The Hawaiian gazette., 1916-04-04
THE HAWAIIAN GAZETTE
aoOR nIs1 EDITOR sPsI s The SfVI
The ADvRRfIsslR's 'slEIAll-WEaRKIs |
The Tourist Situation,
TUESDAY, IN oRNING
APRTu4.. lib. \

VIE guarantee OIL the t1onoluiu business COIIl-
i munity to the amount Of $4,000, that the
gross receipts for five trips Of the Great Northern
would amount to $4,000. was characterized by
President Gilman of the Great Northern Company
as liberal and generous" 1t was but it was not
offered in spirit of philanthropy. 1t represented
case of enlightened selfshness," A recogni-
ton OF "a good thing" and an endeavor to hold
on ito it.
E The main object which the guarantors had in
view was to secure the advantages Of continuity
OF the splendid service afforded by the steamship
Great Northern. ~
.1'he offer has been declined Now what are we
going to do about the tourist situation1 @
2 The reasons given by President Gilman for de-
Ginning the offer four in number, VIZ:
l., That the American people look upon Ea-
waii, in common with Florida and Southern Cali
fornia, as a winter and not summer resort, and
that it will take long advertising before they will
be convinced to the contrary. s.... AZ. Sc.
~ 2. THAT all advertising of the service had been
discontinued and it would take several months
to properly get the fact of continuance of the
service before the people ~ RI .
g. That the purpose for which the steamers
Great Northern and Northern Pacific had been
BUTT was TO establish tri-weeky service between
Portland and San Francisco, and this purpose
could not be tested out unless both boats were
put on the run under normal conditions, which
could not be done if one were taken of and put
on the Hawaiian run. ,,s, .~a@ .>-ta,,a}fs ga
4 That it was absolutely necessary to over
haul both ships, which would render the Great
Northern unavailable for say three months out of
the next six. .r EH .
The fourth reason is conclusive, High powered
can not be operated continuously with
lac a.lN
is to be kept on the north coast run, in the abb
sence of third relief boat, the Island service can
not be maintained while, one vessei is laid up.
The third reason does not make a strong appeal
TO- those who know the facts, 1t should not re-
quire six months torprove whether a tri-weekly
service between Portland and San Francisco with
two giant steamers like the Great Northern and
the Northern Pacific is paying proposition.
1t is suggested that the people of Honolulu
proceed uponpthe hypothesis that the Great North
ern owners may be satisfied with a shorter test,
and that they submit further propositions for the
of such owners upon that theory.
The first and second reasons above enumer-
lted furnish food for thought, worthy of the most
earnest consideration. S.. 90"
knowledge of what there is in Hawaii is lack
ing on the mainland. To the overwhelming ma
orty Of the American people, Hawaii is trop-
cal country; one where II is always Warm-COm-
portable in winter but good place to stay away
rom in summer. We know better; but that does
10 good unless prospective tourists also know it,.
It is like the man who winked at the girl in the
lark-he knew it but it availed nothing as long
Is she did not.
Advertising is the remedy. Hawaiian promo
ion literature has heretofore been chiefly confined
" folders and pamphlets-good, as far as they
% but inadequate to cover the ground. INSULT
tent funds have heretofore prevented advertising
N the mainland.
With the impetus given to travel to Hawaii by
he European situation, the Great Northern ex-
ur>ions Of the past winter the announced re-
cwal OF the service next winter; the early addi-
ION Of the new Matson steamer-there is an op-
'ortunity to increase travel to Hawaii never be-
ore presented, and there should be no difficulty
n raising funds for an advertising campaign which
h"uld give large returns. The 5000 surplus
rom last year, now in the hands of the promotion
cannot be spent in better way, and
more is peeded, it should be forthcoming from
he Hawaiian business community, as wise in