The Bennington evening banner. (Bennington, Vt.) 19??-1961, 1916-10-26
DUTY YOU owe
YOUR TOWN
Be Faithful and Honest With
Yourself,
OBLIGATIONS or CONSUMER

Before Sending His Money to Distant
Concerns Every Citizen Should Con-
slider the Duty He Owes His Home
Town--LoeaI Merchants Ready and
Willing to Compete.
copyrighted, 1914. by Thomas J. sulli ~
Duty is n power that rises With us
in the morning and goes to rest with
us ut night. Ii Is coeXtcnsive With the
action OF our intelligence. 1t is the
shadow which cleuves to us. 80 where
we Will
Let us do our duty. in our shop or
Kitchen. In the market. the street. the
Office. the farm. the school. the home
just as faithfully rs if we stood in the
front ranks Of some great battle and
knew that victory for mankind de-
pended upon our bravery, strength and
skill
When we do that the very humblest
Of us will DO serving in that great
army which achieves the welfare OF
the world.
A Dollar Lost.
1t should be the slogan of eve:y
rural consumer never to send away
for goods that he can just as well buy
at home. Every time yon send a dol
lar 10 mail order house that dollar.
as far ms you and your community are
concerned, is practically out of circu
lation
Your own home merchant is the one
who helps to keep up your schools,
your churches and your town. He is
the one who deserves your trade and
not some catalogue house in Chicago
or elsewhere
Goods on Unseeuret Promises.
When you have nothing 10 give In
exchange, to whom DO yor 20 for ac-
commodati0n' until some uncertain
time when you can pay?
Do you not always find your home
merchant ready and willing TO let his
goods go on promises. not guaranteed
notes. l.l erbal promises. trusting to
your honesty and good luck in meeting
the obligation later:
How many farms heye been paid for
by yoJr merchants advancing both the
goods necessary 10 leep life in the
body and eass 10 meet that dreaded
interest on the mortgage:
Under the same conditions would
the farmer trust the merchant FOR
months and months with the uGucc
of his farm, or would he ask for cash
or its equivalent upon delivery of the
goods?
Not a Robbor or Cheat.
We know thut the average consumer
does not feet that his local merchant IS
n robber or cheat but, like all La
mankind. the catalogues and prices OF
mail order houses appeal to him. and
he forwards his order and cash with
out considering the injustice he Is do
Jug himself, his merchant and his
home town
The catalogues o: the mail order
house are ilnmined with pictures to
catch the eye of the unwary They
range In complexion from a brunette
banana to II blond canary bird They
offer to sell you anything from phi
losopher's stone to Il cypress shingle
sawed out of a sunbeam
Cash Versus Credit
1t seems unbelievable but it is ncv.
ertheless Il fact. showing the entire
lack of any sense Of justice. that many
people regard their local stores as
merely institutions of accommodation
When these people have cash to spend
II goes TO the PARKWAY mail order
houses, but when times are dun. when
they are sick or ont of work or durin,;
the season when farmers are not turn
ing their produce into cash. what do
they do? Do they write to the cata-
logue house and ask for credit?
If they did do you think they would
get it? Not on your life Those con.
Germs must have cash. must have it IL
advance. must have it before you can
even see the goods you buy. The con.
sumer sends his money and then sits
down and waits until the nmiI order
house gets good ana ready ia I'LL his
order
But when home people want credit
or favors of ANY kind they hustle or
to their home merchant. very ohligiug-
ly order what they want and tell him
to charge it, expecting him TO wait at
least from one 10 sis months for his
pay.
Dealing With Neighbors.
In buying from your home merchants
YOU deal with ncighbors. Buy with
goods before yoE Pay when you get |
the goods If you SO elect Have goods
delivered free. Return goods IT not |
Build mp your home
store
Help build up your own home town
md make Of yourself a man worthy of |
your day and time Every man should |
take pride in being good American
citizen. and we believe most men do
and that most men are, or at least de. |
sire to be, but what Kind Of citizen is
HE man who supports M octopus? |
Should he NOT be placed I'm n class |