davidaulloa/AmericanStories huggingface dataset:
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

of the European belligerents. Their
needs will be so urgent that it would
not be surprising if our exports in the
year following the war were TO total
IS 900 600 900.
As to the capacity OF Europe to buy
to that extent at that time, consider
how quickly France paid what was
expected to be a gripping war indem-
nifty to Germany after the Franco
Prussian war.
But in my opinion, the world mar
ket is not the one from which we may
expect our greatest commercial re-
turn. The greatest market for Ameri-
can products should be America
We imported in 1913 goods worth in
round figures S1,SOO,OOO, 900, equiva-
lent now at the current purchasing
power Of our money, to nearly twice
that sum
For more than three years we have
been obliged to produce in this coun-
try much Of what was formerly inn
ported, and with our war.born facili-
Al'o W hA { bpAllb " b' sun AtsnD ht-
pendent on our imports than ever be
fore.
In this period normal construction
has been largely stopped in this coun-
try particularly in that forerunner Of
trade, railroad construction.
With the major portion Of the
worlds cash in American hands, can
there be any doubt that in this coun-
try construction of railroads, homes,
factories and utilities and luxuries Of
every kind leap forward at an un-
precedented pace?
The demand for everything Of use
or beauty is bound to be tremendous
Those who have stopped the purchase
Of utilities or luxuries, either because
not obtainable during the war or be
cause their purchase price had been
diverted to war expenditures, will
want to make their deferred purchases
as soon as the glad tidings of peace
burst upon the world.
II America is unprepared for this
business. our European trade rivals
will be quick to take the fullest pos
sible advantage Of the free.forall mar.
ket
Shall America let her dazzling
wealth of today slip away to more
enterprising nations that before the
war, and in the midst Of war had ever
before them gigantic worldwide plans
Of commercial conquest?
Shall we not rather start now to
entrench American business against
foreign attack and preserve for Amer
lea the tremendous financial and com
mercial advantages a world revolution
has thrust upon her?
ReL. ember there will be no senti-
ment of human lives or liberty actu-
ating any nation or individual in the
vast commercial war to follow the war
Of arms. The bars will be down, and
only commercial efficiency will count.
The war has taught us that prepar-
edness is really the longest word in
the dictionary and also the strongest.
We cannot start preparing for big
business on the day peace is declared,
any better than we started preparing
for war on the day we declared war
We did not like to prepare for war
because we did not want war. But
this does not apply about preparing
for business, because our worst enc
mics never accused us Of not wanting
business.
,!ost emphatically I belle e that
now is not the time to stop advertis-
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
Is This the Time to
Stop Advertising?
BY GEORGE FRANK LORD,
Director Of Advertising, +. /. du Pont
de Nemours a CO.. in an address be-
fore the New York Business Pub
fishers Association, Inc, Monday
evening, Jan Z, 19lS)

The question / have been asked tC
discuss is one Of the many growing
out of the atmosphere of uncertainty
that permeates the business world
due to the unprecedented conditions
that now exist.
1t seems to me that this question
and commercial Americas answer to
it is the crucial test Of the progress OF
advertising.
If advertising is the power adver
tising men claim, there should be no
doubt as to how that power can be
used in the present emergency.
My observation and belief is that
the reason for the existence Of the
question is that we advertising men
/ have failed To sell advertising prop
/ erly to our executives, because the
| average executive insists upon tying
each years expenditure to that same
/ years expectations. If the sales out
look is poor, he wants to restrict his
advertising; if good, he is willing 10
increase it,
What we apparently have failed to
do is TO sell the really greatest power
Of ADVERTISING ana that is its ability
to stabilize and develop the business
advertised rather than the particular
commodity chosen for merchandising.
/ If advertising is ephemeral living
or dying with the daily, monthly or
yearly merchandising campaign, then
we should surely trim our sails to
meet the curreu.shif6ng breezes.
IT, ON the other hand advertising is
/ a process of market development head.
ing for "a specific goal we will push on
through storm or calm, with or
against the wind or current, until
that goal is reached
History records that all great wars
have been followed soon by periods of
intense reconsructon That the pres.
eut war surpasses all others in mag.
uitudc and dcstructiyencss only means
that its sequel Of reconstruction will
also surpass all others in magnitude.
What shall be the part of America
in the postbellum reconstruction of
the world
Unless we decide differently, our
part will be chiefly that of the buyer
of imports from Europe struggling
to restore and increase its CONNER.
cial facilities
All the European belligerents are
bound to strain every resource to get
as large a share rs nocsibla of the
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
REFINERY FOR
WICHITA FALLS

