Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1916-05-10
THE POULTRY YARD
DOES ADVERTISING PAY?
BY ED WEBER

/ The world is the field of the poultry
advertiser. All advertising is grist to
the mill that furthers his name IN
poultry journal daily paper and live
stock journal. Just that amount OF
energy that he puts into his work will
show itself in his advertising and the
results will show what sort OF booster
he is for the game we are all playing.
A name associated with a breed OF
fowls may not have the address at
tached but just the same 1T is adVer-
Using that will in the end do the breed
er good. IL see the name OF man
who is doing something that interests
me. I remember it. 1t is the same with
all Americans, l am sure. for l am just
one of the average readers. let what
I have read sink into my brain and
later | am sure to find something more
about the same topic. Then l am In
; terested. From that Stime on I run
across a lot of things that are along
the same line l have come to watch
for them and 1 find them. You. reader.
are probably aware of the same coin
cidences. Had you not been interested
in the subject which you are daily pick
passed over them because you were not
, interested. We all recall something
we have read about a matter in which
We became interested, but when we
turn to lay hands on it again 10 has
gone.
Today YOU read about certain breed
of fowls or a breeder of more than the
usual ability, and the chances are that
s,t,f RI
get that same article again. Perhaps
you read only the head lines. Many a
thing that would interest you now mas
been SKINNED over in the past to your
present sorrow.
Successful! Poultry Advertising.
In these days Of keen competition 1t
| is impossible to conduct any business
successfully without advertising. OBJ
serve, however, that this article is head
ed successful advertising. There is the
meat in the cocoanut
| What is successful advertising?
| Most beginners imagine that it is that
which brings immediate sales. This Is
true only in part. If one thing only is
to be Soda house, horse. piano OF
| what not-the sale thereof must be
made. or the advertisement is fall
ure. But the poultry man is not con
fined to a single bird or setting of eggs
When one starts in the poultry bust
ness he must build for future trade
Confidence is necessary. and confidence
Is not a seed OF hasty growth. Next tt
keeping everlastingly at 1t cones the
necessity of judicious advertising. Thi:
word judicious means great deal. L
means that it would be as foolish fo
the little breeder to use page of ad
yertising as for the big breeder to u.s.
an inch. 1t means we'll written ant
well displayed advertisements. II yo'
are not up in these details the advertis
ing man will help you with the first
and the printer with the last. But yo
should always indicate. by underscorin
or otherwise. whatever you wish to b
especially prominent.
Successful adverfi~ing means adyer
Using In season. II you contract TO
space by the year-as you should do
see to it that your advertisements ar
changed with the seasons. Don't offe
eggs for hatehing in August nor bah
chicks in October. Yon may begin ad
vertising eggs in December. Ircreas
yc,.- snaee in January, double it in Fes
ruarv. and double it again in March an
iAnrii Reein to cut the size of your 2
in Nav and in June switch to your sale