Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-01-06
MID-SEAS0N SEES SOME NEW
FRENCH GOWNS TO PROMOTE TRADE

4
from tho workrooms to prove the
point thar its wcarer would not break
the law OF economy N WOO. or that
OF proper drapery IL was OF black
woolen material, made with u bodice
that became bib In front and a long
panel In back fasteped with bone
buttons from mock To heels. The un-
cerslip was Of pleated black satin,
with n sash Of itself that tied loosely
over the wide sandwich back.
This Is only one example out of
hundreds that are being offered.
A Chance for the Trade.
Exploitation Is the life ~ the trade
In woncn's clothes When tho gov
crnmcnt Joined hands with the trad
cra IN helping them over serious
situation. there was Joy In the land
uf apparel On every side we hear OF
ttuclency blouses economy gowns
and conservation suits Each firm
assures us that less than three yards
OF wool Is employed in each costume
because tho firm Us too patriotic to
Withstand the appeal OF the govern
mcnt
Tho traders are trying 10 20 tho
government Zone better and not
even reach the maximum measure
inent Of 4 - yards per suit Appeals
We're mad" hy the French ambassador
| 10 the French government that tho
! faris designers do not PM any more
than the American allotment OF wool
INTO their new gowns IN order that
the patriotic American trnderH would
| not be offended and refuse to exploit
| GOWNS that look disloynl
| individual designers mSl5. that no
| wool should be used I'm tho new
/ clothes. They confidc their accept
/ ancc Of II TO embroidery made from
ends Of yarn that cannot bo used for
| knitting.
We are shown remarkable street
! frncks ana restaurant gowns which
| depend for their color Nnd brill.aucy
! upon waste paper basket material. 80
We are told quarter yurda OF colore A
woods that were left from army and
navy garments.
We are shown efficiency gowns IN
! which n gold cOlorcd foundation Is
! covered by - black georgette surface.
the latter unlocking At the shoulders
\ and dropping down TO form an orna,
rental uprop on the skirt to disclose
a low-nccked satin blouse suitable foI
a restaurant and play
| There arc economy costumes IN
| which "A gecrsCtte foundation in pas.
tel color is disclosed when a one.
piece Jersey tunic or polonaisc is
taken from II. With tho latter IN lts
place the gown Is suitab for shop.
ping. for trains and for the moraing
activities: and with the somber Ter.
sey pinafore shed, the seorgctte gowr
becomes fragile thing, butterfly
emerging from It's dull colorod co
coon
The government gave the clew and
the world Of trade is swimming on q
high, strong current OF optimism and
success. Something happened whor
defeat seemed almost inevitable In
dividuality, insight into the emotional
side of women. the real desire 10 help
| the government I'm whntcyer IL asks
have given a fillip to the midseason
| trade in clothes which the greatest
! optimists could not have foretold. So
everyone drinks TO the health OF
| wool conservation.
| II is we'll that this thing las hap
pened. for the midseason French
clothes were not plentiful enough 10
! create strong wave or Interest on
the part of the public. and the an