The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-06-18
BRITAIN SEEKS
FINANCIAL AID
OF MEN
Even Children's Pennies
May Assist in Bringing
War to End.
ECONOMY
Is IN FULL SWING
sr,cid, Correspondence TO THE Sur.

Frsttd' T0rrtepOndeHce 10 THE SUE.
LONDON. May 30.-During the hrst
months Of the war the Allies were most
compiacent about the economical aspect
Of the great conflict. England. with
rich Russia we're considered to furnish
a combination Of financial strength that
the Central Powers could never compete
with. For a long. long tim allied
statesmen and stra;egists counted much
on a war Of attrition." But people are
beginning to realize that the boast that
the Germans will Give on rocks and
grass" rather than give in may have
some truth in 1t.
In The meantime the strain in Eng
ever TO maintain England's armies. The
cost Of livins Of the people at home Is
forever mounting. And now England,
despite all her great wealth and her
enormous resources. Is feeling the nnan-
c.al strain.
Pennies May Win the War.
The Government Is out to get the
peoples money. II may be that in the
end inc war will he won with the PEN
MES VI the children and the sixpences
~ the working people. There has been
begun a nationwide campaign for urg-
ing the wageearners to invest In war
loans that is probably the biggest thing
OF It's kind ever undertaken. II Is al
ready a success. In order to have money
Tor investment in a small way economy
Is being preached 10 the nation. People
are being asked TO save. and to invest
their savings in war loans on which the
Government, offers liberal interest. An
official committee which has been es-
tablished has undertaken the work. Il
has started by advertising.
The country Is blazing with posters
urging the people to hoard their money.
III the streets Of London one is never
OF; Of sight of a poster which declares (:
ITO Dress l;Ntravagantly Is Worse
Than BAD Fcrm-It Is unpatriot!c." or
Don't Use a Motor Car for Pleasure"
while equally large placards tell briefly
how one can invest 1876 and in Ave
years get back a pound. which. roughly.
would be gr''ins 81 for 1881. The
newspapers carry column Of official ad-
vertisements explaining in detail the
various schemes for saving and invest
ment. and pointing to the fact that a
1875 o$3sD investment; will buy lc&
bullets for use on the Germans.
The newspapers cooperate In every
way. They give columns TO telling the
people how to save. Experts on domes-
tic economy write articles. while hun
dreds OF letters from housewives who
have IDEAS or who have hit upon ways
o. making one pound OF meat do the
work Of two are constantly appearing.
Next month there Is 10 be n great
national economy exhibition and con
ference in London, Sections Of the ex-
h'hit!on will show how money can he
saved IN coal, health, child welfare. home
lauHdry, gardening, cooking. purchase of
food. poultry. bees. &c. W. are going
10 teach the housewife says one OF
the officials, TO be Independent OF out
SIDE heIp--how TO mend and replace do
nestle utensils. how to do carpentry,
plumbing and glazing"
Women are being taught not to dress ex-
'ravdgantiy. Cooperation among house
holders is being urged. one suggestion
Is that inhabitants OF one side OF a
street should keep chickens. the people
on the o.ller side paying for the food.
While the eggs shall he divided.
General Saving 10 Urged.
A wave Of economy Is sweeping over
me land, officially conducted. And all
with one object-to Obtain money for
me Government for the prosecution OF
Ii" war. People are being urged and
'H""" how 20 save their money. Many
""rkneu are making high wages these
days ana with the influx Of women into
INDUSTRY the earnings Of families have
n-'onle vastly augmented. This new
FOUND prosperity has not. In many cases,
proved a good thing. II has led to In
pVldudl extravaganza. The working
'4tsS.s indulge Ina theafraa and ciuQnaS
more than ever before. The piano indus
Try ~ England Is thriving in war time
oe'ause he work people find II possible
VAN Their war earnings to buy pianos.
o''"r" The war II would have been i'm
i"ss'h,' for them TO do so.
m" cheap jewelry manufacturers
I''h'Nn another example OF the pros
"ruf o. the working classes. This more
" 'rsS ruthless expenditure of money
mus h' stopped In the interests OF the
.',''Nii Welfare. The people must save
.'' only for their own sakes and that
"e' mas nave some of the benefits OF
present prosperity during that after the
var depression that Is SO likely but
"''' that the national e%xchequer may
benefit
N'lh the object Of training the
N.a'ihN lower classes to put their money
mo The treasury the economy campaiRn
naN h'-A started. In q word the people
"t "eing educated to save their money
a,u 'hey are shown how to do II.
nn'"'Ft" ~" small investor, the man
"Io earned Enough 10 put into var loans
hug d pound on two semi-OccasiOnally,
% nHd no outlet, Under the various
.",,"S 'haj nave now been adopted thu
awd' investor has every chance OF profit
~N Investment. lie doesn't nave to 20
woN'"H, II Is thrust upon him from
' snn a. -