davidaulloa/AmericanStories huggingface dataset:
Every evening, Wilmington daily commercial., 1918-02-21
HELP GOODS SELL THEMSELy YES.
Subject TO be Considered at Merchants
Institute Tonight.

The subject for the Merchants Insti-
tutc meeting tonight is Helping the
Goods to Sell Themselves While this
talk is especially for sales people, it is
one which will be Of interest to every
department manager and merchant 1t
has to do with inanirnate selling influences
Of the store, such as counters, display
cases, the shelf arrangement Of stock the
showing Of goods i'll the windows as we'll
as methods Of personal demonstration
Suggestions will be made for displaying
merchandise so that the showing may
carry definite message to the public, or,
in other words, give the goods a chance
to talk
The good and bad qualities Of price
tickets and explanatory cards will be
considered AT length The proper relation
Of departments will be given consideration
and the influence Of one store activity
upon another explained Additional in
formation on selling methods will be
given, such as the adaptation OF service
to individual types of customers, so as TO
more nearly approximate their particular
desires The advantages OF proper light
ing and the harmonious arrangement of
goods as to form and color will be given
especial treatment.
Every evening, Wilmington daily commercial., 1918-02-21
A COAL COMPLAINT.
One Dealer Said TO Have Charged More
Than List Price.

Since the appointment OF the present
fuel administrator semi-monthly price
list has been published for the guidance Of
the retail coal dealers. No names Of
dealers appear in the published list, each
being designated by n number from | to
l6, inclusive, so that the dealers charging g
high prices may not be Disseminated
against, the fuctuating price being due
to the difference IN source of supply.
So far rs the public is concerned the
information derived from its publication
is of no special value, as il is impossible
to tell by the list whether or not n dealer
is taking advantage Of the customer.
This morning city official received a
hill for coal at the rate, $40 30 per ton and
thinking the price was little high, he
called on Fuel Administrator Ten Weegcs
for information He learned that the
highest price per ton for nut coal permitted
any dealer in Wilmington IS $500. a ton
This price list was published IN Every
Evening yesterday.
The dealer complained of evidently
added 20 cents per ton to his bill
This matter was discussed several DAYS
ago by a representative Of Every Evening
with Mir Ten Weeges, who admitted
that so far as the published price list
is concerned the public is helpless, and
that the only way in which they can learn
whether the coal dealer Is overchargng
is BY calling on telephone 6l00 for infor-
nation. The complaint will be inves-
tlFated
Every evening, Wilmington daily commercial., 1918-02-21
SMOKES FOR SOLDIERS.
Queen and Majestic Theatres TO Add to
the Tobacco Fund.

In order to add 20 the fund with which
10 provide the soldiers with Smokes the
Queen and Majestic Theatres will observe
Washington birthday tomorrow
and also on Saturday by giving
special performances in the morn
ing, the entire proceeds Of each going TO
the fund. No charge will be made for the
use of either house and the employees will
give their services free.
There will be special morning bill at
each, with George Walsh IN Some Boy
al both and May Marsh in Fields Of
Honor" at the Queen and Jack and the
Beanstalk, = the great juvenile play, at the
Majestic.
TIL same bill will be shown at each
theatre, for the same object, on Saturday
morning. as tomorrow morning.
In order 10 help this commendable
move, b. j. Schwartz of the Victoria
Theatre today announced that he had
Cancelled a matinee he had planned for the
Victoria on Saturday morning for chill
dren, so that they can attend the Queen
and Majestic.
Every evening, Wilmington daily commercial., 1918-02-21
DEATHS.

