davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
ADVERTISING BY THE CHURCH.

p. H. Welshimer, pastor of the
First Christian church, Canton, Ohio,
has in his church the biggest Bible
class in the world, notwithstanding
Canton has only 10000 inhabitants,
and he thanks printers ink for it. He
is firm in his belief that church adver
Using in the newspapers not only is
eminently proper. but that sit pays"
Advertise the worship he said in
an address on "How to Build Up
Church Attendance" before the Min
isterial association of his city recently
Then" he continued, make the ad
good by giving the people what you
advertise"
That the average church announce
ment is four times too long; it lacks
punch does not attract, and says
little" is another observation of the
Rev. Mr.. Welshimer. and he suggests
that preachers of Gods Word should
''be members of the Adcraft club and
study advertising" And when it
comes to preparing the weekly ad for
the compositor. he says ''they should
let someone who knows how write
the copy"
Fundamentally, there is no new
thought in what this worthy Buckeye
pastor has to say about the value of
advertising in newspapers. The prir :
ciples underlying the potency of print
ers' ink are as old as mankind and
have been fixed in the structure of
trade ever since the newspapers. pub
| fishing business came into existence.
No business concern-whether its
business be that of selling commod-
tiles, privileges or entertainment
would even think for day of trying
to succeed without the aid of adver-
Using. Business men know better
than to try it.
If it is proper to advertise a place
of amusement, like a baseball park or
a movie, says the Atlanta Constitu-
ton, as instances, it certainly is in
keeping with equally good taste to adj
vertise places of worship and the
teaching of the holy doctrines of true
religion.
Church advertising. of course, is
comparatively a new idea, but the
world is coming to it.
And why not bring the virtues OF
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

grated nutmeg, three tablespoons choc-
olate. one tablespoon cornstarch:
sift twice Mix one cup walnutS with
one cup seeded raisins (chop raisins),
add both 10 dry ingredients. add half
cup melted butter. one and one-half
cups cold unsweetened apple sauce.
Bake one hour in slow oven.
Cheap But Good Cake-One large
cup sugar, one pint sweet milk and
cream, pinch of salt, one heaping
teaspoon good baking powder. two
cups flour before sitting. fiavor to suit
taste. This makes two large layers.
or a half cake.
Filling and meringue for cake:
Take one pint fruit juice (any kind
of canned fruit will dol, let come to
boil and thicken with two teaspoons
cornstarch: add enough sugar to make
quite sweet. Or, one pint sweet milk
treated same way, with a drop or two
OF coloring added to make it delicate
pink, with a little flavoring of some
kind added, is just as good as the
fruit juice.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
BED TIME TALES
JUST WILLOWS.
BY CLARA IN5RAM JUDSON

Once there was a man who owned
{ greenhouse store in a big city.
Of course he wanted his windows
to look the very nrettiest of any win
dows in the city so the people would
look in and love his flowers.
So he arranged roses and lilies and
violets and orchids in splendid masses
and all the passers-by stopped and ex-
claimed at the beauty.
But there came q time in the dull
tag-end of the winter when the skies
were gray, the streets were grimy
slush and the roofs leaked dirty water
at every angle.
Then the greenhouse man, standing
behind his beautiful window of flow :
ers, noticed that nobody looked in al
his posies. The went went hurriedly
by intent on keeping their clothes dry
and getting home. The men tramped
past. their faces tired and set-nobody
cared bit about orchids or roses,
This won't do at ALL said the
greenhouse man provely, 81 must
make people look!
Come, help me-" che called to his
helpers), I'VE must take these gor-
geous blooms out and put in some
spring flowers-maybe people will LOOK
/ at those
They set to work and took out all
the orchids and lilies. all the roses and
violets. In their place, they arranged
pots OF tullpS, long boxes Oh Dlooih4IlS
nyacinths and crocuses in gay confu-
sion.
Now. 1 guess people will look at
that" said the greenhouse man, when
all was ready.
! He again took up his watch behind
the window.
Sure enough some people did look
and better still some people did smile.
but in a day or two the sky was gray
again. The people tramped by with
! the same set, tired-of-winter faces as
I before-nobody noticed flowers.
Il can't have this exclaimed the
greenhouse man in q, puzzled tone, Il
must make people look
So that evening at home he said to
his family What kind of flowers
I shall / put in my window to make
! people forget-the winter?
Don't put flowers at all. answered
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

