The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1917-01-27
Be Brave And
RAISE RATES,IS
EDITORS ADVICE
Wood of Eureka Says That Is
Publishers Only Salvation.
Kansas Fourth EstaterS in
Final Session Here.
zUMWALT ON The PROGRAM
The State Journal VIII Enter
tain All Visitors Tonight.
New Officers Chosen at This
Afternoons Session.
zUMWALT ON The PROGRAM
TODAY'S PROGRAM.

= =
DOCS It Pay to Refuse Foreign Adver-
Using Contracts in competition With Local
Merchants :"-JohE o. Simonson, Mound
rIdg" Journal.
Wv at a Country Newspaper Should Be
Hon. L. W. Hoch. Marion Record.
Town.. II. Barton. Herfngton Times.
How Shall We Hold the Volume Of Adj
yerts.gs IN the Eace Of The Present Cos, Cost
X. nsan- Republican.
1880 p. m.
What Is News aud How to Handle It"
Walter \ johnson, managing editor To-
"Litcrary Work of Kansas Editors"-
lmri Zumwalt Bonner Springs Chieftain
'''rhp Print-paper Situation"-George
Marble. Fort Scott Tribune.
Election of ofsicers
Adjournment
Visit to the state printing plant.
$3.50 to 500 p.
Mrs. Arthur Capper will entertain tue
ladies' Of the association and wives Of the
l. embers. at the governors bone
You Are Invited.
The visiting members of the Kansas
state Editorial ;-ssociation will be the
Novelty theater this evening. The
show begins at I - O'Clock Tickets
will he given out by President Mark
ham during the afternoon session
today. The performance last until
about 9:1O o'clock. if any of the news
that hour.
PAY no attention to your competi-
tor and if economic conditions demand
it. &c ahead and raise your subscrip-
ton rates"
That was the advice rendered by
George G.. Wood of the Eureka Her
ala To the Kansas editors today at the
morning session of the second and
final day of the annual meeting of the
Kansas State Editorial association.
steer a straight course" said Mr..
Wood land let the other fellow do
the lodging. The world is willing to
step aside for the fellow who knows
where he is going"
Wood has raised the subscription
price of his paper from 81 year to
$3.50.
"A few subscribers argue the prop
osition and we are always loaded for
such as they" said Mr.. Wood when
a man says he has been a subscriber
for twenty years and thinks he should
be entitled to the paper at the old
price, we ask him if the grocer sells
him groceries at the old prices he paid
twenty years ago, or. # the subscriber
is farmer, if he sells his hogs and
corn at the prices received during the
prosperous times of 1893 to 1896. In
variably the subscriber sees the logic
S1.5O."
Han on Cigarette Ads.
one of the important resolutions to
be offered at this afternoons session
was one being drawn by Roy Bailey,
Of Salina, providing that all Kansas
newspapers agree to cease accepting
cigarette advertisements. Another
trading stamp situation was being
prepared.
To Get dvertisinS-Barton.
Three essentials are necessary in
getting advertising for country week
lies, according to p. r. Barton of the
Herington Times, who spoke this
morning on How to Get Advertising
in Small Town.
First is to locate in a town where
the merchants are young, either in
years or spirit, where they are in bus
mess to make a success of it. where
they are willing to invest money in
any legitimate proposition that prom
ises returns, where they are willing to
help any institution that is willing to
help itself, where the people are for
ward and not backward looking.
Next, is getting out real news
paper geographically neat, one re-
spected, even if hated by one faction.
out one tIaI Is read ana quoted in the
town.
1T is easy to see why many Kansas
weeklies get so little advertising"
said Mr.. Barton. ut is difficult to
see how they get any at ALL They
contain a couple of columns of local
news, almost as much editorial and
the rest is plate and time copy. The
ads are thrown together the press
work is poor and the makeup worse"
But those are not the only essentials
Mr.. Barton point to. Many newspa-
pers have an editor who doesn't like to
solicit ads, has been discouraged by
repeated rebuffs or hasn't made an eff
fort to show the advertiser that he is
overlooking an opportunity to increase
his business. or maybe he hasn't kept
up the possibilities of advertising in a
way that appealed to the merchants
business instincts. In short, the last