davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1917-02-17
AUTOFUTURE Is
NOW ONFIRM
GROUND
OVER PRODUCTION IS NOT PROB
ABLE FOR SEVERAL YEARS

So much has been written rel. live
to the development of the motor cal
industry and SO many prophecies have
been ventured without proper consid-
Grafton of vital and controlling fac-
tors, that a clear and simple analysis
OF the subject may serve to dissipate
much of the unfounded. conjecture.
The automobile market IS tided
into two broad fields. First the rural
class, which includes all persons en-
gagged in farming and others in ,ari
Gus businesses who live in towns of
less than 500 population; second, the
urban class, which comprises all peo-
pie in any but farming pursuits, who
live in towns of 500 or more popula-
tion.
In the rural or farming mar et,
there are G,500,OO0 families. One mil
lion of these now own motor cars and
one and one-half millions are poor, ,illit-
crate, or Negroes, who for the purpose
Of this study may be excluded from
the prospective buying class. There
remain, then, 100000 farm families
who are possible automobile buyers.
100000 Possible Buyers
In the urban class, covered by 1900
towns and cities of more than 500 pop
iilation, there are about 100000
home owners of which number only
100000 now own cars. Accordingly,
there remain 100000 prospective
buyers iri this class, or total actual
unsold market, in both rural and urban
classes, Of 100000 possible automo-
bile buyers.
The accepted average life of an auto
mobile is about five years in the hands
of the original owners; and as the
man who once owns a car will not
thereafter be without one, we must
include the recorder market which in
the calandar year of 1917 will be
about 100000, this being 20 per cent
of the 100000 now in use.
For the year 1917, therefore, the
automobile business will face market
Of about 100000 possible buyers. MOI
more than 100000 cars will be bull
in the coming year, leaving a possible
excess market of 100000 buyers a
The beginning of 1918.
These figures are decidedly conserva
tive because they take no considera
ton of Q) any export outlet, (2) th'
people who have or will have two O.
more machines, (3) increased popula
ton, (4) increased prosperity, (5) j.;
million or more town and city fami
lies who do not own the homes il
which they live, but are we'll able t,
buy and maintain a motor car, C
the business houses, retail and whole
sale merchants who use thousands O
loadsters for statesmen, and many thol
sands more of delivery cars (regula
automobile chassis with commercial
Imperial Valley press., 1917-02-17

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Imperial Valley press., 1917-02-17

Sacramento, Feb. 16.-Supt. II. "A.
! French of the State Motor Vehicle De-
partn,ent has compiled comparative
figures of registrations and receipts
for the last three years. Taken IN
connection with the already heavy reg
istrations of 1917, they indicate that
CALIFORNIA; automobile registrations
will easily run over the 3oO,ooo marx
before the year is over.
The tabulation of the net receipts OF
all kinds of motor vehicles and licenses
/ also show that in three years the State
has turned over through the motor
vehicle tax for roads, both county and
State. approximately S5,OOO,00O.
In 1914 the number of automobiles
REGISTERED was 3.516, with receipts
Of 1888, ,7S5.25.
In 1915 the number of automobiles
registered was 1853, ,195, with receipts of
/ s2,O31,2o4. The increase in machines
was 4O,279, and in receipts S692,41s7o.
In 1916 the automobiles registered
numbered 232,44O, with receipts OF
s2.116,643.1s. The increase in ma
chimes was 6S,645, and in receipts $685.
259.1S.
The increase of 1916 over 1915 was
| 1Os. .924 in machines, and S777 7,697.93 IN
receipts.
From the figures compiled by Super
| intendent French it will be seen that
the number of registered automobiles
has almost doubted in three years. The
successive yearly increases Of s4o,279
and 6S,645 and the heavy registration
for this year indicate that the 1917
registration will run well over the aoo'-
900 mark.
Imperial Valley press., 1917-02-17
Inmates of cars owned in Minneso-

Estimates of cars owned in Minneso-
ia show that farmers possess 62,757, OF
52.7 per cent. The farmers gain is
10000 since November 1, 1915, or more
than 33 1-3 per cent. The possible
field for sale in Minnesota, the Dakota,
Eastern Montana, Northern Iowa and
Western Wisconsin is estimated at
216,936 farmers. The remainder of
the 433,S73 farmers have bought al
ready.
Imperial Valley press., 1917-02-17
100000 Autos in State by
End of Year, Says Official

The departments work is increasing
heavily, as shown by the receipts for
the current year. On January 81 of
this year the receipts were 81 $685. $685.
II, or $349,47O.57 more than had been
collected year ago at the same
time. The automobile registered by
January 81 of this year number IT,
402, or 1884 more than on January
81, 1916.
AS nearly as can be determined from
the figures, the average automobile fee
per registration in 1916 was $3.50 2-3
as compared to S11.524 in 1915 when
Imperial Valley press., 1917-02-17
Tire Sale Attracts.

