Webster City freeman. [volume] (Webster City, Hamilton County, Iowa) 1884-1946, 1917-10-09
ANNUAL STYLE SHOW
BY SA|PLEY-B CO
Live Models Display Gowns, Coats,
Suits and Hats to Large Num-
Der of People.

up-to-date department Of ready-to-
wear goods in connection with
their dry goods stock, was held in
the store Friday evening and proved
to be even more successful than in
former years. A large number of
Webster City people visited the store
during the evening.
An effective drape in the front
show window, which was brilliantly
lighted, attracted the attention of
all. Two vivid colors-one French
blue and the other old rose-formed
the drapings of the window and
these pretty shades were more ef-
fectively brought out with the addi-
tion of narrow black ribbons used
here and there.
Upon entering the store the peo-
pie were welcomed by c. A. Cotton,
a member of the Shipley-Black firm
and the new manager of the Webster
City store. Victrola music, furnished
by the Foster Furniture company
and operated by Walter Winans of
the Foster store, was enjoyed during
spent several hours watching the
live models promenade on the inn
proyised platform which extended
the length df the store room at a
height suitable, for all who desired
to view them. 4 -,.,.
All Of the women models were To-
cal people and only two had acted
in this capacity at the Shipley &
Black style shows before. The mod
els We're Mesdames Chas. J. Jen-
nings, E. l.. Farlen, Arthur Pose,
Misses Margaret Hanrahan, Mabel
Huddlestun, Charline Merrill, Eva
Mills and Elvetta Zimmerlin.
Expensive Baffen seal and Hud-
son seal coats, Pom-pom coats, one
nifty silver toned velour coat, Bur-
gundy broadcloth coat, trimmed
with bands of fur, were worn by the
models. Hats from the Merle E.
Smith millinery store were worn
with all of the coats, suits and
gowns. These handsome creations
in millinery not only proved beauti-
full additions to the toilettes but al
so matched the costumes with which
they were worn. A green broad
cloth suit, fur trimmed, was shown.
Another suit which attracted con-
siderable attention was a taupe
broadcloth made in the Russian
blouse effect and trimmed in MOLE
skin. Elaborate gowns designed in
georgette crepe, crepe de chem,
crepe meteor and other fashionable
goods for party and afternoon toll
cites were displayed to good advan-
tage by the models, who not only
were pretty, but possessed almost
perfect figures on which the suits
and dinner gowns were unusually
becoming. According to people who
have seen many city style shows, the
Webster City women did fully as
well as professional models. An es-
pecially handsome black charmouse
gown, trimmed in beads, was one of
the highest priced. most beautiful
gowns shown. Another beauty was
a black georgette crepe and char
mouse, designed in a panel effect
with elaborate bead trimming. Still
another was a beautiful French blue
georgette with trimming of mole
skin. A green georgette combined
with the same material in tan at
tracted much attention, and a blue
satin, combined with georgette crepe
Of the same shade, and trimmed in
gold, was fine looking costume.
Many gowns of this description were
shown. Probably the dresses that
attracted the most attention, how
ever, were the college girls dresses,
the Chevie-Chase frocks and others,
all of which were practical dresses
for school and college wear and just
what many shoppers are looking for
these days. One of these dresses was
a pretty French serge in blue, made
with large collar trimmed with
bright red braid. Another model
appeared in a gown Of brown French
serge with pretty braid trimming.
These dresses ranged from the ex-
pensive to the moderately priced
nnos md were all flisnlayed charm.