The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1917-05-31
NEW MEXICO PINTO
BEAN IS GETTING
MUCH ADVERTISING
Stick Pins Originated by NJ. r.
Gonzalez of San Miguel County
Make a Big Hit; TO Displace
Diamonds as Ornaments.

spsrlal Ccsrexrondenes n The Herald
Las Vegas, ~. NJ. May Si.-Much
favorable comment both in Washing
ton and throurhout the 1ountry has
been occasioned BY the stunt 81
County Agent NJ. u. Gonzalez Of san
Miguel cNunty In sendine 60 the presi-
dent. members Of congress from NoN
Mexico and officials Of the depart
ment o. agriculture stick pins Sc
with New Mexico Pinto beans. Mr.
Gonzalez was assisted by prominent
Las Vegas business men In financing
this little plan, which resulted 50 sue
crssfnliy.
Tho county agent has received a let
ter frufn Joseph Tumuis1. President
Wilson's secretary. thanking him Tor
The courtesy extended the executive.
Secrctary Houston 81 the department
of Agriculture. IN a cordial letter, has
acknowledged the receipt Of hts tie
pin. q. r. smith. chief 81 the extension
work o. the agricultural department.
also sends a letter Of acknowledge
ment In which he conerafulates Mr..
nonzaies on the excellent manner
which he has chosen 20 stimulate the
production OF the pinto bean by hay
ing n recognised b. men high in au-
thority. United States Senator A A.
Jones writes Mr.. Gonzalez that he
wis 'soc glad TO wear this pin at all
times" The cnciOses two
clippings from leading Washington
Gables tn which they cali attention 10
the novni idea OF mounting a bean ~
n tie pin and commend the plan a. be-
ing a great stimulant 10 the raising 81.
beans. These two articles contain
much matter that VIII be of value IN
advertising the New Mexico Pint"
henn.
Congressman ". b. Walton II an
other enthusiastic booster for the Pin
20 bean. after having IL called TO his
attention by Mr.. Gonzaiez's gift He
nlso succeeded In getting himself In
tertiewed In Washington. u the re-
suitanf publicity will prove beneficial
w. A. Lloyd. who In In charge Of the
~extension work Of the department OF
agriculture. writes a witty letter about
his scarf pin. lie says. owing 10 the
value Of beans at the present time and
the beauty Of the Pinto specimen sent
him. he Is IN constant fear OF being
held up on the sfrets OF Washington.
Mr.. Lloyd commcnds the plan OF IN
creasing bean production which Mr..
Gonzalez Is furthering, saying that
moro beans VIII help win the war.
Needless TO say. Mr.. Gonzalez ~
much pleased with the result OF ms
venture. His object. he says. was no
20 gain publicity for himself. but {"
cause the New Mexico "a 20 at
tract attention through Jut the world
He wishes 10 increase the bean pro-
duetlon OF San Miguel county and OF
the state 10 1900. 000 pounds this
r.~- nrl.A sara @rnWa wtaa 30 mn mn
pounds. He u OF the opinion that
New Mexico farmers. when they see
that the Pinto attracts the favorable
attention Of the president Of the Unit
cd states and other high officials. will
not regard II as a lowly vegetable.
but will consider themselves doing
something for their country by produc-
ing IL IN larger numbers He believes
the letters and newspaper articles
mentioned abrve win dc more 20 slim
uiate bean planting this year than
anything he could say or write-and
he Is busy doing both In support OF
tho New Mexico Pinto all the time.
The publicity secured also is vaiua
ble In an advertising way. Mr.. Con-
zalez received a letter from a man in
Tacoma, Wash, asking for Information
about the beans. He said he had read
Of them IN the newspapers In connec-
tlon with the tie pin stories, and be-
lteved they would receive a welcome
into Oregon. New Mexico folk, OF
course. know tina the Pinto lean IS
one OF the most delicious as well rs
nutritious foods that can be obtained.
"a. 81. Bainer Of the Santa Fe rail-
ways agricultural department, and J..
". farrell. head OF that railways pub
ileity bureau. are offering 60 give All
the assistance asked in advertising and
promoting the Pinto bean