The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1918-09-12
Publicity Department Will
Soon Begin to Advertise
With Posters, Buttons,
and Moving Pictures.
ANOTHER HONOR FLAG GIVEN
Shipments of Buttons for Wisconsin
Began Today and Other Material
Will Follow Shortly to
Every Point in the State.

Within very short time the cam
paign for the Fourth Liberty Loan will
be inaugurated and it is the hope of
the director of publicity for Wiscon-
sin, M. !. Stevens, that the vexatious In
cidents connected with the former cam
paigns may be eliminated altogether.
Following will be some of the devices
used to advertise the Fourth Liberty
Loan and attract the attention of the
people as outlined by the director of
publicity:
There will be ten different styles
and Of various sizes used in the cam
paign, proof sheet of which will go
forward to you under separate cover
by this mail Under instructions from
Washington, these posters are abso-
lutely not to be released for public dis
play in any part of the United States
before September 23rd. Shipments of
these posters to various county chair
men will commence September 9th, SO
that all supplies will be in your hands
before release date.
The subscribers buttons have been
turned over to the publicity department
for distribution. The Wisconsin allot-
ment is 705, 600 exclusive of the wo-
men. Shipments will commence Septem-
Der 9Th, and [ feel sure that can safe
" promise that each county will have
its full quota Of buttons on hand con-
siderable before the opening day of
the campaign. Your quota will be
based upon the number of subscribers
obtained during the Third Liberty Loan
campaign, and because there will be
no additional supply of buttons must
urge upon you the necessity of eliminat-
ing waste as much as possible. The
chairman of publicity, will, of course,
turn over the supply of buttons to the
county chairman who will be in charge
Of the sales.
So far we have received no specific
information as to motion picture reels
and slides. However, I am advised that
there will be number of 500 foot
reels, the usual supply Of trailers and
two or three feature films. It has not
yet been decided whether these will
be sent to motion picture houses di-
rect or to the county chairmen for dis
tribution. AS soon as this question is
settled and samples are on hand you
will be promptly advised.
Through the courtesy of the Jer-
ONE Remick & Co., music publishers,
we have been supplied with a generous
number of copies of the Fourth Liberty
Loan song, entitled For Your Boy
And Ny Boy" have had the pleas
ure Of hearing this song sung and can
say to you that it is the best Bond song
that has yet been issued. It has a
swing to it that will carry an audience
to the highest pitch of enthusiasm, and
the song is so written that it can easily
be sung by the entire audience. You
will be supplied with copies of this
song in addition to motion picture
slides showing the chorus.
Two or three booklets will probably
complete this part of the publicity cam
paign. These booklets win be short
and to the point, samples Of which will
be forwarded to you within the next
few days.
Within the next week automobile
windshield stickers will be mailed from
this Office direct to every automobile
owner in the state You will be adj
vised when these stickers are forwarded
to automobile owners in your county,
and I would strongly urge your coopera-