The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-01-05
ANNOUNCEMENT.

The extraordinary condition exist
ing in the paper market, shortage of
product and oppressive prices, with
continued. rising costs in other ma
terial and labor make it necessary for
the State Journal to increase its sub
scription prices by mail and by car
rier.
From and after the week beginning
January is, the rate by carrier will
be IL u cents per week, two weeks for
a quarter. four weeks for SO cents.
This slight additional rate will not
begin to compensate the paper for the
additional cost of white paper alone.
If the subscription prices were
raised enough to cover the present
,, cost of white paper, the charge would
have to be IS cents per week.
The State Journal uses, on its daily
| edition alone, three carloads of white
paper per month. This paper has
been costing $4,000. At the rate now
paid it will cost $7,710, or an adj
vance of 1 81 per cent. This additional
cost alone will wipe out the entire
profits of the paper and in addition
add several thousand dollars month
| to the expenses.
The new subscription prices, while
they do not cover the increased cost
of production, operate, thru other
economies and efforts to eventually
bring income and expense together
and the paper must wait for that de-
sirable contamination. A great eff
fort will be made to increase the vol
ume of advertising without, however
| advancing the advertising rate, if the
volume may be sufficiently increased
to warrant the retention of the adver-
Using rates in force at present
| The reader may wonder how we can
make the small advance of only 2 "
cents per week, or less than half a
cent a day, in the subscription, with
an advance of 157 per cent on white
paper and the increasing costs in
other materials and departments.
There is this rift in the clouds: After
April 1, if the most promising pros
poets mature, the State Journal has
assurances of a more or less relia BILE
nature that the increase in white paper
over the prices paid last fall will NOT
EXCEED rs PER CENT of an in
crease for the year. The new prices
herewith announced are based upon
the fact that a price of paper within
a few months will be obtainable as
just noted; and upon the prospects
that the volume of advertising bids
fair to increase and the exercise o.
other conservations.
The caFrier,Gwho now receives 4
cents per week for his services, here.
after will receive 8 X cents. 1t is Il
be hoped that neighbors and friend.
of the carrier and the paper will helI
to increase the carriers list at leasi
slightly so that his total remuneration
for his entire list will at least be a:
large as at present. It Is believed that
it is a very poor family indeed which
under the circumstances. will not be
able to stand an additional charge OF
21a cents per week for their daily pa
per, or less than " cent a day.
1t is believed that every worth
while family will see the justice of this
increase and will pay it in the proper
spirit. For the next few months, OIL
until conditions are improved, the
State Journal will be conducted at a
heavy loss-it is inevitable
If old prices on white paper should
be restored the price will be reduced
to 10 cents per week
Many weak papers over the country
are suspending and going out of bust
ness. 1t is estimated that 1000 pa
. pers will retire. Some of these will
be in the larger cities There are
cases where big papers have beer
earning $15O,0O0 a year, but under
the increased cost of white paper will
have an additional expense of as much
as 100000
The State Journal management /.
ambitious to keep up the quality oil
the paper. to make it at all times q
credit to the city and a satfsfa ctior
to its readers. 1t wants every reader
to feel that when ne gets the paper il
his hand he has all the news of the
big world before him, and all the loca
news that ought to be printed for thu
good of the community. its enlighten.
/ ment or entertainment
On the streets. the Noon edition will
i be sold for 2 cents instead of l cent
and the Home and Postscript edition.
for cents instead of cents.
Rates by Mail
Owing to the less cost of the deliy
cry of the paper by mail than by car
rier, the subscription rate by mail will
be advanced from 80 cents per month
| to 40 cents by the year, or from So 6,
per year to $3.50 per year, as noted il
the table at the lead of the editoria