Norwich bulletin., 1916-08-21

ure rather than something to be dread ed Then there are the waiting rooms and ladies' parlors to add to the pleas ure of the shopping party.
 If one wants to go to the theatre, there are several to choose from, all giving a very interesting and enter taining performance.
 The Finest Lines ObtainabIe. The one-time twice a year trip to the larger city, has been abandoned, for it has been discovered that our Department Stores our MiIIiners and of keeping at home, and have year after year brought to this city the finest line obtainabIe.
 Our Department Stores, Hardware Stores, Wholesale Grocers', Packers, are the largest in Eastern Connecti- cut.
 Those who trade in small towns are at decided disadvantage for there is not enough competition to insure the lowest prices. TranspOrtat ation fla ciIities are oftentimes inferior so mer- chants must add enough to the regU- lar prices to pay for getting the mer- Chandise to their stores; but these disadvantages are eliminated in Nor wich
 Not only are the goods cheaper in Norwich than in the surrounding towns. but the trading stamps given with cash purchases are an added in centtve to buy there. The premiums given for these stamps are many and varied
 Merchants Are Reliable.
 Norwich is the natural trading cen ter for all Eastern Connecticut and Western Rhode Island, not only on account of the accessibility by trolley and steam railway, but because of the reliability of its mercantile establish ments, and the high standard of the merchandise which they carry
 If there were no other reasons than those already enumerated, it would seem that. Norwich occupied a most strategic position as a market place But there is still another, and a more convincing argument why Norwich is better able to serve the merchandise needs of the people living in the ter ritOry under consideration and as it is along the line of economy it should appeal to the trading public. It is a we'll known fact that the price of any commodity is regulated by the cost of the article plus the expense of conducting the business of selling it. In the large cities Of the country, ow- ing to the higher cost of doing bus mess, the percentage which must be added to the first cost of the mer- ChandiSe is greater than it is in a city the size of Norwich. Here rents are low, lighting is cheap, advertising, de- livery and the other expenses of con ducting business are considerably less than in cities like Hartford Worcester, Providence and Boston, and this fact enables Norwich merchants to offer their goods cOrrespOndingIy lower prices.
 It is only fair for the people of any community to patrOniZe the home mar ket as far as pOssible; but those who live in the smaller towns and villages, or out on the farm, find that there are many things which the village store 1aT r chant has not what you want, then you must seek some market that can supply your needS and that is when Norwich, with it's large and varied stocks of merchandise, it's fair and reasonable prices and it's accessibility by trolley, which in our day is the most convenient and economical meth cd of travel, should take it's place as the logical trading center.
 Much Friendly Rivalry.
 There will be much friendly rivalry in window decorating by the store ex- perts in that line who have always proved equal to all that special Oc- casiOns have brought upon them and a stroll along the principal streets with an eye out for the novel window dis plays will be 9 point not to be missed by visitors.
 A Few Facts About Norwich.
 Norwich has 55 miles of city streets
 Norwich has a population of O,OOO
 Norwich has dOllar-and-f fifteen cent gas.
 Norwich has 400 acres of public parks.
 Norwich is a center for Thermos bottles.
 Norwich has church property valued at $1,474, 800.
 Norwich has approximately 555 mer- cantiIe establishments.
 Norwich has an art gallery, art museum and art school.
 Norwich has the second largest savings bank in the State.
 Norwich has a minimum water rate of 40 cents a, thousand feet
 Norwich has as cheap electric power as any city in New England
 Norwich has a daily average water