davidaulloa/AmericanStories huggingface dataset:
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-09-03
Editorial on Advertising
Addressed to Merchants of Pensacola
HOLDING STORE TO THE IDEAL OF SERVICE

DIFFERENCES IN VALUE AS
BETWEEN ARTICLES OF MER-
CHANDISE-whyo one thing is priced
higher or lower than another. He
KNOWS value-factors. His knowl-
edge must be passed on, through his
advertising, to his customers. The
light which he has he must give to
them, that they may buy UNDER
STANDINGLY.
While educating his customers to
the need of wise economics in food
stuffs and in other commodities which
it is necessary for US as a nation to
share with our allies in this war. it
is his privilege to educate them as
the wisdom of BUYING WHAT
THEY NEED OF COMMODITIES
IN GENERAL, that neither the bust
ness of the nation shall suffer nor
the people be deluted into foolish
self -denial-the extreme of which
spells disaster.
In educating the timid to buy
wisely the merchant SERVES HIS
NATION AT WAR. He co-operates
with all other forces engaged in the
prosecution of the country's task.
AS the service ideal must control,
the need of adequate store adver-
Using increases. The store of today
must keep in closer touch with the
people than ever before. It must
use advertising not MERELY TO
SELL THINGS, but to stabilize the
thought of the people on the subject
of what to buy and what to do with
out-what to buy and use sparingly
and what may be bought and used
"as usual"
Business will not be cas- usual" It
It will be BETTER THAN USUAL
but, if this is to be accomplished, the
people must be appealed to through
advertising which is BETTER THAN
USUAL-more INFORMATIVE than
usual.
The merchant, through his adver-
Using, is a MOULDER OF PUBLIC
OPINION. He guides the thought
of the people on immediate buying
tasks-he influences them as to their
daily transactions. Great is the
power for good of that merchant who
measures up to his advertising re-
sponsibilities, and who influences the
people toward sound and sane buy
ing policies.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-09-03

These are not sordid times. Never
before was the world so stirred by
high ideals. Nations-ours among
them, are stalking all they have of
manhood and wealth on the PROPOSE
ton that RIGHT IDEALS SHALL
PREVAIL AMONG MEN.
The business man who places
PROFIT before SERVICE in his
creed and program, is out of step
with the forward moving forces of
these days. He belongs to an out
lived day, an unregretted day, whose
sun will not again paint another
morning.
1t is the hour for service. As the
soldier serves, without thought of
money gain, so must the merchant
serve.
What doctrine is this? Shall it be
contended that the legitimate profits
of business shall be surrendered?
Are the rewards of work to come
solely through the consciousness of
duty done, of service rendered?
No-business men shall not con-
tinue to earn profits, bat these will
result from SERVICE, not from a
conditions for personal gain. The
merchant who serves best shall pros
per best. 1t is the mood of the
times that this shall be so.
The merchant who has spent long
years in learning the art of eco
nomical distribution, must now show,
in a superlative sense, how well that
knowledge and experience fit him for
the new social conditions of the
world.
He must go further than he has
ever gone-however far that may
have been-to protect the customer
Of his store from the burden of high
prices, from the exploitation of the
dishonest manufacturer, from the
substitutor, from the trader on COM
neutrality-suspicious.. He must make
his store not merely center Of dis
tribution, but guarantor OF VAL
UES in merchandise.
He must make the dollar of his
customers a par value dollar in its
buying power. He must throw the
full light of truth upon his merchan-
disc. He must tell his customers
frankly and without evasion THE
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-09-03
From $4,000 to Quarter Million at
Stake When Giants Battle to Ref
eree's Decision Today.

When Fred Fulton and Carl Morris
meet in an outdoor ring at Canton,
O., today to decide in Is rounds which
is entitled to bout with Jess Will
lard, there are three considerations
which are likely to make the fight
stand out above other heavyweight
battles.
1. The choice of Matt Hinkle as
referee.
2. A clause in the articles which
prevents stalling or fouling.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1917-09-03
YESTERDAYS RESULTS.

American League.
At Cleveland Z; ST. Louis 4.
At Chicago rs; Detroit 2-5.
No other scheduled.
National League.
At Cincinnati z; Pittsburgh s.
At St. Louis IA; Chicago So.
No other scheduled.
Southern League.
At Chattanooga o; Nashville /.
Eleven innings Second game called
in second inning account rain.
At Memphis 1-3; Little Rock 2-2.
At New Orleans 5; Atlanta Z.
Birmingham-Mobi off day.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Naval Officers and Others
Buncoed by Stranger
Who Assumes Name.
SECRETARY OF NAVY
SENDS OUT WARNING
Feasted and Entertained by Naval o.
fieers and Edison's Confidential
Agent-5orrows Money and cesxss
Cash on Bogus cheeks-seeret Ser
vice Agents Get on Youths Trail and
Then Lose X.

