The Lynden tribune. [volume] (Lynden, Wash.) 1908-current, 1916-03-09
CHAPTER XVI.
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DEALE took up the refrain next
and talked to Mr.. Martin about
advertising.
But nowadays 1t isn't only
people who have stoves to sell or tooth
brushes that are spending money on
publicity" he began. Banks are ad-
vertising for money, nations for immi-
grants. colleges for students. cities for
citizens and churches for congrega.
! tons, and you sit there thinking II
doesn't pay to advertise"
"Six hundred and sixteen million dol
lars were spent last year in magazines
and newspapers. billboards and cleo
tric signs" recited Mary.
Bringing education and comfort and
fun and luxury to the people Of the
United States" said Rodney. "lt's TO
nance, father. the romance Of printing
presses. Of steel rails, Of the wireless.
Of trains and competition. the romance
Of modern business, and it's all built
on advertising. Why. advertising Ii
the biggest thing in this country. and
It's only just begun"
WELL" said Mr.. Martin, when you
boys get through talking and you're
dat broke and down and out come
around and see me. I'll show you an
old business that has q lot Of money.
that isn't radical and that manages to
keep going without wasting fortune
In fool advertising"
Then you won't let ~ get any
soapT asked Rodney.
Risk my business reputation on q
silly scheme like dollar soapf ] should
say not You may be crazy. but I'm
not"
"Yes, you are.~ said Mary. beginning
to lose her temper.
"Oh, come on" said Peale impa-
tiently. whats the use Of talking to
man whose brain IL deafr'
The old soap king only laughed.
scornful chuckles the three dejectedly
walked out Poor Mary's mission had
failed. In the street outside she could
not help pouting a little, especially for
Rodney's benefit, and she scolded
Peale outright She was sure she
could have managed the old gentleman
II she had been allowed to do 1t In her
told both the boys SO fatly. What was
the use Of spouting all those statisticsf
What they wanted was 5000 cakes
Of soap. not 5000 words Of advertising
talk What impression had they made
on the soap kingi Not the slightest
"Now. don't you be too sure" inter-
rupted Ambrose. "Just let It sink In
and rankle q bit and well see"
"Nonsensev' said Mary GROSSLY.
Poor Ambrosei He wouldn't have
admitted 1t to anybody In the world,
but for once In his life he was down
cast and discouraged. His unfaillng
good nature was cloaked and yelled a
little and no mistake. He was blue.
What was worse bis blues lasted. Oh
and on. this time for almost two weeks
As the criminal returns to the scene
Of his crime so Ambrose's spirit was
drawn back to his old haunts Of the
show world again
"Hello, Mr.. Pe-e-elew
He turned to see the countess" They
were In front Of the City Square hotel,
and she was headed for the revolving
doors on Forty second street Peale
gravitated at once to her side and
jumped into the whirling compartment
behind her.
"Well. CUTIE" he said As they drop
ped down together on a lounge in the
crowded corridor. what are you up
tor
you're u grand little guy" said the
countess agreeably; II like you"
But all the time her eyes roved about
the place a. II she were looking for
another man.
How are you getting along nowr'
she went OIL. AS far as I'm concerned
trim everybody you can You're there.
Ambrose. you're there"
But we're on the level" Peale a.
sured her
$50 am L." said the countess
IF you we're I'd give you q job"
laughed Peale
me work on q jobr' cried the count
esA There's NO excitement In that
Why. now every time ! meet q cop !
get a thrill"
II know-l know: the dull life b
dull" Peale agreed II wonder II ]
ought tn marry you and reform your
.No, Ambrose" said the COUNTIES
quite sincerely; II wouldn't do such q