davidaulloa/AmericanStories huggingface dataset:
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
GARAGE MEN MERCHANTS NOW
How the Business Hes Changed II
Twelve Years.

'One OF the most successful sarage
and tire me in the country calls his
business the greatest business In the
world" a +. c. Milihoff. sales man
ger Of the Miller Rubber Company,
Akron. Ohio. How queer-yes. almost
ridiculous-that statement would have
sounded a dozen years ago. Then Q
garage was thought Of as not much more
than a new kind of livery stable. and q
garage man a rough. ignorant Jack Of
all trades who puttered with ones car
when something was the matter with Il.
"But In these few years there has
been a wonderful evolution and there IL
as much difference as day and night be-
tween the garage lar Of yesterday and
the garage man OF to-day. The garage
and tire man Of to-day Is a real mer-
chant. a business man. first and last.
True. he has considerable mechanical
knowledge and he 'tinkers' as Of old.
But most Of his ability and energy are
directed along modern merchandising
lines, which he has found are the lines
Of least resistance in building his busi-
ness.
"~Particularly progressive Is the gar
9 and tire man who handles one Of the
leading rands OF tires. such as Miller
Cleared to the Road tires"
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02

takes skilled labor to build . car to
suit Individual taste. Every Pierce-Ar-
row part gets the most minute personal
attention. The utmost variation permit
ted is one one-thousandth Of an inch.
In close work the difference may not be
more than one-tenth that amount This
In an insistence on accuracy not posi-
BILE where manufacture depends on au-
tomato machinery. The company Is
content to limit It's production In order
10 assure this painstaking exactness.
The company encourages the idea that
from three to five years service shout
be yielded by every car. Improvements
and refinements are added whenever pos
sible. Accessories that develop real
worth, many Of them invented and per-
fected in the Pierce-Arrow factory. are
constantly added. But the company do
clines to make revolutionary changes
merely for the purpose Of getting a
talking, point. In remaining loyal to
Its six cylinder type Of motor the Pierce
Arrow company has been largely inlu-
enced by It's proved durability in .servlce.
PierceiArrow cars have frequently
shown from 10000 to $4,000 MILES be-
fore o~verhauling became necessary.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
NEW FEATURES OF sAx0Ns.
Improved 'Six" and .sFOur, Mod.
els ON Main Floor,

Refnements that mean many dollars
in added value are found In the new
series X six cylinder and fou cyl
inder models. which are exhibited on the
main floor at the Automobile Show in
the Grand Central Palace. The prices
Of the cars are no: changed. remaining
al sS5 for the Six touring car and s395
for the Four roadster. In addition a
Six roadster, priced at s7S5. and n Six
touring car with all season top at 1895
are shown.
Another striking feature at the Saxon
space is the exhibition OF the Six and
our chassis. beautifully polished. nm
ished In black and white and cut away
to show all moving parts In motion.
The six cylinder models are equipped
with Detroit Ward Leonard electric two
unit starting and lighting system. Elec-
trio starting and lighting system Is extra
equipment on the four cylinder cars.
but the price has been reduced from
$50 to $50.
Among tine new features OF new Sc
ries Saxon Six are: Two unit starting
n lighting system. Tlmken axies and
Timken bearings throughout the chassis.
silent helical bevel gears. roomier real
seats. linoleum covered running boards
and floor boards. improved body finish.
body raised BY addition Of moldins
around top OF body. The tonneau seat
has been widened and now measures 46
inches across. The front seat has been
changed slightly to make II moro COM
Portable. The seat has a more pro-
nounced tilt than previously. In the mo-
tor Burd high compression piston rings
are used for the top ring on each pis-
ton. This maintains proper compression
at all times.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02

