The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-08-10

Il.
date of expiration of subscription,
unless the subscription is renewed
and paid for. (This ruling to be eff
fective October l, 1879
3. Discontinue the use of all
samples or free promotion copies.
4. Discontinue giving copies to
anybody except for office working
copies or where required by statute
law in case of official advertising.
(Exceptions-Copies may be given
free to employees of newspapers, if
such is the present practice of the
office Copies may be sent free to
former employees who are in the war
service, and copies may be sent free
to camp Libraries of institutions rec
ognized by the overnment, such as
Y. NJ. C. A, K of c., etc. Copies
should not be sent to individual sol
diers unless formerly employed by
the newspaper. Copies may be sent
to the Library of Congress and to
state and other public libraries which
will agree to bind or otherwise per
manently preserve the files of the
paper; also to government depart
mental Libraries. Copies may be given
free in return for actual services rem
dered. Copies may be sent free to
clipping bureaus which render an
equivalent service to the newspapers.
Copies for service purposes only may
be sent free to newspaper correspond
ents and press bureaus)
5. Discontinue giving free copies
to advertisers, except not more than
one copy each for checking purposes.
(EXceptions.-Any advertiser who
customarily places advertisements
with the newspaper in at least four
issues each week and advertising
agencies from whom the publisher
receives advertising regularly may
be put on the regular mailing list to
facilitate handling in the mailing
room. Copies must not be sent as
means of advertising the newspaper
itself to advertising agencies from
whom the publisher does not regu-
iarly receive business.)
6. Discontinue selling advertising
with guarantee of circulation re-
curing a rebate if circulation falls
below guaranteed amount.
z. Discontinue the arbitrary fore
ing of copies on newsdealers ii. e.,
compelling them to buy more than
they can legitimately sell in order to
hold certain territory.
8. Discontinue the buying back of
papers either wholesale or retail sell
ing price from dealers or agents in
order to secure preferential repre-
sentation.
9. Discontinue the payment of sal
aries or commissions to agents, deal
ers. or newsboys for the purpose of
securing the equivalent of return
privileges.
10. Discontinue all such discounts
or bonuses to wholesalers or retailers.
IL. Discontinue all free ex-
changes.
Limit to Reading Matter.
Curtailment of reading matter
Reading matter consists of all matter
printed, except paid advertisements.
and the following schedules are based
upon standard column of 800 fiat
lines. The following curtailments
are based on the average amount of
reading matter published during the
SIX months period January l to June
80, 1918:
Weekday editions, effective Au-
gust IL, 1918.-Reduce reading mat.
ter up to SO columns 5 per cent: re.
duce on additional space over so COL
umns and not over 20 columns Is per
cent; reduce on additional space over
70 and not over 80 columns 30 ner
cent; reduce on all additional space
over 80 columns so per cent.
Sunday edition, effective septem-
Der l, 191s.-Reduce reading matter
up to $50 columns 10 per cent; re-
duce on additional space over $50 col.
umns and up to 200 columns 20 DER
cent; reduce on additional space over
zoO columns and up to $50 columns
81 per cent; reduce on additional
space over $50 columns and up to
Soo columns 40 per cent; reduce on
additional space over 300 columns
and up to $50 columns so DER cent.
reduce on all additional space over
$50 columns 60 per cent.
Because of the absolute necessity
ko1s IL