Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-01-02
6-ST0RY BUILDING
FOR TULSA STORE
Scott tt-Halliburton-Abbott Com
pany to Have Handsome
Home at Fifth and Main.
ANNOUNCE PLAN AT BANQUET 7
Structure to Be Erected in
Seven Months; John New
bern Talks to Employees.

A now six-storv building. to he oc
cupied exclusively bv the Scott-IIalli-
burton 4 bbott company, will be erect
ed upon a site Il the intersection OF
Main and Fifth within the next seven
months. according 10 l.. r.. Abbott in
an address before the employees OF tho
Scott-IIalliburtOn Abbott company at
banquet last night IN a private
dining room Of the Hotel Tulsa.
According to Mr. Abbott. the build
ing. which already has been designed,
and for which the contract will be let
within the next week. will be one of
the most modern and up-to-date de-
partment store buildings in the entire
southwest. 1t viii cost approximately
S125.0O0 and will he constructed ot
reinforced concrete with n brick We
neor facing. 1t will he ready for oc-
cupancy by the 18th of July and will
be erected by r NJ. MaFarln. thrJ W
a. Reynolds as agent.
Abbott Toastmastcr.
Mr.. Abbott, as one Of the owners or
the store, acted as POSTMASTER, and
after welcoming the guests. which in
cIuded several representatives, of the
oklahoma City store, presented {. +.
Hawkins of the Tulsa store who spoke
briefly upon "Our Appreciation.
Harry Hudson Of The World adver-
tising department then spoke upon
Lines of Least Resistance" which
finally swung around to the advertis
ing space sellers idea of a live ready
to-wear store in which the ideal eX-
ample was to be found in the Scott
Halliburton store.
a. B. Weitz of the Democrat was
the next speaker and after a few
complimentary remarks directed az
the policy and management of the
local store, introduced the principal
speaker of the evening. John w. New
bern of Oklahoma city, director OF
publicity for the firm, 1t was follow
ing the address by Mr. Newbern that
Mr.. Abbott announced the plans for
the new store building.
Ncwbcrn Talks.
Mr. Newbern. who is recognized as
one of the leading advertising men or
the southwest and close student of
the business which he has done much
to develop in oklahoma, paid special
attention In his remarks to the news
papers as a medium of bringing pros
pective customers to the store, after
which, he said, the organization AMI
efficiency of the sales force held the
fate of the store in their hands.
Mr.. Newbern said I'm part:
After studying the question of ad-
vertising and selling from every pos
sibie viewpoint, | am thoroly con-
yinced, ladies and gentlemen, that the
greatest ally of the advertiser no
matter whether he is national ad'
vertiser or "A retailer, is the retail
salesman or saleswoman. Therefore,
advertising and selling should be
made co-ordinate; that Is, placed in
harmonious relations.
'"rhe Associated Advertising Clubs
of the World recognizing this fact,
have inaugurated "A movement to
establish an international sales divi-
sion, to be composed of sales divisions
OF the various advertising clubs af-
filiated with the associate clubs. And
I'm this connection, let me say that L
hope the day is not far distant when
you will have an advertising club in
Tulsa. | have had the question up
with my friend, A. b. Weltz of the
Democrat, for some time and | sin
cerely hope that such an organiZa-
ton will soon be formed in this splen- |
did city.
"If it is true, then. that advertising
and selling are twins. there should
be teamwork or the highest order /
between every department head and
Vlhe advertising department, and this
. eamwork should extend to every |
nook and corner Of the establishment. |
And since ! am addressing the Scott |
Halliburton'Abbott companys staff, |
let me be specific and make this talk !
apply to our own fireplace 1t is
hardly necessary for me to remind |
you that teamwork is necessary in all
lines of endeavor such as great mill !
cary movements, missionary endeav-
ors, financial transactions and our
own great American sport. baseball. |
Goes Into Question.
proceeding upon the idea that ad-
vertising alone does not necessarily |
sell the goods, let us get at the foun- |
dation of this relation between adver- |
tising and selling and find out, first |
of all. what advertising really accom-
plishes Any advertising man who
knows his business will tell you that |
advertising attracts attention, arouses |
CONTINUED on PAGE TWO