The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1917-06-04
HONEY FOR SALE
12k Cents a Section; Chunk 10
Cents LIB.
Mrs. G. J.. Saville

L
Three hundred pounds Of chunk
honey were sold and Mrs. Saville has
ordered her advertisement dropped
until her bees make more honey.
Another advertiser in the same pa
per had orders for twenty-five gallons
of home-cured lard-her entire sup
ply-the same day the paper came
out. Others sold from $40 to $40
worth Of eggs each from small adver-
tisements inserted three or four
weeks in the setting season. One ad
was inserted in a local paper six
times for $3.50 and the result was
the selling of 1000 setting eggs at 80
cents per dozen. The local houses
were paying only Is cents per doz-
en-, and the eggs must be delivered to
town, whereas these were sold at the
home. Buyers coming after the eggs
saw the fowls and as a result a num-
Der of fine cockerels were sold at fan
cy prices.
Since the coming of the automo-
bile into general use home selling of
advertised goods has taken a decided
jump, and farmers are quick to rec
ognize it's value as a means of a
keting their goods. Motorists think
nothing of a ten of fifteen-mile ride,
incidentally to a farm where they
have seen an ad for fruit, fresh eggs,
butteF vegetables or some other of
the hundred and one products of the
farm. These are luxuries to the ur-
ban people and many are willing to
pay a premium in order to be sure
they are fresh. Many farmers and
farmers wives are taking advantage
Of these conditions and marketing
their products at their own doors. An
ad in your home paper unlocks the
door to such a trade, and makes
known your whereabouts to those
who are eagerly scanning the want
columns for such products as yours.
Across Three States
Another place where an ad in your
country paper opens up a valuable
trade is from those who have moved
away from their childhood homes, but
who still take the old home paper as
a means of keeping in touch with
there. They like to "send back
home for the good old country prod
ucts and get them from those they
know. The honey advertisement men
toned above brought one order for
fifty pounds across three states from
an old resident of the community
living in North Dakota. Orders
from such sources may not be many,
but they prove a very profitable result
from local advertising. The question
then is, What constitutes a good ad?
Catch the Eye.
The first thing of course is to
the attention of the largest
number of readers. With the ordi-
nary products of the farm this point
gives little difficulty for almost ev-
is interested in obtaining
good food supplies at the lowest pos
price. Your ad then will cause
readers to stop and read further,
to find out more regarding
wares which you have already dis
or possibly to find out what
he identity of your product is. After
the interest you must hold
and augment it by answering the
questions in the readers mind and
still Withholding. enough to allow you
interest wanes. Originality in your
wording and presentation of the facts
the reader and kindles a de-
sire to find out further what you
have to say. Truthfulness is neces-
sary in it's simplest and plainest form.
Apparent Misrepresentation has lost
many a would-be purchaser.
Hit the Nail.
In the simplest and most concise
language you can command set for
ward the merits of your goods, keep
Ing in mind the people whom you
wish to interest, and answering the
Inquiries which will be uppermost in
heir minds. For instance if you have
fruit for sale prospective GUS
will want to know the variety,
amounts in which it will be sold,
something of the quality of that
and whether or not you deliver. ,
rhe next thing in mind is the price
Ind IL that is satisfactory, where they
IAN place the order. The more brief
Y you a completely answer these
questions the greater will be the ef- :
ectiveness Of your ad. Other prod -,
lets will demand that you emphasize &
'ther points. but always keep in mind g
md answer the questions which
would arise in your own mind were
'ou in the prospective customers v
lace.