Daily capital journal. (Salem, Oregon) 1903-1919, 1918-01-01
NORTHWEST BIDDING
. FOR FOREST TRAVEL
DURING COMING YEAR
Association for that Purpose
Received Liberal State
Appropriation


The year 1917 in future will be
known as the year in which the Pa.
cific Northwest, Oregon, Washington
and British Columbia, decided to go
out and secure its fair share of the
tourist traffic of America. 1t had
gradually been dawning upon the peo-
pie of these three commonwealths that
they had more to attract, entertain,
and interest the tourists than any see
tion Of the North American continent,
vet for lack of coordination and of
funds, these advantages have never
adequately been placed before the
travelling public.
In the early part of this year, as the
elimination of a year of persistent eff
fort on the part of public spirited
citizens of these states and this prov
ince, an association was formed which
secured from the State of Oregon an
appropriation of $4,000, from the
state of Washington, $40, 900, and from
the province of British Columbia, $22,-
500, for a publicity campaign for this
purpose.
This money was not available until
almost the middle of the year. There
fore, the operations of the association
were confined largely to publicity in
the intermountain states to the east,
and to California in the south, with
the exception that considerable pubi-
city was carried on in recreation
magazines, such as fishing, golf and
motoring.
1t was gratifying thas notwithstand-
ing the war, and all the adverse con-
ditions resulting therefrom, that the
tourist travel was heavier the season
Just past than for some years. The
automobile travel alone was over one
hundred per cent greater than tnat or
the previous year, and it was very
satisfactory to find that this increase
was principally from the sections in
which the associations Is advertising had
been placed.
The year 1917 in future will be
known as the year in which the Pa
fife Northwest, Oregon, Washington
and British Columbia, decided to go
out and secure its fair share of the
tourist traffic of America 1t had
gradually been dawning upon the peo-
pie of these three commonwealths
that thev had more to attract, enter
tain, and interest the tourists than any
section of the North American con-
tinent. vet for lack of coordination
and of funds, these advantages have
never adequately been placed before
the travelling public.
In the early part of this year, as
the elimination OF. year of persistent
effort on the part of public spirited
citizens of these states and this
province, an association was formed
which secured from the state of Ore
gon an appropriation of $4,000, from
the state of Washington. $4,000, and
from the province of British Columbia,
$22,50o, for a publicity campaign for
this purpose.
This money was not available IN
( i'll almost the middle of the year.
Therefore, the operations of the as
sociation were confined largely to pub
Eeity in the intermountain states to
the east. and to California in the south,
with the exception that considerable
publicity was carried on in recreation
magazines, such as fishing, golf and
motoring.
It was gratifying that notwithstand-
ing the war, and all the adverse con-
ditions resulting therefrom. that the
tourist travel was heavier the season
Just past than for some years. The
automobile travel alone was over one
hundred per cent greater than shat of
the previous year, and it was very sat
isfaetory 70 find that this increase
was principally from the sections in
which the association s advertising had
been placed.
| Managers of the big railroads who