davidaulloa/AmericanStories huggingface dataset:
Newark post., 1916-02-09
PERSONALS

-, o,d Mrs. McAvoy of Phila-
deIphi. and Miss Smith m oi ''.oohan sml,n1 i
oetp' t,Io n. j., were the weekend
s'its, suest of Mr.. and Mrs. Herman
lYST 5I;s Louise Evans of Chester
"1 M recent visitor at the home
"f %' +e Misses Wilson, u,
o. rs. John Pilling leaves Thurs l,
i. for a weeks stay at Atlantic
Hiss Marguerite Grier of Sails
,rv, Nd. was the weekend
nest of Miss Elizabeth Wright.
Mrs. Clendaniel and Miss Glen
>danieJ of Kennedyville, Nd, have
boom visiting Mrs. Ruth Rhodes.
Miss Marvel Of Laurel, Miss
pragot of Flushing, l.. l., Miss
Simmons of Wilmington, and Miss
KYLE Martin of Dover were week
end quests of the Misses Bowen
Mrs. Edgar Dawson OF New
York, is the guest of Miss Anne
HoSSinger.
Miss Miller of Philadelphia
Miss Louise Hughes of Whining
ton. Miss Atticks of Newport
were the recent guests of the
Misses Pilling last week.
Miss Hilda Hardesty Of Viii
mington was the weekend CUES
of Mrs. H. L. BOnham.
Miss Nell Janvier of Middle
tcvn. was the recent guest of Mrs
J. Pilling Wright.
Miss Della Phillips Of Phila
dephia. visited Miss Mildred Nc
Neal last week.
Newark post., 1916-02-09
dolph-Macon College, at Ashland
Va.
Fridays Game Cancelled

Owing to an epidemic of scarlet
fever at st. Johns College, the
basketball game reported above,
Tor this coming Friday evening
has been cancelled. The next home
game will be with Drexel Insti-
tute, on the evening of February
twenty-third.
Newark post., 1916-02-09
SOCIAL SEASON
AT ITS HEIGHT
Tunior Class Gives Brilliant
Dance

The Misses Wilson entertained
two tables at Bridge last Satur-
day afternoon, in honor of Mrs.
Edgar Dawson, of New York.
Mrs. c. B. Evans entertained on
Tuesday afternoon in honor of
Miss Anne Cahall of Bridgeville,
the guest of Mrs. J. P. Wright.
Mrs. Whittingham entertained
this afternoon in honor of Mrs.
Dawson.
Miss Eleanor Harter entertain
ed at luncheon last Saturday in
honor of Mrs. Dawson.
Mrs. C. C. Herman has issued
invitations for a card party on
Saturday afternoon of this week.
Mrs. Tyson entertained a num-
ber of friends last Monday even
ing.
Mrs. S. J. Wright and Mrs.
Pilling. were guests today at the
special meeting of the New Cen
tury Club Of Dover.
Mrs. J. Pearce Cam entertain
ed at cards Thursday afternoon
in honor of Mrs. Richard Cam,
Of Kirkwood. There were two
tables of bridge. The guests in
cluded Mrs. Charles C. Herman,
Mrs. c, O. Houghton, Mrs. Wal
ter H. Steel, the Misses Wright,
and Mrs. Joseph H. Hossinger.
One of the largest and most
brilliant dances ever staged in
Newark was that given by the
Junior Glass of Delaware College
last Friday, in the Armory. Per-
haps for the first time in prom"
history, the large crowd danced in
comfort, for the great, roomy
drill hall proved an ideal place
for this popular social event. The
bold and uncompromising lines of
the interior had been completely
changed by the decorating COM
mittee. The effect of the arsenal
like brick was softened by wide
band Of blue and gold bunting
which bordered the hall. Pen
nants Of the various colleges and
fraternities added more color to
the building. The rafters were
cleverly hidden with festoons of
blue crepe paper, which radiated
The Town and Gown Club of
Friday evening, February 25th.
Crepe paper, which radiated
like rays from the electric golden
sun. All the chandeliers were
softened by shades of yellow. The
word Delaware" in blue and
gold lights blazed from the bal
cony, and on the opposite wall the
numeral 1917. Perhaps the dec
orators greatest triumph, how
ever, was in the balcony, where a
miniature forest of cedars -four
ished to the delight of the guests.
Oglesby's Orchestra of Chester
furnished excellent music.
The officers of the Junior Class
and the committees under whose
management the dance was given
follow: G. c. Brewer, president
J.. l.. Smart, vice-president; H. w
Horsev, secretary; R. H. Pepper
treasurer. Committees Programs
and Invitations-J. G. Hastings,
chairman; H. w. Ewing, E. G,
Smyth, M. J. Fidance; Floor-H
W Horsey. Chairman; T. R. Will
son H. M. Veasey, F. T. Campbell,
!. NJ. Heinel; Music-L. B. Steele,
chairman; A. G. Heinel, W. V,
Marshall, F. C. McCaghey; Re-
tr e s h m n s-J. w. O'Daniel,
Chairman; R. M. Appleby, J. A.
Hopkins, R. M. Cameron, c.
Newark post., 1916-02-09
M. E. Missionary
Announcement

