Shenandoah herald. [volume] (Woodstock, Va.) 1865-1974, 1918-05-17
GR0CERS HELP
IN $3.50 PLAN
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
'osT CARDS IN STORES.
Explain New Wheat Ruling to
Thousands of Customers-In-
sures Greater Food Saving.


enthusiastically the $3.50 basis for the
purchase of wheat -four and are doing
their utmost to explain the new regu-
iation to the housewife This ruling by
the U. S. Food Administration requires
each purchaser of wheat -four to buy
one pound of cereal substitute, one
Kind or assorted, for every pound Of
wheat -four. 1t was necessary to re-
strict the use of wheat -four in order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for.
varded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, I'VE pledge ourselves Loyalty to
carry out the Food Administration pro-
gram. In accordance with this order
we will not sell any wheat -four except
where the purchaser buys an equal
weight of one or more of the following.
a greater use Of which In the home
will save wheat:
"Cornmeal, corn -four, edible corn
starch, hominy, corn grits, barley -four,
potato flour, sweet potato -four, soy
bean -four, feterita -four and meals,
rice, rice -four, oatmeal, rolled oats and
buckwheat -four"
Some confusion has resulted on the
part of the consumer in constituting
this "50-50'' ruling to mean that an
equal amount in value of substitutes
must be purchased with wheat -four.
This is mistaken idea. The ruling
states that the consumer in purchasing
-four shall "buy at the same time an
equal weight of other cereals"
One exception to this ruling is con-
corning graham flour and whole wheat
-four, which may be sold at the ratio
Of three pounds to five pounds Of
wheat -four. This provision is made
because approximately 25 per cent
iAlOl z VI Tic UGLY 10 uSCb inc
manufacture of these flours than stand
ard wheat flour.
Another exception is that concern
ing mixed f1ourS containing less than
so per cent. of wheat -four, which may
be sold without substitutes. Retailers,
however, are forbidden to sell mixed
tiours containing more than so per
cent. of wheat flour to any person I'M
less the amount of wheat -four SubSti-
tutes sold is sufficient to make the to
tai amount of substitutes, including
those mixed In fiours, equal to the to-
tai amount in wheat flour in the mixed
-four. For instance, If any mixed -four
Is purchased containing 60 per cent.
wheat -four and 40 per cent. substi-
tutes it is necessary that an additional
20 per cent of substitutes be pur-
chased. This brings it to the basis of
one pound Of substitutes for each
pound of wheat flour.
A special exemption may be granted
upon application in the case of special
Iy prepared infants and invaiids' food
containing -four where the necessity Is
shown.
Some misunderstanding seems to cX-
ist on the part of consumers in assum-
ing that with the purchase Of wheat
-four one must confine the additional
80 per cent. purchase to one of the
substitutes. This is not the case. One
may select from the entire range of
substitutes a sufficient amount of each
70 bring the total weight of all substi-
tutes equal to the weight Of the wheat
-four purchased. For instance, II a
purchase of "a pounds of wheat flour
| is made range of substitutes may be
selected as follows.
Cornmeal, 8 pounds; corn grfts, 4
pounds; rice. pounds; buckwheat, 2
pounds; corn starch, l pound: hominy,
2 pounds; rolled oats. 3 pounds
These substitutes may be used In
The following manner:
Cornmeal s Pounds.-Corn bread, no
four; corn mullins or spoon bread,
1ne-fourth flour or one-third rice or
3ne- third hominy 20 per cent substi-
mites in whole bread
Corn Starch, Pound.-Thickenin
gravy, making custard. one-third sub
;titute In cake.
Corn Grits, Pounds.-Fried like
nush. used with meal in making corn
bread
Rolled Oats, 3 Pounds.-One-fourth
% one-third substitutes In bread, one
lalf substitute in mullins; breakfast
oorridge, use freely; oatmeal cookies.
>atmeal soup.
buckwheat Flour, 2 Pounds.-One-
fourth substitute In bread, buckwheat
axes
Hominy, Pounds.-Boiled for din
Ter. baked for dinner. with cheese
sauce.
Rice, Pounds.-One-fourth substi-
ute In wheat bread, one-third substi-
rute in corn bread. boiled for dinner "a
bread cut), as a breakfast food. to
,hicken soups, rice pudding instead OF
,ake or pie, rice batter cakes.
Several grocers have stated that
their customers who strictly observe
the II wheatless meals each week find
it necessary to buy substitutes in ad
aition to those ordered under the 80
81 plan.
Harvesting kelp.
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