Putnam patriot., 1917-12-21
From the Editors Desk

From the Editors Desk
 Only three more days to Christmas and two Of them are shopping days. Never have the stores of local mer- chants looked better or more Christ rnasy than this season. From outward appearances the buying has been brisk snd better class of articles are being purchased than in former years. Notwithstanding the many calls upon the poeketbooks for patriotic purposes the people have money to spend as work is plentiful and wages are high.
 There Is no towE or city in eastern Connecticut that has better stores than Putnam. The local merchants gre alive to the needs Of the eommuni- ty. They are local taxpayers and every dollar put in circulation in Put nam stays in Putnam. Money spent elsewhere never finds It's way back. Local business enterprises are entitled to first consideration and for the sue cess of the community money should be spent st home.
 Putnam has good stores in all lines of business and there is enough compe- tition to keep the merchants right up to the minute to attract trade. Wheth- CT IL be luxury or necessity II can be found right here in our city. Last week the PATRIOT printed Is pages of "Home Store Newsn and this week there are l2 pages. The time when merchant can sit idly by and expect trade to come to him is thing Of the past Advertising is a sign Of success, sign of progress, sign that the ad vertiser is alive to the results obtained by the use of printers ink. If mer. chant buys line of clothing and puts 1t on his shelves and sits down and waits he may sit for some time. If the merchant has new line of baby carriages and rolls them into the store room and waits for trade he may have a long wait. If he lets the people know that he has received the cloth ing, baby carriages, or whatever else 1t may be, someone, somewhere, is in the market for his wares. He pur- chased the wares because he knew someone wanted, or will want, to buy He doesn't know who or where thnt someone is. The local paper is the medium that brings the man with the goods m his store and the man who wants just such goods together. It pays 10 advertise. Convincing evi' dence Of this fact is found in any will lage, town or city. What firm do you tises What firm do you hear the most about? The one that .advertises What concern do you believe to be most successful? The one that adver tises. What firm do you choose when going out to make a pnrchase2 The firm that adveftises. Why do you know, hear about, believe to be sue. eessful and choose 10 trade with the man that advertises2 Because he hns told you that he Is doing business, has something to sell you, ana the man you have neNtf heard of is of course unknown to you. Many a man will take time 10 dust and arrange his stock that will not take time to let the public know that he has stock to dust and arrange. But he is not the successful merchant.
 If you are looking for something for 6 Christmas present or to' buy for yourself look over the PATRIOTS ad. vertising columns. You will find many suggestions that will help you to decide what to get. The merchants spend their money so that you may know what they have in their stores for you. All you have to do Is to sit down in your easy chair and read the story. IL Is printed in large type and k staring st you from every page.
 If you would mention the PATRIOT when making your purchases it will be appreciated.