Daily capital journal. (Salem, Oregon) 1903-1919, 1916-07-21
LOGAN" IS SLOGAN
TONS COME IN DAILY
Salem Can Ship Carload Of
Juice Every Day for Year
to Come

The loganberry juice now being put
up by the two concerns in Salem will
when manufactured and shipped
amount to one carload for every day OF
next year, including Sundays.
If the loganberry juice now being
pressed in Salem is successfully sold
and there is every reason to believe
that it will be. it will bring into Salem
$l,000,000 in new money.
A conservative estimaIs as to the
value of this years crop of loganber
ries to the growers in the valley places
the figure at $1s0,000. OF this sum $780,.
600 will be paid to pickers.
The loganberry begins to show symp
toms of fulfilling the des Tiny mapped
out for it by several ardent enthusiasts
of Salem a number of years ago. Just
at present it is the biggest thing in
sight. and an ordinarily reasonable per.
son cannot drift around town for long
before he becomes convinced that the
proposition is actually a big one. In
fact it is not unfair in the least to
presume that the first of the agents
which are to lift Salem and the Wa.
lamette valley out of the business
dumps from which they have been suf;
fering during the past year or two has
arrived.
Money in Old Sugar Bowl.
Every night this region sees logan
berry sunset and every morning logan
berry sunrise. and good many people
are inclined to consider such gleamings
and dawnings as the most beautiful of
spectacles.
The man who drifts out through the
country, which at this time is covered
with loganberry fields black with pick
ers. and passes the time of day with the
rancher or the rancher's wife, has a sur.
prise in store for himself, more particu-
larly if he has been over the same ter
ritory at other times during the past
few years.
There are smiles now where before
were long glum faces. 1t is marvellous,
the change that bit of change in the
pocket or in the old sugar bowl, makes
in the average individual. incidental
ly it may be said that too much change
is depressing, but this fact has little
bearing on the case as it exists at pres
ent. Later it may have.
Orders Can't Be Filled.
For the first time in many months
there is steady profitable market for
loganberries. and the several institu-
tions where juice is being squeezed from
the luscious fruit are the busiest places
in town.
Both plants-the Pheasant Fruit
Juice company on High street and the
Northwestern Fruit Products company
on South Commercial street-are run,
ming night and day and this is also
the case with the plant at Woodburn,
operated by the first named company
At the Pheasant plant 102 men are on
the roll, and 20 at the Woodburn plant
This concern turns out "Phez,' the
drink which was given so much public
ity at the republican national conven
tion in June, and is now being featured
at the national prohibition convention
A carload of "Prez" was shipped yes
terday to New York, and car is being
loaded today for Fargo, North Dakota
AT the Northwestern Fruit company :
office nobody has time to give out
figures except in approximate terms
but the amount of berries daily being
turned into "Loiu" is a matter Of
tons.
More orders are reported than can be
filled running day and night for &C
days