New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-09-17
Rules and Regulations
That Guard It's
Purity Today.

The Richeleu Brand Vacuum Improved
Coffee. Of which it is asserted that the "vacu-
UNI process" TO which II is subjected before
roasting removes the "coffeotoxins,' is another
case o. claims that cannot be substantiated as
caFein and caffetannic acid are still present
in practically normal amounts.
KAFFEE HAG IS WHAT IT SEEMS.
KafTee Hag. however, is one "hygienic coffee"
that really is decaffeinated. Il is advertised
20 have 30 per cent of the catfein elm
inated-and chemical tests have proven that
this is actually the case IL is not, however
"a perfect coffee" because. however injurious
caffein may be. it is an important constitution.
Of normal coffee.
Among the most important Federal decisions
on coffee is Decision 81. which deals with the
labelling Of Mocha. Because Of the CONNER
cial value Of the name. large amounts Of coffee
have been sold in America under the name Of
Mocha" that never had seen the famous Ara
rian seaport. Therefore. the government has
decided that coffee cannot be labelled Mocha un-
less it is grown in that part Of Arabia known
as Yemen.
The same course has been taken with re
gard 10 Java coffee. According % Decision
y. no more coffee can be so labelled unless 1t
y, actually grown on the island Of Java. This
restricts the supply Of Java coffee now sold
IN the United States to about one-tenth Of It's
volume in the hacyon days when the law did
not insist up on truthful labelling.
This does not mean that the coffee is not So
GOOD as when it was geefuly misbranded and
so enabled 10 masquerade under an ancient and
famous name. Certain districts in the up
lands Of Mexico produce coffee that the most
critical Of connoisseurs cannot distinguish from
the Arabian Mocha, but its real name Is Topic.
Sumatra coffee is almost Identical with that
grown in Java. but il must now be called Dy
IT'S proper name.
Another evil in the coffee trade, aside from
the mislabelling Of cofees as 20 kind and origin,
+, the use Of fancy, meaningless brand names
concealing blends Of an unknown character.
Buving q pig in a poke" is a simple opera
ton beside purchasing blended coffee IN can
under a name that means nothing.
How seldom We get cup Of coffee that Just
,uits-and now helpless We are 70 duplicate
it # we do. And then some Of the fancy
blends are cheap and bitter, with little or 10
cup" quality.
Speed the day when under the fancy blend
name will appear the kinds Of coffee enter
ing into it! There are some IN the trade who
would welcome deliverance from the present
hopelessly confused conditions as fervently as
would the buyers Of blends.
Truth is truth and should prevail. But also
coffee is coffee
Call il By any unfamiliar name; 1t makes no
difference 10 those who know good coffee when
they taste it. Manufacturers might as well
mind what Uncle Sam says and tell the truth,
the whole truth. and nothing but the truth
about It. Il viii profit them in the long rum
for that easygoing but indispensable person.
the ultimate consumer, viii feel easier IN ms
mind and more liberal in MS purse # ne knows
exactly what ne is getting, and why.