The Aberdeen weekly. [volume] (Aberdeen, Miss.) 1878-1933, 1918-05-10
LOCAL DEAlERSD DO
BUSINESS IN OPEN
=
Know They Must Face the Music
If Their Customers Are
DispIeased.
MEET PATRONS FACE TO FACE
Mail Order Men Prefer to Sell at Iona
Distance Rather Than Deal
With People IN Their
Own Cities
(Copyrfght.)

who orders goods from q mail order
house Is that there are many things
that he wants that the local mer.
chants do not carry In stock, and that
II is necessary for him to send away
from town to get them.
This explanation may be all right
on the theory that q poor excuse IL
better than none, but 1t fails to pass
muster when 1t is subjected to q lit.
tie scrutiny.
Ask the man who offers this as an
excuse for his dealings with the mail
order man why he does not 60 to the
local merchant and ask him to order
the articles desired Il they are not to
be found in the merchants stock. The
merchant will very gladly do this, and
the merchant and customer will both
profit. The merchant can sell you
whatever you desire at as low a price
as the mail order house can make you
on goods the same quality and he can
make q small profit.
| The customer will profit from the
transaction. because he will be deal
ing with a merchant who stands back
of the goods that he sells, and who
Is easily accessible In case the arti-
| cleS purchased do not prove to be
| all that the customer had expected
Give Home Merchant Preference.
Why not try this plan the next time
| you need something which you can
not find in any Of your home stores?
| The merchant in the average sized
| town cannot carry In stock everything
| that all of the people In his town may
want at all times. It would require
| a capital many times larger than the
| average merchant can command to do
this, but he does the best he can.
He ordinarily does carry I'm stock at
all times many things for which there
Is no general demand, In order that he
may meet the needs Of his customers
to the greatest possible degree. but
there is limit to his purchasing abil-
ity. He is always ready and willing,
however. to make every effort to meet
the demands Of the community. Why
not. then, give him the preference over
the far-distant mail order man IL you
must have something which is not to
be found In the local stores? He
will do the business In a satisfactory
manner. give you as quick IL not quick
er service and more satisfactory treat
ment, and the chances are that
he will give you better values for the
money. Finally, whatever profit is to
be made off the transaction will stay
at home and do its bit toward making
the merchant and his town and Incl
dentally, yourself, more prosperous.
No business can be transacted as
satisfactorily at long range as 1t can
when the two parties to the transac-
ton meet face to face. The only ex-
ceptiOn to this rule is in the case OF
the mail order man himself. who can
transact his business with greater sue
cess to himself Mt long distance than
he could If he had to meet his GUS
toners face to face. That Is the reason
that he does business by mail instead
of selling to the people in his own
city. If the goods which the mail or
der man advertises In his alluring cat
alOgues were the bargains that he rep
reSentS them to be- he would not have
to go outside Of the confines Of his
own city to sell all the goods he could
possibly obtain. But the average mail |
order house not only does not make |
any effort to sell goods In its own city.
but will not sell to anyone residing
within the city limits. The mail order |
man does not want to meet his Gus
toners face to face. He can do busi- |
ness better so far as he Is concerned II
his customer Is some hundreds Of miles
away from his Office.
Does Business In Open.
The man who sells goods over the
on the other hand. does bust
ness in the open. He cannot hide be-
pleased customer from behind the
locked doors of a private Office. He
knows mat he must face the music in
case he Is a party to any transaction
hat won't stand the light of day. He
knows that he must satisfy every GUS
Toner with whom he may be dealing
" he will lose not only that customer
,ut probably others who will soon
know all the facts IL he does not do the
square thing by any one Of his
PATRONS.
There IL no reason In the world for
my person to send his money to q
|
Ind the article he wants In his local
tore. The local merchant ID N busi-
less for the very purpose OF getting
on what you want. He has the infor-
nation that will enable him to get I
THAT you want and to get 1t as quick {
? as you could get It from q mail or
er house. It Il only fair to him to !
I've him the chance to make such !.
rOfit as any dealer would make or the !.
and 1t Is only fair to your.
elf to keep that profit 1T home rather T
han to send It away to some tar die | i
mt city from which II will never r. '
arm. &
Aurphy's Groceries
RE BEST AND HE SELLS
THEM FOR LESS. SEEIn
HIM BEFORE BUYING. =