The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1917-11-21
A. G. OberIe.

A. G. oberle.
The cities in southeastern Iowa have
not worked together SO much as they
should. 1t is up to them to do so II
they don't want other cities in the
Istate to run away with all the good
things coming to Iowa. This meeting
should be the entering wedge for a
closer commercial union between this
group Of cities.
Some of the cities have too many
clubs which are really working for the
same end. 1t is better to centralize
efforts more. II an ad club is to sue
coed in being a power in the COM
munity every member must do his
share, and they should stand right
back Of the officers, in their efforts.
Unless it is live one, the club might
as well disband Every meeting should
be full meeting.
The Burlington Ad club has been
endeavoring to cut out fake advertis-
| ing in the town, and has succeeded to
| q great extent. Several thousand dol
lars have been saved to the people of
the city by eliminating the takers.
| The club has also gone after those
who make false statements in their
ads, and brought several liars on the
carpet, and has made a big improve
ment in this respect. The club has al
SO induced advertisers to use system
where they formerly went at 1t hit
and miss.
The Ad club, working with other or
ganizations Of the city, was largely in
strumental in securing the new bridge
for Burlington and also the new hotel.
The speaker said they Hoped to in.
crease their club to a membership OF
one hundred and that the Keokuk club
would have corresponding increase.
| 9. Leo Baum.
Mr.. Baum, who is vice president OF
the state Ad club, said in part: You
can only hope to take out what you
put into this business. If you have a
sort of listless, half dead club. you can
not expect results, but If you go about
/ it with a vim and determination, re-
suits will follow. 1t is easy now as
you are starting, to get up "a little en-
thusiasm, but the test will come when
il becomes older You must stick to
| it to succeed The Burlington club
has kept up interest by keeping in
touch with the best thought through
books and periodicals and by attending
state and national meetings. Their
delegates always come home from the
larger meetings chocS full Of enthus-
iasm Advertising is an important
part of every we'll regulated business
and not fake nor a magician. The
people want to be told what the trades
done truthfully and accurately, and all
/ r,ir fhorohv "a hyJv.
er as well as the seller.
J. p. Mailaindt.
Mr.. Mailaindt, of Burlington, said
The was no public speaker, but he was
greatly interested in the ad club and
felt that it was beneficial When he
attends a meeting he goes back to his
business with more vim. He once
heard a speaker tell about the slack
ness Of clerks, and he thought he was
driving at him. Sc the next morning
he lined up all the boys and read the
riot act to them. Since then he had
had more efficiency in his store. Now
when people come in they find clerks
| in the front of the store and not loaf
ing in the back part.
Fred Neimer.
Mr.. Neimer, Of burlington, said he
did not come to make speech and he
would not occupy time that belonged
to others. He wished to say that the
iyigilence committee in Burlington,
which goes after the takers, had prov.
en- very beneficial, and he thought
Keokuk could adopt the system with
profit.
Frank D. Throop.
Mr. Throop. who is publisher of the
Davenport Democrat, read a paper on
advertising, brief outline of which
follows:
| There are three groups interested
in good advertising. They are those
that sell the advertising, those who
buy the advertising and the consumer
| of the goods advertised. All three
groups receive benefit if the advertis
| ing is properly done.
There are many different kinds Of
advertising. as billboards, the movies
circulars. hand bills and the news
paper. These are all legitimate ant
/ to a certain extent useful. The bill
boards are beneficial for general ad
vertising and that is all. The same
| NOV be said of the movies.
| Nearly oil local advertisers have