New-York tribune., 1918-06-23
"Roman Solvene neutrality-suspicious. hair remover.
"Okoa Laboratory-Eye treatment

"okola 1aboratory-Eye treatment
"Pars Academy o Beauty Arts-Bust developer
CDR Turner Company-Obesity cure
The defendant the words and matter published
as aforesaid published malciousy
pointed by attorneys
ett Chapman while much the article
challenged the
Meals that the article which Neal
exception integrity upright
that he associated with fraudulent
skill knavh
plaintiff pretender
skill and knah practitioner OF medicine and who preends
which possess
made his life occupation the dealing false and
had lived his life pretende
Of himself and to the detrment of the public at large"
In this The Trbunes pleading
complaints had the public generally
Iron" advertisement appeared to be mendaciou states
"a chaaan extravagant
who makes unwarrand or xvarant @ s t b atj live
therapeutic values of medical compounds which he
quak norany falsely pretends to medical skill
which he does
preparations which he prescribes recommends therefor
The relates at length the which The Tribune
through its during
m the of deceptive and misleading advertising and other
the protection buyers and prospective buyers such pretended
and the public generally"
PERIOD prior April H. 151s boards of health other
regular organizations of reputable engaged expos
ing and nufyng the vicious
qua medicines having effect
The Tbune resulting
these bad practices particularly those by
individuals of substantial financial widely
the public elsewhere great public
exposure as one OF the most efficient of abatement Complaints
these misleading
oe1endan from buyers OF nosrums readers of the adve
tment from health authorities reputable physicians and from
series OF articles combating these false advertisements
the month of
In this batch of complaints The Tribune declares
rs IRON The substance of these communications
the general effect that Nuxated
be mndacou misleading and decepe The
undertook result Of which
there appeared The Tribune 1917 article by
Samuel Hopkins Adams setting forth the facts disclosed
tgation.
"said investigation conducted prior to April IL
published words and matter FORTH that the (ea
quack and had made quackery his Nea
harlatan and had become
world charaanry His the nature
and extent OF his charanry and to the fact that his chaaanry
peen frequently public
other public official agencies and
government including particularly the United stt
Department. the United States Department
States district courts the United grand
jurles."
continues by reaserne the truth If m
published been arraiqnd before the 1n+d
Buffalo on charges ntained in +br ;
found 19 Federal grand urv the
United States District District of New York
against the New York Institute of Science cornoratn C,
Clark Thomas F. Adkn and the plaintiff Virgil Neal alias x La
Motto Sage" - ~ " ~
of indictments charged in substance that said rd. a
nowng wrongfu unawfu felonouy and intend to
devise scheme and arfce property
by means of false and fraudulent
lr violation of the criminal code of the
Each of the indictments substantially that these
schemcs to deraud were be effected by
msi and that the defendants Neal alias X La Motto
Sage in advertisements public
THAT the New York Institute noted Institute Of
leading college country devoted to the teachnc
Tor the development
ing large faculty composed of known scholars
lat visitors could not fail to be
pated the place. that DR. Sage meaning the plaintiff (ean
IN this action had study with wefed shelves br;nc with
works on psychology and subjects akin
that said Institute of Science giving instructions to several bn
ded that said Institute of Science library laboratory and clinical
department and had offices devoted
h SAID institute would furnish instruction and achnc
personal magnetism hypnotm hypnotic influence; that bv
nypnoc suggestion the said Institute
the morphine habit restore the those who had
en estranged make ngy liberal magnetic and
oua each student to hypnotic once
ocn ana palness perform surgical operation by
'elephone telegraph and mail produce cataept state
Inc indictments charged that all these
ao 1rauouent intent 10 their
mat the defendants had Rochester poso le ~
dressed to certain obtain their money and
erty by means Of fraudulent - PN'P
The things Neal himself pretended 70 ho ,1,