Iron County record. [volume] (Cedar City, Utah) 1893-1982, 1917-10-12
FRIDAY, OCT. IL, 1917.
COUNTRY PRESS GET 1T IN THE NECK

TT HE great campaign for the sale of the second
issue of Liberty Loan bonds is now under way.
The issue is three thousand millions OF dollars.
The effort is to sell it in twenty-seven days, and
the hope is that five thousand millions instead of
three thousand millions will be subscribed for.
When this is done it will be necessary to float
another eight thousand five hundred millions.
To date the campaign is under way without
paid government newspaper advertising. Banks
and business mems clubs, motion picture houses,
Chambers of commerce. boy scouts and chdren's
schools cooperating
Some of the Expenditures.
The city newspapers are being paid handsome
ly for their advertising space, and the country
newspapers are being watched to see how much
space they will give to the government.
Heading the campaign which turns hundreds
of men into great chautauqua, is William Bibbs
McAdoo, Secretary of the Treasury, who will adj
dress the people from coast to coast.
Thousands upon thousands of dollars already
have been spent for various kinds of advertising,
but nothing has been spent upon newspaper adj
vertising.
For instance:
Five million Liberty Loan posters in ten de-
signs have been ordered.
These are to be paid for.
Five hundred thousand Liberty Loan window
cards have been odrered.
These are to be paid for.
Five million Liberty Loan window shield.past-
ers have been ordered.
These are to be paid for.
Twenty million Liberty Loan poster stamps
have been ordered.
These are to be paid for.
Six million Liberty Loan primers containing
questions and answers have been prepared for dis
tribution, and these, too, will be paid for.
These are the high spots Not in any case has
the government expected free commodity. The
printing the paper and the other elements enter
ing into the governments part of advertising
work, including the time of the men whose labor
is involved are to be paid for, as they should be.
So far as newspaper advertising is concerned,
the great city dailies promise to reap a rich har-
vest. Pages of display advertising are appearing
in them, and every line of it is paid for-not by
the government, but by various Liberty Loan
committees private individuals and corporations.
The city newspapers are not giving one line of adj
vertising free. They will publish the news of
course, without charge.
Cities Will Profit.
The volume of paid city newspaper advertising
promises 10 be as great as it was during the first
selling campaign Some idea Of this may be gath
cred from consideration of the exhibit just closed
set up on Youngs pier at the meeting of the Amer
lean Bankers Association last week in Atlantic
City, n. j. There newspaper advertisements of
the first Liberty Loan were shown for the edit
cation Of the visitors. The exhibit was one-eighth
of mile long. Not single penny piece was paid
by the government for this advertising, but not
a single advertisement was published in city news
papers without pay The money was put up as it
must be again, by private subscription The coun-
try newspapers got nothing and unless all plans
go somewhat awry the same system of operation
is to float this next section Of the loan.
The country districts do not have in them the
men of wealth to subscribe for great advertise
ment. Hence if the country newspapers advertise
the issue they must do it for nothing, which Sec
rotary McAdoo has admitted is something so un-
fair that he will not even make the request
1t is vitality important that the country news