davidaulloa/AmericanStories huggingface dataset:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

The Times-Union pertinently re-
marks that there has probably never
been golf course plowed up, or a
country club abandoned. on account of
lack OF interest in this ancient game" "
The devotees Of golf are always en-
thusiastics. and wherever there is a
good course there they will be gath.
cred together. That's why we feel so
good over the splendid course Just
opened near this city through the en-.
terprise and public spirit of some of
our citizens.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

The official minutes of the County
commissioners show that A. T. Mann
was elected chairman of the Board
on Tuesday-and they also show
that he was placed in nomination
by j. c. Swindel. This disposes
OF the ridiculous and malicious
statement that the Craftsmanship
was taken away from Swindel." Ey-
'eryone KNOWS that the Board of
commissioners reorganizes every
two years. and having had the honor
of the position. Mr.. Swindel grace
fully stepped aside to make room
for another able and competent man.
who was made chairman at Mr..
Swindel's suggestion.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

Harvey Clark, Mrs. A. c. Will
Mrs. c. B. Aver, Mrs. f. NJ.
ard, Mrs. w. w. Harriss, Mrl
ME Van Deman, Miss Emily s.
bury and Miss Janet Weathers
players were joined after the /
by Mrs. D. E. McIver and Mis-
RAM Pasteur.
At the conclusion of three 70
of auction, scores were counted
the first prize, an embroidere
dish server, was awarded to
Clarence Camp. The second
was tied for by Mrs. Helvensto.
MRS. Dozier, the latter winnA
pretty embroidered handks'
case.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

The Child Printery rendered us
much valuable and appreciated assist
ance this afternoon, that institution
having a type-setting machine which
can be operated by hand power.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04
Creates: Agents Of Civilization

~ child could mix us up badly if
his curiosity were directed to adver-
Using. To his first question we
could promptly and truthfully reply
that man advertises to make
money. But for the merit logical
Question. How does he make money
by advertising?' the answer isn't So
easy Possibly the childish mind
would be satisfied with the explana-
ton that advertising increases the
volume of business, which is true, of
course, but it is neither comprehen-
sive nor final.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

Among your New Years resolutions
you might determine to write it
"1917" You will find this an easier
to keep as the year grows older,
which makes it very different from
most of the other resolves.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

Polk always gives a good account of
herself at the South Florida Fair, and
this year her exhibit is going to be
the cynosure of the wondering and ad.
miring eyes of all who attend that big
show.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

They're going TO give the editors a
breakfast during the Gasparilla do
ings in Tampa. Its easier to get over
the effects of a breakfast than those
of a dinner or late supper.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

A number of beautiful and expensive
calendars have come to our office
which reminds us that calendars are
the most expensive form of advertis-
ing, and probably the least effective.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

The Clearwater Sun resurrests the
capital removal agitation, but some
how it fails to agitate. No matter
how undesirable city may be locat-
ed, once it secures the capital it
seems mighty hard to remove it.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

The Evening Telegram is feeling
too good and too much at peace with
the world to notice little filings that
only hurt the finger.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

Not such a bad paper considering
our plant was shut down over half the
day-don't you think? You can't
head off the Evening Telegram.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04
NOTlCEC

Lakeland Chapter No. 20 r. A. NJ,
will hold regular meeting tonight at
1880 O'Clock for work in the M. e. M.
degree. All members are urged to be
present.
E. O. GARLAND, Secretary.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04
rnr LAKELAND NEWS.

a weekly newspaper Giving resume
~ local matters. crop conditions,
county affairs, etc. Sen, any.s:er@
OF $50 pei year.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04
ADVERTISING AS
SEEN BY A. c. |.
DEVELOPMENT ACT
A. c. HAULL

