New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-19

the United States and sound adver
Using policy have been important
factors in the conquest and reten-
ton of the Canadian market. This
is what Mr.. f. C. T. O'Hara, Dep
uty Minister of the Canadian De-
partment of Trade and Commerce,
says of the situation:
There is comparatively little
English advertising in Canada.
Britain does not seem to appreciate
the Canadian market. Goods will
not sell themselves; they must be
pushed. Often manufacturers order
overnight from New York goods
which primarily came from Eng
land, because the goods have net
been sufficiently advertised in Can
ada to warrant the merchants car
rying large stocks. The United
States leaves nothing undone to Sc
cure Canadian trade. 1t maintains
100 consuls in the Dominion, who are
always alert for trade opportunities.
Thousands, / might say millions, of
advertising circulars are sent into
this country every year. There are
also the innumerable trade and
other magazines which carry adver-
tisements of American goods"
The result of American manufact-
urers' care in developing the Cana
dian market for their products has
been that the United States now en-
joys by far the greater part of the
trade in staples, while Britain's
, trade has dwindled and is now con-
fined for the most part to special
/ ties. An effort is to be made to re-
habilitate the British import trade
with Canada. Mr.. Wickes claims
that British manufacturers are seri-
ously handicapped by certain legis-
lative provisions applicable to goods
I imported into the Dominion, such as
the duty on packages which cover
and protect articles imported and
the assessment of duties on the in
voice value of goods sold in Canada
prior to importation duty thus be-
ing charged on the agents commits
sion, as we'll as on the cost of the
goods). There is little doubt that if
these grievances prove well founded
it will not be difficult to have the
Objectionable customs provisions
remedied. The British consular
force in Canada may also be consid-
erably strengthened. But when this
is done there remain weighty con-
siderations which will probably de-
termine whether Great Britain can
strengthen it's position in the Cana
dian market.
Most important of these is the eff
fective tariff preference which Can
ada will extend to British goods
after the war. This involves The
whole question of the commercial or
ganization of the empire-a matter
still decidedly nebulous. Canada's
general attitude toward the United
States when the war is over will also
be important. Failure of the Wilson
Administration to recognize the NOR
al issues between the Entente and
the Teutonic allies and American
criticism of Great Britain have
aroused on the part of many Cana
dams a feeling of quiet resentment
which might easily be turned into
hostility.
Commercial intercourse between
Canada and the United States would
be affected detrimentaiiy if, unhap-
PLY, such an attitude, even in
limited degree, should result. The
action of the United States govern
ment in severing diplomatic rela-
lions with Germany has done much
to correct the situation and restore
i better understanding. American
business men will do well, however,
10 recognize that Great Britain and
the empire hold first place in the
affections of the Canadian people
and that sacrifices will be made, if
necessary, to further the interests
Of the whole empire. Certain or
PLANTATIONS of farmers in Western
Canada have gone on record recently
as still favoring reciprocity with the
United States, but any large meas
ure of reciprocity between the two
countries is an issue dead beyond all
hope of resurrection for years TO
come.
The report Of Mr.. Wickes to the
imperial authorities and also the
findings of the Dominon's Royal
Commission on Trade between Can
ada and the mother country are
now under consideration. Efforts to
develop such trade will meet with
sympathy and support in the Do
minion and may be partially sue
cessful. But United States manu-