New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-08
Al postoAices, Mail Was-
N. and Carriers To Be
Used for Advertising
Die Campaign Planned
,,oest Electrical Sign Ever
Ruilt To Be Swung Over
Broadway

r,sb,ncton. May The full posi-
..r.;ss o. the United States mails as a
.acr, o. governmental publicity are
\, developed az once TO bring home
every person in the country the
- q subscribing 20 the Liberty Loan.
rrerv letter soon is 10 bear a spe-
-, cancellation stamp Of striking de-
70 notify It's recipient that the
..so, is calling for contributions.
n,ry letter box is TO be plscsrded.
.,,-v nostofic &c is 70 display posters,
- one Of the 10000 vehicles opsr-
I'D is to proclaim the Liberty Loan ln
Il, type. every letter carrier is 70 have
,,-6 10 stick IN his cap and is to be
=. active bureau OF information.
Decided at Conference
This part Of the nationwide adysr-
,,,s campaign was decided upon to-
.,vsta conference between Robert W.
VALLEY. publicity director for the
.,,rs and James Blakeslee. Fourth
s,rstsnt Postmaster General. Other
is,.rres probably will be added later.
4. tbs meantime other methods of
,-i,r;nc 20 every citizen OF the coun-
.-r a realization of the nations needs
~ his opportunity 20 help are under
consideration.
Among these are the uses 10 which
Electrical Advertising signs can be
laced. The largest electrical sign ever
.y;lt will be placed 81 Broadway and
Fortv-second Street. New York. re-
,r,e5 70 be the busiest spot in Amer
n 10 fash I'D red. white and blue
srs-v night an appeal for subscriptions
IN .bs loan. This sign VIII be built
,rs maintained free Of cost 10 the gov
,-rnent by o. !. GUIDE. of New York:
0,ber signs may be similarly opersted
n other large cities.
=, addition. Secretary McAdoo mas
-,ds- consideration a speech making
oar IN the interest Of the big issue.
IN NeAdoo has received numerous
invitations recently 20 speak In the
Middle West. and while he has reached
70 decision regarding them, II is be-
rsve6 he will make a short tour II
he can spare the time.
Responses 10 the offer of the big
issue have been extremely gratifying
mus far. NJ. NcAdoo said tonight.
To-day's tsbulauon Of replies received
from banks and bankers showed no
diminution in the rate at which sub
,criptions are pouring IN. Thirty 1--WE
a. the chief cities Of the country Of
fered to-day 70 take s104,846.000 worth
Of the bonds in addition TO previous
offers bringing their total up 20 1926
$4,000 for the three days in which
Subscriptions have been received.
IN many instances. however, the Of
isrs we're in the nature Of c5timttes as
10 What could be taken rather thar
Outright offerings 20 subscribe. In max
rr the totals Of the responses thus
'lr received these estimates have beer
i,cluded with outright offers Of sub
saiptions. Mr.. McAdoo explained to
night, however. that there is marked
distinction between the two.
In distributing the bonds Mr.. Nc
ldoo will have the assistance Of Levi
g. Franklin. OF New York. president o
he Investment Bankers Association o.
America. Nr. McAdoo asked Mr.. Frank
ir last week 10 suggest a man TO aid II
ts work. and to-day received a reply
"a which Mr.. Franklin offered his owr
services. which were accepted.