The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-02-11
DOLLAR DAY IS
A BIG EVEN
IN PENSACOLA
Stores Crowded With Shop
pers From Early Morning
Until Late In Afternoon
SUCCESSFUL
OF ALL TRADE DAYS
Immense Business Done by
the Stores and All Shop
pers Pleased

Dollar Day in Pensacola yesterday
was an unqualified success. 1t was
the biggest of all trade days in Pen
sacola and merchants and shoppers
alike were pleased.
Residents Of Pensacola from the
morning The Journal first announced
Dollar Day had waited for the paper
to appear with the list of bargains.
The result was an immense crowd
of shoppers on the streets and in the
stores throughout the day. Early
morning cars brought buyers to the
city and as the hours passed the
crowds became larger.
The stores had offered real bar
gains TO the buyers and the latter
were eager to secure them. There
were rushes in stores and crowds in
doorways. Buyers went home on
cars and in automobiles with their
arms filed with packages, while
others took their places in stores and
some made second trips to the city
to take advantage of Dollar Day.
Late IN the afternoon a Journal
representative made the rounds Of
the city 70 get an impression of the
days results. Every merchant was
pleased. Every one had done an enor-
nous business and realized the bene-
fits secured by advertising. Below
are the expressions of business men:
Mr.. McDavid of the Bon Marche:-
The best shopping day since Christ
mas and such a happy crowd.
Ed Forcheiner of the Boston Shoe
Store Simply delighted. A big
thing. Results most gratifying. Big
gest day since Christmas.
Charles Cottrell:-For bringing the
people out and getting results, Dollar
Day does it.
Ben Clutter of the Clutter Music
House:-Certainly did bring out the
folks. More than pleased with the
results.
Max Gugenheim, Of the Coffee
Ranch Cove had no combinations
70 offer, yet it was big day with us
as it brought the people out.
T. L. Cant, of the Everlasting Fab
ric Co.:-Trade today was simply big.
1t looked like holiday times.
Frank, the Taylor Though am
off the main street, they found me.
Dollar Day for me.
Mr.. WiIenski, of the Garden Cash
Grocery Co.:-From now on we are
firm believers Of Dollar Day. Our
business was big.
Mr.. Lownan, Of the Chero-Cola
Bottling Co.:-Where I had no par
ticular value to offer for dollar,
could not but help noticing the happy
throng that was on the street today.
Henry Jeudevine, Of Mayes Print
ing Co.:-Dollar Day looked like car
nival time to me.
Mr.. Adams, of the Pensacola Elec-
trio o.:-Undoubtedly the biggest
day for shopping Pensacola has had
since Christmas.
Sidney Bell, of the ParIor Market:
Our phone calls unusually early to-
day. They all said they were on their
wav to the Dollar Day stores.
Mrs. Falk, Of the Ready-to-Wear
Store:-A charming day. A good
natured buying crowd and results
more than good.
w. w. Watson, Of Watson, Parker
& Reese Co.:-ATl previous records Of
Dollar Day broken by today's. From
opening Of doors until closing time we
were kept busy.
Mrs. Brown, of The Vogue:-Am
certainly more than pleased with Dol
lar Day. We did simply splendid.
Mr.. johnson, Pensacola Gas Co..
AS trade stimulater there is nothing
to equal Dollar Day.
Miss HERMANN am pleased to
say that our business today has been
extremely large, which I attribute to
Dollar Day.
Edward White, of White & White:
Dollar Day brought out the people
and they came to shop, not to look.
Results with US indeed most crafty
ing.
T. E. Williams, of Williams Furni-
ture Co.:-ThouRh out of the main