Evening journal., 1916-07-28

Mrs. Jean Prescott Adams writer an
nomics. is engaged by this paper AZ house
II You have questions 20 ash or speei
these columns, write to Mrs. Adams. care o
mp. II your difficulties are too personal o.
reply by letter. " stamp is enclosed Tor
The modern housewives market
basket as she returns from the mar
ket with her supply Of groceries for
the pantry. presents quite different
appearance from that Of her mother
or grandmother twenty or thirty
years ago.
Then. her grandmother,s basket
was filled with SACKS and packages Of
various sizes. but all with the same
kind OF paper for wrapping. with
nothing 10 show which bas contained
coffee. which raisins. or crackers or
oatmeal
In purchasing each of these COM
modities she bought the amount she
desired Of each requiring the grocer
10 SCOOP this amount from the bar
rel or bin containing large supply.
She waited for him 10 weigh or meas
IRE each purchase.
She did MOI know where the prod
uct came from and know nothing of
the sanitary conditions under which
u was made and handled up 10 tho
time of her purchasing g. She ac-
cepted 10 as a matter Of course,
throwing away such of the raisins or
oatmeal or other OF her purchases as
chanced to be wormy or otherwise
inodible OF course she would COM
plain 10 her grocer next time she
won't 20 the Store but had no lssur-
ance that her next purchase would
be any more satisfactory
Guaranteed Products for You.
To-day the narket basket Of the
modcm housewife returning from
market presents vory different ap-
pearance Instead of different sized
package all hearing the same col
ored wrapping this basket presents a
pleasing array of beautiful color and
design II is not necessary TO open
these packages 10 learn their con
tents The name. net only OF tho
product but Of the particular brand,
Erects you.
These products have not heon
scooped out OF an unsanitary barrel
or bin with an unsanitary SCOOP or
the dirty hands of the grocer's clerk.
They were neatly packed In sanitary
packages at the factory under strict
sanitary conditions, No hand touches
them from this time until they are
opened by the housewife In her own
kitchen.
In case any package proves unsat-
sefactorv the housewife Is protected
against the possibility Of unknow-
inelv buying the same thing . second
time She needs only Ia notice the
brand name and thereafter avoid buy
inr this particular brand. The brand
naue and ihe name ~ the manufao.
lrer which appear on the labels are
her protection.
quite a change" YOU say So II
rs and the change is still going on
rapidly Today we are witnessing In
The better class Of stores the passing.
of the cracker barrel, the dried fruit
bin. the tea and coffee bins. the lard
and butter tubs and in some cases
Tho egg crate. We nov buy all these.
and other products formerly bought
IN bulk. neatly done up IN packages
hearing distinctive name.
Houseuiyes Encourage Movement.
n IS not easy 20 predict Just how
much farther this tendency Is de-
rtned 20 so. The demands OF house
wives control its progress Hams.
bacon lard. hufter eggs. are an sold
~ packages under brand names
Would f bc fanc'ful 10 predict that
eran beef steaks and ro1sfs may some
day not FAR In the future be market
RI In package under a brand name
u Is not difficult 10 see how This
ffnfency on fhe part NJ fhe manu-
fac'urer 20 market his product under
brand name arises from a desire 10
keen pace win pure food measures
Pride IN His Products.
n q manufacturer makes a pro.
duo; of superior quality he wishes o.
IDENTITY this ln some way so as M
distineuish o. from inferior grades
TIE only way ne can do this f. "a
riee it distinctive name Then in
order 10 gel the most benefit from
his name be must lei people know
about f. Hc must tell them that
this particular name on product
means thai o. Is his product and that
t. is of superior quality
Advertising and brand names
fherefore. grew up together. Neither
could do without the other In order
n advertise a product a brand name
is necessary 10 identify 10 Converse
~ brand name is not OF great value
b. unless ID Is advertised
The housewife who neglects 10 read
about new foods Is doubtless the one
who has fallen into the rut Of no var
iety In means. Come, read the news
keen abreast Of the times and make
your meals Interesting Try new
foods Prepare we'll known food in
new ways. Don't let your family fee
that you have stopped advancing in
your particular line.
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