The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-02-15

office is in charge of the Assistant
Manager, trained by Mr.. Maude.
While the LONDON office of the
EXCHANGE has general supervision
over the whole European situation, the
EXCHANGE has direct agents in the
Continental markets. The GERMAN
market is covered by General Agency
which has rs branch offices throughout
the Empire, and works with the EX-
CHANGE under an exclusive arrange.
ment. Each one of these branch Offices
displays samples Of EXCANGE brands
and is working constantly to cultivate
and enlarge the demand. The Scandi-
navian markets Norway and Sweden)
are covered by an organization similar
ly equipped. So far as | know the
EXCHANGES agents are the only or
ganizations on the Continent, in the
fruit trade, commanding comprehen-
sive branch Office facilities of this
nature. Naturally, the results have
, been excellent, although, of course,
business with Germany is impossible
during the war, and the business with
even neutral countries limited.
Beside its principal agencies in Eng
land, Germany, Norway and Sweden,
the EXCANGE has agencies IN Rotter-
dam. Copenhagen, Petrograd and other
distributing centers of Europe.
The Importance of European markets
as an outlet for surplus stocks of Amer
ican apples, both barrels and boxes,
has never been fully appreciated until
this season, when the difficulties of
export have been so great that the do
mestic markets have been forced to
consume much greater proportion Of
the total supply than usual, with the
result that prices have been materially
influenced. If the war continues, the
export position cannot be increasingly
difficult and dangerous and this is a
factor that must be reckoned with in
market calculations.
OTHER EXPORT MARKETS
CUBA The EXCHANGE has an
agency at HAVANA through which it
has dveloped considerable business both
in apples and pears. Pears are ia
vorite fruit in Central and South
America and are considered great
luxury.
SOUTH AMERICA-The NORTH
WESTERN FRUIT EXCHANGE was
the first marketing agency represent
ing growers of the Northwest to make
first-hand study and investigation of
the South American markets. In May,
1914, it sent one of its New York office
staff to cover the markets of Brazil
and the Argentine. This investigation
covered a period of about four months,
and included study of conditions in
all the principal cities: Rio, Sac
Paula, Santos, Pernambuco in Brazil,
Montevido in Uruguay, and Buenos
Ayres, Rosario and other cities in the
Argentine Republic. Agencies were
established and considerable business
was booked, but the outbreak of the
European war in August of that year
paralyZed business and finance and
much valuable business was lost,
though some was executed. However,
conditions have improved greatly since
then and the EXCHANGE. fortified by
first hand knowledge of the conditions,
is in excellent position to develop this
business. to the best advantage. Com
lprehensive plans to this end are under
way.
! SOUTH AFRICA - To this EX-
CHANGE belongs the credit of intro
ducing Nor'hwestern boxed apples in
to the markets of South Africa. 1t
took two years of patient. persistent
effort to accomplish this. Formerly
the only American apples used in that
market (which, by the way, can only
take imported apples up to Christmas,
after which time native fruits of all
kinds are abundant) were barreled ap-
pies from Nova Scotia and Ontario.
However, through the effort of its
LONDON force, the EXCHANGE pre-
vailed on the London partners of a
South African firm of importers to
send representative to the North
west. Once on the ground, the EX-
CHANGE interested and sold this firm
an Introductory order of several car.
loads, for spot cash f. o. b. shipping
points. The fruit went through in good
shape and since then the business has
increased steadily. Lack of refriger-
ated cargo space, however, restricts
this trade considerably. The EX.
CHANGE has made sales and ship
ments to CAPE TOWN, PORT ELIZ-
ABETH, EAST LONDON, DURHAM,
JOHANNESBURG and BULA WAYO,
South Africa. This past season it re-
ceived cable order for 5000 boxes of
certain brands packed by EXCHANGE
members (Which had become estab-
lished on the South African m irkets)
from a new customer, who left the
price open for the EXCHANGE to 6x
and cabled the funds to a New York
bank. Unfortunately, even so desira-
BILE an order as this could not be exc
cuted owing to the extreme shortage
in cargo space caused by the war.
However, the point is that these mar
kets have been opened and will use in.
creasing quantities of our fruits when
the shipping conditions become easier,
| AUSTRALIA-This season the EX-
CHANGE secured and executed very
large order for Australian account on
basis spot cash shipping point accept
ance.
VLADIvOSTOK, SIBERIA - The
EXCHANGE has regular agents at
this point and has done some extremely
profitable business in this market for
its members. Shipments to this mar
ket, however, like many others, are
1 uraatlv roducad on anooupt nf the