The Washington herald., 1917-04-08

To raise the standard Of sslesmanship,
through lectures from sales workers OF
national reputation and open forum dis
eussion of problems which loom as OBJ
stacies IN this vital factor Of trade, is
the aim and purpose OF the Salesmanshir
Club Of Washington, which was organ
f4ed more than q month ago as local
chapter OF the Worlds Salesmanship
Congress, Taking as its criterion bet
ter business through better salesman
ship. the formation of this club comes
at a psychological time when Washington
IS iseething with the spirit Of city PLAN
ming and civic awakening. That the
salesmanship Club will MI an important
niche In all that Is good for Washtng-
ton is the basis on which the of1cials are
shaping the clubs future. L
The science of selling has developed
through many ages from the primitive
method of bartering one article for an
other. The lives OF millions have been
devoted to II and each has added his bit
TO the science. 1t Is q profession which
has probably the greatest following Of
any in existence and IL means bread
and butter. SO to speak, to thousands
upon thousands-and then success and
happiness.
REALIZED THE OPPORTUNITIES.
Sales managers. salesmen, business ex-
salesmen, are desirous Of becoming such,
were not slow in realizing the opportu-
mites and advantages of the Washing
ton club and the benefits to be derived
through af1liation with the Worlds Sales
manship Congress. At the organization
meeting. a few weeks ago. nearly one
hundred men interested In the art Of SELL
ing met at the Chamber Of Commerce to
draft plans for the Washington club.
Following q brief talk and q few in
troductory remarks by Mr.. William r.
GUIDE, president of the GUIDE Bros CON-
pany. Of Washington. which was enthu-
siastieally received, q temporary organ
ization was perfected with the various
officers elected until the annual meet
ing OF the club for the election Of .ofn-
GERS and the executive board which took
place, on March %. The clubs headquar-
tiers are now permanently located in the
Oak room OF the Raleigh Hotel. where
meetings are held every other Tuesday
evening.
In the list Of onicers and commit
tees are men representing the largest
interests OF Washington And the same
thing Is true OF the membership roll.
which now totals nearly one hundred
members. The biggest men in the city
connected with selling realize the serv-
ice to the profession that will be rem
dered through contact of their statesmen
about salesmanship, as about advertis-
ing, credits. etc, have been undergoins
wholesome Change IN recent years; Ad-
vertising and salesmanship are closely
related and the ideals to which both
strive are essentially the same The sales
man is. in reality, an animated and rea-
soning Advertisement He is the mis-
sionary OF ne business world He is the
Ink hs--cne chain of business, and the
chain Is only as strong as its weakest
link. hence the stress that Is laid upon
his character and ability. !
MEANS '+GREATER WASHINGTON. y
Washington looks for its living to busi-'
ness. Stagnant business means a stag
hant city. while better business means
Greater Washington" The one chan
mel, through which business flows and
upon which business depends for its
nourfshrnent IL salesmanship, so it is for
that reason that the Salesmanship Club
OF Washington has a most important
relation to our city. II the great army
of statesmen here is better qualified to so
wage "a sales war the result Is that
Washington will prosper through s-the
added profits brought into the Golfers OF
the local concerns. Z.
M endless economical cycle could be
woven about the results Of better sales
nlanship. Improved buildings, greater
salaries better living for workmen and
the accompanying good realized by the
grocer. butcher, merchant. and other
tEadesmen are possible through better
salesmanship. 1t has been aptly re-
marked that "all is salesmanship and all
are salesmen." The first time that
baby cries for nourishment is the first
time he sells something in his life. Re
Eardless Of vocation, it is necessary To-
sell yourself and your personality; you
must sell your good will to your friends
and eventually your good qualities will
become generally known
d. VI. BARRETT IS FOUNDER.
The Worlds Salesmanship Congress. of
which the Washington club is a part, Is
one Of the largest organizations as we'll
as the youngest in the United States. 1t
came as q direct result of the forma ton
by D.. NJ. Barrett on September 29, 1915,
OF the Salesmanship Club Of Detroit,
Mich. The club started with a member
ship of $40 executives, sales managers.
salesmen. and those desiring to become
statesmen. The meetings were conducted
on the open forum policy which encour-
aged all members to ask questions and
enter into discussions. Following the sticA
cess Of the first salesmanship club, Mr..
Barrett, who Is the editor of Salesman
ship. which since has become the of1cial
publication Of the congress, called an or
ganization meeting Of the Worlds Sales
manshlp Congress at the Detroit Ath-
Ietic Club December IS, 1915. and plans
were formed for holding the congress in
Detroit July s to II, 1916. The funds were
raised, committees formed, and Mr.. Bar
rett devoted the magazine SaIesmanship
10 the work Of founding the congress.
The records and history of that con-
sress held in July attest to its impor-
tance and success. President Wilson