The Farmington times., 1918-06-28
The Times New
Army of Readers

| The Times recent most successful
subscription contest has added new
army of readers to it's lists, and what
ever may now appear in these coll
umns will reach the eye of thousands
of readers. No longer does any other
paper outrank The Times in the num-
Der of It's readers in st. Francois
county. In fact this paper now goes
into more homes in this county than
does any other single publication,
For this reason it offers unexampled
opportunities to advertisers, to whom
1t will cheerfully and conscientiously
offer the best possible results.
The Times management wishes to
assure all new subscribers that it will
always put forth its best efforts to
serve and protect their best interests.
To the subscribers of longer standing
we feel that such assurance is unnec-
essary, as The Times has always tried,
since the present management has
been in~control of this paper, to take
its subscribers into its confidence, in
the nature of one great family. From
this time forward it will be the con-
stant effort of this paper to carry out
such plan of management, even more
strenuously than heretofore, to the
end that there may be built up be-
tween The Times and its army of
readers a system of perfect team
work.
The Times editor would love to be-
come personally acquainted with ev-
cry one of its subscribers and read
ers, and with this end in view every
one of them are extended cordial in
vitation to call at this office whenever
they are in Pennington and make it
your headquarters. The editor will al
so be pleased to return everyone of
such visits whenever the opportunity
is offered. We trust no one will say
that we do not mean every word of
this, for we do. Be fair, and give us
trial. Also telephone us the news,
providing you are not coming person
ally. We will thoroughly appreciate
every service you may render to as
sist US in making The Times more in
teresting to its many readers.
Must Now Have More Advertising.
Besides the thousands of subscrip-
tions which the contest brought into
The Times, it also brought all sorts
of information as to why some folks
were not taking the paper. Many of
the reasons given were really laugh
able, some ludicrous--while practi-
caily all of them were Of half-baked
variety. One reason given q candi-
date for not taking The Times inn
pressed us that it was at least fou1,&s
ed on an unusual amount Of faK,
strange and unusual as it was. THIS
particular person-and indeed he must
be particular-gave as his reason for
not wanting The Times $1.50 worth
was that it did not. have enough ad-
vertising in it. Now, we have often
heard the argument used tiat many
papers have too much of their space
devoted to advertising, but this is the
first time, in our entire life, that we
ever heard the argument used against
paper that it did not have sufficient
advertising; meaning, of course, that
there was too much news matter.
But that mans grounds were we'll
taken, at least from The Times man
agement standpoint. There is, we
believe, more reading matter in this
paper than any other county-seat pa
per that comes to this Office But
this condition of affairs is going to
improve soon. The Times now has the
service that advertisers want, and il
local merchants do not soon arouse
themselves to their duty, Is well as
to their privilege, of using Times ad-
vertising space more extensively than
they have in the past, then we will be
forced to accept advertising from
those who are willing and anxious to
use and pay for such space, even
though we may have to go away from
home to secure such patronage.
While we are strong for the "trade at
home proposition" we are also equal
ly strong for reciprocity. We have
been forced to get up entirely too
much reading matter in the past. We
now want more advertising; we are
now in a position to get it, and we
propose to get it.