The evening leader. (Tarpon Springs, Fla.) 191?-19??, 1917-03-26
HOW To BRING
BIG INDUSTRIES
INTO THE SOUTH

rfo" large number of comma.
ne clal organizations in the so,t,
re viewed letters in reply to our racon+
IN query as to how many commero;.,
g carnations had aggressivelv so,,as+
interest Henry Ford and Other H.;
automobile concerns in build;,'
i, - amen plants in the south. Thaas
, ,as ,rs all speak of the lengthy cor
aespondence which they+le csr VII
bnt WIN sne automobile manufacturers
a uut we have not as yet received sn'
VIII Inene from any organizatio,
mn,ch told of vigorous personal w.
VIII, WIN the automobile people 70 ;na OlN
lettar. 20 locate in the South. All the e
pS1ers 1hat might be written in a vear i
~, WI not accomplish the desired resnlt +
thn ,ess 1hese letters are followed as IN n
sne case OF Paducah, to which we ho,, III II
are en.ly referred, by vigorous. ae- Il
slesslVe, personal work. 10
oth - me manufacturers Record, or an :,
o.nef business organization cor+e anE or
ca itself in its efforts to eet b,,a; en' 81
WIN sitting down and writing let's az
~. ~ 4aanul acturers or other prospective bo
as'oinefs' bankruptcy would soon in,
'S'ie IL In the face. In these davs - sal
man expects to do businacs ~ ,
. = is true of the individual is tr,,o tai,
= Guy seeking industries) he must Ak
al.er 1t through able, accrAd;to ! on
~ e,sentatlves, who, month &c. is {
o'' IN and and year after year, stick At one
e Joo until finally they make an "a a. A
I . ana 90 business. If the pod, all
II people had been content 70 s;+ exec
~h and write letters to Detroit mo. 81 fnso
red the cut never would have Sc requ
.e gu the enterprises which thew bavs of Il
.snas, Drought to their town bv the ons;
soma. soma work in Detroit of lesdi 1, cree
ducah men. ieaulng gee
The r.iIua, Color
,nerci.1 INDUSTRIAL agent OF lodge
fo11 organization which does years
+; toriow Its letter writing and sd ple 3
y, campaign with personal Years
X VIII never get very far - ma snrin
an essoat.a, using is one wise step the N
! = essential = ane. but it cannot. III -.
re the nee n ss9sasss but who fail to 10l
personal touch with prospective 1T
omer, will never get very far in Ii
: campaign. The letters are taken u
ely as perfunctory matter and
answered in the same way. They
lot get down to the heart of the
ect, and they are not considered
the prospective customer in any
light as would be personal visit Ielegr
It once, but if needs be dozens of row
S, to interest the manufacturer to
tie in the south. The Manufacture
Record has many valued customers Gre
l whom its representatives called glance
after time for years before thew otto n
e any real impression, but, never of the
they kept on and intel the Ii
1tly presented the growing wealth es by
the south and the opportunity the Or
III it presents for northern and or-elee
;ern concerns to do business here ial Gil
il railroads and commercial organ trlotls
ions go after Northern investors of the
the same sort of tireless energy arose
nen of the highest character, thor Stripe
1ly acquainted with the subjects quentl
are discussing, these organiza- appla,
5 will never produce large results. and di
these men can not do this unless Wilson
led financially and in every other "To
by the railroads and the organiza- son,
5 employing them.-Manufactu WASH
Record. 9Th