The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1918-12-26

fort has been expended in interesting
people in this proposition and getting
them started on the road to home
ownership, and this is responsible for
many new homes being built in the
city.
Griffith & Baughman also handle a
large number of residence properties
each year and their plan of selling on
terms has helped number to own
their own homes, while their town-lot
department has done a good business.
About year after Mr.. Griffith
came here an insurance department
was added, and this has proven very
successful. They have ten of the best
companies in the country, and now
have in force on their books $4,000
insurance, principally fire, lightning
and tornado, as well as a considerable
business in life, accident and health
insurance. Their method of handling
this business is up to the minute and
this department is also growing.
During the past year farm loan
department was started and while the
business was new loans secured for
Seward county farmers amounted to
$103,500. The success of this bust
ness has convinced the firm of the
demand and they will increase their
efforts and expect to show many times
that amount in the coming.
Another line which was found to be
a winner was the automobile business,
and it is likely that during the past
year Griffith & Baughman sold more
cars than any one firm in Liberal.
They conducted an advertising cam
paign along this line and it was not
uncommon for them to sell two and
three cars in a day.
The working force of the firm con-
sists of Mr.. Griffith, H. M. Goss and
Miss Mabel Granger. Owing to the
fact that Ray Kennedy recently re-
signed they are short one man, but
will have the place filled as soon as
the soldier boy they have employed
is mustered out. Mr.. Kennedy han
died the city properties, which busi-
ness is now divided between Mr.. Grif-
fifth and Mr.. Goss.
H. M. Goss is the land salesman for
the iirm and also looks after farm
loans. He was engaged in the real
estate business at Coldwater for a
couple of years before coming here.
He is well posted on land values and
is congenial gentleman with whom
it is pleasure to transact business.
He is worker and hustler, mighty
valuable man to the firm as we'll as
those who have business dealings with
it.
Miss Mabel Granger handles the
Aetna Building & Loan business, In
surance and Collections. Miss Grain
ger is a very competent young lady.
She has lived here for the past four
years having been with the firm for
the last year and half. She is one
of the most proficient stenographers
in the city, and well acquainted with
the details of the lines she handles.
Griffith & Baughman have one of
the best equipped Offices in this part
of the state, up-to-date Office furni-
ture, dictaphones, adding machines,
a multigraph, typewriters, the latest
filing systems, and several automo-
biles which are used in the business.
There is no guess-work about their
business. Everything is classified and
and the smallest details are
of record.
Another thing we might mention
Griffith & Baughman is
their belief that advertising gets re-
suits. 1t is seldom that a paper is
printed in Liberal that does not con-
tain an advertisement for the firm.
Mr.. Griffith has no hesitancy in say
ing that his advertising in the Demo-
crat has paid well, and the fact that
he keeps at it is proof that he really
believes it. And in addition to the
newspaper advertising done, the firm
mails out thousands of circulars,
cards, posters, folders, etc. They are
probably the largest users of printed
matter in the west. This advertising
is not only paying proposition for
the firm, but it is also a good boost
for Liberal, as the name of the town
is spread far and wide with their pub
licity campaigns.
Speaking of the future Mr.. Grif-
fifth spoke most optimistically. He
sees in the coming year one of ad-
for not only the city of
Liberal but the entire county. Ac-
cording to his ideas the reaction from
the war is going to be to the ad-
vantage of this country, especially