The Birmingham age-herald., 1918-06-06

I from the northwest, implement dealers have already felt the vital necessity for unlimited cooperation from the farmers in their communities in the
 matter of ordering very early this year. UNDER NORMAL CONDITIONS Under normal conditions, it takes farmers throughout the country, depen'- ing upon their location, between a week and month to receive their shipments of machinery.
 Now that freight shipments are nat urally more than ever liable to delay on account of freight congestion on our railroads, caused by shipping goods
 abroad in enormous quantities, early ordering will have twofold importance. It will insure delivery of machinery or specified dates and will tend to level off the peak loads of our transporta-
 tion lines, facilitating the movement of all freight
 It is T welcome thing to see that the
 whole burden of this movement for early ordering is not resting on the fed eral government alone
 At the present time there is on foot plan originated and to be executed by the Oliver Chilled Plow works to inform every farm personally of the implement situation and the means for remedying it. Probably no more extensive propa- ganda has ever been put into action ny a single concern.
 The plan is known as national Oliver week and the date set for June 10 to 15 The idea behind it is well indicated by the slogan of the week, Dedicated to the Promotion of Tractor Farming.
 During national Oliver week thou- sands of rosters. advertisements in na- tional, farm and state agricultural pub lications ana newspapers will carry the early ordering message to farmers the country over. At the same time, the entire Oliver organization, including the IT branches and 5 stock transfer houses, approximately 800 salesmen. travelling corps of experts and a nationwide dealer organization, will devote ful time to impressing upon every farm community the vital fact that flood will
 win the war" and the equally vital certainty that the only iron-clad guar antee of this food is a sufficient suppiv of farm machinery on American farms when it is needed THE OLIVER ORGANIZATION
 In addition to the personal activity
 of the Oliver organization and it's agencies, the Oliver works have offered to dealers prizes for the best store dis Iplays during national Oliver week and also for the best efforts in advertising
 during national Oliver week in local
 papers Every dealer, too, has been
 asked to decorate his tractor and drive it through the streets of his town upon two days of the week. Dealers, too, will call al their customers on the telephone, telling them that they are especially prepared to show them, this national Oliver week, a very interesting line cf power farm machinery, and that they would appreciate a special effort on the farm owners part to get his orders for machinery placed in advance of his or dering time of previous years.
 | The Oliver Chilled Flow works has | faith that by this nationwide move | ment for insuring prompt delivery ct | farm machinery throughout the coun- | try there will result an enormous in- | creased acreage and an assurance from | the United States of maximum pro-
 duction during the coming season.