The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-06-18
CHALMERS READY
WITH 1917 MODELS
Seven Body Styles on Two
Wheelbases to Round Out
S,4O0 r. P. NJ. Lengths.

FOLLOWING a record seven months bust.
nese in which the entire 1916 p~roduc,io,
was disposed OF the Chalmers Moto,
Company IL among the first OF the b,x
automobile concerns to announce n.w
models for 1917.
When our dealers contracted last No
verber for s22. 900. 900 worth of Chal.
,ners cars we counted upon that figure
As covering a big years production" said
Hugh Chalmers. AT the end OF May,
lust seven months from he time our Six.
10 model Mas announced, our de,lers
rad delivered the s22, 900, 900 worth OF
oars into the hands OF owners. We
have gained not only 79o per cen sales
for the past seven months. but have
sddcd s31 new dealers to our represen-
'stion IN that period.
IN every respect the Chalmers Six.3O
has been the most successful model ever
produced by u company. II has been
i-ven over 1000. 900 miles by owner,
and our service records show "A per.
rentage Of 1921 per cent. perfect. I'm
eponse 10 the demand OF our dealers
ve arc continuing this model with slight
Improvements as a leader IN our 1917
ina We have never made n car 30
GOOD. 80 Il Is only natural that we
rlNuiS oaisA w law osNVV ItNolullOnS Der
minute Chalmers As a basis for our
1917 product"
For the coming season the 1900
~volutions per minute Chalmers will be
produced In two lengths Of wheelbase
a ll5 inch hve passenger car and tour
,ng and closed body styles have been
built, Incorporating tho most advanced
trend Of design.
The seven Passenger Chalmers reflects
ire influence OF foreign design on
American body lines. From the slant
u the hood. on through the tilted wind
shield and double cowl tho car has the
appearance OF an expensive European
creation. Tho extra inches OF wheelbase
insure a tonneau Of full capacity for
i've passengers without crowding the
drivers compartment In any way.
Deep nine inch leather upholstery in
creases the comfort Of passengers on
long tours over country roads and on III
paved city streets. Two leather backed
auxiliary chairs fold into the rear of
The front seats. out Of sight when not
in use. A highly polished black walnut
panel IN the rear cowl brightens the
appearance OF the whole. The front COM
partment is roomy and comfortable The
conventional instrument board has been
superseded by a cluster arrangement Of
'i~ lTlS liltuts NdTTlel III al aluminium
housing convenient 10 the driver.
offered also on the l22 inch wheelbase
for 1917 are three handsome closed car
models, now being shown for the first
line 10 the public. The town car and
limousine embody distinct advances in
design. afofding at the same time
angle room for seven Passengers. The
touring sedan IL one Of the handsomest
all year around types ever mounted on a
Chalmers chassis.
Lady Dun Gordon. more Familiarity
known as Lucille. and famous In New
York. London and Paris AS "A modiste.
has designed the interior trimmings and
upholstery for all Chalmers closed cars
Tor 1917. As a result excellent taste
and the richest of materials have been
combined TO form u series of closed
cars do luxe for milady Of the American
family.
In The Chalmers touring sedan per-
feet driving comfort is afforded at all
seasons of the year. In warm weather
The front and door windows can he
dropped into the body. n still more
breeze Is desired the Windshield can be
dropped and the rear quarter window :
and windo pillars can be- slowed away
IN a special compartment back of TIE
. seats. The replacing OF the win
49, III AE' -" INV " ~ q"
for inclenent weather. can he accom-
pl'shed in a few moments.
The drivers seat H. OF the club chair
type. deeply upholstered. Next to II
nut separated by An aisle is Il folding
chair seat that swings back against the
light side wall when not IN Use. An
auxiliary seat swings GU, from the back
Of che drivers seat II seating capacity
FOR six passengers IL desired.
Tie Chalmers town car has enclosed
seats for five passenger with room for
driver and extra passenger ON front seat,
Here too Lucille has specified the interior
furnishings. including upholsteries, car
rets and silk window hanginCs, When
the two auxiliary seats In the passen-
gsr's compartment are not needed they
odd into the compartment wall o OF
sight. In warm weather the o win
lows may be lowered or adjusted TO any
position by means OF an automatic reg
ulator.
Tho Limousine seats seven passengers
and also has a handsome interior nv