The Washington herald., 1916-11-03
What's in a Name?
BY ORIsON SWEET MARDEN,

"All saved; all we'll" This was Lieut. Sir
Ernest H. Shacketons brief telegram from Punta
Arenas, announcing the rescue of the twenty-five
men of his Antarctic expedition who had been
marooned on Elephant Island.
Three times Lieut. Shackelton had attempted,
and had failed, to reach the men. He and his
rescuing party found it impossible to push their
way through the ice in the frozen Antartc region.
The fourth time he made the attempt he succeeded
in rescuing his brave comrades who had sailed
with him nearly two years before on his expedi-
ton to cross the Antarctic continent
The rescued men had only ten weeks rations
when they were left Elephant Island, where
they remained over four months. "That the men
on the island did not despair" said writer. was
due in part to their own quality, and in part to
their knowledge of their commander. They must
have been sure that he would come if alive, and
men of his stamp are not wont to die while there
is still work that depends on them for doing"
The explorers daring and loyalty to principle
were so we'll known to his comrades that even If
he had not succeeded in rescting them, they would
have died with their faith in him undmmed
was reminded of this when young man re-
Gently asked me to write something the power
Of good name in the theatrical business
My friend, the power of good name, a repIt-
tation for honor, honesty manliness, in any pro-
fession, any business, in any conditions, any
where on this earth, can not be measured.
1t doesn't matter how much or how little
property you have, gocG name is legal tender
anywhere on the globe. 1t speaks any language
You cannot measure its value by any low stand
ards. 1t is absolutely priceless.
Though Charles Frohman died comparatively
poor man, his name the greatest power in
theatrical circles in this country. 1t stood for
WaS Sfr nd ~ Tie
splendid manly character won for him the love
and admiration of all who knew him.
Lincoln was a poor man, but who could esti-
mate the value of his name? What does his name
what does Washington's name, stand for today?
Could any one measure the loss to our country
should these immortal names be removed from
its history? Can any estimate the value OF
these two names alone in shaping the ideals and
furnishing the inspiration of multtudes of lives
since they lived?
The cleanness of Charles Evans Hughes per-
sonal record and his high reputation for honesty
and square dealing are among his most valuable
aids in the Presidential campaign now being
waged.
When a man goes up for public Office he is a
target for his enemies; target for all who love
scandal, and if there is anything crooked in his
past, anything discreditablc to him, either in his
PuOhS vi private ne, IL VIII De nerClleSSIy uncOV-
cred and published broadcast.
Many has lost an opportunity to win
high position because of some unfortunate false
step in youth. although he has later become a
splendid man in every respect.
One of the finest and ablest clergymen in this
country was time candidate for bishop, and
when his election seemed assured little seven
by-nine man, a narrow, bigoted church member,
rose in the convention and objected to this mans
filling such high and sacred Office because of
some unfortunate thing that had occurred way
back in his early ministry. AS a matter of fact,
10 personal fault attached to the clergyman at
all; blu, the mere breath of suspicion was enough
to sow doubt in the minds of the members of the
convention, and the man who was undoubtedly
best fitted for the Office lost the vote
So far as know not a single dscredtable or
scandalous story has been circulated about Mr.
Hughes during the Presidential campaign. and
this Of itself, even if he should be de, eated next
November, is tremendous credit to the man.
1t is splendid ambition, my fricri, to make
your name stand for all that is manly and noble,
all that is honest and clean and true There is no
just value you ran place upon coed mans name.
1t is rather to be chosen than gr eat riches Its
value is above rubies, above price
What's in a name? Everything