El Paso herald. (El Paso, Tex.) 1901-1931, 1917-10-26
TRUTH IN ADS.
IS ESSENTIAL
Dean of Admen, S. G. Dobbs,
Makes Interesting Talk
to Local AdclUb.

Truthful advertising is essential for
the success Of any business. Samuel
c. Dobbs, vice president and general
manager Of the Cocoa Cola company.
said, during an interesting talk be-
fore the members Of the FL Paso Ad-
club Friday noon at Hotel Sheldon He
was president Of the Associated Ad-
vertising Clubs OF the World for two
terms and has often been referred TO
as the dean OF advertising men.
The luncheon was largely attended.
The guests included John N Wyatt
president of the chamber Of commerce
and Robert krakauer, president OF
Rotary
says Loan Over Subscribed.
7 E Benton president OF the Ad-
club, introduced as the first speaker
Mr. Wyatt who said that at noon Fri
day Fl Paso had oversubscribed its
Liberty loan quota from $500. 1000 to
100000, and that this would be eX-
ceeded when the final reports are re-
ceived at noon saturday Mr.. Wyatt
said that the success Of the Liberty
bond campaign clearly indicated the
spirit Of Fl Paso and the spirit Of the
Adclub, whose members took such q
prominent part in the campaign
Army MachIalsts Ready.
Mr.. krakauer said a committee OF
was chairman. Thursday afternoon
solicited the sale OF bonds among the
employees OF the United States gov
eminent machine shops at Fort Bliss
and sold q total Of $3.50. They had
the list ready when We arrived" Mr..
hrakauer said That is the spirit
that prevails in FL Paso. I am con
fident that Fl Paso's total viii be at
least a million and three-quarters.
Don't BE DOwnhearted.
Ena saving business uEUaL' Is
not true and cannot follow in the I
minds Of the citizens while this I.
country is involved in this titanic I
war Retail business, rentals, the f.
real estate and other business have I
suffered But simply because the 4
government did not select Fl Paso as I
a place for one Of the cantonments ]
is no reason why we should feel we I
have lost a wonderful asset. Ell Paso I
IS the greatest city in the southwest, !
and the greatest city its size il the /
United States You cannot take our j
copper industry away from Us. nor 4
FL Paso VIII always be the center ]
Of the greatest cattle raising country.
Neither can you take away from Us I
our great irrigated valleys and the 4
quota being FAR OTersubscribed has I
spurred US all with more pep"
H c. Smith made a short talk. /
after which 1Ir. Benton introduced I
Likes To Help Young Men.
During the past 10 years I have
not lost an opportunity 10 talk to the
young men. and most Of you adver-
Using men are young men, / have
1Elr . my duty TO help them. if I T
have learned anything through my
experience and application I have
been rewarded for helping many
young men by the success I have seen
many OF them make.
Advertising Is Necessary.
There is no question but what much
good is accomplished by all business
concerns who use good common sense
ADVERTISING No business is worth
perpetuating 4 1t is not worth ad-
Recently I addressed a meeting on
the subject OF advertising in Detroit
and that evening in the hotel lobby a
llne looking old man approached me
and said, i listened 10 your talk with
much interest but must say I dis
gree with you on some things. I am
In business that 7 cannot advertise,
the banking business.
A Funeral Meeting.
some years ago I was elected a
member of the board OF directors Of
an old national bank In Atlanta. The
first meeting Of the directors at
tended we all tiptoed into a dark
room, the directors room We sat
down easy and the president solemn
~ ct--el LoE me reallng OF the min /
utes- He then called for the financial
statement The president then an
the meeting would adjourn q
and we all tiproed out 1 felt like / .
had been at a funeral.
How He Gets Deposits. !
Later q friend Of mine said he !
knew that after I had been a director
Of the bank for at least six months
/ would raise hell Well, we
started an advertising campaign. The
president was a fine old man. but he 4
was petri1ied with the idea Of not ad-
TertisinE and we elected a young man I
who was full Of pep
When We started our advertising +
campaign the bank had a million .
dollars caital, a million dollars sur {
plus and 100000 in deposits. When {
left the city a few days ago the 2
president 'phoned me the bank haG a I q
total OF S20.O0O-00O deposits. That 2
was the result Of the advertising cam
laiEn-
i was in your First National bank
this morning Tt is one OF the finest ]
banking institutions in the United y
states Some day IL too will have y
10000. 600 on deposit" 2
No Use For Freaks. 6
M Dobhs spoke Of freak advertis-
ng- He said that II a man rode q s
aclzass with sign on its back and 2