twill >ear - Georges De- on Feb
rafrs la. lHle Robert J Atwell
f.tlat4Hts and friends Of family are in
.It-3 a. attend III. funeral services at the
Idcuca of " liam II Robinson. Jr
tUui Jackson stree, on Friday afternoon.
February % a. , 70 o clock lnterment at
tf.aCe =. p ct'uIcntery. Brand ywlne hundred
Dsla~are Pl'a>" omit flowers
rI~COf In this city. on February 10.
I9fs James Edward BiScOe aged - years
RelatiVcs anu friends arr invited to at
.,ud fhe moral scrVlrts a. the residence
80 hi- son " u Biscoe 6I3 Easi Eleventh
reet on Thursday evening February 2I.
rt.nf at ~udi.f,viilC. Md on arrival Of
ain leaVtne Whining ION SO Friday morn :
.ne withou' furt n'f notice
Iput-D- In this city on February %. 1918.
~arnh ; widow az PirrsOu y DoUd
ttslstissr and friends arr invited 70 at
fsnd th' funeral -TrVic's - The residence
49, DER daufhtsr Mrs Annie Sallor 4OI
Nest second ~t~,ft on saturday. February
- a. 80 @ clocL lnterment Riteryiew
csTns sterH
GtNDER-In this rity. on February 20.
1915. Charlie Gindor
Relatives and friends are invited To at
tend hi. funeral from the residence Of his
niecc Mrs George Griffith. Il6 Winchester
Plscs on saturday morning a. 9 O'Clock
Requiem mas. al -. Patrick Church.
lnterment Cathedral cemetery
MEALEi In Philadelphia Pa. on FebrlI-
ary 20. 1919 Michael MeaIey
Relatives and friends are invited 70 at
ii, ter Mr. John o Conner 1919 ShaIlcross
avenue. on Saturday morning az O'Clock
kequIcm mass a. -. Anne's Church. In
termcnt Cathedral cemetery
NETHERELIl-In this city on February
~. 1912. susan Chain. wlfc Of John W
Relatives and friends are invited 20 attend
the funeral serIc a. the residence of her
hus band l24 BrOOme street. on Saturday
Afternoon. February %. at z.30 O'Clock
lnterment private
Every evening, Wilmington daily commercial., 1918-02-21
THE COST OF ADVERTISING.
Solving the Problem of Successful Mer
chandising At a Profit.

When n merchant decides To increase
his expenditure for advertising he docs
so with the purpose Of reducing selling
costs, not increasing them.
II we admit that advertising expense
is a part Of selling cost, il may be rea-
sonably asked IS to how selling clst Is to
be reduced through adding 10 II
4 merchant has an overhead cost to
meet which does not very greatly IN
periods of dullncss and activity tie has
about the same operating expenses To
meet in week when he does business
10 nearly maximum Of capacity as IN a
week when he does half As much busi-
ness His profits must come through
keeping his stocks moving through fire.
qucnt turnovers through the greatest
possible volume Of sales in given period.
Failing 10 make certain volume of
sales. the merchant 5 overhead must be
earned by higher per sale pro6t-0r 1t
cannot be earned at all With volume
Of sales falling below the margin Of
safety. low prices become impossible
In the same manner. as volume of
sales climbs 70 near maximum of capacity
10 handle, per sale profits may be steadily
reduced and yet not 3 proper profit
above operating costs
IAN increase of advertising expenditure
is always made in order to develop a
argcr volume Of sales. Increase of adj
vertising expense, up TO the point where
turnover is AT full capacity, works log
cally toward steadily reduced per sale
profits It is through this process that
the customer profits through a mer-
chants increased selling cost"
In war times, when buying is done
with more forethought than in normal
times, il is the duty of every merchant
70 keep his organization operating near
maximum capacity. Unless his turnover
Is as large as he can manage his over
head expense must he earned from the
profits on sales made-will enforce higher
prices than he would be compelled to
fix If running TO capacity.
The merchant who can take care of n
large volume of trade can secure that
larger volume through adequate adver-
tising. And unless he Is striving for a
maximum volume, he is not placing him
self in a position to accept minimum
per sale profits.
A little advertising for store-like q
little knowledge for man-night be .
dangerous thing The advertising must
match the store not the store running
at half speed, but the store as il must be
in order to render full service to the com
munity.
Every evening, Wilmington daily commercial., 1918-02-21
TROUBLE OVER GUN.
Former Railroad Policeman Accused Of
Pawning Ii.


Conwcll l.. Leach was arraigned in City
Court today on charge OF larceny as
bailec and held under $500 bail for the
Court of General Sessions. He WAS
charged by Chief of Police Weldn Of the
Philadelphia h Reading railway with the
larceny Of revolver, which had been
loaned to him by the company and which
he later is alleged to have pawned. On
February the man was alleged TO have
been employed by the railroad as special
officer and it was stated that on last
Saturday he quit and failed TO return the
revolver, which was later recovered III a
pawnshop. Leach made no statement.
Wilton Elliott of Norfolk, Va, was
fined SO on n charge of operating motor
vehicle without an operators license
Elliott pleaded not guilty to the charge
and claimed that he WAS n dealer IN Nr-
ginla and there it was not necessary to have
have IA license as it is in this State. Judge
Churchman said he WAS unable To dismiss
the case, as Elliott had no proof to show
that he was a dealer.
James Danford, colored, was arraigned
on a like charge and dismi eed, rs he prod
uced his license. He w S ais charged with
contempt of court and OH tins charge was
fined $40 and costs
The case of james A. Thomas. oolored,
charged with breaking and entering, which
was called yesterday, was before the court
again today, but was continued until to-
morrow at the request OF James Sauls-
bury, attorney. Bail was fixed at $1,000.
Every evening, Wilmington daily commercial., 1918-02-21
STOCK MARKET TODAY.
By Associ,~d prs.s to Every Eve -


