Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1916-05-01
OMAHA is FASHION
CENTER OF WEST
City Takes Rank with Worlds
MetropoliSes as Home OF
Smart Styles.
EASTERN WOMAN AMAZED

A woman writes from New York II
the apparel and worneug wear advertised
IN Omaha measures ~ 10 the publ ity
given 10 n, surely your city Ia one ~ the
most fasbioD.fsyored IN this country"
" doesD't take an expert 10 sce that the
publicity given 70 style 10 extremely CON
sentative IN its estimate, Much has leen
said about New FORKS Fifth avenue.
Michigan boulevard and State street IN
Chicago and ysrious other streets IN other
cities, but Sixteenth street In Omaha To-
day mirrors m many u fashions newest
types IN proportion 70 the population -
any other city In the world. In The
restaurants and hotels and gathered
around the evening festive boards The
smaftest gowns, dresses, waists and
wraps find such fun presentation Of
the newest styles that fashion, IN iis
most critical mood looks on ana, smiles
Rivals World Capitals
4 yislt recently BY q millinery expert
10 The various show rooms and hat shops
of this city prompted her 70 make this
statement II have been through the
otsllsrs Of Paris and the continent II
has been my privilege 10 see tho re-
suilani efforts of The master mllllnsrs
n this country. IN New YORK. and chi
eag0. and have Travelled the country
over gathering the inspiration here and
there for new ideas IN millinery; my
first visit 10 OmAbs WIS productive n
one great big surprise
= looked for m sssomblaEe and die
plays corrcatiye with those of the
smaller towns IN the United states
found some Of the most superb examples
Of millinery Il has ever been my priyl.
lege 10 look upon. Sot only has the In
splration 81 the master designers OF the
world been reproduced, but greatly 10
my surprise ! found greater number
Of brilliant, original conceptions that
would DO credit 70 the master mlliiners
oven Of the old world than have ever
seen IN any town with the population
approximatlng that Of Omaha. I can,
With perfect honesty place this nsmo.
randnm ~ mi notebook, Omaha. the
central city OF the middle west, and the
city centralizing more brilliant millinery
IDEAS than any other town OF Us size in
the United states
Iifra-Fnshi onsbIe styles.
Shoes, In the estimation Of many PEG
pie. simply convey the idea OF practlcas
hillty, but Omaha engages tho attention
Of manufacturer. designers and style ex-
ports all over the country, because Of the
surprisingly great amount OF the very
finest shoes sold here When tho newest
buckles and the snappiest designs make
their first appearance anywhere IN this
nonntfy, they are seen In Omaha lmme
diately, style docs not stop at the door
Of New York or chlcago-lt hastens 70
this wonderful city OF the middle west
with the speed Of Mercury"
There IL every valid reason why the
women Of Omaha should buy everything
they need IN Omaha, The day has iong
since passed when trip 70 any other
city II anything but saperfluous The
very best that the world produces Is
shown in iia wonderful shops The fact
that rentals are lower than those Of the
larger cities enables merchants TO sell
the best Of everything al lower prices
than would prevail IN the smartest shops
IN any OF the larger cities. Buy IN
Omaha IL a slogan which every woman
should tie 10, u means perfect satisfae-
ton and great economies.