Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-07-15
500, 900, 900 in Orders
Without Knowing Price

Recently there gathered at the
wtuys-Overland factory $50 distribu-
tors from various sections of the
country. AL were clamoring for more
Overlands and willys-rnights.
Now it happens that the Overland
company is about to introduce certain
new types of cars. but. in view of
uncertain market conditions and limit
ed material sources, the price of the
cars for the Fall season had not yet
been established The distributors were
informed to this effeot but. one and
all. they wanted a guarantee that they
would be appocttoned a definite number
of cars for the Fail business, irrespec-
tive OF price and other details. The
result was that when they left the
plant those alert distributors had left
oontraots with the company calling
for between $4,000, 900 and 500. .00o,-
600 worth OF cars TO be delivered be-
tween now and January l. 1911
~Yes. IL was probably the largest
contract for an unlisted popular and
medium priced car ever recorded" said
John N. WIllys, president of he WHY'S
Overland Company. Although it as
sures u. beyond question of an even
greater production than we had plan
ned on for the next twelve months,
there Is an intense personal satisfac-
.
- almost as attractive as the busi
ness end OF the transaction
The confidence which those dis
tributors placed in our product pays
1t a higher tribute, concerning its eff
cheney and selling qualities, than all
the allurIng descriptions of the expert
engineers who have designed the car
and all the statements which we manu-
faoturers may make concerning the
high standard of the product we are
turning out. 1t Is obvious that the
engineers would be proud of the re-
suit of their endeavors because of the
labor involved and the long hours they
have spent in perfecting their work.
1t Is natural that we should speak in
the highest terms of the Overland and
Willys-Knight cars because we be-
neve in them. The distributors, how
ever, have no personal bias to sway
their opinions concerning our make of
automobiles. They want them simply
because they know the public wants
them and when the public clamors for
a certain product that product must
have already demonstrated it's worth
and superiority over other products in
the same line.
The Overland and willys-Knight
cars are not new to the pubic They
have been on the market long enough
to have firmly established their posi-
ton among the highest grade of mo-
tor vehicles. The distributors who con-
tracted for between $4,000, 900 and
500. 1000, 900 worth of them, without a
definite selling price, were not taking
a chance. They had watched our
methods of doing business. They knew
that the best of materials would be
placed in the cars and, more important
to them from selling standpoint, they
knew that our long experience II the
manufacturing world and our unex-
celled factory system would enable US
to sell those cars at a price just as
attractive to the buying public as our
prices have been in years gone by.
Therefore, confidence in Overland
aad Willys-Knight cars and faith in
the WHY'S Overland Company led to
one of the most unique and probably
the largest contracts of its kind
nearly $100,00O,009 of aakomobiles un-
seen and unpriced"
The success of the Overland Com
pany elsewhere is reflected in our
iown local situation Out of the Har-
risburg office alone there were 1900
lcars delivered during the 1915 season
This represents an average of one
hundred cars each month for the year,
making a freight train of about
thirty-four carloads every month, if
shipped in trainload lots. This local
business is even greater than that of
Baltimore, which speaks we'll for the
businenss enterprise of the Harris
burg Overland Company.