The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1916-01-18
OLos Angeles T,mcsb

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That mite Of Il roNal hiphncss. the
baby. ~ uon to bu madc to feel his
importnnc" as never before. The
tinted states government h. gettihs
ready to make a. much fuss over HIM
as any doting parent, Tor March I TO
March II. 1916. will be national baby
wcok, II You please. ana Uncle Sam is
laying plans for a nationwide cam
paigl. h like OF which has not been
seen in this country or any other.
lie Intends that for seven whole
days the baby shall be advertised as
no COMMODITY has ever been adVcr-
tised before. Baby week is to be col
corated Ia newspapers. ia sermons at
church aud ~ uasoguc. at meetings,
entertainments ana rallies. ana In the
public schools Of the country
The children's bureau at Washing
ton. In cooperation with the General
Federation Of Nomcn's CluOS. VIII ch
organization originated tho idcr of "A
naby publicity campaien. intends That
baby woek shall be observed not oIly
In the large cities OF America. but IN
every own and rural district.
The purpose of u nationwide habV
week, says Miss Julia L.dthrop, chief
uf the chiidrcu's bureau. lis primarily
educational" As this bureau states
In a circular ct Information II has pre-
pared for cities and communities de-
slrous of holding a BABY week, It's am
* to give parents ~ chance Go learn
how to care tot their babies 10y the
most scientific and efficient methods.
Also. II aims To- bring home tu every
individual in "A community the import
anco of babies. and the need oi per-
maneut work for their welfare.
you know the world has not al
ways been n safe place for The baby
to live IN. Even now existence for
him is fun II pitfalls and dangers ua-
less his little HE is regulatod accorG-
ing TO the best scientific aud medical
knowledge of the day
VIII Disseminate Know ledge.
doctors aud scientists. having dis
covered the essential things that go TO
make this world "a good and safe one
for the baby. % is to help disseWsiatc
this knowledge that u baby week viii
he observed throughout the nation
I'VE do not know how long human
! life would be II lived undcr ideal 20
dit.uus Dr. Mctchinkon OF the Pas
teur Institute thinks Ne ought to be
able to reach some such ripe Old age
as 1870 years. However this may he.
1T ~ II least true that enough know
ledge II available today to enable
every normal baby born to grow up
iand do an honest piece OF WORK IN The
world.
/, The children's bureau aud M Gem
eral Federation OF Womon's clubs
would bring this knowledge - the
doe Of every American mother.
tricts OF our great cities. on the most
Isolated Of our small farms or In some
prosperous town or pleasant village.
Many ORGANIZATIONS. notable among
them the Mothers congress and the
parent-tcaoher associations. are doing
great work for an children. We be-
iicvc iha, all such wise efforts will be
intellectually strcagthcncd 10y focusing
The attention OF the countf' Tor one
wees upon the subject ot ;hc uIb,
The baby SCOT Pruvs bryu'id hi
FIRST year however. nd ne needs he
nat,on's Thought an the NHy up. one
Of the best possible results that could
come from q week 81 concentrated
publicity such az we VIII he
IA, permanent follow up work 90 'u"
direction o. child welfare vors ir.t
every community Viii hId tn Do
The chillre1's bureau has prepared
FOR general distribution AN sorts ct
intcrostlng sugs"stions and ~ug GEES
ions as to how 90 ON nunijy MAJ cri-
cbiatc Eaby w"ck. .i,Ic @ "a sample
of onie of many preliminary dircc-
tons II gives for a seven OF c'ght-da-
campaign:
Proposed Program.
Communities wishing to giNc a
week Ia the campaign. bat pTefcrring
To carry II on very simply. nld witn-
out considerable expense. or the li
hor ~ man, Icoplc may ma The Sol
lowing program useful
80 a cduraisn Of nov spapcr pun.