davidaulloa/AmericanStories huggingface dataset:
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
The Secret Of
Advertising
Explaiarh by Wnr nf
1Antrrifa'B Rnsimpsa
Mrn

Advertising! Bradstreet's statd-
ment that "a per cent of all failures
are among non-advertisers is signiil
cant. Intelligent advertising has be-
come an essential in every modern in
dustry, but what shall the advertiser
do in the face of the war situation
when he finds it difficult to fill his or
ders? First of all, it should be re-
that the foundation OF Ju
dicious advertising is to fix indelibly
the trade mark in. the pub
lies mind a let-up i'll that campaign
must be fatal to any product. So we
find George IL. Charles, vice-president
OF the American Rolling Mill Com
pany. declaring the company's pur-
pose to continue its advertising, al
though for two and bali years it
had been unable to supply the demand
for its product I'VE are building, J"
said he, : a permanent business edi-
lice, ans. some day we would have to
spend millions of dollars buying back
the business and good will OF our
clients il they are forsaken i'll this
emergency" Unless advertising is
kept up without 4 break tie advertiser
loses the result of the initial effort.
sHere is warning to the advertiser
who neglects the dull season in sum-
mer. When advertisements are few
est is the very time wher a message
TO the public will get the most atten-
ton. 1t is good psychology" to push
the advertisement OF winter pro-
duct in summer and OF summer Pro-
duct in winter .cslic's.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

A called meeting OF the water users
OF Mason Valley under the auspices OF
the Farm Bureau was held in Owl
attended by the patriotic farmers of
this district who are very anxious that
the crops should not fail If coopera
ton and conservation will save them.
Vic Bernard. chairman of the Irri-
CATION committee OF the Bureau pre-
sided and L. n. Whitacre was the act
ing secretary. The purpose OF the
meeting as explained by WV. Cole
man, deputy State Engineer was to
arrange so that all may have water for
irrigation in spite OF the shortage.
The plan adopted is the rotation OF
supply. fields needing it most TO have
it FIRST. in the order of grain. potatoes,
alfalfa. This plan will undoubted
ly give the most economical and bene-
fetal use OF the water.
\ committee OF five was appointed
TO gather data with regard to- the
crops OF the valley so that system
in the use of the water can be worked
out. The men chosen were +. O.
Stickney, Pete Heinrich. c. c. Perry.
Joe Borge and Geo. Osborne. They
have examined the condition of the
crops all over the valley, working
Tuesday and Wednesday, and have
listed the various crops. deciding what
date each field will need water SO that
a big head will be available when it
will do the most good. The com
mittee will notify the farmer when IT
is his turn to use the water and the
farmer must take it when it is turned
to him Any interference with head
gates or laterals as set by the water
commissioners will subject the guilty
party to the penalties prescribed by
law
Investigations made by the State
Engineer and his deputies at the head
waters OF the river lead them to think
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
DOCTOR HAS LONG WALK.

DIR. w. r. Martin OF Las Vegas ac-
,companied by his family recently start
ed from Las Vegas to Phoebe by auto
mobile. The doctor lost his way and
rap out OF gasoline Is miles IRON Hi
.ko. the nearest town. Starting to
vvalk at $50 in the afternoon he con
tinued for 2S hours. most of the time
without water and suffering severely
He reached iiiko and, eating light
meal and without sleep returned by
automobile to his stranded car and
rescued the other members OF his
family. who were suffering severely
from lack of food and water. 1t is
believed nothing but the remarkable
stamina OF the doctor saved the en-
tine party from death. o
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
BEN FUKISHIMA LOSES SON,

The infant son OF MFR. and Mrs. Ben
Fukishima died OF pneumonia follow
ing severe attack OF summer COM
plant, at pm on Thursday. Aug l..
The baby had hovered between life
and death for two days and finally
succumbed. He was only three
months old
The funeral will be held this after
noon, from the home, DIR. Dixon offic-
iating.
Ben is we'll known and respected
business man Of this city where he
has owned the Royal Cafe for the
past several years He and his wife
are receiving the sympathy OF their
many friends in these sad hours, They
have Ettle daughter about three
years old to console them.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
DAYTON ITEMS OF INTEREST

