Every evening, Wilmington daily commercial., 1918-03-02
DOLLAR DAY.
Great Preparation Being Made for Next
Wednesday.

Dollar Day will be next Wednesday,
March q, and will offer one OF the best
opportunities that out-of-the-clty shoppers
will have to visit Wilmington stores. Local
merchants generally report that during
the past year the opportunities OF their
customers from towns nearby and on the
Delmarvia Peninsula to shop here have
increased rapidly. The great Importance of
the city rs profitable shopping center has
been proven many times by those who are
working for Wilmlngtons commercial
and industrial advancement. The mer-
chants have realized, however, that 1T ~
necessary to offer genuine Inducements ii
they desire to attract this out-oi-town
trade, and IL is for this reason that they
are specially desirous that such customers
visit the stores on Dollar Day. Next
Wednesday visiting purchasers will learn
that n dollar is worth more on that day
than at any time during the year, and that
dollar spent in Wilmington stores on
that day will bring more than several
dollars spent in other places where such
a genuine effort TO benefit shoppers hy
bargains, and merchants through extended
aco,Iaintance, are not the sole objects
sought.
IL has been proven by the experience of
hundreds of shoppers from out of the city
who participated in the benefits OF pre-
vio,is Dollar DAYS that this institution.
now becoming a permanent feature ot
Wilmington s business life IL real chan
mel of cooperative benefit for the purrhas-
| ing public and the merchants. This Co
operation has manifested that the more
| dollars spent on Dollar Day mean the
morc dollars saved to the customer. and
| the more people visiting local stores on
| this day mems to the merchant value
| IN acquaintance which may not be inca
slircd hv either the dollars spent or saved
| bv the Gust toners.
While most of the dollar bargains will
| represent losses to the merchant. its
| benefit to him will be III the attraction of
| new customers to his store, and the OPP
portunity that II will give TO demonstrate
| the reliability Of his goods as a whole
| This is the purpose OF the Dollar Day
| campaign.
| From responses already received hy the
| directing committee of the Mercantile
| Section OF the Chamber of Commerce the
| cooperation Of practically All the progres-
| sivc stores in this city for this special
| dav sale is assured Merchants have
arranged to advertise freely IN all the news
/ papers in this city and section, and also by
! posters and circulars the special bargains
which they have either purchased especial
| ly or selected from their regular stocks II
order that they might give larger bargains
| for a dollar on this day than ever have
been shown on p previous special sale 81
| any character From now until Wedncs
day the shopping public will be thoroughly
| informed through the papers as to what
| they may buy and where they may buy il
II is hoped that prospective purchasers
| will consult this advertising and before
| starting on the round Of calls to the storc'
| on "Wednesday Will make up lists Of then
| requirements, and tho stores in which
thew NAV secure them. before startinJ
| out This will enable them TO complete
| their purchases early and have time re
naming in which to make intelligent in
| spcction OF the general stock carried il
| each of tho participating stores
1