The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1917-10-04
CARRY youn OWN BUNDLES.

-
Already there he's been n hearty
and hearteninr response to h cal
OF the Council o. National Defense for
the elimination Of enc great. country
wide economic waste by reforming
the delivery system OF the country
says Elizabeth Batten. writing in the
September number Of The Forecast
From Instances cited by Miss Bptter
Il appears Thai housewives and mereha
ants % The country are rapidly com
inc to an agreement profitable q
both that win retain M sometimes
necessary convenience OF delivery
while distributing the burden OF cost
where Il belongs, and reducing the Ut
necessary and extravagant abuse Of
the privilege which IL almost universal
and Of daily occurrence
IN OAK Park. Illinois. for example.
a large grocery store hes tried out
thoroughly a system Of charging for
delh.eries ard find It satisfactory Il
dealer aud buyer A material reduc-
ton In prices could be shown. while
n nrsi class. efficient delivery sys'
TEN was maintained-on a basis oil
two deliveries over each rout pei
day. and no special deliveries. .
While the Number OF delivery stops
- much decreased. the amount delN'
cred is greatly increased; also. willis
the store gets n smaller percentage OF
gross profit ON the goods It sells. Il u
relieved OF a burden of cost which
formerly tool a large share OF TN
hlgher percentage Of profits; so thai
the actual net profit is not smaller
ecaus OF the lower p~rices."
In Pennsylvania also the schem'
has been tried out by a strong chais
OF stores dealing In fruit and vese.
tables. The plan Is 10 require the Gus
toner to pay ten cents for each de.
livery. whether II Is two orange ol
two baskets OF potatoes. Then, th'
greatest possible benefit from fluctu.
ntions in market price is allowed th'
customer. while the profit rate Is cal
sulated upon the basis Of n reduction
Of \ 10 10 per cent.
by these means. those forced 4
exercise the strictest economy. regard
less OF convenience. can obtain thu
lowest prices: the thrifty can profit b;
them whenever they ere able to aarrS
hore the purchase. but are not oh
iiged 10 do this under all circum'
stances. while the cost OF delivery y
borne by those who get the service
and not unfortunately BIZ Oh wh'
purchase IT the store.
This arrangement has been founS
20 have q direct favorable effect OF
n amount Of Individual orders. Tn
customer who pays ten cents for a de
livery naturally does not want 10 pa
that amount on a twenty-cent sale
so she buys more at one time, makini
the expense OF delivery proportlonatell
lower. According 10 a member o
The firm. in one day before the aboli
ton Of she free delivery system VI
sent loo orders TO houses from on
store. while on a corresponding das
after charging for delivery. the nun
Der was ~nincty-seyen a reduction o
more than ten-eleyenlhs. Yet th
total volume of sales was not dimin
ished."
In Philadelphia ninety women.s ot
E~anizauons after considering the mat
tcr-and Philadelphia Is a leadil
spirit IN the new campaign-reccm
mended that ail food dealers have
reduced Nat rate for an food and tina
they should eharFe al the rate of
per cent extra for deliveries % th
house. Soliciting Of orders would ats
DE stopped.
Perhaps the most interesting deyol
opment ~ the campaign are thos
showing how expensive the old-fasl
toned free delivery system b.. lnve'
tigation AZ Washington, D. o. di
closed tho fact that f0r the family q
five delivery yearly cos $40. q
about $40 per person Moreover, ~
retailers whose annual gross receipt
totalied t22.s2s i02 estimated the 20.
Of their delivery systems az sZot75 IS
or G.2 per cent Of their total SAFE
This Is more than many large estat
lishments pay for ADVERTISING.
The solution Of the whole problem
the article continue, b. the simpI
common sense plan n one delivery
dav over each route. ~ no apecl'
dellyeries. Patriotism Will have