Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1917-04-22

point appears ridiculous. IN the first
place we must remember that the in
dustry has been passing through a
steady process of evolution for over
ten years. Hundreds of thousands of
automobiles have been turned out in
that time, but ! will venture to say
that a big majority of cars now on the
road are products of the past four
years. Each succeeding year sees
thousands of cars relegated to the
scrap heap. Which answers concise
ly the question, What becomes of the
old cars"
We We're not familiar in the early
days with the heat-treating processes
or the metal combinations which make
for long life. If we had been, our first
models would still be doing yeoman
duty on city streets and country roads.
This natural process of elimination has
made room each season for a fresh
crop of better motor cars. and the
probabilities of over production, it
seems to me, are largely confined to
the cheap car field.
Briefly, the most difficult problems
in the automobile industry are what
kind of car or cars to build, at what
prices and how many. Due to the rapid
development of the engineering end,
changes in the automobile industry
have been Kaleidoscope in the past
Severity of competition and caprices of
public demand have caused changes of
policy not always for the best.
There was a time when automobiles
had but one cylinder, then two, three
and four. When tours first came out
we often heard the remark that a four
simply multiplied your troubles by
four. Yet when tours were perfected,
the old types were thrown away. To-
day the four is practically relegated
to the very low-priced cars or to rae
ing creations. This is so not because
manufacturers artificially stimulated a
desire for this type of car, but because
the demand for a smoother. more flex-
IDLE motor alreay existed and the six
demonstrated that it filled that de-
mand.
Having decided upon the type and
price car he intends to build, the man
ufactGrer is at once confronted With
cost of manufacture. The Chalmers
company was one of the first concerns
to realize that manufacturing from
the raw material was the only plan by
which the middlemen's profits could be
eliminated from the selling price of
the car.
We have for a long time manufac-
tured the big majority of parts for the
Chalmers cars under our own roof. But
during the coming year we plan to
still further increase our activities
along this line. Operations are under
way whereby we will operate our own
drop-forg shop, painting and trim
ming departments and several other
important branches Of our business
now being taken care of by outside
concerns.
With S5.000,00O recently added to
our working capital. we are planning
a production of $4,000 to 10000 cars for
1917 on basis that will keep our big
Detroit plant working at full speed
for the next twelve months. We have
Just achieved q record years business
entirely Independent of war profits or
other outside considerations. and our
manufacturing schedule viii go through
regardless of whether the European
war is settled next month or next year.
Hire a little salesman ar The Re-
publican office. A Want Ad will see
moro customers than Won Cpn