French Broad hustler. [volume] (Hendersonville, N.C.) 1916-1919, 1918-02-07
$4,000 FOR
ADVERTISING
THIS COUNTY
500 PER MILE FOR ROAD
UPKEEP IN HENDERSON CO.
Board of Trade Holds Important
Session and Hears Encouraging
Reports ~ /

Reports ~
-W-S-S-
At an enthusiastic meeting of the
Board of Trade Tuesday night inter
esrqg reports of progress were heard
reIatiVe to road maintenance, the rails
ing Of funds with which to advertise
the county, and other important un-
dertakings of the organization.
F A. Ewbank for the Advertising
committee said that last year the town
spent $50 for moving picture slides
and $3.50 for newspaper advertising in
Southern resort cities in order to at
tract tourists to HendersonviTle on
their return north, that such crafty
ing results were received that he was
of the opinion 1925 should be seent
for slides and $500 for newspaper ad-
vertising within the next three weeks.
W. A. Smith reported that he was
Of the opinicn that $4,000 could be
raised since about 90 firms would
give $50 each ard that the city would
have a tax advertising fund of about
$500.
Dr. A. G. Tebeau. chairman of the
Membership committee, reported that
his block or zone system Of organi-
Zing and working memberships was
working satisfactorily and that he was
of the opinion that Mr.. Smith had not
aimed too high He said that seven
firms had already pledged $50 each ON
the advertising project and that sever
al others were expected to follow this
good example.
Secretary A. S. Truck was of the
opinion that if $3.50 could not be ,col-
lected on memberships the Board OF
Trade had just about as well give up
as a failure
The Advertising committee is pre-
pairing for a 10000 issue of booklets,
Army Camps are big
ads to HendersOnVille.
DR.. L. B. Morse reported that al
though the tourist business was de-
clared to be off in Florida on account
of poor Pullman accommodations, he
thought the army camps at Green-
vile and Spartanburg would be of a
great help to Hendersonvflle.
He said that the New York boys at
Spartanburg~ had been the means of
making HendersonVille well known IN
New York, to people who had
never heard Of the place before. He
said that as q result of the visits, to
.Hendersonville ON Sundays by the
camp boys, Kentucky Home served
dinner to 238 guests on one Sunday.
Ut Morse and President C. F. HIRnl
were of the opinion that parents " hc
did not 60 south this winter could be
ersuaded to spend the summer in the
mountains near the Spartanburg camp.
Mr.. Smith said that if tourist pros
poets were poor it was a sign that in
tenslVe advertising should be done m
Ine same principle as that of business
men when business is little dull-ad-'
FeFtlSe for more business He said that
tne city did this in 1908 following the
ISOI panic and got splendid results
Mr.. Bland was of the opinion that
9z.UVO could be raised and he thought
$9O IN municipal advertising was about
I4e pest investment he could make.
he said that each of his three en-
pIoyes had voluntarily taken out 50
memberships and he thought that pro-
OdDly many others could be induced to
uo thlS. He was of the opinion that
II would be a lean year without CGIi-:
eIueraDle advertising. He thought
tnat 10000 booklets SHOULD be ordered
ana although it would be little costly
Ior Lhls year, much smaller appro-
pIldtlOn would be necessary for next
year since the books would last at
!eaSt two years.
hOad Maintenance Program
adopted in this county.
Dr. Morse introduced a resolution
osAlng the State road authorities to
tdhe under adVisement the advisabili-
~ OF including the Bat Cave-HendeP-
S0ESllle road in the system of state
highways. The Board of Trade thought
luis an important road and adopted
the resolution.
Ut. Morse said the road committee
nad long conference with Road En-
9theer +. +. Patton with the result that
Hneineer Patton bad decided to dis
Nontlnue road construction, with one
~! vi TWO exceptions, and devote atten-
@ tton TO road maintenance. He said
Sudt the changing is spreading sand
t Un the roads and that he had other
!!nlpOrtant things in mind which he
time.
Up. Morse said that this year sew
81 ial thousand dollars would be spent
-. - maintenance of the roads, condi
Ion that he thought very encourag,
eng eng 10 the road situation; that $50 or
wv would be spent to the mile of
-o0u Tor upkeep when heretofore the
10Ius received only about So a mile.
" Morse told Of a map OF the coun-
y roads that had been made by George
+bItShaW, without charge, He said
l"' cut had been made Of this map
continued on back page4