davidaulloa/AmericanStories huggingface dataset:
South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-04-30
HOW ADVERTISING
HELPS THE PUBLIC
BY p. :. FLOREA.
Manager Associated Advertising
Clubs OF the World.

Clubs OF the World.
Within two or three weeks, re-
Gently, two important things hap
pened in the advertising profession.
and they have such a direct and i'm
portant bearing upon the interest Of
the public that they will be found
Of interest to everyone who must
buy things and that. of course,
means all of us.
The first of those two was a de-
cision on the part of the Associated
Advertising Clubs of the World TO
make a most searching investigation
into the relationship between adj
vertising and the cost of living, and
the other was the adoption by the
committee in charge of building
the program for the great annual
convention of the Associated Adver-
Using Clubs, in St Louis, June 5 TO
{ = of the slogan, Advertising Low
ers Cost OF Distribution"
The Underlying Thought.
Only a few people know, perhaps,
that the entire advertising club
movement has been built upon the
proposition that advertising can
only grown fact. that it can only
survive-as it benefits the public;
and that the whole great movement
known as the Associated Advertis-
ing clubs has as its very foundation
the thought of making advertising
even a greater economic force tnan
il has been.
Advertising men have known that
advertising reduces the cost of
manufacturing things. and that Il
brings down selling costs, both as
this has 20 do with the manufac-
turer and the retailer. They pro-
pose now to gather information.
classify it in the form OF dennite
evidence and have it ready for pre-
sentatiOn.
For the purposes Of this article
and one that is To follow, I shall
consider only the influence of ad-
vertising on retailing. and Will show
some of the ways in which il brings
down the cost of doing business, 10
the benefit OF the public as well as
the business man.
Clerks sell More Goods.
can eventually build a reputation
for his store among those who
chance TO come into it. and among
their friends. so that they will have
confidence in him and in his clerks
or salespeople so that they will buy
goods more readily, having greater
confidence But that takes years
and years.
Through advertising. salespeople
sell more goods in a given number
of hours because. through advertis-
ing. the merchant has made the
public know that it is safe TO buy
from him. and the salespeOple do
not have to argue the merits of the
GOODS All wool is all wool AID fast
colors are fast.
The simple result is that each
4 salesperson sells more goods in a
given number of hours and his or
her salary is distributed over "A
greater number of sales. so that the
cost Of selling the goods is actually
reduced
South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-04-30
AMERICAN RELIEF WORK
TO CONTINUE IN TURKEY

BOSTON. April 30.-American re-
lief work for Armenians and Syrians
i'm Turkey will continue. notNNitl-
standing the severance Of diplomatic
relations with that country, accord
ing 10 "a statement given out Sunday
night by DR.. James l.. Barton. secre-
tary Of the American board of COM
missioners Of foreign missions. Al
though communication may be him
dered for a time. says the statement,
we think there will be funds in
Turkey 20 carry on the relief work
for some weeks"
South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-04-30
KILLED IN AUTO.

INDIANAPOLIS. Ind. April 3O.--
John Steffen. 40 years old, of this
city. was killed Sunday night when
aa automobile in which he was a
passenger. was demolished when hit
by a traction car near this city. The
driver Of the machine was bruised.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-04-30

Dr. Axteu, Dentist 315 Union
Trust Bldg Adv.
South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-04-30
Big discoveries are simple ideas

Until we went back to the toasting for
stove, to the simple idea of hot buttered tt
Burley cigarette wasn't possible. The b
hold. But now it does.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
WHAT ALLIES INSIST ON
Terms Of Peace Are Displayed at
Washington.

