Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-03-24
BOSTON SALES ARE
ARE OVER $4,000, 900
5000 Dealers ON Hand-Mnny New
Agents Signed Up-Many
New Cars.

:
/ that he believed that the attendance
for the show would reach 2?5.060.
, This Is not record, A few years
ago the total for the week ran close
! 10 $4,000 There were 1900 names
OF dealers handed in this year by the
motor companies. But there were
only lS00 who went to the manage
ment and took up their cards
But there were close to 5000 deal
ers on hand, for the Boston agents
and branch managers instead OF
registering many OF their outside
agents this year had them enrolled az
salesmen, giving them regulation
fobs, which were passed out to their
own men.
Some idea Of the sales may he
cleaned from few incidents detailed
by dealers here Manager stock
bridge OF the Winton sent the fac
tory man home with 81 orders
Last year he had thirteen. MIR
stevens OF the National reported
eleven this year TO four a year ago
Frank T. WinNof the Marmon sold
eight cars tho first two days. three
OF them being s. 500 closed bodies
Mr., Rockwell of the Nash said that
he had orders enough to keep the
factory busy shipping care for scv-
eral months c. s. Henshaw OF tho
Dodge Brothers said that the orders
went along In a steady stream with
! little variation. and the show will
Indd nearly 100 new names to his list. |
H. w. Mcguire OF Pierce Arrow
cleaned up all his show cars. seven
OF them. Prescott Warren Of tho
Stanley said that he found peoplo
wanted an excuse 10 buy his cars, |
and having Nseen them rmong the !
real advertisers they bought them |
some fifteen OF them. These merely !
were retail sales. and so the average |
went along, the lower priced cars |
like Studebaker. Olds REQ. Oldsmo- |
bile. etc. running up new records.
and the higher priced fellows getting |
their share. The orders were not in |
hundreds but thousands-
AS for the trucks q was a big |
dealers show A. " Sewers OF ,the !
Fulton signed Bangor agent who !
ordered fifty, and three other agents
elsewhere who between them took |
fifty more. Then he contracted for
the entire output OF the Amesbury
Unit and got dealers enough to take
10 per cent OF them within n few
months, New trucks were intro
duced and agents secured Between
the dealers signed up and the retail
orders the truck show made a big
clean up. II was at least
$40 600 900 sales show, everything
included.
The dealers from all New England
some $500 ot them--learned that
they were not selling automobiles
and trucks but transportation II Il
was a new note to them. They |
learned at the different dinners. and
there were many of them, that the
day OF trying to sell machines os
The basis OF the pleasure II gave to
ride in them was gone
They also learned that conditions
which arose from the freight em-
bargoes and hentless days were
favorable TO them. Congestion OF
freight meant that business men had
TO have trucks. Breaking down OF
transportation facilities meant that
people would have 10 use motor cars
IL was impressed upon them that
the greatest factor in life In this
country Is time. II is something
that cannot be bought or replaced
once II has passed on. And so to
utilize It TO the utmost to keep
abreast Of the keen competition
motor vehicles nre necessary
The gospel Of optimism preached
during the week along the lines that
TO conserve, as some would have us
DO, meant s,agnation had It's effecA
The dealers talked n new doctrine 10
their prospects And this new doc
trine was reflected in tho sales.
Big and little cars were sold.
Trucks were sold New agents were
secured throughout the territory.
This was particularly .true Of tho
trucks DealeIe we're told to tie up
with trucks as n side line and they
did. There we're more trucks dis
played at the show and II was not
difficult task to secure agencies
The best evidence that business is
returning TO the normal. that the N
hysteria OF pesslmism IL over. was
found In the attendance, While
there we're fewer people at the show
this year. the receipts at the box
office were larger.
Dealers this year pruned down
their lists OF people to those that they
knew or thought would do them
some good For example. one
dealer went through his list and all
users OF cars back in d912 or there
abouts who had been on the list {
every year were dropped
Another dealer went over his list.
and those that had bought cars, but {
had never returned TO have any {
service given In the way OF over !
hauling, were omitted The dealer
felt that he had not been supported (
by these people and so he cut them :
Off.
There was another dealer who had {
\ complimentary list. and on this
every year--how they ever got there
was an enigma when they were dis
the names OF the (
OF the dealers association.
who thought " was ioke to get
tickets from a competitor. )
The result was that some 10 per
rent OF the complimentaries were
,hopped off, As every dealer has 10
pay so cents for every ticket used Z
hat he sends out Il meant real
'nvlng and ~ brought TO the show
people who wanted 10 get cars
The salesmen had better oppor-