Pullman herald. [volume] (Pullman, W.T. [Wash.]) 1888-1989, 1917-05-25
Our Phone No. so
We Deliver
WOMEN TO SAVE
ON DRESSES AND SHOES
Continued from first page)

NCOnllnueu from IlfSJ page
girls from his experience in the shoe
business and mercantile business
generally, stated that the rapid rise
in the prices of footwear was not
solely due to the scarcity Of leather.
Citing from authority, he said that
lations of leather in 1916 over 1915
were sufficient to manufacture co.
900, 600 pairs of shoes. He quoted
Thos. G. Plant, founder of the larg-
est ladies' shoe factory in the world,
who is now buying shoes for the
Belgian relief commission with the
statement that there is no good rea-
son why shoes in 1916 should be
practically double the price in 1915"
Illustrating one of the conditions
which forces the price of shoes up,
Mr. Sanders said: 1T is not so much
the high price of leather, but the
changing styles and the many shades
of leather demanded that are run
ming the price of shoes so high,
Some dealers are telegraphing for
new styles as soon as announced and
having them come by express, and
almost before there is time to show
them. something new is on the mar
ket and is being called for.
THE merchants are constantly be-
Ing confronted with the fact that
they have on hand a stock of shoes
that are not selling because sudden
ly and without warning, they have
gone out of style. This means that
in order to remain solvent in his
business he must add to the profits
of the selling goods, knowing full
well that very soon these selling
shoes will be out of style and must
then be sold at discount, probably
below cost, or thrown away.
In presenting an analysis of SUI
perflous costs incurred by style in
the textile industry, Miss Helen
Goode, student of the home eco
Monies department of the college.
said:
THE large retailer postpones till
the last moment his direct purchases
from the cloth-makers. The makers
of the cloth do scarcely any business
in the early part of the season. hav-
ing their mill staff in the fancy
goods department idle, being afraid
that the rush will come any day.
During the latter part of the season
the mills are choked with orders.
Neither condition is economical and
the consumers pay for these attempts
to adhere strictly to Paris-set
fashions. Our duty as consumers
should be to return to the saner pur-
chasers of more conservative fabrics
and to place less emphasis upon nov
elites, designs. garments. and fab
RIGS"
Miss Virginia Weaver, another
home economic student, said in the
last talk of the afternoon that of the
| three reasons for dress, namely pro
lection. mOdesty, and decoration, the
| latter was considered greatest
among women; that decoration rep
resented the primitive instinct. for
adornment known to modern tim es
as fashion, and that 1t was because
L
of fashion worship that merchants in
their efforts to protect themselves
against the cost of rapid changes of
style, deliveries, statesmen. aid ex-
tenslve advertising, were constantly
forced to charge higher prices for
shorter-lived fabrics. She also gave
three reasons why women should not
follow fashion today: first, because
our nation needs our time: second.
because 1t needs our energy; and,
third, because 1t needs our money.
To effect these needs there must be
secured a desirable and artistic
Standardization. based upon suitable
materials. eolors. lines. and styles.
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