River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1917-10-04
STYLE SHOW A
GREAT SUCCESS

The style show, staged in the
Stewart store last Saturday after
noon and evening, proved to be high
ly entertaining as we'll as instructive
to students of the fall styles. Visit
ors were in attendance from all over
the county and gave careful atten-
ton to the details of the arrange
ments for display of the latest
things in dress goods, trimmings,
shoes, ready-to-wear garments, furs,
gloves, etc. 1t is safe to conclude
that the progressiveness Of the
Stewart Mercantile Co. is we'll
known beyond River Falls. Every
department of the. store was dress
ed up" for the occasion, and the
windows gave especial evidence of
artistic ability and careful planning.
Autumnal shades predominated in
the decorations as we'll as in the
goods displayed, and the effect of
the whole was very pleasing.
A tastefully decorated platform,
extending from the balcony to the
middle of the store, was the center of
great attraction. All lovers of beauty
and grace were charmed by the CO.'S
tunes presented. The display
ranged from exquisite party gowns,
tn rough the general utility
garments (including children's coats
and dresses) to the right,up to date
ladies overalls, and as for the
models, we are very sure that the
cities can show no better. 1t may
be mistake, however, to have the
model SO very bewitching as to make
the spectators forget the dress she
is advertising. When little Miss
Stewart, wee lady of three sum-
mers appeared, someone was heard
to remark, well, | may not be a
very good judge of the garment,
but would like to buy the small
grille"
The choice of costumes and adj
justments of them was managed by
Miss Edith Anderson, who did not in
single instance fail to accomplish
perfect display Of an attractive
garment, becomingly worn.
Music was furnished by Prof. and
Mrs. John Howard throughout the
afternoon and evening, and by way
of variety in the style promenade,
Miss Georgia Stewart appeared in
Scotch costume and danced the
Highland Fling. This proved SO
pleasing that the charming young
lady was obliged to repeat the per-
Torrance. The Overall brigade"
was another highly entertaining
feature and we are ready to second
the popular motion in favor of over
alls, in pink and blue, and khaki,
too.
The names Of the ladies who took
part in the promenade, and the cos
tunes they wore, are given below:
Miss Jenson-Burgundy broadcloth
suit, an evening dress Of nile green
taffetta with silver lace and navy
blue afternoon dress.
Miss Scott-Dark green broadcloth
suit, blue and gray satin striped skirt
with gray Georgette blouse to match
and brown velvet motor coat.
Miss Stockman-A/navy blue serge
misses suit, pink taffetta lace com
bination party dress.
Miss Letson-Tan serge coat dress,
brown broadcloth suit and pink taf-
fetta evening dress.
Georgia Stewart-Toque satin,
Georgette afternoon dress, orchid silk
tulle dress, Alice blue pan velvet eve
ming coat and maize satin dress.
Miss Lundt-Toque velour coat, fur
trimmed, navy blue broadcloth suit,
fancy silk skirt with old rose crepe de
chine blouse.
Miss Richards A mixed wool tail
ored suit, maize taffetta evening
dress and a gray satin afternoon
dress.
Miss Watson-Oxford gray tailored
suit, tan trench coat. and a green
velour coat.
Miss Weed-Gray satin Georgette
dress with bead trimming, navy bor-
ella suit, navy serge coat dress.
Marie Johnson-A brick velour coat
with black seal collar, black silk motor
cape, and a toque serge tailored coat
dress.
Mrs. Tubbs-Navy blue gabardine
tailored suit, navy blue and black
combination one-piece dress, and navy