Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1917-02-25
STUDEBAKER GOLD
CAR" TO Be FEATURE
Created Sensation Last Year
With Golden Chassis-Again
to Be Star Feature.
A $4,000 GOLDEN cHARIof
Studebaker does it again.

Studebaker does It again
With unfailing regularity Stude-
baker has annually supplied the au-
tomobile shows of America with their
feature attractions. Each year has
witnessed another new and strikingly
original idea evolved by the Stude-
baker organization for the purpose of
interesting, instructing and educating
visitors to the automobile shows.
Last year Studebaker apparently
reached the apex of their originality
when they startled the country with
the famous Gold Chassis" Not only
was it the real aristocrat OF the show.
as it reposed in majesty on a robe of
purple velvet, but it represented the
biggest piece of gold plate work ever
undertaken. While it was the most ex-
pensive chassis ever built, costing
more than $4,000, it was standard in
every detail. 1t was, in fact. taken
from regular days run at the Stude-
baker factory. Certain parts were cut
out to show the workings Of the in
terror and the gold plating was then
put on and polished by hand. More
than $50 ounces of pure gold were
used and nearly 5000 parts were fin
ished in gold This gold chassis is
now on its second tour of the Pacific
coast, where it is attracting huge
crowds wherever it is exhibited. After
its journeys are over it will probably
be preserved by the Studebaker cor
poration for the benefit of posterity.
On Gold Chassis.
Now comes the Gold Car"-an
evolution of the famous gold chassis
of year ago. And it is even more
wonderful and magnificent than the
celebrated golden chassis.
1t is a series Is Studebaker six
cylinder, seven-passenger touring car,
with the distinctive victoria top in
place. 1t is the most expensive motor
car ever built in the history of the in
dustry, and yet it is standard in every
detail of construction, with the excep-
tion of its brilliant gold and white
finish.
About 400 ounces of 24-karat gold
were used in finishing the Studebaker
Gold Car" and as it stands at the
show it is valued at more than $4,000.
The entire chassis of this series IS
Studebaker is finished in 24-karat
gold, from stem to stern, just as was
the gold chassis exhibited last year.
But mounted on this golden chassis
is standard touring body, also fin
ished in purest gold and glistening
white enamel. The victoria top is of
beautiful white leather. The brackets
supporting this top are all gold plated.
White Enamel.
The white enamel body is enriched
with hair-line stripings of gold. The
lamp rim and rehectors, the bars sup
porting the. lamps, the radiator, the
springs, the hubs, rims and nuts on
the wheels of the car, all are Of a
UNEMPLOYMENT gold.
All fixtures, such as door openers,
little fasteners that hold the side
curtains, screw heads and bolts, are of
gold. The top of the running board
and all bolts connecting the tenders
are of gold. Gold finishes the steer
ing wheel column and all metal parts,
and it sparkles in all its brilliancy
from the brackets holding spare tire
ana IlIH. 1t SlSteHS from the Top
arms, from the top brackets on the
side, which hold the top when down,
from the brake drum, from the clutch
levers, accelerator, shifting gears and
emergency brake-from every metal
part of the car.
The genuine white leather, with
which the car is upholstered through
cut, harlnonizes beautifully with the
rich gold finish of this Studebaker.
The armchair auxiliary seats are up
holstered with the same white leather,
with all the fixtures finished in gold.
The floor board in drivers compart-
ment is covered with white linoleum
and trimmed with gold. Even the
speedometer has a white face with
gold numbers.