The Washington times., 1918-06-30
Messages Generalization on the First Anniversary of The I'll
Tribute to individuality From Man Of Commanding
individuality and Big Business CaEber.
ARTHUR BRISBANE.

AKl l1OK BRISBANE.
AS RICHARD A FOLEY. ADVERTISING WRITER. THINKS
ARTHUR BRISBANE WOULD DESCRIBE
SUCH NAN
Arthur Brisbane the writer is the one man Who could
really do justice TO Arthur Brisbane the subject
For Brisbane, above an American writers, knows how to
strip biography of its messena eeals and show the soul
of a man and the body Of his environment
As Brisbane scarcely likely to describe Brisbane let
who knows his work angles essay an apprUxa-
ton of subject and method that will least have the merit
of sincerity
Alexander who longed for worlds conquer, would
have found his job lot easier had he lived few thousand
years later
He simply would have become newspaper editor
And, with his ability sway men, he would have
quered many wods-te minds Of millions representing bat
hegrounds far more important than their bodies
He might for example, reach win single pronounce
ment multiplied by the magic Of the printing press almost
million people every day. in the New York Evening Journal
And The Washington Times he would reach $4,000
And in the Chicago Herald-Examner another $4,000.
Then, for good measure, occasionally he would with the
power of his pen sway readers Of or Eve Hearst
newspapers in other centers.
The multiplication of personality made possible by modern
newspaper methods has altered the views habits and
Of put them in slavery, Alexander would
DONE but knock of the chains of ignorance mnfomaon
dulneSs.
Arthur Brisbane is the modern Alexander
Having editorial standard the greater por-
ton Of the readers Of Greater New York he Wash
ngon the denseness is somewhat greater ur-
ing certain fogs has extended his editorial vassalage
Chicago was the next logical sector The Windy City viii
have nothing breezier his editorials pen pictures of
and their actions and reactions:
Distance has meaning for Brisbane He thinks in
miles. He travels while he writes carrying secretary with
him, and the flying telegraph poles his punctuation marks
He gets something from this methOd-he arrives point
quickly.
Alexander Zone of Brsbanes favorite "exampes could
scarcely month the ground Brisbane covers in
twenty-four hours.
His egons few compared the Brisbane journalistic
egiOns, and the latter only cents day apiece.
This multiplication of personality has tremendously added
the total of public information. Brisbane is book
booster for thing 1t would be interesting know how
many young and younger women who ordinarily like
have their thinking done for them, have been nducted into
the thought habit by his descriptions of the wonders Of knov
edge.
He has advertise Pluarch and Shakespeare
and Haecke and Buckle and other thinkers than all the pub
fishers of his day combined.
He has the real Of advertising (which itself sim
ply the standardization of the multiplication of persona)
For he reaches the heart and the mind of the people, and this
uuderes the lesser art Of salesmanship Advertising that
does reach and the public only the shadow of ad
Vertising 1t may SALE but it does make
tomer-Only buyer.
Many who reads Brisbane editorial in New York
Chicago who reads To-day in this paper, be but
chance buyer. But the Brisbane personality is very likely
to make of him a customer-a regular subscriber.
So the young who wants become student Of ad-
verising do better than read and study Brisbane
The method that sell hundreds of thousands of
papers daily the public pretty good method to tie
selling the merchandise advertised in those newspapers