The Birmingham age-herald., 1917-11-04

bearing a large influence on our sales. 1 Of course, corporation cannot bear ] the name for an honest product for i the s5 years which studebaker has had 1t without this in itself bringing about l an Influx of business once the product l is properly represented in any com 1 munity. We are in Birmingham to stay and we believe that the people of Bir- mingham realize 1t.
 "An automobile is a piece of ma chinery and 1t needs attention and in- spection just the same as q type writer or a sewing machine. As a rule. 1t gets less than either in the hands of the average owner. It was for this very reason that Studebaker system atic service was planned. It is more than service
 Our service consists in a series of periodical inspections of car on given dates free to owners and at each one of these inspections there is a fixed list of 61 different operations which are double checked to prevent error as long as everything appears to be all right and when something does go wrong he comes around for serv- ice. The service he Is after is usually caused by some little thing developing into a big thing which nearly always could have been prevented had a sys~ tematic service inspection been made There is usually an argument as to who was to blame for the trouble. If Studebaker owner cannot bring his car to our service station upon the date when 1t is due, we send a man after 1t. With us 1t is case of fighting to give service instead of fighting to get out of 1t.
 When one stops to think that there are more Studebakers in the city of Detroit, where they have the motor world to choose from, than any other car selling at over $500; when one realizes that in California, where there are the worst as we'll as the best roads used steadily 12 months of the year carrying more Studebakers than any other car over s500--one asks the question, What is the reason?' There are two-Studebaker cars backed by Studebaker systematic service
 These are not the only points where Studebaker leads all car over s500. There are many others in the United States and during my 10 years experience abroad l have seen the time in India. Federated Malay States, China and the Philippines when, before the embargo was put on all cars In the two first named countries, the words automobile and Studebaker were synonymous. And
  the world it is to be found in the above named countries all of which had become welded to French and other European cars before the Studebaker appeared.
 Our record from Bombay to Calcutta made in 8 1912 model across the hot sands and bridgeless rivers of India, has never been equalled and in the Philippines, where the Studebaker and myself were pioneers in pathfnding over Philippine trails, the cars I used were put through stunts that would make the earlier transcontinental trips in the United States appear as Sunday rides on Highland avenue
 "The Stldebaker corporation was the first American or foreign manufa cturer to send a special service man to the far east and keep him there for the benefit of car owners. There are plenty of good mechanics from Vladivostock to Sidney, and from Manila to Bombay, but Stude- baker wanted it's owners to have real service, and at no expense. Studebaker wanted the mechanics employed by deal CTS to learn real Studebaker service.
 The best car in the world isn't worth much to it's owner unless the car has good home and service behind it. It's & piece of machinery and it's going to need attention. Studebaker has the home, of that there can be no argument-the best home of any car in Dixie-and from what we hear the people of Birmingham arc beginning to believe that it has the serv- icc-and courtesy behind it."