The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-05-20
THAT rs THE BIG MESSAGE FOUND IN THE ADVER-
TISEMENT BELOW A TRUTH ALL
MUST ADMIT.
Actual Results Count Most-Advertis
ing Most Economical Salesman in
the World.
READ WHY "ADS' ARE
WRITTEN LIKE NEWS

Tanlac advertising Is not run in
news style" to disguise 1t but to pre-
sent our message in the form and
style the reader is most accustomed
to read, Everyone reads news articles
every day in the papers. You are
able to read one easier than a display
advertise ment and understand ii Letter
as proven In scientific tests. We don't
hope you will get halfway through one
before you discover II is a Tanlac adj
yertiscment. We generally mention
the name right at the top. They All
look very much alike. too
An analysis demonstrates that its
seemingly mediocre style. lack of style
and beauty Is founded on theories
proven correct in practice. Summed
lies solely upon users for advertising
material. The people who have tested
it themselves and secured results are
the creators Of Tanlac advertising. 1t
should he so with everything.
Tanlac demonstrates its merit 10
your neighbor and he sits down and
says so We let YOU know what he
said by sending you his very word, in
newspapers that are thrown on your
porch instead OF through letters and
the mail man. The advertising writer
is simply a. compiler OF testimony.
grouped into readab bic form and sent
you the most economical way TanlaC
has accomplished wonders. Users by
the thousands testify to this.
City editors editorial writer's VINO
sway the nation. and wise users OF
space make their appeals To the pub
lie through the use of a style the pub
lie can read easiest. like best and
can digest quickest.
Space Often Thrown Away.
Sometimes We have transgressed
from our duty of compiling testin ony
to talk on health or public questions
For instance. we have used and paid
for space 10 urge men to enlist in The
army or navy. We have urged people
to let up on excessive eating and
abuses lack Of fresh air and exercise
that puts you in that run down de-
ranged and disordered condition. We
have through space we paid for, .cld
you how TO diagnose many OF the more
simple al AUitntS W IlItD niue pAa Ok ifli
in the average American city ere apt
to be troubled with.
For instance. when tho digestive
system begins to falter, food piles up
and common sense tci7~ YOU II begins
10 decay and rot, It clog5s -. ti4e, IN
festival tract. and causes that sour.
CASEY stomach whtC7= gives YOU hefSh-
ing spells, that heavy. bic-~-2d feel
ing press IRE around the heart and
chest shortness OF breath. etc. You
are deadened by the poisons and last
lose your energy because digesuoa
isn't furnishing any nourishment and
so you become constipated heau,cRes
signal TO you. nerves begin to jump,
and your sleep isn't restful and you
toss about. You are bound to wake
up after having all that mass of ua-
digested food in your stomach mCrs
or less OF wreck and you WIFI re
weak, dizzy. feel heavy. dope and
lazy. Your head may ache ana hon
estly it is a rooten feeling As rotten
as the food can get II your digestion
inside No wonder you haven't eny
appetite Your system already nas
more food than il can handle. Dieting
may give nature chance to catch up,
or fasting may do so, but the real
worthwhile idea is to remove the
cause OF this terrible condition that
eventually can wreck and derange the
whole health and body of the victim,
Strengthen those vital organs and
cleanse out the accumulated waste.
Speed up the digestion, bowels. kidney
and liver so that no matter what you
eat or how much your system will ex-
tract the nourishment from II and
work smooth and sweet
Tanlac does this. according to thou
sands upon thousands of people. The
statements of a few more Richmond
people are published on this page in
proof OF it, Day after day and month
after month the words of praise your
neighbors have given Tanlac are re-
peated back to you in the papers.
Read what they say.