Mrs. Beale extends an invita-
tion to the Newark auxiliary of
the w. H. M. S. to meet at her
home Friday afternoon, Feb. II,
at 2.30 o'clock. Special music.
Mary T. Williams. Secy.
Newark post., 1916-02-09

Smith; Decorations-R. H. Pep
per, Chairman; L. L. Smart, S. D.
Loomis, J. H. Jones, Jr., J. H.
Beauchamp, A. Ruth, R. M.
Thompson.
Continued on page y
The Parisian. (Paris, Tenn.) 1907-1962, 1916-05-26

GD UT,-does this Policy of Business Integrity
* pay, in Dollars and Cents?" the Cync may
- inquire.
From even that cold-booded standpoint we may
answer Ito the growing youth of this country YES
it HAS paid even in material Success
Witness the Goodrich growth from very small
"Acorn" indeed, to the 90 Square ACRES Floor Space
in the largest Rubber Factory Of The World at Akronre
curing Is Square ACRES of WndowGlass alone to light
these Goodrich Factory buildings.
Witness the Tire Output of 1915 which, if the
Tires placed flat the ground in row. would reach
more than 400 Miles, from New York City to Omaha,
although Tires only of the 267 lines Of Rubber
Goods made by Goodrich.
Witness the present Staff of 49, 147 People, who
produce the 100 100000 pounds of Rubber Goods manu-
featured, marketed and shipped, during the year, by
Freight from this Goodrich Factory, in addition to the
100000 pounds manufactured and shipped by Express,
from same Factory during same period
Contrast this Goodrich Rubber Goods Output, with
the total Imports of Crude Rubber into the entire United
States during -l72 o6S 42S pounds and the
total WORLD Consumption of Crude-Rubber for same
year,-viz:-142 600 Tons, or 284 ,0000 600 pounds!
Then, who shall question that the Goodrich Watch
word and Policy, of INTEGRITY FIRST pays even in
material Results.
The Parisian. (Paris, Tenn.) 1907-1962, 1916-05-26
ME greatest Word in the Whole Lexicon of
Commerce is NOT "Servicel'
IT &c "TNTEGPITYP,

