Evening star., 1916-07-28
CAMPAIGN WILL Be
BIG BATTLE Of INK
Both Republicans and Demo-
Gratis to Use Elaborate
Publicity Methods.
G. O. P. MANAGERS HAVE
TWO PLANS OF ACTION
One Group Would Immediately Get
Democrats on Run-Other Would
Wait for Enemy Disclosures.
BY N. O. MESSENGER.

NEW YORK, July 28.-Two
kinds of counsel for the opening
of the campaign are being Of
fered and considered in republican
managerial circles. One group is
hot for immediate aggressive
action, taking the lead, and, as
they say, get the democrats on
the run at once and keep them
going.
The other group is for holding
back until the enemy unfolds his
plan of action and then shape the
republican campaign accord
ingly.
Both sets of counselors offer reasons
to support their advice. Mr.. Hughes
speech of acceptance next Monday night
will show which plan he adopts, and
the campaign will proceed as he di-
rects, with his speech as the keynote.
Organization Being Effected.
In the meantime the national organi-
cation is being rapidly put upon an
efficiency basis for vigorous action as
soon as the order to begin firing is
given. The militant arm of the national
campaign committee is the literary and
publicity bureau, of which David S.
Barry of Washington is the director
BY the time Mr.. Hughes speech has
been read his bureau will be thoroughly
organized and advanced to the firing
line. He will have a staff of assistants
which will include some of the best
writer's to be drafted from the ranks of
Journalism. The bureau in addition will
utilize every legitimate method Of pub
icity known in the art.
One feature planned for the campaign
is the furnishing of a daily telegraphic
news letter to all newspapers that de-
sire it. 1t will not deal with strictly
ex-parte statements. such as only a re-
publican party organ would publish,
but will be political matter with a news
value sufficient to render it attractive
to an Independent paper. The object of
the service will be to interest the read
ing public in the campaign as it
progresses and the issues between the
two parties as they arise.
Cartoons One Feature.
y spSSidl feature Is 10 De maze OF
political cartoons, which will be sup
piled to papers in plate and matrix
form as desired. to be Immediately
available for the presses. The cartoon
service, it is declared. will be high
class and designed to be a notable fea-
ture of the campaign.
The supplying of the old familiar
plate service to small newspapers will
be continued as in former CAMPAIGNS.
Moving pictures are to be utilized along
novel lines which are now being worked
out.
The national committee also will use
the advertising space of the newspaper
and periodical press extensively-in-
deed, to a degree never attempted be-
fore. Every class of publication, from
humble weekly country newspaper,
taking in the metropolitan dailies
reaching their millions of subscribers,
will be used in this way.
AS the democratic publicity bureau
also intends to adopt this method of
reaching the public, which has built up
SO many fortunes in commerce and
production, kind of advertising duel
between the two organizations may be
expected. There is to be no sparing of
display type and printers ink that he
who runs may, in fact be able to pc
ruse as he sprints and weigh the re-
spective merits Of the political wares
set forth.
Another novel feature is to be a po-
litical joint debate over the character
virtues and public services of Wood
row Wilson and Charles Evans Hughes
which will appear weekly in we'll
known periodical which boasts of an
especial clientele among the high
brows"
Authors of the Effort.
Jacob Gould Schurman of Cornell
University is to write the republican
chapters and Norman Hapgood the
democratic chapters in this unusual
politico-literary effort. Attention will
be directed to the magazine in due
| time and through the proper channels
Of the advertising columns.
The woman's Alliance is to furnish
the women of the land interested in
poIitics with a magazine of their own
The first issue is already under way,
and is said to be publication Of ex-
cellence.
cop,mittee's new quarters in the Postal
! huilding corner of 5th avenue and
| 43d street, and already has begun the
aIlofting Of contracts for the extensive
nnhIicity service. The democratic head
lruarters are Just around the corner, On
| 42d street, and the rival camps are
practically close enough to swear at
each other when the campaign gets
| hot.
| dental campaign is to be the most ex-
| tensive and expensive one for both par
ties since the memorable campaign of
| 1896 was waged, although this will not
reach the high water mark of expendi-
ture then attained
Millions Were Spent.
| Today / asked one of the republican
/ managers of that campaign what IL
cost, The republicans" he said, ITO
INV knowledge spent exactly $3,4ss, 900
and the democrats. / was told by their
managers at the time. spent $1,7oo, 900
our committee shipped 1877 carloads of
/ nuhlications. 1t was the most extern
| sive campaign of education ever at
tempted anywhere for any purpose
| "When all the bills were paid the
late Mark Hanna, the chairman, ask ed
liz there was any money left.
| 1--WE have a balance Of $136O0O.' ;"
he was told.
| Just say that again, will you' said
| Mr. Hanna, placing his hand to his ear
| 1T was fact. Not a bill was left
| unpaid, including a bill of S2,700 which
we considered as blackmail, but which
he ordered paid. and we had the bal
ance a. stated"