Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1916-02-18
BIG THEATERS
ARE BOOKING
MUTUAL
DE LUXE EDITION MASTERPIECE
TURES ATTRACT ATTENTION OF
ALERT MANAGERS ALL OVER
THE COUNTRY.


has promised, giving his patrons more
pictures and better pictures as his pa
tronage increases, at no advance in
admission price
Sunday, Monday, Thursday and Fri
day will be feature days hereafter al
the Colonial.
Mutual masterpictures. De Luxe edi-
ton, are taking the country with a
success that is making new history for
feature photoplay business.
These pictures are being shown at
the leading theaters IN all parts Of the
country where alert managers have
by these remarkable new features and
the MutuaPs other multiple and single
reel features and specialties of high
quality.
This demand from the big theaters is
simply tho expression thru the exhibit
tors OF the public appreciation OF these
De Luxe edition pictures. Mutual
masterpictures, always successful, have
attained a new high standard OF ex-
cellence IN this edition OF three De Luxe
J five-reelers a week
Among the theaters earliest TO seize
! the opportunity offered in first run
! booking on these Mutual masterpic-
| lures, De Luxe edition, was Proctor's
Park Place Theater, in Newark. y. J.
; The Park Place Theater is located in
the busiest section Of Newark which
is famed in statistical as the city with
the busiest street in the world
The Park Place Theater runs three
changes OF program week. thus en-
abling it to show all Of the output of
Mutual masterpictures. De Luxe edi-
ton.
Milwaukee House Shows De Luxe
Features.
Another important theater early to
take advantage Of the Masterpicture,
De Luxe Edition, opportunity was the
Butterfly Theacer in Milwaukee, which
for some years has been known as an
example and model in successful the
ster operation. The Butterfly is To-
Gated downtown in Milwaukee in
lively retail street It has a large seat
ing capacity and a steady, consistent
patronage in response 10 its unerring
application Of expert judgment of the
puoi!c's taste in photoplays. The Nut
Uars sensational announcement Of
three Masterpictures week in the new
De Luxe Edition spelled opportunity
to the management.
Down in the list Of new bookings
reported 10 the MutuaPs home office
the writer's eye lights IN the Lyric. Of
Indiana polls a thea-er particularly
we'll known in Indiana and the CEN
trail west generally for it's aggressive
management and effective application
Of policy. The Lyric has taken a con-
tract 10 open March with Mutual
Masterpictures, De Luxe Edition, for
first run showing. The Lyric has eleven
hundreds seats. exclusive OF the boxes
Its music Is supplied by an eight-piece
orchestra of high-class musicians. and
II has an elaborate and beautiful stag
ing Tor the screen. II is one Of those
houses that has built success by pre-
senting' pictures rather than merely
exhibiting them. The house is owned
by Barton & Olson.
St. Paul 1neater Swings in Line.
In St Panl, MINI, James Gilosky's
Alhambra has FOR long time been the
home OF the Mutuars Masterpictures.
The ALEXANDRA Is one of the most sue
cessful houses in the Twin City and
1t has built the high reputation which
1t enjoys on long and consistent use
OF Mutual pictures.
In Cleveland, O., the first run of
Mutual Masterpictures. De Luxe Edi-
ton, goes to the Duchess Theater. one
or the largest and best located houses
| in the city The Duchess has a good
business history behind il and the eff
| cient management that can utilize the
real earning power OF the Mutual
/ product.
! In Evansville, Ind. the Wells-B iiou
| Theater. owned by Clinton Rose. a
mouse OF 1000 seats and reputed to be
the finest motion picture theater in
rhat section of the state of Indiana
has signed for service with the Mutual
Masterpictures, De Luxe Edition.
In Des Moines, Iowa. the Palate
Theater will open Jan. 81 with first run
of Mutual Masterpictures, De Luxe
Edition. The Palace has total of
900 seats and is the largest house in
the city. It is owned by J. Molos-
lowsky.
In San Francisco the Market Street
Theater, owned by Hallahan and Getz.
has started with first run Mutual Mas
terpictures, De Luxe Edition, Feb. G.
The Market street house is one Of the
most important theaters on the Pacific
coast. It has a strong following and a
patronage which encourages the man
agement in the pursuit of the best
pictures that the market affords.
% Luxe Features in Noted Theaters
In Seattle, Wash, the Colonial Thee
ter, house Of 900 seats, will take the
first run releases of Mutual Master
pictures. De Luxe Edition. This house
has built a reputation for its high
standards Of presentation.
In Schenectady, y. Y, the Orpheun
Theater is installing first run service
on Mutual Masterpictures, De Luxe
Edition, and in connection with this
big step toward better entertainment
for it's patrons the admission price Il
being raised from cents to 10 cents
At Troy, -. Y, the Trojan Theater has
contracted for sarvice with the D,
Luxe pictures.
In Birmingham, Ala. the Strand
Theater the Alternately & CaImar
house, has contracted for the first ruI
service on the Masterpictures, d.
Luxe Edition, and other Mutual re-
leases.
The Garrick Theater in Los Angeles
4 Handsomely appointed house in thu
heart of the best of the Broadway sec
ton, will show Mutual Masterpictures
Ds Luxe Edition, first run. The Gar.