The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1917-04-06
SOME NEWSPAPER CHANGES

FOR some Time Inc lQanO HopuD-
lican has been publishing the names
of patrons who responded to our re-
quest to pay subscriptions in advance
and thus aid us to get enough money
in our building fund to erect and
equip the best building possible.
They will also receive the newspaper
for a long period at the present low
rate, and when the price of subscsip-
ton advances, as it will soon, they
will more fully appreciate the good
investment they have made by pay
ing in advance. The price of news
print has more than doubled-nearly
trebled since the war began, and ap-
pears to be going higher, and the
price of subscription will be ad-
vanced soon to four dollars a year.
The exact date when the new price
will take effect will be announced
later. 1t will have no effect this year
on those who have already paid their
their subscriptions to- some time in
the year 1918.
Now that the building is complet-
ed and occupied, the energies of the
working force will be conferred on
operating to create the best news
paper possible with the income of the
business, and that will depend upon
three things, namely: The amount
of advertising received, the amount
of job printing, and the circulation
or number of new subscribers OBJ
tanned, and these things are largely
in the hands of the readers of the
paper. The chief burdens and the
principal honors of financing a news
paper rest with the advertisers, for
without their patronage the ordinary
weekly paper would be failure ex-
cepting on condition that the price
of subscription were fixed at about
seven or eight dollars a year, pay
able in advance.
The readers of the paper have
shown much interest in our weekly
announcement under the caption OF
"Our Building Funders,' and we
shall continue the weekly reports
under a. new heading, "Our Operat-
ing Funders,' showing who joins us
from week to week to keep up the
operating fund and to increase the
scope of our usefulness by increas-
ing the number of readers. The
fixed charges of the business, light,
heat, taxes, insurance and interest
on the building fund will be no
greater for 5000 subscribers than
for 1000; the cost of gathering news
and for type-setting and printing will
be increased but little as the circula-
ton increases, and for every 1000
subscribers we secure, the readers
will find marked improvement in
the paper. If your borrowing neigh
Dor subscribes, he helps you to a
better newspaper. We would rather
have 10 people working in the Of
flee making your newspaper better,
and rs writing country news than
to have eight in the office and %
in the country as at present. The
following named persons constitute
for this week our operating funders:
Our Operating Funders
Hyrum Allen, ]. F. Hamilton, Roy
Gibson, George Baker, G. D.. Mauch,
James N. Christensen, S. H. Hurst,
A. j. Stevens, Pingree Land & Town
site company and A. G, King.
Those who are advertising in the
paper this week are doing what ad-
sertisers always do, furnishing the
major part of the operating fund.
1t is not necessary to list their names
here, for the wide-awake reader
scans their announcements all thru
the paper to see what each one is
saying.