The Washington times., 1916-01-23
National: at Pays To Advertise" +"
New York Success. Farce.

New York Success. Farce.
T THE New National Theater
~ tomorrow night Cohan and Har-
ris will present their greatest
success, ut Pays to Advertise
written by Roi Cooper Mergue and Wal
ter Hackett. The story told in "It Pays
to Advertise" concerns an idle youth
whose father, a captain Of industry, cast
him adrift. He falls in with a young
man who is full of ideas, the principal
one being publicity. Say q thing often
enough and hard enough" says this
young promoter, land the man you are
trying to convince will not only fall
for your argument, but will shortly
believe that he himself is the originator
OF IT. why do people eat hens eggs?
Duck eggs are better. but the hen ad-
vertises and the duck don't" That's
the germ of the advertising idea.
The disowned son and his pal devise
a scheme to boom new brand of won
derful soap, and BY means of an ex-
tUaordinary advertising campaign, build
up tremendous business. But unfOr-
tunately, they have no soap. Father,
astounded at his sons commercial coup,
comes to the rescue, and all is well, but
not before countless complications, SEN
timental and otherwise. have transpired
and the pretty little love story has been
we'll and entertainingly revealed.
The company includes Edna Baker,
Dorothy Foster, Marjorie Poir, Carol
Warren, Richard Sterling. John Butler,
William Holden. Spencer Charters
Harry Maitland, Edward McQuade, Ber-
nard Thornton, George Stilwell, and
others.
Polls: '"The Law of the
Land" New York Success Stock,
THE POLL PLAYERS will be seen
this week, in another New York
success which has not heretofore
been presented in Washington.
The new offering is The Law Of the
Land." George Broadhurst'y latest ana
most forceful drama, q play which ran
FOR an entire year at the Forty-eighth
Street Theater. New York, and whicn
is now being presented on tour. THE
Law and the Land" is said to be an
even more striking play than Mr.. Broad
hurst's The Man OF the Hour" ami
Bought and Paid For"
The story of the play concerns
young wife who is driven tc despera-
lton by her husbands cruelty to her
son: There is dramatic CLIMAX to tl.e
prologue, and the succeeding episodes
or the play concern, the Efforts of of
ticials to fix the crime upCn the wife
How she eventually is saved by Kind
hearted chief OF police, constitutes the
unusual. but effective denouement Of an
When The Law OF the Land" was
presented in New York last year Julia
Dean was seen in the role or the wife,
and scored the greatest success of her
company, including Geo.Ee Fawce.t
and Charles Lane,
In the Washington production, Flor
ence Rittenhouse will play the highly
emotional role of the wife, while A, ll.
Van Buren will. of course, be seen in
| the leading male part,
"The Law of the Land" will be ef-
| iectively mounted.
Keith's: ''The Forest Fire"
Vaudeville.
hTHE FOREST FIRE" comes to
- the b. f. Keith Theater this
week. 1t is a drama of the
old Drury Lane Theater KIND,
of the people of the far Northwest
America timberland. in three stirring
scenes, two amazing tableaus, and hav-
ing cast of thirty players headed by
the London actress. Sylvia BldweIl.
Langdon' Mccormick is the author OF
| the production. The plot reVolves about
an awe-inspiTing confiagration thaI
sweeps away a forest with life-like real
i ism.
The supplementary leading feature
will be James and Bonnie Thornton
as The Youngest OF the Old-Timers,'
in a laughable compound of songs
| stories, and dances.
| Another attraction will be the musi.
cal comedy story and song writer, Fred
| eTlck '. Bowers, and company in Tine
! Scenic Song Revue" Third in order
/ will be Ruth Roye New syncopations
! and dialect ballads will form her pro.
gram. Joseph Bernard and company
| will be seen tor the first time in ''WhC
: Ia She?" an hilarious farce, by Willard
: Mack. the author of Kick In ,"
I Other numbers will be added by SNvo,
| and Brennan in "On the Rialto," tnt
! Cats brothers in humorous dances
| Wallace Bradley and Nevena NorrI,
in "Loveland." the pipe organ recitals
and the Pathe news pictorial.
Gayety: "The Big Burlcsque
Carnival" with Billy Watson.
TOE HURTIG presents "The Bis
| Burlesque Carnival at the GayetS
III this week. 1t is said that this
capable manager has spared
nothing ia the way Of expense 90 pro.
vide scenic investuTe Costuminp, elec,
trical and general effects. his iden be.
ing TO make II on par with BroadwaN
attractions. Two distinct acts are pre,
scented. with Ed Leo Wrothe In "Hig,
gins At the Race Track" the scene ol
which occurs at the famous Belmont
race track, and 'SlidinE Billy" Watson
as Otto, THE FLYING Dutchman." Nor,
than nifty people are numbered In thu