the title Of an attractive and com.
prehensive booklet just issued by
Allen Maui, general advertiser. and
development agent fer the Atlantic
Coast Line railroad, for distribution.
The booklet contains sixteen pages
/ full of sound reasoning as the mer-
its of advertising by business men
and corporations. Copies Of it have
! just been received here.
THE business principle of an hon
estly conducted newspaper is that
F.! the way to get real and lasting cir
ioulation and 10 give advertisers full
value for their money is to make
good newspaper which people will
take and for which they will pay
+, because it gives the news and is
worth reading" says the writer in
part. THAT is, the newspaper way
Of advertising it is an expen-
sive way. The reports of our trcu-
bles with Mexico, for instance, cost
newspapers thousands Of dollars,
but the investment was wise because
publication of the fullest and earli-
est news of this intensely interesting
tragedy added hundreds to the SUBJ
scription lists and probably retained
ether hundreds who might have
! dropped eff l have little confidence
in circulation secured by what
steamboat people would call forced
draught' appeals to the gambling in
stjnet Of humanity, offers Of special
prizes, special low rates, extensive
deadheading, unlimited credit, etc.
The far-seeing newspaper publisher
labors to give substantial value and
returns not only to readers, but to
advertisers His duty is to build up
a circulation NJ My looking well
in the figures but of a character to
assure his customers that their adj
vertising will pay. The very best
value to the advertiser is a newspa-
per of that kind whiih goes into
homes and is read by the same fam
lilies, year after year Families of
that kind are buyers and payers and
they beiome steady customers of the
advertisers, from the banks to the
barber shop, in the newspapers to
whiih they are accustomed, on
which, as l sometimes hear people
say, they were raised
THE more circulation and the
higher the quality of it a newspaper
can offer, the more literally and
freely its columns should be used
1t is a simple matter of arithmetic
thing it is worth fifteen times as
mulh in a newspaper of fifteen thou
sand circulation as it is in a news
paper of one thousand circulation.
When the advertiser pays extra price
for extra circulation he is simply
reaping the return and using the
advantages the publisher has pre-
pared for him; because in the cir
culation there is little or no profit to
the publisher. The we'll managed
newspaper seeks its profit by estab-
fishing a circulation which will be
profitable to the advertiser and for
which he can afford to pay. knowing
that the more extensively he adver-
tises the more business he is attract
ing, the more people he is making
familiar with his name and goods
and therefore the stronger he Is
building his foundations for his flu
tura."
at is true that the cost of adver.
Using is included in the selling prizes
of the article, but it is equally true
tbot 20 tba articla wara not odrar.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

at is true that the cost of adver-
Using is included in the selling price
of the article, but it is equally true
that if the article were not adver-
tised the price paid for it by the
fewer people buying it would be
from third to half higher.
There is just the same difference
in expense between hiring a special
train fer a few persons and hiring a
special train for a big excursion AS
an illustration of this apparently
improbable state of affairs. here is
something. that actually happened.
"A firm that spent s250,0l0 A
year advertising certain article
found that the selling cost Of it was
FIVE cents. For a test ii tried to
push another article of equal value
without advestising it and the SELL
Ding cost was found to amount to for
ty cents. In other words, if the
manufacturing cost of both articles
were the same and the advertised
one sold for dollar, the one not
advertised would have to be sold for
s1.35 to give the manufacturers the
same profit.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1917-01-04

Advertising pays for itself by in
creasing the volume of business
which in turn makes possible great
economies in manufacturing. 1t pays
for itself by lessening the selling
cost, and thus the selling price of a
heavily advertised article is lowered
Williams news., 1917-03-08
National Forest Timber For Sale

~ss~sASAASA VI Scs AAAD~A VA A0AS
 Sealed bids will be received by the District Forester, Albu- querque, New Mexico, up to and including March 18th, 1917, for all the merchantable dead timber standing or down, and all the live timber marked or designated for cutting on an area embracing about 245O acres within approximately Sections IT, IS, 19, 20, and 30, T. 19 N., R. 1 w. and Sections 13 and "A, T. 19 N., R 2 w., G. & s. R. M., Hell Canyon, Tusa- van National Forest, Arizona, estimated to be 48OO cords, more or less, of Juniper and pinon cordwood and an unes- timated number of juniper and pinon fence posts. No bid of less than fifty cents per cord for cordwood, and five cents per post for 7 foot posts, with
Williams news., 1917-03-08
made H. E. O1481O for EAN- WA and NEASWA and WIZ

made H. E. O1481O for E1aN- WA and NEASWA and WIZ ,W1aNWANEA and NEASW A, section 28, Tp. 22 N., R. 8 East, G. and s. R. Mer.and on May 21, 1914, made addition al homestead entry 02514O for SEASWANWA and MEAN WASWA, section 2S, Town ship 22 N., Range 8 Ease, G. and s. R. Meridian, has filled notice of intention to make final five year Proof, to estab- fish claim to the land above described, before Charles H. Adams, Clerk of Superior Court, at Flagstaff, Arizona on the 18th day of April, 1917.
 Claiment names as witnesses
 Frank Ford, Williams, Ari.,
 J. O. Harrington of Flagstaff, Ariz.,
 J. J. Dunn, of Flagstaff, Ariz. T. F. Holden, of Williams Ariz. 2-22, 1917, 3-22. 1917.
Williams news., 1917-03-08

