The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1918-02-10
UTILITY IS GAUGE OF
MOTOR CARS VALUE
It's Wide Usage Only Posi-
BILE Because Profitable,
Declares Distributor

when an industry has grown to the
proportions of that of the manufacture
of automobiles, it should become appar-
emit even to those least familiar with IFS
progress that.it is founded on something
more substantial than the mere grattfi-
cation of pleasure, says Arthur speghts
of the De Shazo Motor car. distributor
OF liberty cars. II ~ ss \.
ut is generally accepted that the term
pleasure car is a missioner. Ana,
strangely enough, that term was applied
to It when the automobile was farthest
from being a pleasure vehicle. Neither
had its utility at that time been demon
strated, so it is presumed that the name
pleasure car was given it because no
one thought of owning one unless he
had money to burn, ample time to spend
in getting the thing started, and in keep
ing it going, and who only sought to pro-
vide himself with an amin life and oc-
cupation for his spare time. If he had
plenty of time to play, then he could
afford an automobile. Hence the term
pleasure car.
THE development OF the industry rap
idly outdistanced that small demand
which came only from those who only
bought automobiles for the pleasure they
afforded Today they represent such
feeble minority of motor car buyers. as
to be almost negligible
FUTURE REALIZED BY FEW
.During it's first popularity as nov
city, certainly people began to sense The
possibilities of the motor car A few
far-sighted manufacturers gradually dc-
unired a realization of it's usefulness
The appeal to them was so strong That
their belief in the future of the automo-
bile prompted them to invest real money
in its Improvement and manufacture.
It's rapid betterment brought about an
even gerater increase in the market for
the motor car. Greater. reliability re-
suited in the purchase of motor cars by
those who could not have considered rs
ing them for pleasure alone. Less and
less was the demand from pleasure seek
ers, and more and more cars We're
bought for their practical utility and be-
cause their use was profitable. The ca
pacity of the industry as it was 10 years
ago would still be ample for supplying
the needs of those who want pleasure
cars, while the industry as it is VIII be
kept busily engaged for years in meeting
the requirements of those who want ears
for their practical value.
NECESSITY PROVEN
THE actual necessity for the automo-
bile could hardly be better illustrated
than by the transportation situation IN
Detroit, where its manufacture is CEN
tered. The street railway systems are
utterly unable to care for all those who
have reason to go from one part of the
city to another. Were it not for auto
mobiles and their use in transporting
countless thousands of passengers each
month, the effect upon the industrial life
of the city would be indescribable. Ger
.ainly there could have been no such
growth and prosperity as the city has
saen in the past FIVE years
"A return to the conditions of Is years
ago would be sufficient to speedily con-
vince anyone of the plain worth of the
motor car and its time saving money
making, commerce-stimulating value
Most owners regard the automobile as
an adjunct to their daily business life
without giving more than passing
thought to the tremendous advantage it