Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1917-06-30
Four Solid Months of
Service and Pleasure
are ahead of the Man
with an Automobile
BIG DRIVE" next WEEK
FROM COAST TO COAST
People Who Own Cars Know It
Is True Economy, as Neces.
sary to Business and the
Home as the Telephone, the
Typewriter, Electric Lights,
Etc.

Buy-Your-Car-Now" week IL some- |
tang more than a name or a slogan
Back Of it is the tremendous driving fore.
o. one of the very first industries OF
America.
When President W.lcoa sug.e-ted to
the Chicago captains Of the industry that
now Is the time to keep business going !
they planned this big national week to
stimulate and weld together dealers and
sales organizations in united effort
Economy means the elimination of
vaste-the curtailment of expenditures
for things not essential TO the pursuit OF
right living and efficiency. Yet to many
it may suggest boarding and deprivation.
II breeds thought that is likely to curb
happiness and impede progress.
People who own cars know that 1t is
true economy to own one. They know
that it is waste to be without one-waste
affecting those things in life that make
for business utility and domestic content
Economy certainly doesn't require cutting
out the motor car With the enormous
war expenditures to be made this coun-
try will soon be in an unprecedented
wave of prosperity.
The Automobile a Vital, Economic |
Factor Of Modern Life
We give great credit to the influence
of the railroads. the telephone, the tele- i
graph, the wireless electricity, and other
ssa John Of W1s nede refen ut
the Willys-Overland Co.. recently, "but
there seems to be class of people averse !
to giving the automobile it's just deserts
toy the automobile has come to be an
actual necessity. an essential part of our
lives.
AN automobile cannot in justice be
called a pleasure car any longer; it is a
vital, economic factor in the existing or
Ger Of things.
Think Of the business the motor car
has built up. 1t has enlarged the delivery 4!
capacity Of the corner grocery. the butch
er shop and the bakery. not to mention
that Of the big department stores, SO that
today a stores activities are not confined
to its imme date neighborhood.
Increases Salaries
Statesmen in all lines-matches. rubber |
goods. real estate. insurance-practicaliy
every field, whether wholesale or retail
have increased their efficiency and their
Salaries from so to 100 per cent. by the
of motor cars.
The doctor now visits twice the num-
Der of patients and can go many times as
speedily on emergency calls.
Fire and police departments have rem
dered their equipment more efficient by
n1otorzing them.
THE farmer too, has felt the influence !
of the automobile motor car brings
his produce to town in fresher condition.
enabling him to command better price
for a superior product.
IT helps him to make his trips to town
more quickly. giving him more time In
the field. and consequently greater and
better crops, yet more leisure When MS
days work is done. !
Brings city and Country Closer
Property values have increased four
and five hundred fold. City and country |
have been brought closer together To-
day, the former city dweller resides in !
city's Crime and congestion where an au-
tomobile enables him to enjoy simulta-
reously the advantages OF life IN the city
and in the country.
The health of the people has been
benefited Motor cars get people out into
the open. Automobile rides are recon- |
Automobile tours, long or short, are now
comparatively inexpensive ways to enjoy |
holiday or extended vacation
The part of the motor car in the grim
business of war must also be considered |
business which we must now confront
fairly and square!y. Had it not been for
the automobiles that the french govern /
ment Communicated to rush its troops |
AGAINST the invading Germans, the battle
of the Marre might have had dlnerent
outcome. Paris might have been taken
and the entire complexion of the world ;
war might have been changed with the
possibility of sravest danger for our own
national existence.
important in Warfare
Newspaper reports from the battle
fronts tell us that motor transports nave
tcen an important factcr in moving mel
and ap7r7rnition from one point to an
other More motor equipment may be
hir factor in deciding this war.
More motor equipment in our business
end in our homes is also going to increase
the efficiency of those remaining at nome.
Now is the time when VIC must arrange
to do double duty. We will have to take
care Of our own work and the "ork OF
orr reighbor who has gone to the rrcnt.
Motor cars ~are helping us do TINS An
automobile enables US to make twice as
nan, calls and to see twice as many PEG,
rle as before: it enables us to get to anu
f~o,l our work more quickly, giving US
time to cultivate truck gardens ana small
farms either in our back yards or on
EMAIL suburban lots that are not ready
fer building purposes. There are count
less ways in which nearly every lhdlVlo-
usl can use a car to advantage.
'.rractcally every sphere in life. prac-
ticallv every existing condition mas peen
touched by the influence of this INDUSTRY.
until today the motor car has come 70
rlay as big part in our existence as the
railroad electricity. the telephone, the
telegraph and the other wonderful inven-
tions of our time.