davidaulloa/AmericanStories huggingface dataset:
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
MAY CONVENE CONGRESS.
President Being Urged to Call Extra
Session al once.

washington.-For two hours on
Tuesday President Wilson discussed
the international crisis with his cab
met and heard urgent suggestions
that the date for the extra session of
congress, fixed for April 16, be set
forward to consider further steps IN
defense of Americas commerce
against German submarines. II Is I'M
derstood there was not a dissenting
voice against this advice.
The president himself did not ex-
press his views. and so far as could
be learned later. had not finally deter
mined upon the course TO be pursued.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

song Blrda in South Africa.
The assertion that the birds ofsSoush
Africa ara not Sung birds has beeu
dlsprNvest.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
THE 3 D's IN D0DD's

Mr.. Robert w. Ferguson. bingham.
Mass, writes: / suffered fFuM ktH-
ncy disorder for years. Had lnesaaant
haekAche and ssonble. Nearly died
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
LOSS 70 AMERICAN SHIPPING
Twenty-four Ships Toll of German
Submarines.

London. Twenty-four American
ships have been attacked by German
and Austrian submarines and other
Teutonic commerce raiders since the
outbreak OF the European war.
or these eleven were destroyed by
submarines and one, the William P.
Frye. by German converted cruiser
raider Prinz Eitel Friedrich, In addi-
ton one American ship, the Cushing,
was attacked by German airship on
April %, 1915.
According to the official records
fifteen American lives were lost in
these attacks.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

A dog can say more with his tail in
a minute than the average man can
express with his mouth IN q week.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

Concelt Il 10 character what paint IL
10 beauty; u IL not only needless, bat
impairs what II IN supposed ID lm-
prove.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
HORSE SAFE DISTEMPEE

A busy man talks but little. A busy
body never stops talking.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

A baby makes the home a happy
place at all times and more so when It's
asleep.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

The ouinine That Does Not Affect The Head
Because Of its tonic and l1x@ttye eA@eA LmxsAvs
causing nervousness ringing In - head. TheEs
IL only one "Bromo Quinine-" = W. GAoVMB
stgnAsaTe l. on each box ~
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

Dr. Pierce's Favorite Prescription makes
weak women strong, sick women well, no
alcohol. Sold IN tablets or Hquid.-AdY.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
'CASCAREB" ACT
ON LIVER BOWELS
No sick head blIi0uS
bad last patton

Get a ie.ceGt hoS
Ara you keeping "a VS.
ana stomach clean. y
With CascaFets, or NERD
passagewAy every few
Salts. Cathartic Pills. Castd
purEativa waters
stop having bowel wASh-day
Cascarets thoroughly cleanse and n
ulate the stomach. remove the aouvN
and fermentinx food and foul Gaaca.
take the excess bile from the ltver
and carry out OF the system all the
constlpated waste matter and poiaona
in tho bowels.
A CaaeArct tonight viii make you
feel great by morning. They work
while you aleep-neveF gripe. aiekan
or cause any Inconvenience. and cost
only 10 cents box from your store
Mnlons OF mon and women take Q
Caacarct now and then and never
have Headache. nlliouaness. Coated
Tongue. indigestion. Sour stomach o.
Constipation Adv.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

Hope is a dream man has when he
lg awake.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
A Trial viii Convince Anyone

Thousands of people have testified
that the mild and immediate effect Of
Swamp Root, the great kidney, liver and
bladder remedy, is soon realized and that
it stands the highest for it's remarkable
results in the most distressing cases.
Symptoms Of Kidney Trouble.
Swamp Root is not recommended for
everything but if you suffer from annoy
ing bladder troubles, frequently passing
water night and day, smarting or irrita-
ton in passing, brick-dust or sediment,
headache, backache,- lame back, dizzi4
ness, poor digestion, sleeplessness, nerv-
BUSINESS, heart disturbance due to bad
kidney trouble, skin eruptions from bad
blood, neuralgia, rheumatism, lumbago,
blosting, irritability, worn-out feeling,
lack of ambition, may be loss of flesh or
salow complexion, kidney trouble in ita
worst form may be stealing upon you.
swamp-Root Is Pleasant 70 Take.
If You are already convinced thai
Swamp-Root is what you need, you can
purchase the regular fifty-cent and one
dollar size bottles at all drug stores.
nple size bottle OF Swamp-Root by enclosing
on, NJ X. This gives you the opportunity
dicine. They will also send you a book Of
the thousands of grateful letters received
Swamp-Root to be just the remedy needed
ae value and success of Swamp-Root are 80
send for a sample size bottle. Address DR..
writing be sure and mention this paper.
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
The Cause.

