Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-12-02

Tho modern Aladdin today summoned
tho Gpnii NJ the Lamp He didn't do II
by rubbing the old git that turned his
Arabian Sights into bright and prosperous
days Neither ala hS employ the method
or our fellow townwuan. benjamin Frank
IIn who. with kite and key, drew the power
NJ the lightning as he wiiled. lie merely
pressed "a button. obeylng the injunction
that starcs Philadelphia and more than
$50 other cities In the face today: "Do
Il electrically"
supornuous is It to state. az matter
of news. the fact that this ls Electrical
Week" Before daybrcak today myriada
of incandcsCcnt lamps all over. the city
proclaimed the opening Of that petod which
is to endure In unsurpassed brllliancy until
midnight next Saturday
Philadelphia, cradle Of electrical discov-
cry, In no wise backward I'm It's celcbra'
tlon OF the countrywide observance. II
hasn't centralized its demonstration; the az.
fair is proving too big for that But It
has entered into the general participation
as 1t has participated In no previous in
dustrial exposition.
open house" prevails throughout elec.
trIcal Philadelphia. From the great power
station OF the Philadelphia Electric Com.
pnny which contains the biggest turbo-
generator in the world. down at Twenty
eighth and Christian streets, through the
shops district offices showrooms and every
bit of Philadelphia that In devoted to elec.
tr.clty In any Of its manifold uses there
hlazcs the word welcome to all who
care 10 enter and behold for themselves
the wonders Of this greatest OF captive
powers.
EDUCATIONAL CAMPAIGN
For Electrical Week" Is an educational
campaign period Intu It's close next Sat.
urday there will be no surcease In the
cndaavor on the part OF electrical producers
and handlers of electrical appliances to i'm.
part any information on the subject OF
electricity that any man. woman or child
may desire 10 know Commcrcialam Is
oDscured by the radiance Of this intellectual
All that practical demonstra
tton, literature, experience and expert
knowledge can lmpart will be freely and
cheerfully given at any OF the hundreds
Of ccntcrs within this city from which
electricity or any OF the numerous APP
planccs that convert 1t to useful service
is handled.
PhiIadelphia's share in this all-AmerI-
can Electrical Week ls to no small pro.
portion Joseph p. Mccall, president Of
the Philadelphia Electric Company, is
chairman Of the local committee having the
celebration in charge. The corporation of
which Mr. Mccall IL the head is the pur.
vcyOr Of electrical power to the city and
TO it's largest public utilities. Bentting
this prt-emIncnce II is taking the lead in
the present demonstration, so far as pha-
dclphia Is concerned.
ELABORATE DISPLAYS
Every building occupied by the company
win be illuminated during the week the
decorations at the big station, Twenty
eighth and Christian streets being exccp-
tionally elaborate. Numerous displays. ex-
hibits and demonstrations will be attrac-
uons at the district offices, Interesting de-
vices to tighten and simplify the housekeepz
ing problem are a feature made unusually
appealing to women visitors Incidentally
refreshments electrically prepared in some
cases, Will be served. William Penn him
self VIII participate in the general illuml-
nation. The great statue topping City Hall
VIII extend It's approving hand over GOOD
nf light that will reveal the Founder as
well as the huge municipal building out
lined in all their splendor, The various
high school structures and other proml-
nent buildings will be bathed similarly
every night during the week
Market. Chestnut and other business
streets Will glow with a radiance hitherto
unknown. The department houses, retail
dealers generally, In addition to firms
handling electrical supplies have arranged
displays surprising any previous effort at
decoration or illumination, This phase OF
me weeks program Is not restricted to the
ntty's center Every business mems as
ISOLATION In Philadelphia has entered into
The Philadelphia Electric Company's COM
petition for the best window display, elcc-
.rically lighted, for which silver Gun will
be- given to the winner In each association
Many handlers OF electrical goods are
adding To the attractiyeness OF the occasion
ly Offering presents, mainly of articles of
electrical use, to patrons during the period
II celebration Christmas displays are
made TO include suggestions for gifts even
% toys. that are electrical Posters, nam
lhlets, street ear advertisements have been
ltilized. Some OF these in design reveal