New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-06-29
Defeats Cincinnati in Con-
test for Next Convention
of A. A. G. w.
ADVERTISING AID
IN CHURCH WORK
DR.. c. F. Reisner Tells Delegates
of His Successful Methods
in New York.
iBy Telegraph 10 The Tribune J

the 1917 convention of the Associated
Advertising Clubs Of the World to-day.
In the meeting of club presidents the
vote was: st. Louis, 81; Cincinnati,
SO; Denver. 4, and st. Paul. 1. The st.
Louis club is celebrating its victory to-
night The date Of the convention will
be decided by the executive committee.
but probably will be about June 20.
The sessions this morning were ad-
dressed by William Granson Rose. of
Cleveland, who spoke or "The Well
Balanced Advertising Club; VI. S.
Kimball, of Plymouth. Mass. Laying
Out a Years Programme in Advance;
George W. Nelson. Minneapolis, DE
partmental Organization; NJ. w.
Lloyd, Richmond. Va. Holding Mem
bers"; P. W. Lequette. Des Moines,
what Our Club Does for the Business
Community" and Merle Sidener, chair
man Of the National Vigilance Commit
tee, Making and Marketing Conf
dence."
The Rev. DR.. Christian F. Reisner,
pastor of Grace Methodist Episcopal
( Church, in New York, told the church
advertising section that the church
must advertise, and described his own
success in that line.
Church Advertising Pays.
/ In order to get business" the mod
ern church must be a competitor-and
an active one-of the theatres and
: movies, said the pastor. He told of his
successful campaign in Denver in
building up a church through advertis-
ing After going TO New York he was
advised not to advertise-that the
method would be fruitless there-but
preaching TO empty pews CALLED him,
and when he began to use newspapers
and billbosrds he found them as effec-
: tive in New York City as they had been
! in Denver, he said While other New
York churches advertise now, he was
really the first advertising parson ia
the metropolis, and he said that as
many as 225 persons were received into
membership in his church in one day.
Those who opposed the idea of adver-
Using in New York had become en-
thusisstic and were working with him.
Hundreds of pastors run away from
the scarecrow -sensationalism." said
DR.. Reisner "John the Baptist, Jesus,
Luther, Wesley and Booth were all thus
tagged in their day.
Jesus drew a crowd by reported
miracles. and then preached to the peo-
pie. Once He borrowed a boys biscuits
and sardines TO feed 5000 so they could
remain 70 an after-meeting. Can any
ons imagine the Master preaching to
empty seats when any kind of a method
ould draw an audience ?"
John II. Opdycke, of New York, ad-
dressed the teachers of Advertising at
the University of Pennsylvania. Among
other things he said:
There are a thousand reasons why
soap should be taught in high schools
it is so human. il touches life at so
many angles, it is a twentieth century
Jeanne dare on sanitary stampede"
Epigrsms for Advertisers.
"Give me nations billboard, and
care not who has its pulpit, its stage,
its forum and its soapbox."
advertising makes OF the mechanic
manufacturer, of the storekeeper a
merchant, of the clerk salesman, of
the canvasser a representative, of a
Bacon a Shakespeare
"He that does. advertises; he that
does not, sluggsrdizes."
From the Zeppeins above you to
the submarine beneath you, you can
not avoid hearing and seeing and feel
ing the bomb burst of the advertise
ment'
at is only the jitney job that does
not connect with Advertising
The evenings entertainment was
Grove. where the Chicago Admens
choir sang under the leadership OF
Victor Herbert. and on Asphalt Ball"
in Broad Street, with music furnished
by the Municipal Band. After these
two diversions the delegates were
treated 20 a cabaret show at the Ritz
Carlton. furnished by the Baltimore
delegation.
The delegates were on the anxious
bench tonight awaiting news from
Washington whether or not President
Wilson would be able to keep his en-
gagement and speak here tomorrow
afternoon. Up to a late hour nothing
definite had been heard but every one
was hoping for favorable message.
On Friday the delegates will go 20
Atlantic City.
advertising Agent" Defined.
A new definition Of advertising agent
ing Of the affiliated advertising
agents of America and Canada
tonight. Details of the plan,
which is said to contemplate a new
basis for recognition of advertising
agents and the raising of the profess
sion to a higher degree of efficiency,
are being kept secret until the plan has
been submitted to a combined meeting
of publishers and agents, to be held in
New York or Chicago within a few
weeks.