The Parma herald. (Parma, Idaho) 1903-1917, 1917-09-06
WON'T YOU HELP
DEFEAT KAISER?
Then Use More Apples This Fall
So Meat and Wheat May
Be Sent Abroad.
Federal Food Administration Plans
to Aid HorticuIturists Market
Great Fruit Crop Among
American People.

Word has gone forth that America
| must use all of her great apple crop
! this year in order to save wheat and
meat for the support of our allies in
war against Germany. Uncle Sam is
| taking keen interest in the fruit har-
vest of 1917, because it is vital to vic
tory, and through the food administra-
ton is planning a vast consumer cam
| paign' that will create an unpre-
cedented demand for apples for home
| use
This years apple crop calls for in
telligent handling. The latest govern
| ment reports Indicate a crop of about
| 19O,O00000 bushels. That is a little
below normal. Good prices are assured
for all honestly packed, first quality
apples, and also for honestly packed,
| selected second grades, which govern
| ment experts say can be put into stor-
age. When the crop is big it does not
pay to store second grades, but this
year, despite the fact that we cannot
ship our usual 100000 barrels of APP
pies abroad, because shipping space is
precious, we should be able to get fair
prices for all good apples at home.
Careless packing of poor quality
fruit has always been one of the chief
causes of market instability and I'M
satisfactory prices to the growers.
This year the whole apple industry is
cooperating to remove this market
handicap. There has never been an
apple year such as this one is going to
be. Growers have never been able to
get together and engage and finance
Il national educational campaign
among consumers to increase apple
consumption. This year the situation
makes it necessary for the United
States government, through the food
administration, to conduct Il cOnsum-
ers campaign of publicity on behalf Of
the apple. This campaign will begin
while the crop is being sent to market,
and will probably continue until the
last apple is eaten up late next spring.
So the grower has three great incen-
tives for grading, packing and storing
this crop with especial care.
l. 1t is good crop and calls for
care.
> The government will encourage
apple eating and apple storage and
will discourage speculation that raises
the price abnormally.
8. We must eat up at home more
than two million barrels of apples,
which would ordinarily be exported
To get the best of the crop to the
market in prime condition it must be
picked carefully at the time of ma
turity and promptly cooled in tenn
porary storage, and then skillfully
graded and packed. SecOnd-grade
boxes. If it cannot be marketed in
bulk in nearby consuming centers,
then it should be worked up into by !
products along with the culls.
There has been a gratifying i'm |
prOvement in apple marketing the past |
two or three years. Western apples |
are boxed to strictly honest standards. |
by the great cooperative growers or
CARNATIONS in Washington, Oregon, |
California. Idaho and Colorado. The |
eastern barrel apple has also been |
wonderfully improved in New York
and other states. Because apples are
honestly packed and give the best pos
sible value for the money, there is an
increase in the consumer demand. Re-
tail merchants who We're formerly al
most afraid to buy apples in barrels,
because they We're not sure of getting
values for their money,
are now buying freely and in conf
dence. This good work makes it pos
sible for the government to go further
and encourage the use of apples as a
food measure.
Because the bulk of the crop will be
picked by volunteer workers this year,
and put into common storage until the
grower can find time to grade and
pack there will be an opportunity to
give closer personal attention to The
grading and packing than might be the
ease if the crop were handled as IN
peace times. For the grower who de-
sires instructions in apple packing, the
department of agriculture at Wash
ngtOn has information in bulletin
'orm. These bulletins can be secured
rec by writing to the department.
Growers will do well to obtain Il few
.Opies for their pickers and packers.