The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-05-03
MAXWELL co. TO
HAVE ECONOMY DAY

To substantiate among motorists
everywhere their claim of the Max
wells championship of the industry in
low operating upkeep, upward OF 2OO0
Maxwell distributors and dealers will
next month carry out in every state in
the Union and throughout the eight
provinces of Canada public and
wholesale demonstration of the Max
wells ability to stretch its fuel into
the greatest known mix of gasoline
and motor car distance.
Five thousand collars in cash prizes
are to be given away among the deal
ers, it is made known, together with
an award of the National Maxwell
economy championship cup. The cup
is to be the trophy of the Maxwell
dealer who attains the highest mileage
to be recorded in the event and with it
he will also capture substantial
award in gold.
The public and widespread demon
stration is to be known as the national
Maxwell economy proof day, and the
wholesale contest is to take place on
Wednesday, May %.
Owners cars are to be used entirely,
the rules providing that each dealer
entering agrees to arrange for the use
of two Maxwell five passenger touring
cars now in owner service. These he
will borrow for the day. In each car
there must be, according to the rules,
four full grown passengers, the driver
and three official observers. In each
town and city the two cars will make
the run together, each carrying its OBJ
servers, who thus will check not only
their own mount, but the Other.as well.
Results will be unofficial, it is stated
if the dealer participant fails to ar
range for his observers to be either
newspaper men, motor club or board
of commerce representatives or well
known public officials.
Two one. gallon cans are provided to
be each dealer participating. These
will attach to the windshield. In
structions mailed broadcast by the
Maxwell Motor Sale Corporation, De-
troit, point out that the records will be
disqualified unless the gasoline used IS
measured into the can on each of the
two cars by one or more of the official
observers arranged for.
In each instance the report of the
dealer and his observers as forwarded
to the Maxwell general offices in De-
troit, must bear the affidavit of the
three observers. Otherwise it will not
be accepted as official by the Maxwell
company.
Prizes are to are given under five
dealer classifications. The top award
in each classification is 5000 in gold,
with second prize of $3.50 in gold.
The third, fourth and fifth prizes will
be 500 in gold each. Then follow two
S75 and three $50 awards making lten
mall for each of the five groups.
Since the announcement of the prize
offer, the return Of the company's Off
cial entry blanks has been such as to
indicate the demonstration will be al
most unanimous among the thousands
of Maxwell representatives. 1t already
has been made certain that the event
will outstrip any similar undertaking
in the history of the industry.
What economy attainments will be
necessary to capture the prizes are
understood throughout the entire Max
we'll organization, for the dealers are
familiar with the marks of A miles, in
Michigan, and 45.6 miles in California,
accomplished by Ray Mcnamara, while
onlysrecently a Maxwell in southern
California captured cup and hung up
the record of 465 miles on one gallon,
the highest official mileage so far at.
tained with Mawxell and one gallon
of fuel as far as the Maxwell offices ir
Detroit have record.