The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1918-06-29

AV4O@O6 ~O4 o
THAT 1%': :ss sasys s to s"; develop 20" 'G yam an s S@zs5ef ss s%5 %s TS S as 5a s' d @@ has invented
You wahc comfort to tn pat of luxury in riding qualities
You demand a car that in outward appearance is INC you ~d YOU family can be proud
h SS %%a n@I "a" @S % a ay /" @ I io5s, IN" that s !" 9 as d"TaS %a as tine the B% %""S ''"""' Up
And wnha a finish in details and in the ensemble ut looks the part your car is to play
Speed you desire equal to any occasion md power equal to any emergency
All these you MAJ obtain in a motor car nd at a price vel within your reach if you
There's the rub how to aecds between those vino claim everything which cal will full
For makers are not ormodet There's no p,~a. on auocve nor restriction on the
After all H'f t as claims @ iSss, Just H sSF " one, t" p decide seoq, no claim a, nne been
So s s4 e% s sa ' a@ '' E% sa fs the % spso sas4"s. y You 's sn d % %a:o" the sr quality Tg
By riding in it you car verify or ahumove all claims as to spring suspension. balance ant
1 My o ooa aT -sSsu4 S 9T S%r any !M sr y s%s Sn brakes aas " g yon sd 9 taps asFsg '%5 Of the %o handling
All these are an omn book to the man whO viii read ant can interpret
So after ALL YOU need only accept III word of the salesman fo"-wen for the most i'm.
These me. the reliability of the car and its gasoline consumption
sSH%yf sd in' F" a tendency to claim" reliability unlimited '' '" economy '" the va"
Since this is 50 what is III. formula for accurate selection of a motor carr
Claims are all right but only proofs count o. that is the Maxwell slogan
R@ 5o sa o5' BUSINESS S1a5 s9 a d iao'S s@ GS " "% "s aa of p %Soo1'''''' proof and believing
T, h% an sgoyso d % official r 5% nS p sS ss @s sn% ss,S Sse those tive most elusive but
minute Nh Ut @ a%a s he " sS:1 '"%" g q A q "a 5a9, he tho %" %aI "F g "SG ca It's s' aSnG S@ S sc
That m stand. the worlds record for reliability the Official Record
1 AN a, @ asa n Of & ao RS Test n "a standard stock mod" Maxwell covered OOaa mile" /" a"
That also is the Official World long distance record
a hFo OVER The The & MassSa % o%an oa" @G9S Shss %s 6 So 8 % mn a FSs5s 1%@% 2 S s %sa%s9 s s"%".
More than 5000 Maxwell owners entered and the average of all those axwes was 2o4
miles per gallon Of gasoline. Chat was for U S standard gallon Add 20 per cent mile
ages and you hyea6 for Canadian Imperial Gallon
That also stands a world record for gasoline ECONOMY
AS ' sg %s d 1t T $500 Ma ms. 9sts"" 1%s i id on" %S G u %oaya adjusted car '' /" average
Nrw we're they hren by actry employees or delrs- the rules specified that only acml
owners or memberd their families could compete
SO there's one car in the selection of which YOU can be sure absolutely sure
T Ta T' h g9 an" "o a yoa aS to- "S sS GG IN 's aa eo e% s yoa ns f% s Msa%sn beyond ""'o"
A A&s 9 asa%S ss%. . OF a essr 1Ss 's IN. nd fSs ; S"%a % % 1sna sa BE Ss soaong in , g ss art. "%s
available to you
Then if you are willing to accept mere vrbl assertions IN the selection of ymr car
that is your privilege of course
But II you want car ttm official test has proven every claim made for it that car
must be Maxwell
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