davidaulloa/AmericanStories huggingface dataset:
Evening journal., 1918-07-11

trim for the strenuous work OF three
weekend performances. Downing has
his dance down to perfection. just as he
pleased when appearing professionally
before the footlights. He has impaired
his pedal cleverness to his son and the
two OF them make a dancing team that
the agility Of modern day performers
would be hard to beat.
Evening journal., 1918-07-11

him over the heads Of s62 men. The
boy who had won his way to West
Point by one point. the young man who
had been given no promotion for seven
years-think OF that. you fellows who
grumble that nobody takes notice OF
how hard you work-had at last come
into his own.
Evening journal., 1918-07-11
Don't Be Bald
How 10 Make Hair Grow stronq. Thick
and Lustrous.


Few Of ms get bald IN a day and we all
have ample warning when our hair Is
thinning out
Partisan sage Is a most efficient hair in
Vigorator, but 10 Immediately stop nny
iurther loss OF hair and quickly start \
new growth It must be rubbed into the
scalp so the starved hair roots can really
absorb Il and get the vital stimulation "a
badly needed. You will surely he de-
ighted with the first application, for vour
hair and scalp should look and feel 1Oo
per cent. better.
Partisan sage is not expensive. It's a
scientific preparation that supplies All hair
needs-a clean, non sticky antiseptio
liquid that Is sold by y. Il. Danforth and
at drug and toilet counters evervvhere
with guarantee 70 give you perfect satls-
faction or money refunded
Good looking hair is half the battle I'm
any mans or wOman's personal appear
ance. Neglect means dun. thin, lifeloss
hair and finally badness while n little
attention now insures thick and lustrous
hair for years to come. No matter what
your hair troubles try a Partisan sage mas
sage -onight-you VIII not be disappointed
Evening journal., 1918-07-11
Preserves, Jams and JelIlss
Will Help Win the War
SAVE THE SURPLUS FRUIT

The housewife who puts up plenty
OF preserves, jellies and jams this
year is doing a great deal more than
her "bit' for she helps TO release
greatquantities of needed foodstuffs
for our Allies "over there"
Evening journal., 1918-07-11

Preserving is by no
means the uncertain
task 1t used to be.
With the modern
knowledge of sterili-
zation and with the
advent of the pure,
Evening journal., 1918-07-11

Money to loan, securities to offer and
husiness PARTNERSHIPS Will be well ad-
yertlsea through the Want Ads.
Evening journal., 1918-07-11

form Of iron readily taken by the blood the boo
cells get round rchred in the cheeks pink the appetite
improves full Of Of
before the day is half DONE The take ue
body nge which from cold BATH If you
Ironc Tablet send 10 Surgical
Buffalo and obtain trial package This 2oh-century
sure good Druggists sell "Iron-tc" for
Evening journal., 1918-07-11

tho jellies are completely covered
with Parowax. In the first place,
Parowax is pure, highly refined,
clean and sanitary. Then, Parowax
Is economical. Your grocer sells and
recommends Parowax. II he has
none in stock, he will gladly get 1t
for you.
Evening journal., 1918-07-11

II is even more vital
to be sure that tho
preserve Jars are
scaled-especially II
you are using the
"cold pack" method
Evening journal., 1918-07-11
THE GREAT LEADER
OF OUR ALLIES

Our boys are now following the
great leader of our Allies "over
there" fighting the battle Of ths
United States. fighting without
thought of being heroes-but fight
ing that men, women and children
may not be tortured, burned and
putilated. Fighting against the
bestial foe of America and mankind.
No greater heroes nor braver men
ever fought on the battle-felds Of
France than our Sammies." Men
with dauntless spirits-men of red
blood, courage, energy, vim and
vigor are needed every day behind
the lines as well as behind the guns.
You need iron In the bloodl Every
healthy man or woman should have
about as much iron in his or her
body as there is In an ordinary
"tenpenny" nail. To gain this iron.
the best way is to take an iron-tonic,
called Iron-tic," a combination Of
iron in its most soluble form, dis
covered by DIR. Pierce and expert
mented with by his physicians at the
Surgical Institute In Buffalo, N. Y.
Evening journal., 1918-07-11
scrlbe w. roland Taylor

