The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1916-02-24
ANNOUNCEMENT
Cooperation is Good Business If II
Is Done on Business Principles

Co. Operation is Good Business If II
Is Done on Business Principles
Some promoters profess to think
that large overhead expense can be
overcome or Offset by getting all the
growers together and thereby con-
trolling the price. Experience has
proven that this hasn't worked out.
because in the first place it is impos-
sible to get all the growers together
and in the next place it wouldn't avail
everything if it could be done, for CO.
operative marketing agencies must be
able to compete If they are to stay in
business, and they can never do this
until they reduce their operating ex-
penses.
Kennewick- Richland berries come in
competition first with Louisiana, next
California, Hood River and the Puget
Sound. Absolute control of the out
put may help some but a too large
overhead isn't going to make COMPETE
ton any easier.
We have considered a branch at
Kennewick for several years, but on
ly since the "Open River" have we
thought we could make Kennewick q
distributing point for our full line and
thereby make the business pay the ex-
pense Of operating the whole year.
We are going to ask you to coop
crate with US. We can save you mon
ey because we can work cheaply. You
can cooperate with US safely because
we are financially responsible and we
cannot afford to make promises we
cannot fulfil. It seems to US what
the grower needs is q little less pro-
mise and little more cash right at
home. Whether we only handle a
small part or the major portion Of the
Kennewick-R ichland berries, we will
not be blind optimists, and the man
with the money to pay for the berries
at Kennewick is going to have the first
consideration, and when the berries
cannot be sold for cash at home they
will be sent to our agents to be sold
for cash at the other end Of the line.
There are people who are not afraid
to put their money into your berries
if you will give them fair chance.
The party or parties who undertake
to market your entire crop Of berries
cannot buy and pay for the entire
crop for they cannot tell what it is
going to be worth. There are always
some that cannot be sold for cash at
home but they can encourage the man
who is willing to take few and pay
for them if the grower will let them.
The reason the cooperative agen-
cies do not encourage the cash buyer
at home is, we think, that it shows
his hand; it tells the grower right
there what he may expect to get and
reveals the facts of the actual condi-
lions of the markets. The big idea
seems to be to keep the grower in sus-
pense, keeping him thinking he is go
ing to get more than he really is, and
that at the end of the season keep
him waiting so long for his returns
that he is so glad to receive anything
at all he forgets the cash offers he has
had at home.
Our best recommendation to you is
our experience covering period OF
seventeen years, in addition to our
ample capital and well organized dis
tributing system, safe-guarded by
sixteen branch houses to take care OF
the surplus. Our last years prices
paid the growers at North Yakima
should appeal to you who have pro-
duce to market. We do not appeal to
your loyalty or to your sentiment but
to your business sense. Our market
ing system is no experiment, it has
stood the test and has shown SUBJ
stantial growth every year. We will
market all of the Kennewick- Rich
land berries we are able 70 get ana
when the returns are all in we will
not be ashamed of our average. Two
years ago we marketed over two thou
sand crates which netted the grower
$2.04 and we did not get any of the
early berries nor did we get all we
could handle. Practically all of those
berries were marketed thru our own
houses. Since that time we have add
ed greatly to our marketing facilities
and will establish more selling agen-
cies this coming season. AS we have
never entered a market and with
drawn you may consider we are in
Kennewick to stay, therefore we
have no object in trying to fool any