South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-05-31
Business as Usual
Some Views From the Local
Field.
BY J. l.. Sailors of sailors Bros

BY J. l.. Sailors OF sailors Bros.
South Bend and Mishawaka citi-
zens are spending freely. and buy
ing wisely. because they realize there
I is d firing line OF dollars now DAYS.
and are sending theirs to the front
as usual. America must make money
TO make war
Wealth increases only through use.
active cash spurs confidence. creates
optimism. stimulates trade. provides
employment. furnishes capital and
qufckens outputs.
on the other hand. the boarding
Of funds cripples business. reduces
production. forces the retailer 10 di-
ninish his purchases. and lays off
his help.
The government can meet its bud
gets through the enthusiastic energy
of commerce and labor. and tied
purse strings will tie their hands.
AT this crisis every citizen must
substantiate the business institutions
upon whose shoulders fall the re-
sponsibility of maintaining the ma
tons domestic trade at full pitch.
thereby guaranteeing their living ex-
penses 10 millions of combat
ants.
Congress has pledged seven bill
lions of dollars TO the great cause.
and every copper of it will be spent
within our borders. The subscriptions
that are now pilins up in Washing
ton will instantly be rushed TO the
markets. the boundaries and the
farms; and the only way 10 rush
them back again TO the treasury is
by consistent steady buying
The sOlemnity Of the hour for
bids extravaganza in any quarter,
yet misguided and extravagant eco
nomy will do more harm, produce
more suffering. and occasion more
delay than any single factor in sight.
We must keep business going for
our country's sake our country
prosperous can pay all our war costs
as they come. and have enough left
over 10 aid the allies. Our country
unprOsperous with business hating,
money being boarded through fear
of false economy. will be hard press
ed 10 keep food on the table and
clothing on the family
So ! say-keep business going
It's a patriotic slogan. Keep money
in circulation. keep employment for
everybody. keep wages good Keep
on making money that we may have
money 10 spend for war sacrifices.
Are you doing your part TO make
the world safe for democracy? Are
you buying as usual-are you an
ticipating as in the past-have you
subscribed 10 the Liberty loan?
The Sailors store can truthfully
report 10 you that business is as
usual. In fact last month we sold
more goods. pleased more customers,
made more friends than any month
since we have been in business For
IL years the Sailors store has
grown. and this month promises to
set a new high mark in business.
The Sailors store desires 10 take
this opportunity TO announce that il
will negotiate Liberty bonds at $102.
That is. il will accept a 800 Liberty
bond In payment for $1O2 worth of
merchandise.
We do this TO encourage you TO
buy Liberty bonds. We suggest that
all merchants of South Bend adopt
this plan. Several Of the automobile
companies are negotiating Liberty
bonds. now let the merchants do as
much
Each individual should decide to-
day TO work little harder to make
a little more money, TO spend a lit
tie more money 10 buy Liberty bonds.
and nothing can stop our country
from having a tremendously pros
porous year.