Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1917-01-17
MOTORCAR EDUCATOR
SECOND TO SCHOOLING
Instructive Value of Auto Tour
ing Pointed Out by M. V.
Kelley, Advertising Chief
FOSTERS PATRIOTISM
Since War Closed Europe, POST
Graduate Courses" Reveal
Americas Splendors
Bv MARTIN V. KELLEY

President the Martin v Kelley Company.
N-evor has the educational value OF the
Automobile been more generally recognized
,han Il is in this country today. The
Immense growth OF the popularity Of tour
the nv notorcar. since the outbreak of the
european war made foreign motor trips
an impossibillty, has revealed to hundreds
-, thousands for the first time. the beauty
and scenic splendor Of their native land.
In that way the automobile has become
az educational factor second only to the
school system
natural wonders OF this great United states
ifs size and beauty--through the medium
of the motorcar than through any other
agency. textbooks included Travel, aside
from the pleasure end Of It., is one Of the
most important factors in a persons mental
development. To me trip by automobile
never becomes tiresome or monotonous
The automobile tourist has many definite
advantages over tourists who adopt other
methods of transportation. Chief of these
Is the fact that he travels on his own time,
can 60 his own way and make the most Of
everything which interests him. There are
no train schedules to bother with one does
not have to rush through the most attraC-
five portion of his tour simply because
the train will not wait. The motor tourist
can devote whole day, II he so desires, TO
tbe study of a tiny waterfall which, while
II appeals to but n few, has a world of in
terest for those who appreciate its natural
and unusual characteristics. \ thousand
miles by automobile will give the traveller
more real information about the country
through which he passes than 10000 miles
bv train. Hence the popularity of mo-
toring.
Since the summer Of 1914, when Europe
was plunged into war. thousands of us who
had formerly been enthusiasts over touring
IN the Old World have had to confine our
travel to points of interest in this country.
AS a rule. we have profited by the change,
and at the same time we have enjoyed II.
II has given us a more wholesome respect
for Americas natural grandeur 1t has
brought us closer to our neighbors In other
States 1t has broadened our minds and
made better American citizens out of every
one of us.
To travel by automobile Is to learn--if
the traveller Is at all observing. And, OF
course the average person is observing.
Therefore the extent of new information
which is being gathered every day in the
year by motorists who are touring up and
down and across the country is enormous
In its volume. postgraduate course in
education might well be taken in Il motor
car Three months of il would accomplish
more than year at some of our leading
institutions of learning.
see America First and See 1t in Mo-
torcar," Is an admirable slogan, and II Is
applicable to every automobile owner and
prospective owner in the United States The
more we learn about our country, the better
will we understand its problems it's people
and its advantages. In n way, our country
Is like our business Its ultimate success
rests largely on the attention and support
we give It. To know America is to love it.
1t is human that we should support and
defend that which we love. consequently
the motorCar has been of much Significance
in making stanch Americans out Of casual
tourists