Evening capital news. (Boise, Idaho) 1901-1927, 1916-11-12
f|LERS TO HAVE
HANDSOME HOME
Store Room in the Empire
Building to Be Made
Music Palace.

Manager William Krull yesterday au-
thentically reported that a deal has
been contaminated by which the Boise
Eilers Music House will occupy the
beautiful store in the Empire building,
formerly leased by the Beaver River
Light & Power company, and Boise
will soon boast of the handsomest and
most complete musical merchandise
store in the entire northwest.
Not a store west of the Mississippi
river will be finer proportioned than
these superb show rooms. The ar
chitectr, Wayland & Fennell, are now
commissioned to plan the ware rooms
Display parlors and a splendid recital
hall will be features of this mammoth
concern.
Back in 1898 IIy Eilers started very
conservative store on First street, in
Portland Ore. A straightforward and
consistent policy was adopted and the
progressive concern grew in capital,
and spread out over a tremendous ter
ritory In the western states and SO a
fine business in pianos, organs, talking
machines and general musical mer-
chandise was established in town after
town until a chain of stores from sun
ny southern California to the beauti-
full Alaskan territory was established.
Then the inter-m mountain country was
invaded and now the Eilers Music
House is represented in oregon. CAL
ifornia, Washington, Alaska, Nevada
and Idaho. One will find the Eilers
sales forces, representing in their in
dividual fields, the leading makes Of
pianos, player pianos, pipe organs.
talking machines, in fact. everything
in the musical line, a gentlemanly,
courteous and energetic body of men
and women. Old staid and old fogy
piano houses have been relegated to
side tracks and the Eilers' policy of
fairly and squarely dealing with their
patrons has enabled them to build
up this wonderful chain of stores,
prices always based on reasonable
profits, while the tremendous capital
has enabled this splendid organization
to buy so closely that immense saw
ings have been made in which the buy
ers from Eilers participate.
EILERS IN BOISE.
Starting in a very small store on
Main street in Boise and gradually
expanding this foremost piano house
of the nation expanded here and &C.
cupied sales rooms at 709 Idaho street
But, even these beautiful quarters
grew too small for their operations and
the EdCar Wilson building at 822-S24
Idaho street was then occupied for the
past eight years. Extensive altera-
tons and improvements were made to
remodel this store into strictly mod
ern show rooms. Now comes the cli-
max in their move to the Empire
building, which when completed will
give this progressive concern a super
iority over all other dealers. Nearly
5000 customers in Idaho are on the
mailing list of the Boise house alone,
which speaks volumes for the popular
ity of this house. The Idaho branch
of Eilers Music House under the re-
newed management of William Krull,
year ago has been remodeled into
an efficient and polite organization.
Fifteen keen and hustling men and
women are at the service Of the pat
ronage of a large clientele, and the
complete stock of merchandise carried
by Eilers in Idaho is larger than all
of the competitors combined.
Offices and ware rooms have been
opened by this giant of the trade in
Chicago, Detroit and New York. A
feature of buying from Eilers, there
fore, is the fact that one can SO easily
exchange an instrument and have It
replaced at one or other of their
systems, a courtesy that can only be
extended by a house of this caliber.
TUNING AND REPAIR,
complete tuning and repair de-
partment will be maintained for the
benefit of the customers of this house.
supervised by Norman Very, one of
the most expert tuners and repair men
in this country and his assistants will
De thoroughly experienced men.
The small goods and sheet music
department will be up-to-date and
complete and the latest of everything
IN the line, including the wonderful
high grade line of Conn band in
struments, and the most expensive line
of imported violins will be always
found on hand.
TALKING MACHINES.
In the talking machine department
one can find bis choice of all of the
leading makes with a complete stock
of records and neat, clean line will
always be submitted to the most criti-
cal buyer.
And lastly, word in regard to the
beautiful pianos. player pianos. organs,
pipe organs, 1t may be briefly stated
that nowhere can more represen-
tative line of the leading makes of
pianos be found in the country than
under the roof of the Eilers Music
House.-Adv.
saa HRA