The courier-index., 1917-07-27
OF SENDING
MONEY TO THE CITIES
CATALOGUE HOUSES DRAIN
CASH OF SMALL TOWNS
SOWING SEED OF DIS
CORD.

Men are seldom more innocently
employed than when they are honest
ly making money.
The value of a dollar is to buy Just
things. A dollar goes on increasing
ip value with ait the genius and all
the virtue of the world. A dollar in
a university is worth more than a dol
lar in a jail; in some industry in a
temperate, law abiding community
than in a distant mine, oil well or
prolematical fruit farm in distant ter
ritory.
The lack of money has brought
many a community to a state of OBJ
~livion, and the community's pauper-
ism is invariably the result of unpa-
triotic residents sending their money
away to the large cities for SUPPLIES,
Catalogue Houses Sow Discord.
The retail mail order houses, as
leeches in the side of rural CONNER
cialism, work day and night, in fair
weather and in foul. They gnaw at
a community's substance with invisi-
BILE teeth.
They bind industry with their film
as a fly is bound with a spiders web,
They sow a crop of discord, and the
harvesters reap thistles instead of
dollars.
Mail order buyinb builds up the
large cities al the expense of the
smaller CITIES and towns. Every dol
lar used in this way by the residents
of a community takes a dollar out
of circulation at home and puts it in
to circulation many miles away.
Result of Violated Contracts.
The dollar spent with the home
grocer, dry goods dealer, hardware
merchant, druggist or other business
man upbuilds the community in which
you live.
These mechants pay taxes to sup
port your town, repair your streets,
maintain your schools and build up
and sustain your churches and main
tain your markets.
If the people must have inferior
goods, such as many mail order
houses carry, the local merchant no
doubt can arrange his stock to COR
respond with their wants, both in
quality and prices.
In some instances the lower prices
quoted by the mail order houses are
the result of violated contracts and
chicanery, which have no place in an
honest merchants business.
Adopts in the Art.
The mail order houses are adopts
in the art and science of preparing
interesting and readable catalogues.
If read critically the skill with which
plausible sentences r put together
and words made to say what they
really do not is apparent.
When a purchaser goes to his re-
taller he can examine what he wishes
to buy. He can look it over care
fully, test it and if he wishes receive
a guarantee from the merchant that
the article is satisfactory. The guar
antee is good because the retailer in
tends to remain in business among his
TRENDS n ne cannot AFFORD TO de-
ceive.
Substitute Goods as Original.
The catalogue houses, however, may
offer to replace unsatisfactory goods,
but there is the annoyance of writing
claim letters, packing the goods found
not satisfactory and shipping them
back and waiting for the new ship
ment.
And there is the chance that the
substitute goods win prove to be no
more satisfactory than the original,
and all the trouble will have to be
experienced again.
When the consumer learns that it
is not only easier, but much more
satisfactory, to buy of the home
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