The review. [volume] (High Point, N.C.) 1908-19??, 1917-09-06
UNCLE SAM TAKES
KEEN |NTERFS1IN A.
1917 APPLE CROP
Our Big Fruit Harvest Must D,
Used to Help Save Wheat
and Meat for Allies.
FOOD ADMINISTRATION Pr ANA
"consumer Campaign" Throucbou
Land to Aid in Home consumrti. VIC
During Autumn, Winter and
Spring of Next Year.

uncle Sam takes the keenest into.
est in this years apple crop. For W.
trult must be used to help save wheat
and meats for our allies.
The food administration is nl,nr,u
consumer campaign of nuhlioitS
throughout the country.
This years apple crop calls for T..
telligent handling. The latest govern
ment reports indicate a crop of ahon.
19O,OOO,OOO bushels. That is q Et+1o
below normal. Good prices are assured
for all honestly packed, first ouolitu
apples, and also for honestly nacEoS
selected second grades, which govoru
ment experts say can be put into stor
age. When the crop is big it does MT
pay to store second grades, but tbiS
year, despite the fact that we cannot
ship our usual 100000 barrels Of an
pies abroad, because shipping space is
precious, we should be able to get fair
prices for all good apples at home
Careless packing of poor o15litv
fruit has always been one of the chief
causes of market instability and IN.
satisfactory prices to the growers
This year the whole apple industry Is
cooperating to remove this market
handicap. There has never been an
apple year such as this one is going TO
be. Growers have never been able 70
get together and engage and finance
national educational campaign
among consumers to increase apple
consumption. This year the situation
makes it necessary for the United
States government, through the food
administration, to conduct a conSum.
er's campaign of publicity on behalf of
the apple. This campaign will begin
while the crop is being sent to market
and will probably continue until the
last apple is eaten up late next spring
So the grower has three great incen-
tives for grading, packing and storing
this crop with especial care.
1. It is a good crop and calls for
care.
2. The government will encourage
apple eating and apple storage and
will discourage speculation that raises
the price abnormally.
3. We must eat up at home more
than two million barrels of apples,
which would ordinarily be exported.
To get the best of the crop to the
in prime condition it must be
picked carefully at the time of ma
turity and promptly cooled in tenn
pOrary storage, and then skillfully
graded and packed. SecOnd-grade
fruit should not go into barrels or
boxes. If it cannot be marketed In
bulk in nearby consuming centers,
then it should be worked up into BY
products along with the culls.
There has been a gratifying I'M
prOvement in apple marketing the past
two or three years. Western apples
are boxed to strictly honest Standards
by the great cooperative growers or
CARNATIONS in Washington, Oregon
Idaho and Colorado. Inc
eastern barrel apple has also been
improved in New YORK
and other states. Because apples are
honestly packed and give the best pos
sible value for the money, there IS al
Increase in the consumer demand. ne
tail merchants who were formerly d.
most afraid to buy apples in DarrelS
because they were not sure OF getIlnS
values for their money
are now buying freely and In conn'
1ence. This good work makes IL po',
sible for the government to 60 turtnei
and encourage the use of apples d.
food measure.
Because the bulk of the crop VIII NC
picked by volunteer workers this ye@i'
and put into common storage untll 'nI
grower can find time to grade anu
pack, there will be an opportunity
give closer personal attention 10 w
grading and packing than might De 'L'
case if the crop were handled aS -
peace times. For the grower VINO w
'ires instructions in apple packing ~
of agriculture at was
Ngton has information in Duli01
orm. These bulletins can be sec0i.
rec by writing to the deparIme-
Growers will do we'll to obtain ~"
:opies for their pickers and packers