davidaulloa/AmericanStories huggingface dataset:
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
NOTICE OF FORECLosURE

Whereas Gideon Durval of Jackman
Plantation, Somerset County. Maine. by
his mortgage deed dated the twenty
first day of May, A. D. 1915 and re-
corded in the Somerset Registry of
Deeds in Book 331. Page 81, conveyed
tain piece or parcel of land situate
in said Jackman Plantation, bounded
and included within the following lines,
to wit;
Commencing at the southeast corner
of lot number 8 according to plan of
house lots in said Jackman at Jackman
Station. so called. said plan being re-
corded in Plan Book 3, Page 16 of the
Somerset Registry of Deeds thence
running easterly along the south line
of lot number 10 according to said
plan. thirty three C33) feet; thence
southerly to the south line of lot num-
Der II on said plan: thence westerly
thrty-three (33) feet along the south
line of said lot number II to the north
east corner of said lot number 9 thence
southerly along the east line of said
er with all buildings thereon.
And whereas on the twenty-s sixth day
of May, A. D. 1915 the said Kellogg
Lumber Company assigned to me, the
Undersigned the foregoing described
mortgage said assignment being re-
corded in the Somerset Registry of
Deeds. Book 32A Page 462 and whereas
the condition of said mortgage has
been broken.
Now. therefore by reason of the
breach of the condition thereof, l
claim foreclosure of said mortgage.
May p, 1918.
GEORGE BEST
BY Chester II. Mills,
3w2i his attorney duly authorized.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06

taken to the Good VIII Home to enjoy
the closing exercises Saturday. Five
autos were secured to carry the young
the greatest time of their lives.
The Wesserunsett Lodge of |. o. O.
F and Rebekahs celebrated their
anniversary, June 4th. Miss Pauline
Oak read a play after which they en-
joyed a ball and supper
Somerset Academy's farewell social
was in part to tender to Miss Marion
Whipple a beautiful gift in silver in
memory of the students of the Acade-
my Miss Whipple will not return
next year as we understand wedding
bells" will ring" some time in June
Somerset Academy's closing exer-
cises will occur Friday evening Great
pains have been taken to make this a
very fine and select evening. Much
praise is due the fine class of teachers
1t has had this year for the mar
velous work which is widely known
Mr. Cato all are glad to learn has
been secured for another year, and the
mastery way he has brought the
school thru this year has won great
praise both for himself and students
All workers are asked to call for
Red Cross material as our work comes
to us now in allotments and it is
needed right away
The pupils of Mrs. Cara Bosworth
on Chapman Ridge have sent their
"bit" for the Red Cross. The execu-
tive committee extends thanks for this
gift which is so much needed
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
CONCORD

Jacob Atwood's son Lester Is now
with Battery b 303 Reg II f A.
Camp Deyens, Aver, Mass.
Mrs Roscoe Berry has returned from
Lewiston hospital, where she went to
'be operated on for appendicitis.
Martha Washington school Improve
ment League held a special meeting
Tuesday afternoon TO decide on the
amount to be withdrawn from the
treasury for purchasing War Savings
Stamps.
Frank Gordon left last Tuesday
for a training camp in Massachusetts,.
Mr.. Kask arrived here last week to
stay and expects to do quite a bit Of
farming
Clifton Higgins accompanied by his
cousin, came up from Madison 10
spend Sunday with his parents
Mrs Rolan Boyington is so much
improved that she was riding ON Sun
day.
Wallace Moulton has gone down
river to work for the summer
Charles f. Ball, superintendent of
schools passed thru the neighborhood
Monday
Mr. Moren says the Martha Wash
ington school was the first to pur-
chase War Savings Stamps from him.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
day from Skinner and Saturday went

