The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-01-27
essentiaI is persistent soliciting by the

essential is persistent soliciting by the
editor.
Simonson on Foreign Ads"
John o. Simonson of the Mound
ridge Journal discussed the foreign
advertising problem. The subject of
his paper was. Does 1t Pay to Refuse
Foreign Advertising Contracts in Com
petition With Local Merchants" The
morning session was ended when John
C. Mack of the Newton Kansan-Re-
publican, read a paper on, How Shall
We Hold the Volume of Advertising
in the Present Cost of Materials?'
An address on What is News and
How to Handle It," by Walter A
johnson. of the Daily Capital, was
scheduled to open the afternoon ses-
sion. Literary Work of Kansas Edi-
tors will be the subject of a paper
by Irml Zumwalt, of the Bonner
Springs Chieftain
Reports of committees, election of
officers and a visit to the state print
ing plant will wind up the afternoon
In the evening the editors will be the
guests of the Topeka State Journal at
the Novelty theater.
Country Misrepresentation.
In paper on What a Country
Newspaper Should Be- e. w. Hoch
of the Marion Record, said in part:
In the first place a country news
paper should be printed on a good
quality of paper. This may be treason
when the cost of paper has made such
immense jumps, but better economize
in size of paper, or enlarge the body
| type, or resort to most any other
| expedient to meet this new condition,
than to send your paper out printed
on an inferior quality of paper
Ihe country newspaper should be
| a mirror of its maker. It should
retlect the character and character
istics of it's editor, and as a matter of
fact, it does this whether he intends
| 1t so or not. If he is a mere parrot
rejecting the opinions of others. his
paper will reveal that weakness. or if
he be rabbit, fearing to EXPRESS m.
re1lect any opinion at all, that fact
also viii soon become apparent TO the
reader ~ e4i0
The country newspaper should he
the exponent of all the things that
MAKE hfe worth while in the COM
munlty in which it is published II
should stand fearlessly for everything
that is right, whether it be popular
or not, because ultimately right al
ways becomes popular.
The country newspaper should
voice the best thought of the COM
munlty. OF course, it goes without
saying that the country newsnaDer
should print all of the legitimate local
, news, for more and more the local
newspaper Der must be local in its char
acter The cheap dailies, put into
every country home, even, thru the
| Tree delivery system, has made II
more and more necessary for the
country newspaper to cater to its local
constituency with things that concern
them and which do not appear in the
daily that is laid every morning at
| their door"
Chamber of Commerce Dinner.
The Chamber of Commerce enter
tanned the editors with a dinner Fri
day evening and the Topeka Press
Club entertained them following the
dinner with farce comedy. Charles
L. Mitchell, vice president of the
Chamber of Commerce. welcomed the
editors in behalf of the association.
Marco Morrow, president of the
Press Club, presided. Frank Jarren,
IN wild west makeup dressed as Ewing
Herbert, addressed the editors. This
was followed by clever black face
lmpersonation by E. w. Wingart, who
read paper on the high cost of paper
and suggested that the high cost of
Whlte paper might be overcome by
purchasing more colored paper.
A short address was delivered by
Governor Capper and then came the
star performance of the winter, a
tribune since Herb Cavaness, its edi-
tor, married. Frank FARRELL took the
part of Mrs. Cavaness. Paul Lovewell,
that of Herb, and Walter johnson
looked and acted to perfection the
part of a foreman in a country town
print shop. Vocal music was rendered
by B. P. Bartlett. Halls orchestra
furnished music
Hold Up Paymaster for $500.
Chicago. Jan. 27.-Fred Hollis, a