El Paso herald. (El Paso, Tex.) 1901-1931, 1918-01-26

S the u months Of 1917 have
Il been among the most prosper
our in the history Of Fl Paso.
50 have they been the busiest and
probably the most fruitful in the his
tory Of the FL Paso chamber Of COM
rnerce. Almost without exception its
multitude Of activities have met with
success. and have brought measure
less benefits TO FL Paso. No little
credit for the phenomenal prosperity
Of the city may be claimed by the
o. chamber OF commerce.
Besides working for the CONNER
cal advancement Of FL Paso, through
widespread publicity; the attraction
Of new industries; the bringing Of
conventions TO the city, and the i'm
proFement Of business within the
city, the chamber OF commerce
broadened its scope IN 1917. and takes
q place in the front rank of every
movement which made for the better
ment Of the city and surrounding
territory. Chief among these activi-
ties has been the cooperation Of the
organization with the government
Germany This has taken the form
Of aiding IN recruiting for the army,
IN the sale OF Liberty bonds, in as
Eisting in the raising OF the Red
Cross fund. IN the placing Ct the
lands and facilities Of FL Paso and
Eosdick soldiers recreation commits
sion. and in the stimulation of the
growth Of war crops and the con-
aerTation OF food products
Widespread Publicity.
The chamber OF commerce also has
lent its assistance TO the establish
ment Of FL PzsO as the educational
center OF the Southwest.
In the normal chamber OF commerce
activities, the chamber OF commerce
has conducted a widespread publicity
campaign drought the United States
and foreign countries; has succeeded
1n bringing a number of new indus
tries in the city since January /; has
entertained several conventions: has
conducted an extraordinarily success
1ul trade excursion through New
Mexico and Arizona; has aided in the
construction, maintenance and sign
ing OF roads in the Southwest; has
prevented the establishment Of un-
reasonable freight rates which would
have been detrimental to FL Paso
attempt 10 bring new railroad 10
this city.
The publicity campaign conducted
by the chamber since the first Of the
year has been OF an active character.
designed 10 bring new industries, /
new residents, tourists and farmers
10 Fl Paso and its surrounding terri
tory Wasteful publicity, aimed at
nobody in particular, such as is used
IN many cities has been carefully
avoided Il has been the aim Of the
publicity department to refrain from
urging any firm or individual to come
10 e Raso. who could not be benefit
Ted directly by coming here
Whole World Knows FL PasO.
Publicity for E Paso has taken the
form Of reading matter prepared by
the publicity department. which has
been published in many magazines
and newspapers in every part Of the
country in paid advertising in jour
nails calculated to reach the persons
who would be interested in the city;
in the distribution OF thousands OF
volumes Of printed matter regarding
Fl Paso and surrounding farm sands. I
and IN personal correspondence. That ]
this publicity has accomplished its
purpose has been indicated by the
number Of firms and individuals com
ing to this city as a direct result Of
this publicity At no time has the
percentage OF results" from adver-