Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-10
MANY USEFUL HINTS
ON ADVERTISING WILL BE
OFFERED AT EXHIBITION
Philadelphia Business Men
Urged to Take Advantage of
Show in Houston
Hall
IDEAS OF LIVE WIRES"

Scores of money-savng devices, perfected
by noted business genluses and efficiency
experts, will be on display in Houston Hall
University OF PENNSYLVANIA. at the advertls-
ing exhibit which will be one of the most In
structlve features of the convention OF the
Associated Advertising Clubs OF the World
Irwin f. Paschall. Who is in charge OF tho
exhibit. today urged Philadelphia merchants
to visit this exhibit and look for ideas.
"'rhe purpose of the exhibit" said Mr..
Paschall, 'is to eliminate the waste basket
as a receptacle for advertising matter. The
aim will be to teach the business man how
10 engage the attention of his prospective
customer.
"Further. the exhibit should produce Ideas
for any one who has the slightest ambition !;
II produced ideas at the conventions In Chi
cago, Toronto. Baltimore and all other cities
that have had the advertising convention.
ANY Philadelphia business man, be he
grocer. druggist. blacksmith, undertaken or
wigmaker, need only take pencil and
paper to the exhibit. jot down descriptions
and suggestions that he absolutely cannot
avoid put them into his business and watch
them increase his net return.
There will be departments for adver-
tlsing agencies, directory publishers, poster
advertising men, graphic arts craftsmen.
religious press publishers. speciality men,
outdoor sign promoters, street railway sign
men, newspaper publishers. magazine pub
fishers.
For the first time the exhibit will show
motion pictures OF the manufacture of Ink
and paper One of the most interesting
divisions OF the exhibit will show the COM
plete process used in the making of n maga-
zine. The convention program Will serve
as n specimen"
ROOM FOR MORE FLOATS.
BARLEY j. Doyle. in charge Of the floats
atr n tfcf,ne mt ~,
the night of June 90, reported today that
he has room for more floats from national
and local advertisers. He said: THE floats
now number 165; they are exclusive and
all tell good stories. But we have room
for more. There Is a great opportunity in
this pageant for some live Philadelphia
merchant who wants to jump into the COM
merclal llmellght. Fully 10000 persons
will view this pageant. and original floats
are going to be remembered by the spec
thtors'
q. u. Gable, in charge of the schuylkill
river pageant, also stated that he has room
for more floats.
The convention will open In 10 days. and
the plans of the Poor Richard Club for
reception and entertainment of the visitors
have been virtually completed. officials of
the Poor Richard Club are certain that the
delegates will never forget the Philadelphia
brand of hospitality.
Said one official: After the Ad conven-
tion we are confident that the name Phila.
delphia will forever sound sweet In the ears
of the Ad men. We are going to show the
world how big, prosperous, generous city
appreciates brains and business ability.
This is really a convention of brains, for
these Ad men are the livest wires we have
in the country today. They are the pioneers
of business, and are continually blazing new
trails in the world of business. They are
going to give Philadelphia a good looking
over. and we are confident that they will
not find Philadelphia wanting in any i'm.
portant respect.
I'VE Imagine that many of them are
going to be astonshed at the business and
industrial greatness OF this city They are
going to carry the glad tidings to the cor
ners OF the earth. After this convention,
Philadelphia will take it's proper place
among the cities of the world"