davidaulloa/AmericanStories huggingface dataset:
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
HOW ADVERTISING HELPS THEPUBLIC
Factory Advertising

covered in the gross profit which the
manufacturer or the jobber allows
himself, to cover his costs and pro-
vide whatever net profit he expects
to make.
If a salesman, through any influ-
ence, can sell more goods in a given
time (and at a given travelling eX-
pense), it is plain that the cost OF
his services will be proportionately
smaller, for this cost will be divided
into a greater volume of sales, in
dollars and cents.
Exactly that is one of the -impor-
tant things which follows advertis-
ing. The advertising manufacturer
even after he pays his statesmen bet
ter, is able to sell his goods at a less
expense for travellers.
Retailers Buy More Quickly
Most retail merchants have learn
ed that advertised goods are reliable
and that they sell readily, because
the public knows about them and
believes in them. When the mer-
chant advertises and sells goods that
are advertised, he sells his advertis-
ing power to that of the manufac-
turer and their advertising makes a
strong team.
The retailer knows that the ad-
vertising manufactures who estab-
fishes "a wide market for his goods
can sell equal quality for less than
the nonadvertiser. or can sell better
quality for the same money.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
Popgun Minds

LFrom the Saturday Evening Postl
The people of the United States
are prepared to back up the federal
government to the limit. In return
they demand that the ablest men in
the country be placed in every i'm
portant post over which the federal
government has jurisdiction.
This is no time for corner grocery
strategists and small bore statesmen.
Government by politics and prece-
dent cannot be tolerated. The
weasels, the foxes and the moles of
partisan politics must be run to their
holes. The boy orators and the two
bit office holders must double quick
to the rear. Half hearted, chicken
hearted Americans, our two worst
breeds of hyphenates, no matter how
mossgrown in office or how strong
with the gang back home. cannot
command the confidence OF the
country. Neither can sincere, earn
est souls who bring popgun minds to
42-centimeter problems. To appoint
a mediocre man just now to an inn
portant position; to continue in Of
flee a proved incompetent; to per-
nit anyone to hold a vital post who
is not heart and soul with the coun-
try in it's purposes, is simply man.
slaughter.
The mills of the American people
grind exceedingly fast on occasion
and they grind to powder.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
The Glory of Toll

Whether they delve in the buried coal.
or plow the upland soil.
Or man the seas. or measure the suns,
hail to the men who toll!
1t was stress and strain, in wood and
cave, while the primal ages ran,
That broadened the brow, and built
the brain. and made ola brute a
man;
And better the lot of the sunless mine.
the fishers perilous sea,
Than the slothful ease of him who
sleeps in. the shade of his
bread-fruit tree;
For sloth is death and stress is life in
all Gods realms that are.
And the joy of the limitless heavens
Is the whirl of star with star!
Still reigns the ancient order-to sow,
and reap, and spin;
But oh, the spur of the doing! and
OH the goals to win,
Where each, from the least to the
greatest, must bravely bear his
Make straight the burrows. or shape
the laws, or dare the crowded
mart!
And he who lays firm the foundations.
though strong right arm may
tire.
Is worthy as he who curves the arch
and dreams the airy spire
For both have reared the minister that
shrines the sacred fire.
Floods down the fairest valleys; fields
uIOOp III lne august DldZe1
Yet rain and sun are Gods angels
that give us the harvest days.
And toll is the worlds salvation,
though stern may be it's ways:
Far from the lair 1t has led us-far
from the gloom of the cave
TIL 10, we are lords of Nature instead
of her crouching slave!
And slowly 1t brings us nearer to the
ultimate soul of things:
We are weighing the atoms. and we'd
ding the seas, and cleaving the
air with wings:
And draining the tropic marshes
where death had lain in wait.
And piercing the polar solitudes, for
all their icy state;
And Turing the subtle electric flame to
.. set us free from the clod-
o toiling Brothers, the earth around.
we are working together with
With God. the infinite Toile-, who
dwells with His humblest ones.
And tints the dawn and the lily, and
flies with the flying suns,
And forever. through love and SER
vice, though days may be drear
and drim,
Is guiding the whole creation up from
the depths to Him!
BY EDNA DEAN PROCTOR.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
COMMON SENSE MEASURE

