The Washington herald., 1916-08-21
The Fascinating Modern Woman.

Ideas of beauty change. Not so
very long ago invalidism was fash
ionable; women cultivated a languid
air and drank vinegar to make them
selves look pale and interesting. To-
day more sensible views prevail. and
healthy. wholesome-lookin girl is
delight to the eye. In former years
1t was considered unnecessary and
even immodest for girls to take part
in athletics. and the decorous walk, or
| rather stroll or saunter. was believed
to be sufficient exercise for the fair
| sex.
All our girls of today would prob
ably shock their great-grandmammas
ttor there are no grandmothers now
and be called hoydens: but what a
difference in physique. in splendid vi
tality and in good looks they present!
And what tremendously rejuvenating
effect all this modernism has upon
women who are no longer girls! Why,
only short time back women of
| twenty-five and thirty were termed
old maids. and certainly a good many
of them looked 1t. What has become
OF them? One never sees an old maid
now. More freedom of thought and
action, greater attention to ones
physical needs. personal hygiene. the
almost overpowering rapidity with
which she is emanCipating herself
from the thraldom of servitude, as 1t
were, have banished the old maid.
with her lack-lustre eye. her salIow,
hollow cheeks, wisps of hair and
shrinking manner. She is no more.
Upon the face of a woman who has
! permanently lost the bloom of youth
| in other words, who has passed the
milestone of her second youth-a dex-
trous application of beauty aids is
startlingly rejuvenating. Nor does the
effect embrace only the complexion
and end there. On the contrary. it
penetrates the entire being, for with
the assurance that she is looking her
best woman feels her best. Know
Ing that she appears to advantage, she
| is full of confidence in herself Is
complete mistress of herself is in
command of all her forces. Thus
| equipped, she is enabled to put forth
| her best efforts and success cannot
fail to crown her endeavors whether
they are directed commercially. pro-
fessionally or socially. Success can
only come with endeavor. and endeavor
must be inspired by confidence within
Who, then. would condemn the
harmless and subtle aids of make
up?
| The eyes of the world are directed
at the matured women who are doing
things. The exclusive society woman
and she who has only good looks to
| recommend her are rapidly becoming a
thing of the past. We are living in
an intensely practical age, in an age
OF hard commercialism, wherein the
tender green things in life must be
possessed of innate stamina or else
be broken in the fray.
So rapidly are we living that all
forces are amalgamating and evolving
a type of woman such as the world
has never seen before. This type is
developing by the thousands in our
own country. She is not a fledgling,
nor a merely pretty thing, but wo-
man of gracious tact and wide SYM
pathy, who has lived down many q
bitter disappointment and crushed
| many a sorrow. but who is imbued
with the optimistic spirit of Young
America. She knows that in order to
do her best she must look her best.
She inspires old and young with her
youthful enthusiasm. She is sincere
ly, interested in every humane ques-
tion Of the day, and her sympathies
embrace every righteous cause. Thus
unconsciously does she cultivate those
endearins qualities of the heart the
daily exhibition Of which In the