The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1916-08-05
LIGHT TRUCK SCORES
100 PER CT. IN CALF.
EFFICIENCY TEST
Smith Form-a- Truck Makes
Engiable Record in Ar
d1Ous Contest

A44atTla N.N-A ftaHItl1NN N-ff ~trF'-F
fen truck. has JUST established az en-
F,4bis record Tor itself ID an eftlelen-
~ dsmoastsation Al los Angeles. CAL
ays Mr. Barton. local distributor
for this device.
The test 10 which the record Eas
made was conducted between Los Az
geies and San Diego and was for All
types 81 motor trucks. stipulation be-
sng that they shoa.d be loaded 10 ea-
p4city and that the contest shOaid in-
clude figures On gasoline and OIL con-
sumption fl addition 10 general ne
ehauiea8 efficiency of the truck itself
There were tmelTe trucks entered.
capacity ranging from one 70 SIX tons.
and the makes included All the better
known motor trucks built
The smith Form-a-Truck finished
the long run with an absolutely per
feet score. used less gas than any 9TH
er truck in the contest ranked highest
0n brake tests and gear tests at the
end of the demonstrates. and IN addi-
ton 10 this achieved the distinction q
making the "trip at the lowest ton mile
hauling cost
This Is the first time that the Smith
Forrn-a-Truck has ever been entered in
an efficiency contest against All makes.
Tho results we're complete Ylndies-
tion of Smith Form-a-Truck engineers
claims 10 superior mechanical con
struction and TO their statements that
the Ford power and unit used IN con
nection with the Smith Form-a-Trnck
one-ton attachment makes the most
efficient. most durable and most eco
uomical form Of hauling that could be
employed
The driving conditions placed upon
the motor trucks entered in this zig
contest were much more trying than
those ordinarily met in the course Of
the days work. and yet the Smith
Form Truck overcame all the diff
culties with one hundred per cent
score.
@The attitude Of the merchant to-
ward delivery costs has been entirely
reyoiutiouized by the service records
compiled BY the Smith Form-a-Truck
Company, manufacturers Of the fa-
nous attachment which at cost Of
$3.50 and Ford chassis. makes
guaranteed one-ton truck says Mr.
Barton. local representative
Where delivery has hitherto been
considered a burdensome and neces-
sary expense. il is now looked upon by
users Of the Smith Form-a-Truck as a
positive profitbuiIding department Of
the business, making money for the
user and increasing the general salts.
faction Of the customer to whom deliy-
cries are made.
This is brought about by two rea-
sons First, through greatly increas-
ed speed OF delivery made possible
through the use Of the smith Form-a-
Truck, and second. through the much
greater economy Of operation afforded
by the truck itself
And particularly among grocers,
butchers. provision dealers, bakers.
this is true. for these four lines OF bus
mess are almost entirely dependent
upon delivery service for anything
like a large list Of customers.
And the general average among
housewives demand a delivery service
which often taxes the resources Of
horse drawn delivery to such an ex
tent that an equipment is necessary
which is way out Of proportion to the
volume Of work actually handled. A
horse drawn delivery wagon finds it
difficult 10 maintain an average speed
OF delivery in excess Of three or four
miles an hour. To make several de-
liveries during the morning. and at
least two or three during the after
noon, It is necessary to have larger
equipment Of horses.
The Smith Form-a-Truck main
tains an average speed Of from u to
~ miles an hour. even IN the short
haul service which is characteristic OF
the delivery work OF dealers in food
products.
This rapidity OF delivery enables
one Smith Form-a.Truck to do the
work OF at least three or four horse
drawn vehicles. Outlying routes can
be covered at least twice as often as
when horse drawn service Is employed.
1T is Characteristic OF modern city
development that the better homes.
md therefore the more profitable class
i trade are found somewhat removed
rom the business section OF the city. {
md hauis over a radius OF from one :
nd a half to four or five miles are
cry frequent with the up-to-date wen
quipped provision dealer.
'such hauis as these are a tax on
ny horse drawn service.