The Dickinson press., 1917-03-17

WhyofHoll'
APPLIED CERAMIC ARTS IN THIS COUNTRY BID FAIR
to lead the world. Clay has become in one brief quarter Of a
century the foundation, the superstructure and the finish of
buildings. Cement is but clay in one OF it's many forms, brick,
hollow tile, wall and floor tile are one and all materials which
owe their existence to clay.
WE HEAR MUCH AND LEAD MUCH IN RECENT YEARS
about the freproof qualities of hollow tile buildings. We
learn, too, of it's heat, sound and moisture retarding qualities.
All very true, readily admitted by everybody, but needed only
by the few advance builders who have given study to the
subject. Why is this? Simply because risk never yet de-
TERED a man from engaging in an undertaking which prom
Used profit. The fact that a hollow tile house is a safe building
to quarter a family and household effects in, is not the real
consideration which recommends homes of this material.
1T IS THE ECONOMIC GROUNDS AND THE ECONOMIC
reasons which do appeal to the advance builders and which
should and will appeal to all builders and those contemplate
ing building. Now just see how logically all other claims
subordinate themselves to this main talking point.
THE BUILDING OF HOMES IS UNDERTAKEN BY w
classes of people. First, by those whose desire for a home
prompts them to erect a building that will fulfill their ideal;
second, by operation or speculative builders.
SUPPOSE WE TAKE THE SPECULATIVE BUILDER
first. Why should he pay more for a hollow tile house? 1--WE
will add here that a hollow tile house will not cost to exceed
S per cent more than frame, and in North Dakota it should
cost less, for lumber is freighted from 1000 to 1900 miles
into this territory) Simply because he is not in the business
to see how cheaply he can build. The cost is merely incl
dental. It is in the sale, not the building, that his profit lies.
It is no use building if he cannot sell. 1t is of but little more
use for him to build if he has to carry for a long time and
sell at property prices. He must get a good loan, sell in a
quick market, and at a price which will net him a good profit,
in order to make a success of the operation; and there is no
doubt as to which of the two operations, one wood, the other
hollow tile, will sell the more readily, at the better prices,
and get the larger and more ready loan. w." ,.
THERE IS WHERE THE VALUE OF HOLLOW
tile lies as a building material. 1t is in the price homes or
buildings built of it bring in the open market. Not the price
at which the homes can be built. Of course the elements of
safety from fire, economy of fuel and low cost of upkeep
play their part, but in a secondary way only. They are the
elements which influence the lender, the purchaser or the
renter, and in turn the builders who are marching with the
procession, not marking time. ....
THE HOMESEEKER FOR HIS PART, WANTS A BUILD
ing which will not have to be painted every couple of years
or look shabby. He wants a building which will keep him
warm in the coolest of weather. He wants a home that will
r look substantial and not rapidly grow seedy or take his last
=. cent making repairs. He wants a building he can rent at a
good figure if he finds it necessary for any reason to give up
the place himself. He wants a building he can sell readily if
he wants to leave the neighborhood or city; and he wants a
home he can raise a good loan on without trouble, if he wants
to use the money in his business or requires it for any purpose.
North Dakota (
w. j. Elliott, Manager