Licking Valley courier., 1918-05-09
GROCERS help
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands Of Customers-In-
SuTeS Greater Food Savinu.

Grocers Of the nation have accep, ed
enthusiastically the $3.50 basis for I'M.
purchase, of wheat flour and are dolas
their utmost TO explain the new rem.
lation to the housewife. This ruling by
the U, s. Food Administration REQUIRES
each purchaser of wheat -four to buy
one pound Of cereal subsi',p,,. one
kind or assorted, for every 80 nd Of
wheat flour. 1t wars necessary to re-.
strict the use OF Wheat -four ,n order
that the allies and our fghtip lorces
abroad might be assured of an ade.
quate supply Of wheat to meet their
vital needs. This supply must come
from our savings because we have al.
ready sent our normal surplus.
Wheat saving pledge cards were for.
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, I'VE pledge ourselves loyalty TO
carry out the Food Administration pro.
gram. In accordance with this order
we will not sell any wheat -four EXCEPT
where the purchaser buys an equal
weight Of one or more of the following,
a greater use of which In the home
will save wheat:
"Cornmeal, corn -four, edible corn
starch, hominy, corn grits, barley -four,
potato flour. sweet potato flour, soy
bean -four, feterita -four and meals.
rice, rice -four, oatmeal, rolled oats and
buckwheat -four"
Some confusion has resulted on the
part OF the consumer in construing
this "50-50' ruling to mean that an
equal amount In value of substitutes
must be purchased with wheat -four
This Is mistaken idea. The ruling
states that the consumer in purchasing
-four shall buy at the same time an
equal weight Of other cereals"
One exception to this ruling Is con
cerning graham -four and whole wheat
flour, which may be sold al the ratio
OF three pounds to five pounds Of
wheat flour. This provision is made
because approximately - per cent
more of the wheat berry is used in III.
manufacture of these fours than stand
ard wheat -four.
Another exception is that concern
ing mixed flours containing less than
so per cent. of wheat -four. which may
be sold without substitutes Retailers
however. are forbidden to sell mixed
tours containing more than 10 PEI
cent. Of wheat -four to any person un
less the amount of wheat -four substi
tules sold is sufficient to make the to
tai amount OF substitutes, Including
those mixed In flours. equal to the to
raj amount In wheat flour In the mixet
-four. For instance. II any mixed ilouI
Is purchased containing 90 per cent
wheat -four and 40 per cent. substi
tutes II is necessary that an additi0na
20 per cent Of substitutes he pur
chased. This brings II to the basis o.
one pound of substitutes for encl
pound of wheat -four.
A special exemption may he granted
upon application In the case Of special
ly prepared infants and invalids' foo,
containing flour where the necessity 4
shown.
Some misunderstanding seems to ex
list on the part OF consumers In assun
ing that with the purchase Of whea
flour one must confine the additiona
30 per cent purchase to one OF tn
substitutes. This is not the case. ON
may select from the entire range o
substitutes a sufficient amount OF eacl
to bring the total weight OF all substi
tutes equal to the weight Of the whea
-four purchased. For Instance, II
purchase OF "a pounds OF wheat fiou
is made a range of substitutes may b
selected as follows:
Cornmeal, 8 pounds; corn grits,
pounds; rice. 4 pounds; buckwheat,
pounds; corn starch, pound; hominy
2 pounds; rolled oats, 8 pounds.
These substitutes may be used u
the following manner:
Cornmeal. 8 Pounds.-COrn bread. n
flour: corn mullins or spoon brenC
one.fourth tlour or one-third rice O
one-third homlny; 20 per cent. suhst
tutes In whole bread.
Corn Starch, I Pound.-Thickenin
gravy, making custard, one-thlrd sui
stitute In cake.
Corn Grlts. 4 Pounds.-Fried Tx
mush, used with meal In making cor
bread.
Rolled Oats. 3 Pounds.-One.tourt
TO one.third substitutes In brend, on,
half substitute In mullins; breakfn'
porridge, use freely; oatmeal cookie
oatmeal soup
Buckwheat Flour, 2 Pounds.-On,
fourth substitute In bread. buckwhei
cakes.
Hominy, 2 Pounds. for dil
ner, baked for dinner. with cheeS
sauce
Rice, 4 Pounds. .--One-fourth Subst
tute In wheat bread, one'thlrd suhst
tute In corn bread, boiled for dinner I
bread cut), as a breakfast food,
thlcken soups, rice pudding instead I
cake or pie, rice batter cakes,
Several grocers have stated thi
their customers who strictly obserN
the II whentless meals each week tir
Il necessary to buy substitutes In a
dltlon to those ordered under the 5
so plan