davidaulloa/AmericanStories huggingface dataset:
The Washington herald., 1917-09-29


The following figures are made up from the
annual reports of the Postmaster General:
In the Year 1870 There Was Deficit in the
Postoffce Operations of 2l.4 Per Cent of
Its Turnover.
In 1879 was passed the act putting second
class matter on the pound rate basis, and cut
ting down radically the amount the subscriber
had to pay as postage on his periodical An
immediate increase in the volume Of second
class mail began.
In 1880 the Postoffce Deficit Was Only SO
Per Cent of It's Turnover.
In 1885 was passed the law making the pound
rate ! cent instead of 2 Congress did it on
its own initiative, without even a suggestion
from any publisher. 1t was done on the theory
that the national dissemination of literature
should be encouraged and with the hope that
the greater volume of second-class mail result
ing, with all the collateral Postofice patronage
accompanying greater volume, would help to
modify the effect Of so low a rate on the Post
office revenues. The volume came. Second
class mail trebled in the decade ending with
1890. The next decade brought phenomenal
increase 170,O53,9 ,910 pounds in 1890 to
no less than 382, ,538, ,999 pounds in 1900.
The Deficit in PostoAice Operations in the Year
1900 Was Only So Per Cent
In the prosperous years following 1900 the
Increase in second-class matter was stupendous
from 3S2,53s 999 pounds in 1900 to 4SS, 46,903
pounds in 1902, only two years. These years
brought the great forward movement in the
production of low-priced but well-edited maga-
zines.
In 1901 the Postoffce Deficit Was Only 3.4I
PR Cent of Its Business In 1902 the
Deficit Was "a Per Cent.
This was the smallest percentage of deficit
In 8years, and the smallest, but two, in 81 years.
But mark: The year 1902 would have shown
no deficit at all, but for a new item of expense,
100000 for Rural Free Delivery.
Our Government had wisely and benefcently
extended the service of the Postoffice to farmers
In isolated communities regardless of any COM
mensurate return from that branch. The re-
port Of the Postmaster General for 1902 says:
SIT will be seen that had it not been for the large
expenditure on account of Rural Free Delivery,
the receipts would have exceeded the expend-
lures by upward of s1,000,000.
Since 1902 there has each year been hand
some surplus in the operations of the Postoffce
outside of the expenditures of the Government
for Rural Free Delivery.
IN 1916 THE POSTOFFICE REPORTS A
SURPLUS of s5,929, ,236.O7, which, added to the
loss wisely and deliberately taken on the Rural
Free Delivery service, shows real profit as COM
Is this the |
because they
The Washington herald., 1917-09-29
2. Through the Vast Amount of Postage
Generated by Magazine Advertising.

About $4,000, 900 is invested annually in magazine
advertising; about $4Oo,oOo,ooo in newspapers and
periodicals other than magazines.
Here is the postage bill of one of the great mall
order" magazine advertisers company selling ex-
celent clothing to who have not access to the
great cities and their department stores The presl
dent of the company writes:
"Our business is derived entirely either direct
ly or indirectly, from our magazine advertising.
During the year we paid the Postoffce Department,
for carrying first, third and fourth class mail
matter, the of $433,242."
What single advertisement in one issue of a
magazine did for another womens wearing apparel
house is recorded on their books as follows
''The postage required to answer the $4,000
replies from the one-column insertion in the maya
zine, also to send the merchandise required by
1000 of the inquirers and to follow-up other in
quirers, was S., 400"
The Government charge for carrying this advertise
ment was 1883. That S5,400, by the way, did not
include the several hundred dollars spent postage
by the inquirers themselves)
The president of publishing encyclopedias,
natural histories, classics, &c. investigated the CORE
spondence created by recent page OF his advertising
inserted in single magazine:
"The stamps and money orders bought by the
inquirers and the publisher, result of the 1000
inquiries to this one advertisement amounted 70
1884"
page at second-cass rates, S12 good business man
would be satisfied to lose several times $12 in order to
do 1884 worth of business profitable to him as first
class mail is to the Government.
Scores of small advertisers found in any issue of
any popular magazine. They just as good Gus
toners of the Postoice in proportion, the big con-
Germs using columns of pages.
modest one-inch magazine advertisement is print
ed by company which reports that its yearly postage
bill from that cause is S5,132. Adding the approx
mate postage the 1,500 letters month sent to the
company the yearly total of postage created by this
inconspcuous through the magazines is found
to be $5492.
Two-quarter-column announcements of dress fab
ric appealing to women in single magazine brought
1000 replies involving postage stamps worth $4,000
The Washington herald., 1917-09-29