Wall Street, New York, Feb. 21.---
Prominent stocks, especially industrials
and equipments, reflected further selling
pressure at the opening of today's mar
ket
United States Steel, General Motors,
Pressed Steel, American Car, Great
Northern Ore, coppcrs and oils yielded
from large fractions 10 | y points. Ship
pings and tobaccos were included among
the few gains with Bethlehem Steel, but
rails lacked definite trend.
Stocks were only slightly stimulated
by the improvement in Liberty bonds,
leaders reacting again before the end OF
the first hour Extreme declines ranged
from point in United States Steel and
related equipments To 2 Z points IN special
issues including motors, Texas Co,
Ohio Gas, Brooklyn Transit and some OF
the less active war stocks Shippinga
were almost the only stocks TO exhibit
strength, Marines rising to points.
The urgent demand for Liberty bonds
carried the second As from yesterday 3
closing price of 9610 to 97.26, first A.
advancing from 1856 To 97.40 and the
} los from gS To os13
Every evening, Wilmington daily commercial., 1918-02-21
SAYS Pile REMEDY
WORTH $4,000 A BOX
Columbus Man Knows What He is
Talking About.

earliest recollection. / am SO years old
and have suffered terrible, have tried
many remedies and doctors. but no cure.
About eight weeks ago | saw your ad for
Peterson's Ointment The first applica tion
stopped all itching, and in three days all
soreness. ! have only used one 25c box
and consider ] am cured. You have my
heartfelt thanks. and may everyone that
has this trouble see this and give Peter
sons Ointment, that is worth a hundred
dollars or more a box, a trial Sincerely
yours, A. Newth. Columbis. Ohio.
lit makes me feel proud to be able to
produce an ointment like that" says Peter
son. Not only do ! guarantee Peterson S
Ointment for old sores and wounds. but for
Eczema. Salt Rheum Ulcers Itching skin
Pimples. Blackheads and ali sl1in diseases
! put up big box for 30 cents, q price all
ran afford 10 pay and money back from
your druggist # not satisfied"
Every evening, Wilmington daily commercial., 1918-02-21
AERO CLUB ACTIVE.
Executive Board Takes Measures 10
Relieve Stringency at Front.

BY ASSOCIATED Press 20 Every Evening
New York, Feb 21--A special meeting
of the executive board Of the Aero Club
of America was called here today 70
consider and take action upon the air
plane situation on the American front IN
America
The reports would indicate the situa-
ton is indeed serious, an official OF the
club said Our executive board will meet
today and we shall take immediate steps
to ascertain if We can do anything that
will assist the government in removing the
menace. 1t has been truly said The
war will be won in the arr and if the
Germans, as the dispatches say, are in
control We must speed up our preparations
TO west 1t from them"
Every evening, Wilmington daily commercial., 1918-02-21
NEW CHARTERS.
spesiai CORES pondence OF Every Evening

specfsi Correspondence of Every Evening
Dover. Feb 21-Charters were filed
here, yesterday, as follows
Industrial Investment Co. of America,
Kansas City, Mo; capital, 81 ,000, 900
Red Land Petroleum Co, Wilmington,
Del; $3.50, 900.
Kansas City Wholesale Notions Co,
Marshall, Mo; s250,OO0
Ward Copper Co, Brooklyn, Y. r.;
S250G00
Cooperative Subdivision Oil Co, New
Albany, Ind; 100000
DENIM OIL and Gas Co, Wilmington,
Del; 100000
kieferle Co. Philadelphia, Pa, tailor
ing and millinery; $4,000.
Fuel Savings Co, Chicago, ILL.,, fuel
saving devices: 100000
Increase IN capital Of Associated
Bioscope Corpora ton, New York City,
from Sl50,0O0 to sl,000,000.
Every evening, Wilmington daily commercial., 1918-02-21
SCHWAB TO ENLARGE PLANT.

