El Paso herald. (El Paso, Tex.) 1901-1931, 1917-08-07
NEXT WEEK IS A GOOD TIME
TO BUY THAT NEW MOTOR CAR

= EXT week viii be Buy Your Car Now Week IN Il
N Paso It means Just what the name suggests-lne
i week for buying automobiles by those VINO want
The Buv Your Car Now Week idea owes its inception
to the request Of president Wilson to keep business as
usual Il impossible, the president Weu UNDERSTOOD
TO keep business as usual IN all lines and N every part
of the country If that done an army OF nllon
men could not be equipped and kept supplied the
navy could not be given the great supplies which It's aug
eufed forces require and the allies would lack Tor the
things we are in duty bound to supply them
But If in many lines usual business must fall back be
fore the ezigeues war in many others it can be main
tanned indefinitely and in others for The time beng Inc
automobile business of the latter The government
reoures great numbers Of motor trucks and viii need more
S fe present truck train equipment gives down under
wear It requires large number OF so called pleasure
80 for ocer1 rse and nluItudes Of heavy cars also for
abuauces Foreign governments also look to the united
States for a great deal Of their motor equipment
However, up to now, the many automobile companies
Of the country been able TO meet war demands ana
still make plenty Of for civilian use, Doth pleasure
cars and commercial trucks If there IS any shortage, It IS
in trucks Those companies which devote themselves e
cIusivey to making pleasure are as able as ever
to meet public demands-rather So fact for they
have piled up stocks in advance in order to meet the de-
rnand for Buy Your Car Now Week
Sensible economy in wartime means restriction in the
use Of things Of which there Is lack It means the
deetion of extravaganza and wastefunes But It does
not mean cutting off purchases Of sensible things OF winch
there is lack If everyone refraned from buylng auIO
mobiles OF the ground of economy, government orders
would not suffice keep many Of the factorles IroI
closing and throwing thousands Of wage and salary earers
economy make no more purchases OF cIotnlhg IOI
wear fabric factories and retail stores would soon 90 under
Common sense prevail IN war time as IN time OF
peace and IN pracng economy, must keep an eye on
the general good as well as the individual
Buving car next week Is not patrlouc duty 10 De
Derformed BY who cannot afford IT. But Ior those
who can afford car next week Is good time TO buy
This IS the that cars can be bought now o
less money than viii be possible SIX months OF year
from now Costs Of materials advancing daily CaI
cost more now generally speaking, than year age ana
the trend Is still higher But though cars cost more now
than wear ago. figures prepared by techncans OF Ine
Sheffield Scientific school, the University Of California
the cHusets Institute of Technology show that
Greater value Is given and tres etc, now than
wear ago because Of eXaCtness IN manufacture oeleI
machinery and better materials. It costs less TO Tun
car a mile than year ago.
The selling week idea has the backing Of the leaders N
the automobile industry and has been endorsed by the
Nat7o7a1 Automobile Chamber OF Commerce and by many
advertising clubs It tried out nrst IN Chicago and
was big success It equally successful IN Cincinnati
New York and Buffalo. In the west 1t has succeeded IN
Houston, Waco and Tucson
The Motor Trades association Of FL PasO was quck 10
see the advantages Of the plan and took It up without
hesitation The dealers viii make special effort to nave
cars On the floor for immediate delivery so that man
sd not buv his car and then wait weeks for its delivery
Arrangements are also being made with large commercial
houses which feature the handling OF paper so II may DC
possible for the buyer with good references to buy car
on the easy payment plan
II VIII be the benefit Of the intending purchaser
az we'll as that Of the motor manufacturer and the
distributing agencies to make Buy Car Now Week
Success