The sun., 1918-09-29
AUTO ROW OPENS Big
LIBERTYLoAN DRIVE
Special Effort Will Begin at
WintOh Headquarters at
Noon Tomorrow.

The stage is set fSr the big Liberty
Loan drive which the Automotive and
Accessory Trades Committee Is to con-
duct on Automobile Row for the next
three weeks. The campaign has as
sumed a magnitude little dreamed OF
when the work first was started several
weeks ago. Every dealer on the Row
has planned special features for the
sale of bonds in his salesrooms on the
special day designated for the make of
car the dealer represents and keen ri
valry is beginning TO display itself.
Some OF the features, according to
f. 6. Partridge and Harry De Baer. who
are looking after tho speaking and en-
tertainment, will be OF unusual merit.
Due to the fact that the programme is
q long one, Mr.. De Baer has sent out
an urgent appeal to actors, movie stars
and other entertainers to volunteer their
services, and he urges any one who
wishes to help to communicate with him
at the Maxwell salesrooms. Fffty-ninth
street and Broadway. telephone Circle
$3.50.
AS originally planned. the nrst shot
Of the campaign was to have started
with a rally at the Automobile Club OF
America last night, but owing to the
heavy preliminary work OF the campaign
the meeting was postponed until a later
date.
Charles NJ. Brown, chairman of the
Automotive and Accessory Trades Com
mittee, and Secretary Charles A. Stew
art have supplied the dealers with post
ers, subscription blanks and other tn
formation regarding the sale OF bonds,
while Carl II. Page, director OF sales,
has rounded up his bond sales force
which will invade the Row beginning
tomorrow at the Winton salesrooms at
Seventeen street and Broadway, where
Winton Day will be celebrated. Tuesday
will be Hupmobile Day. Wednesday
Locomobile Day, Thursday, Franklin
Friday Packard, and Saturday Maxwell
The programme for the balance OF the
drive and the special days are as fol-
lows: Monday. October 7, Chandler
October 8 Peerless. October > Hudson
October 10 Dodge Brothers. October ii
Marmon, October IL Mitchell. octobei
10 National, october IL Fulton truck
and October II REQ.
Durinr the period Of October to II
the Buick Balesrooms will be devoted ex-
clusively to the sale Of bonds. while dur
| ing the week Of October IL to 10 the
saIesrooms of the Chevrolet. Owen Mag
netic. Nash, Stearns. Overland and Max
we'll will have a continuous sales drive
In the vicinity OF Fifty-seventh street
Broadway will take ON the appdaranc'
of Old Home Week, for the four corner'
of Broadway and Fffty-seventh stree
] will be a continuous round of music. en-
| tertainment. speaking &C. while Libert!
bond speakers will help push the sale o
I bonds.
| The Automotive and Accessor!
Trades Committee are appealing to own
ers of cars to place their bond sub
scriptions with them. and are leaving M
stone unturned to put their quota Owe
the top. Fred Miller manager OF tn
Packard Motor Car Company. IL ar
ranging to secure war trophies whicl
will be placed on exhibition In the vari
GUS stores OF the automobile dealers O.
the days set aside for them. w. +
FickIing, who Is In charge of transoor
tztion, In arranging a plan to move tn
big attractions from one store to anothe
so that each day OF the three weeks vii
see something new and novel In the var
Gus salesrooms on Broadway's Automo
bile Row. William c. Poertner, presi
dent of the Motor Club. Is arranging TO
the Motor Club smoker, which will b
held at the Automobile Club OF Americ
October 8.