davidaulloa/AmericanStories huggingface dataset:
The Washington times., 1917-09-29

pared with the years before this aid was given to
the agricultural districts OF MORE THAN
$5O,OOO,O00
This, then, is the terrible effect Of the pound
rate for second-class mail, and of the conse-
quent increase of magazines and other second
class matter; this is the result of the "shGmelsss
subsidy" of the $4,000, ,OO0-a-ysm loss caussd
by the magazines; that from, 1879 to 1916, tuith
second-class mail increasing from 81, 100000
pounds annually to I,20O, 100000 pounds an
nuaIly, the former regular huge annual deficits
of the PostoHice hGpe come down Dith each in.
crease of second-class mail until srpLuses hGps
taken the place of deficits and there has been
$50,000,000 a year in addition to aid rural life
This evidence has NOT been used in Congress
or by the National One Cent Letter Postage AS
sociation.
Does it help to substantiate the "$89,OOO,OOo-
used-by-the- magazines" myth?
Is it evidence on which magazines ought to
be strangled by sudden increase of more than
300 per cent in their cost Of delivery to SUBJ
scribers?
The Washington times., 1917-09-29
MAGAZINES ARE THE MOST
PROFITABLE CUSTOMERS
OF THE POSTOFFICE
/. Through Huge Purchases of Stamps
Entirely Outside of Their Pound
Rate PAYMENTS.

The name of a representative magazine has been
given to members of Congress with the following facts
of its most recent four months operation:
1t paid the Postofhce during these four months for
delivery to subscribers S,67604
But during the period it purchased 2-cent
stamps to the amount of $20,20206.
It purchased 1-cent stamps to the amount of
$24255.49.
1t paid parcel post charges of $3,19620.
Here are direct purchases from the Postofice en-
tirely apart from its pound-rate payments, amounting
for four months to $56,329.79.
The above was for outgoing mail matter
Incoming showed for the months 25S 272 sealed
letters with postage stamps affixed in addition to post
cards and parcel post deliveries.
So far, we have payments in only four months to
the Postoce of SCI 49523 and above the pound
rate payments of $8676O4, in ransacting the direct
business of the magazine.
But in addition, during these four months 800 ad-
vertisers spent $99800S5 in this magazine for adver-
tsements appealing to the people Of the entire country
How could these 800 business men get back their $99-
The Washington times., 1917-09-29

In the first this the the
the Postmaster General running
mousy volume along with revolutionary change Postofce
finances from huge annual losses huge annual profits
These few millions of Postoce
ed by advertising enable
zines have been a boon to the Postof1ce
The Washington times., 1917-09-29

Single-column magazine "ad" of Chicago cloth
ing fr with number of retail stores over the ooun.
Try, brought 1000 inquiries which, with foow-un &C.,
caused postage of $4,000.
That column cost the publisher to mail at second
class rates $3S.67.
The Washington times., 1917-09-29

Pretty good business getters for the department.
these "ads," which cost the publishers to mail at
seeond-class rates, $3.50.
The Washington times., 1917-09-29

Even better in proportion was 1-5-column appeal
TO mothers in one issue Of the same magazine. It
produced postage to the amount of $4,000.
To carry the little advertisement at second-elass
rates the Government charged $7.76.
The Washington times., 1917-09-29

900 investment except by operations requiring the
purchase Of hundreds Of thousands Of additional 2cen
stamps?
Is it a good thing for the nations revenues to
strange this publishers business? Even II the ques
ton of fairness to him be dismissed after he has built
up business through % years, deicatey adjusted to
1cent pound rate is it good business for the Post
Office suddenly to than quadrupe his freight rate
and cut down or destroy his activities7
2. Through the Vast Amount of Postage
Generated by Magazine AdUertisins.
About $75000,000 is invested annually in magazine
advertising; about $400, 900 in newspapers and
periodicals other than magazines
Here is the postage bill of one Of the great mail
order" magazine .sdvertisers-a company selling ex
celent clothing to who have not to the
great cities and their department stores The preSi
dent Of the company writes:
"Our business is derived entirely, either direct
ly or indirectly, from our magazine advertising.
During the year we paid the Postofhce Department,
for carrying our first, third and fourth class mail
matter, the sum OF $433,242"
What single advertisement in one issue of q
magazine did for another womens wearing apparel"
house is recorded on their books as follows:
THE postage required to answer the $4,000
replies from the column insertion in the maga-
zine, also to send the merchandise required by
1000 of the inquirers and to followup" other in
qurers, was S., 400"
The Government charge for carrying this advertise
ment was 1888. (That $64OO, by the way, did not
include the several hundred dollars spent on postage
by the inquirers themseves.)
The president of concern publishing encyclopedias
natural histories classics, &c. investigated the
spondence created by recent page of his advertising
inserted in single magazine:
"The stamps and money orders bought by the
inquirers and the publisher a result of the 1000
inquiries to this one advertisement, amounted to
1884"
The publishers paid the Postofhce to carry that
page at second-cass rates, $12. good business
would be satisfied to lose several times $12 in order to
do 1884 worth Of business profitable to him as first
class mail is to the Government.
Scores of small advertisers found in any issue of
any popular magazine. They are just good Gus
toners of the Postofce, in proportion, the big
using columns of pageG
The Washington times., 1917-09-29