Washington. Aug. ga mysterious
stranger, passing himself off on naval
officers and others as son Of Score
tary Daniels, has gained considerable
money and to date has eluded capture.
The navy department today issued .
warning against him. His first appear
ance was on July O. when no introduc-
ed himself to officers OF the receiving
ship at New York and was invited to
luncheon. He said he had lost about
SAT and succeeded in borrowing" $40
from the ships paymaster, furnishing q
regular navy receipt which he signed.
Herbert Daniels"
Gets Edison Mans Coin.
July 25 the same man called on the
principal of the Montclair N. j.. acad-
emy, Introducing himself as Frank
Daniels, son of the secretary, and said
he had been commissioned by Rear, Ad-
miral Usher to arrange an encampment
on the academy campus for 200 sallor1.
He also expressed q desire TO visit
Thomas A. Edison and this was af.
Mr.. Edison's confidential man, vino 1iygG
took the. stranger TO his own home for
luncheon and then to the inventors
laboratory at Orange. N. J The state
ment says that Dr.. Hutchison lost $50
by cashing the strangers check
Can Not BE Found.
When DR.. Hutchison came to Wash.
ington he handed Secretary Daniels q
letter from his "son" and the fraud was
disclosed.
'As soon as Secretary Daniels learned
of the fraud" the statement says, "the
were put on the lookout for
the imposter. On July ~ the stranger
was seen on Park avenue. Orange The
young man wore different suit OF
clothes from that he had worn at DR..
Hutchison's and had no glasses and
a secret service man who saw him. not
being sure of his ground, did not arrest
him. Since that date he has not been
seen."
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
A Prophecy Fulfilled.

It was a pitiful sight. His parents
were as fine people as ever lived IN
Martin county He has respectable
relatives living. He is well built able
bodied, strong and healthy. He had
lust paid fine for being drunk ana
disorderly. He came to the Sentinel
office and asked to have his name and
.offense kept out OF the paper "on ac-
count of my relatives" He said ne
got his booze at a Welcome saloon.
that he was ashamed Of himself and
that this was his last. We reluctantly
agreed to comply with his request, al
tho we have little faith to believe he
will keep his word. So long as we IL
cense drunk factories, so long Will
these factories turn out debayched
manhood. What travesty on civiliza-
.tion.
Surely 1t was pitiful sight. but Il
Is one that the coming generation Will
not be called upon to see. A whole gem
Grafton III thr ;.ss::aanwer state grew
to manhood without seeing 3 saloon or
q drunkard; It can be done in this
state.
And he did not want the paper to
puDilsH MS name icoSs-usS " n'~ AeA AeA
tives. All Of which may or may not
have been q compliment to his rela-
tives: but 1t is a straw showing the
trcnd OF the breeze. Tho saloon and
it's product is outlawed and he who
fndulgos in the weakness Is ostracized
By public opinion. while he is pitied
The writer can distinctly remember
when his father was pitied MS vision
ary fanatic for preaching that the day
would come when the traffic in intox-
icants would be outlawed. And some
OF that pity took violent form In the
attempt to show De good man the or
ror of his ways. He lives to- see the
day..--Fairmont (Minn) Sentinel.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
BOTH SIDES SCORED.
Governor Of Arizona Takes to Task
Bisbee vipiIav,xs and /. w. w.

Governor Of Arizona Takes to Task
6isbee vigiiantss and !. w. w.
Phoenix, Ariz., Aug. 20.-Both sides
in the controversy between alleged /.
w. w. members and the citizens 10y
atty league Of Bisbee, Ariz., which on
July II deported more than 1,200 strik-
ers and sympathizers, were taken to
task today by Governor Campbell In
his first public statement since the in
vestigation Of the Warren mining dis
trict troubles.
Methods of deporting men without
due process Of law would be declared
by the government to- be without JUS
tif1cation, while the tactics alleged to
have been adopted by members of the
I. w. w. were characterized as stencil
in the nostriLs Of decent Americans" !"
The governors statement was in the
form of q letter to Sheriff Wheeler and
County Attorney Ross. of Cochis coun-
ty, and the mayor Of Bisbee.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
j. S. DESTROYER TO COMBAT SUBMARINES

islands. and above all prevent concen-
tration OF my army, which could he
effected only by the sea, and without
it's being in our power to be useful
in any particular way we would be
wiped off the map. I am necessarily
OF the opinion that neutrality is I'M
posed upon me-"
Gottlieb Won Jagow, then foreign
secretary, replied to Constantine that
Emperor William would understand
the necessity Of maintaining neutrall-
ty for the present. He advised Coa-
stantine to reach an understanding
with Sofia and Constantinople.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
NO "EPlTAFFY" At FUNERAL,
Sydney SincIair's Wish Observed in
| Last Rites For Notable Citizen.

