The Manning times. [volume] (Manning, Clarendon County, S.C.) 1884-current, 1916-11-01
Papers Forced to Raise Price for Advertising

Columbia. Oct. 29.-Special: The
South Cs-olina Press Association at 3
meeting held in Columbia Friday morn
ing, October -, decided TO issue the
following statement: ITO the Advertis-
ing Patrons and Readers of Newspa-
prs in Sou;Q Carolina:'
The Press Association of this State
wishes to bring to the attention Of the
advertising patrons, readers aod friends
| of the press, the serious situation con-
| fronting the publishers at this time,
and point out some facts that we feel
should be communicated TO you in our
attempt to meet conditions that have
been thrust upon US. We do this after
giving the matter careful! consideration
and finding ourselves po serlesS at this
| time 10 take any other steps whereby
the newspa pers may be continued and
| feeling that we are acsinS b)th Tor the
good of the patro2s AID the publishers
of the papers.
Newspaper 10 the past eight months
has advanced from S4S Il ton until at
the present time it is quoted at $3.50
ton, and almost obtalnable at that
price, some wholesale paper houses
having noae To offer at all and some OF
the mills refusing to take on any new
contr acts. There may be slight excuse
Or ample excuse for the advance 10
prices on Us, but the fact, remains that
we are paying from so 20 500 Pc: cent
more for paper stock, inks, metal, type,
aad other things that are used IN the
bublishiug business than we were eight
months ago The only thing that will
save the newspapers or South Carolina
is an advance OF advertising. and SUB
scription rates. Some Of the larger
dailies have already made advances in
both. The small dailiss AMI weexlie5
will to Go likewise or go out of busi-
ness. -
We ask you 10 the interest OF free
press, and the best interests of your
self, community AMI S:ate a. large TO
cooperate iu every manner possible.
Paper makers insist that there must
be curtalllneut of the demand oa
them; that they are working three
shifts day, and at this seasoa. of the,
year, when they should bs accumulat-'
ing i reserve stock. that they, cannot
supply the demand. Large publishers
are trying to meet the suggestion of
the. paper makers by cutting down
their papers and economizing, and the
commission appointed by congress,
after investigating the situation, are
alarmed, but so far have been unable
to Offer any suggestion that will 10 aoy
way relieve thu matter. Small pub
fishers have DO opportunity 10 econom.
ize as they only buy Just what they
are obliged TO use. and under the eX
isting conditions few can exist long
without readjustneat. Many Of the
weaker ones cannot survive long unless
they find some immediate remedA; that
the only remedy at this time is an ad.
vance in. the rates of both advertising
and subscriptions. No matter low much
a publisher may dislike to po This, it is
his only salvation if he continues in
business aud continues to be of service
to his advertising patrons aud sabscrlo-
ecS.
We have confidence in the patrons OF
the various papers throughout South
Carolina and believe that they will
stand them and co operate in any
manner possible to keep them going
until there can be a readjuStment. And
in conclusion we cal! ou all persons
who believe in the mission OF ftee'
press 10 cooperate with Us in adjusting
our business to those new and unhead
of conditions so that We can continue
to serve you.
South Carolina Pressing Association.