Omaha daily bee., 1916-08-06

and Program
NOW YOU WONDER and naturally, how reduce the
price of the REQ Six models and not the Fou-specaly
after what have told you about the increased cost
Of production.
For the truth is never illogical And the truth is that
despite the present higher prices of materials and labor
still costs US less to make this sxcynder model than
did year ago
BY THE WAY-thercs the greatest possible example Of the
workings Of the REQ plan and its benefcenco to buyers
Lstenl
REQ THE FIFTH SOLD FOR $125oin 1912. Its price was
reduced by successive stages from year year foows
$1175, $lO5O and now is $875 fob Lansing
SAME CAR1-No-a infinitely better car-or each year
have incorporated refnements and added equipment as
the art has developed.
duction-that had absorbed portion of the initial
experimental, tool jig, die and special equipment-cost
and were giving you the benefit.
THIS POPULAR REQ SIX is now in its third season. It
has passed the stages through four
cylinder namesake went-nita costs have been absorbed
charged of. And in accordance with that answering
REQ policy give the buyer the benefit and set the price
at $ll5O fob Lansing.
WE WILL MAKE LOT MORE Of those 4-passenger Six
Roadstes the coming We underestimated the
appeal and the demand for this model 1t proved of
the most popular Reos ever built.
OUR RECORDS INDICATE that the majority Of those who
bought REQ Six Roadsters the past who
formerly had paid $1,000 to 5000 for their cars.
HERE'S A THOUGHT FOR YOU: If yoa must count the
cost you can't do better than to follow the lead Of the
millionaire in the selection Of an automobile.
FOR THE MAN WHO CAN afford to pay any price he
likes for car is the very man who doesn't He insists
0fte Rect than othpr
THE SIX SEDAN speaks for ITSELF though truth to te
illustration does it scant justice.
YOU MUST SEE IT where you can study its artistic lines
and taultess finish to fully appreciate this latest REQ
which We price at Sl750.
NOW A WORD ABOUT THE TRUCKS since 90 per cent
Of all REQ automobile distributors also handle REQ
PRICE OF THE 15oo-POUND REQ "speed Wagon" has
SAME EREAsoN-,sAMEIPoL1c cost of nanu-
factue despite higher present cost Of maerials-a
cated in speaking Of the REQ Six
NEVER SINCE THE DAY this model was announced-and
made only general announcement in the whole
year have we been able to supply the demand Never
though the new REQ Truck plant covers ~ Of
ground and is running to capacity.
AND THAT Two,ToN REQ What shall we saye wha.
need sayl We submit it is the greatest Q Ton
truck in existence Has been standard for longer. Has
given greater proof Of its surdnes and efficiency and low
cost Of upkeep.
IF 1--WE ARE TO JUDGE by that overdemand, we may well
that could sell all that we could make we're
the price $500, instead Of $3.50.
AND FINALLY A WORD about the big general pan-a
brief reiteration Of the REQ policy
WE STILL ADHERE to our determination never to make
REQ trucks than make and make every
good.
TEMPTATION is GREAT Of course Dealers protesting,
buyers begging for more Reos. But we know-we know
on what solid foundation this REQ success built;
and we'll jealously guard that policy to the last
RIGHT NOW-AUGUsT-therc are more orders on hand
at the factories than any previous time in REQ history
Orders hopelessly in of factory output-and that
also is greater than ever before.
AND RIGHT NOW REQ stands higher in the esteem of buy
ers and of the trade than ever before.
$3ooooooo PER ANNUM is not small by any means. REQ
is in fact Of the largest in point Of production. We
have ambition however to be the largest. Don't
to make all the automobles-only the best.
RATHER THAN INCREASE the quantity we shall strive
and gens s still Reo will viii connuo or
to be known as-"Ths Gold Standard Of Vaue,."
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