Sydney Sinciair's Wish Observed in
Last Rites For Notable Citizen. a,
Cedar Rapids, Aug. 20.-No word Of
eulogy was spoken at the bier Of sgd
ney E. Sinclair. president Of the Sin
clair plant, on Saturday. In accord
ance with his wishes no funeral ora
ton was pronounced by his pastor at
the Simple services held in the First
Presbyterian church.
Men Of the packing plant to the
number of 275 filed into the church and
were seated. The plant shut down at
noon. The directors and trustees OF
the Young Mems Christian Association
were also seated In a body.
The pallbearers were b. S. Church.
John s. Ely, ]. H. Trewin, 8. G. Arm
strong, F.sC. Fisher and c. G. Greene.
As the funeral cortege left the
church employees of the packing plant
headed the procession to Oak Hill
cemetery where all that was mortal OF
Sydney 3. Sinclair Was consigned
earth to earth"
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20

PAGE ONE.
Telegraphic News:
More Destroyers to Battle U-Boats.
Government to Double Output.
French Launch Offensive Near YER
dun.
Kaiser Uses HOY . Words.
Youth Profits sing as Son Of
Naval Seer
Threatened q w. Strike Fails to
Material
PAGES THREE AND FIVE.
Iowa ane 8 raj News:
wilsc 8 is Blow to I. w. w. Plot
ter.
Uniform. Garb For High School Girls.
North Iowa Crop Prospects Excel
lent.
Old Glory Now Looks Good to Ger
man.
warlike Scenes at Des Moines.
Marshal Moore Tells Of Roundup OF
Traitors.
PAGE FOUR.
EDITORIAL:
Equal Pay For Equal Work.
Do You Want to Make 100 Per Cent :?
The Business Field.
Topics and Iowa Opinion.
PAGE SEVEN.
General News:
Only U. s. Economy Can Save Allies.
PAGE TEN.
Markets and General:
Corn Prices Tend Lower
No Trading in Wheat.
Hogs Still Soaring.
Cattle Trade Weak.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
ALTERS KNITTING ROUTE.

panieIs. Says. Comforts. Won't. 30
Taken Through Navy League.
Washington. Aug. 20 Secretary
Daniels announced that women knit
ting woolen clothing and making other
comforts for sailors may forward them
direct to the bureau OF supplies of the
navy inasmuch as they no longer will
be accepted by the navy department
when presented through the agency OF
the Navy league.
Mr.. Daniels yesterday ruled that
there could be no recognition of the
Navy league whatever In view of the
controversy arising over the leagues
charges that he has suppressed reports
which should have been made public.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
BURNED At BROOKLYN DOCK.
Norwegian Steamer Suffers Mill
Dollar DAMAGE in Fire.

Norwegian Steamer Suffers Million
Dollar Damage in Fire.
New York, Aug. 20.The Norwegian
steamer christian Bors, 4,07s gross
tons, was damaged to the extent OF
/. 81, ,oOO, 900 by fire early today while iy-
Ing at her dock In South Brooklyn.
The steamer arrived recently from
Buenos Oires, and had about completed
the discharge Of q cargo OF hides.
Several Brooklyn fire companies and
three dire boats fought the flames and
had i under control two hours after
Il was discovered.
The origin Of the IRE has not been
determined. The Christian sBors was
owned in Bergen, and was under chay-
sterl "a the Prince line.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
,qREEcE ! TuRnED DowE kA.sER.
pspossd King Early Refused German
Invitation TO Enter War.


Invitation 70 Enter War.
81 LONDON, Aug. 20. An Athens dis
patch to the Exchange Telegraph Com.
4pany says that among the diplomatic
iocuments found In Athens since the
change In government Is a reply Hrom
king Constantine, written a few days
sftcr the war began. to a message
from Emperor William who proposed
Greece should join the central powers.
king Constantine said:
"The emperor well knows my per-
ponal sympathies as wei as my politi-
al oplniona attract me to his side
Nevertheless It ID impossible for me to
understand ia what manner could be
useful to HIM In ,mobilizing my army.
The Mediterranean II at the mercy Of
ne unitsd hests Of England and
Francs, which could destroy our navy
ai5A Inerchant marine, occupy err
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
AIR RAID OVER BELGIUM.
British. Planes lnflict Damage Upon
German Military Base.

