The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1916-12-01
COMMENTS ON ADVERTISEMENTS

muCn JOY IN IL as you 40 III picking
the winners at horse race.
-%-
COMMENTS ON ADVERTISEMENT
Here are some Of the comments
made by persons who wrote of their
impressions received by reading the
advertisements in The Republican the
week of the gold prizes:
Like the Sound of 1t
Violet Bond chose the ad of the
Southern Idaho Power company, say
ing, Il like it because the menu pub
lished thereon certainly sounds like
it would taste good, and the current
(electric) is so cheap
Likes the Arrow
Ada Johnson. of Shelley, says, 81
like the one written by Percy Jones,
because it is neat and clear and every
word counts. The arrow points di-
rectly to the door and the picture is
true to life
Likes Things Beautiful
Mrs, H. P. Peterson prefers the
announcement made by The Brown
Hart company, and gives the follow
ing reasons:
1t is attractive and pretty.
Suggestive of the season.
. Appeals to your love of the beauti-
full for no woman values any one
thing that goes to make a home more
than she does beautiful table linen.
Brown-Hart, Judge, will get the
prize, because it is the most popular
as we'll as most reliable store in
Blackfoot.
Mrs. s. e. Roundy Writes
This writer seems to agree with
the famous saying of James J. Hill
who says there is one infallible mea-
sure of character that must go with
success, and that is the ability to
save money. Mr.. Hill puts it this
way: IF you cannot save money, the
seeds of success are not in YOU" But
he went farther and explained that
one must not be afraid to use money
to make more. Mere boarding Of
money is not a mark of success, but
merely shows that the individual is
not a failure. Mrs. Roundy says:
1.-The advertisement of the First Ma
tional Bank is the best because 1t ap-
peals to men, women and children
to heed the call, save money; don't
spend all 1t shows that people in
the lowliest walks of life can find
room at the top as did Mr.. Carnege
who is quoted in the ad. What others
have done we can do, and that
thought should fire the ambition OF
any of us. The ability to save Is in
itself educational and a developer.
One year ago my children were given
a bank by their paper and they began
to save pennies. BY April they had
saved ESQ of them, and they bought
a wee, little calf. They called him
Bank. and they took great interest
in him, fed him well and he has
grown rapidly. We consider him
worth $40 now, and besides caring
for him fondly they have kept on
banking pennies. When they have
to buy feed for him the feed will be
banked where it will be an accumu-
lated value. 1t was The Idaho Re-
publican that first brought 1t to their
attention to save pennies instead OF
spending them for candy as they had
been doing before. Their estimate OF
money and its use was the amount
of candy it would buy. Now they
have a new interest in playing the
business game to make these little
savings become their servants and
be working and earning for them.
There is plenty of room at the
top, and it is terribly crowded at the
bottom. Money makes the top. and
debts make the bottom. / want to
tell your readers of lesson that has
been of great benefit to me. 1t was
supplied to me by Mr.. Younie when
they were remodeling the First Ma
tional Bank. He has plenty of money
for all uses, yet he took his claw
hammer and pulled the nails out of
the lumber that was lying around
where the work was done on the
building. Some of them needed
Strengthening, and he Strengthened
them when he got them all together.
Since then | have always been ready
to consider seriously any legitimate
economy that came to my attention,
and I have tried harder to economic
when it was practical, for l have
greater need to save than he who
owns two-thirds of the First National
Bank and abundance of property be-
sides.
"AIl these things cause me to prize
the advertisement of the First Ma
tional Bank in which the words of
Mr.. Carnege are brought to us free,
saying, "The man who does not and
cannot save money, cannot and will
not do anything else worth while"