The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1918-04-10
TOPEKA STATE JOURNAL
INFORMATION BUREAU
FREDERIC J. HASKIN, Director,
Washington, D. c.
THE THIRD LIBERTY LOAN.

Washington, D. c., April THE
distinctive feature of the third liberty
loan campaign is to be an appeal to
local pride. States, cities and COM
munities will vie with each other in
oversubscribing the war loan. The
emblem of success will be the new
liberty loan flag, which now flies from
the treasury building. The flag has a
white center, a red border and three
blue stripes, each standing for lib
erty loan. Flags will be presented to
each town which oversubscribes it's
quota, and a state flag will be given
to each state which does SO,
This friendly rivalry between
places and sections will be further ac-
centuated by the compiling and pub
fishing of honor roll2 for each city,
county, town and state. The honor
rolls will bear the name of each sub
scriber, but not the amount sub
scribed. They will be published in
local papers. and state honor rolls
will be placed on file in the state ca pi-
tolls; while national honor roll will
be preserved at the treasury depart
ment among its archives. Still other
honor rolls will be kept by fraternal
and other organizations. In this way
the names of the men who helped
their country in her time of need will
tional records.
There is every reason to believe
that this appeal to local pride will be
strong one. American cities have
always lived in friendly rivalry, and
they are now striving nightly to out
do each other in substantial proofs
of their patriotism and wealth.
The honor rolls are an equally
strong appeal to the desire of the in
.df l.
at time when loyalty is on trial. The
psychology of the old revival hymn" lis
Your Name Written There 81 applies
with a new meaning
A special appeal to the rural popu-
| lation will be made during this cam
| Raign. 1t was inevitable that the ap-
peal of the liberty loan should be
made more easily in the cities than in
( the country, because of the much
greater facilities for advertising which
the cities afford. During the next
week or two, however, liberty loan
rallies will be held in every rural
school house in America. The coun-
| try press is also offering cooperation
of the most generous sort, giving space
to the argument on behalf of the lib
erty loan even more freely than have
the metropolitan dailies.
| Humof is a big factor in this liberty
| loan campaigns Subscribing millions
| to win a world war is of course a Sc
| rlOOS business, experience SHOWS
| that the American sense of humor is
not wholly daunted by the magnitude
| or solemnity of anything. That is why
Irwin Cobb, George AIDE, Ring w.
! Lardner, and other humorists of ma
tional reputation have been set to
work writing liberty loan literature.
The laugh Is a power in this land. and
it will lend its power to this great I'M
fdertaking.
The poster is a tried and proven
method of appeal. and is being used.
| with variations from the designs and
methods of the last campaign. A pic
ture often conveys more in half a min
ute than does the reading of page
of text. and in these times. of hurry
and work many will not stop to read.
Work on the posters was begun in
January. and just twelve designs by
some of the most noted artists in
| America were selected from hundreds
that were offered. Nine million cop
les of them were made Some of them
are printed in ten colors. and the larg-
est of them measure nearly twenty
feet by ten. AS you may have OBJ
served, action is the dominant note in
these posters, and that note is espe-
ciaIly fortunate in view of the fact that
troops are engaged is a contem porary
of the loan campaign These pictures
drive home the fact that a hundred
thousand Americans are now fighting
for the OBJECTS anu lueaIS tnaI leo
America to enter the war. and that
their success is dependent upon the
support they are given at home.
The four-ninute orators, and those
of more extended addrcss-who
| played such an important part in the
last campaign are at it again in force
There are thousands of speakers at
work They are organized like an
army with national headquarters
| and units of diminishing size that
reach into every county and village