South Bend news-times. (South Bend, Ind.) 1913-1938, 1918-03-08
MERCHANTS PLAN
GOVERNMENT AID
Business Men of County to
Give Publicity to Food
Conservation.

South Bend and St Joseph county
merchants are to be thoroughly or
gained to aid with all possible pub
LEFTY the national food administra-
TONS food conservation campaigns
George Robertson and Howard
Emmons. secretary OF the Chamber
Of Commerce. nave been appointed
representative Of the state and
national publicity department OF the
food administration for St Joseph
county and the organization Of the
local and county merchants for pub
licity purposes viii be under their
direction
Messrs. Robertson and Emmons.
along with representatives of the
publicity department for the food
administration in Porter, Elkhart.
Starke, Lake and White counties.
met with Myer Heller OF New Cas-
tie. representative of the state and
national food administration. at the
oliver hotel Thursday morning for
TIE purpose Of organizing tile South
Bend merchants for a concerted
publicity campaign on food CON
servatiOn.
All Merchants TO Aid.
Alr. Heller. who was accompanied
by A. +. Letter Of Connorsville rep
resents the publicity department OF
the food administration He came
here TO instruct AIessrs. Robertson
and EmmOns, and the other food
administration representatives from
the other counties in regard TO the
proposed publicity campaign.
The state has been divided into
FIVE sections, South Bend being the
center meeting place fog that part
Of the state including St Joseph.
Elkhart. Starke. Lake, Porter and
White counties. The representative
from these counties. who like Messrs.
Robertson and Emmons. have been
appointed deplties of Mr. Heller.
were called to the meeting Thurs
day morning by Mr.. Heller.
The plan outlined by Mr. Heller
IS for the merchants of the city. no
matter what line they may happen
10 be in. TO give food conservation
all possible publicity Window dis
plays showing what should be con-
served and what may be used i'm
the place OF the articles the food
administration desires to be CON
served are TO be made by local mer-
chants.
Recognizes Publicity Importance.
AIR Heller told the representa-
tives at the meeting Thursday that
the food administration recognizes
the importance Of publicity from
the merchant. and he urged that
they be thoroughly organized TO
bring the administration food
conservation plans more directly
before the public
A week is 90 be set aside by the
national administration sometime
later on for special effort along food
conservation publicity
I'm addition To- window displays
Mr. Heller suggested that the mer-
chants run food conservation slogans
in their daily newspaper advertise
ments. Hardware. clothing, dry
goods. drug and other business
places that do not handle food are
To be asked 10 utilize their window
space In giving publicity 20 the
need for food conservation. I'm fact,
"a concerted effort is 20 Zoe made by
the government. according 10 Mr..
Heller 10 gain an the publicity pos
sible i'm the food conservation cam
paign.
To Call Merchants Meeting.
DO was suggested at the meeting
Thursday morning that Messrs. Rob-
ertson and Emmons cali "a meeting
OF am the merchants of the county
i'm the near future and explain the
proposed publicity plans
The field of activity OF the mer-
chants is 20 conflict i'm uo way with
the work of a. T. Eby. county food
administration. I'm fact the merchants
are To lend an the assistance pos
siblc TO the county administrator
Zach merchant who enlis,s in the
publicity campaign is to Doe made
member of the food administration
publicity department. and is TO he
given q certificate of membership.
Blanks for their enrolment were
given Neszrs. Robertson and Em-
mons az the meeting Thursday.
Zach merchant so enrolling is also
10 bee given a handsome button 20
show that he is doins his "hit" i'm
the work of aidIng the winning OF
the war.