Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1918-06-22
Business Education
of Mrs. Housewife
Mrs. Jean Prescott adams, Do
nestle Science Expert,
CiueS Vieus.


smoothly by operating the simple de-
vices provided for that purpose. few
drivers care TO examine the hidden ma
chinery. II is only when the machine
balks that an examination begins.
Mrs. House wife, for instance always
though; herself an expert at home
making. She was good cook, knew
what her family liked TO eat, and bills
were reasonable. then the war threw
crank into the machinery. And In
getting things -eadjusted Mrs. House
wife learned many things she had not
supposed necessary 10 good house
keeping.
Last night Mr.. Brown came home
tired and hungry. Nothing could have
looked more welcome than the meal
that waited for him. Little time was
lost in pre!imlnarles. and soon Mr..
Brown and his family were seated
around the table. \ long days work
had made Mr.. Brown equal to the oc-
cas!on, and with what gusto he set
in-but didn't finish
The enthusiasm was short lived
Where in the world did you get this
Coffee" cried Mr.. Brown with . grim
ace This isn't the Kind we've been
having"
Il bought it at the corner store" re-
piled Mrs. Brown. II forgot TO include
coffee in my regular order this morn
ing; YOU know the market won't de-
liver bur once day now, so was
forced 20 buy a pound. 1t was bulk
coffee. so didn't know the make Blu,
me man said It was less expensive
than package coffee. and just as good
In times like this we have 10 save
money"
"of course, CT course" said Mi
Brown. Fried ham. see Same old
standby l hope. Why are you not
eating your supper. SOM"
Il don, like the ham. father. the
taste is SO strong that it makes my
throat smart"
Mr.. Brown looked inquiringly az ms
wife
The kind T have always ordered has
gone up cents a pound" she faitered
see said Mr.. Brown. And most
o. TINS is going off the table. And We
nave pound of poor coffee on our
I hands. as we'll. And the worst OF /. is
we do not know who put up the coffee
or cured the ham. I am glad you are
trying TO be economical. but has it
occurred TO you that 1t may be ex.
pensivc 10 save money!"
This was a new one for Mrs Brown
and she waited for further explanation
for instance" continued Mr.. Brown
you remember those shoes I Dough.
last month. They are almost gone now
ana need new pair. They looked
as good as any pair I ever saw.
thought ] was getting a bargain saw
ing money. took a chance-and los,
rom now on / shall always buy n
standard shoe. one that has been adj
vc?tsed and has the backing of the
manufacturer. He knows more about
shoes than 1 do"
nat has that got to do with coffee
ana nam? Mrs. Brown Interrupted.
i don't SEQ the connection"
Neither did l." replied Mr. Rrou,
uhti! gave the matter some thought
nave learned that IL is ADVERTISING
mat takes the chance out Of buvin,1
ana now Of all times person cannot
axe 4 chance There is no money to
gamble with. -
Think whist would happen 70
snahulacturer or a branded advertised
,Touue, II lie should take a chance and
.o"e' ms quahty. You wouldn't buy
that article again. And you couId
avoid buying it because Won womId
recognize the wel!-known trade mark
after the manufacturer has invested
thousands OF dollars to make thai
trademark stand for quality, he is nor
gong to spoil n good thing by chang
ing il.
Here we have been buying a stan
dard advertised brand of coffee and
every time We got exactly the same
hlsh Quality. What happened this
iline! You bought coffee. an Unnamed
product. A''''"
What was the difference? TIE
.raae- mark. That was your only nro-
.r'''"n IL was the written guarantee
M, cr ~" nuiacturer. which he could
not afford to sidestep"
apparently this was n new idle, 20
, crown. II never thought of il in
Just mat way. I always thouebt ~
"'e'tis'hS aS-well, Just adyertisinp