Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-05-11
E)R RICHARDS
lCE $4,000 OF
INVENTION FUND
...ooO Goal of Collectors to
''s',t ss'stertain Worlds Ad-
yertising Clubs
ADVERTISE CITY
personal Canvass Among
y ss.insss Men Brings in $780,
p,s ,ooo--Public Should Aid
! RICHARD A. FOLEY

BV hlOiAfA t..
ne aid Of some of their asso'
we uit list Of nonactive members com
Filss ssgsrai hundred Of Philadelphias
is ss,ssh-Athe Poor Richard Cluo
) have collected $SO,OVV thus 'lar
sssndIing of the great conyenion OF
~ m,s.soelated Advertising Cluos Oh tne
= "A which comes TO Pn''aue'p'''" Juno
Y ..s been the, work of individual
: ins s..s most Of them very BUSY men,
hsaas OF business or holdlnR Nltal
f'aa n' IN modern manufacturing or mer-
.sI. establishments
..rpestly have these men set apou.
g espua,sisdephia's good name an added
hfN NJ Il seems as though the city
fs'ie,,,sat,ou fs'ie would be moved to ma
ssnlnlss av 10 give II that $4,000 which
kFs ss,ls,,or VIZ Connelly's opinion put into
fFy sO .s,inse. AS matter OF fact thls
Hips Isa is not to 30 for entertainment
llsvV. BUSINESS Investment inc ll mem-
n the Poor Richard Ciup 'oenur
E,s., petulantly at having thelr appIo
neu, nl,l.n lined up in Conneilys conoeihna, ma
~ along with q fund 20 en'ea r,a.,siat @
ss Srethren Of the AFRICAN Ne'''o"''
Episcopal Church
CITY SHOULD HELP
,,.rtiaing manager of one OF
lhs,.tnh,a.s Ivy great department stores IN
nlIsus'ip,th nlN y. the folks at City Hall said:
Flilins F ,hese 5000 or 10000 great pub
,.adsrs manufacturers, merchants
HiiIy lss. ,no.s men of wide interest come
~ gu' ~ I,,ne we don't want them to STUB
..ss hHe y. On Broad street at night. We
p't 'Dss ,,.sr, - 10 see the light. and that's
~. W. .r', need the s25,oO0 for more than
lythlns else. r,..,,.
IN, z pl themselves "see the light and
~. Il ptlrchase for S75,Oe0 an aoVertis-
my s.,,y which even conservative ad-
80 - r,sn say will be worth to Phil
Nnsns N.Asss mt less than half a million dol
Psp' W., can't concentrate the powerful
.s.hl,ght of publicity on a community
.s,s sIxe for a whole week and then
w /, In the columns of newspapers
49, ,he United States and in the pro-
y ~. N vital business departments in
Il. Nv sonventlon, without getting some re-
~, mat isn't the only thing that makes
Il, convention great thing for Phiia-
s.lnhla. The Industrial and advertising
S.s.ant which viii take place on the
Monday night Of the convention Will prob
9hly be as important as the great Bicen-
,Snal parade was, and in addition, VIII
AVA ne novelty Of being the only night
narsant OF Importance ever produced IN
AZ cItv Besides, II will feature the Pro-
80 Of Advertislng-and every one
trovs that. nowadays, advertising is the
king of Indoor Sports In other words.
,v,ry schoolboy and every young miss, to
~ uoshlng of the fathers and mothers,
know Smething about advertising. It is
ons of lie common topics of conversation.
4hs public generally recognizes that ad-
ssftsing plays very Important part in
sIridally lives It has really Standard
nd American living. But that is another
Aur
How are merchants and manufactur-
~ IN Philadelphia viewing this oppor-
haty? fs
Hsll the United Gas Improvement
eanpany gave $1,000 toward the fund.
Ezd not because illumination Is to be one
q the big things of the convention.
The Philadelphia Electric Company,
1at to be outdone. gave $1,000.
The John B. Stetson Company made a
1hefal contribution, as did the president
= the company. j. H. Cummings.
Ab, Kirschbaum contributed, and the
Pslree School sent check for 800 to
zHslp standardize business methods"
Ths Electric Storage Battery Company.
sas|des giving special prices on batteries
e The floats. has contributed $3.50.
The H X. Mulford Company, one of the
zfsasest plants of its kind In the world,
70 siOO and also made provisions for
Y distribution OF 5000 boxes with lib
4a samples of their products.
LOUIS J. Kolb, who believes advertising
me stan OF business. has given $500.
iIaclically every advertising agent In |
znladelphia has contributed a very lib |
~ sum, and the newspapers have given,
zssfal Of them, $1,000, and others are
eHiain TO support the movement in a
sRaewhat similar degree.
lony Geuting went around with his |
sssDook and pencil to all theAshoe trade |
sn9 sold them what they ouglR to do. ard |
#ls uay at luncheon at theNPoor Richard |
tlse he reported 5000 contributed.
~ check for 800, with the obserya- |
aaa mat he too. was looking for bar
~ and II the pageant land the Fair |
...elt fark entertainment and other fea- |
80 we're going to bring 100000 visitors |
~ nearby to Philadelphia. he thought |
s'zas-nla OF cent per person was a |
zssy good buy" for IL is a foregone |
s that nearly 100, 600 visitors will
Z .s.. a'uscted besides the delegates, mostly, !
: safse' rom nearby localities
IOuNG BUSINESS MEN ACTIVE.
! : would take tremendous amount of |
n. y stage the pageant and the Fair |
|.zisss.a alk river display and the other |
- were 1t not for the fact that |
szsess or more of the most active /
~ - business men of Philadelphia have |
pa,unE their shoulders to the wheel |
= ae last several months.
=. - = 7. z, Staples, OF the Bell Tele- |
-. Nempany, who has been giving |
q - peai or his work to the conven-
!. - = stewart, chairman of the Conyen-
- oonLnittee, has been working over |
e =. On management.
z2an Z. Sims, Of the PhiladelphIa Trust