day from Skinner and Saturday went
to Alfred.
Miss Flora Bassett passed away
Thursday afternoon, May 30, after a
long illness and much suffering She
was born and had always lived on the
same farm, the old home, with her
twin sister Mrs. Clarence Andrews
and her husband, who tenderly cared
for her through her illness. Altho
frail all her life, she was very indus
trious, much devoted to her home and
of quiet, kindly nature, always will
ing to assist others in time of trouble.
She leaves one sister, Mrs. Olive
Smith of Bingham, a brother Lyman
Bassett. besides her twin sister, Mrs.
Laura Andrews, who will miss her
so much. because they have been sep
arated but very little. The funeral
was held at one o'clock at the home,
Sunday. Among the out Of town rel
atiyes present were Mr.. and Mrs.
Omer Gates of Arson and Mrs. Tink-
ham
Mrs Olive Hilton was at her sister S
Mrs. Bert Listers one day last week.
The road crew are working on the
Pierce Hill road at present.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
STARkS

Percy Bartlett of Wilton has been
visiting his uncle. ID. H. Bartlett
Mrs, Abbie Collins, former resi-
dent of this town. now living in
Strong, spent a few days with friends
here last week
Roger Farmer of Pennington was
in town one day recently purchasing
calves. He bought four of E. E.
Frederic
Oscar Brann picked a ripe straw
berry May 90
Mrs Ernest Greenleaf OF New
Sharon was a recent visitor at Mrs
John Hutchinson's.
Members of y. A. Weston Post G
A. r. were in town May %, decorating
the graves of their comrades.
Mr. and Mrs. Zabina Gilman of
Madison were callers at NJ, d. Fred
cries the first of the week
Mr.. and Mrs. II. M. Waugh, Mrs
Annie Greenleaf and Mrs. Bertha
Smith were in Skowhegan, Sunday, tc
attend the funeral of Franklin Dan
forth.
Wallace Watson of Pennington
Falls. who has been stripping carriages
for d. II Bartlett, has completed The
work and returned home.
w, H. Dudley, NJ. D. Frederic and L
Sterry have been appointed appraisers
on the estate of the late Madison
Oliver.
There is to be box social in th'
Town Hall, Saturday evening, June 8
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
ST. AIRANS

Mrs. A. P. Bigelow is at present
visiting in Boston.
Mr.. and Mrs. II. f. Cypress, who
have been visiting at Seboomook, have
returned home.
Mrs ANGELA Martin and Robert
Martin were recent visitors in Pitts
field
James Devureau has sold his farm
to Frank Hardy of Corinna and has
moved to Newport and will make his
home with his daughter Mrs. Herbert
Parkman.
Godfrey Gilbert, who lives on the
Mary Lyford place at Lyfords Corner
recently lost one of his nice work
horses
Children's night will be observed al
st. Adams Grange, Saturday, June $.
Carl Leadbetter Of West Pittsfeld
was in town, June 2, visiting at Mr.
and Mrs. Edgar Crocker's.
Mr.. and Mrs. Roy Nichols of Dexter
were visiting at j, L. Nichols, Sunday
June 2.
Grace Linnell is at present WORKING
at Glen Hansons.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
TRIPLE WEDDING

A wedding OF unusual interest was
solemnized June End at the home of
Mr. and Mrs Eugene C. Chamberlain
in Mercer, when their two daughters
and son were joined in wedlock. Miss
Mary Lillian Chamberlain to Archie
Forrest Braley of Auburn; Miss Helen
Chamberlain to Herman Herbert Tay-
lor of Auburn, Donald Eugene Cham
berlain to Miss Ethel May Harmon or
Madison. The double ring service
was used. The officiating clergyman
was Rev. Gardner Wills, pastor of the
NJ K. Church at New Sharon and Mer-
Ger. The Chamberlain sisters were
gowned in white satin messaline with
pearl trimmings. Miss Harmon in
georgette crepe, each carrying bridal
bouquets. The house was elaborate
ly decorated with ported plants, ferns
and lilacs and the room in which the
ceremony was performed, being illu-
minated with candles arranged among
the green, presented very beautiful
scene After the ceremony recep-
ton followed and refreshments were
served. Only the immediate relatives
OF the contracting parties were pres
emit After brief wedding trip, Mr..
and Mrs Braley and Mr.. and Mrs. Tay-
lor will make their home in Bath. Mr..
and Mrs. Chamberlain will reside in
Mercer.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
BROWX's CORNER CANAAN

