Jackson County journal. (Sylva, N.C.) 19??-19??, 1918-07-05
CROCERS .''..E.::L.PI
& IN $3.50 Plat,
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
Explain New Wheat Ruling tc
Thousands of Customers-ln.
sures Greater Food SAVING,

Grocers Of the nation have accepted
enthusiastically the $3.50 basis for the
purchase of wheat flour and are doing
their utmost to explain the new regu.
lation to the housewife This ruling BY
the q. S. Food Administration requires
each purchaser of wheat -four to buy
one pound of cereal substitute, one
kind or assorted. for every pound of
F., wheat -four. It was necessary to re-
strict the use Of wheat dour In order
| that the allies and our fighting forces
! abroad might be assured of an ade.
Quate supply of wheat to meet their
vital needs. This supply must come
| from our savings because we have al
ready sent our normal surplus.
! Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, I'VE pledge ourselves Loyalty to
carry out the Food Administration pro-
gram. In accordance with this order
we will not sell any wheat flour except
where the purchaser buys an equal
weight Of one or more Of the following,
greater use of which In the home
will save wheat:
| "Cornmeal, corn -four, edible corn
starch. hominy. corn grits, barley -four
potato -four, sweet potato flour, soy
bean -four, feterita flour and meals,
rice. rice -four. oatmeal, rolled oats and
| buckwheat -four"
| Some confusion has resulted on the
part OF the consumer in constituting
this $3.50 ruling 10 mean that an
equal amount in value of substitutes
must be purchased with wheat -four
This Is mistaken idea. The ruling
states that the consumer In purchasing
flour shall "buy at the same time an
equal weight of other cereals"
One exception to this ruling il con.
corning graham -four and whole wheat
-four. which may be sold at the ratio
OF three pounds to FIVE pounds of
wheat -four. This provision is made
because approximately Is per cent
more OF the wheat berry is used In the
manufacture of these flours than stand.
ard wheat -four.
Another exception Is that concern.
ing mixed flours containing less than
80 per cent of wheat -four, which NAV
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
f1ours containing more than so per
cent. OF wheat flour to any person I'm.
less the amount of wheat -four substi-
tutes sold Is sufficient to make the to-
tai amount of substitutes, including
those mixed in f1Ours, equal to the to-
tai amount in wheat flour in the mixed
-four For instance. II any mixed flour
is purchased containing 60 per cent.
wheat flour and 40 per cent. substi-
tutes 1t Is necessary that an additional
10 per cent OF substitutes be pur.
chased. This brings it to the basis of
one pound Of substitutes for each
pound of wheat -four.
A special exemption may be granted
upon application In the case of special
~ prepared Infants and invalids' food
containing -four where the necessity n
shown.
Some misunderstanding seems to ex.
LIST on the part Of consumers In assum-
Ing that with the purchase of wheat
hour one must conf1ne the additional
30 per cent purchase to one of the
substitutes. This is not the case. One
may select from the entire range of
substitutes sufficient amount of each
to bring the total weight of all substi-
tutes equal to the weight Of the wheat
Hour purchased. For instance. IL a
purchase of "a pounds Of wheat -four
is made range of substitutes NAV be
selected as follows:
Cornmeal, 6 pounds; corn grits, 4
pounds; rice, 4 pounds; buckwheat 2
pounds; corn starch. l pound horniny.
z pounds: rolled oats, pounds.
These substitutes may be used in
the following manner:
! COrnmeal. 8 Pounds.-Corn bread. no
-four: corn mullins or spoon bread.
one-fourth -four or one-third rice or
one-third hominy; 20 per cent substi-
| tutes in whole bread.
Corn Starch, l Pound.-Thickeninp
gravy, making custard. one-third sub.
stttute in cake
Corn Grits, Pounds.-Fried like
mush, used with meal in making corn