The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1916-08-17

carriers just naturally say Boston; do you. What
do you know about Mennen's Talcum Powder? Moth
ing except that it has the picture of the homlest
man in the world on the box, and it's so impressed
your imagination that you just mechanically order
Mennen's. If say to you E. & W., you don't think
it's collar; and what about the well-known and
justly celebrated B: v. DIS? You don't read adj
vertisements? Rot!
Rodney-But-
Peale-No "but" about it. Advertisings respon-
sible for everything. When department store adj
vertses ga shirtwaist for 81 you don't believe it's
on the level, do you?
Rodney-No, / don't.
Peale-Neither do I, but there's hell of lot of
women who do. Do you know when Bryan adver-
tised the grape juice hghba that its sale went up
652 gallons day?
Rodney-How do you know it was 652?
Peale-I1l let you into little secret. don't
know. don't know damned thing about grape
juice, and as long as my health and strength keep
up, hope never shall; but if said I'd read in q
newspaper that the sale had gone up 652 gallons,
you wouldn't have doubted it, would you?
Rodney-No, suppose wouldn't.
Peale-And you'd have told somebody else and
he'd have believed you, too Say, do you drink much?
Rodney-No
Peale-Can you tell the difference between vim
tage wine and last years champaign? Sure you can
it costs more. Son, the world is full of bunk;
ninety-seven per cent of the people are sheep, and
you can get 'em all by advertising.
Rodney-You are gradually making me come to
the conclusion that you believe in publicity.
Peale-Believe in it! It's my life! What kind of
eggs do you eat?
Rodney-Why, hens eggs, of course.
Peale-Why of course? Did you eat duck
eggs?
Rodney-Why, no.
Peale-Do you know anything against duck?
Rodney-No.
Peale-Exactly. When duck lays an egg it's a
damn fool and keeps quiet about it; but when hen
does, my boy-cluck, cluck, all over the place. She's
advertising, so you eat hens eggs.
Of course Rodney's father never would lis
ten to any talk about advertising. He was
conservative of conservatives. But when
Rodney's soap was advertised and flood of
orders came pouring in upon the boys, his
faith in his conservatism suffered severe
shock. At the end of the play, after he had
agreed to pay the new company $500,000 cash
put up new factory, give the originators
ffty-one per cent of the stock, pay Rodney
$4,000 pear, Peale $4,000 and Miss Gray
son (whom Rodney had married) $4,000,
and had received an offer of quarter of
million for the trademark, he turned to Bron-
son, who had made the big offer, and ex-
claimed:
Martina quarter of million? Why, you ought
boys like that! You know that Is Soap is worth half
vantage of these kids ignorance. why, it's out
rageous, but you can't trim me. No, sir, we would
not take a million Do you know that the Uneeda
trademark is valued at six millions the Gold Dust
Twins at ten millions, and our trademark is better
than theirs? We're going to advertise all over the
world. That's what advertising means-the power
OF suggestion the psychology of print All you have
to DO is to say thing often enough and hard enough
and ninety per cent of the pubc1l fall. Say,
what kind of carriers do you wear? Boston? Why?
Because all your life every time you opened maya
zine you saw picture of mans leg with certain
kind of garten on it-Boston!
CURTAIN