Bisbee daily review., 1918-03-29
Just O. Word In
Our OlUn Behalf

Major Kelly of the Douglas information
al announces this week in his lead editorial
a raise in his advertising rates to take eft
feet April l. The time has arrived, de-
clares the worthy major in this announce
ment, when it becomes necessary to in
crease the advertising rates of the lnterna-
tional if the paper is to be kept up to its
present efficiency without an unbearable
loss to the. owners.
The Review raised Its advertising rates
to take effect March l. And for the same
reason as that stated by MOTOR Kelly. Most
of our merchants accepted them in good
faith and without protest as an inevitable
result Of unusual conditions, just as this
newspapers employees have accepted from
time to time the raise in prices of the goods
sold by our merchants.
Only one or two Bisbee firms questioned
The Review sincerely or doubted the i'm
perative necessity of this step to keep its
efficiency up to the standard.
No newspaper management in its right
senses ever raises its advertising rates until
driven to the last line trenches by the hosts
of higher costs of production advancing in
massed waves.
This war has cut directly at the revenues
and profits of every newspaper in the land,
large and small, and at the same time it has
increased their expenses. Telegraph tolls
alone have doubled, along with the price of
white paper. Major Kelly declared that he
paid three thousand dollars more for white
paper the past year than he paid the year
before.
So did The Review.
But this paper takes an eminent and
empowering pride in carrying the flag ev-
cry day of the war; in printing every cheer
ing and helpful line that it can get from near
and distant news fields; in striking straight
and strong for every business and indus
trial institution in this district, and in pro-
claiming and inflarhing the patriotism of
this community.
IF business firm or a subscriber desert
a newspaper at this time Of times, that can
make no difference with that newspaper.
Its duty is plain Whether the balance
sheets show gain or loss, it must battle on.
And though its advertising rates to those
who buy and sell have been raised a trifle,
its columns are open and free to every work
and need of the war. Space valued at thou
sands of dollars has been given freely by
this newspaper (ano every other patriotic
publication in the land) to dozen gov
ermental enterprises that have always been
paid for heretofore at highest rates. 1t has
given columns by the hundred and pages
by the score to the Liberty Loans, the Red
Cross, the enlistment campaigns and score
Of worthy and benevolent plans to help
those hurt by the war, and this is not boast
ing, either, for no paper could do less than
this plain duty and hold its head up among
its own loyal friends and supporters and
readers
Not since Benjamin Franklin, father OF
all good printers and idol of all real news
paper men, founded Poor Richards Alma
nae, has the publisher been harder pressed
to hold his own or needed so badly word
of appreciation or true friend hand hold
ing his own while the adverse winds do
blow You II never miss the water. Mister
Local Merchant who balks your papers
pull on the hill, till the well runs dry Bat
ties are fought at home as well as abroad,
and it is your newspaper that fights always
in the forefront Of these battles, and the
reading matter used here as lavishly as ever
machine gunner spent his shells in last
stand, is without money and without price
According to Chairman Hurley of the