The Bossier banner. [volume] (Bellevue, Bossier Parish, La.) 1859-1952, 1918-06-27
Shop Talk.

The reader will note that this issue
of the Banner is hardly up to the
standard he has grown in the habit of
expecting. Truth is we have had he
fore us this week SO much clerical
work and so many added mechanical
duties because of the new postal ruling
to become effective July LIST that we
have not had the time to devote to edit
ing the paper We have just taken
things as they came, and most OF that
has been War-Savings Stamp copy.
But what of that? Surely it is an OPP
perfume time to devote SO much space
to that worthy cause.
Speaking of the latest postal ruling
(and it effects all publications of what
ever nature) reminds us that another
advance in the Banners price of sub
scription must come. Don't get ner-
vous now, for this does not mean
raise to all of you, but only to those
subscribers who reside elsewhere than
in the parish. For the present the
Banners price of subscription to those
subscribers residing in the parish will
remain the same. Those living outside
the parish will have to pay - per
year This comes about by reason Of
the new postal ruling referred to, the
same being graduated. or sliding.
As to what this new scale Of postage
is the reader will understand from
this: Those county (parish) newspa-
Ders which have heretofore enjoyed
free circulation in the county of pub
lication will continue to be granted
that privilege. The postage rate to
such papers to points outside the cOun-
ty has heretofore been uniformly l cent
per pound. Beginning with July LIST
the rate of postage will be fixed by
zones. and will range from IA cents
per pound ton reading matter) in the
first zone to 3H cents per pound ton
advertising matter) in the eighth zone.
Beginning July LIST of next year the
rate will re ~ to ~ cents; year
later. " to "a cents and on and after
July 1. 1921. ~ to 10 cents. The
reader will note that IL different rate
of postage must C Paid on that pOr
ton Of !, paper continuing reading mat
ter and that devoted to advertising.
and tue rate is different in the several
zones. As there are eight zones. there
will bc quite a problem in fractions for
the publishers erefU week. and a new
one over and over again.
or course the reader understands
from the foregoing why the price of
sui Scrirtion to those subscribers to the
Banner residing outside BoSSier Parish
has cen advanced. The Government
needs lot; nf money at present for war
puri cs;es. and must get some of its adj
ditiunal revenue out of the publisher
I his cannot well come about, that Is.
for the country publisher. unless his
own reytlle is proportionately IN
creased. So he must just promptly
raSs the Euck" to the reader. How
ever. it Is fair. Ii it is to cost the pub
Usher more in the future to get his
paper to his outside" subscribers. very
naturally be must charge them more
Changes to the publisher have come
the World War. His expenses and bur-
den of lal or and responsibility have
been greatly increased and his revenue
has feen cut down. SO, taking all this
: into consideration. we make no prom
Use rs to the future as regards rates.
The present price Of subscription may
bold goud for il long time-perllaps for
ycals-lerhaps not. We note that
country publishers all over the nation
are raising their Price of subscription.
Some who advanced their price to -
have since raised to $50.
For the present there will he abSo-
lutely no change in the Banners rate
for standing. or contract, display adj
vertiSing. However. this slight change
is announced as to the rate for
transient advertising: All such adver-
tiSementS will in the future he charged
at the fiat rate of - cents per inch.
with no charge for composition. The
charge for composition of display ad-
vcrtiSing will hereafter he ; cents per
inch. With the Banner Il transient adj
vertiSen,cnt is one measuring less than
four inches aud to appear In print less
than six weeks. or issues. More is
charged for the transient than for the
standing advertisement for the reason
that it is shert-lived and Il source of
much more labor than the other.
Plates for the story, Confessions of
German Deserter." ordered now more
than three weeks ago. have not yet
reached u.s. AS soon as they come III
we expect to begin the publication of
the story. Watch for it.