The true Democrat. [volume] (Bayou Sara [La.]) 1892-1928, 1916-08-12

A progressive farmer who had con.
cludad 10 do q little advertising VAS
planning TO have the eouBty.seat print
er furnish him the usual style OF single
sheet circular printed on celored paper
and measuring about six by nine inches
An acquaintance, of some publishing
and advertising experience. was visit
ing the farm at the time
How many of those are you going
10 have printed he asked
Five hundred
We'll, lets see" said the man OF
publishing aud advertising experience
Your printer viii probably charge you
two dollars for the job II you send the
circulars ont under Iwoeenl stamps
the cost will be- ten dollars for postage
You can't mail them at ali for iess than
Eve dollars. Then there's the cost of
your 500 envelopes and the labor Of
addressing Why don't you pat the
advertisement la your county paper
The cost wouldn't be- half so much as
this eircularizing. and the Gazette has
about 1890 subscribers, hasn't Il
tip to that time our farmer friend
had not realized the economy and IF
feeiiveneas Of his local newspaper Ia
conveying q sales message 30 the
community
The object Of this article IL not 10
discourage ciFcularizing Wellpgluted
circnlars and good letters are often
very effective forms Of advertising and
we'll worth their cost, but Il is unfoF
tunate for the farmer for the business
man Of the country village or t0wH,
and for national advertisers that the
value of the country newspaper II so
often overlooked
4 short time ago a building materials
dealer Of q huslIing small town was
urged to do some real advertising 10
bis local paper instead Of merely carry
Ing a small standing card that moaoto-
nously announced that John Jones &
soma carried "a full line Of building
materials at reasonable prices - card
that had stood In that form until The
type had almost worn out
This dealer. Who may BE- considered
as typical Of many Of his class, could
not see where he had anything 90 gain
by telling people definitely what he
had to sell
Suppose said the solicitor finally,
you hired a man TO travel throughout
your county, to interview the heads Of
most of the best homes, tell about the
varigus kinds of materials you carry
and TO solicit business for you? Would.
int he pick mp considerable extra
trade?"
Yes" assented the dealer, II sup.
pese So but II would cost too much.
Just so" was the reply 1T usually
would cost too much 10 put mans
business before the people that way
That's Why SO advertise. II we could
see all those whe ought To do busIness
with as. or be- cure that they would
come go see us, and Il could bee done at
low cost. there would be 40 reason for
advertising. fiat that lsn possible
Nov this paper that We ara talking
about viii go into these homes weekly
throughout the building season, and
Will reach the head of the household
n time when he Is ready to read and
Ia receptive 10 Information Week after
week. If YOU put Ia an interesting ap
peal every time. yen viii BE- building
up your impression. and when the man
III ready 10 buy he will naturally come
Ia you
Though the country paper does mel
stand comparison With the BIG daily
the home paper has one feature that
| makes Il a power In the community
II gives the home newa and il deals