Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1918-04-08
Monday. April 8. 1918.
The Liberty Loan Job.


New England. TO say nothing of put
ting over the whole job in the country
at large? Millions OF posters. pamph-
let's. circulars. cards and buttons:
millions Of columns Of type in ad-
vertising and publicity" matter;
cartoons. lantern slides and laundry
bands-all these and more.
The program OF publicity for the
Third Liberty Loan in New England
entirely surpases anything accom-
pished on either Of the two previous
loans in size, comprehensiveness, and
completeness of distribution.
over 100000 posters and pamph-
let's. cards. leaflets. etc. either have
been distributed already to the diff
fcrent $500 Liberty Loan Committees
or will be distributed within the COM
ing week by the Publicity Commit
tee.
or the Government posters there
are fourteen. totaling in all 100000
copies. These are distributed on q
per capita basis through the whole
section. over the Top" (for general
publicity showing the soldier with
the flag. 30x40 inches. will be circu-
lated up 10 $4,000 copies.
OF Fight or Buy Bonds" which
bears a womans figure as well as the
marching men. 10000 copies divided
between two different sizes Other
posters are Holding the Hun"
Make the World q Decent Place to
Live In" Remember the Flag of
Liberty" Provide the Sinews of
War" an etching by Joseph Pennell,
n card for window display $1,000 are
published.
Ring 1t Again" is the Liberty Bell
poster. The poster for tho children
called MY Dad Bought Me L. S.
Liberty Bond
The Bulls Eye Target. which is a
distinctive New England mark of the
Liberty Bond publicity. of all styles
and sizes. in cards for the banks and
stores. in Honor Cards, Office
Mottos. Automobile Shields, will be
circulated up to 100000.
or the Poster stamps to go on mail
and parcels 1,s62.00 have been pre-
pared. or the Liberty Bell that may
be found hanging from door knobs all
through the State. there are 53s. 900
Over 1000. 900 copies of the Primer
Tor the New Loan. and million
copies of Isn't America Good Enough
for YOU" will serve to bring the
salient points OF the Third Loan be-
fore possible subscribers. Every
milk dealer in New England will have
caps enough to put on each bottle of
milk delivered for seven days during
the campaign. the cap bearing the
Bulls Eye and an appeal to buy
Liberty Bond.
Every laundry in New England will
have shirt bands enough so. as long
as the million which has been printed
lasts. there may he placed on each
laundered shirt band reminding the
wearer rs he provides himself with
clean linen OF the call of the Govern
ment.
The Task for 1918" goes direct to
the farmers Of New England I'D to
10000. and there are 500 900 of a
pointed appeal called Three Points
about the Third Liberty Bond"
what the Government does with the
money from Liberty Bonds in equip
ping the soldiers is told in a pamphlet
OF which 100000 copies are prepared
There are $4,000 copies OF Geo.
AIDES fable OF The Married Party
with Words to Spare" furnished by
the Government. $4,000 copies Of a
booklet OF cartoons bearing upon the
Third Loan. and 500. 900 copies OF the
Liberty Loan song over Here"
isn't America Good Enough for
You?' is asked in million leaflets
for pay envelopes and letters: War
and Insurance" will be distributed by
the insurance companies themselves.
What n German Victory would
Mean to YOU" bringing home the
cost Of a victory by the Kaiser.
groups economic statements as TO
what Il would cost each citizen IL the
war were lost.
or The War. the Farm and the
Farmer" the issue Is $4,000 and OF
the poem by r. f. Macmillan What
In the Liberty Loan" $4,000.
The Liberty Loan reader edition for
New England is $4,000. goes mainly
to speakers and campaigners.
Two lantern slides go to every NOV
ing picture theatre in New England
to BE- used at each performance dur