The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1917-11-06
SELLING THE NEXT LIBERTY BONDS.

TN couple of months we can expect to hear the announce
men that another Liberty bond issue to be tloated
There will be ready response the part OF pprio' Men
with financial resources will buy freely people with moo
crate incomes will buy bonds IN amounts that VIII be III
harmony with their saving capacity But we are gong TO
encounter the same clumsy methods Of selling that entered
into former campaigns. This can be easily remedled
First Mr. MoAdoo secretary OF the treasury, will nd
that Il he will call advertising experts and invest some
Of the governments money newspaper columns that MS
task will be made easier lot Of people can be reached
mcky in that way committee talk to only one man
at time The newspaper will talk to tens Of thousands
while the committee is making single sale
The newspaper can thus relieve the various committees
of lot of work Since the committees are volunteers II
is necessary to their force to be used IN places
where most needed And there is place and method
where the committees show results lar in advance OF
sales made on the other two bond issues.
II was found that many small investors did not thorough
" comprehend the security which designate as gov
ernment bond lot OF people have, OF course become
familiar with this class OF investments since the Liberty
bonds have been placed sale but good many do moi
yet understand all about the bonds And many small
investors are somewhat reluctant to subscribe for bond
make partial or complete payment and then wait TO
delivery OF the bond.
II is the purpose OF our government 10 MAKE ese oo''
ssues popular There S necessity OF spending muc
time in asking bankers and large investors to subscrb
10 the bonds These classes quickly buy large amounts
And those persons who have moderate amounts OF mone
to invest know all about government bonds so arc ready
to promptly buy their share
II is the small investor the person with $50 of savings
that is desired to be added to the list of bondhoders OF
our government Probably the number Of such persons in
the United States 100000 may be much above that
In order to quickly get that large class interested in
the financial responsibilities Of government simple wa,
must DO devised bring forth their savings This is tht
way il can be accomplished
Let the SS0bonds be printed and banks all
the nation and placed in the hands Of committees for selling
Each $SO-bond il Tor 20 years the former ones wou
have sixty coupons attached Each coupon represents
at interest Thus the interest $SObond would be So
So the selling committee calls on Mr. Small Invcsto
and says to him
PLEASE CHANGE THIS $50 BOND INTO CUR
RENCY AND WELL GIVE YOU so WORTH O
COUPONS FOR NOTHING"
Now, the small investor would be eager to give $50
currency and get his s5O.bond on the spot with the g
d coupons attached The bond is beautiful thing
gaze.upon The method is simple Ii shows profit to tt
small investor And it will be found that more bonds ca
be sold in This way than by method which appears compl
Gated to the person of small resources
We make the next Liberty bond issue popula
than any which have gone before To he able 10 delv,
the bonds at the time solicitation Is made will smpi
the disposal Of the bonds And the fancy premium in II
shape OF coupons will he object lesson that will not
lost on the small investor With the masses subscribn
freely, the sale OF Liberty bond, will he made easy