Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-11-11
STUDEBAkER HAS
FAITH IN FUTURE
Spending Millions of Dollars
For New Factory Improve
ments at South Bend.

"lf the great world conflict, in
which America IL playing leading
role, should continue another year,
two years, or longer what Will hap
pen to the automobile industry Is n
question that has been asked OF every
one connected with the business since
our entry into the war. Dire things
have been predicted for the motor car
manufacturer-cons OF plants
by the government, curtailed produc-
ton because of "A shortage OF materi-
ais, falling off of sales due To war
economy, lack OF shipping facilities,
etc.-and, OF course, all Of these
things do loom large in the future, but
as for Americas fourth largest in
dustry becoming pessimistic read
what just one big manufactures Is
doing.
"As to the stability OF Studebaker
and our confidence in the future Of
the automobile industry, let me em-
phasize our position by saying that
! Studebaker Is spending millions OF
dollars for the construction of new
plants at South Bend, and for the
erection of modern, up-to-date branch
buildings in various important sec
tions OF the country" says Il. T..
Hodgkins, general salesmanager of
the Studebaker corporation.
For still further proof of our pros
perity and faith in the future, | might
add that, to date, Studebaker pur-
chased $1,000.000 worth of the first
United States Liberty bonds and when
the second loan was floated we
promptly took another million dollars
worth. Not only that. Studebaker, thru
, its big Canadian factories at Walker
Vile. Oontario, purchased sl,OOO.OOO
worth OF the Dominion of Canada war
/ bond issue. Our patriotism Is backed
/ by our money.
New Buildings Cost $2,O0O,000.
"The new buildings at South Bend
will cost approximately s2,O00,OOO
when finished. Work on them Is
progressing rapidly and | expect they
will all be in full operation before
winter sets in. This new construc-
ton work includes n modern machine
shop of i29.6 600 square feet, a four
story dry kiln of 122.97G square feet
the largest and finest structure of Its
kind in the world, forge shop OF
13S,SS0 square feet, and a huge power
house with "a total of 9.605 square
feet All OF these buildings are OF
re-enforced concrete construction
thruout.
additions to our great plants In
| Detroit begun year ago have now
been completed and machinery al
ready installed for their capacity OPP
Grafton.
"To facilitate the handling of our
great volume of sales thruout the
country we have found 1t necessary
to build our own branch buildings at
Portland, Ore, Atlanta Ga, Philadel-
phia. Pa. and Des Moines. Ia. These
modern establishments. costing many
! thousands of dollars, will, when com
pleted, rank among the finest auto
mobile distributing depots in America.
And, with many other branch houses
in every section of the United States
and in every civilized country on the
globe. we feel that Studebaker will
always be prepared to handle any sit
uation promptly and satisfactorily.
with mistaken faith in the future
of the industry. as evidenced by this
vast expenditure of money for new
buildings, with resources of millions
Of dollars and unlimited purchasing
power, temporary lulls in business
cannot affect this great industrial or
ganization.
THAT Studebaker is holding Its own
in the quantity production of motor
cars is shown by the fact that Stude-
baker drew fourth position at the
New York automobile show, where
choice positions are allotted according
to the standing OF the manufacturer
as n uuantity producer