The Birmingham age-herald., 1917-11-24

Satsuma a beautiful subdivision near Gufport, Miss.
 l might give this little story the title of Putting Satsuma on the Map; Or Overlooking Medium With a Pull"
 That the lure of printers ink is world wide in scope is beyond contradiction. If it was not so, there would be few newspapers published, for without ad- vertising to compensate the publisher the game would have a one-sided score on the ledger pages Fortunes are made by users of space in newspapers. The reading public enjoys what is told by ad writers day by day These fellows take as much pride in arranging display and wording their advertisements as do mechanics in fitting joints or an architect in drawing up his plans.
 The housewife finds time to stop her duties long enough to read the world happenings of the day and look over prices in the advertisements. She picks out this or that as a bargain. hurries through her days toll. and spends the tail-end of the day making purchases and seeing movie. By the way, movies are among the best patrons of print CTS ink. If they were not the crowds that pass in and out their doors would
 he much smaller and would leave
 ledger showing as mentioned above.
 The head of the family scans the paper for news to his liking, and looks for "bargains' as does his mate, all though the women folks are generally accused of being the bargain hunters.
 And I might mention the fact that this
 is day when nothing but truthful
 advertising pays. The. public looks for
 an even exchange of values, and once
 a shady sale is put over, it stands as
 stigma on it's perpetrator. But we
 have with us in Birmingham bunch of ad writers that aim to sell as they advertise. They find that this policy pulls trade with a comeback.
 For 26 years 1 have been playing on the different bases in the newspaper game, IS of which have been with The Age Herald team, and of course l know it has a pull. Reading over real es- tate and farm ads on the Realtor Page is a hobby of mine. as my wife and my self farm and raise poultry as a side line, and the farms and city and suburban homes listed on this page make interesting reading.
 This same Realtor Page recently con tained an alluring advertisement on Gulfport written by B. c. Cox, one of our best patrons of this page. He was liberal in space. Illustrated his ad. and so we'll painted was his silent talk on Gulfport that the lure led me to his office the next day. lover of nature, his first paragraph struck my sympa- | thetic nerve It read as follows: | "If you had been with me in Gulf port for the past two weeks and had seen the beautiful golden oranges ripe | cn the trees, the fall crops of Irish potatoes, snap beans and many other early fall crops. I'm sure you would
 not have slept until you bought 10 or 20-acre tract
 l Further down Cox made his ad read l ''Im going to take another crowd down there about November 1s and I want | you to go with me and pick the ripe oranges from the trees and see for ! yourself the many splendid develop ments that are now under way. Will pay your round trip railroad fare on l a 10-acre purchase, or on four city lots near the Hines mill site These lots 1 si25 each, long time, easy payments. Come and go with me. A card or phone will bring you further information by return mail '
 l I did neither, but called on my friend Cox in person. I've known him quite la while, and he's a good fellow at that. l His line of talk on Gulfport acreage was great. He insisted that I go with l him to see this gulf section on the 18th, and produced a map of his near-in sub division called Satsuma, which is an lexceptiona orange and truck section. lit extends along Bayou Bernard for a
 mile This struck my fancy. as my wife | wants a duck farm some day. I con tracted for Is acres sisht-unseen. "ii it Is not as l say, Moses, your first payment will be cheerfully refunded, said Cox. Besides I'll pay your car fare down and back" This was surely
 playing the advertising game on an