The Daily Missoulian. [volume] (Missoula, Mont.) 1904-1961, 1917-03-25
MOVING MOUNTAIN
Now TO MoAAAMED
Studebaker Statesmen Carry
Hinocular Photographs to
Show Prospects How the
Studebaker Cars Are Made
IMPORTANT ITEM
y IN MAKING SALES

Officials of the Studcbaker corpora
tionssbelieve that they can do nothing
more effective as a means of satisfying
the automobile prospect Or of binding
a customer to them than to give him
some conception of the great organiza-
ton that is responsible for Studebaker
cars. Personal visits are possible to
very few. ordinary photographs and
descriptions are disappointing and by
doing less than justice to the subject
are apt to give the customer a small
or incomplete idea.
So Studebaker has adopted the
modern means of bringing the factory
to the customer. An equipment, con-
sisting of a series of special photo
graphs made on the scientific principle
OF hinocular or two-eyed vision, Is
now the Studebaker salesman's able
assistant. When shown through the
necessary viewing appliance, which
brings out all the depth of each pic
ture In a way possible in no other man.
ner, the prospect sees before him a
wonderfully clear view just as though
he were in the plant and viewing the
scenes with his own eyes. The pic
lures, nearly 100 Of them, are num-
bered and titled, with several lines
OF descriptive matter beneath each
scene.
Methods of production, tests and in
spections are interesting and cannot
fail to leave a feeling that the firm
Is bent on producing car that is free
from any avoidable imperfections-
but the Studebaker stereoscope scenes
in the gigantic Studebaker factories
are not merely interesting; they come
nearer than anything heretofore
brought out to conveying a feeling that
one is actually beholding a great in
dustrial plant in full operation. Sit
ting leisurely with the customer the
Studebaker salesman can show him
how Studebaker cars are made from
the beginning to the end. He can take
him from the first step in the manu-
facture, where materials are tested for
quality. right along step by step
through the various departments of
the great Studebaker plants.
In the privacy of the home or office
the Studebaker salesman now takes
his prospect on a personally conducted
tour of the Studebaker plants. He
shows him the laboratory where the
Studebaker chemists make an analysis
of materials, then on through the
foundry with its fascinating and spec
tacular views, from there to the hun
dreds of special machines, each doing
its particular work The Studebakc,
stereoscope wildly portrays the elabo-
rate system of tests and inspections
necessary to the perfection of Stude-
baker cars. 1t depicts the operations
of the Studebaker heat-treating de-
partments, and the body building plan,
with its special finishing processes, in.
Guiding many of the Is paint and var.
nlsh operations on Studebaker bod
les. 1t brings the cutting room, whcr,
over 500 hides and more than sc .0ol
pieces are cut to pattern size daily, di
rectly before the gaze of the intorestc,
prospect. In other words these binoc.
ular reproductions show in minute de
tail the many processes of manufac
turing which can be shown to a Gus
toner in no other manner, and en-,
be impressed upon him only by a tri,
through the plants or when We've,
through these special life-likc photo
graphs.
Through the operation of this scion
titic and clever apparatus hundreds o
dealers throughout the country HAY
found another very effective mctho,
OF bringing in prospects during tn
winter at about the same rate as dur
ing the regular selling season. ON
salesman sold nine cars this wintc
with horse and sleigh, driving ON
INTO the country districts throuc
snoWdrifts that made motoring i'm
possible. And this able and thorough
efficient assistant folds up so compact
~ that it can be slipped into the sales
mans oVercoat pocket
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