Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1917-04-20

deliver The next thing in mind is
the price and if that is satisfactory
where they can place the order The
more briefly you can completely an
swer these questions the greater
will be the effectiveness Of your ad
Other products will demand that you
emphasize other points, but always
keep in mind and answer the ques-
lions which would arise in your own
mind were you in the prospective
customers place.
One point in which the amateur
advertiser should be particularly
careful is in the timeliness of his
advertising. When turkeys and fat
geese are mentioned one naturally
thinks of Thanksgiving and Christ
mas while the first warm days of
February and March suggest maple
syrup. A little later as the weather
warns up and plant life starts grow
ing we are attracted more easily by
the first hint of green vegetables
and the early STRAWBERRIES. Setting
eggs probably would not have much
of market in December no matter
how attractively you presented them,
nor would fresh side pork get as
ready a response in July and Aug
ust as in the colder months of the
year. Seasonableness is an import
ant item and only by due regard for
it can the best results be obtained.
1t has well been stated that
variety is the spice Of life" and it
puts life into advertising. No mat
ter how well chosen and arranged
your first ad might have been, con-
tied use will detract from it's
effectiveness. Seeing the same an
nouncement repeated week after
week, readers soon lose interest and
fail to read the merits Of your wares.
A few old standbys never lose their
charm and occasionally an ad can
reappear with it's former effective
ness but as general rule frequent
changing to suit the conditions will
mean increased inquiries for your
products. Many earnest advertisers
have received an ardent response at
the first appearance Of their ad but
later wondered why there was such
a slump in the sales while it was
still running. A change in the copy
will solve that difficulty and bring
back a rush of business equal in
volume to the first if the quality
was first-class.
If you have anything for sale give
your county paper a chance. The
expense is small and in the end
your profits win be large. Every
thing has a possible buyer; the
only thing is to find that buyer. You
may have an over supply of spring
vegetables for which the village
folk within very few miles would
be glad to pay good price were
they only informed regarding them.
If you have a young boar or bull
calf to spare, a few cents invested
in an ad may bring your nearest
neighbor as a possible buyer. In
one case recently cornbelt farmer
sent a carload of steers to the ChE
cago market and they Were bought
back a few days later by his neigh
Dor, at an additional cost for trans
portation. two commissions, and
care. A few lines in the paper
which they both were taking might
have saved the adedd cost and work.
You may be doing something equal
ly as foolish. Such cases are not
infrequent; they are happening ev-
cry day in the sale of other pro-
duce as we'll as live stock. And in
almost every instance the home
stuff is fresher and Of higher
quality than that brought in and can
be obtained at lower price. Try
advertising and let your own COM
munity have the advantage of your
wares and you the use Of their
money. Then if it doesn't work
you will be out little; if it does you
will gain much.