Ottumwa semi-weekly courier. [volume] (Ottumwa, Iowa) 1916-1918, 1918-04-09
pREPARE NOW

After the war, business in this coun-
try will require the direction OF real
business brains. Competition Will be
keen, intensely keen. It will have
edges on every angle and every bust
ness man VIII feel that his competitor
IL making every edge cut.
At the close Of the war business IN
stitutions will be doing business at the
highest expense IN their history. I'm
mediately after the close Of the wal
the probability is that those bust.
nesses will be selling their goods on Q
falling market. In some lines It will be
a hard to keep pace with the decline
In price Of goods In stock then as 1t ID
to keep pace with tho rise in expenses
now.
The advantage at that time will 90
to the ones who are preparing now
and who realize now the necessities OF
the country. Those who realize the
necessities Of the administration and
Of the government now and are co
operating to their fullest extent with
the government in financing this war
and in managing their own affairs so
they may help their own communities
and the country financially will re-
ceive education and experience that
will help them in the future. All this
work that such men are doing Is help.
ing to equip them for the commercial
and financial contests that will come
after the war. There are going to be
Some failures in business after this
war Is over, and in the general re-
adtustment period 1t will be survival
of the flittest.
John G. Jones, vice president Of the
Alexander Hamilton Institute, in q
speech delivered few days ago said:
"Far-sighted mon are preparing for
the shock and American business men
must use careful and intelligent fore.
sight In getting ready for It."
The man who IL working for wages
now has his proportionate increase Of
the expenses to bear. His wages are
his capital and this is the time to 30
manage that capital that he win have
some Of It available at the end OF the
war. He cannot ind better place to
invest his capital right now than In
Liberty Loan bonds because they Will
draw interest and increase his hold
|ings and at the end of the war he can
convert them into cash Immediately II
he 80 desires. He can use his bonds
as q means Of preparedness. II man
who 10 working for wages or salary
now hopes to get into business at the
end Of the war, he will have an oppor.
tunity to do so II. before that time, he
shall have shown his business ability
by saving some of his money and in.
vssting it in Liberty Bonds. Az soon
as the war closes, II the allies are vic
torious. these bonds will be at prem
ium and people will be eager to buy
them Of those who want to sell.
There is another feature that Is 60
ing to be a big factor in the success
that will develop Immediately follow.
ing the war. That Is efficiency. Col
lective efficiency can only come rs q
result OF individual efficiency.
The small concerns that have efi.
cient management and eficient work
ing force in all departments will grow
and expand, and those that have ex.
travagant management and incompe
tent and dissipated help will fail. It is
going to be q time when thought and
constructive force and work and prac
teal planning will win. The individ.
uals opportunity will come after that
individual has put himself or herself
through campaign Of preparedness
for the events that are sure to follow
the war;
When peace Is declared and the
men and women turn from war work
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