davidaulloa/AmericanStories huggingface dataset:
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
HOW JOHN WANAMAKER
PROPOSES TO INCREASE
HIS TRADE.

John Wanamaker, as one OF the
foremost merchants Of America, is
generally credited with having great
business shrewdness, and his success
in Philadelphia and New York has
made his mercantile establishments
known all over the world. His judg-
ment on how to develop business is
usually highly priced by othe rbusi-
ness men. For this reason his decision
in regard to his plans for increasing
his business during 1918 is interest.
ing Through the advertising mana
ger Of his Philadelphia store, Wana-
maker has announced that he plans
to use this season double the amount
of advertising space used last season.
This policy, it is announced, is adopt.
ed in order to overcome the selling
handicap imposed by war conditions
and to properly educate people as to
the new complexion Of buying prob
lens and to establish the Wanamaker
stores still more firmly in public es.
TEEN as a service institution
Mr. Wunamaker's plan is a good one,
We are facing many problems in the
business world, and we believe there
was never a time when broad, intelli-
gent and comprehensive advertising
methods were so essential to all bust
ness institutions.
Last week we told the story of how
big lumber concern in Jacksonville
had a most meritorious page adver.
tisement giving the names of all of
its men in the nations service and
concentrating upon these men the
thought Of all the readers of the ad.
vvertisement. In this way it greatly
strengthened its own position before
the public.
Some institutions are devoting their
advertising space to an intelligent dis
cussion Of business condition S
throughout the country creating a
spirit of optimism thereby All of this
is advertising, pure and simple, and a
very high class of advertising at that
The limitations put on travelling
will make it all the more important
| for business concerns to reach the
| public through advertising to supple
ment and in many cases supplant the
work Of the travelling salesman. A
vast amount of work can be done tc
the advantage of the country and OF
the individual concern by intelligent
advertising where this can be used ii
ties must necessarily be somewhat
limited by railroad congestion anC
difficulties in travelling.
There are more than 00,000,0O0 peo
pie in this country and their aggre
gate income, based on wages and sal
aries and profits, will greatly exceed
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
PEANUT PRODUCTION
INCREASING IN TEXAS

Perhaps the most significant fea-
ture of the crop estimate just issued
by the bureau of crop estimates Of
the United States, department Of agri.
culture, for Texas is that it gives the
value of the peanut crop of the state
in 1917 at $36,126,OOO. 1t shows that
the acreage Of peanuts increased from
275,OOO acres in 1916 to 100000 acres
in 1917. In this connection it is inter
esting to note that every indication
points to at least 100000 acres being
planted in peanuts this year in that
state.
The sweet potato has also become a
crop of primary importance in Texas,
due largely to the general adoption Of
curing plants, by which means the po-
tatoes are placed in condition that en-.
ables them to be kept for an indefinite
time. The value of last seasons sweet
potato crop in Texas was $9,173, 600,
as compared with s6,4OS 900 for the
previous year The Irish potato crop
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

So much misinformation has been
spread from time to time about Okla
homa by casual visitors and others
that it seems very appropriate at this
time to reproduce an editorial appear
ing in The Daily Oklahoman on Feb.
13 in answer to statements made by
@ federal judge who seems to be
rankly misinformed as to the real
facts, so here they are as presented by
The Ardmoreites contemporary most
forcefully:
A federal judge who lives in Nebras-
ka recently spent some time in Okla.
homa- When he got back home he
told a reporter for the Omaha World.
Herald that Oklahoma was probably
the least loyal state in the union, lie
further said:
The machinery of government
there dn oklahoma appears to be
devoting itself to making trouble
for the draft The profiteering
spirit flourishes, clean American
pau iOAlSlll Sllllho away tAllN' 4A4N'N''f
The quotation is taken from an edi-
torial in the Detroit Journal The
Detroit paper impliedly accepts this
Nebraska judges opinion Of Oklahoma
as informed and correct. 1t happens
to be neither. Instead, it is ignorant
and false. That statement is not made
as mere matter of opinion. 1t is
based on facts All of those facts
could easily have been ascertained by
this Nebraska federal judge. Some OF
them were readily available to the
Detroit Journal For the information
Of that paper The Oklahoman begs to
rehearse briefly Oklahoma's war rec
ord:
1850 white men for the national
army.
1900 negroes for the national army.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

