Greene County herald. (Leakesville, Miss.) 1898-current, 1916-03-10

sent companies west.
GO West became the slogan of makers of
canned amusement" and one after another es-
tablfshed plants in or near Los Angeles
Besides the advantageous climatic conditions
there are other reasons for film producers going
to California. Within radius of fifty miles OF
Los Angeles practically any kind OF a scene de-
sired may be shot"
It was not until during the last year or eighteen
months that manufacturers came to realize fully
that the producing end of the industry should
be located In California, and now that some fully
appreciate the economy OF such they
building expensive permanent plants.
Before decisions for this move were reached,
however, every was offered for continu-
ing in the East, and attempts made to prove the
correctness OF each one of them; for big
pense is added when the selling department of
a concern is located In New York city, three
thousand miles from the manufacturing plant.
New York city has always been and, no doubt,
win for years remain, the theatrical center Of this
continent. There it is that all big theatrical
producing organizations have their headquarters,
and the motion picture has to a very great
extent taken the place of legitimate stage drama.
comedy and musical shows, and is conducted
largely by former theatrical men, its headquar-
tiers should, the managers think, continue in this
eastern metropolis
With the Offices and selling force at one side
of the continent and the manufacturing at the
other additional expense is caused by the need
of each keeping in touch with the other. Prac-
tically all Of the communications go by wire, and
the telegraphic expense of some companies ex-
ceeds thousand dollars per month. In one or
two instances wires across the continent are
leased from the telegraph companies and opera
tors maintained at the New York Office and the
studio in the same manner newspapers lease
wires for news received. This has materially
1essened the expense and at the same time added
speed and efficiency to the service OF the COM
panies.
~ As the manufacturers come to realize the eco
nomical need of continuing permanently the max
ing OF motion pictures in California, they have
gradually improved their properties there.
The first Universal producing company arrived
in Los Angeles Thanksgiving. 1911. and the man
ager, director. scenario writer. scenic artist,
property man. laboratory superintendent and
4 Actor AL. h Christie, with his band Of thirty,
LEASED . barn. To save the cost OF buying muslin
to use as cloths, that there would be no shadows
in the pictures and all faces and images be plain,
he caused the stage-which consisted of a mere
nat platform-to be built in the north side Of the
Nnrn where the players could work all day in the
a Rde without the sun spelling single scene.
: From this very humble beginning has grown
only municipality in the world devoted ex-
q lsively to the manufacture of motion pictures
Universal City, four. miles north of Los Angeles
This mammoth plant consists of almost four
hundred acres contains river, valleys, hills
and picturesque hooks suitable for filming scenes
The grounds are divided into two sections, be-
cause OF foot hills extending through the center
with fiat valleys on either side. In front are the