The Washington herald., 1918-06-26
CREEL BUREAU
EXPRESSED Us.
DESIGN--BYOIR
Vice Chairman Of Public
Information Speaks to
'.A6' Men.

The New Advertising Club of
washington held its first meeting
at . dinner at the Commercial Club
last evening. The speakers Of the
evening were Carl Byoir. associate
chairman of the Committee on Pub
lie Information. and Norman Philip
son of the War Savings Commit
tee.
Mr.. Byoir spoke on the relation
of the Committee on Public Infor-
nation to the Associated Adver-
tising Clubs Of the World. and out
lined the many ways in which ad-
yertising serves the nation in war
times. Mr.. Byoir said. in part:
when the Committee on Public
information was formed. most peo-
pie believed that 1t would be an
agency of repression. But in a
year Mr.. CreeI has made IL one of
tthe greatest mediums of expression
in the history Of government The
committee was confronted at the
outset with what in reality was a
great advertising problem
In the same sence, tse Commit
tee on Public Infor.nation had
E9,Sas ling to sell through adver-
tIElneN II was our work to bring
.h7nc a all the people of the world.
<fes t1aice of Americas cause; to
show hat this was not a war for
tellmf cial gain. for territorial ag-
4rauth ment or to secure advant-
@ee- - ratehr to put honestly be-
tore ne world that We fought for
he ssme high principals of free
ttoIn >, ] democracy for which we
ft-e always fought and in the
ao-ds OF the President; that we de-
sir.d nothing for ourselves that we
dld net desire for all the peoples
fo ths world"
- Many Helped.
We employed almost every form Of
publicity before We were able to en-
ploy the great organized forces Of ad-
vertising. We had organized the
artists of the country. 5000 4-minute
men, 5000 other public speakers. and
H,Oo0 advertising men. A bill had
been proposed to appropriate S2.0o0. 900
for government advertising. The bill
failed OF passage. Advertising men
were inclined to be critical of this de-
cision. II there was a failure in gov
ernment to appreciate the value OF
advertising. it was the failure of ad-
vertising men themselves who, had not
educated the general public to the
true meaning Of advertising.
But the advertising men met this
situation as they found II. and filled
the breach by the patriotic donation
Of millions of dollars worth of adver-
tising space. They had never once
renOunced their belief that advertising
has real money value. but they have
periodically set aside their convic-
tiOns, because no money was avail
able, and the government needed ad-
vertisinS as a factor toward the win
ming of the war.
believe that when the war is over
and the American people realize how
greatly advertising has contributed To
the final victory. that it will be the
Story of the advertising profession
that in the nations crisis they set
aside their business conviction and
met the need of the government by
voluntary service and contribution"
Washington Papers Praised.
Mr.. PhilipsOn paid a fine tribute to
the national character Of washington
newspapers and advertising, and
warned his hearers that war condi-
tions would make good advertising
copy an essential to help meet the
lpevitable smaller size of advertising
mediums.
Lester Lansburgh. president of the
ADVERTISING Club of Washington, was
heartily congratulated by the mem
oers on the success of the first meet
ing President Lansburgh announced
mat al makers, buyers and sellers
OF advertising are welcome to mem
Oership in the club, and that all who
desire to Join should send their names
TO Secretary Charles ]. Columbus, at
the ONCE Of the club. 403 Star Build
ing, ilm Pennsylvania avenue north
west