davidaulloa/AmericanStories huggingface dataset:
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
HAS
new LINES
Concealed Tire COmpart-
ment at Rear Is Striking
Novel Effect in Design

The new twelve-cylinder, seven-pas-
senger touring roadster which the
Pathfinder Company is exhibiting for
the first time at the Grand Central
Palace is a model which w. Z. Stalna-
ker, vice-president of the Pathfinder
Company, held for the New York Ma
tional Automobile Show.
With its massive hood, sloping rear
end, concealed top and concealed spare
wheel and tires, this new model is a
radical departure from the conven-
tional. The rear end of motor cars has
not undergone any change on 1--WE or
seven passenger models almost since
the rear entrance door was abandoned,
years ago. Men and women OF to-day
not only want their clothing TO protect
them, but they insist on style and good
looks. So does the motor car pur.
chaser.
When automobiles were first built
they were crude mechanical contri
vances. chugging along the road with
the passengers sitting high up IN the
air. exposed 10 the weather. without
any protection whatever. As the art OF
automobile designing advanced and
fundamental mechanical problems were
solved. more was done for the passen-
gers comfort. Wind shields were add
ed tops were put on, rear and front
doors were added for the passengers
convenience and protection.
The very shape of the Ger suggested
the process of evolution. The conven-
tionsl top and its place at the rear of
the car, in plain view, is a relic Of the
past. When the top was added TO the
car as extra accessory equipment, no
place was designed for the slowing of
the top, which was simply reefed and
covered with top boot 10 catch all the
dust Of Christendom.
In the past the manufacturer did not
sell his car with an extra spare tire.
Later he gave rim, but forgot TO ar
range place TO carry il. Sometimes
the spares were carried on the running
board, and later in the rear. The Path
tndcr des.qn has patented revolv-
ing tireboX TO carry the extra spare
wire wheel, tube and tire i'm a location
whore they are out OF sight and safe
from thieves.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

end should become a stockhold., 4. !.
Firestone organization und., -
PLAN" said Mr.. Firestons in $751; -
a. the dinner. "And IL IL I'D T.
who have charge Of Tire work "a '"
that every man under you unds,,.w
thoroughly what q great opportusisssn y
offered him. VI
1--WE want 10 hold the Inherent A.
employees. The only way 70 A
properly is 70 give them q real ir,.1s
in the company. II is bstter IA, y
company and better for the nsn =
you have q real interest in "a, -! I
you do, there is nothing In the ~.
that gives you mora pleasure th,s ~.
work, and at the same time you b..yr.H
much more efficient"
Mr.. Firestone then explained 4, !.
tail the working Of the plan. I,
vides for tho distribution OF fror. Nv
to ten shares Of stock 10 each em.l,.'
according 10 the term OF seryics
stock can be purchased AZ 500 a d. ~
although the present market y,lr.
about $40. Easy payments "a,
made for five years, during "a.
period the stock must remain a,
post with the company.
Besides Mr.. Firestons, p. p. LIZ
f. Glass, J.. B. Walters and r. c T.
per spoke. J. W. Thomas. gen.
superintendent, acted as toastn,,.s
and introduced the speakers. He =.
gave a short talk on the Firestor, !.
ganization, declaring that its sur...
was due to the spirit" enthu,i,,.
and cooperation.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
Ignite PLEASES
MARION OFFICIALS

Elimination Of engine trouble i'm
automobiles has been met in the est.
mate Of constructing engineers by the
qualities of Ignite aluminium pistous
Ignite aluminium has been used I'M
Marmon manufacture. and the Marmon
"a Is equipped entirely with such
aluminium pistons and parts The
chief demand of engineers has been
for a dependable metal texture that
shall insure sustained efforts and the
greatest measures Of durability and
yet lightness.
Owners of Marmon 81, many OF
whom toured last summer through the
Berkshires and the Rockies as far
east as Maine and as far west as Cali
fornia-where every motoring condi-
tion was INTERPRETATIONS mountain
climbs, steep hills, burning sands.
rough and rutty roads have delivered
a verdict lauding the ability of alu
minum to perform perfectly under all
conditions.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

every prospect and the Mitchell ad-
vertising is aimed TO reach 50,0OO,000
possible car buyers in 1917.
Mitchell cars are offered in eight va
rieties or types Of bodies to meet all
requirements, and at new prices. In
the Mitchell 1917 cars, il is claimed,
thirty-one extra features, all wanted
features, are offered.
Prompt deliveries according 10 sched-
ule are insured. since the Mitchell Mo
tors factory capacity has been increased
two and one-half times.
The company announces that it is
stocked away ahead on material, and,
Furthermore. is now operating its own
body plant, building 90 per cent Of the
Mitchell cars under its own methods.
Thus outsiders cannot we'll hold up the
Mitchell output. The $4,000 Mitchell
cars will be turned out in schedule
time. The company is insistent on this
point
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
Otis c. Friend, of Mitchell
Company, Long on Retail
Selling Experience
PROMPT DELIVERY
PROMISED FOR 1917
Factory Facilities and Ma
teriaIs Such as to War
rant Statement

