Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-03-29
ISLANDS PART
Of AUSTRALIA
IN YEARS PAST
So MacCaughey Tells Adj Club
Men; Dole Talks on Pineap-
apples; Invention Probed

by Arthur A. Dole OF the Husband &
Thomas Advertising Agency of Chi
cago, relative TO the development O.
the consumption Of pineapples on the
mainland. Professor Vaughan Mac
Caughey Of the College of Hawaii
spoke Of the UNEMPLOYED publicity
values Of many elements Of natural
history in the Hawaiian islands.
My own observation is that the
data pertaining TO anything in nature
as revealed in Hawaii is either too
superficial, or else too technical for
the average person to enjoy.
Taking the islands as a whole, We
should not be satisfied with saying
that the volcano Of KiIauea is wonder
full. but we shonid go further and en-
large on the at that the st4Idy OF the
floor of the ocean surrounding Hawaii,
considered along with the topography
of the islands. gives absolute evidence
that these islands az one time many
geologic ages ago were part of great
Southern Pacific continent Of which
Australia was The nucleus.
A. 3. Arleigh, J. D. LeVenson, G.. b.
Curtis and C.. r. Frazier were elected
delegates to the Associated Advertis-
ing Clubs convention in Philadelphia
next Jane.
J. II. Soper read an important COM
munication from the National Vigil
anee committee in the matter of the
! Telegraphone stock sales matter being
investigated by the local club. Local
| investors we're separated from $780,
900 about 10 years ago by the Sterling
Debenture Cooperation. sales agents
4 for this stock, seme of whose officials
are now serving sentences in eastern
iails. Last year an independent sales
company cleaned up about $4,000
1 more. /
Mr.. Doles speech On "2ineapples
| and Prosperity" was as follows:
Like Sliced Tree Trunk.
Those of you who lived on the
mainland dozen years ago may rec
oilect your first experience in eating
| ing it as an article of food was for
its originality on the menu, or possib-
| iy in order to get rid of superfluous
members of the family. Those with
very hardy digestions managed to
MUNICH through it, liked the flavor per-
haps, but felt as If the operation of
chewing it was similar to that OF eat
ing sliced tree trunk. Only those for
tunate enough to have visited tropical
lands had ever really eaten pineapple.
= What change today No one on
the mainland who has any pride in
his diet has failed to eat real genuine
pineapple. You all know how phenom-
enally the Hawaiian pineapple indus
try has jumped Two and q half mil
lion cases is no meager output for any
food product This is the approximate
production of these islands for this
past year. -... ( -
Was Grave Doubt. II x
probably many of you know how in
the early stages of growing only
few years ago, there was grave doubt
among the first growers as to whether
they could ever get their crop to the
mainland. OF course canning made
this possible Even then, imagine the
suspense and worry as to whether
they could get anyone to eat it once
it got there / have been told that the
first few thousand cases we're with
great difficulty sold at all. No one
knew anything about it and the trade
had no idea whether they could make
people eat it. g-.... III.
However delicious the product, the
size of the pineapple industry would
never have become what il is today
but for the advertising which the
wise packers have done from year to
year. !
Sugar is the leading industry here,
and is the mainstay of these islands,
but after all the importance of pine
apple to Hawaii's prosperity must not
be minimized.
Four Cans Per Family. |
Fifty million cans spread all over
the United States with the word 'Ha-
wall marked on them is no small item
in boosting the islands. This seems
like a lot of cans, but after all there
are over 100000 families who are
to be fed in the United States, and
it doesn't seem much for them to eat
in year to use only four cans per
family. 1t is now so cheap that
the very poorest can afford can or
two year-anc most of them like 1t.
"All that,is necessary is to remind
them 10 eat it and they do. The great
difficulty with selling pineapples is
that some manufacturing concerns
which can them regulate their output
with the demand and hence get reg
ular price for the article. 1t has been
impossible to regulate the supply. For
example, no one can hire few thous-
and slips or crowns and make them
grow into ripened pines overnight, to |
fill special orders received suddenly.
The pineapple manufacturer has to de-
mend on time and weather and what |
more uncertain factors have We?
Fortunately these two factors are
probably much less uncertain in this
wonderful place than in any other.
Many Are Too Timid.
I'VE all know that advertising pays
but many are timid about assuring |
ourselves of it. Many a man is con- |
tent with comfortable living which |
he may be able to make without its |
use, whereas he might be famous, rich |
and prosperous if he'd tried advertis- |
ing. ...
"The pineapple industry has tried |