commerce is NOl 'SerVlCey
Il 1t is "INTEGRITY!'
Because, that term embodies aith,-Depend-
abyhe Intention to play fair, albany cost, as well as
good Service.
Its essence, far as business is concerned consists
in ivingup to the last letter of that Amercanism,
THE Square Deal"
respect for the Rights of Others whether they be strong
enough to enforce these Rights, weak enough to be at
the mercy of the strong) but goes further.
1t implies charitable attitude toward those we'll
meaning persons who see "Rainbows, and who cannot
live up to promises they really intended to keep.
An od-fashioned Virtue is this Business Integrity,
sometimes crowded close to the Wall by that modern
idolatry called Business Expediency."
But,-there being something MORE than Money
worth striving for in Busness-Expansion, Mas well
Money! this old-fashoned Virtue lives on, thrves and
fourishes, in many quarters like the FokSopgs of
Nation that never die.
May we here pay tribute to "BUSINESS-INTEG-
RITY wherever it abides and with all due modesty,
CLAIM it as the Watch-word which has ruled Goodrch
Activities over AZ years of Rubber Manufacturing, Selling,
and DELIVERING?
The Parisian. (Paris, Tenn.) 1907-1962, 1916-05-26
Goodrich Barefoot" Tires

Goodrich Barefoot" Tires
FIGHT in weight, and close grained, because
relatively free from inert substances or
- filters that give excess Weight to Rubber,
at the expense of Lvelness, Sprngness and Endurance
Goodrich Safety-tread Tires, of black Barefoot
Rubber are therefore Lively, Sprngy, Cngy, and Long
lived.
Through their high Pneumatic quality they give
Pep to Car-Acton while stretching out Mileage, per
Dollar invested, in way that sets Users thinking.
More than 200 different Makes and Brands OF Auto
Tires were made and sold in u S. A. last year, 1915 to
the total extent of about 100000 Automobile Tires.
Of that H. 900 total Tires, the B. F. Goodrich Co.
made and sold Onefoartk.
Yet-Tres are only one of the 267 different lines
made by the Goodrich Rubber Factory.
This indicates Vhy Goodrich Best-inthe-M Market
Fabric Tires be, and are, sold to Consumers yia
Deaers) at the lowest price in America per delivered Mile
of Performance.
Compare price-list on left column and see!
The Parisian. (Paris, Tenn.) 1907-1962, 1916-05-26
INTEGRITY and the House
behind the Tire

This exclusive of the Goodwill Prestige and Public Con-
fence that flows from AZ years practice of such Policy,
which may well be worth much personal satisfaction to
each Goodrich Stakeholder each enthusiastic Officer and each loyal
Employee of the B. F. Goodrich Co.
But "How does this Concern YOU the Consumer?"-you
now ask
1t you first of ALL proof that Squaredealng,
Straight thinking Businesslntegry PAYS-even in Coin
of the Realm.
each Parent-and the Son and Daughter of each
Paenas vivid demonstration of the fact that the modern god of
Expedency false godand that all the brilliant eats and
dexeros manipulation of facts which pass current Expedency
needless for permanent Success. 4
1t the Consumer Of the Dealer in, Rubber Goods
because he knows that in dealing with House of Integrity hean
TRUST the Statements the Products and TadeMarks Of such
House. ibicican Time and Trouble and abandon
that costly and unpleasant Wacpess which necessarily involved
buying anything under the old Law of Caveat Eno et the
Buyer beWare).
The Parisian. (Paris, Tenn.) 1907-1962, 1916-05-26


and AZ years of business Integrity. Goodfaith demon
stralon and Square dealing TELLS you that Money can't buy
BETTER Fabric Tires at any than Goodrich Fabric Tires at
their very moderate Fair Last prceyou can well AFFORD to
believe it.
When they tell that nothing but Business Integrity breoes
Tires, Of no Better quality, ou can rely upon this
\ The difference in price is then REAL Saving
1t the Cash Value you of dealing with House which has
made Integrity ats WatckOd through AZ years of Rubber Manu-
featuring and Selling and which has yet sacrificed Principle
to Profit nor Gookfaith to Expediency,
Then accept this SAVING which Goodrich Integrity brings to
you every time buy the best Fabric Tires in America at the
following "Fait List prices:
The Parisian. (Paris, Tenn.) 1907-1962, 1916-05-26

