The Washington times., 1916-02-24
CALLS SERVICE BASIS
or SUCCESS IN TRADE
Arthur Frederick Sheldon Ad-
dresses Members Of His
Washington Classes.

Declaring that service. in the sense OF
ot business success. Arthur Frederick
Sheldon. founder OF the sheldon School
OF Business. IN an address to 100 mem
bers Of his Washington classes at the
Releieh last night urged the develop
'nAnt Of this quality.
All primary and tributary laws of the
business world. said Mr. sheldon. merge
into the one central and universal law
OF service .
Service, he said, is composed OF three
Factors. the right quality" the fright
Quantity" and the right method"
IN proportion as man gives q plus
= PLUG n he receives his reward" said
he ,'or to quote an aphorism, He profits
most who serves best"
As In the case of the law. said the
lecturer, ignorance OF the universal laws
OF nature, which are the fundamental
laws OF business, does not operate as
a mitigation of the penalties for ignor-
ing them.
Broader Sense of Word.
Mr.. Sheldon explained that he used
the word "Duslnoss" in its broader
sense of all human endeavor.
Know yourself and build your quail
ties" he told his students.
Mr.. Sheldon declared I'VE are living
in realm OF law, not luck" and said
that ultimately luck Is negative ele-
ment In business.
The LECTURER then told his audience
that per cent of those engaged In busi-
ness act as employers to the other %
per cent. He asserted that the attitude
OF labor. the 95 per cent, IL to give as
little service as possible and to get as
much money as possible for that little
capital. he said. admitting the splendid
exceptions. is constantly striving to get
as much work from its labor as possible
and pay them as little. He declared
there will never be peace in the busi-
hess world until there is a spirit of CO.
operation. and an application of the
principle of service.
Employers, ne said, must develop the
human factor" or the ''man power" In
heir the atsti Industries; II they are to acnieve
point In the evolution of society. ne
said. is the evolution of the individual.
Calls Him Pioneer.
,Cuno H. Rudolph delivered a brief in
troductory address. in which he spoke
of Mr.. Sheldon as the pioneer in the
science OF business building. When ne
was q boy. said Mr.. Rudolph. the only
formula for success was to dig, dig, and
dig more. Now, he said. this waste et-
fort Is eliminated by the application OF
scientitlc principles in the conduct of
Eight hundred business men in this
city are now enrolled for the SheIdun
course Of lectures They are divided
into twenty classes as follows: WASH
National Capital Press, District Nc
tional Bank. Miller Brothers, Executive
Business Science Club, No. 1, Second
National Bank: Home Saving Bank, Ma
well & Son. American Security and
Trust Company, Robert Berberichs 5
Sons, Mutual Life Insurance Company.
Washington Loan and Trust Company,
Area Glass No. /, Area Class No. ?,
Harris & Ewing, Executive Business
Science Club of Alexandria, F. ]. Jelletf.
and the National Savings and Trust
Company
Mr.. Sheldon wills address the Area
Class, this evening at the New Ebbi.t
House, at s o'clock. II was announced
that women members of the school
would be welcome at this lecture.