Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-01-05
PACIFIC GREAT
TRADE WATERWAY
SAYS TICHENOR
Urges Hawaii to Advertise, and
Do 1t Now; Truth in Adver-
tising," Luncheon Slogan

Advertising Pays, and Truth in
advertising pays better. were the two
slogans that were used at the Ad Club
luncheon today at the Alexander
Young hotel by the Y. N. G.. A. secre-
taries who had charge of the meeting.
Paul Super presided at the meeting
and in his Introductory remarks stated
that the Y. NJ. {. A. had followed out
an advertising policy that had won.
lie stated that the association had
learned the secret of advertising by
experience, and believed in it, but first
believed in truth In advertising.
Affairs of today are centered
around the Pacific ocean, said John
5. Tichenor, secretary of the army
and navy department of the Y. NJ C.
A.. who was called upon to make a
few remarks. "
Years ago the affairs of the world
were confined TO the Mediterranean.
and later. up to 30 years ago, business
was first in the North Atlantic he
said, but am satisfied after my trip
TO the Orient that the Pacific is the
great commercial waterway of the
world at the present and now is the
time for Honolulu and Hawaii toad
yertise.
First you must have something to
advertise, and you must have some
place for the advertising to settle.
Years ago Honolulu did not advertise,
because there was no necessity, but to-
day when the great business of the
world is on the Pacific, Hawaii should
take advantage of the opportunities
that are presented. I'LL.
i hope that Honolulu can do some
thing for the soldier We have had
experience in handling the enlisted
men and know how to do it, 1t re-
quires $500 a year to establish an
association. and would like to see
the plan adopted. 1t will mean S10,-
600 outlay for the 25th Infantry SOL
diers, and Perhaps $4,000 for an as
sociation in Honolulu for the men.
All Depends On Right Man.
What you need most in association
work for the soldier is a man with a
personality. Buildings and other fea-
lures VIII come later, but in all my
talks on the subject in your city
have found that the first question ask
ed is, Where is the man to handle it?'
We can furnish man and when /
return to New York will make my
decision for man who knows If the
people of Honolulu will agree to sup
port the movement"
The Y. NJ. c. A. secretaries made a
novel entrance at the luncheon today.
President w. r. Harrington had just
finished statement that the Y. NJ. c.
A. men were late, when out of the
kitchen came nine men carrying ban
ners with the slogan 100 Men in 100
Minutes. Join on the 5th" printed
on them.
Glenn E. Jackson was the first
speaker ON the Y. NJ. c. A. program,
and the physical director, emphasized
open dealings with the public in adj
vertising. He stated that the associ.
alton had no secrets, and all the books
of the Y. NJ. c. A. are open to the
public He commented favorably upon
the value of newspaper advertising,
and stated that this policy of display
ads had brought good results to the
association
G. F. Loomis, boys secretary, told
of the advantages of outdoor adver-
Using, which included street boards
and signs. Jay A. Urice, educational
secretary, explained the system of
form letters, booklets and other novel
ideas in advertising that reach men,
in direct way. S. w. Robley, extern
sion secretary, urged the adoption of a
well kept plant, which followed out
the ideas of the, association.
Show Man Where to Get Wife.
eff man wants wife, we send him
across the street to the Y. W. G. A."
said Rolla K. Thomas, an authority
on the subject, in his Advertising talk.
I'VE are there to serve, and when 4
man asks for something it is our duty
to get it for him if we can. Good
service is one of the best advantages
in an advertising campaign" con-
cluded Mr.. Thomas.
A. E. Larimer told of the work in
lining up prospects for the association
and stated that campaign of adyer-
Using must continue to get results.
Mr.. Larimer stated that the campaign
today for 100 members was one form
of the progressive campaigns that had
greatly increased the membership.
Paul Super, general secretary, said
that he believed in advertising truth
fully. Advertise hay as hay, and you
will get results, was the policy that
he outlined. Mr.. Super stated that the
Y. NJ. C. A. had been successful in the
because they had lived up
to the policies that they had incorpo
rated into their advertising.
Mrs. Tackabury pleased the mem
bers of the club with two vocal solos
by Miss Edith Garfield.