South Bend news-times. (South Bend, Ind.) 1913-1938, 1917-09-09

kinds. china, furniture. and linens.
and we again feature these in sep
TENDER when people are thinking Of
the home for winter Really all
these sales are based on customs
that are peculiar 70 certain times of
the year. No successful merchant
but studies the huctuating fancies
and customs OF the human family
and caters TO them In March. we
have our largest sale Of silverware.
oriental rugs. lace curtains, and
household utilities. hosiery, and
travelling bags. In April. we still
feature the curtains and curtain
stuffs, making more of a specially
of them. Again, in May. we have
another sale OF white goods Of all
kinds, specializing on silk hosiery
and gloves. In June, a cleanup Of
silk remnants, ribbons, aprons, and
silverware.
Many housekeepers still have a
fall and spring housekeeping. We
merchants that are succeeding have
a most thorough one in July and
what is offered then is inferior. If
shoppers will only run in from their
cool haunts. if they are away, or
come in each Of those months at the
beginning Of each week Of the
month. they will be able TO pick up,
at less than half price in many in
stances, those articles Of household
value which are staple all the year
as well as many bits here and there
Of laces, embroidery, collars gloves
linen, and innumera BILE other things
that Will come in handy later. Lin
ings. braids, small ware articles. al
ways needed, can be picked up at
these sales in July and August for
prices offered at no other time of
the year, not even az the special
sales. A merchant abhors a clut-
tered department He wants to feel
his goods are in circulation, and his
shelves cleaned up from the years
accumulation, in spite OF the special
sales held at intervals. At this time.
his buyers are away getting the fall
goods, and he must make room for
them.
In September. besides the display
OF fall goods we again feature pet
ticoats. bedding of all kinds. silks
and furniture. IN October. are our
best linen sales, glove and silk un-
derwear bargains In November.
we again feature aprons. silk hosiery
and winter coats. December is Civ
en- up almost entirely to holiday ar
ray in all departments. Thus goes
our year Now for a glimpse at the
different departments to illustrate
our summer cleanup"
A careful tour of the store veri-
fed and Illustrated the merchants
statements The household depart
ment. perhaps, feels these cleanups
less than any other. because its
goods are staple and the styles
change less frequently Yet. even
here, are opportunities Of picking up
useful things for all the year round.
At no time can the housewife find
such good bargains in refrigerators
as at this time All kinds Of appli-
ances for warm weather are reduced
Frequently mops and busters, va
cuum cleaners, and freezers are es-
pecially featured. At this time the
demonstrators are IN evidence with
the best Of hints 70 save the busy
housewife time and gas. Especially
beautiful displays of aluminium, with
the three decker devices for cooking
vegetables and meat on one burner,
roasting pans that can be used for
roasting meat, pot roast on the top
OF the stove, turned up and made to
bake cookies, turned down and
made into a bread or cake box Nor
are goods all that the shopper gets:
she learns many a good lesson i'm
saving time.
In the silk and linen departments.
the bargains are piled high. few