The Fargo forum and daily republican. [volume] (Fargo, N.D.) 1894-1957, 1917-07-11
FRANKLIN TEST,
NATION WIDE, TO
Be JOINED HERE
Wheelock Will Drice Ma
chine Saturday-Fuel
Economy is Object

On July 13, in 200 points through
out the United States. including Far
go, people will have a chance to OBJ
serve how far Franklin cars will run
on a single gallon of gasoline.
The great body of motorists is
alive to the fact that there should be
no reason why automobiles should
not do their bit" in conserving ma
tional resources, as well as the men
and women of America. AS an econ
omic factor in this country's life,
the automobile holds a position COM
parable to the railroads; in fact, sta
tistics show that automobiles carry
more people than the railroads. 1t
is only natural, then, that the striv-
ing for efficiency should extend to
such an important cog in everyday
life.
With gasoline an al-important
war commodity, it's conservation is
one of the problem confronting gov
eminent officials. It is generally ac-
/ knowledged that to curtail automo-
bile mileage in order to save gaso-
| line, would work hardships on the
business and social machinery of the
nation. Therefore. the avenue left
| open is the more efficient use of the
available supply. The same can be
said of fires, while the elements of
| depreciation and upkeep also repre-
sent, in general, a waste that, if
! stopped, would add greatly to ma
tional resources.
In the opinion Of C. A. sWheelock,
Franklin dealer here, it is every au-
tomobile mans obligation to go on
record as to this thrift movement, for
only by such efforts can develop
ment be encouraged and the public
served the best. THE automobile
business has been established for 20
odd years." says Mr.. Wheelock, but
in all this time it would be hard to
| lay hand on some universal stand
ard of automobile efficiency. Yet
gasoline economy is the one simple
standard which tells the whole story.
Gasoline economy implies efficiency
and thrift all along the line, for it
not only measures fuel consumption
but it shows to what degree the wear
and tear of friction has been elm
| mated; also, whether a car is over
weight, and consequently extrava
CANT in tires and high in deprecia-
| ton loss; in fact, gasoline economy
is the gauge Of the producing quail
ties Of design, material and con-
struction."
The demonstration to be made by
Mr.. Wheelock and approximately 200
other Franklin dealers, is not sched-
uled for a time when conditions are
most favorable, but for set day re-
CARELESS of weather. The purpose
is to show simply the manner in
which the Franklin car measures up
to the present automobile require
ments.
The rules require the use of a
single certified gallon of commercial
gasoline, carried in separate tank
connected directly to the carburetor,
and that all cars in the test be stock
models, Series 8 Franklin touring
cars. The courses call for an out
and back trip, so as to equalize any
advantages from wind or grade. The
strict conformance to the rules will
be certified under oath by two official
observers, who will accompany the
car for the entire distance. With
over 200 tests being performed in the
same day, it is to be expected that
average results will be obtained with
respect to roads and weather.