The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1918-01-17
REDUCE The n. C. OF LIVING
Movement Will Cut the Cos tot CoIlec-
ton and Delivery and SO Make Pos
sible Lower Prices for Food Stuffs
Of All Kinds.

F'ur-coated women stepping from IL
mousines to buy groceries, pay for them
in cash, and carry them home in knit
ting bags. or market baskets, will short
I1y be an everyday occurrence in Ken
osha-that is if the feminity of the
city shows itself sufficiently patriotic to
comply with the latest requests of the
national food administration. In brief,
the cash and carry system has made its
advent in Kenosha and is depending
upon the loyalty of local house wives
to insure it's success.
The movement is intended to lower
the price of foodstuffs and thereby re-
lease more money for war-uses such
as the purchase of Liberty Bonds and
Thrift Stamps as well as the support
of the Red Cross and the Y. M. G. A.
It is based upon the supposition that
the grocer will be saved the cost Of
collection and delivery and can conse-
quently lower the price on his groceries
without seriously affecting the "rea-
sonable profit" that rightfully belongs
to him. This done, the high cost of
hving-so the food administration says
will make it's exit and cease to clut-
ter the stage of war-activities.
The success of the system and Of the
purpose behind it will depend very
largely upon the cooperation accorded
it by women in Kenosha and all parts
of the United States. The governments
realizes this fact and is consequently
appealing strongly to the femininity of
the nation in it's attempts to establish
the system.
Recent dispatches from Washington
bring essentially this message: "While
men are carrying on at the front wo-
men must leash and carry on at home
if the United States is to attain it's
chief objective peace with victory
Conservation in food-stuffs and money
means conservation in life This, in
the last analysis, is going to be the
factor that will bring defeat or
triumph to America and her Allies and
the sooner it is assured the sooner peace
will Gomez
Kenosha merchants are divided in
their opinions regarding the cash and
carry system. All of them acknowledge
its wisdom eff it works. but some OF
them are inclined to believe that their
customers "have been spoiled by phone
and delivery Methods Undoubtedly
the success or failure of the project in
this city will depend upon its reception
by local housewives.
| tits question of education'', said
a butcher recently. CATER 7 have
thoroughly explained to customer the
reason for such a system 7 always meet
with the cooperation Thereafter it
is possible for me to reduce my prices
accordingly The cash and carry sys-
tenn benefits both merchant and CON
sumner. The former finds that he can
sell goods in personal negotiations that
are never thought of in telephone or
| ders while the purchaser discovers that
discrimination in buying is conducive
| to both economy and satisfaction. -
Another merchant is hardly so COM
plimentary. "Had the public been
given two or three weeks preparation -,
he declared, "the system would have
met with greater favor The installa-
tion was too hasty and insuficiently
explained. The result is chat the ma
jority of people are resting under the
delusion that it is a movement started
by grocers and butchers and that all
the benefits are to go to them alone
whereas we are losing money on the
thing
eff people would market in their
own neighborhood =, complains still an
other, every market could carry on
such system, and if every housewife
would adhere strictly to the principle
it might be worked out. But f it is
carried on under existing circumstances,
with half of the customers still order
/ ing by phone--and deliveries must be
made to cater to them-the system will
absolutely fail"
| The solution to the problem is simple
Kenosha women who are patriotic will
use knitting bags and market baskets,
pay cash, and "earry on until Amer
lea and the world are e safe for de-
mocracy.'