The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1917-01-16
Ohio MILLERS
START Campaign
To Increase Popularity Of
Ohio Made Flour
LABEL rs GUARANTEE
Housewives Are Asked To Note This
Organization viii Back Prod
uct Conforming To
Standards

Ohio-made flour is going to become
q staple article in every Ohio home If
the efforts of the Ohio Millers State
association result successfully. This
organization of Buckeye flour manu-
facturers is starting this week an
active campaign of advertising and
publicity, the purpose of which is to
bring the people of Ohio to better
understanding of the superiority of
-four made in the state.
1t is declared by the Ohio Millers
State association on the authority of
eminent flour experts that -four made
in the mills of Ohio is the equal of
any -four manufactured and is vastly
superior to many other varieties of
flour. The major portion Of this Ohio
staple is made from wheat grown
within the state and it is said that
this wheat produces the finest flour
obtainable one Of its chief features
being that it is easier for the house
wife to handle and It can be used
successfully in all kinds of baking.
Tho claims of the Ohio Mlllers in this
respect are borne out by the results
OF exhaustive experiments made in
the domestic science departments of
Ohio State university and other prom
inent educational institutions, and b.
the tests conducted in the laborator-
les Of the mills themselves. The prod
act of Ohio's mills is said to require
rising, and in addition it retains in
the finished baking the delicious nat
ural wheat flavor.
"Better Flour-Made in Ohio" is
the two-fold slogan adopted by the
Ohio Millers State association for the
campaign. "Made in Ohio" speaks
for itself, being especially applicable
10 the -four milled in Ohio. since
mills OF the Buckeye state are recog-
uized leaders in the industry The
state association in Ohio is one of
the largest Of any in the country and
there are probably as many, If not
more, mills making -four in Ohio than
in any other state. The Better
Flour" feature of the slogan is In
tended to convey to the public the
superiority of the Ohio products.
The campaign slogan is incorporat-
ed in the special label Of the Ohio
Millers State association, and the
campaign centers around TINS guaran-
tee label Before any mill is licensed
10 use the association label, il must
guarantee to the ass ociation that its
-four meets the associations stand
ards of purity and quality and meas
ures up to every requirement of city,
state and federal manufacturing law
When this has been done, the associa-
ton In turn guarantees the -four to
the merchant and to the housewife.
The standards adopted by the asso-
citation are such that only -four OF un-
questioned merit can be sold under
the label.
Housewives of Ohio will he asked
to buy Ohio-made flour and to de-
mand the guarantee label on all the
-four they purchase. Any mill in the
state may apply for license to use this
label, as It is awarded solely upon the
merit OF the -four itself
The active management of the cam
paign Ia in charge of special COM
mittee composed OF ]. w. burst of the
burst Milling Co., Dayton, ]. c. Mil
ler Hardesty Milling Co., Dover. ]. A.
Long, London Milling Co, London T,
j. Hanley of Coshocton, president of
the Ohio Millers State association,
and Frank II. Tanner OF Columbus,
secretary OF the association.