Arizona republican., 1917-11-15

The business of selling automobiles gave way to the pleasant occupation of entertaining the public. actuated by an entirely justified pride in recently obtained and highly treasured posses sion, when officials and employees of McArthur Bros threw open the door of their magnificent new home on Cent ral avenue and Madison last evening.
 Both the beautifully decorated in terior, and the exterior of the fine new structure, were ablaZe with light. Flood lights from across the way illumin ated the Central avenue front of the building, showing it off to excellent ad vantage. The building was thronged with people during the entire evening who came to view the Arizona home of Nash, Dodge Bros, and Packard motor cars
 The first floor of the structure con- tains the sales room, general offices, information department, telephone ex- change and ''Delco- blight" department. Showing the thoroughnes with which the new home of McArtur Bros. was planned, is its attention to detail which provides for the entertainment of the prospective purchaser or visitor. ~rONiQe TOT NiSilOTS
 Immediately upon his entrance through the main front doors is the information department. Should he wish to be directed to any particular department he can immediately learn from the information department where to locate that which he seeks. The telephone exchange is also at his serv- ice. ready to give him connections with | the various departments or outside | numbers if he chooses.
 On the second floor is the used car | department. Here are placed on eX- 1 hibition the numerous cars which are obtained by the company in trades for new cars. Each used car taken in is sent to the work shops, where it is thoroughly overhauled. repainted and put in first class condition. When it leaves the shop the guarantee of the 1 firm goes with it.
 | On this floor also is the accessory and parts departments, advertising de- | partment and the service department The basement is devoted to the paint | department, garage, wholesale parts department and employees club rooms. Operating between the basement and | the top floor is the largest elevator in | the state of Arizona.
 Building IS immense
 The building contains 40.0 square feet. The entire first floor is finished in grey oak, with massive columns in orange, carrying out the orange and | gray scheme, and representing the of ficial colors of McArthur Bros. The structure is considered one of the finest and best equipped for the sell ling of automobiles of any establish ment west of Chicago. Trade journ- als have presented the construction and arrangement of the building as a model for automobile business houses | McArthur Bros. have branch houses | in Tucson, Douglas. NOgales, Mesa Glendale and Chandler. They are tho direct factory representatives fol Dodge Bros, Nash and Packard motor cars and trucks. The concern has solo more than 1000 automobiles in Ari- zona during the time it has been il business. McArthur Bros. are alst state distributors for "Delco- Light" thu electric light plant for country homes
 The concern is at present doing { business of s3.00o,000 annually. Nor than S400,0 900 worth of used cars hay, been sold in addition to the new ca sales.
 During the entire evening the guest! were entertained by d ccHttHttOuS HlON ing picture show in the employees clul rooms in the basement. Eight reel' of pictures were offered, showing ever, detail in the manufacture of Dodg, Bros, Packard. and Nash motor cars
 Walter Boothman's orchestra furn ished the music for the evening. ant the floral decorations were provided b. Charles Morton of Donofrios.
 Remarkable Prouress
 The history of McArthur Brds. il Phoenix is truely interesting. Hand ling the J. I. Case line of cars, tn firm began business in 1912 under tn name of Charles H. McArthur. Thresh ing machines and automobiles Wer then manufactured by the J. I. Gas company and handled by the concerr
 It did not take Charles McArthu long to determine that there was go ing to be big business in the hand ling of automobiles in this district, S accordingly in 1914 Warren McArthu brother to the man who first launche the enterprise here, came from Chi cago, and became a partner in tn business It was then that the firr of McArthur Bros, was formed.
 The attention of the firm was frs applied to supplying local needs, bu it was not long until the need for
 state distributing agency was fel Toward the end of 1914 a contract wa signed with Dodge Brothers. .whereb McArthur Bros. became distributor for certain central counties of Arizona The firm then continued to expan