modest one-inch magazine advertisement is print
ed by company which reports that its yearly postage
bill from that is $5,132 Adding the approx
mate postage the 1900 letters month sent to the
company the yearly total of postage created by this
inconspcuous concern through the magazines is found
to be $5,492.
Two-quarter-coumn announcements of dress fab
rc appealing to women in a single magazine, brought
1000 replies involving postage stamps worth $4,000.
The Washington times., 1917-09-29

advertisers in November issue asking for an exact
memorandum Of the letter postage on the inquiries
from their November advertising and the answers to
these inquiries Seventyve advertisers reported with
definite figures aggregate letter postage expenditure
Of $3,Ss590
The Woman's Home Companion paid the Govern
ment just $6ss for carrying the portion of the maga-
zine which these 76 advertisements were printed
Any adUsrtising man can point to hundreds Of
"nsail-OTdsF firms" like the GbOUG. These firms can
trace directly to Their nasazine GdUertisinR sue51
year, purchases Of millions of dol0r1 North OF the
stamps that make big profits for the Postof7ce
1t is even more surprising to learn the enormous
postage bills caused by entirely different class Of
magazine advertisers-the general publicity" or ma
tiona" advertisers-who wish the reader to ask f,r
their fine soaps mattresses, silks, stationery
at his local store These firms do not depend direct
replies yet they receive many that thousands Of
dollars spent for stamps in scores Of cases
even per month in many.
The Washington times., 1917-09-29

The following figures are made up from the
annual reports of the Postmaster General:
In the Year 1870 There Was a Deficit in the
PostOffce Operations of 2I.4 Per Cent of
Its Turnover.
In 1879 was passed the act putting second
class matter on the pound rate basis, and cut
ting down radically the amount the subscriber
had to pay as postage on his periodical. An
immediate increase in the volume of second
class mail began.
In 1880 the Postofics Deficit Was Only 9.6
Per Cent of Its Turnover.
In 1885 was passed the law making the pound
rate 1 cent instead of 2. Congress did it on
its own initiative, without even a suggestion
from any publisher. 1t was done on the theory
that the national dissemination of literature
should be encouraged, and with the hope that
the greater volume of second-class mail result
ing, with all the collateral Postofice patronage
accompanying greater volume, would help to
modify the effect of so low a rate on the Post
Office revenues. The volume came. Second
class mail trebled in the decade ending with
1890. The next decade brought. phenomenal
increase-from 170,053,91 pounds in 1890 to
no less than 382,5Ss,999 pounds in 1900.
The Deficit in PostoAfce Operations in the Year
1900 Was Only So Per Cent.
In the prosperous years following 1900 the
increase in seeond-class matter was stupendous
from 382,538, ,999 pounds in 1900 to 488,246,9O3
pounds in 1902, only two years. These years
brought the great forward movement in the
production of low-priced but well-edited maga-
zines.
In 1901 the Postoffce Deficit Was Only 34I
Per Cent of Its Business. In 1902 the
Deficit Was "a Per Cent
This was the smallest percentage of deficit
In 18 years, and the smallest but two, in 81 years.
But mark: The year 1902 would have shown
no deficit at ALL but for new item of expense,
100000 for Rural Free Delivery
Our Government had wisely and benefcently
extended the service of the Postoffice to farmers
In isolated communities, regardless of any COM
mensurate return from that branch. The re-
port Of the Postmaster General for 1902 saws:
twill be seen that had it not been for the large
expenditure on account of Rural Free Delivery,
the receipts would have exceeded,the expendi-
lures by upward of 100000
Since 1902 there has each year been hand
some surplus in the operations of the Postoffce
outside of the expenditures of the Government
for Rural Free Delivery
IN 1915 THE POSTOFFTCE REpOPTc A
The Washington times., 1917-09-29
Advertisement No. +

