Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-07-08
BY HENRY KROHN.
(Sales Manager ge-Detroit Motor
car CompauV)

AT this time, we believe, II would be
very opportune to furnish TO our deal
ers and their organizations not only
our opinion about business in the fu-
ture, but some facts which should
prove not only interesting, but con
vincing.
1t is only natural that when coun-
try like the United States enters into
n state OF warfare IL would tend. at
least for short time, to bring about
an unsettled feeling In the minds or a
certain percentage OF the people and
that condition would exist only be
cause the percentage We refer to have
had their minds pcrmeated by various
news items.
There isn't anything tangible to base
this mental condition on.
This company 10y reason OF the tre-
mendous Investment has naturally
gon. into all matters pertaining To the
future in very careful and business
like manner with a view OF determin-
ing what our future policy should be.
The future policy OF this company
should prove particularly interesting
TO those who are engaged in the selling
OF its product.
We find that this mental condition
that has, In a measure, existed thruout
the country is gradually disappearing
and some few points that have per
haps been affected 10 greater extent
than others have gotten back on an
absolutely normal basis and are doing
business In the usual way, with the
usual volume. and the future business
outlook. as far as We can determine,
" excellent, and we base our opinion
WI actual facts and not supposition.
What Makes Prosperity?
What has made the wonderful pros
perity that We have enjoyed the last
couple OF years The money that has
been put into circulation by reason ot
purchases by the allies OF foOdstuffs.
clothing. munitions, etc. This money
has circulated into every nook and
corner OF the country, thereby creating
excellent business.
Now, the approximate sum Of money
that has been spent by tn allies dur
ing this period is something like
$4,000 100000.
Now stop and consider. If the ex-
penditure OF $4,000 O00, 900 has been
responsible FOR the era of prosperity
the last two years. what should ii
mean to have three times that amount
put into circulation as fast az the in
dustries can supply the articles re-
quired?
This money will go into every chan
nel-foodstuffs shoes. clothing. mm-
ber. steel, cotton, wool and medical
supplies. In fact. there isn't an in
dustry OF any kind or nature that will
not profit by this expenditure and we
believe particularly the automobile
industry.
In the first place we have said many
times that there are two things in this
world that you can't stop the progress
on-one is communication and the
other Is transportation. Stopping trans
portation liz like cutting off your legs.
You know what that would mean.
The automobile is the cheapest and
most practical, most reliable and uni
versal form OF transportation that has
yet come into existence. II is no long
er the so-callcd luxury; II is a positive
necessity.
For instance, as In the every day
conduct Of business, II would be I'm
possible to conduct today even modern
warfare without the aid OF motor cars
and trucks.
Many opinions have been venturcd
rs To the purchase of automobiles, and
without venturinp any lIrthor opinion.
we will give you round facts and fig
ures as comparison OF business before
and since the war in Canada, a coun-
try that has been in the state of war
for three years, has suffered from all
kinds of taxation and enlistmcnts and
whose business the third year of the
war has more than doubled-the year
before the war was declared with ap-
proNimately S3.723,125 spent for auto
mobiles I'm Canada and the third year
OF the war. or 1916, $S,91S,9l0 spent
for automobiles
The prime reason for this Increase
is the thing that we want TO bring to
ha
masses of people that have heretofore
not been considered prospects, because
of the fact that their earning power
was not sufficient. because OF the high
price OF labor and the possibilities of
making profits out Of this, that and
the other kind OF business, have be-
come prospects and are purchasing au-
tomobiles.
Strengthened Canada.
The war instead of injuring Canada.
has strengthened II financially, COM
mercially and industrially. There is
scarcely anything more extraordinary
in the country's history than the de-
velopment which has taken place in
Canada since early in 1915.
Added to a foreign Indebtedness Of
some $4,000 600, 600 involving annual
interest charges of approximately
$l35, 100000. there was when war
broke out an adverse trade balance or
nearly SlS2, 200. 600, or a total OF $Sl7,-
100000 against Canada.
Within n year and a half or by
March 81, 1916, this adverse trade bal
ance OF Sl32, 600, 900 had been miracu-
lously transformed into favorable
balance of $234.0OO,000
Every possible effort has been made
TO have Canadians save to help win the
war and ever since the war was de-
clared the people have been impor-
tuned TO discourage the spending OF
money for things not absolutely neces-
sary. The people have constantly been
confronted with pacards postcards.
bill posters, newspaper articles and
every other publicity device known to
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