Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-02-03
THE KEYNOTEt
IN "READY-TO-WEAR" GOWNS
|,rnal French Models, Reproductions or Adaptations
Obtainable in Philadelp elphia-Values in Jewels
and Novelties in Furniture

have sold more hieh-grade diamonds than
In any other similar period. This wos
holidays
Here is magnificent specimen" said
! colonel Hutchins, holding up pure blue.
| White perfect diamond ut weighs six
/ carats' and we could not afford to sell Il
! Tor less than $4,000" 1t was set in a
! platinum ring Of unique and chastc de-
/ sign 'This other one" he continued,
! pointing to another handsome specimen
| OF an octagon shape. "is a very choice
| stone as perfect as a stone can possibly
| be " weighs four carats and is worth
| $4,000
| Next to fine diamonds, pearls have
| the call for favor. Indeed, | believe the
| demand for pearls II anything is greater
| than for diamonds. We carry nothing
but the real pearls--no limitations, no
matter how good. Here is a string Of
| carefully selected graduated pearls worth
| S25,OOO There are 81 pearls on the string.
| ana the largest one weighs rs grains
/ Here is another string OF 125 smaller
| pearls that costs S2500.
"The finest pearls come from Ceylon.
| the Persian Gulf and Japan The pearl
! divers are usually Japanese girls special
! ~ trained for the purpose
For some years past the expert da.
mond cutters of Holland have been com.
ing TO this country. till now Brooklyn
| N. v, Is really more important diamond
| cutting centre than Amsterdam. Tho best
| largest and finest diamonds are now cut
in this country. Most of the smaller and
imperfect ones are still cut In Holland
Every piece OF jcwelry we sell Is made
from our own original designs"
CHANGES IN FURNITURE STYLES.
I'VE are located here on what may he
sa11 pI sII I, .Vr F,H b
said Samuel Reidsman, of the Consoli.
dated Furniture Manufacturers. Inc, 1915
Filbert street. One of the reasons is we
are in the centre Of the business section
another is we have a lower rental and tho
third Is we had started n very successful
wholesale business with an idea to it be.
fore we went into the retailing.
"The idea was to sell only to dealers
and allow them to bring their customers
here to name selections. Then people who
had made selections in that way recon.
mendcd others, and before we knew it we
had quite n retail business on our hands.
We still carry on the wholesale end. Be
sides we have n branch in New York at
159 Madison avenue at the corner of
32d street-a very handsome display room.
showing nothing but the highest grade of
goods. My partner, Mr.. Hill, has charge
there.
Most of our stock has been made in
Grand Rapids, although we have some i'm.
ported from Canada Of high quality.
THE prevailing styles are what are
known as the New.period styles. These
are the William and Mary, and the Queen
Anne, for dining and bedrooms. Colonial
styles are going out, and in place of such
massive pieces the light delicate lines of
the Adam and Chippendaes are taking
their places. Cane is largely used in the
Adam pieces. but there Is no inlayinE
work on any of these styles.
For parlors, or rather living rooms
the comfortable big overstuffed pieces are
in vogue, and for covering velours have
the preference over tapestry These
lours are usually in brocades and broad
stripes.
Halls are furnished like the living
rooms. Ivory enamel is also popular for
bedroom furniture and chinese lacquer in
black and gold.
'Handdecorated various.colored enam-
els are in demand for bedrooms and din.
ing rooms"
BERLET BOOSTS NEWSPAPER ADS.
Real success for retail merchants Is
only possible through a liberal use of
printers ink, and particularly the daily
newspapers for advertising purposes" ac-
cording to Z. j. Bdrlet president Of the
Walnut Street Association. in an address
delivered before the Rotary Club of Cam
den last night. "The business growth
and development of any retail street or
section is in proportion to the liberal use
of newspaper space by the merchants"
Mr. Berlct explained the operations of
the credit, real estate and publicity bu-
reaus recently established by the Walnut
Street Association and announced that an
employment bureau will be the next de-
partment to be organized. Sheriff Joshua
c. Haines, president of the club, presided
HERBERT ]. TILY'S BIRTHDAY
Herbert j. Tily. manager of the Straw
bridge and Clothier Store, received many
congratulations today on the occasion of
his birthday. Mr. Tily started with the
firm when he was boy and he has been
associated with it for 36 years He has
been manager for the last IL years