davidaulloa/AmericanStories huggingface dataset:
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-19

COIlSIucIcu VIC USE VI llIC1dIy DRILL MN
PLACED in writing advertisements.
The writing Of good, truthful advertise
.ments results in the distribution of products
on large scale, in stimulating industry, and
very often in reduction Of prices to the
consumer - since successful advertising
means an increased demand, enormous pro-.
duction, and therefore, smaller prices.
Do not think that the successful writing of
advertisements is an undertaking interesting
to small class only. If it were it would not
attract attention in this column.
/ Every business man is interested in the
question. And every young man who hopes
for business success is Interested in the writ
ing of advertisements. There are many
chances for young men to make success as
writers Of advertisements. WITHOUT good
advertising every mans chance Of success is
slight in these days.
To advertise well means to succeed in AT
TRACING ATTENTION.
To give advice in regard to "judcious ad-
vertising"- is not easy. There are many
lines of success in all undertakings. Per-
haps few maxims might be constructed that
would be generally useful and true in writing
advertisements. ..saa&.
!. First would come, in our opinion, the-very
old advice from great writer to "see a
thing clearly and describe it simply"
Clear VISION and SIMPLE description
those are the essentials Of good writing, in
GLIDING good advertisement writing.
We should suggest diffidently, also, that
too much effort at humot is not good in writ
ing advertisements.
If a man is in need of pair of trousers or
on overcoat, he is in earnest. He wants
TROUSERS and NOT joke.
A light touch is good in all writing. But
with that general lightness Of tone there
must go solemn earnestness when the mo-
ment comes to impress the reader. We are
acquainted with a young man, nanufac-
turer Of pills, whose character is not at all
romantic. His earnestness exceeds in depth
the. Atlantic Ocean. He gives his pills in
gold boxes as wedding presents: He dis
tributes them at banquets. His whole soul
is in those pills. Needless to say, he
SUCCEEDS. s''.
Extensive advertising is based upon the =
desire and extent to establish extensive and
PERMANENT business relations with the
public. H~,~HI~4
With such purpose in view, every adver-
Using statement should have for it's founda-
ton TRUTHFULNESS. Nothing will last
that is not based on truth. The advertiser is
shortsighted, a foolish investor, and future
failure if he begins an advertising campaign
based on falsehood and exaggeration. Such
a campaign may do for circus travelling
from town to town, or for Barnum, whose
theory was that the people love to be fooled.
They do enjoy harmless "woolly horses"
but they do NOT want cotton in their woolly
shirts. - s..<
One of this country's most successful mer-
chants has for his sole rule, NEVER TO
PERMIT AN:ADVERTISING STATEMENT
THAT'S NOT TRUE.
Others write more brilliant advertisements
than his-but none succeed better.
Which&is all we have to say about adver-
Using for the moment: Washington Times.
The broad ax., 1918-07-06

Children q Q larger growth often
crave an admiration which they do not
Get. They think to draw an audience
By harping on the theme Of SELF, and
they ind that the audience for that
kind Of recital r. likely to b limited
b the performer. To knock the ~Ts
out OF ones conversation II not neces-
sarily to make II interesting. Many
times q narrative loses greatly IN pith
and pungency By the impersonality In
which IL n couched. A story Of adven-
ture greatly gains by the sense Of the
frst-hand participation Of the narrator
IN the incidents he describes. When
the nrst person is introduced for the
sake Of the OBLIGATION Of the reader,
there need be no apology; when it n
introduced for the glorifcation Of the
speaker, Il II odious altogether.
A man must do his work a. wen a.
he can. whether he n praised for Il OF
not The taste Of publicity Il likely 20
be what the taste Of blood II to tiger
Or Hon; Il whets the desire for more
Of the same thing. There are some
who rarely do q good deed without
rushing to nelghbor or Newspaper %
let Il be known. To others the free
advertising" II abhorrent. They are
made happy BY q glowing conscious
ness that the night thing was done. and
that o-safisfaetion Of virtue q thar
reward. But most Of NJ have not
reached that lofty pinnacle whsreon
We can abide serenely Independent Of
what others think OF say. We want Q
hind word now and then to keep N
going. We hunger for appreciated.
even when We ten ourselves We are
not worth r. Who has not known The
M letter q encouragement. Q sem
tencs Of commentator, has broughtf
The day II brighter for Il. and ~ fed
refreshed, renewed. Blessed are they
who speak In time IA heartsninE.
word
The broad ax., 1918-07-06
oeefsI MIik d Favocsd,

