Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1916-12-09
ALL WATERvILLE.
Stores READY
FOR next week

With practically every store in the CITY
OF any consequence entered in the win
dow trimming contest which is to be hell
the last three days of next week, for the
scholarship prizes given by the Interna-
tional Correspondence schools, there has
been a great deal of interest aroused in
how the prizes were to be awarded. The
committee has decided on the following
points as being the mc~. essential: Sell
ing force. so points. AS the primary OBJ
]ect of every window display is to sell
goods this feature should receive the
greatest consideration. BY selling force Is
meant the general effect Of the window
merchandise is presented and explained
by means of show cards etc. Attractive
ness. 20 points. BY this is meant the
power of the display to catch the eye
and stop the passerhy for closer exami-
nation of the merchandise. This object
may be obtained BY means Of the back
ground, or setting or through some strik-
ing demonstration as to the manner in
which the displayed articles are used.
Handling of merchandise, 10 points.
Handling Of merchandise Is an important
factor in bringing out the attractiveness
or usefulness of the articles shown, In
passing upon this feature of the display
the judges will have to determine how the
merchant has arranged and placed his
goods to bring their best points to the
attention Of the observer outside the
window. Workmanship. 10 points. BY
workmanship is meant the neatness with
which the various details of the construc-
ton of the background. special fixtures
and other details of the display are car
ried OFT. Show cards, S points. Every
show window should have a show care. of
some sort and this should be Judged by
its Appropriateness, the neatness with
which 1t is executed. and its value in ex-
planning or describing the goods on dis
play. Cleanliness, points. Every dis
play window should be Immediately
clean. inside and out. This makes 100
points hut a. number Of other features
may re taken into consideration by the,
Judges If they see ft for example. light
ing, shades or valancies, floor coverings,
etc.
The committee which has the matter IN
charge has arranged for the band to give
short concert on Main street at the
opening. also to go to the North End
where a number Of stores are entered and
to play there and then to GO to the Plains
where the music will be given at the cor
ner Of Gray and Water streets. Other
features which will occur will be In the
nature Of a surprise and at least one that
has been planned will be we'll worth com
ing down street to see. even If there was
not going to be the finest window display
ever.
The way the merchants have taken hold
Of the matter has been a surprise 70 tno
ofYicials Of the Correspondence scnoois
who would hardly believe that every "ef
chant, practically, in the city had slsneu
UP to enter without any special WORK W
ing done by the members of the com"ii.-
tee or the representative of the scnoo.S
here who was ready to go out anu "N
to get the merchants In.
Everyone is delighted with the way ~
matter is progressing and there seems :.
be no reason why it will not be the sloa
feature of the week. There Is nafuAs
person but what is appealed to be . M
window and every one who comes
Waterville on Friday and SATURDAY
next week will have a chance 10 -
some Of the finest windows that ~,
ever shown in the State Of Maine.
not 8 ons window here and ano'"'A