Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-08-06


and that pride of acmeN menJ IS its greatest
guarantee of quality in tho product to you-
and of its permanence TO u.s.
THEN THERE'S THAT OTHER ANGLE that
some might call foolish sentiment but which
we, old fashioned REQ folk, regard most seri-
ously--namely, the obligations we have as
sumed toward distributors and dealers and buy
ers of REQ Motor Cars and Trucks,
COULD WE, IN HONOR, entrust TO any other the
ful6lment of those obgations-and enjoy the
money we had reccivedl
WE REQ FOLK HOLD that the sale Of car is
not the contamination, but only the beginning
of a transaction.
TO OUR WAY OF THINKING we assume. at the
time we accept the check in payment. an OBJ
legation that shall endure SO long as that car is
in operation.
YOU SEE, WE ARE OLD FASHIONED--very
old fashioned we've been told.
BUTTHIS IS AN AID and we should talk business
hard cold business in an ad. So We'll say no
more on mat subject Leave it TO those who
are interested in such things-those who have
price.
YOU WANT TO KNOW-cverybody always wants to know
what models REQ will make the coming year. and the
price of each.
OF COURSE THERE ARE NO NEW MoDELS-new
chassis models we mean You do not look for. do not
expect, do not want new chassis models from REQ.
THAT ISN'T THE REQ WAY Refnements-of course.
Detail ;mprovements-wherever and whenever
find place or way to make them
NOTHING RADICALLY NEW is ever offered to REQ
buyers Foritisnt when it gets TO youit has been
thoroughly tried and concusivey proven before we let
il get into a REQ car.
NEW BODY TYPEs-YES--and some that put REQ in the
highest class Of in looks well in performance and
longevity Well treat Of each in turn.
REQ THE FIFTH COMES FIRST, Of course. First not
only among Reos, but among motor cars
FOR THIS is THE GREATEST automobile ever built. We
verify believe
THIS is THE SEVENTH SEASON that REQ the Fifth has
been standard in practically its present TORN.
NO: THE PRICE WILL NOT BE CHANGED this season.
We will not ncrease-we cannot lower It,
ACTUAL COST OF MAKING is now more $50 more) than
when the present price $50 was set year ago And we
had made this model long had refined and perfected
Of efficiency in production and dealers discounts solow
that we had, then, reached rock bottom.
IT WAS AN ACHIEVEMENT Of the first magnitude to
produce such a and sell it at such pnce-sS75.
TODAY YOU SEE OTHERS increasing prices all along the
line. They must 60 They have no choice.
ORDINARY BUSINESS RULES dictate that we also tilt"
the price Of REQ the Fifth $50 at least.
BUT REQ PRIDE PROMPTS that absorb the extra cost,
have for months past and keep the price where it is
until conditions will happily, return to normal
THE FOUR CYLINDER ROADSTER-same wonderful
chassis same price is the smarics thing whcelsthe
most popular car in the world among physicians, and all
professional and business men. Also 1915
TO SUPPLY A GROWING DEMAND for an enclosed body
on REQ the Fifth chassis, We have planned to build
limited number. The quality will be Reo-which is to
say excellent. The top rgidy supported front and
rear. Removable glass panels convert It into vrrtabe
limousine for winter and these discarded and with Hv
curtains (which also funished) it is ideal summer
touring car. The price is 8lO2j.
THE NEW REQ SIX will continus In its present popular
forms--the passenger touring and the CLASSY l.
passenger roadster; and we VIII make limited number
with Sedan bodies supply insstent demand for this
type Of body this splendid chassis.
THE PRICE rs REDUCED 500 on the 7.passengei and
roadster models Now SltjOI