Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1917-11-17
CHALMERS MOTOR
GUARANTEED SAYS
LOCAL AUTHORITY
Maxwell Company Now Con-
trolls Production of Cars,
Says McAipine

That. the Chalmers Motor Car Co.
was never so financially sound and
settled and is at this moment already
on the highway to a new and greater
era of successful production, are the
highlights of statement just re-
leased by J. K. .MeAlpine,s salesman
ager of the Schuman Carriage Co.,
Chalmers dealer for this territory.
Mr.. McAlpine's remarks were in
spired by the 100000 challenge just
issued in the form of national adj
vertisement, by the Maxwell manage
ment, now controlling Chalmers pro-
duction; and further confirmed in a
personal communication from I. y.
Toner, Chalmers sales director.
THE absorption of Chalmers con-
troll by the Maxwell company Mr..
McAlpine explained, rs a mere matter
of finance. In no way has 1t retarded
production or changed essentials at
the Chalmers plant. In financial cir
cles it is considered a remarkable
coup, in the motor world it has been
hailed as a distinctive precedent that
will rebound to the benefit of owners,
dealers and both corporations IN
yolVed.
Plant Continued
unfortunately, all such far reach
ing moves are accompanied by un-
founded rumors and groundless pre-
dictions. Some are we'll meaning 9TH
ers are deliberately malicious. 1t has
been said in certain quarters, for IN
stance, that the merger will result in
the closing of the Chalmers plant.
Why, have even heard such reckless
statements on local streets, far re-
moved as We are from Detroit, the
only source of accurate and official In.
formation.
1T is not the intention of the Chal.
mers authorities to resort to argument
and discussion in the columns of the
press, but for fear that silence at this
time may create wrong impression
the final answer, now published, TO
all such ridiculous assertions, is not
only assuring to the skeptic but
stonewall to the tongue Of gossip
and backed, if you please, by two hun.
dred thousand dollars.
This security, posted in a state
ment over the signature of Walter Z.
Flanders, is the best evidence OF Max
well intentions and Chalmers plans for
five years hence. There are 30 auto
mobile companies at the present time
making touring cars and roadsters in
the Chalmers class, and it is with
S200, 900 worth of confidence that Mr..
Flanders has set out to out-produce
fifteen of these makes in 1918 and
twenty of them the following year"
Five Year Lease -.
McAlpine then enumerated some OF
the outstanding features or the Chal-
Maxwell combine. The Maxwell
Motor Co, Inc, Walter E. Flanders,
president, has taken fiVe-year lease
on the plant and equipment Of the
Chalmers. Motor Co., and the deal haV-
ing been already consummated, Chal-
mers production is going forward I'm.
interrupted under the direct control
of the new administration.
Chalmers Dealers Unditurhed
During this five year tenure it is
the intention of the Maxwell officials
not only to retain all the character.
istic qualities of the Chalmers car but
to leave undisturbed all established
policies, particularly as concerns the
organization of Chalmers dealers and
distributors, considered one of the
model developments of the automobile
industry.
Chalmers production is to be pushed
with untiring effort and it is this an
nounced program of intensive manu-
featuring that most emphatically an
swers any and all questions of Chal-
mers stability.