New-York tribune., 1918-04-28

perform help with
lever which he himself had forged He the first before NJ
politics shake off the of the
achne The that he has dared leave the engrenage
M Hearst personality from others and explains to
certain degree the special which he has played the beginning
of the European conflict.
An originality and power-that M. No
opponents the
notice this factor They have made advances to him at time when
the Allies did sufficient heed to following the evolution of
the official ntrges Hearst has borne them no grudge for
hind the soldiers operation
the "a subject only frst
interesting and confusing specimen of the Hearst
methods the past
story demonstration
addict of the camouage habit Incorporate
make mental wreck He no longer knows his
mind. He can't tell camouhage from reality
In the Case of "Under Fire.
vany decide whether "Under Fire.
would his Was it really pacfst book as we'll as
great picture of the literary
pacfst enough his purpose? If
by? If enough to be of
would the public and the stand for it? And wasn't
public getting awfuly touchy anyway?
his bought the book and advertised it.
Then French military wrote letter. and Hearst kled Under
patriotic attitude
To lengthor, sher
might justly of Under Fire'
by that the novel M from the point of view of let
ceved audaory from great variety the story
soldier and realistically The Tribune
A that cruel all that is bestial all that
unspekabe depravity
all its nakedness. Yet all is umned and adorned not at all
with the rich lively the of which
conceal emphasize
through all faith and hope presbe and triumphant Above
NEST Yolup1ss Of the kind t7is IAN epic of the war;
Gle the orgna passed by the French
British But unquestnaby from its oupoen purng of
pcace many Among
editors "Th
ori The latter took the matter with the publishers P Du
ton Co., and, after a reading, passed the book
''The Greatest Story of the War;
The New York American" purchased
previously
serter combination attack both
Fire. displaced it the Hearst schedule The French novel
announced begin "The fupage
advertisement and smaller space as h Greatest Story Of the
Truest the Trenches Yet writen Among sentences and
phrases used the following:
of the trenches was ever written
'Bsbus.e tells the of his day by day, they
wounded"
"It is all there. For the first de-
tails that other have skinned clearly, wildly
nakedy"
Americans Babus.e ,el u. what ~
boys in France would wite-f they were allowed.
The American thought highly of the possibilities story
that spent somewhere between $4,000 and $500 advertising story
various New York newspapers and string Of suburban periodicals.
prepared twocoor autographed
twentyfour sheets
Cuouy enough having made such liberal of angles
suggested by the books which had been
employed early advertising the book 1t wa f any book
could kill this is the book If line why not
Perhaps camouAage s the answer
At in the further history connection
that article. Wv VI
of the advertising which announced ~11nde ry ~
rather surprised opening Th Sunday April to find
the following headline page of cton
der Fire on the sommc bv George aond with & h1 W 3; : on
ordinary Copyright title Covered
with Mud and Gory the page appeared
AN Announcement signed by the editor Amercan It said
other things ~ ~
Substituting "Better Book
>E Hearst publication of tho
book "undr Fire" written Fnchman know
a booka believing it. to ho '. hoo,
doag full justice the splendid the French
sss ' S ss ss % sss