The Cordele dispatch. (Cordele, Ga.) 19??-1971, 1917-09-30
WHAT THE DAILY WILL MEAN.

The Dispatch within few days is going into a
daily because Cordele and Cordele trade territory
want such paper. 1t must not be started as an
experiment, 1t must become permanent institu-
ton The business management of this paper has
given close attention to such expenditures as will
will be required and it is certain fact that they
will be heavy. The community is going TO require
a good paper, for the newspaper on the outside is
unalterably the measured representative of what
the town is al bone People living outside of Cor
dele will become accustomed to measuring bust
nessness activity here at home accordingly as the
newspaper shows it. That is a custom that follows
every business community everywhere.
Albany enjoys the distinction of having the best
small town newspaper in the United States, and
Albany is invariably referred to as alive with big
business. Triton has one of the best dalies for a
community its sKedhat could be started Three
years old last week, this paper has survived the
robberies of the paper trust and re business un-
certainties of unsettled conditions brought on by
the world war 1t has helped'make Triton one of
the Invest places in south Georgia Marked bust
John Herring started the Daily Gazette. The
Moutrie Observer has to its credit as much bust
ness advancement for Moultre as Il small town
daily could ever hope to claim Americas has
settled down to a good daily and ii is hit.
ting hard blows for business progress all over
Americas trade territory. IL is bound to succeed.
1t is but fair that any business enterprise should
expect a dollars value for donar invested in
newspaper advertising. The possibility OF getting
full vaue is going to mean something for the ad-
vretiser in Cordele. Those who 40 liberal adver,
Using through the Dispatch now enjoy business
results. They have better range better reach than
il has ever been possible to have since this has
been business center. The DisIatc has five
times the circulation of all other publications com
bined in oCriele- Trade Territory and the charges
made for advertising, servire have been held to
a reasonable figure Nobody can { ny that No
body has tried to say the advertising charges
were too high II d
The daily is going toAcontfnue the policy of Civ
ing dollars value for dollar invested in its ad-
vertisng columns. Those who put-Gath in it are
going to find good results The plant rs equipped
for good service both in advertising and com
mercial printing. 1t is ready to render creditable
service t-s
And for that service to~succeed the daily must
have the loyal backing of the business community
1t is already certain that it is not going to make
tunesc for its owners-at least while it is in its
infancy But it is not going to stop for anything
till it becomes the kind of daily paper that will
help Cordele grow. 1t must speak fer the business
interests here everywhere and at all times Those
who wish it to be creditable institution Should
remember that il must have a suite ent volume of
bsiness to make it a creditablq paper. When that
is true ii will become such a business spokesman
for the community as will mean development of
the telling kind.