The Canon City record with which is consolidated the Canon City cannon., 1916-03-09

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] do not mind telling you frankly
that when was appointed to my pres
l ent position ! thought | would be ex-
pected to act as a sort of press agent
for the College. | thought they would
i expect me to work along much the
same lines as the publicity agent for
a commercial organization = that II
would be expected to draw space ir
the newspapers whether by legitimate
means or not-just so got the space.
was to find, and / am happy in
telling you, that my work is of a very
different nature. They do not expect
me to pull big stories. They are not
looking to me for spectacular publicity
for the purpose of boosting the insti-
tuition. They are not trying to capi-
taliZe their activities with view to
securing bigger appropriations. They
prefer rather to go ahead with their
work. aided by such influences as are
willing to lend their support, leaving
It to the people of the state to decide,
through their legislators, whether or
not the usefulness of the institution
shall be broadenel and extended or
restricted and contracted The Col
Iege is in reality a gigantic service
bureau for the agricultural and indus
trial interests of the state, as well
as an educational institution for the
education OF the youth of the COM
monwealth. and every man connected
with the College is striving to the
very best OF nis ability TO make this
service real and efficient 1t is part
of my work to extend the lines of this
service through the newspapers.
1t may appear to some of you. at
frst. that the Agricu.tral College has
no relation 10 your body as indicated
II IN my -rth ~ rfr sar4NN
tional Institution. maintained solely
for the purpose of instructing the
young. it would have no relation TO
you. aside from the interest you would
take In as means Of maintaining the
education, culture and refinement of
~our state But the Agricultural Col
lege has another field of activity fully
as great as its educational branch.
Only a few short years ago the ex
tensive agricultural possibilities Of
Colorado were practically unknown in
the east Today there are approxi-
mately 100000 acres OF land under
cultivation in Colorado.
What part did the Agricultural Col
lege play in bringing about this eondi-
;ion?
Did you know that the College gave
the sugar beet 10 Colorado?
IL did The millions OF dollars
which are annually produced in this
state each year in the beet fields are
the result of the work Of the expert
ment station at the College in demon
lstratlng TO the farmers of the state
that Colorado soil and climatic condi
tions were right for the cultivation o.
the sugar beet
l. You all know the value OF alfalfa
Did you l.now that the Agricultural
Colleee was directly responsible for
the Introduction Of alfGlfA into Colo
rado?
IL was. The farmers OF the state
were at FIRST skeptical about the crop.
, They looked upon it with doubt. and
not until the College had demonstrated
with experiments on its farm that the
crop could be raised with profit would
they undertake its cultivation
Besides the revenue in the direct
, market from these crops. we have our
extensive stock feeding and lamb feed
ing Industries which resulted from
! demonstrations made by the College.
which showed that beet pulp and al
falfa are excellent stock feeds
Did you know that the Agricultural
College. through its experiment sta
ltion, was responsible for the develop
ment of Defiance wheat, a strain pecu-
lliarIy adapted TO Colorado conditions!
. IL was, and the increase in the agri-
; cultural output of the state as the
result of this one thing alone has been
sufficient to pay many times over for
! the maintenance of the experiment sta
tion during all its years of service.
During the years OF 1911 and 1912
! hog cholera struck the San Luis val
ley. Fortunes were lost. The farmers
faced ruin. II was a man from the
| hn ell hpr
way out of their predicament and
= into the present happy state of pros
perity which exists in the valley hog
cholera practically wiped out. a people
more unified as a result of their joint
. troubles. farmers making money.
These are only & few things accom-
plished by the College. and tell them
to you merely to illustrate the real
% value OF the institution to the state.
, The relation OF the College to the
newspapers rests in this:
Most OF you are located in agricul-
| tural districts and the College IeeIs
that you will be potent factors in the
future agricultural development of the
: state. You talk ito more farmers,
more frequently. and are heard more
carefully. than any other medium.
( Every farmer takes agricultural pa
pers. stock papers. horticultural pa
pers-but he reads his local paper
= irst. reads II more faithfully and often
+, reads it to the exclusion of his maga-
zines. With such an audience YOU are
4 a power. and cooperating with the Col
lege. you can perform wonderful
service In your local communities
First, you can aid us by printing the
material In News Notes and in spe
cial articles which will be sent you
from time to time.