Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-12-02
CHANDLER CAR co.
DEALSIN ADFACTS
Chandler Managers Wilson
Expresses His Views on
Advertising Campaign.

One of the most interesting adver-
Using campaigns of many season IL
that now being followed out by the
Chandler Motor Car company OF
Cleveland, manufacturers of the
Chandler six. G q. Wilson. general
manager of the local Chandler dis
tributors, says that he never had any
doubt of the value of newspaper ad-
vertising, but that his conviction as
to the value of such advertising, If the
advertiser has a real story to tell, is
greater now than ever before.
Chandler advertising this spring
said Mr.. Wilson. has been what the
factory calls a fact campaign. Not
that Chandler advertising has not al
ways been based on facts, but that the
advertising this year has emphasized
and reiterated certain simple funda-
mental facts. The Chandler company
in perfectly plain English is calling
the attention of the public TO facts
like these.
where many other well-known
skies in the medium priced field offer
heavy cast-iron crank cases, the
Chandler offers you a cast aluminium
crank case-a feature of the Packard,
PierceArrow. Winton, White. Stutz,
Mercer and Cadillac.
Where many other skies offer
noisy gear-drives for the motor shafts,
Chandler offers you the silent chain
drive-a feature of the Packard, Win
ton. Mercer and Cadillac.
THE big aluminium Chandler crank
case extends from frame to frame,
both at the front and the rear of the
motor, giving perfect rgidity to the
engine-mounting and saving it from
the rack and stress of the road-a
feature of the Packard, Locomobile.
Winton, Stutz and Mercer.
where other skies offer battery
ignition, Chandler gives you BCAch
high tension magnetic, the worlds
finest system of ignition-a feature
of the Pierce Arrow. Locomobile'
Winton. White. StutZ and Mercer.
"As in the highest priced, high
grade cars, also, Chandler uses the
light-running annular ball bearings
In transmission, differential and rear
wheels; full floating rear axle with
silent spiral bevel differential; two
unit starting and lighting systems and
many other features of proven ex-
cellence.
"Thru four years of conscientious
manufacturing effort backed by a
previous experience of many years in
the building of high-priced skies, the
exclusive Chandler motor has been de-
veloped and refined to a point approx
imating perfection. 1t Is fact motor.
not claim motor"
The Chandler company in its adver-
tising minces no words when il says
that not to its knowledge has a pro-
fessional motor car driver ever made
a~record with a Chandler six, but that
all the thousands of owners Of Chand-
Ter skies every day are making the
kind of records that count-records of
satisfactory service. And that the
Chandler company has never built "a
racing car, because Chandler owners
do not want racing cars, and the 55 to
sixty miles per hour speed that every
Chandler does is speed much greater
than the owner would ever ask for.
And that the Chandler company has
never built a special mountain-climb-
ing car with short wheel base and low
gear ratio because the ease with which
every Chandler climbs steep grades on
high gear is satisfying to the Chand-
ler owner. And that the Chandler
company has never supplied any
Chandler dealer anywhere with a spe-
cial gear ratio for demonstrating pur-
poses, because what any Chandler six
does, every Chandler six will do.