New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-12-31
WilIys-Overland
Strong on Promises
But Promise and Performance Varied Widely
in Model Is. Which Achieved the "lmpoSSl'
ble," but Not in the Sense That the VIII
Ivs-OverIand Co. Heralded Forth IN
Its Countrywide ADV ertising
Bv c. f. T. SCHARPS

COMPANY the second largest the world advcrscs that all ITS
tremendous facilities knowledge and equipment have bee" Pun
behind the production the public has every "s ~
xpect that the appeal to confidence made will be met win
that n # and ready in all respects These the things the
Nivs Overland Company pledged when advertised its Model
IS The car was not fit and ready showed detects both OF
manufacture and assembly The WIysOverland Company ola
not make good its advertising representations
This Is what the Wlys Overland Company set forth IN nauon
l advertising in daily newspapers May when proclaimed;
blu, here it is
the ideal
at the ideal price
.Ib,nos that were impossible yesterday Today &C
compished facts .,,I
Somewhere in the world with special knowl
edge special experience special equipment set' IeAay n
stsrtes the world by accomplishing the seemingly Nh"
possible .,,or,ob;l, Of
beautiful design fine finish the ideal small light economical
car built quality materials and absolutely completely
equipped could not be built sell for S65.
"Andbut for Overland special knowledge special e1Pe
ricncc and special equipment probably would still be of
the npossiblides instead of an accomplished tact
Probably other organization in the world can pro-
duce the quality and efficiency equal Of this sell at
where so low price.
Certain it is that other organization doing so.
There is the story The WHY'S Overland Company has built
good cars in the past still builds good models But the
advertising on the Model Is AL the keynote of special
facilities produce rstrate OF quality materials unusual
Performance economy This offered prospects to in
duce them to buyers of Overland Model Is The
did the advertising CLAIMS The confidence OF
the public abused.
The Tribune emphatic that the printed word of salesman
ship shall tell the truth advertising be trustworthy it must
claim no than and what it does claim must be
There 80 600 of the first series of the Model
Is built sell They readily absorbed by public influenced
without question by the character and volume of the advertising OF
the WHY'S Overland Company
There IS manifold obligation upon company like the
Why's Overland Company keep the faith with the public FIRST
of all because the upon its special ability perform
what conceded by the WHY'S Overland Company to have been
hitherto an inpossby second because the of
company inference behind the advertising and third
because of this price class appeals to those Of limited capital
and playing unfairly with them only defaudng confidence
j s and cruel ..
Perhaps the WHY'S Overland Company did about de
beraey to accomplish these ends But certain that great
mass these complete mechanical production
sense rushed forth the motor buying public Or the
1000 or more of this possibly showed
the full series of defects But this is There anywhere
from $4,000 of these that showed greater less
degree the mperfecons of the whole breed There
for this The and the petenons OF the WHY'S Overland
Company make excuses impossible
1t is impossible concedc that models should be in all
respects perfect But that have the public interest at
heart when they do discover things radically with
car case up on production until the de
parnen solved the troubles and has roned out the bugs
This costs money be but without this policy there
present gain that can great eventual loss and
that so boasts special abilities should be the first guard its
future have no knowledge that the WHY'S Overland Company
did shut production the troubles have know
edge delivered in the latest months of production OF the
Model IS with serial numbers running above l9,0OO or
10000 showed still of the faults that developed the
cars that forth from the factory far back December
when deliveries began IN the model.
was told not long ago by Mr. E. M Lied assistant
manager of the Company branch in New ork
CITY who manager of the New York when the Model IS
first came on market that the troubles with the
more than other manufacturers experienced with their models
and that they mechanical faults most but chargeabe
10 the assembly Mr. Lied speaking for the WysOver
land factory when he made this but he undoubtedly
representing the factory ideas with respect to the do
not think factory thought that has been made
out at all Not only there mechanical faults the but
if 'hasty assembly the how does this with the
advertising of special equipment and special facilities which
designed induce the public become OF Overland cars9
The faults which marked these OF the Model j line
certainly such did bear out the claim of quality made by the
Wys Overland Company than advertisement about
the Leaky carburetors which helped h the cylinders with
raw gas when the standing still and which dpped fuel
an found these