HB g cause we
h df
The Washington times., 1917-09-29

A moderate-priced shoe is sold through number Of
retail stores in different cities The manufacturers ad-
vertise in magazines for national Publicity" to bring
buyers into these stores. Incidentally they mention
their department to fill orders by mail. Thus an
correspondence has been built up, Of which
the AVERAGE INCREASE ALONE during the last
three years has involved 264000 hrstclass letters
minimum postage of $3.50. This Is simply ONE
YEARLY ADDITION to the company's already large
rstclass business, of which it writes that "a but
nominal percentage" has been induced" by maya
zine advertisements"
The Washington times., 1917-09-29

More than $4,000 is spent annually for postage By
a mattress manufacturer, following up" inquiries
received from his magazine advertising though that II
designed to create demand for the mattress st local
furniture stores
This $4,000 is entirely and above his steady
correspondence with dealers &C., which was built up
in the first place by magazine advertising.
One of the many recent contests" conducted BY
magazine advertisers that Of stationery company.
Theirs is also publicity" not maiorder advertising.
1t is designed to create demand for ther paper over
the stationery store counters. But their confess"
announced exclusively in the magazines brought $4,000
replies, which with follow-up, &C., averaged IL cents
frst-class postage-a total Of $7,0S0 IN ONE MONTH
Magazine advertisements Of q popular cold cream
brought 900 letters to the manufacturers last year.
though the controlling purpose Of the campaign 10
get the public to ask for that kind Of cold ut the
drug stores.
Not including postal orders special delivery staps
&c, the stamp to the government from those
letters $8,500
And, of course, that does not include the profuss
correspondence between the manufacturers the job.
bers the drug stores all the country, and
For another facial preparation single advertise.
ment in leading weekly magazine brought than
$4,000 replies. The stamps involved here add up to
$4,000.
The publishers paid the postofhce 10 carry this
advertisement at the secondclass rate $4S.SS.
The Washington times., 1917-09-29

The following figures are made up from the
annual reports of the Postmaster General:
In the Year 1870 There Was Deficit in the
PostoHfce Operations of 2I.4 Per Cent of
The Washington times., 1917-09-29

In 1879 was passed the act putting second
class matter on the pound rate basis, and cut
ting down radically the amount the subscriber
had to pay as postage on his periodical An
immediate increase in the volume of second
class mail began.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
COMMISSION MEETING.


At the meeting OF the city commits
sioners last night the usual routine
was transacted. The bond of Thaddeus
Churchman as building inspector was
passed on and accepted.
At the instance OF the Department
OF the Interior the commissioners pass.
ed an ordinance relating TO the sale
and to the possession OF nitroglycerin,
gunpowder andother explosives. This
ordinance requires the dealer In such
explosives to obtain a license from the
city, paying SIS. per annum for same.
He must keep a record of all purchases
OF explosives, from whom he purchased
II and the date OF purchase and file
this record with the city clerk on the
fifth day OF every month. He must
also obtain n list Of usus to which
purchasers OF any explosives intend
putting same. exact copy OF which IL
TO be sworn to by the person purchas.
ing the explosive. Any violation Of
this ordinance will be punishable by a
fine Of not less than SIS. nor more than
S19., with one dollar added for costs
and thirty days in jail. II person buy.
ing such explosive is unknown to the
dealer the latter must require him to
be identified by some responsible citi-
zen OF the county or city.
Claim against the city TO the amount
OF $500 were allowed.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

