New Mexico state record. (Santa Fe, N.M.) 1914-19??, 1916-12-22

amount expended and available by
one Southern California county, in
on month during the life of the
great Exposition.
Clorified Mission Structure
How the Board with trepidation
adopted the plans for the Building
how every one thought and said :
at can't beSdone," is told, and how
the architects P H. and w. M. Rapp
finally presented plans and specifi-
cations, "including light, power and
sanitary plumbing" that after keen
competition among contractors, M
D. Hays, former Ration citizen, un-
dertook to build for less than $4,000
is told in a way in which only Col.
Twitchel could portray it.
Financing the Project
Meanwhile the Board had nc
funds whatever for the payment of
current expenses incident to al of
its activities" and Col. Twitchell
had to turn aside long enough from
being an expert in architecture and
exposition construction, to financ-
ing the exhibit until the legislative
appropriation became available as
the taxes dribbled in slowly over a
period of two years. Funds were
advanced by the individual mem
hers of the Board for their personal
expenses, railroad fares and other
"a. Il ,pI tia lot n
Major r. ]. Palen, president of the
First National Bank, at Santa Fe,
stepped into the breach by extend
ing credit to the limit.
Motion Picture Making
But this did not end Col. Twitch-
ellis adventures into the realm of the
unknown His next experience was
with motion picture making, and his
excursion into that Wonderland,
reads like feature story from the
Saturday Evening Post. Yet, after
many ups and downs, sleepless
nights and frantic days, some 10000
feet OF film was produced at an ex-
pense less than one fourth of what
it would have cost to have had pro-
fssional companies undertake the
work. Furthermore, the films, pos
itives and negatives are the posses
sion of the State Museum, while
otherwise they would have been
the property of the contracting mo-
ton picture company. Space does
not permit to go into the details,
some of them deliciously told, of
this chapter Of the Exposition work,
but they read like romano al
though they are but a recital of
facts, and facts that for a time
stared the president of the board,
into the face like so many gar
goylcs after night out, facts that
th.nned his already gray hair and
came n n robbing him of health and
home.
Financiers Extend Help.
To return to the financing, which
just at that time required the ia
tuous faith of a plunger the daring
ri a gambler, the nerve of Stole.
Besides Major Palen of the First
National Bank" the State National
Bank of Albuquerque and every one
of the officers of that institution"
as we'll as "the state treasurer, Hon.
10. N. Marion, to say nothing of the
cash contribution of the St. Louis
Rocky Mountain and Pacific Com
pany through Mr.. Jan Van Houten.
It's president, whose interest and aid
has never faltered in supporting the
Board in its efforts, made it pos
sible for the Board to carry "On
its work., and pay "for the state
building for which it had contract
ed," and but for these "the entire
state would have been put in most
euuivocal position and its reputa-
tion must have. suffered. Too much
commentator cannot be given to
these corporations and individuals
for their confidence in the work
of the BOARD and the final outcome
of tn statewide enterprise.
Oceans Of Printers Ink.
Win it came to publicity which
after all was Il e primary purposc
f tn ent1re enterprise, Col. T~it
chell was upon his own ground Yet,
the success he achived in his familiar
line is startling. 1t is not idle to
say that no one before has ever
obtained so much free publicity for
New Mexico and no one ever vii
again. Col. Twitchell commanded
every avenue of publicity and enlist
ed every expert he could inveigle
into boosting New Mexico. 1t was
not Simply solo here and there of
paid advertising. but a great and
mighty chorus accompanied by every
instrument of harmony ever devised
from pipe organ to clarinet, that for
two wears shouted New Mexico's at
fractions and sang out to the world
its praises from every housetop. "A
Comm:s of Publicity, with no
compensation other than chance
to make good, and who was will
ing to work in the hope of acquiring
a reputation, was found in the per-
son of A. f. Koehler, Jr.. who UNDER
took with the financial cooperation
of the Morning Journal of Albu-
G.l.i que, aided by the contribut: ols
from commercial organizations,
cities. towns, individuals, and others
having substantial interests in the
State" to compile and have print
ed a magnificently ILLUSTRATED SOU
venir volume" no book of similar
character or dignity or wealth of in
formation having heretofore been
published by this or any other state
in the Union" 1t was herculcan
and at is true that Mr..
KathIer trcm a financial standpoint,
had OILY his work for his pains"
To This we're added columns by the
Thousands in newspapers and mag
aziIcs Hardly a day in the two
wears. that some periodical did MT
80. h-,,,r ngax;ro'e horn t. f1,;e