The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1917-10-19
No. 8. How Newspaper Business Manager
Can Serve the Business of Great City.
By E. C. Rogers, Business Manager of The TIMES.
Encyclopedia Of
"What's What

The business manager of newspaper in great city
comes into direct contact with the vital working force Of
every kind of business endeavor he is alive to his job
and its opportunities This contact develop
nels more less confidential In the main it has to do with
those things OF general character things about which
merchants would among themselves but for the
fact that they have little opportunity to meet in friendly
from every possible business makes its possessor
verabe bureau of information to which the busy merchant
may refer with the satisfied knowledge thahe profit by
experience of others without paying the price invariably
charged in that hard school of learning q
The business manager of newspaper is more than a
whats WHAT bureau on this and that He is vitality in
erested in the development of his city Civic growth
means greater field of opportunity for his paper and
necessarily for himself The fact that he calls upon the
setter well the shoe shop makes him alive to the aims
and desires Of the majority and he can pretty accurately
forecast the of opinion upon any subject affect
ing the business life of a community
But the business manager of newspaper is of most
benefit because he stands close to the greatest power for
good that goes to make great democracythe power of
the press. No. he is not in positionsto his good in
uence" The greater his Influence" the less the value
of that which he would influence In the best regulated
newspaper offices the business manager is not the seeker
but the sought by the editorial department from the
editor down. which is exactly should be- Wise editor
a put facts foremost and there other from
which they drain much rsthand information, limited
scope only by the activities and capabilities of the bust
ness manager himself.
striking example of civic service possibilities through
the channel newspaper business would be found
moving picture could have been taken of what proved to
be the initial steps successful presentation to Congress
the of salary increases for underpad Government
employees The concerted action that followed the birth of
the idea first famed into flame by conversation
between local newspapers business manager and the head
of Of the citys largest mercantile houses The con-
versation itself started upon subject but indirectly con-
nected with the then underpaid land still underpad Gov
eminent employees In fact this business manager forgot
all about the discussion within five minutes after he entered
the door of the store next his list of that days calls
However, the managing editor happened to have his
little tanning bee with the business manager that same
evening Somewhere in the of the conversation the
name Government employee was used: Immediately the
If husnn
in the day conversation ranspaned from the business
office to the editorial department little cultivation in
that department and the entire city cooperating IN
movement which had its only black mark the Intellectual
attempts at glorygrabbng the part of portion of the
local press after victory that could only have been &C
compished by that was just -
E. G. ROGERS.
"Hou Any Business Con Serve Great City toa
tomorrows Of The Washington