Pine Bluff daily graphic. (Pine Bluff, Ark.) 1893-1942, 1916-09-13
FALL OPENING At
FR0UG'S STORE IS
PLEASING EVENT
Women Gather in Crowds
to See What Dame Fashion
Says They Shall Wear.

opening yesterday.
Also, it rained yesterday-during
the forenoon and early afternoon.
/ But Froug's fall opening was on the
program, and the women Of the city
/ did not let little thing like rain
prevent them from being right there,
to see what was being shown, to fit
and try, to admire and praise, to chat
one with another about this, that or
something else, and generally to en-
! joy themselves in the way the Womea
! folk have when surrounded by pretty
things to wear.
The store was handsomely decorat-
ed for the occasion. Fail flowers,
autumn leaves, the "sere and yellow"
tans and shades Of brown and gold,
were used lavishly yet most artist
cally, and from the spacious and most
attractive show windows at the
entrance, all through the big store, the
| fall and autumn stocks, just opened
and placed on display, were given the
setting best adapted to show off their
fine points. Mr. Nesmth, head of the
Froug stores advertising department,
personally had charge of the decorat-
ing, and he was warmly congratulated
yesterday by many of the visitors to
| the store, for the very excellent result
achieved.
Some Fashion Notes.
One who kept his eyes and ears
open yesterday-even tho he be
mere man-could gather many inter
esting fashion notes by visiting the
Froug store, not only by seeing the
autumn goods, but by listening to the
chatter of the hundreds of women pat
rons. At random, some of the notes
that will interest the stay -at-homes-
most of whom must have been sick
or tied down, else they would have
| been among those present'-are as
! follows:
Long coats will prevail.
All skirts will be very full.
Large plaids will be popular, in
| skirtings.
/; Hats will be decorated with beetles,
| bugs and animals.
Furs will continue in vogue, even
| more pronounced than was the case
last year.
The high "envelope" collars, Which
can also be worl down. lapel-wlse
are prominent, indicating that the
women have decided to keep their
| necks warm this fall and winter
Departments Well Equipped.
| The several departments of the
store are excellently equipped for the
annual opening. In the ready to wear
department. where Mr. Sherman is il
charge, satins appear to lead in
popularity, closely Followed by serge
and satin combinations, charmeuse
and broadcloths, in shades of plum,
green, navy, black, brown and
Burgundy.
The separate skirts, principally in
large plaids, are shown in satils, silks
and WOOL.
Mr.. sherman is also supervisor of
the big millinery department, where
the Froug store probably has the
largest and most complete display 1t
has ever had.
One creation that won general adj
miration was wide brimmed some
thing with bag to match, known as the
Betty Ross set, the which is popular
new fad among the ladies. A heart
hat in black satin, with gold braid
trimming, was most attractive. A
small toque, heavily draped with a
| long veil, known as the "war bride
| toque," was also shown.
| Plum, Burgundy, brown and black
seem to be the leaders in millinery
coloring, though nearly all the colors
of the rainbow were noted in the be-
wildering array of pretty headgear.
The one particular thing that attract
ed special attention, however, was
that ornaments of beetles, bugs, birds
and even elephants are used on hats
this year, these decorations being
made of beads. ostrich, and silver and
gold ribbon. Jockey hats and Tam
O'Shanters were also seen, and sum-
ming it all up, the hats range from
the small toque to the extremely large
wide -brimmed affairs.
Miss Lyons of Chicago, is the head
trimmer in the millinery department
this year, while Miss Angie Hansen,
Mrs. l.. c. Smith and MIS-. Jordan are
again in the sales section of the de-
partment
Miss Dissbrow, coretiere from
Chicago, is demonstrating the Gossard
corset during this week at the big
store, and is making many friends
among the women OF Pine Bluff.
l.. Froug, head OF the big estaollsn-
ment, who has been working indefatl-
gably in preparation for the fall
opening. was the recipient yesterday
of hundreds of expressions of con-
graduation from patrons of the store,
as were the several department heads
these being Mr.. Sherman and Mr..
Nesmith, already mentioned, Mr.. Long,
who is in charge of the dress goods
department, MT. Huntley of the shoe
department, and others who have
aided in making the affair SO success
full, not only by their acquisitions for
the latest things on the markets, but
| h,. their excellent method Of display