Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-04-23
BETTER times
PREVAILING IN
ALL SOUTHLAND
Overland Official After Tour
of the South, Reports Best
Business Condition Since
the Civil War,

Returning from thirty DAYS trip
through the southern states. Paul
Smith, vice president OF the selling
division, Chalmers Motor company
! brings reports of unparalleled busl-
ness prosperity throughout the entire
territory covered on his tour.
Southern merchants. ranchmen
aud planters agree that conditions
have never been better since civil
war times" said Mr. smith. upon
reaching Detroit. Whether travel
! ing through the broad prairies Of
Texas or In the heart Of the cotton
belt, we found evidences of prosper
ity on every hand, and the demands
of our southern dealers for cars indl-
cate that a generous share of the
profits are being spent for antonio
biles.
Cotton. with only forty per cent
Of the crop sold, is bringing twelve
and three-fourths cents per pound. 50
that the people who invested in the
buy-a- bale movement last year are
not losing anything by their purchase.
1T is estimated that the remaining
sixty per cent Of the cotton crop will
easily bring fifteen cents per pound,
Probably the most encouraging
sign from an economic standpoint is
the great amount OF diversified farm
ing now being done by southern
planters and ranchmen. ] talked with
one planter in the town Of Cleveland.
Mississippi, who had raised 500 acres
of corn In the past season. or con-
siderably more than was grown In the
entire-lounty Of Boivcr, the year pre-
vious. Heretofore cotton was raised
almost exclusively with the result that
when hard times came. the planters
were unable to purchase even the
common necessities of life. To-day,
through raising their own crops they
have been placed in an Independent
position, regardless Of the cotton mar
kets, and are enjoying the best year
in their history.
"At the three southern Chalmers
conventions held in Dallas, Atlanta
and Memphis, the new Chalmers plan
whereby our dealers are furnished
systematic method Of taking care of
time payments on motor car sales.
proved a decided hit. We had invited /
all dealers in the territories visited
to be present at these meetings, re-
CARELESS Of their factory connections T
and the way they took to the new
plan was far ahead Of our most san
SuiHt tNDtildllpiS.
AT the Dallas meeting, liz dealers
from all over Texas reported ut our
headquarters When we reached
Texas there were nineteen Chalmers
dealers IN that state, but at the ex-
piration of the two DAYS convention,
our dealer representation totalled over
eighty. over 125 dealers from Ten
nessee, Mississippi. western Alabama,
western Kentucky and Arkansas
gathered al Memphis February | g and
16. just 14S dealers from Georgia,
both Carolinas and eastern
Alabama came in FOL the session in
Atlanta. An example Of how fast
Chalmers cars ale selling in the south
was furnished by Eugene Polk. a
dealer who attended the Memphis
meeting. file has only represented us
about two months. but has taken his
full allotment TO date and has sent
n . telegraphc order Tor thirty adj
iiional cars
Enthusiasm over the performance
IF the new Chalmers six-30 is gen
eral throughout the south, many deal
ars having staged special endurance
ems and hill-climbi ns contests in
which the car has established re-
narkable records. We confidently
Expect the greatest year in our his
DRY for all southern territory"