Eyeryons who 70 e al acquainted
with the milk goat knows Of the value
q the milk for infants' and inyalids'
use-one q the nrst points about the
mix goat that presents Itself. asserts
Q writer. he goat b practically ire
from tuberculosis According % tks
annual reports q TIE bureau q animal
industry CO. 81. covering federal ~
spection af animals siaughteref tH
food. thsre were inspected duzi1s n
eight years. 1907 70 1ol4, inelnsive.
6D.61I goats, Of which no< 3 sinsis
animal Nas condensed for krbercn-
lola This fact alone should ~ the
sftongest argument - fsTor e tie
MIX % ne goat. ne cream fio51les
of the mIlk o. TIE goef are smaller
than those of cowst nh. ana becnnss
q this milk being condensed khe cream
gicblles are eonfaincd d 9 mere Per
feet state q emulklon khan ne eoW's
NIX Al Argument h fator e sfer-
ilised max = that anfhoritfes agree e
y actually more easiiE dizested than
Istfns fresh NIX, khls Esferring -
ko>ts a1t eosf hllk ana, e
The broad ax., 1918-07-06
VIRGINIA co1oRzD rARauRs
MAKE GOOD.

Hampton, Ya-The Colored farmers
in Virginia are beginning to zee day.
light in their upward struggle from
poverty and Ignorance. John B. Pierce,
district Negro agent in ehsrgs Of Negro
farm Demonstration work, reports that
n a single year ever 4, 400 Colored farm
u with whom the Virginia county
gents conducted demonstration work
missed practically al their home sup
plies; go opened new bank accounts,
md l,233 increased their bank deposits.
Some people have declared that Cox
med farmers do not know how to use
Asir money and therefore should Be
a6ssed with . bare sabsistenee. This
huAat has happened to some Of the Col
srsd tSrners' increased earnings, se-
soldiag TO the district agents report:
In Brunswick county enc new patent
Faller mill was installed last year; in
us'Oline county two were installed. Ths
allowing churches were rsmodslsd:
y" Grove, Lunsnburg eeunty; Msrn-
hs Star, Nottoway county; Mt Marish
The broad ax., 1918-07-06

Inzi.na 70 Fuznssh 7,zoo Aisns-re y.
rrsansd - Camp rayssr. ~.

washington, D. c.-spssial-out of
> can for ls4,sss sslsstivs service men
for general military service 7o,oll of
them win Be Colorea- The Colorsd
men win be sent 70 camp July 10, 20 and
1881 periods Provost Marshal General
crOwdsr has issued the order fer 200
cslsrsd men to Be called July % and 81
from Indiana, 70 Camp Taylor, Ky,
where they win be put into training.
The broad ax., 1918-07-06

provement in their moral, literary and
industrial development" says John
Pierce. "They bring county ofRcials
and white friends In direct touch with
the contributions which the Colored
farmers ara making to the growth of the
county. They pave the way for the
best development Of the county. They
demonstrate that the county can be de-
vsloped along al lines BY both races
working eo-operativsly."
The broad ax., 1918-07-06
ALpsRAAN Ro8zRz ? JACKSON
LOOKS vzxY HxPPx WITH
HE NEW DIAMOND srAR.
-. - ~

As s1elusivsiy stated in the last issue
Of The Broad Az that Major Robert
r. Jackson was on last Friday evening
presented with = diamond star by many
of his friends at the Royal Gardens, 4sl
z. s1st street. Alderman Louis B. An
dersOn was chairman Of the affair.
As soon a. It was under good headway
he called on Edward II. Wright a. the
first speaker, George W. Ellis, State
Senator George =. Harding and Hon.
The broad ax., 1918-07-06

