The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1917-06-28
NOW is THE TIME
TO BUY THAT AUTO
Don't Hoard Your Money
Is advice of William
HI. Rankin

H. Rankin, Co., of Chicago, has this
to say to those who are withholding
their purchases of automobiles:
"We Americans have S5O,O0O,-
900, 000-fifty billion dollars-a
year to spend.
"Even should your and my pur-
chases, of necessity be wee bit less,
the enormous buying which the Gov
eminent will be doing with the tax
money will make up for that. And
so our industries will run at top
speed-money will keep moving in a
circle-and Prosperity will be King.
provided, that you and l don't
throw a wrench into the business ma
chinery by getting cold feet and
holding back on purchases which we
have the money to make.
"If you and l and all others will
buy as much as we can afford, with
out INDUCING in wasteful extrava-
gance, business will be good. Let
US all talk normal buying and selling
wherever we go-and because ac-
tons speak louder than words, let us
practice normal buying.
"For if you and l let our buying
money remain idle-if we virtually
hoard it instead of spending 1.-THE
retailers will buy less from the man.
ufacturers, 'the manufacturers will
buy less from producers of raw ma
terials, people will be laid off and
their lessened buying will affect 9th
err retailers, manufacturers and en-
ployees-and so on along on endless
chain until finally a depression,
which you and have helped to start
will land back in our midst, like a
boomerang. Then you and l won't
have the money to buy.
Prosperity in this country will win
the war. If you and interfere with
that prosperity by foolish economy
we are not only hurt ourselves but
we become enemies of our own flesh
and blood.
"We must wisely spend our money
or we won't have money to spend.
That sounds paradoxical but it is as
certain as the rising of the sun.
Decide now to spend the money
you can afford to spend and hold up
your end in promoting Dollar Pa
triotism which is as essential to our
victory as enlisting to fight.
"Tear out this appeal and read it
to the False Alarmists,' the 'Hyster-
ical Hoarders,' and to those who are
not doing their share of normal buy
ing owing to groundless fears and
misconceptions.
eff you do not own a car but had
expected to buy one this year, buy it.
1t is foolish economy to deprive your
family of a car when you have the
money to purchase it.
arthur Brisbane, the famous
thinker, says:
you pay for running water as 6
matter of course. Just as important
just as valuable to your health is the
running air that fills your lungs ant
clears your blood as your car rushe:
through it.
" The one thing we enjoy and owl
is this beautiful earth.
" A car enables you, your famil!
and your friends to know and see thi
earth and enjoy it fully. To call ;
car luxury" if you are able to own
and enjoy it, is trivial nonsense. Al
well call running water and bath
tub in your house luxury
eff you had intended to trade il
your old car for new one, go ahea'
and do it! If you have decided OF
the make of the new car, go and ge
it Enjoy yourself doubly by its pur
chase-1st, in the pleasure of it
ownership-2nd, in the knowledg
that by buying it you've helped INCL
Sam to keep the nation in smoot
running order"