South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-06-30
EVER READY To
UPHOLD IDEALS
Wilson Tells Advertising Men
That He is in Fighting
Mood" at Present.

PHILADELPHIA. Pa. June So
Pres't Wilson. describing himself as
'in a hghting mood. enunciated
Thursday 10 a large crowd in Inde-
pendence square his CONCEPTION Of
some OF the cardinal American
ideals. He declared that America.
In dealing with other nations. must
"vindicate at whatever cost" its
principles OF liberty justice and hu-
manity: that America first must
be translated into action exalting IL
above all selfish interests: and that
the nations policy and development
must be guided by the whole people
and not by any small group
Addresses Ad Men.
Omcially the president addressed
delegates 10 the convention Of the
Associated Advertising Clubs Of the
World. but a mixed crowd heard
him He spoke in the open air. un-
der the shadow Of Independence
hall
Pres't Wilson said in part:
ct come 10 you with this thought:
America is at a point gentlemen.
where IL is more than ever neces-
szry that she should understand her
own ideals. not only. but be ready
10 put them into action at any cost.
~ Is one thing 10 entertain fine
principles and another thing 10 make
them work n is one thing 10 enter
tain them in the formulas Of words
like the splendid words which we're
uttered and give distinction to this
ancient and historic building behind
re. but il Is another thing 10 do
what those same men did - make
those words live in the action OF
their lives. And America is sum-
moned in each new generation 10
renew not only the pledges that
those men made. but TO renew the
example which they gave 20 the
world.
Tn n Fighting Mood.
ct am not interested and I beg
that YOU will believe me when ] say
that I never have been interested in
lighting for myself but I am i'm
mediately interested in lighting for
he things that 7 believe in and. so
far as they are concerned, I am
CHALLENGER TO all Corners. 1t is inn
portant therefore. since I am in
lighting mood. 10 let you know what
are some OF the things that / do
believe in.
I'm the first place. believe. and
7 summon you TO show your belief in
the same thing. hat it is the duty of
every American in everything that
ne does. in his business and out OF
any interest which he may be called
upon 20 sacrifice. but OF the Coun.l
which we serve. America first
means nothing until YOU translate it
in what YOU do So ] believe most
profoundly I'm the duty of every
American 20 eXalt the national con-
seriousness by purifying his own mo-
tives and exhibiting his own devo-
ton
Ready TO Nindiacte Principles.
~ believe i'm the second place.
that America. the country that we
put first IN our thoughts. should be
ready i'm every point Of policy and
of action TO vindicate att whatever
cost the principles OF liberty. of JUS
tice and OF humanity 10 which we
have heeu devoted from the first. 1t
means that YOU have not only got
to he just TO your fellow men. but
that as a nation YOU have cot 10 be
just 90 other nations. II comes high
IL Is not an easy thing TO do. II is
easy 10 think first OF the material
interest of America. but 70 is not
easy 10 think OF what America. if
she loves Justice. ought 10 do in the
field OF international affairs /
believe that at whatever cost Amer
lea should be just 10 other peoples
and treat other peoples as she de
mands that they should treat her.
She has a right to demand that they
treat her in that fashion but she
cannot with dignity or with self
respect insist upon that unless she
is willing 20 act in the same fashion
towards them That I am ready to
fight for at any cost 10 myself"
The president said ne did not
believe that any small body of men
should control the destinies OF the
nation. but he rather believed that
this control should rest I'm the hands
OF the great body of thinking and
telling men Of the nation
II belize in the patriotism and
Initiative Of the average man" he
Exclaimed some men say they