El Paso herald. (El Paso, Tex.) 1901-1931, 1918-01-26

| Using and publicity matter been so
great
Few individuals have come to FL
Paso in the past seven months who
have not been attracted in a more or
less large degree by the reading mat
ter or advertising which originated
in the publicity department OF the
chamber of commerce. It may be said
Der OF commerce has had some part in
attracting every new business enter
prize to the city during that period.
EntertaIns Conventions.
Early in the year Ell PasO enter
tanned the delegates to the Panhandle
and southwestern Stockmen's asso-
citation convention in what was the
largest and most successful meeting
ever held by that organization.
The Texas Bankers association met
in FL PasO, Nay 1917, the delegates
returning to their homes with the
highest OF praise for FL Paso.
Commercial relations between FL
Paso merchants and merchants of the
largest cities and towns in the trade
territory OF this city were more close
y cemented in the Pep Push and
Progress" special trade excursion. held
early in the year. One hundred FL
Paso merchants, accompanied by a
military band. spent nearly two weeks
in visiting the business men Of Ari-
iona and New Mexico.
increases Auto Traffic.
Automobile tourist traffic to FL
Paso viii be increased materially
through the activities OF the good
roads department Of the chamber of
commerce Delegates were sent to
good roads conventions at Midland and
Amarillo, Tex, and Clovis. n. NJ As a
result. FL Paso secured a branch OF
the Ozark trails. and was named as
the terminus of state highways from
Orange, Waco and Brownsville. Tex
FL PasO was placed on the Evergreen
coast-tO-coast highway, from British
Columbia to Maine.
Recently the chamber authorized
the signing Of the principal roads to
FL Paso. The mapping of the roads
preparatory TO their signing already
has been completed. The roads to be
signed are: the road from ROdeo and
LOrdsburg to FL Paso. from Socorro to
FL Paso, from Amarillo to FL Paso,
and from san Antonio to FL Paso-
The plan Of chamber met with the
hearty cooperation Of all towns and
cities in the surrounding territory.
It has been estimated that thousands
Of automobile tourists who otherwise
might travel by other routes will be
attracted TO e. PasO through the es
adjustment Of the highways and the
signing Of the principal roads
Educational Center.
The chamber Of commerce was in
strumental in the establishment OF the
FL Psso summer normal school for
merly held at Ysleta as the Ysleta
summer normal. Financial assistance
and the use Of offices was given the
normal, whose classes were held in
the new high school building.
The use Of offices in the chamber
Of commerce building was given the
newly organized College Of the City
Of FL Paso, which institution absorbed
the E PasO summer normal
Steps were taken by the cham
Der Of commerce to combat the high
price Of fuel, which is said to result
from increased demand and lessened
supply resulting from labor troubles.
One Of the solutions Of the problem
offered at a meeting held at the cham
Der Of commerce was the cOnstruc-
ton Of a power plant at the Elephant
Butte dam, TO supply electrical energy
for FL Paso and other cities and town,
to replace the present steam power. A
committee is In charge Of an investi-
cation Of the possibilities Of such a
power plant and the United States
reclamation service is to investigate
the possibilities OF utilizing the wa
tiers OF the dam for this purpose. A
Similar plant is in operation at the