News and citizen. [volume] (Morrisville, Vt. ;) 1881-current, 1916-01-05


ance of the months rent out of their
assets and gave note to Jones to
stave him off, as Peale said Mary
protested that a note was money; that
/ it had to be paid some time, but Peale
/ declared that time was money tCo and
something was sure to happen in the
next thirty or sixty days. He felt it
in his bones He pegged away at his
advertising, meanwhile. 1t was his
dissipation, the liquor in which he
drowned his woes, and it is even of rec
ord that one specially clever stunt was
instrumental in getting the redoubta-
BILE Jones to accept the Is Soap Com
pany's note.
He had books on the science of adj
vertising, too, spread on his desk and
may or may not have read them all.
Mary's private opinion was that he
had not, but that he only drew moral
comfort from the outsides of them. At
any rate it was astonishing to see how
many there were. 1t was positively
pathetic, Mary thought, sometimes to
see him porting over this ''literature"
or sitting there scribbling his ads.
when the business of shining shoes,
which Rodney had threatened to
adopt, would have produced more real
money for him.
1t was the irony of fate that Old
Cyrus Martins $1,000 meant to keep
carking care from Mary's shoulders,
he. an, do IN,
Advertising by Ambrose Peale. The
explanation of this $4,000 must be
made to Rodney some day too. Every
once in awhile he grew curious about
it. But Ambrose didn't measure it in
dollars and cents, only in terms of
space. and still less did he care where
it came from. Truly he was fiend
on copy. He would study and expound
the signs which they could see from
the office windows, while Mary, Rod
ney and Miss Burke would all listen
spellbound when there were no call
ers, as often happened. Not enough
white space, he would cry of one en-
blazonment. Not big enough, he would |
say. Doesn't bring out the right |
point, was another criticism. Amt |
clear-not true-no punch, ct cetera,
ct cetera.
If only they had just made soap,
Mary couldn't help thinking some
times, as all this talk rang in her ears. |
If only they had just made soap and
made it good. Good wine needs no
bush, was an ancient proverb she came
to believe in. By the same token,
good soap would need no ads.
Now, the funniest part of the whole
thing. speaking of advertising, was
that the 10 Soap, the old family cook
book soap, was really good. Mary had
always been loyal to it from the first
time she had used it. She had given it
to some friends for Christmas, and
they had liked it, too, and said they
would talk it up" She had gone to
a store and bought a holly covered
box and laid three cakes in it neat
ly done up in tissue paper and red
ribbon, with a stamp showing Santa
Claus and legend, Not to be opened
till Christmas on the outside.
1--WE must spell Christmas with an y
this year." said Rodney chaffingly.
"Let Y equal the unknown quantity"
"We'll see" said Mary, smiling.
She simply must go on hoping and
smiling or she should die. 1t was
your chickens before they
were Matched no doubt, but, then. you
might never get a chance to count
them later, she told herself pathetical-
ly. She had superintendent the first
at soapmaking and fig
ured out the manufacturing costs.
They must be ready, she had always
she even bought a book
on elementary chemistry and had
dreams of a large soap works, like old
Mr.. Martins, where an army of self
supporting girls should be put to work
under the best hygienic and sanitary