Arizona republican., 1917-03-25
Quarter Century of Hard
 Work to Culminate with Building Second to None in Southwest in Perfection

After quarter of a century's steady growth. the Boston store Of Phoenix is preparing to erect one Of the largest department store build ings in the southwest. Il will be commodious and designed especially to accommodate a growing business ' of the nature of the Boston store.
 The present building at East Wash lngton and Second street is much too small to accommodate the goods and patronage of the store. The floor space has been encroached upon with goods to handle the trade that there is now not an inch that can be spared for more goods
 The erection of a new building was considered imperative by Ike Dia- mond, proprietor of the Boston store, some time ago. The business had al-- most burst the walls of the present structure, although it is by no means small store. Therefore, MT Dia- mond fitted the idea to action, with the result that plans were drawn for modern department store. Work upon 1t will begin within a short time and the building will be finish ed for occupancy by fll, according to the terms of the contract
 The Boston store opened for busi- ness twenty-five years ago, ana grew steadily with Phoenix. Iii 1908, MT Diamond moved the store to it's pre- sent quarters at East Washington and Second streets At that time it was among the largest stores in the city, but even so the floor space soon began to be cramped. Nine years Of steady growth of business in this building has made in far inadequate
 The new department store will be erected on the site of the present Boston store The goods will be re- moved to temporary quarters else where in the city, where business will be carried on without interruption until the new store is ready for oc- cunaney in the fall.
 E. c. Carter, manager of the Bos- ton store. said yesterday that the same lines would oe carried in the new building that gre now being car ried, but that several new depart ments would be added. One of these will be an innovation in Arizona, in the form Of an economy basement Here bargains will be found This basement will be the last word in department store basements, equall- ing anything of the kind in the country. I. will be large, well ven- tilatted and lighted 1t will be day lighted at that. The plans of the DulQn1S provide TOT perfect HE'LL ing effect. In fact, nothing has been overlooked in drawing up the plans, and the store will loo mforth as 2 model for others. The plans show that t will he-.Une Of the largest and best arranged department stores ir the country, with an abundance ot floor space. elaborate ard comfortable rest rooms with public phones. writ ing facilities, lavoratories and all other modern ideas that will add to the comfort of patrons of the store
 The building will De 8 credit to the city Of Phoenix It will be a splen- did illustra ton of steady growth of one of the bets and oldest stores iI the Caritol city, a store which has kept abreast of the times and has progressed with Phoenix and all Arizona in a substantial manner, year by year.
 The owners Of the property and the building about to he constructed aTe E. Brady ONeill and Mrs. O'Neill- The building vii be erected along lines suggested by the lessee, MT. Dia- mond All contracts have been clos