The Bridgeport evening farmer., 1917-03-21
AFTER THE WAR ORDERS CEASE
 THEN WHAT? N. F. Hoggson, Tells of Op. portunities Awaiting
 American Manu-
 lecturers.

.Despite the vast volume of war orders. it is my belief, based upon two r,onths, intimate and first-hand study of the industrial and agricultural areas of France, that the reconstruc- ton period after the war will make a call upon American industries that will tax all of our resources and lead tos a reciprocal trade that will be markedly larger and infinitely more enduring than the mushroom trade of the past two years" declares No ble Foster Hoggson, President or Hoggspn Brothers, the New York builders
 MT. Hoggson bases his conclusions On information he obtained while a member of the American Industrial Commission, which last fall made survey of the devastated region of France.
 According to MT. Hoggson. some of the materials and equipment which France will need when the war comes to an end are rolled steel for quick construction; sanitary and plumbing fixtures; concrete-mfxing and con- crete-block machinery; stock factory sashes and doors; wire glass; factory lighting fixtures; cranes, carrying belts and conveyors; elevators and lifts; pneumatic riveters; metal fur niture and lockers; standard factory hardware, automatic sprinklers, farm equipment labor-saving machinery of practically every kind; modern fac tory structures; and hotel equipment. In discussing the opportunity for American farm machinery, build ings, and equipment, MT. Hoggson said, Contrary to the usual belief. Trance has not been an industrial na- ton. It is distinctly a land of farms. Yet because of peculiar local condi- tions. it has not heretofore furnished "a market for. farm machinery.
 "Now, however, out of the 5,500,000 farms in the country, 85,00O are at present the market for American in- plements and machinery. Factories throughout France are engaged in making ammunition and other war material, so the manufacture of even such farm implements as were pre- viously produced has ceased. The de- Inand for American made machinery will therefore, at the close of the war, be of permanent importance both to this country and the people of France.
 "But it is in its industrial reorgani- zation that France need American co- operation more urgently, and it is here that the greatest chance for the American manufacturer lies. Under normal conditions, the demand for modern American machinery would be slight. As a result of, it's lack of modern machinery, its business in diff ferent centres has been dropping off during the past few decades. With modern methods and modern labor saving machinery, it is probable that France might have held a large part of this lost trade. The war has awakened France to this need which hsa become so strikingly manifest
 '.In visiting many industrial plants, found few that were modern in con- structiOn or plan. I was surprised to find in use types of machines which went out of use with us twenty years ago. When I described new Ameri- can machines having greater produc- ton and a material saving in labor, the officers of the companies showed a, keen desire to be put in touch with our manufacturers.
 The war has made France con- scious of her industrial needs, and has created an infinitely greater de- mand for labor-saving machinery than would have prevailed under nor nal conditions of peace.
 New machines, new parts, quanti- ties of machine tools, together with raw materials and partly manufactur- ed goods, will be in great demand for 3. considerable period and until Trance has found her balance in it's industrial manufacture as she has in It's manufacture of ammunition.
 With the need of labor-saving ma chimes comes the even more immedi- ate want of modern structures in which to house them. This need is not merely a need of the future; it is felt poignantly right now Temper ary houses are wanted immediately while the more permanent ones are ! being erected,
 Lumber is needed right now and :, needed in great quantities. There is a. ! demand for plumbing and sanitary fixtures. After the war thers will be 9 vast amount of construction to be done both in France and Belgium.
 France is truly holding the door of trade open to us and expects Through a closer reciprocal relation ship, not only to buy much from us now and at the close of the war. but to sell us of her products when she has reached the maximum of her tn dustria1 production.
 All of the industrial fleets, data and information afforded the Ameri- can Industrial Commission while abroad have been compiled and is- sued in book form" said MT. Hogg- son. "The report is being distributed by the American Manufacturers As- soclat1on of 160 Broadway, New York Clty No concern or. individual now aolng foreign business, or ever hop Ing 10 enter the foreign field, should neslect the opportunity to secure Q copy of this report"