Honolulu star-bulletin., 1917-12-24
E.N.DOUbLEDAY,
noted PUBLISHER
VISITS HONOLULU
Partner of U. S. Ambassador
Page Going to Orient on
Red Cross Mission

neu ECUSS WISStUIi
On his way 10 the Orient on Rec
Cross mission. r. \ Doubleday. whose
business parner is the American am
| bassador TO Great Britain, Arthur w.
Page Of the firm Of Doubleday (
Page. the big publishing house at Gar
den City. Long Island, arrived in Ho
nolulu Sunday from the mainland aad
will stay over in the city for fe"
days He is accompanied by Mrs
Doubleday. who is also an active Amer
ican Red Cross Society member.
Il used TO be a publisher, but nov
I'm a Red Crosser," smiled Mr.. Dou-
bleday, who in appearance IS a wei.
built man past the 50year mark. A
slightly gray mustache helps TO con
ceal the smile that ever turks in tn.
corner Of his mouth and his twinklinG
eyes betray the happiness that is HI.
is being wrapt up in Red Cross work
for he has the sole charge OF the Ret
Cross magazine
Last August II. P. DAWSON, head Of
the American Red Cross Society,
glanced over the Red Cross magazine
department, saw that the magazine
was not even paying for itself anil
wired for F. n. Doubleday. Mr.. Double
day went to Washington. and though
busy man wasted half a day waiting
for an opportunity to see what it was
that his friend Mr. Dawson wanted
Mr.. Dawson wished the Red Cross
magazine on him.
Well" replied Mr.. Doubleday,
the best thing | can suggest for any
organ that's not paying is a polite
death. I'll take it out in the back
yard and kill it gently by raising the
subscription price from so cents u
ST."
That was in August The price was
raised to 81 and Doubleday & Page
proceeded to make a magazine out OF
1t. Today the Red Cross Magazine
has a million and a quarter subscrib'
ers where it had 10000 last August,
and instead of losing money it is
making profit Of $4,000 a month
for the Red Cross.
Before the end OF 1918 it will have
circulation OF two million" said
Mr.. Doubleday. Our advertising
RATES have gone up from $50 a page to
$1,000 page and everything in the
magazine is Contributed but the adver.
tising.
Coles Phillips, Charles Dana Glib
son and other artists are drawing free
for us; writer's of note send articles
without charge and there isn't a cent
made out OF it that doesn't go to the
Red Cross.
The best thing about it is that the
schools are taking it. The teachers
are using 1t as q textbook more and
more and teaching the young children
the ideals of the Red Cross"
questioned as to the purpose of his
visit to the Orient, Mr.. Doubleday
baid:
Il would much rather prefer to tell
you when come back from the Orient
What l have done instead of telling
ypu now what l hope to do All |
can say is that l am going out ta
japan, China, the Philippines and the
Malay peninsula to study the Re:
Cross field there
As to my trip westward to here
from New York noticed that the IA,
thef west we came the less we heard
aoott the war. In New York they
donf talk anything but war. Hundreds
of hg businessmen have thrown I'D
their own war to go down to Washing
ton p work for 81 or nothing year
l haVe one son in France and anotl1e,
Is going now. My partner, Ambassa.
dor Ptge, also has son in France.
Chicago is Just waking up to war.
San Francisco is developing the wa,
spirit ind you have started here. too
was leased to find so much interes,
in Ho1oiulu in the American Red
Il wait to help as mach as I can to
get theAfrHior membership campaign
started here. We hope to have 90.
100000 children in the United States
and its trritories in the tuhIer mehr
bership.
"The ieeuIar thing about Red
Cross wGk is that 1t does almost ~
much god for the people who do Red
Cross woak as for the people in whose !
behalf theRed Cross work is directed !
It makes livery citizen feel that he is |
doing something for humanity even If |
he but. gfes a dollar. It broadens
and lifts %ery one and I'm glad to |
hear that Hawaii has so many mem, |
oers for its size