Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1917-04-29

confuse the word fur" with in
coming summer heat. or dismiss
possible If you expect to look the
part at the fashionable resort this
season: My mother was down To
Atlantic City for the last week end
the dear old boardwalk was liter
ally alive with nov furs for the
sprinE and summer gowns. And
when VIE | went in to talk Furs to
street popularity and classincss. he
told me he, TOO. had been in New
York and Atlantic City last week;
and never in New Works history
worked mp into fascinating things
for the shoulders, ME. HASSE
speaks of wonderful capes in which
the ingredient is GeorEette. edged
with kolinSky and Mole. about "A
yard or more. in which the FUR can
be folded in such way as TO show
the fur in it's entirety. Mr. HASSE
further says there IL "A great de-
mand for FOX: and tho dyers have
reached a degree OF perfection in
blending queer colors. The don't
nant feature seems to he for the
with the chiffon gowns now in
vogue.
py all odds. the most wonderful
u bargains Of this week vii, he
secured at the CHIt.pHEN'S SHOP.
:io East Franklin Street. CLOSING:
June the first. every solitary gar
ncnt for the boy up TO six. and the
girl up I" twelve. il going TO the
~ least couple OF tho exquisite
little frocks and suits from the
Genius conception of THE chill
DEENS SHOP. So. Of course. YOU
tho Tree of Bargains" There i. to
be clean sweep OF all articics in
Guiding the lovely little toys and
,IPpSs t4r , thc nursery inhabitan;.
going TO sell. by tho yard. all her
imported Anderson Einehains. so
here's your chance TO ply your own
needle Not II manufactured frock
or SUIT remains III THE chill
pHEN'S SIoP-nothinE but the
orlRina models. as made and de-
iI,Tnci by thc artist OF THE GILL
included crisp. cool and beautiful
m,alins orSandics and striped
"rcp"s by the yard: so | am going
/" buy several patterns for "a mere
dresses for summer. This sale viii
be continued At THE CHILpEEN'S
Silol' from now on until tho last
day OF May.
\X/HEN PHI. piece of paper In
p" my Underwood TYPEWRITER and
h
MONDS, Richmond's ultra florist
II is real joy--for can almost
$,neli their fragrant roses, lilies OF
the valley. spicy Carnatioun an,l
with the brides bouquet. and the
maids fluffy Sowns Am just so
HAPPY. for YOU girls, and | hope all
The joy OF your wedding day will
he refreshed in sweetest memories
Of HAMMOND. for the mon who
make your bridal bouquets. take in
nm,!c pain for you II YOU only
mingled with best wishes for Won:
Now, in talking il over with suit
Or on IN" old. mahogany par!or
bench ,for benches. YOU know. arc
really the smart thing for tho iiv-
ing or ORA winS-room). want YOU
20 ask your "snitor, 10 place the
HAMMcND-if YOU don't, he may
rot be proud Of your FIRST wedding.
no"ers-and men. you know. arc
:" go careless where they 20 for flow
| TO HAMMOND'S There is now
ribbon HAMMOND is using for tho
shower bouqnet that YOU viii SIM
| ply go mad over--wisl could ten
You, girls. hut my space is ali zone
Drop in and HAMMOND viii Show
YOU lot of new bridal ideas
CERTAINLY am impressed with
The Richmond business women
more than half dozen arc at
m rns tea aq Of 9bc tho .:ahdyertisins depart
LITTLE CORNER'' for ADVERTISING
/ results. But the modern woman is
alert TO the times. Miss Mary Jor-
dan, who pres.idcs over tho Women
! TioNAL BANK, is another EXPERT
IN hcr line; SO popular has she
made the, Garden Club project, in
tional Bank, that the directors
have had 10 Install her and her gar
acmerS IN q room all TO them
" sew the -. Garden Club, like
grew. and grew; and now il is a
toss-un in popularity and every
body wants to get in" on the
the winners. who arc spadng mp
the back yard with a view TO pick =
ing great luscious tomatoes, but
terbeans. peas: and so forth. Miss
what variety 10 plant, and is full
ncdgcd candidate for Luther Bur.
hank honors! The American Ma
tional Eank and it's large follow.
walk off with honors in moneyed
dividends. And it doesn't cost you
q penny TO win your part OF this
| $4,000.
MOT that beGrudge the HOTEL
~ JEFFERSON the right to have
you sec beautiful things from
the other cities. but 7 do feel that
your good and up-to-date Rich
mond holds as splendid an array Of
attractive articles as are to be
found in any city Of its size in our
country: and you should stick TO
your 'home talent" first But, il
you can't resist. you will likely fall
in line and appear in the display
room for out-of-toWn wares at
| THE HOTEL JEFFERSON The
bulletin board posts all tho events
Of statesmen, and what they are Of
fering, in the lobby of this famous
hotel; and the elevator viii take
YOU right to tho cherished spot
Then, OF course. there is often--al-
most wcokly--somc "homc concern"
exhibiting. THE HOTEL LEFFER-
son Is used for displays of unusual
things, such as the Gift Shop re-
Gently habitat adorable and can
tivatinE Mother Goose Party, in
which the fashionable Riddles Of
Richmond took part, was no other
than an attraction in this line
and so IL socs to prove that the
city At large think of THE HOTEL
JEFFERSON AZ the place of
places" to hold bazaars, benefits.
lectures, and forth. -.