New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-15

800 and sentenced jail days the sentence being us
pended This the conviction obtained IN this country
on the Justification OF values The local newspapers
even those which carry the types OF advcrngrcPorted
the trial fully and the upon the mercantile world au-
have already referred The Washington Star as an honor
able exception the graba vertng policy OF the local press
is more than that asked to sta what IN my OPINION
the potent influence locally for clean advertising should
have to name The The Star faces the issue of good and bad
advertising squarey the fullest moral and ethical
sponsbity everything which appears in its columns Here
are openly and frankly holds itself
to the same account advertising for its and editorials
And though might be tempted with its publisher as
70 the justification for one or two medical ads the objecor
compelled admit the outset that these are or
comparatively innocent involving the use oil no hau
drugs and making sweeping claims OF That overwoked
stock phrase the newspaper Offices We reject thousands
Of dollars worth of ads yearly which the other papers accept
could be usthaby employed by the publishers OF The Star (hey
don't employ however, Practically all OF the quacK meo'-
cine Of the have come to The Star cash IN
hand and have been sunay turned down They don come
anv more They have learned their lesson he Swamp Roots
the Perunas Lydia Pnkhams the anacs the 3 D the
Ecnan the whole uncean brood OF worthless cures asKeo
unmasked fakes have long since gwen up trying
to brbe their way the columns guarded by General Manager
Nevbod and Advertising Manager Heron two gentlemen pos
seng sh1ewd scent fraud of all kinds They no easier
10 deceive on the financial than the medical side Harder
rather for whereas ea few-dubous drug PROPOSE
tons have slipped by them The Stars financial columns are one
hundred per sound.
In addition to its own rigid censorship The Star repeatedly
invites scrnv and criticism from readers by publishing
nouncements like the following:
The Star will be glad to have attention called to
misleading such should appear at any time
in any advertisement columns Readers requested to
to assist in protecting themselves and legitimate advertisers
And this:
The advertising columns Of The Star edited
fully as the news columns akers and crooks barred Every
advertisement known to misleading state
ent has been rejected Every reader asked to be the Vigl
lance Committee and help police the columns
papers that of statement nothing more
than bluff Good faith carries conviction however and the
Washington public able check up The Stars declaration OF
policy with the advertising and particularly
with the sort doesn't carry When The Stars public
thing in The that doesn't OF get
ting hearing Nor does hearing only gets action the
circumstances warrant
In The Stars formerly appeared the advertisement
of coc who announced special sale wherein his entire stock
Of overcoats was offered price S485
buy Nothing the place quite suited
On the he noticed garment in the window and
had it brought out try
lust what want said he ETH take it
This coat is 81 - said the salesman, bIandly.
Twenty nothng! rctorcd the customer Gou adj
vcrtisc in The that your whole stock is priced $485.
This isn't of stock it's out of the window.
The proprietor being summoned supported his salesman
Much exasperacd the patron The Star Office,
erred the managers Office Ga kicker always welcome at
The the of fair nevspapc and stated his
Go back this afternoon and get the coat the advice
ne got.
Meantime The called up the offending cohier and
offered him choice Either he would sell the land
other called fo) $l485 or he would forfeit the priv
ge using The Stars advertising columns hencefoh The
customer got the at the advertised price.
Special and closing out sales watched with particular
by The Star The familiar dodge of repIenshng closing
out sale by bringing stock barred. A time limit is
compelled by The Star large advertiser who had long
been under suspicion though he had always conved keep
within the rules finally oveaxed The Star patience this
lie had bought large assortment of standard clothing of the
previous and making great spurge all the
papers special sale with extraordinary values
One Of his arng paragraphs implied that line of
serge material which copyrighted The Star manage
sent for the advertiser
is this - sergc?" they asked
Il never said i was he defended himself
The question repeated. is ii - SERGE"
Now read the ad said he, persuasvely. You don't
derstand