davidaulloa/AmericanStories huggingface dataset:
Graham guardian., 1916-03-19
"OLD OVERHEAD IL GET
YOU"

An advertising man has come to our
store to stay,
To STOW us how to sell our goods and
make the business pay;
You've got to be consistent, if you ex-
pect to win,
He says it is persistent ads that bring
the people in.
"Your sales" he says, twill double
those you had before | came,
And still your rent is not increased;
expenses just the same. "
You've simply got to advertise, is all
he talks about;
Or "Old Overhead II git you eff you
don't watch out. "
kept great big store,
Bedecked in all the latest style, with
good things brimming Ger,
But no one seemed to know about the
goods he had to sell,
Because he never advertised those
wondrous things to tell;
The milk of human kindness flowed
now, as in his dream,
For while he slept, the man next
door was skimming off the cream,
And now he hasn't any store, for things
have turned about,
And "Old Overhead II git you ef
you don't watch out.
And once there was another man,
"Spasmodic" was his name,
He thought an ad each month or SO
would bring him into fame,
And so Whene'er he advertised, "I'I
startle them" he said,
And long, high-sounding words he
used in letters large and red;
But in between the folks forgot he ever
had store.
And still his rent kept coming due;
his clerk hire Ger and Ger,
Until this quite expensive strain put
him at last to rout-
And "Old Overhead II git you eff you
don't watch out. "
And so, our advertiser says, when the
the world looks gray,
And your volume keeps on falling,
and your business doesn't pay,
It's time you got your pencil and figured
out an ad,
And have a new one every day; make
writing ads your rad.
You've got to be consistent, if you ex
pect to win,
And only perseverance will bring the
people in;
Just get your brains to working, fol
there isn't any doubt
That "Old Overhead IL git you e.
you don't watch out.
EVA M. BURKE,
In Rosenburg (Texas) News-Hera(d
Graham guardian., 1916-03-19
&c Bakind Powder Biscuits

Three cups Ron,; X to y cup short
ching: ; k1ri kcdSp0OnfnLS K c Baking
I0wC,c,'j about l cup milk or 0Gter;; /
ksaSbOOntni salt.
Sift three times, the -four, salt and
baking powder. Work into the -four the
shortening, using lard or butter for
shortening. Then mix to a very soft
dough with the milk. The softer the
biscuit enters the oven, the lighter II
comes out. Never knead baking powder
biscuits; press the dough into shape and
roll lightly. Cut in small shapes and
bake on a sheet or very shallow pan in
a hot oven. In placing biscuits in the
pans place welt apart, not allowing edges
to touch. Small biscuits are better than
large ones. Large biscuits do not have
the proper amount of time to raise and
bake.
Have you seen the new K c Cooks Bookt
Brimful OF nppetiziug recipes that simply must
be successful every time II the few simple direc-
tions are carefully followed. You would gladly
pay so cents for this valuable book, yet we send
IL dbS0lMirly Jrrr upon receipt of the ColOred GER
ufcnte pack ed In every 25-CcntCau Of X c Baking
Powder. JAoUEs MFG. Co, Chicago. Small
cans do not have Cooks Book certificates.
Graham guardian., 1916-03-19
Some Forms of Rheumatism
Durable

Rheumatism is disease charac
terizpd by pains in the joints an'I in
the muscles. The most common
forms are: Acute and chronic
rheumatism, rheumatic headaches,
sciatic rheumatism and lumbago.
Al. Of these types can b. h 'iped abso-
luteIy by applying some good Iini-
ment that penetrates. An applca-
ton of SIoan's Liniment two or three
times a day to the affected part will
give instant relief. Sloan'S Lini-
mcnt is good for pain, and especially
rheumatic pain, because it penetrates
to the seat of the trouble, soothes
the affl ctrd a and draws the pain
"Sioan's Liniment is all medicine. "
Get a Is cent bottle now. Keep it
handy in case of emergency.
adv 5 no3
Graham guardian., 1916-03-19

Judge Baughn, of the Superior
Court of Pinal County, has rendered
a decision that the new State board
of pardons is constitutional and that
the governors pardoning power is
not absolute, but may be modified
by legislative enactment. In up
holding the board Of pardons, Judge
Baughn dismissed the application Of
Knox Laird for release from State
prison.
Graham guardian., 1916-03-19
CAMP MEETINGS

