Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1917-08-13
Bargains in Deer Guns


MADE in Oregon" campaign. The
idea was to educate the people to the
use of Oregon-made wares. There
was deal of energy put behind it,
but, because of lily matured meth
ods, it succeeded better in educating
country newspaper men than 1t did
the consumer.
The association employed very
able and excellent lady to forward
the campaign. She knew every news
paper man in the state by his first
name. If the truth be known, no
doubt that formed high considera-
tion in her employment. When she
struck town she made bee line for
the newspaper offices and wrote them
nice, and very extended, stories
about her made in Oregon" plans
She talked loyalty to Oregon indus
tries and appealed to her old friends
so strongly, and bewitchingly, that
she got columns of free publicity in
every town. She stayed a week in
Ashland and got about fifty dollars
worth of publicity out of my paper
she was such good and fulsome
writer. She did splendid work. !
commend her.
But, out Of that success something
happened that made it impossible to
ever repeat the like in this state
again. One newspaper manufacturer
asked himself whether the other man
ufacturing industries of the state
were proving as loyal to the news
paper factories as that industry was
to them, Whether 1t was good policy
and common fairness to solicit loyalty
while begging free publicity from
brother manufacturers. He brought
the matter to the attention of news
paper men, in state convention assem-
bled, and suggested that hereafter,
unless the loyalty went both ways,
there be nothing doing. His sugges-
tion was unanimously adopted.
Yet, the campaign had at least one
virtue. 1t demonstrated that Oregon
manufacturers, other than newspa-
pers, had a right notion about the
value of advertising, If it could be
had on their terms, But, fear, such
attempt at exploitation will soon
drive the newspapers venal and self
ish.
Maybe that is why Mark Woodruff
and Clark are having tough shedding
getting "Oregon-made" publicity into
the country press. Possibly the news
paper manufacturers think they have
done enough until there be something
doing from the other side.
The newspapers wish to CO.
operate with the manufacturers Of
Oregon. They are willing to preach,
in season and out. "Buy Oregon-made
goods" but they do not feel able to
supply all the loyalty, all the patriot
ism, all the publicity for the number
less Industries of the state without
stint and without price.
When Oregon manufacturers apply
a fair per cent of their income to edu-
cate consumers, through the country
press, Oregon-made goods will sell
and Oregon factories will tremendous
ly expand. Country merchants will
handle the output because 1t means
profit to do 1t, and the country news
paper will fairly TEEN with loyalty to
Made in Oregon" wares. You know,
the editor is a peculiar cuss. He ap-
preciates things,
Mr.. Toastmaster: Representing
The country press on this occasion,
am not unmindful that we are guests
Of the matchless city Of Portland to-
night and that / am now speaking In
response to her kind invitation. 1t
S highly important to us that Port
and become the greatest manufac-
.uring city on the Pacific. What
say here is with no spirit of
criticism, or intent TO offend. The
country pi ess Is not altogether fault
ess. 1t has neglected, in a measure,
educating citizens to broader action
md closer brotherhood. But, the
combination CT mistaken action by
ocalities and classes is a marked
ymptom in our ailment and should
,e touched on at this time.
We Oregonians are proud Of Port
and and pleased with the hospitality
within her gates. She is a marvellous
ity. We look to her as the smaller
loes to the big sister, expecting to
ind her alert end magnanimous. Big
listers can well afford to be magnan-
nous. In fact, to feel otherwise Is
shriveling omen.
Introspection has its good uses. II
avs to frequently take square look
t ones self and discern, in verify,
rhether our habits of life are dwarf
1g or expanding. The agency that
auses us to do that Is not foe, but
riend.
There are those throughout the
tate who feel that our big sister is
either so tall as her skyscrapers, or
, broad as her proper trade territory.
The other day at klamath Falls j
ONE trade was the topic. A promi- ,
ent merchant Of that place admitted
nat he was an exclusive patron of
an Francisco jobbers, saying: Eyes,
buy in San Francisco. Why
OF? What calos Portland for
outhern Oregon? Last month the {
.lamath country celebrated the most
nportant event IN It's history-one
/ which, we felt, the whole state