St. Landry clarion. (Opelousas, La.) 1890-1921, 1918-07-13
CLARION TO INSTALL
THE LATEST MODEL
LINOTYPE MACHINE
With Regular and Extra Equipment,
This Office Will be Ahead of
other ST. Landry. Papers
sIxTY-DAY SHIPMENT PROMISED
BY MERGANTHALER COMPANY
Displaces Old Model in Use in This
Office for Several Years and
New Machine VIII be Reg
uIar Typefoundry
sIxTY-DAY SHIPMENT PROMISED
BY MERGANTHALER COMPANY

Realizing the inadequateness of tn,
present Model Linotype to keel
this newspaper abreast Of the
times, The Clarion the first of the
week placed with the MergenthaIel
Linotype Company, through theil
travelling representative Mr.. Martin
an order for Model II machine
This machine will be delivered some
time in September, the demand foI
that particular model being SO great
and the wartime scarcity OF material
and labor making it impossible to Sc
cure an early delivery. In the mean.
time, pending the arrival of the new
machine, the Model 5 will be used
as heretofore.
While 1t requires something else
besides linotypes and presses to pub
lish a real modern newspaper, yet
the addition of an up-to-date linotype
and other equipment goes a long
way toward helping out the physical
and mental end of the game. In
times gone by the Model 5 quick
change linotype was marvel of
mechanism and Is still largely used
for straight composition. However,
with the development of the publish
ing business and the demands of
readers for bigger and better news
papers the old S lost out for it re-
quired too much extra equipment, too
much time in making changes of
type face, measure, ETC., and such a
task became burden on the printer
for 1t increased his labor without re-
turning an adequate amount OF the
finished product to balance the loss
of time. When it is taken into con-
sideration that in order to change
type face and length and body Of
slug line some twenty-five or more
distinct operations are required, one,
even though a laymaE, can Judge OF
the immense expenditure of bodily
effort required, hence the reluctance
OF an operator on single magazine
to make such change, even though
absolutely necessary.
With the new machine ordered by
The Clarion all this will be done
away with-that is, to great extent.
The Model IA is real typefoundry
and the fact that the operator VIII
have at his command at all times one
hundred and eighty characters In
each of the regular magazines as
well as twenty-eight additional In the
auxiliary, gives one an idea OF the
range of the new machine. In other
words, an operator can set seven DIFF
ferent faces of type and on three diff
ferent measures without getting up
from his seat.
But with the Model Ii ordered by
The Clarion even this will be ex-
ceeded for extra equipment has been
ordered which will make this new
machine ahead of anything in Its
class in this section OF the state.
Before Mr.. Martin came to ope-
lousas Monday morning we had al
ready lined out about what we need
ed and so complete was the list OF
type faces. styles OF molds, mold
liners, extra equipment, etc.,that Few
changes were suggested by him. IN
fact, Mr.. Martins work was stmpli-
fled by the skeleton outline we FUR
nished hime and the entire order was
drawn up and agreed to with very
few changes in the original draft.
The Clarion man was the first ope-
lousean to see one OF these Model IA
machines at work. That was nearly
three years a~o in New Orleans. AZ
that time there were only two or
three of that model in use IN Lou
isiana. We were forcibly struck
with the machines marvellous per
formance and we concluded right
then and there that that was the ma
chine for a first-class country ornce.
Since that date the Mergenthaler
Company have placed on the market
other models but the No. IA Is the
most popular model manufactured by
the company and that is further at
tested by the fact that the company
is far behind in its orders for this
type of machine, hence the