The Richmond Virginian. (Richmond, Va.) 1910-1920, 1918-07-28
PLANNING DRIVE
FOR Y" FUNDS
Secretary Peasants Returns
From Conference Of Cabi-
net in New York.
w MT $4,000, 600
Eirginia's Allotment VIII Be
81. 100000, W hich Is
Double Amount Contri-
buted Last November.

Returning yesterday from New York
where he attended a conference OF the
campaign cabinet for the eastern de-
! pArttr et2t-- l E IIeasar,ts executive
secretary Of the Virginia war work
council, Of the Y. Nj &. A, stated that
preparations are being made on a scale
az great magnitude for the campaign
for funds which will be conducted this
fail Many OF the schemes for pro-
noting interest in the drive were dis-
cussed at the conference. which was
attended hy secretaries and campaign
directors" Secretary Peasants said.
This years drive viii be for sfi2.ooo.-
5000 throughout the country. and while
1t VIII be a titantic task to raise II
there is no doubt that success will fol-
! low the unusual efforts that are to be
put forth.
Virgtnia's allotment In the new
drive VIII be 100000. which is dou-
! bile the sum that was contributed by
this state last November. An outline
OF the plans which have been forrnu-
lated by State Chairman T. III. Car
rington for carrying on the npaign
in Virginia were laid before ae con-
; ttECk4te pS SSCIStafE 4't%aNAntS. II Is
planned 10 have all of the 100 coun-
ties in the state thoroughly organized
we'll in advance OF the actual soltcita-
tion of funds. and In building UP the
organization c "A m Darlington
probably will avail himself OF the ser
vices Of part of the personnel engaged
in last years drive.
Charles Dana Gibson will head the
artists department In charge of the
preparation OF illustrated matter to be
distributed this fall" said Mr.. Pleas
ants, discussing the conference. REX
Beach will head an authors division,
and identified with these two depart
ments will be many famous artists and
writer's. Attractive posters and news
paper and magazine articles Of a very
high order will comprise the output Of
these celebrities. The conference heard
from Charles s. Ward on the subject
of buttons. which will be distributed
this year to those giving contributions.
Buttons have not been used in any pre-
vious Y. NJ c. A. financial drive.
NO doubt many people In Richmond
will recall Mr. Ward. who was In
charge OF the campaign for funds with
which to build the Central Y. NJ. C. A.
building here several years ago. vir-
Einias allotment OF buttons VIII
amount to $4,000. To supply the ma
tion an order for 10000 900 will be
given. One of the new publicity fea-
lures TO be employed this year will
be an exhibit In department store win
dows, showing replicas of " huts In
the war zones. with soldier boys writ
ing. reading. listening to music and
otherwise passing the time Experts
will have charge OF the preparation OF
advertising matter.
With improvements suggested by
experience. the general plan OF cam.
paign organization and promotion that
WAS SO effective last year, producing
so per cent more than the original ma
tional goal will be continued for the
coming drive. The Y. w. c. A. will CO.
operate with the Y. NJ c. A. In this
years campaign. which I believe is a
fine idea. 1t will be the first time that
this has been done Wonderful work
toward winning the war Is being done
by the women. as everybody knows"
Mr., Peasants was accompanied to
New York by u. o. Hubbard. state boys
secretary. and J. Fl. McGrew. state
secretary for colored work.