The Lexington intelligencer. [volume] (Lexington, Mo.) 1901-1949, 1917-07-27

Business Unable to Find Market For
Wares.
copyrighted, 1914, by Thomas J Sullivan.
1t is not victory that makes the Joy
of noble hearts. but the combat. The
greater the obstacle the more glory in
overcoming it, and difficulties are but
the maids Of honor to set Off the virtue.
The effects Of competition are won
derful There are men who rise re-
freshed on hearing Of a threat-men to
whom a crisis which intimidates and
paralyzes the majority comes graceful
and beloved as a bride. Competition
infames the enthusiast and drives him
on to action.
The Making Of Men.
1t is not ease. but effort; not facility,
but difficulty, that makes men. There
Is perhaps no station in life In which
difficulties have not been encountered
and overcome before any decided
measure Of success was achieved.
Recognizing the retail catalogue
house as a worthy foe, a competitor.
the local retail merchant, in preparing
for battle must take an inventory Of
bis many advantages over the mail or.
der house.
First and foremost, he is always
working among friends and acquaint-
ances. The mail order house must al.
ways work as a stranger.
Did any one eve suggest to him be-
fore that perhaps he neglected or over
looked many things important to bust.
ness success?
An lows cure For Bad Habit.
am not an adept at suggestions, so
will refrain from making any, but will
tell Of a plan that worked out success
fully In an Iowa town.
The merchants Of that town were be-
ing imposed upon by mail order buyers
and organized for their own protection
and determined to cancel all favOrs
and credit heretofore extended to those
offending citizens.
1t developed that the 1rst applicant
was a lady who had recently purchased
a sewing machine from a catalogue
house. Her daughter was about to be
married, and she wished to present her
with q parlor set as a present and. find.
ing her husband short Of ready money,
asked credit from the local dealer.
Tho Dealer Politely Declined.
The dealer politely declined, advising
that no doubt the mail order house Of
Chicago from which she purchased heI
sewing machine would be most happy
to extend to her the desired credit.
The good lady, somewhat perturbed
hurried over to the other furniture
dealer. Here she met with the SAME
suggestion. Il am sure the mail ordeI
house will grant you all the time yoT
ask" said the merchant.
The lady knew different, though, TO
she had read the catalogue and remem
bered 1t said Cash in advance"
Mail Order House Doesn't Buy Eggs
When Mrs. Farmer, who had offend
ed. came to town with butter and egg
the grocer said; Really, Mrs. Farmer
the butter is fine, and the eggs ar
fresh. but | am not needing any today
l would suggest. though, that you sen
them to a Chicago mall order house
II will doubtless be delighted to receiv
them in exchange for another box O
groceries such rs you purchased froT
. 1t last week"
Mrs. Farmer Strengthened herself VI
rave the merchant a look which meaT
that there were more groceries In tow
and started out to End them.
: She did. and they gave her the SAN
advice she received at the first place.
The Turn About Game.
Farmer Independent drove a loa
OF corn to town and was offered abo'
& cents less than the market price. Z
protested. The grain man suggests
that maybe the mail order house
4 Chicago would be glad to have Il
corn at the market price.
The implement man referred the IN
with the secondhand machine to
Chicago catalogue house. remarkiI
sarcastically that It made a special
OF taking old goods in trade.
The dry goods and clothing M
quoted their stitfest prices and refus
credit. and the hardware man Sc
home empty handed the small son Of
catalogue house patron who had ask
for some tools and nails.
An Outcome Pleasing to Al.
The merchants all stood trm Gre
and favors were withheld rrom all M
order house patrons
The victims first hecame irdisna'
but In the our Of tine came TO ;
} the injustice they were doug VI
home merchants and home town. a
soon they began to alolovize ann
knowledge their error aud promised
the future to contpe their purrhat
TO their home institutions.
~compstltion Was Heipiul.r
nh. - cat.to.uc hou4ns haca