The Robesonian. [volume] (Lumberton, N.C.) 1870-current, 1917-04-12
KEEP MONEY AT HOME
ALL ROBESONIANS
SHOULD TRADE HERE

The Robesonian to Put on Trade-at-
Home Feature for Next Four Issues
in Effort to More Forcefully I'm
press This Fact on Local People
Brings Expert Here to Carry on
Campaign Just Prior to Coming of
Campaign Crowd of Big Mail Or
der House
It is unnecessary for TheRobesonian
to tell it's readers that it favors trad
ing at home, first, last and all the
time. This paper has advocated keep
ing our dollars sticking close to the
home base ever since it was establish
ed. In season anc out "Trade at
Home has been our slogan. That
The Robesonian's efforts along this
line have not been fruitless is the be-
lief we hold. 1t is our purpose to
continue to keep this slogan before
Robson county people all the time.
It is hardly necessary to take up
space here in an endeavor to impress
our readers with the fact that the
dollar which goes away to the mail
order house never comes back. All
know that. It is generally known
also that the mail order house pays
no local taxes, contributes nothing to
help maintain local institutions.
What the mail order house gets goes
down into the mail order houses
| jeans and there it stays, so far as the
local merchant or citizen ever knows
/ Recently The Robesonian learned
that one of the largest mail order
houses in the country is planning tc
bring to Lumberton at an earlv date
big exhibit Of it's goods. 1t is g
house which does a large coupon bus
!. mess. 1t is spending thousands Of
dollars to advertise, through exhib
t its and catalogs, its products.
;! To counteract the influence tina
such an exhibit might have towart
inducing Robson people to send thei
= money away from home ard to fore
stall as far as possible the advertis
ing campaign that this house expect
l to put on here, The Robesonian secur
r ed the services Of Mr.. William Lon
don, an experienced newspaper MAJ
and an expert in handling "Trade-at
= Home" advertising, to put on a cam
: paign in Lumberton for the next tw
!. weeks. The campaion will consist O
t q page of "trade-at-home" advertis
$ ing by local merchants together wit
o editorial and news articles fosterin
: the trade-at- home idea. Mr.. Londo
h will call on the merchants of the cit
e during the next few days ard lay tn
S matter fully before them. We be
It speak for him an open ear.
d To make this campaign the mo1
s interesting a missing-letter contes
d will be conducted during the tw
a weeks and the winner will receive g
= a reward s5 gold piece. In som
It of the advertisements in each issue {
- The Robesonian there will be missin
letters. These letters, when locate
and properly arranged, will form, tt
s. title, name and country of SON
prominent military man connecte
with the European war. The last
g the missing letters will not be avai
n able until the last issue of the pas
m is published ard the prize will go
a the first person sending in the CO
Id rect answer following the appearan
n of the last page advertisement.
n The Robesonian believes that II
ID merchants not only Of Lumberton b
n of every town in the county will a
ce preciate the service We are thus tr
l. ing to render in shutting off the ms
rd order business and impressing t
v people with the necessity of doil
their trading at home.