The Columbia herald. [volume] (Columbia, Tenn.) 18??-1935, 1917-02-16
SHORT COURSE FOR
MERCHANTS WILL Be
HELD At UNIVERSITY
NEW FEATURE ADDED TO The
COURSE AT THE STATE
INSTITUTION.
PLEKEID PROGRAM ARRANGED
iiany Topics OF Great Interest To
The Merchants and People viii DO
Discussed by Some of the AbIest
Speakers In Country.


On March 6 and Z, 1917, the Univer-
;sity OF Tennessee will hold two days.
icourst for the merchants of Tennes.
see and adjoining states that promises
to be one Of the most interesting
movements ever undertaken by the
institution. This course Is planned
especially for the merchant of the
country, the village and the town. Il
Is for the large class of merchants
that do not have their organizations
for getting together and getting help.
BY glancing over the program it
will be seen that as good speakers as
can be had in the country will address
and instruct the visiting merchants.
The course is free. Meetings will be
held downtown in the Board OF Com
MERGE rooms for convenience of all.
Program:
Tuesday, March 6.
900 a. m.--Call to order by chair
man. Prof. Harry Clark, of the Uni
versity of Tennessee.
Invocation by DR.. Stewart French.
9:10 a. m.--Welcome by DIR. Brown
Ayres, Presidetn of the University of
Tennessee. and Hon. Jno. e. Mcmillan,
Mayor of Knoxville.
$50 a. m.-Address, "Do You Boss
Your Business or Does Your Business
Boss ?"-Robert B. Schreffler, Of
System" Chicago.
1915 a. m.-Address, 1.-THE Mail Or
der House and the Middleman," by
Prof. Andrew H. Melville, University
of Wisconsin.
HOO a. m.-Address, Advertising
That Produces Sales"
11:45 a. m.-Address. Cooperation
Between Merchant and Farmer" by
Charles J. Hasse, President Farm De-
velopment Bureau, Memphis, Tenn.
1890 m.-Lunch, served in Board
of Comerce rooms, by courtesy Of
Knoxville merchants.
1870 p. m.-Address, 1.-THE Respon-
sibility of the Merchant as a Leader
in his Community" George R. James,
of Memphis.
200 p. m.-Afternoon given to Wis.
iting points of interest in and around
Knoxville.
600 p. m.-Dinner to visiting mer-
chants, courtesy of Knoxville mer.
chants.
1880 p. m.-Address. Organization
the Backbone of Development" by
Prof Andrew H. Melville, of the Uni.
versity of Wisconsin.
S:15 p. m.-Address, Relation of
Chamber Of Commerce to Agriculture
and Local Business" by e. A. Brand,
of the Bureau of Domestic Commerce,
Department of Commerce, Washing.
ton, D. G.
Permanent organization of mer-
chants of this territory and election
of officers for next year.
Wednesday, March 7.
800 a. m.-Call to order by Presi.
dent.
Invocation by Rev. w. T. Thompson.
9:15 a. m.-Address, "A Small but
Efficient Accounting System for Re-
tail Stores" by Robert B. Schreffler.
of System" Chicago.
1000 a. m.-Address, "How the
Country Merchants can Build up
Farms and Develop Them" by R. H.
Gernert, Cloud Chief, Okla.
1O:45 a. m.-Experience meeting,
led by Prof. H. A. Morgan. director OF
the Experiment Station, University of
Tennessee.
1890 m.-Lunch.
200 p. m.-Inspection of show win
dows ncompany with a committee to
award prizes for the best display
adapted to window of moderate size.
$50 p. m.-Banouet by company of
Knoxville merchants.
1880 p. m.-Moving pictures, "The
Troubles of a Merchant and How to
Overcome Them" "Nanufecture ~
Clothing" "The Canine Industry