El Paso herald. (El Paso, Tex.) 1901-1931, 1916-10-07
GREAT PUBLICITY
FOR THIS REGION
Farm Meetings and Dam
Dedication Widely Adver-
tise Ell Paso Everywhere.
By GEO. IT. CLEMENTS.
Publicity Commissioner of the Cham
her of Commerce.

Grafton, the publicity given
the city OF Fl Paso and the irrigated
alleys under the Elephant Butte pro-
ject during the past few months. has
been invaluable.
IN no other way, possibly, could the
city and its environs have received
so much space in the newspapers and
magazines OF the country and CONT
nent The continent is included FOR
the reason that the papers of Canada
and Mexico have printed stories Of the
great congresses and OF the soil Pro
ducts exposition which are 10 be held
in El Paso oct. Il TO "a
III PBSO in the LimeIight.
FL PsSO has been in the lmelight
for the past five or six years. and has
been given date lines in the daily
newspapers OF the world as often as
any other city IN the world except. it
may be London. Paris or Berlin. but
the advertising given the town through
that form Of publicity was not of
character TO make those who read IL
turn their eyes in this direction when
looking for homes or for a safe place
in which to engage in business
The Congresses Made 1t Possible.
The holding OF the Irrigation con-
Gress. the Farm congress and the eX-
position, but above all. the dedicat ton
OF the dam; afforded an opportunity TO
get into the newspapers and maya
zines stories showing what there is in
EI Paso, and in the territory surround
ing II in the way Of opportunity for
the man who is looking for pleasant
place in which to live and invest his
That opportunity was taken ad-
vantage Of TO the fullest. as the clip
ping files of the Irrigation congress
and Farm congress Will eloquently
testify. In the files Of the Irriga-
tion congress alone are thousands OF
feet Of clippings from the newspapers
OF every state in the American union
and from Canada, Mexico and Aus
Many stories sent Out.
From the offices of the Irrigation
congress. since Aug 10 till Wednesday
Of this week. 1875 stories have been
sent TO 1910 evening and $50 morning
newspapers $50 farm publications. and
80 special publications, including those
devoted TO discussion Of financial SUD
jecrs, mining matters, etc
Exposition Equally Active.
The Farm congress and the Soil
Products exposition were equally &C
tive. though their activity was directed
toward supplying the newspapers ana
other forms of publication in the
states west OF the Mississippi. and
in the nearby territory from which Il
is hoped to draw exhibitors and sight
seers to the big fair which VIII be held
in FL Paso this month
In the publicity sent out by the
Irrigation congress mention was MADE
in every piece Of not only the lrriga-
ton congress. but the dedication OF
the dam. the annual convention of the
farm congress and the exposition, thus
giving wide general publicity TO all OF
the big events which are holding the
city in the center of the stage
Correspondents Helped
In addition 10 the matter sent Out
by the publicity commissioner 70
papers direct hundreds OF pages OF
manuscript and hundreds OF photo
graphs were furnished the correspond
ents in FL Paso representing news as
sociati0ns and the larger newspapers
Of the country, and this matter has ap-
reared in the form Of illustrated sun
cav feature PAGES in scores Of publ
cations of great circulation ana Wloe
influence.
The Associated Press. the United
Press and the International News Ser
vice. the three big news associations
OF the country, covering all the daily
newspapers OF the United states ana
Canada, have each carried many news
stories of the congresses and the dedl-
cation Of the Elephant Butte dam,
which have been widely published IN
addition to the matter sent out rom !
the publicity offices OF the con-
crosses.
Many Pictures Published.
The news pictorial associations. such E
as the American Press association, the
Newspaper Enterprise association ana
the international Film service, were
dam and the officers of the Irrigation
congress. and these have been given
wide publication The plate making
concerns like the Western NeWspapeI
union. and the American Press asso- {
citation were also employed to furnish J
their clients in the country districts, |
where stereotyping plants were rev
and far between. with ready made cuts (
of the dam and of the exposition !
buildings. This will account for the I
appearance in almost all Of the weekly
r newspapers of New Mexico. Arizona,
Texas. Oklahoma, Kansas and Colo
RADIO. Of illustrated articles on Il I
Paso's big quandrangular event.
Clippings to he shown.
In order that the general public may /
see for itself what the newspapers |
OF the country have been doing to dis
peI the idea that Fl PasO is notable /
only as a hotbed of revolutionary in /
trigue. and to prove that there as 4
something here besides heat and I
horned toads, steps are being taken 20 /
have the newspaper clippings SHOWN 4
in public places throughout the city
The advertising Of a favorable ma
ture secured since the question OF I
holding the congresses and the expo.
sition in FL Paso. was first mooted II 4
paid at the advertising rates OF the /
papers printing the matter which has 4
appeared in type would cost the people /
Of the city full million dollars As
a matter Of fact. il could not have been
bought at any price IN the form IN
which is was printed
FL PaSO Papers Praised.
In discussing the publicity given FL I
Paso during the past few months by
the newspapers of the country. the !
newspapers of FL Paso should not be /
overlooked. They have been exceed
ngIy kind in the way Of giving lber-
ally of their space to the advance
ment of the interests OF the congresses
and of the exposition
It is hoped that as a result OF the /
publicity given the big festival there
viii be a record breaking attendance
Il the congress and the exposition It I
is safe to assume that never before,
in the history of the two congresses, !
have they been given so much news
paper space. and II is doubtful IN ever !
before in the history of American
newspapers. have they given so much |
space to any event except to worlds
fairs or the national conventions OF
The leading political parties