New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-28
They Get More by Asking You for Little, at
Time-Rarely Is the Advertised Article
Sold at the Advertised Price-A Former
Salesman Tells How Cheap Furniture Is
PaIfned Off at from 100 to 300q0 Profit.
By JOHN HARRINGTON

The purchasers who paonze these places find
later vague and general that they getting the
of and quit Then along fresh OF suckers
keep the business alive and provide good fishing for the expert
statesmen of the trade And they experts these statesmen
ought know for have worked the guble public install
sales furniture houses of this type from New ork to Dan
Francisco The game interesting and there good money IT.
The salesman of the nament furniture store
graduate of the furniture department department store In
this experience of his trade he learns the actual the true
value of furniture He has opportunity salesman OF ur
department to be crooked he would be hred
if he ever had the temer msrepresen sale OF the
high department of the country he salary OF
salesman in legitimate department store only eighteen dol
lars a week The salary of salesman nstalment furniture
store averages thirty dollars week So the ambitious
young furniture tempted to sell his ethics tor poh OF
twelve dollars week.
Anywhere from 100 to 30O9o profit considered fair and
reasonable margin in of these principally
woman traps Their the and the unne
lgen who either lack the to buy outright or have not
the intelligence appreciate how they victmzed In some
of the bigger shops the days trade will to $4,000
Seldom indeed does transaction value received
by the customer rendered which would warrant
profit approxmang 1000 this figure sounds exaggerated
have only say purchase day. in the department
stores 90 which would double that at
shop figures how does the nsment
furniture house explain that 625 for exactly the
article of furniture reta for So 40 in Herald Square depart
ment storesp
Why for is Crcx rug costing $500 cash in AID
Street worth S us in Bronx nstalment house?
Are overhead greater in Harlem and
The Bronx than in AID Street and Fifth Avenuc9
am taking at random rug because less known about
quality Of by the public than other article OF house
furnishings John Wanamaker for instance sells worsted VIII
ton rug for 1915 The grade of the color
ne size nstament furniture house
som $500 10 90
My answer to this question that they accomplish their
purpose by deceptive misleading advertising and by window
batting of most audacious prices quoted their ad
Io n
department Their practice sell the articles adver
sed for the prices advertised unless they trapped into the
by with the genius of Sherlock Holmes
The methods by which they accomplish this difficult trick Of
lodging the selling price they advertise sustained by Satanic
selling of craftsmanship nstament furniture
which resolves itself into deliberate the
the he puts his nstamen furniture
The genius the imagination the subey of the gentlemen
who write the advertisements of the nstamen fur
houses should make them the greatest fiction of the
Their advertisements aurng. To reach the heart
of the happy bride the illustrations of the furniture they offer for
sale the advertisement would be entirely suitable for
Riverside Drive Then they reach the heart of the md bride
groom by offering sell these magnificent appointments for his
happy home-at One Dollar week. Like this:
"A four-room apartment furnished for One Dollar week
Our love of fairy tale here fosered by the promise that
it has
The fact that generous supplemented by
illustrations of and desirable furniture dculouy
low prices stimulates desire investigate their proposition,
skepca The advertisement of the nstament fur
nitu1e house gets IS at first sight
That its purpose of and if after reading this sd
you the inducements
the false promises of the then you
congratulated upon your escape take random repre-
they appear these vampire
GRAND SPECIAL SALE OF HIGH GRADE FURNITURE
BUY HERE AND SAVE YOUR MONEY
Small or Large Cash or Credit We Accommodate You
Rocking Chair in Mahogany Finish ............$IO 900
Dining Table with Chartered Oak Top "A inches wide with
it, extension Observation-Disclosures. 1924
Administer Rugs formerly $4,000 ............. 29.4S
Velvet Rugs 5000, .. .............. i9. 4S
Heavy White Enamel Beds all sizes ............... 79S
Solid Oak slip seat dining room chair ............ 149
Davenetc Bed Mahogany finish Observation-Disclosures. 1898
YOUR APARTMENT FURNISHED FOR
ONE DOLLAR WEEK
1t necessary examine the figures and learn how they