The daily Gate City and constitution-Democrat. (Keokuk, Iowa) 1916-1922, 1916-12-05
STANDARD FOUR
MUST ENLARGE
,.,rease of capitalization Means Ex-
nanse Of Factory and Increase
in Number Of Tires
Put Out.
ADDITION TO FACTORY
rhls viii be Started Within Ten
pays-Mapaser kireh Expects
to Meet All Orders
Now.

40 Standard Four Tire company held
81 the factory Saturday it was unan-
;mouslv decided to increase the capt.
tai stock Of the company, making the
naw Capitalization $500,000 preferred
and $4,000 common.
This will be interesting news to
tho citizens of Keokuk as 1t means
The company can now go ahead with
.he expansions which they have been
contemplating and increase their out
M, from 100 to two hundred and fifty
or three hundred tires day.
The Standard Four Tire company
has had phenomenal success. The
first tires were manufactured last
snring and during the summer the
company constantly found them
selves far behind in orders. The
fires gave universal satisfaction and
gradually the company have built up
tremendous business with dealers
and jobbers, in Illinois, Iowa and
Missouri
According to the statement made
nv C. ]. Kirch, business manager OF
the company. there are now orders
ON hands totaling more than 100000.
|. In order to take care OF this business
and prepare for the additional bust
II ness IldG Will COlhC III tllC pPA Ah6 anu
snmmer of 1917, the company expect
10 enlarge their plant and increase
their capacity to three hundred tires
daily and there seems to be no ques-
. tion as to the sale of the product.
Best Growth Of Any.
No tire company in the history of
the country has had the wonderful
growth enjoyed by the Standard Four
Tire company In the same length Of
time and many of the men employed
in the plant who have come to Keo-
kuk from Akron and many Keokuk
business men believe the Standard
Four Tire company is destined to be-
come as large as the eastern tire
factories and make the same big
profits for the stockholders.
a recent New York bulletin states
that $3.50 invested in Firestone stock
has returned the investor 1868, 900,
while this same bulletin says that
500 invested in Goodrich stock has
already returned in dividends to the
stakeholder $4,000. These figures
seem large to western people, not
familiar with the tire business, but
in Akron where millions have been
made in rubber, these figures cause
no comment whatever.
Under the direction of competent
management the Standard Four Tire
company is rapidly getting such a
reputation in the west that many
hazard the belief that the company
will do as well for its stockholders as
the above named companies. In fact
the common stock of the company has
been selling at a premium while
there are few holders who will part
with this stock at any price.
Assures Rapid Growth.
In speaking of the proposed in
crease in the capital of the company,
C. J. Kirch, business manager of the
Standard Four Tire company, said
today: with this additional capital
the rapid growth OF the Standard
Four Tire company is assured. l am
planning to give all my time to the
management of the company after
January LIST. l do this because Of the
great future I see in the rubber bust
ness. In buying rubber and fabrics
in the quantities necessary to build
200 or more tires a day. a large
amount of capital is required. 1t is
often advantageous to be able to buy
quantities of rubber when the mar
ket is right and we will be able to
do all of these things with this ad-
ditionaI capital. / expect we will be
making and selling from ESQ to, 300
tires a day before the summer OF
1917 has passed"
Mr.. Kirch Is one of Keokuk's most
successful manufacturers and bust
ness men. He has been secretary OF
the American Cement Machine COM
pany and of the Weber-Kirch com
pany for several years, becoming as.
ISOLATED with the Standard Four Tire
company less than year ago. He
has been giving but half his time to
the tire company, but expects on
January 1st to give his entire atten-
ton and energy to helping build
great tire plant for Keokuk and the
west
Mr.. Higbee, secretary of the COM
pany, stated today that the work on
the new building would be commenc-
ed within the next week or ten days.
The bids are in and the contract will
probably be let this week. 4
Keokuk is indeed proud Of the new
industry and the men who have
made its success possible.