Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-05-17

| praoiJapt ,uJ T;.1o 81 T.. T.. |
'" ii'N an" A'''' We
-
THE greatest menace to America n pro.-
perity is It's own Indulgence and love for
Injuries Today we are on the crest Of a
notable Industrial wave. and that wave will
not recede unless America loses it, nerve.
Personally do not entertain any fear con-
cerning our ability in that line for we are
the most resourceful people in the world
and have tho ability 10 adapt ourselves 10
new conditions
This is how william r. Nicholson pro,i-
dent OF the Land Title and Trust Company
and one OF philudelphIa's notable financial
figures epitomized business conditions dur
ing an interview this morning
orti,ntsr, Is the dominating element in
a, par"5 ", ~ h,,i,,,. b,,, So ,,a. nor,
mits blind confidence TO get the better Of
his judgment.
He admits that he has felt the trcmora
OF depression, but asserts that the dc.
preston is really imaginary and due to
causes that are natural ana easily as
peiled
MATTER OF PERSPECTIVE
"Buslness prosperity" he says. rs largely
q matter Of perspective. and never In my
business career have ! viewed cluudless
alSy. for the gloomy-sided individual IL al
ways with US
.'when we entered the war certain sec
tion of the people began to cry depression.
They insisted that the wolf would be at
our door within thirty days, but nothing
like that has happened And nothing like
,hat VIII happen unless America ae'iues !"
Invite tne Won by Trying 10 pr"ctcc aeH-
,eH anu ,'hpr "'tlcai economy ms -
utVpIell tn"t ~ up 10 'ne aNC'akI I''l'' ~ 1,'n
~, "nol"ho Mo""n, uVi' ~,
tl aocept Ine i"'Se P'''oS"P"' W WV
N"t""'''S "o"'e'''
Today the average map and the average
woman, referred 10 by Mr.. Nicholson, are
doing considerable thinking 1hat iheF
view the future with some msgiVings ne
admits How they can share his optimism
ana do their nit toward Keeping America
on. the present wave OF prosperity Is CON
tained In the Following bits Of advice he
oHers'
"To the average man who Is drawing n
weekly wage I offer these suggestions
"Don't he fooled no any tark copcornIng
danression G,,r irI,,s,Iai it ,,, ,,,ri
ing al fun capacItv and viii continue so
6.rL,.. f., = -. +. a.. ,.,... =.
49,, 20 a snpI 'ase u. ,ne IIuo' '''"' "''
~" ''''''" " J'' i'' e'e'So'"S
~ is true that you are being pinched by
the nigh prices or foodstuffs, but accept
that condition and consider that you must
make sacrlhces during war that rs being
waged for democracy and universal free
dom.
ELIMINATE LtNtRlES
q few Iuxurles, but don't be mlserIy. for
when you are 1t helps to stagnate bust
a.,
=, 49, Sou mr't ~, 4" sun VI 'io''eS VI par
u Shoes puy theW'
- you na'e an Vpbortunity 10 puy
notbing 10 fear Ren,en,bor mat iris ,yar
ts really a his, Investment for Ar,erica he
cause il insuras ms avains, a more costI,,
war thar would have foIIoyed in tbe event
of Germanv's triumpb over the Allies
Consider that Won are a mart Of Amer
fca's big war and Industrial machinery and
resolve TO keen your little wheel moving
When YOU do this YOU are proving
your patriotism and beIniup IA mako Amer
lea maintain its stabiIItv"
Fearing that he may be misunderstood
in regard TO his advice on the elimination
OF luxuries, he singled out one thai In his
Judgment can be cut without much loss or
trouble
Booze is something that the banl,er ,vo,,Id
relegate to the ash heap with one stroke OF
the pen IL he had the mower OF Conpress
''That is one OF The Iuxuries 7 roferro,i
TO-" he added 1T Is consuming great
quantities OF grain that must be utilized In
foodstuffs Not only that hut II is srnninr
the vitality OF our young manhood and less.
ening our Industrial efficiency To wipe
nut ~ an,nIo,.r,or, ~ iI .lUuS"I,uS WI, pe
axar,, MAJ, sacri0o,1 ,iii - - ~ ""E'
other industrics ~ irrrna,s,, ' auSui ''u ny
''''' ''''e" ""s'"'
CUT OUT BOOZE"
"once we cut out this luv,,,,. ,,.o ,,,,,
have more rnonev for the holsa, a., %'u
and others who are dIsnorsi,,, Wv , ""''u'' '''
earies I'm the general scheme 20 ne :. "'''''
''''e''e = "'e'
tbat has ner,aded nar, ol uncertainty
Nicbolson pIaced tho bIa,,a 90 ~ T'.ous, MI
sxTben we erter.d ,h,s on we war
began, I'VE found ourselves unnrar.rod
Vast sums OF money. such vast Suns tbat
even bankers were forced 10 gasn had ~ bo
raised TO meet the situation. FIoating tbose
Government loans and financing first-cIass
mower FOR war dIstnrbad me n,,Hiross 80