New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-07-16
business that had thrvcd for several year'-ou " "

business that hvcd for several yeabut not o"
orders. 80 ,..
Leslie Joncs of Newton and Olney ILL., did quite thriving
business until the government ncrfcrcd coins OF small oe
:, NL.l. ,.nn;cs-and dimes. In many expensively
deceptvc schemes you first pay little then little more possibly
to project the initial and then all the advertiser hnk
he can get from you In Mr. Jones scheme you Pad IN.
amount hrst-thcn he was sure OF II. lou o'e
But read the advertisement:
"BIIFFAIO Notwithstanding cents cash PAD ioI men
and Lincoln pennies kinds Highest prices PAID of G Se
Conn Coins pes Sera Dept eTt K Newton, Ill
Slc little advertisements generous offer. Plenty OF Buffalo
to be had at face vaue profit Catalogue
cents That's exactly Mr. Jones figured would THINK
Thf he cot the dime for the catalogue Also according to
reports he got Buffalo nckes Lincoln pennies
and other presumably valuable coins Tie ana the P
would not have cahed if he had been willing to live
up to his advertisements Trusting persons VINO sent c "
various kinds to him objected to his business methods hy "
pectcd either the catalogue price offered by him or at least the
return Of their coins Getting neither, many cases. they APP
peaed to the Department They did not recover their
coins but Mr. ones coin will do whatever business ne
hereafter conducts the because something mas nap
nened to his mail That something a fraud order
Of all the of tricky advertising that worry the honest
publisher who tries keep his columns Clean the crooked Agent
Wanted advertisement its various forms probably the "o
looks and appears the column with Peffec"y ep
lille advertisements under the Help Wanted classification
catches and intended CATCH the out OF employment win
few dollars the prospect of steady work 1t most
arng; quite apparently honest its reputable next door
neghbor the column but shade promising one OF
catching points the offer OF regular salary small but
regular No request made those best baited for remittance
small of and there no nocauoh 'hd'
any such request will be made
Salary with String to 1t.
Here is such an advertisement inserted by Oswald f. Makie
who conducted Lastc Air Company of America at Niagara
Fals
and S w T TTG fn ' '1 RP0a ''s y
position good for 5000
Air of America N
Approximately hundred discovered who had
eauded through this advertisement and the method un
covered There is nothing renzied about this financing 1t
too COOL predetermined systematic and safe (barns govern
ent nterference) be called renzd gambler might call
lead pipe cinch sure thing play something like that
This scheme operated the easy stages Pan First
the man answered the aurng advertisement received per-
sona letter which was intended give him the impression that
after thought the firm had decided that he just the
man for its work. and that his application would be accepted
was in reality autographed form letter 1t repeated the salary
offer adding the attraction from SIS to $24 week
before the end of the first and offer to pay SOU spot
cash for each of the first agents appointed by the applicant
The last paragraph asked-amost ncdenay-for deposit OF
So 90 sample outfit which the figures worth
5000 to be refunded request at any time
after beginning work on the salary basis.
The deposit of 5000 being by the majority COM
parativey small temporary that promised of
from $24 week. the first of the Mackie scheme
completed The Mackie firm had the $500 and the applicant
stage of the scheme still had the 5000 and the applicant
still had his sample case-but prospects, And this why
it
With the Sc 90 paid sample the applicant
received his General Agents Rules These rules made
ecy him what he had do before he could begin draw
ing the promised salary He appoint six subagents He
knew that before but what he did know the fact that be-
fore he could draw either salary from Mr.
Mackie and his Hot Ano correcion-Lastc Air Company
would necessary for him advertise his expense for
the agents and then sell each prospective apponee at
least S. worth of supplies and collect for them forwarding the
cash Niagara Falls In other words he Sc 90 and
faced the prospect Of financing himself to the extent of the of
his advertising for ubagen and 81 90 day salary each sub
agent until he had appointed and sold them minimum
aggregate of $4,000 worth of goods Some disappointed app
received refund of part of their deposit. all checks
stamped in full payment of claims and issued Canadian
banks; the majority unable a Many
of both classes to the Posofice Department.
Mr. Macke when requested forward and explain, did
by saying that he had sold his mail order and given