Daily capital journal. (Salem, Oregon) 1903-1919, 1918-05-18
Coast Dealers
|. Receive Their Full Share
In Allotment of Cars


Joy has spread through the rank,
Of Maxwell dealers along the coast. A;
W. ]. LaCasse, Pacific coast supervis
or, went from one city to another he
left a wake Of grinning, enthusiastic
Maxwell dealers who are saying that
."They have more than their share"
The good news is ears enroute, of
course. SO successful was La Case in Sc.
curing the cooperation of the Maxwell
factory to care for the Coast demands
that S91 passenger ears and trucks were
on ears rolling to the Coast on the first
day of May.
"The expedient manner in which this
shipment was arranged places our deal
ers in a position that is enviable," said
La Case. "When you stop to realize
the conditions under which the entire
motor manufacturing trade are laboring
you will appreciate the magnitude of
the accomplishment. Think of 891 pas
senger ears and trucks rolling to a sin
gle territory at the same time. We have
had big shipments rolling before this,
but l believe that the Maxwell drive
of this spring will break all records.
"The great Maxwell organization of
dealers have been clamoring for cars
for the past thirty days. 1 have been
going from one end of my district to
the other. giving this man as few cars
as he could get along with to supply
people who were going to use their ma
chimes for strictly business purposes, as
the supply was so limited that va felt
it necessary to put that limit on deliv-
cries. Now, with the present numbers
of ears en- route from the factory our
dealers can turn lose and sell Maxwell
ears to their heart s content.
"They will have ears for a while,
anyway, and al the factory is asking
is that the dealers place these cars
where they will be productive. We want
them used for business purposes to help
speed up our wal activities. The prin-
ciple argument L used with the fac
tory to secure this large shipment was
to show them the tremendous expansion
of business on the coast and to show
that a great proportion of tbs added in
dustrial activity was devoted to war
necessities. That was enough. The fac
tory gave us cars when other sections
were going without them.
"The Maxwell factory will go into
the production of the Maxwell tractor
as soon as its present government orders
are completed was announced by La
Caesse. He haid that the Maxwell people
had contemplated putting the tractor on
the market before this but for the gov
eminent work, which completely chok-
ed their factory. The orders for Uneie
Sam are nearly completed, and the fac
tory will Immediately take on tractor
production. 1t is not expected that the
government will curtail either truck or
tractor production and the Maxwell peo-
pie are taking advantage of the pc
culiar conditions of the automobile trade
to introduce their tractor at a time
when dealers will push tractor sales he
cause of their inability to seeurs de-
livery of passenger cars.
""The addition of the tractor to our
present line will give our selling organ
~ization an opportunity to distribute Il low
powerful farm tractor said La
Case. "With the Maxwell tractor, and
the Maxwell truck, which is propin-
dominating its class, our dealers
ean lay aside their worry of the war
period, as the government will not, i'll
our opinion, curtail the production of
these two Ines
city got an earned decision over Mick
ey Rilny of Texas.