Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-24

VANGUARD OF ADMEN
ARRIVES IN CITY
Continued from Pars One

Continued from PAGE One
new ideas and intelligence to every part of
the land The eyes of the nation will be
on Philadelphia these FIVE days. for during
the convention the very essence of tn.
brain ability OF the United States will be
assembled here for the purpose OF elevatng
the business of the United States to the
very top notch OF world prominence.
For months some OF the keenest minds
in the United States have been planning to
make the convention new epoch In the
field of advertising. Men with the vision
of the prophets will point the way to new
and higher levels In business endeavor, and
out Of the convention may be crystallized
bigger and finer conception Of the obliga-
tions of the merchant and manufacturer to-
ward the consumer
The 10000 or more delegates who are
gathering here today from every city of
any importance in the land are men of
the highest ideals in business. They are
seeking the truth and they are coming here
for inspiration which the convention prom.
ises to dispense in plenty They expect to
be written here in Philadelphia, the birth
place Of liberty and of all the things which
constitute the finer fibre Of the American
Republic, q new and higher declaration of
the principles of business. They hope that
Philadelphia will serve as cradle for
rev and splendid business era, as it served
as the cradle of independence
FIVE TYPE or AMERICANS
These advertising experts, bankers, mer-
chants and advertisers are the very finest
types of Americans-men who are proud
of their patriotism and their loyalty to the
stars and Stripes and all that the Amer
lean flag represents They are fully aware
of the dangers which have confronted and
are confronting this nation, and 1t is prob
able that out of this convention VIII de-
yeIop a plan for safeguarding American
nd markets
world to American business. There Will be
present delegates from England, France,
Australia and South America, who Will set
forth the imperative need OF American
made goods in those countries. They VIII
tell what steps need to be taken for the
capturing of foreign trade. Manufacturers
from all sections of the United states viii
be enabled to gather great quantities or
data on world markets from the Foreign
Trade Bureau of the Philadelphia Chamber
of Commerce. the largest and most COM
plete organization of It's kind in the world
Thus IL is more than probable that the
big advertising convention VIII serve as
the compelling force which Will result in
securely establishing American commerce
in ALI parts OF the world. Advertising eH-
merits say that the influence of the Philadel-
mia convention will be felt around the
globe that even far-away Japan and China
will hear the echo of the doings and con-
cluslons of this monster conference of
American business captains. They declare
that the convention will hammer into the
consciencencss of the nations of the world
the Significance of the word "Americanism.'
Leaders In advertising and business say
that the influence of the convention upon
the nation will be tremendous. They say
that It will result in the dissemination OF
ideas which will bring about revolutions in
the conduct of many lines of business. The
convention will have its economic and So
clal significance, and even the church will
=. tn1 rlp ,uyttH \,
courage of their convictions. will tell how
they have employed the science of advertis
Ing to fill empty pews and spread the truths
of Christianity to unchurched millions It
is more than likely that the deliberations of
these ministers will have n powerful in
huence on the affairs OF the church in Amer.
lea. out Of their findings may evolve a
plan for arousing more interest in affairs
religious.
Two great institutions OF learning and
education will furnish the home for the
convention. The big general meetings will
be held in the Commercial Museum, which
has been aptly called the "storehouse of
the worlds knowledge"
The departmental gatherings and confer.
ences, of which there will be thirty or more
will meet In various buildings of the Uni
verslty of Pennsylvania, founded in 174O
by Benjamin Franklin. Almost every
phase OF world business will be covered in
these departmental meetings, each OF which
will really be a convention In itself Ex-
perts and pioneers in almost every line of
commerce will offer new ideas to the world