davidaulloa/AmericanStories huggingface dataset:
The Birmingham age-herald., 1917-03-25
HUNDRED THOUSAND RECRUITS

HUNDRED THOUSAND RECRUITS
 After much headshaking by the wise acres and much heart-burning among the officials, Colonel Seely gained his point and the war office stepped timidly into the advertising world.
 On January 15, 1914, whole page was taken in the Daily Mail,'' and in this space. in plain, simple language, was sci out the advantages offered to youths who joined the British army
 The yearly total of recruits had beer somewhere about 30O00. That one full page advertisement brought in over 100, 00t applications and it may be said to have established in the official mind the idea of advertising. There was no immediate development owing to the changes which the Curragh troubles led to in the wal office personnel, but when the need fol more and more men became urgent witt the coming of war; the thoughts of the officials at once turned to the success oi that still recent experiment.
 Hedley le Bas was called in again an6 sthe day after war was declared the frs, war advertisement issued by the British government appeared in all the principle daily newspapers of the kingdom. It was modest half double column headed witt the now famous phrase, Your King and country need you.
 Wo uayS later Lord h1tcnener was ap pointed war secretary in response to an almost unanimous public demand, and the next advertisement issued, therefore has special interest, inasmuch as it was written by him personally. It was call to arms for 100000 men and for the first time struck that personal note sc characteristic of the great wave of en- thusiasm which brought '.Ktchener S army" into being.
 From half double-columns to whole pages was an easy step, and soon the ing with well-paid and frequently very we'll written appeals to the patriotism ol Britain's citizens.
 The result was overwhelming. There is no need to repeat here the stories of the vast crowds which thronged the. recruit ing stations, so great that they caused the almost complete collapse of the re- cruting machinery or to tell of tho valiant efforts made by soldiers ant civilians alike to cope with the extra ordi nary situation.
 The situation will be understood wher it is pointed out that in one day ovel S5,000 recruits were enlisted, or 5000 moro than the average yearly peace-time ad ditions to the regular army.
 For the first few months, as has beer indicated, the appeal was directed purely to patriotism. Then. early in 1915. a stern CT note began to appear and the adver- tisements became more personal in tone
 There were for instance the Five aues tions to men who have not enlisted which included the much-criticised ques ton, What will you answer when youl children grow up and say, Father, wh. weren't you a soldier. too?
 Another question asked wildly on tn, dead walls was
 Do you feel happy as you walk along
The Birmingham age-herald., 1917-03-25

claim the government needs, have been scattered in profusion among the newspa- pers, while hoardings in every city and tcwn have been laundering in letters five and six feet high. And 1t must be quite understood that this enthusiastic splash ing of bright inks does not mean worry With regard to the great subject of the loan, but is merely the admission on a great and gratifying scale that the Brit ish government has learned the truth of the old adage, long since acknowledged by every successful American business man, Advertising Pays"
 This surrender of the dignified British government to modern publicity methods Is one of the most striking evidences that the war really has awakened England. Until 1913 the world wide development which had taken place in scientific pub licity methods had left British govern ment departments entirely cold. Solidy printed, uninterestng and sometimes un- inteligibe official notices appeared in the newspapers from time to time, but such things as whole page display advertise ment were unthinkable to Whitehall. Really you know it would be awfully infra dig would have been the comment On any suggestion for bringing British government departments into direct touch With the people for whose benefit and by whose grace they existed
The Birmingham age-herald., 1917-03-25
the street and see other men wearing the

the street and see other men wearing the Kings uniformg'
 What would happen to the empire if every man stayed at home like you?" was third inquiry to be seen almost everywhere.
 Women, also, were urged to do their duty by sending their men into the army with such questions as Do you realize that the safety of your home and children depends on our getting more men now ?' ana When the war is over and your hus- pand or your son is asked What did you do Tn the great war? is he to hang his head because you would not let him go?''
 Some of these questions were so direct in their appeal and so characteristic rather of the business hustler than of the staid government department, that complaints were made regarding them in the House of Commons.
 Catch phrases appearing in the adver- tsements, such as the special appeal to women "1s your best boy in khaki?1 or Push and Go; 1t is better to go than be- pushed, were subjected to special criticism by members of Parliament who had failed to realize the strenuous na- ture of the new conditions
 But Lord Kitchener was adamant. His reply to the criticisms made in the House of Commons by Mir. Tennant. under sec retary for war was advertisements have to be framed to meet all tastes They must meet all phases of inclination and intention and the most variegated forms of sense and duty" So the advertise mentS went on
The Birmingham age-herald., 1917-03-25
STIRRED IRE OF WEALTHY

