El Paso herald. (El Paso, Tex.) 1901-1931, 1916-11-04
Woman In the Motor Mart
BY IDYL JET HARDEMAN.

Automobile dealers declare that two
thirds OF the cars sold are selected by
women. Evidently. then. she must be
some consideration in the industry
Whether the entrance Of women into
the automobile equation resulted in
the modern car, or whether the car
was so wonderfully builded that no
luxury loving wOman-and they are
all that, from Eve to Theda Bara-
could possibly stay out of one, is still
a debatable question II makes small
difference. however whether she came
as in the garden Of Eden, the game
wasn't really called until her entrance.
A cha ssis with pedals. a neck rest and
a steering wheel TO hang under would
probably have been the summit OF
mans desire and achievement. It took
compilations 10 bring about wind
shields. petticOats TO institute doors.
millinery TO demand enclosed cars and
best girls 10 inspire roadsters Woman
in the game also necessitated klaxons.
traffic squads and Insurance II il
we're not for woman in the car We
would not even have that unnatural
selection Of safety first"
Woman is also to blame for the
thousand package compartments and
pockets that make a secret stOrehouse
OF the modern automobile Many a
car has been sold because OF Its closet
room.
, To the long and the short Of the wo-
man question has been traced the re-
cent Improvements OF adjustable driv-
er's seat and pedals; and the round
aboutness OF skirts is why the steer
ing rod CALAMITY side steps IN several
1917 models
4 Place for Women
Whether a woman is classified as
he ~
sure TO be comfortably at home in the
1917 automobile show II she be OF
the ultra modern persuasion. breathing
vitality and yearning lsudably 10 do
things she will be interested in the
mechanical devices on the new cars
that enable her to do those things with
the maximum OF ease, comfort and
sightliness- An unfailing starter that
answers 10 her finger tip, gears that
require small shifting. accomplishing
from two 70 IS miles on high. and
clutch and brake that readily acknowI-
edge the mastery of a Il A A are
among her demands that have Heen
triuH phanty met By the new models.
An electric brake on her steering
column requires little exertion 10 ep-
crate and Is instantly responsive A
slantins windshield relieves the eyes
Of sun reflection. A snow and rain
protection shield leaves the windshield
clear in times OF weather emergency.
These are some OF the points on the
new models that appeal TO the woman
who drives her own car.
II good old time housewifery Is the
prevailing trait OF the woman passing
on the 1917 cars. she will Instantly
approve Of the foot mats and scrapers
on the running boards and the small
leather protectors on the doors that
save the enamel from moist finger
prints Umbrella racks with dripping
cones to carry off the wetness. are
irresistible Door pockets and com
partments that close with springs and
stay closed, crafty her sense Of order
liness and storm curtain thar mack
flat instead OF round and so save the
wreckage Of isingless windows appeaI
% her sense OF economies For this
woman there are especially desiqned
ana unobstrusive travelling bags thar
nang Hat from the robe rail. and there
are wardrobe suit cases TO be carried
Upright on the running board II the
p oman has domestic inclination and
she can't get away from it." she
may hitch on TO the back OF her car a