New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-22


r. Here one finds offers the relief OF weak men, Pri
, J;o .n.caIs (ure or no charge), hinly yelled
consumption cures fit asthma drink cures swamp
Root the (quack) Doctors Advice column; altogether IN the
score of issues which through round thirty different samples
8 in the first degree Yet Mr. Hearst proudly sets forth
these shining examples his journalism The Newspapers OF h
Home the Souhs Greatest Newspapers Also as to Inc
Georgian "A Clean, Wholesome Paper tor Southern Homes
Which sufficiently indicates Mr. Hearss standards OF cleanliness
and also his opinion of Southern homes
Rad as Hearst is his competitors worse The Atlanta
Journal Of which James Gray president and editor would be
n. most deoaded example Of journalism have recently
tered were The Atlanta Constitution for which Mr. Clark
Howell is responsible Besides large assortment OF the standard
medical fakes number Of doaraps including the Ford rac
for several mems specialists and choice line OF matrimonial
bids The Journal proers its readers through Its ass
fed columns birth control drugs which degree out
spoken than the odme advertisements OF abortion pills by way
of keeping up end The Constitution paades device to cure
tuberculosis while you sleep; acts Pedler IN print TOR rios
letters Be where booze advertisements are pro-
hbted by law shows contempt for the Federal authorities
bv publishing what appears be editorial column OF medical
counsel he Advice but is really disguised exploitation
Of various nostums without any adv other indication
required by government regulations these offences against
public decency and the public health found the daily or
Sunday editions of the named circulating In Atlanta
and cheek by o with the copy honest mercantile and imam
cial advertisers.
Besides the regular editions Journal and The Con-
son get out special country issues The Journal semieeky
and
buded license in the field of the mail order magazines when
everything went and the Postoce Department had almost for
gotten its power to fraud orders have anything like
these special Atlanta editions which out into the rural COM
nunis of bunco In them are to be found
whole columns of small ads single OF which legitimate
All kinds of agency lures for the money the and unnsuct
ed; of everything from dolls to automobiles take
venera and finally the advertisements OF those vampires
who human suffering the quacks Not one news
paper hundred perhaps not in hive hundred will accept
this class of business to-day Yet here spreading its deadly
influence from this modern and enlightened city of Atlanta through
the compasan agencies Of Gray and Clark Howell In
Gray's Journal the Boynton cancer cure, Pay When Re
moved In Hovves Constitution, the advertisement OF
indianapolis concern offering Liquid Laboratory Product in
lection of which is declared kill No wonder that
prominent advertising of whom asked the question what
local standards prevailed newspaper advertising answered;
Absolutely none
In such conditions the merchant seeing his adve
sements surrounded all sides with fraud and deceit is under
strong temptation to enter into rivalry Of dishonesty To the
credit the business community be it said the high class stores
play fair with the public The of department and specially
store advertising high surprisingly high when considers its
newspaper environment To be sure there is the familiar price
ugser makes practice of selling two articles for the price
of one Also the exponent of the elsewhere school of bargain
offers Suits elsewhere s. here $0 Straw Hats elsewhere
81 90; Our Price $3.50 And least Of the large depart
ent stores pins faith largely value advertising But such
leading Chamben Duboe and Rich Bros
& Co. represented daily by newspaper copy which will bear
for character and honesty with the best standards OF
New York and Chicago Moreover the general tendency OF the
smaller follow the better rather than the examples
among large shops This discrepancy between newspaper
and mercantile standards Of advertising OF the most supr
ing phenomena have encountered Investigations AS
tauy might be- endeavoed to get from OF the depart
ment store his for maintaining sound policy Of ad
vertisng.
Our people expect it of US he explained We're old
store.
Don't the people expect anything of their in the
way of honest standards2
No he said simply. AT least don't" he amended
And we've been dealing with them for many years"
But aren't you carrying dead weight in setting up your
honest ads against such Of fakes?"
What else is there o do? We've got o advertise
Haven't you any influence with the papers?"
No more than the quacks and takers.
SO there's the Atlanta situation but soution
for public spirited citizen decent honorable daily
and bar the takers Such example might spread What
could such paper The Washington Star do in Atlanta
clean up the Augean stables OF adversingl
Or perhaps the Rev Billy Sunday could the Job. He is
advertised to Atlanta Some critics Of the athletic