davidaulloa/AmericanStories huggingface dataset:
Mexico Missouri message., 1918-08-22
OWN GUNS SLAY FOE
Yankees Take Weapons and
Turn Them on Hun.
Run Out of Ammunition and Make
Night Raid on Trenches
for More.

With the American Army in France.
Turning "Heinle's" own machine
guns back on him is the newest and
favorite stunt in a certain American
outfit.
The boys just stumbled onto this
sport, and they like it.
Recently in raids the boys brought
back some German machine guns, after
driving the Germans away from their
own strongholds.
"Why not use these German guns
on the Heinies?" one thinking dough-
boy asked his pals.
you're crazy; we haven't any am
munition thatll fit them"
"Why can't we go over and get
some?" replied the thinker.
"Never thought Of that" replied the
others; "we're on"
That night they raided the German
trenches and brought back plenty of
ammunition and another German ma
chine gun. Next day the guns were
playing on the ''Heinies."
They're darned good machine
guns" said one chap enthusiastically,
"but the Heinies don't know how to
use them. We do, though. We're get
ting little low on ammunition. Guess
Wen have to run over to Germany to-
night and make 'em hand out some
more"
Mexico Missouri message., 1918-08-22
POILU TACKLES GUM
Looked Like Food So They Tried
to Eat 1t.
Now Have Remarkable Regard for the
American Digestive APP
paratus.

Paris.-One of the struggles In
which the French soldiers became In
yolyed when the Germans swept across
the Aisne between Scissors and ReIms
was with chewing gum. / refer to
Chicle Amerlcapus, the-to us-well-
known vegetable product which may
be found adhering to the underside of
desks, to shoe soles, and to trouser
seats throughout the United States.
The self-same article that at once
solaces the weary shop girl and the
tired business man who endeavors
Herewith to conceal the fumc Of the
drinks that cheer.
An American ambulance train was
operating 10 the general region Of the
Mexico Missouri message., 1918-08-22

Russian radicals demand the prohi-
bition of child labor during school
age up to the sixteenth year and the
limitation Of the working hours Of
minors (sixteen to eighteen years. to
six hours a day.
Mexico Missouri message., 1918-08-22
Making Greek cheese.

Madison, Wis.--Three factories in
this state are now manufacturing
Greek cheese. The factories are To-
Gated at Milwaukee, GAINESVILLE and
Shawano. The manufacturers are con.
fdent that the work has passed the
experimental stage. They are making
two varieties--Feta and Mynzethra.
Mexico Missouri message., 1918-08-22

food. They ventured further and tried
1t, stuffing the entire contents of a
package into their mouths at one
time. II tasted like food. so after a
brief period of mastlcation they es-
sayed to swallow 1t. Too many OF
them succeeded. While no serious
casualties resulted the Poilus were in
splred with remarkable regard for
American digestive apparatuses and
considerable eve for American edIbles,
Mexico Missouri message., 1918-08-22
RautIme auoIsr KILLED.

Gary, Ind,-JOe Mayuiers. who was
recently killed in action in France, was
known here as the "rag-tlme bugler."
He was an expert bugler and was one
of the few buglers in the army who
played his calls In ragtime.
Mexico Missouri message., 1918-08-22
ENEMY AGENT BLAMED
FOR POOR WHEAT CROP

Salem, O.-Enemy agents are
blamed for an insect pest which
has reduced Butler townships
bumper wheat crop to much less
than normal. The ravages of
the insect have been tremen-
dous. Last winter the farmers
now remember an aged man of
German extraction was OBJ
served wandering about the
township visiting wheat fields
to the exclusion of others, and
apparently digging in them with
his hands, as II burying some
thing in the soil.
Mexico Missouri message., 1918-08-22

Just before placing In the jars put
the prepared product in the center OF a
clean cheeseclOth square. Take The
cloth by the corners and plunge the
product into the clean boiling water In
the blanching vessel. Allow 1t to re-
main in the boiling water only for the
time specified for the particular prod
uct Remove Immediately and either
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
COLERAIN

