Evening journal., 1918-03-06
Stores ARE CROWDED.
ON dollar DAY"
Results Exceed Highest Ex-
pectations of City Busi-
ness Men
WHOLE FAMILIES
OUT FOR BARGAINS

MOtners WIFI DdultS anu A'uoDNi'N9
with market baskets, toddlers, and
teens, and grown-ups, people from up
the street and people from down the
state, and during the lunch hour
fathers and big brothers In squads and
battalions made the downtown streets
snd the adjacent stores one solid mass
OF iumultuous humanity all day to-
day This was the day Of the almighty
dollar. and there was no fiction what
ever about the increase Of its purchas-
ing power on Dollar Day. shoppers,
for the most part. came down with def
mite ideas beforehand as 10 what they
wanted. They had studied the adver-
tisements in THE EVENING JOURNAL
last night until they knew what was
what. snd finding that the goods were
exactly as advertised they made prompt
purchases, saving the clerks valuable
time and themselves the worry Of put
tering around finding out what they
wanted.
Many families were hustled out Of
bed and through breakfast at express
speed this morning, as the mothers and
sisters intended TO be early on the job,
before their pet bargains were sold out.
They found lines Of other mothers and
sisters who had been seized with the
same idea. Numbers Of people went
without lunch, in order to take advan-
tage of tho slight ull IN shopping.
Briskness marked the sales. BY noon.
many a pretty store clerk was vsinly
tucking up stray wisps Of disordercd
coifrures, while desperate matrons
prodded their way relentessly through
aisles densely crowded with shoppers,
using a basket OF a baby as q weapon
Of offense
II was possible TO buy shoes FOR a dol
lar. under garments for "a dollar each.
a dress skirt for dollar, A shirtwaisi
for q dollar, a coat for a dollar, hat
for dollar. gloves for "a dollar, and
an umbrella for a dollar. Then the pur-
chaser could procure a dollar chair In
which 10 rest and read "a dollar book
with her new shoes resting upon a dol
lar rug 70 if was a man. tho amount
Of socks and ties and shirts that f0rtu-
nate being could buy for a dollar were
enough 90 keep him dressed up Ike Solo
mon In all his glory for the rest OF the
spring season. Evidently when an the
families that bought spring outfits TO-
day appear clad IN them next week
Wilmington is going 60 look the par
Of being the richest city per capita OF
It's size in these United Stales. TIL,
goods were genuine bargains. whether
clothing or furnishings beautifu! anC
up-t0-date In design, and Of splendid
wearing quality. a number Of old-timcr'
who have been through all dollar days
declared this was the most satisfactor!
one they had attended as 20 value O
bargains secured.
I'm passing 60 might be remarked tina
the farmers in the market were sellinl
eggs at dollar for two dozen. But /
was by no means a dollar day 70
chickens. they were two dollars and up
Quantities Of shoppers came from
down the state, nling tho local res
taurants TO overflowing al noon.
Exceeding the highest expectation
and eclipsing an previous records cstab
lished on occasions Of the same sort
Dollar Day observed under the an
spices Of the Mercantile Section Of th
Chamber of Commerce, proved a grea
success 90 the buyer and TO the mer
chant. Every store in Wilmington
which made any preparations whateve
was fully satisfied long before the da,
was over. The selling forces of an th
stores which were increased especial.
for the occasion. were kept busy iron
the minute the doors opened until nea
closing time. One well known csiah
lishmcnt was so busy that at the moo
hour the employees were unable 90 s
out for their luncheon. but were force
10 remain 20 accommodate the Gus
toners. At this same store The ~pccia
displays which had been arranged go
exhibition In the windows we're with
drawn I'm order that the demand nigh
hc filled.