The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-04-18
GROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers-l1-
sures Greater Food Saving.

SureS Greater Food Saving.
Grocers OF the nation have accepted
enthusiastically the $3.50 basis for the
purchase of wheat -four and are doing
their utmost to explain the new regu-
lation to the housewife. This ruling by
the q. S. Food Administration requires
each purchaser of wheat -four to buy
one pound of cereal substitute, one
kind or assorted, for every pound Of
wheat flour. 1t was necessary to re-
strict the use of wheat -four In order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply Of wheat to meet their
vital needs. This supply must come
from our savings because we have all
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states. "We pledge ourselves Loyalty to
carry out the Food Administration pro-
gram. In accordance with this order
we will not sell any wheat -four except
where the purchaser buys an equal
weight of one or more Of the following,
q greater use of which in the home
will save wheat:
"Cornmeal, corn flour, edible corn
starch. hominy, corn grits, barley -four,
potato -four, sweet potato -four, soy
bean -four, feterita -four and meals,
rice, rice flour, oatmeal, rolled oats and
buckwheat -four"
Some confusion has resulted on the
part of the consumer in constituting
this $3.50 ruling to mean that an
equal amount in value of substitutes
must be purchased with wheat -four.
This is mistaken idea. The ruling
states that the consumer in purchasing
four shall "buy at the same time an
equal weight of other cereals"
One exception to this ruling is con-
corning graham, -four and whole wheat
-four, which may be sold at the ratio
Of three pounds to five pounds Of
wheat -four. This provision is made
because approximately % per cent.
more Of the wheat berry is used In the
manufacture of these fiours than stand
ard wheat -four.
Another exception is that concern
ing mixed fours containing less than
90 per cent of wheat -four, which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
S0
cent. of wheat -four to any person I'M
less the amount of wheat -four substi-
tutes sold is sufficient to make the to
tai amount of substitutes, including
those mixed in fours, equal to the to-
tai amount in wheat -four in the mixed
four. For instance. if any mixed iouE
Is purchased containing so per cent
wheat -four and 40 per cent. substi-
tutes it Is necessary that an additional
| 20 per cent of substitutes be pur
chased. This brings it to the basis OF
| one pound of substitutes for each
pound of wheat -four.
A special exemption may be granted
upon application in the case of special
| ly prepared infants and invalids' food
containing -four where the necessity Il
| shown.
Some misunderstanding seems to ex
list on the part of consumers I'm assum
| ing that with the purchase OF wheat
-four one must confine the additional
| 90 per cent purchase to one OF thu
| substitutes. This is not the case. One
may select from the entire range %
| substitutes sufficient amount OF each
| to bring the total weight Of all subSd
| tutes equal to the weight OF the wheat
| -four purchased. For instance, IL G
purchase of "a pounds Of wheat houI
is made a range of substitutes may b
selected as follows:
Cornmeal, pounds; corn grftA
| pounds; rice, pounds; buckwheat,
pounds; corn starch, pound; homtny
| 2 pounds rolled oats, pounds.
These substitutes may be used IN
the following manner:
Cornmeal, 8 Pounds.-Corn bread, nj
-four; corn mullins or spoon bread
one-fourth -four or one-third rice OF
one-third hominy; 20 per cent subsd
J tutes In whole bread.
Corn Starch, Pound-Thickeninf
gravy, making custard, one-third sub
stitute In cake.
Corn Grits, 4 PoundS-Fried hkG
mush, used with meal I'm making corn
bread.
Rolled Oats, 3 PoundS-Onefourth
| to one-third substitutes IN bread. one
half substitute In mullins; breakfRs'
! porridge, use freely; oatmeal cookies
oatmeal soup.
Buckwheat Flour, 2 P0und&-One
fourth substitute in bread. buckwhead
| cakes
Hominy, Pounds--Bofled for din
/ ner, baked for dinner. with eheesa
sauce.
Rice, fourth subst
| tute in wheat bread. one-thfrd suhstt
tute In corn bread, boiled for dinner "a
bread cut), as a breakfast food. &c
thicken soups, rice pudding instead %
| cake or pie, rice batter cakes
/ SovoroI oroaorS have stated that