Dates Of all the camp meetings
to be held in the states of California,
Nevada. Arizona and Utah by the
Sevcnth-day Adventists this summer.
were fixed by the Pacific Union
Conference Committee, in session
held at Mountain View, Cal. March
llth. They are as follows:
Central California Conference,
April 80 to May 9; Chico meeting,
May II to II; Southeastern California
Conference. May l3 to %; Nevada
Mission, meeting at FalIon, May "a
to 80; California Conference, June
"a to July a; Northern California,
July 8 to l8; Northwestern Cali.
fornia, July % to August /; South
rrn California Conference, August
80 to September 5; Arizona, October
7 Do II.
Ten thousand dollars has been
given by the Pacific Publishing As.
soc alton here to the Adventist co..
lepes within its territory, to publish
ing work in China, Japan and Korea,
and missionary work in foreign fields.
The entire profit for the year on the
Signs of the Times weekly, amount
ing to $500, was given to foreign
missions
The sixty-six church schools, be-
sides colleges and academies of the
Seventh day AdventiStS in this union
fed, including four states. are now
using their own text books One
reason for this is that the Adventists
have no faith in the evolution theory,
believing as they do that God created
the world in six literal days, in har
mony with the Bible reco' d. For
this reason they do not accept Ger.
tain geological theories concerning
pre- historic ages of mankind, nor
Darwin's theory that men sprang
from apes. The Bible record of a
great food is sufficient explanation
to them Of the present broken and
twisted strata Of the earth.
Graham guardian., 1916-03-19

The second State legislature will
go down in history as the biggest
gamble of the peoples money ever
known. Instead of attending to the
business for which they were elected
and called together, factional politics
was played to an extent never be-
fore known in the history of a leg
islature, and hardly likely to occur
again when the people have their
say at the next State election.
Graham guardian., 1916-03-19
EXTRA SESSION NEEDED

An extra session of the State leg
islature will undoubtedly be called
by Governor Hunt in order that the
general appropriation bill may be
passed, and the date for the extra
session may be set at an early date
for the reason that the State insti-
tutions need money right now; but
some way may be found to hold off
the extra session for several months,
perhaps until June lst.
There is really nothing very urgent
Graham guardian., 1916-03-19

Pantalettes are coming back, We
learn from the fashion mags. To
the younger generation who don't
know. it may be said they are the
long and rangy kind, which looks
like she's losing them, although she
isn't
Graham guardian., 1916-03-19
MARCH 10. 1915
THE HOME MERCHANT

the Sullivan (lIdiana) Democrat,
which was reprinted in the Bisbee
Ore, is worth publishing again, par
ticularly at this time. when the cir
culating medium, the silver dollar,
is so scarce and becoming scarcer by
reason of being sent out of the val
ley to Chicago. Kansas City and to
other places, where the Kings OF
Mail Order Houses are enthroned
and live in luxury and in full enjoy
ment of the dollar that should stay
at home:
The Home Merchant. Who is he?
He is the chap who gives you credit
when you are financially broke and
carries your account until you are
able to pay.
He is the chap who gives you back
your money or makes exchanges
when you are hot satisfied with what
you have bought.
He is the chap who stands behind
his guaranty, and makes restoration
of all losses that you may sustain on
the goods you buy.
He is the chap who meets you at
the door with handshake and let's
you out with a message to the
kids" and real come again good
by.
He is the chap who meets and
greets you on the streets every day
in the year and takes a neighborIy
interest in your family and your al
fairs.
He is the chap whose clerks and
bookkeepers and other employees live
in Sullivan and spend their money
with you and with other Sullivan
people.
He is the chap who pays heavy
taxes to help support Sullivan schools
and build Sullivan streets.
He is the chap who helps support
Sullivan churches and hospitals and
charity organizations, and Sullivan
lodges and commercial clubs, and
talks for Sullivan and boosts for
Sullivan every day in the year.
He is the chap who visits you
when you are sick, sends flowers to
your family when you die, and fol-
lows your body out among the trees
and tombs, as far as human feet
may travel with the dead.
He is the home merchant
neighbor your friend-your helper
in time of need.
Don't you think that YOU ought
to trade with him and be his friend
and his helper in time of his need?
Don't you know that every dollar
you send out of Sullivan for mer-
chandise is sent to strangerS-tO
men who would not trust you for a
box of matches, to men who would
turn you over to the police if you
should enter their offices?
You don't save much, frequently
nothing, when you send your money
out of Sullivan and you take all the
risk yourself of short weight or
measure and of getting damaged or
inferior goods. And don't you know
that the growth and prosperity Of
Sullivan depends very largely upon
the success and prosperity of the
home merchants? Out of town peo-
pie judge our city by the appearance
of our stores and the degree of en-
terprise shown by our merchants.
And our home merchants can not
succeed unless home folks give them
loyal support.
What is said of the Sullivan mer-
chant can also be said of every mer-
chant in the towns of this valley.
They are the sustaining power when
you need them and you need them
now more than ever. Why not keep
the dollar at home and build up
your home towns.
Graham guardian., 1916-03-19

