Evening journal., 1918-03-02
GENUINE BARGAINS
On dollar DAY"
Wednesday Shopping Public
Will Get More Than
They Pay For
BETTER MAKE YOUR
PURCHASES EARLY

Next wednesday. March 6, VIII be
Dollar Day" in Wilmington. It will
he one of the best opportunities that
out-of-the-city shoppers will have to
visit Wilmington stores. Local NOR
chants generally report that during the
nosf wear the opportunities OF their
customers from towns nearby ana on
the Delmarvia Peninsula to shop here,
have increased rapidly. The great I'M
portance Of the city as proiltaple
shoppjng center has been proven many
times bv those who are working for
Wilmington's commercial and indus
trial advancement The merchants have
realized. however. that IL is necessa y
10 offer genuine inducements If they
desire TO attract this out-of-town
trade. and II is for this reason that they
are especially desirous that such Gus
TONERS visit the stores on "Dcllaf Day.
Next Wednesday visiting purchasers
will learn that a dollar is worth more
on that day than ot any time during me
wear. and that a dollar spent M WI
minqton stores on that day viii Drine
more than several dollars spent IN
other places where such genuine ,l-
fort 10 benefit shoppers by BARGAINS
and merchants, through extended ac-
nuaintance are not the sole objects
sought.
n has been proven by the experience
Of hundreds Of shoppers from out OF
the city. who participated in the 0ene-
MS Of previous "Dollar Days that this
institution now becoming perma'
nent feature OF WilminGton's business
iife. Is a real channel OF cooperative
benent for the purchasing public ano
the merchants. This cooperation mas
manifested that the more dollars spent
on Dollar Day mean the more dollars
saved TO the customer and the more
neople visiting local stores on this das
mean TO the merchant a value IN sc-
quaintance which may not be meas
ured bv either the dollars spent OF
saved by the customers.
While most Of the dollar bargains
will represent losses to the merchant
us benefit to him Will be in the az
traction OF new custome-s 10 his store
and the opportunity that Z will give t'
demonstrate the reliability OF his goods
as a whole This is the purpose ol
the Dollar Day" campaign.
E-om responses al eady received nN
the drect ing comm ttee OF the mercan'
tile section Of the Chamber OF com
rnerce the cooperation o. practcall,
ain the progressive stores in this cli.
FOR this special day sale Is assured
Merchants have arranged 10 adye tls'
freely in all tho newspapers In this cl'l
and section, and also by posters an'
circulars the special bargains wnicI
tbev have either purchased especially
or selected from their regular stock
In o. der that they might give Ia 81
hargsins for a dollar on this day thm
ever have been shown On r. pfeNiou
special sale Of any character
From now un'il "Wednesday tn
shopping public will be thoroughly in
formed through the papers as TO wna
thew NAV buy. and where they may bu'
n Il is hoped that prospective pur
chasers will consult this advertising an
before starting on the round of call
IA The store on Wednesday will max
I'D lists Of their requirements, and IN
stores In which they may secure tnen
before starting out This VIII enaLl
them 20 complete their purchases earl
and have time remoining In which q
make intelligent inspec' lion Of the gen
ersl stock carried in each NJ the par
ticipating stores.