The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1916-02-26
.BRuT0N MOTOR COMPANY
IS A NEW FIRM HERE
WILL OPEN STORE ROOM Al
CORNER or JEfERsoN AND
JACKSON STREETS.
Handle the Chevrolet Cars Tor whiei
William c. Durant Predicts such
a Brilliant Future in the
United States.

The Bruton Motor Car company
is the name Of new firm that viii
omen for business in one of the g.
r. Roberts store rooms at the cor
ner of Jackson and Jefferson streets
on Monday Of next week. This con-
Germ will be under the personal man
agement of X. E. Bruton, former
president OF the Bruton Hardware
COMPANY at Whitney. Texas, and they
will handle the Chevrolet antomo-
bilcs. This company has the agency
for this celebrated car in Ellis coun-
~. and with headquarters here they
expect to cover the county In most
thorough manner Mr.. Bruton ar
rived here on Monday of this week to
perfect arrangements for opening his
store room.
The Chevrolet Motor company IS
Just now establishing an assembling
plant in Dallas to produce the Chew
relot model "Four-Ninety, with
capacity of 10000 year. At the
head of this company is wonder
| full man, no other than William c.
Durant, Chevrolet founder, who Is
a business master. Durant Is small
in statue but forceful in action. I'm
like other captains of great indus
tries he did not have an humble be-
ginning is remarkable for his bust
ness aeumen. He has proven HIM
self a genius as we'll as a builder,
a wonder rs a manufacturer, mar
vel as a distributor, and perhaps the
greatest salesman in America.
OF William C. Durant the Com
merce and Finance says;
One fine thing about William G
l.Durant is that he has vision. He
always looks ahead He doesn't cling
to ideas when he knows they are
unsound. He saw that the high
priced carriage would not do, so he
went into the manufacture of q low
priced vehicle buggies This de-
parture was a pronounced success.
Within few years he was manufae-
turing 100000 a year. Finally this
grew to 10000 year.
Just as he saw that the high
priced carriage was to be supplant-
ed by the low priced, so he saw
that the horse drawn conveyance
was to be superseded by tht auto
mobile. He was one Of the first tc
enter the field of manufacture OF
motor cars. He founded the Buick.
Il was a success. He is a great man
for knowing what the people want.
The Buick grew and grew and grew.
In 1907, during the panic, when all
America was in the throes of finan-
cial paroxyisms, and industry was
PROSTATE, he never stopped laying
brick or putting in machinery. He
had 1900 men working in one
plant
The Buick was not big enough for
his ambition. He saw economy in
cooperation, in amalgamation, in
unification In 1908 he, singly
formed the General Motors company.
bringing in the Cadillac, the Oldsmo-
bile, the Oakland. the Buick, >the
Ncrthway Motor company and a
number of concerns that make auto
mobile accessories. No man in
America was better equipped TO OPP
crate such q combination of plants
economically He is a great hand
for the elimination of waste, When
he was in the carriage business he
bought hickory forests in Arkansas,
and Mississippi so that he would
have control of all the hickory he
required. He established his own
wheel plants. his spring works, his
agricultural factory, an establish
ment for the making of whip sock
cts and varnish factory. That var
nish plant is one of the largest in
the world. He had plans for every
thing relating to the automobile in
dustry just as he had IN the other
branch Of the yehieular maaufac-
turing trade He hes greater plans
| fer the General Motors than in the
past AS part of this plan. he
proposes to make Chevrolet the head
of all his automobile interests, Gen
eral Motors stock being exchanged
for Chevrolet on the basis Of one
share of General Motors for five
shares OF Chevrolet. Chevrolet has
ssO.000,000 of common stock. There
is no bonded Indebtedness.
The Chevrolet company itself is a
young giant. Although only two
two years old. it is shipping ears 10