The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1916-10-04
Dolly Joins the Immense Throng At the Opening Of the
Big Saks Store, and Tells of It's Beautiful Equipment
nr DOLBY DALRYMPLE
\ H, MODISHES. I've the most
wonderful things to tell you
today. so listen.

today, so listen.
When an autumn hat and fur coat
get together under ordinary conditions
every body knows there are bound
to be maneuvers in the feminine world
| unequalled by the warning nations OF
Europe; there can be no such thing
as a state of preparedness" for the
event; an acrobat cannot meet the de-
mands and neither can the most pow
| erful lens lend useful squint in the
way of solution; but when this hap
pens, such circumstances as yesterday,
when the magnificent new store OF
Saks made its bow to the community
| well--you know it's like that Queen
of Sheeba proposition; the half has
| never been told.
Tuesday, October 8, was history
making day in the big city of Biz
mingham; yes, know you already knew
| that, but what you don't know is this;
that never before in the whole long line
of successful endeavor in Birmingham
business world. have such crowds ever
thronged a place, such compliments
been paid the owners. such lavish praise
been bestowed. and such marvellous
tastes been displayed, as was evil
denced at the Opening" of the magni-
ficent Saks store yesterday.
Hundreds of beautiful flowers, gor-
geous designs" handsome baskets,
huge vases, adroned the store sent by
interested friends all over the country
from New York to San Francisco,
while as many more were sent by
friends throughout the south. espec-
tally in Birmingham. where the own
ers of the store are so popular and
so much beloved.
kilograms of congratulation, too, added
to the happy occasion and many fictitious
messages were received from far and
wide while the business men, bankers,
financiers industrial men and others per-
sonally congratulated the firm in warmest
terms on the success of the magnificent
enterprise.
Never before in the south has there been
more superb setting for wearing APP
parel as the new building furnishes every
modern convenience and accessory which
Birmingham was invited to see yesterday.
.'Gorgeousness," "magnifcence," "su-
perbness," and elegance" were few of
the adjectives used to try to describe a
structure and its furnishings which were
indescribable.
The splendid display windows where
Paris, Vienna, New York and the eastern
markets had been invaded for the mod
els which adorned Them were arranged
| by a master hand with exquisite taste:
the superb entrances, with their heaVy
plate glass doors and handsome brass
| trimmings, the wide, roomy departments
| from the ground floor to the topmost
| floor; the elevators, the fixtures, the
| whole effect was that of a palatial resi-
dence in which millions had backed up
| the elegance and the exclusiveness which
| characterized it
To Mr.. Louis and Mr.. Herman Saks,
| those two splendid, capable, fine men
whose hearts and loyalty belong to Biz
mngham and every business interest of
Birmingham, and to the younger member
of the firm, Mr.. Joe Saks, who has in
herited the talents of those before him,
the greatest credit and honor was ac-
corded yesterday on every side for the
beautiful store and the magnificent stock
of goods which they presented to the cit
liens of Birmingham. These progressive,
sterling, master merchants have placed
their name in the Hall of Fame in the
south, for the generous contribution of
their money. their energy, their time, and
their excellent taste. to the building of