davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1918-05-26
That Merchandising Adventure
Gimbel- Greenhut Sale,
Proves an Inspirational Success
Truthful Advertising and Clean Merchan.
dising Attain for Gimbel Brothers the Big
gest Retail Sale Ever Held by
Department Store

This remarkable tale perhaps the remarkable
printed the achievement of retail story
which cold facts and figures amazing inspiration We
know of parallel in the history of retail merchandising 1t
should down history beacon light those who doubt
To the thousands of thrifty bargain seekers who have been
pouring into the Cbe Brothers store for than month
past the Cmbel Sale has something than
opportunity for unusual bargains department of the
To the business world it has been adventure
chandng such adventure the merchandising world has
perhaps
Before the sale commenced member Of the firm directed
the selling force card labelled IS S. and headed "A Warn
ing and Suggestion" The card said
The purchase of the Creenhut stocks such
enthusiasm that the possibility of sstatement adver-
sing and elsewhere be guarded against than
1t the emphatic demand the desire of the
that single missatement be made anywhere written
spoken regarding merchandise the
need rather undesate than nwarrantedy
phasize unnecessarily exaggerate any
Lack Of time help carelesness, other
justify the slightest isstatement If
don't know for sure, find out, don't say it,
The card also contained the following:
Beware of using copyrighted of fabrics.
Beware of using all WOOL and absolutely do
use it unless you make personal test.
Do the hand tailored.'
Do any comparative prices in advertising,
signs On tickets
Do not quantities in any item stock unless
the number is inspiring and the
Be exceedingly careful regarding nen as some of
the Greenhut stock had pure linen in it.
Beware of AL silk ribbons-the Greenhut stock
had many that OF all silk
New-York tribune., 1918-05-26
These were called danger points"

This information forward the employees an indca-
of the character of the sale conducted It went
forward stiff cardboard and each empoye obliged sign
and return attached to the card showing that he had
read and would live requirements he was also told
plain English that his failure would being
treated as wanting in loyalty.
Wise in the merchandising world shook their heads
when the sale proposed pointed that with
it's resultant etenchments made this perou time in which
attempt such gigantic undertaking. 1t that never
before had retail faced such chaotic the matter
of qualities quantities and the possibility deliveries Cmbe
brothers realized the truth of these They fair
chance of and excellent losing hundreds
OF thousands of dollars in their undertakings
Here sale about be conducted with no sale
features but with added features which many merchants would
tell you would ruin sale time So you will readily under
stand why has been referred adventure merchandise
ing he Gmbeeenhut Sale of the biggest sales ever
neio IN the history OF department has more stock
than IS usually turned three average sales of b
kind has covered long period of has involved an i'm
mense amount OF the retail appraisal resting comfortably
around two million dollars
And to the sale itself been on for more than
month We have had opportunity observing its
ress and the sale described bv SAVING that =
under the instructions been clean to the
last ditch The Tribune has received one sno- col.
from purchaser at the Gmbe SALE and hs noth
'""s inc iact that the policy of The Tribune is sandno in
vitation for complaints e "
e ofothers set out conscientiousy sale to con-
p confidence; they desired to goods figures
winch would spell real bargains then to advertise H.. a
exactly as they without embellishments or ,xn.. ~ -
ao hs hey INDUCED in fights fancy as to the o,a;t f
M s0o0s hey yielded to the way of sunera
aves they hared back tor former nor
ne reductions in the sale goods throughout the
store ranged from 10 to so per cent Silk and c, ILL
esoed as silk and cotton ribbons the case might be-
los OF shoes named priced as broken ot. f
SHOES machine tailored garments called machine tailored
ah0 so0 ON that basis wool called WOOL silk wa. ,; and
hnen was 'nen his told the emplove. in MAJ, -:
ae before the opening and they further told to make
statements about goods which they could not prove
was the promised reward for employe who did not
mental principles OF successful business to follow out h
tions given to the letter. - ~ e
And what was the result of hi. unusual sale cord,a =
n asnon' Reputable merchants who passed upon the
hgures tell us that in their opinion Of the hoo<
the biggest retail sale held by any department IN ~
country It the keenest anwes given query rs hon
esty the best pocya Fortunately proves in the cash dra,
The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1918-05-15

