Arizona republican., 1918-10-04
FASHION SHOW
 STARTS TODAY
 ENDS SATURDAY
Stores To Be Beautifully Ar ranged and Windows Dec orated; War Conservatism Forbids Needless Expense

Phoenix Fashion Exposition of 1918" loglns this morning and continues all through today. this evening and Satur- day. all day and evening.
 Fashion shows have been held in this .Ity in previous years. shows in which Tho newest creations of modistes. the ia.iors and drapors in this country and abroad have been lavishly displayed in pHoflsion by nvng models while or 'ncstras played and cut flowers were distributed without limit.
 To prepare and to conduct these fash 'nn shows Inc merchants of Phoenix have made more than liberal appropri- aIioue Niciug with each other in their outlay ln order that their patrons and an others who cared to attend might be shown thc newest things in the fashion world In Inc most attractive manner.
 Dame Fashion Still Rules
 Tho Phoenix Fashion Exposition of tnis autumn, which opens this morning and will continue until Friday evening ls to bc no less attractive than previous years. nor will the many things on eX- Hiniton hc any less desirable or ap- pctliuE than in former shows, for Dame Fashion still rules in her world and there are many new and attractive styles this fall as in every fall.
 But war has placed the ban of con- rcrsatism on Fashion shows as it has Un all other things that have nothing to uo directly with the grim and terrible business of making war, which is the Hrst business of the United States 1t fhIs time. and Fashion readily and rhecrfully submits 10 the order to do away with all needless expense. that fhis money may be diverted to the Uauso of ending the war as soon as possible.
 War Conservatism
 But even grim and awful War cannot entirely cover up Fashions beautiful fcathers. and even those who are di- roctly engaged in the business of mak- ing war admit that beautiful things are necessary to make the world more beautiful. and surely the world needs a low Of the beautiful things during this terrible season of slaughter.
 So tho Phoenix Fashion Exposition Of lelS.' no less attractive than in pre- 'ious years but conservative to the eX- rcnt of eliminating all unnecessary out Jay in presenting these displays, will this morn ing make it's bow to the peo- u.c of this city and the Salt River Val Toy and thc state of Arizona. The eX- position will continue all day and even ing Of Friday and Saturday.
 Need Beautiful Things
 ln tho daily reading and converse fion Of the war following the tide Of battle and watching with bated breath fle casualty lists, many people may have forgotten that there are any more ncauuful things in the world. But that fs mistake. There are many beautiful things, the famous creators of fashion have lost none of their artistic clever ness and ability tO produce beautiful effects with matchless products.
 Al these are to loo seen in this sea e sons fashion exposition. in fact the Neopic will be surprised that there are an many new and handsome effects. as arr shown by tho merchants of Phoe- N during thc last two days and nights rl this week.
 Stores Decorated
 An thc clothing. dry goods. shoe .'oros and many other establishments n Phoenix have combined for this .Ish'cn exposition. However. the inu .c. flowers. living models and other lavish expenses of past seasons arc H.spcnsed with this year in conformity Hftl tho order for conservatism
 The fashion exposition will consist of uccisily decorated store interiors O.ahoratclv arranged window displays trowinC the latest in mems and wom ms wear for the fall of 1918. With the opening of the fashion exposition this morning it will be at once apparent that style has not been overlooked. ir snitr of the war. but that economy has entered into it at every turn.
 Economy Shown
 lt has been stated that a close cx. animation of the newest things ir mems and womcn's wear as shown Tx fnn merchants Of Phoenix in this expo. -ition will reveal an economy never be. 'orc shown. that by the new order ot things. brought about by necessity. tE, dollars Of inc people will go farther ir rrm worth this fall than for man, Fnarg
 All is in readiness for the opening O fnc fashion exposition this morning and Tho most beautiful goods and ar. fOles tn every business establishment in thc city will he on display in ,h, most attractive manner Stores, iron the front to the back. will be on drcs. parade for tho occasion. The show doe. not close until late Saturday night.