Keowee courier. [volume] (Pickens Court House, S.C.) 1849-current, 1916-06-07
TANLAC'S SUCCESS Is
DUE TO MERITS.
"Hot Air Will Put Up a Bal
loon, But 1t Won't Keep 1t
Up" Says a Noted
Advertiser.
TANLAC'S RECORD SUPREME.
should Value I}e Lacking, the Gene
i"l Public Long Ago Would
Have Lost Faith in Tunlac.

This Is an age of advertising, and
every one is familiar with the popu-
lar saying, "lt pays to ADVERTISE"
Advertising is business force. So
potent is the charm cast by It's shell
it has been known to perform mar
velous feats and to accomplish
phenomenal results.
1t cannot be truly said, however,
that every one who advertises sue
ceeds, for unless full value underlays
the article advertised the advertis-
ing would ultimately fall of it's own
weight. In this connection we must
not forget the words of the immor-
tai Lincoln. who said "You can fool
some Of the people all the time; you
can fool all Of the people some of
the time, but you cannot fool all OF
the people all Of the time" So If
there is not behind every ADVERTISE
ment dollars and cents value to
the article advertised, no amount of
| advertising will stimulate the sale on
such an article beyond certain
point. This applies to every line Of
business and the modern business
man or firm can succeed only
through honest advertising and fair
dealing.
One Of the most successful adver-
tsers in America to-day is l.. r.
Cooper, the manufactures Of the new
medicine, Tanlac. On one occasion
Mr.. Cooper said: ''EIot air will put
balloon up, but it won't keep it
there" When I offered Tanlac to
the world something over a year ago,
| did so with the firm conviction that
| was offering to the people the best
and purest product of it's kind on
! the American market to-day, and
did not hesitate to eXpend vast sums
for advertising because l knew the
more the people knew about it the
more they would buy It.
The success of the preparation was
immediate, and the people every
where were quick to recognize it's
! genuine merit and wonderful cura-
! tive powers. | have never claimed
! Tanlac to be "cure alp or that it
would perform unheard-of wonders,
but | stated facts. | stated them in
a straight forward and business-like
way and in a manner that has COM
manded confidence in the cOnSerYa-
tive claims set forth.
! Underlying these claims has
been real value, not from dollars
and cents point alone, but from
health as we'll. The phenomenal sue
cess the preparation has now achiev-
ed is familiar to every one. No mat
! ter where you go Tanlac is a house.
hold word. 1t has brought a new
romance to the modern business
world. 1t Is a story of all accept
ance and appreciation Of merit never
before obtained by a proprietary
| medicine. Conservative business
! men, to whom the actual figures Of
the production OF Tanlac have been
, presented, have secuted them until
the proof was shown.
The production Of Tanlac now
stands at the rate of almost 5,00O,-
600 bottles per year or to be more
correct 4.S00.O00. The sale Of l.
100000 bottles during the first nine
months probably exceeded any rec
ord ever before made by a proprie-
tary medicine.
! Through the Atlanta Office alone
approximately 100000 bottles nave
been sold and distributed since De-
| cember lst. and the South alone now
, requires over 100000 bottles per
| year.
lncSe enormous sales mean but
| one thing. and that is merit One
bottle is sold in u ncighborhood
through advertising, but ten more
are sold after the first bottle pro-
duccs results. People are always
willing to tell about their ailments,
but they are more than willing to
tell others OF any medicine that helps
them. It is something they cant
keen TO themselves hnroI1ca the i'm
pulse to sympathiZe with fellow-suf-
fercrs and want to help them is one
OF the strongest as well as one Of
the biggest things in human nature.
Tanlac, the master medicine, is
sold exclusively by Bells Drug Store,
Walhalla; Seneca Pharmacy, Seneca: !:
Stonecypher Drug Co.. Westminster;
w. II. Hughs, Richland.-Adv.