Western liberal. (Lordsburg, N.M.) 1887-1919, 1918-02-08
How to Build Upor Tear Down
This Community
The Farmer and the Merchant

T@uERE can be no doubt that the prosperity Of the Countrywide entire
people-s based IN the quantity Of produce RAISED ON THE
Interests OF the country asa general crop failure II the crops are
generally good throughout the country and happen to be a failure in one par.
tcular locality the merchants are not dependent on the home farmer but can
have his goods produce etc. shipped in from other sections and thus supply
ALWAYS DEPENDENT on HIS HOME MERCHANTs-ue town or cHy
which is his marketing plnce-und the home banks for the handling and dis
THE MERCHANT NEVER BUYS HIS PRODUCE, HAY AND GRAIN
EhhMEH' But thai The FARMER IS GIVEN LARGELY TO THE PRAc-
TlcE OF ORDERING MANY OF HIS NEEDS FROM STORES IN OTHER
CITIES MORE PARTICULARLY THE LARGE MAIL ORDER HOUSES,
Not a day passes that goods Of almost every description, from soaps to
farm implements including gasoline engines manure spreaders, seed planters.
cream separutors cooking stoves and ranges clothing groceries and what not
are seen m our dcpos and express Offices addressed to local farmers.
A LOAD OF PRODUCE AND SELL 1T TO THE MERCHANTS OF your
mARkET PLACE AND THEN TAKE THE MONEY HE PAYS YOU AND
YOU COULD BUY JUST AS cHEAPLY AT HOME AS FROM A MAIL
ING WHAT YOU eUY2
You may say, "oh, well, I sold my butter and eggs to the groceryman,
but he doesn't handle cothing" Yes; but if the clothing man does Of sell
his clothing he must o ot of business. and the grocervnon loses q Dood
customer, his business is curta1ed, and he then must needs buy less Of your
produce. You are just IS much in duty bound to buy your clothing, your
hardware. your farm tools and other necessities from your home market as
if these merchants all dealt in your wares first hand.
THESE VARIOUS BUSINESSES ARE INTERLocKINe AND INTER.
DEPENDENT, AND ON THEIR SUCCESS DEPENDS YOUR SUCCESS.
a certain good farmer in this county ordered a conp planter from a mail
order house and owing to delays in freghs. did not get his planter in time
to do his planting while a good spell of weather was on However, It finally
came. He got it to the farm, set it up and started in with his planting.
through careeSness or oversight a small gravel got in one Of the holes
through which the cornd drops and there LODGED, with the result that the plate
was broker. Ihisp put the planter out of commission. The farmer had to stop
nus cn punuhB ma come i" NV TO see II ne could get another plate He
called on the hardware stores and implement dealers, but as none of them
te hhI resut was he was forced to follow the pillow and drop his corn by
hand had he purchased his planter from a home merchant he could easily
have got the necessary repairs and not been delayed.
VERY uonr you ser TO n mai order house is taken ut # local crcula-
tim entirely and the good of it is lost forever. IT HURTS YOU IN THE
LONG RUN just as much IS anyone.
Therefore, before you order anything else from out of your home town,
go to town and SCI If you cannot find what you want or if you can't get to
it out by parcel post If the article isn't satisfactory when you gti it, send
It back. Your local merchants guarantee the goods they sell, and it is to
not a merchant in town who will not treat YOU fairly and give you full value
Tor all the money that you may spend with him. Give the local merchants a