The Birmingham age-herald., 1917-05-20

k7TIHIS is the story of a successful
 business man; the story of a
 man who has made his millions within the past half dozen years; the story of man who Is still under 45 years of age; the story of a man who looks like a mere boy, but in whose brain revolves a dynamo which sends out sparks of wisdom and business acumen and sound judgment that many g man of so would give his hat to be the possessor of.
 Which brief summary will introduce to you MT. H. R. Mallinson, the head of the great Mallinson Silks company of New York city
 The name of 'Mallinson" Is a familiar one-a household word, so to speak-to Birmingham people, for what woman of good taste and refined judgment has not bored over the beautiful advertise ments in the "Rotogravure" section of The Age-Herald and read about the famous "Kahki-Kool," Pussy Willow" and will O. -the-Wisp" silks, featured by the House of Mallinson," and long, ed to look like the ladies in the pie tures," whose costumes were made of these lovely fabrics?
 Mir Mallinson personally is a most charming gentleman; he Is almost dandy" when it comes to appearance, his well-cut clothes, his stylish ties, his modsh hat, and his swagger togs suggesting the elegant and up-to-date New Yorker; he has a keen sense of humor; loves good story; has the biggest heart in the world and is fond of all sorts of our-door sports-mo- toring. golfing-and the rest; in other words, MT. Mallinson is regular" man--wholesome. clever and affable- and next to these attributes I have emu merated, the biggest asset in his make up is his firm, unflinching, undying belief in-"advertising" as a certain avenue to success.
 In the office marked HI. R, Mallin- son; private"-in the mammoth estab- lishment of the H. R. Mallinson Silks company at the corner of Madison avenue and Thirty first street, New York; was cordially received by MT. Mallinson. My request that he give me a story regarding his successful career as a business man-feeling as I did. that a word from him might light the way to a similar success for others-was agreeably responded to.
 "Just begin at the beginning" I sug- gested, "and tell me some of the poig- nant features in your climb to the top most rung of the ladder"
 Tt was this way" MT. Mallinson said quickly. T was junior member of the firm of which 1 am now the head when I prevailed upon my principals to add advertising to the firms selling methods.
 My experience as a director of sales was largely based. I suppose, on my ability as a fashion creator. I endeav- ored to bring a new idea into the Amer iean conception of silk selling by real ization of this country's creative lnde- pendence, and did not hesitate to produce fabrics that in texture and design were entirely unique. This idea of individual ized fabrics met such immediate response from the trade that my first modest trad, advertising soon expanded into consumer campaigns.
 "The first great national success witt which the public Is familiar was oul Pussy Willow silk said MT. Mallinson This was 8 taffeta of such exquisite softness and draping quality I was at { loss to find name properly expressive of its unique quality. However, 1t came to me one night at a dinner party wher a lady, observing the unique drapins quality of anothers dress (which hap. pened to be Pussy Willow) remarked What a wonderful finish! It reminds one of the pussy willow bud of the spring