Daily capital journal. (Salem, Oregon) 1903-1919, 1917-07-28
Louis W. Hill Says Advertising Helped
Develop Great Northwest Empire


in the building up of the great North
west was told in an address by Loui
W. Hill, chairman of the board of di
rectors of the Great Northern, whicl
because of Mr.. Hills unavoidable
absence, was read at the A. A. c. w
convention in St. Louis. Mr. Hill said
1T believe that the desire TO sue
ceed is wholly normal and natural.
would give little for a man or for /;
nation that did not have success for il;
goal. 1t is a good thing for an individ
ual or country to possess the right
sort of purpose; the ambition that
makes activity for real progress.
$50, when l talk of prosperity l dc
not feel any need to apologize for the
use of the word. For l refer to a par
tieular kind of prosperity; prosperity
that is constructive force-prosperity
that builds for yourself and for the
other fellow; prosperity that is catch
ing and sunshine spreading.
us it inopportune to talk of pros
perity while the world shakes with the
eannonading of rival nations9 L think
not. You have big opportunity to-
day to demonstrate to the woEid what
enlightened publicity can do to further
a great cause-ths cause Of freedom
and democracy.
Advertise the War Bonds!
"Turn the power of organized pub
licity loose on the problem of floating
our great war loan bonds, or organic,
ing our war machine, of increasing the
production of agricultural and manu-
featured products Do it, and the
cause of democracy is safe and
triumphant.
1t would be poor display of zeal
for public welfare to preach gospel
of inertia at time when this country,
in both military aad civic branches, has
its most tremendous tasks to do. But
if American business cannot weather
such shock and come back stronger
than ever, it is pretty poor quality
Of business. What America needs TO
do is to push on and on-building up
conserving, working earning yes,
and storing worthily. In our greater
and continued national progress is our
protection. In business as usual
only more so, lies the welfare Of the
nation.
"What the country needs is not only
people who will get down on their
knees and pray for their native land, if
but people who will get up
on their feet and work and fight for it.
l am for optimism. I am for optimists.
And you advertising men Of the world
are our truest business optimists. 1t
is you. who to a large extent have kept
the flag, flying for Business as Usual.
For Sane Economy.
"To the newspapers of America, the
leaders, the best representatives Of the
press, daily, weekly, and monthly, we
owe debt for the good work they are
doing, not in the suppression, but in the
of legitimate business. Sane
economy and elimination of waste are
always wise. But stinting, boarding
the paralysis of business, means simply
inviting catastrophe; without the
slightest reason, except Hngrounded
fear. This. surely is a time for the sup,
preston of the calamity howler.
"The country's all right. l have re-
Gently returned from a trip to Wash
ington. had an opportunity to learn
first hand how the Government feels
and what the National Government g
Idea is for the immediate future of
business America
"And L want to say now with all the I
force 1 can put into the statement that
The manufacturer or merchandiser who
lays down, !, at this moment-the com |
nercial crepe hanger, is quite as !
definitely a non-patriot as the man who I
refuses to fight. Right now America
needs strength, activity, enterprise,
,tick Effectiveness, more than ever be-
fore in its history.
"The prosperous nation is the strong |
nation. Reduce the nations resources |
suspend production, clog the wheels
If manufaeture-throw an army of
out of employment-and
gou not only sap Americas vitality, /
out you work positive injury to the
Individual
"suceess is, and always will be re-
,iprocal.
"If we stoy buying, sooner or later,
we cease receiving the
means wherewith to buy. That is the
aw Of compensation. The national
government has shown itself partieu.
arly wise at the present time, in my
rumble opinion, in placing proper
-aluation upon agricultural activities.