Evening journal., 1917-02-01
SOCIAL DAY" At
THE AUTO EXHIBIT
Committee is Enthusiastic
Over Success of the
1917 Show
DEALERS TAKE MANY
ORDERS FOR CARS

tomobilo show in the Hotel DUPONT last
night, as the rooms were crowded from
early in the evening until the time ar
rived for the official closing for the
night. A large proportion Of the visit
ors were women.
One noticeable feature OF the move
ment of the people who were there last
night was that the hgh-or low-prices
of various cars did not seem to have
any influence whatever upon the demon
stration of the popularity Of any par
! ticular car. "a there was not an exhibit
/ in the show that was not surrounded
/ by inquiring and admiring throngs dur
ing the evening. Statesmen and their
4 notebooks were busy the entire evening
recording names and addresses Of pros
/ pective customers who had requested
that more information he sent to them
after the show than was possible to
give them In the rush
The members OF the show commit
tee and the exhibitors and their
salesmen are jubilant al the SUCCESS
OF the show TO date, and the indica-
tlons are that the entire affair, when
it is over, Will prove to have been
the most successful exhibition ever
held here. They are already predict
ing that the automobile trade in all
its branches will feel the beneficial ef-
} fects Of this week during the entire
business year and are correspond
ingly happy.
Numerous sales have been made
and this Is another unusual feature OF
the show. since the experience of the
past has been that the real selling
pace is not developed until toward the
2 end Of the exhibition. The attendance
Of a number OF visitors from rural
sections all over the State was re-
marked with much qualification by
the officials and exhibitors. upor
whom. more. perhaps, than upon any
other business men, has been Inn
pressed with the fact that the up-to
j date farmer Of today who does mo-
3 own and operate either a pleasure
3 car or a motor truck is relatively al
n scarce as the farmer OF former days
+, whose equipment did not include
horses and wagons. In these days
when the prices OF farm product
are marked with a capital "P,' tn
: farmer realizes that investment in
e motor car Is just as important Z
Is him, from a business standpoint, a
I, his investment in seed potatoes bring
= him about s2.40 a bushel. His invest
q ment in his motor car brings hir
equally valuable returns in the say
-, ing Of time and transportation e1
pense Hence. he is very much II
n terested in the automobile. and a
& tends the show TO secure this info
nation and his 1917 car. And u
ar dealers are glad TO sec him, for
is usually knows just what he wan
a and then proceeds to buy IT,
is To-day is Society Day at Il
s. show. but the exhibitors do not loo
!, ~ at il in strictly the light in which tn
- term is generally accepted but th'
- consider Il as Social Day" durir
is which they hope that everyone wi
of possibly can do so. will attend al
Ne have a genuine good time, and not r
main away simply because they mi
s. have received an impression that Il
n, day is set apart for the entertainmel
of the -Four Hundred" Of the who
et United States. Thursday. as rul
xt is the "big" day OF all automobi
n shows. since it Is the pivotal day. al
re in this city this rule has been equal
T. applicable.
Wilmington has played no sms
" part in the motor game in this cop
- trv. For instance, IL is not genera
3 ly known that In this city was intr
-, -, duced the limousine type Of body, q
III first one having been made by Z
Bowe Carriage Company for Alfred
y dupont, years ago. when the autom
~, bile in wilmington, as In every 9th
ii CITY. was an object which simply d
% manded that the people who saw
VI passing on the streets, should ST
- and look and remember the first me
. sage that was sent across the Allan
,r cable.
The dupont exhibit is creati
IN. quite a great deal OF interest. I
y sides fabrikoid for upholstery p'
or poses they have four coats made
IS. Pontine, the new coat materi
IL which has lust been introduced In
fashionable circles. II is made
tv many shades and colors, and makes
into beautiful outdoor coats that q
is also waterproof
Special attention Is also being CIV
er. l,Pontoklene. and il you own a {
25 Alex. r. Abrahams IL sure to 81
you out and assure you that he
It's the best tar remover and car be
1875 cleanser on the market.
He says the company realized
work and trouble that tar gives
the automobile man, and put Pon
e. klene on the market. Many autor
rie- bile men praise the new prod
nth very highly l. not only remo'
up tar. grease and dirt without injury
.ex- the finish. but II also requires i
his work to clean a car with II than 2
ors other polish. II does the job With
and hard rubbing.
the II is put up in quart (half {
AIR lon) cans and packed "a cans 10
ess case Il sells for 81 80 a can,
Tith the company allows dealers a S
cial discount During the week
Abrahams is giving car owners
sample can.
TO. The following musical program for
ond morrow by Professor Harry Stauseba
two Friday Afternoon.
ion Overture. "Aiaritana'' ....... Wal
Gavotte. "Stephcnie" ...... Eziba
Do Waltzes, "Tsles from Vienna Woods
ugh, Strs
rala selection, "Tise Quaker Girl. Moncb
VIII Medley Of French Airs ....... Be,
Intermezzo. "Passacalle" ........ .Gr
Selection. "Marthn" ......... Flo
Finale, 'Tove and Glory. ....... .Sn
this Friday Evening.
3ts., Overture. Raymond" ....... Tho
OF Waltzes. "Auf Wiedersehn" Roml
the Caprice. "Cupid's Franks s