Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-09-28
MAINLAND
HOME POSSESSES
HAWAII RECORD
Music of Islands Wakes an
Interest That Has Never
Lived Before

Through the medium of its fascfn
ating music Hawaii Is enjoying boom
in the states which has never been
equaled. There Is Hawaiian record
in practically every mainland home
Boosting a monograph and no town
visited by q vaudeville act fails "a
know OF the islands through dance and
song. S.
w. d. Adams, president and man.
ager of the Bergstrom Music Co., Ltd,
returned In the Wflhelmina overflow
ing with good news for the territory
and the foregoing is the gist of It
During his regular three months com,
bined business and pleasure trip, spent
chiefly In the famous summer re
sorts of the East, the Honolulu music
man heard and saw so much of his
native land that he n1arveled at the
popularity Of Pacific melodies.
The mainland people are Hawaii
mad, Adams has been declaring to
everyone who has dropped into the
Bergstrom store to say hello, and
the Hawaiian songs and the ukulele
are doing more to advertise cur c0tn.
try at the present time than anything
else"
To prove bis assertions Adams gave
some figures that were fairly amazing.
Rage at Atlantic City
For instance, "On the Beach at
Waikiki. Honolulu Tomboy" and
"Goodby Honolulu were played II
times with many encores In the course
of one nights dance program In the
Treymore, the largest hotel IN Atlantic
City. by actual count made by Adams,
and still the dancers demanded more.
II don't know low long the craze
will last he says. for it Is pretty
much of q fad, but 1t Is certainly doing
wonders for us while It is at its
height Why, the Victor photograph
people nov have los Hawaiian records
in their catalogue and are turning out
a new one every month: the Edison
has "a; the Columbia so and the Pathe
Is" y
No vaudeville company Is without
one number pertaining to the magic
isles, according to Adams, and he saw
one show at the Majestic in Chicago
featuring three Hawaiian numbers.
Patrons OF every cabaret, cafe and the
alter in the northeastern states esDe-
cially. demand at least one Hawaiian
selection.
One OF the Coney Island resorts has
q room fitted entirely with Hawaiian
trimming as has also one of the larger
Gotham cafes. Five vaudeville acts
are now featuring Bergstrom music
throughout the United States and
many more use II IN their encores.
Want Hawaiian-Made ukuieIes g
Speaking of ukuleles Adams says
he has orders for ell OF his available
supply Of about 500 a month and could
sell any amount more II they were OBJ
tairable here. Some firms such as
John Wanamaker Of New York are
selling as many as 1000 instruments a
month, many OF these necessarily be-
ing OF mainland make because of the
limited supply here.
although the craze for Hawaiian
music may abate to a certain extent,
concluded Adams, the demand for the
ukulele never viii and although the
factories In the states may sell many
there viii always be the biggest de-
mand for the genuine Hawaiian-made
instrument Made of cedar and turned
out rapidly by machines, the mainland
ukuleles sell cheaper-from So to 81
but they lack the tone OF the local
makes
Adams visited many of the larger
cities while away, including Detroit.
Chicago, Philadelphia, New York and
Boston ard spent considerable time at
the popular New York and Maine
coast summer resorts.