Abilene weekly reflector. [volume] (Abilene, Kan.) 1888-1935, 1916-02-10
SYNOPSIS

Old Cyrus Martin, the head Of the Amer
ican soap trust, makes bet of $4,000 with
q friend, John Clark rival soapmaker,
that his (Martin's) son Rodney would be
making more money at the end Of year
than Clark's son Ellery.
Martin takes his pretty secretary. Mary
0rayson, into his confidence and enlists
her co operation. Rodney has been
upendthrift, and the father wants to make
him reform and go to work
Mary meets Rodney. and the son pro-
poses marriage to her. Rodney tells his
father about his proposal. and the old man
pretends great anger He tells Mary he
will disinherit Rodney.
Rodney defies his father, and Mary II
Aeeply touched at the lads genuine aHec-
tion for her Mary makes a financial par
gain with Martin to encourage the son 10
90 to work.
ambrose Peale, press agent. meets Rod
uey and agrees to go into business win
the lad on a salary basis. Rooney mas
resolved to go into the soap industry ana
buck the trust.
Rodney, Peale and Mary go into the
soap trade together. Rodney then en-
Aeavors to borrow $4,000 as capital Tor
his newly formed company.
Tho ofBces of the '13 Soap company
~ onened. and they advertise 1t as tine
most extensive soap in the world" Peale
talks advertising continually.
The 1s Soap company finds its expenses
vary heavy. and financial rocks loom
ahead. Their chief business seems 10
have been to spend money for advertising
under PeaIe's directions
An alleged countess. who has appeared
an the scene desires to purchase the
French rights for the sale OF ID soap
and produces a draft for $4,000. which she
desires to have cashed.
The countess" is shown to be an I'M
postor and despair settles over the Ii Soap
company. The firm introduces her, how
ever to Ellery Clark. Father Martin VS.
Its the offices.
Martin. fearing rumors that the new
company would injure his business ana
might break the trust ofrers TO buy OUT
the firm for 100000 and give Rodney
Peale and Mary good positions Then ne
learns that the company is dead broke
Suddenly out of a clear sky comes al
order for $1,000 cakes of 10 Soap from the
great firm of Brown & James of Chicago
"The tide has turned" the trio now de-
clare.
The 10 Soap company having no factory
cannot deliver The trio endeavor to puS
the cakes from branch Offices of the Mar
tin trust They fail to get the necessary
number but send 5000 cakes
Mary. in despair calls on old Martin
Rodney also appears. There they bolr
learn that the father caused the sending
of the telegram from Brown & James
Naturally they are amazed and mortlhed
Peale arrives. He discourses at length
to old Martin on the value Of advertising
and explains that the money spent OF
booming 10 Soap was not wasted. Martll
is unconvinced.
At last the partial shipment of 10 Soap
which had been sent to Chicago, begin!
to SELL Brown g. James send a man K
the Martin home to announce that thu
5000 cakes were gone at 81 apiece. They
want more
Martin, astonished, is forced to reallz'
that Peale's advertising did it all. dea
is finally concluded in which for bis
sum Brown &, James take over the trade
mark and formula of 10 Soap.
Martin discovers that Mary and Rodney
have married, and he wins his bet witt
Ellery Clarks father. That 1T pays L
advertise" the old man will never agar
deny.