Charles A. Griffin, one Of the popular
members Of Bethel Church and high in
secret society circles, win become a can
didate for county commissioner on the
Brundage ticket.
The broad ax., 1918-07-06

courts, where I shall be glad 10 seesp,
any law business offered in any Hne.
xeeemay come at any time uasn.
neaneed o. BY appointment, a. you may
1nd convenisnt.
At TIE Idlswild ny tslsphsas nnnbsr
= Douglas 7s2- Ny downtown ofies
and hsns telephones appear q tie hesd
Of this letter. Sincerely yours,
W. Z. MOLHLsON.
It gives ne pleasure 10 say that the
Idlewild Hotel il Gas far a. have been
able 20 learn from much inquiry In
siss and completeness Of equipment, in
rsspectability and convenience Of loea-
ton the last and best word uttered by
the eoiored people in America
In addition to the opportunity offered
Of doing business with q frss-elsss law.
yer Jon win have an opportunity 20
zee the best place Of entertainment pro
vidsd by and for eolored people on this
confinsnt.-W. 7. n.
The broad ax., 1918-07-06

james G. COtter, assistant attorney
general Of Illinois, Is doing some mighty
good work in the Second Ward for the
Brundags ticket, and Mr.. oOttsr feels
dead sure that with several eOlOrsd men
on Il 10 will win cut at the primaries
Tuesday, September II. rec
The broad ax., 1918-07-06

Col James b. johnson, $3.50 Prairie
avenue, who Is . prominent member Of
the peopls's movement In the Second
Ward, Is slated for county commissioner,
which win come out of the machine to
the light Of day this coming Monday.
The broad ax., 1918-07-06

M. Edward D. Green, Secretary Of the
Second Ward Republican organization,
who stands very high in the estimation
Of the big politicians, may enter the
race for the legislature in the first sena-
torial district of Illinois.
The broad ax., 1918-07-06

Mrs. Emma Cartwright, of Shelby
vile, Tenn, is in the city stopping with
friends at 40 E. 34th street.
The broad ax., 1918-07-06

DR.. n. J. Brown, 10 E. 35th street, has
the best and most pleasantly appointed
Offices to be found anywhere on the
South Side.
The broad ax., 1918-07-06
CHLP6

Mrs. Mamie Clark, 5ss7 Wentworth
avenue, is still confined to her home
with illness.
The broad ax., 1918-07-06

VDr satIn bionses kks ChI1sss s<yIs
= ~ ~ kase. 9n1 ohe - Icns Fesl3
- hIack sa<ln Sc marine bI1e enbr1If-
e<ef vifh I1fEe r11nc - square uoti<1,
e sid ,hrea'k ~ r. Esr4coIored rod.
E<en liny EoE<e- Are Vazed - Vim
- o. :. H''t e-'.<esfs' s<e|-k
The broad ax., 1918-07-06

