Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-05
ADMEN COMING HERE
BY THOUSANDS TO GET
AND GIVE NEW IDEAS
Army of Experts Will Overhaul
PhiIadelphia's Business, In
dustrial and Municipal
Systems
TO OFFER MUCH IN TURN
Poor Richards Urge Exchange That
Win Be Profitable
to All

More than 10000 advertising experts
manufacturers, merchants and bankers viii
come 20 Philadelphia for new ideas wher
che big Ad convention opens in this city on
June 25.
They VIII search through the big Indus.
trial plants, stores and other business en-
terprises of this city for brand new
wrinkles" to apply TO their own businesses
In Montana, Texas, Massachusetts, and
every other State in the Union. They are
Going to apply their business microscopes
TO everything good and up-to-date within
the city limits. They are going to over
haul our business, Industrial and municipal
systems to find out what they may appro-
priate to good advantage.
You can rest assured" said an official
Of the Poor Richard Club, "that these live
ing to subject Philadelphia to the closest
scrutiny. These men have vision and n
keen eye TO business. They never go across
the street OF duck through an alley to dodge
a new idea. In fact, they are on the friend
Hest terms with all new ideas, and they
are willing to be shown at all times. They
are going to pack all OF the good Philadel-
phia ideas in their brain satchels and take
them away They realize that good ideas
can be coined into money faster than money
Is turned out at the United States Mint.
'-rhese live chaps will proceed t make
these Philadelphia borrowed ideas pay divi-
dends after they get home. They are going
to take something away from Philadelphia,
and how can you Philadelphia merchants
and manufacturers get something in return?
MUST SWAP IDEAS.
you can do It by swapping ideas with
these brainy delegates. These men are
chock full OF ideas that you never dreamed
Of There is nothing selfish about these fel-
lows, and all you have to do is to ask ques
tions, and the ideas will flow out like water
down mill sluice. If the visitor who calls
at your plant is manufacturer in your
particular line. hypnotic him with the IA
nous brand of Philadelphia hospitality, then
put the question battery under his jaw. The
result probably will be that inside OF 10
minutes you will learn something that will
enable you to cut cross lots In your business
and save bunch Of money.
'"rhe same thing applies to the merchant.
You may meet a merchant from the breezy
West that has discovered new wrinkle in
advertising or salesmanship. Every sue
cessful business of today was once for
lorn. wailing idea in swaddling clothes"
POOR RICHARDS APPEAL.
The Poor Richard Cub today made the
following appeal to business men of Phila-
delphia:
every letter to a customer outside of
Philadelphia ought to carry your personal
invitation to him to come to the Adver-
tising Convention. Make it strong-above
ALL make it clear you want him. Do 1t
now sure, do it right along"
Hundreds of manufacturers have been
doing it for several weeks, and as a re-
suit the mails are flooded with invitations
to the big Ad convention.
Prof Water T. Taggard. of the Unlver-
sity of Pennsylvania, stated today that the
University is delighted at the opportunity
to entertain the delegates. He termed the
convention as one of the three most po-
tential boosting influences of the last half
century, naming the others as the Gem
tennIal Exposition and the Philadelphia
boost trips of the Shriners.
we will throw open the University
wider than 1t has been since It was founded
we consider It a privilege to be asked to
provide rooms for the sessions"