More than SIS 900 is spent annually for postage by
a mattress manufacturer, following up" inquiries
received from his magazine advertising though that is
designed to create demand for the mattress at local
furniture stores
This $4,000 is entirely over and above his steady
correspondence with dealers, &c. which was built up
in the first place by magazine advertising.
The Washington herald., 1917-09-29

The following figures are made up from the
annual reports of the Postmaster General:
In the Year 1870 There Was a Deficit in the
Postoffce Operations of 2I.4 Per Cent of
The Washington herald., 1917-09-29

In 1879 was passed the act putting second
class matter on the pound rate basis, and cut
ting down radically the amount the subscriber
had to pay as postage on his periodical. An
Immediate increase in the volume of second
class mail began.
The Washington herald., 1917-09-29

Magazine advertisements Of popular cold cream
brought 10000 letters to the manufacturers last year.
though the controlling purpose of the campaign TO
get the public to ask for that kind of cold at the
drug stores
Not including postal orders, special delivery stamps
&c. the stamp revenue to the government from those
letters was $500.
And, of course, that does not include the profuse
correspondence between the manufacturers, the job
bers the drug stores all over the country and so on
For another facial preparation single advertise
ment in leading weekly magazine brought more than
$4,000 replies. The stamps involved here add up to
$4,000.
The publishers paid the postofice to carry this
advertisement at the second-class rate S4S.SS.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
|M- Some Of the Alfalfa Yields In
ySSQ Banner District y q % % p
MILKING q cows.

planting. Tho wheat made 90 bushels
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

patrons. To this should be added the
increase in the herds Of the dairymen
and the increased fertility Of the land
owned by the patrons. Thomas Mes
bitt Is the head cheesemaker Of the
factory and he is an expert.
The factory recently installed a whey
separator. The saving effected by this
separator Is expected to pay the salary
Of the cheesemaker and his helper.
REAL ESTATE ACTIVITY
There has been more real estate ac-
tiVity in the Nyssa vicinity during the
past year than for several years com
mined, previous to 1916.
Perhaps the biggest deal closed here
in 1915 was the sale of 100 acres nv
Dick STAN to the Deseret Sheep COM
pany for $4,000 or 1925 per acre. This
farm is five miles southwest of Nyssa
The Deseret Sheep company this WIN
ter built immense landing sheds here
fhey are among the best improved
iafnolng sheds in eastern Oregon.
DICK Schuurman sold to Dick STAN
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

1888; in acres, e,836.12o.
Land open to entry. 100000 acres
Filed on. but not yet patented. 2s7.-
600 acres.
Carey act segregations. s2.1b0 acres
State school lands, sections 16 and
Sc. 199.6S0.
Land occupied by cities and towns
1760 acres.
Cultivated, 100000 acres.
Commercial timber, privately owned
and partly tillable, 1886 acres.
Tillable and uncultivated. privately
owned, 10000 acres.
on-tillable. privately owned, bs,715
acres.
Railroad rights Of way. 1914 acres.
Assessed valuation Of county, S12,-
600, 600.
Land untaken and susceptible of Gull
tivation under scientific methods, (esti-
mated) 100000 acres.
Land untaken and possible of irriga-
ton, (estimated) 100000 acres.
Where the oregon Short Line enters
Malheur county at Nyssa the elevation
above tidewater is 21S6 feet. Vale 2242
Ontario 2160, Jameson $500. Brogan
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
N N AIHEUR COUNTY Is the
NI greatest one in Oregon for the
lv growing of alfalfa. and Nys-