One, in particular aroused the keenest Indignation among the wealthy members of the House. It contained five questions addressed ito those who employ male servants" and asked them if they were keeping "a butler, groom, chauffeur gardner or Samekeeper serving you who at this moment should be serving your King and country?"
 But the great mass of the people stood behind Kitchener and he went on his way, caring for nobody so long as he secured his end.
 One of the most effective advertise ments was a half-page which appeared in all the morning papers, headed with 6. circle map showing London in it's cen ter Cardiff at one edge and Ostend at another. In black letters right across the page was If the Germans were in Car diff and it continued in short para graphs:
 If the German army were in Cardiff
The Birmingham age-herald., 1917-03-25

Peas found in mummy cases have been planted quite recently and found to grow
The Birmingham age-herald., 1917-03-25
VERY MUCH WORRIED

In 1913, however, nearly a year before the outbreak of war, Colonel Seely, the secretary of state for war, was very much worried at the falling off in the number or recruits for the British army, and he shocked the war office to it's very .founda- ton by calling in Hedley le Bas of the CaXton Advertising agency for consul tation on how to get recruits. :.
 MT. now Sir Hedley-Ie Bass reply was swift and to the point, Advertise for them"
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1917-05-12

EfIEHH. Ea-EI#tIHH EEa9 scout Uniform
lt4 - t#lZ Eighth avenue. ar phone
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

YOU q Rescue the perishins
are for the dying" by Joining th,
Red Gross
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
FRENCH CHILDREN SAVED
BY RED CROSS IN FRANCE

How the Red Cross carries on its
Humanitarian work In Kranoe 10 Illus
trated in a cablegram received . day
or two ago from that country.
At Evian the Red Cross opened .
children's dispensary in the garage of
an old hotel. 1t IL known a. the Amer.
Jean Children's Hospital. Ten days
before q general hospital was opened
at Evian with 10 beds. It 10 already
overorowdsd with . of diphtheriA,
measles, scarlet fever and whooping
cough. American doctors twice daily
examine an average Of $50 children
arriving from behind the German lines
and send contagious to the
American hospitals.
Every contagious case thus stopped
may mean that an epidemic will have
been prevented somewhere In France.
An American dentist opened q den
tai ~dispensary in an old hotel at Evian,
using a chair i%mprovised from wine
barrels. His first patient was an un-
derfed boy from Ions. The boys
family Of seven had been living two
years and a half In the cellar of their
home. which had been wrecked BY
the Germans.
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
RED CROSS NURSES SENT
TO ARMY CANT0NMENTS.

Fifty public health nurses have
been assigned by the American Red
Gross to the zones surrounding the
national army cantonments, camps
and navy bases.
Tho nurses will work under Red
Gross sanitary directions in co-opera-
Hon with the local state and federal
health authorities.
Nurses have already taken UP their
work In the vicinity Of cantonments
ut Hattiesburg, Miss; Fl. Riley, Kan.
Des Moines. Iowa; Louisville, Ky;
Little Rock. Ark; Aver, Mass; Chill
licothe. Ohio; Atlanta, Ca; Newport
News and Petersburg. Va.
As visiting nurses in the rural ter
ritory and cities adjoining the camps
the Red Cross nurses assigned to
public health work will endeavor to
prevent the spread of tuberculosis,
malaria and other infectious diseases
and strengthen the local work for in
FAINT welfare.
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
Executors Notice.
Mortgage,

