Keowee courier. [volume] (Pickens Court House, S.C.) 1849-current, 1917-12-12
WHEN ADVERTISING PAYS.

We recently received the following
letter from an advertiser in the city
OF Greenvillc who has been using the
columns OF The Courier far several
years.-with what degree Of satisfac-
tory results we leave to the intelli-
gent reader to judge by the letter
quoted. DR.. Odom, the writer, is the
head OF one Of the best-known firms
in the State, and we take 1t that he
is competent Judge Of the value Of
advert !sing. for his company does
extensive advertising in the several
counties Of the South Carolina Pied
mont. Dr.. Odom says:
"Grcenville, S. c., Nov. 8. 1917.
"Proprietors Kcowec Courier, Wal
halla. S. C.-Dcar Sirs: We submit
ted to six weekly county papers in
the Piedmont section, the same ad.
that YOU are now carrying in your
paper weekly, and it gives me pleas
urc to say that youf>set-up is by far
the most satisfactory and business
getting from. the standpoint Of ap-
pearancc, Of them all.
81 am fully convinced that such
service as this is what has built up
for your paper the reputation Of be-
ing one OF the best county papers in
South Carolina.
'lt is a pleasure to do business
with business people who take both
pleasure and pride in giving their
customers good service.
"Yours very truly,
'The Globe Optical e. Mfg. Co.
"a. A. Odom, President"
TO say that The Courier appreci-
ates this letter is to but half state
the case. Too many advertisers pay
but slight attention to their adver-
tisements and show but little appre-
citation Of the endeavors Of the news
papers carrying their ads. The re-
suit Is indifference at both ends Of the
line. with not infrequent total lack
Of value to the advertising carried.
We recall the statement of man
VINO once came to us to advertise for
him something he wanted to get rid
OF because ii was no good" He had
given it thorough trial, he said, and
the article was found to be worthless.
Therefore he sought newspaper space
to help him UNLOAD" on some neigh
>or. TOO many people mistake the
object Of advertising, and it has been
the policy OF The Courier always to
present to its readers through its
advertising columns worthy business
men and firms, goods and articles Of
merit and worth. 1t was to this end
that we wrote out and submitted to
the man who wanted to UNLOAD" on
his neishbor an advertisement some
thing like this:
"FOR SAIIi-A practically new
------------ --------------: in perfect running
order; thoroughly tested and found
absolutely worthless; owner
"stuck' when he bought; wants
to "stick" somebody else. Will
taNe half price for it; dear at any
price. Apply to ----.------------."
This little ad. never appeared, >of
course. This man had something
that could not be sold if the truth
were told about it, 1t might have
been ''unloaded" on some one if we
had been willing to print some false
statements. but the man who sold it
would have been injured, as would
also the reputation Of The Courier.
DR.. Odom, Of The Globe Optical
Company, Of Greenville. has built up
a business on merit and service. He
has made reputation for his spe-
cially ground lenses for glasses and
&pectacles. We say it frankly that
he doesn't have to advertise to tell
the people Of this section Of the State
that his glass are good, worth what
he charges for them, and that If there
IS any reason why purchase from
his place Is not altogether satisfac-
tory, the customer has but to make
the fact known to receive the, proper
adjustment. These facts~are known