The Barre daily times. (Barre, Vt.) 1897-1959, 1918-05-17
PUBLICITY CAMPAIGN RENEWED.
Barre Granite Is Being Exploited with
New vigor.

| FuHpage illustrated advertisements il
the current number of the Saturday
! Evening Post, Scribner's Magazine, and
the National Geographic Magazine sig
nalize the launching of the seasons in.
stallment of national advertising which
the Barre Granite Quarters and Manu-.
faeturers' association inaugurated two
years ago. Complementary to the maya
zine advertising is the dissemination OF
| literature concerning Barre granite, liter
allure that has taken the form of book.
lets, posters, circulars and letters. Def
mite plans for the continuation of the
campaign in 1918 are not wholly com
plete, but il can be said that the cam
paign is being waged on larger scale
than ever before.
Some idea of the scope of the tam
psign may be gained from glance at
the page advertisement in the Saturday
Evening Post for the current week, May
Is. The illustration is reproduction
of the George B. Milne mausoleum of
Barre granite, which was erected in Elm
wood cemetery, this city, last fall The
text directs attention to the classic lines
of the memorial and The accompanying
general description of the native stone is
on the same high plane as that of the
magazine advertising in 1916 and again
in 1917 The page of Barre granite ad
vertising in the June number OF the
National Geographic makes strong APP
peal to the patriotism of the average
reader The text Is captioned, where
Sleep the Brave and a picture of the
memorial which marks the resting place
of Major Orlando Jay Smith in Sleepy
Hollow cemetery, Tarrytown, n. Y, APP
pears over the reading matter. Serb
ner's June number has an entire page
of granite advertising, on which appears
a half tone of the Potter Palmer memo
rial in Graceland cemetery, Chicago, III.
in these periodicals is to
from time to time.
Figures tell an even more revealing story
Of Barre GRANTEES prominence among ma
tionally advertised products, A large
show room car, reproducing in colors
familiar quarry scene at the Boutwell, |
Milne & Narnum quarries, has been
mailed to the length and breadth Of the
United States and Canada. II bears an
insert of the John D. Rockefeller me
mortal. The text is brief, but full of
meat. 1--WE Recommend and Sell Barre !
;ranite. the Rock Beautiful and Ever |
asting." With each copy of the show
Dom poster was mailed proof sheets |
If the three page advertisements APP
Bearing this month. Ten thousand Of |
hese parcels, weighing in all three tons.
we're mailed to retailers
/" Barre Granite, story trip through |
Barre plants and quarries in the granite
enter of the world is the most am
,itious piece of literature issued by the
association since the appearance of Me
norial Masterpieces The latter is
illustrated book which is
till much in demand and is in use wher-
yer monuments are sold. The later
publication is smaller, vet profusely
Illustrated booklet and well might be
AIMED Views Afoot." Seemingly moth
ng that appertains to the Barre industry
as been omitted. OF this publication
500 copies have been sent out to re-
all dealers the country over. One
thousand were mailed to architects and
like number to cemetery superintend
nts The issue numbered 10000 copies,
nd BY reason of the incesssnt demand
Or them it is nearly exhausted. Il
An augmented office force. working at /
he headquarters of the association in
he C. w. Averill building, has been !
andling the output of literature for sew
raj weeks. As many as $500 letters !
the printed and pictorial
latter were also mailed.