Pine Bluff daily graphic., 1918-01-26
MAN OBSERVES THRIFT
 OAY.,ThIRD TIME
About 5000 Communities Celebrated Thrift Day
 Last Year.

l Inc 1lfSt celeDratlOn Of the National
 Thrift day was on February 3, and ap-
 proximately thousand communities
 widely scattered throughout the Uni ted States, participated in the obser- vance.
 Even with the good start resultant from a rather quickly prepared and brief presentation of the idea to the public, those who planned Thrift day did not contemplate that it's accept ance a year later, February 3, 1917, would be so universal.
 In one year, Thrift day became es tablished In the mind of the public as firmly as any of the many legal holi- days. This was undoubtedly due to a quick realization of the blood scope and purpose that underlie the Thrift day idea.
 Thrift day was not planned to be the one day on which thrift was to be especially practiced, but it represents rather keen recognition of the trem- endous force propelled by collective thought concentrated on one subject.
 The universal acceptance of the day after it's unusual celebration clearly exemplifies this.
 The effect of the thought of the sev- eral hundred thousand people who ac- eepted the idea emanating from a single source was in one year to ere ate such enthusiasm that on the sec ond celebration of the day millions participated-and thus Thrift day has come to stay.
 Possibly one of the most astonish- ing features in connection with the establishment of Thrift day has been the unanimous recognition of the fact that Thrift day is to become the most potent factor in developing the daily practice of thrift.
 Thus, from the idea germ which was launched from Philadelphia in Janu- ary, 1916, there has resulted not only it's active acceptance, but thousands have come forth from every walk of life, and by discussion and writings have amplified and developed the idea germ from many different points of view, but alweys retaining the great underlying fundamenetal of the con- sistent, insistent practice of Thrift.
 Prominent members of the federal government, senators, congressman, governors, state officials, educators, AAi>'a1oSAo VI AiA pIOlCoSlOllo, lllduEldl leaders, the clergy, civil and local au- thorities, have all discussed and writ ten of Thrift day from the points of view which result from their fields of endeavor, and though there is wide variance in the points of view, the trend of thought shows cohesion and unanimity seldom duplicated in the discussion of any one subject. With approximately 5000 communi- ties participating in Thrift day, Febru- ary 3rd, 1917. it is quite fair to assume that with each succeeding year the ob- servance will find it's way even to the smallest hamlet in the United States and must eventually reach around the world.
 Fortunate is the man who on Thrift day, February 3rd, 1918, for the third time celebrated by action the princi- |ples of Thrift day. It means that he is just that far ahead in his progress toward a greater and broader future. Those who through lack of informal tlon failed to participate in previous Thrift day observances, are urged to join the ever-increasing army of cele- brants so that they too with each an- nual recurrence of of the day, will know and experience the satisfaction of the fortunate ones who began ob- serving the day on its first celebration in 1916.