davidaulloa/AmericanStories huggingface dataset:
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27
HOW SHOULD AN ADVERTISEMENT BE WRITTEN ,
Request Advertiser.

A welI-known advertiser has, asked The
Washington Times to publish "some ideas on
style" and some suggestions as to the most
effective manner of writing advertisements.
As to "style" we have very little to say.
The man writes best who takes the least
thought Of style as he writes
The striving for style usually results in
spelling any natural ability that writer
may possess. It results also, usually, in pro-
ducing an affected, unpleasant, and uncon-
vincing method Of expressing thought.
Style in writing has no value unless it ex-
presses the natural thinking process Of ma
turally interesting mind, with concentration
and care added. .
AS to the writing of advertisements, we
should give no advice other than that which
we should give to the man who might want
to write play, a sermon, legal argument,
or declaration of independence. .&=
The really successful writer of ADVERTISE
ments must be very able writer BE
CAUSE HE CAN'T BE SUCCESSFUL UN-
LESS HE CARRIES CONVICTION. # Il
The successful writer of advertisements,
in addition to being CONVINCING, must be
INTERESTING.
He must begin his advertising statement
in such way as to interest the jaded reader,
for whose attention thousands are clamor-~
ing. =. --s.:I a.. >-
And, having fixed that readers passing in
terest, he must convince him of both the
truth and the Importance Of what he has to .
say. &
In addition to being interesting and con-
vincing, the good writer of advertisements
must be BUSINESSLIKE. There must be
sincere, practical ring to what he says. If
man is asked to spend money, he likes to
feel that he is dealing with practical, COM
petent man.
Therefore, the really good advertisement
must be interesting, convincing, businesslike,
and practical. 1f..2
In addition, the good writer of ADVERTISE
ments possesses, of course, the quality Of
terseness. He must yearn to be brief, with
out being dull and colorless. ~
The man who writes advertisements
spends his employers money with every
word that he puts down. His words must
each have a -value-or, at least, not one of
them must be wasted. g.. rsx
When we consider the qualities which
good writer of advertisements must possess,
it is very easy to understand that certain Of
these writer's find their profession more
profitable than that of the successful writer
of fiction or plays.
It may be said, in fact, that any writer,
no matter what his ultimate literary an1bi-
tions might be- could add to his equipment
and his efficiency by taking course in the
writing of advertisements under a good
teacher. Id
Some of the cleverest writing that is done
in the United States is done by advertise
ment writer's. The English is good, the
thought is novel; the style is original, BE-
CAUSE THE THINKING PROCESSES ARE
ORIGINAL.
The literary person would be very foolish
who should affect to consider the writer4of
advertisements as necessarily inferior TO- the
writer Of other literature. >]>'s'''
And any man would be doubly foolish if he
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27
Panama's Great Lake.

,Gatun lake, at the summit Of the
hill climbed by the Panama canal. is
the most important feature of the
great waterway and one of the largest
artificial bodies of water in the world.
This basin, dry land before the canal
was built. extends two-thirds. Of the
distance between the oceans and in it
are stored the dangerous Hoods Of
the Chagress river.
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27

considered the use of literary skill MIS-
= PLACED in writing advertisements
The writing of good, truthful advertise
ments results in the distribution of products
on large scale, in stimulating industry, and
very often in a reduction Of prices to the
consumer - since successful advertising
means an increased demand, enormous pro-
duction, and therefore, smaller prices.
Do not think that the successful writing of
advertisements is an undertaking interesting
to small class only. If it were it would not
attract attention in this column.
Every business man is interested in the
question. And every young man who hopes
for business success is Interested in the writ
ing Of advertisements. There are many
chances for young men to make success as
writer's Of advertisements. WITHOUT good
advertising every mans chance Of success is
slight in these days.
To advertise we'll means to succeed in At
TRACING ATTENTION.
N: To give advice in regard to "judicious ad-
vertising" is not easy. There are many
lines of SUCCESS in all undertakings. Per
haps few naxims might be constructed that
would be generally useful and true in writing
advertisements.
n First would come, in our opinion, the very
old advice from great writer to "see
thing clearly and describe it simply"
<, Clear VISION and SIMPLE description
those are the essentials of good writing, in
Guiding good advertisement writing.
We should suggest diffidently, also, that
too much effort at humor is not good in writ
ing advertisements. ~' -
If man is in need of pair of trousers or
on overcoat, he is in earnest. He wants
TROUSERS and NOT a joke.
A light touch is good in all writing. But
with that general lightness of tone there
must go solemn earnestness when the mo-
1f1ent comes to impress the reader. We are
acquainted with young man, manufac-
turer Of pills, whose character is not at all
romantic. His earnestness exceeds in depth
the Atlantic Ocean. He gives his pills in
gold boxes as wedding presents. He dis
tributes them at banquets. His whole soul
is in those pills. Needless to say, he
SUCCEEDS. T.. s,~'.
Extensive advertising is based upon the
desire and extent to establish extensive and
PERMANENT business relations with the
public. 'n\ ~si~'Asl&
With such purpose in view, every adver-
Using statement should have for its founda-
ton TRUTHFUL NESS. Nothing will last
that is not based on truth. The advertiser is
shortsighted, a foolish investor, and future
failure if he begins an advertising campaign
based on falsehood and exaggeratiop. Such
a campaign may do for circus travelling
from town to town, or for a Barnum, whose
theory was that the people love to be fooled.
They do enjoy harmless "woolly horses"
but they do NOT want cotton in their woolly
shirts. All.
2 One of this country's most successful mer-
chants has for-his sole rule, NEVER TO
PERMIT AN ADVERTISING STATEMENT
THAT IS NOT TRUE. ~
Others write more brilliant advertisements
than his--but none succeed better.
Which is all we have to say about adver-
Using for the Observation-Disclosures Times.
'a4AERS"% 81 49, -..~!.-
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27
= 2 ~ -,
Expert, at Tribal Sport.

