Daily capital journal. (Salem, Oregon) 1903-1919, 1916-04-24
JUGGLING FIGURES TO DECEIVE THE PUBLIC

During ne months preceding Al e Statesman rctiisg
laid ,d5o the salem pos,oHre ot 'lIe %gogS %
Of pcenous newspapers ton The tfl the nTspo'
w s>> s9292 postage paid by the ten
Of G;f e month for the ten The above does not include the
@a ] ' CO ds % S'S 54Ss>7 for postage s statesman
This editorial statement Of the morning paper is a
plain attempt deceive the public by juggling figures an
attempt to secure business from advertisers by mis-
representing its circulation
The Statesman Publishing Co. prints and circulates
the Daily Statesman the Twice-aWeek Statesman, the
Pacific Homestead, the Oregon Poultry Journal the
Teachers Monthly and possibly other publications. The
principal part of this $688 80 postage bill it claims to have
paid was no doubt incurred by the Pacific Homestead
the Poultry Journal and Teachers Monthly.
VIII the Statesman that it has raised this ISSUE
be honest enough to tell how much the postage bills of
the Daily Statesman amount to for the three months re-
ferred to-? Of course it Wllln0t
Has it told the truth about its total postage even? 1t
did not tell the truth when it ntmated that the other
newspapers of Salem paid but $6 month postage The
Daily Capital Journal holds receipts for postage paid
during those three months as follows
January S4833.
February, $5051.
March, S74l9.
Total S173.03
This means that the Daily Capital Journal sent by
mail 1903 pounds of papersnearly all on the rural
routes of Marion and Polk counties In addition to this
the Capital Journal delivered by carrier Ton which no
postage is pad an average of 2300 copies daly--oyer
twice many as the statesman delivered ny carrier
The Capital Journal also sends out many packages OF
papers by express every evening to other towns.
Then here is another circulation fact On April hrst
the publisher of the Daily Capital Journal filed with the
postmaster of Salem his sworn statement that the crcu
iaton of the Capital Journal had averaged 4l4l copies
daily for six months.
The publisher of the Daily Statesman made similar
statement that his paper had sent out on an average OF
3179 papers daily for six months
These sworn statements gave the Capital Journal an
average daily lead over the Statesman of 962 1t is as
matter of fact exceeding the Statesmans present ccua
ton by much larger figure.
The Capital Journal has made any secret OF its
circulation figures 1t does not believe in Juggling.
is not going to ask advertisers to take the publisher
word or oath for it, 1t has become member Of the Audit
Bureau Of Circuations an organization formed by ma
ona advertisers to protect their interests Its auditors
are on the way here to check up the Capital journal
lists its postage receipts its paper bills and all its books
and records relating to circulation Their report will be
accepted as final and official by all national advertisers
1t will then be newspaper with a known guaranteed
circulation
Will the Statesman take similar action, or will 1t con-
tnue to ugge and msrepresent figures in the attempt
to obtain money by false pretenses from both local anc
national advertisers?
Why not do business open and above board?