Omaha daily bee., 1916-09-10
EAR PLAYS PART IN
BUYING OF CARS
salesmen's Argument Is Not
Only Thing to Listen to in
Selecting Automobile.
MEANING OF VITAL SOUNDS

Into every act of buying there en-
tiers one of the five senses. We pur-
chase articles through seeing, feeling
and tasting, but very few of US realize
that hearing plays a very prominent
part in the purchase of motor car.
Nevertheless, purchasing motor car
through sound is not a novel idea,
neither is it new one, because every
salesman unconsciously advocates it,
according to A. c. Fash, who writes
on the subject in Motor Print. At
some point in his argument he will
emphasize that the absence OF noise,
due to the smoothness of operation,
should be considered.
Purchasing by this method, OF
course, necessitates the knowledge
that the engine with low musical
purr means power and the ability to
do work without effort. This also
applies to an electric car where the
sound OF a motor is changed to a
eroan When IL - NOT OF = capacity "
care LOT the Work required.
Tests OF Solidity.
ANY one who contemplates the pur-
chase OF motor car should know that
there are two vital sounds which de-
termine the solidity OF the car or its
lack of It. Where the body of car
4 d L ~ al All.
err" to use an expressive current
phrase, the slamming Of door will
emit a hollow sound which advises
him with an ear attuned to vibrations
of the quality OF the car, and says to
him in so many words, This is a
cheaply-built body" But the truth OF
the foregoing manifests itself when
one slams the door Of well-built car.
Then there is the sound of solidity
and stability which cannot be mistak-
en ana me listener Ieailzes .nat nsre
IS poay sos Guy correet IN oesish
out 'anitless U eons.luclion.
II IS NOT a sdi,lieult mat,er ior .
man with knowiedge OF vaines 70 DC
Diind-foided and merely by inc SOUND
emitted by the siamming OF the aoor
to describe the worth OF the product;
The "tinfiy nose IS characteristic OF
those cars IN which no consideration
has been paid to the making OF them
sound proof.
The body of closed car is compar-
able to the sounding board OF mt
steal instrument. Owing to the fact
that it has six sides and is fastened
rigidiy to the chassis every sound is
transmitted to the passengers. If the
car has been built correctly the COM
bination of every little, minute sound
is a pleasing, low, purring, solid hum.
If, on the contrary, the car has been
cheaply manufactured this sound is
missing and one hears in its place the
Irritating. rasping noise which tears
the nerves.
-. /. r...,.
e..s
Every gooa gar puiider Is PROUD OF
the body on ms chassis. he points
to u with pride because the absence
OF noise denotes the many struggles
70 overcome difficulties and u adver..
uses the construction that under All
conditions VIII stand up ana give
thorough satisfaction. The maris..
facturer OF a high-grade body VIII
never object to the sianniriIng Of a
eqoor on MS car whereas the maker
o. z cheap car IS exceedingly careful
OF me way ms door IS closed.
BODY building IS an art and one
winch can be learned only from ex.
perience, because IN this day OF rapid
transit ny motor car many things
nave arisen 70 make 1t difficult 70
manufacture a quiet car, Things wnicn
IN Gays gone by would nave never
troubled the makers
There IS one concern, and doubtless
TINS IS characteristic OF great many,
wn'ch IN testing Us motor runs rs
bearings at twice the capacity which
tncy are supposed 10 run ana a
stethoscopic Arrangement IS USED IN
oraef % dctect al winch 40 not meet
the niRH requirements.
4