The commonwealth. (Greenwood, Miss.) 1896-1923, 1916-04-14
NINETEENTH YEAR AS GOOD
RICH ADVERTISING MANAGER
Akron, o., April Z, 1916.
The Commonwealth.

It's an iIl-wind, indeed, that hasn't
a silver lining, as Josh Billings would
say. In this case the silver lining
played a double header. Some ten
score years ago a young and promis-
ing fastener started for the North
West, but tarried at Akron, Ohio.
So enamored did he become with
the potential seat of manufactured
rubber culture that he besought him
self a newspaper job then and there.
It being necessary to interview a
brother of nc less than Frank Pixley,
the now eminent father Of drama and
musical comedy, in order to officially
afix himself in the treasurer's good
Igraces, u young Go-Wester journey
ed to the aforesaid's home. Mr..
| Pixley was i'll.
Wins Work and Wife
Before the interview had conclud-
ed itself, an Akron doctor essaying
the role of heavy villain, announced
that the house was quarantined and
that Mr.. Pixley had the smallpox.
Needless to state the young job as
pirant remained as a guest. And so
in the curse of time he joined the
staff of the newspaper and was also
joined in wedlock to Mr.. Pixley's
sister-hence the aforementioned
! double lining.
This is the story of how Mr.. E. c..
Tibbitts, who on April 7th concluded
his 10th year as the one and only
Advertising Manager which The B.
F. Goodrich Co. has ever had, reached
Akron. He reached the Goodrich
factory before they'd had a chance
to hang the receiver back on the
hook after calling up his paper and
enquiring "Have you a bright young
write advertisements"
Advertising Aid. Co.'S Rise
The growth of The B. F. Goodrich
Co., which is the largest rubber fac
tory in the world and produces over
10000 different articles of rubber, in
Guiding auto, motorcycle, bicycle,
truck and carriage tires, hose, betting,
packing, nodded goods, raincoats,
boots and shoes, water-bottles, and in
feet "everything in rubber" is large
~ attributed to its progressive adver-
Using policies. In fair weather or
foul, Goodrich advertising has stood
forth as prominently and continuous
ly as Gibraltar.
The Goodrich Company have al
ways been strong believers in adver-
Using because they have seen their
business multiply~and prosper under
the sun and rain of publicity. In no
other way could they have told so
many millions Of people about the
goodness of Goodrich goods, in so
short a time, or so economically.
Their advertising has made people
want rubber goods made by Goodrich,
and what the public wants it gets,
year after year. Today their great
factories are at work night and day.
, Each year they invest more and more
money in advertising and each year
are forced to build and build to care
ZOE increasing business.
Goodrich Tires Popular
The power of Silent Salesmanship,
which is advertising, was never more
forcibly felt than when The B. F.
Goodrich Co. last year announced
Fair List prices on tires and then
set a new fashion in tires when they
first announced the Goodrich Black
Tread Tires. In both cases, other
tire manufacturers changed their
tire prices and the color of thei,
I treads so as to take advantage of the
popularity and demand made By
Goodrich advertising and publicity
J Today Black Tread Tires have thu
~"call" everywhere.
Another reason why Black Tread!
. are SO popular is because of the won
. derful endurance Of Silvertown Tire.
in races and on the roads everywher,
during the last W. years. Blacl
Treads were originated by Goodrich
on Silvertown Tires.
; The Black Barefoot Rubber uset
in Goodrich Tires clings to the pave
ment, for the same reason that tn,
sole of your bare foot clings t,
0 slippery surfaces.
0 When the clutch Of your car i
thrown in, and the wheels begin t,
turn, with first sudden tug on tires
the barefoot rubber stretches betwee,
the outer surface contracting will
the ground and its inner surfac,
: which is cemented to the cotton
fabric.
That wonderful stretchy qualit,
thus forms a sort Of "spring" which
heavily reduces the grind" tn,
fractional heat, and wear between
tire and pavement, which is death K
tires. It also eases the strain on tn,
rubber adhesive between the severa
layers of fabric, through bringing
the sudden tug Of starting unde,
power and stopping under brakes, tc
bear or it gradually (as with 8
spring.. It further takes up much