Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1917-12-06
"CIaim Enchanted Region as
Part of Your Natural As
sets," " Is Advice Of DR.,
George Wharton James,
POINTS TO ADVERTISING
OF TAOS AS AN EXAMPLE
ACOma and Other PuebIos Pos
sess Attractive Power in
Equal Measure With Taos,
He Says,

That Albuquerque is failing to rec
ognize one of its greatest assets in not
advertising the historic and pictur-
esque pueblos in it's vicinity is the
opinion of Dr. George Wharton James.
author and lecturer who is here
gathering materfaf for a book on New
Mexico, similar to those he has writ
ten about southern California and
Arizona.
zone of Aibuquerque's greatest as
sets that it scarcely seems to recog-
nze in any way as belonging to 1t, is
the Indian pueblos that are but a
days drive or so away said DR.
James. "Isleta is at your front door;
a few miles further on is Laguna, with
its dependencies, Pujuate, Mesa, Ne
grita and others, SIX In number. Then
few miles further on, the glory of
all the pueblos, the peerless sky city
of Acoma.
Finds Acoma Enhancing.
''fn all my travels throughout the
world know no more enhancing and
enchanting place than Acoma. Perch
feet above the surrounding plain, the
whole mesa's base dotted with Egyp-
tian columns, sphynxes, towers,
bridges and the like in bewildering
profusion, that far surpasses in glow
ing interest the celebrated Garden of
the Gods in Colorado. The top is
reached only by trails that make one
dizzy to contemplate. Where the sand
has blown up in great masses, horse
trail has been made. Part of il is
built of rude stairway out of solid
rock. Just above it are two quaint
eroded columns, with mushroom caps
on them that seem to stand guard
strange, oriental-looking figures, for
bidding entrance to those not entitled
to pass.
The Village of Acoma.
THE trails for foot passengers are
hewn hand and foot holes, where, in
a giant crack, the fainthearted finds
task beyond his nerves.
''On reaching the top every expecta- =
ton thus far aroused is satisfied The
pueblo architecturally is fascinating
beyond measure, It's outer wall is a
or more high and it looks like an i'm
pregnable and inhospitable fortress.
On the other side it is cut up into al.
the delightful inconsequences of the
three -storied terraced houses, where
fire wood Is piled chilli hung out to
dry, corn is spread out, and all the
thousand and one. acts of the life of
the Acomese Is carried on. Burros,
with owners and without, ridden,
driven and apparently astray, move
to and fro on the street. Children are
playing and romping everywhere.
Here and there the song of the
grinder may be heard as she sways
her body to and from washboard-
like motion--over the corn grinder.
Older Than California Missions.
Here is a mission church built by
the Franciscan friars 100 years or
more before Padre Junifero Herra
and his Franciscans had started for
California and the establishment OF
it's world famed missions, and when
one begins to study the history of this
pueblo and church he finds himself
in realm Of romance, glamour and
do Sicdt dS thdt VI e'''
oriental city famed by poets and writ
ers for ages.
"The people themselves are as fas-
cinating as their history. and would
be the JOY of the world of artists were
they only familiar with the place.
THE point I wish to make to you
citizens of Albuquerque is this Claim
this enchanted region as a part of
your natural assets. A few days ago
1 stood in the magnificent Cathedral
of the Desert at Santa Fe, and spent
hours looking at the scores of glowing
canvases of the Indian pueblo of Taos,
painted by an artist of international
as we'll as national fame, who had
been attracted to that pueblo by the
advertising it has received
Compares AcOma and Taos.
what Taos has of attractive power
Acoma and these other pueblos possess
in equal measure and in some cases
ten-fold degree. Why not avail your
selves of these attractions. Make
the road between this city and these
hueblos readily available. Prepare
forceful and attractive advertising
about these villages. Take little
time and trouble to acquaint your
selves with what is there. Send out