Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1918-01-16
THE MODERATE
DRINKING PERSON
tFrom New York SUM-
To the Moderate Drinkcr,

Alcohol is to you, sir, when cum
ninSly combined by the alchemy of
nature with certain delicate and elu-
sive essences n the whole infused in
the appropriate proportion of water.
a pleasant addition to the amenities of
life. You use it in one OF another Of
it's p%rotcan forms as a stimulus to
cheerfulness. a %nuickener of the sense
OF physical we'll being, a promoter of
companionableness. You do not
abuse it. You take perhaps a glass
OF wine with you dinner. a bottle Of
beer with your luncheon. a mu Of ale
at the evenings end, a highball at the
nineteenth hole. even perhaps a pro-
%vocative cocktail to a somnol-
ent appetite to meet the challenge Of
an agreeable meal. You measure
your wine by the glass. not the bot
tie: your beer by the bottle. not the
mali dozen: you use Scotch or rye or
Bourbon or Irish to give flavor and a
tang to a tall drink that is mainly wa
ter. not a dash of water to soften the
asperity of the unrclieved whiskey;
you TAX your cocktails in single units,
not in series. You Can drink when you
want to and refrain when you don't.
You are the master of your drinking,
not the slave of your drink. You use
alcohol with self-restraint and self-re-
spect. You are, in short, the moder-
ate drinker. .
But YOU know. don't you, manv a
man who isn't. You could point out.
couldn't you. among the men YOU
Know. the fellow who has to have a
drink the man who thinks that the
aphorism "All good things are three"
was first uttered by whoever invented
the cocktail. the chap who can't drink
a bottle of beer without making an
lass nf him co1f f1,- 49, -1.- -
hegln to come to life till the third
round. the fellow whose watchword
in life is Lets have another" You
know at least one. home. don't you,
fWhere the wife and the children nav
for the, husband and fathers drinks
in sorrow and tears.
II You are an employer of labor
you don't need to be told what drink
ing does to efficiency. If you are moi,
You must know that the best railroads
won't nave drinking men on their
rayroliS. You realize how often
crime has its beginning in drink.
You know. don't you, what irnmod-
crate drinking will in the long run
do to any You know what it
does to many men. and what it does
through them to so many women and
children.
Don't You believe, in your heart of
hearts. that the world would be a.
much better place for all of us if all
the inmoderate drinking could he cut
outI Wouldn't you cut it out if YOU
could?
You can help do it if Won will, Rut
it will mean a sacrifice. It will mean
your being willing to give up your
own moderate drinking, which has
never hurt you or any one else
throuSh you, and. you are convinced.
never will.
Prohibition is in the air. The great
war has convinced nation after ma
o that efficiency in war and the
drinking Of alcohol are incommensu-
rate terms. Drinking wastes too
Inoch IN rood and wealth and efici-
ency ana power to stand before the
demands of war. The dominant need
10 WIN the war has brought about in
the United States the prohibition Of
the manufacture of distilled LIQUORS.
the reduction of the permitted per.
centage of alcohol IN fermented
liquors. and the submission to the
states of a national prohibition
amendment to the constitution Of the
United States. "a
What will be your attitude. sir, to
the ratification OF that amendment by
your state? Are you ready for the
sacrifice Will you give up | that
pleasant habit for the general good?
IT is peculiarly your problem, and
that OF your fellow moderate drink
ers. TO h inmoderate drinkers it
Is useless to appeal; they are not the
masters Of their own acts. 10 the
teetotallers there is no need to ap-
neai: II Is no sacrifice to them to ban
,sn alcoho from the land. The APP
with it? "A sou Nv