The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1917-04-05
Progressive, Business Men
Join Promoting Educa-
tional Campaign.
SHOW OUR CIVIC PRIDE
Buy at Home and Show the
Local Concerns That You
Are Behind Them.

1t Is with certain feeling Of pride
that. The Daily Muscular announces
the launching of this big. vital civic
campaign with the hope of bringing
to our citizens realization of their
community obligations to the end that
all Missoula people will profit there
from.
We take pride in the fact that this
newspaper has been the first to pro-
mote this question of Buying at
Home" in q comprehensive and we'll
planned campaign and that so many
of our progressive business men are
lending their cooperation to the
movement.
With a full realization of the tre-
mendOus responsibility such a cam
paign involves us we are ready to put
our shoulder to the wheel" and do our
utmost for its success. We ask the
consideration and CO. operation Of all
loyal citizens-men, women and chill
dren that you take this matter to
heart and resolve that you will do your
part toward making this, bigger and
better city--a community filled with a
true spirit of 'brotherly love-"
1t is the purpose Of this campaign
to create a real, definite sentiment in
the minds of our people to the end
that 1t will take concrete form, being
evidenced by the conclusion of each
individual to spend his or her money
in Missoula.
Our city is full of energetic, live and
loyal citizens and we deem 1t only nec-
essary to awaken in them feeling of
community obligation in order that
they will see and know the fallacy of
sending their money away from Mis-
sula.
Missoula is singularly blessed with
enterprising merchants. They pride
themselves on the completeness OF
their stocks and the accurate attention
to styles. Their prices compare ia
vorably with other cities. and they are
striving to render complete and sat
tsfactory service to their customers.
Yet with all these advantages. thou
sands of dollars have been going out
Of the city for merchandise which
could insts~ss we'll --have been pur.
chased here.
The business men have therefore
joined The Daily Muscular in launch
ing this campaign for the purpose of
setting forth facts that will be of in
tense interest to the citizens OF Mis-
soula.
This is not 4 sentimental plea
rather. 1t is the purpose Of this CAM
paign to show wherein 1t Is more ad-
vantageous to spend money made in
Missoula with local concerns.
To show how it benefits the whole
community. Keep your city live, pros
porous and progressive, and keep more
money constantly in circulation. there
by enabling each individual to share
in the increased prosperity.
Now, citizens of Missoula! This il
a matter of vital concern to you and
yours. We ask that you heed the
teachings we propose to bring before
you--put the question squarely up to
yourself from this one viewpoint. us
Il not best for me that | spend my
money here in Missoula whore ! will
have an opportunity to get At least .
part Of il back?"
Then let your sense of civic pride be
aroused and resolve that you will Join
in this movement to make Missoula
bigger, broader and better city In
which to live.
II you will do this-then, will the
full purpsrt Of this campaign be full
filled and all Missoula will benefit