The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1917-02-06
TELLS HOW
TIME HAS
WON FIGHT

now that the test seems 10 % enter
ihe . triumphant stage
~ The b~atltnaes cams thru ~ 1873
- the, baGe fair ga DO when l went
) 40 ON the sunils hilltop AZ Law
srncr Kan. a year ago and toid tns
b<ys and gtris ~ ths NniNersitl ~
Kknsas what battle. ti~ses, ,.l'ntl1s
sf<t yuust pass " they elected 70 Actd
s.rnspanlonshlp With the bsatitudes "a
fhsir journalistic adventures
The beatitudes produced for TIE
Times last year IN the face OF me
fact that the liQuor cams, siaea ana
atettsd ~ our am'aele S3nn,'np ea1-
frsrt avay from Ne and AWARDED y
~ an obscure class sheet that alum
c}rruiafe a. much 49, the rntnnltts
Ard lobbvists did about the councu
rhsmber. The contract wss not par-
1lculsrly profitable as the city Az
,nxcorded rate - pet cent DctpN
.1he rewuiar schedule, but inc nthtle-
nli~d the space N our sa'eIs ..,s5
rkHoirsss OF the vets and other unne
N 6r~kIe advertisers Hut when the
Roysi Ark. the political orEAni]Aton
~ the vets. demons, rstsa ma. ~, ~
10ool6 intimidate timid aldermen lnle
InPnlnx down The Times. We sdopted
~ refort that the 0nrufh"d fnlff-
nm used when a second com ug a"r-
Vfsnairt waylald him Win the pre-
1lcfjon tina, the md - the world vas
4 "a hand. ~Ail right" said tmerscn
!. rSSersiy. .s.ws'u get along without ~
s ~ the way, the people seeded 70
Get along without several OF those
SId<rmen at the last election.
~nIessed are they which are perse-
rufed fos righteousness sake. runs
ne ninth bestifuds. Alons came BUY
4 runxay. and b. the tremendous I'M
gssss 4,vsn 70 e s.S ,aog acc asessrea
4 Ao1o Subscribers were enrolled Tor
~ beatstudss. The evangelist vivid
y {n6lcfYo<ut OF the drink curse ~as
01Iel 70 the forces that had been en-
* 0n9o6 for years IN the work OF re-
1rGcninr Michigan. and ON election
y Aav the voters bGnish~d the trafne
4 (rew the state BY majority OF saenN
F~-Defroit itself. the ninth Guy oi -
Lnnion lacking only Few thon-an1
4 4o9es 81 going dry
A GnreIy we reioiced and were ex-
A 6S16Iueiy glad for great was cur r.
