The Aberdeen weekly. [volume] (Aberdeen, Miss.) 1878-1933, 1918-03-22
GOLDEN RULE HAS
PLACE IN TRADE
Has Been Found to Be Good
Business Policy Both for
Buyer and Seller.
OBLIGATION NOT NE-sIDED
Consumer Gains A. Much BY eeln1
Pair With Merchant AZ Latter
Does BY Being Square
and Honest
(COpyright.)


and Honest
(Copyright)
Some cynical persons have remarked
that the Golden Rule has no place IN
business. They have taken the posi-
ton that instead OF doing unto others
as you would have them do unto you,
the only safe and sane plan Is to do
others before they have a chance to
do you.
Fortunately for business and for the
world AT large. however these persons
are few and far between. The great
ma jnrity of people are honest.
1t has been proven repeatedly that
even In business II pays to practice the
Golden Rule. just as II has been prov
en- repeatedly that honesty is the best
policy" 1t not only makes a man feel
better down In his heart when he en-
ploys the principle OF the Golden Rule.
but he finds that 1t IL good business.
This applies not only to the man who
stands behind the counter and gives a
full pound of sugar TO the man who
asks for pound, but also to the man
counter and pays his money for the
pound Of sugar.
Does Consumer Do His Part?
The consumer expects the merchant
to be honest and square and give him
his moneys worth for every penny that
he spends with him. but how often
does the consumer stop and ask him.
self the question, IAN I being as fair
and honest with the merchant as he Is
being with mef' The consumer not
only expects the merchant to give him
honest weight and full measure at the
lowest possible price. but he expects Il
world OF other things at the same
time. Nine times out Of ten he expects
the merchant to give him credit. and
nine times out of ten the merchant
does It, Many times he expects the
merchant TO "carry" him for three or
four months before he pays for what
ne buys, and as many times the mer-
chant does 1t. He expects the mer-
chant to pay for advertising space in
the church program which he Is get
ting up, and the merchant does 1t. He
expects the merchant to kick in"
most literally when he is raising a
fund for the benefit Of the town band
and the merchant does 1t.
He expects the merchant to provide
the bonus which IL TO be paid 70 Ob-
tain new factory which will benefit
the working man, the clerk and every
body else in the town, and the mer-
chant does 1t. He expects the mer-
chant to 'come across" with q dOna-
ton to help the poor family which
otherwise would become a charge upon
the common funds OF the community.
and the merchant does.
Another Side to Picture.
Now, look on the other side Of the
picture. Mr.. Consumer decides that
Mrs. Consumer decides that she wants
new kitchen range. or some Of the
little Consumers express a desire for
train Of cars or bobsled. Mr.. Con-
sumner picks up the big mail-order
catalogue which the mail-Order house
has printed with his money or that Of
others like him. and he looks 1t over
until he finds picture that strikes his
eye. It's picture of q nifty" looking
suit OF clothes. OF course, he can't
feel the picture to see whether the
cloth il as good as 1t looks: he can't
look the mail-order man In the eye and
ask him whether he will guarantee it
to wear for at least a month or six
weeks; he can't tell the mail-Order man
that he will drop in the first of the
and settle for 1t; he can't tell
the mail-order man that he would like
to have little of his business or q
to do little carpenter work
or painting or plumbing work for him.
as lGng as he Is buying his goods from
him, for the mail-order man hasn't any
the picture Is a pretty one. sosMr. Con-
sumner digs out his hard-earned cash.
goes down to the postoface. buys a
and sends 1t to the mail
order man.
After q week or ten days. or possibly
two weeks, the suit arrives. 1t may
De nothing like the picture. The cloth
nay be of poor quality. The chances |
ire that 1t doesn't 1T at ALL But there
tut put the suit on and wear it. He |
ant get his money back. He might |
'end the suit back and the mail-order |
nan might send another In its place,
tut the chances are that 1t wouldn't |
'e any better than the first and Mr.. |
Consumer would only be out the addi- |
iOnal express charges.
Found Golden Rule Pays.
Mr.. Consumer found that 1t pays to
the Golden Rule In business.
he had done unto the merchant as
e would like the merchant to do unto
i'm. he would have got more for his
money and he would have aided In
making 1t possible for the merchant to
elp him and his town when they
eeded help.
The world has discovered that the
'olden Rule Is not for use only on
but that 1t Is value on every
ay of the week.
i