davidaulloa/AmericanStories huggingface dataset:
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
new ONE BORN
EVERY MINUTE
Mail Order Man Need Not Worry
About Keeping His Old
Customers.
HIS FIELD NOT RESTRICTED
Local Merchant, on Other Hand, Must
Give Good Values and Service
in Order to Hold
His Trade.
(Copyright.)

VCOpyrlgnLl
It has been said that there is q
sucker born every minute. If this be
true, there are lao potential custom
ers of the mail-order houses ushered
into the world every "a hours and the
number reaches a total of 525,600 every
year.
OF course, as Mark Twain remarked
regarding reports Of his death, these
figures may be exaggerated, but they
erv to illustrate the fact that the
mail-order houses of the big cities al
ways have new fields to exploit and
are not hampered in their dealings by
the necessity of pleasing all their old
customers. If the mail-order buyer
discovers that he has been "stung''
and registers a vigorous kick, 1t means
nothing in the young life of the mail
order man. Why should he worry as
long as there are some 99,999,999 other
persons in the United States to whom
he may make his alluring appeals.
Ever Get Money Back7
Did anyone ever hear of a mail or
der house refunding a customers
money If the customer was not salts
fed with his purchase? Don't all speak
at once, please. The big mail order
houses in the cities expect to receive
a large number of complaints from
their customers. They know that
much of the goods which they sell will
not come up to the expectations of the
buyers, whose ideas as to what they
will receive have been formulated from
the pretty pictures and alluring de-
scriptions given in the catalogues.
The mail order houses prepare for
this contingency by maintaining large
corps of clerks whose sole duty it is
to answer the letters Of irate Gus
toners. These clerks, or correspond
ents, as they are called, exercise all
their powers of cajolery in an effort
to appease the complaining customers,
but If this is found to be impossible,
after an exchange Of letters, the mail
order man has no cause for worry. His
living is not dependent upon the Gus
toner to whom he has already sold
goods. "There are as good fish in the
sea- as have ever been caught and ne
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
COOLEST JULY DAY
IN ELEVEN A

The weather bureau at Milwaukee
records that Wednesday, July 31st,
was the coolest July day in eleven
years! On that day a temperature of
81 was recorded at Milwaukee and the
rest of the state saw even lower.
July 1907 had q colder day and July
9th, 1895, saw as low as At. This is
the lowest in the history of weather
records. Some parts of the state had
light frosts last week notably Iowa
county on the 30th. John eastman
of Beetown, reported a light frost
there about the same date. Every
month so far this year has seen frost.
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
WISCONSIN DIVORCES.

The Wisconsin Supreme court put
teeth into the n year clause of the
divorce law recently. In effect it
held that a marriage consummated
within the one veal period after di-
vorce, sets aside the divorce hence the
marriage would be illegal.
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
GOVERNOR URGES BIG
HARVEST WAR CROPS.

Governor Philip spoke at Ripon on
Wednesday to a large audience of
farmers and towns-folk, upon whom
he urged the duty of helping to har-
vest abundant war crops. He declar-
ed the United States must win this
war and gain terms of peace that will
insure worldwide democracy.
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07

Frank Ehlen and Jos. McGarry Of
Potosi, were Lancaster callers, Sat-
urday.
Mrs. Geo. Dyer and daughter, Elva,
went Sunday to Fennimore with the
Bradbury family.
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
,urns his attention toward the Ianolng
of the new fish.

