The Washington herald., 1916-11-13
XMAS SHOPPING
CAMPAIGN OPENS
Retail Merchants Advise Early
Buying for Holiday Gifts.

Citizens of Washington and residents
in the territory contiguous to Washing
ton. give attention to the sdvept of the
Christmas shopping season.
In accordance with a wehlestabl blished
precedent. the Retail Merchants Associa-
tion, through President r. P. Andrews,
has officially proclaimed that the shop
Early for Christmas'' season starts today.
The time has arrived for the citizens
needs so as to avoid the scramble. crush
and disappointment that used to attend
the preparations for the observance OF
the Christmas holidays
From now until Christmas Day the re-
tail stores Of Washington will experience
the busiest period that they have ever
known said Secretary Charles ]. Co
lumbus. OF the Retail Merchants Asso-
ciation.
Now Is the Time.
The InGian summer and the election
excitement have, of course left their
impress, but now that both of those peri
ods have passed everybody will get down
to brass tacks' and make things hum
But regardless of whether Indian
summer continues for a while or not the
fixing up of both the person and the home
will be looked after before Thanksgiving
comes and the same period will be an
excellent one in which to anticipate the
holiday needs.
II am sure that the public has profited
sufficiently from the experiences of the
past TO go to market early for their
Christmas needs Storekeepers aim to
please-always. 1t is through such chan
Eels that they secure and keep trade But
they cannot give the ultimate In service
that they desire to give when everybody
goes shopping at once.
The stores of Washington are ready
with wonderfully complete stocks and as
sOrtments in wide variety, and there Is
no better time to buy, when eminent sat
isfactiOp is assured.
Merchants Are Proud.
The Retail Merchants Association
is justly proud of the business houses
Of the National Capital. and to both
residents and non-residents of Wash
ingtOn extends the renewed assur-
ance of satisfaction in all dealings 1t
is jealous of Washington's prestige as
a great retail trade center and will
at all times go the limit in assuring
entire satisfaction to both buyer and
seller"
Rising markets constitute a more
than ever substantial reason for shop
plHB carry lot SnElSImaS LllS year.
Anticipating these rising costs, the
merchants have laid in goods now and
have placed them on sale at once in
order to give the public an oppor-
tunity to meet their holiday require
ments under the most favorable and
satisfying circumstances possible.
The Shop Early for Christmas move
ment now observed throughout the
United States, was inaugurated in
Washington at the suggestion of T. C.
Dulin. The Retail Merchants Asso-
citation has this year named Mr.. Dulin
as chairman of it's special committee
in this matter, and as a celebration of
the inaugural of the movement this
year. the committee will meet at
luncheon at the Commercial Club at
1880 o'clock today.
Trolley Trip Planned.
in order to. acquaint the near-Wash-
ingtonans with the advent of the
of governors Of the Association will
Alexandria and Rockville. The party
will leave Ninth and G streets at 3
o'clock sharp this afternoon. AIexan-
dria will be the first objective. fol-
lowed by a run to Laurel.
The private car Columbia" of the
Washington Railway and Electric
Company has been placed at the dis
pOsal of the Retail Merchants Asso-
citation. through the courtesy of Presi-
dent Clarence =. King. who long ago
established a reputation as one Of
Washington's best boosters.