The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-09-06

New YOrk.-Thc trade. which means
the vast multitude Of people engaged in
the making and selling Of wOmen's ap-
parel has at last sounded warning TO
those who buy too far ahead Of the
seasons, advises wcll-knOwn fashion
correspondent.
The public has dcpOrcd this condi-
tiOn. II has been we'll known for sew
eral seasons that The average woman
did not care To buy Il straw hat In
February and velvet hat In July, or
to have all her autumn clothes offered
to her the first of September with the
assurance that they were the fashions
that would rule throughout the winter.
She has been often betrayed. and that
betrayal has not so0thed her irritation
against those who sold her the clothes.
It Is the fact also that the trade Ia
turn has found itself caught In Il
net that tangled and inynlyrd IT, md
compelled each individual tp struggle
for success in Il manner contrary 10
The dictates Of reason and SolTirty.
Through this web Of circumstances
everyone has come 10 Il feeling that
something must be done In the crru-
tiOn Of new fashions long before the
season for which they are Ia be- worn,
md that the public must follow the
lines laid down by the trade cnmpcti-
tors.
Right here lies the extraordinary
gamble to women ln buying clothes
early in the season. Right here lies
one Of the greatest sources Of money
waStagc. Thousands of women, who
have no way of knowing what the
fashions will he as The season ad-
vanceS, buy what is said To be new as
the season demands change
What they buy in September has
probably been bought 10y the shop in
June. To keep up with the rising tide
Of forehandedneSS. the manufacturers
make the clothes earlier and earlier,
and the ready-tu-wcar shops and de-
partment stores, rs a rule. buy these
clothes as early ms the manufacturers
make them. and got them out at the
very moment there is "a slight demand
for them.
What happens?
In October and in April th" real
fashions come out for each season.
Hundreds Of wGmen-nay, thousands
are faced with the fact that they have
bought gowns, or wraps, or hats that
are not in keeping with the new
clothes They have bought clothes ar
ranged six months before the authen-
tic exhibitions of new and SeasonabIe
apparel.
What happens next:
The woman who can possibly Scrape
up enough money 10 buy a new outfit
does 50, and she also spends extra
money on Seamsup~S or little dress
maker to have her other clothes re-
modelled Therefore, she spends twice
her allowance on clothes.
Panic Has Produced Careless Buying.
Many of the traders in apparel real
iZe that panic and Il form of CONNER
cial hyStcria have resulted in a large
amount OF early buying, which is not
fair either 70 the individual or to COM I
mercc. Every shopper has shared the |.
same experience this last year Of be-
ing told that it is wise 10 buy ut once /
the articles needed, because they might !
not be Obtainable ar q later day.
This has resulted i'm Il certain meas !
ure Of boarding, which the government |
does not allow in food. Ii has already /.
resulted in severe waste of individual .
money. Women, feeling the press of |
this panic, have gotten clothes in ad. .
vance Of the season, and they now find |
that there are just as many to be had .
aS six months ago, and that the shape
and texture have changed.
Ii would be a far wiser method of .
spending ones money to buy a little,
at the necessary time. representing the
best there is ut that moment.
There will always be material of