davidaulloa/AmericanStories huggingface dataset:
Five Mile Beach weekly journal., 1917-07-13
How National
Advertising Cuts
Dealers Rents

(Copyr1ght-Mallory, Mitchell & FAUST
It is a matter of economy for
dealers to handle advertised prod
ucts. Especially is this true in case
of the retail grocer.
Economy in any business may be
secured in three ways:
The expenses of conducting a
business may be grouped under four
general heads, viz: % rent for land
and building, ~ wages and salaries
for employees, ~ interest on capital
invested, and (4) general overhead.
Economy, then, may be secured by
paying less rent, less interest, or by
reducing the general overhead.
\ previous article pointed out
how the handling of advertised
brands results in economy of wages,
fewer clerks being necessary to han
die the same volume of business.
The present article shows how econ
omy in RENT is secured by han
ding advertised brands.
This is based upon the principle
of CONSUMER ACCEPTANCE
previously explained. Since custo-
mers are ready to accept advertised
brands, it follows that dealers may
specialize on fewer brands in each
line.
This means a dealer will not re-
quire as large a stock in order to do
the same business. For if he car
ries unadvertised brands he will find
it necessary also to carry some adj
vertised brands of the same product
to meet the demand of a part of his
trade who will insist upon the ad-
vertised goods.
By specializing on the advertised
brands which ALL will readily ac-
cept, a smaller stock is required,
hence less shelf room for displaying
the goods.
The dealer will either require less
room in which to conduct his bust
ness or he can utilize the same space
to better advantage by giving better
displays or more displays, either of
which leads to the same results
economy of SPACE, or of RENT.
It is a matter of rent ECONOMY
for the dealer to handle advertised
brands.
Five Mile Beach weekly journal., 1917-07-13

Copyright by Ernest Thompson Seton
and wait" but 1t is lot today-except
In a restaurant-for the call is for
those who are willing to do something.
Back to the soil" Is the unrealized
ideal Of the American people which the
Woodcraft League has been propagat-
ing among the young. The present sit
uation seems like a God given oppor-
tunity to make 1t a habit Garden
farming is interesting, helps make one
self reliant, brings n close to nature
and gives one a new world to think
Five Mile Beach weekly journal., 1917-07-13
WINDOW CURTAINS
ARE A CHARM
The Way You Choose and Hang
Your Draperies Either Makes
or Mars a Room-Simple Lines
and Cheerful Colors Are the
Thing.
TIME treatment of the windows Ell

TIME treatment of the windows ell
Their makes or mars a room. And
the secret of making the room
consists not only In selecting the right
materials, but in arranging the draper
les properly.
In all the new fabrics intended for
window draperies, excepting the hand
some lace curtains, there Is at least a
touch of color. Many of these fabrics,
expensive and inexpensive, have elab-
crate all over patterns in several colors.
When using such materials care should
be taken to select that which matches
or harmonizes with the walls of the
room. 1t Is also well to remember the
use Of the room, whether 1t Is a libra
ry, bedroom or dining room; also the
location of the ROOM. North n east
rooms require warm colors to keep
them cheerful, while those with a
southern or q western exposure need
cooler tones.
For rooms of ordinary size simplici-
ty is the safe rule to be observed.
Where a room is not only wide, but
long, with high ceiling, the festoon
manner Of fastening back the over
draperies can be made very effective.
In smaller apartments the effect gives
the impression of "fussiness," which
Is the opposite of the note of restful-
ness that should be aimed for.
nroca1f orofannao fA match Tho
wall papers are very much used In
bedrooms, the same cretonne being
used for bedspreads, chair cushions
and even for covers and mats for the
dressing table and reading stand. Such
curtains should hang to the sill or not
more than four inches below. Other
bright colored materials suited to bed
room windows are of cotton or linen
with colored borders and a contrast
ing colored center or a white center.
These materials can all be bought by
the yard and many OF them at a cost
Of a few cents a yard.
The Dutch valance is a popular
treatment for bedroom windows. This
may consist Of a valance of the same
material hanging between the cur
tains and IN the same rod, or 1t may
extend across the window and be hung
on a separate rod. These valances
may be shirred or box plated, accord
Ing to Whether the materfaf is~thh OF
thick. Where the privacy of an inner
lace Or net sash curtain is needed there
should be two sets of brackets and at
least two, sometimes three, sets of
rods.
In selecting curtains for the more
formal rooms there is a wealth of new
and beautiful fabrics, all equally suit
able. So 1t becomes a question of color
and expense. But nothing so much
detracts from the tidy appearance Of a
room a spotted or bedraggled looking
window draperies.
Five Mile Beach weekly journal., 1917-07-13