4 genius in Massachusetts has APP
piled for a patent for an invention to
compel a political, a pulpit. or legal
orator to stop when he gets thru.
Instead of having a chairman to pull
his coat tail a deacon to yell times
up' or a bailiff to say courteously,
"stow your jaw" there is placed on
the table in front of the speaker an
hourglass loaded with sands to run
out at an appointed time. When that
time comes the hourglass, being emp
tied. falls over and touches a wire
connecting an electric battery which
drops a basket over the head of the
speaker. No hall of legislation. or
other public place should be without
one and it promises to become espe-
cially popular in newspaper offices.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

No advertiser expects every reader,
or even q tenth of the read
ers. to answer directly the ad,
says Farm and Fireside. He
is satisfied if the reader simply
gives his advertising message consider
alton and remembers part of it so that
in the future when the reader wants
the particular article advertised he
will know what brand to ask for and
where to get it. In other words, the
chief thing the advertiser hopes to
get is. goodwill, because business eX-
perience shows that people eventually
patronize concerns for which they
have a friendly feeling.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
GLOBE SIGHTS
[From the Atchison Globe.I

From the Atchison Globe.l
Well, dry bones make good fer
tilizer.
Every man would like to be rich
enough to defy an alarm clock.
Experience teaches us that the first
robin is usually too optimistic.
If a woman is easily insulted. she
shouldn't invite that sort of insults.
Falling in love is an event with
some people, and a habit with others
A boy and his parents seldom agree
on what time he should begin going
barefooted.
The man is blamed and forgiven
while the woman in the case is pitied
and ostracised.
The crank who always wants to
amend the motion is usually included
among those present.
Alb Adkins says it never makes
much difference to him which coun-
try claims the lawn tennis title.
While an old man may keep on
drinking, he gets over the notion that
there is anything smart about such a
habit.
When a man is twenty, he expects
to get rich. aac, Z : the time he is
forty. he hopes to avoid the poor
house.
Among the other dangerous chemi-
cal combinations may be mentioned a
mixture of alcohol and gasoline, as
| evidenced in the joy ride.
The old-fashioned boy who has to
drink sassafras tea may console him
self somewhat with the thought that
it isn't as disagreeable as sulphur and
molasses, another painful harbinger
OF spring in the good old days.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
SIDE 7 AL K S
These Wonderful Words.
BY RUTH CAMERON.

What wonderful things words are.
Is it not marvellous, when you stop
to think of it, that you can read mat
sentence and know what L am think
ing.
Talk about the wireless telegraph,
Here 1 am sending my thoughts to you
without even knowing who you are
or where you live.
The wonder of this medium, its
flexibility, it's strange contradictions
came over me the other day after two
little misunderstanding about words.
The first was this: l said l was
going to give my nephew some bulbs
as one of his Christmas presents
For the tree?" asked someone.
For the tree?" I echoed, COM
pletely puzzled
why, yes" she said, you mean
those little colored electric bulbs for
the tree, don't you?"
And what I had really meant was
some narcissus bulbs.
1t had never happened to occur to
me before that the word had two
meanings.
The second misunderstanding hap
pened a day or two later. 1 have an
| Armenian friend who, with the Won
derful ambition of his race, is trying
| to put himself thru college while at
| the same time working in a butchers
shop. He brings his compositions to
me for help in English. One day he
was describing an old man and he
said, His white buckles hung down
over his shoulders
was puzzled for a moment and
then he made descriptive gestures
.sOh, you mean curls," 1 said
| Yes said he. happily
But buckles doesn't mean curls, ,
I corrected.
/ "oh, yes" he persisted. We turned
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
What is your definition

