Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-02-19
.SCRIPPS-BOOTH
MEETS SUCCESS
Company Only One Year Old,
but Has Won Recognition
With Distinctive Models

A car that has had remarkable sue
| cess for a newcomer is the Scripps-
| Booth, represented in this territory by
the Universal Motor Car Company, OF
which Charles IL. AIauk is president
No automobile concern in the past
ten years has made so immediate and
certain a success, and obtained SO eX-
elusive a class of sales as has the new
ScrippS-Booth which made its appear
ance on the market for the first time
at last years automobile shows.
Starting from small beginning, this
| firm this year, has taken a front rank
position in the automobile industry in
but twelve months production period.
The first five months, over a million
dollars worth of business was trans
acted by this firm, and in the first
year, over n million dollars worth of
cars have been shipped abroad. for
pleasure purposes in spite of war con-
ditions.
Reasons For Success
There are number of reasons for
this success. In the first place, the
company had exceptional financial
backing, so that it was free from the
troubles which usually beset a COM
pany during its first year. In the sec
ond place, the design of car which
was produced by it's engineers was so
happy combination of clever design
ing and distinctive art work that an
appeal was at once created for the
product which has made sales very
easy. Road performances during the
years production has entirely proved
out the theories of the designers of
the car regarding comfort in light
weight. and have made the Scripps-
Booth proposition practical, stable and
attractive.
The new car was designed by Will
liam B. Stout and six months were
spent in the study OF development of
art lines and luxury in the body itself
OUTSIDE OF the long period spent on
the design development. Following the
designing period, an advertising cam
palgn was undertaken, based on the
luxury of the car and aiming to reach
the big car owners us the most logical
prospects for the light car which had
been built with the same class of
mechanism, finish and equipment that
they were used to in their limousines
and high-class foreign touring cars.
Is Roadster Type
The firm has been conducted under
the general manaSerShip of r. IT.
Spear who has brought the company
up from very minor position in the
automobile industry to its. present po-
sition.
The Scripps-Booth car is so we'll
known that a description is hardly
necessary. Tt is a roadster type with
the seats stepped-driver's seat being
a number of inches in front of the
passengers so that each is individu-
ally seated and either can get in or
out without disturbing the other The
car is equipped with cantileVer springs
and is luNuriously upholstered in real
buffed leather of the best quality. The
equipment is complete from five Houk
wire wheels and five tires to Blur
starting and lighting outfit and all
dash and control instruments.
A new model has been added to the
Scripps- Booth line for 1916, this be-
ing the identical type of body and pas
senger accommodation, but fitted with
an eight-cylinder high-speed motor Of
the overhead valve type, which in a
car weight of under 1000 pounds,
gives a road performance in accelera-
tion and quick attainment of speed up
to siXty-fve miles an hou- which it is
claimed is equaled by no other stock
car in America.
The new model Eight is being ex-
hibited at the show and one of the
four-cylinder models.