The Hawaiian gazette., 1916-04-04


NAL conditions could only be found out
BY actual test They did well on that
route last year; that the Expos ton
was then under way, rendering eondi.
tiOns abnormal One steam'f a !psare
TO be suficicnt for the work dunn Z the
last winter, and the company bad nm.
dertaken another pioneering invet ga
ton to see II there was husipcss cnot gh
to warrant going on the Hawaiian run:
That this had been undertaken
more in the spirit Of series Of ex-
cursions, 70 test the proposition cut,
rather than In the sense of establish
ling permanent ronte: g.. Il
THAT the venture had, on the whole,
proved satisfaetory; Int no prepare.
tion had been made to continue the
schedule throughout the balance Of the
year, and, under the circumstances,
now, without preliminary notice or
preparation, to continue the, service,
would not he . fair test Of what uil
be donef on the Summer run TO Ha.
wait while u would involve an aban-
donment Of the origlf al purpose Of tn,
company without fully proving 1t out
under normal conditions: p
THAT u had therefore been decide I
to put both ships on the Northern run,
as soon as they had been overhauled,
and keep them there during the sum.
mer ard into the FAN. y. W, III. . Sra.
Advertising Discontinued lI#. .
"(2) That an obstacle to success IL
the present schedule is continued, lie
the fact that all advertising Of the run
has been discontinued for the past
thirty days, and instructions issued 10
N agents that the next trip Is the last
for the season. It viii take at asst
a month or two TO let II be known that
the service has teen extended, and
even this IL not time enough to prop
erly advertise the proposition. II
would therefore be undertaken under
the heavy handicap Of insufficient adj
vertising.
Summary Of Decision ..
"fIt was thereupon stated that the
following decision hal been reached,
viz:
al. That, under the conditions, it
vas impracticable TO continue the pres.
sent schedule,
t'2. That Immediately upon the re-
turn Of the Great Northern from Homo.
lulu, the two steamers would be sue.
eessively drydocked and overhauled,
both going on to the Northern run ap-
proximately June l. ....s .
cog. That II would be now definitely
announced that the Great Northern
woah 60 back onto the Hawaiian run
next fall, the exact date to be condi-
tionaL upon the guarantee hereinafter
set forth;
-. That advertising of the next
fall and winter service would begin i'm
nediately and be vigorously prose
cuted.
Guarantee Of Receipts
AS to the date when the fall ser
vice win be renewed, it was stated that
the company had figured on a sailing
schedule beginning the first week in
December; that they were doubtful as
to whether il would pay to begin the
schedule in November, the November
trip of last year having failed to pay
expenses; but If the people of Hawaii
were willing to guarantee the full
amount of $4,000 trip for two trips
in November, the, beginning of the new
schedule would be, placed at the first
week in November.
cit was stated that, the company
would prefer a direct contribution to-
ward advertising rather guarantee of
business, but this suggestion was with.
drawn when il was pointed out that
this might appear to be discrimination
against other steamship lines.
Announced Fall Schedule
ait was furthera stated by the Off
eials of the company that they de-
sired to make Immediate announcement
of the date of thsarenewal of service,
and they accordingly announced that
II would take plaeegas of the first week
in November; it being explained that,
if the guarantee were not forthcoming
the first sailing date would be changed
to the first week in. December. The ad-
vertised schedule would extend to
April This might be extended if
prospective business warranted it. g.
Sin connection with the suggested
guarantee, it was stated that with only
six weeks advertising the first round
trip in November of, last year resulted
in loss of something over $4,000,
while the second trip, being in Decem.
Der, resulted in net profit of little
over $4,000. The subsequent trips were
all profitable. rt.,
sit was further stated that the ad.
vertising campaign of last winter had
cost $4,000, and it was proposed to
make the coming fall and winter cam.
paign fully as extensive. F..
Respectfully submitted,
"LORRIN A. STHURSTON."