Chicago eagle. [volume] (Chicago, Ill.) 1889-19??, 1918-02-23
THE REAL Sig.
NIFiCANC e: OF The
THRIFT CAMPAIGN
BY James A. Davis.
Chairman Of the Public Speaking
Bureau Of the Cook County War
Savings Committee.

Thrift as national characteristic,
a confirmed trait of its people, is one
of the vital elements of nations
wealth and strength. II is one Of its
greatest electives I'm maintenance of
war and its prosperous growth in time
of peace.
Thrift Is rule of self control
against waste In any form. II Is
principle the practice of which soon
becomes habit, an assured avenue
to prosperity and competency.
II is a stimulation to diligence and
industry, a discourager or corrective
of Incidence.
Thrift is thoughtful management.
II is the care we exercise in supply.
ing our wants. II influences the
judgment we use In buying, in the
conservation of our earnings It die
tates that we buy no more of anything
than we can profitably use, that we
refrain from buying anything we have
no use for Thrift II is that causes
us to discriminate between and weigh
values. It makes a dollar function
to its fullest usefulness. II is rea.
sons curb on extravaganza.
II we are about to buy any article
dollar and another for a dollar and a
half, the $3.50 one differing In no es.
sential way from the one for a dollar
and no more serviceable, 1t is thrift
which leads us to purchase the one
for a dollar, thereby saving fifty
cents.
This is the saving the thrift stamps
are created for, whether II be twenty.
five cents, fifty cents, five dollars, one
hundred or a thousand dollars.
This act might be defined as
economy, If 1t were not that the def
mite object In view was that savings
be increased by the fifty cents.
Economy is only feature of, a step
In the process of thrift. The motive
In thrift is saving, the avoidance OF
waste of money, the desire for profit
One can't practice thrift without be.
ing economical but one can be eco.
nomical without being thrifty. In.
crease In accumulation is the sole OBJ
ject of thrift, More to spend is often
the objective of economy.
II is thrift that converts emporium.
ity to earn into earnings, the unused
into usefulness, idle time into profit.
able occupation.
II Is thrift which makes the gar.
bage can unnecessary in France. II
is thrift that led to the great By-Prod
uct industries of France, Belgium and
Germany for the conversion of waste
into commercial products.
Every man, woman and child in our
country must consider themselves a
human by.product plant converting
their needless, thoughtless over en-
penditures and waste into thrift
stamps.
We must not confuse thrift with
miserliness and niggardliness. It Is
not demanded OF us that we cease
buying everything except the food tC
nourish us, Such policy would
stine our industries and PROSTATE
trade, Industrial activity creates
payrolls, II creates profits to be taxed
for government revenue. II there
were no proceeds from manufacturing
and trade who would there be to buy
thrift stamps?
What thrift demands and our gov
eminent expects of us Is that we re
frain from indiscriminate spending
spending because we have the money
in our pockets to spend.
We must not interfere with the
stability and the progress of our in
| dustries.
1t is not demanded that we deprive
ourselves of rational amusements bu
that we control our indulgence IL
| them.
In substance thrift is carefulness
| management, prudence, frugality AMI
calculation to the end that savini
| of money be created.
That Is the thrift expected of us
| the results of which your patriotism
will suggest be invested in Thrift
Stamps and War Savings Certificates
| That we may take advantage O
and profit by this great lesson II
thrift In the simple way provided, will
profitable returns; that we may lent
| our savings so created to our govern
ment, giving us the glorious satisfaC
ton that we are helping in this crit
ical period of our Countrys histor.