Arizona republican., 1918-02-17

Here is something of just as good quality and. in fact, abso- lutely guaranteed This is what is all too frequently heard when someone is asking for q standard and well-known article. Now, all too frequently the purchaser, on the strength of the assertion the salesman makes. though with only a feeling of halfway confidence in it's worth. pays his perfectly good money. depending upon the re- liability of the firm of the sales man making the statement. Gn- consciously. perhaps, you feel that the assertion was made just to make a sale, but you take the article, while probably the clerk works on the assumption that the buyer seldom has courage to re- turn an unsatisfactory article for adjustment.
 We all know that it is q regret able and mdeniable practice of many statesmen to pursue such pol icy; it is particularly a practice of inefficient salesmen, statesmen who do not understand the permanency of the value of selling only merit in merchandise. It is a policy usually resorted to by statesmen who only see a sale and fail to realize that stores business is built up by a continuance of 2 customers con- fidence. It is 2 falacy in the be- lief of many sal amen that the aim is to sell goo&s and get the cus- toner's money, and thereafter the transaction is dead and buried. when actually it is but the ground work for d continuance of busi- ness
 Perhaps you have often bought pair of shoes. a shirt. a suit of clothes. or other wearing apparel, believing that you had protection of a salesman's statement of guar antee. With all good faith, and a confidential feeling. you leave the store with your new purchase; but before you know it, behold. the shoes rip. the suit becomes baggy. and shapeless. or the shirt faded to a disagreeable color. Then you attempt to stimulate your dis agreement, feeling with the mem ory of the salesmans statement with a guarantee.
 Then it is that you may with ;i determination to demand your rights, return to the store with bundle half hidden under your arm, and in an apologetical manner pre- sent your complaint. And what is the answer? Well. the fact is, you know the answer as well as do l. You may be referred by the salesman to the Boss" who in turn throws up his hands and attempts many excuses. He may try to console you, by telling you that the suit you purchased was intended for other wear and that you probably used it for football (which he might deduce easily from the way the suit hung on you, or the way the shoes were rippeO, or other similar excuses. Perhaps he might say that the laundry is to blame for the faded shirt, or that the dye situation a, this time is to blame. Perhaps you honestly resent these state ments, and with head hung you disgustedly walk out of the store and probably feel that all mer. chants in the town you live ir are deceptive.
 Just here is where I wish tc emphasize the actual practice ant policy of the Hyder store. Witt us you are dealing direct. Yor buy standard articles with tn, name of Stetson, Mallory hats Wilson Brothers shirts, Hirsch. Wickwire clothing. or other ar. ticles equally well known, and ye at the same time you are gettin: direct Hyder guarantee, and I as sure you that you are not asked but urged to return unsatisfactor, articles. You will not have to wal | for us to refer this matter to tn, | manufacturer, no matter how wei | known he is, for their adjustment | you have only to deal with us. an, | you get courteous. pleasant an
 prompt satisfaction. We in turl | are, however, protected by thes | great manufacturers like Stetsor
 Wilson Brothers. or Hirsch- Wick |
 the refusal to satisfy Hyde
 claim for adjustment My cap
 ital is largely invested in thei
 merchandise. They have my con
 fidence, they are reliable house. 1 therefore assume all responsi
 bility and absolutely stand bac
 of every guarantee, and moreover
 I do it cheerfully, and when yo
 present an unsatisfactory articl
 for adjustment you do not leav
 our store with an unhappy feel
 ing, and further. we do not mak
 an assertion that we do not stan
 behind.
 All who are acquainted with tn
 store are familiar with our store
 methods and policies practiced dul
 ing twenty-three years of prC
 gressiveness in the Salt River Va ley. You who are strangers, bl visiting us. will be quickly in
 pressed with the Hyder store sincerity. With each article thel is wrapped a little printed sl which simply and plainly tells yc that the article you have pul
 chased is guaranteed to give a
 reasonable satisfaction. If the pu
 chase fails to satisfy, you are r, quested to return it for adjus
 ment This will be done to yol
 satisfaction cheerfully, and V,
 will feel happy in the visit. W l | know that truth in adyertisir