Pine Bluff daily graphic., 1918-03-24

Il J
 a,ring billboard and shining show
 vpdow, from the stage, the motion
 Icture screen, the magazine and
 swspaper page and from the lips of
 so00OO0O citizens. there is going
 nrh today what government public
 M officials characterize as one of
 lmerica's most effective weapons
 ,gainst her enemies. It is the war
 slogan
 mSlogans are no new things to
 America," said one local government |of6cer. Remember the Maine, at
 the beginning of the Spanish-Ameri-
 can war set the hearts of 100000 )
 peope afame and brought about an
 Unprecedented flow of enlistments. "
 In the floating of the Liberty loan bond issues the value of the slogan was quickly realized as a most vall- able aid in crystalizing national in terest and enthusiasm, and later ha i, been employed in promoting the sale ! of War Savings certificates. Leaders { of the food and fuel administrations, / and of the army and Navy and Marine 'corps assert that the use of catchy phrases has proved most valuable in obtaining results.
 1 Stellar honors in slogan casting are / quite generally accorded to the Marine eorps. The corps jumped to the fore ! Iat the outset of the war with it's First to Fight and this phrase, coupled with the romantic title ap- Ipled to the marines-'Soldiers of the &a"-carried enlistments to high agure. More recently the corps has cdned another slogan appealing to the same trait of the countrys man. bod: Climb to the Shoulder straps. tAll commissions in the Marine corps sQl be given to enlisted men during
 N period of the war;" Other slo-
 pH of the corps are: "For active
 erice join the U. s. Marines" and
 Serve America on Land and Sea-"
 The navy, forced to rely entirely pon voluntary enlistments, instituted
 n energetic slogan campaign. The 1st widely used navy slogan has
 1n, "The Navy-Our First Line of laense." A poster that serves we'll 9 purpose portrays young girl in nfors garb, the caption reading: pee, l wish I were a man. I'd join |t1e Navy iFood and fuel administration off |Nis have delved deep into the slogan |1uldr0n in their numerous thrift campaigns some of the most common |ED9lng: Food is Fuel for Fighters" Save, Buy, for Victory" "Uncle Sam Aeed that Extra 'Shovelful." Food MI Win the War;" "That " You In vest \. in War Savings Certificates Put M in Victory" Save on the Feelings, spd Feed on the Savings" "Help Your ss1puntry by Saving Money" "Who saves, Serves"
 m the matter of crisp, compelling siosans France has Kept fully abreast ' her allies. Much good work has yen done by the Remember League" snicn, through a propaganda of slo- sans and posters, has burned into the trench mind the German atrocities, in o.uer that the fight might not be abat- S M until the country is avenged. ,Souvenez-vOus des crimes Alleman- " Remember the crimes of the usfInans) shows the hatred broad 'ss! among the French people.
 Io interest the people in the loans .M .s National defense, several slogans sSca sSs as, Bring Your Gold" and Ne!l Get Them" were used. Garry |va IS perhaps the best known slogan nsa oy the British-Canadian public. ~ england the expression is as fre- lNsntiy heard as ''Over the Top in saaerica. "Get Behind the Drums" is s.:, % ,atest slogan to be adopted by the Sltish Canadians.
 Drlllsh'Canadian recruiting circles