The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1918-07-20

nlmSell dS otioHSiJ
even greater progress along all these
lines will be made during the CON-
ing year.
According to the best information
obtainable by the sales department
of the exchange, conditions in the
leading market centers of the North
during the coming winter will be raw
orable to the interests OF Florida or
ange and grapefruit growers. The
buying capacity of the public, 1t IS
said, is almost certain to be IN
creased rather than decreased as
compared with previous seasons ana
the growing appreciation OF the food
and health value of Florida fruits
must necessarily add to the demand
for these.
.. Spectators at Work
Notwithstanding this favorable out
look, the exchange officers are in
possession of facts showing that
spectators are now contracting for
many crops of oranges or grapefruit
at prices which will hardly cover the
cost of production. Buyers who Sc
cure fruit at these low figures are
likely to make a great deal more
than the grove owners. Every effort
will be made by the exchange to
inform growers as to the
prabable market conditions next win
ter, that they may not dispose Of
their fruit for less than its worth
through ignorance of the real condi-
tons.
DR.. ]. H. Ross, president, explained
to the board of directors in full de-
tail the mthods that have been de.
cided upon for this educational cam
paign within the state. He strongly
urged every director, every sub-ex.
change manager and every associa.
ton manager to cooperate heartily
in the effort. In an eloquent talk,
DR.. Ross pointed out wherein the
sale Of fruit for less than its worth
by a non-exchange member makes it
CORRESPONDENCE difficult for growers
affiliated with the exchange to secure
Just prices for their product.
The advertising committee, which
has had several meetings since the
met last month, reported
progress. Explanation
u the delays which have been en-.
countered in preparatory work for
leXt falls publicity campaign, owing
o war conditions, was made by JET.
ferson Thomas, who as heretofore
las this work in charge for the ex-
change, Not withstanding the diff.
culties under which the material
must be produced, it is believed that
he bulk of it will be ready by the
opening of the shipping season.
Plans for Handling Vegetables
Another committee, appointed at
he last meeting of the zoard, to out.
inc plans for the handling of yege.
ables by the exchange next season
presented its findings and thse were
ldopted unanimously. The salary
committee made partial report and
vas continued until further notice
cor the Exchange Supply Company
Dr. Ross, who is also it's president
rave an encouraging report, indicat.
ng that the savings to exchange
growers through its operations dur.
ng the coming year will amount 10
arge sums. Various other items Of
u routine business were transacted
X. H. Holland, of New York dis.
riot sales manager for that territory
Who is in the city for few days adj.
lressed the board, describing the
OBSTACLES to the prompt movement of
ruits and vegetables which have
'een encountered during the season
ust closing, as result of freight
congestion. MIR. Holland is of the
pinion that very little Improvement
an be expected until the war comes
0 an end, but he assured the direc.
ors that he interests Of the exchange
nd its members who market their
roducts in New York will be given
ne best possible attention and that
heir fruits and vegetables will have
lst as good handling as can be oh.
aimed in view of the circumstances ,
liter Mr. Hollands talk, the board
dlourned until the third "Wednesday
September, emitting as usual the |
.ugust meeting.
VIII Take Northern Trip
In the meantime, President Rosa
ales Manager Sicily, Business Man. |
ger Stewart and others of the exec. |
1--WE officers will make a trip through
lie North, for the reorganization NJ
ne sales force and to secure Arc,