The Barre daily times. (Barre, Vt.) 1897-1959, 1916-03-18
Great Publicity Campaign
Inaugurated by Barre
Association
.ssA@s
THOUSANDS Wills 3
SPENT IN CO y AIGN
One Page Al : IN Saturday
Evenings .>ost Is to
Cost $4,000

An advertising campaign involving
some of the best magazine mediums in
the country, involving the expenditure of
thousands of dollars, and designed TO
bring home the very great resources of
quality and quantity of Barre granite to
the reading public in forcible manner
has been inaugurated by the Barre Quar-
riers 4 Manufacturers association. De-
tails of systematic and persistent cam
paign for the advertising of the native
stone along lines never before attempted
were given out to-day at the association
headquarters. where manufacturers and
quarters alike have been working on
plans for the big movement for several
months
Such magazines as the Saturday Even
ing Post, Eyerybody's, the Worlds Work
and the National Geographic magazine
are to be used as mediums. 1t is to be
what is termed an annual campaign, the
use of the magazines patronized at the
outset to be retained throughout the
succeeding months with the probability
that contracts will be renewed at the
end of the year. Approximately 10000
GOO people are to be reached alone
through the four magazines cited. In
its issue of March % the Saturday Even-
ing Post will contain full-page adver-
tisement. Everybody's win contain
very liberal amount of Barre granite ad-
vertising when its April number appears
on the bookstands March %. Worlds
Work for April, issued March 30, is to
contain a large space of Barre granite
advertising as is the April number of
the National Geographic magazine. In
dicating the magnitude of the campaign
on which the association has embarked,
a single item may be cited the fact that
$4,000 is to be paid for the space priv
ilege of a single page in one issue of the
Evening Post.
The desire further to advertise the
superior qualities OF Barre granite found
its origin among the quarters and manu-
in the fall of 1915. After sew
eral months of preliminary work, an or
yanization was effected. the name being
the Barre Quarters & Manufacturers
association, A committee of four mem
lers each from the quarry owners and
he manufacturers is in charge of the
organization. James NJ. Boutwell,, II. J..
VI. Jones, d. NJ. Barclay and j. A. Healy
the quarry owners and the
who belong to the COM
nittee are w. ID. Macdonald, William A.
Iurray. Il. j. Batchelder and Harold =.
the association secretary. j. VI.
'outwell is the chairman and III. p. Hin
nan the secretary.
In January the committee let the
ontract for the campaign to the Taylor
M abftald -fs xphpSa nfi
re in Chicago. Detroit. New York and
oston. In connection with the adverts-
lg that is to appear in the magazines
lready mentioned, 10000 booklets, very
ttractively designed printed on fine
aper and illustrated with 80 half tones,
ave been ordered. Barre granite as it
rs been used in creating some Of the
storieal memorials in the United States,
lie stone asst has been used for private
onuments and other allusions to its
putation are to be treated in the book
is, which are for distribution to the
ade. retailers, etc, and to the consum-
Manufacturers and quarters are co.
'erating with the dealers in making
c big campaign success. number
prominent dealers have already signi-
d their hearty approval of the move
ant. Cemetery superintendents, inter-
ted always in introducing only memo
lis of good taste in their cemeteries,
We endorsed the campaign with one
cord. They are also unit in believ-
2 that the campaign will tend to ele-
te the quality of memorials in ceme-
ries throughout the country.
Six thousand letters describing the
npaign have been mailed to dealers in
: United States and Canada and next
ek O,O00 additional communications,
n containing a proof sheet of the Sat
lay Evening Post advertisement, will
sent out from the Barre office. All OF
, work incident to the campaign will
handled by Secretary Hinman.