Wichita Falls, Texas, has been Sc
lected by the Sunshine state Oil Com
pany as the site Of its refinery. A
permit for its erection has been OBJ
tanned from the state. The refinery
will cost 100000 according to C. G..
Jensen, president of the company. The
Sunshine State Company owns 10000
acres in the Pecos valley in New
Mexico. Structures there promise
mammoth oil development, probably
next TO Mexican wells in volume, ac-
cording to \. d. Lloyd a Texas geolo-
gist who made an exhaustive exami.
nation Of the companys holdings. The
Sunshine refinery will adjoin the Fed
eral Refinery Companys plant at
Wichita Falls.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

ing. on the contrary, it is the time
to start more and better advertising
than we had ever done before.
1t takes fully as much time TO bring
an advertising campaign into full ac-
tion as military campaign. We do
not know how much or how little time
we have TO sell the Made-in-America
idea to America and to the world at
large
We do know that we have right now
all the resources necessary to make
this country the most prosperous man.
ufacturer in the world as soon as we
are able to turn our capital facilities
and organizations loose on peace prod
ucts.
Why should we hesitate to show
out faith in the future of America by
building for that future?
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
Oil Production
Breaks Record

Preliminary estimates by John D.
Northrop Of the United States gcologi-
cal survey department of the interior.
indicate that the quantity Of petro-
leum produced and marketed in the
oil fields Of the United States in 1917
reached the record-breaking total of
84LSOO,O0O barrels quantity nearly
IA per cent greater than the former
record output Of 3OO.767l5S barrels.
established In 1916. The production is
apportionei among the major fields as
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
Licensee of D'Yarmett Refining
Process-The Process Destined to
Revolutionize the Refining business


h
S tOC ron ennlR
advantage
Read the history
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

of the beus. through which steam Is
passed; by means of an inverted pan
under which steam is admitted; or by
drenching the soil with q formalin So
luton consisting of ! to 100, or
TO 200 solution of formaldehyde.
Crop rotation is an essential practice
whether or not 1t is necessary In the
control of any plant maladies There
are numerous fungOus diseases which
appear year after year on the same
field. Some Of them, such as clubroot
Of cabbage, are strictly soil parasites
and cannot be controlled by any fun
gicide About the only method left to
get rid of the organisms is TO starve
them out, and this can be done only
by well-planned system Of crop ro-
tation For ordinary practice. a rota-
ton of four or five years is sufficient
to reduce greatly the loss from most
parasites. Deep and frequent cultiva-
ton by means Of which the organisms
are exposed to air and sunshine as
sists In exterminating them.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
One of Policemen of Feathered Fam
lily.

