Arizona republican., 1918-12-25
YEARS OF SUCCESS
 STAND BEHIND THE
 GREAT KISSED KAR

Not stunt. car; not a freak car; but just a dependable, steady, practical car'
 These words of George H. Reuben, head of the c. H. Reuben Auto com pany, agent for the Kissel Kar de- scribe the products of the Kissel Motor company as none other can. For the Kissel Car is built first and last to give it's owner long service at a small expense, and for people who want a car to use under all conditions all the time, a car that will look good but wear better.
 The Kissel company, as a matter of fact, is one of the oldest in the United States. It bears the distinction of being one of the few automobile concerns in the country, which have had a long life without once reorganizing. While it's products have never sold sensationally, they have steadily become more popu- lar, and today the Kissel company probably has as many devoted follow CTS among motor owners as any in the country. The reason is the fact that having once obtained a customer it generally keeps him, whereas other companies with senationa1 sales rec ords find it hard to keep the same cus- toners from year to year because their products, made to sell, are not satis- factory in the long run.
 The Kissel company, composed of l George and William Kissel, the latter in charge of the engineering end of the firm, first had its beginning as man. ufacturer of gas engines. It was not l long, however, when it branched out into the making of motor cars, and for l the last twelve years it has been a | steadily growing concern. At the pres ent day it is reckoned one of the most recuredly established motor car com- panies in the country.
 The Kissel products have always been made, not so much to sell fast but to please the customer. They are pre- -eminently cars built to satisfy Perhaps one of the reasons for the constantly growing popularity of the Kissel Kar is the implicit confidence George Kissel, head of the company has in his products. Thousands o Kissel owners now feel the same con. fidence in their cars.
 The Kissel Kar has another distinc. ton to it's credit; the distinction o being the first car on the market to bt equipped az the now famous and al most universal "All Year" car. Ths all year car was made possible by thu | designing of a specially constructed top, which in winter would make tn. car perfect closed car and in sum mer an open car. The idea of the all year car and top was originated by tn, Kissel company, with view of provid ing a car ideal in every way for us, the year round, no matter what tn, l climatic conditions.
 Needless to say, the all-year car tool ( 1>o ! quickly followed by scores of imita tions. The Kissel Kar retained tn distinction. however. of being the on perfect car of it's type; the only ca whose all-year top is perfect as t. looks, easily changed in character an, easy and practical as to use.
 Just as the quality of the Kissel Ka has won the confidence of it's owner and success in the United States, has won its way into the confidence 0 the people of Arizona.
 Three years ago today the Kisse Kar was an unknown quantity in thi state. The number of cars of the nov celebrated make in the state could b counted on the fingers. Many moto car owners were scarcely aware of tn existence of such car
 Then MT. Reuben entered the scene lie Knew what the hlSSei Mar wa from a first hand study of it in tn east. and he knew it's sterling qualit would establish it quickly here, as ev anywhere. Three years ago he becam state distributor in Arizona for tn : Kissel Kar. and set about the task C , introducing q practically new car in : new field.
 l The results of those three years hay amply justified Mir. Reuben and tn kissel eompany's faith in their car. To