There will be q musical recitation
| Saturday evening ut the W. c. T. hall
for the benefit Of the Red Cross at
Colersun. Everybody welcome
Rev. F. II Randall spent "Wednesday
at Coleraln.
Miss Nevada Sharon was q caller IN
Martins Ferry Tuesday.
Margaret Miller returned homo We'd
nesday from Wheeling.
Mrs. knrl Crofrord and family. Of
Pleasant Grove. spent Friday Win NJ
| and Mrs. Charley Lash.
Mr.. Don Shannon. OF Barton was
caller here this week
! Mr.. jefferson c.. Brown. candidate for
! county commissioner. who has been on
the sick list. IS able to be about again.
| Mr. J. w. Dillon. Of Bridgeport. vas
! O business caller In Colcrair "Wednesday.
Misses Myrtle and Florence Rccls, Of
! M!niroplis, Kansas. wero the guests OF
Mr.. and Mrs Charley Lash Friday.
! Mrs. NJ. Q. Martin and son. Ut Wheel
INK, returned home Monday after a few
duys visit with her parents, Mr.. and
Mrs. q. A. Miller.
| Mr.. and Mrs. J. z Beck anu son,
! Clifford, and Mrs. r. D Simpson re-
| turned home Monday after Sercr;i DAYS
visit with MIR. and Mrs. l. Z. Baker, Ut
Jerusalem, O..
Howard Hall and sister. Margaret. OF
| Alliance are visiting their grandparents
Mr., and Mrs. w. 3. Hall
Mr.. Herman Laurence and family. OF
J Newark, .. returned TO their nome 1llor
| q visit with his parents Mr.. and Mrs.
Mark Lawrence.
Rev. H. W. Peterson and family. OF
! Richmond. a.. are the guest Of Mr.. and
Mrs. r L. Walker.
Miss Margaret Baily returned 10 Dill
! lonvnle. Monday
| ]. W. RiEsby was a business caller IN
! Barton Thursday.
! Mrs A. Z. HardcstS' was caller in
! Mprtins Ferry TucSdny.
Mrs. Elmo VickerS of Fairvltw. spent
he weekend with his parents. Ait. aud
Mrs. S. p. Fickers.
Mr.. and Mrs. II. q. Sipc end son. Crcs
and Mr. and Mrs. Greg. Of Louisville.
o, spent Sunday With friends and rcia-
tives at this place.
Mr.. IIardesty. Of Bridgeport, WAS n
caller at the home OF Mr. and Mrs. A. T..
Hardesty. Wednesday.
| Mr.. f.. r. Baily was visiting at the
home Of Mr.. and Mrs. r \. Baiiy. Of
! wheeling, Friday.
Mr.. lie Nome White, Of WeilshurE.
was the guest Of his parents. Mt. and
Mrs H. L. White, Sunday.
! Miss Claire IIogue was caller III
Wheeling. Tuesday.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Lpninp Declares State !;
Of War Against Allies;

WASHINGTON. Aug. 9.--Americans;..
Consul Poole at Moscow has informed
,he state department that Lenine. the
Bolshevik premier recently declared be;3
rore a gathering Of soviets in Moscow
that 4 state Of war existed between tha.>
Russian government and the el;s-
allies. ,.
In response to questions from ths-
allied Consuls. Echi,cherin commissary.
Of foreign affairs. said the PremierA
statement need not be considered dec~~
laration Of war but that 1t rather wa4
\ declaration Ola state Of defense on tho .
nort OF Russia similar to the situation
tha, existed st one time with Germany. :,
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
ARMED YACHT
SENDS U-BOAT
To It's DOOM
BritishV liSightsP enscope
and Makes Dash, Dropping
Depth Bombs

