New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-01


else l. considers that making decided changes in the model and
keeping them quiet leaves the other car up to date
IN certain respects both external and internal the Chandler
car being sold to-day the as the car sold last
The differences are theses ~
inches
A new type balanced crank shaft has been installed
different stye of upholstery has been introduced peaed
instead of buttoned
The wind shield now tilted instead of being straight
Slight as these external changes appear to be they GER
, mark every car sold before the arrival OF the type as
different IF that keeping the other to date the Nhan
Ter Company has different idea from NINE IS SO eSSehua'
mark Of an nowadays to have raked WIND heo
which does not have tilted wlno sheo certainty "p
pears of the fashion
As to the internal changes perhaps making the motor larger
and putting different type OF crank shalt Is not an esseha
change The Chandler Company be able to point to the
statement advertisement Of last October that the Marvellous
Motor will be continued and that this is the marvellous motor
Inst what the statement not clear to me- Naturally the
motor n continued Most automobiles do have them continuously
if they to run at ALL $500
It is worth while noting the Chandler exhibited at
the New York Automobile Show of the older type the SORT
which when the advertisement was printed IN
1t was only week after the automobile show was over that
The new models began to arrive the hands OF dealers
There was no announcement the New York Automobile ono"
of new coming through 10 have announced TINS wouo
hurt the sale old models hand Perhaps that why the
Chandler Company made official OF the
changed model.
The Tribune interested know just when an announce
ment might be expected March 9TH wired to the Chandler
factory as foows When will you make public OF
new model Chandler with larger BORE balanced crank smart ana
fuller unbosterv>" The answer that this We are
unable TO advise YOU in such detail advertising plans
No one can quarrel with the company that makes improve
mens from time after having announced there
no obligation incorporate such improvements IN cars aS
produced number OF motor companies do make h'S ~
ment in their catalogues But when to the length
baa OF
and then does change rather different proposition
In the nature things the changes in the Chandler car were
actually under way at the time when the d in
the middle Of January February that were not IN Work at emo
of the preceding Therefore, it fair to assume that "
the very time the Chandler Company was making tnS advertising
promise in October the already in existence
This is the advertising that is destructive OF public con-
dence the type which The tribune objects most strehu
ousy If the public believe what automobile
say their the advertising which makes direct pledge
which is btbev broken in February March will have to
There is type of advertising which consists of making com,
parsons with other already the market the dement OF
the other makers This unfair sort OF advertising ana ohc
which ought to be abandoned
For instance from very beginning Of the history OF the
SuperSx the Hudson Motor Car Company haped upon the
thought that this had the engine the discard
In January 20 g. announcing the Supex the Hudson stated
was the that stopped the trend toward Fights and eves
when the six limitations proved Disappointing later Jan
1917 the Hudson stated makers who made
Fights and have quit them The pendulum swings back to
the sixes--he Hudson Super Six
list of manufacturers who building eight cylinder cars in 1915
There eighteen of them including the Abbott APPerson
Brscoe Cadillac Cole oier Jackson King Mitchell Oakland
Odsmobile Palmer Peerless Regal Ross SGpPsBooth
Standard Steams OF these exactly three longer make
cghs They are the MITCHELL the Abbott and the artn- Palmer
The Mitchell really manufactured eight but bought
limited quantity eight cylinder motors and assembled about 1oO
cars The Mitchell eight really test and decided
to continue building the Mitchell had done long before
The Abbott and Parn Palmer certainly are not important ex
ampes 1t worth the while observing that important man
ufacrer who constructing eight cylinder I9I6 still
doing So and that addition the Chevrolet Cunningham WHY'S
Knight Majestic Monarch and Murray have been added the list
Nation kard Pathfinder
twelve cylinder cars in 1916 Not of these has dropped
for I9 and Hal and Kisse have been added to the list
The Hudson therefore regards twelve
cylinder and respects important manufacturers
Of Fights . -
Further in this it worth while noting that Mr. f.
" Rppngie sales OF the Hudson Motor Car
Company told the recently that his did not
the with respect type and had
eliminated them from their advertisements 1t worth attention.
however that for than statements rejecting the
type unfairly have been OF the Hudson advertising
campaign 1t be acknowledged that the advertising has
certainly already done damage to public confidence
There question that the six cylinder popular type of
either the eight the twelve