The foodcontents of milk best satisfy the needs of
the growing child. Growing children should drink
much milk; it is absolutely necessary for their
growth.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21

known American importer of live
stock, after making an investigation
of the industry in Switzerland some
years ago. stated that 'the goat of
Switzerland is the Swiss peasants COW
and Swiss baby's foster mother, Il
blessing TO the Sanitariums for inva.
lids, and gOdsend to the poor"
The milk goat is adapted to this
country and the industry is likely to
become Of greater importance every
year. The goat is especially useful
TO those who desire a small quantity
of milk and do not have the room, or
cannot afford, to keep COW. In fact,
u goat can be kept where it would he
impossible to keep n COW, and 1t will
consume considerable feed that other
wise would be wasted. The fact that
goats are rarely affected with tubercu-
losis is another point in their favor.
The demand for good goats appears to
be far greater than the supply.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
sOAOAoAsAsAoAsysosoAstO1
Pasteurization of Milk

The pasteuriZatiOn of milk has been
so much thought of as a process per-
formed by elaborate plants that it may
not be matter of common knowledge
that such equipment is not necessary.
MIX may be pasteurized at home with
the very simplest of paraphernalia.
PasteurizatiOn consists merely in ex-
posing the milk to high temperature.
All the equipment necessary is a metal
pail, pie pan with some holes
punched in the bottom, and a ther-
mOmeter. The pail is filled to the
proper depth with water and the milk,
in the bottles in which it is delivered,
placed in it, the pie pan having been
placed at the bottom to allow free cir
culation Of water under the bottles and
to prevent humping. A hole is punched
through the cap Of one of the bottles
and the thermometer inserted.
The pail is then placed on the stove
or over a gas burner and heated until
the thermometer in the milk shows
not less than 145 nor more than $50
NN6ACCo ~ all CllIlGlls Liz DOLlitS are
removed from the water and the one
with the punctured cap covered with
an inverted cup. The thermometer,
meanwhile, has been placed in the wa
ter in the pail and cold water added
until the temperature Of the water is
between 145 and 150 degrees. The bot
ties are then replaced in the water,
covered with towel and held thus foE
from 20 to 30 minutes. The final proc
ess is to run cold water into the pail
until the milk is reduced to the tenn
perature of the tap water. The milk
is then pasteurized and should be inn
mediately placed in the refrigerator,
preferably with ice packed around the
bottles. 1t must be remembered that
pasteuriZatiOn does not destroy all
bacteria and that even pasteurized
milk must be kept constantly cold.
Where pasteurized milk cannot be pur-
chased and where conditions under
which the raw milk is produced are
unknown, home pasteurization is
recommended by the United States de-
partment of agriculture.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
Not Taking Any Chances.

When Captain Hammond Of the Brit
fish Royal Flying corps few from Day
ton to Indianapolis the other day one
of the first fellows he met at the
speedway was Johnny Aitken, the au-
tomobile speed king. Captain Ham
mond desired spin around the speed
way in Johnny's racing car and he was
accommodated.
"Did you give the captain any fancy
thrills?" James A. Allison asked the
racing man.
II should say not" Johnny replied.
"Why not" Allison, wanted to know.
"Well, you see, it's this way: the
captain is going to take me for sky
ride and don't want him to have
any charges against me when he gets
me about ten thousand feet northwest
Of yon fleecy cloud. No, stree! The
captain got ride that was soothing
and altogether gentle."-Indianap
News.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
"she stoops to Conquer

"She Stoops to Conquer" grew out
Of an incident that occurred In Gold
smiths travels about Ireland. He
found himself one night far from home
and inquiring the way to an inn, some
wag directed him to, n gentlemnn's
private residence. There he went. or
dered out his horse, demanded the best
supper the place afforded and gener-
ally gave himself airs. He did not
discover his mistake until the next
morning when he was about to pay
bis bill
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
WHAT MAKES MILK SAFE

1t is mighty nice to know that
you are drinking milk drawn
! from blue-blOOded cows by i'm
maculate milkmen in palatial
barns.
But, because such Is not the
case, the milk is not necessarily
inferior.
Though the COW be an or
, dinary grade animal of no par
; ticular color or character, the
barn ordinary and the milkman
clad in blue overalls and Jump
err" the milk may be just as
wholesome.
The United States department
Of agriculture has shown that
keeping the bacterial count of
milk low depends upon four
things-clean cows, sterilized
utensils, small-top pals, a tenn
perature never above so de-
grees Fahr.
Therein lies one of the ways
Of "helping the meat and milk
supply"
The thing you are interested
in is that the milk you use be
pure and wholesome.
If you can satisfy yourself
that your dairyman observes
the few essentials of cleanliness,
you need not worry about the
pedigree of his cows, the archi-
lecture of his barn, or the eclat
of his mixers.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
Backward Cow.

