Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1918-09-25
SOUTHERN IOWA CITY CHOSEN
FOR 1919 CONVENTION OF
IOWA CLUBS
JOHN HUSTON, OF oTTuMWA,
is ELECTED PRESIDENT
c, M. Cosswell, Of Des Moines, Chosen
Secretary - Convention Rene~s
Pledge Of Service to War-curtis N.
Johnson, Minnesota Merchant, Gives
Rousins Addrsss-cther Speakers
and Business.

Ottunwa was chosen as the rneetins
PLACE for the 1919 convention OF the
Associated Advertising Clubs of Iowa
and officers were elected at the busi-
ness meeting this forenoon. The OIL
GERS are: President, John Huston. OF
tumwa; first vice president, o. J. Ben
jamin, Nevada. second vice president
c. &. Cessna. Davenport; secretary, =
NJ. Cogsw we'll. Des Moines; treasurer, L.
E. West, Muscatine. The slate reported
by the nominating committee was
unanimously elected. There was Nc
opposition TO the selection of Ottumwa
for the next place Of meeting. Dee
Mcines practically withdrew its infor-
NAL invitation and the bid Of Burling-
ton for the convention vas not pre-
scented.
The report OF the resolutions com.
mittee, renewing the pledge Of the as
sociation's unstinted services in the
advertising Of all war activities in the
state, was adopted without discussion
Resolutions OF thanks for entertain
ment and courtesy shown during the
convention also were adopted.
More Than 100 Registered.
Those who had regi stered as attend
ing the convention had increased tc
12s UP to noon today, the closing day
Of the convention. The program fol
the day included a combined meeting
for business and addresses this fore
noon and conferences at noon.
Lloyd r. Maxwell again presided al
the meeting This forenoon, and the
addresses included two that were
scheduled for Tuesday afternoon but
were not given then. The speakers
were E. T. Meredith publisher of Sue
cessful Farming, Des Ncines; Level
Ign E. Pratt Washington, D. c.. first
vice president of the Associated Ad-
vertising Cit of the World; N. F
Harris. Chicaso. of the Chicago Poster
Advertising Company. and Roy D
Emry, secretary of the Fairfield Com
munity Club.
Meredith on War Advertising.
MI. Meredith used advertising the
war as the keynote thought Of short
but stirring address. He forcefully
pointed out the very large and very
important place advertising has ap.
propriased IN the prosecution Of the
war. Most important of these places
he said, was the one assumed by ad-
| vertising, when upon it was placed the
responsibility Of selling the war to the
people OF this country. The causes 0.
the war, why We were fighting, and
what we were fighting for. had 10 be
presented to the American people in
way to arouse and enthuse them to the
successful prosecution Of the war. Ht
said advertising had done this.
This was but one phase OF the in
ternational unity Of advertising thai
has been greatly developed because o.
the war and since it began. He sale
that not only was the task of SELLING
this war to American people put up tt
! advertising interests, but that the in.
! ternatio nal task OF selling America:
/ convictions of freedom and individual
/ and national liberty to nations Of Eu'
/ rope was a no less task in connection
wi tn this war that American advertis.
! ing must shoulder and carry success
fully.
He pointed out that Ghe part taker
! by advertising in this war made it yer!
doubtful if the war could be success
FUZZY waged by America without thu
aid of advertising and publicity inter
ests. The effect Of advertising, in it!
relation to the war; he saw in the re
cruiting Of men for the service, in tn
draft, the liberty loans. food conserva
ton, increased production of farm ant
soil products, and in all the many ant
varied activities that were made neces
sary by the war
Advertising and Business.
| "Organized Advertising and Bette
| Business" was the subject Of an ad
dress by Mr.. Pratt, who is first vic
president Of the Associated Advertis
ing Clubs Of the World. Mr.. Pratt de
scribed some of the old time fraudu
lent and wild cat advertising scheme
used to promote the sale of no les
fraudulent products or stocks. H.
pointed to specific instances in which
advertising practically had revolution
lied business practices and methods o
| conducting business and merchandis
| ing.
Other Addresses.
Outdoor publicity found a warm ad
vocate in F. NJ. Harris, of the Chicag'
Poster Advertising Company, VIII
spoke on the subject OF Poster Adver
tlsing and It's Relation to Modern
Merchandising" He argued that pos
ter advertising, especially, appealed t,
the masses the laboring people, VIII
had now become, because of the in
crease of wages during war times
large buyers OF merchandise.
Jefferson county, Of which Fairfield
! is the county seat, has club Gale,
the Fairfield Community Club, whic1
| combines in its membership all classe
representing all the interests in tn
county. Its large membership include
farmers, business and professional
! men, manufacturers, clerks, mechanic
and factory employees. The club is. al
important factor in Jefferson county
Roy D. Emry, the organizer and secre
tary, told in an interesting talk. no,
and why the club was organized.
Conferences at Noon.
During the noon hour two confer
ences were opened to delegates. Bot
were held at the Presbyterian church
where lunch was served. At one tn
presidents and other officers Of loca
clubs Joined under the leadership q