davidaulloa/AmericanStories huggingface dataset:
Five Mile Beach weekly journal., 1917-08-03
How National Ad-
vertising Increases
Dealers Profits
on a Decreased
Investment
= Investment
ccopyright-Maliory. Mitchell 8 FAUST

t&QpyI AAANNhCh "
1t is a matter of economy for
dealers to handle nationally adyer-
tised products. 1t is ECONOMY
from the standpoint of CAPITAL
INVESTED in stock.
This is based upon the principle
of CONSUMER ACCEPTANCE,
which is created by the advertising.
Inasmuch as the advertised brands
are ACCEPTABLE to every class
of trade, the dealer NEED sell only
advertised brands.
This means that the MINIMUM
OF CAPITAL is required for a suf-
fcient stock of goods upon which
to do business. A large amount of
capital is not tied up in slow NOV
ing stock which is acceptable to only
a PART of his trade. FEWER
BRANDS PLEASE ALL CUSTO-
MERS.
When u~nadvertised products T
handled, and even pushed by the
dealer, it is still NECESSARY for
him to carry SOME advertised
brands to meet the demands of
PART of his trade.
1t is clearly a matter of economy
to carry as few brands as possible
in each line. This condition is
brought about by the dealer ham
ding that class of products ~accepta-
BILE to ALL.
Not only does specialization on
brands acceptable to all mean less
capital invested, but it means a
greater return from a given amount
of capital through al increased ra-
pidity of turnover.
For example, a dealer who can
supply the demands of his trade
with two advertised brands of baked
beans will TURN HIS STOCK
MORE OFTEN than that dealer
who must carry several brands to
supply the same quality of trade.
This means hat every dollar will
yield a return more frequently to
the first dealer than to the latter.
1t means TWICE AS GREAT
AN INCOME from each dollar of
capital.
Dealers are beginning to see that
the MARGIN OF PROFIT on a sin
gle sale is not of as great conse-
quence as the NUMBER OF TIMES
they can make SALES FROM THE
SANE
4 Tt is better business to make a
dollar yield a 20 per cent profit four
times in a year than to have it yield
a 25 per cent profit twice a year.
The advertised brands are clearly
the most profitable products to han
die.
Five Mile Beach weekly journal., 1917-08-03

A well known clergyman who is very
stout was having unusual difficulty
one morning in lacing his shoes.
my dear, you ought to have a valet
remarked his wife sympathetically.
"A va1et?' echoed the clergyman.
well, my dear, If l had a valley
where 1 now have a mountain it would
answer. Ladies' Home Journal.
Five Mile Beach weekly journal., 1917-08-03
TUESDAY.
" " " " W. xM " MMMw " " " "

~ - ~
" W
" What are you going to do with "
" that half bottle of leftover milk "
" in your refrigerator? The cream ~
" has been taken off, but there Is "
v good food value in what Is left. "
" NOURISHING MILK GRAVY. "
" One pint of skimmilk, one "
" fourth cupful of -four, two level "
" teaspoonfuls of butter or cooking "
" fat, one-half ~teaspoonful of salt. "
" Melt butter or other fat in "
" saucepan. Add flour and salt "
" mixed. Blend. Add milk grad "
" ually. Heat, stirring constant "
" ly until thick. "
" Flavor if desired with any left "
" over minced meat or fish which "
" may be on hand, or minced ham "
" Or a slice of broiled bacon crum- ~
" bled. "
" Serve on boiled hominy, rice, "
" samp, potatoes, macaroni or "
" slices of corn Or other bread or "
" toast. ~
wMMw MMM@ W " "
Five Mile Beach weekly journal., 1917-08-03

" " " NN NN " y NN " wv " "
" "
" Don't throw away stale bread. y
" BREAKFAST RUSKS. "
W Dry or slightly toast slices of "
" bread and ends of-ioa~es ON Chs ~
" back of a stove or In a slow "
v oven. Crush with rolling pin "
" and serve the fragments with "
" milk or cream and sugar and "
" fruit if desired as a breakfast "
" food. y
" " " " " " " " " " y WMG " " " y.
Five Mile Beach weekly journal., 1917-08-03
THURSDAY.

