The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1916-10-21
The Movies
sy moRoeN WARD.

inc MOVIES IA! tldlu TO Dtllg
ais,ug.ively educational institu-
zion They point with pride TO their
mora.lug influence upon society.
70 assist I'm rho bFtterment OF so
..ul and economic conditions along
moral aud educational lines is ever
their ambition
Thoy solicit public patronage be.
cause OF that fact aud solely FOR
THAI reason Amuse. educate, NOR
allie. or better educate and deyel-
op morally by means Of well Sc
lcctcd system Of amusement-"a
kindergarten for tots and grown
ups" espresso the enthusiastic
view Of what he motion pictures
aspire 20 be.
Beyond question the picture
shows may be- made are being
made most potent power for
good I'm community or city No
public forum cNcep' the daily press
reaches so many people as the NOV
ies. Consequently no institution is
so situated TO WELD great influence
FOR good or evl or has imposed
upon II 80 great a responsibility.
am always slow TO suggest 10
a man or set Of men that their bus
mess need constitute grounds for
political or quasi political activities
l--+l-zA A.-l---.-A-.-.II G--@-Ad A4p.4Ge- l.
IN adjunct 90 n measure that is
based upon sound moral, social and
economic principles, 20 point out
that fact add weight 10 any sug
geetion made in connection thcra-
with
.'Ha' * he exact situation Of the
poy'oe i'm the present dry campaign
n Michigan The effort 10 with.
Iraw consent to issue saloon H.
7es i'm tho state is not based prt
~''y upon business reasons, and
good business in every line OF
efrstriql or economic activities
emands thai IL be done In no
l.ipess is that demand more en-
hattie than In that Of motion pic
ures Wherever city. town or vii
age has closed tho saloons the
movies have profted
The following letter will need no
Nplanstion:
= r Noble Esq.
Vancouver r. G..
bear sir Ansc.crinC your inquiry
Is to how proh ihit'on has Affected
'ur business her" la seattle, I wish
- say sine" Ionuarr J. 1910 our bus
ness h"s doubled. and thiul, IL = III"
N"st thine that ever happened the
state - Waship- ton and has mae
more pleasure for TIE women ani
hIIdrcu a. shown by their attend
.uce az this thcater afternoon and
T. wvsolf. certainly believe in dry
yours rcs,e-'rpl',
Asst MANAGER H.arodror,e Treatar
This condition not only obtains
in Seattle which by the way IS a
city Of over 800 900 people and
fair index to what may be expected
20 happen in Detroit but the re-
ports are the same all over tho
country The reason is plain 4
man who spend his time anG mon
~ III t ST .'tbl w tlIlilE" HllbN D. iAtr
wife 10 have neither time nor
money 10 take the children 20 a mo-
tion picture show Tho man does
not spend his money for drink be
cause ne needs it, or even wants &c.
lie does So largely from habit and
always because Of convent NO
Remove the convenience hat tho
saloon affords ana f.w men VIII
drink or cnre H. drink. This is not
only a ION sihlo view of 10 brat 10 l-
Che experience iu every non GLOON
city or community Men drink from
habit and con- cuiouo". Remove
the convenience which the saloo1-.
afford and ninety per cent OF The
drink ceases and The other 10 per
ceht serves only The more 20 cause
society 10 fruw7 upon ir Were the
movies in Detroit and Wayne
county 90 unite with tho other odu-
cational moral and religious inAu-
cnces 10 drive out the saloon they
would not only he acting In strict
i''hIh Win lN' IfpNh'U 'uI'f' VI
their existence, but would Do follow.
iuE the very best possible method
OF Increasing their business When
an institution can embrace an OPP
por'uni'y 20 show its value 10 so
cie'y in general and fill its money
drawer . the same time. II Is us
Unlly not slow 80 embrace II
When tho churches. the schools
The temperance societies and other
moral and religious organiza ions
are a work. It Is time for the mo
tion picture men 10 get into The
game with them
The Michigan dry movement pre-
SCENTS the best opportunity the mo.
,ies have over had 10 demonstrate
'kcir usefulness 10 society -and In
cidentally increase their income.
Mo NON VC