The Washington herald., 1917-04-06
NAHIN ADVERTISING CO.
lHAS CHANGED ITS name
big Publicity Concern Now Known as
William Il. Rankin Co.

dig EuDuclIy Noncern NOW hnoWn as
William H. Rankin Co.
Chicago. April 6-The simple announce
msnt that the name Of the Mahin Adver-
ttsfng Company has been changed to
William H. Rankin Company really
writes q new chapter In advertising his
tory in America.
For nineteen years the Mahin Adver-
Using Company has been constantly de-
velopfng. William II. Rankin became
vice president Of the organization eight
years ago, during which time the volume
Of business handled more than doubled.
bringing to II valuable fund Of practices
experience gained in effective work in
magazine. farm paper. street car, news
paper and outdoor advertising. Mr.. Ran
kin stands today as the modern type of
advertising man-one who regards his
business as great profession and ap-
! plies TO 1t the principles which he has
found to be fundamental. Still under 40,
his success shows what native ability
and determination will do for the indi-
Fidual who studies and works intelligent
y. In 1908 he started in the newspaper
BUSINESS as secretary to general manager
pf Star League OF Indiana.
A year ago in February it was an
bounced that Mr.. Rankin and his asso-
ctates had purchased the capital stock
Of the company. Under the new direc-
torship the expansion and growth Of the
company's business has been greater for
the past year than in any other year
OF its history Consequently 1t was nat
ural that the complete change from the
old order Of things should be accom-
plished by the adoption of the name OF
its president as the title Of the organ
ization.
The directors and stockholders Of WILL
lam H. Rankin Company are William H.
n
vice president, and Herman A. Groth.
secretary-treasurer. Mr.. Nesbit has been
a member OF the organization for over
seven years. He organized its copy stan,
and today in addition to his duties as
vice president gives his personal super
vision to the varied details incident to
the building Of the large campaigns pre-
pared for the customers of the company.
Mr. Nesbit is recognized as one OF the
most finished and result-producins
RfiteTs of advertising copy in this coun-
ny, and his ability in this respect Is cou-
pied with his editorial faculty of inspir-
ng others to produce forceful adver-
isements Mr. Groth is rounding out
is seventeenth year in the organization.
ie Is regarded as one of the best imam
ial men in the advertising agency busl-
hess and a leading authority on trade
analysis and the study of market condi-
hons in the country. Under his direc-
Z the company has been developed until
now numbers over 1.600 trade report
ers, who are located in all sections OF
khe country in the service Of the Gus
omers of William. H. Rankin Company.
Success by Teamwork
The success Of the new organization
attributed to the policy Of team
work" which was perfected when the
new dictatorship took charge. To buifd
~ hn nj wide
v known advertising experts have been
dded to the staff. Among them are
Robert E Rinehart, at one time with ].
walter Thompson Co.. who is in charge
# the New York office; Fred H. Rails
on, formerly with Butterick Publishing
%, y w. Aver & Son and Lord &
rhomas; r. J. Mooney, formerly publish
n of the ChicasO Inter-Ocean; ]. NJ.
,obb formerly of System Magazine;
Harvey Conover, formerly with the pro-
motion department of Thomas Cusack
% outdoor advertisers: F. C. Conover.
Formerly with George Batten Co; c. p.
johnson, formerly vice president oil
NiahoIs-Finn Advertising Co.; and J. W.
.olte, formerly of Lord & Thomas, and
nore RECENTLY with Sears Roebuck & Co.
The organization numbers a hundred
beople. The business Of William H. Ran
Kin Company has a wide scope-some-
hing greater than the activities Of the
ordinary advertising agency. Its work
has been along creative lines, specializing
in newspaper, magazine, farm paper,
foreign language newspapers, trade
paper, street car, billboard and outdoor
advertising Because Of the creative work
Zone by this agency and because OF the
fact that they spend major portion OF
the percentage allowed them as whole
.ale dealers In advertising space in SER
ytce to advertisers, 1t Is possible for
advertisers to place their advertising and
secure the service Of this agency at little
q any increased cost than II placed
direct.
The ability, experience and skill de-
handed of the heads OF the company and
ali members Of the organization may be
estimated from the fact that it prepares
md handles the advertising for such well
Known advertisers as the B. F. Goodrich
Company, Marshall Field & Co., Haynes
Automobile, Moline knight, Automobile.
wilson & Co., Thos. z. Wilson & Co,
SoAler Company. Meade Cycle Company,
arnation Milk, Baker-Vawter Co., Balti-
more and Ohio Railroad, r. c. NJ. & St
P r. R.. Grinnell Gloves. Alabastine,
owe Bros. Paint Starr Piano, Chicago
urface Lines, Canadian Northern Rail-
Dad. Purity Oats, Bush Motor Co., Perry
Luto Lock. Albrecht Furs, Hewitt-Lea-
runck Lumber, Hoover Sweepers, Kerney
Manufacturing Company, Schulze's Bread
nd many others.
During the past year Mr.. Rankin ha.
pne unusual work as president of the
Testern Advertising Agency Association
Is election to that office was a personal
fbute to his ability and standing with
y other leading agency men Of the
fest.
Mr.. Rankin's tact. enthusiasm and abil-
to have even competitors place their
nndence In his Judgment has created
much better feeling among rival
encies. The attendance of the agency
beting has more than doubled and today
membership in the Western Advertising
kency Association is looked upon az 8
knchise much to be sought for and afte,
ce received means that such agencies
vs an Al standing with publishers ad.
rtfsfng mediums and advertisers alike
he Offices OF the VIM. H Rankin Co.
at 1N South Michigan avenue, Chi.
and = East Twenty-sixth street