q One methed the ?Zuni practice fce
keeping in trim is their tribal sport,
which was witnessed for the first time
by a number of Americans at the re.
cent ceremonies. The game is known
as "kick-the-sticis," and is sort OF
hockey played with the bare feet. The
stick is bit of wood three or four
inches long, and each team tries to
Kick 1t down long. course to goal.
SO expert are the players and so fast
Go they travel, that a number Of spec
tators wore out their horses trying to
keep up with the game.
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27
America the old World.

this continent, is the new world IN
relation to its discovery, It is, an old,
world, much older than Europe. in
relation to the types Of its animate
and plants. For example, the big trees
Of California are Of Older stock than
any trees now growing in Europe. The
question has been raised whether
some Of the races Of Siberia and east
ern Asia have not sprung from Amer
lean aborigines, rather than that our
Indians have come from that quar-.
ter.
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27

ID! HVI VNN-fNs
They say it's the fastest in the
world. this track at Saratoga. n. Y.
It's the same old track they've been
running the Saratoga Handicap on for
decades but it has new surface.
which has caused records to fall time
after time since the race meeting there
a short time ago.
The only track in America COM
parable to it is the lightning fast oval
at Juarez. which won't be opened un-
til the United Staes and Mexico get
on better relations
Except for the spirits that, is the
five and six furlOng events, the rec
DDS for which are held by Pan Zereta
and Iron Mask on the Juarez track,
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27
- - .. - y.s- 80.
MI: Business i Man.

Are you aware that YOU and your
business are judged by the kind Of
stationery you use?
If it is printed in The Tribune's
up-to-date Job Department you need
have no fear Of the judgment.
If you are not in the habit of hav-
ing us do your work, drop in and let
us talk the matter over with you.
Estimates cheerfully given on all,
printing from business card to a
catalog, and our prices are right.
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27

This establish
ment is run. un--
der strict union
conditions, there,
by Civ ing our
men the 8-hour
day. 80
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27
Height Of Ignorance.

A fond parent noticed his Youngest,
a boy, in very animated conference
with number of other boys and a
young woman and that evening in
quired of the boy what all the excite
ment was about. THAT was my
teacher" said the boy. land we were
trying to explain the ball game to her.
She couldn't understand burned
thing. I just don't understand how
she ever got to be q school teacher"
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27

gether it is predicted that the new
record will not BIZ. far from 1885.
In case this pair get together Roam
er,o ma &C cunt ofhi, sag e,w iillbe
err on account of his age, will be
asked to carry lis pounds against
Sun Briar's 1O8.
The race should be the greatest
event in the bangtail game since Omar
Khayyam and Hourless ran their
match race at a mile and a quarter
last year. z- - ~. saE e.
The Bismarck tribune. [volume] (Bismarck, N.D.) 1916-current, 1918-08-27

welI-known advertiser has asked The
Washington Times to publish "some ideas on
style" and some suggestions as to the most
effective manner of writing advertisements.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
SOLDIES BOYS BETTERS

