Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-09-22
: PROSPECTS NOT so
DISMAL AS THOUGHT
Even Though Passenger Car PrOduc-
tion May Bc CurtaiIcd or stopped
r Disaster WIZ Not Result.

/ Aniomobls Trade journal
Tho war industries board has not
ordered curtRilmont of passenger car
production, II simply cannot prom. |
ise materials Tor non-war purposes.
/ hence advises automobile manufac- I
t,rsrs % be prepared. n the rI1trul /
supply falls. by munition work |
sufficient TO keep their help as
long az their stock Of materials lasts
anyway. therefore complete stop |
ping OF passenger car production by |
! January I. is not probable. Even n
! that did happen. however. there
would still be room for encourage
/ ment. As shown by the following
analysis Of the situation:
/ II would be folly 10 deny that the
| OUTLOOK Is disquleting since paasen
! ger cur production IN 20 be 40 grave
/ ~ affected. Reasonable human be-
/ ingH, however. will be as optimistic
az possible and mako the best OF the
! situation. what can't be cured,
/ must be endured" our problem
then II how TO best endure H. Rail
! ing al the government and dolng
nothing constructive Is not the way.
To begin with We Dust remember
that winning the war Is the primary
copsideration. the interests OF any
| other business or industry nothwith-
I standing II necessary the automo-
B bile industry must suffer whatever
I is needful 10 that end, for no in
| dustry would bo worth, the saving
/ II the war were lost But total or
| permanent destruction ls not even a
[ remote possibility. The end Of n
victorious campaign against the Hun
/ inevitably will bring return OF
| prosperity TO all lines. transcending
the best they have ever known. Like
! the warrior soldiers battling for us
abroad we the soldiers OF business
must marshal our forces and 30
| through with the bartle How to do
I I calls for our present most urgent
! ,ffort
Analysis OF situation.
let us analyze conditions and fer
ret out the most encouraging ole
| ments, then lay our plans for pro
cedure. Like the physician We must
| first find out just how bad case
I confrontB US to know what remedies
1 aro in order, II IL always true that
I Nothing is 80 bad but that II might
be worse" So htre Is how II looks ,
| TO ye humble editor;
The passenger car builder has per
I haps the least TO worry about His
/ plant andsfhis facilities will be en-
/ tirely occupied with war work. Many
| Of them are somewhat so already and
few OF them largely devoted to
government contracts. II he ia not
/ fRa 40 ula ..F 4
| cars he can become one or take on
other essential limos. SO his organ
lEation can he kept and he has four
months In which TO complete his ad-
! iustment to the new condit! !ous. His
worst prospective hardships are. un-
dergoing the transition and getting
/ back into the old channels again
after the war Is over
The same applies to an extent 10
the parts makers. but many OF them
! will not have TO change lines. as will
be shown later.
! Accessory manufacturers haven't
even change OF line 10 worry them.
| Their chief concern N getting their
raw materials The car and parts
makers will not have that 10 contend
with as their supplies Tor munltlon
work will he put on the priorities
list. But the accessory people. pro
viding they can get their raw mate
rials, will have In most instances an
even greater demand for their out
\ put now, even II no more are built
Until the end OF the war The parts
/ makers N they can get steel and
other supplies Will also have all they
can do to keep the old cars going
ii Garage men. repair men and deal
ors in used cars are likewise assured
OF plenty ot business by virtue OF tho
existing five million cars. Unless
gasoline shortage occurs which does
not now threaten. or something else
tranSpircs TO retire present ears from
use. they are going TO be as well Off
as ever and more likely than not
they will enIoy-a better opportunity
than ever before. The chances are
indeed most favorable FOR thom TO
benefit by the new order OF affairs
Must Add Other Lines.
II As we see n, the hardest hit will
be tho passenger car distributors and
\ dealers, and II " going TO be our
1 principal endeavor from now for
ward while the need for II lasts. 20
seek TO help them out " their di-
lemma. Obviously the first thing
for them 10 do ls to cast about for
substitute lines Most OF them rea-
lire that and have already been CON
sldering what to take up and very
many by this time have taken on ad-
ditional lines.
what are the natural things for
them to add7 What can passen-
ger car salesman sell best7 These are
the two questions each must decide
for himself Commercial cars loom
up as the most Immediately inviting
substitute. but there IL not room for
all OF the erstwhile passenger car
dealers In that field. because II IL al
ready fairly we'll occupied by those
who have been In FOR some time
Whore the dealer IL In farming
community. tractors aud farm light
ing equipments are the two best
lines that can he suggested and these
are not yet 80 well distributed az ARE
commercial cars.
In almost any territory accessories
can be handled 10 advantage. II only
remains to decide what ones In par
ticular are needed. but not plcnu-
fully marketed at present In any
riyeu lnralIty