Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-08-06


Pertaining to the REQ Polio.
THIS BUSINESS WAS CONCEIVED IN PRIDE
and that pride of achievement is its greatest
guarantee of quality in the product to YOU
and of its permanence to u.s.
THEN, THERE'S THAT OTHER ANGLE that
some might call foolish sentiment but which
we, old fashioned REQ folk, regard most seri-
ously-namely, the obligations we have as
s,l1ned toward distributors and dealers and buy
ers Of REQ Motor Cars and Trucks.
COULD'VE, IN HONOR, entrust to any other the
fulhllrlent of those OblgatiOns-and enjoy the
money we had received?
WE REQ FOLK HOLD that the sale of a ris
not the contamination, but only the beginning
of transaction.
TO OUR WAY OF THINKING we assume, at the
time we accept the check in payment, an OBJ
legation that shall endure SO long as that car is
in operation.
YOU SEE, WE ARE OLD FAsHIONED-very
old fashioned, we've been told.
BUT THIS IS AN AID and we should talk business
-"hard cold business" in an ad. So we'll say no
more on that subject! Leave it to those who
are interested in such things-those who have
price.
YOU WANT TO KNoW-everybody always wants to know
what models REQ will make the coming year, and the
price OF each.
OF COURSE THERE ARE NO NEW M0D 9
chassis models You do not look for, do not
expect, do not want chassis models from keO. ;
THAT ISN'T THE REQ WAY. Refnements- course.
nnta u,araxyo ap6N ybp wa
= find place or way to make thern
NOTHING RADICALLY NEW is ever offered to REQ
buyers For it isn't when it gets to yot has been
thoroughly tried and conclusivey proven before we let
itget into REQ car.
NEW BODY TYPES-YES-a some that put REQ in the
highest class of in looks we'll in performance and
longevity. Well treat OF each in turn.
REQ THE FIFTH COMES FIRST, of course. First not
only among Reos but among lnotor'cars.
FOR THIS IS THE GREATEST automobile built,
verify believe.
THIS IS THE SEVENTH sEAsON;that REQ the Fifth has
been standard in practically its present FORM
NO: THE PRICE WILL NOT EXCHANGED this season.
We will not increasc-we cannot lower it.
ACTUAL COST OF MAKING is now more $50 rore) than
when the present price, $685. year ago. And we
had made this model SO long; had So refined and perfected
manufacturing processes had reached such high state
Of efficiency in productions and cut dealers discounts olow
that we had then, reached rock bottom.
IT WAS AN ACHIEVEMENT of the first magnitude to
produce such and sell it at such prce-SS75
TODAY YOU SEE OTHERS increasing prices all along the
line. They must do They have no choice
ORDINARY BUSINESS RULES dictate that,we also tilt
the price of REQ the Fifth $50 at least.
BUT REQ PRIDE PROMPTS that absorthe cost,
as have for months past and keep the price where it is
until conditions will, happily return to normal.
THE FOUR-CYLINDER ROADSTER-same wonderful
chassis same price, is the smartes thing wheelsthe
popular in the world among physicians and all
professional and business men. Also $3.50 -
TO SUPPLY A GROWING DEMAND for an enclosed body
on REQ the Fifth chassis, we have planned to build
limited number The quality will be Reo,-which is to
say, excellent The top risidy supported at front and
Removable glass panels convert it INTO vertabe
limousine for winter and these discarded and with Jy
curtains (Which are also furns1ed) it ideal summer
touring car The price is $1O25
THE NEW REQ SIX will continue in its present popular
forns-the passenger touring and the classy A.
passenger roadster and will make limited number
with Sedan bodies supply nsstent'demand for this
type Of body on this splendid chassis
THE PRICE IS REDUCED 500 on the 7-passenger and
roadster models. Now $3.50!
OR CAR COMPANY ss !,
r TRUCK COMPANY < Il
e.: Lansing, Michigan g
SALES COMPANY
lARCK' N. D.
!. o. B. Lansing, Mich