davidaulloa/AmericanStories huggingface dataset:
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28
The Truth in Advertising.
BY DIR. FRANK CRANE.

BY DIR. FRANK CRANE.
LISTEN, young man!
~ tells the truth, and tells it all the time not
occasionally.
Sometimes you profit by lie, but it is like
lodging bullets; you never know when you are going
to get hurt
Lying is a game. Sometimes it a exciting
But it is essentially gambling. And gambling
any of gambling, is not business.
The fundamental laws of business just as accu-
as well established as the principles of
geometry.
1t is this. fer our visual range is linn
tied Most crooked dollar coming
today but not the ten straight dollars it is going to
lose
a SNOWFALL. And the thing that makes it keep
growing, while sleep is persistent truth
fulness and dependableness
IF put advertisement in the paper announc-
ing goods worth SIS for sale ST. and if the people
and buy. and find out stuff is not worth 10
cents, you may make days GAIN but you have
alienated lot of indignant customers and have
started to away the posts that sustain your repu
tation.
If you nave store rented for a week only and pro-
to conduct sacrifice sale Of goods that will make
everybody Disguised who buys them then perhaps you
may lie with high hand a stretched-out
But if you in the town stay and want regu-
lar, returning, increasing, satisfied, and friendly
toners it will pay you to stick to the old-fashioned
truth.
Exaggeration is lying. 1t take long for the
people in the community get the habit of discount
ing 25 per of all you say.
II you continually overstate vociferate you
must keep getting louder until you become
incoherent
But if you habitually state only what is sOberly
honestly true, by and by everything say will be
away above par.
A mans repute for truthfuIness is as much part
of his capital his store, and stock much so
that he raise money it.
As civilization progresses business becomes more
and more affair of credit, of The very
foundation of big business trustworthiness
fore, If you going get beyond the peanut
stand and push-cart stage of merchandise you must
establish basis of dependableness.
There is thing in this world young man,
that can be of much value to you building up a
reputation such that men will say your word is as
good S your bond"
1t is we'll clever and keen and Johnny the
spot, it is we'll to look number
good bargain, but best all have the world
say of you:
Whatever that man says can absolutely be relied
upon .... -.......
Copyright, 1916 by Frank Crane)
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28
PATRIOTISM AND HEALTH
BY H. ADDINGIUN BRUCE.

in the most peaceful times. There is a perpetual
competition among nations for intellectual, polit-
cal industrial and commercial supremacy.
This competition is carried not in theory,
but most concretely-by brains ana by Drawn
Brilliant leaders, strong workers, and in great num-
bers are needed to achieve national success. Every
mental duIIard, every physical weakling, is po-
tentiaI helper gone wrong.
Hence the tremendous Importance OF rlght Nv
ing from a national and patriotic point OF W.
Hence the justice of asserting that the man VINO
rules his health through ignorance of the laws or
personal hygiene, like the man who Wilfully COM
mts slow suicide by dissipation, Is doing more
than injuring himself. He is dealing blow to his
nation.
And, on the opposite, every man who diligently
learns how to live and consistently puts into prac-
tice the knowledge he has gained, is showing as
truly a patriotic a spirit the poor fellows VINO
have persisted in the trenches for the honor ana
the safety of their country.
Individual health and national health-the two
are indissoubly united. And, said above, the
day is fast approaching when leaders in every land
will keenly appreciate this, and will urge the SUI
preme need of conserving individual health Tor the
national good.
Meantime if for any reason you who read these
lines have not been conserving your healtn' VIII
not be we'll to call halt and make fresh oegin-
ming? . -.
Personally it is certain to pay you to start
anew, and you may rest assured that IN some De
gree your amended life will likewise be OF real
helpfulness to your nation.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28
The Latest Peace RumOr.

