El Paso herald. (El Paso, Tex.) 1901-1931, 1916-10-07
JOHNSON OPENS
TIRE COMPANY
Ell PasO Brand Will Be On
All Tires; Goes After
the Mail Orders.

a. T. Johnson. who opened the
Southwestern Smith Form-A-Truck
company in June and who made a big
success in introducing the truck at
tachment 10 the southwest. has an
rounced lis latest business venture.
Some three or four weeks ago. Mr
Johnson disposed OF the Form A-Truclz
sgency TO the Lone Star Motor com
Dany and his announcement that he
did not contemplate dropping out OF
the automobile field resulted I'm
large number Of conjectures on the
part Of local motorists
Under the firm name OF C. F. John
son q Co. Inc. the former truck al
tachment man has opened a tire con
Germ at I'll Mesa avenue FL Duro
tires viii be che feature line Of the
new firm.
-T saw an opening fu the tire bust
ness" said Mr.. johnson. and de-
cided that II was worth risking my
money in the tire field made
trip 20 a big eastern factory and. hr
showing them some real cash. 7 closed
and large quantities OF tubes. Besides
carrying the regular guarantee OF tho
tfactory--wh5ich is one Of the best
also bear our own guarantee.
Has Fl Paso Brand.
name implies durable tire that VIII
give both mileage and satisfaction 10
is really q quality tire. but 10y buying
in tremendous quantities 7 was able
to get q price that enables me 20 re-
tail for less than the average fobber
has 10 paw the factory 7 now have
two carloads in stock and viii get
about carload week These tires
lave got 20 move fast and We are go
ing 10 sell them at q price which VIII
Ike them move
1T has always been my ambition 10
cut down whenever possible the mar
and what the consumer paws IN other
" Ords. cur the selling cost so rs %
-ive the purchaser the greatest actual
value for his money possible 7 he
levc this is the coming trend or all
retail business. and IL Is this principle
on which 7 have founded this business.
Travelling. as 7 have. extensively 900
the southwest. 7 have been astonlshed
~ the number OF tires that the Kansas
City and CHICAGO mail order houses
sell I'm this section of the Couurr- and
2 have always felt thar these people
would he glad 10 buy their tires nearer
home whore service would he more
prompt. providing mail order comuefl-
tion could be met. 7 know that in
our Fl Duro and Ford special lines
we have the mail order houses on the
run. as regards quality and prices. and
it rs ms intention TO go after this bust
Paso. I'm systematic way
NduIterntion Of Rubber.
lIr. Johnson. who. IN addition to be-
u- So lesman- is an expert chemist
has very decided views REGARDING
ldulteration Of rubber used in the
OF tires Few people
realize" said Mr.. Johnson. how great
IS the difference between pure rubber
and that which has been adulterated- 3
The rubber that is called pure. and +
again both by tests I'm the research .
.a laboratories Of the bis universities and .
by actual running tests ON the road .
.o be the toughest and longest wea--
ng. contains about SO percent para
gum. 80 percent sUlpher. and 10 per- Q
.ent mineral oxides. The suipher and ?
he oxides are necessary TO vulcanize +
the gum
This rubber IS black in color and f.
n thin sheets Is transparent when I
leld 20 the light. However. such rub 8
Der can he adulteratcd with French 4
'hdlk, which gives us the ordinary Z
grey or white rubber or which the I
-reads OF so many tires are made (
nave seen white treads on tires that Z
actually contain only L percent Of Z
pure rubber
Compound Wears Quickly.
- rubber compound. diluted in this I
manner. wears away quickly. and. in !
his dry climate. loses its life If eN-
opinion that there should be a pure 4
rubber law. as well as q pure food I
aw, as 10 is great temptation for I
he manufacture 10 use chalk. which ]
'nly costs two cents a pound. instead {
# para gum. which costs over 81 a /
'ound. For my part 7 could not con-
cientiously sell tire with an adult
Grated tread. and every shipment Of I
Tres 7 receive viii be tested TO make
ure that the treads have not been
.dultrated in any way. The dry elm
lie of the southwest is very hard ON
uhber goods. and adulterated treads T
o not give the motor car owner =. T
air run for his money"
James T. Dunn. who was in charge
T the mechanical department OF the .
southwestern Smith Form-A-Truck .
ompany, viii continue with AR John
on and have charge of local sales
lr. Dunn is very proud Of the new
free air" outfit that Ar. Johnson has
installed. He claims il Is the finest
70 FL Paso- Mr.. Johnson has installed
heavy duty IuEersOll compresSor
18th an automatic governor that all
-ays insures an even pressure