Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-05-08
This Street Proves Value as
Location to Progressive
Tulsa Concern.
COURTESY PART OF POLICY
Employees Trained to Advise
With Customers as to
Correct Selections.

when great furniture store
guarantees i's goods 10 be not only
as good a. tho best in It's own city
but "as good as Cnn be found In any
store I'm thu United States its some
guarantee aud must attract atten-
tion, especially coming from q store
whose general manager is "A member
Of the Tuisa Ad club whose slogan
Is truth In advertising" and who Is
also Rotarian a club that preach.
the application OF "tho golden rule"
10 business
That. however, IL the guarantee OF
the Bhss Furniture &, Carpet Co, one
OF the biggest mercantile establish
ments that has lately removed to
the great new retail district on
South Main
How can you make q guarantee
like thatl' was asked OF |. @, Rosser
the general manager. surely YOU
don't claim your merchandise equl 4
that found I'm the great stores o.
Chicago ana New York;"
II surely do" he replied And
this IL why and how he can do It.
The Bass company II so big ana
has 30 many stores In oklahoma ana
other southwestern states that II
buys strictly at wholesalers pnd job
bers' prices
Buys in Bis Lots.
Twice year Manager Il 1HIer OF
some of his assistants 20 to D'hnd
Rapids. Mich. and buy directly from
the greatest furniture showing n
America. Purchases are made for
all the Oklahoma stores In big lots,
which enabies the Bass compisiJ 10
buy much cheaper than many o' !ts
competitorr in tho various cities ~
which II does business,
Grand Rapids, ms is well known to
furniture men. in the great manutac-
turing center of hirh.grade furnl-
ture in the world. There sem IAN
nually great shows arc held display
ing the very latest and best In every
department OF the furniture bust
ness and furniture merchants from
all parts of the United States attend
these exhibitions.
This Ia why we are able 10 buy 30
much cheaper than many other FUR
niture houses" continued Mr.. Ros-
ser. 1--WE buy for all our stores to-
Rether and IN such quantities that
We can get fairer prices, while many
others have to buy from Jobbers and
wholesalers
This In tho "direct- from factory
o-consumer" plan that IL steadily
revolutionizing mercantile life In the
United States and lessening the coat
to consumers.
Occupying five stories In It's
great furniture emporium on South
Main, the Bass company is one OF tho
biggest furniture establishments In
tho city. 1t carries the largest and
most complete stock Of everything
for the home to be found In Tulsa
according to tho claim made by the
management, and he pointed To the
floor space used TO Justify IT.
Began In Texas.
Tho Rass Furniture r. Carpet Co
began In Gainesville, Texas, II Year,
ago. Then It moved to oklahoma
City and built its present great fur
niture house In that city.
/. @. RoShar. manager OF the Tulsa
house, came here six years ago and
opened the Tulsa store down on Malr
street. where Hunts store Is now To-
Gated. He bought out the Brown
Beane Furniture company and con
tinued tho business there for fiv,
years. About u year ago. seeing the
star OF Tuisn's mercantile worlt
moving southwark, Mr., Rossol
moved to the present location ant
the company has not only held III