The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1917-02-24
In public Collection Missoula
Business Man Will Find
Much Aid.
GOOD LIST SECURED
Best Books on Ad-Writing,
Salesmaaship, Eff
cheney Available.
Dear Sir:
II this letter were printed on a
ton dollar bill. It could scarcely be
more valuable to you than the mes
sage It now contains.

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f,oot. ~ no r,,h,,c ,,h,0rv ,,,h,ch
might probably, be used by Missoula
business men, . s...
Millions of dollars are expended an
nually in the United States on adver-
tiaing alonA.s Millions Of dollars more
an paid In salaries to expert sales
men to PIT. the goods already adver-
lised before me spubaic This is done
by the Biz mAnnf4c turers and whole.
salers; the individual merchant in a
his own resoufces.
HoweveF. X the merchants Of Mis-
soula wish to exercise the privileges
given them upon registration at the
public library, they may rain first
hand information regarding the adver-
listing and selling games from writer's
who have proven themselves experts
in the profession. The library now has
more than a dozen Of such books on
It's shelves Several more OF the latest
editions have been ordered and are on
the WAY. others will be added as the
ue'l''"u Warrants
FOE Advertisers.
advertising as a Business Force" is
q compilation OF experience records by
I>aul Terry Cherington, instructor in
commercial organization in the grad
uaAe school Of business administration
at Harvard university. The purpose Of
the book, as given by the author, is
to provide a text for individual instruc-
ton. serving to put familiar material
in new light before the advertisers.
It deals with the problems that con-
front the amateur advertiser and pre-
sents possible solutions for them.
The actual composition of the ad-
veItisement as 1t concerns the ad
writer, u little treated phase Of adver-
Using is the point upon which Writ
ing an Advertisement" BY Samuel
Roland Hall. concentrates. Due atten-
ton is paid to the general principles
Of success in advertising. the state
mcnts being substantiated by personal
experiences of the author.
"}. On Art in Ads.
Frank Alvah Parsons, president OF
the New York School Of Fine and APP
piled Arts, has written book on THE
Principles of Advertising Arrange
ment," which should prove invaluable
to the merchant who is obliged to do
his own ad writing. The book con-
tains a. dissertation. well illustrated
with familiar advertisements, on the
use OF type and cuts. use and abuse of
decoration and ornaments, the essen
tiala Of balance and movement in the
finished advertisement and the topog-
Eaphy, of advertising in general.
"Ads and Sales" Is called BY the
author, Herbert n. Gasson. IAN attempt
to apply the principles of scientific
management to the problems Of sales
and advertising" The book was be-
gun by Mr.. Gasson as a series of ad-
dresses to the advertising clubs and
chambers of commerce Of tho United
States. The book Is condensed and
technical but written in such way
as to be easily understood.
"pu.hioo Your eusiness."
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ident Of the Harvey Blodrett company.
financial advertising. st. Paul. The
book gives practical advice on adver-
Using for banks trust companies safe
deposit companies, investment brokers.
real estate dealers. insurance agents
and all interested in promoting their
business by judicious Advertising as
is stated In the preface. Although
some Of the ideas might be used with
success by mercantile establishments.
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