davidaulloa/AmericanStories huggingface dataset:
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
Proof That Advertising Lowers Selling Cost

The rising cost Of living is the great
universal hardship Of the present day
SO great and SO many have these rises
been that few people stop ~ realize
that there have been any exceptions
to the general rule. But the fact Ia
that there have been numerous EN-
ceptions and all of these exceptions
belong to the same great class-that OF
nationally advertised goods.
Tho present agitation on the high
cost of living has led to some investi-
cations which have brought out lot
Of facts hitherto unknown to the pub
lie. Some of the most important work
in this line is being done by the Asso-
citation Of National Advertisers, an or
ganization Of $50 OF the leading ad-
vertisers of the country. Mr.. Sullivan.
the secretary treasurer of the assooi-
alton. has given out some vitality inb
portant facts concerning the relation
of advertising to selling cost.
Tho old idea" said Mr.. Sullivan,
that the cost Of advertising raises
prices dies hard. But the business
man knows better. He knows that
selling goods is costly business-no
matter what the goods or what the
selling methods. And he knows that
anything which creates demand on q
large scale, and thus makes selling
easier. is bound to reduce selling costs
and thus helps to reduce prices.
But evidence Is better than argu-
ment; facts are better than theories,
and we have been at great pains to
collect the facts. We have secured an
immense amount of data from our
members which proves that advertise
ing does reduce selling costs and thus
tends to reduce the selling price of ad-
vertised goods. Let me quote few ex-
amples:
''The makers of q famous photo
graphic camera, when they began ad-
vertising 2s years ago. made one cam
era which took a IN inch picture and
which sold at SIS. Today they make
a far better camera which sells for $40.
Another. which took q AXIS picture, sold
for $50. Today they sell far greater
one for $50. And 80 on through the
line.
"A prominent hat manufacturer has,
by means Of Advertising. reduced his
selling cost seven cents per hat. Re-
sult-the buyer gets a hat of better
quality at no increase in price; this
despite Increased cost OF raw material
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

and workmanship
When the manufacturer Of famous
breakfast food speciality began adver-
Using, his goods sold at IL csnts a
package. Today the package u 30 per
cent larger and the price has been re-
duoed to 10 cents. Again ADVERTISING
did It the same causes PRODUCING the
same results.
The producer Of another wen known
food speciality is selling his go6ds at
rs per cent less to the wholesale gro
Gerry trade than four years ago.
Twenty years ago q nationally ad-
vertised shaving stick was sold In a
cheap metal leatherette covered box.
Today stick containing 30 Par cent
box at the same prioo.
Then take the most conspicuous Ak
ample Of them all-ths automobile
business; and compare the $4,000 or
$4,000 cars Of 10 years ago with the
equally good cars OF today. selling for
q fraction OF the money.
And SO on through . long list In
every case, the manufactures either
has been able 10 lower the prics or I'm
prove the quality at no inorsaSs in
price"
How has he done IT. BY means Of
Advertising which has created demand
on a larger scale and thus permitted
production and distribution on Q large
scale. Result-improved manufaotur-
ing efficiency and reduced selling
costs. And all of this In the facs Of q
steady increase in the cost Of labor
and raw materials which, with adver-
Using eliminated, might in many cases
have doubled the price Of this goods.
"A triumph of economical market
Ing" is the only possible verdict for
advertising in the face of these facts,
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
PIERCE PARK.

moved into their home at Pierce Park
after an absence OF more than a year.
Mrs. H. c. Miller of Star, has been
a Pierce Park visitor the past week.
A son OF James Harvey, who has
been mining near Huntington, has
been visiting his father during the
week. who resides In the home of Paul
Clark.
A surprise was sprung on James
Harvey Wednesday evening when
about Is of his friends gathered at the
home Of Paul Clark. where he resides,
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
HUNTING WILD GAME.

People Of listless natures should
hunt wild game more. There is no
more excellent way OF cultivating
impulse and animation. There Is MOTH
ing that will stir one up so as hunt
Ing lion. For one thing lion can
jump around much quicker than you
think and this keeps you jumping
here and there yourself and II this is
out In the open air there Is nothing
better for you. It Is important to re.
member In hunting a lion that II he Is
wounded in the foot he will come up
to you. Altho he will probably come
up to you anyway. Another thing.
Listen very carefully for all sounds,
II you hear a crunching sound that
Is the lion eating something. If you
don't hear the crunching sound he may
be eating something just the same
and your friends may be wondering
what keeps you. If you run an ele-
vator or work in laundry you prob
ably feel little run down or done up
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
REMEMBERING LAFAYETTE.

