Omaha daily bee., 1916-01-09

w Dodge had The out-turnng OF high and low.
rich and poor. for his funeral reflected the cos
nopoltan character OF his activities and indicated
how widespread was the desire to pay a tribute OF
respect 70 his memory.
No one could listen as all did TO the cursory
sketch OF his life I'm the funeral sermon without being
impressed by the tremendous power and varying
achievements 20 his credit We told. for example
that he intimate relations OF personal friend
ship with president Of the United states since
and including Abraham Lincoln. and called upon
for his opinion or Judgment on matters OF current
moment by every Of them To most OF us of
course his part in laying out and building the first
transcontnental railroad across the mountains and
plains comes home closest and Is frBught with the
most far-reaching results and this was a subject
which the general never tired OF discussing. remem-
Der particularly when called him few years ago
to ask him TO write for The Bee the authoritative
STORY OF the Driving Of the Golden spike" which f.
reproduced in another part OF this ISSUE he showed
his interest by gracously accepting the invitation at
once. and held me, unconscious OF the passing time,
while he revelled in "reminiscences OF those stirring
days and dubious dreams that nevertheless true
Looking the library in the Dodge home. 1
had ocular confirmation of what / had already been
told, that his library OF volumes bearing the his
tory and prominent figures OF the civil war upon
the pioneer life and development this western
try Is exceptionally complete. ! the suggcs-
ton that that library ought not to be broken and
scattered but ought 20 be kept intact and deposited
n memorial TO General Dodge in some library or
other suitable institution that will keep the books
accessible students may desire 20 consult them
Presumably. Il is a laudabe ambition TO want 20
have ones name perpetuated, ~ not mmoralized and
II is homage TO greatness that a child after
recognized notable. When w. H. Thomas, now one OF
our well known Omaha citizens. resided in Council
Bluffs feow-townsman with General Dodge, ne
christened his Grenville MelIen Thomas to mako
sure he would always carry with him an illus
trous example TO follow
II pays TO advertise For proof, let me refer TO
the success OF the American Thermos Bottle company
from us last year. by giving this space to free ad
contained in the following information and comment
taken from the publication known Commerce and
Finance"
Shareholders OF the American Thermos Bottle
company have received checks to cover dividend No
Of $3.50 per share the 100000 capital stock Tho
company started few years ago with a cash work.
Ing capital Of $4,000 OF which SIS was necessary
TO equip its first small plant in Brooklyn The re-
naming 5000 was invested in five full page adver-
tsements in five leading New York daiiies
"rhe company. through accumulated profits has
expended close to 100000 publicity creating tho
habit OF use for their product Annual sales TO the
general public through 10000 dealers are approx
mately S2,OO0Oo0. Last year the company built ana
equipped at Norwich. Conn., at a cost OF s25OOOO the
largest plant of its kind in the world.
ut pays to advertise when you have good
article"
II It be done with TherInos bottles the right
kind of advertising do It also for other good
things which the public be educated to want ani
pay for. 52
Many people frequently ask questions man,-