IL "A AIhEUR COUNTY 10 the
AH greatest one in Oregon for the
growing Of alfalfa, and Nys-
sd claims to be the best al
falfa district in the county and
state. The fact is, Nyssa soil is nat
urally adapted to alfalfa culture, and
among the greatest yields OF alfalfa
In the United States are reported from,
the Nyssa section. So high authority
as the reclamation officials at the
national capital concede Nyssa's super
iority In the growing of alfalfa.
The biggest yield Of alfalfa per
acre in the Nyssa district in 1915 Is
credited to w. j. Plnney. whose home
is in Ontario, but his splendid farm
Is under what is known as the Shoe
string ditch. Mr.. Pinney has 40 acres
that produced an average of nine tons
Of alfalfa per acre.
The Shoestring ditch extends from
south of Nyssa north almost to On
tario. and then turns west toward
Vale. The lands under this ditch are
big producers OF alfalfa hay, as wit
ness the following:
Eastern Oregon Land company. 127h
acres Of alfalfa, 81 tons per acre.
D6Y
acre.
Dick Schurman, IS acres, s,a tons
per acre.
DR.. J. ]. Sarazin, 40 acres, SL tons
per acre.
c. l.. Thompson, $50 acres. 81 tons
--er acre.
Chef Latkey, 10 acres, 81 tons per
acre.
Ira Dale. 80 acres. 81 tons per acre.
A. l.. Sproul, 40 acres, SA tons per
acre.
w. J. Pinney. 40 acres, 9 tons per
acre.
Charles Billiard, 10 acres, 81k tons
per acre.
A. c. McEldowney. TO acres, s1a tons
per acre.
Harry McCarty, 81 acres, tons Der
acre.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
YALE Is the county seat Of NAL
heur county, Oregon. 1t Is sit
uated 16 miles west Of Ontario

YALE is the county seat Of NAL
ss:s ss ss %. o' ssss ., + oa !;
on the Malheur Valley railroad
There is a splendid stone court house.
adequate for the purpose and for pop
ulation twice as great as at present
All church denominations are well rep
resented, and the Methodists, Chris
tians and Catholics have good church
edifices. A small representation If
Christian Scientists hold weekly meet
ings.
Vale has a splendid public library
which is constantly adding new books
Rural routes from Vale serve over 100
farms. The city is well su. plied with
modern dairies. but is without a
creamery. It has two banks. the Unit
ed States National, which has a capital
OF SIC, 900, and the First National, with
q capital Of $4,000. Vale has two no.
tells. several large stores able to supply
the demands Of an imme nse area and
population.
The city is supplied with spring wa
ter from the Willow springs. 1t is
lighted by electricity by local com
pany. Cost for light AMI power is
very reasonable. The streets are good
and are kept in good repair. The Unit
ed States land department has an Of
flee there. Just outside of the city linn
It's are several hot springs furnishing
a splendid medicinal water coming to
the surface at a temperature Of 242 de-
grees. Analysis of 1t shows contents
as follows: Albumia, calcium carbon
ate; calcium Chord, calcium sulphid,
iron oxide, magnesium sulphid, potassl
tim Chord, potassium sulphid, sodium
bicarbonate, sodium Chord, sodium
sulphid and silica.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

planting. The wheat made 60 bushels
per acre.
MILKING q cows.
Mr.. Gibson Is milking % high grade
Holstein COWS. Thirteen more win
freshen soon. He has % yearling heif-
er calves
In 1916 Mr.. Gibson sold milk to tho
Nyssa cheese factory. His total milk
receipts were $685.
During the past nine months he sold
cattle to the value of 1852.
One COW in his herd promises to
give 600 pounds of butter fat for the
year 1917. She has a three -year-old
calf that produced 81 pounds of but
ter in the one months Of September
last. One COW in the herd is now
giving 70 pounds of milk daily with
q butter fat test OF "a. All Of Glib
sons cows are given u milk test daily.
During the last nine months of 1916
Mr.. Gibson sold $114O worth of hogs.
He now has one boar, seven brood
sows and II shoats. His are all pure
bred Poland Chinas.
1t Is seen from this that Mr.. GLIB
son got S10.534 cash returns from his
farm, not counting the value OF the
corn. hay. wheat, seed potatoes, etc,
that he did not sell.
100000 POUNDS OF MILK.
The Nyssa cheese factory had a
very successful year in 1916, with in
dications bright for a more success
full year in 1917. In 1916 the factory
received 100000 pounds of milk. and
manufactured 1S5,4o0 pounds or
cheese or an average Of 1O2 mounds
OF cheese to every 100 pounds of milk.
The average test of all the milk re-
ceived at the factory was 1888 per cent
The average price paid the patrons
during the whole year for butter fat
was 34A cents per pound, which is
big average price.
The four largest patrons OF the
cheese factory received total of
$67b4.67 for their milk in 1916, or an
average of $16SS.s7 for each Of these
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

