The Ontario Argus. (Ontario, Or.) 1???-1947, 1917-12-20
ADVERTISE and
YOU'LL SUCCEED
Flight Catalogue Houses With
ThGlT Weapons.
PRAIRIE FIRE AN EXAMPLE.

fhAlnlE FlhE IN EAAMrLE.
tcopyrightcd. INA by Thomas } suiilvan.i
The concern which persistently and
consistently advertiscs brings TO itself
great reward In the form OF iDcrtased
business. Fences. rocks aud trees are
covered with print and paint The
shower OF advertising IN the shape OF
haudbllls Is inccssant They are put
Into ones hand az every step-at the
church door aud IN hotels. In public
vehicles. thrust under private doors
and sent by millions through the mails.
olltterins Advertising Maze.
The only road 90 commercial success
leads through glittcring maze OF ad.
vertislng.
Great boats. bearing on their sails
huge advertisements sail up and down
all season before crowded watering
places. and now aud then a rain Of
advertisements comes from a wander
ing ncroplane.
When daylight fails the magic elec-
tric light throws advertisements on
largo screens In conspicuous places In
both large aud small cities.
Shout From Mountain Top.
Climb 20 the mountain top and shout
for a solution OF the retail mall order
evil. and back over the hills will come
the answer In the echolng cry "Adver-
tiseI'
The life. the fame. the success. the
hope and future OF commerce lie In
that one magic word.
Advertising Is unauestionabiy the
weapon which win make the communi.
~ worthless for the retail caialogus
houses. but II Is not absolutely neces-
sary that printed matter be the whole
thing.
Personal ana individual advertisine
Is most helpful II IL such advertising
that gives retail mall order houses
their trade.
And through advertising the local
merchants can deprive them OF much |
OF the trade that comes from their
|
Fight the Prairie Flea
The western farmer lights the prairie
nre with little tirs OF his owp. which.
kept always under control. he 20 uses
that the bigger nrs. nnding no fuel
there on which TO feed. sweeps By and
leaves him safe.
so. In your advertising. yoa have
your saving nre with which 20 night
the consuming competition OF retail
mail order houses.
The printed matter. OF course. must
continue 10 be the main reliance for
urging people 20 enter your store.
Show windows. however good, are
sure 20 be seen only by a few OF those
who might need to trade with you,
while personal invitations cannot be
given quickly, enough 10 a sufficient
humber 10 answer everyday purpOses
IL Is through printed matter that the
retail mail order house offerings ars
made. and. n for no other
'eason than TO prove the determinati ton
it least 10 match their efforts for
'rade' In your community. use the local
)ress and printed matter enough 20 LEI
40 one whose trade should be yours
'orget that you are In a position TO nll
his wants.
Originality Best Method.
The local merchant should dwell a
ength on the fact that he delivers
Ifter the goods have been seen and be-
ore the money has been paid for them.
md when IL comes 70 making good.
hould anything go wrong. he Is right
e hand. not thousand miles away.
A reputation for originality Ii con.
inualiy being sought by most mer, .
hants. and one can get Il more easily
y being natural In every move Ad- .
'ertising that sounds like you Ia not
nly sure 90 bring the greatest results.
'ut Il Is also the one kind OF advertise
ng your competitor cannot successful
y Initiate. Z
II Is true that some SELF styled ad- !
cruising experts have studied the die.
lonary, the grammar and the tyne
pecimen books until they are able 10
ak jargon that makes advertlsing>
y which we mean printed mattar-l'
eem very much ~ 4 rnVef..rv 4. th..I (