Daily capital journal. (Salem, Oregon) 1903-1919, 1917-05-05
Maxwell VIII Show
By Actual Road Tests
Economy in Fuel Cost

To substautiate among motorists
everywhere their claim Of the Max
Wells championship Of the industry in
low operating upkeeP, sPward Of 1000
Maxwell distributors and dealers will
this month carry out in every state In
the Union and throughout the eight
provinces Of Canada a public and
wholesale demonstration of the Max
wells ability 20 stretch its fuel into
the greatest known mix Of gasoline and
motor ear distance.
Five thousand dollars in cash prizes
are 20 be given away among the deal
erS. il is made known, together with an
award Of the Natioua Maxwell Econ
omy Championship Cup. The cup is to
be- the trophy Of the Maxwell dealer
who attains the highest mileage to be
recorded in the event and with IL he
will also capture 4 substantial award
in gold.
The public and widespread demon
stration is to be known As the Nation
al Maxwell Economy Proof Day, and
the DholeSalC contest is to take place
on Wednesday, May %.
Owners cars are to be used entire
ly, the rules providing that each dealer
entering agrees to arrange for the use
of two Maxwell five-pasSenger touring
cars now in owner service. These he
will borrow for the day In each car
there must be, according to the rules,
four full-grown passengers, the driver
and three official observers. In each
town and city the two cars will make
the run together, each carrying its OBJ
servers, who thus will check not only
their own mount, but the other as well
Results will be unofficial, it is
stated, if the dealer participating fails
to arrange for his observers to be
either newspaper men, motor club or
board of commerce representatives or.
well-luown public officials,
Two one-gallon gasoline cans are to-
be provided each dealer participating.
These win attach to the windshield.
Instructions mailed broadcast by the
Maxwell Motor Sales Corporation, De
troit, point out that the records will be
disqualified unless the gasoline used is
measured into the can on each of the
two ears by one or more of the official
observers arranged for.
In each instance the report of the
dealer and his observers as forwarded
to the Maxwell general offices in De-
troit. must bear the affidavit of the
three observers. Otherwise it will not
be accepted as official by the Maxwell
company.
Prizes are to be given under five
dealer classifications The top award
in each classification is 5000 in gold,
with second prize of $50 in gold.
The third, fourth and fifth prizes will
be 800 in gold each Then follow two
S75 and three $50 awards, making ten
in all for each of the five groups.
Since announcement of the prize offer,
the return o the company's Official en-
try blanks has been such as to indicate
the demonstration will be almost un-
animous among the thousands Of Max
well representatives. 1t already has
been made certain that the event will
outstrip any similar undertaking in the
history of the industry.
What economy attaniments will be
necessary to capture the prizes are un-
derstood throughout the entire Max
we'll organization, for the dealers are
familiar with the marks of A miles, in
Michigan, and 45.6 miles, in California,
accomplished by Ray Mcnamara, while
only recently a Maxwell in southern
California captured a cup and hung up
the record of 46.5 miles on one gallon,
the highest official mileage so far at
tained with a Maxwell and one gallon
of fuel as far as the Maxwell Offices in
Detroit have record,