The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1916-06-29
ARMY ENLISTED
BY ADVERTISING
British Government Conducts
Unprecedented Campaign
For Soldiers.

go,
LONDON, June ~ Nhen uN'
Brush government A. ne beginning "'
tho war overed tho hill boards "i 'h,
country with its now famous appedI
iof recruits, our hihR ana ''IO'''
Need lou It embarked ON an a1''i
u'ng campaign OF such nature ana
extent a. has never before h'rN uIN'i
taken by any nation
This first advertisement ha, growl
into scores, dealing with o wide ielI
Of subjects. from plea Tor army SOL
ur'eerN and loan, oi money io con
demnalion of extravaganza 100 the puf
chase OF too many boot. arl ''o.hnt.
by my lady II IS said lhit there '.
scarcely a home 30 the Brush isle
that has not been reached h' some l
the display advertisement. wh''h nave
been kept running IN l.'h newspaper
and spread on myriad, oi hillbodtd'
Raise Billions OF Dollars.
After ncafl, two years oi experiment
officials emphatcally declare that Z
pays Tor government 10 advertise u
i' estimated hy some that billions ~
dollars have been raised in loans 90
this way and that newly aNhrN r.
oruits have been drawn io the color,
by the printed appeal,
To ono man Is said TO belong the
credit ot originating and carrying out
lhls novel and elaborate campaign tie
Is Sir hedley LeBa,,' head OF large
publishing house ~ London
what Americans Call Punch"
IL was nara TO bting inc 'on'et'a
i've hf''i'h m'hn 10 1''er' ,u'n a
radical departure sara Nlr iIcdleN
Many declared 'hd' II was undigni
ii,a iot so'efhn'n, 10 a0'eiu'e ana
o'hetN VINO were W'ling To- see some
ah'ei,','nS done hriN ih'' me .d''pla',
honld he ''u'n'I 'n 'he mos l'Rm'lrd
ana Nefeo}peu form Ihr 'Nc' oi o
No., h,.,,c ,', ,n,,,. b,,. ,.J ',.S ,S,,n.
i've clothc, something winch vr have
been doing rr,rutl. .bn.Lrd them
hr, gradual, vr were given more lee
way and the result, have justified tho
course followed Aly tdr, q. io fan,
on advertisement, that have ip Them
whi, YOU American, call punch" Sue
or,,ml hu,ine,, men conduct their CON
oern, that way WHY ,houldn', go,
eminent do The same
First Seek Recruits
The Advertising ramp,ign for r.
crniis for the army wa, the rf.' ur
dertaken Your King and Country
Need You" me, with u,,,n, u,,c..
and gradually ibrf, followed Ion.
line oi more elaborate Advertisement. .
Lists oi unc,,ion, were pfopoundrI =,
men who had r,, srh,sI such a,
What will YOU say IN wear, 20 com,
wren people ask YOU where d'd SOD.
serve m tho great war what WI
YOU answer when YOU children grow
W. ana say lalhcf why weren't Nn'
soldier, too q
Impressed By Comparison.
4 pn,oue aJys,,,.sm,n ga, DIS
chy,d IN N.p,b,,,,, man ,bnv
Inc snmn,,,,,,r distance. r,m ,nd,,
NJ o,,,J u,l,,u, ,,I .,y, l,pl,.i
town, ,,. ,,,n,,I ,yJ ,,..,,p,n,,r
I'M, ma, "a, the l,ll,o,ry
Il, IA. I.,,,,, ,,,,,, ,,,, ,r Man
eb,u,, .ys,, a, ,y,, ,n ,b, ,,rr,,
wound ,,l,, ,,,n,w ,,.,.,,', J,,,
Do ,ou ,.,l,,, ,b,, ii, ,,,,,,, ,,,,.
!, now a, O.,.,J ,,.i, =, milo, avn,
-ot ior,y m,ls, n,,,,, IN / ,rIan ,h,.
|, MaprbeI,,s H.. w,.b n,,,,
must m, German, ,,,,, L,,,,, ,,, A
,nn,,b,p, =, ,,n, ,l.,,. u,. ,,,,,,,
arm, mus. he h.,,,, J, p,i,,,w Ia
lime 10 do ,h,, !, ,,, Wu Al,
helm Yea Th., .,,i,., ,,i.y a.,
save IN, Knv"
l,,b cr,. n,.. A..