The Palatka news and advertiser., 1916-07-21
PALATKA MAY JOIN
FLORIDA FIRST"
PUBLICITY PULL
Matter of Great Importance
Discussed by Board OF
Trade.

At meeting of the Palatka board
of trade on Monday night, at which
President Lecks presided in person, at
least two very important matters af-
fecting Palatka were up for discus
sion.
The first was the news contained
in letter to Mr.. M. p. Walsh from
President Barrett, of the National Co.
operative and Educational Farmers
Association of America, in which that
gentleman stated that in all proba-
blllty Palatka will be chosen as the
place of holding the associations
next convention. Mr.. Barrett is evil
IDENTIFY favorable to this city, though
Lakeland is making an heroic effort
to secure it. Chas. Burt's motion
that a letter be sent thanking Mr..
Barrett for his efforts in behalf of
this city was adopted.
This convention will bring nearly a
thousand representative farmers from
all sections of the United States, and
would be the biggest thing ever pull
ed off by a representative plugger
for Palatka.
H. D. Silverfriend, field representa-
tive Of the "Florida First" Commits
sion, a body that has been doing some
tirst-class advertising for this state,
was given the courtesy of the floor
while he explained the advantages to
communities availing themselves of
this plan of advertising. Mr.. Sill
verfriend stated that last year the
commission spent $4,000, while this
year it had it in mind to spend at
least $4,000 in advertising in the
best class Sunday papers Of the
northern cities. That the method of
assessment adopted by the commits
sion was on the basis of 10 cents per
capita, based on the population of ci-
ties as given by the 1910 census.
This would bring Palatka's share in
the cost to $378.00 for the permanent
settlers campaign advertising, and
$3.50 extra for the tourist campaign.
Mr.. Walsh stated that he would
give $25 to start a subscription for
the former fund, but this was held in
check until special committee con-
sisting of Messrs. Walsh, Mann and
Elliott could report at a later meet
ing on the prospects.
oor ne I Nem3 "5o nopes 'tLs 4Lno plGpoSiC1Un W2
L" It',i pJ H. ",''Lo SIt ~ ~ Vl'iUnsn' we
t '.t Vlie nt4.I I'o,n ~ oilCt peii:la
would undoubtedly prove profitable
to the city, as an investment.
Reports made to the Commission by
most of the trade bodies which par
ci,,p,' tIu tl IA H., .ni t'ui v'ts lasI yea5
Sllo" @ IliaI Uile INQUIRIES Vhey TecelVeu
~, p,it oiIul"iiS 'lf NJ ~ ~ o7
oI pS VI Gelt.iITu lf ~ u4IS, ne oitan In
O tbo D0[.n O +UoI,, tu I sai 'V'vn I
which tho WFIoriJ3 First" ,dUortirn
nnnt cost that citV has boan Of n,oro @
actual benefit to the community than
ten times as much heretofore expend-
ed in other forms of ADVERTISING Sew
eral hundred of the persons who reg
istered at the tourist bureau main
tanned last winter by the local trade
body stated definitely they had come
to Florida as a result of the "Florida
First" advertising and of these over
100 stated they had made investments
IN the State while here.
N. A. Barrow, representing the
lhlcago Record-Herald's Bureau OF
National Resources, addressed the
board IN the interests of his scheme
9f advertising the city and county:
He wants to show through a period
OF 10 months IN 500 cities and towns
Of the country, by moving pictures,
pictures OF this city and county. 1t