The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1916-01-07
Speakers at Meeting of Ma
pie Sugar Makers Urge
Pure Product
LARGE PROPORTION
is BELOW STANDARD


Many Facts of Public Interest
Election of Cficers Advanced to
This Afternoon.
Ihe 23d annual meeting and exhibi-
ton of the Vermont Maple Sugar Mak
ers association, which opened with the
exn1bltlon of products and sugar max
ing utensils yesterday afternoon in
FESTIVAL hall, is in full motion TODAY.
meeting was held last evening, anoth-
er was held this morning and a third
inns AFTERNOON while the last meeting
will be this evening All of the meet.
lngs are held in the parlors of the
Brooks House.
The display of maple products in the
hall is very attractive, the exhibits in
Guiding syrup and sugar put up in va
rlous attractive ways. The work of
Judging was in progress this morning.
This evening or tomorrow morning op-
portunlty will be given to buy all of
the products on exhibition, as the own
ers do not care to ship them home
The meetings are open to the public
and the exhibition is one that should
attract many people, while the oppot-
tun1ty to buy any desired quantity of
sugar or syrup is a rare one
The first of the meetings was held
last evening in the Brooks House par
lors with an attendance that filed the
seating capacity and overf1owed into
the hall Leitsinger's s orchestra fur
nished several musical selections and
; Mrs. Blanche \. Pike and Mrs. Nellie
Emery, both of Marshfeld, sang
duet. Mrs. Pike also sang a SOLO
/ President a. A. Carlton of West
: Newbury presided. Rev. Delmar E.
Trout invoked the divine blessing and
President Horton ID. Walker. was in
troduced to give the address of vel
come Mr.. Walker said in substance:
Walker Says Advertise.
"My duty this evening is a very
simple and a very pleasant one, said
Mr.. Walker. It is to extend to YOU
i on behalf of the Brattleboro board of
trade and of Brattleboro as communi-
ty a very cordial welcome. Individual
ly we welcome you, and as an assoein-
: tion we are honored by your presence
= and are eager to do our little hi to
further the work you are doing.
: Your association, which has for its
object the betterment of a Vermont
o product, and incidentally the benefit Of
its members, is a part of the new Yer
mont. 1t is an awakening of the peo-
= pie of this little old commonwealth to
the fact that they have not taken ad-
;, vantage of all the things that are
:; theirs. 1t is an awakening to the fact
that we must employ modern methods
in these modern times; that we also
must announce to the world s markets
= what we, ourselves, have known all the
e time, that Vermont products are the
= standard of excellence by which all
= others are measured.
You have on your program for this
= meeting some papers which are aimed
straight at this target and / shall be
le greatly interested to see how the sub
! jeets are handled. You have heard Of
Is ten man when called upon to say a
; few words preface his remarks with
the statement that he was no speaker.
he Usually this is entirely superfuous.
"a His audience would have found it out
+ without his statement. So, although,
it may be equally superfluous, | am GO
ing to tell YOU that I don t know any
thing about making sugar, but | be-
lieve the fundamental principles upon
he which to build up bigger business are
NJ Just the same in the sugar business as
~ they are in the electrical contracting
~ business.
20 Efficiency, publicity and quality
: are the three cardinal points and the
n greatest of these is quality. Efficiency
y in manufacturing; modern methods.
20 clean and sanitary; modern tools and
:, modern equipment you are all using.
- Then advertise Advertise the clean,
:. sanitary methods; advertise with pho
=. tographs of your sugar places, for
= your product is sold where people are
= not familiar with scenes so common to
!, you and such things attract the atten-
II II ton of the shopper. Advertise and
-, keep at 1t.
ne Label Should Guarantee Quality.
X "Make your label attractive, fol
'e- shoppers are eyers before they are buy
nd ers. They see what they want before
mt they want what they see Have youl
of association label a guarantee of quail
3 ty. And see to it that the quality Il
up to the guarantee. Don t put the
IN word Vermont on the label unless 1t II
ut the very best you can make. If yol
er. have low grade of stuff not up e
DIV the standard mark it Missouri Maple
ex- or some state where a sugar bush never
nd grew, but never advertise with th'
'od name of this state on any product un
Did less if is of the highest quality. l.
he YOU all did that on all your produet
all the time the name Vermont woul'
very quickly come to stand for VIVA
it shonld-the best. =,
get ssThe sort of wool that summed ltsel
- . lotion busb never aDpeals to tn