The Birmingham age-herald., 1917-10-21
BEAUTY SHOP" ANDHEADL|NE ACTS AND|
 4GARDEN OF ALLAH" FEATURE FILMS ARE| JEFFERSON SHOWS BIJOUS OFFER|NGS'
Programme for This Week Maintains High Standard
 Set by Loew

Marcus Loew's personal supervision oi
 the booking of attractions for the Loew
 circuit south has resulted in greater sur
 prise to local theatregoers than NIT
 Loew's innovation introduced last sum-
 mer. when the people of Birmingham
 were treated to high-grade shows in
 vaudeville and pictures at chicken feed
 prices of admission. Since the opening
 of the regular season on Labor Day
 there have been some of the biggest
 headline acts in vaudeville offered at
 the busy theatre, and the feature pie
 lures measure to the highest standard known in this branch of things thea
 trical.
 It has become quite the fad with hun dreds of theatregoers to visit Loew's s
 Bijou. When time affords the business man slips from his office to enjoy aa hour or two of entertainment in the comfortable theatre and in the early evening, many families gather for en- tertainment before supper. while in the evening theatregoers crowd the first" and second show" While the BiJou schedules matinee performance around 3:30 and night shows around ' and o'clock, there is continuous entertain : ment at the popular place, from 1 until
 Il o'clock each day, and an amuse- ment seeker can find something refresh ing and entertaining at any visit.
 There is nothing now for the skeptic to stand on concerning the policy of Loew' s Bijou. Those who said "it could not be done are left high and dry, and those who may have had an idea there was no field for the Loew policy in Birming- ham have helped make the theatre "Bir- mingham's busiest theatre"
 The attractions booked for the week starting Monday promise to measure thoroughly to the standard that has made Loew's Bijou 8 popular institution with a great many hundreds of peo- pie There is variety, there is novelty and comedy and there is music-instru- mental and vocal There Is beauty charm and grace; there is everything that goes with the show that is more costly than admission to the Bijou Loew's acts are standard. They play the leading and most exclusive circuits and they come to the Loew circuit be- cause Marcus Loew's scouts find them and give them contracts that keep them continuously employed. Pictures seen at Loews are never seen in any other theatre until exhibited in the Loew house. The subjects are protected py experts, and there Is music for every picture that is shown to LoeW audi ence-rnusic that has been arranged to fit the picture.
 Starting the twenty eighth week Tn the life of the popular theatre on Mon day, there will be an unusually strong of vaudeville and pictures, with another great show to come Tor the last half of the week, commencing with Thursday The headliners for the first half will be Ward and Curran, who for more than 30 years have played in the principal variety the atres of America and Europe; the sec ond half will introduce the beautiful scenic novelty Apple Blossom Time" and for the first half the screen fea-
 ture will be Ruth Clifford, in the thrilling picture play. '"The Desire of the Moth," and on Thursday Carlyle with Madge Evans, will be on the screen in "The Burglar"
 Ward and Curran will offer "The Ter rible Judge" comedy novelty that has made kings laugh and that has made exacting Broadway and Fifth avenue join in peals of laughter. There is no better character comedian in the pro- fession than Pop" Ward, and his part ner is one of the sweetest singers in theatrical life. Others on the bill for the first half will be Will and Mary Rogers in a novel laugh winner; Alex andria the xylophonist; Del Grando Four in aerial sensations, and Leonard and Ward, character comedians Loew's Current Events will show happenings of interest, and Ruth Clifford's feature will be a treat
 Apple Blossom Time" heading the last half is an act of unusual inter est It is beautiful scenic treat, and the clever man and girl who appear in the novelty are remarkable mimics and whistlers. The pretty Howard sisters promise banquet in music and Evans and Newton, with songs and stories, will become popular. Dave Thursby, the character comedian. is to make his first local appearance, and DeRanzo and LaDue will show something new in gymnastic stunts. Carlyle Blackwell with Madge Evans will surely be of in the photoplay, "The Burg lar" and there has never been anything in Loew's news weekly.
 Entertainments at Loew's Bijou are continuous-th know the policy --and the schedule or arrangement or the running of the shows, brings vau- deville acts on at about 3;30, 2 and g o'clock; the feature picture, 2, 4:30, 7:45 and 10 o'clock. But. there is en- tertainment every second from o'clock until Ii o'clock. The price of admission in the afternoon is 10 cents, except on Saturdays when the scale Is 15 cents. The night prices are 10, Is and 25 cents. A great point in the Loew policy is the fact that there is no advance in prices, no matter who or what .he attraction will be, and there are some great stars booked for an early ap- pearance, and there are some great flea ture pictures scheduled for exhibition. feet on the automobile industry is a foregone conclusion. The case of Canada where they are enjoying the greatest au- tomobie business in their. history is evidence of what may be expected in the United States before very long.
 While in Washington, Mir. owen also