Mrs. James Jones, sister of Miss
Lille Tailleur. returned to her home
in Oakland last week.
The Harris family will move to
Reno in the near future. Their new
home will be at 629 Lake Street.
Messrs. Ernest and Mason johns
ston of Yerington. were in stown this
week attending to their bees here.
Miss ISABEL Rising returned from
Reno Monday morning where she
has been attending Summer School at
the University of Nevada.
Mrs, Pete Quilici received the sad
news of her fathers death Sunday
night. at lie Roy, Kansas, Mrs. Quill
lei has the sympathy of her many
friends here.
The Quilici home was the scene ef
a very pleasant dinner party last week
with the visiting soldiers from Camp
Winfield Scott as the honored guests.
This was one OF the pleasantest al
,fainrs for the soldiers during their
stay in Dayton.
Another picnic was held FIVE miles
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
FIRM
WILL EXHIBIT
AT FAIR

The Sanitary Holstein Dairy of Ma
son will exhibit several head of their
fine dairy COWS at the California State
Fair, held at Sacramento, August 81
to September 8.
Dairy stock breeders showing at the
fair will receive cash premiums total
ing $500.
Representing several hundred dol
lors increase over the largest amount
given at any previous State Fair, the
size OF the prizes is concrete express
ion Of the Directors desire TO encour
age in every way possible the raising
OF purebred dairy stock. and there
by insure heavier production OF much
needed milk and butter fats.
The Eair's clas sifications provide
money prizes OF $l.ll4 for each OF the
four leading dairy breeds. Holstein.
Jersey. Guernsey and Ayrshire. Sup
plementing these, the Holstein-Fries-
an Association OF America offers S27S.
50. The American Jersey Cattle Club
$500 and the American Guernsey Cat
tie Club 500.
Premiums in other breeds are :
Brown Swiss. S595; Dutch Belted,
$595.00: and Dairy Shorthorns
$795. In the dairy cattle production
classes, $3.50 is offered for the three
day butter fat production contest, o.
pen to all breeds. and $3.50 in the COW
test association class.
Adding new classification To the
regular list, prizes OF 500 in each
breed will be given for five cows i'll
milk.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Thursday evening in this city DR..
Dixon joined Don Phctteplace OF Lud
wig and Miss aurora Nogle of Reno
in the bonds OF holy matrimony The
happy couple will make their home at
Ludwig where the groom Is employed
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
Methodist Episcopal Church
Sunday Services

10 a, m, Sunday school.
Hoo am. DR.. John +, Wilson, Sup
erintendent of the Nevada Mission
4. District. will preachs and immed
lately after the service hold the
Fourth Quarterly Conference
500 p. m. Song service and sermon
by the pastor on Religion with a
Punch"
Everybody Welcome.
j. A. Dixon, Phi. D. Pastor.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
COAL DEALERS MUST
REGISTER.

The Fuel Administration has order
ed the registration of all dealers in
coal and coke on or before August Is.
Everyone who is handling coal for
sale is included in the order.
Fuel Administrator Pohe has the
necessary blanks on hand and will
issue the ce<iicates for Lyon Corm-
ty.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Ruel Lothrop returned Wednesday
from trip to Reno He met Mrs
Lothrof at Silver City and they went
to consult specialist regarding Mrs.
Lothrop's health. She is compelled
to take long rest and careful treat
ment but il rs expected that sshe will
fully recover.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
FERNLEY ITEMS.

S. b. Pray. Mrs. Pray and daughter.
OF Fernley were among those who en-
joyed a couple of weeks at Lake Ta-
hoe fishing They returned to their
bone the latter part OF the week.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
St. Joseph's Catholic Church

Mass on first Sunday OF the month
at go a. m.
All other Sundays at 1890 a. IN.
Sunday School every Sunday at 0:30
a. m.
Week day mass at a. m.
Rev, Joseph cunha.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

The alfalfa crop is reported to be
excellent and the growers are con
tracing at a good figure. No case of
worrying over a water shortage with
the Fernley farmers.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Charles Thrailkill drove from his
ranch in the south eud OF the valley
Monday up to the upper entf OF Hope
Valley returning To his home carly
that same afternoon. Mrs. Thrailkill
accompanied him home. after spend
ing delightful vacation with the Per-
~ family in Hope Valley.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Geo. Bonney and wife returned to
their home after am enjoyable vaca-
ton and fishing trip spent at Lake Ia
hoe.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

A. II Barlow and family started
Tue sday for San Francisco. where the
family will enjoy a vacation-and Mr..
Barlow. will attend to business inter
ests They followed the Hunkatin
route.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
CALL No. s72.
August 8, 1918. Camp Fremont. CAL
Order. Name. Address. Serial

