davidaulloa/AmericanStories huggingface dataset:
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19
LOST

$500 REWARD for the return or
information leading to the recovery of
one small black pocketbook on streets
or near courthouse, containing large
diamond ring and one $40 bill, and
three 81 bills. Return to F. G. Beav-
ers. 8tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19
PERSONAL

Buy the large sizes of JONES
BALSAM OF BENZOIN when your
horses are troubled with scratches
thrush, CALLED shoulders, swellings and
desh wounds. Sold on the money-Dack
Uian. Ask your dealer fer it. #
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19
Want Advertisements

Figure your own want ad. Minimum
charge Is Csc. Fer insertions less
than two weeks, one cent per word.
For insertions between two and four
weeks, three-fOurths of cent per
word. For Insertions of more than
four weeks, One-half cent per word.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

SURE REMEDY FOR BOIL WEE
VIL.-Prices paid ty ihe oil mills for
peanuts have proven them profitable
to the farmers. White Spanish nuts
bring a premium over all other varie-
ties. We have only limited quantity
Of seed for sale. Write us before sup
ply is sold. Cuthbert Oil Company,
Cuthbert, Ga. 17-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Coles Hot Blast Heaters are guar
anteed to work perfectly, without pull
ing, sOoting or causing yOu amy annoy
anee. For sale by ALLISON FURNI.
1URE co.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

George Earl Ansley, w. A. Mcneil,
Brooks Williams, Robert Hodges, Ar
thur Rylander, Jr., E. T. Mathis and
Raymond Rodgers will return Friday
frcSi Georgia Tech, to spend the hol-
days here.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Coles original Hot Blast Ranges and
Heaters make your cial pile list; look
for the name "COle's" on the feed door
to avoid limitations. For sale by ALI
SON FURNITURE co.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mr.. and Mrs. o. L. Passmore will
leave Sunday for Buena Vista, where
they will spend Sunday and Monday
ii Mrs. PASSWORDS parents, Mr.. and
Mrs. w r. Hair.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Wade H. Turner, one Of the best
known men in Lee county, was in the
city Tuesday. Mr.. Turner lives at
Smithyille, and farms extensively In
both Lee and Sumter counties. Be-
sides being a good farmer, he Is one
Of Lee s substantial and prominent
citizens.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Coles Hot Blast Heaters and Ranges
are what you are looking for for SER
vice. They viii save you all that wOr-
ry and trouble you have had with
ranges and heaters heretofore. Now
being demonstrated and for sale by
ALLISON FURNITURE co.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Stephen Pace, DR.. M. H Wheeler and
Lewis Ellis left today for Hawkinsviile,
where they will attend the Ragan-Pace
anptials Wednesday night.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19
FOR SALE

FOR SALE-2OO.O 900 secondhand
brick in good condition; Sc per thous-
and, delivered at old Virginia. Caro-
Ina Chemical Co. plant, or F. o. B.
cars, Americas; or $3.50 delivered In
the city. John w. SILVER. loft
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

VIM. S. Hart in 1.-The Dawn Maker"
and Fay Tincher In "a Calico YAM
pre- at the Alcazar tomorrow. See
them sure 19-1t
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

FOR SALE-Home grown pecans;
loo, 15c and zoe pound. Mrs. w. NJ.
Jones, 40S Taylor street. lift
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Miss Lucy Barrow Taylor is in Amer
Ecus for the holidays, from Lucy Cobo
Institute at Athens, where she has been
studying.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

VIM. S. Hart In 1.-The Dawn Maker, =
and Fay Tincher in "a Calico YAM
pre-" at the AlcaEar tomorrow. See
them sure. 19-1t
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Miss Cordelia Gatewood will arrive
Wednesday night from her studies at
BESSIE Tiff College, Forsyth. to spend
the Christmas holidays with her par
snts, Mr.. and Mrs. r. r. GatewOod, on
Lee street,
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Henry s.. Walker has returned home
and is in the city to stay now until af-
ter the Christmas holidays. He has
had successfully season. and busy
Ire, and is In from q long road trip.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

