Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1916-08-06
REQ OFFICIALS
OPTIMISTIC SORT
Sales Manager Rueschaw Be-
lieves U. s. Business Will
Be Even Better After War.
BACKS UP HIS ARGUMENT

y guess I'm an optimi,t all right
and Sales Manager RucschaW OF the
j(Cn Motor I ar company, and | sup
pose a Bruin banker would discount
my enthusiasm. But when hear
that question SO often propounded
NOWADAYS, What will business be
alter the war closes ] can't but cN-
claim. 'Betterv
"Ol course | know we are now
enjoying-in fact, reveling in prosper
ty that is abnormal, but for the lie
OF me | can't see why that prosper
ity should not be permanent.
at is possible, you know, to keep
the money after we have made it,
and though | try, because good
business sense dictates that all should
look to the dark as well as to the
bright side so as to anticipate any
slump that may come. ! feel that
this is one of the times when we
need not expect rain Just because
we've had prolonged period OF
bright sunshine
Il am told that the pendulum
must swing to the other extreme,
and all that sort of thing, but no
rule would be a rule without all ex-
ception to prove it. and surely the
world cataclySm through which other
countries are now passing is an OK
ception TO all rules.
Income in Billions.
Europe has poured more than
three billions of dollars into the
purses OF the American people i'll
the last twelve months, and since all
of the munitions contracts are tor
three years, will continue to pour
it for some time yet.
That money is here and there's
no reason why it should not stay
here Europe is in dire necessity for
certain things we could make and
sell, and She is paving us for them.
There is nothing Europe makes that
we must have, therefore there is no
valid reason why that money should
go back
Summing it up i'll word, I'd eN-
press it this way; We have enjoyed
1t five years demand in one year
time That has resulted in empty
shelves. And empty shelves is the
best possible preface to prosperity
Those shelves must be filled again
That demand must be supplied
why, we have actually been en-
loving period of want in this coun-
try-ask milady if she hasn't had to
accept qualities of material and colors
that in normal times she would not
haye tolerated.
"The close of the war will mean
that her needs are going to be Sup
piled, and that means distribution OF
prosperity.
Pay Up Debts.
meantime many who are in debt
have paid their bills and can now
make fresh start. Various concerns
nave discharged their obligations and
retired their bonds. This gives then
a clean slate. The only sufferers in
his case are those who can no longer
clip the coupons-no longer draw in
terest from those bonds. But, on the
other hand, these latter have gotten
the coin and are now prospects for
the purchase of more bonds.
Gould any business man imagine
ANYTHING more beneficent than a con
dition which would take the obsolete
articles off his shelves and at full
price? Yet that is precisely what has
happened. Anyone who has had any.
thing to sell has sold it and realized
handsomely.
Our locomotive works and rail
WAY equipment companies have beer
50 busy the last two years building
equipment that our own railroads
nave had to get along with obsolete
equipment. Meantime the extra traf-
tic has worn that equipment out at ar
abnormal rate. All this must be re