Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
BIGGEST EXHIBIT
OF AID MEMS ART
IN HOUSTON HALL
Millions Represented !,
Thousands Of Devices
Viewed by Many
Visitors
TO BE OPEN TO PUBLIC
Members Crowd Building Now
but All May See Dis
play Thursday


The National Exhibit of the As.o,,...,
Advertising Clubs in Houston Hail !.
OF the features OF the convention NA
malities marked the opening, but thou...,.
OF advertising men and delegates war. ~
on hand to view some Of the best snac,r...
of advertising Philadelphia has evsr ~
The exhibit is unusual, to say the l...,
Although many millions of dollars In oth..,
is represented, as we'll as more than "a a.
partmentals of the association. no ns,..
of advertising firms are mentioned, m. N.
idea being to advertise advertising Of m.
best kind
There are no booths but the bulldnv
from top to bottom represents a mass A
the most catchy of all kinds OF ads. Thar,
are miniature stages. ball games, and 4
variety of bathing, hunting and other sport.
ing scenes, while pretty faces, at least N
print, are ther, in punches. The list 81
display features includes menus cifar
bands, booklets, catalogues, souvenirs and
a thousand and one specimens OF American
ingenuity In the advertising field
The exhibit will be open from q. m. Ia
6 p. m. for delegates and guests only. Il
will be opened for the public next THURSDAY
noon. While there are many features which
would be bound 20 attract the layhnen, ths
instruction features for those In the ad-
vertising game" are considered almoat
unlimited.
Irwin T. Paschall, advertising MANAGER of
the Farm Journal and chairman OF the
Exhibit Committee, at the opening said
that the benefits of the exhibit to advertls-
ing men would prove very valuable. Dele
gates had been instructed to bring note.
books and pencils and get a few pointers
on advertising and ideas and suggestions
The exhibit they were told. would be full
of pep and interest and, judging from
today's opening the prediction was justified
A list of all the. features would be In.
possible. One large space of the lower
floor has been devoted to the advantages
of advertising in many forms, especially
in city directories, where William O.
Torchiana is in charge. The display has
all the attraction of well.filled library.
Interesting displays show the wonderful
results accomplished by newspaper and
magazine advertising. Two feature d.
plays illustrate how the newspaper SOS
straight home" and a sign shows the cl'.
culation all over the country Of many q
the larger magazines. The setting is that
of n large hand attached almost directly
to every large city and every State In
America.
POSTER DISPLAY.
Street car advertising comes In for h
share. A large electric sign has Varied
colored lights which flash. as the sign says,
every time 10000 persons enter cars IN ins
United States. The flashes are not lew a4a
far between Another display which VIII
please both old and young alike Is that Of
the Poster Company, which ILLUSTRATES an
up-to-date elevated station with possen
of the livest kind.
The visitor receives every attention anu
courtesy. officials wear their usual ASK
me" badges, Boy Scouts are on the jon 70 y
OF assistance, and pretty as well as ponA
girls behind many OF the counters oner any
explanation they can give. -
large crowd inspected the exnipn q
the National Association Of Employer LlIho-
graphers. which includes $50 firms or mo,s
More than S5, 900 900 in orders Is saiu 70 %
represented there. Catchy signs are tnsss
in hundreds. One large ADVERTISEMENT On
a painted map OF the United States reaaS.
"If the Kellogg Toasted Corn r,aAes ss
packages, bought in one year, were plAsss p'.,s
end to end the whole United states "0a'4
be enclrcled" a.
Just facing it are two pretty girls VINO
smilingly say: ,,.s.a.
"During leap year we propose unesoA
Biscuit" Big Bens are held up oy u'ys
ing rooSterS, while one youHsstsii - y. 4,
jamas, yawning and tired, falls asleep On -
auto tire holding candle. He says s.
"Time to retire? Buy FISK sVA's
kitchen ads read: ,,,,A.,
Let the kitchen maid be your h'''Hs-
aid" and a rosy-faced baby says; ...,..
IAN apple day will keep tne ~ sVNs -.
away" Keeping people away from 'n'
tractive exhibit would not be so easy
The Exhibit Committee Is;
BUSINESS PREss-A. A. Gray, Eieeu'iii sisn nj
Review, COS South Dearborn street, SnV IN GER
CALENDARs-Theo ,r, =. 9eerla'n' az ~
T TpiREcToRiEs~Wili d, Torehti1,ssa' t,s ,iIss ass.
Addressing Company, 200 South t'h
F'si5Ift NEUTRALITY-SUSPICIOUS. r. Pratt can''''
sIFsaRM FSRM PAPERs.Frank B. White. Af6isp M5nras
turai Publishing Association ~ west '''
S'[sft uRAPHfo SdiI RRTs-s. c. wicks. Bddls rfss'
Washington Square. philadelphia. vv.,asrs,ln
" NEUTRALITY-SUSPICIOUS. y. WelaIhsd Welfash ssd
Ketterlnus f.ithographlns Co'hpA"'
AfSn d,SsstS, Sd,ASzfNEsmF ". Nye, Todaya hAf
azine. 48l 4th avenue New foIih publso 1isd-
NEwsPAPERs-John @, MaTII.hls IInlasbis.
ssCo; sCo;uTpoSoR i5SS sIdNs = oeorse L. '0nh'9''
Thomas Cusack Company, Cheatp' trulton, Wan
POSTER ApVERTISlN.Gsi,I,ha N.Gsi,, ha;oiI1iira n Company
Bsprana and New Yerk & bili F''''"'
0iR iRRELfdious PREssF A os WliS.5.sLssarNSss1s s.1sss Nss
SON Association Men. la4 East 2Sth suss"
DISQUALIFICATION @. Petsrs99VHil 99VHilaeSssfsf
tlsInE Noyelty company. ago soa'n "'ns
afsliRSE fssTREET RkiLwAYs-John n. EdIsT ESTaIsi Baiii
Railways Advertising Company SAH1''
ipEy1 pEy1GiIA Sfw ANSE.H. X. Kenner, Merchants '-''s
Buildins, Indianapolis.