial, religious or fraternal groups.
 It is a well drilled, responsible army. Many will devote their whole time to the service, an dall but 250 executives serve without pay. These salaried men-and most have quit jobs with much bigger pay-include the few di- rectors at Washington, and a number of field organizers. The organizers will go from place to place throughout the campaign, carrying suggestions of 1 campaign methods, spreading the les sons of local experiences, and uni- flying the nationwide movement. In addition there are battalions of $500 speakers most of whom give their time without compensation and 1 some of whom even pay their own ex- penses. The more prominent of these
 are to travel on pre-arranged circuits,
 like the tour of Secretary McAdoo
 through the South. Theaters are to be 1 invaded by four-minute men, and
 preachers will serve the Liberty Lean in churches. street corner orators,
 moving picture stars and school teach | CTS have been called into service to impress audiences with the merits of 1 the Liberty Loan cause. The direction
 of this form of education is under the speakers bureau, headed by Charles F. 'llorner with subsidiary bureaus ] in the twelve districts.
 Even the services of phonosraphic
 
 spread the gospel of bond buying, anu an address by Secretary McAdoo may be heard from records in thousands of homes and public meetings.
 This is the work of the publicity bureau, directed by Frank B. Wilson, and assisted by I.abert St. Clair, both neWspapcrmen. Posters, newspapers magazines, moving picture reels, pam phlets, street car cards, brass bands, street paradcs, airplane flights-these are the principal agencies of publicity for the lean. Unvarnished facts con corning the necessity of the loan, the dependence of the Liberty war on it's success, are the principal reliance of the campaign publicity directors. But neither are they overlooking the chances Of emotion as a subscription motive Throughout the campaign they will hammer home their publici- ty by all physical and psy sychological routes, and experts in each filed have been engaged to do if.
 Nine million posters have been dis tributed, and acres of free space have been arranged by billboard, electric sign and street car advertising men. \ pamphlet entitled, "The War, The Farmer" has been prepared by Her bert Quick, member of the Farm Loan Board and an asricultural writer. and 100000 of these will be distributed in rural communities.
 The key stunt of the publicity cam paiGn will be the Honor Flag. a spec. ial Liberty Loan banner, to be be-