The Detroit times., 1916-04-13
i y ~ oRlAL PAGE

M % a; mp R ssas.:: q s1e na.i aris' @
s : nc nspS1 70 the
AID no, T S sfss.n y Year. Of L: upSadins
has Attracted esnst,,asnsy q .s snSsni In
s;frsY ~ snS ' r. in the home and enrolled
y .. m. on cur !. mater o. Gsn,
enes and prineipls; hnd tns .n tne ~ cur guar.
snteed sdvertising columns r,.
Taking into account VIA, T. eosts inc , dls
hsh.r grade OF :snyiss a: S:.,,iy .n u
eo%ps rIson two out o. me three are lost to
the advertiser because they read IN. .nuena
: .sIs .Spp apsa ana ssepsicsiy You vii
.ev;s ySs mor, ma as fSs
the aeiS that The Times Moreover your copy
s . sssts ou,.,ansns d n 1ssn
ceive in the PAGES OF unciean prinss nIrue ne
a. a matter of fact and experience. there 10
nswspspsr and the one that accepts anything
that II paid for as there 10 between the nsna.
Pe The Dry Good. Eoonomi.s, pre- nin.etiy
the merchants paper In the United states,
puts this ssarshns Soss'iS1p to s,s ns ns.e:
sDo you ne rmtt ia TO be impaired ~ the
fake, ads which newspaper ps.ii.Aers tee
often place close TO your peslicityf De
xss.i.a put on . level with those 81 ee.-
Germs which live by dece,vins the pusiser'
Edward A. Frl.ns: Bo:ion.s creates. s,I me- .S.
ideanstic t~ittsr OF imPractieaeles. when ne
declares;
ing = .9e<ss1 sy -sie character Of he
other ssverti.i.s IN the 49, paper,
s:%si~1. . sa. Il !. s,:eresises ~ 10. es.-
tHe reader. nisa, bat II Is . very real
sxsS s..iry, the drawing power Of
ss.ss:.s. -Si.A a. ,sSne Ia. In the
There are come Advertisements that suffer
diminution OF pulling power In an une!ean
There are 20 others OF such proven tru.tworthi
ness that have been In nswspspsrs 20 i9ns
s ena Of ."i But
the Insersoll wa,ch-outsrowth of conseienee,
n.idwil ss as.eomsT !. me daily news
sorting with pslpsble fakes and rank over
statements in the business sections OF me
whn. the Ins".or ssiri. Of public service
s sssn the psrfsssins Sspsad.Sle Stilits when
they have never felt like entrustinS to the
The Times has been DEVELOPING /. medium OF
publicity in Detroit that provides both in
the ' ai:eernins TYP. Of people that you Snd i
your p1iasfai, sr.a.s, S produet
rheFefore, I believe the appropriation set
apart for Detroit can De invested IN Inc
Times with full assurance that IL VIII serve
your purpose as gratifytngly In practical re.
At the same time leave you the hne renectfon
of having added practice TO preachment In
fulfliment OF your long espousal OF clean and
truthful advertising.
when all advocates OF truth In advertising
that kind when they go to market the battle
will be won: and they will get their reward
practically and positively. through the en-
Iarged acceptance and fruitfulness OF all
legitimate advertising.
Beilicose newsp apeIs that olamor for blood
shed can pull on fafr-stssd battle in their
own sectors any time they care TO challenge
the sway Of Mammon In their advertising
departments II will mean the loss Of column
after column. the reduction Of rations and
carnage they will md this warfare at home
well worth while: and they will really be
battling for human rights-the right OF the
advertiser and reader to separate themseiyes
isn't IL worth ths investment both Of your
appropriation and your influence. to thus Join
the other farsssing proponsnts OF advertis-
Dsweess OF Natural Food. pobbs OF CO
Goa Gola. LATssrs Of Real Raking Pow
word Of H. O., Erskine Of Douglas Shoe. King
Of the Goodyear Tire Mears OF the winton.
hsIPhX Of the Shsimsr' ,b Ere ss;.. OF she
waukee 4 Sc. Paul. Morton of Memo Corset.
Bond of White House Coffee, Achenbaeh Of
Heinz Pickles. McTau ghiin OF Bakers Choco-
late. Perkins Of Resinol. and many other ma
idly BY their coiors In The Times untainted
columnsy