El Paso herald. (El Paso, Tex.) 1901-1931, 1917-09-12
Ed Kayser Says Empires
Banks and Agents in Mex
leo Standing Pat.

viii. and Germany Will again becou
the dominating export country 10 q
southern republic, as IL was befol
the war.
Takes steps for Extension.
Trade extension In Mexico is bein
Investigated by the United Statl
government and by many OF Oh
larger manufacturing Industries
the Atlantic seaboard. The first sta
the United States took for trade "a
tension in Mexico and South Amel
lean countries was az the beginhin
OF the war.
The government has ostablishe
attaches in the consular offices ,
many Of the South American cour
tries whose duties are 10 gather In
formation for American .manutag
turers 70 ascertain Just what prod
ucts viii be needed by these countrig
after the war. The needs OF n
countries are being studied by thei
so that the United States will be
position to compete with Europ
at the conclusion OF the war.
Time 10 Get Busy.
Tt was the opinion Of Fl Paso bust
ness men present az a recent dinner [
Juan HONS, representing the depart
ment OF commerce, here TO inVestigat
MeXico's trade conditions, that now
the time 70 send our attaches int
Mexico. Since the Carranza govern
ment has been fully recognized by n
United States there has been a grea
change. There are today only a fey
small bands Of outlaws operating q
the states Of Chihuahua and Coahuilz
Conditions win soon be such tha
we will be able 10 travel in safet
with our families to Mexico City. An
If we don't get trade in Mexic
started now we viii never get it.
Germany did not consider that bust
ness worth while then why does sh
maintain her offiees2 It's going 20 b.
one Of our biggest assets
says Americans Don't study Situation
americans don't take the trouble
70 learn Spanish 10 improve bushes
In Mexico. The German merchant
when he opens his headquarters
quietly studies the financial status O.
the merchants he expects TO sell. HI
does this without the merchant
knowing H.. Then when he gees q
sell one he knows whether he can Sivt
him six months or a years credit. HI
keeps a record OF the wants OF thi
merchants and his customers and
knows exactly what he wants TO buy
When he makes his sale OF goods hs
sends his order 10 Germany and tbs
goods are shipped 20 Mexico and the
merchant given the proper time o;
credit
Dwell on Finances.
When an American goes into Mex
Go 10 sell a bill OF goods the first
hing he wants 20 know Is how are
not used TO doing his trading IN this
manner and says, NO. 7 can buy from
mother, he viii give me credit We
itten have 20 send an Interpreter %
Mexico with our statesmen And often
be Interpreter does not translate
ite-ally the. meaning OF the salesman
% the merchant
Must Learn Metric system.
Another thing We must learn q
he metric system OF measures aut
q Fights The American merchant ant
wholesaler has more trouble and il
ubject TO more fines because he doei
Tot know the metric system than FOR
nything else
Credit is something we must study
80 must give the proper credit %
he Mexican merchant or we viii not
-et his business. Our manufacturer
must study the needs OF the Mexican
leople. They would be wise. IN my
piuiou. 20 establish branches in theil
Industries for the manufacture of
materials that the Mexican and south
american want to buy.
Exports Are IncreaslnE.
During the fiscal year ending IN
PIG the exports 10 Mexico through
he FL Paso port amounted 70 more
han three million dollars. The OK
.orts for the fiscal year ended June
o, 1917. amounted 70 s4.750.5s0. This
vas mostly coal. coke. flour, corn,
usar. clothing and machinery.
Prior 20 the revolution the eE-
.orts through Fl Paso were SO. 200.
90 or-more annually, Mexico has eX-
ended the friendly hand 70 us and
re should clasp it, The exports from
II Paso are about the same as
through the port OF Laredo. but
anger than any other port, excepting
.aredo."
Going After Fake Advertising.
Adolph Schwartz announced that
he committee of which he was chair
nan. authorized TO present 10 the city
ouncii an ordinance against fake
.dvertising. would submit the or
finance Thursday
j. p Benton. president. who pre-
ided. read a letter from the business
manager OF the High School Taller
n which he said the rate u would
barge would be IS cents per column
nch, instead Of IS cents. as it had
rst asked The vigilance COMMITTEES
elected the rate OF IS cents and re-
used TO sanction the Taller. Since
he decrease Of the rate the commit
ee will again take the natter up Tor
DISCUSSION.
Only Two COLLEGE Scholarships.
Mr. Benton said that only two schol-
rships for the advertising course TO
Ia established IN the College Of the
ity OF Fl Paso had been received
rom club members Rev. Fuller
witt said he thought a personal cam
aign should be made among the
TENDERS 10 secure the scholarships.
IT. Benton announced he Intended
ppointiuE committee Of nine mem-
ers to do this work.
Charles F. Thomas. one Of the In
lrance men here representing the
overumeuL in conservation work,
lsde a brief talk
Underwriters Cooperating.
Even though our grain eleva tors
M warehouses are filled with food
Turf We may see a shortage before
he end Of the year" he said. The
Underwriters are cooperating with the
league Of defence IN con-
srvation work. This work has been
one IN many states and the men be-
Ind the movement have received the
ipport Of the governors and promf-
emit business men.
Statistics OF the state fire marshal
Texas show that 72 percent OF the
res IN this state are preventable.