Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1916-02-01


lump of sugar. At the end of a year,
having drunk 200 bottles of Busby's'
he had gained pound a day.
Benny Harkaway, who weighed
only two pounds at birth. was blown
about in every draft, keeping his moth
er in constant dread lest he be carried
out of the window. Ten bottles OF
8usby's food gave him so much flesh
that. his father having tossed him play
fully. when the child came down was
crushed by the enormous weight.
When this production was shown to
Dennis he asked its author II 1t was
not somewhat overdrawn.
"Overdrawn?" cried Tom. suppose
II is, That's the art of writing an al.
If you write it in plain, unvarnlshed
terms nobody will notice 1t. Ill guar
antee that it will increase the sales or
Busby's milk enormously"
IAN right" replied Dennis, III take
it to Mr.. Busby."
Il wouldn't do that" said ION.
.'You had better insert 1t yourself. I'm
a reporter for a newspaper. and l can
get it put in at cut rates"
Dennis gave him a carte blanche to
insert the ad. and went down to his
wife to report what he had done. add
ing that he was going to make Mr..
Busbv's fortune for him on account of
his kindness in giving them the milk.
The baby's milk ran out one day.
and Dennis, thinking that Mr.. Busby
might have heard from his advertise
ment and on account of increased sales
be disposed to give him some more
food, went to the gentleman's office
and stood as before beside the desk
"Mornin'. sir" said Dennis.
The manager looked up from hun
dreds of letters and seeing the man
to whom he had given some of his
milk food asked him what he wanted.
Have you heard from the advertise
ment?' asked Dennis.
What advertisement?
The one that came out in the pa
per-"
The manager looked at Dennis as If
CROPPING for something. then suddenly
exclaimed:
See here, my man, did you have
anything to do with that game that
was played on me in statement got
up to ruin my business|
No, sir; l put in an ad. at me own
expense for the favor you done me for
given me the milk for me little baby.
The manager stared at Dennis for
time, then said: Il don't know that it
will do any harm after all. 1t may
call attention to my goods" He took
up h ldful of letters from the pile
on his Desk and ran them over. One.
evidently a lady who had never had
children or run a dairy, wrote to know
whether the cream was left on the but
termilk used in Busby's milk. Anoth-
er a nurse, entered a protest against
using spices in baby's food. II should
think" she said, that it would injure
the child'S stomach" A young man
who said that he was a student of
chemistry asked for the process by
which the white substance was diStill-
ed from roses.
There were on the desk a number of
comic papers containing illustrations
of the marvellous developments Of
children who had been fed on Busbys
milk. One was a picture of very
small man being crushed under ali
enormous baby; another, drawing
of woman giving a fat child Il lump
of sugar, while beneath were the
words, "Now run home to your moth
err" There were numerous letters from
advertising agents and advertisers ask
ing for the name and address of the
person who had invented the clever
scheme for attracting attention to Bus
by's milk food, and one man who was
about to put patent washing machine
on the market offered $500 a month
for the services of one who had so
cleverly drawn the public attention to
Busby's milk.
Dennis went home with all the milk
he needed for the baby for month.
and the next week Mr.. Busby sent
for him and, after telling him that he
was run down with orders for his milk
lOOu, gave uluu IL pSIuudueHL JOU as
caretaker of the milk depot, with dou-
BILE wages.
Finally the perpetrator Of the joke
came in for his share Of the profits. for
the offer that had been received to
write advertisements was forwarded
to him, and he accepted it.
Dennis Mallory has since made
good living, and his wife has brought
up large family Of children on Bus
by's milk. which has become the prime
foods.