Evening star., 1916-03-14
ADVERTISED FOODS AND
FOOD ADVERTISING

The most direct method of increasing
the consumption of timed soup or any
other form of canned or prepared food
is by bringing to the attention of the
public. by means of judicious advertis-
ing. first, the delectableness of the
article in question; second. it's cleanli-
ness; and third, it's convenience.
Before the days of the higher develop
ment of prepared food and of food ad-
vertising the American public ate i'll
cooked soups. greasy potatoes and fried
steaks-and dyspepsia was considered
national characteristic. The doctors
scolded and raved in vain.
Then came the advertisers of foods
who drew roseate pictures of the pala-
table nature of their wares. and made
peoples mouths water for them. II
does not pay nearly so well to scold
people for their faults as to encourage
them in their virtues. The result has
been the great wave of food reform that
has swept over the entire country.
Now. almost everything from soup to
nuts is advertised in some new. better
and more palatable shape than people
have been accustomed to, and this food
goes to the table Of the consumer in
more sanitary and more delectable form
than ever before. The world owes much
10 the men who have given their best
brains to purity of foods and to the en-
lightenment of the public on the sub
ject.
One of the most hopeful things today
is the increasing respect for the human
stomach-true respect. not fiattery or
indulgence, but regard for the stomachs g
place in the scheme of human economy
Formerly, people gave thought to the
daintiness, purity and wholesomeness of
their foods chiefly when they were sick.
IJt0t 10. cd tie,
ing.-they now make an intelligent study
of their regular diet: and what they
want is not much food for invalids as
food that will keep them from becoming
, Considering the ratio of cost to eff
cheney. advertising is not an expensive
method of selling goods. but it is appa-
rent that when conducted on national
scale II means such large investment
OF money that the necessity of having
the quality of the goods back up the ad-
vertsng constitutes a perfect guaran-
tee TO the consumer.
The pure food la VS. have done much to
sa afegUard the health Of the community,
but it is evident that the requirements
enforced by law will never measure up
| TO the quality that the advertisers own
interest urges him TO put into the foods
that he prepares and advertises. The
manufacturer knows that advertising
turns flood of light on his foods. his
factory and his Methods He knows
4
no condemnatory fact to escape. The
rigid observance of the highest standard
OF quality and purity is the only way to
| cope with scrutiny SO penetrating and
so persistent.
From the above, it becomes evident
! that the consumer derives the follow
| ing advantages from ouying advertised
! foods:
QUality-Assurance that the inRre-
dents are the finest: that the methods
of PREPARATION are calculated to give
| the best results; that the skill en-
ployed in the preparation Is the high
est
| Purity--Assurance that every posi-
/ BILE care is employed to guard food
| from contamination: that the factory
and the factory hands vie with the ar
| rangements of well managed kitchen
\ in private home: that the processes
are scientific, up-to-date and involve
as little handling as possible.
| AppetiZingness-No one knows bet
ter than the producer of advertised
foods that the proof of the pudding
| is the eating of it." Pre-eminence
among competing foods depends above
| all on the consumers palate. Adver-
tised foods must be tasty.
| CONFERENCE.-The producer must aim
constantly at the convenience of the
housewife - convenience of package,
preparation and serving.
| The advertising of foods is one of
the most interesting contributions to
domestic science Its effect on the
well being of the community is incal-
! culably great 1t has developed In
directions that only a year or two ago
would have been believed very un-
likely. II not impossible. and IL Is sure
to md neDy fields as time goes on.