The Belding banner-news. (Belding, Mich.) 1918-1973, 1918-12-25
HAS KEPT UP
WITH WESTERN
M|Cn|GAN'S PAGE
VALLEY CITY MILLING co. PRO-
DIGIOUS GROWTH FROM A
SMALL MILL IN EARLY sos.

From an insignificant flour mill in
the early sos to a pretentious mill.
ing plant in 1918 producing $4,000
barrels CT high grade flour is the
achievement of the Valley City Mill
nently in the minds of old-timefs with
the development of Grand Rapids and
western Michigan.
In addition to $4,000 barrels of
flour the Valley City Milling company
also produces several thousands of
barrels of corn meal, corn flour and
self-raising biscuit and pancake
Three thousand carloads Of grain
and manufactured products move in
and out of their plants annually--an
average CT 10 cars per working day.
Lily White-flour, Golden Granulat-
ed corn meal, Yes Ma'am Graham
flour, SRowena Pancake -four, Row
ena Self Raising Biscuit flour and
Rowena Rye flour are the products of
the Valley City Milling company. All
have become household words
throughout western Michigan. The
tickle public would not have made
these products their own but for one
thing-their high standard oflquality.
The entire line cf the Valley City
Milling company is sold under the
strongest kind of guarantee. The
company has never been known to
fail to make good its every promise
made to the buying public. This
policy in no small measure is respon-
sible for the company's splendid sue
cess. 1t is a policy that lies at the
bottom of all great industrial sue
cesses. Give the public quality goods
and live up to your guarantee and you
will win
Behind this policy and the yearly
year development from a small mill
to mighty plant has been character
and a high order of business integ-
rity.
The business was established as a
partnership Feb. /, 1884 by the
late William N. Rowe. Associated
with him were Richard M. Lawrence,
Moreau S. Crosby, one of Michigan's
lieutenant governors and c. G. Swens-
burg. The names of these men are
indelibly linked with the earlier pro-
gress CT Grand Rapids.
The business developed rapidly un-
der the management of Mr.. Rowe. In
1894 a corporation was formed with
c. G. Swensburg as president, Jesse
Owen, vice president and Mr.. Rowe
as secretary-treasuer and general
manager.
When the business was established
Jesse Owen was installed as head
miller. He is still with the organiza-
ton as consulting miller and super
intendent. This gives him a record
of over "a years continuous service.
He is among the highest rated and
best known millers in America. The
Valley City Milling company acknow-
lodges much Of its success to Mr.,
Owens skill as miller and his con-
spicuous ability as 2 production man.
In March, 1905, the responsibilities
of the business were suddenly thrust
Rowe and Fred N. Rowe, sons of its
founder, through the untimely death
of the elder Rowe.
The younger Rowes had been thor
oughly schooled in the business. There
was no interruption of it's progress.
On the contrary, the younger men
developed it at even a more rapid
rate than in former years-both in
magnitude and popular favor. 1t is
still growing not only throughout
Michigan, but in New England and the
southern states, where Valley City
Milling company products have a
large distribution.
The present management is COM
posed of VIM. S. Rowe. president and
general manager; Fred N. Rowe, Sec
rotary; l.. Z Smith, vice president,
sales and advertising manager; F. r..
Martin, treasurer and credit man
Henry Hagens, traffic manager. All
are young men of high repute, estab-
lished reputation and splendid bust
ness ability. The company is held
in high regard by the trade and by the
general public A still greater and
brighter future is unquestionably in
prospect for the Valley City Milling
coy,onanu