The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1916-05-05
TO DEVELOP
COMMENTS AND KNOCKS
MOST EFFECTIVE MAY TO COM
BAT BUSINESS DEPBEs-
SION.
People Who Read Newspapers "
the Advertisements-h the
Advertisements Are Read
They Pay.

individuals think that peOPie az
read advertisements out
here is one OF the greatest tests
that has been called to the atteh-
ton of the advertising man oil the
DaiIv Light and Weekly Enterprise
f0T some time.
All those familiar with the SUD
iect remember that an ad appeared
in the Daily Light and Weekly En-
,erorise on Thursday Of last week.
putting forth a guessing contest. IL
was TO guess what the letters
s ID. G.. C. NJ. r. s. would spell
and the first to get in an answer
would receive $500 for their effort
Just two or three days after the
contest had been under way, MT.
Cough. of the Sims Dry Goods com
pany, handed us something ike one
hundred and fifty replies that had
already been received from almost
every section of Ellis county, ana
opened. Several guessed Just what
ii was, but George Henry Newton,
a little fellow living on Ferris ave-
nue., discovered the ad and at four
! O'Clock had his solution written ana
on the way to the guess box ana
walked off with the $500 when the
award was made. The letters stood
for the following headline which
will appear in the Sims Dry Goods
company's ads during the sale that
is now under way-"Sims Dry Goods
Company's Money Raising Sale
Some more than twenty guessed this
same thing, but of course the early
bird catches the worm, and that's
why only one got the $500 awarded
by the Sims Dry Goods company.
Such suggestions for thought
would draw on the Imagination
more than you would think, and such
vas the case in this guessing con-
test. Below you will find a big num-
Der of the answers and it is really
amusing to note them. One each
sen in the following replies;
Save Dollars-Come-Mincey Dry
Goods Co. Realization Sale.
See Durham's Great Coming May
Remnant Sale.
See Mincey Dry Goods C~ompany's
Realization Sale.
Spring Dry Goods Cheap-Min-
cey's Realization Sale.
So Did God Come Between Mid
night and Rising of the Sun.
Six Days God Created Man-Rest-
ed Seventh.
Still others wrote as follows, each
one using the words Sims Dry Goods
Company's before the remainder of
the answers, which are, and several
of each:
Money Raising Sale.
Merchandise, Rogers Street.
Money Remnant Sale.
May Realization Sale.
Most Remarkable Sale.
Main Rogers Street.
Makes Remarkable Sale.
May Remnant Sale.
Mammoth Removal Sale.
Make Ready Sale.
Mammoth Retail Store.
Mighty Reducing Sale.
May Removal Sale.
Monstrous Reducing Sale.
Make Room Sale.
Mighty Remnant Sale.
May Roundup Sale.
Marvellous Removal Sale.
Most Reputable Sale.
Most Reliable Sale.
May Reduction Sale.
May Rush Sale.
Money Realization Sale.
Merchandise, Ready = to Wear,
Shoes.
Makes Reduction Sale.
Marvellous Reduction Sale.
Mems Red SOx.
Mems Ralston Shoes.
Means Regular Sales.
Makes Real Sales.
Makes Reduced Sales.
Merchants Rewards Success.
\ New One.
On the Ford-not a Joke. but a
complete painting outfit for $500.
Gene see n.
81 N p. -IMMONS LUMBER co.
ROYAL Arch N.asons.
Called meetiue Friday nieht at
s.@e heguiar meeting Monday
nipht al $ O'Clock
va STILES E. n p
} " MARTIN. Secretary.