r'1rns his attention toward the Iandlng
of the new fish.
LEGAL Merchants Field Limited.
Compare the position of the mail or
der man with that of the retail mer-
chant In the small city or town. The
retail merchant has a certain limited
territory from which he must draw his
trade. All his business must be done
day after day and year after year
among the same people. TIE buyers
to whom he al appeal for business
number only a few thousand at the
most and in some cases a few hun
dred. Unless he can make his Gus
toners his friends and bring them
back to his store again, he cannot con-
tinue in business. The result is that
he looks beyond the single sale which
he may be making at the time. 1t is
to his interest to please every n OF
his customers. 1t will profit him moth
ing to make a big profit off a customer
on n sale If that customer is not
satisfied with his purchase and refuses
to come back to his store again.
From which man can the buyer ex-
pect to get the best values, the best
service and the best prices in proper
ton to the quality of the goods soldf
From the man who must please him
and give him his moneys worth in or
der to remain in business or from the
man who figures that he may never
hear from the buyer again and that it
will make no great difference whether
he pleases him or not?
Gets 1t While He Can.
The idea upon which the mail order
man works is to get the money while
the getting is good. If the customer
is satisfied with the goods which he re-
ceives, all well and good. The mall or
der man knows that the customer is
the kind of a man or woman who
likes to take a chance or he wouldn't
have sent in his order in the first
place. Therefore he may figure that
the customer is likely to take a second
chance even If the first does not turn
out to his liking. If the customer has
enough spirit 70 make a kick, the
trained correspondents in charge of
the complaint department may be able
to pacify him. If they are not, It
doesn't matter much anyway, for there
are millions of others who may be
caught with the same bait-there is
One born every minute, you know.
It is well for the consumer to re-
member these facts If ne is ever
tempted TO take a chance on the offer
ings of The mail order house. The
home merchant has something at stake
in every sale that he makes. The mail
order man has nothing at stake. The
home merchant has everything at
stake on the manner in which he treats
his customers, for he cannot get others
TO take their places. The mail order
man has nothing at stake for ~ Is to
his interest to get all that he can out
Of each sale, knowing that he may
never have another chance at that par
ticular customer.
Which is the safest man to do bus-
ness with?
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
TOO BUSY

To tell of all the good things here
for you. Drop In any time and see
for yourself. Our mammoth stock
insures a perfect fit in every model.
L. WEBER, The Sheer
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
The Herald Buy at Home Department.

The many business firms have united i'm a movement to give the
public reliable information on Community Building and Cooper
alive Trading. Read the article each week and also the adver-
Using in this department. These merchants are entitled to every
consideration. of your patronage, because they believe in the mot
to, Honest Goods at Honest Prices"
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07

HOT WEATHER PASTRIES
Why bother with baking bread,
cake or pie when You "a eliminate
bother and expense by buying here.
You will surely like Our bakery
goods.
THE PURITY BAKERY
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
DO YOU NEED

A CultivatOr, Mower, Hay Loader,
Side Rake, Binder, Irvine, or a Ford
Car? If so better place your order
NOW
C. w. KNAPP & SON
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
BARGAINS IN WHITE
WHY PAY 2

WHY PAY $40
For a cotton suit when for $40 more
you can get an all-wOOl Hart,
Schaffner s. Marx guaranteed suit.
Snappy in style and wear that
means something. Let us show you.
HALEY & EDWARDS
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
WHY PUFF AND E

In other words why be o victim Of
hot weather instead Of enjoying the
best easOn to its fullnesa The
answer is keep cool by wearing
Gulke's Summer Toys.
A. GULKE & SON
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
THE CANNING SEASON

is now with us. Do yoH need any
thing in the line Of jars, rchbers,
para6in or other canning materialsG
We have them-neW and fresh.
GOLDSTEIN BROS.
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
GROCERIES FOR
THRESHERMEN

Groceries and meats for hungry
threshing men. They always ex-
pect and should have good, nOur-
fishing food. We've the right kind.
AUPPERLE GROCERY co.
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07

YOU BOUGHT 1T?
We mean your VictroIa or Edison.
Now is a mighty good time to make
q selection. Later they may be
hard to get. Yours for sweet music,
GROENIER & SITTER
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07

DOBSON'S MEAT PRODUCTS
We talk Of them q great deal be-
cause we believe in what we have
to sell. YOu will believe too when
you try an order of our prepared
meat products. They are good.
ELLIE DOBSON
Grant County herald. [volume] (Lancaster, Wis.) 1850-1968, 1918-08-07
BINDING TWINE AND
BINDERS

