El Paso herald. (El Paso, Tex.) 1901-1931, 1918-01-26
FL PASO STORES
HAVE BIC TRADE
Immense Stocks of High
Grade Goods Carried to
Supply Large Territory.


Within tAe last three years several
by e. Paso merchants in erecting
modern store buildings. These blocks
put up, and several now in process
OF construction. are the finest TO be
found in the southwest, and the big
department stores and others occupy
ing the new structures have stocks
OF all kinds of goods that are in
keeping with the magnificent build
ings.
One Of the many surprised mon
who arrived here in 1916 was ma
tional guardsman from a city in east
ern Pennsylvania. He had FL Fasc
pictured out as a choice example OF
the wild and woody towns to be found
on the Mexican border. After he had
taken in the city-a clean city, in
strong contrast to his smoky home
town-and seen uD-to-date stores,
skyscrapers. magnificent residences.
beautiful parks, paved streets IN
equalled business activity, he wrote
back home.
Draws on His Imagination
he ulQ HQL want 10 Visa DUAAAL NAAN
PEOPLE back east. so he told OF COW
boys in all their picturesque array
riding up to the little ramshackle OF
village called Ell Paso. described
how they made tenderfeet dance in
the dusty streets, shot 10 the town,
killed the marshal and several con-
stables on one occasion, and rode
away into the cactus on their bron-
Goes. To complete the coloring he
told Of the number OF deaths from
rattlesnake and tarantula bites.
1--WE knew what q terrible place
you were getting into" wrote back
sister, and we are preparing TO send
you a box of things which YOU are
accustomed to and can't get there
When the guardsman answered tell
ing his people the truth about FL
PasO his sister would not believe him
until he sent photos and cards as
proof.
Many Do Not Know.
Like the soldier from the far east.
many people in the United States do
not know that FL PasO is new and
clean and brisk. where progressive
and customs originate quite
as often as in the east. The western
dash is still evident. but ii is dis
played in business and social life IN
stead of the r0~1antic ramp1ges
shown in the movies.
Many soldiers were surprised 20
find in FL Paso the best stocked re-
tail stores they had ever seen Many
brought their wives here TO reside and
not a few let their better halves be-
lieve they were coming 20 a wild
and woody" town. permitting the wo-
men themselves TO discover they had !
come TO a more up-tO-date city than /
they left back home After seeing
the big department stores and IN
sch nF Il
kinds here, some were chagrined that (
they had brought a supply Of goods ]
from the north
FL Paso merchants have built up a /
big trade for sevaraf hundred miles I
IN all directions from the city. Hun /
lreds OF buyers come from the smaller |
cities to shop: in times OF peace peo- !
pie from northern Mexico spend thou /
sands Of dollars weekly with El PasO Z
retailers Big territory and CORE !
spending demands long ago caused |
ocal merchants 10 carry large and I
lines. The latest and the I
best is always 10 be had in their I
s the center OF large and prosper
Dus area whose peOnle demand the ]
)est of everything. There is no bet /
er index Of the general prosperity OF I
Il Paso and the surrounding cOun- 1
~ than the condition of its retail 4
AQA c. NENfEAsA4AAN AAAr AaAA CT UEAES anu
he department stores
Mexican Trade Reviving.
Now that the people in the northern /
art OF Mexico have been allowed. by /
conditions, to raise better
rops and the mines are opening up.
i PasO retailers are beginning to i
eel an increase in Mexican trade.
While trade relations have never been
ntirely severed with Mexico since
he beginning OF the revolution. for
he most part conditions have been /
uch that trade has been badly Grip
led.
Thousands OF soldiers located at
'ort Bliss have been one Of FL Paso's
lost effective methods. of advertising. /
fanny OF them came TO FL PasO with
mistaken ideas as 10 the size and i'm
ave done the natural thing-written I
ack home and corrected the mis-
lken conception of this region.
heir praise of the city has probably
cen more prOfuse than If they had l
ONE here with correct idea Of the
-ealth and resources Of the city and
he southwest
ding all the time. A very large per
entage OF the United States army
as been at some time stationed AT
t. Bliss As they go they take the
raises Of the city with them. In
Their cities widespread over the
ountry they tell Of the city's ability
D care for all kinds of trade; cite
hat clothing. drygoods and all kinds
T furnishings may be had in the
Metropolis of the southwest at prices ]
hitch compare favorably with other
irEe American cities Through our
oldiers the wideaWake spirit of Fl
'asO merchants and their excellent |
hau hannv-,e ~ 81
arts Of the United States