The Nevada County picayune., 1918-10-10
HOLD YOUR BONDS F YOU WOULD BE
 TRULY PATRIOTIC
cLtaGlNG TO LIBERTY LOAN s=- cuR,TtEs cC2E5 NEXT IN lM-
 PORTAhcE TO BUYING.
ITS GOOD BUSINESS, TOO
Procession cS These United States Bonds After the War VIII
 Be Source of Pride.

3t. Louis bankers and members Of the Liberty Loan Organization are ern- ohasiZing in the present drive the value of Liberty Bonds as a perrna. nent investment Second only In i'm. portance to purchasing bonds is hold ing on ID them To buy bonds with the view of simply fulfilling a patrt ottc obligation, then selling them s poor patriotism and defeats the prin- cipaI economic benefit which a na- tional loan Is supposed 10 effect.
 l. can be readily seen by even an amateur n finance that buying Lib erty Bonds and shortly afserward se.5- ing them is not heip.Eg the govern. ment much. The person who buys your bond secondhand would probably have purchased one direct. 30 thai when you dispose of 2 bond you elimI- pate 8 possible subscriber to a new Issue
 The United States government wants your money for at east the duration of the war. and until the last of it's public loans has been made for win ming complete and final victory When the war is over 1t matters less what disposition holders make of their se- curities The government then will not be borrower in the present sense and it's bonds will enter the general classification of investments.
 A Subject for eoAssina.
 The great mass Of intelligent citi- senz seem well to und and ap- preciats thls feature of the loans No doubt of this Is left by the relatively few transfers Of Liberty Bonds in the open market when the vast size Of he issues s considered. An enormous ma iartty of holders are clinging 10 their bonds, and doubtless will continue to do 80 indefinitely
 l. will be a matter oi great pride and something 10 properly boast of in years to come for individuals and fami- lies 10 own the original Liberty Bonds which they acquired during the initial sales Of the several Issues Next to evidence of honors won In the field. there can be no better badge Of true patriotism and Amerieanism than proof of helping the nation financially 10 win the var.
 And h addition to the patriotic fea ture the material side Is to be consld- cred. No parent can bequeath a more substantial and surer inheritance to children than wealth in government bonds and no corporation could possi- ply have it's surplus in an investment one-halt as good. The temptation may arise 10 sell your bonds, but the part of sound financial policy and patriot ism is to hold them always.
 insurance Companies Buy
 An excellent idea of the value of Liberty Loan Bonds as an investment proposition can b. had from the co- lossal purchases of the first issues by insurance companies and the volume of applications al.-ady made for the Fourth Loan Tha big oId-iine com panies figure heavily as buyers. and life companies throughout the country have acquired mas We holdings.
 No class Of corporations Is more eau tiOus in the matter Of investments than life insurance companies In re- cent years they ha been hedged in by rigid laws cover ag the variety Of securities Into wL.ch reserve funds may be placed Tn companies have in their employ the most expert and sagacious bond me-, Q be had. and the safety of policy -hol6ers depends large ly on these buyers.
 In ordinary times bond houses with 4n issue of misee; ;laneeus bonds to .ell. whether municipal or corporation. can get no better endorsement than that they may be purchased by insur ance companies Il constitutes a sorj of hall mark of value and is based upon the Wsll known caution of tn, fife companies In securing investments for their funds.
 The manner in cich life companie9 he country over 5eye taken Liberts Loan Bonds dem tastrates what th oest-trained body 7; security buyers ] thinks of them as investments, Incl dentaIly, no bets~r advertisement could be written for life insurance company than one telling poltcyhold srs that the funds securing their insur. ance are anchored a Liberty Bonds.