Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1918-02-17
IDEAL CARS HAVE
BEAUTY AND COMFORT
Tee Anderson Outlines Points
Necessary to Economy
and Efficiency,

| N!c- president and commercial
manager of Iupp Motor Car cor
poration, lce NnlcTson says
we have hoard of wartime bread
'rd wc may have to eut Il before W.
are through We have hcurd Of war
time this hud wartime that. through
iH long li.t ~ necessities and ohliga
uuus Nhy then. should We not con
Nd'r % wartime nutomouilc7 Sure'y
'his, next To food and shelter. one os
the things most Necessary to our h-
1Jsriul efnunucy should bc the
most influenced Ly war times Which
ionos us TO tho question. what
.tbEht WARTIME automobile to be p"
20 the way pf thinking of those
who have given most thought 10 thln
subject IT would seem that wartime
automobile ought 20 be economical to
run and maintain capable of Eving
long. hard service. easy aud incxp"u-
flNo tu repair and keep iu condition.
ti unusual performing ability COM
Portable to drive and ride In and
pleasing To the eye Most people WI
accept he first four quslttie, AZ nee
q q surN. but VII que ton tie last tNn
. hrsN uhl'ttUts would be right "
. comfort and beauty were obtained at
q h.Eher cost or al the oSpense Of the
more practical qualities. But since
comfort ana tcHuty can he obtained
Win little or no extra expense. and,
moreover, add positively 10 the eff
G. eucy ~ the car. why should they
D. a.. tt,iv lr,Ta In a L..
Wartime carr tegtgulry In times likc
these We are euiiueh TO all OF the
legitimate pleasures We can secure
without al propnrtiouate sacrifice.
There is n,t shortage Of gasoline.
Of this We have teen assured by men
tt losc husln, ~ II is 10 safeguard our
refour,cs Nevertheless gasoline In
ON, Of the things that We should
save. Therefore the ideal wartime
eau should show q marked saving In
fuel consumption The fuel board at
NpruInr'ou recommended a saving o.
Ht lepst % pes cent
'''iiilU metals are not scarce, but
1r" needed for government work
Hence the wartime car should not
prI. tv dos Eurd 20 use az nttla OF
those metals a. possible. hut 10 fur
ih'I conserve the supply by reuulr-
uF 'hc minimum of repairs and re-
l.uO rWcnts Shorter wheel base.
lighter weight better workmanEhip.
ul affect this most necessary con
t"r,UiiOn
"Ih, ideal wartime car should be
rlsy tu repair This not only con
serves material but labor a. we'll '
49l the money which labor costs
m, car whose simplicity 81 con
t'ru.run enables .hc owner to make
.F D.. Il
mrUH increases TIE profit on that
owner. iu}c.taeut
".uN HF 90 comfort one NJ the
JrCuuus uf am Automobile rs To con
-, r.r human energy as well as time.
uos any one douut that the COM
f.rali" 'Nty 1dinE. smooth running
,nr lurHurNes moro energy than the
uncomfortable. rough riding MOSTLY /,
IIwIuE un"
"Ih. rNIcr'o- who odmtrs comfort Il
us onr ~ the qualities necessary In "a
wartime r'T WIl suH hold out on ..
beauty llr WiIl insist that beauty in /
adds uutlluE Possibly not. II II Tx
90. .ur3 rf lrHJt expense hut beauty
.sf ut..EEI costs nothing. Again, " ls /
. f.aflrl ~ sEu aut workmanship. 4
D. mo- Nuishup lp certain point costs
t.r.. UfIr more tIru ltS opposite and
...I.. longer Thus, ~ us who com
mare 90 their disadvantage, the loose
Uarrg vkv1ri yet serNiceahlc uni
rurilN - the German soldiers would
got substitute them for nc trim
a.f't md equally serNioeuhle UNI II
forms uf our own boys.
'Tro,r men trr the requirements 4
nr....af. Tor wartime uymubil%%
tuu tu the everlasting gredh Of W.
.t...IHI|u manufacturer uf tulh