Arizona republican., 1918-01-06
M ARTHUR BROS. TUCSONW|NDONS
 ARE ATTRACTIVE
 IS &ES M

Following is an exerpt from a Tucson newspaper telling of the remarkably attractive window display of McArthur Brothers branch in that city:
 In setting of glistening snow and with old Santa himself at the wheel, a latest model Dodge winter roadster, with demountable top, forms thecenter of one of the most attractive window displays which Tucson has produced in many holiday season, to be seen in the big corner window of the McArthur Brothers building at Scott street and Broadway.
 Though thing of beauty by day, the display gets it's full artistic effect by night, when, under the magic of cun- nlngly concealed electric lights. it slows forth in softly subdued irrides- 1 cence, as realistic reproduction of l a moonlight winter scene.
 Then one can really imagine jolly old Santa, the stress and labor Of his Christmas deliveries via rein deer over cutting loose" for a post Christmas joy-ride in approved 20th century fashion. For, though bound by tradition to his reindeers and slelgh In bringing Christmas pres ents to good little boys and girls. ] 1 his yearly duties are finished. and in his moments of leisure the most ultra modern autoist has nothing on him. Being up to the minute in every respect, Santa naturally picks 8 Dodge winter roadster for his va cation tour.
 But Santa and the Dodge are not the only features of the McArthur Brothers window display which cause the passing pedestrian to pause with a startled oh" to feast his eyes on the scene of beauty snlnlhg out behind the plate glass. surrounding Santa and his warm enclosed roadster, are miles and mics Of snow, piled up in drifts. covering lofty mountain peaks. or spreading carpet of glistenitg white over broad, level roads which everywhere intersect the scene.
 Under the electric lights the snow sparkles, the moon shines down and one can understand the smile which lights SaLta's features as he looks out over the landscape from the warm comfort of the enclosed Dodge And the scene is not all landscape It IS animated with moving soldiers ana automobile parties, while over head several airplanes may be seen sailing about under the frosty stars At one point of the scene a sus- pension bridge crosses a deep, snow. iliied canyon; at others, a patriotic touch is given by reproductions ot army training camps, gay in Yule. tioe decorations. and with Uncle sam uniformed defenders grouped aoout porches and doors. A re. production of parade ground, witt company of soldiers drilling ant d me or dog tents, are other pa. triotic features.
 Pine and fir trees. on roadsid, and mountain, each with it's snow, crystals giistening amid the branches
 add the final realistic touch to th, scene
 Photographs of the window dis
 play will appear shortly in Moto l world, and in Dodge Brothers auto | mobile magazine. The display ha.
 been attracting widespread atten l tiori and unqualified admiration iron | 1ucson residents and visitors alik
 since its installation just befor l Christmas. It will continue to oc
 cupy the window until after Ney | Years day.
 The Dodge winter roadster ahou
 which the scene is built, is desiene,
 with the idea of making winte
 traVel pleasure, and in it the auto
 lst can snap his fingers alike a
 thermometers and barometers. Th
 car is constructed in coupe style
 with a demountable top. With tn
 top up, it is completely and sr.ugl
 enclosed, so that the traveller is a I warm as toast" no matter how low
 spirited the mercury may be feel
 ing. On sunny winter days. fo
 which Tucson is so justly noted. tn
 top may be lowered for .enjoymen
 by the motorist of Arizona's toni
 air
 The window display was designe
 and installed by Manager Hale Clip
 pinEer and R. Y. Shorb. Packar representative Of McArthur Brother,