Daily capital journal. (Salem, Oregon) 1903-1919, 1916-10-30
UP WEEK AND
SALEM'S STYLE SHOW
Perfect Models Display Beau
tiful Things Imported for
4 Occasion

The race for the most popular local
model in the big Merchants Dress Up
Week Style Show that will be staged at
the Oregon theatre on Wednesday
Thursday and Friday, has started. Al.
ready the nine local girls are calling
upon their friends and letting the good
news go forth that they are in the race
and intend to win. Those nominated
are: Verna Cooder, Mrs. Ella Cooley
Florence Esch, Althea Esch, Charity
Burleson, Mabel West, Mrs. Grace Pink.
inton, Marie Breitenstein and Priscilla
Fleming.
OF course the stores who have nomi.
mated these young women will all ex.
pect their nominee to win the title and
the prize and they are going to stand
solidly behind their favorites. 1t is 8
matter of pride and each of the many
establishments who are taking part il
this big cooperative exhibition Intend
to see that their young lady nominee
Is declared the winner by large odds.
By tomorrow night all Of the mer
chandise for the Style Show will hav,
arrived. Several of the local merchant,
who are participating have received
word from eastern houses that the ex
press was bringing the very latest idea.
in late fall and early winter styles tc
be secured from America 8 foremos
designers. All of the local stores have
made special efforts to secure the very
finest showing OF merchandise that il
was possible and here, again will prid,
take the leading role in the success Of
the style show. -.-s-.----
| You see, it is like this. Each mer
chant naturally wants his merchandis,
to appear to the best advantage in tn,
eyes of the public. They all know thai
the Oregon theatre will be packed foi
the three days of the Style Show. Ant
they know that each merchant will hav,
an equal show. So, it is up to the mer
chandise. That is why all Of the loca
stores are making such efforts to brin,
in the very finest merchandise it i
possible to secure. Think what all thi
means to the ladies of Salem. All of tn,
merchandise brought in will be kept TO
sale. 1t will give Salem ladies wide
and better variety of the very lates
modish garments than could be seen il
any of the large cities on the coast. NJ
doubt there will be rush to the store
immediately after the Style Show to sc
cure the many beautiful, yet inexpens
i've garments that will be worn by tn
living models.
Besides showing gowns, dresses, sui'
coats, shoes, hats, etc, etc, the model
will show diamonds and jewelry. Thi
part of the show is in itself a b
drawing card. Local jewellers have sc
up pieces of rare beauty and wort
which will adorn one of the models a
the show on Wednesday, Thursday an
Friday.
The professional models arrived las
evening and rehearsnIs for the sho'
will commence this afternoon, althoug
most of the local girls have been n
hearsing privately for several days pas
"They are doing fine-the Merchant
Style Show will be an artistic success
was the comment Manager Allen ha
to offer on the local models.
From every standpoint the Dress U
Week show will outshine any style sho'
held in Oregon this season. The stag
settings will be especially constructed
The young women have been more tho
! oughly rehearsed and the show has bee
in contemplation and preparation loni
er than any show held in Oregon. An
it will be the best show that has bee
: produced in the state" added Mr.. A
len.
Join the fun. Pick out one of the |
:, cal models as your fayorite. Start OF
and make campaign in her interest
! Help her win. Do your part to NAL
this feature of Dress Up Week a su
cess