New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-03
San Francisco Papers
Stand Pat for Fakery
Continued from page Is

big DISPLAY of an electric belt for lost manhood absolutely the
most indecent and offensive bit of advertising literature that
have any American daily The Bulletin red-ish'
page of course local ordinance against venerea cure
advertising every day that it is distributed from house 10 mousse
does The Chronicles venereal section.
Since my arrival in San Francisco have talked with many
of the local about local conditions lhy "
me- frankly-though prvatclytha they wholly out OF sym
patty the conscencss policy of the papers, utterly dssueo
with the standards obtaining here and pretty nearly hopeless
Were the question of advertising censorship lett to the praca
newspaper themselves the worst class OF rotten advertising
would disappear from the tomorrow and almost without
dissenting But the tor the money than
for decenc honesty the the community hey STAND
nat And since this so and their responsibility direct and
undenabe give here list of the responsible owners together
with classes of business which they resoutey stick IN the
face of protests from within and without Here is the black st
Newspaper Proprietor Source of Income
The Examiner William R. Hearst General quackery spirit
~ and fortune telling fax
cry sexual nostrum
The Call G. Post F. w. Kellogg and .
John D. Spreckes. Cancer Cure abortion
private disease (vene-
poyment fakes.
The J. G. scripps.-. Private disease quaekery
Chinese herb doctors,
fake medicines, matr-
monial ads
IT,. CI,onc. - M H. de Young . Matrimonial lures, spirit
fakes, abortion prom prom,
venereal nostrums
The Bulletin R. A. Crohers. Cancer ewe" abortion
ity remedies and OBJ.
scene 'restorative'
But though the newspapers stand pat for filth and fakery
there slow but sure betterment advertising conditions out
eide the nress Here as elsewhere the outdoor advertising OF
the bboard is generally clean and decent And the shopping
streets marked improvement Five years ago. wheh last
visited here Market the principal shopping horoughfare
looked as had suffered from sort OF advertising pox
having broken violent rash crimson blue and yellow
print Bankrupt sales removal sales sheriff. sales underwriters
sales fire. water eruption earthquake and eclipse sales Literally
inespersd with fake auctions painless dentistry drugess quacK
ev anatomical and sexual disease sure-cure Paro
afflicted the hemmed-n eye side All the worst OF that
is The Advertising Club cleared the streets and the news
houeh they carry the general class OF advertising
today when they get tall but the museums neeo
There upon the streets few pale reflections OF the ola Gays
fnbridled vpe piano store now selling valuable pianos
With IMAGINATIVE stencils which look they had been through
6 aod and nelence pair of hlock furnishing shops at
Of which couldn't find any of the wonderful bargains IN my
size (bc same old camel while another sold silk
socks which from the fact that there ism thread OF silk IN
them and they FIVE smaller than represented are
worth almost half paid for them and typical fake jewey
sale ypicay pacardcd with hafprice and startling reduction
signs But by and large the city fairly clean IN this respect
found more bunco signs Los Angeles block than have
seen in all San Francisco.
One local advertiser deserves special mention for his bold
mess # nothing else p Burke lawyer who has into the
gradc furnishing trade Thanks to his legal training he
is able keep within the bounds OF the law even while putting
forth absurd claims Burkes advertising is OF the violent cut
price type and his chief argument that his rental having been
paca and exobnt figure (my language but the
pale shadow of h) he compelled dispose of his stock
promptly and low Some of his prices are low Though
the goods also of corresponding quality but when have
endeavored rademarkcd standard goods the adve
ted cut prices have found that the unfortunately
lust that Burke has standing challenge out for the
Francisco Advertising Club 1t about in this wise
huge voccrou trained the from the
Burke store denouncng obbcr landlords and offering wonderful
bargains: display being such the Of the AID Club
harmful the principle of fair advertising Complaint
made Board of Public Works and the banner ordered
down Burke refused The Police Department then
notified him that they would take down Go ahead eorted
Burke and I'll train movie put the film the
movie houses and get advertising OF than could
bv in year the papers All the oozcd out of the
authorities and all the intelligence we'll apparently since it
never occurred do the job night when
do not work They let themselves be bufed Not only did
Burke make of this in his advertising but he practically chal