New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-09-14

erty Loan committee, WI" iva
have been working 10 perfect an ehi-
Gent organization, are realized, enough
enthusiasm will be generated among
the people during the coming sales
campaign TO make each of the l3,OOO,-
600 inhabitants of the New York dis
trict want to become the owner OF at
least one of Uncle Sans war bonds.
Selling Campaign Outlined
The selling plans which are to be pat
into operation to this end were an
nounced yesterday By Arthur NJ. An
Gerson, of J. p. Morgan e. Co, who IS
executive secretary Of the distribution
committee for this reserve district.
"For the last three weeks" said Mr.,
Anderson, 1.-The necessary work OF or
ganization in the Second Federal Re-
serve District has been we'll under way.
We did not need to wait until the
terms of the loan had been formally
determined. When Secretary McAdoo
releases the final details this district
will be fully prepared to start active
work. We have organized in greater
detail than last time. On extremely
short notice the Liberty Loan Com
mittee made most successful cam
paign for the first loan. Those who
are working with the committee feel
sure that they can count once moro Oh
the cooperation of all individuals in
this district who helped last spring.
Having organized more extensively ana
intensively, and having started sooner
than we did before, we are putting on
the firing line thousands more than We
did in the first campaign.
Thorough Canvass of Trades
Zone feature of the work developed
most carefully is that OF the trade
committees. We propose to canvass
in the most thorough fashion the retail
trade OF the city, both as regards en-
ployees and customers. In this work
we RELY upon the labor organizations
for hearty support. We cannot do
without them in this branch.
1--WE have picked out the trades
which are to be represented by their
own committees. There are almost
hundred of these. We have selected
Of the total number OF
chairmen. who will be requested TO
form their own committees. We are
working along these lines in the sec,
ond campaign because We wish to AVOID
duplication Of canvasslng among the
mercantile and industrial plants o.
this city
"Outside OF New York we are equal
" hard at work. We hope that every
community with population of 1--WE
hundred or more will have its own COM
mittee, which will operate under the
supervision Of the chairman OF one OF
the eight districts into which the re
serve district is divided. On these
subcommittee, also, we look for the
earnest assistance of the labor men,
District Divided Up
The Liberty Loan Committee, it is
explained. will have working under 1t
three great committees which Will COW
er respectively the fields Of the state
banks, the national banks and the trust
companies. The Distribution Commit
tee. to which is entrusted the detailed
work of the campaign will have an
executive committee. To the Distribu-
ton Committee is given the double
task of organizing every possible KIND
of publicity for the bonds, and of sell
ing them. This Federal Reserve Dis
trict, taking in New York State and
parts Of Connecticut and New Jersey,
has been divided into eight parts, and
a subcommittee in each of these d.
visions will direct every phase OF the
work in that district. The eight dis
trict committees will look after the ac-
tiyities of other minor committees, OF
which there probably will be one IN
every community Of five hundred or
more. Just how many Of these local
there will be has not been
as yet. although the ground
has been prepared for them most
thoroughly.
The members Of the distribution
committee are: Allen B. Forbes, OF
thur VI. Anderson, Of J. P. Morgan &
Co.; F. Q. Brown, Of Redmond & Co.;
Moreau Delano, Of Brown Brothers;
Guy Emerson, vice-president. National
Bank of Commerce: George W. Hodges,
VI AtHulNh' liOhSco u W. a. W NV
nor. jr. of William A. Read e. Co.;
Ernest lselin. OF A. lselin & Co.; y.
Dean Jay, vice president, Guaranty
Trust Company; G.. II. Kinnicutt, OF
Kisscl, Kinnicutt & Co.; Charles L.
Mitchell. president of National City
Company: Ray Morris. OF White. Weld
& Co; Acosta Nichols. of Spencer
Trask e. Co.; Lewis +. Pierson. chair
man of the board, Irving National
Bank; +. y. Potter. of Potter, Choate
& Prentice: {. s Sargent. jr., of Kid
der. Peabody & Co.; James Sheldon. of
Lee. Higginson & Co.; Frederick
Strauss. of J. & W. Seligman: Everett
B. Sweezy, of Harris, Forbes E. CO.: A.
X. Westcrvelt. of Harvey Fisk & Sons.
The executive committee Of the dis
tribution committee is made up as fol-
lows: Everett 2. Sweezy. chairman;
Arthur VI. Anderson. executive secre-
tary: Charles f.. Mitchell. y. Dean Jay
and Guy Emerson: Craig Colgate, of
Colgate, Parker & Co., assistant execu-
tive secretary.
Frank A. Vanderlip. president Of
the National City Bank, will address
a large number of bankers and bond
statesmen who worked for the success
Of the last Liberty Loan campaign. at
a luncheon TO be given to-day at the
u, rlnh