The Detroit times., 1917-06-01
YSCLEAN
PAPERPAYS
ADVER TISER
II. j. Kinner, of AssO-
ciated Clubs, Tells of
It's Advantages
rs ENTITLED TO
HIGHER RATE"
National Advertisers
VIII Take Steps to
Protect Selves

fishers. advertisers and the public
thru policy thar VIII permit moth.
iHe Objectionable 10 be sent into
The home then The medium Of a
newspaper. we've outlined by II. j.
Kiuner. ~ Indianapolis chairman
% The national vlcl,ance committee
~ the Associated Advertising Clubs
Of he World before the Association
OF National Advertisers IN Hotel
Statler The association IL holding
is semiannual meeting here.
The Objectionable advertisement
works against The newspaper which
prints them as well as against tho
advertisers. said MP Kinner. Pa.
pers which persist ,n printing any
hing so long ss they are paid for
IL lose whatever standing they have
with The public The blatant an.
nouncemcnts OF the fakir printed in
box car type no longer have much
eject with the average citizen. for
the people no longer base their
faith on The size OF type or amount
~ space used IN Advertising What
they seek Is character A few lines
IN i0urnai which has the reputa-
zion for printing the truth. will do
more than fun pages in publica.
zion which does not exercise a con.
scienuous censorship in behalf Of
the people " serves.
'S'atisu% show that tbe publish.
er VINO <ercises conservative judg
msn' + his advertising policy.
throwiSe out he cory o. the fakirs,
Is rapidly making a place for him
self in newsPaperdom He is max.
ing more profits than the man who
surrenders HIS trust to The people
By advertising harmful nostrums.
liquor and worthless Investments.
The editor whose advertising col
umns are founded on conservatism
and truth now has a greater pres
tige than The one who sells 'uu
pages 20 Tho advertiser who tries 10
overwhelm the truth with big type.
The paper that establishes a repu
tarion for honesty IN Advertising
can AFFORD 20 be oTer-strict II can
command "a higher rate. and 10
should II does not have 20 take
orders from the men who think
they gain authority because they
purchase large space Smaller al
refreshments, more ~ them. and
truth. Will serve as the protection
II the conscientious publishers
The man who can send his
newspaper into hore without nav.
ing a father or mother pull t. away
from child is the one who will
lead 10 the end
Floyd " Keeler vice president ~
the association. declared Friday that
SIR Kinners address crystallized
tho movement ~ The national adver.
Users against all publications which
do not guard against INSCRIPTIONS
advertisers
we have taken no formal ac.
ton. said Mr Keller "but can
tell you that we arc going 20 pro-
tec' ourselves from having our az
vertisemenis placed alongside those
81 the fakirs And The paper that
does not wish 70 agree with or
policy viii be without our copy
Distribution "a The big problem or
business IN relation 10 advertising
In the present times OF var.
This vas The message delivered
Thursday might % the association
by p S. Elmo Lewis. wellknown
Detroit advertising man who vas
frst president OF the association
and one o. It's organizers
There was a time IN tho develop
ment % The country when labor was
fhe biz problem said M- Ifwis.
Then came the era whom proCsc.
ton yexed Manufacture Nov re
have come into the day when .sn.
fi6c disfributioI, Tho kind which
1cruIits ~ no waste and gives most
Efficient service % an. is the fh.ng
FOR which we strive"
In defining his meaning OF ne
term distribution" IN business. Wr.
Lewis made n plain that The oIIrri
nation ~ double comm ssions and
other unfair methods on ths par on
he advertising agency va ona NJ
The big problems which had 20 be
met
The advertiser gathered about
the banquet board mo Hotel STAT.
Ter in the ever ug The session
WAS opened bv a g. Reucy. preqi
DEM NJ The association STR Kelley
made mention OF The fact Thar fhs
present semiaunual meeting ia not
as well attended az Others have
been. because 20 many ~ The mem.
/ hors have been called into Che or.
! vice ~ the government