Norwich bulletin., 1917-02-08
Doings in The Auto World

To date, the history of the autono- | bile business has been constant | struggle for perfection The manufac- | tHrers have endeavored first of all to
 produce mechanical efficiency. When that was obtained in some degree, at tention was next turned to beautifying the cars exterior. The process of re- fnement has gone on until there are practically no radical changes lneces- sary in the present day automobile The disadvantages of changing models simply for the purpose of bringing out new car each year are manifest even to the man with no knowledge of manufacturing On the other hand, a revolution in the atti- tude of the public toward certain types of motors might necessitate entire change in the makers plans. It Is known of one big motor com pany whose sales head, some years ago, announced in a circular letter to the dealer organization that his particular company would never build six cylin- der cars. But the public changed his mind for him. Inside of year that concern was manufacturing sixes ex- cfusively.
 In deciding to eliminate yearly changes of model the manufacturers are merely following the dictates of
 good business. Costly experimental work, expansive new dies and patterns and other features attending the pro- duction of a new model will not be included in our overhead for the com ing year. Instead we offer the public product of known worth, with the testimonials of thousands of owners in our files to back up our own state ments.
 Yearly models were for a long time considered a sales stimulus. Today this theory is known to be fallacious. It is believed that the buying public has been educated to the point where motor cars are bought the same as any other legitimate article of mer- chandise. Styles in motor car bodies, like styles in millinery may change with the season. But it is entirely possible to make adjustments of this kind in mid-season, without waiting for another year to roll around. In other words, we believe the automobile ments from time to time, without con- fusing the public with an interminab1e line of new models. This policy will result in twofold satisfaction. The car purchaser will know he is receiving the latest thing in cars, whether he buys in June December And the manufacturer will benefit because it will balance his selling season and en- able him oturn out cars at an even pace throughout the 12 months of the year.
 Now that Uncle Sam has definitely set forth what the government will do in the matter of roads building during the next five years, it is certain that during that period the United States will be the scene of the greatest high ways activity any nation has ever known.
 Uncle Sam has agreed to spend sS5,- 100000 building highways in the sey- era1 states, provided the states will spend $75,00O,O ,O0O the total to be $780, 0O0,0 900 spent for roads within the next five years. Of it's $S5, ,00O, 900, the gov ernment will expend $1o,0O0, 900 in roads in forest reserves. That the fed eral proposition appeals to the states. greatest highway building era, is con c1usively shown in letters from the va rious state highway departments to the American Automobile association published in the February issue of American Motorfst While all the I states had not been heard from, the series of letters will be concluded in
 This is the first assembled states' expressions of their plans under the federal aid road act and it shows tf1at
 majority of the states are going .-n, heartily with Uncle Sam in making the nation a present that will | benefit the people in either times of war or times of peace. economically. or from pleasure-givfng viewpoint
 The greatest mistake the embryo | camper can make is to pack up every | thing in sight for use in case he needs | it. To cart along whole furniture | department, throw in a kitchen and linen store for good measure, and final | ly add the most important materials | goods store may be a phase of thor oueh preparedness, but it's exceeding |