The inner patrol contest OF Troop
2 for the month OF June was won by
Evening journal., 1918-07-11

Kaig. The troop expects to go camping
about August II TO August "a. All fel-
lows be out to the Red Cross next
Wednesday and everybody be out next
Friday night.
Scribe Walter McKalg
Troop No. 20 met last Friday and
had a fairly good attendance. our
Scoutmaster, Mr.. Burke. has not came
back TO the troop. We have now
changed our meeting place 20 the
Friendship Fire Company. between
Tenth and Eleventh on Tatnall street.
Troop No. 20 Is getting up a minstrel
show which viii consist Of an orches-
ira and comedians from all troops that
wish some Of their scouts who are good
players on any instrument or who has
a vocal talent or who can crack some
funny Jokes. All boys in Troop No.
20 be on hand next Friday evening at
7i5 o'clock.
Troop No. 2s met In the Y. NJ. II. A.
last Tuesday night. Mr. Schagrln sur
prlsed the scouts when he started the
meeting with drill. lie announced that
there would be treasure hunt. which
was one OF the longest ana best we
ever had. Everybody enjoyed the hunt
and hope 20 have another one next
week Most Of the scouts that are go
ing 10 camp have sent IN their appli-
cations so they are sure Of going TO
one OF ths best camps in the u. 5. A.
The troop hiked out to ThOmpsOn's
Grove last Sunday. where they went In
swimming Watch for the next hike.
Scribe Meyer Weiner.
Troop No. 36 held its regular meet
ing last Thursday night. appointing
McLucas assistant patrol leader Of the
Panther Patrol and Gale OF the Pine
Tree Patrol We had some slick drill
ing with our new drum with Jim
Leigh as drummer. We marched TO the
old Wawaset Park and had some drill
ing in the "over the top stun. The
boys all thought this great fun. After
coming back 10 headquarters. Porter
was appointed Senior Patrol Leader.
All the boys who were appointed re-
ceived their chevrOns. Troop No. &c
enjoyed some good cakes which were
made by scouts mother. He is the
hardest working fellow we got. You
all know who he f.. Let's all give
three cheers for McLucas.
Scribe w. Roland Taylor.
Troop No. had It's weekly meeting
with a fair attendance. Our Scoutmaster
Mr.. Malloy read us a letter from one
OF Troop No. . scouts who Is now serv-
ing Uncle sam. After the meeting we
hiked over Third street bridge, where
Hospital Stewart Bill made a flre with
one match and no paper, while the
other fellows went in swimming. Satur-
/ day the troop took a hike 20 Brandy.
wine Springs. where we drew land
scapes and maps. and went IN swim
ming. Stanley dlved from a twelve
foot high log, for which he received
an entrance into the funchase as a
prize. We will have a strawberryless
festival July .. 1915. All invited.
Scribe Stanley CzajOswki.
Evening journal., 1918-07-11

refined Parowax, there is no longer
the loss by spelling that housewives
used to dread.
Cleaning glasses and jars thor
ouphly Is mighty important, but
Evening journal., 1918-07-11

Kaig. The troop expects to go camping
about August II TO August "a. All fel-
lows be out 10 the Red Cross mex
Wednesday and everybody be out mex
Friday night.
Scribe Walter McKalg
Evening journal., 1918-07-11

Troop No. Il held their meeting Fri
day night Scout Fred Kendell was
elected bugler and the following new
members passed their tenderfoot tests
and took the Scout oath: James Nc
Kelvey, James Davis and Walter Nc
The Birmingham age-herald., 1918-09-08
Persistent AdUertising
 Necessity in War Time
By WILLIAM B. coLyER

