Daily capital journal. (Salem, Oregon) 1903-1919, 1916-09-23
GROWTH OF THE DAILY CAPITAL JOURNAL

The circulation of the Daily Capital Journal yesterday
was 1926 These are the exact figures kept IN accordance
with the regulations of the Audit Bureau OF Ccuaton
an association of national advertisers organized to AUDIT
and guarantee the calculations OF It's newspaper members
Yesterdays record was not unusual-sometlmes Wheh
there is special demand 1t goes higher BASED on tie
approved ratio of five readers to each regular SUBSCRIBER
the Capital Journal will average about 22ooo readers
daily. -, e4I
These figures indicate that Salem has for the first
time since pioneer days newspaper OF real cilcualoh
and standing in keeping with the dignity ana connercl
and political importance of the Capital CITY, NO other
paper in Oregon outside of Portland has SO large cc
ation and this is right and proper since Salem IS IN all
respects the second city in the state 1t is clrcuaoh
foo that is stable and solid built up solely on merit and
Inv legitimate methods without the use OF expensive
premiums and popularity voting contests 1t shoua De
still larger and will be because it is growing more raPuy
than ever before due to fendShp ana Support VI 'o
who are already its readers. ,oooI
Formerly Portland papers each sent into Salem 1000
or 1900 papers daily Now these outside papers nave
lost over 50 per cent of their readers ana are upe W
hold their lists in spite of the most strenuous eors
People of Salem and its territory appreciate newspaper
which tries to give them the news they want Is ieaess
ndependent and outspoken in its views and as feape DIS
it possible to be in the hurried work OF te
in the afternoon field Most OF all the people Oh Tue
Salem field wanted real newspaper and they lee ey
have one in the Capital Journal at last that wi heep
fully abreast of the times and the growing teld II occ
MES Now over 2200 families in the city OIL oaien ALONE
read the Capital Journal every evening. rms Is con
elusive evidence that Salem people Will patronZe nome IN
d1stries when they are worthy of it. The Captai
Journal has little to worry it from this competition OF
Portland papers, because they do not contain the news
the people of this field are most interested ln
The large circulation of the Capital Journal means
much to Salem and its business interests AS it expands
it draws the attention of larger circle OF readers TO ts
citv 1t is up to the businessman to make marke Ior
the farmers produce and to carry IN stock the gooos m
people of this field want to buy at the ght prices anu
keen these facts constantly before them in paper ike
the Captal Journal to increase Salems Importance as
business center This is the only effective way TO nght
the mail order bsness-convince the puDc that IL pays
to trade at home by proving it to them through actua
experence that local market facilities qualty Oh gooos
and prices all considered together 1t IS better business
policy to buy of the home merchant ms can oe uoe II
Salem businessmen are alive to their opportunities anu
the advertising and columns OF such newspaper as
the Capital Journal with its wdey-eXpandng clrce ol
readers may be of vast service in the movement Tor Keep
inc local money at home, providing 1t Is sane eareSt
endeavor to create such market and trade condtohS
here that will make it unwise and unbsneSSke 10 se
money away to mail order houses.
The Capital Journal believes that city and country
should grow together and that an harmonious working
basis for complete cooperation may be found Whch W
make Salem better market place Tor the farmer on te
one hand and better trading place for m on the other
And this paper which more widely read than any
other paper in the Willamette valley, will always be
found back of any honest movement to that end
That energetic individual who started deep sea
saloon off the mouth of the Columbia and outside the
three mile limit admits he made Sl5 case ON the whiskey
he sold and that he sold lots of it, This suggests that the
state NAV vet find use for her naval brigade In herdng