Courier Democrat. (Langdon, N.D.) 1891-1920, 1918-11-28
TO CONSERVE Time
Read Advertisements Carefully
: Before Purchasing.
Only in That Way Can Shoppers Prop.
er'y Determine What They Want,
and incidentally Help to De-
feat the Hun.

tBy William II. Rankin, President VIM.
/! FL. Rankin Company
; More new, partially informed or mis-
informed sales clerks are behind the
counters than eve before in history.
The war has made great irroads upon
the ranks of store clerks.
1t now takes longer for you to make
up your mind about a purchase be-
cause so often the clerk doesn't
Know" You must rely mere upon q
minute inspection of the article and,
nov being an authority on the subject,
often you either buy on chance or de-
fer the purchase. Your tire is vast
ed--"nd right in these days when so
many war duties need every minute
YOU can spare. The clerks time is oc-
rupied in waiting on you"-mostly
waiting" for you to sell yourself.
Then, if you postpone buying, the store
suffers a loss and the merchants ex-
penses are increased. That restricts
his ability to buy Liberty bonds and
contribute to the Red Cross, Y. M. C. A.
Knights of Columbus, or Salvation
Army.
There is a way for you to avoid this
wasting of tince-a way which quickly
enables YOU to select meritorious ar
ticles regardless of uninformed clerks.
1t is: Read advertisements.
Advertising offers you a labor-saving
buying guide. 1t furnishes the mer-
chant and the manufacturer with la
bor-saving craftsmanship. ADVERTISE
ments are written by people who are
thoroughly posted about the advertised
articles. One good salesman can, by
printing his talk, tell many thousands of
people what they wish to know, where
he could only inform a few if he had
to rely on his voice.
Advertisements are, then, in reality
well-informed salespeople talking to
you in print. Their language is care
fully, chosen and condensed-to tell
you facts in as few words as possible.
Very seldom does anyone advertise I'M
less he has an unusually good product
to offer. The cost of advertising auto,
trlatically bars the unsuccessful.
On the other hand, advertising is the,
cheapest way a successful product can.
increase it's sale-for thousands are.
hold the story in print where the same,
expense would tell only q, few in per-.
son.
So read advertisements that de-.
scribe things you need Or tell you, of.
products you should have. Read adj.
sertisements everywhare-in. newspa-
pers, magazines, etc.
Make up your nlina as to what youl
*ant-before you enter the store.
Fhen "green" clerks won't interfere,
With your selection of dependable ar
+ieles.
Advertisements post you regarding.
new and better goods, improvements;
in methods, etc. They keep you,
abreast of the times with the least.
trouble on your part.
advertising to Victory" is the slo-
gan you read in the governments ex~
%tensive advertising. 49,.
Advertising has Ioosed the purse
strings of the nation, las sold billions:
Of dollars. worth of Liberty bonds and.
War Savings stamps, has filed the, cof-
fers of the Red Cross, Knights Of Co.
lumbus, Y. NJ. G. A., and Salvation.
Army, has sent smileage books to, thou
sands of our boys, has knocked the
prop from propaganda inspired by
spies and enemy aliens.
Advertising has. provided ship worry
ers, has helped to equalize the, labor
situation.
You have been Informed what 1t is
yonr duty to do by these government
advertisements You have been so in
formed at a cost which is infnitesimal
compared with what would have been
the expense had the government been
compelled 20 send representatives, to
tell you in person all these things.
Victory hinges upon conservation.
Conservation of human effort ranks
foremost. Because advertising is the
conservation way to- inform and be-
come Informed, it is the victory way
That is why the slogan is advertising
to Victory"
Read MISUNDERSTANDING more
than ever before.