davidaulloa/AmericanStories huggingface dataset:
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15
ALL CANDIDATES
NOW CERTIFIED

CHARLESTON. W. Va. MAY IA
The cortifcafion OF candidacy OF all
persons films certificates with the
secretary ot STATE, has been made To
'hc various circuit clerks who are noW
IN position % comply with the primary
election Jaw In connection with the
preparation o. ballots which will De
used 900 th" general primary June =
10 viii be required mat the ballots
OF both parties be- placed in the same
ballot % and the count will be- mad
Jointly by the election officers OF botl.
parties The separation uf The part,
ballots VIII Do, made as The count d.
mad" % each party VIII be- allowed
representatives 90 keep = check on the
other
Each county must pay ff. ,ypaus-
of printing .As ballots ia, expense
~ holding fh' primary viii be- euoIm-
ou- NauaVla county viii lay more
than $4,000. and fhe other counties
VIII pay less sums. some off them .,..
Ting of With g. 300
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15
EASEMENT WILL Be
TRIED IN SECRET

LONDON. May 1f-Accordirr 10
reynolds Weekly. Sir Roger Case
mrnt. received three friends in M
London Tower Yesterday and discu-s-
"a his case with them for nearly an
hour. Sir Roger is IN much better
health b 81 fortnight ago H, mas
b''n permitted 10 read and has taken
Tc-ular exercise.
II Is understood that the case OF
me prosecution against Sir ROGER
VIII lasi -FOUR or five DAYS The
prisoner will be convened -arrofrv IN
the police court and there Viii b, mo-
opportunity of seeing him unless adj
mission TO The cou is gained. WhIpu
Viii De- Jos difficult as there are
accommodations for only sINty
-ptCtafOIs.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15
LOOM. MEMORIAL
AT MARTINS FERRY
FIRST ANNUAL SERVICE HELD YES
rERDAX IN THEATRE IN
OHIO TOWN.
Moose club is Raided Following CON-
plants of wives Of Men who
Loafed rhere-Martins
Ferry News.

The first annual memorial service Of
inc Martins Ferry ludgc Loyal order Of
Moose Ma hold yesterday afternoon IN
tine Rex Theatre. on south Fourth street.
ana the services were very Impressive.
The members OF the lodge headed by IN,
Moose band. met az their hall az !
o'clock and after "A parade over ths prin-
clral streets ot the city. went Co. the
theatre. where the program as arranged
was carried out.
tn" memorial address was delivered
by Hon. Walter a.. Hilton. Of Wheeling,
ana tho talk was one OF IA, best ever
heard IN pa, city uu "a similar OCCASION,
az tho speaker spoke A. some l,ngth on
Ga, good that can be accomplished b.
~hci"nsiuE tu secret orders. \ m~.a
quartet furnished music during the -.
'rciSes and rendered several selections.
After the services were over th. mem.
bars again formed ia line and marched
back to th'ir hall. Whcr, they dishand
cd. The Lodge has ouly been IN existence
t.r tw" years and a. the present tim
have only three deceased members.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15
CertQin-teed
Roofing

The guarantee is for s, 10 or IS years, accord
ing to ply O., 2 or y. There is no evasion
about it-no attempt to substitute a high
sounding something "just as good" There
is no substitute for a real guarantee. You
get an absolute guarantee on CERTAIN
TEED because the General knows that no
better roofing can be made. Its raw materials
and method of manufacture are both certi-
fed by the General board of graduate chem
lists, and he knows he's taking no chance in
guaranteeing them TO you. That's what
"CERTAIN-TEED" means-eynfsd and
guaranteed. Experience has proven that the
guarantee is conservative, and that GER
TAINTED will outlast the period of guar
antee.
The roofing felt, as it comes bone dry from
the rollers, is given a thorough saturation of
a special blend of soft asphalts, the formula
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15

