The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1917-10-26

with the natural wealth of |
the country was thus set before the. |
by Mr.. Wilson:
In recommending an appropriation |
Of $l,00o,000 to he spent in three years,
have in mind that much foundation
work has already been done through
carried on by the Southern
Commercial Congress and the many
associations affiliated with it. That
for some time the newspapers of the
South have been carrying on splendid
campaign for the up-buildins Of the
South and from which they have OBJ
tanned some reflected glory. have
in mind also that railroads, individual
cities and communities of the South
have been doing splendid publicity
work which has served to advertise the
South as a whole. We have had the
pleasure of hearing from Mayor Preston
of the fine accomplishment of Baltimore
along this line Thus there is a founda
ton to build on and the appropriation
recommended, if wisely spent, ought to
accomplish splendid results.
eff 81 .000, 000-that is one-third Of a
million a wear for three vears-seems
large sum to any one in these days
when we are fighting in billions, let me
point out that this charge is large or
small relatively: its bigness or little
ness depends entirely on the magnitude
of the task to be accomplished and the
possibilities of the results.
" Without going into statistics, which
| are usually dry. let us suppose that the
only accomplishment of the proposed
advertising after three years would be
an increase OF only per cent in the
volume Of the lumber business Of the
south. On the basis Of the lumber
Iproduction in 1916, the South would be
lpnriched to the extent of $4,000, 000-
THAT is. reimbursed fourfold for the
proposed expenditure of : 1000, 900 for
advertising. If the proposed advertis-
ling campaign would not result In sn
increase in the lumber business, as well
as in every other line of business in
1.-THE South, many times per cent, we
should have good reason to be greatly
disappointed.
" Again, if any one thinks that
Isl 900 600 is large sum in the face
of the results to be accomplished, lei
him consider that the cotton crop, which
we are told will this year be worth al
: least 81 100000, 900, need be increased
by means of the proposed advertising
campaign only one-tifteenth of |. re-
cent To reimburse the South for its al
vertising expenditure of 81 100000.
..Whv. the sugar producers of tn
South could finance the campaign b,
spending less than three fourths Of
per cent Of the value Of the annua
sugar crop.
1T has been estimated that ever,
settler of good character is worth a
least ) 600 to the state. If, after tire
years of advertising we succeed in in
ducing only LOCO good farmers to set
tie in the South. the South would b
I, reimbursed for its million dollar invest
: Iment in advertising. In view of tn
= wonderful inducements, il would he
pretty poor campaign that would SUE
cecd in bringing only 900 settlers
There are 300,000,000 acres of fcl
tile land in the South untouched by tn
: plow. If your advertising campaig
/, succeeded to the extent of making thos
300, 100000 acres produce ! cent pc
acre in three years YOU would hav
made 100000 profit on your adve
Using investment.
Now is the proritious time to az
: ,vertisc the South, for the nation an
the world at large need in nlimite
II quantities what the South can suppl
in unlimited quantities, given the cap
tai and labor.