Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-09-08
BUY CAR NOW IS
.STUDEBAKER HINT
Last Big Manufacturer An
nounces Increase Effective
September Fifteenth


Right now is the time to buy a
car that may exist for several years"
says P. DriscolI, local distributor Of
Studebaker cars. And, considering
Mr.. Driscoll's close relationship with
everything pertaining to the market
ing of motorcars. there's every rea-
son to believe that he speaks au-
thoritatively.
The low prices that purchasers
have enjoyed during the last few
years were made possible only by
ieason of enormous quantity manu-
featuring" continues Mr.. Driscoll.
The future may not permit such vast
quantities to continue. Present au-
tomobile prices are largely based on
the cost of materials contracted to
previous to the soaring increase in
the price of raw materials.
"Studebaker is the last big man
ufacturer to announce an increase
in prices. Due to huge purchases of
raw materials, over a year ago, and
long-term contracts, Studebaker has
been able to maintain present low
prices. Practically every other au-
tomobile maker has raised prices
since January first. Some manufac-
turers have announced a second in
crease since the first of July and a
majority of them are now prepar-
ing to make further advances.
Take the siX-cylinder Studebak-
er for instance. This car now sells
for $3.50 - but it is not a $3.50
car. All you need to do, to prove tho
accuracy of this statement, is to
compare the Studebaker six with
any other six-cylinder car that equals
it in power, size, quality or any
other essential necessary to motor
satisfaction.
"Studebaker occupies an unique
position in the industry. Due to
over siXty-five years of successful
business experience, Studebaker pre-
pared for just such an emergency
as now exists and made abnormally
large purchases of raw materials.
AS long as cars could be produced
from these materials. Studebaker has
been able to maintain really sensa-
tionally low prices. Now. however,
with their huge reserve stocks of
materials becoming exhausted, even
Studebaker will be forced to make
new contracts OF the higher prices.
Hence ii is obvious that Studebaker
must advance prices of all cars.
"To-day's motors and designs are
pracucallN perfect rev ana only
minor improvements are likely to
appear. Present engineers are the
best in the world-they have made
the American car the magnificent
piece of mechanism it is to-day, and
many of them may be withdrawn
from automobile designing to do
more important national work here
and abroad.
The car that you buy to-day is
sure to be selling at higher price
in the future-not only saving you
money on the purchase made now,
but making it worth more as used
car, after you have had it for a year
or more.
Until September 15the we can sell
a Studebaker four cylinder tour
ing car for s9S5, and a siX-cylinder
touring car for $3.50. After the fif-
teenth of next month this same
-Four" will be increased to S1050
and the Six to s13S5. So, if you
buy your Studebaker car now you'll
not only enjoy it this fall and save
a goodly portion of the price that it
will cost you after September 18th,
but you'll save a mighty big part of
the price it is likely to cost you next
year.