, 1918-08-22

sort of war service, instead of shining
shoes-while American blood runs so
freely on the other side.
Women Big MASTERS.
But when it comes to this kind of
self-pampering women spend far more
money than men. Figures secured from
one large department store give some
interesting s%idelights on possible eco
Monies. It's sales of toilet goods last
year ran about 1.3 per cent of its total
sales. Thus for every million dollars
in sales its customers buy $4,000
worth of toilet articles. Apply this
rate to all the stores in the United
States and you have n total of n
bered millions. The term toilet goods
Is very elastic, including both neces-
sary and unnecessary articles, but the
conscientious war saver no doubt
would class one-third of these items as
partly dlspensable, such as perfumery,
certain soaps, powders, rouge toilet
waters, so-called beauty compounds,
and the like.
Americas women are highly scent
ed. We live in an atmosphere redol-
cnt with ambrOsia. From almost every
woman one passes on the parade
streets of the cities there comes an
aura of roses, or perhaps ~violets. Our
girls demand scents, in infinite variety,
not only in perfumery itself, but In
hundreds of products. Merely to graft
fly Cur sense of o~lfactory luxury we
spend tens of millions of dollars an
nually. Yet in France the husbands,
brothers and sweethearts of our WON
en- and girls are sweating and fighting
in noisome places mid the stencil OF
disease and death. The odors they gel
are of g%unpowder and blood. Surely
we can spare some of our perfumery
money In the cause for which we sent
them abroad.
If 1t were possible to estimate the
money spent by women In New York
alone for %hairdressing and beauty cul.
ture 1t would undoubtedly run into the
tens of millions. One hairdresser in
the metropolitan district states that
within eighteen months, or since Amer
lea entered Ii war, he has built up n
business that nets him seven hundred
dollars n month.
A woman proprietor of n so-called
beauty establishment says hat fifty
customers bring her a revenue of $780,
900 a year, that she realized n clear
profit of $4,000 on powders, creams
and perfumes, that she sold sets of
cosmetics Mt seven hundred dollars
each. Thousands of women pay fancy
fees for hair waving, tinting and
bleaching. One concern
twelve colors, ranging from black to
golden blonde. Much money also goes
for removal of freckles, wrinkles treat
ment, face bleaching and so on. The
manicure bill In New York is enor
nous, and the c%hiropody outgo large.
These places are furnished in the ut
most luxury. If only we could i'm
press on women Of this class the dread
full hardships our American youths are
undergoing in the great cause!
The lesson ought to sink home to all
women In America, who in greater or
lesser degree, let their good money go
for such futile vanities.
1t is estimated that a million men
and women throughout the country are
giving to the Turkish baths an aver
age of a dollar n day. Thus we have
a total Of $685. 900, 600 a year. To this
we can add perhaps half as much for
massage, attendant fees, special treat
ment and incidentals.
Bathing is commended. but most of
us, at least those who nave the Turk
ish bath habit, can take our ablutions
ut home. The soldiers in Europe don't
have Turkish baths. We imagine we
need them here. We eat big dinners
and fill ourselves with rheumatic de-
posts, poison ourselves by %gormandiz-
Ing. We contract colds because our
systems are too badly clogged to throw
off the germs. 1t is when we are stuff
fed with rich viands n all sorts of
luxuries that we turn to the Turkish
bath for relief. Why not discipline
ourselves during the war and transfer