Evening star., 1917-10-14
POULTRY YARD NOTES.

Publicity in business 10 everything to-
day. You must have 1t in some form
or you are crippled. Tho show 10 one
Of the cheapest and most efficient meth.
DDS.
The very name SHOW" proves what
I am saying. II you have good fowls
you must let the public see them and
pass judgment on them. This is the
basis of all your publicity. The test
Is made. The high value Of your goods
is proved. The story OF your high
class work has gone out far and wide
Tho rest Is easy.
One horse is rated at $50. another al
$4,000 The latter has won his spurs
in life-and-death races under the eyes
Of the best Judges Of horse flesh in the
world. Hundreds of thousands have
seen him urged to the farthest possible
limit of speed and endurance year after
year. The markings have been without
mercy The findings have been authori-
tative. There Is no other pathway te
the fabulous price and to national OF
even statewide publicity.
The poultryman must take tho same
road. His stock must line up neck-to-
neck with his neighbor's under the eye
of the publicly licensed Judge in the
public exhibition. Thousands will view
his birds and watch the contest. His
winnings will give him standing. With
out the ribbons he may carry forward
a right profitable business along strict
no high rating as breeder of pure
bred stock.
The Quality of Stock.
Yes. The test is in the contest
Thousands of poultrymen do not know
the flne points of thoroughbred stock
Most of them care little for such
points" They therefore mongrelize
their fowls. There is no incentive to
therefore drift. Their ideals are lef,
to drag along on low gear. There is nc
competition. and therefore there Is nc
life in their business
The man who has decided to exhibit
at tho next show is different. He ha.
sighted game. He has q race to win
He is to face an antagonist. There IL
to be a competition for high stakes and
ho has entered.
Put 1t as you will. there is a thrill
In his business that he never felt be-
fore. His birds arc to be tested side by
side with those of others. Every atom
OF his genius for business and achieve
ment is appealed TO.
Tho unusual is bound to result His
rating in business Is to be known to the
puo!ic. and he Is determined to make II
as favorable as possible. Standards
Of perfection" in poultry culture will
be exhaustively studied, and every pos
sible resource will be forced to yiesd its
bit" or Its might in the breeding OF
the best fowls that ever stood in his
yards.
The back lot amateur and the small
farmer are all but wholly dependent on
the score card of the poultry Judge II
tney would reach the best there 10 for
them. They may have the finest birds
in the state. but not even they them
selves will know II till after the show
IL over. A breeder may have 81, 900
worth of stock in his yards Without
the scoring Of tho licensed judge in the
public exhibition his one-thousand-
dollar flock may have a public rating
30 per cent short of its real value.
The head of the 10,000-layer poultry
plant does not need to be told that
the Same principle rules in his case.
Public and Patriotic Duty.
We are patriots first of all. This
will remain true of every full-blooded
American till this world war is won
for humanity. -
Every man must have the hero spirit.
Every day must be lived and every
business must be planned to make sure
the largest possible industrial output,