The Birmingham age-herald., 1916-04-12
AD PHOTOP[AY ID BE PRESENTED AT
 ALCAZAR THEATRE
Screaming Comedy Photo play Pointing to Value of Advertising Will Be
 Presented

MT. Noad's Adless Day" a screaming comedy filled with many unique situa- tions will be shown at the Alcazar the atre Thursday and Friday, under the auspices of the Birmingham Ad club. On the same reel, or rather, as a part of the same show, You Want Something another comedy, pointing the value of advertising, will be shown.
 Members of the Ad club attended pri- vate exhibition of the film yesterday morning at 930 o'clock at the Vaudette theatre. You Want Something" was de- cared by those who attended to be as good as Ut Pays to Advertise" and the situations on the screen are even more ludicrous.
 The story of You Want Something hinges about old Jeremiah Fogie, presi- dent of the Fogie Shoe Manufacturing company, who does not believe in adver- Using in any form. Silas Slowboy is his star salesman; in fact his only sales man, and his none too frequent trips on the road prove immense liabilities to the firm.
 Tom Hustle, the head of one of the livest advertising firms in the country, falls in love with old Fogies daughter, and tries to persuade the old man to advertise. However, he won't consent to it, and only by agreeing never to men tion advertising again, could Tom retain his place every other evening at the old mans home.
 Just after this agreement is made be- tween Hustle and Fogie, Silas Slowboy the salesman, sends in his expense ac- count, which is about four yards long, and which does not record a single sale Fogie is furious, and wires Slowboy to ''come in off that excurson,' deciding to take to the road himself.
 He leaves Silas in charge of the fac tory and begins his work The first town he strikes is plastered with advertising of every conceivable nature, but Anti Skid Shoes is the most conspicuouSly advertised article in the place. AS he steps from the train a porter takes his handbag. streamer is attached to the porters cap reading, You Want Some thing-It's Anti-Skid Shoes" Fogie takes his bag away from the porter and moves on to the street. At that moment 2 crew of street cleaners came marching by, and on the back of each one was printed an advertisement of Anti-Skd shoes. The billboards blared it at him at every turn. As he registered at the hotel the Anti-Skid shoe advertisement dOOTIl6Q lllt pSII, dliu at lHS up OI tllC hotel register was an advertisement say ing You Want Something
 The next morning Fogie started out to sell his shoes. Every merchant he called on refused to consider buying his stock, and every customer of every shoe store was demanding Anti-Skid Shoes. The old man gave it up in despair and walked back to the hotel. He began to bathe his hands, and as he reached for a towel he noticed that it bore an ad vertisement of Anti-Skid shoes.
 He could not get away from it. He turned out the light in his room, and walked to the window, throwing it open. A huge electric sign twinkled at him from across the way, ana the old familiar words burned themselves into his brain: You Want Something-It's Anti-Skid Shoes.''
 Absolutely broken, he departed Tor home Arriving at the factory, he finds his daughter comfortably ensconced on Tom Hustles knee in his private office. On one corner of his desk a neat little stand held a card reading, You Wkant Something" The other corner of the desk had a similar card, saying, Its Anti-Swid Shoes He learned that Tom had imprisoned Slas Slowboy in the base ment and had taken charge of the fac tory Tom explained that Aant-Skid Shoes really were those of his own man. ufacture, ana brought the value ol do- vertising home to old Fogie in so strong a manner that he was a thorough con- vert Of course, Tom marries F'ogie' s daughter.
 MT. Noad's Adless Day has been seen in Birmingham before, and depicts the utter misery into which the world would be plunged were it possible to remove every kind of advertising of any nature whatsoever for even one day.
 At the Ad club luncheon yesterday 1t was decided to use space in the news papers and boost for large attendance at the showing of the Ad clubs picture. The members of the Ad club will do everything they can in a publicity way to ,,,,Y-a +ba ebowiup a con1plete success