New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-12-02
Bv Richard II. Lee

IT, strength of the well and favoaby known Hercules IS
+bi,aL The strength of the Hercules tire is no less
Jrv Can be that this the thought in the mind OF
Il who selected the name for the Hercules Tire Com
~, Then too you will remember that the ancient Hercules
r1aed with having thrown the Cretan bull
The Hercules Tire Company has store in the Hearst
Ii ~ 1789 Broadway New York City and another at =
LIZ. Street Newark ~ J. They operate the Star lire Com
IN Philadelphia and time operated the Hercules store
chicago They advertise and sell an automobile tire at about
II The price charged for standard makes and they guarantee
% m 70 nun four thousand miles. Why they stop at 1000
open question They could just safely not to say
probably have made their alleged guarantee reAo i'S ~
miles IL, ,,
us tire paying the apparently reasonable price OF SZoo
~ n. same The tire but twenty-five miles BY this time
M on of the tire ordinarily called the tread had disappeared
and pecy good tube had been ruined Mr. Marcus
J the tire back to the Hercules people and bumped into the
lind Of policy that might be expected from selling cut
,, tires bearing fourhousand mile guarantee hey INSISTED
that the tire had least twenty-five hundred miles and
H.. best offer of adjustment made Mr. Marcus that OF selling
him another tire Of the kind for So.
F. Bee a New Jersey motorst writes as follows; Inc
Y,s, Tire Company 2ll Hasey Street, Newark N j. have
advertised through the mails and by alurng window display
automobile tires Of the heavy at about halt the price
standard tires Their guarantee as to mileage would ao one
t about four thousand miles although this is $3.50 miles
too high by actual experience recently purchased two -
tires for s24 their guarantee, believing that If obtained
,roe Of asking any adjustment One OF these tires blew out
al the seventh mile and the other exceeded its spots
10 such an extent that removed at the sxty-thrd mile TO
save the inner tube This experience sufficient to satisfy my
desire reduce the Of tire mileage by OF tire bargans
but was still anxious learn the attitude OF this concern when
they knew OF the behavior OF these two tires therefore re-
armed to their store the following day and stated the facts
was informed that the trouble experienced had happened to
purchasers of standard tires but unusual with their tres and
although no guarantee had been given they would replace
d. tres with two of the type for $3.50 although
this would loss Of 81 per tire tor them !, a.
D. lo(1 Ei,lt Street Ork
biased 30 3z for 1915. 1t approximately but one
n of the guaranteed distance He offered tire of
WseT n Poakov 81 Nassau Street New York City, found
he rubber peeng the fabric the end of forty miles and
Il. tire went up at one hundred and forty miles Mr. Poakov
reported the matter the Hercules people and their
md that another had been substituted for the Hercules
ire originally purchased
Two Testimonials That Lacked Appreciation
William Pursel of Gnadenhuten, Ohio. purchased Her
es tire at the Hercules store the Hearst Building and sixty
niles sfced to tell the tale Mr. Purse demanded
sabe adjustment His demand received Hercules treatment
50 he bulded sign which read: Have look Hercules tire
mes To this he attached the tire and proceeded 10
parade with his exhibit before the Hercules store
Mr. W. F. Franks of 3 Hasey Street Newark ~ j. bought
tire at the Newark branch of the Hercules ire Company Tor
De tire blew out completely Mr. Frank able to get sat
Rton from the Hercules people he placed the tire on the
of his car accompanied by sign reading Hercules tire
blew miles usage Then he drove the Car IN ron
dhe Hercules store in Newark He did this every day tor week
he Hercules people complained and Franks was told by ponce
move on but he stayed Then he arrested lhen
arrested again Then they arrested him third tune ana
he result Of the activity of the police force an exPana
by Franks and reprmand for the officer from the Judge
Franks somewhat startling though emInenty ai sue
that the Hercules Company equip the belonging to
judge with Hercules tires and he said they ran over twenty
Eemes he would drop his complaint and pay tor the SET OF
the Judges car but the Hercules people apparently lacked
confidence in product for they failed to accept this opPo
Unity establish its merit They did, however return Nf
Franks money. ,
So The Tribune bought tire from the Hercules Company
We hated to do it 1t hardly appeared be worth the money
we soed The interior fabric seasoned to dark brow"
and the rubber tread appeared have been smeaIed upon
he exterior with a rove. 1t OF the skid variety AZ
places the nonkid had apparently kidded in the making IL was
soft pudey The bead seemed to incline inward as hough
the side wall was not giving proper support 1t wabbed wheh
it from the floor, and when put down again II
assumed the contour of an egg But the price quoted was the
regular Hercules price and the product the Hercules product
twas mysterious looking affair and il did nothing else II
Excited our curiosity the point OF wonder as to Just what par
ae affection could make period in its career LOOK
sbadly as that
Dissection Uncovers Deception
We repaired to convenient spot where we dissected the
% and bit by bit revealed the facts that make
sole the sale of the famous Hercules tire guaranteed Tor 4ooV
of AT the allcSeo