The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-09-26
llcnM0iO TO-DAY OPENS
FINEST FASHION SHOW
Never Refure Have Conditions Per-
mittci Such Satisfying Display of
III Materials and Values.
PROSPERITY Is REFLECTED.
0ettcr Business Than In Years l. An
ticipatcd by Merchants, Who Have
Spared No Effort to Give Richmond
n That Which Ii Most DESIRES

That the shop keepers of Richmond
keeping abreast with Dame Fashion
will be demonstrated TO the entire
satisfaction of this city's fashion fol-
lowers when the stores are opened
this morning
That success has been scored is
d conceded by those who last night
walked Broad Street and viewed the
offerings as displayed IN the windows
displays indexing faithfully the array
of things delightful and charming
4 and attractive that The stores stocks
are made up OF.
Today is the first day OF Fall
j Fashion Week Last nights window
sAcwing was but hint 81 the pleas
0rahle thrills that Fail Fashion Will
give. AS may "a the new things
the representative and the startling
IN new ideas--as can be shown in
limited space are displayed IN the
windows. but IL Is inside the shops
that ore must GO 10 see and 20 ap-
probate the real value and the novelty
and the charm that the 1915 creations
possess
So after last nights glance al the
table Of contents, as OF chapter I'll
ties in one OF the best sellers" or
the few flashes on the screen OF
scenaS in "A forthcoming photoplay
MASTERPIECE. the stores Will open this
morning presenting the story or the
play In full for the delectation of
those who have awaited the coming
OF the united fall opening. as modern
fxed BY organization through the Rich
mond Retail Merchants Association
Prosperity Is Reflected
This is the fourth annual united
fAH fashion show and those who are
participating promise that it viii
eclipse In every way those that have
gone before They s,redtct that the
number Of persons. shoppers and
those who merely look visiting the
stores today and tomorrow will he
larger than ever before and that the
percentage OF buyers will be much
larger. for there has been prosperity
that Ii general
81 Yet the showing is one that permits
all who would be in style TO choose
that which is suita Bile. that which Is
dAsirAble at moderate cost. Despite
the wealth in quality and in variety
that appears in all lines of wearables
completing the modern wardrobe,
prices are well described by the word
s'reasonable."
Every Desire In Met.
There Ia variety in the showing
that permits one to suit his or her
taste. There are the extremes that
naturally exist at all times. There are
4 the forms and the materials that hit
the medium. Taken altogether the
showing Is most satisfying one.
Without exaggerating conditions In
SRtchmond stores ii may be frankly
#A9ated that there appears nothing
's4Acking to At the needs or meet the
requirements Of the most exacting
Never before have such efforts been
made by the keepers OF Richmond's
retail shops. and their buyers and
their decorators to set before the
Richmonder that which she or he
would possess, Most tempting dis
plays are made and behind each is the
material the style the ut. and the
Workmanship. all approaching art that
Will attract. charm. delight and com
pei.
From the windows fronting on the
brilliantly lighted sidewalks of Amer
tca's prettiest retail shopping streets
TO the doors into which window dis
plays give invitation is but step
This step will be taken today and to-
morrow by thousands Of shoppers who
will hnd desires met within the. stores.
There is room for choice--a wide
range in which may be found that
which satisfies the most exacting taste
! One who goes In for the extremes may
see and may have. il one must, that
which suits both taste and purse. And
the same degree of satisfaction may
be possessed by all whose tastes lie
between extremes