fectly still and silent on dead branch
or mullen top or bunch Of leaves,
then suddenly making a dart into the
air, wheeling and returning to his
perch. That is the traffic cop on duty
at the crossing Of busy insect thor
oughfarss.
You see-rather, you do not see I'M
less you are very keen-eyed and pa
tent, but he is there none the less
the yellow-billed or the black billed
cuckoo slipping silently, like a sleuth
in gum shoes, from branch to branch
and from tree to tree. He is the plain
clothes man, relentlessly hunting down
the willy enemies of natures social
order.
There are special policemen, watch
officers and the like, for various spe-
cial duties. The wOodpecker, with the
brown creeper and the nuthatch to
help him once in a while, stands guard
over the tree trunks while the warbler
and the vireo do duty on the leaves
and little limbs
But most interesting of all, perhaps.
are the patrolmen of the air, tirelessly
going their rounds, from dawn to dusk
and from dusk to dawn, policing every
foot Of "the space 'twiXt the earth and
the sky" At twilight, the night pa
trolman-nighthawk and whip-poor-
will-go on duty. In the gray dawn
they are relieved by the day patrol
men-swallow and swift
And these day patrOlmen are Of the
greatest Importance. not only in pro
tecting mans property, but in max
ing living conditions tOlerable. If the
mosquitoes, gnats and flies that swal-
lows and swifts consume were per-
mitted to run riot, living would be
increasingly thing Of pain and sor-
row. 1t follows. then, that swift and
swallow. like all good policemen. are
entitled to be kindly thought Of by
the people they protect.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31


Teddy and Louisa doing expected
AS he
hds ran out and
he
ms back dening the pillow with his
breathing.
took Dick and of
persuade the invalid
of
found evident that the
had TO rush out
OF lis back again.
Yesterday however
right somehow n
his
the lot
The urceu obtained
was a piano.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
GREAT DEMAND FOR POPCORN
Exhausted Reserve Supply In
the United States.

The enormous increase in demand
and q short crop last year has almost
completely exhausted the reserve sup
ply Of popcorn In the United States.
In previous years the reserve has al
ways been maintained. In 1916 the
popcorn raiser sold his 1915 crop. In
1915 he sold his 1914 crop, etc. But
now that reserve is gone. and the 1917
crop is on the 1918 market months be-
fore II would be marketed normally
And popcorn that usually brought two
cents per pound I'm the field two years
ago Is now bringing five and six cents,
and may double in price within the
next year.
The 1917 crop will be barely sufi-
cient TO supply the country's demand
for this delicious CONNECTION until
new crop is harvested. But the price
OF corn In the field Is bound TO in
crease materially.
Until a few years ago the average
man gave little thought 10 "the corn
that pops" He looked upon popcorn
as a business for street vendors.
Here is an opportunity that every
farmer should investigate. The United
States department OF agriculture has
issued several bulletins or the produc.
ton and marketing OF popcorn.
Write for bulletins numbers 202, 55S,
56k
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
A DAGGER
IN THE BACK

That's the woman's dread when she
gets up in the morning to start the days
work. 'Oh! how my back aches" GOLD
MEDAL Harlem Oil Capsules taken to-
day eases the backache of tomorrow
taken every day ends the backache for
all time. Don't delay. What's the use
of suffering? Begin taking GOLD
MEDAL HARLEM Oil Capsules today and
be relieved tomorrow. Take three or four
every day and be permanently free from
wrenching, distressing back pain. But be
sure to get GOLD MEDAL. Since 16st
GOLD MEDAL Haarlem Oil has been the
National Remedy of Holland, the Govern
ment of the Netherlands having granted
a special charter authorizing its prepa-
ration and sale. The housewife OF Hol-
land would almost as soon be without
bread as she would without her Real
Dutch Drops" she quantity calls GOLD
MEDAL HARLEM Oil Capsules. This is
the one reason why you will find the
women and children of Holland so sturdy
and robust.
GOLD MEDAL are the pure. original
Haarlem Oil Capsules imported direct
from the laboratories in Harlem Hol-
land. But be sure to get GOLD MEDAL.
Look for the name on every box. Sold
by reliable druggists in sealed packages,
three sizes. Money refunded IL they do
not help you. Accept only the GOLD
MEDAL. All others are limitations. Adv.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31


Can n a
a
The order
submitted %
insisted he
the he
Were a
to"
Don't little
a drawing behind the Stacker.
whiried medical
finally
That's number for me- said the girl
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
CAMPAIGN AGAINST
INSECT CRIMINALS
Many Birds Carry on Active War
fare on Various Pests.
Little Feathered Songsters Approxi.
mate Police Force as to Make In
teresting Study-Pewee Acts
as Traffic Cop.

