The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-03-19
IN TRADE, GIVES:
PROFITS TO WAR RELIEF
Edward Lichtenstein, Of Famous Austrian Family,
Prospers in Stationery and Souvenir Business-Or-
ganizer of Effective System of Helping Soldiers.

DR.. Beia Sekely. acting a. correspondent
for THE Sun. he's Just retained fse0 Ms
Second trip through Europe since the spsn.
Ing 81 the war. In bic capacity ~ Add
representative q the National lmmisr~aise
League he has bee1 n Europe many times
and IL In close tserh With saaiN and u.
nciais. Ne hiss sftsn appeared below com.
mittees In Congress - ~ authority N
immigration nstters. n 10 . writs' u
wide note On ecsnonlcs. Ds. sekeiy In the
following article eachbes the unusual war
b~usiness which hsa been built up ny Prince
I.ichtenstein. an Austrian noble.
~ DIR. Bella SEX Kelly.
Prince Edward Lichtenstein. a scion
Of one Of the most ancient noble families
Of Austria and head of the war relief
bureau OF the Austrian Ministry Of the
Interior. has sone into the business Of
manufacturing M selling ~insisniAs,
badges. medals. souvenirs. letterheads
II splendid success and its profits are
used for the purpose OF alternating the
sufferings caused BY the war.
The Princes headquarters are on the
ffth floor of n public building. There
being no elevator he has to ~ up Ave
flights of stairs. But he is not a man
10 mind that. Ny appointment was for
s o'clock and | found him slipping his
tea n munchins buttered bread. You
Will excuse me II I go on" he said. smil-
Ing. but I've been so busy all day that
I had to forcyo my luncheon and I am
glad to ave my 8 o'clock tea al g."
i asked tho Prince to tell the story
OF the growth Of his business and this
is what he said
Rush for Prince's Outpst.
at the beginning OF ny business
career, shortly after the war broke out.
! lacked practically everything which
was needed to assure success. Ny young
Arm had no established name, no work
ing organization. nc customers. and l
possessed no Industrial or commercial
experience whatever ~ in charity
work. But I started at the bottom
firmly determined TO succeed at the same
time In raising money for war relief
purposes and give employment to q great
many of those whom war conditions had
thrown out OF work.
81 started in business witt, a capital
of 10000 kronen $4,000 which in view
Of the fact that ! Immediately mad to
place big orders for msterisi a so
small that | would have been forced 10
the wall except for the good will and
patriotism OF the population at Large
which enthusiastically! pAtronlzed my en-.
terprise from its very beginning.
Il started the business with what
might IL. called an audacious Coup %
ordering 900. 600 black and yellow ,the
Hapsburs colors) cockades In the man.
ufacturc Of these cockades $40 men and
LOO womcn found employ ment. Then u
sensational cockadc rush began. Tine
retailers. fearing a possible scarcity which
would delay the filing Of orders. watched
my offices like hawks. and when a cQn-
sig was delivered from the factory
they would storm the office and literally
wrcst the boxes of cockades out OF the
hands OF the delivery boys. l; VAS not
only fear that their orders would be
delayed but It was eagerncss TO place
them before the public.
"In fact We were unable 10 Nil all or
80 W oiu " iaNc tsi'Aph '@S'ahst
for the manufacture Of the ~cockades,
and there WAS also a scarcity OF silk.
could have sold at least twice as MANY
as NC had manufactured I decided
therefore to go to MoraNia. and there !
made contracts with factories In Brunr
and Leipzig FOR another large supply OF
these c~ockadcs. Rcturning TO Nienna
started making insignia called anem-
ones, which found a tremendous mar
ket. especially in Tricst. Dalmat!a and
Bosnia. We kept "a women n girls
busy making this insignia. During the
first three months OF my business We sold
over two million cockadcs and 'anem-
ones The red, white II green cock
AIDES. these being the Hungarian colors
were also very popular.
aAOO 900 Business In First Year.
~',iradually We branched out in making
all sorts Of emblcms. Alliance Crosses,
'Dualism Rosettes,' &c. We sold l.lSI.'
oo0 flags showing the German. Austrian
and Hungarian color intertwined. En-
couraged by this success We began Il
manufacture card cases, portfolios. wal
let's. ladies' bags. cigarette cases. brace
let's. watches. chains. rings. necklaces. al
bearing n golden two headed eagle sur
mounted by a red cross. Lately We have
StdTltu getting W 'uNVHlf ueu'is
showing the portrait OF the Emperor
King, OF the murdered Archduke Franoi:
Ferdinand, the Crown Prince Archdu!,'
ka,l, Archduke Frederick. commando,
In chief OF the .Austro-liungar.an forces
and OF Conrad Won itoetzendoIf. N
chief OF the Genera, S,aff.
'Our gross receipts at re end Of tlIs
fiscal year Amounted 10 about 1000 o(
krnneu $500 ,0O0). - per cent. being q
( net proht. which was divided In three
equal parts, Toy the Red Cross, the re-
lief bureau OF the Wa Ministry and the
relief bureau OF tie Ministry OF the
Interior. our second year will show
considerably larger profits, thanks T.
the extensive selling organiza ton u'hicl
We have perfected ~ the meanwhile. w
succeeded In getting more thar 1900 re
"tailers to handle our output
Besides attending to the anairs OF hi!
successful business Prince lichtensteir
organized the Government War Relic
bureau. The Prince, who Is a universit!
graduate and holds the degree Of doctol
Of politics, II a scholar. writer and lee
turer OF wide repu,e and In tho conduc
OF the war relief bureau. which he heads
he applies the scientific methods OF
careful investigator. This Is why he sue
ceeded In making Of his bureau virtually
a Tearing house for war relief measures
In speaking Of the work OF his burea,
the Prince said:
"It would be destructive OF eficienc!
10 allow suggestions from this quarter o.
that to be put into effect without cool
dination, no matter o we'll meant O