Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1918-05-31
GROCERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of CuStomerS-In-
SureS Greater Food Saving.

Grocers of the nation have accepted
enthusiastically the $3.50 basis for the
| purchase of wheat flour and are doing
their utmost to explain the new regu-
latiOn To the housewife. This ruling by
the L. S. Food Administration REQUIRES
each purchaser of wheat flour to buy
one pound of cereal substitute, one
kind or assorted for every pound of
wheat flour. 1t was necessary to re-
strict the use of wheat flour in order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus
Wheat saving pledge cagds were for.
Warded by the Food Administration to
ali retail food merchants, and these
are being signed and posted in stores
| throughout the country. This card
| states 1--WE pledge ourselves Loyalty to
! carry out the Food Administration pro-
gram. In accordance with this order
where the purchaser buys an equal
weight of one or more of the following,
greater use of which in the home
will save wheat:
"COrnmeal, corn -four, edible corn
| starch, hominy, corn grits, barley -four,
| potato flour sweet potato -four, soy
bean -four, feterita flour and meals
! lit ri Al Cd
| buckwheat -four"
| Some confusion has resulted on the
| part of the consumer in constituting
| this $3.50 ruling to mean that an
/ equal amount in value of substitutes
must be purchased with wheat flour
! This is a mistaken idea. The ruling
! states that the consumer in purchasing
| flour shall buy at the same time an
! equal weight of other cereals"
One exception to this ruling is con-
! corning graham flour and whole wheat
| flour, which may be sold at the ratio
! of three pounds to five pounds of
wheat flour This provision is made
! because approximately % per cent
more of the wheat berry is used in the
manufacture of these tioqrs than stand
ard wheat -four.
Another exception is that concern
/ ing mixed flOurs containing less than
I 80 per cent of wheat flour, which may
| be sold without substitutes. Retailers,
| however, are forbidden to sell mixed
! fours containing more than 30 per
/ cent. of wheat flour to any person I'M
a.. Of S11hS
| tutes sold is sufficient to make the to-
| tai amount of substitutes, including
! those mixed in tiOurs equal to the to-
! tai amount in wheat flour in the mixed
! flour. For instance, if any mixed flour
! is purchased containing 60 per cent.
! wheat flour and 40 per cent. substi-
! tutes it is necessary that an additional
20 per cent of substitutes be pur
chased This brings it to the basis of
one pound of substitutes for each
! pound of wheat flour
A special exemption may be granted
upon application in the case of special
~ prepared infants and invalids food
containing flour where the necessity is
! shown.
!
list on the part of consumers in assum-
! ing that with the purchase of wheat
| flour one must cantine the additional
! so per cent. purchase to one of the
substitutes. This is nor the case. One
may select from the entire range of
substitutes a sufficient amount of each
to bring the total weight of all substi-
70 10 ntfrht Of wi
| flour purchased For instance, if q
purchase of 24 pounds of wheat flour
is made Il range of substitutes may be
selected as follows:
Cornmeal, s pounds; corn grits, 4
pounds; rice, pounds; buckwheat, .
pounds corn starch, l pound; hominy,
. pounds rolled oats, 8 pounds
These substitutes may be used in
the following manner:
Cornmcal, s Pounds.-Corn bread, no
-four; corn mullins or spoon bread,
one-fourth flour or one-third rice or
one-thrd hominy; 20 per cent. substi-
tutes in whole bread.
Corn Starch, / Pound--Thickening
gravy, making custard, onethird sub
stitute in cake.
Corn Grits. 4 Pounds.-Fried like
mush, used with meal in making corn
bread
Rolled Oats, Pounds-One-fourt
TO One-thrd substitutes in bread one
half substitute in mullins; breakfast
porridgo, use freely; oatmeal cookies,
oatmeal soup.
Buckwheat Flour, . Pounds-One-
fourth substitute in bread, buckwheat
| cakes.
Hominy, Pounds.-Boiled for din
ner, baked for dinner, with cheese
sauce.
Rice, 4 Pounds-One-fourth substi.
tute in wheat bread, one-third substl-
tute in corn bread, boiled for dinner Ga
bread cuD, as a breakfast food, to
thicken soups. rice pudding instead of
cake or pie, rice batter cakes.
Several grocers have stated that
their customers who strictly observe