Every evening, Wilmington daily commercial., 1918-10-14
AS YOU SHOP
BE PATRIOTIC
- I'D Il ever occur to you that when

-
- you DO a BIT OF shopping at
Quarter of six you are putting an
obstacle in the way Of some tired sales
wonan's getting out OF the store at
the time she In entitled to- Did you
ever think that when you shop late In
the afternoon you are actually being
less complete patriot than you would be
ala you maize q rule always TO do your
shopping sAryr This Is fact for
when you shop late you are putting
vtra.n on the already strained demands
triotio AZ II would be TO disregard the
Food Administrations regulations re
garding sugar or 1our. For the greater
thA strain IN the stores toward the
close ox the afternoon the larger the
sAies force need be TO handle It and
she greater actual wastefulnees in run
nfn9 the store. A smaller force Of
saiespeopls can handle the samo
amount OF selling II shopping is dis
trtbuted fairly evenly over the entire
working day. Now tho tendency IS and
always will be toward late shoppinE
A good many Office workers Cann";
shop early. II you are one who car
then show your good sense and patri
otisn by doing IT.
One OF the most effective arguments
In favor Of early shopping Is the fact
that one really gets vary much better
attention and service when shopping is
done during early hours or hours when
thsrs 10 not rush In the stores. All
most every store you go into is run
ming on a short sales force The task
Of buying what you want Is bound t.
taks longer. You get the impression
that you are not being served SO Well
A. you used TO be- simply because y0u
have to wait TIL a saleswoman time
10 free 10 attend 70 YOU No one likes
tslia and the WAY 70 avoid Il. as Won
Will soon learn. Is 70 make a point 10
do your shopping out Of rush hours
Rush hours vary in different towns
and different iocalitier In Washing
ton. where q very Ereat number or
government offces closes rather early
IN the evening, the rush hour occurs
tust after this esriy closing. These
ONCE workers do not make an effort
70 shop At the noon hour or on or time
because they feel that they have
enough time sfser hours IN the after
noon. Well and good FOR them. But IL
would be rather unvise FOR the woman
who could manage 10 buy AT other
times to 60 shopping Just when this
rush occurred. In cities where an early
evening closing OF this sort Is not usual
she rush does not occur till almost
closing time. Moreover the rush dur
ins the noon hour IS rather greater he
cause more business women try 70 get
their shopping done then
Saturday afternoon should he str'ck-
CT from the list % possible shopping
times among women who have any
other possible time to do their huytne
Almost everywhere the time when
stores are emp:jest is early n the
morning II you do hat get n the
habit or doing your shopping a that
time YOU will find aat j; goes muh
more easily and that j. s the most
convenient time of ne day besides
The War Industries hoard n Wash
ington IS making some special requests
o. the shop keepers in the way ~ limit
ing deliveries and curtatltng return
goods privileges. Il Is vou" patriotic
duty % inform yourself as - these
requests or regulations from time t.
lime II the stores where you do o-.r
5uying have limited themselves 70 one
regular delivery over each route Zach
day YOU must realize thai il IS q matter
of necessit, and CO. operation With The
War Industries Board. To show any
signs az annoyance about l. is merfl>
to show yourself not 50 good patriot
as vou might be