POS Guisseppi Quiriconi. Dayton 553
3l6 Herman w. Sayre. Smith 640
404 Mervin d. Haggerty. Reno II
7O4 Charles Harris, Kimberly, 800
733 Elizo Strugar. Hiawatha, Nv. 220
6s0 Roy w Bonham, Ycrington. asa
72S Chas. r. Morse, San From. rs
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

The Charlie Perry family have been
camping up at the range ir Hope Val
ley.
: Mr. and Mrs. c. A. Week camped at
Hope Valley for several weeks en-
route to San Francisco where they
will make their future home.
Mr.. and Mrs. kremme and Miss
Aida went to Hope and Charity VAL
leys by auto. They are enjoying an
extended vacation.
Mrs, Ralph Tidd, sister OF {. II.
Dukes. came from Gardnerville with
Mr. and Mrs. c. c. Tidd and will
visit in Smith Valley and Mason Val
ley for some weeks. Her home is in
Oakland.
Mrs. II c. Dukes who has been in
very poor hea lth for some time was
operated upon for appendicitis last
WedneSd Sday in Oakland She has been
i'll very precarious condition. MIR.
Dukes returned home on Thursday.
Mrs. George ID. Fraser is recover
ing from an operation for appendicitis
ecently performed at the Yerington
Hospital.
Donald Cav, son OF Mrs. \ charebois, was
operated on last week, having his adenoids re-
moved. He is recovering nicely.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Mrs, J. I, Sweat returned home Monday az
ter spending delightful vacation in Califor-
MIA
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

The Citizens Lumbcy Coal x Sup
ply Co. are making things move. They
will take over the business OF the fer~
ington Sash & Lumber Co. on Aug.
18th.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

C. G. Altman and family drove to
Gardnervlle the fore part OF the week
where they spent several days visiting
friends and relatives
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

down the River Wednesday night.
\ ban was put on cakes and good
old-fashioned gingerbread substitut-
ed. Every one had a fine time and
these little "get-together" parties
make life more worth while.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Johnny Stewart. better known as
!" Johnny Stewpot" by the children OF
Dayton. was believed to have been
killed by Indians Sunday. The old
Indian disappeared that day. and moth
ing was seen OF him until Wedne sday
when his body was found with the
skull crushed in. There has been con-
siderable qharreling among the In
dams lately and it would be a good
idea for people to be on the lookout
for the sellers OF whiskey to these red
men.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

\ dinner party was held ut the Har-
ris home. July 2S when the Misses
Rose and Gertrude Harris presided
as hostesses to number OF their
friends. Those present were Misses
Thelma Braun. Louise Adams, Edith
Harris. Mr.. Ernest Sanders and Pri-
vate Frank Yates of Fort Winfield
Scott.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Donald Cav, son OF Mrs \. Charlebos, was
operated on last week, having his adenoids re-
moved. lie is recovering nicely.
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

Another picnic was held FIVE miles
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03

The Charlie Perry family have been
camping up at the range ir Hope Val
ley
Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1918-08-03
WEDDING BELLS FOR LUDWIG.

An increase on lands OF l7.52 per cent,
New Britain herald., 1918-06-29
MEMORIAL DAY IN FRANCE
New Britain Soldier Assists In the Decoration of David Lindgren's Burial Spot.

David F. Lindgren. who was killed fighting against the enemy of hu- manity, was not forgotten on Decora- tion Day. Comrades in arms, some of them New Britain boys, visited his grace and lpaced wreath and the Stars and Stripes over the little mound. a short distance behind the firing lines.
 Private l.. Fred Saviski describes the action of the soldiers. He wrote:
 To-day is Decoration Day. Gee, how the days go by. A year ago at this time I was with you and we went to see the parade. What nice time we had. Whoever thought we would be here in the trenches today Yes terday I had the blues for fair
 We decorated the grave of our comrade David F. Lindgren, who was from New Britain and who so nobly gave up his life for his country The corporal of the runners, despatch bearers, and couple others went out and picked beautiful flowers and printed. the name
 David F. Iindgren'' on a piece of board and placed it on the grave. Under that We inscribed:
 "It is with deep regret that we leave behind our fellow regimental runner. who so nobly gave up his life for his country
 We signed our names and draped the American flag Gong may it wave) over his grave. It was very beautiful and touching, mother.
 We are still in the trenches"
New Britain herald., 1918-06-29
South Congregational Church.

