Grand Forks herald. [volume] (Grand Forks, N.D.) 1916-1955, 1918-02-13
TRADE
DISCUSSED IN
SPEECH HERE
Pictures of Glacier National
Park Also Shown at Com
. mercial Club.

That courtesy is one of the principal
assets Of h retail merchant was as
serted by j.. S. Bailey, n OF the edi-
tors of the System" magazine who
last night gave an address on "Some
Problems in Retailing before men,
bers and guests of the Commercial
club assembled for a special dinner
in the club rooms.
Mr.. Baley's address was followed
by a travelogue by Lawrence X. Kit
chelI who spoke Interestingly and fas-
%cinatingly about the Glacier National
park and the Blackfeet Indians and
showed a vast number of motion pic
lures n colored slides from the ex-
IRENE northwestern part of the Unit
ed States.
Importance of Prudent Buying.
In his address which was cnarac-
terized by many Of those present as
the most interesting of its kind heard
here for Il long time. Mr.. Bailey point
showing prudence in buying, and, es-
pecially in wartime buying. He
warned merchants against overbuying
and suggested that they watch the
fluctuations of the market with keen
attention.
The problem of selling was also
gone into with much detail, and Mr..
Bailey emphasized certain. methods
which might be successfully employed
by the retailers in meeting the COM
petition IF the mail order houses.
More Advertising Recommended.
one of the great problems of the
retail trade was that of advertising,
the speaker said. The merchant
should study the science of advertis-
ing, the speaker said. The merchant
should study the science of advertis-
ing so that he would know where.
when and how he could advertise his
goods to the public with the greatest
possible advantages to himself.
MIR. Bailey said the object of the
merchant should not be to reduce his
advertising. but rather to increase it.
that is, use judgment and reasoning
in increasing his advertising. BY re-
lating to his audience the history. of a
few successful n unsuccessful retail
merchants Mr.. Bailey illustrated eff
fectively the fac hat advertising is
indispensable to the retailer who
aspires to become successful.
The Problem of Service.
One problem of vast Importance to
the trade is that of service. Mr.. Bailey
asserted. The problem can be reduc-
ed to that of meeting the customers
demand without extra expenditures
and in this connection attention was
called to the fact that the govern
rnent time AND again has warned ner-
chants to- retrench wherever possible.
Without any added expense, the serv-
ice of each retailer might become
more efficient, it was said, if the mer-
chant would. for instance. coach his
clerks as football players are being
coached. The aim to be kept m
stantly in mind was that of increasing
the efficiency of the business from day
to day.
Courtesy on behalf Of the clerks was
mentioned as n of the most valu-
able assets of the retail merchant,
and one whose value should be thor
oughly appreciated by every one
working in the store.
Illustrating his various points, Mr.
Bailey quoted an interesting series OF
statistical and other reports which
served to emphasize the various de.
tails of his address.
Lecture on Glacier Park.
The fina part of the evenings pro-
gram consisted of a lecture by Mr.
Kitchell who described the Glacier
National park as we'll as the Black
feet Indians and exhibited hundreds
of graphic motion pictures and hand
colored slides in the course of his lee
ture. 1t was said by many. who at
tended the lecture that it was really
as though they had actually made the
trip themselves through the park and
the northwestern part of the country