The Birmingham age-herald., 1916-10-22
CLOAK AND | SUIT COMPANY HAS
 SUCCESSFUL OPENING
New Firm Presents Splendid Line of Merchandise in Attractive
 Quarters

Another very attractive ready-to-wear shop has been opened to the fashionable women of Birmingham and on the initial day of it's entrance into the commercial lineup of this busy city, the Sample Cloak and Suit company proved conclu- sively that it is right in the front rank of the popular and reliable enterprises of this kind in this community.
 The Sample Cloak and Suit company has surrounded itself with most pleas ing and attractive background in the shape of it's handsomely furnished quar- ters, large mirrored show rooms and comfortable fitting rooms having been provided and the manner of displaying the goods is up-to-date and modish in every respect.
 The latest and most exclusive styles are promised by the Sample Cloak and Suit company, at marvelously low prices, and judging from the varied models on exhibition sat the opening" yesterday, there will be nothing left undone to make this shop the center or sty.e, worKman- ship, reliability and moderate prices. MT. Sidney S. Griffin, who is the man. ager of the Sample Cloak and Suit com pany, has had wide and comprehensive experience in the merchandise Worldeand his popularity and fine business. acYmen as we'll as his discriminating taste and good judgment will enable the new shop to stand second to none in the city s enterprises of this kind.
 Every up-to-date style was shown yes terday in suits coats, wraps and gowns, iy, oil ch nd pI some of the most attractive ready y-to- wear garments which have been seen in Birmingham this season were featured at this emporium of fashion Saturday.
 Among the handsomest suits displayed was a green broadcloth cut on the very full lines, both skirt and coat. the collar was trimmed in moleskin, while the cuffs and the pockets were also trimmed in this fur, a belt at the waist line of the coat gave it a very pretty and stylish appearance, while a tiny spray of em- hrodery in oriental colors gave just the finishing touch to a very attractive suit.
 X very beautiful evening wrap was of white plush cut on very full lines, large full sleeves and boufante pockets and I used with good effect and the large but tons down the front were also of white plush. The lining was dainty and pretty. in white mesSaline, with clusters of French flowers in pink, blue and green.
 Another very much admired wrap was of velour cloth in ceruse, the very bouf- fante style was quite becoming and the trimming of Hudson seal In bands at the hem of the skirt and on the collar and cuffs and about the waist line had pock- cts, made a very stunning effect.
 In one piece gowns, now so much the rage many stylish models were shown in messaline, broadcloth and serge, and while 1t is difficult to mention any one as sbeing the prettiest. it must be said that the serge gowns were unusually smart and priced at wonderfully low fig ures. A navy blue serge one piece gown that attracted great deal of attention by its style and quality was cut on the ample lines of the present modes, the belted effect at the waist being made of effective embroidery in oriental co1ors, wide white satin collar and white cuffs were effective and a large pocket at the side gathered in and faced with white satin made the most attractive sort of gown.
 In evening gowns many varieties and styles were shown noticeably pretty be- ing a gown in lavendar taffeta, quite bouffante in style. the corsage was trimmed with silver lace and the wide skirt, dancing length also carried out the silver lace motif. A single yellow rose was used at the waist line as trimmiag g and the dainty creation was quite chic and pretty.