The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1917-10-23


with each order Perhaps a good
many orders from Albuquerque people
were anon the number, aud II 50 y
" quite ilkely that the most Of them
had charge with local merch-
anis-accouuts which In all probability
had been running for months.
II has been estimated that the total
: amount 81 business lone yearly in this
| country nv mnil- border houses direct
with consumers T. five hundred milo
lion dollars.
The largest mail-order house In the
, country claims six millior recorder
customers. In one year " sold five
| million pairs OF shoes.
In one days mail 1t 90 In more
than a milton IND a half dollars from
individual customers throughout the
United States
! u receives ninety thousand pieces
Of mail per day. In the furniture line
slone II takes the entire output OF over
one hundred factories.
u il estimated ths' ten million peo-
pie in this country buy something
each yesr from the mail-order houses.
M%aii-order houses have grown rich
al the expense Of the local merchant.
Every dollar that goes 10 a mail
order house instead OF purchasing
from a local dealer leaves town never
to return.
Often stom Of a local store
have transferred a large part II their
trade to a mail-order concern long
before the merchant learned anything
about II.
The smaller the town the greater the
weight OF the mau-order house on the
necks on the local merchants.
! The interest OF the local retailer IS
diametricatly opposed 40 that Of the
mail-order house. In many entire
states m%ail-order houses are So strong
~ entrenched that; they get hardly =
conteat from the local stores.
Retail stores are a necessity 60 every
town and hamlet Spending MONEY
at home is a necessity 20 the prosperity
90 every town and hamlet. sending
money away from home for articles
that could be purchased at home is
a direct blow to the local retailer to
the local newspaper, 10 the local bank
to the entire town.
what factor hau contributed the
most to the success of the mail-crlcr
houses Ad. srtising, They could not
have been built up without advertising
neither cauld they continue to succeed
without advertising They use the
columns % magazines and other
persodicals-but al a rule are barred
froni the local newspapers In fact
newspapers In every community lose
large sums ~ money annually by
turning down advertisements ~ mail
order concerns. But nevertheless they
have one Of the most effective sys-
TENS known for keeping IN touch with
the people, Once they get hol1 u
your name they neeyr forget YOU. You
will get circulars from time to time
and every now and then YOU will get
notification that our big catalog ta'
just been issucd ana our copy h1
been aid aside for yoU Remit 70
cents In stamps to help pa. postage
n Il Will Dc sent Go ylu uv return
mail" And of course TIE housewife
does q Marathon stunt down TO he
village postoffice, purchases the re-
quired number Of stamps and SENDS
them on their WAY. fearful that the
Unprecedented demand Tor this latest
edition may be so great that HER cops
viii be inadvertently disposed 10 ne
fore her letter reaches headquarters
Patronixe h man "A, hume u ih'
long run YOU viii do Just a. well an
'mfy)t "A whole lot better