davidaulloa/AmericanStories huggingface dataset:
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
C. w. B. M. Auxiliary.

The G. W. B. M. auxiliary of the
Christian church will be entertained
Tuesday afternoon at two-thirty in
the church parlors. The hostesses
will be Mrs. Dooley, Mrs. Hennings,
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Mrs. Station. Mrs. Cecil. Mrs. Nc
Pherson and Mrs. Clarke.
Westminster Societ

Westminster Society.
The Sewing society of the West
minister Presbyterian church will
meet for work in the church parlors
Friday afternoon at 800 o'clock.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Woman's Alliance.

The Unitarian Woman's Alliance
will be entertained in the church
parlors Monday afternoon at three
o'clock.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
CONGREGATIONAL Society,

The Congregational Ladies society
will be entertained Friday afternoon
by Mrs. B. S. Belts at her home,
1911 concert street.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Hospital Aid Circle.

The French Hospital Aid circle will
meet Tuesday afternoon at 500
o'clock at the Y. w. C. A. All women
wishing to aid in patriotic work, are
cordially invited.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Informal Dancing Club.

The Informal Dancing club viii
hold It's last meeting of the year this
evening in the Masonic ball room, at
half past eight o'clock.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05

To Entertain o. n. Club.
Mrs. George Loeffler will entertain
the O. H. club Wednesday afternoon
at her home, I'LL Main street.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
The Church Societies
Trinity Ladies' Society.

The Trinity M. E. Ladies' society
will hold social meeting Friday
afternoon in the church parlors.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Afternoon Bridoe Club.

Mrs. Stephen Irwin will entertain
the Afternoon Bridge club Friday
afternoon.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05

by Mrs. e. L. Aldrich and Mrs. w.
r. Bacon.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Red Cross Wednesday.

The Red Cross society will meet at
2 o'clock Wednesday afternoon in
the Y. w. C. A. building.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
v w. G.. A. Board Meeting.

w. ~ DOdTU NVNSsFF'S'
The board of directors of the Y. w.
C. A will meet Wednesday after
noon at the Y. w c. A. building.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
"Wednesday READING Club.

The Wednesday Reading club will
be entertained Wednesday afternoon
by Mrs. Hills, with Mrs. LeBron as
leader
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05

Christian Church Society.
The Ladies' society Of the Chris
tian church will be entertained Fri
day afternoon in the church parlors
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
include frame
sleeping porch
This price does rot
For porch, lawn or

o
pad
advertising
8 an
We guarantee Chambers Fress Cooking Gas Range
onehaH your fuel gas bill two thirds of your time
cooks the food better does not the Kitchen sale
We refer many satisfied substantiate
claims
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
MemhershIp Committee.

+ Membership Committee.
The mem bership committee of the
Y. w. C. A. will meet Monday even
ing for o'clock supper. A committee
meeting is to follow
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
Honor Carroll JOY.

Carroll Joy, who leaves tonight for
Washington, to prepare for entrance
examinations into the United States
naval academy, was guest OF honor
at supper and theatre party given at
his home on Grand avenue, last night.
A few of his intimate friends were
guests at supper and following sup
per- at a theatre party at the Grand
to see Al Jolson. in Robinson Crusoe,
Jr,
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
A,ph. rrlst Glass.

NfphA TTTSt VTdSS.
The Alpha Trist Red Cross class
will meet with Mrs. VIII Phillips Mon
day afternoon at 2 o'clock.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05
To Knit sookn

At the meeting of the Ladies' So
ciety of the United Presbyterian
church yesterday, It was decided to
lay aside for the present, other plans
OF work and give one afternoon each
week to knitting socks for soldiers
The society appropriated $40 to pur-
chase yarn for this purpose. Those
who cannot knit will assist in other
lines OF work. Everyone wanted to do
something.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05

