Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-03-01
TO ADVERTISE
ADVERTISING
President Wilson Will Write the
First Letter to Boost Ma
tional Campaign.
HAS INCREASED POWER
OF MODERN BUSINESS
Experts Will Prepare Copy to Be
Used by Associated Advertls'
ing Clubs.

! 40
indianapolis, Ind, Feb. 29'--Io
bring before the public the facts
about advertising and its value to the
consumer. a great campaign to adVer'
tise advertising is being put in opera
ton by the Associated Advertising
Clubs OF the World, which has It's ma
tional headquarters here.
From letter written by President
Woodrow Wilson to Herbert S. Hous-
| ton, president of the Associated AL
vertising Clubs Of the World, the HIS,
piece of copy to be used in the cam
paign was prepared. In TINS let'ef'
President Wilson said in part:
advertising is obviously a FACTOR
of constantly increasing power III
modern business and 1t very vltally
affects the public in all it's phases,
particularly since the agencies LOT
the dissemination Of advertising nave
increased so remarkably in recent
| years. For business men, therefore,
| it is of the utmost Importance that
the highest standards should be ap-
piled to advertising as to business IT,
self. .nYI d. ads .....
Commcnds Work of Clubs.
81 think the country is to he con-
graduated on the work OF the Asso'
ciated Advertising Clubs to establish
and enforce code Of ethics based
upon candid truth that shall govern
advertising methods, and the effect OF
it's work should be of the greatest
benefit to the country.
1T augurs permanence and stabll'
ity in Industrial and distrlbutlve
methods because it means good bust
ness Judgment, and more than that,
it indicates a fine conception OF pub
lie obligation on the part Of men in
business, a conception which is one
of the inspiring things in our outlook
upon the future of national develop
ment"
Experts Prepare copy"
Following President Wilson, there
will be advertisements written by
such men as Bishop Warren A. Cand-
Ter, Arthur Brisbane, Joseph d. DAY.
les and Hugh Chalmers. Later a ser
| les of advertisements, unsigned, pre-.
pared by recognized advertising ex-
| perts, will appear. Space tor the
presentation OF this campaign is to
be donated by newspapers, magazines,
trade papers, posters, painted bulle'
tin interests, directory publishers,
street ear advertising interests and
other sellers Of advertising.
Widespread appreciation of what a
force toward economical distribution
| Of the worlds goods advertising has
been will be made possible by this
campaign. ,.
49,. Advertising Reduces Costs.
eve know that advertising has pro
duced quantity production and more
rapid selling, making labor saving
machinery and other economics pos
sible, and that it has reduced the
cost of everything that has been judi
ciously advertised and otherwise
properly handled" said Carl Hunt
editor of Associated Advertising, in {
recent address at Chicago.
1--WE know that the buyer, in al
ages, has paid the cost of selling ant
that Advertising through reducing
selling costs, has been public bene
fit.
I'VE know that advertising ha!
placed wide markets within the quicl
and easy grasp of those who hav'
meritorious things for the public ant
we know that many an article which
requires a wide market to make it!
manufacture possible at all, would no
exist were it not for advertising.
Makes for Better Products.
1--WE know that advertising, by max
ing wide markets possible, has offer
ed an incentive to inventors and t,
masters of business to produce bette
goods.
1--WE know what the influence of ad
vertising has been upon the food mar
ket-how it has enabled the manu-
, facturer of high ideals to put into eli
: feet sanitary regulations representa-,
huge investments without increasin:
the cost of his products, becaus
these costs were divided over yer,
large number of sales.
I'VE know the food manufacture
has felt able to do such things be
cause he was fortified with the know
edge tina. he could educate the publ
4 10 realization of the necessity 70
better, cleaner food and that the pull
lie would stick to him.
We know that advertising an,
shOddy goods are not likely to be bed
fellows long and that advertising ha
reduced the waste the world has al
ways experienced through buyin!
, goods that do not serve as the,
should. There is. diminishing mar
ket for shoddy things.
Has Democratized Education.
We know that advertising has say
ed our time lin two important re
spects-and time is money First, i
, informs us where to go for things W,
need and. second, We know we cal
/. buy without barter-for it has en-
b ablea the advertiser to teach us tina
We can buy from him with safet,
even though We lack expert know
edge OF what he sells
And one of the greatest of all ben
Gifts Of advertising has been that i
! has brought the price of almost count
less publications within the reach O
| the poor as well as the rich. Thus
r indirectly, it has brought to all. tn,
writings, the thoughts of the bright
est minds Of the age. 1t has brough