The Yale expositor., 1917-01-25
BUILD UP YOUR
HOME MARKET
Farmers Should Patronize LO-
cal Trade CenterS.
AVOID BOX CAR MERCHANT.


copyrighted, 1914. by Thomas J. sullivan.l
There are two ways Of looking at the
subjects Of home markets, and the sub
jects should be studied from both
if a reasonably correct un-
derstanding is to be arrived at.
y y
Ii should be understood in advance
that each community, inclusive OF all
the people who live in the market
town and the farmers who surround
1t, is an industrial unit and that the
prosperity of the individuals living In
the community rises and falls, ebbs
and flows, with the prosperity Of the
community as whole.
D y
One important aspect OF the situa-
ton is that the farmer has right to
look for a good market for what he
raises and has to dispose of. He is q
producer, first of all, and must pro-
duce before he can consume.
y -.
The trading center, where he would
naturally expect to dispose Of his sur
plus products, is not performing its
functions as a part of the community
If it does not make preparation for
buying everything the farmer wishes
to sell, and the market should always
be cash market.
This much the farmer has right to
demand In return for the support he
is able to give the town.
Could Get Better Prices.
If the farmers have in their local
town a market for their products or
great part of them they would obtain
much better price for everything
they raise, and the consumer would
pay considerably less than the people
living in large congested centers.
v b.
TO supply the needs and demands Of
the people living in the large cities
great quantities of country produce
are daily shipped to the commission
merchants operating there.
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The city consumer pays the price for
living in the center of excitement, as
he joins with the producer in sharing
the cost of moving the farm products
to the large cities; also the expense
entailed in handling storing and dis
posing of them.
Town Is Entitled to Support.
On the other hand, having provided
for good, adequate market, the town
is entitled to the support Of the farm
ers.
Furthermore, the only manner in
which the market can be maintained
is for the farmers to give all their
trade to their local merchants-keep
their money at home.
y
The cow must be fed If she IS to con-
tinue giving milk. You cannot draw
more out of a cask than has been put
into that cask.
II the farmers of a community per-
sist in sending the money they receive
for their products away from home to
buy goods the time surely will come
when there will be no money at home
with which the towns tradesmen can
buy the farmers products.
This is the philosophy of the situa-
ton In a nutshell.
The resident of town who does not
exert his every effort in its interest, to
build 1t up and make it strong and
prosperous, is indeed retarding his own
advancement That's the logical reply.
Develop a Home Market.
The first step in the right direction
Is the creation and development of a
home market. Everything within your
power should be done to make your
town the trading mecca of your vicin-
ity.
You should volunteer your services
and cooperate with the other citizens
In making your town the trading envy
Of your section of the state.
Give the question a little thought
and when you have reached a conclu-
sion do not hesitate to voice your SEN
timents.
Go to your local newspaper publish
er, your banker, your merchant, your
lawyer, your hotel keeper and your
druggist and tell them what you think
would be the best way to build up and
advance your town.
Citizens Are Thoughtless.
The efforts spent should not be di-
rected in specific channels, bus should
embrace the betterment OF rural life
and conditions.
The work for the improvement of
both town and country ought to be
made community Job, and every res
ident should engage In the work with
equal zest.
Local development will be hindered
Just as long as the thoughtless citi-
zens line up at the counter Of the
faker and tender him their hard earned
dollars and while they continue TO aid
I'm increasing the bank accounts OF the
enormous corporations engaged I'm sell
ing goods by mail through deceptive
pictures In expensive catalogues.
Let the community rise up In one
body and put a stop to this practice.