The Cause.
$50 Gladys has no longer golden hair.
What is the. reason?"
Il suppose it is the high cost of
dyeing"
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23
Progressive MotIs


The world moves In cycles"
Yes, and II Is fast getting to move
on motorcycles.p
Montpelier examiner. [volume] (Montpelier, Idaho) 1895-1937, 1917-03-23

important t.S Mothers
Examine carefully every bottle 81
CASTORIA, that famous old remedy
for Infants and children. and see that It
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15
COURT CONSIDERING
TAX APPORTIONMENT

Whether a portion of the $12, 900 tax
fund to be raised this year by assess
ment on city property for road improve
ment in Hood River county will be re-
turned to the city council for street
work now rests with the Hood River
county court. A committee, composed
of S. A. Mitchell, E. O. Blanchar and
Truman Butler, was appointed by the
city. council to meet with the court
Thursday and urge that portion of
the fund be apportioned to the city.
The court has taken the matter under
advisement until the next term of court
next month.
By making the levy for the 1917
county road fund under the heading of
a general fund instead of by process of
the general road fund, the usual pro-
cedure, the county court under the re-
gime of E. E. Stanton, former coun-
ty judge, increased taxes in the city
of Hood River 40 per cent. Local citi-
zens, on receipt of their tax state
ments, have raised strong protest.
Rendering a report to members of
the county court, who expressed fear
of personal liability in case they acted
on the matter of returning portion of
the fund, District Attorney Derby ex-
presses the opinion that Judge Blow
ers and the county commissioners may
legally apportion an amount of the
funds to the city, although the law
does not impose such action on them.
If the city property had been assessed
for the purpose of augmenting the
general county road fund, according to
Judge Derby's opinion it would be nec-
essary to return the city 70 per cent of
the amount.
City Attorney Reed collaborated with
Judge Derby in the opinion.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

were granted the license, and the
"Skookum Indian Kid" thousands of
them, are now being manufactured.
For a National campaign our fund
would ordinarily be called small. The
Sunkist campaign is per annum prop
osition, ten times the amount we had
at our disposal. Yet SKOOKUM Ap-
Piles are today talked of in :America on
a par with Gold Dust, Ivory, Shredded
Wheat, Crisco, or any other nationally
advertised commodity. Conservatively
estimated by advertising people, the
growers investment in SKOOKUM
goodwill represents value tremen-
dously in excess of the cash spent, and
we of the EXCHANGE, and also every
one of the growers of the SKOOKUM
PACKERS ASSOCIATION, | believe.
are of the opinion that this fund
earned more than itself in actual in
creased cash returns, not counting the
growth of its simplifying and acceler-
ating salesmanship. This campaign
WAS NOT UNDERTAKEN FOR ONE
SEASON EFFECT either, but for its
cumulative effect in succeeding wears.
This fund made for SKOOKUM a DOM
inant position in the apple world that
will not be wrested from it. This is
fact, very important, in which every
SKOOKUM apple grower takes pride,
as do we of the EXCHANGE our
selves. Northwest apples surely found
themselves when "SKOOKUM" be-
came their name. 1t is a gripping
word. 1t is strong word. 1t is hu-
man, too. 1t is American to the core.
And it is full of descriptive meaning !:
"SkOOKUM" - the "bully" of the
original Americans venacular.
Faithfully yours,
W. F. GWIN.
Vice President and General Manager.
Northwestern Fruit Exchange.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