At Fort Yates, N. d., recently
occurred the marriage of Miss Rose
Cat to Harry Poor Dog. They will
soon become divorced, for dogs and
cats never could live happily with
each other.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
saw-mlIl Waste.

There are more than $4,000 saw
mills in the United States, and their
output Of waste in the form of saw
dust, shavings, slabs, and other wood
refuse is estimated as thirty-six mil
lion cords per year. This is equal to
over Az billion cubic feet of waste,
which is the capacity of bin one
half mile high with base covering
a forty-acre lot Or, considering each
cord to contain eighty cubic feet Of
solid wood with all the cracks and
air spaces taken out, these thirty-six
million cords would make a block Of
wood more than quarter of q mile
on each edge.
Perhaps one-half of this so-called
waste product is not strictly speaking
wasted, but serves useful purpose
as fuel under the boilers. Much Of
the remaining eighteen million cords
not only serves no useful purpose,
but in most cases is a source of in
convenience and danger, and costs
the mill time and money.
Sawmill waste is disposed Of in
various ways. Some goes to the local
fuel market, some to pulp mills or
to wood distillation plants. Shavings
and hog cuttings, as well as other
vnill waste. are sometimes used to fill
low places in the yard. However, the
most common method of getting rid
Of waste IS by burning either in a
fire-pit having an open fire which
sometimes has a protecting wall on
the side towards the mill, or in a
burne.
1t Is estimated that for a mill of
one hundred thousand feet capacity
the cost Of conveying the waste from
the machine where It is made AMI
destroying 1t in closed burner is
AZ cents per cord or $10.05 per day.
Burners seldom bring In any revenue.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

Hawley, a couple from Croton. James
S. Burrows, justice of the peace, per-
formed the ceremony.
The Keokuk merchants are urged
to dress up their windows next week
for the celebration.
The Keokuk Indian football team
has won three games in the last few
days. Merle Francis eleven was de-
feated "a to 0 and Billy Hollings-
worth's, 26 to 0 by the Indians on Fri
day morning at the athletic field, and
the ST. Peters squad was trimmed "a
to 0 this morning. The Keokuk In
dams are captained by Thomas Nc
Manus.
The first White Sox-Cleveland
game this afternoon resulted in
victory for Chicago, Z to 2. The Sox
were leading up to the sixth inning
Of the second game. In the National
league the New York Giants won the
first game from Boston, 4 to 0. Gin
cinnati beat Pittsburgh to in the
first game.
Tickets on sale for Y. NJ. and 7.
w C. A. Lyceum course at the Grand.
Five numbers, $500. to "Y' members,
$1.0O. Sale limited. OHaer early.
Call S65 or 1881.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
TASK |NJUNCT|ONS
AGAINST FOUR
Petitions For Closing iof Near Beer
Saloons Filed In Superior
Court This Aft
ernoon.
ASK FOR HEARING OCT. 2
In Three, o. w. Ellsworth is Plain.
tiff and in Fourth He is In
tervenor-Allege Sale
Of Liquor.
ASK FOR HEARING OCT. 2

