New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-04-15
One Washington
Newspaper Is Clean
Continued from page 10

semcn annoyed by receiving from advertising agencies S
advertisements dubious Tor woc) appearance some OF "
cvadcd then vigilance An idea occurred to Business Manager
Ncvbold He letter the agencies which specialize I"
classified ads the purport OF which was as follows:
Hereafter classified offered by you which is appa
emily fraudulent looks suspicious will be rcm"led dfCc' from
this office fraud order investigating department OF the =
Postofcc We haven't look such things Inc Post
Office Department has
This was passing the buck but passing
it back where it belonged The influx OF undesirable oashcd
matter from the agencies promptly ceased his method can
consccntiousy commend The Boston Transcript The Wash
ngton Star dscams copyright on and assures me hd' any
other publication is welcome to employ IT.
OF the Washington newspapers there little to be said
that favorable Apparently they despair of fighting The Star
on its chosen field of clean carefully guarded advertising
and so 20 the other extreme. The Post accepts dangerous
headache cures cavoyans drink habit and the adver
isements of specialist treatment with consultation tree
which the particular New York retusyes even
The World and The Herald On the financial side exploits the
stock Ford Tractor, which official estimates 1t one
may believe The reckon modest profit of from OF per cent
to 24O per cent Yet here the the Washington
Savings Bank trying nnoceny compete per cent basis
Ford Tractor also gains admission the columns OF Mr.
Munseys Times MEMS specialists cairvOyants soothsayes
disguised and dangerous drug preparations fake medicines and
S S S are equally acceptable o Mr. Munsey.
But even these offenders against common honesty and
common decenoy be ranked above he Washington
Herald conducted shining light OF journalism named Branerd
who is also leading spirit arPer Magazine he Bramerd
of Harncrs maintains certain guardianship (albe
stc his magazine columns The Branerd OF The Washing
ton Herald simply for dollars Not content with practically
all of the worst standard medical fakes cure for hs bunch
of cvoyans and 800 oil stock he goes down INTO
the CUTTERS advertising and dedges his from such
filth as Big and Santal Nidy gonorrhGa cures long
since driven the pages of with Preenson
TO decency: restorative Of lost vitality and dugless
for Chronic Inurabe (o-caed) Diseases And his Herald IS
the paper which attempted conceal its real character
behind the mask a pseudo guarantee OF its advertsingl
Unfortunately for the three undcrmnatng but fort
unatey for the public the difference between The Star and its
competitors marked be obvious the lay public
In the minds of legitimate local advertisers there perfectly clear
comprehension OF the local newspaper situation As they well
preciate intelligent public that Star advertising IS
straight advertising nothing to advertising the
other local mediums which covered by the phrase Caveat
cmptor
That phrase as journalistic slogan, dies hard But is
slowly passing No other influence powerfully operates
against it in the public mind the object lesson of
ready willing accept the full moral responsible
y for every which appears its columns That
why sooner The Washington Star not by Purposeuy
excred that end bat by the force OF example
going to clean up Washington advertising.