The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1916-09-08

think l am safe in saying that
the tractor will do except eat
oats. BY eliminating the horse the
farmer will not only be able to do
more work and make more money but
he Will be able 60 use the feed the
horses would have eaten to raise
more cattle hogs etc, which will
mean still more profit for him. In
fact the tractor salesman will have no
trouble to convince the farmer that
the profit he will make from the feed
he saves, will alone pay for the tract
or in ONE YEAR. With such a
strong argument, which will be true
one, will it be any wonder to find
farmers eager to supplant the horse
with something moreproftable and of
less care.
How Many Jack Knives are There?
Those of you that think that every
one, almost, is supplied with a Ford
or auto of some description, just re-
member that everyone who ever own
ed a jack knife is bound to have a car
of some kind; just remember that
there are millions yet who own
knives, who have not yet purchased
cars.
Mr.. Lathers, the manager of the
Michigan Branch of the Ford Motor
Co., in Detroit, was walking along the
street at carnival recently and said
to the writer, "Mr. Packer, see these
horses hitched along here said Eyes
Well said he, "every one of these is a
Ford prospect" And that is the
truth. Since then whenever l am
driving along the country and meet a
horse and buggy | think of what he
said to me, and realize that every such
"rig" means a good prospect for
some one, some time.
More Business than Pleasure.
One of the things the people are
finding out is that an automobile is
not an article of pleasure only. In
fact it is one Of the greatest helpers
for business a farmer can buy. SO
many farmers tell US after they get
their cars "Why, | didn't think when
l bought my car that it would be any
good except for pleasure, but now |
find that the pleasure is the small end
Of it, and the real good in a business
way is the main advantage Of Ford
car" And this is true. The farmer
loads his cherries, berries, wool crates
asparagus, pickles, lumber, milk.
pigs or any old thing and away he
goes and enjoys his work more than
he ever thought he possibly could.
Many farmers have trailers (and
many many more should) with which
they draw every conceivable thing to
and from market. They keep the
work horses off the hard roads and
save the farmer much time on the
roads.
How We Sell So Many Cars.
We have often been asked how we
sell so many cars. Several reasons.
In the first place there are so many
people who will buy some kind of
car The Ford car being recognized
as the most efficient and durable and
being the lowest in price naturally
gives US an advantage to begin with.
But we believe our success in the auto
business can be attributed to one
main point. Keeping every owner
satisfied. Four short words, but Oh,
so much to accomplish. As hard as it
may seem, you will notice the result
is this:
Every owner of a car purchased
from US is invariably a Ford booster
and is always glad to see US. We
always endeavor to look after our
customers troubles after we get their
money as well as before. This makes
satisfied customer out of every
casual buyer and is the only right
way to conduct any business.
We think everyone ought to have
car of some kind 1t makes life bright
er and tends to educate the children
by actual contact with the geography
of the world in which we live. Can
you think Of a more homelike picture
than to see, in the evening or on Sun
day afternoon, Father, Mother and
mayhap Grandma, with the children,
all climbing into their Ford car and
as they wind their way along the
country roads, eagerly grasp the diff
erent educational points in the lives
of the people whose homes they pass.
And the homes they do pass! Miles
and miles of roads so close to home
they never knew nor heard of. There
is practically no phase of human en-
deavor into which Ford cars do not
enter. The merchant, the manufact-
urer, the salesman, the physician, the
Icarpenter the farmer and greatest of