The Bridgeport evening farmer. [volume] (Bridgeport, Conn.) 1866-1917, 1916-05-11
CHEWING GUM MAN
SWEEPS THROUGH
THE N. E, STATES
His Chicle Chatter supplants
War Talk Score of Squads
Are at Work.

4 f
From Bangor, Maine, to Burlington,
Vermont. and the Long Island Sound
to the White Mountains the chewing
gum man is rampant. He-has settled
down on all of New England like a
deluge. His sugar coated oratory
fills us with delight and the per-
fume of his mint-laden personality
permeates the air.
He has a line of Chiclet Chatter
which is calculated to put a stop to
all the war talk and clear up the Mex
lean situation over night. His ulti-
mate mission is to drive indigestion
and dyspepsia into the Atlantic ocean.
Before the American Chicle Co, the
largest chewing gum producing COM
bination in the world. turned him
loose upon New England, 81 strong,
the chewing gum man was schooIed
In the highest branches of the art of
gum, selling. His classroom was the
Metropolitan Life Tower. under tn e
New York, where are located the exc
cutive office Of Americas famous
chewing gum kings.
For months he was drilled for this
drive upon New England. There is a
captain for each squad of four pri-
Yates and the orders from headquar-
tiers are not to return until they have
planted $50, 1000, 900 achicIets between
the Hudsbn Valley and the Canadian
frontier.
In the course of this. mammoth
campaign the chewing gum man will
hammer in the new trade mark of the
American Chic1e Co, which was re-
Gently reofganized by Darwin r.
James, Jr., of New York, one of the
best known of the younger generals
of modern American merchandising.
Si1as B. Adams, is the vice-presi-
n n
the Board of Directors. other direc-
tors are Mr.. James J.. D. Adams
George H. Worthington, Adam p
Leighton, III. N. Adams, Warren. s.
Hayden, silas B. Adams and C. "
Smithers.
now scattering the message of Chic
let's throughout New England expect
to effect a complete distribution
among the retailers within five or six
week. Although the American Ohicle
Co. manufactures nearly one hundred
famous brands of chewing gum this
campaign is concentrated upon Chic
lets, the candy coated gum which re-
tails at five cents for ten pieces pack
ed in a box.
All orders Will be taken fof the
Wholesale dealers who viii make the
deliveries. In addition to taking or
ders these statesmen will distribute
new cut-outs and window cards and
acquaint the retailers with the details
of a monster newspaper, magazine and
outdoor advertising campaign which
is to follow throughout the summer
The American Chicle Co. has made
arrangements to use large space in
nearly two hundred New England
newspapers during the next two
months.
The founders of this company,
which operates ten factories in the
United States and controls thousands
Of acres of gum producing lands in
Mexico, are the oldest chewing gum
makers in the world.
1.-THE names of Adams and Bee
man. says President Janes,ss have
been the symbols of pure delicious
gum for generations. Chiclets are
backed by the worldwide reputation
of these and the other great chewing
gum houses which go to make UP
| the American Chic1e Co. We are
| featuring Chiclets in New England
| this season because they have met
with high favor among refined patrons
of chewing gum. New England is
now the playground of the highest
class of American travellers and when
they arrive this summer we know
they are going to look for the gum
that goes with the luxurious limousine
and touring car. A dainty ChicIet re-
lieves the monotony of the long mo-
tor ride. It is the relish of the road -