New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-10-22

dtex
no IN on snecaI sales as the old goods mpinged upon
sngfeId sale fur sold under false representation n
bargains reductions offered in various lines at ach
above those charged in negbborng stores tor the good
until became only question OF time when he Tribune could
no longer with Justice to itself readers and its honest and FAN
dealing thus subjected to the undermining competition
Of asty continue the Gmbe advertising Two consideration
operated to postpone radical action First readers who might b.
msed by the Gnb claims fully protected by The Tribune.
guaranteed added to which the always provJ
itself prompt and effective IN remedying complaints and
living up to its refund offer Second occasional evidence from
the internal affairs of the that certain element the man
agement believed be responsible for the oldme Enthusiastically
policy was being slowly eliminated.
Then short time ago there offered to The Tribun.
large blanket advertisement OF special furniture sale C
bells the heading of which glangy false that r.
fused Gmbes altered it. But Gmbes did not alter itself Tho
Birthday Sale announced the Koch exposure OF the hk
clothing advertisement followed The uttemost limit. Of charity
had been reached Cmbc Brothers notified that then sd
vertsing was no longer acceptable to this paper.
Here a. excmpyng the dealings of The tribune with gre..
stores there may appropriately be recounted bit OF unw
local merchandising history, without the of the since
to give would seriously damage doing strictly
straight business 1t furnishes an parallel to the Gt
episode.
Complaints were received by the Bureau of Investigation,
concerning the advertising Of an establishment which will call he
City Stores We investigated Conditions proved to be bad
very bad The advertising grossly false the goods
several instances absolutely unfit for sale Exposure would have
made interesting reading because the store connected with
of international reputation here r
any kind between the the and The
Tribune such existed in the OF Gmbes Neither Of then
Tribune advertiser there any prospect that h
would advertise in The Tribune Assuming that h, would
have weight has been charged ct wouldn u, and assuming
another made against this paper that would aus
ter any business make Tribune holiday here the ideal
opportunity.
Il. A. -
that they being investigated They The Bureau
Investigations Like Gmbe they felt that they should be heard
the evidence After seeing the evidence they felt different
No defence said the manager when for the first time b.
confronted with the raft and junk The Tribune coI.c
ton Nothing say except that didn't know, And that's
defence We ought have known. You've got the good.
Well take medicine
The Tribune doesn't give that kind Of medicine to that kind
of subject One point the managers brief
We didn't know Further investigation showed that to be
probably My article dealing with the erCy Stores
held The stores closed for cleanup; physical cleanup
of stock alone but ethical cleanup of standards; perhaps the
first Of the mercantile history When they opened
profoundly different basis AS keeny had been
watching Gimbels-perhaps keeny-The Bureau
Investigations has kept its staff busy with that since We
haven't caught them They doing absolutely
straight honorable business and doing of than when @
crooked My article exposing them slumbes deeply
remote drawer There prospect that will awake
IL
Now for the parallel. The lnter-Cy Stores caught
with the goods They had their chance. They took and wiped
the evil record Their chance honesty To-day they
safe from The Tubune-and The Tribune glad of it. Gimbe
Brothers caught with the goods. They had their chance
They seemed take it, Again they fell into the evil way Of h
liar print Still they professed good intentions They wanted
another chance. They that and reformed for time But
there known method of selling Iceland fox honestly Cmb
wish to sell Iceland fox They have sold and continued to eel
under guse of bargains in dresses hats china
linen in bedding whatever might lend itself to that tempt
ing and perous of all distortions fake claims value And
they reckon the profit their pocket against the los
to their good repute
1t is hard problem and ugly Cimbe mahemada
will solve it. Gimbel mathematics will solve anything
the long because the facts refue And the
Gmbe Brothers is face face with the facts the facts a
The Tribune which condemn Gmbes The Tribune is but S
blackboard upon which the facts written 1t has been usc
often for the setting forth of Gmbel fiction The uuh
about that is debt overdue, to its readers
One fact may htngly be presented for the consideration
the Gmbes 1t is fact the recognition Of which essential
the decent honorable conduct of any merchandising business