The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1916-03-31
ADJUSTMENTS
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T. "PEPPlNA" CAUSES !
!. RIOT AT THEATRE !
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Police Called to Handle Crowds When
Mary Pickford Appears In Famous
PIayers-Paramount Picture.
Reserves from two police precincts
were called to handle the crowds
which stormed the Broadway theatre,
New York, in their efforts to see Mary
Pickford in the longest picture in
which she has ever starred, Poor Lit
tie Peppina," and in which she is be-
ing presented by the Famous Players
Film company.
Never in the history of the Broad
way theatre, since it's conversion into
a motion picture house by Paramount,
has any film approached the record
made by "Peppina," according to
Manager Langsfeld The former rec
ord for the house was held by Gerald
inc Farrar in Temptation" but on
the opening day, Sunday, February 20.
the record established by the prima
donna was decisively eclipsed by Mary
Pickford and the same held true for
Monday.
On Tuesday and Wednesday the
mob which stormed the theatre in
ever increasing numbers made it nee
essary for Manager Langsfeld to call
for the assistance of the police One
hour after the first contingent of re-
serves had arrived on Tuesday in re-
Spouse to the arrangements appeal,
assistance as they were unable to
cope with the situation
Adolph Kukor, president of the Fam
GUS Players Film company, was we'll
pleased with the showing which the
picture has made, but was not in the
least surprised.
Though we were all firmly convinc-
ed that 'Peppina' was the greatest
thing Miss Pickford has ever done on
the SCREEN he said, I'VE carefully
avoided making any claims for the
production in our advance announce
ments because our opinion would nat
urally be discounted as mere press
stuff Accordingly we announced Pep
pima simply as the longest feature in
which Miss Pickford has ever appear
ed, and her first Italian characterize
ton. We left it for the critics to
call it her greatest triumph, and they
have been unanimous in so doing.
When it is borne in mind that Pep
pima has not yet been released on
the Paramount program and that the
exhibition at the Broadway in New
York, the Stanley in Philadelphia, the
three weeks run at La Sale theatre
in Chicago, and in other principal cit
les represent only advance showings
of the picture before it's release on
March 2. the sensation which the
film has already caused is doubly sig
nificant
THE consensus of critical opinion
seems to be that, next in Importance
to the phenomenal work of the star
herself in the title role, the most not
able features of the film are the ap-
pearance of real Italians in the num-
erOus Latin roles and the remarkably
realistic settings provided for the film
by Director Sidney Olcott.
Poor Little Peppina' by its ire
mendous success has determined the
question of the future for us as re-
CARDS the releasing of other exception
al features starring Miss Pickford
/ We already are at work on plans for
! the next production which will be a
factory story The exact date has not
yet been determined upon, but it is
safe to say that this second feature
: extraordinary will follow Poor Lit
r tie Peppipa' by approximately six
D weeks. Motion Picture World.
E This startling feature film will be
presented to patrons of the Crescent
!, theatre, Monday, April and will be
: shown at the Crystal theatre on the
! following day, April f.
j, y. -. y. y. u. y. y.