Arizona republican., 1918-03-24
NEW MITCHELL SIX
 GREATLY IMPROVED
 SAYS LOCAL. DEALER

It has been said time and again that 75 per cent of the automobiles in use. today are used almost entirely for business purposes; but 1 want to add to that just a little bit" said s. F. Landis, president of the Arizona Motor Sales company, distributors for the Mitchell line, and give it as my opin- ion that within six months we shall find that over 90 per cent of the motor cars will be used either for strictly business purposes or for purposes that are necessary to an ultimated victory in the war.
 For a number of years now out at the big Racine factory they have been striving towards and succeeding in building what experience has proved to be lifetime car Several Mitchells now in use have been driven consider ably over 100000 miles, with only the minor repairs and adjustments required by any piece of mechanism.
 But at that they weren't satisfied; and when our country entered the fight to preserve freedom and democ- racy for our posterity they decided then and there to build Mitchells still stronger, still more powerful and still more lasting.
 They knew, within a few weeks af- 1 ter the president showed US our course, that America and the world would have to fall back upon the motor driven vehicle as it never had before. They knew that the automobile, to a large extent, would have to perform what 1 had heretofore been the functions of the steam and electric railroads. They knew that owners of automobiles would be expected and called upon to do those things, which, up to few months ago, were considered impossi- ble They knew, then, that it was plainly up to us to build Mitchells better than ever-to strengthen them for the non- -combatant industrial struggle on this side.
 Mitchell engineers were instructed to give the cars more of the rigidity and longivity necessary to make victory a reality; to make them more comfort able, if that were possible, for those who would find it necessary to sit be- hind the steering wheel hours at a time. Another factor was to make Mitchell motor cars even more simple 1 in operation and more economical and. with all these improvements, to hold the price down so that all who found an automobile essential to their business or to their war work, could make the investment without hard ship. Thus motor car owners did not ind 1t necessary to forego the patriotic pleasure of subscribing to the Liberty Loans, '. M. c. A. and Red Cross funds.
 The new Mitchell six, the 40 h. D model is to a large degree a counter part of it's predecessor, the Mitchell Junior, still it is being built under sucf different conditions, and has been re- inforced and strengthened and i'm proved in so many ways, that it is, ir every sens of the word a war tims car'
 All Of the improvements have beer made so that this new Mitchell could go out fro mthe factory on it's business helping to win the war. with all of Il. knowing and feeling down in our hearts that it would put up a good fight ant would play an important part in at. taining victory.
 There's satisfaction to be had ir its power, it's built-in strength ant rigidity, it's comfort, it's convenience. and it's good looks. And there's ar intense satisfaction to be derived b, the people bac kat the factory from the fact that the famous Mitchell fac. tory efficiency has made it possibl. for us to do all of these things directly for the people of America and indirect ly fo rthe government, without increas ing the price of the car one penny. The new Mitchell-the war time car. tn, thorough car and the thoroughly goot car, costs more to build today, with al of it's improvements than it did si, he On vat ho r,f-to f1 sumer is exactly the same as it wa. then"