New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-29
By SAMUEL HOPKINS ADAMS

By SAMUEL HOPKINS ADAMS
Minneapolis St Paul. May 30-For three in succession
Printers Ink Cup awarded that club which makes the best
of opportunities has the Minneapolis Advertising
Forum and becomes its In large
the thorough fearless and consistent work of the
Forums Vigilance Bureau Moral uasion the watchword Of
the organization but the advertiser recactrant
there the law and full readiness invoke it. In many
places have found merchants and advertisers Indifferent
contempuous toward the local advertising organization
ignorant of its existence Not Minneapolis Mention the
Vigilance Bureau of the Minneapolis Forum local dealer
and you will elicit response be appreciation it may
be profanity. But they all know about it.
In consequence this city Of the safest places shop
United States Even the tricky Technology of merhan
dng has been all but eliminated and those sly perveons Man
churian Fox Partisan Ivory Iceland Fox wide Gmbes Com
neca of the United Stae Hudson Seal and the like
seldom appear the local prints Not only the Forum effective
locally but extends activities into the national field and has
materially aided the National Vigilance Committee in inves
LEGATIONS notably that of the Ford Tractor Company
garded with confidence by the straight merchants and with alarm
by the crooked and the support of the two principal
dae The principles which has fought for and established and
quietly but steadily broadening thoroughly permeate the
entire commercial fabric of the city.
But the Forum did educate Minneapolis by purely pacific
methods Its trail by empowered path OF peace
1t has had troubles There McCafrey for instance and
McCarey was the earlier days typical of the nrooted belief
that mans strictly his he Peases and
the public be Vanderblted Mccartney Q are his Banum
csoue nals) manager of the White Sewing Machine Company
perpetrated this somewhat Banumesque bit of adversng
Five New Standard Rotares Department Store Dealers
Ask $4,000. Sale price. $245O.
Now Standard Rotary machines at $24 SO would
be good bargain But Mr. McCafreys exhibits not
Thew were old models by the local Standard Rotary
agency for two previous When this model priced
not $40 but $3.50 Moreover of the Mccartney speci
mems was considerably marred When Ira Henhorn then sece
ary of the Vigilance Bureau called MIR McCafrey to sus
sest change the manager in inauspicious mood
You're barking up the wrong tree. said he. We don
advertise"
Then who inserted thsa inquired the secretary exhibiting
the offer quoted above
81 did" said McCaGrey. I'VE don't advertse-often
DO YOU think" inquired the secretary, mildly that the
word new justified that the $40 department store price is
corectp
Mr. McCafrey did think He thought quite emphat-
;cay He also thought other things such that Mr.
Henhorn buing in that Mr. 1enthons criticisms were
ncad for dspeasng and that he
McCafrey needed advice how he should run his business
He further suggested other localities where Mr. Henthorn might
feel more at home But the Vigilance Secretary also Scotch
He made few remarks of his which, while free of certain
npa,menv quality that had characterized McCafeys obser
vaons less but rather to the point hey then
held open debate sewing machines the meaning or the "oo
and legal aspects the art and practice or adve
Using AT conclusion Of the debate Mr. McCaey said that
he had msconcved the and activities OF the bureau
promised to adhere considered in his future excur
sons into print
News spreads rapidly in the mercantile world Soon 1t be-
known that the Vigilance Bureau meant business ha
couldn't be bued and that had the law behind it. The big
stores got back the AT least two OF the local new"
papers were friendly Here and there small advertiser "ouio
show fight but in ninetynne cent OF the cases nor even w
threat of recourse to the If the Portland Ao
Club successfully prosecuted circus the Minneapolis advertising
Forum paraeed the by persuadns the local menasee 10
amend its claims. The Longeow Gardens had been using
car signs with the legend Largest Menasene the Oounuy
Evidence wa. quietly collected by the Vigilance Bureau that sew
e other menages larger and presented to the manage
.nt which edaey withdrew the untruhtul cards and sub
s;ituted others
all vigan organizations, the
suede shoes