By Associated Press TO Every Evening
Baltimore, Md, Feb. 2l.--Charles NJ
Schwab, after inspecting the Penn-Mary
plant of the Bethlehem Steel Co, here,
yesterday, announced the plant would be
developed until it became the main plant
of the Bethlehem Steel Corporation. He
said s25, 600 600 already had been spent
ON different improvements at Sparrows
Point To finish the new construction
work an edual amount would be needed.
Every evening, Wilmington daily commercial., 1918-02-21
PHILADELPHIA MARKETS.

fly Associated Press 10 Every Evening
philad lphia, Feb 2i.-Corn strong,
higher. No 3 yellow, .95al 81; No. 4
yellow, g2al 93
Oats scarce, higher; No. 2 white, Ola
1.04I5; No. Z white, 03al 03/2
Other articles unchanged
Every evening, Wilmington daily commercial., 1918-02-21
LIBERTY BONDS JUMP.
Second is Also First Regain Normal
Selling Price.

ny Associated Press 20 Every Evening
New York, Feb. 81 Liberty Bonds
showed sudden burst Of ctr, Myth in the
stock market today The second Is ad-
vanced ll0 per cent and the first AZ
O64 per cent, during the first hour Of
trading bringing them both mp 10 thc
quotation of 972O. the first time they
have sold on the Same bnsis for months.
Every evening, Wilmington daily commercial., 1918-02-21
CHICAGO CATTLE PRICES.

By Associated Press 20 Every Evening
Chicago, Feb 2l-Gattle, receipts, 81 :
600; firm Native steers, 8.65al3.9 90;
stockers and feeders, 740a10S0; cows
and beifers, 6.5Oall75; calves, 8.50a
1875.
Sheep, receipts, 5000; firm. Sheep,
10OOal3 25; lambs, 13. 3.50al6G0.
Every evening, Wilmington daily commercial., 1918-02-21
Recrnifs Sill Coming in.

The regular army recruiting station,
sos Market street, announced this morn
ing the following enlistments; Edward
A. Dugan, 1919 West Sixth street, Ches-
ter, Pa, for the Engineer Corps; Forrest
W Adams, colored, of 2I0 East Tenth
street, for the Quartermaster Depart
ment
Every evening, Wilmington daily commercial., 1918-02-21
CHICAGO HCH. MARKET.

By Associated Press 20 Every Evening
Chicago, Feb. 21-Hogs, receipts co.
p0; unsettled Bulk I6s0al7 90; light
665ai7 10, mixed l660al705; heavy
l635ai7O0; rough 1635al655; pigs
IL. .5DaI575
Every evening, Wilmington daily commercial., 1918-02-21
Hood af Lock Hayei

BY Associated Press 10 Every Evening
Lock Haven Pa, Feb 2t-One Of the
worst foods IN the history of the city
inundated the business and manuflctur-
ing section Of I0ck Haven last night
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15
TEACHERS, INSTITUTE.

The teachers of Bon Homme coun-
ty are hereby notified that the annual
Normal Institute will be held at Tyn-
dali, S. D., on August 21 to 27. The
regular sessions of the Institute will
begin in the afternoon of the 2lst
and: closes at noon on the 9th. The
law requires complete attendance at
the Institute or attendance during the
entire session of summer school.
Prof. E. d. Stivers of the South
Dakota College will conduct. In
structors of many years of experience
in teaching have been secured. Spec
ial attertion will be given to rural
school problems. An entertainment
will be provided for the afternoon of
the 24th. The Eighth Grade Gradu-
ating Exercises will be held on the
afternoon of they 9th. First Grade
and State Teachers examination will
be held at the Court House in Tyndail
on August 29-31. The usual sched-
ule for the examinations will be fol-
lowed. j. w. Whiting,
Co. Supt
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15
COUNCIL OF DEFENSE PRO.
CEEDINGS

At meeting Of the Executive Com
mittee of the Bon Homme County
Council Of Defense held at the Court
House in Tyndall, S. Dakota, on Au-
gust 8, 1913. (Members present
James Wagner, Chairman, F. M.
Scoblic, G. E. Halberg, D. K. Tom
linson. VIM F. Eggers, Dennis MUIR
ply; absent, w. Turner, the follow
ing resolutions were adopted:
Relating to Religious Services in
the German Language: Whereas.
the Executive Committee of the State
Council of Defense, to whom had been
referred the administration Of Order
No. a Of the State Council of De.
fense, relating to the use of the Ger
man language in public and quasi
public meetings, including religious
services, has SO modified said Order as
to permit pastors of German congrega.
tions to follow every sermon deliver
ed in the American language with a
Is minute resume thereof in the Ger
man language; and,
Whereas the conditions in the var
ious German congregations within the
County with respect to the ability OF
inability Of the members of such con-
gregations to understand the Ameri.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15
500 Reward 800