Otis c. Friend, president Of the
Mitchell Motors Company, is familiar
with motor car dealers problems be-
cause he started to sell Mitchell cars
twelve years ago as salesman. Then
he became a big city dealer. Later, as
general ssles manager for the Mitchell
company. he came into contact with
hundreds Of dealers all over the coun-
try. So, now. as president Of the
Mitchell Motors Company, he keenly
realizes the dealers side.
Mr.. Friend believes in constant ad-
vertsing to assure consideration from
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
AMERICAN MOTORS IS
FOR FIXITY IN DEALERS
BY MARCUS 7. BROCK
american Motors COrpOrAtion)

Permsnence in dealer agreements is
the merchandising slogan Of the Amer
isan Motors Corporation. In sllotting
sales territory we are more interested
in men than their money, believing
that care exercised when agencies are
being started is one Of the best invest
meuts that can be made for the contin-
ued prosperity Of the automobile man
ufacturer and dealer as we'll No ex-
cessiye deposits are being demanded
from dealers. as the American Motors
Corporation has large enough cash re-
sources so that agents money is not
needed 10 finance our business.
We hope that most of the merchants
who arc now taking on the sales rep
lesentstion Of our car will be with MS
as long as they remain active IN bust
ness. Only those men whose CONNER
cisl ideas and ideals match up with our
standards will be signed up as dealers,
for we plan to install agencies only
when thoroughly convinced that owners
Of American Skies will receive from
our local representatives the sort OF
treatment 10 which they are entitled.
because o. INC NHdANAaA poolbApH VI
our concern we arc not forced to allot
cealerships except where We are GER
tain the owners interests will be best
served. Our production for 1917 will
be only 1000 cars. and this is another
reason why we must be careful in as
signing sales territory. Both Louis
Chevrolet, our chief engineer and vice
president, and John c. Speirs, our plant
executive and general manager. are
heartily in favor Of caution in adding
20 our list Of dealers and express them
selves IS being opposed TO making
agreements with any but the best MGR
chants.
We believe that the kind OF dealers
VIC want 70 have handle the American
Six know trade conditions in their
neighborhoods far better than we can,
and so we will not attempt 20 set any
arbitrary figures as that denoting the
number OF ears 20 be sold By them. We
do not approve Of such methods, think
ing that they often result in price cut
ting toward the end Of what are termed
selling reaEons-" One applicant for
territory told US he had sold seven diff
fcrent makes OF esrs in as many years,
and added nc was tired OF these annual
changes This is the sort Of thing We
intend TO avoid
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
WANT EVERY
WAN TO SHARE
Firestone Plans Distribu-
ton of Stock to All
Employees

Every smployo q stockholdsr 10 the
object Of tbs stock distribution plan OF
the Firestone Tire & Rubber Company,
President II. 8. Firestons told the boO
superintendents, foremen, department.
hesds and their wives who were his
guests at the compsny's annual dinner
in tho Pirestons clubhouse recently.
Response TO the company's offer to
share with employees the profits from
the future success OF the business was
immediate. Hundreds Of inquiries were
made Of the heads Of all departments
directly afterwsrd, and many Of the sp-
plication blanks given to the workmen
we're returned, signed up, within few
hours after they had been sent out.
ANY man, whatever his position, can
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
ISTUTz SHOWSIT
NEW l6-YALvECAR
Other Models Are Dis
played with Bodies on
Attractive Lines

