The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-06-22
NEW DRINK USHtRtO IN
ON "IAKA.K0LA DAY.
Old Dominion Beverage Company
Holds Open House" In Honor
of Their New Product, Which
Goes Well On Trial.
TAkA-KOLA Is SUCCESS.
New Plant Is Entirely Modern In
Every Respect, and One of the Most
Complete In EXistence-Sales of
New Drink Encouraging. L

Taxa kola Day was most aus
p!ciously observed yesterday on the
occasion of the formal opening Of the
new plan, of the Old Dominion Bev-
erage company at 90 Broad street. The
event had been widely advertised. and
all day long a continual stream of peo-
pie lined the curb in front of the
building, and packed the reception
room IL OVERLOOKING. each person re-
ceivlns a bountifui sample of the new
beverage. Taxa kala The plant began
lis initial run with much success. and
up to an early hour last night about
twenty-thousand bottles of the new
soft drink had been dispensed free -
visitors.
An inspection of this new plant, mod
ern in all respects. is interesting. and
proved great source OF enterta n
ment to hundreds of people yesterday
The Beverage company begins opera
tons after the expenditure OF almost
a hundred thousand dollars in prep
aration, the bottling machinery alone
costing <most one-third OF this
amount. In this machine is included
a series Of operations. which starts
with the empty bottle and ends with
the flask washed. sterilized. hlIed with
the drink capped and labeled ready
for shipment. The machine is capa-
BILE Of turning out one bottle OF Taxa
Cola every second,
Into the bottling machine, the emp
~ bottles are placed, and they pass
through three caustic solutions being
scrubbed by a compressed air machine
CT the latest type. They are washed
inside and out. and made thoroughly
through an electric inspector. where
each Of them is examined for any i'm
pure matter They run into a syrup
machine. there they are rll,:d ard
tie caps put on They then shift 70
a chain chute. where they are drawn
TO the packing place. where they are
again run through IN electric inspec-
tor each bottle again being thoroughly
examined for the least defect. After
the bottle is placed in the machine it
does not touch a hand until II Is ready
to be packed
Sanitation ia Complete.
The syrup IL cooked in copper ket-
tie. and run through specially treated
pipes 10 watts below where II is fur
the- conducted into the storage room
and harreled As IT is needed. II Is
placed on the foor above the machinery
{
Into the bottling plant through tin
pipes Every possible means has been
adopted n render the plant sanitary
in every particular. Each day every
employee who has, DYthing to do with
the hottling, passes through a shower
bath compartment. and dons his thor
oughly sterilized working clothes be-
, fore going to work. Each operator Is
subjected 70 a thorough medical ex-
animation every three months, and all
possible safeguards are placed around
the plant insuring perfect sanitation
in all respects
As an evidence Of the popularity Of
the new drink, sales manager ], q.
Iserhour has placed one order at
Hopewell and Petersburg Of one hum
dred and twenty-eisht cars. each con-
tanning thousand two-dozen cases
Of Taxa Koia. other large orders In
various parts Of the state where the
ralesmen have been able 10 reach at
test 10 the value Of the commodity In
Norfolk a plant similar to the one here
is being erected. and other plants are
10 be put up soon in other parts of
the country. Simon r. Jones 10 presi
dent OF the enmpanY-a and Clyde II
Saunders vlce-president. with H. G.
Cofer az secretary and treasurer. The
officials are much encouraged with the