Daily capital journal. (Salem, Oregon) 1903-1919, 1917-06-23
Stanley Company
ReOrganizes For Big In
crease in Business


terested in the announcement that the
Stanley Motor Carriage company, of
Newton, Mass, has been reorganized on
a greatly increased scale. The company
is widely known as one of the oldest in
the motor car business and has long
4 held the reputation Of being one Of the
most conservative.
4 The name still remains the Stanley
Motor Carriage company. The capitali-
cation is increased to $2,500,000 OF pre-
ferred stock, and 100000 shares of com
mon stock of no par value There will
be no public offering Of stock.
Prescott Warren, formerly vice pres
ident, becomes president Of the new
company, succeeding f. Z. Stanley. Ed
ward M. Hallett, formerly secretary be-
comes treasurer, succeeding F. o. Stan
ley. Carleton F. Stanley remains vice
president of sales. These four have been
with the company since 1906, and con-
stitute the active management of the
new company. Together with Charles
Counselman and Arthur L. Goodwillie
of the Chicago banking house of Coun-
selman & company, representing the
new financial interests, they form the
board of directors.
The history of the Stanley company
makes story Of absorbing interest, and
reaches back to the earliest days of the
industry in America.
The first Stanley car was built in
1895 by the brothers, F. O. and F. E.
Stanley, for their own personal use. AT
that time their business was the man.
ufacture of the famous Stanley Photo
graphic Dry Plate and their factory
building is now part OF the extensive
Stanley works. The original car was so
successful, in operation, that it encour-
aged them to further efforts and dur
ing the next two years number of cars
were sold to impatient buyers.
In the spring of 1898 first steps were
taken for the manufacture of cars for
sale, and in that year perhaps a dozen
were completed and sold. That fall and
the following spring, 200 stock cars, all
alike, were built and they were all de-
livered by July of 1899. This furnishes
the basis of the claim of the Stanleys
that they are the first builders in the
world of cars in commercial quantities,
Meantime parties in New York were
negotiating for the. purchase of the au
tomobile business and in 1899 a deal
was closed. The outcome of this, was
the founding of the Mobile company
at Tarrytown and of the LocomobileI
company of America at Bridgeport, The
Stanley brothers when selling their
business, agreed not to build cars for a
year; and it was not until 1901 that
they brought out new car and organ
lied again to manufacture them. It
was at this point, the present Stanley
Motor Carriage company was incorpor-
ated.
From that day to this, the demand
for Stanley steam cars has been steady
and continuous
For years the Stanley company has
been the only producing manufactures
of steam cars in the country. Its racing
records were enyied bl the whole world
until few years ago when it discon-
tinued speedway tests because of the
danger to drivers.
Many important advancements in
steam engineering were developed in
the Stanley experimental laboratories,
one of the most important of which is
the Stanley method of super heating
steam to which the modern locomotive
ewes much of its power and efficiency
The power generative plant consists
of kerosene burner and boiler un-
der the hood. In this boiler, the power
is stored in advance for instant appli-
cation to the driving wheels and con-
trolled by merely moving finger lever
on the steering wheel. There is mol
clutch to pedal, and no gears to shift,
the engine being constantly in mesh
with the differential. Enough power Isl
stored in the boiler to drive the car
three or four miles on ordinary roads
without burning any fuel. This stored
power gives the Stanley tremendous adj
vantages for aeeeleration for city driv-
ing, for bad country roads, and for hill
climbing; and eliminates any possibil-
ity of stalling the motor. The engines
of unit in itself suspended from the
chassis and geared direct into the diff
ferential. 1t is of standard steam prae-
tiee, developed by the Stanleys through
20 wears, and Aas two simple double
acting cylinders and link motion re-
verses. The Stanley power plant con-
sists of only Is moving parts, and is
recognized by engineers generally as the
highest development in the art of steam
engines. Unquesticnably there are
MANY who feel that now that human in
oenuity has exhausted itself in develop
ment of the internal explosive motor,
the world viii turn to steam as the
simplest and cheapest fundamentally
best adapted power for propelling road
xyabio1as