Of the Generals board of expert chemists.
1t is then given a harder coating of another
blend of asphalts. This keeps the inner sat-
uration soft, and prevents the drying-out
process so destructive to ordinary roofing.
Roofing is impervious to the elements only
so long as the asphalt saturation lasts. GER
TAINTED retains its soft saturation, and
IS in good condition for years after the harder,
drier kinds have become useless.
CERTAIN-TEED is made in rolls; also in
slate-covered shingles. There is a type of
CERTAlN-TEED for every kind of build
ing, with fiat or pitched roofs, from the largest
sky-scraper to the smallest residence or out
building.
CERTAlN-TEED is sold by responsible
dealers all over the world, at reasonable pricesyl
Investigate it before you decide on any type
of roof.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15
Tag Day

Tag dav tor the play round in this
city saturday. WAS a success. as when
the receipts had been counted saturday
evening D. was tuuna mar "A total Of
saN".3l had been collected duriuE the
dag! The largest amount was turned in
p! Mrs. e. :. Eaton and Mr.. Albert
Iium'nbtrE. who were stationed al tho
drug store on Center street.
Their receipts Tor tho day totalcd SIt35.
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15
Meeting This Eveninr.

VIII meet al the city clerks ufic, this
evening 90 decide ON Il very Important
mattcf.I At "a meeting this evening the
question of whether tho bricks Will bc
r,-laid with "a concrete base will b, set
Tied and from the expressions heard dur
iuE the last Few days that concrete base
VII l- -LLl l---L-n lL- LaA-uA-
The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1916-05-15

To be more than a mere scrap of paper" a guarantee us be absolute
and backed by a ConCern able and willing to make it good.
The Generals guarantee is 40 only absolute; it is backed by a business operaino
TIT worlds largest roofing, Mills and making onethird of all the roll roofing
made in America. That's the guarantee behind
The Birmingham age-herald., 1916-05-28
L|NCOLN'S NAME IS CHEERED BY BR|TONS
Extraordinary Scene When LlOyd-George Mentions
 Name of American
By HAYDEN CHURCH

London, May 20-(Special)-I saw the British House of Commons thrill at the mention of Abraham Lincoln's name thrill and burst into cheers-or rather into salvoes of Hear, Hear" which is the equivalent of cheers In Parliament with an enthusiasm and fervor which one would have expected the great emanci- pators name to have evoked in none but an American assembly.
 It was David Loyd-George the minis- ter of munitions, who uttered Linco,n's s name in the course of a fervid speech in the fiery Welsh orators pest vein, in supporting the general compulsion bill which afterward passed it's second read ing with only 36 dissentients
 In defending conscription, Lloyd-George denied that it was incompatib tible with democratic principles:
 Every great democracy which has been challenged he said which has had it's liberties menaced, has defended itself by resort to compulsion from Greece oownwards. Washington won independ- ence for America by compulsory meas ures; they defended it in 1872 by com pulsory measures. Lincoln was not mere
The Birmingham age-herald., 1916-05-28
Healing Magic of Electric Arc
From the Popular Science Monthly.

From the Popular Science Monthly.
 The most intense heat produced by man is that of the electric arc, and the possibilities of it's application in vari- ous branches of American industry have only begun to be realized. Like many other useful scientific agents, the electric arc has been adopted by the will not yield to the electric carbon applied by the skilled "safe cracker"
 Aside from lightning, the most use- full purpose to which the electric arc has been put is in the mending of broken or cracked castings and metal parts of all kinds. broken shaft, for instance, can be resurrected from the junk heap if skilled workman, with adequate arc apparatus, is given a chance at it. Moreover, broken metal piece repaired by the electric arc Is as serviceable as when new In fact strain tests made upon repaired cast inos often result in breakage at a different point than where the repair was made.
 The operators are well protected against danger. Due to the intense heat at the point at which the carbon pours its electrical fire upon the metal, the operators usually wear helmets, not unlike the gas helmets of the pres ent war They at least hold between their eyes and the arc thick plate of cobalt glass. The amount of protec- ton required depends upon the strength of the current fed to the arc.
The Birmingham age-herald., 1916-05-28

