New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-01-04
"WHO'S THE
DESIGNER"
That's One Of the Things to Ask
When Buying a Car.

4 modern automobile can be no
stronger than its designer But II can
be decidedly inferior to its designer II
the manufacturing department does not
carry out the value he has established.
When you find car resting on the
reputation Of a noted designer you can
bank on II as worth your money. be-
cause no man with reputation 10
maintain would remain with factory
which did not live M 10 his standards
in its production
John W. Bate IS a man who ranks
high in the Society Of Automobile En-
gineers. and when he says a thing -
mechanically right his assertion carries
considerable weight and distance.
In speaking at the show YESTERDAY
about his latest creation the MltchelI
Six of Sixteen. he said:
After all the time spent on the SIX
Of Sixteen in my department there was
but one order placed in big black let
tiers in the executive offices OF the
Mitchell Lewis Motor Company.
"'This car is 20 he built as good as
II can he built. Build up the factory
production on quantity basis so thA'
the product may be marketed at the
lowest possible price, without IN any
way s,inting the car.
This is the Mitchell way always
has been the Mitchell way and always
will be the Mitchell way.
"Eot long since essayed getting IN
tousiye data on the way the SIX OF SIX
teen was being built IN our blg plant
and hit upon the idea Of getting each
workman in charge OF the seveia' ue,
partments to criticisc his mechanical
practices and 20 tear 20 pieces any
claims that the company made lot the
machine in short. 20 speak out anu
aive me his conscientious and earhest
criticisms. Speak freely II is from
men of your skill and experience mat
an engineer may profit most l SaIu'
Built 10 Last.
And every workman catechiSed did
as directed. The concensus OF OPINION
WAS that Il the material entering INTO
the structure Of the Six Of Sixteen was
what our me.allurCical laboratory pro-
uouuced II. there was no real reason
why the Mitchell SIX should not be good
for 100000 miles OF hard road WORK
40. a practice was condemned none
could furnish a better plan Tor WORK
ING out the finished car than thst wnieh
obtains i'm the Mitchell factory. ! pc
lieve | CLEANED the honest. earnest ana
Efficient inner thoughts Of our WORK
men. With them all satisfied, per-
mitted myself 20 appear a. ease
THE net result Of planning, manu-
featuring and inspection ls tha' the
Mitchell Company is out win com
petition defying car. me RECORD o!
manufacturing and selling rs PROOF mat
81 "A
that they are getting full vslue TOT
their money.
I'm 1919 the Mitchell Company pro
duced the Baby Six which achieved
such success that il was admittedly Il
real car al a popular price. There was
proof in the handling OF that mode!
enough 10 convince the most skeptical
engineer that the car was real many
Of them sold at a premium over the
cataIopued price. All over the country
ENGINEERS strove 20 attain the 100 per
cent real car But none could equs! the
Mitchell output ct its price, and upon
NV return 10 the field IN which ! had
not been rcpresented since l9l2-the
field Of the lighter and lower priced
six-cvlirder carve brought out The
Six OF Sixteen at $3.50.
81 do not believe II is possible 70 pro
duce this car with its features or sD-
solute merit 81 cheaper. In tact, II
will be necessary 10 conserve every
energy. study every economic feature
Of output and material buying, to con-
tinue 20 put out Tho Six Of Sixteen
without an advance in price.
Weight. 500 Pounds Less.
at was necessary 10 follow the trend
Of the industry 10 make a lighter, but
stronger car, and we cut of 500 pounds
I'm the weight OF the Six OF
Sixteen. % compared wits its predeces-
eor. the 1915 Light Six. making
the weight OF the Sixteen 1895 pounds.
This does not imply, by any means,
that the Six Of Sixteen is a LIT
tie Six. unless IL be. perhaps. in the