There 10 more catnrrn In this sec
ton Of the country than all other dis
cases put together. and for years II
was supposed to be incurable. Doctors
prescribed local remedies. and by con
stantly failing to cure by local treat
raent. pronounced It incurable. Catarrh
b . local disease. greatly Influenced
by constitutional conditions. and there
fore requires constitutional treatment.
Halls 'Catarrh Cure, manufactured ,,
F. J.. Cheney & Co.. Toledo. Ohio. is a
constitutional remedy. is taken inter
nally and acts through the blood OF
the mucous surfaces of the system. One
hundred dollars reward Is offered for
any case that Halls Catarrh Cure fails
to cure. Send for circulars and testi
monials.
F. ]. CHENEY CO.. Toledo. Ohio
Halls Family Pills for constitution
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Coming Back TO
ArdmOre, Okla.
United Doctors Specialist
Will Again be at the Randol
Hotel, Friday, Nov. %,
1917, One Day Only.
Hours 8 a. m. to
Physicians in the Treatment Of
Chronic Diseases
Offer their Services Free Of Charge

|
The United Doctors, licensed by the
state of Oklahoma for the treatment of
deformities and all nervous and chronic
diseases of men, women and children, Of
fer to all who call on this trip. consul
| tation, examination, advice free. max
ing no charge whatever, except the act
ual cost Of treatment All that is asked
| in return for these valuable services
is that every person treated will state
the result obtained to their friends and
| thus prove to the sick and afflicted in
every city and locality. that at last
! treatments have been discovered that
are reasonably sure and certain in their
effect
These doctors are among America S
leading stomach and nerve specialists
and are experts in the treatment OF
chronic diseases and so great and won
derful have been their results that in
many cases it is hard to find the di-
viding line between skill and miracle.
Diseases Of the stomach, intestines,
liver blood, skin, nerves. heart, spleen,
kidneys, or bladder, rheumatism, sciat-
| lea, diabetes, bedwetting. tape worm.
| leg ulcers. weak lungs and those afflict-
led with long-standing deep seated.
chronic diseases that have baffled the
skill of the family physicians, should
not fail to call. Deafness often has
been cured in sixty days.
According to their system no more
operations for appendicitis, gall stones
tumors. goiter piles. etc. as these dis
eases are treated without operation or
hypodermic injection.
They were among the first in Ameri-
ca to earn the name Of "Bloodless Sur
geons." by doing away with the knife,
with blood and with all pain in the sue
cessful treatment of these dangerous
diseases.
II you have kidney or bladder trou.
| bles bring a two ounce bottle of your
urine for chemical analysis and micro
scopic examination.
No matter what your ailment may be,
no matter what others may have told
| you, Do WHAT experience you
may have had with other physicians. it
will be to your advantage to see them
at once. Have it forever settled in your
mind. If your case is incurable they
will give you such advice as may re
lieve and stay the disease. Do not put
off this duty you owe yourself or friends
or relatives who are suffering because
of your sickness as a visit at this time
may help you.
Worn-out and rundown men or wo
men, no matter what your ailment. con
suit them. 1t costs you nothing.
Remember. this free offer is for thi:
visit only.
Married ladies come with their hus
bands and minors with their parents.
i Laboratories, Milwaukee. Wisconsin,.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
RICH, RED BLOOD
MAKES A STRONG
HEALTHY BOY
Iron I'm Blaud's Mass Form Makes Ricl'
Red Blood,

Iron In Blaud's Mass Form Makes Rich,
Red Blood.
Pep Systemic Pills-the new iron
compound-contain Blaud's Mass which
is considered the most assimilable form
of iron salts and are reinforced by 9th
er valuable nerve, blood and liver ton
les. People with sluggish systems will
find these pills have no equal for CIV
ing them strength and energy and for
building up a run down system.
They start giving results after only
a few doses and before you hardly real
ize 1t they make you feel like a new
person.
People who have tried other iron
tonics but have had to discontinue on
account of the iron upsetting their
stomachs need have no fear whatever
Of Pep Systemic Pills serving them this
way. Nor will these pills discolor the
teeth as many other iron tonics do.
Loss of appetite, constipation. impure
blood, sleeplessness, dizziness, sallow
complexion and other simialr ailments
are sure forerunners of more serious
troubles and should be checked as soon
as noticed. For any of these ailments
Pep Systemic Pills are a wonderful
tonic. and for building up the system
and giving you vim and vigor they
allow you to enjoy the pleasures Of liv-
ing.
Pep Systemic Pills have great ad-
vantage over liquid tonics, too, as they
are much more convenient to take, and
especially when you are on an outing.
when you take your meals up town
or whenever you are travelling.
Make up your mind TO get bottle
today and get strong again. For sale
by Royd. Harrell Drug Store and other
good drug stores.
ACCEPT NO SUBSTITUTE FOR
THESE PILLS. adv.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
RartlesviIle Man Wins in Ring.