Great numbers of auto owners are
taking advantage of the Norman tire
sale, according to Roy Norman
"The careful tire buyer realizes that
lie gets full value in purchasing from
any of the lines that l carry and those
who have been informed of this sale
are supplying their needs for the
summer" stated Mr.. Norman this
morning. The Moorman house spe-
cializes on Goodyear, Michelin and
Eendrie castings and tubes. The Hen
drie casing is guaranteed for 5000
miles when used on private cars, ac-
cording to Mr.. Norman.
Imperial Valley press., 1917-02-17

body), CD taxicabs and other cars for
public hire.
An important and noteworthy fact is
vouched for by well known trade
authority, which has been making a
careful analysis of the comparative
nature of automobile service. 1t states
tlat of the 100000 motor cars of all
kinds in service in the United States
today over one-half of the mileage of
the 100000 cars is used for business
purposes. Literally, this means that
Of the 100000 automobiles running
in this country today one-half, are
leaves only one and a half million in
use for pleasant or social transporta-
tion purposes.
In considering the 10000 automo-
biles in use today, which may legiti-
mately be classed as pleasure cars, "
an important fact should be borne in
mind, namely: the so-called pleasure
car Of today has distinct economic
use, it being only reasonable to deduce
that the time and money spent in mo-
toring for pleasure or social inter-
course almost invariably takes the
place of some other form Of eXpendi-
ture of less actual economic value.
Motoring is a pleasure that makes
for broader vision, saner and more
helpful diversions, and more sympa-
thetic social life. A Nation without
its sane pleasures is hopeless. There
fore, it is far from logical to consider
the so-called pleasure car of today as
an added luxury.
If production increases at the aver
age rate maintained for the past five
years-which is unlikely, due to great
er manufacturing problems and to in
ability of the selling and distributive
branches to keep pace with greatly
augmented manufacturing volume
the point of saturation will not be
reached for five, six or even seven
years. And some of the leaders in
the industry predict that it will be
a matter of 10 to IL years.
All signs point to a continued dew
elopment for several years to come
for just how long it is difficult to
say, as in many other new fields, limi-
tations and curtailment of expansion,
arbitrarily predicted, are merely evi-
dence of shortened vision CT unfa-
miliarity with all of the facts.
1t is true that materials and labor
are more expensive and increasingly
hard to secure. This condition is no,
serious nor is it likely to be. The
makers of medium and high-priced
cars overcome the difficulty by ar
advance in their selling prices. The
manufacturers of low-priced cars
build in much greater quantities are
protected by contracts until the enc
Of the automobile year, July, 1917
and are able to absorb additional eX
pense by spreading it out over grea
number of units and increasing thei
manufacturing efficiency.
Imperial Valley press., 1917-02-17

This statement shows $2,715,679 less
than 1915 earnings, the drop being
due to increased cost of manufacture
without corresponding increase in
prices. The directors declared divi-
dend of 1 per cent on the common
stock and also dividend of l 3-4 per
cent on the preferred for the next two
quarters.
Imperial Valley press., 1917-02-17

the license taxes wer higher. The
average fee of $S.66 2-3 is only a
mathematical one, and is not exactly
fair, as many machines figured in the
total are registered for less than a
year, that is for one, two or three
quarters.
Imperial Valley press., 1917-02-17
GOODRICH EARNINGS
s9,550,O00 IN YEAR

Earnings of the B. F. Goodrich Com
pany during 1916 were given as
amounting to S9,550,OOO, or about 1S
per cent on the common stock, in
preliminary report at the meeting of
the board of directors held here today.
Imperial Valley press., 1917-02-17
Meet Your
Man

Finding the man who has what you want, or
wants what you have, shouldn't stump anyone IN
this modern age If such problem is battling you
this moment it's because you've never thought Of
Imperial Valley press., 1917-02-17
Press Want Ads

