The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1916-08-05

, Important Price Reducions-Tw
Prsfuced by a Fe,o Pertins
Pertaining to the REQ Polio.
THIS BUSINESS WAS CONCEIVED IN PRIDE
and that pride ot achievement IS It's greatest
guarantee of quality in the product TO you-
and Of its perIranence 70 Is.
THEN THERE'S THAT oTHE. ANGLE that
some might call foolish sentiment but which
we old fashioned REQ folk, regard most serl-
ously nancy, the obligations we have as
surled toward distributors and dealers and buy
e-s Of REQ Motor Cars ard Trucks.
COULD WE, IN HONOR, entr71st TO any other the
talfllme1.t Of those obhgations-and enjoy the
money we had received
WE REQ FOLK HOLD that the sale Of is
not the contamination, bat only the beginning
OF a transaction.
TooUR WAY OF THINKING we assume at the
time we accept the check n payment, an OBJ
legation that shall endure 50 long as that car Is
in operation
YOU SEE. We ARE OLD FASHIONED-very
old fashioned we've been told.
BUT THIS IS w I'D and we should talk business
hard cold business N an "a. SO we u say
-o-e on thu s-.tiet = Leave i 20 those who
are Interested II svch ;h,ngs-those who have
r-.-e.
Yo- WAY TO EN-07--v---., ~ a'v7ys wants 20 know
VIA. -e.s Re-. W. ,.-.as re coming year, and go
or COURSE THERE ARE 70 NEW MoDELs7-n.w
eE---., a7 -.. sv.,s. chassis models from REQ
Thy SIT TIE REQ Way. R.f3ez2 . sooc. -
fa.se 1.a-- Or d way 90 maze them.
NOTHING RADICALLY NEW is -yer oG-r-a to REQ
Bowers -'- .s~' rev wa~a r s--5 20 yo-t has been
NEW BODY TYPES YEs-anl 'rrae "a, oa, Reo in n;
ior.e,.-y. We ,s.es O.. e4eh in .ura.
REQ TIE FIFTH COMES FIRST. Of course FIRST 10,
ouly among ksos, ba. -a.oag motor cars.
poR THIS Is THE GREATEST automobile ever built,
verify believe.
THIS IS THE SEVENTH SEASON that REQ the Pfth hAs
been standard in practically It's present form
NO: rHg PRICE WILL Not BE CHANGED ,hi. season.
We will not increase-we cannot lower It.
ACTUAL COST OF MAKING is now more $50 uore) than
when the pesen. pre- !35' vas set year ago And We
rasas 2 - isa r cache. <i .aS an
O! efficiency production and cut d-ass discounts 80 lov
that we had, then, reached rock bottom.
IT WAS AN ACHIEVEMENT Of the fr,t ragrituds to
produce s,ch and sal it at such prios-ss76
TO-DAY YOU SEE OTHERS Increasing prieo. ali along n.
ma. Thy must do Thy have 40 choice.
ORDINARY BUSINESS RULES sc...e sh.t -, also Tie
the prtoso< Rso tho Fifth $50 at sas..
But REQ PRIDE PROMPTS tia. .b.o~b tho .1sr. cost.
ave hss Tor nonths past and kosp Tia price where IL
untI conditions vii, happily. rsturn 10 normal
rHB FOUR-CYL{NDER RoADsTBR-sans vonderfu
oh.asis pHos b the nnAtnss thing wheos-the
sx .oa go . ss s %.a '1 8s s.s ''o AL
roSuYPry GROWING DEs6SNDa Or % soso.,d body
S.2 60 IL qunssy ~irl - Rso-~Sse a ]. 70
-. fspOvsns - psnss osnv'r{ h inso /. yyhsss
s@ssns tseS A 10 h1nil.dJ : 20 s.. .al+;r,si
tssnns Tbs pros eio2a
k<ns-ths 7-passsnse1 touring and The ciaSy 4
pAsssngu soadrer; snd viii make a limited number
rh Sedan bode: 70 'spp aP inasent demand for this
typs al body On tins spi~ndid chassis.
THE Yp1cB Is RBDvCBD 500 tia z-p.ssenser and
rosdssx nodea Noe siiooi
OR CAR COMPANY
r TRUCK COMPANY
,.~L.r.sns, Misihs.a
= O D. Lansing. MEchissn
YOUNG