The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-09
MERCHANTS MUST
RENDER SERVICE
Keynote Of Address Made by the
Rev. Wallace r.. Bacon Be-
fore the Retailers
Last. Night.
NEW IDEA OF BUSINESS
The Rev. George Long Tells Things
Warsaw Wants, While Fred Wed
Ter Gives Talk on
Boosting.

Several interesting addresses were
made before the retailers at War
saw last night. The Rev. Wallace r.
/ Bacon, pastor of the First Christian
church, was called upon just after
Mr. Boyd had finished his Ad club
| talk.
The Rev. Mr.. Bacon in an eloquent
! address told the merchants that their
key note was service, that the COM
munity was coming to expect more
and more from the merchant in this
respect. He said that the community
now placed great responsibility in
the merchant and expected service,
and that the man who didn't under
stand this was bound to lose out.
The merchants who are recognized
as the leaders in the community are
! the ones who give the greater and
most cheerful service, the speaker
said
The Rev. Mr.. Bacon said that the
communal tendency which created
the factory and the school. also Gre
ated the retail merchants trade. The
merchants formerly possessed no or
ganization, worked by themselves and
took little care of the larger aspects
of their business. Now they are
organized and this organization is for
service. The successful merchant
now must know the community's
needs and be able to fill them.
For Better Service.
hat is the reason you merchants
are gathered here tonight" he said.
"You are meeting to discuss plans
it1, nofn 70
a better and finer service"
The speaker said that competition
had now given way to cooperation.
given you your place in the COM
munity. A short time ago co-opera-
ton was in the interests of competi-
ton and gave rise to the trusts and
similar concerns. Now we are CO.
operating in the interests of service.
'"The community Is expecting more
of the merchant today than ever be-
fore. What the town expects from
the professional man, the doctor and
lawyer, it now looks for from the
merchant. The community is made
by the institutions it possesses.
Your stores, in their appearance,
type, management and spirit, COM
menO heOkuk 10 tue OuLSlueE.
"The merchant is larger than his
store; the man is greater than his
Job. The emphasis is being laid
more on the man than the store. 1t
is not the store you possess, but the
man you are"
In concluding Rev. Mr.. Bacon said:
"You have an important place in
the community. The community
places responsibility on you and. you
are in the game for the service you
can render. The merchant who
doesn't understand this will fail. The
who are recognized in the
community are those who believe in
rendering SERVICE"
What Warsaw Wants.
Rev. George Long of Warsaw gave
a brief but very interesting address. !
He was very much interested in the |
river road boulevard between War
saw and Hamilton and said that he !
expected to see this dream realized. |
The thoroughfare would be more of |
a city street than country road and |
he had vision of Hamilton and !
Warsaw as one continuous city with |
handsome residences lining the |
boulevard and overlooking the river.
The Rev. Mr. Long was heartily in
'avor Of communal spirit between
he tri-ciites For Warsaw he wanted
The street car tracks laid up the