TIME action of the United States
i in passing the resolution pre-
sented by Senator Knox au-
thorizing the President to requisi-
ton the German ships now lying in
American harbors is an entirely
proper step, and it is to be hoped
that the House will lose no time in
adding its approval.
Senator Knox, in a characteristic
cally business-like address in sup
port of his resolution, pointed out
the need of an immediate increase of
shipping with which to combat the
growing U-boat menace, that the
Germans are showing no mercy to
our shipping and that the demand
for ocean-going tonnage is so great
that to leave these German steamers
lying idle at their docks is not only
neglecting an opportunity to better
conditions, but under the circum-
stances approaches crime.
He might have added that since
Germans display no regard for the
ships of others it would be proper
retribution to give them opportun-
ity to turn their torpedoes on their
own vessels. German submarines
sending to the bottom of the sea
German-owned steamers would add
a new note to the discord that has
shattered the harmony of the world.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
Mr.. Balfour's Prophecy

To the New Republic we are in
debted for this fine statement of ma
tional ideals made by Mr.. Balfour
in the House of Commons at the
time of the Venezuelan crisis a
quarter of century ago:
ITO us the idea of war with the
United States carries with it some
thing of the unnatural horror of q
civil war. War with any nation is
a contingency to be avoided at al
most any cost except the cost of dis
honor, but war with the United
States appears to have an added hor-
ror of its own, born of the fact that
those with whom we should be fight
ing are our own flesh and blood,
speaking our own language. having
our own civilization. We
may be taxed with being idealists
and dreamers in this matter. l
would rather be an idealist and a
dreamer: and / look forward with
confidence to the time when our
ideals will have become real and our
dreams will be embodied in actual
political fact. 1t cannot but be that
those whose national roots go down
into the same past as our own, who
share our language, our literature,
our laws. our religion. everything
that makes nation great, and who
share in substance our institutions,
1t cannot but be that a time will
come when they will feel that they
and we have a common duty to per-
form, a common office to fulfill
among the nations of the world. The
time will come, the time must come,
when someone, some statesman
moro fortunate even than President
Monroe, will lay down the doctrine
that between English speaking peo-
pies war is impossible, and then it
will be seen that every man who by
rash action or hasty word makes the
preservation of peace difficult or. it
may be. impossible, has committed
a crime not only against his own
country, not only against that other
country to whom he has invited war,
but against civilization itself"
1t has fallen to Mr.. Balfour to
come on a mission to this country in
the furtherance of the policy he laid
down so many years ago, only on a
far broader scale. Germany's action
has forced the. United States to make
common cause not only with the
British democracie5. but with the
democracies of France and Russia.
The great democratic union thus
called into existence is going to be
the strongest possible bulwark of
peace after the present war.-Kan-
sas City Star.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
SANITY IN BUSINESS

TTYSTERICAL appeals from we'll
intentioned people to avoid
extravaganza and practice
economy in every direction are
having a disastrous effect upon
many lines of business. These ap-
peals were based upon unnecessary
expenditure in a time of national
crisis, but instead of bringing about
reasonable economy the effect has
been a letting down of ordinary busi-
ness and industrial activity. This
was far from the thought of Presi-
dent Wilson when he declared in his
address to Congress:
1t is evident to every thinking
man that our industries, on the
farm, in the ship yards, in the
mines and in the factories must
be made more prolific and more
efficient
This is the keynote of the whole
situation. Wastefulness must be cor
rected, of course, but it was never
contemplated by those responsible
for the propaganda of economy and
efficiency that the ordinary pursuits
of our people should be interfered
with to an extent which might en-
danger the prosperity of the
country.
1t must be evident to every
thoughtful person that in proportion
as the demand for manufactured
products decreases in the same pro-
portion will our industrial and COM
mercial activities be affected. For
this reason the press of the country
is doing what it can to overcome the
conditions Which have threatened
business as a result of radical in
terpretation of the plea for economy.
With billions of dollars going into
plies it is not reasonable to fear any
business stagnation. on the other
hand, it may confidently be assumed
that we shall have a wave of un-
usual prosperity. 1t is just as neces-
sary to keep our people employed as
1t is to organize the armies of the
nation, and both are essential to the
best interests of the American
people.
Any cessation of business activi-
ties or manufacturing schedules re-
acts upon the community immediate
ly affected. For this reason every
effort should be put forth to main
tain ordinary business energy with
view to maintaining the average
business balance.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
Americans of German Birth

