The Colville examiner. [volume] (Colville, Wash.) 1907-1948, 1917-05-12
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| Who Advertises
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/ Advantage Over !
His Competitors

The government of the United States
and. the governments Of the several
states stand ready to assist farmers in
securing an adequate supply of seed,
an adequate force of laborers when
they are most needed. at harvest time,
and the means of expediting shipments
OF fertilizers and farm machinery as
well as of the crops themselves when
harvested, The course of trade shall
be as unhampered as 1t is possible to
make 1t and there shall be no unwar-
ranted manipulation of the nations
food supply by those who handle It
on Its way to the consumer. This is
our opportunity to demonstrate the eff
fciency of great democracy and we
shall not fall short of It!
This let me say to the middlemen of
every sort. whether they are handling
our foodstuffs or our raw materials Of
manufacture or the products of our
mills and factories: The eyes of the
country Will be especially upon you.
This is your opportunity for signal
service, efficient and dsinterested
The country expects you. as it expects
all others, to forego unusual profits,
to organize and expedite shipments Of
supplies of every kind. but especially
of food, with an eve to the service you
are rendering and in the spirit of those
who enlist in the ranks, for their peo-
pie, not for themselves I shall conf
IDENTITY expect you to deserve and win
the confidence OF the people of every
sort and station.
To the men who run the railways
of the country. whether they be man
ayers or operative employees. let me
say that the railways are the arteries
of the nations life and that upon them
rests the immense responsibility of see-
ing to it that those arteries suffer no
obstruction of any kind, no ineficiency
or slackened power. To the merchant
let me suggest the motto, Small profits
and quick service" and to the ship
builder the thought that the life of
the war depends upon him. The food
and the war supplies must be carried
across the seas no matter how many
ships are sent to the bottom. The
places Of those that go down must be
supplied and supplied at once. To tho
miner let me say that he stands where
the farmer does: the work of the world
waits on him. IF he slackens or fails,
armies and statesmen are helpless. He
also is enlisted in the great service
army. The manufacturer does not need
to be told. that the nation looks to
him to speed and perfect every process;
and I want only to remind his en-
ployees that their service is absolutely
indispensable and is counted on Ly
every man who loves the country and
its liberties.
Let me suggest, also, that everyone
who creates or cultivates a garden
helps. and helps greatly. to solve the
problem of the feeding of the nations;
andN that every housewife who prac-
tees strict economy puts herself in the
ranks Of those who serve the nation,
This is the time for America to correct
her objectionable fault of wasteful-
ness and extravaganza. Let every man
and every woman assume the duty of
careful provident use and expenditure
as public duty, as dictate of pa
triotism which no one can now expect
ever to be excused or forgiven for ig
noring.
In the hope that this statement Of
the needs of the nation and of the
world in this hour of supreme crisis
may stimulate those to whom 1t comes
and remind all who need reminder of
the solemn duties of time such s the
world has never seen before. I beg that
all editors and publishers everywhere
will give as prominent publication and
as wide circulation as possible to this
appeal I venture to suggest. also, to
all advertising agencies that they
would perhaps render a very substan-
tial and timely service to the country II
they would give it widespread repeti-
ton And hope that clergymen will
not think the theme Of it an unworthy
or inappropriate subject Of comment
and homily from their pulpits.
The supreme test of the nation has
come. We must all speak. act. and
serve together!
WOODROW WILSON.