Evening star., 1917-03-16
Cream-Colored Lace.
BY JEAN PRESCOTT ADAMS.

The average family today is nearer an
analytical frame OF mind than ever be-
fore. High costs have at least made us
think, a human attribute that in some
cases is fast becoming extinct 1t has
been all very well to flippantly say
give me the luxuries and I'll do with
out necessities" but this very thought
has put US on false basis of living.
One very level-headed woman I know
is determined that there shall be saw
ines and advancement or educational
account in her budget first. From this
basis she plans the mode of living for
the family.
They found it much cheaper to buy
piece of property doing the various
things that In a rented apar'men.
would have been done for them. but
would have raised their operating eH-
pcnses out of all proportion to their IN
come.
False Standards.
A woman friend who had been en-
gagged to be married for ever-so-long
was visiting there recently. Il presume
since everything is SO high we'll never
get married now" The wise house.
keeper suggested that they follow her
plan and buy a modest place. A mod
crate payment would make IT theirs,
and by economiZing on 1uxuries and
service they would soon own home.
"No. indeed" replied the young woman.
when / get married I'm not going to
have the responsibility of seeing to
lawns. windows and front steps in sum-
mer and that there is coal and wood in
for winter. Neither do / want to econo-
mize on decorating the way you do. I'll
| just leave all that to the landlord" You
| see she has lost her power to tell real
values and distinguish true service.
Service to the Housewife.
There are many housewives today
adding to the cost of every commodity
they buy through their demand for
service based on false standards. Just
what is the best service a dealer could
render you? Let us look the situation
squarely in the face.
| Upon a second thought you will agree
positively that sending loaf of bread
or a cake of yeast or a can of beans
| on a special, hurry-up call is anything
but the acme of regular. reliable serv-
/ ice. That is a very special service. In
accommodating one customer in this
special way it is very probable that a
dealer will disappoint another customer
who has really planned ahead and or
dered advisedly.
/ You Will also agree IL Is not real SeTV.
| ice for the grocer or butcher to tide
| you-over for an indefinite period. 1t
makes you careless and dependent while
| it works a great hardship on the small
merchant and his family II your
grocer is carrying" several slow payers
he cannot give you the best service.
| His overhead expenses become so heavy
| that he doesn't make enough to keep his
store up. much less improve. All that
outstanding money is drawing interest
! hoSidaS W
getting the benefit of the use of 1t.
Encouraging Best Service.
Have stated periods to pay your ac-
counts If you prefer not to pay cash.
encourage your grocer to be strict in
such matters. 1t will mean better serv-
ice for you.
! The grocer is not in business to lend
money He hasn't the kind of organ
ization to take care of that particular
business Wher a customer wants a
loan he should call on a bank just as
he calls on a tailor for clothing. a fur
| niture dealer for furnishings. etc.
| The average customer who has been
| carried by a dealer seems really to re-
sent this service extraordinary. The
Iaverage dealer doesn't know just how to
do the collecting without antagonizing
the customer he has so specially served.
A cash basis of buying proves most
satisfactory. 1t keeps the grocer bid
ding for your patronage and 1T keeos
the customer free to go where tho real
service is the best.
Quality and Cleanliness.
The greatest real service grocer or
butcher can possibly give to his patrons
al at~ 1lx>a