in 1917 had a total value of $5.7gG 600.
as compared with S3,SOOOOO i'm 1916.
Nearly $l2OOOOOO worth Of wild and
tame hay was produced i'm the state
last year. Broomcorn, tobacco. rye
and barley also brought IL large re-
turns as is shown by the official esti.
mate.
1t is interesting to note that. accord
ing to the bureaus figures the most
profitable crop for the acreage grown
last season was tobacco, which had
value of $34S per acrv. Next to it
came Irish potatoes, with am average
vvalue of $l2G per acre. The value of
sweet potatoes was $lO9 per acre. The
peanut crop had am average value of
$30.2l per acre; cotton, exclusive of
the seed $36 per acre, rice. s5i per
acre; wheat, $3.50 per acre; oats.
$2l32 per acre; barley, S274O per
acre. rice, $500 per acre; broomcorn,
$42'7S pc racre' kaiiir corn, $22.4O per
'0rv ,r, w. ,..
cron was xl15 S5o ooo fa,. a,,n.1,.t,,,,.o
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

Ccoal gas ard OLD, climate, just and
safe laws. and a steadily growing ter
ritory not yet one-quarter developed
to normal standard.
Large Packing Plants.
one OF the great industries Of the
city is the packing plants and stock
yards, located in an industrial city Of
its own. known as PacKingtJwr, Two
big packing houses are those OF Nor
ris 4 Co. and Wilson y Co. Invest.
ments in the packing industry rTlre-
sent an expenditure of more than
$4,000 600 in plants alone More than
1000 cars of live stock were received
at the local Yards in the year 1917
one of the great sources Of wealth
to the state lis being directed from
central Offices here, as Oklahoma Cl,S
now has taken the center of the oil
fields of the state.
The great Healdton field to the
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
Live Stock Receipts lOlla, City)
Ayernge SchOOI Attendancp

in 1917 had total value of s2S,794..
OOO, which was less than $l,OOO,OOO be.
low what it vas the previous year.
An analysis of the figures show con.
clusively the potentiahty Of Texas
even in the time of the most distress
ing drouth known to the state for
more than thirty years. or course
the production of rice and certain
other crops can be accounted for by
the fact that irrigation was practiced.
More land is now prepared and in con.
dition for spring planting than ever
before known in the state Up to
this time the drouth continues, but if
rain in sufficient quantity comes in
the next few weeks, prospects for
large production next year of various
standard crops will be greatly en-.
hanced
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

publicity bureau the state council of
defense keeps the whole state in.
formed on what is being done and Of
what will have to be done. The press
Of the entire state co.operates en-
Enthusiastically with the state council.
We have here what is called the
oklahoma Patriotic Farmers Cen.
sus." 1t is taking the most detailed
agricultural inventory imaginable
That every farmer has what he needs,
his acreage, what he will plant, his
breeding stock, labor, everything. This
work is being done by the county as.
SCISSORS. 1t is being done voluntarily,
without pay without complaint
Such is oklahoma. Such is its war
record. This state does not have to
shout its loyalty. Its generous, efi-
cient loyalty is attested in the "ardu.
Gus record Of things done"
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

$500 members of her national guard
to the army.
5,541 enlistments in the regular
army.
21l6 enlistments in the navy.
300 men have received commissions
I'm the army.
275,OOO men have registered for
army service.
2OSOOO questionnaires to men sub
ject to second draft call
For first Liberty loan, $4,000 900.
That was the quota.
Second Liberty loan, $27OOOO 900
Quota was $2l,OOOOOO
First Red Cross war fund, SS77r
0OlS5. No quota fixed
First Red Cross membership fund,
$1,000 members.
Christmas Red Cross membership,
526,327 new members. The quota was
l9O.O .OOO members. Oklahoma led the
nation in percentage of oversubscrip-
tions.
Knights of Columbus war drive, $685.
600. Quota, S25,0OO
For y. NJ. c. A. war work, $4,000
had been raised on the first campaign
which was then abandoned to take up
the second campaign.
Second Y. NJ. c, A. campaign, Okla
homa raised 100000 Her quota was
5000 600. Already more than S250,0OO
has been paid in.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

