Omaha daily bee., 1916-09-25
REMARKABLE WOMAN
VISITS IN OMAHA
Merchant Queen of Chicago
Stops for Call on Former
Manager, Geo. Brandeis.
AccoMPLIsHEs WONDERS

One of the most remarkable women
in the world spent yesterday in
Omaha.
She is Mrs. Mollie Netcher Neu-
berger of Chicago, sole proprietor OF
the big Boston store there.
She and her husband, S. Neuberger,
stopped off here, en- route home from
California, to see George Brandeis,
who, before coming to Omaha,
worked up" in the Boston store from
errand boy to general merchandise
manager.
Besides being the owner OF the
great department store employing
1000 people, Mrs. Neuberger is dis
tinguished for carrying a greater
amount of life insurance than any
other woman in the United States, her
policies aggregating 100000.
When Mrs. Neuberger's first hus-
band, Charles Netcher, died, eleven
wears ago, she found herself sole pro.
prietor of the business which he had
founded in 1873. Since then she has
shown herself probably the greatest
woman business genius the world
has ever seen.
Opens Eyes of Men.
In these eleven years she has done
things that have made the men cap
tains of department store industry
gasp with establishment.
She has housed her business in a
twenty-story structure at cost OF
$l2,000,000. How did she finance
thisl She paid for it in cash out Of
the profits Of the business.
Just last year she tore down a six
teen-story, fireproof, steel building at
State and Madison streets and erected
on it a building to conform with the
rest of her store.
For this site she wrote her check
for $l,000,000 within twenty-four
hours after she decided to buy it.
Then she astounded even Chicago
for swift construction. In three
months she had the new building up
seventeen stories above the ground
and three under ground, an integral
part of the whole mammoth store
building. And ten stories were al
ready occupied.
All this she has done herself, alone
and unaided, deciding all big ques-
tons and carrying through all big
operations.
Nothing Worries Her.
Don't picture her as worried wom-
an with a nervous manner. She is the
very opposite. She seems to have not
care in the world. She is calmness
personified. She talks slowly and
smiles frequently. There isn't even a
gray hair in her black locks.
(Boy, please page the man who
claims women have no business abil.
ity.) ....
So perfectly has she organized the
great business that now she spends
much time travelling with her hus'
band While she is away she gets re.
ports from the store daily, so thai
when she returns she knows exactly
the status of the business. Her two
sons are now at work in the store
preparing themselves for the respon'
sibilities.
This merchant queen" as Chicago
calls her, believes in the executive
ability of women and in the power Of
advertising.
Talents Are Versatile.
When a woman does have rea
business ability she has a finer abilit,
than a man Of like capacity, for hel
talents are more versatile and hel
faith is stronger" she said.
Don't imagine you can win anc
keep success without the best news
paper advertising. I use many col
umns every day and always with re
suits"
Some of her other business aphor
isms and rules of life are these:
Keep your customers satisfied. Elk
change goods freely. Customers art
your biggest asset"
Cultivate judgment. You must b.
able to pick the right persons for thu
right places"
Don't worry over little things lik'
the loss Of few thousand dollars il
a marked-d down sale. That's part o
the game"
Put your profits back in the bust
ness instead of making outside in
vestments at high interest or tn
promise of get-rich-quick dividends.
Don't take your worries home will
you
Advertise"
George Brandeis declared that h
"just couldn't do a bit of work" yes
terday. He was so excited over tn
visit of his former boss"
He and Mrs. Brandeis entertained
Mr.. and Mrs. Neuberger, who say
the sights of Omaha and the BRANDED
stores for the first time. They lief
: last evening for Chicago.
Attorney Dysart Compares