Milford chronicle., 1916-09-01
A FAIR DEAL FOR BOTH.

ALL newspapers must get down t
practical business principles without
sympathy or favor for individuals, OF
institutions. The Every Evening, oil
Wilmington, has served notice upon
all the weekly papers of the Delaware
and Maryland Peninsula, that it will
cut OH at September 1st, all ex-
changes. Those papers it desires to
retain upon its business table will be
placed upon the paid subscription list,
and we are glad to have this policy
adopted by the Every Evening, and
hope that it will be followed by the
other papers in that city.
The Milford Chronicle has been
publishing free, for thirty-eight years,
all Church Notices each week; also
matters of interest to the schools and
other public institutiOns-this espe-
cially of Milford. We have been glad
TO do this in the past, and had not the
great advance in the cost of print
paper and of wages over the rates Of
past years, come about, there never
would have been cause for a change,
but, with the necessity for supplying
the general local news of the many
Chronicle circulates, as well as the
town Of Milford, we will be compelled
to naugurate from September 1st,
1916, new conditions. The need to
print news OF general interest to ali
the people OF all parts OF the State,
and at the same time keep the number
OF pages down to the lowest possible
point, and supply the space tor the ad
Yertisers (wnO pay the cost of print
ing the paper) makes it necessary that
those who get the benent must pay |
for the notices OF ali meetings, and |
all anairs OF a public nature. 1t is |
too much to expect or even ask, OF |
the weekly newspaper publisher, that |
churcn notices, Ialrs, Dakes, plcnlcs /
for the benent OF the puDnc or tnat
immediate district, statements Tor the
puDnc scnOOls which anect only the
individual scnool district and not the
interest Of the entire school system,
public institutions and OtneT private
snail be printed in the col
umns OF the iocal papers free.
Editors and publishers have been
bemOa1ng this persistent consuming OF
their columns for free advertising of
anairs whicn are paid for in city pa
pers, and are of no Denent Lnly 10 the
local town or community where they
occur and now the price of raw paper ,
is driving them to stop a custom
which has grown to be second nature
with most OF the people.
From this week on in the future,
the Milford Chronicle will make
weekly contribution OF five lines OF six :
point type, to each church publishing
he scnedule OF services for the tOl. 5
lowing Sunday. For each and every l
ine OF publication used in excess Oh
he five lines donated, charge OF i've
tents per line will be made and at the I
expiration of each month, a bill will /
Je rendered to the Church, and the
rec lines deducted as a credit to the y
Otal charge for the number of lines
lsed during the month.
The amount of space consumed by
he churches and for other notices OF
fiairs which are not news, but are y
vents for the pleasure or profit of u
Institutions OF individuals, amounts in
he Milford Chronicle to about three d
undred dollars each year. We do not p
ropose to afford this luxury any a
Dnger. - -
nE NlAAApAu Il II g A0AAR ReAHg PeAg ANA
s advertising, and there is no reason u
Thy the schools, the churches or other :,
ublic institutions should not do the u
anne The lodges pay for all mem =, y
rails and resolutions of coincidence; %
-hy not other public institutions pay -
u their notices in which the people IL
re interested?
If the people who want everything
1ne FREE, will pledge themselves to g
ay for the blank paper, the labor and m
le many other elements which have Al
be met each week in putting out a D.
sWspaper-nO matter how small il p'
ay be or how limited its circulation Ds
we will gladly start such a paper in "
ilford for them. Possibly the money ar
buy the plant might be secured
ON some philanthropist or politi-
an; but, the present conditions Of all
nds Of materials which enter into
e makeup Of newspapers, now re- at
lire cold cash as a means for max on
6 bargains. HI
The editors and publishers have an
en- liberal to churches, schools and fu
public affairs, and they have never re
en- given credit for their generosity wa
thirty-eight years we have yet to Ht
ceive acknowledgment from any fol
urce for publicity Of interests which
d a right to pay for publishing Of
tees, which have been published We
se. Let all newspapers from now
charge for every notice and render Of
-eceipted bill-if they desire to give me
-ay their space They are certainly to
titled to credit for giving away that thu
Iich cost them good money to pro- Gel
ce. The State charges every news sli
per a tax in the shape of a Manu-
.turer's License, and the State is the he
lple-so why should newspapers wi
e away what they are now paying Mo
II for? col
- ant
,op t,,o v,aelre candidates. for of -