New-York tribune., 1916-02-27

Dogs and cats are the New York Kennels stock trade
formerly advertised them The Tribune Last spring Mrs t. s.
arood of Manchester VT to them for Angora kitten
ten weeks DID, for which she paid S. When arrived weighed
pound and quarter inclusive of ea it suffering from
skin disease and had neither the appearance the hair of
Angoa To her prompt protest the Kennels replied that the
kitten was an Ango but that Angoras do not start get coat
until thew are seven months DID, Possibly New York Kennels
Angoras do not but experts that normal Angora has long
hair at six month. or earlier and shows signs of future growth
while still young kitten Two experts TO whom photograph
of Mrs Hawoods animal shown state positively that it IS not
an Angoa Mrs Haood reasured by the response to
her complaint and again stating that unless satisfactory
adjustment was made she would complain The Tribune where
the Kennels advertising appeared Iheeupon she received let
ter suggesting that for the of her and two dollars and
half more full grown with long hair would be sent her. In
certain lines of trade this ingenious procedure known whip
saving the easy AS to the ntmaton regarding lhe lnb
une the response in the letter direct and contemptuous
I'VE do not bother paper they do keep they
only want our money that keeps them in business.
The letter puports to be by Reuben Clarke proprietor of
The New York Kennels The punctuation infer by the cat
Not being of the "come-on class and having clear
prehenson Mr. Clarke unfortunately had OF The Tribune
responsibility for the good faith of its advertisers and The Ib
unes guarantee of satisfaction purchasers Mrs Harvood
ierred the the Bureau of Investigations In accordance
with the regular mechanism Of the Bureau the complaint went
forward the New York Kennels together with the Bureaus
that the photograph of the does resemble Angoa
To which Proprietor Clarke replied via typewriter:
Dear Srs the lady question asked for $500 Angora cat
which she got which sent away clean in good shape if
YOU feel disposed cancel a quite liberty do
No suggestion had been made to cancelng Mr. Clarke
advertising but that gentleman. though still smberous begin
ming open uneasy eye When week later he received
that The Tribune had refunded the S. Mrs. avood and
that further advertising from him would be accepted he
awake with bang 1t possible that he looked up The
Tribune and found far from his advertisement this
ment which printed daily and conspicuousy
You purchase merchandise advertised
n THE TRIBUNE ety-for
IL dissatisfaction results
back un Tares, No 20 r.S pay ,e SsH no ons S
bling We make good promptly If the adve
any his letter. received by mail. in
marked contrast the spirit of the former which
he had set forth the Clarke theory of Advertising
I'VE do not bother about any paper they do keep they
only want our money etc.
Apparently it was borne upon Mr.. Clarke that The
Tribune was less concerned about getting his money for itself than
in getting fair deal for its readers and that spirit he wrote
Your enclosed letter hand this morning had idea that
you have to make good your clients will gladly have the
returned D. for $500 but would consider selling her
other cat The cat is well worth that will gladly give it,
What annoys the lack Of sport those people have keeping
there all this time really do think she will return 1t anyhow
To those interested the phenomena Of sedecepon and