suddenly. What is your definition
of a MANI"
He looked at her thoughtfully.
About the same as yours. l think,
Force, integrity, honesty of purpose,
gentleness. consideration for others
a carrying out of the right as he sees
it no matter at what cost to himself. ,"
She nodded. THAT is what l want"
she said tensely, "a man, not the pre-
tense of one"
''You have found such a one?"
There was interest in the question.
Yes"
You have told him that you care %
He awaited her reply with even great
er interest.
Not yet, but I will, 1 must" The
answer came haltingly. I-I-oh,
Don't you know" She threw out her
hands with little despairing gesture.
Il think / will die of shame, but don't
you know that it is you?' She ended
in a whisper.
For an instant the silence was pro-
found. Then he laughed, a full
throated laugh, in which there was
no sting. for he had caught her two
hands within his own and raised first
one and then the other to his lips
you dear,' he murmured under
his breath. God grant 1 am worthy
of your belief. that 1 will never dis
appoint Copyright. 1917. by
the Mcclure Newspaper Syndicate)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

fective service could the hirelings have
done than that rendered by these vol
unteer and voluntary German agents?
And when the long future comes.
when these men have been thrust into
oblivion with the memory of their
treachery to their country as their
most familiar company, will there not
sometimes obtrude upon the minds of
some of them a thought of the folly
of having done for nothing thing for
which any material reward they had
chosen to ask might have been theirs?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
IN DESPERATE PLIGHT.

There are various indications that
the situation of the Central Powers
of Europe in their struggle with the
civilized part of the world is growing
desperate The names of Hindenberg,
Mackensen and Falkenhayn are hardly
seen in these days on the surface OF
the news, and where land operations
are visible at all they are either at a
deadlock or giving way on the leu
tonic side under a merciless pressure.
while the people back of the line are
suffering the pangs of hunger and
family sorrow.
The coming on of this situation,
says the New York Journal of Com
merce. is evidently what in the minds
of the German rulers justified the
defiance of all laws of nations and
humanity in the ruthless submarine
assault upon the merchant shipping
that brings supplies. whether of war
material or of food, for their enemies.
The reports of the last few days in
dictate that this terrible weapon is los
ing its effect and that the effort is
almost sure to fail of its purpose.
marines are being captured or de-
stroyed far more rapidly than they
can be replaced, while there is no
perceptible depletion of supplies of
any kind for the use of Germany's enc
mics.
Another discouraging symptom is
the effect OF the exposure of the plots
to incite attach from Mexico upon
! the United States, in case it should be
forced to take part in the war by Ger
many's lawless violation of it's rights,
and to set other Latin-American ma
lions against US
While the failure of their recent eff
forts to array others against Ger
many's enemies and against those
whom she might make her enemies
and the prospective failure of the ter
rible threat of submarine slaughter
must have a discourag ing effect and
intensity the desperation of which
there are so many signs, the exhaus-
ton of the means of support for the
armies and the deadening of the spirit
of resolute warfare on land cannot
| be concealed.
| The growing uneasiness of the civil
population IN both Germany and Aus
| tria-Hungary makes itself apparent ir
various ways. The people of Austria
have been unfortunately kept in ig.
norance of public affairs to such al
! extent in the past that they have little
understanding of what has been going
on all this while. They have prac
tically no influence with the govern
ment which keeps them in such alb
ject submission to authority. Blu
| there are many evidences that they are
longing to escape from the disaster
that is pressing upon them month
after month. Their government IL
showing plainly how it chafes under
the merciless grip of its more powerful
ally.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

to the dictionary and l actually
found that "curls' was one of the
meanings given for buckles.
A queer confusion, wasn't it? But
when | fell to musing about this mis-
understanding l began to think how
marvellous it was, not that we should
have such confusions, but that we
should have SO few of them.
If you turn to the dictionary you
will find that most of our words
have two meanings. some as many as
seven or eight.
And Yet how seldom we misunder-
stand each other because we don't
take the word in the way it is meant.
OF all the miracles of civilization,
is there, after all, anything more
wonderful than this concerted action
by which million of people agree to
use these symbols in approximately
the same way?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
An emergency peace federation has