The latest peace rumor is TO the effect that
the Germans willing TO restore the sovereignty
of belgium and even TO make amends for their in
vasion of that country but that they will not hear
evacuatng the French territory they hold unless
they are guaranteed an indemnity.
These terms are remarkably mlder than those
which are gossiped in the earlier stages of the war
when the Kaiser seemed to regard Belgium as his
footstooI and all Europe as his throne. But mas
much as the Allies are bound to make no separate
peace the BsIgiahs viii give scant heed to beguiI-
ing offers. As for the French, they are making
answer at Yerdun. from which one gathers that
they are in no mood for paying indemnities
Possibilities of peace German terms become
continually more remote. Both sides are under
tremendous strain, but there is impartial doubt
aS TO where the strain is heaviest or as to where
the break first viii come. if the struggle of endur
aneeis sproIongeO. Germany entered the war with
organized resources and with forty years careful
preparation Her heaviest possible blows were
struck at the outset. in her dash for Paris and in
the ensuing. campaign against Russia. The Allies,
the other hand, just now reaching their max
imun strength in men and munitions and mObil-
lied resources of every kind. Having stood reso-
lutte Though all the seasons when the odds were
against.then1 itafs not likely that they will yield
10 the enemys terms when the odds are beginning
20 tower in their favor -.--
For months past there have been indications
that the German Government was disposed to con-
slider peace on moderate conditions Its dream of
huge. ihdemnities and vast conquests faded long
ago, Us people. who were led 10 expect swift and
fabuIousy fruitful victories, are waking to stark
establishment Pressure at home increases, while
that abroad grows daily more ominous Little
wonder the Kaiser is willing to drop Belgium to
save his empire.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28

IN HE world has brought home to all of the
responsibilities of citizenship. 1t has given
added force and meaning to the word patri-
otsm.
But while patriotism of surety means will
lingness if need be die for ones country, it also
has a meaning too often Observation-Disclosures
to live for ones country to the best of ones abil
ity. And it is certain that after the this other
meaning of patriotism will be more and more en-
phaszed, especially in the lands where wars raw
ages have been the worst.
A constantly, increasing number of national
leaders will then be found indorsing and echoing
ex-Presdent William Howard Taft's declaration:
1T may we'll be claimed that the of indi-
vidual and family health is the first and most pa
triotic duty of citizen
Have you, my friend, thought of your
health from this higher standpoint? Has it ever
occurred to you that it is vitality important to your
nation as we'll to yourself that you do your best
to keep we'll?
Every nation now at has found itself han
dcapped to greater or less extent by proportion
of men physically unfit to bear arms. In so far
as these men have brought their unftness by
vicious or careless modes of living, they have been
unpatriotc.
Nor is it only for military purposes that men
should deem 1T patriotic duty to conserve their
health. In times of peace as in times OF war the
power of every nation depends on the healthful-
ness of its citizens.
AS the world is today constituted, national
rivalries and conflicts always in progress, even
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28

Soulful Samuel Stopper, the woud-be poet, was
interviewing his landlord.
"Of course the whole place wants doing throughout
sighed Sammy. THE wall papers interfere badly with
NV counting evanescent muse, while the coors
of the paint jar dreadfully with the gladstone visions
fain would summon in poetic rhapsody
The landlord grunted.
"But I really must insist" went on Samuel speak
ing severely upon the doors and windows BEING at
tended to- They fit badly that the draft actually
blows my hair about" -.
The landlord seized the golden moment to get his
own back. -, - ;bt
"Humph he snorted That's easily put right
Get your hair cut
Going to Smiths Wedding asked his friend
mot T. returned the other He cut me out with
that girl"
with an old shoe"
"Is there any good why l should give you
penny?" asked well-dressed elderly the youth
who accosted him.
well" said the small boy he retired from the
danger zone, eff L had a nice top hat like yours
wouldn't want soaked with a SNOWFALL
The wife o her father with
complaint that husband had boxed her The
wise old sheik reflected for few moments, then did
to her as husband had done. Now, thou art
avenged" said. Thy husband has boxed the
of my daughter and have boxed the of his wife"
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28
QUIPS AND QUIDDITIES

Horse breeding is an Occupation which requires
much learning and certain farmer has great ran"-
tation for his =kL
A neighbor of his, who sought advice on the cheap
asked horse breeders son one day:
II say Tommy, when Of your, fathers horses
is ill, does he do?
DO you mean just slightly ill., or real bad?" was
the lads cautious counter question
oh seriously n.'
Well" said boy, IF horse is only just a
little ILL dad gives medicine but if it is seri
ously i'll he sells it
A Cherryvale historian has gone back through the
files and produced this story:
A woman with a rapid fire interrogatory apparatus
approached a news butcher Frisco train out of
Cherryvale during the high water few days and
asked excitedly .
Say, when is the train due at the next stop? How
IT running? How deep is the water the tracks?
How you sell your bananas
vender of fruit and literature, who some
thing of poet, answered
Mine o'clock On time. Knee deep. Three for
dime"
Mother (angriy)-Wby didn't you come when
called you the first time?"
Willie" Cause 1 didn't you till you called the
time"
Mother-"Now, how could you know it the third
call unless you heard the other two?'
Willie-'Easy enough ma, knew it the third
time cause you sounded so mad"
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28
Slippery Villa.

