New Britain herald., 1917-09-01
NEW LIBERTY LOAN
 ABOUT OCTOBER 1
Bond Issue Expected to Be for
 $S,W0,000,000

Washington, Sept. 1.-Mr. McAdoo, secretary of the treasury, announces that the campaign for-the second Lib- erty Loan would begin not later than October 1, 1917, and would close on November 1. Details of the loan will not be made public until con- gress has acted upon the bill. which is pending, and no subscriptions will be received prior to that time.
 MT. McAdoo expresses the hope that "all Liberty Loan committees all ready existing will perfect their or ganizations immediately and get themselves in readiness for the next Liberty Loan campaign and that new organizations will be effected wher- ever possible throughout the country for furthering this great service to the nation"
 MT. McAdoo said that virtually the same methods would be used in han ding the next loan as were used in the first. Indications are that the next offering will approximate $3,- 900, ,000. Whether it will be ads vertised by the government through paid newspaper space is under con- sideration, but MT. McAdoo said the cost of such an undertaking would exceed the appropriation now avail able for the purpose. He added that there would be no action until more information had been received re- garding the cost of an effective ad- vertising campaign and until congress had decided what amount will be allowed for advertising for future is- sues.
 Under the war revenue bill passed last April, $7,000,0O0 was made avail able for expenses of floating s3,OOO,- 000,o00 in bonds and $2,000,000,00O in short time certificates of indebted ness. It is reported that about half already has been disbursed in con- nection with the Notation of the $2,- 900, 100000 Liberty Bonds first offered and the certificates of indebtedness put out in advance of the loan.
 Praise for the Press.
 MT. McAdoo's statement regarding newspapers advertising, said:
 There seems to be an impression that the treasury department in the first Liberty loan campaign applied for free advertising, or paid for adver- Using in some papers and not in others. That is entirely erroneous. The treasury department did not ask newspaper publishers for free adver- Using because I realize that the news papers only profitable commodity is advertising space and that there are many papers which are not able to give free advertising, especially in view of the high cost of print paper.
 Newspapers and press associations Loyalty co-operated with the govern ment in the first Liberty Loan. News and editorial columns were devoted most generously to the issue. They carried its message into every home and deserve great praise for their ser vice of patriotism. The people of the country want to know the financial needs of the government and the de- tails of the issues of bonds. This is news This information was given to them in the most comprehensive form possible, and the newspapers and press associations have the satisfaction of knowing that they contributed inn measurably to the success of the loan. Success could not have been accom- plished without their aid and CO., operation. I have no doubt that the government will have the same genu- inc support from them in their news and editorial columns in connection with the second issue.
 "The question of paid adertisfng presents a serious problem for the government. The value of such ad- vertising cannot be doubted, and if the operation could be governed by the same considerations as those which de- termine the action of private enter prise may advertise in a selected num- Der of mediums most useful for its purposes and may control it's expen- ditures for that purpose without any limitation except it's own desires or ability to pay. If the government en- gages in such a campaign 1t must ad- Vertise in every newspaper ana periodical in America without dis crimination. All must have equal treatment