New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-08-22

letters describing experenees-pleasant unpea,an-wih
advertisers whether they be manufacturers, wholesale houses
public service corporations 1t will print
those ettersw which seem o show typeany how
advertiser. deed, square the of .dvertins
Only signed letters giving the writer's address, will be
But the be printed withheld, preferred
Address: The Advisor, Tribune, New York
WHEN merchant advertes comparative values as ps
w $685. worth $780," articles quxso
previously $3.50 actually selling in other shops m
that price that his personal opinion the articles an
worth $3.50? The advertiser usually defends the practice by
ing honestly the articles be worth $3.50 The Better
of Indianapolis however convinced that the public
his of the higher price as expert appraisal
one and market conditions thoroughly and
speaks authority from actual knowledge They maintain that
attorneys who have studied the question carefully tie
opinion that court virtue of the advertisers technical
knowledge merchandise values and because the public has such
and if untrue the advertiser may the civil
The Bureau decided therefore, establish sam
suit Of test case in criminal the PFs a 9 the
value If this test is successfully prosecuted will mean that
with the vanishing sales neeengh skirts for adult and
problem plays
TN The Advisor August of the SOman Company
Dayton Ohio included among those which handle
Tanac advertising This has just written
quote letter addressed the Cooper
5s fs s your that a%rsy 4a @sass al tn:
have discontinued handling your account and chat your advertising
n' Since S May % we have not any Advertising
We give credit for this revision of policy Nothing
be more ssn ans off, their fp g DONG s %
sh, delighted include their Honor Roll Of exTanAk
among readers who celebrate their hay u
anniversaries this usual address this
graph should fall into hands little booklet Hay
Fever Aexogen Laboratory Discovery Successfully Used a
Hay Asthma, be
page carefully before spending $6 for capsules and lean
that only cent of the treated during 1916 reported cures
Page which is stated that Hay Fever AexOge
contains extracts Of certain ingredients of the blood and glands healthy
"L IT, " bes what The onrna of The Americas Weses .
citation has to say:
giving the extracts Of pollen bearing plants By mouth
efficacy
would be DESTROYED by the dgee !uce same .n'm s
feyer so large probable 6
With It and the outrageous price si5
So give to the Red Cross and make mind can't
this offer the the form Of cheek
t tS your family physician " F''o" 's 4''F' ''
THERE is remarkable editorial in Newspaperdom % 1911
is headed Encouraging Proprietary Adw
Using" displays considerable agility giving paronzng pat
the back clean advertising with hand and at the same time a
the w td s bwsfn % a %
would take accomplished yenOqu to talk at the same time @
prietary medicine propaganda. Listen to it!
remedies sa 'Pf s2ssa articles ssS. Ds:n the
eai ' ds 57ss Rs s 9 share credit for
S SS asfsmahff fact and & 81 o1s O there are among
PT6iss Te H 1e fn @ Sa % believe aScn these
H1s the ts pR there sns0 aadgy d B6 o reconsider the cues
thing certain great organization known as the Pro-
R Pacturer Shoss pToaucts do not stand rigid
intention arresng smiles this pan
graph long enough inquire what the Proprietary
done for clean advertising seriously Interest,"
knowing "rigid which prospective members OF m
Association If has something 10 do with c
stock yearly sales quantity Of advertising carried we can
application We should
products which Association ndorses We Wr0S"
the general manager of Newspaperdom on July 8:
BY W pa qe aEs:s Of % and b.sn, medicine
0 enighten point ana aso
before manuueF is admitted to membership this association
Receiving from Newspaperdom Wrote them sgi to the
both letters unacknowedged We are o
conclusion that Newpapedom either not or WI" ~
plain the statements made in its editorial.
and Nuxated Iron
most everything power the blind with BABY %
cures epilepsy remedies costing the VsS
dollars thousands of lives fail to see wherein W.
paperdom find occasion TO be sanguine
ago purchased Indian motorcycle and s
- Having mao
spec4
OF the a watching their ar P'e''
etc
maxi Of tires that guaranteed
10 blew
the Fireston