The Liberal democrat. [volume] (Liberal, Kan.) 1911-1924, 1917-07-19

and how he is doing so much" This
question is easily answered. Miller
is backing himself with his own
money. No one is putting up any
thing and the Democrat is free from
entangling alliances. There are
absolutely no strings on the paper.
We are running it as bread and
butter proposition on the theory that
the paper that can give the best SER
vice and do the best work is the one
that can command the patronage.
In this we have not been disappoint-
ed. Under the present management
the business has almost doubled and
is still growing.
AS to our service, it cannot be ex-
celled. All work is gotten out
promptly when wanted. AS to
quality, we will put our work up. be-
side that from any office in the state
large or small, bar none, and it will
not suffer in comparison.
In few weeks we shall move the
plant to a new brick building, erect
ed especially for the paper. This
building will be centrally located,
and will be strictly modern. 1t will
be steam heated and well lighted and
ventilated, and strictly up-to-date
in every respect. Into this building
we shall move the most modern
equipment that money can buy. We
shall take no type, as that is thing
of the past in the modern newspaper
office-we don't use it. Instead we
use the Ludlow Typograph
which casts the lines new for each ad
or job, the same as the linotype.
We will have a newspaper Office of
which Liberal may well be proud,
and one that will bring to the town
more good advertising than any 9TH
er institution in the town.
The Democrat leads. We do the
big things first. Our type styles are
the best and we got them first Oui
faces were bought as a family
There is no distracting mixture Of
faces in our advertisements to de-
tract from the drawing power of the
ads. They are set according to the
technical rules of printing, that the
style of the ad draws attention II
the things advertised rather than tt
the ad itself. We have spent a life
time learning these details of print
ling and have no hesitancy in pro
claiming the superiority of our work
which has time and again been fav
orably commented upon by the lead
ing trade journals. of the country
AS to our assistants, we believ'
we have as good as the country pro
duces. Every man on the job is ex
perienced in every department Of
newspaper work. This makes il
possible for US to handle large vol
ume of work at a minimum Of ex'
pense.
Our advertising rates remain the
same as they were-1O cents pei
column inch. Most papers are rails
ling their rates, but so far we have
been able to get along without it
Print paper has dropped consider
ably in price within the past two
months and unless it goes up again
the ten cent rate will stand. If we
must raise we can do so with good
grace, as we feel that our adver-
Users will realize the necessity and
will not hesitate to pay the rate.
Another thing to which we desire
to call attention is the fact that we
carry no advertising on our front
page. This has caused us to lose
some patronage, but we are standing
it for the simple reason that we
considr that Liberal is entitled to
the best in newspaper, and since
all papers of the better class have
banished advertising from their title
pages, it is but right that we should
do the same before claiming to be
first class newspaper, you will
notice that none, of the big county
seat weeklies of the state are carry