about and enjoy. 1t keeps n busy
In the fresh air and sunshine-the
healthiest thing possible to do. So that
besides being of a u~tilitarian trend In
producing an added supply to meet a
greatly increased demand, 1t brings
physical and mental health. And pleas
ure-well, If one has never had the
delight of pottertng around In the gar
den, delving into the warm, moist soil,
putting In seeds and watching them
peep above the earth and grow to bud
and blossom and fruitage he Is adj
vised to get that experience right away.
and potato growing Is one of the best
ways to achieve 1t.
Five Mile Beach weekly journal., 1917-07-13
How National Adver-
Using Makes Satisfied
Customers For
Dealers
ecopyrisht-Mallory. Mitchell & Faust

(Copyright-Mallory, Mitchell & FAUST
Does it pay the dealer to handle
advertised products?
This might be considered almost
synonymous with the question,
"Does it pay to make SURE your GUS
toners Will be satisfied customers f'
Take a specific case. A customer
comes into your store and asks for
a well-known brand of mince meat
which she has seen advertised ex-
tensively. The dealer hands her the
size of package she desires and she
walks away a perfectly SATISFIED
customer. She has received exactly
what she wished.
She is satisfied!
More than that, her respect for
this dealer and his store is height
ened. He has established with her
a reputation for handling goods of
best quality.
Contrast this sale with another in
a different store which does not ham
die advertised products. Another
lady comes in and asks for the same
article. This dealer does not carry
the advertised brand asked for, but
takes from the shelf an unadver-
tised brand which he offers instead.
He assures her it is Gust as good"
and after an argument perhaps she
accepts it.
But she rs manifestly disap-
pointed.
She has not received just what
she wanted.
She has accepted the dealers sub
stitute, but down in her heart she is
apt to distrust his statement. She
is. apt to feel skeptical about her
purchase, and to be no longer In a
buying frame OF mind. And proba-
bly, she goes out and to a different
store to complete her purchases. At
least she viii probably go elsewhere
next time.
Or it may be that she firmly re-
fuses to accept the substitute Of
fered in spite of the dealers argu-
ment.
She knows what she wants and
insists upon having it.
She leaves the store without max
ing a purchase and goes elsewhere.
Her respect for that dealer and his
store is lessened. She has gone
away more than just dissatisfied.
Ss~v-~a the atteJ9~f the-daal-
Pr to persuade her that she did not
know what she wanted.
It pays the dealer to handle adj
vertised products. Advertised prod
ucts are ACCEPTABLE to the Gus
toner. And satisfied customers
mean a healthy business for the
dealer.
Five Mile Beach weekly journal., 1917-07-13
Be q Practical Patriot.

