davidaulloa/AmericanStories huggingface dataset:
The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1917-03-01
WHO PAYS THE ADVERTIS-
ING BILL?

THE merchant who sells un-
j branded and unknown pro-
ducts always tell the customer
that his goods are sold cheaper
because they are unadvertised.
His argument is always that his
product is just as good as the
standard product, but that by
buying his you save the money
spent in the newspapers by the
manufacturer making the adver-
tised line.
The merchant who tells you
that is doing one Of two things.
He is either lying to you or he is
deceiving himself. The most ex-
pensive products you can buy
are products that are not adver-
tised. Here is the proof.
No matter whether a product
is advertised or unadvertised it's
price is determined by two items
of expense. The first item is the
cost of manufacturing. Since the
merchant selling the unadvertis-
ed line never claims that it can
The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1917-03-01

be manufactured cheaper than
the advertised product it is logi.
cal to conclude that it can't. So
| in the first item Of expense
neither the advertised nor the
unadvertised product has any
advantage.
Now the second item of ex-
pense that enters into the price
of every article is the cost of
selling. Regardless of how an
article is sold there will be sell
ing expenses.
THE CHEAPEST METHOD
OF SELLING KNOWN TO THE
BUSINESS WORLD is BY ADJ
VERTISING.
For the expenditure of less
than two cents a manufacturer
can reach from $50 to 1000 peo-
pie. He can tell them about the
merits of his product and where
it can be purchased. He furnishes
information that permits intelli-
gent and easy buying.
For the man. who does not adj
vertise there remains only one
way to acquaint the people with
his product. That way is thru
statesmen. Do you believe that a
salesman, hired at the very low
est salary and with the very
smallest travelling expenses,
would be able to talk to even 100
people at a cost Of less than two
cents? Of course he can not. It.
costs the non-advertiser dollars
where the advertiser spends pen
MES to make his sales.
How does the non-advertiser
meet this competition. First of
all, he turns out a product of in
ferior quality AND CLAIMS
THAT CIT is JUST AS GOOD"
He never claims it is better. It is
significant that his contention is
always "that it is just as good"
He then brides the merchant to
push his product by giving him
a price that enables him to make
high profits. The result is a
greatly inferior product that is
sold at a price that is just barely
lower than the price Of the ad-
vertised product.
If the quality remained the
same the price would be from 20
to 100 per cent higher than the
advertised brand.
This is not theory. If you will
stop to consider some highly adj
vertised articles like clothes,
farm machinery and similar
staples you will recall that the
price of these articles has con-
stantly decreased while their
quality has increased.
Automobiles are another good
example. When the first cars
were manufactured they sold at
a much higher price than they do
today. The cheapest cars on the
market at the present time, quail
ity and price considered, are the
ones that are the most highly
advertised, like the Overland,
Dodge and Maxwell. If adver-
Using increases the price of a
product then these cars should
be twice as high as they were
five years ago.
But they are not. They are So
per cent cheaper. Present day
prices of automobiles prove be-
yond the shadow of a doubt that
advertising is the cheapest way
known to sell cars.
And what is true of autos is
true of every other product.
49, 1890
AMONG THE LEADERS
The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1917-03-01
AMONG THE LEADERS

INCOMPLETE reports received
l by the U. s. forest service
from sawmills in % of the lum-
Der producing states Indicate
that the numbering industry of
this state has more than kept
pace with the general increase
In lumber production in the coun-
Valdez daily prospector., 1917-12-14
Two Types Of Elephants.

