The sun., 1917-07-01
STUDEBAKER WILL
NOT CHANGE MODEL
No Price Advance Yet Either
but One May Come
Later.

r. T. Hodglcins. sales manager Of tA.
studebaker Corporation. is authority 70,
the statement that studebaker does no,
contemplate a change in models th,.
year. In making public this informatioo
Mr.. Hodg1xins says:
TN DUR opinion, Studebalcer engineer,
have reached point near perfection in
the Series IS cars Our engineers hay,
been concentrating on the one basic Do.
sign now for the past four years and
have. naturally enough, been able to
constantly improve and refine our prod.
uct. They have taken advantage Of IN.
splendid opportunity to observe the mar.
formances of 100000 Studebaker cars IN
the hands OF owners in every part o,
the world. and through this experience
OF actual service the Series IS Stude.
baker cars have been evolved. There's
really no good reason why we should
announce new models at this time IN
fact. can say definitely there will be no
change In models this yenr.
irrespective buyers of a motor car
may purchase a Studebaker car now
with the assurance that mo sudden
change in models will discount or
depreciate the value OF their purchase
Each day our sales reports from all
over the country continue to show that
the motor car buying public is quick to
recognize a good car and to give It's
support to a we'll made product. the valus
and service OF which have been proved
in actual performance The Increased
cost of materials and labor may force
us to make an advance in prices most
any time. Due TO tremendous stocks
OF materials on hand, purchased before
the rapid upward trend of prices Stude-
baker has been able TO sell It's cars AT
prices that are hundreds OF dollars less
than other cars.
Upon my recent trip throughout the
middle West I interviewed many deal
ers and found every one of them en-.
thusiastic about the prospects for sales
10 farmers this year have never been
so impressed with the prosperity OF the
farmer as was on this last tour through
the bread basket of the world.
From all my experience and know.
edge of this section of the country
have never seen such prosperity. The
same conditions seem to apply to every
other section OF the country, according
to reports which are coming in every
day.
within tho next sixty days I look
for an unprecedented demand TO-
medium priced automobiles from coast
to coast And unless there are weather
setbacks. particularly in the farm areas,
I believe there will be the greatest au-
tomobile shortage this year that the In
dustry has ever seen"
Interviewed at the local Studehakr
salesroom, Fifty-sixth street and Broad.
way, Manager F, r. Bump said that the
announcement Of the Studebaker Cor
poration relative to producing no new
model this year was quite expected
The Series IS Studebaker," he said.
has proved its superiority after tnA
most severe trials-actual use, DAY in
and day out. by thousands upon thou
sands OF owners.
THE fact that despite the daily IN
creasing cost OF material and labor,
Studebaker has announced no increase IN
price, yet retained the same high stand.
ards, would seem to indicate an IN.
usual foresight in purchasing and =
perfect manipulation of quantity pro-
duction to hold down costs