7HE government has decided to send 1000 physicians
and 5000 ambulance attendants to France. There
be question of the great need for their
ices The physicians who members of the medical
corps will go forward in groups of 200 each month";
the first group leaving within the next two weeks
With 10000 engineers in France and 1000 DOCTORS we
shall be able to WELD the psychological influence that is
apparently valued highly, and at the time render
Immediately real service. In the next two weeks 10
hospital units with 5000 motor ambuances and 5000
will be on their way.
The medical of France have been severely
taxed during the last three years. Physicians need
ed not only for the armies in the field but for the people
at home. Dr. j. Franklin Martin, head of the medical
division of the council of national Defense has issued the
following appeal to the physicians of America:
with our country entering the
as doctors have been preparing
listened their appeal aua
the council is seeking to help them
An American writer who has been at the front tells
story OF the nadequacy at the present time of the French
medcal service Nothing else have expected
In this in all other particulars-the people
have done everything they could to help themselves Now
the call comes to us for relief 1t to be supplied prompt
y and IN liberal measure There is not citizen in this
country who not through contributions to the Red
Gross and the French relief fund.- do something to relieve
the present situation There will Of course be no holding
back on the part of the doctors They will be glad to do
everything IN their to relieve suffering humanity
and at the same time to the good by strength
enng the ressting-or rather the attackingpower of
the French people.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

heavin5 blue, sent
a thrill of panic
through every foe.
There was Perry,
of the lakes, who
C GU Id whip his
weight in snakes;
his career a record
makes proud and
high; Dewey sa led
Manila Bay, and
his seamen heard
him say. From the
foe Wen knock the
whey. or we'll die"
Since this nation
had its birth all the
countries of I h Q
earth knew the
C h a r acter and
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

Children smile when they take
FoIey's Honey and Tar
lot. Il tastes good.
End. Il makes them feel food.
IL will turn feverish. fretful, couah.
in& child into happily smiling one.
Because Il puts . healing, SOOTHING
coating on feverish, infamed, tickling
throat. Il helps snufiies and stuffy.
wheezy breathing. II stops coughs
quickly, and Il wards off Group,
!. II contains no opiates. does not up.
set delicate stomach. and the last drop
u the bottle is just - good q the 6rst.
Try il.
wHITEHEAD,s DRUG STORE
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
WnATChAMA
COLUMN

Fps
Many Boise benxine buggy buyers
Breezed busily through the brush
Sunday to breathe the bouquet
OF Emmett blossoms.
Which were beautiful to Observe
But the Ada boulevards were bump
Waste prevention means waist pre-
vention.
T. R.-Thoroughly Reused; also
Timely Rescue-if the colonel is per-
mitted to 20.
The Mongolia has seen the wake of
another torpedo. Fortunately it was
not an Irish wake.
It's the best time in the world for
the people to Golden Rule.
Make THE MOST OF YOUR
JOYS AND SHAKE THE MOST OF
YOUR CARES.
WATCH YOUR STEP,
The youth who has his little Fling.
At wine and song and eparything,
Does we'll to keep a level head
And see that he's not Flung instead.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

ana should take a longer vacation
this summer and hunt wild game. A
man with a little fun in him can have
great sport hunting lions. Don't take
a bicycle with you. A lion will tear
the tires off 1t in short order. Be
sure to take a good saw. Then II the
lion gets after you and you haven't
any bullets left climb up the tallest
tree you can find and saw off the
limb.
Some men never try to keep
anything from their wives and
neither do they try to swat flies
with o pin cushion.
THE PIG.
SQueal. little pig, squeal all the day.
II that's the way you feel,
1t isn't very nice and yet
Were I a little pig 1 bet
I'd squeal and squeal and squeal!
SMILES.
A man who makes the best Of life
Is William Henry Pile,
For cen when lectured by his wife
He wears a tranquil smile.
Birmingham ge-Herald.
We've studied every kind of smile
And at no kind We scott,
But only one kind is worth while:
The kind that won't come off.
youngstown Telegram.
AZ far as you have gone. no doubt.
You've stated only facts;
But have you fellows ne'er gone out
For smiles, between the acts7
Houston, Tex, Post
And SO they sing. yet all the while
They know the highest place
In their esteem is for the smile
Upon = readers face!
THE WEATHER.
When the day Is dull and dreary
Every face we meet Ia weary,
Very few are bright and CHEEKY that
are seen along the way,
When the weather Is contrary,
Few indeed are gay and airy.
It's not easy to be merry on a dark
and gloomy day.
On the other hand it's funny
How we feel like ready money
When the day II clear and sunny and
along the avenue,
In tho busy. busting city,
Many whistle at q ditty,
Some are laughing (some are witty
and . lot are humming, too.
Though IT'S rather doubtful
whether
We should always blame the
weather,
On the whole and altogether. it's a
natural thing to do;
And 10 often we are weary
When the day is dark and dreary.
But it's easy to be CHEEKY when the
Xeafher,a cheary. too
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

