The St. Mary banner. (Franklin, Parish of St. Mary, La.) 1889-1931, 1917-12-15
Consumer Takes Long Chance
When He Buys From the
Mail Order House.
GENERALLY IS LOSING GAME
Msttod Of Doing Business 10 Vsey
Oiffsrent When Won puPcAaso
Goods From Your Homo
Merchant

tCoDyrishtt
When rou were a youugstar did you
aver make q trade sight unseeu?"
.,y course vou I'D What boy has not
.sl'rd '.s jarkknife or his choicest mar
~. on such it proposition and how Oft
rn has he rep"nted Of his rash deed
wen ra disco, cred what h.. 1nt IN the
,raaat He generally found that the
zeal turned ont ~ the advantage OF
=, ,nn who made III, proposition.
There !s u Nttle Of the gambling in
,ti..c. in the l',od Of nearly e. cry man,
yo,nan and child. hut even the hard
ned gambler likes to get run for
IS money" The "sight unseen prop,
rS't,on doesn't arpeni to him IN the
asst. There ure thousands Of people,
&owever. who would be properly lndlg-
,ant II they were accused Of being
-amhlers, who every day take chance
N the greatest gambling game In tho
vorld. And worse than that. they are
'izktng ts4ei- money On sight un-
.een" proposition.
When one Of the thousands Of per-
;ons WHO build up aud keep up the
treat mall order houses Of the country
ends his money away to pay for some
l-tlclc that he has selected from the
aall order catalogue. he IL taking .
nance on getting what he expects to
| :et. The mail order house may b
,erfectly honest and still the purchas-
r stands a good chance Of net get
ing what he expects to get. The mail
| order catalogues are filled with pic
-ures that catch the eye The de-
scrlptions are brief. a. they must Be
| han thousands Of articles are to Be
scribe,i within the confines Of one
,1o!x. No matter how hard the mail
rider house might try to tell the truth,
ne whole truth and nothing bat the
nth, It would b an imrrss1hilsty.
re huyer Is simply taking . chance.
| Buying "eioht unsssn."
! ~. -"nch more satisfactory Il 10
! 80 =, store In your home town
80: TO see ap article which you
! '~ce seen advertised In your
| What wonld anyone
~. Husness ability or your
a;'sc II yon walked into q
| - II hc.ne and said: II saw q
y. much. Please wrap
! |s se 'sere's the money
t.efcnaM would think that YOU
/ !, t;azy. but that Is exactly what
| - 90 every time you send an order
mail order house. You buy wight
nxeen" and you haven't q ghost Of Z
nance Of getting your money back n
he article Is unsatisfactory when Il
caches you.
| How different Il the proceeding
when you 20 into the store In you
own home town to buy 4 suit o.
clothes. or 4 stove or q yard Of ribbon
You may have seen picture q It Il
he merchants advertisement In tn,
aome paper and you know that. az tn
'2archant is reliable, you can count OF
| ,hc goods being AS he represents then
, his advertisement. But does he asl
you to take his word for everything
Does he hide the article behind tn
counter and tell you thut you can
even see 1t until you buy II and pa,
over the money for it'll Hardly. !
the article Is not alrendy In plain Sigh
on the counter. the merchant produce
II for yo-r Inspection, II It does No
axatt'y suit you. he has others tina
are little different and that he Is gfa
to have You INSPECT,
| Get MerehAnts Guarantees.
Than, II Il Is a suit Of clothes 30
are buying, or piece Of dress good
~ ra.r Of socks you may ask II th
merchant Will guarantee that II NJ,
wear as long as an article Of thst Kin
: could be expected to. wear end be ri.