Pine Bluff daily graphic., 1918-06-02
u. 5. ID COMBAT HUN TRADEMARK
 AFTER THE WAR
Congress Will Adopt a Ma tional Designation for
 American Made Goods.

Washinton, June IA national trade mark for protection of Ameri- can goods abroad and to insure a high standard of quality will be avail able for the use of manufacturers in the United States when Congress agrees on bills now pending to author , ize the Department to design such an embled and regulate it's use.
 "Made in Germany" goods and the insidious propaganda accompanying that notorious mark will be combatted after the war by the American sign, standing for an honest product and square dealing to all. The trademark will be pictorial or symbolic, recognizable in all countries regardless of the language spoken. The printed mark "Made in U. s. A" which some manufacturers have been using, was found to mean nothing to millions of foreigners, to Chinese for instance, who speak only their native tongue. American consular officials frequently have urged that "Made in i U. s. A." should be written on the goods also in the language of the country where they were to be sold. Another objection to the printed mark has been that it was subject to misinterpretaton in British coun- tries, where it might be taken to mean "Made in Union of South Africa" or Made in United States of Austra- lia."
 While the first necessity for such a trademark is to protect American goods in foreign countries, very important effect of it's use will be to insure that manufacturs sold in interstate commerce are kept up to standard and are in fact what they are represented to be by salesmen or by advertising. It is the present in- tention of the Department of Com- merce, to restrict the use of the pro- posed national trademark to such manufactures and in connection with such commodities as will meet certain Standards of trade practice, as we'll as of quality.
 The proposal for national trade mark has the endorsement of Presi- dent Wilson to whom Secretary Red field submitted the first bill for sug- l gestions before it was introduced in Congress. Secretary Lane and Secrc- tary Houston also have been actively interested in the bill. Numerous com- mercial organizations, private citizens and trade papers have approved the idea.
 Many small manufacturers are un- able to enter the export market be- cause they cannot afford to go to the expense of protecting their trade made in the foreign market. To these manufacturers, permission to use a national trade mark at nominal fee would be great boon, If such mark wree protected by the Government, throughout the world. It will also be a boon to many larger manufacturers who have had their own trade marks pirated in one or more foreign coun.. tries. In such countries these large manufacturers need only place the national emblem upon their products. The foreign consumer, therefore will soon recognize that even goods bear ing an American private brand are not necessarily American, unless such brand is accompanied by the national trade mark.
 Small manufacturers are now at quite disadvantage as compared with large manufacturers because of the inability of the latter to expend huge sums in nationally advertising their products. The quasi-monopoly secured in this way by large manufac- turers will be to very large evtent vitiated by permitted the small manu- facturer of integrity to use upon his goods O recognized quality the na- tional symbol which will be freely ad- vertised throughout the world to q far greater extent than any private trade mark ever could be.
 American goods, other than Am ericans and their persons, are to be the correct means of winning friends for this country" in the opinion og officials. "The national trade symbol if properly exploited and used should enable to each markets and people as we have never before done."
 Farmers and others sMho live at a distance from dryr store should