Putnam patriot., 1917-06-29
From the Editors Desk
rltten BY The Stroller

4-tf&ktta M0AAUEEs w 4HaA s4aE 8AFfaAA RHf+l
his fsmliy, who were without the
slightest degree Of doubt tourists per
haps This Wss their first trip into New
England. At any rate the Stroller
was stopped and the driver Of the car
asked pleasantly, "Where are we
nov? What town is this, please"
And the Stroller, equally pleasant, re-
Piled, Putnam" "Putnam, Rhode
Isisnd?n questioned the automobile
driver.
A few days later the stroller-who
spends much Of his time on our street
corners seeing what he can see-was
standing near the silent policeman.
Just then n beautiful automobile bear.
ing New York registration numoe !,
drew up and the chauffeur, seeing
nothing but ''the dummy eop'-Feally
there ought TO be a regular traffic Of
fIeef-haiIed the Stroller and asked,
aHow do we get to Worcester, and
where are We now, plesse?4
Then the Stroller began 10 think.
Now the point Of the above two par
sgfaphs Is that It is perfectly evident
from the -troiler's experience with
passing automobiles, thst tourists can,
and do, pass through Putnam without
ever knowing the name Of this thriving
and busy little community And IS
this to be wondered atz As some one
mentioned just three days ago, the
only sign announcing the name u this
CITY is On the railroad station-and not
d few passing automobiles fail alto.
gefher in passing this point. 70 Be
sure there are state Trade school signs
with tw8-ineh letters here and There,
bu1 Is an automobile friend told the
Stroller, "Taey are 80 small that
tourist does not notice them. small
sign posts have no vaiae as attention
arrestefs.
Putnam Is growing. Il i becoming
more aud more widely known Recent
~ national magazine selected Put.
mum % the first city in the country 70
receive health survey Ia great
campaign TO asave the seventh baby.
Undoubtedly Putnam will receive
some valuable advertising rs the result
Of that eumpaign Undoubtedly SOME
Of the thousands upon thousands of
readers Of that magazine own automu-
biles. They will become interested In
the campaign through the magazine
they .iitfead Of Putnam, Connecticut.
Undoubtedly sihere are lsonse Of these
readers who own automobiles who viii
pass through this section Of New Eng
land during the coming vacation sea
son. Who knows how manY viii pass
through Putnam? But If they don
know when they get here, what profit
eth it 70 Putnam that II has been So
fortunate as 70 receive valuable ad4er-
Using In valuable pedodieai9
The Mohegan Trail opened last Fri
day. Without chance for dispute the
Stroller makes the statement that this
trail viii bring many tourists through
this section who never would have
come otherwise. Probably no one in
Windham county perhaps in the
state of Conueeticut--would fail to
know when be reached Putnam. But
tourists from outside OF the state, out
side of New England, do not know
Putnam when they see II. Witness
those who asked the Stroller where
they were. All communities of this
size appear idehtical TO the automobil.
list unless the community is brought in
some way 10 his particular attention.
II he has his attention called TO our
city he will remember il and tell his
neighbors he passed here on his trip.
IL would be valuable to Putnam.
Belfast. Maine, where the Stroller
has lspent vacations, is ION the coast,
and all tourists pass, mol In automo.
biles, but on boats. Realizing the
value OF advertising, some energetic
members OF this town secured among
the business men sufficient funds TO
pay for the erection 81 "A large sign at
the wharf. II is sign once seen,
never fofgotteni
THIS is BELFAST
THIS BIGpEsf LITTLE CRY ~ MAINE
A Massachusetts town announces IL
self on all roads leading into the town
by:
THIS Is HUDSON -Ttfn TOWN WHERE
frnB LATCH STRING Is ALWAYS ctr
And nil roads lending from this same
little community bear requests 70
MENTION HUDSON IS TELLING on
YOUR rR4P
The Stroller believes that Putnam
needs something such as Betiast and
Hudson and undoubtedly many other
cities have found the value Of.
We think that here is a chance for
the Putnam Chamber OF Commerce to
do something that viii be Of true
worth 10 Putnam. Erection Of signs
telling that THIS is PUTNAM, on each
road leading into the city would not
cost mueh-the Toys ut our trade
school could easily make some thai
would do. And don't you think II
would help put Putnam on the map,
And what would be catchy line fol
Putnam S sign?