There isn't much Of the brass band
suggestion In the potato club move
ment, though 1t may be picturesque for
the city dweller to shoulder a hoe and
grub around In the soil a few hours a
day. There is no sensation except that
one is doing his little bit to help the
country. 1t is just plain American pa
triotism, manifested In a practical man.
ner-ready to serve in any way that
is needed. 1t may once have been true
that "they also serve who only stand
Five Mile Beach weekly journal., 1917-07-13
Behind the Flag

Copyright by Ernest Thompson Seton.
"The Boys Behind the Guns"
'oThe Country Behind the Fighters"
and Everybody Behind the Presi-
dent" Have Served Their Purpose
In Accusing War Sentiment but
Now Comes a New Note, 'The Hoe
Behind the Flag" Which Is Pro-
claimed by Ernest Thompson Seton,
Chief Of the Woodcraft League of
America, as Being Equally as I'm
portant as to Have a Flag Borne by
Troops and Ships.
Five Mile Beach weekly journal., 1917-07-13

Copyright by Ernest thompson Seton-
them "see the thing through" fairness
and help your neighbor and good sport
losing are needed, and the youthful
mind does not always draw the line
close In rivalry. though it responds
readily to fair play suggestion.
Adult help In organizing clubs is
needed also. Likewise the children
will need help In their work, for they
are but embryo farmers and must learn
methods. For this eason existing or
%ganizations are looked to for leaders
In the movement. Among the societies
which have the material for leaders
are civic and suburban associations,
church clubs, Young Mems and Young
Women's Christian associations, Young
Mems and Young Women's Hebrew
associations, teachers and ministerial
groups and the Ike. Existing groups
Of boys or girls may be organized into
Woodcraft potato clubs without dis
turbing the existing organization. 1t
is possible for school and Sunday
school classes to do this, Woodcraft
boys - girls. clubs. settlenegtan and
church clubs, playground groups, camp
fire girls and boy scouts. as well as
children of the streets or of the village
homes. Indeed, already all of these
forces have been enlisted, and clubs
are in existence or are forming at the
present time.
Five Mile Beach weekly journal., 1917-07-13


the foundations, and their awkward
squad furnishes good patterns for the
novice who doesn't know eyen right
from left In a line of men.
A beginner must take his new trade
seriously. Glory may lie in paths
ahead, but the first steps are tedious.
Fortunately they are of the kind where
one dovetails into the next higher, SO
to speak, and once learned they are
not forgotten. All training Is now
done on United States army models.
The national guard drills and the
work at the national training camps
proceed from the start according to
manuals used in the regular army.
Manuals for the preliminary stages of
soldier life are prepared In the sim
plest form, and these are textbooks
In all drill halls and camps. Thus uni
formtty is secured for the whole cotn-
try, and the recruit trained In one
state will feel at ease In ranks trained
In another state even a thousand miles
away. e
Five Mile Beach weekly journal., 1917-07-13

y Allow yourself plenty of time
y to dress, for the woman who
y boasts of being able to dress In
y ten or twenty minutes usually
y looks the part. 1t takes time to
y poise q hat and to adjust a veil
= properly. One of the earmarks
y of a careless dresser is the slop-
= by manner In which she adjusts
y her blouse. 1t Is not an uncom-
y mon sight to see the belt of the
y blouse showing above the skirt
> belt. 1t requires only a narrow
y piece of elastic TO which a hook
y and eye are attached to keep the
y blouse in position.
y Next see that your skirt Is on
y perfectly straight. Many well
i made skirts appear III fitting be-
y cause they are not worn proper
y ly. If the seams are O half inch
y out of plumb the skirt is robbed
p of its style.
y
l. A. Il Il Y 4 4 4 L Il 4 l. 4 h b l. b
Five Mile Beach weekly journal., 1917-07-13
Adult Help 10 Needed.

Although all the plans have been
formulated with the express purpose
Of arousing and retaining the interest
of girls and boys In farming, 1t will
be apparent that adult leadership Is
needed to direct the efforts Of the en-
ergetic young Observation-Disclosures
fghters-into right channels and keep
rivalry from becoming the parent of
envy, jealousy and the rest Of the LII
omened progeny, for, while competi-
ton Is the secret to arousing the lad
and his young sister and Of making
Five Mile Beach weekly journal., 1917-07-13
How to Grow Potatoes.

