The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1916-08-08
LIGHT TRUCK SCORES
100 PER CT. in CALF.
EFFICIENCY TEST
Smith Form-a- Truck Makes
Enviable Record in Ar
duous Contest

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The Smith Form-a.Truck attachment,
which used with any Ford chassis
makes a completely guaranteed one
ton truck, has just established an en-
viable record for itself in an efficien-
cy demonstration at Los Angeles, Cal,
says Mr.. Barton, local distributor
for this device.
The test in which the record was
made was conducted between Los An
geles and San Diego and was for all
types of motor trucks, stipulation be-
ing that they should be loaded to ca
pacity and that the contest should in
clude figures on gasoline and oil con
sumption in addition to general me.
chanical efficiency Of the tuck itself,
There were twelve trucks entered,
capacity ranging from one to six tons,
and the makes included all the better
known motor trucks built.
luv pIlllh rOiill-u- LUCK llillhHSu
the long run with an absolutely per-
feet score, used less gas than any 9TH
or truck in the contest, ranked highest
on brake tests and gear tests at the
end of the demonstration, and in addi-
tion to this achieved the distinction Of
making the trip at the lowest ton mile
hauling cost.
This is the first time that the Smith
Form-a- Truck has ever been entered in
an efficiency contest against all makes.
The results were a complete vindica-
tion of Smith Form-a-Truck engineers
claims to superior mechanical CON
struction and to their statements that
the Ford power and unit used in con-
nection with the Smith Form-a-Truck
one-ton attachment makes the most
efficient, most durable and most eco
nomical form of hauling that could be
employed.
The driving conditions placed upon
the motor trucks entered in this big
contest were much more trying than
those ordinarily met in the course of
the days work, and yet the Smith
Form-a-Truck overcame all the diff
culties with one hundred per cent
score.
"The attitude Of the merchant to-
ward deliveryi costs has been entirely
revolutionized by the service records
compiled by the Smith Forni-aTruck
Company, manufacturers Of the fa-
nous attachment which at cost Of
$3.50 and Ford chassis, makes a
guaranteed one-ton truck" says Mr.
Barton, local representative.
Where delivery has hitherto beeR
considered burdensome and neces-
sary expense, it is now looked upon by
users Of the Smith Form-a-Truck as
positive profit-building department Of
the business, making money for the
user and increasing the general salts
faction of the customer to whom deliv-
cries are made.
This is brought about by two rea-
sons: First, through greatly increas- !
ed speed Of delivery made possible /
through the use of the Smith Form-a-
Truck, and second, through the much |
greater economy Of operation afforded /
BY the truck itself.
And particularly among grocers,
butchers, provision dealers, bakers,
his is true, for these four lines Of bus +
ness are almost entirely dependent
lpon delivery service for anything
ike large list of customers.
And the general average among
iousewives demand a delivery service
Which often taxes the resources of
losse drawn delivery to such an ex
ent that an equipment is necessary
which is way out OF proportion to the
Iolume of work actually handled. A
orse drawn delivery wagon finds it
ifficult to maintain an average speed
# delivery in excess of three or four
niles an hour To make several de-
Iveries during the morning, and at .
east two or three during the after !
oon, it is necessary to have larger )
quipment Of horses.
THE Smith Form-aTruck main {
aims an average speed of from 12 to
miles an hour, even in the short }
aul service which is characteristic Of [
he delivery work Of dealers in food )
roducts.
This rapidity Of delivery enables b
ne Smith Form-a-Truck to do the 4
ork of at least three or four horse
rawn vehicles. Outlying routes can