The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1917-05-22

ss the much mooted question Wnetner aoVerIiS-
np increases the cost of living and proves that 4
many of the real comforts of life which all OF us
eniov have been made possible through advertls-
ing publicity.
lone the common indictments Drought asalns. au
yertisng is that the cost OF hvng Noiuni
arguments pro and con been adduced but IN
aIitD the proposition seems simple The real test
this Are the people generally more prosperous NO"
they were in the age bigger deposits in
the banks. higher salaries better no"es' no'o p'
broader education?' ,..a
tendency to spend money su. r 80
back to the days of salt pork wngn we and used tai
low candles Would revert to the sanded floor print
as our chief companion winters evenings?
And would better off fnanciay we Ola revert 10
TT Would not be difficult catalogue perhaps
factors lives that could be traced to
MONOGRAPH the sefplayng piano. and the piano itself
so far the great OF people is concerneo nase
made possible by advertising he sew
ing-machine, and multifarous array OF 'ninss "ou
have to be included in such catalogue
I'VE must look at the matter from pioao view
point when we effect of advertising on the
cost Of living " must also
admit that advertising has made 1t possible LOT 'nese
people to possess the money they spend
A review of some Of the successes that have
been accomplished by advertising is set forth as
follows:
George Eastman in 1873. was bank clerk with a
hohhv for photography Out Of his dissatisfaction Win
the wet plate the kodak and one OF the creates.
of Now the company invests at eas'
81 900 900 a year in advertising.
Or take William Wrigey. Jr, who was traVeiliie
salesman Now is said to spend $2OOOOOo year OF
more on publicity. In the many Wrigey campaigns we
find items that run stupendous proportions The or
binary bestseer fiction has circulation OF perhaps
100 900 while the Wrgley Mother Goose Book went To
300 900 people and the Spear Men to 100000
eThe American Chicle Company this year mas an ao
vertising appropriation Of and onehan mon oolars
mot SO many years ago Eldridge r. johnson was
machinist at Camden N. j. Afterward ne bought tne
little shop where he had worked on crude taking
machine and this developed into the great victor Com
pany-whose advertising well over $2oooooo year
"A century ago there little soapfactory IN Ne"
York owned by a Morgan family For more than life
time this attained particular prominence Du
one day the family physician suggested the comonatoi
of two Latin words trade-name Sapolo became d
most national institution with three or -FOUR nundret
thousand dollars talk for it, and the
adventures Of company add some OF the br1ghtes
color to the romance advertising Thus we have Spot
| less Town. - l.,
vented the cash register H Patterson then had
small country store and having trouble keeping III
accounts When he heard Of the cash register ne ele
graphed for and afteward bought the business ono
Frederick F. Peabody schoolteacher IN Minnesota
hut rural did please him and he went to Cncage
At the very beginning advertising entered his career 10
he looked in the classified pages OF the Chicago paper
| and found a Job a dollars week. Among othe
things he sold collars and today he is president OF tn
! greatest collar in the world