South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-04-15

took place on the Lusitania just be
fore it sailed for Europe. never TO
return. Mr.. Chapple declared that
| Hubbard in his farewell to him
plainly had a premonitiOn that some
thing was going TO happen to MIN
on his voyage. Thomas J. Barrett.
the famous English advertiser, who
created the well-known query, Good
morning. Have you used Pears
! soap?" was DESERT bed by the speaker
as the man who virtually originated
magazine advertising. Mr.. Chapple
knew the Englishman personally, as
he did all of the men he described.
Using Photographs.
William /. Douglas, the shoe man.
was introduced as the first person to
ever attempt to use his own picture
TO any extent as means Of pushing
| his product. Mr.. Chapple stated that
he knew Of few great concerns that
had failed when this method Of ad-
vertising was employed. He cited
the success Of Lydia E. Pinkhams
Vegetable Compound as a proof Of
| his assertion
The editor declared at this point
that he believed one Of the best
methods Of making men succeed is
to make them think more of them
selves.
Mr.. Chapple's remarks in regard
70 his personal experiences with
Evangelist Sunday and Henry Ford
were listened TO with special inter
est. He told of n meeting he had
had with the automobile manufac-
turer at the Waldorf Astoria in New
York about three weeks ago.
Ford is worth about 10000, 0OO."
said the speaker. "and you see is in
rather easy circumstances. but he
/ expressed wonderment 10 me as to
what was in store for him in the
next few months. and If he would
be strong enough 10 carry the re-
sponsibilities. His peace expedition
10 the-~ar zone cost him a million
dollars. but he dared TO do the i'm
possible, which is a sure sign Of
greatness. If his effort availed moth
ing else, he at least demonstrated 10
the world what this country thinks
Of war. which is & service it would
be impossible TO put a price on so
far as its value is concerned"
Visits Rockefeller.
Mr.. Chapple said he went TO see
Rockefeller every year when the golf
season is open. lie described sir
Thomas Upton as a good natured
man who is without any considerable
education. but knows how 20 make
people like his tea. Post. the late
cereal king. the speaker said. COM
plimented him for a speech he had
made in Baltimore, at the same time
wishing that he could express him
self as Chapple had done.
Chapple replied that Post had a
greater power Of expression than he.
quoting this as proof:
There's a reason"
Edison was described Intimately
as a great mechanical genius. a born
advertising man. and a plain old
fashioned individual
Edison Is Feared.
Mr.. Chapple said that Edison is
by far the most feared American by
countries abroad. where the prob
ability or war with the United States
has been discussed He told OF how
Kaiser William Of Germany asked
first after Edison when several years
ago ne carried GREETINGS 70 the en-
peror from Theodore Roosevelt, who
was president at that time.
Many other personal recollections
Of William Mckinley. King Albert OF
III -+h ar
celebrities. were related by the
speaker. He concluded his address
b telling Of several men OF whom
certain OF his hearers were curious
10 know about.
The EDITORS address featured one
Of the best programs ever given by
the Ad-SelI league. The other speak
or was r. B. Moon for years in the
mail order business in Chicago. who
is now conducting A general store II