The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1917-09-20
LOyEMAN. JosEPH & LOEB

In their handsomely rearranged ana
largely augmented store beautifully
decorated and artisticaliy furnished, the
popular emporium of Loveman, Joseph
& Loeb presented Wednesday at their
fall and winter opening for the season
of 1917-18 a spectacle of elegance ana
magnitude rarely seen.
Every department was complete, good
taste and exquisite judgment in the mat
ter of selection being dominant and the
thousands of fashionable women who &C
cepted the invitation to attend the for
NAL opening yesterday, were loud in
their compliments and appreciation of
the superb merchandise which was Of
fered by Loveman, Joseph & Loeb for
their inspection.
All sections of the handsome store
were crowded with eager customers yes
| terday, and if one department was more
popular than the other the honors must
| be accorded to the ready to-wear depart
ment, where the most lavish display OF
! imported fashions were seen, the prom
enade DIES toilettes' with wonderful liv-
| ing models, and the exquisitely dainty
| French ROOM deliberately furnished
and lighted especially for the display Of
| evening garments being the center OF
| attraction
| An improvised platform tastefully
decorated and adorned with palms, ferns
and flowers, was the scene of the dis
1 play by the models of creations of Doeu-
| illet, Paquin, Poiret, Landwin and other
noted foreign artists. and the scores OF
women who saw these beautiful, raw
ishing gowns were more than pleased
with the handsome display.
One of the most admired creations
| shown was a Paquin model of bottle
blue net over flesh tinted chiffon, the
| net being deliberately beaded in self
! tones The corsage was of Panne vel
vet of the same shade and spangled net.
Another attractive model was by
| Doeuillet of apricot meteor and silver
net The master touch lives and speaks
in the artful arrangement of the net
which is softly plated on the front OF
| the bodice and falls in apron effect over
the front of the skirt. Then M. Doeuil-
| let uses the heavily embroidered edge
| of the net for the bodice back and the
| shoulder flounce. And he fashions an
apron effect at the back of the skirt.
| Silver ribbon he next weaves in his pic
! ere gown. He draws it straight across
! the top of the bodice and CROSSES it at
the back under the net. Then he forms
silver ribbon shoulder straps and long
| loops which hang from the shoulders at
the back The loose side panels on the
skirt he turns under at the bottom, tc
| form a soft puff effect.
! The Fan Fan" gown in pale blue was
4 very much admired, one of the prettiest
Doeuilett models shown. 1t was fash
toned Of beige broa dcloth, the straight
| line from shoulder to hem, belted loosely
| to define the low waistline is wonder
fully becoming and very consciously
ir.parts both grace and suppleness to the
! figure. The long clcse fitting sleeves
| harmonic in simplicity Then more as
a suggestion Of completeness rather thar
as a trimming is the effective embroid
| cry in a darker shade of silk, which
| finishes the round neck, wide straigh
belt and the slashes on either side o.
| the skirt. Tiny crochet buttons ant
loops edge the skirt slashes, which oper
over facing of broadcloth on the Sill
undersxirt
In the millinery department one o
the most admired models was cupid
hat Of bronze cloth with ''nigger brown
velvet facing, and tiny wreath of pas
tel shaded roses about the crown.
Another stunning model was a larg,
black hat of Hatter's plush, with sin
gle ostrich fancy as trimming.
LIGHTFOOT0S
At Lightfoot's, the exclusive ready-to
wear shop, yesterday the initial day o
" n 49, 4