Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1917-05-08

cause Of it's advertising value 10 tnes5
J Headquarters agents should report ana
from them information is given to those
interested. People must be told that tney
are. needed and desired as members, ana
the invitation to join must be heio CON
stantly before them. For the convenience
of all, enrolment stations should De es-
tablished in banks, stores and other places
frequented by the public where properly
,ion S persons may rec Plseards an
nouncing the location OF sucn staCons
should be conspicuously displayed. AT
tendants at these stations, snouid pc I'M
pressed with the Importance or pelng
careful and accurate in their dealings
with the public in order to minimize crlti-
cism and complaint.
(b) In conjunction with the Headquar-
. tiers and Enrolment Stations. committees
should be appointed to canvass the varl-
Gus churches, lodges. trade bodies, ciups'
and other organizations. These commit
ties are furnished with blanks in the form
of a petition which applicants sign. Blanks
of this sort were used by the District or
Columbia Chapter in its canvass or the
Government Departments at Washington.
From one Department alone the Cnapter
secured 524 members.
(c) Another plan of campaign is the
Three-Ten scheme which Is as follows: Al
a meeting of interested persons called for
the purpose, volunteers should pc Cd
tanned to act as Captains of teams Each
Captain agrees to select his own team OF
ten mot necessarily members OF the Red
Crosse. each of whom in turn agrees to
secure ten members during the following
ten days. If the plan is successfully car
ried out each team at the end OF ten days
will have secured 100 members This plan
be much helped along by newspaper
publicity, but team members should be
supplied with literature to save long YER
bal explanations. The pamphlet entitled
The Red Cross-Organization and Activi,
ties and a Join Now circular would
; serve this purpose.
In each instance committeeman, attend
ants, etc. should be furnished with re-
ceipt blanks so that receipts may be given
ID, Another plan is that of Selling
a weeks publicity through the newspap-
| ers. Each paper in community is asked
ticles, one each day for week. Mer-
chants are requested to devote a part of
| their daily advertising space to the cam
paign. The articles for the week might
be. for instance:
Monday-The plan of campaign is an
nounced.
Tuesday-A general Red Cross story is
published
Wednesday-Publish a running account
of funds raised for disasters, cost of adj
minstration, need for further support
along this line.
Thursday-Story on the article to be
sold the following week-namely member
ship in the Red Cross. Emphasis should
be placed on the satisfaction one has in
DelnS connected with ana DelIlS IL part
of the organization and that membership
is worth while going after. Comparison
with foreign memberships. The Red
Cross Magazine.
Friday-The names of the statesmen are
announced and personal items concerning
them published. A great deal depends
= upon the statesmen.
Saturday-The locations of selling sta
tons are announced with the names of
5 those to be in charge Of each station.
Sundays space should be devoted to a
2 stirring story and appeal COR cooperation
and support.
t Monday the sale begins and continues
: for one week. Those in charge of the en-
= rollment stations should be supplied with
= receipt books with carbons) and printed
matter.
The first weeks stories should be writ
ten beforehand. The publicity for the
= second week will take care of itself. This
scheme may be enlarged to permit mer-
f chants in whose stores stations may be
: established, to give with each ten or fif-
teen dollar purchase coupon emitting
the bearer to membership The dealer
D later would redeem the coupons at sl.0)
t each No merchant should be given a
e monopoly of this.
: (e) House to house canvasses have been
: tried and. by one Red Cross Chapter. ex-
ceedinsly successfully The plan was as
= follows: The Chapter appointed large
s membership committee. each member
. thereof agreeing to canvass certain
= neighborhood in which he was acquainted.
u,
r the committeeman Went into one another $
f districts to call on particular people with
whom they were acquainted.
E ~ The Boy. Scouts On a day or, two
particularly set aside FIR Red Cross Days
would probably I've glad to assist in the
work by simply handing slips or folders
g to passershy on the streets. Most people
like to occupy their minds while riding
/ on street cars. Have the boys at transfer
: corners hand "Ion Now folder to each
+: person about to get on a street car. The
. chances in favor of their reading the slip
5 are grea ter than if it We're handed them
while walking along the street
: (e) Certain subcommittee. members of
r the membership committee or of the
Chapter may write personally signed let
: tiers to friends or to members of their
s churches, lodges. clubs, etc. This has
proven successful where properly carried
out. Each letter should be accompanied
= by Join Now folder.
4S2. Coopera tion-Some enterprising
Chapters and Committees will undoubted-
ly originate new and effective plans for
I, increasing membership and improve upon
f one place might demand changes which
would he applicable but unthought of in
another. Each Chapter and Committee
1 will, therefore, help Just so much more If
e it will send to this office copies Of the
G various forms and appeals which it issues,
: descriptions Of the methods adopted and
/ the effectiveness of each. In future cir
: culars a composite of experiences may be
4so. Period of Membership-Atten-
Z ton is called to the misunderstanding on
t the part of some of the local officers of
: the period when membership in the Red
f Cross begins. Formerly the year of mem
bership was the same as that of the fiscal
: year of Chapters. that is, from November
: to October. and members joining during
the summer months were given only half
! years membership or II months MEM
1 bership, in accordance with whatever
s practice had been adopted by the secre-
: tary While the Red Cross Magazine was
5 quarterly publication, this injustice wa,
e rot so great as it is at this time when the
Magazine is being issued monthly. The
$ membership year of each annual or sus-
tanning member now runs for IL months
: from the date on which his fee is paid
400. General.-Membership must not
be offered as a reward for service or in
: connection with contributions to relief
3 funds This has heretofore led to mis-
4 takes and confusion. Please see Section
20 of the Bylaws as revised December
8 1915.
The expenses incident to the local cam
paign such as postage and printing will
he paid by National Headquarters upon
9 the receipt of memorandum. Before incur
r ring expenses for clerical hire or other i'm
portant items local committees should
: communicate with Washington, where
e upon authority will be granted for such
employment if the cost of the service be
J. prohihit;ra This dOez NOT app1y- ~