New-York tribune., 1917-07-30
OF THE METROPOLITAN DISTRICT
Our Policies in the Matter of
SELLING PRICES AND PROFITS

he small and unsatisfactory margin or proht
realized per quart of milk handled by this Company during
the year ended June 30th 1916 (about one-quarter OF
cent? of public record and comment The Wicks
Committee which investigated the milk business during the
past Winter officially confirmed this fact in its report to the
New York State Legislature of 1917 The results for the
year just ended June 30h 1917, will show much smaller
margin of profit than the previous year. 1916:
This result for the most part accounted tor by higher
prices paid producers last Fall the added cost of all
materials and supplies, and the reduced consumption
following increased selling prices which prices were not
suhc lent to overcome added costs.
1t is but just the producers say that while the
prices exacted by them seemed the time aamngy large
price of feed labor conditions have undoubtedly
ated to considerably reduce their profits.
Under present conditions believe that first
thought should be to pay those prices that will
age production Production and still production is Of
paramount importance at this time To bring this about
the prices paid be sufficient give profit the pro-
ducer having highest costs This necessarily higher
price range than would obtain under normal conditions.
We fully appreciate the fact that the quality and price
of milk is of vital importance to the public We recognize
also responsibility in the handling of this daily food
necessity and believe it be duty make possible
to procure pure wholesome milk the lowest price
ssten with which costs must include fair and proper
recognition of labor well price producers that
yields them fair margin their costs, and sufficient not
only to maintain present production but to encourage IN
creased production
Beyond this there must be included in the selling
price fair and reasonable profit the distributors in order
that the capital invested by them may be properly
munerated for the risks taken and sufficient to
continuance therein and addition provide tor growth and
expansion of field and facilities also continuity of the
ganizaion.
aSK-Nhdt
In say-we believe that l0fo return
the actual cash capital invested in industrial business is
necessary properly capital and provide for
growth and contingencies
The margin per quart is largely matter of
volume With given capital investment, the greater the
number of units sold the less will be the necessary margin
of profit quart to bring about given return capital
invested
In order that this Company may realize these aims it
will with present estimated sales be necessary realize
average net profit of approximately five mills or u cent
oin of proff ufcf nIx
for services every other mill that you pay in
intentions we ask for your cooperation, ar
tally aid us in making this business of gre
r notice, selling prices will be as follows:
STORE BOTTLE SERVICE
Our bottled milk and delivered stores for dstrbu-
ton by them taking delivery the LESS DELIVERY
SERVICE on OUR PART AND MORE SERVICE ON YOUR
PART
Our delivered prices s packages will be
Quarts, llc each; plus bottle deposit of &C.
d bulk goods matters for their decision can be readily
Sc the quart of milk
tn the service should be taken up either wholesale
Y BRANCH---3 EAST 1O3D STREET, n
MR. JOHN D. TIETJEN Manager. Telephone 1915 Lenox
BRANCH---9O THIRD AVE-, BROOKLY
MR. THEo. G. CALDWELL, Manager Telephone 7so Main.
FARM PRODUCTS co
Os HUDSON STREET, NEW YORK CIT