River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1918-02-07
America Put On War Bread Diet
By Proclamation of Pres
ident Wilson.
TO HELP ALLIES is AIM
Governments Depends Upon American
Women to See That New Food
Rules Are Obeyed-Two
WheatIess Days Weekly.

a war rationinge system prescribed by
| President Wilson and the food admin
istration, the American people nave
| gone on war bread diet "Wictory
bread" the food administration calls
| 1t.
The reduced rations are asked to
create larger export surplus of food
for the European Allies. Curtailment
Of consumption will be accomplished
largely by voluntary effort, but force
Will be employed wherever permitted
under the food control act
The rationing system, as presented
by the President in a proclamation
and by Food Administrator Hoover in
a list of regulations, forms the food
administrations 1918 food conserva-
ton program.
The Regulations.
The food administration has issued
| tlis statement:
THE following is summary of the
rules that have been formulated by
the United States food administration,
with the approval of the President, in
order to effect the further conserve
ton in foodstuffs necessary to support
| the Allies and our own armed forces
over the next four months. These
rules are effective from the morning
of Monday, Jan. Is.
Rests With People.
1.-THE effectiveness of these rules is
dependent solely upon the good will
of and the willingness to sacrifice by
tho American people. In the last an
alysis the success or failure of any
plan such as here outlined rests with
the people. We are dependent upon
the cooperation Of the trades. We
have but one police force-the Amer
lean woman-and we depend upon her
to organize in cooperation with our
state and local food administrators
to see that these rules are obeyed by
! that small minority who may fail.
| Part of the rules will be enforced un-
der the Lever food act; other parts
are voluntary and will depend for
| their success upon public sentiment.
Our experience hitherto has shown
a willingness of the vast majority of
consumers and full cooperation of
the trades, to undergo the self-sacri-
flee necessary to render sucl meas
ures effective. The small minority
who refuse to cooperate should not
| be allowed to defeat the nations ne
cessities.
Equal Purchases Asked.
Il. AS their part in reducing the
consumption of wheat flour, the con-
/ IF
| in purchasing such flour to buy at the
same time an equal weight of the 9th
err cereals (cornmeal, cornstarch, corn
-four, oatmeal, rolled oats, buckwheat
| -four potato flour, sweet potato flour,
soya bean flour and feterita f1ours and
meals.) The housewife may use these
! products separately in making bread,
cakes and pastry, or mix them as she
thinks best. Retailers are to sell
wheat our only with an equal weight
of these other cereals.
Bakers to Supply Mixed Breads.
/ "2. Consumers will be able to 90
tain mixed cereal bread from their
i bakers, who will be required under
tho license regulations to mix 5 per
| cent 6 per cent? of other cereals with
their wheat flour. both in bread and
rolls and will be required gradually to
| increase this substitution until begin
| Mig Feb. "a, minimum of 20 per
cent of such cereals is to be used.
/ The food administration strongly
urges on consumers the buying of this
bread, which will be known as Vic
/ tory bread, and will contain not less
| than 20 per cent of cereals other than
! wheat. Graham or whole wheat bread
/ will also be given that names be-
/ cause, containing as they do, % per
cent more of the wheat grain than
ordinary white bread, they, too, wilf
serve the purpose of saving wheat
| flour ( = i rs. S &
/ tTf you. bake bread at home use
/ wheat substitutes; if you buy it, Guy
only Victory bread
/ White Flour Use CurtaiIed.
/ 80. Manufacturers of macaroni,
/ spaghetti, noodles, crackers, breakfast
| foods. pie, cake and pastry are not to
/ purchase to exceed 70 per cent 60 per
cent? Of the wheat flour they used
| during the corresponding months of
1917. These manufacturers will be
performing patriotic service by US
ing cereals other than wheat in their,
productions.
a Wholesalers will be required
under license regulations mot to buy
mere than 20 per cent5 Of their .pur
| chases of -four from millers as based
ON their purchase for the correi
spending months of the preceding
year and their sales to the retail
trade must be in the. proportion of
one pound of wheat flour to one pound
OF other cereals, this being in the.
| sanee pronortion in which the. seller.