Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1917-11-12
PRICE OF BREAD
TO TAKE TUMBLE
President Wilson Will Issue
Proclamation Putting Shops
Under Control.
NO MORE FANCY PASTRIES
Hoover Sees Great Saving to
Be Accomplished by Latest
Regulations.

WASHINGTON, Nov. 11.-Definlte
steps to standardize bread and lower
It's price will be taken tomorrow when
President Wilson issues a proclama-
ton placing all bakeries under gov
crnment license December 10 and
subjecting them to food administration
rules prescribing ingredients and
weights Of loaves. Prices will not be
fixed but with the Standardization 1t
is expected that neutral competition
and simplication of distribution Will
force down prices for pound loaves to
Z or cents.
Fancy breads will be eliminated and
the multitude of sizes now produced
will be reduced to four with standard
ingredients. The weight has been one
pound. one and half, two and four
pounds. The loaves will have a crease
in the middle to permit their sale in
halves. In baking, only three pounds
of sugar will be allowed for a barrel
of flour, instead OF an average of six
pounds now used. and two pounds OF
vegetable oil shortening must be used
instead of six pounds of lard or OIL
BY this the food administration eX-
poets TO save one hundred million
pounds Of sugar and the same amount
of lard. Bakers may use only skinned
milk for bread and rolls will be per-
mitted only If made in standard sizes
and OF regulation bread dough.
Reform Distribution.
Thru the cooperation Of the baking
industry and also with the backing
of the licensing system, Food Admin
istrator Hoover hopes to work re-
forms In the present method of dis
tribution from wholesale bakeries to
retailers and from retailers to GUS
toners. He will urge grocers, for In
stance, to buy regular quantities, OF
bread, limiting purchases to a single
bakery instead of buying from four
or five and to make lower charges to
customers who pay cash and carry
goods home than to those insisting
on delivery and credit. On the "cash
and carry" basis, he says, bread can
be sold at q profit of l cent a pound
loaf. In addition an attempt will be
made to persuade wholesale bakeries
TO sell their product direct to GUS
toners who will pay cash and carry
their purchases.
In licensing the baking industry
Mr.. Hoover indicated no effort would
be made to encourage use of mixed
flour containing other cereal prod
ucts than wheat since experiments
have shown such flour does not keep
well. Neither will the administration
ask housekeepers to bake their own
bread to mix flour, but viii seek, in
stead, to have them observe one
wheatless meal day each week. The
restaurants and hotels, which use
about Is per cent OF the total bakery
output, will he asked to have one
wheatless day n week. The food ad
ministration estimates that about 40
per cent of the bread production of
the country is in commercial baker
les and 60 per cent in homes.
Bread Is Saved.
Milling standards now requiring
manufacture of about 70 per cent of
the wheat grain into flour, have been
found most efficient, from considera-
tions of health and keeping qualities,
and probably will not be changed.
The requirement that all bread
shall he baked in multiples of one
pound" Mr.. Hoover said in his state
ment announcing the forthcoming
proclamation, has several objectives
economy in labor of baking and
economy in materials as small breads
are more wasteful in baking than
larger units. The bread remains
fresh longer in larger loaves and
there will be less loss of stale bread.
Furthermore. a standard weight
will protect the consumer. At pres
ent the tendency is to adjust the
weight to the cost of the bread in an
CONTINUED FROM PAGE TWO