Five Mile Beach weekly journal., 1916-01-14
PREPAREDNESS
BY Ill. F. GreaVes, Secretary of
the Wildwood Board of Trade

meeting of the Wild WI cd Board of
Trade, which was held at city hall
January Sd, the following resolution
appears: "Moved by e. G.. Slaughter,
seconded by III. F. Greaves, that the
Board of Trade inaugurate a campaign
to enlarge the membership to 500 with
in three months from date and that a
committee of eighteen members be APP
pointed. six from North Wildwood,
nine from Wild God and three from
Wildwood CIR, st, and the committee so
appointed to be permitted to use such
means as they, in their judgment, deem
right and pr per 10 secure the result
desired.n Motion carried.
So far, so good. But if the matter is
to rest there it will still be resting when
the season of 1916 drops into the Hobbies
of our hotels and, with a look of antici-
patton on his bored and blase phiz,
queries swell?
The City of Wildwood by-the-Sea is
no more nor less than a big business
corporation capitaliz d for several mil
lions of dollars, and every man, woman
and child within the limits of the city,
whether they W one cent of real estate
or not, is a stock holder and as such it
behooves each and every one to see that
the business is put upon a sound,
healthy and logical bas;s-a basis that
will not only compare with the COM
rNotSffxo h,rciv,occ cf he c;cto~ orn = cf
the jersey coast but which will, because
of the superior quality of the goods
offered, become premier aud original.
1t is always better to be able to say
"this is the real thingn than it is to be
forced to a say, "well, this is just as
good"
In private business competition is the
father of energetic emulation and pos
sibly results in o%uttopping the success
of the rival. But no matter which one
reaches the highest pinnacle of success
in that particular line both have of
necessity become better and more sue
c~essful, because the best efforts of both
houses have been put forward.
The City of Wildwood's stock in
trade is PLEASURE and all its syno-I
nyms. Let us parade them and become
better acquainted. ENTERTAIN-
MENT contains the line and following
are cheer, delight, diversion, enjoyment,
frolic, fun, merriment, pastime, recre-
alton aud sport, and the high-powered
explosive which puts them all into ac-
ton for the good of the public Is EN-
THUSIASM.
What a wonderful stock in trade
Wildwood has to offer to the world and
what a clean product it is that we, as
inhabitants of this city and salespeople
for the corporation, have to handle. 1t
is not possible that every employee can
be a manager or a floor walker in the
establishment, but we are to be ranked
according to our ability at the particu-
lar counter where we are stationed and
by the effort we put forth. If one sales
man fails in his duty the efficiency of
the s~alesforce as a whole is lowered
by just that percentage, and the ratio
can be no higher than the individuals
make it. Am /, are you making good
use of the talents intrusted to our care,
or are we wrapping them in the folds
of a napkin and hiding them in the
sands. 1t we are doing the latter can
we expect other than to have them
taken from us and given to him who
has dared put his to actual use
A business house advertises. 1t pays
to advertise. The Founders of Wild
wood, to whom we all look with re-
spect and admiration nc matter what
our politics, spent hundreds of thou
sands of dollars to make Wildwood
what it is today, and without that adj
vertising Wildwood would still be a
wild wood and we would probably be
in some other and less agreeable quarter
of the world. The city government
has spent thousands OF dollars to the
same end and both are still spending
huge amounts for the same purpose in
the newspapers, magazines and in up
to-the-minute booklets which are tell
inc the United States of Wildwood, but
despite all this the private citizens and
small stockholders of this corporation
can do still greater advertising at tri-