Newark evening star and Newark advertiser., 1916-01-22
AUTOISTS PAY
A HEAVY TOLL
ON AUTO TIRES
Recent Raise in Price Will Cost
Newarkers S150.0G0
Annually.

The recent increase Of ten per cent
IN the price of automobile tires WI
cost Newark automobilists more tina
ai5o,000 a veSa according 10 L.
Baime, junior member of the firm
Seifert & Baime. Inc. Branfor
place, representatives in Newark O
The Kelly Springfield Tire Company
of Akron, ..
According TO Mr.. Baime he is looN
Ing for another similar increase with
IN The next two months of all til
larger companies Many of the small
e. companies have already increase
the price OF their product as much a
twenty per cent. The scarcity of erad
rubber which recently jumped twent
points has been given as the reaso
for the increase of the price 10 th
consumer.
Not only will the price of easolln
and tires continue to increase. bu
that automobiles will cost more in tn
future than they do now, was TN
opinion of George Paddock, presiden
of the Paddock-Zusi Motor Car Com
pany, S94 Broad street, agents for tn
Chalmers cars in this city. The reaso
assigned by him was because of III
shortage in raw material.
The automobile is Just as necessar
IS the telephone or telegraph sal
Mr.. Paddock, "and With the shortaG 9
of the raw material the price is boun
10 increase but this will not dete
the people from purchasing them n
they are indispensable at this stage 0
the worlds development"
Motor Car Men Apprehensisc.
However, the increase in the prie
of these automobile necessities ha
caused some apprehension amoni
motor car dealers for fear that tn
prices may continue to go SO high tina
he use of ears will become prohibi
tive to all but the most wealthy. Nor
nal sales, according To one dealer vii
be less by one-third than they we@
IL the prices continue as they are now
hut if they still go higher he was u
.1he opinion that the automobile in
dustry would not nearly be as profit
able in the future as it has been II
the past. He was of the opinion tina
few persons of the middle wealth,
class would invest in an automobile
with the price of the accessories a.
they are today let alone the less afflu
ent.
It has been pointed out that tn
manufacturers have prded them
selves on the fact that with modern
shop equipment the quantity produc
lion prices have gradually been re
duced, until at the present time ii /
possible to buy a car for one-thirf
less on the average than what th'
same car sold for five years ago. A
the same time it is possible to securi
a much better car.
The saving thus effected has beal
given to the purchaser, and with tht
advent of lower prices n much wide
market for cars has been secured
Now they are threatened with the los
Of this market on account of the ad
vance cost of gasoline. tires. taXe
and licenses which offsets the saVin;
of the cheapened cost of production.
There is no likelihood of the queS
lion receiving any attention from th'
New JERSEY Auto Trade Association
IS the president, Walter II. Ellis, is OF
he opinion that the manufactures
we're justified in the increase of tires
lie said there has been little fiuctua
ton in the price of tires and that i
is we'll known that the crude rubber
has risen in price very materially
since the European war began.