The Aberdeen weekly. [volume] (Aberdeen, Miss.) 1878-1933, 1918-03-08
every one WANTS
MONEYS WORTH.
Natural Desire Is Not to Get the
Worst of Any Business
Transaction.
CHEAPEST NOT ALWAYS BEST
Person Who Buys From Catalogue
House Sees Only the Price and
Foroets That Value IL Thing
That Counts.
(Copyright.)

(Copyright)
When you spend your money you
naturally want to get all you can In
return. No one can criticize you for
having that desire. Only those who
are commonly referred TO es having
more money than sense" throw their
money away. All others are careful to
see that they do not get the worst of
any bargain. But one has to be able
10 look farther than the end of his
nose If he Is to be sure that he Is get
ting the most that he can get for his
money.
That is the defense of the man who
buys from the mail order house instead
of patroniZing the merchants In his
own town. He says he can get more
for his money when he buys from the
mail order man than when he spends
his money at home. But in arriving
at that conclusion he certainly has not
been able to look further than the end
of his nose.
In most cases the man who buys
goods from a mail order house does
So because he thinks he 10 getting the
goods for less money than he would
have to pay for them at the store in
his own town. He thinks he is look
ing out for No. I and he says it is
not his fault If the merchant in his
town cannot make any money and is
forced to go out Of business. He over
looks the fact that he is likely to be
as hard hit as anyone else when that
merchant closes his doors but, leav-
ing that probability out of considera-
ton, the chances are about 10 to that
the buyer has really lost money on his
deal with the mail order man.
Price Not Only Consideration.
If buying an article of any kind,
whether 1t be q house and lot or q pa
per Of pins. the price is not the only
thing to be considered by any means.
You are not In the habit of going into
a store when you want to buy a suit of
Clothes and saying to the stOrekeeper:
"Give me the cheapest suit of clothes
you have In the house." You want the
best suit Of clothes you can get for the
price you pay for 1t, but you don't
want the cheapest thing you
can find.
A man may delude himself into be-
lieving that when he buys suit of
clothes from a mall order house for
$40 he is saving money, but what is
there to justify him In such a belief?
The mere fact that he is getting a suit
Tor SO does not mean that he is saw
Ing money. The chances are that if
he should go to the man who runs the
store I'm his own town and
ask for 1t he could get a suit OF clothes
FOR SO and the chances are also that
t would be just as good IL not a bet
ter bargain than the suit which he
could get from the mail order house
'or the same sum. 1t IS not the price
ne pays that shows whether he is get
ing a bargain or not. It is the quail
ty OF goods that he gets for his money
hat counts.
Can UnderseII Mail Order House.
The home merchant can sell as
as the mail order man IL he |
ells as cheap goods as the mail order |
nan sells. His expenses are not as |
leavy as those Of the mail order man. |
lie pays less rent in proportion to |
he business he does. his taxes are less |
q proportion to the capital invested. |
lis advertising bills are less than
hose OF the mail order man In proper
lon to the volume Of his sales. He |
an undersell the mail order man any
ay In the year II he wishes to sell
My goods OF the same quality and
fyle OF those sold by the mall order
ian. but he doesn't do this because he
nows that the majority OF the people
his town do not want that quality
nd style Of goods. Therefore he keeps
! stock goods of all qualities and all
rices. He has the so suit for the
ian who thinks that he can get more
n his money by buying q suit at that
ice than he can by buying better
,e for $50. but he tells the customer
lst what he Is buying.
The next time you think about buy
g something from a mail order house,
you ever do think of such a thing,
first to your home merchant and
* to see the article which you are
linking Of buying.
Ready to Compare Prices.
Your home merchant Is a business
an. He gets the best values he can I
his money when he buys goods, and l;
J does not expect his customers to
} anything else. All that he asks, In I
turn for the favOrs he does his GUS i
mers and the things he does for the
ed OF his community Is that he be
ven an opportunity to meet the In
lious competition Of the mail order '
use. He is perfectly willing to have
} prices and his values compared to /,
ose Of the mail order house. but he
8 q just complaint when he IS not O
ZEN q chance to make this COMPARE :
q.
u all buyers would take the value as
IL as the price of the article they
buying into consideration, the mail
Ter houses would all 60 out at bust.
IS tomorrow. o
ri
.urphy's Groceries +
lR BEST AND HE SELLS b
THEM FOR LESS. SEE y
HIM BEFORE BUYING. is