Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1917-02-07
IN ARTHUR BROTHERS LEASE LUHRS BUILDING To
GROUP THEIR LARGE INTERESTS UNDER ONE ROOF

Macarthur Brothers, within 80 days,
will move into the Luhrs building on
the northwest corner of Central aven-
lie and Madison streets. Work on the
completion of this building has already
been started and a large corps of
Workmen is being put on at once to
hurry the work to completion. Near
thur Brothers rapid growth has made
1t necessary for them to seek larger
quarters, and they feel very fortunate
in the acquisition of this building,
which is one of the most permanently
built structures in Arizona. The build
ing was originally planned for ten
story hotel, and concrete work for
two stories and basement is all that
was completed.
The exterior of the building will be
finished in cream terra Gotta and
enameled brick, with a heavy cornice
and roof over the second story. The
salesroom on the ground floor at Mad
ison and Central avenue will have a
plate glass eXpanse of 1877 feet. Above
the plate glass will be prisms which
will throw flood of light throughout
the salesroom and offices, which will
also be located on the first floor. The
second story will be illuminated by
windows on all sides and two skylights
in the roof. The plans for the exter-
ior finish of the building and the in
terror arrangements and equipment
will insure as fine automobile facili-
ties as any west of Chicago
SaIesroom on Ground Floor
The salesroom for new cars and
trucks will be located on the ground
floor together with the general and
private offices. The salesroom proper
will be 20 by 80 feet-large enough to
display sixteen cars or trucks. At the
north and rear of the salesroom, there
win be three private offices, one large
conference room, and the general and
accounting offices. There will be a
rest room with every convenience for
employees and customers.
Rising directly from the center OF
the salesroom, just back of the main
entrance, there will be a handsome
oak stairway which will enter directly
into a second STORY salesroom which
will be used for the display Of used
cars Directly under this stairway will
be a small room TO accommodate a
table and two or three chairs for Gus
toners use. At the right of the stairs
as one enters the main doorway
there will be located a telephone
switch board and information desk, so
that any Oiit tOAAAiih llibp Nii' buiiIilit5
can be directed or connected by tele-
phone to any individual or department
in the business.
Done in Gray Oak Finish
The salesroom will be handsomely
finished with gray German oak panel
ing on offices and walls. and the pill
lars will be trimmed with the same
oak, leaving bright orange panels on
the four sides and capped four feet
from the ceiling with an oak cornice
which will mount four invisible electric
lights. which will furnish the indirect
illumination of the entire room. The
floor will be in two colors Of con-
crete handsomely lined and polished
Every detail of the decoration has
been carefully worked out and from
the plans as outlined should give q
most delightful effect.
On the north end on the second floor
| 100 by so feet will be the service room
for cars and trucks. and access to this
room will be obtained by what will b,
the largest freight elevator in the
southwest. 1t will be of 5-ton capacity
and the platform will he 8 by Is feet
The entrance to this elevator will b'
on the southwest corner Of the building
entering on Madison street. At thu
right Of the elevator. entering on thu
( sidewalk will be a small service office
where all orders for repair work or ad
/ iustments will be ~iyen to an employ
| in attendance. This office will hav'
/ direct communication to all depart
ments in the building by telephone anG
/ also by the telautograph system which
! has already been in Macarthur Brother
service for several months. This in
strument allows the operator to com
/ municate a written message direct,
4 from his desk to the service and stool
| rooms on the second floor, and also t
! the cashiers office on the groun'
! floor By this means instant and ac
/ curate information can be obtained AM
4 there is always a record for futur
reference. This is the only telauto
graph system in the state of Arizona
/ but it has been used largely by a grea
many large concerns in the east ant
/ its use by Macarthur Brothers Is al
example of the pains they have takei
to fulfill the desire they have to Sc
that customers get prompt and eff
cient service. This service office b.
the elevator will also be connected di
rectly to the stockroom by a carrie
system so that -ersons wanting acces
series or parts can order them in thi
office and they can be sent down di
rectly from the second floor withou
loss of time.
Stock and Merchandise Room
The stock and merchandise room vii
be located on the second floor directl
adjacent to the service room. Near
thur Brothers at present carry an un
usually large stock Of Replacement
parts for motor cars and trucks, an
ii has been one of the foundation
stones of their business to be able t
give customers the parts when needed
This is particularly appreciated b
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