Omaha daily bee., 1918-01-06

ITXI OMEN DEAR: Now is surely
w the time to buy! The shops and
stores are offering merchandise at
wonderfully generous reductions. 1t
is the BIG OPPORTUNITY of the
year to secure new clothes and home
furnishings at much less than usual
prices. But I'm sure you've all been
watching the windows and the big ad-
vertisements in the daily papers and
are well aware OF all this, for where
is the woman who is not susceptible
to the Golden Shopping advantages
Of the January Sales, I'd have TO
| take pages and pages to tell all the
bargain news OF the week, but as I'm
only allowed few columns, will give
you some pointers which hope will
be helpful. / want to add a word
too about the new merchandise arriv-
ing daily, for already there is a
Spring favor in Winter styles-and
the shops are being equipped with
pretty. fresh, new things for those
who are seeking resorts under sunny
southern skies.
A H, you should see the bargains
"A offered in coats and suits at
+. w. Thorne's Uptown Shop at
1872 Farnam street. Why, the prices
made for the opening days OF their
annual clearance sale should prove a
magnet s.-ong enough to attract
throngs OF women who are trying to
be patriotically economicall The
COATS--you never saw such a
choicel Coats for every occasion un-
der the sun--or the moon--for some
dressy coats are included. Think of
being able to get one OF those elegant,
silk plush models luxuriously trim-
med with fur, which but a short time
ago was marked SIS, for only $3.50.
Astonishing incest pas? And the
pompoms, velours, crystal cloths and
broadcloths. Yes, all the voguish
winter materials are included in this
coat sale. But the SUITS. You
should see theml Could hardly be-
lieve my eyes when Mr.. Thorne
showed me a beautiful tete de nigre
broadcloth model marked down to
$l7.50. Of courst it must have been
double that pricel Most of these
suits you can wear right now with
your furs. and away into the spring
without them, because they have the
same trim, straight lines that are
forecasted for spring.
TN wondering If your home spirit
l. expresses the best Of which you
are capable. Is your home livable
and lovables If not, you can make
it so. Yes, you can renew the beauty
of your home at the smallest imagin-
able cost, even to the ornaments and
draperies by attending the splendid
January sale at Orchard & Wilhelm's.
That's what the careful studious
shopper--the one who disdains to
live among home furnishings that
are shabby--is doing NOW. Act at
once and have your home RIGHT.
no you know the college prin-
~ cess"--you mothers of fastidi-
Gus young daughters? Then let me
introduce you to the cleverest,
sauciest schoolgirl dress ever cre-
ated. These charmingly youthful
frocks for the "jeune file" are OF the
finest of French serges in navy blue
and dark green--built on tailored
lines with all the chic touches of
braid, buttons, sailor collar and gay
ties that every girl so adores. You'll
find the college Princess" at the
Haas Sample Suit Shop, Balcony of
Paxton Block. Specially priced at
$l2.7S and $l495.
Oh. there was a little man,
And he had q little mum"
And deep in his pocket
It was hid, hid, hid.
But he had little wife
Who created quite strife
When to save his little life
As he was bid, bid, bid.
She did make him fetch it out
And did take him round about
To the January sales
For to buy. buy, buy.
Now the little man rejoices.
When his sentiments he voices
For She saves me many shekeis,"
Is his cry, cry cry!--
FRANCo-AMERICAN Toilet
l. Requisites and "CONSERVA-
TON" are synonymous terms in my
estimation! Never have l used toilet
goods that are so delightful and at
the same time have such splendid
LASTING QUALITIES. Take the
soaps, for instance; SO thoroughly
milled are they that one cake of soap
will outlast two or three made by the
usual method. And the face-creams!
Why, my box Of Cutigiene has lasted
me far longer than any other cream
I've ever tried--and, what's more, it's
no more expensive-only SOC. The
shop where all the Franco" goods
may be obtained is at 772 Brandeis
Bldg. Tel. Red 1921.