Evening star., 1917-11-12
POUND LOAF Of BREAD
FOR I CENTS DEC. 10
"Cash and Garry" Is the Slogan in
New Regulations to Be Effective
by Presidents Order.

A pound loaf of bread for cents,
cash and carry" is the object of new
regulations Of the bread industry, which
are to become effective December 10 by
order of President Wilson.
The proclamation from the White
House is expected to be issued late to-
the chief executive power to fix prices
it does allow him to put bakers under
license and thus exercise an effective
control over the bread industry At
present loaves may be baked of any
weight, SO long as the baker affixes a
small stamp to each loaf showing its
weight. but under the new regulations
the weights will be standardized
THE bread of the United States is ap-
proximately 40 per cent baked in bak-
cries and 60 per cent in the homes"
says an announcement by the food ad-
ministration. The object of standard
ization Is to reduce the cost of pub
lie baking and distributing bread, to
reduce the waste OF -four and to limit
the use of sugar and lard in the pre-
paration Of bakery bread. By fixing the
weight of bread at one pound minimum
loaf. with one and one-half pound. two.
and four pound loaves, and with a
stabilized price of flour. the present
variables in bread will be largely elimi-
mated and competition will be central
lied upon price.
No Power to Fix Price.
''The administration has no power to
fix the price. There are grocery stores
in many cities whose whole business Is
conducted upon o basis where the con-
sumer pays cash and carries the goods
home. and who conduct their own
bakeries. 1t Is anticipated that a
standard one-pound loaf of baked
from these groceries at about cents.
The other type Of grocers doing busi-
ness upon a credit and delivery basis
must charge more"
Fancy breads will be eliminated, and
the multitude of sizes now produced
ard ingredients. The loaves will have
crease in the middle to permit their
sale in halves. In baking only three
pounds of sugar will be allowed for a
barrel of flour. instead of an average
of six pounds now used. and two
pounds of vegetable oil shortening must
be used instead of six pounds of lard
or OIL The food administration expects
to save l00.000.000 pounds of sugar and
the same amount of lard in this way.
bread. and rolls will be permitted only
II made in standard sizes and of regu-
lation bread dough.
Hopes to Work Reforms.
Through the cooperation of the
baking industry, and also with the
backing of the licensing system. Food
Administrator Hoover hopes to work
reforms In the present method of dis
tribution from wholesale bakeries to
retailers and from retailers to Gus
toners. He will urge grocers., for in
stance, to buy regular quantities of
bread. limiting their purchases to
single bakery instead of buying from
four or five, as at present, and to make
lower charges to customers who pay
cash and carry their good homes than
to those insisting on delivery and
credits.
On the "cash-and- carry" basis he
says. bread can be sold at a profit of
one cent a pound loaf. In addition an
attempt will be made to persuade
wholesale bakeries to sell their prod
uct direct to customers who will pay
cash and carry their purchases.