Trench and camp. [volume] (Augusta, Ga.) 1917-1919, 1918-02-20
The Book That Has Helped Me Most in Business
From the American Ma gazine by Permission

man, in the end? Show me q man VINO
has never asked himself that question
Perhaps pleasure is the answer, sand
Solomon.
II said in my heart, Go to now, T will
prove thee with mirth, therefore enjoy
pleasure. and, behold, this also is vanity
Maybe work is the thing, thea, said
the old fellow. He built great buildings
and threw himself into the business OF
administering his kingdom, hoping to
find satisfaction
'"Then I looked on all the works that
my hands had wrought, and on the labor
that / had labored to do: and, behold, all
there was no profit under the sun.
"One thing remained to be tried. If
neither pleasure nor work is the answer
to life's riddle, then wisdom must be.
Let a man withdraw himself from the
struggle and give himself to study. Let
him try TO become the Wisest man of his
generation. Solomon tried it-and sue
ceeded With what result?
Il preceived that this also is veXatien
of spirit. For in much wilson is much
grief and he that increaseth knowledge
lncreaseth sorrow.
'Pretty hopeless picture, isn't 1t? And
believe me, thousands u successful men
have painted it for themselves. Pleasure
has ceased to amuSe them; they nave
gained success and fame and wealth only
to find that all they have strtVen Tor IS
nothing but ashes in their hands, once
they have attained it. More great men
are sick at heart than you and | ever
suspect, Freddy. More men who seem to
have everything that life can give are
still unsatisfied, unhappy, yearning for
something that will seem to give reason
and purpose to it attracting out after
they know not what.
solomon went through all that He
found the answer; it's printed in the last
chapter of his book.
Remember now thy Creator in the
days of thy youth, while the evil days
come not, nor the years draw nigh, when
han che ne
them
'9ro feel and know that there is a
Great Companion back of the universe
working with you, loving YOU trying
righteous enterprise and to aid every
righteous effort; to know that He never
dies, and that you, being a part OF Him,
will never die either; to go cheerfulIy
trustingly through life, doing what simple
kindness you can to those about you,
building worthy, success, scorning DIS
honest advantage, and l6ind-that is the
answer as that wise old fellow found it.
And believe me, Freddy, of all the sue
ceSSful men 7 know, those who have hit
upon the same answer are the happIest.
There is something in their lives that
other men do not haVe-a ace and
tranquility and quiet content which the
richest men in the world look generously
upon, and would give anything in the
world to possess,
solomon solved the great human pro-
bem. And the tragedy Of business and
life is that so many men attain the sue
cess that they suppose will bring them
happiness. and find-as he found in his
earlier days-that what they have gained
does not satisfy. It's worth something
to man to know old solomon, and to
have tried out the various stages of his
search and come with him to the happy
answer. | know it, Freddy; I've tried it
and it works,
''All of us men who are successful at
the selling game ought to have de
inf
other college Fl. N. D.. Doctor OF Huma'
Nature. For that's all we are, student
of what people want and of how to con
vince them that they really want i
enough to pay the price If we win, it's
because we know men; if we lose our
sale, it's because We have lost the key
to cur prospects disposition and make
up. And the Bible, Freddy. Is the great
est encyclopedia of human nature in the
world,
Amy man who wants to know how
crowd Will act can learn all about 1T by
studying the gang that Moses led around
in the wilderness, Tremendously grateful
to him for getting them out of slavery
grateful, yes. for about five minutes. Nc
sooner were their feet a little wet in the
wilderness, and their backs bitten a little
by the mosquitoes, than they began to
criticize Moses and wish they hadn't
come. People haven't changed one sin,
gle bit since those days. Moses found
he couldn't keep them sold for twenty
four hours as a time; all the sales work
had to be done over and over again
constantly. We've discovered the same
thing; that's why our advertising runs
all the year round, in season and out.
There's no Guessing over of human ma
ture in this old Book: Samson and David
who let women best them, are set down
in all the harshness of the original col
ors. Noah's son, who got drunk; Adams
boy, who killed his brother: Peter whc
promise his Master by all that is holy
that he would stick to the finish, and
within six hours had denied Him thrice
the disciples, who hadn't vision enough
to see what He was really attempting
and were continually quarreling among
themselves and having to be straight
ened out Thomas-the original mar
from Missouri-the disciple who would
not believe in his Lords resurrection
until he had actually placed his finger
in the marks left by the nails that had
fastened Him to the cross is a perfect
type of the fellow you have to deal with
every day in your life, the chap who has
to be shown
Its great One~Volume guide to the
mental curves and inshoots of your pros
poets, Freddy-worth-while from that
standpoint alone,
But, more than that it's the greatest
course in direct. forceful English in the
world IF Won y1ra nf IN Ioor,, -