Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-09-02
FAvORS ECONOMIZING
OF GASOLINE SUPPLY
Percy Owen of Liberty Com
pany Discusses Alarm Over
Fuel Shortage.

Those men who say automobile
driving should be discontinued be-
cause gasoline is being used in excess
of present production are going too
far. They fail to take into considera-
ton the Importance of the motor car
in the life OF today as an agency OF
efficiency and economy. They ignore
certain important developments de-
signed TO forestall shortage in fuel
over which there has been muoh
needless alarm" says Percy owen,
president OF the Liberty Motor Car
company.
Nobody is more in sympathy than
with the idea of making our gaso-
line supply so as far as possible
much further, in fact than ever be-
fore-for these are unusual timc..
and the demands upon the producers
OF fuel are greater than ever before.
There are other ways. however. of Sc
curing the desired results besides ask
Ing. automobile owners to give up
their cars.
THE automobile today is n nece.-
sity. Why consider II a luxury? Take
automobiles out of the business day
and back We go to the days OF our
grandfathors-and unfortunately we
don't go quite so conservatively as
grandfather did.
These latter days are days Of econ
omies. Economy OF times makes mi.-
lions for us as a nation.
Would Pay Liberty Loan.
THE saving in time made each yesr
by the automobile In business would
pay the Liberty loan.
1T is true that the demands for
fuel are increasing in view or the
growing demands of the government
at this time for cars. trucks air
planes. and the increasing number OF
cars and trucks that are going into
the service of private owners The
larger demand for fuel, hawever, will
simply stimulate greater production
by opening wells now capped, by in
creased imports from the Mexican
fields, which up to now have peen
worked TO only small fraction OF
their capacity. and by the more rapid
installation of cracking processes by
means OF which much larger percent
ages of gasoline can be obtained
from crude oil
Personally. ! have always been III
favor Of economizing i'm the use of
fuel at all times. and to have urner
automobile manufacturers. As mat
ter of fact, each year has seen cars
designed TO give more miles to the
gallon of gasoline than before In
the present wartimes / believe that
automobile owners can help by taboo
ing all needless trips. That would
help greatly. They can also help in
other ways. such as shutting off the
motor when leaving the car for
time. driving sanely, banishing So
called 'joyrlding'. and keeping the
carburetor adjusted always at pom,
which will secure the greatest
economy.
Fuel Goes Further.
so much for the motorst. AS for
automobile engines, carburetor manu-
facturers and fuel scientists and pro
ducers, II is only fair to say that they
have not been asleep. Several years
ago they saw the advisability of max
ing the fuel supply go further in view
of the certainty of increased demands,
and they have made great strides in
working out the solution of this proc
lem.
'As an evidence of the cooperation
the auRomobile manufacturers aru
giving the fuel producers, the engi-
neers of the Liberty company, after
exhaustive experiment. have added
perfected device which enables our
product to use lower and cheaper
grades of fuel. at the same time get
ting greatest efficiency. SO you see
we are doing our share to help con-
serve the gasoline supply. As for the
owner, he saves money by using n
cheaper grade of fuel.
Let us not say-'Don't use motor
cars Let us, on the other hand, de-
termine to use them more intelligently
watching to see that we get the
greatest efficiency from our gasoline
atsall times. Realiing that the more
we use motor cars in business the
more we are assisting the economies
of time and labor, and so are assist
ing in the common cause"