Evening journal., 1918-03-15
ELEGANT FASHIONS
AT JACOBY STORE

Beauty Of design. elegance OF fashion.
richness OF material and durability.
are the quality marks OF the w9men's
dresses, suits. waists skirts and mil
linery shown IN the spring op ming OF
ihc jacoby Department store Nos. 224
20 226 Market street The line of mil
linery and women's garments is very
large. and offers every possible variety
OF choice to suit all tastes. from the
most conservative TO that Of the pretty
girl who wants the very latest drapery
and Just bit OF dashing color
The new chrysanthemum hrp }. which
looks like ratine, in softly gay col0rs
OF cid rose, old gold, French blue. is
favorite for hats. as Is also the shiny
hlacl. lacquered straw. with It's stiff
shiny iacQuered black ribbon. A perky
big or little bow, perched on the top
OF the hat. fore or aft. is a iaunty trim
ming on the majority Of this seasons
hats The store is showing manY OF
the popular poke shapes, SO universally
becoming and softening 20 the face
There arc also large hats. faced with
satin. and with maline trimming. Flat
bright flowers or nat tiny sprays Of
berries trim both big amt little hats.
Each hat in this display shows individ-
ualiiy as well as m0disaness
MANY OF the splis In the fine display
shown 40 the Iacoby stores spring
openinc have the vestee effect. which is
the most popular new note 10 suits
for the spring season. Sometimes IL Is
full-nedged yestee Of white. or suit
material with high or low collar. and
sometimes it is Just a graceful sugges-
ti0n Most OF the suits have the belt
hn.. In
or another, from the sam Browne mill
tary model. with a strap over the s.oul-
der. or the double or triple belt TO a
little strap across the vestee. There
are The strictly tailored SUITS as simple
as po sihlo In line. but cut aad lifted
with art. and there are suits with
draped effects in the skirt or In the
coat-skirt These last are elahorately
braided and button-trimmed. The sol-
ors shown are delightful, grays, navy
blues, plum or mustard Serge. and ier-
sey cloth are favored materials for suits.
The Jacoby store is showing some
particularly beautiful models in waists
georgette. Of course, and in the fancy
silk skirts which are in vogue with
the elaborate waists. The waists are
consummate creations Of the custu-
miere with delicate colored crepe en-
broidered in beads or silk. and satin
collars and cuffs. Coral, golden, soft
hiues and silver grays predominate The
skirts are dashing affairs Of stripe and
plaid. effective but subdued lust within
the limits Of good taste. Every girl
who sees the skirts wants one. and in
deed. they are a most practical addl-
tion to the spring wardrobe.
There are neatly natty serge dresses
for business wear in the Jscoby display,
and there are georgette and combina-
tions OF taffeta and crepe for the after
noon and evening occasions. Combina-
tions Of two materials are greatly in
favor this year. both In business and
dress clothes. Bead embfoideries con-
finue In high favor, and graceful dra-
perry over the hips is noted on most OF
the dresses Of all types.
To go with the suit or dress. there
are accessories TO delight the heart OF
any woman. in gloves and feichine
fancy handbags.