The Prescott daily news., 1917-08-06
Dodge Brothers Name
 Local Man As Dealer
Realize Big Possibilities in Au- tomobile Field of Thriving Community.


 Recognition of Prescott, Arkansas, as thriving community that gives promise of big oppor' es in the automobile field, has le Dodge Broth CTS to establish repro 2atation here, with Mark M. Smyth as the newly ap- pointed dealer. Mir. Smyth has, just been notified that he now has the ex- elusive selling rights in this territory.
 The remarkable popularity of the Dodge Brothers Motor Car has caused automobile men all over the country to clamor for sales privileges, but Dodge Brothers policy of quality in selling methods as we'll as quality in the car. requires a painstaking inves- tigation in every instance before selection is made. In Mr. Smyth Dodge Brothers have a dealer on whom they believe they may rely for both progressiveness and fair basi- ness methods.
 An idea of the popularity of Dodge Brothers Motor Car ma ybe gained from the fact that within 28 months after the first car was turned out, the aggregate sales had exceeded Sl10,- .000,0OO.
 This is record without precedent in the motor car industry. 1t is re- garded as striking testimonial to the high regard in which the name Dodge Brothers" was held by the public even beofre they marketed a motor ear bearing this name. Prior to that time Dodge Brothers had built the vital parts for more than half mil lion other cars, establishing reputa- ton for thoroughness and mechanical skill.
 This reputation has been more than upheld. It is said of Dodge Brothers in explanation of their unusual sue cess, that they spare no money or effort in building a car to suit their particular ideas of thoroughness in manufacture. What their ideas on this subject mean to the purchaser of their product may be imagined from the fact that they have a staff of more than 750 inspectors who do nothing but check up on workmanship. In ad- diton there are several large depart ments devoted entirely to similar work. such as the physical and chem ical laboratories where raw and fin ished materials are subjected to tests so thorough as to leave no doubt of the quality.
 It is significant that the first Dodge Brothers Motor Car ever built was made up exactly as car is made in the regular line of production. Ordi- narily the "experimental job" as the first car is known, is built of castings because of the great time and expense involved in preparing dies for forg- ings. Dodge Brothers, however, de- cided that their experimental ear should be like the car they expected to build, in every detail, so that nei- ther they nor the public might be fooled" So they spent almost year in making these dies and prepar- ing otherwise for a completely manu- factured car As a result, when the ear was built they knew what they had and what they and the public might expect of their product. As further result this first car, although .only a experimental job," is still in daily service on the hardest runs-ex- perimenting under all sorts of road conditions-and with a record of more than 150,000 miles behind it. This is but an illustration of the many things unique in the history of Dodge Brothers as manufacturers.
 Public approval of their principles of thoroughness is seen in the rapid