New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-06
Ads Raised Men and Money
For Britain, Says Publisher
Alec TAUGHT PEOPLE to Work Harder A. M. Allison ellis
A. A. C. w. Convention-Samuel Hopkins Adams
Shows Value of Tribunes Clean Advertising Campaign

The Tribune and its influence. and paid
a tribute 20 the high advertising stand
ards of "The Philadelphia Public Led
ger" THE Boston Transcript The
Christian Science Monitor" The New
York Evening Post" and THE Times.
"The Minneapolis Journal" "The Des
Moines CAPITOL" The Dallas Dispatch"
and "The New Orleans Item" which. he
declared, were proving that honorable,
responsible standards of advertising
are both practical and profitable.
The Tribune's experience in elimin-
ating fraud. quackery and deceptive
mercantile methods showed. Mr.. Adams
said, that wherever dishonest adver-
tiser is thrown out, two honest adver-
tisers come in.
In conclusion the speaker said:
Essentially this problem of adver-
Using is a publication problem. The
publisher is at the core of the situa-
ton; advertising is the goose that lays
the golden egg for business. The care
less or constituencies publisher who
throws open his columns to the unfair
competition of the quack and fakir and
financial swindler does not indeed kill
the goose that lays the golden egg. He
does worse; he takes the goose that
lays the golden egg and teaches il 70
lay gold bricks Eliminate or convert
him and the advertising sign viii be
restored TO its proper place in public
confidence"
At the close of the address half an
hour was devoted 70 questions put to
the speaker as TO the local effects OF
The Tribune's guaranteed advertising
campaign both upon local advertising
in general and upon The Tribune.
Free Publicity Opposed
Along the same general line Of dis
cussing advertising 1abuses, Louis
Wiley. business manager of The New
York Times" delivered an address
upon the evils of free publicity, which
was enthusiastically received.
The printing of free publicity"-ad-
vertising matter under the guise OF
news-he said. was against the laws OF
the United States, in addition to beng
bad business for the newspaper which
prints it,
Free publicity is not only illegal,
he continued. but a deception upon
the readers Of a newspaper. Every
newspaper reader has a right TO eXpec'
that the articles printed in the news
columns shall be genuine news.
ITO print advertisements, puhs
statements which are not news, under
the guse Of news, unless they are
labelled as advertisements as required
by law. is deceit. Newspapers which
practise imposition of this kind always
are punished, because both advertisers
and readers lose confidence IN and
gradually desert such publications.
"The most difficult part of a news
editors duty is the separation of news
from advertising. There is so much
news in advertising. and frequently SO
much advertising in news, that great
skill and judgment are required to
make a successful separation. The
constant effort on the part of the adj
vertiser is 10 use the news columns fol
Wis advertising purposes. Many are
the ingenious efforts Of advertisers "a
secure free publicity.
"The best rule for an editor is to
treat news as news. If thing has
news value il should be printed
whether or not it helps the advertiser
but it should never be printed as news
simply because it helps the adver.
tiser."