Arizona republican., 1917-12-16
TRANSPORTATION
 HAS NEW IMPORT
 IN MODERN LIFE

DETROIT. Dec. 15.-"To carry from one place to another" is the ac ademic, but no longer the real sig nificant definition of the word trans portation." To meet the demands and requirements of a world on wheels transportation must be ecO- nomical, rapid, accurately scheduled and easily handled.
 Thus in the place of the dutiful dray horse; dependeable but slow, tireless but expensive to maintain, the modern motor truck has been requisitioned.
 An outstanding instance that ap- peals to the every day observer is the growth of motor driven fire ap- paratus. What city has not had saved at one time or another vast property interests through the old re- liable. fire horse? And yet one by one the communities of the country, large and small, are retiring the horse for the faster and more economical motor driven fire truck.
 The passing from horse to motor truck is more emphatically demon strated in every day commercial life, where the firms that are going ahead, getting the business and increasing profits, are the firms that are build ing up service. And the truck is the final step to service.
 The famous worm drive one ton Maxwell truck is today sewing money and making money for three thou sand scattered owners. Scattered, both geographically and as to the re- spective lines of usage. The baker, the cement contractor, municipal de- paremtns, transfer companies and an unlimited classified list of owners have individually and collectively en- dorsed the Maxwell one ton truck as gilt edge business investment.
 An express driver in Omaha who seven months ago operated but two one horse wagons is today running a flourishing transfer business due to his investment last July in a Maxwell one-ton truck. Since that time he has added two more of the same make, doubled his business and cut his operating expenses. The Maxwell Motor company receives many such encouraging reports every week from q wide field of business enterprises.
 Although trucks of from two to five tons capacity have predominated on the market for nearly a decade remarked - Motor corn- pany, Maxwell truck dealers for this territory, there have been a number of one-ton trucks but hopelessly be- yond the reasonable price division.
 Thus it remained for the Maxwell company to first open up the popular one-ton field to dealers that are to- day finding a demand without ap- parent limit.
 Tn our local field we have any number of red-hot boosters for the sturdy one-ton job. The larger trucks were too expensive for the very class of owners that are today making money and saving expenses on the one-ton Maxwell.
 What few replacements that have been necessary on our trucks here we have readily supplied from stock. This excellent feature obtains with all dealers in Maxwell trucks for the reason that the parts used on the touring car and truck are identical.
 "The famous worm gear drive is a feature of the truck. The selection of this type resulted from an eX- haustive study by Maxwell engine CTS, who finally adopted all the best features of the existing high grade trucks. Thus the light serviceable MaXeWll IS eQulppeu NlllA lue SdIne gear drive as is used by ninety-two other truck builders in the country, embracing nearly 70 per cent of the output, and including the four oldest and highest priced trucks on the market.
 Another Maxwell feature is it's silent operation. Where many other trucks bang over the street with a terrible chatter and rattle, the Max well regardless of it's burden, glides along with little noise. It fulfills the requirements of economy, ample speed, herculean power-and is as easily operated as many touring cars; our experience shows the Maxwell one-ton truck to be the greatest money maker at a nominal invest ment, on the automobile market today.