Pine Bluff daily graphic., 1917-01-16
EARNING POWER
 ND INDICATION
 0F THRIFTINESS
The Net Results, and Those Only, Count When Con
 sidering One's Labors.

February 3 is approaching, and as we are about to again observe it a. Thrift Day. little more than casual thought should bring much better .e suits.
 This is time when almost every ! line of business is. enjoying a boom. Notwithstanding the scarcity of ra" materials, the rise in sympathetic values and cost Of production. net re- suits show very greatly increased trade and profit
 This whole country is now enjoying the most prosperous time in it's his tory. Money is plentiful. Very many industries are running over time Many new projects are being launched, anj there seems to be work for all. All lines complain Of great scarcity of heln and wages are alm9ss universally a. the highest figures ever known.
 The result is a record breaking prosperity that completely overshad- ows the incidental thigh cost of liv- ing
 But, with such easy going the purse strings have been loosened and ex penses allowed to grow apace. Tila nsore made, tho more spent The TOint of necessities for normal liyins has long been passed and present day standards are not short of luxurious extravaganza The only limit on the expense account seems to be the in come.
 The present high cost Of living is bringing about sort of compulsory thrift, but unGer a strong protest, be cause the necessities of life arc cal]- ing for retrenc:lment from the pleas ures.
 One of our contemporaries asks Do You hear any one kicking about tie high dost of pleasure?" Every one instinctively knows the answer.
 As earners-produce"s- stand with the best. But as savers-thrift economists-we rank very near tho foot. The amount saved is pitiably small as compared to the amount earned.
 Healthy, robust life. with gener ous allowance of healthful. recreatige pleasure. requires surprisingly small outlay. But at the present rate, we are each living up three or four such lives, and are much the worse for it
 Shakespeare says, "Oh. it is excel. lent to have giants strength; but lt is tyrannous to use it like a giant" The present is the time of giants strength for production, but it seems to be also the ocoasion of giant ex- penditure
 What, then, must be the price of pampered palates, perverted tastes false pride and other abnormalities in living,
 And what would be the result of really practical move 1or greater ecp- monies and thrifty saving?
 This coming Thrift Day will be in high reason by arriving at such a high production pericd and peak load in dulsence. For, Thrift Day converts thoughts of thrift into acts of saving. And what savings could be acdlmuIa.- ed from economies applied to prescn. spending,
 Aside from the highly opDortune sltuation prime necessity should com mand instant action.
 In everything the la " of compensa ton governs. II is inevitable. For every high there is a low;
 For every in, an out:
 For right left for fast a slow,
 For every tail, snout.'
 IT. then, we are now enjoying p-os- perlty-such prosperity--is there not likely to be change, reverse? Some tune. sooner or later. produ ction s tound 10 drop to lower level. The fluctuation is the compensation, by law. If there has been no savings no factor of safety pro, ,ided in an ac cumulated surplus-very drastic measures of safety ma. be necessary to again bring about that compromise between production anl consumption.
 So-Necessity says save and On.