Five Mile Beach weekly journal., 1918-05-10

as last season.
j. b. Wright, secretary of the board
and also a member of the advertising
committee, announced the fact that
thirty large bill board signs, containing
"a square feet each, had been contrac-
ted for and to be displayed where they
will dc most goodman big munition
plants, and in other places where pub
licity of this kind may count heavily.
He also mentioned that a splendid
course Of newspaper advertising has
been laid out for cities contributory to
Wildwood, such as Philadelphia, Bal
timore, Washington aud other points
south; Pittsburgh, Chicago and other
cities in the middle west. Mr.. Wright
created a sensation when he related his
wonderful success in breaking down
the barrier erected by many motion
picture houses against the showing of
advertisements as apart of the value re-
ceived matter. With the skill of an
advance agent for a mammoth circus,
he found a way to get around this tech
nicality, which made all gasp with sur
prise as the vision of P. L. Barnum
was conjured up, making all feel per-
haps that that wizard of wonders might
be with us once againl Mr.. Wright
succeeded In making arrangements
with picture houses in Trenton, Lam
bertville, Doylestown and many other
places, to show Wildwood Genes on
influence of this moving picture meth
cd of publicity, Mr.. Wright told how
in u place, a man in the audience
recognized the Mayor OF Wildwood, In
one of the pictures. This enthusiastic
auditor shouted: "Hurrah, for Wild
wood. I've been to that resort. WhyI
there's Mayor Smith. Hello Schmitty,
old boy. Good boy, Schmitty !" Ad-
vertisement like hal must be classed
as $50 per cent. efficient, and "Phineas
T." would like enough use it for all its
worth were he in the ring again. 1t
is just as legitimate as any other, and
catches the American fancy for the ex-
%travagant, the phenomenal and the
sensational.
AT this time President Kay call
ed on several members of the Board
to speak some words of encouragement
and inspiration. Those signally hon.
ored in this respect were Philip P.
Baker, designated as one of the oldest
and must substantial members. An
other SO selected was Albert Hart, not
"a bred aud born New Yorker" but a
citizen of the metropolis, at present
210 Fifth avenu Mr.. Hart, some
years ago was a Philadelphia, and to
Henry H. Ottens is the credit given for
Introducing Mr.. Hart to Wildwood,
and inducing him to Invest some
$50, 900 or $4,000 in good American
coin In the FIVE MILE BEACH proper
ty, and attributes his good health to
Wildwood's pure and dustless air and
charming ocean front. Mr.. Hart is a
dead game sport" and takes off his hat
to the matchless genius of that prince
of real estate experts, Henry H. OF
tens. Mr.. Hart made a rousing speech,
and pointed the way to a most valua-
BILE find for this gem of the ocean,
"Flower Goyned, Ocean Bound, Forest
Crowned WILDWOOD If there were
more men like MI. Hort, Wildwood
would go forward with a whoop!
Bubbllng all over with enthusiasm
he dropped intothe JOURNAL office last
Saturday morning, aud truly, contact
with this man seems to put ginger
into every fibre. He has the smart,
snappy New York ways, and in con-
versation with him he "gets n ago
ing"
Having formerly lived in Philadel-
phia, where be was engaged In the
manufacture of pharmaceutical prepar.
ations, of course Mr.. Hart we'll remem'
bers the great political battles of other
days, when Matthew Stanley Quay
was in bis palmy days, and whose skill
as a manipulation in politics has per
haps never been equalled.
Mr.. Hart Is q much married man
That is, he has been married twice in