South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-04-01
NEWS OF ELKHART AND VICINITY
Bureau, Theme DsTms Telephone 26O
Just a Little "Heart to Heart
Talk With Our Elkhort Readers

OLIC ~ tHt /Of AtfLffOIt NC0oS'
MIR ELKHART READER, just little heart to heart talk
MI with you the subject of newspapers and
paper methods, that may be enlnghtening and well
worth your while
We refer to that little $3.50 week some si3 900 year
graft referred to in this column yesterday that your local
newspaper trust launched out last summer to put over on
you and which continuing until now they have finally
Guided to give up-under pressure of competition
Really folks there such thing conscience,
and when comes TO anal It, the manner in which the
Ekha octopus has been dealing with the Elkhart public,
must strike every newspaper with of newspaper
ethics rather incOngruOuS Newspapers way, at least
supposed to be guardians of the public intelligence
sort of public utility acting advisory capacity They are
supposed to have ideals and most OF them do have
paper that talks thing to the public and practices differ
thing itself In for the contempt that
accorded hypocrihca pulpit FOUNDER.
Reference made the action of the Elkhart newspaper
trust with reference to subscription rates. Facts develop
that the increase in the first place based at least in
consequence there be virtue in the etracng of those
steps through force An increase of cent and half pound
print paper about the amount used in the make up of
weeks subscription might have justified an increase OF sub
scpton rates from 10 to II cents week. but going to Is
cents absolutely ineXcuSable.
wo-cent increase in subscription price would
halcent profit cenand-a-hal increase in cost of white
paper not bad since basis @. money cents
week IS me natural next charge after 10 cents.
hvecen increase, however meant profit of three-anda-
half cents oneand ahaf cents increase in COST
profit that Is akin to robbery.
represents process by which the "truts" have been
fleeing the public for years. the process that largely
SpOnSbe tor the present high cost OF living should mean
chagrn to newspaper of conscience to know that the
newspaper fraternity by classification otherwise has
leecheS within it capable OF such hghwaymanShip.
The NewmeS stayed of Ekhart for several months
after the fleeing by the Ekhart papers began, far
establishing bureau and trying only for such cir
cuaton called neruban-a sort of bproduct of the
home circulation usually carried at actual cost of the extra
paper preSSWork and distribution No enteprSing newSpa
per preendS make any money of such circuaon they
merely want to pay its expenses. The price charged
in Elkha now Slight increase laid merely to cover the
cost of the bureau and of providing YOU Mr. Ekha Reader
deece5 bv the EIkba newspaper trust in its ADOPTION of
tn what is
in your home town.
And we'll evidently we have put stop to the "Aeecng"
Just show of determined competition for the trust
sufficient for that The octopus has pulled in its horns,
but not going to leave gentle reader We going
for you live the competition and they would
"Ee to gorng you again We still going to give you
sevenday paper-s week days. morning evening, accord
ing your choice with Sunday added-for what the subdued
octopus" behind local promises to take for
six daily papers.
Furthermore we will give you a better paper bringing in
the news two leased wires from throughout the world
from the state, and by correspondents from all
northern Indiana and southern Michigan better paper
than the Ekha press dare attempt to furnish you; unless
they spend lot of that lgotten profit that they have been
taking out of you for the past several months that little
increase in paper cost
The Newsmes gives not less than 10 pages of eight col
umnS-mOrning evenng-whch is the equivalent of
pages of your Sevencoumn Ekhart papers, and from
pages The ewsTimes IL to 16 to Is,
and to 20 weekdays and from "a to high 40
Sundays; all upto-ate news better written better edited and
in attractive style than your Ekhar papers capable
We can do it too because the Ekhar edition but con-
tinuaton-a bypoduct-of regular South Bend edition,
the only expenses added being that of additional white paper
used the extra preSSwOk and of delivering the paper
TO YOU We need the Elkha for South Bend read
and merely send back to you while to what hap
pens in the night and late afternoon, do it at least
hours earlier than your local papers can.
Besides The NewsTimes is with policy. 1t stands
for things independent yes but independent in its in
dependence only Sinking into neutrality that stands
for nothng-ave to rake in the SheckeS 1t aims at leader
ship we'll Telaor of current events Ii is
just the kind of paper that Ekhart needs 1t the kind of
a paper that Elkhar is going to get.
You know how much your local newspapers have
cared for to They have heeced
you long they have felt that they could
1t is The NewS-TmeS that gave them their 'gOoSe-heSh'
and forced them to surrender Do you appreciate it, don't
YOU?