Belding banner. (Belding, Mich.) 1889-1918, 1916-02-16
NOTHING LEFT TO
CHANGE IN THE
OVERLAND PLANT
MAY BE FOUND IN
ALL DEPARTMENTS-EACH
KNOWS WORK

When people speak of specialists |
your naturally think Of men who hide
behind big, round, tortoise-shell- |
trimmed glasses, and who are stepped
in super knowledge regarding every
thing in the world, including the hu-
man anatomy, the laws Of nature,
mechanics, drugs, astronomy, and so
on.
AS a matter Of fact, however, you
win find the big majority Of special
lists on the pay rolls Of business con-
Germs and manufacturing plants.
They are engaged in analyzing and
finding practical solutions Of the IN
Vulnerable problems which come up
every day in modern business.
These men are devoting all their
time and energy along one line Of
thought They are specializing in
one thing. They are able to tell
the manufacturer what the people
want, how he can make and distribute
his product most economically and
even create new markets.
Not being so familiar with other
businesses, I can only comment upon
the work Of the modern specialist in
the motor car industry. lie Is the
most important factor in the business.
Engineers, chemists, manufacturing
experts, sales and advertising mana
gers, financial and transportation ex-
perts, purchasing Ggeuts-all ere
4 classed as modern business specialists.
And while mon have held similar
positions In business concerns ~ pre-
vious years, it is the modern methods
now ia uge which enables them to
oversha1ow their predecessors M &c
IstI t.lf on =
That's Che only difference, anyway, be-
& cen an ordinary man and a special
ist.
For instance, our specialists told
us what sizes and STYLES cf cars to
make. then other specialists carried on
the work step By step 60 comp lcbon.
nc would matter little what care and
attention were paid to the details Of
manufacture if the rough stock which
enters into the car we're not up to the
standard specified by the engineers
and designers of The car. So 20 pro-
tect ourselves end Overland owners,
We employ expert chemists Especial
ists) 10 test carefully each batch OF
rauyymatcrial delivered for use 2 the
Factory. This method has eliminated
thousands Of dollars worth Of stock not
ND to Overland standards.
It 80 q specialist, Tor instance
TO determine that there was q big
variation in the efficiency Of different
radiators. Tn the early days Of man
ufacture the motor car radiators were
built Of almost any available material
that was workable.
Overland radiators are made Of
brass. because brass contains GO per
cent copper and 40 per cent zinc, and
zinc is the best radiating material
suited to the purp0se. As its COM
binntiOn in this preparation is the
best discovered by exhaustive expert
ments. a brass radiator furnishes the
best cooling surface that can be pro-
4 vided
Business specialists also stipulated
/ that Overland radiators should be
1 constructed of square fluted tubes
with q generous capacity for expan-
/ sion. Instead of bursting when water
freezes in square tube, the material
4 merely stretches; the corners filling
ont into an irregular curved form.
circular tube has no capacity for ex-
pansion, so when water freezes IN IT.
the tube is likely to burst.
We take the further precaution OF
f.uting each of the miniature squares
in our radiator In order to provide ar
additional expansion limit which over
comes any tendency to burst.
n And 90 Il Is with every operation II
\ the manufacture Of Overland cars
Specialists direct the work and give