Deming graphic. (Deming, N.M.) 1903-1948, 1917-01-12
ElUFS0N GETS BOUQUET

Recently there came, on request.
from Deming, n. NJ, a picture of
window trim that is above the aver
age in point of merit. The trim was
done by \. p. Elufson, for J. 4. Ma
honey, Inc.
The background for this trim was
especially done, the sky being in blue
gradually shading to gold AT the hori-
zon. The horizon was broken range
OF mountain tops far in the distance.
Tms background was painted on an
inexpensive bii of mbleached muslin,
which had been given q coat of white
sizing. and was almost wholly void of
detail. In front of the background
was q ut-out painted on wall board
resembling rocks, and on top of these
rocks were autographed figures as
shown IN the picture. The cut outs
OF the Winchester company played
an important part IN this trim. The
two. hunters were made to appear
more natural by making camp fire
between them. This was done by
using some burned wood and red
lighting effect. There were trees
and rocks and sand which completed
the picture. Then in the foreground
taking up only small amount of
spnce, was a fine display OF hunters
supplies There is Just one article in
tins TRIM that is not within easy reach
OF every sporting goods dealer in the
country. and that is the background.
Painting u background is not such
big task for the man who has a little
knowledge of the value of colorS and
enough nerve 10 try. and the average
trimmer is willing To do one when
necessity calls. But the de; Ter who
trims his own windows often gets the
job done ms quickly as possible and
with the least possible effort He sell
dom takes the time to do special
background, or to even try to do one,
when as matter of fact. the back
ground j. one of the most essential
features of any trim devoted TO hunt
ing equipment.
This Emfson ,rim. away down in
New Mexico. is one that would be n
credit To the stores of larger cities.
Ii was built in a window with plate
glass on three sides of it, and afford
ed but little opportunity to hide any
of the imperfections from the gaze of
the public. There was to be no peep
ing behind the scenes and the rock
cut outs rendered splendid assistance
along the sides. In order that the
scene he made more effective n
strong electric light was placed be-
tween the rock cut-outs and the
background, thus making the sunset
seem the more natural.
The Mahoney store j. one of the
many big general hardware stores of
the Southwest where every hardware
store handles supplies for the hunter.
The store faces two streets, with a
long frontage of plate glass on either
street. The windows are always at
tractive, and there is seldom a time
when the equipment of the hunter Is
not found on display in some of the
windows; this in spite of the fact
that Mahoney handles all lines of
hardware including house furnish
ings, paints, stoves, windmills,
plumbing. etc. Hunters supplies are
always in demand in and around
Deming. aud hunting window al
ways holds great deal Of interest
for the patrons of the Mahoney
store. The individuality of Mr.. Eluf-
son in building windows is distinc-
tive, and shows considerable pains
taking care in their construction. He
goes on the theory of the proverb
that whats worth dom is worth
dom well."-The Sporting Goods
Dealer, January, 1917.