The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1916-02-10
Use Local Newspapers to Tell
What You Have, PreSi-
dent Ludlow Urges.

PITTSBURG, Feb. 1O.-Fiye hun
bred delegates from Pennsylvania,
New York, New Jersey, Delaware,
and Maryland assembled in the Fort
Pitt hotel for the opening session Of
the Pennsylvania and Atlantic Sea-
board Hardware Mems Association,
which will continue until = Friday.
The Rev. ]. Shane Nichols, pastor Of
the Sixth Presbyterian church, Of
fered the invocation, after which
Councilman Garland, former presi-
dent of the association, delivered an
address Of welcome. He explained
the part this city plays in the hard
ware business, and extended an invi-
tation to the delegates to visit local
hardware plants. Among those at
the convention are Edward N. Hur-
ley, vice chairman Of the Federal
Trade Commission, Washington, D.
c.; b. X. Owens, Susquehanna. Pa;
]. NJ. Kohlmeler, New York City;
Ernest Johannesen, Baltimore, Md;
w. P. Lewis, Huntingdon, Pa; II. NJ,
Kirk. New Castle. Pal William +.
Littell, Newark, N. j.; Henry c.
saowden, Jr.. Media. Pa; F. A.
Mitchell. Philadelphia, Pa; and
George B. Sprowls, Claysville, Pa.
Advertising Urged.
President Ludlow. In his annual
address, said:
Advertise! The local field Is
yours. All you need to do is to avail
yourself Of the opportunity offered.
An advertisement In your local news
papers will carry your message into
hundreds of homes. Let the people
in 'the community know what you
have for sale. This can only be done
by advertising You do not count
for much unless peonle know about
YOU. ADVERTISE! The tree that falls
in the middle OF the forest makes no
noise
Advertising is today the might
est factor in the business world and
Is Just as essential to the retail hard
ware merchant rs the building in
which he does business. 1iby adver-
Using you can get every man. wom-
an and child in your vicinity to think
of your name when hardware is
mentioned your success is assured
and you need not worry much about
mail order concerns and other cons
petltors."
Edward ]. Hurley. vice chairman
of the Federal Trade Commission,
said:
you have chosen a city for your
convention which has been doing
things. Yes, and a city that has been
doing big things. 1t is said that en-
vlronmont has a great deal to do with
life. l hope you will get influenced
BY the environment Of the great
busting business of this great city,
Quality First Requisite.
He told the convention that quail.
ty and service Is what must be given
to the customer. Price is forgotten
long after quality lives, The Fed
eral Trade Commission, he said, Is
going to make a survey Of the indus
tries with view to helping them tc
prosper. The weak Industries, he
stated. will be given attention
through the investigation.
Community Building" was th'
subject OF an address delivered b,
BENJAMIN Vardaman. Of Des Molnes
!, la. He said that the method uset
in selling goods was big factor il
the success of every business, AMI
urged that scientific methods be ap
piled to the hardware business as t
other lines.
} The following men were appointed
) on various committees: Resolutions
Daniel Reinhart, Waynesburg, Pa.
w. L. Rockwell, Of Orange. N. j..
w. F. Powell, Of Clarified, Pa
8 Nominations. B. A. Magginni. o
! Braddock; ]. w. Jones. Of Pittsburg
t Harry A. Jacobs. of Hollidaysburg
! Pa: T. B. Skillman, Of Plainfield. N
j.: H. W. Shelter. Of Red Lion. Pa
Press, Louis Heckler, George H
Klaus and W. McQulston.
! The members visited the hardwar,