The Yale expositor., 1916-09-28

L was amazed at such an outlay, as
il did not seem possible that they could
get returns from Il town which was
situated at the side door OF IA large,
prosperous city.
The big mail order houses have
found it necessary in order To win the
confidence OF their patrons to OFFER bar
gain bats and Therefore scatter here
ana there through their catalogues Il
list of certain goods, with which the
public is familiar with prices attached
that will serve TO convince the pro
spective purchaser that the bargains
are real and not fictitious.
Without license TO do so they seem
tive patron that they are advertising
items in their catalogues that are of
fered at prices the local dealer. who
sells the same goods, cannot duplicate,
and the chances are the patron will be
convinced that every article advertised
in the book is sold ut a bargain.
Catalogue Houses Alert.
But the mail order house knows its
business. 1t bet on the weakness of
human nature and won. as personal
later revealed.
/ checked up the money sending ia
cilities of the town and was surprised
a nd amazed 70 lnuprn thaf In, ha fnxU
days that had elapsed since the cata-
logues were distributed no less than
21S money orders had been issued in
favor of the catalogue house. aggregat-
ing total Of several thousand dollars.
Why City Does Not Prosper.
Can any one imagine anything SO
ridiculOus-a manufacturing city where
all residents are wage edrners, who
live modestly and without luxury,
where cash sales with the home mer-
chant are the exception. not the rule
sending 2lS money orders To an out
side concern for household and person
al necessities which could be bought az
cheaply and delivered more promptly
right at home?
And those same people wonder why
their city does not thrive and prosper
One woman with whom had talked
bought shoes for her children She
said that she had to pay only $l.45 a
pair, while they would have cost her
SLIGO at home.
Yes; she always bought on credit at
home, but usually paid in two or
three months. No; she had never asked
the retail mail order house for credit.
She Was Not a Taxpayer.
No; she was not taxpayer, but she
sent her children to school. They have
good schools too. Yes; they have sew
ers, water and street lights, and the
city is patrolled and protected by an
ample police force.
Who pays for II all; Why. the bust
ness men aDd taxpayers. of course.
No the Chi"ag0 mail order houses dh
not pay anything toward the educa'
ton OF her childeen or the comfort ot
her family.
Sure, she was a church member, and
the church often gave fairs and so
cables and things. No; the Chicago
mail order house never bought any
tickets. but the home business men
did and paid cash for them too.
Yes; her husband was employed In
the suburb. and his employer depend
ed upon and must have local business
in order to provide work and money
for his help
Admitted She Did Wrong.
Yes, she now. for the first time, real
lied that she was doing herself, her
children, her husband and above all,
the home merchant grave wrong
by sending her husbands earnings to
an out of town competitor. but she
would never do it again.
y
The world is full of just such wo-
men as described above. They do not
think or understand but when they
do no power on earth will swerve them
from their sense of right and duty.
Then let us change all this and get
together IL is only right and honora-
BILE and just to ourselves and high time
to reform-to adopt the buying at home
system of everything we need.
-
Even IL some of the neighbors have
not yet learned that they owe duty
10 fhofr foNrn IL cannot 40 ooid that