Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1918-12-29
AMERICANS INCREASE
THEIR TRADE IN BRAZIL
Trade Commissioner Gives Out In.
tcresttng Figures Showing
Gains Made.
FUTURE is ALSO REVIEWED
More and Better Direct Representa-
ton Of Manufacturers i'm Important
CenterS Of South America Are
Held to BE Necessary.

NEW YORK, December 2S-Cnited
states manufacturers and exporters
nave increased their trade in Brazil
ana other South American countries
"F more than 100 per cent since the
beginning OF the war, according to j.
w. Sanger, trade commissioner Of the
United States government Bureau OF
foreign and Domestic Commerce. who
recently returned from survey Of
NE business opportunities south OF
Imagine ten large stores in one big
n,ty and one OF these stores doing
c9mbined." declared MIR. Sanger, and
mat VIII give you some IDEA OF the
position We are In to-day. 1t is an
32outh American countries more than
mar OF everything they import Our
Total export trade is now counted in
oilIlonS OF dollars"
.The: commissioner said that with
me signing of a peace treaty prac-
.'cai certainty within xix months or
gin making definite plana to meet the
Keen competition in foreign trade tina {
must mus, come Amos, Immediately" The
ycSied In new factories and ships. he
said, mean that America must find
fresh outlets for her enterprise and
We need more and better direct rep
rcsentaNon Of our manufacturers in
ny Important tranc centerS OF Brazil
ana other South American countries"
he said. This may come about through
y nsw wt TIE fullest fnlles, advantage OF The
other practical ways.
FAST AND REGULAR
FREIGHT SERVICE NEEDED
We also need a fast and regular
~ m,e'Tnt service 70 every important port
"wthout il we Will be as cr;pninJ "a
department Gtore that depends upon
Usual messenger boys 70 make its
prepared to meet the actual needs OF
tneso counties regarding the eE:en-
fortunately our holdings in South
.Ener:ca are practically negligible. In
capital will seek investment. Brazil.
In Particular; needs this capital and
VIII pay US handsomely. for il.
How many people in the United
states know that Brazil alone Is !arE-
or than all the United states: yet. tS-
Gept for It's thinly settled coast line.
Is practically untouched? 1t Is one OF
thc richest countries in the world, and
~ destined TO develop along similar
mes mes 70 our own country in the past
source that we had. and. in addition.
Others that nature did not give us our
taking machines. typewriicrs. sewing
nachines' safety razors and multitude
ara with Brazilians to-day II IL I'm
10 US TO make just as we'll known the
thousands o! other products that we
make ana That they need just as much"
ADVERTISING METHODS
IN BRAZIL ARE CRUDE
To accomplish this. Mr.. Sanger said.
II was necessary for American manu-
facturers TO advertise their goods
down there" In South America. he
said. advertising methods are crude
ana much as they were in the United
states thirty or more years ago.
We have scarcely even begun TO
use this power. this promoter OF sales
and good will in South America" con-
unued Mr.. Sanger. Il have unnistak-
able evidence that the people Of that
country respond amazingly even to the
crude. forms. of advertising offered
them.
"Buenos Aires, the capital of Areen-
tina. has splendid newspapers, With
circulation ranging around loo. 600
daily. Brazilian dailics have proven
excellent mediums for ADVERTISING
The biggest thing that could hap
pen to advertise down there would he
for hroad-eauGed American advertis-
Ing men to take more interest in it.
These countries await the stimulus of
American advertising genius proDe-ly
adjusted to meet their needs But lei
the American advertising men put this
in their notebooks: Spanish is the Ian
EuaEe OF all South America, except
Erazil. where Portuguese is spoken.
Brazilians are offended II Won write
n n ha to- ,N.v .s-k,