Evening journal., 1918-09-14

fOE your Dul ana NY Dutf
And all Of the boys out there,
Let's lend our money to the u. ;. A.
And do our shade.
Every bond that we are buying,
VIII help to hold thu 1ghting line;
Buy bonds. buy bonds,
For your boy and mine.
This is the chorus OF your Boy and
Ny Boy" the new Liberty Bond song
that is going TO sell. Six billion dol
lars worth OF bonds TO help win the
war. It's copyrighted, but copies Will
be distributed by Liberty Loan COM
mlttees, and the chorus viii be used On
slides in the moving picture houses.
Publicity plays a part Of ever IN
creasing Importance In the h0ating OF
Liberty Bonds. America Is the country
OF advertising and no institution or
corporation better appreciates the
value Of advertising than our Uncle
Samuel, who now has TO float huge loans
to pay his war bills. Publicity loOmet
large in the Third Liberty Loan, it
looms larger in the Fourth, and so It
goes on with every agency available
called into service Richard Z. Nor
ton is chairman OF the publicity COM
mittee Of the Third Federal Reserve
District. and he has shaped out won
derfully comprehensive program, that
ought 20 bring the loan before every
man. woman and child. II any guilty
soul escapes buying a bond, It will Ger
talnly not be the fault Of the publicity
department.
The Third Federal Reserve has been
allotted 400 reels OF moving pictures,
the majority OF them 100 feet in length,
a few OF them 1000 feet They can be
booked for display on the opening day
OF the campaign, September 2S and all
during the drive. The films are by
Charlie Chaplin, Douglas Fairbanks,
William s. Hart Mary PicHOrd, Dustin
Farnum, Pauline Frederic, Geraldine
Farrar, Dorothy Gish scenario by
Grimth), Mabel Norman, Clara Kim
ball Young and other well known stars.
These reels are all furnished free to
the movie houses within the district
on application TO the booking c0mpa-
mics Of the various stars.
TWO trains have been allotted to the
Third Federal Reserve District by the
Treasury Department, one TO be used
In PENNSYLVANIA, and one in New Jer-
sey and Delaware. These trains Will
hold displays OF war trophies captured
by our troops In France, including
cannon. trench mOrtars, ammunition,
etc. Guns and ammunition used by
our troops in France also will be
shown. The schedule OF these trains
will be widely advertised so that every
one may have an opportunity to visit
them. and in many instances speakers
will be aboard to talk at stopping
places.
Posters-ln twelve different designs
have been prepared for distribution.
We will wake some morning and find
Wilmington ablaze with Liberty Loan
signs. And there viii be signs galore.
one OF them is called Pave the Way
20 Berlin" Every person buying a bond
Is given a sticker on which he writes
his name and then puts 1t on the
road to Berlin, the idea being to com
plete the road by the drive.
All kinds Of rewards go to the bond
buyer There will be buttons OF course
no loan could be floated without the
ubiquitous button. Then there Will be
window cards, automobile shields,
poster stamps for stationary, circular
stickers for clocks, "time to buy bonds" +"
and badges OF various design.
The newspaper. the greatest Of all
advertising mediums, not only plays
its own part in this big field Of propa-
ganda. but it naunts and plays up
every other medium OF display public
ity. In the newspaper the bond buyer
and the bond seller learns where and
what the loan workers are dong and
what they are going to do, and in them
there will be big display ads as well
as news OF great value to the country.
The Liberty Loan is the great basis OF
the war. and there is no deeper appre-
citation Of this fact than by the news
Danpr itself