Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1917-02-15
Alcohol In Beer Clothing.

Alcohol In Beer Clothing.
The editor Of the Boston American
appeared before tho L legislative COM
n,ittee on temperance, Tuesday, TO OPP
pose the bill prohibiting the circulation
In Maine OF newspapers containing no.
uor advertising. He said that some
time before others ala So" Mr.. Hearst
ordered all his managers to eliminate
the advertising OF high proof alcoholic
beverages" and that It was done
without blare OF trumpets."
We well remember the modest way
IN which Mr.. Hearst made the an
nounccment in big type. wide measure,
In such a way that from one end OF the
country TO the other It was spread that
Mr.. Hearst would accept no sort OF
booze advertising. To be sure others
have followed since. but the Kennebec
Journal had been calling the public's
attention to one after another of the
great newspapers and magazines as
they refused booze advertising. for
years before Mr. Hearst put out his
misleading splurge.
In fact Mr.. Macfarland's words to the
Maine committee on temperance were
ms misleading as was Mr.. Hearst's
famboyant order TO his managers.
For several years the board Of
temperance, prohibition and public
morals OF the Methodist Episcopal
Church has conducted an investigation
to ascertain tire number Of daily pa
pcrs declining to accept liquor adver
tising. When the first annual investi-
cation was conducted. the number of
II was $40 During January of 1917 the
investigation vas extended. to every
one CT the more than 10000 publications
In the United States. Definite assur-
snce was secured from 1880 OF them
that liquor advertising is not accepted.
Mr.. Hearst has published many VAL
liable temperance cartoons-but goes
right on appealing for new drunkards
nv advertising the worst brand of
booze In the whole series of devilish
connections. But MIR. Hearst couldn't
40 back on the brewerles OF Massachu-
eess, and so he advertises ONLY the
low proof alcoholic beverages.
Please read this from Bonfort's Wine
and Spiri, Circular:
In your issue OF October 10, you
have an article headed United We
stand. Divided We Fall In this
article you took exception to a state
ment. credited by the press to Mr.
Hugh q. Fox. secretary OF the United
states Brewers Association, to the
effect that the solution OF the liquor
problem would be prohibition of the
aaie of spirltuous liquors and license
for sale Of beers and light wines, low
In alcohol.
Your contention that the alcoholic
contents In drink OF whisky Is gem
orally reduced 10 strength no greater
than wine In tho "highball" - correct
but ! think that even closer analy-
- would shed more light on this
question The accompanying drawing
shows conciusively that in the ordinary
one.ounce glass OF whisky, the custom
airy Bounce glass OF beer and the glass
~ wine. the exact amount OF alcohol is
very nearly the same"
The drawing referred TO gives the
comparative sizcs OF whisky. wine and
beer glasses. and the alcohol content in
zach in black. showing that whether a
man takes drink Of whisky, a glass
~ beer or q glass OF vino he gets prac-
ticaliy the sare amount OF alcohol.
And Mr. Hearst Is willing to bid for
new patrons for alcohol disguised as
beer but viii, not encourage new
drunkards by way OF the wine or
whisky route. II Is n very fine dis
tinction but II seems TO AZ the Hearst
conscience.
Maine will not allow It's papers to en-
courage and increase the booze busi-
ness: will It listen to such selfish and
hypocritical concerns as the Hearst
yellow sheets. and further discriminate
against its home papers. and further
ss~A Ah> Ao~vx~. -