The Barre daily times. (Barre, Vt.) 1897-1959, 1918-07-13
BIG BUSINESS EXPANSION
After War Predicted By Charles C. Par
lin to Barre Audience.

lus in the aftermath Of the war in the
new city markets created if the impend-
ing national prohibition amendment is
ratified and becomes nationwide. This
is the prediction made by Charles Cool
| idge Parlin in an address before the bust
ness and professional men, quarters and
manufacturers of Barre and Montpelier
at largely attended meeting in the as
sembly hall at Spaulding high school
last evening. Mr., Parlin is chief of the
division Of commercial research of the
Curtis Publishing Co., publishers Of the
Saturday Evening Post, the Ladies'
Home Journal and the Country Gentle
man. He was introduced TO the audience
by James M, Boutwell, president of the
Barre Quarters & Manufacturers asso-
citation.
win the war" should be our first aim,
said the speaker, "but business must not
be shelved nor neglected as inconsequen-
tial Prophesying unprecedented devel-
opment In the agricultural industries Of
the nation, Mr.. Parlin also told his hear
ers that the removal of the drink bill in
America is bound to create new city
markets, and that the American business
man should be prepared to merchandise
the new markets. Not as a partisan
prohibitionist did the speaker treat of
the expected passage of the constitution
al amendment making prohibition man
datory all over the nation. He gave
facts to show that national prohibition,
according to all signs, is just around the
corner, and then coldly calculated the
results as his trained observations have
taught him to foresee them.
He spoke most optimistically OF the
conditions constant research has shown
on the horizon for the after-t the war pc
riod. For the farmer he predicted an era
Of unexampled prosperity. And in the
increased profits to the farmer there Is
forecast increased prosperity all around
and improved business and trade condi-
tions for the entire country. Mr.. Parlin
declared that he claimed to be neither a
prophet nor the son Of prophet, so far
as this or that condition after the war
is foregone conclusion. We can assure
nothing until we know Just how the war
is. going to end. Charts and diagrams
were used extensively by the publicist in
unfolding his ideas of conditions that are
to prevail under peace and prohibition.
he expressed doubt as to whether the
nation ever returns to the low price pc
riod enjoyed before the war. Deserving
labor will earn more. There must be
more stimulation, more hustle days and
fewer holidays
The real secret of increased prosperity
lies in the rural communities, While
prohibition is creating in the city mar
ket for selective merchandise, merehau
disc which is not wholly essential, the
farmer will emerge something Of a cap
italist and less of laborer. There viii
be fewer, but bigger farms, and the
farms are going to be motorized. Incl
dentally the day of using the rural mar
ket for a dumping place has already
passed. No more will ''last years styles"
be all right for the country market.
Advertising has brought about condi-
tion whereby people all over the eounr
try, in the rural sections, IN town and
city are demanding, for instance, the
same styles in the same year that they
were originated, Standardization of all
things commercial will be one of the re-
suits. The unidentified articles in our
markets will not be able TO compete
with the branded article. Here Mr., Par
lin compared the respective merits of
the two methods of selling, push and
pull. The latter, he declared, has the
call to-day, for it creates markets by a
method that has the larger appeal.
In the reconstruction period that will
come after the war we shall find in con-
struction work now laid aside an outlet
for the labor returning from Europe and
from the labor that viii leave our muni
tions factories. Mr.. Parlin, at this juno
ture. secuted the idea that men return
ing from the front will be content TO
settle down on farms. Some say that
the soldier, now used to the out-of- f-door
life. will 90 out to the farm. Such does
not prove to be the case. OF 600 Cana
dians, Just returned from the trenches,
many of them experienced farmers, but
six went to the farms, even when in
ducements were offered them.
Mr. Parlin spoke at length on co-opera-
tive advertising, such as is extant in the
Barre granite industry, and cited the
California Fruit Growers exchange and
the Raisin Growers association TO show
that sustained, cooperative advertising
is big business factor. "If you can sell
the leading farmers your stuff, you can
get them all . he declared, And it is pretty
much true Of the human race in general
It's the same in the cities. Business is
much a case of somebody buying what
somebody else has, and if the consumer
can be educated to want your product,
need your product, crave it, your product
will dominate in the selling market.