Arizona republican., 1917-01-01
M ARTHUR BROTHERS ADVANCING RAPIDLY
 IN MOTOR INDUSTRY


 Under the policy of giving full | measure for that received" McArthur | Brothers, dealers in Parkard, Dodge | Brothers ana Jeffrey automobiles, | with their main business house in Phoenix have during the past several years built up one of the largest and most substantial automobile trades in the southwest. Branch offices and houses are maintained by McArthui | Brothers in Douglas, Tucson and Bisbee. ard their business reaches out over the whole state.
 Early in their experience in the automobile business the firm tried out various methods of extending ser vice 10 customers. The plans of freee work on cars, free work with couDor books, etc, were tested for their worth Each, however, was found to have flaws. and firally the firm es- tablished a policy of giving full meas ure for that which was paid for. giv ing prompt and efficient service to customers. and endeaVOring to es tablish the tact that TO partialit. would be shown anyone regardless of conditions.
 Under this policy McArthur Broth ars began a systematic eneeavor to
 eXrand their business. The house had entered the field in 1912, when IdlitS II. MtAIlAlUE BtEdH Stllltlb the J. I. Case line of threshing ma chimes anG automobiles. Later he realized that the field for the auto mobile specialist in this district was unlimited, and his brother, Warren McArthur, Jr., was induced to come to Phoenix from Chicago. The firm f McArthur Brothers, a co-partner- ship, was formed and contracts signeu With the Parkard Motor Company | nd the Jeffrey Company.
 On the fall of the 1915 contracts he firm further expanded. when the contracts were made with Dodge Brothers for the sale of the Dodge oars in this district With the clos ng of this contract, the company had secured for their trade what they con idered the best machines at tho fairest prices to the customers. They 7egan further expansion in this state During the year they signed as- socia+e dealer contracts with leading automobile dealers in several points in the state, including Rabbit Broth DTS. at Flagstaff and HolbroOk: the Ar.zona Engineering Company, at l<ingman; Winn & Huss in Yuma Arthur Hendev. at Prescott; H. F Dicus, at Jerome; Canning & Andrus. [ Globe; R. NJ. Kelly, at Pima and Clifton, and Karns Brothers. at No gales
 With this organization complete shipments of cars were made through out the state and an Arizona wide ampaign for the expansion of the | company was started. To make nor 1 fficient the campaign. however, the l orces of the several main arteries of | he company-those in Phoenix. Tue | son, Douglas and Bisbee-were or | -aniZed in what is called the Hun I ThnTIcgnd nh | lubs meet in their local houses each | Monday night for the discussion of the | lusiness of the week past and for 1 he laying of plans for the days to l 1me Once each month the entire | lrganiZation is brought together in | "hoenix for a banquet. at which ! me a dividend. in which member | hares, is declared.
 | During the past few months Me- | Arthur Brothers have SO arranged | heir shipments of cars as to enable
 hcm to meet the demands of the l ublic more efficiently. To date, | 1owever. they are still experiencing | one difficulty in securing prompt l delivery. Further arrangements are | eing completed which will make 1 artain prompt deliveries after the | irst Of the year enabling the con- | any to push the sale of cars to the tmost ability in the coming months. | Business of McArthur Brothers dur ng the year past has heen healthy
 nd constantly on the increase Dur ! lc 1915, McArthur Brothers sold | approximately 800 cars, and during he year just closing. about 1000
 ars were successfully placed in their
 erritory. Plans for the new year
 Ire for another large increase in
 business, and the outlook for a
 healthy growth has never in the his-
 ory of the company been more I right
 -(Happy New Year)-
 THE GOLDEN RULE
 A College student, who rode from
 orthern Indiana to New York City l oy making use of the vacant seats | n automobiles, made several remark | lble discoveries. He rode with busi-
 iess men, lawyers, doctors, farmers, | nillionaires and ministers. He dis
 'overed that respectable looking ! edestrian always had a ride ahead r him, and he is thrice welcome. if he
 5 good company. Sunday was the
 poorest day to be asked to ride, al-
 hough the largest number of auto
 mobiles is abroad on this day. The
 )usiness and professional men, who
 se the automobile through the week.
 ne found, are better believers in the
 Golden Rule than the Sunday autoist and noor technical dy,,i et r, ;1,,, ,.,,r,~