The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1918-10-25

WUl aud themselves compelled same thing or
i0apend publication it is believed.
Contrary 90 the popular belief that is a great
'eoeat to newspapers. it is the reverse in financial
anae The expenses OF gathering the OF print
ns 1t vastly decreased nearly every way in war
mes without corresponding profit Scores of Ameri.
oan newspapers lately have been compelled
nV others have quit business because OF conditions
Eighteen months the publishers paying soc
"a hondred pounds for newsprint paper. The Federal
Trade Commission sitting Washington. last Saturday
allowed another OF the continued increases price
manufacturers with the result that publishers now
pay Tor The paper often quality vastly in
teror to that OF the pre-war days $3.754 a hundred
pounds for rolls in carload lots higher
This price is b. mills and the actual pub
Usher. delivered is pow about $4.25 hundred pounds.
The publishers have been generally trying to meet
these conditions by decreasing the number pages in
newspapers, but this Is unsatisfactory The public
IL feels it Is entitled times all
is possible TO print.
1t has been pointed by one publishers magazine
that newspapers throughout the history the business
especially in America. have been guided largely by
sentiment that they have failed the public
best because they have endeayored the public
cheaply that the manufacturer Of cake soap. as
instance of the of this makes
least five cents bar and does make
cents because he does deal with sphair prices
that newspaper sometimes fails through aversion
to charging what it is worth. this worth being
alone its value its readers which may great
or little and which be stable transitory.
upon the cost of production.
Nobody expects buy soda for five cents be
the things that go the making sodas have
risen greatly and the price of sodas has been doubled
But the penny newspapers advanced to two regret
fully and with misgivings because they naturally
wish into the hands of many possible
and doubt the papers selling two cents copy
and ten cents week also will hesitate long before
ing further advance hoping that something may happen
to enable them to go serving public at the old
prices yet knowing that nothing likely happen
short of a panic, that will bring this about.
But if the necessity should come as seems probable
for an advance in newspaper prices the newspapers
should take the public fully into their confidence
matter and then there be any of the Co
operation of those who read the newspapers-which
practically everybody.
OF the analogy between the advance of news
price subscription prices advance in the
price say sugar or soap is not perfect The public
looks upon the newspaper being. in sense its 5titu
ton 1t is presumed to be the expression popular
opinion well its guide. beyond and more
particularly it is purveyor news and the knowledge
of news-new thngsis essential part of the pu---s
business.
Therefore the public is entitled to know that in
eighteen months the price newsprnt paper has nearly
doubled The ink that on this paper the cost OF
labor in all departments and the materials also
have risen and they likely higher
lower.
These are facts Every newspaper in the land. prac
tcay is trying to evade these facts while meeting
debts and its payros regularly does not wish
to charge its subscribers five week or
one cent the copy, its product all of
them saying, Well this can't keep up forever
and thingsll down then. But the two of US
the reader and ourselves-he newspaper publishers are
only foolng themselves and if they'd truth and
tell the public all about it. their readers would saw
week when buffers been going up a nickel nearly
week lately and they even serve oohpicks
in restaurant unes you ask 'em?-Muncie
Press.