The milk-goat industry in the United
States has not as yet developed to any
important extent. The interest shown
during the past has come largely from
people who were either raised in or
at least are familiar with conditions
In countries where the milk goat has
proved a success. 1t requires time to
educate people to the value of any new
industry, especially one that has been
SO greatly handicapped as has been
the case with the milk goat. In Switzer-
land, Italy, Germany, France, Norway,
and Spain milk goats are largely used
by families not so situated as to per-
NIT keeping cow. F. S. Peer, we'll
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
Warrington

To meet the needs of the American
and allied armies and the civilian pop
ulations Of France, Great Britain and
Italy, the American people were
asked by the food administration to
place themselves on a limited beef
allowance from now until next Sep
tember Is.
Secretary of War Baker announced
the appointment of Ernest NJ. Hop
kins, president of Dartmouth college,
to be assistant to the secretary of war
in charge Of industrial relations.
A call for selective service men for
limited military service was issued by
Provost Marshal General Crowder.
The men will be sent into the North
west to cut spruce for airplane con-
Struction.
Secretary Baker, before the senate
military committee at the start of
hearings on the army appropriation
bill, said the orders holding Major
General Wood in this country were
regarded "for the good of the serv-
ice."
Members of the senate military sub
committee investigating airplane pro-
duction returned to Washington after
visiting plants in Buffalo, Detroit, In
dianapolis and Dayton. They said the
plants visited were rapidly reaching
a quantity production basis.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
US.-TeutOnic WGrNewS

More than a million American mer
will be in service in France in tn,
near future. declared Secretary OF
War Baker in an address to 1877 grad
yates of the United States military
academy at West Point, N. Y.
Captain Charles of the American
steamer Edward Pierce put into an
Atlantic port after desperate flight
from U-boat. The Pierce was pur,
sued for several hours and many shells
were hurled at her hulk.
An appeal to the United States and
the allies to send an eXpeditionary
force TO Russia TO repel the German in
Naders, forwarded by the central COM
mittee of the Cadet party in Russia,
was transmitted TO the state depart
ment at Washington by the Russian
embassy.
An American transport fired five
shots at a German submarine 75 miles
of the Jersey coast, with unknown re-
suits, according to information brought
TO an American port by the captain of
Brazilian steamship.
"On Sunday our flying squadrOns,
cooperating with the French on the
NOyon-MOntddier battle front, worked
continually from dawn till dark" the
British statement on aerial operations
says. "Our bombing airplanes i'm
peded the enemy's advance and
harassed his troops and transport
with constant machine gun fire."
A plan for pooling all the resources
of the United States and its cO-bel-
ligerentS into one vast economic and
war machine. on which government
officials and representatives of the al
lies are working. will he submitted
soon to President Wilson.
The American steamer Pinar del Rio
was sunk by an enemy submarine on
June s, it was announced by the navy
department. The sinking occurred
about 75 miles off the Maryland coast.
Two lifebOats containing the captain
and crew of the steamer have been
picked up at sea and landed.
More than 24,OOO,OOO pounds of SUI
gar en- route from Cuba have been
lost by submarine sinkings along the
Atlantic coast this week. Food Admin
istrator Hoover announced Further
cuts in sugar consumption will be nee
essary to make up for loss.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
Cultivated Rubber.

