The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1917-10-18
THE TAP OF The BELL
WHISTLES AND BELLS AN.
NOUNCE BEGINNING OF BOND
SELLING CAMPAIGN.

AT 8 o'clock this morning every
bell and whistle in Madison which
could make a noise announced that
the drive for the second Liberty loan
bond sale was on. Committees were
all cooked and primed, standing
ready to issue forth to the work at
the sound of the signal-had the
weather been less inclement they
would have undoubtedly forgotten
headgear in the rush. But they were
all prepared with headgear as we'll as
certain information regarding the
character of securities they were
about to sell.
. The sale of this issue of bonds is
attended with better organization
than was the last one. The central
management of the reserve banks
have the matter better in hand, the
district reserve boards are better in
formed and better equipped to care
for both the returns and for the in
structions of the boards in the coun-
ties and districts under their direc-
ton. The local board themselves
have taken hold of the matter with
greater confidence, due TO better in
formation and organization. The
success in placing the last issue con-
tributes to this feeling, aided largely
by the larger knowledge of the Sc
curities themselves by the people.
Reports from other cities indicate
that this issue is selling better than
did the other, probably from a com
bination of all these reasons.
Special instructions are given to
soliciting committees for these bonds
that they shall use consideration and
care in craftsmanship, and insistent
opportunities are not looked upon
with favor. They are to try to sell
them, of course, and will use all the
arguments to do so. But in this sale,
for instance, they will not call the
prospective customers attention to
the amount of money he has lying
idle in a bank, nor how much he
could raise for this purpose by selling
his lows or automobile.
In this campaign for the sale of
bonds the government has furnished
two blanks. One is for the customer
to fill, applying for the bond. The
other is to be filled out by the solic-
itor, advising the central offices of
the reason for the persons not buy
ing, and something of his personal
standing.
The city of Madison is divided in
to four districts, as was announced
yesterday. and a soliciting committee
is appointed to canyass each district.
The result of each days work will be
4 n nnnnnnnA 80 nnrush1a ord 80 4hn m~l
of the campaign all names of sub
scribers will be published. 1t is urg-
ed that each community. and each
person of the community, take all of
these bonds they can digest. The
ready methods of transferring them
make them safe investments. They
are as negotiable as a treasury note
or certificate of the same denomina-
ton, with the added attraction of
drawing interest without the holder
making any transaction with a bank.
And, unlike a time certificate of de-
posit, they are Immediately available
for transfer.
1t has not been the good fortune of
most of us to own United States
bonds. We are o familiar with
lnen, OF any OIneT KIM. lneSe
bonds are of all denominations. and
are registered or non-registered. The
registered bonds have no coupons at
tached, the interest being sent direct
ly to the registrant from the treas
ury. The others bear coupons which
are worth their face at any bank
when they are due. The further sim
ilarity to currency is the fact that
they are printed on paper like what
is used for currency. 1t has the fine
silk fibers interviewer in the paper,
guarding against counterfeit. Their
~desirability of this form of security is
illustrated by the fact that in some
places they have adopted the slogan
OF Beat the solicitor to it." and have
raised their apportionment.