The Ontario Argus. (Ontario, Or.) 1???-1947, 1917-10-25
Waiting For tie Seventh Wave
Is Foolish
WISCONSIN FIRMS SCHEME.

A. Up 70 Date Merchant Who Sue.
eessfuily Fought Fire with Fire--Lo.
cal Dealers Request Consumers 10
Give Thew an oppoctsnisy TO Fisvrs.
Can ans Will Meet csnpssitioa.
fcopyrightca. isit b. Thansas J. ssiiivan-l
II you want 30 showed IN the world
you must make your own opportunities
a. you ~ on.
The uan Who waits for the seventh
wave 90 toss him oa dry land wiil hnd
that the seventh xafe i long time In
coming Iou cfu commit u0 grester
foliy than % sit by the rpadS.de unit
some Oos comes sioog aud Invites you
tO ride with hili ~ geaitb % innu.
encc.
Business mea. local and Otherwise.
In the entiTe country. are DESTROYS Of
iacrrasing and s1tending their busi-
ness. aud " they did Dot csre % do this
they weld not be In basiocsA
Car tocceo9feiiJ Cop@
/, Il h d0ubtful u ther~ be q local re.
tniler In the coantry who coaid not
successfully cops wtfh the mail order
and catalogue retailer would be bat
III. Tbs The local merchant may not
knov. bat Devertheis>. Il 10 an abso-
iute fact.
There Is a rrsan arm In a town IN
wiscoasin y hieh coospicoously displays
upon its c0unferx one 90 the cata-
Ioxu-s Of the largest Chicago mail OF.
der houses. upoo the cover of which i
I pasted q notice that Il win furnish
say articie adverlised ln the catalogue
a. cbesply a. the buyer can securc the
articles frDm chicago and II lives up
% the advertisement attached 90 the
veTy letter.
Maj Order House sseendA
The substantial locai merchant knows
{ veil that the cheap stoves sold by the
catalogue mail order houses are light
weight Stove; that the iron beds
shown An the advertisement matter A.
Z massive frames with strong CORNER
posts and heavy crossbars are Light
Z fran castings. commonly known 10 the
Z trade a. -'seconds." which no honest
OF reiizbie furniture dealer would keep
/ IN his stock because be could not sell
I them 90 people who were gwen an op-
pouunity 10 Inspect the goods before
purchasirg
IL l. only 0a very mre occasions that
patrons Of a mail order house ever $50
Z the worth Of their money when they
boy from the pictures IN the ents-
lOgue. while. on the other hand. the
local retailer. II be understands his
business. buys his stock direct from
3 the manufacturers and Jobbcrs who
have a reputation ~ stake and who
supply goods OF quality 90 their direct
Representatives. the retail merchants.
throughout the couatry.
Priz4 Their Rsputstioa..
The responsible high grade manu-
faeturrr aud wholesaler will not under
any condition OF Circumstance sell
their goods 20 the catalogue retailer
AZ any price Many Instances are
known where catsiogue houses secured
By triekeg 4 quantity OF STAPLE goods
OF standard make aud advertised them
AZ specials" al ridiculously low prices
The manufacturers. In order 10 protect
their regulations and interests. neces-
sarily had orders sent In for the en-
tire stock or quantity OF the articles
through persons in their employ. Thsy
did noI propose 20 have their articlsz,
which were standard. advertised b.
the side OF inferior ARTICLES o. light
weight and of decidedly cheap con
structioa-
A Vast Differences.
There are numberless articles whitA \
the catalogue house advertises A. the
besi on the market. among which are
paints. aud il often agrees % fur
} nish an impossible guarantees vita
this class % gods. H0wevs. IL n
very noticeabie that il netsr at
tempts 10 ship It's paints into stales
, that require a printed copy Of ths
analysis Of the eOntents of The pack-
age
The answer 20 this. Of course. i
that the gcods are not = represented
In the catalogue The up 70 date 10
cal merchant. of course. Is conversans
} with these facts and can explain theu
10 his customers II given an opportn-
niy. aud be can also. II he understands
his business thoroughly. explain ths
sast didereace between the s0ods sold
~ the catalogaa house aud those sod