Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1917-08-24

gA@9pz - comede- Pardon the assumption.
r. E.mm9X5 $50 but prove this. In fact.
III would bet one of samuel's per-
fectly good beaver hats on it.
The other day took dinner at
the Doughnut Cabinet in the New Willard hotel, in
our capital city, and had talk with Uncle Sam
and few of his congressman. Oh, no. this Dough
yB,ut Cabinet has nothing to do with kitchen cabi-
net nor that tasty breakfast morse-it's the room
(which of your Uncle Sans servants said
40 seek when they want to talk it over and dine
bit at the same time. | simply took notes as. i
naked with Uncle Sam and his servants One
congressman in particularly oQuacious mood
land his thoughts turned toward agriculture.
You know said the congressman Il was back
home while before election and met Farmer
Smith whom knew as a boy. Naturally was
glad to see him, but couldn't help pulling my time
worn offer on him. the formula for which runs like
this: My dear Smith, have at my disposal long
aist of bulletins published by the department of
agriculture at Washington also have few pack
ages of seeds selected for me by the departments
scientists. 1t would afford great pleasure, my
old friend to send to you either the goods some
of the bulletins What will it be, Smith?
Nov, Smith has moss growing on his dome,
even if he did take off bis cap and scratch his head
before he made his decision. He had received both
bulletins and seeds from me many times before.
We'll, said Smith, I think would rather have
bulletin with live thought in it than seed with
slaad germ"
Apparently Farmer Smith appreciates my bulle-
sins exclaimed Uncle Sam. I'm glad to hear
shat, for I'm making every effort to put into them
'fhe practical knowledge dug out by my scientists
and Investigators Last year distributed through
you congressman and the department of agriculture
upward OF 100000 copies of Farmers Bulletins,
the subjects of which covered in respects the
entire gamut of the widely varied activities Of the
department. But it is impossible for to supply
even the six million farm families with all of the
>Suetins issued. Consequently the bulletins of the
department are regarded foundation work
1pOn which the superstructure is built.
ITO supplement these bulletins decided about
three years ago to have regular service bureau
such as is provided by some of the large business
enterprises, only mine was to tap reservoir so
great and so deep as to contain an inexhaustible
afund of unbiased, scientific information chris
tened this innovation office of information and it
has lived up to its name.
"In order to start the Office of information the
right basis from the standpoint of the newspapers
and other periodicals, secuted about for some
time and finally secured the services of two old
New York newspaper and advertising men and put
hem into the office with instructions to get their
facts right by referring the stories to the scientists
for final o. K. but to write or edit them so the
periodicals would publish them and the people
would read them 1t difficult task but it has
been accomplished, as evidenced by the miles of
clippings of stories sent to by the various clip
ping bureaus. This convinced me that was get
the ACKNOWLEDGEMENTS the bulletin service.
"You wouldn't believe it, but some people
fused this maiden effort and thought I had started
"a publicity campaign. Far from it! They did not
realize the difference between the giving out of in
formation of purely educational character based
upon facts for which the people already had paid
their money, and the usual publicity matter. The
office of information performs the service of maxi
ing available to newspapers and other periodicals,
I'm the form with which they are familiar, the
sOractical knowledge dug out by the departments
scientists in field and laboratory Investigations.
These men, trained in their specalties, are
EARLY not newspaper advertising men and there
fore do not know the periodicals want their
3icleS prepared
"Only occasionally does q scientist possess
nose for news and even less frequently he
press his news In a way that would escape the
.Vigilant eye and active blue pencil of editor.
Only the other day heard congressman say: An
investigator is who has found out what ev
.srybody already knows and tells about it in Ian
guage which nobody understand
1.-THE statement about the language used by
znany scientists certainly is true, but have to pay
my respects to them as Investigators. Their diff
gicult lingo is necessary to Them although to the
9ayman it may not always be advisable to de-
scribe common rainfall falling meteoric water,
or to write about the elimination and toxcity of
caffein in unprecedented rabbfts-Whatever that
means The scientist however insists on 1t for ac
.s7.~acys sake and accuracy is his middle name
you might as well try to pump the ocean dry,
continued Samuel with emphasis, "as to exhaust
She information OF my scientists along their special
a les Much to the delight of the boys in the
office, however, it is not always necessary to
spump this knowledge. Scientists frequently
ery susceptible to attack by the Bacillus scribendi
ahe manuscripts resulting from the work of this
4cribbng bacillus IRE put into news shape by the
office of information But, for one reason or an
other this germ at times becomes encysted and it
Nj ffln
oGica does by interviewing scientists who are busy
chasing mcroorgansnls, which the newspaper man
can't do or are oxh austed from telling the people