Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-01-08
OVERLAND CUTS
PRICE ONCE MORE
Popular Model That Has
Sroken All Sales Records
Sells For S55 Less

reduction Of $55 in the price of
the big $3.50 Overland is the most
startling New Years announcement
made by John N. willys. president of
the willys-Over!and Company Of To-
ledo.
This is the model which in the last
six months has broken all sales records
for Overland cars. Since June, more
than $4,000 OF them have been sold to
people in all parts of the world. But
in spite of the fact that it has been
the biggest seller of the year in its
class the Toledo concern now is able
to offer it, with improvements at
s695.
The remarkably low price is made
possible only through n combination
of circumstances which have placed
the Overland Company in a position
where they can offer more car for
less money than probably any other
concern in the industry.
Due to the foresight and keen busi-
ness acumen of Mr.. WHY'S. the ma
terials used in Overland cars this year
were bought before the war sent
prices soaring. To gain some idea of
these savings it is stated that the
company has been able to save three
and one-half million dollars on alu
minum alone, while the saving on steel
and many other raw materials is in
proportion.
tor that figures prominently in the
reduced price of Model S5-B. Large
factory additions recently completed
have enabled the company to more
than treble its output of a year ago.
In the last few months more cars have
been delivered than during any pre-
vious year in the history of the big
Toledo concern.
Production capacity has jumped to
thousand cars n day and Overland
officials declare 1t is due to savings
on material purchases and to the
economies effected by such a tremen-
dous output that they are enabled to
lower the price of this model to a.
point which no other manufacturer of
medium priced cars can touch.
AS evidence of the wonderful value
offered in the car, the WHY'S Overland
company guarantees that its price will
never be lowered. On the other hand
they reserve the right to advance the
price should the cost of materials
continued to rise.
One or the improvements in the car
is a new 35 horsepower four-cylinder
motor of the latest block design. The
cylinder heads off this type of motor
are cast In one-piece which can be
removed easily if occasion demands.
With a bore Of As inches and a stroke
Of AZ inches the motor is capable of
developing power in excess of any
thing needed for ordinary driving. IT
is simple but efficient in construction
and in operation has proved smooth,
quiet and economical.
The long wheelbase of 106 inches,
quick detachable tires, measuring 33
by inches all around, with non skid
in rear, and demountabIe rms are a
few of the features that have made
popular this low-priced Overland. The
four-inch tires afford the greatest
amount or riding comfort and are
much more economical in the long run
than the smaller size tires usually
found on cars of this price class.
The appearance of this big, hand
some, fully equipped, five passenger
Overland stamps it at once as being
car of unusual merit The long
sweeping body lines and streamline de-
sign give it character and poise, two
essentials demanded by all discrimi-
mating purchasers of high-priced cars. !
From the radiator to the full curved |
back there is not a break in the lines
to mar its graceful appearance. |
Frame, running board brackets and !
battery box are concealed by the run |
ming hoard shield, while concealed |
door hinges and inside handles carry |
out the smooth effect. Crowned fend- |
ers of heavy gauge steel add material |
ly to the attractiVeness of its exterior. |
The body is finished in a dark Brew
ster green with stripping of ivory
white. The fittings are of polished |
nickel an0 aluminium. renders and
trimmings are black enameled.
The same care and attention has }
been given to interior refinements.
There are large pockets in all doors.
The mohafr top is a one-man type of
the latest design. Its single set of |
bows permit it to be raised or lowered |
easily by one person.
The new side curtains cannot flap
as they fasten from the inside to the
top bows. The ease with which they
are attached fills a long-felt want on
the part of many motorists who here
tofore preferred to expose themselves
10 stormy weather rather than go to
the trouble of adjusting the curtains.
When not in use, the curtains are
stored conveniently in the top. 4
built-in raih-vision, full-ventilating
type windshield affords the passengers
complete protection from the front
1t can be adjusted to any position to
meet all weather conditions and diff
fers from the type usually found on
medium priced cars in that it is
Jointly at the middle as we'll as at the
bottom SO that it can be folded for
ward.
The seats are wide and roomy with
high, comfortable backs. The deep,
divan upholstery compares favorably
with that found in more expensive |
cars. The seat cushions are built on
resilient, spiral springs that add
qualities of the car.
AS in all Overland models, the steer
ing column is placed at the left with
the gear shifting levers in the center.
A switch box for electric control is To-
Gated on the right side of the steering
column, two inches below the wheel
This little switclrbox has four push
buttons, one for the electric horn-one
to switch the ignition current on and |
off, an dtwo for the lights. One of
these throws the light full. on: the
other dims the headlights for city
driving. BY simply turning a key in
lock at one side. all the buttons may
be locked against unauthorized opera
ton, with the lights on or off as de-
sired The operation of starting the
motor requires but a slight pressure
of the foot on a button in the toe
board.
All indicating devices, including the 9
magnetic speedometer, revolving oil
indicator and ammeter, together with v
the carburetor printing button, are f
arranged conveniently on the cowl ?
dash instrument board with the face of =
each instrument set flush. The angle
of the board allows a full, clear view 6