The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1917-09-01
which means chat they are thorough-

which means that they are thorough
ly durable and do not wear out al
over in the way that some of the
cheap automobiles will do in 10000
miles of running. This means that
depreciation Is nothing like so rapid
and also that thorough overhaul
which will render an old machine al
most as good as new again is not pro-
hibitively expensive.
1t is for these reasons that men of
strictly limited means have found
motorcycles such good investments.
or course the capacity is limited to
two full-grown people. but many
thousands of men do not want any
thing larger; in fact the touring car
which will, hold five or more Is rath-
err apt to force entertainment expense
upon the owner unless he fills 1t With
his own family. a. g
Larger Output aia VI ss. ultk
Is Logical.
For this reason there seems plenty
of room for q motorcycle output
greatly in excess of the present one.
But there is another reason also why
the market should be larger. So far,
the popular motorcycle in America
has been the big machine with some
s brake-hp, and weight between
800 and 400 pounds. This, although
more handy than small car, is far
from being a substitute for a pedal
cycle; for men to use going to and
from work in town or country, for
very short distances employment the
big motorcycle is still rather mass
i've vehicle. There has grown up in
Europe a type weighing about $50
pounds and costing s125 to 5000.
with about LIZ hp. Available, which
has sold enormously.
1t has been attempted to repro
duce this in America, but so far the
public has not appreciated the great
usefulness of these little machines.
The prices do not stand in the way,
: as ii is little more than is often paid
for talking machine by a family of
far from generous income. There
ought to be an immense sale for a
500 motorcycle, and there is no rea-
son why such machine could not
: be produced That it be well made
and of good material is essential ;
II low weight is so important that No
indifferent workmanship can be al
lowed. Cheapness must be attained
by smallness and lightness and by
large quantity
There is great chance for some
one to take hold of this proposition
and turn out perhaps 100000, per-
haps 100000, such machines within
a couple of years. 1t Is essentially a
, novelty and 1t would need to be
handled on a new basis; particularly
does 1t seem unlikely that the type
: of dealer that has been selling mo,
= torcycles is suitable, for the motor
cycycle dealer in the aggregate has
missed his opportunity.
Automobile dealers are to be
blamed for not taking a wider inter
est in their field in this respect, for
any man who can successfully mcr-
chandice passenger cars, trucks and
tractors can do as we'll with motor
cycles If he gives himself time to
grasp the size of the unexpected mar
ket for them.
t To get the better grade of custom.
to conceive the man who can afford
full-size car that the motorcycle
is also an attractive proposition. is
: work for high grade Of dealer with
, good business standing. There are
many such handling motorcycles ex-
: clusively, but not nearly many enough
ID for the size of the country. 1t needs
} to be driven home that selling motor
, cycles is much more like selling cars
! than pedal cycles. A bicycle is sold
: like any piece Of merchandise which
: department store can handle. but
, motorcycle needs the follow-up of
, garage and supply facilities which
are essential adjuncts to the auto
mobile dealers establishment. A
motorcycle is merely type of auto
mobile with special appeal to two
or three classes of purchasers, and
it is this that has not been recognized
as 1t should be.