ON THE DANISH FRONTIER.
stockholn--AithOugA several Of the
most nomsntous intimations In FOREIGN
Minister Won Kuehlmann,s reiehstae
speech last week have been aaerily 70
pudiatsd BY powerful factions and news
papers in Germany, that speech was the
result Of no sudden or independent i'm
pulse BY bold politician.
As matter of fact, 1t hss been tax.
ing shape in private, but not secret con-
versationss Kuehlmann held with Ger
man leaders as long ago as May %, and
probably further back.
Furthermore, it was made with Gen.
Ludendorffs aequiescenee, although
without the real belief on Ludendorff' 3
part that 1t would lead to anything
more than what it has led to-nameiy;
suspicion and refusal By the entente.
Ludsndorf visxs Prevail
What nudendOrf says carries more
weight in Germany today than what
any other man says. Hence when he
says peace based on Cancellation or mu,
tsal understanding at PRESENT is an inn
his words for ne present
Overbalance andtfor practical purpose.
uhIlify Kuehlnann's uttsranees. And
that Is what LadadEa dos say.
He said It = nslsafsd sentences that
sanit Of - nl.intsrprssssios . few
days sss q great hsadaaastsa to Il
German minister kaoNa 10 ne.
AltAoush an intsass stfsin prevailed
% the front, Ladendsrf w.s calm and
gave the visitor IN hspr ana . half
vale eighteen ssasrsls vsissa in the
Hnteroom-
Whist lnamd.r4 ed.
The eist Of what LudsndorR said is
sontained In this extract from . long
n
l''Despits the fact that your excel
Ieney belongs to the guild, I nnst say
n diplomacy, in politics, the coalition
has beaten Ms They put the world |
n arms against NJ with . skiIl we nei-
her understand nor know low to imi- /
ate. It has been brilliant. We must
therefore speak in the only way left |
Shy object lessons. An that Ian
Euage can do they made IL do. They
ave left but one language to us-resii-
les, realities, realities.
"Iwill indulge in none of the beloved
Of our dear enemies IL I can
'elp it. Therefore, win not prophesy.
But win say, in 30 far as it Is hu-
manly possible to say such things, we
pproaeh the wars end. Chimnsys
nay continue to smoke indefinitely, but
he war ~ . general war win end with
be end of the year"
vicsory IN Fisld.
That the current Austrian disasters
ave already led Ludendorff to revise
Is calculations is not impossible, but
hey do not alter the fact that simni-
.asously with Kushlnann . prepare
ons for his "peaee Offensive" speech
udendorn had no hope Of gaining q
earring for peace proposals except by
ietory in the field. |,
I win now take up certain Of Kushl-
ana recent private uttsranees, which
nttress and explain some Of the veiled
I'd formal phrases in his reiehstag
,eeeh- Undoubtedly he made himself
clear and emphatic In that speech as ,
} dared to in the face Of the opposi- /
on, the existence, II not the extent
uhieh, he mus. have eomprshended.
Knshlmann likes 20 tan. In . con-
'rsafioa with visitor . month before
. speech was delivered he declared ,
mseif unressrvedly conserving the
'posaibiIity and foIly of the hope for
zee based exclusively On victory by
g German armA
DRAWS lzsuasssr OF. Ia
Dzaxins him out by means Of : hy-i :
th.<f..l ,,-,r-.ftf., III. ...r.t.rvs. :
The broad ax., 1918-07-06
! The


