The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1918-03-14
ACTS ON ORDER TO "YUaRr"
New Kenosha Product Is Expected to
Prove of Great Value to Nation In
the Big Drive to ''Win the War;
Truck Wins High Praise.

Inc WINNER Motor Truck Company
is making its contribution to the "Win
the War; movement and after two
weeks Of intensive manufacture at the
plant of the company President Martin
Whittier was able today to offer to
the government as solution for it's
demands for heavy service the latest
development of Whittier ingenuity and
Whittier construction new design of
a four-wheel-drive truck.
The first model of the new product
of the Winther Company, a product
built at the suggestion of the ordnance
department of the United States Gov
eminent ploughed its way through the
slush and mud of the worst day of
March from Winthrop Harbor to Ken
osha today and presented itself for
the inspection of the officers Of the
ordnance department.
It is truck with a history and a
truck that embodies the new spirit of
FWin the War;
The idea Of building four-wheel-
drive truck along new lines was work
ed out by President Whittier more than
a year ago. He had been in charge
OF truck service on the Mexican Bor-
der when the Americans went down to
! chastise Villa. He knew where some
trucks failed and saw where lot of
trucks excelled. He conceived the
idea of uniting the best principles of
all the trucks into one which would
be pretty close to the acme of per-
Election. He figured that sometime
when his plans were all worked out
he would offer this truck as a panacea
for truck ills but the demands of other
business cares withheld the carrying
out of the plan.
But last fall the ordnance depart
ment decided that it would set out
to design four wheel-drive truck that
could be built by great number of
motor truck builders so that a lot of
trucks of the same design could be
produced in record breaking speed, and
some three weeks ago the plans were
completed.
The President of the WHITTIER com
pany was called to Jersey City to
partake in conference Of experts to
pass on the completed plan. Experts
found that it had both merits and de-
merits.
During the discussion when there
was a lull in the criticism and praise
OF the new model, President Whittier
remarked reminiseently to some of the
officials in charge, 81 worked out a
plan for four whecl-drive once which
thought had a lot of merit, - "Better
tell us about ito cne of the men in
charge of the conference suggested.
Whittier sat down and outlined his
plan in detail showing the construction
and operation of his proposed truck.
Lit was matter of real interest. "Just
bow long will it take you to build
truck along this line and have it ready
for our Inspection 'EAbout two
weeks was Whittier IS response.
There was smile among the Old
Timers who had been dealing with war
prodcution but they told Winther to
60 to it and within an hour the plant
had been instructed to begin the build
ing of the new four-wheel- drive from
the ground up and to build it fast.
On Wednesday night the truck con-
structed entirely along the new lines
was ready to begin making its trial
trips and the man who designed it de-
clares that it is a complete success.
It's big and bulky and has power to
pull tanks or anything else that may
be demanded of it md yet like me
chanical giant perfectly proportional
it has lines of attractiveness and it y
value to the nation is going to be all
that was expected of it.
The new output of the Whittier com
pany is entirely unique and it is I'M
like any other four wheeI-drive on the
market today. The fact that it is so
distinctly individual makes it stand out
SO much more prominently.
The truck embodies all of the adj
vantages that a four-wheel- drive truck
has over the rear-driven type when it
comes to tractive ability, but gets
away from any of, the complications or
odd appearances usual in the present
types of four-wheel-drive construction.
Every principle involved in the
building of this truck is known and
has been in successful use for many
years. It merely embodies new com
bination of tried and proven princi-
pies. 1t is so simple that the ordinary