The Ontario Argus. (Ontario, Or.) 1???-1947, 1917-12-13
ATTRACT WOMEN
TO YOUR STORE
They Do Most Of the Family
Shopping,
KEEP TO THEIR STANDARD.

| They Are More Observing Ihan Men
and viii Not Make Their Purchases
In Disorder and confusion--Immaou-
late Array of Goods Pleasss Thor.
Tho shiftlsss Merchant Fails
tcopyriRhted. isiA by Thomas }, suilivanl !
An acorn IN not an oak when u In
sprouicd. Il must 20 through tong
summers and fierce winters and en-
durc all the frost and snow and thun'
der aud storms and side striking winds
before II Ia full grown oak.
Not Hail = Man.
So man In not man when he IN
created. lie II. only Just begun. HIS
manhood must come with years. He
who travels through life prosperous
and goes TO hls grave without wrin'
kle 4 not half a man. Dlfhcnlties are
Gods errnnds and trainers. and only
through them can one nttnln TO the
tullness of manhood. aL
And what chlmern II nan. what
a. confused chase. what n subject Of
] contradiction proposed iDdfe of all
things aud yet q feeble. worm OF the
4, earth. the grent depository and guard
( Ian Of truth pnd yet n mere huddle
4 OF uncertainty. the glory aud scandal
OF the universel
Women Greatest Shoppers.
Man Is sort OF dependent creature.
and that Is why woman took him In
! charge aud relegated him 10 the reai
OF the procession. nc least 80 fur as the
purchasing agent OF the home necessa'
rles goes. Some extrnvngnnt guesser
has giessed that 10 per cent Of all retail
buying IN done by women.
We guess that that guess ls too high.
Men have more 10 do with the fam
lily shopping than they are often will.
ing 20 have their wives. daughters ana
sisters admit TO friends.
Men are the court OF last resort. and
the case IA often reversed. as the ex'
changed and returned goods depart
ment OF almost any store can testify.
Perhaps the expense ~ these depart
ments would be largely reduced II the
stores were made more attractive 20
men. n II were less unusual and less
embarrassing for them 10 shop Ger
tain II Is that, even though the women
make 20 per cent OF the family pur'
chases. the men must be catered 10 In
any store that Is 10 succeed
Women Very Observing.
But. primarily. the stores are for
women. They make up the majority
Of every merchants customers. Fot
them tho right merchandise must De
secured: 20 them the merchant must
make his appeal
Just as surely as women are natu.
rally more observing than men. just ~
surely will the merchant make the
mistake OF his life II he attempts 10
run his store In a sloppy. slipshOd
way. The successful store must he
kept up 10 the womsn's standard
/ Many men who are good mercha nts
In other respects fail here ana thea
wonder why they DO not get the trade
wonder why IL goes 90 the big city
stores or 10 the retail mail order
houses
Attractive stores Win.
Observing women who are careful
and conscientious honsekeepers are
not going 10 buy In disorder aud con.
fusion. One way d merchant can
place himself out 0f reach Of c0mIsii-
ton Is 20 make his store 80 conspicu-
Gus for its nttFacuyeness. iis eleanli.
ness. its immaculate order. IT. con
Venienee for women. that even the
most particular OF the ser will show
her delight In Il. n
This Is the most effective and least ex'
penslve advertising merchant can do.
+, In the business world OF today there
10 no place for q weakling Business
- q mans game and must be played
IN a mans way.
shiftlsss Merchant Fails
The failure OF the merchant who
keeps a dirty. sloppy store. IN an In
dolent shiftless way. means another
revolution OF the wheel Of progress.