Villas escape from the Carranza troops that
were supposed to have him trapped makes the work
of the American expedition more than ever diff
cuIt. The bandit is said now to be headed for the
mountain Businesses of the Guerrero district. From
that region there are trails over which he might
lead his forces to junction with other outlaw
bands in southern Chihuahua or northern Du-
range. ..
In that event. military leaders point out, more
troops will be necessary and their provisioning by
way of country roads will become practically i'm
possible" Thus the need of using the railroads
from Juarez to Chihuahua will become imperative
Just what the attitude of the Carranza government
would be in the situation is not clear. 1t looks as
if the task of the punitive expedition will be mat
ter of months instead of weeks
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28
NOTICE TO SUBSCRIBERS.

- he sse Ssea ISs addressing
toEe me Sats 90 tss label YOU insure regular service
humber. .- - -
We ean,ot enter Subscriptions numbers
hetsee should be sent By postal order
Address all Department
SEAI-WEEkLI JOURNAL. Atlantis.
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28

That t1O-mile cavalry dash into Mexico again
demonstrated the old-time supremacy of American
horsemanship
Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-03-28

1t took a lot of rumors to start the war,
and likewise good many peace rumors may be
necessary before it is stopped
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
Mississippi Cattle af $500

O, Southal, member Of the firm OF
Lowell 6 Southail. was on Tie market yes
terday with car of steers brought up from
their plantation on Palmyra Island, located
in Warren county, Mississippi. The ship
ment consisted of q steers AVERAGING 9z6I
pounds which sold at $500 per cwt. the
highest price ever obtained for Mississippi
cattle at this market during the month OF
January, and equaIiing the top for the
season to date. They were graded Here
fords, coming two-year dds, and we'll sus-
tanned the wide and favorable reputation
already established by the Palmyra Stock
Farm product. Last September they sold
drove of $50 pound steers here at $3.50
per cwt. which is the record for Mississippi
cattle in that month. Other notable market
achievements are credited to this anteEpris-
ling firm. With an unshakable determine
ton to win out in the game, these gentle
men have held on year after year, improving
their herd and the faculties for handling
:, them in the face Of more than one dlScOuT-
laying influence. But success Is crowning
: their efforts. and according 10 NJ. SOUthaIl
their pure-bred business is now firmly es'
5 tablished on very satisfactory basis. Live
\ \ Stock Journal.
i The above will prove Of Interest tt
stock raisers in general, and especially t
those OF Madison which is so close to th'
d above named farm By the efficient WORT
d Of DR.. L. N largo this parish was quiciil,,
" and effectively freed from one Of the great
est barriers to stock-raising5 the cattle lick
n and we are sure that it will not be lon;
= before cattle from this parish will bring til
# top market prices
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
NeceS 5itY HDt1aT OF
Invention.

Lyman HelIlEan, a colorod farmer
who lives d few niles from A2tcheZ,
feasts on Wa,elIne.0nS all the year
'round-that is wnen he can succeed IN
keeping his melons in place o. safety.
He says it is 10 more trouble to pre-
serve the melons than potatoes. It's
mis- method is to bury them deeply in
hay. While in the ely q few days ago
he exhibited q number Of specimens
that were in as good condition us II
freshly picked from the vine. Speaking
of his crop, he said, - don tell &c
chiIluns on de place Uhar keeps dc
millions, kase if did dar Wouldn be
any. Dey would jest nachIrally eat EN-
I'D as soon as dey found dem. When
dug de millions out Of de nay dis last
time, | thought | would bring IN |ag-
on load and go through de streets ara
hollow out water millions! water millions.
lust to make de town niggers eyes pop
out, but while was getting de wagon
ready de chilluns found dose millions
and jest bodaciously ct dem all up cept
few. | is gwine to fix it SO dey won't
get at dem de next time"
The foregoing from the New Orleal
Item indicates the inventive ingenuity OF Il
brother in black. The distresSful condltl(
which forced him lie do without melons /
six or eight Months Of the year, no dout
taxed his capacity, but he finally evolved
solution of his greatest trouble.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
Pleasant q Winner.

