Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-02-15
GOOD TINES SHOW
IN DEMAND FOR
sPFARAlNT GUM
O. ]. Buck. Inventor of Flavor,
and One Of "Wrigley'S"
0Wner 5. Talks Business

That TIE general increase III puSl-
ness which has come to the United
States within the last several months
has boosted sales of Wrigley's Spear
mint gum so per cent mere than for
the same period last year, is the state
ment made by O. ]. Buck. large inter
est holder in the company, and the
man who got up the "spearmint
/ flavor" ~<. " ..~-...
Mr.. and Mrs. Buck are spending a
vacation in Honolulu and are stop
ping at the Alexander Young hotel.
They will leave for Los, Angeles one
week from next Saturday.
Business at preseny,ds very good
over the United States said Mr..
Buck, and all prospects seem to point
to a continuation of this condition.
"From December IS ITO February 1,
our sales have increased by 80 per
cent over last year. From January Is
to the present time we have sold APP
proximately 100000 tboes, as COM
pared with 1,100,800 sboxes for the
same period last year si'&zj. "a l.=
Due To General Prosperity d - : ~. TT
Mr.. Buck says that this is due to
the general rise in business conditions
rather than to any, determined effort
OF the American people to chew gum
Much of the Wrigley's gum goes to
the trenches, he says, where it is
proving solace and comfort to the
soldiers of the Allies.
In Canada" says Mr.. Buck, they
have a custom now CT giving enter:
tainments to secure money for the
soldiers. The entry fee for each per
son to these fairs is package OF
Wrigley's Spearmint gum, the total
collection of packages going as a gilt
to the boys in trenches. AS 80 per
cent of each stick Of gum is nutri'
ment, it is evident the gift is WORTH |
While Word comes back to us that
the soldiers get great deal of enjoy.
ment out of it." il ..<,,.
Mr. Buck was with the company |
when il first started in 1892, and has |
seen it develop from small establish.
ment boasting a daily output of 10 |
cases or 10000 packages to 100000
packages a day at the present time
Wrisley Is AID Man. /
William Wrigley, .Jr., the man whose
name appears on the packages, is the
expert, and is responsible
Tor the spearhead idea, Mr.. Buck
says he considers Mr.. Wrigley the
greatest advertising expert in the
world. * 49, ,.s:gs.
Il have always been proud of the
fact that | got up the Spearmint
flavor, which took so well with the
public" says Mr.. Buck. ~,-a
Some idea of the vast output from
the big factory in Chicago may be
rained from the fact that each Of the
machines which lays the gum out in
sticks from the kettles has capacity
Of 10000 sticks minute. The main
engine that runs the gum-mixing ma:
shinery in the Chicago factory is rated
1t $50 horse power, and the factory
building itself it $40 feet long, 80 feet
wide, and six stories high, with q
basement and sub-basement. - II
Our business has not been affected
as far as imports and ex-
,orts go, says the gum man in refer.
ing to the war I'VE had two or
hree big shipments of gum go down in
he Atlantic as the result of~1nines Of
however. ,a.-.4. ~ -
set Sugar At Home. T. .~. m.
"Chicle, which makes up so large a
art OF the gum constituent, comes
rom Central America, Mexico, British
honduras, Guatemala and Venezuela
\ few of our flayors come FROM Eu.
ope. while we get olr sugar at home
I'VE buy sugar for our factories
avs Mr. Buck. 10000 barrels at .
purchase. We have branches in New
'ork, Toronto, London and Mel
ourne" r., -~.~. -. .. -.
Mr. Buck says that the Toronto facHI
DRY is almost as large as the main
actory in Chicago, zach of these two
actories giving employment to prac.
.caily 500 people. Reinforced con.
rete is used in the construction OF
ne factory buildings. ..-. III
Mr. Buck congratulates Honolulu on
occurring the service of the. steamship
reat Northern. He says that the
ity and the other islands should do
u possible to induce the big liner tn
lay On this run =.