The Richmond palladium and sun-telegram., 1917-09-22
FRIENDS CALLED
ON TO HELP IN
AUTO CONTEST
Contestants Placed in Nomi-
nation by Acquaintances
and Relatives.

One doesn't come to an apprecia-
ton of just what ones friends will do
in given circumstances until he or she
is nominated for place in the contest
that has been instituted by the Rich
nond Palladium for the extension of
its circulation and to the end that the
splendid prizes it is offering may be
awarded to representative men and
women.
The immediate response to the an
nouncement Of the contest has been to
bring out candidates in many parts
of the state. And it has been demon
stFated that people who are not par
ticulariy eminent have just as many
and as warm friends as those of more
distinguished place in the community.
Many Letters Of Interest
This is indicated in the letters that
come to the office of the Palladium
in offering nominees. Some Of them
are pathetic in their suggestion that
the person nominated is neither
wealthy nor prominent, but has quail
tiles that should commend them to
the readers and to their friends-for
it is not to be overlooked that friends
and associates will be greatly inter
ested. And it is remarkable feature
of this mass of correspondence that
has come to the office of the Pallad-
ium that each writer has comfortable
assurance of the outcome so far as
the individual candidate is concerned.
Here is a sample letter:
A Sample Nomination.
81 am nominating MRS. as
candidate in your contest. Now, she
Is a delightful woman, but she is not
well off. and perhaps I am wrong in
nominating her, but We will soon find
out, and you may be assured that her
friends will see to it that she is pop
ular in way that counts. She is in
small business that requires her to
travel in the country a good deal, and
an automobile would be, oh, such a
great help TO her, for she has a little
family for which she is the -bread-win-
ner And / do want so much to see
her win. Please place to her credit
10000 votes and find inclosed $500
for subscriptions, to be sent to the
following"
Which shows that the contest makes
an appeal to people who have an idea
that the result would accomplish great
good in a direct way.
A Question of Popularity.
There are other letters that are in
evidence that the candidates have an
appreciation of the distinction that
will come to the winners. This con-
test is simply and solely question of
popularity It will indicate it just as
surely as an election as governor of
the state would indicate it. 1t would
be a crowning honor and certain in
dication of the esteem in which can
Il; IL ~ oe f1n
prizes and the stimulation of enthus
iasm among the friends of the contest
ants will result in such a spirit Of en-
uiation as will lead to big things.
Help of Friends important.
But it must not be assumed that the
modest person who has not wide ac-
quaintance. but who has capacity in
himself or herself or in their friends to
get votes. And votes count in run
ming for any popular prize, whether it
be public office or such a contest as
this, in which results are to be OBJ
tained by seeing to it that ones
friends come to the rescue. The big
man or woman starts on an even bas
is with those of lesser prominence
and their votes count for exactly the
same in the outcome. There is no
handicap caused by the presence of
people who are well off. for most of
the votes are certain to come from peo-
pie who are not rich.
It is distinctly an affair of the peo-
pie and will be decided by the people
by the enthusiasm they display in
getting votes for their favorites.
Select Your Friend Now.
But we desire now that every read
er of the paper should select friend
as a candidate. Do not be afraid that
the friend is not we'll enough ac
auainted You would be astonished to
know how friends are made in an af-
fair of this kind, and the $4,000 votes
YOU can secure for somebody you like
by sending in a subscription today
may determine the outcome OF the
contest as announced. The difference
between the value in votes of a sub
scription today and its value two
weeks from now may count for enough
az the finish to distinguish the winner.
List of Nominees Next Week.
This, also, should be remembered:
A complete list of candidates will be
printed soon for the benefit of those
who desire to hold their votes until
later in the contest when they may
be used to make a showing, but must
not retain them Send in the sub
scription now and receive voting GER
tificate. which can be used at any
time and at any stage of the contest.
II YOU are good politician-or any
sort of politician-the advantage of
this will appeal to you
Nothing succeeds like success, and
il is an excellent thing to have your
friends know that yc1 are in the run
ming
Artificial silk, which has been on