American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1918-05-14
JOY FOR MAXWELL AGENTS.
Nearly 1000 Maxwell Cars Started
West the First of May.

JOY has spread through the ranks
of Maxwell dealers along the coast.
AS w. ]. LaCasse, Pacific coast su-
pervisor, went from one city to an
other he left a wake of grinning, en-
thusiastic Maxwell dealers who are
saying that They have more than their
share"
The good news is cars enroute, of
course. So successful was LaCasse
in securing the cooperation of the Max
well factory to care for the coast de-
mands that S91 passenger cars and
trucks we're on cars rolling to the
coast on the first day of May.
The expedient manner in which this
shipment was arranged places our
dealers in a position that is enviable,"
said LaCasse. When you stop to re-
alize the conditions under which the
entire motor manufacturing trade are
labOring you will appreciate the mag
nitude of the accomplishment Think
of S91 passengers cars and trucks roll
ling to a single territory at the same
time. We have had big shipments roll
ling before this, but believe that the
Maxwell drive of this spring will break
all records.
The great Maxwell organization Of
dealers have been clamoring for cars
for the past thirty days. l have been
going from one end of my district to
the other giving this man as few cars
as he could get along with to supply
people who were going to use their
machines for strictly business pur-
poses, as the supply was so limited
that we felt it necessary to put that
limit on deliveries. Now. with the
present number of cars en- route from
the factory our dealers can turn loose
and sell MaXwells to their hearts con-
( tent.
They will have cars for a while,
anyway, and all the factory is asking
lis that the dealers place these cars
where they will be productive. We
I want them used for business purposes
to help speed up our war activities.
/ The principal argument | used with
the factory to secure this large ship
ment was to show them the tremendous
expansion of business on the coast and
to show that great proportion OF this
added industrial activity was devoted
to war necessities. That was enough.
The factory gave US cars when other
sections were going without them.
THE Maxwell factory will go into
the production of the Maxwell tractor
as soon as its present government or
ders are completed was announced by
LaCasse. He said that the Maxwell
people had contemplated putting the
tractor on the market before this but
for the government work. which COM
pletely choked their factory. The or
ders for Uncle Sam are nearly COM
pleted, and the factory will immediate
ly take on tractor production. It is
not expected that the government Will
curtail either truck or tractor produc-
tion and the Maxwell people are TAX
ing advantage of the peculiar condi-
tions of the automobile trade to intro
duce their tractor at a time when deal
ers will push tractor sales because of
their inability to secure delivery of
passenger cars.
The addition of the tractor to our
present line will give our selling or
ganization an opportunity to distribute
a low priced, powerful farm tractor.
said LaCasse. with the Maxwell
tractor and the Maxwell truck. which
is prominently dominating its class,
our dealers can lay aside their worry
of the war period. as the government
will not, in our opinion. curtail the
production of these two lines"