New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-13

Wait" his editor adjucd him. and selecting proof SIN
from the documentary collection started hall column
calculated the stomach of buzzard thomson sd
up in his
is that in The Itcmp" he demanded
Not yet But it will be o the 9th.
1T won't Kill it. Now, don't go any further please,
protested the dsuber of digestion undertook to proceed wit
the reading. "Yourc making sick
Il wonder put Nevmycr, if docsnt have that chet
of our readers know does on good many OF on
legitimate because they object to going on the sam
page with of the stuff.
1t is characteristic of the relations and understanding anon
The three coorkcrs that the propcors next question made
long jump across hiatus which, between less mutually coHPre
bending men, would have filled up with detailed queries
and arguments.
How much will it COST? he asked.
Twenty thousand dollars plus, answered Newmyer
Very well. Well work out a set OF regulations
With the tentative rules a basis then and there were ou
lined the now Rules Governing the Publication OF Adve
Using in The New Orleans Item with Particular Reference
Medical Copy. Effective October lst, 1913. Embodied
pamphlet form they known in practically every new"
paper office of any the country also they have large an
painful circulation in the domain of medical quackery Here the
are. in full:
of articles se!ces be, device, services vh.r.
directly inferenay article service is of obscene
Medenss eRods for the cure peculiar
T1 rule GsFs s. 9pg eGHnT nt ladies ead
"tansy "pennyro
genera any veTbage considered by The Item to be
Medicines methods relief Of disease
peculiar to men This rule bars any copy % manhood Sexual
weakness "sxaustOn mpse nOSt1rn So eSss phi
cn d f that at p ong sEarse
hath the f % Change 1n I ugly
full ones and in general TO- perform any O'ner le'' ' " %
e%s;s .s:ss toilet 5 s s%s's
Hed by mea Science such tuber
T rule bar, reference to such by expressions
indirect claims of relief Of such con-
msac that claims to @ not G' tie aGK S' such o o
a' Re2 Tem aS AS When s4d fa adveTtised
Amy adyertisement not falling within prohibition these
rules leading between advertiser and reader
medicine mt bo drug sbora and d1n
This rule bars preparations in which GOG is present IN dudh h
becomes the active the sole active agent in the
mixture This Gaq hGwf S %1 n mot apply " 0 con"
TO- Medicine containing chemicals harmless
sse but pGfe9a d the EeI0q Deb 9e ae on @ sort will be
settled in the discretion e:
H. any sort OF or Tb pp TO ali the class Of rro
tesqu bizarre pictures and calculated
u Tna OK Commercial schemes or enterprises that The Item
believe fraudulent unsOund exaggerated
score of different medical advertising and newspaper
pcrts the regulations suggesting improving, smpfyn
and strengthening before they their final shape
AS they stand they the most compact comprehensive
practical document upon medical advertising that have
nearly twenty years of experience Rule aterthough
Censorship of class of copy implied censorship of all ohe
dubious classes. AS of the conferees observed:
IF we're going play straight we got to play straight al
TIN ough.
There the broom: broom with all sorts of POSSIBLE
ties of clean sweeping And the three with tn
woman in the background, started in to WELD it.
The first the employers of disgusting
fenve cuts and illustrations Cures followed Then down tn
line the broom beying the proveb by sweeping tn
cleaner the older got until the harmless and comparave
external remedies which deal exaggerated claims
hvvied Of their comfortable and supposedly
and told until they could learn to tell the truth
The process simple An agent would send in copy 70
Of advertisements exploiting lung trouble remed
containing morphine 1t would be returned with polite
planning that ineligible for The Items columns under Rule
and TO- IF the advertiser desired details and specification
got them in the form of full xpanations always coueous
expressed for The Item took the position that having
the medical advertisers money for long time owed then
Every consideration rejecting it, In fact the rejected ad
verse treated coureousy the rejection Of his patronag
as he had formerly been when it solicited Anda quan
deght upon the psychology of quackerywhcrea under tn