Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1918-01-12
A. B. Leach Achieved
Success by Earnest
Efforts and Unusual
Methods
Surplus of Members
Obtained Throug G h
Brilliant Campaign
and Strenuous Work


.,,>.u,,>>. -, 40
- TRENTON Jan II.
sF FINfERb . funny one LOOK at all
L that crowd pushing It's way into
Red Cross meeting
Henry u. Dawson. one OF the Nor
gan partners and head of the national
Red Cross campaign, was addressing
companion on the Boardwalk at Atlantic
y tnrnod ,S fror, n westor, Rcd cross trim
TO rest a few days by the sea. Later he
dropped in at the meeting to see what
all the excitement was about
Four United States soldier boys from
! Camp Dix were singing as he entered
/ the hall. They were encored couple OF
timcs-and Mr.. Dawson helped the en-
cores along. A Canadian warrior. one
of the original "Princess Pats" told Il
vivid story of life i'm the trenches and
how great the need of help. There was
more singing. two moving picture reels
and finally a brief little sermon on
membership I'm the Red Cross. No money
was asked and no direct solicitation was
made
That was all, but everybody was
pleased and Mr.. Dawson was impressed
He made some inquiries, and learned of
the plan Initiated at that particular
meeting and subsequently carried on
successfully IN every town III New Jer-
sey. -,
Who's responsible Tor lne iuea
asked Mr.. Dawson. ana wheh toiu II
had origiha'ea III tne iiiI,u VI ~. @ t.,u.
b. Leach, "a New YORK banker irieho
and resident of South orange, ~ d. ne
added: It's nhe schenie anu ~siIoulu ~
be tried out IN an these N'oNeII'i'e"'
drives IN every state III tne couh''s'
INDORSED THRIFT CAMPAIGN
,,,,, .oo,o cool, n,,oo
"eeN yonSar,,n ,,hn 10 beinjne Seq.
retary McAdoo direct the nationwide
.thrift-stamp campaign' was iuncheoh
guest Iii Newark OF fo,rest +. ilsHen
state chairman OF the i.eu N NIoeo III ->s"
Jersey. MI. neasn N"a 80
were Dwight W. Norl'", vi
lpS War-saVihsS lunu s - -,
Seward Prosser' president ot tle pai'h, ,r,.ni,,
ers trust ,ornpans' VI ,.;o,, .sm 90 ~
was nucH inior,nai Tan,rIi,, iis
Leach pian.. " WINCH ' o 'nInt T., mi,
tened attentNeH' o'u "a - nr,,aa
ne turhea 10 MI D'sue'' nv
This is one OF the pest p,ans We
ever heard OF. IT'S reany nouse," :,
house canvass OF .he ,,,., entnu 49, %"u ~,
shouid DC e'"Pioseu "
country ,.
Mr.. Nanderlip ana MI: Da'Isoh az ee' .'1
I and their "obserVatioi' mas oeen az,
corded properly III oo oan
spring fted Cross .dy;,.s ;, ~,
ooo. ana the 'ni ,
wei as ,he Ma,en ~, Ia throuyho,,
pa sn' may az u' ~, ~. Ia.sa,,
,he natlon' as ,'. oggragation n
pg .iea'e ,,,,, .vn,oit the yrea
no.se ,is"sr s.,nno,a, oss,stance in govern
neeu VI -, ,',t ,,;,n ,,,,I, seels No con
.,.,,,,ons ,,u,', isa,,ng that plrt TO tn
.dn,,,as,, 20 fo',ow afterward.
. - >.,,rpn
e NOVEL, Fobi-i|hi
IL all aeVeIopeu Oh. cn,,,h n nranse az,
@ Wewar, Mr., Leach. who made house
Toulouse canvass in New York city 4
n the last Liberty Loan and who has bee
$ chosen to direct the same sort Of canvas
;, in Marcia gigantic undertaking of II
= kind-was on his way to his office. Hi
e companion had spoken OF the selectio
n by Mr.. Davisop of Mr.. Dryden to ru
the Red Cross Christmas membershi
e drive in New Jersey.
- "Mr. Dryden would find his task aC
le celebrated IL he could reach the peopl
lie of New Jersey in advance" said Nj
Leach. What he should do is to car
= 20 90 avery little hamlet and cross-road
20 store in the entire State with Bal
= mum Bailey-Billy Sunday troupe. TT
" people are tired Of the same stuff. I'll
l. regular appeals for sympathy don't h
IN 'em right They need something diffei
Il ant They want new sermons. and the
l. want new stunts. Most of all the
want the wars needs vsualized b
69hters who have followed the game an
who can give them the true facts"
The idea was passed on to Mr.. DIR,
4, ,.i
e annroved and asked Mr.. Leach to an
niifv the plan and help him put 1t in
practice.
t ,,ou, r,,r p, A., cpu,w