davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

NANTED-Werk at fancy cooking by
comI etent white lady. Apply 32s, care
Journal. 18novT
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SALEAStra wberrv Plants ehnu'' re
transplanted this month I have them
at 81 per 100; also Charleston ~ akeIiv-d
Cabbage at 60e and old fashioned Georgia
Collafds at soc per leo. w. G. JONES,
231 N. Baylen. Phone 1874. $50
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18
WANTED TO BUY

WANTED TO BUr-A bath tub. Phone
1906 or address Ala w. Gregory. esq
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18
FRATERNAL SOCIETIES

r. e. a. ri.
REGULAR communication Of Els
Gambia Lode ~ 81. r e VI.
kf Monday. November 49, at 1880
p. m Visiting Bros. fraternaIy
invited.
w E BIgGS, Ser
ORDER EASTERN STAR
Regular meeting of F1orida
chapter, No. q, o. z S.. Tues
O Jay. Nov. 60. at s D. m. Visit
kEX ing members cordially well
A coined.
MRS. D. II. WHITE,
MRS. c. c. CURTIS, W. NJ.
Sec'y.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18
Phone 1900
Before z p.
HELP wANTED-MALE

WANTED men and boys to learn barber
trade. Positions s75 to 500 mont
Young ar old. guarantee to teach -
and give paying posftion. Wages pt
while learning. Come or write. Js cksCs.-
vile Barber College. Jacksonville. -
lSnovs
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SALE. CHEAP-Horse. buggy and
harness. Apply to Earl Westmark.
Brent Sta ton, Fla. 23oct-tf
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SALE-s0 acres IT soou tinbered
land. never been hled broom house;
s acres under wire fence Ten Thousand
capacity saw mill, other timber can be
bought by paying stunpage. Apply to
E. NJ. Busbee. Muscogee. Fla, Star
Route. 2eoct1m~
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

SEE US for largest assert
ment, all makes, second
nand automobiles. Lowest
prices, easy terms. Pensacola
mick 4 Supply Co.. Phone
t65. III
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

coon and o'possum dog one good blood
ed. we'll trained, female pointer. Apply
Cor. Gregory st. and 18th Ave. 6S4
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

WANTED BY an experienced lady ~
dress. l.ater. on any KIND vi sewing, ny
Jay or by the piece. Auuress lz3 w est
Government street, Pensacola. lonov7t
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SAILS room cottage. 713 ". Da-
Wis. Modern conveniencee Lot s0x125.
bargain If taken at once. II interested
see w. G. Porter, liz N. PalaHox. 25oct1m
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

pensseeas Log. No. .. I. .. o. r.
Pensa -csa L0czs No. Z. l.. o. o.
n .ets svefF ThufsdAy at ESQ D. n. IN
streets. Waters cordially Invited.
c. - BELL N. q
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

and bath lot 73 by $50 IT. walking
Instance of business district Address S.
2yland's Lane, Mobile, Als. 1foet-1ns
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

WANTED-Position by young man to
drive delivery truck or wagon Address
3l4 care Journal. lano7t
YOUNG married man. sober and reliable.
must have work OF some kind Address
Work. sos e. Belmont st. 14nov1t
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

YOUNG MAN, II. as manager or assist
ant, thoroughly experienced in cab
work, desires position in south for win
ter or permanent. VIII be free alter
December 10. Excellent references. Full
particulars. T. Fl. Birding, Box 263, Port
Chester, New York. 16novit
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SALE-''Buick' passenger auto
looks and runs like new. for quick sale
$3.50. C. w. Howe. s01 w. Government
ST. $50
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SAI.E-Best located small farm and
country home In county, near Gonzalez
station. must sell at once, don't miss
this Bargain. Terms to suit buyer. j. a.
Wise Gonzalez Fla 642
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

wANTEp-A Job as chauffeur. Address
SAL, Journal. 4oiIov u
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

FOR SABE-warl tents Guarar.As .
good as new. 10x12, $3.50; 12x14. $22
14xl6 S29; l6x1S, $50. Figs, one M,
price of tents, Little Rock Tent & AVN
Ing Co., Little Rock. ARK. 65
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-11-18

