The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1917-01-19
PRIZE LETTER

, In our rapidly moving business
!, world, everything depends upon eff
) cheney of Service. To many people
the pleasure of buying lies in the
!; service rendered. They would .rathel
pay more for an article at a store
where gentle refinement and grace Of
manner is displayed than to buy the
same article for less money at a
store where there is lack of judgment
and a pleasing personality. Good
service is dependent upon splendid
salesman, up-to, date methods, and
courteous treatment to customers.
An attractive place of business is
essential to permanent success, tho
the customer who knows of the SER
vice will walk some distance out OF
the way to Dustin's Drug store, be-
cause the spirit of kindness and good
cheer radiates, and the clerks have
the ability to adjust thmselves to all
classes of people. While their store
is not so orderly in appearance as 1t
ought to be, no doubt it Is due to the
lack of room and convenience and
will soon be overcome by getting into
the newone. 80
An attractive store is found ex-
emplified in Rowles-Macks company.
They appear not to deal wholly for
money, even on purely business trans
actions, but for good will and friend
ship besides. This up-to-date mer-
chant must be a lover of beauty and
beautiful things. He shows his
knowledgeof the power of suggestion
for customers by his fascinating show
windows and display of merchandise.
Human hearts are the same every
where and beneath them all there
are aches and burdens which could
be lightened little more by out
ward beauty. A vase of flowers or
beautiful picture has cheered and
inspired the life of many who were
longing for encouragement and sym
pathy. For the sake of those who
need it most, the merchants of Black
foot could put forth extra efforts to
make their windows glow more hap
piness. ,,t
The irresistible charm of wide
awake polite statesmen is experienced
at Bybee's Grocery. They have that
enthusiasm which keeps them happy,
joyous, and pleasant. They proceed
calmly and quietly to business as SO
many bees. Their electrical activity
is SO alive and compelling that one
admires their skill in management
and close application, in a satisfied
manner. Their whirlwind PERSONAL
ty makes you wonder, yet, don't you
wish they would not chew gum while
on duty? It's terribly annoying and
looks so exceedingly selfish.
It is hard to live sweetly amid ir-
ritations that touch continually, so
if I were the manager at A..----.-....-.
store, would tack up large placards
bearing the words keep sweet, ;"
about the building where the eye OF
every clerk would see. They seem
to be victims of moods and very un-
accommodating. Their methods and
indifference drive away more business
than the proprietor can bring in by
Advertising. Yet the cool dignity
is pardoned through their great abb
lily and keen insight for bringing
out points usually overlooked. They
have individual lines of advance
which to some, is winning and prac-
tical.
The business power of the Brown
Hart Company needs no comment,
but they do need the placard think"
on their counters and others would
do well to adopt it too. 1t helps
wonderfully both clerks and custo-
mers. II these sales people would
keep their mind upon their work and
an interest in it they would not be
so long in waiting upon a customer.
They should learn the true estimate
of the value of time,-to others at
least.
The system, method, and industry |
of the Blackfoot Racket store de-
mands recognition and secures it by
discreet advertising and close atten-
tion to little things. Their energy
does not lag behind their judgment
which gives clear understanding,
of what the people want. They keep
up with the times and the public
in all that they do.
The Blackfoot Mercantile company
has not gone to seed. Their early
ambitions have not oozed out, nor
their early ideals gradually dropped.
1t is still the store of welcome, and
many people find it place of social
cheer. Many an honorable customer
has been won from kind word spok-
en- in season or warm grasp of
hand. This store takes time
to cultivate friendships, and is al
ways prompt to acknowledge and rec
tify wrong. They are painstaking
and polite, careful and considerate.
During the many years l have traded
with them, have never known them
10 be too busy to be courteous nor
100 burdened to be kind. !