El Paso herald. (El Paso, Tex.) 1901-1931, 1916-10-07
Farm Congress Best Advertising;
Thirty States To Be Represented
Amount
Has Been sribut
Chairman the Board Of Governors International Farm Congress

ter. every post card and other piece
Z Of postmarked mail that leaves the Il
} Paso pOstOffice, carries a special i'm
print, showing that the International
Farm congress and Soil Products ex-
position are TO be held here Ten
thousand copies of the monthly con-
gress magazine are printed in and
I mailed from I'll PasO 20 members and
| interested people in every state. and in
/ foreign countries. Every copy OF this
Z magazine is messenger for FL PasO-
Z Fifteen thousand Of the general prem
: ium list. and many thousands OF the
! special premium lists. all printed in Fl
: PasO. have been sent to farmers, stock
men and others IN many states Each
; Of these carries the name Of FL Paso,
and is boost for Fl PaSo- hundreds
} of thousands Of other pieces OF litera-
/ ture, and many thousands Of personal
! letters. have gone and are going out
/ OF the congress offices in FL Paso, all
, calling attention to the congress or eX-
position. and urging people TO come 10
, Fl PasO TO attend them, or TO bring or
send exhibits
Articles Spread Broadcast.
Special articles by the dozen have
gone out Of the international Farm
congress Offices each one the right
kind of a harbinger for Il Paso. and
these articles have been printed in
literally hundreds OF newspapers and
class publications. One entire page
OF carefully prepared and illustrated
. articles appeared almost simultan-
eously in over 300 selected newspapers.
. This publicity campaign is right now
at its height, and viii continue to the
close Of the exposition Ny work OF
securing national, state and other col
lective exhibits, and in looking after
legislative and organization work the
past year, has taken me repeatedly TO
( Washington and New York, and into
many cities
Defends FL Paso.
7 know that FL Paso has received
much publicity of an undesirable char
acter. She has been falsely represented
{ as a hOtbed Of international intrigue,
plot and violence The edict has gone
I forth even from the national admins
tration itself, and it has been stated
in the halls OF congress that her citi-
zens are not to be believed, and their
Just appeals for protection and con-
sideraton have been openly charged 10
selfish and unworthy motives. Charges
and insinuations to this effect have
appeared repeatedly in publications OF
. large general circulation I want to
clam credit right now for having ar
all times and places cOmbated these
untrue and unwarranted charges, and
our entire organization has uniformly
proclaimed FL PasO for just what she
is-a city of schools, churches, law en-
: forcement, culture, enlightened prog
ress, and great commercial activity
and prospects. 7 am mentioning this
merely TO show that not only does the
international Farm congress secure an
eEEAGtlLE4 amount OF HuDl4ElLN Tor
FL Psso, but it is OF the right kind.
I in contrast to the wrong kind which
she has been getting.
Cities. like business institutions.
must have publicity in order to grow
and prosper Those which do not set
publicity do not attract investors and
home seekers. and do not grow.
Lending Authorities 10 Speak
3 The congress sessions, which are
open to everybody, afford an oppOr-
tunity for those who are interested in
Z topics related to agriculture. live stock
or various rural problems TO hear the
very best speakers and leading au-
I thOrities in the world on these sub
jects. That this is bound to result
in community Improvement goes with
out saying-if there is anything at all
IN education.
T. While the congress sessions
/ bring in hundreds of delegates from
distance. the Soil Products exposition.
which IS owned and conducted BY the
congress organization. attracts thou
sands and ten Of thousands. Special
trains from points within a days run
viii come in from all directions From
still greater distances people viii come.
fewer IN number, as the distance in
/ creases. II is true, but representative
/ in character.
Choice Products Here.
b. The opportunity given 10 the
. people Of Fl Paso to view the choicest
products Of farm. ranch, factory mine.
many states and countries and at
tractiyely arranged in this matcheless
} exposition, is one not often placed be-
( fore those of any city. Instruction,
entertainment amusement and the
! chance for profitable study will be
I there.
s. The stimulation Of agriculture
( and stock raising in the Il PasO trade
! territory. which Will surely result
/ from the remarkable lessons carried
! by the exhibits at the exposition
/ means greater and more profitable
! production, and a sOunder foundation
/ for FL PasO's future The superior ef-
/ fectiveness of the exhibit method OF
/ carrying facts to the farmer, as com
! pared 10 business or any other known
! method, is so apparent that the last
Z International Soil Products exposition,
I held at Denver in 1915. brought forth
I strong recommendation from the ex-
/ perts in charge of the great United
/ States government exhibit.
Hundreds of Exhibitors.
Z. The number OF exhibitors and
| others who are brought into the city
/ from various distances, in connection
| with the exposition. viii not fall much
! if any short of 5000. None Of these
l men remain less than three weeks.
while some Of them are here several