.s. 0OT"SU Wub60Ty o0S0s
London, Aug. 20.-The German mill
tary establishment in Belgium. which
has been attacked repeatedly Of late
by British aeroplanes, was again raid
ed Saturday night. the admiralty an
nounces. Tha statement follows:
Many! tons OF bombs were dropped
on the night Of Aug. 1919 by the
naval air service on the following mil
itary objecttyes: st. Pierre station
and sidings at Ghent. Thourout station
and dump. Hkuges docks.
"A raid also was carried out yester-
day morning on the snellegajm air
dome. where q direct hittage was
made.
"On their return our machines weSe
attacked by hostile air craft. which
were beaten off hv the aid Of royal
flying craft patrol. One enemy ma
chine was shot down. All ours return
ed safely"
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Comes Home 70 pis.

Nevada, Aug. 20.--sMrs. Claude W.
Husburt, OF Sycamore, ILL., arrived ~.
colo Saturday night and went directly
to the home Of her parents, Mr.. and
Mrs. Adam Lantx, where she died early
SUNDAY morning from the effects Of
abscess on the lung. The funeral Ill
be from the Lantz home ON Thur1s
day afternoon at o'clock.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Glacier Causes Tidal Wave.

Juneau, Alaska, = - $ Aug. 20.-News
reached here today with the arrival OF
the body Of one victim Of terrific
tidal wave in Taku inlet last Thurs
day, which may have claimed the lives
Of several other fishermen besides do
ing considerable damage to the fish
ing fleet. ~
The wave was due to the breaking
Of huge dead glacier and a cave-in
from live glacier. ! No such ice dis
turbances are known to have taken
place here for generations. It IL feared
that many other fishing boats and their
crows were lost
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Drowned at keokuk.

Keokuk, Aug. 20 Fred schever.
aged 10 years, Of Dubuque, was
drowned at the wharf here when a
boat in which he was standing was
capsized. At the time he was engaged
In painting the hull Of the boat. His
body was not recovered.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
caddock Wins at Carroll.

Carroll, Aug. 90 Earl Caddock,
claimant Of the heavyweight wrestling
championship Of the world. threw Clar-
ence Eklund. of Wyoming. challenger.
in straight falls here Saturday night.
The first fall was taken in 16:0S. the
second in 10 fiat.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Government Plans to Treble
Output Of Shipbuild-
ing Yards.
CONFERENCE WITH
SHIP ANDENGINE MEN
More Motive Poyser Nsed of Men,ent
and OH 90 Fuel Considered - Plenty
ef Hull Material and Plant Facilities
Working With Aim of Having
Mors Dsstreysrs Than Any Other
ceuntry-Lst Submarine Basss Rest.

Washington, Aug. 20.-dmmediate ex-
pansion Of the shipbuilding facilities
Of the United States to double or
treble the output Of destroyers in the
next eighteen months was the object
sof aconference today between secre-
tasy Daniels and representatives Of
twenty-five or more ship and engine
builders.
III we get what we want" the Sec
retary said, .the United States will
have more destroyers than any other
power. They are the one thing that a
submarine tears"
The secretary indicated that all de-
etroyers the builders can produce
would be ordered. Every effort Of the
department viii, be laid upon speeding
MP the many contracts now pending.
Every aspect Of shipbuilding that bears
upon destroyer production was taken
up Ct the conference. There Is no
shortage Of material OF plant facilities.
but there is difficulty in obtaining high
power engines, boilers and reduction
gear.
oil Suggested For Fuel. is
Secrctafy Daniels said no additional
submarine bases will be ordered at
psesant. The bases are valuable 40
hkr6or ard shore patrols. but-aestrSy
VrS are superior even tor these duties
ana have in addition seagoing qualities
which make them Of. far greater value
ID IN other ways.
Every suggestion that the ships and
engine builders had to make today as
to additional motive power for de-
sfrOyers was given close attention.
Dquipping some Of the new vessels
with oil engines was among the sug-
gestions.
AS to the plants at which the new
destroyers Will be laid down, Secretary
Daniels said he favored expansion Of
the plants already building destroyers
As the most efficient means Of speed
ing up. Experience gained inprevious
building Will enable such plants to
turn out ships more quickly, 1t is felt,
than would be possible for a plant new
to the work.
Working at Maximum Capacity.
Secretary Daniels decision shows
that the officers who have been cons
tending that the best answer to the
sU-boat was to turn out an enormous
number OF destroyers have carried
their point. They were backed by re-
ports from Vice Admiral Sims. found
ed on his experience in European
waters.
y Another aspect il the problem Of
furnishing conveys to troops and sup
ply ships which win 60 as more Am
ericans 80 to France. Many officers
believe that destroyer conveys guar
santee a large degree OF security from
Submarine attacks. The department
apparently has approved this view. No
figures have ever been made public as
to the number Of destroyers under con-
struction. Secretary Daniels said to-
day that they represent the present
maximum capacity Of the country.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
No War Show at State Fair.

