El Nuevo mexicano., 1917-12-06
Viva Frijol!

"a government agricultural expert the
other day stated that there were some rs
varieties Of soya bean alone.
This is Just a start on telling you how
many varieties OF pink, spotted, striped,
red, green, yellow. notified. white, largo,
small, flat, lima, kidney, navy. army, black.
purple, green, wax, string, bush, tree and
pole beans there are in existence; and
consequently what the justly celebrated
New Mexico pinto bean or frijole is up
against in forcing its superlative merits
upon the attention of an over-beaned world.
The Manchurian bean comes in and jeers
at the pinto in the market; the California
pink tries to beat the pinto's price into a
pulp; a dozen other spotted beans, some
of them lurid calico patterns resembling
a cubist dream, seek to put it over the
pinto.
The recent bean-trip of the state food
administrator to the New York market,
and the interesting correspondence devel.
oped by the public spirited efforts Of the
state bank examiner have fully demon
strated one thing: that to get by with the
New Mexico pinto we shall have to take
this bean and fairly bean the consumer with
it; get it through his bean that all other
beans are has-beens compared to this bean
n that it contains more nourishment,
more good cheer, more punch and pep,
more good solid sticktoitiveness, more
ginger and satisfaction and that 1t sticks
to the ribs better than any other bean.
This bean is the essence OF the finest eli
mate, the genialest sun, the purest ali and
the greatest soil On the footstooi; it is
x,s.1l H., fhN bAok ~,a1 a. IA -u~~4@.A
-stase in the union; it is full Of protein,
history, yigor. tradition, romance, nutrients
and oil and has a zest and a tang that
no other bean can ever initiate, from Thi.
bet to Juan de Fuca.
Man is a creature Of habit. The Bos.
tonian doesn't want to wander away from
the common, ordinary white, baked bean
of his ancestors, the bean that took
passage on 1the Mayflower and that sus.
tanned Columbus and Capt, John Smith,
and gave the hardy Pilgrims fortitude to
burn the witches. The New Yorker, most
provincial person IN earth, is afraid to
eat any other bean for fear someone may
be slipping over on him a bean that grew
west of the frontier town of Buffalo. The
good old usedto-be bean is the lares and
peanuts of the fastener n he views
with suspicion any effort to substitute
Something Just AS Good. despite the fact
that the days of patriotic substitution are
with US, and notwithstanding the fact that
it is a Christian act Of u~nexampled benevo-
lence to let anyone in on the ground floor
with the festive frijole.
New Mexico is up against an educational
Job. We shall ave to take the pinto and
adopting the latest and most approved
forcible feeding methods, shove it down
the gullet OF the great American bean
eater until he smacks his dips, champs his
jaws. blinks his eyes in ecstacy and hol-
lers for more. Even if we have to take the
essence Of this bean and shoot it into
his arm, we have got to get him acquaint-
ed with it. 1t is worth organization, prop
uganda, expense, to introduce the pinto to
those who walk in Bostonian darkness. and
make them see a great light Let us 60
to it, make the New Mexico pinto bean
famous from pole to pole. make children
cry for it and adults swear by it and lick
the kaiser and win the war with this
speckled ammunition, more powerful than
bullets. Let Orioles versus Frightful-
ness be our motto.