r1s 4fc9cott rcAo tne name WIN
fsrospectivs expression Of face. He
unwitfingiy allowed ths Newspaper to
snp 70 the foor. he glanced st the pie
of manuscript lying On the desk at
which ne had been writing. and picked
up ths fountain pen beside II, gianciag
ut it rshectvely. a though In some
way It connected with the announce
ment he had just read.
u would IKE to zee Mr., Barteime,"
he soliloQuised. but 1t would hardly
do" md he looked down at his rather
threadbare attire. Besides, he. has
probably long since forgotten me-"
In the past, however. he had remem-
bered him. Prescott had been his ste
nosrapher fer q year. had been pleas
antiy enough treated by the diIletante
millionaire and had been paid fairly
for his labors. About a month after
this employment had ceased. Mr.. Bar
teims happened to come Into q sta
toners where Prescott was buying
some copy paper.
Glad to zee you, Trescott," he spoke
pleasantly. I've missed you since I
let you go-miss the work FILTERED
away my dme on"
You dent mean hat you have
abandoned that SPLENDID. theme that
% engrossed your" inyoiuntarfiy ex-
claimed Tsescstt 49, stS.- 80 -, =
Tfsaf I an girsh 10 nsssins ada.
eossfvsd ~ tine Killer. with 4 7esre-
isss shrug Of the shoulders. sBy the
va. hslp me- pick out sfountain pen
Trsseott nd q, a. aushsd win
pssssurs ~ bis FORMER szplsysr. hav-
Inc decided On what uuited him, pun
chassd also IN -eszutrpsrt and pre-
ssntsd q b Trsscett -s-'s-A
TAsn Trsscott had cone 10 ths eity
b ~ his fortunes. he had heard u
his snp'oysr and patron svsr and
anoa. Thsrs was q distant relative of
NJ. Bartslne. Page wstmors. Who was
supposed % b Q Irrespective heir.
About pear aftsr Tfeseut1 had cone
10 Chicago Wetmors sought hia cut
and borrowed ten dollars from him.
He promised b return the money nsxt
day. but had never come near the do.
nor vho could poorly AFFORD b loss ths
monsy. Trsseott learned casually that
Wetmors had broken with his relative
and had become dissipated and worth
len.
His thoughts wandering ever an
thess phasesof his exps<isncs ana hiSr
tory. Trescott sprang b his feet fully
as the door opened with Q
quick swing. A man slammed Il shut.
placed his back against It and. pele
and trembling. grated out hoarsely:
Save me-hide mer
Page wetmoreI" cried Trescott, in |
and amusement. Save |
Fou from whatf hide you-whyr
From the police. ! came TO the city |
seca1se I learned that Mr.. Bartelme
vas to be here. and have been seen
md an wantedi The ofncers are close
N my track. For the sake Of our past
help mel"
Here-Quickr" and Trescott mad
! curtain In front Of an open cupboard,
.hrust The fugitive IN, dropped the cur. /
The broad ax., 1918-07-06
COL W. = HoLLIsoN oPxH
RRANCH Law oFFIcxG

Mr.. Julius F. Taylor, Editor Brosd Az.
Dear Sir: For the essvsaissee Of NY
clients and such a. wish 10 be saeh,
have opened an -ofEes in The Idlswild
Hotel, at the corner Of wabash svsnus
and Thirty-third street, where shah
be found every evening from . 70 0.
Saturdays from $3.50 TO $50 and then
from z to 9.
I shall there have the nss Of the
splendid law library Of Col Besaregard
7. NOseley and his once fixtures and
sutit Zone Of the most complete in the
ETY.. I have my own good libraries
tiny once, SIS Hartford Banding, sad
at ny home, ssss South Park Boulevard
Of course, ] shall maintain my down
town once FOR its eonyenienes 70 the
The broad ax., 1918-07-06

rsses b. rorus, xnshln.nn Holds,
Means sAs woria .. Armed c.up.
The broad ax., 1918-07-06

Drawing him out BY means Of : ny
pothstical proposition, the seerstary's
visitor said: .'Grnntiag far . moment
IL il possible to make peace By dietasion
II mean = peace solely dictated By Ger
nszy--it ronla in my opinion Be the
worst possible Kind Of peace for Ger
many. Considered from the viewpoint
Of iafsrsstional relations, ii means to
i've snsifossa, nesns an end Of an but
) fortress ezistenes, and the trans
fsrAstion Of The world into no vsst
nilisa1y esnp<"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1918-03-09
THE NEW SPRING SILKS ARE
STYLISH AND PATRIOTIC.

The new silk fabrics for spring and
summer wear are thus described in
the March Woman's Home Compan-
ion:
$50 much has been said about con-
serving wool and using silk in its
place that it is well to remember this
in planning spring clothes. There are
times when it seems as though moth
ing would serve the need like wooden.
Yet silk will in many cases be salts
factory.
"For instance, so many silk suits
for sports and general wear will be
used there is a long list of suitable
materials. There is khaki kool in new
and interesting patterns, such as batlk
and %aeroplane, satin ondule brocade,
and fan-ta-si, two crepes most eX-
ouisite in weave and color. The former
comes plain as we'll as brocaded, the
latter plain and satin-striped, and 1T
rivals the beauty of cloth of gold. Am
phora crepe is another worthy OF men
ton in it's p~ongee-like weave, and an
other that must be seen to be appre-
ciated is moleskin, satin with a crepe
back, both sides of which are often
shown in a costume where contrast is
desired. Another double fabric is satin
.victoire, satin one side, georgette
crepe the other.
"Hindu crepe, printed and plain,
will make a cool summer dress, as Will
pussy willow taffeta and foulard,
which is popular, and silk gingham,
which comes in cotton bingham pat
terms"
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1918-03-09
DEMOCRACY FIGHTS ON.
By Herbert Kaufman.

