The Yale expositor., 1918-08-22

| % cents day unnecessarily In barber
shops we have total of 1882, 100000
under the actual figures, taking into
consideration all classes OF people. In
the less exclusive barber shops one
finds continual stream OF men. OF the
moderate salary class. who indulge iu
the items l have enumerated. We
might guess the total ought to be al
least half billion dollars.
To have our shoes shned we spend
at least $100,000,OO0 a year and a mil.
lion more than the market price for
shoe laces because we wish to avoid
the trouble of putting them in our
selves Some OF this expense undoubt-
eddy is necessary, but while the waF
lasts we need not be ashamed of ans
form of Spartan economy. We can be
tight handed and rigorous with our
nickels and dimes without being open
to the charge of stinginess-provided
we use the money for government
needs. We can shine our own shoes
for tenth of this hundred million dol
lars. There are I'm New York a number
OF men who have grown very wealthy
from the shoe-shining business. Among
them are some large tenement owners
One reputed TO be worth millions.
There are more than fifty, thousand
bootblack places in the United States.
some of them employing a dozen or
more men. The majority of these
bootblacks are within the fighting age,
at least they ought to be doing some
sort OF war service, instead of shining
shoes-while American blood runs so
freely on the other side.
Women Big MASTERS.
But when ii comes TO this kind Of
self-pampering women spend far more
money than men. Figures secured from
one large department store give some
interesting sidelights on possible eco
Monies. It's sales OF toilet goods last
year ran about 1.3 per cent of it's total
sales. Thus for every million dollars
in sales its customers buy $4,000
worth of toilet articles. Apply this
rate to all the stores in the United
States and you have a total OF unnum-
bered millions. The term toilet goods
Is very elastic. including both neces-
sary and unnecessary articles, but the
conscientious war saver no doubt
would class one-third of these items as
partly dispensable, such as perfumery,
certain soaps, powders, rouge, toilet
waters, so-called beauty compounds,
and the like.
Americas women are highly scent
ed. We live in an atmosphere redol-
ent with ambrosia. From almost every
woman one passes on the parade"
streets of the cities there comes an
aura of roses, or perhaps violets. Our
girls demand scents, In infinite variety.
not only in perfumery itself, but in
Of products. Merely to graft
fly our sense of olfactory luxury we
spend tens of millions OF dollars an
nually. Yet In France the husbands,
brothers and sweethearts of our wom-
en- and girls are sweating and fighting
in noisome places amid the stencil of
disease and death. The odOrs they get
are of gunpowder and blood. Surely |
we can spare some of our perfumery
money in the cause for which we sent |
them abroad.
If il were possible TO estimate the I
money spent by women in New York /
alone for hairdressing and beauty cul-
.nre it would undoubtedly run into the
tens of millions. One hairdresser in
he metropolitan district states that |
within eighteen months, or since Amer
ca entered the war. he has built up a
business that nets him seven hundred
lollars a month.
woman proprietor of so-called
beauty establishment says that fifty
customers bring her revenue OF $780,
400 n year. that she realized n clear
profit Of $4,000 on powders. creams
md perfumes. that she sold sets of
cosmetics at seven hundred dollars
zach. Thousands of women pay fancy
'ees for hair waving. tinting and
bleaching. One concern announces
welve colors, ranging from black TO
golden blonde. Much money also goes
or removal of freckles, wrinkles treat
nent, face bleaching and so on. The
manicure bill in New York is enor-
nous, and the chiropody outgo large.
These places are furnished In the ut
most luxury. If only we could inn
'ress on women of this class the dread
nj hardships our American youths are
undergoing in the great causel
The lesson ought TO sink home to all
women In America. ewho In greater or
esser degree, let their good money go
or such futile vanities.
1t is estimated that million men
nd women throughout the country are
living to the Turkish baths an aver
ge of a dollar day. Thus we have
total Of 100000 year. To this
We can add perhaps half as much for
massage, attendant fees, special treat
nent and incidentals.
Bathing is commended, but most of
is. at least those who have the Turk
sh bath habit. can take our ablutions
{ home. The soldiers i'm Europe don't
ave Turkish baths. We Imagine we
r. |