New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-29

/ ever, do they get IT. Inc Mihhe1Po'
Forum has had an unfortunate expert
ence with no less concern than the
Howard Watch Company, which pre-
sumably through indifference or
carelessness failed TO afford proper
assistance In the matter OF pro-
tecting its own copyright. When the
National Retail jewelers. Association
held its convention here Mr.. Henthorn
addressed the gathering on the sub
feet of advertising, straight and
crooked. Afterward the president OF
the Michigan Retail jewelers. Associa-
ton. who is a Howard watch agent,
called attention to a fragrant case OF
misadvertising Just across the street
from the meeting. There 7. S. Dobrin,
a retailer, was displaying card with
this legend. "The Tudor Watch: So"
Now, the real Tudor watch, which Is
of Howard manufacture, retails at
from $50 upward. Before any action
could be taken it was necessary TO de-
termire whether Tudor" is trade
marked word. As a matter Of course,
the Vigilance Bureau wrote to the Key
stone Watch Case Co., which owns the
Howard Watch Co.. for information,
asking a reply by wire. The Bureau
did not get it. In fact, they did not
get anything but painful exhibition
of lodging, shilly-shallying and time
wasting. Eventually, the Bureau in
disgust turned the matter over to Its
counsel, who took it up with the watch
concerns legal representatives. After
further delay, and having, presumably
determined that an answer would not
tend to degrade or incriminate them
lin the legal formula), the watch COM
pany coyly admitted that Tudor was
a trade marked name to the use Oh
which It Is exclusively entitled.
All Of which should have taken I'VE
, DAYS at tho outside. It took sixty.
Disheartened by the long delay, the
Vigilance Bureau gave up the Idea OF
proceeding legally, and merely notified
the offending retailer, who admitted
that the watch was a Tutor" not
"Tudor." and altered his sign accord
ingly.
How effective the Vigilance Bureau
can be In the jewelry field the Abby
Jewelry Company can testify. Inis
store advertised special" in the form
of the --latest Thin Model Out; II
Jewel Movement" which was repre-
scented to be worth from s15 to $40.
Upon purchase the watch proved to be
about a S. timepiece. One Of the
seventeen "jewels" was of red velvet.
Eight others were fakes, and eight were
genuine. The jeweller was convicted
and fined, and the fine RENTED on
promise of good behavior.
High sounding names have no de-
terrent effect upon the Forums Wig
lance work. Though a conservative
responsibility seems to inhere in the
very title of the Bankers Home Mort
gage Company, the Vigilance Bureau
became suspicious of its advertised
100000 of per cent first mortgage
bonds" with a beautiful and imposing
picture of the building which consti-
tuted the security, and the statement
that its appraised valuation was s275,-
600. With due allowance for human
error, it appeared upon investigation
that the mortgage company had taken
certain liberties with the truth, as fol-
lows:
(a) The bonds were third, not first,
mortgage.
OBJ The appraised value Of the
building was sci 900, not s275,ooo.
(c) The picture was faxed.
When attempt was made to find the
officials of the company there was dis
/ coverable only a line of footprints,
| largely spaced, as of persons recalling
an important engagement elsewhere. So
the attorney of the concern was served,
and the company fined 800.
With all the local demands upon 1t
| the Forum finds time TO follow up in
/ teresting clews in the national field:
and when Duffy's Malt Whiskey pub
lished testimonial from DR.. X. NJ.
Tiegen, Phi. D., Of Minneapolis, it set
out upon the writer's trail. No such
name was discoverable in the directory,
but Secretary Henthorn broadened his
investigation and discovered that an
unfortunate Of that name had COM
mitted suicide on the preceding Fourth
OF July. The Dufy's Malt Whiskey
testimonial department has now q
golden opportunity to revise the Tiegen
Endorsement to this effect:
Having used Duffy's Malt Whisky
for years, I have committed suicide, and
can conscientiously recommend this
preparation to others who are tired Of
life"
Another national advertiser who has
come under the searchlight of the
Forum is the A. A. Berry Seed Com
pany, of Claribel, Iowa. The attention
Of aspiring farmers is directed to its
advertisement of alsike and timothy at
81 per bushel, guaranteed as best
tested, recleaned seed" Would it not
be a grand and gloriou, feeling with
the reverse English on Mr.. Clare
Briggs to plant this kind Of seed and
reap a crop of Canada thistle, SOW
thistle, the aesthetic but unremunera-