Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-06-30
Studebaker Models Will
Not Change This Year


r. I. Hodgkins, sales manager of
the Stndebaker Corporation, is
authority for the statement that
Studebaker does not contemplate a
change in models this year. In MAX
ing public this information Mr..
Hodgkins says: In our opinion
Studebaker engineers have reached a
point of near perfection in the Series
Is cars. Our engineers have been
concentrating on the one basic de-
sign now for the past four years and
have, naturally enough, been able to
constantly improve. and refine our
product. They have taken advantage
of the splendid opportunity to OBJ
serve the performance of 100000
Studebaker cars in the hands of
owenrs, in every part of the world,
and through this experience of ac-
tual service the Series IS Studebaker
cars have been evolved. Personally
believe that our engineers have given
us one of the best cars in the world,
regardless of price. There's really no
good reason why we should ann
ounce new models at this time, in
fact I can say definiteiy there will be
no change in models this year.
Prospective buyers OF motor car
purchase a Studebaker car now with
the assurance that no sudden change
in models will discount or depreciate-
the value of their purchase.
Each day our sales reports from
all over the country continue to show
that the motorcar buying public is
quick to recognize, and always to
give its support to an honest, we'll
made product, the value and service
of which have been proven in actual
performance. The increased cost of
materials and labor may force us to
make an advance in prices most any
time but, even at an increase, feel
that the public will still be getting
the best buy" for the money. Due
to tremendous stocks of materials
on hand, purchased before the rapid
upward trend of prices, Studebaker
has been able to sell its cars at the
prices that are hunureds of dollars
less than other cars that give as
much.
Upon my recent trip throughout
the Middle West interviewed many
dealers and found everyone of them'
enthusiastic about the prospects for
sales to farmers this year. I have
never been so impressed with the
prosperity of the farn. II as / was on
this last tour through the bread
basket of the world" They have not
had too much rain out there and, ap-
parently, weather conditions are
ideal. 1 have never seen such a won
derful stand of corn as there is in
Iowa to-day, and as a former Iowan
I took more than passing interest in
the country through which l trav-
eled.
II remember whefs an Iowa far
mer was highly satisred if he re-
ceived $40 for three siogs, so you
can imagine my surprise when l
actually witnessed a farmer out
there have so much money that it is
literally sticking out or the windows
And within the next sixty days L
look for an unprecedented demand
for medium priced automobiles from
this territory. If Iowa and the
Middle Western territory has no
weather set-backs there will be the
greatest automobile shortage this
year that the industry has ever seen.
with enough farm products be-
tween North Dakota and New Or
leans to feed the entire world, and
with the automobile becoming more
of a necessity to the farmer each day,
and the prominent part the automo-
bile is playing in the business world
the ''saturation point" to my mind is
long ways off.