The Detroit times., 1916-07-08
Philadelphia Ad Con-
yentiOn Demonstrated
Its Great Progress
BUSINESS AND
CHURCH CLOSER
INTERPRETATION of Two
Presage Important
Developments
" THE RELIGIOUS RAMsLER.

philadelphia convention OF the Asso
ciated Advertising clubs OF the
World should be signalized by tn,
31ktabliehment OF a department o.
church advertising and publicity. fol
4 AZ was In Philadelphia that church
4 ssan6yertising was first organized anc
applied on comprehensive and sys
Y tematic basis. The action of the
eonvention, which followed three re
II glarkable sessions devoted exclusive
z M 10 religious publicity. puts the
1ndvertising men in the lead OF the
n church, In recognizing. officially, the
tpI8ee and importance of religious
Yublicity. True, the Federal Coun-
scif Uf Churches has long been con
4 stdering the matter, but no action
\ has eventuated as yet.
The Philadelphia program. which
was prepared by the Rev. Christian
} u Reisner, Of New York city, was
\ REMARKABLY full. and productive of
(: Useful suggestions. Both the news
'napers and the churches were repre-
aoonted. The names of the scheduled
1participants are suggestive: Presi-
I Ioot Herbert g. Houston, OF the AS
( npclated Advertising Clubs Of the
World: the Rev. DR.. Floyd w. Tom
nlns, PHILADELPHIA: w. Frank Nc
<C1uE0. ChicagS; John Lee Mahin.
ySw Yufk; vbe Rev. w. z. Barton.
3 ChleaG6; th6 Rev. Samuel d. Price.
Y Oumden. N. j.; the Rev. raniel NJ.
Il snxttn, New York; DR.. William t.
Il Uzlis. Philadelphia; w. b. Ashley.
3eew York: Arthur e. Turner, Balti-
Dore; the Rev. r. T. Keeney, SYRIA
onoa n. r.; O. J. GUIDE. New York;
~ Allen Frost. Chicago; the Rev.
Il %x1nl 3. Jenkins, Milwaukee; George
]. JloAbs. Detroit; william B. Morris,
Minneapolis: Merle Sidener, Indian
<sopolis: Rabbi Charles Fleischer,
q 0oeton: willard Price, New York;
4 the Rev. DR.. Charles II. Woolston,
Thiladelphia; the Rev. r. c.
xeagy. Clinton, Iowa: s. Earl Tay-
NJ. New York; Chester c. Mar
shall. New York; the Rev. r. s.
Y y1loman. New York; Charles e.
Y eury. Esq., Philadelphia; the Rev.
4 f1niel r. weigle. Philadelphia; Dean
Aurees J. Birney. Boston university.
The themes treated ranged from
1 01Dplay advertisements OF the
51hurch. through news articles, cards.
n I1lbcards, electric lights, to moving
NS1ctures, with frequent recurrence Of
~ general theme OF publicity in Its
Z xakied aspects.
The large number OF ministers en-
*GoIIed IN the convention, some Of
S11em coming from great distance,
1icoted m interest both In the
510ltt0ds publicity department, and
E/n the convention itself, which has
<oken Truth" as its slogan and
eyotes much time to discussion of
- ethics OF the business.
| IN truth, this II one Of the most
oyyhptOmatic Of the commercial or
\ yDnhjsations which are bearing the
uits u religion outside Of the vine
,1nr1 of the church. Thus. there
Vofp no liquor advertisements In the
1f1ok Monday night pageant. The at
<ofJ1ey Tor the bilIposters' associa-
tIou announced that DO hard"
4 411opors are now, or ever again will
;Iy y advertised on the hlllboards Of
"a 1ke organization. There was not
<ot ~ liQnor on the special train
IN Dsllss, Texas.
X; 1aluaukee sent strong delega-
Z IGa q Philadelphia. but there were
y bftWery advertising men In 1t.
4jhdeiphia was well placarded
g l(h signs concerning Milwaukee's
q oding products and interests, but
ever . word about beer. The dele
1(ion agreed that in all ITS public
Uktef1nces there should be no aliu.
11uo 10 the commodity OF which Nil
Yaukee is now ashamed. The dis
n Onct hit" made by the Milwaukee
elo1n1fun was through the address
1T IT. preacher delegate. the Rev. DR..
Rnu1 b. Jenkins.
e Tbs iuterrelation Of business and
Y pugton as expressed by the new
q no1lsm of the former impresses
me observers as presaging new de
15opmtnts Of magnitude. The
1Gveh is on the edge of great op
etunity In the realm of business
rDver since the Men and Religion
6nfooa made Christian puhlicit,
- @ its departments, and issued {
noaueniai and comprehensive vol
~ upoa the subject, the interes
~ lneu1e has been steadily OF
1nG1case Already several add
oooks upon phases of tn
~ aopeared. Innnmerabl'
6onfe nfeesoces and articles
y = nsAi'y phenom