The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-11-07
PATRIOTIC WORK
Of ADVERTISING
Experts of Publicity in Canada ana
United States In Conference
Next Week.

Indianapolis, Nov. 6.---What adver-
Using has done to help win the war
and what IT can further do and how,
viii be a chief topic for discussion by
leading advertising men of the United
States and Canada at conference 10
he held I'm Indianapolis, the mead
quarters of the Associated Advertising
Clubs of the World, November IL ana
10. In addition to members OF the
executive committee of the association.
and other officers of local
advertising clubs, as well as other ad-
vertising associations. affiliated with
the Associated Advertising Clubs, VIII
attend the meeting. representatives,
Of almost 200 organizations of this
kind have been invited to the confer
ence. which, in addition to discussing
war matters. viii take Up numerous
association affairs.
Secretary McAdoo has said that ad-
yertising has been essential to the sue
cess Of the floating of liberty loan
bonds The Red Cross has been equal
IL emphatic In its praise for adVertls-
Ing. The movement to advertise pom
these great causes has been CLARE
through the national advertising ad-
vlsory board, representing the aoVerr
Using clubs
va . bi1AlFNt ~ AAA ttf'f'S'
Advtrti.i- s, also, has been employ
cd 20 provide a million books for IL
rraris>s for soldiers and sailors. It has
paved q part in the movement Of the
American Bible society to put khaki
Ffhle IN the kit Of every soldier depart
ina, for fhq front In fact, il has been
the backbone of practically every i'm
portant movement that has grown out
OF the war.
One Of the problems now confront
ing the advertising men, especially in
t1te United States, grows out OF the fact
the government, so far. hss never
made an appropriation for adyertis-
ing space, so that all advertisements
that have appeared with few ex~
ecptions where newspapers gave space
free) have been paid for. by local bust
ness men. There have been SO many
campaigns that il is with increasing
dlmoulty that local advertising men
obtain tie cooperation of advertisers
ami other business men,
Fdvors Government Appropriation.
The advertising men, through this
national advertising advisory board
have strongly urged that the govern.
ment make an adequate appropriation.
and have cited the success OF advertfs-
ing paid for by the British government
az by the Dominion Of Canada.
While urging that the government
appropriate funds for advertising, the
advertising men have made II plain
that their services In the matter were
TO be devoted to the campaign with
ont charge for personal services Ad-
vertising, they urged. has enlisted Coz
the war. desiring to do its share as d
patriotic duty.
Nevertheless. when the congress fall
90 to make a sufficient appropriation
! fer advertising the second liberty loar
hey were undaunted, getting behind
the movement with all the energy thel
; possess. with a determination to d.
the task as we'll as possible in the mex
best way Hundreds OF full page al
! ve-tfser1erts have appeared IN the sec
ond liberty loan campaign.
Herbert s. Houston, chairman of thu
national advertising advisory board. II
a recent statement citing the fact dis
! play advertising space. being spur t.
action. Ia essential to the success o
\ government campaigns, told of the U.s.
Of paid space iE England