Goodrich Truck Tires
~ PLACEMENTS of other Makes of Truck
K Tires with Goodrich Truck Tires during last
H. y four years were as follows
1912 Change-overs to Goodrich $3.50
1914 10725
1915 $4,000
These Change-overs to Goodrich tell their story
to the thinking Truck Owner
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-20
URGING RECOGNITION
OF DISTRICT LICENSES
Washington Motorists Ask Local
Nut"iSts To Petition Governor
for Reciprocity.
AUTHORITY WITH EXECUTIVE
William ulImHn, Editor OF American
Motorist. Declares Hundreds, IL
Not Thousands, Of Tourists Are
Kept out of State Annually.

william rliman. editor Of Tho .Ani"ri-
'an M"torist, was in Richmond during
tho past week comforting with motor
is'S ANA stat" officials rcla tive To hay
inc the aiItoniuhil. licenses Of the Dis
trict OF Columbia recognized in Nir
Sinta. 1t appears that several Wash
inEton motorists have during the past
year been fined FOR operating their cars
~ Virginia without a NirE inin license,
Will" the District officials recognise
Virginia licenses and permit cars from
this Stat" 10 operate in the District
without molcstatinn.
Til" tactics being pursued are keep
ing hundreds, might say thousands, OF
motorists out Of Virginia each year"
said Mr.. tllmun in discussing the
proposition. II am hopeful that the
Richmond ANA Virginia motorists will
bring such pressure To bear that the
District Of Columbia automobile
licenses. and those from other States
VIII hc recognized and the tourist not
put I" tn" trouble that some have had
to endure"
The Richmond motorists will prob
ably sign - petition to Governor Stuart
asking that remedial measures be-
taken. aud tho authority for action. it
rs understood, is in tho hands Of tho
executive
Several motorists returning from
Eastern tours relate that they have had
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-20
CONFIDENCE Is BASIS
FOR SALES. SAYS COBURN
Advertising Manager OF Maxwell Motor
Company Addresses sales
men in Convention.

Sales are based on the confidence in
stilled in the prospective buyer by the
quality OF the product he is buying.
and by The institutional character Of
the concern with which hr is dealing.
This was the big point made in an
address by Andrew l.. Coburn. adver-
Using manager Of the Maxwell Motor
Company. Inc, Of Detroit, at a recent
convention OF the company's sales rep
rcscntatives
Mr.. coburn's speech contained some
sound craftsmanship philosophy. par
ticularly as IL relates 10 the marketing
OF motor cars.
He pointed out a number OF ways
by which some manufacturers destroy
the faith OF their clientele Constant
changes in models. extravaganza In adj
vertising statements and absurdly en-
aggeratcd claims were among the
things, he said. that tend 10 make the
public skeptiCal
The practic" Of changing models
every year rcsc7:cd to by some manu-
facturcrs was referred TO in a humor-
Gus and highly effective way. When
as much frequency and even more
radically than do the styles IN clothes,
an owner hasn't much time TO feel a
sense OF pride IN his automobile, the
speaker declared
Such policy leaves US with no mo-
mCn1Nnl 10 carry over from one year
10 the next" said Mr. Coburm. we
have the active partisanship Of tho
drivers OF our current years models,
and our last years partisans are Of
fcrinE alihis for being out of date"
The difference between the function
OF advertising and the function OF
craftsmanship was clearly defined in
Mr.. Coburn's concluding, remarks.
'AdvcrtisinC can create a desire for
something Won have to sell" he said
1T can hclp build reputation for tho
company ami the product which you
represented can cause the public TO
regard favorably what you offer them
and ii can make the name and tho
merits OF the product YOU sell uni
vcrsally familiar. When advertising
has done that. II has done it's share
in tho selling plan-cSccrt to maintain
ing what it has accomplished.
"AdvcrtiSiuG has no mysterious
powcr--it performs no miracles. There
have bccn, In the past, advertising
campaigns built on false statements
and unsound claims which have been
credited with remarkable results. I;ut
they were done in that period "f the
automobile Industries development
when "a great many things got by that
could not possibly succeed to-day"
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-20
BREAKS ALL SALE RECORDS

