Martinsburg W Va evening journal. [volume] (Martinsburg, W. Va.) 1913-1920, 1916-09-01
A Standard loaf
Of Bread
and
A Heart to Heart
ak

/ ak
On Monday September a. will offer to my patrons
standard leaf of bread priced at six cents the loaf
will continue to make before the five and ten cent
sizes for those who wish bread at that price.
These are times of high and advancing prices At
the groceries the sugar and sotee has advanced at the
butchers beef lamb bacon and lard have advanced; at
the shoe store at the book store at the hardware store
at the drug store you met with the same conditions
Today was told that would have to pay higher price
to this newspaper for the space am using for this adj
Vertisement.
No doubt you have been expecting bread to advance
for long time. One why ii has not Is because
the five cent price for loaf of bread is sort of trad
tion-"it has always been" When children,
and all lives the price Of bread has been the
We have known nothing else and have come to think of
that price thing fixed, never 70 change. As mat
ter OF fact we have been mistaken, the price has chang
ed almost often has any other food price when
materials have advanced the baker has reduced his loaf
in size when prices became lower he increased the size
Because five cents is convenient price to which ey
erv one is accustomed bakers have not been anxious to
change In other things the price changes in bread the
loaf changes. In other things the price huctuates in
bread, the loaf fuctuates.
have kept very careful check Of costs and profits
in this business covering long period Of years. Until
about years ago the average profit from year to
year varied less than two per cent ms unusual bal
ance in the face Of changing material costs,
maintained by making the loaf smaller or larger cir
cutastanceS required
During the last two years the tendency to higher
costs has been great and general that had the ba
followed their usual rule and kept the proper bal
by reducing the size Of the loaf today you would
be buying loaf Of bread small it would absurd
During this time bakers have been doing business Ia
many eases without profit OF else at loss. Throughout
the United States astonishing number e bakers have
become bankrupt or gone out OF business.
Every one knows that staple goods are always sold
small margin Of profit. This IS right and as It should
be- no baker expects more than small fraction of cent
Profit on rat O. ia ne -
made profit Of one-quarter Of each loaf Of
bread have baked and sold, | would be wealthy. Of
TIP-TOP BREAD alone have baked and marketed mil
lions Of oaVes have always tried to keep the size Of
my bread in close proportion to the existing costs Of
materials etc. possible, and have always turned away
from any suggestion to save by using cheaper materials
You see there are two ways to change the price Of
loaf of bread The proper and sensible Wav in most all
lines of business to maintain the standard and change
the price This method has distinct advantage in bread
because larger loaf has more volume and suffers less
in the baking than does the loaf of smaller volume which
must lose IN proportion Of lis food value In the pro-
of making
In deciding to start this standard size loaf Of bread
have the interests of the bread in mind quite
much as have my and firmly believe this new six
cent size will be saving to them. prices continue to
advance the price Of this standard loaf will advance but
you will always know exactly what you are buying If
materials and other costs should become lower then the
price will be reduced would be glad sell bread at
two cents loaf if possible for me to do 50 and
stay in business
This new six cent loaf will be of the best quality
throughout am not going to puff up for appearance
sake You will find it rich cosegrained bread Of the
very highest quality and excellence and want to add
that good bread the cheapest food you possibly pro-
for your family At twice its present price bread
would still be cheaper than meat or eggs.
Remember to ask for Caskeys standard six cent loaf
and what good bargain you get for the extra penny
- q or NV