Denver labor bulletin., 1917-04-21
NUMBER OF CREDIT.
STORES INCREASE.
Wage-Earners Realizing That They
Can Purchase in This Manner and
Secure Both Quality and Style at
the Same Price as Cash Purchases.

almost any other kind of business.
The unusual increase in the number
of these credit stores was so great
that the Saturday Evening Post, some
time ago investigated the system and
published a series of articles highly
commenting the credit system, as now
operated.
The most astonishing discovery
made was that the people at large are
honest TO a degree that is almost un-
mail order diamond credit store in
Boston that did an annual mail-order
credit business of S2,000,000, and
whose losses were only about per
cent.
This astonishingly small loss and
the fact that in Denver there are now
fourteen regular credit or partial pay
ment stores, besides several realizes
tate firms and high class bond brokers
selling municipal bonds on the INSTALL
ment plan makes the system of great
interest to the people of Denver and
especially to our readers.
Mr.. Charles E. Keepers, manager Of
the Menter company Denver store at
1929 Stout street, for the past four
teen years, recently returned from the
annual convention at Rochester, n. Y,
of the managers of the Menter COM
pany's thirty-seven stores, represent
ing thirty-seven cities between Den
yer, Colo, and Springfield, Mass, and
from St Paul to Atlanta, Ga, thoroly
explained the Menter system of cloth
ing on credit.
These thirty-seven Menter stores
do an annual business in clothing on
credit" Of S2,0OO,O 900 and find by their
sar=raa ha~
their losses compare very favorably
with the Boston diamond concern re
ferred TO.
This completely refutes the idea that
credit losses are enormous and eX-
plains why a concern like theirs does
not have TO charge enormous profits
to make up heavy losses, also why
with them, cash or credit, the price is
just the same.
Besides the buying for a system
with a $1,000 900 annual outlet where
all goods are bought by the home
Office in such enormous quantities as
are needed for such n large business
gives them a price advantage that
smaller dealer could never hope to
obtain. They buy suits by the thou
sand where smaller dealers buy only
a dozen.
The Menter system of selling is the
most logical one could imagine. Cloth
ing being all seasonable goods is sold
to be paid for during the wearing
season.
For example: The payments weekly
or monthly are arranged so that spring
goods are paid for by the time sum-
mer goods are needed and payments
divided on summer goods so the bill
will be paid when fall goods are
needed. and the same arrangement for
fall and winter goods.
By this arrangement one is always
appropriately and stylishly dressed
and the weekly or monthly pay envel-
ope or family allowance is never
wholly depleted at one time, and one
never has big debt to worry over;
you merely ''pay as You get paid"
On the question of styles; not even
the large department stores offer
better or even equal service.
The Menter company maintains
buying force all the year round at ia
Fifth avenue, New York city, and If
new style is brought out in New York
on Monday il is sent by express and
sold TO their Denver customers on the
following Saturday.
Shipments are made daily and all
the new styles are shown within
week.
The range of prices are the popular
prices. for instance: suits from $3.50
to $40 and are either original Ameri-
can designs or copies of the most noted
Paris designers.
The Menter company will not sell
inferior or unsatisfactory merchan-
disc, as service and style is the key
note Of their success, and the pleasant
smile of the thousands of satisfied Gus
toners who call at their store to pay
each week is too valuable a trade
asset and too pleasant a feature of
their business to be endangered by
inferior goods, and they guarantee
satisfaction to every customer; they
advertise and back up-"We do as we
advertise"
All charge accounts are just as con-
fidential as in any other department
store or bank In fact, it is more like
savings bank than any other bust
ness. the difference being the Menter
company lends you SIS to S25 worth of
goods which you pay back in weekly
payments of dollar or two week,
while the bank asks you to lend them
dollar or two n week and when you
have SIS to S25 deposited they will
give il back to you.
The Mentcr system of opening an
account is very simple, strictly con-
fidential business-likc transaction.
They merely want to know who you
are, where you work and a reference
or two.
They don't ask you like bank
does, show much you owe, how much
you make, how much you have in the
bank, whether you have mortgage
on your home or furniture?" They
don't record your business with the
county clerk nor humiliate or embar-
rass you in any way.
In fact their idea is to place their
,plol orynpizntiop Mt your seryice tn