Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-08-05

THIS BUSINESS WAS CONCEIVED IN PRIDE
and that pride of achievement is its greatest
guarantee of quality in the product to you
and of its permanence to US.
THEN THERE'S THAT OTHER ANGLE that
some might call foolish sentiment but which
we, old fashioned REQ folk, regard most seri-
ously-namely, the obligations we have as
sumed toward distributors and dealers and buy
ers of REQ Motor Cars and Trucks.
COULD WE. IN HONOR, entrr,st to any other the
fulhllment of those obigations-and enjoy the
money we had receivedl
WE REQ FOLK HOLD that the sale of car is
not the consummation, but only the beginning
of transaction.
TO OUR WAY OF THINKING we assume at the
time we accept the check in payment an OBJ
legation that shall endure so long as that car is
In operation.
YOU SEE, WE ARE OLD FASHIoNED-very
old fashioned, we've been told.
BUT THIS IS AN AID and we should talk business
hard cold business" in an ad. So we'll say no
more on that subjectl Leave it to those who
are interested In such things-those who have
price.
YOU WANT TO KNow-everybody always wants to know
what models REQ will make the coming year, and the
price OF each
OF COURSE THERE ARE NO NEW MoDELs-new
chassis models we mean You do not look for, do not
expect, do not want new chassis models from Rec.
THAT ISN'T THE REQ WAY. Rehnements-Ot course.
Detail improvements-wherever and whenever we can
hnd place or way to make them
NOTHING RADICALLY NEW is ever offered to REQ
buyers For it isn't when it gets to yout has been
thoroughly tried and conclusivey proven before let
1t get into REQ car.
highest class of looks as well as in performance and
longevity. Wen treat of each in turn.
REQ THE FIFTH COMES FIRST. of course. First not
only among Reos, but among motor cars
FOR THIS IS THE GREATEST automobile ever built. We
verify believe.
THIS IS THE SEVENTH SEASON that REQ the Fifth has
been standard in practically its present form.
NO: THE PRICE WILL NOT BE CHANGED this season.
We will not increase-we cannot lower it.
ACTUAL COST OF MAKING is now more ESQ uore) than
when the present price $685. set year And
had made this model long; had refined and perfected
manufacturing processes; had reached such an high state
of eencyin production; and dealers discounts
that we had, then. reached rock bottom.
IT WAS AN ACHIEVEMENT Of the first magnitude to
produce such a car and sell it at such price-Ss76
TO-DAY YOU SEE OTHERS increasing prices all along the
line. They must do So They have no choice
ORDINARY BUSINESS RULES dictate tha. ve also
the price of REQ the Fifth $50 at least
BUT REQ PRIDE PROMPTS that we absorb the extra COST
have for months past and keep the price where
until conditions WILL happily return to normal
THE FOUR cylinder RoADsTER-sams wonderful
chassis price, is the smartest thing wheels-the
most popular in the world among physicians, and all
professional and business men. Also $875
TO SUPPLY GROWING DEMAND for an enclosed body
REQ the Fifth chassis, have planned to build a
limited number. The quality will be Reo-which is to
Removable glass panels it into veritable
limousine for winter, and these discarded and with Iy
curtains (Which also furnished) it is ideal summer
touring car. The price is S1o25.
THE NEW REQ SIX viii continue In its present popular
forms-the 7-passenger touring and the classy +
passenger roadster; and will make limited number
with Sedan bodies to supply insstent demand for this
type of body on this splendid chassis.
THE PRICE rs REDUCED 500 On ths 7.passuness ana
roadster models. Now $1150I
Or CAR COMPANY
TRUCK COMPANY
;; Lansing. Michigan
Auto Company
Harrisburg, Pa.