New-York tribune., 1916-07-09
WHOLESALE CLAIMS
OF RETAIL SHOPS
Continued from Page IL

has addressed Margaretta recall
dollars paid for the j. p suit 1t represented
ple suit although the size marked ~ and actually A. Sample
suits made either of these The price course,
not wholesale price, with the reduction
As the saving claims of the Marsarctta May concern
they do manufacture They job They do wholesale
They retail prices But their bargains be betcrcd
the high class the neghborhood They longer adve
se in The But justice their fault
All the oft
Another firm of exes from the columns of this paper the
FreneauSweeny Company $40 Fifth Avenue Sample Car
ents they and put forth this bait for the public
Save S e 81 o on Your Spring Coat Suit or Dress
Further they that by eliminating ground floor rentals
promscou credit they able to at least 20 CO. to
he customer But when The Tribune shoppers called and spe
cfcay invited the sacsoman to show them suit which
could positively be saved she seemed bored and careessy
marked that she didn't know of any particular suit The best
that could produce the line Of saving $40 jersey
suit which, she averrod sold less than $3375 other
eoTes
DO you manufacture the suits sell? she asked
Yes; make all our Clothes"
Where your factory?
she didn't know this she kept silent Twice
the question repcaed but each brought
tack of deafness Finally when Philip Mark model pointed
out her she admitted that we have things made for
and some we make ourselves
The jersey suit bought by The Tribune a GoAex Sport
Suit made by Wiken Adler of 53 West 36h Street and is
cataogued retail S2950 the price paid for Yet the
Freneau-S7yeeny Company claiming S. saving purpors
70 peoaze on sport suits Mr. S,yeeny discussing the
with me after The Tribune had notified him that his advertising
was not acceptable quite frankly admitted that the Goaex
nts and standard priced goods should be excepted from
the advertised promise of and declared with every appear
ance good faith that the firm had intention Of misrepesen
ing their merchandise
More the elimination Of standard priced goods from the
Freneau-Seeny advertising slogan, however
their business a basis of fair trading On second visit to the
place which the saesoman declared represented
saving was purchased for $3.50 No appraiser has been found
who , allow anything Ike that retail price the suit The
highest appraisal given $4,000 retail Our expert declares this
suit to be regular SIS seller 34th Street Allowing the
generous valuation and then adding bonus the appraisal
comes to just about Syeeny claim of the articles
rahc
For change pleasant offender who has not
been Tribune advertiser The Temple Dress Co., II West
sd Street does business under the familiar catchwords
Buy Direct from Manufacturer and Save Money. Re
tailed at Wholesale Prices" From Maker to Wearer etc.
OF course it's fake The does manufacture some
garments but it buys and just like other retailer
and sells them profit A suit purchased by lhe tribune IN
vesgato7 there for the full normal above
wholesale price Another suit which selected needed alter
I'm take you around TO the factory and let talors it,
offered the obgng manager.
He took his customers the factory of Nedeman & Hof
man. regular manufacturers of cloaks and suits at - West ST
Street Later investigator teephoned this concern tor the
wholesale price on that particular model 1t of course
sderaby below Wholesale price quoted by the Temple Dress
Co. makers The Temple Dress Co. really the retail depart
ent of Philip Mark Co.. in the building 1t deals manly
in Marks products-at Prot-and partly in goods made out
side also at profit The Teaed at wholesale prices is as al
ways. a myth
Another petty faker passing mention the Floresee
Costume Co.. makers Of gowns, dresses, suits and bloues at
l9 West 38h Street Save 30 50f6 is the modest claim OF
h. firm Also From Manufacturers to Wearer Direct and
You pay the wholesale price which the the shOpkeePe
PAYS All of which hard reconcile with the manufacturers
tags Forestee goods though the Tribune shoppers
had nor found there coat offered the Wholesale price OF
$3.50 The visiting expert recognized Hartman model
and found the same model but with better lining at Hartman
for $500 The Foestee is Of course practically re-
tail shop masquerading something else
T1. EIonc. Dress & Suit Co., at p West 10Th Street
are actually manu- ctrer So far their claim truthful But no
farther They do not save their from 40 to SO per cent
,s they claim but sell retail prices Moreover they operate
under an alias which is itself suspicious The sign on the door
Of their place reads Globe Dress Suit Co. In explanation 0
his the salesyvonan said