Chicago eagle. [volume] (Chicago, Ill.) 1889-19??, 1918-03-02
THE REAL SIG.
NlfICANCE OF THE
THRIFT CAMPAIGN
BY James A. Davis.
Chairman Of the Public Speaking
Bureau Of the Cook County War
Savings Committee.

Thrift as national characteristic,
a confirmed trait of its people, is one
| of the vital elements of nations
wealth and strength. II Is one of its
| greatest effectives In maintenance of
war and its prosperous growth i'm time
of peace.
Thrift is rule of self control
against waste in any form. 1t is
principle the practice of which soon
becomes a habit, an assured avenue
to prosperity and competency.
II is stimulation to diligence and
industry, discourager or corrective
of Incidence.
Thrift is thoughtful management
II is the care we exercise in supply.
ing our wants. II influences the
judgment we use in buying, in the
conservation of our earnings. It die
tates that we buy no more of anything
than we can proftably use, that we
refrain from buying anything we have
no use for. Thrift II is that causes
us to discriminate between and weigh
values. 1t makes a dollar function
to its fullest usefulness. II is rea.
sons curb on extravaganza.
If we are about to buy any article
and have a choice between one for a
dollar and another for dollar and
half, the $3.50 one differing in no es.
sential way from the one for a dollar
and no more serviceable, II is thrift
which leads us to purchase the one
for dollar, thereby saving fifty
cents.
This is the saving the thrift stamps
are created for. whether It be twenty.
five cents, fifty cents. five dollars, one
hundred or a thousand dollars.
This act might be defined as
economy, II It were not that the def.
mite object In view was that savings
be increased by the fifty cents
Economy is only feature of, a STEP
in the process of thrift The motive
In thrift Is saving, the avoidance OF
waste of money, the desire for profit
One cant practice thrift without be
ing economical but one can be eco
nomical without being thrifty. In
| crease In accumulation is the sole oh
| ject Of thrift More to spend is often
Il | the OBJECTIVE OF economy.
II is thrift that converts opportun
ity to earn into earnings, the unused
= into usefulness, idle time into profit
| able occupation.
II Is thrift which makes the gar
bage can unnecessary in France. II
is thrift that led to the great By-Prod
uct industries of France, Belgium ant
4 Eprnany for tho annUarctn,, ,Nf ~
into commercial products.
Every man, woman and child in oul
country must consider themselves {
human by.product plant convertin.
their needless. thoughtless over ex
| penditures, and waste into thrift
stamps.
We must not confuse thrift witt
miserliness and niggardliness. II 1
not demanded of us that we ceas
| buying everything except the food L
nourish us. Such policy woul,
/ stine our industries and prostrat
| trade. Industrial activity create
payrolls, It creates profits to be take,
for government revenue. II Their
were no proceeds from manufacturing
and trade who would there be to bu
thrift stamps?
What thrift demands and our gov
eminent expects of us is that We re
frain from indiscriminate spending
spending because we have the none,
in our pockets to spend.
We must not interfere with tn
stability and the progress OF our In
dustries.
II IL not demanded that we depriv,
ourselves OF rational amusements blu
that we control our indulgence Il
them.
In substance thrift Is carefulness
management, prudence, frugality an,
calculation to the end that q savinl
of money be created.
That Is the thrift expected of US
the results of which your patriotism
will suggest be invested in Thrift
Stamps and War Savings Certificates
That we may take advantage o
and profit by this great lesson II
thrift In the simple way provided witt
: profitable returns; that we may lent
= our savings so created to our govern
. ment, giving us the glorious satisfac
ton that We are helping In this crit
ical period of our Country's histor!
to win its righteous war; that we arr
| saving that our brave boys at thu
| front and In training and on the sea
| may have the best of food and plent!
of 1t, the warmest clothing, the limi
| of comfort, and best of medical at
tendance, the most reliable of arm
and ammunition, the sharpest O
| bayonets; that they may know tina
| we are back of them heart and sou
| and purse to the last penny and tn,
| last heart beat. Isn't all this ant
| "The Great Cause" worth saving TO
| -25 cents at a time?
| Our enemies have called us a ma
| ton of MASTERS, Let us give then
| the lie and prove that we are not onl.
| the richest nation in the world bu
i the thriftiest; eXtrayagant only in al
/ fording means for defeating them
] MEN win battles, but money win
|