The sun., 1916-02-27
AmericaLost byNotEntering
War, Says Lord Northcliffe
by EDWARD MARSHALL.

Mat and many other publics-
tions. is easily the most infiu-
cntlai single figure in Great Britain
to-day. and in tho article which fol-
lows will be found his carefully ma
tured opinions W. to those phases Of
tho great European war which will u
most certain to interest America.
There have been times since the war
began when his nanc was anathemA to
what may b Spoken Of a. Engiand's
vested interests. hut there never has
been q time when Il has not been
nasically potent in the ears Of tho
British people ar q whole.
] firt met him soon after his fcun-
da.inn Of tho Daily Mou. which stfll
semains his favorite properly. I think.
slfhough for eight OF nine years he has
been the owner Of the London Tnscs.
eosnetimes called the 'Thunderer." and
~ many regarded - tho ereateN OF
all na~vpap<rs. IT'S circulation since
the war began has reached and passed
b n1llion copies daily. ss II did during
thc Boer war.
Besidcs tho Ti~sas and Daily Moil
ho Issues and carefully SUPERVISE half
q doaen other publications. none Of
which u without its Vital influence
Upon tho British public. and K 10 these
5scts which. with others. make him
the most important single figure IN
me Great Britain Of this very crucial
day.
He n a firm believer IN tho United
States. He regards US rs the earth's
s,nst interesting people and estimates
at Q tremendous value our interna.
Eenal importance. He believes that
Tor our own sake We should have
entered the great war In protest
aGalnst German violation Of Belgium,
and no believes we have lost casio with
ourselves and all tho world BY pub.
Hciy proclaiming that we are "too
proud 10 fight" after repeated offences
against our citizenship and ignorings
Of our governmental mandates by the
ouhmarines Of the Central Powers.
When asked him IL he felt that We
could havo been Of great Use TO the
Allies II Nc had become belliserents
he expressed the positive belief that
Ne could not have been. AZ fighters.
as helpful as We have been as
neutral non .belliseren,s. because fight-
tng would have made il necessary for
W 10 absorb for our own use all the
munitions We could manufacture: but
he added that our entrance into the
great contest would have been Of vast
benefit to us and Of an unknown
psychological effect on Germany.
When this talk occurred We were
at his delightful country place. at
Broadstairs. on the English coast
within easy hearing OF the great guns
in France. lie paused to listen.
"You have done much for civiliza.
tion," he commented. Those suns
are those of the Allies and are civliza-
tion's spokcsmen. You have lost much.
though VIC have gained. because they
do not definitely speak for YOU AS they
ere speaking now for us
His is probably the busiest mind in
Europe. lie does things Of great mo-
ment constantly. but he never does
them carelessly. Before a single copy
public II had been issued daily for
three months for purposes OF expert
,ncnt and analysis,
II is because of this extraordinary
mental habit that those OF his plans
which most shock the British public
which have given him in some minds
ahc reputation OF being a sensational
a0t. usually prove in the end to have
been very carefully considered and
constructed. At ono time during the
present contest his papers were burned
publicly upon the floor Of the London
Stock Exchange by men who now ad-
NIT that in tho very opinions which
they then opposed NorthclifYe was ab-
OOiUtcI. TiSlt.
He is responsible for many Of the
most progressive details Of that slight
military preparation which marked
England's state when the war began
lie has done more, for instance. to de
Velop aviation than any other one man
In tho world
Ills public services and thos. OF his
papers have been entirely unparalleled.
lie standardized bread in England. His
night for pure milk in England was q
battle royal. IIc has Influenced for the
6otter the design OF practically every
cottage which OF late years has beer
built in England. lie has raised vas,
sums for public purposes. as $500, 900
IN three months for supplying British
troops with comforts, $4,000 in -four
days to free the Union Jack Club for
Soldiers and Sailors from debt. $4,000
10 hclp cabmen displaced by taxicabs
His Santa Claus fund In one ycal
furnished 900 children with Christ
mas presents. The weekly edition OF
tho Daily Mall Is printed in braille foI
the blind.
His Journalistic methods have beer
sensational In some ways. lie reduced
tho price OF the Times. at first from
cents to 4 cents and then cut It
d"wn to cents without injuring tn,
dignity and authority OF the grca'
paper, while immensely adding To its
value by multiplying its circulation
lio has been careful to see TO it that