Evening journal., 1918-01-19

So closely has the motor car become
dentfned with present day American
life, that It requires but moments
consideration 20 realize that It Is Just
IS necessary an Institution as the tele-
phone, the telegraph or the railroad.
Perhaps the most obvious as wen as
lhe most important role Of the automo
bile is that Of a time saver In this
hilsflinC country Of ours time is an all
important element. To Europeans the
speed with which Americans put
through their projects has always been
a marvel Il was America that first con-
seived the possibility Of sending a To-
,omofive speeding at sixty miles an
bour. And it was America that frst ap-
plied the smotor car TO the task 0f
increasing the efficiency Of modern
business. Through its oflces we have
speeded up transportation. widened
operating radii and made distance no
longer a matter Of miles but a matter
Of minutes.
Imagine. II YOU can. an America
without motor cars and YOU will have
an America seriously hampered com
mercially. Can you picture the rush
NOUN IIaUlif ~ AullAAAAHA a ENAN 80 NH--
modern city life, transformed sud
denly TO a tangled Jam OF horse-draw..n
vehicles? The smooth deftness with
which the traffic policeman handles
the swift moving motor craft would
be impossible. and the accomplishment
now a matter OF hours would be drawn
into the days.
But even were the motor car to be
rTstEfnmnn NNl
could no longer depend entirely on ths
borse Durine the psst ten years lt has
heen plainly evident that the day OF th'
horse h numbered Day by day mar
has been placing more and more ue.
nendence upon his swifier mechanical
beast Of burden. Gasoline is cheaper
than oats and hay.
hos FALLEN far below the records OF
nrsvious wears. Then with the outbreal
~ war i'm 1914. European governments
cent hundreds Of buyers into this coun
trv 10 purchase horses for army use
In this way from our already deplete'
ranks Of horses were drafted hundren
of Thousands more and o greater shar
~ the work once done by the hoIs
,n farm and city was taken over d.
the automobile. en-.
More and more the importance OF tn
automobile as applied TO business III
has been made apparent. But the cil'
man holds no monopoly on the auto
mohile You have but to resort u
available figures, or, better still laA
n trim Through q thriving agrlcullura
community. TO realize that the Amer
tcan farmer Is now one Of the mos
consistent BUYERS Of motor cars.
The farmer who formerly depehue
on his horse and buggy as a means
transnortation from farm TO CITY, mon
eifs al the wheel Of his automophe an
makes the trip in a fraction OF l'i
tims formerly required under the oi
regime. .od.,.
As a result the farmer OF toaas
better informed m8u than the iarne
~ Yesterday. He Is no longer lsolale
frorn society. a matter of ten, mice
or twenty miles. when the weather
bsd no longer keeps him from altenl
inc his Grange meeting, or nearing
lecture on scientific farming ~ ll
cifv He can drive 20 town In the ever
inc after his DAYS work IS done. Whe
he rafnrns at nieht there Is no nor.
"a unbitch: he merely runs his car lhl
bis garage and it Is there until mori
ING He covers more territory, sees no
otber successful men are conducuH
their affairs. and runs his tarm as
business man runs his estaDlsnlnen en
MOI the least important aid tnat u
outonobile has been to the Amellca
sorrner is the added attraction u o.,
lent IA farm life by banishing lonel
ness and influencing the young me
.L-4 ,,,,,1 life be not without its a
fractions after all.
The medical profession as a VINO
has adopted the motor car. Every 90
for drives his car winter ana SUNNI
while making his daily profession
calls. Were he dependent on the nor
and buggy his working radius Wou
he seriously hampered incidentally,
an emergency call comes H. VIII
Ulick response may. mean the saNiI
NJ a human life. the physician II
cross on his radiator permits MIN
exceed the speed limit and rush nr
aid when It is needed.
The city statesmen who drive mot
cara have automatically widened the
working territory many times owe
This has enabled business concerns
extend better service 10 their custor
ers. ..
Consider how our cities reflect the
fluence Of the motor car suburb
towns have sprung up miles from .
business centers, their inhabitants q
pending almost entirely on autom
biles. The hanson cab has almost q
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n LIZ.