British Malaga is now firmly estab-,
lished as the leading country in the
production Of cultivated rubber, and
the industry has added very substRn-
TALLY to the prosperity Of the Malay
peninsula during the last nine or ten
years.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
LIVE .STOCK|
{0FE-A9

Push early spring pigs from the
start to get them on the highest mar
ket in August, September and OctO-
ber.
Worms are not easy to eradicate,
Pigs raised on Infested ground are al
most certain to get wormy sooner or
'ater.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21

The pigs will eat shelled corn when
three weeks old, and they should have
access to it at all times until weaned.
=
Don't trust the self-feeder to do it
all. You must fill it when empty and
inspect it daily to see that 1t is work.
ing properly.
aa
Compared with grain 1t requires
from 400 to 450 pounds Of potatoes to
make a certain gain that is made by
100 pounds Of cornmeal or about an
equal amount Of uaixed Rvsln feed.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
Foreign

Practically the whole of Austria has
been declared in a state of siege, de-
clared "a Central News dispatch to
London from Rome. Quoting the
message: "Only few regions are
excepted"
The Finnish government has given
assurance TO the Russian sovIets that
It Is not its intention 10 occupy the
whole Murma coast, but only that part
promised Ia Finland
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
LI4tlA rhlnna N Majority

Really the most fortunate people in
this world are those who can get lots
of comfort out Of everyday little
things, for we find a good many more
little things in life than big ones
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21

A. l.. Hitchcock, Socialist member
of the Cleveland school board, convict
ed of violating the espionage act, was
sentenced by Judge Killits to serve ten
years in the Atlanta prison.
Lieut.. David J. Schalle, Sixteenth
United States cavalry, was killed in
an encounter with Mexican troops on
the Mexican side of the Rio Grande.
Working men of the United States
will be satisfied only with peace
brought about by the complete over
throw of the German military ma
chine, according to President Samuel
Gompers, who made the principal adj
dress at the opening session of the an
nual convention of the American Fed
Grafton Of Labor at st. Paul, MINI.
Lieut. r. Bardwell of New York was
killed and Major Brooks of Kansas
City, commander at Scott field, Illinois,
was probably fatally injured when
their airplane fell 400 feet. 1t was
said the thin air" probably caused the
men to lose control.
The steady growth of the American
merchant marine in all classes of YES
sells was revealed in statistics from
the department of commerce, showing
that in the first five months of this
year there have been built and official
ly numbered a total of 500 vessels of
6S7,0 ,055 gross tons.
The fate of Brent Dow Allinson of
Chicago poet, pacifist and conscien-
tiOus objectOr to military service, now
rests with President Wilson. The gen
eral court martial at Camp Grant, Ill.,,
reached It's findings in the Allinson
case and it is said to have decided on
an extreme punishment.
Jack McGee of Pawtucket, an avia-
tor who had given many exhibition |
flights in this country, was killed in |
an airplane accident at East Green
wich, r. l.
Forty-fve conscientious obiectors
were sentenced to life Imprisonment |
at Dallas, Tex. The sentence of life
Imprisonment imposed by court
martial on the conscientious directors
was revised TO % years by Brig. Gen.
O'Neil. The men are nearly all from
Oklahoma and members of the Men
MONTE faith.
Philip D. RAIDER of San Francisco
and Robert Connor of Los Angeles
were killed by a fall of an alrplane
at the Curtiss aviation field at Buff
falo, N. Y. RAIDER served with the
British flying corps In 1914 and 1915,
returning to the United Stntes TO be-
cone an instructor.
The Star Of Chile, another OF the
alaskan fleet which stuck In the ice in
Berng sea, has been towed to safety
by the government steamer Roosevelt,
ACCORDING TO word received In wash
ingtOn
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21


the fact. Clean milk, with low bac,
terial count, can be produced in ordi-
nary farm barns, provided few basic
/ principles are adhered TO in each
case.
How Tests Were Made.
/ In order to demonstrate the practi-
cal value of the three essential factors
| in producing milk of low bacterial
cOunt-sterilized utensils, clean cows
| with clean udders and teats, and small
top pails-tests were made ON six
ordinary farms with the voluntary CO.
operation of the dairymen. Five of
the farms sent milk and one sent
cream to an experimental creamery Op-
Grated by the department of agricul-
ture. The dairy barns were ordinary
farm barns, scoring on the dairy di-
vision score card less than the average
barns for equipment. The plan was to
determine first the bacterial content
of the fresh milk and cream on the
farm under the existing conditions; I;
then to place in operation the three
factors previously mentioned and note
the results.
For the work small-tOp pals were
lent to the farmers, together with sim
pie steam sterilizers. The method of
operating the sterilizer was demon
strated to the farmer, who was then
left to operate without further assist
nnce. At each milking the milk was
stirred by means of long sterilized
pipstte, after which samples We're
taken from each can and a composite
sample placed in ice water and tests
made within an hour and a half. For
u period of three weeks samples were
taken from each farm under the old
conditions, and for the three weeks
following under conditions in which
Bmall-top pals and sterilized utensils
were used.
Decrease in Bacterial Count.
On all the farms the bacterial count
of the fresh milk showed very great
reduction following the installation of
the simple safety method mentioned.
The bacterial count of the milk on sew
eral of the farms was reduced to 5000
per cubic centimeter. One of the most
striking reductions was on a farm
where the average count was reduced
frem $4,000 to 5000.
The results of these experiments are
taken by the department of agricul-
ture to indicate that it is possible for
the average dairyman on the average
farm, without expensive barns and
equipment, to produce milk of very
low bacterial count. These factors,
when combined with other simple fac
tors relating to cleanliness in produc-
ing and handling, will result in clean,
wholesome milk with low bacterial
count.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21
European War News


