New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-06-17

ocasioncd this unusual inquiry something that Uncle Sam
taking OFF,
But Interpretation be put upon this The Oegonan
the assumption that has pull enough with the local
Federal authorities insure prosecution for its
and frequent violations of the law This borne by the fact
that medical reading notices. published the law requires with
the adv in the Telegram carried by the Oregonan
without Apparently The Oregonian enjoys advantage in
this respect competitor To possess this kind Of pull
with Uncle Sam, Mr.. Hoffman, with the affection of
gratitude calls him, is valuable But to brag of Mr. Holman
does hardly His boasts might perhaps inquiry
Washington where the Department of Justice
tible to local influences. journalistic
In spite of Mr. Hofman open opposition the Better Bust
Bureau The Oregonian columns has given fair
field and practical support the vigilance work For
cooperated with the Bureau the Of throwing
open its columns free of charge the campaign for Truth
Advertising But this presently dropped for which
iunnaive the business intelligence and foresight of the
local mercantile world For hardly the campaign under
when the merchants began complain the ground that led
the public dedt all advertising and therefore destruc
tive What character of business would that be which found
the following slogans destructive Advertising Is the Me
chants Word of Honor Truth Advertising Has the Support
of the Reputable Merchants of This City; Truthful Advertising
Builds Confidence and But The Orcgonan accepted
the tmd mercantile view and cut off the free space
Yet newspapers in the largest cities of the West The
Oregonan justly be said be conspcuouy bad To be
accepts Peruna epilepsy cures that quack
and faker Deafness Specialist Spou Bon Optic Nuxated lron
a divine healer magnetic healer palmists sprituaists
and But respects the local ordinance against
and sexual advertisements perhaps Manager Homans influence
less potent with the city administration than with his Uncle
SAM. find consumption in its coumn
and in the of financial advertising appears be both
honorable and careful In San Francisco Los Angeles would
easily rank first in standards.
Not in its environment For The Telegram
about neck and neck with it. The Oregonan is by local
pute little guarded in the of financial advertising
this offset by The kilograms respect for the Federal law
designating advertisements properly law which The Orcgonian
persisteny ignores The Telegram valuable editorial
port the Better Business Bureau the cleanup campaign
So also does The News which has further indicated its
willingness allow the Bureau for further cleanup adj
vertng Yet The News far the lure of
Chinese Medicine Company consultation free well
Der of other Objectionable explorations
AS The Journal that paper puzzle and selfcon
tradicton In the medical field appears have definite
but without great capacity for discrimination 1t
fuses Cadomene which claiming to be clean
cep the ground Correctly taken opniOn) that makes
implied claims be sexual stmulan Disgusting shocking
illustrations will permit The turned down
the naueatng Gauss catarrh copy literally by the page Bon
Opto that Aourhng fake discarded after few
because The Journals manager decided that advanced false
claims which would persuade people throw their glasses
and thereby inue their eyes Sargo eliminated from The
Journal before the law eliminated from the whole field of ad
veisng Further this conscientious financial ad
verisng and permits massage ads employment schemes
for without careful investigation In the face of all this
runs the lures of spirual asrooge Nuxated Iron the
ECkman Alternative,
pie However, the hopeful feature of The Journal that
does recognize certain responsibility the pub
lie and that it is raising its standards steadily slowly 1t the
regrettabe that it does fit give better support to
Advertising Club vigilance work.
Portland queer of city. 1t Eastern than
Western many respects-and this in any
pmentay In nheres a ogy Of conservatism which
mistakes for respectabhy Its newspaper publishers privately
deride publicly reflect this 1t possesses if may employ
technical of pey conviction of superior righteousness
1t regards San Francisco wicked and Seattle frivolous The
method has been pacted for few years locally
it a patent of virtue
We've always done that Therefore must be right
That's what's the with Portands advertising and
merchandising In these departments Of business the old way
right The old the of the faker print and Of the
(Which the Portland Advertising Club naed) and of the
value claimant whom it may yet nail. Meier & Frank be-
long the old regime several of the higher class advertisers
belong the The issue pretty definitely joined and the
Portland Advertising Clubs Better Business Bureau is in the
& A.. Gobt