The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1917-03-14
NEW YORK WOMAN
WINS IN BUSINESS
Mrs. Lochner Surpasses Men
Rivals Despite Home.
(By Nixola Greeley Smith in the New
York Evening WORLDLY

(By Nixola Greeley Smith in the New
York Evening Worldly
Some people in Wall street say that
Ellanora De Graph Lochner makes the
largest income of any woman in New
York city.
Mrs I.ochner has bought and sold
real estate all her life. She added in
surance to her activities four years
ago.
A short time ago Mrs. Lochner won.
over 40 men competitors. a gold medal
offered for the agents who brought in
the largest amount of paid for in
surance during 1916. She is the only
woman member of the Underwriters
Society of New Yory city. She is mar
ried and keeps house in an lS-room
home in Flatbush and is an active
member of several clubs in New York
and Brooklyn.
She plans her household schedule
every day, puts up her own preserves
and does her own marketing.
Seated in her private office, this
fine alert woman in middle life talked
to me of the qualities which she con-
siders essential to success in business
She was dressed in a dark tailored
suit and a silk blouse, and one of the
first things we discussed was the
elaborate dressing of the downtown
girl.
Dress Is Important.
There is a good deal in the criti-
cism we hear" Mrs. Lochner said. i
have insured pretty nearly all the
women executives in Wall street.-The
women who have the hiring of other
Women-and they tell me the hardest
thing they have to- do is to find girls
who dress smartly enough to please
the conservative firms for which they
work.
MANY women looking for employ
ment fail to get it because of over
dressing" Mrs. Lochner added earn
estly. "And nobody is fonder of pretty
clothes than T.
Besides sense enough to dress ap-
propriately what quality do you con-
slider will do most for a girl in bust
ness?" l inquired.
Honesty" replied Mrs. Lochner
promptly, ''the personality that con-
vinces, the character that inspires
trust find in my own business Of IN
surance that half the battle is con-
vincing your prospect that you are
telling the truth. l think insurance
offers splendid opportunities to women
provided they have honesty and per-
severance But believe that it is no
use for a woman to undertake any
business unless she intends to play
the game according to the rules"
Home Need Not Interfere.
"There is another aspect Of business
life for women ! remarked to Mrs.
Jochner You have been in business
all your life. You are married and have
children. You have a home. Have you
found that your outside activities in
terfered with your efficiency as
mother and homemaker'"
Not in the least" Mrs. Lochner an
swered. when my children We're little
! made them my main care. For few
years l did little work but writing
which could do at home.
IN the past, women" Mrs. Lochner
concluded, have worked without dar-
ing or initiative. But | find a new
spirit among the women and girls.
They are not content to stand still,
earning the same salary until they
marry. They don't dream of marriage
as their only goal any more. They
want to advance, to succeed, to make
good just like the young men. And
no barriers can resist that spirit
long"