Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-06-18
BIG DEMAND
TO CONTINUE
Automobile Manufacturer Sees
Il
No Let Up.in Call for
Cars

duction was disposed Of, Chalner
Motor Company is among the first o
the big automobile concerns to an
nounce new models Tor 1914.
when our dealers contracted las
November for $22,00O,ONo worth o.
Chalmers cars, we counted upon thai
figure as covering big years produc
tion," said Hugh Chalmers. AT :he
end Of May, just seven months from
the time our Six-30 model was an
nounced, our dealers had delivered
the $72,000,000 worth of cars into the
hands Of owners. We have gained
not only 1872 per cent sales for the
past seven months, but have added
631 new dealers to our representa-
ton IN that period" .-.1
"1n every respect the Chalmers Six
80 has been the most successful model
ever produced by our company 1t
has been driven over 100000 miles
by owners, and our service records
show percentage Of 1921 per cent
perfect. In response TO the demand
of our dealers we are continuing this
model with slight improvements as a
leader in our 1917 line. We have
never made a, car so good, so it is only
natural 'that:.We should build on the
s400 r. ni, Chalmers, as basis fc\'
our 1919 product"
For the coming season, the 3,400
r. p, m. Chalmers will. be produced in
two lengths of wheelbase; 11i-inch
e Va "a seaman oor MA = 4 ;ct;,, NJ ..,,r,
ing and closed body styles have been
built, Incorporating the most advanced
trend Of design. -,
The seven passenger Chalmers re-
fleets the influence of foreign design
on American body lines. From the
slant of the hood, on through the tilt
ed windshield and double cewl, the
car has the appearance Of an expen-
sive European creation. The extra
inches wheelbase insure tonneau Of
full capacity for i've passengers, with.
out crowding the drivers department
in any way.
Deep nine-inch leather upholstery
increases the comfort OF passengers
on long tours over country roads and
on ill-paved city streets. Two leather
backed auxiliary chairs fold into the
rear of the front seats, out OF sight
when not in USE A highly polished
black walnut panel in the rear cowl
brightens the appearance Of the whole.
The front compartment is roomy and
comfortable. The, conventional in
strument board has been superseded
by cluster arrangement Of the in
struments, carried II sn aluminium
housing convenient Il Tie driver.
Equipped with the 3:A00 r. p. m.
motor, the seven-passenger Chalmers
is ideally suited to the needs OF the
average American family. The price
of this model is $3.50, Detroit.
Offered also, on the 122-inch wheel
base, for 1917, are three handsome
closed car models, now being shown
for the first time to the public. The
town car, and limousine embody dis
tinct advances in design, affording at
the same time ample room for seven
passengers. The touring sedan is
one OF the handsomest all-year-round
types ever mounted on Chalmer
chassis.
Lady Duff Gordon. more Familiarity
known as Lucille, and famous in New
York, London and Paris as modiste,
has designed the interior trimmings,
and upholstery for all Chalmers
closed cars for 1917. AS result, ex-
cellent taste and the richest Of ma
terials have been combined to form
a series Of Chased cars deluxe for
milady OF the American family.
In the Chalmers touring sedan, per-
feet driving comfort is afforded at
all seasons Of the year. In warm
weather, the front and door windows
can be dropped into the body. II still
more breeze is desired, the windshield
can be dropped, and the rear quarter
windows and window pillars can be
slowed away in special compart-
ment back of the rear seats. The re-
placing of the windows, Transforming
the car into vehicle for inclement
weather, can be accomplished in few
moments.
- The drivers seat is of the club
chair type, deeply upholstered. Next
to it, but separated by an isle is a
folding chair seat that swings back
against the right side wall when not
in use. An auxiliary seat swings out
from the back of the drivers seat If
seating capacity for six passengers is
desired.
E5onized interior holdings harmon
iZe with the refined interior appoint
ments of the compartment. All seats
are upholstered with finest quality
surled hair and covered with heavy
Bedford cloth in either black and
white or buff.
The Chalmers town car has enclos.
ed seats for five passengers with
room for driver and extra passenger
on front seat. Here too, Lucille has
suecified the interior furnishings, In.
GLIDING uphosteries, carpets and silk
window hangings. When the two aux
Hilary seats in the passengers compart'
ment are not needed, they fold into
the compartment wall out OF sight. IN
warm weather, the door windows may
be lowered or adjusted to any posi-
ton by means Of an automatic regu
lator. The Town car is the ideal ma
chine for the city dweller and Is bull,
to meet big demand in the metro
politan centers for car Of this type
The limousine seats seven passen
gers and also has a handsome IN
terror by Lucille. AL Chalmers closed
car equipment is very complete IN
GLIDING electric dome lights, vase fol
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