davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1916-04-07
Advertising Is the Great
National Business Science

To advertise s9 inform The intelligent business man
and Il produced such product at such
world INFORMED and does know
what I have to offer"
The advertising man. and 81 in
TO PRODUCTION will devote mine to DISTRIBUTION by
telling your story"
the WHIT wants to and thinks he
architect Foolish with broken leg who sends
doctor, ebly foolish with something worth
selling of WHO KNOWS
THE ART OF TELLING what the business has
Long advertiser
do fai
HE make public SEE his advertisement
2-E1e make the public READ it
She make the public UNDERSTAND it
Ale make the public BELIEVE it.
advertising difficult? indeed 1t would be easier
religion successful in the United States
THAN TO START A NEW BRAND OF SOAP.
of clients product thoroughly in the
public the product and the advertise become
synonymous
you Tiffany it ewery. If
"Delnonico" it means fooc.
Advertising properly encouraged actually
word old the language and transfer 1t to
word, to a
How is this done? all, REPETITION.
Repetition Reputation"
revolutions said that called forth
"audacity, audacty audacity"
Advertising calls REPETITION, REPETITION,
MORE REPETITION.
advertising every year of beings life
adverises need of food bath with
pitiful squaling.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1916-04-07

The little boy twisting his hat in his hand asking for work,
seeks advertise his qualities Office boy.
The young his counting tremendous advertising
agent hoping avorably
public what he offer
every kind things of
importance in bringing
exactly what it is that you have say
you telling which useful public.
yourself SIMPLICITY greatest
of literary
discipline valuable
writing, Is understood.
dryness, discourages reader.
of
advertisement
You where beginust where your
You know where where
would stop if you did
of preaching
all preaching n Sunday.
You write exactly though TALKING to
reader. for writer a
manage public find your way minds
advertising dscouraging; dollars
business wait patiently a in
going bck-knowng bought
patiently reputation
being built brick by brick through advertising He
of bricks
him while he teaches the public difacu-but
Guilty is what makes advertising interesting.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
ELK EXCURSION
DRAWS BIG CROWD
Trnin Load Goes to Hansen Sunday
Morning to See Animals-PrOfit TO
Help Get More Elk.

About 100 people took the ELK Spe-
cial" train which left Twin Falls at
O'Clock Sunday morning to Hansen to
see the the 10 elk that had been re-
ceived from Gardner, Montana, to be
turned loose in the Rock Creek basin.
The party enjoyed the trip very much
and after looking over the herd
thoroughly. returned, arriving here at
1915 o'clock There are five bulls
and IA cows in the herd. After they
have been taken to the Walker ranch
on Rock Creek and fed until spring
they will be turned loose. State Game
Warden L. G. Jones came with the
animals to Hansen and then ran down
to Twin Falls Saturday The elk Will
be in charge of Assistant Warden Jos.
Fitzsimmons
w r. Priebe. who had charge OF the
excursion said that il netted profit OF
$45.00. He said that he would grant a
rebate if demanded by anyone but that
he planned to use 1t to get more elk.
The present herd was furnished by the
state Two years ago an application
for elk was sent to the National gov
ernment and action is now being taken
in regard to it,, so that it is hoped to
have another herd furnished by Uncle
Sam next year. The money saved
Sunday can be used to help transport
them here.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
REPUBLICANS MUST "ACI
DECENT" WIN PROGRfSSIvfS
4. l.. Swim Thinks Republicans VIII
Accept Progressive Candidate and
Platform to Secure Union

A. L. Swim, of the firm of Swim x
Aldrich, was in Buhl Friday, and took
time to talk a little politics, says the
Bull Pioneer. He was Interested to
learn the result of the meeting of re-
publicans and progressives last Wed
nesday in Buhl, and seemed grati.ied
to know that several former progress
sives were present and took part
While here he spent a good deal of
his time in the campany of E. A.
Pearce, who was a lieutenant on the
staff of Commander Swim when Mr.
Swim lead the progressive forces in
Twin Falls county four years ago.
1.-The republicans will accept our
candidate as their standard-bearer,
is my opinion" said Mr.. Swim He
further stated that it is a mistake TO
say that the republicans are getting
back into the republican party. rhe
republicans are simply accepting the
principles of the progressive party,
stated Mr. Swim. Explaining further
his statement that the progressiveS
wop,l nCf put up tic ket N Twin
Falls county, he sail that it depended
entiraly upon the re.,:blicans. II they
act decent and do the right thing
there will be a united party, and If
they don't there will be a third party
ticket of those dissatisfied will support
the democratic ticket" declared Mr..
Swim
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
CHANGE MADE IN
AUTO SHOW DATES
Oliver Meetings to BE Extended Two
Weeks Longer Owing to Unusual
Interest and Success.

