Evening journal., 1917-08-08
DOLLAR DAY" AGAIN
jams CITY Stores
Men, Women and Children
Throng Shopping District
for Bargains
MOVIE MEN SNAP
HAPPY CROWDS

One solid mass Of human beings fill
ed Market street from building line
to building line this morning al the
morning. So solidly. in fact, that fire.
Quent blockades occurred when two
opposite moving streams could and no
place to get out Of each others way.
The occasion was Wimington's IA
nous Dollar Day" Il seemed as II
all the people in Wilmington and the
State must have been poured out upon
the business streets until the shopper
entering any store along the line
found a repetition Of the street con-
gestion.
Some Jam" we're probably the most
frequently repeated words in the city
this morning
Many people said It was the biggest
crowd they had ever seen on Market
street. Moving picture men appre-
ciated this fact and we're out all the
morning cranklng their cameras at
the crowds.
Il is possible the blockades might
still be facing each other helpleasly
II It had not been for the market bas-
kets, which proved themselves p
weapon Of offense that night end the
war II taken by our troops to Europe.
Customers lined the sidewalks 20
the curb before the stores opened this
morning, and by o'clock the clerks
we're climbing over counters and nayi-
eating around by the FIRE escapes 10
reach different parts Of the stores.
There was a good-sized proportion
Of men In the crowd and the number
Of women buying masculine attire
showed that interest IN Dollar Day
was equally keen among the men
folk.
II was interesting 70 note wha
really attracted the shoppers. Notaol,
they were not after fancy things, bu
everyday clothes. They examined
every inch of cloth and inquired al
10 its laundering capabn'ty. That th'
Wilmington stores stood this acid tes
we'll was shown by the hearty com
nents, This is good material, Till
Is a real bargain"
The points Of concentrated attacl
we're the mems sport shirts, mems col
lars. mems socks, women's wasl
skirts, shirtwaits, house dresses an'
children's rompers and wash dresses
LInIN a MANhNN n4ahNN NA1AANA --+r
shoppers to get In viewing distance o
stands where these goods were on sale
Many women had two huge basket
filled with bundles, and were accom-
panied by children olutching othe
packages.
The men evidently were not trust
Ing the women TO buy their necktle
but were making that sort OF pur
chase themselves during the moor
hour
Very fetching hats could be bough
for a dollar. and one store was sell
inc hats of good straw and ever
color Of the rainbow at four Tor on
dollar
Bargains OF this sort proved a grea
attraction for the crowds. The
thronged around the two house
dresses for q dollar, ten undervest
for a dollar Ave pairs Of socks FOR
dollar. The "dollar-siraight' good
NJ every sort wore the Eext be'
sellers. Goods marked down fror
SIS to $3.50 were comparatively ne
elected Evidently people thought
was DOLLAR Day" not $3.50 Day.
The attractive window display
were favorably noticed. A line
small boys was glued TO one stoi
window all the morning. II Shove
niles of actual dollar bills and silv'
dollars in intoxicating prcfusion.
Another window display showed
actual money the amount saved {
each bargain. ... 80 80
as this Dollar Day success sd
several store owners. tits the bigge
ever. It's so much Of success That
haven't one second 20 tell you about
Cali around tomorrow if you want o.
Of the most enthusiastic speeches y
ever listened to- 81,
"Ts this Dollar Day a success sa
many customers. at Is one OF the 9 p,
things ever started in Wilmington
bargains ore wonderful, and things
really have use for