The Ontario Argus. (Ontario, Or.) 1???-1947, 1917-08-30
NO FAILURES
WITHOUT EFFORT

sornssirnes a Noble Failure Serves the
World az Faithfully as a Distinguish
ed suoess---Lsek ot Capital and
Patronsae---farmers Frequently Fa'''
He Who Makes No Effort Exempt.
Tcopyrlrhted. 1914 by Thomas }. sullivan.l
He only is exempt from failure who
makes no effort.
In the lexicon of youth. which fate
reserves for bright manhood. there
is no such word AZ fail--lt comes later
In life.
There are 40 mnn, reasons which
can logically and truthfully be ad-
vanced as causes contributing TO the
numerous failures that will endeavog
20 analyxe only the principal ones-the
business failures.
Every failure iS snp 10 success;
every detection OF what Is false di.
rects Us 20 what Is true; every trial ex-
hausts some tempting form OF error
Not only 10. but scarcely any attempt
Is entirely failure; scarcely any the
ory. the result OF steady thought. is
altogether false. No tempting form OF
error Is without some latent charm
derived from truth.
"A Failure II. Ia sense, the highway
10 Accomplishment. innsmuch as every
discovery OF what Is false leads US 10
seek earnestly after what Is true. and
every fresh experience points out some
form OF error which We shall afterward
carefully avoid,
In this article we have not the space
10 treat OF individual cases or their
many causes. but Will deal altogether
with the commercial side OF the ques-
tlon--the business failures.
Perhaps the most general and com
mon cause Il lack of capital Many
men venture into business with just
enough money 10 Swing the enter
prise Tor mouth. at the end OF which
time they expect the new business 10
be self supporting. lt seldom IL, and
as the concern becomes financial
cripple the inevitable is sure 10 happen
failure.
Business Instinct Required.
II may be said In passing that com
blned with the first form OF failure
there are two others. lack OF business
instinct and business experience. And
these three are frequently augment
cd by another equally dangerous In
business. and that Is engaging In a
business Of which you have no knowt-
ege OF experience Ia. No man can hope
10 succeed In any line OF business
where his principal qualifications are
} assets and Ignorance.
But without question the most pro
nonnced cause of business failure In
} any line or in any community Is that
. OF lack of patronage. No business con
cern, professional man. church or
school can long endure without patron.
age Heavens eternal wisdom has de
creed that Iqan should ever stand In
} need of man.
The beautiful must ever rest In the
arms OF the sublime. The gentle need
} the strong 10 sustain them, as much AS
rock flowers need rocks 20 grow ON or
, the ivy the rugged wall which Il EN-
braces. Patronage Is the sustenance Of
business, ana without Il failure follows
just as surely as death follows the rock
flower and the ivy when their support
Is Withdrawn.
Farmers Frequently Fail.
Listed among the business men who
frequently fall Is the farmer, ths
) greatest producer OF Us all. lie fails
, for the same reason as do some Of
. our other business men-because OF
ignorance. Many OF these men have
) been born aud reared as farmers and
. Imagine that Is all the qualification
/, necessary 10 follow that vocation. II
Is not. Technical education. constant
study Of conditions elsewhere and a
full realization OF the necessity OF
fertilization Of his farm constitute
the first principles OF the successful
farmer.
Few farmers have not been Obliged
10 avail thegselyes of the local mer
. chants Willingness 10 extend credit
; aud now that the local merchant Is
facing erayer calamity and a creates
pest than ever a farmer was Obliged
10 meet IN the retail catalogue houses
methods of doing business would Il
not be right and fair for the farmer
and every residear Of the community
10 rally 20 the aid Of the man who
rallied 10 1aeir aid in days gone by
with willingness only eQualed by
his conildenre "a his customer aud bis
loyalty 70 hls c9mnuplty'