south, Blackwell to the north, Gushing
and Usage to the northeast Glen
Pool and Okmulgee to the east, while
the west lis now being developed.
From these fields natural gas in album
dance is furnished the city.
Oklahoma city enjoys "a nearly IDEAL
climate, the mean temperature for
the month Of January being 3j.9 de-
grees, and for August S34 degrees,
giving the mean annual temperature
Of 59.4 degrees The average annual
rainfall is 3l.59 inches. The altitude
is Its feet
Many Beautiful Homes.
Oklahoma City can well bee STYLED
the city of Churches and Beautiful
Homes. Every leading religious de.
nomination is represented and the
aggregate value Of church property
is two million five hundred thousand
dollars. There are thirty-two public
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

Written and Compiled by Howard
Figg, Assistant Secretary of Okla
homa City Chamber of Commerce.
Oklahoma City, the Miracle City of
The Southwest, has grown from the
army duartermaster's depot in the
heart of the Indian country in 1889
to be the metropolis and great cen
tral supply house for the enormous
and growing demand for the Okla
homa distributing field
Oklahoma City is geographically
situated, more fortunate than the ma
iority of her sister cities, being within
a few miles Of the absolute center OF
the state and near the center Of popu-
lation Of the United States. The build
ing Of the city began on the after
noon of April %, 1889. At noon on
that day federal authorities gave way
and allowed the thousands that were
massed along the border to rush in
and take up their claims in the new
quarters being opened to settlement
by the whites. On the night Of the
first day 5000 souls had taken up
their residence on the site that was
destined to be the golden city Of the
Southwest. The following year, 1870,
when the first government census was
taken, il was found that 4,l25 happy
people were calling oklahoma City
home, and calling it so loud that to-
day there are 1O3,45S with the same
CRY, which in volume is now so great
that It is being heard all over the
country.
The business Of the city is as varied
as the resources Of the state. 1t is
wholesale and jobbing center, enjoys
an export and import business, being
a port Of entry. The retail trade ter
ritory is extended by unusua1 trans
portation facilities for Il radius of 100
miles, there being l,107SSG people
within that radius.
Has Commission Government
Oklahoma City is under a commits
sion form of governCment, being one
of the first cities in the United States
TO adopt that form Of municipal man
agement. The mayor and four com
missioners are in charge Of the five
city departments, serving four-year
terms each. The department Of pub
lie affairs, directly under the mayor,
has developed a most efficient police
department with all its branches.
The department Of public property,
under the commissioner of public
property, has given Oklahoma city a
system of parks not to be surpassed,
scattered throughout the city EX-
pert gardeners have made of each
park place Of beauty and the 700
in Wheeler Park is already quite eX.
tenslve and is growing rapidly one
Of the features Of this department IS
the beautiful shade trees throughout
the city. More than one million have
been planted and they are already
affording many avenues Of beauty
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

The watcrworks sytem is now com
pletng at Il cost of $1,5OO,OO a reser-
voir that win impound water for a
two years supply and as result
there will be substantial decrease
made in the present insurance rates.
Oklahoma City has been known as
the city of good streets, there being
1870 miles Of asphalt paved streets;
these streets run in all directions
from the business district, there be
ing no part Of the city not well
paved. Most Of this paving will be
paid for this year.
The department Of public safety
under the commissioner Of public
safety is giving the city one of the
best fire departments in the country.
with an equipment valued at more
han threequarters of a million dol
RS, with ten stations and fifteen
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14
To Build Plant at Electra.

w. n. Wood Of Jacksboro, Texas.
is president of a refinery which is to
build a 2OOo.barrel refinery at Elec.
ira, Texas, Three Fort Worth, Texas,
operators, j. A. Bordeaux, yice-presl.
dent and general manager; James II.
Jcnson, secretary and treasurer, and
John NJ. Scott, counsel, also are in,
terested in the new plant The site
chosen gives ample transportation IA
ciities through contiguty to the Fort
Worth and Denver railroad.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

