Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-02-19
CHALMERS SALES
ON THE INCREASE
Rise in Price of 500 on Six
40 Has Encouraged Many
New Sales

Following the recent announce
ment of an increase of 500 in the
price OF the Chalmers Six-40, we have
disposed OF more cars of this model
during the past month than in any
month in our history" said c. II
Barner, of the keystone Motor Cal
Company, Chalmers distributors fol-
Central Pennsylvania, yesterday.
Our record sales of the Six-40 have
been due in great measure to the an
Xiety of buyers to take advantage OF
the fact that the 500 raise does not
take effect until March first. All or
ders received up to midnight, Feb
ruary 9, will be at the old figures, ST.
$50. On and after March /, the Six
40 will sell at 81 1,450. The increase in
price has been made necessary by the
big jump in the cost of raw materials.
Practically every metal and bit of
leather that goes into our car, costs
from two to FIVE times as much to-
day as 1t did just a year ago. Chal-
mers engineers refused to sacrifice our
present quality standards in order to
maintain the old price, and the in
crease was therefore ordered to take
effect.
Probably our biggest selling fea-
lure in connection with the SiX-4O is
the powerful motor with its overhead
valve and overhead camshaft design.
The performance of stock and racing
cars equipped with this style of motor
during the past year has firmly es-
tablished its reputation for all-round
service.
Eight of the first ten cars to finish
at Indianapolis in the last 500-mile
race were propelled by valve-in-head
overhead camshaft motors and seven
of the first eleven finisherS at Chi
Cago were similarly equipped All of
which leads to the fact that auto
mobile racing has probably taught
more real lessons to the fraternity of
motorcar engineers than any other
single phase of the business.
"In the third annual national Pike
Hill climb at Uniontown. Pa, a Chal-
mers Six-40, with this style of mo-
tor, easily won it's class event in com
petition with supposedly higher pow
cred cars. The winding course up
Summit Mountain, a rise of 1900 feet
with an average grade of per cent,
was Travelled in the record time Of
three minutes and so seconds.
I'm adopting the overhead valve
and overhead camshaft motor for the
new SiX40, Chalmers engineers
sought flexibility and accelerative
power rather than sensational speed.
With the price of gasoline in the
ascendant, economy was also insisted
uppH' ANY IdClIB uIlNeI Cdll NOuCI
for the fact that fuel economy and
sensational speed never go hand in
hand. Speeds of so miles per hour
and over not only impose tremen-
dous strains on every part of the car,
but call for a prodigal expenditure of
gasoline and lubricant
Repeated tests of the new Chal-
ners Six-40 have shown that the car
in daily service will travel 16 miles
to the gallon of gasoline, under or
dinary conditions in city traffic. To a
greater degree than ever before, our
engineers have obtained the quality
known as 'Spunk' in a motorcar.
Spunk in car is needed most not
at 20 or rs miles an hour, but at s.,
10, 20 or So miles an hour. 1t Is
that quality which is most appreciated
at busy traffic spots, on the open road
when you are taking the other fell
lows dust, on steep hills or wind
ing roads. Instant acceleration,
coupled with economy and all the
speed the average man desires, is what
Chalmers engineers have sought, and
owners OF the Six-4O claim that they
have succeeded at every point.
Naturally, the motor buyer
of a car looks first to the power
plant; but after he has satisfied him
self on that question there still re-
mains the factors of comfort. No
racing car ever built has proven a
desirable vehicle for everyday use;
and the wife and children will prob
ably have more to say on this point
than the head of the family.
The new Chalmers Six-40 is q big,
luxurious car, roomy enough for seven
Erownups to lean back and ride at
ease. The deep seats, which are up
hoIstered in leather, and the deep side
walls furnish a support for the body
that eliminates all strain and fatigue
from motoring. Supported on spe-
cially designed semielliptic springs,
3S inches long on the front and 81
inches in length on the rear, with 124
inches of wheelbase, the Six-40 pos
sesses riding qualities usually found
only on the most expensive cars. The
smooth-act multiple disc clutch is
a decided relief from the old style
neck-jerking variety, and the in
equalities of road surfaces are never
apparent to the passengers.
Safety first features are strongly
marked in the new Six-40. The brakes
are twenty-five times as large in pro-
portion to the weight of the car as the
brakes on a locomotive. The safety
and emergency brakes have a total
effective zreaking area of 462 square
inches. All steering connections are
drop-forged and heat treated for great
btFeHBIn' Livery part OF the steering
assembly is designed and manufac-
tured with the one idea that q fail
ure might result in a fatality And In
addition, all cars have the rear wheels
equipped with nonskid tires when the
car is shipped from the factory, MAX.
ing II entirely danger proof when the
purchaser takes delivery.
Consulting the interests of the wo.
man driver, the Six-40 touring car is
ideally designed to fit her needs. Al
her finger tips is a board on which
everything is in plain view and easy
10 get at An accurate gauge informs
her when 1t is necessary to purchase
more fuel and the condition of the
oil supply Is ascertained at a glance
One key serves to turn on the igni.
lion and the lights. and the car is in
most respects as simple to operate
rs an electric. The f1eXibility of the
Six-40 motor especially commends 1t.
self to the woman driver as it is sci.
dom necessary to change gears il
traffic, making the car an ideal one
for shopping and matinees.
I'm addition to the standard seven.
passenger touring car, the Chalmer.
company builds the SiX-40 in a three
passenger roadster style and a three
passenger physicians Stanhope Tht
new Stanhope is an ideal car for doc
tors and other professional men whC
demand light, powerful closed ca
which will carry them in comfort il
all kinds of weather. BY abolishinl
unwieldy tops and substituting a beau
fiftliiy designed h1npk hand IN, ~ a,