El Paso herald. (El Paso, Tex.) 1901-1931, 1917-03-29

when the adorable FL Paso
youngsters we're shown in living
picture advertisements. the people in
the audience invOluntarily exclaimed
the name of the particular brand
represented, before it was announced
Where was all this? At the art of
advertising" program Of the art de-
partment OF the Woman's club. held
Wednesday afternoon IN the club build
ing.
AIrs. G. A. Martin presented = clever
paper on art in advertising.
H r McClintock talked on the evo-
luton of poster advertising.
T. l. W OPlk directed the staging
Of a group Of living Representations
Of articles, well known through adver-
Using The first of these was Dutch
Cleanser" represented by Mary Olga
McClintOck- Then Cream of Wheat
Hawkins as the child expectantly
awaiting the dish of food from the
big Cream of Wheat negro, posed by
Tom McClennon. Elizabeth Knollen-
William Follett was the yellow slicker
clad "Uneeda" biscuit boy and later
represented the athlete in 'CampbelTs-'
soup. Josephine AIcClintock was
Dutch" paint Jeanette Brown was
one OF the little spear headed men that
advertise Wrigleys chewing gum.
"ZuZu' package crackers were repre-
scented by Miss Georgina Martin The
familiar slogan of the Fisk Tire com
pany, Thine to Retire" was called TO
mind with little Betsy Dixon in her
nighties. holding big automobile tire
and a lighted candle. His Masters
Voice" was portrayed as the last tab
leau. In this tableau Mrs. Z L W.
Victor" played The Star Spangled
Banner" while everyone stood until the
national anthem was finished
During the exhibition Of living pic
lures Miss Winifred Woods played pi-
ano selections Mrs D. V. Fennessy
managed the curtains.
Following the tableau. Nj Polk an
nounced his Indebtedness TO Mesdames
Fred c. KnOllenberg. H R McChntock,
Alyes Dixon, W A Hawkins Frank
gina Martin for making the pictures so
successful.
MI McClintock, in his talk, spoke Of
the first outdoor advertising posters
as the Egyptian hieroglyphics- The
Greeks went the Egyptians one better.
BY decorating the outside Of their shops
with terra Gotta representations OF
what was sold within. in lieu of signs
The first printed poster was made in
1880 The first thea trical poster in
color was used 10 advertise Sarah
Bernhard in her early days. Mr.. Nc
Clintock talked of advertising art.
which he said has taken the old time
fine art principles. modified and adopt
ed them TO commercial purposes and
needs He mentioned the effort OF the
Poster Advertising association TO i'm
prOvetne quality Of poster advertise
ments produced.
At the close Mr.. McClintock earnestly
advocated the starting OF an art school
in FL Paso, either in connection with
the high school or as a branch Of the
Woman's club work He mentioned the
art exhibit Of the school children's
work last year. al which over so good
designs were submitted in competition
for the prize he offered. as an illustra-
ton that FL Paso had artistic material |
to develop.
Preceding the program, a brief bust
ness meeting OF the department was |
held. at which the chairman, Mrs F W. !
Seward. presided Officers for the next /
year were elected by reclamation Mrs. I
F A Hughes was chosen chairman: |
Mrs II Y. Jackson, vice chairman: }
Mrs. Otis L. Mcintyre. secretary, and I
Mrs. Fred c. knollenberg. treasurer.
Little Miss Dorothy Waldron de- I
lighted the audience with violin solos, /
with her omther. Mrs. H H. Waldron. |
playing her piano accompaniment
Miss Constance Pateman sang Call
Of Spring in a very pleasing way. ac-
companied by H G. Bastov on the I
piano.
presented by the girls of the camp fire !
circles of the Young Women's Chris !
ton association several weeks ago. will 4
be repeated on Saturday evening, in the 4
down town rooms of the Y W c. A. /
The cast will remain the same. except !
ing that Miss Katherine Griffith will 4
play the old maid The others taking I
part will be Misses Vineta Lindauer, /
Kuhlmann. Virginia Cooper, !
Lola Bushong. Helen Beisswenger, I
Caroline Moureau. Lexie Clugston 1
Ethel Davis. Lucille Day. Ermen Mark
graft. Margaret Hansen and Blanche |
Turner.
The junior auxiliary OF the church |
OF St Clement met Wednesday after
noon at the home of Miss Lois Mae
tie on North Campbell street. The /
box that the members have been pre-
pairing TO send as an Easter box TO !
the Indian school at Pennington, "
NJ. was packed ready to ship The box /
contained over so garments that the |
auxiliary members had made and
large number of suits Of underwear 1
and stockings for the indian children.
James Christy gave a five pound box /
Of candy for the box. Following the |
work OF the afternoon refreshments
were served by the hostess.
Mrs. c. W. Dixon entertained the Il |
Refuse TO Tell club at her home on
Florence street, Wednesday afternoon
The afternoon was pleasantly spent
~ " If