The Parma herald. (Parma, Idaho) 1903-1917, 1917-10-11
yALaDIcToRY,

fourteen years OF work In Parms
That should be enough Tor any on
person. IL satisfies it's founder an
editor through ,hoae eentinuou
years, ssa with this issue its publlea
lion will be discontinued.
Since tho day before lhs Heral,
.vAs founded there have always bee,
plenty Of reasons, from newapape
standpoint. Why its publication
should have been discontinued Pub
fishing the Parma Herald has nsvei
been basiaessi ii has been luxurj
for the editor, just like fighting tn.
Prohibitsoaists. tickling his wife,
feet and voting the Democratic tick
st. And We have paid for the luxury
Of publishing the Herald just as we
have paid for all others, ~ithout a
epurmur and without regret. We
are disseminating this child of our
own creation at our own good time
and in cur own sweet way, just az
We gave " birth-without excess Of
sorrow or trsnsport Of joy. We have
fulfilled our mission, so far as We
deem !, ssoessary, and are passing
the buck One iatsnse desire of our
lifs. at lesst, has been reniized--the
Parma posteffiee Is on Democratic
basis.
For his fourteen years Of work on
the PARMA Herald its editor has
never drawn dollar Of salary. He
aeysr expected TO, and has not been
disappointed. Every dollar contrib
u,ed TO ,s support has gone back in
70 beoasins the unparalleled re-
sources of shis section aud the bust.
ness advantages Of Parma. We have
not robbed our child, nor you. And
~e are Satisfied. and trnst that you
are the Same.
We are not quitting because Of |
pressure from creditors, which is the
cause Of the diseontinuancs Of 40
many newspapers nowadays when
she coat Of publishing has increased
40 enermoosiy without correspond
Tag increase in price 10 advertisers
snd subscribers. The Herald has no
creditors, no mortgsgss, no bends.
and no money. Our subscribers and
advertisers have quite lot Of money
shat Il due us, and We trust that
they, being good men and true, viii
come in and pay. or send check
~hsn they receive their statements
In te~ days.
We are not selling the Herald
slant because OF the fact that there
Is another Newspaper here, The
Parma Review. that Is fully equipped
and amply able TO cover the field at
Parma, provided that the business
nen Of Parma give Il the support
that they have never accorded to
either Of us heretofore. II tho bust.
isss men Of Parma will do this, then
his act Of ours ia leaving the field
clear for our competitor Is one Of
he most generous ever recorded in
newspaper annals. II they do not +
md you win pardon us II We express
, doubt that they wiil--then We have
played on him about the reanest
rick that one white man can psrpe. .
rate on another--the task OF bear Z
ng the whole burden of boosting the
,est country and town on earth for I
he poorest bunch Of advertisers in
.xistenee. i
While We have no desire to butt
ato the affairs Of the publisher of /,
he Review, or TO give uncalled-for /.
.dyiee, there is one thing that he
houid do and must do, to give Par (,
ma newspaper commemorate with
ts needs; and that is to Immediately 3,
sise bis subscription price to $500 y
er year, and increase his display ad- y
eTtising to rs cents per inch. We m
~ that that Is absolutely necessary. n
lie has been working for you and this y
eetion day and night Sad receiving y
sss remuneration than he could get 4,
n any job shop or newspaper plant
4 the west for his personal service, AZ
light hours per day, without dol 4.
" of invested capital. He hasn't "a
old US this, but We know. II he Is Ii,
Use, he will follow our advice to
aise on his work; if you are wise. =
on will appreciate the work he Is IN
Ding for Parma and for you, and Il
heerfully back him up. m
The Herald job shop will be con. y
nued for the present, and its pat
ons viii receive the same eonsidera- N
on in the future as in the past. p
Paid-in-advance subscribers will 81
,eeiye back the oyerpaid amount. p.
us does not apply TO Bill Thorp, i;
III Taylor, Jim Hawley and Jim "a
rady; there are exceptions to all
Hes. n,
With these few remarks the Parma ii
ersId bids you Hail, and fare D,
ell" n
M. A. BATES. al