The Birmingham age-herald., 1917-03-08
MEN, WOMEN
 AND THINGS

Every now and then some one asks if the Rotogravure is a newspaper suc- cess. I unhesitatingly answer that so far as this paper is concerned it's big
 puller."
 find that quite few Birmingham girls who go out of the state to attend college get their parents to send them The Sun day Age Herald on account of the Roto- gravure.
 Coming in on the car the other day, a prominent citizen sat beside me and said You are disappointing five bright girls" didn't know I could disappoint even one, less know five
 I thought it was a new joke he was trying to spring on me, so to give him a chance I said: "Go as far as you like; I'll bite; what is it?'
 Said he: My daughter, who is attend ing school at Lynchburg, writes that every Monday morning five Birmingham girls gather in her room to read the Sun
 
 the Rotogravure section was left out and they all threaten to come home If it hap pens again." As he stepped off the car he said: Please see that it don't happen again, for I don't want my daughter to come home until after commencement
 The Rotograyure section is not only winner with the women, but I know some men who have bought the binders and ale preserving each section. Said an en- thusiastic friend of mine: I'm keeping them all, for in years to come they will be the truest pictorial history of the great var He gets great joy and rest in the evening in turning over the pages after hard days work.
 Without attempting to go into the de- tails of the rotogravure process as a printer, I can appreciate the wonderful art which makes it possible for a news paper to send out weekly pictures that are well worth preserving.
 If you are not keeping your copies, would advise you to do so. specially attractive binder has been made for the purpose at small cost. It adds distinc- tion to any library table.
 Don't throw your copies away. If you don't care to keep them, save them up and give them to the social workers, who visit the charitable institutions, the jails and the prisons Children delight in col ored pictures and the Rotogravures are eagerly welcomed not merely in society, but by those whom society for some good reason has for the time being interned.
 I'm surprised that the kindergarten and public school teachers have not more gravure section and used them more freely in their work with children. know that a great many of them take The Age-H Herald as a special canvass was made among the teachers in Jefferson county It may be that they think so much of them that they do not care to cut them up.
 Has your picture appeared in the Roto- gravure section? If so, have you realized that 1t is the easiest thing in the world to cut it out and paste it on a card mount and have picture placed on table, man. tic or wall that looks like an expensive photograph? I have seen some handled in such way as to be able to fool anyone save an expert.
 I consider 1t quite an achievement when business and art can get togetehr and make it possible for paper to include a Rotogravure section in it's Sunday is sue and sell it for cents.
 Sunday if you are riding on any of the trains out of Birmingham you will see the newsboy walking down the aisle with bundle of paper under his arms The Age-Herald comes with the Roto- gravure section on the outside.
 If you are in the city and the cry Of the newsie is indistinct. and it's an Age Herald you want, just watch for the Rotogravure section, for it will be in plain sight.
 I'm glad the people of Birmingham and of the state are appreciating the enter prise of The Age-Herald in giving to them this exclusive feature. It was a costly venture, but 1t has made good.
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