The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1918-10-19
WANTED 100000
new CAPITALISTS
BY o HARRINGTON.

Nobody reads Liberty Loan articles,
or editorials, or advertisements any
more so people are beginning to say !;
and therefore, what is the use of
writing them?"
For my part, l am not quite sure
of the answer, yet | am sure enough
that these articles. editorials, para
graphs and advertisements must be
written. Writing them and printing
them is n of the ways we have learn
ed to help sell the bonds, and besides
trying to learn new ways we must try
all the ways we already know; for the
bonds have got to be sold. And, per-
haps, though no one may read this
little Liberty Loan screed which l am
writing now, it may well be that when
it is in print a number of people will
glance at it long enough to see thai
it is about the new loan and be re-
minded once more that the bonds
have to be bought.
The eight billions to be taken for
taxes in 1919 will come out of the
pockets of people who went what they
thought was their limit on bonds, dur
ing the earlier sales, and then they
had four billions more to spend on
bonds than they will have under the
new taxes. That is to say, roughly,
the buyers of bonds during the past
year will be four billions short of cash
to pay for bonds during the fourth and
fifth sales if they buy at the same rate
they did in the earlier sales. Either
they have to dig up four billions more
(and multitudes of them say they
can't) for taxes and bonds than they
did last year, or else new buyers have
TO be found. And if it is true that
the previous buyers did go their real
limit on bonds, heretofore, and must
now pay in taxes four billions which
they formerly put into bonds, then it
follows that the heaviest drive" must
be made to find new buyers.
1t comes to this, of course the old
buyer must strain till they get their
previous limit stretched, and new buy
ers must be found, and found actually
by the million and million. The new
BUYERS have to be found by the million
and million because they haven't ,ks
much money as the old buyers had.
The old buyers who aren't heavily hit
by the tax will be on hanC; but the
new buyers are the people VINO mast
make up the deficit of the old buyers
who can't buy as they did. The Lib
erty Loan Driver who gets a new bul-
er mas a right TO stop a minute and
feel complacent before he starts ir
again and gets another new one.
There's a cheering thing to think
about in connection with this new
"drive." The richer people Cor those
who used TO be) are going to paw S.
GOO, 900, 900 in Federal taxes instead of
$4,000, 900, 900 paid in 1918. If they hal
that extra $1,000, 10000 to PUT inl)
bonds, instead of taxes, heir future
Incomes would be about $4,000 00,-
900 pleasanter every year. And yet
we haven't heard any particular wall
going up FROM them about this. II
really seems TO be true that uNder the
circumstances they're glad = part
with the money in the way tie Gov
eminent sees fit to take it. That's
pretty fair behavior on their part; 10
hand 1t over without a word of pro-
test. My personal belief is that they
wouldn't protest if the Government
took everything they have, in order 10
win this war. Yes, they're all right
and everybody in the country will be
all right if this loan produces s .O0O.-
900 NEW BUYERS. There are about
i05, 000, 900 people in the United States
and there were about $4,000, 900 buy
ers of bonds in the last Loan. That's
why 100000 NEW one are needed.