The Nevada County picayune., 1917-11-29
THE BUY AT HOME DEPARTMENT.
Organize For General Good
COOPERATION IS NECESSARY

 tts~ te Held LssaI Patronage psspits the AssrsssiSs Assauits sf Mall OrSsr
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 Scheme Ykst ts Prsdustivs sf Excel lent Rssults.
 fCspyrsshtsd. taA sy Thomas Sullivan ]
 Tho community which does not or ganire for the general good of its eiti- Esns fs in a preearious state, AS organ isa tien accom- plishes everything when tt Is perfect. It unites the community by one of the strongest of all ues-the desire of improving every citizens con diuOn
 Cooperation sccomplishes everything when it is perfect It sa tisf1es desires. simplifies needs. foresees the wishes and becomes s constant source of ben eft
 Mems hearts ought not to be set against one another. but set with one another and all against the community evil.
 SfhhHS by S'SNSN iS' Cooperation tends to wear of those prejudices which maintain destruction and animosity between business inter ests
 It softens and polishes the manners of men
 It disposes them to peace by estab- fishing in their community an order of citizens bound by their interests to be the guardians of public welfare.
 Live merchants associations. live in dividual merchants with inventive minds, can do much toward regainlng and holding the farmers patronage now being sought and fought for by the aggressive mail order houses.
 All of the merchants of a town or county co operating as members of the right kind of an association can of all concerned in the solution of the retail mall order problem.
 Must Conserve All Interests.
 Too many combinations of mer- chonts fail because too often those or g izng them lose sight of the law of mutual benefit and seek to advance the selfish interests of hs perhants alone at tho expense of their custom srs.
 To be permanent and beneficial, 1t seems to me. a merchants associa ton should confiue itself to devising ways and means of bettering trade generally in its own town Efforts in that dirsc ton. of course, cannot be continually successful unless the interests Of con sumers are also conserved.
 Law of Mutual Dsnsst
 But starting with the fact that both farmer and townsman are interest cd ia making the town and country prosperous, you would have the law Of mutual bsneft on which to build up an association that would be powerful in convincing all the people of the section that it pays to keep your money at home"
 Getting farmers to town. il seems to me also. is the most important neld of . merch hants association. And having specials" or bargains" for getting them into the stores is the neld of the merchants individual eff forts within which he should retain every bit of his liberty to act.
 Many Merchants offer Prizes
 In many parts of the country the merchants associations have estab l lished what they call carnival day" or county court day" or flair day" or rI. at do,- Ior Cb merchant advertiseS tha; he will give prizes fo t.c jsr8cet tumher of eggs brough' .p his >'o.c. "r for The best roll O batter. or far the De-,t buShet of potatoes
 There are many other legitimate schemes which ma! De used to create interest and draw he people 10 his store
 Sometimes sever mrr hsnt~ offer prizes of the sllo" .rd o' lr"du e. and this stiWuat-~ inte.c~, ard results in sharper competitor On these special" days the mer. chants often arrange to have an ex- rert suctionesr on hand to sell any Iiud of secondhand machinery or farm utensils. household goods. horses, cattle etc.. on q commission bssis. If sales are made the suctionesr receives ! per csat; if no salss are maAs there k nc expense incurred Wonderfully Helpful. Propositions of this character are wonderfully helpful in bringing people to town, and when they get to town It is comparatively easy matter to interest them in something they need
 Those "specisr days. however. must he arranged to correspond with the periods of farm wsrk
 For instance. it would be useless to arrange such days when the farmer is in the midst of planting or harvest ing.