The Barre daily times. (Barre, Vt.) 1897-1959, 1917-03-15
KEEPING BARRE
ON MAP IN COM
MERCIAL WORLD
Interesting Phases of Publicity Work
with Special Reference to Barre Were
Considered by Thomas II. Moore
of New York Last Evening.

First principles in advertising were in
terestingly discussed at Hotel Barre last
evening when 100 men, gathered there
for the third of a series of business mems
dinners inaugurased by the Barre Board
OF Trade In January, listened attentive.
" to Thomas RI. Moore Of New York, an
associate director of the bureau of adver-
tising of the American Newspaper Pub
| fishers association, who spoke on the
subject, Newspaper Advertising 1t
was one of the most instructive gather
| ings of the series and the speaker, lead
| ing his after-dinner audience afield into
the highways and byways of modern
publicity, found response which was
effective as it was genuine. As a host,
Manager j. V. Rowcn carefully saw to it
that the dinner was up to the standard
esta ablished in earlier get-together meet
ings of the winter. The service was
wholly satisfactory and the diners were
well set up with good living when Presi
dent w. G. Reynolds of the Board of
Trade raped for order. +. Il. Langley
introduced the speaker. Carroil's orehes-
ira had enlivened the dinner hour with
number of overtures and Mr.. Moore
found a crowd OF good listeners awaiting
him as he arose to speak.
From first to last the speaker bristled
with impressions, facts and figures. Evi-
IDENTIFY he has a well-grounded working
knowledge of advertising everything but
himself and he qualified as an expert in
the advertising field by reason of long
experience in publicity lines. Much of
his talk was concerned with elementary
phases of advertising, but frequently he
showed his familiarity with the science
in its more technical side and above all
he succeeded in convincing his hearers
that advertising is business PROPOSE
tion through and through, and not to be
considered for moment as a gamble. a
subsidy or a charity.
He spoke as follows;
Mr.. Chairman and gentlemen:
1t is refreshing to leave the hurley
hurley and come up among these granite
hills-even if they do persist in putting
You off the sleeper at about the hour a
respectable city man is ready to 60 to
bed 1t is inspiring to meet such a group
of business men and to talk on a sub
iect almost as distinctively American as
the flag itself,
think shall take my text from your |
own rugged granite.
Granite is a useful commodity-unless |
it happens to be in a mans head.
Unfortunately some men we meet have l
granite heads.
The wearer of a granite head is an l
otherwise human being dead from the 1
neck up, but not sufficiently dead to af
ford you the small satisfaction of selling
him tombstone.
The advertising man meets the granite
type of head frequently. If he has leis-
Ire (which he seldom hasl he may pause
ong enough TO try to blast in few
IDEAS, but as rule he just puts away his
tools and moves on to Barre or some 9th
II live place. Life is too short and op-
,ortunities too numerous to waste time
n rock k-ribbed dome explorations.
Granite. as YOU know, is everlasting,
ind the man with the granite head is
very sot in his ways.
He believes that If a thing was good
.nouch for grandfather il was good
,nough for him. He never does a thing
he right way If he can find wrong way.
He only uses electricity instead Of
andle light because the world forces him
o.
He does not believe in advertising. and
e saws IL is an unnecessary expense.
In this latter respect he differs from :
he down south storekeeper who also did I
ot believe in advertising.
The storekeeper was more honest about a
/. for he declared;
.syybv eonssrn il. a fellow came along :
rc-..-...s IN second nasal 4