M@XNNMNM MMMMMMNMM
" y
" AN ECONOMICAL WAY TO "
" PEEL POTATOES. "
~ A large amount of good food In y
" potatoes. including most of the "
" valuable mineral elements, Is "
" wasted by ordinary methods of ~
" peeling. Baking lin the jackets" -
w also means a. loss Of the jacket "
" is not eaten) since much of the ~
" meat of the potatoes sticks to the "
" s~tiffened skin and is discarded. y
" Drop washed potatoes In a YES "
" sci Of rapidly boiling water and ~
" allow them to remain ten min "
" utes. Remove and strip the thin "
" skin as when potatoes are peeled y
" after thorough cooking by boil "
" ing. The potatoes will still be "
" practically raw and may be ham y
" died like raw peeled potatoes In y
" preparing any dish, as scalloped, "
" French or German fried pota- "
" toes, potato chips, etc. "
" One excellent way to cook the Y
" skinned potatoes is to bake ~
" them. The entire potato, includ- ~
" ing the thin golden brown crust, ~
" may be eaten. -
MMNMMMMMN MMMMMN2MM
Five Mile Beach weekly journal., 1917-08-03
SATURDAY..

W W " MMNMM " " " Y
" Y
" Do you throw away "ham gra- "
" wy or bacon fat because it Is Y
VI too greasy for ordinary user y
y Stir into each two tablespoon y
" fuls of melted grease, one-half "
" tablespoonful -four. The mixture "
W will blend easily into milk soups, "
W stock soups, sauces or gravies u
W and give an appetizing flavor. "
" Y
" " ~ ~ " W w " " " " " " NJ " " y:
Five Mile Beach weekly journal., 1917-08-03
THRIFT THOUGHTS '
BY UNCLE SAM
How to Use Leftovers and Scraps
Appetizingly at the Same Time
You Help Your Nation Gary
the Burden Of Feeding the AL
lies During War.
Prepared by office of information. depart
ment of agricultural
MONDAY

MMMW MMw@M MM MMMMM xM
" "
" Here is an appetizing way to "
Y use that meat left from yester- "
" days roast. "
" MEAT PIE. "
" Cut meat into fairly small "
" pieces. Stew In saucepan with a "
" little water, leftover gravy or X
" soup, salt to taste, add such sea- "
Y soning vegetables as onions and Y:
" celery If desired. Thicker liquid V
" with -four. Line baking dish y
v with biscuit dough, pour in the v
" meat filling, cover with biscuit "
" dough and bake in a medium y
" oven. "
Y If the quantity Of meat Is "
" small a little macaroni or diced "
" potato may be added. Season "
" well. "
wMMW " " " W wM@MM NV
Five Mile Beach weekly journal., 1917-08-03
FRIDAY.
{ " " " W " W " W " " " W " " " " .s

" " " " MMNNM&MM
W y:
" Are you wondering how you "
" can use that left over fish? "
" SCALLOPED FISH AND HON. "
M my. "
" Place In a baking dish alter "
" nate layers Of boiled or steamed "
" hominy (hulled CORN seasoned to Y
W taste and minced fish with thick "
" ened milk sauce. Have a layer Y
" of fish on top and sprinkle over "
" it breadcrumbs. Place in oven y
" TO heat thoroughly and brown. y
" Rice, macaroni or potatoes "
" may be used in this recipe in the "
" place of hominy. "
" " " " " " " " " " " " "
Five Mile Beach weekly journal., 1917-08-03

This maiden chose a navy straw OF
good lines and a hexagonal mesh. one
side of which is adorned with disks
done In %iridescent beads.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
EVsONAL USE or BOOZE
NOT CONSTITUTIONAL.
Supreme Court Holds That State
Can Abridge Privilege.