FOR SALE-At a bargain, the Annie
Fite Home, one block of school build
ing; liberal terms, If desired. W. L.
Dupree. 17-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Miss LeVerne Thomas returned home
Tuesday afternoon from Atlanta, where
she has been visiting her sister, Mrs.
J. I. Gossett. for some time.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mr.. and Mrs. C. 8. Gurr will come
over from Vienna this week, to be
guests during the holiday season Of
Mr.. and Mrs. VI B. Mashl4lr. on
Lee street.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mr.. and Mrs. A. ]. Poole and daugh-
ter, Miss Halle Poole and young son,
A. J. Poole. Jr., will arrive this week
10 be the guests Of Mr.. and Mrs. Dudley
Gatewood during the Christmas holt
days.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Coles Hot Blast Heaters are special
ly designed that they may be CON-
nected with your fireplace. Call and
Investigate them at ALLISON FURNI.
TURE co. Demonstration now ON.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Fresh supply Of Mixed Nuts and Sc
lect Fruit of all kinds for your Christ
mas wants at THE ACME SANITARY
MARKET. Phone 574. 1911
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mr. and Mrs. L. NJ Hawkins, of Col
xmbia, S. c., are expected to reach
Americas this week, and viii be the
guests of Mr.. and Mrs. II. B. Hooks
zuring the holidays.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Tarbelps or PelOubet's Notes on
Sunday School Lessons for 1917. High
tower Book Store. 15-ti
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

PinkstOn's is open this evening for
yGur convenience.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

F.. M. Booker, of Smithville, was In
Americus Tuesday, on business.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

THE FAMOUS MANATEE River
Florida Oranges at Buchanan Grocery
Co.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Many friends will regret to learn
that Mr.. and Mrs. Thomas Mccarthy
will leave shortly to make their future
home at Helena.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Richard Reynolds, Of Nashville,
Tenn, formerly of Cordele, was Wis
itor In Americas Monday.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

/ HAVE several thousand dollars.
local money, to lend on desired prop
erty. H. o. Jones. 26-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

LOST-Diamond and platinum ring,
Saturday morning. Finder phone 169.
lift
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Miss Matte Booth left Tuesday af-
terncon for Montezuma, where she goes
to attend the Hill-Woodruff wedding.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

MONEY TO LEND-We have local \
money to lend, or will buy purchase
money notes. Ship & Sheppard.
17-26t
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Engraved Calling Cards In Christ
Mas boxes. HightOwer's Book Store.
loft.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Just received shipment OF Hard
wood Nantes. W. w. Mcneil. 3-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

COnklin and Waterman Fountain
rtns. HightOwer's Book Store. I5-u
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mrs. ]. W. Harris, Jr., is at home
from a visit to relatives in Atlanta,
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

A nice thing for a CHRISTMAS
PRESENT IS an Automobile robe. We
have the prettiest line in Americas,
call and let us show them to you. G.
A. & W. G. Turpin. 6-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

New NeckHear. BathrObes and Hand
Aerehiefs. ANShEY'S
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

1t Is a pleasure to shop at Pink.
stOn's in the evening, avoiding the
crowds and jam of the day. Pink
stOn's. So
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

All Boys Suits One-third OF until
January LIST. W. ]. JOsey. 12-1St
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mrs. j. w. Waller left this afternoon
for visit to Macon.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Footballs, $3.50 and up. HightOWe'
Book Store. N9 1S.tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Mrs. ]. H. Cheek and children left
this afternoon for Moultrie to visit
relatives.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Engersoll Radcliffe Watches. High.
apwer Book Store, 15-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Money Loaned IL per cent inter-
est. See R. l. Maynard. Sl-H
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Stationery In Gift Boxes, soc to $500.
HfghtOwer Book Store. 15-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Cowboy and Indian Suits. Ansley's
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Fat CHRISTMAS TURKEYS for yon
ut THE ACME SANITARY MARKET.
Phone 574 and let us send you one.
19-1t
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

FARM LOANS = Can give good
terms on farm loans; money plentl-
full. w. W. Dykes. 1s-d
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

