The Lancaster news. [volume] (Lancaster, S.C.) 1905-current, 1916-06-02
Hot Air Will Put UP a
Balloon, But It Won't
Keep 1t Up," Says a
Noted Advertiser.
TANtAcb S RECORD
SSU IRENE
Should Value Be Lacking, the
General Rublic Long Ago
Would Hav& Lost Faith in
Tanlac.

This is an age of advertising, and
everyone is familiar with the popu-
lar saying. ut pays to advertise"
Advertising is business force.
So potent is, the charm cast by its
spell it has been known to perform
marvellous feats and to accomplish
phenominal results.
1t cannot be truly said. however.
that everyone who advertises sue
ceeds for unless full value underlays
he article advertised the advertis-
ing would ultimately fall Of it's own
weight. In this connection we must
not forget the words of the immortal
Lincoln who said: "You can fool
some of the people all the time. but
YOU cannot fool all OF the people all
of the time" so if there is not be
Il eve,.y advertisement a dollars
and cents value to the article ad-
vert;sed no amount of advertising
will estimate the sale ton such an
article beyend certain point. This
the modern business man or firm
can only succeed through honest ad-
vertising and fair dealing.
One Of the most successful ad-
vertisers in America to-day is l.. I.
Cooper. the manufacturer OF the new
medicine, Tanlac. ! On one occasion
Mr.. Cooper said: I"Hot air will put
balloon up, but it Won't keep it
there" When y offered Tanlac to
the world something over year
ago, / did so with the firm convlc-
tion that l was offering to the peo-
pie the best and purest product OF
its kind on the American market to-
day and / did not hesitate to expend
vast sums for advertising, because
knew the more the people knew
about it.0the more they would buy 1t.
The success of the preparation was
immediate, and the people every
where were quick to recognize its
genuine merit and wonderful cura-
tive powers. / have never claimed
Tanlac to be cure all" or that il
would perform unheard of wonders,
but | stated facts, and stated them
IN straight forward and business
ike way, and in manner that has
commanded confidence in the con-
servative claims set forth
Underlying these claims has been
real value not from a dollars and
cents point alone, but from health
as we'll. The phenominal success
the preparation has now achieved is
where you go Tanlac is a household
word. 1t has brought a new romance
to the modern business world. 1t
is story of an acceptance and ap-
probation OF merit never before
obtained by proprietary medicine
Conservative business men, to whom
the actual figures Of the production
OF Tanlac have been presented. have
secuted them unfil the proof was
shown.
The production of Tanlac now
stands at the rate Of almost $780,
900 bottles peT year, or to be more
correct 4,8OQO0O\ The sale of
100000 bottles during the first
nine months probably exceeded any
record ever before made by a prop
rietary medicine.
Through the Atlanta office alone
approximately 100000 bottles have
been sold and distributed since
December 1st, and the south alone
now requires over 100000 bottles
per year.
These enormous sales mean but
one thing, and that is merit. One
bottle is sold in a neighborhood
through advertising, but ten more
are sold after the first bottle pro-
duces results. People are always
willing to tell about their ailments,
but they are more than willing to
tell others of any medicine that helps
them. 1t is something they can't
keep to themselves, because the i'm
pulse to sympathize with fellow suf-
ferers and want to help them is one
OF the strongest as we'll as one Of
the biggest things in human nature.
Tanlac, the master medicine, is
sold exclusively by ), F. Mackey &
Co., Lancaster; Peoples Drug &
Gro. Co.. Heath Springs; C. o. Floyd.