Clearwater Republican. [volume] (Orofino, Idaho) 1912-1922, 1917-09-14
CLEARWATER REPUBLICAN
GETS FINE COMPLIMENT


of Clearwater County Bean Land
Worth" devoted its entire paper to
statements, under oath, of farmers
who told in a matter of fact manner
what they produced on their farms in
1916. The advertising value of such
matter is hardly to be overestimated,
for it gets right down to facts and
gives the sort of information you,
dear resder, or any other sensible
individual, wants.
The following letter. received Tues
day evening, will show how the best
informed publicity experts value such
work, and open the eyes of Orofino
business men to the Importance of
continuing this work:
Spokane, Wash, Sept. 10, 1917.
P. l.. Orcutt, Orofino. Idaho. Thorough
an extended absence from my office
have just been able to see your issue
of the Clearwater Republican of date
August 10TH, which | observe to be
of remarkable advertising value.
am sorry am so late in getting in
touch with this publication and [
desire to ask you now to send to Mr..
l.. J. Bricker, our General Immigra-
tion Agent at St. Paul, Mimi, fifteen
copies of this paper. am desirous
that Mr.. Bricker should have these
that ne may send copy to each of
his field men seeking immigrants in
the various states throughout the East
and Middle West, as this issue of
your paper breaches an eloquent SER
mon in behalf of the agricultural op-
portunities of your section of Clear
water County.
Yours truly,
c. E. ARNEY.
Western immigration and Industrial
Agent,
Mr.. Arney's work brings him in
touch with every conceivable sort of
advertising scheme looking to the
boosting of western sections, and no
man knows better what pays, and
what kind of boosting brings results
than he does.
1t is, therefore, worth while to sit
up and take notice when the Clear
water Republican, your local paper,
does something that is so warmly en-
dorsed as our issue of August 10.
Suppose, then, such booster cam
paign as Mr.. Arney has so enthusas-
tically endorsed, is made permanent
feature of the Clearwater Republican?
Suppose Orofino and Clearwater county
can have the attention of fifteen field
agents of the Northern Pacific Immi-
grafton Department in it's country
wide campaign for settlers, h w much
is such newspaper worth to Orofino?
And if it is within the power of
local paper in your town to deliver
this class of goods, is there any rea-
son why the town should not have this
service?
The Republican has shown what can
be done. and to the extent of its finan-
cial ability, will continue the work.
How much may be accomplished; how
effective this work may be, depends
entirely on how Orofno business men,
with their paronage, make it possible.
For example. such illustrations as we
have been printing cost from So to So
each. In one issue rece ntly the new
cuts used to boost this section cost the
publisher $40. Turing August this
work cost us in the neigh orhood of
$40. But however valuable such ser.
vice, and however much good such
public ty may bring. the Republican
is entirely too limited in resources
and advertising paronage to make it
pos ible.
The Republican believes there is
something here worth thinking about.
We believe Mr.. Ar1ey's letter will
set our people thinking, and wake
Orotino up to the fact that it cannot
afford to lose energy and ability that
can be directed in channels that will
bring this community much good.
What Orofno needs, and needs des-
perately, is a lot less politics and
more boosting. Our community
needs something that will make for
business and prosperity. Too long
has petty rag-chewing diverted public
energy to other channels and useless