New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-10
Change in Manufacturing and Assembly Meth.
DDS Produces Cars Not Open to Such
Merited Criticism as The Tribune
Gave to the Model IS
By c. E. T. SCHARPS

When an automobile the size of the WlysOver-
land Company the second largest the world adverhs that
all its tremendous facilities knowledge and equipment have
been put behind the production of the public has
every right expect that the appeal its confidence SO made
will be met with car that fit and ready in all respects
These the things the WHY'S Overland Company pledged
ready showed defects both of manufacture and assem-
bly, The WHY'S Overland Company did not make good on
its advertising representations
Wonderment was expressed that time that with
the prestige and huge plant equipment OF the Wiys-Ovcand
Company would so hazard its future
The Tribune clear that it justified in its arrangement
of the advertising being fairly applicable TO the car ITSELF
lust after The Tribune article appeared very high IN the
Overland organization remarked about at meeting OF Overland
dealers: Everybody makes mistakes The WiysOverland COM
anv has made mistakes wouldn't cents tor any one
who did occasionally make mistake Which can hardly be
translated into denial the truth of The Tribune statements
An officer of the WHY'S Overland Company told me recently
that certain internal conditions which existed at the time the Model
IS brought longer existed and that the factory now
squared away properly to build good cars
lust the organization has told me ne believed he
Tribune had been unfair its criticism because at the time inc
article was published the Model Is and its successor the Model
75B had been discontinued The 1rbuncs objection to this
bouob that even were that had spilled over the dam
rs far as the WHY'S Overland Company concerned was not
closed by for those buyers who still were
carving burden of upkeep and mantencc OF these machines
and bearing too with their behavior
# is not the Of this present article to minimize or to
~ pv 6 the statements made the criticism Of the Overland
advertising with the Model 75 is the purpose to
show that different spirit now actuates overland promise ana
performance greater criticism than The tribune that or the
public which absorbed but did assmae the Model H. has
brought about decided change the methods of the WHY'S
Overland COMPANY 1t real pleasure to be able to record
after interviews with who retail Overland Produc service
men who handle the and also after closeup view OF some
of building and inspection methods OF the
Company that the company has plainly the light 1t IS
Measure because it means another added the list of those who
deserve to be called leaders the industry not because OF ze
but of maintaining faith with the public
Call il lust plain good business Call it safeguarding an
investment Classify will The general conclusions a
y to be reached these:
lI. Overland cars as whole better made day by far
than thew were in the days the Model 75 WysOverand ad
vesing nearly blatant as OF yoe 1t squares better win
the of to-day. w ,
They are good enough business people the
organization recognized the very time when complaints
were reaching almost quarter which the Model
75s were sold that their institution could not continue to hou'h
unless better made produced continue with othe
than well made bound affect future sales Increased
Overland production could be successfully sch 'ed unless better
work done.
tbe often repeated argument of the WHY'S Overland Com
pany that its big production the best guarantee OF value he
reasoning is simple: The bad put out the worse IS
for your business The bad that go out the more
knockers of the line The quantity manufacturer bound
70 build we'll o his own hide
have found few in the WHY'S Overland organization who
stand I'D and say well when they built the Model Is AS
one Overland factory told recently That's something
prefer to forget But the public does readily forget and
that is the big reason why Overland al better
To back up conclusions which had been forming in mind
for some months made business when recently o.
ledo look into and methods fol
lowed with Model IS and the Model CO. the strength Of the
present Overland line The Model 90 by of being
cessor to the 75B The other model built four and cylinder
types and these models the particular which enjoy the
greatest sale in the Overland line
Briefly stated of what these: The
steps the of the WHY'S Overland to-day bet
taken than the year More being shown
the building Of the and other constituent of these
great deal Of material which does up standard
being rejected and strapped Motors getting far better
and inspection than formerly. Taken all in all the Overland
better made and better assembled than Overland
be.
If the care had been exercised the testing and
assembly the Overland Model Is that present
Overland models the for The Tribune mered criticism
Of automobile compared with the advertising thereof would
have arisen
The Tribune took article last Dccember
1t impossible models should be all respects perfect