Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-04-03
]zL1 jbILEE
STIRS SPATRIOTS
yenty fifth Anniversary
Inner Turned Into Great
Demonstration
4PLOYES RECEIVE GIFTS
nv Member Of Big Store Fam
lily Here Remembered With
Life Policy

S me diamond jubilee Of the founding o
S/ ~ Gimbel business. celebrated last nigh
G3 dinner in the Philadelphia store Of TIL
yn. would have been a success in almos
nv circumstances. But veritablc bap
Gm OF patriotism, inspired by the solemn
moYncement during the midst of the fes
v1ties that the President had asked fol
Qec'aration of war. turned the affair into
H1umph last night
#XXhe dinner took a patriotic turn almost
Hom the first, and 1t was just at the con-
" #3usfon Of Governor Brumbaughs address
AAt the climax came. Rowe Stewart presi-
n 9ent Of the Poor Richard Club. stepped to
Ne speakers table with a roll of tape fresh
xrom the news ticker in his hand. In
ofAntly the demonstration which was being
occorded the Governor subsidized. as though
ne diners sensed what was coming.
sM "A stiffness which could almost be felt
xetgned while Mr. Stewart read few of
ne vital sentences uttered only few min
utss before by the President in Washing
Y I'm.
fN Mr.. Stewart took his seat without any
, Yoomment For almost a minute the diners
at tense and silent. Suddenly a man
s Lnmped to his feet. held UP an American
Uag and shouted Three cheers for Wilson !"
Wave after wave Of patriotism swept the
3 3oom as the full import of the Presidents
words were felt. The attitude of Philadel-
Uhia in Il q national crisis was vitalized by
ehe leaders from almost every profession
Nno were present as guests at the ban
Charles S. Calwell, president Of the Cora
Axchange National Bank, who was the next
speaker. had been scheduled to talk on
u Greater Philadelphia" Mr.. Calwell made
no pretense Of following the address he
had planned. for, as he explained with the
nation now plunged definitely into the crisis
We must have vision Of national and not
heal scope.
He called upon Philadelphia however, to
0ke the lead in one of the important fac
TORS In time of war, the conservation and
nobilization of food supplies He made an
urgent plea for back -to.the farm move-
ment' and declared that in ouch move-
ment alone can the nation be saved from
the result which follows in the wake of
nigh prices of foodstufs
Z. One of the good results of the war to
america, he predicted. will be a better un-
Outstanding between the business man and
tno Government. Our own Government
must learn the lesson which was so hard
xor England, he asserted, to cut the official
Fea tape and substitute business methods
administered by business men.
& Governor Brumbaugh touched upon the
1ational situation briefly. He declared his
nrm belief In the loyalty of the foreign
BORN In America and predicted that the de-
yelopments Of the next few weeks. would
me them every whit as loyal and patriotic
,-~.... .oso "nose parents and parents
parents were born on this SOIL
Tne Governor paid high tribute to the
business integrity Of the Gimbels. The
guiding precept of every upright business
nouse should be, he said, that taught him
"a ms rather when he was a clerk i'm the
efore of the elder Brumbaugh. That pre-
eept he gave as follows:
N 1t is not important to sell goods To
very customer who comes into the store.
sut II Is important to make a friend of
every one who comes in"
At the conclusion of the banouet Ellie
=. Gimbel made public plan just adopted |
py the members of the firm to insure ali |
employees of the Philadelphia store who |
nave been with the nrm for a year or |
longer The insurance will total about |