Arizona republican., 1918-03-03

"Friendship'' stands for one Of the greatest and most treasured human sentiments. On it is built the entire fabric of human intercourse, satls- faction in living, and the joy of as- sociation with good people.
 Now, if you want friend you must first prove that you can be friend. A real friend is above all things loyal, and though it sometimes costs a good bit of courage to stand by a friend, who may be in trouble, a true man will stick. Your friend ship chain is no stronger than your own weakest link, so if you are not loyal at all times to your friend un- der all circumstances, do not expect him to return more than you give. I am sorry to say that frequently play is made on friendship over working the sentiment. Some peo- pie make it appear that they are friendly, when it is only a grand stand play, and as matter Of fact when it would create personal in- convenience the supposed friendship falls like a house of cards in the wind. Some often expect more than they are willing to give. My Friend"-those two words mean when honestly spoken an endless amount of comfort. A true pner- chant and honest salesman deems his customers truly, friends, and as such treats them with entire frank ness and honesty. realizing that to keep men as good friends it is nec- eccary to be a good friend. That is the basis on which we try to run Hyder's store We are sincere in believing that all men should deal honestly with each other, in true friendly spirit, showing the cus- toner our honestness in desiring his continued confidence.
 Confidence above all things is nec- essary in the development of friend ly relationship between men. This is true principle between good store and it's customers. We believe what we preach. On this basis Of doing business people are learning to buy Hyder's goods, for they know that the name of Hyder stands only l for selling the most dependable | goods to his customers, who he un- l derstands are his friends. It is on l this theory that the Marshall Field | business became so successfully | great.
 I have no desire for my friends to think that l am as big as Marshall | Field but am using the comparison
 to illustrate the fact that sound
 principle of doing business can be l just as successful in Phoenix as in
 Chicago and l am proving that a
 store with the confidence of the
 people in Phoenix can carry the
 same relative reputation as the great Chicago merchant. l illustrate
 with Marshall Field, because I can buy just as good goods as the great
 Marshall Field store, and I have
 demonstrated that business can be
 done in Phoenix with the same
 elements of customers confidence.
 Marshall Field handles no better
 goods for Chicago than we handle
 for Phoenix, that is exactly the req
 son we handle Wilson Bros. haber-
 dashery, Hirsch- Wicl1wire clothing,
 Stetson, and Mallory hats, as we'll
 as other similar high grade lines.
 Added to these standard lines
 Hyders principle of making real
 friends out of his customers. has
 made it necessary to greatly in-
 crease capacity for doing business
 and we will soon have finished the
 remodeling of our store which will
 double our capacity and are proving
 to you that we are gaining and
 ,naking headway though on smal-
 Ter scale than has that gentleman in | Chicago.