Arizona republican., 1917-02-08
F ANGUS EXPERT
To AID VALLEY
IN MARKETING

When James II. Collins reaches the
Salt River valley on February Is, to
spend a year here in making the first
complete marketing survey in the his
tory Of The government under federal
auspices, Phoenix VIII greet one of the
best Hnown efficiency experts in the
coGntry. Mir. Collins is considered a
man who ranks with the greatest of his
kind in the world and that he will be
of great aid in helping to solve Salt
River valley marketing problems, no
student of forward looking civic ana
business movements, can doubt for a
moment.
Cooperative marketing is the ulti-
mate in efficient selling of products.
II means the bringing together of the
man who has with the man who needs
1t has made possible the southern cal
ifornia citrus profits through the
establishment of demand for Sunkist
oranges and lemons and il is doing, and
viii DO more than ever, for this state.
Ihe government pays hall OF the cost
of the survey, the state university has
made a liberal contribution. Citizens
have done the rest and the Keen inter-
est the section takes has caused the
secretary OF agriculture TO detail Mr.
Collins from important government
work to this new duty IN the salt River
valley
James II. Collins was born in Selma.
Fresno county, California on January ,.
1889 lie received his grade school edu- Z
cation IL the public schools Of Du-
buque, Iowa. was graduated from the
Fort Smith, Arkansas high school in
1908, and spent one year in the pro-
ducing districts of southern California,
returning to Arkansas in the summer
Of 1909.
ON june 20 1913 he received the de
gree of r. :. in agriculture from the
CniVerSit OF Arkansas and serve ed as
field investigator for the Arkansas
agricultural experiment station in 1913
and 1914 His education has particu-
larly fitted him for general investiga-
ton work in view Of the fact that he
specialized in agrOnomy and animal
husbandry during hs college course,
while his subsequent experience has
touched almost the entire field of hor-
ticulture
He has on several occasions visited
the irrigated districts of the west ana
on two occasions visited Maricopa
county. 50 that he is fairly conyersant
with the economic and comUerciai
problems of western irrigation agricul-
ture. He was appointed as scientific
assistant in the off e of the United
September 1914. proidoted to assistant
in market surveys on July |. 1915. and
To investigator in market surveys Jan
nary l5. 1917 He has been associated
with the Unconstitutional work carried
on in connection WIN our survey OF
marketing methods -dr costs. and has
been one Of the leaders in the install
lation and development OF our tele-
graphic market news service on perish
able fruits and vegetables in connec-
ton with which we nave established
branch offices in numoer of import
ant markets and operated temporary
Held stations IN between 80 and 60 pro-
ducng areas IN each season.
las work IN this office has consisted
Z a very wide range Of assignments.
Including investisationai work in sey-
eral of the largest wholesale terminal
markets. field work in producing ter
rtOTy including periods OF crop move
ment, and administrative work in
Washington in connection with our tel
egraphic market news service. lie has
visited 40 states in the course OF his
studies, and his observations have
covered the commercial distribution of
agricultural products under many con-
ditions. He has probably been in closer
touch with the various lines of activi-
ties covered by this office than any
other man whom W could spare for
this work He is also thoroughly CON
yersant with the wo.k which we con-
template for the ensuing year. His
work has required The exercise of con-
siderable initiative and discretion in
handling matters involving department
and office policy and in the establish
ment with relationships with the trade
in order to secure Inc maximum bene-
fits OF all parties interested.
He is distinguish by unusual YER
satility and adaptability and for his
, keen perception of the scope of investi-
CATION and his appreciation of the
values OF the various interests relating
10 and affected thereby. He is JOINT
author of department bulletin No. 266.
f'Outlets and Methods OF Sale for Ship
pers Of Fruits and Vegetables" and
bulletin 80, 267-"Methods Of Whole
sale Distribution Of Fruits and NeEe-
tables On Large Markets" lie is now
, preparing for publication data relative
10 various crols secured by surveys
Of important producing areas and
marketing centerS.
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