Guild Nesting Postponed.
Graham Hospital guild will post
pone its meeting from Tuesday to
Wednesday afternoon.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-05-05

mittee assisting Mrs. Majors consist
ed of Mrs. J. A. Cochrane, Mrs. G. M.
Teeters, Miss Nellie Schueller, Miss
Carrie Gilmore and Mrs. James Full
ton.
May Party Thursday.
A May party will be given by the
Ladies' Sewing society of st. Francis
de Sales church Thursday evening,
May 10, at Cameron's hall.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16

cago. with less than 300 homes, gave
the Red Cross COS members and over
s1,1O in cash. Evanston secured g.
700 members, Oak Park 5000, etc.
President Wilson's Message.
president Wilson sent message
to the Campaign committee as follows:
Chairman Citizens Red Cross COM
mittee. Chicago. Ill
"Chicago's proposal to enroll one
hundred fifty thousand members I'm
the American Red Cross Is a splendid
evidence Of patriotism in the misfor-
tune of war. Men who are willing to
give their lives for the defense of their
country deserve to find the people they
protect prepared to care for the sick
and wounded. A large, we'll organized
and efficient Red Cross is essential for
such a result. Therefore, it is both
n patriotic and humane service that
is rendered by every citizen of this
country who becomes member oil
the American Red Cross. / am deep
" gratified by the recognition this
fact is receiving everywhere, and wish
Won and your associates every success
in mobilizing Chicago's patriotic i'm
pulses for effective service to the ma
ton. Woodrow Wilson"
Gov Frank O. Lowden supported
the campaign in every possible way
and sent q message to the people OF
Chicago congratulating them.
"The organization work back OF
this campaign was superb, and at a
recent meeting of the Citizens Com
mittee. Rev. NJ. A. Adams stated that
the newspaper campaign or4ucted
for the Red Cross by the Western Ad-
vcrtising Agents Association and paid
for by the leading business men would
20 down in history as one Of Chi
cagos greatest achievements.
THE cost per member signed (even
had the Red Cross been called upon
to pay for the Advertising was
much less than I'm any other cam
raign of any size heretofore conducted
with or without advertising; in fact,
less than one half the cost per mem
Der Of a campaign for $4,000 con-
ducted by one of our large cities with
but a small advertising appropriation.
Nothing succeeds like newspaper
advertising is more nearly true today
than ut any time i'm history.
1--WE actually spent less than Sl5,-
900 and the Red Cross could well have
lfrorded to spend 5000 themselves
to secure the results obtained. The
ampaign in New York cost zoe per
member
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16

rot afford any such campaign
wish the Red Cross could afford it
but that would cost $500 and We
cannot spend the Red Cross money
for that amount of advertising.
"A plan, which is now called the
Chicago Plan was then submitted to
Mr.. Hill by the Western Advertising
Agency, in which they agreed to have
the business men of Chicago pay fol-
this advertising for the Red Cross.
"Mr. Hill was enthusiastic-but will
they do that?
The 81 VIII" Spirit.
"He was told that the I VIII spirit
of Chicago would get behind this
canpaign and the Western Advertising
Agency would handle the copy with
out cost, and with the cooperation of
Chicago's great newspaper represen-
tatives they would sell thirty-fve full
pages in Chicago newspapers to Chi
cago advertisers. This they did.
"The copy and layouts were so ar
ranged that the great business houses
OF Chicago and the four largest bank
crs lent their names not only to en-
dorse the Red Cross but to urge every
man. woman and child in Chicago to
join the Red Cross.
1.-THE effect was like magic
big business houses, railroads,
clubs, suburban cities. We'd with each
other i'm offering their support to Sc
cure members for the Red Cross.
at the first meeting of the Citi-
Gems Committee of 325 leading men
and women of Chicago, over $4,000
members were actually pledged. The
Coal had to he changed from 10000
to 25O.O0O over night.
Seventeen full pages in the news
papers were used the first ten days
Of the campaign, and over 1000
members were signed during that
time. At the end of three weeks over
100000 members were secured. and
lust thirty days after the campaign
gtarted. 300. 900 members were enroll
ed for the Red Cross.
Because of the fact that the $2oo
membership was featured in the news
paper coupons, and the $1.OO! mem
bcrship printed after the S5. $lo' "
and 800 memberships. a larger per
ccntage of 81 to 100 membership
were secured in this campaign than in
my other. The direct returns Dy
mail-coupons signed brought in
more than enough money to pay foi
the advertising.
Receipts from all sources ranged
from $500 for May 8 to over $4,000
or May 23rd, which as the peak
the campaign. The average received
from each member was $1.56. which
is far above the average Of any other
campaign.
Kenllworth, ILL.,, n suburb of Chi
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16

