Oxford Democrat. [volume] (Paris, Me.) 1833-1933, 1917-06-12
Producers Advertising Milk.

Completing their wide advertising
campaign, the Dairymen's League o
New York wound up with an advertise
ment In the New York City papers trac
ing the cost Of milk. In this advertise
ment 1t sought to prove to the public
how they can reduce their food bills
and explain that health and energy de
pend on the milk food.
The I'D was attractively gotten up aht
contained the following:
"a COW must be two years old before
she can produce milk. During that time
the dairymsn has spent about $50 on bel
without q return. When the COW 10 flvt
years old she gives her maximum milh
and at nine she becomes non-producer
and 10 converted into cheap beef at loss
of go percent of her value.
"Costly sanitary measures must be
taken ut every step. The health Of the
COW must be tested. Stables must be
light, roomy, and clean. Utensils must
De washed and sterilized. The COWS
must be clean, the regulations even In
sisting that the mixers hands be wash.
ed and dried before milking.
"All this sanitation is very necessary
and 1t adds to the cost Of production.
The mornings milk is drawn at 3 or 8 A.
NJ. by farm hand, who is paid an aver
age of 81 day, or by the owner or one
Of his family.
"Your milk must be cooled to q speci.
fed temperature by the dsirymen, and
then carted from one to five miles to Q
milk station where 1t must arrive at
from seven to eight O'Clock.
per day. The overhead cost of invest.
ment and depreciation Of COW and equip.
ment and the cost of man and horse, Ia
Dor, ice, insurance, teaming, etc., Is II
cents per day per COW. The average
COW gives seven quarts Of milk day at q
cost of 40 cents. For these seven quarts
We get from SO to IS cents, that 10, we
sell milk at from 4 1.2 to 8 cents .
quart.
"But New York City must have its
two and one-half million quarts of milk
per day and So, 900 dsirymen are needed
to produce your milk. For years they
have been bard at work at their job with
no profit. No wonder so many give up
dairying and turn to more profitable pur.
suits. The average dairyman conducts
bis business as efficiently ss the average
business man. Better COWS, more eco
nomical feed, scientific cost keeping,
extensive education by the state agricul-
tural colleges and experiment Stations
all of these factors have been able to In
crease the production of milk per COW
but trifle. The plain truth Is that the
dairymsn has not received enough for
his milk. While bis selling price has
gone up little, the cost Of production
has mounted much faster.
"As result there Is decrease OF
$4,000 COWS every year In New York state
alone and q decrease of population 10
the dairy counties. Each Of tho $4,000
members OF the Dairymen's League has
contributed bis bit to pay for this adver.
tisement to you people In New York for
three reasons: We want you to under
stand our problems; we want you to
consume more milk because Of It's food
value; and, by SO doing, We want you to
preserve the great herds Of 100000 COWS
which are threatened by economic de-
struction."
"Your health and energy depend on
milk. tits natures first food. Deli
cious and concentrated, 1t is q perfectly
balanced ration most easily digested
when slipped slowly. 1t is easy to eat
too much of the rich, unhealthy foods to
which you are accustomed, 1t Is almost
i'm possible to drink too much milk. "A
quart Of milk day for every child 10
good rule and easy to remember. Keep
the children's glasses filled at the table.
"Reduce your food bills. Decide to-
day to double your order for milk, but.
ter, and cheese. Use ice cream as food
and not as q luxury. An ideal lunch
dish is in the old fashioned bread and
milk of our childhood. Good bread
with q generous spread of butter should
displace much of the meat ordinarily
eaten. Eat cheese a. food and not as
a side dish at the end of the meal. When
given rational place In the meal and
thoroughly chewed, cheese IN relatively
large quantities is readily digested.
"For health's sake drink more milk.
For economy's sake double your milk
order to-day"