New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-08

in the stock of one company and were
running a little investment concern OF
their own to get rid Of it. Havings ettoot
on the right financial path, The POST
Intelligencer went on cleaning up. IL
dropped dubious mining and land vent
ures. 1t did accept Ford Tractor at
first, but the financial editor protested
so vigorously that the advertising was
thrown out even before the A. A. T. W.
report appeared. Any kind OF stock
promotion desiring space in The Post
Intelligencer nowadays encounters
distinctly Missouri-ish attitude on the
part of the advertising management
it must be prepared to "show" them
Medically it is not so free from re-
proach. But even here it is cleaner
than the average big newspaper, ana Is
improving year by year. Four years
ago it dropped out all abortion, vene-
real, cancer and consumption cures and
free advice" matter. Since then 1t has
eliminated matrimonial ads, and SUCH
disgusting and shocking explorations
as the catarrh and asthma cures. IL re-
fused admittance to the beauty pre-
scriptions" Of the notorious quackerefs
Valeska Surratt because the agent de-
manded that it be published without
the "adv." mark: and though it ac-
cepts S. S. s., Bon Optic and Hostel
ters Btters, it discriminates against
claims of cure by these or other medi-
cal advertisers.
The Times is reasonably careful
about financial advertising, but care
less on the medical side, admitting
Klne's Epilepsy Cure, Pink Pills for
Pale People, Nuxated Iron. and even
the Chinese DOCTORS" though 1T CEN
sors the latter copy to the extent OF
eliminating the venereal claims NO
venereal or lost manhood "dopes" are
permitted in its columns.
The Star is the bad actor in the local
field. Lost vitality, sexual stimulants'
abortion pills (guaranteed). Chinese
ouacks. the "matrimonia" traps which
Wanderers set in print for needless
girls-all this kind of filth, besides 3
horde of standard fakes, is welcome
AZ a stated price. to The Star. How
low this particular Scripps publication
is ready to dredge in the cutters OF ad-
vertising may be judged by the follow
ing personal:
Ladies in Trouble, save time and
money by calling at -- Broadway.
Should a live vigilance committee
ever be established, there is missionary
work waiting for it in the columns OF
The Star.
What is going to happen in Seattle !
At a guess | should say that the era
Of fake is coming to a close. The cor
rupt advertising which has preyed
upon the public for so long shows
signs of dying of the poison which IT
has itself engendered. This would be
a satisfactory outcome if the poison
did not infect, as it does, honest ad-
vertising and merchandising as well.
The Seattle public has become wary OF
what it sees in print. The bargain
rabbits are losing their faith IN the
flavor Of those much Wanted carrbts.
In consequence the stores, with ami IN
creasing gross profit each year, SHOW
a decreasing net profit. Even the most
stentorian claims now fail to pull.
Said one notorious "kike" merchant
who assumed con what basis ! don't
know. IS | certainly didn't tell him SOL
that I was an advertising expert OF the
Rowe type:
ain the old days / could run page
and sell from $500 to $4,000 gross per
dav on it. Now the papers are raising
rates on our kind of copy And the
public won't respond any more. ms
town is on the blink
II the town is, indeed, ION the blink
for the schlock merchant, then this IS
the time for Seattle's sound merchants
TO get behind the Advertising Club and
nush. Concentrated, determined Vlgi-
lance work could clean up the place.
0ro rewspaper has already done
little of it, and would probably BACK
the movement. Further. Seattle Is IN
for a real boom. d war BOOM us
vast shipbuilding yards are WORKING
overtime. Il has great lumber ana
fishing interests. Wages are high, and
business is swelling. At such time
tbore is every reason for putting Local
trade on solid foundation of truth
and reliability. ..
Seattle has long been chasing rain
bowe II has been a marked down city.
II will never attain it's full mercantile
development until it works itself up to
the marks, as they are.