The readers Of this paper will be
pleased to learn that there is at least
one dreaded disease that science has
been able to cure In allits stages, and
that is Catarrh. Halls Catarrh Cure
is the only positive cure now known to
the medical fraternity. Catarrh being
constitutional disease, requires a con-
stitutional treatment. Hall's Catarrh
Cure is taken internally acting directly
upon the blood and mucous surfaces of
the system, thereby destroying the
foundation of the disease, and giving
the patient strength by building up the
constitution and assisting nature in do.
lug its work. The proprietors have so
much faith in its curative powers that
they offer One Hundred Dollars for
any case that it fails to cure, Send for
list Of testimonials.
Address F. CHENEY g. co, Toledo, Ohio
Sold by all druggists. '75c.
Take Halls Family pills for constipation.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15
4 delegation of ministers Of Hut

A delegation of ministers Of Hut
Crimson county met with the county
board Of defense of that county last
week and urged modification Of the
order Of the state board regarding the
use Of the German language in con-
Quoting religious services. They pre-
sented resolution asking for permis-
sion to divide the time Of service
$3.50, using half of the time in use
Of American and half. in the German
language, and the request was submit
ted to the state board. The reason
for making the ruling in the first
place was that it was discovered that
some ministers were preaching disloy-
atty from the pulpits, and $3.50
arrangement would put no restraint
whatever upon such ministers. and
the purpose OF the order would thus
be defeated. There are many minis
ters who can safely be trusted to
speak in the German language, and it
is the character Of the minister rather
than the time allowed that should de-
termine if any modification is to be
made. A better arrangement would
be to require every. minister before
using foreign language to secure q
permit to do 90. He would then have
to satisfy the board that he could be
safely trusted to do SO before permit
would be granted, and it could be
cancsllsd q soon % it was abused.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15

The effects Of bone-dry prohibi-
tion law after one years trial are
SUNNI arized by the American Issue in
the following article:s
1. Drunkenness and arrests there
for reduced to almost zero There
has been some carrying of intoxicants
into the state from the license state
of Minnesota. but not very much as
the state sheriff is watching the line
very. closely and is rounding up the
bootleggers in short order.
2. Bank deposits over the state
show an increase of nearly 25 per
cent and the number of small depos-
itors has largely Increased as has also
the general line of depositors. =
3. Good order in the cities is
manifest. Arrests for drunkenness
and other crimes have become very
seldom in the large towns and almost
unknown elsewhere over the state.
q. Men who under license were
often delinquent in payment of bills,
supporting their families or in being
steady workmen, are the ones who
have been the greatest benefactors
fromythe law. The beneficent effects
of the law is manifest in every walk
of life. but especially have those for
mer users Of intoxicants been benefit
ed, and very few of them would
now like to see the grogshop return.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15

A meeting Of the central commit
tees Of the non-partisan league of
HettinGer and Adams counties. n.
D.,5was held at Mott few days ago,
and sthsy passed resolutions favoring
state ownership Of land, horses, cattle
and machinery, and that they be ac-
'quifed on the basis of values for the
three years Immediately preceding the
war. This might not be a very good
investment for the state. but we adj
mire the nerve of the settlers in ad-
vocating it. The three years preced-
ing the war were the boom. days for
that section, and they haven't had a
crop since. Now it they can unload
their holdings onto the state at prices
prevailing at that time it will be .
good speculation.
The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1918-08-15

The changing of the draft age linn
it's to include all between the ages of
18 and 45, which is now being con-
templated, we are told, does not mean
that the young men will be immedi-
ately called into service. The plan
seems to be to have our various col
sleges incorporate courses Of military
training with the courses of study.
The plan is to permit the young men
to complete their college courses,
while at the same time be preparing
Themselves for active military service.
This, it is believed, will encourage
the young men to enlist in this col
lege training course, and in fact the
war department will have the power
to order them to stay in college after
reaching the draft ssge if their. con-
tinued study is desirable from mill
tary standpoint.