The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1918-11-04
GOOD BUSINESS

The sum OF S53,Z60.OO must be raised IN Es-
Gambia this week, in the United War Work cam
paign This is a big sum,-the biggest that has
ever been asked for in this county.
In this campaign the people of the United
States are asked to make a gift of the greatest
sum asked of any people in the history of the
world.
The people asked to do this without any
offer of financial return whatsoever
When the government of the United States
asked for the sum of eight billion dollars for the
last loan. there was some who said it can't be
done.
But the answer to that was heard in every
country on the globe. when this country not only
subscribed this loan, bat went over the top, in
the same way that every loan has been carried be-
yond its quota.
There is more than psychological reason for
the success of the patriotic drives that have been
launched in this country. Every one of these sue
cesses is founded on business principle, no mat
ter what ethical reasons may be back of it.
Show an American good bargain, and he will
invest in it every time.
That is what the United War Work campaign
will do The man who puts hundred dollars
or thousand dollars into this campaign,
the man who puts five dollars ten dollars into
this campaign, is making the best investment in
the world. He is putting his money directly
where it should go,-into the protection of his
own family.
For it does not make any difference who you
are you are directly interested in the success or
this drive If you have son over there, you are
not going to need any begging to do your part.
You know that every dollar that you pay out to
make this drive success means just that much
more protection for your boy, just that much
greater safety for him, just that much greater
your own security,.you know that General
Pershing and Secretary Daniels and Secretary
Baker have declared that nothing is of greater
importance than to keep up the morale of the
fighting men. And you know that this money
will go for that very thing.
Now that victory is in sight, these men need
more than they have ever needed that their
morale should be sustained. The disintegration
of great army is tremendous thing. When
these men come back to this country we want
them fit and fine, want them to be as proud
of are of them.
It is because we recognize these facts that we
are going to put this drive across. 1t is because
we believe in these boys that we are going to sup
port the organizations that are close to them here
and at the front-the organizations that stand
with them for home.
! The Y M. C. A, the Jewish Welfare Board, the
Catholic Council the War Camp Community Ser
vice. the Salvation Army, have all been tremen-
dous forces in this war.
| Recognizing this fact, the men and women OF
this country are standing back of them in this
drive They are standing back of them not only
because they love the men who are fighting over
| there and think nothing too good for them, but
because they know good business proposition
when they it.
| They don't know of anything in which they
can put their money that give them any
greater satisfaction, than investing in the COM
fort and happiness of the men who are fighting
over there so that we may be comfortable and
happy over here.
| They are going to that these men have all
the comforts of home, far as is possible for
them to make it so. For they know that these
men over there have made possible that we