The Richmond Virginian. (Richmond, Va.) 1910-1920, 1917-02-18
Vmgnan Firing Line WHOLESALERS Manufacturers Travelling Mer

open, the company does not intend TO
develop sectionally. and invite COM
petition In unoccupied territories.
Through the medius of full-page ad-
verttsements in the Saturday Evening
Post and other publications, the COM
pany expects to instantly direct the
attention Of the automobile trade
and Of motor car owners to the "Kar-
son Krank."
| The advertising that the company
has contracted for is extensive. and
will help to increase Richmond's
prestige as a manufacturing city. 1t
will be a strong feature of the sales
campaign.
The preparation and handling of
! the advertising campaign has been
placed In the hands of Richmond
| concern, the Cecil Advertising COM
pany.
Enormous Sales Promised.
Here IL the most intensely interest
ing part of the whole story: Mr.. AL
len stakes his reputation that he will
sell this year more than $4,000 OF
tho "Karson RECKLESS kranks." which
10 really not such an extravagant
statement when one studies the ma
chine and the market. and realizes
how thoroughly { he company has
planned to cultivate it
The manufacturing of the "kranks'
Will also be done III Richmond. but
1t Is not the intention of the Motors
Safety Starter Co. TO build a plant
OF It's own. The company has entered
into an ARRANGEMENT with the Rich
mond Staybolt Drilling Machine Man
ufacturing Co. by which 1t acquires
stock interest in said company and
receives a representative of the foun-
- m ttu Of
turn places it's own representative on
the board of the foundry. This sys-
tenn of interloekng the directorates
In expected to handle the manufac-
turing feature 10 every ones salts
faction.
Tests Prove Practical Value.
For nearly year now the "Krank"
has been tested on Ford cars under
actual WORKING conditions. and has
been found to deliver all that Is
claimed for it. The "Krank" has been
taken to the Ford factory and sub
mitted to the engineers OF that in
dustry. who pronounced 1t an exceed
ingly valuable accessory. it has been
submitted to tho critical examination
OF other experts in the automobile
field, and has been proclaimed a win
neE
For some time Mr.. Allen has been
tentatively Offering 1t to ACCESSORY
dealers, and he has found the most
active interest the part -ef-the
trade in the "Krank."
How 1t Happened.
The story OF how the "Krank"
came to be invented is very interest
ing. tbs the invention Of Mr.. Carson.
who worked II out while seeking some
way OF protecting his young son from
injury by the Blackjack of the motor
in q new Ford automobile. Mr. Car
son, as IL frequently the case with
men who work out some new inven-
ton. did not for some time appre-
ciate the value of what he had dis
covered. After having the first one
made by a machine shop, he took
the precaution to have patent papers
filed, ami in due time succeeded in
securing basic patents.
1t was not. however, for soma
months that Mr.. Carson seriously
thought OF marketing his invention
on big scale. When he did dSteEs
mine to sound out the ground, he
found the keenest interest aroused
by the "krank." and had no d3ff-
Guilty in convincing himself and the
men who became associated with him
that the invention is to become a
great money-maker.
1t is expected that the machines
will be offered to the trade within @
few weeks.