Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-05
MAXWELL MILAGE
ECONOMY TEST
Prizes in Cash to Be Given
to Dealers in National
Contest

To substantiate among motorists
everywhere their claim of the Max
wells championship of the industry
in low operating upkeep, upward of
1000 Maxwell distributors and deal
ers Will next month carry out In
every state in the union and through
out the eight provinces of Canada a
public and wholesale demonstration of
the MaXwell's ability to stretch it's
fuel into the greatest known mix of
gasoline and motorcar distance.
Five thousand dollars in cash prizes
are to be given away among the deal
ers, 1t is made known, together with
an award of the National Maxwell
Economy Championship Cup. The cup
is to be the trophy of the Maxwell
dealer who attains the highest mile
age to be recorded in the event and
with it he will also capture sub
stantial award in gold.
The public and widespread demon
stration is to be known as the Ma
tional Maxwell Economy Proof Day,
and the wholesale contest is to take
place on Wednesday, May 23.
Owners cars are to be used en-
tirely, the rules providing that each
dealer entering agrees to arrange for
the use of two Maxwell nve-passen-
ger touring cars now in owner serv-
ice. These he will borrow for the
Tn
cording to the rules, tour full-grown
passengers, the driver and three Of
fetal observers. In each town and
city the two cars will make the run
together, each carrying it's observers
who thus will check not only their
own mount, but the other as well.
Results will be unofficial, it is stat
ed, if the dealer participant fails to
arrange for his observers to be either
newspaper men, motor club or board
of commerce Representatives or we'll
known public officials.
Two one-gallon gasoline cans are
to be provided each dealer participate
ing. These will attach to the wind
shield. Instructions mailed broadcast
by the Maxwell Motor Sales Corpora
tion, Detroit, point out that the rec
ords will be disqualified unless the
gasoline used is measured into the
can on each of the two cars by one
or more of the official observers ar
ranged for.
In each instance the report of the
dealer and his observers as forward
ed to the Maxwell general offices in
Detroit must bear the affidavit of the
three observers. Otherwise it will not
be accepted as official by the Maxwell
company.
Prizes are to be given under five
dealer classifications. The top award
in each classification is 5000 in gold
with a second prize of $3.50 in gold
The third, fourth and fifth prizes will
be S10O in gold each. Then follow tive
s75 and three $50 awards, making ter
in all for each of the five groups.
Since announcement of the prize of
fer, the return of the company's Of
fetal entry blanks has been such as
to indicate the demonstration will be
almost unanimous among the thou
sands of Maxwell representatives. II
already has been made certain that
the event will outstrip any similar
undertaking in the history of the in.
dustry.
What economy attainments will bC
necessary to capture the prizes are
understood throughout the entire
Maxwell organization, for the dealers
are familiar with the marks of 4
miles. in Michigan, and 45.6 miles, il
California, accomplished by Ray Nc
Namara, while only recently Max
well in Southern California captured
a cup and hung up the record of 46.l
miles on one gallon of fuel as far a!
the Maxwell offices in Detroit have
record.