Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1917-09-16
.fAtt FASHION OPENING
TAKES Peace WEDNESDAY
Richmond Merchants to Show the
,lc1Mtest Thing.in Fabric
\! and Cut. ~
UNIQUE s@INDowts DISPLAYS
Annual Event Is Looked Forward To
by Both Men and Women as Set
ting the Pace in Dress for Fall
and Winter Months.

ssS anheSs ~Srids iinays os enxulfed In the
throes OF the great war: tho United
Estates may be confused with it's serious
preparation for its part in that war.
.tSbut Dame Fashion smiles on the pres
position of the world. and enters
sto hold the predominant place In the
5minds of many would-be Beau Brum-
.mels, and Lady Duff Gordons. Can
fashion walt for the end of the war?
t&Can fashion Sit idly by and lot more
3sSserious things occupy the minds of the
.people? This question has been an
ysswered with the result that nothing
iScEreat or small can shove old dame
fashion in the background.
"a Therefore, in accordance with the all
powerful decree OF fashion. the numer-
.!ous stores in Richmond, women's ready
-to-wear, mems habcrdasherics. hat and
s4fnany others will celebrate their fall
ESopening on "Wednesday and Thursday,
i. GEeptember 19 and 20, and these days
Twill be dedicated to a city-wtde exhibit
OF all the latest creations in the realm
t%fof dress and fashion. fashions that
have been made to suit tho times, and
SyBuch as will Impress tho psSple with
.sthe fact that art in-sthe fashions Ia
1 Just rs beautiful during war times as
at is during the peaceful days that
r have been shattered
~ /. r. FOR SOMETHING NEW
- Alrends the thousands OF people OF
-, this Gity!larv showing Interest III this
s'comitiE event. and only the formalitics
attending this opening need to be &C.
!complishsd TO make the fall opening
sof 1917 ,one OF ths>.most picturesque
THAT has ever been perfected by the
merchants OF Richmond. The women.
tho men,, the children arc clarnorins
: 90 NJ n
cause tho passers-by to take notice.
4 something that will tend to drive away
Sssthe in feeling created by this wnr-clad
y;%orld, and the merchants are prepared
ito give them what they desire.
1sS The Introduction OF the new season
...wiil peaT,aistinct contrast to all pre-
ss@vious, ocGasioHs.,of this Kind and suffice
Fit to,say, that Without attempting do
tails 10Y iinaking any effort to review
the possible Influence OF conditions
abroad in relation TO existing vanity,
enough variety will DO manifest to
provo entertaining in. tho extreme. even
;sto the woman ;or 4man most alert to
of development. And exhibits there
will he that will prove the assertion
.tha, ia shion and only fashion is able
latto change with the rapidity OF the
.,nrn;rl action Of the fair sex.
2'S The stores are undergoing a change,
de- ;r:Mcd TO place the new styles to
5.bcst n.!vantaEe: interior displays
N{thr u: nnut the various shops will re-
Eject c::"rt made necessary by the en-
e.strancr "a: the new season, and the win
dow displays will give Il fair example
3of what dame fashion has created for
1.-The season of 1917.
occasion ANTICIPATED
~, WITH KEESEST PLEASURE
~ II is an occasion OF city-widc Inn
&l'oiilncc, something to be anticiput cl
with keen pleasure. something worthy
zthc support of the Rlchmond people.
Z san Inspection of these new fashions
sand f..briCs will show the merchants
Mat Tho people appreciate their CT
forts TO provide them with authentic
+stylee comprehensive selections. and a
standard of service unrvalcd any
where.
~ Every store in town will show the
3nuOiiC: what Is the proper thing 10
stNsca- and hcH II should lie worn. We
l,n never tell what fashion has in
- tnrc for us: il MAJ shock US. il may
sgii:onS" lis. i, may disappoint us: there
y fore. lie only way to DO satisfied is to
~ isit thc stores Oh THESE days and he
tSannvnced.
gE Promptly b. the opening hour We'd
S-sr"s'inv nsorning the doors will swing
ss5fvi'ic for those who wish to inspect or
huy. and the opening will continue
through Thursday.
~ The most essential thing In r. mans
is1lifc Is to be drt,ssed peatly and up will,
S3h~ times, says Beau 3runmel and the
,,&ticres will provide nj: t.a latest fash
ions designed by the Partisan creators
;Fsuf fashions.