El Paso herald. (El Paso, Tex.) 1901-1931, 1918-09-28

IITASHNGTON. D. c., Sept 2s.-Un-
w Gle sam has pressed the button.
and the countless activities Of his
publicity agents are again drawing
forth the dollars by the hundreds Of
millions day. The money subscribed
70 the first three loans was more than
$4,000, 100000. The present drive
viii add ss.000.oO0.0OO more and the
total viii be $4,000, 900. o0Oo; a sum
greater than the government revenues
Of all the countries OF all the world
the year the kaiser started out to con-
quer the universe.
Sixteen billion dollarsi It repre-
sents more gold than can be dug from
the earth at the present rate OF pro
duction within the next generation. It
represents so much that II It were
melted to bullion and loaded, at SO
tons to the car, the train required to
haul II would be almost half a mile
long. It represents so many dollar
bills that II the bank notes were
pasted together, end 20 end. they
would make a green ribbon 100000
miles long.
Lining Up The Investors.
Now, all this money Is 70 come from
a nation whose people have not been
accustomed to investing IN govern
ment bonds. The subscribers 70 the
loans OF the past have been numbered
by thousands Those TO the Liberty
loans OF today are millions. The first
three loans have had more than 81
100000 individual subscriptions, and
the prospects are that the fourth loan
VII have 25,00O,000 more. At this
writing there have been enough sub
scriptions TO equal one or more bonds
1cr every family in the United States
and. by the end OF the drive we are
now making so many more will have
been added that the number Of sub
scriptions, II divided equally, would
give a bond TO every two men. women
and children in our whole country
Now, every one CT these millions OF
subscribers is like the man from Mis-
souri,. He has TO be shown He has
70 be educated TO the fact that his
money is safe. and his patriotism has
10 be so aroused that he IS willing to
give
Publicity Work.
I have spent much OF the past week
in the Liberty loan publicity bureau
Its headquarters is in the great build
ing OF the treasury department and
Il takes up only two or three cells OF
that huge catacomb- II has compare
lively few clerks, but from II the
wires 20 ont 20 every community,
carrying electric shocks Of one kind
OF another that unlock the pocketbook I
OF millions and stimulate the nation
10 giving
have been pushing the loan would re
quire more space than have for this
letter. They are numbered by thou
sands and they embrace every profess
sion and business. Enlsting the pub
ucity army and planning the cam
done through this publicity bureau
Secretary McAdoo and the chief Of
ficials Of the federal reserve banks,
aided by the ablest OF our publicity
men and some live wires from the
cities. furnished suggestions and
called TO their aid the best thinkers
and speakers OF every part OF the
country.
The army OF four minute takers for /
the first three loans, for instance, Z
numbered more than 10000 or twice as
many as the soldiers Xenophen led on
his famous march to the sea This has
been greatly increased for the present
drive, and the same is true OF the
newspaper advertisement, which, for
the past loans has been 1000 times
greater than anything ever attempted I
before
No AdvertisinE.
The treasury department is not per
mitted TO pay for newspaper adver- /.
Using, but the federal reserve com !
mittees OF each district have persuad- I
ed the local business men OF each city 1
10 pay for space in the papers, putting ]
their cards only on the bottom OF the 4
advertisements. During the past
loans. this has been done TO such an
extent that almost every one OF the
5000 newspapers OF the United States
has been reached
President Writes An Ad.
The copy for such advertisements IS I
furnished by the Liberty loan pubuclty l
bureau, and q has been written by the /
zblsst men Of the country. Among the I
special writer's who were called upon for /
the first three loans were William Dean
HoWells, Booth Harrington. Irwin S. Cobb, I
and George AIDE. To provide such copy for I
the present loan president Wilson was :
asked 10 write an advertisement. and 1
this wiz be the first published during I
The campaign He wrote Il with pen and I
ink. and his writing has been so re-
produced that 10 occupies practically a /
page. Other copy has been prepared BY l
secretaries McAdoo, Baker and Daniels,
TL-LD44LIG.,