The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1916-04-05

vital interest, along with all business.
The Goynrnment and the engineers
realize that we control the force In the
business world that can best meet the
present situation and we shah not
hesitate to exert this force OF adver-
Using to serve both the nation and all
its business interests. we are enlist
Ing the services of the most distin-
guished illustrators In the country, OF
the best copy writer's and engrayers.
and II 10 our purpose to have a CAM
paign Of advertising that shall be
or1mensurate in quality and power
with the great national task which
the government has asked us to Join
the engineers in undertaking. -N
10 Keep in Touch.
Nv. G. Darcy. president of the
darcy Advertising Agency, Of st.
Louis, the chairman of our national
Advertising committee, and Lafayette
Young, Jr., publisher OF the Des
MONIES Capital, the chairman OF our
pAtional defense committee. will share
,@ith me the general direction of the
campaign. In carrying 1t forward we
shall work In close cooperation with
Howard E. Coffin, chairman OF the
committee on Industrial preparedness
81 the naval consultipg board, and all
OF us, Of course, will keep in close
touch with the navy department and
the war department in Washington"
Mr.. Coffin, one Of the leaders of the
American automobile industry, in out
lining the far reaching plans of his
committee, made the following state
rent:
AT the outset wish to emphasize
the absolutely nonpartisan nature Of
tits work. am not even familiar
with the political affiliations OF the
great majority Of the members Of the
hoard or Of my committee. In setting
out to mobilize the Industrial re-
sources of the United States, we are
concerned only with the benefit to the
nation. and to that end we have called
into being an organization made up
of the best technical and business
brains Of the country. and that or
ganization will work along business
lines with strictly business methods.
l think 1t reasonable to say that this
is movement perhaps unique in the
history Of national governments, and
one geared up to the highest standards
Of twentieth century efficiency.
Industry Has Vital Part.
ut is vitality necessary that Amer
lean industry be made aware Of the
part it must play in the national de-
tense. Our military heads at Wash
ington are largely, Of course, grad
yates OF Ahe very best technical
schools, have been taught the pro-
fession Of fighting, and are masters
Of that profession. As members OF
the naval consulting board. we are
unable to tell these, men how to do
their work. But while these depart
mental heads have lived with military
problems all their adult years, we on
the other hand have slept and eaten
and lived with the industrial prob
lens Of the country. The two ques-
tons are wholly distinct, and the mas
ters of one cannot possibly be the
masters OF the other. We are con-
fronted then with the necessity of in
terlocking these two vast elements Of
our national life into great work
ing organization for the national de-
tense. 1t is that which we are about
to do.
"The European war has driven home
to us that battles are now won not
alone by fighting men but by the
fighting industries Of a nation. It has
all come down to which country can
fastest and longest supply the NUM-
tons OF war to the men on the fight
ing line. It has come down to the
question Of which country can fast
est and in the greatest quantity sup
ply shells to the guns-to speak Of
only one item Of modern warfare. 1t
has come even to the point. over sen.
where the women Of all classes-the
wives and daughters OF all classes
are going into the mills and factories
at Saturday noon and working in sew
en- hour shifts until midnight of Sum
day, in order that the mills may not
be closed down during the day, in ac-
cordance with the agreement made by
organized labor as to the period of
rest.
r. :. Industrial Brains.
Now when warfare gets down to
this basis. it becomes not merely a
question Of the ability Of army and
navy heads; there Is brought into ac-
ton every bit Of Industrial brains of
q country in arms. We here in Amer
lea must organize. and organize from
now on. behind the men Of the army
and navy. We must make them sure
that they have the full and intelli-
gent support of, American industry
and to do this we must work in time
of peace and not wait until the eleyr
enth hour strikes.
I'm approaching the entire broad
problem Of industrial preparedness,
special .pleadlngs in oratory or in