Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-02-11
CITY TO BENEFIT
R BY ADVERTISING
WORTH $5OO,OOO
compaign to Be Conducted
by the Poor Rich
4 ard Club
CONVENTION ON JUNE 25

,.,,tio will obtain advertising
Phna.'ui,,ed at more than 100000 in pub
Epae.se oll over the country as the result
bcatiohs ',,,ai convention of the Associ-
d the s,nriis,ng Clubs of the World,
heo Iii he held in this city from June
Bto %. .,ou,ced TODAY bv Irving
Ill, chairman of the iubhcitS com
f l,,,as of the Poor Richard Club. An OF
mllee eavcrtising will appear prior to the
tls ,,or au, and Il will be conducted under
ecn's,n.ction of the Poor Richard Club.
NE u.iaining the plan to keep Philadel-
IN eAp.,stantiv before the attention of
lna na,sonie of the United states and the
ue ,be world for the next five months,
y, PASCAL said today:
~ thot the delegates may know what
sU sU,ect before they get here, the club
- 10, aaSdyertIse Philadelphia as 1t has never
s's,ro been advertised-will advertise
phIadelphia as the Woriu Ereatest
vorkshop as wei as CITY VI
va entertainment.
inu l,l,e zach all these 10000 prospective
O,,os including business and pro-
eel'ionoI men, manufacturers, storekeep-
y. bankers, publishers, sales and adVer-
~, t.o ,nanaeers, and to carry the news
IIs's " pss,iadelphia the host, as well as OF
vlii.delnhia the workshop. into every
nv" in the country. the Poor Richard
ssmnaign will include virtually every
Iii form of advertising-new
mace, magazine space farm paper space,
- naner space, posters, painted signs
"a hniletins. street-car cards, booklets,
ttt,rs, everything.
.aREATEsT OPPORTUNITY"
,prb,s concentrated publicity to the very
..one TO whom publicity Is constant
s,ndv and business, will do more for
philadelphia in one year than could be
attained by 10 years of the usual promo
ton effort .,,.
aore them better than any other city,
nd now the Poor Richard Club Is going
a snread the glad news all over the
avid in the most highly efficient way
tnown today-that is, by advertising.
"pbiladelpha has thus the greatest
,rnortunity ever afforded the city to gain
he rghtfu prominence in the minds and
hearts of all the people everywhere-the
arst opportunity since the Centennial to
drive home the truth as to Phtladelphias
leadership
aFlrst Of ALL newspaper publicity Is to
b utilized in every city in which there
1 an advertising club. There are more
thau lS such clubs right now, and more
are coming.
Eight pieces of copy, perhaps more, ag-
ereEatlng more than two full pages. are
expected to appear in $40 newspapers.
reaching over H. 900 people. conserva-
five estimate of the cost of this space
alone Is $500 In addition to this dis
play Advertising, news stories telling all
about Philadelpha's plans for entertain
uent will be distributed. Moreover, each
club member will receive a booklet of at
least IS pages, telling all about Philadel-
pha's attractions, both from the stand
point OF business and pleasure. The wives
Of all these 10000 advertising men will
receive under separate cover. handsome
pamphlets, explaining the entertainment
program OF especial interest to women
folk
1T would cost a commercial organlza-
ton $500 to do this job.
TELLS CITY's ADVANTAGES.
Every issue of Associated Advertising,
the publication owned and run by the
Associated Advertising Clubs of the
World, and having a circulation of $1,000.
will contain full-page advertisement
talking about Philadelphia. There will
also be several articles describing the
convention plans, the facilities at the Uni
Nerslty, the Commercial Museum and it's
work, the big industries to be seen in
Philadelphia, the many historic points
here and other things of special interest
10 the visitors
Weekly bulletins covering convention
Plans and entertainments are being sent
out TO all the clubs belonging to the ma
uonal organization, as well as to all Off
GERS, committees and others likely to be
Interested. Each bulletin tells the story
oi Philadelphia.
The merits of Philadelphia as a con-
lenlion city are also set forth in a panel
tlat is part of the Travel Exhibit now
touring the United States under care of
me National Exhibit Committee of the
associated Advertising Clubs. This panel
VIII soon be in "a cities prior to the con-
.shuon, going before audiences ranging
/ rom 200 up to 100000
Each week, Poor Richards Almanac is
issued to 300 club members. to our 100
associates, to the officers of every adj
eluslng club, to business men, manu-
Acturers and publishers all over the
ssogntry' This almanac carries the Phila-
Sepnla story In particularly interest
~ way Tor II effectively pictures Phila-
s.phlas Industrial activities, the Com
ms,elai Museum, the University Museum.
snch is perhaps the worlds finest trade
asiA' a.' points OF historical interest and
ener matters about which our visitors
WI want to know.
Every club, every association and
ssIy convention that meets in Philadel-
paA between now and June / will re-
e the formal notification from the
my Richard Club that the blg-business-
.alalns convention is to be held here,
~ WIN the notification will go a pleas
~ myitatlon to Join in the convention
PO'sedings and enjoy the benefits.
Aoyertlsements and news matter, tell
an about Philadelphias convention
ans, VIII be sent to virtually every
s,paper' every magazine, every farm
ssr every trade paper. every religious
s'1sr In the country