ADDITIONAL ITEMS on LAST PAGE
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19
Local News Items

\ , = : : ~
Va ba, the right goods ct right trading Bells
rrees. s. A. Daniels. SPeciai SAFE
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

MIR. and Mrs. A. 8. Johnson. of De-
Soto, were In Americas Tuesday.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Big factory sale Of Coles Hot Blast
Ranges, at ALLISON FURNITURE co.
ON December 10, 20 and 81.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Benjamin F. Easterlin, the heavy
weight of Andersonville, Is In the city
looking after matters of business.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

New Neckwear. BathrObes and Hand.
kerchiesF ANSLRY'S.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

A CLASS In bookkeeping and shorts
hand to begin November LIST is being
organized. If interested address
Bookkeeping. care Tin.ss-Recorder.
16-tf
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19
OBSERVATION-DISCLOSURES

TO THE PUBLIC.-You are hereby
warned not to hunt or otherwise tres
pass on my woods. DR.. w. ]. Smith.
1S-6t
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

FOR SALE CItEAP-Will sell fiw
passenger E. M. F. Touring Car chear
q. r. Ellis.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

L. NJ. Norville left Tuesday for Srell-
man, where he goes to spend two or
three days on business mission.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

CHOICE FARM LOANS at $40
We give lowest rates, easiest terms and
quickest service. Save money by see
ing US. G. R. Ellis or G. C. Webb.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Cowboy and Indian Suits. Ansley's.
Mr. and Mrs. L. D. Lockhart leave
Wednesday afternoon for Dawson,
where they go to spend the Christmas
holidays with their aunt, Mrs. W. l.
Alexander.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Open every night this week. Ansley's.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Oxford Bibles. HightOwer Book
Store. 16.tl
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

T. H. McGarrah, of Weston. Webster
was visitor In Americas Tues
day. Mr. McGarrah Is a prosperous
young business man and farmer of
Weston.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

Call at Misses Hay & Tillman and
see their line of Fancy Bags, Furs and
Hair Ribbons, for girls.
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1916-12-19

proved.
i'd.
. Stationery In Gift Boxes, soc to $500.
HfghtOwer Book Store. 15-tf
'us
VIM. S. Hart In THE Dawn Maker =
.he and Fay Tincher in "a Calico YAM
az. pre-" at the Alcazar tomorrow. See
,r them sure 19-1t
ay,
he Miss LeVerne Thomas returned home
$. Tuesday afternoon from Atlanta, where
she has been visiting her sister, Mrs.
St J. l. Gossett. for some time.
Tarbelps or PelOubefs Notes on
Sunday School Lessons for 1917. High
ON tower Book Store. 15-tf
Pinkstons is open this evening for
req yGur convenience.
or.
mr.. F. M. Booker, of Smithville, was In
TN Americus Tuesday, on business.
INV Cowboy and Indian Suits. AnsIey's.
Fresh supply Of Mixed Nuts and Sc.
%, lect Fruit of all kinds for your Christ
OF mas wants at THE ACME SANITARY
MARKET. Phone 574. 19-1t
40 Miss Matte Booth left Tuesday af-
uo terncon for Montezuma, where she goes
:. to attend the Hill Woodruff wedding.
- 1t is pleasure to shop at Pink.
stOn's in the evening, avoiding the
lie. crowds and jam of the day. Pink
10 stOn's. -
VIM. s. Hart in 1.-The Dawn Maker
nd and Fay Tincher In "a Calico YAM
OH pire," at the Alcazar tomorrow. See
'Or them sure. 19-1t
II. - sa@
ADDITIONAL ITEMS on LAST PAGE
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28

miles of sidewalks to be laid, for
which a concrete retaining wall is
being built as fast as the buildings
are being cleared away; also new
sewers, new paving, and new street
car tracks. The total cost Of the
improvement will probably amount
to s1O,000.O0O, including the shares
Of the city. the property owners and
the street railway company. The
steam railroads contributed $780,
900 toward the cost and the largest
award Of damages by the city for
property taken was $4,000. which
was paid for a so foot lot with its
Improvements at the corner Of
Twelfth and Michigan avenue. But
when completed Twelfth street will
be a creditable modern thoroughfare
with real estate values enhanced
and a new knowledge Of the build
ing and sanitary powers Of a great
city.
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
Danger Signal.

