Evening journal., 1916-10-23
.SNELLEEBURC Store
Il Years Old
"Of Wilmington, By Viii
mington, for Wilmington"
Motto Brings Success
10 Institution
IN LINE FOR ALL
CITY PROGRESS

y. Snellenburg & Co.. which has
been an impetus for the growth and
advertising of Wilmington since its
establishment here. IS today celebrat-
ing its twentyiirst anniversary. Shin
ing forth on this occasion is a motto
of David Snellenburg. manager Of the
store. who has conducted its dealings
with patrons in admirable fashion:
"Of Wilmington. BY Wilmington. For
Wilmington.
The store was built in 1895. The
structure was designed by a Whining
ton architect, it was built by a local
contractor and erected by local labor
II has since gained the pinnacle Of
popularity among Wilmlngtonians
Success has attended the operation
since the first day Of its existence
This is illustrated by the fact that only
few years after it was built il be
came necessary to enlarge the store to
accommodate the rapidly increasing
trade.
The story of the growth Of the
store is interesting, but the main in
terest In the anniversary celebration.
for those who love their city, lies in
the fact that the store has justified
its motto OF we believe i'm Whining
ton; Wilmington TO the front" Two
years after the store was established
an advertisement was printed in the
local papers declaring that the own
ers would give 81 600 toward a fund
to induce the investment of capital
in this city
The progressive spirit and the com
mendable earnestness Of that day have
continued to the present. David Smell
lenburg has long been identified as a
man who has the best interests OF the
city at heart He was one Of the orig
inal boosters for Wilmington one OF
the first men TO insist that Wilmington
should move either to the water front
or bring the water front to the city.
in line with his progressive spirit.
Mr. Snellenburg supplied the mem
bers of the degree team OF Eden
Lodge. Odd Fellows, with umbrellas
which they carried South. and through
this medium the Odd Fellows spread
the tidings OF the rapid progress OF
Wilmington. Mr.. Snellenburg has al
ways taken an active part. and has
even been consulted for counsel i'm
regard TO civic matters He is "a
strong advocate OF good roads good
markets. and closer cooperation and
coordination OF the rural parts Of
the State with the city. Good roads
he maintains. are as important to a
city as railroad trunk line.
Mr.. Snellenhug has conducted the
/ Snellenburg store In a most able man
ner, and w,on lodges of the city and
similar oiganiu tions heard the word OF
7 the apprC.rh ~ the twenty first amt
versary oil iic store, they sent 10 hin
letters testifying their interest in the
welfare of the store. is view Of his in.
/ terest iu them.
AS for the business end OF the an
niversary this has been carefully
planned. and Il is bound to meet the
requirements Of the occasion The
word Of the company has been given
that. in appreciation OF past patron.
age and interest. only the best will be
given TO the customers during the
celebration. The rules 10 govern these
sales are TO be economy, quality,
4 service and reliability.
As has been said. everything has
been planned for this celebration
down to the last detail. Each days
special sale has been mapped out.
fresh up-to-the minute goods are in
waiting for the opening Of the doors,
and they will be replinished and new
things added as the celebration goes
on. Anyone who has ever been
through the store need not be told OF
/ the things that are 70 be had here nor
of the quality Of the goods. Least OF
all is it necessary 10 mention the eX-
cellent service to be had But il is
necessary to mention the fact that the
very Quintessence OF all that is good
and can be sold will be at the hands OF
the customers and patrons OF the
Snellenburg store during its existence
here.
d Pr. Snellenburg has taken as his
motto for his celebration: "Of Will
mington. Is Wilmington. for Will
mington.' In choosing il Mr.. Smell
lenburg says he feels that his store is
a part Of Wilmington. for il hascome
to be what it is through Wilmington,
d = r.. ~