Following are the Woodcraft Potato
clubs instructions for growing pota-
toes, approved by H. w. Collinwood,
president and editor Of the Rural New
Yorker and associated with j. ]. Dill
lon. food commissioner of the state of
New York:
Potatoes need plenty of sunshine.
The potato Is a starch making factory,
and only sunshine produces starch.
Potato soil must be well drained, but
should keep plenty of moisture.
Loamy and even sandy soil are best.
The soil should be thoroughly pre-
pared-that is, dug up, turned over,
%loosened, made as fine as possible,
Fertilizer.-Success will be surer and
greater If the ground is fortified be-
Five Mile Beach weekly journal., 1917-07-13
POINTS ON SOLDIER
LIFE ARE EASILY HAD
BY CAPTAIN GEORGE. L. kILMER.

Every boy scout o. national guard
gathering or military school o. mill
tary class Of any public school fur
nishes countless points to teach a be-
ginner how to prepare to be a soldier.
A novice can witness marches and
drills somewhere within reach and &C
to the attic or barn or pasture to re-
hearse what he saw others do.
Progress In the home guard training
Is slow because the members drill only
at odd hours. However, they begin at
Five Mile Beach weekly journal., 1917-07-13
ALL ROUND FIGHTING
MEN THE ARMY NEED
BY CAPTAIN GEORGE. l.. klLMER.

A good voice puts the finishing
touches on a soldier who is qualified in
the usual standards of the service.
From corporal up the leaders must
give commands, and any private may
have to act as a noncom In emergen-
cies. Also privates must pass words
Of command and warning down the
line.
Voice development and training can
be done easily at home, and the exer-
else viii help in breathing, chest ex-
pansion and stature building, all good
preparedness work for the soldier.
The United States army allows no
standing still. II a man cannot ma
Five Mile Beach weekly journal., 1917-07-13
Haarta of Youths Touched.

There are to be bulletins of the prog
ress of the contest in the Woodcraft
League and newspaper reports If the
editor be near and friendly and discus
stons of Potato Raising Methods"
Feeding the World" Making the
Food Go Around" and the like, and
demonstrations of methods Of cooking
potatoes, including the best way of
roasting potatoes at an open fire. These
will come after there are potatoes to
dig, of course. When it comes to
Somseaasm ~nvsSd,<s. son,eeAN sm goods
Some ealttm tabe,, sonze eAN EN- SAods
Some caNsm h5ers, or hoe yfss clean
BIT . bAyAttN %e-6eys ca Ns~
Five Mile Beach weekly journal., 1917-07-13
Pu. tho Ration Beneath the eett.

Remember that without the hoe the
fight cannot be won," said Mr.. Seton
In sounding the call which brought
the boys and girls of the Woodcraft
Leagues of the country into line for
national defense as he admonished
them to let their slogan be "The Hoe
Behind the Flag"
There had been much said about the
varied service to which men and wom-
en- might be put. aside from actual
fighting. Doubtless it is true that each
man and woman IN the land may do
his or her bit in some necessary calling.
For the greater part they might best
serve by continuing the work in which
they are engaged and already skilled
That Is all right for the grownups. It
does not provide for the children. And
be It understood at the beginning that
America fighting will have a greater
Five Mile Beach weekly journal., 1917-07-13
WEARING YOUR CLOTHES.

y y y y
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22

who forget themselves AND do things
they shouldn't. but they don't mean
anything by il. They have wives and
homes to 90 Ia Whc.l its All over. But
lage |? You're as glad to see me aS
If had smallpox. Maybe w"'ve made
Il mess of things, bat marri,d life ant
what young girls think it is. a Wife
must learn to give and take"
ave given. What have | takenT'
she asked him in IL voice that Quivercd,
Ell ME- IN impatient gesture. "Oh,
don't be SO literal. mean that since
we're man and wife, It's up to yon 10
be Il little hroad-gaugc in Your
views"
IN other words. you want me to IT,
more your cnnduct. l. that III I'm
afraid We emit argue that Ed.'
"Ail right; don't lrtH Try to argue
IT," he laughed, with what he conSld.
cred IN admirable show Of uagnanim-
ity. Il hate arguments. anyhow: I'd
much rather have Il aood-uight kiss"
But when lie StuoHad over her Aairp
held him of and turned her head.
"Nu," she said.
"iGu haven't Kissed me for"
u con WISH 10 KISS YOU.
"l'on't be SHY he Insisted. come,
now, | want Kiss"
Alnifc thrust him back strongly, and
he SAW that htr face had Whltenpd
Oddly enough, her StuhbornneSS an
gcrcd him cut of. al reason, and he
hcgUn Il harsh rcmonSttNnce But he
halted when she cried;
"Wait. | muSt tell You something
En-. It's all over. and has been for Il
long time. We're going to end It,"
End t:"
w" - wa "'''7 '''''''i' !" Il!
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22

