The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1916-09-26
LovEMAN. JOSEPH & LOEB

Arrayed in beautiful autumn attire,
handsomely decorated and with the sea-
sons most beautiful and attractive offer
ngs in millinery, suits, wraps, and
gowns, the mammoth establishment of
Loveman, Joseph & Loeb, which stands
for the best and the most reliable in
everything pertaining to exclusive mer-
chandise, invited it's large clientele Mon
day to enjoy the premiere day of it's fall
and winter opening.
1t can be said with impunity that never
before in the history of this popular en-
porium of fashion has such splendid
array of styles and fashions been shown
to the public and the excellent taste
which has been displayed by the buy
ers'' in each and every department is
unparalleled
The extensive and elaborate improves
ments which have recently been made on
the large building of Loveman, Joseph
& Loeb, both as to exterior and interiorI
add materially to the beauty of the store
and give the decorators and exhibitors
a beautiful opportunity to- display the
handsome stock of goods to fine 'advan-
tage.
The newly added balconies with the
handsome decorations, color schemes,
and elegant settings, are especially pleas
ing and give a metropolitan air to the
already attractive interior, while the i'm
maculate white of the exterior with its
plain but elegant lines and contour. makes
the home of Loveman. Joseph & Loeb
one that would be a credit to the most
exclusive and beautiful shops of Fifth
avenue, New York
From the newly transformed entrances
of the big establishment to the topmost
floor everything is replete with good
taste and elegant appointments.
The dress goods department with its
wealth of handsome silks, satins, chffons
and velvets, the trimmings correspond
ing with these elegant materials make
an unusually pleasing display while In
the "ready-to-wear" department the
most fastidious "Modish" found every
thing that heart could desire.
Boots and shoes in the latest colors,
"cuts" and styles are shown in all their
varied elegance. while the millinery de-
partment of Loveman, Joseph and Loeb,
famed far and wide for it's exclusveness
and up-to-dateness, contained everything
that could be desired in fashions latest
decree.
| Furs and fur wraps. muffs and neck
pieces were displayed handsomely and
| from the simplest and most inexpensive
| things to the most gorgeous OF gorgeous
| furs were seen and admired by hundreds
who visited this department on the day
| of the opening.
| The millinery department, which was
| thronged from morning until evening
| with Birmingham's fashionable women,
| presented an unusually beautiful scene,
and among the handsomest models
shown was a set consisting of hat and
neckpiece to match of Bordeaux velvet
and moeskin. The handsome picture hat
was of the Bordeaux colored velvet and
| chiffon brim. The moleskin was used in
graceful trimming, while single irrides-
cent ornament adorned the front. ThS
| chiffon neckpiece edged with the moleskin
was fashioned after the stylish short
cape effect and was stunning.
| A Lichenstein hat was of hatters
plush. in black. the plush draped about
the crown while the broad brim had
slight rolling effect at the front.
| Mother a.,raclNe set consisted of the
rat and muff to ma tch built of summer
ermine:' the small hat was built on
the Tam o'Shanter lines, fitting closely
about the head; the brim was of dark