The sun. [volume] (New York [N.Y.]) 1916-1920, 1918-10-05
BUSINESS WORLD
ABSORBED IN LOAN
Practising Economy in Ordc,
to Make Liberty Bond
Issue Success.
INFLUENZA CUTS TRADE
Further Adjustments of Tn.
dustries to War Needs Noted
in Reviews.
INFLUENZA CUTS TRADE

Government work, further adjust,
ments OF industry to war time needs and
the Liberty Loan drive arc the princI.
pal features with which the bushes.
world has been occupied in the Ias,
week, according to the weekly trade
publications. But in between these ac.
tivities large volume OF business on
domestic account is passing. three.
fourths Of the country being suprcmcly
active. Bradstrcet's finds.
I'm the East, however" continued
this publication. activities flowing out
OF the campaign to make the Fourth
Liberty Loan prominently successtu,
have produced tendency to economic
which hampers business to some ex-
tent, while the ravages OF influenza
have held up trading in important &c..
tons OF New England. as we'll as o..
erations at many Eastern shpyards and
factories. On the other hand, the South
Southwest, Northwest and West. all gc8-
orators of new wealth from the soil
send in most encouraging reports abou,
trade and industry. and meantime ener-
getic efforts to make the Government
loan a success are being put forth in
the zones named. But some accounts
indicate that peace talk tends to beget
a feeling of overconidence, which in
turn operates to slow down subscriptions
to the loan. However, high prices for
crops. unprecedented pay rolls. wide
spread activity in essential industries
and heavy governmental expenditures
ms IA ne
and such reservations as should be made
on account of insufficient outputs for
civilian needs"
Dpn's Rerieto will say:
while some markets have been quick
to reflect the highly significant war de-
velopments and although the sudden turn
In the European situation has made "A
profound and far-reaching impression
upon sentiment, there Is no disposition
among conservative business interests 10
disregard the fact that difficult times
are still ahead and the tendency in the
leading industries Is to increase the pro-
ductive effort rather than to slacken Il
More completely each week. the coun-
try's manufacturing forces are concen-
trating on the vast and urgent govern
mental necessities, and not only are civil
ian wants promptly set aside whenever
and wherever the occasion requires IT,
but in some instances no consideration
whatever Is being given to demands from
regular channels. That ordinary trade
however. has not been wholly restrained
by the extraordinary circumstances Of
the period there Is plain evidence, and in
some sections the broadening of activity
with the advancing season Is only limited
by the growing paucity of merchandise
stocks. and the consequent inability to
fill ali requirements. With war work
monopolizing attention and the general
shortage of labor and materials render
ing imperative a further shifting Of
operations to the more essential branches
Of industry, there is no prospect OF any
immediate relief from the scarcity Of
goods on the open markets. and the list
Of articles no longer appearing for sale, Or
only available in meagre quantities. will
later become a more extended one. Ie'
the dearth of supplies is not the sole
factor tending to restrict wholesale and
retail distribution, for the tendency to-
ward economy in purchasing. in many
cases impelled by the extreme prices
has continued, and subscriptions TO tho
new Liberty Loan call for some measure
Of self-denial."