El Paso herald. (El Paso, Tex.) 1901-1931, 1916-04-08
THEATER PRICES.

Editpr FL PasO Herald:
WHY is it we are charged such high
prices to see the few shows that come
this way 1t is positively the truth
that we are charged more than double
the price here that they charge in other
and much smaller cities Take for In
stance the picture called the Battle
CRY Of Peace" The universal price for
this picture was IS cents and so cents;
here we were charged one good round
dollar. We are charged 25 cents by
the movie theaters here to see one
moving picture, while everywhere else,
even in Arizona and New Mexico, the
price is 10 cents. and in most Of the
cities they not only show one OF the
Paramount pictures for 10 cents but
several cheaper pictures with it.
have also noticed that some of these
same quarter of a dollar pictures are
shown later in Mexican motion picture
houses for only 10 cents. which is the
universal price. Last night I went 10
see a moving picture which was rather
good but IL positively was not worth
n quarter of a dollar. The house was
about one-third or less filled. II there
is any reasonable reason why we should
be charged more than double the regu-
lar and Acknowledged price. I would
appreciate very much knowing It
An FL Paso Resident
1.-THE Herald cannot say what prices
the Arizona and New Mexico theaters
25 cents, but probably the same cOndi-
tions govern there as govern here in
showing the pictures in the Mexican
theaters. In this instance, the picture
theaters showing first run. pictures
paw much more money for them than
the managers Of the Mexican theaters,
who show them weeks later at the les
ser price. FL PasO is now getting
first run" pictures, or pictures re-
leased on even dates with the larger
mnlaNa
higher. Theaters waiting their turn
for the films get them much cheaper
and can afford TO show them cheaper
However, advertisements OF picture
houses in Arizona papers do not bear
out the statement that they show for
ten cents. The Lion and the Mouse
five reels, is advertised in the
Tombstone Prospector at the Border
land theater. at Is cents and % cents
The Girl and the Game is advertised
by the Royal Theater of Bisbee, in the
Bisbee ore and the Bisbee Review, on
March 4, at Is cents. Honor's Altar"
is advertised in the Douglas Dispatch
Of March 5 by the Columbia theater at
Is cents. The Broadway Theater OF
Tucson, advertises The Old Home
stead" in the Tucson Citizen OF April
at 20 cents 1.-THE Opera House" OF
Tucson advertises in the same paper
showing Of "A Woman's Power" at 20
cents-loges 80 cents. The Herald can
not say what prices prevail univer-
sally in the larger cities for the feature
reels, but II must be remembered that
the population from which 10 draw au-
diences is so many times larger that
cheaper prices can be made and yet
a days receipts would be greater than
in Ell PasO at higher prices. The Her
aid has been looking up some of the
prices charged elsewhere. as adver-
tised in the newspapers, and finds that
the Pavlowa grand opera organization
is charging S. as top prices" in Kan
sas City, the same charge made here.
The West End Lyric theater OF ST.
Louis. is advertising in the Post-Dis-
patch THE Heart OF Paula" at 20 cents.
1t was given here for % cents. The
Grand Central picture house is adver-
tising 'The Struggle" at 20 cents, The
American and Kings theaters are both
advertising regular prices OF 10 cents
and 20 cents nightly. In the Los Ange-
les Times, Clunes Auditorium is ad-
vertising Ramona" at 25 cents, so
cents and IS cents nights and 25 cents
and so cents for matinees-Editor.1