ly a great democrat but his career was in itself the greatest triumph that democ- racy has ever achieved in the sphere of government. He proclaimed the princi- pie of government of the people, by the people, for the people, and he kept it alive by conscription. In the French revolution the French people defended their newly obtained liberties against every effort of the monarchists by com pulsion and by conscrptionary levies. France is defending her country today by conscription. In Italy the Italian democ- racy are seeking to redeem enthralrsd brethren by compulsion. In Servia the
 Servian peasants defended their noun tains by compulsory measures, and they are going to win them back by the sam. means.'
 There were faint but unmistakabls Hear hears" when George Washing tons name was mentioned by the speak CT, but Lincoln's elicited a kind of deep throated roar, gradually swelling until it drowned every other sound and com pelled Lloyd-George to pause until the magic effect of the great emaAcipator's name on his hearers had It's vent in plaudts. The effect was the more pro- nounced owing to the fact that notable percentage of the big muster of legisla- tors present were in khaki. It was diff ficult to believe that 1t was the austere mother of parliaments that was thus moved by the mere mention of Abraham Lincoln.
The Birmingham age-herald., 1916-05-28
Massengale Celebrates His 10th Year of Advertising
 Success I'm Atlanta
By DUDLEY GLASS

Twenty years ago this May a young man who had worked a few years for a newspaper and a few more for the old Wesleyan Christian Advocate con ceved a new idea He carried it out by renting a little office in the Gould building, which was quite a modern structure in those days, and announcing himself as an advertising =- agent. His name was St. Elmo Massengale, and it is a name rather well known in the ad- vertising field today. s.s.
 The hardest part of his work lay in explaining what an advertising agent was and what he could do. The ad- vertiser of the period devoted Il hours a day to running his business and half an hour to scribbling big words. marked for bigger type, on sheet of wrapping paper. Frequently he waited until the advertising solicitor was at his elbow to say the paper would be going to press pretty soon.
 It was up to young Massengale to ex- plain that advertising was his particular professionalism so long as a merchant or manufacturer was paying a good price for newspaper or magazine space he might as well devote some slight atten- tion to what he put into that space Bet ter still, why not let Massengale. the specialist, handle the proposition? He could do it better, the man who had something to sell could devote his time to other details, and-strange to say Massengale's services wouldn't cost the manufacturer a cent!
 The Great PitfalI
 This was the first advertising agency south of Philadelphia, and the system
The Birmingham age-herald., 1916-05-28

advertising. Some years ago they added outdoor advertising to their work the Massengale Bulletin System and the Mas sengale electric signs
 A business like that of the Massengale Advertising Agency does not prosper alone. It's home city necessarily shares in it's progress. It developed many big business firms from small beginnings, brought many others to Atlanta and helped them grow. It would he hard to say just how many Georgia fortunes owe large share to their being to the ex- pert aid of St. Elmo Massengale. And Massengales isn't merely an Atlanta agency or a Georgia or a southern agen- cy It has it's big clients in the east and to California. St. Elmo Massengale is as the east as the experts whose offices are there. He has been invited to speak on advertising before all the great organiza- tions of advertising men; he is a proni- nent figure at the national conventions of the advertising profession He is Homegrown product" but he has far more than a purely nome circulation"
 The automobile manufacturers of Amer lea, in the last few years. learning that the motorist was interested in something beyond polished bodies and new-type en- zines. began to give a new meaning to very old-fashoned word. one of the greatest words in the language-Servi
 I do not think any other word or a dozen could so well sum up the work St. Elmo Massengale has done and is doing for his friend, the advertiser
The Birmingham age-herald., 1916-05-28

was something new to southern adver- tisers. Most men cherish the secret con- viction that they. conduct a news paper, operate a farm or write advertis- ing just little bit better than others who have spent half their lives at it. This widespread opinion has cost more for tunes than all the fake mines that ever were promoted. And the falacy about advertising was worst of all because the man who had spent a thousand dollars on poor copy and unstable mediums and had seen no returns did not blame it on his own mistake. He said advertising was all bunk and he knew it, because he had been stung. There are some of this type still doing business-a small business
 But St. Elmo Massengale kept plugging away. He picked up a client here and there who let him conduct a small cam paign. Their returns began to increase, and, with their new realization of what good advertising could do, they increa ased their appropriations
 Coca-Cola was beginning to be pop ular soda fountain drink in Atlanta, where it was manufactured. The com pany was doing a little advertising with placards and signs.
 If it's good in Atlanta why wouldn't it be good in Boston or Chicago, or Yuma, Arizona?" inquired young Massengale. sWhy not let these places in on a good thing? Let's advertise it.'
 You all know the answer there. We'll Massengale has handled part of the Coca Cola advertising ever since then, with out Interruption. I'd hate to try to think how many thousands of dollars they have invested for the Coca-Cola company. The
The Birmingham age-herald., 1916-05-28
Birmingham, Ala. Jacksonville, Fla.

