New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-07-29
Continued from page IA

its work Not so the other local daily,
The News. There's a reason. The News
practises prehistoric standards OF
journalism. 1t is a dodo; and an un-
clean dodo, at that. Possibly there are
some classes Of copy which this paper
will not accept. IL so, the rejection
would be attributable to policy, not to
principle. For The News, which In
its daily form accepts the advertis-
ing of Duffy's Malt Whiskey, Lydia
E. Pinkham, Pink Pills for Pale
People, S. S. s., pile and rupture
cures, a magnetic healer, and 25
and 30 per cent investment offers,
gets out weekly called The Woman's
Home Weekly, which ought to be shut
out Of the U. S. mails, from which
II enjoys a subsidy iE the form Of
second class postal rates. Devoted
to the Best Interests of Women, the
Home, and the Family" this stencil
imprint proclaims of itself; and
evinces its devotion by advertising
marriage lures, prurient pictures,
How to Make Love-" birth-control in
struction, fortune telling, lost vitality
restorers, cancer cured without the
knife, fake investments and most Of
the standard medical fakes. Here is
q publication which belongs in the
Rogues' Gallery OF Journalism. Its
principal owner is L. V. Ashbaugh, of
st. Paul.
Associated with Mr.. Ashbaugh in the
ownership of The Daily News is c. Z.
Gauss, Of Marshall, Mich. There is also
in Marshall, Mich, quack catarrh cure
operated by one c. E. Gauss. It's ad-
vertisements are so foully nauseating
that many newspapers which do not re-
ject other nostrum advertising refuse
this matter rather than sicken their
readers with It. Thus we have the COM
bination: Ash baugh- Cause.-The News,
The Woman's Home Weekly; Journal
ism and quackery, here in open part
nership to trick the public.
When the Minneapolis Advertising
Forum gets the local mercantile field
all cleaned up it might advantageously
turn its attention to Mr.. Ashbsugh's
daily and weekly offences against de-
cent advertising.
Turning to st. Paul
Nothing could be more trying to
St. Paul than to make it the tail to
the kite Of its twin city, Minneapolis.
Yet in a consideration of advertising
activities Of the neighborhood this is
inevitable. And, indeed, no city need
w. ashamed to take second place to
Minneapolis, with its record Of three
victorious campaigns for the Printers
Ink Cup.
st. Paul has been a late starter in
vigilance work. But its Town Criers'
Club, the local advertising organization,
is now fairly under way with Truth
advertising Bureau, which has as its
attorney in charge of vigilance work
Mr.. Karl G. Neumeier. Like the Min
neapolis bureau, the st. Paul organiza-
ton prefers to use moral suasion on
offending advertisers where there Is a
chance Of bringing about reform; but
the fact that a lawyer has been ap-
pointed vigilance officer is sufficient in
timation that sterner measures will be
adopted when necessary.
One of the earliest cases-in fact,
the second investigation Of any i'm
portance to be taken up by the bureau
was of kind, fortunately, TO exer-
else a wide influence upon the purchas-
ing public st. Paul has a large and
valued weekend trade" among pros
porous farmers, who drive in TO town
for occasional shopping. One Of these
took his wife 10 a store called The
Leader" where she bought plush coat
represented as "Saltex." The man
called his wife's attention to the fact
that the coat was not labelled, so the
manager cbligingly got a label and
sewed it In. The coat had been worn
hardly at all when the plush cracked
on the neck. When the purchaser re-
turned il and asked for her money back
the best she could get was an offer OF
another coat, which she refused. One
was enough.
Somewhere the farmer had heard
that there was an organization in ST.
Paul which concerned itself with ad.
vertising and merchandising. Being OF
the species which isn't too timid or lazy
to "kick' against unfair treatment IN
other words, n good citizen with self
respect enough to stand for his rights