New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1917-01-30
GETTING out THE
new BRITAIN AUTO
First Car Will Be Shown at
Boston Fair

veritible hive of industry is the
former trade school building on the
Berlin branch tracks the new home
of the Eastern Motors. Inc. which
is to begin construction Of the new
Charter Oak skies Immediately. The
executive Offices of the concern
located for some time past in the
Pilgard building in Hartford, have
been removed to the factory here and
henceforth all business in connection
with the company will be handled
from the local factory. 1t is hardly
necessary to suggest that New Britain
people take an active interest in the
re-opening of the trade school build
ing by an automobile building con-
Germ, such as The Eastern Motors
Inc. This organization backed by.
some of the foremost men in this
state and over the border too. for
that matter. begins a very promising
career with the completion of the
first models. Under the supervision Of
Fred A, Law, vice-president of the
company and engineering executive,
the trade school has been put in shape
to begin business. Mr. Law and Allen
Sheldon, one of the founders of The
| Eastern Motors. Inc, who will have
! imin ediate charge of the active
operations here. recently returned
| from trip to North Tonawanda, N.
Y, near Buffalo to witness the initial
| trial tests Of the six cylinder engine
being built to Charter Oak specif1ca-t
tons by The Hirschell-Spillman COM
pany. MIR. Law has nut stiff pro-
position up to this concern in his re-
quirements for an engine, at least the
company SO insists. The tests of
! which there were several, were un-
! usually severe. Mr.. Law says they
were eminently satisfactory and he Is
| therefore convinced the New York
state concern will build just the right
| kind of engines for the Charter Oak
skies. 1t is worthy az note as in
dicating the policy Of The Eastern
Motors, Inc. to build a thoroughly
! high grade car that other engine
builders expressed the desire to dup
licate the engine decided upon at
much lower cost Mr.. Law however,
being native Fastener and there
fore believer in the old adage that
"the best is none too good" passed the
Every car that comes out OF the trsde
school building will be fit.
New Britain. like other thriving
Connecticut cities, is noted for the ex-'
cellence of It's product, New Britain's
Chamber Of Commerce, which was
instrumental in securing the concern
which Hartford wanted very much
and didn't get expects the company
to turn out a high class product It,
will not be disappointed. In due sea-
son when the first cars are ready for
inspection the New Britain Chamber
of Commerce officials will have the
first ride. Now 1t Ia only fair to as
i sumo that Fred A. Laws latest pro-
duction Is going to please them
nightly. The we'll known engineer
has been fortunate in securing the
material needed to begin production
and it was only because of his stand
ing in the engineering profession, his
close touch with the big men and
concerns that control the raw stock
market that he was enabled to get
just what he wanted
All the cars that can be built the
first year have been spoken for by
representatives in the east There Is
also a waiting list.
AS to the plans of the selling or
| sanitation nothing is to be said at
present. A sizeable force will soon
be working on the production. The
Hartford automobile show comes IN
February 10 but it will be impossible
to show the Charter Oak six there. !.
Boston will do the honors in introduc |.
ing the Charter Oak generally to the,
public. New Britain, as has been
intimated will have the first look. y