Baggage delivery. Auto delivery for
country and long trips Phone 70.
Peasley Transfer q Storage Co. #
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
Uncle w alt Has for You
This Evening
OUR NAVY.

In his leaking woe den boat, Jones,
the hero, got the goat, of the strong
est ship afloat, long ago: Lawrence
and Decatur, too, on the wide and
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14
and spent the evening socially, the &C
caSfOn bein1 hia birthdav

caSion peln8 MS Dlrthday.
Members Of the Church Of the Naz-
arene held q prayer meeting at the
homo Of MT. Cobb Wednesday evening,
Bessie Welty Is employed in a store
in Boise and IL learning the millinery
business.
Mr.. and Mrs. Jesse Pierce, who have
| been living in Nashville, Tenn, the
past year, are expected soon and win
visit IN the home of his father. George
Pierce. Mr.. Pierce has been teaching
mathematics in the University of Ten
nessee during the year.
Mr. Parrett and son have been
spending the week in st. Anthony and
are expected home soon.
Mr.. and Mrs. Claire Lyon will move
to Barberton soon where Mr.. Lyon has
employment with the lumber company.
James Harvey has deferred his trip
to Vancouver, B. c., until the last of
the month.
J. M. Shaw was quite i'll last weak
but has recovered.
Children's day will be observed June
10 In both Pierce Park and Collister
churches.
Pierce Park Ladies' Aid will meet
with Mrs. Martha Welty May 20.
The Apollo club met with Mrs. Leroy
Davis this evening.
There will be no meeting Of the Col
lister w. c. T. U. Thursday because of
the convention to be held in Boise
this week.
Mrs. Houston and Miss Collister, DR..
Collister's sisters who have been liv-
Ing in the Collister home during the
past year. have moved into the Col
lister flats In Boise.
Miss May Truax Of Eight Mile IL a
guest in the home Of Mrs. Leroy Davis.
Mr.. and Mrs. C. e. Montrose, who
have big ranch at Hill City. have re-
Gently moved. to Riverside.
Mrs. r. N. Murphy has had charge
of Pierce Park school since the resig-
nation of Professor and Mrs. Cook the
first OF the year, who went to st. An
thony to take charge Of the boys de-
partment in the reform school. The
school will close Friday and there will
be an entertainment Friday evening,
which will consist in part Of dra-
matixation Of Hiawatha
Ben Shank has bought a place In
Emmett and moved there.
Collister school will hold its COM
mencement exercises juno 1. There
will be an exhibit Friday evening of
all the departments of the school, Re-
freshments win be served.
Two boys had INDUCED In q physi-
cal encounter on the playground. At
the end Of the ARRAY they were sum-
moned before the teacher to give an
account of their misdeeds. One of
them had a bloody nose. The teacher
looked upon this sanguinary feature
with horror and endeavored to instill
in its inflictor certain pacific prin-
ciples.
Now. Billy" she said. "T think you
ought to apologize to Jimmie"
Huh! I amt a-goin' to apologize
for no accident" Billy answered.
Accident? Why, Billy, how can
you call 1t an accidentf Didn't you
intend to hit Jimmie on the noser
No. ma'am. didn't swung for
his eye an missed"
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

Optometry means Eys DAsvicA
ADV. u
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

Some men never try to keep
anything from their wives and
neither do they try to swat flies
with o pin cushion.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

WATCH YOUR STEP.
The youth who has his little Fling,
At wine and song and everything,
Does we'll to keep level head
And see that he's not Flung instead.
Evening capital news. (Boise, Idaho) 1901-1927, 1917-05-14

