Omaha daily bee., 1918-11-21
OMAHA LOGICAL
STOCK MARKET,
DECLARES HOWE
Armour Manager Explains the
Beneficial Features of New
and Unusual Publicity
Campaign.

R. c. Howe, manager of Armour
& Co., told the Rotary club at the
Fontenelle hotel, Wednesday noon,
of the unique advertising campaign
now being conducted by his COM
pany in this territory. The ads re
full newspaper pages and are now
running in the Omaha papers.
THE whole idea Of this campaign
unique" he said. Each ad ad-
vertises Omaha first of all. Men
ton of the Armour product is
merely secondary. Each ad also
has a patriotic appeal, urging people
to help the war work campaign and
to keep their Liberty bonds.
"We urge stock men and farmers
to patronize Omaha stores and job
bing houses, showing them that in
proportion as they build up Omaha
they will enhance the values of their
own properties. In way the cam
paign is selfish because we believe
that our business will prosper in
proportion as Omaha prospers.
Omaha Logical Market.
"We believe that the Armour
products are so good that their use
will grow almost automatically.
Therefore we are trying to show the
people another reason why they
should buy our goods, namely, be-
cause of the good we are to this
community.
Omaha is today the logical live
stock market of this country. Long
ag Albany. N. Y, was the main
livestock market. Later Buffalo,
then Cincinnati, and finally Chicago
became the big live stock centers.
Omaha, as the great gateway to the
grain producing areas of this coun-
try and the great railroad center of
roads leading from the live stock
areas is the great livestock market
Of the future.
Tremendous Business.
Last year Armours Omaha
plant killed 1,3S0,000 head of live
stock which cost about $75,000,000.
We shipped out more than $4,000
cars of finished products. Our pay
roll was more than 100000, sup
porting $500 families and prac-
tically all this money was spent in
Omaha. We purchased more than
S,500,000 worth of supplies in
Omaha.
People don't realize what vau-
able thing the packing house is. The
mere value of the dressed beef is
from 10 to 20 per cent less than the
price we pay the stockman for the
live bullock. The rest is made up
by byproducts which we have de-
veloped. We use up every part of
the animal. In the last three months
we even developed a product which |
stops the flow of blood. This was
carried by our soldiers in France. A !
bullock slaughtered in a packing
house yields from 81 to, 50 more of
value than the same bullock slaugh-
.ered on the farm where all these
oyproducts cannot be utilized.
Tells of City's Growth. |
when | came to Omaha 20 years
ago the grass was growing in the
business streets. 1t wasn't an at
tractive city to shop in. Now stores
ard other industries have been built
up and we believe that there is no
better city for the stockman and
farmer to visit and do his shopping
when he markets his Stock"
Mr.. Howe presented copies of
the series of page newspaper ads to
The Rotary club.
He was introduced by A. M. Gil
Ian as "a boy who went into the Of
flee of P. D. Armour "a years ago
as Office boy and made good and a
man who started the Omaha plant
of Armour & Co. 20 years ago and
has developed it to its present proud
position
The Rotary club will make an eff
fort to get 100 per cent of its men,
bers to become members of the
Omaha Athletic club. A room is to
be set aside in the new club house
for the use of tthe Rotary club.