The Washington times., 1917-06-14

nariIy sixteen pages and occasional
supplements. When the price was
raised to 1i1d, the paper was re.
duced to fourteen pages, and con-
tInues at this size under the I'd.
schedule. The Times manaEement
has notified the public very frankly
that there will probably be other
increases OF price very shortly. and
even Intimated that the price might
ultimately go as high as I'd.
Along with Its Increase OF price
the Times has urged its readers to
form Times clubs" that is. to get
a number OF people or families to
agree to use a single copy OF the
paper among them.
what Other Papers Have Done.
The old Morning Post was only
printed in ten pages and sold for Id;
its price has been increased to I'd,
and the paper reduced to eight pages
The Daily Telegraph sold for Id
when It was a sixteen-page paper. II
was reduced to fourteen and then to
twelve pages. but the price has not
yet been raised, The Daily Graphic
continues to furnish normally twelve
pages for Id: the Daily Mirror has
been raised from I'd to Id for twelve
pages. and the Daily Sketch also
| from I'd to Id for twelve pages.
The Daily Mail. credited with the
| greatest circulation in the kingdom,
reduced its size from twelve pages TO
eight. and then to six, and Increased
the price from I'D to Id. At present
# is providing eight pages for the
/ Id price.
The Daily News has been reduced
from eight to six, and then to four
pages, the price remaining unchanged
at I'D. The Daily Chronicle, start.
ing with ten pages, was cut to eight
and then to six pages. but the price
remains unchanged at I'D. The same
] Is true OF the Daily Express
OF course, every newspaper man,
agement would be immensely pleased
II the economy OF print paper could
be effected by inducing people to stop
1 buying some other paper, and Il Is
already understood that there are
considerable shifts in circulation,
some papers holding their business
better than others. But on the whole
the tone OF their pleadings indicates
that they are thoroughly sincere
about wanting the public to get along
with FEWER papers.
So miles high. or put Old Man Midas,
Check on Waste Paper.
No wonder. Mr.. Lloyd-George at
one fell swoop Topped OF half the
print paper supply OF the country.
The most insistent regulations have
been issued to prevent waste paper.
For example, the big bills OF posters
that news agents carry announcing in
poster type the news features of each
! edition have been practically eIimi.
| mated. Their elimination not only
saves a good deal of paper directly,
but 1t also dulls the edge OF the pub
lies appetite for newspapers. AmerI-
can yellow journalism never produced
anything with half so strong a SAT-
from tint as these British newspaper
posters.
Along with the struggle to reduce
calculations has gone a high develop
ment OF the noble art OF newspaper
condemnation on the editorial side.
This. In turn. enables the newspaper
reader to save a good deal Of time,
for the predigestion OF the days news
at the copy desk is carried to such
point that the readers Imagination
has to supply a good deal more than
II formely did. One Is tempted to
wish that some highly esteemed
American newspapers might at least
have the experience of being compeII-
ed to crowd their material into half
the accustomed space for a while
They would know something about
the utilities OF the blue pencil that
might be OF permanent value.
New Sunday Venture.
The end is not yet reached in this
business of reducing sizes and circu-
lations and OF Increasing prices A
Few weeks ago new Sunday morning
newspaper appeared in London, rather
pretentious in form and contents. but
It's origin and backing being a good
deal OF mystery. Possibly because
some OF the opinions II expressed
were not wholly agreeable to certain
elements, there was instant protest
against the attempt to establish a
new paper at this time. and the cues
uon vas even raised In the House of
commons as to whether the govern
ment had the power. or had attempted
10 use II, to prevent this new paper
oeing brought out The explanation
was made on behalf OF the govern
ment that II didn't believe IL nos
sessed any such power.
The British publisher expressed the
opinion at the time when the govern
ment reduced the Importation Of print
paper that the effect would be some
what to ease the print paper situation
In the United States by making a
corresponding increase in the supply
available there.
me French newspapers have been
cut down much more drasticaIly even
than the English. In both countries
there Is frequent suggestion OF the
possibility that newspapers, except
as sort OF semi-official bulletins, will
not be able to survive at all II the war
lasts two or three years longer. Fan
ciful essays and editorials appear not
infreouently, dealing with the con-
ditions that would prevail IN a mod
ern community IL suddenly # found
ltseIf without newspapers or news.
American Papers BuIkier.
On the whole the per capita con-
sumption Of print paper in Europe is
vastly less than In the United States.
American newspapers in general are
very much more bulky than those OF
Europe. This is particularly true OF
the American Sunday paper. Morn
ing newspapers in Great Britain COM
monty publish no Sunday morning
edition. The Sunday morning field Is
occupied by unattached Sunday morn