davidaulloa/AmericanStories huggingface dataset:
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

The omclal receipts OF the Red
Cross soClety are Win Mrs. ERNEST
LluuQulst aud Mrs. RuDy Melen
braQy, at the Commercial " Savings
BANK, ana Can De secured by Calling
Lor them.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Jeess II. Hedges, who operated
the Ford Garage in this city until
snorC time ago, and Minnie May
Minaen OF Moscow, weere married
at Boise Tuesday.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Miss MaDel stevens lett this week
Tor Ames, iowa, ana Omaha, al
Mnlcn PAGES sue wlLi spenu Cne SUM
AIef WILn relatives.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16
St. James Enisconal Church

Mr.. Walter Ashton of Nampa will
hold services at the church Sunday,
June "a, at IL a. m. Everybody well
come
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Send your kodak films to Helm q
studio, Mountain Home, to be devel.
oped and printed and tell your friends
about Helms Autographs Prints
Films developed 15c. Autographs
p. ITS 10.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Captain Rupert Winters was III
erVIIle IIOm d Duslness Jap 10 boise.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

FOR SALE-Two horse power, sin
gle Dhaze electric morton, nearly
new. Enquire at the Republican
office.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

FOR RENT-Two or three furnish
cd rooms for light house keeping
Phone 80.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

MISS stella 1arIIS WlIl have
saIe oI lauIeS cIoLnes, ali Oh next
Week. ohe pans 10 close her store
I04 several WEEKS Oh the not weather
anu wiii oner ner stoCk Oh spr4ng
soous al attractive prices.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Dave Hutton and Chas. Nelson,
well known farmers in the Big
Camas country, were visitors in
Mountain Home the first of the week
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Mrs. M. h. Long1ellow visited
trlends at BOISE Monuay.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16
"OptOmetry means eye seryioe.

Mrs. Potter OK Pine visited rela-
tlves mere This week.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

For Ice or Drayage call ii. l..
Crepe, Phone %. NO sunday de-
llverles. M-IytI.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

brdnk OtLennelAAef made d Dusl-
ness LIlp GU boise Lne ArsG OF the
week.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

SeCLlon Two Oh the Congregational
ala society were entertained ny Mrs.
Casper item one uay Lnls week Ia
nonor Oh MISS eva rising, VINO is
Visiting Irlenus ia town.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16
CONGREGATIONAL CHURCH

Sunday services at ii 100 a. m.
Subject: Red Cross Week" Special
music.
Sunday school at 1910 noon.
Christian Endeavor at ZOO p. m.
The Epworth League convention
was enjoyable and profitable, especi-
ally the addresses of DR.. Brummitt.
The pastor and Mrs. Mason and
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Boise has invited Theodore
Roosevelt to deliver the principal
ADDRESS at the Fourth OF July cele-
bration planned TOR that city this
year and and it is probable that
he will accept the invitation.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16
FOR SALE

One Ford roadster; one Ford tour
ing car; one Overland car; Done
Studebaker truck. All used cars at
low figure. BURK'S GARAGE.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

For Ice or Drayage call II. l..
GreDe, Phone ~. NO sunday de-
liyeries. M-lgtf.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Mrs. f. Nj. Hobbs, Mrs. S. S. Eek
stein, Mrs. Js W. Briggs, Mrs. w. w.
Fountain, Mrs. X. M. Wheeler, Mrs.
+. b. Austin and Mrs. w. s. Lee at
tended the Eastern Star convention
at Boise as delegates from the local
lodge.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

TAKEN UP-Two year-old rec
heller swallow fork in ear. Giyins
milk Owner call and pay charges. J.
H. Dearinger, Mayfield. J2-16
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Agency for Buick, Olds, National,
REQ and Hudson cars, the biggest
and best line in Mountain Home.
Also a few used cars, Fords and
others. GEO. BURKE.
June 9-l6
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

A large number from Grand View
and Bruneau are attending the Chau-
Lauqua.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Attorney sullivan OF Boise is here
as counsel tor the Mountain Home
cooperative irrigation company,
that company being party 10 sew
erai cases That VIA be tried at this
term OF court.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

FOR SALE-Twin two speed In
dian motorcycle In good condition.
Apply at Republican Office. J9-16
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

The foundation Tor the new
Morton garage Is ali in and WORK
on the burning WlII De commenced
next week. Inc new DuIiulng Wal
Dc eALIreIy mouern ana VAIN many
new conyenIenCes Lor handing cars.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

