The Ontario Argus. (Ontario, Or.) 1???-1947, 1917-11-29
CLEAN STORES
ATTRACT TRADE
Dust a Parasite That Eats
Into Profits.
SHOPPERS DETEST FILTH

Many Merchants FaH - Onderetand
Value ef Hastily Arranged Exhibits.
cobwsbs and Trade Dent M,s--Up
TO Date Retailer Uses werdlsss Lam
ausas In Fine oissIsy.
copyrighted. 1914 by Thomas J. suIiivAn.l
Cleanliness II next TO godliness and
II indeed n duty. Even from the
body's purity the mind receives secret
aympathetic aid.
so great ls the effect OF cleanliness
upon man that Il extends even 70 his
moral character.
Virtue never dwelt long with nith.
nor do I believe that there ever was q
person scrupulously attentive 20 clean.
liness who was q consummats Villain
But cleanliness In commercialism Il
the most 10 be admired.
Not Sufficiently Astrsetiv<
An unclean. a disordcriy store can
not hope To make a big success In
these days OF advancement One of
the principal reasons why rural esn-
sumes have gone to the largo city
stores and retail mail order houses Ia
because some OF tho home stores have
not been sufficiently attractive. They
have lacked both In orderiiness and
cleanliness.
The successful merchant II the one
who not only keeps his store up 20 the
point OF n mans idea OF cleanliness.
but also up 10 the woman's standard
OF perfection. and. strange as II may
seem. dirty people do not like 10 trade
In a dirty store and a cleanly person
will never trade In a dirty store n he
can help II. and the chances are a hun.
dred 10 one he can help H.
The retail mail order houses show
In their every move thorough recogni-
tion OF the fact that woman has be-
come the purchasing agent for the
American home
The successful merchant Is the one
who has discovered what women want
and I'm what form they want IL dis
played.
Women Enjoy Looking Around.
A woman enters a store much as a
man enters a theater-both are willing
TO be interested Women enjoy look
ing.
The store which makes looking east.
est and its display the freshest ana
most varied goes long way toward
inducing her 10 connne her shopping 20
that one store.
The success OF retail mail order
houses proves that shoppers enjoy
leisure IN their inspection Of goods
which they propose purchasing, as
their immense catalogues are but dis |
play OF their wares and can be studied |
at leisure and ideas formed as 10 Just |
how the actual goods themselves would |
correspond with the attractive Illus.
trated display,
Beauty commonly produces love, but |
cleanliness preserves H. Age Itself Is
not unamlable while II Is preserved
clean and unsullled. like piece OF
metal constantly kept smooth and
bright, which we look on with more
pleasure than ON a new vessel canker'
ed with rust
Must Use = wordlsss Language
The catalogue house Is hundreds OF
miles away. asks payment ~ advance.
causes the consumer endless delays, !
talks In print about mere pictures OF
goods. but In spite OF all these disad-
vantsses II does interest and convince
By means OF lis displays In its cata'
logues aud the opportunity OF the shop
par 10 shop" undisturbed
The up to date retailer Is persistently
asking people 10 buy his goods. not by
constantly boring them with spoken or
written questions. but simply by the
method ana manner In which his goods
are displayed
His goods must talk for him. and
talk eGectually. ana the language must
be wOrdless.
But the pulling power OF price aud