The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1917-08-07

said Mortimer Simpson the bright young
advertising manager of Loveman. Joseph
& Loeb.
Mort" as he is called by his friends,
is really doing remarkable stunt, and
yet he is so modest that hardly believe
he is conscious that he accomplishes
anything out of the ordinary
Now. have many people to ask me if
| it is not very hard to turn out a col
umn day, like l do seven days in
the week. 1 dodge by saying, mo, not
at all, if you are satisfied with the kind
l turn out. it's quite easy"
This reminds me that during the Nash
vile centennial, when DR.. j. B. Haw-
thorne, the souths eloquent orator and
preacher, found that his health was fail
ing he called upon me to be his asso-
ciate, and I had to be ready to preach
at moments notice, for frequently he
would prepare, but at the last hour on
Sunday morning would find himself IN
able to preach, but able to be present,
and l would have to take charge of the
services. Coming home from church one
day he said to me. Frank, | wish
could preach as easy as you do?' I re-
piled, my dear doctor, you could do
it much easier if you cared to father
the kind l do The difference is you
have a great reputation to live up to and
nobody expects anything of me-"
But I am depressing. Let's get back to
my friend Simpson, and look him over,
for he is we'll worth studying. In the
first place.. he is a pleasant faced, clean
llmbed, manly young fellow just gem
uine straightforward young American
who believes in himself, his firm and his
home town and community.
1 liked him from the start, for he has
manly way about him without being
at all pushful and it's something rarely
found in a young man who is holding
such responsible position. Most of
those who do are self-conscous and can
not help putting on what the English
call side" L dare say this is why l
had interested myself in Mortimer long
before I came on The Age-Herald.
This quick witted and clear minded
young man has a sure enough mans
job, but he had fine preparation for his
work. If the Sparrow Advertising
agency never has anything else to its
credit but that it helped to start Mort
,i-.,t IL ei,
John Sparrow will vet have something
to boast about, for Mort" won his first
spurs in the advertising world by writ
ing copy while a member of the agency
Leaving out the question which 1 read
lily conceive that Mort" has more diff
fcult task than l have in filling a page
daily that must not only be set out in
good, terse English, but must have punch
in it to produce sales, l am still willing
to admit that more people read his page
than do my column of Men, Women and
Things" for it has become habit for
men and women to watch out for the
back page of The Age-Herald to see
what Loveman Joseph & Loeb are Of
fering for the day.
1t takes team play to make a paper
Every department must be willing to CO.
operate. This is the policy of this pa
per. From Walter Blackman, the artist
on the top floor, and all the way down
through composing, stereotyping, edi-
torial, advertising, mailing. circulation,
~
pressroom, every one is striving to fit
into the whole. That's why The Age
Herald has proportion.
Now, Mort" Simpson is making good
with his page in this paper because he
has behind him not merely M " Joseph,
Joe Loveman and Leo Loeb, the execu-
tives, but also the heads of every depart
ment In other words, he goes into the
paper every morning with the full pow
er of great institution behind him,
department store with a SOUL for people
in this district have learned to know
that IL. ]. & L." stands for service and
honesty
If You don't believe that Mort" can
write good newspaper copy just ask
him to show you that check he got
last week from the Dry Goods Econ
omist for an article he wrote for them
on Creating Atmosphere in the Mems |
Department" The article was not sub
mitted in literary competition, but
it stood the acid test of commercial
English by pulling down the coin
II am writing this column not as a
tribute to the firm, for they will know
nothing ABOUT it until they see it in
print. I am writing it merely to call at
tention to a coming young man. and he
will be the most surprised person in
Birmingham when he reads it, / am
writing 1t, Furthermore, to say that here
in this city in other lines there are many
young men of the caliber- and force of
Mortimer Simpson who are going soon to
become leaders and bring about a better
day. Let's get in behind them and give
them push. That's what I am going
to do.
e15hx<A7Ih M A.,~