Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1916-02-27
GROW WITH OMAHA
is A FIT SLOGAN
Opinion Expressed by Benson, Who
Sees Evidence Of Prosperity in
Omaha and in Nebraska.

A. slogan. Grow with Growing
omaha" strikes r. r. Benson OF Hast
ings & Hsyden about right
You can drive IN any direction and sec
the appropriateness Of the slogan ex-
pressed In every corner" said Mr.. Ben
son. from the retail district 20 Fair
Acres, and even beyond where a wonder
ful development IL taking place.
There must always be a reason for the
growth OF n city. and Il has occurred TO
me that Omaha and the tributary terri
tory h Just commencing to spend a part
Of its surplus money In improvements
and homebuildings in the city of Omaha.
Cause of the Growth.
What brings about this growth Is best
illustrated by what three friends OF mine
have done IN the mercantile business.
They combined capital twelve years ago
and for ten years they worked hard and
conscientousiy TO establish themselves in
the mercantile business Their business
increased and they were forced to en-
large their quarters and to add addi-
tional help. They were under a tremend-
Gus strain but after ten years Of hard
work their business had grown to such an
extent that they said to each other. let
us at the end Of each year take out 80
much OF the business for our personal
needs; the business IL taking care Of itself
and We are making money each year, 80
that we can afford TO do Il without inn
pairing the finances OF our company.
They each bought a desirable lot and
built a home In location befitting their
social standing and their income. In or
-. 49,
enjoy the fruits OF their labors that t
had taken thom ten years 10 obtain.
This Is also true OF our farming COM
munity. During tho last twenty years
our farmers have paid for their FARMS
stocked them with thoroughbred horses.
cattle and hogs. have accumulated the
most modern and up-to-date machinery
10 do their work. and even own automo-
biles. Many Of them have purchased
land adjoining their original holdings.
have paid fr It. and Is Is now impossible
for them to buy more land because their
neighbor IL in just a. good circumstances
and just as eager 20 purchase land as
they are II the opportunity comes.
Creates n Surplus.
This creates n vast surplus of money
In our country banks. The country banks
place their money with their correspon-
ent In Omaha and IN larger cities. because
they have no use for II in their own COM
munlty. This prosperity in the farming
community causes our farmers to seek
a foreign field for part OF their surplus
money. lie lives well, travels and enjoys
the fruits OF hts labor and accommodations
OF the last twenty years. He oducates his
children and they naturally are inclined
10 move to the city, causing him TO pur-
chase homo IN Omaha. or buy an In
vestment that win pay him from per
cent 10 10 per cent. whereas. he il only
able TO obtain from 3 per cent 10 4 per
cent on time deposits in the country
banks.
"Ail theae conditions have tendency
not only TO make Omaha grow from q
building standpoint. but Il increases oul
population each month. This IL Illus.
trated by the fact that apartment houses
can be filled In the dead OF winter wher
everyone Ia supposed TO be settled.
business H. increasing.
'our wholesale houses. Industries. banks
and business houses are increasing Their
clerical and selling forces. The railroads
are adding new help and from every
anglo there Is an influx OF people 20 ths
city. ami thst Is tho reason we are
srowlng. II Is not because new mer
chandlsc houses are established, we nav,
not Increased In the number OF renta
sttrcs 10 any great extent during tho las
five years. but those who are In business
here have been forced 70 enlarge theii
quarters and increase their selling force
When We say that our farmers ar,
prosperous. we must also add that an,
lerit mate business IN the city u doinl
well and Il Is not because OF the Euro
pcan war. Il u because our surround
inE territory IL accommodating vast SUM
Of money from the products OF the land
Twenty years ago our farmers were Il
debt Today they are independent an,
have everything that II possible for then
10 obtain In modern conveniences.
This Is also true OF our city. II ha
become modernired In every way so tina
when We say Grow with Growing
Omaha Il expresses a wonderful amour
Of truth. Nothing has so appealed L
me as this slogan and II should be use,
by everyone"