Every evening, Wilmington daily commercial., 1918-12-28
j. 5. TRADE JUMPS
IN SOUTH AMERICA
Increases 100 Per Cent Since Out
break of War; Speed Up, Ex-
pert Advises.

New York, Dec. 2S-Unitcd States
manufacturers and exporters have IN
creased their trade IN Brazil and other
South American countries by more than
100 per cent since the beginning of the
war. according 10 j. W Sanger, Trade
Commissioner Of the United States,
Government Bureau OF Foreign and
Domestic Commerce, who recently re-
turned from survey Of the business OPP
portunlties south OF the equator.
Imagine ten large stores in one big
city and one OF these stores dong more
business than all the other nine combined
declared Mir Sanger, and that will give
you some idea OF the position We are IN
TODAY Ii Is an amazing record. We are
nov selling South American countries
more than half Of everything they import.
Our total trade i now counted IN billions
Of dollars
Tho Commissioner said that with the
signing oi a peace treaty practical
certainty within sly months or year,
II Is not s DAY too soon 10 begin making
dci mite plans 10 meet the keen COM
petition IN foreign trade that must come
almost Immediately The hundreds Of
millions ~ dollars invested III ncw factories
and ships he SAID. mean that America
mus Ind fresh outlets for her enterprise
and in ustry.
We need morc and better direct rep
rcscntation Of our manufacturers IN the
important trade centers ~ Brazil and other
south American countries he sand,
This NAV come about through taking the
fullest advantage oi the new Webb Export
Trade ic, or IN other practical ways,
We also need fast and regular
freight service 20 every important port
oi LATIN America said Nlr Sanger
Without il vc viii b. as crippled as a
department store that depends upon
casual messenger boys 70 make its de-
livcrics Then again We must he prepared
10 meet the actual needs Of these countries
regarding the extension Of credits.
The Llggest single incentive 70 foreign
trade Is foreign investments. ntoT-
tunatcly our holdings IN South America
arc practIcally negligible. In a short
tirrc our immense surplus capital will
seek investments. Brazil in partlcul lr,
needs this capital and will pay Us hand
somely for ii
How many people IN tho nited States
X nov that Brazil alone IS larger than all
the nited states yet; except for lis
thlnly settled coast llnc i practically
untouched II Is one Of the richest coun-
trICs il the world and l. dcst med 70 develop
along SIMILAR lines e. our own country
IN the past hundred years i has every
natural n source thst We had and, IN
addition, Others that nature did not give
US Our taking machines typewIlters,
sewing machines, safety ra7ors and \
multitude az other American products
arc standard with Prlzllians today.
II i up 10 us 70 make Just - well known
the thousands of other pToduts that We
make and ;hst they need Just as much.
j. accomplish this. Mr. Sanger SAID Il
wAs nccc Ssary Tor American manufacturers
Il advcrtizc ;heir goods down there.
In south Amcrlca he sald. advertising
methods are crude and much as they were
N the 'nited states 80 or more years ago.
", have scarcely yeven begun use tins
power tEis promoter of shlos and good
will, n south America, continued Mr..
Sanger I have uumlstakAhle evidence
that the people of that country respond
amazingly even 10 the crude forms OF
advertising offered them
Bucp,s AIRES, tho Capital Of Argentina,
hiss splendid new spa pers with circlilatIors
ranging around l50, 600 Kra ihan dalIes
have proven excellent mediums for ad-
NcrtIslnR
Tn. biggest thing that could happen
e. advertising down there would nc for
broad d-cauCed American advertising men
~ AXE more lntereSt n y lhosc coun-
tric- await the stImIlus OF American ad
vertlslnG genus prop rly adjusted 70 meet
tnei- need, Br' ttthe American adYer-
tIsing men pat tins IN their note looks,
spanish - the language ot al South Amcrl-
can eNccp- Krszu. where PortUgIesc Is
sr,okcu Rrs zlhano arc offended L YOU
urite Or >p.aA 20 them IN Span sh