There nrr two distinct types OF ele-
phants-thr African and Indian. The
former have Developed the largest ami
mails and ar" quite different from tn"
Indian type. having only four visible
toes on the rear feet. rs against Ave In
the Indian. the ears are very much
larger and the spinal ridge of the Afrl-
can shows - marked hump ar rise. be-
ginning at the hips. whereas the In
dian elephants back slopes gently
downward from This point. The Afri-
can drfirS the fircrSt sun. while thu
Indian loIrS away from II to the heavi-
est coolest shade.
The age Of the elephants IL widely
disputed. the hest calculations OF hunt
ers and scientists being admittedly
only n little more than hazards.
Sir Samuel Baker. an authority
states the average life Of nm elephant
to be about IN years. II tx exactly
known that elephants have lived In
captivity for l:n years. Saturalists
believe. however. an elephants life la
the wild state 10 br twice aS long, &C
cOrtilng 4" n recently published hook
called "rhe Elephant"
Valdez daily prospector., 1917-12-14
NOT PROMULGATED BY MOSES
Hindu Ten Commandments Are Hung
on Walls Of Theological College
at Madras.

There are ten commandments hung
on the walls Of the Hindu Theological
College I'm Madras. and while the.
were not promulgated by Moses. th''
might he displayed In every Christin,
college viii, advantage. says an ex
changr. they are:
0D Pray I" God rs soon as You ris"
from your bed. $40 u. III. (2) Wash
your body and keep your surroundings
3 30 II. III. (3) PROSTATE
Yourself before ynnr parents or guar
dams. and fake good rXcrcise-5 10
g 30 II. IN. az Prepare well your les
sons-6 40. Q n. M. tl) Attend school
regularly and Ilinrtually. and do the
school work properly. CO. Obey and
respect your trarh"rs. and the teach
ers Of the other Glasses and other re-
spectacle persons. CO Read till =
p. m. Mt home. (s) Pray to God and
20 to bed--9 y. IN. to ; II. IN. 10y Keep
good company and avoid had company
(1W Practice righteousness at all
times.
Valdez daily prospector., 1917-12-14
Only Rubber-Produeina Plant.

Successful attempts have been made
to bring untrr profitable cultivation
the desert rubber plant. g,iayule. The
wild shrubs have long been collected
In great quantities in Mexico, and the
rubber, which grades much lower than
para. Is extracted by such simple pro
cesses as to- make It's production very
profitable. The task of the developing
methods OF cultivation. says Il Carl--
gle institute report. has now been sue
cessfully accomplished by DIR. w. K.
MacC allum. who. In making n genetic
analysis Of the plant, has found. that
it includes several elementary species.
which dc not readily interbreed. Stud.
les Of the plant have been made at the
desert laboratory. Tucson, while In
the same neighhorhoOd a company has
purchased 1900 acres Of land on which
to establish guayule culture. This IL
The only rubbsr-producing plant grow
Ing within the borders Of the United
States.
Valdez daily prospector., 1917-12-14

THE broadsides of invective hurl-
ed at the administration for its un-
preparedness in the present war, is be-
coming wearisome to the citizen Of
legal age who remembers how won
derfully and fearfuly' the Colonel tore
up the army during his administra-
ton. Statistics show that during
Roosevelt's term the army fell on to
a fewer number of men than at any
time for years. The Colonel was more
in causing army chargers to be fitted
with snaffle bits, or tapederos placed
on the stirrups, or endurance rides
for officers. than in building up an
efficient organization for war pur-
poses. Roosevelt was president for
nearly eight years, yet President
Cleveland and President Wilson both
gave a larger number of battleships
to the nation, and raised the army to
greater state of efficiency. An an
alysis of the situation shows that
President Roosevelt did nothing to-
ward larger army and navy. and is
doing nothing now to help matters by
telling of the mistakes of his superior.
Valdez daily prospector., 1917-12-14
THE EIGHT PER CENT TAX ON
SALARIES

