New-York tribune., 1918-09-20

to be sort of New York 'Gaulois.'
~ mas no standing as an authority
on foreign affairs; in fact, its field
Is deliberately local and confined
chiefly to the gay life of the town,
sports, etc. 1t would have to be re-
modelled from beginning to end
Thc New YORK Commercial' is a
mere skeleton of newspaper, which
mas tried for years TO compete with
me commercial Advcrtiser.' 1t has
no Associated Press service and has
already lost $l000.000. In 1907 the
owners were on the point of stop
ping its publication altogether
mention it only as last resort.
I'm the evening field we have. as
already said, The Evening POST
The Evening Mail and The Globe
THE first Of these would give its
new management at once an influence
that can hardly be computed Not
"lthstandlng its small circulation it
reaches all parts of the country, the
editors Of the provincial press ac-
ceptlng it as an unimpeachabe au-
thority and following its lead A
change from cents to ] cent per
copy would be necessary and a heavy
loss would have to be looked for at
first
Relative Influence of Papers
"The price quoted for The Evening
Mail by its editor. who controls the
stock: is S1.000,00O; where the control
or me Globe can be had at all is a
matter for cautious inquiry OF course,
an evening paper can be turned into a
morning paper if preferred Certain it
Is that generally speaking, and with
the exception of The Evening Post,
the morning press has far more influ-
encc on political opinion in this coun-
try than have the evening papers which
are held to be more read by women
Hence their superiority in the adver-
tising field
In all this ! have assumed that thu
purpose is to buy paper already ex-
lsting. and not to found a new one.
The CHIEF advantages of this, aside
from the invaluable Associated Press
franchise. which inhcres in the paper
however often it changes hands-the
chief advantage Of the purchase of a
paper already in existence. however
precarlous its state, must be obvious.
There is name already familiar;
there is an organi: tion in working
order, easily remodelled; there is a
complete plant-all advantages to be
had for much less than it would cost
TO found new paper, organize it's own
news service find its editorial and
business staff, establish connection
with advertisers, newsdealers, etc. etc.
"Staats-Zeitung" in Mind
ut is perhaps little to the nur-
pose now to reflect upon what might
have been done twenty years ago.
One of the most sensible schemes
then proposed was the purchase of
the -Zeitung' and its conver-
SION INTO an American paper The
stock of this paper is rapidly chang
ing hands just now, but who or what
IS behind this have peen unable to
find out. The present editor de-
clares that he still has the con-
trolling interest safely in his hands.
Whether the paper would be able to
retain the circulation it has regained
since the beginning of the war is
open to serious doubt 1t might be
we'll to bear the Stats -Zeitung' in
mind for future consideration, Some
ten years ago there was much talk
of the purchase of The Tribune.
This is now out Of the question:
In ordinary circumstances loss
of from s250,OOO to $5O0,OOO per year
would have to be provided for. but
believe that, owing to my connec-
tions with certain interests in this