Notice is hereby given, that letters
Testamentary upon the Estate of
ELIZABETH ONCKEN,
deceased, have been granted to the
undersigned, by the Probate Court of
Gasconade County, Missouri, bearing
date the 18th day of November 1917.
All persons having claims against
said Estate are required to exhibit
them to them for allowance with six
months from the date of said Letters,
or they may be precluded from any
benefit Of said Estate; and if such
claims be not exhibited within one
year from date of said Letters, they
will be forever barred.
FRANK ONCKEN,
HENRY ONCKEN,
Dated November 10, 1917 Executors.
Attest: Theo. Graf,
Judge of Probate. 11-14-17 Q3)
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
CROSS WORK
SAVES SOLDIERS
FOR NExTSPR|NC
MEN At FRONT ARE HEARTENEp
BECAUSE THEIR FAMILIES
ARE CARED FOa.
GEN. PERSHING CO.0PERATEs
American Leader and Gen. Petaln Aid
In Relieving Distress, Thereby
Keeping up the Morale
Of the Army.

That the work which the Red Cross
10 doing In France to alleviate suffer.
Ing among the families of Frenohmen
who are fighting at the front repre-.
sents . saving Of 1,600,0 900 men 10 the
opinion OF William Allen White, noted
writer and owner of the Emporia
(Kan.) Gazette. who has Just returned
from France.
1T II not probable that our army In
France will get into the fighting to
any large extent until next spring.
The real war work that should interest
the people Of America this winter Is
Of an economic rather than Of a mill
tary character. 1t will be carried on
by the Red Cross in France, its pur-
pose being to relieve needy conditions
In the homes of French soldiers who
are in winter quarters In the trenches
at the front.
Comfort Women and Children.
1T il felt by the military officers Of
both nations that nothing could do
more to keep up the morale OF the
French soldiers during the coming
winter than to bring comfort to wom-
en- and children at home. The soldiers
knowledge that his family is being
well cared for will take a great load
off his mind and heartsn him to stand
up against privation which otherwise
might break his spirit and render him
Of no physical use.
Maj. Grayson Mp. Murphy OF the
Red Cross, Gen. Psrshing and Gen.
Petain Of France are working in uni.
son to perfect the plans for the relief
Of families Of soldiers. the military
commanders believing that II will be
Of the greatest benefit TO both armies.
II should be kept in mind that every
soldier who 10 saved this winter means
the saving Of an American boy when
the big drive begins next spring. Some
American boy will have to take the
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
Public Sale of Premises Under
Mortgage.

BY virtue of a certain mortgage
deed, executed and delivered to the
Morrison Bank of the County of Gas
conade in the State Of Missouri, by
Julia Gholsen and C. f. Gh0lsen, her
husband, dated October 26th, 1914, re-
corded in the Recorders Office of Cas-
conade County, Missouri, in Book Al
at Page 459; and by virtue of default
made in the payment of the debt and
note secured by said mortgage deed,
after the same became due, the under
signed Mortgage, a corporation, will
SATURDAY, DECEMBER %, 1917
between the hours of / o'clock and a
o'clock in the afternoon of said date,
at the premises in the Village of Nor
rison, County of Gasconade and State
of Missouri, which premises were by
said mortgage conveyed and are here
matter described, in pursuance of the
power of sale contained in said mort
gage, offer for sale to the highest
bidder, the following described real
estate, situated in the Village of Nor
gage, offer for sale to the highest
rison, County of Gaseonade, State of
Missouri, to wit:
A tract of land lying as follows:
Commencing at the South-W Cor
ner of lot No. (2) Two according to
plat of Morrison, Mo-, recorded in the
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
LOSES THREE SONS, WIFE:
SUCCORED BY RED CROSS

A cablegram from France TO the
American Red Cross says:
AT one of our Red Cross canteens
last week an old poilu. with tragic
face, came up to the directrtcs Of the
canteen and pulled out three photo,
graphs of very fine boys which he
said were his sons who had enlisted
In the same regiment, and who had
all been killed.
"A month before he had received
wcrd from the French authorities that
his wife. who had been caught in the
invaded district. had been shot by
the Germans. He was started back
on bis furlough with NO family to
whom no could 20.
"The dirsctrice suggested that he
had his parents to visit. hut he an.
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