In the last year or two there has
been speculation in the United States
as to how Americans of German
birth would conduct themselves in
the event of war with Germany.
There were prophets who predicted
serious disturbances and who foresaw
the necessity of internment camps.
The events of the last three weeks
have put these apprehensions to rest.
The Americans have be-
haved splendidly. The few who have
not have constituted a negligible mi
nority. For a very large number the
war has been a real tragedy. They
have foreseen the possibility that
against relatives on the French front.
Nevertheless they have been loyal to
their adopted country OF such
Americans the Nation has right to
be proud.-Kansas City Star.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
Business Will Go On
kansas City Times1

A friend writes to inquire whether
it is prudent to go on with plans for
road building. Why not? 1t would
be the most foolish thing in the
world to sit back and say, well, we
can't do this; the councry is at
war"
There are 100 million persons in
the United States. They are going
on living. They have got to have their
three meals a day and their clothes
and their shelter Business is going
to proceed pretty much es usual. If
we should all shut up shop and run
around in circles this country would
be in fine shape to conduct an cifec-
tive war.
Mr. Howard Coffin of the advisory
commission of the Council of Ma
tional Defense, talked hard sense in
his statement the other day when he
said if people violently disarranged
their mode of life, except for direct
government service, they would do
the country more harm than good.
In a recent magazine article he has
explained the principle on which the
defense board is working in order
to disorganize industry as little as
possible. 1t was necessary. he said.
to produce very much larger num-
factories had equipment to make.
Motor car factories could easily go
into the airplane business. But it
would be obviously disorganiZing to
turn them over to the new work. 1t
would disrupt sales forces and ruin
distributors. So the defense commits
sion has suggested instead that the
factories devote perhaps % per cent.
of their capacity to airplane produc-
ton. In this way their regular work
would go on as usual.
A prosperous nation can conduct
war far more effectively than q ma
ton that is disorganized and torn
to pieces in business way. BY pro-
ceeding with road building, house
building, railroad construction and
all other normal activities of life,
this Nation will conserve its strength
so that 1t can meet the test of war
with the greatest efficiency.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01

terment of the teaching force and
PROBABLY no man has given more
thought to the teachers welfare. He
promises to bring to the discharge of
MS new duties all the vigor charac-
terlstpe of his legislative service.
hr. kephart is businessman and
mas indicated his intention to con-
duct the fiscal affairs of the Com
monwealth with due regard for busi-
ness principles. Fortunately for him,
the department of which he becomes
head to-day has long established
record for efficiency which will be a
guide for the new custodian of the
public funds.
Both these new officials have been
In Harrisburg so long that they are
regarded as part of the local COM
munity.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
NTHO pays for advertising? That
wv is often asked. though to
w those of eyparienrp in tha

Wv is often asked, though to
those of experience in the
profession of advertising, the answer
is plain and simple. 1t pays for it.
self by eliminating other costs that
would be greater than tie cost of
advertising if it were not used.
Advertising men, who are organ
lied into the Associated Advertis-
ing Clubs of the World, have seen
this fact demonstrated over and
over, both in the case of the retail
store and manufacturers and job
bers
So, a special committee headed
by Ralph Starr Butler, of the Uni
versity of New York, was recently
appointed, as l stated in the article
which preceded this for the purpose
of gathering and classifying evidence
on this point. And at about the
same time, a slogan. or central idea,
was adopted for the program of the
convention of the Associated Adver-
tising Clubs of the World, In St.
Louis, June 3 to z, and that slogan
is advertising Lowers Cost of Dis
tribution."
Two Elements of Cost
Entering into the price of every
article we buy, are two chief ele-
ments of cost-the cost Of making
1t and the cost of getting it from the
maker to us.
These costs, of course, must be
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
BOOKS AND MAGAZINES
By BRIGGS

