Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1917-07-11
TOO MUCH SPACE USED
IN FREE ADVERTISING
sources by Granting Demands for
Unpaid-For Publicity.
THE GOVERNMENT SHOULD PAY
Publishers Told to Be Generous With
Columns In Time of War, but
Change 20 Cash Basis Is Predicted
When Peace Comes.
nav PrA,1

tBy Asrociated Pressl
MINNEAPOLIS, July 1o.-Oppositfon
to free advertising and publicity by
newspapers Of the country was voiced
by speakers at tho afternoon session
Of the National Editorial Association
convention here. S. G.. Goldthwa!te.
Of Boone. Iowa, president Of the Iowa
Press Association. recommended the
appointment Of a field secretary of the
organization to a campaign
against free advertising.
Despite the great progress Of the
last twenty-five years. too many news
papers still run a column of free read
ing matter to obtain a space advertise
ment." he declared.
He aid further. that editors should
contribute freely OF their space to the
government during the war. but pre-
dicted that a new arrangement would
be entered into afler tho wal
The government has commandeered
advertising space In for
many years. Payment should be made
for this space"
H. A. Huse. Of New York. v~ice-presi-
dent Of tho American Press Assocfa-
ton. tool a similar stand.
GOVERNMENT SHOULD PAT
CASE FOR ITS SPACE
i lhc 6oNSEi tTl1ShI bS"o O.
paper space, 1t should pay for IT," he
said IF editors wish to give to a
cause. they should give cash."
Necessity for organization, economy
and cooperation among newspaper
publishers was emphasized tonight in
the report of the legislative committee.
which was presented by G. e. Hosmer.
Of Denver. chairman.
His report dealt with the forts Of
publishers to obtain print paper at
reaeonable prices. and also touched on
economies which should be practiced
by publishers.
During the past year" said Mr.. Hos
mer. this committee has assumed the
burden Of attempting to protect the
newspaper men. particularly those
operating small establishments, from
the greed OF the print-paper trust.
investigation by the Federal Trade
Commission and by our committee has
clearly shown that there has been only
a slight increase In tho cost of manu-
featuring print paper since 1915. and
you all know the increase has been
from 30 to zoo per cent in the selling
price. l am firmly OF the opinion that
but for the work that has been done by
our organization and by the affiliated
State and district organizations, that
we would now be paying at least an
average of l cent a pound more for
paper than we are paying.
Il would estimate that the work that
has been done by this organization and
by the various other press and edi-
tortal organizations of the INT has
saved and will save the newspaper
publishers during 1917 at least S25.-
100000 over what they would have had
TO pay had the fight not been taken
up by as a year ago..
1t seems to me that what should
be done is to give the Federal Trade
commission specific power to nx prices
and take charge of distribution of print
paper. II that is not sufficient. give
the Federal Trade Commission power
70 lake over the mills and operate them
ourins the wal period. We arc now
In a critical condition In this country
and the pirates who have been holdinr
US up on print paper. as we'll as those
VINO have been holding the people up
on foods, should be prosecuted, and
their privileges %curtailed.
mere Is no question but that the
interests OF the country demand that
the publishers be furnished paper At a
reasonable price and in surHcient GUAM
Titles to meet their legitimate demand,
we should economic in every way noa-
sioie. II we can get out on an issue
or siI pages. do not print eight. lust
simply to show that you are printing
a larger paper than your competitor"
me report said hat the censorship
question had been settled Fairly satia-
factorily.' and that newsna No..
should be careful not to misuse Their
privileges. -
or postage rates. the report said that
a tair basis would be one which took
INTO account the difference between
q publisher sending his paper 1000
miles and one whose mailing limit was
Two miles. Mr.. Hosmer took excep-
non 70 the imposition OF a s per cent
"a. on !he profits Of newspapers. and
declared hat while willing 70 nav
their Just share of added war burdens.
n~eWspapers should not be compelled 10
pay any additional tax not levied On
other businesses.