Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1917-05-08
33s. 3. CAMPAIGN PROCESS

l.. RrlOr TO the OpeHlIlS Vi Tic Solh
paign proper, absolutely every essential
piece of printed matter must be i'll hand, the
volunteer and employed forces must De 1uily
organized. the campaign Inaccuracies engagea
and properly equipped and the publicity organ
zation completed.
.. In campaign of two weeks; for eight
or nine succeeding days following the opening
there should be held noon luncheons and al,
ternoon meetings at which special groups OF
individuals will be present and VIII be re-
quested definitely to underwrite their portion
Of the total enrolment Thus the Cltizens
for -~- number Of Red Cross members.
This is as a community. On Tuesday. We'd
nesday. etc, prominent bankers, manufactnr-
ers. merchants, City and County officials. min
listers. publishing interests. physicians, nurses.
teachers. representatives OF womens clubs,
tation. shipping interests, mail carriers: brew:
ers. college representatives. representatives OF
cities and towns adjacent. real estate men,
etc. etc, will meet the chairman Eat either
luncheon or meeting as deemed advisable) for
the purpose Of undertaking their portion o.
the work. 1t is vitality important that those
present at these 81 AMY
that the total Of such pledges at the close OF
this process shall exceed by SO per cent TO
actually expected If preferred. the proper
chairman on the Citizens Committee may
meet specific group
8. These individuals will have been invited
by mail telephone.
q. by mali OF telepHOHe
nails in each business or. profession not nresen,,
mt the luncheon or meeting should he informed
of the action taken, the cooperation obtained.
should be asked to cooperate also, ana regis
tered blanks sent them.
8 Literature must be hand at these
meetings. Blanks given out must be re-
corded In the receivers name, and this
memorandum returned to the Chapter Mem
recording. Blanks not taken. in all
cases, must also be returned.
NOTE. No enrolment blanks tescept
blanks Ls o' should i be taken by anyone. from
headouarters without the knowledge of
the Chapter Membership Director.
6 Distribute the individual or Join Now"
blanks widely-in churches, stores, banks Y
NJ c. A. etc Interest department stores,
grocery stores, etc. to include them in orders,
banks in returns to depositors, etc
:. Canvass mail.
3. Prize essays.
o. The Speakers Bureau should furnish
sneakers at every kind OF meetings: assoca
tons scheduled for meetings during the cam
paicn Especially Women's Clubs). and par
ticularv at meetings of employees in stores
fifteen minutes they can be educated IL the
organization and activities OF the Red CrosS
and their cooperation secured They should
he requested to take blanks from some official
in the concern The chairman and the ex-
ecutve- secretary should be prepared to do
much OF this.
10. Appropriate plans by the Stunts ,s. Com
raising Red Cross flag by the Mayor to fly
until the objective number of new members is
enrolled an enrolment tent In a common or
H. Districts outside the city proper may
he handled by one or more secretaries. who
should work up interest through selected ind-
in . zach district tt ns
es such leaders.
~. Each newly enrolled member should
receive, as soon as possible. from the
Campaign Chairman membership certificate
(signed by the Membership Director or Chap
Campaign Chairman, acknowledging the mem.
bership and asking for any CORRECTIONS in
name or address and enclosing Red Cross
button.
IL All signed blanks with dues should
he delivered to the Membership Director: The
Director Is responsible for incoming
money, the Campaign Chairman, Execu-
tive-Secretary. for all outgoing money
Ia. responsible secretary should attend
10 all booths and the collection OF names and
dues therefrom.
Is When the bulk Of outstanding blanks
has been returned. and the headnuarters
closed. tho Campaign Chairman should make
his financial return to National Headquarters.
cedure. based on experience IN this campaign.
should be communicated to Mr.. Fl. 7. Hill.
Director Of the National Membership Bureau.
Washington.
pagn. thes Non Productive cost should not
oe included
s3s. c. FOLLOW UP.
/ Toward the close of the active
campaign. a note from the chairman
or executive-secretary, should be sent
to those holding blanks, requesting
the return Of the blanks as soon as
possible. except in cases where more
.nrolments are expected. A week or so
later. another note should be sent, or
individuals called on the telephone.
This is all the campaign organization
can reasonably be expected to do Fur
Their recalls must be done by the Mem
bership Director or the proper chapter
officer. Blanks often continue to come
in weeks or months after the campaign
has closed.
?. Cut off the promotive campaign on
certain day, viz, issue no more blanks
Except when asked for). take down all
signs and posters, close store booths.
dismiss as much Of the Office force as
possible. etc.
8. The executive-secretary and such
force as is necessary should continue on
the job for certain time. since 1t Is
the duty of the campaign organization
to get back blanks as far as possible.
tiers may be closed. telephone central
told to connect inquirers with the chap
ter telephone. etc.
4. The chairman should make his re-
port already mentioned to Washington,