Ono OF the attractive exhibits OF
cars at the show is that OF the stuz
Motor Car Company. on tho second
floor Of the building.
The latest product Of this well known
automobile concern, the builders OF the
worlds champion Stutz White Squad
ron, which holds the record OF four
consecutive frsts and seconds IN inter-
national speedway contests, is the racy
looking sixteen-valve specdster on OK
hibition at the show.
In addition to the Speedster, the
Stutz company is showing n model OF
its famous roadster, bulldog special
four-passenger and a bulldog special
six-passenger models. =.
The four and six passenger bodies
have almost as much leg room as IN
tho ordinary roadster, and in the lat
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
"WHAT PEOPLE
SAY" COUNTS
More Important than Ma
chinery Details, Says
Dickson
TRANSPORTATION
NOT ONLY FACTOR
Nothing Can Be Got from
Car That Maker Has Not
Built Into 1t
BY GEORGE NJ DICKSON
General Manager, National Motor Car
and Vehicle Corporation


Seventeen years experience has
taught US that high-grsde car owners
are more interested in what they get
out Of cars than they are about what
manufacturers put into cars.
What car does, we have learned, Is
far more important than what il is.
People no longer debate whether they
shall motor. but rather how they shall
motor. Obviously, car owner cannot
get out OF q car anything that the
manufacturer has not built into it.
Primarily the motor car is vehicle
for TRANSPORTATION. but years ago this
became such an established thing that
TO-DAY people do not think so much Of
transportation needs az OF other
things in selecting high-grade cars.
The difference in cars does not lie IN
whether they will run, but rather in
how they run. This "how' includes
both tangible and intangible things.
Among the tangible ways OF making a
selection are size, body, design, seating
arrangement. ease OF riding, quiotncss,
neXibility, power that is easily con-
trolled and is adequate for all varying
road needs, and equipment. The in
tangible things, perhaps. are as vital
They include the prestige and reputa-
ton of the car and ;he responsibility
OF the manufacturer behind il. Per
haps the intangible things are best
measured by what people say" about
the car.
The public has a well-defned CON
ccption or estimate OF the leading
makes Of cars in all classes. How did
they arrive az this crystalized opinion
Certainly the intrinsic constitutional
worth of the cars is the foundation for
their opinion, but II takes something
more than good machinery 10 satisfy
as I stated i'm my premise, although
transportation is the basic reason for
motor cars, this is commonly accepted
that a car must have excess virtues
over and above transportation facilities
in order 70 fare we'll in public opinion.
A car that is not worthy mechan-
ically stands no chance at all; but with
equal force is the fact that machinery
Is the last thing buyers OF high grade !
cars want TO concern themselves about. |
They do not want cylinders or gears IN
order to own cylinders and gears, but
rather because OF the convenience that
these things produce.
The buyers who create the growing
demand for better and still better
motor cars are interested in the results
they obtain from their cars more than
In the mechanical reasons for these re-
suits. When, for example. a lady can
step into her car and be surrounded b.
the highest kind of luxury and com
fort; when she is carried with grace. |
case, quietness, safety and dignity !
without having once TO concern her
mind about the machinery that is
actually transporting her, then and
only then has a car reached the degree /
Of perfection that elevates it above tho
transportation needs"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

Niu know bow many cars grc required
90 supply ho, 5cnard a.orc. When
vu ..Iro H.t 3D. .rt.agC doctor
d. SIS I- t9y to 2'93' n'''a. O. year YOU
v t.. .-t ti.o tt.t .t htco mes new
customer ou.it tcQucn,.y.
"Nmoa- tse ..t. to .HH to"t they
rast ua,. au u..oIn' b. ot lose taeu
q 1de ncyt tfc r,te" Hotitns. Up 10
SO og tarce years 500 they imagined
tley voI eieua,c ,crir equine pa
{ .rts if ihay Used automobiles. Now
a0aye no fsImprViil call veterinarian
who hasn't lr automobile tho sick
horse or COW would be dead before he
20. there,
"What architect or contractor or
plnmbcr or plastCrCr- what business
man or craftsman in any line, who
has more than two customcrs--feels
that he can got along without an auto
mobile or o motor truck, or both, to
daF?
"Aftcr much cogitation he first buys
what he calls q general purpose car.
Almost before he realizes IL the car
has SO increased his efficiency that he
buys another car without considering
the expense.
How many farmers are there in this
country and tow many automobiles
will they take?
"But IN all our calculations we arc
thinking only of America.
Suppose VIC did some time-and
perhaps 70 is possible, ! won't try 70
argue that point-Suppose We did
reach the point where We could supply
al, the automobiles this country would
absorb. What about the other coun-
tries ana the rapid development that
they arc nov going through?
"What OF the great Russian demand ?
That will. he the next few years, fully
equal the American demand. And what
Of The after-war demand of the various
other hellgcrcnt and 0eutral countries
whose peoples. for the purposes Of
economy. are not allowed 10 buy auto
mobiles at the present time, whose fac
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

