Omaha daily bee., 1917-06-03

10y bel No more uncomfortable
= Summer days for the boy when
he's obliged to dress up" for in suit
of Kool Kloth he'll be as happy as the
day Is long, and still be nattily attired
for any occasion. These suits OF wool
and linen are absolutely washable
have pinch backs and patch pockets
and come in good-looking fancy mix
lures. Priced $500 in The Boys
Shop at Benson & Thorne's. Ages
6 to IL.
ISTENl Here's bit OF interesting
- shop gossipi That pretty little
Hat Shop Of Drahos-Luttig's, 1906
Douglas Street, will have a clearing
sale Monday and Tuesday on all Mid
summer hats-beauties, too! Better
be there first thing in the morning if
you want to secure one!
NEVERAL letters of inquiry prompt
~ me to suggest THE KEEL
LOGG," 2454 Harney St, as being a
delightful exclusive hotel at which to
stop while in Omaha. The rooms are
so attractively sweet and clean and
you receive all the pleasant courtesies
OF a larger hotel without paying exor-
bitant prices.
THE vogue for embroidery, pieat-
l. ing, hemstitching and picoting is
unquestioned! Why almost every
gown, suit, coat and hat that we wear
nowadays has some of these touches
to add to their attractiveness-bags
and parasols, too, receive their share
of adornment. Mr.. Yer Mehren OF
The Ideal Pleating Co., Brown Block,
is constantly installing new machinery
and employing extra helpers to care
for the increasing popularity of these
embellishments of Fashion. You can
expect perfect workmanship if you
take your garment to "The Idcsl."
'NHE poet sings "The rain it raineth
= all around--it rains on field and
tree" But we don't care a fig when
we can have our umbrellas neatly re-
paired and recovered at The West
ern Umbrella Co., 10Th and Farnam.
Parasol frames, too, after q visit to
this clever shop, come home so smart
and nifty looking in their new dresses
that we can hardly wait for the sun
to come out for the JOY of carrying
them.
CHINESE flet! Don't you love it?
~ And when combined with Georg-
ette in one Of the new style collars
we'll! | just haven't adjectives enough
to describe it, that's all. You'll have
to see it for yourself at the Oriental
Shop Of The Eldridge Importing Co.,
1913 Farnam, to appreciate its true
beauty.
rs OF primary importance to have
l ones feet i'll good condition before
the hot weather sets in. Miss john
ston of The Comfort Shop, COL Rose
Bldg, by her gentle foot massage and
careful chiropody has relieved many
who are foot-sore and weary. She
also removes disfguring hairs and
moles from the face by her electro
lysis treatments.
RUSY little Miss Cole of The Lin
~ gerie Shop-and BUNGALOW
Aprons! One can't mention one with
out instantly thinking OF the other!
Yes, Miss Cole has won fame and
friends with those neatly tailored
aprons of hers. Have you one?
They're surely worth the price-only
$l.25 and up-and you just should see
her "Saucy Jane" house frocks, clev-
crest things you ever saw. Drop in
at 51l Bee Bldg. and order one at
once.
M R. LAMOND has just returned
A'A from the East with a veritable
galaxy Of the cleverest new concep-
tons favored by Dame Fashion for
Summer Days. Pretty colored voile
dresses in sunshiny shades of apricot.
green, rose and yellow charmingly
trimmed with soutache embroidery
and other attractive touches. A lovely
assemblage of white frocks and Sports
dresses. Stop at the Rose Bldg. this
week and take the elevator to La
MOND'S on the I'd floor, so you can
glimpse these newest of new styles.