prepared by the United States Depart
ment OF Agriculture)
Maybe you have never thought OF
the birds as an organized police force.
Maybe they have not-but, under the
marvellous and mysterious chief, the
Balance Of Nature. they approximate
a police force so closely as TO make
an interesting study.
You see great number Of black
birds grackles, mostly-literally COW
ering the ground in some particular
place. There has been an outbreak
of insect criminals that the regu.
lar forces were not able to quell and
the reserves have been called out.
You see a pewee, a kingbird or d
great crested flycatcher sitting per-
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
RIGHT CARE FOR
CABBAGE FIELDS
Plant Sanitation Will Prevent
Many of Injurious Diseases
of This Plant.
CROP ROTATION IS FAVORED
Seed Bed Is often Source of Infection
and Greatest Pains Should Be
Taken TO Insure Healthy Plants
Use Lime Freely.

prepared by the United States Depart
ment OF Agriculture)
Cabbage diseases which have been
known to destroy practically entire
crops are preventable in the main by
simple methods of plant sanitation.
Crop rotation is one of the chief foes
of these diseases. Rotations should be
practiced, avoiding crops which belong
to the cabbage family. such as cauli-
flower. turnipS, Brussels sprouts, and
kale. Keep down mustard and weeds
which harbor cabbage pests. Drainage
water and refuse from diseased cab
bage fields may carry infection, as will
stable manure with which diseased ma
terial has been mingled. The seed bed
is often source of infection, and the
greatest pains, therefore should be
taken to insure healthy plants. Locate
the seed bed on new ground il pos
sible. or sterilize by steam the soil that
is used. Disinfect all cabbage seed be-
fore planting to prevent black-rot and
black-leg. ClubrOOt is avoided by the
free use of lime and by setting healthy
plants.
How Diseases Are Spread.
Fungous and bacterial diseases are
carried from one place to another by
various means, such as insects, In
fected seed, transplanting from an IN
fected seed bed to the field. drainage
water, cabbage refuse and stable ma
nure. farm animals and tOOls,> and
wind. In view Of these facts the
aim Of the farmer should be = e
vent, if possible, the INTRODUCTION and
distribution of destructive diseases on
his farm. In order to accomplish this,
several precautions should be observed,
of which the more important are the
diSinfectiOn Of seed, the location and
care of the seed bed, and crop rotation.
To diSinfect seed, use one ounce of
formaldehyde GO per cent? to two
gallons Of water, or one teaspOOnful
to teacupful Of water Soak the
seed for 20 minutes in this solution,
dip in clear water to wash off the for
maldehyde, and then spread in thin
layers to dry. stirring If needed.
To Disinfect Soil.
To avoid danger of spreading the
disease to noninfected fields by means
of the plants from the seed bed, the
following recommendations are made
for disinfecting the soil in which the
plants are grown: Sterilization by
means Of drain tile laid in the bottom
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
ENCOURAGE BOYS AND GIRLS
Little Money Required and Current
Expenditure May Be Reduced by
Using Wastes.

Prepared by the United States Depart
ment OF Agriculture)
Boys and girls should be encouraged
70 start In the poultry business. 1t
requires little money TO invest. and the
current expenditure may be reduced
In part by utilizing farm and home
wastes. II the project begins with
laying flock. the return begins early.
especially by supplementing the food
vupply Of the home.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

General PerShng is Il man who
thinks everything he says" observes
one of the correspondents. But not a
man who says everything he thinks. 1t
might be impolitic.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

understand the daylight saving
scheme is largely due To an argumen-
tative disposition.
But, however that may be, there is
something to what he says. There is
going to be a lot of topSy-turvy bust
ness resulting from the double-quick
of the clocks. unless people really do
what they are being told TO do:
set your clock forward an hour
and-forget it"
The trouble is some of these birds
are determined not TO forget 1t.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

10 DICK Richards. the nurse in attend
ance, until he has suffering rhinoc-
eros on his hands. Other victims are
Teddy, an Alaskan brown bear, and
Louisa. Himalayan black bear.
All three have been taken TO the
Isolation ward Of the hospital pro-
vided for such contingencies and
strict precautions are being taken to
guard against further spread of the
epidemic. Every keeper carries a
thermometer with which TO take the
temperature of his charges. The
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

The government is urging that more
people keep bees. The bee is domesti-
Gated. productive of revenue. minds
her own affairs. doesn't scratch up the
neighbours garden and knows enough
10 come home at night.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
To Use BAGS of Banana Fiber.

