The Prescott daily news., 1918-10-16
S7. .0O0, JOG BONE PROSPECTS Famous Indiana Writer Tells What All This Advertising
 of Fourth Loan Means.
By BOOTH HARRINGTON.

Nobody reads Liberty Loan articles. r editorials. or advertisements any more; so people are beginning to say, md therefore. What Is the use of writ ing them?"
 For my part, l am not quite sure e. he answer, yet l am sure enough that lhese articles, editorials, paragraphs snd advertisements must be written. Writing them and printing thme is ono sf the ways we have learned to help sell the bonds, and besides trying to earn new ways we must try all the ways we already knew; for the bonds have got to be sold And perhaps, though no one may read this little Lib erty Loan screed which am writing now, 1t may well be that when it is in print number of people will glance at 1t long enough to see that ii is about he new loan and be reminded once more that the bonds have to be bought.
 The eight billions to be taken for axes in 1919 will come out of the pock- cts of people who went what they thought was their limit on bonds. dur ng the earliest sales, and then they had four billiC.s more to spend on bonds than they will ha,e under the new taxes. That is to say roughly. he buyers of bonds during the past year will be four billions short of cash ,o pay for bonds during the fourth and fifth sales if they buy at the same rate they did in the earlier sales Either they nave to dig up four bill ,cns more (and multitudes Of them say ibey can'D for taxes and bonds than .hey did last year, or else new buyers nave to be found. And if 1t is true that
 be previous buyers did gu their real init on bonds, heretofore. and must aow pay in taxes four billions which .hey formerly put into bonds. then it. follows that the heaviest drive mus be made to find new buyers
 IL comes to this of course; the old buyers must strain till they get their previous limit stretched, and new buy ITS must be found, and found actually by the million and million because they haven't as much money as the aren't heavily hit by the tax will be on hand; but the new buyers are the peo, pie who must make up the deficit of the old buyers who cant buy as they did, The Liberty Loan driver who gets 2 new buyer has a right 10 stop min ute and feel complacent before he starts in again and gets another new one.
 There's q cheering thing to think about in connection with this ncN drive" The richer people tor those who used 10 bel are going to pay SS,000 000.000 in Federal taxes instead of $4,000000 GOO paid in 1918 If the dad that extra" $4,000,O00000 to pat into bonds, instead of taxes their fu. ju.c incomes would be about $170,000.- 600 pleasanter every year And yet we haven't heard any particular wall going up from them about this Ii really seems 10 he true that under the circumstances they're glad to part N4'l tue Hl''tN III any way the SoN ernment sees fit to take if. That's pretty fair behavior on their part to hand it over without a word of protest My personal belief is that they wouldn't protest if the government tc.k everything they have. in order to win the war Yes. they're all right and everybody in the country will be all right if his loan produces S7,000. 900 new buyers. There are about l05, ,000,- eco people in the United States and there were about lS,00o,000 buyers of bonds in the last loan. That's why ST. G0O.0G0 new ones are needed.