The weekly Iberian. (New Iberia, La.) 1894-1946, 1916-12-23
RICE AS 4 NATIONAL
FOOD.
M. B. TreZevant.

Speaker Champ Clark's open
advocacy of rice as national food
at time when -four and corn
meal and other food products are
soaring in price, has given i'm
pulse to the movement now def.
nItely under way TO advertise
Southern rice to the whole coun,
try. The Democratic speaker in
an interview from Washington
and published broad cast, said:
Rice is too generally overlooked
in this country. | was surprised
to hear the other day that five
cents worth Of rice will serve as a
substitute for bread for an entire
day in a family of six people, y
The rice caters of Louisiana, Tex
Az, Mississippi, Alabama, Florida,
Georgia and South Carolina know
this to be true, but the millions of
people in the north and east know
rice only as dessert. Now come
the Southern Rice Growers AssU.
citation and the Rice MilIers Asso
citation with definite plan to ed
ucate these millions to the virtues
of rice as a cheap and daily diet.
At recent meeting IN Beaumont
they resolved to raise from among
rice growing and milling interests
a large fund for continuous
campaign for the academic adver.
! tisiDg of rice. The growers and
mllers will be asked TO put up a
small assessment per bag for
three or more years and the aggrp-
gate thus accumulated will enable
them not only to grow and sell
rice in larger quantities but for
higher prices. And yet the price
will be lower than that of other
foodstuffs. A committee Of the
combined interests headed by Jos.
Broussard, president of the Rice
Millers Association at Beaumont,
with Frank Godchaux, A. Alton
Foster, e. A. EIgnus and DR.. Geo.
w. Collier are now circulating the
subscription contract. Another
committee, on organization, com
posed of w. B. Dunlap, chairman,
DR.. p. III. Saunders and S. Locke
Breaux, is preparing charter and
bylaws. Bag manufacturers, rice
farm implement companies, and
all directly interested in rice are
expected to contribute to. the fund
for making rice national food.
THE SOUTH IN THE ADVERTISING
SADDLE.
With cotton, rice and sugar in a
commanding position, the entire
South and particularly the Gulf
Coast States are taking definite
steps to insure long continued
era of prosperity. The great
movements to exploit the South,
are well under way. The Gulf
Coast Country of Alabama, Flor
da and Mississippi have organic
ed the Gulf Coast Development
League and backed by bankers,
cut over land owners and winter
resort proprietors, will spend
s25O,O0O in a fve.year campaign
of national publicity and advertis-
ing to settle and develop the cut
over lands of the Gulf Coast
Country, bring in new investment
capital and attract wealthy tour
lists. Henry Hall, president of
the First National Bank of Mobile
IS president of the League.
SOUTHERN BANKS REPORT BIG
INCREASE IN PROSPERITY
DEPOSITS.
Bankers all over the South re-
port phenominal increase in depo
sit and trade prosperity is forging
ahead by leaps and bounds. The
Literary Digest recently devoted
several pages of a leading article
on the gathering prosperity in the
South and predicted great wave
of wealth accumulation and enOr
nous new investment and econo
mic development in this region,
that will command the interest
and attention of the entire nation.
The South is in the spot light and
bids fair to remain there for years
fr