The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1918-01-01
'OPPQD Unity FOR
| DRBNnGTOUR|STS
1ENBNDSACT|NTY
Of Commerce Might Fill
Hotels BY IpuIcious Cam
paign of Advertising
FIRST COOPERATE WITH
h. FOREIGN STEAMER LINES
Reasons Are Pointed out For De- I,
parting From Policies of Fora Il 7 n !
mer Years In War Time

uNt Col . WI Wal I IIII
With mainland citieseveu moreuncom-
Portable thar usual this cold winter
due to lack Of coal and other heating maj
terials to warm hotels and apartment
houses, and with Hawaii as sunny a.
ever throughout the winter season, and
more vessels plying between San Fran.
cisco and Honolulu than ever before,
the opportunity to get tourists here
this winter and spring is better than
ever, providing the Islands are brought
to the attention Of the public in dis
play advertisements in the largest
weekly and monthly publications, for
which the chamber Of commerce. Is now
in q position to authorize at least $I0,-
900. - Z. i:
Japanese Line Prepared
Despite the fact that no information
has yet been received by the chamber
iof commerce from George Mex. Me-
ClellaH, the chamber y Representative
in Washington, with reference to the
chambers request that he endeavor to
persuade the United States shipping
Board to grant longtime licenses 70
foreign vessels to carry passengers to
and from Hawaii, the disposition Of the
Togo Kisen Kaisha to carry passengers
IL the long time licenses are granted,
is the best move licenses are granted,
~ the best move toyard tourist traffic
, that has been advanced since the re.
QUESTION Of American vessels for trans
port service.
w. H. Avery, one Of the leading Of
fieials Of the Tx. line is soon to
leave for Washington on this PROPOSE.
ton and TO urge the shipping board to
grant this privilege, which will give
the shipping company an opportunity
to advertise its line as passenger ear
rier between San Francisco and Homo.
luluo These vessels cannot be com.
Wandered by the American govern
ment for transport service and, with
the. general falling off In passenger
traffic between the Orient and San
Francisco, Honolulu as medal port Of
call offers travel opportunities denied
to Americans who desire to avoid the
rigors Of winter. q,
Gould PHI Hotels
The chamber Of commerce s full &C.
ton, with all the influence which ID
has, not only in the Islands but upon
the mainland, placed behind Mr.. Avery,
Mr., Mcclellan, and Delegate Kuhio, to.
gether with the raising Of fund for
advertising purposes, so that there win
be no loss Of time or off on the part
Of the steamship companies securing
these permits, will fill the hotels here
throughout the winter season.
The commereial organizations and
firms have been in the habit of con
tributing large sums each carnival sea.
son TO place the Carnival before the
visitors This year no Carnival OF the
proportions hitherto organized Is to
be held Therefore, the fund proposed
viii easily be realized and II put into
display advertising, backed BY the uni.
fled action Of the whole chamber Of
Commerce, results are certain.
Must Meet Conditions W.
The promotion committee, which Is
one OF the seventeen standing commit
tees Of the chamber, has not favored
paid advertising in this form in the
past, but the requirements Of the Isl.
ands and the competition which Ha-
waii now meets from Florida resorts.
provides. a necessity for a new kind
Of advertising by the chamber or com.
meree, backed up later by the detail
work of the promotion committee.
Action, and quick action, the lisc Of
the cable and wireless in lining up Ha.
wall e friends and advocates in Wash
ington and centers where official ac.
ton Is necessary 10 give the foreign
lines In the Pacific adequate time per
mits, will be necessary.
The fact that winter advertising
campaign for Hawaii need last only
three months viii admit the use Of 4
$4,000 fund where 100000 OF $4,000
would be necess Cor a Campaign
lasting year.
The selection III iblieafIons
which win card r nplay| nes
sage TO the 20 nlIf ) iaicuIt. hut
IL is argued that M i9e lest puElicn.
tiops,f the highe M "a |t|b most
popular with AZ y 'thI travel
/ public are neces ms use OF many
4 publications. afttp. I1t "a shfcad a
| fund in smsil n1|ID. ovef ( rrsr,S,
variety Of taihf Mould not HAVE
the force N W you'd have.
Action heb ||aneonsIt ~ IN,
chamber ahtII|tta. its r6brescnih
tives hi Nqaft ~ a 4 olieidl ehannsIs
and Will ~ d 10. OF steamship com
Panies spa fhf1 i q argued, talss'
in coniaHeIf = " TIE whit o. NJ