River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1917-03-22
Stewart Store Entertains Monster
Crowds With Enchanting
Display of Fashions
Finery
REPEAT NEXT SATURDAY
First Fashion Show Ever Held In
St. Croix Valley Wins Ad-
miration And Praise
Of Hundreds

beauty kept all available space IN the
Stewart Mercantile Co. store crowd
ed with an admiring7 audience last
Saturday afternoon and evening.
Few people realize the enormous a.
mount of care and the weeks of hard
work necessary to stage a successful
style revue such as that given by the
Stewart company. For several weeks
past the many details of this exhibit
ton has been in process of develop
ment, and even then the final hours
before the opening were spent in
feverish hustle to have everything
in readiness.
The store decorations, arrange
ment of stock, counters, shelves ana
window displays were a beautiful
tribute to the talent and skill of Mr..
Frank West, under whose direction
all of this artistic work was accom-
plished. Every detail was worked
out with a fine eye to harmony Of
color and design, and the result was
truly charming to behold.
In spite of the fact that one Of the
worst snow storms of the season had
the night before made country roads
impossible and left the city without
train service, the store was crowded
at three p. m. when the first model
made her appearance upon the
promenade. Hundreds of people
had planned to come here from
neighboring cities and towns for this
show, and to accommodate them,
and also the people of the immediate
vicinity who were unable to get here,
it was at once announced that the
exhibition, with added features,
would be given again next Saturday,
March "a
At the opening of the program Mr..
George M. Stewart explained that
every article Of clothing displayed
was from the Stewart Mercantile
Co.'S. stock, with the exception of
the millinery, which was furnished
by Miss Belle Kennedy and Mrs. Ada
Miller. Mrs. E. R. Smith and her
assistant arranged the facials and the
Of tho Yo1nCa1c
All of the models were young
ladies from this city. 1t is custom
airy in almost every college town
where fashion shows are held. to re-
cruit the models from the schools,
and the choice conveys a delicate
compliment to their grace and beau
ty and lends wholesome dignity to
the occasion. We would very much
like to have time and space and abil-
ity to describe the charming effect
of each display, but such an attempt
by mere man could only prove
ludricously inadequate. It was a
magnificent and convincing adyer-
tisament for st. Croix Valleys larg-
est mercantile concern.
At next Saturdays display there
will be several dresses shown which
were included in a stock shipment
that did not reach here in time for
last Saturday S revue.
To Miss Edith Anderson, head of
the stores ready-to-wear depart
ment, must be given large measure
of the credit for tn : exc allence of the
display itself. Miss Anderson has
had the experience of actual partici-
patton in leading Chicago style re-
vues. The promenade was under
her supervision and each costume
worn was of her selection. In gown
ing the models she was ably assisted
by corps of ladies from this city.
The following list gives the names
of the models and the costumes they
wore:
MISS BESSIE BUCK
Rookie Poiret Twill Suit, Shrimp
color Georgette blouse.
Gold Silk Jersey Sport Suit, Purple
combination.
Gold Georgette Dress, Green Velour
combination.
Paisley Skirt, flesh Georgette blouse.
MISS MULLEN
Pongee silk dress. Russian style.