The Hood River glacier. (Hood River, Or.) 1889-1933, 1917-03-15

possible grade, and | believe that the
results will be proportionate to the ex-
cellence of the methods employed. The
most critical members of our staff are
all agreed that we never had a finer
color advertisement in The Literary
Digest.
The editor of The Fruitman's Guide,
in its. issue of October 7th, under a
caption. "SEALDSWEET- -SU NKIST
-SKOOKUM," devoting a page to an
article on publicity, said:
Trademark and advertising are
the two most valuable public SER
wants in business today. Their
whole tendency is to raise qualities
| and standardize them while reduc-
ing prices and stabilizing them"
Here is SKOOKUM placed in COM
pany with the biggest advertised
things of the year, and Gaping this
compliment statement, and an expert
statement, that goes right home to the
fruit grower, for it is written right
under the very bottom foundation Of
the SK0OKUM propaganda. Wise
words, these, that growersswill do well
to think over!
Right here, too, must revert to the
Literay Digest, for had almost over
looked that in special .grocers' num-
ber of this publication the editor
showed an engraving of box Of
SKOOHUM apples in company with
such articles as Kellogg's Corn Flakes,
Dromedary Dates and Cocoanut, Lib
by's Olives, etc. SKOOKUM again
recognized as one of the upper ten"
among those scarce few who have
climbed to the summit of Mount Top
most Publicity.
i | can show you now compliment,
true left-handed one, but fine COM
pliment just the same, the way look
at it. The Bigalow Fruit Company of
Cleveland, Ohio, in its letter of No
vember 16, 1916, shows up to nicely
that the SKOOKUM plan is absolutely
a strong, paying, necessary plan.
1--WE note all that you say re-
garding the SKOOKUM DEAL"
writes the Bigalow Company.
Then referring to the fact't that they
had not bought SKOOKUMS very
heavily this year, and also to local
advertiZing plans, they continue;
1--WE figure that as far as we are
concerned SKOOKUM advertising
in our local daily papers is what
would help us out most. OF
/ COURSE, If WE HAD ONLY
KNOWN EARLY ENOUGH JUST
HOW THE BOX APPLE DEAL
TnIAC COMM A
OR TURN OUT, WE COULD
HAVE TAKEN ON A GREAT
MANY CARS OF YOUR BRAND,
which so far have been very satis-
factory. We believe that you are
on the right track in this deal and
certainly hope you will keep boost
ing this brand and that we shall
have the pleasure of handling it
right along in the future.
This letter tells us, too, how import
ant it is to survey the field and be wise
as to the future, as to what the mar
ket is going to do IL the Bigalow
Company chad only known early
enough there is lot to that! But
it is very satisfactory to us to know
that this important concern endorses
our plan, and inferentially intimates it
will get in it bigger next time.
In the following letter from the su-
perintendent of dining cars of the At
lantic Coast Line R. R. Co., whose
headquarters are at Washington, D.
tC., is evidence which anyone might
classify under quality evidence :"
Referring to your letter of No
vember 25, it gives me pleasure to
advise that we are listing Deli
cious table apples on our menu
cards, and that We also use the
Winesap at present for cooking
Il purposes. They are proving ex-
cellent and are giving us satisfac-
tory results F"
The following is a letter from the
Superintendent of Dining cars of the
Deleware-Lackawanna & Western R.
R. ("Phoebe Snowy with headouar
ters at Hoboken, N. j.:
Replying to your communication
| OF the 10th inst, relative to use of
/ SKOOKUM apples on the various
Eastern Railroad systems, would
advise you that we have featured
them on our menus for several
weeks past, as you will note from
menu attached. "
The following is letter from F. W.
Getty, Superintendent of Sleeping.
Dining and Parlor Car Dept, C. Nj. &
st. P. r. R., Nov. 14th:
| This will serve to acknowledge
yours of the 10th instant and in re-
ply thereto, beg to advise that we
have been and will continue to fea-