Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-10-28
Adopt Mems Business
Methods to Get Full
Value, Francis ]. Nc
Caffrey Says
Watch Weights, Pay
Ca h, c o m p a r e
Grades, Shop Person
ally Items of Advice
ItnoN'T be a girl. be man" "

"noN'T be a girl. be man"
- There, Mrs Housewife in n nutshell
Is the advice OF grocerytnan. bred In the
business through three generations. when
nsked by the EVENING LEDGER what he
would recommend TO the housekeeper as
remedy for her constantly growing house.
hold expense bills.
Physically impossible, OF course but vir-
tually simple enough, II you accept the ad-
vice in the sense and spirit OF the giver.
The latter. by the way. IL Francis J. McCaf-
frey, secretary and treasurer OF the flrm
OF James A. McCaffrey q Sons, Inc. at 1907
Market street. The store was established in
fS26 by Mr. McCaffreys grandfather and
he himself was born. as he expresses II, be
hind the counter"
80 wneR he speaks 10 you. Mrs. House.
wife, II is with the wisdom CLEANED from
those ninety years residence OF his family
ir your neighborhood. But bear In mind
from the very outset that he is not using
tho language Of caviling age for Mr. Nc
Caffrey is far from old In years or ideas
Neither is he singing out his own custom
ers in the application.
You may live on Rittenhouse square or In
apartments in one OF the many palntial
houses that are converting sections of West
Philadelphia into local Central Park West.
Again. you may be Just settling down to
love in a cottage" with much Of the we'd
ding rice shower still clinging TO the rugs
HnC furnTure. OF again. you may pe II
resident Of any part OF the wide-spreading
and rapidly growing city.
GOOD ADVICE FOR ALL
But whoever you are and wherever you
may be striving with your husband and
family to make home a place Of happiness
ard your table we'll stocked and all within
your income, Mr.. McCaffrey's words are for
you as well as the representative Of the
EVENING LEDGER to whom he addressed
them.
Don't be a girl be n man. That's what
I tell my daughter, who is about to be
married. and that is what would say to
every woman who would ask my advice
on how 20 make the cost of living cheaper
in spite OF the present high prices of food.
"If the women Of today would only use
the same methods in their household AFFAIRS
AZ their husbands do in their business, or l
am compelled to do in mine. they would find
a saving in expense that would be as sur
ptising as II would be profitable. And their
grocers, too, would profit more, even IL the
gross sales were less.
but they won't" Mr.. McCaffrey unused.
women and do not look upon things In
They won't Maybe it's because they are
| the same way that men do. Anyhow. they
don't, and that is why, IL they only knew
| and realized IL, that their grocery bills
and household expenses are going up.
There's one of the secrets OF the high cost
| of living that monopolists and food corners
have nothing to do with and cannot con-
troll
''The women simply take too much for
| granted They don't know what they are
| getting They think they do, but they do
not They are paying for things that they
! should not pay for, just because they do
not use the proper intelligence in buying.
Many of them never look on the package
where the weight of the contents is printed
| to see what quantity they are getting. II
would startle some OF them IL they did.
| II isn't the fault of the manufacturer or
| the grocer The law requires the maker
OF package goods to label every one with
| the exact net weight or capacity The
| woman may know II is there, but she
| doesn't stop to think whether that weight
| is pound or only four or five ounces. II
| looks like a pound, so she takes II for
| granted II is a pound.
GIVES A DEMONSTRATION
Look here" Mr. McCaffrey tore oper
| a package of washing powder. He poured
| the conteffts on a scale. showing an actua
weight slightly in excess of five ounces
| He held UP the empty box. 1t was stamped
| Ave ounces.
There is no fraud there" he said. Thai
| package contains just what 1t Is supposed
| to contain. 1t sells at ten cents. and 1.
| in great demand Three of those packages
would weight about a pound. That woult
cost thirty cents. A bar of soap of th'
same weight sells at five to seven and
| half cents. Yet we sell far more Of thos'
| packages than we do of the soap. Th'
| difference is In the more convenient form
In which It is prepared but would a maj
pay thirty cents for a pound Of hve-cen
soap, or twenty-five cents for the littl
| labor-saving involved2
| Now, again, here is q coffee prepara
tion, stamped thirty-three grams to tn
| package, which costs thirty cents. Doe
the woman find out how much that means
| That package weighs two ounces one
| eighth of a pound. She pays at the rat