ion in the Editor and Publisher.
 by neglect-neglect which could take nc more disastrous form than an interrup- tion to advertising
 For example if I have the requisite capital I can build alongside the plant of the Columbia Graphaphone company a factory equal in all respects to the Columbia manufactory. Assume that can turn out an instrument comparable in every way to the Columbia product and in equal numbers, Yet l am not even going concern. cannot sell that instrument to the public in profitable quantities until I build up the good will that the Columbia company has &C., quired by years of advertising.
 Goodwill, in my estimation is far more valuable than the physical property with which it is linked. The physical property is, in q measure, useless with out the vitalizing spark of goodwill. heNProctor & Gamble plant might be completely destroyed by fire. and yet the havoc would not extend to the commer- cial identity represented by the name Ivory soap. Far from sustaining loss, the good will inherent in the word Ivory would, of anything, be enhanced by reason of that trait of human nature which makes the public the more eager to obtain that which is denied to it o. Whlcn IS ODIdlNdDle Oltly over ullllCully.
 That, at times such as the present, there should be some hesitancy regard ing advertising policy may be because it has never been scientifically deter mined what proportion of advertising expenses is an operating charge. In my estimation, only a small part, if any, of advertising expenditure is property chargeable as a current item of sales expense; but is, rather, well translated into terms of good will, a permanent i'm vestment and hence a capital charge. Given this conviction, it must appear quite as short-sighted to discontinue ad vertfsing merely because the war has momentarily interrupted distribution as it would be deemed unwise of manu- facturer to junk portion of his fac- tory equipment because there had been interruption to it's use.
 The manufacturer who has converted his factory to war work and has there fore interrupted the production of his original line, does not tear down and discard his expensive machinery to save the insurance premiums or other similar expenses. It would be just as sensible for a manufacturer, whose commercial integrity is founded upon advertising, 70 abandon his advertising campaign in or der to save the carrying charge on his greatest asset-good-will
 Not the least of the considerations certainly. that argue for the continu- ance without interruption of the adver- Using of Ill the concerns that will come back after the war, is that sales are in reality made long in advance of the ac- tual transaction that we commonly re- fer to as the sale" This will be espe- cially true in the war period.
 For example, l have no doubt that. even under the normal prewar condi- tions, thousands of persons who did not possess a musical instrument were sold on, say, the Chickering piano. They
The Birmingham age-herald., 1918-09-08

might be without means for the time being to carry out their determination to own Chickering, or there might be other deterrng reaSons-for instance, a family might be planning removal to a new home and therefore disposed to postpone purchase. The underlying fact in each such case is, however, that the prospect had absolutely made up his pr her mind to some day own a piano and had come to the conclusion that the pana when it is purchased will be a Chcker- ing.
 Such an antipatory sales may not be precisely on plane with transactions where an initial payment has been made, but certainly they do have a real value, and are part of the intangible asset of the business For the man. tenance Of such an asset, however 1t is essential that there be reiteration and reminders in the form of continuous advertising that keeps alive the inter- est and the conviction of the prospect once won. Otherwise a competitor, with repeated well-told selling talks, will effect the mental sale and hold it. It would appear that the opportunities for thus, in effect, making sales for future delivery must be especially fav- orable during the war, when the bar rier to immediate consummation of the trade is likely to be found not in lack of purchase price, but in inability to obtain delivery of the goods.
 Seemingly the prospect who is con verted by advertising under such cir cumstances is likely to be especially firm in allegiance. I fancy I hear him saying: 'I may not be able to set Wesson's oil now, but when I get it I am going to have it.' The more rapid turnover of money that has come to considerable portion of the popu- lation incident to. the war period is bound to encourage the planning in the
The Birmingham age-herald., 1918-09-08
The High Cost of Eating
mas F. Logan, in Leslie's.

iHoliidS F. Logan, in Leslie s.
 The old shioned housewife who went to market with dollar bill in May, 1913, now carries 63 cents additional in the oth- CT pocket, if she expects to carry away as much in her basket as she got for the bill five years ago. This statement py the bureau of labor statistics of the labor department is based on an average of price increases in the staple food articles within the period mentioned. Three of the 25 articles considered show boost of more than 100 per cent in the retail price in that time, while the least increase, that for potatoes. was 3S per cent. That the altitudinous flights have been checked is indicated by comparisons made of prices last May with those of the year before. The advances for the 12 months represerted per cent in- crease for all the principal food articles, although seven showed decline. These ranging from 64 per cent for potatoes 10 less than l per cent for coffee, included onions, flour sugar, beans and cheese between the two extremes. Evidences that nothing can entirley set aside the operation of the law of supply and de- mand are found in the higher retail prices charged within the year for corn meal, hens and pork chops, which have advanced from 20 to 20 per cent. These all figure as substitutes for other ce- reals and meats in the general food conservation programme laid down hy the food administration. These recent ad- vances in the retail prices of substitute articles indicate that the law of eco monies is no more to be abrogated by governmental fiat than that the tide should cease to flow in when ordered to do so by Canute.
The Birmingham age-herald., 1918-09-08

