Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1917-02-19

heavy mirth The play is founded
on an idea, but does not depend on
a carefully planned damn" or an
exactly diagrammed stumble over
chair to produce laughter.
Rodney Martin is the son Of
soap trust magnate. He fills the
bill well, for he is very clean look
ing and mas never done stroke
of work About the time his dad
is getting ready to throw him out
for not working. he falls in with
press agent christened Ambrose
Peale. who has most astonishing
knowledge Of the psychology Of ad-
vertisinC for 4 man who has not tok-
en- the course in extension. He over
whems Rodney with statistics. why
dc we eat hens eggs instead oi
ducks eggs" he asks. Hens eggs
are no better than ducks eggs, but
when a duck lays an egg, YOU never
now IT, Now. when hen lays an
egg, she sets up an awful racket.
and everybody knows it. Advertis-
ing. my boy. Advertising"
After several amusing cOmplica
tons. they form q partnership, and
decide to go into the soap business,
to fight he trust, which is con-
trolled BY Rodneys father IL
Soap. Unlucky for Dirt is the name
of their brand, and they advertise
it all over. At the end of the month
they are out about $50, 900 and no
one has bought any OF their SOAP.
Their campaign was framed with
the idea o. forcing old man Martin.
the SOAP king to buy them out. Blu;
Martin is an old fox, and does not
fall. Just as they seemed doomed
to failure, their soap begins to
pull and they get several big or
ders However, they have no stock,
and no way of manufacturing any,
so they are forced to buy it from
tho trust And the trust refuses
TO sell Complications follow fast
but rot too fast for tie authors to
unravel them.
This latest farce, under the skill
full direction of the firm which seems
to have a perpetual habit of send
ing out big farce hits year after
year, really needs no boosting, for
it advertiscs itself. beng one of the
brightest. most enjoyable plays pro-
duced in recent years. II is thor
oughly appreciated because it is
so simple. It's delicious story is in
tcrwover, with love, laughter and
the philosophy of the advertising
game.
The Shielding Shadow proved a
big drawing card at the Plaza theater
yesterday. 1t will run again today. and
for every Sunday and Monday during
the coming fifteen weeks an install
ment of this sensational serial will be
presented On the same program today
there win be the two reel comedy
Paste and Politics" and a two reel
drama. Citizens All" with Ed Coxen
and Winifred Greenwood as the stars.
Columbia
Not since Jewel was Released has
little Ella Hall done such fine work as
in her latest Her Souls Inspiration
shown today for the last time. If your
children have not seen this program
don't fail to send them, they Will enjoy
this picture of childs hardships and
romance, until at last she comes into |
her own.
Tomorrow John Mason and Alma |
Hanlon in the "Lbertine" every man, |
woman and child in this great city of |
ours should see this. II leaves last
ing impression-and a commendahle |
one. 1.-THE Motion Picture World says: |
Depicted with absolute fidelity to life |
arousing the interest of the spectator to |
the highest pitch and holding it every /
inch of the way" this picture has COM |
manded the highest prices every where, |
but our prices will remain the same.
kolb and Dill at Hip
Kolb and Dill, two of the funniest |
German comedians of the legitimate |
stage are at the Hip for the final times
today in "A Peck of Pickles" one of |
the biggest successes of their stage !
career. 1t is a fine five reel comedy |
of the kind similar to Excuse Me" and |
just as funny. 1t affords these two |
well known fun makers plenty of |
chance to show the box of tricks that !
aid them favorites on the coast for the |
past fifteen years Many trick bits of ,
photograph are used in the picture
such as self wrapping paper, self frying |
sausage.
Tomorrow comes Divorce and the |
Daughter" being a gripping tale of I
modern society and the evil of the di- |
sorce court and the effect on the in
nocent daughter. 1t is worth while. |
The Pathe News augments also to- |
morrow's program