Norwich bulletin., 1917-09-01
Next Liberty Loan Campaign Oct.l
TIME SET TENTATIVELY BY
 STATE DEPARTMENT
IT WILL CLOSE NOV. I
Indications Are That the Next Offer ing Will Approximate $3,0OO, ,oO0,OOG Question of Advertising Under Consideration.

Washington, Aug. 31.-The opening of the next Liberty loan campaign has been set tentatively by the treasury department for October l. Subscrip- ton books will close November 1, un- less the programme is altered
 The amount, the Interest rate, the denominations of the bonds and other details will be announced after con- greSS d1SpOSeS of the pending bond bill.
 Will Approximate $s,ooo;ooo,ooo.
 Indications are that the next offer ing will approximate $3,OOO, 900. 900. Whether 1t will be advertised by the government through paid newspaper retary McAdoo said tonight the cost or such an undertaking would exceed the appropriation now available for the purpose. He added that there would be no action until more lighe had been received as to the cost of an effective advertising campaign and until congress had decided what amount will be allowed for advertising for future issues
 Under the war revenue bill, passed last April. $7,000.000 was made avail able for expenses of floating S5,0oO,- 100000 in bonds and $2,00O, ,00, 900 in short time certificates of indebted ness. It Is reported that about half already has been dfsbursed in connec- tion with the fotation of the $2,00o,- 0OO,OO0 liberty bonds first offered and the certificates of indebtedness put out in advance of the loan
 In announcing the tentative program for the second campaign, MT. McAdoo appealed to Liberty Loan committees to perfect their organizations and pre- pare for the next campaign by gettfns, in touch with the various federal re. serve banks.
 Matter of Advertising.
 The secretary's statement regarding newspaper advertising said:
 There seems to be an impression that the treasury department in the for free advertising. or paid for ad- vertfsing in some papers and not in others. That Is entirely erroneous. The treasury department did not ask Using, because I realize that the only profitable commodity is advertising space and that there are many papers which are not able to view of the high cost of print paper.
 Newspapers Were Loyal.
 Newspapers and press associations loyally co-operated with the govern ment in the first Liberty loan. News and editorial columns were devoted most generously to the issue. They carried it's message into every home and deserve great praise for their ser vice of patriotism The people of the country want to know the financial needS or the government and the de- tails of the issues of bonds. That Is news. This information was given to them in the most comprehensive form possible, and the newspapers and press have the satisfaction of knowing that they contributed i'm neasurably to the success of the loan. Success could not have been accom- olished without their aid and cooper ltion. have no doubt that the gov srnment will have the game genuine sfrom them in their news and editorial columns in connection with he second issue.
 "A Serious Problem.
 "The question of paid advertising serious problem for the government. The value of such ad- cannot be doubted, and if he operation could be governed by he same considera t1ons as those which determine the action of private en- erprises, 1t would be much simpIified 4 private enterprise may advertise in ! selected number of mediums most Isefu1 for its purposes and may con ro1 its expenditures for that purpose without any limitation except its own lesires or ability to pay. If the gov ,rnment engages in such a campaign t must advertise in every newspaper md periodical in America without dis all must have equal reatment,. and should have equal reatment."