Daily capital journal. (Salem, Oregon) 1903-1919, 1917-05-19
Mitchell Car Is
Quicksr1'sH, Says Bruce

Wia a tssk Of sssrlv sss year
length before hz sui = ssssidsuels
/ portion ~ ths UstsS STAT" ssd
1 canada - His ,lssstiossl s'udis,
7 Robert g. Bruss. Of re uduuhsaal
Films Corporation Of Aasrss. has ~
dsrtskss a aissios FOR tsiisg series
Of 0sviuE ssd ,till pisisr', fSr display
ia mo.isg picture houses hrSuThsst
hs continent Of NOrth Amsr'ss Ast,
'sritie' ssy, will afford tss OiEEs,t ess
satioSal tsstsrs ever attempted iS thiS
sosstry.
Mr., sTaSs left New yorI oa Issssrv
II, elsstiag TO make tee ebhrs sIsur.
Sion av sutOaobils His boldse. 10
planning this trip sud his dsssrmin-
alton 10 prove az the same nms The 10
valuable assistance that could be ren
dersd ~ = motor car, astonishsd The
biggest wss Of the film world. His
selection " the Mitchell ear for his
strenuous travelling came - the rssSlt
OF close study Of automobile ef-
fisiency. No sooner had he determined
apOH utilizing "SiI Of sixteen,
/ than be called upon Charles 2, SkiSner,
the Mitchell representative in New
York, aud purchased first series
sever passenger touring ear snd out
+ fitted it for the memorable camera
/ journey. Nearly 900 miles of che
"swing around the big circle have
4 haay, Nva al tLu ftlta aW
! pert has obtained enough films TO
demonstrate the wisdom " his selec
( tioH Of the machine 10 carry him
! through vicissitudeS of roads and trails
| that are in themselves one ot the most
admirable educational features Of
American life in Southern states
/ Because the motor Of the Mitchell
ear never has given him moment of
mechanical trouble and the car lived up
to his ideals in efficiency, speed and
endurance, Mr.. Bruce announced that
he had given the machine the name
1.-The Quicken ell, -
, 'It goes through everything that has
Il suspicion Of road under the mud, F"
wrote Mr. Bruce in one of his com
munications to President Otis c. Friend
Of the Mitchell Motors company. "The
/ Quickern ell is istill on top--mud all
the way. bat the car runs splendidly, y
he added after an experience in Nir-
ginia.
''We have been through rain aud
mud for the last six days came the
message from another point. "Car is
running finely Since leaving Rich
mond. we have. drilled through some
awful stuff. Got motion pictures of
the Mitchell pushing the mud ahead
of il, the front axle being completely
buried We have made $50 miles to
date-never meet any other heavy cars
on the deep roads. F."
After an extremely difficult trip via
Augusta and Macon, using the shovel
and Jack frequently on roads that
seemed bottomless, the film expedition
reached Jacksonville, Florida. There
the throngs that greeted the mud
) spattered machine and driver were very
enthusiastic, and the Mitchell dealer
had big reception at his salesroom'
for the camera expek.
Mr.. Bruce is entirely satisfied with
the progress of his mission into the
Florida country, has become almost
poetical in his letters to his home of
flee on the wonderful performances OF
the Mitchell amid road conditions that
appear to have deferred many other
owners of heavy ears from the high.
wav and is preparing to send 10 the
Films Corporation the first installment
of educational films for assignments to
thcaters.
'The United states has localities
teeming with local color, remarked
Mr.. Bruce as he was preparing to con
tinua the itinerary from Jacksonville
''and the film artist would be unmnd
full of his mission if he did not preserve
the views on his camera film. But he
also cannot ignore the element of ac'
ccssbilitv that is provided by the mo
tor car. Before the Mitchell machine
has concluded the journey that | have
outlined for this educational film
work, it will have traversed a variety
of roads that win afford study IL
highway economics. IT also VIII have
demonstrated that John W. Bate :
ideas of car construction are so wen
founded that another enthusiastic
Mitchell car owner will have been ad
ded to the big list of Mitchell boosters
The Quicken 'ell message on road con
ditions may be seen in a great many
picture theaters throughout the coun
try coupled with my selection of coun
try-wide views. "
Halvorsen & Burns handle tht
Mitchell ear in Salem.