The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-09-17

Why do women succeed in bust
ness? Broadly speaking, the answer
might be, for the same reason some
men succeed, because they put their
heart into their work. | believe the
question can be answered by the one
word personality" which, of course,
implies the nearest to the ideal in
dividuality that can be attained in a
business life. AS there are varying
qualities of personality, so there are
varying degrees of success in bust
ness and, while have never observed
all the ideal qualifications in any one
business woman, yet there are many
who possess the major portion and
thereby merit their reputation for
success.
We know that personality means
the qualities that make up the nature
of an individual, that characterize the
person. There are magnetic person
alities that attract and there are per-
sonalities that repel, so it is through
these varying qualities that per-
sonality counts either for or against
the individual.
My definition of an ideal personal
ity for business can best be given by
using the letters p-e-r-s-o-n-a-l-i-t-y
as the first letters in the following
words: Perseverance, earnestness,
reliability, sincerity, optimism, nat
uralness, ability, loyalty, initiative.
tidiness and yearning. Perhaps
"yearning" should come first, as it is
the strong desire for self-improve-
ment, and the wish to be of best serv-
ice to herself and her employer, that
impels the successful girl in business
to acquire the other qualities that l
have mentioned.
The successful business girl pos
sesses that substantial foundation,
perseverance" or stick-to-it-iveness,
upon which she stands resolute and
self possessed. Her patience over
comes many difficulties and so she
continues to strive, to achieve, to wait
and to win. Being well balanced by
"earnestness" and determination, she
has no room for giddiness or waver-
ing, but displays self-control and
poise under most trying circumstances
giving undivided attention and best
judgment to her problems.
Reliable" not only in the large
and important things given her to do,
but in the smallest details that count
so much in the business life today.
Her sincerity" of purpose pleases
and satisfies patron and employer and
the good influence of her manner and
attitude is felt by all. She has that
valuable requisite to business sue
cess, optimism" which causes good
cheer and enthusiasm. She enjoys
her work, gets her happiness out of
it, and is seldom conscious of fatigue,
owing to the harmony that she creates
for herself and associates. Her heart
is in her work; she loves her tasks
and thereby Hghtens the work that
otherwise might be burden.
Charm of Naturalness.
"Naturalness" is hers, not the ar.
tifcial pose or the enameled smile
but rather that graceful manner that
bespeaks her genuineness; her per.
sonal atmosphere, kindly tone Of
voice, cordial greetings, and friendly
feelings are the big factors in hel
winning way. Her ability" is re
fected by her dependability, which
she has acquired by a full knowledge
of her work and the quality of goods
which she readily and gladly imparts
| to her customers. Her loyalty" :!
unbounded; she truly considers hel
! interests and those of her employer
; as inseparable, and her feeling O
goodwill" to all is characteristic
of exceeding value in business. @1niti
ative" is one of her strong points
1 t. =. II.-...o-I. +L;z 4,o;4 49, l.. IL