See US for Deering binding Irvine
and binders. Don't delay until you
are ready to harvest. Delays are
often dangerous. Drop in today.
FISCHER &
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

period and dductng thererom deposits
should
with
The the shown
with $18737997
We advised that contingent litigation pending
which
city.
separately
department of the Commercial deposited the
credit
We informed that bond commission has
made the accumulation Sinking funds should be invested
securities, preferably
maturity than and yielding the higher of interest
did
balances all
funds.
light Receipt
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
SHOWING THE SHIPS
INTO THE SEA
Tonnage Greater than We Have Lost
During the War was
Launched Today
tAssociated Press)

New York, July 4.-The United
States is launching today greater
tonnage in ships than that lost dur
ing the whole war, Secretary Daniels
said today, in an address before the
Tammany Society. He said that more
than 100000 dead weight tons are
going into the water from American
yards today. while the total American
tonnage destroyed by submarines
during the war is estimated at 352,-
223, including tonnage sunk before
the United States entered the war.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
RESOLUTIONS OF SYMPATHY

Whereas, kind and all wise Heav-
enly Father who doeth all things well,
in his infinite wisdom has seen fit to
remove fro mour midst one of our be-
loved members, Mrs. Jessie Maughs
Smith, therefore be it
Resolved, that Dickson Chapter, u.
D. c.. mourns the loss of its beloved
member, and while we bow our heads
in sorrow, yet we meekly submit to
the will of our kind Father.
Resolved, that this chapter dedicate
a page in it's minutes to the sacred
memory of our departed sister. on
which page these resolutions shall be
spread; that copy be sent to the
family of the deceased, and to each
of the local papers for publication.
Mrs. Emily Green,
Mrs. R. G. Blake,
Mrs. S. R. Whaley,
Committee u. D. C.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
HOME GUARD MEETING

Comparatively few citizens were
the meeting of the home guard La.
night, but while there were not I
many as should have been, thos
present showed quite an interest.
temporary chairman and secretal
were elected and a meeting called I'd
Monday night at $3.50 to organize.
complete list of those signed up wi
be published before Monday, and ev|
ryone is expected to attend the meel
ing. If there are any who have nd
signed and are interested they wi
please be present Monday night !
$3.50 o'clock.
of the eighty-five who signed tl|
first call. only the following wei
present last night:
DIR. j. w. Hood, Wellie MeffelI
Neil Harris, George Chambers, Ma
Temple, Ernest Colby, Fred Malevd
Arthur Cobb. L. T. Craft, Dick Strou
H. w. Hoffman. DR.. G. r. Tydine
James Gilmore, Holmes Walters, F.
Wetherbee, S. M. Lummus and D.
Mayo.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
FAIRFIELD TO THE FRONT

Fairfield reports having over SUBJ
scribed for w. S. S. with an enthus-
iastic response from all, especially
among the negroes. To encourage
them and honor SO loyal spirit, we
print the following list of pledges
from among the colored population
only:
Eighteen pledged $50; Khan Rob-
erts pledged $500 1--WE wonder if there
is another Marion county negro in his
class; Samuel Roberts, $500; George
Mcmahon, $120; and the following
500 each: Calvin Mcmahon, Lewis
Graham, Sip Graham, Charles Scott
and Lincoln Williams.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
Distinguished Engineer O
Two Members of the CI
Drowned
tAssociated Press)

Jacksonville, July General j.
Sackett, assistant engineer in charg
of the Florida engineering districI
and two members of the crew of th
United States dredge Florida werI
drowned yesterday afternoon oI
Daytona, when the dredge founderel
during storm. Ten members of th|
crew who succeeded IN making shoij
after three hours struggle in life|
boat, brought the news to st. Augud
tine today. General Sackett was
former brigadier general of the Flol
ida National Guard.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

