El Paso herald. (El Paso, Tex.) 1901-1931, 1918-04-06
Advertising An Economic Waste.
Is It? 4 Reply To Dr.. Garfield

I 81 'HERE IS nothing like getting-an
1 outsiders fresh. unparalleled
I point Of view OF your Propositions
7 there, felows2 When VISION speaks.
Il beh9oves Ignorance TO bend an az
I tentivs ear.
For these and no other reasons adj
! Tertising men, newspaper publishers
magazine makers and magazine read
ers all should be interested IN know
ing how DR.. Harry Garfield feels
about publications which carry adVer-
Using.
The day after Christmas, 1917. while
lle 4lel admins traitor was appearing
before tho senate subcommittee on
manufactures, the question came %.
senator Jones. Of New Mexico. aproDCs
tAe order 20 eliminate electric signs.
Fentured the suggestion that I'm one
" aste-' Dr. Garfield. though modestly
confessing that he is mot a good
Judge Of that declared Il think ii is
II can find a magazine that is free
q Fertlsements I take Il on general
principle
Now II you know OF any periodicals
CT publications. magazines or other
WISE who are down on the advertiser.
Just let Dr. Garfield know he VIII
subscribe, no doubt forthwith.
You publishers VINO carry no adj
Fertlslng VIII no doubt appreciate
This tin, as publications without ad-
Fertising ars sometimes rather hard
The names Of less than two score 4
or periodicals which openly vow that
leny would accept no advertising are
listed en- Ayers's American Newsnauer
Directory for 1918
Even il DR.. Garfield IS a normally j
rapid reader he should be able To 4
make lis lists Of journals for faithful R
perusal quite complete For Instance. /
ne ought 20 be well pleased with '-TEe F
-Anliquarlau and Numismatic Journal 4
or Montreal. officially listed as ac-
Cepllus no advertising or there ia
The Cooking Club Magazine o.
Eosnen. Ind, which should have atI
least a semi-professlonal interest Tor
one concerned with the problem Of the 4
tuel- without which cooking would be
quite impossible
And since children suffer when
mere is no heat IN winter, he would
no doubt be interested in "GirIhood
Days. OF Cincinnati. 'aThe American
Journal Of Diseases Of Children Chi
cago, OF Housing Bettermenr." Of
New York And there is The Mime
sofa White Ribbon CIV. c. 7. Cd, Of
Unfortunately All the journals OF
pedagogy accept advertising; but as
an educator DR.. Garfield surely Is in
terested in this class publication, so
ne can choose between smiths Col
iege Studies IN History" QUARTERLY
and The Classical Journal" Possibly
ne would not care. except as q matter
OF principle, TO read The cigar Max
CTS official Journal OF Chicago. OF
The Dental HEALTH OF the same city.
Neither accepts advertising
since Dr. Garfield reads ION general
principles the publications without :
advertising, it Is fair 10 conclude he
also rejects those which are tarred
With the stick OF commerciaiism. II so.
he is, OF course, shut off from the as
'istance, in his task OF getting out the b
,oal, Of advice from the five publca-
ions IN that neld. all OF which accept
.dvertising.
Transportation Is one OF his great
problems. but Of the more than 60 1
abroad journals in the United states
here are only two Of which he would !
presumably care 70 peruse-'rhei IS