The Bridgeport evening farmer., 1917-02-10
World % of Finance
NEW COMPANY TO SELL LITTLE BONDS THR0UC CH RETAIL STORES

$300,000 of New York City bonds and sold them out in a few days In Baltimore, the "Sun" sold to buyers who came to the business office of the paper nearly $1,000,O0O of city bonds in nine days.
 Here was the answer to the second objection. Safe bonds could be sold over the counter, and it seemed to me tha tthe safest and most generally pop ular form of investment in this coun- try, as it had long been in such thrifty countries of Europe as France, would be what are known by the dealers as
 municipals' or .governments'-that is bonds secured by the taxing power of a community.
 About year ago, after I had talk ed the idea over with great many persons, twelve of us got together one day at lunch at India House in New York and formed ourselves into a Voluntary Committee to investigate the whole question. Lindley M. Gar rison, former Secretary of War; Hen ry Bruere, Cornelius N Bliss, Jr., H. E. Cooper, F. C. Delafeld, Pierre Jay, Jesse Isidor Straus, John Harsen Rhoades, James Imbrie, Charles P. Il, Lord & Taylor, were on that commit tee. Through MT. Bruere we secured Herbert R. Sands, assistant director of the Bureau of Municipal Research, to make survey. of existing agencies of thrift in this country We wanted to find out if there was a real need for a simple, universal and convenient form of investment; and we wanted to-. find out whether or not this plan to self small securities based on munich pal bonds met the need.
 What MT. Sands reported confirm ed my own investigations. Then a company was organized to purchase tax-secured bonds, and issue against them very small certificates of.interest which we could sell everywhere at a fair profit to the company and in such form that no buyer would be pug zled by technicalities.
 What we've worked out is an at tractively Autographed bond, with coupons attached, which are payable wherever the Thrift Bonds are on sale. Deposited with the Equitable Trust Company to secure the pay ment of principal and interest are gilt edged, backed-by-taxes bonds, more than SufhclentatO care for these pay ments. The Trust Company keeps the bonds we buy as security, collects interest on them, and pays the interest on the Thrift Bonds we sell z
 "In this way the Thrift Bond buy CT is absolutely protected. The Ma tional Thrift Bond Corporation will secure the widest possible distribu- tfon and help the thrifty millions who want to save and invest in something small, safe and convenient.
 we are not rivals of any existing thrift agency. We don't advise any one to take money out of any savings bank. We are only trying to reach those who have not found a way to save and invest small sums.
 "Out of the difference in interest return on the bonds bought by our company and the 3 per cent. return paid to buyers of Thrift Bonds,' the National Thrift Bond Corporation ex- poets to pay the cost of operating the plan and the profit to those who are furnishing the capital. ],
 Everybody connected with the Company is enthusiastic We all be- lieve we have found way to crystal 1ize the thrift impulse of the man and woman who wants to save and doesn't know how to begin"