The Farmington times. (Farmington, St. Francois County, Mo.) 1905-1926, 1917-06-01
CLEAN STORES ATTRACT TRADE
Dust a Parasite That Eats Into Profit
Shoppers Detest Dust


auaqe In Fine Display.
TcopyrtRhted, 1914, by Thomas ]. suilivan.l
Cleanliness Is next to goodness and
Is indeed q duty. Even from the
body's purity the mind receives secret
sympathetic aid.
So great is the effect of cleanliness
upon man that 1t extends even 10 bis
moral character. |
Virtue never dwelt long with filth,
nor do believe that there ever was |
person scrupulously attentive to clean
illness who was consummate villain
But cleanliness In commercialism Is
the most to be admired.
Not Sufficiently Attractive.
An unclean, a disorderly store can
not hope to make a big success In
these days of advancement One OF
the principal reasons why rural con-
sumers have gone to the large city
stores and retail mail order houses Is
because some of the home stores have
not been sufficiently attractive. They
have lacked both In orderliness and
| cleanliness.
! The successful merchant Is the one
who not only keeps his store up to the
point of a mans idea Of cleanliness,
but also up to the woman's standard
of perfection. and, strange as 1t may
seem, dirty people do not like to trade
in dirty store. and Clearly person
will never trade In a dirty store If be
can help It, and the chances are hun
dred to one he can help It
The retail mail order houses show
In their every move thorough recogni'
ton Of the fact that woman has be-
come the purchasing agent for the
American home
The successful merchant Is the one
who has discovered what women want
and in what form they want 1t dis
, played
, Women Enjoy Looking Around.
A woman enters a store much as
man enters theater-both are willing
to he Interested. Women enjoy look
Ing
The store which makes looking east
est and its display the freshest and
0 most varied goes long way toward
0 inducing her to confine her shopping &c
that one store
The success OF retail mail orde'
houses proves that shoppers enjoy
leisure in their inspection Of goods
which they propose purchasing, al
n their immense catalogues are but dis
n play Of their wares and can be studied
at leisure and ideas formed as to jus
: how the actual goods themselves woult
correspond with the attractive Illus
trated display.
Beauty commonly produces love. bu
cleanliness preserves It Age Itself
not unamiable while 1t is preserves
$ clean and unsullied, like piece
!, metal constantly kept smooth an
bright. which we look on with NOR
Measure than on a new vessel cankel
ed with rust.
eel Must Use a Wordless Language
ID The catalogue house is hundreds q
rs miles away, asks payment in advance
~ causes the consumer endless delay
re talks In print about mere pictures
goods but in spite OF all these disat
vantages it does interest and convinc
by means of its displays In Its cat
logues and the opportunity of the shol
per to 'shop" undisturbed
!, y y
The up to date retailer Is PERSISTENT
asking people to buy his goods. not
constantly boring them with spoken
written questions. but simply by II
( method and manner In which his goot
are displayed
= His goods must talk for him, al
~ talk effectually, and the Language mu
J. be wordless.
" But the pulling power Of price al
: quality will not overcome the handles
of dirty, disorderly stock and store
Cobwebs and trade were never go'
friends.
They clash whenever they me'
e Don't let them meet
Cleanliness an Asset
at Dust is a parasite that eats In
profits. Don't throw away your PR
: Its. Throw away the dust; sweep 0
the cobwebs. A dirty article is new
salable one.
Cleanliness - an invaluable ass
It means money In every mans pot
ct, both from the standpoint OF mon
: credit and sales.
nd
Untidiness and uncleaDliness q
not alone found among some m'
chants. but they are too often fou
In the home. the professional maj
ONCE, the hotel and on the farm
: we'll, and sometimes think men
: women so thoughtless and shiftis