The true Democrat. [volume] (Bayou Sara [La.]) 1892-1928, 1917-02-24
SOMETHING ABOUT ThE
True DEMOCRAT.

This Silver Anniversary Edition would
be incomplete without at article con
corning The True Democrats modern
equipment,
A few years ago The True Democrat
adopted as u slogan THE Home of
Good Printing strict living mp to
this one eventually led TO the adoption
OF another. though the first has never
been discarded. and nov The True Dem.
ocrat IL known az The Best Equipped
Country Printing Plant South.
The visitor In greatly impressed by
visit to The True Democrat plant and
In invariably surprised 10 find q plant
OF It's magnitude In NO small town.
The equipment and facilities for hand.
ling publication work and commercial
printing of all kinds are Superior to
that found In any town of its saze In
the South. and few of the smaller
cities In Louisiana can compare their
printing plants with this one
Contrary 10 the general rule. the fact
that this modern plant has been &C.
CURED may be attributed TO the In.
yasion OF the pesliferoas bell weeyil
rather than in spite of IT, When II
became apparent 10 the propFieters
tina; the seourge of the boil weevii vas
inevitable, thereby very much curtaIl.
/ ing tn, local field for printing, they
began Ctstlng about for new fields TO
conquer. Trips were made 10 more pros
porous communities. letters were sent
out and modern advertising methods
used. with the result that their total
business has not only held its own, but
has actually grown, although local
business has fallen of greatly and
alone would not justify the investment
in the printing plant
The growing business made extra
equipment imperative In buying new
machinery. the proprietors have fol
| lowed the rule that the best Is the
cheapest, aud all improvements have
been modern In every way
This plant turns eut work for all
sections OF Louisiana, and parts OF
/ Mississippi. much of II coming from
cities OF late years much attention
has been paid to book printing and nov
one will nearly always find one or
more books ia process OF being printed
In this Office None but experts are
employed and all WORK receives the
most careful attention,
The True Democrat has been a
pioneer In the way OF development Of
the printing industry in Louisiana,
About ten years ego Il broke away
from the old hand press and purchased
a small cheap cylinder press, Shortly
afters ards this was burned In pur.
chasing q new plant careful selection
vas made and a modern cylinder press
installed Growing business soon made
hand composition too costly and too
I slow for this business and The True
Democrat vas among the flrsi papers
in Louisiana tn purchase a Junior Limo
/ type This was a good little machine
and did everything which It's makers
claimed for II, but in three years the
business had grown TO such proportions
that II was inadequate for The True
Democrat About this time the Mer-
genthaler people put en the market a
s23n0 machine and a $1,000 machine
The True Democrat inspected both Of
these machines and bought the more
expensive one To-day The True Dem
ecFats linotype equipment alone repre-.
sents an Investment Of si55 for every
white man. woman and child In West
Fellciana parish Incidentally St Fran.
clsslIle gets considerable advertising
at the hands of the Mergenthaler Limo
/ type Co
Other details of The True Democrats
plant have been as carefully looked
after. and the whole forms a printing
plant that enables Its owners to keep
about three humps ahead OF its com
pesItors.
Resides printing The True Democrat
lis propfietors own and print The
feliciana Record. Il weekly newspaper
for Jackson. La. and The Speaking
Leaf, monthly fraternal newspaper
They also print several periodicals for
other people
]
Muhlenberg who lived TO be ninety
years OF age, when a young man wrote