The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1918-01-09
Banker Asserts That.Ameri-
cans Must Make More Sac
rifices to Win the War
URGES THE PEOPLE
TO GREATER SAVING
Too Much Money and Labor Going into
Non Essentials, He Says-Part Of the
of Government.

NEW YORK, Jan. 9.-Frank A. Van
derlip painted a gloomy picture of the
manner III which the people OF the
United States are viewing the govern
ment s strenuous efforts to induce them
to save, and help WIN the war. When.
he spoke to banking officials at the
Chamber of Commerce, making it plain
that the people of the United States
are not saving rs they should, and that
/ the problem of personal responsibility
is not being met squarcly by the great
majority.
The war is not going any too Well,
said Mr. Vanderbilt The tremendous
task Of cquipping our armies is going
to fail unless materials and labor, now
employed in producing n-essentials
are turned into the channels of war
necessities. There appears to be Il gen
eral misunderstanding Of the situation
and OF this campaign. The idea that
! business must be kept up as usual ap-
pears to prevail. There is the objection
advanced by people who say it is go
/ ing TO disrupt business.
propaganda has not yet sunk into the
minds and the hearts of the people.
The business in non-esscntials is just
Is large as ever, and plainly. We are
not saving The speaker said that the
envelopes received by the wage earncrs
are fuller than ever and that with the
huge crops harvested, tho farmers have
plenty OF money. He said that too much
Of this money is going into luxuries.
'This war must be fought ard won
on the difference between the income
and the outgo Of the people Of the
4 United States, - he said 1T is a pa
triotic duty for the people to grasp this
}principlc and TO use it in full measure.
BY foregoing non essentials the labor
of their making can be turned to war
needs. IT j. the lesson all of the com
tries at war have learned, and we are
not going To make progress until we
,'graSp Ills principle We needn't bt
afraid OF wreckng business. You, ~
bankers, in considering applications for
loans. should carefully consider whcth-
er the loan is for non-csScntial. Bust
ness men who are dealing i'll non-essen
tialS must awaken to the fact that /;
part, n least Of their business, must
be converted to aid the government
-. Unless there is recognition by Il great
B., part Of the people OF their responsibility
: in saving we are due for humiliation
- "This is n doleful story. We IA,
sending hundreds OF thousands OF young
- men abroad to fight. They are not dole
o ful, they are going checrfullY. ",
:, should be Just as cheerful in doing on
biz. 1t is just giving up some comfort
able things, some things probably in
furious to us. and many things witt
which We can do without. 1t shQul'
he our personal daty to find where, W
y can save and then do it with entliusi
assn. with the feeling that we hav
found a way in which we can help on
G country.
After his talk had been complete
+ Mr. Vanderlip was asked by one i'll tn
C audience to he specific as to how saVin
d could be made. He said that catalogue
i are unnecessary and that each perso
: will have no trouble in picking ont til
n things on which ne can save. We hay
grown used to lots of things we do ne
il need, - lie said, and it should he II
j. trouble to pick them out y
Il Frederick ". Allen told the banker
Of the campaign III New York aud sal
IL that $4,000 agencies will be eStabllshc
-, here. He said that,when the organic:
y, tion is completed $4,000 canvassers vi
ID make house to house canvass in Ne
d, York city, in the interest of the W;
+. savings certificates. l.. ~ Morro'
state director for New Jersey, spoil
\ of similar campaigns III England, ar
n how the war Is being fought wit
= goods and services.