New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1917-01-07

10 900 weeks Don't think believe the Cadillac
perfection from the But what troubles they had
not chronic They didn't through series to be followed by
radical changes the time The did the testing
first and built aeard And don't forget that $4,000 OF
the cshtcynder type beggary for little than
two years.
Let what the spirit of another concern long bust
although of the biggest producers by
quote from the inside house organ the Wnton company from
publication that goes only branch dealers and
statesmen:
There may be dealers and manufacturers who hope
again after he ha. paid his and taken delivery
of his Such notion We not one time
sellers Our basic plan to treat the customer well that we
will have distinct advantage with him when he to buy
again We expect him that benefit We business
repeat orders and get the orders Of those who
aged by satisfied customers to buy from
We know we'll any does. that occasional custom
bob who be satisfied whose demands
able and unbunesske We such customer obiga
ton We him the obligation attempt satisfy him and
failing that him the obligation tell him that it not
within power satisfy him. We owe him the obligation to be
frank prompt We him the obligation not be weak
kneed in handling him.
But unreasonable remarkably few. Other
wise business would be worth while Most customers fair
Most customers willing be half way And it i,
policy be just fair them Wnton Six
to be TO
1t right down a simple question Of honesty. They
that sucker born minute and at that rate there ought
be enough of them go around all the automobile
makers and dealers America But unfortunately the sucker
seldom bites second time the place and for that reason
other the Wnton is not inviting him.
would plaster the with amboyant advertising
telling him of the wonderful stephanger had invented
something else equally awenPirng But since we are looking
repeat depend the full merit OF goods and
and get along with modest advertising display
"A must be great fool to be dishonest All human
experience goes prove that doesn't 1t IS much more
profitable much soothing the give customer
Ia square deal.
When man buys car he hopes for satisfaction. He
to be able to say with best of good feeling that his
ceent and the company behind all that should
be- And intention that he shall be able to say that OF the
Winton Six and the Wnton company
That the buyer entitled to satisfaction the foundation OF
our CODE we recognize other notion ringing sentence
found also in Wnton house Those again the
principles of the leaders the industry and the Wnton car
Car from what learn lives to that standard from
factory floor 10 ownership.
While there in Cleveland let look at neighbo
Of the Winon the F. B. Searns Company Here shall
line of procedure quite different from that followed by WHY'S
Overland in connection with the Model 75 Last winter Searns
brought out an engined The engineer
ing problems this type and dcult The oearn
company pioneer in the motor industry with years OF
prestige behind any offers These early Knight Fights
not successful due perhaps going into production too early
They had troubles that distinct and chronic
What did the Stearns company do2 1t sackened down
PRODUCTION while the engineering department to work and
cured the troubles And then when they definitely cured
the Steans company through branches called the early
that had been delivered and made good without
charge to the requirements that made the all right
There were about hundred such in New York City
happen know and the work cost the company pretty
penny But did because valued the satisfied customer and
ito reputation above the immediate gain.
Then factory production started again full blast with cars
that came through without Of the faults OF the early types
The trouble had fought and beaten and the Searns Fights
which been going since July all that was promised
the earlier machines consider that real triumph tor the bus
ness standards and methods Of this company
Another leaders principles made clear by bne
quotation employees of the Packard New ork
branch made by Emen Hare, its president 1t false basis
to imagine OF customers are crank
are all clean competent business clever women and are
d 70 square deal efficient service the proper return for
their invested dollar.
Il want the public have absolute confidence in this organi
on and in everything does, and only do want but IN
tend to have and empoye who " not xerng hmse 10
/ nd to earn