The twice-a-week Twin Falls times. (Twin Falls, Idaho) 1916-1918, 1917-08-09
Franklin Auto Agency
Installed In Twin Falls
GO0ding Motor Company Takes Over
Sale of Air Cooled, Light Weight
High Grade Car.

The Gooding Motor company, which
during the past year, has sold hun
dreds of automobiles to the people of
Twin Falls and surrounding sections,
announces that it has now accepted
the sales agency for the Franklin air
cooled car, that the first shipment of
these cars, which was received last
Thursday were at once all sold, and
that requests for demonstrations have
been received from every part Of its
territory.
The Gooding Motor company has
had something of a spectacular career
in the Twin Falls section. Under the
personal management of Mr.. G. c.. Hy-
mel. who has been assisted by a corps
of skilled statesmen, they nave during
the past seven months sold several
hundred cars to the people in this
section.
1t was demonstrated, however, that
what was needed by the organization
was a particularly fine car for par
ticular people. Something that was
handsome and different from all other
cars. Mr.. Schubert, general man
ager of the company. finally decided
that the Franklin car, with it's years
of distinctive record of low cost of
operation. would fill the bill.
Early in the month he made a trip
to the EAST and at Syracuse, New York.
where the Franklin company has it's
home, entered into a contract with
that company. securing the sole sales
right for about half the State of Ida
no. including Twin Falls, and all sur
rounding counties in Idaho.
In talking of the matter while in
the city last week, Mr.. Schubert said:
"The Franklin is every where regard
ed as the distinctive car. 1t has many
points of superiority over all other
cars. but lays particular stress on
these points: economy in the use OF
gasoline, fourteen ear records show
ing an average under all conditions of
something over % miles of travel on
one gallon; economy in oil. the use
of lubricant being about one-half Of
that used by other cars; long life of
tires, the Franklin having a record
exceeding 1 $500 miles of travel I'M
der all conditions for each set of
tires.
1T cuts in half the cost of operating
a car. This may not mean much to
the man who doesn't own an automo-
bile, but it surely speaks an under
s~tandable language to the fellow who
pays gasoline. oil and tire bills. 1t is
a light weight car, the six cylinder
touring car, weighing little more thar
ZOO pounds. As a ecu the
car rides easier, rough roads are driv-
en- with more comfort and safety, and
the car lasts longer. As a matter of
fact, there is a doubt expressed in
the minds of some, Franklin owners
whether the car will ever wear out.
Al least it is known that Franklin
cars have been subjected to heavy
usage through a term of years, and
were still running apparently as they
did the day they were bought. Frank
lin cars when sold at second hand.
bring very nearly the price at which
they were first sold.
THE Gooding Motor company has
arranged to secure a large number of
these cars. We have ordered all that
the factory will give us. Mr.. Hymer
and the statesmen report that since il
has become known that the Franklin
was to be placed on sale here. that
numerous requests for demonstrations
have been made. 1t may be interest
ing to note that the first of the
Franklins sold in this section. was
taken by Mr.. J. ID. Murphey of the
Bull ne%ighborhood, who had decided
years ago to buy a Franklin for the
use OF Mrs. Murphey and the family.
and ordered his car as soon as an
-nouncement was made of u taking
the sales agency"