The Birmingham age-herald., 1918-05-10
INorthciffe, Britain's Man Of Power By William E. Weilds the Pen Holds the Scepter Of Government"

1 Within the past few days I have read
 and enjoyed a most remarkable book, the
 title of which is "Northcliffe-Britain S
 Man of Power" CThe Dodge Publishing Co, New York). The author is William | E. Carson, former American correspon- 1 dent of the Norlhcliffe newspapers. The
 author, it may be added, was associated with the great Journalist, Lord North cliffe, in the most intimate way for many | years, hence he can write in a persona 1 vein of true knowledge of the man who !! is today the peer of all newspaper men l in the world.
 1 MT. Carsons book would naturally be interesting to newspaper people, but it ! is none the less interesting to the vast
 majority because it is the story of sue cessful achievements timely word of I advice to any young man or woman in ] any field of eDdeavor-an example pure
 and simple of ambition, high ideals and accomplishment.
 As the head of the British war mission.
 Lord Northchffe was recent visitor to this country, and none other than Col George H. Harvey, editor of the North American Review, paid him the compIi- ment of thus qualifying him:
 Lord Northcliffe is a Brton in every fibre of his being, but he has grown as an American grows. He inherited brains and discovered how to use them in order to gain wealth, power, distinction and honor at home and abroad. He has won by his own endeavors. Such career as his could never have been possible in a state held by communal bondage MT. Carson's book starts with Lord Northclffe Cthen Alfred Harsworth) as a young man-quite young--23 or something like that-with a newspaper bee buzzing in his bonnet-a newspaper bee which buzzed the ambitious tune, T mean to conduct the most stupendous publishing house and newspapers in the world some day!" and goes right through this won
 derful mans career up to the present mo-
 ment, when his paper, the London Daily
 Times, is perhaps the most influential paper in the world.
 The Times" says MT. Carson, 'to the
 average American has a comparatively uncertain meaning. Americans of course
 know that the Times is a great news paper but they do not realize that it is far more than newspaper, that it is, in fact, almost as much British institu- tion as the British constitution itself" LCTu NOTInCllIl6 was created a peer in 1917, with the title of Baron Northcliffe Of the Isle of Thanet later receiving the title of viscount, and while he is many times a millionaire, he has country es- tates, town palaces and seaside homes, where he and his beautiful wife entertain royalty and royalty" Lord Northcliffe is still the newspaper reporter-still has a nose for news and nothing delights him more than to secure an interview with some great man. In fact, during the Boer war his interview with Cecil Rhodes, known as '"The Colossus of Rhodes of South Africa" created such a stir that it was published the world over, | it being the only interview ever obtained from this reticent man.
 One of the interesting things Lord Northcliffe has done is his recent book on the present world war, entitled, At the War;" in which he gives his personal experience behind and on the firing line,