The De Soto County news. [volume] (Arcadia, Fla.) 1898-1924, 1916-03-16
ADVERTISING
ALL FLORIDA
v1o,lda First Commission Makes
splendid Report. Activities VIII BE
increased. Sending Of Local Publ
cations to Prospective Citizens Rec
ommended.

Orlando. March 15.-Enthused by
the reports Of concrete results far be-
vond expectations from the advertis'
Inc campaign conducted early this
year by the Florida First Commission
from practically every community
anticipating, the meeting held here
Friday Of representatives Of leading
trade bodies unanimously approved
,lans for aggressive further effort
along the same general lines.
These plans have been worked out
n detail at a meeting Of the Florida
First Commission in the San Juan
Hotel here Thursday afternoon and
evening. attended hy all the members
and BY advertising counsel Of that
body. Firday's conyyntion was made
nm of representatives from trade bod
ies in every section of the state, and
by several prominent railroad Off
Gals. Hon. William Chase Temple of
Winter Park. was chosen chairman,
and A. J. Holworthy, of Lakeland,
secretary.
For the Florida First Commission,
B. L. Hammer, Of Tampa, gave
general review Of the inception and
execution Of the work it had done.
Reference was made by Mr.. Hammer
10 the great significance Of the move.
ment as Indicative of a new and
broader civic spirit now animating the
entire state. He emphasized the fact
that owing to previous experiences
there had been general feeling the
commission would not carry its plans
10 a successful conclusion. The deter
mination OF the members Of the body
to put on the advertising campaign,
regardless Of obstacles, has been IA
yorably received in every part of Flor
ida. and used as an example in many
other states.
Following Mr.. Hammer. the treas
urer Of the commission, W. p. Frank
lin, Of Fort Myers. made a financial
report. This showed that total
fund Of about $4,000 was raised, The
administration expense Of the COM
mission in handling the collection and
expenditure Of this amounted to less
than 5000. Not as much as one and
one-half per cent. of the total. This
snail item Of expense has been more
man covered by the discounts earned
through prompt payment Of bills, so
that the whole sum raised was actual
expended for advertising, and the
commission left with small balance
ia the treasury.
Discussion Of the results secured
brought out the fact that while the !
primary purpose OF the advertising
was net to bring direct inquiries, !
many thousands have been received. /
several Of the participating boards Of +
uade had more than 500 replies. Def.
mite Instances of inves tments made .
y contemplated by persons brought
% Florida through the Advertising
were given by several Of the dele.
E@'es' Commendatory remarks re-
ssroing the work accomplished and
nedging cooperation in an effort TO
make an even better showing in the
'"'ure were made by w. ]. Craig,
,Nssenger traffic manager of the At
"n'c Coast Line; ]. A. Pride. gen.
,,ai Industrial agent Of the seaboard
air Line and James r. Murphy. pres.
'en' OF the Associated Land and Col
sn'lanon Interests of Florida. Frank
lloyd Of Quincy, pledged support
from west Florida.
one Of the most interesting and con.
s'usNe reports was that of Mr.. wal
ser schucht Of the Taft Board of
''aue. This body did not contribute
the fund, but was allowed access
'ne inquiries received by the Orlan-
~ board Of Trade. In the office of
~ schucht was maintained a reg.
scr OF tourists visiting the office,
uurlhg the time from January 27
= March o there were 731 who had
~ ''ered there. OF this total number
80 - specified that they were directly
,d--. ,Veu In coming to Florida by the
'sf'is'ng which they read in the
n,a ern newspapers which had been
.s~se0 by the Florida First Commits
o..'he request of the chairman,
n, s a Mcclellan, the secretary of
me commission vanc. M