Omaha daily bee., 1918-07-28
new MOOR CAR
COMPANY BRINGS
PLANT TO.OMAHA
Moore Corporation With Capt.
tai of Million Dollars to
Build TWo-WheeIeG Cars
in Gate City.

Another industry has been added to
the manufacturing activities of Omaha
in the selection of this point, last
week. for the manufacturing Of the
Moore car, an innovation in motor
circles.
The Moore corporation, with a cap
'ital OF $l,000000, and which is now
located at Indianapolis, will locate its
factory here and begin the work OF
fabrication of its cars about October /.
1t will temporarily occupy half Of
the factory building being erected at
Twentieth and Boyd streets for the
United States Carburetor company.
w. G. Moore, inventor of the car, and
president of the corporation, was in
the city last week, and with Henry R.
Gering Of the United States Carbu-
rotor company, and J. M. Gillian. in
dustrial director Of the Chamber of
Commerce, went out to the ground
where the new factory is being
erected. -
II selected Omaha" said Mr..
Moore, "as a site for my new plant
for a. number OF reasons. First, be-
cause of the commercial! aggressive
ness of the city, as shown in its Mn
nense weekly bank clearances; Sec
ond, because of its splendid transport
tation and distribution facilities;
third, because of the fact that it IS be-
ing made the regional center of man
ufacture by many large eastern con-
Germs; fourth because 50 per cent of
its laboring population are home
owners, testifyins to the stability of
its laboring supply; fifth. because OF
an almost complete absence in the
.city's history of serious labor trou-
bles; and sixth, because the character
of the population of Omaha insures
fine class of young men who can be
trained in highly specialized indus
try, because of the educational facili-
ties of the city. which insures intel
ligence."
Two.Wheeled Car.
Mr.. Moore spent 100000 in per-
fecting the Moore car, which is .
two-wheeled automobile, adapted from
the motorcycle and light runabout
motor car. A test machine has been
in continuous service for two years
and has demonstrated great efficiency.
The little car is provided with 36-inch
half-elliptic springs, bucket seat, with
full spring upho1stering, three speed
gear shift, instrument board, shaft
drive, unit power plant, generator and
storage battery, electric light and
other modern equipment
All the running gear and machinery
of the car is completely enclosed, and
protects the driver and his clothes
from oil and dirt. 1t is built as an
ideal light auto-vehicle which is
adapted to the needs of the business
or professional man as pleasure or
business car. 1t is handsome in de-
sign and appearance, and because OF
the small wheels at the side can be
started from perfect stop, and may
be controlled from the footboard
while in motion, and the wheels let
down for slow movement where
traffic is crowded or the roadway is
slippery.
The little,car makes IS miles to the
gallon of gasoline and its upkeep cost
IS; i very '"NI. 1t is built to retail at
The new company has already
booked orders for $500 of the ma
chimes. 1t will have a large market
for its Output in Japan, China, the
Argentine Republic, Spain and other
countries where the city streets are
narrow and congested, but where the
engineering of this compact car will
permit of its traffic through narrow
and crowded thoroughfares. A NUM-
Der of Japanese orders are already
booked
Start October I.
The company will commence the
work of turning out cars for COM
mercial purposes October |, and at
that time another unit, to duplicate
the present building, 'will be COM
menced, and when completed will be
occupied as factory by the Moore
corporation, which will employ 200
men at the start
The entire car is protected by nu-
merous patents, both of mechanism
and design, in this country and
abroad. 1t is thought the car will
develop and expand the two-wheeled
tauto-vehicle business as it has never
before been thought possible.