Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-10-10
DETAILS
PROMOTION WORK
IN HIS REPORT.
Chairman of Promotion Com
mittee Answers Questions
Upon Usefulness


What the Hawaii Promotion Com
mittee is doing is told in clear-clt
way in the monthly report OF Chair
man Emil A.. Berndt, recently issued.
1t Is pointed out that the question
of what the committee Is doing Is be-
ing constantly asked by business
men, and Mr.. Berndt answers this
question. in part, as follows:
The best answer is that of impair
tai observers" he continues, "one OF
these being the information depart
ment of one of the largest travel or
CARNATIONS in japan, which, during
this month, asked the committee for
a statement as to its organization and
activities, general procedure and
method of creating publicity and in
ducing travel to the Hawaiian Islands.
Another similar inquiry concerned
the amount of money expended by the
committee for and on behalf OF the
various contributions and how 1t hap
pened to obtain so much publicity for
Hawaii, whether paid for, etc. It was
a passenger department official OF the
Canadian Pacific who said that the
Promotion Committee here secured
many fold the advertising for dollar
than any railroad.
"As a matter of fact, the Hawaii
Promotion Committee was engaged In
sharp warfare the first few years OF
It's existence. It faced not only armed
neutrality on the part of many Of the
great transportation and tourist COM
panies on the mainland. but actual
hostility in some instances on the
ground that endeavors to promote
travel to the Hawaiian Islands divert
ed travel to other resorts which were
In closer communion with the powers
that be- The Promotion Committee,
however, has advanced continuously
all along the line and has many not.
able victories to its credit.
Transportation and tourist ccll.
panies, and practically oil organize.
lions concerned in travel, have capitu-
lated to the Hawaiian Promotion Com
mittee and are now allies not only Of.
the Promotion Committee but Of tie
Hawaiian Islands in general.
The demand from transportation
and tourist companies and individuals
for information booklets is steadily ilis
ereasing, an indication that the book
let or folder method of publicity Is
still as important as ever. The Pro
motion Committee has access to the
columns of magazines and official pub
locations of transportation companies,
newspapers, ETC.. for articles and items
concerning the Hawaiian Islands. all
of which space is gratis,
I'm addition to the great amount Of
material turned out by the Promotion
Committee staff and brought to the
eyes of the public in varions ways all
over the mainland, Hawaii is fortunate
in having literary friends. including
Jack London and many other writer's.
whose contributions to magazines are
Of extreme value to the islands. the
publicity given by the Matson Nayiga-
ton Company, Oceanic Steamship
Company, Great Northern Pacific
Steamship Company, Pacific Mail
Company, Togo Kisen
Kaisha Steamship Company, the U. T.
system and by the local hotels and
tourist organizations have proven 9
tidal wave of publicity. Hawaiian
music Is one of the most important
factors in calling attention to the
islands.
..The campaign to make Hawaii
known as a summer resort In addi-
ton to being winter resort is al
ready In progress and viii, In the
opinion of the committee, be success
full.
Winter travel win be unusually
large this season, according to all esti-
mates received from the mainland. and
hotels are preparing to meet the IN
creased volume of business. In the
opinion of the committee, the hotel &C.
Communications will be insufficient to
meet all demands. but commemorate
ypirit of enterprise is displayed by
hotels to increase their accommOda-
tons and heavy expenditures will be
made for this purpose