El Paso herald. (El Paso, Tex.) 1901-1931, 1916-02-05
ADGLUR WEEK To
BEEDUCATIONAL
Serious Subjects To Be Dis
cussed By Texas Admen;
Woodhead May Come.

Interest for the week of February
IA centers in the meeting of the Assoc
ciated Advertising Clubs of Texas,
scheduled to be held in FL Paso from
Monday to Wednesday of that week.
william WoOdhead, publisher of the
sunset magazine, San Francisco Calf,
ana former president of the Associated
Advertising Clubs of the World, is eX-
pected TO pass through I'll Paso at this
time en- route east and if this is estab-
lished, he Will be asked to speak before
the Texas assembly.
Three special entertainment features
are to be provided for the pleasure of
the delegates The initial event will
0e a banquet at the PasO del Norte on
Monday evening. when mayor Tom Lea
me city OF FL Paso; Rev. Perry Rice,
the invocation, and w. z. Mix. presi-
uent of the FL Paso Adclub, will speak
III Dehalt of the advertising club.
Trip to Juarez.
1t is expected to conclude the bust
ness sessions Dy noon on Tuesday and
10 give that afternoon to a drive in
autos, either to Fort Bliss or Juarez.
w Whatever route is chosen by the dele
gates Will be adopted. On the same
afternoon reservations viii he made for
Whatever contingent might care to
visit the races at Juarez.
At o'clock on Wednesday morning
the delegates and the FL Paso business
men Who have agreed to make the trip
VIII make an excursion to the Elephant
Suite dam, where luncheon will be
served at l o'clock and the party re-
turning at o'clock 1t is expected that
the delegates to the convention will
wanI TO make many personal eXcur-
slons into the byWays and sight see
ing places of FL PasO and for this rea-
son the convention has been extended
over three days, while ordinarily the
meetings are but two.
Serious Business.
w nile every effort is being directed
INTO making the stay of the advertising
men an enjoyable one, an equal amount
OF energy IS being expended in making
me convention one of ideas as well, so
I mar no delegate who has made the
long Journey can return without carry
ing with him many ideas that he may
incorporate in their business and their
profession.
Minister on Program.
a novel note has been struck in the
announcement that Rev. Charles L.
Overstreet of the First Presbyterian
church will speak al the second days
session on The Value Of Advertising
10 Churches Church advertising is
not new in FL PasO, but its discussion
and its results are somewhat new to
an advertising conventions program.
banquet Speakers.
At the banquet w. B. Crawford
president OF the Texas club. will sneak
IN behalf Of the president of the Ad-
yerusing Clubs Of the World. And on
Ine same evening NJ. p. CarlOck, of
Fl Paso. Will speak upon the subject
Of Direct Advertising"
Among the subjects to be presented
at the convention by special speakers
are; "Apoprtionment of an Appropria-
ton by DR.. +. A. Wynne Dallas; I'D
vertising in Its Relation to Distribu-
ton" by John l. Trelevan. Austin,
Cooperative Trade Days Advertising"
by Miss Zula Lee McCauley. san An
cello; Why the Newspaper" by 4. l.
Shuman. Fort Worth
State Officers.
The state officers Of the Texas Ad- }
club are. Gus W. Thomasson, honorary .
president, Dallas: w. B. Crawford.
president, Waco; A Z. Clarkson. first
vice president. Houston; ]. H Payne.
secretary treasurer, Dallas: directors.
NJ. II. CarlOck, Ell Paso: f. c. Burke, F
IN, Fort Worth: Martin Mcbride, Green .
vile; B. Q; Brown, Austin. A. L. /
Officers for the Texas Advertising !
club at large are: Lowry Martin, presi- /
dent Corsicana: NJ. B. Hanks, secre- {
tary, Abilene. The officers Of the FL
Paso Adclub are. VIM. Z. Mix. presi-
dent; T. c. Davis. vice president; J.. T.
Burrud, secretary; directors. Henry T. /
Bowie. Charles r. Russell, r. L. Sher-
man, A f. Rowlands and J. r. Segall.