East Oregonian : E.O. (Pendleton, OR) 1888-current, 1916-04-07


THE TREMENDOUS DEMAND-the over
demand-the excess of orders over possible
factory production-that this REQ Six enjoys
IS proof that 1t now reigns supreme among
six cylinder cars.
NEVER DID ANY CAR ENJOY a greater
vogue-neve did any product achieve such
an unqualified victory. Never did orders pour
into the REQ factories as they have during the
past three months-as they are pouring In
today.
JUST THINK OF TT On March first we had
on hand at the REQ factory in Lansing,
immediate shipment orders for more than
1900 cars-about equally divided between the
two great REQ models.
THAT'S MORE ORDERS than we ever had
on hand at any previous time. That was
March first, mind you-not May frst,-and
despite the fact that during the past three
months, January to March inclusive, we had
shipped more Reos than during any previous
three months in REQ history.
ISN'T THAT A WONDERFUL RECORD
doesn't it prove that after all sound engineer
ing practice and sound business principles
win in the long run?
YOU WILL RECALL DOUBTLESS that we
REQ Folk took no part in the recent noisy
controversy. We did not vie with others in
claiming supernatural qualities for this REQ
Six. Like yourself, We were amused on
lockers.
REO'S POSITION WAS SECURE. We think
it is permanent.
so WE TOOK NO PART. We were content
to let others claim anything they thought best
content in the knowledge that we REQ Folk
could, when put to the test, prove as much and
more.
OUR ONE CONCERN WAS TO BUILD
enough Skies to supply that ever increasing
clientele who feel safer when they have tied
to q Reo-that ever increasing class of dis
eliminating buyers who are looking, not for the
fastest, but for the best, in motor cars.
BEST OF ALL, that demand is the result, not
of artificial stimulation, but Of steady growth.
WE HAVE NEVER FEATURED excessive
speeds or radical features of construction.
We speak only ofReo quality-Reo uniformity
of quality-and of economy of upkeep. Just
those things the more sensible buyers demand
in a car.
THIS REQ SIX APPEALS to a class of buyers
who formerly paid several times as much for
their motor cars. Men able to pay anything
but too sound in the head to pay for an article
more than it is worth.
MEN WHO LOOK TO QUALITY of materials
and workmanship-not merely the price tag.
AND so WE SAY-and we measure every word
because we REQ Folk stand back Of what we
say-that no man, however rich, can want or
can buy a better automobile.
WHAT COULD HE ASK that is not in this
REQ SKIP Size2-It is a big liberal seven
passenger car. Power2-it has ample. Rid
ing qualities?-it is unequalled. Speed7-
all a sane, sober man will ever care to use.
Beauty2-it has been called the Fashion
Plate" Reputation?-none stands higher
han REQ.
ITS UPKEEP COST has proved to be less
~ n one-tenth-get that, one-tenth-that of
50 ne hve-passenger cars. And skinny Elves,
a. thatl
50 ANYONE WHOSE FAMILY DEMANDS
a seven-passenger car can afford to own this
REQ Six-while the wealthiest will find in 1t
all the luxury that can be had at any price.
IS IT ANY WONDER the demand for such a
car is so greatly in excess Of our ability to
build thern-even in the big f~orty-acre REQ
plants2 Is it any wonder?
THOSE WHOSE ORDERS are in our hands
well in advance, can count on getting REQ
Skies for spring delivery. We have our
allotment by days. Can tell you lust when
you may expect your REQ Six. But every
days delay is dangerous-there WON'T Be
enough to 60 round. First orders will Be
delivered first.
TOnAN III ha q minute Too aonn