La Junta tribune., 1916-02-19
EIGHTH woxDER or woRLD.

Over O. AlillIoa Forsis n Service
To-day. o. Oae-Half Of An Motoe
Cars Used.
When Henry Ford set his hand to
the task Of building an automobile
that should be thing OF service and
not an expensive luxury. he put the
peg Of human efficiency one notch
higher and became significant fac
tor In the new order Of things. In
the carrying out Of his Get purposes
Mr.. Ford has had the assistance and
support Of an organization that is
recognized AZ second to none In this
country. Mr.. Ford is directly re-
sponsible for. and directs the policies
Of the institution that has, within
twelve short years. made itself the
wonder OF the manufacturing world
the leader In automobiledom. And
here Is put into type its message to
the buying world---a message that
must be OF paramount import to
those who are to buy new cars this
year.
There are over one million rords
In service today.
Practically one-half Of all the cars
on American highways are Ford
cars.
With more than one hundred dif-
ferent makers OF automobiles in
America. the Ford factory produces
more than one-half Of the entire pro-
duct.
This means that while all the hun
dred or more other factories combin-
ed are producing an automobile. the
Ford factory alone has turned out \
completed car.
The ratio OF production is one to
one-with one against hundred.
The largest shoe factory In the
country produces less than one-forti-
eth of the entire product.
The greatest American flour mill
turns out less than one-twentieth Of
the flour used In America.
But the Ford factory builds sub
stantiaily one-half OF all the motor
cars used on this side OF the Attain
| tic.
This is a condition absolutely un-
precedented--any
And II has not been brought
about by any exceptional scheme OF
seliinE-or by any extravagant ad-
vertisins--or by any sort OF COM
mercial combination.
There In only one reason why the
Ford cars 20 far out sells all others.
Il is better car.
BY all the tests that time and the
| greatest number and variety Of usea
aud abuses can impose. the Ford has
demonstrated its superior worth.
The demand IL unprecedented be-
cause the value is unequailcd.
The Ford must be judged indepen-
dently Of It's price.
II II surprisingly low In price
and surprisingly high In vaiue-be-
cause Il 10 produced upon scale 20
gigantic a. to reduce the cost Of man
ufacturIng aud distributing TO = min
imum.
when Ne were building only few
thousand cars yearly our cost Of pro-
duction vas nearly twice what Il ID
now.
To-day. with our volume far ex-
ceeding that Of any other automobile
concern In the world. we are able 10
produce = better car at practically
half the cost.
Not many years ago we bought
but . few thousand tons Of steel. To-
day we are one Of the largest con-
sumers OF steel In the world-soo.'
600 tons--and We buy Il st bottom
prices.
by this same big buying power
has the cost Of the entire range oi
materials that 70 into the construc'
tion Of The Ford car been minimised
And our gigantic volume has pcr.
mittsd ~ 70 orsanisc our factory,
our branch assembly plants. and con-
ssruction methods--hss made pos.
sible the specialization Of labor and
the use Of labor-savtns machines "a
such On extcnt--that producing
costs have been brought down 70 ab'
soluteiy bedrock.
II other factories where . small
numbss Of ears are produced. Of sln'
~ asssmblsd. msny operations cos'
shrse o. four times that Of simllai
oDeraatoss ID our rosd factories.