The Review acknowledges the receipt
of copy OF the Camp Dodger, sent by
Albert Bauer, one of the last draft,
who is with Co. E. 313th Ammunition
at Camp Dod5,e. Tie paper is big one
and full of news and feature articles,
which should be interesting to the soldier
boys. One article which was given a
prominent place on the front page tells
to whom the boys are writing most OF
their letters.
The folks at home are receiving let
tiers from the new men at the rate of
100000 Fer week.
In one day $1,000 envelopes were
distributed among the fifteen thousand
new men and an average of about four
sheets 81 paper to each envelope is
included in the letter-wrItlng supply
given out by the Y. M. C. A.
At each "Y" building assistant seq
retaries have been detailed to the ore
task of supplying the men with letter.
writing materials and with wrapping
paper and stamps. This task among
six Y. NJ. C. AS has kept these men
busy during a long working day. And
still the work is by no means done
as each day tie demand is increasing.
At one of tie "Y's'' a canvass was
made of tie letters mailed there, tC
see low many we're business letters
love letters, or greetings to relatives
T, ey discovered that 81 Per cent were
addressed to Miss Somebody, and tool
that to mean that the men were writing
to "The Girl l Left Behind Me- II
preference even to their relatives.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
Men Are You
Ready For
EASTER

We are,-with a COM
plete line of Spring Suits,
Overcoats, Hats, and
Furnishings.
Our Spring showing of
Shirts now ready, and
neckWear in beautiful
colorings.
A browning feature in
our store-Spring Hats
and we've just the hat
you're looking for.
Boys and Children's
Spring Suits, Top Goats,
Hats, Caps and Furnish
ings.
We invite you to call.
Crone I. Bros S :,
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
SEEN IN OUR SHOPS
IN MINNESOTA STREET
Busy Shopper! Find Time To
Take A Peep At Easter
Pretties

Innumerable, divinely smelling ger
fumes and toilet waters at Pfeferle's
Drug Store.
Nifty, bright colored, MILDLY ties at
tie Bee Hive.
Gay but charming tafeta skirts at
Crone Bros.
Nobby corsage bouquets. Just TIE
thing for your spring suit at Miss Hattie
Baltrusch's.
Tiny wrist watches twice be-
fore you can see them at Schleuder's.
Beautiful La Tosca pearl necklaces
at Reim's. They give touch to the
Easter gown.
Classy collars and collar sets-real
spring colors, at Schulke's.
Do you ever notice window displays?
Beautiful one at Eibner's for Easter.
Easter rabbits, galore, for the Riddles
big and little at the New Ulm Candy
kitchen.
Handy motor hoods at Mrs. Anna
Rinke's shop.
Figued voiles for sp1ing waists at a
south end store.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
HIGH SCHOOL TEAM WINS
DISTRICT CHAMPIONSHIP
Will Compete At Carleton College
For State Honors Thursday
And Friday

BY defeating the crack Cottonwood.
.quint on the Lamberton floor Friday
evening tie local high school basket
ball tossers made a clean sweep of the
ems in this district and earned the
right to represent this district in the
State tourney which will be held at
Mortified Thursday and Friday Of this
week. Cottonwood's defeat was the
twelfth consecutive victory Of the locals
and Judging by the results of the games
places them at the top of about twenty
teams in this district.
The Cottonwood team proved to be.
a bunch of fighters and more than held
their own with tie New Ulm team in
the first half, TIE score at the end of
that period standing 10 to in favor of
Cottonwood. In the second half the
New Ulmites came back strong and with
steady team work overcame their OPP
ponents until the final count stood IS
to 10. The splendid floor work of
Kumm and Shapiro at forwards was the
feature of the night while Burg at cent r
proved a regular whirlwind both on tie
offensive anil <e ensive. Of tie New
Ulm guards little me- be said as they
have both proven Il nselves to be the
best in the district.
Exhibition Games Monday
Monday evening the high school team
staged an exhibitit n game with the
ZoegEngs for the purpose of raising
funds for the team to go o Carleton.
The Zoegling team was made up of
four asst years seniors, Herzog and
FensEe holding down the forward po-
sitions, Kral and PfsenGer the guards,
and Jahnke cente'. Tie game was
very interesting and close thruout, the
final score being 80 to rs in favor of the
h Oh school.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
LORETTO HOSPITAL