1t is hoped Congress will immedi-
ately present bill striking out of the
taation bill the levy of per cent on
salaries in excess of six thousand dol
lars. This particular tax is a tax on
. energy and ability. 1t is a tax which
imposes a double burden on the sal
aried man and 1t is tax which eli
inmates a certain selected class from
its operation. 1t is absolutely IMAM
erican. 1t is unnecessary. unjust. un-
equitable and should never have been
imposed. HSk es the man without
capital. WHO'S income is derived from
fixed investments or inherited invest
ments. 1t distinguishes the Congress
{ man and the government worker
from the man in the mine. the fac
tory. the shop, the law Office or any
other profession or business.
The Congressman is exempt. the
Government employe is exempt, and
no matter how much he may receive
he is not taxed 8 per cent on all in
comes over $4,000. There is no rea-
son why the Congressman should be
excluded. because $500, his NOM
-inal salary. does not represent his
income, and even if it did. it seems
strange that Congress should delib-
erately exempt itself from tax
which 1t imposes on others. Congress
does many foolish things, but this
appears to be the most foolish and
ridiculous. because it invites the at
.tention. of the country to the power
of congress to exempt itself from bur-
dens it imposes upon all others.
1t is dangerous to make a tax UNI
popular, and it is dangerous to ex-
cite the resentment of the people.
That is precisely what this special tax
of 8 per cent on salaries has done.
The elimination of the Congressman
-excites resentment. and the double
burden imposed on the salaried man
in contrast with the drone who does
nothing but receive his income from
investments of his father, or possibly
of his grandfather, Ii also an element
that makes for resentment.
Congress should promptly remedy
this situation and remedy it by strik-
ing out the tax on salaries In excess OF
$e.OO0.--Ameriean Industry in War
Time.
Valdez daily prospector., 1917-12-14

ground In the verdun sector, and have
made no gains on any Of the present
war fronts. 1t is true that Rumania
and Russia have opened their boun-
daries to the invader and are frater-
MIXING with him ,tora more or legs 81
tent, but Russia was out Of the war
in any case. and 1t were better to let
her shift for herself from now on than
to be forced to feed and clothe her
immense population. The German war
feet is confined to a narrow area in
the Baltic Sea and the Gulf of Both
ria, while the submarine menace is
gradually diminishing. Each day sees
more of our soldiers In the trenches,
and millions more are preparing to
join them. The immense resources OF
this great nation have hardly been
scratched over yet and when the
grasp of the speculator is torn loose
from our resources, our capabilities
for continuing the war indefinitely can
hardly be estimated. n cdTeIui survey
of conditions would lead the careful
observer to believe that the gains
made by the Allied powers were con-
siderable, while not great at any one
point. Such alarming statements as
have emanated from Senator Reed.
who is preaching German invasion,
and Lord Churchill who presages the
doctrine Of defeat, can do no real
good. The average American citizen
needs no spur to his patriotism, and
is man enough to face defeat il 1t
come. fighting to the last ditch. A
little optimism at this time Is badly
needed.
Valdez daily prospector., 1917-12-14
MANY business men expect to ac

MANY business men expect to ac-
quire pocketful of money after the
first of the year. when the territory
goes dry, without stopping to consid-
ed that it will take many months for
business to readjust itself to meet the
new conditions, even in so small
town as Valdez. Four business houses
laying off majority of their help is
bount do make difference for time.
How long depends solely upon our
citizens themselves. II they accept
conditions as they find them and make
the best of them, realizing that John
Barleycorn has gone to stay. matters
will shape up quickly: on the
other hand a disposition to get re-
venge on those who voted the terri
tory dry, will prolong the business
chaos indefinitely.
Valdez daily prospector., 1917-12-14
HE WAS NOT TO BE oUTDoNE
Roosevelt Would Not Allow Magazine
Wrfter-sportsman to Tell
the Biggest Yarn.


