Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-02-04
THE MAXWELL SHOWS
GREAT UNIFORMITY
Atlanta Maxwell Office Con-
duets Three Successive
Runs; Results Consistent.

Three bright. new Maxwell touring
ears, led out into the streets of At
| lanta, Ga, early In January, and put
| before the public In "a test that is
| without parallel In all the history Of
automobile making. touched OFF the
new year In n manner that was almost
| shocking for automohiledom in At
| lanta and thruout the entire south
eastern portion OF the land OF cotton.
They did something new. They did
/ something, moreover. that no automo-
! bli" sponsor, either manufacturer,
distributor or dealer. has ever had the
courage to ask motor cars To roll out
under the burning spotlight of the
! public gaze and attempt befNc
Ana when their days work was fin
ished every record for gasoline econo-
my that had had the face To call itscic
a record at all simply stiffcned up
with The pallor Of death. got wobhly
of head and CLASSY ot eye, then went
right over backward with a going
out gasp. Some of them kicked. dyin,S
hard, but others just reeled out of cN-
istcnce then and there with farewells
almost comical-thclr leave-takiug
Chaplin manner of sending resisting
foiccf spinning backward and down
with his big movie mallet
Cars Taken From STOCK.
Everyone in Atlanta who had any
interest one way or another, prescu;
or prospective. in automobiles, was
prpviced with something Of keen in
tercst when II was made known on
Friday. January 8, that three strictly
new Maxwell touring cars would. the
day following. go out into the streets
OF that metropolis of the south for the
purpose Of showing everyone and any
one concerned what mileage not one.
but three Maxwell ears could obtain
on gallon OF gasoline.
This announcement followed an in
vitat.Cn from James Hcadley. zon"
supervisor for the Maxwell Motor
company. inc, with headquarters in
Atlanta, to the three automobile edi-
tors Of that city to walk into the big
Maxwell retail branch on peachtrce
street and choose for the run any
three ears they might see III to desiy-
nate for the work
This the automobile editors did.
They selected the cars from the stock
carried on the display floor at the
feachtroe establishment. tho the in
vitation given offered them free ac-
cess to halc hundred or more ma
chimes awaiting shipment out of the
branch office
The three newspaper representa-
tivcs' Hugh Mcintosh. the Constitu-
ton william Long. the journal. and
Shirley Olympus, the Georgian-Amcr-
lean. each chose n different car--each
cav a bright and new display model.
with tags all over IT, Each car ran
separately.
Gibbs at Wheel
Percy C!hhs, who says the conun-
drum of his life is how anyone can
put gallon of gasoline into IL Max
well and so misuse and mistrent tho
car that II viii stop running at any
thing less than % to 80 miles. han
dlei the wheel in each run. The gas
oline. acquired at the first convenient
filling station passed. was in each in
stance measured into an auxiliary
tank bv the newspaper man. This
tank was attached to the windshield.
ana each ~ the newspaper man
drained out the carburetor before the
measured fluid was turned on.
Tho runs were made as follows:
car No. !. william Long, Atlanta
Journal, observer 10 n. IN.
Car No. 2. Shirley Olympus, At
lanta Georgian-American. observer, !
noon.
Car No. 3. Hugh Mcintosh, Atlanta
Constitution. observer. 2 p. IN.
The Record.
Car No. Forty and two-tenths
miles ON one gallon of gasoline.
Car No. .. Thirty-nine and four
tenths miles on one gallon of gasoline.
Car No. .. Forty-four miles on one
gallon OF gasoline.
Note the similarity of the mileageS.
These figures speak volumes for the
Maxwell practice, which is buildcd
upon the ideal of n standardized ana
economical automobile. Three brand
new cars-and the record shows them
to he almost uniform in performance.
No one knew what mileage they
would attain-that IL. no one outside /
the immediate family OF Maxwell men, /.
who knew thru experience that one
Maxwell is u full-b booded brother to I
all the hundreds of thousands OF 9TH /
ers. and who, therefore. would have [,
been indeed surprised had the records I
varied much,
hut the newspaper men were as
tonished. They frankly said so. More |
over, they boasted that the little Max /
wells had won them heart and soul
with their, to them, surprising per-
formances
Put any Maxwell new or old, up
against anything, anywhere, any time.
for any reason, under any condition. /
and with scrupulous observation, and
this Is what II will make clear to all
The world
81 am the worlds greatest motor
car value"
Each passing day emphasizes the
truth of this assertion to constantly |