The Morgan City daily review. (Morgan City, La.) 1916-1920, 1917-02-19
Rates on display advertisements,
Ring Managers Office, 278. /'
WHERE AND WHY
CUSTOMERS BUY

Where do you buy your dry
goods? Why do you buy in that
particular place? Do you buy any
dry goods out of town? Do you buy
of catalog houses? How much dc
you spend each year for dry goods
and clothing for your family? These
are some of the questions asked Ala
Columbia (Mo.) housekeepers by
the advertising students of the
School of Journalism of the Univer-
sity Of Missouri.
The answers to these questions
show that most Columbia women
use some system, in their shopping.
In some cases it was hard to get the
information at first, but assurances
that their names would not be pub
lished usually induced the women to
answer the questions asked.
Some Of the ladies supplied even
more information than was request
ed. Evidently they had been think
ing over some Of these questions,
and their remarks were often very
pertinent. The following quotations
1.-THE ten names Of course are ficti-
tious) have been made from the re-
port turned in by the canvessers and
have been selected because they are
representative of many Of the 9TH
ers, or because Of their original
viewpoint.
II buy most Of my dry goods
from those firms whose advertise
ments / see in the papers,"
II trade at Goods because the
firm is so honest and the clerks are
20 NICE"
Browns is the most up-to-date
store and has the best style and
quality
"The salesladies in Shapiro's are
very obliging,s while at Mayne's
they are Indifferent"
"Beach should do more advertis-
ing of specials" said one lady, who
spends $500 year for dry goods.
. II buy everything can away
from Columbia because of the graft
and crooked merchants, who charge
sxorbitant prices for inferior mer-
chandise."
II can do better in Columbia than
in the cities, but the clerks here are
20 Indifferent"
II like Columbia stores, and the
prices and quality of their goods,
but they should carry larger stocks.
Various Reasons Advanced
"Prices in Columbia compare
4evorably with those Of the neigh
boring towns"
1.-THE merchants cater to the stu
dents trade and neglect their home
town patrons"
There are too many merchants
here; this makes prices high"
~ buy at Rodabaugh's because l
Ike the tone of his advertisements"
Shapiro does not accord courte-
ous treatment to his customers.
Even strangers have noticed this"
II like to patronize Mayne, be-
:ause he sees that people are waited
IN, and he is SO kind and accommo-
lating. He is the most courteous
merchant in town, and his clerks are
courteous, Also" {
Brown is considered high, but l {
ave compared the quality of his i
,oods with other merchandise, and '
find that the difference in price 7
} always justified by better t
uality." ~ - TT
columbia merchants take nd 6
antage of the students by boosting
be prices of clothing while they +
re here. Dry goodD and clothing 9
re cheaper when there are no h
tudents here. I have compared 8
olumbia with prices asked in 8
,e prices asked for clothing in n
towns and find they are h
|gher in Columbia. b
II always make it point to buyI
J Columbia. If everybody would q
, this, we would have better p
ores. I would trade here, even q
lough ] could do better out Of e
wn.n ~. in
ADVERTISING EFFECTIVE. l.
No effort was made by the can
'ssers to test the effect Of adj
rtising on the buying habits Of
: women. They were advertise ii
2 students and had an interest inI |
ch answers: this fact rould dis u