El Paso herald. (El Paso, Tex.) 1901-1931, 1918-09-28
BY
Frank G. Carpenter
Copyright. 1918, by
Frank c. Carpenterl.
Drive For Next Liberty Loan Is Frank G. Carpenter
Biggest Publicity Work In History
Represent Money Together
They Would 100000 Miles Long


$4,000 communities during the present
drive.
Honor flags will be hung from the win
dows OF ali business concerns whose en-
ployes buy bonds in excess OF % percent
OF their number. and honor rolls contain
hlg the names Of the subscribers will be
posted daily in small communities me
honor flag competition is a valuable fea-
turs in the getting Of subscriptions.
Buttons Cost Money.
Another big money getter which relates
to the individual rather than the city is
the Liberty loan button, Many Of the
button factories are busy making buttons
for the present drive. and tens OF millions
will be required before it is over. The
number estimated for the last Liberty
loan was Is. 600. 600. bu- shortly after the
campaign began this had TO be increased
to $4,000. 600, and the number needed IS
now so great that the cost is an import
ant item. That Of the buttons used dur
mig the first and second loans was about
oue-half cent each Those buttons con-
sisted OF = metal base with a celluloid
cover on which was autographed the de-
In this loan the eelluloid has been
omitted, both on account OF expense and
from the fact that 1t IS needed for the
the design is now Autographed on the
metal itself and the buttons cost only
about half as much More than So,eoo,eo9
buttons have already been ordered, and
the saving thereon Is $4,000
Can't Dodge the Loan.
For the next three weeks II will be i'm
possible for any one 70 get out OF sight
OF the Liberty loan emblem. or out Of
hearing the appeals for subscriptions. II
one goes TO the theater. the moving pic
ture show OF any other assembly he viii
be sure TO hear speech OF four minutes
or more on his duty 20 subscribe to the
loan II he goes TO any one Of 10000
churches he may hear a Liberty loan ser
mon made al the special request Of the
secretary OF the treasury and on the
Sunday following tbs publication OF this
letter $4,000 ministers have been asked
TO devote their addresses 10 this subject
alone Secretary McAdOo has issued for
their benefit q little pamphlet telling
them how TO conduct Liberty loan services
and get the maximum results
October Il, Big Day.
October Il IS the anniversary Of the
discovery OF America That Il 10 be q
big day FOR Liberty loan publicity. Through
the cooperation OF the bureau OF education
the publicity bureau IS providing 100000
communities with programs for Liberty
loan celebrations. The chief feature OF
these programs VIII be services in honor
OF the men Of the community who have
been killed during The present war. Com
munity service flags are 10 be displayed
and the day viii be one OF profound pa
special Trains With Trophies.
Another thing that VIII stimulate sub
scrlptions Is the special train carrying
American trophies captured on the French
battlefields from city 10 city and town
70 town There viii be "A OF these trains,
two in each federal reserve district. each
train consisting OF three Tat cars and a
tourist sleeper. The fiat carr are TO be
loaded with German guns and ammuni-
ton captured BY American soldiers in
Europe.
Each train viii make four towns a day.
Liberty loan speakers and sAlesmen viii
travel In the tourist sleeper at the end
OF the train and subscriptions will be
taken as It moves from place to place
During the third Liberty drive one such
train sold g, 600 900 worth OF bonds in
the Atlanta district aloha
IN this same connection our boys In
France are expected to do valuable per
sonal work in increasing the amount Of
the subscriptions This viii be accom-
plished by the sending homo from France
OF 10ooo.0o postal cards which are al
ready in the hands OF the soldiers They
have been given out with the request from
the government that each man write 10
ten OF his friends asking them TO sub
scribe TO the loan, and thus back up his
work IN the trenches and In going over
Movie Films Prepared.
But I must not forget the generous
work OF the moving picture men At tbs
request OF the publicity bureau 50 OF the
chief motion picture stars have made
separate films for this drive Each OF
these films Is about $50 feet long and
enough prints have been made TO supply
Ilaore Llal allt leparaLe INNS 1oE QlsLrl-
button 70 the motion picture house, The
facilities OF the motion picture exchanges
viii be employed 70 book and distribute
these films, and they viii be shown in
all OF the 1850 motion picture theaters
OF the United States while the drive IS
going on Each OF the original films
cost about $1,000 TO produce. but there
viii Be no charge TO the government.
Wilson's Subscription.
The four-minute speakers who are TO
address the audiences AT theaters and
other places Throughout the country are
already at work. ana Inscriptions are
being taken in many instances
During the last loan 81. o00, 900 worth
Of bonds were bought at Keith's vaudeville
theater in Washington, and Il was there
that president Wilson. who had already
subscribed $4,000 TO the third Liberty
loan subscribers would match him This
on the installmsnt plan. II 1000. 900 other
loan subscribers would watch him This
took the theater by storm
The presidents challenge was then tels-
Ersphed 10 10000 speakers and the propo-
sition was put before 20, 900 audiences
during the last three nights OF the drive
It was teiegraphed to all Liberty loan
committees. who put It up In the clubs