Scent Istvan-torpedoed in the Adri-
attic by Italian destroyers, is officially
announced in Vienna. The Austrian
official communication says that sew
eral officers and so of the crew of the
battleship are missing.
Two Norwegian steamships, the
Vindeggen and Henrik Lund, were
sunk by a German submarine when
about two hundred miles east of
Cape Charles, Va. Their crews, total.
ing 6S men, were rescued by a Brit
sh steamship. Eighty tons of copper
ingOts, part of the cargo of the Vim
deggen, were taken aboard the U-boat.
The Swedish steamship New Swe-
den, a passenger and freight vessel
of 5,319 tons gross register owned
by the Observation-Disclosures line,
was sunk by a submarine May 20.
The British transport Ansonia, own
ed by the Cunard line, has been tor
pedoed in the Atlantic by a German
submarine and 80 of the crew have
been landed on the Irish coast, accord
ing to cable dispatches received in
New York. Forty persons are missing.
Five British and twelve German
seaplaneS of the largest type fought a
battle off the Dutch coast, according
to Terschelling dispatch to the Han
delsblad. One of the German ma
chimes was observed to fall in flames
into the sea.
Italian forces broke into enemy
trenches on the Monte Di Val Bella
front, taking 80 prisoners, six machine
guns and a quantity of materials.
The Celina Democrat. (Celina, O. [Ohio]) 1895-1921, 1918-06-21

A bill granting suffrage TO the wom-
en- OF Louisiana was passed by the low
er house at Baton Rouge. La, 80 10 81.
II now goes TO the senate. where suf-
frage leaders claim they Will obtain a
proportionate majority.
President Wilson telegraphed TO the
American Federation OF Labor and the
American Alliance of Labor and De.
mOcracy, in convention at ST. Paul,
Minn., urging renewed efforts of labor
In support of the war program. No
controversy between capital and labor
should be permitted TO interfere with
the prosecution of the war, the presi-
dent said.
Speaking at Charlottesville, Va, at
commencement exercises of the Uni
verslty of Virginia, Secretary Daniels
declared that good would come out OF
the world war in that IL would teach
the lesson that "the rrle of force must
be resisted successfully at every cost
and at the supremest sacrifice. We
shall pay heavy toll before victory
comes" he said, but all is not staked
on a single battle"
Federal and state officers captured
eight of gang of sixteen alleged
draft resisters and conspirators in n
remote section of Saline county, 30
miles southeast of Little Rock, Ark.
Predicting production of 13,51S,-
600 tons of American shipping in 1919,
more than turned out by Great Brit
ain in any five years." Edward n.
Hurley, chairman of the United States
shipping board, electrified an audience
at the commencement exercises at the
University of Notre Dame. America
in 1920, he declared, will have Il mer.
chant marine of 25,000,000 deadweight
tons.
In the most extensive roundup of
draft evaders undertaken in Michigan
the police, cooperating with federal
authorities, took into custody 1000
young men in two days.
Investigation of the suspected plot
10 smuggle several hundred thousand
dollars worth of so-called Russian
crown jewels. into this country has
led to the detention in Dallas, Tex,
of Silliman Evans, formerly a clerk of
the American legation at Copenhagen.
One man was killed outright and T.
passengers injured near Salt Lake .
City when four coaches of the Denver /
4 Rio Grande passenger train No. ,
l left the rails and rolled into ditch. |