within certain period, a campaign of
this kind requires skilled coordination,
and everlasting alertness and energy.
Now, I am right on the eve of the
launching of the BIG MAGAZINE
PUBLICITY. The crop in the North
west looked good, general prosperity
good, crops in other sections Of high
quality apples mostly small and in our
favor, and prices promising above nor
NAL.
All America knows what was done
| have intimated previously the Satur-
day Evening Post and other advertis-
ing that was released" The con-
sumer, the retailer. and the wholesaler
were all stirred up, stimulated, in
spired by the strong. well-launched ad-
vertising. There was of first import
ance the full page end partial page ad-
vertisements in color and monotone in
the Saturday Evening Post, Ladies'
Home Journal, Life, Literary Digest.
Good Housekeeping, Sunset Magazine.
etc. These ads were highly education
al, telling things about apples to the
consumer. he or she, had never heard
of before, and inviting them to send
for the fine book with twelve apples
in natural colors) of SKOOKUM in
formation and recipes-a volume which
excells anything of the kind ever at
tempted, bar none, and which did not
cost us an excessive amount either.
Also exploiting guessing contests to
which thousands of replies were re-
ceived, and on which even now as I
write we are exchanging kilograms
with New York as to where New
York or Seattle) the contest shall be
judged. Then, too, the premiums were
exploited - silverware for wrappers.
Then came the individual letters to
wholesalers and retailers, and the
urging and aiding of the wholesalers
to write hospitals, restaurants, hotels,
retailers, etc., ETC., to buy SKOO-
KUMS by the box. All this matter
was full of stiff, convincing selling ar.
gument, which covered enjoyability,
health, value, sanitariness of wrapped
apples, the high quality, the strict in.
spection, etc., etc. The retail dealer
and the wholesaler, also, were faced
at stated well calculated intervals
with convincing SKOOKUM arguments
in the trade press and otherwise. Con.
sumers and the trade were being
worked simultaneously, now. Cards
were placed in the subway, surface
and elevated cars of New York and
the cars of Los Angeles and other
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

Yale-Harvard football game thera was
that longest legged man of the world,
Wilson, carrying front and back a
SK0OKUM posters. Booths were ar
ranged in department stores in big
cities, several of them making speci-
atty of box sales, concentrating on hol-
iday demand and these stores special
ly advertising at their own cost in the
daily papers. Dealers, wholesale and
retail, too. spent their own money in
press advertising, all this augmenting
the original SKOOKUM fund by thou
sands of dollars. SKOOKUM booths
were prominent in food shows.
Hotels began to put SKOOKUM
baked apples with cream on their
menus numerous railway lines lat
least dozen) put SKOOKUM on the
menus of their dining car service.
Three different prize contests were
conducted, one by the EXCHANGE,
another by Sunset Magazine and still
another by the New York Tribune.
Transparency window signs showing the
"Smiling Indian Face" and the apples
in bright colors were widely distribut-
ed throughout the big cities. Poster
stamps for use on letters, packages,
etc., were supplied to dealers. Some
local dealers issued SKOOKUM calen-
dars at their own expense, and, as a
crowning recognition of the SKOO-
KUN national success, and to still fur
ther advertise the Northwest apple,
several of the largest doll manufactur-
ers in the country asked the privilege
of making the Nations next doll a
SK0OKUM APPLE KID" modelled
after the SKOOKUM trade mark and
to have an imitation apple in its hand.
These manufacturers were responsible
for the Campbell Kids, Charlie Chaplin
dolls, Billiken, Flicks Kids, etc. FL
nally Amberg & Son, world renowned
leading makers of indestructible dolls,
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15


Then came the preparation of the
SKOOKUM apple wrappers; every
SKOOKUM apple wrapper was to tell
the SKOOKUM message to the con-
sumner and everybody concerned. Mark
this-we were alert to get every frae-
tion of value, to make use of every
opening for publicity. Printed wrap
pers. too, prevent substitution. That
Is important. Then came the SKO0-
KUN mats to be put in the boxes for
retail dealers to hang up in their
stores-another publicity message, ee-
onomical but complete. Then the or.
ders were placed for the novelty
SKOOKUM musical balloon which
were to be given away by thousands.
and which were to cause an endless
chain of advertising talk and discussion
among customers and vey low cost
advertising this novelty proved to be.
There was other detail, and mean
while there was going forward the
finished art work for the magazine ad-
vertising. Then, getting ready for
sales to wholesalers, the trade journal
advertisements were actually released,
and the, BIG SKOOKUM 1916 MES
SAGE, the FIRST NATIONAL AP-
PIE ADVERTISING CAMPAIGN
was made known in detail and of q
fact through the press to Wholesale
Distributors and Retailers the United
States over, and to those of neighbor
foreign countries in which these jour-
mails had circulation. The cost of these
ads, remember, was not heavy-adver-
tising cost is. based on REGULATION and
there are not millions of readers of
these trade journals as there are of
the Saturday Evening post-and we
were able to put before our entire
prospective clientele the. SkOOKUM
propaganda in an emphatic way at a
very low cost. In some trade journals
we were able to use double page
spreads" with full size of apples in
colors, stirring up and continuing and
maintaining interest among retailers
in an emphatic, strong and highly eff
fective way. These big guns paid
well-they all talked about SKOO-
KUN. And the trade all had SkOO-
KUN fixed and glued into their minds.
But of the EFFECT and the RE-
SUITS | shall tell you later. For the
present | wish principally TO stick..to
the outlining of this campaign.
With a certain time in which to do
certain work, with certain schedule
of releasing" this effort and that ef-
fort, with sales to be consummated
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15
Rank Foolishness

