Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-01-14
PROGRESS OF AUTO
TRADE IS AMAZING
ollier, Affiliated With Indus
try Since Inception, Mar
vels at n. Y. Show.

Being thoroly dyed wool
automobile man, / am naturally en-
ihusiastic about an automobile
shows said l.. j. Olllor. yice-prcsi.
dent ana director Of sales Of the
Stndebakor corporation. who was one
OF the leading figures Representative
OF the Industry at the New York au-
toHobllc show last week But" CON
uhued Mr.. ollIcr Il really thing the
aHoW AT iraud Central Palace was
simply wonderful
The progress that has been mazda
III the automobile industry. as OK
empliiied by the magnificent displavs
OF the many models at the New York
snow, was truly amazing. caunot
HtIp nut marvel at the changes inst n
Few years have made.
was about fifteen years ago that
rode down the streets OF Chicapo
III an automobile Of the early typc. II
,attIed ana Wobbled ana made a noise
IKE truck load of castings bat I
was delighted with it, In fact sn,y
so much promise in the vehicle that b,
Iclt sure OF It's success, and q. L rons~-
quence ! have been affiliated with
automobile manufacturing ana selling
ever since.
When the possibilities OF the auto
H"pllc as factor of modern trans
portation began to be known. There
were thousands Of men all over tnr
country who saw millions i'm II. and
without capital or business resources
they commenced to manufacture auto
mobiles with as little undauruf1l
knowledge as they possessed capital.
Ihose were the days when auto
mohile knowledge was not very zen
cfaL There was an insistent demand
Iof cars and selling almost any sort
or car was easy We never worried
apput flnding customer for our cars.
Such as they were and guess we
had dozen buyers waiting for every
car we could get from the factory.
Ihen 1t took a mighty long time TO
produce car--in fact, Sudebake-
produces more ears In one day than
an the makers put together used to
MAKE IN an entire year I'm those davs.
To-day the average man has a
pretty falr working knowledge about
automobiles and year by year he he
comes more critical as his knowledge
grows greater NOu'll find the average
man nowadays talking Interestingly
about motor efficiency, transmission.
difterentials and otheA mechanical
parts. Ii is more quesson of the
ulEseSt Nalue Tor his money now and
inc manufacturer who can produce a
car that gives the biggest value is
sure To sell the most cars.
1t was not so many years ago
when the public figured automobile
value on the basis of price alone. Thov
TOOK for granted that the higher the
price the better must be the value.
those were the days before quantity
production came into vogue. and with
II the introduction Of increased ef
nciency methods in the making and
distribution of cars.
~ ct, as | look back over nv OK
perlcnceS in the automobile field,
ma the same conditions existing to-
day as they did then, in one respect.
Ihen, with manufacturers only pro-
uuclns car or so a month, IL was
case OF always waiting to make de-
iNcfy. Now, even with Studcbaker'S
tremendous production OF about one
hundred thousand yearly, we find our
selves unable to keep up with the
constant public demand for our cars.
II has gone from one extreme 70 the
other.
From what | have seen and heard
at the show / am convinced the series
* Studebaker cars Will make motor
car history, II is one more Stude-
baker design that fixes new standards
OF value-that gives to the public "A
new conception OF motor car worth
at popular prices"