let for the Harvey country. The cost
of shipment Is about ] cent and the
price varies with the Portland mar
ket
Malheur county has been the banner
sheep county of the United States for
many years and still holds that posi-
ton. The high prices for mutton and
low wool prices occasioned by tariff
tinkering resulted in depletion of the
ranges as In the case of cattle. The
high prices resulting from the war and
embargo laid on wool from Australia
has resulted in an increased price with
no likelihood Of its reaching a low fig
ure for many years. For four years
wool has varied from ~ to 10 cents
while at present the lowest price Of
fered Is rs cents. Prices for sheep and
lambs have doubled In one year and IL
Is probable that both the number and
size of flocks will increase. There are
some 100000 sheep in the county.
Malheur has been a good producer
o. fine mules which always have found
a ready sale. European buyers have
cleaned the market and there are not
more than 500 mules left in the coun-
ty.
Malheur county. The foreign buyers
have about cleaned out all stock suit
able for their purpose. Ordinary stock
ordinary, SIS to 500. and good, $3.50
and up.
There has been some excellent blood
imported to the county Belgian and
Clyde as well as Norman
PROSPECTS FOR OIL.
For number of years there has been
considerable prospecting for mineral
| oil in the region surrounding Vale. A,
present there are two companies al
work in the field. the Alaska OIL com
pany, and the Independent OIL and Re-
filming company. The former Is a loca
company and the latter an organiza
tion OF the District of Columbia Both
wells are down some 1900 feet and in
| dications are excellent.
There are large beds of kaolin In the
county within 20 miles of Vale. Partict
are now examining into possibilities
! The war in Europe, where most % ouI
| pottery is made, has depleted the sup
! ply and advanced the cost which has
caused American capital to investigate
the possibilities of manufa curing IN
this country.
Prospectors in the neighborhood OF
! ROCKY Ford, on Succor creek, about
35 miles south from Vale. have discov
cred great field of potassium bearing
| mineral. Several parties have also dis
covered large deposits in township SO
range 46 east, of the same mineral.
Some 800 locations have been made
covering some $4,000 acres. Work Is
being pushed on the Rocky Ford loca
tons and it will be shortly determined
just what percentages Of the CONNER
cial article can be produced.
The potassium nitrate and sodium
nitrate are seldom found together. The
sodium nitrate of Chile, where II exists
in enormous quantities, is changed to
nitre by replacing the sodium with the
potassium. Again the potassium seems
to be present as a Chord and also as a
sulphid. These being proved true. NAL.
heur will have the distinction OF dis
placing Chile IN the production Of nitro
! for gunpoWder and Germany in In.
production of fertilizers. Millions q
tons are imported from both countries
! Neither nitrate Is produced in Ger.
many.
Large capital is interested in the in
vestigation now being carried on.
COUNTY GENERALLY.
Area of Malheur county in miles
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

A. w. Trow, 30 acres, tons per
acre.
st. Paul Orchard company, $50 tons
alfalfa between trees In the orchard.
This orchard company has 700 head
of hogs.
$500 FROM HALF ACRE ONIONS.
One of the best known farmers in
the Nyssa district is w. l.. Gibson,
who owns a fine farm Of 1870 acres
one and one-half miles west of town.
Mr.. Gibson diversified his crops and
had u very successful year in 1916
Perhaps the most wonderful feature
was his one-half acre of onions which
brought him a return OF $780, as roll
lows: Early in the season of 1916 Mr..
Gibson furnished four stores with
onions amounting to 80 sacks, which
brought SIS. Later in the season he
harvested $50 sacks of matured onions
| from this half-acre. 100. pounds of
onions per sack. lie sold 100 sacks AT
81 per sack, or s2o9; and then he sold
| $50 sacks at $3.50 per sack, or $525,
making n total OF $500 from the half
acre. These onions were planted on
| sheep manured soil.
! Twenty acres of this orchard is in
| fruit. There was no fruit crop last
| year. Twenty acres We're planted
! to corn, 20 acres of which produced
800 tons of ensilase. He sold $50 tons
Of ensilage at $5.33 1-3 per ton, or
$500.
| Six acres OF corn was matured, and
made 60 bushels per acre, which he is
| feeding
There were Go acres of alfalfa that
yielded seven tons per acre. He is
| feeding this hay.
POTATOES S4c5 PER ACRE.
Ten acres were in potatoes, and the
crop was worth s4050; or s4O5 per
acre. Mr.. Gibson sold $500 worth
of potatoes and has $50 sacks of seed
/ potatoes left. The $50 sacks are worth
| So per sack, or SEQ.
Ten acres were in field beans, g.
sacks of so pounds each being produc-
ed. They are worth Sc per sack, or
1856 for the 10 acres.
One acre was In watermclons and
| cantaloupes that brought $3.50.
One-half acre OF green and golden
Hubbard squash brought 5000
| Thirteen acres were in wheat and
/ barley, all of which Mr. Gibson Is
! feeding, except the seed saved for re-
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

