The Bridgeport evening farmer., 1916-03-28


 with the full authority of President Wilson and Secretary of the Navy, the Associated Advertising Clubs of the World, touching American business at practically every point, have placed their entire organization squarely be- hind the nationwide plans or the Committee on Industrial Preparedness fathe Naval Consulting Board Of the United States The advertising men, under the leadership of Herbert $. Houston, president, and 8. specially appointed committee Of leading pup fishers and advertising experts, VIII shortly start an advertising campaign In the newspapers and magazines or America in support of the work or 4the ! Committee on Industrial Preparedness, Z which embraces an organization or 3O 900 highly trained engin neers, form ed for the purpose of making a thor ough inventory of American industry for Jthe-f1rst time in national history
 Tn letter just received by Mr. Houston from Secretary Of the Navy ssse.. Daniels, the secretary writes; saThrough the assistance rendered the Naval Consulting Board by the Asso- ciated Advertising Clubs of the World in the accomplishment of industrial mobilization, which lies at the very root of any and every plan for true preparedness, a patriotic service will
  yond price,
 Howard E. Coffin, chairman of the Conrnittee on Industrial Prepared ness, in accepting for the Naval Con sultfng Board the services of the ad- vertisinsy men has. written MT. Hous1 ton as follows: sHThis committee sof the Naval Consulting Board takes great pleasure. in making formal ac- <.eptance of the generous offer upon the part of the Associated Advertising Clubs Of the World to aid in the work of industrial preparedness now Tn the hands of the committee In this great work of harnessing the full industrial strength of the country in the service of the army and navy. your sorganlza- +ion with it clean recordsand splendid trained personnel, can render an In caIcuIabIe service to the nat1on-
 MT. Houston, when seen at the or fees of the Committee on Industrlal Preparedness, in the Engineering So- cieties building, in New York, where he was, in consultation with MT. conn ana w s. Clifford, supervising director ,oe tI1e comm In1ttee:ss work, said =
 s4Tlae plan which has just been ap- proved by President Wilson, the Sec retary of the Navy and the Naval Con sulting Board, provides for the acIlVe cooperation of our organization With inc 30 engineers who will soon under fake the tremendous task of making a card index survey of American indus try, so that it may be prepared TOT national defense, # need cones grhroiigh 4ne great power of advertis- iaiesya expect to arouse n1anufactur- CTS workingmen, business men. Tn fact the whole country, to the vital need of making industry the basic line of defense so that, if necessity arises, it can supply munitions quickly and abundantly.
 sa1r1,fe,1 iS ,,o,+ 2. war measure but a. r,esee ss measure. The militarist will ssapportadt and so will the paethst, as well as the great body of American Tn between.F So we have adopted as the slogan of the advertising campaign snational defense and international ,,aac believing that the two causes will be best served by linking them together Publishers of leading news papers magazines and farm papers poster men and electric sign men, trade paper publishers and others rep I-eserlfirIg the different Advertising in 4erests have already offered space to carry the advertising, without cost to the government. They are glad to strike hands with the engineers, Tn the same patriotic and unselhsh spirit they are manifestfng, and co-operate with them in this broad undertakings
 MT. Houston continued: seWhile the urinary thing, of course, is service to fIne country, it is manifest that this work Of the engineers will be of the ereatest service to industry in times Of peace. If industry is mob1lized for f7efense it will be placed on a basis Of efficiency to meet the keen competl- flor. that will surely follow the pres ent war.
 s.So this work of the engineers for industrial preparedness means insur- sance against war and insurance for prosperity in time of peace In both matters the great advertising interests of the country, federated in the Asso- <.fated Advertising Clubs, have a vital interest. along with all business. The government and the engineers realize that we control the force in the bus1- eness world that can best meet the ,Dresent situation and we shall not hesitate to exert this force of adyertis- ing to serve both the nation and all its business interests, We are enlisting the services of the most distinguished Illustrators in the country, of the pest copy writers and engravers, and it is our purpose to have a campaign or advertising that shall be commensur- ate in quality and power with the great national task which the govern ment has asked us to join the en- gineers in undertaking.
 tsW c. Darcy, president of the Darcy Advertising Agency, of St. Louis, the chairman of our National Advertising Committee. and lafayette Young ssIr. pull b1isher of the Des Moinesl Capital, the chairman of our National Defense Committee, will share with me the general direction of the campaign. In carrying it forward, we shall work in close cooperation with Howard Coffin, chairman of 4Ae Committee on Indutria1 Prepared ness of the Naval Consulting Board, and all of us, of course, will keep in close touch with the Navy Department ton.''
 MT. Coffin, one of the leader of the American automobile indutry, in out lining the far-reaching plan of his committee, made the following tate- ment:
 ..At inc oI1fset wish to ernphasize