Daily capital journal. (Salem, Oregon) 1903-1919, 1917-07-28

IL is less spectacular work to feed
: the world than to fight a nation IS bat
: tles-but after all no less important.
And in our government s recognition
of the soldiers of the soil-the new ma
tional movement for bigger, better
erops-Uncle Sam has proved his pre-
: eminent wisdom.
Americas All Right
'My message to you from the Great
West and Northwest, the land of pro
dueing farms-the country where food
stuffs in natures making stretch from
horizon to horizon is, that America 3
lall right.
i The Northwest, the Zone of P1en-
I ty.' alone, in normal times, with q
/ population only 8 34 per cent of the
total population of the United States,
products 81 per cent of the total agri-
cultural output of the entire nation 1t
produces about two hundred million
bushels of wheat year, so per cent of
the nation Is total; 32 per cent of the
rye; 81 per cent of the oats; - per
cent of the barley; it mills 3Ss per. cent
Of the flour; it raises 80 per cent of the
nations flax. l am sorry cannot say
! 80 99-100 per cent Twenty-Five per
cent of the nation Is bread IS spread
with butter from the Zone of Plenty +;
This is the Northwest s average rec
ord to-day It will establish a new
and greater one tomorrow. God s soil
and rain and sunshine and. MAPS i'm
dustry in the Northwest are setting you
an example. They are doing business
as usual Minnesota alone. produces
90 per cent of the iron orc of tho
United States; Montana - per cert OF
the cooper and the NoItA9esc abeBt ~
per cent of the lumber.
"Why should you be less aggressiyef
But it is not enough merely, to grow
grain, to dig minerals from the earth,
to manufacture goods.
Economic, efficient merchandising
and marketing distribution methods
are vitality necessary at this time.
Believes In Advertising
Advertising activity today has a
double duty. And hope one result of
this Convention viii be the acceptance
of a double duty representing the ad-
vertisers and the advertising men of
the country.
''The first duty is economic effiei-
eney in the marketing of whatever we
have to offer, presenting our PROPOSE
ton clearly, pleaangfy, and trGthuliy.
The second duty is to Yeflect in our
campaign and in every public, way pos
tible the right spirit Of American busi-
ness optimism.
PERSONALLY 1 believe in advertising
first, last; and all the time. This is.
mo statement founded on exterior OBJ
servation. We have felt, the results of
advertising in colonization. work-in
building up farms, trading centres,
cities in the great new country through
which our railroads ran. .,
1--WE have absolutely demonstrated
what the application of advertising to
certain, definite territory viii do.
We have taken the surplus population
of the East to the vacant hands of the
West. We have lately proved to our
satisfaction that anything desirable is.
advertisable, whether il be an article
of food, national bank, or a national
park
81 have learned through years of ex-
perienee that transportation is quite al
specific unit of merchandise as is a
carpet tack You can sell vacation plea
sure, the joy of perfect journey, the
y
lust as you can other worthwhile
goods--by advertising.
1--WE have utilized this great modern
force and used it economically. We
have found that results considered, ad-
vertising has been one of the greatest
and most helpful forms of possible co
operation ,,
"Bear in mind that advertising is an
economic factor in facilitsting distri-
button, eliminating resistance, and add
ing sales,power Just where and when
it is needed Without disparaging the
commercial spirit of other lands, I can
say that the idea of real ad-
vertising was born in our country.
"In. America it has developed its
efficiency. Here - is. meant
to do things and does do things. So as
advertisers, as advertising men, let US
show the world that our belief in the
object is not skin deep,
but that it goes through to the bone
Let us live up to the rich possibilities
Of our Agricultural Empire. Let us
keep our mills going and our men
Let us advertise to stimulate
demand and keep courage strong.
GAN that the business of America
needs is confidenee-eonfidsR in its
future. America s energy, aided by
he forces and the agencies which you
,epresent, is equal to the triumphant
mastery of present conditions; more
han adequate to turn even war int@
IN engine of national growth, and OF
/ new and greater national develop
nent 81