La Junta tribune., 1917-09-20
cusToMER-owNERsHlp
Opportunity to Put Your Surplus
Money to Work at Good Wages
In Useful Enterprise

Would you like to be a preferred
financial partner in the business Of
the Arkansas Valley Railway. Light
and Power Company? II so. you are
about to have an opportunity. II Is
something new In public utility
methods. and will soon be placed
in effect. according to a statement
made by Mr.. Milliken, local man
ager. The company is going to Of
fer an opportunity to its customers
and employees to become preferred
financial partners and thus share
in the earnings. Not only will citi-
zens and employees be welcomed as
shareholders. but they may make
the investment on a savings or
monthly payment basis.
The primary object Of the COM
pany is to increase public friend
ship and good will. rather than to
raise money. according to Mr.. MILL
ken. The company wants to build
up 4 large list OF local stockholders.
and the individual who comes in for
one or two shares will be as welcome
as 4 large investor. The plan has
been given a thorough trial at other
Byllesby utility properties, where
more than 5000 utility customers
and employees have invested in sew
eral million dollars worth OF the
company's securities.
Keen students of public utility
problems declare that the plan OF
customer ownership carried to log
ical conclusion Is better than munic-
ipal ownership. since II will give cit
liens a personal, profit-sharing In
terest in the company and at the
same time preserve the best features
of private operation. namely. respon-
sible. careful and efficient manage
ment." said Mr.. Milliken.
The Arkansas Valley Railway.
Light and Power Company has al
ways been regarded as n successful
enterprise. II has been financed
largely BY the capital OF outside
investors. although considerable
amount OF its securities are held in
Colorado. Byllesby 4 Company. ap-
parently. will cultivate. in the fu-
ture. the local investment field as
well as the usual Investment field.
The company has recently made
large additions to power house ca
pacity and extended transmission
lines to serve additional towns and
industries In the counties OF Otero.
Crowley. Teller. Fremont and Pueb-
10. The company now is serving
more than $4,000 horsepower In
lighting and power requirements In
cities and towns with more than
l02. 900 population. and is consid-
cred one Of the largest utility or
ganixations In the state OF Colorado.
Electric and street railway CON-
panies. under proper management.
offer good investment. and there is
good reason to believe that Byllesby
4 Company's investment offer will
be ordially received. The Arkansas
Valley Railway. Light and Power
Company has been under Byliesby
management for six years. II ia said
to have paid dividends ever since
It's organization. and demands for
service are Increasing. particularly
for electric power. which is fast dis
placing other forms Of power In
mills. mines. factories. pumping
plants and In agricultural and other
industrial operations. Money which
local investors will put In preferred
stock In this company will be put
TO useful work In this valley and
dividends paid will remain right here
nj home.
THE Investor In n single share" :"
said Mr.. Miliiken. ION small
monthly or savings basis. will look
Just as good TO US ~ the man. who
places n big order for stock. Real
mutual ownership In what we want
TO zee. and the company's plan Of
fers = distinct opportunity for In.
vestment."