New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-15
By SAMUEL HOPKINS ADAMS

Somewhere in California, May 26-F1ow many William X
Hearsts thereP
New York has seen the local Hearst papers slowly tighten
UP their censorship of advertising until they decidedly
cleaner than Mr. Benefits Herald and somewhat excu
ve than Mr. Pulizers World OF their claim to be
free from Objectionable advertising absurdy Com
parson their columns with those of the Evening Post The
Times The Tribune will show large number Of advertise
ent, in the Hearst publications which would be
dered by these conscientious while doubt whether
in specified daes single advertisement with the
exception of liquor advertising could be found which Hearst
would grab For such metropolitan restraint he does
practise the explanation be found the fact that Mr. Hearst
lives in New York He naturally and properly DESTROYS OF the
good opinion of his fellow citizens Perhaps such social
pressure induced Mr. Pulitzer (mos reluctantly and tady
to exclude venerea advertising from The World has operated
along broader lines impose upon Mr. Hearst the necessity of
exercising degree of censorship the Journal and the
American
AT all events Mr. Hearsts New York papers much i'm
proved standards of advertising the condition OF
few years ago. In Chicago Also there has been of
cleaning up Yet recall that when the ordinance proposed
that city orbddng the publication of venerea advertising
after effective and thorough of the quack
by The Chicago Tribune it Hearsts representative
forward defend the quacks denounce the proposed
legislation and advance the quaint claim that The Chicago lrb
une hostility the quacks inspired by its inability to
their foul and destructive line of advertising 1t stated at
the time that the passage of the ordinance lover the rcnzed
of the Hearst advertising representative cost the Hearst
papers Chicago about $4,000 loss of advertising
Therefore it is fair assumption that the Hearst
Chicago Of compuson rather than choice In Boston
Hearst represents something little better than the lowest
standards Of advertising His Atlanta papers, bad they
still distinctly better than the other local daie Illus
would appear that Mr. Hearst in his Eastern manifestations at
least is aiming degree of discrimination whilst making
capital by Dragging egregousy of his found virtue
Is this principle pocy2 Is William Hearst the nation
wide journalist ready to-day than before his dubious
version profit personally by the patronage OF the deade
of quacke violate the law of the land by publishing
advertising the guse of insult proprey and decency
by spreading his readers the vicious lures of the venere
harpies?
For from Hearst of New York to Hearst of
California the clean advertising claims of the ed
toa pages with uncean and advertising growth
which Aoushes the pages of Hearss Los Angeles Examiner
Almost any put over the Tourist City in the line
of fake advertising and Hearst his exploitation Of his
virtue takes full advantage Of his environment AS bait to his
public the William r. offers bishop Bishop W. NJ Bell
D. D. IL D. President of the Worlds Social Progress Council
who the following Endorsement of Heas supposed
cpes:
February 10Th, 1917
Editor Examiner Los Angeles California.
have carefully read the editorial Value of Environment
to the Advertiser 1t conveys very important policy and
presses allegiance O wholesome principle.
Personally. glad to have this advanced platform
in your great publication. Very truly yours
VIM NJ BELL
To get the full indong effect of this. The Examiner pub
shed the facsimile of the Councils letterhead thereby
achieving the implied support Of such David Starr Jor
dan Bishops Mcconnell and Anderson Rev Charles Steze Dr.
John R. Haynes and Francis Heney Doubtless Bishop Bell
letter good faith 1t didn't him check
the wholesome principle of the Hearst editorial with the far
from wholesome advertising the Hearst Examiner How should
an unordy Bishop suspect that Hearst only joking that
fact Willy Willy always has his his cheek when he PIRATES
pousy Of purity advertngp Had the reverend ndorser
studied the columns of the local Hearst before nditng his
wentenoned testimonial he might have woded differently
FOR his benefit and that of other Hearst ndorse present the
lofty principles of the idaic- editorial Hearst paraed with
examples Of the practical advertising Hearst.
Lofty thoughts from the Los Practical id atoms
Angeles Examiners editorial from, the Los Angeles Exai
"Volue of the ners advertising columns
Adpeyfiser":