The Devils Lake world and inter-ocean. (Devils Lake, N.D.) 1915-1920, 1916-12-07

QUALITY l I 5 J
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AnnOu1CelMenGas@lAy8 Ill.,
ways been milestones in theSpro8re
of the Industry and each year has
found the news of . new Stndebaker
filed with significance . the motor
car buying public. The manufactur
erer's position III thesantomobile word
is rather unique sone,sand certainly
difficult one forsany maker of fine
to maintain 81 plsersistently And
because Studebaker has given SO much
real, tangible, dollar-for-dollar valve
in their cars, in thepast, the pubtis|
hasscomesto look forward to something
startling with each successive announ.
cement.
This new gStudebaker is unchang d
in.basic design yet the many improv-
mentsand refinements noticeable thru.
out make the new model infinitely
better. in every way.
AT first glance3it is evident that ex-
terror changes have beenSmade in the
new Studebaker: Thesnew models arc
finished in q gun metal gray IA hnea
white stripe running around the top
of body just to the right decorative
touch to the dignified beauty Of this
soft tone of grey. The radiator, f.
E[ders and apron. are enaTneled in lus-
|trous black. Twenty-Five paint and
varnish operations are required to fin
ish Studebaker. car, but the striking
Ely original and exclusive effectssecured
goes far in substantiating the claim
for 9 quality
Stndebaker has adherred to its Gus
i|tomary lines in this years cars, sE,iiAa-.
ply improving them in some slight
details hataddstoseffect Beauty is.
thedominant note of the whole design
and there is nothing about the gener-
81 appearance Of either the -Four OF.
the Six whichssis not in accordance
with conservative ideas on body de-.
sign.
One of the notable features Of the
cars is the e unique arrangements
iof the front seats. AS in the series
II models, they IRE separate and built
ito conform with the contour Of a per-
sons back, butin the new cars the
seat next to the drivers is reversible.
l1t is q new and exclusive idea, audit
permits the passenger in front seat tt
become more intimately a member Of
the motoring party Operating easiiy-
and simply upona bracket arrange
n1enlt, the passenger may face forward
or face tonneau, as it suits his or her
conyeRience. Both front seats are ad-
Unstable to meet the requirements of
persons Of different leg-lengths. a
flexible leather robe strap, which fas-
tens to the backs Of the front seats,
WILDE u found both serviceablea and 60 i
11venient.
The tonneau is roonier than ev.r.
because the auxiliary seats. are nov,
Of ansentirely new design developer
by Studebaker within the last year.
Instead Of folding back against the
sides Of the car, up against the back
Of the front seats, or down into a re-
cess a the bottom Of the floor, these
new studebaker auxiliary seats fold
Up and completely disappear under
the rear seat when not in use. These
new seats are now arm chairs, adding
greatly to the comfort Of the extra
passengers. The new type Of Black
more Door curtain opener. is IS another
innovation which will Be- appreciated
il sinclement weather. II represents
an intirelly newidea from conves
fence standpoint, and BY its use the
storm curtains open with the DOCS
from the bottom. This patented fea-
ture does away with the necessity 81
crouching O. sliding when alightine
from the cal, and prevents crishe,
hats and sbtotkeA feathers:
lIlNll ! ll[i|EMDCD