JUNIOR ORDER UNITED eMER,cAn
MECHANICS.
Pensacola Council 40 IS, Junior Or
Ter United American Mechanics meet.
se~ond and fourth Mondays. 8 D m al
= ~ p hall. Ill r. Irten1enc.a ST over
IcrTugh Store Visiting brothers cor
ia"v invited
" ALI BROOKS Con.
Recording Secretary.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

easy task. Mr.. Mitchell, Mr..
Drew and John d. Williams, the
latter the producer under whose
management the presentation has
been made, were an extremely
busy trio for many months pre-
ceding the first performance.
B. Iden Payne was in active
charge of the task of putting the
charming Thackeray story on the
stage in the proper manner and
his efforts quite equalled his sue
cess with Galsworthy's Justice
also produced under Mr.. WILL
Jams management.
The scenes, costumes, furniture,
even to the smallest accessory,
were designed by Caroline Dudley
and Gertrude Newell, experts in
that field, and the whole achieve
ment is said to be delightful in the
exquisite truth to detail and the
adherence to the picturesque, ro-
mantle environment of the Thack-
cray stories.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

The University of Washington
has just cause to be proud of the
way its athletes have stepped to
the front in answer to the cali 20
the colors.
No less than 20 stars of the
diamond, gridiron, track, basket
ball and crew have responded to
the call of their country in the
hour of need. There are many
other students working for Uncle
Sam who have not taken a promi-
nent part in athletics.
The university is represented in
nearly every branch of the army
and navy. From the gridiron have
gone Cy Noble, great halfback f;
Don Abel, Ross McKechnie, Bill
Grimm, Ernest Murphy, Bob Abel,
Walter Shiel, Sanford Wick, Ted
Faux and Torkelson.
Ross Wilson, baseball captain,
is in the naval reserves; Roy Tay-
lor is studying for a commission
and Paul McDermott is in the
marine corps.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
LEGAL NOTICES
NOTICE OF EXAMINATION FOR

FIRE DEPARTMENT. ac-
cordance with Article XIV of the
City Charter and Ordinance No.
4342, the Tacoma Civil Service
Board announces examinations to
be held for the purpose of secur-
ing eligibles from which to make
certification for the following po-
sitions In the classified civil SER
vice Of the City of Tacoma:
Thursday, June IA, 1917, 1 p.
m, Room 400, City Hall, Promo
ton Examination for ASSIST
ANT CHIEF, CAPTAIN, and
LIEUTENANT. :
Friday, June 10, 1917, p. m,
Room 400, City Hall, Promotion
Examination for ENGINEER and
AUTO DRIVER.
Tuesday, June 10, 1917, 1 D.
m, Room 400, City Hall, Exam
nation for HOSEMAN.
All applications must be filed
at Room 400, City Hall, at least
five days before the examination.
Application blanks and further
information may be obtained at
the above address.
CIVIL SERVICE BOARD,
]. II. HOLME, President.
]. 8. ELLSWORTH,
Clerk and Chief Examiner.
May 81, 1917.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

The honor roll of athletes al
the U. of w. follows:
William Macdonald, track, Of
ficers' reserve camp, Preside.
Roy F. Taylor, baseball, Off
GERS reserve camp, Preside.
Stanley StaatZ, basketball, Off
GERS reserve camp, Preside.
Donald Abel, football, officers
reserve camp, Presidio.
Arthur Easterbrook, wrestler,
officers reserve camp. Preside.
Anthony Brandenthaler, crew
man, officers reserve camp, Pre-
sidio.
ICY" Noble, football, officers
reserve camp, Preside.
Clarence Carlander, track, Off
GERS reserve camp, Preside.
William Grimm, football, Sec
ond Washington infantry.
Ross Mckechnie, football, Of
ficers' reserve camp, Preside.
Ernest Murphy, football, Second
Washington infantry.
Jack Davidson, basketball, ami
bulance cOrDs.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
FERDIE SCHUPP
PUTS GIANTS UP
in NATN'L RACE
sensational Portside Twirler Is Bright Spot of Big
Leagues He Won Over Grover Alexander,
the Great, Yesterday.

in first place. Schupp has done
the same thing for the Giants.
The New York star is an over
night sensation. Starting last
fall, when he contributed more
than his share to the winning
streak pulled off by the Giants,
he is now counted one of the most
brilliant figures in baseball. His
spot on the bench, worn smooth
by years of inactivity, is now be-
ing worn by the weather only.
Winning first place in the Ma
tional league by some other club
apparently is matter of breaking
Ferdie Schupp's hypnotic influ-
ence over a baseball. Winning it
in the American league is a matter
of beating Babe Ruth.
Only one game will be played
today in the National. The Amer
lean will stage two matinees. IL
the Phillies down the Pirates they
will take first place by two points.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
"Still Water"
Will Return

