El Paso herald. (El Paso, Tex.) 1901-1931, 1916-08-05

Prekaced by a Few Perth
Pertaining to the REQ Poll
THIS BUSINESS WAS CONCEIVED IN PRIDE
and that pride of achievement is its greatest
guarantee of quality in the product to you-
and of its permanence to US.
THEN THERE'S THAT OTHER ANGLE that
some might call foolish sentiment but which
We old fashioned REQ folk, regard most serl-
ously-namely, the obligations we have as
sumed toward distributors and dealers and buy
ers of REQ Motor Cars and Trucks.
COULD WE, IN HONOR, entrust to any other the
fulhllment of those obligations enjoy the
money we had received?
WE REQ FOLK HOLD that the sale of a car is
not the consummation. but only the beginning
of a transaction.
TO OUR WAY OF THINKING we assume, at the
time we accept the check in payment, OBJ
legation that shall endure so long that car IS
IN operation.
YOU SEE, WE ARE OLD FASHIONED-very
old fashioned, we've been told.
BUT THIS IS AN AID and we should talk business
-"hard cold business" in an ad. So we'll say no
more on that subjectl Leave it to those who
are interested in such things-those who have
price.
YOU WANT TO KNOW-everybody always wants to know
what models REQ will make the coming year, and the
price Of each
OF COURSE THERE ARE NC NO NEW ~. MO M3P 3 so.
CHASSIS models we mean You GO not look 5ol GO not
expect, do not want new chassis models from REQ.
THAT ISN'T THE REQ WAY. Refnements-Of course
T1afz md yrEe1 eryerr
ind place OF way 10 make them
NOTHING RADICALLY NEW is ever offered to REQ
buyers For 1t isn't when It gets you-t has been
thoroughly tried and concusvely proven before let
It get into REQ car.
NEW BODY TYPES-YEs- some that put REQ in the
highest class o. in looks well performance and
longevity Wen treat Of each in turn
REQ THE FIFTH COMES FIRST, Of course. FIRST not
only among Reos but among motor cars
FOR THIS IS THE GREATEST automobile ever built, we
verify believe
THIS IS THE SEVENTH SEASON that REQ the Fifth has
been standard in practically its present form
NO: THE PRICE WILL NOT BE CHANGED this season
We viii not incTease-We cannot lower It.
ACTUAL COST OF MAKING is now more ESQ nore) than
when the present price, $S75 was set year ago. And we
had this model so long had SO refined and perfected
manufacturing processes had reached such high state
Of efficiency production and dealers disoOuntssolow
IT WAS AN ACHIEVEMENT Of the first magnitude to
produce such car and sell It at such price-SS75.
TODAY YOU SEE OTHERS increasing prices all along III.
Line They must do So They have no choice
ORDINARY BUSINESS RULES dictate that We also tilt
the price OF REQ the Fifth $50 at least.
But REQ PRIDE PROMPTS that we absorb the EXTRA c,+
as We have for months past and keep the price where Il Is
until conditions vii, happily, return to normal
chassis same price, IS the thing on vheels-tle
most popular II the world among physicians ard ali
professional and business men Also SS75
TO SUPPLY A GROWING DEMAND for an enclosed bo7,
REQ the Fifth chassis, We have planned to b,,i5 =
limited number. The quality will be Reo-vyf;ch Is -
say, excellent The top rgdy supported at front and
Removable glass panels convert it into vertabe
limousine for winter, and these discarded and with v
curtains (Which also fuTnished) it IS an ideal SUMNER
touring car. The price is s1025.
THE NEW REQ SIX viii continue in its present popular
foTnlSte 7-paSSenger touring and the classy =
passenger roadster; and viii make limited number
with Sedan bodies to supply inssen demand for this
type Of body on this splendid chassis.
THE PRICE IS REDUCED 500 on the 7-passenger and
roadster models Now $115OI
CAR COMPANY
TRUCK COMPANY
Michigan.