son of Marshall Field & Co., A. A
.Sprague II, Marquis Eaton, chairman
of the Chicago Chapter Of the Red
Cross, and ably assisted in the handl-
ing of the campaign by Walter D.
Moody. campaign manager and Chas
III. Wacker, chairman of the Citizens
Committee-used thirty-five full pages
in the Chicago newspapers--the re-
suit was $1,000 in nine days. 10000
in two weeks, 100000 in 21 days and
over 100000 members (more than
the rest of the United States, Janu-
airy 1st) for the Chicago Chapter of
the Red Cross.
"All the country is now looking up
on Chicago as the worlds greatest
Red Cross city-Here's how It was
done:
How IL Was Done.
~ was honored by being chosen gen.
eral chairman of the Red Cross mem
bership campaign to secure 10000
Chicago's quota of million Red Cross
members for the United States of
America.
after a conference with the West
ern Advertising Agencies Association,
representing the advertisers of the
Central West, it was decided that
there was no use trying 10 dig a ca
nal with a spade. Ample evidence
was presented to show there was a
real need for Red Cross workers. and
from long experience the agents knew
that only positive way to fill that need
quickly was through the use of un-
usual; dominating page advertise
ments. reaching the class of people
desired as members of the Red Cross.
"The problem was to secure 15O.-
900 members for Chicago in thirty
days. At that time, Great Britain
ndQ l,UVU,VVV HlcIiDtio, i""N~' -
$50. 900. Germany. 100000, Japan
1000, OOO-and this country, as al
ready stated, only 100000.
Chicago had 1900. st. Louis
had $4,000; Cleveland. $4,000; Pitts
burgh. $4,000: Boston $4,000. and
New York 5000.
1T looked long way from 1900 to
$50. 900 in thirty days.
III. J. Hill, membership director OF
the Red Cross from Washington, sub
mittcd all the plans that had worked
successfully in other cities. Person
al work. backed by circular letters
was the best plan. from past reports.
"What about advertising? Mr.. Hill
was asked"
Eyes, we've used posters. car cards,
window displays. and we've tried a
few advertisements in the newspaper?
i'm Boston and New YOrk-but 1t did
not bring results.
What would thirty-five full pages
i'm the Chicago newspapers do?
"Mr. Hill stated the Red Cross could
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16
WIDOWS MITE SAVED.
Woman's Plea Touches Heart of
WOuld-bc Highwayman.

Marinette, Wis, June 15.-Plead-
ing that she was a widow and had no
money, Mrs. Peter Nelson touched
the heart of would-be highwayman
while she stared into the muzzle Of
a revolver in the street here one
'ght recently, according to the story
told in Municipal Court the next
morning when Joseph Martiney,
twenty-one years old, Of Sheboygan,
Wis, was arraigned, charged with in
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16
cMciee AI1 THE FRONT.
HOW MID-WESTI1RN METROPOL-
is MADE RECORD IN SECUR-
ING RED CROSS MEM
BERSHIPS.
William III. Rankin OF Chicago Adj
vcrtising Agency Tells Story Of
Big Advertising Campaign Which
Proved its Effectiveness and Set
Precedent for Nation.


