The herald and news. [volume] (Newberry S.C.) 1903-1937, 1916-10-20

earing gear
shops making bodies, tops castings,
1t is because COOS up
Maxwell quantity riding
appearance and which stands up to the test
inexperienced
the in Detroit and in
found himself landed in the river He
hours afterward the wrens
his from 80 feet OF water cost him 500
get but him nothing for repairs He dried
it out by with confidence than
ever qualities is absolutely testified
that the lights unrimmed and burn
ing.
Service Selling Departments.
In the competition world, it only
we'll balanced model shop work.
operation pleasing outlines or good nsn
that severay jointly, the position OF from
the standpoint the but there
be also production the position OF
that
began be the in Europe it was the con
census that thousand
mum must be the before the economics
duction could be considered.
Today of production in popular
cars in America many thousand To sustain uner
the country supply parts and selling
requires broadening distribution of and service
The Maxwell people the country drced from end to
end thoroughly studied for buying They an
tain factory service the and ao"
agents and for
etc., not according DESIRE but
possibilities OF nat
determined headquarters.
It would surprise ordinary buyer well as the
average the farreachng field organization OF
motor aspiring leadership in the popular nelo
There must not moving the highway and
armies of cars marching but there must be small
army of selling agen in the field There must not
only flying inspectors to cover all the sales err
tories and efficiency salesmanshp
but education tactics must follow land this army
selling supported by supply bases mchan anu
service in the feda moving buttressed and well sup
ported army night and day in the field yet generated from
Headquarters in must be watched very VIDE
awake general plans studies everything
supervision and censorship over supplies anu
The machinery organization be in continuous mo-
ton over the country stocks accumuons can be
permitted.
Construction expansion be firmly based ana ARM!
knit in Wit
A Broadly Based Industry.
President Flanders thoroughly understands the policy OF pop
ular leadership automobile field through CONTINUOUS price
reducions He saws every man either owned an
automobile intended Every price reduction we
make enlarges popular was $500 ABOUT year
ago when we This cut it $50, making the
price $685. able make Will increase tue
demand
The broadening character Of the automobile industry is snow"
bv the fact that Maxwell reducing prices
several advancing their prices and cars OF
limited output in nd1Vlduaed
ton and finish are contemplating radical advances
The hgheprced in the future will be more tnan ten %
and possibly more the either the Ford OF
MAXWELL
We class these two together because they are sostan
v at the same price the accessories such as electric
starter demountabe speedoeter etc. are ADDED 10 'n
nrice of Ford or the of Maxwell yet the
Maxwell of more artistic IN appearance anu
claims other points of superiority.
Maxwell Price Ford Price.
Ford gets amount of advertising because west
nghouse and advertising accessories for the
Here s list of items number OF Ford buyers