Owing to the fact that the evange-
listic services in the tabernacle at
Twin Falls are meeting with such
tremendous success it has been decid-
ed to continue them for two more
weeks. Consequently it has been nee
essary for the management of the
Twin Falls Auto show to postpone the
show. However, the date has now been
fixed for the week of April 9-S.
A number of advantages are secur-
ed by this change, one of the most i'm
portant being that certain dealers who
were unable to get their new cars in
time for the show as planned will now
ebe able to exhibit. The probability of
having fair weather and good roads
for the show is increased by this
change in date. and the attendance
will therefore probably be proper
tionately larger.
The following is a partial list OF
cars which will be exhibited at the
show: Apperson, Briscoe, Buick, Cad
lilac, Case, Chalmers, Chandler, Chev-
rolet, Dodge. Rort, Haynes, Hollier.
Marmon, Oakland, Overland. Paige,
Pathfinder, Pullman, Saxon and sew
eral others whose names cannot yet
be given In addition to these there
will be a number of accessory exhi-
bits, the following firms having al
ready engaged space for accessories: a:
Twin Falls Auto company, Citizens
Electric company, Deake & Aiken,
Electric Investment company, Skeels-
Wiley Drug company, and Constant
Bros, of Bull.
Very elaborate preparations are be-
ing made for decorating, entertain
ment, etc, and the Twin Falls Auto
show promises to eclipse anything oil
like nature that has ever been held in
the intermountain country
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
PRESIDENT NAMES
BAKER FOR CABINET
Former Cleveland Mayor Accepts
Portfolio of SeGetaYOf War
WILL TAKE Up HIS DUTIES WITH
IN NEXT FEW DAYS.
AppOintee Was Once Pupil of Presi-
dent-Lawyer and Leader In Demo-
cratic Party in Ohio.

WASHINGTON-Norton c. Baker,
former mayor of Cleveland. has been
selected by President Wilson for sec
retary of war.
Mr. Bakers name had been mention
ed in connection with the position sew
eral times He was Offered place
when the cabinet was formed, but de-
clined. He has accepted the position
and is now arranging his affairs in
Cleveland preparatory to coming to
Washington to take up his duties.
The selection of Baker is understood
to have been discussed by President
Wilson with Col. E. NJ House soon
after the latter's arrival here this
morning. When President Wilson was
making up his cabinet in 1913 he
twice offered the place OF secretary
of the interior to Baker.
The president and Baker have been
close friends for some time and Baker
! Is said to be in close sympathy with
the presidents policies and is known
to have had the support of some men,
bers Of the cabinet for the war office.
When President Wilson recently
was touring the middle west on his
preparedness program he talked with
Mr. Baker in Cleveland.
The thirty-day period for which Mai.
Gen Hugh l.. Scott, chief of staff, was
designated secretary of war ad in
term will expire March Il. 1t is be-
lieved Bakers nomination will be sent
to the senate before that time.
Baker is "A years old He was born
in Martinsburg, w. Va. and at the
age of 25 was appointed private sec
retary to Postmaster General Wilson
in President Cleveland's cabinet. In
1897 he began the practice of law at
Martinsburg, but not long thereafter
moved to Cleveland where he became
city solicitor in 1902 He held this
office for ten years until his election
as mayor
Baker has received degrees from
Johns Hopkins and Washington and
Lee universities. For years Baker has
been closely identified with the reform
movement in Cleveland and has taken
active part in the street railway con-
troversy there. When Mayor Tom
johnson died Baker took up the fight
for lower street car fares in Cleveland
argued the case before the supreme
court and finally brought about an ad-
iustment of the street railway fran
chises in Cleveland.
At the time of the Baltimore CON
vention. when President Wilson was
nominated Baker was prominently
mentioned for the vice presidency, be-
cause of the fight he made in support
of Wilson He went to the conyen
tion as a Wilson supporter and fought
successfully against the application O
, the unit rule to the Ohio delegation.
Baker Is highly regarded by thu
president as a lawyer. Wilson want
ed the place filled by lawyer be
cause of legal questions constant.
arising in its administration.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
AUTO RUN FROM
BULL TO SHOW
Two Excursions in Cars Planned to
This City by West-Enders-GoOd
Roads Movement Progressing. ..-

