The Little River news. (Ashdown, Little River County, Ark.) 1897-current, 1918-04-20
CROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers-In-
sures Greater Food Saving.

NIoCeIS OIL tue nation nave accepted
enthusiastically the $3.50 basis for the
purchase of wheat flour and are doing
| their utmost to explain the new regu-
lation to the housewife This ruling by
| the U. S. Food Administration requires
each purchaser of wheat flour to buy
| one pound sof cereal substitute, one
kind or assorted, for every pound of
wheat flour. 1t was necessary to re-
strict the u9e of wheat flour in order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply Of wheat to meet their
vital needs This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, 1--WE pledge ourselves loyalty to
carry out the Food Administration pro-
gram. In accordance with this order
we will not sell any wheat flour except
where the purchaser buys an equal
weight of one or more of the following,
Il greater use of which in the home
will save wheat:
"Cornmeal, corn flour, edible corn
starch, hominy, corn grits, barley flour.
potato flour, sweet potato flour, soy
bean flour, feterita flour and meals
rice. rice -four, oatmeal, rolled oats ant
buckWheat -four
Some confusion has resulted on thu
part of the consumer in construin,
this '50-50' ruling to mean that AZ
equal amount in value of substituted
must be purchased with wheat flouf7
This is a mistaken idea. The rulinp
states that the consumer in purchasin.
-four shall buy at the same time an
equal weight of other cereals"
One exception to this ruling is con.
corning graham flour and whole wheat
flour, which may be sold at the ratio
of three pounds to five pounds OF
because approximately % per cent.
more of the wheat berry is used in the
manufacture Of these flours than stand
arc wheat flour
Another exception is that concern
ing mixed flours containing less than
80 per cent. of wheat flour, which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
tlours containing more than 80 per
cent. of wheat flour to any person un.
less the amount Of wheat flour Substi.
tutcs sold is sufficient to make the TO.
tai amount of substitutes, including
those mixed in flOurs, equal to the to-
tai amount in wheat flour in the mixed
flour For instance, if any mixed flour
is purchased containing 60 per cent.
wheat -four and 40 per cent SubSti'
tutes ii is necessary that an additional
20 per cent. of substitutes be pur.
chased. This brings it to the basis OF
one pound of substitutes fer each
round of wheat flour.
A special exemption may be granted
upon application in the case Of special.
" prepared infants and invalids' food
containing -four where the necessity Is
shown.
Some misunderstanding seems to *
list on the part of consumers in assum.
ing that with the purchase of wheat
flour one must confine the additional
so per cent. purchase to one OF the
substitutes This is not the case. One
may select from the entire range OF
substitutes sufficient amount OF each
to bring the total weight of all St:'Sti-
tutes equal to the weight Of the wheat
-four purchased For Instance, If a
purchase of ~ pounds of wheat flour
is made range of substitutes may be
selected as follows:
COrnmenl, pounds; corn grits, 4
pounds rice 4 pounds; buckwheat, 2
pounds corn starch, l pound; hominy,
9 pounds rolled oats, pounds.
These substitutes may be used In
the following manner:
COrnmeal, 8 POunds.-Corn bread, nc
flour; corn mullins or spoon bread,
One-fOurth -four or One-thlrd rice or
one third hominy; 20 per cent. substi'
tutes in whole bread.
Corn Starch, POund.-Thickening
gravy, making custard, One-third sub
stitute in cake.
Corn Grits, Pounds.-Fried like
mush, used with meal in making corn
bread.
Rolled Oats, 3 POmds.-One-fourt
to one third substitutes in bread, one.
half substitute in mullins; breakfast
porridge, use freely; oatmeal cookies,
oatmeal soup.
RuckWheat Flour 9 POundS-ODe-
fourth substitute in bread, buckwheat
cakes.
Hominy, POunds.-Boiled for din
ner, baked for dinner, with cheese
sauce.
Rice, Pounds.-One-fourth substi-
tute in wheat bread, one-third substi-
tute In corn bread, boiled for dinner "a
bread cut), as breakfast food, to
thickeh soups, rice pudding instead of
-