Mexico weekly ledger., 1916-10-12
NEW USE FOR BREWERY
N COLORADO STATE


@NNN AAAA aa@AAsN
On the mezzanine floor Of Grand
Central Palace there is a booth in the
chemical exhibition which contains
a small, but strangely assorted array
of chemical products,
They are from a brewery that went
ldry.
Only a short time ago this brewery
was producing beer like any other well
kept and contented brewery. Then
something happened to It at a state
election and it lost its vocation.
After a short period Of depression it
turned and directly or yicariously -
began turning out matted milk and
high class chemical porcelain, and, &C
cording to its hacker and even less
projudieed critics, It Is doing all Of
these things in an excellent fashion.
Built Up a Brewery.
The brewery was started by a young
German named AdolPh Coors. he
came TO this country 10 the early 70s
and went West and built his home.
He had learned the brewing trade in
Germany, and after some years Of
hard work he was allie to set up n
tiny brewery Of his own in Golden,
Colorado.
Just about the time that the elder
.Coors was pianaing {, turn the bust
ness yer to his boys and settle down
to spend the rest of his life in ease
and quiet, a specter began to haunt
the brewery business Its name was
Prohibition. The people of Colorado
went to the polls and turned down
their thumbs on the booze trade, root
and branch. They hit Mr.. Coors' vest
ed interest a lick thai made his brew
cry about as much use to him in Colo
RADIO as a steam yacht.
And one of his boys, after gradu-
ating from Cornell, had spent years in
Germany studying analytical chem
istry with a view of improving on his
fathers beer. That vas all wasted,
too. The younger pair of the three
were also trained in chemistry. And
there they were all fixed up with cap
ital, highly technical training and a
well equipped brewery - and could
not turn a wheel.
From Beer to Clay.
The oldest boy, he of the intensive
education in brewing, was approached
by a small group of men who had in
vested $4,000 in a little plant to do
something with some clay they had
found about five miles from Coors'
brewery. They needed a chemist and
might need more capital. Adolph, Jr.,
joined them right away.
The clay was kaoIin, richest Of all
in alumina. There was also plenty
Of spar adjacent. People around
there had been making friedrich and
rough products that sell in
manufactured form for n few
dollars a ton.
Young Coors and his friends de-
that porcelain was the stuff
porcelain Of the finest chemical quail
ity. They could make it in Germany
why not in Colorado? 1t was sim
ply a question Of chemistry, hard
and patience. $
Adolph, Jr., started in and worked
like a section hand. His higher
chemical training was not in keramics
but that didn't BOTHER him. His
youngest brother, Herman, Joined,
and they stuck at IL early and late, :
and they got It -- high grade chemical
porcelain that could meet the German
product in the open market on its
merits.
In the meantime, Grover, the Sec
ond son, turned his attention to the '
brewery. Just because a brewery
couldn't make beer was no reason why i
z should loaf, was his contention. He {
began making necessary alterations,
-1rkiHg nights in the laboratory to be i
ready with his formulas when the
plant was ready. l.
And when the brewery had been re- t
formed to his liking he set in to run
matted milk. He pointed out that
market for matted milk was ex- /
actly the size of the earth. 1t was
a question of making the milk
and getting the market, and he set
sail for both.
There are 10Y signs that the brew q
FRY, having learned its new trade. is y,
going to make more money than t
aver did, and the porcelain business is
twenty-five times as much I
Tor one-tenth of the quantity of kao-
in as the old brick business did. The
difference in the price is represented
~ brains and imagination, coupled '
With money and hard work.
And finally, old Mr.. Coors is for !
u