The Lakeland evening telegram., 1917-11-01

mess, that will be producing all the
time instead of only a few months
as we all know most of the factories
are doing. They have that great ad-
vantage over the cannery Of the
North.
The strawberry products, such as
preserves, jelly, juice. ETC., follow the
citrus fruits and then the products of
the Watermelon will come in which
includes watermelon rind pickles,
put up in their own orange vinegar
and their own brown sugar, made In
their own mill. They have numerous
other uses for the melon also. Then
follows the guava,-the typical tropi-
cal fruit, which has not been exploit
ed at all as yet. The products to be
made from the guava, including jelly,
paste, preserves, syrup, and many
others are grand and only need to be
introduced to be appreciated through
out the country. 1t is conceded by
all that the guava jelly is one Of
the finest jellies produced. 1t has
not been made in sufficient quantities
so far to give wide distribution, but
as soon as it can be had in all mar
kets, the quantity consumed will be
enormous.
In connection with it's other depart
ments the Company is establishing
an up-to-date cane grinding and evap-
Grating plant. This with the idea of
establishing a central plant for all
this section. Here high grade cane
syrup will be manufactured and bot
tied and canned and put out in fine
style for the wholesale and retail
trade. They expect very shortly to
be manufacturing the brown sugar
for use in their products which will
add greatly to the independence Of
the company.
One of the cardinal principles Of
the company's program is to arrange
to have sufficient goods on hand to
employ their help at all times, thus
keeping their organization together
and the plant up to highest efficiency.
1t is a we'll known fact with all man.
ufacturers that any plant will deteri-
crate faster shut down than when
running.
Along this line ways have been de.
vised to preserve and store certain
raw material for use at any time dur
ing the year, so they are not depen-
dent on the fresh fruit at all times.
In another part of the paper will
be found an advertisement of this
worthy company. The influential
men of this section have not inter.
ested themselves in the stock of the
company as they should, and we feel
that it is only because they do not
grasp sufficiently the possibilities OF
the enterprise and do not have the
necessary confidence in the manage
ment of the company.
We all realize the best proposition
imaginable may fail IL not properly
and economically managed and on
the other hand poor proposition
may succeed with efficient manage
ment. We believe in this enterprise
we will have fine proposition, thai
will be managed with the sole view
of making it success. Mr.. H. L
Collins and Mr.. c. w. Howard, thu
President and Secretary Of the com
pany respectively, and the active
managing officers, have had man!
years of experience in manufacturing
, and marketing goods in the North
and inasmuch as a large bulk of tn
product of the company must neces
sarily be marketed in the North. thei
experience will be invaluable.
Both these gentlemen have beel
the head of large manufacturing COZ
Germs for some years and the expel
fence thus gained will be used in ev
cry way to benefit this business.
The past records of these gentle
men have been thoroughly investiga
ed, by number of agencies here /
| Lakeland and vicinity, and highl
/ satisfactory reports have been oil
| tanned. For these reasons and fo
the reason that every one wants thi
| company to succeed. we beg all to Il
faracf thoucalvoc ac <hov oro oh1o ,