Among the plans now being talked
of by Buhl Auto club members will be
an auto run to Twin Falls some day
during the automobile show to be neld
there March 20 to rs, and later an
other run to Twin Falls to advertise
the big Buhl Pioneer Day celebration.
says the Bull Herald.
Preparations for the big road cam
paign to be carried on by the Buhi
Independent Road District commits
sioners, acting with the farmers and
citizens of Bull, during the five days
freewill road work will be done, are
progressing nicely and by the time the
weather and road conditions are fav-
orable, the plans for the work will
have been perfected to an extent
which will permit of a great deal of
valuable work being accomplished.
Many farmers have reported to the
committees in charge, proffers of
teams and men, and of cash contribu-
tions.
The automobile owners on the tract
have perfected the organization Of the
Buhl Auto club and a constitution
and bylaws have been prepared ready
to be submitted at a grand rally of
auto owners and members of the
Buhl Business Mems association to be
held at near date. On this occasion
there will be a big smoker and lunch
con and plans for the summer work OF
the club outlined.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
NEW HAMPSHIRE MAN PROVES
WORTH OF WILLARD BATTERY

II. r. Sawyer, retail milk dealer at
Atkinson. n. H., has established what
appears to be an enviable record for
successive starts from the storage bat
terry on his delivery car
The car is a Studebaker, 1915 model,
and the battery a Willard. In deliv-
ering goods to customers, Mr.. Sawyer
has kept an accurate record of stops
and starts. He starts his motor from
the battery 125 times every day on the
average. This number is in addition
to the starts he makes with his mo-
tor running, which average 4S per
days Mr.. Sawyer's car has IN rs-
proximate mileage of 600. The ori-
ginal Willard battery delivered " "a
The car has never been recharfej or
adjusted In any way. which perform
ance speaks more for Willard batter
les than any ~amount of literature
could do
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
F. Il. BULL SOCIETY
FORMED SATURDAY
Organization Effected and Everything
Ready for Hopes TO En-
list All In Cause.

The Frank H. Buhl Monument as
sociation, the organization of which
was recommended by the Twin Falls
Commercial club directors at their last
me- ting was organized at the club
rooms Saturday, with the election of
r. NJ McCullom as chairman and ].
Mcmillan as secretary. The following
are the first members: Lee Johnson,
Murtaugh; John F. Hansen, Rock
Creek; F. r. Hinton, NJ. B. Provost,
Hansen; George Luff, E. f. Newhry,
w. S. Starr, w. H. Turner. Kimberly;
NJ. ]. Sweeley, r. NJ McCullom,J. Mo
MILAN, II. o. Miner, e. Prothero, Carl
Hahn, J. NJ Maxwell, Twin Falls; A.
]. Miner. Fred Nihart, Buhl; Jake
Hardin, H. Schildman, Filler.
The new organization will push a
membership and collection campaign
as rapidly as possible and the mem
bers express the hope that they will
receive the cooperation of all of the
people of the tract in their work
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
SHEfPMEN ORGANIZE
HERE ON MARCH A
Temporary Organization Formed
and Officers Elected
PERMANENT OFFICERS WILL BE
ELECTED MARCH Is.
Freight Rates, Range, Marketing OF
Wool by Small Growers and Other
Live Matters to Come Up.

A temporary organization of sheep
men was formed Saturday afternoon
in this city by the election of c. L. De-
Long of Twin Falls, temporary chair
man and L. w. Voorhees, of Filler, tenn
porary secretary. After a discussion
of the questions of freight rates for
lambs; the segregation of wool Tor
small sheepmen, rates on oil cake,
lambing and the matter of ranges, the
meeting adjourned until March Is,
when meeting will be held at the
commercial club room for the purpose
of forming a permanent organization
and taking up the several matters dis
cussed at the first meeting.
The marketing of wool is considered
serious one for the small growers as
the buyers seek the big clips and a
to get in touch with purchaser read
lily. 1t is not intended to form sell
ers association, but only to segregate
the wool in carload lots so that buy
ers will be attracted to it.
| The freight rates for lambs and for
oil cake are also serious matters The
sheepmen generally express them
selves as pleased with the program OF
the association and a big crowd is
anticipated at the next gathering. =,
Those present at the meeting az.
said that the average per cent of lambs
saved this year has been unusually
large Chairman DeLong said that Oh
their ranch, the average up to the
time of the meeting had been $50 pei
cent. This compared with the average
of 100 per cent for shed lambs and *
to 80 per cent for range lambs, makes
a fine showing.
1t is hoped by the members OF the
new society that every sheepman who
can will attend from all parts of the
tract and the nearby country and that
the organization will start out with q
big membership for the campaign.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
READING TABLE
EOR THE FARMERS
Leading Publications to Be Found AT
Room of Bureau of Animal Industry
in Court House.

