The Prescott daily news., 1916-04-25
GROWING AND MARK ETING
 TRUCK.

In most respects truck growing differs radically from general farm ing, and the farmers who for genera tions have been accustomed to the growing of cotton and other staple crops, cannot always, under the most favorable conditions, hope, or expect to be immediately successful m truck growing, as it means an entirely new venture and one demanding greater concentration of effort and requiring more skill in management. And the necessary knowledge and skill re- quired to make the venture a success must be acquired from actual exper- fence and close observation, and it cannot be acquired in any other way.
 Before undertaking to grow any crop with which we are not acquaint- ed, every detail as regards soil, and climate, methods of growing, trans portation facilities, labor, and last, but foremost in importance, scientific marketing, must be carefully studied out in advance. The last named em- braces many features, and cannot be mastered in day; and, indeed, the grower himself cannot hope to be- come an expert in marketing, and he will do we'll if he masters the art and science of producing high grade stuff. The marketing is best done through marketing associations where expert service can be utilized.
 The adaptability of soil and climate to any particular crop, or any special variety, is of the highest importance. It is not only important to grow that which will grow best under our con ditions, but it is still more important to grow that which will sell Lest It should not be forgotten that the ques- ton of ultimate profit depends upon the sale of the product, and conse- quently, the question of sales should receive the most careful consideration in advance of planting the crops, or at least before harvesting. In the past. one of the most fatal mistakes made by those entering the trucking business for the first time, was to grow the crops first and then look for a market Of course it is necessary to grow the crops first before they can be sold but where we expect to enter the market at a certain time with a certain class of produce, all necessary arrangements should be made in advance with the most re- liable firms or dealers for handling same. In this day of keen competi- tion and diversifcation it is very necessary that the growers through their Associations make the best market connections, and it is of still greater importance that they produce an article when properly packed will command a ready sale.
 Specialization in truck growing is a good thing and where the conditions are peculiarly favorable, has been pur- sued with very high degree of sue cess, as for instance, cantaloupe grow ing in certain sections of Colorado and California and onions in South west Texas, but as we have pointed out in a former article, the best plan is to grow variety of crops. How ever, it does not make any particular difference what kind of produce we grow, a market can be found for it provided the quality and pack are of the right kind. Even on low markets the finest quality and best pack will command a ready sale, while low quality stuff poorly packed is always a drug on the market. This is one outstanding fact that every grower