Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-06-17
CHALMERS MODELS
FOR NEXT SEASON
Seven Body Styles on Two
Wheel Bases to Run Out
3,400 r. p. m. Lengths

business in which the estire 1916 pro-
duction was disposed of Chalmers Mo-
tor Company is among the first of
the big automobile concerns to an
nounce new models for 1917.
When our dealers contracted last
November for $22, 100000 worth of
Chalmers cars, we counted upon that
figure as covering a big years pro-
ductlon," said Hugh Chalmers. "At
the end of May, just seven months
from the time our Six-30 was an
nounced, our dealers had delivered
the $22,000,0OO worth of cars into
the hands of owners We have gained
not only 1872 per cent. sales for the
past seven months but have added
6S1 new dealers to our representa-
ton in that period
I'm every respect the Chalmers
SiX-30 has been the most successful
model ever produced by our company.
1t has been driven over 100000
miles by owners, and our service re-
cords show a percentage of 1921 per
cent. perfect. In response to the de-
I llldllN VI OuT utdlSIS We al = NOitliiu-
| ing this model with slight improve
ments as a leader in our 1917 line.
| We have never made a carGso good,
so it is only. natural that we should
build on the 3,400 r. p. m. Chalmers
as a basis for our 1917 product"
For the coming season, the 3,400 r.
p. m. Chalmers will be produced in
! two lengths of wheel-base; a 115-inch
! five-passenger car and distinct tour
ing and closed body styles have been
built, Incorporating the most advanc-
| ed trend of design.
The seven-passenger Chalmers re-
fleets the influence of foreign design
on American body lines. From the
slant of the hood, on through the
tilted windshield and double cowl the
car has the appearance of an eXpen-
sve European creation. The extra
inches ow heelbase insure a tonneau
of full capacity for five passengers,
without crowding the drivers COM
partment in any way.
Deep nine-inch leather upholstery
increases the comfort of passengers
on long tours over country roads and
on ill-paved city streets. Two leather
backed auxiliary chairs fold into the
rear of the front seats, out of sight
when not in use. A highly polished
black walnut panel in the real cowl
brightens the appearance of the whole.
The front compartment is roomy and
comfortable. The conventional in
strument board has been superseded
by a cluster arrangement of the in
struments carried in an aluminium
housing convenient to the driver.
Equipped with the 3.400 r. m. mo-
tor, the seven passenger Chalmers is
ideally suited to the needs of the av-
erage American family. The price of
this model is $1,2s0, Detroit.
Offered also, on the 122-inch wheel
base, for 1917, are three handsome
closed car models. now being shown
for the first time to the public. The
town car, and limousine embody dis
tinct advances in design, affording at
the same time ample room for seven
passengers. The touring sedan is
one of the handsomest all-year-round
types ever mounted on a Chalmers
chassis.
Lady Duff Gordon. more familiarly
known as Lucille. and famous in New
York, London and Paris as modiste,
has designed the interior trimmings,
and upholstery for all Chalmers closed
cars for 1917 AS a result, excellent
taste and the richest of materials
have been combined to form a series
of closed cars deluxe for milady of the
American family.
In the Chalmers touring sedan, per-
seasons of the year. In warm wealth
er, the front and door windows can
be dropped into the body. If still
more breeze is desired. the windshield
can be dropped, and the rear quarter
windows and window pillars can be
slowed away in a special compart-
ment back of the rear seats. The re-
placing of the windows, Transforming
the car into a vehicle for inclement
Na ha n in
few moments.
The drivers seat is of the club chair
type deeply upholstered. Next to it, |
but separated by an aisle is folding |
chair seat that swings back against |
the right side wall when not in USE |
An auxiliary seat swings out from the
back of the drivers seat if seating ca
pacity for six passengers is desired.
Ebonized interior holdings har-
monize with the refined interior ap-
pointments of the compartment. All
seats are upholstered with finest quail
ity curled hair and covered with heavy
Bedford cloth in either black and |
white or buff.
The Chalmers Town car has en-
closed seats for five passengers with
room for driver and extra passenger |
on front seat. Here too, Lucille has
specified the interior furnishings, in
Guiding upholsteries. carpets and silk
window hangings. When the two aux
iliary seats in the passengers COM
partment are not needed, they fold in
10 the compartment wall out of sight.
In warm weather, the door. windows
may be lowered or adjusted to any
position by means of an automatic
regulator. The Town car is the ideal
machine for the city dweller and is
built TO meet a big demand in the
metropolitan centers for a car of this |
type.
The limousine seats seven passen-
gers and also has a handsome inter-
ior by Lucille. All Chalmers closed car
equipment is very complete including
electric dome lights, vase for cut flow-
ers, chauphone speaking tube, loung-
ing pillow, hassock and robe rail. A |
dainty toilette case and tsmoking set |
are concealed in panels which are re-
leased by a touch of an ebony button. |
on the 115-inch chassis, the Chal- |
mers Six-30 will again be continued |
in touring, roadster and cabriolet |
styles. The Chalmers cabriolet has
already won high favor among those |
motorists desiring an all-season car |
Comfortable seating capacity for three |
passengers is provided, the drivers
seat being advanced to allow greater
ease of operation. For physicians and |
other professional men who must drive
in all varieties of weather the cabrio-
let is the ideal type
Wire wheels are optional at extra
cost On tha Chalmers roa dstar apd