Z Nard foy : hauorlsss poisey IN snss
3 overwhelming approVsi Of the cleo
b Tn< paper'r gross earnings in 1915
*wore e3NA. 600 IN round numbers and
& ~ grcss profits sis.eoe or six per
& o0nt on the amount % stock issued
3 Ik1s vas . gain over 1915 OF s4e 600
{&Guo1ly divided between anvertisinE
x081 circulation Sixty thousand OF
No new issu. % tlee.eee common
4 ~ the BUILDERS Of a better Detroit
<Vho believe business and the beat'-
4u1eo viii mix. The proesris Of the
fomeontng ete,ooc, se.oee or WHICH
~ been subscribed. VIII take ~
+ onr last dollar ~ indebtedness
81 nIwhf now wiah there was a
u ne02{tude that offered balm for the
E(Ftghffkif bulge IN the cost az white
{Dnter. But there n NO blessed that
n KHDll6o. ~ we have held ON Ut tfT1t
3IAnce from last years business In
5000 OF distributing II among our
4 Gooch holders as we had hoped 20 dc.
~ The tranmvtaiion OF The Times
<U051ciee into OrQhtbitory Jaw and
E18&or proGressixe- Legislation. lnclEd-
- advertising and blue sky stat
n m&6a murt be acclaimed one OF
800 nreAf triumphr OF the beatitudes
no1her - the Increasing number or
6nn1 ana national advertisers who
~ declared IL 90 be their prefer
mc< and pieAsure-as sell az sound
HAn1oess prOcedure--to let the liEht
kS1hA1x-n.rrt- - itstf a---s.ass--s --r'4t- =
- bouisons % the bcatituder some
them use The Times exclusively w
n4roff. Others assure uf We shall
1--we ~ much copy from them az any
<h<r paper 90 Tong - 49, -ta+ss
x1e Tbnes prints IL The Times be-
win time avnriss 20 CAR tns ron
~ the .pac~-buyerS who hsSr gotten
k3enn advertising or their rfnEory
nefvss and on ~ their motor nerves
<~~Ingerscii. who says unts one what
~ says unto all Watch Brown %
;1ke Victor TsikinE Machine Co. he
IN H-o. rihbeti. ~ Goodrich Tire
rrt OF tire Union Pacific CHERRY. q
Dasrueh Nincsneat: stewart. Of
<xfripley's: La Fetra. 81 Royal Rakirr
ritsnnica; Iewrtt. % the psiE..
cara OF the Ninton Fofd. Chal-
{u1frs. Leland. ODDS FLANDERS snd
}1lhers of the automobile world. Sell
X sssrp: n"nd. 81 white HOUSE COT
Zee. Morton. Of Memo Corset. Boo,h.
<0f Missouri Pacific Ericsson. 81 the
Rock Island: Roberts. OF the g.. n
y ~ p. and many others.
4 These are they who hgye not come
<no~n FROM the Mount or coldngurs-
non. saying. "Ai se want u m au-
\ dienc~--tuik circulation. not beati-
1udex They have espoussd Hdvsr-
slssag integri,y Sc an economic sd.
xDntsge. and TO faith they havt added
works
And they have been exceedingly
kintlng that "Scherm~rhorn looks a.
k&he bestttudes for success. but u
"&Gen~s out OF us.'
Less than four years ~ Inc period
heyen't applied our heart with all
diIigsnce- W have at least done
h<ttsr with our 20 years than Rip
Van winklr did. 90 thoas who heard
Mayor daynor 10 gone. Herman Rid-
der IL no more Inca Mulholland
0riussvaln kept IN. faifh, fought
reed night and en- SHED Tho course on
the western rim % The continent
.'swh~re the sunOeaur rest. when they
pfcnise glorious tomorrow
All thIs ~ SOLDERING. Work far
He niEht ~ cpminE. runs the old
Wynn % orr school days great
fevorits with si0thfui pupils. Work
+ FOR the ntNht IA coming when mans
Wcrk ik Der Detroit a ~ have
WtIiion in 1890. AZ We predicted ~
t9e hrst account Of oar adventure
given IN Baltimore IN 1913 WI FIVE
B, the besiltudes IN uewsDsnsr-
maklnS rather than by buikinrss
rhs, 10 -,he ~art 81 a.. pris. ~
Our high cslilrw" for IN. next Four
yeovs. The record ~ the past 10
xoars makes Ne eager and confident
Iox the race thst " ret before Us
2 Whatevc- the outcome whether
~ win or whether W. WOO a Eoddsas
; ooly to clap = cloud. w. can NEVER
I ~ ne tavsrt hsd great chance.
~ all who live 7 would b. IN. LIST
enc 70 grow cynical about human
(. 1vtend~hin@ ana ioyrifies have had
t>ncre of both than : deserve
He~~ntv ave rtnrkhnIders have
1o<h~d the b~atitudes With th.fr
U1Ar<y A rfour - brilliant n~~ra-
<$4r~r rrsk~rs hrve grown un 9TH
~ seys~ f're a~f are IN cnrtrci ~
11k< werfru@ drn- rtms~fa There isr't
~ pfhi~ rfess - the LIANT fhst rs- ~.
/@ THAR h~lief ~ the hrRtifuf~s or
&>'r record ~ uvlre no % then Asv
~ dsy' All this ~ % vaevk what
"a : new ,sss scrcss-
- E41y. s~ss 90 the sstts..f astd
~DnsDsese< ~ tie no, srest srnsni-