You occasionally see it stated that
colds do not result from cold weather.
That is rank foolishness. Were it true
colds would be A. prevalent in midsum-
mer as in midwinter. The microbe that
causes colds flourishes in damp, cold
weather. To get rid OF a cold take
Chamberlaln's Cough Remedy. 1t is
effectual and is highly recommended by
people who have used it for many years
as occasion required, and know its real
value. Obtainable everywhere.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

cities - strong, fascinating works of
art that put "SKOOKUM" on hun
dreds of thousands of lips, that made
it by-word in the big metropolis. and
that caused great demand for SKOO-
KUN apples.
AS the season progressed, SKOO-
KUN was featured in street parades
in several of the larger cities. At the
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15
Little Girl Had Group

Every mother knows and fears Group.
Mrs. R. M. Raney, r. F. 2, Stanford,
KY, writes: "My little girl had been
having Group every few nights. l began
to give her few drops of Foley's Honey
and Tar Compound every two or three
hours, and that night she slept well,
never c1ughed any, and the next day her
cold was gone. To all Of my friends
am saying, Get bottle of Foley's Hon
ev and Tar for lagrippe, coughs, colds
and croup. A genuine cure Sold
everywhere.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15
Talks
TO
Fruit Growers
BY
Northwestern Fruit Exchange
No. y
"SkOOkum" in 1916
CONTINUED
TO FRUIT GROWERS.
CONTINUED

TO FRUIT GROWERS:
I-have referred in an earlier talk to
the success of previous SK0OKUM
advertising. with small expenditure,
and referred to the New York adver-
tising organization which had been
built up specially to handle fruit pub
licity. and which had reformed for us
such remarkably successful work. 1t
was to this organization again that the
execution of the 1916 campaign was
entrusted, and assisting at this end the
EXCHANGE had the services of Sc
attic advertising concern which has a
wide national reputation. For several
weeks the manager of the New York
advertising company was in Seattle,
and before he left for the east the pro-
gram for the year had been well map
ped out.
The SKOOKUM advertising charac-
ter had already been adopted, as men,
toned in previous letter, character
now become nationally famous; and of
this character Printers Ink, the lead
ing magazine in the advertising field,
said: 'It makes SUNNY Jim look like
Gloomy Gus"
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

Daters, Pads and Rubber Stamps of
very description at this Office.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1917-01-13
HE HELPED PULL PRESS
ON OLD TUSCAR0RA PAPER

C. H. McGirr. superintendent of mo
tor equipment of Wells. Fargo & Co. $
express. passed through Reno this
morning on his way TO points east of
Nevada. but in his district, which ex-
tends to New Orleans on the south.
While his headquarters are in San
Francisco. he is an Oregon man by
residence and a Nevada man by birth.
Il was born down near Grants
ulle," he said, "and was brought up
in old Tuscarora. where / went TO
school. / remember the Bingham
boys used to run a newspaper there
and | carried a route for them and
helped with the cid Washington hand
press. Think of carrying newspaper
route in Tuscarorai"
Fort the past twelve years Mr.. Nc
Girr has resided in Portland, Oregon.
-[Reno Gazette.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1917-01-13
LOCAL NOTES AND
PERSONAL MENTION

