The Bridgeport evening farmer., 1917-03-13
THREE-FOLD CRY
FOR AID THROUGH
BRITISH EMPIRE
(H.. w. H. lin New York Posi- (,

| (H. w. H. lin New York Post.)
London, Feb. 15.-During the last
week or two the whole nation has been
summoned to listen to a threefold call
Tor help-for voluntary subscrip-
| tons to the war loan, for voluntary
food rationing, and for voluntary Of
| fers OF public service. OF these three
appeals, the most spectacular ny far
has been the financial one. All the
resources of sensational advertising
have been utilized, on a scale that
reminds one of the Kitchener recruit
Ing campaign early in the war.
Trafalgar Square has been turned
| into huge advertising medium. On
the plinth of the Nelson column is
a revised version of the great sailors
famous signal: England expects
you to make your money fight before
February 81 The facade Of the, Ma
tional Gallery has become an i'm
mense billboard, and the neighboring
hotels and clubs give scarcely less
prominence to the Chancellor Of the
Exchequer's appeal. Every bus ply
ing up and down the streets Of Lon
don bears an exhortation, together
watching" The newspapers have
been displaying day by day fu1l-page
advertisements drawn up with an in
genuity that would do credit to q
publicity expert. Readers are urg-
ed to Wear old clothes, old boots,
old dresses" that they may save mon
ey to put into the loan. Last Satur-
day the suggestion ran: Sunday is
the day Of meditation. Decide to-
morrow how much more money you
can subscribe to the victory war loan"
On Sunday itself such meditations
would have been by no means out Of
harmony with the prevailing atmos-
phere, even In church hours, for war
loan sermons were generally preach
ed-the Archbishop Of Canterbury
having duly certified that the appeal
for the money was "a sacred one" and
might properly be urged from the
pulpits-and at the close Of many 70
the services members Of the congre-
cation stayed behind to hand in their
names as subscribers.
A war-loan demonstration was held
last week in front of the Royal En-.
change, under the presidency OF the
Lord Mayor, at which q special feat
ure was the performance OF the Ger
man Hymn Of Hate by tho band Of
the Coldstream Guards. At q Ami-
lar demonstration In Trafalgar Square
to-day there will be substituted for
that unfamiliar music the better
known 20 God, Our Help In Ages
Past" to be sung by massed church
choirs. Altogether, any one would
have to- be both blind and deaf. to
escape knowing that all the money
he could spare or save was wanted by
the Government in order to hasten
the end Of war.
Economy i'm Food Urged.
AS yet the Food Controller, Lord
Devonport has made no use of bill
boards, or even Of the advertisement
pages of the newspapers. Perhaps
he is waiting for the war-loan. APP
peal to- be cleared out Of the way first.
He has contented himself SO far with
the publication Of his manifesto as q
news item in the press. The three
most important staples Of daily COR
sumption, he says, are bread, meat,
md sugar. He asks every person In
the country to limit his own weekly
consumption as follows: Bread,
pounds, or Its equivalent in flour,
pounds for bread making; meat, 2 IL
pounds, and sugar, "a pound. The
necessary arrangements, will, OF
course, be made by heads Of house,
holds, and it is suggested that the
indicated allowance will provide for
adjustment or apportionment between
members of a household in relation to
individual needs for example,
eating more bread and less meat than
the prescribed maximum, and others
eating more meat and less bread. Lord
Davenport mentions that, before issu-
ing this appeal he had rationed him
self on this scale, and had found the
quantities quite sufficient
Like the previous food order re-
stricting the number of courses at
hotels and restaurants, this schedule
presents several anomalies and diff
culties It has been officially ex-I
planned, for instance, that meat 10 to
be reckoned according to its weight
when it leaves the butcher, not ac-
cording to what is left Of 1t after
cooking. This ruling bears inequit-
ably upon different classes Of con-
sumers, for the men who have to con-
tent themselves with the cheaper
fare Of rabbits or shoulders of NUT
ton. There is difficulty, too, in
making the necessary calculations
when members of a household take
some of their meals away from home.
The housewife whose husband lunch
es or dimes at restaurant will have
to count that meal in her weekly es-
innate. It is pointed out, too, that
growing children, especially in the
poorer classes, are accustomed to eat
large quantities of bread. and that to
stint them in this will in many cases
mean real hardship. Lord Devon
port has been reminded that he Is
a rich man and an elderly man, and
that, when he cuts down his own con-
Of the articles of food that
are subject to the scale, he can find
plenty of nourishing substitutes. But
many of the foods that the rich can
consume in place of bread and meat
are at present prices, out Of the reach
of the poor-eggs, for instance, which
have for some time past become a pro-
hibited luxury In the homes Of fami-
lies with small incomes.
Servants Reluctant to Aid.
In many households one OF the chief
.--------.,.-4z