The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1916-11-02

Nhi' " Dh''N 'D ND vi hiD
new tire until he could absolutely con.
troll the construction Of it and the
quality of material used as he had
some very disastrous experience about
three years ago with products of a rub
Der company.
The Factory
The construction Of a large factory
becomes necessary in order to avoid
the necessity Of depending On competi-
tors for material; to reduce the cost Of
manufacture of the Brictson Tire; to
manufacture the new Brictson Two
Piece Rubber Tire, standard and high
grade rubber tires of all sizes and
inner tubes, and other rubber pro-
ducts.
The method Of construction now be
ing used in the Brictson Tire has
proven highly successful and profit
able, but it has nevertheless, saddlcd on
the tire the burden of the first manu-.
facturer's profit and the cost of the
unnecessary rubber used in the ordi-
nary ruhhrr tire
T.. tho mas, th. coo,pan, Inns mo rho
cd it's tires direct to the consumer in
order to control tho gutour and sfnoo
Tho dealer WAS not gbIa IA buv fin.
tires ut wholesale prices be was, quite
,atnraIIy -antaaonistic with tho otbar
raw rIgrs ar r.a~rrfactrra and market
5ry tha con,panv will discontinue soil.
f,, 4trrr, IA thc c~gp.r.tar inst oe
r.,idIy no da-1ar. r.n h, sac1rod
At tho nrae.nt limo thoro arc ~
Gi3 dealers in the United States moi
taking into consideration the foreign
dealers now huving great quantities or
tires and tubes in this country. and If
may be reasonably eypcctod that under
the new and increased
outDut the Rrictson facforv can raarr
at least ten per cent of this number,
which would be only about two deal
ers to each county Of the United
States. If ten per cent Of the dealers,
or 1864, were sold just IS tires at $40
each, which would be a small stock,
amounting to $500, the total would
reach 1892, 100000. This would keep
the factory busy at full capacity for a
secured a large number of dealers and
applications from many others
shown the committee. The COM
pany, also, has men out lining up the
dealers.
That the tire business is enormous
is indicated by the fact that between
and sixteen million tires worth
upward to thirty-two million dollars
are being used this year and the esti-
mate has been placed by authorities
at TWENTY-FIVE and half million tires
for 1917.
The automohiIe and tire industry is
growing and tho oomnorios ongoo God il
the manufacture of tires have been sue
to a greater degree thar any
other class of industries in this coun
try. The amount of capital invested,
according to reports shown by Mr..
Brictson, range all the way from $780,
600 to 500, 900, 900 90. The sales from
one of the small companies, the Swine
hart Tire & Rubber Company, during
the past year closing September, was
81, 6SO,OOO.OO net. The largest company,
the United States Rubber Company, re-
ports 1915 sales at 1872, 961, 015.00. The
earnings have been good as indicated
by the dividends paid by the various
tire companies, which were from III 20
100. The value of the stock of the
various companies has gone beyond
the par value. One instance might be
cited-the Firestone Tire & Rubber
Company common stock has in six
years increased from 800 to $1,125.00
per share.
Mr.. Brictson stated that the factory
plans nearing completion provide for p