The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1918-03-23
314-316-south Second st.-317.319

is being constantly urged hy the
papers, even though Tor the time il
meant less ADVERTISING revenue hut
they realize. as do the merchants.
that the war can not be proyisioucd.
munitioned, or financed from per
sonal profits IN business not essential
Ia the war.
LUXURY business has ceased in Eng
land. The women no longer buy
elaborate gowns. There hasn't heca
"a big social function On London sine"
the Germans invaded Belgium. Mo-
tor riding for pleasure was Ions ago
abandoned because the gasoline Is
needed In Flanders and the ohauf
feurs are wanted at the front or he
the factories. For nearly w. years
not a single new automobile boon
made in England, excepting for war
work. We do not consume uur labor
and materials Ia new prlvit" build
lng-no one can cXpcnd as much uH
$500 on a building without govern
ment sanction. We make eur clothes
last longer because We know tho boys
In the trenches need the wool Tor
their backs. Wool is scarce, u would
he criminal 10 waste IL FOR personal
qualification. For the same reason
we are not making any new carpets.
There is more serious work Cor the
%spinnsrs and
Industry shifted To Necessities.
This drastic curtaiimcut Ut certain
lines of production 20 make way for
war business has not hurt business
II has merely resulted Ia Il shifting
81 labor aud business activity from
the less essential 10 d vitality esseu-
tial industries. To give "a few illGs-
trations. Photograph factories are
nuw turning II delicate shell parts,
iewelry makers are producing peris-
copes. watchmakers are adjusting
fuses. music roll makers have TURNED
to gage making. Il baking machinery
plant Is manufacturing high eNpl"-
sive shells, a cream separator factory
h making shell primers, GLACIERS are
making cartridge clips. e baby food
factory Ia producing plugs for shells,
the output of a textile machinery
plant il now field kitchens. aud am
advertising agency is making shell
adapters. Everybody b. at work, pro-
ducing more and earning more than
every before. but the outpat ls war
necessities
No great nation can go through this
war without paying us share. Profits
and patriotism do not mix. when
England entered the war, the London
merchants expected 10 see their ordi-
nary trade disappear. u they We're
ready to shoulder any burden the war
imposed. But trade has not been
wiped out. The strange thing is that
IL has grown. My " business has
paid the British treasury in two years
$500. 400 IN excess profits taxes the
government takes so per cent oi tho
increased profits owe the prc-war
standard.
Living scale RAISED.
The reason for this growth in re-
tain trade is that the workers are get
ting very high wages. and they are
now raising their standard at LIVING
But thc more prosperous mlddl'-clasa
people have greatly curtailed their
scale of living. They are giving mp
what the munition workers are gain
ing. Their Incomes and profits have
been reduced. their taxes nave been
Increased. and ihoy are feeling the
cost Of the war. There has been a
great lcveling In England. amt this
su. ely is "a distinct social gain
1he piano trade is typical In our
store We are selling n great many
pianos To families who have dreamed
Tor years OF being able 20 buy them.
nut these are not new pianoa-we
can not spare labor and materials Tor