An emergency peace federation has
been organized, having the backing OIL
Colonel Bryan, for the purpose OF
keeping the country out of war. II
should inaugurate its campaign IN
Germany. We have the assurance OF
the president that this country has no
intention of starting a war. The sit
nation calls to mind an old story to
the effect that two men were about
to fight when bystanders started to
interfere. One of the belliSerents
called out: Two of you hold Jones;
one can hold me-" Bryan assures
the federation that the country is
overwhelmingly opposed to the action
of President Wilson in arming Amer
lean ships. The president has been
given every assurance by congress and
by the press that the pacifist leader
is mistaken. It is not the first time
that Bryan has miscalculated the
thought of the people.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
WHATCHAMA COLUMN
BY "GM."
ESCALATORS.

The escalator is a stairway that
climbs up the middle of it's own
back and lets people ride on it.
You get on the bottom step and
stand there, letting your feet feel
useless till you get to the top. Then
the thing turns into sidewalk and
goes right on. leaving you to get
off the best way you can.
Escalators probably are the first
step toward wandering sidewalks
That's what we're afraid of. With
these in operation a man won't even
be able stand in front of his own
house without travelling all over
town. And when he starts home at
night it will all depend on which
direction the sidewalk is going
whether he ever gets there
Also, how will we ever find our
barber shops. with the poles on
the go all the time?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

81 am trying to find the bullet"
was the reply.
what stupidity" cried the pa
tient. why, 1 have it, in my
pocket"
1.-The movies are doing for the
drama" said the old actor sadly. IF
things keep on at this rate you'll
hear, on or about the year 1927, of
one. Nat Bluechin picked up in a
famished condition on the roadside
by a rich banker in motor car.
whats your name, my poor fell
low" says the banker
'Bluechin, sir the actor replies.
ANY profession
Actor, sir
Hump says the good Samari-
tan, I am a banker myself. Since the
advent of the films I've rather for
saken the theater. Why, come to
think of it, 1 don't believe I've been
inside theater for twenty years
m sure it's quite that long
says poor Bluechin, since I've been
inside bank, sir
Amusements were few and far be-
tween in the western town, conse-
sequently Tommy was overjoyed when
travelling circus came along. His
father however demurred against
of morals but expense.
Five cents to see a circusi" he
said scornfully. And here it was
only last week you went to see the
eclipse of the moon. Do you want
to be one perpetual round of gay
ety."
ut is reported that a certain mu-
sician, Disguised with the chattering
that usually takes the place of LISTEN
| n 1S-i0
ranged with his violin, his violoncelIo,
and the rest that the music should
suddenly stop in the midst of the loud
est passage in the piece.
| 1t was done, and clear and distinct
above all the loud takers voices these
words were heard:
| I'VE always fry our in lardi''
| Mark Twain was a good sailor, and
| he often spent happy weeks crossing
with his friend. H. H. Rogers, in
| his steam yacht, the kanawha. Once
they were caught south of Cuba in a
| heavy sea, the effect of "a long-drawn
and violant gale. The Caribbean
| his life Marx Twain was upset by the
rolling and pitching of the ship. He
| leaning over the lee rail and chung
desperately
Mr.. Clemens. can't I get you
something?" asked a steward, solicit
ously.
Yes" Mark drawled, earnestly;
yes; get me a little island,''
"Bangi" went the rifles at the man
euvers. "Oo-o." screamed the pretty
girl-a nice. decorous, SURPRISED little
| scream. She stepped backward intt
the arms of a young man.
OH" she, said, blushing. Il was
frightened by the rifles. l beg YOU
pardon
Not at all" said the young man
Lets go over and watch the artil.
iery.''
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

Interest and dividend disbursements
In March this year are the largest in
amount ever distributed at this period
They total around $1S2.O0O,0O0. COM
pared with $154. 100000 a year ago
The increase in amounts paid out by
industriaIs is $4,000. OOO-$67, GOO, OOC
this year against s47,OOO,OOO last year
Railroads have increased their dis
bursements only about $1,000,000
Twenty-four companies, mostly indus
trials. are paying larger or extra divi
dends this March. compared with last
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

