New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-05-06
Bv SAMUEL HOPKINS ADAMS

New Orleans, La. April 30.-Ihree influences unite to
maintain local advertising decent basis One Dr. Oscar
Dovng President the State Board Of Health Another The
New Orleans Item The found the united endeavor
the part the best merchants keep the city clear OF mercantile
frauds endeavo which man itself partly through their own
oeanzation but chiefly through the agency of the Advertising
Club Each of these influences works along its
own individual line They all have the ultimate aim thanks
to them fake advertiser has rather uncertain time of it.
locally He still exists in sundy manifestations But his hot
grddle sort of life
If may borrow of aweness for application to a
strictly legal procedure Dr. Bowling the direct aconist
local field Among public health workers he has national
reputation the foremost quackgh holding official med
cal position country The manufacturers Of that dubious
boon omanhood Wine of Cadu have libel suit of almost
Tribune magnitude against him. which, however they not
pressing trial with undue haste Various other patent med
have threatened him. and eyed to get him out OF Office
but without success When the Louisiana advertising law
enacted he seized upon his fight Working
conjunction with the Shreveport AID Club he arrested the
lac agent there In New Orleans he warrant for the
local purvcyor an outrageous fake called Vatas 1t
teresng fact by the way that the State District Attorney not
moving bring this trial though two and half
since the arrest made While Dr. Downgs activities
fined to the and harmful class of fake advertisers the
quas nevertheless his influence throughout the entire
field. As one of the local vigilance committee put it:
bowling has shown that the law there to be used when
need it..
What Dr. Bowling does official toward educating the
public The New Orleans Item does institution In broad
local survey such this there treat adequately the
campaign for clean advertising which The Item has made and
made successfully subsequent article will be devoted to that
1t enough say here that the United States
(and do not except The bune) conscientious
guardianship advertising columns Furthermore The Item
is always ready to fight for its principles
In comparison the other papers make rather showing
Still manifest earlier standards and
they are BY no means in the Glass; ranking for example far
above such mediums The Atlanta Constitution and The Atlanta
Journal Neither of them accepts venerea cures weak
hood estoraves consumption quakery The States owned
hardly be accounted foe of the medicines
publishes the advertisements of Lydia f Pnkham Dufys Malt
Mhskey-recommendcd a preventive of pneumonial-Nux
ated Iron S S S, Mays Fit Cure Peruna Swamp Root and Of
course the famous Wine of Cardui Also his paper in the face
of the scahng exposure by the Associated Advertising Clubs Of
the World help wheedc its readers into investing in
Ford Tractor stock.
Not so its competitor The TmesPicayune 1t didn't pubsh
the Ford lure Scrutiny of its files leads believe that
it 90 per clean financial advertising So much
cannot be medical 1t swallows Cat the usual ates)
Swamp Root Warmers Kidney and Liver Remedy Peruna s. S.
Anti Kamna Nuxaed ron and several others of the notorious
class Worse than that permits the quack Mayr recommend
his somachic connection for cancer Herein however suspect
that willy Mayr cunnngy injected claim small which
passed undetected and passed only because undeteced
find other in The mePcayune their equals
in wickedncss, the consumption
AS in several other cities which have visited n New
Orleans the mercantile standards of advertising the whole
superior the journalistic always excepting The Item The quc
ton of comparative price and value advertising has been
Of earnest concern to mercantile year
ago the Advertising Club of New Orleans listened thoughtful
and able address by the advertising of the d. H. Holmes
Company large and high class department which he
strongly scouncnanced the quotation Of value claims made
the public Value he argued indefinite ndeemnate and
labuay mr. RdordS mSdnenSt cal defi i
bills or eght beg their pardon @
which his institution dollar Goods bills for eight dol