Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-02-09
WOMEN WRITER'S TELL.
SECRET OF THEIR TRADE
Editors Show How Feminine Set
Is Winning Laurels in World
of journalism
No, LONGER SOB SISTERS
Many Problems, From Editorship to
Proofreading, Discussed
Here

yyoman. the shy the unafraid. the irre-
,-essible has found the pulse "t the world
- FAR MS journalism Is concerned. ;Vp be-
s,nd the scenes. whore the typewriter ana
ns,enot reign she is doing gAdly share
ps ,ha shifting work that goes to make up
" VI nnisbed black and white production.
W This was the cruX of a message delivered
a. more than 500 women assembled NeSter-
"a, afternoon in the curtis Company audi
.orun under the auspices OF the Bureau
~ ocrupations for Trained Women for the
nurnose N hearing conference on Jour
rSlism and publishing house work.
Mrs Cornelius stevenson, who presided at
..a conference, introduced to the audience
.s sneakers Edna WoOlman Chase, editor or
Uogue. Elizabeth cutting. of the editorial
,tarf of the North American Review; Ernes-
fine Evans. Of the New York Evening Post,
snd Adelaide Neall associate editor of the
saturday Evening Post. These eminent
.omen journalists covered the field of the
,vouan writer from angles which swung
from editorship to proofreadng,
Miss Ernestine Evans. who has braved
the war fronts Of Russia and the Balkans
In search of news for the New York Eve
n,ne Post and who travelled to the coast
tn the nriyate car Of the women'S commit
tee that campagned for Charles +. Hughes.
save a brief resume of her own newspaper
career. which began with the first days of
shy haunting of the realms OF the chicago
Tribune and enueu WIN tne unuSudl uuNlte
that prospective girl reporters seek prelm-
inary learning i'm school of journalism.
Miss Evans paid forceful tribute to the
newsnaper itself. She said "A journal is
4 daily record of life. If that is not sig
nifcant nothing else is. We will never
have perfect magazine until we have
perfect newspaper" Referring TO women's
particular place in n newspaper regime. Miss
Evans remarked We are no longer obliged
10 go through the day as sob sisters The
sity editor recognizes that the human side
Of woman that used to be interviewer into
stories about lost Topsies may be used to
better advantage in color.ng the stories that
have some part in the big makeup OF
human economy
Miss Adelaide Neall, of the Saturday Eve
ming Post gave some interesting figures
concerning the manuscript department of
the publication she represents. During the
year 1916" she stated. there were $4,000
manuscripts received. OF these, 53l were
accented One-third of the writer's Of the
accepted manuscripts had never had stories
IN print before. These figures will diSprOve
the statement that good copy is often
thrown aside because it does not bear at
uched the name Of "A well-known author"
Magazine work for women" was dealt
with by Miss Elizabeth Cutting, of the
North American Review. She maintained
that there is no Standardization of talent
and pointed out that "cornering the market
on human kindness" and finding out what
the great mass of humanity wants are the
two most important requisites for the sue
eessful editor. Miss Cutting advised young
women writer's to lay more stress on the
imaginative than the executive side of jour
nalism.
Mrs Edna Woolman Chase, the editor of
Vogue, told some of the delightful secrets
Of that magazine Of fashion. Summing up
needed qualities for success in her field,
Mrc Chase said ''Thprp iS talent