with decision upholding the
ldnho prohihiiion law the supreme
ont has given an opinion which
m'y he one OF the most far-reach-
ing victories Tor "bone-dry" prohi-
billon yet recorded.
IL was held that citizen has no
constitutional right to possess
'gu"rs Tor MS personal use "
le wishes TO forbid Il Justice
McReynolds who gave the court
opinion held that q state has pow
er absolutely TO prohibit manuiac-
lure sih' purchase, sale or trans
porlat'on OF Intoxicating liquors
wl'hin It's borders without violating
'he constitution.
we iurher think, no added, 1T
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
ALCOHOLIC CONTENT 90
BEER TO nv , PER CENT

There il IN the country from two
IN three years supply W whisky
randy. and gin which may be- com
mnndeercd by the government "
required for purposes of nianuisc-
ture OF alcohol for munitions Tho
equircmants for induslrlzi s.sohol
O. wcver In addition 10 the normal
iput from sawdust and other
s'e products, Ia negligible. The
: sirnbility Of saving all the grain
d IN brewing from The standpoint;
of food conservation IL therefore
limited by the social question in
,olVed In the exclusive Use Of
whisky.
The President has approved Tho
q ommenddtion Of the Food Ad-
Illustration that the alcoholic ron
mt OF beer be reduced 10 q 3 per
eui maximum ard the volume Of
pin used Be reduced 10 spprcxi-
nH iely 20 per cent of that formerly
sd. Provisions are made 10 In
irgse the output OF cattle feed
rom brewing establishments.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
WAR mas DEaL,NDEn ,.H
MIN WITH KNOWLEDGE la
OF WIRELESS TELEGHAplIy.


Many young men who a fcw
months ago were pioking up fugi-
tive wireless messages on rudely
conlructed amateur Instruments In
their homes are nov serving at i'm
poriani radio posts on sea and
ashore. Tho war has revealed what
large number OF young men were
Interested In radio experimentation
and service. A school for men en-
listed In the radio service was open
cd at Harvard University. WHERE
1000 mon are training. 400 gradual
ing for duty each month.
In addition 70 the war work, rou-
tine peace services are, continued.
including storm signals and weather
reports and bulletins informing ship
commanders Of floating wrecks.
bu0ys out Of position, icebergs, and
other obstructions 10 navigation.
On the Atlantic are three high
powered stations capable Of trans
Atlantic communication. and four
high-powcrcd stations are located
on the Pacific coasl.
Since the Opening Of the war the
cxponsion OF the personnel m train
Ing w the radio service has been
moro Than 1000 per cent.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
OUNTY OFFICIALS
CLEANUP" MYNDUS.

II has been house cleaning" time
4 Myndus, with Sheriff Simpson
md the sleuths Of hh force aud
government officers operating the
'leancrs.
For several weeks Sheriff simp-
'3 and District Attorney vauehl
b cn quietly watching events,
nd on Sunday night the frs, dash
was made, "Col." ChaS. y. Hunt,
Chas. Styron, Vim. king and C. X.
llderson. were pulled for bootleg
ing. King and Anderson were re-
rsed, Hunt furnishing a $1,000
ond at Judge Rogers urgent re-
u'st and styron remanded TO Jail
or lack Of bond. both 10 iisuTe with
he grand Jury.
Wednesday evening another raid
cleaned the whole works, the drag
net bringing back King and Anderson
nd a bunch Of women. including
'lrs. Anderson, Margie Smith. Geor-
In Bernard, Pearl Davis, Billie Ray
ond and Violet Barnell.
Judge Rogers had a wholesale
ourt, causing King and the Alder
son outfit 70 donate s7b, Rli told. and
os,s amounting 10 about $40 more,
he others were given suspended
sentences providing they evacuate
from The county while the evacu-
ting is good.
Mrs. Anderson was picked up nj
he court room door by Officer
Wren. Of the u. s. Department Of
Justice, as she Is wanted on n fed
eral charge Of several counts.
Two or three OF the women wcro
occupying Terry Wards farm house
several miles out from Myndus 90
tho officers framed up a stunt for
Terry, who declined 20 sep rrtr
himself from ~ffty and" and will lei
higher court pass on his innO-
Cenoc.
Luna county Is getting 10 be q
regular laundry, when II comes Il
keeping things oleans-Graphie,
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
ALMOST 81 PER CAPITA
FOR SCHOOL CHILDREN
FROM STATE LANDS

