Pine Bluff daily graphic., 1917-06-20
NEW RED GROSS
 1 GREAT BUSINESS; l RUN lIkf MACHINE
 Most Prominent Men BUsi- ness and Financial World Direct Its Affairs.
DISPENSE MERCY
 THRUOUT WORLD
Has Greater Number of Workers Than Any Single Business Organization fin the WGrld-Why Ii Needs
 Great War Fund.

has the appeal for sympathy and sue cor from suffering humanity swelled to such volume as now. Never has the American heart throbhed so warmly in response or yearned So strongly to do the work of relief. The organization for the attainment of these ends is the Red Cross. It alone of all organizations of relief and mercy is the legally constituted engine authorized to work with the government itself to ald the stricken and dependent.
 in many nations, is one of the great est of human organ: cations. More persons are working for it and to achieve it's ends than for any other single organization in the world. They number millions and are approachin5 , two millions in America alone.
 The funds it handles run into nun dreds of millions. It's ships plough all the seas, it's trains, it's motors and other means of conveyance are in every land.
 Since the opening Of the great war the Red Cross has grown at a rate htheirto unprecedented. In America alone it has sprung from less than fifty thousand to more than million.
 A Business Administration.
 The president of the United States is head of the Red Cross. It's growth, it's whole future, presented a problem providing an administration of it's af- fairs second to nothing in the world To administer the aff;irs of the Red Cross efficiently, to c,-ordinate. the efforts of it's millions of volunteer workers, to affiliate with it the worN of other relief organizations and pre- vent duplication of effort, to spend wisely Hundreds Of millions of dollars. to see that hospitals and hospital staffs are taken all over the world, that wohle populations are cared for that whole sections or rava3ed cOun- try are put on the road to restora- tion-that is the merest outline of a work the plant and scope of which de- mands administrative talent without superior The kind of men who span continents With railroads. furrow the seven seas with giant steamships or handle the finances ct nations-tha. is the kind of men reeded for the WOrk or the Red Cr0sS.
 The people giving their mites to the Red Cross must have the utmost confidence in not only the ability of these administrators but in their singleness of mind and purity of pur- pose.
 To select such administrators for the Red Crcss in it's lew work was the problem of the president It was the greatest humanitarian responsi- bility ever to be placed on the shoulders of any groln of men. It is really a new Red Cross, so greatly have conditions chaneed. With these facts in mind the president selected for the Red Cross its war council.
 Personnel of the Administration.
 The personnel of this body is efci- ency concentrated. At it's head is Henry P. Davison, of the banking firm of J. P. Morgan & company. Like his fellow members of the war coun- cil, MT. Davison has dropped his regular business to do his part iii working for America and for man. kind
 The task of co-ordinating the work of the Red Cross chapters and that of other organizations under one heal is being worked out by Judge Robert s. Lovett, formerly chairman of the Union Pacific railroad.
 Like members of 4, war counicl he is giving his time free of charge to this work. In this way these men are doing their bit"
 And that is the spirit of the whole Red Cross. It is served by more tai. ent given free than probably any other organization n the world. There are few salaries, and none that is great. Clerical hire cannot be avoided entirely, but from the wa.' council down the line through all minor administrative officers, chap ter chairmen and the like, to work CTS the time and work are given for the good of humanity.
 Two things stand cut, therefore The work of the Red Cross will be efficiently done. Its funds do not go to pay people for soft jobs. They go to do good. On these points the char itable may rest assured.
 No limit can be set to the work that the Red Cross must do. But the war council must have war fund of $l00,000, ,O00 at once. That is mini mum. Herbert Hoover directed in his Belgian Relief commission work the expenditure of $350,00o,000, and could have used $500,000,000 And that is only small part of the war map.
 Aid at Home Comes First.
 The Red Cross will have to meet not only the demands for relief abroad but first of all it will nave enormous work here at home, and next for our army afield and our uavy afloat,
 The $1O00,000,o00 asked for by the Red Cross is to cover a consider able period of relief and reconstruc- tion, and all the while the powers at war are spending that much every day of destruction.
 Upon the American Red Cross will