Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1916-12-15
LONG PROFITS IN
BREAKFAST FOODS
Chancellor Avery, Before
Farmers Congress, Takes
Whirl at the H. G. L.
STORY OF LOAF OF BREAD

an certain breakfast foods we get
20 cents worth Of wheat for Is
cents when it is done up in neat
sanitary package and delivered to the
door by the grocers automobile de
livery.
"In certain other breakfast foods
which are also essentially wheat, we
get us cents worth of wheat for
20 cents.
when woman buys wet hominy
delivered at her door she pays for
cents worth of corn when she buys 80
cents worth of hominy."
The foregoing were some Of the
statements made by Chancellor
Samuel Avery of the University Of
Nebraska in his talk Wednesday at
the Hotel Castle to the Nebraska
Farmers congress.
The chancellor is specialized
chemist, besides being chancellor OF
the university, for he studied abroad
many years, and for years was head
of the chemistry department of the
University of Nebraska.
Being a chemist then, he took one
of the ablest and most careful STU
dents in the department of chemistry
at the university and set this student
the task of determining the amount
of grain actually contained in certain
well known breakfast foods, with the
result given above.
Now" said the chancellor, while
| do not advocate that we make our
own breakfast foods by pounding up
grain in primitive methods, ! give
these facts merely to show that in a
pinch, under siege conditions, we
could save grea part of the ex-
pense of our food"
Cause of High Cost.
The speaker refraned from men
tionng brands of breakfast foods, as
he said, 81 do not wish to engage in
controversy which always dis
like"
Chancellor Avery took for his sub
ject, The ( ,ory of Loaf of Bread.
He charged the high cost OF living to
three principal causes, supply, posi-
Bile manipulation, an. the psychology
Of the situation. The psychology he
Illustrated by the TACT that wheat i'm
mediately tumbled in price several
cents when it was flashed through the
world that Germany was coming forth
with peace proposal. He said that
the best thinkers, however, look for a
generally high level Of prices for a
few years unless some pnenCmenally
large crops should be raised. He
added that doubtless the landlord, the
tenant, the miller and the bake: share
in the profit from the increased cost
OF a loaf Of bread. bat he did not &C
cuse any one OF them OF making huge
sprohts.
"Thc miller SAID the chancellor
1T would appear trLm statistics, is
making about the same profit he did
when both wheat and flour were
cheaper" and he asserted the miller
is dong no better now than he could
do III any ono of number OF lines
OF business in which he might engage.
While the chancellor took ;hc posi-
ton that the American baker has
always made much greater profits
than the European baker he said it
did not appear now that the baker IS
greatly prohtng mJCr the present
conditions
The chancellor declared himself in
favor OF definite and standard size
OF the loaf, even if the price had to
rise, for he believed it best to have
t'.e public understand how much it
was getting for its honey all the time.
A memorial resolution was adopted
for the late Isaac Pollard, life mem
Der OF the congress, and the late w $,
De|ano, a former sec ctary