Alma record., 1918-01-10
FIELD MEETING
WAS HELD HERE
EX-Cel-AII Company Held Meet
ing of Managers and Field
Men in Alma Two Days.
PLAN A NEW BUSINESS DRIVE
Company Figures That Drive Will
Yield $4,000 More Business Per
Week-AnOther Meeting Soon.

The field meeting of the district
men and others connected with the var
ious departments of the -Cel-All
company Of this city, had most
instructive and enjoyable meeting
here Thursday and Friday with a view
OF promoting better salesmanship and
in getting the various managers and
district agents acquainted with each
other, so that they may work more in
harmony.
The company has been about year
in working up the organization and in
doing so secured only specialists for
the various departments, and that it
was desired to have them get in touch
with the district men and outline
drive for new business.
At these meetings the organization
was perfected and particular atten-
ton was given to the state wide cam
paign that is being inaugurated TO
bring the sales of the paint factory
alone up TO $4,000 per week by April
lst, 1918, in addition to the present
sales.
Enthusiasm ran high, district man
ayers were called upon to tell their
selling experiences in the field, how
they could best serve their customers,
how they could bring together the
general buying public into close har-
mony and permanent buying through
the Ex-Cel-All dealer that would be
established in each district. Much
good was obtained by each salesman
in this way learning the experiences
OF the other representatives from an
other part of the state and it brought
together statesmen and representatives
who had never met before and also
made the new district managers and
their division representatives familiar
with every detail of the Ex-Cel-All
plans of merchandising.
The men were also given instruction
in salesmanship and in the paints in
addresses made by John C. Jenkins
and Albin Johnson Of Big Rapids and
also by Mr.. Marlborough. The ad-
dresses were highly interesting to the
district managers, and they returned
home the last of the week thoroughly
inbued with paint and craftsmanship.
On their return home they immediate
ly started to organize the men under
them for big drive for new business
for the concern, through which the
company hopes TO increase its busi-
Tess by $4,000 a week.
On first thought one can hardly
grasp the Importance Of this company
from an advertising standpoint for
Alma but when one considers that
each manager who has ten counties
under his control has in each county
one or more representatives on the
road all the time and each car of these
representatives bears a brass sign
on each side Of the car which reads,
"Ex- -Cel-All Products, Alma, Mich,
it is more easy to grasp the publicity
that will be derived.
Another feature Of this organiza-
tion is the varied locations Of the
officers, some of whom will make
their headquarters in Alma while all
OF them will during periods Of the
year find it necessary TO meet in Alma
while the district managers must
nessarily come and go quite often
between their men in the field and
the factories.
Many attended from other states
some coming from Minneapolis, Chica-
go and as far west as Denver, who
are 10 become interested in this COM
pany.
During this two days meeting the
following appointments were made:
General Manager: NJ. A. Bambor-
ough, Chicago.
Asst General Manager: ID. A. Kitch.
Chicago.
Financial Managers I. A. BAN
borough, Marion, Mich; II. J. Mas
selink, McBain, Mich.
General Sales Managers: John c.
jenkins, Big Rapids, Mich; Albin
Johnson, Big Rapids, Mich.
General Merchandising Manager:
Otto Sanderhoff.
Supt. of Buildings: u. r. Cetchel.
Publicity Manager: n. A. Miller.
Mt. Pleasant.
Legal Department: James C. Kress.
Alma.
Factory Manager Paint Factory:
Bert Preston.
Farm Department: Otto Dieterman.
mcBain, Mich.
Auditor: A. y. Fish, Chicago.
Office Manager: Henry vane, Cad
lilac.
District Managers: j. b. Haimer,
headquarters Saginaw; Paul Ohm
stead. headquarters Holly; Geo. Rex
ford. headquarters Grand Rapids;
Fred Courtiss, headquarters Lake
City; A. L. Maxim, headquarters Big
Rapids; b. r. Getchel, headquarters
Lansing; A. Mcleod. headquarters
Alpena; Grant Howard. headquarters
Petoskey.
The next move of the company will
be to bring into Alma all Of their
EA- -Cel-All retail store representatives
just as soon as the factory is COM
pleted which will be the early part Of
next month these dealers 70 be made