The herald and news. [volume] (Newberry S.C.) 1903-1937, 1916-01-11
"FOr Subscribers"
Iorkville Enquirer.


Yorkville Enquirer.
! The question of the object of a
country paper is Que that is answered
in ths minds of arious people accord
ing to their respective views, and the
views Of many Of them are necessarily
influenced by their respective inter
ests or environments.
Some people tnink that the country
newspaper is printed for the benefit
Of advertisers. Some think that the
promotion of the private political in
terests of individuals or particular
collection of individuals is the reason.
Some think that the country newspa-
per should have no other end than the
promotion of business interests, and
others think it should devote itself to
booming the town in which it is print
ed. There are so many different ideas
on the subject that it is impossible to
mention them all.
These remarks are suggested by an
incident that occurred in the business
office Of this paper a few days ago
The story is suggestive of shop" and
really is somewhat along that line;
but it will bear telling anyway even
without names.
A travelling man. representative Of a
we'll known advertising concern, came
! in to talk about making a contract
He had about him a self-sufficient air
that seemed to give out the impress
sion that he felt that the editor should
take off his hat and look humble. In
deed, mis- attitude seemed to suggest
the simile of a fellow holding up a
piece of beef for a dog to jump at,
the editor being the dog. If he had
the faintest realization that he was
On a business mission, it seemed to be
his special effort to keep the fact con-
cealed.
What do you get for advertising
space by the inch?" ne asked.
depends upon how much you
want, how frequently you want it, and
how many times you want it inserted
ooh, l just want this little ad, that
takes up about 3 inches. 1t is all elec'
trotyped, and you won't have asy type
to set. How much for month";
zone dollar an inch for the first in
sertion, and 80 cents an inch for eacn
subsequent Insertion
"Whoopee! I do not want to buy
your paper. I will pay no such price
as that"
"The paper is not for sale. You were
not asked to pay the price. You asked
what the price was and you were told;
that's ALL
"Why, l got tnat ad in the paper
over at for $40. and the pa
per at - did not charge me but
$1.25."
eve are not running those papers"
"But the editor Of the said
he had 3,4OO circulation. What is
yours?'
Something over 1000"
"And you want to charge me five
times as much as he does when he has
so much more circulation?"
! 81 have already told you that I am
not running the --, and as for
circulation, would not give you the
space you ask for at any less rate if
my circulation was only 1000"
and you mean to tell me that you
charge all your other advertisers like
that?"
For the same service do; but most
of them make their contracts by the
year, and get the lowest rate we have
to offer"
How much for this by the year"
Three inches twice-a-week, one
year, $45. If you find anybody who
! has gotten it for less We will give it
to you for nothing"
But | do not want mine for more
than month"
We'll, if you take it you will hare
to pay tne rate for month"
Suppose l would take it for year,
wou you give me top of column, next
to reading matter?"
"No, run of advertising columns,
with no special position guaranteed
Say, brother, you do not print your
paper for advertisers, do you? Thls
with an implied taunt that seemed to
say, you've got to come down out OF