New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-07
Unite at St. Louis Session in
Contributing Pages of
Newspaper Space
$50 Given for Bonds
Value of Confidence in Adver-
Using as Aid to Business Dur
ing War Is Described
BY SAMUEL HOPKINS ADAMS


st. Louis. June 6-Organized adver-
Using got behind the Liberty Loan with
a will to-day While it was about it
it also gave the Red Cross d powerful
boost. All came about at the open
joint session Of the Associated Adver-
Using Clubs of the World this after
noon, with William II. Rankin as evan
ge!ist and subscription raiser for The
Liberty Loan and Festus j. Wade act
ing in like capacity for the Red Cross.
The various clubs were united 20
contribute TO the extent Of their re
spective abilities, purchasing so many
pages Of newspaper space, to advertise
and thus raise money for the two pa
triotic enterprises. For the Liberty
Loan the Quincy, ILL.,, advertising club
was first in the field with three pages
Atlanta gave thirty-tive, Cleveland a
like amount, Detroit came forward with
sixty, Minneapolis with fifty, New York
with twenty-five. Chicago with the
same number and others with smaller
contributions until more than $50
pages had been promised
For the Red Cross, Chicago led with
thirty-tye pages, and Joplin, Mo, was
second, with ten. The total was about
100 pages.
Vigilance work was the topic at the
morning general session of the A. A.
{. W, with Lafayette Young, jr., whose
newspaper, The Des Moines Capital"
is one Of the cOnspicuously clean
dallles o. the country. IN the chair
The programme included THE Cash
Drawer Value of Advertising" by Pres
ideEt Merle Sidener. chairman Of the
National Vigilance Committee; PRO
tect.ng It." by Secretary II. J. Kenner.
and Abusing IT," by Special Counsel
Richard II. Lee.
The other speakers paid a warm trib-
ute TO Mr.. kenner, whose retirement
from the secretaryship to go into bust
ness was announced. No man in ad-
vertisng work to-day has done more
than Mr. kenner in influencing the adj
vcrtising world toward better standards,
and no man has tackled bigger game
among the crooked advertisers with
ateadier courage. Announcement was
made that his place would be taken by
George VI. ilusser, formerly secretary
Of the Kansas City Advertisers Pro-
tective Bureau, which has done notably
good work IN the vigilance field.
Mr. Sldoner said:
The cash drawer has never before
been so important as this year. II is
Of comparatively small importance IN
this crisis, whether the business man
makes money for himself II is Of
- Z,
money and maintain his business at
full standard in order 20 help the gov
eminent carry OF the war The bust
ness Stacker is going to be as thor
oughly despised as the military
Stacker.
Never has there been such need Of
confidence in advertising. Misleading
and deceitful advertising to-day is
nearly reasonable, because bad adver-
Using creates distrust of business and
frightens dollars out Of circulation at
a time when our greatest danger lies
in the temptation TO hoard money"
Secretary II. j. Kenner was enthusi-
asticaly greeted. After describing the
good results of better business build
ing in various cities and pointing out
that where advertising vigilance work
is done advertising shows a definitely
increased pulling power per dollar eX-
pended. Mr. Kenner said:
practical truth work will succeed in
the future as in the past II has shown
efficiency in organization, accuracy in
investigation. helpfulness TO adyert.s-
ers, fairness TO mediums, vision in edu-
catlonal work, defniteness in its legis-
lative programme. This movement will
L. q. 90.
truth and worthy To carry the great re
sponsibilities OF war or peace which
the economies Of business will impose
upon it,
The last speaker of the session was
Richard H. Lee. His address was the
most popular and enthusiastically re-
ceiyed feature of the convention thus
far. If Mr.. Lee had a set speech, he
happily forgot it and devoted his time
land much more than his time. for
the audience would not permit him to
stop when his allotted period was over
in describing his experiences as coun-
sci of the vigilance convention in run
ming down rumors Of offenders against
honest advertising. such as Al. Bid
we'll, the auto supply crook, recently
convicted: Emerson Motors and others.
Inc following nominations Tor VICE
president representing the geograph-
ical divisions under the new constitu-
ton were made:
District l-George W Hopkins. vice-presi-
dent American Chicle Company.
District . Charles ". Meers. advertising
manager Winton Company. Cleveland.
District g. +. 7. Meredith publisher Sue
cessful Farming" Des Moincs
District A. g. Newiyer business man
aver THE New Orleans Item.
Distric; 3 G.. Harold Powell. general man.
aver California Fruit Growers Exchange,
Los Angeles.
District william &. Rook. president
Canadian Home journal" Toronto.
d. William c. Darcy, of St. Louis,
was nominated for president Of the A.
A. c. W. and San Francisco was named
as the convention city for 1918, with
out opposition.