Cut Bank pioneer press. [volume] (Cut Bank, Mont.) 1909-current, 1917-03-23
AUTO COMFORT
LATEST TRIUMPH
STUDEBAKER VICE PRESIDENT
TELLS OF INCREASE IN
LUXURIOUSNESS.
With Latest Design You Have Only
to Keep Two Fingers on Lever
While You Bowl Along at % to 80
Miles an Hour - No Fussing
Around With Pedals and Levers.

Comfort in the motor car has
been a thing of slow growth" says
l., J. Ollier, vice president and direc-
tor of sales of the Studebaker cor
poration. "In the days when cars
were machines instead of vehicles,
bodily comfort was less than a sec
ondary corsideration-the mechanics
of the conglomeration of steel and
glass and wire was the first
thought. Nowadays, with the motive
units and running gear developed to
a point where they no longer are a
source of worry, a owners have be-
come more ~appreciative of what car
designers have tried to do for their
bodily comfort and have demanded
more along that line.
But just what is meant by com
fort? I am afraid that the average
motorcar buyer looks upon comfort
as being associated with the depth
and luxuriousness of the cushions
and upholstery only. Surely it is
more than that. In designing the
new Series IS Studeb. ker ears we
considered both driver and passen-
gers. Our efforts have b en- direc ed
along a number of different lines,
but to the one end-comfort,
Don't Have to Drive lit Runs.
Power, first of all, heads the list
as the most important of all motor
car essentials that make for comfort
Power to take you there and back
without continual shifting of gears
and mechanical difficulties. Mos
any car will run we'll on good roads
but for complete relaxation the
motorist wants an automobile with
plenty of reserve power to meet al
of the emergencies of touring. The
driver who shifts from high tt
low or intermediate for every lit
tie grade or stretch of rough going
certainly cannot be very comfortable
What you want is a road car, one vol
can sit in while you keep your two
fingers on the wheel and bowl along
at 25 or 80 miles an hour, and M
fussing around with pedals and lev
ers. That's why we talk so mucl
about Studebaker roadability-yol
don't have to drive tit runs!
"Leg room is another mighty i'm
tant feature of the comfortable car
room for persons of any size o
height to stretch out in and feel a
free and easy as if in their favorit
chair at home.
Front Seats Made to Conform.
"'The front seats of Studebake
cars are individual and made to cor
form perfectly to the contour of tn
passengers back. They are reall
form fitting. Both of these seats al
adjustable, fore and aft. and the sea
next to the drivers is reversible. o.
cupant may ride facing either TO,
ward or into the tonneau-anotht
exclusive Studebaker comfort ide
4 "Studebaker cars may not be SUI
posed to seat more passengers fro
all outward appearances, but accor
modations for extra passengers ha'
: been provided just the ame Unde
meath the rear seat are two auxilia,
arm chairs which pull out easily al
quickly when required. Here aga
is demonstrated the extremes
which we, as manufacturers, are 81;
to go to give more comfort to tho
N who ride in S~tudepaker cars.
Storm Curtains Innovations.
"Storm curtains that open with t
doors are innovations which will
appreciated in inclement weatht
and which mea more comfort t
the passengers. Freedom from n
chanical trouble, the silence of
moving parts, even beauty of lir
and finish, are all conducive to ma
mum comfort-because they me
complete satisfaction.
"Of course the cushions of a {
are vitality necessary to the comic
of the passengers. And in that r
pect 1 might add that Studebal
ears are upholstered in semi-glaz
genuine leather, built over 10
coiled springs and stuffed with gel
ing curled hair. The highest priC
cars on the market do not offer b
ter quality or give more compl
restfulness. But, upon careful
Election, it becomes obvious that
cushions of a motor car are far fr
being the principal features of
cars comfort-giving qualities"