A big story, a stupendous pro-
duction and world-famed star
such is the combination In "Still
Water the Famous Players
picture play with Marguerite
Clark that comes to the Mel
bourne Sunday.
Still Water" Is a circus story
with a rare combination of COM
edy and drama. Miss Clark has
the opportunity of supplementine
her we'll established reputation as
an Incompatible ingenue by the
greatest display of dramatic
power which she has yet contrib.
uted to the screen.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
Makes 90 With
One Golf Club

Using a midiron for all shorts,
James Lyons made a remarkable
showing in the one-club tourna-
ment of the Tacoma Country e
Golf club yesterday by turning in
gross score of 90 for the 10
holes. His handicap of IL gave
him a net of 10. l.. b. daPonte
was second, Ralph Stacy third and
II. s. Griggs fourth
George Kachlein and Mrs. II. S.
Williams won the tombstone tour
ney, the clubs afternoon event,
reaching the 22nd green before
they planted their monument
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
"J0AN The WOMAN" HUGE
film PLAY, HERE SUNDAY

One of the biggest feature pic
lures ever produced will be Of
tered at the Colonial next Sunday
for one week. Joan the Woman"
with Geraldine Farrar starring,
will be the attraction.
This great film, which is IL
reels in length, is founded on the
life of Joan of Arc, and was per-
sonally produced by Cecil B. de
Mile, the famous Lasky genius.
Geraldine Farrar has scored a
great success in the role of Joan,
her beauty and histrionic ability
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

making her an ideal choice for
the role.
The supporting cast includes
some of the greatest names in
FINLAND. Wallace Reid plays
the young hero; Hobart Bosworth
is General La Hire; Theodore
Roberts is the scheming bishop;
Tully Marshall, the mad MONK;
and Cleo Ridgely, the kings ia
vorite.
Charles Clary, Raymond Hat
ton, Marjorie Daw, Walter Long,
Billy Elmer, William Conklin, and
a score of others are also found
IN the cast.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
STAR ATHLETESATU U. OF W.
RUSH TO OFFER SERVICES TO UNCLE SAM

Robert Abel, football, ambu-
lance corps.
Dean Bollman, wrestler, ambu-
lance corps.
Sanford Wick, football, ambu-
lance corps.
Jack Gibson, track, waiting list,
officers reserve camp, Preside.
Walter Shiel, football. ensign,
United States navy.
Roy McAdams, crew man, en-
sign, United States navy.
Timon Torkelson, football,
United States marines.
Carroll Byrd, tennis, United
States marines.
Paul McDermott, baseball, Unit
ed States marines.
Ross Wilson, baseball, naval
reserve.
Paul McConihe, crew man, avn
alton corps.
Ted Faux, football, aviation
corps.
Edwin W. Stuchell, track, quar-
termasters' reserve.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
United Press leased wire. {,

NEW YORK, May 31.-If the
Giants maintain their present po-
sition at the top of the heap in
the National league, 1t will be an
occasion for loving cups to Ferdie
Schupp, young southpaw finger.
Schupp's sixth straight victory
was marked to his credit today
following his victory over Grover
Alexander In yesterdays second
game. His hurting placed the
New Workers firmly in first place.
Schupp has yet to be beaten this
year and he is Just a couple Of
games behind the consecutive win
ming record established for the
year by that other demon of the
Off-hand delivery, Babe Ruth.
Schupp and Ruth, the two stol-
lar left-handers of the majors, are
doing more than any other fac.
tors to hold their teams up. Ruth S
hurting has placed the Red Sox
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
WILLIAM s. HART IN TRIANGLE PLAY, THE DESERT MANI

William S. Hart is triumphing
again at the Apollo. In 1.-THE
Desert Man." a drama with a
punch and a good lesson in opti-
mism he has the part Of a good
man in bad surroundings, and
the power of his personality
changes things wonderfully. 1t is
an object lesson to individuals and
communities. The film enter
tains and inspires.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
Wellesley Girls Go In For
Baseball; Developing Stars

