New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-21
TEN MAKERS
RULE In TRUCKS
Reaping Now Reward of
Lean Years, Says Head
of Service Co.

r. F. Rosebery, president of the Ser
vice Motor Truck Company Of Wabash,
Ind, says: "Ten big manufacturers
are responsible for the enormous de-
velopments in the motor truck indus
try, and these ten now dominate motor
truck sales.
"The combined capitalization Of these
ten big manufacturers is over a quar-
ter of a billion dollars. This capital
ization is a guaranty to big corpora
tons, to big business houses and to
smaller users of motor trucks Of salts
factory service, satisfactory construc-
tional. features and satisfactory oper-
ating cost.
"The motor truck industry has been
slow in coming to full realization OF
its strength. Through the lean years
of development the ten manufacturers
VINO are now dominant gave more
than they received in every detail, not
only in manufacturing and selling, but
in confidence and belief in the future
OF motor transportation as the only
type of hauling and delivery that
would ultimately be used.
"All through this season of evolu-
ton, this process of tryout, the motor
truck manufacturers whose product
now dominates were playing the wise,
cautious business game of careful
progress.
each year few new Developments
took place; each year construction be-
came little better; each year more
advanced features showing economy,
more definite proofs of real service
became available.
Each year the skepticism of the
potential motor truck user became less
and less as the balance of the proof
piled up in favor of the motor truck.
And as this balance grew. the sales
of ten big motor truck manufacturers,
who had gone into manufacturing seri-
ously, intensely and with great deter
mination, advanced in proportion.
Buyers appreciated the fact that
these were the manufacturers who had
built wisely and carefully for them,
whose engineers had studied transpor-
tation problems and the constructional
requirements of satisfactory motor
truck service.
And these were the ten whose trucks,
placed alongside of each other, show
inherent features of advanced design
which can come only from careful,
thorough engineering analyses and de-
sign.
An analysis of the motor truck man.
ufacturing field, study of the poten-
tialities Of these ten big manufactur-
ers. shows that this number is not
likely TO be exceeded, for the posi-
bilities of manufacturing grow pos
sessed by these ten manufacturers IS
such that il is entirely certain that
they will be entirely able TO keep fully
abreast of the growth in demand dur
ing the time in which motor truck
transportation is jumping by leaps and
bounds into its own.
70 will be found that the capacities
most largely in demand will range from
1000 pounds 70 10000 pounds. with
highly specialized features OF con-
struction covering each individual
model, and where certain capacities are
adaptable to lines of work which very
greatly vary in the requirements put
upon chassis construction, differences
in design will be found in models of
the same capacity.
In Service Motor Trucks We have al
ready found that in our three and one
half-ton model which is not only
model which finds great popular favor
among contractors, but is also in
equally big demand by men who move
heavy loads, we have been compelled
to make CONSTITUTIONAL differences in
the Jobs furnished to contractors and
those furnished to other lines Of work
If we are to maintain a stand ratio of
economy and efficiency.
Motor truck construction is becsm-
ing the work Of highly trained special
lists. and the ten dominant manufact-
urers of motor trucks have become
dominant because they have recognized
that specialists are essential to the
proper development Of the trucks they
build.