Shepherdstown register. [volume] (Shepherdstown, Va. [W. Va.]) 1849-1955, 1916-11-02
1T COMES AT LAST.

U 0ONkLS ~ Lhols
For some time past the Register has
had in mind the inevitable necessity o.
increasing its subscription rate from
dollar year 10 dollar and a-half. fol
the tremendous advance in the cost o.
everything going to make a newspaper
has pointed TO this for the past year
This week the crisis has come, and wher
we are now forced TO pay $40 for tor
of paper that year ago cost $53 there is
nothing let for us to do but put up the
price OF subscription. Any reasonable
person can see for himself the necessity
for the increase, when the figures here
given are considered. When the price OF
this paper was reduced, some years ago
the cost of a tor ofpaper was $40 TO S44. 90.
Beginning with the first OF November,
the price of the Register will be dollar
and a-half year. and we shall have to
ask for payment in advance.
We are sorry to have to make this in
crease, but il we are to make a reasonable
profit in the business, il is an absolute
necessity. Most of the country news
papers have raised their rates long ago,
but we have deferred il until the very
last, in the hope that paper might be re-
duced and other expenses decreased, and
possibly the advance could be avoided.
With the last raise in the price OF paper,
however, we give up the hope and make
this announcement.
We trust that none OF our subscribers
will give up the Register because OF this
advance in price. We shall hope to have
them all stand by the paper and cheerful
ly agree TO the change. But it there are
any who do not wish TO take il any long
err at this rate, we shall be glad if they
will notify us promptly, so that we may
not send the paper to those who do no
desire if. We trust that these will be
very few, however.
AS fast as we are able to 60 over our
books we shall make out the accounts OF
our subscribers up to this date. and we
earnestly urge prompt payment, with the
next years subscription added, when
these accounts are presented. There
are great many subscribers who are
paid in advance, and these, OF course,
will be entitled to the paper at the old
rate until their time expires. Some far
sighted persons hold receipts up to 1918.
The great cost OF white paper will force
us 10 economic in many ways. For in
stance, complimentary copies will have to
be cut OFT the list, our exchange list will
have TO be curtailed, delinquents will have
to be dropped, and slow-paying sub
scribers will have TO be eliminated. Ii IS
our Intention 10 put our affairs on more
business like basis than ever before, for
the necessity OF careful management is
obvious under present conditions. We
do not mean to be harsh or unpleasant,
but reform in certain lines must be carried
out. We think that everybody will be
benefited by sensible business mlnage-
ment, and we intend TO do our best to
give our patrons value received for their
money.
II may not be out OF place to note the
fact that this week thirty-four years ago
the Register was bought by J. W. and H.
L. Snyder from the late John H. little,
who had conducted the paper for some
twenty five years. For more than third
OF a century the present editor. therefore,
has been at his desk, giving his best ser
vice to the Register and its patrons. We
think that most OF those who have had
the Register in their homes during all
these years will agree that they have had
their moneys worth, and that it would
be ungracious now to refuse to pay the
modest increase that is asked.
We want all of our friends and sub
scribers TO remain on the books, and we
even hope that we shall continue to add
new names to our list. We shall appre-
ciate the favor of those of our friends who
will continue their support ofthe Register
and lend their influence to its prosperity.