taxable property in the City of Otta-
wa, Illinois, sufficient to produce the
following sums for the following
years;
For the year 1911 the sum Of 5 1900
For the year 1918 the sum of 1850
For the year 1919 the sum of 1000
For the year 1920 the sum of G,750
For the year 1921 the sum Of 1850
For the year 1922 the sum of 1000
For the year 1923 the sum Of 10,500
And provision TO meet the require.
ments OF this Section shall be included
in the annual appropriation bill for
each Of tho years aforesaid, And the
City Of ottawa hereby obligates itself
annually in due time, manner and
season to perform and take ali action
required by law to carry out the pro
visions of this section.
Section A. The bonds authorized
by this ordinance shall not be issued
unless this ordinance be approved at
al election which Is hereby called to
be held on the 9Th day Of April, 1917
Section :. This ordnance shall be in
force from ana after its passage and
publication
Passed by the Council of the City Of
Ottawa, Illinois, at a meeting thereof
held on the 18th day Of March. A. d.
/ 1917.
w. ". CURTIS,
City Clerk
Approved by me this 18th day OF
March, \. d. 1917
=. +, BRADFORD,
Mayor
The said election will be held at the
following polling places
First Ward Place, Town Hall
seventh Ward Place, Jobst barber
shop Vest Main and Harden Streets
The .0t.'s ut said election will opcr
at oclo. Il the morning. and closC
/ Ak oclocn in the evening, Of tha
day.
Dated at Ottawa. Illinois. this 15tl
day Of March, A. D 1911
W. w. CURTIS.
City Clerl,
First Avenue.
Second Ward Place, basement, Ho
tel Ottawa. Columbus Street
Third Ward Place, Perrotts barn
I.nfaypttp street
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22

Al last he took her hand nnd kissed
her wrist. just over her puiS". as if
io speed message to her heart. then
into her rosy palm he whispered Il tc,l-
der som, thlr. that tiiri'led hsr
She STOOD WhiNr. motlonleS'. against
the dim illumination Of tilc porch until
he had gone, and not until the last
sound Of his motor had died away did
she stir. The. She pressed her own
Hips to the palm he h"d c;,resscd and
walked slowly to her ruoM.
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22

National Bank in the City of Chicago,
Illinois
This bond is one Of series Of like
tenor, except maturity, issued for the
purpose Of constructing Il hospital in
said City, under the authority Of
Chapter XIV Of the Revised Statutes
Of the state Of Illinois. and Of an or
din2nca of the Cit Of Ottawa duly
passed, ana il further authorized by
an election duly called and held
Il is hereby certified and recited
tina, all acts, conditions and things re.
Qui?ei to be done precedent to and in
the issuing Of this bond have been
done, happened ana been performed
in regular and due form as required
By law, AMI that the total indebted
ness Of the City of Ottawa. including
this bond does not exceed the statl
tory or constitutional limitations.
In Witness Whereof. the City OF
Ottawa, Illinois, has .iu5ed this bond
to be sealed with its corporate seal
signed by It's Mayor. attested by It's
/ City Clerk. and has caused the annex
cd interest coupons to be executed
by facsimile signatures Of said Off
GERS this first day Of June, 1917,
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22
SYNOPSIS.

