Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1917-02-10
ST[DEBAKERHAS.
GOLDCAR WORTH
/ ABOUT $4,000
Most Expensive Motor Car Ever
Built in History of Industry;
Chassis in Ia Karat Gold

Sltooolo U NNGAi "a SSt6
NEW YORK.-Last year Stude-
baker apparently reached the apex OF
its originality when IL startled
New Workers with the famous gold
chassis" Not only was II the SEN
sation of the show but Il represented
the biggest piece OF gold plate work
ever undertaken. While IL was the
most expensive chassis ever built,
costing more than $4,000, II was
standard in every detail. II was.
in fact. taken from regular
DAYS runsat the Studebaker factory.
Certain parts were cut out TO
show the workings Of the interior,
and the gold plating was then put on
and polished by hand. More than
$50 ounces Of pure gold were used
and nearly 5000 parts were finished
in gold. This gold chassis is now on
its second tour OF the Pacific coast.
where IL is attracting huge crowds
wherever II Is exhibited After its
Journeys are over 1t will probably be
preserved by the Studebaker Corpora
ton for the benefit OF posterity.
\ Now comes the gold car" an evo-
luton OF the famous gold chassis OF
a year ago. And II is even more
magnificent than the golden chassis.
II is a Series Is Studebaker six
cylinder. seven-passenger touring car,
with the distinctive Victoria top
in place IL is the most expensive
motor car ever built in the history OF
the industry. and vet IL Is standard
in everv detail OF construction with
the exception OF fits brilliant gold and
white finish.
About 400 ounces OF 24-karat gold
were used in finishing the Studebaker
gold car" and as 1t stands at the
show IL is valued at more than $780,
000.
The entire chassis OF this Series Is
Studebaker is finished in 24-karat
gold from stem TO stern, Just as was
the gold chassis exhibitors last year;
but mounted on this golden chassis
is standard touring body. also fin
ished in gold and white enamel The
Victoria top is OF white leather The
brackets supporting this top are all
gold plated.
The white enamel body finish is
enriched with hairiine stripings OF
gold The lamp rim and reflectors,
the bars supporting the lamps, the
radiator, the springs, the hubs, rims
and nuts on the wheels OF the car, all
are OF 24-karat gold.
Al Metal Parts Gold
All fixtures. such as door openers,
little fasteners that hold the side
curtains. screw heads and bolts, are
of gold. The top of the running
board and all bolts connecting the
tenders are OF gold. Gold finishes the
steering wheel column and all metal
parts. and II sparkles from the brack-
cts holding SPARE tire and rim, from
the top arm. IN fact, from every
metal part Of the ear.
The genuine white leather with
which the car is upholstered through
out harmonizes with the gold finish.
The armchair auxiliary seats are
upholstered with the same white
leather. with all Of the fixtures fin
ished In gold. The floor board in
drivers compartment II covered with
white linoleum and trimmed with
gold. Even the speedometer has a
white face with gold numbers.
Il Is stock and standard in every
detail. except for its glittering finish
Of white enamel and 24-karat gold,
and was taken from a regular days
run az the factory
In addition to being the most ex-
pensive chassis ever exhibited at any
motor show. this Studebaker gold
car Is costlier by far than any COM
plete car In the history of automo-
bile shows. The gold finish lights
up the little details OF body and
chassis and shows the refinement OF
finish. according to Studebaker off
cials. as nothing else can
The Studebaker gold carr IS ex-
hibited FOR the first time at the New
York show. and occupies the place OF
honor IN the Studebaker booth on
the main floor Of Grand Central Pal
ace, Just to the left OF the entrance
II Is surrounded by the new Series
is models in both open and closed
types. These new cars are distin-
guished by the addition Of many
new and exclusive features while
maintaining the worldrecognized
Stndebaker quality and perfection OF
manufacture IN every particular.