El Paso herald. (El Paso, Tex.) 1901-1931, 1916-10-26

not make the news. but only records
it. Matters of court record Invariably
go into The Herald. often in spite Of d
personal desire to omit or qualify.
cannot make or keep friendships or
cultivate business patronage on the
basis OF sacrificing independence in the
news or editorial room.
1.-THE subscriber buys the paper be-
cause he trusts il TO play fair with him
The advertiser when he buys space i'm
the paper really buys service-the dis
tributiou Of his announcement to a
known number of regular readers who
already have confidence in the paper
and hence are more likely to have con-
fidence in the advertisements. We
must assume that the advertiser is sat
isfied with his bargain or he would not
continue And whether his account be
SO year or $50. 600 "a year with US.
he must not think that he buys the
editorial or news control Of the paper
even by so much as one mite. Ii is
useless to ask it, We hate TO be- the
innocent cause or even one moments III
feeling among our friends be they
readers or advertisers but il is useless
10 ask us To consider business or per-
SOnal relations in ma tiers affecting
the news and editorial columns, for
that IS impossible II has never been
done in the 10 years 7 have been coll
nccted with the paper. and 10 never
viii be- done while the paper remains
in present hands. Even Stockholders
on the same footing IN this matter with
all others The Herald has even been
accused Of being SO straight i'm this
regard that IL leans backward II has
been reported 10 me that q certain man.
disappointed in obtaining special
favor declared that an enemy received
more consideration than a friend in
our office That is not true but we
do try TO treat all alike with the maxi
mum degree Of impartiality which fraiI
human nature will allow
The Herald Never BetrayS.
The Herald in its daily conduct
its representative in every department
are constantly taught 20 treat every
body alike with perfect impartiality,
without the least streak Of prejudice.
and. so far as is humanity possible. TO
crush any bias for or against any per
son or group OF persons
We try to give credit where credit
is due. and to reserve adverse criticism
for those who deserve il. having re-
gard for acts and effects Of acts and
policies. not for personalities or group
affiliations
FRIENDSHIPS that depend ON special
favors and on breaking necessary rules
are weak at best. and hardly worth
preserving al the cost Of violating the
elemental rule of public trusteeship
We value friends. but Not at the cost
of what an honest and sincere news
paper man considers his honor
is IL not right that you and all in
tel1geut and honest men in this COM {
munity and throughout the southwest /
should appreciate this attitude2 You !
have an asset Of tremendous value in I
The Herald Its habits. such as they
are. cannot well he changed The paper
is what il is But whether you always
approve of IL OF whether YOU don't. :
you may at least be absolutely sure !
that the paper is not betrayinS you /
Il may often be I'm error. but IL is never (
false 10 its public trust.
Fair Play With Advertisers.
AS subscribers may feel assured =
that they are receiving honest service, /
earnest effort TO deal fairly and COM
pletely with the news DEVELOPMENTS Of !
the day 50 advertisers in The Herald
may feel assured THAT they are receiv-
'nE- one and all. absolutely equitable /
service our dealings are. and always
have been. frank There Is no adver-
Using contract on our books that all {
other advertisers are not privileged
10 see We would not cut our estab-
.lShed published rates one cent an inch
to land "A slo.o0n contract We would
rot give prefermeut in position or ]
rr.a tment that was not plainly stated