New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-24
is a merchandising parable:

ITERE is a merchandising parallel
apartment and morning
up to find that your nxtdoor neghbo had
smallpox sign mis- door, how would you feel about
If you reputable Fifth Avenue merchant established in business
Fifth Avenue for and found one morning that the
shop advertising shs worth $3.50 phenomenay
to $780," how would you feel about it?
Store Fifth Avenue and Thiryhrd Street
porary responsible the phenomenal reductions in
When from the posters that almost
counters aricay arranged the 6argsn sH silk M
stripes marked from $3.50 $780, indicated the
o at that When we got outside found fellow
had given shirt with neckband marked o,s sthGIgh when
might go unheralded. -. .,...;.., .,ou. ,,rn,;n.
rens I has made us So We didn't altogether al
door to Mccucheo and picked practically
ss snS 5 % 5 G1f nso Ms r. %
asked for much We fTom our regular Stock KAT was
Why this shirt all unknown fame and gnsung
appraiser settle the mgvngs that would arise
Before being washed shirt would be splendid purchase
for Lean ng neck aad snfss be %
together If he hap Be normal
bsdy he 5s IL; Size 1 TIL ; xs
ss fs 15rdE the he S'nsS i' Label "
s2s there a ssah s 1s
y should pull thread he would be graz,
e dngf %as n semsd ON X Rss
a o0 ssnsb tpas Ssas;
Ia said better nsssn sea naked
appraiser hadn't finished The McCucheon shir-ms
and gracefully under glow the McCutchen good said
and butGnhos and good cd value a for Is n The @
,s 5s not y pa that al rSo
as much place MCueheons dirty sngsu acs
rumO that the be discontinued will be verified soon the
Fifth Avenue Association
other ws Standing west ct s sFsr r. ssuH % 5
msht interest e vu to y0u and a" there
fore s after g n:A ass
~af:d SSa xT.ms s9'Tss
% a s os Ds he ASeG sHa p n s f S s saI
SS and February with them and
what t The s9 %sss Z. H an Do be IS ssas
that feel saPs sa s wrs soa ssg sss f %
negative reply promptly handed the man new pair Of asr'
5 .,i.n., fa rarity .tss ;ss s sGss' n
call ins reputation of sterling business sopop 9EwY
You have written both the facts All that's left for
o do is to put 1t in our newspaper
which fi9 taken 6. ss + "s 's' ffsSi
4 %no FSs at srs BY s ss
ns esss:is With ss s ss'ss 9s our
$ ~ f.. ; i:
merchant f followed By s.st: I'll: for
III
garment decided to do little shopping ourselves ~
From the catalogue of NJ & Walker of Pittsburgh our
investigators skirt of awoo chiffon popn pn
January 20 last from private address she "a "
order with a money order for this amount
Walker and also asked the
whether had been cashed he phed ~
had cashd-by NJ H. Walker January 80 Iii,
postcard from Walker saying mat
orders telling investigator
she didn't skirt within week write AGAIN
the firing beautiful action not complaint nha '
but merel getting order filled! u.rA
On March again IA she wrote Under date OF n
Walker that they unane 70 a
the information given and would she Ill o ~
enclosed which would entle her twevehour service! ..
Her 81 months after " W.
rdered. And when it finally came! ..or
chemical awoo fabric 81 per cent co AL
Nor There popins tnat arc
with cotton, but they aren't sold as "al wool" . -. ont
thing sne
it, said appraiser. Its the Of merchandise ever ~
at the price" ., :. d;mus
the merchants upstate have found ht
compete After the customer ous"
see that the home town is the place to shop
Thus reads the label:
of N. r. G Labor Saver NssnL
in without rubbing Removes
perspiraton If by magic Cahho.
hands soft white; contains u"
Atm wax,po orc the injurious chemicals
scrubbng washing potts. pans enamel ware meta
positively mas no
See directions inside