The Bossier banner. [volume] (Bellevue, Bossier Parish, La.) 1859-1952, 1918-03-28
FREE GOVERNMENT PUBLICITY.

There is good aud wholesome advice
bottom of this column, and we urge
that it he read by all. Surely there are
within it statements that should not
90 unheeded and the accomplishment
of which it should be made the aim of
all it is intended to reach.
This particular advertisement is to
give wider publicity to the war-savingS
stamp campaign, and there will be
others to follow it. 1t does not appear
in Print in full as the electrotype was
furnished the Banner by the New Or
leans office of the National Warsaw
ingS Committee. and for good reason
At the bottom there appeared the state
ment: This advertisement is paid for
IN the IssOciafcd Banks Of NeW Or
leans Well. it is not. and that is our
reason for routing out that wording
and substituting others in their stead
We have no such contract with any
one and none has even been offered.
Some weeks ago the proposition was
llltluV tiistl tAC bdHINi Noulu tC pau
its regular rates for the first advertise
ment in this series if it would give
free If all charge space to three others
to follow. In other words. every time
YOU give three dollors' worth of your
wares we will hand you back one dol
lar. How magnanimouS
When plates for the first advertise
ment came to hand. bearing this
legend. This advertisement was paid
for by these progressive business men
of Shreveport" and showing the list
of thirty-five names and firms. we care
fully laid it to one side. 1t occurs to
us that would lie only the natural thing
for any little country publisher to do.
Why should we lie called upon to give
both our labor and space and at the
same time advertise these several
firms! Why should we have to match
our little hard-earned roll against their
combined wealth! And three for one
all the time. mind you. Also, we have
lie paid for) measured hut twenty
inches and that run to-day measures
thirty inches What will the next to
come measure!
The Banner. like many, many Of the
| country weeklieS throughout the union
is enlisted with the Government for
| the period of the war; hut we are not
making as much to do over that fact
as some of our brother publishers. We
only desire to serve. And we are going
| to do that as best we can
In the issue of the Banner of August
| Ii, 1917, while the paying for adver-
| Using hy the Government was being
| urged Ey some members of Congress-
and before the perspective of the world
war began to look so serious for Amer
| lea. and prior to that time when Il
| keener realization of its vaStness had
| come to many of its well Informed cit
liens. we did run short editorial OH
this same subject under the heading
Let the Government Pay. But, with
| Il more liberal reading and the kncwl-
| edge of further developments calami-
| touS to the nation. we recanted. Less
than two months later, under the head
ing. Publishers Will Get in Line. :
| we said, in part:
If the Government bough space in
its efforts to promote the sale of its
| war bonds such fund would be accepta
hle to the publishers Of the nation. and
| particularly SO to those of the country
; districts-the majority of whom are
Eoor-anG the fund so devoted wculd
not lie misappropriatcd But, on the
other hand, if the Government. in the
/ face of 4 realization Of all the country