Temporary injunctions against four
near-beer saloons, which are alleged
IN petitions filed, to be selling intoxi-
eating liquors, contrary to law, are
asked in petitions filed by H. r. and
w. B. Collins, attorneys for o. w.
Ellsworth, Grace d. Martin and D.
w. Gid, in the superior court this
afternoon.
The following places are con-
cerned:
Frank Delaney, Is South Fifth
street Pechstein & Nagel Co. owner
of the building, is also made a de-
PENDANT in the case. In this petition
for injunction o. W. Ellsworth is the
only plaintiff. In each Of the cases a
temporary injunction is prayed for.
1t is asked that 10 a. M, October 2,
be set as the hour and date of the
hearing.
Hugh Brennan, 2 South Water
street. John Leisy is made a de-
PENDANT also as owner of the building.
Geroge J. Salzer, proprietor, and
John F. Saizer, owner, % South
Fourth street. Ellsworth is plaintiff
in all of the above.
The fourth is brought by Grace D.
Martin and D. w. Gid, with O. w.
Ellsworth as intervenor, against Will
liam J. Noelkemper and John Leisy,
500 Main street
In each of the cases it Is alleged
that intoxicating liquors are being
sold contrary to law, and temporary
injunctions are asked for, upon final
hearing to become permanent.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
CITY NEWS.

articles Of incorporation Of the
ha sohuk Club Realty company have
s zen 1iied with the recorder. The Of
nneers are e. Carroll Taber, president;
- "A Collier. vice president; e. r.
sssoehrane, secretary treasurer. The
p ,s are q. A. Collier, Asaph
= n L. A. Hamill. B. B. Hobbs and
q. Carroll Taber. $50
A.. marriage licenses were issued to-
y 70 Clay William Price, 80. and
dan 'ie May Lyons, %; Edward Alexan-
ss,, 90, Croton. and Gertrude c. Daw-
~. 20. Argyle, They were married
n,s ss al'ernoon by James s. Burrows.
Justice of the peace. =
r.sa., marriage license was issued to
ck d. Ellen and E1fie Louise
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
SECOND TEAM
PLAYS WARSAW
While X. II. s. Regulars Are Meeting
Milton, Second Team Are
Trying for Honors.

While the first Keokuk high school
Football team was playing at Milton
'nis afternoon, the second team
made bid for honors in game
with Warsaw high school, played at
warsaw. Under Captain James Neil,
The second team, fourteen strong, In
vaded the trolley line city with every
intention of coming back with vic
tory.
The second team backfield was
composed of Robinson, Schaefer, Neil
ard Pond The 1inesmen were Stad.
ier, Simmons, Marks, McBain, How'd,
collins, Bell, Meister, Greenslaw and
Roach.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-Two thoroughly expert
enced ready-to-wear salesladies; no
need of applying without experience:
also one good alteration hand; best
wages. N. Lowitz Co.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

statesmen selling restaurant, hotel,
cafe, cigar. pool, drug, general store
trade can do big business with our
new live pocket side line. All mer-
chants towns 100000 and under want
1t. $500 commission each SALE No
collecting. No expense or risk to
merchant. We take back all unsold
goods. Garfield Mfg. Co. 20s Sigel
street, Chicago, Ill.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
BREMEN "a CAPTURED.

UNITED Press Leased Wire Service1
WASHINGTON, Sept. 3o.-The Ger.
man submarine cargo boat Bremen
has been captured by the British and
10 now at the New British naval sta.
ton, Rosyth, at the mouth Of the
river Ferth on the coast Of Scotland,
according TO apparently reliable re-
ports reaching Washington today.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

AGENTS-Never such a big seller,
Concentrated liquor extracts makes
the real article in a minute right at
home. Strictly legitimate; no license
needed. Make $40 day easy-anys
where. Territory going fast Just a
postal today-ask for free sample.
Universal Import Co., 522 THIRD
street, Cincinnati, o.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-By young lady, position
as cook or for general homework.
Can give references. Address M. H.,
this office.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED to take exclus-
i've district agency for high grade
photograph of international stand
ing. No capital required except for
samples as evidence of earnestness.
Strong financial backing and cooper
alton. Big pay for good men. The
Harmonola Company, Dept. G43 ,20G
South Wabash avenue, Chicago, I'LL
nois.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
LOST.

