The Cordova daily times., 1918-01-26
Story of Gugg0nheim s
 Is Wonderful Record

T brains but with great deal of ten acity and l will select the tenacious one every time.
 Then, tact is very important. I would rather employ a person of no extraordinary ability but who had great tact than one of conspicuous learning and intelligence without tact.
 Judgment, initiative, energy, all these are most desirable and valuable qualities. But, above all and beyond all, you must have tenacity and tact"
 One of Mir. Guggenheim' favorite aphorisms in his business is What is everybods business is nobody's busi- ness" He therefore sees to it that all details in connection with the busi- ness are carefully and efficiently looked after,
 I asked one of Mir, Guggenheim S closest colleagues what were his most notable qualities, how he had gained leadership in the smelling and mining business, why he had outdistanced all competitors. The reply, after careful deliberation, was:
 First because of his phenomenal judgment, his ability to size up a situ- ation correctly. Second, his faith in the future, his confidence that the country and the metal industry and science would progress and develop Third, because of his extraordinary faculty for handling other men, for in fiuencing them to see things in the large way he saw them himself; his knack ot inspiring courage and deter imitation in those associated with him. Fourth, because of his policy of treat ing his people thOughtfully and gener- ously-l mean his wOTk-peOple as we'll as his executives and engineers and others high up. Fifth, because he has not been afraid to take chances, to spend one million dollars or fifty mil lions-as in Chile, for example, where a huge sum was spent in a most in- accessible part of the @Yorld before there was any possibility of immediate return"
 A tiny craft which left the shores of Europe in 1847 and was storm 1 tossed on the Atlantic for four long months bore to this land Simon Gug genheim, the first of the Guggenheim family to come to this country from Switzerland. With him came his son a young lad, Meyer Guggenheim founder of the Guggenheim fortune and fatter of Daniel, the present head of the family. Meyer gradually built up manufacturing business of con siderable size and variety. He mar ried a Swiss lass, Barbara Myers, and to them were born the Seven Gug gonheims." The elder boys entered the Swiss lace business and developed ii wonderfully. This field however was limited-tOo limited for the com bined energies of the maturing sons Paving, through a kindness, aided ? friend to handle a mining property Never Guggenheims attention was di recCed to that sphere. Ifs race had always had a natural affinity for met 2l5 and had played an important role ia the history of the metal industry Meyer GuGGenheim probably figured os had many of his ancestors, that metals do not go out of fashion, do not burn up, and can always be turned into cash. Here, he concluded, was a field broad enough for the activities Ol all his sons.
 He summoned them all to the family home in Philadelphia, where all the children had been born. He related to them Aesop's fable about the seven sticks which could be broken easily when separated, but which when bound together could not be broken. He told them that if they would all join and work together Loyalty and indus triously they could achieve what none of them could hope to do alone.
 Then he portrayed to them the po- tentialities of the smelting and mining industry and offered to help them to get modest fOOthold in it. He i'm pressed upon them that, while he would aid them both financially and with advice to get a start, you must kick for yourselves; you must build up your own enterprise"
 As already told. their first venture was a shelter in Colorado But they looked for and shortly acquired other interests. There were seven of them, all active, ambitious, optimistic, ready to rough it and ready to go anywhere, do anything and suffer anything to contribute to the success of their new No mountaineer, no pros pector knew more hardships than the Guggenheim brothers went through
 The Creator, they soon discovered, had invariably deposited mineral