Mr.. Norman Walker, of The Times
Picayme, Wednesday, gave an extended
review OF the political siCuation IN Loulsl-
ana, and summed up with the belief that
Mr. Pleasant will be the democratic nom
inee for Governor, and that he will easily
defeat Mr. Parker in the general election.
The article, in particular, gives very iogl-
cal report Of the contest, and the conclus-
ions drawn are based upon Information
turned in by representatives Of the lines
Picayune who have visited all parts Oh the
State for the purpose Of ascertalnlnG the
Ire!ative strength of the several candidates.
The facts supplied and the conclusions
idrawn therefore coincide with the opinion
Of most politicians who have given the cam
Daign close attention.
The belief held by Mr.. Walker is Verl
fed by the conditions in this section Of tn
state, and we have no reason to doubt tn
accuracy Of the calculations made concern
inc other portions Of the State. Mr.. Wal
ker calls attention to the dizziness o
the campaign and the lack Of interest Il
it; bat the fact is the voters long ago &c
ternlined that Mr.. Peasants was the mos
available candidate, hence they have con
sdered the issue closed. MIR. Walker
forecast is impartial, and is, therefore, 0
value in forming a conclusion as to th
result Ct the primary January 18th.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
Vote for BOEey.

The Journal notices, with pleasure, the
reports from all sections OF the State the
favorable consideration be given to the can
didacy of Hon. R. X. Boney, candidate for
Commissioner Of Agriculture.
Mr.. Boney has never been a politician,
and we are not prepared to say whether on
not he will measure up in that role, tut we
do say, with emphasis, that if elected to the
Office the Department of Agriculture viii
have an honest, capable head-one who has
had practical experience as a farmer, anC
one who has devoted much time to the solu
ton of agricultural problems.
\ We trust That political consideration
Twill be laid aside in Mr.. BOney's case, an(
that his record as a progressive farmer vii
secure the majority that he merits.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
:" = 81. .
. - ~ aSs

Washington .. c. De-. -, 1919.
] have for diS.ritu,inG,saiaon2
the. farmers CT the Eth Congress
ional District a limited number oi
small packages Of SUDAN grass sec@;;
Kansas grown alf2lf2 sci; =oybaan+;;
cowpaas; and improved cotton seed.
These are for experiments. purposes
the results TO be reported 90 The
Department Of Agriculture.
shall be glad to have at once
applications from hose who desire
to make these experiments and re-
port results. Please rame definitely
the kind Of seei desired, limiting
your request to two varieties.
Full instructions for planting
and reporting results will be Sent
by the Department with each pac%-
age Of seed.
RILEY }. WILSON.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
z Seif=EviHcTt Fact.

1t is matter Of political homer to'all
who participate in the Democratic pri-
mary of January 25th to support the
nominee for governor, whether it be
Pleasant Or Barrett. If it were other
wise it would be useless to hold pri-
mary, which is, after all, an expression
of the will OF the majority and the best
method yet devised to ascertain the
majority's will. The primary is for
Democrats, not Republicans and Bull
Hoosers. A primary simply takes the
place Of convention, and Republicans
and Teddys would not think Of attend
ing Democratic convention and voting,
nor would a Democrat vote IN a Bull
Moose or Republican convention. And
remember this, in the general election
in April the people will elect Democrat
Peasants and not Republican Parker, =
Rayne Tribune.
The Tribune expresses what would al
pear to be self-evident fact, but there a.
a few voters left who think it fair to vor
January 18th with the Democrats and
April vote for Parker.
1t will do no harm to again call voter
attention to the subject in order that tht
may spot and remember the persons WI
vote in. this manner.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
Sheriff Sale
State o. Louisiana. Parish o. Madison,
Nintf. Judicial District Court
John G.. Saedd
VS.. No. 1857
J. 4. Jones.

