Every evening, Wilmington daily commercial., 1918-04-25
IN C|TERON, FRANCE
HASACHAS. SCHWAB
Sprang From Little Gear Maker to
French General of Industry:
Now Munitions Maker.

IN account Of the industrial rc-"lrth
81 France during the war Is coutr huted
tn Mr. Isaac L Niarcosson to the Satur-
day Evening Post Philadelphia for
February 2 Several of The newer French
captains of industry whose scfi-madc
success has duplicated the familiar stories
of CarucgIC Fuck Schwab, and NcStlng
house. are briefly characterized hV Mr.
MarCoSSon 10 them the war has
meant opportunity \ remarkable eX-
amplo al this rspid rise to industrial
leadership Is afforded tN the career ol
Andrr Citroeu who five wears ago was 4
manufacturer at gears n small way.
native al Paris hc had been cjucatCd
AT n technical school had served g pracite9i
apprenticeship 10 the bench. and Was Iu~t
getting launched into business when ihr
war broke cut lic was a rrscrvlSt and
at once loIucd The colors After the
Battle of the Narnc. IN which he took
part. the French government suddenly
found hat IL needed shells IN immense
quantities CItrocn got three DAYS leave
nf absence from hrs colonel went 10 the
War Oihcr and SAID .li the government
viii give me a contract will produce
more shells than any lndivldualn France
('itroen SAWS Mr. Niarcosson. i "a horn
salesman Il anH rate BE persuaded the
Ordnance Department 10 sigh 3 contract
With hun AT once for an output Of o0.WN
shells a da1 Armed with tins contract
he borrowed 900 600 francs from q
bank He then engaged the best shop
man and the shrcwdesf practica ilnanclCr
he could find IN France. Both these men
could speak English and be sent them
~ once to the | mted States with these
Instructions 'Bun all the machinery
you can lay hands on. and get II ON the
water a soon aS possible Il there r
any DELAY IN shipping equipment % New
York ty freight; send II by cXpnsS
As Mr. Narcos~on saws. THIS Is the
brand oi talk that Hartman or trch
or Henry Ford might have ludulged IN
when faced with such an emergency
II takes an added meaning when YOU
realize that II was uttered hv Frencfl-
man under thirty-tIvc Just cmbIhng ON
his first big venture
tItrocn : instructions were followed TO
the letter With headquarters on lower
Broadway IN New York ms enyoys secured
the country for machinery, and III more
than one case AN automatic machine was
rushed from Bridgeport or Philadelphia
to New York bv express. Meanwhile,
almost within the shadow Of the EItfcl
Tower, land had been leased and ground
broken for factories On April l. 1919,
Citroen WAS turning out 900 shells "a
dav When Mr. Marcoss0n visited his
plant in October. 1917 $500 men and
women were employed and were producing
$1,000 shells q day
When YOU meet tins Charles Schwab of
France YOU arc IN contact with the Invest
industrial wire IN the country Tie II
small. keen alert q bundle of energy
a walking factory of ideas lie speaks
English fluentlv He is at his desk at
eight o'clock In the morning has his
lunch with the heads Of his departments
on . raised platform overlooking il~
eating thousands
One day he sent me telegram dcterrug
an engagement several hours When
saW him he explained the reaScs3 for the
po-tponcmcul saving ! went to the
funeral OF on, - ms Oldest ~ufkmcD.
CItrocu finds tluc - be- huuian
Mr. Marco--ou ..Skod Citrocu what he
would do with bis great factory when the
war was over. Without the slightest
hesitation hc answered Il shall make
cheap motor ears in what YOU Americans
call quantity output. provided Of course,
the government docs not tax INC 10 death
Air Narcosson thinks, however that
CItrocn'S fcar- about taxation are hardly
justified The French people are con
stitutionallv opposed 10 paving taxes.
and a drastic tax would merely bring on
trouble The government is not likely
TO impose excessive taxation after the
war The people aic willing 10 buy
national bonds. and thus employ their
money al a fair rate Of interest.