The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1918-08-31
Every Man Helps Himself and
His Country by Buying
Liberty Bonds.
We MUST ALL Do OUR BEST
Scores of Things We Can Do Without
Which Seem Necessities and Yet
Are Really Luxuries-Get
Into the Fight.
BY EDWARD BOX.
Editor of the Ladies' Home Journal.

Editor of the Ladies' Home Journal.
Each time a new Liberty loan is an
nounced we should hail it with pleas
ure. For years we have used the
phrase "as good as a government
bond as indicating the safest invest
ment possible, but before the war it
was impossible for the average in
Periodically an issue was made, but it
was so quickly subscribed for by the
bankers that the small investor had
little chance. Now we all have a
chance, and a chance at all that we
can afford to buy.
1t will, of course, be argued by some
when the fourth Liberty loan is an
nounced that they have not as yet
paid for the third loan bonds for which
they subscribed. That may be true.
but that is no reason why we should
fail to subscribe again. Before the
fifth loan can be issued we will have
paid for the third oar bonds and be
gun paying for the fourth loan bonds
that we subscribed for. Thus if we
go on we will have a distinct part in
each loan, have each month put aside
a sum for the best investment on
earth, have acquired the steady habit
of saving, and when the last loan is
announced and we shall have taken
part of that and paid for it, we shall
find ourselves in possession of a col
lection of bonds that will make US
proud of the sharefwe took in the wa
and have a comfortable "nest egg il
the bargain.
Must Do Our Best.
Never, really, was there such a
stimulant given us to do without the
nOnessential and save. Not only is II
saving for our boys and helping then
to fight, but it is saving for them wher
they come home and saving for our
selves. Is there, in Imagination. a
prouder parent than that father o.
mother, who when his or her boz
comes home from serving his country
al open a drawer and pull out a nea
little package of Liberty loan bonds9
That is what we mean by keeping the
home-fires burning by backing up
our boys" by doing our Bit The
only point is that we should change
the latter TO doing our best" We've
done our 'bit" in the past loans; in
this fourth loan we should do our
"best." We want to be able to show
u boy a bond or two or three in
each loan; not have him ask: "Oh
didn't you get in on the fourth?"
It isn't as if we can't do 1t. We ran
if we will only set our minds TO the
job of real saving. There are scores
of things we can do without which
seem necessities and yet are reall,
Injuries. Our boys "over there" ar
doing without them and offering their
lives besides. We are not asked for
the latter. All we are asked to do Is
to do without here something and
there something. and by doing this
we are patriots! and all the time
while we are adjudged patriots we are
investing our money in the safes
thing on earth and getting a good in
terest on 1t in the bargain. Franklr
can you "beat it?" II is something T
ask a man TO give money. without
return. and he a patriot. But in thes
Liberty loans all the government ask
that a man shall loan is his monev
safely guarded and at a good interest
and still he is a patriot,
Must Lend or Be Taxed.
Another point we must remember
taking this whole matter simply on
an economic basis: That the more %
these Liberty bonds we buy the less
taxes we will have to pay. The gov
eminent must have the money to keen
up the war and feed and elothe our
BOYS. This year II needs about $4,000.
0000 600. This amount ii must get from
the people. And if the people won't
loan in bonds. 1t must take in taxes.
Hence. the more we loan the less we
will have to give.
It's all a question of saving. saving
saving-and never was there a better
time TO begin than now with the Lib
erty loan bonds as an attraction. The
man who has no ready money with
which TO hny the bonds is the very
man hat the government wants above
all other classes of men to loan it his
money his money saved here with n