New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-13
The Item Shows That
1t Pays To Be Honest
Continued from Page 1s)

discussing the general OF quacke she used
such ~oundng hordes OF quack lying frauds plain
lies fraudulent and the like The published explanation
the OF letter The Item 1t signed Edith Loeber
Ballard NJ D. The woman thenceorth effectively
foreground Of The Items fight Mrs Marshall Ballard wife
Of The managing editor and Of the abs and highest
standing physicians New Orleans have mind picture
Of publication reaching the Morgan Agency the
when the Cuihe peders and the advertising experts
conferences and Of the lot Of them reading it and fanng
heap Doubles the mental picture wholly
thentc But somehow cherish And the Edith
Loebe7 Ballard " D. signature have been shock
There further effective medical argument The Nor
gan Agency turned legal hope They in terms OF lofty
indignation that their clients Messrs Chas Cuhe Sons
honorable gentlemen conducting hon lie and legitimate bust
and that the inclusion Of and that OF clients
this article following the hodes OF quack fraudulent
called for immediate reactOn OF further action
To which Managing Editor Ballard politely replied that the gentle
might be all that claimed for them and but he
Item stood what had published and the
the Morgan Agency the Messrs Cuth if they felt themselves
unenduaby aggreved That 1913, and nothing has hap
pened since Legally least the rupture outfit hasn't out
Of it. stupor yet
Mothers Friend that silly mixture OF oil and which
was advertised to Danish the pains Of motherhood ferveny
resented its refusal by The Item Ignorant medical expert
the background undertook overshen the supposedly
scientific Item with scientific argument on evidently
have read the Mothers Friend copy and do not know what
Mothers Friend itself is claim In three columns Dr.
fraud which perpetrating t aerSard convicted OF
sbrandng in violation Of the Food and Drugs Ac and
Dey puncted its claims Exit Mothers Friend into the Eternal
Slences.
Pnex comparatively mild and claimant
drl powers thought that there must be mistake in The
Item ruling and not exclusion wished
II out Dr. Ballard presented The Items in print
that Pnex be splendid for whoOpng cough and spas
modic Group Whoopng cough Dr. Ballard pointed out
infectious disease running definite which cough ed
cine can favoraby affect unfavoraby affect however
the syrup OF Pnex merely adds the stomach trouble
always present in whoopng cough As for spasnodc
that may be dphthera under alias waste time pouring
syrups into diphtheic child may its life Upon reading
this in The Item Pinex lost interest in the debate
By the time the ult and the shouting had died one hundred
and eleven less fraudulent untrthu medicines had
from The Items columns and between 600 and
900 yearly of had been closed Such medical
matter as allowed under the rules strictly supervised and
censored Resno which has but has been considerably
has been only censored by The Item but has
had much Of its copy actually rejected All advertisers OF this
that The Item the right edit and modify
well as reject wholly copy and accept that basis
r objection made to alterations and enaons the interests
Of truth The Item closes the account
Proof that The campaign has been constructive well
destructive on the medical side shown the building OF
line of new local medical advertising which strictly legitimate
While Standardization nearly always harmful there held tor
the direct sale of certain simple drugs without previous recourse
doctor and these drugs properly De advertised haz
Bestof one OF the largest drug New Orleans get out
line Of standard preparations such magnesa several mild
xaves dentfres skin hair washes etc all harmless
with reasonable and all advertised with the sctest adherence
- fact; and The Item this advertising The effect upon
the store is that trade ce-a and the typical patent edI-
cne has dropped almost while the loss has more han 0een
filed v gain in the sale Of legitimate preparations Nov" when
fk medicine undertakes campaign in New Orleans and
asks Katz Besthof stock the question is put
VIII The Item take your ads?
No"
Then Vol, cant use our name in your advertising; there's
no need Of our stocking up.
Despite repeated refua hope springs eternal in the quack
b breast of breaking through The Items barriers Half dozen
Of the big periodic letters ntang that the news
paper has probably standard by now and would
h. Glad to accept their perfectly legitimate and sPotessy truthful
CODY Once in while medicine will come IN tor argument
and even test Such the desire of caller who breezed IN
upon Business Manager Newye day representing Ntaa
II fact he gave Nh Newmyer understand that ne practically
s Vaas and he produced shea of letters from halt OF the
prominent newspaper publishers of Texas "a parallel instance to