davidaulloa/AmericanStories huggingface dataset:
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
Ask So. 500, 900 Policy.

New York;. p. Morgan has made
application for S2,500,0O0 life insur-
ance, which would be the largest pol
icy ever written under one name. The
insurance is intended to protect Mr..
Morgan's partners in their mutual bus
mess interests. as we'll as for the
bankers protection.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
New Sea Eiuhter Soon.

Washington. - The superdread-
neught New Mexico, under construe-
ton at the New York Navy Yard. will
be launched late in April Miss Mar
garet c. De Baca, daughter of the late
governor of New Mexico. has been
designated as sponsor.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
Woman Slays Norseman.

ST Joseph. MCMILLAN Moseley,
aged 50, widely-known horseman,
was shot and killed near here by Mrs.
Stella Libbe. aged As, after Moseley
broke down a door in the house in
which she lived. Mrs. Libbe surrend-
cred TO county authorities.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22

amount of thin slop. which should be
gradually increased as the pigs become
able To take more milk. In two weeks
time she should be on full feed, which
should consist of n good laxative, milk
producing ration. There is no better
way of feeding the pigs than through
the mother SO feed the sow for the
greatest amount of milk.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
SUBSTITUTE SILAGE FOR HAY
Can Be Safely and Probably Done IN
Rations for Horses and Mules,
Says Missouri Station.

Sllage can be safely and probably
substituted for part Of the hay In
the ration for work horses and mules
at the rate OF two pounds for one
pound of hay, is the conclusion
reached by the Missouri station after
two years trials.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
Food Control Bill Passed.

Washington Congress passed the
food control bill when the House
agreed 10 minor Senate amendments
and sent the measure 10 the presi-
dent for his signature. 1t carries $45..
900. 600 for the Mississippi ri' r and
s5.600. 600 for the Sacramento, to he
spent on continuing program Of
flood prevention
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
New Law in Effect.

Washington-Mean will be provid-
ed Immediately for extending Ameri-
can citizenship to those of the million
and quarter inhabitants OF Porto
Rico who care to avail themselves of
the privilege granted under the new
Porti Rican citizenship law.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
HORSE CARE IN WET WEATHER
First serape Animal, Then Blanket
Him, Giving Good Rubbln0-keep
Legs Warm and Dry.

When the horse comes in wet with
rain, first scrape him, then blanket
him, and rub mis- head, neck, loins and
legs. If the weather Is cold put on an
extra blanket In 20 minutes. Change
the wet blanket when the horse dries
1t is important to have the legs warm
and dry.
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
CHAPTER XVI

To Harriet Kennedy. Sidney's sentencs
of thirty days suspension came a. .
blow. X broke the news 70 her that
evening before the tine for Sidney'r
arrival.
The little household W. sharing n.
Hnrriets prosperity Natte had y
helper now. little Austrian girl
named Mimi And Harriet has estAb-
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22
BOZ e Dry In Nebraska.

Lincoln. Neb.-A bone dry" prohi-
bition bill passed the lower House OF
the Nebraska Legislature. 81 to 3
The Dermott news. (Dermott, Ark.) 1910-1977, 1917-03-22

What do you think Is the real
secret about x. IeMoyne7 Why
has he given up his promising
career7 What does CarIottA
Harrison know about him that
Is damaging? Some interesting
developments will be recorded
In the next installment.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

carefully formulated their plan in ad-
vance, and before this preliminary
canvass was completed several hundred
cars of SKOOKUM apples had been
booked at open prices, which prices
were to be agreed upon before the
fruit was ready for harvest.
| don't want to give a too gushing
impression of this success. There are
always squareheads and soreheads and
those who hang back, and there is al
ways opposition anywhere you go and to
anything you do. We all know that
at least, those of us who have a gray
hair or furrow or two beginning to
show. But and nevertheless we met
principally with an unstinted welcome.
These merchants much preferred to
handle apples of dependable quality,
grade and pack, even though they ex-
pected to pay more for such fruit than
for the usual pack. Also, they knew
that the consumers would insist on hav-
ing the advertised brand of dependable
quality. properly handled. In this re-
ception of our representatives on their
preliminary canvass we could surely
see that SK00KUM was to have a
wide distribution and to secure top
market values even in the larger and
more congested centers.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

