New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-06-21
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Wednesday, june 81, 1915.
Conducted by Samuel Hopkins Adams.

Conducted by Samuel Hopkins Adams.
This department has entered the second stage Of service to
Tribune readers Primarily intended merely to separate
the sheep the gatsand hang bell the
But beyond identification u Embrace
human study You are invited
assist For letter printed in this department db.
ing experienees-Plea.an' unpean-~th ADVERTISE" OF
merchandise excepting only patent medicines The Tribune will
send $780, payable merchandise Of Tribune ad'er
For the letter each month special prize
of $4,000, payable similarly, will awarded Name printed
wihheld prefer, but be signed or will no. know
where TO send the prize order Adde Tho Ad-Vsor lh'
Tribune. New York.
m raid 50 for hoSr 1dG;a,o from s'Oa'Ts wsT
sheets, containing thai about beginner knows
IS nosed herewith Of my letter to then ;. +, -,
incosed fer from sm dated the l2% HIS consider one o.
~ '"''"S '''e'' ever received WA" ~ ~ sHEBBURNE
right practically him of being
dshoorabe and sharper mpudent letter as recall having
read And definitely the Standard Writers College
of Kansas City with which selfepectng may
safely have dealings
What do think Of this for straightforward 6f5 sssf
without reserve" announces hosiery. q" Iron
absolute satisfaction bring them back and
pair free"
good, warranty your money back
would be perfect
the % a%y S 1 with a sSf% B. 2 Altman s ' e. has s S
appeared YOUR SUNDAY par the cause this change
no noedSe and the only hint to it was contained in statement in
enclosing copy Of letter have written
such bSgseboS Necessities INV home Irop s yery MANI v Of
SSsan S @ that S 5I ye badly Gdsid PG %s b
nSd may P3 a S for sa 9q experience Nth III APSoo6
The Altman has been. the interesting cpl
The Trbunes advertising merchandising
methods 1t interesting the house Of such
standing and recognized integrity directly challenged The Tbunes
privilege of deciding what its columns should contain 1t interesting
because when Aman threatened withdraw its advertising
things DONE became inevitable for The Tribune do those
particularly this episode illus
merchandising principle emphasized repeatedly these
That the carefully conducted establishment the world liable
by the eeny employees and that
outside judgment the policy of depending must
scattered though direct evidence be with the established
standards of the management of that store
The Tribune had believe that the Altman threat and
withdrawal of the Altman advertising actually did the opin
ion of the highest Altman authority that this not
case; city prevented highest authority
his house the unfortunate experience Of taking ntenae
Tbunes criticism Almsns methods the issue of values
not raised Altman merchandise speaks for itself There moth
The personal behavior certain its clerks and hoorwake'
resented ana ~hh we SFcSeG n o< sum tg'c.s Is
mans And have than hope at these issues
world why Almsn advertising per should
appear The Tribune 1t welcome time without prejudice
The Tribune privilege of frankly discussing store methods
m n Saturday Kew "its NY p S ' ass 2 s F q o IsP
gray @.Tehn EXT the parsde eN minutes noticed tina, one .,
Gos USicb we're 5iany nncrfeets In the six wear
would have @ tine mat P b Gmn s m no" f T
VISOR the shop this morning and explained the
gloves closely and said. he.ruly: well
other Step this oeo.s Ana instead Of picking out
FRY FT tsi: pair on and they right vy maeh
What impressed he Of masking the exchange
was % range the man VINO MADE the exchange was not the
man | oypy purchased % was not looked @on as s0s
character object Of charity word as to the date Of
pua was ~ sr osneg m @ oe tbee r no my 1g con-
different people rulng stack of sales slips;
imperfect mar exebngs
transaction being ePnsammed in less than e minutes with " much
extended by the making the SALE
Showing confidence tradeuce quite likely prove