The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1917-07-26
HERALD TOGIVE $4,000 In CONTEST
CONTINUED FROM PAGE one.

doubled the home delivered circulation
of the paper. This was record
breaking circulation feat for the Ma
tionaI Capital and Immediately put
The Herald in the front rank Of
Washington newspapers. The fact
that The Herald has held for over
a year well on to 70 per cent of its
circulation gained by club methods, is
a tribute to this publication as a
newspaper. Club activity secures new
subscribers, but the merits OF the
paper alone holds these subscribers
as Herald readers.
Today practically every reader OF
paper several times the amount OF
the money that they pay for copy Of a
newspaper to cover the cost Of COM
piling, editing, printing and distribute
ing that paper. The paper must
secure the heavy balance OF its operat-
ing expenses and any profits that may
rlghtfully come to 1t through the sale
of space to local merchants and ma
tional manufacturers in its advertis-
ing columns.
Local and national advertisers have
long recognized that one paper de-
livered into the home is worth ten
to a hundred sold on the highway. The
Washington Herald recognized this
fact and met the rising cost of news
print by increasing its transient or
street-sale price, early last spring.
from one cent to two cents a copy.
In this way the least valuable Of the
papers circulation helps to bear its
share of the increased cost of produc-
ing a newspaper, which would other
wise have to be borne by the adver-
tiser and eventually the advertisers
and the advertisers customers, includ-
ing all Herald readers.
Because one paper delivered in the
home is of more value to the news
paper and its advertising customers
than ten to a hundred papers sold on
the highway, the Washington Herald
has continued its old rate of 30 cents
a month Zone cent per day, daily and
Sunday to home subscribers. and this
old one-eent price will continue on
all subscriptions made during the can
vass Of the Club. Here. therefore, is
q Notwithstanding club in which
the contestants can ask their friends
for their subscriptions with the sat-
isfied knowledge that they are doing
those friends a real favor, actually
saving their friends between four and
five. dollars Of what they would have
to pay for any other daily and Sun
day morning newspaper delivered to
their homes.
Herald readers who look over the
list Of prizes on pages 6 and 7 will
find many reasons why 1t would pay
ffV,Nnd fn davnfa a
little of their time toward securing
new subscribers for The Washington
Herald. Looking at the proposition
from its least attractive aspect, that
of failure to secure any one of the
many prizes, even then each active
club member will receive ten per cent
cash commission on all subscriptions
turned in. Few legitimate selling
propositions like The Herald at 30
cents per month pay anywhere near
ten per cent commission. Here you
are assured of ten per cent commits
sion for your effort in case your name
should not be among the many prize
winners.
Just think OF 1t! A seven-passen-
ger, six-cylinder Mitchell 1917 Tour
ing car that cost $3.50 as the first
grand prize: a fve-passenger. six
cylinder Elgin 1917 touring car, fully
equipped, that cost 5000 as the
second prize: a five-passenger six
cylinder Saxon 1917 touring car. fully
equipped, that cost 1866 as the third
prize; a five-passenger, fOur-cylinder
Crow-Elkhart 1917 touring car that
cost $3.50 as the fourth grand prize:
$50 mahogany auto-piano (player
piano. as the fifth grand prize; and
a 800 piano as the sixth grand prize;
together with 800 worth OF subur-
ban building lots to be given as
prizes to those who lead each Dis
trict after the six grand prize win
ners have been eliminated; and fur
Their merchandise orders totaling $500
to the candidates next in line in the
various districts. From day to day
the All-prize subscription club will I'm
dertake to report its activities and
keep each contestant fully in touch
with all developments through the
columns of the HERALD.
Remember it costs nothing to enter
this contest nor are the contestants
put to any unnecessary expense at
any stage of the contest and the
length of time has been limited to
October the Goth, a trifie over two and
one-half months time in all.
There Is just one thing more that
every prospective contestant should
keep clearly in mind and that is the
value of an early start, the advan-
tage Of an immediate start, and an
inspection of the scale of votes will
very clearly demonstrate the fact