The Hood River glacier. (Hood River, Or.) 1889-1933, 1916-02-10

Il ~ \
Your Guarantee is the REQ
Standard of Excellence
tendency to skimp values in order to meet price
standards alone:
IN THESE DAYS WHEN not only quality of ma
ed by some makers to get Within price; when
automobiles that will scarcely seat four medium
size adults are called "fve-passenger' cars
IN OTHER WORDS. when two or three inchesless
er tires, and other expedients besides the sub
stitution Of inferior mater ias are only too COM
dollars off the price Of the car 50 it will look like
bargain
IN sOCH TIMES 1T IS GOOD to remember that
there is one concern whose policy has never been
shaped to meet competitive conditions nor bent
even the slightest to meet mere price rivalry.
REQ POLICY NOW AS EVER is based on REQ con.
ditions alone. REQ has no real competitors never
REQ Went into the hands Of it's delighted owner
has 1t been possible to make enough cars to sup
ply all who wanted Reos.
AND THAT HAS BEEN BECAUSE REQ quality has
tegrty- and made possible by REQ engineering
skill and experience.
REQ READY CASH has always enabled them to
obtain materials when others had to Watand
the minute gives REQ right of way" both in the
matter Of deliveries and in the matter of quality
OF materials.
HERE IS A CONDITION you may ponder: The REQ
folk tell us that, had they foreseen the shortage
of all kinds of raw materials that now exist and
the consequent sharp rises in prices that have
roContlV
the new REQ the Fifth never would have been
lowered $175-never would of have been 1895 f.
o. b. Hood River.
NEVERTHELESS, YOU CAN BE SURE that de-
spite the higher prices REQ now has to pay for
the materials, the quality Of REQ the Fifth wilb
maintained to the last detail. Has, in fact been
improved in many details over last seasons
If 1T BECOMES NECESSARY-as it may if advances in
price continue the price of REQ the Fifth will be in
creased much may be necessary to give the REQ
folk the small margin of profit that is their due
THAT WOULD BE CONSISTENT with the well known
policy of making quality and pricing according
y without regard to prices of other makes of
whose standard of work and materials not like REQ
BUT THE THOUGHT OF REDUCING quality is one
that never would occur to the REQ folk.
REQ SUCCESS and it has been of the foremost in
the nduStryhaS been the result of adherng to that pol
cyat times too often when others felt it necessary to
lower the standards just little to sensational
price other strategic maneuver of other makers
BUT YOU KNOW THAT. Seems almost unnecessary
to repeat it to 1t is evident that you and
thousands upon thousands of other buyers know and
appreciate that REQ polcy-our order books full to
overflowing, are ample evidence of that.
IN ALL THE YEARS since that great model REQ the Fifth
first madeand of course you know that it today
the Oldest car on the market-the demand has never
been so great so nslsenso in excess OF possible sup
ply-as is today.
AND REMEMBER TOO that thoit is necessary to place
your order for REQ the Fifth or the REQ Six
in order to be certain of having it when you'll want it
few weeks hence, that condition due to the fact
that thousands and of thousands of others apprec
ate the wonderful the matchless value that is repre-
sented in REQ the Fifth at $9o5.
HOOD RIVER PEOPLE have never been offered better
automobile value The build of these and their quail
ty are just right for local roads.
YOU WILL WANT TO SEE these Reos. You
will be aStonshed the remarkable value you will find
in them and take pride in announcing that have
cured the local agency.