The Denison review. [volume] (Denison, Iowa) 1867-current, 1918-06-26
01lOE m ADVERTISING RATES.

n NJ cannot refrain from calling the
at tion Of our numerous readers to
tAs many. new advertisements appear
ines ID this issue of the Review. and
Ne may be pardoned for saying that we
aFe proud of their typographical ap-
peaf1nce-every ad is beauty and
Will pass the most technical criticism
from q printers standpoint. Each ad
VIII bring the advertiser results and
that as what we are striving for. We
sp6ka no expense in seeking to bring
thiG about, and in order to more thor
OuTAly cover the ground have expended
more than $500 during the past few
mnnths In material and machinery for
tia making of attractive and timely il
lu1txati0ns for our customers, and
without extra expense to them. The
illustrations appearing in the many
.di4Arent advertisements in this issue
az Ill made in this Office from mat
;r1cnS purchased from one Of the most
un 10 date service companies in the
country the same service the Chicago.
Dal Moines, Omaha, Sioux City and
NJ Dodge daily papers are using.
Aside from this service we employ
holm OF the know how" kind and have
boaa paying the top notch scale OF
a1eosI and we believe we have been
in so doing-customers have
tek1H occasion at various times to
cor liment the Review on being able
t01 Employ and keep such proficient
Stt these tines are strenuous ones
6zin order to maintain the high plane
have sought in making the Review
ssXneWspaper of value to readers and
advertisers it has been expensive. Be-
sidG8 the high wages it is necessary to
pAy1 help on account of the higher liv-
ing costs, every item that goes into the
making Of a newspaper has advanced
within the past month and the end is
not yet-paper prices have no limit
and the price keeps right on balloon
i'm: In addition the government is
Charging more for transporting second
cIaGs matter through the mails.
10 meet these conditions it becomes
/ necessary to announce slight ad-
/ vance in advertising rates, and begin
ming with Aug l, 1918, a new rate will
b, effective. After that date all dis
play advertising will be charged for
\ a the rate of Is and % cents per inch,
each insertion. To take advantage OF
stQ0g40 CcuI Tdtc oil duSCIIloSl I1uSI uoS
Geo or more inches during the current
year. All display ADVERTISING less
than 900 inches during the year will be
charged at the rate of % cents per
inch This rate is very reasonable
one, considering that the advertiser
gets the benefit of a circulation not
I eQualed in this part of Iowa. Some
tiiM9 ago the Review as well as most
county seat papers advanced the sub
Scriptions price to $500 per year. We
NJ much pleased to say that in so
doA5E the paper lost none of its pres
10 but has gained new subscribers
ri week until now we print each
f6a1e $3.50 copies of the paper. This
rs assplendid showing and one that ad-
are not losing sight OF. The
1Srf that is seven column pages are
rSSnired to accommodate the adver-
tiSGfs and readers this week is an in
dIcStion OF the Review standard. We
IifIl continue to print as many pages
- are found necessary to give every
a1Sertiser the advantage of location
aHds not stint the news columns. Again,
beaf In mind. the new advertising rate
xoes into effect August LIST.