davidaulloa/AmericanStories huggingface dataset:
The Washington herald., 1918-09-16

years means that. the moment he stops
trying to sell the readers OF this pub
hcation, he loses many saies he had
worked up 10 a closing point
Its Value Lost.
He has lost the value Of his adj
vertising that has been Accumulate
ing since the day his first advertise
ment appeared. He has broken the
thread of interest which gradually
develops into a rops OF confidence.
He has lost the daily association OF
people who have been reading his
advertisement with an interest
which was rapidly growing into a
desire to buy.
For long time they may not
miss his advertisements. becsu
some other advertiser. who hasn't
allowed three cents TO obscure his
vision. has held their attention. II
they do miss seeing his copy. they
naturally think something must be
wrong TO make him stop sdyertis-
| ing.
A stop order on a continuous
] campaign OF advertising Is stop"
| order on interest and a kill" order
on confidence.
Many times a salesman may call
on a prospect a dozen times He
passes up the thirteenth time,
thinking. What's the use, / can
never sell that fellow"
But he never knows Perhaps IL
he had persisted he would have
found all those twelve calls were
necessary for making the thirteenth
time the closing time.
| Publications will continue 10 sd--
vance rates as long as circulations
keep going up. Increased circuls-
ton and the increased purchasing
power Of readers means a greater
value to advertisers.
And yet there are some advertise
ers who persistenuy hold out
against any advance in rates as q
matter OF policy.
1t can be only one kind Of policy
Ia mighty poor policy. The kind
OF a policy that results in a greater
loss for the hoId-out advertiser than
for the publisher
True. the publisher loses so much
in dollars and cents. but the adver-
/ tiser loses exactly what q bridge
| builder would lose ~ he stopped in
the middle Of a stream.
The half-bUilt bridge in advertising
is always a serious blunder. Many
advertisers refuse TO recognize the
loss Of killing a campaign. but seed
planted is wasted unless the crop is
carefully harvested.
The human mind runs along
straight lines. The advertising peo-
Tle read day after day 10 the suCFes-
tion they follow eventually in buy
| ing. But once that constant h6rr-
mering OF a suggestion is removed.
another suggestion begins hammer
ing and the first one is forgotten.
| The blind policy OF breaking the
profitable continuity Of an advcrtis-
ing campaign is a policy 50 wastefuI
IL really should be obsolete in this
day Of advertising enlightenment.
1 It wastes money. wastes prestige,
and wastes the time Of both buyer
and seller in getting together. Il de-
stroys the connecting link in making
sales. which requires double effort
and more money 70 attempt TO regain
the breaking-or point again.
Even though a business is big ana
strong enough 10 stand the loss and
waste simply 20 maintain policy,
is II worth three cents 20 lose some
thing that not even time and money
will regstn7-Editor and Publisher.
The Washington herald., 1918-09-16
NEW YORK HOTEL ARRIVALS.

New York, Sept. 15.-The following
Washingtonians are registered at local
hotels:
{. Gale. Flanders; w. E. Holley,
st. James; Capt. j. G. Holman, Park
Avenue; Mrs. ]. S. Hopkins, Mark
well; ]. S. Hopkins. Maxwell; G. R.
Lyman. Herald Square; Mrs. ]. w.
Pattillo. ]. w. Pattillo, New Vic
toria; Miss S. B. Quick, Flanders;
Miss Z. Seinmonds, Broztell; A. E.
smith. Marlborough; Miss F. Tchomas.
Martha Washington: d. Thompson,
Ansonla: DR.. G. White. Empire; H.
u. wilkins, Flanders; Mrs. G. c.
Young, G. c. Young, Park Avenue;
Z. E. Clement, Flanders; Miss NJ.
Cuthbert, Martha Washington; E. J.
Bowling, Continental; Lieut.. A. w.
Duston, E. A. Hickman, Grand; X.
b. Lewis, Flanders; r. j. Putnam.
Mrs. r. ]. Putnam. Cumberland;
Jerome Saks, Breslin; NJ. Vaughn.
Continental; Mrs. E. D. Anderson,
Breslin; Miss NJ. L. Hercent, Broz-
tell; F. W. Vaughan, Broadway Gen.
tral; ]. NJ. Wethevow, Park Avenue.
The Washington herald., 1918-09-16

