The record. (Greenville, Ky.) 1899-1???, 1918-12-19
Where We Improve

Only brief tour of the shops is
necessary to disclose the most en-
couraging symptoms of Il newl! &c
quired good sense in the public at
titude toward Christmas giving. The
trumpery Of old years that was plac-
ed upon the counters for dlstrl-
button In the name Of good Saint
Nicholas virtually has disappeared.
The shops-tollowlng the public
demand now offer standard goods
Principally Tor Christmas consump-
ton; and it would be d .fficult inde:d
t. calculate the waste that has been
abolished by this reform. The saw
Oeglns at Inc source OF manufacture
and can be traced through conserved
man power, conserved man power
conserved raw material, conserved
transportation facilities, conserved
space and craftsmanship IN the great
shops, conserved purchasing power
on the part of the public, coserved
garret-spaue and conserved house
wifely energy.
1t appears that Whit goods now
are offered in the name of Christmas
gifts are all ter use. The fact that
they are given in the name of
Christeudom' vast celebration of
the birth of our Savior may call for
d little bigger standard of quality,
more elaborate conditions of manu-
facture and display and a greater
attention to the luxurious side than
ordinary does not detract from their
eminent quality of usefulness as
compared with the old theory Of
Christmas gifts that were nothing
much more than vehicle for spend
ing money. No man or woman but
has some special fad in food, cloth
ing or household plenishing; and
there are few who do not have some
particular fancy that they think they
cannot afford to buy in the ordinary
routine of life. 1t IS a pleasure for
TREND or kinsman to be able to add
this little finishing touch to the JOY
of a loved ones existence.
There IS your bachelor uncle, who
although particular about what he
entwi ines about his neck, sets an ar
bitrarY Limit of 81 upon the neck
ties he wears. Il is no extravaganza
then, to indulge him in what his
sense of economy denies him-to
present him with scarf at $3.50 that
he has looked at longingly, pressing
his nose against the haberdasher's
piateglass IN his nightly tour of the
down town distrikt, buA tue = his
principals. There are those who
yearn for he cooling pressure of
extra fine linen handkerchiefs
against their cheeks, but who blench
at the cost of sheer linen for them
selves; and are delighted to have one
truly fine dandkerch1efs as against
DOZENS of the kind one purchases for
the humble uses OF coughs, colds
and approaching influenza.
Although We are not skilled-but
are improving-ln the ways and
works of propaganda, the propagan
da of the useful Christmas gift must
be given some credit for the i'm
provement we have achieved Natl
onally in the matter of holiday Civ
ing. 1t has been only few years,
C comparatively speaking, since the
Society for the Prevention of Use
less Giving obtain some PUB lefty in
the public prints, more as matter
of enl1vening the news reports of the
day, we assume than for any other
reason. but the activities of the
pioneers Of that organization, taken
together with war needs, have given
the propaganda considerable inn
pulse. Now that the war is over,
this is Que reform that we have no
doubt will stay put as the saying hap
il. There certainly is no charm in
the old idea to allure ug..-Lonis-
vile Times
Announcement.
Select your Victro!a for Christ