South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-01-19
AID MEN OBSERVE
FOUNDERS NIGHT
:. S. DobbS, Coco Cola Man,
One of Local Clubs Organ
izerS, Principal Speaker.

Founders night OF the Northern
Indiana and Southern Michigan Ad-
Sell league. celebrating the sixth an
niversary OF the founding of that
organization ina January 1911, was
held at the oliver hotel last night
and was marked by program hav-
ing few rivals during the league
existence Practically the entire
membership was present az the at
fair. which was preceded by din
ner. during which music was fur
rished by the Messick orchestra.
and vocal selections were rendered
by the Misses Ray and Lillian CO.
hen.
g. S Dobbs. sales manager and
director Of the Coco Cola company
OF Atlanta. Ga. and the former
president Of the Associated Adver-
Using Clubs of America, who helped
organize the local league, was the
principal speaker Of the evening.
John DE Haven, a charter membe
Of the association, was the toast
master and started the evening =
program by telling Of the organi-
zatiOns birth and reading the min
ufes Of the first session.
"Reminiscences Given.
"Reminiscences Of the night that
the league was organized were given
by several Of the charter members,
among them being &. \. Fassett
vino read "a toast 10 John MERRIAM.
who was responsible for the start
Of the league. r. G.. Stahly and
samuel +. Spohn. the latter Mayor
Of Goshen, and both OF them char
ter members. also gave brief talks.
IN which they told of TIE league S
birth and the progress and growth
made D. the organization. Anoth-
er charter man. John T. Earl of
Mishawaka gave a short address
and two other charter members.
James A. Bell of Elkhart. and W.
r. Emery OF Chicago. both of whom
we're una Die 10 attend the aHniver-
sary. sent letters which were read
by the POSTMASTER.
J. r Lathrop, city planning eX-
pert who is in South Bend con
Quoting a planning exhibit, also
spoke before the league explaining
his mission and what IT will mean
% the city.
Likcned To University.
Mr. Dobbs, as the speaker of the
evening Iikened the Associated Ad-
vertising clubs TO university
wherein the members were educat-
"a 70 become bigger and better
business men. thus proving boon
% the nation as well as 10 them
selves
six years ago" said Mr.. Dobbs,
when / met 90 men i'm this same
-1otel and helped organize this spIerl-
lid body, / accomplished one thing
that would repay me for the two
YEARS that was the head of the
Associated Advertising clubs.
Education is the thing in adj
,ertising now-and SO important
mas this become that over so uni
ersities in the country have adopt
I'd such a course i'm their institu-
ions The advertising man of old
aid that an advertising man was
BORN: but even these men are now
willing TO admit that he becomes
proficient only through education.
Next tn Christianity.
Next 70 Christianity there is no
influence in America that is doing
more for humanity than the adver-
Using clubs are doing. for an inspir-
alton is coming over these men 20
become bigger and better business
people. and by doing SO they will
help the public and themselves"
Speaking of the advantages 10 be
gained from attending each session
# the Ad-Sell meeting he stated
hat at every meeting there would
ne some things worth while and
that each member would he the bet
ter for attending Especially the
,oun< members can gain much from
attending" he said, and if the
speaker is local man, 50 much the
better. for ne will no doubt be IN
touch with the local conditions that
exist and will thus prove of great
help.
Every member OF this league
should be proud of that fact and
the more ne puts into 1t the greater
will be his reward. And at the