to some other classification wheL later
detailed reports are received.
Emerson field. new air service hy-
Ing field, at jackson. S. C.. was opened
on August l. II is named in memory
OF Lieut. William Emerson. held ar
tillery, who was the first artillery
ofncer killed while serving with an
American aero squadron al the front
The field. which was authorized on
May 2, is to operate in conjunct on
with artillery, and for this purpose
includes both airplanes and balloons
At present there are about $50 oth-
GERS, including pilots, and 80 men sta
toned at Emerson field.
The semi-snnual report OF the chief
OF the division OF sanitation 70 the
surgeon general Of the army shows
that despite the severe epidernics OF
pneumonia measles, and meningitis
during January. February, and March
the health Of the troops in the United
states has been very good. The an
nual death rate per thousand for
disease for this period was SO. On an
average, IS men out OF every thouss nd
were carried on sick report. slthough
great many OF these were not con-
hned TO the hospitals. These included
all cases Of veneresl diseases, the
greatest single case OF disa bIlity in
the army. In the ma a1ority Of these
cases the disease was contracted be-
fore the patient entered the army.
For the months Of January, Febru-
airy, and March. the ''pneunonia
season. the death rate for disease
per thousand was l04 For the fol-
lowing three months IL Was As per
thousand OF all deaths during the
six months period, S. per cent re-
suited from pneumonia.
The morbidity and mortality rates
for the six months for troops In this
country are increased as a result of
the fact that numbered among the
soldiers in the country are all those
sick and disabled men who were left
behind when the organizations OF
which they were members sailed for
Europe. This fact in part explains
the high admission rate for disease
in some Of the camps
The Washington herald., 1918-09-16
By JOHN L. BALDERsTON.


CCswrsht. 1913, by the, Mcclure Newspaper
A Naval Base in England, Sept. /
(by mail)-Here is the story, told in
his own words, of the hero OF one of
the most ghastly experiences OF the
war at sea. With nothing to eat or
drink. Ensign E. A. Stone. U. S. N.
r. F.. clung for eighty hours with a
British companion, from Saturday
morning until Tuesday night. to the
underside Of the pontoon of a cap
sized seaplane. He and his friend
never lost their sense of lrumor,
which shines in every paragraph of
Stones account of his ordeal Ensign
Stone passed five weeks in hospital,
and this is what he said when he
came out:
Story of Ensign stone.
Il left our station in a British sea-
plane, as pilot, with Sub-Lieut. Eric
Moore. r. n. A. s.. observer, at 3 a
m. Our duty was convoy patrol.
When two hours out, having met our
ships coming from the westward. we
thought that We sighted a periscope
ahead. and turned off in pursuit. We
lost our course. The engine dropped
dead and at ll:30 forced US to land
on the surface in a rough sea- We
had no kite or radio to call for as
sistance, so released our two carri ar
pigeons. We tied a message with our
position and the word Sinking on
each. The first. a blue-barred one,
flew straight OF and rec ched home.
But the other. which was white
checked, lit on the machine and
wouldn't bulge until Moore threw the
navigating clock at him-which prob
ably upset him so that he failed us.
The heavy seas smashed the tall
planes, which kept settling. l saw
that they were pulling the machine
down by the rear. turning her over.
We tore the tail fabric to lessen the
impact of the waves. 1t was no use.
Soon the tail float was smashed, and
its box filled with water. This in
creased the downward leverage, and
the nose rose perpendicular in the air
At 2:3O p. m. we capsized, climbing
up the nose and over the top to
the underside of the pontoons.
Lost All Their Food.
Cur emergency ration had been in
the observers seat at the back. But
we had been so busy trying to repair
the motor and save ourselves from
turning over. that we did not remem-
Der this until too late. When
crawled aft for the food, Moore saw
that I was only helping the machine
to capsize. He yelled to me to come
back. and l did, just in time TO save
myself from being carried down with
the tail and drowned.
From now on for nearly four days,
until picked up by trawler. we were
continually soaked and lashed by the
seas, and with nothing. to eat or
drink. We had nothing to cling to,
and so TO keep from being washed
overheard. We got upon the same pom
toon and hugged our arms about one
another's bodies for the whole time.
we suffered first from thirst. I
had craving for canned peaches. My
tongue swelled, and sucked a couple
OF crap dice which had in my
pocket until the pips disappeared.
Twice drizzle came on. wetting the
pontoop. We turned on our stomachs
and Tapped up the moisture. but the
The Washington herald., 1918-09-16
CONSCIENCE.

