New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-26
Tribune Justi6es
In 100000
Cirnbel Suit
Ayers Truth of Every
Charge in "Answer" to
Libel Action
Pleading Is Filed
Details of Allegations of Cim-
bells "Misdeeds" in Sunday
Tribune Tomorrow
Pleading Is Filed

Gimbel Brothers recently brought .
libel suit for Sl.000,000 damages
against The Tribune Association and
individual defendants, based upon an
article written by Samuel Hopkins
Adams and published in The Tribune
on October 22, 1916. The individual
defendants named in the action were
Ogden II. Reid. editor Of The Tribune
end president of The Tribune Associ-
alton; Richard II. Waldo. It's secre-
tarv and associate general manager;
G. Vernon Rogers, its vice-prcsidcnt
and general manager. and Samuel Hop
kins Adams, the author Of the article.
sackett, Chapman g. Stevens. attor-
neys for The Tribune and all OF the
ether defendants, yesterday served
tho defendants answer upon Rose &
Paskus, attorneys for the plaintiff, and
lied il in the office of the Clerk OF the
Supreme Court.
The article sued upon had headings
a. follows: "Gimbels' Advertising
Claims Prove False-Their Birthday
Sales the Last Link in the Chain OF
Evidencc-A Whole Series OF Misrcp-
neutrality-suspicious. Inflated by
System OF Mathematics Peculiar to
Gimbels After Repeated Warnings
They Show Their lneptitude at Re
forming, and So They Go Out Of The
Tribune's Advertising Columns
The article stated that, after far,
patient and charitable hearing. the
Gimbel establishment, which knew
that il had long been under suspicion
by The Tribune, and had more re-
Gently been on its trial for the privi-
lege of continuing 10 advertise IN The
tribune, had finally convicted itself In
such unmistakable fashion that The
Tribune had no alternative other than
70 believe that the special sales policy
Of Gimbel Brothers was a policy or
Inflated claims, of Misrepresentation
Of values and the imposition upon the
creduity of the shopping public; also
that the store had been employing ad-
,ertising not for its proper purpose
OF pointing the way to sound values
and desirable gooos at desirable
prices, but to trick the public with
false claims Of value into buying n.er-
chandise above its normal price; that
advertising space was not for sale IN
The Tribune for, such purposes, and
that that was why Gimbels WAS out.
The article also went on to state
that the final count in the indictment
against the concern was found in its
Birthday Sales" last October, which
celebrated the sixth anniversary OF
It's establishment in New York; that
such sales had been a series Of misrep-
reservations mainly based upon claims
OF spurious values for the goods sold,
and proceeded TO give many details
of such sales in illustration OF such
accusations.
In addition to the usual technical
defences in libel suits, the answer OF
The Tribune and the other defendants
pleads the truth of every defamatory
charge made in the article against
Gimbel Brothers. II goes with detail
INTO many instances Of what the
pleading calls "the reprehensible
methods" followed in the conduct OF
the Milwaukee and Philadelphia stores
of Gimbel Brothers by those who were
the controlling and managing execu-
tive officers and directors Of those
houses, as well as OF the Gimbel
brothers house in New York
An extended report OF some of the
most salient features Of the alIega-
lions Of the answer will be published
in the Sunday issue of The Tribune
tomorrow. The answer is an unusu-
ally long pleading and the trial Of
the action promises also TO be unusu-
ally long and interesting. John r.
Stanchfed is trial counsel for Tho
Tribune Association and the other de-
PENDANTS.