The Bridgeport evening farmer. [volume] (Bridgeport, Conn.) 1866-1917, 1916-03-03
CAMPAIGN
TO ADVERTISE
ADVERTISING

! INDIANAPOLIS. Ind, March 2.-To
bring before the public the facts about
| advertising and its value to the con-
| sumner, a great campaign to advertise
| advertising is being put in operation
| by the Associated Advertising Clubs
| of the World, which has it's national
| headquarters here.
From letter written by President
! Woodrow Wilson to Herbert S. Hous-
ton, president of the Associated Ad-
vertising Clubs of the World, the first
| piece of copy to be used in the cam
paign was prepared. In this letter,
! President Wilson said in part:
| advertising is obviously a factor OF
! constantly increasing power in mod
| ern business and it very vitality affects
| the public in all it's phases, particu-
| larIy since the agencies for the dis
semination of advertising have in
| creased SO remarkably in recent
years For business men, therefore,
it is of the utmost Importance that
the highest standards should be ap-
piled to advertising as to business it
self.
Commends Work of Clubs
ct think the country is to be con-
graduated on the work of the Asso-
ciated Advertising Clubs to establish
and enforce a code of ethics based
upon candid truth that shall govern
advertising methods, and the effect of
it's work should be of the greatest BEN
eft to the country.
.'It augurs permanence and stabi1-
ity in Industrial and distributive meth
DDS because it means good business
Judgment, and more than that, it in
dicates a, fine conce ption of public OBJ
legation on the part of men in bust
ness, a conception which is one OF the
inspiring things in our outlook upon
the future of national development.
Experts Prepare ssCopy."
will be advertisements written by such
men as Bishop Warren A. Gambler,
Arthur Brisbane, Joseph e. Davies
and Hugh Chalmers. Later a series of
advertisements, unsigned, prepared by
recognized advertising experts, will
appear Space for the presentation
of this campaign is to be donated by
newspapers, magazines, trade papers,
posters painted bulletin interests, di-
rectory publishers, street car adver-
Using interests. and other sellers of
advertising.
Widespread appreciation of what a
force toward economical distribution
of the worlds goods advertising has
been will be made possible by this
campaign.
Advertising Reduces Costs.
1--WE know that advertising has pro-
duced quantity production and more
rapid selling, making labor saving
machinery and other economies pos
sible, and that it has reduced the
cost of everything that has been Ju-
diciously advertised and otherwise
properly handled said Carl Hunt, ed
itor of Associated Advertising, in a re-
cent address at Chicago.
1--WE know that the buyer, in all
ages, has paid the cost of selling and
that advertising, through reducing
selling costs, has been pubic bene-
fit
ss1xy 1- +1,a+s o7x1ar+isipo hoe
placed wide markets within the quick
and easy grasp of those who have
meritorious things for the public and
we know that many an article which
requires a wide market to make its
manufacture possible at all, would not
exist were it not for advertising.
Makes for Better Products.
1--WE know that advertising, by ma
king wide markets possible, has Of
fered an incentive to inventors and
to masters of business to product bet |
ter goods.
eve know what the influence of
advertising has been upon the food
ufacturer of high ideals to put into |
effect sanitary regulations represent |
ing huge investments without increas- |
ing the cost of his product, because |
these costs were divided over a very
large number of sales.
owe know. the food manufacturer
has felt able to do such things be-
cause he was fortified with the knowl- |
edge that he could educate the public |
to a. realization of the necessity for
better, cleaner food and that the
public would stick to him.
1--WE know that advertising and
shoddy goods are not likely to be bed
fellows long and that advertising has
reduced the waste the world has al |
ways experienced through buying |
L. fI7ox
should There is a, diminishing mar
I6et for shoddy. things.
Has Democratized Education.
1--WE know that advertising has
saved our time in two important re-
spects-and time is money. First, it
Informs us where to go for things we
need and, second, we know we can
BUY without barter-for it has ems
abIed the advertiser to teach us that
we can buy from him with safety
wen though we lack expert knowl-
edge of what he sells.
ttAnd one of the greatest of all ben
Gifts of advertising has been that it
has brought the price of almost
countless publications within the
each of the poor as we'll as the rich.
Thus, Indirectly, it has brought to
III, the writings, the thoughts of the
brightest minds of the age. 1t has
the poor man his picture
gallery, for in the advertising spaces
md in editorial spaces, the greatest
rtists enrich our knowledge of things
,eautiful. 1t has helped to demo- I
"a fiza edrcatioD'