The Bridgeport evening farmer. [volume] (Bridgeport, Conn.) 1866-1917, 1917-10-04

All day MONDAY crowns .6oe., :,
kusy street corners in New YORK anu
stopped to gaze at thousands IA "a
br3rht1y ;colored posters plastereu
ozrcrn scht ON office buildings ana
rforsa to advertise the Second Liberty
Loan.
IA living automobile squadron ar"eu
xvifh 20. 900 posters had determined
fhat the messages OF the great $S,Voo,-
'Nooo 600 bond issue should be brougnt
home forcefully to every one or rev
york city's 5000, 900 Inhabitants. HOW
,-L11 xhev had succeeded on the hrst
der ~ the campaign could be Judges
from the comments of passers 10y.
Ats meeting held last week, repre-
sentatives of nearly every big pusl-
mss house in the metropolis agreed
70 donate space ON their buildings TOT
the hfggest publicity drive the Guy
. has known. It would be hard TO oe-
terunfne in terms of dollars and cents
< tbs exact advertising value OF the pos
terz placards, signs and slogans wnle u
covered the building front OF =.
Nurxan & Co., the sub-treasury, the
1900 Eochange and other banking
Institutions.
n IA trained publicity expert estlmateo
1hnk 1t would be worth $l,ooo,ooo
vtoek to private concern.
qsha fact that banks and trust COM
pnnfes rated in the millions permitted
their of3ees to be covered with pos
4~rr for even patriotic reasons empha-
sized 10 practical men the full signth-
cnnce OF the loan, the character OF
I No men behind it, and above all the
deadly seriousness of its, purpose.
vt 10 the least that any business
house In the street can do to place
uan literature IN the most conspic-
uous place available" said President
tdames s. Alexander of the National
Dnnk OF Commerce. Similar express
ssons OF opinion were heard from other
rSpresentative banking leaders.
xfter the crowds at Broad and Wall
{ streets had their fill of gazing at
brlrhtly colored two by three foot
posters On the Morgan offices and d.
/, rectly under the figure OF George
| washington on the sub treasury build
! ing. they turned to look at the painted
. emblem high UP on the Isefin & GO.
once across the way.
Al huge square was Blocked of In
bars Of red, white and blue, each ten
feet wide. ACROSS the face Of the sign
xvas written In large letters: "1007
cartridges for one $50 bond. Buy a
4 Ifberfy Bond How many silver bull
let's Will you lend your country?
Stretched overhead from the Fed
cra1 Feserve Bank to the Mechanics
& Metals National Bank was a ban
ner in black and white showing a
company Of American soldiers charg-
Ing through broken barbed wire en-
I .tanelements in France. Underneath
wns written: "our soldiers give theil
HIVES: others lend their dollars
the American Express company
building on Broadway had drapee
: American flags above a half dozer
; posters depicting the Treasury build
Inc inscribed with a plea to sfbuy 9
bond now and the Bankers Trust
company exhibited a huge forty by
thirty foot sign which read: IT yoJ
can't enlist. invest. Buy a Liberty
4 Fond and own the best security In
the world. Be a partner of Uncle
sam.r
There were other posters drawn by
well known illustrators on the Mills
\; building, blair & Co., the Stock Elk.
change Merchants National Bank
United States Trust Co.. metropolitan
Trust company. National City Bank
Equitable Trust company. Scaidina
Wan Trust company. the Colunnbis
Trust company as wei as ON hundred.
49, K<@4tA -<AAAaAAns6 III talCN UkNOWA.
The work of s'papering the city
had ben done by Guy Emerson. hirec
Tor of publicity. and a score of assist
ants who started out with % PROBES
B1onal poster men. They were bus.
&H night
Mr.. Emerson felt that the enthusi
I: asn shown by his corps of worker
1n1Ehk have been overzealous Thi.
x6&r w6s quickly dfspelled when Pres
1dont Alexander and several ,othe
heeds Of TRUST companies called W
demandfns that men be sent to cove
the1r buildings with additional pos
<eru.
r. b. PLANNED to place a Ldbert,
iIoGu poster In every store during tn
nexk three days. One hundred thou
Gand placards which viii show Off at
trnot1veiy In any shop window ar
DOW 2vaflable.
Posters .tsre also out for the new
4A3AxtK Isoam buttons I'd (which ever,
purriHper OF a bond is entitled. Thes
show 81 picture of the Statue of Lib
erfy Alongside which Is inscribed: 6
! <rrur n