The Farmington times. (Farmington, St. Francois County, Mo.) 1905-1926, 1917-07-20
WOMAN DIRECTS HOME PURCHASES
Quick to Recognize Genius and Sensible Men.
Her Weakness as a Buyer.

Men Allude to Them as Weaker Ves-
sells.
Copyrighted. 1914 by Thomas ]. sullivan.l
Women have more strength in their
looks than we have in our laws and
more power by their tears than we
have by our arguments. Women are
quick to recognize genius and to listen
when wisdom speaks. They may chat
Ter in the presence of fools, but know
and appreciate the value of earnest,
sensible men.
II is assumed that the Almighty
made man as his masterpiece. and,
conceited being that he is, man accept
ed this statement rs piece of truth.
That the earth and all 1t contains
were made for his special benefit. that
woman was created solely for his COM
fort that the sun was made to give
him light by day and the moon to en-
able him to find his way home at night
that the heavens were hung with re-
splendent curtain Of stars and the plan
cts sent whirling through space In
majestic dance about the god of day
simply to afford him matter for won
der and amusement-ideas Of this sort
levince an egotism that can only be ac-
credited to man
Masterpieces indeed! Why, God
made man and, finding that he could
not take care of himself, made wo-
man to care of him, and she is dis
charging her heaven ordained duty in
an artistic and capable manner.
Are Women the Weaker Vessels2
Men are fond of abiding to women
as the weaker vessels" and Pope calls
man the great lord Of things" Men
rule with a rod of iron the creatures
of the earth, the sea and the air. They
hurl defiance in the face of kings and
) presidents. They tread the oceans
; foam beneath their feet, they harness
the imperial thunderbolts to the jaunt-
ing electric car and even succeed In
mounting the storm and flying upon
the wind, but the bravest of them
tremble and lie like Cretans when eau
ed upon by their wives to explain some
of their extravagant purchases. and FOL
D this reason many men delegate theil
r wives as the official family shoppers
and thereby shift the responsibility tt
them.
More Good Sense Than Men.
Women have more good sense thar
D men. They have fewer pretensions
D are less implicated in theories and
Judge of values more from their i'm
mediate and involuntary impressions on
the mind and therefore more truly
and naturally. 1t is said men have
sight. women insight" For these anC
many more reasons women make bet
ter shoppers than men.
Women regulate their purchases al
: gether by the amount they have u
spend, men by the amount of credi
they can get. Women like to put thei
money where it will do the most good
f men where 1t will make the creates
d show. Men are usually "broke,' VIC
s men very seldom. All Of which goe
y to show that women are the "stronge
e vessels" after all.
Women Are Prone to Bargains
Woman's weakness as a purchase
lies in her pronounced susceptibility,
TO bargains. No man ever followe'
freedoms flag for patriotism witt
= half the enthusiasm that woman vii
trail the red, white and blue that cor
stitute the banner of the bargain cour
fer And therein lies her temptation
This trait of woman's nature
recognized by the mail order and reta
catalogue houses to the extent tina
nearly all of their misleading circular
T and pictorial catalogues are addresse
r 70 the women. And the women. tru
to their natures, respond with man
orders.
r. Their Spirit of Loyalty.
But II women are prone to bargain
they are also possessed with the sens
and spirit of loyalty to their own tow
and community when once they com
TO full realization of the injury the
are working both to themselves an
their home merchants by sending the
money away to some large corpor'
&c ton in big city for goods that the
can buy as cheaply and of much bette
grade at bone and without the incol
at venience necessitated by long delay
when ordering from out OF town me
chants.
The Slogan Of Woman.
Women not only make the hon
worth while. but they make the loo
town. the countryside and the who
community worth while. Wherev
there is found movement on foot Il
: the upiift and betterment of cor
munity interests and conditions wor
ans power and woman's influence CT
always be found behind 1t. Woman
slogan is, Purity of home. purity
community and the home town al
home merchant forever"
: The. mail order patrons are not WI
fully and consciously In the wron
they are merely mistaken. They are
20 to use the language Of jokesmith