davidaulloa/AmericanStories huggingface dataset:
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24
WATCH THE OPPORTUNITIES
FOR SPECIAL ADVERTISING

In order for IA merchant to attain
the full measure of success open TO
him, he should watch closely the cal
endar ahead and spot each trading
possibility, and lay his nlans to take
the best advantage of it. Thus Eas-
ter Sunday will suggest new bonnets.
dresses, mems suits, furnishings, etc,
May Day will suggest white dresses,
slippers, hosiery, ribbons and other
tinery; Commencement Week affords
big opportunities for the supplying of
materials for graduating dresses,
young mems suits, and the presence
of many people fro mthe surrounding
district suggests sales of various
kinds; the Fourth and Twenty-fourth
of July afford good trading opportun-
tiles to the wide awake merchant or
business man; Christmas is too well
recognized for its trading POSSIBLE
ties to be overlooked by any mer-
chant In addition the merchant must
bear in mind the merchandise in his
line which is seasonable at each par
tcular season of the year, and not
only see that he has sufficient sup
ply on hand, but also take precaution
that it is suitably advertised. In fine
a merchant to be entirely successful
in a big way must have his wits
about him. at all times, and be on
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24
BARGAIN DAYS FOR
COUNTRY SHOPPERS

Wednesday of each week has been
adopted by number of Salt Lake
Gty's progressive merchants as
Shoppers Day, and on this day each
puts forth special bid for the trade
of out-of-town shoppers. The stores
are culled for merchandise which is
not moving satisfactorily for any rea-
son, and is marked down to represent
bargains to customers not over fas-
tidious in their tastes; and in these
days of high prices for everything
one buys, one can afford to swallow
"a part of their pride in the interests
of an overtaxed pocket-book. The
transaction is entirely legitimate OH
economy. For it is not economy for
the merchants to carry Merchandise
over from month to month which is
not earning any dividend, and it is
economy for the purchaser to buy as
cheaply as possible, even if some of
the goods are not of the very latest
color, pattern or style. The plan has
worked out very satisfactorily at the
state metropolis, and in a lesser way
could be worked just as satisfactorily
here.
Cedar City is the natural business
and trading center for the southern
portion of the state, but we are not
nearly living up to our possibilities.
We have some splendid stores here,
viewed from the standpoint of build
ings and stocks of merchandise, but
there is lack of planning, of enter
prise and of publicity. There is en-
tirely too much money being permit
ted to go to the eastern mail order
houses, particularly from the smaller
outlying communities. The mail or
der houses employ publicity experts
to prepare their catalogues and other
advertising, which appeals to the ru-
raj buyer. The local merchants must
meet this competition in kind. Their
goods and prices are no better than
yours-they are only made to seem
better to the rural buyer You must
make more noise about your mer-
chandise; you must quit watching
eachother with a jealous eye and CO.
operate to combat your common en-
emy-the mail order house; you must
quit trying to carry everything the
people want under your one roof, and
specialize along certain lines; there
are thousands and thousands of dol
lars tied up in Cedar City in dupli-
cations of merchandise, while many
other necessary lines are not carried
at all, and people are compelled to
send away for them. If these dupli-
cations were eliminated and this
money invested in new lines and in
creased variety, think how much bet
ter it would be all the way round
The country store which imagines il
should carry everything that its Gus
toners or stockholders need, is Just
i'm the same condition as the man on
small farm who is trying to raise
everything he needs for his own con-
sumption and produces little or moth
ing to sell He is soon outdistanced
by the farmer who specializes in some
one, two or three lines, and figures
on buying some of the things he has
to have for his own table from his
brother farmers. With the possible
exception of z. c. NJ. l., which has q
capital reaching into the millions
the stores OF Salt Lake City specia
ize along comparatively few lines
1t pays them to do this, and it would
pay the stores of Cedar City to dc
the same.
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24

