The weekly times-record. (Valley City, N.D.) 1912-1922, 1918-04-25
TT PAYS TO
ADVERTISE"

MvEAlDE
After going to the Junior Class of
the High school play Friday at the
Armory we feel like offering Leo
Brady and Gilman Mudgett life jobs
on the Times-Record, the only obstacle
in the way of opening negotiations
with these young men being the lack
of funds to pay them them the salary
they should have. Fifty thousand
dollars years as advertising agents
salary rather puts US out of commits
sion. If any business man of Valley
City was present at that play last
night and went away without being
convinced that advertising was the
key note of success, he is dead one.
The play all through was good and
was full of fun and business deals
some of which fell down by the way
side while others -eaped rich har-
vests. Mudgett and Brady with the
assistance of Miss Ruth Milton, show
ed US how to back Rufus Wallings-
ford off the boards when it comes to
high finance.
The play shows Cyrus Martin as
the big soap king. His son Rodney
. falls in love with Miss Grayson, the
stenographer, represented by Miss
Milton, and when Rodney wants to
marry the girl the dad objects and
father and son have severe quarrel
and the young man is fired from his
home. Here is whehe he thinks he
can put his dad out Of business and
with the assistance of his friend, Am
! brose Peale, who is an advertising
fend, and who is represented by Leo
Brady, together they plan to go into
the soap business to kill of Cyrus
Martin. After racking their grains
for a label for the soap they finally
hit on ''13 Soap, Unlucky for Dirt, ST
Per Cake" Well the story is that the
boys spent small fortune il sdve--
Using and were going to the wall be-
fore the returns came in and so
before the deal is closed large orders
commence coming in for this soap and
father steps in and buys the label but
the tide Of fortune changes so that the
father son and Mr.. Peale go in togeth-
er in business and Rodney, of course,
marries the girl.
Leo Brady. as Ambrose Peale, was
a crackerjack, his character was a
good one and Mr. Brady is a good one
for the character. He was the star
performer and kept the audience
laughing a good deal Of the time by
his buoyant spirits when business
looked good and his lack of ideas when
the outlook was bad. But he was an
opto1l:stic fellow and would make a
rafting good advertising agent.
Gilman Midget, as Rodney Martin, !
was good. He was little ratified on
the first flip into the business world,
and was at his wits end many times !
VIXEN the bank roll fades away, but
with the able assistance Of Peele and
Miss Grayson, weathered the storms,
and finally brought his father to time
by the help of mis- sweetheart It takes
a woman after all to put through a
business deal and smooth away the
cares. - = r. - Il
Miss Milton, as Cyrus Martins I
stenographer and secretary, was ex-
ceptionally clever, and developed
wonderful acumen for business. She
even taught the soap magnate few
things about high finance and adver-
Using that he did not know before and
brought him around to her point of
view with the assistance of Rodney
and Ambrose.
Miss Goldie Downs, as the Countess
de Beaurien, was a scheming fake, +:
pretending to be a French woman
and in nearly two instances came close
to getting some of Cyrus Martins as
well as the boys wealth. Her schemes
were finally seen through and she lost
out. Miss Downs acted the part very
nicely.
Cyrus Martin, represented by Theo-
dore Finney, we shall have to say,
divided the honors with Mr.. Brady.
He certainly acted the part of the
irate father and soap magnate in
great shape. He was one of those
chaps who couldn't see the value of
real advertising until he had been
shown. He was from Missouri but
the modern methods of advertising
soon got his goat and he came over
onto the side of progress and good
business system. Mr.. Finney was
good. ........ ...... !
Homer Chaffee, as Ellery Clark, de-
picted the dude very nicely, and wore
that monocle almost as naturally as
1.-THE average Englishman fresh from
the old sod. Mr.. Chaffee carried out
the idea of the young man who
thought work was a bore and would
rather let his father do it.
Energy was not a part of his
makeup and he preferred to 20 slow
rather than to get fused up. He
represented his part in good shape.
Leonard Beal as Charles Bronson,
representing Marshall Field and Co.,
of Chicago, made very dapper young
travelling man and was the means Of
the two trusts becoming amalgamated
Leonard only needs the opportunity
F, to make a cracking good salesman.
Melvin Abrahamson, as George Nc
Chesney, was one of those landlords
who wanted the rent paid promptly
and was going to throw out Messrs.
! Martin and Peale for not paying up,
but every once in awhile he caught a
tip that things would turn out all
right and he reversed himself to suit
the occasion. We would not want
him for landlord. He would kill US
from heart failure. 49,;
Octa Myers, as Marie, Magne
Nicholson, as johnson, Russell Hou-
gen as William Smith, and Marion
Coyle, as Miss Burke, acquitted them
selves very nicely in their several