LOST-Brown canvas fish bag
and quadruple reel between Noun
tain Home and Little Camas. Re-
ward for return to Republican office.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Judge BothweiI adjourned court
over Tuesday while he made bust
ness trip to Boise.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

LOST-One sorrel mare weight
about SIS, branded ON left stifie o
e connected (G). Last seen on
Glover creek about May rs. Re-
ward. Notify Marsseleus Larrigan,
Bliss. Idaho. ] 9-23.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Harold Pascoe. who has been
clerking in Geo. r. Jones store at
Bruneau for several months, has re-
turned home for the summer.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Ia LHGIG.S - -
L WJTTTTK'cS 4
CHZlQp.!yE}RSL.
"OptOmery means eye seryice."
Mrs. Potter OK Pine visited rels
tlves mere This week.
Mrs. M. b. Long1ellow Visite
friends al BOISE MONDAY.
For Ice OF Drayage call ii. /
GreDe, Phone 81. NO Sunday d.
nyeries. M-19t
frank UtlennellAef made GUS
ness CllD Gu boise tne ArsG oil III
week.
Miss Ethel SLroad returned troL
G0oulng tnls Week and wIII spen
the summer at nome.
Howard ana Norman EckstelI
spent Tue Week Visiting LneIf uncle
at uIenns Ferry.
Captain rupert Winters was IL
Town yesterday On MS way 10 teaLn'
ervIlle IIom d DuslAess zap 10 boise
III Town 10 appear DIS Witness III a
case To De neard III district court
LAS week.
Tor Ames, iowa, ana Omaha, al
Mnlcn PAGES sue wlII spenu Cne SUM
mer WILn relatives.
Z. A. Carlson ana John Pearson
returned 1nuIsuay from d trlp To
Canlas rrallIe, durlng winch tney
enjoyed several Gays OF nsnlng.
Inc Daughters Oh Veterans have
asked the hepuDIIcan 70 extenu
THANKS 10 ali Cne people VINO helpeu
To MAKE the memorial aay exercises
a success.
Section Two Oh the Congregational
AID soGlety were entertained Ny Mrs.
Casper t1eln one uay LnIs Week III
nonor Oh MISS eva rising, VINO is
YisILlns LrIenus IA town.
The onlcIaI receipts OF the Red
Cross society are Win Mrs. Ernest
LlnuQulst and MRS. RUBY MeIlen
brauy, at the Commercial " SAVINGS
BANK, anu Can De secured by Calling
Ior them.
MISS stella L1arIlS viii have
saIe oI lauleS CIoLnes, ali Oh next
Week. ohe pans 10 close ner store
Io4 several WeeAs Oh the nuL weather
anu wlii oner ner stoCk oL sprlng
soous al attractlVye prices.
The foundation Tor the new
Morton garage Is ali in and WORK
on the DuIiulug WllI De commenced
next week. Inc new DulIulng WlIi
Dc enLIreIy mouern anu wlLn many
new ConVenIenCes Lor handing cars.
Attorney sullivan Oh Boise is here
as counsel tor the Mountain Home
cooperative irrigation company,
that company being a party 10 sew
eraI cases that VIII be tried at this
term OF court.
For Ice or Drayage call II. l..
GreDe, Phone %. NO Sunday de-
AVeries. M-19tf.
Mrs. +. Nj. Hobbs, Mrs. S. S. Eek
stein, Mrs. j., w, Briggs, Mrs. w. w. |
Fountain, Mrs. X. M. Wheeler, Mrs. |
+. h. Austin and Mrs. w. s. Lee at
tCAuOu Ln0 GdSLoLu OtdT convention
at Boise as delegates from the local
lodge.
Boise has invited Theodore
Roosevelt to deliver the principal
ADDRESS at the Fourth OF July cele-
bration planned tor that city this
year and and 1t is probable that
he will accept the invitation.
Jeess II. Hedges, who operated |
the Ford Garage in this city until
a snorC time ago, and Minnie May
Minoen OF Moscow, weere married
at Boise Tuesday.
Charles Vavlin of Bruneau died
in a Boise hospital Tuesday morn
ing. Mr.. Daylin was IS years old
and had been taken to Boise for
medical treatment only Anew days
before his death.
Mrs. ~ f. Fallentiue of Salt
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

