Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-10-09
EXPERT DISCUSSES
FIVE-CENTLO
B. r. Jacob Explains That
u. S. Will Not Keep
Formula Secret
WOMEN ENTITLED TO IT

u p Jacobs. Government expert Of the
a,.o-cent loaf, made a brief statement this
n,orning concerning the precious formula,
.ha exact ingredients Of which he is so
jealously guarding
of Is I'm no way the Governments in
,,,tion TO keep this formula secret from the
.,.nr,en of the nation" Mr.. Jacobs said.
.They are entitled to it, and they are the
,.ary ones we are seeking most to benefit by
q II is I'm every respect suitable for use in
,be individual kitchen and when the right
r,oment comes we expect to hand 1t over to
them without reservation.
That right moment it is understood,
r,ay not he expected within several weeks,
sn gigantic is the task confronting the
Food administration in its effort to give
five-cent bread to the nation.
t,yen which bakeries have been chosen
~, AR Jacobs to cooperate with him is
not vet made known. SO far, he said, he
has barely made a beginning of his work
nf conferring with the leading bakers Of
the town.
rbe particular ingredients of which IT is
understood Herbert c. Hoover is urging
Inrservation i'm the new Government loaf
ar, sugar, milk and lard. But this does
NOT mean that any actual substitutes for
those ingredients are even contemplated
If any such deductions have been made
from the Government statement they have
been Incorrectly nlaue' dCCOIulhs 10 MI
Jacobs.
This is particularly reassuring in the face
of the skepticism expressed by the leading
bakers of Philadelphia that there is any
room for a "chcapened bread here.
"The whole psychology of the city is
AGAINST it," asserted Colonel Louis j. Kolb.
when sounded as to his views on the all
absorbing five-cent loaf. Hard times have
NOT hit us so hard that any woman wants
tr{N. tp hny fa,
any more than she likes TO be seen entering
a pawnshop. If necessity does force her
10 call on her uncle which door does she
always enter? Isn't it the side one every
time?"
To emphasize this enigmatic statement
Mr. Kolb points to the tissue wrapper of a
lately baked loaf of Kolbs Bond bread
so named because it carries the kolb bond
that It contains no other ingredients but
those listed on the wrapper: Best spring
wheat compressed yeast, pure cane sugar
pure lard pure filtered water" VIII the
exacting housewives of Philadelphia evel
give up this kind of comfortable assurance
for their own tables however much they
may approve the idea of a Government
economy Loaf for others? Mr.. Kolb thinks
not.
The problem of Standardization" from
another angle is expressed by Charles Frei-
hofer of the Freebooter Baking Company
"gouge in bread" has ever existed in Phiia.
delphia, as asserted by Herbert Hoover
Such conditions may be true i'm Paragoult
Ark, but certainly not here, Mr.. Freebooter
Is certain. That, however, is not the side
of the situation seriously interesting his
company
Were having enough trouble getting the
-four to keep up with demand for our Lib.
erty Loaf" said Mr. Freebooter.
The problem of bread economy is moi
restricted to price, after all. That's the
smallest part of it, according to othel
members of the Freebooter company, wht
have made closest study Of conservation
The Freebooter Liberty Loaf is so made al
to keep fresh longer than any other bread
on the market, according to these experts
In this way it saves a slice day" tC
quote their slogan, no Vestige of it, no
even the crust being lost, Can the United
States loaf meet this famous Philadelphia
made brand? That is for Uncle Sam t
prove.