Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-30
AID MEN TO PREPARE
BIG MOBILIZATION"
CAMPAIGN FOR u. 5.
Advertising Planned to Cover
Entire Country for Quick Re-
suits in Any Future
Emergency
EXECUTIVE BOARD ACTS

The Executive Committee of the Asso-
ciated Advertising Clubs, at it's post-con-
vention meeting at the Belevue-Stratford
Hotel today authorized President Herbert
s. Houston to appoint committee, repre-
senting the various branches of the asso-
citation to prepare a great advertising cam
paign for the United States Government.
for use at any time in the future when the
Government may have need for the quick
mobilization of the country.
The campaign will be prepared as the
direct result of the invitation OF the Gov
ernment. following consultations held be-
tween officials and Mr.. Houston.
The details Of the plan include the CO.
operation of all mediums throughout the
country. The smallest centres OF popula-
tion will be reached by the association. A
signal will set the whole machinery in
action and direct the mobilization move
ment.
Since the Associated Advertising Clubs,
through it's Committee on Industrial Pre-
paredness, headed by Lafayette Young, Jr.,
Of Des Molnes, as chairman, prepared and
placed very extensive advertising cam
paign in the newspapers and magazines Of
the country as a means for promoting the
work OF the 10000 engineers who volun-
tarily made a survey of the industries Of
the country for the Government, Washing
ton has become greatly interested in adver-
tlsing as a means for reaching the people
quickly and gaining their cooperation.
Howard Coffin. chairman Of the En-
gineers' Committee, said recently that their
work could not have succeeded without the
help OF this committee and OF the news
papers. magazines poster plants and others
who aided in familiarizing the people OF the
country with the movement,
The advertising space for that campaign
was donated. The campaign TO be prepared
would be one for the Government 20 use in
paid-for space
The committee to make the proposed plan
will include one man from each OF the l6
departmentals OF the Associated Advertising
Clubs so that every kind OF advertising me-
dium md advertising interest will be repre-
sented,
AT the meeting this morning Mr.. Young
told briefly of the patriotism OF the pub
lications OF the country which had prompted
them TO give large spaces TO the prepared
ness campaign and spoke OF a poster which
the Poster Advertising Association had
Louis Fancher prepare, and which was
displayed in every city OF the country hay-
ing Industrial plants. In addition to leading
magazines, $50 daily papers used the
copy" and Il was placed by the Western
Newspaper Union and the American Press
Association in $500 weekly papers.
A committee was appointed yesterday to
cooperate with the associations Commit
tee on Retail Cost Accounting Systems In
uGNlslnB Il plAH " TIC auopAloH VI
the accounting plans by the retailers Of
the country. o. c. Harm, National Lead
Company, New York, Is chairman. and the
other members are Frank A. Black, adyer-
tising manager William Filene's Sons Com
pany. Boston. and John Clyde Oswald, pub
fisher OF the American Printer, New York.
IL Is proposed during the year TO help
all manufacturers and iobbers OF the coun-
try by helping to make the retailer a more
efficient business man. The business death
rate" (the number OF business failures)
is increasing each year alarmingy, and
those who have studied the situation be-
lieye this Is because the average retail
merchant does not have the figure facts
pertaining to his business that are nseas-
sary 70 success.
Plans were also approved for the sx-
tension OF the retail educating work OF
Frank Steekdale. the association lecturer
who viii hold business short courses" for
the enlightenment OF merchants IN the
Smaller cities u the country.
a plan vas approved Ter the publication
OF E Journal on retail ADVERTISING under
the direction Of the retail department of
the association.