Pine Bluff daily graphic., 1917-06-24
BEST SIGNS CONTRACT
 FOR PARAMOUNT FILMS
More Than 100 High Class PrOduc. tiOns Will Be Shown Biweekly
 in Pine Bluff.

In former days, the exhibitor or
 snowman always had the bad end of
 the moving picture trade. If show
 man wanted pictures, he signed
 binding contract with some produc-
 ing company that stated that he should
 take for his program whatever the
 film company gave him. Now all this
 is over. The exhibitor signs a fair
 contract with the film company, that
 allows him to cancel whatever he
 chooses and to choose what pictures
 he shall receive. This policy of let
 ting the man who pays for the films
 choose what he shall get for his mon-
 ey is recent thing and is known as
 the "open booking policy. The Para
 mount Picture corporation has adopt
 ed this method of distributing their films. Ever since it's organization,
 the Best theatre of this city has been
 subscriber to Paramount pictures, in accordance with it's plan of bring ing the worlds best films to Pine Bluff.
 The Paramount Picture corporation now has nineteen big stars and each will produce five to eight picture a year, thus insuring well-balanced program. The picture show managers who want these stars sign up for all their productions during the following year In case the stars productions do not come up to standard, all his subsequent productions are cancelled The following is list of the stars who will appear in a number Of pro- ductions:
 Mary Pickford, Douglas Fairbanks, George M. Conan, David w. Griffith, Elsie Ferguson Cecil R. DeMille, Ger aldine Farrar, Mime. Petrova, Mar guerite Clark. Julian Eltinge, Pauline Frederick, Sessue Hayakawa. Fannie Ward, Billie Burke, Wallace Reid, Vivian Martin, Anne Pennington, George Beeban, Jack Pickford and Louise Huff.
 It can be seen that this will afford Pine Bluff movie fans great pro- gram. It consists of 120 produc- tions for the entire year.
 Several days ago A. B. Doctoroff. l special representative of the Para mount company, arrived in this city l to formulate contracts with the Best theatre for the new method of booking Paramount films. Each stars produc- tions must. be contracted for separ- ately. Altogether, the contracts in volve several thousand dollars. MT. Doctoroff said the plays would be from the pens of such authors as Mark Twain. w. Somerset Vaughan, George Broadhurst, Mary Roberts. Rinehart, Owen Johnson, Wallace IT,
 win, Carolyn Wells, George Middleton, Gillette Burgess, Charles Kenyon, Beu- | !ah Marie Dix, Hector Turnbu'l and
 many others whose names are we'll
 known in the field of letters.
 MT. DOctorOff also cOmplimented
 this city on it's fine appearance and ! bustlng activity, and from trade standpoint said it was a better "movie'' town that any of it's size. and even l eclipses Little Rock. He remarked. however, that the people here should patronize Paramount pictures if they l wished to sec the best in picturedom, and if they wished them to continue ] them coming here, as they are high priced pictures.
 1 Prom now on. as in the past, Para | mount pictures will be shown at the | Best on Tuesday and Fridays. but they l will be of an even better class of pie | lures. if that is possible than here
 tofore," said Manager J. B. Simon yes terday.