Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-08-25
APPERSON WITH
SILVER IN N. Y.
Famous Dealer Takes on Pio-
neer Line; Cowden Now a
Factory Distributor


r. ]. Church, salesmanager for
E. L. Cowden, distributSr for APP
person cars, has just returned from
the factory at Kokomo. Ind. He an
nounces a new contract for the COM
ing season, whereby e. L. Cowden
has secured direct factory connec-
ton with the entire Central Penn
sylvania territory, under his juris-
diction. Their experience with the
Apperson and the endorsement they
give it by assuming such a large con-
tract is backed up by the judgment
of c. T. Silver said TO be the largest
distributors of motorcars in New
York city. Mr.. Silver has just an
nounced his alliance with Edgar &
Elmer Apperson, of Kokomo, Ind,
in the designing, building and mar
keting of a new S-cylinder Silver
Apperson car, which will be offered
in wide variety of open and closed
models and will first be shown when
the curtain rises on the New York
Automobile shows, the first week in
January.
The automobile trade and public
have speculated with considerable
curiosity and interest as to what car
would find representation in, his
palatial building on Broadway at
Fifty-seventh street AS a matter
of fact he has been offered the dis
tribution of upward of forty cars in
the last six months, and either per-
sonally or through trusted Heute-
nants. has carefully investigated the
merits of practically all.
The Apperson Brothers, with their
enviable experience and reputation.
new and modern factory, amply
| financed with their own money, ap-
pealed particularly to him, as pos
sessing that degree of merit essential
to the carrying out of his ideals. At
the Apperson plant .he found a
! skilled organization that had run
/ the whole gamut of motor car evo-
luton. He found it under the per-
sonal control and supervision of the
Apperson Brothers, whose name and
fame date back to the very infancy
| of the motor car industry.
/ Twenty-Five years ago they built
the first automobile in this country,
and this car is now exhibited at the
Smithsonian Institute at Washing
ton. Ever since they have ,ex-
ercised an important influence on
the industry, bringing out from year
to year, constantly improved pro-
duct. For quality, sturdiness and
speed, Apperson cars have always
ranked with the best. 1t will be re-
called by many that Barney Oldfield
first became famous through the
! consistent victories of Apperson
cars, which he piloted.
t. etvEly a
happy augury of the new connection,
that this year-1917-marks the Sill
yer anniversary of the Apperson
Brothers as automobile manufac-
turers.
Best of all. Mr.. Silver found the
Apperson Brothers both ready and
willing to cooperate with him in
his ambition to place on the mar
ket a car that would set a new stand.
ard in completeness. thereby com
bining Apperson skill and experience
with Silver body craftsmanship.
C. It. Silver has been responsible,
for much OF the development in spe
, cial automobile bodies. Silver bodie
have for years been famous for thei
i distinctiveness always typifying ad
J vance style. Inadequate chassi
dimensions and sturdiness, however
nave hampereu tne QeNelopment o
Mr.. Sllver's ideals in the past. TIL
new Silver-Apperson chassis IDEAL,
meets these requirements, and tn
: full weight of this experience will
find expression in his new creations
!, which will incorporate in addition
to his own original ideas, every wortl
: while feature of all tlae leading
American and foreign cars. with tn
objective of combining more beauty
z grace and comfort than anythin
vet offered.