Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1917-02-12

Firmly convinced that paid publicity
pays, that modern business methods are
the only ones for the Young Womens
Christian Association officials and
committee members OF the Y. w. G..
A have sent TO the Star-Bulletin let
tiers expressing appreciation OF the
: part this paper was able TO take in
the work Of raising the budget fund
required for the association in 1917.
Before the recent Embarrassing cam
paign, which has just been concluded
with an amount raised substantially in
excess OF the sum that had been de-
termined as needed TO conduct the
work OF the association, officials asked
into consultation editors and business
manages Of the daily papers. The
newspaper men advised the ladies that
10 insure success campaign Of paid
advertising in addition TO the ordin.
airy publicity which the papers have
always gladly given to the association
and its work and also in addition to
the usual methods employed in fund
raising was required. The ladies were
told that IL such campaign were un-
dertaken IL could be practically guar
aAAlCCQ rLndl lllCl COuIu TdlhC Tie
amount they desired. They had
business proposition on their hands
and should employ the methods that
the successful businessman does in
conducting his affairs. The advice
was faken. The results are now
known.
Results Told by Y. w. Officials
The. chairman of the finance com
mittee writes to the editor of the Star
Bulletin and says:
Young. Women's Christian Asso-
citation.
Honolulu, Feb. 10. 1917.
Riley n. Allen,
Editor ar-Bulletin,
Honolulu. T. II.
Dear Sir: I find myself quite
unable TO express appreciation for
the help your paper has rendered
the Young Women's Christian AS
ISOLATION during its finance cam
paien.
TT Is impossible to say just how
much the success Of the campaign
was dependent upon the kindly as
sistance OF the newspapers, but the
very fact that up to date we have
received more money than we
started out to get and that the
number OF SUBSCRIBERS this year
has nearly doubled that of last
year certainly means that you have
succeeded I'm a very real way in
keeping association affairs before
the public.
We indeed. are very grateful
g.. .@.m.I .~1a. -. - A. 4
board OF directors for all you
have done toward making our
work successful /,
Very sincerely,
ADA STEPHENE Fits,
Chairman Finance Committee
Contributions Largely increased
Miss Annetta Dieckmann worked in
defatieably during the whole campaign
and put heart, soul and mind into theI
work Her energy helped to stimu-
late oil Of the others to further efforts.
When the Star-Bulletin was issued by
the Y. w C. A. one. Saturday she act
ed rs managing editor. She writes
expressing her convictions on pub
licity
Honolulu, Feb. 10.
Editor Honolulu Star-Builetin.
Dear sir: A certain business
man in. talking with campaign
worker last week said: 4 know a
good thing when see 1t. | read
the press notices Of your. work and
your advertisements as to the need
OF funds. and sent in my check at
once without waiting to be solicit
ed TIE check was for SIS, al
tho16h the same man contributed
only no last year and then only |
upon solicitation.
This was not the only increased
CONTINUATION received without soli-l {