New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-01-23
FOOD CONTROLLER
EXP, AIMS SITUATION.
TELLS CHILDREN IN SCHOOLS
WHAT THEY CAN DO TO
WIN THE WAR;

HANDLERS OF FOOD PRODUCTS
GIVEN INSTRUCTIONS
FOR TRADE
Judge Frank T. Wilson of Saltwater,
formerly superinte of schools at
that place, was in New Ulm Friday in
tie interests of the Food Conservation
campaign. Judge Wilson is assistant
Federal Food Administrator, his chief
being State Food Administrator Wilson
|of ST. Paul and both Of them are working
Of course, under directions from the
big chief, Woodrow Wilson. Judge
Wilson spoke at the High and Emerson
schools to the pupils on how they could
aid in the work of the nation and in the
evening gave talk at the Armory
particularly for all dealers in food, hotel
keepers, restaurant proprietors, and the
food dispensers, the housewives of the
city. All of the gentleman's remarks
We're said to be very interesting and
instructive and were attentively listened
to.
Passing over the Introductory remarks,
Mr.. Wilson's talk was in substance as
follows:
The Retail Food Dealer, Teacher.
Democracy does not get action by
command. It is done by suggestion.
When the people know the need of doing
and what should be done, the glory of
America is that all are willing to do
their best. The great task before us
is to let the people know what is needed
to be done. The greatest service to
be done at home is for the man or wo-
man who knows, to inform the man or
woman who does not know. Ignorance
is the cause Of most Of the so-called
sdisloyalty. People don't understand.
The one person, more than any other,
who can help the people to understand
what is at stake and the part food plays
in winning the war, is the food dealer.
His service is to post placards in his
place of business, enclose printed informa-
ton in packages, and above all else,
talk food conservation and food sub
stitution. A Food Dealers Club should
be organized in every community.
Every dealer should be in the club and
by cooperation get behind the Food
Administration. He should remember
the national slogan, United we stand,
divided we fall
Reforms in Merchandising Methods
Not only must America conserve food,
but. it must conserve men and money.
The great call for men to fight, to raise
more food, to build ships, aeroplanes,
guns and munitions OF war, makes it
imperative that the merchant shall do
business with as few persons and as
little money as possible. This means
the customer must do more, the dealer
less. Sell goods on the cash and carry
plan. Make one price for that kind
Of trade and another price for the charge
and delivery trade. Eliminate every
possible delivery. Make an extra charge
for delivery. Have but one day, and
better still a single cooperative delivery
system for all food dealers. Insist that
customers must not hoard food, especially
flour, sugar, meat and fats. Forego
package food. Sell in bulk, preferably
in ten pound lots. Food in package
form, especially in tin containers, is
needed for shipment abroad. Don't
be a Stacker. Don't let your customers
be slackers. Remember, while hesitat-
ing, somebody's boy is dying in France
because American food dealers and food
users failed to back to the limit the Food
Administration. t
Fair Dealing
Discomfort means weakness. The
greatest source Of discomfort is the
belief that the farmer and the working
man is not getting q fair deal from
food dealers. It is up to the dealers,
both great and small, to 50 conduct
business that everyone does get fair
deal.
The Food Administration is urging
the establishment in every community
of a fair price committee composed Of
representative food dealers, housewives,
worlunen and farmers. The members
of this committee should be people Of
well known reputation for fairness and
good sense.
Supt. Hess as director Of Public Safety
in Brown County will appoint COM
mittee Of ten in accordance with the
suggestion made in Judge Wilson'S
talk. The committee will consist Of
two grocers, two housewives. two farm.
a