French Broad hustler and Western Carolina Democrat. [volume] (Hendersonville, N.C.) 1915-1916, 1916-03-30
GOOD AIDS IN COOPERATION
STRONG Capable Management and SUP
pert OF All Its Members Essential
to Any Market Association.

Aue growing feeling that there is too
Mucn difference between the price
PAID TO the producer of food and the
price paid by the has turned
the attention of American farmers
more and more to cooperative market
ing associations as a promising rem
Guy. PRODUCERS of %perishable products
nave advanced the furthest in this di-
rectlon, and the best organized coon
eFaClve marketing associations are
now to be found among the California
Gurus fruit growers and among the
fruit growers of the Pacific
In general it may be said
mat the most promising field for such
associations is in the marketing of
nlgnly specialized and localized crops.
me work of the marketing associa-
lions includes the establishing of
grades and standards; the adoption
OF brands and trade marks; the Sc
curing of capital and credit; proper
advertising to encourage consumption
OF a m~eritorious but little known prod
uct; discovery Of new and extension
OF old markets; securing information
as to crop and market conditions; the
equitable division of profits; adapting
production to meet market require
ments; the use of by-products; secur-
Ing cold and common storage facili-
ties; the cooperative buying and man.
ufacturing of supplies; cooperative
use OF expensive farm machinery; Sc
curing of lower freight rates. more
equitable refrigeration charges, and
more efficient transportation service;
the securing of more and better Ia
Dor; and the general cultivation of a
spirit Of cooperation in all community
affairs.
These objects can not be achieved
without strong, capable management.
II a farmer has not sufficient faith in
the cooperative idea to go into the en-
terpr1se with his whole heart, to hold
up theoretically the hands of the man.
ager and work dis%interestedly for the
C of the association as a whole,
he had better not become a member,
for he will be far from a source of
comfort to his partners.
The manager should be employed by
the board of directors and should have
large powers. He should employ and
discharge all labor. He should secure
information as to crop and market con-
ditions and furnish same to the mem.
bers on request. He should encourage
the production of the best varieties OF
products demanded by the trade. He
should conduct packing schools, in or.
der that growers may become trained
in the best methods of grading, pack.
ing, and labelling their products. He
should have charge of the grading,
packing, and inspection of all ~associa'
ton products, and should have control
of the brands and labels, and their
use on the association packages, in &C
cordance with the rules of the ASSOC
citation. He should enter into con.
1 tracts for the sale of the association
| goods. He should have entire charge
Of the marketing of all association
goods, subject only to the action OF
the board of directors and the bylaws
and rules Of the association. He can
not be held responsible if he is to be
dictated to at will by each member OF
Tue OHlC0TS are COuSLdLLly W "euuIe
with his work. This does not imply
that the manager should be a dictator
From the suggestions of the officers
and members together with those from
his own experience he constructs a
business plan. Whenever a manager
loses the confidence of the members
it is better to replace him with a man
ager who possesses that confidence
But no manager, however competent
he may be, can lead a cooperative as
ISOLATION to success unless he has reaI
cooperation from the members. In
cooperative circles the disloyal mem
. Der is the chief element of failure.
BRIGHT OUTLOOK FOR COTTON