Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1918-06-04

I
scriptions to the Moon.
I Siddons, our crew manager. took us
all over to Hoboken. and there we start
ed house-to- house canvass ir one Of
the poorer sections. Graham and !
were each assigned to street and each
had to work one side of it. There we're
about thirty-ive houses on my side and
the same number on Graham's.
couldn't get smell of an order. It
wasn't my fault, either They just
wouldn't give me a chance. For in
stance, the second house I went to
rang the bell. Then heard some foot
steps tiptoe up to the door. A whispered
consultation followed. and then the door
opened a crack and an Italian woman
said, mo speak English
thought she might be bufTing. 50
said DO you receive your copy of the
Moon regularly?" She smiled amiably
and said "Na ma nuttiu'. No speak
English" II can speak French bit
Can you talk French?" But one only
smiled in a most good natured way and
reiterated. no speak English Well.
I stood looking 1T her, and she stood
looking at me. Shucks. thought I, this
is no good. SO I said, Sorry to bother
you. Good day" "Ah?" II said good
day" repeated She shook her head
and said NO speak, beat it
then.
Two houses down three men came to
the door. They were italians, too, but
they could speak English. for when I
asked them il they read the Moon. one
said, Yes, yes; you give it to me-"
DO you have it delivered regularlv?"
NO. ! buy" he said.
Here sign this" 7 said in despera
tion. land we will have 1t sent regularly
to your house with Cupboard Comfort
Monthly and the -Four Points"
Sure. sign anything" replied the
man. writing his name, Pietro Gugliamio.
Now. I'll give you a receipt for fifty
NO. you give me the paper" broke
in the man. "T read her"
Well. at the next house were some
real Americans. My. 1t seemed like COM
ing home--but didn't do any business,
for as soon as mentioned the Moon the
woman said. II wouldn't have that dirty
sheet in my house" and she slammed
the door in my face.
When 7 got to the end of the street
Siddons was waiting for me. We'll,
young fellow. how did YOU get along?'
81 didn't
you didn't get an order at al?"
shook my head. and he said. Come along
with me :; I'll show YOU how I sell
At the first house we stopped a woman
came to the door. and ';iddons took off
his hat and said, Good morning. madam.
I am from the investigation department
of the Moon. Does the hoy deliver your
copy regularly every morning.
NO. we don't take it," said the
woman.
That's strange" he said with puz-
zled look. Lets see, what's the name
here"
Brown"
That's right. that's right. Brown is
the name, and this is ) MINI street,
isn't it,
Yes"
We'll. that is the first time I've known
name on our investigation records as
being a regular reader of the Moon per-
haps your husband brings it home? This
is it, Mrs. Brown" and he pulled out
of his pocket the last issue OF the paper.
The woman shook her head. NO.
we take some other paper, but we don't
take that"
We'll, that's too bad" lie said 1--WE
are just giving our regular readers a
special bonus, to which the record
showed you are entitled. Every regular
reader of the Moon receives with our
compliments a full years subscription
to Cupboard Comfort Monthly. a most
excellent magazine isn't it, madam"
She nodded her head. though I don't
believe she ever heard of it.
I'm addition to that" continued Sid
dons, I'VE also give a full years sub
scription to the -Four Points, the maga-
zine which has more than 10000 cir
culation. Well. well, have a good idea,
Mrs. Brown. You make an application
for n years subscription to the Moon
and I'll see that you have a years
subscription to each of these excellent
magazines. Don't bother to pay me
pay your newsboy in the regular way"
He took out an order blank. wrote down
'iic dilu passeu IL " tHe "OlIuH
saying, perhaps you would be good
enough to write your name here, so
that we will be sure TO have it cor
rectly recorded this time"
The woman cautiously took the blank
and Siddons almost placed pencil in
her hand and, pointing to the order
blank. said, Put your name just here.
Mrs. Brown"
She signed all right. Siddons then put
instruct the magazine people to give
special attention to the prompt delivery
of your copies. BY the way. Mrs Brown,
have you half dollar on you?"
Yes. why?"
"I'll give you a receipt for fifty cents
and turn that over to the dealer so that
he will be able to start the order with
out any question. You can thereafter
pay your fifty cents month regularly"
The woman seemed to hesitate. SO he
added, Remember, Mrs. Brown, it's
really only going to cost you a penny
a day for the paper; the magazines are
absolutely free with our compliments"
The woman fished out her purse and
very reluctantly gave him the half dol
lar and said, We'll, hope it's all right"
Madam" he said impressively, .the
reputation of the Moon is behind all its
representatives. Good-by." Then we
left.
ITS easy when you go about it right"
remarked Siddons when We had got
around the corner.