Norwich bulletin., 1918-03-12
COOPERATIVE SPRING OPENING
March is, i4 and IS the Dstes--Win- dows Win Be illuminated on Pre-. eedins Nights.

Through the efforts of the Retail Merchants' Bureau of the Chamber of Commerce of Norwich, Inc. it has been arranged to have a cooperative spring opening in this city on We'd nesday, Thursday and Friday, March 13. IA and 15.s
 The movement is more comprehen- sive, this season. than ever before. lii years past these joint openings have included only the stores dealing in millinery and women's and children's apparel but this year, through the ac tivity of the organization committed of the bureau. the field has been hroadened to include all stores deal- ing in goods that have seasonable appeal to the buying public. This means that the stores that will fea- ture openings during this week will include those houses that deal in mil linery, women's and children's ap- parel, mems clothing and furnishings, hardware, etc A perusal of the col umns of the Bulletin will be a guide 10 the public in determining what stores are cooperating in tho joint spring opening movement
 Cooperative movements of this kind serve a great public good. Those who desire to keep in touch with the changing fashions and learn the new est ideas in any particular line. make it point to attend all tie important openings By having these opening events on the same days the local ner- chants give the shopping public an opportunity to see the different lines in which they are interested on the same day, thereby doing away with The necessity of making several trips down town.
 Of course it is understood that these Beasonabie openings have, by far. the greatest interest for women, that is for those women who desire to keep In touch with the changing fashions In apparel With all the millinery and aoparel shops holding their open ings at the same time. it will be possi- ble for every woman who desires to learn the tendency of the spring fashions. to come down town on any one of the three days selected for the joint opening and to visit all the open inSs that interest her ;n that one trip
 Another feature Of the cooperative spring opening movement that should be of great public interest Is the an nouncement that the local fuel ad- nfntsuator, Maxtfn E. Jensen, has given Norwich merchants the privi- iege of lighting their windows on the nights preceding opening days, name iy on Tuesday, Wednesday and Thurs day. March F. IS. and 1l. The fol- lowing is 8 copy of the letter which was received by the publicity com mfttee of the Retail Merchants bu- reau.
 Chairman. of Publicity Committee
 City.
 Dear Sir: Confirming our conver- ration of yesterday, permission is here by granted to the merchants of Nor wich to light their stores for adver- tisfng purposes on the evenings ot March 12. 13 and fl. Lights should bt exinguished at a reasonably early hour.
 Yours respectfully.
 MARTIN E. JENSEN. Chairman Local Fuel Comnniss.
 In conversation with the chairman of the publicity committee. Fuel Ad. ministrator Jensen stated that he ha6 found the Norwich merchants ver1 willing to cooperate with him in hi efforts to carry out the orders for fue conservation and now that the situa. ton was somewhat improved he woult gladly grant the merchants the privi lege of lighting their windows on tn, evenings preceding the opening days As the business streets have beer dark on all evenings of the week, wit the exception of Saturday. for somr months. it is expected that a grea many people will take advantage o the opportunity to see how the princi pal sereets of the city look when the, arc illuminated. as well as enablin; them 10 get a first glimpse of tn spring styles which will be displayet in the windows of all the stores in riuded in this cooperative sprint opening movement.