The mirror. (Stillwater, Minn.) 1894-1925, 1916-10-12
:. LIBR AIRY BRIEFS :.
COMMENTS AND PARAGRAPHS PERTAIN
ING TO LITERATURE AND
PHILOSOPHY
By Mr.. c. r.. s.

The growth of advertising a whole is well
known. But it is doubtful if any one branch of adj.
vertisng, relatively speaking has sustained as great
growth that which has occurred in the "spe-
cialty" field.
comparatively few years ago speciality adver-
Using was hardly recognized busness-building
medium. That was because it entirely misun-
derstood. And, looking back, this is hardly to be
wondered at for the that the business as a
business. had not yet found its own bearings.
To-day all this is changed. Not only is the
advertising specially recognized as real adj
vertising misunderstanding medium, but the business
itself is of the most perfectly organized and
sysematzed branches of the entire publicity field
More remarkable however, than the increase
in the volume of specially advertising is the con-
stantly broadening of the specially field until, to-
day, its scope is actually greater than any other
form of advertising
While other forms of advertising are used
efficiently for certain purposes or to reach certain
classes of people, specially advertising is now used
for practically every kind of business and to reach
practically every class of people.
Some men try advertising as the Iudian tried
feathers. He took feather and slept on it all
night. In the morning he remarked:
white man say feathers heap soft-white man
FOOL
Taking stock is always serious thing to do
and it must come often into every thoughtful mans
life He is his own ledger. In all cases he must
look back and measure himself by himself Perhaps
some hour brings him some question on which all
must hinge. 1t may come Unexpectedly, or he may
have it advancing with inevitable steps. He
may have brought it on HIMSELF or he may have
fought srenously against it. 1t is all the same. 1t
straight down upon him, and ne must meet it
either as brave man 1t comes,
sweeps past over him and leaves him in its track,
unscathed or wounded or slain. But it comes. And
this is life. The apclents called Fate, call it
Providence or Chance, the result of natural laws
But by whatever name known, it is inscrutable.
We live in artificial state of society. There
is not the rugged, vital, aggressive type of now,
of old. Members of the civilized social order
emascuated as it were, if comparison is made
with the natural man. We see FORGERY, vanity and
etfeminacy on all sides. There is fawnng attitude
a silly manner of clothing, and sinking of ndividu-
atty:
There is fading away Of the steel and suew
which made the old order grand type of leader
There is rising up of organizations, combines etc.
there is the lodge" and linkedtogether for mutual
protection fraternal clause.
Everywhere is lack of 7 and the strength
sappiug dependence upon the we.
Let man openly stand out-vbrant and pul.
sating with egoism-boldy expressing rugged, vital
self-hood and dominant self suficlency-and what
happens? Just this the gaping, unreliant unagres.
sve, conquered mass-the subdued crowd follow him
with their terrier-yelping They cannot rise to
equal dominance. Greed of the Conquering Chief.