The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1918-06-15


veloped into type of standardized
self-serve grocery stores with pig
gly wiggly' aisles, OF which To-
cally owned c(Iain will be opened in
Ardmore soon. In Chicago chain
of 800 stores is being established by
the Chilakes Stores Company and
it is said that in New York the mum
ber will be 1000. How many will
be included in the local chain is
now being determined.
Data furnished the state food ad-
ministration OF Oklahoma, concern
ing this revolutionary type of retail
grocery stores. indicates that the
distribution of food at retail under
the pressure OF war necessities, has
turned in sweeping way to the
self-serve type as hundreds. even
thousands of "piggly wiggly" stores
are being established in the United
States. This is big triumph for
standard food products which have
been established by advertising and
tested by local use and popularity,
Advertised Products Only.
OF the 1900 items which comprise
the regular PIGGY wiggly' stock,
only standard we'll known and To-
cally advertised products are in
cluded. The direct benefit OF print
ers ink in the marketing OF food
products is recognized in the pig
lywiggly" stores and becomes i'm
mediately useful to their marketing
One of the features for which the
Chicago company is making prep
araton is that OF having buyer on
the produce market at O'Clock
every morning who will secure the
best green groceries for their Gus
toners. Although there will be
telephone in each store the tele
phone numbers will be withheld
from the public as no orders will
be received over the telephone wire.
The food administration of this
lem is "a problem of distribution"
has been said by Mr.. Hoover as
follows: Every unnecessary serv-
ice in connection with the distribu-
ton of food products must be elm
mated. Deliveries and credits must
be curtailed and the consumer given
the benefit of the savings so Ell
fected in order that the people may
have food al prices within their
reach
THE name describing the system
'piggly wiggly. may be said to have
originated from the circuitous or
'piggly wiggly' aisles through which
customers pass in direct contact
with shelves filled with grocery
items with plain price tags hang
ing in front OF each item is the
explanation given the food admin
istrator. The customer has his
purchases checked up, pays cash for
them at the exit turnstile and then
takes them home
Advantages of System.
The food administratio nof this
and other states are alert to the
changes taking place. On file with
each OF them are reports showing
that the new "piggly wiggly' type
OF self-serve store has many advan-
tages. among them these:
Serves to check food boarding in
individual pantries.
Eliminates telephone buying,
which has been disapproved by the
food administration.
One store OIL this plan serves five
times as many people as general
stores based on the fashioned
methods and thus eliminates a great
waste OF fuel, rent and light for an
unnecessary number OF units.
Recognizes and uses as factor
OF saving the honesty OF American
people. 1t having been provided that
the losses by theft are negligible
when the self-serve facilities fol-
low the PIGGY Wiggly" plan. The
customer selects from the shelves
himself or herself the goods he or
she may want. Gives consumers
the benefit OF the saving made BY
NHhhiHab'iS uCiI'CIN SOStS.
Gives consumers the benefit OF
savings made by the elimination OF
charge accounts.
Reduces the time required OF
household buyers in making the
purchase OF their daily requirements
vi food.
Reduces the selling price OF gro {
ceries in accordance with a reduc-
ton OF selling costs, the percentage /
OF selling cost being much lower /
than other chain store methods and
4 still greater reduction below gem
eial grocery store costs.
Eliminates the element OF steal
ing and waste in the process OF de-
l:yeries, some OF the most fragrant
faults OF the old system OF retail
ing groceries.
Plan carries out the logical eco
nomic need that all goods should
be paid for a. consumed. that no
credits should be extended by I
|" holeSalers. retailers or banks for
goods already consumed. II
Eliminates almost entirely the
osses by spoilage OF grocery stock !
~ providing much quicker turn "
.yer. .
Helms fha ~bo- s;,.,..:,., - - =