The United States Tire Company has
smashed all previous sales records into
splintors. according to statement JUS,
given out by j. {. Weston, general
sales manager.
our business" says Mr. Weston.
this July has been far greater than
even our greatest optimist expected.
our sales have reached a point that is
tory, and ] am speaking now only about
Naturally. if we took into considera.
ton our sales TO manufacturers alone
we would show "a large increase. be-
cause Of the immense number Of auto
mobiles manufactured this year. But
| am talking about sales 10 dealers
who have to meet tho demands of the
public
1T Is my belief that our heavy news
paper advertising campaign is in a
large degree responsible. but YOU must
remember that the consistent increase
TO such an enormous total has more
behind il than the advertising alone,
efficient as IL has proved. Our tires
have made good. Therein lies the an
Swer. The care given to details OF
manufacture. the fact that we consider
fractional thouSandths Of an inch in
inspecting our tires as they go through
the factory has everything to do with
the make good qualities OF United
States tires.
II am delighted with The way our
business has increased this year, and
! look for an even greater increase
during the year to come.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-20
KLINE KARS NOW SEEN
ON new Y0RK'S BROADWAY
Local Factory EHtsblishcs Eastern
hEcncy-S~u Owners Pleased with
the Latest Model I<line.

The Kline Car Corporation, local
manufacturers Of tho Kline kar, has
secured representation and has cstab-
iished n salesroom at 1915 broadway.
New York City. IN charge of 4. Godoy
as general manager. and the first ship
ment Of cars went forward Monday of
last week. This representation for tho
Kline Kar will be n distribution point
for tho Eastern section OF the United
States. and also representations Of some
foreign territory OF which Il large por-
ton OF the export business will be
handled by the New York representa-
tive. Mr.. fiodoy visited the factory
and was very much pleased with tho
standard mechanical features of tho
Kline kar. as well as the appearance,
and anticipates a large and growing
business
Locally the Kline Kar is showing
much favor, and they are seen on the
streets In greater numbers daily.
a: w. McCiay. an owner of new
model six-cylindcr Kline Kar. stated
upon a visit TO the factory TUESDAY
of last week. that he had made run
Of IA miles In the country Via Peters
burg and return. on eight gallons OF
gasoline. This is an average of
twenty and onc-half miles to tho
gallon. which will support the makers
claim OF from fifteen TO sixteen miles
average. Needless TO say Mr.. McClay
WAS very much cnthuscd and while
this Is the third Kline kar he has
owned. lie says the latest IL the best
ever.
William c. Camp has just returned
from tour or over 500 miles with his
two-year old Kline kar. and reports a
very successful trip over tho worst
roads he has even seen. He states
that some Of the roads between Rich
mond aud Roanoke arc almost i'm
passable. due in some part TO heavy
rains and others to 'nattention by tn.
supervisors
T. II. Trostle. OF Biglerville. Pa,
small town about six miles from Get
tysburg. Pa. again visited the fartory
last week and toured home with an
other six-cylinder Kline Kar. which is
the fourth one he has taken In the
last month. and reports that his BUSH
ness will increase very fast, as people
arc now finding It advisable TO buy a
high class. medium weight, slx-cylin-
der car which is economical in upkeep
and gasoline consumption.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-20
GRADE-CROsSING ACCIDENTS
Warning signs should He Posted At
Grade CrosslnRs to Lesnen DIM
Rer OF Accidents.

