Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-07-17
BOARDWALK SWARMS
WITH LODGE VISITORS
TO CITIES NEAR SHORE
Shriners, Elks and Others Ar
range to Come East Via
Nations Famous
Resort
SCALES PLEASE WOMEN

ATLANTIC CITY, July 17.--The first of
The eight big Sundays was even bigger than
expected. Saturday nights arrivals were
more numerous than owners of hotels look
ed for, and the excursion crowds on Sunday
were 20 per cent. bigger than on the corre-
spending day a year ago. 1t was de-
llghtful day, with southerly breeze maxi
Ing the heat bearable. A big crowd enjoyed
the ocean, but few went beyond the line Of
breakers Ths Gulf stream has again re-
turned, warming the ocean. so that even
the most timid bathers were not chilled nor
frightened out of their daily bath.
BLKS GIVE PARADE.
The city has been alive with visitors from
the Shriners and Elks' conventions, held
last week in large cities many miles from
here. Visitors from afar could not resist
the temptation of spending a few days In
the most-noted seaside resort in the coun-
try, so this place was included in the itin-
erariee. On Saturday night the New Or
leans Lodge of Elks gave a parade on the
Boardwalk with a band of 40 pieces and n
long string of members and their ladies.
The procession was greeted with cheers by
the crowds on the walk as every one noted
the big majority of women in the line.
Farm wagon rides are getting to be the
fad, no longer being termed straw rides"
inasnuch az the price of that commodity
has made the use of hay or rugs compul-
sorry. Young people love to use these primi-
tive conveyances, springless and not COM
Portable even on good roads. The usual
program Is to make a tour of the resden-
tial avenues, the members of the party all
singing or footing horns, and then to go q
short distance into tho country for supper
and dance.
Business men here cater to the fair sex
In every way possible. Whms and fancies
are looked after that milady may be
induced to part with her money. The
feminine fancy for knowing exact weight
is known to many business men, so many
scales are In position at different points
on the Walk. The habit of getting weighed
grows on person, SO many people indulge
in the pastime every day. Knowing
that many object to having their weight
known, the practice now is to mask the
beam Of all scales so that no one but the
one getting weighed can get a glimpse at
the exact weight. The figures are placed
on a card and given to the customer so
that It can be concealed II so desired.
MIRRow HELPS SCALE.
The owner of one scale has attracted the
bulk of the trade from women visitors here
by installing a mirror the top of his
weighing machine, placed at such height
that any woman may get glimpse of her
hat while she Is finding out how much she
has gained or lost Tangled locks and hats
that have been set awry by ocean breezes
may be adjusted quickly, and even a little
extra dab of powder may be put on the nose
without any one being the wiser.
Pollyanna la the fitting name selected by
q fashionable set of Philadelphia for the
cot they arg to endow in the Chldrens
Seaside Home. The gladness this will bring
into the lives of many poor children will
not be any greater than the gladness of the
contributors to the fund. A number of
social events have been planned for this
fund and two are to be given this week.
1t is hoped that enough money may be
raised not only to support a cot. but poss-
bly, to build one of the little cottages which
are so useful at that institution.
The postoffice here. which is inadequate
during the summer rush, is to be improved.
Sixty thousand dollars has been appropri-
ated by Congress for the purpose of more
ground and the enlargement of the present
building. The mail business increases 1000
per cent. in the summer and the cramped
quarters have kept the employees from get
ting mail out on time.
Word also comes from Washington that
$4,000 has been marked in the next appro-
priation bills to be used for the dredging
of the Inlet here. 1t is firmly believed by
many of the residents that this city will
eventually become port of entry. and that
in few years a ship canal will be cut
from here to the Delaware River. giving
ocean liners a chance to reach Philadelphia
by much shorter route than by way of
the Delaware Bay.