The Pulaskian., 1918-09-13
SUNDAY RIDING
Is UNDER BAN
OF TIME, MONEY AND
WEAR AND TEAR ON ACCOUNT
OF MOToRLESS SUNDAYS IN
IMPROVED DRESS.

The Garfield order to stop Sunday
motoring, although announced as out
a temporary means of conserving
gasoline, may not be without influ-
ence upon retail trading eonditions.
What its effect may be, whether ia
vorable or unfavorable to increased
business, will appear differently TIC
different minds. There is the possi-
bility that lacking the incentive of
the automobile for weekend trips,
there may be considerable falling
off in demands for dress accessories
and other small articles which people
find necessary for enjoying the auto
mobile. This may have a material ef-
feet upon certain departments.
On the other hand, it is automatic
that automobiling does not require
people to be as well dressed as for
other recreationss 1t is true that mo-
torists arte often on their way to din
ner or dance and that these functions
call for attention to dress. But, on
the whole, it may safely be said that
the automobile does not encourage the
great majority of its users to want
more or better clothes. There are
many thousands of people who have
virtually agreed that anything is
good enough for the car, unless you're
going some place in particular" These
people spend large part of every
Sunday just riding. They go by 80
quickly that they feel no one can take
note of their clothes. Comfortable
clothes are good enough, without re-
gard to their newness.
Now that Sunday motoring, during
the peak of the motoring season, has
been forbidden, these people doubt
less will turn to other forms Of
amusement or relaxation during the
closed season on the automobile. il
they take Sunday afternoon stroll
instead of their usual motor ride, they
are likely to be impressed with the
desirability of something new to wea
Coming, as it does, at the very begin
ming of the fall season, it is not i'm
probable that the Garfield order may
substantially accelerate the demand
for fall clothes 1t should be remem-
bered that the classes affected by the
order are the more prosperous ones,
and relieved of the inevitable expense
of motoring, many of these people may
take a fresh interest in the purchase
ply for only a few Sundays should
not prevent such a result.
Forbidden to use their cars on
Sunday, it is also probable that many
people may turn more to golf and ten
mis- and such out of door sports, with
a consequent increased demand for
the accessories these games make de-
sirable.
Estimates fix the saving of gasoline
which the Garfield order will achieve
in the region east of the Mississippi
River in the millions of gallons for
each Sunday during which the embar-
go continues in force. 1t is worth re-
membering that if these millions CT
gallons of gasoline are not consumed
the money which would have been ex-
pended for gasoline will be saved to
the motoring public at a time wnen
gasoline costs more than it ever did
This in itself is no inconsiderable
item and it is but part of the cost Of
running a car. There is also a heavy
aggregate charge to be made for oil,
and the replacement of tires for all
the motorists OF the vast region ar
fected is simply staggering, and the
money spent at rural roadhouses for
entertainment is too large even for
contemplation. All this money viii
cry out to be spent in other ways, and
now at the beginning of the fall ready
to wear. season much of it should 90
into clothes, if retailers are clever
enough to encourage it to come their
way