The Mellette County pioneer. [volume] (Wood, Mellette County, S.D.) 19??-1971, 1918-10-25
TO CONSERVE TINE
,Read Advertisements Carefully
Before Purchasing.
Only in That Way Can Shoppers Prop.
er'y Determine What They Want,
and Incidentally Help to De-
feat the Hun.
l5y william II. Rankin, President VIM.
". IanEln

SHy William II. Rankin, President VIM.
II. Rankin Company
More new, partially informed or mis-
informed sales clerks are behind the
counters than ever before in history.
The war has made great inroads upon
the ranks Of store clerks.
IT now takes longer for you TO make
up your mind about q purchase be.
cause so often the clerk doesn't
know You must rely more upon q
minute inspection Of the article ana,
not being an authority on the subject,
often you either buy on chance or De
fer the purchase. Your time is vast
cd-and right in these days when SO
many war duties need every minute
you can spare. The clerks time is Oc-
cUpicd in waiting on you"-mostly
waiting for YOU to sell yourself.
Then, If you postpone buying, the store
suffers n loss and the merchants eZ-
pensos are increased. That restricts
his ability to buy Liberty bonds ana
contribute to the Red Cross, Y. NJ. C, A.
Knights OF Columbus, or Salvation
Army.
There is a way for you to avoid this
wasting OF time-a way which quickly
enables YOU TO select meritorious or
GclcS regardless OF uniformed clerks.
It is: Read advertisements.
Advertising offers You Il labOr-saving
buying guide. 1t furnishes the mer-
rhant ana the manufacturer with IL
b0r-saying craftsmanship. ADVERTISE
ments are written by people who are
thoroughly posted about the advertised
articles. One good salesman can, by
printing his talk, tell many thousands of
people what they wish to know, where
he could only inform & few if he had
10 rely on his voice.
Advertisements are, then, in reality
Wcll-iniOrmed salespeOple talking 10
you in print. Their language is care
fully CHOSEN ana condensed-to tell
you facts in as few words rs possible.
Very seldom does anyone advertise un-
less he has an unusually good product
to offer. The cost OF advertising auto
maticG3ly bars the unsuccessful.
On the other hand, advertising is the
cheapest way q successful product can
Increase its s~aIe--for thousands are
told the story in print where the same
expense would tell only n few in per-
son.
So read advertisements that de.
scribe things you need or tell You Of
products YOU should have. Read adj
ycrtisemcnts cycrywhere--in newSpa-
pers, magazines, etc.
Make IN your mind rs to what you
w%nt-hcfore you enter the store.
Then ''greon' clerks won't Interfere
with your selection Of dependable ar
ucies.
Advertisements post You regarding
new and better goods. improvements
in methods, etc. They keep you
abreast Of the times with the least
trouble on your part.
advertising to Victory" is the slo-
gan you read in the governments ex-
tonsive advertising.
Advertising has loosed the purse
strings OF the nation, has sold billions
Of dollars worth Df Liberty bonds and
War Savings stamps, has filed the cot
fers of the Red Cross, knights OF Co
lumbus, Y. N. G. A., and Salvation
Army, has sent smilcage books to thou
sands Of our boys, has knocked the
prop from propaganda inspired by
spies and enemy aliens.
Advertising has provided ship work
ers, has helped to equallze the labor
situation.
You have been Informed what it Is
your duty to do by these government
advertisements. You have been so in
formed at q cost which is infinitesimal
compared with what would have been
the expense had the government been
: compelled to send representatives to
tell you in person all these things.
Victory hinges upon conservation.
Conservation OF human effort ranks
foremost. Because advertising is the
conservation way to inform and be-
come Informed, it is the victory way.
That is why the slogan is advertising
TO Victory"
Read advertisements-today more
than ever before.