Main and Fulton
streets. crescent bar pin, set with
pearls and black enamel, with safety
clasp. Return to III Fulton street;
reward
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-By bright, strong young
man, any kind of work. Am expert
enced in several different lines OF
work; can give reference. Address B.
| c., this office.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-To men to cut corn Mon
day morning. Enquire 819 North
Eleventh street. F. ]. Clemenson.
Phone Red 1455.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

FOR RENT-Storage room for house.
hold goods, clean and dry and free
from vermin. Special prices on large
lots remaining long time. Collier
Stationery Co.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

TRAVELLING statesmen wanted. Best
side line on earth. Something new.
Entirely different. $500 commission
on each order and repeats. Pan
Mfg. Co., 1858 Cottage Grove, Chis
cago.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

FOR SALE-Good second hand Acorn
range with reservoir and warming
oven. Call Smith Hdwe. Co.., or tel.
Red 1886.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

Sioux Falls Argus-Leader: For a
decadent nation, France is certainly
soma scrauper.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

READ THIS, send your name and
address and receive most valuable
information. Something you will al
ways keep in your home. Hyde Park
Mfg. Co., 302 e. 51st, Chicago.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

FOR RENT-Small furnished cottage,
strictly modern. Call 610 South
Sixth.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED =, Two experienced wait
resses.. Good wages paid. Home
Cafe, II South Fourth.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

AGENTS to travel by automobile to
introduce our $50 fast selling, pop.
ular priced household necessities.
The greatest line on earth. Make
SO day. Complete outfit and auto
mobile furnished free to workers
Write today for exclusive territory.
American Products Co., 983 3rd street,
Cincinnati, o.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED Office boy at Irwin-Phil
iipps Co.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

Eighth and Johnson. Call tomorrow
or Monday. Cameron-JoH.,y Co.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WILL pay reliable woman $500 I'd
distribute free (not to SELL 200
pkgs. Borax soap powder among
friends. No money required. Ward
Company, 731 N. Franklin street.
Chicago. -
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED Blacksmith. steady work.
Good job for right man. McManus
& Downey. BIT South Fourth street.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED lady canvassers for
KeoAuk and vicinity. $500 week
salary and expenses. Bestever Mfg.
Co.. East st. Louis, III.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
THE WANT COLUMN

streets. Modern except furnace. En-
quire at Plugs cigar store, 1922
Main street.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

iWArNTED-Girl between Is and 16.
Ike Borke, 800 Main street.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED High school graduate,
neat, ambitious, who desires to
work his way through college, $4,000
to $4,000 per month to start. Rapid
advancement. Send photograph IL
possible. Mr. Lon, Room 300, 33s S.
Dearborn street. Chicago, Ill.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
WANTED.

WANTED To loan money on furni.
ture. pianos. live stock. ETC.. on easy
payments. Strictly private. Phone
shoe store.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-Experienced lady book
keeper and stenographer. American
Cement Machine Co.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-To hear from owner of
good farm for sale. State cash price
and description. d. F. Bush. Mime
apolis, MINI.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-Position by young man as
chauffeur. Address Chauffeur"
care this Office.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED To buy i second hand
monograph. Address "Phono.
graph" care Gate City.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

AT ONCE-Ten ladies to travel, dem.
pnstrate and sell well established
line to our dealers. Previous exper-
fence not necessary. Good pay. Rail-
road fare paid. Goodrich Drug Co.
Dept. 276, Omaha, Nebr.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WANTED-At once. 10000 dull
safety razor blades to sharpen at
Woodbury.. 1104 Main street
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

WlANTFD-A colored girl for general
homework. Telephone 7S1 r. 2.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

FOR SALIE-Good stock and corn
farm, 200 acres, near college town,
good land, location and improvements.
Price right. Terms to suit Investi-
gate v. e. Strayer. Fayette, Iowa.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

FOR RENTING. 1928 North Thir-
teenth, nine room house, modern ex-
cept heat. John Tumelty.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30

FOR SALE-A few used Garland.
Radiant Home and Peninsular base
burners at less than prices charged
for good soft coal stoves. Duncan.
Schell Furn. Co.
The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-09-30
MISCELLANEOUS.

MEN-Our illustrated catalogue ex-
plains how we teach the barber
trade quickly. mailed free. Moler
Barber College, st. Louis, Mo.