With this portfolio, then,. and with
the plans and appeal of the SKOO-
KUN campaign we'll in hand, repre-
sentatives of the EXCHANGE started
out early in June to make a personal
canvass of a large number of the
wholesale and retail dealers. We fig
ured that by doing this we would kill
two birds with one stone, for this can
vass was both tour of investigation
and tour of selling SKOOKUM-we
would book orders or prepare the way
closely for actual early sales, and we
could investigate and discover how we
should trim ship, just how our own
ideas of the details of the campaign
would require modification to suit the
trade. We found no need to modify
our plans. We found general approval
and an eagerness to cooperate, both by
retailers and wholesalers. Our repre-
sentatives in some instances were in
vited to address the retailers associa-
tions as a body. Willingness to CO.
operate and assist in the marketing of
the SKOOKUM crop was freely ex-
pressed. In fact, it became so that
the trade anxiously awaited the ap-
pearance of the first advertising and
the appearance of the first car of
SK0OKUM. A number of merchants
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

Owing to limited on Rail Auto all trunks baggage will be
handled the steam trains either advance following
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

Go to Law, The Cleaner.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

Knowing that our Advertising would
cause a profound demand for SKOO-
KUN, what to do now to reap all pos
sible profit for the growers? The f. o.
b. sales system to wholesalers exactly
dovetailed in with an advertising sales
campaign. We knew that advertising
would sell SKOOKUMS by carolads in
1916 where a Northwest apple had
never been seen in previous years.
That meant some big things to the
growers. We argued: SKOOKUM will
take hold of the progressive wholesaler
he will want it, and he will push it; it
is safe quality, an advertised, splen-
did apple that he should have - so
SKOOKUM in 1916 will have WIDE
DISTRIBUTION THAT IS THE
CREAM. In plain words, SKOOKUM
WOULD HAVE THE PICK OF THE
1916 DEMAND.
The EXCHANGE intimated to the
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

The SKOOKUM scheme was to the
wholesaler an incomparably good busi-
ness proposition. 1t presented to him
the most energetic sales effort possible
and one in the very best business sense
economical. Here We showed the
wholesaler that the consumer would
demand SKOOKUM. and this he heart
lily agreed was true. Then we showed
him the retailer could be keyed up to
take interest (by our personal canvass
of retailers we could lay FACTS before
the wholesaler - not SURMISES- as
to retailers interest and that he too,
the retailer, would be stimulated by
the advertisements in the magazines
and by special letters and circulars,
etc, etc. The arguments were ire
sistible.
was sure that with the crop coming
right and the country in the prosperous
shape it was, we would have a big
SkOOkUM year, most satisfactory in
deed to the growers. We had in fact
by this time worked out all the "sales
engineering" details, had developed
the foundation and sketched out and
tested out the proposed structure of
Iiic Wioie SdltS-duNeFIlSlnS DhOOh u M
campaign. 1t remained now to COM
plete the structure, and of this and the
results | will have something to say
in following letters.
Before starting another letter, how
ever, / cannot resist referring back to
where in this | say that the wholesalers
appreciated that the SKOOKUM prop
osition was an economical one. | have
referred in previous letter t. the
premium on SKOOKUM apples to the
growers as being direct result of
even limited advertising. would now
add that advertising pays not only in
getting business, but in simplifying
and accelerating business, or in turning
money over more quickly for the
wholesaler. Goods that sell quickly
are money makers, normally speak
ing. Advertising is usually low cost
and mighty good salesman, and this
is at once and particularly true of
SKOOKUM apples.
In my next letter shall go into the
actual execution of the 1916 sales and
advertising SKOOKUM campaign and
it's results.
Faithfully yours.
W. F. GWIN,
Vice President and General Manager,
Northwestern Fruit Exchange.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

