Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-12-29

Hhlhti'b. ihVf" IA iulk. inlr~~tluH
nlk. concerning the prices that
women pnN for clothes this SEASON
one expected the level ~ prices
in bee higher hechu-" food fuel
Uah' ami tent have inrichS-d he
tnud the kwuoledrr of man and
there have hron fragrant thsos OF
inluH'ic" tu IA" public la the amount
~ money d"ruNndcd b, som" dress.
mhk-is 'ur building 'lutho- bat
iheto are rHsrs that must he s~
tied With tho, individual not tha
inHtsi, the outstanding tact that In.
icrestH the SELLERS ~ clothes is that
women deliberately nsk more often
Tor a hiEh priced gown than evci
before aud pay the price with seem
ing willingness WHY Tho act 10
not explained hY the wurd "rSiray
Agsncc. II In level. headed c1nser.
Vatlnn
II does not take a woman with
extraordinary .hrev vdne@ tu know
hat cheap materials az. not last.
ing Nobody ever bough, them
with the belief that they would carry
one with satisfaction throughout
tho season They were bought by
women who preferred Ia spread a
small Income over many cheap cos
filled with them who Hike To vary
their costumes every two months
rather than hc compelled 10 wear
the same thing throughout the
weeks ~ a settled season II In their
form ~ getting stimulation.
We Dc~irc u Change.
IL la IN this kind ~ dressing ana
n is peculiar 10 this nation that We
show our rcstlc-rn-rr. our curiosity
and our racial desire for continuous
change The apartment house Ia
a ooncrote example ~ this desire II
is the. visible and outward oNpreH'
sion OF the wish for perpetual move.
ment and new surroundings In
other countries one settles In q home
Tor lifetime and hopes that the
family viii rcmain there for "A cen
tury In America apartment houses
grow like mushrooms and grade
their rents To suit every clasr IN -o.
ciety In order that the entire Amer
lean nation. ~ II Ia gathered In large
o.nteta could he allowed To play
puKs-in- the corner,
when the bells rinH for autumn,
we change apartments with our
nclshborr. we try every new house
before the plaHterinG IL dry, We huy
new furniture TO III new CORNERS We
40 10 unlimited trouble and expense
To achieve for ourselves new sur
roundingn only for ten months. We
know fun we'll that ~ tho end OF
that time we Will he looking for n
siill newer apartment and sending
our orders 10 the men that ride In
vans
THIS inc-ssant moving about IL
brought home during this week be
.f NJ gs N q
with tho sight and sound OF people
playing puss- IN tho corner. No
reason 10 given for changing the
apartment n IN merely the race In
stnct coming out
II IL the same thing that makes
ua inceHsant travellers A cry ariaes
over the land when transportation
by train and boat In checked by one
half. and people wildly ask each
other how they can get TO the south.
east or the west In thrir customary
bird-like maDper of following tho
sun, the wind, tho snow,
what would happen TO the Ameri.
can race II some Joshua we're TO
arise ana command tho entire ma
ton 10 stand stillf
Wisdom IN Buytnx Good Gowns.
u II, no doubt. an actual hardship
en- 10 deny themselves the pleasure
of n constant procession of clothes
al small prices, but they must econ
omiEe In this as In food, A cookie
Ing expert hns said that there are'i
no such garbage pals In the world
~ here, that the kings OF Europe
did not have such garbage as the
factory woman In the tenement dts
,rics OF this country dlsoards This
II IN true. has stopped ana even
then In a few months they give
greater satisfaction "a both parties
After all. the shops are bearing
the agreeable brunt of furnishing
apparel Ia a contingent of women
who are buying more ana more
clothes This ls tho statement OF
tho trade. not OF mere reporter.
The idea has been constantly ham
mered upon us since the war began,
that the sale NJ womens apparel
would not decrease. hut would In
crease ns our Industrial resources
became tremendously exploited ana
gathered into themselves n vast Het
work OF women who received salar.
ie- for the firHt time IN their lives
while the tremendous web ~ volun-
teer war work that spread over 'he
country would bring about an un'
preccdented demand for clothes oy
women who had money To spend
but no opportunity 10 wear interest,"
ing clothes
These two huge forces have sweep
along In these new channels. ana to.
sether they have done exactly whh'
was prophesird Women are puy
inv, buying. buying.
Il is not unusual for tailor 10
say thai he h out OF his head WIN
orders for practical clothes whl'h
mur hc made immediately ana toi
witch good prices are paid " j.
difficult "a get fittings NJ the dress
makers. and II is next 'o lmp"ss.o .or
to get a good seamstre-S Nv the dhN
on the shops. therefore. falls the
burden OF the demand for apparel
and they have every KIND of gown
tina, tho world OF designers ottets
No Frenrh model IL too luxurious
for them. ana no American fruck too
cheap
'rhe only people who are NO, buy
Ing up to their standard ~" the very
rich and as n has been pointed out
s,Varal times 20 those who lecture
ON the subject. II Is an absurd thius
20 quote the milliOnaire's wardrobe
az an example To the woman of
slend.r means. These lecturers ask
women To wear what they own. nim
60 70 through the duration ~ the
war IN the same chuthes that they