The Mankato free press. [volume] (Mankato, Blue Earth County, Minn.) 1879-1924, 1917-11-30
VALUE OF ADVERTISING
CONTINUED From Page One.)

read to the waste basket, the result
of this advertising in the increased
sales justified the expense.
Should Take Interest in Politics.
Mr.. Davidson brought out the
, thought that business men ought to
take more interest in national politics,
and he thought the advertising clubs
had a great field for usefulness there.
He paid his respects to members OF
the lower house of congress, saying
that these men were frequently lack
ing in business experience. He spoke
of the manner in which Representative
Kitchin forced through congress
drastic increase in the postal rates on
certain kinds of mail and remarked
that some senators said these rates
were going to be changed at the next
session He referred particularly to
magazines and newspapers. He paid
the press the high compliment of say
| ing that without newspapers, a de-
mocracy such as there was in the
United States, could not exist.
The speaker remarked that the
1
vertising increased the cost of dis
tribution of the product. He said that
advertising that did this was not good
advertising Good advertising, but in
creasing the volume of the sales, en-
| larged the scale on which the bust
ness was done and actually decreased
| the cost of distribution of given
quantity of the goods.
Have Splendid Work.
Mr.. Davidson closed with the
thought that the advertising men of
| this country had splendid work
ahead Of them in keeping business in
| this country moving at a good rate,
| so as to make this business adequate
| to sustain the cost of the war. The
boys at the front must be supported.
American business must pay the taxes
and furnish the means to support
them otherwise the armies of America
would be defeated He believed that
| of doing their part to give victory to
| the cause of liberty and democracy.
The chairman on bhalf of the
/ meeting heartily thanked Mr. Davidson
| for his address and remarked that he
had gotten from it some good ideas
that he would remember. He said Nh.
| Davidson had come to address the
meeting as an act of kindness and
| without compensation.
| The remainder of the evening was
taken UP in business session. con-
| stitution was adopted, naming the Or
| ganization the Mankato Advertising
club. The purposes of the club were
| expressed thus: To create better bust
ness conditions in Mankato, to give
| Mankato good position as business
| center and to discourage unethical and
immoral advertising.
| The Permanent Officers.
| Permanent officers of the club were
now elected in a single notion which
made the temporary officers per-
manent. These officers are: President
/, H. M. thompson vice president. Ed
Nyquist; secretary treasurer, K. X.
! Hamilton These officers are ex-of-
| ficio members of the executive com
mittee, which includes two more mem
! bers. The two temporary jncumbents
of these two memberships, P. M. Fer
guson and c. W. Fisher, were made
permanent by the presidents ap-
! pointment.
A motion was passed pfcPlulnS that
the newly organized club affiliate with
/ the National Association of Advertis-
! ing clubs. The president remarked that
| this affiliaticn would bring to the
| Mankato club members tho magazine,
! Associate Advertising, OF which he
spoke very highly. He also said the
| local club would have the backing of
| the National Vigilance committee,
whose business it was to hunt up,
| expose and suppress fake advertising
! in all parts of this country.
The meeting closed, after extending
| to Mr. Davidson rising vote of
| thanks