Arizona republican., 1918-03-17
AUTO REJUVENAT|NG
 MEDIUM FUR TODAY's
 HIGH PRESSURE MAN

From my personal observation and talks have had with automobile own CTS from all parts of the country and with other manufacturers. I believe l am perfectly justified in saying that eighty per cent of the automobiles in America are used strictly for business purposes three -fourths of the time" said D. c. Curland, president of the Mitchell Motors company, Inc, of Racine, Wis.
 Mind that I say strictly business purposes, and that is exactly what I mean Since our country has been drawwn into the war hundreds of thousands of men in all walks of life have been called from their daily tasks to do their part in the great struggle to preserve democracy. With tbs~de parture of these men business did not slow down, it simply could not. In fact business is going ahead with greater strides than ever before. Everybody is busy, and every man who wants to can enjoy real prosperity now.
 Professional men are called upon to do not simply what they have been doing for years, but more, too. Each salesman is now doing his work and the work of one who has stepped from the ranks of those who fight for busi- ness to those who fight for liberty. Contractors, architects, engineers, and men from every branch of American industry are now called upon to do just a little bit more than they ever thought they were able to do. The American women have stepped forward with arms open, anxious, ready and willing to do their share And as a great unit these people have all turned to the automobile as the means to take them where they want to go and back, when they wish economically and comfortably.
 But, aside from these strictly busi- ness purposes think of the importance of the automobile in what l might term semi business purposes.
 For instance, recall for a moment the business man or woman of ten yes, even, five years ago. At the end of the week, tired, worn and weary from the press of business, he sought the great out of doors for the recrea- tion, the rejuvenation he needed. His brain cells had been torn down by the rigors of business He was brain Jagged and tired What did he do :! Boarded train and went away. He didn't get on that train just to have a ride. Not by any means, he simply wanted and needed a change of scene And in his new surroundings he re- vitalized himself, and returned to his work 'on Monday with new vigor-a keener and a more active man.
 ''The business man of 1918 will need even more of just that sort of thing than the men of 1912, because they are doing double work and are driving ahead With greater speed than ever be- fore.
 "The men of 1912 didn't jump on the train simply for the ride-for the pleasure of spinning along over steel rails; and the men of 1918 aren't us- | ing their automobiles for pleasure either. While it is true that they might ride out into the open country ire quently, still they are doing it, you will | find, to give their minds and bodies the rest necessary to fit them for the work that must be done to win the war.
 That's what I mean by 'semi-busi- ness purpose. It might be called pleasure, if you would call eating 2 pleasure. taking a tonic a pleasure. ol keeping ones self fit a pleasure. Bu the big thought back of it all is ar earnest and sincere desire on the par of American business men and womer to be in condition and stay in condi- tion to shoulder any responsibility, any extra work that might be necessary tC win the war"