The north Mississippi herald. (Water Valley, Yalobusha Co., Miss.) 1888-1929, 1918-10-18
UNCLE SAM SAYS
YOU MUST PAY UP
WITHIN TWO WEEKS
Only Two More Issues of The
Herald Before Your Name Is
Taken off The List, If You
Are Not Paid Up.


In order to conserve print paper
the War Industrial Board has issued
the following regulations governing
the publication of weekly newspa-
pers which every newspaper will be
compelled to observe. We must
have our subscription books in order
not later than November first, show
ing that no subscription is overdue
more than three months. We trust
that our friends will appreciate our
obligation to meet these war require
ments, of our government and not
make it necessary to drop a single
name from our lists on account of
arrearages.
The Herald has never failed to
grant credit to any deserving person,
and the management would gladly
extend further extension of time on
the back subscription accounts if it
was possible. But in this case we
are compelled to enforce the collec-
tion of ALL back accounts. Now
we hope you will treat us as fair and
square as we have treated you during
all the years we have been publish
ing the paper. We don't want to
take single name off the list, neith-
er do we want to give your account
to a lawyer to enforce collection-so
we ask you to kindly comply with
the governments order and settle
your account at once.
Following is the text of the gov
ernment's order affecting every news
paper:
The discontinuance of all
subscriptions that are not re-
newed and paid in advance at
the time the subscriptions ex-
pire.
The elimination of all free copies
except one to each advertiser
The elimination of all exchanges ex-
cept where the papers received are
absolutely essential to the conduct
of the paper.
The discontinuance of the practice
of conducting subscription contests
or clubbing arrangements when the
weekly paper does not receive ap-
proximately full subscription price.
MUST REPORT AMOUNT USED.
Publishers of weekly news papers
will be supplied by the war industries
with blanks for the purpose of report
ing the amount of paper used by them
each month from Sept 1, 1917 to
Sept. /, 1918.
The statements made by the pub
fishers will be in the form of affida-
Wits, and each month for the next
twelve they will be required to make
sworn statement showing the a
mount of paper consumed during that
month, and it is expected that this
amount will be Is per cent less than
that used during the same month of
the previous year.
Publishers who have stock on
hand will not be allowed to use in
larger ratio than those who must buy
from month to month.
Failure to make accurate reports,
or failure to make reductions will re-
suit in either mills or jobbers being
required to shut off the supply of
paper to the offending publisher.
1t is not the desire of the war in
dustries board to seriously injure the
business of any weekly newspaper,
and there win be some exceptions
made to the general rules in order
to avoid such injury. But these ex-
ceptions will be announced general
ly, and will govern in all cases to
which they apply. The board can
not undertake to consider each in
dividual case.
1t is not expected at this time that
any further reductions in the use of
PRINT paper Will be made, but the war
industries board has made it clear
that should the fuel problem become
worse further reductions may be
found necessary they would be based
on the amount of paper then being
used by each paper, and for that
reason it is very important that
while each publisher should make the
required reduction that is now asked,
he should not, for his own protection,
make more than the required reduc-
ton.
REQUIRE PAYMENT IN ADVANCE
The saving should be made by cut
ting of every particle Of improbable
circulation. Cut off the dead-heads,
the people who do not pay in advance,
and set the subscription price at A