Norwich bulletin., 1917-08-21
BIGGER AND BETTER
 BARGAINS THAN EVER
MERCHANTS TAKE DELIGHT IN
 SMASHING PRICES ON DOLLAR
 DAY.

DOLLAR DAY. another one of those rare opportunities to secure big val ues for little money, is nearly here At o'clock on WEDNESDAY MORN ING, AUGUST 22ND,, the retail mer- chants of Norwich and the majority Of them have joined the movement, will open their stores for. the DOL LAR DAY trade. On DOLLAR DAY the merchants of Norwich seem to take delight in slashing prices down to almost nothing as anyone who has made purchases on any of the sev- eral previous days of this kind will vouch for. Bigger and peter bar a dollar bill will be the order throughout the day. In these times of top notch prices for the very necessi- ties of life, every man, woman and child within reach of the stores in this city should make 1t point to tour the bargain counters on DOLLAR DAY and take advantage of this chance so generously offered by Nor wich dealers.
 No doubt u is unnecessary to em- phasize the importance of early shop ping for 1t is well known. especially to the woman purchaser, that the best l The wise value seeker is the one who is at the store when the doors open. It pays to be on hand early for then you're at the counter first and the person behind you has to wait until you have made your selection. and ten to one the person in the line just back of you has a dollar bill all ready for that identical purchase. But you were first.
 Norwich merchants have ever made It point to stand back of their goods. Every shopper has the satisfaction of just what 1t is represented 10 be and that the guarantee of the merchant goes along with the goods.
 Norwich stores are noted far and wide for the high quality of the goods which stock their shelves and coun- ters and the variety is almost endless Merchandise of every description can be had for the asking and a tour of the local stores will reveal on DOL LAR DAY bargains seldom found even in the largest stores of the country.
 Norwich Dollar Day is an old ac- dent of eastern Connecticut-a very pleasant acquaintance, too. That is because it is so PRACTICAL. Every customer understands the purpose of explanations, no involved excuses for being held. It Is a straightforward, legitimate merchandising movement by which the stores and the customer alike prof1t--the former by it's great Iy increased sales and the latter by the great savings made on various items.
 One feature of NORWICH DOLLAR DAY that should appeal to out-of-- town patrons, is the agreement amongst the subscribers to the DOL LAR DAY movement, not to open for business until g o'clock on that day. Heretofore, with the stores opening at a much earlier hour, some out-of- town buyers, who were unable to be on hand at the opening time, felt that perhaps some Of the best DOLLAR their arrival. With the stores open ing at g o'clock, nearly everybody can be in time for the opening and there by share in every advantage which Norwich merchants will offer on that
 Another feature of DOLLAR DAY which the public should bear in mind, is the policy which practically all the subscribers to the DOLLAR DAY movement have adopted for that day. namely, that no mail or telephone or ders will be received for these DOL LAR DAY special offerings. It should not be difficult for the public to un- derstand the reasons which make this policy necessary. The DOLLAR DAY movement is primarily to advertise the advantage of Norwich as a trad ing center and unless the people come out and visit the stores much of the advertising value of the movement will be lost. Moreover, many of the DOLLAR DAY special offerings are limited in quantity and It would be manifestly unfair to permit patrons to order by telephone, some of the best values, and then have customers who, possibly at great inconvenience, have come down town at the opening hour for the special purpose of se- curing some of these goods told that they have been all sold
 It is expected that the public will see the justice of the stand taken by many of the merchants and will not er1 barrass them or take up time, which is a valuable asset on busy day such as DOLLAR DAY will be- by telephoning orders which the mer- chants will be obliged to firmly but politely, decline to receive.