Douglas Island news., 1918-03-29
WE MUST SAVE
 FOR REFORMATION
America Is Doing Wonders in the Matter of Feeding Europeans
 and Must Do More

To meet the needs of the Allies and other demands upon us, nclud- ing those of Belgium relief and Cuba. we must send them lOO,OOO,- OOO bushels Of wheat in thc next four months. Our commercial sur plus from the 1917 harvest has ol- ready been shipped to them, 80 this amount can only bo secured from Che savings of tho people.
 To bring about the necessary cut in tho consumption of wheat flour the Food Administration has put in force regulations which effect every branch of the flour trade and is urr ing the consumer Co adjus. ha household Co meet tho needs ui the hour. These measures brus home to us with startling force the uccos- sity that war lays upon us.
 In no way can Che individual lend greater aid than in the use of thc various substitutes for wheat flour. These substitutes comprise barley -four. buckwheat four corn flour, rice flour. corn starch, corn grits. hominy. rice rolled oats. cormcol. sweet potato four hominy soya bean flour and Foterita flour and meals
 Fifty-Fifty With Uncle Sam
 Tho 5O-5O combination sale of -four with other cereals took thc country by surprise. "Why didn't you warn us and I'd been dNcd?' asked one woman.
 Exactly-and Che whole plan for Che necessary 1OO.OOO.OOO bushcl wheat reserve would have been wrecked.
 Let's keep the object of Che com- bination sales clearly before us. This regulation, together with an thc others that effect thc miller Iobber. manufacturer. baker and restaurants. ls aimed at one end, namely. Co bring about a onc-third reduction in the consumption ol wheat flour and insure Che supply that must Doe shipped to Che Allies. Any Iet-dowu in che program. any concession "just once just for you. DO defeats Che object of the regulation just that much. only che ndincr- ont. the lazy. Che wcak-knced win lie down in the traces and ask Co have the load lightcned
 "How am . going Co use a pound of cereals for every pound of wheat -four I buy?" asks the housewife. confronted by Che new 5O-5O ruling Of the Food Administration.
 And how am going Co sell a pound Of cornmenol rice oatmeal or other substitutes with every pound Of wheat aour?" echoes Che retail grocer.
 And the answer is paradoXicol that over very large part Of thc country the grocer has always been selling cereal substitutes m pretty much Che "nfty-dfy" proportion, and the housewife has been cooking them up into palatablc, nourisbing dishes
 For the grocer. about tho first thing to do after realizing that thc 5O-5O proposition calls for nothing very radical in the way of change. is Co stock, display and merchandise his cereal substitutes on combina- ton lines. When the housewife asks for 2l pounds of cornmcol with 2i pounds Of flour she Is probably pur- chasing moro corn meal than she can use. 10 takes very little intellI- genco Co see that she Is merely conn plying with a Food Administration ruling instead of purchasing cconom- Ically for her household. Tho rul- Ing has thrown her purchase out of balance for the moment. SO to speak, and it is plainly the dealers duty to aid her with suggestions, spllt- ting up the cereal purcahso among several substitutes oatmeal, rice barley, hominy, and the like.
 IT she asks what she is Co do with an these different cereals thc auswcr Is easy. As housewife and a mcm- ber of Che IT. s. Food Administration her ingenuity in preparing dishes and menus has been enlisted. Ev- cry one of tho cereal substitutes is a concentrated palatable food staple, capable of making innumcrablc, de- licious dishes. The very fact that she Is purchasing a half dozen cc- reals ought to furnish a stimulus Co her clevorness. lead her to cook and serve new dishes and diversity thc family diet.