The Birmingham age-herald., 1916-02-17
BRADF|ELD MAKING
 PREPARATIONS FOR
 AUTOMOBILE SHOW
Manager for King Motor Car Company Is In City Assisting In Staging
 Auto Show

Declaring that the biggest automobile business in the history of the industry is confronting the motor car manufacturers at this time, H. c. Bradfield, advertis- ing manager for the King Motor Car company of Detroit is in Birmingham, as- sisting in arranging preliminaries for the automobile show to be staged by the Bir- mingham Motor company next week.
 MT Bradfeld, who is known as the advertising manager globe trotter of the industry is now on swing that takes him into Florida and west to San An tonio He then returns to Detroit to drive over land with Kings chief engineer, T. P. Chase, and Eddie Rickenbacher, the punishment race pilot, to the Pacific coast. He has attended all of the auto mobile shows held thus far and is very enthusiastic over automobile conditions generally, and the fact that this will be a big year for the automobile men and especially the southern automobile dealer.
 The Kings advertising manager ex- plains that last September and October, when the factories were laying out their plans for the coming year, that the south came in for great deal of attention. He declares that it was looked upon as fertile territory and plans were laid for sending a lot of production into what is termed the Dixie territory,
 Working on these plans. despite the big volume of business now booked, he declares that the south will be taken care of providing orders are sent in with in reasonable time. which he puts during the months of February and March As an example of what is going or in Detroit, MT. Bradfield declares that one Detroit factory turned out over 44OOO cars during January, and established a worlds record for one days production on January 2S, when 21OO cars were man. ufactured.
 The public will find better automobiles for less money this year than ever be- fore,' said MT. Bradfield at the Tutwiler last night. While the manufacturers are crippled because of the condition of the material market, they are the best sports in the business. Whenever a big problem comes up the public always finds the automobile manufacturer able to mas ter it. We are confronting the biggest problem we ever had, every one of us, but despite this we will all do what we can not to disappoint the public on the aCtOmODlleS they orQer. N matter what standard make of car man is interested in today he will find it good automo- bile-with honest value.
 The automobile exhibition to be staged here the coming week is fine example of education. It is something that de- serves the cooperation of everyone I hope to see every man in the automobile business decorate his salesroom, shine up his cars, do some advertising and help the public in their motor car shopping next week, when the Birmingham Mo tor companys show will turn their at- tention to the mode of transportation everyone is most interested in. It should be a great get-together week in the auto mobile industry.
 All Detroit has it's eyes on Birming- ham next week. the only other show in progress during the week being at Louis vile. I already have had a number of telegrams from the Detroit newspapers and the automobile trade papers, asking about the show and this in itself will help to advertise Birmingham as being the metropolis of the south.
 Jacksonville and New Orleans have automobile shows scheduled and Nash ville's show, now in progress, is a big success. The show next week should be Birmingham open house affair"