The Robesonian. [volume] (Lumberton, N.C.) 1870-current, 1917-04-16
$500 in GOLD FREE.
Given Away Free to Readers of The
RObesOnian.

VI AHo hooeoOHIdn Gfe MI
vlted to get ready to compete for
prize Of $500 in gold, which will be
offered to the readers of the "Buy-at- i
Home campaign on page 8, which
commences this issue and runs eour
consecutive issues.
1t Will be easy for someone. The
plan is simple and easy. The Buy-l
at-Home campaign page will run for
four issues. 1t will contain a large
numbers of business cards, and each
issue of the campaign some letter
will be dropped from several of the
cards. At the end of the series a suf-
flclent number of letters will have
been dropped to form the title, name
and country of prominent leader in
the European war.
The first person to form this lead
er's name and name each advertiser
IN whose card dropped letter occur
red and file the proper answer at the
| office Of TheRobesonian after the pub !
llcation of the fourth installment will
be awarded the gold. Look out for
the first appearance of the page to-
day. All the missing letters will bel
lrdlcated by hyphens. Keep right up
. WIN Cile page OIlC1l Clle 1dSG udy, UuG
remember you must be quick on the
home run or somebody else will win.
i This is for the general public and
no one connected in any manner with
TheRobesonian will be eligible to COM
pete. AS may be surmised, it is alb
solutely necessary for each and ev-
cry reader who intends competing to
read the advertisements through with
great care, for it is the little hyphens
which count. When the hyphen re-
=. places letter, that is one letter in
. the great mans name. 1t is go
. ing to be easy if certain amount of
attention is paid to every little detail
: Otherwise, the chance is small.
And after reading the advertise,
ments, their message should be borne
IL in mind, for the merchants are doing
= business in Lumberton and are spend
ing considerable Of their money right
r here. The same thing should be prac-
u ticed by the shoppers.
1t is unnecessary for The Lumber
Il ton Robesonian to tell its reader
Il that it favors trading at home, first
d d last and all the time. This paper ha!
n n advocated keeping our dollars stick
- = ing close to the home base ever sigs
u it was established. In season an'
r. out, "Trade-at-Home," has been ou
u slogan. That The Robesonian's eff
l. forts along this line have not bee1
v. fruitless is the belief We hold It i
It our purpose to continue to keep thi
s. slogan before Robson county peopl
n all the time.
1t is hardly necessary to take u
81 space here in an endeavor to impress
Is, our readers with the fact that tn
oS dollar which goes away to the ma
~ order house never comes back. A
OK know that. 1t is generally know
re also that the mail order house pay
ne to help maintain local institution
h1 down into the mail order house
local merchant or citizen ever know
In town not thousand miles fro
:1c Lumberton, and but a little large
~ a large mail order house sold $500
worth of it's goods during a week
lay J exhibit. The things sold were almo
'eo il not entirely without exception, a
ticles sold by local merchants. TIL
$4,000 has gone from that town f
me good. In all probability not a ce
ayeci of it will ever come back.
OIL What would have been the rest
as mad that amount been spent with t
'rm local merchants? In the first pla
ee1 the purchasers would actually ha
ere gotten more for their money. In t
oth next place, whatever of the tot
pa- amount represented profit wo1
:, have been spent with other local
nlld stitutions and would have remain
ana to work day after day in the comnr
noW :t' ity.
Win Every merchant in Lumberton a
en- in Roheson county, shou1d usn his
Is most influence to counteract the ba
full influence of the mail order hou
rim One Of the best ways, in fact thn We
low. Sest way to do this is to advert
: no your business in season and out
Il season. Of course you must k'
e, IS what the people want and dena
lag Then let them know you have it.
IN mail order houses spend millions
OF dollars in putting their attractiv
designed and printed catalogues ;
other advertising matter into
homes of the people even in the
nool. motest communities. How can
local merchant hope to s1ccessfl
combat the enterprising mail OF
concern unless he uses every me
Of putting his business before
'ourt people from whom he expects to dl
Geo trade?
'idayl It was for this purpose-to
only the merchants combat the mail OF
pro- houses that The Robesonian sect
pa the services of William London,
aron experienced newspaper man and
Shoe EXPERT in handling "Trade-at Ho
7 the ADVERTISING to put on a campaign
Su- Lumberton for two weeks, the
issue appearing on page eight to
was Oh, of course, we get paid for II
is not matter Of philanthropy on
part. But-we give the merch
Tax their moneys worth and give them
from benefit of a lot of special appeal
oecial the editorial and news columns
tn of the consumers to trade at home
|. which the advertiser does not
Lum- We want the people to trade at