Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1918-06-21
The Business Education
OF Mrs. Housewife

gins. , -.-
Mrs. Housewife, for instance, al
home-making. She was good cook.
knew what her family liked t o eat.
n bills were reasonable. then the
war threw . crank into the machine
cry. and In getting things r%eadjusted
Mrs. Housewife learned many things
she had not supposed necessary to
good housekeeping.
z night. Mr.. Brown came home
tired \ hungry. Nothing could
meal that waited tor him. Little title" time iae
was lost. in prelimin4ries and soon
Mr.. Brown and his family were
seated around the table. A long.
days work had made MI. Brown
equal to the occasion and with what
q eusto he set in-but didn't finish.
The enthusiasm wat short-Nved.
Where in the world did you get this
cohee?" cried Mr.. Brown with a
srimanoe: "This isn't the kind we've
been having"
II bought It at the corner store"
include coffee in my regular order
this morning; you know the market
won't deliver but once q day now, so
l was forced to buy'a pound. 1t was
bulk coffee, so ]. didn't know the
make. But the man said it was less
expensive than PACKAGE coffee, and
just as good. In times like this we
have to ave money"
False Economy.
"of course, OF course" said Mr..
Brown. Fried ham, I see. Same
old standby, I hope. Why are you
not eating your supper, SOM"
II don't like the ham, father, the
taste is 50 strong than it makes my
throat smart"
Mr.. Brown looked inquirinely at
his wife. ~
1.-THE kind I have always ordered
has gone up eight cents. a pound"
she faltered.
II see" said Mr.. Brown, "And
And we have q pound of poor coffee
on our hands. as we'll. And the worst
Of 1t Is we do not know whom to
blame for we do not know who put
up the coffee or cured the ham. I
am glad you are trying to be eco
nomical, hut has it occurred to you
money!" b
This was a new one for Mrs.
explanation.
How Father Found Out.
For instance continued Mr..
Brown. 'you remember those shoes 1
bought last month. They are almost
gone now and I need a new pair.
They looked as good as any pair I
ever saw. I thought I was getting a
bargain. saving money. I took a
chance-and lost.
From now on I shall always buy
a standard shoe, one hat has been
| q AVeArfSAA] 4~A A@~ <h~ hA~G(-~ -
the manufacturer. He knows more
about shoes than I do" +,
What has that got to. do with
coffee and ham," Mrs. Brown inter-
rupted. II don't see the connection"
Neither did l." replied Mr.. Brown,
until l.. gave the matter some
thought. I have learned that it is ad-
vertising that takes the chance out
of buying and low Of all times a per-
son cannot take a chance. There is
no none to gamble with.
Think what would happen to a
manufacturer Of a branded adver-
tised product If he should take a
chance and lower his quality. You
wouldn't buy that article again. And
you could avoid buying it because
you would recognize the we'll known
trademark. After the manufacturer
has invested thousands Of dollars to
AA"NO NAAoS SN"N ~
quality, he is not going to spoil a
good thing by changing it.
Here we have been buying a
standard advertised brand of coffee
and every time we got exactly the
same high quality. What happened
this time? You thought coffee, an
unnamed product.
What was tho difference? The
trademark. That was your only pro-
tection.~ It was the written guaran-
tee Of the manufacturer which he
could not AFFORD to sidestep."
Apparently this was a new idea to
Mrs. Brown. II thought Of 1t
in Just that way. I always thought
Of advertising as-well, just advertise
Ing. It certainly Is economy to play
safe. No more taking of chances for
us while the war lasts"
"You have q pretty hard job,
haven't you, mother" said the son.
I'll. help with the dishes tonight"
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