The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1918-06-26
CROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands Of Customers-In-
sures Greater Food Saving.

enthusiastically the $3.50 basis for the
purchase Of wheat -four and are doing
their utmost to explain the new regu-
Iation TO the housewife. This ruling by
the u. s. Food Administration requires
each purchaser of wheat -four to buy
one pound Of cereal substitute. one
kind or assorted, for every pound of
wheat flour. II was necessary TO re-
strict the use of wheat -four In order
that the allies and our lighting forces
abroad might be assured of an ade-
quate supply Of wheat to meet their
vital needs. This supply must come
from our savings because we have ai-
ready sent u normal surplus.
Wheat saving pledge cards were fol.
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted In stores
throughout the country. This card
states, 1--WE pledge ourselves Loyalty to
carry out the Food Administration pro
gram. I'm accordance with this order
we will not sell any wheat -four except
where the purchaser buys an equal
weight of one or more OF the following,
a greater use Of which In the home
will save wheat:
"Cornmeal, corn -four, edible corn
starch, hominy, corn grits, barley -four.
potato -four, sweet potato -four. soy
bean -four. feterita -four and meals,
rice. rice -four, oatmeal. rolled oats and
buckwheat -four"
Some confusion has resulted on the
part of the In constituting
this 5000" ruling to mean that an
equal amount In value of substitutes
must be purchased with wheat -four.
This Is q mistaken idea. The ruling
states that the consumer In purchasing
flour shall buy at the same time an
equal weight OF other cereals"
One exception to this ruling Is con-
corning graham -four and whole wheat
-four, which may be sold at the ratio
Of three pounds to FIVE pounds Of
wheat flour. This provision Is made
because approximately % per cent
more OF the wheat berry Is used In the
manufacture of these fours than stand
ard wheat flour.
Another exception Is that concern
ing mixed fours containing less than
80 per cent. of wheat -four. which may
be sold without substitutes. Retailers,
however. are forbidden to sell mixed
fiours containing more than 90 per
cent. of wheat -four to any person un-
less the amount of wheat -four substi-
tutes sold Ia sufficient to make the to-
tai amount Of substitutes. including
those mixed In fours, equal to the to-
tai amount In wheat -four In the mixed
-four. For instance. II any mixed flour
Is purchased containing 90 per cent.
wheat flour and 40 per cent. substi-
tutes 1t Is necessary that an additional
20 per cent. Of substitutes be pur.
chased. This brings It to the basis Of
one pound of substitutes for each
pound of wheat -four.
A special exemption may be granted
upon application In the a . of special
~ prepared Infants and invalids' food
containing flour where the necessity IL
shown.
Some Misunderstanding seems TO *
list on the part Of consumers In assum-
Ing that with the purchase Of wheat
flour one must conflne the additional
so per cent. purchase to n OF the
substitutes. This Is not the case. One
may select from the entire range OF
substitutes a sufficient amount OF each
to bring the total weight Of all substi-
tutes equal to the weight OF the wheat
-four purchased. For instance, II q
purchase Of "a pounds of wheat -four
Is made a range of substitutes may be
selected as follows:
Cornmeal. 8 pounds: corn grits.
pounds; rice, 4 pounds; buckwheat, ?
pounds corn starch. I pound; hominy,
2 pounds rolled oats. 8 pounds.
These substitutes may be used In
the following manner:
Cornmeal. s Pounds.-Corn bread. no
-four; corn mullins or spoon bread.
o~ne-fourth -four or one-third rice or
one-third hominy; 20 per cent. substi-
tutes In whole bread.
Corn Starch, / Pound.-Thickening
gravy, making custard, one-third sub
stitute In cake.
Corn Grits, 4 Pounds.-Fried like
mush, used with meal In making corn
bread.
Rolled Oats. 5 Pounds.-One-fourth
to one-third substitutes In bread one
half substitute In muflns; breakfast
porridge, use freely; oatmeal cookies
oatmeal soup.
Buckwheat Flour. 2 Pounds.-One
fourth substitute in bread, buckwhea'
cakes.
Hominy. 2 Pounda-Boiled for din
ner. baked for dinner. with cheest
sauce.
Rice, 4 Pounds.-One-fourth substi
tute In wheat bread. one-third substi
tute In corn bread. boiled for dinner q
bread cut). N . breakfast food. Il
thicken soups. rice pudding instead q
cake or pie, rice batter cakes.
Several grocers have stated tina
their customers who strictly observt
the IL wheatiess meals each week 0n<
II necessary to buy substitutes In ad
dition to those ordered under IL e.
20 plan.
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