The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-05-12

W, i4IOEd.
Treasurer--H. +. Taylor, Jr.
Directors-E. l.. Iayfield, j. F. Cox.
c, p Walford, Jr., l.. II. Johnson,
George H. Black, W. c. Carpenter.
DR.. Douglas s. Freeman gave the
Richmond Ad Club most interest
ing and entertaining talk last night,
at the annual meeting of the club,
which was interrupted frequently by
applause.
/ The speakers topic was The Sec
ond Story Man" and he showed that
IN every walk of life there are second
story men--in business in individually
/ in cities. in newspapers and in ad-
vertiSers
The second story man, said DR..
Freeman, Is the man who grabs an
other mans prosperity and good
name, without working for 1t.
a second story city is one which
tries to take another city's business
away from II.
Il am glad Richmond did not go
after the business OF Hopewell." said
Or. Freeman That business be-
would have been a second story city.
had 1t gone after that business.
I Thank God. this Is not a second story
city, BY not grabbing the business
Of Hopewell. this city has made many
friends both in Petersburg and Hope
we'll"
Boost and Make Friends.
The speaker urged the hearers TO
boost everything along. and make
friends, Let the man from another
city believe his city lie the best on
own town. and then do some boosting
yourself
You boost we'll when you let the
other fellow tell all he can about his
own town. for you make him your
friend. and the booster is the fellow
who makes friends"
The second story citizen said tho
! speaker, "is the man who does not
vote. But who climbs up the back
/ porch OF the city and knocks. lie is
( found frequently. too. at the ball
park,
There Is a broad gate for citizen
ship through the doors of City Treas
urer PAGES Office, where a man may
pay his taxes and become a booster,
instead OF 81 second ST Dry man.
The second story business man Ia
rapidly disappearing. There are few
err FIRE sales announced in the papers.
All are more careful In their business
methods than they were yesterday,
and nearly ali are fighting fair. Stlil
there are some who sttit believe In
calling the other man liar in order
TO prove himself truthful.
No Second Story Papers.
| There are no second story news
! papers In Richmond All our papers
are irving more to boost the city than
! they are trying to boost their own
! circulation And there are SO many
! temptations IN the newspaper bust
7 ness There IS the temptation 70
( boost the friend and roast the man
! from whom nothing may be gotten.
/ Richmond has no second story news
paper men II you locate one let
MS know about 1t, and ne will sodn
/ be driven from the city. The papers
! here are doing more and more for
/ the people and for the prosperity OF
/ the community
This club has found that the way
| 10 advertise to have the best effect Is
to tell the truth. Advertisers, "a well
as the medium, must no educated.
! Tell tho truth and trust to the com
mon sense OF the people for results.
! II am satisfied there Is not man
( in this room who has lied for at least
a month, and that is going some.
/ Gaughter.)
( Space in advertising is better than
black ink. Buy half a page and put
small box In the middle of the
I space. telling what You have to sell
and you will find great results. The
! advertiser must educate himself and
! this club can do much toward that
I end
Learn To Think.
! Let the 'advertisement tell the
I truth, and educate the people TO
! think. The man who thinks achieves
something.
| DO not take your business worries
! home To your wife. The man who
I does that is coward, and is unload
1 ing his troubles off on someone else"
| He cited John Shelton Williams as
! an example worthy to follow. When
Mr. Williams was mere youth. he
studied and studied, and thought, and
( issued a classic on the financial and
commercial possibilities of the South.
1 Now he has mach 10 do with the con-
( duct of the financial affairs of the
/ United States
: Prior TO DR. Frcemans address
/ the club INDUCED in a sumptuous
4 feSst, the best Mine Host Donahoe
+ or the Lexington, could provide. In
/ terspersed among the courses the club
orchestra, embracing Fred r. Dap
prich. James Whittet, Raymond Alvis
/ and w Spencer Tupman, furnished
3 utIiE M IA F5HuSlN.
Encouraging Reports,
/ The reports OF the various officers
were received All indicated that the
/ club Is in n prosperous condition. al
/ though President Il. l., Iayfeld de-
/ plored the lack of enthusiasm on the
/ part OF many OF the members who
! did not attend the meetings He urged
/ them to give their club more atten~
/ ton in future. In retiring from office
/ Mr.. Layfeld thanked the members
and officers for their assistance IN
! conducting the affairs of the club dur
: ing the past year.
Secretary Garrett. In his report.
/ showed that the total membership of
/ the club was 2l0, gain of siXty-two
/ for the year closing May /. while the
expenses of the year totaled 50 $50.
Treasurer Charles p Walford, Jr.,
reported the receipts of the year IS
. $2.3S2,6l, and the expenditures as
s2,S50, leaving surplus of sS2.6l.
The reports Of the various conf
mittees were most encouraging They
were presented by the chairmen: g.
A. Mortland reported from the Pub
licity Committee; Horace L. Smith.
from the Criticism Committee; Presi-
dent Layfield from the Education Com