Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-02-10
MAXWELL BRINGS
OUT 1-TON TRUCK
This Firm Promises to Place
25,OOO Chassis During First
Year

The Maxwell Motor company, Inc.
is ready to engage in the manufacture
of a one-ton truck. The announcement
is of particular interest in connection
with the Automobile Show, inasmuch
as the company has proceeded so faf
with its plans that models are already
built The Maxwell is handled Locally
by the Miller Auto Co., 6S South cam
eron street.
The invasion of the motor truck field
by the Maxwell company is a matter
of large interest to the automoplie III
dustry and to the vast army OF mer-
chants and manufacturers VINO aLe
seeking a sturdy, dependapie lieh'
truck to solve their delivery pfopleIIis'
Equipped with uneXcelled manufac-
turing and marketing facilities, the
Maxwell company stands ready to sup
pIy the demand for this type OF We
hicle. All Maxwell cars are built IN
the Maxwell factories at Detroit, Day
ton, Ohio, and Newcastle, Indiana, and
the same system of manufacture and
assembly will apply to Maxwell trucks.
1t is announced by President Wal
ter E. Flanders that the Maxwell com
pany expects to build and sell 25,O0U
trucks this year, an output greater IN
volume than that of all the other
truck makers combined. The sale OF
this number of trucks is practically
assured.
The Maxwell company will build
three standard bodies for Maxwell
trucks. There will be a regulation box
body, an open express body and a
panel body. Standard bodies are de-
signed to meet the needs of practical
ly any line of business. The neld
which the truck may serve is unlimit-
ed; grocers, dry goods merchants
meat dealers, laundries, bakeries. bag
gage and transfer companies, hard
ware dealers, painters, hauling con-
tractors, builders lumber dealers, coal
dealers, public utility companies, man.
ufacturers, farmers-in fact, any busl-
ness or vocation where extensive haul
ing is required.
One of the most important factors to
the truck owners is service. 1t is essen
tial that the owner be able to get re-
pair parts and service on short notice
The company that deals in motor
trucks should obligate itself to it's own
ers to give day in and day out service,
wherever and whenever needed. That
is where the Maxwell Motor company
is in strategic position. This great
organization, through it's 5000 dealers
and branches, is represented in every
section of the United States. Every
Maxwell dealer or branch maintains a
service station for Maxwell trucks and
lHSy are W heSp ii SlOSh VI lS-
pair parts on hand all the time.
Warehouses for the distribution OF
Maxwell parts are located at strategic
points throughout the country and
there is not Maxwell dealer who can
not be supplied with parts within
twelve hours notice.
The Maxwell company is taking this
step after a thorough investigation
and experiments extending over a long
period of time. The one-ton truck is
the result of the best thought and the
best effort that an efficient organiza-
tion is able to put into it. Maxwell
engineers have spent two years in eX-
perimenting and observing, with the
end in view of building and marketing
d sturdy, low-priced truck that will
serve the needs of the largest number
of users.
In designing the Maxwell truck, the
Maxwell engineers paid special atten-
tion to simplicity, because this truck is
designed to meet the most diversified
requirements - to serve successfully
the small as well as the large user.
The engine is of bloc design, the
same engine that has enjoyed such
conspicuous success in Maxwell cars
This is the engine that holds the
worlds nonstop record of 22,O22
miles.