El Paso herald. (El Paso, Tex.) 1901-1931, 1917-06-06
SAYS PAID AID
ISTHEPULLER
George Clements Tells AID
club Space Beats Read
ers for City Results.

1T is the paid advertisement in
mediums such as the newspapers that
bring the best and most lasting re-
suits" said George H. Clements,
chamber of commerce secretary, in
speaking Of technical advertising at
the AdeIub luncheon in the Sheldon
hotel Wednesday. 1T was a large
paid advertisement in an eastern pa
per. rather than full page publicity
article. that brought inquiries to the
chamber of commerce concerning the
southwest and the FL PasO valley
Recently the chamber Of commerce
had over 5000 columns of publicity
in the form of reading articles and
the paid advertisements were discon-
tinued. with the result that inquiries
have fallen off appreciably and very
few are coming in at all said MI
N PasO Must Advertise.
"El PasO must advertise itself and
obtain more publicity at this time
than any other, for during the past
few years the public eve had been
directed to the southwest through
commerce and the international sil-
uation. but now there are greater at
fractions. especially those in Europe,
and FL PasO must keep its present
prestige through extensive advertls-
ing"
Mr.. Clements made an appeal to cit
liens TO purchase Liberty bonds moi
only as a means of showing patriotism
and LOYALTY. but as a business invest
ment which is practically equivalent
to four and a half per cent DOnds,
because they are untaxable.
IF the bonds are not sold the gov
eminent viii get the money any way
if it has to do so by taxation when
is a far more drastic and expensive
method than that of issuing bonds
said the speaker.
The lunchers were very much IN
terested in the address and demon
STATIONS given by IvOr g. Thomas
and four Boy Scouts There are
three means of using the natural
energy possessed by every boy, by
bottling up, by exhaustion, ana as a
piston TO accomplish good. and it IS
the latter method which is the DOM
fnant Characteristic of the Boy scouts
organization" said Mr.. Thomas
1T is the duty of FL Paso to aid IN
the maintenance of the organization
because Ell Paso is notorious for nav
ing a moving population and When a
Boy Scout goes to another town ne IS
a representative of FL PasO's boy life
and the others are judged by him; so
il is up to the FL Paso people to SEND
out the right kind of boys
Boys Explain Details.
The scout oath was repeated by
Lewis Waugh, the laws by Hariand
Heineman. the oath to the United
States flag by Richard Stevens, and
the organization pin was explained
by William Lomax- Each of the four
bows demonstrated the tying of two
knots in rope and then three Of them
gave first aid service to one who was
supposed to have sustained double
fracture of the leg. The boys ban
daged the leg, using a leather puttee
as a splint. and carried him away on
a stretcher made Of their slaves and
coats
An example of the wig-wag signal
system was given by Stevens and the
semaphore signal system was demon
strated by Waugh and Heineman-
The meeting was presided over by
J. Benton. who presented the name Of
J. D. Sewald for consideration for
election to membership at the next
meeting. The new members elected
were J. B. Paden. J. B. Smith. c. c
Gaines. NJ L RollensOn, c R Plques.
J. W. Phillips. r. W. Stiles. W NJ
Pfatt, J. c. Ross and II. s LeGross-