The Glasgow courier., 1916-09-22
Weekly Newspapers
Bu11uark of Nation
Says Arthur Brisbane

Says Arthur B1jsba11
Arthur Brisbane the brilliant Of the New York Journal and
abed the highest aared editorial writer in the world has declar
ain and again that the weekly published in the smaller
the naon the important institution the whole social
nmerca fabric of the United States
Says Mr.. Brisbane a recent editorial:
The weekly country newspaper national policeman.
the night city policeman standing in
middle Of the street ION fixed post There he stands all kinds
Of weather He must people know where they
find him.
What fixed post policeman big city, the country
paper is to the nation.
the national policeman ready hear the
ples complaint ready protest against dangerous leg
tion dangerous public opinion.
country newspaper public FORUM
cenae of local thought The country
bined ARE the people and the power of the country.
Selfsatisfed metropolitan editors and busy nfomed big bus
mess appreciate county editors Importance The
who edits country and his readers
fidence the school teacher Of grownup and women
citizen Of doubt for in
formation and for advice based on local knowledge
There least fifty million of human beings this country to
whom the voice country editor than other
voice nation
country editors forming public opinion
protecting public interest nfuncng Congressional action it
MEDIUM.
have emphasized the fact
that country editor should recognized and utilized
tons MOST EFFICIENT SALESMAN.
He is monopol his field he has five hundred thous
five hundred thousand families that
advertisers reach effectively only through him.
The advertisement well told and well displayed in the country
actually reaches the most powerful buying public in the
that public be reached with equal efficiency
through ANY other medium.
the the best customer of
intelligent advertiser everything from books har
vesng machinery from encyclopedias to engines from paint
for the cellar floor from fancy front yard
fencing to drain tile for the fields
typical American family that reads the typical Ameri
country and there have buying power that IN
States
the have always emphasized al
though Mr. Hearst interest country newspa
and has the contrary great interest in metropolitan
newspapers in national magazines and other mediums
duty the public welfare proclaim
advertising medium regard
less of personal interest.
It important the nation that the country editor should be ao
souey independent corporations of all influence except that of
the readers whom he serves
To prosperity INCOME the country editor
efficiency of the greatest educational and protective
institution in the United States.
helps build his country and at the same
the medium for building his business when he
gives of his advertising appropriation to the country
newspaper.
There nearly twenty published
the United States information of intellectual
vty hoohouse for the and woman each an
the national police force It is no exagga
democratic the United States would
impossible should this enghenng force the country newspa
pers, be suddenly eliminated
For they are checks local guardians and watch
Every Congress knows the power OF his country
and that those are watcnng
him. something approaching democratic
United States thank the country editor for it.
Landlubbers From Montana