The evening leader. (Tarpon Springs, Fla.) 191?-19??, 1918-09-23

science with the mere purchasing OF
liberty bonds and thrift stamps-with
a bowling to compulsory rulings as to
the making and selling of merchan-
disc. We owe a bigger, higher, broad
er service to the country and those
who are serving the country in mill
tary capacity.
A big burden rests squarely on our
shoulders and we should be strong
enough, courageous enough to stand
up squarely under it. We've got to
overstep the boundaries of what gov
eminent officials say we must do.
We've got to go the limit. We've got
to educate the masses through print
and by word of mouth-along lines of
sensible, economical buying. We've
got to advocate sane conservation
We've got to drop the non from nom
essential, produce and deal in essen
tials, that every penny of money,
ounce of material and of human and
mechanical energy be liberated for
strict wartime needs.
A high order of tact and Diplomacy
must be utilized. In checking waste
in plugging loop holes Of loss-in
eliminating extravaganza there must
be no scare-no panic. That wou'd
defeat our purpose two-fold one.
remember; i. e., to bring the war to a
quick ciose-and to mould conditions
commercially and industrially so that
whnr our boys lay down their arms
they may take up life among us under
he most favorable conditions.
When the war is over-what? The
answer to that question is disclosed bv
your present actions. To conduct bus
mess today without thought of the fu-
ture invites, yes insures, discouraging
after-the-war blunders.
The final victory of moral right
can't and won't right business meth
DDS for right after-the-war demands
We here at home must do that.
We who are not facing the enemy
over there must carry smile on our
faces over here. We must preach and
practice commercial patriotism. We
must create confidence and--dispense
optimism.
We must work in lok step with the
government. We must to all outward
appearances do business as usual. It's
no time to put up a poor mouth. It's
no time to hang crepe on business in
terests. It's no time to yell calamity
and wonder what is going to become
of us.
For remember that while the army
over there constitutes the fighting
fists of our country-we the produc-
ers and purveyors of merchandise, are
its backbone. So let US stiffen up.
Let us sustain business balance and be
In shape to maintain it at the close of
the war.
Advertise as usual. But trim your
publicity appeal to dovetail with war
time demands. Develop trade along
new channels instead of allowing it
to dwindle into lanes that are frown-
ed on by Washington. Advocate thrift.
Discourage boarding. Push merchan-
disc least needed by the patriots in
khaki.
When the war is over-what? There
will follow period of reconstruction.
There will be a greater foreign and
home demand than ever before for
American made goods
Business Its going to be good.
Better than we've ever seen it. But
the termination of the war and pros
perity of peace times must be bridged
by re-adjustment of industrial and
commercial life.
How long that bridge will below
long it will take to erect it-how soon
we will have things operating smooth
ly on peace time basis-depends on
the peace time preparations we make
while at war. W.
There are going to be deep, sordid
scars that will never heal left in the
business fabric by merchandise whose
merit fell short of the standards of
sound worth.
The bartering of near-worthless
merchandise is crime patriotic Am
orleans will not forget nor forgive.
Honest merchandise pro-
duced-honestly priced-merchandise
that coneributes to the winning of
the war-will certainly retain the
pres tige and preference secured while
buyers are earnestly seeking the
greatest excellence and economy.
To do your duty now--as manu-
facturer or dealer. produce the best
sell the best-deal on a patriotic ba-
sis-cater to the best interests of the
nation-keep trade stimulated in