Manhattan, Kansas, are guests at
the home of Mr.. Williams sister,
Mrs. M. +. Longfellow, for an ex-
tended visit.
Geo, +. Lee made pilot trip to
Caldwell Sunday evening with two
friends who were autoing across
country from Mankato, Minnesota,
returning by train Monday.
f. +. Sparks and Fred McCabe,
with a party OF young people, made
a booster trip to Grand View and
Bruneau in Mr.. McCabes car the
first of the week, in the interests of
the Mountain Home ChautauQua.
Il. M. Wolfe has been In town
from Twin Falls this week attending
to his cases before the district court.
Mr.. Chatterton purchased a new
Saxon car last week from John w.
Morton.
A dance, drawing large attend
ance of young people, was held at
the Standard theatre last evening.
Mrs. Milan Miller and children
are visiting in town from their home
at Boise.
For Ice or Drayage call II. l..
Grebe, Phone 90. No Sunday de-
llVeries. M-19tf.
Mountain Home Republican. [volume] (Mountain Home, Idaho) 1915-1946, 1917-06-16

office.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18
ANDREW WILSON AT HEAD
. OF ANT|-SALOON LEAGUE
Reelected at Annual Meeting of D.
c. Organization Last Evening.
Other Officers.
BY Webster.

Andrew Wilson was reelected presi-
dent of the Anti-Saloon League of the
District of Columbia at it's annual meet
ing held last evening in the lecture
room of the Wesley Chapel. 5th and F
streets Other officers chosen are Lee
d. Latimer, president pro tenn; Bishop
William Fraser Mcdowell, Rev. P. j.
OCallaghan, Rev. DIR. Samuel II.
Greene, Rev. DIR. J. Henning Nelms,
Norton Little, William Knowles Cooper
and DR.. Greed w. Childs, vice presi-
dents; Rev. George A. Miller, chaplain;
Henry F. Lowe, secretary. and Hugh A.
Thrift, treasurer. The board of trus-
tees. ex-officio, is composed of Andrew
Wilson, Lee D. Latimer, Henry F. Lowe
and Hugh Thrift
The personnel of the board of trus-
tees, denominational. is as follows:
owen P Keller and c. Clinton James,
Baptist; Jacob II. Hollinger. Brethren:
Rev George A. Miller and Rev. Edward
B. Bagby, Christian; Rev. w A. Nor
gan and Fred L. Fishback, Congrega-
tional: Rev. Lindley d. Clark, Friends
Orthodoxy; Albert Stabler, Friends;
Rev. Joakim A1exopoulos, Greek Cath
Ollie: Rev. Charles Fl. Butler and Rev.
Henry Anstadt, Lutheran; Rev. John
MacMurray and Rev. Daniel II. Martin,
Methodist Episcopal; Rev. Harry L.
Tout and Rev. J. C. Copenhayer. Meth
odist Episcopal South; Rev. George F.
Dudley and Rev. William Oscar Roome,
Protestant Episcopal; Rev. j. Franklin
Bryan, Methodist Protestant; Rev. AL
fred E. Barrows and Rev. Henry Brun-
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18

Boys Neckwear-Hundreds
of beautiful patterns to select
from, in four-in-hands and
Windsors 2oc, Csc, 55c and
o5C. Palnis Royal-Third Floor.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18
Ministers to Assemble
to Pray for Success of
Billy Sunday Campaign

Ministers of nearly every denonlina-
ton will assemble in the New York
Avenue Presbyterian Church at II
o'clock on the morning of December
81 to pray for the success of the Billy
Sunday evangelistic campaign. The
Pastors Federation of the District de-
cided upon the holding of such prayer
service at a special meeting in the
New York Avenue yesterday.
Rev. J. q. Shearer of Toronto, one
of the heads of the department OF So
cia1 service and evangelism of the
Presbyterian Church in Canada, told
the ministers that these two phases
of church work-social service and
evang elism-shou1d go hand in hand.
Plea for Social Work.
''The converts of an evange1istic cam
be moved by sentimental piety and to
fall back into their old ways unless
you give them some social work to do"
In outlining what social service
should include in reference to church
work. the Canadian evangelist declared
1t is the duty of the Church to fight
drunkenness, gambling. commercialized
vice and everything else that injuries
the lives Of the people
In Canada. he said. the churches had
even entered the fight to break up pa
tronaEe and graft in politics. He also
told of what has been accomplished in
driving John Barleycorn and segreg at-
ed districts out Of the Dominion.
Appeal for War Savings Campaign.
William e. Shannon of the local cam
paign committee appealed to the pas
tors to cooperate with William
Knowles Cooper. secretary of the Y.
N. c. A., who has been DESIGNATED by
Secretary of the Treasury McAdoo; to
organize the churches of the city in the
war savings stamps campo ign. Mr..
appointment of special war savings
stamps committees in all the churches.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18