width OF the roadster body Is spacious
for It's class.
A new eight-cylindcr model equipped
with valve-in-head motor is the add
ton TO the Chevrolet line this year. On
the new eight-cylinder chassis choice
is to be had Of either a four-passenger
roadster or fve-passcnger touring car
body, the latter of up-to-dste double
cowl form. The new V-shsped motor
consists Of eight cylinders, 90, by 4
inches bore and stroke, valve-in-head
type, with cylinder heads detachable.
The Chevrolet valve-in-hesd motor in
this model is built with detachable
cylinder head, which contains the valve
mechanism and can be easily removed
The new Chevrolet eight-cylinder
valve-in-h head motor is mounted in a
chassis of 120-inch wheelbase.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

The Chevrolet line for 1917 consists
Of two four and one eight cylinder
models; "Four Ninety touring car;
-Four Ninety" roadster; -Four Ninety"
touring car equipped with convertible
all-weather top; Model "F" fve-passen-
ger touring car ("Bsby GrandD;
Royal Mail" roadster mounted on
Model Of" chassis; Model "D" eight
cylinder five passenger touring car;
and cight-cylinder four-passenger road
ster.
The Chevrolet -Four Ninety" touring
car and roadster are provided with new
bodies Of streamline form. The ridge
of the dash is eliminated and replaced
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
TIRES CARRIED IN BOX
ON PATHFINDER CARS

The Pathfinder twelve-cylinder tour
inr roadster, on exhibition for the first
time ut the New York Automobile
Show, not only shows q concealed top,
but the extra wire wheels. tires and
tubes have disappeared. This is nc-
compllshed by a revolving tire boz,
which is not only an improvement In
an artistic sense, but also in prac-
teal way.
This accompllshes several ends: II
balks automobile tire thieves because a
Yale lock IL used on the box. IL IS
ensier TO revolve the tire box and pull
the wheel from the compartment than
it is to have TO lift the wheel, tire and
tube in the old style from the rack.
Furthermore, tires 80 carried are not
exposed TO dirt and mud. They are
kept clean.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

BY an unbroken, graceful curve from
stern to cowl The dashboard IS also
curved to give plenty OF room for the
passengers feet in the driving compart-
meut.
The "Four Ninety touring car can
be provided with an all-season top.
This type of body is thoroughly ser
viceable for summer and winter use
The top is light, non-rattling, fitted to
the body irons, and flush with the sides
OF the car. It's flexible sliding doors dis
appear into the roof, and side sections
can be Immediately removed in few
minutes. leaving a permanently rooted
open car
The Baby Grand" touring car and
"Royal Mail" roadster have added re
finements. The wheelbase of their
Model ~" chassis is JOS inches. The
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
Brief Specifications

These cold specifications cannot do justice to
the BEN-HUR car itself. They cannot tell you
of the powerful motor, they cannot picture IN your
mind the comfortable, luxurious upholstery, the
freedom from jar and Jolt which the long springs
and perfect balance afford.
You must see the cars themselves, sit in them,
drive them to appreciate these things. The spec-
fcations are given merely to show you that the car
has the right essentials in it.
AXLES. Timken-front and rear.
CARBURETOR. Float feed automatic, with
dash adjustment.
ENGINE Si1-cylinder, 90 II. P. BEN-HUR-
Buda. 81" bore, So" stroke.
EQUIPMENT Stewart-Warner Speedometer.
Six months Warner electric clock, oil pressure
gauge, ammeter, instrument lamp, transmits
sion driven tire pump Moto-meter, extra
wheel on carrier in rear, special Ignition and
lighting switch with theft-proof lock. Full set
of tools, jack and tire repair outfit, spot light.
IGNITION. Bosch High tension magnetic
manual advance.
GASOLINE SYSTEM Stewart Warner vacuum
feed.
LIGHTING AND STARTING. Westinghouse
two-unt system.
SPRINGS. Front, semi-elliptic, 1917" long, ."
wide. Rear, semi-eIptio, 547S" long, p"
wide.
STEERING GEAR. Semi-irreversible worm and
nut type. 10" Circassan walnut steering wheel.
TIRES. 80 Az" Miller (''geared-to the-road'
on rear.
TRANSMISSION. Selective sliding gear 3
speeds forward, and reverse.
TOP Genuine Pantasote.
UPHOLSTERING. Genuine hand -buffedleather.
Best long drawn curled hair and resilient steel
springs.
WEIGHT. 300 pounds.
WHEELBASE l26 inches.
WHEELS. 81" Goodrich special artillery type,
or 34| Kelly wire wheels.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