James Cleve of Elko is spending a
few days in town this week.
G. P. Griffith of Elko is an Eldorado
guest today. @
George A. Hawkes., Southern Pa
cific livestock inspector, is in town.
registered at the Eldorado.
Mrs. Roy Trousdale, who h:s been
quite i'll for the past week, was re-
ported somewhat improved this
morning. O
Mr.. and Mrs. C. E. Weikel left
Thursday evening on a trip to Ba-
kersfield. California.
@
M. B. Paul of Peoria, Illinois. is
registered at the Overland.
Arthur Arnold of Sacramento Is an
Overland guest today.
@
Fred Wick is In town from Pronto.
registered at the Overland.
B. c. Diggs of Quinn river crossing
is in town, stopping at the Star hotel.
@
M. E. FitzGerald of Reno is a guest
at the Star hotel
Dick Allen is loading his outfit to-
day with merchandise for the Jaca
Mercantile Company, McDermitt.
j. ]. Schoeneman, special agent for
the North British Mercantile Insur-
ance Company, was il town yester-
day. @
d. F. Abel, of the firm of Loinaz
& Abel, returned last evening from
horse-buying trip to Austin.
w. G. Ducker, assemblyman from
Humboldt county, will leave for Car
son City this evening, to be present
at the opening of the legislative ses-
sion Monday. o
Born AT Winnemucca, Nevada,
January IL, 1916, to the wife of Rod
ney Thompson, son.
John Etchart and John Lamerains,
Golconda stockmen, are in town to-
day. @
Constable Ed Lying of Golconda and
Miss BERTHE Lying, teacher in the Kin
dergarten here, left today for Carson
City by auto. @
F. M. Lee, vice-president of the
First National bank. who came up
from Reno to attend the annual stock
hOldnrcs unnafinp returned homo last
night. @
DIR. ]. s. Webster was in town yes
terday from Inlay.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1917-01-13
MANY APPLICANTS IN LINE
FOR STATE POLITICAL JOBS

Already candidates for the various
positions at the disposal of members
of the Legislature are making their
wants known and there promises to
be a myriad of them. In the Senate,
former State Senator George T. Mills
is a candidate for the secretaryship
of that body and it is rumored that
r. A. Mckay, former chief clerk in
the State Engineers Office, is seeking
the same position. Harold Wonder
hyde of Carson City is an applicant
for the position of messenger.
In the Assembly there are three
candidates for the chief clerkship-C.
T. Slavin of Tonopah, w. l.. Hacker
of Reno and Edwin C. Mulcahy of
Sparks. For sergeant-at-arms, Phil
Guyer of Silver City, J. G.. Humphrey
of Manhattan and II. K. Davis of
Winnemucca are prominently mem
toned. August Glanzman of Carson
City is out for the position of mes
senger and is making quite a fight
for the job. This is only partial
list of applicants, but the number is
being added to every day, and by the
time the members of the Legislature
all arrive here there will likly be
enough applicants to fill the positions
several times over.-[Carson City APP
peal.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1917-01-13
ENGINEER ON s. p. r. r.
is PAINFULLY BURNED

George Waltenspeil, an engineer on
the Southern Pacific railroad, was
painfully burned about the face late
last night when one of the pipes OF
the engine burst. shooting out cloud
of steam and hot oil.
The accident happened about IL
o'clock last night at Valmy. station
between Winnemucca and Battle
Mountain. The fireman was not in
jured.
Waltenspeil was taken to the Coast
hospital this morning after having his
burns dressed at the emergency hos
pital in Sparks. The burns were
found to be of the second degree and
are therefore not so serious as at
first feared.
Mrs. Waltenspeil arrived from I'M
lay this morning and accompanied
her husband to the Coast. She was
formerly Ruth Webb of Reno.-GReno
Gazette.
The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1917-01-13
THESE FOLKS ARE MARRIED
AND HOPE TO REMAIN SO

The following was handed to the
dope editor of the Sparks Tribune
for publication. The item has been
neither deleted nor censored and is
the plain, unvarnished document as
it was handed to us. The name OF
the contributor is withheld at this
time. though he promises to be fire.
quent contributor to our columns and
his name will be given to our readers
when we write his obituary in the
next century or two:
White Girl Marries Brakeman
Two young people of Sparks were
united in the bunk of holy hemlock
in Sparks. 1t was quite surprise to
friends and relatives, as not over
1000 of them knew anything about il
previously.
The bride is a daughter of heI
parents and has lived in Sparks ever
since she came here.
The groom. a knot-headed brake
man on the S. p, is very popular, like
a wet dog in bed.
The bride wore crepe de seaweed
dress trimmed with spearmint.
The groom wore a white carnatior
and looked like he'd been trimmed
for his bank roll.