Mrs. Robert Pfeifer is i'll at the
hospital.
Mathews Dewanz underwel an opera
ton Tuesday morning.
Mrs. Carl Walbert has fully recovered
from her recent operation and was able
to leave the hospital.
Miss Ida Haubrich who was recently
operated on has recovered from the
effects of the operation but is still suffer-
ing considerable.
Gordon Ememack, the five year old
son of Mr.. and Mrs. Max Ememack OF
Lamberton was operated on last week.
He is doing nicely now.
Rev. J. Buck of Arlington submitted
to an operation last Saturday.
Henry Kiester of Hector and Mrs,
VIM. Lempke of Redwood Falls were
operated on last week.
Ed. Schatz Of Gaylord is very i'll
at tie hospital. He may be operated
on, the latter part of this week.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
ALIENS MUST NOT
CHANGE RESIDENCE
PERMISSION TO MOVE MUST BE
SECURED BY GERMAN
ALIENS
VIOLATION OF THIS PROVISION
WILL RESULT IN ARREST
AND INTERNMENT

A German alien enemy changing his
place of residence to another place within
tie same registration district shall
Immediately report such change to the
registration officer of the registration
district and present to such registration
officer his registration card for the
purpose of having endorsed thereon by
such registration officer the change Of
residence.
May Appeal If Denied Permit
A German Alien enemy who desires
to change his place of residence to a
place of residence within another reg
istration district must obtain permit.
Such German alien enemy must prezent
himself to the registration officer of the
district in which he then resides and make
application for the permit on form
supplied by the registration officer, and
present his registration card to the
registration officer for the purpose of
having the permit Of change of residence,
if granted, endorsed on the registration
card. If the registration officer denies
the application there may be an appear
under certain circumstances set forth
in Article XIII, Paragraph 8, Of the
General Regulations, to the United
States Marshal Of the judicial district
for final action.
Penalty is Internment
A change OF residence in violation of
the Regulations subjects an alien enemy,
among other penalties, to arrest and
detention for the period of the war.
The registration officers who acted
in the registration will continue to act
as registration officers for the purposes
stated in respect to permits for change
Of residence.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
UNION HOSPITAL

Ethel Gumto, Of Lamberton, under
went an operation Tuesday.
Albert Enter of Nicollet was admitted
as a patient Sunday for an operation.
Emil He.lmann of CORTLAND and
Bernice Olsen, of Nicollet who were
operated on last week are on the road
to recovery now.
Irene Larson Of Hanska submitted
to an operation Monday.
Herman NageI who has been taking
treatments was able to leave the hospital
Thursday.
Thelma Brockhoff and Ed. Kleist
Of Arlington were operated on Tuesday
morning.
Mrs. Herman Schipplick, of Fairfax,
underwent an operation Thursday.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
10 CENT "CASCARETS"
FOR LIVER AND BOWELS
Cure Sick Headache, Constipation,
6iliousness, Sour Stomach, Bad
Rreath-Candy Cathartic. .

No odds how bad your liver, stomach
or bowels; how much your head aches,
how miserable you are from constipa-
ton, indigestion, biliousness and slug
gish bowels-you always get relief with
Cascarets. They Immediately cleanse
and regulate the stomach, remove the
sour, fermenting food and foul gases;
take the excess bile from the liver and
carry off the constipated waste matter
and poison from the intestines and
bowels. A l0-cent box from your drug
gist will keep your liver and bowels
clean; gtomach sweet and head clear for
months. They work while you sleep.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
narie
Walcanp
THE Red Ace"

Description is futile. You'll
hugely enjoy every episode.
Don't miss the second episode
with the resume of the first
chapter.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
SALESMAN WANTED

Lubricating oil, grease, specialties,.
paint. Part OF whole time Commission
basis until ability is established, Man
with rig preferred. IA
RIVERSIDE REFINING CO..
Adv.<12. Cleveland, Ohio.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
ATTEND LABOR GATHERING

From New Ulm and vicinity the
following attended the big convention
of laboring men and farmers held in
St. Paul Tuesday, Wednesday and
Thursday Of this week: Otto Wieden-
mann, New Uln, Sam Gieseke, Court
land, Dan Williams, Cambria and John
M. John and Ben Joergenson Of Lake
Hanska.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
Standards for Spring Wheat

In order to determine whether the
standards for wheat now in force -un-
der the Grain Standards Acts salts
factorily meet present conditions, 10
public hearings were held throughout
the United States and it is likely as
result, that the standards will be
much more favorable to farmers
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
COUNTY COMMITTEE
PLANS LOAN DRIVE
CONTINUED from first page.)