Colonel Roosevelt yayp n luncheon
In his New York office one day to a
company Of young magazine writer's.
These young writer's had had many
adventures. and they told the colonel
many Interesting stories. One. how
ever. a sportsman. drew the long bow.
After the SPORTSMAN had drawn the
long bow rlmnst to the breaking point
10 warn about hippopota,nus. Colo
mel Roosevelt fixed his gIttrring eye
glnsses on The criminal and begun:
LET IN" tell you an experience Of
my own. my boy. an experience almost
ns Incredible es yours. In 9S was
shooting grizzly bear In the Rockies. 7
tracked grizzly to a high peak one
day. ! advanced toward Il along the
edge of n r-"'ipice roo feet high. Get
ting go"h shot at last. let drive.
INT missed. The bear came for me
then like lightning. took aim again.
Int as was abont to- Are my foot
slipped. fell. and my gun dropped
and rolled over the procipice. Their"
lay. unarmed and helpless. and the
maddcncd grizzly not six feet away"
Here the colonel paused and took
sip from tn" tail glass Of milk--milk Is
his favOritn hevrragr--befOre him.
The mendncious young man frownpd
impatientiy.
"WPll? he said. well? Go an.
What happenrd?"
The colonel. looking him calmly In
the eye. replied:
"ThP grizzly dpvOured me-"
Valdez daily prospector., 1917-12-14

AMERICAN tanners, in convention
at Chicago, say that the only way In
which prices of shoes can be brought
down, is for the government to han
die the problem, just as it Is dealing
with bread prices. Two delegates in
timated that prices of from $40 to
$40 for a pair of shoes "were made
for the sole reason that the seller
thought he could get those prices,
according to a dispatch.
Valdez daily prospector., 1917-12-14
WOMAN suffrage won in New Yor

WOMAN suffrage won in New York
State on November by about $4,000
ma jority. In New York City the vote
was 334.O11 in favor and 241.3l6
against, a favorable majority Of 3d.
692. In the State outside the major
ity in favor was very small. probably
less than $500. Buffalo gave fav-
orable majority of 1000, and similar
results were obtained in large cities
with exception of Rochester. 1t was
consequently the big cities which car
ried the day against adverse rural
majorities. New York becomes the
twelfth State to grant women full
suffrage.
Valdez daily prospector., 1917-12-14
OPTIMISM NEEDED

WE can hardly believe that the at
fairs are in as serious condition with
the Allies as Lord Churchill, British
minister Of munitions. who Is also
something of an alarmist OF the
Roosevelt type, would have us be-
lieve. The Germans have taken back
but little Of the ground taken from
them at Cambria: they have lost
Valdez daily prospector., 1917-12-14
Some Information.

"Sedentary work." said the lecture"
on physical torture. tends to lessen
the endurance"
TN other words" butted In the smart
aleck, "the more one sits the less one
can stand"
Exactly" retorted the lecturer.
land II one lies great deal ones
standing Is lost completely."-Judge.
Valdez daily prospector., 1917-12-14

THE little town Of Iditarod on the
Iditarod river with a population given
as 1875 has one of the best newspapers
in the north. 1t Is a five-column quar-
to, with a tremendous amount of ad-
vertising, showing that the citizens
of the interior camp are loyal to their
newspaper.
Valdez daily prospector., 1917-12-14

GYPSY SONG.
GYPSY, gypsy. gypsy,
" Can't you hear the call?
South, the sap IL signing
Thro~gh the timber tall!
Romany IL crying.
Come and leave II ALI"
DOMANY Of olden,
:. ~ Glad and ,Sypsy CLEANS!
Il DaRodils are golden
Y 6yytne silver streams!
'Cansyou be behoitien.
Save alone to dreams?
MOULD you wait to weather
Dust and dark and drought
& .iy love can tsther-
Kisses on the mouth!
You and l together
Springtime on the south!
GYPSY, gypsy. gypsy.
~ SpringtonIs walks with me
Where the sap is turning
Sunward! Are YOU free?
For We seek the burning
Camps Of Romany!
-kadra Aaysi.
Valdez daily prospector., 1917-12-14
PEOPLE viii Think.

