Baraboo weekly news. [volume] (Baraboo, Wis.) 1912-197?, 1916-07-20

gOOd WlSneS Tor It's continued prosper
ity.
Advertising is a necessity, not an
| expense, says the Publishers Guide.
Some people get along without it, Just
as some people get along without
many things that others must have
The day was when advertising was
considered extravaganza. A number
are still of the opinion that other
firms could save great deal of money
by dropping the publicity expense.
We know Of dry goods man who
built up an enormous business in
small town through advertising. He
, reached the top, established a reputa-
: ton, then he proceeded to get rich by
saving his advertising cost. He cut
out his newspaper displays, and ran
on momentum. How long did he last {?
Within a year his store was eclipsed
,, by another, which was quick to take
advantage Of the situation by increas-
ing it's advertising space. Within two
years the former leader was out of
, business and looking for a position.
He knew what had hit him, and was
frank to admit it.
X
"My wife gave a reception yester-
day"
did you attend?"
eyes, I played practical joke on
her. got in line when she was re-
ceiving and, before she knew it, she
was smiling and saying she was glad
to see me-"
A machine which plants from 10 to
Is thousand forest tree seedlings a day
is now being used at the Letchworth
Park forest and arboretum, in Wyom-
ing county, N. Y, according to Off
Gals of the Forest service who are
acting as advisers in the work. Pre-.
viously the planting had been done by
hand at the rate of 1900 to 1900 trees
each day per man. The machine was
designed to set out cabbage and to-
mato plants, but works equally well
with trees. 1t is about the size Of
an ordinary moving machine and is
operated by three men and two
horses, two handling the seedlings.
X X X
If with other mems troubles
You busy yourself
You'll hear it declared
You're a meddIesome elf.
II you mind your own business
You'll speedily end
In the crouch category
With scarcely friend
Washington Star
= x i *
Wisconsin stands number 16 among
the 48 states in the matter of road
improvement, which is just six ahead
of the sister state Of Illinois.
* y X
The Editor of the "Prison Mirror"
published in the penitentiary of Min
nesOta, says:
why is it that from the first incep-
ton of our paper up to the present
time we have never had an editor to
sojOurn in our midst? Other profess
sions have been we'll represented. Of
preachers we have had enough to fur
nish subsistence to an African chief
for a year; of doctors, sufficient in
number to depopulate a state; of law
yers, enough to establish good size
colony in Hades. But of editors-not
one"
An advertisement which may be
seen at the Ashville Baseball park
reads as follows:
Don't kill your wife!
Let us do your dirty work.
Mountain City Laundry"
y X \
A Wisconsin minister of the gospel
recently said: Good roads are nee
essary to bring souls to heaven. 1
am going to preach concrete roads
right from the pulpit, as believe they
are not only good roads, but the best
roads" Evidently he realizes that
some roads are responsible for enough
profanity to make passage through the
pearly gates exceedingly difficult.
X X X X
Mrs. Mary E. Giles writes to The