The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-06-18

upon thousands OF these associations
going the results will be enormous.
There are two classes OF loans for
the small investor. ont Is the los. Sd.
war savings certificate. bought through
the post office by the purchase OF stamps.
The other form Is in exc.iequer bonds.
issued in denominations OF IS. $40 and
$50, These prove attractive 10 the wal
savings associations. No individual with
An Income Of more than 1900 a year
Nl.500) may invest In these. for they
are free of the heavy income tax and II
purchasable by the rich would be bought
In huge quantities. with n resulting loss
10 the national income. The authorities
are well pleased by the results which
have already been obtained and are
enthusiastic about the future. During
the last week In April. for instance.
which was a holiday week. when the
poorer people were supposed to be spend
Ing their money and when the pos:
offices were closed a part OF the time.
war certificates 10 an equivalent OF
about s650.o00 were soil, and during
the same week e%xchequer bonds were
sold, $4,000 OF them In all. to the ex-
tent Of $3.500,000 Through the opera
ton Of this scheme the school children
Of one London district. guided by the
school authorities. saved and invested
&7.50u In a few weeks.
II IL the 'rs, time that the small
investor has had an opportunity OF
getting as good rates Of interest AZ the
big fellows and even better terms. APP
parently he is taking advantage of the
situation. England Is not going to
finance the war by the operation Of this
scheme, bu, the money return will be
of great help. II will relieve taxation
and II will make 1t less necessary to &c
abroad for money.
Still another benefit coming from peo-
pie saving their money instead OF spend
ing II Is. az Is being pointed out to the
workers Of the nation. the fact that the
more they spend the more people must
be employed to make the stun they buy.
=. reduction in purchases consequently
means releasing men for the army.
II likewise means less importation OF
products, which makes more shipping
available for things that are really
needed. The people Of the nation are
not now being asked TO undergo hard
ships or to refrain from buying food and
other necessaries Of life that are needed.
On the contrary they are being told to
purchase everything they need in order
to keep up a high standard OF health
and efficiency. but 20 go no further,
Part of the campaign Of economy II to
teach what this standard of efficiency
Il. 10 impress upon the people what
they need n what they can do with
out.
While the Governmcnt 2 now after
the small investor. heed Is being paid
to the rich. II will not do to let the
workingman believe that he II being
asked to invest IN war lonna while the
rich ride about In motor cars. That Ia
one reason why the country IL blasing
with the sign. Don't Use a Motor Car
for Pleasure" The sign Is well meant
and carries a needed messag &c. but one
Of the greatest reason for It's existence is
to show the working people whose o
is being called for that the necessity Of
Is being urged upon rich and
poor alike. with no favorites.
shopkeepers ProtesNng.
"Of course Il Ia difficult to ascertain
that a has failed to buy a dress
because she read one Of our signs adj
yising her not to-" said one Of the off,
ciaIs, "but there are ways Of telling
that results are being obtained. For one
thing, the money We are getting Is proof
that our schemes arc successfui. Al for
that particular fenture--the Don't dress
extravaSantly' one-there In pretty good
proof that people are taking up the
idea by the angry protests we get from
s~hopkeepera They are tho mes who
ought 70 know. and they are greatly
i~rritatsd."
The posters are Interesting. Some Of
than are enormous. . hundred feet long
and letters six test high.
Eyerywhsrs 10 the sign ITO Dress FIX
trayaas ntly 10 Worse Than Bad Form
II 10 unpAtPiotic," This In augmented
by q smaller poster which says:
had FORM IN DRESS.
The National Organisms Committee
for war savings appeals against ex-
trsvsgAnce N wonen'd dress.
Mary Wesasn have aiessdy recoc-
:. re: ~ slesssssss ~ s,,s sSss' Crisis IT,