Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1918-04-15
SELL PHILADELPHIA"
PLAN HALTS FOR LOAN
City Trade Boosters Devote
Attention to Liberty Bond
Drive

The work of Selling" Philadelphia 10
the garment buyers of the country ten.
porarily has given place among the sup
porters Of that movement to the selling
Of Liberty Bonds.
Reports so far from the various com.
munities throughout the many divisions
of the trade and industry, including the
manufacturers of and dealers in men'A
women's and children's wear of evsry
description, indicate that all the quotas
assigned will be passed by very sub.
stantial margin.
In addition. there have been organ
lied in all the factories Liberty Loan
clubs. and nearly all of the factories
report 100 per cent response from their
employees.
Following the drive for the sale Of
bonds. the Waist and Dress Msnufac.
turers' Association will expand Its ad-
vertislng program to lay before the buy
ers of the country the advantages Of
buying Philadelphia made goods in Phil
adelphia. So encouraging have been
the results from the initial campaign,
which now has expired, that an expan.
sion of policy is assured and some quick
work is in prospect looking toward the
big buying season in August, when u
is expected the bulk of the buyers COM
ing East on their trips will make
stop in this market and not conhne
their efforts TO buying Philadelphia.
made goods at higher prices through the
New York markets
Big Fashion Show
According to present plans, the feature
of the August buying season, not only
In the Philadelphia trade, but from the
viewpoint of the trade throughout the
country will be the big fashion show
of from 500 to 1000 models to be held
by the Philadelphia manufacturers n
Atlantic City.
1t is intended that this show shall be
a supeTlative one, considered from It's
interest to the public as well as the
trade. and it will mark, in fact, the hrst
step in the ultimate object of the Pha.
delphia manufacturers. that Of laying
Their message directly before the buying
public on the value of wearing apparel
made in this city, in clean shops and
under conditions of economy and sod
under the guarantee of quality and sat
lsfaction with a national advertisers
investment In good will constitutes.
In giving the public the first messas.
it is pointed out no better selection Of
time or place could be made than At
lantic City in August, at which time
hundreds of thousands of visitors are
there from all sections of the United
states. For these very same reasons
AFfaA tAnkI IL a
presentation to the buyers, who natu.
rally prefer to associate some element
OF recreation with their buying trips
The run between Atlantic City and Phil
adelphia is a short one, and 1t is ex'
pected that heavy business will be trans
acted in both places throughout the
period of the fashion show.
Paving the way for that big show, the
members of the Philadelphia Wearint
Apparel Salesmen's Association viii
fulfill their function in the scheme Of the
'1ell-Philadelphia" idea by establishing
personal touch individually with the
buyers of the country, telling them the
story of that show and Of the advan'
tages which they may find In dealing
directly with Philadelphia instead Of
through New York simultaneously the
N'''''b campaign VI lilt
turers VIII be waged through the traos
press and the medium of direct advef'
tising.
The ell-Philadelphians" now have
wealth Of specific data and instance,
with which TO "show" doubling buyers
who cling to the old idea that Philadel
phia's productio is so small and faelli-
ties so lacking that It is not worth while
to visit this market. The data has pe,n
obtained from buyers who were In ID,
city fort first time in February ana
March OF this year. who learned for w
hrst time the variety and volume OF tne
city's offerings, as well as the economics
made possible through the direct deal.
ings with the factories These buyers
we're all pleased. They will be hack
And their experience with the Courtesy
and conveniences they found in PhllA-
delphia are calculated TO counteraet any
prejudices which may remain In tns
minds of those buyers who. owing TO tns
short time of preparation before tn1
tebruary-March season, were not IN tA''
city at the time.