New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-15

nection with the patent medicine bust
ness. Possibly-just possibly-Mr. Kill
mer didn't wish it TO. Our medicated
patents of American nobility have
waned notably in public regard of re-
cent years. The whole affair, however,
indicates Hearst's tender consideration
for an advertiser, no matter how dis
reputable his line of business.
To New Workers of creduous dis
position William r. Hearst is known
as Patriot with capital p. He Is
vociferous about Our Country; and
prints the flag, in colors, at the head
of his pages He does this in his
Pacific Coast papers, too, and in the
same issues he perverts his advertis-
ing to the purposes of anti-patriotism
in a manner which has earned for him
a lasting nickname.
, In San Francisco they call William
r. Hearst "The Star-Spangled Sham
mer."
Partly this is due to his persistently
subtle editorial policy of advocating
passive measures in this war, of under
mining the governments attempts to
| formulate an effective campaign. and
OF melting hostility in the public mind
to this country's allies. Partly it is
due to his attempts to make advertis-
L af
present national straits. A small but
/ significant instance is found in an ad-
vertisement carried by The San Fran
cisco Examiner in the middle of April.
when every effort was being made in
! California, as elsewhere. TO raise a
| sufficient volunteer army and navy.
I Hearst had offered recruiting office;
/ Hearst was publishing his typical
peans of self-prsise for his efforts on
behalf Of recruiting; Hearst was fill
ing his paper with clarion calls to the
| young manhood of the nation. All this
was the editorial Hearst. the clamor-
ously publc-spirited Hearst. the Star
Spangled Shammer.
Back of the campaign lurked the
real Hearst. the practical man, the
dollar-cadging promoter; and this is
! the voice of his shrewdness, lifted in
an advertisement addressed to young
job-hunters, the very class Of men
most needed in the army and navy:
| The jobs left vacant by the young fellows
who have answered Uncle Sans "calr' have
got to he filed.
II you need one of those jobs. go after it.
And do it now.
The simplest way is to insert your adver-
tisement in the Situation Wanted" columns
o. the Classified Section Of The Examiner
to-day.
Behold Hearst seeking his bit Of
loft upon the patriotism of others.
In his recruiting office and through
the editorial columns of his paper he
cries loudly to the young manhood Of
/ Ailf hhNlNH' tNHits tHlloNs buN Dt-
hind his hand he is whispering at
the same time: Don't be fool, Let
the other fellow go; and you pay me
/ and I'll get you his job"
Far more dangerous and farreachirg
is another form Of advertising which
has been appearing in The San Fran
cisco Examiner This is the exploita-
ton Of the Hearst moving picture
"Patria." In England and France this
film would undoubtedly have been sup
pressed long ago. if. indeed, its pro-
moter were not put on trial for trea-
son. 1t is direct, bitter and infam-
matory attack upon a nation which is
not only friendly to the United States.
but is actually an ally in the present
war. This announcement from The Ex.
aminer sufficiently Identifies the pict-
ure:
Baron Huroki. CONSUMING
to embroil the United States and Mex
leo in order to pave the way for the