The Kadoka press and Kadoka reporter. [volume] (Kadoka, S.D.) 1910-1923, 1918-08-23


at least they ought 10 be doing some
sort Of war service, instead of shining
shoes-while American blood runs SO
freely on the other side.
Women Big MASTERS.
But when it comes to this kind OF
Self-pampering women spend far more
money than men. Figures secured from
one large department store give some
interesting sidelights on possible eco
Monies. Its sales of toilet goods last
year ran about 1.3 per cent Of It's total
sales. Thus for every million dollars
in sales its customers buy $4,000
worth of toilet articles. Apply this
rate to all the stores in the United
States and you have a total Of unnum-
bered millions. The term toilet goods
Is very elastic, including both neces-
Sary and unnecessary articles, but the
conscientious war saver no doubt
would class onc-third of these items as
partly diSpensable. such as perfumory.
certain soaps, powders, rouge. toilet
waters, so-callsd beauty compounds,
and the like.
Ainerlca's women are highly scent
ed. We live in an atmosphere redol-
ent with ambroSa. From almost every
woman one passes on the parade"
streets of the cities there comes an
aura of roses, or perhaps viOletS. Our
girls demand scents in infinite variety
not only in perfumery itself. but in
hundreds Of products. Merely to graft.
fly our sense Of olfactory luxury we
spend tens of millions Of dollars an
nually. Yet in France the husbands,
brothers and SweetheartS of our wom-
en- and girls are sweating and fighting
in noisome places amid the stencil OF
disease and death. The odOrs they get
are of gunpowder and blood. Surely
we can spare some of our perfumery
money in the cause for which we sent
them abroad
If ii were possible to estimate the
money spent by women in New York
alone for hairdreSSing and beauty cul.
ture 1t would undoubtedly run into the
the metropolitan district states that
within eighteen months, or since Amer
lea entered the war, he has built up Il
business that nets him seven hundred
dollars n month.
A woman proprietor of so-called
beauty establishment says that fifty
customers bring her revenue OF $50
600 n year that she realized a clear
profit Of $4,000 on powders. creams
and perfumes that she sold sets of
each. Thousands of women pay fancy
fees for hair waving, tinting and
bleaching. one concern announces
twelve cOlOrs, ranging from black to
golden blonde. Much money also goes
for removal of freckles, wrinkles treat
lnent, face bleaching and so on. The
manicure bill in New York is enor-
nous, and the Chiropody outgo large
These places are furnished in the ut
most luxury. If only we could i'm
press on women Of this class the dread
full hardshipS our American youths are
undergoing in the great cause,
The lesson ought To sink home to all |
women in America who in greater or
lesser degree, let their good money go !
for such futile vanities.
Ii is estimated that million men !
md women throughout the country are |
giving to the Turkish baths an aver
rye Of dollar a day. Thus we have
I total of $500 900, 900 a year TO this
We can add perhaps half as much for
massage attendant fees special treat
ncnt and incidentalS.
Bathing is commended. but most of
IS, AT least those who have the Turk
sh bath habit, can take our ablutions
1t home. The soldiers In Europe don't
AVE Turkish baths. We imagine we
iecd them here. We eat big dinners
md fiji ourselves with rheumatic de
joSits, poison ourselves by gormandiZ-
NJ. We contract colds because our
ystcms are too badly closgcd TO throw
II the germs II is when We are Sluf-
cd with rich viands and all SORTS of
uyuries that we turn 10 the Turli-l,
.ath for relief. Why not discipliu
ourselves during the war and transfer
III these millions Of dollars into the
uud that is going 10 beat autocracy
nd the German peril?
{ have touched on merely a few OF
he items of unnecessary outgo The
might be extended indefinitely Bur
here ought to be enough here to set rs