The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1916-09-28
At Open Week in ST. Louis
October Z TO 7 Yelled
Prophet Week }.
NEW MODELS ARE TO PARADE
Why Autos Always Have Their Com
lng-Out Party at st. Louis, Not
w~ithstanding E~agerness Of
other Cities to Be Host.

Americas first display, collective
ly, OF 1917 models OF automobiles will
be at st. Louis. October 2 to Z. in
elusive (Veiled Prophet Week..
The new models will parade
through the down business district
of the city the morning of Tuesday,
October 3. and Thursday, October ),
each parade terminating ar the St.
Louis Agricultural Fair, where the
cars will be parked together for COM
parison.
Debut at "Open Week"
These parades are to be a feature
Of an open week" on Automobile
Row, officially defined by the st.
Louis Automobile Manufacturers and
Dealers Association as Locust street
between Nineteenth street and Chan
ming avenue (3400 west).
The association, which has charge
of the open week and of the parades,
has made arrangements whereby all
of the St. Louis automobile concerns
not located on Automobile Row may
share space during the week with con-
Germs hat are located there.
A total of los kinds of automobiles
are sold by st. Louis dealers, accord
ing to statistics made public by Cap
tain Robert f. Lee, secretary of the
association and editor of the Auto
Review. f. w. A. Vesper is presi-
dent Of the association. which for
some years held an annual show at
Forest Park Highlands but has decid.
ed that, for variety's sake. the 1917
models shall make their debut diff
ferently.
Bands In Motor Trucks to Play.
Military bands will play lively mu-
sic from motor trucks up and down
Automobile Row each night, October
2 to Z, and many novelties for the en-
tertainment of the crowds will be in
troduced. The salesrooms will keep
open until 1890 o'clock.
The 1917 models of virtually all the
leading makes will be exhibited on
Automobile Row and in the parades.
according to Captain Lee.
Prices will range from s345 to s10,-
600.
Dealers are preparing TO show some
of the wonderful new creations in
closed cars as we'll as their regular
styles OF touring cars and the vari-
GUS kinds of "chummy" roadsters and
"cloverleaf" roadsters and other odd
types.
The dealers In accessories and sup
plies have joined in the open week
movement and will show on Auto
mobile Row the newest inventions for
the equipment OF automobiles, keep
ing their stores open until 10: 80
y. m.
The fall meeting of the National
Association of Automobile Accessory
Jobbers Is to be held at the Planters
Hotel, st. Louis, October 4 to Z. In
elusive.
Why Debut Is at St. Louis.
Just why New York and Chicago
allow the automobiles to make their
American debut at st. Louis year af-
ter year is a question that mystifies
many persons but easily can be ex-
planned without humiliating either of
those cities, according to Captain
Lee.
They are hindered, he explains, by
conditions that they cannot control,
but that rest with the Ruler of the
Universe. These conditions are eli
matte. The open fall and winter in
the South, Southeast and Southwest
indicate to the automobile manufac-
turers a chance for a multitude of
early sales. And so they hurry the
new shapes to st. Louis and thus give
the Southerners, Southeasterners and
Southwesterners an opportunity to
compare the latest patterns of many
manufacturers before buying. not a
model of the season that Is passing,
but one of the season that is yet to
begin to pass.
Auto lndustry's Geography Changes.
The st. Louis autumn show has
practically changed the geography of
the automobile industry. Largely as
a result of it, the first consignments
and shipments of 1917 models OF all
of the leading manufacturers are
made to the South, Southeast and
Southwest. Ii also has meant the
motorizing of this great section of
the country and marvellous road i'm
provement.
Captain Lee is authority for the
statement that more than 10000 auto
mobiles are owned In st. Louis alone.
The automobile open week and pa
rades are to be features OF the st.
Louis Fall Festivities, which include
the Yelled Prophet pageant of % cleo
trio floats, the night OF October 8,
and the st. Louis Agricultural Fair.
October 2 to Z. The Yelled Prophet
pageant is to depict scenes from
Shakespearean plays. this year being
the Shakespeare Tercentenary. At the
fair an agricultural pageant, showing