Daily capital journal. (Salem, Oregon) 1903-1919, 1916-11-17
Prosperity Of Lumber
Industry Will Benefit
Western Manufacturers

Seattle, Wash, Nov. Ii" Prosperi-
ty in the lumber industry-of the nation
will profit the western manufacturer
first and greatest Depression will hurt
him most and more seriously. The trade
extension movement of the lumber in
dustry is therefore of greatest import
ance to the men here in the western
part of the United States.'
This was the analysis of numbering
conditions made by R. b. Goodman OF
Goodman, Wis, leader in the MissiSsip-
| pi valley hemlock and birch advertis-
II ing campaigns. As lumberman con
vinced agains, his anticipations of the
value of advanced advertising and
promotion methods in the lumber in
dustrv, he declared he had come west
to learn and get advice, but also as q
witness to the success of advertising.
He delivered his address before a con
ference here today of lumber manufac
turers of the western Washington pro-
ducing area, as one OF the party of east
ern lumbermen who have come west TO
attempt to unity all American lumber
manufacturers in a general trade eXten
sion movement
1--WE umbermen in the east, - he
said, 'have reached the highest point
possible of production. We have no
more great untouched forests to fall
back upon. If there is a great growth
in the demand for lumber, we can not
III it. We may be able to advance
farther because a prosperous market en-
ables us to reduce manutac turing waste
and not merely to stop our stumpagc
OF the cream of the timber, but an in
creased demand must be filled by the
far west In the east we have forests
that can supply the bulk of the cur
rent demand for generations to come.
New and advanced markets are yours,
here in the west.
IAN increase in production, to meet
demands must be cared for here. Gen
eral prosperity in the industry, there
fore, affects you first. \ decrease in
demand does not so easily affect us in
the east, @herc there is always more de.
mand for lumber than VIC can readily
fill, but instantly cuts down your pro-
duction out here.
"That is only the national side Of
the problem. Consider the wonderful
prospects of growth in the west. In the
east the land is taken up. Here you
have an enormous acreage which will
eventually be TILED, and become rich
ly producing. Houses for these farmers
must be built, other construction work
done, and You get the sales. And there
is also the fact to be considered that
it is tine rural communities which are
growing fast today. Out here the popu-
lation increase is enormous. In the east
the rural population is actually decreas-
iuu in Snmp lnpalitias
"We have tried advertising lumber,
giving service TO the consumer, and
have found that it WORKS. If it works
in our restricted fields, how much bet
ter will it work out here in the west
with your enormous possibilities? And
we believe in nationalizing our promo
ton work, but the national work, bind
ing together all districts, all species of
woods, is already proving that it is
productive of wonderful business. A
year and half OF work along this
new idea in the lumber industry has
proved the untold possibilities of sue
cess through advertising and the pro-
motion campaign that go with adyertis
ing, such as trademarking lumber, guar
antecing quality of your output and
giving service to the consumer"