The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-02-15
Money Talks
TO
Fruit Growers
BY
Northwestern Fruit Exchange
No. redistribution
TO FRUIT GROWERS:

In previous talks | have frequently
emphasized the necessity of very wide
distribution of our produce-of spread
ing the crop out thinly over the mar
kets of the world and developing the
consumptive capacity of each of these
markets to the very maximum.
wonder if many of you realize what
has actually been accomplished in this
regard? There has been good deal
of criticism of the marketing agencies,
some of it deserved. no doubt, but
some of it undeserved, and ] am under
the impression that much of this criti-
cism arises from lack of information
as to just what is required to make
this business a success, and just what
has been accomplished, as well as
what yet remains to be done by
GROWERS as we'll as SHIPPERS.
When the EXCHANGE started in busi-
ness six and half years ago, the
great bulk of the fruit from the North
west was being shipped to few large
centers: New York, Chicago, Boston
and Philadelphia. The smaller cities
were, to large extent, being supplied
from the big centers by local freight,
thus adding to the expense and the
cost, and curtalling consumption. The
EXCHANGE recognized the import
ance of developing as many carlot
markets as possible, for it has always
followed in the fruit trade that con-
sumption multiplies rapidly in markets
that are converted from an L. c. l..
basis of supply to carload basis.
Therefore, the EXCHANGE concen-
trated its efforts right from the begin
ming on the smaller markets, and dur
ing its very first season made sales in
1863 different markets. 1t took lot of
patient, persistent and costly effort
to make first sales, but the effort was
well worth while, as initial orders were
nearly always followed by repeat or
ders, due, of course to the merit of the
goods. A few years ago TEXAS was
entirely barreled apple market when
Colorado entered the territory and cap
tured the market and enjoyed it almost
exclusively for long time. Then the
Northwest introduced its fruit in that
territory and the business has incre ased
steadily. In a number of these Texas
markets, the EXCHANGE made the
first sales. Just note the number of
markets in Texas to which the EX-
CHANGE has sold and shipped our
Northwest apples in carload lots. Some
of these towns, venture to say, you
never heard Of.
In a growers meeting which | at
tended some time ago, someone asked
me how closely the EXCHANGE works
the different trade territories. | told
him From the largest cities down to
WATER-TANK TOWNS" and that is
literally true. There isn't town in
the county that can by any possibility
either consume or distribute fruit and
produce in carlots that the EX-
CHANGE doesn't work. We don't sue
ceed in selling in every one of them, of
course, but new markets are made
every year, and the EXCHANGE has,
long string of markets to its credit,
that is, markets in which it has made
the very first carlot sales of North
western apples.
During the six and one-half years
from 1910 to 1916 (up to Dec. 28th) in
elusive, the EXCHANGE has employed
484 different markets. | am going to
print the complete list of these mar
kets, and rather think it will open
the eyes of some of you:
LIST OF MARKETS USED BY
NORTHWESTERN FRUIT EX-
CHANGE:
Seasons 1910, 1911, 1912, 1918, 1914,
fO1E anI 1Q1A (fn nan OQfhl
UNITED STATES
Alabama - Birmingham, Montgom-
cry, Mobile, Selma.
Arkansas Jonesboro, Little Rock.
Ft. Smith.
Arizona Bisbee, Douglas, Globe,
Phoenix.
California Bakersfield, Fresno, Los
Angeles, Oakland, Pasadena, Rich
mond, Sacramento, San Diego, San
Francisco, Santa Anna, Stockton.
Colorado-Boulder, Colorado Springs,
Denver, Haxtun, La Mar, Pueblo, Ster-
ling, Trinidad.
Connecticut Bridgeport, Hartford,
New London, Stamford, Waterbury.
District of Columbia Washington.
Florida Jacksonville, Tampa.
Georgia - Atlanta, Augusta, La
Grande, Macon, Rome.
Illinois - Bloomington, Champaign,
Chicago, Decatur, Freeport, Peoria,
Rockford.
Idaho-Lewiston, Pocatello, Wallace.
Indiana Evansville, indianapolis,
Muncie.
Iowa Burlington, Cedar Rapids,
Clinton, Council Bluffs, Davenport,
De Moines, Dubuque, Fort Dodge, Ke-
okuk, Marshalltown, Mason City, Oel-
vein. Ottumwa, Sioux City, Straw
berry Point, Walcott, Waterloo.
Kansas = Anthony, Arkansas City,
Bazine, Beloit, Bison, Brownell, Clay
Center, Clifton, Coffeyville, Columbus,
Concordia, Dodge City, Eldorado, En-
poria. Fort Scott, Great Bend, Herring.
ton, Hoislngton, Hoxie, Hutchinson,
independence, jamestown, Kansas City,
Kingsley, Lawrence, Luray. Manhat-
tan, Marion, Mcpherson, Morganville,
Morland, Neodesha, Ness City, Oak
ley, Olpe, Osborne, Ottawa, Parsons,
n n