The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-12-22
|flEASE Of TRUCKS
r.
IS BIG PROBLEM
49,

0f course. the one thought upper
ost In the mind of every motor truck
eaIer just at present is. what will the
fturn OF peace and the release OF
pr country's enormous motor truck
reduction for commercial purposes
can to the Industry
VIII the market be glutted or will
e Increase in the demand for motor
ucks which today exists all over
7e country absorb this production!
Few men in tho country arc bet
qualified to predict on this sub
let thatc r. Dunbar. president OF
Re Clyde Cars company. msnufac-
rers Of Clydesda1e motor trucks.
Mr.. Dunbar occupies the unique
bsition Of being not only president
the company but one of the largest
Misunderstanding the Clydesdaie
|ucks tn Massachusetts and sur
Runding territory.
When Interviewed on the subject,
r. Dunbar disclaimed any ability as
prophet, but he did have some In
resting and logical views to advance
the subject.
~ am n great deal more afraid.
ID MI Dunbar, that our factory
~ Dc 1ble III EFpuutp tiioOSh "
r'slY the demand than that it will
-oduce more than can he sold
II have been In the automobile
tsiness for a good many years and
we haU~a chance TO watch the devel-
3ment a0f the motor truck indus
almost since the beginning.
To my mind. II has never been
1estionvscf the size OF the market
d motor trucks nor the probable
snebar OF purchasers,
There is a ready market today for
illio7s Of trucks in this country.
eTha safe of motor trucks has been
nited by the ability Of the motor
uck saIes organizations 10 prove 10
ch individual buyer that motor
ccks would actually effect an econ.
ny In his delivery department.
And un 10 within two or three
kArs ago his had not been an easy
Atfer
I'm many lines Of business Il could
u be done al all IN other lies tho
Arr IN of profit shown hy motor
ucks was so small as 10 Leave room
r doubt in the purchasers mind.
The reason for this was because
Il motor truck Was in period Of
olution
Its life was short, It's up-keep,
81.
"During tbs war. however. this situ-
ion has been entirely changed.
in the first place, the motor truck
ks developed more rapidly fSlrfng
e past four years than II did IN the
evious ten
''Tha exacting requirements milf
nv service made II absolutely recess
fy to produce trucks stronger.
niger lived. and more durable than
ia ever been dreamed nf before.
And they did stand ~,
MILITARY use proved 10 the world
4 motor truck il without rival
an economical means Of transporta-
IA for all short hauls and even for
ne rsss-country hauling.
The public has become convinced
this. Because houses today rec
Inixe thar they have got to come
mo. Or truck haulaec. If they are
'rg to he able to compete success
lily
TODAY the motor truck salesman
N absolutely prove 10 practically
rrx husinasA hnuae in exc ~ hnst-
~s line that motor trucks siil affect
sfssS7 SAVING IA ~ V g. i
ssrhe spwerp iyfas s~>sa * sc r
practically all the leading makes
trucks removes nj! question OF
|ubt regarding these savings.
I'VE are impressing ON every
ydesaale dealer and salesman that
! market for motor trucks Ia prac-
Eafiy uniimited--that with few ex-
ptions every business house of any
c In his territory viii buy motor
acks eventually that his business
IL year is entirely dependent upon
W fast he gets around to these bust
10 houses and proves to them exact
what motor trucks viii do for them
day.
And that furthermore. he now has
mass Of evidence that will prove
IL to them without question Of a
uht, IL xprese-ted properly-+-evi-
nee In the shape OF the records mo-
trucks made in military service.
cords which motor trucks have
ade In crosS-country hauling. rec
a. which motor trucks are making
the service of thousands OF the
kxest concerns in the country.
with euch proof az this to offer
IA with good dependable truck to
|ck II up, no dealer need worry over
over, production Of trucks His
hsinesa will entirely depend upon
! own energy and initiative