Belington progressive. [volume] (Belington, W. Va.) 1912-1927, 1918-04-04

( Ihe chamberlain Meulcine Som-
pany, Des Moines, Iowa, manufactur-
ers Of Chamberlain's Cough Remedy,
advertise not only in this country but
in foreign lands. A copy of each
issue of every newspaper containing
their advertisements is sent to the
office of the Chamberlain Medicine
Company as proof Of the insertion
of the advertisement. Some of the
papers bear names of places, which
require one to recall forgotten geog
raphy or refer to the atlas to locate
Some Of them are particularly curious
as they are published in the vernac-
ular or native languages which might
be likened to the carefully written
notes of shorthand writer.
Here are the well known Chinese
characters arranged in vertical lines
reading from top to bottom, the lines
arranged from left to right.
The Burmese language, as printed
is composed principally of combina-
tioa Of circles. Some one wittily
suggested that for this reason cir
c,lars would be properly printed in
this language.
Chingalese, the language of Cey-
lon, is also curvilinear Javanese
and Siamese are composed largely Of
vertical lines connected by loops at
either top or bottom but rarely at
both.
The four hundred million people of
India have nearly fifty different dia-
lects or vernaculars.T The Chamberlain
Medicine Company advertises in ten
of the principal ones as follows:
Bengali, Gujurathi, Hindu, Kanarese,
Malayalsm, Marathi, Sindi, Tamil,
Telegu and Urdu. The Sindhi and
Urdu are written from right to left
in the Hebrew fashion. The Urdu is
sort Of script and is so chaotic in
shape that it is impossible to reduce
it to the movable type form. Papers
printed in the Urdu language are
therefore first written out by hand
and plate made by the Autograph
process. The "0udh Akhbar." six
teen page daily published at Luck
now in this language, claims cir
culation of about 5000. 1t is said
that in order to handle this circula-
ton it requires an office force Of e.
bout 200. Fortunately fer the man
ayers, the wages paid to natives are
only few cents days
The Chamberlain Medicine Com
pany advertises in newspapers print
ed in thirty-two languages Besides
the vernaculars and the well known
European languages, French, Spanish
Portuguese, Dutch, German, ect., the
list embraces number of languages
times possessed no alphabet but for
which until comparatively recent
which the Roman alphabet has been
adopted. There is also modern
form of the Malay language using
Roman characters, known as Roman
lied Malay. This is used in Java anC
the East Indies,
1t is difficult to conceive how thC
readers Of some Of the papers man
age to handle them. Imagine mar
on a crowded street car trying t.
read paper whose pages are thirty
eight inches hong and twenty mine
inches wide This is the size of thu
"Hitadabi," a Bengal weekly pub
lished in Calcutta, India.
!. To an American newspaper man i
is interesting to note the manner il
which the colonial English news
papers are made up. They still clinl
to the methods which were practices
in this country fifty years ago, tn
advertisements being upon the frs
few pages, followed generally by tn
heavy editorials, then a few meage
cable and telegraphic items, after
wards the local news. The loca
news consists principally Of the pro
ceeding of the legislative bodies
town council, school board, etc. Con
tributions by the readers are numer
Gus and lengthy.
The editorials are generally of
more dignifed ana serious natur
than American productions TIL
daily papers devote more space t.
4 book reviews and detailed reports o
scientific progress than American
newspapers do. Humor is not 81
noticeable and cartoons are uset
more rarely than with US.
Very few, if any, of the colonia
papers issue pink sheet" but they
supply this omission by devoting q
large proportion of every issue to the
sporting news.
With few exceptions the advertis-
ing pages would give our "ad'
wrighters the nightmare. They seem
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