Norwich bulletin., 1918-02-15
Dollar Day Bargains Better Than Ever
Long Looked For Event win Take Place on satmday-op portrity to Eeonomze in Every Need for the Homeor for Personal UseEvery Effort to Be Made to Provide Adequate Trolley Service - Stores VIII Open at 9 OClock.

Everything is set for Norwich Dollar day, which will take plocs this year on Saturday, Feb. 1eth, and ali the mer- chants interested. and that includes every live merchant in the town, are looking forward 10 having the best and most satisfying Dollar day that Norwich has ever known Y As a merchandising event. Dollar day. has been increasingly successful in Norwich from the standpoint of both the buyer and the merchant. The big reason why Dollar day has been a strong winner here is found in the attitude of the Norwich merchants to- wards it They have made it a real merchandising event, with genuine bargains as the keynote. They have kept in the foreground the idea. that Dollar day in Norwich should be a day of opportunities for sound investment on the part of their customers, and for this reason Dollar day customers in Norwich have come to look for real bargains and real investment oppor- | tunfties. Dollar Day This. Wear on Saturday. In past years many out of town people who make a practice of doing their trading here have claimed that the Norwich merchants have not been consfderate. of the interests of those who live outside the city but who do their trading here in holding these trade events in midweek instead of on Saturday. As some of them have said: "we are busy every day during the week and can only find time to go to Norwich for trading purposes on Saturday, as that is a short work day." Having this complaint of the out of town patrons ins1nind, the com mittee of merchants who had in charge the arrangements for Norwich Dollar I day decided to hold that event on Sat urday this year, and thereby comply with the wishes of those living without the city limits who make practice of trading in Norwich and who advance the claim that, they are. entitled to a fair opportunity to participats in the 1 advantages of Norwich Dollar day.
 Improved Trolley Service Expected on Dollar Day.
 1 There is, however, serious feature of the Dollar day movement, one that Is being given careful consideration by the Norwich merchants interested in this event, and that is the. limited trolley service that Is. available at this time, due to the prevailing coal short age. It is hoped. however, that by Dollar day. Saturday, Feb. 18th, con- ditioris will be sufficiently improved to permit of more extended service be- tween Norwich and the various outly-
 ing districts SO that the, residents of l those places may have the. opportuni ty which they so earnestly desire, to visit Norwich on Dollar day and par l ticipate in the economic trading ad- vantages which this occasion offers Robert W. Perkins, president of the Shore Line electric road, assured those in charge of the Dollar day movement that, realizing the importance of the occasion, the road will give all the trolley service possible on Saturday
 but that the amount of service given will of necessity bf regulated by the ability of the ma. .Agement to obtain coal in sdficient quantity to warrant any extension lof the emergency schedule now m effect. 44
 ] An opportv .,ty to Practice Economy
 One reg, ,lsn why this Dollar day will
 be more Important than ever before is because it is means of helping thou sands of people solve their problems oi domestic economy at a time when ad- ,vancing prices for the very necessities Of life makes those problems some. | thing which has to be considered 1T every household. Dollar day is? recog. l rized throughout eastern Connecticut as the most effective retail accomplish. ment for the benefit of the consumer /! that occurs during tie entire year 1 Existing conditions make it inpera' l tive that everybody should practice
 economy wherever possible. Dollar | day offers the opportunity to econo,
 mize in every need for the home ol for personal use.