The daily star-mirror. (Moscow, Idaho) 1911-1939, 1918-12-30
SOUTH AMERICAN
TRADE SHOWS GAIN
BRAZIL TAKES ENORMOU S
AMOUNTS OF AMERICAN MADE
GOODS IN PAST YEAR

NEW YORK-United States manu-
! facturers and exporters have increas-
ed their trade in Brazil and other
South American countries by more
than 16O per cent since the beginning
of the war, according to ]. w. Sanger,
trade commissioner of the United
States government, bureau of foreign
and domestic commerce, who recently
returned from a survey of the busi-
ness opportunities south of the
equator.
big city and one of these stores doing
more business than all the other nine
combined" declared Mr.. Sanger, "and
that will give you some idea of the
position we are in today. 1t is an
amazing record. We are now selling
South American countries more than
half of everything they import. Our
total export trade is now counted in
billions of dollars"
The commissioner said that with
the signing of peace treaty prac-
tical certainty within six months or
year, it is not a day too soon to
begin making definite plans to meet
the keen competition in foreign trade
that must come almost Immediately" !"
The hundreds of millions of dollars
invested in new factories and ships, he
said, mean that America must find
fresh outlets for her enterprise and
industry.
"We need more and better direct
representation of our manufacturers
in the important trade centers of
Brazil and other South American
countries" he said. "This may come
about through taking the fullest ad-
vantage of the new Webb Export
Trade Act or in other practical ways.
"We also need a fast and regular
freight service to every important
port of Latin America" said Mr..
Sanger. "Without it we will be as
crippled as a department store that
depends upon casual messenger boys
to make its deliveries. Then again
we must be prepared to meet the
actual needs of these countries re-
garding the extension of credits.
"The biggest single incentive to
foreign trade is foreign investments.
Unfortunately our holdings in South
America are practically negligible. In
a short time our immense surplus
capital will seek investment. Brazil,
in particular, needs this capital and
will pay us handsomely for it.
GLOW many people in the United
States know that Brazil alone is
larger than all the United States; yes,
except for it's thinly settled coast line,
destined to develop along similar lines
to our own country in the past hun
dred years. 1t has every natural re-
source that we had and, in addition,
others that nature did not give US.
Our talking machines, typewriters,
sewing machines, safety razors and
a multitude Of other American pro-
ducts are standard with Brazilians
today. 1t is up to us to make just
as we'll known the thousands of other
products that we make and that they
need just as much.'
To accomplish this, Mr. Sanger said,
t was necessary for American manu-
'acturers to advertise their goods
down there In South America, he
said, advertising methods are crude
and much as they were in the United
States 80 or more years ago.
"We have scarcely even began to
lse this power, this promoter of sales
md good will, in South America" con-
inued Mr.. Sanger. 81 have unmis-
akable evidence that the people of
hat country respond amazingly even
O the crude forms of advertising Of
cred them.
"Buenos Aires, the capital of Ar
,entina, has splendid newspapers with
ranging around 100000
Iaily. Brazilian dailies have proven
EXCELLENT mediums for advertising.
"The biggest thing that could hap
zen to advertising down there would
e for broad gauged American adver-
ising men to take more interest in
t. These countries await the stimu-
US of American advertising genius
adjusted to meet their needs.
tut let the American advertising men
ut this in their note books; Spanish
, the language of all South America
kept Brazil, where Portuguese is 9
poken. Brazilians are offended if
ou write or speak to them in Span ;
,h."
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