The Birmingham age-herald., 1917-11-25

A really fresh egg should not be over a week old when it reaches the consumer. The egg of the day is the "24-hour egg" The demand for this 24-hour egg has given the producer a chance to make a premium on his products.
 In large cities there is always a ready market for the we'll graded, 24- hour egg at premium of from 10 to 15 cents a dozen. To command such a market eggs must be we'll graded, at tractively packed and shipped daily. as gathered. This market offers an equal opportunity to both the large and small producer. The small pro- ducer with perhaps an average pro- duction of dozen eggs a day will find private trade served by parcel post the best method of marketing. The larger producer with produc ton of say 10 dozen or over day, can seek the trade of hotels and res taurants, supplying them by express daily. However, such trade cannot be secured unless one can guarantee a given number of dozen daily, so it IS well to weigh the possibilities Of pro- ductlon before attempting to supply hotel or restaurant trade.
 GIVE EGGS A TRADEMARK One of the greatest helps in mar keting an extra fine grade of eggs at premium is the practice of mark ing each egg with a small ruboeI stamp, giving the name of the farm or grade of eggs and the date laid. Iii fact, this custom has become so Wlde spread with producers of 24-hour eggs that patrons Of our best hotels ano restaurants will not accept an egg as the genuine 24-hour article unless il is so marked
 For the big shipper there is no bet ter package than the standard 50- dozen crate, or the half crate or IL dozen. Attractiveness can be added Ii heavy returnable egg crates, marked with the farms name, are used Tn stead of the easily broken free crates 1 commonly used for all grades of eggs | For the smalIA producer dependins upon a parcel post trade there ar' numerous reliable packages on the market made especially for such trade 1 Such packages topped off with an at tractive seal and printed guarantee label far excel any homemade con 1 trivance and are practically guar l antee of safe arrival to the customer i All packages or crates should b 1 sealed so the consumer feels assure' the product has not been tampere' with in transit.
 ] The development of a hotel or stor trade for large quantities of fine egg must depend almost entirely upon per sonal solicitation. However, if on l really has the goods to offer there vii
 be little trouble experienced in findin a ready market. | A parcel post trade can be deyel | oped in several ways: by personal so | licitation or by the insertion of | small advertisement in the daily pa
 pers A majority of poultry raiser supplying a parcel post trade nav started in a small way, supplying per hans one or two families at first an gradually increasing as opportunitie
 were offered Such a method is by ia
 the best and most likely to succeed
 A really good product will soon brin
 inquiries from others. which, to tn
 wide awake producer, constitutes or
 portunity.
 good plan followed by some pro
 ducers supplying parcel post trade to inclose a small printed slip and a
 addressed postal card in their pack
 ages, say in one shipment a mont
 asking the customer. If pleased wit ! the product. to hand the postal to
 neighbor and invite him to send ff
 dozen eggs The use of coin car
 marked with the price of the eggs ar
 enclosed in each shipment IS the usu
 plan followed. With we'll known GU!
 toners other arrangements can
 made for payment
 High prices on feed, labor and oth' requirements due to war condition
 have imposed terrific burden on Il
 poultry grower. He must watch f