The Barre daily times. (Barre, Vt.) 1897-1959, 1917-08-29
Several Addresses Given at
Last Evenings Busi-
ness Session
TWENTY-NINE NEW
MEMBERS ANNOUNCED
Reception for Ladies Last
day Members
Visit Lake Champlain

!. National and local speakers contribut
ed to an interesting program at the sec
ond session of the American Assoeia
: tion of Cemetery Superintendents al
Spaulding assembly hall last evening
and while the superintendents were at
the schoolhouse talking shop, their la
I dies and the wives of the Barre com
mitteemen, among Others, were enjoying
an informal reception in the lobby at
Hotel Barre. President Kesterson acted
as chairman of the business meeting, and
more than 100 serious minded cemetery
heads listened to the first OF series of
helpful papers that have been prepared
in anticipation of the 3lst annual con-
vention. The speakers were: A. L. Gale
of the Taylor Critchfeld- Clague Co, Chi
cago, whose paper was given under the
title, "What Dignified Advertising Is Do
ing for the Modern Cemetery; Judge
Frank j. Martin of Barre, who spoke
on Relations of the Probate Court to
the Cemetery; Leonard w, Ross, super
intendent of Mount Hope cemetery, Bos-
ton, whose paper on Our Cemeteries,
Ancient and Modern" was accompanied
by stereopticon views; and Sec. William
B. Jones OF Highwood cemetery, Pitts
burg, Pa, who read paper for Fred
eriek Green of Cleveland, o., on the sub
ject. THE Ideal Cemetery"
Significant of what trained men are
doing for the government in this time of
stress were the reasons forwarded by the
two absentees scheduled to appear on the |
program. In a letter of regret Mr. Green, |
superintendent of Lakeyiew cemetery, |
Cleveland, advised bis associates that his |
position on a district registration board |
precluded the possibility Of his attending |
the convention. s. J. Hare, landscape |
architect in Kansas City, Mo, wired the
convention that his work in connection
ings at Fort Kearney prevented him
from submitting a paper on "Some
Choice Trees and Shrubs for Southern
Cemeteries
Before the first speaker was intro
duced, the president called upon the sec.
retary to read the communications not
ed above and then Chairman Rutherford
of the membership committee read the
names Of % new members Most of
those whose names were called arose in
the audience and we're heartily cheered h
The number OF new members, 20, is the ,
largest acquisition ever received in one /
year by the national association. t
Cemetery Advertising.
Prefacing his discussion of cemetery !
Advertising, Mr.. Gale gave it as his opin-
ion that the superintendent who pur-
,hases advertising and the breakfast food
who advertises his product :
ire swayed by common influences. He
lpoke of the national campaign in behalf
If Barre granite as an effort made for
he broad purpose of improving the Gem o
,teries of the nation and requested his c,
learers to take cognizance of the meth ei
IDS used by local advertisers in bringing Il
he merits of granite memorials before el
he public.
At the outset Mr.. Gale traced in his b,
aper the comparative recent origin of ID
dvertising as profession or science, W
nd declared that the Industry" repre- u
ented by the cemetery superintendents
susceptible to the same influences
fhich shape the habits and tastes of !,
eople throughout the civilized world. N
'ignified advertising is doing much for
he modern cemetery, because advertis-
lg in its broadest sense is influencing A,
9th the dealer in memorials and the ed
eople who buy them. II is creating a tn
lore artistic atmosphere around the W
,metery and stimulating more of a de- in
re for the harmonious and the beauti-
Il. ch
The superintendent of the modern Gem Of
cry can well afford TO be in sympathy co
it'll good advertising, because it is un
,ubtedly helping to make each ceme- HI
~ a better one. Good advertising is
so resulting in a more general desire He
T better types Of memorials, and this
working to the advantage of both the
metery and the retail dealer. Showing :
e most desirable monumental types in q I
vertisements unquestionably has the 'ne
ect of increasing public appreciation of eN
ch types. Advertising is a declaration
principles and the tendency of all
Cd advertising is upward. That same
rec is at work to-day for the modern Wa
desires for better
,morials. stimulating the trade TO :
later efforts, inspiring the manufac.
rers and the quarters themselves TO
er achievements in the conduct Of this ."
endid industry. For advertising is
good advertising unless the authors
il live up 10 il, and if there is any r
De influence that compeis the produc- ton
to adhere TO certain principles and old
ndards. Il is advertising. was
ne cemetery has ceased 70 b. regard has