The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1916-01-03

| mas uOL hS YET UcCUWe dS uTully 3D.
tablished as 1t Is In the East and Cen
trail West Prosperity there depends
largely on lumber, but in the North
west the price Of lumber Is from " to
49, so per thousand feet higher than 1t
was year ago.
Many Mills Resume.
! Mills that could not be operated at
a profit last year, because Of R.e low
prices Of lumber, were closed and
have remained closed. With the in
crease in price and the demand for
lumber increased naturally because OF
the resumption Of building in the
East, hundreds of mills will resume
operations very soon, and the result
will be beneficial TO workmen and
businessmen throughout the North
( west.
With improved financial conditions
in the East, the market for California
oranges, canned fruits, olives, walnuts
raisins, Oregon apples, grapes ana
other products will give the growers
better prices for these conditions, and
businessmen along the coast VIII get
their share of the general prosperity.
0yersOld.
1t is safe to predict that in 1916 the
automobile and accessory manufactur-
ers will have the best year in the his
tory of their business. Nearly every
manufacturer was oyersold in l9l5.
Take the Haynes Automobile Company.
of Kokomo, Ind, for instance. A. G.
Seiberllng, of the Haynes company,
has assured me that he could have sold
10000 Haynes cars in 1915 II the fac
tory facilities had not been limited.
AS it was, the Haynes Automobile
Company made and sold more cars IN
1916 than were produced and marketed
by all other Indiana manufacturers
combined. This coming year the
Haynes company will double its output
and is sure to sell all the cars 1t can
make.
Nearly every automobile manufac-
turer underestimate the number OF
cars that would be bought In 1915,
hence the entire industry benefited.
The cars that were best advertised
we're the first to be sold out; but the
unadvertised cars-the cars that we're
little known-got the benehet OF the
excess demand. II prospective pur-
chaser could not get Haynes, Path
finder, Cadillac, a Cole. Hudson,
Chalmers or Chandler, he bought the
next best car on the list. The manu-
facturers Of the Overland, Studebaker,
Dodge and Hupmobile were at no time
during 1915 able to supply the demands
of their agents.
Tire Business Fine.
Never before was the tire business
so good as in 1915. A protracted fall
made it possible for people to drive
their cars later than usual. Accord
ing to the Wall Street Journal, the b.
F. Goodrich Company, the leader in
the production Of automobile tires, in
1915 increased its total sales thirty
five per cent over those of 1914. This
company has brought about redtc-
ton of forty-flve per cent in the prices
OF tires to users during the last two
years. Yet, with this lowering OF
prices, the Goodrich company is able
to show big increase in, its total
business. It's output as reported re-
Gently by the Wall Street Journal
reached the highwater mark in auto
mobile tire making by single days
production of over $4,000 tires.
Silent craftsmanship advertising =
will play more prominent part in the
big successes of 1916 than ever before.
Forcible silent craftsmanship, which
is advertising in newspapers, backed
I'D by equally forcible personal sales
manship, will determine the varying
degrees Of success aspired to by manu-
facturers in the coming year.
A Banner Year.
Concerns that have products which
the people want at a fair price Will
have a banner year between now and
the beginning Of 1917, if the quality OF
their advertising is such as to COM
pare with that of Goodrich and Dia-
mond tires, Hart, Schaffner and Marx
clothes. Athena underwear, Royal
Typewriters' Welch's-the national
drink. sniders catsup, Keen kutter
tools and hardware, and Haynes, Hud-
son. Chalmers, Cadillac, Studebaker'
Overland, Dodge and Hupmobile cars.
The heads of big business organiza-
tons are taking advertising more ser
jously than they have in the past.
They are using it in bigger, better
and broader way than formerly to
doyetail with the support the work
of their statesmen.
Gamble No Longer.
Silent craftsmanship is no longer
gamble. 1t Is a part of organized sales
effort 1t stabilizes and standardizes
business, and you will find that adver-
most effective, as well as the most In
in sales during 1916.
The newspapers will be the largest
gamers in volume Of advertising dur
ing the coming year. They are rails
ing their standards, and giving better
service and cooperation to the adver-
tiser and the consumer. Hence they
are being rewarded by the receipt OF
bigger and better patronage from the
advertiser.
Newspaper advertising is by far the
most effective, a swell as the most IN
expensive, form Of silent salesmanship.
So, with people throughout the
country having plenty to do, and Win