"What did they do with that &C
cused ,Ofiicial?"
g, pending a hearing. they have sus.
pended him without prejudice"
Looks to, me like another sample Of
"Ehf" -'' '1ti ''ils' -.
'asuspendins . man. without pss,u-
dice" -. - -. .
Valdez daily prospector., 1917-12-14

Just received a new line Of Pyra-
In Ivory suitable for Christmas gifts
at the Valdez Drug Store. tt
Valdez daily prospector., 1917-12-14

The Moose Band will hold their
regular Friday night practice tonight.
Valdez daily prospector., 1917-12-14

A complete line Of nugget and ivory
jewelry, watches. diamonds. etc, at
the Valdez Drug Store.
The Nome daily nugget., 1917-09-19
BRITISH RED CROSS
 DISTRIBUTES READING MATTER

British soldier is fighting. Malta receives 1000 per month, Basrah 5000 Alexandria 5000, Solonika 1000 and even units in East Africa, Italy and Russia are supplied. The Admiralty requested the library to supply every sailor Tn the fleets with book.
 Urgent summons often are received and when Gallipoli was filling the hospitals a cable message came send 25,000 books at once, light and good print. Tho other day a request came from Boulogne and within an hour and half, 5000 books had been sent in response.
The Nome daily nugget., 1917-09-19

able, and an amazing light has been thrown on the matter of best sellers. For away into the millions scars the demand for Nick Carter detective stories.
 Every hospital in Branch, of which there are some 290 receives par eel of 13O books every three weeks. Poetry is very largely in demand and ranges from Shakespeare to modern living poets. The Colonial soldier has an insa table curiosity and his chief demand is for the Encyclopaedia Britannica in 40 volumes. No de mand is refused whether 1t be for the latest handbook on oil engines, theo- sophy, poultry farming or boxing.
 These parcels of books, go forth to all parts of the world wherever the
The Nome daily nugget., 1917-09-19
B|SBEE;; PICTURESQUE
 FRONTIER TOWN

largest lock box postofiice in the United States as practically everyone living within the corporate limits rent boxes at the postoffice. The only way the houses could be numbered would be to start at the poStofflce and number in all directions as there are no system of streets or cross streets.
 Tombstone Canyon, Brewery Cullen, O. K. Avenue and Tintown Trail are among the leading streets while Quality Hill, School Hill, Art Hill and Tintown are among the best known sections of the city. Bisbee, Lowell and Warren are in fact, one town strung along lower Tombstone Can yon and it was along the Canyon road that the 11Gs alleged I. w. w. sympathiZers and members were marched to the Warren baseball park before being NdepOrted
The Nome daily nugget., 1917-09-19
Associated Press Correspondence

BISBEE, Ariz. Aug. 25-(By maiD This mining camp town, which has attracted so much attention recently because of the labor and I. w. w. troubles here, is one of the most unique and picturesque of the old mining camps of the southwest. Found led by old time prospectors who followed Ed. Schiefflin, Warren and other pioneers into the COchIse coun- ty mincralizcd district, Bisbee is built on top of a half dozen red hills and along the floor and sides of as many more guches. The houses are perch ed on high knobs, or built one above another on the sides of the gulches.
 Because there are no streets cross- ing at right angles in the town, there can be no block number system of numbering houses and, as result, the Bishee postoffice ls said to be the
The Nome daily nugget., 1917-09-19
Juneau Establishes New Maii And
 Passenger Route

tion of Juneau is arranging for steam CT service from Juneau to Port of Island, calling at Tyee, Washing ton Bay, Pillar Bay, Port Conclusion, Port Armstrong, Little Port Walter, Big Port Walter, Red Bluff Bay, Warm Springs Bay, and other points Mail service for these points has been reccomended by the Superintendent of the mail service, and it is expect ed that it will shortly be installed
The Nome daily nugget., 1917-09-19
LADIES' AND GENTT EMEN:

