Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1917-04-13

WHO BUILDS Up YOUR HOME rowN,

The buyers Of merchandise of all kinds
all over Texas are awakening rapidly to
the big advantage of trading at nome as
far as possible. Brownsville should catch
the buy-it-at-home spirit. Everyone who
looks at the question from a broad and ut
the same time practical standpoint realizes
that whatever lends to build up and devel-
up any home business enterprise is bound
to result in benefit TO the entire commun-
ity. This is the view which our business
men are endeavoring to impress upon our
citizens.
Buy it at homei
Patronize the merchant who helps to
build up the town.
1t is the home merchant who pays the
taxes, who builds our city improvements.
The big mail order houses of Chicago,
New York or Dallas or any other place
outside of Brownsville do not contribute
one cent towards the ~upbuilding Of your
town or county.
Who pays for our fine street p~avings
Not Sears Roebuck-that's a certainty
Who enables our city to provide the
handsome ornamental street lighting sys-
tent Not the National Cloak and Suit
Company-does IT'D
Who went into their own pockets and
built a sewerage system for Brownsville,
when it was plain that without this highly
essential Improvement, the town could not
hope to achieve any further Development
Wa it any of the big department mail or
der houses9 Not on your lifel Ii was
Just the practical, enterprising, public
spirited business men Of Brownsville. y
Who contributes towards the building
and maintenance of the splendid public
schools of Brownsville? No one but
Brownsville citizens.
Who puts up the money to build and
maintain the churches of the city!
Brownsville business men chiefly. Isn't
that truef
But, il we do not patronize our own bus
mess houses, how can we expect the town
to thrive as il shouldf And, if the town
does mot thrive, your own business j.
bound to suffer. Isn't that true?
Look at the question from the more self
ish-and perhaps more natural-stand-
point. If you will visit onr stores and in
spect their stocks carefully, you will find
that in the long rum, You actually will save
money by buying at home. People visiting
here from other cities have expressed sur
prise at the extensive and varied stocks Of
fine goods carried by our local merchants,
n the reasonable prices asked for them.
II is interesting TO hear people, tell, too,
~ b,r- fltar a.t.,of oou t..x. ..,.. &I.~..
cheaper here than elsewhere. For instance,
n certain well known business man wishing
TO buy a suit of clothes visited a certain
local clothing house. He saw a suit he lik-
ed, but concluded finally that, a he was
going TO visit San Antonio in n few DAYS,
he would wait and see what he could get
there. AT San Antonio he found, in one of
the most up-to-date houses, identieally the
same suit hat he had seen here, in material,
style and color, and the price was about
five dollars higher than the price charged
by the local merchant. Needless to say,
he came home and bought the suit from
the home merchant. A certain prominent
lady of this city, just recently, on visiting
one of our big local stores saw a handsome
silk gown which was the exact counterpart
of one she had purchased in San Antonio.
same material, color and design, the same
in every particular, in fact, and made by
the same New York firm. She asked the
price. 1t was S27.50. She had paid $35
for the same gown in San Antonio just a
few days before. And maybe you think
she was not chagrinned to find that there
was another dress in the town exactly like
her own. Our merchants make a point Of
never ordering duplicate styles in dresses.
These are only two instances of many
similar occurrences.
The fact Is, Brownsville merchants are