Charles Burrill still remain in fee
bic health.
Mrs Emma Knights passed a part
of last week with her children in West
Athens
Mrs Percy Lancaster has gone to
Hartland where she has employment.
DR. Earle was called Sunday to at
tend the little daughter OF Mrs. Gar
field Horne, at the home Of Mrs. Annie
Horne.
George Ogden of this town went to
Camp Devens, Wednesday. where he
will be in training for L. S. service.
Mr.. and Mrs. Ollie Gerald and son,
Lawrence of Clinton, Louville Whit
ten and daughter Cassie and Mrs Wal
ter Smith were at c. B. Chase's Sun
day.
Mr.. and Mrs Heber ogden and Mrs.
Jane Hall passed Sunday in the home
of Charles futile in Cornvlle.
Laforest Goodwin is in feeble
health.
George Hubbard has gone to Hart
land, where he Is employed on the
dam Harold Herrin went to Hart
land Monday to work in the wooden
mill
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
FAIRFIELD CENTER

The prayer meeting is appointed Tor
Friday evening this week instead oil
Thursday evening, the usual time
The Red Cross Auxiliary donated
ten dollars of the proceeds OF their
recent lecture to the Fairfield Chapter.
Mrs. Aurie Storr OF Brunswick was
the guest, Memorial Day, OF her cousin
Mrs. John Wilson.
S. F. Horne and family have re-
turned to their home for the summer.
Mrs. Hannah TOZier has returned
To her summer home here.
Elliott Bryant OF Woonsocket, X. l.,
who has recently enlisted, visited his
aunt Mrs. J. Allen Jones last week.
Miss Estelle and Master Ralph Holt
attended the graduation exercises OF
Good Will High school, Monday
Mr.. and Mrs. Huber Holt and fam
lily went to Bangor Sunday calling
upon Mrs. c. G. Blake and her mother
Mrs. Cordelia Upper, former resi-
dent here Returning they called
upon Mr. and Mrs. Eugene Tozier al
WaterYille.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
SnION

Field strawberries are ripenng in
many places Mrs Bertha Goodrich
picked quite a lot May 80.
Cephas Jackman of Norwood, Mass
is the guest Of relatives in town.
Mrs Lille Merrill is spending a
week in Bingham.
The Red Cross meets in Grange Hall
every Wednesday p. m. More work
ers are needed
Albion Witham and Rodney Shaw
and family Of Pittsfeld were guests
of Mr. Williams brother, Daniel
Witham. Sunday.
The d. A. r. Chapter will meet with
Mrs. Julia Vittum Friday, June 18th.
Mrs. l.. S Merrill, Miss Gladys and
Earl Merrill of Orono are in town for
a week.
Mrs Lydia Rowell, who was quite
i'll with acute Indigestion for few
days is gaining.
Mrs. S. p Tinkham of Arson visit
ed her sister early this week.
Carl Rhoades was in town Monday.
Mrs Bradbury of North Arson was
in town the first of the week
Miss Claire McIntre who has just
graduated from The Posse School of
Physical Culture of Boston, came
home Monday
Miss Marion Wiley's Sunday School
class will sell ice cream on the Con
gregational lawn next Friday evening.
The Ladies' Aid will meet with Mrs.
\ W Starbird, Tuesday afternoon,
June IL All who have Blessing
Boys are requested to bring them to
this meeting or send them to the
treasurer. Julia Vittum, some time be-
fore June II.
Scion High School defeated Athens
Academy at baseball last Friday to a
score of 9 to ;. The future Cole
giate Athens pitcher shrank to prep
school dimensions and was pounded
all over the field by the Scion boys,
Stred's swift balls were all tipped to
fouls and were lazily caught by
catcher Davis. While the battery was
ably supported by snappy field work.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
SOUTHWEST CANAAN