present for purchases that will be made in the future, when stocks of goods again become available I imagine can hear many a citizen seasoning somewhat in this wise: q have al waysf wanted that set of Dickens or that Panola, but I put off making the purchase, and now I can't get them. However, you can bet that as soon as we get out of this war mess I am go- ing to act without delay and before anything else occurs to interfere"
 There is scant justification. it would seem, for the msgivings of the adver- tiser who is prone to allow his invest ment in goodwill to go by default merely because he suspects that popu- lar demand or the conditions of dis tribution may undergo some radical charge after the war. If business man is basing his expectations upon an unworthy product he might as well abandon it once and for all. For the manufacturer, however, who has faith in his product in the future and every incentive to take out insurance in the form of persistent advertising.
 The form that this war-time adver- Using can take to best advantage is a question for the Judgement of the ex- perienced advertising men, who are familiar with the business interests whose good will is to be safeguarded, The copy may take the form of good will advertising, so-called. It may be explanatory of the government demand which. as in the case of Bull Durham" curtails civilian supply. Or again, it might specifically aim at creation of after the-war demand. If the respon- sibility were mine I believe that I would be tempted to try, in the prcs- ent predicament, what might be termed. tantalizing copv--messages that would provoke the Damn the Kaiser senti- ment on the part of Americans teni- porarily deprived of articles on which they are, if anything, more solidly sold than ever before
 Dominating the minor considerations or ways and means is theSbig idea that an advertiser is justified in the face Of suspended animation commercially speaking, in doing everything within his power to sustain his commercial integrity and to preserve his commer- cial identity Let the corporation with such an asset use it's surplus, employ it's undivided profits or even borrow money to protect. by means of consis- tent advertising. that invaluable in- tangible asset-good-w which is the one thing that cannot be bought out on hand after the war
 They told me when I was a young- ster that "even the Lord can't make a 2-year-old calf in minute" Big ad- vertising spreads after the war will meet equally big spreads. Business will bid for public attention and interest on bull market. The purpose will be to put punch int othe goodwill that has gone flabby. The man vho goes into that contest with a public atter- tion and interest which he has never allowed to relax will go in with his goodwill trained to the minute. He will win.
The Birmingham age-herald., 1918-09-08
The Y. M. c. A. "Jolserv

Elizabeth Shepley Sergeant, in The New
 Republic.
 Although the valiant efforts of '. M. c. A. leaders in France to get men who are above all first rate human beings are noticably bearing fruit; although the quality of the secretaries is improv- ing steadily, the fact remains that boats are still arriving in French ports bear ing Y. M. c. A. personnel who believe that their mission in the A. E. F. is to save souls by evangelical means, or ito prepare them for the coming of the Lord"
 The A. E. F. can no more be herded into an evangelical pen than the whole American nation can be so herded. It is the whole American nation-intense- ly human, idealistic, vital, young, bent converting the world to a democracy that laughs at the narrow eyangelistic categories of the past.
 When it does not want religion at all it nevertheless wants the stove, and the rag-time, and the movies, and the writ ing-paper apd the human friendlineSs of the I. M. c. A. hut It should not be obli ged to pay for them with hypocrisy and mistrust. The Y. M. c. A. in America, if it would help the army in its task, shoul1 send the men abroad who nave vision and humanity as big as the miles that stretch from the Pacific ocean to the front northwest of Toul
 A conference was recently held in Eng. land to provide parents with advice and information on the various professions and occupations open to girls.
The Birmingham age-herald., 1918-09-08
Chairman Federal TraJ

