New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1917-06-13

and confessions that have caused the
convictions so far are true. No one
seems to find any fault with Frank
Dunn, husband of the murdered woman
who is accused of having paid literally
for the Staying Of his wife.
Industrial Peace By
CO-Oper1tave Advertising
That advertising has been used with
great success is proven by the immense
fortunes that have been built up thru it's
use. That this is true is apparent to
the most casual observer. The use of
advertising for national, public and
social puoprses is comparatively new.
Recognition of it's power for these pur-
poses is rapidly spreading. The federal
government, withing the past few months
has used many columns of advertising
space in the city and country press for
the purpose of giving publicity to its
own aims and desires.
Even when used for private ends and
with a selfish object, advertising has
been great factor in building up social
thought and community spirit. The
bringing of a large number of people to
think alike regarding the superiority of
a certain brand of breakfast food is a
long step toward making people think
socially.
Constructive social ideas may be
promulgated by judicious advertising,
equally as well as belief in material
things. It is not thru the influence Of
the comparatively small class of edu-
Gated people that the greatest social
conceptions of the leaders of thought
become operative. These people are
more likely, thru selfish interests to
prevent such ideas being put into opera
ton. = p.
It is not until such thought has per-
meated the minds of the masses and has
reached thru mental contagion upon the
classes, does it become operative.
There are many living. examples of
. -
the great value of advertising. Why
are the stocks and bonds of the American
Telephone & Telegraph company re-
garded so favorably as an Investment?
How does this company so successfully
expand it's field of operations year after
year with little or no restrictions by the
government or opposition by the public?
To the excellence of it's service, the
courtesy of it's employees, the fairness
of it's rates, and above all, to the manner
in which it has established genial re-
lations with the public by consistent
Service propaganda. In other words
it has persistently and consistently
used the advertising space of the metrop-
Titan dailies and the country weeklies.
The banking interests Of the country
are performing an equally or even more
faithful service to the country. Where
one citizen, outside of the business
firms, carried bank accounts few years
ago, at least. hundred private citizens
do SO now. This has been brought
about by the advertising of the various
institutions OF the country. Especially
is this true in the small towns, ;@.<-
| When the war is over and life resumes
normal courses in the warning countries,
it will be found that new conditions
have arisen which will call for drastic
revision of our present ideas Of inter
national and domestic business methods.
The maximum of productive efficiency
and economy will be necessary to meet
foreign competition in the markets OF
the world. German productive eficien cy
will be greater than ever before and
probably state aided. English manu-.
featuring will, in the futrue, he larger
and more scientifically conducted than
in the past. She will have thousands
,of new men and women workers disci-
plined and trained in factory methods
by their experience in the past three
years in munition and other factories.
If the United States is to succeed in
securing it's due portion of foreign COM
merce against this effective competition,
it will do so only by complete change
| in sentiment relative to what is now
known as the hated trust. This may
sound strange, but it is we'll to look the
situation square in the face. 1t is use
less it mince matters in these critical
times.
It is not likely that this can be done
successfully until proper understand
ing is arrived at between capital and the
workers, as we'll as the people at large.
1t must be thru the introduction OF some
system of profit sharing for labor and
the frank acceptance OF public super
vision and regulation.
It is not likely that this can be do ne
successfully until proper understa nd
ing is arrived at between capital and the