The Clayton news. (Clayton, N.M.) 19??-1954, 1918-04-27

of thr cost of each issue OF tho
News and the cost of each ion
turned out by the News printers
during the past two months and
we have at last reached point
where we can say to the adver-
tiSer This price is the right one.
IL gives us a fair margin of profit
for our part and allows us to con-
tinue to serve you in the most eff
Ricient manner"
That price for advertising is on
yearly contracts, sixteen cents per
column inch per issue plus COM
position charge OF eight cents per
column inch or a type rental of
two cents per column inch. For
nOn-cOntract advertising, run at
infrequent intervals, eighteen cents
per column inch, plus the same
charge for composition or type
rental.
On job work the prices have
been increased on an average of
ten per cent over the prices of
two years ago. About on IA par
with the increase in price on
tOOthpicks-the only commodity
of general use that hasn't nearly
double in price in the same time.
The subscription price is dOub-
led. The day of the One-dOllar
paper is past. One dollar and
half is a half hearted attempt at
fair price made by some publish
crs who really doubt that it is
worth more than dollar. The
News is going the whole distance.
After the first day OF June the
subscription price OF the News is
to be TWO DOLLARS 4 YEAR,
and the paper will be worth il
or your money wiz s'rc gcfVpdeh
on request.
BY the time this article appears
in print regular advertisers in the
News will have received one of our
rate cards which enables one to
tell at a glance just what either
contract ad or a casual ad will
cost. For the benefit OF those who
are not regular advertisers, how
ever we will explain the new rate,
taking the nOn-Ontract price as IA
basis Of calculation.
Space in the News, just plain
white space without n word OF
type it is worth Is cents per
column inch. Ten column inches
Of this white space would cost you
one dollar and eighty cents. But
the white space would be vaIueleSS
without type and to set type costs
money. The lowest figures given
by the Ben Franklin Club OF Amer
lea, which has studied costs of
composition for years, is eight
cents per column inch. While the
News printers are paid slightly
higher wage than the average of
the country printers, we are ad-
Opting the lower price for cOmpOS-
itiOn for the time being.
The white space your ad will Oc-
cupy is worth one dollar and eigh-
ty cents. The composition or the
setting of type to fill that space
ten inches at eight cents per inch
is eighty cents. The AL complete
published one issue, then, would
cost you two dollars and sixty
cents-OP twenty six cents per
column inch.
But il you purchased that same
white space for another issue, one
dollar and eighty cents worth of
space, and used the same type in
it without change whatsoever,
there would be no charge for COM
position. There would be, how
ever a charge of two cents per
inch for type rental. The adver-
tiSement for the second issue,
therefore, Ould cost you eighteen
plus two, or twenty cents per col
umn inch.
The longer the ad is run with
out change the smaller the rate,
but il is inadvisable TO run the
same copy more than twice or at
most three times. The rate card
Just issued gives in definite fig
ureS the cost of every cOnceiva-
BILE advertising campaign, from the
yearly contract ad set fiRty-twO
tines or changed every issue, to
A IL. a.