Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1916-10-25
Hot Air Will Send a Bal
loon Up, but Won't Keep
1t There" Says Harry
X e S in ger; Merit
Alone Counts.
1t Pays to Advertise,
But Merit Is Necessary
Success Impossible Unless
There Is Dollar-for-D
lar Value Behind the
Article Advertised;
People Can't Be
Fooled.

This is the age of advertising, and
everyone is familiar with the popu-
lar saying: at pays to advertise"
Advertising is business force. SO
potent is the charm cast by its spell II
has teen known to perform marvellous
feats and to accomplish phenomenal
results.
1t cannot be truly said, however,
that every one who advertises sue
ceeds. for unless full value underlays
the article advertised the advertising
would ultimately fall of its own
weight In this cOnnection we must
not forget the words OF the immortal
Lincoln, who said: "You can fool
some Of the people some of the time:
you can fool all of the people some OF
the time. but you cannot fool all of the
people all OF the time" So if there Is
not behind every advertisement a dol
lars and cents value to the article ad-
verused. no amount OF advertising
VIII stimulate the sale on such an ar
ticle beyond certain point. This ap-
plies to every line Of business, and the
modern business man or firm can
only succeed through honest advertis-
ing and fair dealing
one of the most successful advertis-
ers In America today Is Harry Kes-
singer, the manufacturer of the new
medicine. Orgatone. On one occa-
sion Mr.. Kessinger said "IIot air will
put balloon up, but 1t won't keep IL
there" When l offered Orgatone to
the world something over n year ago
/ did so with the firm conviction that
/ was offering to the people the best
and purest product of It's kind on the
American market today, and / did not
hesitate to eXpend vast sums for ad-
Vertising. because I knew that the
moro the people knew about 1t the
moro they would buy it.
"The success of the preparation was
immediate and people everywhere
were quick to recognize its genuine
merit and wonderful curative powers.
have never claimed Orgatone to be
a "cure-all'' or that it would perform
unheard-of wonders, but ! stated
faCts-stated then in a straightfor-
ward and buslness-like way, and in a
manner that has commanded conf
dencc in the conservative claims set
forth.
Underlying these claims there has
been real value, not from a dollars
and cents point alsne, but from health
as well. The phenomenal success the
preparation has now achieved is ia
miliar TO everyone. No matter whore
you go Orgatone is a household word.
1t has brought new romance to the
modern business world. 1t Is a story
Of an acceptance and appreciation OF
merit, never before obtained bv
medicine. Conservative
business men to whom the actual
figures OF production Of Orgatone
have been presented have secuted
them until the proof was shown.
'"These enormous sales mean but
one thing, and that Is merit. One
bottle is sold in neighborhood
through advertising. but ten moro are
sold after the first bottle produces
results. People are always willing to
tell about their ailments but they
are moro than willing to tell others OF
any medicine that helps them. 1t Is
that they can't keep to
because the Impulse To
with fellow-sufferers and
want to help them ia one of the
strongest as we'll as one Of the big
gest things IN human nature.
"One Of my critics said Orgatone IL
a skyrocket In the field of medicine;
maybe II H. but the skyrocxet is still
going up. and It will be q good many
years before It starts downward.
Orgatone Is sold exclusively in Tul-
- by Roy r. Getman's Rexall store;
other agencies are Cowman's Phar-
macy, Sapulpa; Red Cross Drug store,
Broken Arrow, Okla: Cleveland Drur
company. Cleveland. Okla-Adv.