The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1916-03-09
THURSDAY, MARCH 9, 1915.
Growing Gasoline King.

Growing Gasoline King.
Kenosha is going to pay its homage
to King Gasoline for the next three
days of the week and it is some hom-
age. There was time when gasoline
was considered sort of a by-product
and it's value did not appeal greatly
to lot of men who were building up
fortunes in the oil fields. 1t smelled
bad, it had ugly habits of exploding
and people looked on it as one Of the
real menaces to the people. This was
before the people learned that the bad
Odor of gasoline could be done away
with and that it's explosives qualities
could be directed under proper condi-
tions to make it one Of the most
notable servants Of the people. 1t is
Just another case of the "stone which
the builders rejected" Right now
gasoline is one Of the big products of
the world If the gasoline should run
out there would be hurry up call for
a substitute and a lot of the world
would stand still until some undiscov-
cred Edison came to the front with
something to take it's place. The
value Of gasoline has been emphasized
by the development of the motor ear.
The motor car has become the big
gest element in the development of
modern civilization There are a lot
of things charged against it. For in
stance, the Joy riding" the mort
! cages on the home to buy it, the neg
lect of business to ride in it, the put
ting on of corpulency by the men who
insist on riding nearly all the time
and score of other things which are
properly put ON the debit side of the
ledger. On the other hand, credit the
automobile with more healthful people,
it is adding ten years to the average
life of the men who use TIT has
brought nationwide movement in
favor of good roads which are prov
ing a benefit not only to the men who
drive automobiles, but to every other
man who uses the roads, the automo-
bile has made easy lot of things
which were never heard of before. 1t
is coming to reduce the cost of deliv-
cries of goods and this is naturally
bringing reduction in the cost Of liv-
ing. The automobile has made it
easier to live and more pleasant to
live. Tt is one of the real contribu-
tions to the modern living.
It's an agency for both war and
peace and lot of the prosperity of
She nation today is building on
column c6 which the automobile forms
the first sto0e. Every year the auto
mobile is coming to be more and more
the vehicle of all the people. The
days when it took fcrtune to drive
an automobile are past and She time is
coming when it is going to be cheaper
to have one than to be without s.
Business is honeycombed with the
odor of gasoline. There ism It any feat
ure of the business life that is not in
some way bettered and broadened by
the coming of the automobile. The
people who have automobiles are in
terested in having better automobiles
and the people who have never felt
the thrill of sitting at the steering
wheels are interested because thew feel
it in their bones that the time is com
ing when they will be the possessor
of the vehicle of gasoline. The
automobile is no longer the plaything
OF the rich, but it is the necessity Of
all the people.
In this panorama of progress, it may
be that the day of the automobile is
not going to last forever. Possibly in
another decade we viii be driving
1eroplanes and hydroplanes just like
We are driving automobiles now, but
come what will, the automobile has
established itself as vehicle of
service and as such it is not likely to
be superseded
Right now the most interesting thing
in the business life of the nation IS
the development of the gasoline driven
vehicle for higher and more extended
service. This is the reason that the
world is interested in the automobile
and Kenosha people, whether they
have money to buy them or not, are
entirely in fashion by browning the
motor car king.