Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1917-02-12
Y.W.C.A. BUDGET CAMPAIGN PROVES
STERLING VALUE OF PAID PUBLICITY
Systematic Presentation of Facts in Daily Press Sgnay e.
ecNe Say Association Leaders in Letters vocing Appre
ciatog institution Widens Its Field BY Modern Business
Methods

citation in this years finance cam
paign. But for every contribution
made in direct response TO the ap-
peal through the newspapers we
know there were many received
through the regular channels in
larger amounts and with less effort
than would have been possible 9TH
erwise. II would require an eff
cheney expert to determine just how
many thousands Of dollars this
meant.
Furthermore. the education of
the Honolulu public as to the work
OF the association has strengthened
every department for all time More
girls who need the association now
know how to obtain the service
which the association is glad to rem.
der, and more women and girls who
wish to render service now know
how to render it through this great
social agency.
In my judgment the success of
this campaign is due in larger
measure to the editors of the daily
newspapers than to any other in.
dividuals.
"ANNETTA DIECKMANN,
Publicity Executive"
Given Sympathetic Support
Miss Grace Channon, the new gen.
eral secretary of the association. finds
occasion to praise the generosity OF
Honolulu and at the same time to
dwell on the worth OF systematic pub
lefty. She says:
Honolulu, Feb. 10, 1917.
Editor Honolulu Star Bulletin.
Dear Sir: Arriving in Honolulu
in the very midst of the finance eff
fort. it was with very keen appre-
citation that saw the generous, I'M
Outstanding cooperation OF the
press. To contribute space for the
Young Women's Christian Associa-
ton during this special effort is one
thing but to have the sympathetic
support Of every member of the pa
per from the editor down and per-
mission &c bring out a whole edition
seems equal only to Honolulu's IA
nous reputation for giving.
Undoubtedly the Widespread in
terest in the campaign and large |
share of its ultimate success is due |
to The splendid publicity given and
its results will be felt not this |
month alone but all tie remainder OF
the year throughout every depart. |
ment Of our work
GRACE CHANNON,
General Secretary"
.mphatic For Advertising
Letitia NJ Walker, chairman OF the |
!. W. c. A. publicity committee, is
enthusiastic In expression and en-
hattie in her assertion that advertis-
az certainly does pay. The proof is
efore her and she says so in her let
Or, which reads:
Honolulu, Feb. 10. 1917.
Editor Honolulu Star Bulletin:
Dear Sir: Is there person in
Honolulu who does not know that
the Y. w. c. A. has been doing
something this last week? Is there
one who does not know what the Y,
w. c. A. has been doing? Are there |
those who do not know why the Y.
w. c. A. has been doing things?
Only they who do not read good
daily paper like the Star-Bulletin.
What has brought the Y. w. c.
A. before the people? Ads-big ads
little ads-the kind that reminds
me-
Does advertising pay? The Y.
w, c. A. has received all it has
asked for and much more. Is 1t not
sufficient proof that method is
our0ooc u-hox. ono roooiuzn xvlo< one l
wants, and good measure? We adj
vertised.
"LETITIA M. WALKER,
Chairman Of Y. w. c. A. Publicity
Committee
cit Hesitation at First, Not Now,
avs President