Arizona republican., 1918-05-26
KEYSTONE FILMS
 TELL MAR STORY
 FROM MANY ANGLES

tEGIbf tuiIuut IuuO66O
 Big emergencies sometimes demand unusual measures and the novel story of how Cleveland branch of the Fire stone Tire and Rubber company 'came through" a few weeks ago is being told to thousands of moving picture audiences through the Universal News Weekly
 During the recent fuel shut down" Manager J. E. Mayl of Cleve- land found himself suddenly con- fronted with an order for Giant truck tire for immediate rush delivery to Coleman & Burnett, Ffrestone deal- CTS at Lorain, Ohio.
 A disabled motor truck part of a cross country transport blocked the progress of the entire train and with existing freight embargoes and no avail able truck delivery, the matter of get ting tire to the truck was a baffling order to handle. With typical Fire stone resourcefulness, Manager Mayl 'commapdeered a friends ice boat and the delivery was made on this unique conveyance in record time.
 Alert for all photographic news the Firestone film division had Cleveland photographer grinding out the film story within an hour from the time the branch telephone communication barred the situation. And now the partons of 5000 theaters in the United sr<a Firestone film story in the Universal Current Events.
 Only One Instance
 This is but one little instance of Firestone activity in motion picture advertising.
 \ Long aware of the importance of the | film as an educational and interest creating means of exploiting Firestone products, the Firestone company has made extensive provision for this me- dium and has pioneered the field from an industrial standpoint. Every 24 Ihours 15 million persons have visited down town and neighborhood picture shows in the United States. They have spent approximately $2 900 900 in each of these 24-hour periods for this amusement.
 Firestone Events In Film
 Our country now possesses the keen- lest appetite for news of its entire his-
 tory, and motion pictures have pro- lvided the easiest way to gain this knowledge. Under the present stress Iof war, giant industries have become ,the pulse of the nation. The news that abounds in every great manufac- Turing organization is therefore of in ltense public interest
 During 1918. Firestone will interest Hundreds of thousands of car owners
 with it's news film stories, of grea' educational value to them. In thous-
 ands of theaters in the United States
 our dealers neighborhood theaters-
 Firestone publicity will appear practi.
 cally every month. It's a gigantic ad
 vertising service. free to dealers, ana
 made possible by exclusive arrange
 ments with the worlds largest manu-
 lecturers and distributors of motioI
 pictures.
 Other Films Recently Released The famous Tire Abuse" crusade 0
 Firestone Test Fleet No. 3, stirred tn,
 car owners of the. entire east to ss,, need of more thoughtful driving. Gov
 ernors. mayors, newspapers and deal
 CTS all supported this splendid move Iment The Universal News Week. !film of Mayor Mitchelps welcome t the fleet in New York City induce,
 car owners of the entire country |. learn more about the campaign fren nearby Firestone dealers.
 Likewise a film of our syockholder
 meeting-the largest on record--hel . December 15, 1917, was released t
 these 5000 motion picture theater. ,, Under our service flag of a thousan stars, the great army-90 per cent C our 11,000 employes-posed for tn : movie cameras and cheered Presiden H. S. Firestone.
 ! Biggest Film of All Coming ? While the Firestone company hs | lused films extensively for advertisin { purposes, they have also devoted con siderable time and money to putin 2 forth pictures of an educational natur e land next month will see launched th . biggest film of it's kind ever shown i l ;the American public.
 6 It is a wonderful film and contain s an object lesson that will carry to ever man. woman and child a warnin e ldestined to arouse the whole nation i h greater caution-the conservation ( y life and limb. It is 8 picture full { n thrills and exciting scenes. It teache
 a great object lesson. Complete de
 itails of this remarkable film will h
 announced later.
 In the meantime get in line wit c these tremendous motion picture activ o ities. No company is molding publi = opinion any more extensively nc e leffectually .than Firestone through tt u medium of film.
 | Dealers, salesmen and every membs r of the organization should use this a
 leverage for increasing their sales