The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-09-30
STORES SEEKING
MORE SA[ESPE0P[t
Appeal TO Married Women, MOI
Hitherto Employed, TO Help In
Holiday Trade

Holiday Trade
with the scarcity OF labor Of all
.finds constantly increasing, the de-
partraent stores are hoping 10 get the
additional help needed to take care
of the holiday trade from that large
number OF married women not hither-
10 engaged in any commercial oceupa-
ton. To this class they are appeal
ing. and the response. so far is said
10 be encouraging. The stores base
their stap on the economic theory
that Increasing cost Of living is not
usually met with a desire 10 reduce
the standard of living. but more Of"
ven sngenders plans for increase OF
income. In the case Of the household
dependent upon fixed salary this "a
exempliAed in the housewife. hitherto
The non earning member OF the domes-
tic circle, seeking through various eX-
psdiencies to add to the family Anan-
ctai resources
ii is believed tha: the certain In
come which the department stores
would offer such women viii prove
more attractive to them than the more
or less doubtful returns from the old
fashioned methods of preserving en-
hrofdertug and the Ike
The question in the minds or the
Department store heads is TO what
extent, granting that a sufficient mum
Der OF these women are obtained they
will all in with the reauirm"nts of
the various estA blishments Depend
ence Ia being placed roth on their
s,if
liEence The stores long since have
given up trying To fnd experienced
saleswomen who are not employed.
Indeed II is said to be no small mat
ter for them to keep the help they
have now. even though never before
have such high wages been paid as
those prevailing. due 20 ala me other
Industries OF tho country "idmF IN
competition for labor While there is
not enough To go round.
THE field from which "A depart ment
store may choose its help. said the
head OF one OF the stores. is neccs-
sariiy somewhat limited. Our sales
women must have Arst Of all, a, keen
intelligence quick to grasp "A situation
and act accordingly They must be
neat and pleasant, and he able TO speak
fngEst distinctly and we'll They
Also must have a certain amount OF
refinement. The manufacturer seek
ing additional female help is not con-
fned 10 any such eXactlng qnanhca
tons, Domestic servants may ne
jured TO the factory TO find a new IN
dependence and give perfect satIsf &C
tion, We OF the department stores
may find our help drawn from our
employ by higher factory wages, but
when II comes - nuns Inc gaps thus
efsE fq TfFi our fof5seS s." cannon Sa@@
On domestic servants Nos coG}d we
sccept the average 'hh o. fac'oTN
Eatf7,7 even u We c7o1' "7er ply mat
WAS suHlcienity high % win the interest
o. sHrn AFip.
TIE onl% solution a. 'hc situation
fFai can see, Sa!d another sN'hoflty
~ the trade, rs IN strong apPe&i
sHeb as mas rer "hli' oeen made nF
- - Al ar Inc t"rai stores "a m" mar
yea women 81 f'.' ''f} VINO nave oeeh
%%tSflnE the int.cfs.n9 PARTICIPATION
., woman 81 the country commercial
- astral ana @@anclal NE que 10
TIE paiiohHi needs And VINO. perhhp s
hRFe eeen FF'tVA'HT :" 90 thtif uI,'
b@t NAYS a"t "S |+I round any feaslple
Nay 20 eAt"A@ fhe't eH"f's pe5 oHd
'besr o%'A mona" circles
4ltAi gfe#t f"!td-e CLASS ~ "o-
7'@it ne ron ';3n"d, I" which feIeri
Nould H0'. even uNcNt 'he present eN-
ra"r9iUuf- e'E7H"lNi 1HFeS. DC attracted
r. a." lAs'nfN, IheN would nave a
CERTAIN degree of refinement and some
kne"leaR" o. th' stores Not few
= them, IL Wet = pMae"hte1iN develop
hANe mao ScWe DlfiH@*s fNpaFIence IN
9hfF carry IRE MANY o. these NO
n@a- mnF" espe~'allN r they are with
o1t rni.a'e'}, ""Hi3 welcome an op-
poffNNUy :" c3r5r .tt.0 extra money,
which tf" months of whole or part
time employment 10 the department
stores would mean naouhtedly, the
wheels Of Industry ruoriner smncrhjy