Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1916-07-21
PHENOMENAL AUTOMOBILE VALUE
New 1917 Model Overland a Car Any
one Can Be Proud
To Own


greater stir in automobile circles
than any of the many sensational
developments in motor cars build
ING which have occurred during
recent years. The most powerful
low priced car in the world is the
description given of this new pro-
luct of the great Toledo factory
and it is to be known technically as
New Series Model Is B. In spite
f the nationwide lamentations
concerning the increasing cost OF
materials, labor and manufacture
ing equipment, this latest motor
vehicle is to be sold at $685. for
the touring car and $500 for the
|roadster-prices which are equally
as sensational as the performance
of the car itself.
The New Series Model IS B Over
| land naturally bases it's claims TO
being the most powerful low priced
car in the world on its motor and
| on the exhaustive tests, which It's
builders insist have shown con-
clusively it's superiority over any
thing of its kind ever manufactured
heretofore. With bore of 3 3--8
inches and a 5-inch stroke, it de-
yelops 311a horsepower at 1850
revolutions per minute. This per-
Torrance, at this low speed, in the
opinions Of those expert in auto
mobile building, promises the
greatest possible power from the
motor. with the smallest amount
of wear on the motor itself. Like
a flash. this amazing motor will
take the car 21a miles an hour to
So miles an hour, on high, with
all the ease of action SO widely ad-
vertised in the big, powerful, ma
chimes selling at five and six times
its list price.
The low price of the new car
the Willys-Overland officials show
that, unlike many other instances
of low priced cars, the economy
does not end with the purchase
price. And here again the effi-
cient of that wonderful motor, as
the Overland officials refer to it,
is demonstrated. Tests have re-
peatedly proven that this sensa-
tional car will accomplish % miles
on one gallon of gasoline and Is to
20 miles per gallon is a common
performance in average all-rollnd
use.
The motor, however, is but one
of the many features Of this in
expensive car which are causing
comment on every side. In riding
comfort it is said no car anywhere
near its price can compare with 1t.
1t is equipped with four inch tires
something practically unheard OF
uD to now in cars of this type, no
other make selling anywhere near
this price is equipped with 4 inch
tires. Those who have ridden n
four inch tires know we'll their adj
vantage from the standpoint of
riding comfort in a car of this size.
The easy riding qualities Of the
car are further enhanced by cam
tilever rear springs, an important
part of the equipment of higher
priced cars. They reduce to the
minimum the Earring caused hy
driving over rough roads. This is
due largely to the fact that the
cantilever spring is attached to the
axle of the car at the rear end of
the spring, instead of in the middle.
When the wheels strike a rough
spot, the reaction is directed back
ward at a slight angle instead of
straight upward against thesprings
as is the case with ordinary typ.s
of springs. The effect is the same
as that of a glancing blow COM
pared with a solid shock.
The New Series Model 75-B
Overland is one of the extremely
few light cars, perhaps the only
one in its class, in which the max
imum of speed can be utilizedwith-
out rafting the cars frame to
pieces and witout Earring the pas
sengers out of their seats. In fact,
the machine is simply roOnly,
comfortable, solidly built car con-
structed on a light basis with sucn
careful attention paid to distribu-
ton of weight and stamina Of
parts that it will hold the road, be
it dry orslippery as thecase may be,
while observation-disclosures smooth
ly developing power with sufficient
energy to propel much heavier
car with perfect ease. Light as it
is, this new model is so built that
it can make the best possible use
Of the most powerful motor.
Notwithstanding the low pur-
chase price, both touring car and
roadster are equipped completely
With oil af thnco oooaccnr;ar =,