The sun., 1916-01-24
GERALDINE FARRAR
IN NEW FILM PART
Will Be- Seen as Maria Rosa
Mary Garden in the
Pictures Too.
A TIP FOR A. II. WOODS

New YORK again as a film star, IL will
be as tho heroine Of Angel Guimera's
Maria Rosa" in which Dorothy Dom
nelly introduced Lou-TelleGen to New
York as an English speaking actor. 1t
was his most interesting achievement
since he appeared here.
Nalli Valli. whose daintiness and
! charm have been absent from the New
York stage too long. will be In the new
musical review which George NJ. Cohan
Is preparing for the Astor Theatre.
When Mary Garden returns here in
the spring. It will be to appear as
That's In the moving pictures and aiso
to make her appearance In vaudeville.
She is now singing in ''Toeca" In Paris
Frances Starr will make her first APP
pearance in y costume play. as II IL
called. when David Belasco produces
her new comedy. Its period Ia 1890.
The change of the title OF tho play
now running at the Lyric Theatre from
ABE and Mawruss' is a final recogni-
| ton OF the great value OF the names
| Potash 4 Perlmutter' as a trade mark.
| which seemed obvious enough at the
time Of the plays production to all who
| thought OF the matter. II the play IT.
self Is now so ordered as to restore the
| proper values between the two partners
and not make Abe 30 much more pre-
ponderating than he ought TO be merely
| because Alexander Carr is not there 10
act the character OF the other partner.
! Mr.. Woods might cease to worry about
what the play needed. Has II ever haps
pened before that play had its name
changed during its performance here"
Grace George. after she has finishes
with her revival Of The School for
' IT..
| Major Barbara has run Its course
will produce at the Playhouse James
Fagan's The Earth
Oscar Shaw. who is to sing In the
new Midnight Frolic" on the New Am
sterdam Roof. will not leave Very Good
Eddie fiat in the meantime. He will
appear on the Roof after his duties at
the Princess Theatre are over.
| Melville Ellis, who has been III with
the grip. will rejoin Marie Tempest
who will this week make another start
on her vaudeville career.
| New York's first class vaudeville
! theatres are usually so crowded that 1t
| IL often a puzzle TO person outside
! the theatre how the manager IL able
| TO tell whether this or that famous
, actress who consents TO enter the two
a day for a consideration usually much
! larger than the actress ever received be-
fore. is really worth this salary to the
! establishment In other words. how Is
it possible TO tell whether or not the
artist draws his or her salary or
| course ~ the presence Of a noted player
or singer with n glorious future behind
him has no effect on the receipts at
the box office. which may even fall be-
low the average takings, IL ts perfectly
plain that there has been no advantage
from the participation Of the high priced
entertainer. Then II there Is marked
advance In the takings Of the theatre
il II due TO any single performer or to
the general attractiveness OF the bill'
"Singularly enough" Walter kingsley
| told THE SrN reporter who asked him
! concerning the means by which the value
/ OF an act is ascertained. ~ is largely
through the talk heard at the box office
| that n manager is able TO get line
| on the drawing powers Of a particular
PLAYER II the purchasers or tickets ASK
when this person appears. or py any
! mention of tho name proves to he at
,racted by this one particular act Il
is plain of course tha, he or sbe is
the magnet. And II is surprising how
accurate an estimate OF the actors
powers may he gained in this way. The
line at the box office. especially the
! feminine wing Of IL. is likely to give
| expression in some way to the feeling
which impe,s the purchase OF tickets,
| And that is always the most usefui
| means that managers have OF ascertain
ing the drawing value OF an attraction
new to the vaudeville stage. Word OF
mouth comment is said to have more 20
do with the success OF play than any
, other Kind Of report In just the same
way IL ia the word Of the ticket buyers
that most helps the manager to decide
how his new player is liked.
The management Of the Winter
Garden Is most impressed tH connection
with the presentation OF Town Topics"
! at that theatre tonight with the fact
that never before has play which
has been acted IN one theatre been
taken to another city and then brought
back in It's changed form and acted.
not at a neighborhood theatre at reduced
prices or at any outlying playhouse
but al one Of tho expensive theatres
OF the city. Town Topics was first
seen q, the Century Theatre and wac
then acquired by the Shuberts. who have
produced IT with great success In Bos-
ton. Now II ~ back az the Winter
Garden.
This all may he az, shing and unprec-
edented and otherwise revolutionary
enough In the doings of the theatre. But
there is one other thing in the presence
OF new play at the Winter Garden
tonight which seems much more worthy
OF notice. This is the fact that Jack
J Wilson ceases his activity there. Moth.
ing else in connection with change
OF programme at this popular establish
ment seems half as important as the
fact that Mr.. Wilson will hereafter be
among the missing. and is taking his
personality and his jokes to some at.
mosphere where they may be moro ap'
preciated--wherevcr that may be. A