Evening star. [volume] (Washington, D.C.) 1854-1972, 1918-12-28

Has Increased More Than
$50 Per Cent Since the Be-
ginning of the War.
VAST FIELD FOR INVESTOR

NEW YORK, December 2S-Uhited
States manufacturers and exporters
Dave Increased their trade in Brazil
and other South American countries
by more than 100 per cent since the
beginning of the war, according to
!. W. Sanger. trade commissioner of
the United States government bureau
of foreign and domestic commerce,
who recently returned from a survey
of the business opportunities south of
the equator
Imagine ten large stores in one big
city ana one of these stores doing
more business than all the other nine
combined. declared Mr., Sanger, land
That VIII give you some idea of the po-
~ ion we are i'll today. 1t is an amaZ-
iIl- cord Ne are now selling South
american countries more than half Of
Cg-ytii3ra they import. Our total eX-
i'ott t-iar is now counted III billions
~ G"lls.f;
The commissioner said that with
r I signing OF q peace treaty a practi-
cal certainty within SIN months or a
year. /. : not u day too soon to be-
Kin making finite plans 20 meet the
keen competition in foreign trade that
must come almost Immediately The
hundreds of millions of dollars in
vested in new factories and ships, he
said, mean that America must find
fresh outlets for her enterprise and
industry
Regular Freight Service Needed.
I'VE need more and better direct
representation of our manufacturers
in the important trade centers of Bra
gil and other South American coun-
Tries" he said. This may come about
Through taking the fullest advantage
If the new Webb export trade act or
I'm other practical ways.
81 We also need a fast and regular
freight service To every important
'Hort of Latin America said Mr.
singer. without il We Will be as
crippled a. 8: department store that
f-J'eTG> uIHn Casuai messenger boys
IL iuI.t.. its ds Iivcrlcs. Then, AGAIN,
49,. must ic prepared to meet the ac-
80! i,"et.S " these countries regard
Iu. Hue extension of eredtts.
..Th" biggest single Incentive 10
foreign ,rild. is foreign Investments
4 Unfortunately. our holdings in South
-NIuerjcl are practically negligible. IN
2 short time our Immense surplus
-eapitai will seek investment Brazil.
in particular. needs this capital and
nil pay us handsomely for it.
Brazil Larger Than All U. S.
GLOW many people in the United
States know that Brazil alone is
larger than all the United States: yet,
except for its thinly settled coast
line, is practically untouched? 1t is
one OF the richest countries in the
,-orld and is destined to develop
5IoH.c similar lines to our own coun-
fFy in The past hundred years. 1t
t-gs every natural resource that We
md and, i'll addition. others that ma
.uT.. did not give us. Our talking
~, chimes. typvHr it RS. sewing ma
TrincS safety raZorS and Il multitude
9! OTHER American products are stand
I'd with i;raEilianS today. 1t is no
> It's to make jus. as We'll known
the thousands of other products that
we make and that they need just as
eauch."
= To accomplish this, Mr.. Sanger
said. it was necessary for American
manufacturers to advertise their
goods down there" In South Amer
Tea, he said advertising methods are
crude and much as they were in the
United states thirty or more years
ago.
Field for Advertising Agency.
-, I've have scarcely even begun to
Use this power. this promoter of sales
and good viii, in South America"
tontipued Mir. Sanger. Il have un-
Anista kabie evidence that the people
n that country respond amazingly,
oven to the Grade forms of adNer-
t.s.nG offered them.
% "ISIenos Aires the capital of Ar
-F@rtina has splendid newspapers.
iii circulatioEs ranging around
5,r.ooo daily brazilian dai!ies have
,.roved excellent mediums for adVer-
-e@iME.
The biggest thing that could hap
rosi TO advertising down there would
-. for broad-SauSed American adver-
t,sing men to take more interest in
~. These countries await the stimu-
nus of American advertising genius
properly adjusted to meet their needs.
I:It let the American advertising men
nut this in their notebooks: Span
ish is the language of all South Amer
Iea except Brazil. where Portuguese
is spoken BrazilanS are offended if
You write or speak to them in Span