New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1918-02-14
'SMILEAGE BOOKS
FOR The Fighters
Contain Passes for AdmittanCe to
Theaters in Camps

Hartford. Feb. 14.-Arrangeme
for the sale in Connecticut of Smile
oeo Books''--Which contain coupons
that are passes with which soldiers
in camps can attend theatrical per-
formances in the camp theaters-
have been perfected by the Con-
necticut State Council of Defense, and
the books will be available in all
towns and cities throughout the
state within a few days.
Tho plan under which the books
will be sold has been designed to
provide for disposing of this states
quota of the "Smileage Books with
the least possible disturbance and the
greatest efficiency. eliminating the
necessity of another drive" for funds
for war purposes.
The State Council of Defense has
worked out its plan for the sale of
these "Smileage Books" in Connecti-
cut in cooperation with the military
entertainment council of the War
Department Commission on Training
Camp Activities This military en-
tertalnment council is responsible for
the entire 'Smileage Book" plan.
The method by which the Smile
age Books will be sold in Connecti-
cut differs from the plan adopted in
other states, and the military enter
tainment council is agreed with tho
State Council of Defense in the be-
lief that it will be productive of more
satisfactory results than any other
possible method of sale.
The State Council Of Defense has
endorsed heartily the "Smileage
Book" movement and its purpose and
assures Connecticut people that this
work does not duplicate any other
a gency. It has worked out with
great care the details of the plan
for sale of these books in Connecti-
cut so that the matter may be more
effectively handled and may bring
greater returns than would be other
wise possible. The state defense
council is calling upon it's local
agencies to boost the sale Of Smile
age Books to the limit of their abil-
ity.
Issued in Two Sizes.
"Smileage Books are issued in two
sizes. Books containing twenty
coupons sell for 81, and books of 100
coupons sell for S.. These coupons
in hands of soldiers in camps give
the men free admission to the Lib
erty theaters, which have been erect
ed in all of the camps. and at which
high class productions are to be
staged frequently.
The books may be bought and sent
to individual soldiers, or if the per-
son who buys "Smileage Books has
no individual soldier in camp to whom
the book can be sent. it may be for
warded to the commanding officer of
any military camp and he viii see
to it that the book goes into the
hands of a man who otherwise would
receive no "Smileage Book.
The war bureaus and town commit
tees of the state defense council are
the agencies through which these
books will be put on sale. The plan
devised by the Council for their sale
calls for the war bureau or town
committee to put them into stores
and other places where those inter-
ested may buy them as they would
! buv any other article. Posters will
! be provided for the stores in which
| they are to be sold, bearing the
words Get 'Smileage Books Inside"
! and there will be space on the post
| er where the store proprietor may
designate the department or counter
! at which the books are being sold
! There also will be cards to put on
| the counter indicating the place in
! the store where "Smi1eage Books
may be bought.
The council believes that the peo-
| pie of Connecticut will respond to
| this opportunity to provide free en-
tertainment for their soldiers in camp
without going through another
"drive" for funds. The idea is to
make it as easy to buy "Smileage
Books" as to buy cigars, candy or any
I other article.