The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-06-07
FREED COMPANY WILL
HAVE NEW QUARTERS
Larger Business Necessitates More
Room-Stock Increased--,Man-
ager Rogers Pleased.

Among the more prosperous con-
Germs of this city which will enlarge
business here in the fall of the year
is the Freed Company. dealers in wo-
mems outerwear, suits, skirts. dresses.
cloaks and the like. This concern will
move from its present location, 81
East Broad Street, on or about Sep
TENDER /, to the store formerly oc-
cupied by George W. Anderson &
Sons, as a carpet establishment, at
215 East Broad Street. in the next
block above the present location OF
the Freed store.
Casper Rogers, manager of the firm,
has been with the Freed Company in
this city for four years. The store
was opened here In 1911 at 311 East
Broad Street, and In its second year
Of prosperity In Richmond Mr.. Rogers
was sent here to give 1t the necessary
high class management which has
characteriz his career in the capital
city. Mr.. Rogers is a Boston man. He
is a young business man, but is a live
wire and has made success of the
Freed Company's business by courte-
Gus treatment and knowing what the
trade demanded. The Freed Company
also has stores in Lowell, Mass, and
New Haven, Conn.
In making the change to the new
store the concern is prompted entire
ly by the demand for the best and
through a desire to double the bust
ness here. The store at 2.5 Fast
Broad Street Ia more than double
the size of the present location Of
the Freed Company's business. 1t is
four stories high. has much larger
frontage. more window display and
better lights. The store now in Use is
two and a half stories high.
larger Stock and More Clerks.
Before moving into the new build
ing the store will be entirely re-
modelled. The lighting arrangements
will be vastly improved so that the
most delicate fabrics can be seen 10
tho best possible advantage. The
windows Will be so arranged that the
beautiful new stocks of goods to be
brought here will be on display for
the eyes OF admiring women and girls.
fnasmuch as the new store will he
more than doubled in size the firm.
will have an opportunity TO place on
sale here more than double the
present stock and In addition to this
large new stock 1t will employ a
double sales force. In other words,
women's stores in the South.
Mr.. Rogers is now busy with his ex-
perierced bueyrs selecting the fall
stock. There will be many new crea-
tons offered this fall and the Freed
Company proposes TO lead the list
with ali that is nohby and new.
Especially worthy OF note Is the prom
Use OF the management that goods
offered will be of the best, but at
prices In line with the large New
York and Philadelphia stores. In
other words, big goods at popular
prices.
Millinery Big Feature.
Millinery Is also a large feature CT
the Freed stores Expert mflliners
from the large Northern markets, as
sisted hv the best trained skill of the
South will he on hand TO make the
millinery the most npto-date that
can be supplied, In the selection of
coats, suits. dresses, skirts and waists
the new stock will be beautiful.
Manager Rogers declares that his
first experience in the South has
how to extend a glad hand to the
stranger. Though his home State,
assachusettes. ranks with Virginia
in historical worth and patriotism, the
energetic young Northerner believes
that he has hit the livest city in the
/ South--a place, he says, that knows
what Is what and appreciates the best.
Much Of the success of this concern
is due to the happy disposition OF the
manager. who has made hundreds of
friends here and who keeps friends
by wearing a smile and giving the
best AT all times