The best guarantee you can have for successful issue of your clothes is to patronize an old established house; a house that wants you to come back and be their permanent patron.
 Such a house is the Nome Tailoring Co.,, we make alterations.
 We do cleaning, pressing and re- pairing. We make suits 10 order. We appreciate your patronage.
The Nome daily nugget., 1917-09-19
Labor Needed At Juneau

According to Juneau papers, E. l.. Thane, in an address to the Mer- chants Protective Association at Jul Gastineau Company can use 400 more men and the Alaska Juneau and the Trcadwell also want men.
The Nome daily nugget., 1917-09-19
Associated Press Correspondence

Opposite Marble Arch stands the home of Lady Battersea, which in pre-war days was the center of social activities. Now it is the headquarters of the Red Cross Li- brary and is run by Mrs. Gaskell and an army of voluntary assistants. The house is packed with books from floor to ceiling, they cover the walls, are piled up on tables and shelves overflow into the servants quarters and even into the stables at the back of the house.
 Nearly 50,000 books week are sent out to all parts of the world, and, in addition to gifts, 100000 books and magazines. are purchased monthly. The tastes of the soldiers are remark
The Nome daily nugget., 1917-09-19
Read Today's News Today In the Nome Daily Nugget
 Price $2.00 per month.
Dredging Of Bar North Of Juneau

It is stated that the War Depart ment has authorized the dredging of Canoe Pass, which is on the direct line west of the parallel with the Gas tineau Channel This swould permit fishing boats to enter Juneau from Cape Spencer via Chatham Strait without having to go around the south end of Douglas Island, also shortening the route to Eagle River and other mining and agricultural districts by about 30 miles.
The Nome daily nugget., 1917-09-19
BENEFIT OF THE RED CROSS

Midnight Sun Rebekah Lodge No. 3 will celebrate their 66th Anniversary of the founding of the order in America by giving an entertainment and dance. All expenses to be paid out of the lodge funds. Gross pro- ceeds to go to Red Cross. Admis- sion 50 cents
 Tickets may be purchased from the members Eagle Lodge Room Thursday September 10th
The Nome daily nugget., 1917-09-19
New Auto House At Juneau

The l.. F. Davis Motor Co. was re- gently organized at Juneau and taken over the automobile branch of the Union Iron Works. The new firm
 Il handle two distinct lines of busi- ness, that of selling and repairing and attending to the needs of Juneaus mosquito fishing fleet.
The Nome daily nugget., 1917-09-19
Manager In Alaska

MT. J. l.. McPherson, Secretary and Manager of the Alaska Bureau, of the Seattle Chamber of Commerce, left on August 27th, for his annual trip to Alaska, to be away several weeks.
The Nome daily nugget., 1917-09-19
Commerce Figures

Figures of Alaska Seattle com merce are no longer available. due to inability to get figures from Seattle collector Of customs. because of war conditions.
The Nome daily nugget., 1917-09-19
Brook Trout Shipped-Juneau

It is reported that on August 18th John Penglaze marketed his first shipment of brook trout from Oliver Inlet. selling his catch of 15O pounds at 15. cents a pound, to the Glacier Fish Company, for shipment to the states.
The Nome daily nugget., 1917-09-19
WEATHER REPORT
 D. $ Weather Bureau.

September. IS, 6 D. m. Tcmparature-MaX 40 Min. 2I. Baromcter-297S3 inches. Weather Cloudy. Wind NV. miles per hour. prccipitation-None. Following arc the lowest accorded emperatIres for this year and last on the days designated. The minus sign before n number means below zero
The Nome daily nugget., 1917-09-19
ALASKA
 NOTES
Juneau Bakery To Close

Negotiations for the purchase of ; Graffs Bakery, Juneau. are under. way-Mr. Graz retiring from busi- ness
The Nome daily nugget., 1917-09-19
Saw Mill At Nenana

The Alaskan Engineering Commis- driven sawmll at Nenana.