The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1916-01-18
Campaign viii Result in
Thousands Of Dollars Be
ing Kept in Fairmont.

AS the West V1rginian continued
from week to week to preach the COS
pei Of buy in Fairmont, the people
took up the slogan and the merchants
and business men OF the city readily
foresaw the importance to the city as
la whole and Immediately loaned
their cooperation in every way to aid
the people in keeping Fairmont money
in Fairmont and keeping it n general
circulation.
The buyers. aroused to the import.
ance of the vast amount Of money
that could be kept at home that hith'
Ierto has been sent to the mail order
houses in he North, South, East and
west inspected and compared the
great stocks carried in the various
EFairmont stores. For the first time.
too, many of them were brought to q
full realization of the vastness and
completeness Of these stocks and the
low prices that prevail. For the first
time many of them realized that it Is
possible to make purchases right here
at home on an even better basis than
is possible through the mail order
houses, the important addition being
that personal inspection and absolute
At are obtained and guaranteed.
In this one particular various mer-
chants have stated that the campaign
has served to bring together the deal
ers and the buyers, actual or pros
pective, in a me never heretofore
attained. "A closer bond of sympathy
has been welded and a better under
standing and appreciation developed.
Any articlesEthat local merchants ana
business men do not carry in regular
.k are Immediately obtained for the
llocal buyer, the buyer even IN TINS
instance being given the benefit OF
personal inspection and At n salts
faction. Neither of these are obtain
able when purchases are made from
the mail order houses.
Chicago Mail Order Houses Report
Tremendous Business.
Two large mail order houses OF
Chicago did a total business OF $780,
100000 last year; a large part OF
which was taken from. groceries and
j general stores in Ohio, Indiana. Ken
tuckySand West Virginia. This was
: all a cash. business, the money having
been sent to Chicago in advance OF
the shipments.
2 These figures are official and are
, taken from the annual reports. of these
: gigantic concerns that rob many COM
7 munities throughout the length and
breadth of the land OF the money
earned In these communities and that
j. should be spent in them, and in many
cases fail to provide ven halfway
: satisfaction. Only too often has been
heard the disappointed buyer from the
mail order houses express his disap.
pointment even in the mere general
appearance OF the article that looked
SO attractive in the s%p1endidly illus
trated catalogs that are flooding the
country.
So perniclous had grown the inroads
Of the big mail order houses, that live
wide.awake merchants and business.
men and loyal home people N many
sections Of the country got together
and waged a determined campaign
against the evil practice-eyil for the.
welfare and continued growth OF the
city, town or village that housed the
chronic mail order buyer. In every
instance on which reports have been
/ o~btainable, these campaigns, like the
one waged by the West Virginian and
the Fairmont people, have resulted in
/ a closer bond of union for all: peoples
and a largely expanded trade.
These naturally resulted in the am
ployment OF more home people by
home stores. and business concerns
and the paying out Of a greater vol.
ume Of money in salaries, wages and.
rent, all of which monies continued
to circulate in the home city, which
increased rapidly in population, pro-
gr%essiveness and attractiveness from
every point of view. N
Many Comments Made from Various
Angles.
Many expressions are heard daily
in Fairmont relative to the, benefits
deriving from the buy in Fairmont
campaigns. These results are viewed
from countless angles, and some en-
thusiasts, heretofore patrons more or.
less regularly, OF mail order houses
have written to the West Vtrginian.
commenting the stand taken and the
motive behind the persistent, insist.
lent and consistent iteration and re-
Iteration OF the loyal slogan Of buyftnl
Fairmont.
One enthusiastic buy In Fatrmont.
advocate, during the last week wrote
1.-the aNeSt@NlFR1ulan @OLt HuOtneE An64e
thatsh has developed in the campaign!
This advocate Enthusiastically refers.
to- what she Eternls5onef of the kincon.'
veniencesS caused by the general de,
} Termination ON the part of the people
Iofi Fairmont to buy In Fairmont:3
lEShe writes over the signature OF An
Enthusiast, but signs hergnamesto an
ready to convert into his! finished pro;
duct. III
EVERY law in the land allows this
method Of manufacture. What shall,
we ay,StheFetoreS of agcommerctal ";
atttution which, rises higher thansthe
IlaW and does that thing which the
law does notsrequire2
acknowledged franklysabout such!
IIthings?g I$donstsc whether ] should
orsnot. am simplySd doing tt and
Those whoRdonstSlike its can chsrishS
khsir bitterneass OF heart as long RsJ
IltheyS hayeaaS mind to-
sINhenS Ig6eet anything 90 4cpnspicus
cssls tfIlsseSst BeechtEnt ptart
9NgN Is