In the Mormon Basin district was at
one time great placer mining camp.
Malheur was a large and prosperous
mining town. Many millions were taken
from the rich alluvial wash OF the
basin. Later discoveries have devel-
oped the celebrated Rainbow and Hum
boldt mines, now in operation. Both
are dividend payers with ore in sight
for many years. The transition from
placer to quartz has come about
through careful work In prospecting
and this work is still In progress.
The country is now capable OF being
served with cheap electric power. Both
the Humboldt and Rainbow plants are
using electricity for power. Many
prospectors are going into that Sec
ton. Its Deainess to good farming land
and the best grazing section in the
country render the country peculiarly
attractive.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
LANDS WELL IRRIGATED,

There are several irrigation COM
panies furnishing water TO- over 10000
acres of fine bottom land. Directly
across from the section watered by
the Malheur river is to be found the
famous and ell-advertised Payette
bench and the country watered by the
government Deer Flat project. being a
portion of the Boise Payette project.
Land values vary as In all other sec
ueing from $40 for raw land
up to $1,000 for the improved fraitlands.
In sections where irrigation Is not
practical, the government permits the
taking of 320-acre homesteads. Inform =
alton regarding vacant lands may be
had by addressing the local land Of
flee, Thomas Jones, register. and M
N. Fegtly, receiver.
GOOD FRUIT COUNTRY.
Peaches and apricots do remarkably
we'll In this section. The quality of the
apricots equals those of California
Sections of the country where the
formation is right, produce splendid
grapes Of Spanish variety as well as
the famous Concords, Nj; ara, Isabella
and kindred varieties.
The fact that prunes are immensely
profitable has now been demonstrat-
ed and the benches under the Vale
Oregon system cannot be excelled for
this fruit.
Cantaloupes and watermelons make
heavy crops and the product stands
well for flavor and sugar with the
consuming public.
All small fruits do exceptionally we'll
Cherries have not become a specia
product, but isolated tracts indicate
that cherries will produce heavily or
any Of the benches. With the best oil
land, splendid transportation facilities
suitable climate. reasonable, even low
prices, demonstrated quality as well as
quantity we feel justified in repre-.
senting this as one of the best district.
Tor the prod, ttion of fruit.
GRAINS AND VEGETABLES.
The past three years have demon
strated the ability OF this portion o
Malheur county to produce corn o
splendid quality in commercial guam
ties. Yields have been well up to tn,
best yields in the so-called corn state!
and many farms exceeding the bes
averages Of those state. The average
for 80 measured acres In lots one acr'
each made an average of SO bushels
per acre, while the banner yield wal
l21.S bushels per acre.
All vegetables make !endid growth
in and throughout the entire section
Many localities pro.uCn dry land pota
toes that are in great drIi.and through
out the country.
1t is beyond doubt that an immens,
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
W. Production For Year from Farm
v die and Range Runs Into Large Figures

as well as through the fertilizing nitro
gen which the plant has extracted from
the air.
Hay will continually increase in
price as stock increases on the range
and as more diversified farming Is car
ried on.
The entire Snake river valley from
Mountain Home to the Columbia is
celebrated for it's production of honey
The region around Vale ships several
carloads every year, and at Vale Is a
company converting the honey into a
delicious syrup which is making n fav-
orable name for the product wherever
used.
LIVESTOCK CENTER.
Only a few years since Vale and the
surrounding country produced few and
shipped no hogs. The past year many
carloads were shipped, frequently as
many as two day from localities that
had never shipped a hog.
Willow Wood Stock Farm, near jam
ieson, is one Of the greatest hog, ranch
es in the country. They carry con-
stantly some 700 brood sows.
So far this section has been immune
from the dreaded hog cholera and
great care is being taken by all grow
ers to prevent It's entry.
Prices are made by the Portland
market and vary from to cents. The
cost of shipment is about / cent.
There are some $4,000 head of cattle
in Malhour county. The high price of
beef has resulted in greatly depicting
the ranges. This has resulted in an
Increased amount of grass on the
range and the situation for cattle rails
ing never looked better. Many car
loads are shipped from the county each
year. The Oregon Eastern is the out
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
MINING OPPORTUNITIES.

tainty of the product and its enormou.
production per acre.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04
Fish and Game - Idaho
Is a Paradise for
Sportsmen

Continued from Page Seven.)
Evening capital news. (Boise, Idaho) 1901-1927, 1917-02-04

A building trades council has bee
organized at Clarksburg, w. Va.