Washington. Aug. The allies
have come to a full agreement as to
the r%emodelling of the map of Europe
after the war.
A sketch showing the peace aims OF
these countries was displayed at one
of the embassies.
First in the allied proposals is the
restoration Of Belgium. France, &C.
cording to plans. is to have Alsace-
Lorraine. Constantinople will be in.
ternationalized and the Turkish gov.
ernment's grasp In Europe loosened.
The Grecian boundary will be showed
nOrthward. while Greece will also get
some of the islands neal the Mediter.
ranean.
Italy will have Trent and Trieste,
some Strengthening of her northern
boundary and a small slice OF territory
across the Adriatic. Croatia and 30
hemia will be made into Independent
states, while Poland will be establish.
ed as an independent territory, as a
buffer between Russia and Germany.
1t is proposed to divide Austria-Hun.
gary n two states.
These terms are allied terms. Amer.
lea has not lent itself to them.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
GERMANY MAY TRY TO
CRUSH SWITZERLAND

Washington, Aug. Germany may
attempt to trample Switzerland under
foot and swing her armies around the
southern end of the Western front,
unless the mountain republic yields to
Teutonic demands.
That is the prospect experts see in
the event of Switzerland's refusal Of
gold in exchange for Germany's coal
supplies.
1t would cause a readjustment Of
battle lines on the West front.
The fact that Switzerland Is resist.
ing the loan proposal came as a sur
prise here. Switzerland, composed OF
German, French and Austrian stock,
is regarded pro-German and Germany
several months ago used her as a GO
between to make pseudo peace offers
to the United States. g
In the circumstances authorities are
not entirely able to fathom the situa.
ton.
Incidentally there has been sugges.
ton here that the United States would
do well to swing her forces into the
southern end Of the Western front,
fianking Switzerland. Such a move.
experts hold, would tend to keep
Switzerland in line. inasmuch as the
influence of her sister republic would
probably prevent her being too friend
ly with Germany.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Will Govern Mobilization OF
Selective Army.
REGULAR UNITS FULL SOON
Countless Applications From Men Ger
tain to Pass Are Being Received for
or Branch of the Service.

Washington. Aug. 9.-Provost Mar
shall General Crowder and his assist
ants are at work on the final set OF
regulations to be promulgated this
week to complete the organization OF
the ~selective draft war army. They
will govern actu..l mobilization of the
men selected.
Statements issued by the war de
partment show that preliminary fig
ures place the total force of national
guard taken into the federal service
Aug. 5 at 1903 officers and 4l9,S34
men.
Another statement showed that 1870,
100 war volunteers have been re
cruited for the regular service since
April l, leaving only about 2,0oO va
canc!es in the regulars at war
strength.
The mobilization regulations will
show how the drafted men are to be
assigned.
Already the war department has re.
ceived countless applications from
men certain to be called in the first
increment OF the draft forces for as.
signment to some particular arm or
branch of the service.
Where a man has been summoned
by his local board for physical exami.
nation no method exists whereby he
may enlist in the regulars and have
his service count on the home quota.
II is probable, however, that some
effort will be made to meet the wishes
OF the drafted men in this regard as
far as possible when they are mobiliz.
ed. 1t a be done only to n limited
extent as the regulars and guards are
practically filled up.
1t is regarded as likely the mobili
zation regulations soon to be issued
will show that the surplus OF drafted
men Is to be Used as a recruit nucleus
and that all the men will be put under
training as quickly al possible,
A recruit depot will be established
In France from which regiments at
the front will be kept filled up.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
i. i. j. X 4 i. /. !. i. i. + !. j. + 4 X +
VIEW OF THE VIENNA PRESS
Chlna's War Move Blamed on tho
Entente In Austria-Hunqary.

Amsterdam, Aug. 9.-Austria-Hun-
garian newspapers. according to a
telegram from Vienna, view China's
declaration Of wal as the work of the
entente, especially President Wilson.
1t is aimed as a blow at German and
Austro-Hungarian business interests
in China and to GUST two troublesome
trade competitors by furnishing the
Chinese with a pretext not to pay
their debts, rescind railway and min
ing concessions granted to Austrians
and Germans, confiscate Austro-Ger.
mar capital invested in the country,
seize their ships and intern their sub
jects, the newspapers say.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
WHOLE VILLAGES WIPED OUT
Conditions in Syria and Palestine
Worst Possible.

New York, Aug. 9.-Conditions In
Syria and Palestine are declared to
be the worst possible" by a refugee
who fed from there and by circuitous
routes has just reached New York and
reported to the American Committee
Of Armenian and Syrian Relief.
The committees informant said
there were 5000 cases OF typhus in
Beirut when he left, owing mainly to
lack of medicine and scarcity Of doc.
tors. The pOorer classes have been
wiped out by starvation, he said. In
Lebanon he saw many villages and
towns without a single inhabitant.
Relief work In Beirut is being car
ried out in Behalf Of the American
committee by Americans there.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
STRIKE SENTIMENT GROWS
w. D. Haywood Says /. w. w. May
Try General Tieup.

