New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-09-30

morning NJ ~ ClOCh.
Every possible device 20 make the
lo.p the best advertised most populcr
and most quickly subscribed in history
will then be set in motion. Every ear
and every eye in New York for the next
fopr weeks will be reminded day and
night that the government is calling o.
i,s citizens for funds with which ID
prosecute the war. From the time you
Get ID in the morning until you retire,
no matter where you 60, or what you
do. you Will see and hear. Buy Lib
orty Bond
Posters will be emblaZoned upon
every billboard, placards will appear
IN strcetcars and trains, Broadway at
rirht will blaze with gigantic electric
signs. and hundreds Of thousands o.
buttons will be distributed to carry
he message 20 all men and women that
Oh, also fights who helps a fighter
fight" Churches, schools, trades. pro
LESSONS, Boy Scouts, women's clubs,
fraterral organizations. political bod
les and individual volunteers will CO
operate with the Liberty Loan Com
uittee. which in the New York Federal
Reserve District will have $4,000 per-
sons devotiDg their energies TO popu-
larizing and taking subscriptions for
the loan.
Tie practical appeal for the loan is
this. The government needs the money
10 pay the expenses OF the war; TO BUY
food. clothing and munitions FOR its
soldiers and 10 extend credit TO its
allies. But there is q deeper meaning
20 the appeal. because just now our
soldiers are on the verge of going
INTO the trenches Of France. and there
arise in the minds Of thousands of
parents visions of their sons combat
ing both the Germans and the rgOrs
OF winter I'm the trenches. Every hour
our relation 10 the war becomes more
intimate. because every hour takes our
soldiers nearer TO the lighting line.
That makes the necessity for feeding
and clothing our soldiers more init
mate, too, and as feeding and clothing
are question Of finance, - sN echoes
back 10 the Liberty Loan. The war in
its final analysis must De fought with
dollars. and the Liberty Loan is the
great fighting machine N which every
adult in the country can put his or her
power
Here Arc the Terms
The terms OF the Liberty loan and
the method Of subscribing to it are
as simple as o nursery rhyme. Secre-
tary 81 the Treasury McAdOo has an
aounced these details: The loan will
b-.or $3,U59,o)O00O or more. the eX-
cjHs not 20 exceed onc-half of the
oversubscr.ptiCu. ANY one can buy
bonds They will be sold in denomi-
nations Of $50 OF mUltip!es Of $50.
!.
payable seni-arnually. The maturity
will be in twenty-five years, but they
may be redeemed, in the option OF the
Treasury, IN ten years.
The bonds viii be sold on these
terms: 4 payment OF , per cent upon
applications IS per cent November i,
30 per cent December Il and 20 per
cen. January D. 1918. There are GER
tain privileges Of converting the
bonds into other government bonds.
Subscriptions will close about the end
of October. when, 10 Is expected, the
loan vii. be oversubscribed by $1,000
100000 or more. In "a few weeks De
bonds will be ready for delivery. The
distribution Of the bonds will be
through the twelve Federal Reserve
districts.
The Second District, which embraces
New York City, all of New York State,
one county in Connecticut and twelve
counties In New Jersey, with its total
population Of 1900 900, will be called
upon 20 subscribe 10 about Sl,500,000,-
600 Of the bonds, The Federal Reserve
Bank Of New York, Of which Benjamin
Strong is governor will be the fiscal
agent for this district.
Saving Certificates Separate
The campaign TO sell S2O0OOOO 900
IN war savings certificates, Frank A..
Vanderbilt. chairman Of the war savings
committee, has announced. will be sep
Grate from the second Liberty Loan
campaign, and probably will begin about
December !.
The handling Of the first Liberty
Loan, which was completed last June,
was considered more or less academic
IL was new and unknown thing 70
the average man. II was something
he regarded as high finance" as being
over his head" and of interest chiefly
10 the capitalist. II was bit of gov
eminent financing. That was before
our troops Rad gone TO France. There
was still a belief that Germany might
be beaten before American soldiers got
into the trenches Il did not come so
close 10 the heart Of the average man
as the loan does now that our SOL
diers have levelled their guns and are
about 10 pull the triggers.
The defeat Of Germany as quickly as
possible and with the least sacrifice
Of American lives has become the bust
ness of every American now.
IL is the business not alone of the
capitalist, or even the moderately well
20 do man, who can buy bonds in
quantity. and not alone Of the Garner
of good wages who car buy without
feeling the pinch. II is the business
now Of the clerk who will buy possibly
only a $50 bond, TO be paid for by in
stalmcnts, because he has a brother
in the French trenches; OF the milk
man, who has son "ovor there; Of
the heroic woman who has gone TO
work that her husband might serve his
country, and Of the thousands of men
and wSmeu who have loved ones some
where in France" But not less strongly
should the loan appeal 70 those who.
having no relatives 10 send 10 the war
and being unable TO 20 themselves,
want 10 do their bit" by building the
financial fortitications behind the men
who are at the front
Figured out, Mr.. Average Man, the
raising of a S3,000.0OO,000 loan means
that if the responsibility were rested
evenly on the l0O,O0O,O0O citizens of
this country you and each man, woman
and child would have 20 subscribe $50
worth of the loan. If you buy less than
$50 worth you take less than your
share, and If you buy more you make
IN for tha 1efcierey IF Of hers Rut of