that is being requested by the state
newspaper association, therefore it
cannot be considered unreasonable by
advertisers who are unwilling to en-
ter into a definite contract for space.
"a
j. A. Kopp, the pioneer garage man
of Cedar City, and who has the local
agency for the Buick and other cars,
has strong and striking testimonial
for the Buick from one of his local
customers as the feature of a new SER
les Of advertising that begins in this
issue of The Record. The publicity
for the Kopp Garage is being handled
by Mr.. David Crosley, who has given
considerable study to this line of
work and has the faculty of saying
pointed things in an effectual way.
Readers Of The Record will find that
the advertisements of this concern
contain real information.
$50
Shoes, of the well known Sta,
brand is the subject matter comprls-
ing the advertisement of the Cedar
Mercantile & Live Stock Company's
adv. in this issue of the Record. Shoes
is a mighty live question with every
body these days, and while prices are
high on all lines, it is important that
quality be in keeping with the prices
The Mercantile Company has sue
ceeded in establishing a reputation as
equality" store. Their stocks arc
always the best, and are guaranteed
to give satisfaction. Prices on this
seasons styles range from $l.75 VI
to $500.
eve seem to be pretty well sup
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24

cent. of the average monthly amount
purchased in the four months prior TO
March |.
3. Manufacturers using wheat prod.
ucts for non-food purposes should
cease such use entirely.
q. There is no limit upon the use OF
other cereals, fours, and meals. corn
barley, buckwheut, potato flour, el
cetcra.
Many thousand families throughout
the land are now using no wheat prod
ucts whatever, except II very small
amount for cooking purposes, aud are
doing so In perfect health and satisfac.
ton. There Is no reason why all OF
the American people who are able to
cook In their own households cannot
subsist perfectly well with the use OF
less wheat products than one aud one.
half pounds week. and we specially
ask the well-to-do households In the
country to follow this additional pro
gramme In order that we may provide
the necessary marginal supplies for
those parts of the community less able
to adapt themselves 10 SO large II pro
portion of substitutes.
In order that we shall be able tO
make the wheat exports that are ah
solutely demanded of us to maintuiu
the civil population and soldiers Of The
allies and our own army We propose
to supplement the voluntary go o.cra.
ton OF the public by further lmita
ton of distribution. and We shall place
M once restrictions ON distribution
which will be adjusted from time ia
time to secure as nearly equitable dis
tribution as possible. With the arrival
of harvest we should be able to relnX
such restrictions. Until then we ask
for the necessary patience, sacrifice
and cooperation OF the distributing
trades.
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24

pned with garages as well as auto
mobile agencies in Cedar City, though
as you state, one would be led to sup
pose such is not the case by thte adj
vertising columns of The Record. OF
course If you are live wire and UNI
derstand the value and use of pub
licity you may be able to obtain all
the business you wish here, even I'M
der the present conditions Would adj
wise, however, that you investigate
carefully before deciding.-Ed. Re-
cord.
Some merchants remind us Of the
weather conditions we sometimes eX-
perience during a long dry spell
always threatening, but never doing
anything, This class of merchants do
just about as much good in the direc-
ton of keeping money at home, too,
as the rain that never descends does
to parched and suffering crops.
Mr., Ed Wink, the jewler has a
new announcement in this issue of
/ The Record. Mr.. Wink does con-
/ servative, careful business, and car
ries an excellent line for store in a
rural community.
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24
America Consumed $4,000, 900 Bushels Monthly.
From Now Until Harvest Must Use
Only 21,000,000.
RATION PER PERSON is l. POUNDS
OF WHEAT PRODUCTS WEEKLY
Military Necessity Calls for Greater Sacrifice HereAlied
Bread Must Be Maintained-Our Soldiers and
Sailors to Have Full Allowance.

