Evening journal., 1917-01-25
MANY autos NOW
IN brilliant COLORS
Green Most Popular After
the Conventional
Black
CITY SHOW TO BE
DAZZLING DISPLAY

Clear-thinking. hard-headed COM
nonsense automobile designers have
too long in the past stuck to the con-
ventional blacks in motor cars in the
belief that men bought the cars and
would prefer black to colOrs But
men do not always buy the family
car. In the final analysis women are
just as often the choosers. The de-
signers Of 1917 cars have realized this
more than ever and the trend of the
times is to the car finished in colors.
as will be seen at Wilmington's third
annual Automobile Show in the Ho-
tel DUPONT, all of next week.
Besides the simplifying devices the
manufacturer has put on this years
cars, he has painted on it onticing
hues. symphonies of color to attract
the feminine eye. I'm the list of 165
cars put on the market this year the
following color selections were made:
Green, 4S. blue. 46; black. n; gray
II: red, i3. blue-black. 2; brown, 1;
biscuit, optional, 20. And these
colors run in every conceivable shade.
The blues include royal, azure, CO.
halt. meteor and Richelie blue: there
are calumet green. royal green, salon
and olive green, cream and golden
olive, wine. lake. cherry red, vermil-
lion and maroon, gun-metal and bat
tleship gray. And they are all so
carefully harmonized no matter how
used, that Milady is bound 10 find a
color that vies with her favorite gown
for attractiveness.
And Of all places 90 make selec-
ton of color, or a selection OF car,
Wilmington's Auto Show, for the peO-
ple of this community, affords the
best opportunity.
The cars that will be laid out In
the lobby and green room Of the Ho-
tel DUPONT. will be the cream skim
med from the motor car Industry.
They will represent the very latest
and very best thought and execution
Of the motorcar maker from the nm
est and most costly combination OF
metal and wood to the product that
is evolved from an endeavor to reduce
the price.
The wider the range Of selection
the more perfect the selection VIII
be. One can choose "just the car
he OF she ia looking for by visiting
the Wilmington Show and whether
or not tho intention is TO buy right
away or In the future. n Will anord
an unexceled opportunity to look
them over, and be attracted by the
harmonious burst of colors TO be
found IN this seasons output.
Al the same time both the buyer
and the Catalogue fend" have tha
chance 10 secure enough literature on
the subject Of automobiles by Visit-
ing the show. 70 last them Tor months
Nearly everyone possesses an IN
satisfiable hunger TO see AUTOMOBILES
feel automobiles. talk automobiles
think automobiles. and dream auto
mobiles. The automobile hunger
arises from a sub-consciOus desire 70
conouer the limitations which nature
has placed on the human races prim-
ative means Of locomotion. II has
been described as a deep-seated in
stinot. an inherent craving for speed.
made possible by the motorcars,
whatever this appetite is, its wide
spread extent will be evinced by the
crowds that undoubtedly VIII throns
the show this year.
Wilmingtons Auto Show will con
tain the most brilliant display OF cars
and accessories over gotten together
I'm this city. Wilmington dealers
never had so much 10 show as they
have this year.
The Wilmington Automobile Show
Association has worked hard 10 make
the annual show a success, and be-
fore the doors close on Saturday
night of next week, 1t promises to
he the most memorable exhibition
ever conducted in this city.