one cent per linear foot for each additional foot in length, will be considered. Deposits with bid $250.OO. The right to reject any and all bids reserv- ed. Before bids are submitted, full information concerning the timber, the conditions of sales, and the submission of bids should be obtained from the Forest Supervisor, Williams, Arizona.
Williams news., 1917-03-08
NOTICE FOR POSTING AND
 PUBLISHING

Serial No. 031665. United States Land Office At Phoenix, Arizona, Novem-
 Der 27th, 1916 Notice is hereby given that the Santa Fe Pacific Railroad Company, by Howel Jones, it's Land Commissioner, has filed in this office it's application, Serial No. O31665 to enter un- der the provisions of the Act of Congress approved April 21, 1904 (33 Stats, 21D, the fol- lowing described lands, viz:
 Gila and Salt River Me
 ridian, Arizona.
 Township one North, Range Six West: E1aSWA, SEA- Sec ton 20; SWA Sec. 21; WIZ Sec. 2s; E1a Sec. 29, E1hEh Sec. 30; EhW1a, SWA SEA-, EaE1a Sec. 31; NWA Sec. 33;
 Township one South, Range six West: Lots 1 and 2, Sh- NE14, SEA- Sec. 5;
 Township twenty-one North, Range six West: N1aNWA, SW14NWA, S1aSWA, SWA- SEA- Sec. 22;
 Township twenty-three North, Range five Vest: NhN1A Sec. 4; Township eight South, Range seven East: S1a Sec. 23;
 Township nineteen South, Range twenty-eight East: Lots g, 10, II, 15, and 16, N1aSE14, SEASEA Sec. IS; SWASEA Sec. IS; Lots 1, 2, NWANEA Sec. 19;
 Township twenty-two South Range twenty-eight East: EK- ,E1a Sec. 7; E1aE1a Sec. IS;
 Township sixteen North, Range one West: NWA Sec. 26; NWANWA Sec. IT; NEA, NEANWA, N1aSEA, SWASEA, Sec. IS; Lots 1, 2, and 3, SEANWA, EASWA Sec. 30;
 Any and all persons claim ing adversely the land descfib- ed, or desiring to object be- cause of the mineral character of the land or for any other reason, to the disposal to appli- cant, should file their afidavits of protest in this office, on or before the 24th day of March 1917.
 (Sd.) J. L. IRWIN,
 Register First Publication Feb. 22, 1917 Last Publication Mar. 22, 1917
Williams news., 1917-03-08
O24789

O247S9 NOTICE FOR PUBLICATION DEPARTMENT OF THE INTERIOR U. s. Land Office at Phoenix, Arizona, February 10, 1917. NOTICE is hereby given that Herman P. Schwanbeck, of Puntenney, Arizona, who, on April ,25, 1914, made Home stead Entry, No. O24789, for S. WA, Section 33, Township 19 N., Range 1 w., G. & s. R. Meridian, has filed notice of in- tention to make Three Year Final Proof, to establish claim to the land above described, before F. L. Howarth, U. s. Commissioner, at Prescott, Arizona, March, 1917.
 Claimant names as wit nesSeS:
 M. A. Perkins, of Puntenny, Arizona.
 Nelson Puntenny, of Pun tenny, Arizona.
 Nicholas Perkins, of Will jams, Arizona.
 E. G. Peterson, of Puntenny, Arizona.
 J. L. Irwin,
 Register. 2-15, 1917, 3-15, 1917
Williams news., 1917-03-08

According to aGerman sci enlist, a particle of water eva porated from the ocean is con- densed and returns in ten years but it remains there 3,46O years before being evaporated again.
Williams news., 1917-03-08

The Chilean government has postponed conversion of it's paper currency and gold until January, 1919.
Williams news., 1917-03-08

Switzerland, in proportion to it's population, spends more on poor relief than does any other country.
Williams news., 1917-03-08

