The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1916-10-21
OF THE
NICKEL LOAF OF
BREAD EXPLAINED

II is very difficult to change the
custom Of years. but there comes a
time when even tradition must be
swept aside rutnlessly IL thereby an
economic advantage can be secured.
The baking trade is now facing
such a problem and on the courage
and ability of the bakers to handle
the situation depends the solvency Of
those engaged in the business.
Custom has long prescribed the
five cent Loaf which was based origi-
niyla on the cost of material entering
into 1t which was sufficiently low to
afford the baker varying, but on
the average, fair profit for his
product.
Such basis for the five cent loaf
has ceased to be and in the minds Of
the most conservative will continue
so indefinitely. Within a few months
flour has advanced seventy-nve per
cent, lard seventy-fve per cent, milk
nifty per cent. sugar seventy-iie per
cent. eggs forty per cent. butter
nifty per cent, sugar twenty-five per-
cnty-hve per cenS. feed thirty per
cent. gasoline ninety per cent, labor
twenty-five per cent
All of these commodities enter into
the manufacture. sale and delivery
OF bread and their prices must be
counted upon in figuring what the
loaf costs the baker.
In the face Of such tremendous ad-
vances il is sheer madness TO adhere
TO old standards and traditions
causes OF all OF these advances. or 10
speculate on their duration. Chiefly
they are due, in most cases, to the
war IN Europe. either directly or in
directly. also to the worlds shortage
In the wheat crop.
he this as 1t may its Is a condition
mot a theory. that confronts the
bakers. and they must either advance
the price or discontinue business. In
this emergency. he has i'm many
places decided on a plan that will be
advantageous alike to the consumer
and himself and which. while II en-
ables him TO obtain fair and lust
return for his labor. gives the CON
sumner the utmost possible value for
tne price he pays. The pain contem-
plates the abolition of the five cent
Ioai and the substitution of the ten
cent loaf. There is a great economic
waste incident to the manufacture
ana distribution OF the five cent loaf
me ten cent loaf is the most eco
nonical 10 manufacture and market
ana represents the maximum OF value
TO the consumer. Economics in maxi
ing and delivery are effected bv 1t
ana 1t has been proved that there ia
a saving OF So thousand loaves in
the manufacture of the larger unit,
winch means a great saving to the
baker and enables him to give
greater value in the larger loaf.
Another advantage to the conslIn-
or is that the larger loaf does not dry
out and become stale near as quick
ly as the smaller loaf which enables
the smallest family to use 1t up while
1t Is still fresh and palatable.
No reasonable minded person ex-
poets the baker to continue on with
the old prices established years ago
when prices of all material was less
than half what il is now.
People generally know that the
only article on which the price has
not advanced Is the daily bread, and
1t being reckoned by all as the staff
Of life. no one asks or expects the /
maker to furnish 1t without a fair |
return for his labor.
BY c. Z. CAMERON.
ADV. Atlas Flour Mills. I