The Yale expositor., 1918-08-22
Millions of Dollars Thrown Away
for TrifleS That Ought to
Set Nation Thinking.
SOME WAYS MONEY GOES
Postcard and Cheap Souvenirs Take
Big Sum Every Year-BiIlions
Spent for Needless Telephone
Calls and kilograms.
BY howard MOL wooLLEY.


should be necessary to conduct mighty
selling and advertising campaigns in
order to raise money to crush our enc
mies-cruel and dangerous enemies
who are bent on thrOttling the very lib
erty on which our country has been
built. If we really felt the impulse
we could raise six or eight billion dol
lars spontaneously and without the
blare of craftsmanship and publicity
and we would do II so easily that Ger
many and her allies would stand
aghast at our overwhelming resources
and purpose.
The trouble is that even yet we do
not realize the tragedy that is over
us. The war has not sunk into the
American consciousness. With a mil
lion or more of our boys in France, and
the casualty lists coming home every
day, we still lack the pulsating fervOr
of intrepid courage-the courage that
wells within one and stlrs the soul.
Fighting impulse Needed.
The one unQuestionable evidence of
courage is the willingness to sacrifice.
A man who sees his child in deadly
peril is instantly ready to sacrifice
everything. even his life. IT takes no
argument TO "sell" to him the need of
courage. He gets IL from within. The
lighting impulse dominates his every
Instinct. What we most need in
America today is fighting impulse.
Once we get II the doom of Germany,
as a menace to ourselves and to the
world, will be sealed. If we had this
val1rouS, undaunted determination we
could raise, this coming year, not mere
ly six or eight billion, but as many bill
hon as our country might need. Let
us search our hearts, therefore, and
dis over why it is that Grassland
me. hedS are needed to sell us Liberty
bonds. It seems all the more incred-
bic that such should be the case when
the money we are asked to contribute
is merely money saved for ourselves.
Indeed, we could put through this
fourth Liberty loan without even feel
ing 1t directly. I am not talking here
about great sacrifices. With merely triv-
ial and passing inhibition we can make
this fourth loan a glorious manifesto
ton OF Americanism.
Never was there such a nation of
spenders--we literally throw money to
the winds. Cash runs out OF our peck
cts into hundred channels of extrav-
agance. Tempted at every turn by
something that appeals to our pleasure
saturated instincts, we hand out the
dimes, quarters and dollars. We work
hard, most Of us, and we play hard.
Many of US play with an amazing
abandon that scarcely reckons the cost.
And we crafty ourselves not only at
plays, but we satisfy our luxury-lovine
tendencies and our vanity in many of
the things that enter into our daily
lives.
Let us consider here merely the mil
lions that go for trivial things that do
not count as permanent investments
either for utility or luxury.
Millions Spent for Cards.
For instance. take our post card
mania.- This habit, which perhaps we
would not criticize In times of peace,
Is almost universal. A dealer esti-
mates that 100000 people spend an
average Of dollar year on the
cheaper kinds Of cards, and an addi-
tonal sum of hundred million dol
lars on postage. But on the fancy cards
and more expensive sets, sold largely
to tourists, the estimate Is 5000. 100000
In addition to the postage. Including the
cards that are kept by the purchasers,
IL Is probable that the total is half a
billion dollars. Many men have made
fortunes in this business. / know of
one former valentine manufacturer
who retired with a lot Of money.
1t is certainly inconsistent that this
great sum should go for such a
trivial purpose when the nation is in
Volved In this mighty war that calls
Tor cash everlastingly. Here is one
expenditure that could be eliminated |
almost wholly until the war is over.
Besides this amount put into Liberty |
bonds might mean something worth |
while to the people themselves.
Then there Is another class OF SOU
venirs that masquerade as merchan-
1ise and absorb an astonishing amount |
Of money. Travellers and tourists es-
pecially waste their cash upon these
things, and immense quantities are
sold to the people everywhere. The
bulk OF this stuff is useless 1unk-at
least In war time. when conservation
Is the high need. Why spend our money
these days for fancy baskets. card |
trays wooden claptrap articles. knlclx-
knacks, trinkets, popguns, stun and |
whim whams7 The souvenir stores in
Atlantic City, Asbury Park, Coney Is
and, Revere Beach near Boston. Ven
&c near Los Angeles, and similar es-
take more than hundred
million dollars out of our pockets
,very summer. One small town con-
,ern in Atlantic City sells hundred
thousand dollars worth. on which the
let profit is over fifty thousand. There
ire factories that turn out this sort
Il product In vast quantities. and much