The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-01-10
]. B. MOSbY { CO. WILL
ERECT HANDSOME HOME
Structure Will be Six Stories and Base
nlenf and VIII be of Steel. Terra
Gotta Stone and Brick.
ALL MODERN ooNvENIENCEs
Every Facility for Handling OF Firms
Great Business Will be Installed,
While Customers Comfort VIII be
Given Every Consideration

]. r. Mosby & Company's new
home, a cut OF which Is reproduced
in this issue, Will mark q new era
in building on Broad Street.
1t will be the hrst building used
exclusively for retailing merchandise
erected on Broad Street, or in Rich
mond in which the construction In
absolutely fireproof.
This firm has long felt the necessity
of a new building to take care OF their
increasing business. which has been
so literally bestowed upon them by
the women of Richmond and vicinity.
They are erecting this building on
Broad Street at Jefferson Street In
keeping with this great and beautiful
thoroughfare. which is as fine as any
in the United States
Their belief that any building erect
ed on Broad Street should be OF the
very best was recently confirmed by
Julian Street. who wrote up Rich
mond in Golfers Weekly. Practically
the only disappointment this writer
met with in Richmond was the class
and kind of buildings on this beauti-
full thoroughfare which were not in
keeping with the street or the pro-
gressive strides which Richmond has
made in the last ten years.
J. B. Mosby & Company's belief IN
the growth of Richmond weetwardly
and Broad Street has prompted them
to erect a building which Is modern
but not extravagant. absolutely fire.
proof and in which the safety OF its
patrons and employees would be as
sured. These were the first conditions
given consideration by the owner and
architect in the very beginning.
OF Splendid Construction.
This building will be six stories and
basement Construction will be OF
steel, terra Gotta, stone and brick.
The exterior will be In limestone
and light colored brick treatment.
Expert advice has been sought as
to light, ventilation and every modern
convenience.
The basement OF the building will
be occupied entirely for delivering
and receiving merchandise, machinery.
with ample daylight and ventilation.
making it healthful for those whose
duty will keep them in this part OF
the store.
The new building will also be
equipped with three enclosed and fire.
proof elevators, and in addition to ele-
vators there will be two enclosed Are
proof stairs running from the top to
the bottom OF the building
A package chute runs from the top
to bottom of the building and when
a purchase IL made, 1t will be no
sooner sold than In the hands OF the
clerk in the shipping room.
Pneumatic tubes with a first-class
system of heating. lighting and venti-
lation on all floors Is a part of the
new equipment.
The first floor Of the building will
be twenty-five and one-half feet In
height and handsomely vaulted and
finished in canestone. The show
window backs will be Of the same
treatment
The other Ave floors Of the building
will have a height fourteen and one
half feet each, insuring plenty of day
light and ventilation. Each floor will
get the light from Broad Street. JEFF
ferson Street and the alley side of the
building.
This store will be occupied as a dry
goods store and not a department
store. 1t is woman's outfitting and
home decorating establishment II
will carry only good merchandise. as
1t has IN the past. and will enlarge
the scope on all lines when going
into the new home.
There will be approximately $4,000
feet OF selling space devoted exclu-
siveIy to this business, This fs $1,000
square feet more than the floor space
In our present building.
4 On the tirst door there viii ~ an