The Twin Falls times. [volume] (Twin Falls, Idaho) 1905-1916, 1916-02-04
AUCTION FRUIT SALES
HAVE WARM ADVOCATE
T.. l.. GOOdSell OF New York, Talks to
HOrticuIturists Urging Immediate
Organization.

The case for the use of the auction
sented forcibly to the horticultural
meeting today by e. l.. Goodsell OF
New York. who cited the experiences
of orange growers of southern Cali
fornia. deciduous fruit growers of
northern California, orange growers OF
Florida, fruit growers OF Porto Rico,
pineapple growers of Cuba, and ban
ana raisers of Jamaco, to prove that
the best results could be obtained by
the methods which he advocated. Rep
lresenting fruit auction company him
self the auditors felt that he was per-
haps unduly disposed toward his own
line but that what he said
worthy of consideration and investiga-
ton. His remedies for unsatisfactory
market conditions were explained by
/ him as follows:
+ The problems which confront the
apple growers of the northwest in
respect to the marketing of the com
ing crops are but a repetition of SIM
liar conditions which have previously
prevailed in almost all fruit growing
sections of this country.
1t is a business by itself to grow ap-
pies, and it is equally business OF its
own character to sell them. Growers
cannot do both successfully. The first
lesson, therefore, you should draw
from what l have told you is that of
organization. You should have local
organizations at every shipping point
unless you have them already. Then
these local organizations could form
a state organization and put this in
charge of a man who has experience in
and knowledge OF marketing. Oregon
and Washington should do likewise
and it is these suggestions that ! shall
put before the growers of both Of those
states with that in view Then the
three state organizations should form
a tri-state organization made up OF
one or more members of the state or
> ganization. The duties of the tri-statt
organization would be to regulate dis
tribution and act as clearing house
When you Idaho and Oregon anC
Washington apple growers have done
this, you will have a machine that vii
handle your apples as they should be
on a businesslike basis Think what
this organization could do for youi
= state; it could arrange waterway
transportation for you if necessary as
il appears it may be; it could bring
about needed legislation to assist th'
: growers of the state; it could aid fin
ancially needy growers and | base this
statement on what the Southern Elk
change is doing; it could appoint rep
- resentatives in all of the impOrtan
markets in this country; it could carr,
on an advertising campaign whicl
would increase your sales; it could ar
range to permanently establish offices
in London, Paris, Hamburg, Petroga,
(after the war; and Buenos Ayres
These offices could in part be sustain
ed financially by California green an'
, dried fruit organizations because thei
\ purpose would be to develop the de
mand for Pacific coast products whicl
you, of Idaho, must consider yoursel
a part Of
The next lesson you should draw
from my remarks are that you shoul'
utilize the greatest, the most pow er
full, the most efficient and the mos
economical system of marketing you
apples, in existence, namely. the auc
e tion machinery
= AS a result of this meeting which
d have been fortunate in being presen
/ at, and addressing you, hope that th
= Ioutcome and your decision will enabl
h me in a few years to address som
: other convention of fruit growers an
n state that at Twin Falls. Idaho, j.
= 1916, l had the pleasure of turning t
= the road of prosperity, the apple grow
+ ers of Idaho.