The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1916-08-31

Furniture Men
Claim Service
Sells Goods
"The public be served. /"

'The public be served"
This is the accepted principle
wherever good merchandising pre-
/ walls.
! A successful business always has
been built upon the foundation OF ser
vice and more service. Every success
full firm in the city of Richmond owes
its prosperity to its willingness to
serve the public with good goods at
the right prices.
Look at the furniture stores OF Rich
mond for an example.
There isn't city the size OF Rich
mond in Indiana that has so many
high class furniture stores as can be
found here. Why?
Dealers Help Select Furniture
for Home.
| Because the head of each firm be-
lieves in serving the public. He has
subscribed to the creed of buying
goods that appeals, of selling them at
reasonable price, of cooperating
with every housewife in seeing that
she buys the piece of furniture that is
best suited for her home.
Service means personal interest
not merely pecuniary interest. II the
furniture dealers Of the city kept their
eyes glued on the dollar only and did
not keep their eyes fixed on serving
their customers with excellent furni-
ture at reasonable prices they would
be compelled to go out of business.
We took a jaunt through the furni-
ture stores the other day None of the
proprietors or clerks knew that we
were on a sightseeing expedition and
were looking for experience and not
for bargains We saw service wherev-
err we went Clerks went to great
length to explain why period furniture
is being used extensively for dining
rooms; why chairs in a living room
should not only invite rest, but also
give it; why the covering of a chair
may make or mar the whole effect of
a drawing room; why lamps add to
room as jewels do to costume.
Famous Designers Draw Lines
for Furniture.
We learned that although styles in
furniture change, that it pays to buy
substantial pieces for the art work of
the men who design the pieces does
not change or lose it's value, and that
the civilian and Mary" and Queen
Anne" period furniture is used today
because the lines were drawn by mas
tiers in their day. Modern designers
have incorporated the salient features
of this period with variations to salts
fly the needs of the American buyer.
1t gave us surprise to be informed
that the chair, for instance, is the
product Of evolution. The square.
bulky and heavy underframe of the
first chairs gave way to curved, mold
ed and carved pieces when the chair
makers discovered that heavy framing
was not needed to give the chair sta
bility. We learned that practically ev-
cry piece of furniture that goes into
the home, from the kitchen to the bed
room had a history as interesting as
that Of any gem in a jewelry store.
Art Has Driven Our Poor .Furnl-
ture Designs.
Buying furniture is an art now
days. The furniture dealer knows
this, and so he is ready to give sug-
gestions and advice. That's one reas-
on why some of the monstrosities that
formerly made many rooms Of a house
look like a dragons den have disap-
peared. Furniture dealers told the
makers that people were tired of the
over-elaborate carving and ginger
bread work that ten and fifteen years
ago made rocking chair look as if
some barbarian had tried to carve as
many grotesque figures on it as his
mind could conjure up.
You may know before you enter
furniture store nowadays that the deal
er and his statesmen are going to ask
you about the color of the paper on
your walls, the size of the room, how
it is lighted, how many doors and ;
windows it has. Then he will cooper
ate with you in picking just the kind
of piece of furniture that will fit into |
that room and give it a home-like, per
sonal, agreeable and comfortable ap-
pearance.
Dealers Cooperate in
Buying for You.
The furniture salesman doesn't |
want to sell you big bill of goods.
you really need to make your home
attractive. Experience has told him |
that if he sells you furniture that /
pleases, you are going to return to
his store again. He believes that a |
home well furnished by him will in ,
the long run, by virtue of the silent !
advertising 1t gives him, bring him
bigger returns and more trade than If
he stocks your house with furniture
that does not appeal to the eye and
Judgment of your friends and neigh
bors.
In fact, we recall that once when
we were buying furniture for house.
the dealer advised to buy few pieces
but buy them right.
You'll have much pleasure later of
coming down town and picking up
other pieces that you believe you
need?' was his way of putting it. We
found that he was right
1t is this kind of real service that
has made Richmond a real furniture
market and gives its dealers the dis
tinction of being real furniture men,
The results of this service by all the
dealers has been the expansion of
their trade and the satisfaction of
knowing that thousands Of pieces of
good furniture have been placed in
Richmond homes.