Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1917-12-22

sailor ashore after six months De-
fore the mast, this season ne mas
his smoked glasses clapped TO MS
lamps and less costly practical pres
ents look large to him. The riotlous
DAYS of old when million dollar gifts
were a mere bag-o-shells are BEL
giumed.
But the spirit OF Christmas IL In the
= air and Santa Claus 10 not proving
forsetful in the least, and while he Is
buying smaller presents for his clients
he Is looking for quality as well as
Hoof Med prices.
Ale9fr OF his storehouses, particu'
larly nose on Fort street and King
street near the spot where the two
streams Of asphalt cross, brings nome
the fact that Santa 10 not stinting IN
spirit even II lie 10 stinting MS
sheckels. ~
On the whole, the majority OF Ho.
nolulu merchants report the Christ.
mas trade better this season than last
year, and the remainder report II pet
ter than they expected 1t Wonld %
after Uncle Sammy shouldered his gun
10 make the Hun do little run, ana
a 4 result called upon good Amerf
cans to look up the meaning OF the
; word thrift" and carry out the WORD
to its full meaning.
stores handling children's toys are
Of course doing all the business that
their enlarged staffs can handle. The
children don't know that there Is q
n war IN Europe and youngster has
enough troubles of his own without
worrying over those of the grown up.
The boy must have his roller skates
and his automobile, and the little girl
must have her doll and dolls dishes
and as Cor the strife overseas the
youngsters are ready to say IN ais
gust eOh, Hang the Bochei
Next n line OF big business for the
season come the novelty and photo.
graphic stores. Folks who last year
bought BIZ presents galore are con
tenffns themselves with Christmas
cards. and photographs and hence
these lines are carrying all Sthat me
traffic viii bear.
Running q close second are the
drug stores. Now dUn't ask why
dri1F store should be selling so many
drugs az Christmas time. The mod
ern up-to-date civilized drug store car.
RES drugs because-well, because
somebody has to carry drugs. Apart
from drugs. the drug store VIII sell
about anything from q hair pin TO a
harvesting machine or an aeroplane-
that Il q 10th century drug store VIII,
ana Honolulu drug, stores are right.
upl 7nhe-split-secon when It comes
10 Modern improvements. Perfumery,
toilet ware and candy are the selling
cards In drug store. and while some
old foozles and maybe Mr.. Hoover
might consider those things Injuries,
no young lady in her right mind but
viii vehemently declare that such
things are not Injuries but 'pesolute'
necessities and therefore practical
presents.
Thirdly come the jewelry stores
Now here is plain case Of luxury one
would think, and yet there Is lot to-
be said In support Of jewelry stores.
They sell great many things which
are not luxuries and what Is more
this year they are not pushing luxur'
ious articles, but inducing their GUS
toners In every way to remember that
these are war times and that diamonds
while good investment are not bet
ter than Liberty bonds. They are put
tine forward umbrellas, silver ware
nnd other useful and necessary
articles and folks are taking the hint.
Then there are the shoe stores.
Surprising as Il may seem, lot OF
santa Claus supporters are patroniz-
ins shoe stores for presents this year.
Not for high priced, fancy shoes. but
for slippers, boots and heavy wear
feathers. With the shoe stores run
The mems wear and lady wear stores
which are both doing good business
in ready wear garments The ten
dency as reported by these stores Is
for quality as well as favorable
prices.
Following these come stores 81
other kinds, such as music stores,
hardware stores. meat markets.
arocery stores and stores not generally
classified on account Of their wide
variety of goods. ALI are doing good
business together with Honolulu's de-
partment stores.
Below WIN be found q list of the re-
ports collected from stores OF various
kinds on the subject Of Christmas
trade:
JEFFS FASHION co.--"our trade
this year Is not merely as large but
much 2xrger than last Christmas sea
som 1en though the tourist trade that
has Always been counted on for con-
siderable portion Of our business is
smaller. one thing especially noted !
in the present trade is the fact that
customers are buying the more staple
articles In preference to what might !
b called the gay or gaudy lines. We |
are especially busy with war bride"
garments, a. 50 many army weddings
have occurred this season.
b. F.. ETiLERS & CO.-DepartmentI
Store Too busy doing business to
tell about how much we are doing.
Looks bigger than last year, but can't
ten ret. Better. than expected
SACHS DRY GOODS CO. Ltd
1--WE have had larger volume OIL
business by far this season over last