Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-08-26
BIG DEMAND FOR
STUDEBAKER CARS
Announcement of Increase in
Price Causes Intending
Buyers to Get Busy.

THE American public is gradually
awakening to the fact that practical
| ~ all materials entering into the con-
struction OF motor car have been
rapidly increasing in price" says 1.
| local Studebaker distributor. This
fact has been brought very forcibly
to the attention OF the motor car buy-
ing public by the automobile manu-
facturers. who, In their newspaper adp
| Tor many weeks past. have announce
an Increase In their prices. Some u.
these makers have even been forced
to make second increase since
July l." he says.
"A year ago Studebaker made huge
purchases and placed long term con-
| tracts for raw materials, making Il
possible to continue the present low
prices while other manufacturers Of
cars in the Studebaker class advanced
their prices. But at the same time
we continually warned the public that
the increasing cost of labor and ma
terials might force Studebaker to
raise their prices at any time wthout
notice. In all sincerity, and without
any effort to stampede people into
buying our car, we persstently urged
Intending purchasers to buy their
Studebaker at that particular time,
and make sure OF a substantial siI -
ing. Now the wisdom of our reason
Ing Is being demonstrated daily here
at our salesroom.
Because the popular demand for
Studebaker cars Is rapidly exhausting
I ne materials purchased at old prices,
the factory recently made an an
rouncement Of an Increase in the
prices of all models, to take effect
September 3. This definite announce
mont has been the cause of big rush
for Studebaker cars Seems as though
everyone in my territory wants to take
advantage OF the old prices now
Even at increased prices I'm per-
fectly satisfied that Studebaker cars
will continue to be the greatest dollar
for-dollar values on the market. At
the present prices they are unques-
tionably the best buy in all motor
dom. | doubt If buyers will ever
have another opportunity to get such
powerful. durable, accessible, econ
omical. comfortable car for so little
money. And the fact that I am we'll
nigh swamped with orders from pros
pective purchasers who wish to take
advantage of the present Studebaker
prices, seems to prove that the ma
jority are with me in this belief.
Every one Is after the best possi-
bic buy for the money and, IL there's
a chance to save a dollar, you can
bank on the American public every
time. The increased demand for
Studebaker cars at the old price shows
the shrewdness OF the buying public
the well-to-do man takes advantage
OF the saving as well as the man oI
ordinary means.
"A great many purchasers of Stude-
baker cars now, and perhaps the
major portion OF them, are leaning
toward the De Luxe models. Here the
buyer has his choice of four distinc-
tive colors. chrome green. battleship
gray, purple lake and auto blue. and
finished in any one of these colors
Studebaker takes its place on the
road with the most exclusive motor
car made. Demand for individuality
prompted Studebaker to offer the De
Luxe models and am told that they
are creating no end of favorable com
ment all over the country"