El Paso herald. (El Paso, Tex.) 1901-1931, 1917-03-31

Coblentz, and nothing has been over
looked IN the new building that viii
put these ideas into effect. Safety
and service are two things we have
always stood for. The new building is
to be well ventilated, there are 10 be
bubbllng fountains on every floor a
vacuum cleaning system throughout
the building, and from one to three at
tendants on every floor whose duty il
viii be TO constantly keep the places
clean, well ventilated and healthy"
Welfare OF Employees.
The welfare OF the employees Of the
store is to be looked after by a woman
especially engaged for her experience.
On the top floor there is TO be a parlor
or Longing room. ninety feet long. eX-
tending practically the full width Of
the building. with OutsidS windows
along one side. This viii have lounges,
Nictrola and reading tables Adj
joining is to be a locker room Of SINH
lar size reached by three big doors
from the parlor- Each clerk will have
her own steel locker and they can
make their entry and exit to and from
the locker room with ease. 70 or from
the parlOr. On the same floor is a
wash room. a kitchenet and three pri-
vate dining rooms. In the dining
f1s the girls are to have their
lunches. The matron in charge viii
prepare coffee, tea, cocoa or any such
drinks as the girls wish with their
meals
The girls will not have to 20 out
and wander about the streets during
the lunch hour" said Mr.. Coblentz
They can take their meals IN the din
ing rooms and they can then rest, read
or sleep in the parlor, or they can
play games. operate the NictrOla or
do as they please"
2ex45 feet for the little girls Of the
city The matrOn viii have this in
charge and the little girls can have
their parties there or they can gather
ment hopes TO have entertainments for
them We want the little girls TO
grow up knowing that the White
House is their friend" said Mr.. Cob
lentz. and this is but part Of our plan
to give service to the public"
PRlatiaI Selling Floor.
On the second floor. which is 20 be
devoted TO ready-to-wear garments
and wraps for women and misses, the
entire center Of the floor is 10 be con-
verted into big parlOr and rest room
for women, with big. easy chairs, Ia
bles on which viii be shed the soft
glow OF specially constructed lamps.
and there will be magazines, books and
writing material Tt is to be the
downtown home for the women Of Fl
Paso." said Mr.. COblentz They can
come there and meet their friends,
wait for their friends, rest, write or
read and feel that they are at home"
The carpets on this floor are 10 be in
a soft pearl gray, with the White
House monogram in Copenhagen blue.
All the draperies are to match the car
pet and woodwork Each sale booth is to
be IN q similar finish with Florentine
windows The entire floor is 10 be
surrounded by sale booths. entrance 70
each by French doors Between the
French doors are to be display cases
for the ready-to-wear garments, facing
the big parlor. Each sale booth viii
have an outside window.
II is the plan Of the management for
a buyer 10 be taken to a booth by the
saleswoman, and have the goods she
wishes to examine brought to her in
the privacy OF the booth. which IS in
in reality a big room. where she Will
have the same secrecy that she has at
home in trying on the garments. Tri-
1licate mirrors Will be in very room
Once a garment is selected, a button
is pushed and the filter IS called 10
the booth to take measurements. The
purchaser does not have to leave the
room for her fitting. All garments
Will be shown upon "costumers" so
that they will not be wrinkled. Every
garment is to be kept in a showcase
and nothing will be piled about on
tables.
Children. Misses Mothers.
The third floor is 10 be devoted TO
children and misses. There is to be a
chilcre1's playroom on this floor and