South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-05-04
HALF MILLION IN
AUTOS SHOWN
Great Procession of Cars Fea-
lures Opening of First
Show in City.

Upwards 10 half a million dollars
worth OF automobile rolling stock.
represented in some Of the most ex-
renslvs and most widely known We
hicles OF pleasure and service on the
market today, passed I'm review in
South Bend and Mishawaka Wednes-
day afternoon as the first event in
the program for the two cities four
day automobile and accessory show.
Two hundred automobiles, form
ing a line nearly two miles long,
followed a Ford touring car carry
ing Chief OF Police Willard J.. Kerr
of South Bend and Chief Kfieter OF
Mishawaka. from the north pump
ing station on Michigan ST.. south
10 Broadway. and from Michigan
81. over all the principal streets in
south Bend and Mishawaka. Two
hands. ElbeIs Of this city and the
Ball Bands OF Mishawaka, played
during the parade, which lasted over
three hours.
Parade Again Saturday.
South Bends initial automobile
show OF any consequence was open
ed with the parade of Wednesday
afternoon Again Saturday after
noon the machines will form in line
and traverse practically the same
territory as the big event OF the ex-
hibiuOu's closing day. Today Fri
day and Saturday the show will be
On i'm the various garages in the two
cities Considering the expense rep
resented in the cars themselves. and
adding 10 this expense the cost Of
equipment. special demonstrating
displays and special aid and ad-
veFtising, the show here represents
upwards 10 a million dollars.
Handicapped in their inability to
ind in either South Bend or A1ish-
awake building large enough 10
accommodate a tenth OF the COM
panies desiring space for an ex-
hibition. officers Of the recently or
r~Oized South Bend and Mishawaka
Auto Trade association are doing
remarkably well considering wit.
individual displays and exhibits in
the various garages and show rooms.
The method of advertising the
show. which was given its first wide
publicity i'm The News-Times' special
section of Sunday the first Of its
kind ever attempted here. has in
terested a large number Of people
II the show Attendance marks are
hard 10 get. owing 90 the wide To-
cality covered by show rooms. but
a spirit of optimism was prevalent
among dealers and agents Wednes-
day night
Movie Man Gets Pictures.
As the machines followed the
scheduled course Wednesday after
noon. a representative of the Pathe
weekly news caught various sections
from The News-Tines press car. n
franklin Six. which covered care
fully the line of march throughout
the afternoon These pictures which
the Pathe PHOTOGRAPHER secured will
be shown over the country.
SPECIAL officers from the police de
partment we're detailed 10 the traffic
points throu yhout the city. and with
the careful signaling Of drivers and
close application to the business at
hand. not an accident marreG the
day Prior TO the parade. a Ford
car caught fire near Foot ST.. on
Michigan. and the central depart
Gnents were called Little damage
was done.
Each machine bore a pennant on
which was inscribed the name. and
as near as possible the, cars were
grouped The Ford and Studebaker
companies made the largest show
ing.
Show Rooms Opened.
During the late afternoon and
evening. the show rooms were open
I'd 20 the public. Novel displays
greeted observers who visited the
various garages. At the Franklin
headquarters. 1913 y. Main ST.. Spen-
Ger q. Crane of the Franklin COM
pany gave Commute talk on the
principles OF construction Of the car
before Interested motorists. These
talks Will Doe given afternoon and
evening during the remainder of the
week. The talks are given between
S.aO and o'clock i'm the afternoon
and from s To 10 in the evening.
Mr. Crane illustrates his talks with
stock car. which has been stripped
tor the occasion. The process of
eliminating parts I'm order 90 tighten
the ear is shown in a display OF
eliminated parts The show room
has been attractivcly decorated with
flags and bunting a 1916 model
touring car occupies the display
floor.
Big Crowds see Parade.
Large crowds thronged Michigan
81 for the parade Wednesday. and
as the cars disbauded many toured
the respective garage districts to see
the displays The city-wide feature
of the parade made it possible for
people 10 view the vast array OF
cars without leaving their homes.