New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-23
Calls 1t Cheap John Ad-
vertising" Com. Woods
Defends Test
1870 CALORIES FED
TO ROCKIES IN DAY
Men Express Regret That
25-Cent-Menus End
This Week

Frank l.. UoWilnSs pIeeiutHN VI NV
Roard Of Aldermen, called the diet test
undertaken by the Police Department
CHEAP John advertising" yesterday and
said that no one would be deceived by
Il Police Commissioner Woods prompt
" replied that Mr. Bowling didn't
seem 20 know the purpose of the de-
nartment and implied that he might
understand a little better IL he had 70
work for living. Mr.. DOwling's state
ment follows:
T notice in some Of the illustrations
Of the prevailing food test foolishness
that several of the heads of the
Mayors departments are weighing in
both before and after going through
the food advertising performance, and
that none Of them is any lighter after
than before. OF course not That
would be impossible. 1t isn't always
food that counts.
This Cheap John advertising for the
alleged purpose Of demonstrating that
a workingman can live on an outlay
Of 25 cents day seems to me to in
dicats on the part Of its promoters an
utter want Of understanding or lack Of
sympathy with the progressive spirit
Of the times.
This so-called test is not deceiving
any one. Such results as are claimed
for it are impracticable and impossible
in the ordinary life Of the workingman.
There is nothing new or startling in
the application of a well-balanced
ration for either mass OF individual
feeding"
Woods Replies TO Bowling
To this Commissioner Woods re-
piled:
"The trouble with Mr.. Dowling's de-
seription of our food experiment is
that he doesn't seem at ali to know
what we arc trying to accomplish. The
working men and women Of whom he
speaks have understood it better than
he has. according TO the large number
Of inquiries we have had from them.
What we are trying to advertise is
he best method Of nourishing human
bodies, and that is all. We are trying
70 advertise that. and just that, as far
and as widely as possible.
"If we can help 70 show men and
women how TO eat better and so live
1cttcr. we believe we shall have helped
along the general welfare, and from
che police point of view we believe that
more intelligent selection of food will
surely lead TO a more spering use OF
strong drink and the habit-forming
drugs. This means happier homes, and
this is the purpose of our experiment.
Thirteenth Day of Test
Yesterday was the thirteenth day for
The thirteen police rockies in the diet
squad. and not even one little calorie
straved from the roost at 40 Lafayette
Street. There were 1910 calories'
handed out to each member Of the
squad. 1.400 Of them being served up
FOR luncheon, the largest number at
any meal so far, and all for seven
cents The days menu follows:
BREAKFAST
Hominy and Milk
Graham Toast and Butter
Coffee
$40 calories-cost, seven cents
LUNCHEON
Scalloped Rice and Tomatoes
Corn Mullins and Butter
Ample Dumplings and Hard Sauce
Tea
400 ealories-cost, seven cents
DINNER
Hamburger Steak
Lyonnaise Potatoes
Whole Wheat Bread
Cottage Pudding with Clear Sauce
Tea
LOO calories-cost, II cents
All the rockies are sorry the free
meals are 20 end this week, as they
have enjoyed them and think the food
has been good Francis +. Twomey,
lust 10 prove his belief in the test, had
his elder brother as his guest at
luncheon. The men have gained
weight
Says Test Has Been Success
DR.. r. l.. Fisk. medical director OF
the Life Extension Institute, said yes
terday: when the test comes to an
end, a week hence, | am certain that
any one who has watched the men VIII
conclude il has been a success"
Or. Fisk, in his luncheon address 10
tho rockies, answered the arguments
advanced by Dr. Louis r. Welzmiller,
physical director Of the West Side y.
VI. C. A., who is quoted as saying;
Life isn't just one calorie after an
other. So-called brain foods produce
fatheads," and at is better 70 eat
little too much than too little
"The truth Of the matter is that HE
is lust one calorie after another" said
Dr.. Fisk. "a man will perish If ne
does not have enough calories. OF
course, IL is better TO overeat than TO
5tarve TO death, but when you eat
enough TO keep you just triae under
weight you have eaten properly. IL IS
not normal for man 10 put on weight
as he grows older. and he should weigh
10 more at sixty than at thirty"
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