The Detroit times., 1916-02-25
BLURB
Bv DR.. FRANK CRANE
Copyright. 1915. b. Frank Crane,

Di"io 10 tie slui puOnSnerS PRINT
about their book.
As rule it aims to let the reader, by
means of the paper cover on the book.
into the secret of the authors greatness.
There has recently come to my desk a
mass of blurb which outblurbs them all.
1t is about book composed by preach
er. We will call him Jones, Marcus
Junius Jones, because that is not his
name.
do not want to advertise his work.
This is not meanness in me, though, of
course, being writing man, | am bit
jealous of Jones; but it is because to
commend him would be to paint the lily
or hold a candle to the sun.
Jones has made book which we will
call "The Key to the Universe" 1t is
published in little town in Pennsyl-
vania by company" whose name ! do
not recall to have seen before Still it
must be some company, for they claim
to have sold 100000 of Jones's previous
book.
Jones is a violet by mossy stone.
Meaning he is modesty itself. Look
This book" allows the publisher, "is
the masterpiece of literary genius" Not
"a" but "the" masterpiece. This needs
no proof The author admits it himself.
at contains" burbs the circular,
"loftier fights and deeper dippings of
the human imagination than can be
found in all the works of all the other
writer's of the world" That, as Emory
Storrs would say, is certainly cathar-
tic piece of literature. Dante, Milton.
Shakespeare, Bunyan. or any other are
not excepted" Jones has EN- all beat.
by hundreds of times this book is
| fuller of new ideas than any other vol
ume ever published since Gutenberg in
vented the art of printing in the ff-
teenth century" Jones surely must
have been reading uplift articles and is
putting them into practice.
This marvellous book" continues the
circular. "is a monument which marks
/ the height to which human imagination
can reach. For centuries Dante and
Milton have stood unrivalled as produc-
ers of imagination literature, but the
Rev. Mr.. Jones admittedly surpasses
both Dante and Milton in marvellous
powers of imagination While the sub
iect matter is clothed in the pleasing
garb Of imaginative art, it makes tre-
mendously capital hits at monopollstlc
oppression, political corruption, social
/ insincerity. educational fallacies, reEg-
ious superstition, legal cupidty, medical
ouackery, etc. etc, etc. There are also
many suggestive hints relating to the
possibilities Of new inventions"
Then down below this gush of humil-
ity, is the verse:
Twinkle, twinkle, little star, how |
wonder what you are,
Up above the world so high, like
diamond in the sky!
The star referred to is Jones, his book
scintillating in the literary heavens.
The book is illustrated. it contains
nineteen (l9) full-page, especially drawn
pictures" They were not just drawn
generally as most pictures are. People
are hungry for new ideas. Each picture
in this book satisfies this hunger, and
is alone worth hundred times the price
of the whole book"
And just to think you can get copy
of the silk cloth million edition for
one dollar It's plum shame.
agents wanted everywhere! People
will buy this book at sight when they
learn how brimful it is of hundreds of
new ideas relating to politics, trusts,
education. religion, science. inventions,
and possibilities Of intelligent life on
planets, moons, stars, comets, and suns
hung all around our own little earth in
the boundless fields of endless space.
Send ID cents at once for prospectus
and start making money fast
And his publishers are some blurbers.
Jones. as has been said, is surely
violet by mossy stone.
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