Mr.. and Mrs. George Hoxie of Clin-
ton, Mr.. and Mrs. Walter Webendo-
fer and Mrs. Azuba Burrill of Pitts
field were at Ansil Goodridge's Sun
day.
Frank Hayden and children we're in
Skowhegan Monday on business They
are selling their household goods and
will go very soon to Melrose, Mass.
where they expect to make their flu
ture HON.
Peavey Brothers have bought hay
press and will go to pressing hay very
soon.
The many friends of Miss Lizzie
Goodridge were pleased to hear of her
marriage with Arthur Leavitt of Wa
terville which occurred in Wateryille
Saturday evening, June /.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
SANDY RIVER

Miss Sadie Watson passed Sunday
with Miss Doris Pettigrew
Mr. and Mrs. Coney Sanborn of
Skowhegan, DR.. Geona Sanborn and
DR.. Maud Kellett of Lewiston were
callers on Mr. and Mrs b. F. Baker
one day last week
Charles Brown and son Ralph were
callers on Mr. and Mrs. b. F. Baker
Memorial day
Mr. and Mrs. Byron Lambert took
an auto trip to Madison and Embden
Sunday
Mr. and Mrs. C. B. Stuart and Earl
Yeaton of Belgrade were Sunday
callers at b. f. Yeaton's.
B. f. Yeaton sold a Guernsey bull
last week for 500
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
MERCER

John Thing and family of Belgrade
we're calling on friends in town Sun
day.
Mrs George Godfrey and little
daughter of Winthrop, Mass. are ex-
pected this week for a ten days visit
with relatives in town.
Mr. and Mrs. H. A. Wright and Mr..
and Mrs. Philip Bacon and son Of Wa
terville were callers at John Bacon's,
Sunday.
The many friends of Charles Var
ney are very glad to hear that hopes
are entertained of saving the sight of
the eye. so seriously injured two weeks
ago.
Mrs. Charles Corson entertained
company from Skowhegan, Sunday.
Mrs. Hamlen, who suffered a severe
shock of paralysis early in the spring,
passed away, May 20. She was born
in Wells, Maine, Dec. 7, 1896 Her
maiden name was Hannah Trafton.
She is survived by one daughter Mrs.
Rowe of Skowhegan. Funeral SER
vices were held Friday and the inter
ment was at Norridgewock, her former
home
"A number or people from mercer
attended the Flag raising at Smithfield
Sunday.
Something very unique in the way
of weddings occurred at the home of
Mr. and Mrs. E. c. Chamberlain, Sun
day evening. June End. Mary, the
second daughter was married to Arch
ibald Bailey; Helen, the youngest
daughter was married to Herman Tay-
lor, and Donald, the second son was
married to Ethel Harmon of Madison.
The ceremonies were performed by
Rev Gardner Wills of New Sharon. A
few of the immediate relatives were
present Mr.. and Mrs. Bailey and
Mr. and Mrs. Taylor are at North
Pond for a few days but will leave
there for Bath, Wednesday of this
week, where they will reside. Best
wishes Of hosts of friends are ex-
tended to the happy couples.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
NORTH ANSON

Every Tuesday and Friday after
noon the ladies of the town and vicin-
ity gather in Fraternity hall to work
for the Red Cross. Much work has
been accomplished but there is room
for more workers and so much that
ought to be done for the soldier boys,
war relief. French orphans and all of
the calls for help which the Red Cross
covers, that an urgent appeal is made
to all women to come and spend few
hours on these days assisting in the
Red Cross work. Somebody's boy
"over there" or who is going across
will be benefited by what you can do
Benjamin Berry and family have
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
RIVER ROAD

Mr. Freeman, who is connected with
the Mainstream Lumber Co, called on
Arthur Boynton. Monday
Isaiah Crowell was in Unity Tues
day on business
Mr.. and Mrs. Byron Chapman of
Benton called on friends here Sun
day.
Robert McElman, Mr. and Mrs. Will
liam Blanchard and Mr. and Mrs Ezra
Curtis of Waterville, spent Sunday at
C. H. Bogle's.
Boston Post to our subscribers, $3.50
per year.
John Myers of Cornville was caller
at w II. Boynton's Sunday.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
NEW SHARON

