Saturday news. (Watertown, S.D.) 19??-19??, 1916-08-17

SidS eohIpfiS MlSIb W NNed ~ hofe lit - 1hpoIIHS HSh
would gait squandering their wages in drink!
Yes, ii we compel INSURANCE against something, letu 5 insure
against loss through drink!
CONCERNING SUBSCRIPTION ACCOUNTS.
If the merchant, through mistake, delivers goods TO 4 party's
house and that party uses the goods, the merchant, if able to prove
the delivery and the use. is able to collect the worth of the goods.
Some people have an idea that If John Doe, merchant. should
aeliver goods to Richard Roe, which the latter had net ordered Mr.
De-. could get no pay for the same, even though Nh. Roe may have
This is an erroneous impression. If Mr. Roe had not desired TO
pay far Che goods, he should have returned them, or declined to
have used them.
Some good people, too, have al idea that If they have rot
o-dered theis paper continued, after the expiration Of the period
for which it was paid for, they do not have to pay for il.
This question was tested at Huron recently, as reported by the
Daily hlronite The Weekly State Spirit brought suit and won.
ssThere are a great many deinquents, z says the Huronite, t'who
nave refused 10 pay and the suit was brought 70 demonstrate 70
ahem that sherei $ no federal law or regulation that eSempts them
from nagnpent The claims are eonectible,,
People who accept a paper are under obligations to pay for it,
,aper has demonstrated, e they don't want to nav for Il after
The time for which the subscription was paid they should refuse to
take it from the postoflee.
cannot be held for the paper after he has refused to accept it from
se postofdee, although he may be held up to that time. There IS no
federal regulation that a subscriber can be held responsible until he
pays all affearages IN full, including the time intervening between
the date Of his refusing to take 1t from the postofiee to the date Of
paying.
But what a golden opportunity Il is for newspapers Is get upon
the cashinsdvance system. But few-very, very few-have adopted
The oashin-advance policy. Nearly all Of thenA including the
berger portion Of the dahies, continue the paper to a subscriber
after his subscription expires, and keep on sending the paper to
sim until he absolutely refuses to accept it.
Those newspapers which would like to cut of a subscriber
when his subscription expires do not seem to have the snsrve'' to do
SO. They appear to fear that the other newspapers will reap a rela-
tive advantage. particularly in the number of subscribers on the
hist.
Experienced advertisers agree that two thousand paid-up sub
scnbers are worth more to the advertiser than twice that number
who are sow-pay or no-pay.
The newspaper having two thousand paid-up subscribers will
1erive greater profit from them than from four thousand if twenty
five per cent of the latter belong to the nopay class and half Of the
balance to the slow-pay class. This leaves only fifteen hundred real,
hive, paid-ap subscribers out of four thousand carried on the books.
The COST Of supplying the slow-pay and the nopay subscribers
with the paper, either daily or weekly, as the case may be, takes a
considerable portion Of the profit off from the fifteen hundred sure
pay people, SO that a newspaper with two thousand pamup sub
seribers is much better off, financially speaking, than with four
taossand of whom more than half pay not at all, or rarely.
So, when we get down to the essence of the newspaper sub
scripton, the paper carrying a i've list is worth more to itself and
its advertisers than one carrying even twice the number # sixty to
seventy per cent Of them are f.the nppay or slowlpay class.
In an article taken from The Visitor last week. teferring to
fssAop Stunts address, q phrase, DINNER hight 81 the same
faith, has been construed by some to refer toa certain prominent
local person, and The Saturday News has been asked whether the
rapposion was we'll founded. The article reporting the gst of
Bishop Stunt address was not WrittenEby any prominent Methodist
IN Watertown; III fact, we are not certain that the author has any
Nethodisho leaning at all; hence, the connecting Of any prominent
Methodist with the authorship Of the report mentioned is not based
Reports from the border indicate i growing nneasinsss IL Mex
Carranza, whom Presidents Wilson some time ago Recognized, as
the responsible head of the Mexican government, seems Is 81 onI
ne ves0e OF q fresh outbreak against his so-callsd rule.
Benjamin T1llman-Pitehfork Tilman--has become Is tanned Isl
the United States senate that he willing to admit that sYme of the
tingss for which shesstood q generation ago are wrong iii the light
az Rresent7day knoWledae.
Ifse.n u oneshaf - bad ~ hs Deadwood cOntempora1ies ssyl
- = he ought to hare been shot At birth
Tbs South Dakota Local Option League ~ addressing The sata
Snrday News Areadess today
ysn T5lI.aan fasnks eodahst ths outhss.sssuss ~ lnt Fhat l
YAH 1 y rsusnbsr thst 4. ealy twelve twelve m sal VI .notast|
$500 $780, #S