New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1918-12-29
he Best known Corps of Fighting Men in the World

advertising. Every branch of war
time eudeavor has used white
.,sr" as it has never been used before
Oft Of all tho advertising that has been
,one-for the army, for the navy, the
GA Cross. Liberty bonds and what not
none Of it compares with that which
,,s hcen done on behalf Of the United
c,ates Marines. And it paid because
the marines had the goods.
aThe Marines Bulletin which is is
sued by the recruiting publicity bureau
\, the United States Marine Corps,
,svotes its latest issue to discussion
If the advertising campaign which the
,,arnes put on, and, incidentally. does
lot more advertising for. the marines.
The leading article of "The Bulletin"
!. bv William Alnlon Wolff, widely
Known as a magazine writer. who eX-
nlains the methods, used to make the
marines the best known corps of fight
NO men in the world. and why it was
rscessary to do this advertising. Says
M. Wolf:
~Whsn We went into the war against
1s-n.any the Marine Corps something
iw-oh, say, a good automobile that isn't
.dyertis ed. You might be making the best
ar IN tho world, you know, in small fac
. .orv and turning out one or two machines
week You'd have no trouble in selling
I'll the cars YOU could build, OF course; In
.sc:, there'd almost certainly be waiting
is. Of people anxious 10 buy OF your
,srs. Those who owned would tell
heir friends, and you and your car would
AVE quite a rcputation-am & few dis
ce-niug folk.
at was about like that with the marines.
those who knew them couldn't find things
rood enough to say about them. The corps
vas small; enough recruits dribnled in con-
SANITY to les it pick and choose and main
fsin is tradition of accepting only men
veil shove the average. 1t had no more
difficulty in keeping up its strength than
rou would have in selling your output OF
one or two cars q week.
"But suppose you decided to build a new,
zig factory and began turning out hun
dred cars week instead Of or two?
Your car IS as good as ever, understand,
only YOU have lot more cars to sell.
Naturally. you'd need more customers than
would come to you from the tributes paid
70 your car by the people who already
owned one There'd be just one way for
Won 20 get them, wouldn't there? You'd have
70 advertise.
:, soyo
- Marine Corps found itself at the out
break Of war The trickle of recruits that
lad come in regularly in time Of peace had
been ample But now that trickle had to be
;ecrcased st once to a fullsized stream
So the whole country had to be taught what
conlDarativelv few people had known for
long time-that the marines were picked
men, an all-star team, worlds champions
among soldiers, so to speak"
After quoting the testimonials Of pro
fessional advertising men to the value
Of the advertising campaign Of the
marines the remainder Of THE Bull
letin' is devoted to the work Of widely
known writer's and artists who have
added their contribution Of praise to
the great fighting corps. The first of
these is II. c. Witwer, author of 'trom
Baseball to Boches," who tells Of an
encounter in Paris between the famous
Ed Harmon" with a bunch Of marines.
Cd writes about it to his friend Joe.
The marines wanted somebody to show
them the sights Of Paris, and Ed volun-
tered, so they hire 4 taxi and start.
Also the conversation starts:
well, Joe, asked them guys what the
Globe and anchor stood for on their caps
md one guy speaks up and says 1t means
nat the marines fight all over the world.
Well says, where do they go next week
Or whenever this war is over, and one guy
gets sore and offers to bust me in the nose
Ou: is called of By cooler heads, mine beln
one OF EN-. I asked them IL they had
oeen in any battles with the squareheads
ye. and they says no, but bay'net VIII
20 through Dutchman the same BIS any
BODY else Well, then, another ono Of them
peaks 10 and asks me what kinda fighters
q the Germans, and I says I amt seen
Zone Of EN- which would make wildcat
commit suicide outa envy and they says
hats TOO bad, because they was lookin'
forward TO some real scrappin' and have
eoomed It all up for 'em. They is one
Of 'cia got medal and asked him where
ne go. It, He says one night in Haty Or
here is any such joint) he was actin as
centennial and ten of them Haty guys
surprised and jumped on him. lie killed,
rounded or captured 'em all and the next
morniu' what was his surprise to find a
gold medal amongst mis- CHOW.
We'll joe | got a medal myself, as you
We'll know, and he asked me how got mine.
Joe, wasn't gonna let them Leathernecks
have nothin' on doughboy 50 ! says enc
night was guardin' d important trench all
alnnn ~ slNnnIn,