Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1917-08-13

sion, the retail merchants greatest
ally, the weekly newspaper, can not
refrain from calling your attention to
the powerful, persistent insistance of
the country press against mail-order
buying The newspaper clearly dis
Germs the tendency of the habit to de-
stroy thrifty community life by crush
ing out the retail merchant who
makes community life possible.
Therefore they have fought it in
season and cut, feeling that the sim
plicity the culture, the sociability,
the convenience and charm of rural
life will all disappear when the rural
citizens themselves forget self-inter-
est and community loyalty and lend
their influence to the destruction of
the very elements that make rural
life preferable and enjoyable, without
saving a penny to themselves, for, in
truth, the seductive catalogue merely
sacrifices quality, convenience and
comradeship to, not q real, but an
apparent saving. 1t is poor economy,
cutting off ones own head to save the
expense of feeding it,
The thrifty citizen keeps his money
at home where he can get 1t again.
But, gentlemen, this applies not
alone to the ultimate consumer-the
customer; it must apply as well to
the merchant. | knew a dry goods
merchant who complained that the
people were becoming mail-order
buyers, and the next week sent away
for suit of clothes for himself.
That won't do. Gentlemen, 1t is not
high taxes that cramp us We are
but victims Of our own folly and lack
of interest in the prosperity of our
neighbors. Let's reform and be loyal
to each other. That will help to
cure the patient.
Be loyal to your home merchant.
Be loyal to your home manufacturer
and your home jobber. l am talking
now of the whole Northwest. Your
interest lies first in your home, then
in your state, then in your nation.
Do not let your commercial loyalty
extend beyond that. Whatever is bet
ter than American-made goods is too
good for a common American citizen.
Always keep your money as close
home as possible. That will help the
patient.
Stimulate Northwest industry by
a buying from Northwest manufactur-
ers and jobbers. You may have to
give up some widely advertised lines,
but it will pay to evince spirit Of
home cooperation. Say to the travel
ing salesman: "If your house will
create demand for your goods by
using space in the local papers, like
the Eastern manufacturers do, we
will put in your line" Sometimes
you know, it is necessary, as well as
helpful and religious, to induce sleepy
manufacturers and jobbers to wake
up and adopt modern, competitive
methods. If they do, and show game
enough to accept your proposal tie
to them. They are bound to succeed.
As soon as their wares are as widely
advertised, in this field, as the East
ern-made goods, they will sell as
readily. The Western quality is o.
K, but the people have yet to be
convinced of that truth. 1t is your
duty, my duty and the manufactur-
ers' and jobbers' duty to educate the
people on the subject.
Where is the school boy or girl
who does not know that Royal bak-
ing powder is made from pure cream
of tartar, or that alum risin' is bad
for bread? Every American cook
and every embryotic cook, and every
one who eats doughnuts like mother
used to make, knows perfectly we'll
that you had as well make the dough-
nut all hole as to leave out the Royal
baking powder or fail to fry 1t in
Crsco. How and why does every
body think that? Royal, and Crisco,
and Aunt Gemima and thousand
other Eastern manufacturers have
educated the people to think it, and
these brands the people buy.
If Royal stopped its educational
campaign for six months the twenty
five-ounces-fo -for-25-cents" kind would
get the American pantry shelf
because, without proper education,
quantity goes before quality, and the
Royal manager would be left wonder
ing what in the devil had hit Hanna.
But Royal knows. Experience has
taught its lesson. Royal keeps on
educating and gets the business.
Where is the boy not familiar with
the Fish Brand Slicker"? Down in
our country everybody has one. Not
one "iust as good" but a Fish Brand.
Why? Because the manufacturers
never allow q country newspaper to
go to press, during the rainy season,
without the old fisherman peering out
at the reader from beneath his big
fish, and everybody knows him.
Down our way in every issue OF the
flashes out: UNLESS
they are made by Levi Strauss, they
are not KOVERALLS." No wonder
we buy our koveralls from California. {
We can think Of nothing else.
Strauss won't let us. Do our mer- {
chants carry them? OF course. The
people demand them and self-intrest !
commands the local dealer to supply
the demand Is any such commodity
made in Oregon? If so, we have nev- 1
er heard of it. {
What Ia true of Royal, and Crisco,
Fish Brand and Strauss can be made
true Of every ware manufactured In
The great Northwest
; D
Made in Oregon" is fine slogan i,
Put to common practice, 1t will make
he state great. 1--WE use only Oregon !
made goods" is good running mate
and, when adopted, It should stand :
boldly out on every countTN newspa-