New Britain herald., 1917-02-01
BUSINESS MEN ARE
 AT SCHOOL AGAIN
Become Pupils Once More to
 Study Personal Efficiency

The most unusual class of students ever assembled in this city is now studying the science of personal eff ctency at the Y. M. C. A. building. This class is made up almost entirely of executives who are returning to the pursuit of knowledge in order to master the new science that is revolu- ttonizing industry. There are men en- rolled nearing the fifty mark who have been successful in their business. There are men, too, of the younger generation who have witnessed the magic power of efficiency and who are making every effort to understand it's laws,
 The application of science to big business comes as 8 blessing in dis guisc, It is the result of political in- vestiga tions and investigations of every nature which grew into futur- ity fifteen years back. These search light demonstrations unearthed un- believed wastes. They pointed the finger of 5corn at extravaganza not only in tho plant, but in the man himself. The result has been so far reaching that efficiency has now come forward the fricnd ill need and the friend indeed.
 Then years ago it would have been impossible for the most optimistic disciple of efficiency to nopo that bis business men would willingly set aside their evening comforts or socia! enjoymerts to devote the time in. pur- suing the knowledge of personal cf- fciency. Ten years ago the ordinary business man. because he had devoted twenty years to his work with some success, would contend that he knew his own business and how to perform lis tasks better than any efficiency ex- pert, Things have changed materially in the matter O. this kind of logic. Today business mar will stretch his days schedule to the breaking point to discuss efficiency if he believes he may acquire some useful information.
 O. Thursday evenings at the Y. M. c. A. business men are studying the science of personal efficiency, by liar }ington Emerson. prominent eff1- ciency expert. Many had read every thing available on the subject; many had attended every lecture possible and still felt they had inadequate skill in the application of efficiency laws to their work and business. Then came tho opportunity that MT. Emerson, in his course of study. offered; an ex- position of the laws that underfy all efficiency and bow to, apply them to the many pursuits of human activity. The grasping of this offer was as re- volutionary in the annals of commer- cial education in this city as eff ciency in general proves to industry.
 MT. Emerson, who has prepared this practical course, is known as the TIigh Priest of Efficiency" After a remarkable career spent in estab- fishing some of the largest corpora, tions of the country on an efficient basis, he turned to the man himself. He believes that if the man forms the habit of efficiency, that is, the habit of finding and taking the best the shortest and quickest way of doing his tasks, the job will be handled eff fciently. He claims further that the efficient man will so stamp superiority on the task he performs that others must conform to his way of doing
 Personal efficiency and it's means of requirement begins with the remark able career of this man. It began as a vision. Today it is crystalized into a science. The possessor of it's Knowledge holds the master key to all attainments, accomplishments and &C., 9lirements.
 This science that had its beginning as a vision is not a vague, illusive thing as some believe it to be. It is grounded on fact and certainly fact and truth are neither vague nor H. lusive. Efficiency takes nothing for granted It discards as junk all guess work and all rule-of-thumb methods It is domineered from the beginning to. end by common sense and insists upon the absolute necessity of concen- tration. Think, think. think is it's slogan.
 The business men who are students of this course are being taught how to study according to the laws of science and common sense. They are now at work on the thirteen under lying principals mastering each in succession and then applying each in turn to his work. After the thirteen laws have been applied to his own particular problems the student will be taught to apply them to memory training, self education, health cul- ture, amenities, salesmanship, ad- ulinistration, management, organiza- tion and operation.
 @Ef1ciency has proved life saver in the corporation. It has been the factor that brought commercial suc- cess out of political chaos Personal efficiency means to the man what eff ficiency has meant to the plant. It means the establishment of a new ideal in personal accomplishment and makes opportunity an attainable qual- ity.rather than a transitory thing that calls but once in lifetime.
 An ideal of the class of men who are making a study of efficiency may be gleaned from the following list of men who are leaders in the industrial life of the city: Joseph F. Lamb vice president of Landers, .Frary and