The Evening Missourian. [volume] (Columbia, Mo.) 1917-1920, 1918-10-08
CARLOAD OF POSTERS
AIDS LOAN IN COUNTY
Selling Liberty Bonds Re
quires Great Advertising
Campaign.
CLOCKS ALL TAGGED
Windshields, Restaurant Ia
bles and Mail Boxes Are
Marked.

Putting a Liberty Loan campaign
over the top is one of the greatest
advertising tasks that has ever been
attempted. Some persons, without
thinking much on the subject, as
sumo that the campaigns are sue
cessful of their own accord. But
there is a vast amount of advertising
material used, the cost OF which is
enormous.
When, about three weeks ago, Co
Iumbia and Boone County suddenly
became bright with 5000 posters de-
picting the atrocities of the Ger
mans and appealing to the citizens OF
the United States to buy Liberty
Bonds. little was thought by most
persons about how the posters came
TO be there. And yet there is an or
ganizati1n back of this advertising
that makes an interesting study.
The United States Treasury De-
partment directs the whole campaign,
working through the Federal Reserve
districts. Boone County being in the
eighth district, the campaign here is
directed from St. Louis. All adYer-
tising matter is sent to st. Louis by
the Treasury Department and from
there distributed to the local publlci-
ty directors.
Robert Hill is publicity director for
Boone County, and there are directors
under him in Columbia, Centralia,
Hallsville, Sturgeon, Harrisburg, Har-
risburg. Ashland and ROchepOrt. The
Boy Scouts of the various towns dis
tribute the posters and other pub
licity matter.
WagOn-LOad in Columbia.
The advertising material is made
up in patches of a carload each and
sent out to the counties. About a
wagon-load was used in Columbia
alone.
When advertising material for the
Government is sent by express or
mail. it is marked with a small Amer
ican flag and is rushed to its destina-
ton at the greatest possible speed.
In addition to posters, many other
forms of advertising are being used.
A small paper pyramid. having on its
sides a design similar to the official
poster and the slogan, Don't let the
son go down." was supplied for every
table of every public eating place.
An estimate of the number of wall
clocks was taken and a round red
white -and-blue sticker with the in
scriptiOn, Time 10 buy bonds" was
furnished for every one A census of
the automobiles was taken and signs
similar to those used on the clocks
were supplied for the wind-shields.
On these is the inscription, Buy
more bonds"
A sixteen-page folder telling the
history of previous loans and the pur-
pose of the present one was placed in
every rural mail box by the rural
mail carriers of the Columbia post
office. The farmers who buy bonds
are given small stickers to paste on
their mail boxes.
Badges Given Out.
Every loan worker in every COM
munity, including the chairmen of
the school districts, has a button
badge. One week before the cam
paign those who pledged to buy bonds
were given small emblems shaped
like the figure -. Every subscrib-
er is given a badge.
The stores have been supplied with
window displays and posters relative
to the loan.
A different film pertaining to the
Liberty Loan is run every night at
the moving picture shows-Or was
when they were open. The quotas
for the county and the towns and the
amounts subscribed were also flashed
on the screens. These are also an
nOunced in the daily papers.
Beside written advertisements, there
are the four-minute speakers and
singers and the solicitors who are Wis
iting everyone to see that he buys as
many bonds as he ought to and can.