South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-06-28
WILL ERECT TEN
STORY STRUCTURE
CONTINUED PROM PAGE ONE)
will be devoted exclusively to auto /
mobile accessory displays.

will be devoted exclusively to auto
mobile accessory displays.
Local Exhibits.
on the third floor viii be an ex-
hibit hall for local and foreign man
ufacturers. primarily the former
This department VIII be In charge Of
trained statesmen who will enter
tain the prospective buyer while he
gets in communication with the fac
tory sales force, which will be in
charge of the department. The Gus
toner can be learning the first prin-
ciples of the product, reading tes-
timonials etc, while a salesman is
on his way TO the exhibit. This. il
is argued. gives concerns whose fac
tories are some distance from the
heart OF the city. a sales location
within the business district.
Mr.. Jonas I'm a letter from A J.
ing Material Exhibit company Of
Chicago, gives a description Of what
future lies in this line. In passing.
il can be said that local manufac-
turers are keen for the proposition
as outlined Mr. Friedman says:
The Building Material Exhibit
has been established on the second
floor of the Insurance Exchange
building, of Chicago. which covers
an area OF about 10000 square feet.
This exhibit was started approx
mately three years ago. and at the
present time has in the neighbor-
hood of $50 representative building
material companies. Most OF them
maintain an actual Office in their ex-
hibit space.
we charge $500 per square foot
per year. which includes telephone
service. light heat and ianitor ser
vice. taking care OF mail and the
service Of men employed by the eX
hibit company to direct visitors
around, so that. should there be
company without a representative.
we take orders and information for
them. The exhibit company adver-
tises these rooms through such me-
diums as local newspapers, trade
journals and direct mail campaigns.
and find il necessary to spend about
u per cent of the gross income in
advertising.
Secures Big Loan.
The automobile display space has
been practically leased 10 the ca
pacity of the building proposed for
auto service elevators will enable
the storing or stock cars in the
building. the central location and ALL
has attracted agents and manufac-
turers alike to the proposition. Mr.
Jonas has just returned from Chi
cagO where he completed negotia-
tiOns for a loan 20 cover the con-
struction and primary equipment for
the building. Part Of the money
was subscribed here, the rest in Chi
cago.
will be distributed in the end is not
as yet known. Some have talked Of
a stock company, some of a bond
issue, to be sold locally Both Of
these projects are held for considera-
ton.
Mr.. Jonas, at present sales man
ager for the Millmore company. has
been successful for years in finan-
cial circles. For some time he had
charge of the local agency OF the
Pacific Mutual Life insurance COM
pany Prior TO that he was associa-
ted with some of the large manufac-
turing companies in the sales de-
partment.
Well known Men.
Mr.. Kaufman has been prominent
in South Bends business and finan-
cial circles for years. For the past
twenty-three years he has had
charge of the Glenn Studebaker es-
tate, looking after all details Of the
properties concerned. Mr.. Kauff-
man entered the new project fol-
lowing the refusal of contracts for
his services with a number of large
western companies IN various lines.
In taking up the central exhibit
building project. both Mr.. Kaufman
and Mr.. Jonas were surprised at the
enthusiasm demonstrated in the
proposition. Automobile men, man
ufacturers. civic societies viewed it
as one of the most forward steps IN
dertaken here in years. Immediate
cooperation was offered and dem
onstrated. until today estimates on
construction were being obtained
and arrangements made for the
commencing of building operations
which will present the building
ready for interior finishing before
cold weather sets in.