Chicago eagle. [volume] (Chicago, Ill.) 1889-19??, 1918-03-23
THE REAL SIG.
NIfICANCE OF THE
THRIFT CAMPAIGN
BY James A. Davis.
Chairman Of the Public Speaking
Bureau Of the Cook County War
Savings Committee.

4
wealth and strength. 1t is one. of its
greatest electives in maintenance of
war and its prosperous growth in time
| of peace.
l Thrift is a rule of self control
against waste in any form. It is a
principle the practice of which soon
becomes a habit, an assured avenue
to prosperity and competency.
| 1t Is stimulation to diligence and
industry. a discourager or corrective
of Incidence
Thrift is thoughtful management.
1t is the care we exercise in supply.
ing our wants. It influences the
Judgment we use in buying, in the
conservation of our earnings. II die
tates that we buy no more of anything
than we can proftably use, that we
refrain from buying anything we have
no use for. Thrift 1t is that causes
us to discriminate between and weigh
values. Il makes a dollar function
to its fullest usefulness. It is rea-
sons curb on extravaganza.
| IL we are about to buy any article
and have choice between one for
dollar and another for a dollar and a
half, the $3.50 one differing in no es.
sential way from the one for a dollar
and no more serviceable, It is thrift
which leads us to purchase the one
for dollar, thereby saving fifty
cents.
This is the saving the thrift stamps
are created for, whether It be twenty.
five cents, fifty cents, five dollars, one
hundred or thousand dollars.
This act might be defined as
economy, IL II were not that the def
mite object in view was that savings
be increased by the fifty cents.
Economy is only feature of. a step
in the process of thrift. The motive
In thrift is saving, the avoidance of
waste OF money. the desire for profit.
One can't practice thrift without be.
Ing economical but one can be eco.
nomical without being thrifty. In.
crease In accumulation is the sole oh.
ject of thrift. More to spend is often
the objective of economy.
| It is thrift that converts opportun.
ity to earn into earnings. the unused
into usefulness, idle time into profit.
able occupation.
II Is thrift which makes the gar.
bage can unnecessary in France II
Is thrift that led to the great By.Prod.
uct industries of France, Belgium and
Germany for the conversion OF waste
into commercial products.
Every man. woman and child in our
country must consider themselves a
human by-product plant converting
their needless. thoughtless over ex.
penditures and waste into thrift
stamps. ..,
We must not confuse thrift with
miserliness and niggardliness. It Is
not demanded of us that we cease
buying everything except the food to
nourish us. Such a policy would
stifle our industries and PROSTATE
trade. Industrial activity creates
payrolls, II creates profits to be taxed
for government revenue. II there
were no proceeds from manufacturing
and trade who would there be to buy
thrift stamps?
What thrift demands and our gov
eminent expects of us is that we re.
frain from indiscriminate spending,
spending because we have the money
in our pockets to spend.
We must not interfere with the
stability and the progress OF our in.
dustries.
It is not demanded that we deprive
ourselves OF rational amusements but
that we control our indulgence in
them.
In substance thrift is carefulness,
management, prudence, frugality and
calculation to the end that a saving
Of money be created.
That is the thrift expected of us,
the results Of which your patriotism
will suggest be invested in Thrift
Stamps and War Savings Certificates
That we may take advantage Of
and profit by this great lesson in
thrift in the simple way provided, with
profitable returns; that we may lend
our savings so created to our govern.
ment, giving us the glorious satisfac.
ton that we are helping in this crit.
ical period of our Country's history
| to win its righteous war; that we are
saving that our brave boys at the
front and In training and on the seas
may have the best of food and plenty
of 1t, the warmest clothing, the limit
of comfort, and best of medical at.
tendance, the most reliable OF arms
and ammunition. the sharpest of
bayonets; that they may know that
we are back of them heart and soul
and purse to the last penny and the
last heart beat. Isn't all this and
"The Great Cause" worth saving for
-25 cents at a time?
Our enemies have called us a ma
tion of MASTERS. Let us give them
the lie and prove that we are not only
/ the richest nation in the world but
the thriftiest; extravagant only in az
J fording means for defeating them.
MEN win battles, but money wins
wars"
~
Judge John r. Cayer1y 10 daily
adding to bis popularity In Chicago