The total Of changes to be found in
series four Is small. They Zeal mainly
with refinements Of line and proportion,
additions to the luxurious comfort Of the
passenger and tho convenience OF the
driver. Prices remain the same. for the
company aims TO give not a cheaper but
a better car. Bodies are little changed.
They are the same size. Sides are
slightly higher and at h top are
rounded in This Is a departure from
the former practice Of having the out
side corner at the top Of the body
Quare
In addition TO the touring n closed
a models there is shown a new model
called the cabriolet. II has all the ad-
vantages Of the touring car and closed
car with non Of their limitations Tho
experience OF body makers here and
abroad eliminates In this product.
Cabriolet bodies are of two types. one
q cape top. the other a permanent metal
top. The tops are not interchangeable.
The cape top a be opened Is in a
standard touring car or forms n COM
plctely closed car when the top Is up
and the windows in place. The stand
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02

100 geo automobiles. takes its place
where 1t can hive advantages In pur-
chasing materials such asa only one or
two other motor ear builders possess.
Because of large production. moreover.
We are able to accept a smaller margin
per car than practically every other
manufacturer car afford to be content
with. We can also afford TO eXpend
money in factory improvements that In
the end pay a dividend because they
mean "A saving in time and labor. hence
increased efficiency in production.
One Interesting tendency which I
nave noted as well worth mentioning
is the fact that sales did not show IL
let up. but rather an impetus. uring the
months OF November and December. We
can all remember how not so many
years ago-in fact. as recently as last
year-the coming OF the cold months
were always taken TO mean a slacken-
Ing along the line of orders.
To-day the motorists are just as ar
lent az they We're I'm the spring or the
summer or the fall. In open and closed
cars alike they brave the elements. be-
cause they appreciate the advantages
OF filling their lungs with fine fresh
air. instead OF living under cover In
steam heated apartments and steam
heated offices n stuffy street cars all
the twenty-four hours Of the day m
night.
The motor car. with is dependable
electric starter and easily accessible
electric lights. Its reliability under all
conditions and time saving features. Is
no longer IN object to be used In warm
weather and then slowed away during
the winter.
During the months of November and
December we went right along shipping
$50 cars a day, and plan to maintain
this average during the balance Of the
winter months. On one day we broke
all of our previous records by shipping
356 cars.
Another feat which we accomplished
was the getting OF the new Series IL
models in the hands of more thai 5000
S'udebaker dealers by the day on which
announcement Of this model was made
II used 10 be that the public never en-
pected TO even see a new model. much
less get delivery, within "A month or
TWO after II was announced. To-day we
have reached a point In our develop
mcut where we not only are able to show
the new models on the day they are
brought out but we are also in posi-
tion to promise and make deliveries
consistently.
by reason of Increases In the fac
tory schedule close to $1,000. 600 has
been expended in additions to the plants
an" equipment. We are determined 10
ny and keen pace with orders, SO that
buyers OF Studebaker cars will not be
" ~~'ppOinteo ~ deliveries. We are do
Ing everything possible to prevent n
shortage of our product. We ave not
had any war orders, as such, n do not
expect to have any, because we want to
protect our own market here In the
t'uit"d States.
predict the biggest ycar the auto.
taltl H., -. -. ON
TIL" American public has come to have
q k"en"r appreciation OF the manifold
benefits offered to them by the modern
automobile. and more people each year
ere coming to realize that they cannot
afford to he without their motor cars.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
MAXWELL STAFF AT SHOW.
Department Heaas Lock Over Ex.
hibits a. Part Of Work.

