Semi-weekly herald., 1916-02-17


gether in a portfolio. Three hundred
thousand of these portfolios, or 2,700,
900 pamphlets, will be distributed
Thus Colorado, with the Rocky Noun.
tain National park and the Mesa
Verde. will have two-ninths of this
valuable advertising matter.
These publications will not be ad-
vertising matter in the ordinary
sense. They will be beautifully illus-
rtated, handsomely printed booklets,
and in portfolio form, will be some
thing which people will want to
keep.
"The portfolios will be distributed
according to n carefully considered
plan, so they will reach the right
people. Congressman will get 100
sets each and senators 150 sets each.
a total of 10000 booklets for distri-
button. These portfolios will be dis
tributed under government frank, as
the portfolios will be strictly govern
mental publications and will bear the
stamp of the interior department.
Ten thousand portfolios will be
distributed among various officials,
| such as heads of chambers of COM
| merce, lecturers, ministers and so on.
The Federation of 'Women's Clubs
will get 5000 for distribution, the
American Civic association 10000 high
school teachers in various parts of the
country $4,000, magazine subscrib-
ers, 10000, newspapers with request
for editorials and descriptive articles
1000, public libraries, 1000, railroads
1000 and approximately $4,000 will
be held in reserve to be given out
upon request. In addition several
railroads will get out extra editions
of the pamphlets pertaining to the
various parks in which they are inter-
ested.
This is the most comprehensive
plan for advertising national parks
ever launched, and Colorado should
derive great benefit from it. The
books are now being prepared, and
it is expected that within go days
they will be ready for distribution.
One of the Oldest and best magazine
ad book publishing houses in the coun-
tryt will do the printing. The art
work will be superb, and the adver-
tising value of these portfolios will
be something permanent.
Lectures at Park
There is every likelihood that lee
lures on archaeology will be given at |
the Mesa Verde park next season by l
DR.. Fewkes, who will continue his |
excavation work. This feature was
mentioned in the Times yestei day. II |
Will attract many tourists to Colorado |
# it is carried out, as now seems
likely.
The railroads centering in Colo
RADIO aro bearing their share of the
expense of this advertising of Colo
RADIOS national parks. The cost is
something enormous, but it is felt
hat no expense should be spared to
set the tide of next seasons travel
where it should turn naturally--to the
scenic points of the west.
Europe will be closed to the tray
dere, and with the government and
the railroads working in cooperation
there is no reason why the general
public should not be wakened to the
scenic attractions of the
national parks that have been set
aside in this country.
ACCOMMODATIONS Ample.
1T is expected that the Mesa
Verde travel alone this year will be
several times what it has been in re.
cent seasons. Mr.. Kelly and Mr. Nc
Atee have been made acquainted with
the situation, and there will be ample
accommodations for the tourists who
are. brought to this state and who de-
sire to see the Mesa Verde.
There is good camp at Spruce
Tree house now. and whatever en-
'argement of the accommodations 4,
necessary will be attended to before
the tide of tourist travel sets in.
There is tremendous interest in
Colorado's nationa! parks in the east,
this being evidenced in particular in
the case of Mesa Verde, many of the
leading newspapers and other publi-
cations having had articles on the
recent discoveries in the park.
In addition to the advertising
which has been mentioned, the Dem
yer q Rio Grande is now sending
out some 1000 copies OF the depart
ment of the interiors official descrip-
ton OF the Mesa Verde National park
giving some material which necessar-
iiy cannot be included in the book
lets to be issued by the government
later on.
To Rival Yellowstone.