The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-06-29
ADVERTISING CLUB
IS FORMED HERE
Local Merchants at Meeting at the
Hotel Iowa, Name Officers
and Plan organi-
cation.
CHAPMAN is PRESIDENT
Advertising Talk Made by Frank
Armstrong Of Des Moines, Chair
man of State Vigilance
Committee.

After listening to a peppery talk on
advertising by Frank Armstrong, OF
Des Moines, chairman OF the iowa
vigilance committee, following DIN
ner in the Tiffany room Of the Hotel
Iowa last night, Keokuk merchants
and business men organized the Keo-
kuk Advertising club and set the
wheels in motion to make the or
Eanization big thing for keokuk
The following officers were elected
after having been reported by nom
mating committee composed or M.
e. Justice, G. w. Durrett and A. Z.
Odell:
President, J. J. Chapman.
First and second vice presidents
left open to Hamilton and Warsaw.
Secretary, liner r. Carlson.
Treasurer, Joseph McGr=lh.
Board of directors, J. B. Klein, j.
O. Boyd, C. B. Hoar, ]. T. Mccarthy
and T. r. Bartholomew.
The annual dues were set at 81 a
member. One dollar and half OF
this goes to the national organization
In return for which the local member
receives the clubs magazine and the
benefit Of its advice. The officers
and the board of directors will take
I'D the details of organization OF the
club and will appoint committees
and arrange plans for future action.
When rising vote was asked on all
present who would join the club,
promised to try to get another mer-
chant into the organization.
Hamilton DELEGATION.
Four members of the Hamilton Re-
tailers' association were present at
the dinner with the Keokuk mer-
chants and were very much interest
ed In the ad club proposition. They
promised to bring the matter of join
ing the Keokuk club up at the next
meeting of their business association
and all expressed themselves as fav-
oring afiHation with Keokuk mer-
chants. It Is also the plan to open
the membership of the local club to
Warsaw and Carthage merchants.
Representatives OF both places were
invited to attend the gathering last
night but were unable to be present.
The Hamilton committee was com.
posed Of Carl Kopp, Jr, president of
the Hamilton Retailers association;
III. L. Kessler secretary of the or
ganization; Walter Kline, editor of
the Hamilton Press, and ]. A. Gordon.
The dinner was served at $3.50
o'clock in the Tiffany room of the
hotel and the menu was pleasing
one, to which the business men did
full justice. 1t follows:
Cream of tomato soup
Roast prime rib of beef au jus
New potatoes in cream
French rolls
Strawberry sundae
Assorted cake
Coffee
Following the dinner, J. J. Chap.
man. temporary chairman, introduced
Frank Armstrong, who proceeded to
tell the business men few new
kinks in the advertising game and to
explain the advertising club and its
workings. AS the idea was unfamil-
lar to most of those in attendance,
Mr.. Arms trong's talk was of consid-
cradle interest and at, the close he
was asked number Of questions
concerning club work Several Keo-
Ruk and Hamilton merchants also
gave short talks in which they told
their Impressions of the ad club
proposition and the sentiment seemed
Purpose Of Education.
"The real purpose of the advertis-
ing club is education the speaker
said In opening. Merchants con-
fined themselves to a study of adver'
Using methods with the prime object
Of making themselves better adver-
tisers, to develop real advertising
plans, and achieve results.
"All money put in sensible adver-
Using is an investment. The man
who trims 81 900 from his advertising
accounts and thinks that he is econ
omizing, has really pulled few tail
feathers from the goose that lays the
golden eggs. Advertising is to be
taken seriously for short sighted
ness does not pay"
The speaker said that an advertis-
ing club need not overlap any other
organization of merchants. He also
advocated the using of the entire
word advertising" rather than lad"
AS the Coco-Cola people say, nick
names invite substitutions."
The proposition is a big one, he