The Pleasantville press. (Pleasantville, N.J.) 1912-1929, 1918-04-13
CROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers-ln-
SureS Greater Food Saving.

enthusiastically the $3.50 basis for the
purchase of wheat flour and are doing
their utmost to explain the new regu-
lation TO the housewife. This ruling by
the u. S. Food Administration requires
each purchaser of wheat flour to buy
one pound of cereal substitute, one
kin or assorted, for every pound of
wheat flour. 1t was necessary to re
strict the use of wheat flour in order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
. Wheat saving pledge cards were for.
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, w pledge ourselves Loyalty to
carry out the Food Administration pro-
gram. In accordance with his order
we will not sell any wheat flour except
where the purchaser buys an equal
weight of one or more of the following.
a greater use of which In the home
will save wheat:
"Cornmeal, corn flour, edible corn
starch, hominy, corn grits, barley -four.
potato flour. sweet potato -four, soy
bean -four, feterita flour and meals.
rice, rice flour, oatmeal. rolled oats and
buckwheat -four"
Some confusion has resulted on the
part of the consumer in constituting
this 5000" ruling to mean that an
equal amount in value of substitutes
must be purchased with wheat flour.
This is a mistaken idea. The ruling
states that the consumer in purchasing
four shall "buy at the same time an
equal weight of other cereals"
One exception to this ruling is con-
corning graham flour and whole wheat
-four, which may be sold at the ratio
of three pounds to five pounds of
wheat flour. This provision is made
because approximately 25 per cent.
more of the wheat berry is used In the
manufacture of these fiours than stand
ard wheat flour.
Another exception is that concern
ing mixed fours containing less than
80 per cent of wheat flour, which may
be sold without substitutes. Retailers.
however, are forbidden to sell mixed
tlours containing more than so per
cent. of wheat flour to any person un-
less the amount of wheat 1our substi-
tutes sold is sufficient to make the to-
tai amount of substitutes, including
those mixed in f1ours, equal to the to-
tai amount in wheat our in the mixed
flour. For instance, If any mixed flour
is purchased containing 60 per cent.
wheat f1our and 40 per cent. substi-
tutes 1t is necessary that an additional
20 per cent of substitutes be pur-
chased. This brings 1t to the basis of
one pound of substitutes for each
pound of wheat -four.
A special exemption may be granted
IDOL application in the case of special
ly prepared infants and invalids' food
containing flour where the necessity Is
shown.
Some misunderstanding seems to ex-
ist on the part of consumers in assum-
ing that with the purchase of wheat
lou one must confine the additional
80 per cent. purchase to one of the
substitutes. This is not the case. One
may select from the entire range of
substitutes a sufficient amount of each
to bring the total weight of all substi-
tutes equal to the weight of the whea
hour purchased. For instance, If a
purchase of "a pounds of wheat lour
is made a range of substitutes may be
selected as follows:
Cornmeal. s pounds; corn grits, 4
pounds; rice. a pounds; buckwheat, 2
pounds; corn starch, l pound hominy.
2 pounds rolled oats, 3 pounds.
These substitutes may be used In
the following manner
Cornmeal, s Pounds.-Corn bread. no
flour; corr mullins or spoon bread,
one-fourth foul or one-third rice or
o%ne-third hominy 20 per cent. substi-
tutes in whole bread.
Corn Starch, / Pound.-Thickening
gravy, making custard, one-third sub
stitute in cake.
Corn Grits, 4 Pounds.-Fried like
mush, used with meal in making corn
bread.
Rolled Oats, 3 Pounds.-One-fourth
to one-third substitutes in bread, me
half substitute in mullins; breakfast
porridge, use freely oatmeal cookies.
oatmeal soup.
Buckwheat Flour, 2 Pounds.-One-
fourth substitute in bread. buckwheat
cakes.
Hominy. 2 Pounds.-Boiled for din
ner, baked for dinner, with cheese
sauce
Rice, q Pounds.-One-fourth substi-
tute in wheat bread, one-third substi-
ute In corr bread, boiled for dinner "a
bread cut), as a breakfast food, to
thicken soups, rice pudding instead OF
lake or pie, rice batter cakes.
Several grocers have stated that
heir customers who strictly observe
he II wheatless meals each week And