Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-07-28
Needs of Business Should BE
Studied by Experts Quail
fled 10 Aid.
HoRsEAEsH ERA is PAST
Cost of Haulage Important
Factor and One Little
Understood. ..IA
ne. !.
,ny <. JACKSON MARsHALL)

Perhaps In no other important
phuss Of Industry are the beneficinl
I effects ~ war more definitely being
/ registered than In the transportation
/ branch. the Importance OF which ~
rapidly becoming matter OF COM
mon know edge Likewise the den-
ciencIcs obtaining are being thrown
iu bold relief ghe case thus uniquely
and practically diagnosed. IA laid
bare ready 60 receive the skilled
attention ot qualified unbiased
transportation engineers whose
needed services the public generally
are now more Appreciatlve OF IN
other words. the N-ray ofIhecesslty
has been applied and tho pdbllc'
who may NOT he versed IN the
technlque involved. are able 10 more
clearly visualize conditions hereto
| fore realized by n few who did know
] Int who were unable TO cause any
/ such awakening A. made possible hy
the great war, the ramificatlons Of
which are .perWeating every phase
of o0r ex' 'ancc, bringing to the sur
face knd hus subiecting to ready
scruth conditions which. IN our
previous relatively care-froo life.
we're permitted TO 80 unchallenEsd
Heretofore. ofttimes, mobile
transportation was regarded AS a
relative minor phase OF Industry,
and considered primarily in horse
drawn or motor vehicle terms. Com
Germs who spent much money In the
most Comprehensive experiments 10
assure the maximum possible de
gree ~ efficiency In tho matter Of
pi oduction, "..thlnkingly would a.
-. l..
produced commodities 10 the tender
mercies OF subordlnatcs who. hav-
ing scant knowledge and respect for
the science Of transportation en-
cheering. attempted dlstrihution in
q mannsrS~hich would not have
been tolerated by their >Superlors N
managements had bcenN an well
posted In transportation NAg theS
we're In the matter OF production.
Transportation Looms Big.
n the attempt he made TO tsace
a commodity from It's crude orirlg
through Its various landings to tho
point ~ ultimate consumption IN
completed form. the uninitiated per.
son would be little short OF startled
AT the percentage OF the total and
final cost as represented by the
many transportation phases in
Solved An article OF this character
and length does not permit OF
Detailed review OF what transpires
IN the matter OF transportation from
the point Of raw supply through the
manufacture. storage. mcrchandis.
rF and delivery phases OF a finished
commodity, but a moments reflec-
uuh VIII open up a field which viii
AFFORD untold lines for exploring
mere II much food for thought.
lnhsmuch as this article IL in
.unueu Tor the attention Of the
aNertge business man who usually
~ NOT versed 10 the nth degree I'm
sry ,,,,. uetail or his business and its
ts,l11' ellenf and who looks 90 uual-
49,, 'NpeIW Tor the essential facts
.,,,, wien 10 base his judgment. no
i.,',i ~, w made 10 complieate the
issue by Juggling abstrtrse ,ecbnicol,-
yes which would tend To hefor mo
broad principles OF trApsnorfatinr
ouElnecrlng under conslderatio, .,be
an.pie cardinal facts that busines.
s,', should get firmly and clearly
iNed IN their minds ara, rh., a.,
tne movement Of materials ,be n,i
mary ana major considoration "a 20,
question Of what Kind 81 annas,,,,. 80
ne bought and used tbat a.,
this important J.ner,i
,hhnL henL OF industry they shouid nv,
,nlnR ,nrnI. ~ horse drawn or nutomobIlo
serIns' but In tho science OF ,ram
It, pt1rtation ,at, engineering. which bsim.
.a,i. 9,luSive' naturally embraces thc
w wse'ecuon OF proIkr eauinpsnt 90, ~
y thorouEh analysis OF iii saa,. at.sr
"a ! Systematically been m,da
ls necessarily by statesmen hu, hpde, ,,net nov |
lpsrtlculariy by unbiased nn.its'
y .raihap3ortation engineers vboss is,eu n
,Ilplions tspecifications1 man,s
liver "pouhu and de- |
Turn Matter End for E.d
heretofore. 80 TO speak ar
pehVy was TO place the car, sn-
~, morse, for Instead OF fir,, 'elore
,uI'g investigating transno,,.,i'
isSnu'tions s and requirement.. "on
.,,l mv'i lhtelligently selecting tnn, IN. s
,JI,IE' ,h,rhE' on being sold equipmen, sps'
Dn.gh' when operated on nyada,I
nlned ,,lu, schedules. would assura ''Tr- ,h
i'aNmum degree OF efflctenH, the