The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1917-08-20
Continued from last issue
XII.

A subscriber of one of the news.
papers used to do little marketing
of hogs twice year, mostly those
he raised himself, and as often as
he was ready to transact business he
would give an editor some informa-
ton as if he would appreciate b
write-up. The fellow never failed
to come around for this little free
notice to boost his business, and the
publisher noticed that he not only
did not offer to pay anything for it,
but was always behind on his sub
scription to the paper and kept get
ting farther behind. The editor ask
ed for payment and the fellow acted
insulted and told him to stop the
paper. When payment was refused
he said he had ordered it stopped
long ago, and had paid all he was
going to. The editor sued him, got
Judgment, made him pay it with
costs of the suit, and by SO doing
lost his valuable friendship and his
valuable business for 10 years or
more.
Kill.
A good many of the merchants
said they did not like to write adj
vertising or did not know how, and
an editor made a special study OF
ad. writing, thinking that when he
became expert at it he would write
advertising for them and secure the
advantage it gave his newspaper.
He also made a study Of the needs
of each dealer, and when he got
so he could write the kind Of ad-
vertising that each one needed he
began to take orders by reason OF
it. The dealers liked it. The ad-
vertising was honest and snappy and
it brought results. But as soon as
the paper came out, the other editor
would 60 to each of them and put
up an appeal to have the same ads
inserted in his paper, and he press
ed the matter with so much cheek
that the dealers had not the nerve
to refuse, and they had to choose be-
tween wasting some money by send
ing it to people thru two sources or
refusing man they were afraid
would roast them, or cut 1t out al
together so they cut it out, and the
man who had spent his time and his
money learning to write good adver-
Using found that he could not i'm
prove his business by it even tho he
rendered the expert service OF writ
ing free.
A newspaper put on popular
lady contest and agreed to send the
winner on a pleasure trip free. The
person who could secure the great
est number of paid subscriptions to
the newspaper was the winner, and at
the last moment when chances were
close, one person offered to buy a 10
years subscription and it was &C
cepted. Another took a 80 years
subscription and it was accepted.
Another took so years subscription
and paid the money This one won
the honors and the others who had
the country for weeks get
ting bonafide subscribers were out OF
the contest in the last moments.
XIV.
A Blackfoot editor with ambitions
to branch out and operate a chain
of newspapers" went up the Mackay
branch and canvassed a community
for men who would put up $25 or
$50 apiece toward capitalizing a
for their village. He
found lot of sporty fellows willing
to put in as much as the others
would, and by plying his talk
and pushing the project
rapidly, he gathered up some humid
reds of dollars from fellows who had
no definite understanding of what
they were to receive for their money.
He went on publishing his newspaper
in Blackfoot, and after each edition
was finished he would take out the
type that printed the name Of the
place, and would insert "The Lost
River Times, Moore, Idaho" and put
in few local items about the village
of Moore, print few quires, send 1t
to Moore for distribution and go on
about his business. When the fell
lows "roared" about the way he was
flim-1aming them, he would give
them various and sundry promises
and stave them off as best he could.
If they got too vigorous in their pro-
tests he would offer to make it right
with them individually by doing
them some job printing or some ad-
vertising or some other service, but
always something that would leave
the money in his possession, not
theirs. After a few weeks of this
kind of service the contract as he
understood it was considered full
filled, and the Lost River Times of
Mnnra Idahn hacama a Inamnrv