Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1918-08-15
TO PUBLISHERS OF
DAILY AND SUNDAY
NEWSPAPERS

Industries Board has listed Paper
Mills as an essential industry. and
has rated them in Fourth Glass for
priority for coal, on the distinct un-
derstanding that the greatest posi-
bic economy in the use Of paper be
exercised, and that the reduction in
the use of paper by the newspapers
shall be fifteen per cent on weekday
editions and twenty per cent on Sun
day editions.
Each paper mill will be put upon
the priority list for coal, conditional
upon their signing pledge that they
will furnish no paper to any consul
mer who will not also sign a pledge
! in duplicate that he will exercise the
greatest possible economy in the use
Of paper. and will observe all rules
and regulations of the Conservation
Division and of the Pulp and Paper
Section of the War Industries Board.
These pledges are now being pre-
pared and will be furnished shortly.
One copy will be left on file with the
mill and the other will be sent to this
office
The War Committee of Newspaper
Publishers believe that this curtail
, ment should be accomplished by the
elimination of all wasteful practices
and by the reduction of size of all
newspap ers, and to this end have
made the following recommendations
t. the Pulp and Paper Section of the
War Industries Board. If by October
| 1st 1918, the above reductions are
not accomplished. additional curtail-
ment will be put into effect at that
time.
These recommendations have been
accepted by the Pulp and Paper Sec
I ton of the War Industries Board as
/ controlling the weekday and Sunday
newspapers.
WastefuI practices in Circulation
| defective immediately
! !. Discontinue the acceptance of
the return Of unsold copies.
Observation-Disclosures Of newspa-
pers who are employed directly at
the home office by a newspaper. as
! wholesale distributors to newsboys,
newsagents and news stands, may re-
turn unsold copies. provided such I'M
sold copies have not beer in the pos
| session of retail dealers, news stands
| or newsboys. Such employees can
not take back. under any considera-
| ton, papers which already have been
| distributed for sale.
2. Discontinue sending papers aft
| er date of expiration Of subscription
unless subscription is renewed and
! paid for. (This ruling to be effective
| October j, 1879
8. Discontinue the use Of all sam
! pies or free promotion copies.
| 1. Discontinue giving copies to
anybody except for office working
| copies or where required by statute
| law in the case of official advertising.
| Xceptions-Copies may be given
free to employees of newspapers if
such is the present practice of the
office
Copies may be given free to former
employees who are in the war serv-
ice. and copies may be sent free to
camp libraries Of institutions recog-
nized by the Government, such as Y.
| NJ G. A., X. Of c., etc. Copies should
| not be sent 70 individual soldiers un-
| less formerly employed by the news
paper.
| Copies may be sent TO the Library
| Of Congress and to State and other
| public libraries which will agree to
| bind or otherwise permanently pre-
| serve the files of the paper; also to
| Government Departmental libraries.
| ho
| fol actual services rendered.
| Copies may be sent to clipping bu-
reaus which render an equivalent
service to the newspapers.
Copies for service purposes only
| may be sent free to newspapers cor
respondents and press bureaus.
| ). Discontinue giving free copies
| to advertisers, except not more than
! one copy each for checking purposes.
Exceptions-Any advertiser who
| customarily places advertisements
with the newspaper in at least four
issues each week and advertising
| agencies from whom the publisher re-
ceives advertising regularly may be
put on the regular mailing list to ia
| cilitate handling in the mailing room.
Copies must not be sent as a means
| OF advertising the newspaper itself
to advertising agencies from whom
| the publisher does not regularly re-
! ceive business.
s. Discontinue selling advertising
with a guarantee Of circulation re-
| curing a rebate if circulation falls
| below guaranteed amount.
| I. Discontinue the arbitrary fore
| ing of copies on newsdealers q. e.
compelling them to buy more copies
than they can legitimately sell in
order to hold certain territory
s. Discontinue the buying bac: Of
| papers at either wholesale or retail
| selling price from dealers or agents.
| in order to secure preferential rep
i resentation.
| 9. Discontinue the payment of sal
aries or commission to agents, deal
ers. or newsboys for the purpose of
securing the equivalent of return
| privileges.
10. Discontinue all cash discounts