On his return from Washington
This week, where he has been at
tending an important war work con-
ference, State Superintendent J. n.
Wagner will distribute 10 the com
mon schools OF New Mexico a total
of 1905. 5.Co5so. being the largest ap-
portionment ever made 10 common
schools Of New Mexico In the his
tory OF the state. OF the total
amount 70 be distributed, s261, ,7oi,-
0s, or almost 80 per capita for the
states school population. Is ddrown
from the common schocIs income
fund, derived from rentals Of state
school lqnd, In addition 4 tlr
mpuni already lrahsierred % the
Department Of Educntlon. The state
auditor has still q considerable sum
remaining of the common school
land income fund which has been
paid In by State Land Commissioner
Ervein end which will So 70 the
schools IN later apportionmenl.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

ready been made at Washington
that tue government is about to
register the alien enemies In Ameri-
ca, Your Committee already hav-
ing acted along such lines, will
naturally be In a position greatly TO
aid tho government census whom
such a ceusus Is taken. No doubt
many attempts win be made 70
the OfIlcial government census and
information on The enemies in yom
community wilt therefore bo Of
greatest value"
"You are enioined 10 watch the
snecch, associations and activities
OF every maRrwhom yu may sus-
,ct Of disloyel.y sad TO send in The
Immediate report, For further in
formation and Instructions regard
Ing the work Of the Vigilance Corpi
&c The American nafenEe Socioi,
address National Headquarters, a
East card Street, New Work City.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

Tho port Of New York is under
military control, the water fronts
hoing guarded by the regular army.
Fully armed guards prohibit the
passage Of any person. alien or cili-
Scn. who cannot establish n business
reason for access % the water front
areas The same military control
will he established al all other
American ports and may include
factories engaged In war work.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

Under the terms OF a decision by
Secretary McAdoo. the business OF
all insurance companies ineorpor-
aled under the laws Of enemy or
ally OF enemy countries is 10 be
liquidated. with the exception Of
life insurance companies, which are
allowed 10 continue existing con-
'raets.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

According 70 Secretary Daniels.
thero was turkey for the Thanks
giving dinner Of every man m the
navy, a naval sunnly ship arrived
in European waters In time 10
furnish the men on the submarine
hunting destroyers with the tra-
ditlonal Thanksgiving fare.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

Applications for war-risk insur-
nee are now far past tho billion
ollar mark, All soldiers. sailors.
marines and nurses in active sor-
tee mas buy Insurance from tho
overnment al the ratio Of froa, 70
ents month al The age OF q 10
Si.2i month al the age Of 81 Cor
each $1,000.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

In Minnesota a specirl war ho..s
HIS been organized, known as the
Minnesota Motor Reserve. It's sew
sral hundred members, all auto
mobile owners. are pledged 10 furn-
sh their GERS with drivers 10 trans
ort representatives. OF the govern
ment who require such service.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
FUNDS RAISED
FOR CLUB ROOMS
War Service Board WIN Establish
Handsome Quarters -
BOARD FINANCIAL COMMITTEE
Succeeds Tn Raising Over Amount
Required ny Government. :,