ter the tonneau has ample room for
four passengers. Tho width OF tho
bodies affords comfortable room for
two peopls In the tonneau seat; the two
folding auxiliary seats supply tho room
for two additional passengers. When
not In use those seats fold into the
rear Of the front seats. Tho four and
six passenger cars have the low-slung,
racy appearance so popular with stutr
owners In the past. The torpedo effect
is carried out In all models.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
De Bear Makes Record for Sales

Harry J. Dc Bear, branch manager CT
tho Maxwell Motor Sales Corporation,
New York. has made n record both for
the Maxwell car and for himself Mar
we'll sales have mounted $50 per cent
IN tho last year His sAlesrocm. at
1903 Broadway, is one Of the sDto-
mobile show places Of the city. De
Bear has an attractive display Of Max
well models. both stock and special, az
his place during show week
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

tories are not making any and whose
needs will be the more acute the min
ute the war closes?
"Then take South America, and
Africa-ves. China-because all those
countries are now rubbing their eyes
and yawning. preparatory 10 waking
up. and their progress in the next few
wears is going 10 be tremendous.
"As long as America retains its SUI
premscy-as long as American methods
OF rapid reproduction Of absolutely
interchangeable parts continues to set
the pace for the world as it does now
] can't see that point Of ssturation
with a telescope"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
"There is only one best way to do thing
the principle behind BEN-HUR Cars and BENHUR Service

ABOUT a year ago, an earnest group OF men
~ we're gathered around table discussing a
new motor car they were going to market
Lets call it BEN-HUR, said one, and build
into it the same sincerity, honesty frankness, con-
stancy-the same good looks, quickness and dex-
terity which characterized BEN -HUR ofromance
With this ideal, they started to work. En-
gineers tried to suggest ways of cheapening the
car in design and construction in order to produce
it to sell at lower price and increase the profit.
Always the same answer was made by the men
behind the car-"Therc is only one best way to do
thng-thats what we will use in BEN-llUR."
why not use the Smith Radiator? It's
good radiator and costs much less than the
BEN-HUR Special Az was suggested.
The Az is the best radiator; we will use
that" was the firm reply.
You could save money and no one would
know the difference if you left out the extra
tonnesu lights, said the tempter.
1--WE always wanted tonneau lights in my
ideal car. We will not try to save there.
why do you insist on Buda building the
motorp This costs much more. True, it gives
greater efficiency and power, but other good cars
use less expensive types Of motors and get by,
THE BEN-HUR-Buda is the best way
That's what we will use.
This was the history throughout the designing
and production Of BEN-HUR Motor Cars.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
THE Owner is Always Right y

When it came to question of Service, again
BEN-HUR said; There is only one best way TO
do thing"
No one in the BEN-fiUR organization is big
enough to dispute an owners word. In all dis
cussions between seller and buyer THE owner is
right" Service is not matter of chance or con-
ditions with BEN-lIUR.
To BEN-HUR Service means only one thing
Uninterrupted day-in-and-day-o use of your
car-regardless Of who is TO blame for accidents
breakages, etc" That is what we intend TO give
BEN-HUR owners.
BEN-HUR Motor Company assumes all re-
sponsibility for taking care Of BEN-HUR owners.
We pay The bills and reLiere The dealer of this
responsibility.
BEN-IiUR dealers are picked because of their
good business experience and reputation for giving
service. They are carefully instructed in the prin-
ciples of BEN-HUR service-in order TO insure
owners uninterrupted dsy-n-snd-dsy-ou use of
their cars.
Itsimpossble here to describe the BEN-HUR Service
plan II is interesting and unique Write for full details
BEN-HUR MOTOR con
BEN-Hl n NEW YORK MOTOR &C
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07
See the BEN-HUR Cars

You are cordially invited to visit the BEN
HUR sales room or the BEN-HUR Booth (B-S)
and see these wonderful cars Even though you
are Just looking with no intention of buying
you will be heartily welcomed You owe it 20
yourself to see these cars to-day.
3 and passenger Touring Car, 1875 Cleveland
4 passenger Cloverleaf Roadster, 1875 Cleveland
7 passenger Touring Sedan, s275O Cleveland