Every evening, Wilmington daily commercial., 1918-03-01
GREAT PREPARATION FOR
DOLLAR DAY, MARCH 6
Local Merchants Expect it to be
the Most Notable of All Special
Sale Occasions.

The high cost of living will be lowered
in Wilmington al least on one day, March
q. which has been set aside hy the retail
merchants of Wilmington, acting under
the direction Of the mercantile section of
the Chamber of Commerce, aS the spring
dollar Dav. On that day the purchasing
power of dollar will he greater than
ever b~iAr. In response to invitations
being issued by the mercantile section.
local merchants are entering a co-opera-
tive movement To make tins the biggest
bargain Dollar Day ever held IN Will
mlngton Plans now maturing will make
March 4 red letter day IN the memory
81 every shopper in Wilmington and the
surrounding territory.
Not only merchants hut customers aS
we'll we're so enthusiastic regarding the
success of the last Dollar Day that almost
continually sInec that tim" there have
been NUMEROUS requests from citizens
that The mercantile section undertake to
induce merchants throughout the city
to preparr another Dollar Day. and To
make these events regular institutions IN
Wilmington business life After consult
ing n,sfucrous merchants. who n turn had
consulted the preference of their custom
en-. the Dollar Day committee fixed
March d ~ the daN The demand for
such bargain event has been su great,
not ONLY from Wilmington. but from sur
rounding towns IN Delaware, Maryland,
pcnnsylvania and New Jersey. that
there y every indication that Dollar Day
tins spring viii ECLIPSE any previous feature
sale ever beld IN Wilmington
he advertising committee has arranged
lo advertise this event widely IN all
tovtr within q radius oi twenty-five
tu thirty miles from Wilmington. Includ-
ing q poster. circular and newspaper ad-
vcrttsing campaign IN each of these places
10 order "a secure the best possible
results fr,n the special bargains offered
IN Dollar DAY IN the various local stores,
,~Iserial attention of purchasers should he
gwen the ADVERTISEMENTS Of Wilmington
merchants. which wall appear in the daily
pausrS each day until March d. Ty this
ncans Prospective purchasers Will he
lhl, to commence their Dollar Day :
shopping with a definite idea of what
they desire Ia purchase, and where It
may bc found Those who have not
thought II possible 10 secure needed
erticle> IN the Dollar DAY sales viii be
-uririsesi how MANY such articles will I've
pu sale. and ~ how many places they
max be found. In any event. the sdver-
Using campaign viii be entertaining and,
70 a certain extent. educational. IL will
tc scrupulosIsly truthful. also.
The original idea Of Dollar Day was TO
boost Wilmington. - most praise
worthy object ia itself The srlrcst WAY
to boost any city Is 20 buy at home, from
responsible merchants since the import
ance and prosperity and thrift and happi-
ness oi any CITY always are shown most
conclusivcly by the barometer 81 business.
A dollar never has gone so far aS one
will e. on March 6, and II is safe 10 assert
that thousands Of shoppers will be sur
prised st the exceedingly large variety
of articles from which a dollar Will give
purchasers 3 choice. IL Is also well 10
remember that these Dollar Dav bar
gains will be the genuine article in each
case. and not mere prIce-tag values, tack
III on for the time being for tho purpose
81 attracting customers. Past experience
clearly has demonstrated tins fact