The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1916-07-20

ny FTeSlucnI watson III an aunTSSS "
the Associated Advertising Clubs OF
the World. in Independence square here
late Thursday. America first means
nothing" he said, unless you translate
It into what you do
Tremendous applause swept over the
crowd when the president uttered the
words.
He quietly silenced the interruption
ard continued speaking on the subject
Of the Duties Of Americans to Their
Country and to the Rest of The World.
America" continued he, "at present
Is at a point where 1t Is not only neces-
sary to understand our ideals, but to
be ready to put them into action at
any cost. 1t is one thing to understand
them. but it is another thing to make
them work.
You cannot understand the people
ct the United States without working
tor them. want you to understand that
am not interested in fighting for
myself, but I am interested in fighting
for things I believe in
The president congratulated the AS
sociated Advertising clubs or putting
truth and candor into their business. Il
wish very much" he said. that truth
and candor might always be the stand
ard Of politics."
Now you got Them a voice in the
crowd shouted, las tremendous roar
Of applause broke out.
Text of the Address.
The full text Of President Wilson'S
address follows:
GU will understand that have not
come here to make an extended ad-
dress. l do not need to explain to you
the circumstances which have made 1t
impossible that I should prepare an
extended address. but I count myself
very fortunate to be able to leave my
duties at Washington long enough to
face this interesting company Of men
who have the very fine conception that
1T is their duty to lift the standards
and ideals of their profession.
Il understand, gentlemen that you
have associated yourselves together to
get prompt candor and truth in the
advertisement of your business. l wish
very much, gentlemen, that candor and
truth might always be the standard of
politics as we'll as the standard of
business. l want to challenge your at
tention for a moment to this aspect
OF your activities. l do not see how a
man can devote himself to candor and
truth in the promotion of particular
business without studying the life of
great nations to whom he addresses
his advertising. l do not see how a
man can fail, having established the
hcrlZon of his business where the great
hills of truth lie, to lift his eyes to the
great multitude of laboring men and
striving women who constitute great
nation like ours, and in the very act Of
addressing them get in his own con-
seriousness some part of the impulse Of
their lie. You cannot commend your
business to the people that you do not
understand, and you cannot under
stand the people Of the United States
without wishing to serve them.
In Fighting Mood.
so l came to you with this thought:
America is at point, gentlemen, where
1t Is more than ever necessary that she
should not only understand her own
ideals. but be ready to put them into
entertain fine principles and another
th!ns to make them work. 1t is one
thing to entertain them in the for1nu-
Las OF words like the splendid words
which were uttered and gave distinc-
ticfi to this ancient and historic build
lns hehind me. but it is another thing
to do what those same men did to
make those words live in the action Of
thelf lives. And America is summoned
In each new generation to renew not
only the pledges that those men made
but to renew the example which they
gave the world.
i am not interested. and 1 believe
that you will believe me when 1 say
never have been interested, in fighting
Tor myself. but l am immensely inter-
ested in fighting for the things 1 be-
heVe IN. and so far as they are con-
Gerned am challenger to all comers
II IS important. therefore, since I am In
n fighting mood. to let you know what
nre some of the things that I do be-
lleve in
In the first place, I belfeve-and 1
summon you to show your belief in the
same thing that it is the duty Of every
A merlcan III everything that he does in
his business and out Of it. to think. first
rot of himself or of any interest which
ne may be called upon to sacrifice but
CT the country which we have. America
first means nothing until you translate
II INTO what you do. So I believe most
profoundly in the duty Of every Amer
lean to exalt the national consciousness
ny Purifying his own motives and ex-
hlblting his own devotion"
Price of Justice.
Il believe. in the second place. that
America. the country that we put first
III our thoughts, should be ready in
every point Of policy and Of action to
Flndlcate at whatever cost the prin-
ciples Of liberty Of justice and of hu-
mainly to which we have been devoted
from the first. You cheer the sentiment,
but do you realize what it means. 1t
means that you have only got to be lust
to other nations. 1t comes high. 1t is not
an easy thing to Go. 1t is easy to think
l1rst Of the material interests of Amer
lea. but rather more difficult to think
first of what America, if she loves JUS
tice, ought to do in the field Of inter-
national affairs. believe that at what
ever cost America should be just to
other peoples and treat other peoples
as she demands that they should treat
her. She has right to demand that
they treat her with justjce and respect,
and she has a right to insist that they
treat her in that fashion, but she cam
not with dignity or with self respect in
slst upon that unless she is willing to
act In the same fashion toward them
mat am ready to fight for at any cost
to myself.
Then, in the third place, touching
ourself more intimately. my fellow cfti-
zens, this is what I believe: If we be-
lieve in the life of America the central
principle Of it is this. that no small
oody OF persons, no matter how influ
entail, shall be trusted to determine the
O NJ 1ov