Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-09-30
WILLYS CONGRESS
PROVES SUCCESS
Star Statesmen Define Princi-
pal Attributes of Success
full Car.


Appearance, performance, COM
fort' service and price-these are the
fiVe principal attributes OF the sue
cessful motor car, according to tho
| consensus Of opinion as expressed by
The star salesman attending the John
n. WHY'S Sales congress, which was
concluded In Chicago Saturday, Sep
tembor g. after sessions lasting>three
days aboard ship on the great lakes
Factory executives. who took the
trip, agreed that the affair was the
most successful undertaking of It's
Kind In the history of the company.
AS one OF them expressed IT: More
information concerning the actual re-
quirements OF the public was obtained
during those three days than could
be gathered by the usual methods In
years."
by the usual methods. he referred
to the customary letter-writlng sys-
teni and personal investigation thru
out the territory at large.
The sole purpose of the congress,
according to the plans as outlined
by Mr.. Willys, was to get the factory
heads into the closest possible touch
with the motor-buying public from
coast to coast and border to border.
Notified OF Meeting.
No sooner were the star salesmen
aboard the steamer South American
at Toledo on the morning OF Wednes-
day. September 5, than they were no
titled that the first business meeting
would open at $3.50 o'clock.
On the previous afternoon those
who had already arrived in Toledo
for the cruise had listened to an in
structive discussion concerning
essary More Thorough Methods in
Selling" and also n talk on how they
could best harmonize their sales ac-
tivities with the advertising.
The wednesday morning session
the first one on the boat, was largely
devoted to discussion Of the suggested
standard sales procedure. WHY'S Over
land. Inc.., has recently inaugurateo =.
system of standardizins sales methods
which has proved amazingly success
full in various districts where IL has
been adopted.
On Wednesday night the question of
service in relation to sales was ably
explained. This was followed by an
open discussion of the subject and also
discussion of several other topics hav-
ing to do with labor saving tools and
methods. 1t was brought out conclu-
sively that good service Is necessary ~
sales,
At each session on Thursday and
make every possible suggestion which
would tend to carry out the main
idea-satisfy all public requirements
by the finest detail.
Every Man Spoke.
Every man who spoke, and each
of them had something to say at one
time or another, insisted that the most
successful motor car is the one which
oxcels In appearance. performance.
comfort. service and price.
Those points of merit, 1t was con-
ceded, tell the whole story of Over
land and WHY'S Knight success.
Henry Walker of Dillonvale, Ohio,
the high record salesman of them all,
said ut is not remarkable that more
Willys-Overland products have been
sold at retail this summer than ever
before in the company's history. 1t is
more remarkable that those records
which we have just made. were not
attained a long time ago. This. for
the reason that we sell product COM
prising all of the five essential points
of motor car merit while the average
car boasts of one. With some cars,
appearance is the outstanding feature.
With others, 1t is comfort and others
boast principally of performance. The
Overland statesmen can boast Of them
all and. more important. prove them
all by actual demonstration. That is
why our selling records are SO en-
viaDle."
Just before the party disbanded in
Chicago. farewell luncheon was
served at the La Sale hotel. A few
hours later the star statesmen were on
their trains bound for home, each
with firm determination and abso-
lutte confidence that he will achieve
even greater selling records when the
next WHY'S sales congress rolls around.