The Detroit times., 1916-10-27

Sunday leaves buffalo the churches
will be able 90 continue reaching
The folks who before the revival did
not attend divine services but were
reused by the baseball evangelist
Under the auspices OF the Young
Mems Christian association, a lee
ture and series OF 10 lessons in
church publicity will be given. This
will be- the first instance. so far as
known, in which a definite attempt
20 teach advertising, ss relating 10
churches, viii be made
The man who will act as leader
in giving these lessons is a mem
her of the Buffalo Sunday delega-
ton. lie is Alfred H. kirchhofer
~ the Evening News OF that city.
The time is not far distant" Mr.
| Kirchhofer said In the Hotel Statler
| today, when churches will be as
regular users OF display advertising
space IN newspapers as business
houses now are, Those churches
which thru necessity or initiative
have pioneered in this Held have
been well rewarded. The deserved
success they earned Is inducing 9th.
ers 90 give serious study TO this
question
Church Must Advertise
1T Is coming TO be generally rec
ogniLed that tho wide-awake church
must do something more than sim
ply hold services in a rather me-
chRnicRl fashion II must roach out
after the people, and the only way
that can be done in this day is 20
use the newspapers. use them 20 as
large an extent "a finances will per.
NIT
1T Is rather interesting 20 note In
this connection that the money
churches spend on advertising. like
tho money an industry spends on al.
yertlsing, In returned several times.
Buf both forms OF Advertising re-
qure skill intelligence and faith
The church should be able 20 avoid
tho pitfalls into which business
stumbled in the early DAYS OF ad
Vcrtising
Some folks still object 10 church
advertising Some folks az one time
objected 10 bank advertising They
said n Was undignifed, and that 20
advertise would be sign OF weak.
ness bur today the greatest and
most successful banks arc regular
advertisers Usually bank that
doesnt advertise has about the same
relative standing that any other IN.
terpri-e hat doesn't advertise en-
Joys
nly sunday spoke in the taber.
nacle Friday afternoon on the sub
ject of Gods promises
The evangelist declared that men
who saw he world being conducted
on credit every day and who would
put absolute confidence In the check
~ John H. Rockefeller or Andrew
Carnegie appeared 20 doubt the
promises made by God 81 blessings
that all Of the wealth ~ tho Rockr.
fellers and Carnegics combined
could not buy
10 urged The people 70 read The
/ Bible that thoy might know what
those promises were and 20 learn Tor
. them selves Of tho value OF them
that SO far og'VrIched any earthly
gain or advantage The promises
are Ike bank notes Of no value IN
loss used n" pleaded with The peo.
pie 20 help themselves 90 the bank
notes offered by God and 10 avail
ihcmsolyo. 90 riches surpassinE the
human power 10 grasp and realize
Always when IN trouble he said go
10 The Bible and find the promises
that h"lp ne said
Convert Hands over FLASK
AZ the close OF tho Billy Sunday
service Thursday might. IN The tab
ernacle. the platform from which
tho evangelist had shouted home his
points was decorated with bottle
ot whisky and hall dozen cigars,
concrete evidence that the CONVEX
sion ~ a least TWO men OF the 54i
who hit the trail was sincere.
When Billy made his fnal appeal
IN closing prayer and asked for
converts several men leapCd 10 their
feet, each eager ~ DO the first Az
Ter about 30 men and women had
walked forward q man came mp IN.
sawdust path with tears cleaning
in his eyes Before he took the out
stretched hand OF the waiting evan.
gclist he plunged his hand in his
, hip pocket and brought forth "A half.
filled TASK, which he passed Up to
Billy
Thank Cod muttercd the evan
gelisr. a. he placed the bottl" be-.
| side him on the platform
Another penitcu' followed in q
| few moments and na-Rcd up a hand
/ ful ~ cigars, which TOOK their place
| beside the whisky flask
Maecsbees Send Bouquet
There was large delegation OF
/ officers and clerks OF the Maccabces
a. tho evening service, and they
/ presented Billy with a huge bouquet
/ Of chrysanthemums in appreciation
/ OF the work he has been doing on
/ behalf ~ The Sunday family Mira
/ SUNDAY went 10 the platform and
received the enormous bouquet, &c
Snowledging 90 la a brief speech OF
/ thanks.
Billy Sunday announced that when
/ he delivered MONDAY addresses on
/ the liquor question in the Detroit
! opera house four days next week
there would be no admission charge
and no collections
81 make this announcement" he
said. "to forestall what the booze
gang will say About Tuesday or
! Wednesday ! expect the story will
! be going around that Il costs about
| g. 20 get I'm Oh. that's a fine bunch :,
! a11ays believe tho opposlte of what