New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-03-12
H0U Testimonials Are
Faxed for NOStrunS
Valueless Endorsements Made from
Little or Nothing, Without
Users Consent.
Bv SAMUEL HOPKINS ADAMS.

Medical testimonials generally recognized the hmsies'
sort of evidence About cent OF them enahae
from persons ignorant understand the nature OF disease "
he processes recovery Often they paid Tor NOT n1e
,uenty they achieve posthumous publication the writer after
producing his endorsement having promptly died OF the
very disease which patent medicine has convncnsy cured
print Where the encomum is signed by Ineo,ca' p
tioncr he either ACKNOWLEDGEMENTS such as "dio
Morse NJ D. F. s. S. scientific sponsor for Aborbine IT, the
Oxvdonor Dufys Malt Whkey. and other medical buncombe
ora,C c. Percval NJ D. the hired wteup man tor lyrrei
bath and other Devices in the case OF
81 900 living physicians he is either an American OF sna s
c note or German Frenchan Austrian too tar away rom
b, country and its newspapers hang what his name
put here.
Dscreded though medicine testimonials are tor gen
era character seldom that glimpse at the internal processes
of the which them out wholesale afforded ms
kind of work usually done behind closed doors by happy
chance am enabled to give public of the private
enterprise of taking testimonial the wheels being dpayd the
very of grinding the falsehood tor publication Inc
nosum caught in the &C Tanlac.
Tanlac is supposed be marvellous and mysterious dis
covery and sort all for people who Of sorts In
its claims little fosterboher Of Sanatogen and tePon
of the old lost vitality fakes from which both Sanatogen and
seem 70 have drawn the inspiration their advertising AS mat
of fact is stuff than its more respectable brother
medicine; whereas Sanatogen cheese anac is booze
From its alcohol derives the kick which enables to
tonic testimonials the confidence OF the weak
minded upon whom it depends for its sales
Had advertising been only good enough to impress the
weak minded alone article would have been written
Unfortunately for of its lures in print sktuly set forth
its claims arrested the Of Mrs " w. rPer (ths
is not her correct name she further PUBLICITY OF
CHATTANOOGA Tenn who by weak minded In TACT
Mrs Tper all the stuff of which good paying convinc
inc unreliable testimonials made and the local anac
committed fatal that she His name is
Warren and he is stationed the Live Let Live Drug Store and
testimonial sub station of Chattanooga. 1t he who adding
his neruaons to the advertising Of Ianac induced Mrs lTper
to buy of the preparation her of slight ne
yousnes, from which she had been suffering Being business
woman Mrs per thought that she should receive discount for
quantity consented her six bottles for 50 provided
that she would testimonial for the medicine his she
agreed to do n she was benefited by anlac
Less than bottles of the marvellous discovery had been
taken by Mrs Tper when Warren appeared at the office OF
which Mr. Trpler proprietor with testimonial orm-bank all
ready for the and signature of Mrs rper who assists
her husband in his work The form caechism of ills and
aches and ailments The the OF anlac
ouested TO state whether she had suffered from appalling variety
Of symptoms sickneses and habits of which constipation indi
o..on insomnia and biousness mild examples Mrs. lper
not having the testimonial habit answered No nearly
thing All that wrong with her. she explained to Warren
and not much of that Mr. per objected to her
giving any testimonial ALL believing that the medicine was worth
less but his felt that she honor bound to give some
return for her discount her husband typed her replies his
tpewrter When all done Warren looked and rue
fully observed that nobody could make much OF testimonial out
I that Therein did himself and the anac Company less than
Justice For few days later after had been through his hands
and those of Willis the testimonial expert or the concern 1t
bos.omed forth the Chattanooga News form which caused
the Tpers surprise than qualification he article began in
his