f. ]. Fjeldsted, state animal hus-
bandman, and w. n. Birch. county
agriculturist, have installed reading
table in their office at the court
house They have on this table con-
siderable number of the best farm pa
pers, such as @The Breakers Gazette
"Hoard's Dairyman." "The Rural Spir-
it," Gem State Rural" several swine
and sheep publications, daily market
reports from Omaha, Kansas City and
Portland, a daily paper and various
other publications of interest. There
is also a small library of the latest
books and bulletins on various agri-
cultural subjects. This is for the use
OF all who care to avail themselves OF
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
SPIRITED DEBATE
ABOUT SWITCHES
Petitioners and Professors Have
Lively Discussion at Council
BOTH SIDES PRESENT CLAIMS
FORCIBLY TO CITY FATHERS.
The Matter Again Taken Under Ad-
visemeDt by the Council and VIII be
Finally Passed on Next Meeting.

The crossing of Shoshone street by
switching tracks was again postponed
by the city council last night after a
brilliant debate lasting more than two
hours, in which both the friends and
opponents of the plan participated.
The petitioners and their representa-
tives asserted that this proposed ex
tension was necessary for normal de-
velopment of the city, that it would
hamper the growth of the town to
deny it, that the conflict was one be-
tween different elements of property
owners and that the supposedly evil
effects which would follow the grant
ing of the petition were imaginary.
On the other hand, the advocates Of
the measure asserted that their inter-
est in the situation was largely esthe-
tic, but that the question OF safety al
so entered into it, that so far from
conducting to the future growth of the
city it would tend to drive away farm
trade, and that an extension of the
switching tracks from the other side,
without crossing Shoshone street,
would cost but little more than the
extension asked To this, the friends
of the petition replied that the extern
sion from the other side would cost
three times as much as it would have
10 cross private property and that II
was otherwise impracticable.
The council made the consideration
of the subject the first order Of busi-
ness and urged that anyone who had
anything to say present it. After a
Quaker meeting silence in which the
spirit failed to move anyone, Mayor
Sweeley asked the friends of the petit
ton to present their case, stating that
there was a petition and a protest be-
fore the council but that it was desir-
able to hear what both parties had tC
say for themselves. Attorney c. M
Booth for the petitioners, read the
names of eight citizens who had sign
ed the remonstrance who had since
reconsidered and signed the petition
at the same time authorizing him t
withdraw their names from the pro
test, on the ground that they original
~ signed it under a misapprehensiOr
of facts He said that he had beer
present twice and had presented rea
sons why the petition should be grant
ed and no one had presented reasons
the other way, so it was up to thu
other side to>present their case. Th'
mayor recognized the technical force
of the objection as applied to Mr.
Booth, but insisted in effect that the.
were not standing on technica
grounds and wanted all that could b.
said presented by those interested 70
any reason one way or the other. L
J. Jensen said that he proposed build
ing if the line was extended. Replying
TO a question of p. Johnson as to tn
sort of building he proposed to put uI
he declined to answer, partly on tn
ground that he had not worked out hi
plans fully, and partly on the groun
that it was not a question in which hi
interrogator was interested. so long a
he intended to build. t. 7. Kennell
said that almost all of those on tina
AOon.in,,od 1r paoo 4
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
BOY SCOUTS HOLD
AN INITIATION
Six Candidates Admitted ScOuts
VIII Take Two Weeks Vacation
This Year Mt Galena Summit

The boy scouts held initiatory SER
vices at the Presbyterian church base
ment Friday night, the work being put
on by ]. Mcmillan. Six candidates
were accepted. The boys have ar
ranged for an eight and a quarter
acre patch of ground in Orchalara on
which to raise sugar beets this year to
defray the expense of camping trip
to Galena Summit, where they will
remain about two weeks. The first
aid corps is now taking examinations
in order to be in first class condition
when needed. A permanent head
quarters will be established in Box
canyon on grounds belonging to the
Electric Investment company and do
mated forthat purpose.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
STEEL CREW LAYS
TIES ON SPUR
Construction Train Arrives Monday
Night to Begin Work Tuesday on
Siding TO the Sugar Factory.

