Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1916-08-20
PACKARD PUTS OUT
SECOND SERIES '|2'
Have Delivered Nearly
5000 Twin Skies the
Past Year.

The Packard Motor Car company
has announced its second series of
l2-cylinder motor cars following the
delivery in the last year of nearly
eight thousand Twin Skies and their
successful operation in the hands of
owners. The company also announces
that, although the last seasons output
was nearly three times as great as
that of the previous year, further
substantial increase in production
will be made in the next II months.
When the first Packard was built
in 1899 it had back of 1T the principle
of building only the highest quality
OF car. Persisting in this wise policy,
the Packard company has made each
year a consistent advance in design,
accompanied by corresponding In
crease in volume of business. BY re-
investing a large part of the earnings
in buildings and equipment the com
pany has acquired the most complete
facilities ever assem- bled for the man.
ufacture of motor vehicles
While price has continued to be a
secondary consideration, possession of
these facilities, coupled with the most
advanced methods has enabled the
Packard company to establish new
standards of value as applied to motor
vehicles OF the highest type. The
brilliant work of the engineering staff
has been an important factor in ar
irving at this result. Always leader
in the industry, the Packard now dom
mates the field of high-class motor
carriages.
In reviewing the more recent de-
velopments, President Alvan Ma
cauley made the following statement:
ITO constantly improve our car and
to devise new and valuable features
we have maintained by twice the
largest engineering staff in America.
What has been found to be new and
proven to be the best has been en-
bodied in our design. Coupled with
the attractive features of advanced
engineering has been always the safe
guard of stability and staunchness so
that the owner might feel absolutely
safe in travel over any road.
up until bust year the vital consld-
erations made the Packard one or the
most expensive cars on the American
market and the sale was limited 10
these who could pay the price. our
problem was to devise facilities that
would enable us. without the slight
est sacrifice of quality in material or
work manship, to produce Packard
of superior design at price In line
with the times
Packard cars today are more ex-
penSive than most Other cars. 1nat
must always be true so long as Pack
ard quality is maintained. But is
became evident that large savings in
cost were possible II we could main
tain a large volume OF production.
Quantity production. while sun
retaining Packard quality, was some
thing that had never been accom-
plished before the advent of the Twin
Six. But we saw that it could be
done. SO our organization was in
creased to thirteen thousand men:
our buildings were doubled; improved
machinery was designed and installed.
We spent over seven million dollars
getting ready to make the Twin Six.
In both design and price the new car
proved q surprise and a delight to the
public"
While the twelve cylinder engine
was regarded by many as radical
change. 1t was in reality a logical step
in Packard development. 1t was
based on the idea Of splitting larger
stresses into smaller ones, the basic
principle on which rests the most i'm
portant advance in the motor art
from its crude beginning in the one
cylinder car. The advantages claimed
for the Twin Six are not only greater
smoothness and less noise, but also
greater power combined with reduced
cost OF operation and maintenance.
The first car of this design was
brought out only after long period
OF testing which involved continuous
running under racing conditions On
the speedway. The car has proved SO
satisfactory that the changes embod-