To please your employer show that
you have a little spirit. Make it clear
to him that you do not wish to be i'm
posed upon. He will admire that in
you. If he asks you to work most of
the time you're at the office or to do
little something extra, you say,
What do you think | am ?" Tell him
he knows what he can do with the
job if he doesn't like the way you
handle it. He will admire your spunk.
If he sneaks in and catches you loaf
ing tell him you're only human. May
be he will then give you raise. Then
again he may only give you a boot
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

A bill providing for licensing cats
has been introduced in the New York
legislature. 1t has not passed but the
governor received a number of appli-
cations from persons who desire to be-
come cat commissioners. Most of the
applicants are said to be women. What
chance would a woman have in chas-
ing an unlicensed cat over shed roofs,
back fences and down dark alleys?
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

1t looks as tho LaFollette will be
compelled to go to Germany in order
TO get an opportunity to make that
great speech which he failed to de-
liver in the closing hours of the SEN
ate session. Nobody over here ap-
pears to want to hear it.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

sixth loan, amounting to SO, $780,
600. to defray expenses of mobilization
has been authorized by the Swiss Fed
eral Council. This brings the total
of Swiss mobilization loans up to
Sis, 100000. Any belligerent invad-
ing Swiss territory is likely TO meet a
warm reception.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
ON SPUR OF
THE MOMENT
BY ROY x. MoULToN.

In Praise of Wives.
The youths who sneer,
"A wife, l fear,
Is quite a pest - can't abide EN-
And wives. you'll find,
Are most maligned
By those whove really never tried 'em
OF course it's true
A nagging shrew
viii drive most any man to drinking,
But those who choose
To hit the booze
VIII do it anyway, I'm thinking.
When you would ease
The woes that tease.
There's nothing beats the spousnl blisses
For any bale
Or ill or all.
We beg to recommend a Mrs.
The life of one
Who lives alone
How sad must be its every minute!
That life is blessed
With greatest Zest
That has nice friend Wife in it,
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

She seemed so sure that her father
decided to try her plan.
He took every blossom out of the
big window, leaving only border of
plain green around the edge
TIL. n in the center he placed a
brown jar which held half dozen
stalks of pussy willows.
Did the passers-by notice?
Indeed they did-every one.
Some stood and looked, some came
in and asked for flowers and every
body smiled and forgot the winter
grayness
Why
Oh. just because pussy willows put
the joyful promise of spring in every
body's feart.-tcopyright 1814--Cfara
Ingram Judson.)
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
Apple and Date Salad.

To one cup of apples, add three
fourths of cup of dates, which have
the same amount of English walnuts
For the dressing use one-nalf tea
spoonful of salt, one-fourth teaspoon
full of white pepper, two tablespoons
of lemon juice, two tablespoons of oil
and three tablespoonful of cream.
Serve on lettuce
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

The legislature has completed it's
work and gone home. One of the best
things that can be said about it is
that it might have done worse All
danger is past and the public can
breathe easy for two years.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

During 1915 British Columbia ex-
ported to the United States 47,319,17S
pounds of news print paper valued
at S1,002,527, in 1916, 57.055,77S
pounds. value s1.209,466 The bulk
of this went to the Pacific coast states
and was sold at S1.92.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12
Cream and Cherry.

Whip one cupful of rich cream until
it begins to get thick Add one-half
package of nippy cheese and finish
beating until stiff. The cheese is soft
and will mix readily. Stir into this
one-fourth cupful of boiled salad dress
ing. Take one-half can of pineapple.
cut into small pieces, one-half cup
full of pecanS and a few maraSchino
cherries. The mixture will look light
and frothy and tempting. Chill and
serve on lettuce leaves without further
garnishing.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

An Iowa Judge sentenced an Of
fender to seven days in Jail with or
ders to study Vice President MarshalTs
inaugural address. This leads the Des-
eret News to inquire whether the pri-
mary purpose of Imprisonment is pun
ishment or reform.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-03-12

The president has ordered the arm
ing of American merchant ships. 1t
is Germany's next move. If she wants
a war she can get it.