South Bend news-times. (South Bend, Ind.) 1913-1938, 1918-01-20

Martins Book 50. Nag
zine and Youths Companion 25 each
Very few farm journals sold IN this city. The
only any apprsoablo amount OF sales on me
news-stands IS the Country GsnternAn with EpproN-
There are fully 30 different magazines sold on ne
every month relating soley 70 The aFts
crafts industrial science fads ana fEnoies and
the like Physical Culture leads the ltSt win 30
buyers OF all others average about so svery
month and include Keiths The Bungalow. Nautilus.
Camera Craft, American Photography, American
Poultry Journal Dogden, Dog Fancier, Fourth Estate
W, man Citizen Opinion. Outlook, New Repub
lie Current History Red Cross Magazine and the n
dependent
There are other magazines coming into South Bend
every month which are seldom TO be dispkayed
upon the counters Of news-stands. They are odd a.
unusual magazines with general appeal but valued
very highly by the few who purchase them There are
standing orders for them various neys-stands af
Inc agent only enough iii these orders Any
additional copies could never be sold. II Is interesting
the character OF these publications and Wfo
purchases them.
one of them is Poetry much discussed, cfsen-tiuos
clssed magazine. published in Chicago There jusr
two people who have standing orders at various news
agents for this magazine. Who are they We can
only yuess-the agents would not tell Perhaps
two school girls aspiring TO a Cennysonian crown
Perhaps teachers Anyway Poetry IS their mag
azne and they will swear by II. None other win do
for them.
Another magazine claims readers in
South Bend is The Editor magazine published IN the
Interest authors successful and aspiring One
agent has standing order for two OF these mag7-
zines every week and he insists that no purchaser 30
eagerly awaits his favorts magazine DO these two
buyers Who are they? found this
both called for the magazine while the in
tervieer was the agency Both aspiring writers
Of fiction in South Bend-both have attained degree
Of success One is a woman whose name has appeared
as the author OF newspaper and magazine articles;
the other lawyer whose short stories have appeared
al intervals in the magazines.
We come TO with larger circulation--ths
Irish World. Fifty people purchase # every month
where would you look to find their names hut
the roster of the Hibernians Likewise Loyds Weekly
sells TO about dozen buyers every week and the pur
chesers OF this publication those interested SEA
doings seas.
There are a number OF magazines FOR which there
from six TO dozen standing orders the agencee
The 4ygienist claims six who interested bette
health and favorable sanitary conditions. Seven
interested in higher salesmanshp buy Salesmanehir
dozen newspaper and advertising men buy Printers
Ink: half dozen I'm personal betterment
and strength OF character insist getting copy
Of Personality each month. and another half dozen
Interested in the orient find pleasure in the illustrated
pages Of Asia.
4 healthy indication Of the patriotism % South
Bend is found in the declining sales Of the gaines
and weekly publications printed in the lar-
suaee. There has been marked falling OF IN the
number Of these magazines sold since de-
clared between the United States Germany. The
Of all OF these papers combined now scarcely
reaches 800 OF each issue whereas than
1000 a year ago.
We asked several OF the nswsdealers If there had
been any appreciate influence upon MAGAZINE buying
ana reading by the war All repIied that there had
The influence has been two-fod: II has affected ne
quantity of magazines sold it has affected the kind
sold. The has changed quite a number readers
The average number OF magazines sold remains abou1
the but the readers preference changed
the idle fiction Of year ago the story or
and world events Another effect has been the exodus
from the city of approximately 5000 soldiers
among the biggest readers Of naRazines--
particularly the hcton magazine and t IL readily seen
there be a falling or I'm the thess
magazines following the departure from the city q
such large army men. The falling on - com
pensated in some degree by parents and friends 81
these purchasing their favorfte magazines hers
and sending them to the reader in his field of service
elsewhere.
It is the concensus Of opinion that SUN Bender
good magazine readers Illustrative CO THE The
incident a Few months when outside firm 81
agents came into this city and IN canvassing from
house house secured 900 subscriptions
ma gaines in six weeks. A still better Illustration ~
the magazines popularity in South Bend is a study
Of the amount Of money spent in this city for maya
zines.
every week is approximately $1,000 An estimate based
fairly computations OF the number and
price OF the various magazines coming INTO south
every week and every month dscloses the fact that
TIE people OF this city spend little than 600
every year for the current magazines.
This huge sum pays just for those rnaeazines that
view every day at the nevs-stands.-those
enumerated heretofore in this article Besides these
a great many others such Journals.
house organs, scientific medical architectural legal
end manufacturing -.1rnals come through the
nails every month interested readers.
Such vast amount Of reading material mentally d.
Eested by people this city month after month
must have very great Influence upon their cbarac-
tors opinions. their manner OF Ivlne
IL Is true that great amount or reading
done solely for pleasure. This true OF the STAGE
the motion picture devoee wen fact how
that the stage and photoplay have q very great
fuence upon the opinions and characters of men
remains unquestOned II is the quest Of amusement
pleasure enjoyment that attracts one 20 the
theater but the playwright is not unrrsr,,f ~ tbe
fact that having claimed the attention Of his aud
ne IS AT liberty his OF lffe
The living n 20 his audience for their consideration
and thus affect their views in greater or less
degree. So the author through his laruer feId-tbe
magazine.-is in splendid position alter or mold
opiniOUe OF in OF he rhous.-4- -,