Alma record. (Alma, Mich.) 1878-1928, 1916-08-24
The CREED OF
THE CONSUMER
Set Of Principles Worthy Of
Practice.
HOME PATRONS PHILOSOPHY

Founded on Facts and Should Be Lived
Up to BY the American Psopls-Net
NsIipieus crssd-PsopIe Of North
esvth. East end Wsst Can Unite For
Coed.
[Copyrishted. 1914 by Thomas J. sullivsn-l
Every failure is step to success;
every detection OF what is false directs
as TO what is true; every trial ex-
hAusts some tempting form OF error.
Not only 30. but scarcely any attempt
is entirely failure; scarcely any thee
~, the result OF steady thought. Is al
together false. No tempting form OF
error is without some latent charm de
rived from truth. With these thoughts
In mind | have prepared what l call
the consumers creed.
A Gate TO the City.
Ii is not a religious creed. IL II were
i would not be writing II, as l am
afraid ! might get my metaphors
crossed This Is business creed
something like the people of New Eng
land unconsciously adopted when Lord
North undertook TO tax them. Thereto
fore they had always been accustomed
to divide on points. 1t so happened,
fortunately. that their opposition to
Lord North was a point on which they
were all united. 1t was a business
point.
/ have written creed upon which
the people OF the north. south. east
and west can all unite for their owD
good.
good creed is a gate to the city
which has golden foundations; mis-
leading creed may be a road TO de-
struction, or If both misleading and
alluring II may become what Shake
speare calls a primrose path 10 the
eternal bonfire.
Perhaps my creed is nothing more
than a set OF principles which 1t would
be well for every consumer TO practice
Read them and then adopt them as
your very own:
A Business Greed.
order system because it is selfish and
greedy and for the reason that buy
at home. where my interests are.
Second.-If this community is good
enough for my family and / TO live in
IL ought to be good enough for my fam
lily and 1 TO buy our necessaries in.
Third will not take the word OF
the mail order house for its goods as
l want TO see what l am buying and |
want 10 get what pay for.
FOURTH do not patronize the mail
order houses because they demand
cash in advance. and when am
"broke" and sick and need supplies my
home dealer is willing to Garry" me-
Fifth patronize the home dealer
because he stands back OF his goods
and In cnse- OF error is willing to rec
tify
SIXTH patronize the home mer-
chant because ! believe n man ought 10
spend his money In the community In
which he earns it.
Seventh patronize the home mer-
chant because ! believe the man who
sells what he produces and buys what
he needs at home cannot be injured
by deceptive catalogue pictures or al
legged bargains
Eighth do not patronize the mail
order houses because they frequently
sell damaged and inferior goods which
IL avails a man nothing to attempt to
exchange. But the man l patronize-
the home merchant. the man who helps
20 pay the town. county and state tax
will exchange any article buy from
him which is unsatisfactory.
do Unto Others"
Let all citizens follow this creed
and they will be blessed with happy
homes and happy life. They will
prosper financially and M the same
time improve their moral standard Do
for your neighbor what you would like
him to do for you: then you are doing
your full duty TO Yourself and to all
mankind.
Moral. Buy and sell at home