The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1917-12-25

tabler, the electrotype, papier-mache
and photo-engraveur When con-
vention of experts get together as a
war measure to combine inthese ma
chimes and methods the very best
elements of all, they may very
quickly produce something that will
delegate most of the present print
ing equipment to the scrap pile. BY
the use of the ocean cables, the tele-
graph, the telephone, the wireless
and the airship coupled with what
ever is adopted in new machinery
or new methods, the newspaper of
the near future might not be made
at all like the newspaper Of today.
Even in the unprogressive days of
the past few years, great changes
have come in the means of COM
municating with one another and
spreading the news. You must have
noticed it here in Bingham county.
A few years ago man on ranch
took horse and rode long dis
lance to transact business that he
telephone. A few years ago the
merchant, who had an important an
nouncement to make, had hand bills
printed and had them placed in the
homes and in the farmers vehicles
around town. The country people
read these hand bills on the way
home or after they got home. They
read them after they had gotten
away from the place where they
could buy the things they read
about. The live dealer observed that
local paper was better and cheaper
and reached the people in their
homes where they had more time for
studying; where they could decide
what they were interested in and
when they got to town they knew
where to 60 to make their purchases.
You do not see many of these post
ers nowadays, and the dealer who
relies on that way of advertising is
acknowledging all the while that he
is back number following anti
quated methods. The live fellow
does it by handing in his communi-
cation at the newspaper office. This
would not have been practical five
or ten years ago, because no news
paper was thoroly circulated thru
out the county. In those days man
had to put his announcement in two
or three newspapers to have 1t gen.
orally read, and the expense was
prohibitive. The newspapers that
are taking advertisements today and
furnishing the service that people
want are those whose circulation is
thoro in a certain amount of terri
tory, which they intend to serve.
They do not waste energy scattering
over other territory.
The Idaho Republican has always
had the reputation Of being different
from the other newspapers and 1t
has always been said by many other
publishers that Trego didn't know
how to run newspaper. That is
probably true. l never learned the
newspaper trade. I just took it up
because | wanted to, not because /
was qualified. I went out of saw
mill camp into a printing house
scarcely knowing printing press
from log carrier. and. went to pub
fishing something that l called a
newspaper. Naturally man doing
that way would act on his own ideas
and the paper would not be at all
conventional. The other publishers
used to have a great deal of fun
about the way conducted my news
paper and they probably do yet.
With the first Of January am
going to start a new kind Of news
paper. A kind that believe has
never been published yet in the state
and this will be one more example
of doing something that is different
and unconventional. 1t will be con-
Quoted in connection with the pres
ent newspaper, at the same office,
by the same force and indirectly for
the benefit of all Of the people of
Bingham county. 1t will not add
anything to the subscription price
of The Idaho Republican and will
probably help to improve the news
paper service in the county. The
publisher will bear all the expense
of the experiment and the public
will share the benefits.
fCAnffnrnI un~k snn,,1