New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-28

The dining table advertised for "a could not be bought
at this nstalment house for less than $26.75.
Tbe Administer rugs advertised $29 46 would not be sold
for less than s45 to $4s and yet the advertised price OF
s29 4S would be a fair price if sold by honest methods
The velvet rug announced in the advertisement wouo not
be on sale al the figure advertised
the white enamel bed advertised tor $40 the sales
man would ask $16.25, the regular selling price
The slip seat oak chair advertised for $l49 would be
actually offered for $2.9S
The Davenette bed advertised for 90 probably could not
be purchased at the nsamen house for less than $45
These prices secretly known the statesmen OF the
establishment represent profits of from 1000 5000 the
articles delivered the store from the factory.
This why the nstalment furniture advertisement is mis-
leading decoy very the advertised article sold
at the advertised pretha when customer threatens buies
the the advertised bargains his happens
rarely because of complicated smooth and alert methods
of craftsmanship The salesman insamcnt house must be
quick read human natre-a young man with the gis OF
detective and philosopher The fact that he has intention
Of selling the article the advertised of course
one of the of the namen furniture trade fie knows
that if he did sell the advertised article the advertised price
would be selling goods much below the regular selling price
His skill consists in the quck-wted schemes and
he avoid prohess sale spite OF advertise
en at poess prices For instance having read the glowing
advertisement you the purchase furniture
payments The salesman realizing that have been properly
deceived by the advertisement adroity dsuons by in
forming you that the articles sale this particular bargain day
for cash only.
Very we'll you upon cash according to
the advertised price the salesman sorybut should
have earlier in the day.
We very sorry but have just sold the last one OF
hose chairs, he says many times day.
He has, however discovered that you need of
cuar article of furniture and he promptly that fact
He cndeavo sell you something quite inferior to the
iclc advertised, but al about the price advertised
This operation technically known the nstament furni
houses switch The customer not being used to the
d.trackng system Of trade switches easily shunted oft the
track he in AS concrete example OF the switch
transaction, let that you wish purchase Morris
chair The salesman assuming that have knowledge
of intrinsic values shows large assortment
from $775 $4,000 They varousy upholstered cheap
velours imitation feathers corduroy and genuine leather
What is the chair you advertised for $1,000 the
toner asks.
The salesman amably leads you imitation mahogany
frame chair the cushions covered with imitation leather. 1t
exactly bargain that price but it reasonable figure for the
chair if sold the nStsment plan He does you
purchase this chair He tells you that it will not give
good service a expensive
Well the 5000 chair is quite good enough for me- the
and right here the salesman begins
tally busy.
What are the terms for this chair the insament psn?
the customer asks
Unconsciousy the customer hs, betrayed himself into the
hands Of the salesman.
That chair be bought the instalment plan for
$1,000 that is the sale price for cash only
This is of the threadbarc used in the in
stament house avoid selling the advertised article 1t is
avote because it also gives opportunity the salesman
10 suggest expensive article.
Wouldn't you rather have chair like this, for $29752"
he asks, pointing very attractive oak with velour
upholstered cushions He enthusiastic this chair
This furniture that will real service he insists
! sell this time.
1T is expensive the says Il would rather
pay cash for the chair you advertise at S 1000.
The customer hands the salesman $1,000 thereby purchas
the chair which he has fixed and obcdieny the sales
the sale in his scrap book.
Having successfully pamed your $1,000 he you
and hurs the bomb Of disaster you
DO you wish to purchase any cushions for your chair
madameP
Why don't the cushions go with the char2" asks the
amazed
No. madame the chair $1,000, the cushions extra
You produce the illustration the
ncty shows chair with cushions like the cushions on the chair
the salesman has just sold you.
You madame, have put the cushions on the chair