Evening journal., 1916-01-22
CALL ON Blue HEN TO
CACKLE ITS PRAISE
Advertising Experts Write
of Resources and Advan-
tageS of Delaware

Printers Ink publishes the follow
ing under the heading, Its Time
the Blue Hen Cackled;"
Delaware. diminutive in area
though she may be, is the first Ameri-
can State, because she was the first
TO ratify the Constitution Of the
United States
| Delaware Dover used to sing
song the kids in geography class,
back in the SOS. To this alliterative
combination might be added duPonts
and dynamite.
Delaware is full Of duPonts. In
Wilmington and its environs are tho
! Offices and a large portion of the tre-
mendous plants of the DUPONT inter-
ests and the vast estates of the du-
Pont family. DUPONT dynamite and
gunpowder are radically altering the
earth's surface every day The du
Pont products are in worldwide de-
mand. They are playing a big part
| in the destiny of nations today.
Here is a great example of an ag-
| gressive, fore sighted enterprise
!
est activity when the dogs OF war arc
| unleashed. But the DUPONT people
are not by any means dependent upon
Mars for prosperity in their industry.
They have gone to the American
farmer with the message of dynamite
for vertical farming and to the Amer
lean sportsman to stimlate trap
shooting which until recently was
becoming an almOst-forgotten means
Of sport and recreation. Thus they
have insured steady demand for
their chief products. Then, too, they
are helping to teach the American
people the value Of such substitutes
for leather as DUPONT fabrikOid
Wilmington manufactures vessels,
, cars bridges. structural steel, fiber
/ products. crates. paper -four cotton
and wooden goods Some of these
products arc advertisable in "A large
, sense. some are not
The remainder OF tho State is
. pre-eminently agricultural. Delaware
peaches are famous. Market garden
ing stimulated by proximity to the
larger cities. is an important and
s growing activity. Delaware has bull
S up a considerable industry in the can
, ming Of tomatoes and other vegetables
S and small fruits. Right now more
e than one hundred canneries are send
: ing out annually more than a millior
cases Of tomatoes.
Back in Revolutionary days. Cap
tain Caldwell, commanding the Frs
Delaware Regiment of Continentals
' made cock-fighting his hobby. Beinl
= pretty much Of cOnnOisseur i'm thi
= line. the captain always sought SON
- OF blue hens. for these featherweight
y and hantamWeights were born will
II pugnacious proclivities. in his opinion
IS Hence the name Blue Hens Chickens
l. which has clung to Delawareans {
| this day.
The hen is now recognized as a simoi
pure advertiser for reasons which al
familiar 10 everyone just now Il
state Of the Blue Hen is enjoying unpr
a cedeuted prosperity.
Never was there a more favorable ol
% portunty for the small concern for sol
n and rapid growth. Delaware is an ide
d. field for the development of co-operatil
lr marketing of fruits and vegetable
,f which has been so successful in othl
& States. Where is there greater oppo
g. tunitv for "a complete line of high grao
canned fruits, vegetables aud sea food
.. Delaware has something to offer III
y rest of the country. It's time for Il
, Blue Hen to cackle and spread that fa'
. broadcast We, of advertising headqua'
/ ters. are ready with expert kuowleda
: in the handling Of incubator chicks"
!, the advertising world We have deve
oped many of these in other States. "
u can do the same in Delaware.
y y. W. Aver & Son. Philadelphia, Ne
S, York Boston and Chicago.