Omaha daily bee., 1917-05-25
Floating the Liberty Loan
By Frederic J. Haskin

wards the United States TODAY We have an
nonnced opr ;ntent;on NJ nlav;nq a decisive mart
in the war and lis our turn To- move. The first
thing before the nation is this little matter of
.bsorh;rg a % mn 000 OOO bond Issue and calling
for more
conoress n,ssed with r,nsh the mea sire ALL
tborizing the raising of s7OOOOOO.0OO While
every oIber nronosed law was being torn TO
n;eces and Matched together again and raked by
rross-6res Of criticism, this immense financial
was the biggest single financial bill ever passed
by any national legislature and it went through
in quick time without one voice raised in dissent
"a enthusiastically American proceeding There
was plenty OF pride over that and just little too
much tendency to regard the achievement as
achieved. That was only the beginning
Then offers to subscribe began to pour in;
for time they came at the rate OF 100000 min
ute. That sounded pretty well, too, and the coun-
try was proud of it, but there was little too
much tendency to take it for granted that this
rush of offers would take care of the loan.
great many people actually got the idea that the
loan was over-subscribed. that there was neither
necessity nor use in further subscriptions That
idea was quite incorrect The loan is not over
subscribed today nor anywhere near it There
are hundreds of millions still needed The Ameri-
can people must act
The men in charge OF the loan do not like 70
talk about obligation and duty in connection with
IL,
financially in many ways. Nobody is giving any
ing patriotic deed and getting a gilt-edged in
vestment paying 3X per cent free from taxation,
with the finest security in the world behind it. As
one man puts it, should the time ever come when
est and principal on these bonds the world will
be in such shape that none OF us will care what
happens.
The rewIv created ,ub,ic;tv bureau of the Lib
erty loan is going after the JOB in fighting spirit
tn n~hl;c;ty r.mna;on i will stage PROMISES 10
he tbe warmest that America, birtbnIace of scen-
t;6e nrhi;c;tv has ever seen The nnbl;citv bu-
reau "a In charge of Robert w WooIlev formerly
drector NJ The mint and Mr. Woollev Is at pres
snt IN. If the busiest men in the western hemi-
s snh. NV ~ WV ~
'p"EE v.rv conceivable means If telling the nublic
about he Liberty loan its advantages its patri-
otic Significance and the need for Subscribing to
sible to tell the story to 1O4O000OO people in less
than thirty DAYS the publicity bureau is going to
do it. The task is no light one. As reader Of
the daily papers you already know all about the
Liberty loan. But even in the United States
there are people who do not read the daily pa
pers, in English at least. There are more than
800 dailies printed in the United States in for
eign languages. Through this foreign language
press the officials hope to reach several million
"A
wise never know what is going on.
To detail all the methods of reaching the peo-
pie that the publicity bureau plans to adopt would
take too much space The moving picture line is
typcal. 1t is we'll known that 10 per cent of the
American people 90 to the movies every day.
There they will see printed paragraphs explaining
the Liberty loan thrown on the screen. Just be-
enced bond salesman will step before the curtain
and give little talk on the Liberty loan. Out
in the lobby of the theaters will be desk and
man behind it and pile of blanks wherein you
NAV subscribe to the Liberty loan, If you want
"a subscribe and haven't the cash for the neces-
sary DER cent deposit salesman will take your
name and address and arrange to cali at your
COMPLETELY in New York and is expected to spread
to numerous other cities The various statesmen
and speakers will not be in government employ
but furnished by private organizations
p..;dss ,It The usu,, avenues Of ,ublic;tv the
h,.n.r ~ 20 ,,.Ls mse ~ msnv unusual ones
Jf no, ao ~ vamdev;Ie shows Won NAV exnect
~ ~ ~. 49,, ioan frnor.rtiv ,rsrt;ored on
~. s.s.o If 80, nall donn Rro,dwsv vo,, NAV
sxnect ~ see Aar;nu skv-siqn urging YOU to
s..pp.ss;,a 80 a. ,nan Ths,a . ,,resdv an cleo
s.o ~, ~ .h;s I;nd an PerrsvIvan;, avenue
!rN Ssh ., .h'S f'lu um Observation-Disclosures
, :" no. slammed with he slogan "Your first natr-
VII vs. VIII ;hort,, hend. Il s nroposed
os'. au.. sts,ns ~ ii, ,ostnf;ces with stamn
~ tanIs az saw. Isasnd M everv envelone \;
th he' ITn;ted States mails Mail carriers NAV wear
tha ,snand IN tbe;r hats
'e pa..nu On ,.rtra the ws,rer ne an owner Of
7 -. III 90 &c he o;,e, n euhscr;hers In
..,s WY 49, ,ha a he s ~ she has done The FIRST
p pupne , ., ,r,ss Sv; ta. the n".r
'n'''s 'o"a'u "''''"'s tle wal
I'll. oG.;,ts ~ Tho ,re,srrv have had no lack
e ~ eorat;a, ~ tbs;r sfforts Rio comnanies of