Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1918-09-28
BIG L|BER Y
LOAN DRIVE
IS STARTED
THRU0UT
NATION
(BY ASSOCIATED PREss)


was ON.
so eager were some communities to
make strides toward their subscription
goals that they sent solicitors 10 work at
the stroke of midnight.
Scores of towns ARE trying to give all
expected of them before nightfall and to
devote the remaining three weeks to doub-
ling or treblng their quotas Of the mighty
war loan.
4 million and a half men. women and
children are enrolled I'm nm army of active
campaignerS 10 place bond yi every
home.
The whole vast machinery got smoothly
into motion. Like the grlmmer campaign-
err across the sea, every detail had been
planned long in advance. Statesmen began
gathering subscriptions by well-or-anzed
methods. Posters appeared in shop win
dows and told the story Of Liberty Bonds
on streets and from fence corners. Pres
ident Wilson's autographed appeal was
published in newspapers throughout the
land In motion picture theatres films
planned BY leading stars told graphically
why Americans should buy bonds. and
$4,000 volunteer speakers BEGAN To drive
home the appeal. More than a score OF
special trains filled with war relies fresh
traus--FFaneei-- battlefields- s--tnrted--ftriri
journey from town To town.
Indications are that the American peo-
pie now realize more than in any of the
three previous loan campaigns the nti-
mate relation between government bonds
and the fighting by American soldiers ia
France. and that those spared the hard
ships of army life must economic 10 buy
bonds
After the opening enthusiasm Of today,
and day in churches tomorrow. the
country will settle down To the three
weeks of drive TO gather from rich and
poor the billions to crush Prussian autoc-
racy.
a reminder Of the necessity came today
IN IN official report that the government
= spending nearly half billion dollars
a week-about 500. 900 900 day. for the
war. AT the same time it was borne home
that other nations-America's partners
have done more per capita than this coun-
Try no WIS called on To do. The British
people, half a numerous a. Americans.
have loaned their government about Sl4.-
O0O,O00,OOO. The French have raised
nearly $1,000. 100000 from bonds. and the
russians nearly equalled this record even
before revolution and intrigue dcmoralized
the country.
H.
ready has sold nearly $4,000, 200. 900 Of
Liberty Bonds, with a population Of more
than 1O0, 100000.
The purposes for which these stupend-
Gus sums go, the huge quantities Of guns
ana shells, alrplanes and motor trucks.
ships, food and other fighting stuff,
which liberty loan dollars buv-thesei
VIII be explained concreteIy in propa-
ganda of the fourth loan. Speakers. news
papers and solicitors will combine 10 adj
vertlse the war itself along with the war;
bonds.
Ihe systematic methods bv which this
policy Il To be carried out il illustrated
oN organization plans in each Of the
tweive federal reserve districts. in each
state, county. township. city or town. and
even m neighborhoods, factories. stores
ana professional or trade groups.
AT the top of this organization stands
the treasury, of course. The chief or-
gamer m each federal reserve district IS
the governor Of the federal reserve bank
with central committee and divisions of
speakers, publicity. accounting. orcaniza-
ton, sales, supplies and women. The
form of organization extends to the states
ana smaller divisions, with each bureau
IN touch with the corresponding division
of the next unit, and welded into n work
ing whole by the enthusiasm of the mult;-
tude OF workers to fulfill amply their IN
dIvidual responsibilities.
subscriptions will not be officially rec
ognized unless accompanied bv the initial
instaliment payments, and these are turn
cd into q bank. Banks in d community
then Will compile their aggregate sub-l
scriptions and report to district head