Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1918-12-31

perity depends entirely upon getting
enough of them to fill the city with
ready cash. One of the fine features
about Ashland's future development
along tourist lines is that she can be
kept full of money without over
crowding her permanent population.
1t will take much systematic team
work to make the city popular
enough, health-glving enough, at
tractive enough and widely enough
known to maintain a profitable
transient population--to have a new
one waiting for the place made va
cant by the one who goes-but ma
ture already has accomplished two
thirds of the task, leaving us but
one-third to work out.
Los Angeles has grown big and
prosperous, by doing just that, not
wlthstanding she had nothing to
start save good climate, an av-
erage ocean beach and large sup
ply of faith, ingenuity and nerve.
When she started she was five hun
dred miles from the nearest large
center of population and fifteen
miles from the beach. 1t was long,
hard task. The writer remembers
Los Angeles with but forty thous-
and people and the highest taxes Of
any city in the west, but the most
loyal, forward looking people that
ever composed a community. With
indefatigable spirit and faith they
pushed forward. Los Angeles now is
the largest city on the coast, and not :.
withstanding the necessity of bond
ing for about forty million dollars
more to bring enough domestic water
two hundred and four miles to meet
their needs, has the lowest tax rate
Of any city in America. In the be-
ginning they did not allow their
debts to discourage them. Instead
Of using much breath docrying high
taxes they voted more and employed
il profitably blowing their horn. All
of this they accomplished with not
one1twentieth the natural resources
vouchsafed to Ashland by the Giver
of all good and perfect gifts. They
intensely applied their every resource
to one end-the tourist-and what
they lacked in natural attractions
they supplied by art. They set up
great cross on high hill, gave II an
aspect Of antiquity, surrounded II
with legend and made II an attrac-
tion, and woe to the Californian who
suggested that II was "piped in.
They pulled together for the sub
Unity of the cross and the strange
ness of its legend. without issuing
disquisitions on whence 1t came.
They did not split hairs over tweedle
dee, or tweedle dunn. They realized
the greater task-that OF making
Southern California the Mecca for
tourists-and popularized the place
by giving counsel and support to
every undertaking booked, or sug-
gested, TO that end.
A good method to extend the pop
ularity of Ashland is to make vic
tory Week" the biggest thing that
ever happened in these parts. Every
citizen should get behind 1t. Anoth-
er is to boost the Roundup, whether
1t strikes your particular fancy or
not. Still another-help make Chau.
qua the greatest thing of its
kind on the coast, even If you feel
II is too much of a religious festival
to fulfill its original function. All
of these have a large place in the
general scheme to popularize Ash
land and one is as important as the
others to the successful elimination
of the work at hand. Each is de-
signed to appeal to a different taste.
All kinds of tastes are found in q
large crowd.