Chicago, Aug. 9-Sentiment is grow
ing for a general strike Of |. w. w,
according TO William ID. Haywood, gen.
eral treasurer and secretary, who de.
clared that harvest hands in South
Dakota had been called out and that
50 per cent of the lumber industry in
the Northwest is tied up following
w~alkouts. Haywood refused to say
how many would be affected in a gen.
eral strike, but said more thar rs, 600
are out now.
Il have received kilograms from all
parts of the country endorsing a gen
eral strike in retaliation for the lynch
ing OF Frank II. Little" said Haywood.
Haywood said a general strike could
be accomplished only by individual
branches strikinS separately. There
Is no executive board powerful enough
to call a general strike" he declared.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
KERENSKY IN POOR HEALTH
Friends Fear Russian Premier VIII
Break Down.

London, Aug. 9.-The health OF Alex.
ander F. Kerensky. Russian MAJ of
the hour, Is a matter Of grave con
Germ to his friends and associates, ac-
delegation which has just returned
from Petrograd.
Premier Kerensky's health was
none too good when he took Office and
the strain since has been not only
constant, but probably heavier than
today.
His friends say hat only his ire
mendous will power and nervous en-.
ergy have kept him going SO long.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
NAVY WILL BUILD AIRCRAFT
Plant Costing 100000 to Be Con-
struCted.

Washington, Aug. 9.-Construction
OF an aircraft factory at the League
Island navy yard, Philadelphia, to cost
approximately 1000. 600 and to be
completed in 100 days, was ordered by
Secretary Daniels. The plant will EN-.
ploy 1000 workers and will be capable
of producing 1000 small planes yearly.
The navy's air program is a sepa.
rate undertaking from the great 500.
OOO, 900 aircraft act. A large sun for
naval aircraft production is under.
stood to be still available from recent
appropriations and Secretary Daniels
has asked congress for additional
funds for the purpose.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
i. !. + Il X !. !. i. i. + r. i. !. !. + + r
BODY BURIED IN CELLAR
Woman Evidently Besten to Death
With Hammer.

La Crosse, Wis, Aug. 9.-The dis
cOvery of the body Of Mrs. Cora Miller
buried In Quicklime in an unused Gel
lar Of the home of Edwin Hauge, far
mer, cleared up her disappearance
Feb. "a from the home Of her employ
er, Hiram Lovejoy. near West Salem,
La Crosse county,
A warrant for Hauge's arrest has
been issued and the police offered a
reward for his capture.
He Is known to have lived near
West Salem until July ), when the
police began their second and sue
cessful investigation.
Hague rented from Mrs. Miller. The
police believe she went there to col
lect rent and died in a desperate strug-
gle 10 preserve her honor, being beat
en- to death with a hammer found In
the grave.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
UNCLE SAM MAY INTERVENE
Federal Troops for Butte Among the
Possibilities.

Butte, Mont, Aug. 9.-~Intervention
by federal troops in the mine strike
situation here is forecast by an inter.
change of messages between the war
department and those in command OF
troops here.
C. F. Kelly, vice president OF the
Anaconda Copper Mining company,
told smelter men his company will let
the mines remain idle before it would
recognize the Metal Miners union.
The street car strike is still on.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09

Responsibility for labor troubles
among miners in Montana, which have
Curtailed the output of copper and
contributed to rioting and other dis
turhanceS, was charged to John ID.
Ryan of New York, president of the
Amaleamated Copper company, by
Representative Jeanette Rankin in an
address to the house.
Miss Rankin was speaking on a
resolution to give the president pow
er to take over and operate metallifer.
Gus mines, which she offered. 1t was
referred to a committee.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
SUSPECTS BEING WATCHED
German Spy Plot Discovered In Ar
qentina.

