New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-18


SMASHING exposure of the scheme though the Better Business
Bureau had mailed digest Of the report The Star Not until the
Bureau called the Star attention specifically the matter was the
advertising dropped-under special to speak
To do The Star justice however is not wholly mpervious
argument For time carried the advertising oil
Wake6eds Blackberry Baam which puported to cure cholera
nfanum by stopping the daha The Bureau quietly gaheTed
proof from physicians OF unquesoned character ana skill a
was the est method of njung the baby his reported TO
The Star promptly dropped the advertising Since 1t has thus
proven itself unwilling abet the exposing of infants TO grave
pes hope the local supporters OF clean advertising a'
may be persuaded to abandon some OF the other
forms OF quackery. =, ur,L
population nearly 300 000 the has but three dai prneo
English in the evening and in the morning heo' me
indianapolis News has long been known to the Journas "
paper of marked independence which even back IN inc T
when grab whatever in sight the almost universal rule IN
columns. Since then has steadily raised its standards until to-
day practically above criticism except regards ITS medica
matter accepts of the class OF takers and
Frauds gdy excludes remedies tor ncurable diseases such as
and conumpton does not permit claims OF cure oI
major ailments and with two exceptions among whrh
note worthless rheumatism preparation 1t confines ITS medical
advertisers mild claims of benefit to certain common deange
men internal external mainly the latter Its financial adVer
Using 1000 clean have been unable to discover IN ITS pages
single doar-trap the kind frequently bated with the dollar
sign On the mercantile side when which has suspicious
look is offered by an advertiser The News does not
cep it and then find whether sung subscriber
complaint doesn subject its readers to that KIND OF rs
Instead refuses to publish the until it has investigated
alv investigation is followed by rejection For about SO gu
the advertisements that look suspicious do not belle Their ook
The Times which shares the evening field with the News,
as clean its rival the of financial advertising and like
the older paper ready to reject on suspicion judged by
touchstone of medical advertising does not make quite SO
good showing But there is this to be said for it, that has had
struggle establish itself and that when advertising sup
port needed refused much easy money such as that
consumption and quacks Now that IS on the road
to success it is cleaning up step by If still carries dan
gerous rupture appliance secret drink habit cure and swamp
Roohat alcoholic bane to sick kdneys-nevertheless 1t en-
titled the credit having made good start at cleaning up ana
being ready reject which might accept was rather
more than whispered to me- by certain people IN poen
know that wachfu the dverisng columns OF he
would presently number OF more or less mystero
disappearance among the present medcal
said would run out and the "ou
in no be urged them fact the urgency would
he in the other direction Altogether the feeling among local
men is that The Times the OF clean
advertising and going to be OF an asset in future
He would be optms indeed who would say so much
regarding The Star One disguised local critic has suggested that
this Of cleaning when nearly newspaper seeking
standard of discrimination and rejection The oar employ
this motto
'TfIt Amt Money We Won't Take 1t
Possibly the fact that it has the morning field wholly itself
encourages The Star Of accepting matter which the
local would not touch In its pages one hnds the
Eckan quake represented by specou' arguments
Lydia T. Pnkham Pink Pills for Pale People promise OF cure
rupture without Snake OIL Mayer Stomach Remedy
venereal quack he lowest depth OF advertisng kneess
and many other of the vuue brood that preys upon
sickness deuded hopes In its classified columns set
traps for the needy the fake promises OF employment
and good pay $l5 week mailing circulars Workers wanted
for home sewing and the like.
B il is in the matter of financial and advertising
that contrast The Star and the other is most
sharply marked those financial promisso genuses who hitch
their The Star to be believed Indianapolis ought to
mdest of the offerings Inside investments which should
easily double value every three months stellar arac
ton while method Of investing which make fortune
or whom not specihed earnestly advised Another suggestion
Aatterng the prospective investors hopes embodied IN the
legend $29 Returned for Every Single Dollar his oil
stock Should prefer stable enterprise Pittsburgh
stands ready him with veace lot in Mssis
sppi which should upon being planted in fig trees
muneratve investment Profit should be ST. 900
cordng the advertiser estimate Very appropriate this sort OF
investment appearing The Star. It's certainly too good for
earth
Now for an astonishing phase of local advertising Cheek by
with these glowing and poetic visions OF ri Dorado The
appear the sober (no to sad by compason)
the local banks investments returning and cent
interest at "a and the like Here you find such institutions
as the Fna Trust and Savings Company the Fletcher American
National Bank The Bankers rust Company the Indiana rust
and the Union Trust Company raising their feeble
ngs competition with the bang brass Of the gold adver
Users Apropos of which friend of mine reaed to
versaon which had heard between the president of of the
local banking and gentleman who interested in the
cause of clean advertising The banker specializing
whether paid him advertise and cited his frequent insertions
in The Star.
What do you The Star FORE" asked his friend
To get business, of course