Arizona republican., 1917-10-28
MAGNETIC GEAR FEATURE OF THE
 NEW PREMIER
"The Perfect Car" is the Slogan That Has Been Wished on This
 Newcomer.

The Premier aluminium six with magnetic gear shift-the car that caused so much comment from the thousands of New York and Chicago auto show visitors that fairly fought for a glimpse of this marvellous car is new permanently represented here.
 The Leach Motor Car company, Ari zona distributors anticipate rush for these new cars and have arranged for steady shipment from the factory. The advent of the Premier in local au- tomobile circles is regarded as real event by motor wise enthusiasts be- cause of the marked success the car has attained throughout the east.
 The car itself embodies many new principles of engineering which have been proved thoroughly successful me chancally, and are innovations which automobile engineers predict will be universally adopted by the better cars in the next few years. The company behind Premier is equally strong, both from financial standpoint and from the personnel of the organization.
 Several models, including a seven passenger touring car, four passenger roadster of unusual design, called the Premier foursome; a touring sedan limousine comprise the Premier line
 Magnetic Gear Shift
 An aluminium siX-cylinder motor made of lynite weighing approximate ly 255 pounds less than the convention al cast iron motor of equal dimensions, is the product of Engineer Gunn's skill Gum designed the first aluminium mo- tor built in this country back in 1912, and the present Premier motor is the final achievement of his years of ex- periments. The motor is of the over head valve type developing seventy two horsepower at 5000 revolutions. Every working part is inclosed and absolutely noiseless. The motor is a work of art as well as a marvel of efficiency
 The CHI magnetic gear shift, made by the manufacturers that supply at- most all the electrical control devices on Uncle Sam's battleships, is used as regular equipment. This device is de- scribed as being as simple and as in dispensable as the electric starter, for with it's general adoption there will be no such thing as the gear lever strug- gle. A neat aluminium controlling box IS mounted conveniently under the steering wheel on the steering post sheath The gears are controlled cleo trically by pushing buttons, and as one enthusiastic motorist said yesterday in the salesroom of the Leach Motor Car company: Anyone with the mechani- cal genius of sufficient capacity to turn on an electric light can outshift the best hand lever gear shift expert T
 Turns in Thirty nine Foot Circle
 With 255 pounds cut off the front end, the car is unbelievably easy to < handle" Besides the absence of dead weight on the front end, which makes driving easy. the car will turn in a thirty -nine-foot street. owing to a cunning narrowness of the fram" in front and specially designed drag link. The frame, by the way, is heavier than on most cars of equal wheelbase. l25H inches. A full eight inch channel steel frame not only makes squeaks and rat lies impossible. owing to the practical lmposSibility of strain with such a foundation. but also is responsible for the cars hu8ging the road at a high speed when other cars of greater weight whip and show an uncanny desire to leave the road "The bullet body lines Premier innovation. and the quiet gun metal velours" finish. make Premier car which causes in stant attention, not because it shouts 10 you, but because of its quiet air of quallty. It is much similar to the best dressed man in any crowd-you always recognize him as such but afterwards thinking 1t over you cannot remember the details of his clothes.
 Entirely New Company
 The Premier Motor corporation is not to be confused with the old Pre- mier Motor Manufacturing company which built the old Premier car. the present makers of the car bearing the Premier nameplate over a year ago purchased the factory, including the name, patterns, machinery, good will etc. of the Premier Motor Manufac- l turing company and at the same time purchased the Mais Motor Truck fac tory and the building which it now oc- cupies in Indianapolis. containing owe, 100000 square feet of floor space, i, the center of a forty-acre tract, allow. l ing for expanSion.f
 Manufacturing was not commences 1 until the organizations department, were headed by men of known achieve 1 ment in the motor car industry. Sucl men were secured as P. D. Stubbs. di rector of sales, formerly with Hudson and Packard, and at one time locate, l in Seattle with these two companies i r. ". Tracy, director of purchases formerly with Paige Detroit: Earl Gum, for several years chief enginee of the Northway motors, as chief en
 gineer. and Charles C. Crawford, wh
 was chief engineer of the Cole, as hi associate, responsible for the body con
 struction of the car; and A. J. Bants
 for years with the Locomobile. as vic | president and general factory man
 ager. "The only way to really apprt
 eiate the Premier is to see it and rid
 in it--it tells it's own story