The Washington times. [volume] (Washington [D.C.]) 1902-1939, 1916-07-02
Fraudulent Ad Lam
Of District Is Called
Example for Nation
N. c. Nngsbury Vice President of American Tele.
phone and Telegraph Company, Asserts
Whole Country Should Follow in
Washington's Footsteps.

That the law recently enacted by
Congress. intended to do away with
fraudulent advertising In the District.
sets an example which the whole ma
ton might we'll follow. was the state.
ment made by N. G. Kingsbury. Vice
president Of the American Telephone
and Telegraph Company. before the
convention Of the Associated Advertise
ing Clubs Of America in Philadelphia
last Monday.
Truth, said Mr.. Kinssbury. u ss-
sential In advertising.
Consider" he remarked, "of how
little value the advertising OF the
American Telephone and, Telegraph
Company would be. even though II
might express nothing but the exact
truth. II the copy OF every other ma
tional advertiser should be full OF
lies.
A Glorious Company.
But, on tho other hand. suppose
that every other national advertiser
was telling nothing but the exact. un-
vanished. eternal truth. Then what
a glorious company we would be in,
and what tremendous weight ana
m sTaa Of our S %I 10 30 far a. to say
that sIvertisinE going to succeed
In the future Just In proportion to the
extent that It il honest and true, and
Is great ssti:tacu sSs u to f 81 %
with this great business have set
yourselves 10 the. task Of accomplish
Ing this great end.
r.esS snS ,s ss ts:a : ,Ss ss S
Gently enacted. having for its. purpose
the prevention of fraudulent adver-
tising In the District Of Columbia. II
step hs e
attitude. What is good for the Dis;
for the country at large. and let us
s hem that hat. all 1es s. den. as
enact legislation along this line"
National Advertising"
Mr.. Kingsburys topic was National
Advertising" In introducing the sub
ject he said:
The growth. the development and
the necessity OF national advertising
depend primarily upon the number OF
things which are OF national import
I'm q primitive state OF society I!
made little difference to an individual
Ing to some other individual or in
another community: but with the ad-
vance Of civilization came Corpora
ton between individuals and commun'
necessity for . moro extended knowl'
civilization today might be very
we'll estimated and measured by thu
Dor OF things which are Of nationa
Importance depends entirely upon the
degree OF cooperation
There So.0ps1.siSn oe Sr.Se,. th T.
Philadelphia and the consumer OF
| those products in Kansas. and there
| 10 likewise q similar cooperation be
tween the producer ,S OF farm Pod PSi
adelphia.
Cooperation Everywhere.
There Is cooperation wherever
| there Is moro produced OF q com
modify by an individual. by q corpor
| alton. or by a community than can b
consumed by the producer.
This over-production makes dist1
button necessary. our wonderful sys
TENS of transportation ana OF mer
chandising make IT possible. but II
order to effect distribution there mus US
product. and advertising q the onl,
method for enlighteninS the consumSS'
as to the nature and value OF tn
ana un.lntAt s4 :sS 1assss Rnss
bury remarked
II sometimes regret the necessity o
what may seem almost Soastful 81. state E
statements which are untrue, but I,
| statements which arc true and which
| we national advertisers must contin
ually put out II our advertising Is 4
| be q success.
No Fair Start.
There IL SO much of the sensations
placed before the general reader tina
we do not have a fair start: we ar
Handicapped. and are forced to con
| tinually extol our virtues as an anti
dote for the poisonous lies which an
sensationaltst can give wide circula
1 ton.
standing of this very same tendenc
in human nature when he made Mar
Antony say. The evil that mon d
lives after them
Everyone in the populsoe before hi hif
Caesar ever did. but II was neoessar
for the orator to remind the populac
| Of the good things and to extol tn
virtues OF the dead Caesar.
/ And so 1t Is In advertising. w
must sometimes tell the best there
to tell about ourselves or ABOUT GU
product, II we are to have an eve
chance. though we may appear al
most as braggarts in so doing.
i Touching upon the advertising cam
paign of his own company, Mr.. Kings