New-York tribune., 1918-09-08
Wilson and Baker
Become Ad Writers
For New War Loan
Treasury to Rely on News
papers FOX Publicity in
Pushing Next Campaign

WASHINGTON, Sept. 7.-Newspaper
display advertising will be relied on
more than ever to sell bonds during
the fourth Liberty Loan campaign,
which opens September %. In full page
and part page advertisements, desi gned
by trained advertising men, the story
Of Liberty bonds VIII be borne home
10 newspaper readers. The campaign
VIII be one to advertise the war as
much as to sell bonds.
Frank h. Wilson. publicity director
FOR the loan, 10 day announced his
plans for newspaper advertising. De
signs and copy for the advertisements
already have been prepared and will be
supplied free in the form Of news
paper mats to daily or weekly publca-
tons. The government Win not pay
newspapers for the publication, but
local committees VIII canvass mer-
chants and business interests in each
community to pay for the space.
The Western Newspaper Union has
been made the publicity bureaus
agency for preparing and distributing
mats.
Probably the first of the standard
advertisements to appear will be the
full page autographed copy OF Pres .dent
Wilson's appeal to the American peo-
pie to support the loan, TO be pub
lshed September 28. the opening day.
Some of the headlines for the adver-
;isements and their authors are:
The Enemy Is Watching. The Su-
preme Moments Of Our Struggle with
Germany Have Now Come BY Secre-
tary Baker
dollars That Fight" By Senator
Lodge.
The Army and Navy Will Dig the
Huns Grave, but-We Must Furnish
the Spade."- By Billy Sunday.
Money Makes the Ship Go."-By
Charles M. Schwab
What Do You Mean Afford ?"-By
George AIDE.
Rudyard Kipling, Samuel Gompcrs,
Wilbur D. Nesbitt, DR.. Frank Crane and
George NJ. Conan are among those who
have written copy for the ADVERTISE
ments.
Plans for stranging hundreds Of
millions Of dollars worth of oil stocks
and other speculative securities which
the government considers unnecessary
in the war emergency and hindrances
to the sale Of Liberty bonds were an
nounced to-day by the Capital Issues
Committee. Within q few weeks the
committee hopes to stop absolutely the
sale of all stocks and bonds not pre-
viously submitted to the committee or
its district agencies for examination to
determine whether the issues could not
better be postponed until after the war.
Although this is only part OF the gov
ernment's general programme for con-
serving credit along with materials and
men, the action was FASTENED by reports
that promote are taking millions Of
dollars of Liberty bonds in exchange
for stocks of doubtful value Turing in
vestors with the specious plea that by
thIs means their money does double
service for the government.
The traffic in doubtful securities
alone. heretofore not submitted to the
Capital Issues Committee. amounts to
between $250000,00 and $3.50, 100000 a
year, the committee estimated.
Economic vigilance committees will
be organized INN medately in each
Federal Reserve district, with at least
one member in every city of more than
$4,000 thousand population.
The committees, it was announced
day, also will report on all seem
ingly unnecessary projects, such as
construction of new buildings, indus
try extensions and road improvements.
Later this information viii be used in
an effort to cut off the supply of credit
to non-esscntial construction.