ntUhtu - F9ft Oh Orw
Recognising the educational value Of
the Palace show, ven to q star Of auto
mobile experts. Walter e. Flanders, head
Of the Maxwell Motor Company. Inc,
has seen to II that virtually all the
heads Of Maxwell departments planned
their weeks work to include at least two
or three days in New York. Mr.. Fian-
ders will himself be present most Of the
week. So will Executive Committee Chair
man John c. Jay. Jr.. Assistant General
Manager Orlando F. Weber. Comptroller
Walter NJ. Anthony. Chief Engineer Ray
Harroun n Service Manager Charles J.
Gould.
The Maxwell sales department will be
present In force, the delegation includ-
Ing Sales Manager ]. J.. Plath, District
Supervisor of Sales John Yoke. Assistant
Sales Manager c. +. Stebbins. Assistant
Zone Supervisor = w. Blarke and dis
trict representatives from all territory
tributary to New York city. Among
these representatives will be Harold
vogler. Joseph r. Garth. Benton FIRE.
mont. l.. r. Black. r. NJ. Roland and
~. NJ. varney Of the New York office:
Wright Gillies Of Syracuse and w. F.
Lehman Of West Collinswood. y. J.
Assistant Sales Manager Stebbins will
quarters n dealers gathering place on
the first floor of the Biltmore. At the
Palace the Maxwell space will be in
charge Of Show Manager L @. Peed,
assisted by w. H. Hudson and L. W.
vandersall Of the factory stan. Harry
De Bear. New York retail manager. will
also be In attendance with picked mem.
bers Of his stan.
The all week assignment Of Maxwell
advertising and news gathering Is being
discharged by Paul Hale Briske. Robert
T. Walsh and Ezra B. Eddy Of the ad.
vertising stan will be In attendance fol
at least a part of the week.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02

gray. tho mouldings are green and the
stripe Is silver. The upholstery is green,
straight grained leather to match the
mouldinGs. The hardware is nickel. The
-Four Passenger" will especially appeal
% the man who wants to d. his own
Striving. The seats are lowered. and the
rake OF the steering wheel is the same as
on the standard %runabout. The whole
effect 10 Of n low built. graceful. dash.
ing machine of most advanced and strlk-
ing type.
In addition 20 these cars on exhibition
at the show there will also b DISPLAYS
at the Harrolds Motor car Company,
New York representatives of the Pierce
Arrow Company. "A type OF cabriolet
with permanent top. The body is royal
blu n the moulding blad.S with n
brown stripe. The wheels are brown
with a Dit stripe. The upholstery IL
blu Spanish leather to match the body
color. The hardware is nickel. The Har-
rolds display will also include a speci-
men Of the latest coupe. This car IL
the same In It's essentials ~ the original
coupe model In Series Three. Tie main
differences are in the fact that IL ls
roomier and that the doors are wider.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02

ing top offers the same advantage with
reference to the windows. Every pos
sible winter or sumper use Of an auto
mobFie Is brought within reach Of the
motorist by this cabriolet type, which
as presented by the Pierce-Arrow COM
pany embodies all the beauty Of out
line M smartness for which Pierce-Ar-
row product has long set the standard.
Six models are embraced In the
Pierce-Arrow display. The 48 Suburban,
with a nat roof. In a very striking car.
The color scheme is black and mahog-
any red. The interior is treated in a
very unusual and decorative ann
The SO French %brougham ~laudaulette
Is a blue n silver combination lined
with an exquisite piece Of gray whip
cord of newest design with an irregular
blue stripe. The 3s five passenger tour
ing car Is an olive green with black
belt and gold stripe. The seven pas
senger touring cur. as, has a body Of
rich red with black belt and a yellow
stripe. The wheels are yellow to match
the stripe. The hardware is brass and
the upholstery rich red leather.
Another striking type. the -Four Pas
senger," la new. The body is artillery
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
TOPS SELDOM DOWN NOW.
Harmony with Car BODY Lines
shown On Peerless.

The one man top has almost proved
Itself an anomaly. Most touring carl
are now driven most OF the time with
the top VI. The one man type Of SON
struction which eliminates the forward
bows gives all passengers an unob-
structed view from the car. Because
OF this tops are now laid only COCA.
sionally, when the passengers respond
to the spirit OF a particularly hne day.
lust as formerly they were RAISED only
occasionally as a protection against rain
or storm.
The careful builder has exercised care
TO have the contour of the top In COM
plete harmony with tho lines OF the
body proper, as shown by the top OF the
new Peerless Eight. The Peerless en-
gineers rave worked u III iines % that
they are In harmony With the ion4
sweeping ovrvss characteristic a Pssr-
less body design.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
WILL BUILD 100000
S@TUDEDAKER CARS
Ollier Says 1915 Is Sure to
Break All Records in
Industry.
QUALITY Is ORDER OF DAY
ny L.. j. OLL1ERs
Director of sales the Studebaker


