Omaha daily bee., 1916-02-20
BRIGHT OUTLOOK
FOR THE FUTURE
/ President McClaren Of Mitchell
Lewis Motor Company Enters Into
Discussion of Auto Business
FROM THE MANUFACTURING END
ny II. l.. M'CLAREN,

President MitcheII-Lewis Motor Co.
Automobile dealers who deal in plati-
tudes in discussing the manufacturing
situation in 1915 and the outlook for 1915
are wasting words. Simple truths tell
story Of prosperity profitable returns
on investments and hopeful prospects for
the coming season.
The scarcity of materials that enter
into the makeup of the automobile. and
the consequent high payments for fin
ished products, required to keep dealers
land agents from clamorng for deliveries,
jput a tax on the energies OF many MAX
ers last year. The latter had to over
come sitter resistance to produce cars
and when, finally. the machines were
<shipped to dealers, the cost production
price was out Of lire. to the sorrow Of
The manufacturer. In every case where
THE automobile company was well
founded-had it's neighborhood. material
was bought at higher prices than those
that should have prevailed but the pride
90 the maker offset 'this-he wanted to
keep up his reputation for manufacturing
efficiency and clipped off much profit
80 get cars out as specified or, perhaps,
as faithfully promised.
Plenty of Material on Hand.
The Mitchell-Lewis hotor company,
with its fine record and its origin dating
back to 1884 when its output made for
the greater advancement OF tie Badger
state. was fortunate in having executive
units that had the right perspective on
the needs of the fall of 1915 and the
o. spring of 1916, and there was never an
hour in the production schedule under
tho direction of Engineer John w. Bate
when the factory was in danger OF COM
- A.. l-An 49,
OF lack of material.
In years gone by the veteran organiEa-
ton drew upon its stored-up supplies Of
materials quite as naturally as a squirrel
upon its winter store of food. There
was the natural daily demand and some
one had followed the precepts Of the
Mitchell company in providing the store
Mouse to draw upon
Shortage of AutOmSbfles.
Were to venture an opinion. might
say: Look out for a shortage OF auto
mobiles the coming spring.
Not an OF the concerns now building
cars and marketing large percentage
Of the finished product VIII be able to
get material That is obvious. Not all
>will be able to keep their plans up to
the 100 per cent efficiency standard. They
VIII find a scarcity in the labor market,
perhaps or a total disability problem in
the getting OF parts essentially vital to
manufacturing. The concerns that are
run as is the MitcheIl-Lewis Motor COM
pany will have little or no trouble in
providing the factory with ma
terial. Some dealers. shrewd. forehanded
and enterprising. will have the cars
ready for the demands. They will clean
up and will have the jump on the men
whose parent companies are temporarily
embarrassed by the lack of material
We expect no untoward effects, no
matter what the spring demand may be.
There never was a period in the history
of the company when it was so well pre-
pared to meet every call upon its manu-
featuring facilities During the last two
years the plant has been raised to its
highest phase OF efficiency and a brand
OF prosperity that fairly made organiza-
ton. 1t makes the officers of the COM
pany proud to scan the results. They
are certain to be pleased with the results
of the coming season.
Did the call for winter types OF cars
come in from the four corners of the
Countrywide Mitchell-Lewis factory was
equal to the demand.
Did the popular fancy become obsessed
10y the nifty roadster that was provided
on THE Six of '16" chassis and threaten
to swamp the plant with orders? Mr.. Bate
met the emergency. and, as a well-knoWn
critic puts il, Put out enough OF the
sweetest roadster job to keep all the
dealers pleased"
Optimism the idea.
Optimism. some more optimism, and
then a lot more OF this buoyant feeling,
Is the message that the president of the
AIitchell-Lewis Motor company would like
to have reach the farthermost points of
the United States. The most wholesome
demand for good cars produced by con-
Germs with regulations covering long
range of manufacturing years is about
to make its presence felt. Our factory is
ready, the Mitchell dealers from New
York to California points are keen TO
take away every car we can make and
Mitchell owners who possess unbounded
loyalty to the traditions and product of
the veteran Racine company are the as
sets that make for the greater value of
our investment.
New York conditions. by many con-
sidered a good economic barometer, never
were better 50 far as the Mitchell c,ou-
pany is concerned. know little about
the relations OF the rival companies With
the Atlantic seaboard dealerHL Bu8 40
know that We had orders for 40 many
deliveries OF The Six OF 'Is'' In New Yorsr
City alone that we had TO resort 10 aafiv
shipments by express to cooperate 10 the
highest degree with our dealer. II was
no uncommon thing 10 find express cars
backed up to the sidings near our plant
twice q day, so formidable did our daily