Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1916-04-11
ADVERTISING is
IMPORTANT, THE
LUMBERMEN HEAR
SPEAKER BEFORE CONVENTION
TELLS DEALERS PUBLICITY FOR
LUMBER GREATLY NEEDED
DECLARES LUMBER INDUSTRY Is
SOMETIMES CALLED RIGHTFULLY
"SLUMBER INDUSTRY"

DALLAS. Texas. April Ill rglng-that
the retail and wholesale lumber dealers ~
Texas should plan their work ~ they
would any other business enterprise. !. III.
Dionne Of Houston. secretary of the l.um-
hcrmcn'> Association oi Texas. declared
todgv IN hi annual report before the cun-
vcntion that general newspaper advcrtI~-
ing was one Of the important things to
bring tho lumber industry ON a more sub
eiantial basis. both retail and Wholesale.
lie @,3tcl:,re,i-tha' often times the lumber
industry wa~ righttullv called ihc "~lumhr
industry"
The thirteenth annual convcntluu ot the
Lumhcrmen'~ Association ~ Texas opened
here today 10 continue t. April l3. with
approximately 1000 hmhcrmcn ot the
state attending. Discussion oi the lumber
business. community development. retail
and export trade and forestry matters IN
general viii receive their share ~ attcn-
iion on the program. These subjects will
be- handled by -oIne ot the most prominent
mmbcrmcn oi Texas.
Mr. Dlonne SAID ~ part
"rhe old time lumber dealer had only
two a~~ct-a stock ~ building material.
and knowlcde" regarding that stock. To
the successful retail lmhcrman nf the iu-
turc these two assets will be considered
of nothing more than secondary valuc.
"Among the III important assets h.
should first consider hi~ advertising. DO
YOU ran card IN Your local paper now
and then calling attention "a the fact that
vou are headquarters tor building mate
rial, and that when IN the market lct w.
figure with youl' II 80, change Your ~y~-
TEN. That y not advertising. u i throw
Ing your money away. Advertising means
the u~c of brains. energy and money.
advertise something specific and put "
price on a. Keep on advertising Don't
he surprised II the local newspaper man
had nerve enough 10 charge YOU for the
space. Pay tn blll and keep on adverii~-
ing You will find that N the end Won have
made gooyI investment, and that the rc-
turns are manifold and real"
Entertainment ~ great variety ha- been
provided for the delegates The climax
will come on Thursday night with = full
ilcdgpd concatenatIon ~ the IIoo- Hoo
a lumbcrmcn', iratcuIty Dallas lumber
men have arranged n program ~ cditica
ton OF Dalla, industries for the visiting
luinbcrmcn. which will include irip- of im-
spcction r. the variou~ lumber and kindred
plants " Dall3- and vicinity.
.tmung .hr more prominent speakers wv
the program tor the three dav-' session
are President n W. Gnfith- ~ Dallas /.
Secretary !. Il. Dionnc. Houston; Charlie
II. FIato Jr.. King vile: J. II. Foster state
forester. College Station. r. T. Long.
Kansas City. Julius scidci and r. D Ten
nant, St. Louis, and ". H. Brook. Pine
Bluff, Ark
The election Of officers, selection OF the
1917 convention place aud unfinished bu-l-
ness viii b. taken ~ ~ the closing session
Thursday morning.. a trip to y cement
tplant on a special train several miles east
Of Dallas. where the delegates will b. the
guests of the cement company. ha~ been
arranged for Thursday afternoon.