The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-09-24
u LONGER NECESSARY
TO SHOP IN the NORTH
diamonds Stores Equal TO Best in
Variety and Quality at Rea-
sonable Cost.
FALL FASHION WEEK HERE
DChmond Merchants VIII Open Great
v Display on Tuesday--City Full of
snreains For Every Lover of Good
.r0Othes.

Only a few years ago II was neoes-
10y for the we'll woman to
20 to Washington. Philadelphia or
l4X York at least twice e. year to
|mocure the latest style for her ward
k3obe, but It Is not so now. Even the
|49Ost particular can have the choice
RI the frocks and millinery, as well
ENU hosiery and footwear, by walking
f1o Broad Street. The merchants have
aAde special efforts in the past few
[1DAsons to grant every wish of nlilady.
nd the fall fashion show. which will
Enke place on Tuesday and Wednes-
10y will be particularly fine. Every
E97aere one goes IN and out or The
ES4Ops they will find that serge dresses
f2n1 long coats are the last word IN
H4Sie for the autumn season. Light
kUNfght c!inging materials, such as
kN1ool VELOUR. Bolivia cloth and broad
$clpth, are being used for coats, and
E&5SA fashionable colors are st. Diego.
Enrgundy. Chartreuse mint. apple
heen. old gold, and. as usual, black
very good.
The suit coats vary from finger
r to full length and the skirts arc
nghtly wider and worn a trife longer
m last season Georgette crepe
80 Is still used in great quantities
9TH in blouses and houses dresses.
EMEoRts. suits. sweaters, serge dresses,
|Skernoon dresses and evening dresses
Ie all fur-trimmed and the short
Hired furs are the newest. Hudson
III and beaver are the latest rage,
a31le skunk is still In ~asue.----
sw Bright colors are being used on the
ITS. which are still very large. as
&noxn last season. The sailor is very
ood and the high faring hat. mostly
LIN black will be worn by the ma
pon. Vefours and beavers. com hined
3th velvet. are very chic. and the
1snmings are mostly OF ostrich
E34thers. flowers, furs and fancy gold
ID silver ornaments.
A Street OF Attractive Shops.
The new store Of Freed & Co is
re Of the most attractive shops on
rad Street. There one can find a
HoAt variety Of serge dresses and
~ OF the latest style at popular
GcNa One of the most unique coats
be found there is model OF green
our, made full length, with q large
4f1ng collar edged with skunk.
reeds coats Of z!heline cloth In
Eek and white, trimmed in furs OF
kinds. are also very stylish. They
A4ve also large stock OF house dresses,
4d their model OF navy blue Georg-
- crepe. made with Russian
6tas effect. embroidered IN cut steel
nda. for afternoon wear, was par
aIariy striking Another of plum
"a trimmed in caramel made a
"a impression. The dancing frocks
Ireed's will be particularly popu-
They have one little dress which
- as II II had Just stepped out Of
hands OF Partisan dressnaker.
fashioned OF salmon colored tulle
MINED with silver lace, made with
A<tnE skirt and a touch OF Alice
ribbon
he Reinach Company has large
dber OF handsome coats and serge
neg. and their evening dresses are
the latest thing. They have
kt LAnvin model OF blue serge
y with a side draped skirt en-
Jared In red beads They have
Rock several unusually striking
nA One which can either be
~ the debutante or the young
~ - fashioned OF imported en-
4pead black net made with drap-
x0k charmeuse. with irredescent
ennming. Another frock which
4Wn n the petal frock Is ex-
foreign Tho foundation Of