The citizen-Republican. (Scotland, Bon Homme County, S.D.) 1???-19??, 1916-03-30
ADVERTISED FOODS AND
PURE FOOD ADVERTISING
From the ontimist.

FROM the optlluiSl.
The most direct method of 1ncreas-
Ing the consumption of timed soup or
any other form Of canned or prepared
food is by bringing to the attention of
the public. by means of judicial adver-
Using, first, the delectableness of tho
article in question; second, it's clean
illness; and third, it's convenience.
Before the days Of the higher develop
ment of prepared food and Of food adj
vertising, the American public ate ill
cooked soups greasy potatoes, and
fried steaks-and dyspepsia was con-
sidered a national characteristic. The
doctors scolded and raved in vain.
Then Calne the advertisers of foods,
who drew roseate pictures of the pala-
table nature of their wares, and made
peoples mouths water for them. 1t
does not pay nearly SO well to scold
people for their faults as to encourage
them in their virtues. The result has
been the great wave Of food reform
that has swept owe the entire country.
Now, almost everything from soup
to nuts is advertised in some new,
better and more palatable shape than
people have been accustomed to, n
this food goes to the table of the con-
sumner in more sanitary and more delec-
table form than ever before. The world
owes much to the men who have given
their best brains to the purity Of foods
md to the enlightenment Of the public
Dn the subject.
One of the most hopeful things today
IS the increasing respect for the human
Stomach-true respect, mark you; not
iattery or indulgence, but regard for
the stomach's place in the scheme of
human economy.
Formerly, people gave thought to the
1lintjnaSS rN11ritxy and 1I-hnlaCnnonnnSS
Of their foods chiefly when they were
sick. But-praise be to educational
Notwithstanding now make an intel
igent study of their regular diet; and
what they want is not so much food for
,nvalids as food that will keep them
rom becoming invalids.
Considering the ratio of cost to eff
:iency, advertising is not an expensive
method of selling goods, but it is APP
parent that when on a ma
honal scale 1t means such a large in
Vestment of money that the necessity
Of having the quality of the goods back
up the advertising constitutes a perfect
guarantee to the
The pure food laws have done much
to safeguard the health of the COM
munity, but it is evident that the re-
quirements enforced by law will never
measure up to the quality that the
advertisers own interest urges him to
put into the foods that he prepares and
advertises. The manufacturer knows
that advertising turns a flood of light
on his foods, his factory, his methods.
He knows that his competitors will al
low no flaw, no ~condemnatory fact to
escape. The rigid observance Of the
highest standard of quality and purity
is the only way to cope with scrutiny
so penetrating n so persistent.
From the above, it becomes evident
that the consumer derives the following
advantages from buying advertised
foods:
dents are the finest; that the methods
of preparation are calculated to give
the best results; that the skill employed
in the preparation is the highest.
Purity. Assurance that every pos
sible care is employed to guard food
from contamination; that the factory
and the factory hands vie with the
arrangements of a well managed kitch-
en- in a private home; that the pro-
cesses are scientific, up-to-date, and
involve as little handling as possible.
Appetizingness. No one knows bet
ter than the producer of advertised
foods that "the proof Of the pudding is
competing foods depends. above all on
the consumers palate A .vdister
the consumers palate. Advertised foods
must be tasty.
Convenience. The producer must
aim constantly at the convenience OF
the housewife-convenience of package.
preparation and serving.
The advertising of foods is one of tha
most interesting contributions to do
mestic science. Its effect on The we'll
being CT the community is incalculably
great. 1t has developed in directions
that only a year or two ago would have
been believed very unlikely, if not I'M
possible. and 1t is sure to find new
fields as time goes on.