The sun., 1916-08-20
T the question OF how to become

tlNt HbNShA'it VI ~"
healthy. wealthy and wise
were put to W. l.. Douglas. WHO
began as a boy pcsging shoes n ht-
came head Of a business empire ANA
Governor OF his State, his answer
, would lie something like the modified
provcrb in the following coupltt:
Early 10 bed and early To- iis',
Work mighty hard and advertis".
But he would probably d that
newspaper advert!s!ng pays the best.
/, helped to make his millions, he says.
and il certainly paved n way for his
election L. the Governors chair.
Many years ago W. l.. Douglas in
serted a little advertisement IN TIE
SrN. II WIS one Of his first
paper advertisements and he has the
clipping yet. The returns were such,
he says. hat il encouraged him to
continue. He now spends more than
$3.50, 900 a yea for newspaper adver-
Using. and incidentally, il might be
mentioned. he sells "A million or 50
pairs Of shoes "A year.
First be- sure YOU have something
worthy" says Mr.. Douglas, something
just as good as YOU say l. is. struggle
To keep it as good and then advertise
II constantly. The newspaper Is the
lield in which my advertising has
brought me the only perfectly salts
factory returns. And | have tried
many lines before settling exclusively
to that theory"
Soon any one will he able To step
into one of the Douglas stores, located
in every city and hamlet in the United
States and get an illustrated bio
graphical sketch Of The BOY WHO
l'egged shoes" which contains the in
innate story If one Of the most inter-
esting personalities in all New Eng
land and also his hints for making u
million. That story OF his l.fc, al
though it has been told many times,
is so filled with inspiration and cncnur-
agement that IL deserves To he told
again.
1t was in ancient Plymouth. scene Of
the Pilgrims landing. that W. l..
Houglas was born in 1915. His was as
pathetic N hopeless a childhood a.
Dickens ever pictured for his David
Coppertield. That Douglas rose from
II to any later position whatever
speaks volumes for him. In 1880 news
came t. his mother that the hrcadwin-
ner OF their large family had been
drowned at SEA-, 40 two years later the
hard pressed mother hound out" one
of the brood, n .%precocious boy Of :, to
his uncle, a shoemaker, who set hin
At once 10 pegging shoes. The little
fellow was not tall enough t. reach all
the tools and sometimes had to stand
on a box. 1t war a life of hardship
and drudgery, working from dawn to
dark, with no holidays, no letup and
no wages.
One biographer says of him: THE
seven-year-old boy was carrying I'M
duly heavy weapons in his life battle.
He has been carrying them ever since.
His ability to do So explains why he
became Coy. William l.. Douglas in
stead OF Journeyman Bill Douglas"
For four years his slavery went on
and then he vent back to his mother,
but he had become so valuable that his
uncle hired him to come back at the
munifcent salary of S. a month. He
was only able to attend school at odd
intervals when work was slack.
Once seeking 10 better himself
Douglas went to work in Il Plymouth
cotton mill at 30 cents n day. and the
raise seemed like wealth. l,ut fate
intended him for his original calling.
Hens was n literal command OF "Shoe-