The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1916-08-05

Prekuced BY q Fep Rsytiu
Pertaining to the REQ Poll
THIS BUSINESS WAS CONCEIVED IN PRIDE
and that pride of achievement Is its greatest
guarantee OF quality in the product to you
and Of it, permanence 30 as.
THEN THERE'S THAT OTHE. ANGLE tina.
some might call foolish sentiment but which
we, old fashioned REQ folk. regard most seri
sly-nanlely. the obligations we have as
stunned toward distributors and dealers and buy
ers of REQ Motor Cars and Trucks.
COULD WIZ, IN HONOR, entrust 70 any other the
ful6llInent of those obiigations-and enjoy the
money we had received
WE REQ FOLK HOLD that the sale Of is
not the consuulmacon, but only the beginning
Of a transaction.
TO OUR WAY OF THINKING we assume. at the
time we ACCEPT the check II payment, an OBJ
legation that shall endure 50 long as that car Il
in operation.
YOU SEE. WE ARE OLD FASHIONED-very
old fashioned, we've been told
But THIS IS AN AD and we should talk business
hard cold business II an ad So we'll say no
more on th-t svb;..t' Leave it TO those who
are interested II such things-those who have a
price.
YCr' WAIT To KNOW~ve-y,b7,iy always wants 20 know
what r--ie.. REQ VII make the coming year. and re
or COURSE THERE ARE 30 NEW ,MoDELs,-ne-
r-as mean. You d. not look Tor. Go not
,s,e.., q. Va: aew CHASSIS models from REQ
That fs>r TIE REQ WAY. ReGaenasn,.-ot course
la.. 2~.-er7r 15s--T'~rever and whenever we car
r-as. .~ way 90 maze them.
NOTHING RADICALLY NEW is EVER offered to Rec
strs-- F.-.--. rev us-a y gets TO yoo't ha' been
r-y --ei arI san--gsivcly proven ne!ofe We LEI
g. .a.o Pc car
NEW BODY TTPEs-YEsand .orne lat PIT REQ IN n;
.1rssri'y. Wen treat Of each IN turn
REQ -HE FIFTH CONES FIRST, Of course. FRS: not
o-.v srnrE Res, r.; ataoag motor cars.
FOR THIS Is THE GREATEST automobile bail,, ~'
verify believe
THIS IS THE SEVENTH SEASON that REQ the Fifth hai
been standard IA practically It's present form
no THE PRICE WILL not BE CHANGED this season
We vii not ncrease--w- cannot lower H.
ACTUAL COST OF MAKING is now more $50 nnore) thar
when the present proe ss75, was set year ago Aad W
manufacturing processes had reached such high STAT
Of efficiency in prodlcon and dealers discounts 20 lev
IT WAS AN ACHIEVEMENT Of tn. frs. magnitude t.
produce such and sell it at such prioe-Ss75
TODAY YOU SEE OTHERS Increasing prices all along tn
line. They must do 50. They have no choice
ORDINARY BUSINESS RULES dcta.. that ". also ",I.'
the price Of Reo tho Fifth $50 at Least.
BUT REQ PRIDE PROMPTS th.t ~. absorb The extra cost
have for months past and keep the price wher.
until conditions will happily. return TO normal
THB POUR-CYLINDER RoAD6TBR-ame vooderfI
c4asHs saune phcs, The rnarrest thing wheeis-th
% ecs.- I'd a % sss . m. 'Gss and
rosuppxY A GROWING DEMAND for "a spdosed pod,
saas.a aab. *. qs.,.y en y Rso1~Se G !. (.
say szcensnA Tho top ntdy supported at front
ss s.: .oS ss:. a.asa MD ,s M
curtains (which siso frrn!Ahed) itts IN ded suime
touring or. Tia ph. Il slo2A
THE NEW RHO SIX wu oonftnne in It's present pop,Ia
fo~ms-the 7Pessonss touring ca, and IN. classy :
pecsnsY resdstef: ana We vii msse arnteh numb
typed body on ttss rp'enAd chassis
THE pRrR Is REDUCED 500 On the 7-pass.Aser an.
ROADSTER nDdAA Nov st1ooi
>R CAR COMPANY
, TRUCK COMPANY
}, Lansing. ksebdsan
?. O B. Lansing. Michigan
YOUNG
ve., Detroit, Mich.
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