The Natchitoches enterprise., 1917-04-12

One of the most interesting adver
Using campaigns of many a season i,
that now being followed out bv the
Chandler Motor Car Company of Cleve
land, manufacturers of the Chandle,
Six. The Service Garage local Chand
Ter distributor. says that he never hac
any doubt OF the value of newspaper
advertising but that his conviction as tc
the value of such advertising, if the adj.
vertiser has a real story to tell, is
greater now than ever before.
Chandler advertising this spring. -
The Service Garage ''has been what the
factory calls fact campaign. Not
that Chandler advertising has. not al.
ways been based on facts, but that the
advertising this year has emphasized
and reiterated certain simple funda-
mental facts about the Chandler car
which very largely are exclusive Chand-
Ter facts. The Chandler Company in
perfectly plain English is calling the at
tention of the public to facts like these.
where many other well-known
Skies in thu medium priced field offer
heavy cast-iron crank cases, the Chand-
Ter offers you cast aluminium crank
case, feature of the Packard, Pierce
Arrow, Winton, White, Stutz, Mercer
and Cadillac
"Where many other skies offer noisy
gear-drive for the motor shafts, Chand-
Ter offers you the silent chain drive
feature of the Packard, Wieton, Mer-
Ger and Cadillac.
"The big aluminium Chandler crank
case extends from frame to frame both
at the front and the rear of the motor,
ginning perfect rigidity to the engine
mounting and saving it from the rack
and stress of the road. feature of the
Packard, Locomobile, Winton, Stutz
and Mercer.
"Where other Skies offer battery
Ignition, Chandler gives you Bosch High
Tension Magnetic, the worlds finest
system of ignition, a feature of the
Plerce-Arrow, Locomobile, Winton,
White, Stutz and Mercer.
"As in the highest priced, high-grade
cars, also, Chandler uses the light-run-
ming, annular ball bearings in trans
differential and rear wheels:
FULL floating rear axle with silent Spiral
oeyel differential; two unit starting and
lighting systems and many other fes-
lures OF proven excellence.
Through four years of conscientious
manufacturing effort backed up by
previous experience of many years in
The building of high-priced Skies, the
exclusive Chandler Motor has been de-
'eloped and refined to point approx
mating perfection. 1t is fact-motor,
lot claim-motor
The Chandler Company In it's adver-
Using minces no words when it says
hat not to its knowledge has a profess
ional motor car driver ever made
ecord with Chandler Six, but that
III the thousands of owners of Chand- |
er Skies every day are making the kind
+ records that count, records of salts |
actory service. And that the Chandler |
company has never built racing car,
'ecause Chandler owners do not want
acing cars, and the fifty five to sixty
niles per hour speed that every Chand-
sr does is speed much greater than the
wner would ever ask for. And that
ne Chandler Company has never built
special Notwithstanding car with
hort wheel base and low gear ratio be-
ause the ease with which every Chand-
sr climbs steep grades on high gear is
atisfying to the Chandler owner. And
nat the Chandler Company has never
1pplied any Chandler dealer anywhere
18th a special gear ratio for demonstra-
ng purposes, because what any
handler Six does, every Chandler six
ill do.