The herald. [volume] (New Orleans, La.) 1905-1953, 1917-12-13

| L HIS is JHe STORY or W1dC an idea
backed by honest intent, energy, fixed
purpose and efficient direction-is &C
complishing.
About three and one-half years ago
Leroy Sargent conceived the Idea
that if he could offer the man Of mod
crate means an opportunity to make
with safety more than per cent
the mere rental value-on money in
vested, he could build up large and
permanent clientele. He organized a
company, starting with one office
BY developing the organization in a
big way, today he has fifty-six offices
between 700 and 500 statesmen, and
about 10000 clients.
Mr.. Sargent knew that the money
power of this country did not lie in
the hands of the so-called capitalists
that Is, If the aggregate of individ.
ual deposits in banks and trust com.
panies throughout the United States
were taken into consideration. He
realized, also, that If he could bring
to these depositors, investments that
would afford them the same earning
power on their money as that on in
4
success and the success of his clients
would be assured. The steady growth
of Leroy Sargent & Co.. Inc, and the
volume of successful securities it has
financed in the three and one-half
years of its existence, is ample evil
dence that Mr.. Sargent's Idea was
right.
After successfully marketing the Sc
curities of three other large corpora
lions, Leroy Sargent & Co., Inc,
whose main office is at Ill Broad
way, New York City, accepted a con-
tract to finance the Commonwealth
Finance Corporation of New York.
This corporation is backed by some
of the ablest and most prominent fin
ancial leaders in the United States.
The House of Sargent shortly will
complete the gigantic task of financ-
ing this s17,5OO,0OO company.
| The Commonwealth Finance Cor.
poration was organized for the pur.
pose of financing the sales of auto.
mobiles, trucks, and farm tractors,
for the dealer and the purchaser, on
a time payment basis. The company
began operation about March 1, this
year, and, according to Punch" the
weekly publication of Leroy Sargent
& Co., Inc, shows s2,165,SS1.56 as it's
total volume of business to date.
Thus far, the corporation has paid
three quarterly dividends on the bas-
is of per cent per annum, and shows
a net profit of 20 per cent in excess
of the dividend requirements.
A prime feature of the corpora
tons business is to finance the pur-
chases Of distributors from manufac-
turers of trucks sold to the Govern
ment for war purposes; to be exact,
about 70 per cent of the business ac-
cepted to date has been along these
lines, and the corporation expects to
lean more and more toward this class
of loans. The stock has experienced
one rise since Leroy Sargent & Co.,
Inc, began to market it, and another
is contemplated for the near future.
The House of Sargent and its Of
ficers have had a career coming with
in the definition of that much-abused
term, "meteoric." Antagonized by
certain big money interests, the
House has forged ahead on the basis
that understatement, rather than ov
erstatement; an honest return to its
clients; and an economic marketing
bring the results anticipated.
Thus far, the House of Sargent has
never offered to the public security
that has not brought adequate re-
turns; has never defaulted a subscrib-
er; and has never been in court, as
plaintiff or defendant, over the sale
of security. This is record which
may we'll be envied by many houses
longer established.
The Sargent methods make a d.
rect appeal to large or small invest
ors. The comprehensive and unique
organization and resources of the
company are constantly in active OPP
Grafton for the protection of its eli
ents. Free of charge, it has handled
the sale of $5,000,000 of Liberty
Bonds. In serving its clients, every
detail of well-ordered routine is CIV
en- attention.
Its sales organization is largely
modelled on the plan by which the
great success of leading insurance
companies has been achieved, the
sales force being divided into five
districts, with a superintendent in
charge of each. The House offers
to the public nothing except the high
est grade of investigated securities.
Its statesmen are confined strictly to
ne-Call-the most economical, and,
as practice has proven, the most sue
f,rI N p
ed.
Leroy Sargent & Co., Inc, main
tains it's New Orleans Branch at No.