The Goldfield news and weekly tribune. [volume] (Goldfield, Nev.) 1911-1947, 1917-03-24
GOLDfIElO HAS
big CITY" STORE
NEW MERCANTILE DEPARTMENT
OF CONSOLIDATED OCCUPIES
NEW QUARTERS


dated Mines company vas in it's new
quarters TINS morning bright and
CHEEKY, spick and span, and every
body, while he hustled, rejecting the
every visitor who went came away
with pansies or carnations or violets
or other flowers that added to the
cheer of the place and carried it be-
yond to the homes of it's patrons.
While workmen were still putting
ing touches in the order rooms, the
big sales room was complete. And
it is a modern up-to-date big city"
store. In the center was the fruit
and vegetable stand, presenting a
display that reminded visitors of
the exhibits in the agricultural and
horticultural halls or some of the
state buildings at the recent exposi-
tions. On three sides of the room
the shelving presented other equally
attractive displays of canned and
package goods.
Inc DulluluS Is ~ ny IOV, VI
stone, with basement under the en-
tire building. The sales roo is
80 by As feet, with so feet of plate
glass on Main street and extending
about Is feet from the corner on
Hall street. 1t is probably one of
the best lighted rooms to be found
in the state. For artificial light
new fixtures have been installed for
the indirect system. The room is
finished in white. New equipment
for a cash carrier system has also
been installed.
The remainder of the first floor is
occupied by the order department,
where orders are assembled for de-
livery. This department occupies
two rooms, one devoted principally
to bulk goods and the other to pack
age goods. The basement, so by
100, is used for surplus stock and
storage and for the refrigerator or
cooling plant. A freight elevator
runs from the first floor to the base
ment.
The building, if originally con-
structed for the purpose it now
serves, could have had but few i'm
provements in the way of arrange
ment and very little has been neces-
sary in the way of remodeling. The
interior of the entire building, how
ever, has been overhauled, thor
oughly renovated and r%epainted.
This new departure on the part
of the company, involving the estab-
lishment of this store, has attracted
the attention of mining men at
many points outside of Goldfield.
The store is already known through
out the state and beyond the Dor
ders of the state.
it was established to meet a con-
that was rapidly growing
worse, so far as it affected the con-
sumer. Not that any dealer or deal
we're accused of extortion, but
the cost of doing business as the
business was divided, added to the
increased and constantly increasing
wholesale cost of the articles that go
to make up the family Harder" and
household supplies, were encroach-
come. The rrrt of six store rooms,
the lighting. tie heating, the main
tcnance OF these rooms, the opera
ton and upkeep of delivery wagons
covering the same routes, the en-
o. more than the neces-
,o..,r CJorl-c nnI 1n1iunru man an1
the time and service of proprietors,
the losses due to bad credits and the
of certain customers to pay
their bills-all these items of loss
and expense had to be, and We're,
made a part of the price the con
paid.
The business, as it existed, had
been established to meet the needs
and requirements of a population
much larger than Goldfield now has.
A readjustment has been expensive,
not only to those in business, but to
their customers. That is, in sub
stance, the view that has been ex-
pressed to the Tribune not only by
dealers themselves and former deal
ers, and by travelling men who sold
to them, but by consumers and men
in other lines of business.
The management stated when the
business was opened six weeks ago
it's reasons for this departure, name
ly, that the employees wanted it and
asked for it and the company could
do it without loss to it's treasury and
without profit to it's stockholders. A
petition bearing the signature of
practically every employee prompted
the new store.
Goldfield is ~distinctively a mining
camp of homes; men of families
have preference. These were the
men who were feeling most keenly
the advance in the cost of living.
An officer of the company in touch
with the employment of men and the
changes that take place, told a Trib-
une representative last week that