If furnish the Allies with the proper
ton of wheat maintain their bread from until the
harvest and this military necessity, must reduce
monthly consumption to 2100OoO0 bushels month as
normal consumption of about AZ 700 bushels
so per of normal consumption This is the sua
ton forth by the u S. Food Administration at Washing
Reservng margin for distribution to the and for
special leaves for general consumption Approximately
~ pounds wheat products weekly person The Food
Administrations continues Many of
dependent upon bakers bread Such bread durable
and therefore, requires larger proportion of wheat products
than cereal breads baked in the household Our and
require full allowance The wetodo in population
greater sacrifices the consumption wheat
products than the In addition population
the agricultural districts where the other cereals
skilled in the preparation of breads
other cereals than the crowded city and industrial populations
With improved transportation conditions avail
able surplus of potatoes We also have the spring
surplus of milk and have ample and
consumption The drain and barley
already greatly exhausted the supply of these grains
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24
About Rheumatism

Rheumatism causes more pain and
suffering than any other disease, for
the reason that it is the most common
Of all ills, and it is certainly crafty
ING to sufferers to know that there is
a remedy that will afford relief, and
make rest and sleep possible. 1t is
called Chamberlain's Linimont.-ady.
Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1918-05-24

Orson Bryant, lessee of the Thor
ley Motion Picture Theatre, is al
thorough believer in publicity, and
has proved it out to his satisfaction.
Orson is showing the best films he
columns of the Record to advertise
his special attractions, as well as his
complete weekly programs. With such
enterprising and aggressive manage
ment, counter attractions find it
pretty hard shedding to obtain any
kind of audiances. When there is
something especially good on the price
is raised to Is and 20 cents, but there
is seemingly no elimination in the
attendance, because the attractions
are advertised and the people are
looking for them. Bill boards, curtain
slides and other methods are used to
supplement the newspaper advertis-
ing, though this is the foundation, as
the paper goes into the homes and
is consulted frequently when people
want to know what is on at the show.
Also, it is constantly reaching new
of the show.
The Leigh Furniture g. Carpet Co.
has something new in the way of
publicity again this week Edison
Mazda Hampshire efficient and &C.
onomical electric light globe--has
the center of the screen. 1t is good
theme, too, for there are lot of
them used nowadays, and present
prices are not likely to continue long,
so it would pay each household to
have supply on hand One splen-
did thing about Manager Leigh as an
advertiser is that he plans his news
window displays and general sale
scheme. His advertising originates
at his store, and not in the newspa-
per Office. His copy is ready early in
the week, thus allowing sufficient time
to do justice to the composition, and
it does not have to be drawn from
him with a corkscrew at the last pos
sible minute. In some respects the
Leigh Furniture 4 Carpet Company
has the edge on the great majority
of business houses in this part of the
Cta 10 70
Salt Lake City, Utah, May 20, 1918.
Publisher Iron County Record, Ce-
dar City, Utah. have before me u
copy of The Record of recent date.
You seem to have a live and prosper
Gus community down there, JUDGING
from the appearance and tone of The
Record. | am a machnst and garage
man of considerable experience,
and have also handled automobile
agencies successfully. do not see
The Record, nor do notice any makes
/. of automobiles advertised, in your
, vicinity, though observe that j. d.
Leigh is handling the Chalmers line at
Lund, probably in your county. If
there is an Opening Tor a good ga
rage and a live agency for some of
the standard makes of cars there,
would be pleased to make a closer and
{ more minute investigation, with a
view of locating there,
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08
TRY TO KEEP COWS GAINING
Mistake to Think Animals Give Maxi
mum Amount of Milk lmmedi-
ateIy After Freshening.

Ordinarily most farmers expect
their cows to give their greatest milk
flow Immediately after freshening,
and from that time on to gradually
decrease. This is not as it should
be, however, for it is the experience
of many good feeders that COW can
be made to increase in nilk flow from
the time she calves until a month
or more afterward when she is at
her maximum production. 1t requires
careful feeding and close attention to
do this, however. The cows general
condition must be watched and she
must be fed accordingly. There is
many a COW that is now only an in
different milk producer that might
have a better record to her credit if
she were given better feed and care.
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08

KEEPING cows IN OPEN SHED
During Extreme Cold Animals Went
of In MIX Flow RapidIy--ResuIt
of Test Given.

