The Barre daily times. (Barre, Vt.) 1897-1959, 1918-12-28
AMERICAN TRADE
IN Brazil GROWS
II Has Been Increased More Than 100
Per Cent in South America Since
the Beginning Of the War.

New York, Dec. 2S.-United States
manufacturers and exporters have in
creased their trade in Brazil and other
South American countries by more than
100 per cent since the beginning of the
war, according TO j., w. Sanger, trade
commissioner of the United States, gov
eminent bureau of foreign and domestic
commerce, who recently returned from a
survey of the business opportunities
south>of the equator.
Imagine 10 large stores in one big
city and one of these stores doing more
business than all the other nine com
bined," declared Mr.. Sanger, "and that
will give you some idea of the position
we are in today. 1t is an amazing rec
ord. We are now selling South American
countries more than half of everything
they import. Our total export trade is
now counted in billions OF dollars"
The commissioner said that with the
signing of a peace treaty a practical Ger
tainty within six months or year, it is
not day too soon 20 begin making def
mite plans to meet the keen competition
in foreign trade that must come almost
immedia tely." The hundreds of millions
OF dollars invested in new factories and
ships, he said, mean that America must
find fresh outlets for her enterprise and
industry
I'VE need more and better direct repre-
resentation of our manufacturers in the
| M do - IL
other South American countries" he said.
This may come about through taking
the fullest advantage of the new Webb
export trade act or in other practical
ways.
| 1--WE also need fast and regular
| freight service to every important port OF
Latin America. said Mr.. Sanger. with,
out il we will be as crippled as depart.
ment store that depends upon casua
messenger boys to make its deliveries
Then again we must be prepared TO meet
the actual needs of these countries re
garding the extension OF credits.
The biggest single incentive to foreign
trade is foreign investments. Unfortu
nately our holdings in South America are
practically negligible. In short time
our immense surplus capital will seek in
yestment. Brazil, in particular, need,
this capital and will pay us handsomely
for it.
How many people in the United States
know that Brazil alone is larger than al
the United States; yet, except for il!
thicsly settled coast line, is practically
untouched Ii is one OF the richest coun
tries in the world and is destined to de
velop along similar lines to our owl
country m the past hundred years. II
has every natural resource that we hat
and, in addition, others that nature die
not give us. Our talking machines, type
writer's, sewing machines, safety razor
and multitude OF other American prod
: ucts are standard with Brazilians to DAY
1t is up to us to make just as well knowr
the thousands of other products that v,
make and that they need Just as much.
To accomplish this, Mr.. Sanger said, il
was necessary for American manufsctur
ers to advertiEe their goods down there.
In South America, he said. advertising
methods are crude and much as the,
were in the United States 30 or NOR,
years ago.
We have scarcely even begun to ust
this power, this promoter of sales an,
good will, in South America continues
Mr., Sanger IL have unmistakable eyi
| dence that the people of that country