New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-12-04
Expose in Sunday Tribune
Brings New Firm at
Address
Goods Look Alike
Woman Counsel for Concern
Says 1t Has Been In
corporated

The Hercules Tire Company, Of 1888
Broadway, is, to all appearances, no
,more.
It ceased 20 exist. so far as visible
signs 90. yesterday morning, when
young sign painter. armed with a
sponge, can Of turpentine and a
scraper. attacked the windows OF the
store in the Hearst Building, l'SV
Broadway, and in few minutes there
was nothing to indicate that the Her
cules Tire Company ever existed at
that address.
This done, the young man produced
a yardsticg and piece OF chalk and
with a few deft strokes OF the wrist
brought the Monarch Tire Company
into visible existence. In the late
afternoon he was filing in the sign
and with good luck and the same in
dustry displayed yesterday he should
have the sign done in black and gold
by noon to-day.
The disappearance of the Hercules
Tire Company from the business maj
of "Gasolene Row" follows the expose
in The Tribune Of Sunday Of the
methods used by the Hercules Tire
Company TO separate the thrifty
motorist from his cash by selling him
tires rescued from the junk pile, anC
coated with a rubber solution, as new
tires. 1t also told Of the trick these
"new" tires had of blowing up after
treading ten miles or more, and the
failure Of those who bought to get
satisfaction or their money back.
Aside from the signs on the win
dows. however. there was no change
visible to the naked eye when Trib
une reporter called at 1889 Broad
way yesterday afternoon. In the win
dows was the same display of bait, OF
the floor the same confused mass Of
tires in various stages Of dress anC
undress. the same young men in then
shirt sleeves and the samJ young
woman at a desk.
Admits the Change
81 am looking for the Hercules Tir,
Company" said the reporter. "Didn'
it use to be here?"
YES" said "a young man, looking
up from a freight bill, "but it's the
Monarch now
"Why the change"
"Oh, nothing much: You see. w
incorporated "A month or so ago. Bet
ter talk to Mr.. Jarowitz, that mar
over there"
Mr. Jarowitz likewise admitted that
the Monarch Tire Company, incorpo
rated a month ago, had taken over The
business Of the Hercules Tire Com
pany.
"Who are the incorporators? ?" the
reporter asked.
II guess you had better see ". Bur
nett. room 300, at Rector Street
You'll find out everything there. They
are the lawyers"
On the door Of room 500. in Rector
Street, sign reads: Law Offices Of
Margaret VI. Burnett" Within a yong
girl was humping a typewriter. Mis-.
Burnett, she said, had just left.
"What did you wish 10 know about p
"The Monarch Tire Company" sale
the reporter. 81 believe Miss Burnett
is counsel for the company
Tells Of Incorporation
"Never heard of it," said the typist
Isn't it the same 20 the Hercule:
Tire Company"
"Shc's counsel for the Hercules Com
pany. Come around and see her TO-
morrow"
Instead the reporter located Mis-.
Burnett in her home in Madison, y. j
ayes" said she, in response TO d
question as TO her connection with the
Monarch Tire Company, 81 incorpor
ated il some weeks ago. 1t was JUS
decided TO incorporate -that is all.'
whats happened to the Hercules
Tire Company--is it dead?"
"You printed so much about the Her.
cules Company yesterday you should
know all about IL. Why come to me to
ask? But The Tribune's blast did not
have Il thing to do with the change
il is merely a coincidence that the two
should come together. The Tribune
did not have a thing to do with it,"
And there the matter rests. with the
Hercules apparently passed 20 the
great beyond, TO join others which in
heppier days sold old tires for new to