The Alaska daily empire., 1917-08-10
More Talk On AdvertiSing

TWO CLASSES OF ADVERTISING ARE IMPORTANT
 There many classes of advertising but much important than the others that they worthy of pe cal mention
 CD The advertising that DIRECTLY SELLS GOODS titled place That advertising that conveys knowledge specific bargains of specific kinds grades of goods for sae of for sale services desired to purchase of all ner of wants.
 This character of advertising from which the advertiser expects direct results.
 conceded by everybody who has had experience that NEWSPAPERS offer medium FAR AHEAD OF ANYTHING ELSE this class of advertising that there second choice Everybody reads newspapers and everybody in search of the information that such advertising takes to the readers
 (2 The second class of advertising is that which keeps business articles general anything else that it is desired constantly in the public mind
 This is sort of advertising that BUILDS REPUTATION for business article It makes people FAMILIAR with fact It house article with particular general service.
 It is to meet these demands that have not only paper advertising but cards advertising bill boards cafe cards theatre and curtains and many other kinds
 But this of advertising the NEWSPAPER also OFFERS MOST for the cost The daily the hands of everybody every business day carries the information that John Smith merchant, eweler, druggist lawyer doctor, the be, to EVERYBODY EVERY DAY IN THE BUSINESS WEEK aids to create the IMPRESSION OF STABILITY and if persisted in will the reader to associate the advertiser and his business of the institutions that into the making of the town. His business profession be- much of the LANDMARKS of the town its build ngs physical commercial industrial characteristics Who did feel that he had met old friend when he first the sgn window place of business of Tiffany in New York of Marshal Field Chicago of Wanamaker in Phadel phia, Bhrends Godstcins Juneau Who does feel safe when he shown by merchant of character we'll advertised article?
 takes time persistent advertising the i'm presson STABILITY SECURITY tcle to make them HOUSEHOLD WORDS.
 This of advertising is of the MOST POTENT FORCES in making the first classhe sort that promotes direct selling effective Let house firmly establish itself of the STABLE INSTITUTIONS of community and when it offers specific bargains specific articles sale any kind any thing new, its offer is ACCEPTED AT 100 PER CENT GOOD FAITH without hesitation.
 GENERALLY ACCEPTED So generally this accepted true that there dozens of great houses which make it rule that they will permit newspaper to go press the which they do business that does contain their advertisement If the advertisement does carry cfc message will least contain the of the house and the character of its business and if has motto slogan of any kind, 1t will have that.
 NEED NOT BE LARGE-I necessary that this sort of advertising should take large space should be and make it impossible for newspaper readers go than "A hours without having the house mind for n- sant at least.
 PROSPECTIVE PURCHASERS
 There is NOT RESIDENT OF SOUTHEASTERN ALASKA WHO IS NOT PROSPECTIVE PURCHASER OF JUNEAU STORES
 THE EMPIRE reaches than 25O0 subscribers It is not extravagan assumption to claim that it read daily by 10000 people. It has than TWICE THE NUMBER OF SUBSCRIBERS other Alaska newspaper has than TWICE THE NUMBER OF ALASKA READERS It will carry and the information you want the people to have to their homes and their places business reaches everybody and the few do the card the bill board and other char acter of mediums.
 NO BUSINESS HOUSE IN JUNEAU CAN AFFORD NOT TO HAVE SOME SORT OF ADVERTISEMENT IN THE ALASKA