Work laying ties on the spur TO the
sugar factory begin lu- day by
a force OF 2S men under ,ue charge
of A. Venelli, who arrived n con-
struction train Monday night. AS soon
as the ties are laid the men will begin
putting down steel, the rails for the
spur being now all on hand. Fore
man Venelli would not set a date for
the finishing of the work here. which
he said would depend on the condition
of the weather and other circum-
stances, but 1t will likely be within a
week.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
ONLY PRELIMINARY WORK
AT FACTORY SITE
Thought that Men WIN be Engaged on
and After Friday Headquarters 10
Go Up Soon.

Beyond some preliminary work
nothing has been done since last week
on the site of the sugar factory, but 1t
is hoped by Superintendent Cowman
of the construction department that
they will be ready to engage labor by
Friday, before which time he Will an
nounce where he and his assistants
may be found AS soon as possible
headquarters will be opened on the
grounds and the men employed there
Things are progressing nicely in spite
of the rather unsatisfactory weather
and the work is expected to go apace
when once begun.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
MAD COYOTE KILLED
ON R0GERS0N RANCH
Many Shots Eenter Body Before He Is
Killed by j. w. LangfOrd-Did Not
Bite Anything.

A mad coyote entered street IN
Rogerson in boad daylight one day
last week. according to L. w. Rey-
nolds. who is in Twin Falls today, and
though so shots were fired from pis-
tolls at him and he was hit many
times. he continued going ahead, un-
mindful of the firing and the wounds,
until he was shot dead with charge
of buckshot from a gun in the hands
of j. w. Langford, the postmaster. me
animal was not froathing at the mouth
and walked ahead as If he saw moth
ing and felt nothing. When he at
tempted 10 turn his head. he was COM
PEELED to switch his whole body
around
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07

Ernest Camp, of Marysville, Cal, the
son of s. b. Camp, pioneer resident
of Twin Falls. with whom he has
spent the past several weeks, is de-
lighting local music lovers with his
talents on a variety of instruments,
the accomplished young man playing
twenty or more kinds.
Mr. Camp revises the music publish
ed by the well known music house of
]. II. Reimich adapting ii for orches-
ira. Mr.. Camp has over four hundred
original compositions to his credit, one
of the most recent being dedicated to
the Twin Falls band.
S. b. Camp and daughter will ac-
company his son back to Marysville.
Calf, where the family will make
their home In the future.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
CROW on INSPECTION.

Adiutant General Crow and Lieuten-
ant CARRIER, U. S. A.. instructor-inspec-
tor of the Second infantry Idaho Ma
tional Guard, leave today to make an
official inspection of the various milf
tia companies there. Their itinerary
Is as follows: Lewiston. March 6;
Grangeville. March Z Coeur d'Alene,
March 9; Standpoint. March 10; Pay
cite March 13; Weiser, March IA;
Caldwell. March Is; Nampa. March l6;
Emmett, March IT: Buhl. March 20:
Twin Falls. March 21; Boise, March
23: state arsenal. March "a.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
TWIN FALLS ASTONISHED
BY SIMPLE MIXTURE

Twin Falls people are astonished at
the INSTANT action of simple buck
thorn bark, glycerine, etc, as mixed
in Adler-i-ka. ONE SPOONFUL re-
moves such surprising foul matter 1t
relieves almost ANY CASE constipa-
tion, sour stomach or gas. Because
Adler-i-ka acts on BOTH lower and
upper bowel, few doses often re-
lieye or prevent appendicitis. A short
treatment helps chronic stomach trou-
BILE. The Bedford-Fisher Drug Co..
Adv.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07
FLORY GROCERY IN DOW STAND
DOW GOES TO JOHNSON BUILDING

The Flory Cash Grocery will move
in about a week from its present loca-
ton at 322 South Main street to the
old stand of the Dow Bicycle shop at
225 Main East. The building is being
thoroughly overhauled and prepared
for the grocery business. The bicycle
shop moved Monday to the Johnson
building at 1876 Secoud street east.
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07

Mrs. John Baisch of Kimberly. who
underwent severe operation Friday.
Is getting along nicely
The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-03-07

Continued on Page A.