LONDON. Aug. "Details Of the
sinking O. u German submarine by
British armed yacht in tho English
channel are now available.
lust after sunset one day call lot
help was picked up by the yacht. which
Immediately headed in the direction IN
dictated. diverting several steamers from
the danger zone as she went. Hail an
hour later the lookouts sighted The perl
score Of a submarine which was a7par-
ENTITY preparing TO attack merchantmen
approaching from the opposite direction.
TIE periscope was barely $50 feet from
the port bow of the yacht.
Full speed was At once cdcr"i ana
the yacht drove right over the subma-
rjnc Just as the pcriScopc diSappcared'
4 distinct jar throughout the yacht
pointed 10 the probability that She nao
raInmcd the cncmy's coming tower
Two depth charges were dropped al
most Immediately afterwards
While bringing has vessel around 10
pass over the spot again the captain
of the yacht observed a disturbance IN
the water and it:' he approached ihcrc
appcurrd in the center Of tn" disturb
nnc, n hubhling rush of water evidently
cnuscd b. volumes Of air escaping "a
the surface. \ third depth charE" WAS
dropped in tn" center "r IN" disturb
ancr, which presently died away.
. One survivor covered with 'hlck
coating of oil was picked np. Every
thing possible was don" for him on
board tho yacht. but II soon became evil
lent tina: he had suffered serious in
, tcrnal injuries. He died about three
hours later.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Dbl I UARY


George Friedrl. ur.d II years. a
former rcsIcni or Wheeling. died III
til" home of his daughter. Mrs. =. H.
.Spact"r Of rhiladt iphla- Thursday night.
He has been III for some time with
nervous disease. Mr.. Fridrl was born
in Wheeling and spent all his life here
luniil about 10 years ago when he went
Ia Philadelphia. II" was cabinet
maker.
Surviving besides his wife. who was
Lena Schorper Of this city. he leaves
the following children:
John II. IHriedcl. OF Wheeling. Edward
.and Alvin and Mrs. 7. II. Spa"lcr OF
/ Philadelphia; also two brothers and TWO
sisters. William and Mrs. George Rurk,
lhart Of Cleveland. and Theodore and
Miss Elizabeth of Darlington. Ohio.
The body will arrive over the Penn,
sylvanin road this evening. Funeral
arc incomplete. but scr
vices will likely be held Monday af-
t"rnoon. The Krv. William G. Clfert
of St. Johns Protestant church VIII
Iofficihtc. Mr.. Fricdcl was formerly q
member OF that congregation.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Bread in Austria :
Raised 116 Percent

ZURICII. Aug. 9.-An increase OF ll9:
ncr cent in the price Of bread has causr.
cd further unrest in the cities and large
towns of Austria, according to sdvice9s
received here. Socialists declare 1t inns
possible for workers to pay the new.
price. Protest meetings have been held,
and negotiations opened with the Cove.
Crnmcnt.
Zalsburs was without bread for eight.
days. Tho population Of Dalmatia ~
suffering from n new malady as the re-
suit Of food shortage. ~
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10

This morning ut $50 O'Clock funeral
,rvlc"S fer John Joseph Mclaughlin,
a.;cL -. will hr hrld III tl': :ain:l! hoint
II. Fierce street. IteQuivm hlkh mass
IT = o'clock in 81. MaVY'S church. with
;nlcrmcnr III Nj. Calvary ccnlCicET. MI
Mcl.auchln died Tuesday Of heat pros
tratinh. whil" working III local mill
y delegation from Crescent ludE:. M. 3,
iron and TN workers. Will uttcnd IN u
body.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Church Funeral for MIS-. Burt.

Funcral services for Mrs. ArbeI!a
Virginia Mooney Burt. wife Of william
=. Hrn:. l%"I Mctnllnch street. Will
b. held this afternoon al O'CLOCK IN
! tho Zane street Met hndist Episcopal
.rLurrh. Tho Rev. T.. & Townsend Will
;nfIiciatc Intcrncnt will hc In Groom
wood cemetery. Mrs. Burt died early
lThurSIay morning.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Homer FuEera. Tomorrow.

Sunday afternoon ut o'clock funeral
services will h. held for George l.. llnr-
tirr in the family home. farncsville
ohio. lntcrmrnt will he IN Greenwood
c"mrtery. This city. Mr.. iorn"r was
IN former resident Of Wheeling and for
IN. mast seven years had been one of
tn most prominent merchants or
EarncsrilGr. II" WAS drowned while
wadins III tho Eldon reservoir. near
Barncsvillc. Thursday afternoon.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Funeral for Davey Boy Sunday.

