The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1917-09-02
ALARM Over lack
|E0||f|'''fu||E|l| NEEDLESS
Expert Gives Advice on
| Gasoline Economy, Point
! ing Out Importance Of Au-
! tomobile Business Now.

Those men who say automobile
dFiving sheyld. be discontinued because
Easoline Ia being used iii excess OF
present production. are going too far
They fail to take into consideration
to Importance Of the motor car in
the life OF today as an agency Of eff
cheney and economy. They ignore cer-
tain important developments designed
to fnrestall shortage in fuel over which
there has been much needless ALARM
says Percy Owen, president of the Lib
crty Motor Car company.
Nobody. is more in sympathy than
with the idea of making OUR gaso-
line suprH go rs far as possible
much further, in fact. than ever before
for these are unusual times, and the
demands upon the producers of fuel
are greater, than ever before. There
are other ways. however. Of securing
the desired results besides asking au-
tomobile owners to give up their cars
.The automobile today is Il neces
stty. Why consider 1t a luxury? Take
aQtom0biles out of thc business day
and back we go to the days of ORR
grandfathers-and unfortunately VIC
don't 20 quite so conscrvativcly as
grandfather did.
1.-THE saving in time made each year
by the automobile in business would
pay the Liberty Loan.
tsaIt.is,tr that the demand for fuel
ain Increasing In view Of the growing
demands OF the government ut this
I e for :. cars, trucks. airplancs and
Increasing. number of cars and
|, .,';S THAT are going into the service
OF : iva,e owners. The larger demand
TO. ucl, however. will simply stimu-
latt; greater production by opening
wella now capped, by Increased inn
ports from the Mexican fields. which
up to now have been worked to only
a'sman fraction of their capacity. and
by the more rapid installation OF
cracking processes by means OF which
larger percentages of gasoline can be
obtained from crude oil. Each year
has seen cars designed to give more
miles to the gallon of gasoline than be-
fore. In the present war times / be-
lievo- that automobile owners can help
by tabooiDg all needless trips. That
would help greatly. They can also
help in other ways, such as shutting
OF the motor when leaving the car for
n time. driving sanely, banishing So
called JOY riding and keeping the car
buretor adjusted always at a point
which will secure pthe greatest econ
omy.
$50 much for the mOtorist. AS for |
automobile engineers, carbnretor man |
ufacturers and fuel scientists and pro- |
ducers. it is only fair to say that they /,
have not been asleep. Several years |
ago they saw the ACCESSIBILITY of maxi |
ing the fuel supply go further in view |
Of the certainty Of inGTcased demands, |
and they have made great strides in |
working out the solution OF this prob |
lem.
LAS an evidence Of the cooperation |
of the automobile manufacturers are |
giving the fuel producers, the en-
glneers of the Liberty company after |
exhaustive experiment have added n
perfected device which enables our |
product to use lower and cheaper |
grades of fuel, at the same time great |
est efficiency. SO YOU see we are do |
ing our share to help conserve the gas
olinc supply. AS for the owner. he |
saves money by using a cheaper grade |
Of fuel.
Vet MS not say. Don't use motor |
cars Let us on the other hand de- !
watching to see that we get the !
greatest efficiency from our gasoline |
at all times. Realizing that the more |
We use motor ears in business the more |
We are assisting the economies OF time |
and labor and so, are assisting in the |
common cause"