The Nevada County picayune., 1918-01-31
THE BUY AT HOME DEPARTMENT.
Woman to Buy in Home Town
WILL BUILD UP LOCALITY.

WILL bOtEO Ot IOGHAkE ts Realized That She Was Doing Injas- tice to Family and Friends by Send ing Husbands Earnings to Out of Town Competitors -- Now Boosts Home Trade.
 ICopyraEsfod. 1a'l by Thomas J. soHvanl A couple of years a4o noticed while passing thr6gzh manufacturing sub arb of Milwaukee taat hundreds of large. expensive catalogues were being distributed
 was amazed at such an outlay, as it did not seem possible that they could get returns from town which was situated at tue side door of Il large, prosperous city.
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 The big mail order houses have found it necessary in order to win the confidence of their patrons to offer bar gain baits and therefore scatter here and there through their catalogues a
 
 public Is familiar, with prices attached that will serve to convince the pro speetive purchaser that the bargains arc real and not fictitious
 Without license to do so they seem to be able tp prove to their prospec- tive patron that they are advertising items i'll their catalogues that are of 1n Ia ha sells the same goods, cannot duplicate, and the chances are the patron will be convinced that every article advertised in the book is sold at bargain.
 Catalogue Houses Alert.
 But the mail order house knows its business. It bet on the weakness of human nature and won- as a personal investigation of the town few weeks later revealed
 1 checked up the money sending ia eilities of the town and was surprised and amazed to learn that in the few lays that had elapsed since the cata- logues wore distributed no less than 21S money orders had been issued in favor of the catalogue house, aggregat- ing total of several thousand dollays.
 Why City Does Not Prosper.
 Can any one imagine anything so idieulous-a manufacturing city where all re..dents are wage earners, who i've m0destly and without luxury, where cash sales with the home mer- chant are the exception. not the rule sending 2lS money orders to an out side concern for household and person Il necessities which could be bought as aheaply and delivered more promptly fight at home?
 And those same people wonder why heir city does not thrive and prosper One woman with whom had talked bought shoes for her children She aid that she had to pay only s1.45 a pair while they would have cost her s1.60 at home
 Yes; she always bought on cre1ht at home, but usually paid in two or three months. No; she had never asked the retail mail order house for credit
 She Was Not a Taxpayer.
 No; she was not a taxpayer. but she sent her children to school They have good schools too. Yes; they have sew ATS, water and street lights, and the rity is patrolled and protected by an ample police force.
 Who pays for it all? Why, the busi- ness men and taxpayers, of course. No. the Chicago mail order houses do 3ot pay anything toward the educa ion of her children or the comfort of her family
 sure. she was church member, and the church often gave fairs and so fables and things No. the Chicago mail order house never bought any tickets. but the home business men lid and paid cash for them too
 Yes: her husband was employed in he suburb and his employer depend d upon and must have local business n order to provide work and money for his help
 Admitted Sho Did Wrong.
 fce.# #+he now for the first time real eel that she was doing herself. her 'hidroa her husband and, above all, he Aeue merchant grave wrong " sending her husbands x earnings to m out of town competitor. but she would never do it again
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 The world is full of just such wo- nen as described above. They do not hlnk or understand but when they Io no power on earth will swerye them rom their sense of right and duty. Then let us change all this and get .ocether It is only right and honora jle and just to ourselves and high time 0 reform-to adopt the buying at home ;ystem of everything we need
 
 Even If some of the neighbors have