Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1918-06-03
CIV

CIV
THE instructions Bill Siddons gave US
u for taking years subscription to the
Moon by giving a years subscription to
Cupboard Comfort Monthly and the -Four
Points, all for the price OF the news.
papers. were interesting This is what
he said
When you fellows get to a house.
don't waste any time telling who you
are. When a woman comes to the door
she will just give you about two min
utes and II you can't get your story over
p. d. q.-nothing doin'-remember. it's
the first thirty seconds of your inter-
view that's the most important
"If you look right and act right YOU
make a favorable impression and If you
look right and act like a dub it's all off.
II you look like dub-well, you don't
get a chance to act.
When a woman comes to the door
start right in and say, Good morning
Madam. do you receive your copy OF
the Moon regularly every morning" She
, will probably say. No" Here he broke
in with a sneering Chuckle end said,
rag I ever saw"
You can imagine how encouraging that
sounded to me just starting out to sell
It Then Siddons continued, Still you
guys needn't worry about that. | guess
the people buy because they get a couple
| Of magazines. Well, as | was saying:
The woman will probably say no she
don't read it. Then you say. so you
haven't seen the wonderful new offer
| Ia
the Moon left at your home every morn
ing for one year we give you without
any cost whatever a years subscription
, to Cupboard Comfort Monthly, one of
the best home papers ever published,
full Of the most wonderful cooking reci-
pes YOU ever saw--and In addition to
that we give you a years subscription
to the Four Points which is just the
paper for women. Every month you get
! four dress pattern designs by Nine. Fee
lah, who made such furore in Paris
few years ago.
Now all you have to do to accept
| this wonderful offer is to register on
this application blank; and listen fell
! lows never ask a woman to sign A con-
tract blank. To her it sounds like
I putting a mortgage on the old home.
| when she signs the order blank take
out your receipt book. saying. III just
write you receipt for the first pay
ment Mrs. - II you handle it that
way they will nearly always pay with
out murmur.'
Suppose the lady Of the house re-
fuses to make her first payment without
some assurance that the representative
is fully authorized to receive the
money!" 1t was Graham who spoke and
what a relief it was to hear him speak
with that wonderful voice of his after
| Siddons's high pit ched tones and slang
expressions
Slddons looked startled for a minute.
then recovering himself said, They'll
come across for you all right, I guess
| anyhow. If they don't the order is no
good"
Siddons then made each of us SELL
him the proposition just to see that we
got the hang of 1t.
Graham tried it first. He seemed to
get Siddonss goat, for he made the
sale as easy as pie. | came second and
began: Good morning, Madam" What
d'you WANT" snapped Siddons. mimick
ing a woman's tones. Can | interest
you in" Whack went some maya
zines on to the table which he had
been holding in his hand. For the
love of Mike, cant you remember any
| thing? Don't ever ask them il you car
interest them in anything. They'll all
say No and there you're killed right
away. Remember. ask them If they re
ceive a copy of the Moon regularly"
Well. tried a few times and finally
he gave a grunt and said, Guess you'll
get by" Then the other three fellows
had their turn.
didn't realize the benefit Of this
preliminary training until started the
work
It IVES quite different proposition.
selling newspaper subscriptions to selling