New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-10-07
Individual Subscriptions in
Small Amounts Are
Needed
All Must Realize Need
Publicity Director Price Says
1t Is Now Cup to
the People"

No. a days receipts in the first week
OF the second Liberty Loan campaign
in the New York district cane up to
the expectations of the committee.
With one quarter Of the period for OBJ
tanning subscriptions gone, New York
during that period had applied for only
a triAe more than half of its first
weeks allotment.
Guy Emerson. director of the Liberty
Loan Publicity Bureau, pointed out
that the announced total was undoubt-
edlv somewhat less than the actual
total for the week, as it was probable
that many upstate banks had not yet
filed complete returns.
The most hopeful estimates. however,
placed the weeks total somewhere be
tween S240,000.00O and S250,00O,000.
Even taking the larger estimate. New
York is s125,0CC,00 below the weekly
average that must be maintained TO
reach the goal of 81 1900 100000 on
which the workers in this district have
set their hearts, and only three weeks
remain TO overcome the handicap.
Large Subscriptions Made
The larger subscriptions reported
Yesterday we're:
John Endicott Company. Bingham
ton. n. Observation-Disclosures. 81 500. 900
Dry Dock Savings Bank ........... l.0O0, 900
Virginia Carolina Chemical Com
pany. 70 be distributed through
New York district and the South .00o. 600
The American Metal Company. Ltd.
through National City Bank. o.. 900. 600
Harris. Winthrop Co........... 100000
q. Amsinck q Co................ 10000
w. II. Goadby q Co.............. 100000
JAcouelin-De Coppet. ............. 100000
Total Observation-Disclosures. s., 200 900
Many banks and business concerns
which are counted upon for large sub
scriptionS remain to be heard from,
but members Of the Liberty Loan Com
mittee pointed out with much empha
sis that from now on the energies Of
the great selling organization work
ing under the direction of the Federal
Reserve Bank would have to be directed
TO gathering in smaller subscriptions
from individuals.
All Urged TO Help
Oscar a. Price. director Of the Ma
tional Liberty Loan Publicity Bureau
at Washington. who was here yester-
day. declared that the American peo-
pie must realize it is "up to them" in
dividually and collectively. TO invest 70
the limit OF their resources in the gov
eminent bonds of the new loan.
I'VE have not yet received the figures
on the national campaign for the sec
ond Liberty Losn OF 1917" said Mr..
Price, "as several Federal Reserve dis
tricts have not announced the results
Of their drive TO date. But from infor-
nation received in Washington from
every section of the United States ]
am able TO say that there is no slack
ening in the countrywide bond sell
ing campaign for the Liberty Loan.
while this is extremely gratifying,
and know and YOU know that victory
can be the only result the few figures
we have indicate that 30 far the Amer
can people have not walked up 10 the
necessity Of every man. woman and
child subscribing for all the bonds they
can possibly afford to take.
This is an investment TO be made by
the American people in the future OF
the American nation. We must not,
we cannot fail But in order to make
the loan completely successful | would
like TO see the individual citizens sub
scribing in greater numbers, and !
know they will when they realize 1t is
up to them"