Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1918-03-22
CHERN0WSkrS
STORE FOR WOMEN
Splendid Portrayal Of
New Styles Hold Sway
at Spring Opening

Fashions are changing with such
sublety these days, 1t is indeed q
problem for one to come forth in suit
or dress which proclaims a radically
new style. A nipped-in hem, a diff
ferent collar, variations of the waist
line. appear over night like mushrooms.
Two certainties there are-the slim
silhouette and the absolute simplicity
that stamps the well dressed woman Of
this year.
In substance this was H. Cher
nowsky's resume Of Spring develop
ments in dress. When asked by a
Journal representative for short
| statement on this season styles.
Following this general statement a
more minute inspection of the store
began. 1t seeemd quite natural to be-
gin with the Coat and Suit Depart
ment.
This Is where Mr.. Chernowslsy holds
forth at his best. BY his close UNDER
standing OF feminine needs and famil-
iarity with New York, Boston and
Cleveland markets he has contrived
some how to assemble a vast assort-
ment of styles, colorings and fabrics
that defies the shortage of wool, linen
and other materials.
At the head of the list comes the
Printzess line which, as advertised.
stands for distinction in dress. Ev-
cry suit or coat bearing the Printzess
label is absolutely guaranteed in ma
terial. workmanship and style and
prices in spite of all that has been said.
are most appealing.
Most jaunty is lavender silyertone
velour with pussywiIlow taffeta lin
ing, one of the show coats of the dis
play. 1t is a beauty. One could go
on almost forever in the fascinating
business of describing the beauties of
this attractive gathering at the coat
and suit corner.
In brief it may be said that the new
modes are every one crisp and smart,
appearing in every desirable coloring
in all favorite fabrics.
Coats panelled and colared effects.
novelty styles, pleated coats, belted
/ models, new funneled and patch pock-
ct Ideas. Suits of tricoting tailored
type, bolero styles and many other
fetching models in the most service
able fabrics.
Dresses form another important item
on the spring shopping list. OF course
Chernowsky's will contribute all the
pretty and enchanting new creations.
Tricotines. serges, Jerseys, Poiret Twill,
etc.
The most stunning skirts iinagin-
able. in a dazzling array OF coorings,
are ready for critical inspection at the
head Of the stairway on the second
floor Baronet satin. nile green's, beige;
dove gray blend with an amending as
sortment of styles and fabrics.
On the first floor the usual attrac-
tive displays of underwear have been
freshened up with new arrivals in all
the departments of sundry dress. There
are fluffy things Of understandable
daintiEess and genuine Billy Burke
SLEEPING Suit. Here also are the
gloves, hosiery, neckware and all the
loved accessories of carefully dressed
women.
AS a fitting index of the stores in
terror are two stunning window trims
which We're arranged by the Young la
dies OF the store. No one could detect
that anyone but an expert had had a.
hand at this artful decorating. This
work was formerly Stanleys but he
had best look well to his laurels when
the war returns him to his native
heath.
r. f. Halliday of Lewiston was a