The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-03-05
CAMPAIGN TO ADVERTISE
ADVERTISING IS BEGUN


rx4ns before the public the facts
about advertising and It's value to the
consumer, a great campaign to adyer-
tise advertising IL being put in opera
ton by the ASS ,ciatod Advertising
Clubs Of the world, which has It's La
tionai headquarters hare.
From a letter written by President
woodrow Wilson TO Norbert y
Houston, president of the Associated
Advertising Clubs OF the World, the
first pics of copy TO. hs used In the
campaign was prepared. In this let
ter, President Wilson said in Part.
Advertising is obviously a facto~ OF
constantly increasing power In mod
ern business and 1t very vitality affects
the public In all its phases, particu-
LARRY xince the agencies for the dis
termination of advertising have in
creased 80 remarkably in recent years
For business men, therefore II 10 OF
the utmost importance that the high
est standards should be applied to ad-
vertising as to business Itself.
Commends Work of Clubs.
II think the country IL TO be COM
graduated on the work of the Assoc
tiated Advertising Clubs to establish
and enforce code OF ethics based
upon candid truth that shall govern
advertising methods. and tha effect or
its work should be of the greatest
herefst 10 ~ 'iutry.
1T augl aanence and stability
in indusirla. la distrthuttye methods
because 1t means good business tudg-
ment. and more than that IL indicates
a nne conception OF public obligation
on tho part of men In business, con-
eeption which is one of the inspiring
fss.nxe I'm our outlook upon the future
OF national development
Experts Prepare "Copy."
Following President Wilson. there
- yfH bo Advertisements written By socn
men ~ Bishop Warren A. Gambler.
Arthur Brisbane. Jose E. Davies and
Huwh Chalmers. Later q series OF ad~
verttsemsnts. unsigned, prepared ey
recognized advertising experts. Will
appear. Space for the presentation OF
this campaign il TO be donated ny
newspapers, magazines, trade papers
posters. painted bulletin interests. d.
reotory publishers. street car adver-
Using interests and other sellers Of ad-
vertfUanA.
Widespread appreciation of what q
force toward economical distribution
Of the worlds goods advertising has
been will be made. possible by THIS
campaign
Advertising Reduces Costs.
we know that advertising has pro-
duced quantity production and more
rapid selling, making labor saving ma
chinery and other economies posstbie.
ftand that 1t has reduced the cost OF
everything that hiss been judtciously
advertised and otherwise properly
handled" said Carl Hunt. editor OF
associated Advertising. In recent adj
dsSw ut Chicago.
I'VE know that the buyer. In al
Arsa, has paid the. cost OF selling and
tna1 Advertising, through reducing
.sea-- Eaa kaAp rfh1tN- hRnnfft.
I'VE know that ADVERTISING has
plaoad Wide markets within the quick
Ana cary grasp Of those who have
msrfforious things for the public ana
ws know that many an article WHOM
REQUIRES . Wide market 70 make ita
smsnufActure possible at all. would not
exist were II not for advsrtising
Maros For Better Products.
I'VE know that Advertising, BY max
ing wide markets possible, has offered
an incentive to inventors and TO
masters Of business to produce better
goods.
1--WE know what the influence OF
advertising has been upon the FOOD
market--how 1t has enabled the man
ufacturer OF high ideals to put into
effect sanitary regulations represent
ing huge invest ments without increas-
ing the cost Of his products, because
these costs were divided over very
large number Of sales.
I'VE know that advertising and
shoddy goods are not likely to be bed
fellows long and that advertising has
reduced the waste the world has al
ways experienced through buying
goods that do not serve rs they should.
There II a diminishing market for
shoddy things.
Has Demosratizcd Education.
we know that advertising has
saved our time In two important re-
spects---and time II money. First. 1t
informs us where to go fog things we
need. and second, we knew we can
buy without barter--for 1t Has enabled
the advertiser to teach us that We can
buv from him with safety even thoug i
we Jack experpt knowledge ofswhat he
sells.
And one Of the greatest Of all benz
efsts OF advertising has been that IL
has brought the price of almost count
less publications within the reach Of
me poor ~ well a. the rich Thua
Indirectly, II has brought to all tno
writings. the thoughts OF the brightest
! hinds Of the age. 1t has brought the
poor man his picture gallery, for In
The advertising Space and In editorial
spaces, the greatest Artists enrich our
4 kncwledas a. things beautiful n has
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