The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1917-12-16
Merry Christmas? You Bet!
Missoula Shoppers Buying
With Old Time Liberality
Samee First in Hearts of Holiday Buyers This Season.
hut Riddles Can't Be Overlooked, and Elders
viii Not Do Without Happiness

/ her of cigarct cases decorated with
ALSO been offered Ia inc shopping
public
AT the Smoke House +. Fl. Knisely
/ has made special efforts tn offer Il
display Of tobaccos and cigars that
! can easily be sent to the men in
] camps. The show window Is laden
with those articles that are most dear
! 10 the hearts of the Sammees.
The Riddles Not Forgotten.
| Rut with all the preparation for
/ sending the soldiers gifts this year,
| the Riddles haven't been forgotten and
/ Mssoula toyland emporiums have
! Eeen reiuvenated again this year with
larger quantities.
Nearly half of the lower floor of the
/ j. N. Lucy company has been devoted
ltfo toys alone and this department
looks as though il might have been
/ the summer home of Santa Claus. The
show window has been cleverly ar
! ranged with toys and "a small electric
train runs day and night over II track
that winds in and out among the toys
No More made In Germany"
No longer do We see the mark on
the back of TOYS. Made in Germany
When the war broke out all manu-
tacture of toys was stopped by the
Germans and it was NJ to the Amer
lean manufacturer to start making
them or eliminate" many dolls and
| mechanical articles from the market.
The result was astonishing. 1t was
discovered that we could make just
as good toys and as cheap as they did
in Germany.
0ne half of the hardware department
1T the Missoua Mercantile company
las been transformed into a toyland
that is SO alluling that even the
erown-urs can't stay away. one end
of the room has taken on the resem-
hlance of II miniature arsenal. Every
form of war machine has been repro
duced in toys and even tiny Sammecs
in uniform are offered 10 man tn'
suns and battleships.
Santa Clause has also established
depository at the -. j. Donohue store
on the third floor almost all thu
space has been devoted to the displa,
OF these goods Dolls are in nluci
I prominence and they range in siz,
from two inches to two feet ana il
! variety from Chinese to negroes.
Q New Books Offered.
; one would think that the war woui
have cut down the production OF ic\
y books. but the displays in the boo
stores OF Missoula Indicate that IN
= authors and publishers have not le
Q the conflict interfere in any way Wit
@ furnishing the pnblir with lteratur,
e Ghildrsn's stories feature the dis
play at Rateman's drug stores. Lon
: shelves are lined with many volume
Y of the latest stories for boys an
| girls While there are also many ne
volumes for the older people. Al
goods and fancy chinaw"ar are ais
in prominence.
The Office Supply company ha
gone into the Christmas trade eXteI
sively this year. Their large store
packed to the point OF ovefflowin
with large assortment of books, sta
tipnery and printing supplies.
Sister wife and mother are not
he forgotten this year. No indee'
Some of the most attractive women
wearing apparel has been placed q
display this year in Missoula.
No prettier window display can /
found on Higgins avenue than that
| the Fashion store. Some of IL
eaintiest evening gowns ever shippe
into the city have been placed in II
windows while inside there is a com
plete assortment % wearing appar
for women.
Sehlossherg's has also entered tn
field again this year with the view
offering Missoula women some Of Il
latest styles. The store has been a
traetively decorated In Christmas co
ors.
Eleventh. Hour Shopping.
Eleventh hour shopping is inev
table. There are many remedies sul
ges,ed but none have effected cur
The reason lies in the fact that. just
few days before Christmas everGoI
catches the spirit of the Yuletide AZ
they begin to think If their mar
friends who ought to be remembers
Then comes the rush Tor the lit
gifts
To meet this final hour rush Il
Golden Rule store has fortified itst
with IA large number of extra clerl
and a big display OF small article
The store has a We'll arranged sho
window exhibit of Christmas sugge
tions that Wiil save a great deal
Worrying for the tired Christina
shopper.