place Of every Frenchman who Is
killed or who breaks down under the
strain.
This particular relief work means,
therefore, that French soldiers will be
saved for work III the spring and
American lives will be conserved at
the same time.
Petaln 10 Doing a Great Service.
Gen. Petain is having French of.
ficers 60 right down the lines and
ascertain from every soldier whether
he has any worries on his mind con-
corning sickness or want at homo. Re-
port will be made to headquarters
weekly and not a single Ease will be
overlooked in the immense undsrtak.
ipS. Special attention will be given to
the treatment and proven Ion Of tuber.
culosis. and child welfare work also
will be an accompaniment Of the gen
eral relief. Scattered through France,
many Of them in soldiers homes. are
some 100000 refugees from the war
zone. and these also will receive at.
tention.
I'm short, 1t Is the purpose to keep
the spirit Of France bright until the
military forces are ready to deal their
smashing blow against German autoo-
raoy. Thus It Is I say that the great
struggle Of the winter will be the BOO
nomio struggle. The Red Gross prac.
tically will fight the American fight
until our boys take their places on the
firing line next spring."
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

swered that both his parents were
killed by the Germans In 1870.
He said to the directrice. I have
had rest and comfort here In youi
cantsen. You have all been very kind
to me. l have found plenty Of goot
food to eat. something to read and
place to sleep. I think that I viii
stay here for a few days before re
turning to the front II you do moi
mind
And It is there hat he will spend
his leave. These are the men the
Red Cross canteens reach, nearly
thirty thousand OF them a day"
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

recorders office of Gasconade County.
running South $40 feet to the beginn-
ing corner. From the beginning cor
ner running west 100 feet, thence
south 60 feet, thence east 100 feet,
thence north so feet to the be-
ginning corner. Aand also the
north half Of lot No. (53) Fifty-Three
just due east and joins the above de-
scribed tract of land on the east line
Terms of Sale: Cash in hand.
MORRISON BANK,
Mortgage.
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14
Children 40 Red cross Worksrs.

Children in the public schools
throughout the country are to help the
cause Of the Red Cross. Many Of the
simple articles and suppliss needed p
the hospitals win be made In the ordi
nary course Of their school work, and
this material contribution to the oom-
fort Of our soldiers will 30 Of great I'm
p~ortanoe.
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

Millions and millions of stricken people in devastated Europe
must depend on the activity of the Red Cross alone for the most
neager necessities of Me-just enough to keep body and soul to-
gether. The Rcd Cross organization is the universal helping hand.
But in order to extend this hand to the sorrowing and afflicted.
it must have your support. In fact, if you would do your part to
relieve the suffering In the world, you can do it most directly and
efficiently through the Red Cross. Become a member today.
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

Right now-today--is the time 10,
help. Have YOU Joined the Red
Cross1 .
Hermanner Volksblatt. [volume] (Hermann, Mo.) 1875-1928, 1917-12-14

Cold oash--given through the Rec
Cross-will cool the brow Of som,
suffering soldier.
The Goldfield news and weekly tribune. [volume] (Goldfield, Nev.) 1911-1947, 1917-12-01
MINERS OBEY RULING


Continued from Page one)
reports to the director or the bur-
eau of mines, and inspectors have
just been appointed by the presi-
dent for each state. to enforce the
law.
All operating companies in the
Goldfield district will at once put
in effect a system of accounting for
explosives, designed to afford the
greatest possible security against
any infraction of the law and pro-
viding the most effective safe
guards against the possibility of ex-
plosives coming into the possession
of persons who might use them for
purposes inimical to the public
safety.
The Goldfield news and weekly tribune. [volume] (Goldfield, Nev.) 1911-1947, 1917-12-01
REPORT NEW FIND
IN AURORA CONS.
HAVE BEEN MADE
RECENTLY

Mining circles are greatly agitated
over a strike reported to have oc-
Cured a week ago in the Aurora
Consolidated mine, So per cent of
which is owned by the Goldfield Con-
and the Wingfield interests
According to the story told by men
from Aurora, the company has Il :
ledge assaying from $25 to $50 a
tone and the entire mine force has
been thrown into the workings.
The Aurora has a mill with a capac-
ity of 500 ons daily.
The Aurora Con. was acquired
from the Jesse knight interests five
years ago, when it was understood
the Goldfield Con. paid over $780,
900 for IS per e. of the capitali-
cation. The purchase was made
after the mine had been thoroughly
sampled. Shortly after the transfer
the ore began to depreciate, but, by
close attention to details the com
pany has succeeded in netting a
small profit.-Reno Gazette.
The Goldfield news and weekly tribune. [volume] (Goldfield, Nev.) 1911-1947, 1917-12-01
Patriotic Sheriff

