Chicago eagle. [volume] (Chicago, Ill.) 1889-19??, 1917-09-01

COMMERCIAL FILM
COMPANY TO ThEFORE

one sue OF tne MIN industry tnat is
beginning to receive the attention that
1t deserves is the commercial adver
Using by means of moving pictures.
In quiet, unassuming manner, three
or four companies in Chicago have
been manufacturing commercial films
at an immense profit. SO busy have
they been that their plants are run
ming day and night.
One of the newer companies, the
American Commercial Film Company,
10 s. Dearborn street, Chicago. ILL.,,
has also had exceptional success un.
der unusually difficult conditions.
They started their business in 1915,
during the war, in very quiet unas-
Stunning manner. Today the business
is so firmly established that the direc.
tors have authorized an increase in
capital so that needed equipment may
be purchased.
The American Commercial Film
Company presents many features that
will interest the conservative investor.
In the first place, no more experiment.
tai work is necessary to make the
| business a success. Experimental work
will be done. to be sure, but only to
improve a product that is thoroughly
known by wideawake advertisers.
Secondly, the profits in the business
are unusual as well as being very at
tractive. The best point in the whole
matter, however, is that the company
does cash business at all times.
There can be no question IN the
light of the investigation that The
Bankers Journal has made that at the
price that is being asked for shares in
the company, $40 per share, the par
value of the stock, the stock Of the
American Commercial Film Company
is one of the best investments to be
purchased at the present time.
The tangible assets of the COM
pany would not include two processes
that are invaluable to the company.
Both secret processes have done much
to put the company in the front rank
as producers of commercial films. One
is the production of an entirely new
class of advertising film that has the
trade name of "Moto.Ads." These are
motion picture advertisements made
from pen drawings and animated by a
special process, somewhat on the or.
der of animated cartoons. The other
process solved problem that has
been I'm existence since the early days
of the moving picture industry-that
of films I'm colors. After two years of
research and experiment the company
now owns and controls exclusively the
American process production of adver
Using films in colors. The value OF
the color process will be noted imme
diately. II would seem that the dis
covery of the secret process of cor.
rectly coloring films places the Ameri
can Commercial Film Company in a
position to dominate the field of ad
vertising by moving pictures.
The fall campaign of the company
will be energetic. o.,
II is certain that few companies
have the great opportunity for success
that is the lot of the film company
The feature of the proposition that
appeals the strongest to The Bankers
Journal is the fact that the compan.
Is incorporated for such q modest, sum
For a company with the reputation o
the American Commercial Film Com
pany, and for one that has done sc
well in SO short time, 100000 is &
very small sum indeed.
In recommending the stock of this
company we call attention to the fac
that without any sales effort durin,
the second year of its existence thu
company earned, above all expenses
% per cent on Its entire capitalization
And this was accomplished in spite O
the fact that bona fide orders repre-
senting net profit Of $4,000 had I,
be cancelled or refused. '.'.
Il would not do to confuse tn,
chances of this company with those o
company engaging In only straigh
pictures. The field of the commercial
film has only been scratched, TIT
company's stock is cheap at the pa
value.-The Bankers Journal.