The Detroit times., 1916-05-06
EXPERTS like
The BORT MOTOR
J. w. Franklin Says Car Wins
Favor Of MEN Who
Know"

That the light bort touring car,
because of the unusual power plant
inder its hood. designed by Eitenne
blanche, French engineer, who was
responsible for the speed and en-
iurancs OF the original Puget
motors, Is attaining "A place high in
the estimation Of experts has been
10 definitely established by the Flint
aotory that George w. Franklin, De
troit and eastern Michigan distrib
itor, has been advised that he will
)e we'll within the boundaries of
truth II he mas his statesmen and
literature refer to the car as "the
,hoice of experts"
J. ID. Mansfield. general sales man
,ger Tor the bort company. Flint,
has advised Mr. Franklin that the
company can suOstantiate for him
my statements he makes To that
eject, and that anyone who seeks
concrete evidence can have II In
,lenty.
1T IN u fact that one OF the incest
compliments the bort has been
,aid," Mr.. Franklin asserted, SIS the
avor which this sturdy, lightweight
curing car has found among tech.
nical men, Engineers. manufacture
.rs of machinery and others engag'
ID In businesses where mechanics
play an important part. are high Ia
he list Of bort owners.
"Men who know mechanics know
What they are doing when they buy
IN automobile. That Sd many OF
hem should select the Dort when
here are so many other cars al or
near It's price speaks volumes for
he Flint product
However, the bort Is not made
% sell only to the original buyer.
1 reading OF the bort catalogue will
.eyeal that TO anyone. The bort Is
,ot mass OF generalities. The
coit IL specific In every detail. The
bort catalogue and all other bort
literature are exactly like the car
tself--nothing hidden in meaning
ess terms.
"The bort IL not such a favorite In
Detroit because We say II rides beau
fully and will give it's owner a de-
ightful summer. Experienced motor
ar users are not deceived by such
statements. My records will show
A
nen who have owned cars before,
md that Is the genuine test. II Is
10 particular accomplishment 10 sell
, man his first Car. II Is an accom-
,lishment---for the car--when an ex-
,erience man repeats or the same
make or when man who has own
III another car buys bort. That
means something. Those facts are
something for prospective Luyefs To
weigh carefully too.
AS bort distributor. with all the
Efforts OF my Organization centered
On the one car and on service tn
bort owners, | can say that In these
statements reflect only tn, attitude
oward the tuying public that j. ID.
BORT has constantly maintained for
90 years Mr.. bort Is not new
conner I'm the field. He has been a
manufacturer for q third OF CEN
fury and his product today is a unit
" psinstaking thoroughness and
honest value for the money asked.
II feel that II every prospective
motor car buyer in Detroit had op-
portunity to personally know Mr..
bort as know him he would read
~ be convinced OF the genuine
ideals the man adheres TO. These
ideals are given expression In the
bort car, and they always viii be
given expression as long. ut least, a.
Mr.. bort In the head OF the company
That fact is the foundation OF two
things: II Is the reason am an
exclusive bort distributor and II IL
he reason mon who know are buy
ng Dorts. The car Is the choice