The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-03-15
Styles for Everybody Except
Grandmother. as All ladies'
Now Are Young,
DAZZLING DISPLAY
OF DAINTY APPAREL
Richmond Retailers Spread An
Array Of Gladstone Garments
Which Means Drain On Pa
Byrd's Bank Roll.

!. What has become OF the old women
/ Ponce de Leon spent his lifetime and
grew old in his search for the Foun-
tain of Youth. The fountain has never
been found and the search has been
given up for Richmond has flung down
the gauntlet TO old age and deffed her
to appear.
In all of the beautiful windows that
line the great highway of the fashion
center OF the South there is not one
hint or suggestion Of anything grand
motherl> Black Is conspicuous by its
absence. Instead of catering to the
melancholy feeling OF growing old, -
the Richmond merchants have started
wonderful psychological renaissance,
! They are Offering the brightest the
youngest and the most beautiful adorn-
| fnents 10 make the gray haired feel
young and the feeble sporty.
Every Other AGE Provided For.
In the unparalleled offerings of tbs
week every age, except old age. is CON
sidercd and provided for. The baby In
the cradle has an entire window to It.
self, with every dainty accessory imar-
Unable and unjmag inatie The little
girl has almost an entire floor from
which to pick her kindergarten or
school wardrobe. The "fapper" has at
charming selection Df suits or an elah-
crate showcase Of dresses with hats to
match. The young girl. who will rush
into the whirl OF festivities as soon a.
the Lenteu season is over, is dazzlcd
by the exquisitely lace and silk CARRIED
figures In dancing pose. showing the
newest from the salons Of the dicta-
tors. The young woman who viii
rush TO the golf links. the tennis court
or the seashore AZ soon as the season
arrives. Is offered every inducement, O
purchase now.
Mother is Included with daughter
when the gracious saIeswomen say "of
course. you want something In sports
On, sports Is the keynote.
Navigating Broad street,
a trip down Broad street. 10 do fun
justice to its wonders. must begin at
Cohen's at 9 a. NJ. by making good
time the sight seer will arrive at NIL
Ter & Rhoads in time for lunch, and
can spend the rest of the afternoon
trying TO see what was missed on the
FIRST trip before being ousted from the
temple at six. Never has there been
such display, such products of the
window decorators arts. and such con-
sideration for the customer.
whose Window IL Prettfestf
Who has the prettiest window Ev-
cry store enrolled in the fashion show
might enter the contest with an idea
Of winning and at the end Of the day
the Judges would be weary with try
in to decide among half a dozen tied
for lead
Miller & Rhoads, having the greatest
outside space in which To place their
display. have offered every attraction a
lover of fashion could seek. From it's
exquisite showing of evening gowns
in the new windows through the win
COWS bearing untold wonders on Sixth
street, to the garden scene in which
graceful figures sport graceful clothes
on Broad street. Il satisfies the curious
as to what the fashions really are. one
OF the most unique offerings perhaps
are the novelty beads to be worn with
the novel gowns
Dreyfus has produced wonderful
color effect in rose and gray which re-
feets It's beauty long before the store
is seen. Paneiled in mirrors and rose
hanginxs the windows hold three Of
the most beautiful offerings OF any sea
son. rose coat ana two airy creations
in gray. The beauty is enhanced by
the rose colored lights which cast a
soft light across the pavement.
Kaufm anns windows carry cut Kauf-