New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-09-09

by the eoPy Of onS merchant who advertised suits wraps
which shows @ marked the dTatieme OF two
stores 00 w6iS5 9F C na R night be we'll
The Tribune itself This is simply suggestion d" the ADVERTISEMENTS
may De nO" CRAFT Advertising Manager Louis Star
We are very glad to the basis of statement OF
lust where estando o comparative price advertising
the use of comparative prices does not necessarily
questions of absolute honesty dishonesty as does the use Oh
deliberately misleading statements we are @ %
tSm p second because s they may be misleading
a deceptive third because they to easy abuse in the
So far appearance of this advertising The Tribune il, fGn
cened have made practice to watch sTe9 S
publish prices are fonf Sar That the Ri
Pr k F 9oSs ifS Ga in gGd ese our
question previous experience with his methods and
Which Mr. Crafts letter refers for example caters s to
gh class TRACE and e suit aT $50 at the BEGINNING Of the
Sr to another Year would this garment Of
passing style the value the early spring that IT haa .ne
aStuay reduced to the degree mentioned advertisement There
6 GrS 6 Ee n Sf sa P Pa $5o w0S $3.50 # worth
y se the rPa5 IS "6g @srd9E
cnce if not by actual statement. 49,.
,,uf B T n d p p its readers with its guarantee
If dissatisfaction results from tins or any ptnfT Ga e Teund on Just
claims he does not think that he should refund The 0uHe is eaGs
Merchant unjust claim and the customers dissatisfaction
The T6qne does accept adgTgg a 6s may he @
guarantee advertisement that quotes [ea prices Of Con
rarave price comparative value advertising without investigation
the LaTt The Tbu6e is covered by its refund policy
This Is point on educational campaign order
rather than the arbitrary exclusion advertising columns Of all
9 o,5 Of P [% p DeG % reader on an
paraye prices given taking that much attention from direct
Some day merchants will realize that in publishing such prices they are
XrARNEsIs claims to cure rheumatism preparation consisting
essentially laxative ard dash Of red pepper Inc
refuses beer containing about per cent OF aco ana
psadox even though peraad himself that he's taking for his
TR advsi1g Of this 4osum with testimonials which
decorated pofqsey with realistic pGGgraPhS one pc one Might
lady used to employ these artificial means OF oomGGn BH
logic isn't it? It's like getting par OF @ e%s nroy
3 3Ba on 5SsGaS SSi IIo3 nda6
m B 95 nm naaar ps four a5s 9 honest hate
impossible to resist the temptation grnnng at the fes Gl
"aT alcohol vares of the legitimate befuddinE
In the Advisors infancy following paragraph appeared the
3 y % so. r3s jn 5sms a" to the
P A5s~ 'a[ caH 1ar.ne.ss IS das"
grown many since them but opinion of Var
IF ALL customers would be far to
preach to merchants gospel adjustment policy. Miss
House. q mo n SB r 0 @ addressed n the nP% YORK
beg call your attention the fsSt that s 9SeF store PONCE f%
After ws.5@F sSmG the %'S Ss'1 M TsfSrned With
3 ' fs dyed TO Waists s ao
Of S p6Ssss d aS8o well as you that ongee
you 5Sa ac s' said I9 %sis so by nsS on
disclosed that practically
guarantee wash silks garments this price and that the
could be expected at SZ9o
bou be had these low which aunder ana
wiling
blame the
retailer if they do not good service.
interview finally arranged between
of Miss r. Tribune
gator appointed time Miss appeared bringing the waist The
of
dnged heey from the sleeve had been Numbered several
complaint notwithstanding TINS
the that inherent defect the pOngehe quality
could be expected for the palde New York waist
the
blouse although The Tribune investigator in
Miss r.
another blouse the price that paid for the
row-diapidatcd pongee. &C.. m
Tribune does uphold unjust claims of this kind The policy
cf which adopted which
merchants based reliable statistics which prove that only
all
unreasonable Miss r.
ultimately refuse listen
kind would pasted
Adjustment Bureau
Buyers, keepers; losers, weepers'
strike a guarantee lady
1t printed the back of sales slip
and reads:
after of the contents found