Arizona republican., 1918-01-13
ALI UTO ESSENTIAL PART IF [|FE
 HE THINKS
STUDEBAkER VICE PRESIDENT SAYS MOTOR DEVELOPS
 WAY WE LIVE TODAY

People who apply the name of pleasure to the automobiles of to- day certainly have not taken the time to give the matter serious thought" says $. E. Lannis of the Arizona Motor Sales company. AS matter of fact, the automobile is a part of our modern way of living and doing things. It is as essential to our mode of life and conduct of business as the express train, the fast freight, or the nationwide tele- phone system.
 Tt would be impossible to conceive i of the conduct of personal and busi- i ness affairs without the automobile today, as it would to conceive of handling modern business without fast express trains, fast freights, telegraphs and long distance tele only become an essential part of modern life, but it has been greatly responsible for the development of the way we live and do business to- l day. It has made the wonderful business achievements which we ac complish in the r months of the year possible
 "A well-known authority recently estimated that so per cent of the automobiles in use in this country 1 today are used by farmers. l think it is really an over estimate. To my knowledge, 1,37764S of our A. 291,6S4 cars registered July 1st, 1917, were in the F east-north central and west-north central farming states About 75 per cent of the population in these states is in the | country and towns of less than 2,500 population. In the state of Iowa, there is one automobile to every eight people. and nearly as many in the surrounding rural states. There has been an increase of nearly 90 per cent in registrations in these states from July 1st, 1916, to July 1st, 1917.
 "The necessity of the motor car to modern life is responsible for this almost universal use of the automo- bile in the country sections of these farming states. One car to every eight people is better than one car to every two families. An analysis of the rural life, not only in these states, but in all parts of the United States is a revelation to the man whose thoughts are based on the way farmers used to live ten years l ago. Any or uOZen or more great farm papers published in these cen tral states sells nearly B per cent of it's advertising space to farmers who advertise special sales of blood ed stock.
 '"The automobile has made the success of these sales possible be- cause it has increased the radius of the farmers operations from five or six miles to fifty or sixty miles He thinks nothing of getting into his car and driving fifty miles to g stock sale-and he can do it in tht same length of time that he uset to drive ten miles to town.
 The automobile has been thu greatest emancipator of the farmer. businessman It has developed tn. average farmer into a big bushes. man. benefited the smaller farmer immeasurably, and changed the so cial aspect of farm life in general
 There is no need for us to worr, about whether the automobile is necessity or a luxury. Regardless o what we say or do, or how we argu, for reason. the automobile will an swer for itself-and it is bound t, demonstrate it's necessity and utility just as it did when it saved Franc, at the Marne.'