The commonwealth. (Scotland Neck, N.C.) 1896-1929, 1916-07-18
DEALERS CONTRACT FOR S1G0-
ooo,Coo WORTH OF OVERLAND
GAZE BEFORE PRICE is
DECIDED UPON

Recently there gathered at the VIII
lva-Overland factory $50 distributors
from various sections Of the country.
All were c.amoring for more Over
land 5 and WiIvs- Knights.
Now it happens that the Overland
company is about to Introduce certain
new types of ears, but, in view OF un-
certain market conditions and limited
material sources, the price Of the cars
for the fall season had not yet been
esta blished The distributors were IN
formed to this effect but, one and all
they wanted a guarantee that they
would be appropriated a definite mum
Der of ears for the fall business, ire
! spective. Of price and other details.
! The result was that they left the plant,
those alert distributors had left con
| tracts with the company calling for
between $75,O0O,00O and $100,oc0,oto
worth of cars to be delivered between
now and January l, 1917.
eyes, it was probably the largest
contract for an unlisted popular and
medium price ear ever recorded,
said John n. WHY'S, president of the
Willvs-Overland Company. " Although.
it assures us. beyond question, o. a9
even greater production than we had
planned on for the next twelve months
there is an intense personal satisfac-
ticn for me in the achievement which
is almost as attractive as the bi;l
, ness end of the TRANSACTIONS
..The confidence which those dis
tributors placed in our product pays
: it higher tribute, concerning It's e.
, fcencv and selling qualities, than al
the alluring descriptions Of the eS
: pert engineers WHO have designed th'
! car and all the statements which w
. manufacturers may make concern
n ing the high standard Of the produc
+ we are turning out. 1t is obiv,oH
y the result of their endeavors becaus
&c of the labor involved and the Ion
/ hours they have spent Ill perfectio
>. their work. It is natural that W.
+s should speak in the highest terms c
the Overland and Willys- knig ght ca
v because we believe in them. The dl
"a tributors, however, have no person;
,s bias to sway their opinions concer
;, mo orr make of automobiles. The
% want them simply because they kno
ID the public wants them and when II
N public clamors for a certain produ
At that product must have already d
90 monstrated its worth and superorl
,n- over other products in the same In
20. "The Overland and Willys-Knig
o, cars are not new to the public. Ih
3D. have been on the market loi
,1a enourh to have firmly establish
ar GRADE of motor vehicles. The dist
,as s75 900 900 and $10ooo0,o0o worth
llv them. without a definite selling p'1
-, were not taking q chance. They II
tb watched our methods of doing El
iao ness They knew that the best
lod materials "ooio DC '''''e "
n1+ and, more important to them from
selling standpoint, they knew that
long experience i'll the manufactuF
nv world and our unexcelled factory S
tenn would enable us to sell those c
for 'ehi +b
les ~ :" = l hoo,
49, ing public as our prices have been
a,. wears gone by.
"' "The-efora, confidence in Over!'
and Willys-Knight ears and faith
The WHY'S Overland Company led
per - : ,na nro;,a
lste, oio &c ;+s Ii,
io = nearly s1Go.Ooo,ooo Of automobiles
seen and nnpriced.