Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-01-25
,ooO Business Men to Boom
City at "Ad" Con-
vention Here
WILL SHOW GREATNESS
voot Industries to Be Pointed
out-"Associates Of Poor
Richard" Now Sought
for Work

~. convincing the 10000 or more dele
w. ,vho will attend the convention oi
" Associated Advertising Clubs of the
\ ,,s,ld in this city next juno that Phlla-
,snbia is not only the worlds great
.arlrshop, but the most hustling munich
.,nty in the United States.
:. otber words, these 1000 business men
N eerve as n monster booster squad
~ Philadelphia. Their mission will be
, ,.uake a booster out of every one of the
.ao visltIng advertising men so that the
.,o,v Of Philadelphias Industrial great
W. NAV be carried to every corner of
~ civilized world.
rio qroat booster committee will be
.,nscially commissioned to see that the
-ard "slov" is forever separated from
pSiiadelphia In the minds of the visitors.
~ boosters will take 1t upon themselves
!. rrove to the entire satisfaction of the
g,itors that Philadelphia is humminE
.oro surely and swiftly along the high
az of progress than any other city in
he world.
they will show that Philadelphia is set
.inc the pace for other cities in the United
saies in the matter of public improve
,snts and commercial progress.
WILL SHOW VISITORS ABOUT.
these 1000 business men will begin on
ne opening day of the convention to
rnfold the Industrial greatness of Phlla-
sanbla They will escort the visitors to
NJ blg textile mills in Kensington, Bald
sin locomotive Works, the Disston Saw
works Cramps shpyards and other bis
,ndustrial enterprises which have gained
phuadelrhia fame at home and abroad.
Ono of the most important functions of
hs bIg booster squad will he to Impress
Snon the delegates the fallacy of bust
rsss houses all over the United States
hsvlnF Philadelphia- made goods in New
york when these same goods can be
boupht in Philadelphia. on this point n
campaign of education will be waged
among the delegates, and it Is believed
nat the movement will result in bring
ur hundreds of buyers to Philadelphia
Who formerly made their purchases in
New York.
The booster squad will have still an
other important mission to perform 1t
viii be up to these 1000 boosters to make
me Philadelphia glad hand" famous the
country over.
The boosters are being enlisted under
The head of Associates Of Poor Richard
twenty teams of 10 men each are scourinN
The city for volunteers to the booster
fQllQ ana lTNlIlS Il. IdSCii tllillIllSl
II the Publicity Committee of the Poor
Richard club, announced today that the
required 1000 would be obtained before
the end of the week. Ten of the teams
are In charge of Field Marshal Colonel
Louis j. Kolb and Captain Frederic.
Jones the other 10 teams are under Field
Marshal Thomas Martindale and Captain
J. B. Etinge.
An intense rivalry has developed be-
tween the two-team factions in the race
itf Associates of Poor Richard"
EXPLAINS BOOSTERS MISSION.
In explaining the mission of the AS
Ociates of Poor Richard Mr.. PASCAL
Fad today:
Advertising men are the biggest
boosters in the world, and we want to
give them an opportunity to talk about
Philadelphia for the rest of their lives
after they visit Philadelphia next June.
We want to open their eyes wide and
fairly stun them with the commercial
greatness of this city.
1T is our intention to yank the lid
completely off and let them glimpse the
wonderful machinery and organization
which Is supply,> the needs of humanity |
y the four corners of the earth.
The average westerner has never
heard of Kcnsington, Frankford or |
Aanayunk, but after next June he is |
gong to know all about those places |
hrough the medium of the advertising |
man
The Associates of Poor Richard are |
iseded to aid the visitors in peeping
n'o the worlds greatest workshop. |
nose delegates are going to be shown |
,hat Philadelphia is doing in the tex
ne woolen, silk, locomotive and ship |
nuustries, and they are going to be |
i9perly impressed as to Philadel-
mas Importance as a publishing CEN
Ihe Associates of Poor Richard are
vhs 70 prove that the word Slow is a
uel When attached to Philadelphia. We
~ I, gong TO demonstrate that Philadel-
ountry.
me delegates will see what we have,
10y VIII learn what we make. They will
na out that Philadelphia is the nations
! 1s'Sry Tor quality goods. Then they will
nome and talk about us-they will
's psead the gospel of Philadelphia as a
rodueer
me Associates of Poor Richard will
s.huued to all privileges of tho con
suuoh Just the same as the delegates
no come from San Francisco, Hawaii,
ork u +'e"
BIG MEN COMING.
big men attend these conventions big
sslled men, big idealed men, men who
~ already arrived but want to 20 fur
1. ,v...iV sha do more, There are publishers,
- using men, bankers, heads of busi-
~ ~ department store directors, big city
ls, ls'nss, manufacturers, job printers and
NJ hohs the crowd, every business man
:, peeomes one of the Associates of
n ,naehard, is sure to find people who
= interest him and who Will be glad
swap Ideas with him.
t1sary two days of the convention will
srsns.ed TO small gatherings OF meG
~ .ep IN some one division OF sales
'sra ~ aoNertising. Somewhere on the
4 Az me Associate of Poor Richard"
h h meeting that will fit him. He
etinae an opportunity to go to that
ssalts ana rub elbows with similarly |
country.
ahsre are two reasons why PhiIa-
60 business men should join the
sssf movement-to help their business
NJ n enq to help their city,
~ nssd the personality OF every wide
~ business man in the city to make
"a Vuf 10000 visitors carry home pro-
u a.Hp essions of the commercial inn
OF Philadelphia"