The states-graphic. (Brownsville, Tenn.) 1???-1984, 1918-06-28
THE FAIR AS A
SELLING AGENCY
FOR FARMERS.
FOR FARMERS.

The fair is good advertising me-
dunn for the farmer. The merchant
has long recognized the value of such
advertising and always displays farm
machinery, furniture, waterworks
systems, kitchen utensils end hun
dred other things needed by enterpris-
ing farmers and their wives. The
merchant is ready to take orders If
YOU wish, but in any case, ne wants
YOU to know that he has goods to sell
and is at your service.
The farmer should learn the same
lesson. He should not forget that sue
cess depends not alone on growing
crops, but on selling them; not alone
ON breeding stock, but on selling 1t;
not alone on developing fine fruit, but
in disposing of that fruit for as much
money as possible.
It is we'll for every farmer VINO has
anything to sell to go on the assump-
tion that somewhere there is somebody
who needs what he has to offer and
that the only problem is to find the
right person.
The only way to reach the right per-
son is by advertising in some form or
other-and advertising is merely bring
ing to the attention Of the customer
what he wants or needs-the adver-
tiser, Of course seeking to reach the
special class of people his commodity
will interest.
Suppose you are breeder of hogs.
how much better can you advertise
your stock than by exhibiting them at
the fair? Where can you meet more
people interested in hog raising than
in the crowds looking at the stock you
have to show? And it will require on
" a little attention to determine who
are prospective hog buyers and conse-
ouently need special attention.
The same opportunity for sale max
ing is presented to breeders OF cattle,
poultry and horses. By reason OF his
fair exhibit many breeder has sold
out" and booked orders ahead. Seeds
men may also make exhibits in the fall
and take orders for later delivery.
In all such cases it is important to
have all exhibits properly labeled. The
man at the fair is usually in a hurry,
and if you can give him the essential
information on a card or poster IN
large, clear type so that he who runs
may read" it may double the value
of YOUR exhibit. We happen to think
now of a breeder whose exhibit last
fall constituted one of the best adver-
tisements we have found any breeder
making for himself. In the first place
he had good stock. Second, ne had
the stock well graded and classified.
Third, the pens and animals them
selves were absolutely clean. Fourth,
the breeder spent little time and mon
ey to decorate them and put up cards
and signs that would attract attention
even at a distance. The number OF
people who looked at this mans hogs
was increased probably rs per cent
because of the attractive way in which
they were shown.
Another thing that should be remem-
bered is that man who wishes to sell
his produce should stay with his ex-
hibit, or keep someone with it, all the
time. The person who stays with the
exhibit should be able to explain every
feature of it, and should also thorough
4
ly understand what is to be sold. At
every fair We hear prospective custom
ers complain that they cannot find the
owner Of some exhibit which has in
terested them.
The southern farmer is at last get
ting to be business man. He ought
not to overlook the business opportunl-
ties offered by community, county,
district, and state fairs. We wish ten
thousand Progressive Farmer readers
would resolve now to make exhibits
this fall-and to make the most of the
business opportunities these exhibits
will open up.-The Progressive Far