The Abbeville press and banner. [volume] (Abbeville, S.C.) 1869-1924, 1916-05-31
TANLAC'S SUCCESS
ISDUE TO MERITS
SHOULD VALUE BE LACKING,
THE GENERAL PUBLIC LONG
AGO WOULD HAVE LOST
FAITH IN TANLAC.

This is an age of advertising, and
everyone is familiar with the popular
saving, 'Tt pays to advertise"
Advertising is business force. SO
potent is the charm cast by its spell
It has been known to perform mar
yelous feats and to accomplish phe-
nominal results.
It cannot be truly said however,
that everyone who advertlses sue
ceeds for unless full value underlays
the article advertised the advertising
would ultimately fall of It's own
weight. Ir this connection we must
not forget the words OF the immortal
Lincoln. who said: "You can 1ool
some of the people all the tlme' you
can fool all of the people some OF tne
time, but you cannot fool all OF tne
people all of the time," so If there Is
not behind every advertisement.
dollars and cents value to the article
advertised no amount of advertising
will stimulate the sale on such an ar
ticle beyond a certain point. Thls
anplies 10 every line of business and
the modern business man or frm can
only succeed through honest advertls-
ing and fair dealing.
One of the most successful adVer-
tisers in America today is L. L. Coop
er, the manufacturer of the new mea-
icine, Tanlac. On one OCCASION MT.
Cooper said: "Hot air will put a pal, !,
loon up, but it won't keep it there; :,
When I offered Tanlac to the worlo
something over a year ago, ola SO
With the firm conviction that was or
fering to the people the best and pur:-
est nroduct of it's kind on the Amer!-
can market today and did not hesl-
tate to expend vast sums for adver-
Using because I know the more the
people knew about it the more they
would buy it. ..x,.
The success of the preparation was
immediate, and the people everywhere
we're quick to recognize it's genuine
merit and wonderful curative pow
ers. have never claimed Tanlac to
he a "cure alp or that it would per-
form unheard of wonders, but stat
:ed facts-stated them in a stralght-
forward and business like way and IN
a manner that has commanded conn.
dence in the conservative claims sci
forth.
Underlying these claims has been
real value not from a dollars and
cents point alone but from health az
well. The phenomenal success tne
preparation has now achieved IS Ia
miliar to everyone. No matter where
YOU 90 Tanlac is household word: IL
has brought new romance to the
modern business world. 1t is story
of an acceptance and appreciation OF
merit never before obtained by pro-
prietary medicine. Conservative busl'
ness men, to whom the actual figures
Of the production of Tanlac have been been
presented, have secuted them until
the proof was shown.
The production of Tanlac now
stands at the rate of almost 5,Ooo'-
900 bottles per year, or to be more
correct 4.S00,000. The sale OF l,ooo,-
600 bottles during the first nine
months probably exceeded any rec
ord ever before made by a proprl-
etary medicine. ~
Through the Atlanta office alone
approximately 100000 bottles have
been sold and distributed since De-
cember 1st. and the South alone now
requires over 100000 bottles per
year.
These enormous sales mean but one
thing and that is merit. One bottle
is sold in neighborhood through ad-
vertising, but ten more are sold aiter
the first bottle produces results. Peo-,
ple are always willing to tell about
their ailments, but they are more than
willing to tell others of any medlSlne
that helps them. It is something they
can't keep to themselves, because the
impulse to sympathize with fellow
sufferers and want to help them is one
of the strongest as we'll as one of the
biggest things in human nature.
Tanlac, the master medicine, Is
sold exclusively by P. B. Speed, Alb
beville; ]. H. Bell & Son, Due West;
E. A. Fuller & Co., Mccormick; !;
Cooley & speer, Lowndesville. Price