Okolona messenger. (Okolona, Miss.) 1900-current, 1918-04-25
CROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of CustOTerS-In-
Sures Greater Food Saving.

Grocers Of the nation have accepted
enthusiastically the $3.50 basis for the
purchase of wheat flour and are doing
their utmost to explain the new regu-
latlon to the housewife. This ruling by
the U. S. Food Administration requires
each purchaser Of wheat -four to buy
one pound of cereal substitute, one
kind or assorted, for every pound of
wheat Hour. 1t was necessary to re
strict the use of wheat -four in order
that the allies and our fighting forces
abroad might be assured Of an ade-
quate supply of wheat to meet their
vital needs. This supply must come
from our savings because we have al.
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants. and these
are being signed and posted in stores
throughout the country. This card
states 1--WE pledge ourselves Loyalty to
carry out the Food Administration pro-
gram. In accordance with this order
we will not sell any wheat tiodr except
where the purchaser buys mn equal
weight of one or more of the following
greater use of which in the home
will save wheat:
"Commeal, corn -four, edible corn
starch, hominy, corn grits, barley -four,
potato flour, sweet potato -four, soy
bean -four, feterita flour and meals,
rice, rice -four, oatmeal, rolled oats and
buchwheat flour"
Some confusion has resulted on the
part Of the consumer in constituting
this "JO-50' ruling to mean that an
equal amount in value of substitutes
must be purchased with wheat flour
This is a mistaken idea. The ruling
states that the consumer in purchasing
-four shall "buy at the same time an
equal weight of other cereals"
One exception to this ruling is con
corning graham -four and whole wheat
-four, which may be sold at the ratio
of three pounds to five pounds Of
wheat -four This provision is made
because approximately % per cent
more of the wheat berry is used in the
manufacture of these flours than stand
ard wheat flour.
Another exception is that concern
ing mixed aours containing less than
80 per cent. of wheat flour, which may
be sold without substitutes Retailers
however, are forbidden to sell mixed
tours containing more than so per
cent. of wheat -four to any person I'M
less the amount Of wheat flour substi-
tutes sold Is sufficient to make the to-
tai amount of substitutes, including
those mixed In flours, equal to the to-
tai amount in wheat -four in the mixed
-four. For instance, If any mixed -four
is purchased containing 60 per cent.
wheat flour and 40 per cent. substi-
tutes it is necessary that an additional
20 per cent. Of substitutes be pur-
chased. This brings it to the basis Of
one pound of substitutes for each
pound of wheat flour.
A special exemption may be granted
upon application in the case Of special
ly prepared infants and invalids' food
containing -four where the necessity Is
shown.
Some misunderstanding seems to ex-
list on the part of consumers in assum-
ing that with the purchase of wheat
-four one must confine the additional
so per cent. purchase to one Of the
substitutes. This is not the case One
may select from the entire range Of
substitutes q sufficient amount of each
to bring the total weight of all substi-
tutes equal to the weight Of the wheat
-four purchased. For instance, If a
purchase Of "a pounds of wheat flour
is made a range of substitutes may be
selected as follows:
Cornmeal 8 pounds; corn grits. 4
pounds; rice, pounds; buckwheat, 2
pounds; corn starch. pound; hominy,
pounds; rolled oats, pounds.
These substitutes may be used In
the following manner:
COrnmeal, 8 Pounds.-Corn bread, no
-four; corn mullins or spoon bread,
one-fourth -four )or one-third rice or
one-third hominy 20 per cent. substi-
tutes in whole bread.
Corn Starch, Pound.-Thlckening
gravy, making custard, one-third sub
stitute in cake.
Corn Grits, Pounds.-Fried like
nush, used with meal in making corn
bread.
Rolled Oats, 3 Pounds.-One-fourth
to one-third substitutes In bread, one
half substitute in mullins; breakfast
porridge, use freely; oatmeal cookies,
oatmeal soup.
Buckwheat Flour. 2 Pounds.-One-
fourth substitute in bread, buckwheat
cakes.
Hominy, Pounds. for din
ner, baked for dinner, with cheese
sauce.
:. Rice, A Pounds -One-fourth substi-
tute in wheat bread. one-third substi-
tute in corn bread, boiled for dinner "a
bread cut), as breakfast food, to
thicken soups, rice pudding instead of
cake or pie, rice batter cakes.
Several grocers nave stated that
their customers who strictly observe
the IL wheatless meals each week find
II necessary TO buy substitutes In adj
tition to those ordered under the so