Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-06-27
YOU KNOW ATLANTIC CITY
That Wonderful Small City By the Sea Where Only
People Live, Yet They Entertain During
Year Over 100000 Guests!

900 more than we ourselves have invested lis re-
quired to properly finance the Operating Company.
It requires a very large sum of money to completely
equip one modern hotel let alone three big notes such
as are to be built this magnificent ocean frontage
at Atlantic City. ...
These three big hotels are to be called; T.. u.-
The Atlantic -Biltmore.
The Atlantic-Pacfc. ....
The Atlantic-C Commodore.
They will have in combination, 5000 bedrooms! .,
Begin now to do little figuring on your own &C
count.
Consider the cost of furnishing bedroom in the
style that is demanded in these days by patrons of
frst-cass hotel Then multiply that cost by 5000!
Consider the cost of outfttng 5000 bathrooms!
Then consider the cost of furnishings the first
floor of each hotel remembering that they must be the
very best as well as the most inviting. .. .
Then think of the rugs, draperes, silverware, cut
glass, china and dishes and the thousands of other
things
Then think of the cost Of the kitchen outfits, which
must be the last word in equipment. =.
Why, few million dollars are quickly absorbed
even when the purchasing is wisely and economically
DONE
The business of outfttng hotels scientifically has
been study with us for many years, and we think
know what is required. We ought to be able to
know where and how to buy to advantage. We have
very clear idea Of the cost of outftting such hotels
will be built for for they to be fine hotels
in all respects human ingenuity make them and
that means that the equipment must correspond.
You will pardon us for claiming to- understand the
public's taste to the kind of hotels wanted At
iantic City's ocean front This knowledge has been
acquired by out Of a long experience in studying
and serving the public .e..' -
1t is not immodest to state that we are successful
in hotel operations and that there is reasonable
ground for belief that will make the Atlanc-Bilt-
more the Atlantic-Pacifc and the Atlantic Commo-
dore successful.
We are in possession of 21year lease with privilege
of renewal ~ 20, ...~ ,.-.,, =,
is conservative to state that the value of the lease
is equal to the capitalization of the Operating Com
pany. .. 81 = ''
1t is conservative to state also that the operation of
these three wonderful hotels will yield to the stock
hOlders a satisfactory return capitalization of
S10000,000. .'.-f
This forecast is based not hope, but on ohot is
nO1C happening to the ownerships of the fine ocean
front hotels at Atlantic City. .. ''
They are very profitable because of their location
and because of the demand for accommodations ..
Ihey can entertain at most 1000 people day and
they turn away thousands of people during a wear
lhere is great opportunity therefore for three hotels
do you not? 80 N-N'' r.,
The average annual gross return per room should
BE- based on present ocean-front hotel statistics five
umes greater than what we have agreed to pay as
annual rental per room
The average return per room in every successful
MOTEL IN the country represents about five times the
rental charge and this means earning practically as
much net profit annually as is represented by the
annual rental charge. 00 80 -,
Further details of plans printed in two little
booklets, both of which will be forwarded to vnur
address upon request. -. ...-- - -. -.
One is an exceedingly frank and rather intimate
prospectus and the other contains the form Of agree
ment that we mutually sign when you become stock
Our own regulations prevent any misstatements or
the making of extravagant promises ., - -, -.
We want you to join in our enterprise, but don't
come IN with us unless you have confidence in our
integrity and ability ,.'-O l>2 ~ - o ou'
Very respectfully yours ., '..>>.
THE BOWMAN-HERR-MORGA HOTELS
CORPORATION,
1880 Broadway, New York Citv -
25l5 Boardwalk, Atlantic City 49,,
By John McE. Boqcmqn, President '"'''..;:
nd Their Conuact;ons. s...., .... = ., ,.5