Omaha daily bee., 1916-08-06

Pertaining to the REQ Polio.
THIS BUSINESS WAS SCONCEIVED IN PRIDE
and that pride of achievement is its greatest
guarantee of quality in the product to you-
and of its pernanence to u.s.
THEN THERE'S THAT OTHER ANGLE that
some might call foolish sentiment but which
we, old fashioned REQ folk, regard most seri-
usy-namely the obligations we have as
sumed toward distributors and dealers and buy
ers of REQ Motor Cars and Trucks.
COULD WE, IN HONOR entrust to any other the
fulfment of those obligations-and enjoy the
money we had receivedl
WE REQ FOLK HOLD that the sale Of car is
not the cons,lmmation, but only the beginning
of transaction.
TO OUR WAY OF THINKING we assume at the
time we accept the check in payment, an OBJ
legation that shall endure so long as that car is
in operation.
YOU SEE. WE ARE OLD FASH1ONED-very
old fashioned, we've been told.
BUT THIS IS AN AID and we should talk business
-"hard cold business in an ad. So vel say no
more on that subjecti Leave it to those who
are interested in such things-those who have a
price.
YOU WANT TO KNow-everybody always wants to know
what models REQ will make the coming year, and the
price Of each.
OF COURSE THERE ARE NO NEW MoDELs-new
chassis models You do not look for do not
expect do not want new chassis models from REQ.
THAT ISN'T THE REQ WAY. Refnements-oi course.
Detail improvemens-wherever and whenever we can
find place or a way to make them
NOTHING RADICALLY NEW Is ever offered to REQ
buyers For it isn't when 1t gets to you-it has been
thoroughly tried and concusvey proven before We let
itget into REQ car
NEW BoDY TYPES -YEs-and some that put REQ in the
highest class Of cars in looks well performance and
longevity. Well treat Of each in turn.
REQ THE FIFTH COMES FIRST, Of course First not
only among Reos, but among motor
FOR THIS IS THE GREATEST automobile ever built. W.
verify believe
THIS is THE SEVENTH SEASON that REQ the Fifth has
been standard in practically its present form.
NO. THE PRICE WILL NOT BE CHANGED this season.
We will not increase-we cannot lowerit.
ACTUAL COST OF MAKING is now more $50 nore) than
when the present price, 1875. set year ago And
manufacturing processes had reached such high state
Of efficiency production and dealers dscountssoow
that we had, then, reached rock bottom.
IT WAS AN ACHIEVEMENT Of the first magnitude to
produce such and sell it at such pnce-$875.
TODAY YOU SEE OTHERS increasing prices all along the
line. They must do So They have no choice.
ORDINARY BUSINESS RULES dictate that also tilt"
the price Of REQ the Fifth $50 at least.
BUT REQ PRIDE PROMPTS that absorb the cost.
have for months past and keep the price where it is
until conditions will, happily, return to normal
THE FOUR CYLINDER ROADSTER-same wonderful
chassis, price, is the snartest thing wheeshe
popular in the world among physicians, and all
professional and business Also 1919
TOSUPPLY GROWING DEMAND for an enclosed body
on REQ the Fifth chassis, have planned to build
limited number. The quality will be Reo-whch is to
say, excellent. The top rsidy supported at front and
Removable glass panels convert it into ventabe
limousine for winter, and these discarded and with Jfy
curtains (which also funished) it is ideal summer
touring The price is $l02o.
THE NEW REQ SIX will continue in its present popular
forms-the 7passenger touring car and the classy A.
passenger roadster; and will make limited number
with Sedan bodies to supply an insstent demand for this
type Of body on this splendid chassis
THE PRICE IS REDUCED 500 on the 7-passenger and
roadster models. Now $ll50
OR CAR COMPANY
r TRUCK COMPANY
.s. Lansing, Michigan
A. H. JONES,
Hastings, Nebraska.
ka Distributors Southern and Western Nebraska
and Northwestern Kansas.