pes Moines, Aug. 20.--Plans for an
elaborate wartime display" by the
war department at the Iowa state fair
here, Aug. 22 to 81, were cancelled to-
day, A. r. Corey. secretary OF the fair
board announced.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Allen 10 Command at Den,ing.

Des Moines, Aug. 2o.-Brig. Gen. Hu-
bert A.. Allen, OF Cedar Rapids. was
ordered today to report at Camp Cody,
Demlng, n M. Aug. rs. to assume
command Of the Sixty seventh infantry
brigade, according to an announcement
given out at the adjutant, generals Of
6ca
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
British Strike Not Called.

London, Aus, 20-The strike of the
Associated Society Of Locomotive En-
gineers and Firemen, which was to
have been called today, and involving
about 10000 men, had not begun at
noon, altho some of the men may have
quit work at midnight.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Movie Consoles in Demand.

Movie Comedies Ia Demand.
Chicago. Aug. 2o.-The war has
caused an increase in motion picture
comedies according to Adolph zukor,
president Of. large predicting COM
pany.
1--WE are making mostly comedies
now" he asserted today. People want
fun and laughter In the films. They
take their tragedies from the news
papers"
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
/, BARRACKS PROGRESSING.
All Buildings q Camp Dodge to 3,
Ready For Troops by Sept. 5.

Ready For Troops by Sept. s.
,Des Moines. Aug. 20.-All the bar
racks and most Of the other principal
buildings at Camp Dodge where men
drafted from Iowa, Minnesota, North
Dakota and part OF Ilplinois are to no
trained, will be completed before the
arrival fthe first contingent of SOL
.diers on Sept. S, SO officials at the camp
satd today, Barracks have been COM
pleted for the >1.200 reserve officers ex-
pected within the next ten days.
Threatened difficulties with carpen-
tiers at the camp because Of Sunday
work were averted today when Mai. NJ.
"A. Butler, constructing quartermaster,
announced that hereafter there would
be no Sunday labor.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
euc<whsat Cakes so 8. Plentiful.

Harrisburg. Pa. Aug. 2O.-Buck-
wheat cakes will Sbe plentiful this win-
ter, according to predictions made to-
day by state OFFICIALS Pennsylvania
has led. the nations tuckwheat pro-
duction for years and, this year there
was 15 per cent increase in acreage.
consequently It is stated that last years
crop OF ,4.255.oo bushels may be in
creased to 200 900 bushels In 1917.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
Exemption Board Msmbsrs Ares

Louisville, Ky. Aug. 20.-Sherif
James N. Taylor, a member Of the
Logan county exemption board. and ].
w. Edward, county Judge were arr
rested here today by deputy United
States marshal on the charge OF cons
spring to violate provisions Of the se-
lective draft law
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
\ p.per puhlithe,rls H;t Aoain.

Paper Publishers Hit Again.
London, Aug. 20. An Exchange tele-
gram from Copenhagen reports that
Sweden has prohibited the expectation
of news print paper on account Of the
shortage. Of timber, coal and sulphur
for the manufacture OF pulp.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
BOARD MEN GUILTY.

Admit Conspiracy and Sentenced to
Prison For Two Years.
New York. Aug. 20.--Dr. S. ] Bern-
field and Louis l. Cherey. indicted
members Of exemption board No. %,
today as about to be placed on trial
entered pleas Of guilty to charge Of
conspiracy to obstruct the draft law.
They were sentenced to two years
each in the federal penitentiary at At
lanta.
Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1917-08-20
AII Quiet Aaain, r. spain.

All Quiet Again, II spain.
Madrid. Aug. 20. Official news has
been received from turnout Spain that
tranquility reigns everywhere. and that
the general strike, lis expected to end
today. A meeting Of the cabinet has
been called, and It is thought the mar.
tial law order will be annulled.