The Seattle star. [volume] (Seattle, Wash.) 1899-1947, 1916-03-25

He 10 one Of the most remarkable
OF Americas big business men. A
pioneer In practical welfare work.
he has won international rscDgni.
tion- He II II ycar old. but has
tho physical vigor OF man Of my.
Special 10 The Star.
DAYTON. Ohio. March 3s.--John
II. Patterson. president and general
manager OF the National Cash Rag.
lister Company. ID tho "aar" In q
very clever six-act business play
now being produced before audi
ences OF statesmen
This play. Tho Evolution OF q
Store" In the latest plan OF the
National Cash Register Company
for the instruction OF It's large sales
force in new selling methods. Hut
the most striking feature OF II II,
OF course. the Appearance OF Presi.
dent Patterson as the star"
The president Ia noted for his or
igfnaiity OF method in all thinrs.
more especially In developing sell.
ing talent. He founded the first
school" for ssicsmen. and he has
made teaching by the eye" an
axiom of business training.
In every ". c. r. conference, HIS
chalk talks" arc feature. These
consist of rough sketches, hastily
drawn by the president in black
and colored erayon. TO drive home
various points brought out. Through.
out the cash register plant. you will
find large paper tablets on easais
and an abundance OF crayona and a
chalk talk" ia Just NJ likely in the
shops as in the conference rooms.
The president In also a strong advo.
cate OF moving pictures.
In the staging OF The Evolution
OF a Store" he has resorted TO drn-
MATES as an effective means OF i'm.
pressing. as well as interesting. his
hearers. The play n based on the
troubles OF q storekecper. Mr.. Pat.
terson takes the part OF the cash
register agent. and when tho play
had It's severest TROUT here re-
Gently. Mt the National Cash Regis
ter plant. he occupied the stage for
a total OF three hours.
Moro remarkabie-his Zines"
were entirely impromptu. and he
gave a mastery demonstration OF
modern salesmanship.
In the first act, he made the ZAP
proach" to 4 retail grocer. inviting
the latter's interest and confidence
by suggesting In friendly way i'm.
provements possible in store meth
DDS. In the second act. the agent
had Interested the grocer in the
1916 model OF the National cash
register. and had also succeeded in
converting the Rrocers wife IN
favor OF the proposition.
Next, the agent visited the gro.
GERS banker and the wholesaler.
and sold" them. Then, after the
cash register had been installed.
two acts were given TO explaining
IN. G. X. Service" This service.
which IN a feature OF the company's
1916 advertising. included such
subjects as tho training Of clerks,
window displays and the like.
OF course. "Tbe Evolution OF a
Store" has it's happy ending
better business for the grocer. an
improved financial condition and
Increased home happiness.
The play affords the opportunity
to Mr.. Patterson TO display those
marvellous business traits which
have made him master OF bust
ness. Both In his acting and in his
lines" he shows the supreme
value OF enthusiasm, sincerity. In
telligence. kindness. courtesy and
other factors OF up-to-date sales
manship.
The play IN intended for the
benefit OF the company's statesmen.
and II will only be produced before
audiences composed OF statesmen
brought TO the plant for lnstruc-
tion.