James Klein and Charles L. Palmer,
Sleepy Eye.
New Ulm's executive committee co. =
sists of Alfred J. Vogel, Willibald Eibne j,
c. A. Stolz, DR.. ]. L. Schoch, John c.
Siebenbrunner and City Clerk VIM. P.
Backer with Alfred ]. Vogel as chairman.
A secretary will be selected later. 49,
The following are the city, village and
township chairman:
New Ulm. ............A Alfred J. Vo1el
Sleepy Eye. ....... Geo. Glotzbach
Springfield. ............C. H. Asch
Hanska. Martin B. Erickson
Comf1ey "A. ]. Yackel
Golden. j. P. E. Bertrand
Evan w. q. McPhee
Albin. ......J John S. Aspelund
Bashaw. .....H Herman Tessmann
Burnstown. L. E. Potter
Cottonwood P. P. Manderfeld
Eden ...............F Fred Penning
Home. ............Ge George Berkner
Lake Hanska. . Alb. O. Amundson
LeavenWOrth ........ Ed. +. ALVIN
Linden. ....... Tkeo. Thormodson
Milford Louis Spelbrlnk
Mulligan ...V. M. Thompson
North Star. Jacob Schmitz
Prairieville ............J u. M. hanson
Sigel. John A. Sellner
Stark Frank Crumlett
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20

Tie following children will be con-
firmed at tie St. Paul's Lutheran Church
next Sunday
Ernst Haber, Ernst Streiow, George
Lanemack, Martin Able, Wilhelm Linde,
Heinrich Meltzer, Adolf Cordes, Arthur
Fr0mming, Emmanuel Drusch, Roman
Schreyer, Roman schroeer, Edgar Rue1n-
Ike, Erwin Werdan, Wilburt Meltzer,
Karl Witt, Eduard Haase, Ernst Sauer,
Gerhard Albrecht, Kurt Oswald, Elmer
son Wihdland,> Hedwig Gieze, Martha
Steinhaus, Helene Haber, Helene Grau,
Sophie Gie-e, serwine Timm, Eded
Kueck, Selma Scharf, Angelina Paul,
Adele. Korthauer, Marie Radke, Adele
Ziemke, Eleanora Crock, Grace Hoehne,
Wilma Gie-eke, Hilda Wellner, Laura
Meyer, Marg. Gie-eke, Marg.f Woke,
Alwine Grau. -
Thoze who will make tEeir first public
avowal of church allegiance next Sunday
at the Frieden's church are:
Alice Bobsin, Clara DaIueg, Lillian
Eyrich, Else Holman, Alma Kona
kowitz, Else Rooster, Louise Koetting,
Ade!ia schreyer, Minna schiemann,
Magdalene Steinmetz, ARA Scheible,
Malinda Scheible, Adelia Earn, Leona
Zieske, Erwin. Backer, Henry Engel
William Engel, Kurt Hesse, John Hof-
mann, Arthur Rickers, franklin Schlott-
mann, George Schreyer.
New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-20
WEDDINGS
Holrn-Tornschir.


Thursday at Z p. M. occtrred the
marriage Of Albin Holm, son OF Mr.. and
Mrs. Otto Holm of Tracy, and Miss
Erna Tomschin, daughter Of Mr.. and
Mrs. Chas. Tomschin of New !. Ulm.
Tie ceremony was performed by Prof.
Wagner at his lone. Arthur Holm,
brother of the groom was best man and
Miss Lydia Tomschin, sister of the
bride was maid of honor.
The bride wore a beautiful gown Of
light blue silk crepe de chine and carried
bridal roses. The maid of honor also
wore light blue gown. An elaborate
wedding dinner was served at the home
of tie brides parents at 8 o'clock.
Intimate frienos and near relatives were
the guests. Mr.. and Mrs. Holm left
Friday for Minneapolis, where they will
visit for week. They will make their
home on falm near Tracy, where
both young people are well known.
The out-of-town guests who were
here for the occasion were Louis Tom
schin of Hopkins, Walter Tomschin
and family of Springfield, Meta Tom
schin Of Tracy and Arthur Holm of
Carve.
Keckeisen-Rie. err.
Miss Margaret R;eger, daughter of
Mrs. Wenzel Kraus, was married Tues
day at the Catholic parsonage to Ed.
Keckeisen, son of Mr.. and Mrs. Emil
Keckeisen. The attendants were Frank
Rieger and Elsie Keckeisen. The Gel
ebration was held at the Keckeisen
home in the evening to which few of
the friends of tie contracting parties
were hidden. Tie young people will
make their hon in New Ulm.
Wellmann-Nagel.
Rev. G.. Mayer performed the cere-
mony which united in marriage Mrs.
Victoria Nagel and Mr.. Fred Wellmann,
both of this city. The marriage took
place at the Nagel home on Center
Street Tuesday evening at 6 o'clock.
Mr.. and Mrs. Gottfried Bill were the
attendants and the ceremony was wit
messed by a few relatives.