Atlanta semi-weekly journal. (Atlanta, Ga.) 1898-1920, 1916-10-10
H3riCuIturdl
0SGduCAtiOn
@S AND SUCCESSFUL EARRING
EE.:--sss T ANDRMHO oULE
Suggestions ON Marketing L1ve Stock

Production and salesmanship must &c
hand in hand if the live stock farmel
achieves success. II has been custom
airy quite too long to center attention
only on raising something to sell by
the pursuit of lackadaisical and inefh
cient methods, trusting in a kindly
providence to find some way to dispose
of any available surplus to advantage
When good prices are not forthcoming
II has been customary to blame the
government, the buyer, the transporta-
ton line or the unfortunate bystand.
er for the lack of business foresight
which has been displayed. Only re-
Gently have people come to realize in
some measure that marketing consti-
tutes a major operation in the handling
and management of live stock. 1t is
not less important that the skillful pur-
chasing of live stock and the proper
feeding and management of them so az
to insure finishing them with the high
est degree of bloom"
1t is a good thing that some attention
and consideration are now being GEN.
tered on the problem of marketing, for
Il means that many infant industries
which have failed by reason of the
neglect of this important question stand
consideration of this question it is first
necessary to discover what the COM
munity has or can produce that the
consumer wants. The next question is
whether live stock, since that is the
topic under discussion, can be finished
economically and in sufficient numbers
to permit of their being transported by
rail to more or less distant markets.
The farmer imagines he is Disseminated
against or oppressed by economic cond1-
tions if he happens to fatten COW or
a steer and cannot secure the rul-
ing price prevailing on the Chicago
market for the particular animal he
has. He overlooks the fact that buyer
can not come in to purchase one or two
animals. as the cost of transportation
in less than carload lots is prohibitive
for obvious reasons. There is no rea-
son. however. why a considerable num-
Der of farmers in any given locality IN
the south should not be able to fatten
several head of cattle apiece and find a
satisfactory market therefor, providing
they raise enough animals to make one
or more carload lots, as this Is the
smallest unit which can be shipped to
advantage. Whenever this is done it
will not be long before buyers will come
to that community to purchase animals
properly finished. No enterprise of this
character can be built up overnight.
Growers and feeders must realize that
IT takes time to develop any industry.
and that they must be persistent In
their efforts to overcome obstacles. In
other words, they must learn this bust
ness. for ii is a distinctive line of ag-
riculturaI enterprise. That they can
do this is borne out by the success
which has attended community effort of
this character in many sections of the
United States. The opportunity is
there. 1t is a question of organization,
thrift, energy. enterprise and cooper
alive effort. The coordination of these
factors will insure success.
The next question arising is whether
live stock so produced by individuals or
a group of farmers can be sold to ad-
vantage. Several things must be taken
irto consideration at this point. First of
all. are they cattle of the right class
and do they meet the demand o. the
market to which they must necessarily
be sent? Cattle of the Gamer class will
only sell as Gamers. They cannot be
expected to sell as market toppers.
Hence, IL the farmer is feeding Gamers
he must expect to so handle them as to
secure a profit out of the price which
Gamers will bring. Any class of cattle