The Detroit times., 1916-11-03
An Address Delivered In the Make-Nchigan-D Camp

see that il was wet The bundle patent u fresh from
the auxiliary house in Chicago, would get IN h} express 4-iS
day afternoon 2ould spread out the sheets upon ."e
about oure AZ q time and firt from the office NIs
basin with a whsk broom every layer lHt ~. zoe
tai gross circulation sprayed. then place board As d
couple Of iron roller mods on top OF the e ANA '' '
dampened edition to await the hour az t'.- E.. press
Every Office imp Of the long ago viii recall thar .- PRO
cess was known as 'wetting down the - ..r- was
10 take out all the wrinkles that the patent nave
accumulated in the trip from GhicaE. a.s " --' --
transit thru the press
Since the saloon has been ban,ae -or 0-e-5 Of the
states of the union from four-htt~ ~ s national 'e"
brewers and distlers have found j, 90 - -- - e'
down the papers with maI-order aunoan .rer' . " '
ing proclamations to encourage home e..s..a}.. ''
products.
This liberal publicity has come in handy 0.aaE -
counting room kles in daily newspaper Offices one OF e
breweries doing nationwide advertising tAH:- -i "
dollars annually two others q quarter Of million each me
Detroit breweries must spend sl9'F' al ..- ~ '..''-
down newspapers. bill boards, etc.
To make the whole countr, damp ntn this .ai Of pub
Hcity costs easily S1000000o year
Evidently old forms Of a.yert.s1- s-. as me
topper with nose red that he aHaaes Pc TANKS De sees
the sun rising doesn't bring results more.
The illuminated sign that reels thru .a swinging doors j.
not satisfactory either; hard 70 MAKE II stand up
No the deepening Of antagons toward me So
loon prompts the producer TO paaphraSa the aent cry OF
Wendell Phillips he pointed to the press IN ranuei hal
Howl on We temperance crusaders brew for millions mere
The statistics reveal dmnution Of LIQUOR consumption
notwithstanding the Punishment of the saloon from 80 cent
of the national territory Hence the have right 70 fee
their advertising pungcorks The mission OF adVer-
Using create and desire drops OF INK make NIL
lions drink
To apply what jefferson said about government and
papers the liquor advertisers well excam Rather than
saloons without newspapers give Us newspapers without sa
looms" Publishers if they like point 70 plump police
court docket and gain in divorces proof that liquor aar
The Detroit Times only years old but began 20
dry in 1887 when the southern Michigan weekly which wet
the of publication day supported the first
statewide prohibition movement In TINS state ~.
was rather natural for cut for dry Mlchi
gan, for wet anything but our patent ndes n those
country journalism days -, -.---..-- <--.,.-
first battle with booze Succeeding 70 the coRtro OF te mite
weekly paper thought the best thing for the weak and
of anxiety TO support the prohibition amendment all
ardor of npetuous youth rushing in 70 the support Of is
The liquor sellers and their sympathizershel latter mostly
business who were getting the saoons tradefe away
scrintion 70 take the Mace Of the departed So ge7 the
wrathful and their adherens for only
their postal cards declaring that they didn't paper
any longer replied bthesomely that wouldn't make
any longer if they did it would involve press.
Nearly thirty years ago! think We claim some dis
nction pioneer dry Anyway, were progressive
than the original standpatters the prohibition who
might have cried at creation stop You're moukeyrg with
Detroit always been damp place The proximity Of
the Great Lakes and the Big Bre"eres produces much humid
y In this METROPOLITAN atmosphere our newspaper conscience
got little mody Being with the Romans "e affected Roman
punch.
cess with all the rest We did not accept whisky advertising
looms in editorial columns, and U struck being dro
situation, something akin to the Temperance ring
blow the foam from charlotte 1e recommending
advertising columns the poaton that producing
large part Of the daily record Of tragedy and news
y columns
But beer did rot appear to be object aeb- did rot
figure conspcuously In crime, and
by large element IN population.
stuff sailing under its true coors ad under
the of deceptive unwhoesoue copy which I'll. Ti,a
had long before debarred from its columns general p
\ cipes
So took the brewers busuessaN that our outgrl1er
sentiments with reference TO political saOonsts would enable
to Thirty counties Of the state having declared
against the sale of liquor and large homes
of the city taking afront TO their temperance
TO have liquor advertise thrust before their chill
daily il struck The Times that the elimination Of this
class of business the inevitable step programme
purging its Of everything offensive and
inimical to the public welfare
When The Times interpreted the upstate local option VIC
a rebuke the liquor interests for defeating
ton of reform candidate for governor II .s
publicity agent of the brewers that such gg be
finndlv 70 he nrlrI..