The evening leader. (Tarpon Springs, Fla.) 191?-19??, 1917-12-01

nection that much less coal will be
consumed by the railroads in bringing
a train load of hundred families to
Florida and hauling them back again
in the spring than would be necessary
to keep them warm in the north dur
ing the winter. Again the versatile
Jeff" is to be credited with the con-
ception of the idea
Labor of Love For Florida.
The publicity along these lines which
must inevitably be of such great value
to Florida is not connected with any |
advertising campaign conducted by !.
Mr.. Thomas or his organization. On |
the contrary, the task of explaining |
the facts to the editors who finally
have agreed to cooperate in placing
them before the public was undertake
en- by him as labor Of love for Flor
ida. -
There will be no obligation on the |
part of Florida Interests to advertise
in the columns of the periodicals which
will lend their assistance to the propa-
ganda those having seen their way to-
do so on patriotic grounds and as a.
matter of service to subscribers.
Several journals of wide circulation
among the best class of people have
told Mr.. Thomas they will give edi-
torial mention of the ideas. One of
these, the Literary Digest, with over
three quarters of a million subscribers
in the homes Of people of intelligence
and means, will feature them in it's
annual winter resort number next
month.
At the suggestion of Mr.. Thomas,
the same thoughts will be made to
dominate certain of it's advertising in
the Manufacturers Record by the gem
eral development department of the
Seaboard Air Line, of which B. l..
Hammer, formerly of Tampa, is in
. charge. This publicity will be espe-
cially dedicated to the West Coast of
Florida, while generally descriptive of
the winter attractions of sections serv-
: ed by the Seaboard.
II No city, or private interest has been
!, asked to bear any part of the cost Of
this advertising, which is supplement
tary to the generous campaign of the
Seaboard passenger department. Few
periodicals have greater influence and
strength with business men than the
$ Manufacturers Record, which has
$ greatly widened its circle of friends by
its aggressively patriotic attitude
n since the war began.
t Modify Land Advertising Rules.
S Announcement also has been made
e recently by several important publica-
n tons of national circulation that as
+ls-sas,alf q. cspatai1BvtA tbisu t aaeeed
: ing for several years past, they have
I either materially modified or entirely
abandoned rules against the accept
ance of Florida land advertising. In
the future, reputable real estate men
2 here will be given the same considera-
ton by these journals as those operat-
: ing in other states.
In this work to secure relief for
Florida firms from the unfair discrim-
nations against Florida land advertis-
ing, Mr.. Thomas took the position that
at is just as important to the rest
OF the country as to our people that
F'lorida's idle lands shall be brought
into production. Another point made
was that honest advertising of Flori-
da real estate should no more be ruled
out because some had been dishonest
than that all clothing copy should be
! rejected because some firms in this
held have misrepresented their goods.
/ Another matter for the good of
Florida as whole, on which Mr..
Thomas has been working for four
years, is now apparently about to
come to head in way that will be
OF great Importance to every tourist
town. This is the plan to extend the
season for winter visitors to about
double its former length, through CO.
operation of railroads and tourist ho-
tells. Already several transportation
lines have announced that their de
luxe trains will be put on earlier this
season than heretofore. East coast pa
pers state that probably next year the
Florida East Coast railway and its
chain of hotels will join in the move
ment.
Active On Other Lines.
Friends of Mr.. Thomas recall his
previous efforts along lines similar to
these with no small degree of appre- !.
citation. Recently rumors of an en-
barge on the shipment of citrus fruits |
,l14s Il