THE PIG.
Squeal. little pig. squeal all the day,
II that's the way you feel,
1t isn't very nice and yet
Were I a little pig 1 bet
I'd squeal and squeal and squeal!
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12

burn over areas in March and April
the land is left perfectly bare. Such
areas do not come back into profita.
bic forests for half century.
There are number Of ways ia
which the people Of community can
cooperate to prevent the damage done
by forest fires In some sections OF
the country 1t Is the duty Of the r. f.
ID. carriers to report all fires seen by
them on their routes. Game wardens
In many states act as fire wardena
and have authority to summon mon
to fight fires There ought, Of course,
TO be organized fire fighting machin.
cry In every community but where
this is not the case cooperation
among all tho people is the next best
thing. II everyone who sees a fire
IN forest will himself see that the
owner OF the land is notified and IL
necessary the neighbors summoned to
help fight 1t we would have far less
damage done to our timber and to
our future forests than we now havo
every spring
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12
PICKENS SCHOOL NEWS

Miss Cleo Hallum Of the Ninth grade
attended school last week, after being
i'll several days.
Edwin Hutto Of Spartanburg made
an interesting talk to the school Thurs
day morning.
Many pupils of this school attended
the girls expression contest in the Eas-
ley school auditorium Friday evening,
and the athletic contest held at Clemson
Saturday.
Harrison Edens, who was sick several
days last week, is in school again.
Miss Ruby Baker, teacher of the
Fourth and Fifth grades, was in Green
vile Saturday.
The Piedmont oratorical contest will
be held in the auditorium of Greenville
Woman's college Friday evening at 8
O'Clock. Raymond Cox will represent
this school. Saturday the track teams
of the Piedmont association will meet
at Augusta street park
Harrison Edens will represent our
school in the high school oratorical con-
test at Clinton Friday night. This con-
test is arranged by the Presbyte
College Of South Carolina and is state
wide. TENTH GRADE.
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12
DESTRUCTIVE FOREST FIRES

Clemson College, S. C.-During the
months of March and April forest fires
irHluently break out and burn over
large areas in South Carolina. The
strong winds which we have at this
season Of the year drive off all of the
moisture accumulated during the win.
ter rains thus leaving the leaves, straw
end other litter dry and very inflam-
mable. These winds at the same time
serve to fan the smallest blaze into
dangerous and destructive fire.
Fires cause an annual loss Of $50
ooo'ooO In the United States by burn
lhg standing timber and destroying
mo SOIL covering, thus impoverishing
'hn SOIL and by destroying the seed
ana seeding trees, the future forest.
spring fires are especially destruc-
I'VE 10 all vegetation because tho
''.'es are growing and are easily kill
10y III mary instances where fires
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12
Auto-Int0xicatioll
Causes Death

Do you know why you have sicS
headache, diabetes, neuralgia, rheuI
matism and liver or kidney troubles?
pt's because you are being poisoned
Py products of your own body. Youh
organs Of elimination are not work;
ing properly. Waste material that
should be thrown out is being retained
to poison and intoxicate your system.
That could not happen if the bowels
We're kept open with Granger Liver
Regulator. This splendid preparation
Is purely vegetable and non-alcoholic.
Demand Granger Liver Regulator at
your drug store-25c box:-and take
no other. There is nothing "just as
yood."
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12

A union Easter service was held at
the Pickens Methodist church Sunday
night and DR.. Ramsay delivered a beau
tlful and impressive sermon. Inclement
weather kept many from attending.
The ladies had decorated the church
most beautifully with flags and flowers,
winch gave appropriate expression of
their piety and patriotism.
Clerk of Court Stewart has received
$6, 732. 90 pension money for old soldiers
and widows in Pickens county. There
are l99 pensioners who receive pensions.
as follows: One in Glass A, $SG; one in
Class b, $72; 20 in Class CT, S48; 60 in
Class CO, $50; Is in Class C3, S4s: 90 in
Class ca, $50.
Wednesday, April II, has been desig-
mated as NAVAL Recruiting Day" in
South Carolina. All persons who desire
to join the U. S. navy should see the
postmaster at the county seat A great
effort is heing made to recruit the navy
to it's full strength, and the authorities
are asking for II men from Pickens
county.
The Parent-Teachers meeting will be
held at the school house Wednesday af-
tcrnoon at three o'clock A prize is to
be given the room whose children get
the most papers by May lst. One is
also given each month to the room
which has most parents at a meeting.
This was given last month to the first
and second grades, they being repre-
sented by ten parents.
Mayfiower Talcum, the newest toilet
luxury, 25c. Keowee Pharmacy.
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12

