The sun., 1917-09-30

ond district. There remain thcra-
fore, 94,o0O.oOO to be made 70.
ceptive to the need for subsrrihin,
to the war funds. If As of New
York's population were Interested las,
time 1t seems reasonable 10 assima
that the application of the same meth.
DDS outside the Second distri.t viii
bring a large number into tho sun.
scription list.
Look at the proposition in tbs way.
II 100000 Of the population outside
New York were sufficient to carry of
its burden before. the same number
ought to do it again. Eliminate thu
millions that did their bit in the frs,
loan, Ii ought not to be "A difficul,
matter to get another 100000 ont
OF the 94.000,000 remaining. Such a
campaign as is planned for the new
bond issue ought to prevail.
There is the almost certainty that
II will prevail with the presence i,
Washington Of Frank Vanderip. who
last week rclinquished the prcsldencv
Of the National City Bank and hi,
other huge financial interests to take
up the work from the capital
When the loan was fioated last Nav
1t was Nanderlip who was the life and
spirit Of 1t. He 1t was who as head
OF the publicity campaign guided the
loan away from the financial groun
into popular support. His personal
devotion, his broad sympathes. hi,
newspaper and banking training car.
ried the loan out Of what is known al
the wall Street group" and made II
the affair Of every man. woman and
child in the country
Mr.. Vanderlip may be D lied the
Jay Cooke OF this war. s'ikc tha.
genius Of the civil war n has put
aside his banking duties to become IN
sense director Of publicity. Jaw
Cooke was named as subscrlptlon
agent for the National Loan: this
same term also might be applied 10
Mr.. Nanderlip.
1t Is apparent that he will carry
out on a countrywide scale the policies
that were inaugurated in the Second
district in the first loan. If lie does
not gather into the subscripton
books at least 100000 subscribers
outside New York there is something
exploitation that have been found ef.
fective heretofore.
For example, the campaign miyht
be extended in one single direction
and still bring in the necessary
amount. If the farmers can be made
to see their part in this national
financing the success Of the new no-
tation will stagger Germany.
When the $1,000. .000, 900 issue was
put upon the market there was such
brief time for organization that the
proper means of approaching the
farmer could not be devised. The New
York Office of the Liberty Loan ,,rn.
m.ttee was first in activity and il Ne.
gan on May > just five weeks iofore
the closing of he books.
Because Of the arrangement of tho
essential prelimilaries to a campalrn
or such scope the promotion of tire
loan really had a fair headway of only
about three weeks. In some c.ltros
the results We're accomplished in leSs
than that time. Perforce. activities
had to be limited to the main roads,
the byways were neglected.
such tentative efforts as were mads
to interest the farmer had little result.
There had been drilled into his mind
the need of getting a bumper rrou uIt
OF the ground. He had put an ris
credit into seed. fertilizer. implements
and labor He had little money 10
give into the Liberty Loan.
Now, however such crops a. have
not been gathered hold Tangible vlsa
as they stand in the fields. Tho men
who put their money into the ground
last spring are now ready TO take Il
out increased many fold. Iu;cn~ vs
cultivation, Government s>.~tauCA
rural credits and Federal ResorVr ts-
sistance have given the farmer oppor~
tunity for the best yield from lis
ground. The prevailing high pr.ces
assure him an unprecedented pra a'.
There has sprung from the sol nus
far this year approximately $12.ouunap-
600. In the agricultural industry tncre
are 100000 or more persons. N''y
Will be more receptive now than 'IDT
were in May and June. The lrs
being reached through the new ptn
organizations, through their gruucrS
through agricultural colleges. ihyp.si
their journals through their ha,
IT the farmers OF this county, {
fully aroused TO the need of suh-'' p.
tion they alone could carry tho ,u I
to large oversuhscription and
have enough money on hand to cIrrH
them until they gather in the l''3
harvest. There is no question tha' >
pressure being exerted on the trrln.ts I
cd in, ha s41, =
month.
Through the big cities outside y. ~
York there has been a standardA1toT
OF campaign methods. There Wi, =
none of the Independent pulling 7.
made for discordancy in the last lS-y,.
! The same channels of revenue vii >
tapped In the large communities. ~
cording to their size the smaller - -
and the rural communities vii -
| tern themselves after the genera, ~
erty Loan committees.
From the headquarters Of ca" y
the twelve districts there WI
chain that will hold every
within its confines together
will be an exchange OF expo
and plans and suggestions, I'm"
ature will be standardized ia p4
/ the district headquarters and wI
vail through the entire terrl'ul.
cept for notifications to mr,'
conditions.
Since the last campaign thor
been filed with each general head.
ters reports from the commuuifl'
cred by 1t. These have disclose
inadequacies that will ho rem.