The Washington herald., 1917-09-30
women Aid DETROIT
AUTO MANUFACTURERS
( Caldwell Says Feminine
Workers Help Industry.

Votes Hank Caldwell from De-
srhs pred1ct m of cars in Detroit
Nj csvar Srfef . long as this mar
evsi1e5 eity has h wonderful wo-
n sturdy, 80 slszome specimens,
not siroE tscs, udf in the sense
OF BIo ~ aH-tereitz but fasci-
natinglS sTcne, seusibis and all
there. NJ 1roGAer fas cnue who
has not LEFT lind him . zsts- who
could NIL his Se-sS "a the faa.b- or
hold down his * l. The ORE.
The question he is not 30 nich,
who will be callvd next. These
people are not weepinr a. ut those
who may never return They are
wondering If Detroit can get enough
raw material to keep its plants busy;
to hold its supremacy as the worlds
greatest car producing city. They are
worried lest production this year
should fall below normal. They are
wondering what Hugh Chalmers Is
going to do. now that he has closed
his desk in one Of the best-equipped
factories in the city. They are won
dering what Walter E. Flanders is
going to do with that factory; how
he Is going to dove-tail 1t in with
the Maxwell factory, where within
Few short years he has jumped pro-
duction from 1000 to 10000 cars per
year.
And know that many thousands
or people far away from Detroit, who
are also intensely interested in every
new and important move in the motor
industry, are itching to hear the in
side story OF that MAXWELL Chalmers
deal II was the most interesting
move that has taken place in the in
dustry since the United States got
into the war. Many wise ones are
saying now it is a fore-runner OF
other consultations. In these critical
times, they say, IL may be well to let
those who can keep these big plants
running on a profitable plan do so.
L felt myself that it was possibly
the first shot in an attack which
might shake the foundations Of the
industry and 1 came out hers to see
Mr.. Chalmers and Mr.. Flanders and
get at the root of the thing. Natural
ly 1 went directly out to the Chal-
mers plant 10 see Mr.. Chalmers.
There isn't much of a sensa-
tiOnal story for you here" he said,
I'VE just saw this excellent plant.
going begging. you might say, and
we took ii in. All the talk about
our buying more plants is rot. II
we can't make good automobiles in
this plant then we can't make them
anywhere else.
It's a hne factory and we can
make it work. In the Chalmers
organization there are some Of the
rnest distributors and dealers in
the business. and I want to say
right now, to those who may be
interested. that we are going to
keep all OF the good ones II we
can and I think the manner in
which Maxwell dealers stick to us
is pretty good evidence of the fact
that we will be able to hold the
Chalmer dealers organization.
II haven't been over to the
Chalmers factory since Mr.. Toner
took charge. but he tells me he
never met a more enthusiastic lot
Of men in his life than the men who
have voluntarily expressed faith in
the Maxwell Company and made a
special trip to see us during the
few days.
There have been rumors that we
are going to drop the Chalmers cars
and build trucks in the Chalmers
plant. We may build some trucks,
but long before We get trucks un-
der way we will be producing
Chalmers passenger cars at the
rate Of nearly 100 per day and con-
tinue this production to meet the
dealers requirements.
You know the Maxwell factory
organization. which has now taken
on the management of the Chalm-
crs plant, was not built up as a
-elling organization. All we claim
IN the Maxwell Company is that
we can ma Ie good automobile.
We don't believe that the best SELL
ing organization in the world can
sell an automobile which is not
right.
We have neve gone in for orig
- -~-~its in motor design.
Sc I'd and
fn rHd want
cu E &C. o. m ass do not
-atsr r-EEH -r-fhIuE but a
'far rraf-a 81 he as good
.-'Hee as he Maxwell
ar5 l---t '0 rs class and
as popular with that portion Of the
buying public which wants q real.
standard automobile"
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