Corporation.
n the automobile outlook for 1916
may be measured by the Studebaker
situation this year Is going to far out
strip any that has gone before. When
we made plans for 1915 our schedule
called for a production OF $4,000 Stude-
baker cars. Later the number was
raised to $4,000. And now we announce
an output Of 1907 600 cars for the year.
This decision to produce 100. 900 cars 10
not based on a fabric Of pure suesswork.
on a definite basis of orders Of fac,
tory extensions and Of n greater dealer
organisation. Our business has reached
a point now where We are able to gauge
the prospects for the year. so far az
sales are concerned. to a degree tina.
was undreamed of in the automobile
Industry only a few years ago.
Those manufacturers who are able Ia
sense the public demand and to com
prehend what essentials the public IA.
vors most In a motor car are going Ia
find all the business they look for dur.
Ing 1916. The can TINT meet the peo-
pies wishes viii be sold In greater mum.
bers than ever before. simply because
more and more motor cars buyers are
agreeing with each other on those things
that are most important to them wher
Il comes to considering which automo.
bile to buy.
Quality 10 still the order Of the day
and this in spite of the fact that tn.
nPiCAQ 0f motor cara arA n,tN. InWAy
than they were a few years ago. The
fact Is. It 10 possible to give greater
value for every dollar spent to-day thar
II was two years ago. Better carr are
being produced to sell for less money.
Large production. of our Is a requi-
site for any builder Of motor cars
who seeks to give big value at moderate
prices The Studebaker Corporation
with It's announced output for 1916 Of
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02

ence to it, traditional policy Of con-
stantly striving to better the car, Of
making quality. not price, the standard.
In a year Of sensationally altered
models and tumbling prices the Pierce
Arrow company has found no occasion
to change its types or its prices and Is
setting NOR than normal sales Tor the
kind Of car on which II built Its repu-
tatlon, though the average price is
5000. Companies charging $4,000
and above for their cars now have An
output of about 5000 a year The
Plerce-Arrow company believes that
in q country a. rich - the United
States there will always be 5000 per-
sons with money enough to indulge their
preference for a special automobile Of
superlative 9rade. with a degree Of luz
ury not possible to the popular priced
car. II 10 to this market that the
Pieroe-Arrow company directs Its e.
forts.
Pierce-Arrow' thoroughness has never
been better demonstrated than In the
offerings for this year Into these cars
has gone the costiiest Of material. But
the main element hat gives them their
distinctive class is the workmanship. II
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
INTERESTING FUEL TEST.
Only II Gallon Of OF Used In Trip
to Chicago.

Among the noteworthy road tests to
determine fuel and oil consumption 10
the one which has Just been completed
by the Automobile Club OF America, usy
Ing a Franklin car on "A trip from New
York TO Chicago. understanding the
unfa vorable weather and road conditions
encountered, an average rate OF nineteen
miles per hour was maintained,
Cpon arriving at Chicago II WAS found
that Sxty-eight gallons Of easolene had
beer consumed. the average mileage per
gallon being seventeen. The total con-
sumption Of oil for the i.0t5 miles was
only one s~allon--a remarkable perfor.
nance The Franklin car which was
= IN this Demonstration was equipped
s.ih iopdyear cord tires.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-01-02
PIERCE-ARROW CARS
KEEP UP STANDARD|
New Model Cabriolet With
Permanent or Cape Top
Is Graceful Design.
H STRIKING TYPES

Pierce-Arrow models on display at
the Grand Central Palace carry impress
siveness far beyond their beauty, luz
ury and proved mechanical excellence.
They stand for IN ideal maintained.
They demonstrate Pierce-Arrow adher-
The labor advocate. [volume] (Cincinnati, Ohio) 1912-1937, 1916-12-30
NEW TACTICS FAVORED.

