The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1916-03-02

"a fine conception OF public obligation
on the part Of men in business, a con-
ceptlon which Is one of the inspiring
'hinps IN our outlook upon Tire future
OF national development"
Following President Wilson. there
VIII be advertisements written by such
men as Bishop Warren \. Gambler.
Arthur Brisbane, Joseph T.. Davies
aud Hugh Chalmers. Later u series
of advertisements unsigned, prepared
", recognized advertising experts.
viii appear Space for the prcscntn-
ton of hts campaign Is to be donated
nv newspapers, magazine. trade
papers. posters. painted bulletin inter
osts, directory publishers. street car
advertising interests and other sellers
OF advertising.
widesprcFt appreciation of what u
force toward economical distribution
or the worlds goods advertising has
been viii be made possible By this
campaign.
I'VE know hat advertising has pro-
duccd quantity production and more
rapid selling. making labor saving ma
chinory and other economies possible,
and that, it has reduced the cost of
everything that has been judiciously
advertised and otherwise properly
handled aid Cart Hunt. editor Of
Associated ADVERTISING In a recent adj
dress at Chicago.
W know that the buyer. In all
ages. has paid the cost of selling and
that ADVERTISING, through reducing
selling costs. has been a public benefit.
I'VE know hat advertising has
placed wide markets within the quick
and easy grasp of those who have
meritorious things for the public and
required "A wide market to make It's
manufacture possible at all. would not
exist were IL not for ADVERTISING.
we know that advertising by MAX
ing wide markets possible. has offered
an incentive to inventors and to mas
tiers OF business to produce better
goods.
W know what the influence of ad-
vertising has been upon the food mar
ket-how II has enabled the manufac-
turer OF high ideals to put iuto effect
sanitary regulations representing huge
investments without increasing the
cost oi his products. because thes"
costs were divided over "a very large
number ~ sales.
W know h food manufacturer
has felt able to 10 such things because
he was fortified with the knowledge
that he could educate the public To- "a
realization of the necessity for better.
cleaner food and that the public would
stick To him.
W know that advertising and
shoddy goods are not likcI, to be bod-
fellows long and that advertising has
reduced the waste the world has al
ways experienced through buying
goods that 10 not serve as mey should
There is IA diminishing market for
shoddy things.
I'VE know that advertising has
saved our time in two important re-
s~pects-and time Ia n First. IL
informs us where to go for things we
need and. second. we know we can
buy without barter--for II has en-
ablcd the advertiser to teach us tina
we car buy from him with safety even
though We lack expert knowledge OF
what he sells.
And one OF the greatest OF all bon
ehts OF advertising has been that II
has brought the price Of almost count
less publications within the reach Of
the poor as well NJ the rich. Thus.
indirectly. II has brought to all the
writings. the thoughts OF the brightest
minds of the axe. II has brought the
poor mar his picture gallery. for In
the advertising spaces and In editorial
spaces the greatest artists enrich our
knowledge Of things beautiful. II has
helped to democratjze education