Five Mile Beach weekly journal., 1916-01-14

should, during the year, receive one
city booklet in one of the letters from
this resort and suppose that every man,
woman aud child make it their bust
ness to say a good word about the city
in which they live to these with whom
they come in contact. There are al ways
n thousand good things TO say and pre-
dict. We all know that WILDWOOD
needs at least one big hotel equal to the
grea at macy of Atlantic City and The
Que of Cape May. 1t is no harm to say
so, but wheniwe do let's say, "but the
ones we have are rs good ss any in the
country asking the same prices and
giving the same service as ours do, and
some day we will have o and perhaps
several greater Ones" We expect to.
IL pays to advertise, and it ia suicide
not to advertise and advertise more and
more each year. We must keep up the
advertising in the cities previously re-
ceiving it but at the same time we must
branch out yearly into new and virgin
territory, but we must never lose slght
of the fact that to advertise something
we cannot produce from our stock IS
adverse advertising and a foolish lack
of business foresight.
In other words, we must prepare u
establishment for the rush of trade and
every clerk, floor walker and manager
must be in place aud ssonto" his job.
Dayton, Ohio, has established the most
nearly ideal city management yet dis
covered and many other cities OF the
United States have followed her excel
lent example. There, aside from the
city officials, a business manager has
been appointed and his sole duty is to
direct the affairs of that city upon a
businesslike basis, and he is doing 1t
with the rusult that Dayton, Ohio, is a
corporation that is paying dividends.
la Wildwood the managers are the
Commissioners and the entertainment
end of the business has, to a great ex-
tent, been turned over to the Board of
Trade which we all know is an incor-
porated body. The men of the Board
of Trade are not paid a salary to do the
work assigned them, and they do not
expect it. They work solely for the
benefit of the city without hope of re-
Enumeration, except what will result
from the general prosperity of Wild
wood. There are now about n hun
dred snd fifty m mbers on the roster.
. large percentage of this number are
seen in the city hall when the
meeting is called to order because of
various other duties and in some cases
because they reside in Philadelphia and
other cities. Because these men are
not present does not indicate that they
are incapable of doing their share of the
work assigned them. On the contrary
a number OF the most important SER
vices rendered the city this winter has
osen done by oui -of-town members who,
oy reason of their location and interest
the city, have been able to aid where
,he other members could not.
Every male inhabitant of Wildwood
should be a memner of the Board be-
cause that body exists solely for the
purpose of making his city a better and
one. It is a brotherhood of
mutual interest and benefits aud the
button should be worn with as much
pride as that of any secret Brotherhood.
When approached upon the subject
[ have met with these two arguments:
Il haven't time. to attend the meet
Suppose you have not. You
will be kept informed of every move
made by those who can attend and can
a great deal of good work at your
place of business, because you meet
and it is the people that make
Wildwood. You a hear grievances
and complaints and pass the word
along so that conditions from which
they arise may be investigated. These
and a hundred other services you can
render your city. Will you do it?
Another answer / have received is
'Oh, a few want to run things any way
let them do it. Are you sure about
that? Come down to the meeting held
every month, join the Board and you
will find hat a place awaits you upon
any committee thai you are willing &c
serve and work upon. Wildwood n, eds
workers, boosters and businesslike men
more than eve before. Why now?
Because the years that are past cannot
be recalled and only present action can