The weekly Iberian. (New Iberia, La.) 1894-1946, 1917-12-29
EVERY ONE WANTS
MONEYS WORTH
Natural Desire Is Not to Get the
= Worst of Any Business
! Transaction.
CHEAPEST NOT ALWAYS BEST
Person Who Buys From Catalogue
House Sees Only the Price and
Forgets That Value Is Thing
That Counts.
(Copyright.l

That Counts.
(Copyrght)
When you spend your money yoJ
naturally want to get all you can In
return. No one can criticize you fol
having that desire. Only those who
are commonly referred to as having
more money than sense" throw their
money away. All others are careful to
see that they do not get the worst OF
any bargain. But one has to be able
to look farther than the end of his
nose II he is to be sure that he Is get
ting the most that he can get for his
money.
That Is the defense Of the man who
buys from the mail order house instead
Of patronizlng the merchants in his
own town. He says he can get more
for his money when he buys from the
mail order man than when he spends
his money at home. But In arriving
at that conclusion he certainly has not
been able to look further than the end
of his nose.
In most cases the man who buys
goods from q mail order house does
SO because he thinks he Is getting the
goods for less money than he would
have to pay for them at the store In
his own town. He thinks he Is look
ing out for No. and he says 1t is
not his fault If the merchant In his
town cannot make any money and is
forced to go out Of business. He over
looks the fact that he Is likely to be
as hard hit as anyone else when that
merchant closes his doors but, leav-
Ing that probability out of considera-
ton. the chances are about 10 to that
the buyer has really lost money on his
deal with the mail order man.
Price Not Only Consideration.
II buying an article Of any kind.
whether 1t be q house and lot or pa
per Of pins, the price Is not the only
thing to be considered by any means.
You are not in the habit of going into
a store when you want to buy suit of
clothes and saying to the storekeeper:
"Give me the cheapest suit Of clothes
you have In the house." You want the
best suit of clothes you can get for the
price you pay for 1t. but you don't
usually want the cheapest thing you
can find.
A man may delude himself into be-
lieving that when he buys a suit Of
clothes from a mail order house for
$40 he 10 saving money. but what is
there to justify him In such a belief
The mere fact that he is getting a suit
for $40 does not mean that he Is saw
Ing money. The chances are that II
he should go to the man who runs the
clothing store In his own town and
ask for It he could get suit Of clothes
for $40 and the chances are also that
It would be just as good IL not bet.
ter bargain than the suit which he
could get from the mail order house
Tor the same sum. It Is not the price
be pays that shows whether he is get
ting bargain or not. It Is the quail
ty Of goods that he gets for his money
that counts.
Can Undersell Mall Order House.
The home merchant can sell as
cheaply as the mail order man II he
tells as cheap goods as the mail order
nan sells. His expenses are not as
leavy as those OF the mail order man.
&c pays less rent in proportion to
ne business he does, his taxes are less
a proportion to the capital invested.
Ais advertising bills are less than
hose Of the mail order man in proper
lon to the volume Of his sales. He !
an undersell the mail order man any
lay In the year II he wishes to sell
My goods Of the same quality and
lyle Of those sold by the mail order
nan, but he doesn't do this because he
nows that the majority of the people
q his town do not want that quality
nd style Of goods. Therefore he keeps I
stock goods Of all qualities and oil
rices. He has the SO suit for the
nan who thinks that he can get more
or his money By buying a suit at that
rice than he can by buying better
ne for $50, but he tells the customer
nst what he Is buying.
The next time you think about buy
Is something from mall order house,
you ever do think Of such thing,
o first to your home merchant and
* to see the article which you are \,
linking Of buying.
Ready to Compare Prices.
Your home merchant Is business
ian. He gets the best values he can
y his money when he buys goods. and
g does not expect his customers to
anything else. All that he asks, in
turn for the favors he does his Gus
'mers and the things he does for the
BOD Of his community IS that he be
ven an opportunity to meet the In
dious competition Of the mail order
9nee. He Il perfectly willing to have
: prices and his values compared to
!o6e Of the mail order house, but he
2 just complaint when he Is not
ven 2 chance to make this compari-
~
g ali buyers would take the value az
81 - the price of the article they
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