The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1918-04-24
CROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.

Explain New Wneat kullng to
Thousands Of Customers-in-
sures Greater Food Saving.
Grocers OF the nation have accepted
enthusiastically the $3.50 basis for the
purchase Of wheat flour and are doing
their utmost to explain the new regu-
lati0n 10 the housewife. This ruling by
the U. 3. Food Administration requires
each purchaser Of wheat -four to buy
one pound Of cereal substitute, one
kind or assorted, for every pound Of
wheat -four. II was necessary to re-
strict the use Of wheat -four in order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply Of wheat to meet their
vital needs. This supply must come
from our savings because We have al.
ready sent our normal surplus.
Wheat saving pledge cards were for.
warded by the Food Administered to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states. I'VE pledge ourselves Loyalty to
carry out the Food Administration pro.
gram. 'In accordance with this order
we will not sell any wheat flour except
where the purchaser buys an equal
weight Of one or more Of the following,
q greater use Of which In the home
will save wheat:
"Cornmeal, corn -four, edible corn
starch. hominy. corn grits, barley -four,
potato four, sweet potato -four, soy
bean flour. feterita -four and meals,
rice. rice flour. oatmeal, rolled oats and
buckwheat -four"
Some confusion has resulted on the
part Of the consumer In constituting
this "60-5O' ruling to mean that an
equal amount in value Of substitutes
must be purchased with wheat flour.
This Is mistaken idea. The ruling
states that the consumer In purchasing
hour shall "buy at the same time an
equal weight of other cereals"
One exception to this ruling is con.
corning graham flour and whole wheat
flour, which may be sold at the ratio
Of three pounds to FIVE pounds of
wheat flour. This provision Is made
because approximately Is per cent
more Of the wheat berry Is used in the
manufacture Of these fours than stand.
ard wheat -four.
Another exception Is that concern.
ing mixed flours containing less than
so per cent. Of wheat -four, which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
6ours containing more than so per
cent. Of wheat -four to any person I'M
less the amount Of wheat flour substi
tutes sold il sufficient to make the to-
tai amount of substitutes, including
those mixed in hours, equal to the to-
tai amount in wheat -four In the mixed
-four. For instance, If any mixed flour
Is purchased containing 60 per cent
wheat -four and 40 per cent. substl.
tutes It is necessary that an additional
20 per cent Of substitutes be pur
chased. This brings 1t to the basis Of
one pound Of substitutes for each
pound of wheat -four.
A special exemption may be granted
upon application in the case Of special
ly prepared infants and invalids' food
containing -four where the necessity Is
shown
Some misunderstanding seems to ex
list on the part Of consumers in assum.
ing that with the purchase Of wheat
-four one must confine the additional
80 per cent. purchase to one Of the
substitutes. This is not the case. One
may select from the entire range Of
substitutes a sufficient amount Of each
to bring the total weight Of all substi-
tutes equal to the weight Of the wheat
flour purchased. For instance, II a
purchase Of "a pounds Of wheat -four
Is made q range Of substitutes may be
selected as follows:
Cornmeal, 8 pounds; corn grits,
pounds; rice. 4 pounds; buckwheat, 2
pounds; corn starch, pound; hominy,
2 pounds; rolled oats, 8 pounds.
These substitutes may be used in
the following manner:
Cornmeal, 8 Pounda-Corn bread, no
-four; corn mullins or spoon bread,
one-fourth flour or one-third rice or
one third hominy; 20 per cent substi-
tutes In whole bread.
Corn Starch, / Pound.-Thlckening
gravy, making custard. one-third sub.
stitute in cake.
Corn Grits, Pounds.-Fried like
mush, used with meal In making corn
bread.
Rolled Oats, s Pounds.-One-fourth
to one-third substitutes in bread, one
half substitute In mullins; breakfast !,
porridge, use freely; oatmeal cookies,
oatmeal soup.
Buckwheat Flour, 2 Pounds.-One
fourth substitute In bread, buckwheat
cakes.
Hominy, 2 Pounds.-Boiled for din
ner, baked for dinner, with cheese
sauce.
Rice, 4 Pounds.-One-fourth substi.
tute In wheat bread. one-thlrd substi.
tute In corn bread, boiled for dinner "a
bread cut). as q breakfast food, to
thicken soups. rice pudding instead of
cake or pie, rice batter cakes.
Several grocers have stated that
their customers who strictly observe
the II wheatless meals each week fnd
Il necessary TO buy substitutes In i'd
dition to ibn~r ordered under the 60
70 plan.