San Francisco-The local labor coun-
Gil favors new boycott tactics in oppos-
ing the anti-picketing ordinance, adopted
by a referendum vote at the last election.
The ordinance prohibits piclctng or the
carrying of banners. The chamber of
commerce, which initiated the ordinance,
expected the unions to become involved
in expensive court fights to test their
constitutional right, but the labor coun-
Gil advises no such procedure and has
accepted this recommendation of its law
and legislative committee:
"For the guidance of unions prose-
cutting boycottS or conducting strikes,
your committee is of the opinion that a
number Of old and new practices or me-
thods of procedure may be carried on
without being an infraction of the rules
laid down in the ordinance. Thus the
ordinary business methods of advertising
are open to labor organizations as well
as to others, such as advertising in news
papers, by posters, billboards and cir
cular letters distributed by the mails or
at residences and private Offices"
The labor advocate. [volume] (Cincinnati, Ohio) 1912-1937, 1916-12-30
BONUS DOES NOT FOOL THEM.

Chicago.-This is what the official
journal of the Commercial Telegra-
piers Union thinks of the bonus recent
" announced by the Western Union
Telegraph Company:
'While any relief, no matter how tenn
porary it may be, is always welcome to
the worker, the teegraphers employed by
the Western Union are too intelligent
to be appeased for long by anything
short of a substantial increase in wages
for which the bonus given is not de-
ceent substitute.
"The company has followed its usual
tactics of placing a substantial string to
everything that it may give to the work
ers. In this case, the bonus is expected
to help them tide over a period when the
telegraphers could insist upon a living
wage and establish their rights as an in
surance against the future. AS it stands,
should the guess of the Western Union
officials be right, the telegraphers will
sacrifice the permanent benefits to be de-
rived through ORGANIZATION because they
received a 6 or per cent bonus in 1916.
Nobody can tell what it will be in 1917,
and what will happen to telegraphers
when another depression comes.
IF the company had advanced wages
per. cent in 1916, and then reduced
them year hence, considerable unrest
would follow But bonus is different.
1t can be given one year and withheld
the next year. For the thoughtless, the
bonus is great institution, but among
intelligent telegraphers it will lack ap-
probation.
"Our program outlined for the Wes-
ern Union still stands: An eighthour
day, a seven-hour night, a $50 per month
minimum for Morse and automatic tele-
graphers and a schedule"
The labor advocate. [volume] (Cincinnati, Ohio) 1912-1937, 1916-12-30

bll1ty insurance companies should never
have been permitted to enter"
Discusses Relative Costs.
Discussing the relative costs of the two
systems, those of Ohio and Pennsylvania,
Mr. Watson says:
"For the year 1916 the Ohio State In
surance plan will cost the Ohio employ
ers in round numbers $500 900, at a cost
to the State for administering the plan
of approximately $275,OOO. This $780,
600 represents substantially the pure pre-
MUM cost. The minimum cost at which
the liability insurance companies could
have provided the Ohio employers this
S5,50O,000 worth of pure premium insur-
ance would have been $9,167OOO, or at
an added expense Of 81, ,667, 900.
"And ] challenge the State that claims
to have succeeded in so regulating these
companies as to have prohibited their
juggling of their expenses of operation
between the different branches of their
business; who claim to have brought the
claim adjustments of these companies
under such control as to offer gtaran-
tee to the injured employees and depend-
cnts of protection from harsh dealings
and defrauding on the part of the profess
SlO1lal Cldl1n agents WHO CldlIIl 10 ndNc
controlled the rate discrimination and
pure premium calculation of the liability
insurance companies
Watson says that agents commissions
and cost of operation make it impos-
sible for liability insurance companies
to compete fairly with the State and
make fair settlements with the injured.
Because the people will be better salts
fled and because the cost will be less,
other States, he says, must adopt the
Ohio plan to readjust competitive con-
ditons, is determined upon excluding
liability insurance interests from work
mems compensation.
Mr.. Watson admits that two pieces of
tactical strategy have compelled his ad-
miration. One has been the manner in
which insurance interests have wormed
their way into the compensation move
ment and the other is the manner in
which they have placed their own en-
ployees in employers associations "in a
quiet way to mold and crystalize scnti-
mcnt in their behalf without it being con-
spicuously known to the employers Of
the association"