Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-10-27
TIRE SERVICE IS
SUCCESS KEYNOTE
General Sales Manager of
Goodrich Co. Shows Effect
of Aid to Motorist on Sales -

Service = good, adequate, unfet-
tered service-has been found by w.
o. Rutherford, general sales man
ager of the B. f. Goodrich Rubber
company, to be the keynote of sue
cess OF the vast corporation he rep
resents. BY the establishment of a
touring bureau to promote interest
ing educational trips for the motor
ist, by the expenditure of huge sums
in the experimentation of tires
! through the medium of test car
fleets, which leave no road untra-
versed, by the maintenance of large
laboratories for study on the i'm
provement of castings and tubings-
by these and other means all con-
verging into the general term ser
vice" has the Goodrich company
achieved the position of the largest
rubber company in the world. Its
profits this year will exceed those of
last year by many millions and chief
ly because it renders service and
| quality to the motorist.
"The B. f. Goodrich company"
said Mr.. Rutherford, 'is not in busi-
ness solely to make money. If it
were IL would not be the largest rub
Der company in the world. The
function of the Goodrich company is
to give useful service to mankind,
and by fixing that as an ideal and
working to that end profits naturally
accrue, for by rendering service we
attract the consideration and patron
0f nnnn1a uUhn nf caryiNn If
1t we're not of benefit to the commu-
nifty there would be no reason for
our existence. If we fixed our goal
at so much profit. we would not go
fast or far, but when we put before
us a vision of how much service we
can give and do our human best TO
make good on it, then we como to
expanding and constructing new
buildings to keep up with the de-
mand for our products"
THE vision of service" he con-
tlnued, sis what we must all get be-
fcre us, individuals as well as cor
porations. We must make money
of course. We eat so that we may
live, bot we do not live so that we
may eat. We make money so that
we may keep on going, and so that
we may give greater service, but we
do not work merely to make money
''1 tell you that service is like IN
terest. It is cumulative. This thing
Of burying SELF and doing for others
doing cheerfully and earnestly
brings in wonderful returns. But
don't cite this as an object for SER
vice. The moment you begin to fig
ure what you are going to get you
are not giving service. We can't see
the returns at once, and it is good
that we can't"
Mr.. Rutherford typifies the bic
man of success. He is director OF
sales of a corporation which EN-.
ploys $500 people and he is only
AZ years old. Seventeen years age
he got a job as salesman with the
B. F. Goodrich company. To-day he
is one of it's mightiest factors. And
chiefly because he has punch, force
smash-as they call it in the army
In the selection of the men whom he
expects to extend service to the pub
lie and the corporation, he looks foI
certain elements.
I'VE are eager" he says, "for mer
who are able and willing to take re-
sponsibility. There are not q great
many men who are willing to reason
out a course of action and then pin
their faith to it. Too many woulj
rather have somebody else take the
responsibility. Many men are afraid
to take the initiative because they
are afraid to lose. The man who
keeps trying, no matter what set
backs he encounters, is bound Ia
succeed"