The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

ture SKOOKUM apples on the
menu cards of this company's din
ing cars. !"
The manager of the restaurant de-
partment, Pennsylvania R. r. Co.,
Pennsylvania Station, New York City,
writes our New York office:
eve are now using SKOOKUM
Jonathan, Spitzenburg, Stayman
and Rome Beauty, and dispose of
about three to five boxes daily.
These apples have always given us
satisfaction, particularly the Rome
Beauties, which we use altogether
for baking and cooking purposes.
These excerpts are evidence of aug
mented advertising by menu publicity,
and also of influence of the SKOOkUM
advertising campaign, which. COM
bined of course with quality, undoubt-
edly induced these great interests to
adopt SKOOKUM--the heads of these
services know that their patrons have
read of SKOOKUM in the advertise
ments, and it is good business for
them To. second the desire of their
patrons for this SKOOKUMg apple.
Advertising makes a virtue of a neces-
sity! 1t not only persuades but it
often compels consumption.
Considerable publicity has been
given to the fact that the Hotel Belle
claire, the famous apple pie hotel of
the world, has announced that SKOO-
KUN apples would be used in these
pies in the future. This hotel gets
patronage by its famous apple pies,
which it advertises all over in the
press. SKOOKUM advertising both
persuaded and compelled here, and we
are all agreed that the Hotel Belle
claire has paid SKOOKUM big COM
pliment indeed.
Now, we come to some evidence
more particularly from the trade. Mr..
A. r. Rule, general manager of the
North American Fruit Exchange, was
present at the Philadelphia Convention
of the National League of Commission
Merchants.
Standing in the lobby of the
Bellevue-Stratford during the con-
vention," writes Mr.. Rule, 81 was
naturally humping into members
of the trade from all sections.
One of Alfred Rush & Sons repre-
sentatives opened telegram in
my presence and in moment or
two showed it to me. 1t was a re-
port of profits made on a car of
SKOOKUM apples, and he natur-
ally expressed pleasure and salts
faction with the SKOOKUM deal
as whole, asking lif We were sat
isfed with the increased business
being developed in Detroit. He
said we could look for bigger
things next season.
John Amicon bit later volun-
teered the information that his
SKOOKUM deal had been very
satisfactory that his firm felt the
benefit of the advertising through
the inquiries that, came from vari.
Gus sources. He said, being the
only advertised brand, we naturally
get preference calls for it and are
able to get higher price. When
| suggested that We want to work
with him another year and in
crease the volume, he assented
to such prospect.
"Spooner, of John B. Drake &
Co., Boston, was also in attend
ance at the Convention, and from
conversation regarding SKOOKUM
we developed the fact that these
people are making some money,
though so far the margin has been
mighty slim. They are satisfied
with SKOOKUM and no complaints
on the advertising. Also met
Henry J.. Perkins, of Springfield,
and also understand similar con-
dition exists with him.
The most enthusiastic COM
mentssI heard on the quality of
SK0OKUM came from L. A.
Bockstahler, the Cleveland broker
who is, as you know, competitor
of ours. As we were Igoing into
the banquet hall (NOT COMING
OUTD he volunteered the state
ment that SKOOKUM apples had
certainly made big hit in Cleve-
land. He said that he had been
using them for his own family,
buying them by the box from Big
allow, and that he was still using
Jonathans. He said they::were the
finest apple he had ever eaten and
that they are top-notch as to pack
and grade. He said of the several
packed boxes he used up in his
home. he had used every apple, not
single one lost or in any way de-
fective. | believe you have previ-
ously had an expression from Big
allow concerning his satisfaction
with the deal. :"
1t is quite impossible to include all
the evidence we have received. 1t
would take Nm too much space Rut