The Birmingham age-herald., 1918-08-11

1 should be accomplished by the elinlina- ton of all wasteful practices and by the reduction of size of all newspapers and to this end have made the following rec concentrations to the pulp and paper sec ton of the war industries board If by october 1, 1918, the above reductions are not accomplished, additional curtailment will be put into effect at that time These recommendations have been ac- cepted by the pulp and paper section of the war industries board as controlling the weekday and Sunday newspapers. WASTEFUL PRACTICES OF CIRCULA- TION. (Effective Immediately l. Discontinue the acceptance of the re- turn of unsold copies.
 Exceptions: Employes of newspapers who are employed directly at the home office of a newspaper, as wholesale distributors to newsboys, news agents. and news stands, may return unsoli copies. provided such unsold copies have rot been in the possession of retail deal CTS, news stands or newsboys. Such employees cannot take back, under any consideration, papers which already have been distributed for sale.
 ?. Discontinue sending papers after date of expiration of subscription unless sub scripton is renewed ahd paid for. (This ruling to be effective October l, 191s)
 3. Discontinue the use of all samples or free promotion copies
 4 Discontinue giving copies to anybody except for office-working copies or where required by statute law in the case of official advertising.
 Exceptions: Copies may be given free to employees of newspaper if such IS the present practice of the office.
 Copies may be given free to former employees who are in the war service, and r,<NtN of institutions recognized by the govern ment, such as Y. M. C. A., K. of C.. etc. Copies should not be sent to in- dividual soldiers unless formerly em- ployed by the the newspaper
 Copies may be sent to the library of Congress and to state and other public libraries which will agree to bind or otherwise permanently preserve the files of the paper also to government depart mental libraries
 Copies may be given free in return for actual services rendered.
 Copies may be sent to clipping bureaus which render an equivalent service to the newspaper.
 Copies for service purposes only may bs sent free to newspapers correspondents and press bureaus.
 ,. Discontinue giving free copies to ad vertisers, except not more than one copy each for checking purposes. M
 Exceptions: Any advertiser who GUS tomarily places advertisements with the newspaper in at least four issues each week and advertising agencies from whom the publisher receives advertising reg ularly may be put on the regular mail ing list to facilitate handling in the mailing room.
 6. Discontinue selling advertising with guarantee of circulation requiring q rebate if circulation falls below guar anteed amount
 [, Discontinue the arbitrary forcing of copies on newsdealers G.e. compelling them to buy more copies than they can legitimately sell in order to hold cer- tain territory).
 8. Discontinue the buying back of pa pers at either wholesale or retail sell ing price from dealers agents, in order to secure preferential representation. 9. Discontinue the payment of salaries or commission to agents, dealers or news boys for the purpose of securing the equivalent of return privileges. 10. Discontinue all cash discounts or bonuses to wholesalers or retailers. Il. Discontinue all free exchanges. Curtailment of reading matter: Read
 ing matter consists of all matter print ed, except paid advertisements, and tha following schedules are based upon standard column of 300 agate lines. The following curtallmentS are based on tnS average amount of reading matter pub lished during the six months period, Jan uary 1 to June 30, 191S.,
 Weekday editions, effective August F, 1918:
 Reduce reading matter up to 50 col ums per cent.
 Reduce on additional space over 50 col umns and not over 70 columns 15 per cent.
 Reduce on additional space over 70 and not over 90 columns 30 per cent.
 Reduce on all additional space over 20 columns 50 per cent.
 Sunday edition, effective September l, 1918:
 Reduce reading matter up to 15o col umns 10 per cent.
 Reduce on additional space over 15o col umns and up to 200 columns 20 per cent
 Reduce on additional space over 200 col umns and up to 250 columns 30 per cent
 Reduce on additional space over 25O col umns and up to 300 columns 40 per cent. Reduce on additional space over 300 col umns and up to $50 columns 50 per cent.
 Reduce on all additional space over $50 columns 60 per cent.
 Because of the absolute necessity of curtailing the use of paper, the pulp and paper section of the war industries board has ruled that during the war no news paper shall be established. Yours very truly.
 THOMAS E. DOWN ELLEY, Chief Pulp and Paper Section.