Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-12-01
STAR
TURNS REFORMER
Rose Tapley, Formerly of Vita
graph, Now Busy Educating
Film Patrons Taste

Where are the screen players of yester-
year," is a Vllon.liKe question TO which
complete reply is by no means available.
In the case Of Rose Tapley, however.
definite answer can be made Miss Tapley
is now trying to educate the film patrons
10 select only the clean plays for their
entertainment In order to do this III
big way she made arrangements with the
exhibitors aid department of the Paramount
Aircraft Pictures Corporation. She was
formerly Nitagraph player and appeared
in many productions. More recently she
returned from tour Of the principal cities
of the country where she appeared before
the woman's clubs and welfare organiza-
tlons and eXpounded the value OF clean
movies.
When seen at the Office in NewsYork, Miss
Tapley was busily preparing a letter to be
sent broadcast TO the women of the United
states. The interviewer had just been
reading OF a special vampire" l. otinee
that had been given i'll New York. What
do YOU think of such pictures, Miss Tap
ley?" lie asked.
The reformer promptly launched into her
favorite theme.
During the furore for the salscious.
suggestive, so-caled vampire picture.
she replied. many of our best people Went
TO see this type of picture, merely out of
curiosity. came away disguised and firmly
majority of them. are Of this type. They
do not realize that the pendulum of public
approval has swung in the other direction
and that there is little or no demand for
subjects of this kind today. and as IL is
in this, as in all other businesses the de-
mand which creates the supply, we. the
women and mothers of this country. must
see to II that the demand continues more
and more to he for the Worthwhile picture
We can't DO this by merely talking about
IL. however We must make it profitable
for only that kind of picture 10 be made
and we must See TO IL personally that the
theatre showing that kind Of picture is
successful
The women Of this country are doing
noble work, devoting their time and
thoughts to making comfortable the boys
at the front and in aiding our government
in every way possible, but must not
lose sight Of the fact that we must still keep
our fingers upon conditions and influences
which can be such a source of uplift. COM
fort and real practical help during these
| days when shall all need some means
| by which we may occasionally get away
| from ourselves and relax Il little from the
tension under which we are all laboring
at present.
During my eight years experience In
| the moving picture industry, one of its
artists and also a writer of special ar
| ticles regarding its growth and develop
ment, have tried to keep very closely in
| touch with conditions our mistakes, as
we'll as those of the public.
II have just completed a tour Of the
country. speaking before most of the prom
inent women's clubs, we'll as at the
| theatres and civic organizations In the in
| terests of Better Pictures endeavoring 10
| create a demand on the part of the public
| for the moving picture which is clean,
| wholesome. helpful and entertaining, and
| am eager TO continue this work,
""rhe moving picture will undoubtedly
| be the greatest educational medium in ex-
| istence within a very few years. and we
| must do our part to bring that result about
| as rapidly as possible" \. r. p.