The Birmingham age-herald., 1916-04-16
NEWS OF INTEREST TO AUTOMOBILE DEALERS AND OWNERS
TIBBITTS CONCLUDES
 TWENTIETH YEAR AS
 GOODRICH AID MAN

HTS an ill-wind, indeed. that hasn't a
 silver lining, as Josh Billings would A say. In this case the silver lining played a double header. Some twoscore years ago a young and promising east erner started for the northwest. but tar rled at Akron, o.
 So enamored did he become with the potential seat of manufactured rubber culture that he besought himself news paper job then and there. It being neces- sary to interview a brother of no less than Frank Pixley, the now eminent father of drama and musical comedy, in order to officially affix himself in the treasurers good graces, our young "Go- Wester" journeyed to the aforesaid's S home. MT. Pixley was i'll.
 WINS WORK AND WIFE
 Bebore the interview had concluded it. of heavy villain, announced that the house was quarantine, and that MT. Pix ley had the smallpox Needless to state, the young job aspirant remained as guest. And so in the course or time he joined the staff of the newspaper and was also joined in wedlock to MT. Pix ley's sister-hence the aforementioned double lining.
 This is the story of how E. c. Tibbitts, who on April 2 concluded his 18th year as the one and only advertising man. ager which the B. F. Goodrich company has ever had, reached Akron. He reached the Goodrich factory before they'd had a chance to hang the receiver back on the hook after calling up his paper and inquiring, Have you a bright young man whom you could recommend to write ad- vertisements?"
 ADVERTISING AIDS RISE
 The growth of the B. F. Goodrich com pany, which is the largest rubber factory in the world, and produces over 10000 diff ferent articles of rubber. including auto, motorcycle, bicycle, truck and carriage tires, hose, belting. packing, molded goods, raincoatS, boots and shoes, water bottles, and in fact everything in rub ber'' is largely attributed to its pro- gressive advertising policies. In fair weather or foul, Goodrich advertising has stood forth as prominently and continu- ously as Gibraltar
 The Goodrich company have always been strong believers in advertising be-. cause they have seen their business mul- tiply and prosper under the sun and rain of publicity. In no other way could they have told so many millions of people about the goodness of Goodrich goods, in so short time, or so economically. Their advertising has made people want rub- Der goods made by Goodrich, and what the public wants it gets, year after year. Today their great factories are at work night and day. Each year they Invest more and more money in advertising and each year are forced to build and build to care for increasing business
 GOODRICH TIRES POPULAR
 The power of silent salesmanship, which is advertising, was never more forcibly felt than when the B. F. Goodrich company last year announced flair list" prices on tires and then set a new fashion in tires when they first announced the Goodrich black tread tires In both cases. other tire man. ufacturers changed their tire prices and the color of tire treads so as to take advantage of the popularity and demand made by Goodrich advertising and publicity. Today black tread tires have the "calP' everywhere.
 Another reason why black tread tires are so popular is because of the won- derful endurance of Si1verton tires in races and on. the roads everywhere during the last two years. Black tread tires were originated by Goodrich on Silverton tires.
 The black barefoot rubber used in Goodrich tires clings to the pavement, for the same reason that the sole of your bare foot clings to slippery sur faces.
 When the clutch of your car is thrown in. and the wheels begin to- turn, with first sudden tug on tires, the outer surface contracting with the