Charlevoix county herald. (East Jordan, Mich.) 189?-1953, 1918-04-19
GR0CERS HELP
IN $3.50 Plan
SIGN PLEDGE TO CARRY OUT
F0C0 ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers-In-
sures Greater Food Saving.

| ~~~@s%SsA~oAJ hhS OV-OO Ddblb LUZ LILO
purchase of wheat -four and are doing
their utmost to explain the new regu-
lation to the housewife. This ruling by
the q. s. Food Administration requires
each purchaser of wheat -four to buy
one pound Of cereal substitute, one
Kind or assorted, for every pound of
wheat flour. 1t was necessary to re-
strict the use of wheat flour In order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply of wheat to meet their
vital needs. This supply must come
| from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted In stores
throughout the country. This card
states, 1--WE pledge ourselves Loyalty to
carry out the Food Administration pro-
| gram. In accordance with this order
we will not sell any wheat -four except
where the purchaser buys an equal
weight Of one or more of the following,
a greater use of which in the home
will save wheat:
"Cornmeal, corn flour, edible corn
starch, hominy, corn grits, barley -four,
potato flour, sweet potato sfiour, soy
| bean flour, feterita flour and meals,
rice, rice -four, oatmeal, rolled oats and
buckwheat -four" -
Some confusion has resulted on the
| part of the consumer In constituting
this 5000" ruling to mean that an
equal amount In value Of substitutes
must be purchased with wheat -four.
| This Is mistaken idea. The ruling
states that the consumer In purchasing
| flour shall buy at the same time an
equal weight Of other cereals"
o. exception to this ruling Is con-
corning graham flour and whole wheat
-four, which may be sold at the ratio
| Of three pounds to FIVE pounds Of
| wheat -four This provision Is made
because approximately % per cent.
more Of the wheat berry is used IN the
manufacture of these hours than stand
ard wheat flour.
Another exception Is <bst concern
ing mixed fiours containing less than
90 per cent. of wheat -four, which. may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
| fours containing more than 80 per
cent. of wheat flour to any person I'M
| less the amount of wheat -four substi-
| tutes sold is sufficient TO make the to-
| tai amount of substitutes, including
those mixed In hours, equal to the to-
tai amount In wheat -four In the mixed
-four For instance, IL any mixed flour
is purchased containing go per cent.
wheat -four and 40 per cent. substi-
tutes it is necessary that an additional
| 20 per cent of substitutes be pur-
| chased This brings II to the basis of
one pound of substitutes for each
pound of wheat -four.
A special exemption may be granted
upon application In the case Of special
| ly prepared infants and invalids' food
containing flour where the necessity II
| shown.
Some misunderstanding seems to ex-
| list on the part Of consumers In assum-
ing that with the purchase Of wheat
! -four one must confine the additional
| so per cent. purchase to one of the
| substitutes. This is not the case: One
may select from the entire range OF
substitutes sufficient amount Of each
to bring the total weight of all substi-
tutes equal to the weight Of the wheat
-four purchased. For instance, II a
purchase of "a pounds of wheat flour
is made range of substitutes may be
selected as follows:
Cornmeal, 8 pounds; corn grits, 4
pounds; rice, pounds; buckwheat,
| bounds; corn starch, pound; hominy,
pounds rolled oats, 3 pounds.
These substitutes may be used In
the following manner:
Cornmeal, 8 Pounds.-Corn bread, no
-four; corn mullins or spoon bread,
one-fourth flour or one-third rice or
one-third hominy 20 per cent substi-
tutes In whole bread.
Corn Starch, Pound.-Thickening
gravy, making custard, one-third sub
stitute In cake.
Corn Grits 4 Pounds.-Fried Ike
mush, used with meal In making corn
bread.
Rolled Oats, 3 Pounds.-One-fourth
to one-third substitutes In bread, one
half substitute In mullins; breakfast
pdkridge, use freely; oatmeal cookies,
oatmeal soup.
Buckwheat Flour, 2 Pounds.-One-
fourth substitute in bread, buckwheat
cakes.
Hominy, 2 Pounds.-Boiled for din
ner, baked for dinner, with cheese
sauce.
Rice, 4 Pounds.-One-fourth substi-
tute In wheat bread, one-third substi-
tute in corn bread, boiled for dinner "a
bread cuD, as a breakfast food, to
thlcken soups, rice pudding instead Of
cake or pie, rice batter cakes.
Several grocers have stated that
their customers who strictly observe
the IL wheatless meals each week find
| II necessary to buy substitutes in adj
ditlon to those ordered under the g.
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