Pine Bluff daily graphic. (Pine Bluff, Ark.) 1893-1942, 1916-03-10
IHt DAILY GRAPHC
| Spring OPENING AT
FROUG'S GAY Event
HeVies OF Well.DresSed Women In
speet Extensive Display of Lat
est Feminine Fancies.

Frougs department store had its
spring opening yesterday.
Pine Bluff women APPARENTLY know
exactly what that means-becausc
most of them were there. Those who
were unavoidably detained elsewhere
yesterday, will be there today, be-
cause by this morning they will have
heard from their feminine friends. all
about the nice things they missed.
The atmosphere of spring pervaded
the entire building, from the spacious
and attractive front show windows
through every department Of the
store. Peach blossoms and foliage.
and handsome and fragrant ported
plants, with ferns were literally used
| in the decorative scheme.
The windows We're especially hand
some. with the spring tone, white and
! delicate shades matching we'll the lat
tice work and peach blossoms. Hand
some gowns and particularly attract
| i've millinery creations were shown in
! the south window, the north window
presenting a tempting display of the
newest waists, with an excellent
showing of shoes OF latest designs.
Within the store are shown all the
new things in materials, among them
! Georgette crepes, gros de Londres and
pussy willow silks, the ever-populal'
crepe de chimes and the old favorite
taffetas, in stripes and plain. These
are all shown in the newest shades
! despite the fears engendered by ru-
mors of lack of dyestuffs-gray and
rose, corn stalk tan, black and white
checks with colored overplaids, these
! latter so popular in sport coats.
| This is wolfe season, and F'roug
shows a beautiful line of voiles in silk
and cotton, together with the silk en-
broidered voiles in all the new shades.
There is also bewildering array
of ribbons, plaids and brocades pre-
dominating. The mere man gathers
from the display. that this is to be
undoubtedly a season Of be-ribboned
| furbelows.
In shoes, the big store is showing
great display, among them the new
cadet and milan pumps in the two
tone effects, which are so popular III
! the East. and the new olly-Mary
pump for street wear, in grey, ivory,
champagne, bronze and the black in
bright and dull finish-all these being
the very latest thing from the fash
ion centers.
The ready-to-wear department is
replete with garments that aroused
expressions Of pleasure from the many
| women yesterday. Featured, is a
beautiful dress of rose color silk and
Georgette crepe A silver gray taffe-
ia. with extra full skirt; rose col
ored taffeta with the hoop bottom
and coat effect, also are prominent in
the display In suits, black and navy
combinations were we'll liked. A suit
! in navy blue, military style, attracted
much attention, while the Shepherd
plaids won their share of praise. In
spring and sport coats. some excellent
designs were shown in plaids, shep-
herd checks. plain blacks, tans and
blue gabardines.
The millinery department. is where
the greatest interest appeared to CEN
ter among the women, yesterday. The
new shades, judging from the dis
play, are rose, gold, copenhagen blue,
green, Edith pink, Gait blue, Boiling
green, Egyptian brown and the new
gray. Big hats and little, wide hats
and .turbans, low crowns and high,
all seemed in favor---it really appears
that women of fashion this year have
an opportunity to please themselves,
and still remain in fashion.
There was music yesterday after
noon from 3 to 5, and the spring OPP
ening, which will continue today. was
as successful an event as Froug's has
ever pulled off here. Mr.. Froug and
his department heads received con-
CALCULATIONS on all sides yesterday.