The Press., 1918-02-28
Forbes & Wallace Observe Their 44th Anniversary.

The people of estern New Eng land are generally interested in the 44th anniversary celebration this week of the Forbes &5 Wallace store, Springfield, which, through it's iuiti. atiye progressiVeness and prompt and careful attention to the desires of it's patrons, has become widely known and appreciated, and has come to be recognized as oue of the foremost pub. lie institutions in Western New Eng. land
 Forty four years ago this store started in little red brick building in narrow limits and with few em. ployees. The store has rapidly grown in size and space to occupy the entire site between Vernon and PyDchon streets, besides outside garages and added storage space and employs from 1000 70 1900 iu its force. It has it's own bakery and kitchens which are models of cleanliness and sanitation.
 Service hss always been a prime factor in the successful business build- iBg of the store-seTV ices of best newest imported and exclusive lines when they are most sought after-aDd moreover, the of expert mail and telephone shopping service, transfer system, free parcel check ing, in. bureau, psrosl-post service and efficient oity and suburban de. Iivsries
 The observatory restaurant, which 'oSers the entire eighth floor, has been newly decorated and remodelled to include & restaurant, grill and with the greatly enlarged floor space a new self-serye lunch and 8 lounge. The ielf-serve is the finest and most equipped of it's kind in New England, and combines the advantages of quick service and reasonable prices. The service of niue elevators, including direct express serv ice adds to the many of the restaurants for business men aud shoppers,
 The floor coverings department celebrated it's opening in muoh larger quarters on the sixth floor W here complete new stocks from the best houses, perfect day light, large new display standards and the proximity of the new section of wall papers, inst added, complete the store's re. facilities for home furnish. ing.
 Tue art gallery and rest room on the third floor seem tn have lost none If it's popularity. The remarkable l collection of paintings from the old | masters and from the newer schools. the modern and antique etohiugs have isOaived some noteworthy additions turing the year.
 The employees of Forbes & Wallace Ire given the benefits of shorter hours md other advantages for general wei. 1 'are --a modern restroom and spacious unoh room for women employees, where food is served at cost, free medicine consultation and an infirmary or cases of sudden illness
 During this year Forbes & Wallace l TBS found time to be especially patri. ,tio and has lost no opportunity to id the government in fuel and food by being among the first O adopt meatless and wheatless in he restaurants.
 The store's employees contributed to the Red Cross and Red funds and the purchasing of i Thrift and War Savings Stamps, be. ides buyi $50, 900 worth of Liberty ,onds. Another activity among the mployees is the we'll organized branch f the Girls Patriotic league which leets on Fridays and has accomplished
 very satisfactory amount of work pr war relief, knitting of many soolen outfits for soldiers, making of urgical dressings and scrap books for 
 By way of celebrating the 44th nniversary in the most memorable lay, a sale has been planned on an scale and offering entirely CIV merchandise, bought for regular looks and presented at lowest prices. 'hese stocks include a wide assort- rent of newest spring goods, represent. ng ever line of merchandise in the