The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-01-12
Big Smoker at San Carlos
Rouses Enthusiasm in
Movement.
GREAT CAMPAIGN
is LAUNCHED
Prominent Visitors and Off
Gals Emphasize Posi-
bilities in Plan.

Pensacola now knows she believesf
IN Alaflamiss She thought She did |
formerly. But oratory of rare
character, to which Senator Park
Trammell, Of Florida, State Senator
Porter, of Kansas. besides local off
Gals and Officials and prominent
visitors from other sections. con-
tributed so much, formed an irre-
sistible appeal to reason, aud to make
assurance doubly sure. the great fact
sank itself into their hearts IN the
words Of the song "Alaflam IS. writ,
ten especially for the occasion.
State of Prosperity.
Alaflamiss IS the name OF tie new
state of prosperity from Santa Rosa
county, Florida, to the Pearl river ia
Mississippi, and extending hundred
miles inland; a region identical in
soil, identical in climate, identical in
/ population, identical in interests. That
thegrest of the world NAV know what
Alaflamiss is and where II is, the
Gulf Coast Development League has
been forced to create a S2sO,000 az
vertising fund, which viii be spent ia
| 9 five year pAriod Of advertising.
$4,000 a year; by which means the
country will be colonized and tourists
attracted here, as was the case With
California, Texas. Canada, and other
places.
Pensacola Joins.
Pensacola affiliated itself with the
movement, r. ". Goodhaet being
elected vice president; and the smoker
of Thursday night was for the pur-
pose of explaining further the scope
and methods Of the association that
was to build up Sunshine Land.
Enthusiastic Meeting.
Upwards of hundred of the most
prominent business men and develop
ers of Pensacola and environs were
present; a delegation from Brewton
was also in attendance; and Che meet
ing was an enthusiastic one.
Speaking about the contributions to-
the fund, which win now be received
John A Fox, director general of the
campaign, said that the earnestness
and sincerity Of the people here
augured well for success; and added
that $4,000 at the very least would
be raised in and around Pensacola.
TO be applied to the fund in $4,000
installments during period of five
years. Mobile, he said, would raise
S125,000 or more. Mr.. Fox is leay-
ing tomorrow for Brewton, where.
preparations are being made for a
whirlwind campaign.
The Best of All.
That Florida, Mississippi and Ala,
!. bama would attain the development OF
California, Texas, and othei. garden.
spots, which indeed had no advan-
tages of climate, soil, or location over.
Alaflamiss, given adequate publicity.
was the great fact driven home time
after time. This was no visionary
scheme, it was shown, but the
methodical application Of the same
methods that had been proven SUE
cessful.
GoOdhart Presides
R. w Goodhart vice president or
, the Gulf Coast Development League,
, who presided. in an Introductory
speech declared that what we lack
, is development We haven't enough
people here; we need people to help us
to develop our country. We need tour
lists. We have been engaged in more
or less advertising and had become
more or less discouraged at the inef-
fectiveness Of our methods. When
this plan was mentioned to me, it ap-
peared an entirely new Development
cooperative, not individual, adyertis-
ing, extending over period Of years,
!, not like the spasmodic advertising,
which is such waste of money.
"The plan involves the raising Of a
fund of s250,000 $4,000 Of which will
be spent a year for period Of five
years on exploiting this region
Vital Importanc.
AFTER preliminary arrangements, a
: contract was made with the 'romsen-
Bryan Ellis Company, of Washing
ton, advertising experts, to conduct
the publicity. The movement is one
of vital importance for the entire
community
"AIafIamiss, Then, Dixie"
Mr. Goodhart then introduced Ora
; Lee Mccormick, who sang the topical
Continued on Page rwo.l