Burbank and Ashby Jump. District Ep-
worth League. NJ. +. Church; Harold !.
Ramsey. District Epworth League. NJ.
Il. Church South: Mrs. John NJ. Culberi :
son, WomaH's Observation-Disclosures Mis-
sionary Union. John Il. Mahoney. indie
pendent order of Jonadahs: Mrs. Emma
Sanford shelton Wonan's Christian
Temperance Union. and Mrs G. W. Har-
ris. Woman's Christian Temperance
Union. No. >.
Additional trustees arc: Rev. Maurice
y. Alexander. Rev. A. 4. Bird. Mrs.
Suessa 3. Blaine Edward S. Brashears.
Rev. Lucius &. clark, II. Virgil Easter
ling. Mrs. !. a. Edgar. Charles !. Gates.
y. K. Gardner. r A. Hostctier. Il. Hilton
Robert II. Mcneil. esq; William Y.
Mahoney, Rev. Il. j. Prettyman. Miss
Georgia Robertson. George W. r.
Swartzeli. Edward Taft and Rev. John
Il. Edwards.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18
ANOTHER BUNDLE
Of SWEATERS GOES

Three more sweaters. two muffiers
and pair of wristiets have gone to-
day to Admission to help keep the Dis
trict soldiers at Camp Mcclellan warm.
Sixty-four of the $50 sweaters needed
have now been forwarded by The Star,
through whom the appeal from Mrs.
John W. Thompson for comforts for
the Washington boys was voiced.
Therefore there is still need of eighty
six sweaters. though the muffiers that
have come serve well as temporary
substitutes.
The sweaters contained in today's
parcel, which The Star has mailed to
Admission, were contributed as fol-
lows: Two by Mrs. II. c. Thompson,
$500 18th street, and one by Mrs. w S.
Hall, the cha,fonte. One muff1er and a
pair of wristlets were sent by Mrs.
Kate Brashear 1892 Gallatin street,
and one muller was from an anony-
nous source.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18

dage, Presbyterian; James Trimbfc.
Southern Presbyterian: Rev. j. Alvin
Campbell, Presbyterian, United; Rev.
James D. Buhrer. Reformed: Rev. Eu-
gene A. Hannah aud William III. he
Lacy, Roman Catholic: Rev. Charles r.
Fultz. United Brethren; Charles s. na-
Wis. Cniversalist: Rev. L.. q. h. Pierce.
Unitarian: Rev. pr. j. Milton waidron
and Rev. DR.. Walter II. Brooks, Rap-
list. colored; Rev DR. Matthew W.
Clair and Rev, William II. Dean, Meth
odist Episcopal. colorcd; Rev DR. Fran
els j. Grimkc. Presbyterian, coloretl;
Rev. Charles :. LonCacre, Adventisfs:
Rev. j.. +. Wiseman. Lutheran, col
ored: Rev. Paul Sperry, Church of the
New Jerusalem.
Trustees for other organizations are
as follows: Harvey 3. Otterman and
Everett +. Haycraft. Christian En-
deavor Union; James Il. Moss. Christian
Endeafor Union tcolored): Robert u.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18

ON hnc quality lawn; blink. blue lavender AO~
embroidered initials
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18
Cash Needed to Buy Yarn.

Those who cannot knit and cannot
spare money enough to buy sweaters
at the shops can still do their bit for
the local troops. They can send cash to
The Star, which will be expended in
the purchase of yarn for the knitters.
There are many women in Washington
who are eager to knit for the District
sol diers, but cannot buy the yarn. So
send in checks to the District Soldiers
Sweater Fund" in care of The Star,
and the needles will be started.
Every District soldier should have a
sweater. Those who lack them now
should be given one without delay.
Hasten the garments or the CASH.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18
Mems House Coats,
Special. $3.50

Make Gift Selection now from
our assortment of House Goats,
These coats are made from heavy
double-faccd cloth with silk cord
trimming: good variety OF neat
patterns are shown.
Others up to S12.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18
SUNDAY MEETINGS
NOT TOBE CUT SHORT
Evangelist Will Not Go to
France Until Summer if He
Goes at All.
WIRES D. c. COMMITTEE