Stop and consider what great audience Press
Want Ads have. Wherever The Press goes, they 60.
In this way your story reaches thousands of men
and women. Turn to the Want Ad Page now and see
how these little ads are classified under various
heads-"Help Wanted" "Situations Wanted"
Rooms for Rent Business Opportunities" "For
Sale-Houses," etc. You can Immediately find just
the ads you interested in. Why not make use of
these ads yourself? The results will simply surprise
Imperial Valley press., 1917-02-17

One Of
auto wor|
Wreckino
place of 4
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valley fl
state wh(
cradle 81
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burned, \
Imperial Valley press., 1917-02-17

Largest stock of fresh tires
ever brought to Imperial
Valley. Special prices on
Hendrie Tires for one week
only!
Imperial Valley press., 1917-02-17

"StarI
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in 1916
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The Seward gateway and the Alaska evening post., 1917-06-15

One thing that must please Hindenbwg about his line is that he can take far back as he wants to- (Johnstown DemocratD
 Cold weather and high egg prices threaten short age of the spring chicken crop This is getting serous- (St Louis Republc)
 As as Russia is concerned national policy must be: Hope help and hustle.-( Chicago Herald)
The Seward gateway and the Alaska evening post., 1917-06-15
YOU CAN FIGHT FOR YOUR COUNTRY IN
 YOUR KITCHEN

It is impossible to put too much emphasis upon the necessity for food saving by everyone during the war
 Food is going to play as important part if not more important part in the war than guns and amnn- tOn.
 The saving of food is very largely an individual prob lem. .- 7ges sg%&s&M
 In the final analysis it is up the of the na tOn. s's@sssasG&Sa
 Every woman should do her part in the governments campaign to increase and conserve the nations food sup plies. eG3Ss
 The food necessities of all the nations with which we are allied in the war against Germany very great that selfmpoSed rigid economy makes possible to the end that there be the greatest possible surplus for ship ment to our hard pressed allies
 Do not make the mistake of confusing the food prob lem with the financial problem.
 You have no more moral right to waste food simply because you can afford to do than has your small n neighbOr
 It is not question of saving food for the moneys sake It must be saved that there will be enough to go around. ,s> r4s@ses
 Every pound of food that finds it's way to the gar page can means that much loss of fighting strength
 Volunteer today for the duration of the war in the great American army of food savers.
 Begin now today to demonstrate thrift in your home
 Make saving rather than wasting your social stand ard. ss5SFssE
 You can fight for your country in your kitchen just as effectively as your husbands brothers and sweet hearts are fighting for it on the field of battle.
The Seward gateway and the Alaska evening post., 1917-06-15
THE FLAG AND THE TARIFF

A writer on the Philadelphia Public Ledger learned from the owners of worsted mill in Jamestown that tie American flag raised over the mill was
 Made from American sheep.
 Carded by an Italian.
 Spun by Swede.
 Warped by German
 Dressed by an EngliShman.
 Drawn in by a ScOtchman
 Woven by Belgian.
 Supervised by Frenchman
 Inspected by an American.
 Secured by an Albanian.
 Examined by Irishman.
 Pressed by Pole.
 What attracts those various to our shores? The prospect of higher wages than they receive at home What made those higher wages and better standard of living possible? The policy of protection of home industries Such policy resulted in these men working shoulder to shoulder for the bettemen of themselves and the deve opment of this nation.
The Seward gateway and the Alaska evening post., 1917-06-15
DO YOU KNOW THAT

Peace hath her health problems no less than war? Constant vigilance is the price of freedom from fes The physical vgor of it's citizens is the nations great est asset? - likeness is the thief of health?
 Infected towels spread eye diseases?
 Half the blindness in the world could have been pre- vented by prompt and proper care?
Evening star., 1917-12-17
Dolls of All
Kinds

And there is not a child that
will not delight in a new doll, no
matter how many she may have
already.
Mrs. Wigs DoIIs-"Mrs. Wiggs
in the Cabbage Patch" lives again
In these dolls; IS inches S1.M
HiSH, a..
Girl and Boy Dolls; IA inches
high. the girls in pretty gingham
dresses, the boys in shirt waist
and trousers, with suspend Soe
Colonial Doils-When grandma
was a belle; dressed in her Dresden
dress and big bonnet to T10 M
match; Is inches high. each %>so0
Baby Dolls-Actua1 life size.
with indestructible heads and
stuffed bodies; dressed, each, 1926
to $2-38.
Doll Clothes-Lawn Dresses,
lace and embroidery trimmeds sat
SOC; worsted sacque and cap, ESQ
set; bootees, 15c; shoes, 25c.
PnIais R0yaE-Second Floor.
Evening star., 1917-12-17
Philippine Nightgowns and
Enyelope chemises