dates from the completion Of the
Frisco lines into the city. The inn
petus given to Oklahoma City by the
Louis and its subsequent extension
southwest into Texas largely explains
the rapid progress made and which
has enabled it to forge ahead Of any
other city in the state.
The rail lines now run out OF the
city in eight directions. These eight
lines are parts of the four greatest
systems of railway operating in the
Southwest, being the A. T. & S. f.,
c. r. l. & F.. St l.. & S. f., and the
Nj. X. 4 T.
Being the railroad center for the
state of Oklahoma and a large part
Of northwestern Texas, Oklahoma
City has been able to compete with
the older jobbing centers which for.
merly controlled the trade Of this ter
ritory. Tremendous advantage ac.
crues to jobber from his location in
Oklahoma City, there being more than
two million people directly tributary.
Ranking Center of State.
Oklahoma City shares with but
few other cities in the country the
distinction of being the financial as
well as the political center OF the
state. This city is the logical bank
ing center because, first it is the
largest and most centrally located city
in the state; second, it has the best
railroad communication with the larg.
est towns and cities OF the state,
which enables more of the other bank
ing points in the state to get credit
here for transit items sooner than
they could by sending them to any
other reserve city, which fact is re
sulting in the sending to this city of
large volume of business which for
merly has been sent to Kansas City,
St Louis and other out-of-the state
reserve cities
Seat of State Government.
In June 1917, the new state capi.
tol, just completed at cost of 81 500.
600, was occupied, being located in the
northern limits of the city.
Oklahoma city ha an area of seven
teen and one-half square miles, while
| pOpulous districts are built up outside
the city limits proper The city is
capable Of indefinite expansion in al
directions, there being no natural lin
itauons TO its population area. 1t is
fitted by nature to become the largest
center Of population in the Southwest
The jobber, always the pioneer o.
| industrlalism, has been engaged I'm IN,
| important work Of developing this
tade territory and has opened up her,
a new field for factories. Hence OK
lahoma City is now enjoying a manu-
featuring era that is a substantial re
enforcement to the jobber Oklahom,
City offers to the manufacturer n,
nearly ideal conditions as may b,
found anywheEe-raw materials. fuel
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-03-14

pieces of motordrawn apparatus, be
sides the horse.drawn equipment.
The department Of public works
has established sewerage system
that is one Of the most complete in the
whole country, and is being extended
as fast as the growth Of the city de-
mands, There are miles and miles Of
sanitary and storm sewers; the sanl.
tation Of the city is nearly perfect
under this department.
The department of accounting and
finance has kept the city in a pros
porous financial condition with com
paratively low tax rates.
Good Railroad Facilities.
The transportation facilities Of Ok.
lahoma City have been and are one
of the chief factors in its remarkable
development in the past few years.
Its commercial supremacy practically
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1918-02-11

FIST fhllEs Re sd ssosIlrl
The merchants Of set a-lss 81
War ssynss so..a store sod So. o095
600 .yortS of Brink war ceg66esIe winch eorepcad
10 ouraf Stamps He thinks AneEiean merchants should
adyertse and push The sale Of The stamps
SIS advice f.on very high merchandising authority
which American business men VIII do vel TO treat with
the utmost respect SelfRdge BY superior business ABILITY.
and Tremendous pesonal force the past ten years has
become the acknowledged FIRST retailer Of the FIRST city m
the Badsh empire but he asking business men
to lake view that not applicable to situation Tor
he began his business In Chicago and probably
knows as much about retailing conditions IN the United
States as any man actually N business here.
AS matter of fact Brush experience proves that even
the savings banks have helped by the sale of the
small war certificates which The government over these has
offered the public, and any establishment dealing m stand
ard merchandise ought BE benefited through any effort
makes 70 get people bent upon saving to INTO the store
So far IL this county the saeo stamps has been eonnaed
almost exclusively to the pOsO8ices and the banks II
The merchants are wise they vi, follow the sound and
ernent Successful British example and push the sales OF
War Savings and Thrift Stamps all they can.
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1918-02-11
TO
THE EDITOR
coLLEGE ATHLETIcs.


