The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-09-03

To give more efficient service at the
Bhopping center Is, and for years
As been. the ideal of the Miller &
Phoads store and Of the big family OF
forkers who have aided In making
20 store such an institution in the
etimAuon OF thousands OF Richmond
eople and other thousands in Viz
MA and the CArolinas that a dou-
led capacity and additional facili-
es have become imperative
Progress toward the ideal has been
Feady during the last SCORE of years
nee tho nrst expansion OF the es-
hblishment In 1925 to it's first douo-
ng Of capacity was expressed In add
- S11 East Broad Street to 5Os. the
bof0'S second homo on Broad Street
|roWth has been continuous Service
I'd quality have been consistently
ven to patrons in Richmond and out
Richmond. Every few years tho
bore space became inadeQuate--de-
bands on Miller Il Rhoads' service
scame lAzyer--and additions. en-
(rgenents and ARRANGEMENTS have
Dsn made.
The Broad Street store, occupying
sArly all OF Broad between Fifth and
xsh Streets, with entrances on
|roAd and on Sixth, was a big store
y dix years. Then Ii outgrew its
nArters and the building OF the
Presbyterian Book House on Sixth
kroe< was purchased and breathing
bace once more was given.
For Prceent and Future Needs.
Bat the institution continued TO
row and 10 need more room in which
B expand. And to meet demands,
they are anticipated, for a period
bnger than has been any of those
stween steps In past development.
be Miller & Rhoads company ac-
uired the land at Sixth and Grace
kreetz, which until the first of this
ar was known as the Randolph
bace"
On this property there Is now I'M
sr course Of construction, and near
* completion, one of the handsom-
4 retail business structures in the
puth-one which when added to and
(hoads' plant. will make the estab-
shment one OF the largest of Its kind
J the country.
The new structure, having six
oors OF 45 by 40 feet. and basement.
B by $50 feet adds to the Miller &
Bhoads store some 1900 square feet
disable floor space for business pur-
pses. These added to the 10000
huare feet now possessed by the
Tore will give the institution adequate
bonn In which demands of the next
ew years may be met, according to
hicuiations based on experience and
hoes for the more rapid growth that
reasonably expected of the city and
fbutary country
A Handsome Structure.
The present structure, one which
ands out among its fellows along
road Street. admittedly one OF the
nest, broadcast, .lightest and cleanest
ktail business thoroughfares in the
nited States. will become second only
the new building. The new struc-
IrO. rising to height OF SIX stOrtcE
81 steel. concrete. brick and tcr~a
btfa-a freproof building - Its far
II will be OF ornamental tan brick
ia terra Gotta, giving II a most dis
nguished appearance and making il
worthy successor TO the series OF
hndsome old mansions that have oc-
lpied the space in the past
The general, appearance of the new
prt Of the Miller & Rhoads' store
I'm harmonic with that portion that
races Bro>.d Street: It will possess
| number of new details which will
ring out in contrast the changes in
kidding ideals. the advance made by
{odern building construction during
"A last few years One noticeable
Rect will be in the appearance of
- brick which will be ,aid with
Sortar indented. an attractive effect,
~ in advance of the old plain style.
| The show windows and display
Yes at the two large entrances. one
4 Sixth and the other on Grace
kreet. will he backed and finished
|ffh old ivory. harmonizing with
Sose on the Broad Street front and
q present length on Sixth Street
"a present Sixth Street entrance 10
be closed, and uttla 70 tho south
its location. the new Sixth Street
htranCe win b opened. The en-
ianoee a. sixth and On 0race Streets