The Lancaster news. [volume] (Lancaster, S.C.) 1905-current, 1916-12-01
THE COUNTRY EDITOR.

and neighborhood than the editor OF
the county newspaper. He puts in
more hours and draws down less pay
than any man we know.
The biggest booster in the entire
snow is bright, breezy, aggressive.
progressive. newsy paper: but the
subscription list will hardly pay for
the raw material.
If you don't happen to like what
he says about this that or the other
matter, go around to the Office and
have it out with him; but stay in the
game.
we are not always fair or reas-
enable. We insist that the editor
whoop it up all the time. whether
we contribute cent or not.
We expect him to give us a free
send-off every now and then. whether
we deserve it or not.
If we should stea, a flock of sheen
he must not mention the fact. but if
our neighbor does some little thing
he ought not. why. he must be
shown up. or we stop our paper and
refuse to pay the back subscription.
$50 there,
We expect the editor to fight our
battles, champion our causes. boost
our business. advertise our families
cover up our deviltry. for the splen-
did sum of three cents week.
(Some of us are worse than that. as
we do not even subscribe for the pa
per let. alone advertise our wares. J
The man who can't afford to take
his local paper can't afford to exist
and the man who can't afford to ad-
vertise can't afford to remain in busl-
ness.
No man does as much for the pub
lie, on small pay, as the editor OF
country newspaper.
And it is unreasonable to expect a
live paper unless you support it. II
your paper is no good the chances ar.
you are no good, and the thing for
you to do is to quit dreaming. brace
up, ginger up, tumble up-any way
to get up.
Start something. and the surest
way to do that is to advertise.
Use printers ink generously, sys,
tcmatically and persistently You
owe it to yourself. your business
your town and your newspaper tc
load it down with readable. truthful
attractive and catchy ads.
No man on earth comes nearer Civ.
ing value received for every dollar
paid him than the local editor does
People in general read the adver.
tisements just as eagerly as they dc
the locals, and if they fail to find
your business advertised, they con,
clude with good reason, that you re
falling down. losing your grip, going
to seed, and people in general DOM
of a man.
What country towns need NOR,
than all else Is harmony. unity, s
policy of live and let live" to get to-
gether and stay together; to be les.
selfish, envious, to broaden out a bit
to be business friends-and your 10
cal paper is your best friend
Life is too short time, too val
iuable to be harboring little differ
ences and knitting one another, o.
adopting a picayunish policy will
reference to your town and its needs
If you want your town to grow
you must grow.
If you hope to draw the public yor
must be public spirited and you are
not public spirited unless you support
your paper.
A we'll advertised town gets thu
business. Your town is ADVERTISED
through the local paper.
1t reaches the people you want tC
reach. The newspaper is the bes
advertising medium we know.
town without g newspaper i:
ready for the undertaken. Support
your local paper. When you boost
your paper you boost your town and
your business.-Atlanta Georgian