Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-08-06

NOW and how ~. We sdssS the
after what have just told about the increased cost
of production. % =: ~, -.1t. 81. a.sas. atEt
SEEMS ILLOGICAL at first b,sh-doesntit1 But isn n
despe the present higher prices Of materials and labor
still less to make this sxcynder model tnan
did year ago. .sts.. ~
BY THE wAYhere the greatest possible example Of the
EistenY . VIC Ne' p'"'' N''N ~
REQ THE FIFTH SOLD FOR $3.50 in 1912 Its price was
? $ll75, $685. and now is 1915 fob. Lansing.
SAME infinitely better car-for each year We
have incorporated refnenents and added equipment as
the art has developed q"
AND WE TOLD YOU EACH YEAR the reason for the re-
ducton-that had absorbed portion OF the initial
experimental tool jig; die and special eqp'pmenteoS''
and giving you the benefit. ......... Peg,
THIS POPULAR REQ SIX is now in its third season. It
has passed the stages through which great four
charged off. And accordance with that answering
REQ policy give the buyer the benefit and set the price
at $ll5O fob. Lansing
wE'WILL MAKE LOT MORE Of those 4passenger Six
Roadsters the coming season. We underestmateo the
appeal and the demand for this model 1t proved one OF
the most popular Reos eyer built.
OUR RECORDS INDICATE that the majority of those who
bought REQ Six Roadsters the past We're men who
formerly had paid $1,000 to $4,000 for their cars.
HERES THOUGHT FOR YOU: If you "count the
t FOR THE MAN WHO CAN "aford to,pay any price he
likes" for car, is the very man who doesn't He insists
real value for his 4oneyand his knowledge OF values
THE SIX SEDAN speaks for ITSELF though truth to tell
illustration does it scant justice
YOU MUST SEE IT where you study its artistic lines
and fauless finish to fully appreciate this latest Reo
which price at Sl75O.
E | NOW A WORD ABOUT THE TRUCKS snee,eo per cent
Of all REQ automobile distributors also handle REQ motor
trucks
It ! PRICE OF THE 15Oo.PoUND REQ Speed Wagon has
been reduced to $1,000.
tsAME REASON NEpo1ICY-reducsd cost Of manu-
fActure despite higher present cost OF nateuas-as e!r'.
= caed in speaking Of the REQ Six
we made only one general announcement IN 1ne n Wnoe
araye we been able to supply + the dsana Neve1
ground and is running to capacity
need say3 We submit it is the greatest 2Ion motor
e. truck in existence Has been standard for longer Has
Cost Of upkeep .a.- ~.
assume that we could sell all that could make
- thu price $25OO, instead Of Sl65o
AND SS1NALLY A WORD about the big general plaza
- bret reiteraon OF the Reo policy
WE STILL ADHERE to determination to make
more trucks than can make and make every
:, one gooe'
TEMPTATION is GREAT of course. Dealers protesting,
BUYERS beg cling for Reos. But we know-we know
!, on what solid foundation this REQ built;
and We'll jeslously guard that policy to the last
: RIGHT NOW-AUGUST-there orders on hand
factories than at previous time IN keo history
= Orders hopelessly of factory output-and that
also is greater than ever before
AND RIGHT NOW REQ stands higher in the esteem Of buy
= ers and Of the trade than ever before
SsoOooooo PER ANNUM is not small by any REQ
Is in fact one the largest in point of production We
have no ambition however, to be the largest Don't want
n to make all the automobies-only the best
IS RATHER THAN INCREASE the quantity shall strive
ri always to improve the quality that the art adj
isl yances and cars generally improve still REQ will continue
ia to be known as--"7he Gold STANDARD Of Valsss.
! r|ll|zz
: . ~ THE
VI COD SIANnAI
! 9 OF VALUES
lIIlldj6Nz gga[@9 y: