The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1917-10-09
ADVISES PRINTERS
MAKE MONEY NOW

i'ftthhE uhOtNLE lNOH
IF we don't make money these
days" said John Pinney, chief of the
San Frncisco house of the American
Type Founders company, I'VE need
never expect to make any.
Everything that works is working
overtime - farmers, manufacturers.
contractors, retailers, builders. Ship
ping facilities are taxed to the limit.
Financial figures are increasing stead
lily. Crops are big, with prospects of
better selling prices than ever before,
gold and currency of the country has
increased over a billion dollars and
the balance of trade over five billion
dollars. We owed Europe billions be-
fore the war. and now they are bor-
rowing billions from us. All these
are mighty good reasons why the
printing business should be good.
People generally are in a spending
mood. For three years there has been
a certain indefinable fear in the minds
of many people because of the war.
But, as time goes on and we continue
to do business at the old stand, this
fear is wearing away with the result
that people generally are spending
more freely.
Let us analyze, then and see why
some printers are not making money.
They are paying more money for
paper and ink and many other lines of
supplies, but are they getting more
for their output in proportion? It's
question. Personally, | would say
no
Everything from shoes to gasoline
has gone up in price. Shoes that were
So are now 50. The cream that we put
in our coffee and the bread that we
put in our mouths-everythin that
you can name, almost, has been
boosted. II isn't a case of per cent
or per cent. but of rs per cent, even
100 per cent In other words, every
body from the farmer to the butcher
has had the nerve to get what their
products are worth.
How about printers? Are they get
ting as much as they did three years
ago. considering the increased cost of
materials and of labor?
They should get the increase in
cost plus a fair percentage of profit.
The printer should not be content
with merely adding to his price the
extra cost Of his supplies; he must
use the increased cost as a basis upon
which to figure his profits.
The printer has more right than
anybody else ! know of to a better
price for his product. His prices have
been too low in the past; now is his
opportunity to get a reasonable and
fair remuneration for the work of the
plant and the organization he has
built up and TO which he is devoting
all his thought and effort.
"The price pirates should take a
long rest Right now is a good quit
ting time for the few VINO keep the
whole printing business demoralized
by cutting prices. Right now they can
begin to get the prices their work is
worth; there never was a better time
to begin. The European war has made
it possible to stop this price war
among printers.
1T is one thing to preach about
low bids when business is slack and
when the outlook is none too good.
But today it is different. There is
little doubt that the next year will be
the best that any of us have ever seen.
The next year will probably bring
peace. If il does we will see the best
and biggest business we ever saw. But
whether it does or not. the next five
years will be a period of prosperity
beyond anything we have ever en-
ioyed. Now is the time to begin 70
put the printing business and all its
branches on a footing of reasonable
prosperity.
THE question of costs, of system,
of cooperation. and of protection of
one another are the live issues today.
Let us remember that in protecting
the other fellows prices we are pro-
tecting our own bread and butter"