New-York tribune., 1918-02-07

with the Of his
Only the writer's address, will be read
But the will be printed withheld preferred
Address: The Advisor, The Tribune New York
HERCULES will recall if read The Trbunes
shed automobile tires of STANDARD
makes coated with thin layer of rubber and sold at low
guarantee They probably practical
domestic genius who sat at breakfast mung French toast when the
inspiration first struck him. Hesaw Friend Wife take slice
bread unfit for human dip mixture of milk gg
and o paaab breakfast dish. AS dream, he old
ber into which dipped and
the finished apparently which could be sold
far below those asked for tires.
Mr. e proprietor Tire and Rubber Company
e5o Broadway of the gentlemen named the article
said him of the
end of the Hercules Tire About weeks after the
of The Tribune Mr. James letter gentleman
Penn, offering agency vicinity
The gentleman question asked Mr. James the Hercules tires
expected a
ce and this replied story
The gentleman from Allentown obgngy sent Mr. James Mr.
James the time, emembered)
to agent:
:sx :;: T as n: @ ~ - @5 @
Company never had My business been the buying selling
Ii: s:': e ]
f % Ss % 4o s Ts the b aF @ d RSa{ M ab he e article dss,ss M &
'''''' " their great zeal " do good they may Z Do @ 5zsfs s-"
gentle reply may urnet away
ahns
COMPANY without explaining how he happens be offering the
for their tires He also fails his
Jane" % Se I Of Of % ssptsnsS t. Lssd s xs @pSs @
@ | a % & smR n3 % its s s'm ss Asa
.ds j., Hercules the
I- aSss'
Signifies
WITH a sSs hem T. T. James himself who sells 's won't admit his connection
W5 ", ID, :;n ct. "a '
Gs ;'s:e .f n's H:ss5 i %
"'''"F' ""S" YOU come away
n As % @ gf"s ase sit 1o thsss are and M s the s s o & al the
a % all tse % % ana after ] s meal M oq % snas you to snoy share
aahn nd pent S' "f it, to thousands VINO say i can
The third bona hd.
advertisement of BAns holiday
patterned after the style and the lacking
logic than the last Overwhelmingly
don't be gourmet. be gourmandbe
food whether need then
ouy druggist you your money
Could anything be thanth
Such this limited its evil misguided
midnight and trusts to Bell
effect of such rec
less advice is the example which advertising advertisers
Close the heels copy appeared other
vertisements written exactly the
wells Syrup Pepsin 1t urged
: e. AZ: :$ S ss;' S;@ fs:s as IT
@ @ and y"a es s5D eat " so1 ps nyihn Use occasionally and you
preparation when anayzed shows no annr
cabe quantity Of pepn and for this suggested
early prosecution nsbrandne 1t is not pe
sn which the digestive tablets and na is
strong cathartic the Of which S
There still another copy-crbbing. advertiser who modelled his
advertising the Bell-Ans copy:
aS Sa sa sS' % H s @ nPsss sns pSss n s. Help M
No while
fall back upon This
~ VIZ p'N'"'' 0-'
The f. Company of Marshall Mich makes these and
other tablets The has
They were convicted of mbrandng their Calcium WATERS which arc
poisonous but these waters
surely do lovely compexon also convicted IF mis-
branding their Carr Tablets company then instituted e NEST
useful reform that have noted says the Journal of ouac
cry 1T Withdrew the preparation
swindling tablets still
t msbrandlng OF food and drugs the
law; but the branding
Oh me Individual merchant Fortunately
retailers nave realized that msbrandng does pay still
certain terms used in advertising
not clearly ehned The January white brought IN
TERMS one OF whlchthe ocaed union lnen part
have