New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-23
Ads to Help u. S.
Dispose of Big
War Bond Issue
Publicity to Urge AmerI-
cans to Subscribe to Loan
of $5,OOO,OOo,OO
Newspapers to Assist
Magazines, Streetcars and
Billboards Also Will Be
Used in Campaign
Newspapers to Assist

Washington. April %. A nation
wide advertising campaign Of extraor'
binary proportions has been decided
upon by Secretary McAdoo as the most
effective means of disposing quickly OF
the $4,000, 100000 bond issue soon to be
offered TO the public
So many patriotic offers Of aid have
poured into the Treasury Department
recently that practically every method
Of publicity in the country will be at
:he governments disposal, without
charge, IN helping to make the issue
success
Newspapers. magazines. streetcar ad-
refreshments. even the billboards. soon
may be proclaiming the issue IN big
tyne and summoning every American
to do his duty to his country by sub
scribing. Large advertising agen-
cies have offered their services, free
Of cost, in writing the advertisements
and otherwise aiding in the campaign.
Little Paid Advertising
Many newspapers have opened their
advertising columns, with no charge:
Officials have welcomed such offers ana
expect others Of similar nature:
There will be no general campaign oil
paid advertising. lt was SAID authoFl-
tativelv tonight. nor the incurrence
Of any items Of expense whatever mat
are not absolutely essential. The Ad-
ministration's desires that. the issue
may be placed at the least possible
cost.
Five million dollars will be available
for all items of expense, including the
high priced distinctive paper upon
which the bonds will be engraved and
the mechanical and clerical expense IN
cidental TO their issue. A force OF APP
proximately 900 persons will be added
to the Bureau Of Engraving and Print
ing. already working night and day to
meet the present heavy demands OF the
government, and at least 200 clerks VIII
be employed in the clerical work IN
cidental 70 the big bond issue. This
force will be obtained through the Civil
Service.
The appropriation Of S5000,000 is
one-tenth of ] per cent OF the issue.
For meeting the expenses OF issuing
the 100000 bonds first authorized
i'm the war with Spain an appropria-
tion of one-ffth of l per cent was con-
sumed.
Many Offers Of Aid Received
Offers Of assistance have been re-
ceived from many unexpected sources.
Department stores have offered not
only to accept subscriptions, but to
I solicit them, and in some cases. to
make subscriptions easier for their
customers by buying bonds outright
and accepting instalment payments for
them. Express companies have offered
the service Of their money order de-
partments free. Chains Of stores deal
ing in various commodities have asked
if they might not be authorized to re-
ceive subscriptions.
Patriotic societies, civic organiza-
tions, fraternities and hundreds Of in
dividuals have urged the departments
to permit them to conduct an active
selling campaign. The chief burden Of
distribution will devolve upon the
banks, and it is likely that all financial
institutions with good standing which
apply will be authorized to receive sub
scriptions.
There probably will be az least $780,
600 places in the United States where
bonds may be purchased. These in
clude banks, state and national trust
companies and private institutions, IN
ternal revenue Offices, customs houses,
and the long list of postoffices. Every
governmental agency of tax collection
probably will be authorized to accept
subscriptions and similar authority
may be given to many private enter
prises Of repute.
Travelling Men to Sell Bonds
Large employers of labor have sig
nified their intention Of urging their
employees who can to invest in the
bonds. In some instances fraternal or
carnations have decided TO use their
machinery as clearing houses for sub
scriptions Of members. Offers have
been received from travelling men who
want to do their bit toward helping by
selling the bonds as a side line.
Indications are that the big issue
may be offered to the public by June
l and that the interim will be devoted
largely to advertising. Should one sug-
cestion before the department be
adopted. as seems likely. subscribers
will be given thirty days in which to
make final payments. This would make
the proceeds available for the govern
mcnt about July /.