Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1916-05-13
Woman's Part in Making
OF. a Weekly Newspaper

books. the subscription list, write
most of the letters, either from die
tation or on my own initiative, as may
seem advisable; see that all bills<are
paid promptly in order to get the dis
counts take care of accounts from
the standpoint Of seeing that collec-
tons are made promptly each month,
or having bills made out ready for
presentation at delivery, in case Gus
toners do not have ledger account
or are likely to have a burning de-
sire to always be indebted to the
office for favors shown and for work
done. While on this subject. will
say that included in this class is the
advertising CRATER who comes into
the city's gates with possibly 10
cents as capital, gets sheet of pa
per or cardboard. and sells a little
square on it for ten times more than
its weight would be worth in gold,
makes the merchant or business man
believe he has bought some real ad-
vertising. collects his money before
the work is done and very likely
leaves town with the expensive little
patch Of advertising uncirculated. and
lying in the print shop unpaid for
The merchants get nothing wouldn't
get anything if the goods were really
delivered as promised; you ret moth
ing unless the boss takes a day off
and stays after the collection with a
stuffed club. This bane of the news
poper and job offices glibly says that
If you don't want nice, big job of
printing that your competitor is will
ing to take it for less money, and
most offices find they have fallen into
a trap again, despite their resolutions
to never do so any more. All should
combine to stamp out this evil.
"One Of the matters that I person.
ally look after to a considerable ex-
tent is that of country correspond
ence. keep them supplied with sta
tonery, stamps. etc. writing them
encouraging letters and seeing that
they send in items regularly and on
time. l consider the matter of good
items sent in by the country editors
one of the most important in the sue
cess or good county seat newspa-
per, or any newspaper for that mat
ter.
1T seems that one important part
of newspaper making that Is over
looked is getting the money 1t Is
a most vital necessity to get busi-
ness and keep getting it and keep
1t when you do get it. by furnishing
good service and printing an inter-
esting newspaper, clean and readable
but II Is also very important to charge
and get the money when the busi-
ness does come. This is one of the
great leaks of many business, big
or little. 1t is we'll known that lax
business methods will sink any bus
mess, no matter how great IL may be.
sooner or later. I believe 1t would
not be conceit to say that /. as book
keeper and assistant in the detail
work. have been enabled to stop all
leaks caused by the noncharging of
accounts and most Of the leaks caused
by neglect in keeping accounts and
looking after collections properly. 1,
keep q list Of all accounts in the ad-
vertising and job departments, and
II payment is delayed. see that the
collector takes the matter up without
delay. Also in regard to the sub
scription list, l 60 over the list each
month. note those that are delinouent
and send notices out accordingly. IL
a response is not received within a
reasonable time a second notice is
sent and IL the money is not forth |
the name Is dropped from
the list, We collecs subscriptions in |
advance. at least 30 per cent bcing |
paid ahead. strange as It may seem
10 come. We find that most OF the !
subscribers like II better. and YOU
may be sure that the bookkecper
docs. II 10 also nice to have some
zeal Snhscriptiou- uaonnu -nanS ~