Arizona republican., 1917-12-09
MITCHELL HEADED
 BY NEW OFFICIALS
By Walter A. Birmingham

Important changes in the executive staff of the Mitchell Motors company are contained in the announcement to- day that D. C. Durland has been ap- pointed president, to succeed Otis C. Friend, and Robert C. RueschaW be- comes vice president and will share with Mir. Durland in the management of the firm.
 MT. Friends resignation becomes eff fective December 1, but he has not an- nounced his future plans which have already been perfected. The Mitchell company's announcement follows: MT. Friends resignation is a matter of greatest regret 10 all his associates, who have learned to hold him and his work iE the highest esteem. The close personal relations that have always eX- isted between MT. Friend and his Mitchell associates make his going q matter of particular personal regret
 Neither Mr. Durland nor MT. Rue schaW need introduction to the trade. Mir Durland was for 23 years asso slated in the active management of the General Electric company or com panies acquired by the General Elec- tric company MT. Rueschaw and the name Rec, in which company he was director and had acted successfully as sales manager almost since the in ception of the Rec car, were synony nous.
 The alignments thus brought about l by change in activities of three men so important in the industrial world ! indeed constituted a trio of announce ments of more than ordinary interest. 1 Mir. Durland, who assumes the office of president of the Mitchell company on December 1, graduated from Prince ! ton university in 1894 with the degree 1 of electrical engineer and has since | been continuously connected with the | General Electric company and prede- | cessor corporations.
 | Mir. Durland has been associated with numerous important develop ments in the electrical industry. and for many years has been the chief exc | cutive of the large and prominent | Sprague Electric works of the General Electric company, which is engaged in the manufacture and sale of an eX- 1 tensive line of electrical machinery and electrical supplies.
 Mr. Durland has also been closely l identified with the management of the ] General Electric company as a mem- Der of it's manufacturing committee and other important committees, and he has also represented the General
 
 in a number of enterprises, in several of which he is an executive officer and | director.
 Mir. Durland has been active in the organizations of manufacturers in the | electrical industry and has been a rep 1 resentative of the General Electric company in a number of these asso- citations He was prominent in organ iZing the Associated Manufacturers of Electrical supllies, embracing practi- cally all of the manufacturers of elec- trical devices in the country and since It's inception has been active in the management of the association as g governor and as chairman of important committees.
 A wide and varied experience thus acquired in connection with large in terests has given Mir Durland a highly successful training as an organizer and executive, and he comes to the auto mobile industry with a splendid recorC of achievement.
 MT Durlands acceptance of tho , presidency constitutes a vast stride } forward for the Mitchell company anC !, his acquisition is a matter of cOngratu. lation to the automobile industry as