New-York tribune., 1916-07-02


ar,;,t;c sell from 1000 70 1000 copies IN
,ho subyav. That brings me an income oi
r., en- 70 $40 n month. Moreover, II gives
- an oycollont advertisement and it means
that my published advertisements are re"' ~
2 oOo ar 1000 people. II means also thaV "'
vertisers see my magazine in the SUBWAY anu
tbev know Il is a live magazine. Ihat nnaAe'
q difference. | suppose, of another 9lVo "
s2Oo Mr.. Ward damages my business 70 '''
amount Of about $500 month by thi' 'yi an
nical action Of his. In other words assuming
that am in this as business man. ne uI'''
.,o ont of business on the ground tnat am
committing the crime Of publishing Dlaspheh'
nd ;rdoconcv. although he has not, and no
hod,, has over had. the audacity TO make SUCH
. comnlaint TO the District Attorney. Inc III
Justice of such situation IS obvious e"ous"'
But. as a matter Of fact, the injustice -
greater than that, for ] am not ousi''''
man and this magazine IS not an orui"a'y
h,s;ross do not derive any income or sal
arv from this magazine, and neither 90 any
&C tho rest Of the contributing editors or con-
tr;hutors AT present we pay $50 week 10
,,orooing editor who reads the manuscripts
and makes up the magazine, ana 9Zo " n'1
assistant. and that is all we pay 1or euiO'ii i"'
ovnenses. We are in this thing because VIC
bove an ideal Of what an illustrated magazine
,,,,ht 70 no and we want to give such mag
ou;ro 70 America. "The Masses" has never
naid cent for any article, story, poem OF
nicturo and vet it is edited and contributed
70 bv the people whose things are purchaser
Of high price by all the popular magazines
Those are a few of the artists who contrib
,,to roo,,lorlv to "The Masses: Art Young
Cooroe Bellows, W. J. Glackens, Robert Henri
John Sloan, Maurice Becker X. H. ChafnDep-
lain Robert Minor, Boardman ROBINSON w.
f. Cesare and Arthur B. Davies.
And here is a brief list of writer's Johh
pood lanes Hopper, Mary Heaton Vorse'
Inoz HAYNES Gilmore Finley Peter Dunne'
lincoln Stefrens. Charles Hansen Towne Pro-
fossor Jacoues Loeb, Professor Charles Beard
Professor James Harvey Robinson Leroy
Scott. Rupert Hughes, Amos Plnchot, ION
,,roesp,an Isaac R. Sherwood, James oppeh-
helm. Louis Untermeyer, John Macy, Ho"ard
Rrubaker. Floyd Dell, Arturo Giovannitu
Edoar Lee Masters and Ernest Poole.
Now Won NAV ask why it is that all these
mon and women who can make good money
out Of the money-makng magazines put tn1''
yorv hest things in "The Masses" Tor nothlhg
And will tell you why it is: it is because the!
boyo religion. Their religion, | admit "
rot unite the same as that of the people wh
ooo,nlain TO Mr.. Ward about "The Masses
The main purpose Of their religion Is not
make sure Of the welfare Of their own SOUS i
tho revt world on Sundays, and then grao u
tbo money they can off the counters OF Uni
world every other day in the week. The mai
,prnose Of their religion is to make humanit
!, this world more free and more happy. Tha
is what they are trying to DO, ana Deca"S
they find that they cannot do that as 'he
want to in the ordinary magazine, whose ru
inc motive is the desire to make money the
come around to our office once every month 0
60 and Give the most intimate product OF the'
hearts and brains to "The Masses.
They want to give to the American puoH
tboir own inward conviction, their own ar
their own most sacred personal feelings Inc
ara not able to do that under the ordina'
od;tor. because the ordinary editor max
,bor, write and draw what he wants. lie Is
man who has a technical knowledge OF II
MAGAZINE market, and what he wants Is
magazine that will sell widely. He max
them write and draw things not in the W.
their own inspiration and their own conyl
tion dictate but in the way that the marx
dictates. There is no danger OF such an &c
tors offending many people, because II ne
that he wouldn't make money But there
danger of "The Masses" offending people
cause nobody connected with it is trying
: make money. That is just why it IS vauao