Arizona republican., 1918-04-16
GENERAL QUOTA
 DESIRED ID AID
 IN LOAN DRIVE

X suggestion was offered yesterday by Lamar Cobb. chairman of the city committee. Third Liberty loan for q Ilau to proceed molc intelliScntly in thc campaign for subscriptions to the Liberty bonds was yesterday addressed iy him tO the banks of this city. The information upon which the committee could proceed. Alr. Cobb believed could better be secured through the banks than from any other source, as the fol- lowing letter indicates:
 Gentlemen:
 After the experience of nine days in charge of the city campaign for the placing of our allotment of $1,095,000 Dt the Third Liberty loan. I am con Ninccd that the unrelated individual so- iciting and the hurrah methods of the pasE though necessary and effective u 4 ring large numbers of subscrib- nis,N must be supplemented by more systematic and effective means to se- cure the allotted amount and assure it's patriotic burdens being supported by all members of society in proportion 10 their financial ability.
 The primary method of raising funds to defray the expense of any undertak- ing by organized society. is by volun- tary subscriptions but when it's sphere of operations increase necessitating larger expenditures, resort must be had to more equitable and effective means. either taxation by authority of law or assessment by voluntary assent to the end that each member may as- sumo his just share and to safeguard the generosity of one from the selfish ness of the other.
 The sums that We are now called upon tO raise tO assist our government and our allies to defeat the Hun are so vast that primary methods must be dis cafded and systematic plan of voun- tary assessment must be devised. With this in mind, I am writing to all the banking institutions of the city of Phoenix requesting that each name a member to constitute a ways and means committee to devise d plan for determining q fair and equitable as- sessnlS ut for every individual, firm and corpotation in tho city. and to put it into effective operation at the earliest possible date.
 Where the welfare of the public is concerned, society may be divided into three general classes: those of gener- ous impulse who quickly respond to the limit of their ability; those who self ishly avoid contributing to the public good, and that grant class who are al ways ready and willing to do their share when an allotment of their cquit- able proportOn of service is indicated to them by those in whose fairness they have confidence. Your officers and directors have this confidence of the public and are peculiarly qualified by the business engaged in to undertake the work of a systematic and equitable assessment of the public for the great cause we are engaged in.
 l beg to suggest that when assess ment lists have been compiled that they bc given publicity by the public press that each of those who are named may know in what proportion he is eX- pected to subscribe and to assure those Cf limited means that all members of society are being called upon to bear their sha'e of the patriotic burden of furnishing the sinews of war to our boys at lthe front who are making the supreme sacrifice.
 Whc& the committee of ways and means has been organized it should immediately plan for permanent or GanizatIon tO nave charge of all future Liberty loan for it is only by means oi such an organization can the cam paigns for the placing of the loans be conducted in an orderly, systematic and effective manner.
 am pleased to state to you that oul canvass of classified business, profes. sional and trade interests of the city in place of geographical subdivisions a! heretofore, is proving effective ir reaching practically every citizen anC the response particularly by the em ploye and those of limited means is al most unanimous. As evidence of this. am assured by those engaged in tn, automobile industry and allied line that every employer and cmploye about five hundred in number. will b, subscriber to the Third Liberty loan Already a number of business estab lishments have gone over the top witt the record of 100 per cent patriotic b, every one associated herewith sub scribing for bond. A list of those go ing over the top are being publishes daily.
 The canvass of the residential sec ton by the Women's committee unde the able management of Mrs l.. II Chalmers is giving most gratifying re sultsiin point of numbers of sub scriiAerS
 Awaiting with confidence your ac ccptance of this service. am
 Very truly yours,
 (Signed) LAMAR COBB, Chairman City Committee, Third
 Liberty Loan.