New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-09-03
COME UPSTAIRS
AND SAVE $40
SECOND STORY MEN OF CLOTHING
BUSINESS MAKE LARGE CLAIMS
Moneys Worth or Less the Rule at Park Taylor s.
lanes Gordon Henry's, Sans Sample Cl''hes
Shops and Others. Tribune Investigators
Spent Money and Saved Nothing

In this enlightened age the shysers of merchandising
, dn.nd less on public creduiy for their profits than on ther
own 1esourcefulness in evolving selling lodges ,
BARGAIN hunters though all the primitive faKes Oh last
wear and the year before longer get across re" 81 10
instance need to warned the chlock-suhs oeh inc
r. Ia, sion The Everything Must Go-Fixtures tor Bale
;na;on has lost its do react to the invitation OF
os. auction which eternaiy ending Oh inc
morrow yet going forever on NJ.
likewise the troubles of the manufacturer forced to sell MS
goods for less than the Of material and the pubic sP
er who would pass the full saving to us have ceased
TO FIRE the imagination. Even the unfortunate lazy VINO M
from dav to day in classified columns OF Brother benh Inn
T hi, fresh catastrophe obges her to sacrhce her
ba.ton with handsome saddle and driving COB hef oaOy sA'
- The nr. contents of her elegantly furnished private residence
(Ring Stngsteins bel), gets somewhat peuhc'0S ''
pabv nowadays more often than money
Bt with all our extensively acquired bargain WISDOM super
arbe fake arises and then that lives and on ana on
OF such is what is known IN certain 'raoe ''o'e' " ~
floor clohier game ,
Come Upstairs Save $lO the second-story slogan
Where there is no elevator invited to climb Single
flight of stairs effect the savng-tweny steps with nan
lar cnking your pocket f you are PeiSo" " ~
imagination and trusing) at each step ,
Their tiny showcases with the latest therein on display
are on the street, their saesrooms above
"Shrewd buyer and meet shrewd seller SOUNDS inc
siren call of the Man Upstairs to inspect his wares
and nonder his proposition Come him. and the fruits OF
your combined hrewdness shall be len dollars Tor you
ten dollars for you-twentyhve for htteeni
Stop there you WILL look If must but ere the a'eui
elevator gate clang behind you you foot the tendoar
stair, listenl - ,
Those behind the gamethe secondstoy men OF the co'n
inc busness-have been investigated by he lrouhe o
lowing the first investigation The Advisor hung bell on pro-
life advertiser But bell does nke tor the expose
resulted in complete change the advertising and selling Poes
Potential customers no told spoken word that
in these shops SIS SIS values And the reform having
been ACCOMPLISHED The Tribune withheld publication OF second
r concerning methods that had BEEN and with the more
pleasure because the values offered at 9' were que " ~
that the investigators discovered
About the the ersthe Grant concern came INTO the
fold with the sheep of dealing halt dozen other goats rose
I'D in the second story line. 1t too good game to be mus
amely Abandoned with much good logic to persuade the
clothes buyer that three seconds in elevator or thirty on the
stair, would save 10 bill the standard readyto-wear SIS
suit
of level cheaper rent cheaper rent lower over
head lower overhead and something worth So sold at proht
for SIS"
There was the princpeone that the simple minded buyer
could work out for himself
II doe. sound all right there's big fallacy somewhere
For Tribune investigators selecting always the kelest looking
clothing second floor stocks have failed in Pans'aKns
earcb TO find single the stocks of the second story men
bt nraises up to the sellers clams Most of them fall far
far short
The investigators began adventures the second
story men with the Park Taylor Shop at 533 Broad
vav the first of projected string owned-f that assertion
not of class others made the pace-by Moe Levy the
best merchandise in the United States
There had been smash Of quarter advers
;no 10 celebrate the advent Of Park Taylor
Have Your SIS Meet These s25Made Clohesl hared in
big type at the tops the advertisements And beneath:
Park Taylor clothes $25made clothes for Sl5 They
are tailored throughout with all the and panstang that their
l sugqess They are much better than their
price indicate There secret wonderful value
giving We make ourselves saving the regular
facurer substantial profit We sell the garments direct to you
from our economical second floor locations These economies
enable us to make the price SIS.
was Mr. Sabel who kept his origin to the front by
generous of you-a that led the Tribune through the
rnazes of the Park Taylor stock.
Twenty-Five dollar vaues2 he echoed toerantly. Why
here's SIS that you-al would have double that
for anywhere else noticed like it in the window OF
store at Fortynnh and Broadway and marked $50
The location mentioned by the enthusiastic Mr. Sabel i'm
rnedatey suggested Brill Brothers the s3o suit was bought
for SIS
We're off the ground. but we're the level, Sabel