The Manchester journal. [volume] (Manchester, Vt.) 1861-current, 1916-05-11
BY W. BOB HOLLAND.

"A bill TO protect the public
against dishonest advertising and
false pretenses in Advertising"
This Is the comprehensive title OF 1
measure introduced in the present con
gress by Representative Dan V. Ste
| phens of Nebraska A similar bill has
been introduced IN the senate by Sena
tor Ashurst of Arizona, No one caL
find fault with legislation that will
achieve the objects stated In the titles
Of the Stephens Ashurst bill. The pub
lie certainly needs protection against
dishonest advertising and false pre-
lenses In merchandising,
The bill now under consideration Is
the successor of the Stevens bill, a
measure introduced in the last con
gress by Representative Stevens of
New Hampshire. 1t was widely dis
cussed and died IN committee after
several public hearings, ut which its
merits and dement's We're considered.
The stephens bill embodieS the changes
that seemed advisable after these
hearings and discussions, and it is be
lieved that in its present form II safe
guards the producer, the merchant and
the consumer.
For many years the right Of pro
Queer to contract with merchants for
the resale of his products at standard.
uniform prices was generally recog-
nized and its legality was not ques-
toned. Then the supreme court of the
United States held that such contract
was ''in restraint of trade and
against public policy" The court di-
vided on the question, > TO 4, and the
majority found no specific law forbid
ding the practice that had long been
common, but held that congress had
intended the Sherman law to prohibit
such business methods.
Agency System Is Legal.
This court made law upset long es-
tablished custom, but ii does not pre-
vent the end sought from being reach
ed by other means. Producers who
wish to have no discrimination shown
to favored individuals can insure uni
form prices for their goods by estab-
fishing branch establishments or by
appointing agents This Is the method
followed by manufacturers of automo-
lfIag Dui
within restricted area can also regu-
late their prices by making grocers
their agents and thereby retaining title
to their bread and rolls until they
reach the consumer.
Producers of other articles, goods
sold in small quantities and which
must depend on established merchants
for their distribution, are denied the
right that men in other lines have
The Stephens-Ashurst bill is designed
to restore to these producers a protec-
ton they had before 1t was taken
away from them by the supreme court
Cut rate department stores, so called
"chain" drug and grocery stores I'm the
large cities, and mail order houses use
cut prices on standard well known
articles to draw trade away from
small stores and small towns. The
loss they may suffer on these standard
articles is more than made up by the
high lHofits on anonymous goods or
goods put up under their own brands
In this way the producer is injured
because the reputation Of his product
Is ruined the retail merchant is dam
aged because he cannot afford to ad
vertise widely special bargain bait"
to attract customers to whom other
goods may be sold at profit; the con
sumner is damaged because producers
are not encouraged to maintain quality
and because inferior articles are sub.