Evening journal., 1918-04-23
n EAR READERS, especially
- Friends iOho tCiU be trying

to guess iVko's the i0riter--
They tell me that all this is
going to be printed in Wana-
makers advertisement in the
paper.
I'm dreadfully excited.
They promise, too, they won't
publish my name, but after that
heading I suppose everybody
viii know. In our town, I'm
sorry to say, there aren't so
many bright wom-well, I guess
/ won't say it.
II seems so funny-all I did
was to take a walk through
Wanamaker's Store, on the
Main Floor from Chestnut to
Market Street, on my way TO
take the train from Broad
Street Station. A thing I've
often done before, but have al
ways done it in such a hurry
Of course, I loved Wanamak-
er's-always did, same as every
body. But--what is it they
taught US in school about a
straight line-that it is "the
shortest distance 10 n given
point?"
Well, my shopping always
seemed to be a straight line to
a paper of pins, a pair Of gloves,
a new suit, or whatever it was
I had to buy without missing.
my usual train home. So I con-
tinually missed what was far
more important than a train
the whole, wonderful, big spec
tacle Of that whole, wonderful
big Main Floor at Wanamaker's,
a store in itself and an incom-
parable store, covering a whole
block, (480 feet long, somebody
told mel.
I've often walked it in five
minutes, although wishing /
could give it ten, or even twenty,
and all the tine turning my
head back, like Lots wife, to
view those beautiful rich laces,
that fascinating new neckwear,
those glorious cases Of silver
and jewels-and-well, Of
course, did have to stop some
times at those irresistible little
tables in sthe side aisles, where
they we're always selling some
thing particularly wanted at a
price that made it a sin not
to get it.
Indeed IL it had not been for
the train forever dragging me
away, / could often have
spent unreckoned hours just
poking round at one single coun-
ter-the notion counter.
Now, don't laugh. Do you
know how many new, interest
ing, helpful little things to make
the homely commonplaces Of a
woman's dressing and a wo-
mans sewing easier and pleas
anter, are being invented all the
time? and that they are al
ways to be found at Wanamak-
er's way, way before they ap-
pear anywhere else?
If you don't know it, you had
better do just what did yes
terday-browse to your hearts
content around the notion coun-
ter and all over the Main Floor.
For once / had the laugh on
the trainl Dashing madly, in
the accustomed way, through
the revolving doors in the Chest
nut Street entrance, I glanced
at my wrist watch, and saw
that having missed it (the train,
not the watch) / needn't catch
It'll And having nothing to do,
and two or more hours to kill,
j determined to walk on slowly
through the Main Floor and
really see it this time.
+ WAS right in the Jewelry
and Silverware Section then
and there.
Visualize a wall literally linz
ed with beautiful silver plate Of
all kinds, forming a background
for the famous Wanamaker
Jewelry Store, and you'll under
stand why l had to stop right
there and then.
On one side are gigantic
chests containing fat silver, on
the other big long cases filed
with precious jewels-diamonds,
sapphires, rubies, pearls and
other wonderful things.
Then close beside these are
more cases containing less ex-
pensive, some very inexpensive
but not less beautiful things,
from the aesthetic or artistic
point Of view. And to complete