The enterprise. [volume] (Harlem, Mont.) 1899-1926, 1916-12-07
BUYING AUTOS
FOR CHRISTMAS
EARLY WINTER SALES OF MON.
TANA DEALERS ARE BREAK.
ING ALL RECORDS
New Chevrolet Agency Has Sold 500
Cars in Northern Montana Within
Three Weeks; Has Placed Order
for 700 Cars to Be Delivered Be-
fore July 81, 1917.

The prosperous Montana farmers
and business men have completely
upset the calculations of motor car
dealers by doing an unprecedented
thing buying automobiles for
Christmas. Automobile statesmen
say that this year for the first time
since motor cars were put on the
market they find themselves able to
do considerable business in Deem
Der. In fact the sales for this month
bid fair to break all previous records.
Hitherto both December and January
have been considered dull months
the first because it was the month
before and the second because it
was the month after.
For this Christmas, however, the
enamorato of the Treasure state, who
when he was back in the east or the
middle west was content to buy his
sweetheart a box Of embroidered
handkerchiefs, has ordered run
about for her; the calculating hus-
band with an eye to pleasing his wife
and at the same time getting some
thing that he can use himself is
buying touring car for the partner
of his home. Likewise fathers are
buying cars for their sons and occa-
sionally wife can be found who is
SO extravagant with her pin money
as to buy an automobile for the man
of the house.
Few Foresee Holiday Demand.
This holiday season business was
foreseen by few of the automobile
men of the state and number of
onnrn{no ho~ ho1 h1 i%xy
to open up at the beginning of the
Christmas rush. It was only three
weeks ago that Edwin A. Pierse es-
tablished a Chevrolet distributing
agency for north central Montana at
Great Falls and already he has ar
ranged with sub-agencies to take
about 500 cars. The contracts al
ready signed up include IS cars for
Fort Benton, 60 for Shelby and 20
for Power.
His salesman, H. T. Hunter, says
the people of northern Montana have
more money than they know what
to do with. He is highly enthusiastic
over the reception already given the
Chevrolet by the automobile fans and
says this car, the rival of the Ford
as low-priced machine, bids fair to
parallel the success of that popular
make in the northwest.
Sells Out Entire Stock.
Mr.. Pierse has the agency for Cas-
cade, Teton, Chouteau, Meagher and
Toole counties and the western half
of Fergus. Before ne had been in
business two weeks he had sold out
to the Great Falls residents all the
machines he had in stock. He has
placed an order already for the deliv-
cry of 700 cars from the factory be-
fore July 81 of next year, but SO
great has been the demand from out
lying territory and from residents of
the city of Great Falls that it will
probably be necessary for him to
send in a supplementary order.
The Chevrolet company is turning
out five-passenger touring car that
is declared to be the lowest priced
electrically equipped machine in the
world. 1t sells for $500. In addi-
ton there is five-passenger "baby
grand" sold for $500 and a five-pas-
senger, eight-cylinder car for $1,100.
Mr.. Pierse is also the distributor
for the Oakland, which is to be had
either in the form of five-passenger
light six, selling at $845, or as a
seven passenger, eight-cylinder car.
selling at $685..