The South Church Sunday school will meet next Sunday at 1215 o'clock for the beginning of the summer term. with w. E.. Fay as superinten- dent of the main division, assisted by members of the Baraca and Phil athea classes as officers and group leaders. The primary division will be in charge of Mrs. Irving and Mrs. Williams.
 In the main division the program will follow in from the order of wor- ship in church, being ip effect a junior church service, with no les sons to learn. There will be good music and good addresses. with inter esting features. The program for Sunday follows
 Prelude. piano, Moments Musicaux,
 No. 6 (Schu bert ....F. c. Barber Opening Hymn, No. 1s1, Dare to
 Be Brave; Dare to Be True Prayer A. W. Jpson Anthem. The King Love My Shep-' herd Is," Church choir Introductory address MT. Upson Hymn No. 1s2, Onward Christian
 Soldiers.
 Offertory Roll call, Special fea-
 lures.
 Memory drill. The Twenty-third
 Psalm MT. Fay Lesson Story Rev G. ". C. Hill Announcsm ents.
 Closing Hymn No. 206, Work for the
 Night Is Coming.
 The Mizpah Benediction Postlude, piano, Moments Musicaux
 Mo- ? (SchuberD MT. Barber
 F;rst Rantist Ch,rch
 Regular morning service at 1045. Communion service. Prof. J. P. Berk ley of Newton Theological Seminary will preach.
 In the Bible school the boys de- partment and H, ". Eddys class meet at 9:3O. All other classes and departments at 12:15 as usual.
 Christian Endeavor service at zoo O clock Topic, The Power of the Cross in Africa. Acts s:z63s. Leader, Miss Florence James
 Peoples Church of Christ.
 Sunday. June 30. 1918 Sunday service 10 a. m, prayer and praise service; 10:45 a. m. morning wor- ship. preaching by Pastor R. c. Steinhoffe; 12:15, Bible school 5:4a, Young Peoples service; TOO, eve ming service; 7:30, the ladies meet to sew for Red Cross; Thursday. TAB, mid-week prayer service, public cor dia1ly invited
New Britain herald., 1918-06-29

week for each person. Many house. holds are using no wheat at all.
 Public eating places keep within an equal allowance for every twenty-one meals served. Many hotels and res taurants are using no wheat at all.
 Every purchase of wheat flour to be accompanied by at least equal weight of other cereals.
 Purchases of wheat flour to be limited in quantity.
 Bakeries to be limited to 70 per cent of their previous consum ption of wheat.
 Let all who can. save more: Save wheat, meat, fats. sugar. Conserve all food Waste nothing. Wheat is the test.
 Berlin Briefs.
 This is the last week for the paw ment of box rents in the local post of fees
 ~ A daughter has been born to MT. and Mrs. Stephen Hanford of Sufffeld. MT. and Mrs. Hanford formerly re- sided in this town.
New Britain herald., 1918-06-29

After the meeting the people will again write letters to the boys in the service.
 Advent Church-Rev. J. William Denton, recent pastor of the church, will occupy the pulpit at the morning and evening services. Morning wor- ship will be held at 10:4b o'clock. Sunday school will meet at noon. Praise and social services will be held at 6 o'clock. Evening sermon at 2 o'clock.
 Baptist Church-Morning worship will be held at 1O:45 o'clock and the pastor will speak. Sunday school will meet at noon and the Young Peoples meeting will be held at o'clock. Regular evening services will be held at 7 o'clock.
 Brief Items
 The graduating class of the local Grammar school left this morning for Lighthouse Point New Haven, whore the annual field day and outing was enjoyed.
 Harold Birnbaum has accepted a position at the Trumbun Electric company and will begin his new duties Monday.
 The local troop of the Boy Scouts will hike to Lake Compounce tomor- row morning. Acting Scoutmast Roy Ackert will have charge.
 The following is list of adver- tised letters at the local post of1ca: John Shaninian, Tavasian nj Mixayzilon, Mrs. P. M. Laubon. Holm Shoczy las, and Abraham Amperse.
 The annual parish picnic of the Episcopal church was held today at Lake CoInpounce. A special car left the center at a:zo o'clock and re turned at 5:35 o'clock.
 Mrs. Elizabeth Paterson and her daughter, Miss kath erine Paterson. of 88 Walnut street New Haven are the guests of A. H. Condell of Broad street WANTED-Paintia and decorating carpenter and mason jobbing. H. J Fovien, Kensington, Conn. 4-5-tl
New Britain herald., 1918-06-29
SPEED WITH SAFETY
English Find by Experience Tn Putting Cotton in Ears Mu