One way to keep cool is to sit under fan top of a cake of ice The most practical way, though is to come to Porters cool store and slip into cool hot weather suit
 You can have Palm Beach, cool cloth, mohair crash homespun-inen or silk-beautifully tailored into
 pnch back regular models whose style lines are permanent Prices range from
The Birmingham age-herald., 1916-05-28

point is. the advertising agent brought results. If he hadn't, certainly that busi- ness wouldn't have stuck 20 years, grow ing so rapidly it was hard to keep up with if
The Birmingham age-herald., 1916-05-28
ANOTHER SOLUTION

Of course this method of special re- mainders would only be required to pre- serve the title in case d peer died leav- ing daughters for after the first genera tion brothers and cousins may inherit. All that is required is that they should be of direct descent from the first holder of the peerage, the theory being that he became noble in blood and transmitted that nobility to all his descendants.
 Whatever happens, the British peerage has proved the falsty of the popular islander, both in this country and abroad, that it was decadent Its young men, and
 it's old men. too, have thrown themselves into the struggle for their country and have spent themselves without stint in it's
 service In proportion to their numbers
 the peers have given as many lives and suffered as much in wounds and hard ships as the working class, and peer and workman know each other better and respect each other more than they did at the beginning of the war. Both classes,
 however, are rather disposed to belittle the sacrifices of the middle class, which has not done nearly as well in propor-
 tion to it's numbers, as the top and the bottom There is reason for this, how ever, and while there is no doubt that there are large number of middle class
 'slackers,'' it must be borne in mind that
 both workman and peer are freer of foot than the man in between. The peer, as rule, is rich enough to be free from economic anxieties and the work man is just as well off in the army as out of 1t. The middle class man in ad- dition to rislxing his life, runs the risk of reducing his family to beggary and that makes him hestitate. That is why, to large extent, the peer and the peas ant of England have done so much bet ter than the trading class.
The Birmingham age-herald., 1916-05-28

point is, the advertising agent brought results. If he hadn't, certainly that busi- ness wouldn't have stuck 20 years, grow ing so rapidly it was hard to keep up with it.
 Agent Is Specialist
 You see, it's like this,' said St. Elmo Massengale chatting in one of his offices in the Candler building-its quite big suite now, with dozen or so men hard at work An advertising agent, real one, is an expert, a specialist. If you're sick, you go to g. doctor If you have toothache you go to dentist If you need legal advice, you go to the best lawyer you can find. It is our business to know advertising in all its angles. We learned 1t by experience. We have had the time to acquire familiarity with
 it far greater than the manufacturer, the merchant the man who has other ends of his business on his mind.
 And we have grown beyond just ad- vertising. We have necessarily become merchandising counsellors. Suppose the man with something to sell were willing to invest $5000 in advertising, but had not developed plan for answering inquiries promptly, for delivering the goods, for taking full advantage of our advertis- ing. His money would be wasted, of course. We, therefore have found our selves becoming business developers-mer- chandSing advertisers. We lay out a complete merchandising system for a client, following up every detail that will make his advertising effective. We have built tiny business enterprises into enor- nously successful ones. And our profess sion differs from any other in that there is no charge for our services. You sec the advertiser pays the same price for his advertising space as though he pur- chased it direct from the publication. and our commissions are paid by the publica- tion, not by the client For the advice. for the follow-up system, for the work we do in assisting the campaign we get nothing. But if a small campaign brings results it means bigger campaign next year, a larger investment and larger vol ume of commissions. That's the whole idea-to make big advertisers of little ones by developing their business
 Clients Success Made Massengale
 With the success of his first clients came success for Massengale. Other men. with something to sell sought his advice. M ny of them had been wasting their d srtsng fund by bad judgment He ti ,ght them to make every dollar count. n e longer he worked the more he ldtrned. Expert knowledge gained in one year aided the business of all his clients next year. Advertising, once haphazard, freakish, looked upon as a gamble, be- came pure business investment Given an article of merit, the right copy. the right publications, sufficient invest ment and the result was certain It was no longer a speculation.
 As the business grew Massengale's spread out MT. Massengale trained a number of young men, some of them to- day among the leading advertising ex- perts in the country. One by one his three brothers-Gordon, Roscoe and Raw n,ond-joined the business. Today they have as completely equipped ''plant"- territory considered-as any in the coun- try. with copy writers. artists, private printing plant. experts in all branches of
The Birmingham age-herald., 1916-05-28
The Superman
From Nietzsche.