Wellesley college girls who
have long been noted for their
athletics have taken up baseball
and have class teams in college
which play for the college cham
pionship.
Many of the girls have become
excellent ballplayers and the sport
is rapidly gaining in popularity.
Miss June de Graf of Kingston,
N. Y, is the regular catcher of
the junior team, and Miss Esther
Dasha of Quincy, Mass, is one of
the heaviest hitters of the same
team.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
MUCH ENTHUSIASM
But "WEATHER FIERCE"

g The Tacoma Tigers jumped
9 into a fine mess when they 4
g went over to Montana this 4
@ week to open the season at {
@ Great Falls.
@ Snow has fallen each day {
9 since the club arrived in the
Z. busy electric city, and there
@ has been utterly no chance
g to play ball. The opening 4
@ day game for Tuesday was
. first postponed, and then Z
sthe big Memorial day double 1
(. header had to be called off 4
(" yesterday. Reports last 4
@ night indicate that there .,
@ will be no game today. .:
@ Snow melts as fast as 1t 4
Q falls. Weather fierce. No {
9 possible chance play baseball. I
I. All players we'll and eager s,
@ resume play. Great Falls 4
@ filled with enthusiasm over &
I. league baseball" 4
o This is part of a message 4
o received by The Times sport 4
o writer Thursday morning 4
8 from Arno Rediich, secretary {
q of the Tigers, at Great Falls. 4.
9 His weather fierce" might &
o indicate continued snowfall {
@ today.
9 The temperature in Great
g Falls lowered between 80
o and 40 degrees yesterday.
@ Snow and rain also fell in
{. Butte. preventing an opening
o day game in that city also. 4
o o o = o . q o o o o o . o o 4
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
John Drew Is
Here Tonight
In New Play

To gather the
authentic and
proper Thack-
cray "atlnos-
p h g r e. 70 r
Major Penden-
mis-, Langdon
M | t C h e | Is
adaptation of
the Thackeray
classic in which
j o h n ID r e W
comes to the
Tacoma theater
tonight, was no
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
NEW BACk-STROKE
SWIMMING RECORD

rs yards backstroke at Neptune
Beach. in So IA seconds, clipping
five seconds off the previous rec
ord. Then he took a train for
Sacramento where in the evening
he won the 200 yard breast stroke
and 200 yard free style events,
topping the P. A. record in the
breast stroke race, time 1855. His
back stroke record will become
official.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

Pathe news pictures are inspir-
ing in their way, awakening the
spirit of patriotism by showing
what Americans are doing in the
great emergency.
Margery Wilson, dainty Tri-
angle star gives William S. Hart
admirable support in THE Desert
Man." and the company through
out Is excellent.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
With the
Amateurs

Another evidence of the short
sighted policy of the school
board regarding athletics was
evidenced yesterday when La
Chapelle, one of the best pitch
ers at Lincoln Park high school,
was barred from interscholastic
or other school athletics be-
cause he had been playing ball
with the Mckinley Hill team.
Hunt, Danielson and Anderson
have already been ruled out,
and it looks as though Lincoln s
chances of winning the city pen
nant have gone glimmering
Other players are threatening
to refuse to continue the Sc
ries.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

The Glide Rink ball team and
South Tacoma Athletics have
been matched for a game next
Sunday at 1880 on the South
Tacoma grounds, 18th and
Union ave.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
PACIFIC COAST LEAGUE
Standing of the Clubs.

Games Yesterday.
Salt Lake 3-2, Oakland Al.
San Francisco IL, Los Angeles 81
Vernon S-4, Portland 6-3.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

Important business Of the Valley
league will be taken up at a
meeting of the directors this
evening at the Commercial club.
Decisions will be made on pro-
tested games.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
tUnited Pres. Leased wire.)

SAN FRANCISCO, May 81. -
Norman Ross, Pacific coast cham
pion swimmer, today has the dis
tinction of having won three races
In two cities, set one new official
record, and surpassed another
record on unofficial time, all in
one day.
Yesterday afternoon Ross swan
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
NORTHWESTERN LEAGUE
Games Yesterday

Tacoma-Gt. Falls; no game.
Vancouver-Butte; no game.
Seattle 2-7, Spokane 3D..
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
WHERE TACOMA'S
AMUSING ITSELF

TACOMA
Tonight - John Drew, In
"Major Pendennis."
PANTAGES
Al GOlem Co., Persian aero
bats.
REGENT
"A Call on the Doctor"
comedy skit.
MOVIES
COLONIAL
"Within the Law" with
Alice Joyce.
APOLLO
"The Desert Man," with
William s. Hart.
MELBOURNE
Carmen" with Geraldine
Farrar.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
Split
With Seattle

