New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-13
Bv c. E. T. SCHARPS

Tuthn Advertising.
.;. demands the ultimate language to properly present 10
the public These claims may at hrs' seen" ee
skeptcal i
IT, Tb. here and now must plead guilty this general
indictment as being skep Because we might as wei ao'
once that claims by the Hudson its advertising OF the
suner.Six do most emphatcaly to us extravaganza
NJ, ono The Tribune reviewed the Most Beautiful Lar
- America advertising the Page-Detrot his appar
emily of those products that cannot be Adequately
described with moderation But the Paige is only DIX not
sp.rSix Super-Sixe apparently call for experimenting
One general conclusion bound to follow from study oil
the n.,naper advertising Hudson has been dong
That that the Hudson thinks well of its SuperSx instance
told
The whole built is worthy OF this motor.
Fverv part is an engineering masterpiece Inc
most artistic bodies built have been created
forit.
Such quick and recognition OF one own SN'
Touching But the Hudson does stop at this comes
with more inclusive claim that makes even the statement as
TO the production OF masterpiece seem almost 00i' OH"
emit Another advertisement says;
And there is also the Hudson SuperSx chassis
which has performed all other cars
The Hudson does limit itself to other slxcynde cars OF
even to sxcynder in its price class remarks p
and smplv: All other cars No matter what you have or may
49, ls :, r the Hudson and that statement true you have
something or will buy something that is ouperfomed from TIC
hn;ng Therefore, those who Packard or Plerces or
Marmons or RolsRoyces Cadacs or MERGERS or indeed
ANYTHING in the list have bought that were outPe0meo
lust what does 'out-performed mean'
1t undoubtedly has reference to the frequently
statement of the Hudson that holds
AL worth while records That is, all stock
records for speed hill climbing, for long distance
endurance and for quick acceleration
1t absolutely that Hudson chassis which under the
% of n. American Automobile Association is legally described
. stock holds speed record of 1921 miles an hour made at
Daytona 24hour record OF o9 miles made al 0neeP
had Bav The chassis stock all through save that high gear
ratio was employed higher than standard road car could or
he Huds
high gear ratios registered with the A. A. A. as standard IN It's
Judgment the suited to the customer requirements "hc
on serves how far from being really standard such gear
ratios are could drive with this stunt gearing of
ordinary Use and employ the third speed in the customary
Even though an A. A. A. certificate of stock exemPts
from consideration the gear employed contend that car
special any respect is not standard stock automooie %
of stock anything they should be conducted with
cars in all respects the stock Else why call them
"stock?"
The fact that gear ratio has be used to get
these proof enough that something lacking IN the
customary ratio If that and there no reason Tor be
vno otherwise why does not Hudson advertise that its fast
car as eeared instead of LIZ to the usual Hudson
stock touring chassis rato2
More than that do find the record books that the
Hudson the holder of stock records for hill climbing
The performance at Pixies Peak made of shortened
wheebase with lighter pistons larger valves and special gear
ratio This only stock but the rules of the A. A. A. do
permit competitor nonock that at Pike
Peak advertise such anything but special The f1udson
company is liable to fine for that statement
do not discover any records for quick acceleraion
credited the Hudson The A. A. A. ruling that nothing
be called record unless passed such by the A. A. A.
Here again the Hudson is liable fine suspension
by long distance endurance the Coast Coast
trips they record because the A. A. A.
supervision them If the Sheephead Bay
1919 miles in "a hours that record superior the
900 miles nonstop days by the King the
course The Sheepshead Bay unusual but after all
a much of the Of Ralph Milford
who drove the whole of the And that there
ge who drove the Hudson first the trials down Florida did
get fast performance milford able do the
day.
The basis of all Hudson advertising is the SuperSix
This the product of the Hudson engineering staff, of which
advertisement modestly says:
In engineering the Hudson staff has held first place
for years. Every comedies the leadership of
Hudson engineers.