The Ronan pioneer. [volume] (Ronan, Mont.) 1910-1970, 1917-03-23
AUTO COMFORT
LATEST TRIUMPH
VICE PRESIDENT
TELLS OF INCREASE IN
LUXURIOUSNESS,
With Latest Design You Have Only
to Keep Two Fingers on Lever
While You Bowl Along at 25 to 80
Miles an Hour No Fussing
Around With Pedals and Levers,

"Comfort in the motor car has
been thing of slow growth" says
l.. j. Ollier, vice president and direc-
tor of sales of the Studebaker cor
poration. "In the days when cars
were machines instead of vehicles,
bodily comfort was less than a sec
ondary consideration-the mechanics
of the conglomeration of steel and
glass and wire was the first
thought. Nowadays, with the motive
units and running gear developed to
point where they no longer are
source of worry, car owners have be-
come more appreciative of what car
designers have tried to do for their
bodily comfort and have demanded
more along that line.
"But just what is meant by COM
fort? I am afraid that the average
motorcar buyer looks upon comfort
as being associated with the depth
and righteousness of the cushions
and upholstery only. Surely it is
more than that. In designing the
new Series IS STUDDED" ker cars we
considered both driver and passen-
gers. Our efforts have been directed
along a number Of different lines,
but to the one end-comfort.
Don't Have to Drive lit Runs.
Power, first of all, heads the list
as the most important of all motor
car essentials that make for comfort.
Power to take you there and back,
without continual shifting of gears
and mechanical difficulties. Most
will <1o
but for complete relaxation the
motorist wants an automobile with
plenty of reserve power to meet all
of the emergencies of touring. The
driver who shifts from high to
low or intermediate for every lit
tie grade or stretch of rough going
certainly cannot be very comfortable.
What you want is a road car, one you
can sit in while you keep your two
fingers on the wheel and bowl along
at rs Or 80 miles an hour, and no
fussing around with pedals and lev
ers. That's why we talk so much
about Studebaker roada bility-you
don't have to drive tit runs!
LEG room is another mighty i'm
tant feature of the comfortable car;
room for persons of any size or
height to stretch out in and feel as
free and easy as if in their favorite
chair at home.
Front Seats Made to Conform.
'"The front seats of Studebaker
cars are individual and made to con-
form perfectly to the contour of the
passengers back. They are really
form fitting. Both of these seats are
adjustable, fore and aft, and the seat
next to the drivers is reversible. o.
cupant may ride facing either for
ward or into the tonneau-another
exclusive Studebaker comfort idea
"Studebaker cars may not be sup
posed to seat more passengers from
all outward appearances, but accom-
modations for extra passengers have
been provided just the same. Under
meath the rear seat are two auxiliary
arm chairs which pull out easily and
quickly when required. Here again
is demonstrated the extremes to
which we, as manufacturers, are glad
to go to give more comfort to those
who ride in Studepaker cars.
Storm Curtains Innovations.
'Storm curtains that open with the
doors are innovations which will be
appreciated in inclement weather,
and which mean more comfort for
the passengers. Freedom from me-
chanical trouble, the silence of all
moving parts, even beauty of lines
and finish are ell conducive to maxi
mum comfort-because they mean
complete satisfaction.
"Of course the cushions of a car
are vitality necessary to the comfort
of the passengers. And in that res
pect l might add that Studebaker
cars are upholstered in semi-glazed
genuine leather, built over long
coiled springs and stuffed with genu-
ing curled hair. The highest priced
cars on the market do not offer bet
ter quality or give more complete
restfulness. But, upon careful re-
Election, it becomes obvious that the
cushions of a motor car are far from
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