The Dickinson press., 1917-03-17

. 4.1lCDWC11lll
ECONOMIC REASONS III SOME FLEETING THOUGHT
that it is safe from fire and the family is in no danger of being
burned to death might flash through his mind, but it is not
the deciding factor. Let us report the fact that it is because
it pays better to build of hollow tile, that the trend has set
strongly and will grow stronger in that direction.
THE WHICH LOAN ON PROPERTY WANT SOME
thing substantial to base the credit on. Fire loss they can
protect themselves against by insurance; but where is the in
suance to protect a lender against depreciation in appearance,
carrying with it a depreciation of neighborhood? What in
surance will protect them against vacancies because the build
ings are too cold in the winter?
ECONOMIC CONSIDERATIONS EVERY ONE, WHICH
you will see are forcing all to a more substantial and more
permanently artistic type of building.
so MUCH FOR THE SPECULATIVE BUILDER. THE
person who builds from homeloving desires tends likewise in
the same direction. No man carries in his mind as an ideal
a fimsy home; an unsubstantial home or a perishable home.
He dreams of it not only as a shelter for himself, but for his
children and his chndrens children, down a long line of sue
cession. He does not want it to burn, and destroy the dear
est possessions of his lifetime, as well as his future hopes
and dreams, so he, the home lover, who builds for an ideal,
really thinks Of the fire proof quality as the most desirable
element, secondary to the economic considerations. But it
amounts to the same thing-he wants a holow-tile home. If
money is a consideration to him, and he has saved and
scrimped for years to gather together the needed money for
his home, he will be prompted by all of the principles of the
speculative builder to put up a building on which ne can
realize the most, either in rent, or loan, or sale, and with the
least trouble and in the least possible time.
ECONOMY AND SAFETY, HEN ARE THE TWO PR1N-
cipal elements, in the order stated, which are ushering in the
present era of hollow tile building.
THERE IS ANOTHER ELEMENT WHICH MUST NOT BE
overlooked by the shrewd operator or investor. This third
element is human nature. P%rejudices and likes are hard to
nvorcorn What VIC havo hoon ,,c+oro 70 oil N.Y. 1iuoc
we look upon as the standard and want for our own. In
European countries and Great Britain they build of masonry.
Naturally then, when Europeans come to America to live,
they want what they were accustomed to at home, and the
foreign-born home buyers are not a negligible number, by
any means. Some of the eastern cities are populated by
fully three-fourths of foreign-born citizens, and among that
class will be found a greater percentage of home buyers and
a smaller percentage of automobile buyers than elsewhere.
THE SPECULATIVE BUILDER WHO IGNORES THE
housing customs of foreign-born homeseekers cannot hope to
win much of their trade. He must build substantially and of
masonry-holowtile to remind them of the land of their birth,
to interest them in what he has to offer.
. WITHIN THE PAST FEW YEARS THE TENDENCY TO-
wards hoIow-tle construction has become a trend, and there
are calls coming from all quarters for further information
about buildings of this material. It will be the aim of our
company, therefore, to explain in detail, not only why there
is greater profit in building of hollow tile than of any other
material, but what to do, how to do it, and how to estimate
hollow tile building construction. Hollow tile is manufac-
tured from two of the greatest natural deposits in this ter
ritory, Clay and Coal.
Brick Co.