The Covington leader. (Covington, Tenn.) 18??-current, 1916-08-10

Ono or the most nOIAOLS SotAACA AASS
of business experts, men versed IN the
various branches of economics ana
men wise in the interests of the farm
ers and the ways to bring the farm
ers into closer relations with the mer-
chants, especially the country mer-
chants. will be speakers at the third
annual meeting of the Cotton States
Merchants Association IN Memphis
| August 22-24, at Hotel Chisca.
After months of work, w. B. Cleve-
land, chairman of the program COM
mittee, Saturday announced the tenta-
| tive program. While it is not likely
that there will be many, IT any
changes in the personnel of the speak
ers, there is a possibility that the
times of their appearance may pc
changed and other experts added.
The convention will be preceded by
a dinner Monday night, August q, at
the board of directors and officers of
the association by the local members
of the executive committee. 1t is ex-
pected that not less than rs persons
will be seated at the tables.
At this dinner Prof. Andrew FL. Mel
vile, of the Bureau of Civic, CONNER
cial and Community Development of
the University of Wisconsin, at Madi-
son, Wis, will speak on "The Founda-
citation" Informal speeches will be
made by others.
| Speakers at the opening session OF
the meeting in Hotel Chisca at 9
| o'clock Tuesday morning, August 22,
will be numerous. r. K. Gernert, of
Cloud Chief, Okla, will speak on the
subject, Glow the Country Merchant
Can Build Up the Farm" Mr. Gernert
is a practical country merchant of
varied experience. He addressed the
agricultural paper section of the As
ISOLATED Advertising Clubs of Ameri-
ca at the Chicago convention In 1915
along similar lines, and also had
paper dealing with the same topic IN
a recent issue of the handbook of the
agricultural extension committee of
the National Implement and Vehicle
| Association.
I'll. M. CottreH Will Speak.
H. NJ. Cottrell, agriculturist of the
farm development bureau of the Bust
ness Mems Club Chamber of Com
merce, will be a speaker Tuesday
morning. He will deal with "The Fall
Campaign With Crimson and Burr
Clovers."
OF interest to the country merchants
will be the addresses to be given on
DdOy DSC1 S1QOS, MIX anu
Butter for Profit" Raising Hogs"
and other subjects. At the conclusion
i of thek morning session the question
jTbox viii be opened, this to be- the
course each day of the convention, and
the questions found therein will be dis
cussed by trained men.
Prof. Harry Clark of the University
of Tennessee will be in charge of the
program at each session. He is
/ Of
guide the program to it's finish.
Among the subjects for the Tues
day morning session will be Farming
as a Business Proposition" market
ing OF Crops" Marketing Hogs" go
Operation Between Business Men and
Farmers" by Prof. Melville, who is to
speak at the pre-convention dinner;
"Store Fixtures and Window Dis
plays" having special reference to the
grocery department, by c. J. Potter,
of New York City.
Round table discussions will find a
place some time Tuesday and will be a
feature of each days sessions. Vari-
Gus topics will be assigned such as
tfRetaiI Credits" Handling Shoe
Stocks" Grocery Stocks" etc.
Norman H. Johnson, of Richmond,
Va, editor of the Merchants Journal
and Commerce, and secretary of the
citation, will be Wednesday morning
speaker on the subject, Making a
Merchant"
Sheldon School Head Coming.
Another national figure of the sec
ond day will be Arthur Frederick Shell
don, lecturer and writer, formulator
of the science of salesmanship and bus
mess building, and founder of the COR
respondence school which bears his
name. His subject will be "Advertis-
ing and Selling"
To Thomas A. Knapp has been as
signed the subject Intensive Merchan-
dising for the Small General Store
Mr.. Knapp is sales manager and in
structor in the Economist Training
School in New York City.
The Law of Sales" will be develop
ed before the convention by Prof.
Stephen w. Gilman, of the UNIVERSE
ty of Wisconsin, also at this session.
In the afternoon Mr.. Potter will
speak again on window dressing, with
especial reference to wearing apparel.
Building trades will be discussed at
this session by Norman H. Johnson
Thomas A. Knapp will speak again,
Sales Campaigns" with a view to
showing how statesmen can induce by
suggestion more extensive buying than
might result if no attention was paid
the customer beyond satisfying his mi
tial want.
A motion film showing "The Trials
of Country Merchant" will be pro-
duced for this session. The film is>the
gift for the occasion of the National
Cash Register Company, and lee
turer will accompany the film.
Bills and Notes. will be the topic
of Prof. Gilman on Thursday, the final
day of the convention. Mr.. Knapp will
tell "How to Put Pep Into Sa1espeo-
ple," and Prof. Melville again will be
heard, his subject being How to Or
ganize Retail Credit Bureau"
During the convention it is planned
| TO have the University of Tennessee