Miss Louie Trask Of Rome is visit
ing with her sister Mrs. Leonard Holt.
Miss Mabel Bean spent the week end
with her aunt, Nellie Bean in Show
hogan.
George Furbor and family were
guests of Bert Hilton of Starks, Sun
day.
Miss Nellie Bean of Skowhegan with
her sister Mrs. f. e. Frederic OF
Starks visited their mother and sister
here Memorial Day.
Oscar Brann of Starks, who suffered
a severe attack of appendicitis, Sat
urday afternoon, was taken to Lewis
ton c. NJ G. Hospital Sunday by DR..
Macomber OF New Sharon, where an
operation was performed on arrival.
1t was a very critical case, but at
this writing strong hopes are enter
tanned by his friends for a speedy re
cOVprV
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
MERCER

Miss Mildred Tibbetts of Augusta is
at home on a visit.
Mr.. and Mrs NJ. E. Andrews went to
Skowhegan, Saturday evening.
Mr.. and Mrs. Alton Smith were in
Skowhegan Saturday.
Among the Mercer people who at
tended the flag raising at Smithfeld,
Sunday we're Mr. and Mrs. True Dun
ton, Mr.. and Mrs. d. NJ Bunker. Joe
Coupe. Mr. and Mrs. Alton Smith, Mr.
and Mrs. VI. +. Andrews and Mrs Fred
Hatch
EFT. Hatch has been quite i'll but is
gaining at present
\ son was born to Mr. and Mrs.
George williamson. Sunday.
Miss Hazel Rowe is visiting her pa
rents Mr.. and Mrs Wilson Rowe
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
WEST MOSCOW

Memorial Day was damp and cloudy
but many attended the exercises at
Bingham.
Much work has been done in the
cemeteries here recently, grading,
moving. re-setting stones and paint
ing the fences certainly is great
improvement and much appreciated
by those who have loved ones there.
Norman Collins came home Tues
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
WEST EMBDEN

Miss Edna Berry, who is at work for
Mrs. Sylvester Jackson, spent Sunday
with her parents, Mr.. and Mrs. Mich
ael Berry and family.
A few from this place attended the
box socitl at the Emerson schoolhouse
Friday evening, May 3rd. A large
crowd and good time is reported
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06

work of careful loving hands, and that
the dear dead were not forgotten.
CARD OF THANKS
| wish to thank all the members OF
Arson Grange who so kindly gave me
a reception. | also thank them for
the presents, and | shall always hold
in pleasant remembrance my asso-
ciates in the Grange.
George f. Savage.
North Arson, June 3, 1918.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
REVERE-CORNVILLE

Melvin Palmer and wife of Hinckley
Henry Wentworth and wife of Skow-
hogan and Fred Rowe and wife OF
Oakland were callers at Henry Pal
mer's Sunday.
Beatrice Wood is helping Mrs
Henry Palmer with her homework.
Archie Fenton is painting for
Chauncey Locke.
Mrs. Peter Christensen and little
Kathleen have gone to Long Island
for the summer.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
SOUTH SOLON

Perley Williams visited his old home
last week.
While rolling logs up, river recently
John McCabe was seriously injured.
F. w Buchanan has had a crew OF
painters at work on his farm build
ings.
A. F. Head of Boston, president OF
the Central Maine Potato Co and his
wife were in town Saturday, This
company will plant $50 acres of pota-
toes this season.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
(SEAL)


