The county record. [volume] (Kingstree, S.C.) 1885-1975, 1916-06-08
TANLAC'S SUCCESS
IS DUE TO MERITS.
"Hot Air Will Put Up a Balloons II Won'
Keep II Up," Says a Noted Advertiser.
TANLAC'S RECORD IS SUPREME.
Should Value Be Lacking, the Gen
eFaI Public LOpg Ago Would Have
Lost Faith In TdDlaC.

This is an age of advertising, and
everyone is familiar with the popu-
lar saying, 1t pays to advertise. ;"
Advertising is a business force.
So potent is the charm cast by its
spell it has been known to perform
marvellous feats and to accomplish
phenomenal results.
1t cannot be truly said, however,
that everyone who advertisessucceeds
for unless full value underlay the
article advertised the advertising
would ultimately fall of its own
weight. In this connection we must
not forget the words of the immortal
Lincoln, who said: You can fool
some Of the people all the time, you
can fool all of the people some OF
the time, but you cannot fool all of
the people all Of the time,' so if
there is not behind every advertise
ment a dollars and cents value to
i the article advertised, no amount of
| advertising will stimulate the sale
on such an article beyond a certain
point. This applies to every line OF
business, and the modern business
man or firm can only succeed
through honest advertising and fair
dealing.
One of the most successful adver-
tisers in America today is L T Coop
er, the manufacturer of the new
medicine, Tanlac. On one occasion
Mr. Cooper said: Hot air will put
ia balloon up, but it won't keep it
there" When ] offered Tanlac to
the world something over a year
ago, I did so with the firm convic-
ton that l was offering to the peo-
pie the best and purest product OF
of its kind on the American market
today, and l did not hesitate to ex-
pend vast sums for advertising, be-
cause l knew the more the people
knew about it the more they would
buy it.
The success of the preparation was
immediate, and the people every
where were quick to recognize its
genuine merit and wonderful cura-
tive powers. l have never claimed
Tanlac to be cure all" or that it
would perform unheard of wonders,
but 1 stated facts and stated them in
a straightforward and business
like way, and in a manner that has
commanded confidence in the con-
servative claims set forth
Underlying these claims has been
real value, not from dollars and
cents point alone, but from health
as we'll. The phenomenal success
the preparation has now achieved
is familiar to everyone. No matter
where you 60 Tanlac is a household
word. 1t has brought a new ro-
nance to the modern business
world. 1t is story of an accept
ance and appreciation of merit, nev-
er before obtained by proprietary
medicine. Conservative business
men, to whom the actual figures OF
the production Of Tanlac have been
presented, haye secuted them until
the proof was shown.
The production Of Tanlac now
stands at the rate of almost 5,OO0,-
900 bottles per year, or to be more
correct. 100000. The sale of
100000 bottles during the first
nine months probably exceeded any
record ever before made by a pro-
prietary medicine.
Through the Atlanta Office alone
approximately 100000 bottles have
been sold and distributed since De-
cember l, and the South alone now
requires over 100000 per year.
These enormous sales mean but
one thing, and that is merit. One
bottle is sold in neighborhood
through advertising, but ten more
are sold after the first bottle pro-
duces results. People are always
willing to tell about their ailments,
but they are more than willing to
tell others of any medicine that
helps them. 1t is something they
can't keen TO themselves. because
the impulse to sympathize with fell
low sufferers and want to help them
is one of the strongest as well as
one the biggest things in human
nature.
Tanlac, the master medicine, is
sold by Klngstree Drug Co, King
stree; Mallard Lumber Co.'S store,
Greelyville; price, 81 per bottle.
straight