Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-10-03
SHORE FALL SEASON
NOW ESTABLISHED
Autumn Joys of City and
Environs Being More and
More Appreciated
BIG HOTELS REMAIN OPEN
Strolls, Sun Baths on Pier, Music
and Golf Prominent Among
Fall Delights
ATLANTIC CITY. Oct

ATLANTIC CITY, Oct. I.
IL has been said by a Phlladelphian
whose name is known to hundreds of thou
sands of Philadelphians, that he or she
who has not visited the shore in the autumn
does not know Atlantic City at it's best
Those who know Atlantic City at Easter
tide or the Atlantic City OF midsummer
with multitudes wildly scramblinR for all
the joys that can be crammed into the all
too-feet.ng hours at their disposal, may
question that assertion.
However that may be, Philadelphians who
never have experienced late fall cottaging
or the pleasures of a hotel sojourn in oc-
tober have "A delightful experience awaiting
them. Atlantic City's fall season has be-
come an institution almost as important
as its spring patronage era.
It is totally different resort that one
finds after the summer rush is past Ana
lytically speaking. 1t is, of course, the same
place in new setting, different environ
ment Philadelphan who paid his first
fall visit here last year said he saw the
Boardwalk almost for the first time. When
he was here before his whole attention was
occupied by the crowds on the Boardwalk
THE NATIONS PLAYGROUND
All of the big Boardwalk hotels, which
more than any other one thing except the
sea, perhaps, have made Atlantic City what
1t is today-the nations playground-are
at their best certainly in the fall There
Is none of the crush of August or Of the
Lenten season. One may drop in at almost
any time except when big conventions are
holding forth and be certain Of room
and a bath and a maximum of attention,
The men who made the great caravan
saries of the Boardwalk made the Easter
season, and they now are engaged also in
making the fall season. In this big
undertaking they are going to be ably as
sisted by no end of Philadelphians who
have contracted the fall-sojourning habit
and the weather. There is no time in the
year when the temperature is more equable,
more inspiring for long, silent tramps up
to the Inlet or away down into Chelsea or
Ventnor. 1t is delight for many simply
to sit in the sunshine on a pier deck, scan
ming the sea and lazily listening to the
seductive airs OF band or orchestra.
So far as that goes, Atlantic City is de-
lightful also In November and December,
for 1t is a much-vaunted fact that followers
of the ancient game play the rounds of the
well-kept golf courses at Northfield and at
Sea View when every other course within
$50 miles Of New York is coated with snow.
And tens of thousands can testify to the in
spring spectacle which the Boardwalk af-
fords in the early part of the Lenten sea-
son, when society foregathers ostensibly
to repent in sackcloth and ashes
But we were talking about Atlntc City's
fall season. 1t is an established fact an
institution. Hundreds of Philadelphians
who formerly hastened homeward immedi-
aIely aIIeT IDe summer eNOuuS IOllOWlnB
Labor Day are remaining indefinitely.
Shore landlords are glad to extend leases.
because they are looking forward to the
day, not far distant many believe. when
cottages will be rented by the year. Con-
vention delegates have filled the big houses
this week, and there will be a continuous
sequence of conventions during the remain
der of October, So that those who contem-
plate coming to the shore for a fall visit
would do well to reserve their quarters In
advance.
RECoRD-BREAKING SEASON
This fall bids fair to be a record-breaker
because thousands of middle western per-
sons of wealth are here, together with
great many southerners and no end of
Canadians. The encouraging prospect has
caused the management of the Ostend In
Chelsea, a summer hostelry heretofore, to
decide to keep open throughout the fall and
the winter also. Other bonifaces are going
to do likewise, materially reinforcing the
total of accommodations afforded by the
Traymore, the Marlborough -Blenheim, the
Dennis, the Breakers, the st. Charles the
Royal Palace, the Shelburne, the Strand,
Haddon Hail. the Chalfonte, Seaside House,
the Chelsea, the Brighton and the other
first-class hostelries which have catered to
all-the-year shore visitors for years.
A campaign set in motion by the shore
Chamber of Commerce to add September
TO the season" has much to do with the eX-
ceptlonal fall conditions now prevailing.
Owners were encouraged to offer liberal
terms for lease extensions, the railroads
were prevailed upon to keep their summer
schedules in effect for four weeks longer
than usual and the city authorities were in
duced to maintain the beach-guard protec-
tion for bathers throughout the ninth month.
Meanwhile hotel owners who are firm be-
levers in the efficacy of advertising because
publicity has been one Of the salient causes
of Atlantic City's wonderful growth. have
emphasized golf, motoring and bathing as
fall attractions.
COUNTRY CLUB BIG FACTOR
The Seaview Country Club, created by
Clarence M. Geist, Philadelphian, at
cost of $3.50, 900, out Of his own pocket, has
been a big factor in the making of Atlantic
CITY into an all-the-year resort. Seaview
in the pines, above Absecon, with It's mag
nifcent Clubhouse palatial hotel. In fact
exactly suits work-weary millionaires
who yearn for secusion. 1t costs $1,000 to
be a member of Seaview, but with so many
CAPTAINS of capital to draw upon, Seaview
has become a self-supporting institution.
Charles NJ. Schwab Eugene Grace, James
A. Farrell of United States Steel, and
host of others whose names are familiar,
are members Nobody knows, outside of
those at the big club in the pines when
they come and go. Nobody is admitted to
| the golf course except when introduced by
a member A splendid bathing pool, a
! spacious dining room, large ballroom
| for frequent dinner-dances, are some or the
attractions.