impossible to furnish you staten
these plants.
1t is our opinion that the and
your books as is the case, for hydro
A fair charge for this service sho!
ferred again to the general fund as|
Cash receipts and payments for Il
arate from the general cash of thd
books.
The fact that a public utility II
sumption that this department Of |
surplus from which depreciation a
out resortlng to additional bond is
It is our opinion that your ell
lower than the population of your
rants. Your rate is lower than is til
hydro-electric plants, and with mo
sumers your plant enjoys.
Schedule 4 furnishes a very
expense for your plant during the
296.95; IN 1916 13,208. so and 19l
your rates have been lowered and
No matter how good the inter-
vately owned enterprise, is bad bu
We contend that the consumer of
the cost of service, rather than ira
payers, some of whom may be ve1
erty holders.
Schedule is arranged to she
the water plant for the three yea
this schedule will give you a bette
general comments.
In reviewing the amended ch
for exceeding budget appropriate
we believe that this should be dire
an obligation IN excess of an apr
incurred the clerks failure to dr.
payment and does not cancel the
the provision is defeated.
Referring to accounting prac
numbered consecutively by the p]
year only, lie, 1919 or 1920 prin
license. The present attempt on
series of numbers for each class
of minor errors in this account as
reported that he was unable TO l
during the period Of this audit, a
tances were shown for licenses 70
ceptIon the errors IN license tax a
The tax collector is due $101
tanning credit from the council I'd
vember, 1915 of 1914 taxes, Mr..
the collector on February "a, 191
this amount, and cost 1926 to t
II, 1917. A refund is in order to
Of collection of this amount enter
ing certificate No. 198 of the Ig
and entered in error, as same is i
We very earnestly suggest
covering consecutively his ISSUED
deposits for different years taxes
the printer and all spoiled receip
errors and greatly assist your
accounts We note also, that the
of advertising TO printers, and d
receipts. It would be a better pr
the printer secure a warrant FRI
should endeavor to make depd
day of each month, except when
days, and In that case on the day
in the cash balance going undet
similar to those scheduled under
your audit.
1t is essential that the city
the year to which tax payments
treasurer. Owing to the failure
been able to audit the executions
The city clerk should indica
by the tax collector, the date o1
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
RUSS|A'S INTERNAL
CONFLICT RAGING
Conflicts on a Large Scale Reported
from Various Parts of the
Distracted Country
ASSOCIATED Press)

Moscow, Sunday, June 30.-A san
culinary battle is reported to have
been fought at Yekaterinburg be-
tween Germo- U krainian White Guard
troops and peasants. The latter are
said to number 100000 and are equip
ped with artillery and machine guns.
CONSPIRING AT WARSAW
Amsterdam, July A conspiracy
at Warsaw against the Polish regen-
cy council involving many leaders of
the Polish party is said to have been
discovered, according to Vienna dis
patch.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
CzECHs STRONG IN SIBERIA

Washington, July 4.-Official re-
ports received yesterday confirmed
and amplified press dispatches that
the Czech-Slovaks had taken over ad-
ministration of Vladivostok after ov-
grooming armed opposition by the
Bolshevik in a battle in which there
was considerable loss of life. The
significance of this event. as seen by
officials, lies in the fact that there is
now a real nucleus in Siberia for the
gathering of the various elements
which have revolted against Bolshev-
Xxi control and surrender to German
influences.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
ON FOREIGN SOIL

Fourth of July Abroad.-(By the
Associated Press American soldi-
ers and sailors numbering nearly a
million are observing the fourth of
July on foreign soil and in foreign
waters for the first time since 1776.
The day is being commemorated fit
tingly by the nations allied with the
United States. as well as by friendly
republics of the Western Hemisphere
France is celebrating the day as a
national holiday. In England the roy
al family led the celebrators. Special
celebrations are being held in Rome
and other Italian cities. Cuba and
most of the Latin-American countries
are observing the fourth with exer-
cises of various kinds. Several of
these countries have made the day a
national holiday.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
FLORIDA HELPS TO
BUILD THE FLEET
Wooden and Composite Ships Aggre-
eating 10,50O Tons, Launched
from the Jacksonville Ways
ASSOCIATED Press)

Jacksonville, July 4.-Three vessels
of an aggregate tonnage of 10,500
tons, were launched here today. They
are the wooden steamers Boxley and
Bedminister and the composite steam
er Apalachee.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

Phone US your wants anything in
pure drugs or druggists sundries.
Court Pharmacy, phone 284. 15-H
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
FIREWORKS FOR THE FOURTH
Too Expensive a Celebration at Or
ange, Texas
ASSOCIATED Press)

