American Fork citizen. [volume] (American Fork, Utah) 1912-1979, 1916-07-29

plan, SO well considered, so carefully
planned. so crafty laid out, was an
absolute fizzle.
Why? It was the perversitv of the
newspaper editor He would not be
bought, he would not be bribed, he
would not be caioled or threatened.
IN reading the preceding letter you
have noted the bunk" and the jolly
rug followed by the appeal to his
business instincts and then the covert
threat about the postal laws Yes, the
plan was well laid.
But who can delye into the soul of
.na man who will spend his days and
nights in running q country newspa-
in communi'v that viii not give
.guate support? Who can fathom
Pho motivcs OF a lan who hustles all
pc time to boost his nome town but
who has difficulty at times in collect
ing he subscriptions to his paper and
Yl, fails 20 obtain more than a grudg-
u pittancc ir advertising from the
merchants in his town?
could not understand t. be.
/ neved that every newspaper editor
would be overjoyed to receive real
money to the amount of many dollara
| each week, merely for printing the
advertising copy and, of course, the
| few paragraphs in the way Of read
ing notices and editorials, which /
thought he would Ike TO have with
| which 10 IT'S paper.
And Wrew! What
| BIO
rom the an.
swers 7 received in response 20 my
courteous invitation to take money
from the mail order houses that the
country editors were wealthy and all
rode in their own automobiles
Indignation, reproach, invective,
wrath, dlsdain.
They did not want the money. They
we're poor but proud. They would
not be bribed. They would not print
the fusome and false boosts which
had forwarded with the contract
to be signed. They would stand by
their home town. They would be loyal
to the community in which they lived.
They would s .cscrye their fealty to
me local merchants. They would stand
by their subscribers and would not
prostitute the columns Of their news
papers to inveigle the people in their
community to send their money to my
mail order house.
ishment yet. To think that the poor.
est paid and hardest worked men in
every community should decline n
good business proposition out of senti.
ment. | couldn't understand It.
And even yet | insist that was the
most chivalrOus act, taken with per.
feet accord by thousands OF men scat
tered al! over the country. that | have
known of. Honest and loyal to their
home communities 7 could not fail to
admire their disinterestedness while
deploring that "A great scheme had
failed of complainant.
What was their rccompense? Did
the merchants In their home towns
spring to the support of those newspa.
pers as a reward for their declna
tion to introduce competition. | don't
know. Asl, the editor.
OF course, this plan falling II was
necessary for my success 10 evolve a
new plan. ! must get into close touch
with the people In the country had
my appropriation OF thousands of dol
lars and more, so ! worked out an,
other plan.
I'm not going to tell you just what
II was, but If YOU will remember that
a few years ago there was great
flock of mail order journals flying all
over the country-probably every read
er of this article has received many
copies, samples and otherwise-you
can guess what became Of thousand,
OF dollars.
Here's something that the business
men in every small city should give q
careful thought 10. Perhaps yor
do not know II. and perhaps you never
heard of II, | give the tale out of ad
miration for good enemy, good ant
a fair fighter There Is nothing il
the story for ,me to be proud OF, be
cause | was the loser
But YOU business men in the small
towns were the gamers II was worti
millions OF dollars to YOU 1t is wortl
millions to YOU every year.
What did the newspaper editor ge
for this service 10 the business mel
OF the community? Ask him.
If he had rendered n similar servic,
for my mail order house he would
have been handed a pocketful OF ad
vertising contracts that would hay,
made his newspaper a very prontabl,
business indeed. It would have beer
worth H.
What did the business men of his
home town do for him after he HAD