Func"ai services for William lmV'F
aged Is years. sou If william Davcy.
Iof Ecilaire. who wa; drowned in Ma
hons creek Thursday. will be held to-
morrow afternoon III ! o'clock In the
Methodist E:piscnpnl church. south. Tho
Roy. Mr.. Smith. pastor Viii ni icihi"
in,rrmrnt will he in hose Hill cemetery.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Body Taken to Butler, Pa.

Following funeral services Thursday
night in The McnL"l chanel. l2l2 Chap
ilinr street. the hody of Prof. James W.
Jolly. local musician. was taken 10 But
Ter. Pa. Yesterday morning for inter-
mont. Prof .Iellcy lied in a local hos
rilal "Wednesday night Of pneumonia.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10

Madyliun G-month$-"ld daughter or
Roy yelling. passed away last evening
NJ o.a0 o',lncl nt tho family homo on
(rulcr street. Elm Grove. after one days
llnrss. death h"iui; caused by convul-
sjonS. due Ia IN" aXIrr:n" heat.
As Vet no funeral arrangements have
been made. Tho child is SurN irrd Ivy
."v"ral SISTERS and brothers ana nor
vlurrutS
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
runoro1 Cor George Shorts To-day

THIS afternoon r. o'clock the funeral
for George y. Shorts. uEcI undertaken
e West Liberty. VIII b" held IN me
,,,mr Of hi:. hr"lhr. Dr. !. II. shorts.
Of that town. Mr.. ShurtS died W"un,s-
day. in his list Ycar Burial will b" in
West Liberty cemetery.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Funeral for Mrs. Vogier To-day.

Following brief funeral SIrr'ccS III
The family hurnr ri Aui Main street. for
Mrs. SuSarnah Nu.,lrr. who died We'd
ncsday. rcr!uI"u high mass Will be
celebrated in the tIurca Of Ia" SLGrtu
Heart this morning Ut o'clock. bur';ii
VIII be IN M. ta!"nry. Tn" lI,N.
Father Frank l.. R"Ssman officiating.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Furcr.l Cor Levi Dogard.

Yesterday afternoon the funeral or
Levi Rncurl. Il th,Hi'r Resident or
Wheeling. who died III Columbus. WAS
held in tho huEc 81 his dauEht'r Mrs.
l.rlcr Sloan. uf Eta Grove. lntetmen
II Greenwood c"nlritry.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Funeral for Euecirs Ii fzut.

Last nigh; the funeral for Jack Ollonl.
infant son of Garland lnC Clara (IaCk-
sorl HuEglnS. waS held N The family
home. Twelfth and Market streets. IN
tcrmrut nriIatc III Greenwood cemetery
this morning.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
JOHN q. SHOOP,

ROCI[lILl.E. Ind. huE. John D.
Shorp. supcrlnt cndrnt Of 1.-THE Chicago
public schools. died suddenly Of heart
tiiscnsr while sitting In the Fark Hotel
here at Dos o'clock this morning.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
Coocy infant.

The funeral f"r Wilhurt. "-ln"nIhS-
oil son Of W!lhcrt ani Wilda t'""cy.
VINO died Thursday. will l." heid nj
o'clock to-day IN TN" family home. %I5S
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1918-08-10
THAVE been using Doctor Cald-
Wells Syrup Pepsin for more than

fFrom 4 letter to Dr.. Caldwell, written oy1
MEa C. F. Browa, c 1ol2 S Sa'hesa ave.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02
Red Cross Ministries

