The Pioche record. [volume] (Pioche, Nev.) 1908-1925, 1917-02-16
PUBLICITY LACKING IN STATE

In this age, when every city, state
and commercial body has its pub
licity expert to take advantage of
every opening for a chance to boost
its own game, it is peculiar that Ne
vada has not and is not making the
least pretext at advising the world
of its natural advantages, says the
Tonopah Bonanza. The climate is
one of the most substantial assets
that should bring tens Of thousands
to the dry belt, with its tonic prop
critics and energizing qualities. Yet
nothing is done to keep this fact be
fore the public. In this connection
it is remarkable that Reno has not
tried to advertise the climate, es
pecially since it is favored with
government station and a well
equipped Office staff that furnishes
all the required information free of
charge. For instance, every metro
politan daily prints every day of the
year a government weather table,
giving the theermometric readings,
relative humidity and other details
that are eagerly devoured by OBJ
serving readers. In this list of sta
tions, embracing almost a hundred
central points, not a single station
in Nevada is quoted and there is no
way for a nonresident to ascertain
weather conditions without writ
ing for a special report. This is
grave oversight and one that could
be remedied by making proper rep
resentation to the weather bureau,
which would cheerfully accede to
the reasonable request. The omis-
sion is not due to paucity of popula
ton, for the list contains many sta
tons of less meteorological import
ance than any of the three stations
in Nevada supported by the govern
ment The report in the division of
mountain states carries the names
of Boise, Cheyenne, Denver, Havre,
Mont; Helena, Lander, Miles City,
Phoenix, Pueblo, Gala; Salt Lake,
Santa Fe and Yellowstone Park.
For the Pacific states the list gives
such places as San Francisco. San
Diego, Fresno, Los Angeles, Port
land, Ore; Sacramento and Spokane
nj a, at tpc
ence to the reports transmitted
daily from Reno, Winnemucca or
Tonopah. There is no need to be
ashamed of our weather, for it is an
element that we pride ourselves by
boasting that whatever the weather
is in Nevada it is worse elsewhere.
Therefore, why not capitalize this
asset by giving it the widest public
ity, which would not entail the out
lay of a solitary cent and would
bring returns of Unreasonable val
ue.
One more opportunity is lost by
not taking up with Bradstreet's mer-
camille agency the subject of having
the bank clearings of Reno includ-
ed in the weekly reports of that con-
Germ which appears in the CONNER
ical page of every live newspaper
in the United States and Canada
every Monday morning. In reading
over the list it would appear that the
commercial center of Nevada was of
no Importance, since it is not deemed
worthy of notice in column that
carries cities of the size of Jackson
vile, Illinois, with the insignificant
clearings of $3S0,00O week There
must be some valid reason for this
slight upon the state, or it may be
traced to the apathy, if not actual
neglect, of the men who would re-
ceive most benefit from the publca-
ton of these figures.
This is no time to be caught sleep
ing at the switch when live competi.
tors are on the job night and day
studying chances for getting favor
able notices, even when the notices
have to be paid for