Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-08-05

and Program
NOW YOU WONDER and naturally how we can reduce the
price of the REQ Six models and not the Four-especay
after what have just told you about the increased cost
of production.
SEEMS ILLOGICAL at first blush-doesnt it1 But isn't.
For the truth is never illogical And the truth is that
still it costs US less to make this sixcyinder model than It
did year ago.
BY THE wAY-here the greatest possible example of the
workings of the REQ plan and its benefcence to buyers.
REQ THE FIFTH SOLD FOR $3.50 in 1912 It's price was
reduced by successive stages year year as oows
sll75, Slo5o, and now is $S75 fob. Lansing.
SAME cAR-NO-sn infinitely better eaE-tOr each yearwe
have incorporated re6nenents and added equipment
the art has developed.
AND WE TOLD YOU EACH YEAR the reason for the re-
ducton-that we had absorbed portion of the initial
experimental tool jig, die and special equpment-cost.
and were giving you the benefit
THIS POPULAR REQ SIX is now in its third season. It
has passed the stages through which great four
cylinder uaesake went-ntal have been absorbed,
REQ policy we give the buyer the benefit and set the price
at $115o fob. Lansing.
WE WILL MAKE A LOT MORE Of those 4-passenger Six
RoadSters the coming season. We underestimated the
the most popular Reos ever built
OUR RECORDS INDICATE that the majority of those who
bought REQ Six Roadstes the past season were who
formerly had paid $4,000 to $4,000 for their cars.
HERE'S THOUGHT FOR YOU: If you must ''count the
cost you can't do better than follow the lead of thu
millionaire in the selection of an automobile.
likes for car is the very man who doesn't He insists
real value for his oney-and his knowledge of values
more often dictates REQ than any other
THE SIX SEDAN speaks ITSELF though truth to tell an
illustration does it scant justice.
YOU MUST SEE IT where you study its artistic lines
aod 6,;eb ~
which we price at Sl7S0
NOW A WORD ABOUT THE TRUCKS since 90 per cent
of all REQ automobile distributors also handle REQ motor
trucks.
PRICE OF THE 15oo-PoUND REQ speed Wagon" has
been reduced to $1,000
SAME REASON -sAME1PoL1cY-r cost of manu-.
d taeTe S despite higher ne present sent cost of na'es enun.
NEVER SINCE THE DAY this model was announced-and
we made only one general announcement in the whole
year-have we been able to supply the demand Never
though the new REQ Truck plant covers Az acres Of
ground and is running to capacity.
AND THAT Two-ToN REQ. What shall we saya What
need saya We submit it is the greatest 2-Ton motor
truck in existence Has been standard for longer. Has
given greater proof OF its surdness and efficiency and low
cost OF upkeep.
1--WE ARE TO JUDGE by that overdernand, we may well
assume that we could sell all that could make were
the pr1ce $780, instead OF S1650.
AND FINALLY WORD about the big general plan-a
brief Teiteradon Of the REQ policy
WE STILL ADHERE our determination never to mako
more REQ cars trucks than make and make every
one good.
TEMPTATION IS GREAT of course Dealers protesting.
buyers begging for more Reos But we know-we know
on what solid foundation this REQ was built;
and we u 1ealousy guard that policy to the last
RIGHT NOW-AUGUST-there are more orders on hand
at the factories than at any previous time in REQ history
Orders hopelesy in of factory ouput-and that
also Is greater than ever before.
AND RIGHT NOW REQ stands higher In the esteem of buy
ers and Of the trade than before.
$3oOooooo PER ANNUM is not small by any means REQ
is In fact of the largest in of production
have no ambition, however to be the largest. Don't want
to make all the autonnobles-ony the best
RATHER THAN INCREASE the quantity we shall strive
always to improve the quality that as the art ad-
and generally improve still REQ will continue
to be known as-"ThS Gold Standard Of VGlues."
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