The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1918-07-09
BY Observer------I
Is an advertising campaign.


county offices are using newspaper dis
play space to a greater extent than ever
before in political history, to get their
f. candidates. before the voters,
There are 400 daily. weekly and semi
weekly newspapers in Oklahoma, The
writer has scanned rs country ex-
changes OF last weeks issue and finds
only twenty-five that do not contain
political display advertising. In nine
cases out OF ten the country press is car
rying the ticket in stereotyped style at
the top OF the editorial page masthead
Only fifty newspapers on our exchange
table showed editorial interest in the
primary of August .. The great bulk OF
the country press is filled with war
work, propaganda from the various
publicity offices at Washington, and let
ters from boys in the service in home
camps or in France
The fact that only 40 of Us news
papers of tlr current issue contained
comment on the gubernatorial race IS
amazing.
Some Ad Campaigns
Statewide newspaper advertising cam
paiens are bciug carried on BY J B. A.
p ncrtson and w. L, Alexander. can
dtla,cs for the democratic nomination
for governor: Horace G.. Mckeeyer OF
Enid. candidate Tor the Republican
nomination for governor; J. H. Johnson
land Art Walker. for the corporation
Eommission !. /. Lyon, for treasurer J.
IA Whtthurst fr president OF the state
board OF agriculture.
Frank GaultS campaign seems very
Restricted. as far as paid advertising Is
ICCnccrned.
Publicity OF other candidates j, IN evi-
ldcncc in various districts bJ1 only III the
ldence in various district, but only IN the
Ito be organized publicity covering the
lwhole state
/ More newspaper advertising is being
luscd by " J.. AlcNandcr than by any
'other candidate AleNander began US
ling full page display as ihr back as
March. when be was considered iourth
ot fifth man m the race lie IS stu
hammcring away with cleyerly prepared
ads gotten up with a view OF appeal to
the eye as well as TO the thuShl OF the
common people" AleNandtT changes
his copy to suit local conditions
Johnson Is Active.
! II Johnson IN his campaign ior tne
nomination OF corporation commission
ertat the hands OF the democratic vot-
erS, is using S,creotyped al sumnlaI e
iling his work all over the siate. nc
has not changed copy yet. Alexander Is
for variety His ads are fresh every
week IT Alexander uses new copy w
the western part OF the state TINS week
his plan seems 10 be switch 70 a new
field next week with new copy.
Alexandcr started out to make an
issue of Judge J. t. a. Robertson at
titude on the gross production TAX
which Alexander construed as meaning
that Robertson IS Tor an lnVes',Sd''oi
watch will result IN showing the TAX
unfair and therefore luStiylng 'euue
tionA
That he has made an issue o'-tnc
point is evident by Judge Robertson
advertising. which IS on the defensive
in point OF gross production tax,
Newspaper Attitude.
Only nine newspapers observed were
flatiootedly for Alexander wmle M
teen supported Judge Robertson three
alfalfa Mill" Murray and two, Drirant
The Paurs Valley Daily Free Lance
used an editorial which obviously was
sent out from Robertson headquarters
ior the same thing appeared IN 1--WE
other newspapers Of the same week
This article says it is "by long odds the
most one sided race ever pulled oil in
Oklahoma"
"IIis nearest competitor does not even
threaten to come close and yeral OF
the candidates will scarcely get started
He does not have TO hippdodrome as a
prophet or a savior OF the people, or ride