The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-12-29
TRADE WITH BRAZIL
HAS GROWN RAPIDLY
DURING THE WAR

~" UUlIlNu I'LL WHl
'ne New York, Dec. 2S. 49, Unitct
. States manufacturers and exporter
:ntere have increased their trade in Brazi
and other South American countrie
by more than 100 per cent since tn,
- beginning OF the war, according Il
]. w. Sanger trade commissioner o
,hy the United States government bu
,J oh - reau OF foreign and domestic com
- merce, who recently returned from Z
rbo survey OF the business opportunities
-" south of the equator.
Imagine ten large stores in one
NE big city, and one OF these stores do
rH ing more business than all the other
nine combined" declared Mr. San
ger, and that will give YOU some
idea OF the position wc are in today
''''' 1t is an amazing record. We are now
o"e' selling South American countries
nnet more than half OF everything they
lSua import. Our total export trade is
/ lac now counted in billions OF dollars.
,an The commissioner said that with
Br the signing of peace treaty prac-
, le, tical certainty within six months or
;,or year, il is not a day too soon to
49, begin making definite plans to meet
the keen competition in foreign
'e trade that must come almost immc-
ears diately.' The hundreds OF millions OF
ltur dollars invested in new factories and
ON ships he said. mean that America
ade must find fresh outlets Tor her en-
met .erprise and industry.
vim, I'VE need more and better direct
Az representation OF our manuiactur-
,ssn ers in the important trade centcrs OF
' Brazil and other South American
"t countries" he said. This may come
lIl' about through taking the fullest ad-
u vantage OF the new Webb Export
ut Trade Act, or in other practical
i've ways.
thi Fast Freight Needed.
ID 1--WE also need a fast and regular
IS d freight service to every important
mpt port OF Latin America said Mr.
ro Sanger. without it we will be as
crippled as department store that
depends upon casual messenger boys
-, to make deliveries. Then again, we
must be prepared to meet the actual
lie needs Of these countries regarding
eS the extension of credits.
ven THE biggest single incentive to
/ foreign trade is foreign investments. |
tee Unfortunately our holdings in South T.
olu America are practically negligible. In
, /. short time our immense surplus |
!, capital will seek investment. Brazil |
in particular needs this capital and
pp' will pay us handsomely for it.
How many people in the United |
IE States know that Brazil alone is
larger than all the United States;
Il yet. except for its thinly settled coast
1 line, is practically untouched? 1t is
one OF the richest countries in the
tic world and is destined to develop
$ along similar lines to our own coun-
g. try in the past hundred years. 1t has
70, every natural resource that we had
a and, in addition, others that nature
80 did not give us. Our talking ma
AZ chimes typewriterS sewing machines
II safety razors and multitude of
other American products are stan
n dard with Brazlians today. 1t is up I
5 to us to make just as well known the t
, s thousands of other products that 4
.ir we make and that they need Just {
" as much. i
h. To accomplish this, Mr. Sanger
- said, it was necessary for Amer !
lean manufacturers to advertise their
: goods down there In South Am
& erica he said, advertising methods !
are crude and much as they were in t
the United States 80 or more years q
- ago.
\ 1--WE have scarcely even begun to r
-, use this power, this promoter OF I
" sales and good will, in South Amer a
Il lea, continued Mr.. Sanger. I have
unmstakable evidence that the peO- t
< pie OF that country respond amaz- il
?, ingly even to the crude forms OF ad-
vertsng Offered them. b
'Buenos Aires, the capital OF Ar c
gentina, has splendid newspapers, c
T with circulations ranging around t
t 10000 daily. Brazilian dailies have
l proven excellent mediums for ad- p
vertising. i.
t, "The biggest thing that could hap
n pen to advertising down there would
1 be for broad-gauged American ad-
vertising men, to take more interest
IN it. These countries await the slim Y
ulus OF American advertising genius
. properly adjusted to meet their need
But let the American advertising
. men put this in their note books:
J, Spanish is the language OF all South -
" America except Brazil, where Por- -;
, tuguese is spoken. Brazilians are OF n
, Tended if you write or speak to them
= in Spanish"