The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1918-10-03
Unique Advertising Device
for the Fourth Liberty
Loan Bond Sale Devised
By Charles Stuart.
ATTRACTS MUCH ATTENTION
Airship Attached to Top Of Building
from Which Bomb is Despatched
Toward the Kaiser Swimming
for Life in Stormy Sea.

Unique among devices invented to.
advertise the Fourth Liberty Loan is
that which is being used at the plant
Of the Simmons Company.
The device is an imitation aeroplane,
run by an electric motor, which is sus-
pended from the top of one of the tai
lest of the Simmons Company build
ings, being the central section of the
building at the end of Pearl streets.
Forty feet below the aeroplane is
painting of a dark and stormy sea. The
wind is>raging and the waves are dash
ing high. In the middle of the sea is
the Kaiser swimming for his life. One
hand, which he has lifted out of the
water is dripping blood, and the other
hand Ngrasps bloody knife The
Kaiser is swimming toward life pre-
server which is marked Unconditional
Surrender
Between the painting below and the
aeroplane above there is scale Of num-
tlGIS dlb6I bD6 Sll1lIiIuQ6 Ol UIS IdCG
of thermometer, with the smallest
number at the top an dthe largest at
the bottom. These numbers represent
certain number of thousands of dol
lars worth of bonds whicf>have been
subscribed for or are to be subscribed
for by the Simmons Company en-
ployees The smallest number at the
tops is $4,000; the number at the bot
tom is $350,000. Instead Of tube fill
ed with mercury running up and down
the scale, as in a thermometer, there is
d torpedo bomb attached to cord and
suspended from the aeroplane. When
ever aMcertain amount of bonds has
been subscribed for the bomb is let
down to that number. This bomb is
suspended directly over and is pointing
tc the head of the Kaiser. Every sale
Of bonds bring it that much nearer his
head.
Under the painting Of the sea and
the Kaiser is the inscription "Speed
this bomb with your bonds. - The
idea is that the more bonds the Sim
mons employees subscribe for, the
nearer the bomb is sent toward the
head of the Kaiser and if sufficient
amount Of bonds are purchased the
bomb will reach the head Of the Kaiser
before he reaches the life preserver Ia
beled Unconditional Surrender"
The device is the idea Of Charles
Stuart, designer for the Simmons Com
pany. 1t was used in the campaign
through the Simmons factory Saturday.
Early Saturday morning the Since
band and a company Of solicitors start
ed through the factory. The band
played patriotic airs in each depart
ment and when the band would quit
playing the solicitors Immediately made
a canvass of the employees in that de-
partment, and 50 on until every depart
ment had been convassed.,
Accompanying the band for the first
time was the Simmons Company's new
una-fon. This is an electrical musical
instrument, somewhat on the order of
the old fashioned Caliope. When it is
played it can be heard thu Aghout the
factory.
Every time the solicitcal. totalled
their work and found they lad $4,000
or $4,000 more than the last time the
bomb in the aeroplane was lowered to-
ward the head of the Kaiser. At 8
Q CLOCK Saturday afternoon it registered
at $4,000. At 2 O'Clock this after
noon it registered past the 100000
mark.
An electric light placed on the tops
of the two wings of the factory played
on the aeroplane all Saturday and Sun
day night and viii perhaps be Kept
there throughout the week.