The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-06-11
DOLLAR MARK AMP, ALTRUIsM.

DOLLAR MAXI AMI AL1NOAoAA'
In this day of commer1i9li when the
dollar mark stands for So much IN our
American standards of living, it takes one
Inv surprise now and then 20 find man or
) woman who does not measure the values
of life in dollars and cents Yet, thank
God, there are such men and women still
left to us, and, strange as " may seem, the
answer to commercialsnnili in our modern
life seems to be altruism.
The man who amasses dpllars today has
perforce to get his gain Though the blood
and sweat of some other man or men, ana
very often through the anguish and tears OF
women and little children. It is no longer
true that the plutocrat may go his way UNI
molested and unsung In these degenerate
DAYS, when the gossips of the world are
telling everybodys business, and mans
commercial rating and all other ratings are
known to the world quite as well, and al
most as soon as they are known to himself,
it is not possible for the man of money to
use that money only to his own ends.
lust as religion has gone out into the
world and is gradually leavening the bread
of human life, so commercial1sm is coming
to be recognized as great force for hui
manizing the world, and introducing into
the arteries of life the elixir of that which
will yet bring peace and good will to all
men.
The man who counts his money as his
greatest asset, is more and more coming to
the realization that it does not pay to make
money at a too great sacrifice to others. He
is coming to the realization that the more
money he spends upon others the greater
returns he receives The man who treats
his workmen as human beings and not as
mere machines is the man who comes
nearer than any other man to getting one
hundred per cent efficiency in his workmen.
Whatever may be said of Mr. Ford, one
thing is self-evident, and that is that altru-
ism as applied to commercialism pays in
dollars and cents Mr. Ford is just few
years ahead of his fellow-men in the dis
covery that he has made. 1t is not, after
ALL new discovery, but only new in its ap-
plication Honesty is the best policy.
It is not enough in these days of enlight-
eminent for a man to be negatively honest
He must be more than this. He must give
the other man not only the even chance
but he must go farther than this. He must
give the other man the chance that condi-
tlons of life have denied him.
In an address before the High School
students on commencement night PROBES
sor Murphree, of the University of Florida
made the statement that the day would
come that for man of wealth not to share
that wealth with others, not to consecrate
its use to the common good, would mean
that mans disgrace in the eyes of the
world.
Already it has come to pass that of the
man who has much, much is expected. Anc
this is true not only because of the reaiza-
ton that the greater the wealth the greater
the obligation, but because it is recognized
that the misuse of wealth is a boomerang
that so reacts upon society as to iniure
those who produce it, in direct ratio to its
misuse
The equalization of wealth means more
than the mere distribution of dollars anc
cents. 1t means better living and therefore
stronger and happier progeny.
When commercialism and altruism 5c
frankly hand in hand nothing will have
been lost, but all will have been gained.
The fellow who said "the G. o. P. con