For three years the Pennsylvania
station has kept one lot Of cows in an
open shed and another lot in typical
dairy barn. In the open shed the tenn
perature ranged from zero to about 40
degrees, while In the barn 1t was kept
at 40 to 80 degrees most Of the time.
During unusually cold weather, the
open-shed cows went off in their milk
flow much more rapidly than the cows
kept in the barn, but they also re-
sponded more quickly to the return of
warm weather than the cows in the
barn.
On the average, the cows in the
barn decreased in their milk flow about
90 pounds per week, as compared with
3.5 pounds per week for the cows in
the open shed. The cows in the barn
gave 2.66 pounds of milk for each
therm Of energy above that required
for maintenance, whereas the outdoor
cows returned only PA pounds of milk
for each therm above that required for
maintenance. The outdoor cows kept
cleaner, but required more bedding.
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08

fncendiarism amounted to $4,000 !;
foundries, machine shops and car shops
worth $4,000 went up In flames, while
the loss to the coal and coke industry
totaled 100000.
In May the total loss as shown In
the table showed falling off of nearly
S20O0,0O0 the audited figures for that
month giving total of $3i603,000. and
Of this amount $I,2O0OO0 represented
the grain and grain elevator loss, or
$2,D00,000 for the first eight weeks of
the war. II was In May that the lum-
Der lncendiary first got 10 work, and
the report for the month shows that
the damage he accomplished totaied
81, 100000. May also introduced the
chemical Incendlary, and the total loss
to the chemical industry in the second
month OF the war was 100000.
Heavy Loss IN Montana.
The loss in June was $3,800,000, and
Of this amount $1,000,000 represented
mine property losses In Montana. The
lumber loss 10 June was s650,000, the
grain total was 100000. gasoline to
the total value OF $350,000 was burned
up, and the chemical industry's loss
was Increased by another 100000. The
automobile figures for the first time in
the June report when an automobile
factory In Reading, Pa, valued at
$250,000 was destroyed.
In July the figures began to climb,
and the total loss due to incendlarism
or suspicious causes was $4,140,000,
The July losses include oil properties
valued at 100000, a 100000 cotton
compress plant, a wooden mill worth
100000, elevators and warehouses val
ued at 100000 a $2500O0 sugar mill,
and shell and shipbullding properties
of total value Of $4,000, and dye
works worth $15o,000 and $250,000 In
tanneries.
August was one Of the enemy lncen-
dlnry's best months, his total destruc-
ton that month entalling loss Of $5,-
100000, $2,550,00 of which was suffered
by the oil industry. The enemy also de-
stroyed his first guncotton plant in Au-
gust, when factory valued at $780,
600 at Gary, Ind, was destroyed. There
also occurred in August fire which
destroyed ships and piers In Brooklyn
worth S1,000,000.
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08
Showing Him Up.

1--WE must fight on till the Germans
see how absurd their aspirations are"
said James w. Gerard in New York
the other day.
YES, we must show up the domi-
neering German militarists thorough
ly. We must act like the professor:
who visited a loan shark to borrow
S1O0.
"'You want $500 for one yearY the,
loan shark said. Well, sir, here you
are, My terms are 5 per cent a
month. That leaves just $40 coming
TO you. Here you are-four crisp ten
spots
But the professor mildly took out
his own pocketbook and extracted a
couple of bills from it.
YOU'RE mistaken, sir he said. 7
want the money for two years, not
one. How much, then, is there coR-
ing to your"
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08
TAKES PLACE OF GASOLINE
Mixture of Alcohol and BenzoI Has
Been Found to Be Satisfac-
tory Substitute.

