The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-02-26
More Coast
Development
General Roofing Manufacturing Com
pany Building Plant At Rich
mond, California

| Inc General ROOFING Manufacturing
Company, makers OF the nationally
advertised and wei known brand of
| Certain-teed Roofing, has, in the past
few days, commenced the erection
of plant at Richmond, California,
which they hope to have finished and
In full operation by June /.
Richmond is about eleven miles
from Oakland and about fifteen miles
from San Francisco. and this ioca.
ton offers many advantages for n
manufacturing plant Of this nature.
The object Of establishing a plant
at this point is to facilitate the man
ufacture and delivery of Certain.teed
Roofing and other Certain-teed prod.
ucts in the Pacific coast territory.
The products manufactured included
asphalt roofngs, asphalt 8 ate sur.
face shingles, wall boards, building
papers insulating papers, paints,
plastic cements, etc.
This company operates three other
enormous plants, one each at East
St. Louis, H., Marseilles, H., and
York, Pa, but the cost of shipping
these products from the east to the
Pacific coast has been so great that
the people in this section have not
enjoyed the same advantages in
price and service as have been en-.
joyed by people residing east of the
mountains. When the Richmond
plant Is in operation, 1t was stated
| by an officer of the company these
strictly dependable products can be
purchased in this section at lower
prices than they have quoted previ-
ously, as the facilities at the new
| Richmond plant will be such that
manufacturing costs viii be at the
minimum, and the same sales policy
namely, strictly dependable materi-
also, big volume and reasonable price
as followed at the Generals other
plants, will be followed in this terri
tory.
The main office for the Pacific
coast will be in the Insurance Eek.
change Building, San Francisco in
charge OF Mr.. Dutro G.. Gale, who
was formerly Sales Manager of the
company's Office at st. Louis. Mr..
Gale recently returned from England
where he spent some time investi
eating the roofing situation and the
possibilities In that country.
The new plant of the General
Roofing Manufacturing Company, OF
Richmond, California, will be situated
between the main lines of the South
ern Pacific and Santa Fe Railroads.
location that is considered to be
very good by manufacturing experts
Lumber for building is cheap, trans
portation facilities good, the water
supply satisfactory, and everything
taken into consideration the Gener
al will have an admirable location
for manufacturing and operating al
the minimum OF expense. This plant
will also include large warehouses
for the storage of materials manu-
featured in excess OF the demand
This will result in continuously hav
ing a good stock of finished materi
ais on hand for prompt Shipment.
AS is usual with the General, In
other parts Of the country, the poll
, cies on the Pacific coast will be big
and broad and will be shaped &c
/. build business on Certain-teed Roof
. Ing and other Certain-teed products
with jobbers and dealers everywhere
This method in merchandising in 9th
er sections OF the country has prov
en- to be the most economical and
most satisfactory and in the lone
run. the consumers obtain better
product, better service and at more
! reasonable prices than they would
by purchasing the materials through
other channels.
The General Roofing Manufacturing
Company is larger user of space
In most OF the principal publica
lions and newspapers throughout the
country; newspapers particularly be
ing used freely in the Generals pub
licity campaign as 1t has been dem
onstrated that advertising in news
papers which do not solicit fake oil
questionable advertisements, and
which do not appeal to those who
feed On scandal and yellow journal
ism, has a very wide and far reach
ing effect in building the Generals