The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-09-17
BIG COFFEE ROASTtRS
ESTABLISH PLANT HERE
Choek-Neal Company Begin Business
Covering tho virS1nias, Mary. I
Land and North CAFolina.
WILL EXHIBIT AT STATE FAIa
DemonstTator Coming from PaEenA
Establishment In Nashville Octobes
1-Company Has Been Serving
Country for Quarter Century.

Richmond's newest enterprise. at
ter three months Of preparation. be-
gan business on Friday. The nrst
shipments of coffee from the new
district plant Of the Cheek Ncal Cof-
fee Company. which has three other
plants in the South. were sent out
| to retailers through jobbers In the
States OF Maryland. Virginia. West
Virginia and North Carolina
The Richmond home Of the Cheek
Neal Company IL at 1o0s-11-13 East
Cary street and occupies four floors
in the conduct OF its business. 1t
was established here that better SER
vice might be given users Of the COM
pany's products in the district COM
posed OF the four States named. 1t
10 under the management Of J. H.
Cheek, formerly secretary Of the COM
pany. and now one OF its wce-prcsi-
dents.
All four floors of the Richmond
plant are used in the production OF
coffee from its raw to its finished
state in packages for the consumers.
with whom all business 10 done
though the usual channels, the Job
bers and the retailers. The top floor
is devoted to the roasting Of tho cof-
fee; the third to grinding, blending
and bulk packing; the second to the
companys Offices and to the filling
Of cans and other packages. and ship
ping, and the first floor 10 equipped
with Burns coffee roasting. grinding
and blending machinery. the last word
in such equipment.
Is Fourth Establishment.
The installing Of machinery and
the putting OF the plant in readiness
tor business was begun under the
direction OF Manager J. II. Cheek on
the nrst Of this month. the beginning
Of the company's fiscal year. but 1t
was not until Friday that the nrst
shipments were made.
The new house Of the Cheek Neal
Company il the fourth to be estAb-
lished since the business was begun
in Nashville. Tenn. 4 quarter Of .
century ago by J. O. Cheek. president
OF the company and one OF the coun-
! try's foremost coffee experts. Mr..
Cheek has been drst vce-president Of
the National Coffee Roasters' Assoc
citation for the last two years. He IL
general manager Of the company In
addition to being the president. and
makes his headquarters in Nashville.
The other district plants OF the
company are at Houston. Texas. es-
tablished in 1905, and in Jackson
| Vile, Fla. established four years later.
F, The Houston plant Is now being re-
modelled and enlarged at an expendi-
turs Of 100000. The last fiscal
years business was the largest In
the company's history.
From the Houston plant, within the
last few weeks. the company sold to
the Federal government for consump-
ton by soldiers on the border. Ave
cars Of coffee and one Of tea 1t 10
expected that the Richmond plant
will begin tho handling OF tea next
spring.
To Exhibit 1t state Fair.
Arrangements are now being per-
fected to bring to Richmond October
an expert demonstrator from the
home plant at Nashville. The demon
strator will be in charge OF the COM
pany's big exhibit at the coming State
Fair, and later he will spend several
months working for the Richmond
house demonstrating the company's
products
The company employs in its Rich
mond plant eleven persons and has
ten statesmen out in this district, two
Of them city statesmen. 1t 10 antici.
pated that the plant force will num-
year.
The company from it's four planta
distributes coffee to three-quarters OF
the States OF the Union. The per-
sonnet OF the company il: ]. O. Cheek.
president and general manager; F. L
Cheek, secretary. and D. NJ. Bayer.
treasurer, Nashville: J. w. Neal. vice.
president and manager OF the Hons.
ton plant L. T. Cheek. uce-president
and manager of the Jacksonville
plant: r. S. Cheek. vice-president and
manager of the Nashville plant. and
j. H. Cheek. vice-president and man
ager OF the Richmond plant.