New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1916-05-17
URGE FORMATION OF
ADVERTISING CLUB
MINNEAPOLIS ADVERTISING MEN
BELIEVE CITY WOULD BE
BENEFITED.
INTERESTING DISCUSSION OF
SUBJECT DURING CLUB
MEETING.

MEETING.
/ Members of the Minneapolis Ad-
vertising Forum of the city of Mime
apolis were in New Ulm Friday for the
purpose of discussing with the local
merchants the advisability and the
feasibility OF launching in this city an
advertising club to be associated with
the National Association with head
quarters in the city of Indianapolis.
Part of the afternoon was spent in meet
ing with the merchants and discussing
with them the needs of such club in
the city and the evening was given over
to discussion Of this project at a
meeting held in the Commercial Club
rooms.
The visiting gentlemen present were
Ernest T. Hare of the Bureau of En-
craving, w. H. Brooke of the American
Multigraph Sales Co. and Harry j..
Frost of the Poster Co. They had been
invited to come here by committee,
consisting of P. Liesch, F. w. Johnson
and Theo. Schonlau which had been ap-
pointed some time ago at a meeting of
the Commercial Club when this matter
was first preached.
The meeting was not we'll attended,
but those present took keen interest in
what the gentlemen from Minneapolis
had to say and it is to be hoped that the
discussion will bear fruit and that from
it will emerge a live and active club
which will be able to do much toward
the publicity work that the city is 80
sorely in need of. F. w. johnson pre-
sided at the meeting and told those
present what he understood this move
ment to be, expressed his regret that the
meeting as not better attended, but
hoped that the smallness of the gathering
would not prevent going ahead with the
pro ect if it appeared on it's face to be
good thing for New Ulm.
The first speaker was Ernest T. Hare
and he outlined in general way the
object OF this movement. Briefly stated
the objects of such club are to knit
together the business: interests of the
community, eliminate the competitive
spirit, make friends rather than COM
petitors of the merchants, combat mail
order houses, work together for the good
of the community, extend the trade
territory, teach the members the value
of the right kind of advertising, help to
get rid Of advertising frauds, keep out
of community railroad wreck and1fire
sales, fy-by-night merchants and the
pernicious peddlar.
According to Mr.. Hare, the results
have been simply wonderful where the
members got to work in earnest. He
stated in the course of his remarks that
he is frequently asked what there is in it
for him to push this movement and he
stated plainly that there is nothing in it
for him whatsoever, except that he and
the other promoters are prompted by
one selfish motive and that is to get the
trophy which is being awarded at the
annual meeting which will be held at
Philadelphia this year and will be given
to the club which has shown the greatest
activity during the year and has shown
the best results. They have already
captured two trophies and are after the
third with vengeance.
Mr.. Brooke stated that their work
: was mainly educational and that they
endeavor to cultivate and develop the
get-together spirit which every communi-
ty must have to make good. The
speaker asked some one to tell him the
population of New Ulm and when he
was told that it is about 1000 he blandly
informed his listeners that this figure is
wrong, because the population of COM
munity is not the actual population TO
the city itself but extends to all the
people in the territory which should be
made tributary to the city and he dwelt
at some length upon the possibilities of
New Ulm extending it's trade territory
immeasurably. He cited as an example
,, the little city of Neosho, near Joplin,
Missouri, which has a population half
as large as New Ulm and which has by
the persistent efforts of its ad club ex-
| tended it's trade territory to the very
doors of Joplin which is almost ten times
as large.
| Mr.. Frost devoted his time mostly to
the vigilance end of the work done by the
ad clubs of the country. He.stated that
this part of the work was started in
Minneapolis about four years ago with a
membership of only rs merchants and
a fund of $1800.O0 to prosecute the
work. So successful has this branch of
the work been that now So firms belong