East Oregonian : E.O. (Pendleton, OR) 1888-current, 1917-04-11
'DAYLO' WINS
$1,000 PRIZE
Four Successful Contestants IN bi&
Contest Conducted by the American
EVercady Works.

question that has been asked more
times in the last few months than any
other. is answered. The judges nave
spoken. and from all reports the an
pouncement is proving sensational
The prize winning word in the Ever
eadv contest for a better name tnan
Flashlight is "Daylo,' a word indeed
easy TO pronounce and remember
ana one whose elements suggest the
nature and use of Eveready. Day
suggests perfect light and 10 means
behold. Behold perfect hsht'
The Company, in their adVerus-
ing last fall stated that If two OF
more contestants submitted the woro
selected, the full amount OF IN Pr.
vou1d he paid to each. and in the an
lnouncement now being made, they
NOT only fulfill the letter of the asree-
u,ent with the public to pay $S,ooo
for n name," but will pay the run
larnoupt 10 four successful contestants
! y-ho sent In the word "Daylo.' max
ing a total of $4,000 for sinsle
word. The names of the winners are'
Mrs. F. c. Grow, 1919 Second ST.
\ f. watertown $. d.
Katherine w Hand, sol MulVane
st. Topeka, Kansas 6,
Miss ]. NJ Schulz, 2Ss Second ST.
Union Hill, y. j. 49,
, partba A. Wilson, 413 Park Ave.
Medina. y. " - ct
fau the American Ever Ready WORKS
, suddenly came out with the announce
oart that Flashlights, one OF theit
products had outgrown its name anu
that they would pay $4,000 for pet,
TER one that they could ADOPT an"
. copvright; a name they could pro-
: feet and advertise, like KODAK .,
..,,a,via The condition was that the
nar,a nnst be a coined word WIN d
meaning if possible. applying TO '"e
use of a flashlight. ,..,,
The Company reports that llteIes1
in the contest was far oeSoiu ,
axnectation and that the suggestions
49,. IN ca fast that it was necessary
Ia install special department ioi
cIassifving and sorting the sugses-
lions This work alone entaiied an
xnansa of over $4,000 ana kept
1. more than fifty people busy for sever,
D. "a months working days nlsnts anu
Snrdavs From $4,000 names It vas
a difficult task to try and pick the
hest and most appropriate sugges-
lions so we can all imagine what
% probIem the contest judges hau vi
their hands. ~.
le So great was the demand on ".
New York postmaster for the ns% me-,
nc name and the name OF the sucessG,a $50
contestant. that the authorities Iouhu
I, advisable to issue special circuial
Vi ta,te, for answering all inquiries.
AZ the contest placed no restricuoh'
% on the number of names submitted
80 some persons sent in as many as zV'
nd 10 a sheet. and each word had TO p'
- transferred to a blank. with the seno
"a rs name. and filed. II took iN'
sortings to arrange the cards alpha
beticallv, so that there were NOR
nS than two million and half hahulins
T. of blanks before they were imam
Sh arranged. d,s
All descriptive words had to oe uls
- carded There was an enormous ou
nIication of words Some words wer
6uplicatsd l 900 times. Sixty-five pc
lr- cent of the words submitted ended
w. some smelling of light. In the tina
1s'' Sorting. $1,000 names remained aVaii
able for the price.
liza one man cabled his sugseslioii
; from China. Suggestions arrived .
"a, mail from all over the world. Ihlr'
-, thousand arrived after the closiii
eate II required considerable ulPiD
macy to handle some OF these "hos
ob snonsors insisted that they had pee
W. mailed on tllnt- w 49,
FIGHT that they were told their ehtrl'
nd we're being considered, but IN case
or necessity. they would have TO ma
affidavits that the letters had nee
81 mailed in time.
one man teIegraphed. as preca'
tion that his letter had been nalie
o 10 insure its legitimacy.
some travelled miles TO put III the
ioie suggestions personally.
or MANY Of the ideas represent tI
ain. nendous amount Of painstaking wor
booklets most elaborately workeu o.
hill ir most Instances, patheticaiY ~
on practicable. Others resorted 10 ~
on. Iow-up methods aimed to gain spec,
ss consideration of their ideas.
,ca company has a long undouotedb E
- t,ensive telegram from a man IN ga
-. fornia. an epitomized selling arg
- ment for his name. -
One name suggested was Edlsuh
An and the company may have a ma
time to convince this contestant IN
IL is their purpose to advertise
Oashlight-not a man.
=. -. r.nob said 20 n