The sun., 1916-12-13

manufacturers may successfully a..
cure. providing they are willing n
study intelligcntly the needs and the
methods Of doing business in thu,
country.
During recent years We have heard
a great deal about undeveloped rs-
sources Of South America; the rich.
ness Of her agricultural lands. Tho
wealth Of her unexpected mineral do.
posits. her great acreage capable n,
p~asturing cattle. and In general va
have heard Of the wonderful business
opportunities there. The Panama
Canal has Of course greatly lcssened
the distance to many South American
ports. and 1t seems up to the business
men Of our country to take advantage
Of the opportunities thus afforded.
1t Ia rather difficult to estimate the
vast amount OF business which We in
America should secure from Euro.
pean nations now at war when war
has ceased and they commence the
necessary rebuilding along business
lines. and unless bankers. engineers.
contractors. manufacturers and busi.
ness men in general go after trade OF
this kind In an intelligent manner We
as a nation have, in my opinion, over.
looked one OF our greatest oppor,nn,.
ties.
II Is, I believe, well 10 consider i,s,
how foreign trade should lr su,.,.s.
fully tablished. By peop,c WIN bu.
not made a study of condition. ,,,.
eign trade is thought To he uulo.ir.
that foreign concerns take A lnnr tine
in paying their bills: that tho, Inv
cheap merchandise. and tina, there Is
a lot of red tape in making on, IN.
voices, preparing documents, Sc. Thc.e
are doubtless more miscunc,n,i,rs :,
this country regarding the handIins ~
foreign trade than about any other
phase OF modern business. There arc
many concerns which nigh, be bulll.
ing UP an attractive foreign business
who, on account Of their lack ~ know.
edge, are without question overlooking
one of the greatest possibilities ~
their business career.
There is nothing mysterious or 20.
cretiye in connection with an ,xuor,
business. Many of the same mmn
ties are sold the world over. The whole
thing is simply a straight busipc..
proposition. There are of course many
angles. MANY features. in ,unner,io,
with exporting which are diYer.n,
from our domestic business. and #, ls
for this reason that foreign folds mood
intelligent study. In my opinion ve
are ant MANY times TO oyerlook tho
fact that our own domestic business
also needs intelligent. careful study
In catering to foreign trade. while In
some cases IL might bc Of slirh, ad.
vantage. IL is not necessary for ono 10
speak the language of tho country IN
question. The most successful, expor,
men in foreign denartments Of opr
leading exporting business houses arn
not necessarily ~linpuists. FunJamep.
tally they are business mon who aunre-
ciate business i'm its differen, nhas.,
who thoroughly understand merch,n.
disinr methods and who have ,h.
ability IN .,uav in,o,,iu,ntiy ,r,d,
practices and loca, conditions.
In order TO prove conclusiyelv that,
our foreign trade is bound To Continue.
To grow IL is well to note ,ha, hu.I.
ness lenders AFTER cnTpfn1 nnSlIaIIflt l
have come to a definite decision and are
backing this decision by th. invest.
ment of hundred of millions of d,l.
lars. Some of this money has zone ,n
the establishment of branch banks In
the leading cities of Russia. tho I,e
East and South America. i'm order 10
assist the financing of our new trade
in these parts of the world. FIry
millions of dollars has been subscribed
for the organization of ono CORPORATION
alone, which was formed To handle the
investment of American caui,sl abroad
and To participatc I'm the deyclnpm,r NJ
of foreign industrial e~nterurises.
Many millions have gone into tie
formation of new trading and mcrcau.
tile companies. Thus torcmos, hlst.
ness men and 6nanciors of Amor.r,
give convincing evidence Of their faIrn
and confidence in the American ahi.i',
TO hold and increase foreign trade aft,r
the war.
1t may be noted that many concern.
formerly in the eNpor, field are more
than doubling their organizations and
concerns now getting their first tas,"
of foreign profits are creating vii
organized export Departments and
sending capable statesmen abroad ..
establish their business along perm
nent lines.
We are living i'm an age Of oppcrtiI.-
ties. There have been Other ht. ,,.
RODS in the DEVELOPMENT, of Am,ru.r