New-York tribune., 1917-12-16

III &All lC lSnC eNacIly Vne same, OF
course; reincarnations are
like the original-they are Of tho age
-, mich they are born-but the fundamental
Il of the shop is there, even though orange
III have replaced the old oak panelling and
tn.,,r;st curtains hang at the windows where
-. beavv wooden shutters used to be.
Tho atmosphere is thcre-the same atmos-
.,.re which pervaded the dingy little shops
sh,re old gentlemen in knee breeches and pow
s.r.d wigs bent over tables covered with pom
S.,ors tomes-the atmosphere of the bookshop
80. il was commerciazed; when book
lin, was a profession and not business.
~ho.s were the good old days before one or
I.,.d hooks BY mail from the lists of the 'best
,,u.rso published in the daily newspapers;
,hsn thought and imagination were put into
~, selection Of the volumes; when the axiom,
S.boose your books as you would choose your
friends" really meant something.
But the spirit Of progress and commerce
,usbed the little shop to the wall and built IN
=. stead the emporium with plateglass win
Sows filed with shiny new volumes, advertised
br earish posters. Behind these windows are
s.rs Of shelves on which rows and rows Of other
,binv volumes are neatly stacked, and from
,b,se the salespeople select for one the books
s.b,t everybody is reading" and which are,
therefore, the only ones to be read!
Il does seem a pity-but away with regrets
here IS the sign of "The Sunwise Turn"
There is luck in the name to begin with, If
wu remember the old Eastern superstition
a turning with the sun. Once you enter the
Mo. low-ceilinged room, with its long tables
ard low shelves covered with books, with its
comfortable chairs and its little blue fireplace
Won forget to long for the musty old shop that
!, M more. and sit up and take notice Of the
'thngs that are
You feel the atmosphere of the place as soon
syou enter ii, but it may be some few minutes
bsfore the realization comes to you that this IS
rnsthing more than modern revival OF the
little old bookshop; that behind it all is really
biz idea-an idea so big that it would be dlfil-
,plt n predict lust how far it will reach. For
tits the aim and ambition of the founders OF
@The Sunwise Turn" to make 1T not only
booksbop. but a clearinghouse for ideas
Perhaps I can explain this better If ] quote
from the "broadside" which the shop is send
ing to its friends.
SAs soon as you begin to regard books As
IDEAS and ideas as equipment" the pamphlet
Sy,. 'the whole face Of the world changes for
book.seIling. We saw The Sunwise Turn
when we opened it. making thoughts and Gre
alive imagination its merchandise. We wanteu
hearry these forces more into the thick OF lie
and work than they arc now. More than any
ether orc thing, perhaps, VIC were determine"
70 deal always professionally with ideas and 10
call always upon some source of real kno"i'
edge for authority on any question "hlch c@n''
to US"
A NEW KIND OF BOOKSHOP
The sunvise Turn" was founded less than
twoyears ago by two women-Mlss Madge Jeh-
bon. a magazine writer, and Mrs. Mary Now
bray.Clarke. an art critic and lecturer on art
These women have always been omnivorous
readers, and their opinions regarding books
have become as law and gospel to the friends
who were in the habit of consulting them on
the subject. And out of this very thing grew
the idea Of the new kind of bookshop, where
they could help a wider circle of people toward
what was really worth reading.
So "The Sunwise Turn" was born. They
we're fortunate in securing just the right sort
Of setting in the low-ceilinged room on the
lower floor Of quaint old English building.
Artist friends planned the furnishing ana
decoration Of the room, Miss Jenison ana
Mrs. Clarke selected carefully their first little
stock Of "really worthwhile books" and The
Sunwise Turn" bookshop opened its doors and
its bookshelyes, and, most important OF ALL
the we-stocked minds of its founders. to
public which had long needed just such
centre.
Situated in the midst Of the textile district
one Of the first visitors was young silk mer-
Giant in search Of books on the subject OF sllk
and its manufacture Authorities on the SUD-
Jet were consulted, and small library, when
has proved exceedingly helpful, was made up
lot the young man.
furrier around the corner came to learn
something Of the fur-bearing animals, and row
ms shop boasts Of a shelf filled with interesting
volumes Of the habits habitat and value OF
hese And thus the idea Of furnishing small
libraries which would really fll the indindual
needs Of the various professions and trades
Became reality.
The libraries SO planned have been OF the
most diverse types. There have been munlci-
~i libraries, comprising twenty or thirty vol
umes sent 10 the municipal buildings in several
snal cities; trade libraries like that supplied
"the silk merchant and the furrier; library
NA.l