New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-01

In Chicago MOIST; mere IL OPhk'e
you suppose could invoke the anes law in New ork)
With this case az fulcrum the lever of moral suasion
applied to number of other advertisers whose methods did not
themselves the critical among them diamond mer
chant who advertising perfect buewhte diamonds at
bargains selling something quite different few
an arguments convinced that his whether provaby
ILLEGAL or not was and unlikely be advantageous
the long He his false claims SO did number OF
other offenders When the Advertising Club its appeal
funds support vigilance campaign President Eunts and
Secretary agrceaby surprised to find the rs
contributors several of these recent converts from misleading ad
verising
Thus far something two thousand dollars have been
raised When that has been somewhat augmented the new
Vigilance Committee under Mr.. Baldwin, will establish head
quarters and set out systematically the work which hitherto
has been done only sporadcaly To group of prominent
in the whom found discussing the local situation when
made my call advertising headquarters put the question:
What SUP port you going get from the newspapers
They looked at each other and then rather banky
Why said presently the newspapers haven't shown
much interest far
They'll to know what there is in it for them said
another.
Still they published lot about the Sprinkle piano
suggested a hopeful spirit
Yes but when you approach EN- for publicity regular
campaign they don't where works their advantage
Business in Baltimore has walked to the movement
but the newspapers still asleep, declared blunt spoken
member.
Then went the file, of the local press and perceived
Using There a newspaper Baltimore that ism full OF fakes
and dollar traps There isn't which makes bluff at
protecting readers from all the quack who sickness
and suffering If there division Of Americas newspapers
basis Of ecency and honor advertising into three classes
not daily great live progressive city could get as high
The here about with the worst
in Indianapolis
Searching conscentousy for of light in the darkness
the hopeful eye might catch CLEAN from The Baltimore Sum-
The Sun does maintain standard and a high de-
parmen keeps pages free from financial pitfalls bue-sky
promotions and gech quick schemes Presumably this is be-
practical control of The Sun in the hands of Mr. Van
Lear Black who is financial matters would
look extremely for Mr. Black who vcepresdent OF the
and reliable Fidelity Trust Company to be advising
of his paper Gas the readers of other local
papers advised stock land schemes return
ing hundred dollars for every dollar invested But it not
equally illogical for Mr. Black who prominent in the
commercial world secretary of the Black Sheridan Wilson
Company of the for fair dealing to
be selling through his $50 diamonds for s45' Does Mr.
Blacks coal company advertise STA coal for $75O2
Is it conceivable that Mr. Black would O. K. advertise
by his coal company making such offer? aciy ne
just ridiculous deceit when he that exaggerang
diamond merchant the of the columns which he
When asked members of the Advertising Club
they accounted for this discrepancy they said that they
couldn't reconcile with Mr.. Blacks business Standards
But you surely aren't going say anything against Mr.
Backa" they protested mo Baltimore stands higher.
No. have intention of saying anything against Mr. Black
which he controls he Sun and the Evening Sum
speak him. them they offer public (befoe whom
stands higher than Mr. Black Lydia E. Pkham Vege
table Compound S. S. S. that ldsguised syphilis cure Eek
mans Alternative equally dguised consumption cure; Var
ness Dufy Malt Whskey which Through Mr. Blacks paper)
advises his readers become habiua pplers method of
keeping well and young that bowling pzeghte testimonial
ported absurdty Nuxated on drink Free book
Epilepsy and a dozen lesser fakes.
requested ANNOUNCES The Sum- navely) to
call attention appearing the columns OF he Sum
The of Mr. Van Lear Black and his colleagues
spectfully directed to their advertising columns
The best that be said of The News that admits the
principle of between good and bad advertisements
and therefore, by implication, admits its responsibility the
While its refuse commit themselves to the
ing campaign for better advertising Standards they have least
shown and keeping touch with the plans
for vigilance work And they have actually rejected at least
ad of which know being unfit for their columns that of the
Medical Co. They carry least of other crooked
medical advertisements though with quite the maodorous
g n.Q IL