The herald and news. [volume] (Newberry S.C.) 1903-1937, 1917-08-24
CONFIDENTIAL

Now, | do not want any one to read
| this, except he be a suscriger to The
Herald and News. But want to
have just a little confidential talk
with every one of them Of course.
is there be any who arc not loyal
members of the family why then they
may skip it over and pass on tot some
thing else. ~a-ss:: s:&S q !
Out of the 2200 papers that We are
printing each issue, was a little
curious to know just how many went
to Newberry homes, % / sat down one
evening and counted them. found
that there are now just 1916 families
to whom The Herald and News goes
each issue, who live in Newberry
county. Our circulation has always
been an open book That does NOT
include the papers we send to Salt
da, Leesville, Chaplin, Peak, Dyson,
MountYille, or Cross Hill, all nearby
towns and where we have good lists.
Just about year ago we had a
contest, and great many paid up to
the latter part of this year, or the
first of next year, though very few
paid for more than one year. Unless
change my mind very materially I
will never have another contest. But
the paying of so many in advance has
given very little money during the
summer from subscriptions. We have
pulled through thus far, even with
the high price of paper and the hign
cost of everything else. We have not
increased our subscription price,
though as good paper as The Herald
and News prints twie> = week IS
worth more money than a dollar and
half, even in normal times. We. did
increase our advertising rate, and
am pleased to say that the adyertis-
ers have made no protest. But Au-
gust and September are generally on
months with the advertisers in this
town, which is not much .of'an adver-
tising town ATHEIST. ,<.2
Now, listen, there are about IS 1t
the subscribers whose time was out
on the first and the fifteenth of this
month. We have not yet been able
to make the corrections on the list,
and we are going to send them on 10
the first of September and take a
chance on getting the renewal. BHt
what | want to say is, that if tho
subscribers love The Herald and
News as 1 believe a majority Of them
do, l would appreciate it more than I
can say if each one would just sit
down and write his name on q piece OF
paper and enclose a dollar bill and
get credit on his subscription for S
months.
We need just about that much mon
ey right now in the next thirty days,
or less, and it would be very small
matter to each one. Just go and DO
it and say sothing about it, because
we would not like for any one ta
know that we had that much money at
one time from one source. 1t Wouli
help to ease up several strains AMI
enable me to make you a much better
paper. Why not do this. It is very
small request and would be very
small matter for each one, and
then you would be sure not to miss
any copy. A gentleman paid me the
highest compliment the other daJ
that I have ever had. He said he liked
to read The Herald and News because
it seemed that we always tried to
say nice and pleasant things about
people, and never seemed to be in bad
humor. try to be pleasant and cour-
teous to all, and to treat the opinions
of others with that same respect that
I would like to have them treat me.