New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-15

Now, if Bishop Bell would, in the
guiding light of these few Indications
reexamine the local Hearst columns
with a little less trustfulness and lit
tie more care he might perhaps be
moved to write to the editor OF The
Los Angeles Examiner another letter;
and if Hearst won't publish it The
Tribune will.
Tie one editorial which caught
Bishop Bell was by no means enough
for Hearst sufficiently to praise Hearst
in. The Examiner further commends
itself in these terms:
Money doesn't get a place in this
The Examiner) family. Advertise
ments which do not ring true adver-
tisements Of whiskey, or of habit-form-
ing drug nostrums, or of fake invest
ments, are excluded
Then up speaks Herbert Kaufman,
one of Hearst's most valuable contrib
utors. and has his little laugh in, and
maybe at, Hearst's columns (for Her
bert's type explosions are mostly bluff;
he really has a private sense of humor)
to this effect:
advertising never before offered 40
much protection to the consumer"
What protection does the consumer
who reads the Hearst paper get, unless,
/ indeed, bitter experience sharpens his
/ instinct of self-preseIvation Through
that Jungle of medical, financial, spir-
itual and moral fakeries no man could
pass in safety, unless, like Bishop
Bell he walked with his eyes tightly
closed. Even the Hearst claim that he
does not exploit habit-forming nos
/ trums 10 not strictly true, for he ad-
vertises that dangerous heart depres-
SAINT, Anti-Kamnia, whose chief compo-
nent is listed in an official government
publication as habit-forming drug.
Money doesn't get place in this
/ family" boasts Hearst's Examiner
Which inspires wonder as TO just what
influence does open the Hearst columns
/ 10 these man-traps. There must have
( been some powerful incentive, for ex-
ample, to persuade Hearst's local paper
to violate the Federal law by publish
Ing the Valeska Suratt quackery in the
euise of editorial matter. Further, II
is possible to follow the trail of the
advertiser Whose money is so scorned
by Hearst) even into the news columns
proper.
| Just before my visit TO Los Angeles
there arrived Mr.. Willis Sharpe Kill
mer, of Binghamton, n. Y. Just after
Mr.. klmer's arrival there appeared in
MIR. Hearst's Examiner, on the so
ciety page" half-column article on
/ Mr.. Kilmer, conceived and executed in
a pleasantly hospitable spirit. 1t re-
cited that he is the owner of The Bing-
hamton Press, that he is breeder OF
blooded horses, and that he takes a
leading part in the political and social
life of New York" The first two counts
are doubtless supportable by sound evil
dence. As 70 Mr.. Kilmer's social and
political estate the records are scsnty.
He has been favorably mentioned,
am informed, in Town Topics, and
he was once cited by well-meaning but
| inexperienced friends as Congress
sional possibility. These matters are
of slight consequence. The striking
and conspicuous feature of the Hearst
papers social half-column lies in wha,
1t didn't say. From one end of this
country to another Willis Sharpe Kill
mer Is known to every newspaper pub
| lisher-and to none better than TO
Hearst, whose Golfers he enriches by
many thousands of dollars ycprly-as
the proprietor OF that notorious alco-
holic fake kidney medicine, Swamp Root.
Yet Hearst's Los Angeles paper, eager
though it was to exploit Hearst's gem
erous advertiser, wholly ignored Mr..
Kilmer's one clear title to fame. II
| never so much as limited az his con-