Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1916-08-29
Woraer's
Newest
Autumn
Apparel
Showing of New Fail FrockS
Is a Good Prediction of
the New Fashions and
They Are Meeting
With the General
Approval of All
WOnankind.

nounced its early presenta-
ton Of early fall styles in
wOnen's wear hundreds of
tri-citv women have taken
advantage of the opportun-
ity TO get an early glimpse of
our beautiful and very extern
sive line of serge dresses,
afternoon frocks as we'll as
evening dresses and that
these models and the big line
OF suits and coats and skirts
IS truly unusual is the
avowed opinion Of all who
have inspected our big show
ing.
Those who have been anx-
ious to know just what the
fashions were to be are sat
isfed of the extreme popu-
larity Of the serge dress. 1t
IS not only smart and suit
able for all sorts Of occa-
sions but is becoming to all
styles and types of women.
Everywhere the work is that
serge dresses will lead for
fall and besides the espe-I
CIallv good navy blue. Our
new display shows them in
brown, burgundy, black and |
green The Moyen age lines |
and the fitted effects, the |
tight fitting bodices, are
both good and coat STYLES |
are also being shown in COM |
binatiOns with loose belts. |
Large box pleats are decid- |
eddy favored and nearly |
every dress has a collar of
white satin or GeOrgette
crepe Many show collars of
the self-naterial and there
are some pretty models with
collars OF leather and broad
cloth. Prices range from
sos, SI405, $I6.05, SIS and
up.
There is also a popular
demand for the afternoon
frOCks Of satin, fancy silks.
most all Of which are being
shown III dark, rich colors
which are relieved by the
use of irridescent bead de
signs or by yarn or chenille
embroidery and braiding and |
chain stitching in fancy pat
terms. Such reliefs adorn
the belts or the pockets and
often the collars while they
are also pretty in skirt band
ngs These frocks can be
had for as low as SI4o5,
$3.50 UP to SIS. while the
more exclusive models range
n price from 5000 to 500.
Whatever changes have
,ome in the styles in suits
md dresses nothing is so
marked as the new STYLE in
coats and their
,reat width. Fashioned byI
Bolivia, broadcloth and nov
lily materials they are won
erfully attractive and whilel
ONE hang in great ripping
ines from the shoulder some .
re more conservative and /
re more conservative and
re prettily belted. Many Of
he smartest models have
ollars large enough to fall
'er the shoulder fn cape and sailor
fects and in many instances the col
rs are trimmed with wide bands Of a
n. Fur bands at the bottom OF the @a
Lrment and on the cuffs is also q
AZURE. The prices are equally at
active and are priced at $I495.
6.S5, 1895, $25, $35 and $50 up.
The Plush coats promise to be ex-
emeIy popular and we have a truly
line TO offer IN models which
9 are asking as little as $685. and
ey range in price from $25, S39. so.
s up 10 $50.
Our most exclusive suits are the re-
IL OF the wonderful art OF unusual
signers and they como in pussy ear
oadcloth, chiffon broadclotb. i'm
rted broadcloth, novelty velours and
g priced as low as $25 and range in
Ice TO $95
We invite you 20 call and see what
have TO offer and we promise that
i will be satisfied that we have a