Pine Bluff daily graphic., 1916-01-18
NEW KIND OF
 HOLIDAY IS
 THRIFT DAY /,
Plans Under Way for Gen eral Observance of Day in
 Pine Bluff.

Arrangements are being made to have February 3 generally observed in Pine Bluff as Thrift Day to com- memorate the Tooth anniversary of the establishment of the savings bank in the United States. The ministers of the city will be requested 70 call attention to the event, and ,c all that thrift indicates. Special attention to the subject will be given ill the schools, and President s. c. Alcxan- der of the Merchants & Planters bank has accepted an invit ation to deliver an daddress on Thrift" to the students of the Pine Bluff Hig! school. Superintendent Jordan, Prin cipal Allen and members of the teach ing corps are awake to this opport- tunity to turn the thoughts of the young people to thrift. and will do their part to make the observance beneficial to all.
 Thrift Day, February 3, is unique as a holiday in that it's proper oh- servance is vastly different and far more beneficial one to the individual than the usual celebration of the aver age holiday. On this day the even tenor of things goes on; busin 9ss is developed; and financial institutions remain open to do their share in the celebration. There is no cessation of progressive activities familiar to most holidays, and which frequently result in reckless waste of both time and money.
 Another feature is that it is the onlr hol;Isr, ligion or class. In it's final develoD- ment it is neither national, sectional regional or factional, but can be ce,e- brated by all humanity, to the ulti- mate and lasting benefit Of individuals, communities, nations and the world.
 Economists for years have been agreed on the increasing evidences ct waste on the part of the average per son, but the remedies advanced have been various, and frequently too inn practical for successful application From Philadelphia, with every ele- ment for universal endorsement comes the suggestion of Thrift Day, Febru- ary 3. The primary point is not whe- ther the idea is absolutely new, but whether it is practically susceptible of useful application.
 Perform Some Thrifty Action.
 The celebration of Thrift Day lies in the faithful performance by eacE individual of some thrifty action or that day. The very simplify of the idea will go long way toward its successful development, and this de velopment will mean a mighty stel forward to better conditions for every. body.
 For this reason, leaders in all field: of activity, particularly financial inst. tutions, are cooperating to make me morable the first annual observance of Thrift Day this year, so that there will be a fitting standard to be fol lowed on the Thrift Days to come. | While the saving of money is ont very desirable feature, this is not thu essential basis of thrift. It actual. includes the utilization of common sense in three things-the use 0 earnings, the use of time and the cul tivation of temperate habits. Fron each of these qualities lesson migh profitably be taken by many.
 Statistics show that the lack 0 thrift is more concerned in the mak ing of poverty than deficiency Ii wages. Thus it is that every thrift person may be considered as a publi benefactor, and every thriftless perso 1 a public enemy. Society is split i two classes-the prevalent and tn improvident. The annual oDservanc of Thrift Day is confidently expecte to eventually reduce the latter ele 1nent to an insignificant percentage the population. Careful estlthatt show that the percentage is no heavily on the wrong side of our ns tional ledger. The very essence honesty is the living within one means.
 In the use of time, how many al there who fully realize that time ono gone is lost forever The thrifty il dividual does today what he could tomorrow. He utilizes his time in h youth that he may have it to spal in old age. Common sense in the al
 tribution of ones time is poWerf
 factor in thrift and Thrift Gay offe
 the opportunity to practice it.
 R, w. Etter, manager of the saving department of the Merchants
 Planters bank, is taking an actl'
 part in the movement for the obser
 ance here, and will receive the c
 operation of other thrift enthusias
 and bankers. MT. Etter has address'
 a letter to the ministers, requestl1
 tha they call attention to the day.
 MNMAN AND WAR