Putnam patriot., 1917-08-03
FORD CARS
 NEW HOME
Will Be Fittingly Opened Saturday Ev. ening with Big Display Preceded
 by Street Parade
Elmer Automobile Company Add Putnam 10 Their List of Exclusive Ford
 SaIesr0Oms

The Elmer Automobile Company,
 with headquarters in Hartford, has se-
 lected Putnam as center from which
 to distribute the Ford automobile in
 this section and for some weeks past workmen have been engaged in re-
 modelling and renovating the old Pal
 ace Garage, 9S School street, nearly opposite the Israel Putnam school,
 and this week complete stock of Ford
 machines of all descriptions have been
 assembled in the new quarters togeth- CT with complete line of Ford parts and accessories.
 Saturday evening at 5 o'clock the
 doors will be thrown open to the pub lie and cordial invitation has been | extended to everybody in Putnam and surrounding towns to call and inspect the company's latest exclusive Ford salesrooms, the seventh to be put in operation.
 Preceding the opening a street pa.
 rade of Ford owners will take place.
 The line will form at the corner of Providence and Elm streets and pro.
 ceed through the business section to
 the Ford headquarters. There will be
 music, souvenirs for the ladies and an opportunity to inspect the new prem, ises and local home of the Ford car, to
 see the various products of the Ford Company, and 10 gain some knowledge
 of the vast amount iof business the
 company is doing in Connecticut.
 Included in the exhibit will be full
 line of Ford carsi nine in number, in-
 cuding open ears, closed cars and trucks; also working chassis known
 as the aGolden Chassis hich, while not really solid gold, Is very valuable product to owners end as far as eff.
 ciency and economy are concerned it carries the same style of motor that is
 being used by over 1000 ,000Oe0 Ford owners throughout the world. In opening the Putnam branch the plan of exclusive Ford salesrooms is
 being extended following out the idea l of the Ford Motor Company of having | their large distributors place branches l in most of the prominent cities of the
 country. Besides the complete line of
 cars there will be several thousand dol 1 lars worth of Ford parts at all time in stock assuring prompt service for Ford
 owners which will be greatly appre-
 ciated by the thousands of drivers of | the Ford in this section.
 | The Putnam exclusive saleSroom
 and service station will be one of
 chain of seven such stations which the
 Elmer Automobile Compsny operates in Northern and Eastern Connecticut | besides their twenty one sub agents
 under their jurisdiction. It is com | plete and efficient service in the sec-
 ton of the state covered and is the | most complete organization represent l ing an automobile manufacturer in
 this territory.
 The headquarters ot the concern is l Hartford. The branch salesrooms are located in New Britain, Torrington, | Winsted. South Mancheste and Willi- 1 mantle. And now comes Putnam to
 add to the broadening field of this sue
 cessful enterprise.
 The Elmer Company and its many agents have disposed of ,, ,2S5 Ford cars the past season, ending Aug lst. This shows an increase of 100 percent over l 1916 when the company disposed of
 1.l40 cars. The volume of business
 represented, including parts,' was over
 Sl GOO, ,000 the past season Taxing 1 into consideration that this amount of
 business is handled by one man, MT. 1 Elmer himself, with two assistants, Il
 is remarkable business But 10 ouote MT. Elmer: "There is no credit | due anyone but MT. Ford as It IS MT. | Ford and Mir. Ford alone that nas
 made il possible for automobile dealers to have an easy selling proposition | for the Ford really sells itself" "The public fully realizes" says MT. | Elmer, athat MT. Ford has given them 1 the best value on the American mar ket and when it is considered that the price of a Ford touring car, sooo, IS practically the price of a two-cyhndef
 motor cycle it goes without saying | that il is the best value ever oHered' A very few people realize thai AIT.
 Ford is practically the one man ou' oi 4l0 manufacturers that did mol raise