Omaha daily bee., 1916-01-01
OMAHA FACTORIES
BOOST FOR OMAHA
Campaign to Push Sale of Omaha
Goods in Omaha Trade Territory
is Attended with Satisfac-
tory Results.
GREAT BENEFIT TO NEBRASKA

Last March. some sixty or more
Of the leading manufacturing firms
and corporations OF Omaha entered
upon a campaign that had for its
purpose the education of the people
of Nebraska and Omaha trade terri
tory in regard to patroni2ing home
industry and the use of Omaha
made goods, price and quality being
equal to those manufactured else
where.
These Omaha manufacturers, and
those intimately connected with
them, IN the campaign, did not work
alone, nor did they hide their light
under a bushel. Instead, they
called the newspapers to their as
sistance and through the medium of
the press, once each week during
the balance of the year. they ex-
plotted their plans.
With the end of the year those who
went into the campaign cast up their ac-
counts, made their estimates and decided
that the experiment was attended with
the best kind of results and that by
reason of the work carried on, the name
Of Omaha and the excellent reputation
of its manufacturing industries had been
carried into new fields and that trade
was being drawn from a much larger
area.
Money Well Invested.
The plan adopted by the Omaha manu-
facturers cost them some money, but
they feel that it was money we'll invested.
For the information to the public that
went out weekly through the press was a
constant booster. one that was working
twenty-four hours every day and seven
days each week.
OF the sixty or more manufacturing
concerns that entered into the scheme
there was not one that did not secure
from five to fifteen new customers by
reason of the campaign that was carried
on. Merchants all through Iowa, Mime
sofa, Kansas, South Dakota, Nebraska
and the mountain states became familiar
with the lines put out by the Omaha
manufacturing concerns and 1t was not
long after the inception OF the plan be
fore orders commenced to come in, speci-
| flying the articles needed and giving ship
ping directions.
The advertisements that were inserted
in the Omaha papers each Tuesday soon
same to be lookel upon as familiar ac-
quaintances and within a couple of
months they were classed among the old
| friends.
The merchants in Omaha trade terri
tory soon became convinced that with
their cIoseness TO the place OF produc-
ton, they could order their goods and
get them much sooner than dealing with
manufacturers in far away cities. They
too, recognized that by buying Omaha
made goods. they were getting goods
equally as good as they could buy else
where. could get them laid down in theiI
home towns few hours after ordering
and considering the difference in freight
charges, for much less money in almost
every instance.
Boosting the Central West.
There was still another thing that mer
chants OF Omaha trade territory took int
consideration when they ordered omah'
made goods. In the past when they haS
been buying goods manufactured in dis
tant cities they realized that they wer'
building up industries that were foreign
to them and their interests. When /
came TO buying goods. the output o
the factories Of Omaha, they quickl!
realized that they were helping 10 buil'
lup a bigger and better Omaha an'
that meant building up the state o
Nebraska and the adjacent territory
They realized that by having sreae
Omaha, it meant a better market 70
everything they and their neighbors ha'
10 sell. II meant better market 70
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