Arizona republican. [volume] (Phoenix, Ariz.) 1890-1930, 1917-01-20
EARNING CAPACITY
NO THRIFT INDEX
Showing How Net Results, and Those
Only. Count for Ones Labors

Only. Count for Ones labors
February Sd is approaching, and as
we are about to again observe it as
Thrift Day, a little more than casual
thought should bring much better re-
suits
This is a time when almost every
line of business is enjoying boom
Notwithstanding the scarcity of raw
materials, the rise in sympathetic val
ues and cost of production, net re-
suits show very greatly increased
trade and profit.
This whole country is now enjoying
the most prosperous time in its his
tory. Money is plentiful. Very many
industries are running overtime. Many
new projects are being launched, and
there seems to be work for all. All
lines complain CT a great scarcity of
help and wages are almost universally
IT the highest figures ever Knowr.
The result is a record breaking
prosperity that completely overshad-
ows the incidental high cost of liv-
ing
But, with such easy going the purse
strings have been loosened and eX
penses allowed to grow apaCe. The
more made, the mole spent. The point
Of necessities for normal living has
lorg been passed and present-day
aXtraVaeance. The only limit on the
expense account seems to be the in
Corle.
The present high cost of living is
bringing about a sort of compulsory
thrift, but under a strong protest, be-
cause the necessities of life are calling
for retrenchment for the pleasures.
One of our contemporaries asks,
DO you hear any one kicking about
IL
instinctively knows the answer.
AS earners-producers- stand
with the best. But as savers-thrift
nconom sts-we rank very near the
foot. The amount saved is pitiably
small as compared to the amount
armed
Healthy, robust life with a gener-
Gus allowance of healthful, recreative
pleasure, requires surprisingly small
outlay. But at the present rate, we
are each living up three or four such
lives, and are much the worse for il.
Shakespeare says, "Oh, it is excel
lent TO have giants strength; but it
is tyrannous to use it like a giant"
The present is the time of giant
strength" for production, but it seems
to be also the occasion of giant eX
penditure.
What, then. must be the price OF
pampcreG palates, perverted tastes.
false pride and other abnormallties in
living!
And what would be the result of a
really practical move for greater eco
Monies and thrifty saving
This. coming Thrift Day will be in
high season by arriving at such a
high production period and peak load
indulgence. For, Thrift Day converts
thoughts of thrift into acts OF savings.
And what savings could be accup1u-
lated from economies applied to pres
emf spending,
Aside from the highly opportunt
situation, prime necessity should COM
mand instant action
In everything the law of compen-
Safion governs. 1t is inevitable.
For every high there is a low;
For every in an out;
For right. a left; for fast a slow;
For every tail. a snouti"
If, then. we are now enjoing pros
Derity-such prosperity-is there not
likely to be a change a reverse? Some
time, sooner or later. production is
bound to drop to 4 lower level. The
fluctuation is the compensation, by
aw If there has been no saving-no
factor of safety provided in an accu-
mulated surplus-very drastic meas
ures of safety may be necessary to
again bring about that compromise
between production and consumption.
So-Necessity SAYS save. and OPP
nortunity SAYS now. Thrift Day offers
20 transform wishes into realities;
thoughts into acts; words into deeds.
':eward SAYS 81 guarantee you money
N tho bank"