Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1918-11-05

WASHINGTON, D. c., November 1-"Shoes
wv are going up something awful" exclaimed
sensible looking young lady to her dear
est friend. Why? Oh the governments going
10 fix the prices after November first. l bought
xix pairs last week" Whereupon, the dearest
friend, firmly believing that she had received a val
liable tip" also invested in few pairs Of unneed
cd and expensive shoes.
Government fixed shoe prices have recently be-
come a standard topic of conservation. UnfOrtu-
nately the persons who converse fluently on the
subject often display a complete misunderstanding
of shoe facts in the case of the sensible looking
young lady and her dearest friend. The in
dustries board has brought about standard shoe
prices to avoid further rises in the cost of al
ready expensive commodity. Comparatively few
people have been able to purchase shoes in the past
year at prices lower than the government figure
while the comfortably wel-to-do and the less
wealthy have been paying unbelievable rates for
the privilege of wearing a favored color or style
of heel.
Now standardized shoes-if range of $50
styles can be considered standarization-will be
sold at your nearest shoe store at from three to
twelve dollars. OF course, the $50 styles include
high and low shoes for men, women, misses and
children. The problem of selecting pair of shoes
will be simpiifed almost to the point where you
can send the maid around to the shoe store with
directions to get you pair of number six blacks,
width, with extra long shoe strings.
The United States has not simplifed shoe de-
signs completely other nations at In
the leather and hide office of the industries
board two pairs of shoes: mans pair, heavy,
black, no stple or shine and woman's pair, al
black, 10 style CT sh-ne and woman's pair, al
These are not the shoes of somebody's great-grand-
parents, as might be caTelessly inferred. They
the accepted footwear of England for the period of
the war, and are the cheapest and most comfort
able standardized leather shoe which be made
Only twenty-seVen styles of boots and shoes
being manufactured in England for men,
women and children This means that the Eng
lishman has a choice of not more than three styles
of high shoes, all built for service at the expense
of beauty.
More people in the civilized world without
shoes than ever before There is question that
shoes a necessity in any climate outside the
tropics, but necessities well as luxuries are few
and expensive in Europe now Because of the ces-
sation of industry ana small importatiohs the Rus
sian and Italian people are hard put to obtain any
foot covering even of poor quality In French
cities good shoes still seen, for people who can
afford to buy high grade shoes urged to do so
and thus leave the French standardized shoes
for the poor.
Shoes made in the United States are known all
over Europe and America for comfort and style.
1t is the intention of the industries board
that they shall forfeit this reputation. Semi
standardized shoes to be worn by the American
people will not offend the incest taste nor, which
is important the feelings of the wearer.
American people want nice looking shoes, and