Free trader-journal. (Ottawa, Ill.) 1916-1920, 1918-10-11
PLEASURE AND PROFIT
Genuine. Satisfaction in Successful
Management Of a Profitable
Dairy Business.

"a much enjoyment out Of their work
"a possible. yet comparatively few can
devote all their time to pleasure seek
fng without thought of financial re-
turn. Some wealthy men have con-
s,ructed beautiful buildings and
placed fine cattle on their country
places simply for pleasure and with
little hope of ultimate profit. As
companion picture, the dairy experts
Of the department have called atten-
lion recently, to the genuine salts
faction that is felt by the truly sue
ccssful dairyman whose wellbred,
we,l-fed COWS are sheltered by we'll
built modern dairy barn OF moderate
price, and whose business pays fair
profit on every invested dollar.
AS population increases, land ad.
yances in price. and dairying becomes
more popular because the increased
demand for milk. cream. cheese, but.
tel, and ice cream enables the well-
managed dairy farm to pay a profit,
even on high-priced land. AS in any
other productive enterprise, successful
da.rying depends upon two great prin-
ciples-economical production. and
ire successful marketing OF the
products.
Economical production of dairy
products depends primarily upon the
cow and upon intelligent feeding, care
and management. The improbable
| cow is a burden to the owner. One
sood COW often brings in more net
Profit than a dozen poor ones. The
herd bull should be from a well-brec
| sire and a high-prOduction dam, anc
only well-bred heifer calves should be
aised on the modern dairy farm. If
| Il hull of first-class breeding and good
! individuality costs too much. mum.
! Der of neighbors may club together
ana buy a bull Of better quality than
an, one of them alone could afford. In
many localities bull associations have
been formed to meet just such condi-
/ tions. Dairying can never become
highly profitable until the scrub bull
is forever banished from our dairy
farms. This includes the registered
scrub.
II dairying is to provide either
pleasure or profit, the Improbable COW
must be disposed OF. The well-bred,
nigh producer that takes her place
INST be properly and economically
fed and cared for. Contrasting as
sOciations have demonstrated that the
feed of the dairy herd can sometimes
be selected, balanced, and disturbed
among the individual cows in such a
way as to decrease feed costs one
third and at the same time increase
milk production.
No one should expect to derive
either pleasure or profit from scrub
herd kept in poorly lighted, unclean,
and fly-infested stable, or from herd
which obtains its chief sustenance
from a nearby stack of wheat straw
fortunately such conditions are rapid
~ disappearing and in some localities
have entirely disappeared.
Economy OF production, however. is
only half Of the dairymans problem
The truly efficient manager of a dair,
farm must furnish a first-class pro
duct, then he must go a step further
and get a price that corresponds tl
me quality of the article produced
High.testing. milk should bring high
er price than low testing milk, and il
is not good policy to sell the former
at fiat rate per hundred pounds, re
sardess of quality. High-grade dairy
products should always command {.
price in accordance with their quality
If a dairymans business is wei
conducted it becomes highly interest
Ing and fairly profitable. The sue
cessfuI dairyman drives his business
the business doec not drive him; HI
does not merely keep cows, but make!
the COWS keep h,m. Such a dairymaI
NAV be expected to manage his farm
so that he and his family can get botl
pleasure and profit therefrom.