Shop Accidents Are Fewer.
 Washington, June 29.-PluggiI ears of workers in munitions fad has been suggested in England means of lessening the growing
 Der of accidents arising from to increase speed In production.
 Speed of production ineY tends to more than proport increase of accidents" says the of an investigator for the mu workers committee received h1 consular dispatches. Accident pend in the main on carelessnea lack of attention of the worker| so the more one can eliminatI lack of attention afd increase cd tration upon work, the more WI cidents be reduced.
 "One wants to induce in al workers throughout their hours bor the same m ental outlook present in the night-shift work the early hours of the morning.
 workers have for the m ost pan gotten the pleasures and excitd induIged in shortly before comI night shift, and they have nothii an exhiIarating breakfast and look forward to.
 Such a mental state is imp} of achievement by the da1 workers, but something In the y
 mental calm and equilibrium q attained by stopping all convea| except that relating to the va hand If the workers would cI to it, it would be a good plan duce temporary deafness by pl1 the ears, and so shut out the nd machinery, which is in itself aI portant cause of distraction al tigue.
 "A gain, if it were practical 1 would be of value to shut o ' sight of surrounding objects bj arating the lathes or other ma| from one another by partitions. |
 At a fuse factory, when theI atives were working a 12-hou1 the women's accidents were tnI a half times more mum erous
 the subsequent 10-hour period
 the mems accidents showed no ence. At all the factories in1 into the night-shift workers s,b fewer accidents than the dat workers--the average defect bel per cent. This was due 10 the shift workers settling down ca ar manual state than the| shift workers, and so becomin1 careless and inattentive.
 "In all of the factories, the| dents increased considerably 2 weather grew colder and dtniI as 1t grew warmer
New Britain herald., 1918-06-29
CIVIC IMPROVEMENTS
Energetic Campaign to Make New Britain Better City to Live in Out lined at Chamber of Commerce..

The civic bureau of the New Brit ain Chamber of Commerce. which was organized Thursday afternoon
 has outlined an interesting plan for the betterment of the city and i'm mediate steps will be taken to exc cute them. Among the matters to be gwen consideration is the war chest plan, which is being successfully car Tied on in many of the surrounding cities and towns. Committees have been appointed to look after the need or community singing, It has been suggested that the civic bureau com m1ttee assist in getting more singers and make the chorus one represent ing the entire comm unity instead of certain organizations. The need for further work in the day nursery, also the matter of collecting ashes will be given attention. The civic bureaus S aim Is to be of service to the city and do everything in its power for it's bet terment.
 At the meeting of the Civic Bureau Directors l.. P. Shade. principal of the High school, was selected as chair man of the bureau. The chairman was requested to appoint committees to investigate the following subjects. iHe eelectloHs were Inade as 1olloWS. War Chest Plan--W. c. Hunger ford, c. B. Parsons, Judge R. F. Gaff- ney.
 Day Nurse and Visiting Nurse Mrs. I. D Russell, s. H. Holmes. Rev. J. T. Winters.
 Collection of Ashes--Dr. T. F. Reeks, Fl. F. Hall, Fl. v. Camp. Community Stng-Irs. J. A. Traut. L. P. Slade.
 Central Advisory Council-Rev. l., |, Bojnowski. Rev. G. w. c. Hill, Mrs. R. +. Hemingway.
 Executive Committee of Civic Bu- reau-W. C. Hungerferd, s. IT. Holmes, F. F. Hall, Rev. L, Bojnow- ski and Mrs. 1. D. Russell
New Britain herald., 1918-06-29
SECOND COMMUNITY SIN
Vocal Festival at Walnut Hill
 July i Evening.

New Britain will hold her
 patriotic sing at Walnut Hill p1 the evening of the Fourth of ,l 8 o'clock. Judge Mangan, of th| lie amusemen commission. wheI suited last evening. turned the tainment for the evening over community song committee.
 The first sing on Flag Day successful, and the 5000 or mon pie gathered so enthusiastic, tn permanency of these sings irI Britain is readily assured. This \ tunity will provide an occasld every man, woman and child city to come together and expres true patriotic feelings in song.
 The city Is planning d band q from & to 10 p. m. with music philha rmonic band under the ship of Edward Lynch. Accord plans now made Professor F. El mon will conduct the singing1 band will render first a selectid then provide music for the com sing. The same popular war will be called for and every who attended the first sing Is red to bring the Liberty song shei tributed Flag Day.
 If 5000 patriotic citizens resI| before, there should be at least present on the evening of the H Every person should bring oneI friend.
 All churches and organizati1 New Britain are asked to call tention of their membership l sing. The July 4th message tk to our boys lover there" will message of song.