SnHtrman Feueral lrstuN 0otAaHaiS
 Discontinuance or even sharp curtaii- 1nent of advertising because of tempor- ary war conditions, would seem to im- peril the most valuable asset that any business has-namely, it's goodwill. No more faulty logic can be found than that which would impel a manufacturer to cease building for the future by means of advertising simply because the out put of his factory is, for the time be- ing, restricted; or because diversion of his facilities to war work has operated to withhold his goods from accustomed markets. In modern business there can be no sufficient-unto-the- policy.
 In advertising the business man has built Up the intangible or spiritual side of his business, if such it may be desig- mated, as distinct from the material side It is the spiritual side, as represented by goodwill, that is slower of growth and that is the more seriously jeopardized
The Birmingham age-herald., 1918-09-08
Several Carloads of
 Internatinnals Sold

James H. Nixon of Hamilton, Ala, Is one of the new dealers in Alabama.
 B. T. Alverson and T. J. Turrentine, statesmen for the International motor trucks, arrived in Birminghahn yesterday and stated that they had just closed two new dealers in the Alabama territory James H. Nixon of Hamilton. Ala, and the Sheffield Garage and Transfer O. These dealers are now able to make prompt deliveries.
 The International trucks have splon- did reputation everywhere, and it is ex- pected that they will soon flood this ter- ritory MT. Alverson and Mir Turren- tine stated that they expect to close sew erai more dealers within the next ID days.-Adv.
The Birmingham age-herald., 1918-09-08

The government fisheries bureau is pleased over the discovery of vast and hitherto unknown beds of clans off the coast of central Alaska, not so far from Cordova. They are razor clams,' dif
 ferent from those to which we are ac- customed in the east, thougf razor clans of smaller size are found off Long Island. Quantitie, of this new Alaskan variety have been put up, min'ls tke shells, ip cans One bed is 60 miles long and from three to five miles wide.
The Birmingham age-herald., 1918-09-08

Reindeer ranches are to be promoted in CanaGa. Permits have been granted for grazing reindeer in the northwest territories and on suitable parts of crown land in western provinces. A company has made application, and will rece.ve a permit fer 30 years. It is thought tn 1t reindeer lnea: will bring a good price, with cattle at the present figure. Es kimos viii be employed as herdsmen, or reindeer punchers, or whatever they should be called, but the reindeerjhas the advantage of being able to shift for hin. self
The Birmingham age-herald., 1918-09-08
SUSPECTED slACXERS BEING TAKEN
 To THE 69r1. RE0lstE tERT ARf1oRY

New York and the metropolitan districts started in grim earnest to purge themselves of the stigma of maintaining small army of de- linquents and SlackerS. Twenty thousand operatives, military and police, spread dragnet the like of which the city had never before seen in operation. Young men of mill tary age were accosted in the streets. the railway stations, theatre exits, ferry houses and at all other traffic centres by persons armed with authority. They were com pelled to show their registration draft cards or their classification records. The alternative was ar- rest and a most unhappy day under detention, if not worse. Twelve thousand men were corralled before night in the armory of the Sixty ninth regiment.
The Birmingham age-herald., 1918-09-08
James c. Watkins
 With Perkins Motor Co.
As Manager

There is no better known automobile man in Birmingham than James C.. Watkins, who has just made his connec- ton with the Perkins Motor company, as manager MT. Watkins is going to sell the Stutz cars, Kissel-Kars and Kissel trucks. This line needs no intro- duction, as they are supreme every- where, says MT. Watkins He is familiar with the mechanical partsAof motor cars and trucks and is looked upon as an au- thority among hundreds of motor car owners in Alabama.-Adv.
Nome tri-weekly nugget., 1918-07-17

1t looks like the homesteaders will
 have to migrate until we get a new
 adnain nistration. The merchants of Anchorage are as bad as the Commits sion. They want SIS \per 100 pounds for grain and everything else in pro portion. There will be quite a lot of idle ground this summer. People can. not afford to work for nothing, with out paying high prices for seed It is too bad that the people of Alaska cannot get someone at the helm that the Gugg's cant buy The merchants of Anchorage do not want to buy veg etables of homesteaders unless they make more than the homesteader. l would not advise you to come here now Things might pick up later but you cannot depend on the A. F. C., for they have been talking one way and doing just the opposite ever since they have been here.