The Detroit times., 1916-11-18
Concern Is Declared
Guilty of Misrepre-
sentatiOn
TIMES REFUSED
TO SELL SPACE
Other Detroit Newspa-
pcrs, Tho, Didn't Pro-
tect Readers

The Times wds offered tAy adycr
Using matter Of the Emerson Motors
company last month. aud after an
Investigation of the merits % tho
concern. rejected the business Il
meant The loss OF considerable rev.
emu" to The Times but the manage.
u'nt ~ this paper could not con
vince itself that 4, would be fair
90 thr reader Who puts his cont.
ucncc in It's columns to spread be-
fore me public AN ailurIng invitation
'1 -p"ud money tor stock that The
Times Nas nor prepared io indor-p
There We're o.h"r Detroit uap'I
Tho Free Press and News Tribune
which had uo such scruple. and ro
Emerson stock vas offered In hrl.
ilp" to ail Who would bay
That The Times Was serving r-
readers bes' i- indicated los leu.y
from the National Vigilance commit
tc' of ta Associated Advertisine
Clubs Of thc World which has lu-,
been r. -otyd The letter states
rhat eve regarded b. as ouy Gu,y o.
our members and the public to r''
ine facts regarding thr advertised
claims o 'hr company bc'or, aH
Interested persons
Richard x Leo special counsel
for mo National Vigilance commit
t"r tt- made repor, which ap
pears ta yirdi-ste The Times aua
me faN other papers which had rh,
honesty to reject this ADVERTISING
matter which was considered luc-
uonatle
According 20 he report ot Tho ad
'crti-ins experts the company ia,
advertised he mon who are n.er.s'
81 ,u tb" concern tho most .ptcrc..
ing ~ whom Is Il G. Fupp chief
siu, ~ fhr company and who
said '1 hs.o given the name o. ''.
HupmnbU' 10 is declared Nt 81,
expert vho made an exhaustive
study OF tte situation that Nr Hups
H. not IN engineer has never qual
hed rs such and has been am EN-
pioyc ,p's Yt tgr compaulc The ad
vert 81: genius said be made
Th, r.r.r shows that Mr. Hupi
h5i 1g whatever 20 do with
o.. ..t,.u.wcuf ot tho cupparie
Dr. 20 have made famou-
am .t.t hr making AN unfair us,
Of ile Hn of concerns that he be-
supposed 20 have developed SO
onl ltaf tH' tho report bows that
sI..
meet closely allied Nlth have failed
amt lttt eduore of these concern.
have NOT been satisfied In more
tEHn on of these companies thc
roCkholler. lost their entire iryest.
ment according 10 the report 90 the
advertising clubs association Whsh
Is working Tor clean and decent ad
,ert ing often without tho coop
GRAFTON OF newspapers that assert
thcy are clean and ready 20 protect
their patrons
In Lla advertising matter submit
tod the company draws attention 20
the fac' that Mr. Hupp was connect.
rd With successful companies bur Il
sdoes not give he Information that
} true that many of those com
panies wcro NrrcNcd on financial
rock
The advertising clubs tried 20 get
line ON all OF the men whose
names lrc used in The adr"rtjSine
of this company They either got
no Information or little ~ recon
mend the men Tho trail of the OF
acers seem 10 Doe blazed by fail
urcs IN which stockholders lost prac-
ucalIl heir whole Investments
r \ Campooll. president Of the
company. i Advertised as tho man
who made the Imperial Automobile
company successful This com
pany. with headquarters In Jackson
Mich failed. rho advertising mat
ter says that II paid 700 per cent on
the Investment This could be- true
only II there had been no invest
mont according 10 tho report.
Stockholders in this concern lost
all that they Invested The business
career ~ some or the other officers
g. similar 20 that Of Mr. Hupp Ac.
cording 10 tho investigations ~ the
advertising clubs most OF them have
been identified with concerns that
failed The vigilance committees
findings are summarized as follows
There has been an improper al
tempt in advertisements 10 connect
officials Of this company With the
success ~ other existing companies
THE claims made concerning u
g. Hupp as An engineer. are mislead
ing
An, claim that r. G. Iiupp is 10
be credited with the succcsf of the
Ford Motdr company is untrhe
ANY clalm that r e Hupp Is 90
Le credited with the success of tho
Oldsmoblc company Us untrue
"Nny publication stating that r.
e Ilupp designed tho TIupmobilo is
n direct violation of an existing
court order
n ANY pubisned connection % x
G. Hupp with the llupp Motor Car
company. made for tho purpose OF