The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1918-01-21
To AID NATION IN
ITS ADVERTISING
President Creates New Divi-
sion of the Committee on
Public information
SEEKS TO INFORM
PUBLIC ACCURATELY
Body of Five Members, All Men Well
Known as Advertising Experts, Has
Already Established Executive Offices
in New York City.

WASHINGTON, Jan. 2l.-Detinite as
signment Of the part national advertising
forces are to take in the task OF winning
the war was given in an order issued by
President Wilson creating the division Of
advertising Of the committee on public
information.
1t is believed that through this agency
the patriotic services volunteered by ad
veltising men throughout the United
States since the outbreak Of the war may
be rendered even more effective.
President Wilson's order read: Il here
by create, under the jurisdiction of the
committee on public information hereto
fore established by executive order OF
April Il, 1917, a division OF advertising
| for the purpose of receiving and direct
ing through the proper channels the gen
crous efforts of the advertising forces OF
| the nation TO support the effort of the
government to inform public opinion
properly and accurately
Through the division Of advertising it is
proposed to perfect publicity machinery
which may be called into service when
campaigns of a national character are ne
cassitated by war conditions
y board OF five members, which has
already established executive offices in
New York city, has been named by
Chairman Creel Of the committee on pub
lie information TO direct the activities OF
the new division.
The board members are: William II
! Johns, chairman, president OF the Ameri-
/ can Association Of Advertising agencies
! W. G. Darcy, president Of the Asso
I ciated Advertising clubs of the World
/ which has a membership of 10000; O. c
| Harm OF the National Advertisers Com
/ mission OF the Associated Advertisnl
! clubs of the World; Herbert s. Houston
! former president of the Associated Adver
Using clubs MI the World, and L. b
/ Jones, president OF the Association o.
! National Advertisers
! Chairman Johns issued this Statement
relative To the plan and scope of the
| work that the division expects to accom-
| pljsh:
1t is by no means intended that W,
shall take over the entire advertiser.
work of any department of the govern
ment. We are simply here TO serve
Through our relations with the advertis
ing agencies we are in position to pre-
pare copy and the services of the hes
copy writer's Of the country are at GU
command. We really have for the us
/ OF the government large amount O
| newspaper and magazine space that ha
| been given by advertisers and publish
! erS. This space can be used where
will be most effective in the commo
| cause.
| We hope particularly to suppemer
II the good advertising work that has a
II ready been done-and that it has bee
Il good work is witnessed by the success ,
the two Liberty loans and the two Re
Cross drives-by giving it a broad hacI
II ground Of national advertising In
II broad sense, we shall act as a nation
II advertising agency. We shall displa
H no government advertising department
II We shall simply help those department
N Just as the modern advertising age
II helps the advertising departments of h
H clients