Rv virtue Of Writ oi Seizure arc
cali 10 ne directed frl II tap Honorable
Ninth Judicial District Curt for ne ,.2r-
ish of Madison atortsaii. in the above er-
titled cause, viii proceed to sell, IL "a
lie auction. at the priHcIpa. ir11t Goof "i
the Court House il the town oG T&'lulah,
in Madison parish, Louisiana. OF the thiri
SailriaY, the 18Th Gay OF JdalaTj.
A. D., 1916. between the hours p-c-
strihed By law. al the right, tile and
interest IF :. 4. Jones III snu to the
following described OrhpertY, to-;7ll:
The following properly situated IA
Madison parish, j.ouitiaEa:
FIRST: Tho huon pla1t2t:cn Ger
sisting Of the southeast qua~,cr o. Sc
! ton thirty-one, all Of section thirty
two. the west half CI section th:-ty-ilvc.
/ the north half Of section thlrtys-&. tA1
northeast quarter Of the nor'h-e:-a
olaricr Of section tnirty-acTcn = ID IN"
! cast ha'f Of southeast quarter Il So
ton thirty.rine, less 1893 >c-"f odd
bv e. ". Mason to ". b. @r:dctt,
I ,ma,,ircr the acreage 4 slid tact -
forrlccn hyrdraG ;.ad yignty-one ar
55- luO acres more or 10 s.
SELJND. ilt -. H.f'St'' ''i-'.- ' w. .'
composed q sections (E@a'y-ailHr
twcnty-nino and thir.y-ISrec IA" CO...
taining thirteen hunured ard 'h"tF
eight sad ji-lGJ acres, th.ro beng DC
dGctc,i rom the or 10. Grtc"g' %.
thirteen nundrc.: anu a@,y-IiEht aa'
Gi-j..A Ii" iirt" icr- sup '.H - a., 3;
. Ca.ncy.son 10 Bonly "a -" - m
hall Avre trip e>.c-a"g.' - H.. don.
: G.. I:adiord t. 4. +. and }. &. t,~gr1
making srii above QUaa-i,y Il IS
ecrss. t3gethe- with I'll ,.a1 >..a,.'..
the risnls, privileges @na -, l'j.itsH
ances Ge,orGing taec>,o; All. Il, 'niov'
ingpropcrty attached to sid r.an's
tons: IS raui.,, ) n'aC.nS, z ica1es..
= road crater one lot ii f-rr0iag in'"!"
mert:, seized in the Aborc slit.
Terms II Sale: Cash Wiz 'Jt :,
A. !. SEWER, j.,
Sheriff Madison PARISH, -
SneriE's Office. Tallalah, la
} December Isl, 1910.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
SyJJEGS:IA NOTICE.

Strife If Lor.:siara,
!',,i So oi Madison.
zen District Court.
Succession Of, Tan,csJ D3cdas, deceased.
Whereas, Ga-ret 1. DLnGas has
presented 20 sad Court, pr"vIng for
he Executor Of aaid Succession;
Now, therefor, al persons are re-
CURED to show causc, if INV they have,
within ten days from the date hereof.
why the prayer Of the petitioner should
not b. granted.
Vitness. TIE Hon. =. X. Ransdel,
Iudga f sad Court, and tae official
seal thereof. ,his lTth day Of Dec, 1915.
JOHN =. YERGkR Clerk.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
CHRISTIAN SCIENCE.

Services every Sunday, II a, n. at
the residence of Mr.. W. + COZ
ThhRP.
The public is cordially invited to at
tend
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15

ro- .ueD-ue-ieH Il .,ur e: -, D..
a2.f.r tk5n Ch2r2nerlaiyl -"
~ i I'D sec now Gsics-y i
~. =. sale n g.. I4<-.1.-,.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
CHURCH DIRECTORY
FIRST BAPTIST

PEV. y ". FINCH. 2a tor.
DR.. 6. ". GAINES, Superintendent.
DIVINE worship. second and loGrth
Sundays II ii n. anG Up. m.
Sunday School, every Sunday at 10 a
N.
Md-week prayer meeting, every
" ednesday at I p.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15

constipation Is the cau.a Of many a!Irlen''
md disorders that make life n..se->h.e
fake Chamberlain Stomach and Live:
Tablets, k sr your bowels regular ana yca
will avoid these diseases Fox sale o. Il
isste.1 ---------
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
NC2 q. NE

-, furniture and household goods
th.t / ~ il ny present residence
.o- C4Git HNhT.
MNS. >. KtVTF&hi%N,
,ota-?-c E.iiU.>h, Ia.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15
Trinity EPISCOPAL

REV. ROBERTS ?. JOHNSON, Pastor
Services. first Sunday at II i. m.
no regular appointment foo the fifth
Sunday.
Sunday School. ever Sunday, 10 a. n.
The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1916-01-15

A ninety-four million dollar trust COM
pany has entered the Shreveport field and
will make loans on real estate