The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1918-04-03
CIVIC ASSOCIATION
DINNER AROUSES
BOND statesmen
John M. CIapp Talks on Good
Speech as Salesman
ship Asset
CONTEST IN SALE
OF BONDS STAGED
Coffin Announces That Birmingham
Committee Has Set 100000
as Goal in Present Loan
Campaign

Liberty Loan SaIeSmen, 1our-mlHute
men and John M. Clapp of New York,
representing the Roland Press, made
last nights dinner at the Civic asso-
citation a thoroughly patriotic affair.
The large banquet room was well
filled and men and women took part.
An interesting contest was conducted
IN selling Liberty Bonds over the telc-
phone and the Baby Bond prize which
hao been offered for the best presenta-
ton and response was made to Mrs.
Pattie Ruffner Jacobs. who acted as
seller, with Mrs. ii. II. Smell as pur-
chaser.
Fred NJ Jackson, who is chairman
of this territory for the third Liberty
Loan, was the first speaker and was
followed by Harry W. Coffin. who Is
chairman for Birmingham. Mr.. Coffin
aroused great applause by the an
nouncement that while Birmingham
quota had been set at so.000,000, the
committee had fixed the goal at $780,
coo, 900 and felt confident that the spir-
IL now existing in Birmingham would
assure success in reaching this goal.
Judge Hugh Locke presided as toast
master.
CLAPP CHIEF SPEAK Err
The principal speaker Of the evening
was John M. Clapp, who took as his
subject Speech as a Business Asset.
The speaker stressed the point that
business men do not realize what an
a
by employees.
by good speech do not mean nee
essarily pure and perfect speech he
SAID. II mean carefully chosen words
which convince the customer and make
him buy the goods offered. When a
man is talking over the telephone he
chooses his words, he modulates his
voice and he tries to say what he has
to say in the shortest possible way.
Why can't you carry that into your
everyday life?
Every community has it's flowery
lawyer orator who always appears on
Fourth of July occasions and then it
has it's lawyer who is never heard from
except when there is some important
work to be lonesome man who can
say few words just in the right way
and can get results. BY cultivating
speech | do not mean to get so you
can talk all the time. | mean you
should talk carefully and pointedly-
make every utterance count Did YOU
notice how much Mr.. Crittenden said
in three minutes just now? Did you
notice the punch he had? 1T was ten
times more effective than if it had been
stretched into half an hour. That's.
what | mean. He had studied what
~ n ~ ,I1
Such talk does not come haphazard
To be good talSer man must give
thought and care to his utterance. Ho
may use bad grammar. That is not
the point. He must make what no
does say count
BEGIN IN SCHOOLS
'"rhe schools are a mighty good
place to begin. and after rs years OF
intimate association with schools and
among the best educators in the north,
I want to say that you have here in
birmingham in DR.. Phillips, Mr.. Glenn
and Mr. Brown men who have no SUI
periors in their work in the United
States. And then you have Miss
Claudia Crumpton down there at Mon
tevallo Do you know that Miss
Crumpton has started speech move
ment in Alabama which is being rec
ognized among educators all over the
country? Chicago has already taken
up this thing that she has started here
in Alabama. ! hope you Will get be-
hind these people, encourage them and
let your good work spread.
after all, the speech movement
means most to the business man, and
we are all business men in one form
or another Good, effective speech
means increased sales and that means
more money 1t is dollars in your
pockets to get behind this pettSt
speech movement"