Beaumont, Tex, July 4.-The plant
of the Orange Maritime Corporation,
valued at more than 100000, three
half completed schooners of 22OO
tons each. valued at s225,0O0 each,
apparently was wiped out in a fire of
unknown origin today at Orange. The
charred bodies of two men have been
recovered.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

w. X. Lane, M. D., Physician and
Surgeon, specialist Eye. Ear, Nose and
Throat. Law Library Building, Ocala,
Florida. tf
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
ANOTHER APARTMENT
In HELL OCCUPIED
tAssociated Press)

Amsterdam, July 4.-Mohammed
V, sultan of Turkey, died at o'clock
last night, says Constantinople dis
patch received today via Vienna.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
TEMPLE PROGRAM
FOR THE WEEK

Today: "Hit the Trail Holiday"
An Aircraft picture by George M.
Cohan Mutt and jeff.
Friday: The Pathe News. Julian
Eltinge, the impersonator in "The
Widows Might
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

Nunnally's Candies fresh every
week at Gerig's Drug Store, where
you can also get Thrift Stamps. tt
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
PORCH SWINGS

We have the finest porch swings in
town. See them. Welch-Tod Lumber
Co., two blocks north Of the union de-
pot. Phone 223. 8-H
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

Norris Candies fresh every week at
the Court Pharmacy. Phone us and
let us send it up. 15-tf
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

Water wings and bathing caps at
the Court Pharmacy. 15-tf
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

Our prescription department offe|
you the best in PURE DRUGS al
CHEMICALS. Your doctor will Il
you. Court Pharmacy. Phone 284. 1
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
AMERICAS BIRTHDAY
HIGHLY H0N0R[D
Friends of Freedom the World
Around are Celebrating
July the Fourth
tAssociated Press)

Washington, July American
principles of democracy, freedom and
equal rights for all men were present
ed today to the world as never before
in celebrations held in many lands,
but those participating in all celebra-
tions looked toward Mount Vernon,
the home and tomb of Americas first
- where President Wilson is
ipal speaker. Advance cop
e presidents fourth of July
ave been cabled for publica-
feading in other countries.
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04
AUDITORS REPORT ON
OCALA'S FINANCIAL AFFAIRS

AN INTERESTING DOCUMENT WHICH SHOULD BE CAREFULLY
READ BY EVERY TAXPAYER
Atlanta 12
Gentlemen In accordance with instructions made
for the period three
cur heef M
Schedule General fund fund ffp dS the M y1 e YEARS s5
Schedule Electric light
receipts expenses years
Schedule
Schedule ssoncsment Of clerks balances
Schedule (a) Statement Of payable b Statement
Schedule j. stsssment liens
We have the report
Cd ma sis ne as e h s
from a a ,nss Sheet ss ssdse ssR9 We have included a. unco
and
prior
oane hsreb D s m clerk aksn 1 all % e
not included the
tens Silver addition the
We however included credit with
sss1' p1s'n 1as
eosetable
ded unpaid interest these and call
fact sl as result the
Promptly year
should make careful all supplies
detailed under schedule 70
The ledger of the incomplete
as s that < ssis S E @ss and
bty unpaid interest can determined ali
rather than Cancelled nee and bond
Decemb past
ss 1s'
paid January many
1ee sheet n
The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1918-07-04

Have you bought a w. s. S. today !?
The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1918-01-04
QUARTERLY CONFERENCE.

The first Quarterly Conference
of Calhoun Falls Circuit will meet
at Bordeaux church on next Satur'
day, at II A. M. Rev. G. G. Leon
ard, P. E., will preach at IL A. M
Saturday and Sunday and there viii
also be preaching at Mt. Carmel on
Sunday at $3.50 P. M.
The business of the session will
be transacted at Bordeaux on Sat
urday Immediately after preaching
The stewards are called to meet al
same time and place to make as
sessments for pastor. The public
is cordially invited to attend.
I W. M. Harden, P. c.
Calhoun Falls, S. c., Jan. l.