New Iberia enterprise and independent observer. (New Iberia, La.) 1902-1944, 1918-05-11
CROCERS HELP
l. IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers-ln-
sures Greater Food Saving.

Thousands of Customers-in-
sures Greater Food Saving.
GrOcers Of the nation have accepted
enthusiastically the $3.50 basis for the
purchase Of wheat -four and are doing
their utmost to explain the new regu-
lation to the housewife This ruling by
the q. s. Food Administration requires
each purchaser Of wheat -four to buy
one pound Of cereal substitute, one
kind or assorted, for every pound Of
wheat flour. 1t was necessary to re-
strict the use Of wheat -four In order
that the allies and our fighting forces
abroad might be assured Of an ado-
quate supply Of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states. I'VE pledge ourselves Loyalty to
carry out the Food Administration pro-
gram. In accordance with this order
We win not sell any wheat -four except
where the purchaser buys an equal
weight Of one or more Of the following,
q greater use of which in the home
VIII save wheat:
'tCornmeal, corn flour, edible corn
starch, hominy. corn grits, barley -four,
potato -four, sweet potato flour, soy
bean hour, feterita -four and meals,
rice. rice flour, oatmeal, rolled oats and
buckwheat -four"
part Of the consumer In constituting
this 5000" ruling to mean that an
equal amount in value Of substitutes
must be purchased with wheat -four.
This IL q mistaken idea. The ruling
states that the consumer in purchasing
nour shall buy at the same time an
equal weight Of other cereals"
One exception to this ruling is con-
corning graham -four and whole wheat
flour, which may be sold at the ratio
Of three pounds to Ave pounds Of
wheat -four. This provision Ii made
because approximately Is per cent
more Of the wheat berry is used in the
manufacture Of these hours than stand
ard wheat fOur. II
Another exception IN that concern
lng mixed hOurs containing less than
50 per cent Of wheat -four, which may
Be sold without substitutes. Retailers,
however, are forbidden to sell mixed
nours containing more than 80 per
cent. Of wheat flour to any person un-
less the amount Of wheat flour substi-
tutes sold ID sufficient to make the to-
hi amount Of substitutes, including
those mixed In hours, equal to the to-
tal amount In wheat -four in the mixed |
-four. For instance, II any mixed hour
II purchased containing 60 per cent
wheat flour and 40 per cent. substi-
tutes it ID necessary that IN additional
20 per cent. Of substitutes be purl
chased. This brings 1t to the basis Of
one pound Of substitutes for each
pound Of wheat -four.
A special exemption may be granted
upon application in the case Of special
" prepared Infants and invalids' food
containing hour where the necessity u
shown.
Some misunderstandin seems to ex- |
1T on the part Of consumers In assum-
ing that with the purchase Of wheat
-four one must conflne the additional |
20 per cent purchase to one Of the
substitutes. This II not the case. Ono |
may select from the entire range Of
substitutes q sufficient amount Of each |
70 bring the total weight Of al subsu
tutes equal to the weight of the wheat
flour purchased. For instance, Il
purchase of "a pounds Of wheat hour
Is made q range Of substitutes may be
selected a. follows:
Cornmeal, 3 pounds: corn grits,
pounds; rice, 4 pounds; buckwheat.
pounds; corn starch, pound; h0miny.
2 pounds: rolled oats, s p0unds
These substitutes may be used IN
the following manner:
Cornmeal, Pounds.-Corn bread. NO
flour; corn muflns or spoon bread,
one fourth -four or one-third rice or
one third hominy: 20 per cent subst-
tutes In whole bread.
Corn Starch. ! Pound.-Thickening
gravy. making custard, one-third sub
stitute In cake.
Corn Grits. Pounds.-Fried hke
mush, used with meal In making corn
bread.
Rolled Oats, Pounds.-One-fourt1
to one-third substitutes In bread, one
half substitute in mufdns; breakfast
porridge. use freely: oatmeal cookies.
oatmeal soup.
Buckwheat Flour. 2 PoundA-Ons-
fourth substitute In bread, buckwbeat