Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1917-10-01
EAGLEF0NT SALE
HUGE SUCCESS
24c PURCHASES MADE IF TOTAL
NUMBER OF SALES REACHED AN
AVERAGE OF 20 CENTS.

IhflnI~ 81 ltolit NdlufudN ditNlHo'h
between , 80 and q o'clock visited the Red
Gross sale at he Eaglcfont. Eleventh and
Elizabeth streets, 10 make purchases for
the benefit Of the Rio Grande chapter Of
the Red Gross, but The real rush Of the
afternoon developed between the honr~ IF
Z and q o'clock, hours during which the
Brownsville public seemed more inclined
than any other time to DO it buying,
whether it, automobiles or stick candy.
The Eaelefont. flock. stock and barrel"
was tanned over 70 the Rio Grande Red
Cross chapter during those hours ~ 10
with a. it hkedt. and 10 retain the cash
proceeds from everything sold during the
hours of the day sci aside IN the owners
OF the business. Howard Bros. who
through their manager, Cam II. Hill, did
everything possible % encourage sales.
Two hours of actual sale, activity brought
the chapter ~6n.05. which when considered
business II rushing. Sixty dollars IN
III nickel~, dimes and quarters. means
Xix hundred separate sales: IN nickels
dimes means six hundred sales. in nickIeS
ii means twelve hundred sales. Striking N
happy average, iet il 20 az seven hundred
sales. and Won know there was something
doing around the Eaglefunt. Seven nun
dred sales in TIVE hour j. great. But say
the sales averaged u quarter each. there
would still be two hundred and forty sales.
which i- no small ''punkin~' III the bu~i-
ness line in a matter of two hours.
The Eaglefont WAS turned over 10 the
ladies WI the chapter early IN the day for
decoration purposes, and this end Of the
work was done up "brovn." The already
.urrtiy establishment. it, comfortable tn
Mes and booths, were TRANSFORMED into a
veritahle bower VI flowers, plants. ferns.
vines. The decorations were profuSc
Ground the walls and mirrors. the sides of
the booths and over the archway dividing
the parlor and the fountain, and each table
was graced ~ u pretty boquci of flowers.
I'm order that the world might know il was
Red Gross day at the Easlefont. the street
entrances displayed Red Gross banners.
and similar banners made a canopy across
the sidewalk.
The decorations were in charge Of an
able committee which Included Mr.. w. RI.
D'HF. MI III. hs 'Effltf. W.T. ~. ". 'HHl-
Jade and Mr.. Ralph Schmeling.
The cash register was operatel-rapid-
ly. a. the sales indicated-bv Mrs. II. VI.
Cain. Young ladies, co~tumrd IN the fa-
miliar attire ~ ibe active Red Gross nurse.
sold candy and cigars and magazines and
newspapers and whatever else there was
-alcahie. and assisted materially III dis
pen~ing the drink. both ia drawing them
from the fountain and in serving them.
These young ladies included Miss Vivian
AShheim. Mis- Margaret West. Miss Ef-
tie Wallis. Mi-- Mabel Simpson and Mis-
Annie Tucker.
The general conduct ~ thc sales was
under the direction of Mr.. Charles III.
More. who announced soon after the sale
was concluded that the financial benefit
10 the chapter amounted 10 SG0.05.
Among the convcnienrc- arranged Nv
Howard Bros. for the ladie-. and which
was duly appreciated IN the ladies. was
the rest room IN the establishment. which
has been completely equipped.
IN passing. " might bc mentioned that
Howard Bros. allowed No item ~ stock to
become exhausted. The moment Il ap-
peared that amy particular item was dimin-
i~hins IN quantity no time wa~ lost IN re-
plcni~hing.