Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1917-02-25
DORT BREAKS TWO
! YEARS OF SILENCE
Bphinxlike Head of bort Com
pany Finally Tells Reasons
for His Success.
HIS MEN ARE THE REASONS

oHS Vi thC SlldI dSlcIlSllCS WHICH
has marked one OF the big men of the
automobile industry has been his al
most sphinx-like silence about the
remarkable success of his particular
car.
Recently J. D. BORT president of
the bort Motor Car company, broke
silence OF two years to tell some OF
the underlying reasons which have
been responsible for the success OF the
car that bears his name
This year marks the third appear
ance of the bort at the shows. Two
years ago this car was practically all
unknown quantity. Yet the bort mas
steadily, unostentatious,y forged to
the front, until today it is reckoncd
as one OF the factors of the motor car
industry.
In his remarks Mr.. bort explained
why the bort has succeeded; why it
has come so quickly to the front, and
how it has avoided the long, hard pull
that other unsuccessful cars have nad
to go through.
AS Mr.. bort expressed it, the de-
terminant factor in bort success is an
adjusted and well oiled organization,
which has worked together in har-
rony for years. Mr.. bort is frank
IN saying that had such all organiza-
ton not been present in his business
that he probably would never have
had reason to enter the automobile
field as a manufacturer. In fact, it
would be hard to give a good reason
tor his devoting his time to manufac-
turing cars at all, if it had not been
Tor this organization.
From the very earliest beginnings of
the motor car industry Mr., bort and
his partners had been financially act
i've in the upbuilding of F1int's great
motor industries. The motor COM
panles he was already interested in
had succeeded beyond his most san
sulne expectations. Why should he
assume the money risk of a new motor
enterprise iii the face of these Condi- |
tions?
His Men Are Reasons.
Mr. bort found his reasons for this
IN the men who arc with him TODAY. |
AT the head Of these men are D. Nj. |
AverllI, general manager; John D. |
Uack) Mansfield, general sales man
ager, and +. A. Aldrich, secretary and
treasurer of the Dort Motor Car ccm-
pany For years these men had been
associated with Mr.. bort. They had
been tried and found not wanting.
They had proved their ability to work
together, in harmony, Associated with
him in the building of the famous Blue
Ribbon line of vehicles and other en-
terprises, they had lived in the very
atmosphere of the motor car industry
Much of the credit for this is due
to Mr.. Averill and Mr.. Mansfield.
The former, working under the most
trying conditions the industry has
ever experienced, and with raw ma
terials soaring in price daily, and
sometimes almost unprocurablc at any
price, forced delivery on his contracts.
when other manufacturers were going
without the same materials; and kept
pace with Mr.. Mansheld's selling or
ganlzation, which was booking bust
ness on every hand. Yet so wisely
was this selling conducted that deIiv-
cries were made to distributors and
dealers and all obligations filled.
Good Sales Connections.
To Mr.. Mansfield, too, is the credit
for having established the splendid
distributing connections the bort
Motor Car company now enjoys. The
deal with Otto c. Owen, head of O.
L. Owen & Co., one of the most sue
cessful veteran motor cor distributors,
to handle the bort for Chicago; the
deal with c. T. Silver. the largest
automobile distributor in the world,
to handle the bort for New York
City and surrounding territory; with
George Franklin in Detroit; with M.
A. Leach of the Leach Motor Car
company of Los Angeles; with the
La Crosse Auto company of Mime
apolis; with Toozer-Gerspacher Mo-
tor Company of Omaha, and a great
many others of the most prominent
distributors who sell the bort TODAY
are examples of Mr.. Mansfelds work.
Mr.. Dorts instructions to Engineer
blanche, when he commissioned him
to lay out the first bort, are charac-
teristic of bort ideals. These we're:
Design a car that shall be light in
weight for low upkeep, but remember
always that the quality must 90 clear
through in every respect" So we'll
was this work done and so strongly
has this quality met with the approval
Of bort owners that this phrase has
since been copyrighted and is used as
a bort slogan.