New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-09-02
Bv SAMUEL HOPKINS ADAMS

Gently made cckonngs in order Errors have been
which call for correction That is perhaps nevitabe
reasonable and the best intentions investigation work do
not unfortunately confer naibi In such due correction
follows Sundy claims for correction and reparaon have been
advanced however which betoken spirit of lofty optimism (no
bluff the part of the demanders Mainly these come
from newspapers which have criticised The outstanding feature
this phase that single publication OF the lot has either
refued attempted the issue of carrying bad adj
verng which has directly and specifically charged each
instance Recourse violent adecves and frantic denunciaton
Of The Tribune and myself partners in undertaking have been
characteristic form Of reply Apopos OF the Undertaking
charge perhaps significant that the mistakes OF chief i'm
portance which made Of overprasing not OF
over blaming.
One lone patent medicine supporter stirred to retort and
relieves his soul in letter wherein the attentive mind
detect an oraora blend of Cicero Ebert Hubbard and Nc
Calfeys Fourth Reader OF him. hereafter isn't often
that one catches these suera of the trade in the
Several offended mercantile establishments consider that they
have been hahy dealt and unlike the face the
quarey and addue proof several cases. sound proof
And and there private individual raises the voice OF pro
test sorrong lady that have been brbed by the
patent medicines!
On II. other side there are indications that local activities
locking toward improved advertising standards have been stirred
and spurred by coming from so tar aeid as New lofN
Private advice that stores have become more areu
Of their methods and newspapers or two LOCALITIES
have shown signs cleaning up Also that vigilance work IN the
advertising clubs has felt impetus But these matters which
NAV be left to the local workers What here concerned with
is the "come-b back from the objects OF my criticism
"Where Rolls the Oregon
Nowhere has liveier or expressive spirit OF resent
ent been manifested than in Portland Oregon the PnCpa Vial
of wrath being The Oregonian What srs The Oegonan TO
the fact that local weeke The voter and
The Spectator reprinted article Portland conditions there
bv giving it local circulation The former obliged The Oregonan
M repudang my concerning that and accepting
its counter without investigation to ascertain
whether they (which incidentally they were mott The
Spectator however while accepts The Oregonans assertions OF
virtue does with quite obvious editorial grim which must have
proved excessively irritating Porlands leading daily
The singular of The Oregonians reply that does
not 50 much as touch upon single specific item OF charge
against it. paricuazed in charging The Oegonian with
Violating a Federal advertising regulation
Making itself the accompice OF big advertiser to aid
the latter in escaping consequences of misleading advertise
3-Advertisng quack remedies ptuastic mediums, palm
and the like.
4Opposne the Better Business Bureau of the Portland AID
Club in its efforts bring about local adherence the advert
ing law.
Under each head gave, custom and details
What The Oregonans reply?
1T is sufficient edtoraly for the present to say
that in and implications the entire composition
ia relates to The Oregonan. is false
Fairly compr ehensive that. Considerably for
ample than opinion of The Oregonan advertising
ager who writes: Your article in The Tribune far he
Oegonian concerned is somewhat exaggerated De'ceh
false in its implications and its and somewhat
qcratcd" there is a wide gulf Which be believed the
ragged cvency of The Oegonians editorial or the gentle con-
ervasm of advertising manager? open to conviction
and ready make that be due But must
have basis cannot like The Oregon Voter cat words be-
cause The Oregonan gro And the only basis that
find The Orcgonans reply detailed specifications OF ITS
offences against decency ethics and the law of the land that
am muckraker, meddler and mischief maker, procur-
able writer guilty Of vicious efforts wreck established adver
Using methods and that The Tribune is buzzard moribund
publication with leaning toward dsoyalty and fear that
America will be successful the present Just how this latter
is germane to the perhaps the editor tell cannot
Doubtless is the best unhappy Oegonan could do with
very bad
Even supposng that all its silly statements true what
bearing they upon against Its reading public
Whether am muckraker and the other unpleasant
things which The Oegonian excedly terms not OF the
smallest consequence Portland Whether not he rbune is