Imperial Valley press., 1917-01-20
MAKING BIG EFFORT
FOR CLUB MEMBERS

Every motorlSt IN this part OF the
state, whether he is yet aware of
the fact or not, is vitally concerned
in the smashing finish to the men,
bership campaign, which has been
conducted by the Automobile Club
of Southern California.
With less than two weeks remain
| ing before the final accounts to the
campaign must be in the hands Of
the directors, it devolves upon every
motor car owner to personally see
that he has done or is doing his
share to support the work Of he
club.
1t is the aim of the club officials
and directors to reach the 10000
member mark by February /, that
having been the date set when the
campaign was instituted in October.
There are several hundred yet to go,
and every active club member and all
organization departments are work.
ing practically day and night to make
this aim realization.
In order to report satisfactorily, an
average of 26 members day must
be secured throughout the southern
part of California in the limited time
left before the beginning of the clubs
fiscal year, which is the first day Of
February. This means that every
county and every territory which is
benefiting enormously by the Auto
mobile Clubs work, should :ahc an
active interest in the welfare OF its
campaign.
Thousands of automobile owners are
using club signs, and are reaping club
benefits, who have not supported the
organization-a fact founded mo,e up
on thoughtlessness than upon neglect.
When it is realized that the orguni-
zation represents every motoring in
terest in this part of the state, and
is unselfishly public-spirited in its ac-
tivities, no motorist, should refuse to
aid in it's work by becoming a mem
Der.
Whether it be in it's efforts 20 open
a road to the summit of Mt. Whitney,
to exploit the exposition at Sac Diago,
as it did last year, or to work for
the individual interests of each and
every county in it's big province, the
Automobile Club is always active in
the advancement of the southern part
of the state.
Of course, it is pointed out by Sec
retary Standish l.. Mitchell, there
are certain benefits which accrue IL
rectly to the members, whcn mare
than compensate for the sum asked
in dues and initiation fee.
These are found particularly II the
Inter- Insurance Exchange, wlere
club members only are supplied with
insurance at cost, in the big map sets.
in it's magazine and the service Of
it's legal department, saving thou
sands of dollars to these MEM crs
annually.
President Fred l.. Bake Of the Or
ganizaton has personally signed more
than 5000 letters addressed to mo-
torists of Southern California, point
ing out the reasons why greater
majority of motor car owners should
Join the club which is doing so much
1 for each individual and for the en-
tire motoring body.
! In fact, it is pointed out with pride
by all the club officials that those
motorists who have Loyalty support
4 ed it's work have also made it the
most active organization of the kind
in the world, and the largest in Amer
/ lea.
But the club is not yet large enough
to carry out all Of its plans for the
coming year, since greater demands
are continually being made upon its
resources, and these must be met as
I the touring area of its territory in