The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1918-01-30
BARS ADVERTISING
VICTORY BREAD NOT
MIXED AS ORDERED

Washington bakers will not be per
mitted TO advertise their products as
victory bread" until they use the
full 20 per cent OF other cereals to
so per cent CT wheat flour. Food Ad-
ministrator Hoover announced today
Washington bakers must substitute
20 per cent OF otheE>, cereals for
wheat in bread baking by February
~. II they make the substitution
earlier they can advertise Liberty
Bread.
Rye flour is at present among the
list OF substitutes. but IL will be
placed upon the same basis as wheat
March 3, il Is announced. as large
shipments Ct rye flour are now going
TO the allies.
Ingredients Left To Bakers.
Mr.. Hoover declared today that be
had purposely avoided STIMULATING the
exact ingredients TO be included in
the 20 per cent ratio. leaving the Sc
lections TO be made by bakers and
others from the lengthy list of GER
calls recommended which includes
contour, cornmeal, barley flour.
oatmeal, rolled oats. rice and rice
flour, potato flour. and other similar
flour and meals.
The Food Administration is hope
full that whenever possible cereals
locally produced may be used in or
der TO reduce transportation. il is
pointed out that the varied list OF
substitutes makes It possible to OBJ
tain sufficient supply OF one or
the other OF them in q certain To-
cality at reasonable prices.
To Stop Flour HoardIBE.
Federal Food Administrator CIar-
ence Il. Wilson has issued the fol-
lowing price rules 10 nouI dealers, in
connection With the regulations loI
victory bread:
To prevent the boarding of fouI
the recent regulation limiting the
sales OF hnIr must be strictly ad-
Lered to. That regulation limits the
amount of q, NJ to be sold to indi-
vidual consumers in towns and cities
to one-eighth 40 one-Courth OF a bar
rel or less II quantity; In rural. COM
munlties TO ,'ne-fourth To one-haIr a
barrel or le - in quantity.
The gross maximum profit 10
wholesalers 4 h"Tr should not eX-
eeed from 30 cents 10 IS cents per
barrel.
Retailers Profits.
The profit eNacted by retail dealers.
In original mill packages. should not
exceed from 50 cents to $l.20 per bar
rel. depending upon the character Of
service rendered. Where retailers
sell at amounts less than original mill
packages the gross profit should not
exceed ! cent per pound.
Any profit in excess OF these or in
excess Of those obtained in pre-war
times will be considered cause for in
vestIgation.
Substitutes for wheat flour should
be sold at not more than u reasonable
advance over tn" actual purchase
price OF the particular goods, without
regard to market or replacement val
ne at the time Of sale.
The schultz Advertising Service Of
Chicago. which IL affiliated with the
Schulze Raking Company. had regis
tered Victory Bread" and planned
an extensive Advertising campaign
On il throughout the country.
The Food Administration tele
Graphed To the Chicago firm explain
ing the situation. and Paul SchuIZe
of the schulz Company promptly
wired this brief but significant re-
ply:
Victory il yours.
Yields without Strings.
a letter Immediately followed stat
Ing that the Schulze Advertising
Service would gladly assign to tn,
Government all rights to the name
Victory Tread permitting tn" Food
Administration to Use he words in
any manner, with no strings attached
by the ScnulZe company.
William Evans. manager OF the
SchulZe Advertising Service. also SJf-
fcred his personal asSiStauc" il
working out the plan. utilizing his