The Detroit times., 1917-05-14
Names and Faces
nv n. ADDINGTON BRUCH
Author - The Riddle 81 Person
ality,Y T. rrhotogy and
Parrnthood.' etc.

]
To have poor memory for names
and faces Is real handicap ON sue
cess And there are many people
thus troubled. some TO an almost in
credible degree
MAS strongly reminded OF this
recently hy IKE statement OF per
sonal friend lie had spent the even
I ing with me and with another friend
OF mine whom he had not met be
fore After this second friend had
/ lctt us DEE 4rst said 20 me-
l ht'e ENJOYED meeting Mr.
/ Blank and holc Go meet him again
| Put Inn afraid I won't know him
unless Dee speaks 10 me. tells me
who he is. and recalls this pleasant
eyen.us Ask him fo do that and
NOT to feel offended II I seem TO cut
him when next We meet
~ ou see' ne went ON. II have "A
frigbtmiy weak memory for names
1nd faces must see man quite
frequently before can be sure %
I remembering him Otherwise both
bis name and his features fade from
my mind
AS matter OF fact however. all
men who are similarly troubled 10y
Imrmory Weakness with respect 20
either names or faces. or both names
and faces can greatly help them
SELVES ~ only they viii cake little
/ trouble
They need 10 appreciate. FIRST ~
am. that one OF Che Fundamental laws
~ memory is that ans impression IL
better remembered iu proportion as
Is is vivid and Is closely attended
/ 90 Quite evidently names and fuces
make no vNid impression on the
minds of these forg"tfUl ones nor
do rhey attend 10 them closely
enoush
To obtain increased vividness ~
impression they viii md n helpful.
whenever they are introduced 90
1 anybody. 90 repeat his name aloud.
40 rhs ssm rme looking AZ him d.
ectly and 't.nayeis
Instead of mer"ls. .nR in per.
fnHorv Nay clad 10 meet yog
/ lr' hem .ae fsa '5 Gai 70 meet
: 1u. SIT Jones ~ Whatever The
name may 1e lt they base not
I c.sar,e caught tae stranger name.
they should make sure 20 .t az once,
5y asking bin OF the introduced Just
what his name is
Also they should mentally link his
name with the lutroducer's, should
make mental note Of ths place %
meeting. and should also note men
tally shy particular topic ~ discus.
sion. ln This way. by multiplying
/ associated ideas thet will make The
/ arst Impression more vivid and com
Dlete
Mex. m the earliest opportUnty
they should JOG town n notebook
+ carried for the purpose The items
Jhoy have mentally noted Thus
Mr Jones Introduced by Nj
Brown At the Luncheon club
Talked ~ business ard golf
That night, before retiring. they
should look at this memorandum.
and recall all me circumstance
Dwelling especially ON the name and
appearance OF the man they have
met In The morning they should
again DO this and should do % AZ
intervals for some time
TIE effect viii DO go help SS Tho
desired memory image In their mind
bv frequency o. repetition A. q 70
suit. when they next meet the main
n question they viii not Doe embar
rassed by their old+ime forgetful
ness
Moreover. by adopting this.m"'hod
they viii in time nid themselves
Joss and loss dependent on their
notebook Fof they wil De- raining
thwr minds uuconsciously 20 record
names and faccs/iu the improved
way they have been recording thcm
consciously
To ae sure. they NAV first have 90
serve a long and patient apprentice
zip to- the conscious recording But
y thoy really wish 90 improve their
memory for names and faces they
e1ll gladly serve his apprenticeship