STATE OF MAINE
SOMERSET, S.
Court of County Commissioners.
March adjourned Term.
June 4. A. d. 1918.
Upon the foregoing petition. being
satisfied that the petitioners are re-
sponsible and that an inquiry into the
merits is eXpedient, II Is Ordered that
the County Commissioners meet at the
dwelling house of George Il. Smith in
said Nor-idgewock on Tuesday, July
8, A d. 1918 at three o'clock p. M and
thence proceed to view the route men
toned in said petition; and Immediate
ly after such view hearing of the
parties Will bs had at some convenient
place in the vicinity. and such further
measures taken in the premises as the
Commissioners shall judge proper.
And it is further Ordered. that notice
of the time, place and purposes of the
commissioners meeting aforesaid, be
given to all persons and corporations
Interested. by publishing an attested
copy of the petition aforesaid with
this order thereon. In the independents
Reporter, a public newspaper printed
at Skowhegan. in said county, and also
attested copies of the same to be sery-
ed upon the Town Clerk of the town
Of Norridgewock, and to be posted in
three public places in said town, the
publication and serving and posting of
the same to be at least thirty DAYS
before the time appointed for said
view, that all Interested may then ap-
pear and be heard, If they think proper
Attest: w T. SEEKtNS. Clerk
A true copy of the Petition and order
of Court thereon.
Attest: W. T. sEEKINs. Clefs
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
D0DLIN Observation-Disclosures

Mrs Walter McIntire returned to
her work in Waterville, Monday, after
u few days visit at her home.
Mrs. Oliver Stevens was a week end
visitor last week at Charles Stevens
of LarOne.
Mr. and Mrs Fred Priest of Show
hogan were callers at Dell Stevens,
Thursday p. m.
Mr. and Mrs. c. E Boynton and
children were guests of Mr.. and Mrs.
Felix Sirois of Smithfeld Sunday and
attended the Flag raising.
Mr. and Mrs. Frank Witham were at
the Flag raising at Smithfleld Sunday
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06

The past issues of the Independ-
ent-Reporter contain the nearest to
complete history of Somerset County
OF any printed or written record. Let
"a show you how to consult them FOR
~ thing you wish to know.
The independent-reporter. [volume] (Skowhegan, Me.) 1909-1955, 1918-06-06
ST WE II MAINE

= T : 7 = II VI AIANF
County Commissioners Court.
Somerset County
Received and Filled June 4. 1918.
". r. SEEKINS. Clerk.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-05-13

Manufacturer Must Maintain
Quality of Goods Bearing
His Name.
HIS REPUTATION AT STAKE
Man Who Buys Standard Brands
From Local Merchants Knows
That Hs Is Getting Full
Value for His Money.

copyright. 1917. Western Newspaper Union)
Time was when advertising did not
occupy the place in the world of trade
that it does today. 1t has not been
so very many years ago that the peO
pie were suspicious of advertising.
They were inclined to believe that the
merchant was trying to fool them
with his advertising, that he eXug-
he advertised and took that method
Of trying to get them to buy goods
that he could not sell by the old estab-
liShed methods of merchandising
Those days are gone. The public
now realizes that it is the greatest
beneficiary Of advertising.
Advertising has done more in de-
cade to establish certain standards in
merchandise than could have been ac.
cOmplished in hundred years by any
other agency. The manufacturer who
few years ago merely made and sold
clothes now makes and sells the Blank
brand Of clothes. The man who for.
merly just made hats now makes
Blanks hats. And 50 it is with every.
thing that one buys today. The manu-
facturer, by his advertising, has built
up his business around trade name
and il he is to continue in business
he must protect that trade name by
maintaining such high standard OF
quality that people, when they buy bis
products will know just what they are
getting. The consumer. when he goes
into store today, does not buy mer'
chandise blindly, with the HOPE that
it will prove to be worth the money.
He buys standard goods that bear the
trademark Of the manufacturer and
that are backed by the reputation not
only Of the merchant who sells then
but the manufacturer who makes them
This has been brought about by I'D
vertising.
No Reputation to Protect.
All this applies to the retail mer
chants as a class but it does not alr
ply to the mail order business. The
man or woman who buys goods from
q catalogue house is not protected by
the manufacturer Of the goods for the
reason that most manllfa r''r""S "'"'