The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-03-19
WELL KNOWN TRUCK
GIVEN new NAME
nesmcbfle Company Pays
Compliment to A. T.. Riker,
Prominent Engineer.
- srhSr eucas = me lates. CONNER.

- HsMr ouck = the latest CONNER.
SsSfn Brdseport. Conn. comes the
- that The Lnromobile Company Of
Insoa = bringing out the latest edi-
= a ~ wpFm drive rotor truck.
se6ued after 10 vice-presldunt and
HNse engineer. Andrew Lawrence Rikcr.
Tho nsw Rtker truck Is substantially
- eane product that the company has
IN producing for nearly two years.
MY tina IN Il are Incorporated a few
c0ossnents which. in the opinion OF
- company. practically standardize the
1uAurs FOR years to come.
J. 4. Ro,hA Jr, secretary OF tho To-
csnobiie Company. tells the story about
ne nsw truck and its new name. lie
~
'T7e Lcoomohils Company OF America
~ been FOR four years making motor
t,scks IN moderate numbers, studying
.hs 0uetnees very carefully. stud,iu
,yuoS design and truck Performance
Uyv thoroughly both here and abroad.
sSVelen tho war broke out We felt that
- rad deve'op~d our worm drive truck
10 our usual high standard. and wc!.
confident that We had a hsh class a-ti-
Gle that would prove reliable and eco
nnr,,al FOR at least ten years in the
hands NJ any owner. To make "A long
ard Interesting story short. this truck
rs been bought and used with satisfac-
an By the Governments OF Great Brit
str. Russia and france.
"Our truck has stood the ,cs, OF war
ard the shock Of war. II has more than
made good. and as far as We know all
~ Cu. war trucks are III service. which
. al Important point. as most reop.c
nave the idea hat most trucks la~t only
a week or Two IN war service. Tbs IL
not 20. American trucks have don. far
better than 10 WAS supposed they would
%.
"our new truck Is practically tho
Rrne product ~ hat before the war.
only ,hst Il Incorporates such lesron~
a. &c have been adj. 80 learn from
re war. We have adopted some sug-
cestious from foreign military eng
nee~ that appealed - us a. proper. and
Ne ai ppted a few suggestions from some
q. our men in the field who have been
reporting to Mr.. I:il,er. Thus We feel
;hat Ne have a truck which Is par,icu-
larly worth while. and nj a price that
q as low as or lower than the rise %.
the average truck.
~ found IL desirable to change the
name Of the truck from 'Loromobile'
20 'Riser' for several reasons. In the
first plar% the name H~.ocomohilc' has
come % mean a very expensive 'uNuri-
Gus motor car. made In limited numbers
:or the limited number Of people VINO
car AFFORD to buy and enjoy f..
'Tbus the name l.o .omob!le' IN "A
ROTOR truck would i'nply luxury and
hGh cost whereas Tire motor truck :
a business venr'le taat has 20 deliver
'he goods. and 1t has to make good on
a money basis, In "A certain sense il is
a. eAp.d'eui. and although Il must zee
gh lass 20 he .n'c.e', and ,couo nictl
The wAO.c problem H. a4ltc different
.om mat of building "A smart Ca.
Furthermore. calling fu" truck aft,.
W. ]. ser is rart'cuiar!N appropriate.
W I.kcr ! ole Of IN" ',.,uust motor
CO. DIES gr-lS iu NH.,l.oa A. s. quite
~, k.'Nn. &c built one of the first road
7r'ts 40 this cIiu, y. IL, built D"i..-
ne Al yeli'lcs sixteen aN! ti-a.,.u
..i"S ago which are .till runh.ug. These
'ea.. '.es we're built for prominent .ou-
c"'as Ike Altinan's and Gorham's o.
New York. Mr.. EIk,- nai rl.i. ~ as
'tFir az 1901 u - "a cslirl.r a. WITH
Siee. frame. SIDING G'.. trarsm -s.ou.
r-d" drive. electric g'u"~ttur Rd All
- t.eGyrnts OF tn. mod. ear. -nuN ~
hin - have had roresign, and ability o..
a marked and unusua. c"naract,r.