The Barre daily times. (Barre, Vt.) 1897-1959, 1916-08-16
BOOSTING A CITY.
Some Ideas Presented BY Quincy Con-
temporary.

The real intrinsic value OF newspaper
advertising as compared with the clap.
trap fy-by night schemes worked by
some real good ones from time 10 time
has never been better illustrated than il
has in this city by the result of a cam
paign Of general newspaper advertising
in Boston and local newspapers for the
benefit of Quincy in the past.
Two years ago, some OF our live mer-
chants, mindful of the fact that we had
a good article to advertise, mindful of
the fact that no better suburb of Bos-
ton existed, and mindful OF the fact that
Others would think so ii we did, raised
some money to back their judgment
A generous advertisement was insert
ed in every Boston daily as well as the
Quincy papers, setting forth the advan-
tages of the city in plain straightfor
ward way.
No individuals or group of individuals
name was attached in any way to the
advertisement 1t simply stated that we
were live town, stated that we enjoyed
our city and why, and urged others to
come here and enjoy it with us.
This advertisement caused widespread
comment in New England even among
large advertisers and advertising men,
some smaller places in the suburbs fol
lowing suite as its unmistakable value
was appreciated
This advertisement was published first
in the fall of 1914, followed by another
insertion in the spring OF l9l5-two in
sertions only, mind you.
Now for the results
You say, perhaps, that it is coin /
cidence; no matter. The fact remains I
the same that Quincy has never grown
as fast as from that time; it never
has grown as well; the personnel of the |
growth has never been as good; Quincy
has never had as many new people settle
here from other suburbs as in the past
two years; something has done it.
The possible statement that The town
would have grown anyway" is true; that
sort of thing is worthy OF the brain ef
fort back of it. Such a mans advice is
generally free and it is worth it.
The point is that we had an article of
merit We didn't do thinking part, we
proclaimed it. When you do that and
IAN deliver the goods somebody thinks
as you door is willing to investigate Ii
out of those reached by a million or two {
circulation certain percentage are NOV II
ng somewhere, spring and fall. Out OF
his percentage Quincy gets a share that $
would otherwise drift to some other sub ,
ub. ,
They drop off of train or trolley; some /
,ody gets hold of them; gets them in f
crested; gets them to live here; they Ir
H. 81 lr,, III. Il fa L
asy. That is what happened after the O
advertisements spoken Of \
1t is a general belief that hundreds Of c
eople have made their homes in this
ity directly or indirectly through the d
ublicity of year or two ago e
We are informed that the number who s
at back and said mo, we will not con- "
ribute, but will take our share of the 5
enefts," were surprisingly small, hard il
Y an instance. They, almost to man, W
aid, yes, sure thing"
We are also informed that the matter p
, being taken up again for this fall on W
little larger scale, by the progressive "
usiness men of Quincy, and a very Il
earty support is looked for. il
So far as the Patriot Ledger is con-
erned the advertisement is not of pc a
lniary advantage to them. 1t has be- RI
IRE, and offers now, to publish the ad- !,
ertisement free of charge and to offer p
ny help or suggestion in its power. di
The Patriot Ledger progt will come
ter by increase of population. 1t stands t.
the same position as does any other ii
,rporation or individual interested or 8;
,ing business in the city. ca
Our city is growing and growing fast. SO
The comfortable anemic and phleg- ea
attic plodder who says st will grow all in
ght anyway" will only be kept out CO
the discard and out of the company d.
the croakers by the now, happily, of
rye percentage of wide awake, optimis u.
9, go-ahead boosters, who, though not
indigenous to the soil of Quincy have
en- converted in spite of themselves.
Oh find plenty of boosters now. pr
When we have things coming our way ~
us follow our hands" and keep the M
Il rolling. oil
The city is Just what we make it, good re
bad, large or small. but we believe, nc
tn the thinking element, that this III
mpaign will be as fruitful of results oil
was the campaign previous.-Quincy eel
Iass.l Patriot.
tul