Joplin. Mo-. Nov. 21.-Arlos Tanning,
Of Bartlesville. Okla, last night won a
popular decision from Jimmy Reagan
Of San Francisco In a fifteen round
lightweight engagement.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

LONELY WIDOW-Owns rancn worth
$40 1000. Anxious to marry honorable
gentleman. Mrs. Warn, 243 N. Coron-
ado street, Los Angeles. Cal. 4-s-2
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Cecil Bilbo
Wilmington Hotel.

FOR SALE-Ford touring car, new
castings. Call 1044 or apply Ala ID
street N. w. 20-3
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

IS OIL STORAGE TANkS-rangine
in size from 1880 Bbi. TO $500 Bbl
All first class; snap prices. Imme-
Aiate shipment. Wire for details.
zELNICKER In ST. LOUIS.
Rails Hallway Equipnent. Machinery.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Livestock

NOTlCE-40 head of good four-year-old
mules for sale. Call on j. T.. Bowles
at estheimer & Daube's. Ardmore.
21-w
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

CITY LOkNS-ouplot q HAIL. Rgents
Qeorgia State SavfaEB Aesoedoion.
offer hest c~ufrac h eitv 1921
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Wanted to Buy.

WANTED-50, 900 lbs. choice pecans.
VIII pay ~ 1-2 to II cents; 10 cents
for all extra large fancy pecans. See
me at Ringers old stand, A and West
Main w. b.. Eagle. 16-7
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE-Good mare or will trade
for good mich COW and difference.
NJ w. Whelan, 224 Fourth avenue
southwest. 20-7t
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

PRIVATE MONEY to loan on land. No
commission notes. Address Box s1l.
2l-3
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Typewriters.
Statesmen Wanted

STOCK statesmen WANTED - By
well known automobile tire manufac'
turing company. Factory now in op'
Grafton. Leads furnished no ad.
vances. Address =. 0. Drawer $40,
Ardmore, Okla.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE-Several good modern
homes. close in and good location.
first and third wards. See w. d.
Taliaferro for terms. Phone 7S4
16-30t
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Oil Field Supplies

FOR SALE-Standard oil rig derrick,
complete. Address r. III. Galbreath,
Bromide. Okla. 2l-I
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE-One Jersey heifer. be
fresh in spring. Phone 1921 or call
at 620 G street. n. w. 1913
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE - The Safe.Cabinet best
steel fireproof safe manufactured. For
further information. address c. H.
Leonard, Gainesville, Texas. III
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE-A seven-passenger auto
mobile in Al condition. used only by
family; paint and tires in good con.
dition; engine never taken down.
5000 cash. Box 211. Ardmore, Okla.
1871
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE-CONFECTIO
Gated at Healdton, Oklahoma, boom
ing oil town: outfit consists OF latest
improved 1S-foot soda fountain. cigar
case. s-foot candy cases, tobacco
and cigarette wall case, tables, chairs.
carbonator. Everything installed
ready for business. VIII sell for bal
ance due $1,06000 on easy monthly
payments. Good location. former own
er's business averaged over $50 per
day. Fine opportunity to engage In
nice business with small investment.
Write or wire Grosman Fountain
Company, 2l1 South Akard street,
Dallas. Texas. III
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE-At bargain. dray wagon,
practically new. Purcell Grocery
company. 1871
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
For Sale

GOOD PRAIRIE HAY-$22.50 per ton;
milo maize, 3 cents per pound. Den.
tons Grocery. Phone 631. 19.7
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21

FOR SALE, trade or rent. Cottage ho-
tel. eighteen rooms. Well located.
Address box 241. Purcell, Okla. 1873
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Lost and Found

LOST-An auto tag. Finder please re-
turn to 113 A ST., S. W., and re-
ceive reward. 1873
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1917-11-21
Musical instruments.

MUSICAL INSTRCMENTS-St
Vose-Kurtzmann Pianos and the IA
nous line Of Aeolian Players sold In
This territory BY HDmer L. Boyd Of
]. w. Jenkins Sons Music Co. 18-30t