American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1917-10-05
woRp pIcTrRr on AN EpITOR.

new point. luht tht hhcceh.iui
sditor Is frequently an unsuccessful
business man Is well known but pro-
badly few have stopped 20 consid-
or why this r. true. This bankers
views are not only Interesting; they
are true. lie says.
The man who Is set on making big
money can't very well be n good edi-
tor. When he gets the passion for
money getting ne may continue 10 pub
llsh \ paper, but he can't edit II IN
a good business way. The good odi-
tor h doing the best business IA his
line when he subordinates individual
self seeking 10 the public welfare.
The aims and purposes Of the editor
should be just the opposite Of those OF
the big money getter. lie should
preach and teach community good so
persistently and intentiy as TO forget
aud lose himself.
In recent years and especially since
the institution OF the party primary
for the convention system the editor
and news publisher have become the
most effective moldera Of public Opin-
Ton. Theirs has become not only q
good business, but big business. Good
business b. doing ones daily task ln an
honest. upright. faithful way. dealing
fairly and hoRorably. having regard
for the public welfare, permitting no
act 20 become "a menace 10 the public
good. building up By cooperation. not
BY tearing down keeping in mind that
a transaction Is good and valuable to
the extent hat Il renders mutual bene-
dts. The bigneas Of the business. the
size OF the deal or the parties to Il are
OF little consequence compared with
the spirit which enters into a. The
measure OF ia bigness Is quality. not
volume or amount II may be the sell
ing or buying OF a days labor, or OF a
sack OF potatoes. or OF a mortgage. or
Of an advertisement.
Good business does not permit OF
robbing or stealing. OF lying or de-
sewing. A good business deal can on
~ be one that Is clean and square. The
parties must give something finer than
the thing they get
Al Kinds OF Capital.
Capital rs OF a thousand kinds. We
are inclined TO think OF capital as
money alone. Money Is only one OF It's
thousand forms. II may be such a
thing az strength OF muscle. vlgor of
mind. money. good manners, ingenuity
or akill We acquire one kind OF capt.
tai only by expanding another kind.
Capital is measured by tho use 10
which It Is put lie enriches most who
makes the best use OF that which ne
possesses.
An honest billposter may be worth
more 20 a community than a million
aire. The country editor who advor-
Uses for cordw0od on subscriptions
often beats tho bank In helping build
lp The town. A good billposter who
% giving 10 his business the best of
his skill Is a better business man thar
the millionaire who Is seeking only TO
got and never 90 give The life OF the
bilipostor Is a success, hat OF the
self seeking millionaire a failure. The
country editor who has the good of
his community az heart and Ompties
The hest that Is In him into his work
Tor Il week In and week out Ia enrich
ing that community more than the
uKhtWad whose principle OF living is 10
git while you are gittln'. and git
a-pienty"
The Dangerous Editor.
Good business IA not based on self.
ishnoss and greed They who practice
theses things do not long prosper The
man who sets u a to live by them shuts
himself away from the community,
ihriveis up IA his hardening she'll and
o % peters out. Tho business OF a
mean. selfish man who Is without pub.
llc spirit gets a cold shoulder from CIV.
cry passorby His burdens increase
his troubles multiply. until finally he
becomes a dead weight on the public
and a clog 10 progress.
had business aims at acquiring the
sarth. and Il loses through greed Good
business aims to contribute something
toward upbuilding the world. and il
sins through inheritance OF the
sorids good viii.
The average editor generally is anc
hy right should be recognized as IA,
most Influential man Ia his community
because he Is or should be most awak,
and alive 10 the needs OF the commu.
nifty a selfish. grasping editor Is al
ways put down as a dangerous editor
II he ls insinccrc and writes ami pub
fishes rot, sooner or later the circu
lation 81 his paper VIII be confined Z,
rotten readers. and ho and his papeI
can only survive 10 a rotten commun
ty II ne sets ont 20 pull the WOO
aver the eyes OF his readers. Deepen,
lp0u h Ia the end they either put hin
cut OF business or he puts them out o
business
Getting out a paper from day TO da!
or from week 20 week that prcacho.
the gospel Of the square deal. or lend
ing a hand and OF unfaltering Opt
mism is mighty good business. Sucl
an editor Is pretty sure 10 pay his wa,
and do his bit.
Publish all the news. Hide nothing
Tell IL straight. When the worst
known you don't have to guess at III
remedy.
nrrn AMY EFMNr