You have long known Mary Rob-
erts Rfnehart as novelist, play
wright and war correspondent. In
The Altar of Freedom she comes
before you and the public, not as
the most popular woman writer in
the world, but as mother, speaking
to tall the other mothers of this
country.
Mrs. Rinehart is the mother of
three sons. When she visited the bat
tletields of Europe two years ago,
she foresaw that America would
have to help before the issue was
settled. A short time ago, her old
est boy, now at college, asked per-
mission to enlist. His mother waver-
ed. A little later she gave her con-
sent. Her own position is now clear
to her. 1t is a position all mothers of
sons must now accept or refuse. Ac-
cepting it, they have the right to
demand what Mrs. Rinehart de-
mands.
Because of her extraordinary eX-
perience, and the unusual opportuni-
ties she had, at the French front, of
seeing what this war actually means.
Mrs. Rinehart knows better than any
other American mother what she is
sending her boy into. With her char
acteristic ability to see an issue clear
ly and to face it squarely, she also
knows what the mothers of this
country, who, until now, have been
so far removed from this war, are
facing. Personal service the moth
ers of this country must learn" she
says, ''and this personal service is
not rolling bandages for the other
woman's SON."
The Altar of Freedom" is the
frank story of her waverings, and
finally, her conviction as to what
constituted her duty. 1t is a state
ment of the stand she takes, and the
demands she makes, as a mother.
All this she has expressed with the
deep feeling of mother and a pa
triot, and with the clearness, force,
and conviction of a trained writer.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
TWO NEW OFFICIALS

1.-TWO new officials, chosen by the
i sovereign people of the Com
monwealth, assume their i'm
portant duties at the Capitol this
month. Senator Charles A. Snyder
after a long period in the upper
branch of the Legislature, to-day sue
ceeds A. w. Powell as Auditor Gen.
eral and Harmon NJ. Kephart, chief
slerk OF the Senate next Monday will
lake the place of State Treasurer
young. Both these officials have had
arge experience in the legislative de-
partment of the State government
and are familiar with the States
activities.
Senator Snyder has been particu-
larly active during his career in the
Legislature in advancing the inter-
ests OF the schools of Pennsylvania.
BE has been concerned over the bet
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
The Price of Peace

LET us have peace" said Grant, who
crushed secession.
Cease firing" are the words a
woman wrote;
81 came to bring a sword" was
Christ's confession
Jesus, who money changers fierce
ly smote.
Peace, peace" some cry, when no
peace can be found,
Lo, peaceful China hangs on Ixion's
axle bound.
Let us take DIR. Hibben's phrase, and
study well it's lore:-
I'VE are for peace at any price, and
the price just now is War"
&C. Allison, in the Cincinnati En-
Quirer.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
WELL KNOWN PEOPLE

w. r. Kay, who retires as tha
chief of the bureau of corporations
in the Auditor Generals department,
was for years active in newspaper
work in McKeesport.
"A. d. McDade, who aspires to
be Judge in Delaware county, is a
former district attorney.
Col. II. C. Taylor, former guards
man, made the speech at the Center
county hagraising at Julian.
H. p. Davidson, the New York
banker. who is a native of Pennsy p
vania, has given a large sum for en-
dowment of northern tier schools in
memory of his mother.
Henry Tatnall, vice-president of
the Pennsylvania railroad. received
congratulations yesterday on his
birthday.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01

reaching aliens the American
language and the ideals of American
citizenship, holding Americanization
celebrations and more frequent pa
triotic meetings. sending the members
Oh the civic and other associations to
the homes of aliens to promote neigh
oorly interest in and the welfare of
alien wives and mothers, and preach
ing the breaking down of lines be-
tween the American and foreign-born
residents-in short the mixing of
americans and aliens is going to do
much to bring about compact and
fohesive American. citizenship.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01