The financial committee of the
Columbus War Service Board has
raised the sum cf money required
~ the government 20 get the $500
jr more appropriation for the pur-
pose Of establishing club rooms and
furnishing amusement for the sol
diers stationed here, and II will
low be- only a short time until act
ial work viii be- commcnced on
furnishing and equipping the club
rooms.
The War Service Board held
meeting last Monday night, and the
preliminary arrangements were
omplcted for the establishment Of
he clubs. e was thought by some
members OF the board that the cs-
ahlishment Of two clubs here
would be necessary and II Is quite
kelly this will be done. Suggestions
ere made for some sort OF IN en-
~. inment 10 be given during the
ud.ys for nc soldiers aud this
ter vii Be ,.kon up ugnin at
m ling Of ,he board.
III 'idl rOuu.s ". a ....D.4
M .0 4ur isAe on.o. III, II
..r IN 90 .cr. .thl l-
- that will make the place al
active and one that the soldiers
.siil enjoy. From Time 10 time
-thletic events will he given W. b
iituble prizes offered TO the win
. RS Entertt inments Of Nro =
inls VIII also be arranged for. and
3 m lrst-class .ttractions will be
.ssured for this feature. The club
rooms will also be furnished with a
Library. mEgariugs and newspapers,
: some Of the attractive f. e.tur, 5.
The BoLrd VIII meet again next
dondly night, when definite plans
will be made and the location Of
he club rooms taken up. All m I'M
rs Of the Bonrd are reques ed 10
present at 7:30 o'clock. at the old
ttnk building opposite the Hoover
otel.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

The organization OF a Cuban pyin-
on unit TO be offered France with
ompletc equipment has been an
ounced in Habana. Probably the
Escadrille cubaine. as the flying
unit is called, will be the flrsl body
" lighting men from Cuba t,sr
"a French snll.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

wo are told the allies greatest
need Is big suns. Well. W. ought
10 he able 70 furnish them al tlNe
~blg guns" they need. We've been
hearing them roar over hear aIl our
lives.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

Since the knitting needle has
taken the place Of the dsrning
needle, friend hubby is gradually
getting rid Of his coFns, even Il he
does have 10 buy more Uooks.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14
BOYS ann GIRLS
TAKING INTEREST
IN WATCH CONTEST.

Tho sale Of Thrift Stamps II thc
poAonlce was given q blg boost Tits
OecL by boys aud girls OF Columbus.
and Tie contest 70 win the hand
some watch offered a. a prize 10
the boy or girl buying the largest
amount OF Thrift Stamps hefors
Chrislnes promises 10 be on inter-
csiing one. scVernl Columbus boys
ard GIRLS have entered the contest
and Il 10 quite llRely this unique
scheme 70 interest Che children in
buying Thrift Stamps will result in
large number being sold. Up 10
the time Of going 10 press the fol-
lowing boys and girls have entered
tho contest:
Glen Dean Evans.
Fac Evans.
Rae Evans.
Lois Mccullough.
Susie Mccullough.
William Mccullough.
Barbara Briggs.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

ses Aun and JeH at columbu,
Friday and Saturday.
The Columbus courier. [volume] (Columbus, Luna County, N.M.) 1911-1920, 1917-12-14

Fate and Iariness are twin broth,
ers.
The Birmingham age-herald., 1917-04-08
FRANK B. CLARK

Realtor-Has written live article on mortgage loans that will appear in next Sundays Realtor. Read It.
The Birmingham age-herald., 1917-04-08
THE REALToR

will run every Sunday. This page Is made up of members of the Real Estate Exchange only. For further information call Main 4900
The Birmingham age-herald., 1917-04-08
For Rent

room apartment, located near Five Points. Hardwood floors throughout, beautifully papered, steam heat. hot and cold water. shades, gas range, janitor service, etc. An unusually desirable and up-to-date place and the rent is most reasonable.
The Nome daily nugget., 1917-03-12
RAISE MORE FOOD.