From out OF my heart there spoke voice
A calm little voice and still
And il said to me, Have you done your part
With steady, cheerful will? .
Have you brushed the from another's life?
Have you smiled in the face of dread?
Have you done your part?" asked the voice of u,r
And wondering spoke, and said:
What you, Voice, that YOU ask me this9
Why do you seem to care
Whether | shirked my task or not
Whether I'D nv share?"
And the voice rose out OF NV heart again
And il said, al am just the trace
OF the hand OF God that is stretched to YOU
And the smile that lights His facep
MARGARET E. sANGSTER in the Christian HeraI,
The Washington herald., 1918-09-16
Army and Navy News

II has been considered likely that
Brig. Gen. John T. Myers would be
relieved from duty as fleet marine
ofhcer OF the Atlantic feet. and the
name Of another oficer for this as
sisnment has been submitted TO the
commander-in-ch of the fleet for
his approval. However, in view of the
Importance of the place, particularly
at this time, when the total number
Of marines making up the ship de-
tachments is so large, 1t is possible
that Gen. Myers may be retained.
Other changes among marine officers
afloat are to be made in the near
future, though, as result OF recent
promotions, a number Of them now
oUtrank the particular assignments
they hold. The only other change
among general officers at present
talked of is the relief of Brig. Gen.
Ben H. Fuller from command of the
first regiment and marine barracks
at Philadelphia. Brig. Gen. Aibertus
W. Catlin, who recently arrived home
from France. will be assigned TO duty
after expiration of sick leave. He Is
fast recovering from severe wounds
received in action some weeks ago.
Lieut.. Col. r. r. Wallace has been
ordered detached from duty with the
first battalion of the Ninth Res1-
ment In Cuba and to duty with the
Second Provisional Brigade in the
Dominican Republic, relieving Lieut.
Col. r. A. Ramsey, who will come 70
the United States for assignment TO
duty. Maj. C. l. yGawne also has
been sent to the brigade in the Domin-
lean Republic. being relieved from
marine barracks, Quantico, Va.
Oricers OF the Marine Corps point
out that the casualty lists so far re-
Lieut.. and Mrs. Lee H. Brown, U.
S. NJ. c., who were married in wash
ington August q, have arrived in
Cusntico, Va
A press cablegram from Paris an
nounces the appointment OF Capt de
Saint-Seine as naval sttache at
Washington, to succeed Commander
de Blanpre.
1t is understood at Washington that
Maj. Gen. John A. Lejeune. who lately
has been in command of the marine
brigade In France, which forms a
part OF the second division. has been
placed in command Of that division
succeeding Maj. Gen. Omar Bundy.
who Is now serving as a corp com
mander; and that Brig. Gen. Wendell
c. Neville has been placed In com
mand Of the marine brigade. or the
newly-sppointed general officers OF
the Marine Corps in this country II
is not likely that many OF them VIII
be assigned to new duties at present
ceived show the good effects OF ths
training of the marines in protecting
themselves against capture.
Out OF sixty casualties among on
GERS serving in France only one has
been reported as missing up TO July
81. OF more than 1000 casualties
among the enlisted men only ave are
known to be in the hands of the
enemy. Up to July 81 total Of q
enlisted men had been reported miss
Ing since the marines got into action.
but none OF these has yet been Ner1-
fed as having been taken prisoner,
and IT is expected that large pro-
portion Of them will be transferred
The Washington herald., 1918-09-16
Italy Approves Plans
To Connect Rome with Sea

It has just been made known that
plans to connect Rome with the sea
have been approved and endorsed.
No particulars of the transaction
have come over yet. but this ques-
tion is and has been for some ten
or fifteen years subject of such
great interest to all Italians in gen.
eral. and Romans in particular. that
details cannot fail to come through
very soon.
The plans for the initial work on
the project calls for an expence Of
forty-ssvsn million lire, -
The Washington herald., 1918-09-16
A LINE O. CHEER
EACH DAY O. THE YEAR.
By John Eendriek Bangs.
DEATHLEss DAY.

Some Poets in their mournful lays
Delight to speak of "long dead days.
As II day by passing by
Could ever really truly die.
A Day is but span Of light
That merges dawn and noon and
night
In swift succeeding hours In one
Eternal smiling of the sun,
And hence It is my heart is gay
With the Eternity Of Day,
And all the tenor of my rhyme
Shall sing the Deathlessness Of Time
tCopyhsht, islAl
The Washington herald., 1918-09-16
To Display Damaged Statues.

