The Birmingham age-herald., 1916-04-28
BasfOrd and Marshall Ex- amples of Keeping Busi-
 ness on High Plane
TRAINING IS ALONG
 SELF-SAME LINES
One Heads the American Locomotive Company, the Other Will Be Interested in New Lima,
 O., Concern
By HOLLAND

New York, April 27.-(special) )-George M. Basford and Waldo H. Marshall are names which in the course of few months, perhaps early in the summer, will typify the modern philosophy of business which Charles M. Schwab de- scribed in his testimony before the mas ter who was appointed to take testimony in the case of the government versus the United States Steel corporation. MT. Schwab in his testimony intimated that it is possible to maintain intense com petition while at the same time remain ing faithful to the principles of business integrity and obedient to high business | standards. Competition of that kind is l illustrated by the banks which are mem- l ters of clearing house associations They act in cooperation and for common in terests as members of these associations, although they may be engaging in in tense competition for business.
 The interesting feature associated with the competition, which the names of ] Waldo H. Marshall and George M. Bas- ford will identify. Is the fact that these two prominent leaders in American in-
 dustries have been for years upon terms of intimate business and personal asso- citation. In some respects, their earlier
 careers were similar, as, for instance,
 both MT. Marshall and MT. Basford were. although at different times. editors of the American Engineer, which is a lead ing trade journal Both, in their early life, were expert draughtsmen and it was from a vocation of that kind that txyarn n.y. fnI tir,,n fr iron
 until at last MT. Marshall was chosen president of the American Locomotive company, while Mr. Basford is not only president of large corporation whose product is sold to railroad companies, but he is also president of a new corporation perfected for unique purpose. It is to be occupied with campaign of publicity, including paid advertisements, which will try, to create and maintain very large
 market for the products of the corpora ton with which Joel s. Coffin is asso- ciated as organizer and manager, includ
 ing the Lima, O., Locomotive company
 MARSHALL'S EARLY TRAINING
 After his school days in Boston were
 ended, Waldo H. Marshall found employ
 m ent in the Rhode Island Locomotive works. That was his kindergarten, so
 to speak. There he served his appren- ticeship. At last, he attracted the atten- tipn of railway managers to his ability as a draughtsman. He was called to inn
 rortant railroad responsibilities, having at last become the general manager of
 the Lake Shore Railroad company. From
 that service, he retired to take the pres
 idency of the American Locomotive com
 pany. This was responsibility, at least at the time when he accepted it, which
 was deemed very great. Some men of
 experience thought it might be too great
 for any one to master. It controlled
 plants at Schenectady, Dunkirk, Pitts
 burg. Richmond, Va, Patterson, N. J.,
 Manchester N. H., and Providence, R. I.
 list of that kind is an unusual one to
 represent subordinate companies over
 which a sponsor company has control
 Now Mr. Marshall is spoken of as hay
 ing been equal to this responsibility.
 Soon after MT. Marshall accepted the presidency of the American Locomotive company he summoned MT. Basford to
 his side, creating the office of assistant
 to the president for him. The early
 training of MT. Basford was in the Mas sachusetts Institute of Technology. He became afterward an expert upon many
 subjects associated with railroad con-
 structive work, and especially locomo- tives. The great house of J. T. Ryerson
 & Son of Chicago, perhaps the greatest
 E it's field of any in the United States,
 called MT. Bashford away from the
 American Locomotive company's em-
 ployment.
 Now there is promise of strenuous com
 petition between the locomotive company
 whose plant is at Lima. O., which has recently been reorganized by Joel s. Cof-
 fin, and the American Locomotive com
 pany. It will, however, be competition in which the leaders are friends. Neither will permit conUetition of the cut-throat
 kind. The conviction is strong that there is to be not only in the United States,
 but in other parts of the world, large
 demand for American locouaQtiYeS eSne-