East Oregonian : E.O. (Pendleton, OR) 1888-current, 1916-07-13
PUBLICITY FOR BIG
FRONTIER SHOW TO
Be ON LARGE SCALE
CAMPAIGN THIS YEAR FOR THE
ROUNDUP To COVER MORE
GROUND.
Cooperation OF the O.-W. II. & n
win Extend News of Event
Throughout the Country; Special
Trains WIN BE More Numerous
Than On Amy other Occasion.

/ The biggest and most Comprehen-
sive publicity campaign ever put on
by the Roundup will be conducted
this year for the seventh annual eN-
hibttion, September 21, % and %.
Through the cooperation of the O.-W.
r. 4 y. passenger department ~
which Mr., VIM McMurray is the
head, a thorough, active and personal
canvass Will be made of the entire
northwest territory for Roundup bus
iness,
w F. Carson, more generally
know as Kit Carson. is the man who
will make the biggest portion of the
territory, He will cover all of ore.
sOn east of the Cascade mountains,
Idaho, Montana ana Eastern Washing
ton, in all the principal cities Of
which territory he will run the 1915
Roundup pictures and give lecture
on the same. He starts out on his
campaign Friday morning, making
the interior sections by auto accom-
panied by W. c. E. Pruitt, publicity
manager They will make Heppner.
WaSco, Moro Grass Valley Madras,
Redmond, Bend, Burns Canyon CITY,
John Day and Prairie City. At Prairie
City Mr. Carson VIII take the train
to Baker from which point he viii;
work as far east as Salt Lake then
through Idaho. western Montana, bach
to spokane. From Spokane he will
so through the Yakima valley and
then TO Puget Sound and the Grays
IIarbor country. He will close the
campaign in the territory nearer
home as it is now contemplated to
start special train out of Boise and
take of all the intermediate traffic,
this in addition to the regular excur-
sion trains which will be run. Also
there will be another special train
from La Grande, as the Elks band OK
that city has already been engaged as
one of the bands for the Roundup.
The O-W. r. & n is furnishing
10000 of the famous O.-W cowgirl
posters which. Mr.. Carson will dis
tribute on his "Trip. in addition to the
regular posters and other advertising
matter put out by the association. /
This trip as planned the arrangements I
for which were completed yesterday I,
when Mr.. O'Neil and Mr. Carson met
with the local pubncity department 4
mana gers. will consume so days and
will so thoroughly advertise the .
Roundup that there need be no ques- .
tion about the crowd for this year .
Mr. Carson made a shorter and smaller /
of this character in the !
valley last year and found that the /
people would turn out in great num- /
bers to see the famous Roundup pic /
lures and hear his lecture, so it was
decided this year to enlarge the field /
and Mr.. Carson was secured to do the
work.
The valley points will be covered I
again this year with the moving pic. |
lures and posters through the passen- |
ger department of the O.-W r. & n. |
Mr.. O'Neil having decided to take this :
territory under his personal supervis- |
ion.
Special Roundup rates have been
put in effect on all the railroads as
usual this year, extending as far east
as Salt Lake on the Union Pacific and !
Missoula, Mont, on the Northern Pa /.
cific, and Seattle, Tacoma, Grays
Harbor and to the oregon line on the /
south In all this territory the rail /
roads will advertise the Round-ub /.
and with the work now undertaken by
the association should bring a record /
breaking crowd to Pendleton in Sep [
tember