New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-22
Bv SAMUEL HOPKINS ADAMS

al
is effectively carried and advertising standards are steadily I'M
proving To this condition Atlanta presents curious contrast
Il boasts the Atlanta Adens Club large and prosperous
organization vigilance work here dead the ProVerD
a As for advertising Standards they simply do not exist in
any general sense where found they the expression solely OF
~ individual advertisers sense of honesty and responsibility to
his =
We're Atlanta slothu unprogressive, ambtoness rad-
onbound community living in the past and out OF touch win
present day movements this would be expicabe But 1t ism
Coming into the city stranger immediately impressed
v the sturdy and alert vitality of the place Its great office build
nes its handsome fine clubs its beautiful houses
it's air of busyness the atmosphere or cry
Of quarter of million inhabitants and surprised to IND
credited with less than ourhs Of that population there
about much the hustle and hustle characteristic OF Middle
Western cities as certain confident effect of which some
how suggests a smooth running highPowered engine
And the pride in his city which the representative Albanian
exhibits pleasant thing He not OF that PesterouS type "
civic bore the sconscous mechanically boasttul booster
bt he will tell you if encouraged with cheerful local patriot
ISM of the growing of the town of its status as manu-
featuring city, of the excellence of its stores OF its importance as
banking and centre the fact that its nurseries furnish
with flowers the big hotels Aowery Florida Perhaps
YOU don't realize sir have Of the greatest greenhouse
industries in the nation of its position the logical metropolis
of this part the country until feel that here personhed the
confident courageous. optimistic spirit of the new South
Into group of these enthusiasts unwitngy cast bomb
What about your newspapers? asked
There was a panied silence. Presently OF the local pa
triots said a little stifly
tvould be fair judge city by the local press
1t would not indeedl Where industrial and financial Atlanta
is modern and forward looking journalistic Atlanta is living back
in the dark ages journalism Judged the basis OF advertising
i without honor without responsibility, without standards
ethics that for sale any advertiser with dollar Imagine
city which the approach Ia far ndeed) to any
advertising principle found the OF William X
Hearstl That is Atlanta.
Now universally low standard of advertising the
apers Of city usually the of the local ad
club This the in Atlanta The title OF the organiza
ton The Atlanta AdNens Club misleading. In genuine
sense is admens club. 1t controlled and by who
have only advertising. Its energies dit
fused 1t goes into civic movements city boosting antube
cuosis campaigns social and the like all worthy
enterprises but not vitality to advertising Consequently
give the crying local need for vigilance work
it had who would do the work? Not experts for unable
discover single of the practice OF adver
Using who is also prominent official advertising organza
ton Furthermore. inquiry to what vigilance work was
being done had four of the club members before could
find who knew whether such thing vigilance
ec existed and six before discovered who could tell
its chairman might well have found No work has
been the presidency of St Elmo Massengale
practical advertising and the head of large agency which,
by way handles that blatant medical fake anac That
was four years ago. Then constructive work done with
newspapers the of influencing them to reject fake ire
and bargain sales; also hybynigh and schock
driven of business Since then the Adens Club
had presidents neither of them advertising One
an official The present incumbent is lawyer with
IN the realm of medical fakey will be described later article
The attitude Of the several decent advertising with whom
talked toward the local situation of complete discourage
To of them suggested that the remedy lay the
hands Of of his that they control the Adcn
Club and upon real cleanup work.
What have got O work WITH said he Look
newspapers Can expect help from hem9 About all
agent hope for here have his best class of
copy published between private disease quacks dope
side and getrich- quick swindle on the other.
second professional advertiser agency this
found with letter front of him which had just come in 1t
erned oil stock which carried the implication of fraud every
line
Look this stuff said he. hrusng before 1t makes
me sick to handle such bunk.
To which returned the natural eply Why do you do it
them"
Because the newspapers here just boiler for it, he reorted
disgustedly.
If there any variety Of advertising for which of the
three local newspaper arrangements do not holer
imagine what be- The third the Hearst outfit The Geor-