New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1918-03-06

IAe pleasing appearance OF the store.
A space of twenty feet by seventy
feet has been added to the rear of the
store and all partitions have been re-
moved and large windows set high in
the walls provide for plenty of light anT
air.
Fascinating Displays
The fixtures are all in mahogany ana
the walls are white giving it an ap-
pearance Of elegance and refinement.
Entering the corner door of the store
one finds at the left the silk and dress
goods displayed at long counters and
passing along the linens, draperies and
other household furnishings are to be
found. Across the aisle is the corset
department and the babies section.
1t would be impossible to mention half
the fascinating things one saw in merely
passing thru these departments. Across
the front Of the store between the :
entrances is the ribbon section and at
the extreme north side of the store the
Notions counter and following it the shoe
department which contains fine shoes Of
every description to please milady-
Mr.. Schulke intends to make specially
of carrying the narrow lasts for women
with very small feet. He believes that
it will pay him in connection with his
other lines of ladies furnishings to stock
the unusual sizes.
Shoppers Enjoy Suit Department
Facing the shoe department are the
hosiery, gloves and underwear and h
the new addition are to be found the
ready to wear garments, coats of every
description, afternoon gowns, party
dresses, suits and furs. This depart
ment of the store was packed to over
flowing all day and all eye ling with the
ladies Of New Ulm who came to see Whit
the new store would offer in the way Of
styles and also to buy. Mirrors and
fitting room and rest room, all add to
the convenience and comfort and salts
faction of the shopper in this department
and the gowns and blouses displayed.
from the sheerest of chiffons to the
richest of fabrics, were certainly delight
to the eye and a temptation even to the
most frugal.
The cashiers desk is located in the
north side Of the store at the end of the
shoe department and behind it is the
ladies' rest room with telephone, toilet
and writing conveniences.
Basement Sales Surprising
The basement, which is entered near
the household goods department, consists
Of three parts, the first being room for
the display Of children's dresses and
ladies' housedresses. Here is to be.
found also complete line Of blankets
and quilts. In the next room viii be
kept the bargains Of all sorts from the
different departments Of the store. The
third room is under the new part Of the
building and will be used for store room,
part Of it for unpachng and marking,
and the other for the storage Of reserve
supplies This gives Mr.. Schulke an
enormous amount of space, all of which he
expects to make use Of. The basement
[sales were enormous Saturday.
The store was decorated for the open
ing by Mr.. Samuel Miller, Of Madison.
Wisconsin who was also in charge Of The
/ silk department for the opening day.
IHofmeister's orchestra was employed
from | o'clock il. the afternoon uz1fn
10 o'clock in the evening when they
played the Star Spaneled Banna
and Home Sweet Home More than
100 carnations were distributed 81 th
ladies who called during the day and
evening and this number was n1k
sufficient to supply a who came The
flights were d. With piilinx
streamers Of MistaFiia and the rporus
presented : very attractive appearance.
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