The Detroit times., 1916-05-06
EXPERTS LIKE
The BORT MOTOR
G. w. Franklin Says Car Wins
Favor of "Men Who
Know"

Tnat the light bort touring car,
because of the unusual power plant
under its hood. designed by Eltenne
Planche. French engineer, who was
responsible for the speed and en-
durancs of the original Puget
motors. Is attaining a place high In
the estimation OF experts has been
so definitely established by the Flint
factory that George w. Franklin, De-
troit and eastern Michigan distrib-
utor. has been advised that he will
be well within the boundaries of
truth IL he mas his statesmen and
literature refer 10 the car as ''the
choice OF experts"
J. d. Mansfield. general sales mali
ager for the bort company. Flint,
has advised Mr.. Franklin that the
company can substantiate for him
any statements he makes to that
effect. and that anyone who seeks
concrete evidence can have II In
plenty.
1T Is fact that one OF the incest
compliments the bort has been
paid" Mr.. Franklin asserted, lis the
favor which this sturdy, lightweight
touring car has found among tech.
nical men. Engineers, manufactur-
ers OF machinery and others engag.
ed In businesses where mechanics
the list OF bort owners.
"Men who know mechanics know
what they are doing when they buy
an automobile. That 80 many OF
them should select the bort when
there are so many other cars at or
near It's price speaks volumes for
the Flint product.
However, the bort is not made
To sell only TO the original buyer.
A reading OF the bort catalogue will
reveal that TO anyone The bort Is
not q mass OF generalitios. The
bort Is specific In every detail. The
bort catalogue and all other bort
literature are exactly like the car
itself-nothing hidden in meaning
less terms.
THE bort Is not such favorite in
Detroit because we say II rides beau
tifully and will give its owner a de
lightful summer. Experienced motor
car users are not deceived by such
statements. Ny records will show
that Doris are sold TO men and wo-
men who have owned cars before.
and that Is the genuine test. IL Is
no particular accomplishment TO sell
man his first car II Is an accom-.
pishment-for the car--when an ex-
perience man repeats OIL the same
make or when a man who has own.
ed another car buys a bort That
means something. Those facts are
something for prospective buyers to
weigh carefully, too.
las a Dort distributor. with all the
efforts Of my organization cen,ered
on the one car and on service 10
bort owners, can say that in these
statements | reflect only til, attitude
toward the buying public that J. ID.
bort has constantly maintained for
30 years Mr.. bort Is not n new
conner I'm the field. He has been a
manufacturer for third OF cen.
tury and his product today is unit
Of painstaking thoroughness and
honest value for the money asked.
Il feel that IL every prospective
motor car buyer In Detroit had OPP
portunity TO personally know Mr..
bort az know him ne would read
lily be convinced of the genuine
ideals the man adheres TO. These
ideals are given expression In the
bort car. and they always will be
given expression as long. at least, as
Mr.. bort In the head OF the company
That fact is the foundation OF two
things II is the reason ! am an
exclusive bort distributor and II is
the reason mon who know are buy.
Ing Doris. The car is the choice
~ avnarto }"