Several days ago Sheriff Mark
Wildes turned over to Sergeant Har-
per at Reno two deserters, James
O'Leary and John Matutini. both of
whom had registered. but who had
refused to report for service when
called. In view of this service Sher-
ig Wildes was entitled to a reward
of $50 for each of the men, but when
he was asked regarding the matter
he replied: I'm regard to turning
in my expense account for the ar
rests. l feel that the reward will be
in full satisfaction incurred in the
delivery"
The Goldfield news and weekly tribune. [volume] (Goldfield, Nev.) 1911-1947, 1917-12-01
ASSESSMENT Il
West TonOpah Consolidated
Mining Company

Location of principal place O
business, San Francisco, California.
Location of works, Esmeralda Coun-
ty Nevada.
Notice is hereby given that, at /;
meeting of the Board of Directors
of West Tonopah Consolidated Min
ing company, held on the LIST day o
November, 1917, an Assessment
(No. 81 of Two (2c) Cents per
share was levied upon the capita
stock of the Corporation. payable
Immediately to the Secretary Q
said Corporation, at the Office G
the Corporation, Room No. zoe i
the Kohl Building, corner of Cali
fornia and Montgomery streets. Sar
Francisco, California.
Any stock upon which said as
sessment shall remain unpaid or
Monday, the 18th day of December
1917, will be delinquent and ad
vertised for sale at public auction,
and unless payment Is made before,
will be sold on Tuesday, the 18th
day Of January, 1918, to pay the
delinquent assessment, together with
the costs of advertising and eypen-
ses of sale.
BY order of the Board of Direc
tors.
JOHN A. PERCY,
Secretary of West Tonopah
Consolidated Mining Co.
Office-Room zoo Kohl Building,
corner of California and Montgom-
cry streets, San Francisco, Califor
mia.
First pub.-Nov. 10, 1917.
Last pub.-Dec. s, 1917.
The Goldfield news and weekly tribune. [volume] (Goldfield, Nev.) 1911-1947, 1917-12-01
MILL NOW READY
CONTINUED from Page One)

the shaft shows a width of over 20
feet, with no hanging wall in sight
at yet, and encouraging assays have
been had from the vein at this
point, which leads us to believe that
very little development work will
show us a good shoot of ore OF this
level.
Below the 500-foot level in the
shaft some sulphide ore is nov
showing which, to the writer, is a
very favorable indication of the
close proximity of a zone of second
enrichment and at and below which
We should oon get high-grade
values and primary sulphide ore.
1t is, therefore, our intention to
continue the sinking of this shaft as
rapidly as possible until this zone
is cut.
lowing to the large amout of
work we are now doing on the 100,
200, 800 and 400-foot levels, con-
sisting of drifting, raising and
cutting out slopes, it is impossible
for use to burden u hoist at pre-
sent with any more work.
"We are therefore postponing
the drifting on the vein at the 500
until we have sunk the shaft to a
sufficient depth and ceased sink
ing, at least temporarily, when we
can then take the machines out of
the bottom of the shaft and relieve
out hoist sufficiently to allow us to
do some drifting on the 500-foot
level, which work will then be push
ed as rapidly as possible.
"The ore we are now milling is
coming from the ore dump on the
surface and from development work
underground, and it is our aim to
clean up the ore dump on the sur
face first before pressing the mine
for any large amount Of ore for
the mill, and for some time to come
it will be our policy to increase the
ore reserves of this mine as fast
as possible. Every indication
points to ,ur having a mine which
We are satisfied will prove to be in
time a good money-maker, provided
this policy is pursued.
1--WE do not expect to get a clean
up from the mill until about Dec.
10th, after which we will be pre-
pared to give out some facts and
figures regarding production, costs,
ETC., it being impossible to give such
figures until the mine and mill have
been in operation for a month or
two."