The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1917-09-05
next LIBERTY loan
OPENS OCTOBER lSt
Indications Are Offering Will Be
$3,00O,00O 1000 Subscription
Books Close Nov. |.
STATEMENT BY MIR. McADOO
Uncle Sam Seriously Considering
Proposal to Advertise Bonds
in Newspapers.

! Washington, Aug. 31.-Thc opening
IF the next liberty loan campaign
has been set tentatively by the Treas
ury Department for October 1. Sub
scription books will close November
1 unless the program is altered.
The amount, the interest rate, the
denominations of the bonds and other
details disposes Of the pending bond
bill. Indications are that the next
offering will approximate $3,000,OOO,-
900.
Whether it will be advertised by
the government through paid news
paper space is under consideration,
but McAdoo said tonight the cost of
such an undertaking would exceed the
appropriation available for the pur-
pose.
Big Fund for Expenses.
Under the war revenue bill pass
ed last April S7,0O0,OOO, was made
available for expenses, of floating $5,-
0O0,O0O,OO0 in bonds and $2,000,0OO,-
900 in short time certificates of in
debtedness. 1t is reported that about
half already has been disbursed in
connection with the fotaton of the
$4,000, 100000 liberty bonds first Of
fered and the certificates of indebted
ness put out in advance of the loan.
In announcing the tentative pro-
gram for the second campaign Mr.
McAdoo appealed to liberty loan COM
mittees to perfect their organizations.
Regarding Advertising.
"The Secrctary's statement regard
ing newspaper advertising sad
"There seems to be an impression
that the Treasury Department in the
first liberty loan campaign applied
for free advertising, or paid for adj
vertising in some papers and not in
others. That is entirely erroneous.
The Treasury Department did not
ask newspaper publishers for free ad-
vertising because / realize that the
newspapers only profitable commodity
is advertising space and that there
are many papers which are not able
to give free advertising, especially
in view of the high cost of print
paper.
Loyal Cooperation.
Newspapers and press associa-
tions loyalty cooperatcd with the gov
ernment in the first liberty loans.
News and editorial columns were de-
voted generously to the issue. They
carried its message into every home
and deserve great praise for their
service of patriotism. The people of
the country want to know the fnan-
cial needs of the government and the
details of the issues of bonds. That
is news. This information was given
to them in the most comprehensive
form possible and the newspapers and
press association have the satisfaction
of knowing that they contributed i'm
measurably to the success of the loan.
Success could not have been accom-
plishcd without their aid and coopera-
ton. have no doubttnat the govern
ment will have the same genuine sup
port from them in their news and edi-
torial columns in connection with the
second issue.
Serious Problem.
"The question Of paid advertising
presents serious problem for the
government. The value of such ad-
vertising cannot be doubted and if the
operation could be governed by the
same considerations as those which
determine the action of private enter
prises it would be much simplificd.
A private enterprise may advertise in
a selected number of mediums most
useful for it's purposes and may con-
troll it's expenditures for that purpose
without any limitation except it's own
desires or ability to pay. If the gov
ernment engages in such a campaign
it must advertise in every newspaper
and periodical in America without dis
e elimination; all must have equal treat
ment and should have equal treat
ment."
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