Finest Of materials, all beautifully
hand sewn and hand embroidered and
scalloped. IRciuded are
Gowns, &2-2S to $40.
Envelope Chemise. 1923 to SIS.
Regular Chemise, $1.9S to IS.
Petttcoats. Sass to 4a.gS.
Drawers, 91-3S to 1895.
Corset Covers, 91.oS to Sass.
Special Philippine Nightgowns,
5 attractive models, sass.
Evening star., 1917-12-17
CARVING SETS
Another Highly Appreciated
CL-.-k- D>>~o.R

Another Highly Appreciated
Christmas Present.
3-pfece Carving SetA, Shuredge
steel; the finest ever made, abso-
lutely guaranteed.
S4.75 value $3.50 value $500 valu'
94.2S &4.75 9S.2S
3-pfece Carving Sets. Universal
steel; knife. fork and sharpening
steel packed I'm satin-Ifned Sd IN
box. $3.50 value. .-.-..-.
Others up to $40 a Set.
PaIafs Roynl-F0urth Floor.
Evening star., 1917-12-17
Women's Handmade
Lace Handkerchiefs,
75c, 81 to SIS

Rich novelties that will
make ideal Christmas gifts:
Venice. handmade Princess
Lace and real Point Lace
trimped; also hand-embroid-
cred Novelties
Evening star., 1917-12-17

- ~ ss~h fet -
Leather Cases, black with
co1ored lining, fitted with
Iiairbrush, comb and tooth. :.
brush. Each, $1.z5.
Leather Cases, assorted
colors, containing three and
four coat hangers. 81 and
$I-7s.
Mems Billfolds in black,
for bills and small change.
Each, soc to S..
Leather Cigar Cases,
large and small sizes. Each,
81 to 81.
Scissor Sets in leather
cases, satin lined; set con-
tains 2 pairs of best quail
ity scissors Set, S. and s..
Evening star., 1917-12-17

Eeather Collar Bags. sat
in lined in tan. black or
brown, with drawing cord.
Each, 81 to s..
Leather Purse with top
handle. also with back
strap handle, inside frame
and mirror, with colored
silk Innings. Each, s., s.. 81,
S. and Sc.
Leather Cases lined with
.cotored silk, contain hair
brush, comb, mirror, tooth
brush and holder, cloth,
toethpowder, bottle, scis-
sors and file, button hooks
and other toilet articles.
Complete, SIS.
Evening star., 1917-12-17
Silk Bodices and Camisoles,
Special at S1.9S

In an endless variety. 100 styles TO
select from-1-of Georgette. crepe de
chine and sstins: some with shoulder
straps, armhcles and others with short
lace sleeves, medallion lace and tailored
styles.
Evening star., 1917-12-17

5. Shop now!
Leather Gard Cases, as
sorted coiors. Each, 81 and
Sl.25.
Children's Work Boxes,
containing sewing articles;
various colors. z9c, sec
and 75c.
Sewing Baskets, with
leather tops, assorted col
ors. Each. sI.50 to s..
. p
E-rm~zlmmT
RXZ XZdEs|!!ls
Evening star., 1917-12-17
Japanese Kimonos and Geisha
Robes. Sz.0& to SIS

Made Of China and Jap silk and crepe
de ehinel beautifully hand-embroidered
in vines. flowers and birds. In rose.
copen. black, wistaria. purple. pink and
blue
Evening star., 1917-12-17

