The Lake County times. [volume] (Hammond, Ind.) 1906-1933, 1917-09-14
SECRE TARY M'ADOO
ISSUES STATEMENT
Secretary McAdoo said today:

l am receiving numerous ccmmunica-
tons as to the attitude of the treasury
department with respect to the cam
paign now in progress in the country
i to induce the government TO engage in
a policy of paid advertising In connec-
J ton with future issues OF the Liberty
Loan. It is necessary, therefore, that
/ the position of the department should
/ be made clear.
In the first Liberty Loan campai gn
! the department did not pay for any ad-
vertising space in newspapers, street
/ cars, billboards. or other mediums. Some
newspapers voluntarily advertised the
loan free of cost to the government. as
did street car, billboard. and other ad-
/ vertising agencies In addition, many
4 bankers. investment houses, merchants
and others inspired by the same public
spirit. bought advertising space or gave
over TO the Liberty Loan part of the
advertising space for which they had
contracted,
/ there seems to be an Impression that
i the treasury department in the first
Liberty Loan campaign applied for free
+ advertising. or paid for advertising in
some papers and not in others. That is
/ entirely erroneous. The treasury de-
partment did not ask newspaper pub
| fishers for free Advertising because I
realize that the newspapers only profit
/ able commodity Is advertising space.
and that there are many papers which
are not able to give free advertising,
especially In view of the high cost OF
| print paper.
Newspapers and uress associations
/ loyalty co-operated with the govern
nent in the first Liberty Loan. News
and editoaal columns were devoted
most generously to the issue. They car
| ried its message into every home in
America and deserve great praise for
their service of patriotism. The people
of the country want to know the flnan-
cial needs of the government and the
details of the issue of bonds. That is
news. This information was given to
them in the most comprehensive form
possible and the newspapers and press
associations have the satisfaction of /
knowing that they contributed immeas- !
urably to the success of the Loan. Sue
cess could not have been accomplished |
without their aid and cooperation. I /
have no doubt that the government will |
have the same genuine support from
them in their news and editorial col
umns in connection with the second is
sue.
The question OF paid advertising pre-
sents a serious problem for the Coy
eminent. The value of such advertising
cannot be doubted and If the operation
could be governed by the same consid-
erations as those which determine the
action OF private enterprises. II would
be much asimplihed. A private enter
prise may advertise in a selected num-
Der of mediums most useful for it's
purposes. and may control its expendi-
lures for that purpose without any
imitation except its own desires or abil-
ity to pay. If the government enga ges
in such a campaign il must advertise
in every newspaper and periodical in
America without discrimination; all
must have equal treatment. and should
have equal treatment The government
must be thoroughly democratic and i'm
partial in matter Of this sort To
make the advertising thorough and eff
fective. it should be done on a broad
and liberal scale. The cost of such an
would be very great. and
would exceed the appropriation which
the congress has thus far made avail
able for the sale OF Liberty Bonds.
The question is. however. being care
fully considered by the department. but
obviously q maj decision cannot De
reached until more light has been re-
ceived as TO the cost of an effective ad-
vertising campaign. and until it has
been decided what appropriations viii
be made available by the congress for
future issues of Liberty Bonds.
21s2-ouong Lizvar; pltf dis. Judg.
1Ith).
2213-Han Hall; find for pltf. divorce.
Judg. (11th).
221S-Mehler VS. Kerner ct al; cause dis.
costs pd. (1Oth).
2225--Passow & Sons Trivolorul ct al;
pltf. shows dis of attach. on s-30-17
o277-Steinman V Kliott ct al: dis. as
per stipulation. Judg. G1th).
V Chase; cause dis. costs pd.
(1oth).
,366-Briney Briney; cause dis. costs
We deft. (11th)
'sso--In re adopt: pet. granted. Judg.
ny J. ". PEGLER
United Press star Correspondent.)
HEADQUARTERS OF THE AMERI-