El Paso herald. (El Paso, Tex.) 1901-1931, 1918-09-28

and By Gen. Pershing. Charles Cabot
| Lodge, Rudyard kiplinE ana others OF
international reputation
Special Antilles Furnished
Much Of the loan literature goes out
T in the form Of special articles for in
dividual papers and magazines. During
the third loan one weekly having a cir
culation Of more than 1900, 900 published
an interview with secretary McAdoo. and
many Of the magazines printed articles
written without charge by our ablest
writer's and furnished by the publicity bu-
reau- One was written by Herbert quick
entitled The Var the Farm and the
Farmer" 1t had circulation IN the farm
papers OF more than 100000 and was
then printed in pamphlet form and dis
tributed 10 the number OF 100000
throughout the rural mail boxes OF every
part Of the Union
Enlisting the Farmers.
This matter OF arousing the farmer TO
subscribe TO the loan has been an i'm
portaue feature Of each issue Of bonds.
Up TO the third Liberty loan he had not
come IN with his share OF the subscrip-
tons. and this Notwithstanding his in
come was greater than ever before.
We have in this country over $780,
600 farms and the receipts from crops
and live stock products last year we're
something like S2LOo0. 600. 600 Wheat has
been selling at upward OF 81 bushel; at
certain times in the year corn has reached
the same figure, and cotton has brought
more than 20 cents a pound The farm
ers, taking the whole United States into
account now have more money than any
other class Of the community, and II Is
important that they favor the Liberty
loans.
They are doing so now. and that largely
through the publicity work OF the pre-
ceding drives The publicity bureau has
also mailing list OF about :, 0oo.0 farm
ers, and II is sending out TO these men
specially addressed envelopes urging them
70 subscribe TO the loan This work Is
done by newspapers mailing machines,
which make eight carbon copies. the ad-
ditional carbons being saved for future
drives In addition every postmaster gets
Liberty loan literature without addresses
which he hands over TO the rural mail
carriers 10 be put into every mail box
In this way 100000 copies OF a pamph-
let containing a reproduction In colors Of
the Liberty loan honor nag were dis
tributed during the last loan That is
said 70 be the largest single distribution
ever undertaken
The farm weeklies are printed for the
most part from boiler plate" and the
Liberty loan committee has made pub
Hcity boiler plate" and furnished It 10
all country weelzlies free OF cost
Messages to the People.
The story OF eDlisting the farmers Is
not confined 10 the newspapers An
enormous work has been done by the
public speakers. who have given their
nightly addresses in every country dis
trict- Last spring the secretary % the
treasury sent out a letter TO more than
200 900 rural school directors asking them
10 call Liberty loan rallies IN the school
houses The replies came In BY the thou
sands, and special speakers were provided.
More than 100000 such rallies viii be held
during the present drive. and the work
viii probably be eliminated BY special
messages from president Wilson and sec
Rotary McAddo- The influence OF such
efforts is beyond computation During
the last loan single message OF the
secretary Of the treasury was read 10 S0o,-
600 different audiences on the same night
It was telegraphed 10 the Liberty loan
executive committees and relayed by them
Illustrators Help.
The Illustrators Of the United States are
doing their bit They are supplying
which are being sent out by the millions.
During the last loan Il posters were
printed and 100000 copies made ana
shipped 20 all OF the statea- In addition
more than 5000 34-sheet posters OF bill
board size were distributed 10 the poster
advertising men This was done free Of
charge, and without any expense to the
government except printing the posters
Ten million posters viii be used during
the present drive In every city special
Liberty loan billboards are being placed
mental design are being erected by the
local advertising interests without charge.
Cartoons are Graphic
As 20 the cartoons, they represent the
ablest o. our Newspaper artists Hun
dreds have been sent in TO the publicity
bureau During the last three loans 80
OF the best were selected and printed in
what is known a. the Cartoon book This
book has no text. but the pictures tell
the story more forcibly than any amount
OF writing could do. It reminds one OF
the remark Of Boss" Tweed at the time
he was being attacked by Thomas Mast,
the father OF American cartoonists- Tweed
said: 7 don't care what they say about
ne IN the newspapers. Many OF ny people
cannot read. But as for those pictures
OF NaEts, any one but q blind man can
tell what they mean"
Five million copies Of the Cartoon book
were distributed broadcast last spring.
Proofs were furnished 10 the newspapers,
and the cartoons were sent out also in
matrices and boiler plate"
Honor FlEEs For SO, 600.
OF somewhat fhe same nature as the
poster IS the automobile sticker urging
the people to subscribe and the window
emblem bearing the honor flag One
honor nag Is given TO each community
which suBscribes more than its quota
Twenty-Five thousand such Tags were Is
sued during the last lean. and director
Wilson. Of the Publicity bureau. tells me
he expects TO award honor flags to about
90. 4Io7 O4L O.