Arizona republican., 1918-09-22
(By M. E. Bemis of Phoenix Chamber
 of Commerce)

ln me midst Of reading war news doing Rcd Cross work bidding good bye Co departing soldiers. helping to put over Liberty Loans and many other duties. the busy housewife has been trying 10 keep step to the Hoover music. and though sometimes. this has iecmcd Co her fox trot. and sometimes a dirEc she has done. her best.
 When tho word went out. very short iN after the United States declared war, that potatoes were needed for planting. the housewife very prompt ly began Co cast about. for some sub stitutc. and as we know the co-opera- tion between the housewife and the farmer resulted in tremendous crop Of potatoes last year. and then the Hoover music changed from slow time to quick step-but the housewife kept step. lt may be that prices had some thing Co do with the big crop, so far as the producers were concerned and also inc prices to the consumer may have had some influence on the housewife, but that as Kipling would say "is an- other story" The fact that we wish now Co emphasize is that when Hoover said "cat spuds," the housewife served them up in more different styles than Wc had ever dreamed of.
 As it was with the potatoes. so it has been with wheat products and so it is going to he with sugar and any hing else that Hoover may find that Wc arc short or long on as the case may he-that is with one little ex- ,eption.
 one day during those first few months. when we all wanted to do something to make our neighbors more IInnVpr asleep and sent out tune called Don't Drink the Milk That the Calf Is Bawling for This was set to slow music and got by the censor in HooVer's $ office. The housewife duty bound. fell into line with perfect step. By and by someone found out that there wasn't much demand for milk and butter, the dairymen said they could not produce milk at prices they could get for it and make as much as they could to sell inc hay and silage that they were feed- ing to the COWS. Then somebody woke up The popular air just mentioned was called in. "The Tune the Old Cow Died Ofr' was set in double quick time and sent out with new Hoover ized words 10 the effect that the old COW would be a goner sure enough if folks didn't use more milk and more I men started a new swan song with the title You Are Killing the Cow That Is the Mother of the Golden Calf" Neither tune proved popular though. for once the housewife failed io keen step. Maybe she was tired more likely she meant it when she said she couldn't afford it."
 Spuds go up. bread loaves get shall or. canned goods go up, meat takes a jump, and so long as Hoover says it is an right. the housewife pays the price and complains not at all, but not so with milk.
 Now someone went around and in tcrviewed a number of housewives and he came to the conclusion that most of them regarded milk as a lux ury Ike pinapples. squads, fruit cake, silk hose and cigars. Milk was only necessary for infants, invalids and calves. Ut was really surprising" so tho investigator said, "how quick some infants grew up after the price of milk advanced"
 Butter" the housewife said "could hc substituted with olcO, cottolene and a host Of other vegetables and mineral oils" not including the oil of the cas- tor bean. partly because the govern mcnt needed that for airplanes, ant partly-iust because "cheese-every- body knew that was a luxury the same as honey and folks could just as vel io without it."
 good many years ago. away back In Grover Cloveland's time. there was very famous statesman who in Cx- plainine a political overturn in a cam pairn in which the tariff was the prin- cipal issue. said, "The shopping women did it" Without entering into any discussion as Co the merits or demerits of this particular camapgn issue, it is fact that the famous statesmen'' opponents had done a whole lot of ad- vrrtising. giving the why's and tho vhcreforcs of their contentious. No nody has made much of stir about advertising the merits or demerits oi milk and butter and cheese and until someone puts up a big "holler' it is more than likely that the busy house. wife is going right along economizine tsl on milk and butter and incidental 'v killing tho COW. etc"
 A lot of scientists at one time and another have figured out that milk anc other dairy products have a value that IS little suspected by one who merely looks at the cream and the butter.
 \ host of home demonstration agents have preached the gospel o more milk and moro butter for health'' sake and as an economical measure a' well. There has been a good deal ol newspaper publicity. and magazine articles galore but somehow it hash seemed to make a hit.
 There have been few notable ex- captions. In Minneapolis, the whol' rity got busy and for one whole weel they preached more milk. more butter more cheese. Every civic organization all tho schools. talked dairy products The business houses contributed win dow space. the newspapers contributed space and the result was that thu housewives fell into line at once.
 Now when you have proposition such as the tariff, or a governorshiI contest in Arizona. there is chance for a great deal of argument, and tt convince any considerable number O people of the logic Of your case, re- uqires a good deal of conversation, frs and last. but with a campaign for edu eating people to the value of dairy pro ducts. it Is much more simple mat ter because first you have all tn figures and tables worked out by s many different scientists and all agree ing. so that there is really no chanc 'or argument. Then when you get al tho influential men and women al talking about the same thing at tn