Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-01-25
STUDEBAKER ANNOUNCES
NEW MODELS WITH SOME
ADDED REQUIREMENTS
New Series II FOUR PRICED at $845
six Sells for $1050-lMore Than
5000 of the New Cars Already
in Hands Of Studebaker
Dealers

Dealers.
! Announcement just made of the
new Series IL Studebaker six-cylinder
and four-cylinder models comes in
the nature Of a double triumph for
the Studebaker Corporation. For not
only has this giant organization main
tanned Studebaker quality in its latest
product, while effecting II added re.
| finements and in several instances re-
ducing prices; it is further startling
the public by announcing that ship
ments of the new cars have been 60
ing forward for the past two weeks,
SO that more than 5000 dealers al.
ready are able to show the Series
II models.
The basic. design of the Series II
cars shows no radical changes. The
mechanical principles that have prov
ed successful are retained intact
The new refnements have been in
the direction OF securing greater
roominess and comfort, along with
still further conveniences. In spite
of these added features, however. the
new Series II, four-cylinder. seven
passenger touring car now sells for
$845. The three-passenger roadster
seven-passenger touring car is priced
at $1O50, and the tnree-passenger
roadster at $1O25.
A notable addition to the Stude-
baker line is the siX-cylinder, seven
passenger sedan model, the price of
which is $1675.
Other new Series II six-cylinder
models are the three-passenger land.
au-roadster, at 1880; four-passenger
coupe at $1,000, and seven-passenger
limousine at $500 The four-cylinder
models include the three-passenger
landau-roadster in addition to the
touring car and roadster types.
One of the most striking refine.
lnents in the Series II cars is the
divided front seat effect. The front
seats are of the individual type of
construction and are adjustable fore
and aft.
The brake and clutch pedals have
been heightened in order to provide
greater leverage and a consequent
ease in control This pedal adjust
LlcHl, luC IA tlli SSdL
adjustment, provides for drivers of
varying sizes, and is convenience
appreciated by motorists.
Another contribution to ease in
driving is the removal of the cowl
board forward and upward. thus gain.
ing more leg room, and the more
compact grouping of instruments UP
on the cowl. The arrangement is
unique. Illumination of the instru.
ment is secured by new indirect
lighting system.
BY moving the gasoline tank from
the cowl to the rear of the car and
Installing the Stewart vacuum feed
system to insure steady supply OF
gasoline at all times. more room is
obtained Elm the front of the car,
Several refinements that anticipate
the wishes of drivers are the PROV.
sion of radiator guard TO prevent
mud from splashing up into the radi.
ator: the removal of the carburetor
air control bracket from the steering
post to the cOwl board, and the lap.
Fping over the lower glass, thus rem
dering the windshield absolutely
storm-proof.
The features that made the 1916
Studebaker models notable for power
and efficiency are retained in the new
Series II cars. The motor has a
3 7-S-inch bore and 5.inch stroke. de.
veloping 40 horsepower in the four.
cylinder model and so horsepower in
the siX-cylinder car The Wagner
two.unit electric starting and lighting
system is used, with still further re.
finements that give it power to turn
the motor over easily, even in the
coolest weather.
Rear axle is of the safetyinsuring
Studebaker full-floating type. with
complete equipment Of Thinker bear.
lngs throughout. The long resilient
springs are of the threc-quartcr clip.
tic type in the rear and semi-cllipuc
in front. Riding comfort on the road
is further provided by the Goodrich
tires Of generous sizes. 3ix4 inches.
safety tread on the rear.
Larger and deeper tenders add to
the general attractiveness of the car.
The standard color adopted is known
as "studebaker blue" its lasting rich.
ness having been attained only after
extensive and costly experiment.
The brakes are large. easy acting
and .tight-gripping, with l5x2.inch
drums, and are of ample size to stop
the car within a few feet.
The rim used on the wheels has a
unique interlocking device that
springs the tire on when 1t is desired
to remove casing. This docs away
with the necessity to, use a chisel 10
get tire off. Of a rusted rim, and
serves as a greatly increased con.
venience.
Coincident with the appearance Of
the new Series II models, It is an.
nounced that the Studebaker output
for 1916 will total 100000 cars. The
factory force is now working on
schedule that insures that number OF
machines during the coming year.