Sugar planters in the Hawaiian is
lands are facing a shortage of mags
used as containers for raw sugar.
These bags have been imported from
Calcutta. Recently machinery was
sent To Honolulu from the state Of
Washington for the purpose of manu-
featuring the bags from fiber of ba-
mana tree trunks.-Popular Science
Monthly.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Tie lowly hen is sometimes regard
Cd rs pretty foolish bird. but she
knows how to reduce the price OF
eggs. and that is lot more than some
of the governments price investiga-
tors know.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

There will be fellow,
will 1
midnight, yet"
nteligentlookng 0
mess IN to
watches,
anything III pocket
o the
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Next to raid on London in which
women and children are killed by
bombs. n raid ON Paris with a record
of indiscriminate slaughter will cause
the most qualification in Berlin.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Doves of peace are eliminated from
calculation at time when attention
Is largely conferred on the production
of common poultry.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

II is reported that the German birth
rate has decreased 30 per cent in the
last two years. It's mighty wise of
those German babies 10 refuse To be
horn
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

II is easier TO garden with soft
pencil and Il pad of paper than with
the spade. hoe and rake, but the easy
kind brings few vegetables to the
table.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

And after the medical reserve Off
GERS ct back To their private practice
following the war. II will not hurt
business any 10 be Il colonel instead
of mere doctor
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

No doubt the scarcity of soap meets
with hearty approval from Germanys
little boys; for boys are alike the
world over when il comes to ablution
Of the ears and neck.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Secretary Baker saw hundred
American aviators in the air at one
time. BY next fall he ought 10 be able
Tn see a thousand or more.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

1t becomes clearer all the time that
there are no neutrals anywhere on
earth, though some people and some
nations think there are.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

For the benefit OF the inexperienced
II might be we'll To mention that there
should be substantial partition be-
tween the patriotic garden and ihs
poultry lot.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Fewer pet dogs are dying from fatty
degeneration these days.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Some people have an idea that If the
rest of the people would save one
third of the sugar there'll be that much
more for them.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Maybe the icemen fl e that by rails
ing their prices they get the con-
sumner so hot he will take ice at any
price.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

\ certain retarding influence lies in
the fact that an effort to get rid of
red tape is likely TO develop more of
the game
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

What has become of the old-fash-
toned America that could sing We've
got the ships, we've got the men. We've
cot the money. too?
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

We're not brutal people, but we
ought TO get little rougher with Ger
man spies.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31
Fair Enouuh.

"Young lady, you are far too fresh
for your SEX well. you know, we
are supposed to have equal rights
now"
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Turtle eggs are indeed savory and
nutritious, but the trouble is in finding
the nest. The turtle should be taught
TO cackle
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Intensified fighting and simplfied
eating will go long way toward win
ming the war.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

Germany's paper clothes may be all
right except when one wants to strike
a match.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

If you spot a German sympathizer
you know he has no place in America.
Report him.
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

We don't know just what will win
the war. but one thing we do know is,
conversation won't
The Jasper weekly courier. [volume] (Jasper, Ind.) 1858-1922, 1918-05-31

IHs' TOO, OtCause W lIIlam Was In his
nightie and John O'Brien. q deputy
sheriff, had charge of the introduc-
ton Ii was al the county building.
Mrs. Anderson snatched the baby
In an eager embrace.
She cried over him a bit as
women will. and William cooed and
gurgled and seemed TO understand lust
what il was all about.
Then Mrs. Anderson told how IL
happened-that she hadn't seen her
nv HE