The Punta Gorda herald. [volume] (Punta Gorda, Fla.) 1893-1958, 1916-06-29
FLORIDA CITRUS EXCHANGE
ELECTS NEW MANAGER
And Plans Work For the Coming
Season - Advertising Cam
paign to be Inaugurated
General Sales Force
Reorganized

The election by unanimous
vote of G. +. Stewart, Deland, as
business manager of the Florida
Citrus Exchange to succeed Il. ID.
Jones, resigned, was one of the
principal features of the recent
meeting Of the board of directors
in Tampa. Other business trans
acted was chiefly along the line
of planning for aggressive work
to secure a greater volume OF
fruit for the Exchange and to in
crease the efficiency of the selling
organization at the North.
Mr.. Stewart has been a member
of the board for the past two
years, representing the Volusia
County Sub-Exchange. Also he
has been the manager of the De-
Land Citrus Growers Association.
In these positions, he has made a
notable success.
The auditing committee of the
board, composed of Messrs. Il. w.
Tilden of Orange County, S. c.
Warner of Putnam, FL. G. Put
nam of the Indian River Sub
Exchange and f. w. Perry of
Lee county, held a meeting before
the session of the board and made
a complete examination of the fl
nancial transactions of the pre-
ceding month. The advertising
committee composed of DR.. j. II.
Ross of Polk, c. Z. Stewart of Vo-
lusia, z. c. Chambliss of Marion,
j. w. Ponder of Manatee and w.
w. Birchfeld of Pinellas was in
session for several hours at a
bout the same time. A little ear
lier a meeting of the salary CON-
mittee composed of Mr.. Tilden,
Mr.. Chambliss and Mr.. Putnam
had been held.
Reports from all these commit
tees were received and approved
by the board. No material chang
es in the compensation of the cx-
ecutives of the Exchange were
recommended by the salary COM
mittee. The advertising commit
tee submitted plans for the i'm
mediate preparation of material
for the publicity campaign of the
coming fall and winter.
The general sales manager, +.
l.. Shelly, announced that he
would begin the work of the re-
organization of his force at the
North early in July, making an
extensive trip through the lead
ing markets for this purpose. On
this trip, Mr.. Shelly will be ac-
companied a part of the time by
some Of the Sub-Exchange man.
ayers and at other times by DR..
j. HI. Ross, president of the Ex-
change. There was a general ex-
preston among the directors of
satisfaction with the work &C
complished by Mr.. Shelly in the
past season and he was pledged
hearty support in the execution
of his plans for the future.
A communication was present
ed from the Lakeland Chamber
of Commerce offering to supply
the Exchange quarters for its Of
flee free of any, charge Torrent,
in a modern office building to be
erected shortly in that city. 1t
was requested by representative
of the Polk County Sub-Exchange
that the board give a hearing to
a committee from the Lakeland
trade body at its next meeting
and this courtesy was decided
upon. In the discussion there was
developed the fact that including
rent, there might be a saving of
some 100000 annually effected
in the operation of the Exchange
by the removal of the headquar-
tcrs to Lakeland. After the meet
ing adjourned, various directors
expressed themselves as rather
favorably disposed to the pro-
posed removal, in view of the fact
that it would bring the headquar-
ters nearer to the heart of the cit
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