The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-21
THE VITAL WORK OF
THE STORAGE BATTERY.

the SIURAOE BdlIEA !.
Ninety per cent of the electrically
equipped automobiles made in 1917
viii use d storage battery for igni-
ton as well as for lighting and
starting, according 70 Mr.. Garden, OF
the local Willard service station.
sThe average car owner, says
Mr. Garden, does not realize how
Vital part Of his automobile the
storage battery is In racf, he never
gives ii thought until II gets out
at commission.
And yet thinking back a few
years, we can all remember wher
the engine had to be eranked By
hand. Even on the small ears this
Mas no mean undertaking, and on
larger machines It was more than
a man-sized job.
There are a few veteran motorists
n ho cannot remember touring in 4
XII GASS ESAAlt 0A u skoi4as 1850
gith only one match to light all
i've Of their lamps, or who can I
remember gas tanks running out
Just at the time wnen gas was mcat
needed.
The advent Of the electric start
ing and lighting system really
IS
marks an epoch IN motoring.
ut has certainly sidened the
pc puIarity and usefulness Of the
gasoline car, for any woman can
ROW run an automobile without
having to haze chauffeur alona
to crank the engine for her. In
ether words, motoring has become
family pleasure and mother or
sister are just as well able TO run
la machine as the father or brother.
The old acetslene generator and
later the acesyiene tank have both
been displaced now BY electric
headlights. and the dirt and trouble
Of the old kerosene sideiights have
been absolutely done away With.
In the old days man would
SPEND twenty minutes To half
an hour a day filling up his lamps
alone. Now he seems very much
Surprised because the manufactures
.cI a storage battery tells him that
nc must spend that time every Two
weeks at least to keep his battery
which has done away with all this,
in good order.
The Willard Storage Battery com
nsny alone has spent hundreds Of
thousands Of dollars iinprcssing this
fact upon the mind OF the motorist.
With the storage battery used for
ignition purposes as well as start
ing aud lighting il IL indeed the
heart OF the automobile and viii
have To be taken care OF If the car
IL going to run.
Our company. the Willard Stor
age Company. Is doing a great deal
to educate the car owner 20 the inn
rcftance OF the battery. or course |
we are operating ever $50 service |
stations all ever the country whose |
function is not only to keep batter
les in good order for the car owner, |
but TO teach him something about
the care Of ii. We receive at reg !
uiar intervals booklets ON the care /
OF the storage battery which We dis |
tribute to motor ear owners. For
instance. booklet called Your |
Electrical System and How II /
Works gives d splendid non-teea-
meal description OF the workings %
electrical system OF the automobile.
Another one, Are You Starving
Your Battery gives Il lof % in /
formation about starving which is
az the battery troubles.
The same company has aoue 4
LOT o. national advertising pointing /
out to motorists the necessity Of
keeping their batteries filled with
water, making frequent hgdrolneter
tests and keeping in touch with the
service station, the best three things
any motorist can do TO geep his bat.
terry ia Al condition
AL this advertising and education /
Is gradually sinking In and VIC bat
teyY men all have faith that i. is only |
j matter Of time before tho naotorist
will be taking as good care Of his
as he docs Of bis tires and
his engine,