every viewpoint, investigate every sug-
gestion, and finally eliminate until we
had left only what was safe and good.
Now, as have said before, advertising
Is DYNAMITE; power for great ac-
complishment if used rightly; power
for great destruction if used wrongly
or blunderingly. Advertising is a sci
ence, and an art that requires all there
is in human skill or ability. 1t was not
long ago that the advertising manager
of the National Cash Register Com
pany and all his highly paid staff were
four days composing only seven hun
dred words, writing and criticisiug and
rewriting them, those words to be the
important statement in several carloads
of literature which was mailed in one
campaign effort. | realized that this
SKO0KUM fund must make and would
make Northwest apples known in every
corner of America, to be demanded by
millions of consumers, and it must be
handled with the utmost care and skill.
| should tell you that during those
weeks of planning, the best experts in
advertising in the United States called
at the EXCHANGE offices, including
even special representatives of the
great CURTIS organization; the dis
cussions with these experts were in
valuable. Meanwhile, the tentative
advertising ideas were being worked
out, and subjected to review and criti-
cism both in ideas for advertising text.
the medium of its placing, and the pic
torial matter. Before the final trade
mark of SKOOKUM, the Indian maid
en- face of the covetous and merry
smile, was accepted, it is no exaggera-
tion to say that fifty sketches by lead
ing artists of New York were sub.
mitted, and the trade mark as it stands
today is a composite of number of
these sketches, and is acclaimed the
equal, if not the superior, of any ma
tional or world advertising character
or figure.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08
MakeWOrk Easier
Hood River People Are Pleased to
Learn How 1t Has Been Done,

It's pretty hard to attend to duties
With constantly aching back
With annoying urinary disorders.
Doan's Kidney Pills have made work
easier.
So thousands have greatly testified.
They're for bad backs.
They're for weak kidneys.
Hood River people gratefully recon-!
mend Doan@s.
Mrs. F. B. Snyder, 1923 Durham St.,
Hood River, says; II suffered great
deal from kidney and bladder. trouble.
For about year was hardly able to do
my work. 1t took the life right out of
me. My back ached across my kidneys
all the time. My kidneys caused me a
great deal OF misery and the secretions
were unnatural. Doan's Kidney Pills
soon relieved that awful misery in my
back and my kidneys acted more regu-
larly. Four boxes cured me and since
then, have been free from kidney
trouble"
Price SOC, At all dealers. Don't sim.
ply ask for kidney remedy-get Doan s
Kidney Pills-the same that cured Mrs.
Snyder. Fostef-Milburn Co., Props,
Buffalo, n. Y.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08

growers that everything else being
normal there was prospect, under our
plan, of placing good part of the crop
while the apples were still on the trees.
With this in view we prepared a port.
folio to show to wholesalers showing
sketches of full-page and other adver-
tisements of SKOOKUM which it was
proposed to publish in the Saturday
Evening Post, Ladies Home Journal,
Good Housekeeping, Literary Digest,
Life, Sunset Magazine ETC., etc. The
portfolio also showed sketches of
SKOOKUM colored cards to appear in
street cars, and the pictures of the
SKO0KUM wrappers, the apple novel
ty balloon. pictures of the SKOOKUM
matssto hang in stores, and other helps
to retailers to sell their stock of
SKOOKUMS; also description of the
SKOOKUM recipe book. In fact, this
portfolio was a prospectus of the
SK0OKUM campaign.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08
Cut This Out 1t Is Worth Money

Don't miss this. Cut out this slip and
enclose with Sc and mail it 10 Foley d
Co., 1885 Sheffield Ave-, Chicago, Ill.,,
writing your name and address clearly.
You'll receive in return a trial package
containing Foley's Honey and Tar Com
pound for bronchial coughs, colds and
Group; Foley Kidney Pills for pain in
sides and back, rheumatism, backache,
kidney and bladder; and Foley Carthar-
tic Tablets wholesome and thoroughly
cleansing cathartic, especially comfort
ing to stout persons. Sold everywhere.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08
Germany'S Vaccinations Deprecated

Speaking for the Japanese colony of
the valley, M. Yasui declares that he
deprecates the Vaccinations of Ger
many to endeavor and create hostile
feeling on the part of Americans for
the Japanese.
81 have read the recent news re-
ports, says the local Japanese mel
chant, with the deepest feeling of
regret Germany's action can do
nothing other than prove antagonistic
to the Japanese people, especially us
Japanese residents of America.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08
Much Extra Work in March

It's between seasons now. when few
persons perspire as much as health de-
mands. The result is double work for
the kidneys, for thekidneys must throw
out waste matter from the system that
is eliminated through the pores when
persons perspi.e- Overworked, weak or
disordered kidneys need help now. B.
II. Stone, Reading, Pa, writes: "When-
ever need kidney remedy | rely on
Foley Kidney Pills. They have been
worth their weight in gold to me-" Sold
everywhere.
The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-08
Money Talks
TO
Fruit Growers
BY
Northwestern Fruit Exchange
No. q
"SkOOkum' in 1916
CONTINUED
TO FRUIT GROWERS:
TO FRUIT GROWERS:

