Evening journal., 1916-02-24
PRICE increase BOOST
Sale OF Chalmers SIX
Motorists Rush TO Buy Be-
fore New Rate Goes Into
Effect, March |

Following the recent announce
ment Of an increase OF 500 in the
price Of the Chalmers Six-4O. the de-
mand for this model car fairly jump
cd The increase In price has been
made necessary by the big jump I'M
the cost Of raw materials. Practically
every metal and bit OF leather that
goes into this car costs from two toI
five times as much today as it did just
a year ago Chalmers engineers re-
fused to sacrifice present quality
standards in order to maintain the old
price, and the increase was. there
fore. ordered 10 take effect.
Probably our biggest selling fea-
ture in connection with the Six-40 car,
said Charles Hughes. Of the Thomas
Hughes concern. local distributors. isl
the powerful motor. with its overhead
valve and overhead cam-shaft design.
The performance Of stock and racing
cars equipped with this style of mo-
tor during the past year, has firmly
established its reputation for all
around service. Eight OF the first ten
cars TO finish at indianapolis in the
last 500-mile race were propelled by
valve-in-head. overhead cam-shaft mo-
tors. and seven of the first eleven fin-
ishers at Chicago were similarly
equipped. All Of which leads TO the
fact that automobile racing has proba-
bly, taught more real lessons to the
fraternity of mOtOr-car engineers
than any other single phase of the
business.
"In the third annual National Pike
hill-climb at Uniontown. Pa. Chal-
mers Six-40, with this style Of motor
easily won its class event in com
petition with supposedly higher-pow-
cred cars. The winding course up
Summit Mountain. a rise Of 1900 feet,
with an average grade of per cent.
was Travelled in the record time of
minutes and so seconds. In adopting
( the overhead valve and overhead cam
shaft motor for the new Six-40 Chal-
mers engineers sought flexibility and
accelerative power rather than sensa-
tional speed. With the price OF gas
oline in the ascendacy. economy was
also insisted upon. Any racing driver
can vouch for the fact that fuel econ
omy and sensational speed never go
hand in hand. Speeds OF go miles
per hour and over not only impose
tremendous strains on every part OF
the car. but call for prodigal ex-
/ penditure OF gasoline and lubricant.
Repeated tests OF the new Chal-
mers Six-40 have shown that the car
in daily service will travel Is miles to
the gallon OF gasoline, under ordinary
conditions in city traffic.
The new Chalmers Six-40 is a big
luxurious car, roomy enough for
seven grown-ups to lean back and
ride at ease. The deep seats, which
are upholstered in leather. and the
deep side walls furnish a support for
the body that eliminates all strain and
fatigue from motoring
"Safety-first features are strongly
marked in the new Six-40. The brakes
are % times as large in proportion to
the weight Of the car as the brakes
ION a locomotive. The safety and
emergency brakes have a total ef-
fective braking area Of 462 square
. inches.
Consulting the interests OF the
woman driver. the Six-4O touring cai
J is ideally designed to fit her needs
: At her finger tips is a board on which
! everything is in plain view and cas-,
to get at. An accurate gauge informs
} her when it is necessary to purchase
, more fuel. and the condition OF the OF
2 supply is ascertained at a glance. On'
e key serves to turn on the ignition ant
the lights. and the car is in most re
spects as simple to operate as al
electric. The flexibility Of the Ska