El Paso herald. (El Paso, Tex.) 1901-1931, 1918-02-20
SPREAD FL PASO
TRADE GOSPEL
Travelling Statesmen, at Din
ner to Business Men,
Offer Their Service.

men Of FL Paso business houses in the
spreading Of the gospel OF Trade
With Fl Paso" was the subject dis
cussed by an enthusiastic gathering
Of business men Of all lines at din
ner at the Sheldon hotel Tuesday
night. Many talks were made On the
subject, and each was brief and to
the point, and the ensemble repre-
scented a threshing out Of the subject
from all viewpoints.
William c. Hepburn, president OF
Post r, OF the Travellers Protective
associ- lion, was chair IN. and opened
the Ell lings discu- -. He briefly
outlined the purpose q, the gathering,
and stated that the association Of
fersd itself to the chamber Of COM
merce as an agency to the end Of
making FL Paso the commercial center
OF the southwest.
Otis C.. Coles, president Of the
chamber Of commerce, said:
Anticipated COIes's Plan.
THE Travellers Protective associa-
ton, in cvalling this meeting Of bust
ness men Of all lines, only anticipated
a move which ! have long had in mind.
I think that such meetings are neces-
sary to the progress Of our city.
Eel Paso must have more coopera-
tion among its business men II we
expect TO forge TO the front as rapid
ly as we should. We have much CO.
operation in our chamber OF com
merce, Of course, but even there Is
room for improvement We need more
members, and more assistance from
business circles Of town We want the
members of the Travellers associa-
ton to join US, we want the manufac-
turers, and representatives Of all lines
Of business.
Would BE Potent Advertisers.
The travelling men Of El Paso can
be made one Of the most potent forces
Of publicity that we have. A good,
live salesman, boosting FL Paso to his
customers, and urging them to pat
ronize FL PasO concerns, Is worth
more to the town than q whole train
load of bosters making n big noise.
once a year, and staying bu hour
or so in each town. The y yelling
man is in a better position boost
II Paso than any class Of men I know
I'VE want the Travellers associa-
ton TO come into the chamber OF COM
merce, and I can assure you Of the
hearty cooperation OF the chamber in
any enterprise you may undertake"
Chairman Hepburn said: 'If the
travelling man is TO get the best re-
suits in boosting for FL Paso, he must
be supported not only by the house he
represents. but he must feel that he
has the whole city behind him All
business and all lines must be united
in his support II this Is Gone, the
Travellers Protective association can
become a great power for the good
Of e Paso."
julius A. Krakauer spoke on the
subject from the viewpoint Of the
jobber. He said, in part:
Ltkens r. p. A. to Switchboard.
Mr. trmFrnr - -
a 'jobbers' electric light plant 10 IL
lustrate his assertion that there new
er has been up TO date a switch
board" that can connect the generat-
ing machinery OF the plant with the
lines that lead out into the trade ter
ritory and carry FL Paso's light to the
public, unless II Is the Travellers
Protective association, working with
and through the chamber OF COM
merce. He said that all the energy
produced in the plant would be wasted
unless the switchboard Is in the
hands OF an organized body Of men.
First Suggestion on JobblrE Center.
There has never been even a sug-
ge5tion. a scintilla of coopera ton,
looking toward making FL Paso
real jobbing center. The remedy for
this error is simple and perhaps I
nave been just as blind as some Of
the others. How many Of the johbers
Of FL Paso have ever instructed their
travelling men on what really consti-
tutes a 1oboing center2 Travelling
men are the streets that run through
the public mind OF any Jobblng terri
tory, even as newspapers are the
streets Of public information.
Refers to Dallas Activity.
Take and leave business where II
belongs, each one doing that thing
honestly and fairly. Is the first step
toward making FL Paso a real job
bing center
"As to the larger work that can be
trlSen up, ] need only refer to the
advertisements OF the Dallas Mer-
chnnts' association that have been ap-
pearing in FL Paso newspapers. You
know that Dallas is getting pretty
close TO home. We dol't let anyone
put dynrmite under our houses, II we
know It."
Martin Talks on Advertising.
Advertising and the ways in which
Il may be turned TO account was the
theme Of a short. snappy talk by G. A.
Martin. of The Herald. Fe IL
Illustrated the result Of properly util-
lied publicity by examples selected at
random from those present he slid;
T. y. A. Gospel SDreaders."
''Tse Travellers Protective associa-
ton, through its members, Is one OF
the best media for publicity that
know OF. Properly organized, the
statesmen Of FL Paso business horses
should be able to spread the gospel
Of FL Paso as a tobbing and CONNER
cial center with results that il would
oe hard to obtain In any other way.
The idea IS TO get the business men
and merchants Of our trade area 10
thinking about FL Paso. Make them
think about FL Paso so much that
they will have 20 give our business
men trial. And then, having sue