There is an old French proverb that
says, Each is the workman of his own
success" That is good proyerb, for
it spurs you on to do things, tells us
all not to trust too much to luck /; and
if there is anything in the world the
success of which does depend on a
workman working, and which has the
least relation to ''luck," it is surely
this business of fruit marketing.
AS we got down to the actual engin-
eering of the 1916 campaign in the
weeks preceding the actual launching
of our plans, | found | had never been
so busy in my life. The main steps in
these plans were already marked out
before the SKOOKUM PACKERS AS.
SOCIATION members voted that reso-
luton for a NATIONAL ADVERTlS-
ING CAMPAIGN appropriation for
SKOOKUM apples, but the details re-
quired the closest attention, and made
up my mind that we would consider
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
Personals

Mr.. c. Calvert Early spent yester-
day in Carlisle.
Mr. and Mrs. w. w. Ball, Sr., were
visitors in Cincinnati yesterday.
Mr.. and Mrs. Ed Swartz have re-
turned to their home on West Fourth
street after spending several days in
Cincinnati.
Mr.. John Chenoweth Everett left
this morning for Cleveland, Ohio, to
get car which his father recently
purchased
Mr.. Elridge Ransdell has returned
to his home on Forest avenue after a
visit with relatives and friends in
GAINESVILLE, Tenn. .
Mr.. and Mrs. Wood Hit passed
through this city yesterday en- route
to their home in Maysllck after a
short trip to Cincinnati.
Mrs. Lutte Rosser returned to her
home in the Hill House yesterday af-
ter spending several weeks with rela'
tives in Cincinnati and Covington.
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
LECTURE ON MEXICO
Given by Mr.. L. Z. Clark Of Pittsburg
In the Third Street NJ. L. Church
Last Evening Was Very
Interesting.

Mr.. Il. E. Clark of Pittsburg, Pa,
who has been in this city for the past
several weeks engaged in typewriter
and cash register repair work, gave
q lecture last evening in the auditc-
rum of the Third Street M. E. Church
OH Mexico" A large crowd was
present and all enjoyed the lecture
very much.
The lecture was divided into two
parts. The first part was descriptive
of some of the laws and customs Of
our sister Republic. 1t was an imagi-
native journey into Mexico, crossing
the border from Texas. He told Of the
trip, the examination of the train by
the Mexican officials and the arrival
on the Mexican SOIL He told of the
life of the Mexicans during times of
peace.
During the intermission between the
first and second parts of the lecture,
Miss Nellie Finnell of the county, ac-
companied by Miss Beulah Ingram
on the piano, sang Mexican song, at
tired in the native costume, La
Paloma." Miss Finnell received a
generous applause. AS an encore she
sang America" the audience stand
ing and joining in the last verse.
The second half of the lecture was
descriptive of the different govern
ments that had been set up in Mexico
during the past seven years, beginning
with the overthrow of the Diaz gov
ernment. He traced each step sue
cessively and showed the progress OF
the various revolutions. He describ-
ed very wildly the seiges Of his own
city, Terreon, first by one side, then
by another. He told of many Incl
dents of the hospital and battlefield
where it required great courage to
help the unfortunate ones.
Mr.. Clark gave as a reason the con.
dition of Mexico as being greed fol
gold, saying that this was the cause
OF all of her troubles.
The proceeds of the lecture will g
to the Brotherhood Class of tn,
church, who will use the same towar,
lifting the church debt. Mr.. Clarl
gave his services free.
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
U. S. TO Reject
NEUTRAL MEDIATION
Scheme OF Germany Scented-POssiblc
Offer to Prevent War by European
Mont Ombatent FOstered by
Berlin, Is Relief.