II the fire bell should ring wourd
you run and stop it or go and help
TO put out the fire? 1t is much the
same way with a cough. A cough
Is danger signal as much as a
fire bell. You should no more try
to suppress 1t than to stop a fire bell
when II Is ringing, but should cure
the disease that causes the cough
ing. This can nearly always be done
by taking Chamberlain Cough Rem
edy. Many have used it with the
most beneficial results. 1t is eapecl-
ally valuable for the persistent cough
that so often follows bad cold or
an attack of the grin. Mrs. Thomas
Beeching, Andrews. Ind, writes.
During the winter my husband
takes colds easily and coughs and
coughs. Chambcrlain's Cough Rem
edy is the best medicine for breaking
up these attacks ana you cannot get
him TO take any other" obtainable
everywhere
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
CUTTING A TWO-MILE SLICE
THROUGH A CITY STREET

Thirty-seven thousand pieces Of
property have been assessed to bear
their share Of the cost of a great
street widening project now under
way in the city of Chicago as part
OF its plan for 'City Beautiful"
These are all situated in the area
to be benefited by the improvement.
which is the widening of an old and
important business thoroughfare.
Twelfth street. from Michigan aven-
ne to Ashland avenue, a distance of
over two miles. The former width
OF the street for the greater part
of the distance was only sc feet be-
tween the building lines. This is
being increased to 10S feet. giving
a roadway Is feet wide and allow
ing 80 feet for sidewalks. To get
this width the south side OF the
street was selected for sacrifice. and
n longitudinal slice, AZ feet wide. is
being cut through the buildings on
that side for distance of approx
mately mile and a half.
The general scone OF the opera
tions along this portion OF the street
may perhaps better be described as
shaving off the fronts OF the build
ings-shavinF them AZ feet deep
since this has actually been done In
many cases-although a large mum
Der OF buildings Of solid construc-
ton have been moxed back TO new
foundations. while others have been
torn down 10 be rebuilt farther bac';
and still others have simply disan,
peared under the wreckers' hands
II is a district of congested foreign
population. and in the work Of dis,
mantling the old frame buildings
along the line OF the improvements
the wreckers have had the cheerful
assistance. OF thousands of women
and children who swarmed over the
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
Pay Of Our Employees.

More than 10000 government civil
employees are paid less than $500 a
year each.
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
W eayner rerorw.

In this best OF worlds all things are,
of course, arranged for the very best ;
out as hard-worked gardener, wearied
with much watering Of flowers, re-
marked one evening, he could not I'M
derstand why all the rain that had to
fall could not be made to come at
night. ut would save us gardeners a
world Of trouble" he added, plaintive-
ly, land be much usefuller to the flow
ers and things"
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
ruins daily and cleaned full harvests
of winter fuel.

ruins daily and cleaned full harvests
of winter fuel.
At the eastern end of the street,
beginning at Wabash Avenue, only a
short distance from Lake Michigan,
the thoroughfare is carried over
scores Of railroad tracks by means
Of a long. unsightly steel viaduct.
and over the Chicago river by a
bridge. This portion of the street
Is included In the widening project
and contracts have been let for the
new viaduct and bridge required.
which together. will be somewhat
under a mile in length. Property
belonging to Is or 20 railroad com
panies. whose tracks are spanned
by Twelfth street. has been condem-
ned by the city for the improvement
and while some OF the companies
have appealed to the Supreme Court
in an effort to get more compensa-
ton, 1t is not likely that the law will
delay the building OF the new via
duct The old Twelfth street via
duet has been a source OF danger
and an eyesore to Chicago for many
years. The new structure is expect
ed to furnish a worthy approach to
the great Field Museum, now under
construction on the lake front at the
foot of Twelfth street.
Many great cities have cut a swath
Of Improvement through their busy
streets London, Paris, all the
worlds capitals, from time to time
have undertaken similar operations.
But in the opinion of the engineers
engaged in the Chicago project
some Of whom have assisted in i'm
portant city improvements in Europe
notably in the beautiful city Of Blu
dapest-the Twelfth street widening
Is unique in many respects. The
number OF buildings successfully
moved to new locations; the unusual
rapidly OF the work; the extent and
value OF the property affected, and
the diversity OF the building and en-
cheering operations going on at the
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28

