Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-07-07

! plant That advertisement brought
| TO the attention Of the man In New
J Jersey with the idea was the begin
! Ming Of an Industrial growth that
haa since made Akron an important
! manufacturing city. Three-quartcrs
| OF the automobile tires and rubber
goods manufactured In this county
bear the stamp OF Akron
Exceptions 10 the ItuIc.
The staten ent Is often maze that
manufacturing industries can only
! thrive In close proximity 20 where
their raw materials are produced,
Generally speaking, this II possibly
true, but there are many exceptions
"a the rule. At the beginning there
was no more reason why the center
OF the rubber manufacturing indus
try should be located at Akron than
at Minneapolis OF Atlanta or Kansas
| city or Tulsa.
While Pittsburgh Is the center Of
the iron and steel industry, the iron
ore comes principally FROM Min.
| resUta Schwab secures the iron ore
for his large bethlehem plant from
Chill, South America. II II had not
been for SChwab the most OF US
would have known OF Bethlehem
only as a Biblical name.
Waterloo, Iowa, within the past
few years. has become a thriving
city. principally on account OF the
many farm implements manufactur-
Ifng concerns located ut that point.
| but II does not produce in It's ter
ritory the raw materials used
South Bend, Ind, is principally
known to US as tho home of the
the real backbone of that city's
| prosperity but the new materials
used.-iron and wood--are not pro-
duced In the South Bend territory
Hofstra Ia q local product with
which you are all familiar. In three
| years It has become an infant in
dustry OF which we may be proud,
| Iwenty-four thousand dollars IL be-
Ing spent this year In the advertis-
ing columns Of newspapers Of TWEEN
| ~ states In which II is now being
sold. and fourteen travelling men are
employed by the Hofstra company to
call upon the trade in its rapidly
expanding sales territory
t1y Trap Made Here.
| An industry which recently began
| operation In our city manufactures
a patent fly-trap. l am informed
their daily output OF these fly traps
Is 500 or coo, all OF which are be-
Ing sold to the United States gov
ernment The total Investment in
the latter enterprise is about t125,
900 and the output for this year will
| equal or exceed that figure
In neither OF the local instances
cited are the raw materials which
| tat Ia f...a a ls.l
| produced In our territory.
Some cities owe their growth and
Importance TO practically one institu-
tion or industry, and often to one
Individual Andrew Carnegie was n
tremendous factor ig->Iaa.-l.Au!ld-
| ing of Pittsburgh Battle Green
Mich, was unl.hown to. fame until
/ Chas. w. PQE began manutactur-
ing grnpezndts and postum and later
established a great sanatorium. Now
many health and breakfast foods
emanate from Battle Creek and, as
n result. that city has gained greatly
In population and prosperity
To those wonderfully clever sur
geons, the Mayo brothers, does Ro-
chester. MINI, owe It's prominence
tand It's prosperity
When city once secures n COM
mandiug lead In any branch OF In
dustry II Is difficult for any other
city TO take from IL tho enyiable
position attained.
1t would now be almost lmpos-
s!ble for any other city 10 gain su-
premacy over Akron as rubber
manufacturing point Likewise, It is
scarcely possible for any other city
ever to outstrip Detroit as n manu-
featuring center for automobiles and
automobile accessories. On account
OF the tremendous growth of the
automobile industry, the population
OF Detroit has more than doubled
In the past fifteen years. Perhaps
II Henry Ford had been n resident
Of Tulsa, Chicago or Pittsburgh, De
trolt might not today occupy its com-
manding position,
Cities Known by Products.
Many cities are made known to
us through the publicity OF national
advertisers. To fix this idea in ones
mind It is but necessary to think
OF the name Of some city or town
and II is found that we almost in
variably associate II with some ar
ticle OF trade or commerce manu.
faetured In that cltS Think of Mil
waukee and Instantly there comes
the thought OF the product which
"made Milwaukee famous" Think
Of Rochester and you almost hear
the click OF the kodak. Newark,
n. J., was known only as a suburb
of Now York city until Mennen ad-
vertised his talcum powder and
gave Newark n reputation OF Its
own. Minneapolis is known as a
flour and milling center. and this
reputation has been obtained largely
through the advertising OF tho large
milling concerns OF that city Man
tlon of the word mcntholatum
brings to mind Wichita. This prep
aration OF mcntholatum, by the
way. is a good illustration OF the big
possibilities OF seemingly small
proposition. Beginning as n one
man local business several years age
II now may be found on the shelves
OF practically every drug store In
the United States. You can scarcely
mention n city OF any prominence
which has not the name of one oi
more articles of commerce inter
woven with 1t and so closely identl-
fled that the mention OF either
brings up. mental Image Of the
| other.
Here publicity, or advertising of
| Tulsa In n general way. or the keep
ing OF the name of our city before
the public, Is not the essence OF
judicious advertising We might