The St. Mary banner. (Franklin, Parish of St. Mary, La.) 1889-1931, 1917-12-22
Natural Desire Is Not to Get the
Worst of Any Business
Transaction.
CHEAPEST NOT ALWAYS BEST
Person Who Buys From Catalogue
House Sees Only the Price and
Foraets That Value Ia Thing
That Counts.
(Copyrignt.)

l
naturally want to get Ill you Gun Ii
| return. No one can criticize yen fol
| having that desire. Only those who
| are commonly referred to as having
more money than SENSE" throw then
| money away. All others are careful "a
see that they do not get tn, worst OF
any bargain. But enc has to he able
| TO look farther than the end OF his
| :;G"" II he is to be sure that he Is get
| tiag the most that he can get for his
| money.
That is the defense Of the man who
| buys from the mil order house instead
| Of pal ronizins the merchants In his
own town. He says he can get more
| for his money when he buys from the
mail order man than Wien he spends
his money at home. Eut In arriving
ut THAI conclusion hs certainly has not
been utlt. to look further than the end
Of hi nose.
In most cases the man who buys
50 b.'nal>H he thinks he is getting the
goods for less money than he would
have to Fay for them at the store in
his own tof,n. He thinks he is look
ing ont Tor No. and he says it is
not his fault If the merchant in his
town cannot make any money and is
'orrfl ~ s-o OK of business He over
looks the feet that he is likely to be
rs E1rh hit as anyone else when that
merchant closes his doors but leav-
ing that probability out Of considera-
ian. the chances are about 10 to that
'Ae nuycr has really lost money On his
zeal with the maj, order man.
Price Not Only Consideration.
# buying an article Of any kind,
whether II be q house and lot or pa
= + pins, the price is not the only
',.:re, t. ha considered by any means
.aG are not in the habit of going into
-. re when you want to buy suit Of
"t!eS and saying 70 the storehcaper:
1--WE me the cheapest suit Of clothes
gu have in the house." You want the
.'est suit Of clothes you can get for the
price you oay for it, but you don't
usually want the cheapest thing you
can fad.
A man may '1elude himself into be-
'ieFing Cat when lie buys suit Of
r!"h from mail order house for
SO he IS saving money. but what Is
here t. Justify him in such n belief?
iile lore f;'.t that he Is getting suit
.c, So Goes not mean that he is saw
ing money. The chances are that II
ne sAo1liG 60 10 IT," Pan who runs the
clothing store In his en- town ard
ask for it he could get suit of clothes
Tor $40 and the chances are also that
it would be just as good if rot q bet
ter bargain than the suit which he
could get from the mail order house
for the same sum. 1t Is not the ptice
he pays that shows whei her he is get
ting Il bargain or not l, Is the quail
ity Of goods that he gets for his money
that counts.
Can Unde:se:' Mai. Order t!4us..
The home marcliaE, Can sd, as
cheapy rs the mail ofG,a. mar. II lie
sells as cheap goods as tie mai! order
man sells. His expenses are not as
heavy rs those OF the mail order man.
lie pays less rent il proportion to
the business ne does. his taxes ace 'ess
In proportion to the capital tines Ell.
Ills advertising bills axe less taL..
those Of tae mali order ran ii r,1vor-
IN yrnf;. 4
can unierseH the mail oE.ier m. .ns
day IN tho YER Il he wishes 20 sci.
only goods Of the same quality and
styie o. those sold by the mail order
man, b,l! he doesn't do this beccuse he
kne:s that the majority of the people
in his town do rot want that on.,iits
ann style &! goods. Therefore he keeps
In stock gno;s II al qualities and al
prices. He has the $40 sTit fer tie
man who thinks that he can sc: more
FOR his none '1r buying suit as that
price thar h. can by buying bes,er
one for SO by liz tails the customer
just Tiat he il buying.
The next time vua hint. nbout .,uv.
ing snme'hin from 4 ,,e;l order iiaust,.
II you ever an sh'ts II s:,cl t,,ti,s,
81 fi'st ~ tnu: horne merchant ana
ask &c sas .hp article Which ysu are
..2in: .n1 u ;,c.-.ns,
9a:''y - Co~,psrs Hrio.a
&c: '"",, Mev1..,sl.t Is business
sinn. /. .. the / - values h. c;.::
TOR as inp2e.. t hel h ;.,:vA goods. Az;
he dos ..'.t r." Il his cudlosaes= 10
Dr. :.l.:t'l'f '-:se. III :..:s' he ASKS. in
resnrn t.: the iavors he tl.ss his Gus,