The Washington herald., 1918-11-25
SEEK
CONTROL
DRY PUBLICITY
Major Humes Shows How
Advertising Contracts
Were Made.
WOULD ENLIST HEARST
Methods Used by Liquor
Interests Exposed In
Times Probe.

Methods used by the brewers TO
spread their propaganda, either with
or without the knowledge of the agen-
cies employed, were disclosed in the
documents submitted to the Senate
Judiciary subcommittee by Maj.
Humes. counsel for the subcommittee
conducting the investigation Of the
brewers activity in politics and the
financing Of the Washington Times by
members Of the brewers association
Hugh F. Fox, secretary Of the Unit
ed States Brewers Association, testi-
fed before the subcommittee that the
publicity bureau was in the habit OF
retaining writers Of established repu-
tation. who would submit articles on
the liquor question to the leading Pc
riodicals. In the majority of instances
the publication was unaware Of the
backing the writer was receiving, and
accepted the articles in good faith as
an expression OF the opinion OF the
writer. In some cases the magazine
was encouraged TO publish the article
through a promise Of the brewers TO
subscribe to a large number Of copies
of the issue containing the article
Make Good Impression.
In a report made by Fox in 1879 he
says: We might ask the brewers to
subscribe to half a dozen magazines
which We might pick out and the re-
ceipt of the 100 subscriptions from our
members to these publications would
make a good impression
Advertisements were submitted by
the brewers and the advertisement
contracted for by the prohibition
forces Cancelled wherever the brew
ers were able to persuade the news
papers TO agree to their project \
letter to John McDermott, manager
of the organization committee OF the
brewers association, signed by
George J. Thompson. explained deai
by which one Anti-Ssloon League ad-
yertisement was killed.
Upon my arrival in Chicago Mr.
Thompson writes, 'I was sought out
bv Mr.. Hodge. the editor OF the
Union Labor Advocate, who advised
me that his solicitor. Mr.. Allen. had
secured contracts for zJvert'stns
space in his PSpor from the Anti
saloon League and the Law and Or
der League OF Chicago, amounting TO
81 400 and that unless he could pro
cure something like an equivalent
from other sources he would be com
peued to accept these advertisements
or pay his solicitor a commission on
same.
Coufcrx with DIR. Doyle.
Il Immediately conferred with DR.,
DOYLE, of the Illinois State Brewers
| Association, and discussed the best
means OF avoiding the acceptance by
this paper of these advertisements, l
was authorized by him TO confer with
Mr.. Hodge and made an amicable sd-
iustment which l did. and for a period
of one year il is understood that this
paper will accept no advertisement Of
any description from the Ani-Saloon
| League or the Law and Order League.
A confidential report taken from
Fox's files to the Wisconsin brewers
gave the following estimate Of The
value of a campaign among some hun
dred papers contained the statement
that some of the papers refused TO
carry the advertisements.
I'VE had a number Of papers refuse
to run our ads" he writes, "a list Of
these will be given TO any member
desiring it"
Arrangements were made with GER
tain newspapers by which the brewers
advertisements were run as reading
matter This arrangement is referred
to in a letter written by DR.. Percy
Andreae, head of the brewers chief
CONTINUED on PAGE FOUR.