Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-07-02

game who should be helping 20 pre-
serve your country y great rcspon-
sibilIty rests on YOU. win YOU sac
rifice your personal convenience for
your countrys uecd2 Ask your men
to enlist today
Whit Is considered BY many as one
Of the best recruiting advertisements
was addressed TO the young women
Of Ireland whero Sir Hedley spent
some time during the campaign. 1t
follows:
is your best boy wearing Khaki?
II not don't you think he should he?
If he does not think that YOU and
your country are worth fighting Tor
do YOU think he Is worthy of you2
Don't pity the girl who is alone--her
young man probably Is a soldier,
fighting for her and her comtry-and
for YOU If your Young man neglects
his duty to Ireland the time may
come when he viii neglect YOU, Think
n oyer--then ask your young man TO
join an Irish regiment today Ireland
will appreciate your help
Movement successful.
This appeal met with great sue
cess said sir Tiedlev The young
women Haunted these advertisements
at the young men ON the streets until
IN self-defcnse a stream Of volunteers
began to pour into the recruiting Of
ices u was a plea which 10y its
worry simplicity and truth reached
home"
From the campaign for raising re-
cruits Sir lIedleX turned TO treasury
advertising for the war loans. lie
submitted 10 Mr. Mckeuua, chancellor
of the eNchcquer, a plan for cam
paign N was radical venture for
the conservative treasury department
hut Mr. Mckcrna believed that it
would pay and had the courage to ap,
prove Sir Hedley's scheme, Vast sums
have been needed and the advertise
ments have been made strong TO meet
the occasion. Business men have
been appealed TO with such crisp bits
as. Use your money to save the
lives OF the men who are fighting your
battles and Turn your soyereigns
into soldiers Even the women who
have nobly helped the war IN a
thousand WAYS" have been asked to
aid further by lending their money.
one advertisement which has attract
ed great attention is In the form of
the following imaginary conversation
between "a civilian ana soldier I'M
der the heading What is the Price Of
one of Your Arms
\ Pointed Conversation.
civilian How did you lose your
arm my tad D"
Soldier Fighting Tor you, sir"
Cjvilian--'rm grateful to YOU. my
lad"
Soldier How much are you CRATE
ful sir"
Civilian What do you mean"
Soldier--"How much money have
sou lent Your country
Civilian What has that 20 do with
soldier--'A lot. How much is one
o. Yours arms worth2'
CiHllan--"Td pay ANYTHING rather
than lose am arm
Soldier Very we'll Put the price
OF your arm or as much as you can
afford into eXCheauor bonds or war;
saving certificates and lend y0url
money TO Your country
The recently iuaugurated plan
Whereby small savings may be turned
into war loans at five per cent SOM
pound interest, fifteen shillinEs and
slX-pence returning twenty shiihngs
at the end Of five years. has been
q dVertised ln many ways, the most
striking displays being those pointing
out that i-4 cartridges can be bought
for fifteen shillings and siX-pence. !
aud that sis hand grenades cost only
fifteen shilhngs
The advertising that has brought |
about the greatest criticism from the
more conservative people IS that con /
cemnlng gNtravagauce it being main I
AT a.. E4# Z
OF the government 10 deal with such /
matters "a this why Many business
men also are said 90 have attacked /
This eampa gn. for Il was striking !
hard a. their business ~ was
delicate matter 20 handle but SIR Had I
lev kept putting out hi. ads with the
result he declares TINT there has
been g decided turn in favor of econ- l
am fhfpuGhOut the country
ENuYagance Roasted.
To drss- eNtrN aeantig u wari
me s Worse than lau form .t Is uu- /
ittlHl. as ore az the sharp ex
horiatlons which have been hurled /
Al fhr BRITISH uUHlt. Another Uoh-
.r rea1s View clothes should orh
Pc bought ..ru HUraIHtHN necessary +
lua .Hes should be- dHUahle lnu SUITS
Doc tf OCCASIONS I.AHHaus
fH- fUr faTUIE m uIfs Haula f
N"fs eia aun .
toAta ID u.1rt ME other Ha=
"rtHssHeis Hate been ouI a.oneI
Pc M .HuW Is sH 4
.lr
fas ars hrlp.as ft H.rHaas.
'r motion .a. I.I U'.a
tHnIs
pr eH.H hasI. .aai l