Arizona republican., 1917-03-02
Celebrating
His Fifth
Anniversary

Celebrating the anniversar. Of the
establishment Of his Phoenix store
has become fixed practice with
John Hyder. Each year something
distinctive is done This year John
Hyder made a. further marked i'm
provement in his popular North
Central Avenue store This ami
versary witnesses the installation of
marble bases and tile entrances at
the front to his store. The work
was completed in time To be
photographed yesterday to show
the attractiveness Of the new front.
Numerous improvements on the in
terror have been made recently.
facilitating the efficient handling
of the business.
Recruiting the anniversaries II
viii he remembered that Hvder
opened his place of business on
North Central avenue March End
1872 Whe size of the occupancy at
that time was twelve feet vide and
thirty feet deep. At the end Of the
first year the depth was nearly
doubled. Near the end Of the sec
ond year he was enabled TO secure
contract upon the adjacent room
which gave him a width OF - feet.
thus he was enabled to get four
times the original floor space. The
entire change was made. the plant
remodeled and the shop fully
stocked in time for a grand ceiebra-
ton, one of the most striking ever
staged by a Phoenix institution.
This celebration was on the night
Of March End. 1914. and was cele-
hrated by fully FIVE thousand people
gathering in front Of the store
where several hours were spent in
dancing. singing and band music
Motor runs were inaugurated from
Mesa, Chandler and Tempe. and a
monster parade pulled on the Phoe-
nix streets. The gaiety started
early in the evening when the
parade left the Elks Theater headed
by the Regimental band. The pro-
cession was led by a string Of deco
rated automobiles. ,John Hvder
himself occupying place of honor
He was in full dress. wearing a high
silk hat. The parade was com
plcted in front of the store WHERE
the crowd was then invited 10 in
speet the remodeled and enlarged
store. which had been beautifully
decorated for the occasion.
The streets We're then cleared and
outdoor dancing in the MOONLIGHT
was staged on the pavement and
hundreds of people joined in the
dance This was celebration that
became noted through news stories
appearing in many periodicals
throughout the United States.
Hyder's other celebrations were
equally distinctive though none
ever quite equalled in striking
brilliancy the noted second anniver-
sary celebration. Hyder's store
mas become known throughout the
United States on another count
his unusual manner of advertising
his goods in the newspapers. MANY
Of the ads have been commented on
IN various parts Of the United
States both in newspapers aud in
trade journals.
Another element in the Hyder
establishment that has stood out
prominently and which has been
corroborated with the practice of
the store is that of Truth in Ad
Vertlsins. This has become "a
principle. in fact. almost a
mania with John Hyder. expressing
in this way:
Truthful Advertising has been
my policy during my entire business
career. Using the newspapers al
most entirely as the medium. have
always offered dollar for dollar,
ada a reasonable amount to the
cost price of my merchandise, en-
aiding me to earn a legitimate
profit. It has long been my exper-