Evening journal., 1918-07-20
DU FONTS ENLARGE
Advertising DEPT,
This Division Has Entire
Building of 100000 Feet
Floor Space
GEORGE F. LORD
IN CHARGE OF WORK

The advertising activities OF the du-
Pont American Industries have in
creased so rapidly that the advertls-
ing division some months ago outgrew
its space possibilities in the dupont
building.
Recently the company bought the for
mer plant of the Delaware Cotton
Company. on Vandevef avenue, cont
prising 10000 square feet OF floor
space. Approximately one-thlrd Of
this has been remodeled especially TO
house the advertising, agricultural
and promotion divisions, all Of which
are under the general supervision OF
George Frank Lord, director Of adver-
tising.
The personnel OF these divisions OF
the sales department comprise about
two hundred people. including adver-
tlslng division. George Frank Lord,
director, and D. R. Rutter, assistant
director.
tising manager Industrial Explosives
F. w. Wilson, advertising manager
Agricultural Explosives; Edmund
Doremus, advertising manager Sporting
Powders; A. II. Berwald, advertising
manager dupont Fabrikold Co.; r. w.
Sullivan. advertising manager Harrison
and Bridgeport Paint Works; A. r.
Kneale. advertising manager Arlington
Works; C. de Cordero. manager export
advertising: w. B. Minor, manager
Of distribution; S. C. Strickland. man
ager OF Follow-up Bureau; II. j..
Broughton, manager News Service Bu-
reau; Alex. r. Abrahams, Market
Analyst; Martin L. Shaw, once Man
sger; Charles w. Pratt, Advertising
Auditor; NJ. w. McHugh, manager Me
ohanical Department. Miss NJ E.
Bucher, manager Circulation Bureau (;
Miss Grace A. Fairbanks, manager Art
Department; Granville Hopes, man
ager Advertising Stores; Philip a.
Grosland, Advertising Photographer.
The Agricultural Sales Divisions, F.
w. Wilson, manager. Mr.. Wilson d.
rects the agricultural field representa-
tives and the sale Of from 100000 TO
100000 pounds Of Red Cross dynamite
per year for farming purposes.
The Promotion Division, DR.. ]. II.
Squires, manager. This division devel-
ops new sales possibilities Of dupont
products, conducts a lecture bureau,
educates new salesmen for all dupont
Industries, and tests applicants for po-
sitions with the sales department. Dr..
gquires' stan consists Of T. NJ Knight.
assistant manager; d. VI. Johnson,
special representative; J. r. Shultz,
special representative: Miss Harriet B.
Hammond, chief clerk; Miss Marguerite
T. Walds, secretary; w. II. NJ. Conger,
magazine art director.
q ole nNtf0r
Of the dupont Magazine. This maya
zine has a monthly circulation OF 2oO'-
900. Its columns are devoted 10 INDUS
trial topics, covering processes OF
and the many uses and
methods OF use Of wide variety OF
Amerlcan-msde products.
The new home Of the advertising
force Is a vast one-story brick ediflce,
20 feet in width and extending back
along Vandever avenue toward Market
street for a distance OF 300 feet. The
main oflce building Is 70xies feet with
q floor space OF 1850 feet. Thirty pri-
Vate officers for the executives OF the
division are ranged along the walls. a
complete Photographic studio occupies
a part Of the center floor, the rest OF
which Is given over TO the stenographic
and clerical desks.
The private Offices Of Mr.. Lord sne
the assistant director, Mr.. Rutter a
large waiting room aPd the telephone
exchange are situated in the l. on the
Vandeyer avenue side Of the main en-
trance. the Western Electric telephone
switchboard providing for al offices
The entire ONCE Is complete and mod
ern throughout.
The dupont Company now mas the
largest and best equipped advertising
In the country. which IN
addition TO It's other activities maintains
a Thoroughly equipped news service
bureau. which furnishes the daily press
with Informative and educational lit
erat1re OF general interest and the
magazines and other publications on re-
0Iest with special articles dealing with
subjects with which the company Is
identified.
The equipping OF an ONCE building
solely for the use OF an Advertising
stan marks an innovation in advertis-
ing olrolos. II Is. however, only an
other instance Of the Initiative and pro-
OF r. ]. dupont de Nemours
and Company, which has placed this |
great company at tho pinnacle OF
American industrial organization.