The Democratic advocate. [volume] (Westminster, Md.) 1865-1972, 1916-05-12

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It's an ill-wind. indeed. that hasn't
! silver lining, as Josh Billings would
say. In this case the silver lining
played a double header. Some two
score years ago young and promis-
Ing Fastener started for the North
West, but tarrled # Akron. Ohio.
So enamored did he become with
the potential seat of manufac-
Iured rubber culture that he
besought himself a newspaper Job
then and there. It being necessary
TO interview a brother of no less than
Frank Pixley. the now eminent father
Of drama and musical comedy. In or
der to officially afIlx himself in the
Lreasurer's good graces, our young
Go-Wester journeyed to the afore=
said,s home Mr.. Pixley was i'll.
Wins Work and Wife.
Before the interview had concluded
itself. an Akron doctor essaying the
role of heavy villain. announced that
the house was quarantine and that
Mr.. Pixley had the smallpox. Need
less to state the young job aspiranf
remained as guest. And so In the
course Of time he joined the staff Of
the newspaper and was also Joined IN
wed-lock to Mr. Pixley's sister-hence
the aforesaid double lining.
This is the story of how Mr. Z. c.
Tlbbitts. who on April 7th concluded
his 10Th year as the one and only Adz
vertising Manager which the B. T.
Goodrich Co, has ever had, reached
Akron. He reached the Goodrich fac
tory before they'd had chance To
hang the receiver back on the hook
after calling up his paper and enqnir=
Ing Have you a bright young man
whom you could recommend to write
advertisements?
The growth Of the B. r. Goodrich
Co.. which is the largest rubber fac
tory in the world and produces over
10000 different articles of rubber, In
Guiding auto, motorcycle, bicycle.
truck and carriage tires, hose, betting.
packing. nodded goods. raineoats.
boots and shoes. water-bottles. and IN
fact everything In rubber" Is largely
attributed to it progressing adyertis-
Ing policies. In fair weather or foul.
Goodrich advertising has stood forth
a. prominently and continuously a
Gibraltar.
The Goodrich Company has always
been strong believers in advertising
because they have seen their business
multiply and prosper under the sun
and rain of publicity. In no other way
could they have told SO many millions
Of people about the goodness OF Good
rich goods, in 80 short time, or 30
economically. Their advertising has
made people want rubber goods made
By Goodrich. and what the public
wants II gets, year after year. Today
their great factories are at work
night and day. Each year they invest
more and more money In advertising
and each year arc forced to build and
build to care for increasing business.
The power of silent salesmanshIp.
which IS advertising. was never more
forcihly felt than when the d. 7.
Goodrich Co, last year announced
Fair List" prices on tires and then
set a new fashion in tires when they
first announced the Goodrich Black
Tread Tires. n both cases, other
tire manufacturers changed their tire
prices and the color Of their treads 30
A t0siake advantage Of the popularity
and demand made By Goodrich adyer=
Using and publicity. Today Black
Tread Tires have the cali every
where.
Another reason why Black Treadz
are so popular IL because Of the won
derful endurance Of silvertown Tires
IN races and on the roads everywhere
during the last Two years, Black
Treads were originated by Goodrich
on Silvertown Tires.
The Black Barefoot Rubber used n
Goodrich Tires elings to the pave
ment, for the same reason that the
sole of your bare foot clings 10 slip
perry surfaces.
When the clutch Of your car i
thrown In, and the wheels begin ID
turn, with first sudden tug OF tires
the barefoot rubber stretches between
the outer surface contracting with the
ground and Its inner surface which /
eemanted to the cotton fabric.
The wonderful atretehy quality thu
forms sort of spring" which heav.
IIy reduces the grind" the FRACTIONAL
heat, and wear between tire and pave.
ment. which Is death to tires. It alzo
eases the strain On the rubber ad-
hesive between The several layers q
fabric. through bringing the sudden
tug of starting under power and stop.
ping under brakes. to bear on i
gradually Gas with spring.. It fur.
tier takes up much of that traction.
wave which, IN running, tends e
separate the several layers OF cotton
fabric with which tires are interior.
II built up.
Goodrich Tires thus give their max.
imum traction with minimum friction
And this in turn. results in maximum
mileage from every ounce OF material