I teach you the superman. Man is something that is to be surpassed. What have ye done to surpass man? All be- ings hitherto have created something beyond themselves, and ye want to be the ebb of the great tide, and would rather go back to the beast than surpasa man? The superman is the meaning of the earth. Let your will say. "the super man shall be the meaning of the earth!' I conjure you, my brethren, remain true to the earth. Let it not be your honor henceforth whence we come but whither ye go.
The Birmingham age-herald., 1916-05-28

heir, Capt l.. C. H. L. Playfair, was killed on April 20, last
 Ribblesdae: A marony created in 1I9I. The present holder is the fourth Lord Ribblesdale. His son, Lieut.. C.. A. K. M. Lister, was killed on May IS, last
 Rosmead: A barony created in 1Sl6. Present holder the second baron. The heir, Second Lieut.. H. E. J. Robinson, was killed on September z6, last.
 Stamfordham: The present Lord Starn- fordham was formerly King Edward s private secretary and was created a baron in 1911. His only son, Capt. J. N. Bigge, was killed on May IS, last
 A numb CT of other peerages now de- pend on only one or two lives and in some cases on those of infants. Lord Desborough, for instance, has lost his two elder sons in the war and the heir to his title now is his third and only remaining son, the Hon. Two George Grenfell. who was born in 1928. Lady Amherst of Hanckney, one of the few peeresses in her own right, has lost her son. Capt. w. A. Cecil, and her heir is her baby grandson, who was born in 1912. The heir to the earldom of Aylesford is the pres ent earls grandson, who is eight years old, and whose father, Lord Guernsey, fell in the first month of the war.
 One of the most romantic titles which is imperilled by the war is that of the Earl of Seafield. The late earl who was killed in the war, was born in poverty in New Zealand and worked in his time as day laborer. He belonged to distant branch of the family and had no thought that he would ever inherit, but series of deaths in the direct line made him the heir. His title, which is a Scottish one and carries with it the chieftainship of the Clan Grant, has now devolved on his daughter, Lady Nina Caroline Grant, who becomes Countess of Seafield in her own right.
 Among other child heirs are John Ham, ilton, born in 1911. grandson of Lord Hamilton of Dalzell whose father was killed, the Hon. Caryl Hardinge, second son of Lord Hardinge of Penshurst whose elder brother has fallen, and Lord Henry Frederick Thyme, second son oi the Marquis of Bath, whose elder brother also gave his life for his country.
The Birmingham age-herald., 1916-05-28
SIX IN JEOPARDY

So far, however, dozen peers and AS heirs to peerages have been killed, and six peerages have been left without heirs, so that in default of the birth of further sons to the existing holder, the peerage will be totally extinguished on their death. The peerages which are thus in jeopardy are as follows:
 Knaresb orough: This is new peerage created in 1905, and the present baron is the first holder. His son, Capt. c. H.. Meysey- Thompson, was killed at the front
 Lincolnshire: A new marquisate created in 1912. but an old barony dating from 1796. Lord Lincolnshres son, Viscount Wendover was killed on May 19, last.
 Playfair: A barony created in 1892. The present holder is the second baron. The