The Greenville journal. [volume] (Greenville, Ohio) 1850-1918, 1918-05-02
100000 POSTERS
OUTOVER NATION IN
THIRD LOAN DRIVE
There's an Appeal to Every
Sort of Citizen TO
Purchase Bonds
ARTISTS WORKS WILL
DRAW ON HEARTSTRINGS
FOREMOST PEN AND BRUSH MEN
HAVE GIVEN OF THEIR BEST
TO PUSH SALES.

Third Liberty Loan in striking phrases
and colorful designs in more than
dozen styles are being distributed to
every city, town and hamlet in the
United States.
These posters will appeal to every
patriotic citizen. They will tug at
your heartstrings and bring home the
Bonds to back up the brave boys
"Over There"
They are the silent sales agents Of
the bonds. Their preparation has re-
Quired months of planning and care
ful choosing Hardly had the second
Liberty Loan campaign ended before
the country's leading artists and de-
signers were invited to go to work on
posters for the third loan.
Striking posters, considered artist.
cally and psychologically better than
any yet attempted in the two previous
drives, is the result of this appeal to
the artists and designers.
Soon they will be displayed in store
windows, on bill boards and all public
places. In addition, 100000 window
stickers. 5O,000,000 poster stamps and
16,00O,OOO bdages have been ordered
and will be ready for the opening day
OF the Third Liberty Loan drive
April 6.
All of the artists and designers con-
tributed their work without pay and
scores of other artists submitted de-
signs which were reluctantly rejected.
Some of the designers are Joseph
Pennell, J. c. LeyendeCker, Sydney
Rosenberg, Herbert Paus, Sydney S.
Stern, Henry Raleigh and Howard
Chandler Christy. Popular appeal was
considered in the final choice
we must reach all kinds and
classes of persons" Treasury officials
reminded themselves continually.
They hope to grip the heartstrings-
and equally the purse-strings-of the
young and old, the city and the coun-
try bred, the native American and the
adopted alien.
A stirring design was contributed
by Howard Chandler Christy. A slim,
young mOdernized Goddess of Liberty
waves aloft an American Flag and
with Outstretched arm points TO a file
of soldiers marching past. Fight or
Buy Bonds" is the title.
A poster designed by Sydney Ries-
enberg will arrest instant attention. 1t
shows a steel helmeted American sol
der springing from trench and bear
ing billowing American flag. "Over
The Top For You-Buy United States
Government Bonds-Third Liberty
Loan" is the message it carries.
Because many naturalized Ameri-
cans contributed largely to the sue
cess of the first and second Liberty
Loans has been recognized, one of the
posters was planned particularly for
distribution in the foreign language
sections of the cities. A sturdy immi-
grant, with his wife and boy, are seen
IN the foreground, with flag behind.
and the words of advice are: "Remem-
Der the flag of Liberty; support it;
buy United States Government
Bonds"
The figure of little girl clasping
. Liberty Bond to her breast adorns
one of the posters with this inscrip-
ton: MY Daddy Bought Me a Gov
eminent Bond, Third Liberty Loan.
did yours?" Treasury officials regard
this as one of the most appealing of
the entire collection.
An agricultural poster depicts
farmer lad in khaki bidding farewell
to his father, saying: Goodbye, Dad,
I'm of to fight for Old Glory; you buy
United States Government Bonds"
"Are you 100 per cent American?"
IS the caption of an attractive poster
by Sydney S. Stern, young New
York artist.
Halt the Hun" is the watchword
proclaimed by another poster showing
a stalwart American soldier shifting
the helmeted figure of the enemy
about to seize crouching woman with
her child. Henry Raleigh drew the
design in crayon, with a buff back
ground streaked with red flames.
Independence Hall is shown on one
of the posters, with the historic Lib
erty Bell in a corner. Ring 1t Again:
buy United States Government
Bonds" is the inscription
For bill boards, the publicity man
ager has arranged huge design of q
soldier asleep. with No Mans Land
In the distance, and above him in a
Vignette the embodiment of his
dreams-cheering troops marching
homeward. Make His Dreams Come
True" the poster breaches. Buy U
s. Government Bonds, Third Liberty
Loan" is added
Another poster pOrtrays a child By
his mothers knee, praying for the
safety and victory of his brother in
France, in these words:
Now / lay me down to sleep,
pray the Lord my soul to keep.
God bless my brother gone to war,
Across the seas. in France so far,
Oh, may he fight for Liberty,
Save millions more than little me
From Cruel fates or ruthless blast,
And bring him safely home at last