The Miller press. [volume] (Miller, S.D.) 190?-current, 1918-09-19
TO CONSERVE time
Read Advertisements Carefully
Before Purchasing.
Only IN That Way Can Shoppers Prop.
eriy Determine What They Want
and Incidentally Help to De.
feat the Hun.

N
and Incidentally Help to De.
feat the Hun.
tBy William II. Rankin, President VIM
III. Rankin Company
More new, partially informed or mis-
Informed sales clerks are behind tn,
counters than ever before In history
The war has made great inroads upor
the ranks Of store clerks.
1t now takes longer for you to make
up your mind about a purchase be.
n so often the clerk doesn't
know You must rely more upon a
minute inspection of the article and,
not being an authority on the subject,
often you either buy on chance or de-
fer the purchase. Your time Is vast
ed--and right In these days when so
many war duties need every minute
you can spare. The clerks time is oc-
cupied In "waiting on you"-mostly
waiting" for You TO sell yourself.
Then. II you postpone buying, the store
suffers a loss and the merchants ex-
penses are increased. That restricts
his ability TO buy Liberty bonds and
contribute to the Red Cross, Y. M. G. A.
Knights Of Columbus, or Salvation
Army.
There Is a way for You to avoid this
wasting of time-a way which quickly
enables you to select meritorious ar
ticles regardless of uniformed clerks.
1t Is: Read advertisements.
Advertising offers you a labor-saving
buying guide. II furnishes the mer-
chant and the manufacturer with la
bor-saving salesmanship. ADVERTISE
ments are written by people who are
thoroughly posted about the advertised
articles. One good salesman can, by
printing his talk, tell many thousands Of
people what they wish to know. where
he could only inform a few II he had
to TSsy an his voice.
Advertisements are, then, In reality
well-informed salespeople talking to
you In print. Their language Is care
chosen and conference.-the tell
you facts In as few words as possible.
Very seldom does anyone advertise I'm
less he has an unusually good product
offer. The cost of advertising auto
matically bars the unsuccessful.
On the other hand. advertising is the
cheapest way a successful product can
Increase Its sale-for thousands are
told the story In print where the same
expense would tell only a few in per-
SO read advertisements that de-
scribe thin~s you need or tell you Of
products You should have. Read adj
refreshments everywhere--in newspa-
pers, magazines, etc.
Make up your mind as to what you
Nant-before you enter the store.
fiien green clerks won't interfere
your selection Of dependable ar
icles.
Advertisements post You regarding
and better goods. improvements
II methods, etc. They keep you
Of the times with the least
'rouble on your part.
Using " NiCiOTy ~ TIC 1lO~
you read In the governments ex-
'ensive advertising.
Advertising has Ioosed the purse
'trings OF the nation. has sold billions
II dollars worth Of Liberty bonds and
Var Savings stamps. has filed the cof-
'ers OF the Red Cross, Knights or Co
umbus, Y. M. G. A., and Salvation
Army, has sent smileage books to thou
lands Of our boys, has knocked the
prop from propaganda inspired by
pies and enemy aliens.
Advertising has provided ship work
RS, has helped to eQualize the labor
situation.
You have been informed what it Is
our duty to do by these government
advertisements. You have been 80 In
'crmed at q cost which Is tnfinitesfmai
'ompared with what would have been
ne expense had the government been
compelled to send representatives to
ell You in person ali these things,
Victory hinges upon conservation.
Conservation Of human EFFORT ranks
'oreE0st. Because ADVERTISING Is the
way to inform and be.
'ome informed. It is the victory way.
That Il why the slogan Is advertising
o Victory"
Read advertisements-today more
ILA-ML-E-AM wMA