The government of France has fol- lowed the precedent set by the British government and proposes 70 enforce the cultivation Of all previously un- will be introduced in the national assembly to that end. The need of such a measure is hardly as pressing in France as in England. as the amount of cultivable land which is not used for the production of food crops is much less in the republic than in the kingdom.
 In the British islands great areas of fertile land have been left uncul- tivated for years, sometimes for gen eratlons. The area devoted to the private parks of the great land own CTS collectively is of enormous extent. Much of it could be used for the rais- ing of food crops without trenching upn the forest growth which give these | parks their greatest beauty. Whether the land which of recent years has been devoted to grazing will be re- stored to tillage does not appear.
 It has been the claim for many years that England could if all avail | able landz zwere used .for.4.he. -narpoaA
 produce all of the food which Is neces
 sary for the subsistence of It's popu.
 lation, but it has never done so silcl
 free trade was adopted as its cardinal
 policy. The prime efature of the free
 trade system is that if things can be produced more cheaply abroad than at
The Nome daily nugget., 1917-03-12

elusioa and blossom fourth as a Flu ropean power, sharing all western civ ilization.
 Constantinople and the Dardanelles are now Russias. All she has to do is to go and take them That happens to be somewhat of task The Brit ish tried to win them for her and lost tragically. Grand Duke Nicholas acmpaign to take them by the back door route of the Caucasus has come to stands:ill. Roumania, seemed for while to offer a solution, by pro- viding a shor. direct route of con- quest thrugh Bulgaria. But the Ger mans have ended that dream, for the present at least.
 At this moment he Russian occu- patton of Constantinople looks about as feasible as the British occupation of Berlin. But the Russian Bear never gives up. Beaten, he always come back. Wounds do not exhaus. him. Weariness and hunger do not break this spirit. The Slav soul is in- fnitely patient and enduring. When | lit by . clear purpose it is irresistible.
 And the Russian purpose today is not
 tha. of a royal house or a decadeni
 nobility, but of a people awake for the first time and conscious of its power 1 The Russian nation is now animat- ed by this age-old quest for Con- stantinople. And .hat fact is the
 most promising guarantee of it's full fllment.
The Nome daily nugget., 1917-03-12

It has long been the custom on British ships to have one or two days in the week when on meat was prepar- ed it place being taken by pea soup and duff. If the plans of Britain's Board days on the isle sare proclaimed it will only be extending a healthful custom from shipboard to the land. Partial abstinence from meat will do nobody harm.
The Nome daily nugget., 1917-03-12

home. then the foreign product should be purchased, while the home energies are devoted to other pursuits.
 A new light is being see in England. Protection is now applied in every possible way. No longer is the for eign product given the preference. On the contrary. every effort is now be- ing lent to make the people of Great Britain indnstrially independent.-P.-L
The Nome daily nugget., 1917-03-12
HOLT'S CASH STORE. Phone Main 9s.
VERY SPECIAL OFFER.

From now until April 1, we offer first class tailor made sutis and over coats at outside prices. Some extra fine black and blue serge and wor- -.sy+>.-z-s @aoa=-~a-=.ssrz sea sou. . latest patterns. All wool material. fit and workmanship guaranteed. Please bring us your cleaning. pres sing and repairing.
 Yours to please
 NOME TAILORING CO.,. Next door to Segerstrom & Hagen.
The Nome daily nugget., 1917-03-12

Dr. Wu Ting Fang is reported to have declared that he will live to the ripe old age of 150 years. Those who doubt that he will may do one of two things. Either they may come out tatfoataaa and. ess--iacrednlitv.z or they may wait and have the laugl on him about 75 years from now.
The Nome daily nugget., 1917-03-12
REDFlELD CUTS SIZE OF
 STATIONARY TO SAVE PAPEF

Pacific News Service. Wash. Burea,
 WASHINGTON. Secretary of Com merce Redfield in an effor. to save paper of which there is a shortage in the country has ordered new sta- tionary of smaller size and has reduced the size of his letter heads
The Nome daily nugget., 1917-03-12
NOME, ALASKA, MARCH 12, 1917

"Hiawatha" was the favorite tune in McKinley's inauguration, and A Hot Time in the Old Time" In Roose-
 yelts. It was reported that Secre- tary Tumulty had notified the band masters to play T Love You. Cali fornia" in the recent inaugural parade.