Grainger County news. (Rutledge, Tenn.) 1917-current, 1918-02-21
RELATION OF LOCAL NEWS
PAPER TO GENERAL PROGRESS
Prof. c. c. Jusaice, Sturgis, Ky.

By the invitation of the editor, the
writer is contributing an article Of his
own choice to a paper which he trusts
will have the active support of the
good people of his native county--a
county whose natural resources and
landscape beauty is rarely equaled in
any section Of the state. Natural re-
sources and sunpainted cliffs are of
little matedial value unless the out
side world has attention called to the
enterprising people who are suffici-
emily wide-awake to support the ad-
vertising medium that shall invite
development along industrial and ed
ucational lines.
All communities that have a Wis
ion of the times with vast opportuni-
ties of this aggressive age, are glad
to support their. local paper One of
the first lessons learned in my early
teaching was the value of the local
paper to educational sentiment--it
creates favorable sentiment unawares
Suggestion is the mightiest force in
the affairs of the business world. We
remember to have carried an ad in
paper in an ajoining county as we'll as
in the home county. Both results were
quite satisfactory. We cannot go to
see a large number of people, the ad
brings them to US. In an adjoining
county to Granger, little man with
little paper began activities about
thirty years ogo. 1t has had support
all along. Ten years or more after
its founding, University was plant
ed in the border (Lincoln Memorial),
whose management suggested to the
writer on his visit there for day in
1915, that the paper served on impor-
tant factor in the days of struggle
that marked the establishment Of the
institution. Miss Jennie Burke sent
clipping from the paper to the Jour-
nal of Education, Boston, which, in
turn, came to my desk here year
ago: and, incidently, the desks of 10,
600 superintendent and high school
teachers in the United States.
Think how a trite sentence fingers
with you like this one from Ben Hay
mes: "If Teddy's appetite kraves koon,
whose business,is it," (This came out
in 1902 when Roosevelt entertained
Booker T. w. at luncheon.) After all,
Claiborne county with her rough ex-
terror, has made wonderful progress.
II she has in recent years done moth
ing save the University, with her am
pie endowments and her star local
graduate, Jennie Burke Ia native OF
her hills who is now in the State De-
parment of Education for Alabama),
she is entitled to a bit of fame that
will endure.
The weekly visits of a good local
paper greatly furthers business in
terests, maintains the school, supports
the churches, improves the highways
and invites, desirable citizens with
their capital from other quarters.
All local papers become strong in
proportion to the response of the cit
izenship. The local bank, the merch-
ant, the lawyer, the farmer--every
class gives hearty support, knowing
they are making a good investment.
They are to believe that, "He who in
the world would thrive must pay his
debts and advertise"
In this intensive age the popula-
ton is shifting. Many subscribers to
the "News" are those who once lived
in your county but who are now "chas
ing their favorite phantoms" in other
states. They keep in touch with you
in this way. We are living in the age
of hurry--many have not the time to
write letters about your county and
her enterprises, this is the part OF the
editor. When business man of anoth-
er section is invited to invest money
in your development scheme, ne asks
for the paper; he looks over your ads,
counts the number of seperate indus
tries and trades, and decides upon the
merits of the case from this point OF
view.
No one has ever had to ask me to
subscribe to the local paper wherever
! have been. One of the first things
done is to subscribe and give them
my job-work. Really l owe much to
the local papers in the Volunteer and
Blue Grass states.
John Wanamaker is called the Mer-
chant Prince of the United States
he is the father of mercantile adver-
tising in the large American way. For
ty years ago, or more, posted on the
corners of the Quaker City were the
two letters, "W. & B." The people
wondered what they ment--interest
was had on every block. Next week
passers-by saw "Wanamaker &