The sun., 1917-06-07
NORTHCLIFFE
HEADS BRITISH
MISSION In U. S.
Named to Succeed BalfOur.
Who Returns to Foreign
Office.
WILL JOIN ACTIVITIES
Duty Will Be to Coordinate
British and Allied
LabOrs Here.
KNOWN FOR AGGRESSION
Recognized as One of the Most
Powerful Men i'm Eng
land To-day.
KNOWN FOR AGGRESSION

LospoS. June s--Lord Northciiffe, at
the request OF the War Cabinet. has ac-,
cepted the position OF head OF the British
var mission in the United States In
succession to Arthur J. Balfour, who Is
70 return 10 his duties at the Foreign
ONCE.
Lord Northcliffe's task will be to CO.
and act in concert with the missions OF
the Entente Allies and OF the American
and Canadian Governments. He has
made many visits to the United States
and Canada. He was born at chapeli-
sod, County Dublin, July Is. 1855.
Great Britain has chosen as her rep
resentative In the United States one Of
her most able and energetic private citi-
sens and a man who is sometimes called
the power behind the throne of the Lloyd
George Government Save for the Pre-
nier himself. Lord Northcliffe is gener-
ally considered the most forceful Of
Englishmen.
Lord Northcliffe is best known as q
writer and newspaper proprietor. but
his activities and his influence are far
reaching. He controls among other
newspapers the London Times and the
London Daily Mail. He has a con-
trolling interest in great Newfoundland
paper mills and in other mills at Graves
end. His other business interests are
manifold
Eneny t0 "lauadling."
A prominent figure before the war be-
gan, as much for his revolutionary
methods OF getting out an Engli8h news
paper as for anything else. since the
war he has come gradually to be recos-
niscd as one Englishman who fully ap-
Dreciated the tremendous task to which
Great Britain had set her hand He
eecame the arch enemy OF '.muddlins
through" That was why he could up
set the AsQuith government last winter
and make Lloyd George Prime Minister
with a totally reorganixed scheme OF
things
Before that Lord Northcliffe had been
largely responsible for the final awak-
enIng In England to the necessities OF
supplying guns and shells without num-
Der, especially heavy shells He worked
INCREASINGLY for closer cooperation among
the Allies. making trip after trip to the
Italian front to write articles that would
bring home 10 England that Italy really
vas very much In the war.
or late Lord Northcliffe's PRINCIPAL
activity has been In working for a set
tlement OF the Irish difficulty. His news-
papers have continually advocated the
plan that Lloyd George finally adopted
TO entrust the whole matter TO a con-
ference of Irishmen and let them settle
Il for themselves. In 30 doing they COL
iected and published In England the
opinions of Americans and Irish Ameri-
cans on a settlement.
Friendly 10 United states.
In his attitude toward the United
eiates Lord Northcliffe has always beer
friendly. He has written many articles
for American newspapers and period
Gals since the war began. in all OF them
making no attempt 10 disguise his belief
that the war would be a long one and
that ultimately the United States would
have 10 come in. In his articles here, Al
IN his own papers, he has followed the
policy OF looking unpleasant truth ir
the face
Lord NorthcliffA had made fortune
a. the age OF thirty-three With a slim
education and little newspaper expert
ence he started Anspers In 1888. ant
soon made II pay. In 1896 he founded
the Daily Mail, beginning immediatel,
the aggressive policy that has marked
the Northcliffe publications He wa!
made a baronet In 1904 and was ele
waited 10 the peerage in 1905. Early In
1905 he acquired financial control of tn,
Times.