English colonies total 13,O02- 321 square miles in area, with a population of 389,O65,O35.
Williams news., 1917-03-08
NOTICE FOR PUBLICATION
Department of the Interior, U. s. Land Office at Phoenix,
 Arizona. February 16,

NOTICE is hereby given that Mary Ford Platten, formerly Mary Ford, of Williams, Ari- zona, who, on June 23, 1911,
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11
BOOKS. COMMON AND PREFERRED

opportunity for shameless blurbing.
Lincoln wrote:
Born, February u, 1909, in Hardin
County, Kentucky.
Education defective.
Profession, lawyer.
Have been a captain of volunteers in the
Black Hawk War.
Postmaster in very small Office.
Four times a member of the Illinois
State Legislature, and was a member of
the lower house Of Congress
Mrs. Lincoln is treated more kindly
by Mr.. Rankin than by most biograph-
ers. He says she and her husband were
very happy together, and let us hope
they were. Mrs. Lincoln was a good
manager. Perhaps she overdid it. Some
of Mr.. Rankin's incidents would not
seem to disprove this.
He tells of one day when the Presi
dent was very busy, indeed, going over
papers of immediate Importance with
Treasury officials. A butler entered his
private Office and announced that dinner
was served. Lincoln went on working.
In a short time Lincoln's younger son
came in and said all the family was
waiting at the table. Lincoln went on
as before, and the child, after some in
sistence, finally withdrew. A few min
utes later Mrs. Lincoln appeared at the
door and repeated gin her emphatic
tones of command" the summons to din
ner. Without the slightest show of dis
pleasure he put aside his papers and
went forward to meet her. He took
hold of both Mrs. Lincoln's arms just
above the elbow and slowly moved for
ward, gently pushing her before him,
until she was through the door, Then
he stepped back into the office, locked
the door and went on with his work.
THE episode was closed" says Mr.. Ran
kin. Was it? One wonders.
Of course there was plenty of excuse
for Mrs. Lincoln. Abraham was not
an ideal husband. Socially, he might be
described as a Stacker. He was noto-
riously irregular about meals, and he
couldn't keep his clothes brushed or his
shoes shined. Lord Charnwood relates
that shortly after his marriage, in
Springfield, two elegant ladies came to
call. Though there was servant, Lin
coin thought it the part of courtesy to
open the door himself-in his shirt
sleeves.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11

Northern cause. To this day there has
been in England lack OF appreciation
for Lincoln, curious in country where
intelligent liberal opinion has had so
marked an influence.
1t is said that Lord Charnwood, stu
Gent and man of affairs, was moved
to write his book solely by the love of
Lincoln. That is reflected in his pages.
No tenderer biography Of the great
President has been written, and at the
same time none that depicts him in finer
perspective. Lord Charnwood is an OBJ
server peculiarly free from sentimen
tally. He has no gilded illusions about
American politics. Obviously his be-
lief is that Lincoln was an accident, but
be makes it plain that he was divine
accident.
Lord Charnwood has built up his
book as a great artist might make a
portrait. That, indeed, is the true
method of Geographic art. He is reveal
ing a character to US rather than tell
ing story. In this respect there is
curious unity between the first personal
incident in the book and the last.
Lincoln at the age of eight shot
wild turkey, and with that episode he
was through with killing. Though he
lived in a hunting country, he never
carried a gun again. On the last day
of his working life, in Cabinet council
Lincoln expressed his horror at the de-
mand being made In many influential
quarters in the North for the persecu
ton and execution Of leading rebels.
mo one need expect me-" he said, ito
take any part in hanging or killing these
men, even the worst Of them.
There is too much of the desire TO inter-
fere with and dictate to these states, t.
treat the people not as fellow citizens;
there is too little respect for then
rights" A few hours later he was
shot.
Lord Charnwood's work is merely one
of over half a dozen books about Lin
coin published during the past year.
Few men of any nation or time, half
century after their deaths, have been
the objects of such persistent interes
and curiosity
Some fine close-ups OF Lincoln are
given by Henry B. Rankin c'Personal
Recollections of Abraham Lincoln.")
Mr.. Rankin, who is now In his ninetieth
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11