The attention OF the entire country
is being centered on Chicago. ILL.,. rs
the greatest Red Cross City in the
world. Advertising did it, and Chi
cago citizens are as proud as a pea
cock OF the feat they have accom-
plished through persistent use of pub
licity, as the quickest means of Sc
curing new members at the rate of
hundreds per day. The story Of how
Chicago put itself on the map as the
premier city for Red Cross honors
makes interesting reading not only for
those interested in the work itself but
also for everyone in any way interest.
ed in the power of advertising-"the
modern Aladdin"
Mr.. Rankin's Story.
William III. Rankin, president of the
William II. Rankin Co.. Chicago ad-
vertising agents. tells the story of
Chicago's campaign as follows:
1.-The value of advertising space TO
the government has had a real test IL.
Chicago. 35 full pages OF newspaper
space were used to help secure Red
Cross memberships. The goal-150.-
900 members in thirty days The re-
sult-through advertising. over 30O,-
600 members, and the returns not yei
all in.
Chicago was the first city in this
country to have 1900 members OF
the Red Cross. The initial try-out
campaign to set the pace for other
large cities was conducted just one
year ago. 1t was big success.
"Other cities patterned their cam
paigns after Chicago's initial try-ou'
and the results were gratifying.
President Wilson. who is also presi'
dent of the Red Cross. decided thai
instead of 100000 the Red Cross
should have a million members. Chi
cago was again selected as test t'
set the pace for the rest OF th'
country.
Backed by the Association Of Com
merce. a Citizens Committee or 3Z'
members. the women's Club. the Ad
vertising Club of Chicago. the Westerr
Advertising Agencies Association TN
Clergymen of Chicago. the executive
committee of the Chicago Chapter o.
the Red Cross, Messrs. James Simp
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16
tent to commit robbery with. a dan
gerous weapon.

gerous weapon.
Throw up your hands and come
clean," was the demand which sud-
denly greeted Mrs. Nelson she said.
Badly frightened she compiled with
the request, at the same time plead
ing with her assailant. Instead Of
searching her. however, the gunman
dug into his own pocket and produc-
ed cent piece which he gave to
her, saying: Get yourself a loaf Of
bread"
Martiney pleaded guilty and was
bound over for trial in Circuit Court.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16
Bio Revenue Producer.

In proportion to It's size, Monaco
produces richer royal revenue than
ny other country.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1917-06-16
An Announcement

We are preparing to take care of your Wheat,
either by milling into FLAVO FLOUR Mature
Favored, or by buying the Wheat outright. Our
Mill will be ready for work just as soon as your
Wheat is in good milling condition.
FLAVO FLOUR once used, nothing else really
satisfies Bring your Wheat to us and get the best
flour that can be had
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27

purpose OF financing such matters
as do not properly come under the
supervision of a standing comriit-
tee. and to provide for any extraor-
binary expense Of any of the stand
ing committees.
The secretary was given an adj
vance in salary and Wayahachie is
now in tine with other towns in
Texas of Our class.
Let every citizen of WaNahachie
put his shoulders to the wheel, and
help TO make this the banner year
in the advancement of our town, No
better way of starting in this direc-
ton could be found than by attend
ing weekly luncheons on Tuesday.
II is impossihle for the secretary to
call on 270 members each week, so
the members should not wait to be
called on. Each attendant at q
luncheon pays SO cents, which is a
saaall price when the high cost OF
everything is considered This is
the place to receive the proper en-
taasiasm fer town building, and the
directors invite all members to at
tend the luncheons
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27
THE RAY OUTLAWS WILL
PLAY WAXAHACH|E HIGHS
RIG BALL GAME IL SCHEDULED
FOR SATURDAY AFTERNOON
OF THIS WEEK.

Saturday afternoon at 3 O'Clock the
Woyahachie Highs will meet the
RAY outlaws at Jungle park. This
game win without doubt be the best
high school game seen here this sea-
son.
Manager Olsen of the Ray
team says that his boys have not
been defeated this year. Moreover.
he does not believe that any high
school pitcher can puzzle his batters
for any length of time. 1t is a rare
thing for the Ray boys to strike out.
Two or three of them are almost
sure of hit every time they so TO
hat The Ray infield is exceedingly
fast and may be expected to get ey-
erything that comes in reach.
The Waxahachie Highs, under the
efficient training of Coach Scott are
rounding into good form. Each day
this husky crowd of youngsters
snends an hour or two praeticing
hating. All supporters of the Wax
baehie Highs declare that Coach
ccott has the best baseball team
,hat the high school has ever turn
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27
COMMERCIAL CLUB
BUDGET MADE UP
MEMBERSHIP COMMITTEE RAIS-
Ed IofAL OF $4,000 IN IFS
CAMPAIGN.
lone Star Band VIII Play Concerts
pofing the Summer Months
harmony Prevails in Club Work.