Buenos Ayres, Aug. 9.--An active
German spy plot, as a result Of which
ship sailing and other information has
been revealed, was discovered by tho
foreign office.
The miscarriage Of a letter intended
for the head Of the espionage plot led
to the discovery.
The letter fell into the hands Of the
foreign office.
A number OF suspects are under sur.
vigilance.
No arrests have been made public
owing Il doubts az to whether the Ar
gentine laws provide penalties for In.
fractions in such cases.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
SUGAR, LUMBER AND COTTON
Commodities May Be Put Under Elk.
port Control.

Washington, Aug. 8 Three impor-
tant commodities-cOtton, lumber and
sugar-probably will be put under *.
port control soon by President Viii.
son. The exports council, 1t is under.
stood, already has recommended that
they be added to the list of goods for
whose shipment out of the country
license is required.
Goods thai now cannot be exported
stuffs, iron, steel and explosives. BY
adding cotton. lumber and sugar to
these the government will extend its
control to cover the most important
of its export materials.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Mooney Retrial Denied.

San Francisco. Aug. "a new trial
will not be granted to Thomas Mooney,
bomb case defendant, just because the
attorney general asked 1t. The state
supreme court, in denying Attorney
General Webb's request. ruled that 1t
could not consider an application for
. new trial except on formal motion
Of "one of the parties to the court"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
HAVE NINE MEN CORNERED
Band Ct Arizona Indians and Mexicans
on Warpath.

Globe, Ariz., Aug. s. Nine white
men, supplied with only a few rounds
Of ammunition and a small quantity
Of provisions, are barricaded in q dug
out high up in the Sierra Anchas
mountains, fifty miles west OF here,
and are surrounded by more than 100
striking Apache Indians and Mex.
cars from the asbestos mines in that
vicinity, according to word received
here.
Deputy Sheriff Dan Armer, at the
head of a band Of mounted rangers.
has left for the Sierra Anchas.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
BATTLE IN EAST AFRICA
German and British Casualties Said to
Be Heavy.

London, Aug. 9.-The beginning of
4 forward movement in the Lindi area
on the Indian ocean in Southeastern
German East Africa is described in an
official statement here.
The action was indecisive, the
losses on both sides being consider.
able. The British forces are en-
trenched on the ground gained, the
statement says. and the advance will
be resumed soon.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Spain Faces Serious Strike.

Madrid, Aug. 9.-The miners In the
Uenarroya basin have announced their
intention TO strike, The railroad men
in the same province also purpose to
quit work. The members of the cabi.
net hope to be able to prevent the men
from going out.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09

The action OF the senate regard
ing national prohibition has made il
than we had intended" said Charles
S~telZle. manager of the strengthen
American campaign" For the past
several months We have been shaping
up machinery, the purpose of which
is to secure 10000 deputies in $500
cities and towns to push a nation.
al 81 600, 900 advertising campaign
against the liquor traffic"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Artillery Battle in West.

London, Aug. 9.-In Flanders the
heavy artillery has opened up again
with a bombardment from British guns
of drumfire intensity in some sectors.
The Germans are replying spiritedly.
and the duel appears to be working up
to notable proportions.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Another British War Loan.

London, Aug. 3 Andrew Bonar
Law, chancellor of the exchequer, in.
troduced in the house OF commons a
FORMAL resolution authorizing the
treasury to borrow another 81, ,00O.-
900 on the security Of the consolidated
fund of the United Kingdom and an
bounced that a war loan bill for this
purpose will be introduced In a few
days. The resolution was adopted.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Ousted for Egg Gambling.

Chicago, Aug. enlarged with gam
bling the Morgan-Kuhn company has
been ousted from the butter and egg
board. In an affidavit fighting a suit
brought for delivery Of five cars OF
eggs the firm is said to have sworn
the sale was purely a gambling propo-
sition and 1t had no intention of max.
ing the delivery.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
NEW GERMAN CABINET MEM.
Der ExCONviCT.

Berlin. Aug. 9.-Dr. August
Mueller, Social Democrat OF
Hamburg, who has been APP
pointed under secretary Of the
war food bureau, during his
early career as Socialist editor
had an entertaining encounter
with the police. In 1899 he was
sentenced to four years impris.
onment for lese majesty and
served two and a half months
when he obtained a new hear
ing and was acquitted.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
GRAIN PRICES GUARANTEED
English Farmers viii Get Fixed Prices
After War.

