The Washington herald., 1916-10-04


merchandising and advertising service
of Frank Seaman, Inc, to the new
Printing Crafts Building at Thirty fourth
street and Eighth Avenue, New York,
Is indicative of the phenomenal growth
OF the art OF advertising. that greatest
or all forces for increased business ac-
tivity. Today the offices of Frank Sea-
man. Inc, occupy the entire sixteenth
floor space lover 5000 square feeD in thus
new giant among the mammoth office
structures of the metropolis.
The various departments, made neces-
sary by the complex demands of modern
agency SERVICE. all assembled on one
floor, are so correlated as to produce
the greatest amount Of efficiency. Writ
ers, artists, the men who think out mer-
chandising problems, have separate rooms
opening into well appointed conference
room, where general copsultatIons may
be held.
In addition TO the purely business side
Of the organization there are rest rooms
for stenographers and women clerks, a
kitchen for the preparation Of lunches
and dining-room each for men and
women. Every facility Is offered for
comfort and efficiency that can be found
In any hive Of business operations.
Twenty-six years ago the beginning of
this big advertising institution of today
found ample space for the transaction
OF business in two little rooms. Since
that time Frank Seaman, Inc, has
played its part in the development of
the art Of advertising, and has kept
pace with the progress OF advertis-
ing as evidenced by the fact that
the headquarters of this nationally
known advertising agency has been COM
PEELED to seek larger quarters three times
within the past ten years. To quote
from the agency's notice OF removal:
This removal itself is by no means
unusual, but what is unusual Is that this
extension is forced not by new accounts,
but by the largely increased volume Of
advertising OF firms we have had the
pleasure OF serving for many years.
1T has been our service method, not
our solicitation. that has made It neces-
sary for US to move. And in this day
Of oft-changing agency relations the ex-
perience of advertisers whose steady
growth in sales has made our own growth
Imperative, may be OF much interest to
firms who seek sound and successful
though not spectacular selling assist
ance"
Among the nationally known advertis-
ing accounts handled by Frank Seaman,
Inc, are the General Electric Company,
Kodak, Colgates. Studebaker. Johns
Manville, and Liggett & Myers Tobacco.
To spend Over s2,OOO,oOo.
It is interesting to know that In ad-
vertising the products OF their clients,
Frank Seaman. Incorporated, will spend
with the newspapers of the United States
and Canada this year over 100000 As
in all big organizations, there is one man
who stands at the head and whose in
huence is felt throughout all departments.
Frank Seaman, president of Frank
Seaman, Inc. has been an advertising
man all his life. In fact 1t Is not going
too far to say that the art OF modern
advertising has had its birth and growth
in Mr.. Seaman's lifetime, and he has con-
tributed as much, perhaps, to that art
as has any man living.
Mr.. Seaman was born IN Pittsford, N.
Y, half century ago, and his first bust
ness venture was in Rochester, where he
established the Rochester Evening News,
in 1880. This was the first I-cent after
noon paper published IN that city. Mr..
Seaman maintained job-printing plant
in connection with his newspaper and
did q great deal of theatrical bill-poster
work. Among his customers were Emma
Abbott, Lotta, Fritz Emmett and other
suaBe IaVorites or FORMER generation.
An amusing, but at the time a serious
difficulty, arose when at the conclusion
OF the first year of Mr.. Seaman's busi-
ness life, trial balance was taken and
1t was discovered that a deficit OF 5000
existed. An investigation revealed that
the cost Of printing inks had been over
looked in all estimates made during the
year and that the 5000 deficit was
chargeable to this oversight Mr.. Seaman
says that he does not know how this over
sight occurred, but the memory OF the