The Prescott daily news., 1916-07-25
PUBLICITY AS A BY-PRODUCT
 FOR A FLORIDA COUNTY.

FOR X FLORIDA COUNTY.
 When Polk county, Florida, voted .$l500,00 of bonds for the building .of good roads, it secured an amount of publicity throughout the United States which in itself will be almost, If not quite, worth the entire bond issue
 One illustration of the way in which this has worked is shown in connec- tion with the business department of the Manufacturers Record. On June IS there appeared in the news col umns of the Manufacturers Record a full-column story about this issue of bonds, with a statement. that it was the largest single bond issue ever voted by any county in the South for good roads. Particulars were given as to the engineers who had prepared the plans and specifications, the names of the various contractors in the South and in other sections who had received contracts for the build ing in the aggregate of the PIT miles .of projected road, and for the con- structon of reinforced culverts, with some reference to the board of coun- ty commissioners, and the names of some of the people who, as bond trustees, would handle the eXpendi- ture of this money.
 The business department of the Manufacturers Record, in making a study of this list of contractors, noted the fact that, with one exception, every contractor on these jobs was d subscriber and that two of them sub- scribed for offices located in different cities, and that the engineering com pany which drew the plans and the board of county commissioners of Polk county were also subscribers.
 With a view to presenting these facts to contractors and business men generally, the business department arranged an attractive full-page ad- vertisement, and, of course, without any cost to Polk county, in which the story of this bond issue and the names of the contractors and the eX- tent of road work that they would do were all given. This advertisement has been carried for some weeks, not as an advertisement of Polk county, but as an advertisement of the wide circulation of the Manufacturers Rec ord among contractors and engineers and county commissioners. It has cost Polk county nothing, but it has been worth many thousand dollars to that county.
 1 This advertisement was then pre- pared in circular form and copies of it mailed to some thousands of con- tractors and engineers and machinery people throughout the country to give them a tangible illustration of the broad way in which the South is de- veloping its road-building activities and how closely the Manufacturers Record is read by the contractors and engineers engaged in such work throughout the South.
 Thus the fame of Polk county and its bond issue of $1,5O0,0O0 for good jroads has been spread broadcast throughout the land, and Polk county Twill, for years to come, reap the benefit of this publicity campaign, as 'all broad. intelligent work, sucn as that of Polk county usually and justly secures, to it's own benefit and entire fly outside of the particular thing for which the work was undertaken.
 The Manufacturers Record con- graduates Polk county upon the splendid publicity which it has secured and which, in this case, fell to it's lot without cost as a by-product of its campaign for road building.