The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1918-09-18
TODAY
IN THE NEWS
To Arms Citizensl
Hear Gerard.
Clemenceau Speaks.


~ Loan campaign for this
district, the Herald today gives u
page to the publication of an ad-
vcr,isemcnt, prepared for and ap-
proved by the federal government,
which is Introductory to the
Fourth Liberty Loan campaign.
II is not necessary TO comment
upon the text of this advertise
mcnt. Its title is ITO ARMS,
ClTlZENS!" Every American
who reads it will understand its
every word and meaning. Ii is a
call to duty to which every Amer
lean heart will respond.
This advertisement is one of Il
wonderful series which has been
prepared for the use of the United
States in promoting the Fourth
Liberty Loan campaign. These
advertisements will bc paid for
here as elsewhere throughout the
nation by patriots who are willing
20 add this to the other financial
burdens made necessary by the
war.
As in other forms ot war actlv-
iiy the government has had diff
Guilty IN syStcmatlling and reduc-
ing its advertising 10 the most cf-
fcctlvc system. This has been ac-
complShcd lu the advertising pre-
pared for the Fourth Liberty Loan
The series forms a classic probably
without a rival M all the history of
newspaper advertising. n is advcr.
tiSing which It is privilege for
an American newspaper io publish
and the HERALD appreciates the
opportunity 10 give this aud our
share of other pages of the series
% the cause of a quick and com
pletc victory over the Hun.
The most important item IN the
local news OF Albuquerque TODAY is
the announcement made iu tclc-
rram to Noll u Field that james
" Gerard, former ambassador To
Germany, viii bc one of the speakers
at the state convention called foi
Monday night September -3. ln high
school auditorium. ~ which e New
Mexico section OF the League TO I'm
force Peace VIII ho organized
Gerard, with his series or signed
articles. published fiIst in ncVspapprs
md lator IN book form. did as much.
perhaps more. than any oth,i man to
bring home a. the people of the MT.
"d states the depths of German IN.
fanny and 10 drive into our conscious-
LOss the Necessity that TINS free pco-
pie take mp urms against the bUrbur-
ianH
Gerard out of his years of residence
in Germany during the critical period
while We we're yet neutral gathered
not only fncts but Impressions which
make him the best qualified of Amer
leans 20 say what is necessary for this
nation and It's allies to do before We
make peace with Germany
II is great opportunity and q
great privilege for Sew NcNicans that
lo viii speak AT this convention. HIS
presence alone should result IN con-
Ncntion Of at least n thousand dele
Eatcs gathered from every nook ana
corner OF this state,
Tho attitude and purpose Of the
League TO Enforce Peace are shown
IN the resolution adoutcd Monday
night m New York, and published m
tho Herald today. That resolution
shows ua Hhy this convention is worth
holding and why II rs important thar
Ne participate m u and m tho organ
isation Il Is designed 10 extend "a this
8tatc.
Premier ClcmcuCcau has said a.
" Nhcn We read tho great Frcnch-
MANS comment to-day on tho German.
Austrian peace offensive, thCrc rs not
much TO add
We VIII rght until the hour when
the enemy comes 10 understand that
bargaining between crime and right
is no longer possible"
Even Germany ought - understand
that
This ~ fight 10 finish;
Gcrmany's finish
tI0llQT lDNDTn NIL