The Kansas City sun. (Kansas City, Mo.) 1908-1924, 1916-11-18

perative, because by having the citizen who loves
his country finance the campaign we are keeping
the government absolutely uninfuenced by per-
sons who have Interior motives. Through YOU
and the other party leaders 1 plan to make a
personal solicitation of everyone who can afford
to give and who feels an enthusiastic interest
in the reelection of President Wilson. This is a
campaign for the people and it must be paid for
by the people.
every patriotic and loyal person ought to
give to the point where it really means some
thing of a sacrifice to him. To one this might
mean a thousand dollars or more; to another, it
might mean $500 or $50 or a dollar. This is the
spirit of giving which I hope you will inspire. I
want to know the names and amount each gives
and will keep a permanent card index record of
this. I will classify cities by population and
make a comparative record of the amount given
by each. l feel certain you will see to it that
your city is well up in this roll of honor"
But the real details of Mr.. Marsh's every-mem-
her-canvasS scheme were explained in still an
other communication from national headquarters,
printed on pink paper. 1t was entitled How to
Do It" and is in Mr.. Marsh's best style. Here is
what 1t said:
Success depends upon team work and upon
getting into the game right away. To this end
you and each of the other members of your COM
mittee are urged to adopt the following plan and
stick closely to IT.:
81. On the day you receive this letter make a
list of every person you know, he he Democrat,
Republican, Progressive or Independent-every
forward-loOking man and woman whom you know
or believe to be interested in the reelection of
Woodrow Wilson-and set opposite his name the
amount you believe he can afford to give.
so. Have your committee meet at once, COM
pare notes, and together prepare a complete list
of every possible contributor with the amount
your committee estimates he should give.
"3. Transmit Immediately to me personally a
conservative estimate of the amount your COM
mittee believes We may count upon receiving
through your efforts. We need this estimate at
once; please see that it is mailed within three
days after you receive this letter.
II. Divide your committee into teams of two
and three to canvass personally and collect this
money. You can work more effectively in pairs
than singly, for 1t is harder for n fellow TO say
No to a committee of his neighbors than to one
person.
20. Apportion your list of prospective contrib.
utors among your subcommittee and make 1t the
business of your committee 10 call upon each
one of these prospects in person. Do not let this
be hit-or-miss work, but do 1t Systematically, and
do 1t without delay"
As fast as these committees got any money they
sent 1t directly to Treasurer Marsh. No matter
how small his contribution each contributor re.
ceived an engraved receipt and his name went on
Mr.. Marsh's card index, as a result of which
honor he will probably get another appeal -four
years from now.
Shorty before election, Mr.. Marsh invited some
of his doubling friends into his office TO see what
these committees were doing. Piled high on his
desk was the days mail from these finance com.
mittees. Each letter inclosed either a check OF
had pinned to it real money.
Some chairmen could hardly write legibly. bu!
attached to each letter there was the list In each
case of the people who had contributed the
amounts, running from 25 cents to $500. In one
days mail the checks and cash contributions, Mr.
Marsh said, amounted to more than $4,000. In
fact, the average days receipts during part OF
October were about $4,000.