The Detroit times., 1917-01-22
ID. A. ID. A. Auditorium
Packed To Full
Capacity
CARS SUGGEST
THE RAINBOW
1917 Exhibit Outshines
All Previous
Efforts


automobile show Saturday night a.
TO make IL really uncomfortable try
ing 10 see the exhibits. which are
the most wonderful ever shown IN
Detroit. Early Monday. despite The
weather, crowds were on hand e
enter when the doors were thrown
open st 10 o'clock. This early rc
Spouse from the public gives the
men who have charge OF the greet
exhibit the hope that the success.
will exceed even their early e1pec-
tation, which were sky-high.
Altho much has been written OF
the transformation OF the old Billy
Sunday tabernacle into Jspsncsr
garden OF rare beauty. the pubic
was not prepared for the wonder
fully beautiful scene presented when
Mayor Marx set the vast building
aglow by turning on switch 90
1880 o'clock That was The signal
for people 20 storm the gates aud
within half.hour the vast building
was damned with admirers % the
beautiful as well as devotees OF the
motor car
II the lights and decorations were
brilliant the cars themselves wcTC
not less so. II the machines on cx-
hibition were to parade down Wood
x~.~a .x,n .,nrfIfo - u-ottlH ~
treated tolthe scene OF rainboE
on wheels, together with the moon
the stars. the sun. and all other
twinkling mysteries OF the skies
Prior 20 the opening OF the show
the oficers OF the Detroit Auior1o.
bile Dealers association and tho
board of directors rendered din
ner TO past presidents. city officials
and newspaper men in the Detroit
Athletic club. w J. Gordon. presi-
dent OF the association. presided.
and after having made very happy
address, called upon Mayor Marx,
who assured the members that he
would be glad 10 cooperate with
them TO the end that a permanent
auditorium might be established in
Detroit that would house automobile
shows In the future as well a. oihsr
ambition affairs that require an
usual space The biz auditorium on
Grindley field has already proved
too small for such large show ard
MANY disappointed manufacturer
are Obliged so exhibit Their wares
from stores IN the vicinity o. the
show. Il Is estimated Jhat - least
double the space fould have been
subscribed for n = had been svailg.
BILE. For this reason INC mayer
again urged that the Industry '
together and work or a building
that win bo adequate tor al pgr.
poses
Police Commissioner Couzsu also
mad, 4 hori address in hon o.
told the automobile ueH thai ae
was doing his best "a work oui nc.
swers 10 the traHi- problem ihat
confront Detroit ana atei Shat
they cooperate witb i'm an1i 1.
ulatlcns are perfected
After the bsnoIo, he guest 2ot
into aatcmobiles and were whissul
to the biz auditorium 81 D. efinar
I'd thai full 1900 fe-sons saw np
display of motor ears and acces
SORES. the value u vaich h 4. q
most impossible 70 estimate on
car alone has been so egpe1s.e.'y
decorated that 81 real saiut 81,
leas, sso.oVo viii gite an iJe ~
the slabora calc or which hD
show g. conducted
The show win run e,cry day thi.
week opening al 10 o'clock Ia ihe
mornlns and continuing until o. af
night
The elaborate lighting ss2em !.
not confined alcar 10 ~, Interior ~
the building bri the'ground- Nin be-
made az light a. ass bY hundred,
OF bis globes scattered 10 eyeri d.
rection Great wide walks have
been laid. 20 hat patrons OF lns
show viii not be Obliged GO wad,
thru mnd up 10 their anNles. as va.
frequently the case when Hsllv sun
day was holding his meeting there
Cars in Gay coIors
I'm addition 10 The artistic blenC