The Mary Chapter,
show will be the Wednesday night
The numbering persons people
this
people Prices will be andS
The first performance will be presented Franklin Tuesday night
Those charge of that the show will include
dancing plenty excellent
self while aiding worthy The following will rendered
Opening Chorus Dixie" Everybody
Recitation By Sidona Delahoussaye.
Solo ."Lovin' With
Solo, "Songs That Hear "Shirk
Solo "Ge On Board The Gospel Raft,
Solo Takes Long Tall Brown Skin Ga' by Scotch"
SOLO Long Boy" by Ham
Chorus Misses Minnie Peco Jesse Black Mesdames Mary
bridge Elsie Barnett Grace
cobs Robert Barnett Allen Barnett
Solo. Memories" by j. Allen Barnett
Quartette By Messrs j. A. Barnett
Willie More.
Solo Don't Bite The Hand That's Feeding
Closing Chorus Ebony Bel Ebony Black
ert Louaot, Charles Kramer, James Patterson
Old Fashioned Negro oconno
The Boys Come Home Bv Mrs E. sevburn
Mrs. Malcolm Fender.
Quartee Mesdames, Barnett,
Barnett, Eva
Duet Rackety Coo', BY Mrs Lucille
Songs OF Yesterday And Today. BY Double
The Cold Cold Ground, Garry Me Bacl
TO Old Virgnny" "Annie Laurie. Old Kentucky
BY Mrs. E. l. Seyburn.
Selection InstumentsMiss Mildred Kramer Erin and
Adrianne oNei, Maud Eempcr Carry Taylor.
SECOND PART
Chorus Ended" Good Night Little Ch1o
80 Miss Nancy By
Song and Dance "Ny Parao By Paraso
Glls-Misses Mildred Kramer Mary Lob
Solo "somebody Me Wrong" By "Aoses
Solo "The Long, Long Trail, By Kemper
Quartette You Were Tulip By "onyx cotch shirk"
Can See The Old Log Cabin By "shirk"
Closing Goodbye Susan "one Flag And One Country
Forever"
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02
"The Elks Drive

Splendid progress is being made in
the Elks drive in this city that is
now under way. The team captains Of
which there are nine in Morgan City,
report that indications point to g
realization of their anticipations, a
to the number of new members the
expect to secure The initiation will
take PLACE May 23rd, which is the
tenth anniversary Of the Morgan Cit!
Lodge of Elks. 1t will be a memor-
able occasion. Teams are also at
work in towns nearby and many aew
members will be added to the herd
from all reports. Three clocks are
being prepared, which are to an
nounce the new members secured
from week to week until the close
Of the campaign. At the mex. meet
ing Of the Elks, Thursday night, the
new roster of officers will be induct-
ed into office, when Charles P.
Lynch, will take the chair of Exalted
Ruler, Maurice Blum retiring as a
Past Exalted Ruler. Morgan City
Lodge Of Elks, expect to initiate
more than one hundred young Elks
into their folds next month.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02
MONEY TC LEND ON REAL ES.
TATE SECURlTY-S1. MARY
guiding ASSOCIATION limo

JUST RECEIVED-A fresh lot Of
the famous OHASHI line of Carbon
Papers and Typewriter Ribbons. The
best on eartn. Feather-weight carbons
in blue and purple at $3.50 per box. Ne
dunn weights at $3.50 Single sheets
5 cents. Guaranteed typewriter rib
bons at $1.OO. Adding machine rolls
and general line Of office supplies. Call.
write or telephone THE MORGAN
CITY REVIEW. Phone 278.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02

