Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-10-01
by G. ". Barron.

The inauguration of dividends at
the rate of 10 per cent per annum on
Maxwell motor common may awaken
the public to a realization Of the pace
at which Maxwell is now coming for
ward
Maxwell antedatrd Ford in large
output in the popular priced field.
and there are probably more Maxwell
engines Of early dates stil on the
highways than Of any other make.
But there came a time when Maxwell
had to rebuild financially from the
foundation up. How efficiently was
the rebuilding is indicated by the in
auguration of the present 10 per cent
dividend rate,
To find out what is under it In fac
tory, organization and management
the writer took a little time recently
TO get down to fundamentals at De
troit. He found Maxwell motor cars
being turned out of the factory at
such a pace that an enormous circus
tent had to be provided for their COW
cring between factory and freight car
until more buildings now under way
could he finished.
The record hung up the day he left
was 4l2 cars, and the previous day
was also over 400 for output, a present
capacity and output at the rate of
10000 cars per annum against So
600 put out the past twelve months
and 80, geo the previous year
Reasons for Maxwell success.
The progress Of Maxwell has been
town talk in Detroit.
Its success is due:
First to the one model policy.
second. a good name, never changed
and always mechanically maintained.
Third, a sound financial policy
Fourth. good gcneralship manifest
ing itself in every detail from lahora-
tory and shop efficiency to an educa-
tonal advertising campaign and an
Intelligent selling organization cover
ing the entire country.
Fifth, consistent large educational
newspaper advertising.
When Walter + Flanders, president
Of the Maxwell company, was selling
heavy machine tools made in Rhode
/ Island, and getting in touch with ev-
/ erything in manufacturing organiza
/ ton from chemist to salesman, ne lit
. lIt vi tdIltFl VI Ills AhhtA &c tiA AAA
/ dustrv where he was TO make his
mark had not been horn, but uncon-
/ seiously ne learned who was who and
what was what and how TO put them
/ together.
In the Ford factory his ability in
! organization and in economical me
chanics had fun play. Today, it has
fuller play in the Maxwell works
/ where armies Of wheels and trains OF
! bodies move over and under each 9th
er and pass off the platform in com
I pleted cars for final inspection.
sis for 10 Per Cent Common
/ Dividend
/ But il is the steady march Of Max
well motors over the country from
/ factory to individual operator that ha
nut S3.500. 600 clean cash in the Max
well bank account with no debts. TIT
! outlook the orders ahead and tn
/ manufacturing selling and distrlbu
, ton organizations have placed Max
well on its present dividend base.
Yet this 30 per cent dividend OF
present output does not represent a
much as S12 per car, or per cent o
the 2595 selling price. Like Bejhle
hem steel the common stock, auou
iSl8.OOO.00O, is in relation to tn
gross business relatively small Ahea
of the common stock. is about So
ooo. 600 of : per cent first preferre
stock. and about s10,oOO,0o0 Of 6 pc
( cent second preferred. The compan
has no debts. funded or floating. tn
dividend charges ahead Of the com
mon shares including sinking funds
are under $I.7500oo Yet the com
panv has earned this past year aoou
$500. 600 with reduction in the pric