Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-06-09
LETTERS TO THE EDITOR
1.-TWO BIG GUNS"
To the Editor Of the Telegraph:


Sir: The above title is the way
the Independent Brewing Company
has of describing it's two beers, nam
ed "Silver Top" and pale Export"
In an advertisement on the front
cover of the Liquor Dealers Journal,
of May 80, there is a picture of
turret upon q supposed ship of war,
through the openings of which pro-
trude two cannon shaped like beer
bottles, one named Silver Top and
upon a shield appears the following
legend: 1.-The Two Big Guns of the
Independent Brewing Company, Sill
yer Top and Pale Export beers that
will bring down big business for
you"
1t is not often that liquor adver-
tisers tell so much truth in so small
compass.
Guns are made to kill. That is
their only reason for being. If they
could not kill they would not be
made. These two big guns" of the
Independent Brewing Company are
great killers. 1t is their load of death
(alcohoD that gives them favor. If
lUSy ulu llOl nave IL luty NOuiu llOt
be made. 1t is true that they do
not always kill on the spot. In this
respect the cannon of a real army
are more merciful, for in most cases
the death they bring is instantane-
Gus. while, as a rule, these Two big
guns" of the brewing company take
their own time to complete the kill
ing. The guns of real army take
only periodic spurts at the death
dealing business, but these two big
guns" keep on killing day by day
and year by year without any in
termission. The guns of a real army
| can touch only the bodies of its vic
tins, but these two big guns" kill
| both body and soul. The brewing
company has well named them the
two big guns"
The names of these guns are also
we'll chosen. 1t is the "silver" they
bring in to their makers, and that
the company in turn divides with
| Uncle Sam receives he would not
top" to their request to be permit
ted to make them and sell them to
gain the permission to do so. If it
were not for the silver" bribe that
| Uncle Sam receives he would not
! tolerate them for a day. Then, too,
when the user has used them suffi-
ciently they export" all "pale"-
ness from his face and develop a
deeply fiorid coloring of peculiar
hue and even make his nose to bios
som curiously and profusely. Yes,
they are well named and the COM
pany wisely understands that neither
without the other would be a COM
plete representation of their real
character.
Then, too, guns are intended to,
and do, bring down" the objects
their loads are leveled at and strike
So with these two big guns" II
matters not how strong the man
nor how big" the business" at
which they are leveled, they are
sure sooner or later to bring down
both. The businessman may think
he has sufficient capital both of
brains and of money to fortify him.
self against any surprise of these
two big guns" but just as surely as
he allows himself and his business
to get in their path, so surely will
they bring down" both him and
his business, just as surely as the
sun goes down at eventide Where
they play irretrievable ruin is
wrought.
Yes, Messrs. Independent Brew.
ing Company, we are glad to bear
testimony that you do sometimes
tell the truth in your advertise
ments. Advertise it in great fam.
ing characters across the skies that
your beers are two big guns" and
that they inevitably bring down big
business"
DIR. B. Z. p. PRUGH.