Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1917-10-06
CHALMERS OFFICE
HAS NEW STAFF
Executive Staff of Maxwell
Company Takes Charge of
PlanI; Build Both Cars

The entire executive staff of the
Maxwell Motor Company, of Detroit,
Mich, which has leased the Chalmers
motor Company for tive years, moved
last week from it's headquarters at
Woodward and Warren avenues to
the Chalmers plant, in Jefferson ave-
nue..
Walter E. Flanders. now president
and general manager of both COM
panies, announced all of his depart
ment heads and also the fact that the
sales OF both companies will here
after be directed from the Chalmers
plant. with the exception of a sales
Oakland avenue, to take care of Max
well dealers who visit Detroit
RMS move Will completely wipe out
the old Maxwell executive heauquar-
ters at Woodward and Warren and
the men who have been with Mr..
FLANDERS all through his remarka BILE
development of the Maxwell Company,
100000 cars year, now take on SINH
lar positions in the Chalmers, to ap-
ply the simple and successful Max
well manufacturing and sales policies
TO this higher priced car.
The automobile trade rs intensely
Interested to see il they can do it.
The wise ones are all discussing the
unique development of one organiza-
ton producing and marketing two
long established cars, selling at wide
ly different prices, under. two names
and made in separate and distinct
plants. Some say: MIR. Flanders can
way he sells Maxwells.' Others say:
I'VE don't see why the same substan-
tial policies, which have put the Max
well over, should not be applied. with
equal results, to car of the Chal-
mers class" So opinions differ, while
production and sales at both plants
are rolling along faster than ever be-
fore and all the dealers in both cars
who have visited Detroit since the
| little Miss Maxwell married the WELL
known Mr.. Chalmers" are apparently
ready to hypothecate their dress shirts
to buy. all they can get. Mr.. Flanders
has said several times that he will not
promise Chalmers dealers more than
10000 cars this year. but he has as
worthy Of his name as an automobile
builder; To most dealers that is
| enough said"
He has also said that he is going tc
make money out of every car he pro-
duces in the Chalmers plant and that
he wants to help the Chalmers dealers
| to do the same, not only this year but
as long as he controls the plant ano
His department heads have beer
smiling ever since he ordered then
| to their respective posts in the ANAL
gamated organization. The thing
which makes them smile is the double
| duty at the same old salaries, which
of course is just part of his plan tc
make the Chalmers plant work at 6
fair profit to all concerned. Then
| too, there is another reason for the
suppressed smile and the Willingness
with which every man in the outfit
is working day and night. In the
Maxwell Company all the people who
have big things to do and do them tC
suit "the Chief" as they call him, gel
] nice, fat bonuses at the end of each
successful year, of which there, have
been four. Naturally everybody is
thinking of that consolidated bonus
next summer.
The staff is nothing more or less
than the old Maxwell staff. Thomas
Toner is sales manager of both COM
panies and also in charge of adver.
tising. Mr.. Toner has been with Mr.
Flanders through several of his busi-
ness successes. Walter NJ. Anthony
who has worked with Mr.. Flanders
pany four Years ago. is Controller
Charles Adams, also a veteran Flan-
ders lieutenant, is production man.