The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-10-15
DO SOMETHING AND ADVER-
TISE 1T.


Commenting on the fact that Baltimore,
with its great wealth and industrial growth
is conducting an advertising campaign Tor
manufactures. the Manufacturers Record
very pertinentlv remarks "how much more
important FOR smaller cities, and especially
Tor those ia the South and Southwest, to-
advertise persistently and broadly, that
they may get a growth somewhat common
surate with the remarkable growth of this
city,
Louisville, it will be recalled, recently
raised million dollar fund to extend It's
industrial activities and Tampa in a whirl-
wind campaign month or SO ago pledged
S2J0G0O, that the city might guarantee
financial aid to any manufacturing enter
prise locating in Tampa, by taking stock,
making donations, or giving site and
building provided such manufacturer or
manufacturers shall have an established
reputation as successful operators, and a
good credit rating in the commercial
agencies.
1t is a spirit like that that has given
Tampa the accoade as the Wonder City.
Miami is preparing to spend something
like $4,000 in pamphlet, newspaper, and
magazine advertising, and to Jacksonville
publicity-bid for the tourist trade we have
already made reference.
Certainly we need advertising. So far we
haven't spent as much on advertising as
Biloxi, town half our size, with nothing
like our development, and with hardly {
1.-THE OF our advantages.
Here indeed lies the trouble with us. VIZ
have too many advantages. Our land i
too good, our sea too kind. our climate toe
pleasant to develop our full capacity. 1t il
too easy to make living to trouble mucl
TO make living If we had no beach, we
would probably build one. If our land wa
rocky horror like the New England land
we would learn how to be farmers ant
create fertile soil If our climate was COLI
and foggy, we would advertise it so earn
estly that the tourists would be too over
come by publicity to notice their owl
misery: phenomenon observed in som
OF the principal health resorts of the world
Advertise for tourists, advertise for in
dustrial enterprises, advertise for colonists
should be the North Star of our bushes
enterprise. Our plenty will very 500
dwindle to poverty if we do not. Baltimor
is blessed with the financial fruits of tn
eartll-Bethlehem Steel for instance is pre-
pairing to spend more than S30,000,000 Ell
larging its plant there; 81 100000 are ben
expended by railroads for docks, wharve
etc, and other millions by the CITY fc
municipal improvements recent enter
prise, in word, aggregates hundred mi
lion dollars-but Baltimore feels the nee
of campaign of advertising.
But our advertising must 90 beyond
few magazine notices and thousand {
so pamphlets. The advertising of achiev,
ment is the greatest advertising of al
When those tourists get here, thew mu
see something, they must have some pIa,
to go, they must have something to do.
Our business men who are developin
cattle ranches of their own, instead of III
talking possibilities, are giving the regit
the greatest advertising it has vet had "
need more of this kind of advertising
our stores in our roads, in our farms.
our transportation facilities to recreatie
beaches Pensacola, Escambia county Al
west Florida is the greatest, fruitfulIes
pieasantest, and best place in the worl
but we will never prosper until we give Il
world outward and visible signs of faith
our Sunshine Land.