Evening star. [volume] (Washington, D.C.) 1854-1972, 1916-03-27

cd of using the soft southern sunlight
for outdoor scenes in which a ceiling is
required to be shown. Rafters are
used. and a white cloth that will dinuse
the light is stretched between them
BY getting exactly the right perspec-
tive. only the rafters will show in the
picture.
So the moving picture men have
found Jacksonville good for them
and the benefit has been intensely mu-
tual. The film people began TO ar
rive in numbers just about the time
that Jacksonville was getting up IN
daZed sort of way after having oeeh
knocked galley-west by the European
war. which robbed the city of large
part of its shipping. The movie inter
ests brought with them weekly pay
roll of between thirty and forty thou
sand dollars. and the great majority
of those dollars stay right in Jackson
vile. for it is we'll known fact that
movie folk are good Spenders.
Naturally. Jacksonville rose up ana
welcomed that forty thousand and the
purveyors there
Movie Folk Got of with loud and
unfeigned enthu-
Warm Welcome. siasm # han
quoted the movie people. made them
speeches and presented them with low
ing cups. 1t loaned them the police
apd the fire department and pretty
much anything else they wanted II
formed committee to go to New YORK.
and solicit more movie companies, an6
the committee was we'll received ano
came back with enthusiastic stories
about the possibilities of a million
dollar moving picture pay roll in Jack
sonvile. The mighty Griffith-name tc
conjure WITHHOLD them he thought o.
opening a studio in Jacksonville him
self and that if he did he would liber'
ate about $50, 900 week in the city
The cha mber of commerce now has {
committee which is busy listing viii
real estate men al the lots in Jackson
Vile that would snake particularly
advantageous sites for studies. They
are prepared for something large.
All of this welcoming enfhusia SIN is
reciprocated with interest by the
movie people. who declare that Jack
sonville is a good place not only K
work. but to live. They make use o.
the police and the fire departments ant
they also contribute handsomely TO the
pension funds of those organizations
They employ some local people in theil
work. and one of the companies tina
has been there a number of years nov
has two comedy stars which it de.
veloped from local talent. This ga
company has in its employ Jackson
Vile negro who is something of al
actor himself. and who is still more
valuable because of his ability to gt
out among his own people sand raise {
tribe of Zulus or forty-seven Bornee
wild men on short notice.
AS for Jacksonville's future as cen
ter of the moving picture business
many of the people in the business, a.
well as the residents of Jacksonville
express confidence in it. Los Angeles
OF course. will always hold its leading
place in outdoor work. because of thu
wonderful variety of scenery in Cali
fornia. but for a great many settingi
Florida is just as good. And il has thi:
great advantag get is only twenty-five
hours from New York. When the star:
arrive they can still talk to the New
York office by phone. Time is a bis
element In the movie game. Jackson
willie can save time for the big com
panies, and for that reason she is prob
ably going to get big share of thei1
business.