South Bend news-times. (South Bend, Ind.) 1913-1938, 1918-04-23
WILL ADVERTISE
WAR TIME FOOD
Merchants Will Display All
Kinds of Conservation Ed
ibIeS Liberty Week.

While Liberty loan bond statesmen
are endeavoring TO make this Lib
erty week. banner one in the sale
Of the third Liberty bonds the mer-
chants of South Bend, as well as
those Of every other city. town and
hamlet in the state and nation, are
asked by the national food admins
tration to do their bit in the food
conservation line.
The government has designated
the week Of April % to p as Lib
erty week. not only in the sale Of
Liberty bonds, but in the advertis-
ing Of the need of food conservation
TO win the war
South Bend merchants, whether
they be grocery, dry goods, hard
ware. drug merchants, or whatever
they happen 10 be, are asked 10 join
with the government in advertising
the fact 10 the people that certain
foods must be conserved, and i'm do
ing this conserving, other foods
should be used in the place Of the
ones needed to be conserved.
The merchants are asked to lend
their windows TO the government for
this week That is, they are asked
TO place displays in them, advertis-
ing what foods should BE saved and
what foods should be used.
For instance, there is a great
shortage of wheat. and an over sup
ply of potatoes The merchant is
asked 70 advertise this fact by an
attractive display in his show win
dow
Advertise War Food.
George Robertson and Howard
Emmons. local food administration
publicity deputies, have received an
urgent request from Niger Heller
state representative of the food ad-
ministration's publicity department
to in turn urge upon South Bends
the great need for the
observance OF this week by the
making Of attractive food conserva-
ton window displays They are
urged 70 bring home by the dis
plays the fact that the people should
substitute potatoes for wheat.
Some of the local merchants are
already complying with the request
of the food administration, but all
Of them are requested 70. In fact,
they are urged 10 aid the govern
ment in this way The administra-
ton desires at leas. 5000 such win
dows in Indiana this week. In
these displays a number of
suggestions are offered by the food
administration
II Is suggested that where stores
do not have suitable windows for
the potato and wheat dis
plays. that long tables and booths
he used. This applies 70 banks and
institutions OF that kind.
For a simple window display. ii
is suggested that the central fea-
ture be a bushel Of potatoes heaped
i'm a basket with a few larger placed
loosely around the basket. The
main sign could he. Potatoes Are
Loyal They Have Done Their
Bit by the Nation Let's DO ours
by Them. Make Potatoes Save
Wheat"
For a more elaborate display. a
consisting of a large
American Flag with a two-tier
pyramid with n heap OF potatoes as
the apex There could be an angle
or shield at the top. Grouped
loosely around the pyramid could
be number of dishes made from
on the other side OF the
pyramid could be a few sheaves of
wheat. showing the abundance of
potatoes and the scarcity of wheat.
Signs could bear out the great need
for the use of potatoes in order to
save wheat.
Still another suggestion is TO
make potato soldiers by using a very
small potato for the head on a
larger one. with pegs for legs and
arms. a brown paper soldier hat
could be placed ON the head. and d
tiny American Flag tied 10 one of
the arms The sign could read, We
Have Enlisted for Uncle Sam. Join
the Ranks OF the Potato Patriots
by Eating Is and Saving Wheat"