Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-24

Pretty women intellectual.loolSing
women and women of all American types
1000 of them-began coming into Phladel.
phia today from every part of the country.
Many OF them are the wives of Admen but
some are Adwomen who earn their living
in the advertising business. They are com
ing to Philadelphia to CLEAN inspiration and
ideas from the greatest of Ad conventions.
These Adwomen are very resourceful
types of femininity, and they are determined
to get the most out of their Philadelphia
trip. They are going to see everything
worth seeing in this section before they
pack their grips and return home
The Poor Richard Club has arranged
special entertainment program for the
women folk. Mrs. Rowe Stewart is In
charge of this program. In describing what
Is doing to do done for the visiting women,
Mrs. Stewart said today:
Monday the first formal gathering sched-
uled for women Is a reception given by the
Philadelphia women to all visiting women
at the Bellevue-Stratford at 1890 n. m.
This is planned so we may all get ac-
quainted and so that the visitors may meet
the wives of the dlgntaries of the con-
vention. Just before noon we will go to
the University of Pennsylvania. where we
will have luncheon with the men and get
In the group picture that is to be taken
on the steps OF Houston Hall at noon.
Monday afternoon we will attend the
business session, or have time to wander
through the museum of the University of
Pennsylvania, wherein are wonderful colec-
tions of old laccs, old china, vases made
thousands of years ago. tapestries. rugs
Indian relics, musical Instruments and
coins.
Tuesday the special entertainment for
the women includes trips to various depart
ment stores, luncheons, fashion shows, etc.
mot formal hard and fast itinerary, but
just visiting around through the stores, as
each woman feels inclined In the afternoon
we will go down to the navy yard and at
tend a tea given by the wives of officers
stationed at League Island.
"wednesday we will be the guests of the
Curtis Publishing Company and will see the
great building wherein is printed the
Ladies Home Journal. About the middle of
the afternoon we will motor out to Mr..
Curtis country place at Wyncote, where
we will be entertained at tea. Following
this, some of us at least will go to Willow
Grove Park to join the men.
Thursday we will go to Valley Forge on
= special train.
Visitors are TO understand that they are
TO be aided in doing anything they want to
do. Philadelphia is not lacking in points
of historic and natural interest Surely
every woman will want to see our Betsy
Rosa House. and there are many other
points of interest our visitors will have
time to see. We have our plans for these
special entertainments, but they Will not be
allowed to interfere with your having
good time in the way you want to have 1t.
We are yours to command"
One of the divisions of the convention will
be conducted solely by advertising women
1t will be officially termed the conference
of advertising women and will be held Tues
day afternoon in Room 10 of College Hail.
University OF Pennsylvania The chairman
will be Miss ]. ]. Martin, advertising man.
ager OF Sperry & Hutchinson, New York
Speakers will include Mrs Christian Fred
erick. of New York. whose topic will be,
''The Woman Who Buyss and Advertising
Women; Mrs. n. Il, Tomlinson, of the
Drygoods Economist. New York on the
topics. "Women's Appeal to Women" and
Miss Ida Clark. of Scott & Bovine, Bloom
field. ~ J.. on the topic Intuition and Tact
I'm Space Buying"