Omaha daily bee., 1918-12-30
UNITED STATES
IS INCREASING
Brazil, trade
Need American Representa-.
ton and Fast Freight Ser
vice to All Latin Ports,
Says Commissioner.

New York,-Unitcd States manu-
tacturers and experts have increaS-
their trade in Brazil and other South
American countries By more than
100 per cent since tn y beginning Of
the war, according TO J. w. Sanger,
trade commissioner Of the United
states government bureau of for
eign and domestic commerce. who
recently returned from a survey of
Ithe business opportunities south of
the equator.
Imagine ten large stores in one
big city and one of these stores is
doing more business than all the
other nine combined declared Mr..
Sanger, and that will give you some
idea of the position we are in to-
day. 1t is an amazing record. We
are now selling South American
countries more than ralf of every
thing they import, Our total export
trade is now counted in billions of
dollars"
The commissioner said that with
the signing of a peace treaty a prac-
teal certainty within tie six months
or year, it is not day too soon
to begin making definite plans to
meet the keen competition in foreign
trade that must come Immediately"
The hundreds of millions OF dol
lars invested in new factories and
ships, he said, mean that America
must find fresh outlets for her ell
terprise and industry.
Need Better Service.
wv need more and better direct
presentation of our manufacturers
i'll the important trade centers of
Brazil and other South American
countries" he said. This may come
about through taking the fullest ad-
vantage of the new Webb export
trade act or in other practical ways
I'VE also need fast and regular
freight service to every important
port of Latin America" said Mr..
Sanger. Without it we will be as
crippled as a department store that
depends upon casual messenger boys
to make its deliveries. Then again
we must be prepared to meet the
actual needs of these countries re-
garding the extension of credits.
"The biggest single incentive to
foreign trade is foreign investments.
Unfortunately Our holdings in South
America are practically negligible.
In short time our immense surplus
capital will seek investment. Brazil.
in particular, needs this capital and
will pay us handsomely for it.
Brazil Untouched.
How many people in the United
States know that Brazil alone is
larger than all the United States;
yet, except for its ttnly settled
coast line, is practically untouched?
1t is one of the richest countries
in the world and is destined 70 de-
velop along similar lines to our own
country in the last hundred years.
1t has every natural resource that we
had and. in addition, others that
nature did not give us. Our talk
ing machines, typewriters, sewing
machines, safety razors and a multi
tude of other American products
are standard with Brazilians today.
1t is up to US to make just as we'll
known the thousands of other prod
ucts that we make and that they
need just as much"
To accomplish this, Mr.. Sanger
said, it was necessary for American
manufacturers to advertise their
goods down there In South
America, he said, advertising meth
DDS are crude and much as they
were in the United States 50 or
more years ago.
1--WE have scarcely even begun to
use this power, this promoter of
sales and good will. i'll South Ameri-
Ca" continued Mr.. Sanger. Il have
unmistakable evidence that the peo-
ole of that country respond even to
the crude forms of advertising Of
fered them.
Need American Men.
"Buenos Aires, the capital Of Ar
gentina, has splendid newspapers
with circulations ranging around
10000 daily. Brazilian dailies have
proven excellent mediums for ad-
vertising.
"The biggest thing that could hap
pen to advertising down there would
be for broad-gauged American adj
vertising mea, to take more inter-
est in it. These countries await the
stimulus OF American advertising
genius properly adjusted to meet
their needs. But let the American
advertising men put this in their
note books, Spanish is the language
of all South America except Brazil,
where Portuguese is spoken. Bra
zilians are offended if you write or