East Oregonian : E.O. (Pendleton, OR) 1888-current, 1917-06-28
EXISTS THROUGH
MONEY MADE BY
BIG ADVERTISING
POST CITY. TEXAS. NOW TES
YEARS OLD, FUI1TTAS
DREAM or NA8TE1sAKE.
O. w. Post AccumuIases Vast For
tune by Widespread Paid PubIicit5
and Application OF the Principal Of
Individuality.


can products in the markets of tn.
world through judicious advertising
also turned two hundred thousand
acres of raw Western prairie land in
10 a populous farming community
and built as its capital a thriving
lmodern city.
There was observed in west Texas
la short time ago a unique ceremony
which attested one of the triumphs
OF national manufacture and national
advertising.
Post City, Tex. had its first fall
festival last fall. and laid the fOun-
dations of an annual west Texas ex-
position. There were present and par
ticipating all the $500 inhabitants of
| Post City, and the farmers of the
fruitful country surrounding. They
celebrated the fact that they have
one of the best and most modern cot
ton mills in the United States; a city
with "all the modern conveniences.
and a country whose richness in agri-
cultural resource is fully established
1t was the tenth anniversary of the
beginning of things
Ten years ago Post city was an
open NdLAlt fitlA AhN 6ANSN NNf
rock of the Texas high plains look
ed down on a wilderness broken only
by an occasional rancn house and
windmill tower.
There has been worked out in west
Texas the fulfilment of a dream OF
me-making which was a dominat-
ing purpose in the life of the late C.
W. post. manufacturer of cereal foods.
Reads Like a Ttomance.
There is a strong element of rom
ance in the business story of Mr.
Post. in that he built his great Tor
tune after middle age, when his life
had been despairec OF by the best
judgment of physicians, and when
financial reverses had combined Sith
failing health to add to the causes
of encouragement.
His first sure returns from business
were devoted to the easy payment
plan of home e-development in Battle
Greek. where his young industry was
located, and the moment success was
assured him he turned to the plains
of west Texas. where he had gone TO
seek health in the out-of-doors few
years before. There he began the
deNeIOpLtieul OA hiS ohNaAN.
.our national need" he said. lis
as contrast to socialism.
Those who are strong enough TO do
so should others to stand on their
own resources to maintain their own
homes and TO live their own lives as
becomes independent American citfN
zens. Thus far. and no further. should
the influence or the power of one be
exerted over the life of another"
Mr.. Post purchased a total of 213,-
600 acres in what is nof Cara county
Tex. the tract being carved out OF
the holdings of several OF the great
cattle ranches of the region. Fort
Worth is some 225 miles to the east
The first efforts in agriculture were
scoffed by the ranchers. who protest.
ed the interference with the natural |
growth of buffalo grass-to which, |
they insisted, destiny had dedicated |
the plains country-for the purpose |
OF carrying on experiments which |
they held to be foreordained to fail /
ure.
Nine Years Hard Work.
The beginnings Of Post City were |
laid nine years ago in materials haul
td nearly AVV AAAAAGS NNNA AeAAN ~ I
trains from Big Springs, the nearest !
railroad point In the heart of the |
general store, a hotel,
court house a school, and attractive
were built streets were |
laid out with broad parkings for |
their borders. Then the surrounding |
was plated into farms on /
which any man who answered TO the |
proper tests as to home-making in
,entions and ability might locate, and |
call his own All the required equip
ment Of house, barns. wells and fenc-
ing were furnished, and the build
ngs were planned with the view 20
The esta blishment OF a home which
should meet the full meaning Of the
.erm. No pretense OF gift was made
m the disposition OF the property /
The farm aud its improvements we're
made available at an interest charge
Jf four per cent. on a low capitaliza-
ion. Ten per cent was the prevail
ng interest rate in west Texas at the
ime.
Il have had my chance" said Mr..
Post, and have succeeded; 1 am go
ng to pass the chance along to those
Lord OF the Manor idea doesn't fit
america. AS fast as possible. own
.rship should pass to the Individual"
a similR plan was followed in the
ettlement Of the town.
Roads ran throughout the territory.
were placed through
.ut the country where needed. and,
L Mr.. Posts cost. county and city
government were set up. Experiment
al farms and gardens were estab-
Ished under agricultural experts. TO
est the possibilities OF the region.
Post city maintained its relations
With the outside world by mule car
van and blackboard mail service un-
u the Santa Fe Railroad built its Pa
ific short line through, and the town
7as served by transcontinental trains.
saw His Dream Fulfilled.
Uncle Newt Graham had suggested
otton, back in 1891. and the cow