The circle banner. [volume] (Circle, Mont.) 1914-1939, 1918-05-31
CROCERS HELP
IN $3.50 Plan
SIGN PLEDGE TO CARRY OUT
FOOD ADMINISTRATION
PROGRAM.
POST CARDS IN STORES.
Explain New Wheat Ruling to
Thousands Of Customers-ln-
sures Greater Food Saving.

Grocers Of the nation have accepted
enthusiastically the $3.50 basis for the
purchase Of wheat -four and are doing
their utmost to explain the new regu-
lation to the housewife This ruling by
the U. S. Food Administration requires
each purchaser Of wheat flour to buy
one pound Of cereal substitute, one
kind or assorted, for every pound Of
wheat -four. 1t was necessary to re-
strict the use of wheat flour In order
that the allies and our fighting forces
abroad might be assured of an ade-
quate supply of wheat to meet their
vital needs. This supply must come
from our savings because we have al
ready sent our normal surplus.
Wheat saving pledge cards were for
warded by the Food Administration to
all retail food merchants, and these
are being signed and posted in stores
throughout the country. This card
states, eve pledge ourselves loyalty to
carry out the Food Administration pro-
cram. In accordance with this order
we will not sell any wheat -four except
where the purchaser buys an equal
weight OF one or more Of the following,
a greater use of which in the home
will save wheat:
"Cornmeal, corn flour, edible corn
starch, hominy, corn grits, barley -four,
potato flour, sweet potato flour, soy
bean -four, feterita -four and meals,
rice, rice flour, oatmeal, rolled oats and
buckwheat -four"
Some confusion has resulted on the
part Of the consumer In constituting
this "50-50' ruling to mean that an
equal amount In value Of substitutes
must be purchased with wheat flour. |
This is a mistaken idea. The ruling |
states that the consumer in purchasing |
flour shall buy at the same time an |
equal weight of other cereals"
One exception to this ruling is con- |
corning graham -four and whole wheat
flour, which may be sold at the ratio
of three pounds to five pounds OF
wheat flour. This provision is made
because approximately 25 per cent
more Of the wheat berry is used in tho
of these fiours than stand
ard wheat flour.
Another exception is that concern
Ing mixed flours containing less than
80 per cent of wheat -four, which may
be sold without substitutes. Retailers,
however are forbidden to sell mixed
fiours containing more than so per
cent. of wheat flour to any person I'M
less the amount of wheat -four substi-
-utes sold is sufficient to make the to-
al amount of substitutes, including
hose mixed in fours. equal to the to-
al amount In wheat -four in the mixed
1our. For instance, II any mixed -four
S purchased containing go per cent
wheat -four and 40 per cent. substi- [
utes 1t is necessary that an additional
20 per cent of substitutes be pur-
,hased This brings it to the basis OF ,
me pound of substitutes for each
POUND of wheat flour.
A special exemption may be granted
lpon application in the case Of special
Y prepared infants and invalids' food
flour where the necessity II
hown.
Some misunderstanding seems to ex-
st on the part of consumers In assum-
ng that with the purchase of wheat
our one must confine the additional
0 per cent purchase to one OF the
institutes. This is not the case. One
nay select from the entire range OF
Institutes a sufficient amount of each
D bring the total weight of all substi-
utes equal to the weight of the wheat
our purchased For instance, II
urchase of "a pounds of wheat -four
made range of substitutes may be
elected as follows:
Cornmeal, pounds; corn grits,
ounds; rice, 4 pounds; buckwheat
ounds; corn starch, pound; hominy, o
pounds; rolled oats, 3 pounds. b
These substitutes may be used In
lie following manner:
Cornmeal, Pounds.-Corn bread, no Q
our; corn mullins or spoon bread, b
le-fourth flour or one-third rice or
le-third hominy; 20 per cent. substi'
ties in whole bread. q
Corn Starch, / Pound.-Thickening Il
ANY, making custard, one-third sub
itute In cake.
Corn Grits, Pounds.-Fried like :,
ush, used with meal in making corn =
cad.
Rolled Oats, 3 Pounds.-One-fourth
one-third substitutes in bread, one y
IL substitute In mufins; breakfast -
fridge, use freely; oatmeal cookies,
tmeal soup.
Buckwheat Flour, 2 Pounds.-One-
urth substitute in bread, buckwheat y
kes. =
Pounds. Boiled for din
r, baked for dinner. with cheese
uce. Dc
Rice, Pounds ne-fourth substi- til
te in wheat bread. one-third substi- TO
te In corn bread, boiled for dinner q
cad cut), rs a breakfaat food, to
cken soups, rice pudding instead Of up
Re or pie. rice batter cakes. no
several grocers have stated that nj
Dlr customers who strictly observe
, II wheatlsss meals each week find
to buy substitutes IL ad- I'm
ion to those ordered under the So CO..
piala ~