In advertising, the local merchants
find the only weapon with which they
can beat the mail order houses at their
own game. This does not mean neces-
sarily. only newspaper advertising, al
though that Is the big gun In the bat.
terry employed by the successful mer-
chant In his battle for trade. Adver-
Using is big word and it covers big
field. There Is no longer to be found
the man who does not believe in ad
vertising. Every merchant believes In
advertising Of some sort. The placing
OF display In q show window Is ad.
veFtising. The only difference between
that kind Of advertising and advertis.
Ing In newspaper is that where the
one reaches dozens the other reaches
hundreds. Attractive window displays
are. Of couree. an important adjunct of
any retail store. They serve their pur.
pose but this purpose Is only to attract
the attention Of those who may be
passing by the store. There are other
forms Of advertising, such as personal
solicitation, but printed matter must
always continue to be the chief reli.
ance Of merchants in attracting Gus
toners to their stores.
Advertising Beoets Confidence.
The buying public has learned that
the store which takes the people into
its confidence through its advertising
is the one in which it may expect to
get the best bargains and the most sat
isfactOry treatment. 1t knows that the
store which advertises consistently and
regularly has the best and most up-to-
date stocks because this store sells its
goods more rapidly than the one which
does not advertise and. therefore, Is
not forced to carry over old stock from
one season to another. The public
knows that the store which advertises
can place lower prices on its goods be-
cause 1t turns over its stock Oftener
than the store which does not adver-
tise and therefore does not have Its
capital tied up in slow-moving mer-
chandise.
The mail order house does not get
its business by merely letting the pub
lie know that 1t has dry goods or hard
ware or groceries or some other COM
modify to sell. It creates a demand
for its goods by placing In its catalogue
attractive pictures and detailed de-
scriptions Of the articles which 1t has
to sell. The lure Of the mail order
catalogue lies In the fact that the
merits, or alleged merits. Of the mer-
chandise offered are placed before the
prospective purchaser in the most
graphic manner. The local retail mer-
chant has the same opportunity to do
this that the mail order house has and
can do It much more effectively than
the mail order house can. The retail
merchant can talk to the people Of his
community through his home newspa-
per and that is something which the
mail order houses as rule cannot do,
for the local newspapers through
sense of loyalty to their communitie.
and their home merchants will not &C.
cept the advertising with which the
mail order houses would flood them II
they had the opportunity.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02
THE HONOR SYSTEM

The "Honor System" is a thrilling
epic of the Laws delay and cruelties
TRANSPORTED by the illuminating
faith Of young girl ia mans no.
bility of purpose. Exposing with ter
rifle realism, yet artistic sincerity,
the horrors too often noted out to
Society's unfortunates. The play
that will rock America from Coast to
Coast. The "Honor System" will be
presented at the Arcade Theatre
Wednesday.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02
SPECIAL NOTICE ELKS.

At the next regular meeting
Thursday April 4th, the installation
of officers will take place at P. NJ.
There will also be some important
business up for disposal. There will
be three ballots. Please arrange to
be present.
J. L. FISHER,
Secretary.
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02
''|3|E|:I,CHANTSM MUST
BUILD "BACkF|RE''
Can Beat Mail Order Houses at
Their Own Game II They
viii Do L.
ADVERTISING ONLY WEAPON
Catalogue Concerns epeod Hundred
Of 1housands 81 Dellars Annually
e Create Demand for Thojs
Merchandise.

Copyright ltS. Western Newspaper Union
The forest ranger and the prairie
farmer have learned that they must
fight with fire. They know that wher
the all-consuming forest or prairie fires
are sweeping toward them their only
hope of safety lies In the "back-fire.' y
BY kindling and carefully controlling
q fire Of their own they force the big.
ger fire to burn itself out, finding nc
further fuel on which to feed.
The merchants of the small cities
and towns are learning that In waging
their fight for existence they must
adopt the tactics Of the men of the
West. The great mail order houses
Of the cities are the consuming flames
which threaten to wipe out the retail
merchants Of the small towns unless
the latter, realizing their danger, take
steps to remove the menace. The re-
tail merchants, as q whole, are begin.
ming to realize that they must fight
fire with fire and that to save them.
selves they must build q back fire."
Advertising Is the weapon with
which the mail order houses conduct
their warfare on the retail merchants
Of the small cities and towns. The
mail order houses do their advertising
through their own catalogues and
through certain publications which are
known as mail order advertising me.
diums. A big mail order house spends
hundreds Of thousands Of dollars mere
~ on the preparation and publication
Of its bulky catalogues.
Business Built Upon Advertising.
The catalogue houses also spend
thousands upon thousands Of dollars
in advertising In the mail order publ.
cations which look for their circula.
ton to the people Of the small towns
and the rural districts. Advertising in
some Of these mediums costs as much
as from $40 to $S5 for single inch,
yet the mail order houses find 1t profit
able to pay these high rates. Their
business is built upon advertising and
If they were denied the use Of the
mails for their advertising for single
month their business would be de.
stroyed
The Morgan City daily review. (Morgan City, La.) 1916-1920, 1918-04-02

The merchant who advertises puts
his case to the jury of buyers ON
IT'S MERITS.