The Academy OF Belle Arti' OF
Rome has recently approved the plan
OF Albert Besnard 20 exhibit in wills
Medici the cast OF all the students
in the Cathedral OF Rheims that were
damaged by the Teutons, and OF all
Of the most beautiful statues sirnl-
larry mutilated In the Northern and
Eastern France districts.
The Washington herald., 1918-09-16

LOS eh hipOaeoAh ONoaAt
Resented Rate Increase By News
papers
here's story: A manufacturer OF
a nationally advertised article re-
centy raised his price and advertised
generously trying TO persuade the
pubic that II was good policy and
tne right thing for them 10 pay the
higher price he asked. The public
came across without a murmur and
paid the new price.
But-there happened to be one pub
hcation this manufacture had been
using for several years, that had ad-
yanced It's rates since he signed his
last contract. and he refused TO nay
the cents a line advance.
That Q cents a line Iooued up 40
big in his eye that II obscured his
vision from the ten big advantages
as against the one disadvantage OF a
scent raise.
These ten advantages were:
i. Increased circulation since the
new rate went into effect
2. Greater purchasing power in that
particular market
8. Continued advertising in tina;
1lltdhl lLt pIONtNLAOu OI ma
previous investment
l. Market he was losing was worth
more than he realized.
5. Prestige Of medium worth more
than the new rate he was asked &c
pay.
6. Loss Of customers inevitable.
Z. Prospects for increased sslei
greater than ever before.
IL A. - hfvv5,
self. he was losing an opportunity tc
help keep business normal
9. Protection against a competitor
gaining what he would lose.
10. More immediate business pos
sibIe because of the accumulativt
value OF past campaign.
Blind to Other, Rights.
Yet this advertiser. who realized the
need OF raising his own prices, would
not recognize the same right or neces-
sity in the business OF another. de-
pending upon the support from him
and other advertisers TO continue In
business.
Here was an advertiser who ignored
all these many advantages to his own
business, and his country in time Of
war, merely to save three cents.
For instance, suppose every business
house in the United States took the
same attitude toward advancing
prices.
Suppose every consumer should say
TO this advertiser. Il won't pay your
new price. Your product isn't worth
it" What would happen TO his bust
ness can easily be Imagined. Yet the
generous public has accepted this sd-
vertiser's advance in price without
protest. At least the people assume
the advance was justified and have
responded out OF fair play.
There are some business men who
realize perfectly well the necessity OF
advancing prices all along this lire,
and they are not willing to take their
own advances seriously, but yet. when
II comes to considering the other fel-
lows claim, they refuse TO play the
game as II should be played TO keep
business healthy.
No publicat tion intends to thresten
higher rates; yet under present condi-
tions II is impossible TO expect rates
to remain at low tide when the high
tide is coming in.
There is no grave danger that the
advertiser who drops out Of a publics-
ton because Of its new rates will be
forced out OF business, but the fact
that he has been talking persistently
TO the readers Of that publication for
The Washington herald., 1918-09-16
Bloody Bill.

Why does picture of the suggest
Kaiser Bill? Have you tyrannoaurus? tyran-
noshp became extinct years coupled your
abstemOus habits perhaps explains why gazd
Saurus his kin.
Science has skeleton
Montana The rascal stands nineteen feet has sxnch
jaws in which mans body would crunch pleasantly.
Like chantcee friend who about this
wicked claws prove spurs
which we're told when he first staggered
With mouth and head like hippo,
short hdcous scay
moth, armorpated body dragging a spke-topped tail
Isn't he perfect likeness of all that represented by his
Can't this fearful scourge sweeping
less little beast like modern swOoped Belgium?
Doesn't he ek the that rips flesh from bone Bloody
Bill brutalzcd Serbia and ravaged Rumania?
Well since prannoaurus king of tyrant beasts and Tyran
Wilhelm yrantbeas of kings similar
and have much let's
this
Put wax replica of Tyrannosauus Whm-untf we can get
hing-bcsides specimen
placard Bloody Bills honey parts "A
carnation OF the VIcst Beast TyrannOsaurus Rex"
Too 0 fight: Mebbe but old to buy bond!
That handwriting on the wall of Posdam spells "rs45"
When will the war end? When the Hun is done forl
Uncle Sam is launching ship day this continues we may
see traffic cops on the ocean
"peppering" region infantry
will soon be "asalting" it.
passing through needle. eye has comparatively
easy job compared the sm-American running for
bigger the life vocabulary
of every under 40
stamp against reverses
staff lean lean and handy umbrella" your
rainy day" comes
Huns say Yanks banss and don't know when to quit
One thing least they will admt-he Yanks know exactly
to hit!
reporters the heavy rains are giving
the Germans time bury their They to bury
their hopes Foch Haig and Pershing did that for em.
The Washington herald., 1918-09-16
STOP" ORDER ON AID CAMPAIGN
kill" ORDER ON CONFIDENCE
National Advertisers Cannot Afford to Dis
continue Advertising in War Times Because
of Slight Advance in Cost of Space
By p. c. L.

