The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1916-10-04
FLORIDA SUMMERS
COMPARED With
THOSE OF THE NORTH

The name of the humorist who
commended that certain place de-
served to rank as a winter resort
because winter was fond of lingering
there the greater part of the year, is
not just now recalled, but it doesn' I
matter. What matters is that peo-
pie persist, even down to the present
time, in clinging to the notion that
it must be always cold to the north
of them in winter. and warm to the
south of them in summer. Thus, If
you should happen to mention, in
the presence of these people, that it
is delightfully."- salubrious in Alaska
in January, February and March,
and March, and that it is delightful
| ly cool in Florida in June, July and
August, they would smile incredu-
lousy, or think you were making
game of them.
OF course, one runs risk in ven
turing statements that are too gen
eral or sweeping. There are parts of
Alaska in which it is not delightful
lily salubrious in January, February
and March, and there are parts of
Florida in which it is not delight
fully cool in June, July and August.
N IF tho A1acE n n
peninsula, speaking with due regard
for accuracy, has not what one
might call Mediterranean climate,
nor is the temperature of st. Angus
tine or of Tampa all that might be
in midsummer; but it is great mis-
take to suppose that one could not
be just as comfortable in the shade
of a cabbage palmetto in Florida as
in the shaded of an elm or of a maple
in Maine or in Nova Scotia, in that
season of the year when palm leaf
and electric fans are busiest in any
of the American cities that connect
the money belt Of the East with the
cereal belt of the West AS a mat
ter of common experience, the heat
is felt less in Jacksonville, New Or
leans or Galveston than in New
York. Boston or Philadelphia.
Latterly, the progressive people of
Florida have awakened to the fact
that they have a delightful summer
as we'll as a delightful winter CHM
ate to offer the people of the States
and provinces to the north. Visitors
who have spent the summer months
in the beautiful southern peninsula,
the Italy of America, have been re-
porting complete satisfaction with
the experience for years past. Every
year more tourists from the North
have taken up summer residence in
the winter resorts of Florida. AS
they have returned homeward they
have told the hotel keepers in Jack
or in Tallahassee what A
splendid summer they have spent in
or Daytona, or DeLand, Or
Fort Worth. or St. Petersburg, or
Punta Gorda, or Key West, but only
recently have these hotel keepers
erasped the possibilities that such
opened up.
Inspired by the Jacksonville
Chamber of Commerce, the Jackson
willie tourist and convention bureau
has inaugurated, this summer, a
for the exploitation of the'l
attractions of the Land of
Flowers. Quarter-page advertise
ments billboards, descriptive circu-
lars, all the arts known to modern
publicity, were employed in a part of
the East in order to induce the
stream of summer travel to flow in
the new direction.
Results have been cheering, as
shown by letter written by the |
PRESIDENT of the Hotel Seminole to
the Hotel World, which says that the |
business of that establishment this
is just twice what it was
last summer. Jacksonville has
shown large gains from the advertis-
ing already done in New York, and
the hotel man referred to adds: "As
q matter of fact, breezes from the
ocean and gulf cool every part of
Florida, and the temperature on an
average is ten degrees lower than it
is through the more northern south
ern States and the central States"
Those familiar with the tropics
and the sub-tropics will tell you that
the air in those climates is always
cool in the shade. This is particu-
larly true of Florida, which catches
the air currents from the Atlantic as
we'll as those from the Gulf of Mex
leo. 1t ought to be said also, for
the sake of completeness. that there