New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-08-12

ing railroad magnates and engineers OF
the United States.' Hurst was sent
for and put on the carpet He could
not furnish 80 much as one single IN
dorsement from a magnate or engineer.
As basis for his stock selling scheme
he was able to adduce Just one fact,
that in 1906 a Western railroad had
tried out his device. II vas abandoned
after three months trial. Hurst was
warned and, through the report or tne
Better Business Bureau, his advertls-
ing was shut out OF every daily naoer
in the city.
The financial reform not quite COM
plete yeti of The Post-Dispatch dates
from last November, when its money
tran advertising reached a climax. Al
that time Mr.. D. c. Nugent. il, of the
Nugent department store, who - an
enthusiastic supporter Of the Better
Business Bureau, wrote the following
letter. III, by the way, the high class
merchants everywhere who have ousl-
ness interest in seeing advertising made
more reliable and worthy OF confidence
would take the same measures,
prompt and notable cleanup IN me
field Of daily journalism would toLlow.)
S. Louis, Mo-, November 70, 1910.
To the Editor OF The Post Dispatch.
To a constant reader OF your paper
who has a chance daily 20 note WIN
admiration the high-aoUudlnC phrases
Of The Posc-Dispatch platform, tins
financial pages Of The sunday Post'
November 10. caused a distinct shock
The cardinal principles OF your plat-
form are apparently treated win ll.t'e
regpect when the revenue OF the paper
"a irvolyed. The before mentioned
financial pages contain IN ADDITION TO
mas of alluring mining ana OIL propo-
gitio,s and a v,rv plausible announce
r1ent OF An absurd "irside Investment
in A prospective motor truck rae
torv. A large advertisement exploiting
mo shares OF the already notorious
Emerson Motors Company. THIS stock
iohbi-g venture was thoroughly eX-
posed in a full-page article in The New
Work Tribune Of November -. Its
advertising was refused By practically
ali Of the reputable papers or New
York Civ. including strange 20 say
The World. @.
The leading morning paper OF -.
rouis was offered the same copy, Dut
refused 20 prostitute It's columns or
increase its advertising revenue "ItA
such palpably chinerIcal bait tor me
ignorant and Gu.lib!e. -.
Does a paper First in Everything
need the money so badly
wi.b All thsir sins Of Advertising,
The Pulitzer papers are neither hypo-
critical nor covardly. They 90 not,
Ike the Hearst publications. advance
t:gb-sourding claims % Advertising
,,i%.ue ard then accent, under cover
~ these. all kinds Of crooked exploit
t,tions. Nor DO they dodge the issue.
Imagine Hearst publishing such a let
ter as Nr..Nugent's. Yet Mr. Pulitzer
nubIishcd IL in his Post-Dlspatch
T,Iirhtlv. but not unfairly edited and
repiied by thanking Mr.. Nugent aud
stating that the Objectionable dd-
yertisirg mad already been discon-
ti,usd. On the following Sunday there
VAS hut one page Of financial" IN
GLIDING. however, Harroun. The paper
now carries an Advertisement headed
$4,000 for $50 in Wyoming OIL and
another, Tired Of Poverty" in which
an egregious faker named Charles B..
Saunders. OF Denver hereby CONF
rnended 20 the notice Of the Post Office
authorltiesJ, offers 20 point out q road
10 wealth" without work. ( have NJ.
Saunders's literature, and a more OBJ
yious dollar trap than that which he
offers as mis- voorhees, road 70 wealth |
have not vet encountered. Aside from
these comparatively small lures, The
Post-Dispatch appears 70 be pretty
careful, financially.
Even more can be said for The
Globe Democrat. It's general manager,
Z. Lansing Ray. devised scheme 70
protect the papers readers against
dubious investment ads, both display
and classified. even before the Better
Business Bureau was iu the field.
since then there have been some minor
Sins, but these have generally oc-
Cured when Mr.. Ray was away and
have been promptly eliminated on his
return. Unfortunately the papers nor
mAlly good record was tainted at the
lime Of the 4. A. c. W. convention by
the appearance in its columns OF the
Saunders Tired Of Poverty Road 20
Wealth" ads referred 20 abovs.
For the financial delinquencies OF
The Republic there Is small excuse,
since control OF the paper is vested in
a fnancier. David r. Francis, head Of
the d. K. Francis Investment Company