Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-07-08

tbs guarantee shall apply to or bind
the porty making the same, his heirs,
enecutors, administrators, Mlshpocha
aud assigns.
But them things Is all changed now.
Before a newspaper accepts an advertise
ment nowadays. It is censured the same as
an interview with General Joffer, and IL an
advertisement comes in from q shoe man
ufacturer with his picture on Il, they send
a reporter up to Boston to make sure that
the feller is bald like his photograph claims
he is, and II he Isn't they wouldn't print
the advertisement Also, Birsky, II patent
medicine advertisement says that II ain't
genwine without a fac-simile of the manu-
facturers signature on the bottle, yunder-
stand, the proprietor of the newspaper
wouldn't accept the advertisement till the
manufacturer comes down and signs his
name in the presence of the managing
editor the art editor, two prominent clergy
men and handwriting expert, and IL the
signature don't look enough like the fac
smile, it's all off"
"If n feler is SO stuck on his hand
writing that he wants to advertise his goods
init fac-simile of his signature Zapp," Bir-
sky said he don't deserve no better than
that they should take him at his word and
print the advertisement on him, and then
IL the bank paid the forged checks IL should
ought to he held that the feller is guilty
Of contributing a negligence and has got to
stand the loss himself"
"ABcr what 1 couldn't understand Is:
why should a manufacturer suppose II
helps the sale of his shoes to advertise 'em
nit a picture Of a baldheaded man, even
supposing he does chots Ud' Sholom look
that way?' zapp said.
For that matter zapp, my wlfe's
brother sig as n young Teller used to rub
talcum powder on his upper lip, because he
thought It would make grow for him a
mustache like the teller on the box" BIrsky
said
was there any such claim on the box
outside Of the picture?" Zapp asked.
NO" Birsky said, lbut Sig had just come
over from the old country and couldn't read
English"
well, all could say he Is lucky he
didn't want to raise a bald head instead
Of n mustache," zapp replied, because he
would of been set back at least $3.50 for
shoes instead of twenty cents for talcum
powder"
"a Teller who thinks he could get bald.
headed by wearing any particular brand of
shoes should ought to get stuck for $780,"
Birsky said, never mind he couldn't read
English
We'll, that only goes to show how care.
full a newspaper should be II II doesn't want
its readers to be swindled," Zapp said.
Some people which Is too foxy to believe
anything they read in the news section
OF n newspaper gets fooled very easy by
advertisements. They could read 1t in the
paper how seals has become so scarce that
If all the seals in existence was divided up
among the inhabitants of the State of Kan
sas there would be only .00062 seals to an
inhabitant. Also they could see In Sun.
day paper how the Secretary of Commerce
and Labor gives out an interview that the
United States Is keeping n line of battle
ships In Alaska to prevent poachers from
killing seals, Birslty, but that owing to the
high price OF sealskins In New York, the
poachers takes n chance on getting shot,
starved, frozen and drowned and some
times catches as many as twenty-eight and
half seals in season, understand and
yet, Birsky, when concern by the name of
the Paris and San Francisco Fur Importing
Company adYertises fur overcoats with
Batin Bay Seal lining and genwne Prus-
sian Lamb collars at from S19.99 to $21.50
apiece, them newspaper readers figure what
does Secretary of Commerce and labor
know about seals anyway"
.Maybe they figure that way, and maybe
they figure that the feller which is running
the Paris and San Francisco Fur Importing
Company is just some poor Nebich that has
got ahold of a line of seal overcoats and
don't know their real value, Zapp, and never
mind II the Schlemiel WOULD have a wife
and family depending on him, Zapp that's
HIS lookout. II he is fool enough to let
them seal-lined overcoats go at from S1999
to S21.50, he shouldn't be in the fur bust.