seed are removed II the har-
vester and immediatei placed in
oat sacks. They should then be
summed for a few days until the
seed have thoroughly dried, and
then stored in the barn. A good
plan Is to suspend the bags from
the ceiling. This will get them
out of the way, and give free
circulation Of air about the seed,
which will prevent any possibility
Of their moulding.
{. a SIMPLE AND EFFECTIVE
WAY OF INOCULATING SEED:
Where clover has not previous.
ly grown, it is necessary to ino.
culate the seed before sowing. Sc.
cure bushel Of soil from land
where crimson clover has been
grown successfully, and place it
in water-tight barrel. Then adj
about thirty gallons of water, and
stir thoroughly. The seed are
then placed in an oat sack and
plunged several times into the
water until they are thoroughly
wet. Remove t.: seed from the
sack, spread thC,l out on a clean
floor, and allow them to dry in
the shade for aJout two hours.
The seed are then sown and the
land narrowed Immediately. l
would advise sowing the seed ON
freshly narrowed land late in the
afternoon, or on cloudy day.
HAIRY VETCH AND CLOVER:
Hairy vetch and crimson clover
sown together made all ideal COW
er crop. Fig. ii. shows a field
of vetch and clover sown Septem-
ber Goth on land where neither
clover nor vetch had been grown
before. The photograph was
made when the vetch and clover
were in bloom The seed were in.
oculated as described above. Eight
pounds Of clover seed and ten
pounds Of vetch were sown per
acre.
I. WHEN TO TURN UNDER:
1t is necessary to turn under
clover when the soil Is in good
condition, regardless Of the stage
of the clover at the time. / would
advise turning under the clover
as soon after blooming as soil
conditions will permit, retaining
sufficient acreage for seed pur-
poses. If cotton or corn is to fol.
low clover, 1t will, Of course, be
necessary to turn the land as ear.
ly in March as soil conditions will
permit. Seed sown In September
will give heavy cover crop by
the 18th of March.
- ,--. G. G. NEWMAN,
Prof. Of Horticulture.
Clemson Agricultural College.
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12

VALUE OF CRIMSON CLOVER AS
A CLOVER CROP:
Crimson clover is no doubt tho
best winter leguminous crop to
plant in the orchard, as we'll as on
the farm. The acreage in Grim
son clover in South Carolina Is
its great value as soil builder
is fast becoming appreciated
TIME TO PLANT:
Crimson clover may be planted
from August 18th to November
18th, but best results will be OBJ
tanned from seed sown between
September 18th and October 18th.
| AMOUNT OF SEED TO SOW
PER ACRE
Twelve pounds of cleaned seed,
or twenty-four pounds Of seed III
the bur, per acre will give good
seeding. When sown as late AS
October 18th, would advise SOW
or thirty pounds Of seed in the
bur.
= COST OF SEED PER ACRE:
The price Of crimson clover
seed was very high during the
past season, due to the increased
demand for eed, and to the cut
ting off Of practically all importa-
tion Of clover seed from Europe.
Even at the high price OF $500
per bushel, the cost Of seed for
one acre Of crimson clover is only
SLIGO.
SAVE YOUR OWN SEED AND
SOME TO SELL YOUR NEIGH
HOR
Four hundred and fifty pounds
of crimson clover seed in the bur
may be harested per acre. which
will be sufficient to SOW fourteen
acres. If the seed are sold at
seven cents per pound the price
last falD, this would give gross
return Of $3.50 for the seed per
acre
!. COST OF SAVING SEED:
Three men and one mule with
a home made seed harvester like
the one shown in the accompany
Ing Illustration can harvest from
one to two acres Of crimson clover
seed per day.
H. COST OF HOME MADE HAIR
VESTER:
The seed harvester { Fig. 1.) H.
lustrated above was made on thu
farm in one day by two men. The
total cost Of this machine, includ-
ing labor was $3.50. 1t was made
from scrap material picked up
about the farm.
II. STORING OF SEED:
The seed must be dry when
gathered, otherwise they will not
strip from the stems easily. The
The Pickens sentinel. (Pickens, S.C.) 1911-2016, 1917-04-12
Early Closing

We, the undersigned merchants of
Pickens, agree to close our stores at
$50 p. m. every day except Saturday,
beginning April 15 and ending Septem-
Der Is, 1917:
Folger, Thornley, & Co., Bivens & Co.,
Hobbs-Henderson Co., Pickens Hard
ware 4 Grocery Co., Craig Bros. Co.,
B. S. johnson, L. D. Harris & Co.
Morris & Co., B. F. Parsons.