The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-05-21
Movie City built near Kingston. Jamaica. at cost Of several
hundred thousand dollars and burned in last act.
Prospects and Dangers Due to Rapid
Growth of Business Which Now
Outranks Steel Corporation

T, stock. Ten yer cent. from a moving
picture stock * really no greater. from
a statistical point Of view. than s per
cent. on "A mortgage.
MI amusement propositions should
pay handsomely. owing to the risk
involved. The amusement business In
ii very risky business, exceedingly
profitable when things &" well and
exceedingly Improbable when things
do not 20 wei. Therefore one hould
demand a high rate OF interest. even
from the conservative companies. cs-
pociiilY while they are small and in
tuc.r present stage. %
rs the companies consolidate and
become larger one may be satisfied
With per cent. ar : per cent. The
lbs companies Of the future will have
500 many productions going on at nee
,tlat they can depend upon the law OF
averages for their income. \. certain
percentage of their productions will be
unsuccessful. but they VIII have 30
many that they can depend upon the
law 81 averages for a reasonable re-
turn.
IN other words. a company which 10
'rm"d Il" produce only one big spec
ticultg play a Yea Las all its egg in
nuc basket and stockholders should re-
V.i,o 10 pc" cent. or L. per cent. a wear
In order To- provide against years when
ttcy Viii rcCc.N" nothing. The big
companies of tho future which will
produce a number Of new plays each
YEA can afford I" have some Of them
Ia! The stocks in these big CONSOLE
lated companies should he a fair in
Tho stock in MANY OF the
standard companies to-day is a good
1t N"Stm"nt. The fake companies. how
ever. should be avoided,
In connection with my Investigation
co.. the movie industry from a financial
point Of N.ew there Is n feature in
which ! disagree with some of the big
producers ana great artists. have
found a feeling among these that the
-'eS, thing necessary from nov On to
make Il picture a success is to spend
money. They seem To think that II It
can j." advertised as a million dollar
Production II u sure TO make millions.
I'"nt" money IS spent as freely as
"tt'r III many instances.
fhItleh'H - absolutely an unknown
word IN the movie industry. The peo-
PIE engaged apparently think that they
~
.hl'i'''tr.dI now 1t Is spent. cannot
-''P Wy" '"'H pom, Oh View cont
''"''' 'He Plni.c VII! ne attracted oy
800 ""'" '"''''"S 'huei'h''e'y. Inc
r''"t ""' soon demand results n
"', J'"-' ''''"'cs 10y what they are
'''' NOV ~ vat 'neS cost
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~ "' HnDi p'oposit!oh
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u ~, so"uH
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look Forward ~ viii rc,ar avis. Th.v