New-York tribune., 1917-06-08
Patriotic Greeting to Secre-
tary Marks Closing Ses-
sion of Convention
Vigilance Work Aided
Unexpected Spur Is Given to
Activities Against Crooked
Advertising
By SAMUEL HOPKINS ADAMS

ST. Louis, June With great burst
of patriotic enthusiasm, focused By the
applause of Secretary Of the Treasury
McAdoo, the A. A. c. w. closed its con-
vention to-day. Long before Mr.. Nc
Adoo's arrival the jefferson Theatre
was packed TO the doors. Upon the ap-
peGrance of the escorting committee
the great audience came to its feet with
cheers, the voices dying down, only to
be raised again to the music of The
Star-Spangled Banner" as the flag IN
cclors was thrown upon screen
stretching across the back Of the stage
In introducing Festus j. Wade, VINO
presented Mr.. McAdoo 10 the audience
President Houston Of the Associated
Advertising Clubs of the World re-
ferred to the President of the United
States as being as true a friend OF the
advertising men of the country as any
living American, and reused cheering
which would not be relieved until he
begged for quiet. Mr.. Wade in briet
speech referred to Secretary McAdoo as
the right man in the right place for the
first great American war movement
tho Liberty Bond subscription, and IN
troduced the speaker of the day.
Secretary McAdoo said in urging sub
scriptions to the Liberty Loan, that
II Germany were victorious against
France and Great Britain she would
combine her own feet with those OF
England and France and then put the
iron heel of the conqueror" on Amerl-
can shores.
What Might Happen
I'VE should have TO fall back into
the interior" said Secretary McAdoo.,
land there is no telling how long ~
would take to eXpel the enemy, II we
ever did. II We could not do ~
nrcmptIv. do YOU know what would
bappen TO America? We should have
10 make the most humilisting terms
that any great nation ever made TO get
pesce. We should have to pay an in
den,nity that would represent probably
half the wealth of America, and you
would have taxations on your shoulders
TO meet that indemnity for a century
10 come.
"The first thing we must do is to
raise the money to equip our armies
and put them in the field and to extend
aid TO the great nations or Europe
which are cooperating with us
Trophies were awarded to-day as fol-
lows: o.,
TO the Minneapolis Advertising Club,
"The Printers Ink" trophy, for the
most constructive wo.k of the year.
The Kansas City Advertising Club,
the baltimore" trophy, for work in be-
half of truth in advertising.
The Joplin (Mo.) Advertising Club,
the kalamazoo" trophy, for the best
work for truth in a city of less than
0,000 population.
The "inside talk" of the convention
lust ended has concerned itself with
the great and unexpected prominence
which vigilance work attained IN the
convention. From the programme II
would appear that this was scarcely IN
tended In fact, there was no little
comment TO the effect that this vital
branch of advertising endeavor had
been rather shunted to one s!de.
Further it is no secret that nan
dozen of the leading spirits of the or
canization had been committed to
"soft pedal Notwithstanding policy.
All Doubt Settled
Whatever doubt may have existed as
to President Houston's views were re-
solved by the ringing and unequiyocal
massage in his formal message, calling
for renewed and extended activities
against both the crooked advertiser and
the publisher who accepts his adver-
tising.
While the convention was in progress
vigilance work came to the front OF its
own force, as the national vigilance
session, led by Messrs. Sidener, Lafe
Young, ir., Kenner and Lee, was the
best. most enthusiast, aad most talked
of feature of the entire proceedings.
There is no doubt about national
vigilance work in the coming year. 1t
will go faster and further than ever
before.