Forest City press. (Forest City, Potter County, D.T. [S.D.]) 1883-19??, 1917-07-06

= Ministry of Food, Grosvenor
cliffe holding a considerable interest in
the vast enterprises OF the Northcllffe
Press.
He was called in to help the govern
ment hammer into the heads Of the Brit
ish public the necessity for God o
omy when 1t became evident that IT
would be necessary to do this If the Ger
man submarine campaign was to be
nullified, because he already had sue
ceeded in one of the greatest publicity
campaigns the world ever has known.
that which resulted in placing el,ooo.-
600, 900, within the British public in
what has become famous as the British
Victory loan.
It was his publicity methods which
did that, and 1t is hoped that his pub
licity methods will wake the British
without Succumbing to the humiliation
Of compulsory ratiOning, bread tickets.
etc. and thus voluntarily instead of in
voluntarily winning the great fight. To
have brought in through that Victory
loan to the British government not less
than $4,000. 000. 900 in new money
was an absolutely unparalleled achieve
vi IA Ok IAO lkolANO
II assure you that I hope nothing Of
the nature Of compulsory food restric-
ton will happen" he said smilingly,
but 1t is by no means impossible that
even the United States may find food
economy campaigns necessary before
this war is ended.
America May Need Economy Campaign
1T is an extraordinary and a tragic
thing that this year the world not only
Is still afflicted with the greatest Of all
wars u also Is suffering from almost
universally bad crops Some OF the ag-
ricultural shortage may be due to the
fact that in the European countries
men are absent from the fields at the
front. but the American crops also are
short. 1t Is as IL nature herself were
taking a hand in the war.
"No one expected a food problem
here" he presently explained. but
why I do not understand. In 1914 we
looked forward to a bad time, but the
1915 crops were abnormally great, and
why we did not store away vast guam
titles of food for future emergencies I
cannot imagine. The world shortage
of this year is due purely to lack of
foresight.
Here in England we must import
four ftfths Of everything we eat, and
we should have stored extensively, but
we did not. That indicates incompe-
tence somewhere, but the fact that our
plight might have been avoided does
not make 1t the less necessary for US
to meet the emergency with grave care.
! hope you In the United States will
not find yourselves similarly troubled,
although from what I read in the
American newspapers you seem likely
to have your own IL somewhat minor
troubles.
"Of course England won't be starved.
Only the German mind could conceive
Of anything as absurd as that thought,
but England u economize. there is
no doubt of that, and we are very
earnestly hoping that you in the United
States so will hasten your ship build
ing campaign a to make this econo-
mixing as lightly serious as possible
for us.
1T 10 rather curious to find that in
England. whore in the past all adver-
Using efforts have been devoted to the
task OF making people buy as much
food ~ possible. In other words where
immense energy. vas sums and high
cost genius have been devoted to the
effort Of tempting the general public
70 overeat heavily-the best talent
available and the most elaborate adj
vertislng campaign ever known-peo-
PIE now suddenly should find Them
selves concentrated on the task Of
teaching John Bull. Mrs. Bull and. the
little Bulls the wisdom OF abstinence
from food.
fAdvorttsinn Away Tendency 20 Waste.
Advertising 10 absolutely necessary
here. II 10 the only way In which we
can impres the people with the fact
that there IL any chance Of q food
shortage. So long - they a get bread
without much difficulty they won't be-
lieve that there 10 even q possibility that
thew Vn}nn mt ,o1WAWn ho ohlo eN - -