Rumors that Billy sunday would go to
France in February. thereby interfering
seriously with his Washington cam
paign, were definitely set at rest by the
evangelist himself today. In a telegram
received at campaign headquarters here
by William Knowles Cooper, executive
secretary OF the general committee,
Sunday states that this report. which
apparently originated in New York, is
"unfounded."
81 am not going to France in Febru
ary,' the message continues. Have
been considering it, but If do go it will
not be until some time in the summer"
Enthusiasts have thought that there is
in France among the troops a great OPP
portunity for Billy, and doubtless this
prove better time.
Sunday is scheduled to go to Chicago
following his meetings here. There he
was converted, joined the church and
ordained to the Presbyterian ministry.
Meets Traffic Experts.
Rev Dr. James E. Walker, Sundays
advance man." conferred this morning
with traffic experts in regard to han
Mills, chief inspector of the public
utilities commission; G. w. Shockey,
superintendent of transportation of the
Capital Traction Company. and w. f.
Dement, superintendent of transpor-
tation of the Washington Railway and
Electric Company, all promised their
utmost cooperation in transporting the
thousands to and from the meetings. A
fortunate thing is that these crowds
do not usually come out en- masse. but
because choir singers. trail-hitters and
others remain after the service proper
| provide natural "stagger system" A
| buzzer is to be installed whereby the
| traffic man in charge of parked street
cars can be informed as to every move
ment of the crowds.
Heat for Tabernacle.
The tabernacle was heated today fol
| the first time. The o1d-fashioned egg
stoves, without legs and buried in sane
| pits, have always kept the tabernacle:
! in other cities comfortable even il
| zero weather. 1.-THE Awakening Songs
1 is the title of new issue of Sunday
| song books to be used here for the frs
| time. They are now en- route from
Philadelphia, via steamer and railroad
! An important meeting of all mem.
! bers of the committee on government
| departments, a branch of the extension
division of the business women's invi-
| tation committee, will be held tomor.
| row afternoon at 2:30 o'clock at the
4 w. C. A, 18th and G streets northwest
Agnes Hart Wilson is the chairman.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18

Boys Rainy Day Outfits; sizes
g to 10 years; consisting of guar
anteed waterproof coat and hat TO
match. Put up in attractive holi-
day boxes; S3.45, S3.95, S4.95 and
sos.
Evening star. [volume] (Washington, D.C.) 1854-1972, 1917-12-18

Boys Wool Sweaters in
gray, oxford, maroon, brown
and navy blue. Sizes for boys
6 to Is years at SI.o5, S2.45 to
$5.o5.
The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1917-07-26

lures to show Of the lakes that were
on his farm after the hail storm.
Several Of the neighbors used
hail to make ice cream.
Who ever brought Mrs Hall a
couple of cats as birthday present
please come and get them as she
doesn't want them.
The ice cream supper at Wide-a-
Wake was well attended and the lad
les were well pleased with the pro-
ceeds.
Oscar Headrick, wife and son
Howard were visiting with Mr..
Hendricks mother and family last
week.
Leslie Headrick who has been in
our neighborhood harvesting has re-
turned to his farm in Stevens Co.
Clara Jeffres who has been away
for some time is in our midst again.
We are sorry to learn that so
many of our young men have been
drafted but are hoping for, the best
for them.
Best wishes to the Democrat and
its readers.
Happy and Gloomy.
The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1917-07-26
ARE YOU AN "ARKANSAW
TRAVELLER" ADVERTISED

| You've all heard the story of tht
Arkansaw Traveller
The visitor asked the native why
he didn' fix the hole in his roof.
The native replied that he coult
not fix it when it was raining anG
when it wasn't raining it didn't neeG
lit.
So it is with some merchants.
When business is bad they claim
they can't afford to advertise.
I When business is good they claim
there is no need to.
The "Gold brick" advertising spe-
cialist is the only one that can sell
them.
Then they tell you that advertis-
ing does not pay.
They are right-that kind does
not pay.
But there is kind that does.<
Usually there is but one amin ad-
vert:sing.
That aim is to sell goods.
A good advertiser never loses sight
of that aim.
No mater how good his ad may
seem to him, no mater how funny
the wording, how beautiful the illus
tration, or how artistically the dis
play if the advertiser has lost sight
of the aim the ad has no value.
But advertising won't make a
business.
You can't build business on claims
alone.
You must back up the words of
the ad with deeds.
You must back up the promises
of the ads with deeds at the store.
Unless you do this, your advertis-
ing money is thrown away.
But most Liberal stores live up to
the claims they make.
Continuity is the great factor in
advertising-the every-week drum,
drum, drum.
You know what constant drops Of
water does to the hardest stone.
So does the constant advertiser
the one who comes every week do
the hard bargain driver, the man who
wants the worth of his money.
Don't be an Arkansas Traveller"
advertiser. Come every week. And
back up your advertising claims with
deeds at the store.
There's no chance for failure then.
That kind of advertising PAYS.