dent, but because our own existence ant
the worlds order depend on the defeat
of that anarchy which the Germans mis-
name the freedom Of the seas" We
shah uphold the dominion of the ocean
highway as men upheld the Union IN
1861, not because the power exercised
by Great Britain is perfect, but because
the alternative is intolerable. We shall
uphold it knowing that it needs reform
and that it must not in the future be
used purely for imperial ends. By con-
tributing something to save it from pos
sble destruction we shall have right
to speak about it's reform. Sea power
internationalized is the nucleus of the
league for peace.
Since this is the cause and purpose
which brings us into the war our first
task would be to assist the Allies in po-
Icing the highways. What technical
means are to be used is for naval eX-
perts in both countries to decide. Some
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11

ton that German-Amercans can ask, for 1t
is they in their innocence who would suffer
most if crimes were committed.
But we must face the fact that some vio-
lence may be attempted, that American lives
may be lost at sea and bitterness created There
will be some calling themselves Americans
who will try to behave badly. They will pun
ish the German Admiralty by maltreating
Americans of German descent. They will dis
charge cooks and plumbers; they will shout
Hun" or barbarian" at music teachers and
druggists, they will boycott grocery stores and
insult acquaintance. There will be some
newspapers seized by spy mania, and incredl-
bic atrocity tales will be passed around and
believed. All this will be poison, and now,
before it is too late, the common sense and
decency of this nation should be organized
against it.
The greatest responsibility falls upon the
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11
THE GERMAN AMERICANS

newspapers They have it in their power to
enrich or destroy the soul of our people. We
urge editors in every city to meet at once
and agree solemnly that they will not pander
to hate and disunion. We urge all clergy
men and leaders of opinion to consecrate them
selves against every effort to soil the nations
purpose. It is for these who control the in
struments of publicity to see that the toler-
ance and good humor and charity of popular
government are not undermined. We urge
the real leaders of the German-American COM
munities to come forward, control the Ger
man press, isolate the mischief makers and
act as spiritual mediators for those who are
yoiceless. They will make mistake if they
merely remain silent and disdan the oncoming
Of suspicion. They should act with candor and
decision and without fear. They should not
pretend that there is no unassimilated element
in the country. They should or the contrary
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11

able at this time to open a recrut;,
campaign for volunteers. Recruitinc !
the present condition of the labor ma.
ket would be almost impossible witho.
campaign of manufactured hstnS
which would distract the nation. D.
luctantly therefore we suggest u.
adoption of compulsory training for "a,
tain age classes. Such a law is NJ,
feasible, however, without certain larv,
exemptions and safeguards. The srs
of them should be the provision th,,
the men trained would not be compeIAi
to fight in Europe That is to say, train
ing would be compulsory, the seryi,
would be voluntary. Men engaged i,
necessary industries should also be o.
empted, and sincere exemption providc
for the conscientious objector. Eve,
with all these provisos, if the goverr
ment called two or three classes To tk,|
colors very decent reserve would /.
created within year. For the trainin,
of this army the government might con
slider summoning home some of II.
thirty thousand Americans said 10 \
lighting now with the Allied armies
These appear to be the main lines 81
preparation called for by the break Will
Germany. To carry them out serie
of diplomatic, naval, military and eco
nomic conferences with the Allie
should be instituted. Now while thing
are still in the balance is the time d
negotiate with them not only about aet
ual aid but about political purposes
Certain things would be establisho|
now which would immensely clarity th|
future. An interdict on trade with Ger
many would wipe off our legal DISPUTE
with the Allies. A formal recognition
by them of the purposes which inspin|
Pan-Americanism would simplify and
secure this hemisphere. A demand upO|
Germany that she recognize the Monro
Doctrine as basis of peace would carr
into effect a part of the programme an
nounced by the President in his address
An agreement by the Allies to abando
the principles Of the Paris cOnfereac
should be considered, so that this va
shall not end in hostile peace. Such
agreement would probably weaken III
German extremists more than q doze
army corps.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-02-11

form of Joint control over shipping Will
have to be devised at once. But our
work would not stop there. While the
war is on we shall wish to count as
heavily as possible against Germany,
and any form OF economic assistance we
can give to her effective enemies we
shall and ought to give. So far as money
and munitions go we must take our
stand with all the European Allies, and
act in the spirit of an ally. This means
that we supply what they need, not
what it may please US to give. The
Allies have an organization in active
operation, and it would be our business
to put American resources behind 1t.
There must be no boarding of guns over
here, no interference with their sup
plies. 1t goes without saying that we
shall cooperate and not compete with
them.