Norwich bulletin., 1918-02-15

only save a largo amount of labor but it saved the consumer large .amounnts of expense.
 MT. Vaughn and George Young of Taftville spoke on the method of de- hveries and stated various experiences and ways in which the standardization plan could be applied
 John J. Morgan, formerly adverti>r ing agent of the N. r., N. H. & H. R. R. Co, in a short talk to the members of the Eastern Connecticut Chamber of Commerce said: "
 think you are a bunch of live workers and it gives me great pleas ure to rub shoulders with you here this afternoon. .N Now the principle think in an organization like this is [ ostart right and then go to It. Pick out a point and then make that point your objective and don't stop until you have attained it. If you have task for some member put him on to it and let him do his best. Support him; don't talk. Show the people you are alive and doing things. If there is a pessimist in the crowd get rid of him. Bury him. You'n make mistakes at first but you will be showing the peo- pie that you are trying and that you will succeed.
 MT. Morgan was given a rising vote of thanks for his services and talk l of the day.
 | WiIlimantic Invitation Accepted. Chamber of Commerce to hold ths
 March meeting in that city was ac. cepted
 Previous to the business meeting oi
 the Eastern Connecticut Chamber oi Commerce luncheon at which 75 was served in the dining hall of the hote
 and the following menu was served: Cream of Tomatoes-aux Crotons
 Roast Prime Ribs of Beef-Dfsh Gravy
 Mashed Potatoes-Carrots in Cream Apple Pie with Cheese
 Cigars ' After the luncheon Presiden Vaughn introduced John J. Morgan
 the speaker of the day and he said il
 part:
 II As an organization of business men
 it is your job to, make the cities ant
 towns of Eastern Connecticut bette
 known-better known to the citizens
 and better known to outsiders. Yol are surely not going to sit by and le Western Connecticut obtain industria
 supremacy at your expense. You hav so many advantages that the folk who live in other sections of the stat do not have, that you ought to fee
 rather sorry for them. But what ar you doing to tell folks elsewhere abou these advantages? You know all abou
 the industrial opportunities of you
 town, your shipping facilities, an
 your splendid location. But all thi
 knowledge isn't worth anything unti
 you begin doing things with it.
 Something Ought to Be Done. |, You win all agree with me in say |. ing that something ought to be dons 5 Fine. Let's start something. A prop
 osition that does not lead to action i
 like saying Polly, want cracker? r to parrot. The parrot hands it bac T and the conversation goes on indefin itely over cracker that nobody care 8 about in the first place.
 After you have found out your sell 6 ing point, then comes your big jol = You must sell the city to it's citizen s You've got to arouse them to a knowl q edge of their city-how good or ho' . bad it is and what it's advantages ar You've got to find out what you'y d got at home.
 Buy Space in the Newspapers. Now you are ready to do some a6 : vertising. Don't depend upon fire = pubicity-for. goodness sake. It if worth just about what it costs-an = that's nothing. When you advertis r buy space in the newspapers. Wh; 1 you want to get is favorable opinic If of your town in the minds of peep e outside the town. You want to ha, if the folks of your town so proud ,- their town that other people will en1 ,. them. Pretty soon the word will g . around that your town is good tow "a to live in and to do business in. That = dvertiSing-getting favorable opiI Ia ion about your goods in the minds s people.
 Don't Be Pessimist. j. If you start this work, stick to If Don't be a pessimist beca use you don if see umpty ump results right away. .- pessimist is man with a belly acl l., in his brain. A pessimist is continl i ally losing the game before he begin le He's the fellow that's taking u r. poorhouse hill, one hill at a jun
 He ought to be covered with fertil " ger, buried somewhere or planted IS mushrooms.
 te Let me impress upon you befo Is you do any advertising. that you mu to tell the exact truth about what y, > have to sell Therefore, you mu Iy have your town or city so that y, ,e can tell the exact truth about it. 1e Far too many business men imagi d that advertising is only valuable wh nt it keeps away from the facts. A ss vertising is only successful in buildi
 a business or selling a city when