The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1916-02-19
ADS A BIC FACTOR
Newspapers Important to Adj
vance Extension Schools.
Normal Director Tells Value of
Good Publicity.
.SALSER SPEAKS IN DETROIT
Kansan Tells Educators of Ex-
tension Service Work.
Normal School News of Inter-
est to the State.

Detroit. Mich, Feb. 1e.-One of the
largest opportunities for the expansion
of extension service in the normal
schools of the United States lies in
larger use of advertising according to
Carl w. Salser, director of extension
of the Kansas State Normal school,
who spoke in this city before the ex-
tension conference under the auspices
of the National Education association.
He pointed out that the result OBJ
tanned by any normal school from
reasonable financial outlay for adver-
Using in newspapers and other pub
locations is more than justified.
DO what you will in normal
schools. but do not forget to CO.
operate with the newspapers In every
possible and legitimate way, MI
every good move in education and you
cannot for one moment afford to
neglect or evade or disregard them
Mr.. SaIser, who spoke on Extension
Work in Normal Schools" asserted
that too few normal schools realize
that this is a day of publicity and that
no extension department is complete
without it's publicity department
1.-The real news of the school is of
interest to the state" he continued
TT should be furnishd, and neWsa-
pers are glad to get it. Real news about
a school, never framed up or sensa-
tional, should not be allowed to go to
waste The people of a state give
money to their institutions in proper
ton to the service rendered, at least
that is the theory. There is no other
means than the newspapers by which
all the people of the state may learn
what their normal school is doing
Such a school ought to be doing some
thing every day and the people ought
to know. about it Normal schools
should advertise more. A reasonable
financial outlay for advertising by any
normal school is more than justified.
The daily and weekly press of the state
easily may be furnished with news of
the school, which has been collected
and edited by some one especially ap-
pointed to that work. Much OF the
collecting and writing of news OF the
school may be done well by students.
The final release and distribution of
course must be in the hands of some
one in authority"
Need Variety Of Clubs.
An educational institution may OBJ
tain publicity through its research
work, glee clubs, concert companies
lyceum courses, public school weeks
and other special activities which
bring the school into personal touch
with the committees of the state. Mr..
Salser suggested.
Speaking on the Held for extension
work in normal schools he asserted
that such institutions have the very
best field in which to carry on work
by mail" 1t has to DEAL it was pointed
out, with those who are teaching and
those who expect to teach and is an
effectiVeway of demonstrating that our
institutions are something more than
mere certificate factories and sources
of pure theory"
Teachers know how to study" he
said They have a certificate or some
definiter end in view, and they are
more apt to see the thing through
when they make beginning.
Follow Pupils Closely.
Normal schools should not be salts
fed to take merely what comes in the
way of students, Mr.. Salzer said one
of the features "of a systematic, eff
fective extension organization is the
proper solicitation of high class stu
dents" Another necessary adjunct
suggested was a bureau of appoint
ments which follows a student after
the completion of his course and
which assists him in obtaining posi-
tionE.
ANY policy that does not follow a
e. ident longer than to see him in his
first position Is ruinous." he contin-
ued mo normal school can afford it.
Every normal school should follow
carefully the work of its graduates,
year after year, and when the APP
prevail of such an institution is placed
on the work of a teacher it ought to
be respected in every corner of the
state and outside, as far as the in
fiuence of the school extends"
Concluding, Mr.. Salser pointed out
that in his opinion extension work is
necessary to the success of a normal
school.
"A normal school can no more af-
| ford to neglect extension work be-
cause of lack of money than a bust
ness house can afford to devote none
of its income to advertising" he said
Both are in the process of being
slowly exte1minated by their competi-