Pine Bluff daily graphic., 1918-10-18
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URGE ADOPTION OF VICTORY FLOUR IN
 STATE ARKANSAS
State Food Administrator Hamp Williams Has
 Started Campaign.

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 Started Campaign.
 Special to the Graphic.
 Little Rock, Oct 17.-An urgent call to all Federal Food Administra- tors to insist on the early adoption in their respective states of the Vic tory flour" consisting of eighty per cent wheat and twenty per cent sub stitutes, has come from officials of the United States Food Administra- tion, Washington. This is the flour that will be universal not only in this country, but in all of the nations associated with the United States in the war.
 Some weeks ago Federal Food Ad- ministrator Hamp Williams launched a campaign that had for its object the handling of nothing but this Victory flour" in Arkansas. This state, under his direction, had made a record greater than all other states combined in the return of flour to the government, and Mir. Williams was very desirous to put Arkansas first over the top' in the statewide uss of Victory flour" Pending the further advancement of certain plans in Washington, the movement in Ar kansas was temporarily held up, but in recent telegram received from Herbert Hoover, Food Administrator for the United States, the same plan as outlined several weeks ago by Mr. Williams is urged by MT. Hoover to all Federal Food Administrators.
 In his telegram MT. Hoover says:
 Please evert your influence with mills in your state to manufacture Victory flour" mixed, and continu- ally impress public with desirability of it's exclusive use. This may be rendered by campaign among mer- chants to handle only Victory mix ed flour for household tared We are making every effort to induce sus- pension of the mixed flour tax law for period of war, but Congress has not yet acted. The mere existence of the present law, however, is not sufficient to prevent mills making Victory mixed flour. They can pay the tax and proceed with the manu- fracture pending Congressional &C., tich. Mills which, because of geo. graphical location. can economically manufacture only straight flour, have outlet for their product in baking trade, which prefer to do own mix ins.
 The demand for 'Bictory' mixed flour should not be difficult since use of the same would save the house wife from her unacceptable moral ob- ligation to dog her own mixing. Will you not start propaganda in retail and wholesale trade that they han de Victory mixed flour conclusive ly for household use? Report promptly what progress you make with your mills and trade"
 A most intensive campaign has been, launched by Mir. Williams to put this proposition over. A special letter has been sent to all county food administrators, requesting them to cali a meeting of their jobbers im- mediately and bring about request from the jobIbers to their mills for the "Victory flour". Another confer encc in every county will be held with retailers. who, in turn, will request of the jobbers this particu- lar product. In addition. q letter is being sent to all jobbers and mills from the State Food Administration, urging their patriotic cooperation in this movement, while, through the home economic department, a special campaign will be conducted among the women of Arkansas to demand Victory" flour of their grocers.
 In order that he may know just what progress is being made with this campaign, reports from all en- listed in this movement have been requested. which. in turn, will be submitted to MT. Hoover for his in- formation.
 The housewives of Arkansas have it within their power at this parti- cular time," said MT Williams, ''to render their country most valuable service. If they will demand Vic tory flour. it won't be long before all the stores will be handling it. That flour settles the question of substitutes. The great reason why this flour should be universally used is that it is the flour that makes the bread for our soldiers abroad and the peoples of the nations associat- ed with the United States in this war Do we want to eat any better hread than they get?"