The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1916-01-13
MERCHAy%AAvE
FULL PROGRAM
SIOUX FALLS TO BE HOSTESS AT
TRLSTATE MERCHANTS SHORT
COURSE NEXT WEEK
BROOMNGS BUSINESS MEN SHOULD CO
Many Retailers Problems Will Be
Taken Up by Successful Dealers
That Should be Instructive

N'y W tNN ~
tailers' problems are outlined III the
program which has just been issued by
the committee of wholesalers and Nah
ufacturers who will give the three
days merchants short course at Sioux
Falls January IS, 10 and 20. Thousands
of invitations and programs are being
sem out to merchants of the state and
of portions of Minnesota and Iowa,
this week, together with return cards
so that the committee may be able to
make an estimate of the probable at
tendance.
Brookings business men are receiv-
ing these invitations and the majority
are urged to attend. The Register be-
lieves that no three days could be
spent to better advantage. Many of
the retailers problems will be taken
up by successful dealers and the dis
cussions should be most instructive.
e. st. Elmo Lewis to Speak
E. st. Elmo Lewis of Detroit, one of
the best known and most successful
advertising and sales executives in the
country, will be one of the principal
speakers before the tri-state mer-
chants short course. The Register
believes that the Brookings CONNER
cial Club would do well to bring Mr..
Lewis to this city in the near future
for the purpose of delivering one of
his great lectures, to broaden the COM
mercial work in Brookings as he has in
various cities where he has addressed
business men. A glimpse at his career
will convince one that he is an idealist
and dreamer only in so far as it is
practical. Mr.. Lewis now is associated
with the Campbell-Ewald Co., one of
the largest advertising agencies in the
United States, as advertising and sales
counsel. He has been connected with
the sales development of some of
Americas largest corporations. He
helped market the Everstick overshoe
and a diptheria anti-toxin; played a
large part in the reinforced concrete
propaganda; directed one of the most
successful advertising campaigns for
teas and coffees ever i%naugurated m
the east; developed the metal single
market; introduced a line of machine
tools; organized and for nine years
conducted the advertising campaign
for the Burroughs Adding Machine
company; was with the National Cash
Register, under Hugh Chalmers, now
of Detroit, as advertising manager;
and served as advertising and sales
executive with other companies. Mr..
Lewis is the author of Getting the
Most Out of Business" published this
year, and already one of the most sue
also is the author of Cost Keeping
Efficiency" the Credit Man and His
Work" and Financial Advertising"
which is considered standard authority
on bank and trust company, and stock
and bond advertising.
The headquarters will be at the COM
mercial club where visitors will regis
ter and get their badges. All sessions
will be held in the Colonial theatre to
facilitate the handling of the motion
picture manufacture Of cotton textiles.
The program is as follows:
Tuesday, January 18
500 a. m.-Registration at CONNER
cial club. (In city ~auditorium.)
1000 a.. m.-New Problems in Mer-
%chandising, ACHE NJ. Peisch, Univer-
sity of South Dakota.
11:00 a. m.-Credits and Collections,
H. X. Zuppinger, secretary Minneap-
oils Advertising Forum.
1870 p. m~.-Freight Claims and AL
lowances, Richard D. Springer, traffic
manager, Sioux Falls traffic bureau.
2:3O p. m.-Store Lighting, James r.
Cravath, Illuminating engineer, Chi
cago.
400 p. m.-Window Trimming, E. j..
Berg, window display manager, Bur
gess-Nash company, Omaha.
500 p. m.-How to handle Produce
Received in Trade, Harold G.. Ingham,
university xetension division, Univer-
sity of Kansas.
$40 p. m.-Salesmanship. A. c. Mac
Mahon, special sales expert, National
Cash Register company.
Wednesday, January -
Tin City Auditorium)
800 a. Meeting Interested in
Your Own Business. Horace G. Lari-