El Paso herald. (El Paso, Tex.) 1901-1931, 1916-08-05

enf Paragraphs
cy and Program
NOW YOU WONDER, and naturally. how We can reduce the
price of the REQ Six models and not the Four-esPeeiay
after what have Just told about the increased cost
Of production.
SEEMS ILLOGICAL at first blush-doesntit3 Buttisnt
for the truth IS never l!oglea ana tne as I'd s
still it costs Us less to make this s1cynder model than
did year ago.
BY THE wAY-theEes greatest possible example Of the
Ti GtelnE' Tic '''' pan anu - ''----'--
REQ THE FIFTH SOLD FOR $3.50 in 1912 It's price was
reduced by stages from year follows:
S1175. $l05O. and now is 1915 fob. Lansing.
SAME CAR?-No-an infinitely better carOr each yearwe
have incorporated refneents and added equipment as
the art has developed.
ANDWE TOLD YOU EACH YEAR the reason for the re-
duction-that had absorbed portion of the initial
and were giving you the benefit
THIS POPULAR REQ SIX is in its third season, It
has passed the stages through which great four
cylinder naesake wentintal costs have been absorbed,
REQ policy we give the buyer the benefit and set the pros
$115O fob. Lansing
WE WILL MAKE A LOT MORE Of those 4passenger Six
s6o: sn the n: dns f o1 model It poT one Of
the most popular Reos ever built
OUR RECORDS INDICATE that the majority of those who
bought REQ Six Roadsters the past who
formerly had paid 5000 to $1,000 for their cars
HERE'S A THOUGHT FOR YOU: If you must count til.
cost you can't DO better than to follow the lead Of til.
millionaire in the selection Of an automobile.
FOR THE MAN WHO CAN afford to pay any price he
likes for s car Is the 9s man T bs d0 DE T n
often dictates REQ than any Other. II
THE SIX SEDAN speaks ITSELF though truth to tell an
illustration does it scant justice
YOU MUST SEE IT where you can study its artistic Ines
which price at Sl750.
NOW A WORD ABOUT THE TRUCKS since 90 per cent
Of all REQ automobile distributors also handle REQ
trucks.
PRICE OF THE 15OO-PoUND REQ Speed Wagon" has
been reduced to $1,000
SAME REASON MEIPoL1CY-rednoed cost of manu-.
ciated in speaking Of the REQ SIX. II
NEVER SINCE THE DAY this model was announced-and
we made only one general announcement in the whole
ysarMha ave we been able to supply the demand Neve
ground and is running to capacity. *
AND THAT TWO-ToN REQ. What shall we say7 What
need We say2 We submit it is the greatest 2Ton motor
given greater proof of its sturness and efficiency and low
cost Of upkeep. *
ETC JUDGE By at qE Sst md 9 may wen
the price $500. instead of $780, lS
AND FINALLY WORD about the big general plan +
brief reiteration Of the REQ policy. Is
WE STILL ADHERE to our determination never to max.
REQ trucks than make and make every lS
good IL
TEMPTATION IS GREAT Of course. Dealers protesting
what sold foundation this REQ success was bui (
and we'll jealousy guard that policy to the last is
RIGHT NOw-AUGUST-there are more orders on hand
the factories than previous history
Orders hopeev in Of factory output-and that
also is greater than ever before Il
AND RIGHT NOW REQ stands higher in the esteem of buy
and Of the trade than ever before. IL
100000 PER ANNUM not small by any means REQ
fact Of the point production We :
to make all the autonobles-ony the best Z
RATHER THAN INCREASE the quantity we shall strive
always improve the quality that, the art aef-
and generally improve still REQ Will continue
to be known as-"Ths Gold STANDARD of YalHss."
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