Every evening, Wilmington daily commercial., 1918-09-14

For your boy and my boy.
And all OF tho bows ont there.
Let's lend our money 10 the : l.
And do our share
Every bond that we are huNinG
Will help to hold the fighting line
Buy bonds. buy bonds.
For Your boy and mnc,
This is the chorus of y our Boy and
My Boy. the new Liberty Bond song
that is going To sell slN billion dollars
worth Of bonds Ia help win the war It's
copyrighted. but copies will be dlstrlbut
ed BY Liberty Loan Committees, and the
chorus will be- used on slides IN the moving
picture houses.
Publicity plays a part Of ever Inereas-
ing Importance IN the floating of Liberty
Bonds. America rs the country OF adVer-
tislng, and no institution or corporation
better appreciates the value OF advertlS-
ing than our Uncle Samuel who now has To
float huge loans to pay hls war bills.
Publicity doomed large IN third Liberty
Loan, il looms larger in the fourth, and 50
it goes on, with every agency available
called into service. Richard l.. Norton Is
chairman of the publicity committee Of
the Third Federal Reserve District, and
he has shaped out wonderfully compre
hensivc program, that ought to bring the
loan before every man, woman and child
In the district. Ii any guilty soul escapes
buying bond, 1t will certainly not be the
fault of the publicity department
400 REELS OF MOVIES.
The Third Federal Reserve has been
allotted 400 reels of moving pictures, the
majority of them 100 feet in length, few
Of them 900 feet They can be booked for
display on the opening day of the cam
paign, September % and all during the
drive The films are by Charlie Chaplin,
Douglas Fairbanks, William Hart, Mary
Pickford Dustin Farnum, Pauline Fred
erick, Geraldine Farrar. Dorothy Gish
Scenario by Griffith, Mabel Normand,
Clara kimball Youngand other well-known
stars. These reels are all furnished free
to the movie houses within the district
on application to the booking companies
of the various stars
WAR EXHIBIT TRAIN.
Two trains have been allotted to the
Third Federal Reserve District by the
Treasury Department, one to be used in
Pennsylvania, and one in New Jersey and
Delaware These trains will hold dis
plays of war trophies captured bv our
troops in France, including cannon,
trench mortars, ammunition, etc Guns
and ammunition used by our troops in
France also will be shown. The schedule
OF these trains will be widely advertised so
that everyone may have an opportunity to
visit them, and in many instances speak
ers will be aboard TO talk at stopping
places.
POSTERS, SIGNS, BUTTONS
Posters in IL different designs have
been prepared for distribution We will
awake some morning and find Whining
ton ablaze with Liberty Loan. And there
will be signs galore. One Of them is called
Pave the Way to Berlin Every person
buying a bond Is gwen a sticker on which
he writes his name, and then puts it on
the road to Berlin, the idea being TO com-
plete the road by the drive.
All kinds Of rewards go to the bond buy
ers. There will he buttons of course no
loan could be fioated without the ubi-
quitou5 button. Then there will be win
dow cards. automobile shields, poster
stamps for stationery, circular stiekers for
clocks, Time to buy bonds, and badges
OF various designs.
AND THE DAILY PAPER.
The newspaper, the greatest Of all ad-