The high cost of gasoline is becom-;
ing such problem that governments
and scientists all over the world have;
attempted to find a substitute. In Ger
many, where gasoline is almost unob-
tainable, it is understood that new
mixture of alcohol and benzol has
proved satisfactory. A writer in the
Scientific American gives the following
table as an indication of the results
achieved: i
With one part benzoI and one part
alcohol touring car equipped with an
ordinary carburetor made AZ miles an
hour and ran a distance of 4.66 miles
upon one pint of the fuel. With one4
part benzol and two parts alcohol the
speed was II miles and the distance
covered AT miles. This shaded down
to SO miles an hour and 3,72 miles on
q mixture of one part benzol and five
parts alcohol.
The same car, operated with pure
benzol, acquired a speed of AZ miles an
hour and ran a distance of $40 upon
one pint of fuel. With pure gasoline
it made A miles an hour, running 800
miles.
Alcohol is easily obtainable, and ben
zol in large quantities is now being dis
titled in both the United States and
Germany from coal tar. So the mix
ture, as worked out by the Germans,
can be had cheaper than gasoline, and
the results are almost as good. In the
case of Germany, the discovery has
! been boon of ipestimable value.
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08
ITALY HAS COUNCIL
TO SPEED UP WAR
Premier Is Determined to Follow
Energetic Policy in Push
ing the War.

Now that the italian cabinet has
working majority sufficiently numer-
GUS and powerful to combat antiwar
intrigue both inside and outside par
lament Premier Orlando is deter
mined to follow an energetic war pol
Icy. In fact a war council has been
formed In italy composed OF the pre-
mler, the ministers of foreign affairs,
war, navy, arms and munitions, treas
ury and another member of the cab
met chosen by the premier, besides the
two chiefs of stan of the army and
navy.
Executive measures connected with
the war and having an urgent charac-
ter viii be decided in future by the
war council instead of the cabinet and
considerable loss of time win thus De
saved with great advantage to the sue
cess Of military operations heretofore
delayed, as their approval depended
an long discussions In cabinet coun-
ellis.
Premier Orlando recently confirmed
In the senate his declaration In the
house that no compromise was possible
with those who opposed the war, as
any attempt to weaken the resistance
OF the country amounted to treason
and antiwar activity exclusively bene-
fited the enemy.
An energetic war policy would be
impossible in country like Italy un
less the government were backed by
| the people. So long as the provision
Ing Of the country is assured and this
encouraging announcement made II
the senate by the minister of food, Sig
nor Crespl, who said that special agree
ments had been concluded with tn,
/ United States and the Argentine Re
public whereby they placed Mt the al
lies disposal considerable portion o
their wheat crops, affords the hes
proof that the question of food short
age has been satisfactorily solved
there h no danger of Italy's ellmina
ton from among the allies. The re
cent insldious Austro-Gefman peac
proposals have not deceived Italians
who realize that their acceptance
would be worse than defeat.
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08
cavite Flashes Time over Pacific.

Since October the radio station at
Cavite, cooperating with the Philip
pine bureau of posts and the Manila
observatory, has been sending out
time signals of the 120th meridian
east of Greenwich at II a. m. and 10
p. m. every day, says Science.
For the purpose of sending time sig
nails, the transmitting clock of the
Manila observatory is connected with
the Cavite wireless station through
the bureau of posts. Manila obserya-
tory time signals begin at 1885 a. m.
and 9:55 p. M, standard time of the
10th meridian east OF. Greenwich, and
continue for five minutes. During this
interval every tick of the clock is
transmitted, except the 2Sth, Doth,
54th, 55th, seth, 57th, 5Sth and Goth
of each minute.
The situation of Manila in the Pa
cific makes this service of the great
est Importance to the mercantile and
naval fleets that ply upon that ocean.
The Meridian times. (Meridian, Idaho) 1909-1938, 1918-03-08
Sues for canary's Lost Love.

Charging that her neighbor, Mrs.
Martha Traylor, had alienated the af.
foctiens Of her pet canary Pete, Mrs.
Anna Maliott of Syracuse, N. Y, start.
ed a suit for $500 damages. In her
complaint she said the bird escaped
from her home and that her neighbor
coaxed it into cage and has kept il
since.
Mrs, Mallott says she has made re,
peatcd demands for the bird and is
sure it Is hers, "for she has often heard
1t singing and knows its voice, but that
she has heen unsuccessful"