Washington, March 22-Word that
Il European neutral might offer media
ton to prevent open war between the
United States and Germany has come
TO the administration without causing
surprise or in any way affecting the
governments plans for meeting the
situation forced by submarine ruth
lessness. Such a proposal is regard
ed here as nothing more than another
scheme fostered by Germany with the
hope of confusing the issue and posi-
bly, dividing sentiment in this country
while the destruction of American
lives and ships on the high seas con-
tinues
At the State Department today Of
ficials would neither deny nor confirm
that the government already had been
approached on this subject, although
it was admitted informally that some
such move was not unexpected. II
was very emphatically stated that no
suggestion of mediation or discussion
would be considered unless it was &C.
companed by abandonment of illegal
assaults upon American shipping. a
course to which there Is no reason for
believing the imperial government is
giving thought.
The feeling in all quarters here is
that the United States has with in
finite patience and forbearance done
everything possible with honor to
avoid the virtual state of war now ex-
listing through German aggression.
So long as this aggression continues,
officials say, there is nothing to be
done but adopt measures of defense,
and no basis exists for discussion.
During the ten days that must
elapse before Congress assemblies in
response to his call, President Will
son will give close personal atten-
ton to the preparations going forward
through the war and navy depart
ments. He saw no callers today, but
was in touch with both of the depart
ments. One of the duties he perform
ed was the signing of a formal procla-
nation suspending the eight-hour law
as applied to plants engaged on naval
work, step authorized by Congress
as part of the general plans for
speeding up construction.
Secretary Baker as chairman of the
council of National Defense, today
called the council and its advisory
committee of heads of great industrial
concerns to meet here Saturday to
discuss how much more work is ne
cessary to put the country in state
of adequate preparedness for defense.
The council already has accomplished
much toward mobilization of all the
nations resources and these results
will be surveyed at Saturdays meet
ing
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
SALES LIGHT
On the Maysville Tobacco Market
Yesterday, Six Houses
Reporting.

The sales on the Maysville tobacco
market yesterday were very light
ll2,455 pounds being sold at prices
from 81 to $29 per hundred pounds
Sin houses reported sales, there being
none at the Amazon.
The warehousemen are busily
planning for the close of the season
and as soon as it is over will leave
for their homes in other sections. Less
than a week now remains of sales.
The sales yesterday:
PeOples-Pounds sold, 6,215; High
price $3.50; Low price $13.25; Aver
age $16.79. Special crops: Walling-
ford & Collins, $17.76; Barrett & Gift
ford, 5000.
GrOwers-Pounds sold, 19,445; High
price $40; Low price $12; Average
1851. Special crops: George Gal.
braith & Son, $17.SS; George Galbraitt
Sl723; c. Fl. Kimble, $1704.
Farmers and Planters-Pounds sold
?5,O15; High price 500; Low price $40
Average $16,73.
Liberty-Pounds sold, 1875: High
price $40; Low price $13; Average
$3.50.
independents entral-Pounds sold
34,7O5; High price $2450; Low price
$3.50; Average $17.34. Special crops
Z l.. Thompson, $3.50; G. N. Thomp.
son, s1S,OS; Mutschelknaus Bros.
S19.0l. Market good.
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
MRS. q. W. WALKER DIES

Mrs. G. W. Walker died at her home
n Forest avenue this morning at
80 o'clock following an illness of
acute indigestion. Mrs. Walker had
bccn i'll only short time.
Mrs. Walker was Ga years of age.
She is survived by her husband and
two sons, George and Ernest Walker,
both of this city. She also leaves a
granddaughter.
The funeral will be held from the
Forest Avenue M. e. Church on Sun
day afternoon at 1 o'clock with SER
vices conducted by the Rev. A. F.
Stahl. The burial will be made in the
Maysville cemetery.
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
HERE IS YOUR OPPORTUNITY

The Peoples Building Association
has a lot of money they want to loan.
Through it you can buy a home on
easy payments. You can add to or
repair your home. Probably your
home needs painting or identifying.
For information see any Of the fol-
lowing officers: E. A. Robinson, c. C.
Dobyns, j. E. Threlkeld, A. G. Sulser,
John M. Hunt, s. P. Browning, W. T.
Cummins, William Trouts, Jr, c. B.
Hollestein, A. H. Thompson or H. E.
Pogue. 21-3t
The public ledger. [volume] (Maysville, Ky.) 1913-1968, 1917-03-23
vrSoL WEEK

The attention OF the Ledger readers
Is called 10 the window display Of the
J. G. Pecor Drug Co., advertising
vinol, the greatest strength creator
for weak, rundown, nervous men and
women. It will cure chronic coughs
colds and bronchitis. Call at the
above named store and get bottle OF
Vinol with the understanding that
your money will DO returned II you
are not benefited.