Chapter I--Set afoot and alone by
an accident in the desert near the Rio
Grande Mrs. Alaire Austin mistress
I of Las Palmas and La Feria ranches,
meets Dave Law, Texas ranger at a
water hole ard is compelled to spend
the night there with him, as he is in
ambush for murderer and cannot
leave his post
Chapter ii-NeXt day at evening
the murderer appears with a compan-
ion
Chapter llf-Iaw captures the muir
derer but is compelled to kill his COM
panion, Panfilo Sanchez. who happens
to be cousin Of Mrs. Austin's horse
breaker Jose Sanchez.
Chapter IV--At Las Palmas A'aire
| tells her husband, Ed, that his carous-
ais and inebriety must stop. Her cat
| lie at La Feria, the Mexican ranch, are
confscated by Longorio, Mexican fed
eral general and she finds that It is
because Ell has been helping the rebel
junta.
Chapter Won her way to La Feria
in Mexico Alnire meets Longorio, who
falls in love with her and agrees to
settle for the conflscated stock.
Chapter VI Entertained at their
home by Blaze Jones and his daugh-
| ter Palona, Dave hears something
about The Tad Lewis outfit which Is
suspected of cattle stealing. With
Ricardo Cn2man and his boys Dave
kan4 Blaze 20 on scout after cattle
thicrcs.
CHAPTER VII-Law catches two OF
| the Lewis outfit branding stolen calf
and in a fight kills one and has his
horse shot under him. He trails the
other thief to Las Palmas, where he
Is insulted by Ed Austin, whom h
knows to. be very friendly with the
Lewis OUTFIT
Chapter WILLIAM follows up the
trail Of Urbina, the escaped thief, &c
no purpose except to confirm Austin's
connection with the Lewis outfit
Chapter lion her homeward jour
ney Alaire again meets Longorio, who
openly makes love to her. She oh
tains the release of Juan Garcia from
prison.
Chapter Nose Sanchez sWears t
find cut the truth about the Staying O.
Panfilo. Dave gets further informa
ton alCut the Lewis outfit. Ricardo
Cuzman goes to Mexico to sell horses
to the federals
Chapter XI-Dave and Alaire atten,
| the Las Palmas rodeo. She present!
Dave with horse to replace The on,
killed by the cattle thieves. They dis
cuss he killing OF Panfilo.
Chapter XIl--Guzman does not re
turn from Mexico and his reported
killing arouses Americans. Dave ant
Blaze arrange to go to Romero across
the river and recover the body Jos,
hears that Dave killed Panfllo ant
goes to join Longorio. Paloma ant
| Alaire arrange to go to the river t
await the return OF Blaze and Dave
Dongorio appears at Las Palmas will
an escort and overhears Ed telephon
Ing news OF the trip after Guzman t
Chapter XllI-Longorio compels 81
to 90 to the river with him. The girl
follow and hide in the pumphouso
The Lewis outfit appears Whel
Blaze and Dave cross the river gen
eral mix-up is prevented by Capital!
Evans and his rangers who appear OF
the scene and support Dave. Dav'
arrests Urbina.
Chapter XIv-Bla2e lodges dres:
makers and fortune tellers.
Chapter XV-Strange, a fortune tell
er, warns Dave that Jose is cookin
up trouble for him and Alaire Dav
goes to see her and in a moment o
emotional stress they confess the
love.
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22
.
Mayor.
Attest:
CITY Clerk.

Section g. That for the purpose Of
providing for the payment of the prin-
cipal and interest Of the bonds here.
By authorized as they respectively be.
come due, there shall be and there Is
hereby levied and there shall be col.
lertel direct annual tax upon all the
Free trader-journal. (Ottawa, Ill.) 1916-1920, 1917-03-22
l. ~. BREWER.

Attorney ana counsellor az law and
solicitor Iii chaucery. VIII practice
law IN Tie several courts and in
the federal courts. Special atten.
ton given to all real estate cases
of La Sale and adjoining counties.
including drainage questions.