New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-03

Of offence sometimes ludcrou in typical advertisement
by the Newman Magnn offering Suits made to e'a
$35 up $45 Sale Prices sos to S24/o NO very pro-
found analysis necessary determine that the manufacturer
who makes suits retail SIS to S45, and makes the 50
badly that they have to be sold at S245 hash done
particularly good job If handled that particular maker
goods shouldn't select them spurge about IN the Puoo P
The White House. another large while makes little use OF
the value, deals extensively in the comparative eh
heretofore priced regularly and the like -
Hale Brothers, Prussia Hays Gutman the lily OF ans
the White House and Livingston Brothers other more or less
offenders In the extreme class are rorefan
who exploit the absurdy of Real $25OO Absolutely
Suits at ST. 90 and the Royal Shoe Company which adVef
Sc 90 value white buck boot at SGD; but upon Deis III
vted guarantee buck takes refuge in the evasion ha
or caskn! Even highcass concern as v Ion
nor Mofatt Co. occasionally slip up on their ow-prceo so
and undertake sell merchandise tor less than hai Oh "
actually WORTH if may believe their offers rersohaiy ~
ncapabe of that degree of creduiy Conducting department
while worthy honorable pursuit not an eeemosynay
enterprise. Those who endeavor to carry on as ohaf o
actually selling goods half value via the bankruptcy court
carefully padded where they can do themselves no
further harm. =,
If these will the wisp chasers with their value claims wish
proof that the direct advertising method can be succesu
there are several examples ready their hand Koos brohes
and the Emporium policy OF comparative price OF
value claims and hold to it. No stralghter and more i
opv can be found anywhere in the country than mat "
h urn out To their credit sad they have stood unfalter
10
in the interests of fair play follow the same policy have h
,v And on this each has built big highly profitable
and stable patronage Elsewhere have told the story OF the En-
porium the pioneer store in this region to come out OH P
form of 100 per honesty in its advertising ana It's ,eS "
a w then REGARDED in the mercantile world hazardous
t fobardv experiment The Emporium people will tell the IN
,ht comparative price and value advertising is not only
honesty but also the poorer policy They have proved
to their own satisfaction. So have Roos Brothers. and one ~
az readily induce these stores to stock up with the s u
1891 as to 90 back the discarded advertising methods
Unfortunately cooperation among the stores Is hampereo y
e l;t and still more unfortunately this distrust is JUS
6d bv the bad faith of number Of the leading establishments
Tie Retail Drygoods Association composed OF most OF inc
ard stores recently passed resolution whereby the W
hound themselves employ between February - ana way
tbe terms Sale" Clearance Reduction, any compa-
son Of prices in advertising readyo-wea garments mere
was specific provso by the association against beginning
b sort Of advertising on April 30 which date it suspected
temptation might prove strong for some OF the prem
did iebe. Co. boke over on Apr in E Sh an
Great May Clearance OF suits dresses etc aIks nov
only violated the date agreement by exploiting sale but wen5
further and offered comparative values OF kind which tesed
more eooenty to their imagination than their accuracy Quite
early in the proceedings Newman Magnn Co succunbed 10
the strain and mid April offered Very Special IN dresses
advertised as actual s22 so and $500 values at go
Pagers good faith gave April 81 IN the form OF re
duction offer dresses and M2s 20 v0 Roo
Brothers, both Of which had honoby kept both the ee ana
spirit of the agreement protested they got only the ame
With the courts uphoIdng crooked advertising practices the
prosutcd by the money chaatans and takers the
honest advertisers small though sturdy minority and the gen
run merchants pursuing uncertain and vacatng policy
the situation San Francisco might appropriately be termed dc
perate but rcdeeng clement and active adver
Using Six months the organization mobund he
membership fell sxyhvc Twenty thirty men gathered at
the meetings and cssy discussed politics the the markets
ANYTHING but adversng-which dull and undressing M
work a volunteer basis, with effective volunteers Al
the last practical advertising men stepped IN
reorganization committee appointed took Offices IN one OF
the big hotels engaged organizer Mr. Clyde ~ White
business and set out upon campaign Tor member
ship and attendance meetings oday the club has close upon
FIVE hundred members including considerable proportion OF
women the meetings are attended by three hundred in
stead of the corpora guard Of few months and between
times the club Headquarters hive OF activity
Now that the club is feet numerically is turning its
attention to cleanup work Any of of the active
members each expert particular line ready at call
to investigate report upon doubtful local advertising he
club Of unofficial bureau OF adjustments on COM
plants been consistently able through its influence
dealing and correct advertising msstatemens
have myself President Brockhagen Manager White and
various members Business Committee personally
the leading merchants and request explanation proof
certain dubious as-and it, the explanation with promise
that II wouldn't happen often than the proof Thus