The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1918-01-30
Not Necessary
10 Buy Like
Amount OF
One Cereal
RYE FLOUR, GRlTS, RICE OR
OTHER CEREALS CAN BE PUR.
CHASED WITH FLOUR

1st: Wholesale and retail dealers
in wheat flour shall, Immediately up
on receipt of this notice, make nc
sales of wheat flour except whers
other flour substitutes of equal
amount are sold in combination with
wheat -four. These substitutes shall
be barley -four buckwheat flour
corn, corn flour, cornmeal, corn
starch, corn grits, fetrital f1ours and
meals, hominy, oat meal, potato
Hour, rice, rice flour, rolled oats,
Sega bean flour, sweet potato flour.
In all cases where wheat -four is
sold, one or more of these substitutes
must accompany wheat flour in ra-
Ito of one pound of substitutes to
one pound of wheat flour. This ra-
ito shall be observed in all sales
large or small,
End: Sales of -four by retailers in
towns or cities to individual con-
sumers shall be in one-eighth to one
fourth barrel quantities or less. In
rural or foreign communities sales to
consumers shall be one-fourth to
one-half barrel quantities or less.
5rd: The gross maximum profit
for wholesalers in flour shall not ex-
coed from soc to 75c per barrel.
The profit exacted by the retail deal
ers shall not exceed from soc to
$1.25 per barrel depending upon
character of service performed.
Where retailer sells in amounts
less than original mill packages, the
gross profit shall not exceed lie per
pound. Any profit in excess of these.
or in excess of that obtained in pre-
war times, will be. considered cause
for an investigation.
4th: Substitutes for wheat flour
shall not be sold at more than \
reasonable advance over actual pur-
chase price of particular goods sold
without regard to market or replce-
ment value at time of sale.
18th: All wholesale and retail deal
ers will be held to strict adherence
of above rules, and no variance in
any particular will be allowed ex-
cept where specific authorization is
made by the Federal Food Admins
traitor.
9TH Wholesale dealers in flour
snail not buy more than 70 per cent
OF their purchases of flour as based
On purchases for corresponding
months Of the peceding year, and
their sales to the retail trade must
be in proportion to one pound Of
wheat flour to one pound of other
cereals those being the same pro-
portions in which the retailer sells to
the consumers, unless the wholesal-
er satisfies himself that the substi-
'uteS nave been already purchased
from another source.
BAKERIES
fth:. On and after date of issue Of
TINS order, all bakeries will be re-.
CURED to mix other cereals with
wheat flour, both in bread and rolls
beginning with per cent and must
gradually increase percentage n,
substitutes, so that minimum of
~ per cent of substitutes shall ba
used in bread on and after Febru-
airy "a, 1918.
There should be no difficulty an
Tue part of the consumer in getting
d necessary supply of -four under the
new ruling that compels the mr.
chase of other cereals saws Food
Administrator Braxton Beacham
The order does not mean that con-
srmers shall buy one cereal alona
hut provides that several cereals
may be bought along with the flour
purchase. For example: A purchaser
may want to buy twenty-four bounds
OF wheat flour. All that is required
OF them is to purchase other cereals
Say, nve pounds of rice, five hounds
OF oat flakes, five pounds of grits. and
SO en- until they have made up TWEEN
ty-five pounds of the substitute ce-
reals. The same rule may be an.
Piled to sales between wholesale
grocers and their retail customers.
The whole ruling is made to en-
nance the sale of wheat substitutes
and the purchasers are supposed tn
use their best Judgment and their
best efforts to conform. have been
asked about fulfllment of contracts
made previous to the issuance of the
ruling regarding this combination,
and whether or not contracts should
be honored. win say that such con,