New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-15
Visualizing the Wants
of a Changing People
Modern Merchandising Aims to Provide tor New demands
Created by New Customs and Tastes

in reaching safe and sure conclusion
IL seems apparently obvious that big
game in especial is likely to become ex-
tinct. yet it has been demonstrated IN
New England that under proper pro-
tectvc game laws deer have so multi
piled az to become nuisance TO the
farmers in some localities. 1t becomes
then question Of differentiation, rath-
err than a sweeping conclusion as to
what kind Of big game viii survive
under favorable conditions, largely
those Of protecting topography.
The matter Of the survival Of small
game is even more complex. II is
study OF the yarious game laws of the
different state, and their enforcement;
likewise the effect Of licenses required
for hunting and their tendency TO
make shooting too expensive save tor
the few. OF late there have been sew
cral new factors injected into the
situation. A growing number OF farm
ors I'm the West refuse to allow any
hunting on their land, sometimes be-
cause they do not wish to be annoyed,
sometimes for sentimental reasons,
sometimes because they are converts
to that growing feeling that nearly all
birds are too valuable for economic
reasons and too great a friend TO the
sgriculturist to be ruthlessly slaugh
tered. In the State OF illinois to-day,
because Of the operation OF all these
reasons. there are probably more small
game than for score Of years. There
is the etill further most interesting cX
ample Of all migratory fowl being
taken under the wing Of the Federal
government, with resulting laws great
~ curtailing the open season for all
water fowl a survey of all these con-
ficting considerations seems to indi-
cate that while wild game does not
seem in any immediate danger OF
being extinct. paradoXically enough.
there will probably not be proportion
NANlf 90 tiAuAI fflUOAAllE anu q HHiiN
what decreased demand for merchsn-
disc used for such purposes.
If thus, on the one hand, this phase
Of merchandising reflects the growth of
wholesome sentiment which iecog-
nizes the inestimablc economic value
Of the feathered tribes and deprecates
rurposeless slaughter, there is another
phase which tells Of the passion for
outdoor sports which has become
part of American life. The sale Of
baseball, tennis and golf goods is OF
constantly increasing volume. Not
only that, but the kind Of people who
buy these articles in the large cities
is in itself the reflection Of the uni
versal love for such sports that find eX-
preston in free municipal Fairgrounds.
Many New Household Devices
Nowadays every hardware store in
each little town carries bathroom fXt-
ures as a part Of its necessary stock.
II also has a large assortment of screen
doors and windows. Of fytraps and fy
swatters and Of screen wire cloth.
Likewise it finds increasing demand
for such clesnly appearing household
utensils as aluminium pots and pans,
white enamellcd ware basins, plates
and pitchers and glass butter contain
T. II 81 loka tot
whlte enamelled refrigerators outsell
all Others, for the spirit of sanitation
is abroad everywhere. and increasing
cleanliness as a nation is as true as
that our approach to goodness is
debatablc. Equally does the passing
Of coal oil lamps and gas in favor Of
electric lights and the increasing use
~ running water in a fast growing
number Of houses and innumerable la
bor-saving devices in every household
make answer that save for wars tenn
porsry effect the high cost OF living
il largely because the people in gen
eral have risen to a higher plane Of
living. So, too. the decreasing sale Of
reyolyers and pistols tells the story Of
the passing Of the bad man" in the
Southwest. whore prohibitory enact.
merts make "totng a gun danger
Gus occupation, when not 50 long ago
H. was regarded as ones best safe
guard.
Most OF all, there is that dominant
element in American demand known as
the country's prediction for things
Of style and general fitness.
There are certain domestic lines OF
hardware and tools which in this coun-
try have entirely displaced the foreign
imported articles, despite the cheap
ness Of the latter. The European
thing was the story Of inheritance, a
contentment with things as they are.
The American article is an up-to-dat
affair. original in design and adapta-
ton and IMPLYING that progressive
spirit which shines out like little
candle in naughty world.
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