The Washington herald., 1916-10-01
"Sp WRITES "BO"
ON AUTO DEMAND
Manufacturers Pushed to Limit of Fac
tories Capacity.

back to Washington and hear the
dealers complain about their inability
to get cars enough to I'LL orders when
one has just come from the Middle
West where the greater number of the
cars are manufactured and seen the
number that is being made every day.
II hardly seems possible that such
should be the case when the factories
are turning them out far in excess
OF a hundred a day. Some OF them
are bettering the sO0-mark and there
is one make machine that is being
built at the rate of 1000 day and
still cannot keep up with the demand.
Washington is not the only city that
IS crying for motor cars, the demand
is most every section is greater than
the supply. Many dealers not salts
ned with the replies to their letters
and kilograms asking for shipments OF
machines go to the factory and see II
they cannot hustle things along.
Believe me a sales managers JOB
these days is no bed of roses. All day
long he has to meet agents from all
sections Of the country and explain to
them why It is that he cannot make
deliveries as per schedule. As one
sales manager put it: Il wish that we
had 5000 machines in storage. Get
ting out and selling them would De
child's play compared to facing irate
dealers and trying to explain to them
that we are taking care of their or
ders just as fast as possible"
There are some dealers, and some Gus
toners as well. who are under the i'm
preston that the factories do not want
to make deliveries. This is not good
reasoning The motor car manufacturers
are in business to make money. They
cannot realize on their product until 1t
is sold by them to the dealer and he
In turn cannot make money until the
cars are in the hands of the customer
The more cars that they can deliver, the
more money they make naturally, so why
should they want to withhold deliveries?
It is not a case of favoritism that one
dealer gets more cars than his neigh
boring dealer. The factories try to act
impartially because they realize that one
dealer means just as much to them as
another. providing. OF course, that he is
marketing his product. The whole thing
is simply that the demand is greater than
the supply.
One Of the first places that I went into
on my return was the Trew Motor Com
pany Joe" Trew told me that they
were simply sitting around waiting for
shipments OF Reos. A few days before 1
had been in the factory and seen the
day. At that time I thought surely some
Of them were headed this way. Before
leaving the factory though, Mr.. Waite,
assistant to Sales Manager Reuschaw,
informed ME that the entire output for
the week was going West to a section
that had not had a shipments in some
weeks and that there were dealers on
hand to drive them home so anxious
were they to get them.
If George Cullen ever comes back to
Washington l pity the steamed oysters.
George, an old Washington boy, is with
the Hudson Motor Ger Company as man
Eger of publicity and editor of the HId-
son Triangle. You know Detroit is 100
far inland to get good sea food, and
George has his mouth all set and has
had it this way for some time fOT ses-
sion with some steamed oysters. He ex-
Iects to core to Washington shortly and
when he arrives claims that he IS going
to starve himself fer n week beforehand
so that he can eat plenty of the bivalycs.
Did YOU know that "Bin' Barnhardt
had opened a Baltimore branch OF the
William P. Rarnhardt & Co? PUllmans
Will of course be the car handled in the
Monumental City. He opened the branch
last week with big dinner and receVtion
20 which he invited the local dealers as
veil as those Of the Maryland city. The
newspaper men were also among the
guests, and from wnat I understand one
OF our friends made quite a hit.
Sam LuttrclI is receiving the congr4tu-
lations Of lIs friends these days I: is
a boy. Both mother end child are doing
well. Sam has not fully made UP his
mind whether or not he will oring tNe
youngster up to be a Packard twin si~
salesman OF train him to handle tho
aeroplane line which the Packard ON
Fany will no doubt nave on the market
by the time that he Is ready to take w
the reins.
"Trve" Henderson, Of the Washington
Oakland Company. IS somewhat Irore
fortunate than many Of his brother deal
ers. He is able to get Oakland cars, and
as a result has been sort Of cleaning W
on sales The fact that he is able tc
make immediate delivery is a big arEu.
ment in getting a mans name along the
dotted line Of the contract
Burton Leary is planning extensive i'm.
provements for his showroom. First OF
all, he is changing the lighting system
making it indirect. The walls will all be
redecorated and a new floor laid When
the changes are complete the Maxwell
will have as an artistic home as is to be
found in the city. The building is one of
the few in Washington that was orizi-
nally designed as a motor car showroom.
There has been more or less speculation
along the row as to why Col. Cliff
Long, the Sage" has been sort Of primp.
ing up here Of late Bill" UlIman seems
TO have hit upon the answer. Election
DAY is not far OF, and The Sage IS
planning trip back to the old home N
Ohio to spread words Of wisdom as 20
how his fellow-citizens should vote
Emerson & Orme are much eIated with
the start that they have gotten with the
Buick, the agency for which they took
less than a month ago To date they
have sold in the neighborhood of twenty
nachtnes and have made deliveries on
most OF them. A trainload of these ma
chimes came into Washington last week
for territory distribution, and they got 2
few Of them. Another trainIoad is on the
way and they are expecting to slip an
extra one or two beyond their allotment
out Of this shipment. In addition tc
their car sales, their garage business Is
coming along very nicely.
EO 10,