Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-05-01
VERSATILITY Or
ERV|EN SHOWN BY
HIS COOK BOOK
State Land Commissioner Tells
How New Mexico VittIeS
Should Be Fixed and Incl
dentaIIy Boosts State.

rosstssosrsnes TO MORNING JOURNAL
santa Fe, April 3o.--It has long
,,oan a matter Of common knowledge
,hat Robert P. Ervien, commissioner
Of public lands. is a man Of Unusual
versatility. but 1t is not so generally
.nown that he is an~adept in the Gull
mary art. if one may judge from the
evidence at hand In the form Of a
most attractive booklet recently is
sned nv the state land office under
no lille OF New Mexico Cookery"
The cover design is characteristic of
New Mexico, showing an adobe house
adorned with long strings of red chile
driving in the warm autumn sunshine
With stately Lombardy poplars in the
background.
In this booklet are to be found
many recipes that are published for
the first time, more especially those
that concern the preparation of dishes
in which chile forms a principal in
eredient. At first glance 1t might
annear that a cook book is rather
roundabout way in which to adver-
Use the resources of New Mexico, but
in an interview with a representative
Of this paper Mr.. Ervien stated that
this special cook book has a mission
IN the field Of literature very similar
TO that of the hymn book which ad-
yertised a certain brand of patent
medicine He said that in little
county village, in the effete east, once
upon a time. as the story runs,
struggling church was most anxious
TO secure a supply of hymn books,
but not having the funds necessary
10 purchase them, the minister Of the
church was on the alert for gener-
Gus donor of the books. one day
travelling agent for patent medicine
was in the village and hearing Of the
minister's perplexity the agent called
upon him and offered to present the
church the desired number of hymn
books providing the minister would
consent to having advertisements OF
the patent medicine which the agent
Takes Cue From Books.
The minister was loath to accept
the books on those terms, for it SEEM
ed almost like a dissertation to him,
but he certainly wanted those hymn
hooks, and after consulting with his
trustees, he finally concluded that III
would be excusable under the circum-
stances to take the gift so opportunity
offered, and the agent was so notified.
The day before Christmas the hymnl
hooks arrived, and after hasty
glance through the books it was with
feelings of joy and gratitude that the
minister failed TO detect any indication
of an advertisement, and came to the
conclusion that the agent had re-
pented of the commercial character
of his gift, and in the generosity of
his better nature had sent the books
without the Objectionable advertise
ments
Christmas morning found a new
hymn book in every pew, and with q
beaming face the minister arose ana
requested the congregation TO sing
Hymn No. 81" Imagine his con
sternation when these words greeted
his ear:
"Hark the herald angels sing,
Take Punk's pills for anything
Peace on earth and mercy mild,
Two for a man and one for a child.
That's like Bobs cook book. Read
ing between the lines Of every recipe
Is the biggest kind of an advertise
ment for New Mexico, telling the story
OF wonderfully fertile land and Civ
ing the manner of cooking the pro-
ducts Of the soil as "Those to the
manor born have been accustomed
70 prepare them for generations, CIV
ing publicity to personal knowledge
Of this special kind of cookery ac-
CURED only after many years Of pa
tent endeavor.
This little brochure on New Mexico
cookery IL valuable contribution to
New Mexican literature, and every
housewife in the state. as well as
many of those outside its boundaries
VIII want a copy of this unique book
let, and If it accomplishes its mission
OF bringing to the attention of its
readers a better understanding of the
Use of the special products of the
SOIL of New Mexico. as we'll as an APP
probation Of the fertility of this land,
'hls booklet will have served most
excellent purpose. Mr.. Ervien states
mat this booklet is for free distri-
tuition, and If any one desiring it sent
70 either herself or her friends VIII
kindly send names and addresses TO
me state land office, with request Tor
the booklet on New Mexico cookery, II
VIII be mailed directly as desired.
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