Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-11-24
Chalmers Sales Increase
! zoo Peer Cent. in so Days

The great white winged Chalmers
Plant is to-day in the waking stage
of big push that is sounding echoes
in every nook and corner of the
country.
Steadily overcoming difficulties, en-
Enthusiastically adapting itself to the
progressive spirit of a newborn
management. and buoyed with a
quickened pulse of confidence, the
Chalmers organization is sweeping
forward in a tide of great activity.
Despite existing conditions and
contrary to the precedent of the so-
called winter season, there were more
Chalmers cars sold in the United
states last month than during any
month of October in the life of the
company.
In conjunction with this sensational
sales record for the month of Octo-
her comes statement showing the
volume of Chalmers sales from coast
to coast to Rave increased 200. per
cent. in the past sixty days.
simultaneous with these signs of
selling vigor, distributors represent
ing big cities from forty states have
just concluded a spirited inaugural
conference with the new Chalmers
management.
This meeting was surrounded by
developments that have marked it, in
the opinion of many, as an epoch
maker in the relations between man
ufacturer and dealer.
In place of an understanding die
tated and sealed by the factory di-
rctors, I. ]. Toner, director of sales,
N broad, straightforward manner
presented the claim and necessities of
the management and at the same
time solicited the suggestions and
counsel of the men that market the
car.
This spirit of equitable dealing
was the keynote of the important
respect and admiration of the dis
tributing body and resulted in con-
clUsions highly satisfactory to the
factory and distributors.
In great many ways the recent
meeting was the most important in
Chalmers history and terminated with
all in state of optimism and SUI
preme confidence in the men now
producing Chalmers automobiles.
But the outstanding feature of the
gathering was the fact that the dis
tributors left behind them orders for
December deliveries, that in the ag-
gregate amount to four times the
number turned out in December last
year.
While a spirit of loyalty, satisfac-
tion and serious minded optimism
permeated the various conference
sessions, all these things in reality
were engendered after seeing and
hearing the remarkable policies OF
the ne management.
All Came With Praise For Famous
RamshOrn and HOt-spOt
But the great Chalmers engine
the celebrated Hot-spot, the Rams
horn manifold that is already the GU
riosity of motorists at large-was the
one subject already keenly appreci-
ated by each arriving distributor.
Each one told the story of from a
dozen to seTenty-five of these cars
already making friends in his terri
tory; and regardless of the state, re-
gardless of the territory, regardless
of, climatic conditions, hills, roads,
1ow-graoe gas conditions-the unani-
NOUS report was that the current
chalmers model is the greatest ever
produced.
In a word, the demand of the pub
lie for the great current Chalmers,
which has so emphatically overcome
the worries of cold weather starting.
acceleration and low-grade gasoline:
with the powerful prestige of the
Maxwell-Chalmers management of
200 per cent. in Chalmers sales
throughout the country.