Those imperialistic Germans who
imagined that with our participation
in the war half a million former citi-
zens of Germany in this country would
rise to smite the hand which fed them,
have probably come out of their
trance and now realize that the aver
age German resident in the United
States is not lacking in appreciation
of our liberty and the institutions
which have made this country the
haven of oppressed millions.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01

Governor Brumbaugh has properly
designated a day for the recognition
of the mothers of the Commonwealth
1t is good thing to set apart one day
OF the year on which all can unite in
paying tribute to the angel of the
home who has contributed more than
all others to the happiness of the
human race.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
TUESDAY EVENING, MAY 1.
InveH your money in msn, especially
young meB.-RUsKIN.
GIVE ROOSEVELT HIS WISH
THEODORE ROOSEVELT is tn,
embodiment and vigorous i'm

TNHEODORE ROOSEVELT is the
embodiment and vigorous i'm.
personation of the real Ameri-
can spirit. Whatever differences re-
garding his political activities may
have existed in the past have been
swallowed UP in the increasing ad-
miration of his countrymen since
the breaking of relations with Ger
many. He has not always been right,
he has said so himself, but by the
same token he has not always been
wrong and for the most part he has
consistently interpreted the real
feeling Of the American people upon
most of the great questions which
which have concerned this republic.
Just now he is a great popular
hero, having given force and en-
phasis to the sentiment of his coun-
trymen with respect to active par
ticipation in the great war. He be-
lieves, with thousands of others, that
this nation must not only participate
to the extent of its financial and
material resources, but also with its
man-power on the firing line. He
contends that we should have a force
adequate for service in France with
in few months and that this force
should constitute the first expedition
abroad.
Colonel Roosevelt is SO Thoroughly
imbued with this idea of personal
support for the Allies that he is
urgently requesting to be permitted
to organize such a force as he be-
heves might easily be constituted for
such service. His appeal has already
had the approval of the United
States Senate, but for some mex
pllcable reason there is a disposition
In the other branch of Congress to
refuse the ex-President his desire
TO recruit such a force as has been
indicated. He does not contemplate
taking from the ordinary branches
OF the service under the conscrip-
tion act those who might be re-
cruited for the regular establish
ment, but proposes to enlist from
those who otherwise might be denied
service, division or more of volun-
teers who will accompany him to
Europe and carry the flag of this
Republic to the forefront of the
lighting in France.
Under all the circumstances. II
would seem to be only reasonable
that Colonel Roosevelt should have
this opportunity to serve his coun-
try at the front. No one can doubt
his patriotism, his courage or his
ceaseless energy.
Political considerations, as he sug-
gested in his Chicago address, should
have no place in our present ac-
tvities. We are now one people,
striving for certain definite aims,
and it would seem that Colonel
Roosevelt's desire to lead a voIun-
teer force ought to have the imme-
diate approval of those IN authority
at Washington. If we are. to have a
united country at this time, there
must be no evidence of partisanship
IN any direction. Patriotism must be
the onlyNconsideration and whatever
the opinion of Congress, it is certain
that most OF his countrymen are
back of Colonel Roosevelt in his de-
sire to carry the stars and stripes to
France or the Balkans.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01
Charles NJ. Schwab says:-

Young men may enjoy dropping
their work at or 6 o'clock and
slipping into a dress suit for an
evening of pleasure; but the habit
has certain drawbacks. I happen to
know several able-bodied gentlemen
who got it so completely that now
they are spending all their time,
days as well as evenings, in dress
suits, serving food in fashionable
restaurants to men who did not get
the dress suit habit until somewhat
later in life.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01

It is asserted that the moderation
of Germany's peace terms" will aston
ish the world, but they will avail
nothing except the world has conclu-
sive proof that Germany will not be in
position to do it again.
Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-05-01

Can it be possible that those who
oppose the Roosevelt division have
their vision already on such a paltry
consideration as the next national
conventions?