You have often heard the hreat-"For I'd
of list meaning that would take small
take desired action
Three isn't large OF money employed
stop the development of a big business.
The consistency of big business regarding fair
policies important general
The Washington herald., 1918-09-16
A Tonic and
Health Builder

Take CALCERBS 20 rid yourself Of
that weakening. persistent cough.
which is threatening you with
throat or lung troubles. Even IN
acute cases affecting throat and
lungs. CALCERBS have given much
reiief-in many cases helping TO re-
store health. They give strength 70
combat illness Contain calcium "a
lime salt). SO compounded as 20 be
easily absorbed.
Caicerbs. 80 cents box. AZ all
druggists or from manufacturer,
postpaid.
ECKMAN LABORATORY.
Philadelphia
Makers Of Ecknan's AItersur-
The Washington herald., 1918-09-16

of heavy giving
the Germans time bury their dead They didn't
their hopes; Foch, Haig and Pershing did EN-
The Washington herald., 1918-09-16

Huns the Yanks branless and don't know when
One thing least they will admitthe Yanks know exactly
81
The Washington herald., 1918-09-16

The word register" is bigger word in the life VI
Of every under 90
The Washington herald., 1918-09-16

thrift stamp collection the against
staff lean lean and handy umbrella"
rainy day" comes.
The Washington herald., 1918-09-16

The camel passing through the needles eye has comp
easy job compared the semiAmerican running office
The Washington herald., 1918-09-16

OfScers OF the Marine Corps point
out that the casualty lists so far re-
Lieut.. and Mrs. Lee H. Brown. U.
s. NJ. c., who were married in wash
ington August q, have arrived in
Cusntico. Va
Arizona republican., 1918-06-07
NJ AWARD YET
 MADE BY STATE

No award was made yesterday in the architects competition for the altera ton and addition to the state capitol, the jury of awards not having com pleted it's examinations of the sub mitted sets of plans, according to Le- roy A. Ladd, chairman of the commits sion of state institutions and a mem- Der of the jury of awards.
 While nothing official was stated in regard to this matter, yet it was ru- mored at the state house yesterday that no set of plans entered in the competi- ton is entirely satisfactory to the awarding jury, but that. with the most acceptable set of plans as a guide, a new set is to be prepared. these to in clude features considered to be abso- lutely necessary and which are not in any set submitted
 All of the drawings are on bristol board, there being twelve different rawlings in each set. With the excep- tion of the provisions that the supreme court and library must be on the sec ond floor of the new addition and that the commission of state institutions. the state land commission and the state entomologist must be on the first floor of the new addition to the capitol. the arrangement of the rooms of all the state departments is left to the indivi- duality and ingenuity of the competing architects.
Arizona republican., 1918-06-07
WOMAN SH0T IN
 MYSTERY CASE

Josepha Lara living in the rear of 427 South Second street, was shot in the left breast with a p caliber bullet from a rifle last night. The bullet passed through her body. She was at tended by City Physician Beauchamp who reported to the police that the woman is not seriously wounded and will recover.
 Police Officers Bush Anderson and Culp, who were detailed on the case, reported that there were no powder marks either on her waist or upon her body statement borne out later by Dr. Beauchamp. The woman and sev- eral neighbors, who claim to have been present at the time, told the police she shot herself. The police are inves- tigating
 According to the police report. made by Bush Anderson, Dronicio Torres, who claims to be Josepha Lara's hus- band. was in the room at the time of the shooting. Alberto Quentel and Ig- nacio Gomez. who live in the same house, Mrs. Brady and Francisco and Quarie Piezao. who live in the adjoin- ing cottage. all claimed the Lara wom- an shot herself and that they tried to take the rifle from her. The rifle, ex- amined at police headquarters, had a barrel 27 inches lon0. a fact, the po- lice say, that strengthens their theory that she did not shoot herself as she could not have held the rifle, they say. far enough away from her body, being small woman, to keep the powder from burning or marking her clothing and skin.