God Himself cannot make an "ante
statu quo" peace. The paths of Yes
terday are irretraceable-the ruins
that line them, irreplaceable. Yes,
land can be returned, but who shall
return their clean souls to seized wom-
EN-? What of the Lusitania and the
towers of Louvain? How shall spring
be made to dance before blind eyes?
How may the sweep of a pen decree
Easter in Flanders and bid slain le-
gions rise laughing from the sod?
"Ante statu quo!" Meaning, Things
just as they WERE"
Thus would the Prussian offer pen
ance. Thus would we win the val
and he the score. These are the terms
on which he'd sheathe his hate.
Such a peace must all the more
convince the German people of their
superior quality and the superiority
of their political system.
How can an uninvaded, prevailing
empire, with still invincible armies OF
every front, be expected to repudiate
leaders whom combined Christendom
can't defeat.
Isolated, self-financed, self-nurtur-
ed, and terrifically outnumbered, Prus-
STA may well read victory in a stale
mate.
Peace with Junkerdom would be
equivalent to a treaty with the Mis-
sissippi-and as futile. So long as
outlaw rivers and races command old
sources and follow old courses, both
will break bounds at lood-tide.
Shall the cobra escape full-fanged?
Shall the Rhine Monster live on to
SOW the world with dragons teeth
again? Shall the foul death of kins-
men on violated seas ~eternally stain
our flag? Shall Mohammed's knife
be left at Asia's throat? Shall Sc
dams shame remain unwashed from
French banners and ravished Bel
GUM cry her debt in vain, while Hun
and Turk ride free with sanguine
hands and our hot, knightly oaths for
loot?
Kaiser, though justice cost the half
our blood and gold, we'll not have
less!
Democracy fights on.-March Cos
mopolitan.
The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1918-03-09

suitable allowance for heat and light
dependent upon the locality of their
stations and the season. While on
foreign service officers receive an in.
GREASE of 10 per cent of their base
pay and longevity pay.
Aerial Flight Increases.
Aviation officers of the signal corps,
or officers attached to the signal corps,
while on duty which requires them to
participate regularly and frequently in
aerial flights, are entitled to an in
crease in the pay Of their grade, under
their commissions, as follows: Avia-
ton officers, 25 per cent junior mill.
tary a~viators, 80 per cent; military
%aviators, 10 per cent. Each junior mil.
itary aviator and each military avia.
tor duly qualified and serving has the
rank, pay and allowances of one grade
higher than that held by them under
their commissions, provided that the
ranks under their commissions are not
higher than that of captain.
For deeds of valor, recognized by
acts of congress, officers and enlisted
men receive certificates of merit which
entitle them to an additional compen
sation of 50 per month.
Allowances at Retirement.
Enlisted men can apply for retire.
ment after 80 years of service. They
retired on rs per cent of the
monthly pay drawn at the time of re.
tirement, and $3.50 a month add.
tional in lieu of allowances.
Officers are retired for disability OF
after siXty-four years of age, and re.
ceive rs per cent 81 the pay of the
grade held at date of retirement.
An enlisted man in active service has
no necessary personal expenses except
for barber and laundry. Uniforms, I'm.
d%erclothing, shoes, hats, quarters, med
zeal attendance and subsistence are
supplied them at government expense.
Such materials as tobacco, postage
confectionery and incidentals of indi.
vidual taste may be purchased at the
post exchange at cost.
Officers, while in hospital, are
charged 81 per day for subsistence
They are not entitled to clothing OF
equipment and are required to subsist
themselves, purchasing their supplies
either from the quartermaster OF
through the ordinary channels of trade