An enthusiastic meeting of the di-
iectofs of the Chamber of Commerce
was held Tuesday afternoon. and
'Ae affairs of the associations were
discussed and the annual budget and
salaries apportioned. The member
sup committee reported $4,000 as
oelng subscribed, with several hun
urea dollars yet to be raised. The
"a'''fs OF the club are in better
shape now than ever before in it's
a's'ofF' Harmony pervails in all
apartments. and two hundred and
seventy individuals and firms CON
u'oute to its support. with others yet
to be seen.
me directors authorized the civic
eoiamittee to make contract with
''o Lone Star band for a series of
s'"'stts this summer. These CON
se''s proved very popular during the
s"'nl weather last summer. and the
sleetors feel that the new contract
wa help support the band and at
sHe same time afford recreation and
0aloyment 10 our citizens.
Notlee was also given that an
amendment TO the constitution and
:. laws of the club would be present
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27

ed in thirty days. making the term
of all officers expire with the bud
get year, or April /. The annual
meetings will possibly be held early
in March each year, instead OF in
August as in the past.
The educational committee re-
ported its purpose to aid in adFer-
tisng the Trinity University Summer
Normal and Summer School, as well
as to provide some entertainment fol-
the teachers while in our midst, 1t
will also probably do some special
advertising of our educational ad-
yantages in Waxahaehie,
The agricultural committee an
pouneed its purpose to offer prizes
to the club boys and girls of the
county and to arrange for a county
fair this fall. About one-fourth Oh
the salary OF the Home Demonstra-
ton agent ia paid by this commit
tee, and it has several other impof-
tant agricultural projects in view
The civic committee will have
charge Of the band concerts aud 9th
err matters of civic nature, and Will
show results of permanent benefit
The publicity committee was ap-
,ortioued a fund sufficient to keep
Waxahachie properly before tine
country as a desirable place III NnicN
to live, ,oa
The entertainment committee mas
a fund sufficient to care for the an
ferent conventions, etc" heiu Al
woxabachie this season, fnclna'hs
The state meeting of Confederate
veterans. and possibly the ahhua'
encampment of the Seventh DAY A0
yentists. ,.,aoo+
The balance of the BUDGET
omountins to $3to was appor'ioneo
~ the finance committee fer tue
~
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27
RECRUITING OFFICER TO
Be HERE SATURDAY

A recruiting officer for the Off
GERS Training camp to be held at
Leon Springs, Texas, May Sth to
August eth. will be in Waxahachie
Saturday, April 2Sth. and viii open
or office in the lobby of the Rodgers
Hotel for the purpose of examining
applicants who desire to attend this
camp.
All applicants should have GER
tifieate from reputable physician
as 10 their physical condition. They
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27

ed out. All of the boys are batting
at lively clip. In fact, they get
several three~base hits in each game.
Pitcher Daniels is in superb form,
and if the Ray huskies find him it
will be the first time this year that
any team has located those wonder
full curves of his,
All local fans are urged to see
this game tomorrow at 3 p. m. at
Jungle park. Admission % cents.
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27

To get the best prices for any ar
ticle YOU may have for sale II is
necessary that every body know that
you have something for sale. Let
the Daily Light want column tell
them about Il. ii
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27
Geo. A. Theilen & Son
II. BOehle & Son

should also have recommendatie
from three reputable citizens and
should present their certificates of
graduation or diploma from high
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27
NOTICE!

On account Of the high cost of materials which ar,
steadily advancing are forced to abondon the fiv
cent loaf OF bread and in the future will handle and
ufacfure only the ten cent oayes Understand we ar
not selling tive cent loaf for ten cents but cen
Loaf is to be much again the original five cent LOAF
giving you the usual standard Of quality and loaf
bread that will 60 much farther than two Of the fiv
cent loaves.
We doing everything everything to minimize the
OF products and feel that this change will
with your approval.
Takes effect Monday, April 3Oth.
Very truly yours
The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1917-04-27

Want ads are good investments.