The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1917-09-15
DANE FASHION
GOWNS FARGO IN
FALL CREATIONS
Very Faithful Are Colors
of Fall Months in the
Attractive Displays
WINDOWS GLOW
IN BRILLIANCY
. Classic" Draperies Used
To Set Off Surprises of
The Season

Fargo's fall season, exploiting the
appropriations of eastern couturiers,
opens today with a range of colors,
which since their arrival in the west,
have set the fashion centers aglow
in beauty and attractiveness and
aroused the style bug" in every
home. Classic" draperies are be-
ing used in the Fargo display win
dows this fall to set off the sur
prises
The month Of October with it's
I opal tints is represented in every
display. Very faithful are the coll
ors of the fall months in the show
ings. The sapphire shade, charac-
teristic of the month of September
is being shown; opal for the month
of October; topaz for the month of
November and later arrivals viii
herald the approach Of December
with the turquoise offerings.
The early visitor to Fargo's big
centers of fashion for the north
west, will find that there is nothing
startling, nothing sensational, moth
ing in fact which will make one say,
Il will never, never wear that shade
again." There is a subtle charm
about everything this fall and as one
steps in front OF q Fargo depart
tion which grips and holds atten-
ton. One cannot imagine, without
seeing the window displays, all the
beauty and the splendor, in the win
dow displays this season, and all so
tremendously shown through color
ing effects in the arrangements Of
electric bulbs and pedestals to set
of the tints in their most beauti-
full and striking celebration.
Merchants Buy Heavily.
The fact that the east is boiling
over with business" and the fact
that North Dakota has harvested
81 900, 900 busheI wheat crop valued
at S122,000,0O0. besides its other
grains, have caused the buying rep
resentatfves of the big stores to
make heavy purchases this season.
Even though the prices on ladies'
ready -to-wear articles and gar
ments have advanced nearly so per
cent, buyers have bought in larger
quantities, their purchases for the
most part having arrived on the
Fargo markets this week and are
now being unloaded preparatory for
the big showing commencing today.
The prosperity of the northwest,
hit somewhat by the selective con-
Fcrfption act which may take mar
ried men away from their families
and places Of business. is shown in
the statements filed with optimism
given out by Fargo merchants seen
this week. 4a9S
Nothing to Fear. Says Rausch,
I'VE have nothing to fear this
year" said one Of the leading de-
partment store buyers Wednes-
day afternoon. 1--WE bought in
larger quantities than ever. an
ticipating a greater volume Of
business than that Of the last
i've years. We are of the belief
that when the farmers OF the state
begin to market their big wheat
crop, the Red river valley will
see one OF its most prosperous falls
and that money will be more elastic
than It has for some time"
East Boiling With Business.
Another Fargo merchant stated
that the east was boiling with busi-
ness" and that he felt that when the
farmers of the state started to mar
ket their wheat there would be a
general boom in the northwest. He
pointed out that laborers are work.
ing seven days a week in the east
and that the factories are runniTy
day and night with three shifts
Everywhere he went he found the
factories crowded with government
orders.
He reported that the ladies' ready