The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1916-08-05

u IO5USyuFtS
and Program
NOW YOU WONDER and naturally. how reduce the
prics Of the Rco Six models and the Four-esp~aly
after what have just told about the increased cost
Of production
SEEMS ILLOGICAL at hr.t blush-doesnth' .'t,tisnt
Por the truth is neyar illogical And the II IS that
s i: costs Us less to make THIS a1ynder model than
did year ago.
BY THE wAY-.here the greatest possible example of the
workings of the REQ plan and rs oeneioeee to buyers
ListenI
reduced BY stages from 10 as follows
Sll75. SIo50 and now Is ss75 fob Lansing
SAME cAR'-Noan infinitely bette, ear-ior each Yea. ".
have Incorporated rehneuents and ADDED equipment an
the art has developed.
AND WE TOLD YOU EACH YEAR the reason for .he re-
duet,on:Aa: ~ hal absorbed portion OF the init
experimental tool rg die and special eGuiPmens-oost
and wcr. giving you the benefit;
THIS POPULAR REQ SIX {, now in les third season It
has passed the same stages through which four
cylinder namesake wc''at's costs have been ABSORBED
R-a g V 9 he buy,r the bene, and set the prics
a: sII5o fob Lansing.
We WILL MAKE LOT MORE Q. those 4.p,.s-nser Sir
- ,-4 ,.. - - ~. -.o,c II pr5ycd one Of
ne mos, papaac Reos ever blst.
OR RECORDS INDICATE that tn. majority Of those who
isrt 81 SIX Rla4s,ers TIE uas. season were men VINO
formerly RAJ pad 5000 70 $1,000 for their cars
HERE'S THOUGHT roR You. 4 You must "equn. n.
millionaire IN .ae selection OF an automobile
PoR THE MAN WHO CAN afford to pay any pdc. he
l<ss Tor is the very who doesn't He insists
real value for his none-and his knowledge OF values
more oi.ea dictates REQ than any other
THE SIX SEDAN speaks for itself though, truth tell
illustration does II scant justice
YOU MUST SEE IT where you study il. artistic line,
and au'iess finish g fuly appreciate this latest REQ
wheh ". price $3.50
NOW woPn 1ROUT THE TRUCKS since 90 per cen.
q al r.. BILE distributors .iso handle REQ motor
trucks.
PRICE OF THE I5oo-PoUND REQ Speed Wagon" has
been reduced to 5000.
SAME RRAsoN--sAME PoLIcY-r,.duo.d COS. Of manu-.
fac,ure despite higher present Of aterasas
Glazed in speaking Of the REQ suE.
W. made only one general announcement In the whole
yearLhaye we ben able TO supply the demand Mover,
ground and is running TO capacity.
need sayI We submit. Il is the greatest Ton motor
truck In existence Has been standard for longer Has
COS. 4 upioep, -
assume that We could ssl al .h.. ", could maize ver.
ibs price $500, instead IT srB5o
AND FINALLY WORD about thu big general plen-a
blef reisera,ion Of The REQ policy.
wB STILL ADHERE 70 oar DISSEMINATION nevvr to max.
moro REQ cars os trucks than vs mako and make every
one good
TEMPTATION IS oRBAr Of oour.s Dealer, protesting,
buyers begging for moro Reos. But we know-we know
on what so6d foundation this REQ built;
and well jsaiously guard that policy 70 tho last
RIGHT How--Agous1-&h.s. ar. more orasr. on hand
q the factories Chan ~ any previous time REQ history
oyd7s hopslssav IA s.oss II hcso1 osspus-And that
sso 10 greater than ~. bsfors
AND RI0Hr NOW REQ stands hghsr the esteem OF buy
ere snd Il The trade than ever before-
100000 PER ArNUM no. sm.1 by any n..n. REQ
In tact OF tho largest In point 81 production. We
have arnbsaon, howevc 10 be tho largest Don't
TO maks all tho automobiles the bess
RATHER THAN INCREASE thu quantity we shah strive
always to improve the quality that, the ad-
and generally improve, still. REQ will continue
<xbi@@a
n GOLD SIANpAR
oM OF VALUES
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