New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-06
-. - -. q rb. rrbanel

fFrorn sts- Correspondent % The Trhunel
/ 81. Louis, June 5.-From across the
sea came the most inspiriting message TO
which the A. A. c. W. convention has
thus far listened, when J. Murray ALI
son. Of London, publisher of Land and
Water" told of what advertising has
done for England in this war.
'In such a war as this" said Mr.. Al
lison. (which has become not merely
the clash Of armed forces, but a con-
aict between two separate and distinct
theories of government, Of civilization
even of existence itself, advertising
plavs a very important part. These are
some of the things it Mas done for Eng
land:
at has raised three millions of fight
ing men under the voluntary system.
at raised countless billions OF dol
lars in loans foated in England
at raised nearly s5,OOO,OO0 in private
donations for the various war charities
the majority Of which were run by ad-
vertising men.
at discovered to the authorities over
million men whose trades and their
knowledge Of these trades made them
skilled munition workers.
"It persuaded over million women
70 offer their country the labor OF their
hands to release the male workers Tor
other duties.
Taught People to Work Harder
"The advertising taught the people
If Great Britain to work harder and
nroduce more; to give up their useless
Injuries when it was necessary; to con-
sumo less petrol, less rubber and less
food. It taught the British people the
sin of waste and the glory OF sacri-
fee"
In conclusion. Mr. Allison character
lied advertising as "a function that IS
inseparably affiliated with the art OF
modern warfare" and expressed the
conviction that IN Offering its services
10 the government the A. A.. {. w,
| had provided "a ready-made, trled ana
| proved machine equipped as no otner
/ body in the world is equipped LOT
aroEsing the nation through the
medium of the printed word
Aided Canada, Too
Sneakine for Canada, John NJ lmrie,
manager OF the Canadian Press AS
ISOLATION. said that advertising mas
served Canada in other ways than
merely in providing men and money
IN keen Canada's part of the great war
Going 1t has done more Than TO stlmu
| late markets for Canadian goods, when
wore without market because OF the
great war. II has been employed as
a steadying influence, and us success
has been such that the Canadian GOV
ernmont has become, by long odds, the
biggest user of paid advertising space
IN the dominion. 0.,
"Since the war began" he said, the
Canadian government has conducted
seventeen district advertising cam
paigns. During the past twelve months
| its expenditures on display sd'ertislms
have exceeded the combined expenuI-
trres during that period OF any other
Sorr General advertisers in Canada.
/ Nc. Of the advertising donc was IN
connection with Canada's war prob
/ lens" ,, p.,.;,
Of the Nationa, Advertising Advisory
Roard. smoke OF the work and plans
of that body. Charles sumner Ward
smoke on advertising and the Red Cross
work. and Secretary william !. Haven
ne tho American Bible Society, on
"Democracy and the Best Advertised
Book in the World
Tuday's general session might prop
crlv have been termed a war session.
Adams on "Clean Advertising
. At the meeting of the daily rnewsspa-
per department Samuei h .,iP,5I
Adams spoke on the subject Olean
| Advertising Columns Demanded.
Mr.. Adams declared that journalism
was the only legitimate business en-,
ternrise in existence which pleaded
that il must hire itself out 70 dis honest
nractices in order 10 live. That IS why
ADVERTISING falls short Of its proper
pulling power.
Using" said the speaker, rs appearing
10 public rendered justly suspicious
! bv the knavish 10 per cent OF quackery
and fraud.
"The honest advertiser is expected TO
offer his wares, when he buys newspa-
, per space, in market wherein every
Heath offering is more or less fraudu-
| lent. His dollar is discounted. lie rs
| setting. at most, 90 cents worth of pub
| lie confidence where he pays for hun
| bred cents worth
The universal enemy Of the honest
| ldvcrtiser is the dishonest advertiser
IN whatever field Of trade he operates
No less an enemy is the undiscriminat-
| ing publisher who subjects honest copy
| 20 the destructive competition OF dis
| honest copy.
For no advertisement is judged by
Itself alone. II is judged also by the
| company it keeps. One bad advertise.
ment in a newspaper is like one bad
| clam in ones dinner: it impairs conf
dence in everything that follows
Tells Of The T-ibune's Campaign
The speaker referred briefly to the