The Hawaiian gazette., 1916-09-01
SEE AMERICA FIRST,
IOBE' HOTEL MOTTO


James Woods, manager of the St.
Francis Hotel in San Francisco, has
writento the promotion committee out
lining plan for a general promotion
and publicity eampai Rn Of oil the larg-
or American hotels. Mr.. Woods frpnk-
ly admits that the wonders of Hawaii,
some Of which he saw during his recent
visit TO these Islands, gave him the
germ idea of his scheme. III ~
| In his letter, which is Addressed to
A. =. Taylor, secretary of the promotion
committee, Mr.. Woods returns thanks
"for all the wonderful hospitality /
received while l was In Hawaii, y and
encloses copy of "A letter to George
Wright, the president Of the Canada
Hotel Association. ..[.. u,
Rare Possibilities At Home
X In this letter Mr.. Woods declares that
after his visit here he is more impressed
then ever with the possibility Of divert
ing 70 the interesting sections of this
couHfry the tourist trafic that has
l'beeh in the habit of going to Europe.
Y The chief lack.at present, Mr.. Woods
believes, is proper publicity for the
tourist attractions OF the nation. In
| the past, he adds, the advertising has
been sporadic instead of continuous and
attractive. Mr.. Woods letter TO Mr..
| Wright follows; 20 IT., IT,
II have. just returned from Homo.
lulu and am more impressed than ever
with the possibilities of diverting to
the Interesting sections of the Ameri.
can continent and the Pacific q very
material volume of the travel that has
| heretofore gone to Europe.
Hawaii Il Wonder Spot
For example, Hawaii, from which
| have just returned, has innumerable
scenic and recreational allurements that
are virtually unknown to the East. 1t
is equally true that the grandeur of
| the Canadian Northwest and the kalei-
doscopic beauty of California and its
NSister states to the north are not half
well enough known, however much they
may be admired by the enthusiasts who
are familiar with their marvellous u.s.
poets of nature. ~
"Briehy, ii is plain that hotels
throughout America suffer through lack
of sufficient publicity for the tourist
attractions of the Territory in which
! they are situated. l think this is at
tributGble to the fact that whatever
advertising IS received by interesting
American territory is sporadic or .Oc-
| casional in character, instead of being
continuous aud logically persistent and
attractive.
Cooperation Is Urged
at seems to me that the remedy for
this IS a concerted and closely cooper
atiye effort on khe part of all import
| ant hotels in North America which
really possess extraordinary advantages
for educational promotion. 1t Is sure
y better for us to try collectively 10
stimulate travel through America in
g"neral and thus gain considerable
part of the immense tourist patronage
of Europe than to try individually the
! cream 1T the travel that comes our way
on its own initiative. "
"Since, while travelling through all
parts Of the country recently, I have
found fine though latent spirit of
cooperation, it has occurred to me that
| might use the Office of president Of
the A. H. p. A. to aid in some measure
the Capitalization of this spirit. am
therefore writing to men like yourself,
who represent different important hosef
groups and soliciting an exchange Of
vicws.'