South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-11-29
AD-SELL ENJOYS
VARIED PROGRAM
Entertainment and Instruction
at Banquet Among Best of
Season.

A program OF entertainment and
instruction such as has never been
surpassed i'm the history Of success
full Ad-Sell league banquets in South
Bend was enjoyed by the largest
crowd that has attended an Ad-Sell
dinner this year. at the oliver Tues
day night. The entertainment was
furnished by the Glee club of the
University Of Notre Dame. The in
struction was furnished by the three
speakers of the evening, II. y TOlles,
vice president Of the Sheldon school
of Chicago: II. J. Kenner. secretary
the vigilance committee Of the
Associated Advertising clubs, and
Y. y. Heath, secretary of the
Republic Merchants association Of
Chicago,-the instruction was as
good as the music.
Mr.. Tolles, one Of the livest oil
the many live wires. who have ad-
dressed the Ad-Sell league in the
last two years. spoke on Keeping
Step with the Times" He pointed
out the qualities that 90 10 make
for success in the modern business
world and emphasized particularly
the alertness that will be necessary
on the part Of the business men and
organizations of the country in the
great commercial crisis that will fol-
low the present war. Mr.. Kenner
told OF the work being done by the
associated advertising clubs, par
ticularly by the National Vigilance
committee and Mr.. Heath gave a
brief talk on cooperation as exem-
plifed by the successful organiza-
ton Of the several hundred mer-
chants in the Republic building in
Chicago.
Three Great Truths.
I'VE have had pointed out three
great truths by the three wars of
which we have had experience since
becoming a nation" declared Mr..
Tolles in his talk, "the Revolution
taught us the important lesson of
independent, the Civil war the
great lesson of inter-dependence
and the present war should teach US
the greatest lesson of all, prepared
ness" The speaker then went on 10
the qualities necessary
for success in business at the pres
ent time,-the things that we must
learn 10 be prepared for the great
commercial struggle of the nations
which will follow the great world
war. These qualities, the speaker
said were the ability 70 cooperate
with others, the power of leadership,
the power TO win the confidence of
others, and a knowledge Of the
science of business. He emphasized
throughout the talk, the importance
Of the personal element in business
and illustrated his points by in
stances and graphic black board
New Spirit Coming.
Mr. KenneT said that a new spirit
was coming into the business world
in general and the advertising world
in particular. He said the motto of
business was no longer Let the
Buyer Beware, but Let the Seller
Beware" He declared that most Of
the great problems Of production
had been solved but that the great
er problems of distribution particu-
Iarly of selling were only beginning
to be tackled and he declared that
il was through wide. honest and ef-
planned advertising, that
these problems were TO be solved.
Most Of the address was devoted 10
telling Of the work being done by
the associated advertising clubs of
the world of which the Ad-Sell
league is a member. Among the
other things that have been done
by the Associated Advertising clubs.
was 70 bring closer cooperation be
tween sellers Of space and advertis-
ers through bringing them together.
to advertise advertising in a $1,000
600 campaign, 10 appoint a research
committee 10 collect facts Of value
70 advertisers and sellers, and 10
create the National Vigilance com
mittee. the purpose of which is to
cleanup advertising, make it more
honest. and prosecute fake adver-
tisers.
Plan Membership Campaign.
The banquet marked the begin
ming of a membership campaign
which is expected 10 greatly in
crease the size of the organization.
Plans for mid-month round table
discussions were announced. The
mid-mOnthly meetings viii he start
ed the first Of the year.
w X LampOrt presided at the