Graham guardian., 1918-05-17
MAXWELLS ONCOAST
Big Shipment of Popular Cars
Spreads Joy Thru Ranks
of Coast Dealers

Joy mas spread thru the ranks
! of Maxwell dealers along the
coast. AS w. j. La Casse, Pacif-
ic coast supervisor, went from
one city to another, he left a
wake of grinning, enthusiastic
Maxwell dealers. who are saying
that They have more than their
share"
The good news is cars enroute,
Of course. So successful was La
Casse in securing the coopera-
yion of the Maxwell factory to
care for the coast demands that
891 passenger cars and trucks
were on cars rolling to the coast
on the first day of May.
The expedient manner in
which the shipment was arranged
places our dealers in a position
that is enviabie," said La Casse.
when you stop to realize the
conditions under which the entire
motor manufacturing trade are
laboring, you will appreciate the
magnitude of the accomplish
ment. Think of 891 passenger
cars and trucks rolling to a single
territory at the same time. We
have had big shipments rolling
before this, but l believe that the
Maxwell drive of this spring
will break all records.
The great Maxwell organiza-
ton of dealers have been clamor-
ing for cars for the past thirty
days. l have been going from
one end of my district to the
other, giving this man as few
cars as he could get along with
to supply people who were going
to use their machines for strictly
business purposes, as the supply
was So limited that we felt it
necessary to put that limit on
deliveries. Now, with the pres
ent numbers of cars en- route
from the factory, our dealers can
turn loose and sell Maxwells to
their hearts content. @a-a
They will have cars for a
while, anyway, and all the fac
tory is asking is that the dealers
place these cars where they will
be productive, We want them
used for business purposes to
help speed up our war actiityies.
The principle argument | used
with the factory to secure this
large shipment, was to show
them the tremendous expansion
of business on the coast and to
show them that a great proper
ton of this added industrial ac-
tivity was devoted to war neces-
sites. That was enough. The
factory gave us cars when other
sections were going without
them.
'The Maxwell factory will go
into the production of the Max
we'll tractor as soon as its present
government orders are complet-
ed," was announced by La Casse.
He said that the Maxwell peo-.
pie had contemplated putting the
tractor on the market before this,
but for the government work,
which completely choked their
factory. The orders for Uncle
Sam are nearly completed, and
the factory will Immediately take
on tractor production. It is not
expected that the government
will curtail either truck or trac-
tor production and the Maxwell
people are taking advantage of
the peculiar conditions of the
automobile trade to introduce
their tractor at a time when
dealers will push tractor sales
because of their inability to Sc
cure delivery of passenger cars. |
''The addition of the tractor to |
our present line will give our
selling organization an opportu-
nifty to distribute a low-priced,
powerful farm tractor. said La |
Case. with the Maxwell trac-
tor and the Maxwell truck,
which is prominently dominating |
it's class, our dealers can lay |
aside their worry of the war
period, as the government will
not, in our opinion, curtail the