El Paso herald. (El Paso, Tex.) 1901-1931, 1917-07-10
DARST WILL
Be FL PA50 STAR
Is Selected By ziegfeld To
Be Featured in His
Moving Pictures.

moving ElCLureS.
( Now that he has decided on Fl
Paso as the site of his film city. and
details OF construction of a model
plant are being arranged. William *.
Ziegfeld is losing no time in assem-
bling the stellar nuclei for his orgaui-
ration. which i5 20 be typicaIy ZieE-
feTdiau in its standards OF beauty"
saws am announcement from New
York. -SIr. Ziegfeld today announced
from his offices. 9 East Fortieth
street. the engagement OF Miss Doris
Darst. q sublimeIy beautiful Ameri-
can girl who has won much attention
iu London operate and concert cir
cIes and has but recently returned 20
America. jhe announcement con-
tfnues-
Miss Darst IS one or the most photo
Eraphed women ia the world She
is AT once the desire and the despair
of foremost portrait artists, who have
lameuted their inability 10 fix on
canvas the fleerlug WlSttulneSS Of her
smile. TO perpetuate the VaEraHt
moods that play on her face much as
a changing April sky Even studio
photography. tn the sense OF still life
pictures. with all its adjuncts of
science. has failed TO do her justice.
NNLaN a INAAg a ais III nANHl
rare circumstances, and u IS lucky
beginning for the new ZieEfeid con
Germ thar its progenltor succeeded d.
placing under contract as hts first D
screen principal a parsonage so I
much sought by the movie magnates
as is Miss Darsf-
Miss Darsr is a native OF Coium- .
bus. Ohio She prepared herself for
Conservatory Of Music and appeared F.
with credit at the several operate .
performances given at that institu- I
tiOn while she was prosecuting her .
vocal and pianistic studies Eduardo .
Sacerdore, teacher OF Helba- who later .
coached Miss Darst. pronounced her
an ideal Mimi yOCally, physically and .
dramatically
''She has appeared with such success .
in the title role OF Mile Nitouche' and +
frequently was heard in concert. Be
fore entering on her concert actiVi- D
ties. Miss Darsf. ar the early age o. .
IS accepted g NaudeFllle oLfer from t
the Keith mana cement. rendered her /.
on account OF her wonderful vocal /.
endowment, and established a record Z
for extensions OF engagements never i
before or since achieved by concert T
..lIr. ZieEfeId. while giving his per
sonal attention 10 the selection OF
leading people for his acting organi-
zation. is devoting no little time 20
scenarios. his photOplay expert daily
reading 20 him several OF the more
promising scripts OF hundreds which
are arriving at the Zierfeld offices.
Boosts Fl Pnso.
The New York Morning Telegraph
OF Ju-y ] quotes IiegIeld IS entnus-
iaStic about Fl PasO- Says the paper
After several months OF neEoria-
tons. William X ZieEfeld. president
OF the ZieEfeld Cinema Corporation. re-
Gently organized with capitalization
OF 100000, has chosen II Paso. Tex.
as the site OF the 100000 film city
projected by the latest formidable
eutrant in motion picture manufactur-
ing circles.
Mr.. ZierfeId arrived in New York
city yesterday morning direct from Fl
Paso with the above tidinCs. With
typical Texan hospitality, he was eX-
tended every facility TO study Fl
PasO's picture possibilities. a commit
tee appointed by the chamber Of com
merce, escor-inE him TO Cloudcr
land OF mountain crags and pines list
across the line IN New Mexico. TO the
" hite Sands. near AlamOgordo. ideal
for snow scenes, and 10 Elephant
Butte dam. with its myriad Islands
sand ones in the St Lawrence river.
Jua-eZ, truly Mexican. and Just
across the border at e Paso. also was
ns0ected-"
Then the paper proceeds TO quote
fasteners" said Mr. ZieEfsld. "hava
lever quite dispelled the hay picture {
" a frontier FL Paso. which they have
ormed with gun fighting and faro
ieallnE fiction as basis for their
opinion Many still think Il a village
u adobe houses. Indians. and cacti
this connection one can compare
p Paso 20 the film industry Itself. II
las grown astOundingly in a quarter
Z a century and today is a modern.
luStinE metropolis OF what is pos
IDLY our richest smelling region.
Looked Through Camera Eyes
"Of course my interest in II Paso
vas not statistical 7 looked at the
ity and its environs with camera
yes as ] might put IT, We had
-irtually closed an option for a site
PERENNIAL revolution down there
alred negotiations. Southern Cali
ornia and Florida were carefully
-eighed- We appreciated the advant-
&c Of obtaining thousands OF extra
.eople In Los Angeles. Against this
found that Fl Paso, which is situ-
ted on a plateau and especially
lessed in a climatic sense, has so
avs more OF sunshine than the great
cast mecca Of fllmdOm or than Flor
da and New Jersey, the other great
notion picture manufacturing
enters
within a short distance OF Fl
'aso." continued Mr.. ZieEfe1d. ''are
p
in the Sierra Nadre mountains We
an reproduce unrivalled mountain
cenery around Cloudcrofr and there
re many miles of chaparra l-cOvered
geography. in the plains north OF Il .
'aso. II
''The White sands region near Ala
1oEordo. offers ideal snow without
ne dIsc0mforts OF actual frigidity. As
or water scenery, TO Offset Califor-
las calm TO the ocean, there is the :
AXE at Elephant Butte-big enough n
o make any kind Of water picture II
me OF its bends IS populous with /.
miniature Islands. and its short line IN
uns the Eamut from caves and CHRIS y
nd rocky tumult 20 glisteninE :
tretches OF gently slopins beach
ands-
sells Texans stock.
The more 7 saw OF El PasO's so
1nE uususpected natural resources,
he greater my conviction grew that
.ere was an ideal locality for picture
.perati0ns- 7 announced my decision
n Fl Paso's favor at a meeting of the
hamber OF commerce. and the spirit
4 cooperation evinced by the citizens
4 El Paso throughout my visit as
umed a practical Euise at that meet
nE when 7 was importuned TO tender
block Of stock in my organization 20
ocal investors. 7 set aside. then and
here, s.5. 600 worth Of stock. three
ifths OF which was taken before the
netting adjourned
Mr.. ziegfeld gave the names of
hose who had subscribed at FL Paso
% ZieEfield Cinema stock as Robert
-rakauer. i. W. Kirkpatrick, Union
tank and Trust company; B. l. Far
ar. w. T. Gaines, W @. Roe, Haymon
y NJ