The courier-index., 1917-12-28
ADVERTISING TRICKS
EMPLOYED BY KAISER
VARIOUS DEVICES USED TO
KEEP BEFORE SUBJECTS EYE
Jour KAISER IN WARTIME"
-FElGNS ILLNESS.

| London Dec 15.-Some interestins
| inside information concerning actua
conditions and happenings in Ger
many has been received in Londor
by way of Amsterdam. The most in
teresting of this information consists
OF a revelation of the methods EN-
ployed to boost the German emperor
in the eyes of his subjects.
During the past year the work OF
reviving the declining popularity OF
the kaiser among the mass of his
subjects has been carried on with
extraordinary energy and thorough
ness by branch of the German
secret service that has been estab.
lished for that particular purpose
The department is under the control
of Herr Ledder, keen business man
who before the outbreak of the war
was manager of the publicity depart.
ment of the Hamburg American
steamship company
Recently there has been published
in Berlin for free circulation through
out the entire empire a little book
entitled Our Kaiser in Wartime y
The book bears the name of Social
list member of the Reichstag as it's
author, but in reality, it is said, the
work was written by subordinate in
Herr Leaders, department.
The book teens with stories of
the kaiser's thoughtfulness and af-
lection for the German working
people, 1t relates, how he often,
after a days work at army head
quarters, devotes himself to the
study of problems connected with
food and other matters especially
affecting the working classes.
First feed our soldiers, then our
working people, and from what is
left, however little it may be, we will
be able to take what will suffice for
the larder of the emperor" This
was reported in the book to be the
emperor's declaration after discuss
ing the food problem on one occasion.
The kaiser was so pleased with
this invention that he ordered the
words he was reported to have said
to be exhibited at all motion picture
shows under the heading What
the King Emperor Has Said About
Our Food
This is not the only occasion on
which the motion picture shows
have been used to boom the kaiser's
popularity. Many of the pictures
displayed on the screen during the
past year have been intended for the
same purpose. One picture shown is
the kaiser kneeling by the bedside
OF a dying soldier in a military hos
pital. This picture is said to have
been altogether of the Scamouflage"
brand, servants from the imperial
household having played all the
parts.
Secret service agents are continu-
ally travelling about Germany investi-
eating where and to what extent any
specially hostile feeling exists to-
ward the kaiser In districts where
such feeling exists special steps are
promptly taken to allay it.
A curious plan is said to have been
adopted some months ago, designed
both to test and boom the kaisers
popularity 1t was given out that
the kaiser was extremely ILL., Every
day for nearly week bulletins were
issued about his health, which was
described as causing his medical at
tendants great anxiety. Long articles
appeared in all the papers describing
and reviewing all the work which
the kaiser had done since the out
break of the war and the ceaseless
mental strain he had been under
One drawback to this plan was
that it kept the war lord of Europe,
much against his will, confined in
his rooms He was at Potsdam at
the time. 1t was intended that the
kaiser should remain i'll for at least
a week. but after five days confine-
ment the emperor gave orders that
his complete recovery should be an
Rejoicings in honor of the emeper-
DIS recovery were organized by
Herr Leaders, department in differ
snt parts of Germany, but they fell |
'ather flat. The emperor's recovery
had been altogether too rapid. Many |
people suspected that he had not |
been i'll at all. AS stated by neu-
raj diplomat who is authority for
he story. the emperor spoiled the
'hance OF really good boom by his