Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1917-05-15
"LookingF
From the January Advertising WORLDLY

Nron Tue 'a"u'h. Aa'e"smg World
A new year is a kind of milestone at which we all pause for Il omen for a
glance backward nd forward.
Upon the road We taver-ed during 1916 our eyes will n@,l think, be disposed
70 hnse-. A review o. it would yield Us much cause for self eonsramattn. for adj
serInns hs endured the strains to which it has been subjected, in CONNIE with
itself to perform a function in modern trading of absolutely primary Importance
advertising a a specie. OF luxury that offered the mos favorable opportunities for
Most of them learned in a very practical manner ad not without pmn, that
Anmercial business can 10 more be conducted without advertising han an engine
That such a lesson should have been taught, and learned in an unforgttanlc
manner is not a little to set against the many o~~e-o ecadonei to the advertising
tsas and advertising men to feel wniuy fearful # wha. Thu year may have n
J Of advertising enterprise during the coming months. Operations, may be conditioned
by difficulties of obtaining various kind of advertising material space, paper,
than those at present combining them.
On the contrary, a the victory that will bring peace merses-a it's emerging
strive with ever increasing energy to prepare for the resumption of generate CONNER
There will be N enormou amount Of business to be done in home and overseas
markets dmng the years immediately following the cessation of ho,hhhesi but the
had knowledge. ~' "' - -
> This being NOR N more recognized in this eountry-fortunany for the
o production, and what is still more necessary the machinery of distribution, up to
Quite apart from current advertising this preparadve work is giving all those
connected with advertising rapidly increasing employment for all their energies and
abilities. There is no time to lose, for it is more than possible that the var will end
as suddenly a it began; and to be found unprepared for peace may cost is NOR,
In the long u even than we have had to pay for being unprepared for war.
At this, the nos critical passage that British commerce has ever had to essay.
scientific saesmanshp They will not fail to 10 heir par, we are assured. if they
sreceNe proper support from the producers.
They must have this, and have it now. if British trade j. to maintain ANYTHING
like its pride of place under the new conditions.
We believe this support is being accorded to them more readily today than il
has evr BEEN the past: md il j. for this reason that we find ourselves. able Ia
look forward with high courage and full confidence.
The ~aherl he-war" times of commercial competition are going to be filled with
Unprecedented cndeavor and promise OF unexamrlcd achievement. The "natpn If
shopkeepcrs"s should. a. it will, be found ready Ia play a part them worthy Of it,
traditions and ptenuahtn.
England, in the thIoss Of the mshast~ wal in all history which would seem to
command all her energies, if forging ahead in her vast business enterprises. She
has discovered, and is using with wonderful efficiency, a new fighting weapon
ADVERTISING.
paigns Engands billion dollar loans are being sold" to the public through adver-
Etsng.
These tremendously successful advertising campaigns have afforded The nation
twonderfuI object lessen as to the power of advertising 10 accomplish definite re-
,uNs on a huge scale.
that even now England Is preparing for new after the war commercial corquests
rough international advertising. These campaigns will be launched the very NOM
et peace is declared.
It Is highly important that American business and commercial interests press
with vgNr, not alone after the war, but now, the unparalleled opportunities for
dominating the home market as well as the worlds markets, which the European
var has placed within their grasp. Full speed ahead" should be the slogan Of the
sb8t manufacturers and merchants of these United States.
We shall be glad to offer the services of this newspaper to any manufacturer
Ato is now interested in mtrenching his present markets or extending ami
6he Brownsville Herald