Pine Bluff daily graphic. (Pine Bluff, Ark.) 1893-1942, 1916-09-10
EAR PLAYS PART
IN PURCHASE OF
AN AUTOMOBILE
salesman's Argument Is
Not the Only Thing to
Listen to in Choosing Car.

Into every act of buying there
enters one Of the five senses. We pur-
chase articles through seeing, feeling,
and tasting, but very few of us realize
that hearing plays a very prominent
part il the purchase OF motor car
Nevertheless, purchasing motor car
through sound is not novel idea,
neither is it new one, because every
salesman unconsiously advocates it,
| according to A. C. Each, who writes
on the ssubject in Motor Print. At
some point in his argument he will
emphasize that the absence of noise,
| due to the smoothaess of operation,
should be considered
| Purchasing by this method. Of
course, necessitates the knowledge
that the engine with low musical
purr means power and the ability to
do work without effort. This also ap-
plies to an electric car where the
sound of a motor is changed to a
groan when it is not of a capacity to
care for the work required.
Any one who contemplates the pur-
| chase of motor car should know
that there are two vital sounds which
determine the solidity of the car or
its lack of it. Where the body of a
car has been practically thrown to-
gether," to use an expressive current
phrase, the slamming of door will
emit hollow sound which advises
him that an ear attuned to vibrations
of the quality of the car, and says to
him in so many word, "This is
cheaply built body" But the truth
of the foregoing manifests itself when
one slams the door Of we'll built car.
Then there is the sound of solidity
and stability which cannot be mis-
taken and the listener realizes that
here is a body not only correct in
design but faultless in construction.
1T is not difficult matter for man
with knowledge of values to be
blindfolded and merely by the sound
emitted by the slamming of the door
to describe the worth of the product
those cars in which no consideration
has been paid to the making OF them
sound proof.
parable to the sounding board of a
musical instrument. Owing to the fact
that it has six sides and is fastened
rigidly to the chassis every sound is
transmitted to the passengers. If the
car has been built correctly the COM
bination of every little minute sound
is pleasing, low, purring, solid mum.
If, on the contrary, the car has been
cheaply manufactured this sound is
missing and one hears in its place the
irritating. rasping noise which tears
the nerves.
Care In Testing.
Every good car builder is proud OF
the body on his chassis. He puts to
it with pride because the absence OF
noise denotes the many struggles to
overcome. difficulties and it advertises
!! the construction that under all condi-
lions will stand up and give thorough
satisfaction. The manufacturer OF a
high grade body will never Object to
| the slamming of door on bis car,
whereas the maker of cheap car IS
exceedingly careful of the way his
door is closed
Body building is an art and one
which can be learned only from ex-
J perience, because in this day of rapid
transit by motor car many things
have arisen to make it difficult to
. manufacture quiet car, things which
in DAYS gone by would have never
troubled the makers.
There is one concern, AID doubtless
this is characteristic Of great many
which in testing it's motor runs ITS
hearings at twice the capacity Wh1cn
thew are supposed to run and a stetho-
scopic arrangeme mt is used in order 70
detect all which do not meet the nigh
requirements.
BUYING by sound is the second pola'
in the progress of purchasing motor
car. The first is sight and If this
meets with the requirements OF tine
irrespective purchaser it is more than
likely that he will give the salesman
An opportunity of demonstrating the
noduct. It the sound of the cotor OF
the car itself is not pleasong !,
more than likely that his interest VIII
die out aad all OF the salesman's argu'
ments cannot rekindle it.
While most persons 90 not ye
realize that sound does play such al
important part in the purchase OF
car due nossibly to the fact that the!
have not as yet given it much con
~ideration, vet it is an important rae
tn and the ouieter the motor rum
and the less noise there is IN the pou .;
and in the entire car the quicker VII
the nurchase check be MADE out.
Trv this method the next time ~.
look over a car and note now eaeii
Won can appreciate the value OF goo
machine.