American Fork citizen. [volume] (American Fork, Utah) 1912-1979, 1916-09-16

our business, cash IN advance, so that
all we had to do was to take their
money. 90 out and buy what the or
ders called for, for generally less than
onehalf the amount Of the remittance,
and keep the balance. from 80 10 go
per sent Of the amount, as our profit.
After visiting several of the furni'
turc manufacturers in our city for.
INFLATED Use Of prices and arranged
that we could obtain any of the nrti-
Giles on the list at any time bv paying
only for such az we had orders for
or course We got all OF these jhings
1T wholesale prices and ! had learned
shat another discount can always be
demanded for the payment Of cash.
SO secured from the manufacturers
photographs Of the various articles
had picked out and showed them TO y
and T..
"Thcy look rather skinny and slim,
those chair legs" said Y.
THAT photograph OF chiffonier
looks like a coffin stood on end--it's
so narrow" suggested Y.
"But ! picked out only the cheaper
grades Of stuff" I replied You told
me not TO try to get anything eX-
pensive rs MI cheap stuff"
Cant we make II look, better in the
catalogue then It does in the photo.
graph" suggested Y.
! We sent for a wood engraver TO
come TO the Office and then we went
! into the subject in detail. He said
that he could make the chair legs look
bigger and stronger by drawing them
rs though they were larger than they
were actually As for the chih'ouier,
and similar articles, he showed us a
very neat plan. lie to~k a pair OF
/ shears and split the photograph in
two then pasted the two parts on
another sheet of paper so that tho
split parts were about a quarter Of an
inch apart
"Now that looks Ike q wide com.
could not help but agree with him It
uode an entirely different piece Of fur
ni.d-e. II looked half again as wide
end presented a really desirable ap.
ucarance while rs the photograph
showed H. IL would look too narrow and
ungraceful TO sell we'll The change
~ the character OF the illustration
maze II look like piece OF furniture
worth 800. while II was to cost US only
ABOUT $3.50, wholesale.
And the chairs. when the engraver
had drawn them to look as though the
legs we're an inch and half in diam
eter instead Of as they really we're.
actually less than an inch through.
looked like SO chairs instead Of like
The chairs they were, honestly made
to retail for $1.25.
And so 1t went on. We look bu.
reaus, commodes, wooden beds. and all
of the various articles that had So
lected and made them look in our
catalogue illustrations as though they
were vastly superior pieces, suitable
for the finest rooms in the haY. The
engraver did his work wen. wifnSa con
slant grin on his face. for he admitted
that all OF this hocus-pocus. as he
called Il, was a new one on him.
One day he said to me, confidential.
ly. "Say Y. what will those poor yapa
out In the country say when thoy get
the real thing? Won't they holler?'
repeated this to Y and 2. who re-
Piled soothingly that n they hollered
we would send them a nice letter and
Jolly them along.
We've got their money, anyhow
SAID Mr.. Y. LET em holicr"
Yes, and they'll send after more
said q
, We decided that We would take the
curse of the chances for kicking by
, putting the actual measurements into
he cat9'cCue doscfn''o~a n thew
should write .u a.. .i.E We c0uI,
call their uuu.4 90 the actua
, measurements au. explain there hat
. been no deception u@euced in on
: statements to them u the catalogue.
3. While was wuyna up my descrip
. tions for the catalogue. Y came IL
q. one day and picked up some of tn,
' sheets | had finished
4 "Whew,' he whistled, this won't dc
: X"
! What's the matter?"
+ why, this stun looks In the picture
r like real genuine oak and real solit