The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1916-04-05
WORLDS ADVERTISING CLUBS ARE
FOR INDUSTRIAL PREPAREDNESS

tON IND
And They Will Assist 10000
Highly Trained Engineers in
Gathering Information.
NEW YORK, April with the full
authority of President Wilson and the
secretary Of the navy. the Assoeiated
Advertising Clubs Of the World, touch
ing American business at practically
every point, has placed their entire
organization squarely behind the ma
tonwide plans Of the committee on
industrial preparedness Of the naval
ecnsulting board of the United States.
The advertising men. under the lead
ership Of Herbert 8. Houston. presi-
dent, and specially appointed com
,nittee OF leading publishers and ad-
yertising experts. will shortly start
an advertising campaign in the news
papers and magazines Of America in
support Of the work Of the commit
tee on Industrial preparedness, which
embraces an organization OF 10000
highly trained engineers, formed for
the purpose OF making a thorough In
ventory Of American industry for the
first time in national history.
In q letter Just received by Mr..
Houston from Secretary Of the Navy
Daniels. the secretary writes:
Through the assistance rendered the
naval Consulting board by tie Asso-
ciated Advertising Clubs Of the World
In the Accomplishment OF industrial
mobilization, which lies a.. the very
root OF any and every pan for true
Preparedness. q patriotic service will
bs rendered to the country that is be-
You'd price," -
Generous Offer.
Howard e. Coffin, chairman OF the
committee on induskrial preparedness,
In accepting for the naval consulting
board the services of the advertising
men. has written Mr.. Houston as fol-
lows: "This committee of the naval
consulting board takes great pleas
ure in making formal acceptance Of
the generous offer upon the part OF the
Associated Advertising Clubs Of the
World to aid in the work Of Industrial
preparedness now in the hands of the
Committee. In this great work Of
harnessing the full Industrial strength
ofsthe country in the service of the
army and navy your organization,
with its clean record and splendid
trained personnel, can render an in
calculable service to the nation"
Mr. Houston, when seen at the Of
-HNao n IN nj,
preparedness. in the Engineering So
cieties building, IN New York, where
he was in consultation with Mr.. Cof-
fin and w. s. Clifford, supervising di-
rector Of the committees work, said:
Active Cooperation. =
1.-THE plan which has Just been ap-
proved by President Wilson, the sec
rotary OF the navy and the naval con-
sulting board, provides for the active
cooperation OF our organization with
the 81, 900 engineers who will soon I'M
dertake the tremendous task Of max
ing card index survey OF American
industry, so that 1t may be prepared
for national defense, II need comes.
Through the great power Of adver-
Using we expect to arouse manufac-
turers, workingmen, business men, in
fact the whole country, to the vital
need of making Industry the basic
line Of defense So that, II necessity
arises. it.can supply munitions quick
~ and abundantly.
"This is not a war, measure, but q
peace measure. The militarist will
support 1t and so will the pacifist, as
we'll as the great body Of Americans
In between. So we have adopted as
the slogan Of the advertising cam
paign national defense and interna-
tion peace believing that the two
causes will be best served by linking
them together. Publishers Of leading
newspapers, magazines and farm pa
pers. poster men and electric sign
men, trade paper publishers and 9TH
ers representing the different adver-
Using interests have already offered
space to carry the advertising, with
out cost to the government. They are
glad to strike hands with the engi-
neers, in the same patriotic and I'M
selfish spirit they are manifesting,
and cooperate with them in this
broad undertaking.
~ Service To- Industry.
Mr.. Houston continued: 'sWhile the
primary thing. of.course, Is service to
the country, It is manifest that this
work Of the engineers Will be Of the
greatest service to industry in times
Of peace. II industry is modified for
defense, It will be placed on a basis
Of efficiency to meet the keen COMPETE
ton that will surely follow the pres
ent war.
$50 this work OF the engineers for
industrial preparedness means ins,lr-
ance against war and insurance for
prosperity In time Of peace. In both
matters the great advertising interests
Of the country, federated in tho AS
ISOLATED Advertising Clubs, have a