Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1918-04-02
WAR SLOGANS
Are Playing Important Part in Win
ming the War.

Are Playing Important Part in Win
ming the War.
From every glaring billboard and
shining show window. from the stage,
the motion picture screen, the maga-
zine and newspaper page. and from
the lips of 100. 100000 citizens. there
Is going forth today what govern
ment publicity officials characterize
as one of Americas most effective
weapons against her enemies 1t is the
war slogan, says a Chicago CORES
pondent of the Philadelphia Ledger.
Slogans are no new thing to Amer
ica," said one local government officer.
Remember the Maine at the begin
ming of the Spanish american war set
the hearts Of 100000 people afame
and brought about an unprecedented
flow Of enlistments."
In floating the Liberty loan bond Is
sues the value of the slogan was
quickly realized as a most valuable
aid in crystallizing national interest
and enthusiasm, and later has been
employed in promoting the sale Of
war savings certificates. Leaders Of
the food and fuel administrations, ana
of the army, navy and marine crops
assert that the use of catchy phrases
has proved most valuable in obtaining
results.
Stellar -honors-in- SlaSaa-aas.ias- -ara
quite generally accorded to the marine
corps. The corps jumped to the fore
at the outset of the war with its First
to Fight" and this phrase, coupled
with the romantic title applied to the
marines-"Soldiers Of the sea"-car-
ried enlistments to a high figure. More
recently the corps has coined another
slogan appealing to the same trait Of
the country's manhood: Climb to the
Shoulder Straps. All commissions in
the marine crops will be given to en-
listed men during the period OF the
war;" Other slogans Of the corps
are: For active service join the Unit
ed States marines" and Serve Ameri-
ca on Land and Sea-
The navy, forced to rely entirely
upon voluntary enlistments. institutes
an energetic slogan campaign. The
most widely used navy slog-n has
been, THE Navy-Our First Line Of
Defense" A poster that serves well
its purpose portrays young girl In
sailors garb, the caption reading:
Geo. l wish were u man. I'd join
the navy"
Food and fuel administration Of
ficIals have delved deep into the slo-
gan cauldron in their numerous thrift
campaigns, some Of the most common
being Food is Fuel for Fighters"
Save, Buy for Victory" "Uncle Sam
Needs That Extra Shovelf, L." Food
Will Win the War;" THAT W You in
vest In War-savings Certificates VIII
Put W in Victory" Save on the
Feedings and Feed on the Savings"
Help Your Country by Saving Mon
In the matter Of crisp, compelling
slogans France has kept fully abreast
Of her Allies. Much good work has
been done by the Remember League" ="
which, through a propaganda Of slo-
gans and posters, has burned into the
French mind the German atrocities,
in order that the fight might not be
abated until the country Is avenged.
"Sovenez-vous des Crimes Allemands'
(Remember the crimes Of the Ger
mans shows the hatred broadcast
among the French people.)
To interest the people in the loans
for national defense. several slogans,
such as Bring Your Gold" and We'll
Get Them" were used. Garry On" Is
perhaps the best-known slogan used
by the British Canadian public. In
England the expression is as frequent
ly heard as "Oyer the Top" in Am msri-
ca. Get Behind the Drums" is the
latest slogan to be adopted by the
British Cana diar>.
British Canadian recruiting circles
in the United States use the slogan.
British Blood is Calling British
Blood" Among others that have at
tanned popularity are: If You're
British, You Should Co." Have You
a Reason. or Only an Bxcuse?" Eight
or Pay" Did You Do Anything to
Beat Germany Last Year," "Can ]
I afford to Pay for Freedom? Belgium
Must Pay for Slavery"
Don't be a Stacker" originated In
England. but attained wide popularity
in America Another slogan, hack
neyed by use. Is do Your Bit" It Is
probably the most frequently heard
slogan In the country today
The Young Mems Christian Associa-
tion gave the cou.try Keep the
Home Fire Burning" one OF the slo-
gans which has rccde its appeal in
song az well as in type.
Slogans may be Insignificant
things in themselves" q 7. II. c. A.
official said recently, but they are
doing a mans work In carrying
Americas message to German I'M
perialism."