Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-02-16
STRONG BROTHERS
To DOUBLE SIZE
Of THEIR STORE
Second Floor Of Building, Now
Occupied by Apartments, to
Be Converted Into a Big
Show Room,

Confidence that Albuquerque is en-
ering Il period Of rapid growth is re-
Elected in improvements planned by
Strong Brothers furniture dealers. The
capacity of the firms furniwlre store
will be doubled and the stock greatly
increased. Four carloads Of furniture
already have been ordered by II. O.
Strong and part Of the shipment will
be here before the Improvements are
completed
The second floor of the Strong
building, now occupied by apartments,
is to be remodeled for use as a fur
niture show room. The plans APP
proved by Mr.. Strong call for an eX-
penditure of more than $4,000. The
new show room, with a floor space of
10 by 100 feet, will be absolutely
modern and departure from the
usual style Ideas gathered by Mr..
Strong In a recent visit to furniture
houses in Grand Rapids, Mich, will be
followed in the arrangement of the
room.
To Introduce New Styles.
The new show room will be lighted
only by electricity. Sunlight will be
excluded This practice is followed in
the east, Mr. Strong learned Keeping
the sunlight out protects delicate fab
ries and the brilliant electric lights
show the richness of the furniture.
The big room viii be covered with
corkClin sOundleSs carpet
The room will be divided into see
tons with screens. Each section viii
he furnished as room. Bedrooms,
dining rooms, library and other rooms
will be shown completely furnished in
the different lines of furniture car
ried by the firm.
Mr.. Strong will introduce several
new styles of furniture to Albuauer-
Que His recent orders include period
furniture, such as the Jacobian, Queen
Elizabeth, Mary and william and
Louis XIV styles The introduction of
these styles is in the nature of an eX-
pertinent but Mr.. Strong believes AL
buquerque has reached the stage
where it will pay.
station for Motor ambulance.
Work is to be started today. The
stairway, leading from the sidewalk
to the second floor. will be closed.
wide, ornamental staircase will be
built inside. with the foot near the Of
flee. An ambulance station will be
built in the present stairway opening.
Strong Brothers new motor ambulance
will be kept there This plan will
make for quick start on emergency
calls
The plans call for improving the
exterior of the building also. The
metal awning ON the Second street
side will be torn off. The building
will be painted.
The firm will have four depart
ments, besides the undertaking estab-
lishment, and each will be separate
from the others. The stove and
hardware, the crockery, the rugs ana
draperies ana the furniture dapart-
ments will be apart, although, of
course, all will be under the same
roof.
VIII "Grow Like IA Weed
Strong Brothers have been in bus
mess here thirty-five years II. o.
Strong, who has actively managed the
business for sixteen years, believes
that Albuquerque is on the eve of the |
greatest era of prosperity in its MS
tory. Hence the enlargement of the
firms home.
81 know Albuquerque like book,
said Mr.. Strong. ITS going to grow
like a weed have confidence in the !
future Of the city
While Mr.. Strong is a booster-and !
that is indicated by his statement--he !
is also a clcar-headed business man. /
He would not stock the Strong build |
ing full of furniture just because he IS |
a booster That is pure business. He
is convinced that Albuquerque VIII
buy it and that is why he is puttln6
in the stock.
Many Families Come.
one of the things that has con-
WINGED Mr. Strong that the city Is go
ing to grow like weed" is the num-
Der of strangers who come into
Strong Brothers store every day
That many new families are coming
here to make their home is indicated
by their number.