London, Aug. 9.-Farmers will be
paid a fixed price for cereals for sev-
eral years after TIE war, according to
the provisions Of the cor product bill
which passed the house Of commons.
It's advocates hope it will so encour-
age the growing OF wheat that tonnage
can be released to bring from America
the cotton supply required by Great
Britain.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
DRAFT HITS FORMER WIFE
Woman Drawing Alimony Is Not a
Dependent.

Chicago, Aug. 9.-A divorced WON
an drawing alimony has not the status
as a dependent a wife has. This rul.
ing with regard to draft exemptions
was received here from Provost Mar.
shall Crowder in reply TO a question
raised by a divorced oma who want.
ed her former husband exempted be.
cause she was dependent on the ali.
mony which he paid her.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Chicago Live Stock.

Chicago, Aug. 8.
Cattle-Receipts, 1000; steers, $3.50
Q14.15; cows and heifers, $4.3O911..
IS; calves, $s.5O@13.25. Hogs-Re-
ceipts. 10000; light, s15.NG16.50;
mixed. $15.10@16.5O; heavy, $14.S5@
1850; rough. $14.S5@15.1O: pigs. ST..
25@14.25. Sheep-Receipts, 5000; ma
tive, $7.50010.s6; lambs. $s.00014.so.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Wilson's Plea for Record
Production Answered.
HEAVY YIELDS FORECAST
Department Of Agriculture Issues Es.
Inmates Based on Conditions Aug. I.
One.ninth Entire Area of United
States Under Cultivation.

Washington, Aug. 9.-The final pro-
duction which the nations crop will
yield this year was forecast again by
the department of agriculture with es-
Inmates based on the condition Of the
growing crop on Aug. l..
The production statistics indicate
how July weather and other condi-
tons have affected the all important
food crops on which the country and
its allies in the war will have to de-
pend during the coming year.
With more than 343, 600 square miles
planted to the important food crops,
not taking into account the vastly in
creased number &C nome gardens, the
United States has more than IN
ninth of its enthe area growing III
food crops. THIS IS larger than the
Maine to the Indiana Illinois line and
south to the North Carolina-Virginia
line and the Ohio river, including
West Virginia.
Bumper crops of corn and oats and
record crops of barley, rye, white and
sweet potatoes, tobacco m hay show
the response of the farmers of the
country to President Wilson's appeal
made in April last to produce larger
crops this year for war use.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Dual Declaration of War.

Toxic, Aug. 9.-Austria will be in
cluded in the var declaration decided
upon by China against Germany in a
few days, the foreign office stated. The
Japanese political mission to America
will leave here in September.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
CHARGE IS BEING PROBED
Said Large Sums Of Money Are Going
to Germany.

Cleveland, Aug. Federal agents
are investigating reports that thou.
sands of dollars is being sen month.
ly from Cleveland to Germany through
the neutral Swiss government.
Investigation, it is said, has reveal.
ed that scores of Germans and per.
ing funds to German. o~stensibly to
relatives.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
Fatal Bread Riots In Brazil.

Bahia, Brazil, Aug. 9.--Disorders
have been caused here by the high
cost OF living. Two persons were kill
cd and a number wounded In con.
ficts with the police.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
READY TO FIGHT FOR U. S.
Polish Federation of America Offers
300, 900 Aliens.

Milwaukee, Aug. 9.-Uncle Sans
armies will be augmented by 900, 900
Poles and other aliens If the Polish
Federation Of America is granted per
mission to raise the force of such ar
mics.
A resolution was telegraphed Presi-
dent Wilson asking permission. 1t
contains the following sentence:
THE Prussian government should
remember that every wrong breeds
an avenger."
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1917-08-09
South ST. Paul Live Stock.

South st. Paul, Aug. 8.
Cattle-Receipts, 1900; steers, $3.50
$3.50; cows and heifers. $6.O0@7.5O;
calves, $6.75G11.25. Hogs-Receipts,
/, 200; range, s15.00916.00. Sheep
Receipts. 100; lambs, $7.00@14.00;
ewes. s. O0m7.50.