Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1917-07-29
BETTER. ACQUAINTANCE
WEEK TO Be UNIQUE EVENT
Social Features to Give Way to Grea,
Merchants business
Conference.
SHELDON TO MAKE ADDRESS
Head OF Chicago School Of Salesman
ship Will Discuss "Scicncc Of
Building IL Retail business"
Wcll-Known Men on Program.

Unless all signs fail. Richmond's
Better Acquaintance Week" which is
scheduled for August ii, Is and 16, will
far eclipse all similar occasions OF the
past. y merchants business confer
cnce Is the big feature this year thus
departing widely from past practice.
Richmond's jobbcrs. manufacturers and
bankers. realize that the small mer-
chants through the South stand face
10 face with Il complete evolution OF
business methods. and it is only by
the Introduction Of up-to-date sys-
TENS and ideas In their business that
they will be able TO hold their own
with the march of progress. consid-
cradle business literature has been
prepared by the Trade Extension Blu
reau. under whose auspices Better
Acquaintance Week" is held. and this
Ia being sent broadcast throughout the
south In order to interest the mer-
chants in coming tn Richmond August
ii. - and II. Members of the bureau
consist of the leading jobbcrs. manu-
facturcrs, and banks of the city and
are all sending this literature out
with their mail Advertising is being
done IN the newspapers In sections
from which 1t is desired to attract Wis
Ting merchants. 1t IL confidently pre-
dicted that the attendance OF out-of-
town merchants will he far the larg-
est In the history of the city.
MANY SUBJECTS OF
INTEREST On PRAGRAM
The business conference idea is be-
Ing kept strictly in the forefront OF the
bureaus plans for their entertainment;
the committee having chosen the most
important departments of retail bust
ness for the conference and engaged
the ablest business men in the coun-
try 10 discuss them. Some of the sub
jects Of the addresses TO be delivered
are: The First Principles in Mer-
chandtsing, How to Figure Costs"
Interior Display and Window Decora-
ton. Making More Money in Bust
ness selling Plans That Win Big
ger Profits" Science of Building a
Retail! business" Fig Little Things in
Busincss.' The. Troubles of a Store
keeper" Potter Methods Through Or
Eanization." Teaching the Clerks Scrv-
ice" and 'FigurinE the Selling Price"
These. subjects VIII be handled by such
speakers as Professor \. +. Sheldon
the Sheldon school of Sa!esmanship.
Chicago: Il. J. CatteIi. city statistician
of Philadelphia; c. W. Miller, head of
welfare department of the National
Cash Register Company: j c. Walker.
OF The Burroughs Adding Machine Com
pany Miss Oracle Tryon, OF the Ma
tional Cash Register Company: Thomas
\. Knapp. Of the sheldon school Of
SaiesmanshIp. Chicago. and repre-
Case Company,
MAYOR AINSLIE TO MAKE
Address OF WELCOME
The address OF welcome will be de-
hEered by Mayor Ainslic and Il. b.
Sydnor. Of Richmond. chairman of the
Trade EXTENSION Bureau will follow
with IAN announcement OF What Are
We Here For" other local spc;f ers
who have aswidesprc Reputation and
ON the program are. Norman ". John
son and William a. Clarke, Jr
Much is expected from Professor
Sh"ldonS talk on the Science OF
Bu!!ding Retail Business" which
VIII be delivered in TWO parts. Pro-
!essor sheldon is known as the high
est grade instructor of statesmen in
America. II not in the entire business
world. and visitors at the convention
can look forward with confidence to
deriving rnuch benefit from Professor
Sh"ldons talk. Tho other speakers
also stand In the front rank in DEPART
ments OF business in which they
specialize.