The Iowa Highway Commission pub
fishes several times year n list OF
persons killed on highways in that
State In the last list there were
thirty-one names. four of those per
sons killed hy trains. This is no, an
unusual proportion, and II points out
a result OF road improvements, which
railroad operators are viewing with
considerable apprehension wherever
automobiles have become numerous.
The noise made by an automobile
renders II more difficult for the driver
to hear an approaching train than
when driving horse, particularly
when the side curtains are in place to
keep out rain and cold winds. The
speed of an automobile leads the care
less driver to take risks at crossing
which he would never do were he driv-
ing a horse. The result is a marked
increase In the number Of grade
crossing accidents.
II should not be forgotten that rail-
road companies form the largest class
or contributors 10 Ioad taxes in many
States. and the increase in grade-cross-
ing accidents following the increase in
motoring. which always accompanies
road improvements. Increases the bur
den OF their payment toward highway
betterments. Therefore, as a mea sure
OF safety for the travelling public and
OF fair play towards the largest con-
tributors TO road funds. there should
be q conspicuous warning along the
roads OF the proximity of every grade
crossing Automobiles travel 50
rapidly that a sign directly at 4 cross
! Ing is not sufficient %arnipB in many
cases.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-20
AMERICAS TOURING
FIELDS ARE UNLIMITED
Cortinndt j.. Bishop Says New Fields
Opened by Good Roads Sur
pass Any i'm World.
Chairman of \. y. y. Touring Board
fcports Many Inquiries, IntIirat-
Ing Heavy Automobile Traffic From
North to Southern Points.

WASHINGTON. y. g. hucu.t IL
typical Of what soon - i'll l,c usual Tor.
thousands Of E.aat.rnrrs is tn. rc"cu,
tour OF cortland, +. Bishop. of Icuo1
Mass" an American Automobile Asso-
citation road traveller OF international
reputation. whose third Pacific Coast
trip covered tho Pacific highway from
the Mexican boundary to the Canadian
line, with tho addition of Vancouver
Island and its c&ccllcnt thoroughfarc~
II knew California. but Oregon.
Washington aud British Columbia now
present fields for thc American motor
list which arc uneQualed OH this ter
restrGi sphere. is the comment of
Mr.. Bishop. who is acquainted with
Europe by road most completely
According to Chairman Davis Joyce
OF tho American Automobile Associa-
ton touring board, who never hest
tatcs 10 try out a doubtful route. the
past two years have Witnessed the
commencement Of real automobile
touring In this country. While it is
not contended that motorists before
that period had not moved about. the
point is tina; after all. with hero and
there an exception, til" average owner
really only made trips Of limited mile
ages and territory compared with the
tours made in 1915 and 1916.
previous TO last year a transconti-
ncntalist was looked upon by friends
as either foclhardy or exceptionally
rash" says Chairman joyce "but 1915
saw more thousands cross the CONT
nent In automobiles than had toured
n stretch % three OF four states less
than five years ago. There were many
who freely predicted the expositions on
tho Pacific Coast were the bc-all and
end-all OF that class OF touring. and
that this year would see only an &C.
casional straggler. Yet. all reports
made to the American Automobile AS
ISOLATION, tn" national clearing house
Of touring Information, from tho va
rious across-t ae-country route centcrs
show that. In place OF n diuIinution.
there has been an increase over each
Of the half-doZcn routes extending
from ocean 70 ocean
There is also \ like condition Of
travel flow between the North and
the South that saw It's real beginning
in noticeable numbers last fall. Pre-
vious TO that time there was a ven
turcsomc one now and then who
TO find the trip was free from hard
ships. although presenting some dis
comforts. Bu; road improvements In
the South were so many in 1915 that
the American Automobile Association
touring bureaus. both in New York
CITY and al tho national headquarters
in Washington, handled more cars last
fall and this spring than all previous
years combined. This year has seen
many miles Of improved road added 90
the route. with tho result that, carly
as e Is, the inquiries for route infor-
nation and maps To Florida and tho
Gulf coast points indicate that tho
entire motoring North is preparing 30
migrate South FOR the winter"