Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-04-01
cit Pays to Advertise"
and What They
Pay

Being some of the Tines Of Rot
Cooper Hc0rue and Walter Hdckotts
comedy, at Pays to ADVERTISE" tchich
90 totodrd convincing, first Rodney
Martin. and then hts father. the soap
king. of the virttcs Of publicity Pedlo
Is the cause Of Il all; Mary, a ste
nogrdpher.
on Of nrS those SoG EFyS No
@ero Snt f0t ve wero fanF ha1S m
That's my home; Maybe you think love Is
tpoTtS the power of susFeston the psyeRoosy Of
the SIX oer sfnS pfS9 nS n FbeT
think rs hls own idea and he'll fight FOR 1t IL.
sSo%ed oa % vssa GF ts6 ay sS
samples Of SothCne eige gsp one wpdptG ppkG ns
the b. oSar Sd aea aeedte fsded e e e ASKED
OF 40 girls picked the old rose. Why? ,Be, Re
ssSse FADED G'ia soa Ssrs s did III
The power of suggestion-of advertising
RoDNEY-But I never read advertise
o sS4 's soq Ms.sP en- EoEss YOU
Know RH that adv adyertIsss PRonosrapn. You're
on, to what soap 1T Floats, ;, refers to: to:
oats" %c$ldfe9 Cry for It% PioEss ROW ,
,57 Varieties" :. "Algmmsi" gold rGold Dust
TgsS C9tGgFR COCA Ft5SStGH0 GSa
suppose you don't know what any OF them
RODNEY (amused)-why know what they
all mean.
PEALE--You bet YOU do. Say. what kind
of garters do you wear?
RoDNEY-why, let me see: Boston,
PEALE-Exactly. What do you know about
AES % '6ey any better 5 aaf RSw Rny o'bSf bS
ali my life every magazine I've ever looked
ssran ain Rd aRd a garter o3 Of whs
go into a store 10 ony pair OF garteITTss
10 Sst ydn RnoW dG Tem
der?,' Nothing except that i has the picture
R0x nS It &c STs9 yS
i'd $sSs ysS ssS Il; NJ
adSefftisemsntsG dS'f NOT! ~" "1
come to the conclusion that you believe in
publicity,
PEALE-Bslioye in e? It's my life, What
kind of eggs do you eat?
RoDNEY-why. hens eggs. of course.
PEALE-why. of course; did you ever eat
ducks egg?
RoDNBY-why. no.
PEALE-Do you know anything against
duck?
RoDNEY-No.
PEALE-IExaetly;; When q duck lays an
egg It's 4 fool doS and keeps 5oS quiet about t M 6Tf
over, the place, She's advertising. So you
eat hens eBBs'
nCsk fb' th6 R4 %ay 6
afip ah they @ 0 s tile SSss s8sSt
than iIl' 100 law I suits % to 'iSrt protect 1t.
RopESEYTEhsIg sradeWaFk mpSS III o oe%5 ST5 They
'A!H5 EAkE1drsSs sGf; stun D| - 'D'' ,
shaF {fsdsmaT' FRe d6a Dust % %T%iSs az
iS&i9IRsf2HEf &4Rf@Ever hear of the Gillette Safety
HHkFFISNIbl HHHkFNFsIl Rfs Ria It ao6at %EafIt e. Rodney
RoDNEY-tt costs you SO. Don't you know
ad @shyd al iaifs tR eo
sseT at i Ssh % pTcs Simply because 0G Of It's
kk8BBBEENE4AayYSG5;tiilRgsl k8BEEE @YG!Giagssly.
RHAdwY ry 9 used cents sSGs
%RoiesSie %Reii al hat rsptssents is 900 CAKES
fAEEHNY fEAKEYfs ana s'5fys df e other guys didn't
believe that Iron ships would l nost a. or fhst at
you could talk to Frisco on Wire or send
Pardon me- sir, but you want to get on %
0RFto5pf5NSEY-Every time the American To-
G 5 Pgss 9Yes o 70 b6em sh
| And think what other firms spend. I've gone
MARYEYes, Rodney. let's show him our
5 sss Ds en- be sbsSatsy gPss
last iiaS " YEAR Ga1 Eastman @ KOda S4OO Oo0 Postum
| COnee. alEusU AfEo8 NOiiaLas stOosooof
Phillip Morris Ctgarettes, 500, 900
| AIARY-Uneeda Biscuit, $780, ,OOO
| MARTIN-Thats enough.
RoDNEYm5oI've only Just begun. Grape
MlRYSCoigate's Dental Cream. $3.50 600.
| PEALE-CampbeHs Soups, Slsb 600.
| AIARY-kellogg Toasted Cornhakes, $500
ORRoDNEY-ouaksr Oats sss7 900. and these
are only a few You can't see how II pays,
5ut yosI % know that it must pay or they
MHRYEDoes that mean anything to your
/ RODNEY-Tnlnk what advertising Is accom-
Y plishing-u sells automobiles, vacuum clean
I ers talking machines, rubber heels, kodaks.
/ washing machines, foods, clothes. shoes.
| paints houses. plumbing, electric irons. are
| less cookers. mostly to a lot OF people who j
never even hear OF 'em II it weren't for ad-
'sisEHiA sPisEHiALE@But nowadays It isn't only people
who have stoves to sell or toothbrushes that
| are spending money on publicity. Banks are
! advertislng Tor money, narions for immigrants,
! eitICs tor citizens colleges for Students aud
| Churches for CONGRESS tlQna and set you SIT
] there saying II dQe9ut pay 90 advertise.
| MARY-Just S7i6 oo9 GOO was spent last
/ year IN magazines. naRsraplrs- bilibogTds AMI
! sleetrii signs alone ~ say rethins OF a thou
iRSobNEY&BrlngIns education ana comfort
! and fun ard luxury 20 lae people ~ the United
/ Eiatea-lt'a romance fllner, the romance OF
printing presses, Of stee r1iia oi the wireless.
I q trains and compe titions the romance of
/ modern business. and ts AZ built On adssr-