The Farmington times. (Farmington, St. Francois County, Mo.) 1905-1926, 1918-08-16
PLANS MADE FOR
FOURTH LOAN DRIVE

Washiugton.-Plan for advertising
the Fourth Liberty Loan have been
completed. This was accomplished
at meeting of federal reserve dis
trict executives and publicity chair
men held in this city few days ago.
What was probably the most imp0r-
tant decision arrived at in this meet
ing, and the greatest forward step
taken in connection with the sale Of
Liberty bonds was the decision to
place every country daily and weekly
newspaper publisher in the nation on
the publicity committees of the coun-
ties or towns.
This means general recognition of
the value of the country press to the
nation. II means giving 10 the coun-
try press the credit to which these
newspapers have been entitled. 1t
menas that the publishers will now
have a voice in the plans for adver-
Using Liberty bonds in their COM
munities.
The executives and publicity chair
men of the twelve districts aIe to be
congratulated on their action in this
matter.
To Surpass Former Drives
Elaborate plans were made for
much greater newspaper advertising
campaign than has been known in any
Of the previous sales. An excellent
line Of newspaper advertising copy is
being prepared, and it is expected that
every daily and weekly newspaper
in America will carry some of this
previous to and during the sales cam
paign. The local publicity commit
tees are instructed to under write this
advertising for each paper in their
field, and the publishers being on the
publicity committees, will be able to
either assist in underwriting this ad-
vertisiIig or to advise as to how il can
best be done. This means as near
practical assurance as it is possible to
get that all papers will participate in
the advertising campaign.
At this meeting of district executiv-
es and publicity chairmen a strong
presentation of the collective power
and influence of the country press was
made, and the truth of the statement
made was instantly appreciated by
those present. The decision To place
all daily and weekly newspaper pub
fishers on the publicity committees
was made without an opposition.
In addition to the plans for the dis
play advertising campaign there were
worked out at this meeting the de-
tails of plan for assisting the coun-
ty papers to present to their readers
number of valuable local news
stories that will be of interest in each
community, and that will assist mat
crially in arousing and maintaining
interest in each local campaign and
aid in the sale of bonds. 1t is not
practical to present the details in
this issue of The Times, but they will
probably be presented in a near issue.
Country Press Can Assure Success
The nation has big, but not i'm,
possible, task in the floating of this
next Liberty loan. 1t will be for the
largest amount the government has
ever asked at one time, and it must
come from all classes of people and
communities. With the country press
back of it, as the government has been
assured it will be back of it, there
can be no question of the results in
the communities served by these pa
pers. 1t is the EDITORS opportunity
fer doing his "bit" and for receiving
recognition for it.
From now until the end of the next
Liberty Loan drive there will be I'M
usually important mail coming to ev-
cry publishers desk from the Treas
ury Department at Washington, and
from the district, State and County
Committees. All of this will be in
"frankcl' envelopes and every pub
Usher is urged to open and carefully
read every Treasury Department com
munication he receives. This is urged
not only it is his patriotic duty TO do
the part the government has assigned
to him, end because the matter con-
tanned in these envelopes will be of
assistance to him in doing this, but
also because the contents of at least
part of these envelopes may mean a
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