ELKINs, W. Va. Feb. S.-IEditor
The west virsin;an. MA recent story
from Morgantown, stating that the
University athletic authorities had re-
fused to comply with the request OF
other schools in the state to come to
uniform requirement for athletic eligi-
bility. is unfortunate and very disap-
pointing to the smaller colleges OF the
state. The very fact that the Cniver-
SHY has 500 men enrolled would seem
10 indicate ti1at that Institution would
sutfer less than any other college in
I!2e state in enforcing Immediately the
oNe-year rule. The plea that II has no
preparatory department while ot2eS
schools have is rot pertinent. no OH
er school in the state with pTcpa.0ry
students included has anything like
approximately 500 young men.
E;yerybody knows that the athletic
situation IN this state is. and has been,
most unsatisfactory and does not rep
resent methods best obtainable Tor dc
va,-.ing athletic men. = school, should
be B@5ud OF the men it has trained for
athletic success and not boast Of those
$50 have come to ii as first-year men,
VINO have received all of their training
elsewhere. A very serious handicap,
so serious as to be discouraging. comes
to the smaller college which when 1t
has expended money in training its
students finds them keanly sought.
frequently with generous inducements.
to move on to the bigger Institution
With TIE exception OF one man. the
Umiversity has bagged the entire 5as-
ketball team of last year FROM Davis
AID Elkius College. Men would not
be so apt to move from one school to
another II they were refused permits
sion to play on the varsity team the
first year. and after this plan had been
in operation one year the larger
schools would not suffer from it's han
dicap in any appreciate degree. and
the smaller schools, although suffer
ing.some. would gain in the end.
Another result would be that the
small school would be compelled to
play in their class and not aspire to
donors which the enrolment Of the
school does not justify.
The University has It In ftS power
to do a very necessary thing for the
uplift OF West yirgiui. athletics. and
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1918-02-11
MONDAY EVENING. rEgNCARy II. 1915.
4 SUGGESTION TO ". v. U.

7 n another column tins evening The West NirRinan
rrints letter the editor bsarns upon recent deve-
opment IN college athletics III West Virginia which sc
think IS of general interest.
As the writer of this letter says the athletic situation
the Is most unsatisfactory We believe West Nr-
Sia University. which has permanent place in the
front rank Of American colleges after struggle which
reflects great credit upon the institution and upon the state
has genuine grievances against perhaps all of the
other colleges IN West Virginia because of the Lax eg
bility ideas which they hold But the letter printed
today indicates. the matter by sided and
neither the University the of athletics
IN West Virginia will be served by the withdrawal of the
University from athletic relations with TIE other schools
and colleges of the slate.
The University's strong position. on the other hand
Sives 5an opportunity serve the of athletics
important way. Tke4 West Nirgnian suggests that the
Atle6e of tie University, which time ago
announced that had suspended athletic relations with
Wesleyan reverse that action and IFS stead call
for meeting ofrepreentads of all the schools and COL
ese, and even Of me Y. NJ c. AS and other orsaniz
sdons. whose teams University teams have been accuom-
are causing irritation. only the University. but at
Davis and Ens and everywhere else and so far as
possible devise remedies for them.
n other words. what the University should do-1vkat
ought to be compelled do If the Athletic committee
does not have he wisdom vision to adopt such
Is to assume the Leadership of college athletics this
and strengthen and foster instead of cutting Loose.
the present intention to be. hat obligation
owes and Inc position of the University throughout the
state Will be very much Strengthened Il ii will but
the occasion If 1t does do that speedily will find
hat 1t has created for itself most unfortunate lack of
sympathy and good will
The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1918-02-11
4AvE You SEQ 10 SD.

CHARLESTON. w. Va. Feb. 8
Editor The West Virginian. I'm
s9er;- way possible. the crop growers
should avoid 4 shortage in the supply
of good seed 10 meet all their wants
this year.
In order to aid them in doing this,
1 will thank you to print this letter in
the column OF your paper
I request that every grower OF seed,
who is supplied with good seed pota-
toes, field corn, navy OF bush beans.
cornTeid beans, oats. buckwheat, sofa
beans, COW peas. broom corn, sugar
corn and pop corn, write me at once.
the quantity, quality and variety which
he has on hands. quoting the prices at
which they viii sell F. o. B. shipping
point.
will also want to know il these
seed vii! be held a reasonable length
OF time, 20 be sold for seed purposes.
J. II. STEWART.
Commissioner Of Agriculture.