Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-03-01
AID CLUB ELECTS OFFICERS.
Enthusiastic Meeting Wednesday
Shows Business Men Ready to Work,

Rea! spirit and enthusiasm vas in
jocted into the meeting of the local adj
vertising club at the Marshalltown
Club Wednesday evening, when talks
We're given by fGlIr members. officers
We're elected for a new organization.
and a general spirit Of corporation and
heipfulness was apparent. Twenty
three Of those present were sighed up
as members of the club, some old mem
bers. and others new ones.
Officers chosen were as follows:
President, Sidney Johnson: vice presi-
dent George Coburn; secretary and
treasurer, +. A. F'ranquemont: direct
ors. w III. Gilbert. Harry Dennead,
John II. Mehan; membership commit
tee Justus Schmidt, George Price and
y. G.. .BechteL Mr.. Mehan was APP
pointed advertising manager Of the
club. his duties being to let every one
know as much about the work and du-
ties Of the club as possible.
At the next regular meeting frank
Armstrong, secretary of the state Wig
lance committee, Of Des Mones. will
be invited to speak and there will also
be addresses by local men.
Thirty-five members and others in
the club for dinner. J. T. Basham pre-
sided and started the program as soon
as the dinner was begun. +. VI. Wiz
bur. who spoke on Newspaper Criti
cism," took a copy Of the T.-R. and
discussed various ads which appeared
in the issue of Feb. IS. Mr. Wilbur
asked his hearers to consider the ads
from the viewpoint Of effective appeal
10 certain classes, Of illustrations and
Of display features. He advocated the
advisability OF a trade mark OF name
cut" which would familiarize the read
er with that particular sign on every
adj
In speaking on Honest Advertising
II. y. Weisman read from a booklet
Building Better Business" telling Of
the functions of advertising, and en-
phasizing the Importance of truth, first
and always in all kinds Of advertising.
W. II. Gilbert read a brief treatise on
various advertising subjects. defining
advertising as craftsmanship by the
literary method" Mr. Gilbert told of
five points which are used as tests for
q Scoa advertisement. To conform to
this test the ad must be in keeping
with the personality Of the class to
which it appeals, it must be specific,
forceful, plausible, and sincere.
That talks by local business men,
telling Of their own individual expert
ences, would be just as good as talks
by out-of-town men, was the opinion
advanced by H. E. Woodward IN his
talk, 1.-The Worth Of an Advertising
Club" Mr.. Woodward advocated get
ting as many Of the clubs own mem
bers to tell of theirNexperiences as pos
sible. ut Pays to Advertise" the sub
ject OF d. G.. Bechtel's talk, was made
by the speaker to convey the idea of
advertising as An absolute necessity.
and one which was growing every day.
Mr. Bechtel traced the history cf adj
vertising from the smallest beginnings
to today, when it is one of the greatest
forces in business. Advertising has
now reached a basis where it must
gain the confidence OF the reader at
once The days of fake advertising are
practically over, according to the
speaker who stated that advertising
was now an educating business, and
one that paid for itself many times
over.
Discussion on the various talks was
held following each address, and a
general spirit of cooperation was ap-
parent thruout the meeting.