Alma record., 1916-09-21
WOMAN DIRECTS
HOME PURCHASES
Quick TO Recognize Genius
and Sensible Men.
HER WEAKNESS AS A BUYER

Her Susceptibility to 6areains-Wor-
en- Have More Strength In Their
Looks Than We Have In Our Laws.
Men AIlude 70 Them as Weaker Yes
sells
copyrighted, 1914. By Thomas sulliyan.l
Women have more strength in their
looks than we have in our laws and
more power 10y their tears than we
have 10y our arguments Women are
quick 10 recognize genius and TO listen
when wisdom speaks They may chat
ter i'm the presence OF fools. but know
and appreciate the value of earnest,
sensible men
II is assumed that the Almighty
made man as his masterpiece. and.
conceited being that he j.. man accept
ed this statement as a piece of truth.
That the earth and all it contains
were made for his special benefit that
woman was created solely for his com.
fort that the sun WAS made 10 give
him light by day and the moon 10 en-
able him to lind his way home ut night.
that the heavens were hung with a re
splendent curtain OF Stars and the plan
cts sent whirling through space in "A
majestic dance about the god Of day
simply 10 afford him matter for won
der and amusement-ide ideas Of this sort
evince an egotism that can only be ac-
credited to man.
Masterpieces indeed. Why. God
made man and finding that he could
not take care OF himself, made wo-
man to care of him, and she is dis
charging her heaven ordained duty in
an artistic and capable manner
Are Women the Weaker Vessels7
Men are fond Of alluding To women
as the weaker vessels. and Pope calls
man the great lord of things Men
rule with a rod of iron the creatures
OF the earth, the sea and the air. They
hurl defiance in the face OF kings and
presidents. They tread the oceans
foam beneath their feet they harness
the imperial thundcrbolts to the iaunt
ing electric car and even succeed in
mounting the storm and dying upon
the wind, but the bravest OF them
tremble and lie like Cretans when call
cd upon by their wives to explain some
OF their extravagant purchases, and for
this reason many men delegate their
wives as the official family shoppers"
and thereby shift the responsibility to
them.
More Good Sense Than Men.
Women have more good sense than
men. They have fewer pretensions,
are less implicated in theories AMI
judge of values more from their i'm
mediate and involuntary impressions on
the mind and therefore more truly
and naturally. 1t is said men have
sight, women insight For these and
many more reasons women make bet
ter shoppers than men.
Women regulate their purchases al
gether by the amount they have to
spend. men by the amount Of credit
they can get. Women like TO put their
money where ii will do the most good,
men where il will make the greatest
show Men are usually broke" wo.
men very seldom. All Of which goes
to show that women are the stronger
vessels" after all
The Slogan Of Woman.
Women not only make the home
worth while. but they make the local
town. the countryside and the whole
community worth while. Wherever
there is found movement on foot for
the uplift and betterment Of com
munity interests and conditions WON
ans power and woman's influence can
always be found behind IT, woman's
slogan is, Purity Of home. purity OF
community and the home town and
home merchant forever"
The mail order patrons are not will
fully and consciously In the wrong;
they are merely mistaken. They are
to use the language OF a jokesmith Of
q dead century trying to skin q aint
worth a nickel and spelling Q tack.
knife worth q dollar.