The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-03

vided. Courteous and intelligent
treatment is found in every depart
ment The customer or visitor is made
to feel at home from the moment he
steps into the store. Afterwards, lit
tie matter how long afterwards. il
you find that there are articles in your
purchase that you do not want and
would like to return, you can return
them, without meeting any argument
No questions are asked, other than
to identify the goods coming from
their house. The goods likewise, are
made to measure up accurately and
definitely to the representations to
the purchaser. r." -,-.-.
Literally In Times OF Stress.
The same principle is followed In
their wholesale stores. know a. mer-
chant in Grand Forks who was Gus.
toner Of Marshall Fields at the time
of our last great panic. At about
fthe most depressing time, when II
seemed question from day to day
whether he could keep open, he had ar
unexpected call from Marshall Field
in person. Among other feelings tina,
he had. at this call was the thought
that Marshall Field had learned OF
the difficulties he was In and that pos
sibly he was there to insist on settle.
ment of his account. When they went
into the office together to talk things
over, Marshall Fieldspoke,. something
to this effect, "A good many OF Oul
people are having serious difficulty ir
this panic and thought possibly you
might be having some of the same
troubles for the same reason. drop
ped in today to say to you that W.
have arranged to take care of all Of
! our customers. and we want you t
60 ahead in full confidence, knowing
that we will see you through, and
your orders will be good with us JUS
as they have. always been, and We
have the same confidence in you and
your business that We have had wher
times were good" p" ..t D.
l am inclined to think that If you
were to ask the owner of one of >Oul
best business houses in Grand Forks
what carried him through the panic
he would say that 1t was this attitude
OF Marshall Field. The constant and
intelligent following OF this principle
is an essential part Of the explana.
ton of why Marshall Fields is the
largest store in the world, and this
slogan goes on after the death OF its
founder. ..
In the same way, | can remember
when child. hearing about the great
store OF A. r.. Stewart OF New York,
! can remember hearing a man tell
my father at one time why that store
was the greatest store in New York,
1t was for the reason, he said, that
child could be as safely sent; to that
store to make a given purchase as the
best professional buyer In New York.
Why It'll Was So Successful.
Let US come nearer home for an H.
lustrati0n. The late James ]. Hill, I
think, Is properly judged the greatest
railroad man Of this age II we were
trying to pick out the principles OF
ms railroad policy that gave him sue
cess. what principle should we name
nrst! J should take as the key to
his success the principle which he Of
Ten cnunclated, that for q railroad to
D: prosperous the country through
when " passes must first be PROSPER
ous. ~ practice, wonder II any cit
! zen OF me Northwest has done more
lor lts farmers. az a part Of It's mol
!!cyy than President Hill lie helped
~ Improving the breeds OF cattle and
horssa ana stock on the farms. lie
.anEht variety Of crops, marketing and
'arm management. and the yarioma
principles NJ business that make for
snccsss IN farming.
| J am rot using these illustrations
,of me sake 6f Dratsing these great
business enterprises, or the men rc.
sponslb's, am simply using them
~ PROOF tbat ssryjGe Is the keynote
" business sHefsss, FJr our pnrD0ss
| } bs"0 hN s'5p ~ discuss Tho mo.
IVss ~ thsss men Or their sincerity
~ Io''DWihg thsss DribejDtesg II vii
sft'f yhf purpose ~ establish tbs
principle INST ssfyise In NECESSARY In
'bs bjkbssi siihHsss IN business tG1ay
ahd " WI ~ increasingly q feoujrc,
ms1t ~ business LD,gDftOy,
Ranking \ VIM LtSe VI Business.
Whsb We speak NJ banking, We a,e
speaking ~ n yitsi line NJ i,nsfnsps
a. bSbto rSstt Nv nm, IN NV Mimi.
pes ssd DtAAtIEA NJ tbe j,psttsss IN
~ community IN gsbeysJ IL awyy
BANKING ~ yIisj, heaee Il must Ia