Arizona republican., 1918-07-14
RE-CHR|STENS
 H|SSTUDEbAKER

Humans have ever yielded to the al- most universal practice of giving dumb animals, or inanimate objects that especially please them, names that betoken affection. From the wee tot in rOmpers who mothers petite lit tie dolls, or goes about it's glorious playtime with a mischievous but faith ful dog, to the grizzled veteran of the throttle, it seems to be perfectly na- tural for them to call these things of daily association by their first names"
 And because it is only natural for the horny-handed engineer to speak of his steel monster as if it were a per son that really lived and breathed, it is perhaps not strange that motorists. who are enthused with the remark able performance of the car they drive, should fall into this same habit.
 About Light Six
 The names given automobiles by their sponsors at the factories are neither feminine nor masculine gender they are merely expressive of the cars particular attributes, or are given the various models merely as dis tinguishinG marks. The light six is the official name given one of the new series 19 Studebaker cars, as be- ing indicative of that cars unusually light weight for a six cylinder model This name, however, has suffered a reVamping, as far as w. Wender For rest, a prominent Philadelphia motor ist, is personally concerned. After driving his Studebaker light six two thousand miles he writes Studebaker factory officials that he feels the name Little Lady Six is much more ap- propriate for this car-and gives his reasons for thinking so.
 Il have owned and driven three cars in the last four and one-half years, writes Mr. Forrest, "and this is the first time that I have ever really fell inclined to become personal with my motor car But after driving my new series 19 Studebater light six two thousand miles, l take pleasure in ad- hitting 1t to my family circle as the Little Lady Six" The beautiful ap- pearance of this new car, it's many re | finements, and it's smoothness O operation prompt the new name.
 In Heart of City
 | My first thousand miles in this new | Studebaker were covered in the hear of Philadelphia traffic, where condi l tlOnS lcll OH all dulOnlODlle more IfldI any other place on earth. This distance was made with positively no engine | trouble whatever and with the greates and smoothest riding at all times. Tht control the shifting of gears, was SC simple and easy that there was abso- lutely no strain whatever. And thi! is the first car that have ever owned that my wife could drive.
 "The second thousand miles were covered between Philadelphia anC Rottsville, Pennsylvania, taking som of the longest and steepest hills WI have to travel in this state. And I d. not believe there is another automo bile built that will take and climb hill any smoother or better than thi new Studebaker
 After driving over 1500 miles l wis ited the Studebaker service station fo a thorough inspection. I was indeed surprised to note what very little actu ally had to be done to the car. Tn brakes were adjusted two or thre fender bolts tightened-nothing more
 q have figured out my gasoline con sumption very carefully and find tha I am getting better than fifteen mile per gallon. I have not kept an ac curate record of my oil consumption but l have every reason to believe is much lower than any of my previou three cars"