SPOKANE, May 31.-The In
dams hit Alexander hard in the
first game of yesterdays double
header, but won only by a scant
margin of to 2. In the second
battle Spokane pitchers were in
efectual against Seattle's hitting.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
TODAY'S
MARKET
PRICES

o @ o 9 o o o o . o y = . o o Q
o WHAT RETAILERS PAY o
o 3 o o o @ + % . o @ = q o q q
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
TODAY'S STANDING
THE "IF" COLUMN

Play Tomorrow.
) Tacoma at Great Falls.
Vancouver at Butte.
Seattle at Spokane.
; o o o q o O o @ p 4, o o Q .
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
A batting rally in the 10th inning

A batting rally in the 10th inning
for Olympia gave them an 8 to
z victory over the fast Tono
team In game at Olympia yes
terday afternoon. Two bases
on balls, followed by hits by
Skinner and Wright were re-
sponsible for the win. Score:
Olympia, S-9-3; Tono, 7-1G-3;
Mallory and Edwards; McCor-
kle and Davis.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

The YeOmen baseball club will
give benefit dance tonight al
Eagles hall. Dancing starts
promptly at 8 o'clock. Music
will be furnished by Davis or
chestra. All friends of the
club are invited to attend.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31

The Glide Rink baseball team de-
feated the Bates-Federals yes
terday afternoon on Logan
grounds by score of 8 to s. A
sensational ninth inning finish
marked the game, Williams
three-bagger In the last frame
bringing in three runs and win
ming for the Glide Rink boys.
Heavy extra base hitting was a
feature of the battle. Carino
played nice game at first base
for the Rink boys. The score:
Glide Rink, 9-14-3; BatesFed-
erals, S-9-3; Vic, Peterson and
Harlow; Williams and Zinka.
The Tacoma times. [volume] (Tacoma, Wash.) 1903-1949, 1917-05-31
The w. o. w. Juniors will play

The ". o. ". Juniors Will play
the Pastime Athletic club Sun
day at 2 o'clock on the Roose-
welt school grounds. Manager
Bill Libke of the Vows asks
his players to be on hand
promptly at 1:30. His lineup
will be as follows: Libke, IS;
Wotten, IF; Caldwell, p; Rob
inson, C; Cook, CT; Kurtz, 1b;
McCallister, 3b; Mound, 2b;
Gums, II.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-05-17
THREE HELTON Boys
WERE ALL ACQUITTED

Henry, jim and W. H. Helton,
white, all charged with stealing a
steer and also Of receiving stolen
property, were acquitted in the court
Of record yesterday afternoon by
jury. They were Immediately dis
charged from custody.
Another white man named Louis
Holman, from Muscogee, who was
also charged with stealing a steer
and also for receiving stolen prog
erty, pleaded guilty when arraigned,
stating that he and none of the Hell
tons, was the guilty party. Despite
Holman's plea, the three indicted
were placed on trial, with the result
as above stated.
This case has been pending in the
court of record for some time, and
for the purpose of disposing Of it
before Judge Monroe leaves office,
was the main reason why the session
was convened Wednesday morning.
The case lasted practically all the
afternoon, and there was a large ar
ray of witnesses and neighborhood
spectators attending the trial, whfcn
concluded about $40 o'clock.
Immediately upon rendering the
verdict the jury was discharged for
the term and court took a recess un-
til Monday of next week. Early in
the week Hon. c. NJ. Jones will be
sworn in and viii preside.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-05-17

mum volume be attained-and thus
the minimum per-salc profit made
possible.
A merchant must make his ex-
penscs and earn his profits through
the goods sold If he sells a great
volume of goods, his net profits arc
assured on a basis of small profit
MARGINS on each sale. IF he sells a
small volume of goods, while facing
the same. fixed charges, he must col
lect his running expenses and his
profits from a smaller number of
buyers-and each buyer must pay
larger share.
Readers of advertising know that
this works out in actual business life.
They are suspicious of the merchant
who does not advertise adequately,
for they know that he is not making
quick turnOvers of stocks, and that
he is carrying a lot of dead wood. his
capital tied up on his shelves and
counters, instead Of being turned over
three or four times in a year.
The principle works out. almost au-
tomatically. For the merchant who
advertises knows that he must base
his prices on a small per-sale profit
if he would secure a large volume
Of sales within 9 brief space Of time
With the education of women in val
Ues, no unjustified prices could be
fixed and successfully imposed by
merchant. Yes, advertising DOES
REDUCE THE COST OF THINGS