The news scimitar. (Memphis, Tenn.) 1907-1926, 1918-11-05
Shop Now.

mas are spread over a Pc
Rod of several weeks instead OF await
ing the last few days before Christmas
a great relief will be afforded the rail-
roads.
There is another bit Of propaganda
that is not SO easy to explain" stated
Secretary Flowers. This Is the de-
mand that only useful presents be given.
This Immediately gives rise to the ques.
ton of what is useful. The jeweler will
tell you that jewelry Is useful, The per-
fumer will tell you that toilet water is
useful. The shoe man and the clothier,
the milliner and the furrier, all VIII
declare their, goods are useful and
should be included In the list OF appro-
pirate Christmas gifts.
"As a matter of fact, l suppose that
the degree Of usefulness OF a gift de-
ponds largely unpon how great the de.
' sire of the purchaser may be, About
the only thing that the Christmas shop
per can do in this case Is to follow his
own Judgment and let his purse n his
conscience be his guide"
Bar Special Clerk.
The ruling of the war industries board
that retail stores for the Christmas
trade are not to increase their sales
forces has been moderated to a certain
extent and all stores will be allowed
to employ as many. statesmen or sales
business in November, 1917. This win
mean that 1t will be permitted that ex-
ira sales people be employed for the
Christmas rush and that the general air
OF, hurry and hustle will not be absent
from the shopping district this year.
''Of course some belated shopping is
to be expected, n as a consequence
the stores probably will be busy as usual
concluded. but the constant urge of
advertisements, the flaming banners
across Main street and Madison avenue,
all pleading for early shopping, should
have its effect and the big rush OF
Christmas buying should all be out Of
the way weeks before the coming or
Santa Claus"
The following resolution has been
unanimously adopted by the executive
committee of the American National
Retail jewelers. association, to-wit;
whereas, The members OF the
American National Retail jewelers. as
ISOLATION sincerely and earnestly de-
sire 10 cooperate fully n freely with
the government Of the United States
In its war program, Id,
Whereas, The members OF this as
ISOLATION nave viewed with much graft
fication the recent modification Of the
position originally X by the coun-
eli OF national defense In the matter
Of " SnTvS! Therefore Be 1t Resolved, that
In6 AXBCuLIN6 CoEl1AtlikN0o Va NhS $1,000
can National Retail jewelers. associ:
alton do hereby pledge themselves, n
likewise respectfully urge upon every
member OF this association, the many
evidences Of whose patriotism already
assures their heartiest cooperation. to
conform to the requirements OF the
council OF national defense with the
utmost loyalty and support, and 70 that
end do specifically urge upon eacn ana
every member of this association that
VI unitedly adhere 20 the ollowi
conditions, to-wit:
~ That we undertake not to In
crease u working force by reason OF
the holiday business, over Int above
the average force employed at other
seasons of the year.
(2) That we undertake not to In
crease the normal working hours Of our
employees during the Christmas season:
G) That we undertake to foster and
encourage in every consistent manner
the spirit OF early Christmas shopping
and notify our respective communities
NAT loyalty to our government and its
requirements demana tnat the Christ
mas shopping period be spread over
the months Of November and Decem-
Der.
the purchase of timely gifts, the use
fulness and permanent character OF
which are SO marked a feature OF our
Industry, and to discourage the. prac-
tice Of engraving our merchandise.
as That we further undertake to
restrict our deliveries Of merchandise
to the minimum degree and, to that
ind, encourage the carrying Of their
own packages by our customers wher-
ever possible and. furthermore. to ex-
ert every endeavor to avoid a conges-
ton of the transportation facilities Of
the country in the month Of December.
And Be 1t Further Resolved, that
copies OF this resolution ne forwarded
10 the council Of national defense and