Tuesday Is
Housewares Day
Economy Bread Mixers. a neces-
sity In every home; well made, in
heavy metal Capacity. 2 to Ct o.
loaves. Reg. $2.75. Special %Ss>S
Nut Bowl Sets, round. size in.,
made Of strong dark wood. 50c
with cracker. Reg. 75c. at. .... Nv
Mahogany Nut Bowl sets. with
nut cracker and picks 81 m
Reg. $L50. at at-..-..... %'s0
Serving Trays. n,ahogany-finished
frames; glass-covered bottom: many
designs TO select from. Reg ST m
$Izo, at -....---..
White Enamel Clothes Hanpers,
strongly made of tough splints,
mounted on feet: attached top: sew
erai styles to select from. intending
$3.50, $5, $5.25, $3.50
IceIess Refrigerator. window RE-
frigeratorsy all metal, sanitary. eco
nomical; pays for itself in what ii
saves. Size 23x15xI2 inches "a 40
Reg. S3.9S, at. t...-.-.......
Manning & Bowman Percolator..
made OF best aluminium; guaranteed
to give best satisfaction. Made in
both nickel and aluminium. which
can be used with either hot or cold
water. Sizes ranging from
pints to 8 pints. from 81 m
Wa 10 -.--.- .--.---.--.--.-
Nickel Teapots, made of heavy
cast bottom; to be used on stove;
values. pts. $3.50, pts-.. S3 m
@2.75, 4 PTS.
Also Tea Ball style Pots. &3.ss.
Ffreproof Tea Ball Pots, can be
used on stove without cracking or
chipping. The best known method
for making tea of the most delicious
flavor. 1-qt. size, s1.7s; 80
OF. $500; qts. ....-..---..
Casseroles. including heavy nick
ell frames. with or without ebony
handles; also oval or round shapes.
with fireproof baking dishes, con-
sisting of coIored dishes Th -S0
Values, $5.25 to.....-.-.
Evening star., 1917-12-17
SOC Box of Three
Women's Embroidered
Ffandkerchiefs, SOC

Three pretty embroidered
designs: white or scolored,
all different. tied with silk
ribbon. put up in handsome
gift uOXes.
Evening star., 1917-12-17
Women's Fancy Boxed
Linen Handkerchiefs,
Sis, Sl.S0 and 500

THEE 10 q put up In beau-
tiful gift boxes; new de-
signs in one-corner embroid-
cred effects; white or colored.
Evening star., 1917-12-17

the selection OF Christmas g
Leather Travelling Cases,
containing hair brush,
comb, mirror. powder box
and other toilet articles
with gilt trimmings. Com
plete, $l2.
Hat Brushes. in leather
cases, 81 to. $3.50.
Leather Music Folds,
with strap handles. Each,
$l-z5 to S3.z5.
Tourist Combination Pull
man Aprons. assorted coll
ors. Each. SOC to S..
Sterling Thimbles, all
sizes. Each, z5c.
Colorcd Needle Book,
with best quality needles,
assorted sizes. Book, Sc
to 75c.
Middletown transcript., 1917-05-26
There Are Many Ways in Which the
Finest limitations May Be Detect
ed, Even by the inexperienced.

The experienced eye does not find 1t
difficult to decide whether a diamond
is genuine, for the facets of real ones
are seldom so regular as those of fine
limitations. With the latter the great
est care is taken in grinding to polish
and smooth the whole stone so that
there will be irregularity in the redec-
tion or refraction of the light. A neces-
sary tool for testing is the file, which
cannot scratch a real diamond, al
though it quickly leaves its mark on
an imitation. Better than the file is the
sapphire, for the sapphire is the next
hardest stone to the diamond. Any
stone that sapphire can scratch is
assuredly not diamond.
If you put small drop Of water on
the upper facet of a brilliant and touch
it with the point Of pencil the drop
will keep it's rounded form, but the
stone will remain clean and dry. In
case of an imitation the drop immedi-
ately spreads out. Plunge a diamond
into water and it will be plainly visible
and will glitter through the liquid, but
an imitation stone is almost invisible.
If you look through diamond, as
through bit of glass, at black dot
on a sheet of white paper you will see
one single point clearly. If you see sew
eral points or a blur Of black it is an
imitation. The white sapphire, the
xyhito topoz ond rooE orvctoJ oro fro.
quently sold as diamonds, but imita-
tions are more commonly made Of
glass.
Middletown transcript., 1917-05-26
Bound to Fight, Anyhow.

Early last year, says a contributor
to an English weekly, grocer in a
Scottish village decided that either he
or his assistant must enlist. AS he
was single and his mother and sisters
were we'll provided for from their in
terest in the shop, he thought it was
his duty to 60.
Mackay, the assistant, agreed
promptly, and presently found himself
in command of the business.
But a few months later the master
was dumfounded to meet his late as.
sistant, attired in khaki, somewhere
in France"
"Hi, mon," he said angrily. what are
We doin' here? Did no tell ye tae stay
at hame in charge O. ma shop?"
$50 1 thOcht at the time, maister," !"
replied Mackay, 'bit sune fun oot it
wisna only the shop 1 was in charge
O., but a. yer womanfolk. Man. says
1 tae maself, gin ye've got to fecht,
gang and fecht someone We can hit
So I jined"-Youth's Companion.