Our Want Ads are business getters
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
Odd Terms,

The terms, "calf week." "cow week"
and "bull week" are applied In many
OF Englands great Industrial centers
to the three weeks before the Christ
mas holiday week. In calf week" the
men work time and third, In "cow"
week" time 0nd two-thrds, and in bull
week" double time, in order to make
up for loss of output caused by the
Christmas holidays.
The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1916-12-28
WILBUR D. NESB|T
ADVERTISING HEAD
Famous Newspaper Para
grapher Injects Human Note
Into ''Ad" Campaigns,
ny LEMUEL r. PARTON.

~ HERE was time when the
commuters on tho s:+s from
Il Evanston to Chicago stopped
playing whist and buried their pa
trician noses in tho columns Of the
Chicago Tribune. Evanston Ia the
town where all the Chicago Van
Hoofen- Hyphens live. on the s:4s
they have q club car. all their own.
and during this long interim In the
whist games they were boring into
Wilbur ID. Nesbits daily column,
1.-The Top o. the Mornin'."
Nesbit also lived in Evanston.
and he used to like to stroll into
the club car once in a while and
watch some paunchy old bank pres
ident beating time with his pince
neg as he read down the column OF
sprightly little jingles which was
Nesbit's daily output.
They were genial and infectious
little rhymes and they not only set
the Evanston patent feathers to q
responsive tattoo, but they moved
the Halsted street brosans to
happier shufiie on their way to
work.
VISITS SAN FRANCISCO
Nesbit stopped OF In San Fran
cisco yesterday, en- route to Chi
cAeo, via the Northwest While he
still jingles the bells, happily and
opportunity as of old. he presents
the amazing phenomenon Of a high
ly successful business man who can
toss you of . fetching little rhyme
while you walt
The years which have widened
the concentric rings Of badness on
the heads OF the Evanston commut-
ers have made Nssbit vioe-prcsiaent
Of the Mahin Advertising Company.
one Of the most important concerns
in the country.
He Il touring the West in the In
terest Of the company, mapping out
some big Advertising schemes Tor
1917, and incidentally leaveninG the
dull Loaf Of business with his genial
Hoosier smile His nasne betbed
up on the ST. Francis Hotel register
yesterday like enc OF his own hetfs
tween . couple Of ta<4n edatortah
ORGANySEn ADVERTISING
Nssbit has not raryued hfs way to
succesA When he $otned the sss6
Of the Mahin Company siz years 49,
be recognised sAysrtiAng not "a .
game" witch may be casually 6o<-
ten into o. ost Of. but ae .
great profession, requiring pro
found knowledge ef mass 1syohol-
ogy, ability TO Dauge ineereGt va
uea, and q lennite understanding Of
how to make . certain snount ct
money make . certain numbes OF
people want to % q dsfinite thino.
ul.iiEinK his B<wspAper expert
ence, he organised his staff Of I'D
vertising writer's like the STAFF 81
a newspaper. He systematized,
studied. experimented and cam
paigned, and he wove into his work
the facile human touch which had
carried him to fame as a newspaper
paragrapher. He succeeded He
learned how to get resuln
There has been q lot OF owlish
stuff written about the science OF
advertising" said Nesbit, but mos,
OF Il has been written obtectively-
that is, It has not come from a real
close-in understanding, born Of ex-
pertinent and experience. Tho United
States leads all the countries of The
world in the mastery of effective
advertising. Methods have q beer
pretty definitely formulated, and II
is no longer q hit-or-miss bust
ness, as proven by the tremendous