Alma record. (Alma, Mich.) 1878-1928, 1916-02-03
BIG SEASON FOR
AUTOS IN 1916
Local Dealers Very Enthus-
iastic Over Prospects of
Summer Business.
QUESTION OF GETTING CARS
New improvements Are Being
Included on 1916 Models.
Some Prices Lower.

The man with the auto fever is al
ready beginning to size up the various
models of the 1916 cars, or figuring
on repairs and tires for a big sum-
mers run with his old machine. The
auto shows in the cities are drawing
immense crowds and all over the coun-
try the prospects, point toward the
biggest year ever recorded in the his
tory of the automobile.
Many cars are being reduced in
price, others that are making no re-
duction are adding new equipment.
Considering the high cost of steel and
the advanced cost of labor, the
American made automobile is about
the lowest priced car on the market
of the world. There certainly is a car
for everybody, a car to suit the taste
of the most fastidious, car for the
speed artist, or the conservative lines
of "everyman's" car. But no matter
they are all one thing an automobile" 4"
and whether a man drives a Fliver or
a $4,000 limosine, he belongs to that
great body of pleasure seeking Amer
leans who consider motoring the ma
tional pastime.
The local dealers are contracting
for larger numbers of cars than any
previous season and fear lies in not
being able to supply the demand. Of
the seven dealers in the city, all are
very enthusiastic over the prospects
of the season.
Following is a brief outline of the
different dealers and what they are
are offering to the motor loving public
this season.
C. M. Johnson, garage on West
Superior street, continues to handle
the Overland and the popular Ford.
Mr.. Johnson states he has prospects
for $50 sales this season, on the COM
bined cars. The Overland has re-
duced the price of their 83 B model
car from $3.50 to $685., and are includ-
ing an improvement in the motor.
The Ford will still continue TO sell for
S440 and the roadster for $500 An
equipment this year. On January rs
the Ford company at Detroit counted
up 127,4S5 orders for cars for i'm
mediate delivery. The factory is rum
ming full blast turning out over 1000
cars day. Mr.. Johnson, has five
Ford supply stations in Gratiot coun-
ty. and carries the Federal and Good
rich tires.
NJ. L. Perigo of the Studebaker
garage reports the prospects of a 400
cars sales this season. Mr.. Perigo has
sold 25 cars during the winter, and SO
in all last year. The price of the
Studebaker Six remains the same
S1O5O. The Studebaker Four that sold
last year for $685. has been reduced
to $S45. Both cars are now equipped
with the divided front seat and the
Stewart Vacuum system of gasoline
feed
The Studebaker garage is also
equipped to handle all kinds of auto
mobile repairing and carry the Good
rich and Falcon tires Three local cars
sold by Mr. Perrigo left last August
and made the trip over the mountains
TO the coast and returned the middle
of November. Mr.. Perigo now oper-
ates six service stations in this
county. He states the Studebaker fac
tories at Detroit are running full blast
with an output of over 400 cars a
day.
A. c. Wyant who operates the Rec
and Saxon garage on East Superior
street has closed contracts for so cars
and states his opinion the same as the
other dealers that it will be nothing
but a shortage of cars this season
The Saxon car will still be sold at the
same price, but numerous improve
ments have been added among which
are self starter added among which
better workmanship throuhout The
REQ people have made a substantial
reduction in price Of their cars. Thei
four cylinder car that has been re-
failing for Sl050 will now be sold foi
$875 and the six cylinder previousl!
selling for S1385 will be reduced tC
$3.50. The Saxon remains at S785
Mr. Wyant handles the Fisk anC
Kokomc tires.
Frank +. Smith the Maxwell man
has a brilliant outlook for big ruI
on the Maxwell this season. Mr.. Smitl
is confident Of an output Of at leas
n cars. lie also states the Maxwell
people are increasing their factorl
capacity to 10000 cars for the sea
son. with an average output Of 3O'
cars every working day. Their fac
tories are an running night and dal
and impossible TO get enough help
The Maxwell 1916 car will sell at th'
same old price S655. They, however
are equipping all the 1916 cars will
an oil run aluminium clutch, face line'
with multibestos. The clutch will out
wear any other and does away will
all grating, gerking or grabbing
The Maxwell recently won the world
record on an endurance run, going %,
900 miles, or 500 miles a day for 4.
consecutive days without motor stop
Mr.. Smith will again handle th'
Continued on Page Four.)