Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-02-26
BRISCOE MOTOR
CO. BUYS PLANTS
Now a $6,000,000 Corporation
With All Parts Made in
Own Factory

Rumors OF a large increase in the |
facilities of the Briscoe Motor Com
sany which have been rife for some
time, are confirmed in an announce
ment just made by Benjamin Bris-
coe i'm which he states:
For years il has been my aim to
build up an organization of strong
manufacturing and selling executives
whom, at the proper time. I could ask
to share with me in the full respon-
sibilities and full rewards which came
from our development.
The rapid growth of the Briscoe
Motor Company brought about this
condition even sooner that l expected
This rapid growth demonstrated that
the Briscoe Motor Company was
destined to be one of the big factors
of the industry and at the same time
made it imperative that the Company
should be equipped TO manufacture
every part of its cars. in view of the
large production which public de-
mand has made necessary.
This in turn made advisable an as
sociation with some outside business
men OF very strong financial standing,
who would be both able to see and
equipped to realize the wonderful fu-
ture of the company. We were very
cago capitalists who welcomed the op-
portunity to enter the automobile in
dustry i'll a prosperous. going concern,
and who had demonstrated in other |
lines both their Iargeness of vision and
their ability to achieve stupendous n
nancisl success.
The company is thereby enabled |
to take its rightful place in the iron
ranks of quantity producers and j have
achieved my own great hope-to be /
able, having surrounded myself with ef- |
ficient associates. to devote my own
time to improvements in design and
appearance and to increasing the az
tomobile value of dollar under the |
Briscoe name
the details of the new organization. For |
some time past l.. +. Wilson. the rep
rcsentatiVe of the Chicago financial in
careful study of both present and fu-
ture conditions in the automobile in
dUstry and il is on his recommends
tion that the deal was finally consum-
mated. Necessarily. owing to the mag
nitude of the amount involved. no de;
tails were permitted to be published
until the matter was finally closed.
Every step has now been taken to
Of Briscoe cars in factories owned by
the company itself. Recent purchases
have included the plants of the Ma
son Motor Car Company of Waterloo
Iowa, the machinery OF which was
moved to Jackson - the Jackson Motor
Parts Company and the Jackson Metal
the announcement of the requirement
of the million-dollar plant OF the Lewis
Spring & Axle Company at Jackson
perhaps the best equipped of its kind
This in itself gives the Briscoe
complete forging. axle and motor plant.
Considerable additions to it are con-
templated for the near future. includ-
ing the erection of a 100000 building
in which the final assembly plant and
general offices of the company will be
housed.
The capital of the company has been
increased to $4,000, 900 and this, with
its remarkably complete facilities for
manufacturing, makes il one OF the
big factors in the popular priced field.
Present plans call for an output of
10000 cars during the next fiscal year.
though this production will be increas
OF the Briscoe twenty S1SeD four" a n new.
light model which will be announced at
the big national automobile shows. |
10000 of the present popular Briscoe |
four and eght-cylinder models will be
made. In addition. the company will
manufacture a light delivery wagon, of
which the initial production will
5000.
Benjamin Briscoe will be president
of the company. Frank Briscoe becomes
vice-president. in charge of manufac
turing operations = a post for which
his experience peculiarly qualities him.
In similar capacity at the old Brush
plant he brought the output up to TO-
600 cars. Prior to this he was in charge
of the Briscoe Manufacturing Company
ufacturer of automobile radiators in
the world. He will devote his entire
time to seeing that cars are gotten out
on schedule and in satisfactory shape.
/, r. Wilson comes from Chicago
n assume entire charge of the market
ing OF the product with the title Of
vice-presidcnt and director of sales and
advertising. This presages an aggres-
Stve marketing campaign.
Mr. Wilson was raised in the ga
been in It before him - and so came
naturally into the automobile field. He
was sales manager of the Pathfinder
Motor Car Company for four years and
Is Wei remembered for some distinctly
move! selling and advertising policies
which he inaugurated and which have
been widely adopted since.
His "101 Reasons" - Pathfinder
cataloE of half dozen years ago :
was perhaps the first piece of automo-
bile literature to break away from iS the
generalities then in vogue. and to ana
I'VE in convincing form the different
talking points of car for the lay
man.
Another booklet - Honesty is the
Best Policy" outlining the actual re-
iations of manufacturer. dealer and
buyer also started something which
still influences sales work.
For the last two years Mr.. Wilson
has operated retail automobile show
rooms In Chicago and Kansas CITY, in
which ne still retains an interest. He
was the first automobile man i'm Chi
oago TO use the coupon service book
good anywhere in the world"
The company plans to inaugurate Inn
medlately a thoroughly complete and
extensive advertising compaign on its
product. using a very wide selection
OF mediums and including big national
Weeknes, general magazines, trade pa
pefs' farm papers and newspapers.