Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1916-05-10
EASTERN AID MEN
TO VISIT NEBRASKA
Advertising Experts Will Be Shown
Over State as Guests of Pub
fishers Bureau.
TO ARRIVE IN OMAHA JUNE 5

Nebraska is 20 be advertised in a
big way and on plan absolutely
new in the United States, The pub
fishers OF sixteen leading newspapers
and farm publications Of Nebraska
are footing the bill which amounts
to something over $4,000. During
the first week in June twenty-five
OF the most eminent advertising ex-
perts OF New York City Phila-
delphia and Boston will be brought
to Nebraska and taken or trip over
the state in special train for the
purpose OF showing them first-hand
the prosperity Of Nebraska. its Won
derful resources and its tremendous
purchasing power
The guests will leave New York city
Saturday morning, June g. and will arrive
In Omaha Monday morning. Juhe 8, Mon
day Will be spent IN Omaha, and Monday
evening will be devoted 70 the Ak-sar-
Ben initiation, Tuesday morning the
party will leave Omaha In a special train
for four days trip over the state.
Among tho cities TO be visited are Fre-
mont, Norfolk. Columbus. Grand Island,
Kearney. Hastings and Lincoln.
Greatest Trip OF Kind.
The publications comprising the Me-
braaka Publishers Bureau are MS follows;
The Omaha Bee and Twentieth Century
Farmer, tho Nebraska Farm Journal the
Lincoln Daily Star. the Norfolk Daily
News. the Deutsch Omaha Tribune, the
Omaha Hospodar, the Hastings Tribune.
tho Fremont Tribune, the Grand Island
Independent, the Koarncy Times the Me-
braskn City News, tho Beatrice Express
and the Columbus Telegram. Never be-
fore have the publishers OF any state
Joined together IN an advertising plan
OF such magnitude as this. and announce
ment Of the Nebraska trip has already
created tremendous impression In adj
yertising and manufacturing circles IN
New York city, Boston and Philadelphia.
Experts In Their Line.
The advertising experts who are COM
ing to Nebraska are The highest paid
advertising men IN the world. Collectively
they place advertising throughout Amer
lea every year amounting TO many mill
lions OF dollars and they are enthusiastic
over this trip because they realize II Will
give them an opportunity sunch ms has
never before been presented TO them by
any state to get first hand information
regarding merchandising conditions and
the general prosperity Of the middle west,
80 vital to them IN their line Of business.
There IL no thought o nthe part Of the
Nebraska publishers Of placing these adj
yertising experts IN any way under obli-
cations 10 tho Nebraska publications..
This IL obvious when II is considered that
many Of the newspapers and farm papers
composing the Nebraska Publishers bu-
reau ere bitter competitors In their yari-
Gus fields One Of the rules already laid
down for the trip is that no publisher
shall In any way show any sort Of litcra-
ture on this trip concerning his own pub
lcation. The whole idea Is TO educate the
easterners as to the state OF Nebraska.
Travel on especial"
The visitors will be brought 10 the
state in al-steel Pullmans and the train
on which they will ride through Nebraska
VIII be an al-steel special train OF the
very highest type Of railroad equipment,
The commercial clubs at the various
towns whore the trains will stop are
expected TO cooperate In making II as
easy as possible for the visitors to get
maximum fund OF information regarding
the trade and agricultural conditions The
New York Times has been invited by the
Nebraska Publishers bureau to send a
representative as a guest Of the publish
ers to cover" the story OF the trip from
day,tc day for his newspaper The ex-
penses Of the party will all be paid by the
Nebraska Publishers bureau from the
moment tho guests leave their homes In
the cast until they erturn.
Nebraska publishers feel that the re-
sources and wealth NJ Nebraska are far
too little appreciated in the east and
have adopted this dramatic and expensive
method to bring the prosperity and mer-
chandising possibilities Of Nebraska to
the attention cf the big mon IN the
advertising world,