The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1916-03-28
HAWAII SHOULD
ADVERTISE IT'S
gAlRNS ABROAD
Properly Conducted Campaiun
Of PAID Publicity Would BRING
Bounteous Returns
t ~ ...Aa g.
BEST FOLK WOULD
- = FLOCK TO ISLANDS.
effective Work Done BY Pine,
apple Packers Shows What &
q rs IN Store w."

The unquestionable results whiel
have. followed the various adyeTtisin.
campaigns of the pineapple packers o,
The mainland and the Quick and d.regL
'eturns Of the. advertising of the Hilo
honolulu service by the management q
ne Great Northern. Pacific STEAMSHIP
company, lead Arthur q. Dole, a wish
,ng advertising man, to wonder whethe
me lesson Is not plain enough to n,
hawai- to induce a systematic campaio
u tourist advertising along much NOR.
comprehensive lines than has hereto
tore been possible for the promotion
Mr., Dole's idea is that the dirtssec'
profits from proper advertising bay,
Deen 80 amply Demonstrated, as IN IN:
'a nss 81 the pineapple output, that tn
lns.ness men Of the city, with tn,
raalp1apcrtation companies, should b
eady 70 invest IN Systematic publicit
a the widest circulated advertisin,
nedlgIns, in which, while. the rates ma
% highest, the price in the light q,
ne Certain returns Is the cheapest. Nj
Dole says:
Wonderful Future For Islands
lfs.h see Hawaii and Honolulu of m,
future, a wonderful leading resort q
= he world, a mecca for the best foil
who travel For here aheadv ia IN,
.oGTistRs desire. AL that is needed i,
'nfiicient boats to bring them, and som,
pote good hotels to Keep them, wheI
hey reach. here. .'''s
! There Is a wonderful future 70
he Islands, if they are only advertise,
properly. Just now, resorts with no
Yearly the great attractions, are pettin,
more people and are thought of first be
'atise they have been advertised. Tn,
Islands are already becoming bette,
and better known and have receive,
much free publicity.
Some good results have been NJ
aimed through publicity, but what tn,
Islands need now is the kind Of adyeI
Using that is bought and paid for
WIN full value received. Somethin,
Mould be done to summon folk here
1 definite campaign Of advertising alou,
ocular channels. There would be
treat increase. in the number of'yis:t tor.
"d the results locally would do won
ders. ''.
Immediately better ira raan,isrpoortatio,
ABILITIES, would be stimulated To car
or the, increase, the hotel accotnmod.
ions would be increased, and the dol
ars would roll into the town, whiel
undoubtedly would mean far create
prosperity, II is a mistake. to but al
The advertising into one short perio.
such as Carnival time because a shor.
,eEiod Of receiving tourist visitor
means crowds, Inconvenience, and gen
raj d.satisfaction, while II people ar
'rged 70 come all the time. and are tol
II the great all-yeararonnd attraction
: wonld stabilize things. Hotels wouI,
Ie, better offt and conditions Improved
aid Advertising win Pay
ut certainly would pay the Island
o tel about themselves in n regula
aid advertising campaign in news
apers and ma JAZZ, nRs--not necessary,
'ntailiDg a big sum OF money, but il
way similar to. Bermuda, Hot Springs
lGrida and other resorts,
81 The success of the Hawaiian pine
pple packers advertising, Is a goo
'xample for the Islands to follow. Til
IneaPple from Hawaii was delicious
he question was how to let the D ,oph |
now OF IL, how to tell them. rs man,
II them as possible, and as often a
'ossihle. So with the Islands. Thei
TRACTORS are supreme. If you wan
he people '" GENE and enioy them
nd hence b. 2 trade and prosnerity
ell them ABBOTT them and as often i,
ou can" -.
Mr.. Doe has hecn baedl'nq the al
ertIsipg of the Association of Hawaii
n Pineapple. Packers, with the Illus
and and Thomas Company of Chicago
nd knows what he is talking about
II you, could bave seen the pile Of
Inquiries as 9 direct result of the las
a,mmRaigh,. yon Wouldn t question
neither 1t paid or not" he says
here j. still much to he done an
ret lha TIE packers need and Probabl
.Li ADOPT Is a continuous Termancn
rlces and lstabil.Zn their ma III y