Putnam patriot., 1917-03-02
From the Editors Desk
The Patriots Free Trial Offer

The results from the PATRIOT free
 trial offer has been even more than
 vas hoped for. A most pleasing as-
 pect Of the plan has been the way our friends already subscribers have sent in nsnes Of those who they think might be interested after few weeks acquaintance with the paper In re seising it ss a journal Of locsi informs- tion. It denotes that they, ih@ sub sefibers, believe that the PATRIOT is worthy Of recommendation for what ii ciaims 10 oe-s home newspaper publishing all Of The home news in the territory il serves Tn s lively, readable and wholesome manner with an aim Co state news facts ss they gre found b exist. A paper whose news k re liable and free from objectionable features.
 We will continue this offer just ss long ss onyone wishes to accept Il Tor we have confidence in our production and only ask that it be given an in vesdgntion and we make Ih.t inyestl. gslion possible without the investiga- tors investing one penny. This prop osiiiou must, and has, appealed 10 those interested in local newspaper, as sn eminently fslr proposition.
 The local paper Is quasi public in- stiIuiIon. It boosts the town ana ter. riGory II serves. IL gives msny dollars worth Of valuable space snnuslly 10 encourage industries alresuy in the territory, 10 advertise public enter prises snd to encourage progress. For much of this work there Is no financial return. But lhis Is necessary part ot tue local newspaper work and no complaint is made.
 The local paper ebroniesls the ad vent Into The world Of its newly born future citizens. IL chronicles their lives. When in the school, the church or in public entertainment or puoiic fife the citisen makes an effort II lends encouragement to hat effort. II ehron. ieles the entering into the martial stale aad IL chronicles life's record when the hand of death reaches cut to cinim one. fl is IS true biogrspher and enlogist Hs a current history or bio graphical sketch in continued form chapter after chapter ss the chapters occur until the end of the book.
 II is sloeAl history from week to week. It's bound flies are complete record of the territory from which 1t gathers its news. IL Is ss necessary ns any public governmental function and IL helps tn its way these functions To exist.
 The home paper is the paper that Is read from cover 10 cover by the eiti zens of the community. its advertisers receive the benefit of his close pefusal for If he local paper has the confidence of The public il serves that public re- lies on the advertise section as being free from traps and pitfalls and sn honest public notice to buyers Of what advertisers have to sell.
 There is not business enterprise selling commo iiiy 10 the people of this section but what has something they would like to tell those people. Advertising Is merely setting before those N hom ore seeks to reach, what they have 10 sell, why il k better than any other lines, and possibly the pfiee. ft is s talk between seller and buyer In which The seller does the talking. The home newspaper Is the best me uium Of tsiking to hundreds of people in the surrounding country and IL costs The smallest fraction of s penny for eseh person talked 10. The present volume oi newspaper advertising de- notes ths. il has been found the best sdyetIlsing medium.