The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1917-08-06
HOOVER PREPARES
COMPLETE RULE
Of FOOD AFFAIRS
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years. This. they think. can be ex-
tended among the interests they rep
resent to at least 100000 calves.
Most of the hotels are marching be-
hind the food banner. Some OF them
have printed cards saying beef and
pork will not be served on two
specified days OF the week. Soap
making is being encouraged In the
homes and the hotels. Representa-
tives OF the most influential organi-
cations in America have come to
Washington to cooperate with the
food administration. including great
religious and fraternal organizations,
and groups of patriotic societies.
What has already been accomplish
ed il an index to what Is coming
Food organizations presided over by
leading men and women are being
formed IN the States. There are we'll
defined organizations with sub-com-
mittees on the various phases of con-
servation. These are extended to
counties and municipalities. All OF
this has been brought about by urg-
ing the necessity Of feeding our al
lies and our army. Substitution has
been emphasized, but It has been
pldlnly utHlOHHlIdAtu AldA AlAlH uOtS
not and should not mean discomfort.
states To Organize.
But while the necessity OF intelli-
gent conservation and substitution Is
getting into the consciousness OF the
American people. the biggest work
will be done when the various States
are officially organized from Wash
ington into units. This will follow
Immediately the signing of the food
bill by the President.
In the Department OF Agriculture
some remarkable things have been
done. one In particular that shows
what publicity and the patriotic ap-
peal can do to win the war. Not long
after the outbreak OF war. the de
partment urged everybody to plant
BackyHrds were plowed. golf links
and tennis courts were cut into fur
rows, and the planting OF vegetables
and greens was passionately under
taken In every city, town, and village
in the United States. Soon prices
began to tumble in expectation Of a
surplus, and soon that surplus put in
its appearance, a surplus happily be
yond all expectation.
II was Immediately seen that II the
people became impressed with the
plethora Of vegetables they would not
plant again next year and would
waste. President Wilson issued n
proclamation urging the preservation
OF potatoes, cabbage. peas, beans and
tree fruits.
Secretary Houston called To his Aid
one Of the best Of the cOuntry's food
experts and publicity advisers
Albert d. Lasker. owner Of the firm Of
Lord & Thomas. Of Chicago. Mr..
Lasker had under way in a week n
publicity campaign Of remarkable pro-
portions Hundreds OF newspapers
were prevailed upon by him to join in
a canning campaign. They gave space
to a canning department through
which they told the readers who grew
vegetables how to market or preserve
them. and others how to buy and
preserve.
For a time the commercial canned
good business was at n standstIIl
but the demands are so great that the
conservation by the housewives will
release the commercial products for
export to the entente countries and
our own armies. Publicity did the
trick, the most intensive housekeep-
ing campaign OF its kind ever under
taken.
Both the food conservation depart
ment, managed by Herbert Hoover.
and the Department OF Agriculture.
over which Secretary Houston pre-
sides, are doing a work that isn't
spectacular and isn't easily visual
lied. but is after all very con-
siderable bit that will help make
the world safe for democracy.