New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-03-18
MAGIC IN THE WORD EVEN
WHEN IT DOESN'T MEAN FiE\R
Advertising of Ford Tractor Company OF Min
neapoIiS and Their New York Brokers
Interests National Vigilance Commit
tee-Report Says SS5OOOO Goes
to Tractor Company and
S2,150,000 to Brokers'

wihheher vaudeville performer wishing 10
conjur laugh audience salesman wishing to con]ue
an order out of customer by opening the solicitation with pleas
anty manufacturer wishing the as synonym Tor
reliability For that the curious part about the name ord after
the laugh always shakes his head and says that's all
right but the blooming little things co."
The 90 what the reaction after the laugh IT. what
uts the the page whether Mr. FORD starts tor Europe
seagoing one-man power Jhmarne' IT S
what to the Minneapolis city directory rev
months ago.
He ran his finger rs until he found the OF
Paul B. Ford then employed by Minneapolis heating
electrical engineer That carly in l9o The
man looked the directory w Baer Ewing whose name
has since become closely identified with the Ford Tractor Com
pany Inc Mr. Ewing Mr. Ford had met before They
had heard of each other An interview arranged in Mr.
Ewing the Lumber Exchange Building Minneapolis and
agreement made under which Mr. Living obtained the
the of Ford connection with his tractor company
You have probably the advertising of the stock OF the Ford
Tractor Company for there little else about the concern to date
to advertise this advertising has become conspicuous
that attracted the attention of the National Vigilance
Committee of the Associated Advertising Clubs of the World at
about the time that attracted The tribune Bureau OF nve
legations Both organizations conducted their inquiry And this
morning going tell what those inquiries developed
The report of the National Vigilance Committee has been
completed It's this which prepared by Mr. Richard
H. Lee the Committees special counsel that indebted tor
the interesting origin of the Ford used connection with
the Ford Tractor Company Inc we'll for other interesting
:idelighs which will follow.
MIR Lee discovered did, that there connection be
of Detroit difficult find that letter addressed
to Henry Ford brought prompt disclaimer from his secretary
But the inquiry natural namuch Henry ord and his
son permitted become known time that they were
working on tractor The publicity which followed this
laid splendid foundation for trading the name OF the
picturesque manufacturer from Detroit
No appears have appreciated this than Mr. Living
and unless it Robert P Matches Co"
1874 Broadway New York and 6s Devonshre Street
Boston stock advertising of the company contains such
statement as these:
Mr. Paul B. Ford inventor and designer of the
Ford Tractor has devoted years of his life its study.
He nurured his idea until he found men who
willing and able to his idea into a reality.
He conceived the idea Of light, scrviceable farm
tractor
When Paul B. Ford of Minneapolis gave the
world the farm that bears his he rendered
great public service mankind.
Paul Ford had absolutely nothing do with the design
ing of the so-caed Ford Tractor says the National Vigilance
Committees report in fact when he first learned of this
engineer by the of Knkad working for Mr. Ewing had
almost completed the design Paul B. Ford perfectly frank
about when the Vigilance Committee asked him how his
happened be used He said that he hgurehead
that he employed order that Mr. Ewing might the
of Ford the incorporation of his that at the time he
work for Mr. Ewing by the of Kinkad had
practically completed the designing of the tractor that for time
he bore the title Of Supervisor Construction; that June 49,
1916 he relieved of his duties but that he continued draw
his salary that he only the plant when he called by
Mr. Ewing that the company did have experimental
that he did approve Of the in which the business
conducted and that he had times told this Mr. Ewing
that he if had been induced to
in the the strength of the Ford and that he
could find any which prevent the further of that
he would do So Recently the Committee learned that Mr. Ford
had resigned a a director.
Unfortunately Mr. Paul Ford that any should
have been led to invest the strength his apparently
little ardy Judging by the number of inquiries that The Tribune
has received from readers asking the question which unavodaby
the mind of the person who the Matches adverts
ing-wheher the Henry Fords hactor-the trading
upon has been without value But this
ideas has been the questionable practice of the
advertising
Statements have been made that The company already
firmly intrenched The stock of the company being offered
for the purpose Of additional funds with which to increase
production the company could ahead doing successful bus
ness to-day if never sold another dollar worth Of stock
Certainly impression Of stability and waranted2
Suppose
A lie BEGAN in