Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-10-28
new features
INCARS
PART OF COLES
Best Features Have Been in Use
for Years; New Color for
Cole Cars This Year

At this season of the year when so
many of the automobile companies are
announcing improved changes in the
construction of their product. some OF
the oldest concerns OF widely estab-
lished regulations are taking keen
sense of satisfaction in the realiZa-
ton that the extensively advertised
new" feature of many models have
long been a standard part of their
own production. A. F. Knobloch, gen.
eral manager of the Cole Motor Car
Company of. indianapolis, made this /
point exceptionally clear in an inter-
view the other day.
"For instance" said Mr.. Knobloch,
some manufacturers have specialized
in their advertising on the fact that
they are incorporating removable cyl
inder heads in their new models. AS
far back as when we adopted the v
type eight-cylinder motor, the Cole
company saw the advantages in de-
tachabIe cylinder heads, which could
be removed with very little trouble
when il was desired to grind the
valves or examine the inside of the
combustion chambers and cylinder
bores, and adopted them Some or
the other manufacturers are just wax
ing up to an appreciation of their SUI
perior qualities.
"Other features in construction
which have long been used by the
Cole company and which stand out
prominently as the best V-type con-
struction include: The counter balance
crank shaft on which the counter
weights are welded integral with the
shaft; the light reciprocating parts
which insure perfect balance; the tdi-
rect drive spring suspension which
adds to the driving qualities and road
ability of the car; the double uni
versal joint; the permanently attached
motor driven tire pump; the self lubrl-
eating springs; the efficient force
feed lubricating system, with gear
pump; the individual front seats, with
roomy aisle-way between, and other
items almost too numerous to men
ton.
The counter-balaneed crank shaft,
so extensively talked about in the new
models, was in itself factor which
did much to give. the Cole eight
worldwide reputation for distinctive
mechanical parts. 1t gave the Cole
eight engine reputation for the max
imum of flexibility and smoothness OF
operation, especially at high speeds.
Being electrically welded to the shaft
and not fastened by mechanical
means, as is sometimes the case, the
counter-balances on the Cole eight
crank shaft maintain a constant. bal
ance and really amount to an integral
part of the shaft"
The Cole company has recently add
ed another exclusive feature to its
output which is just as original as it
| is unusual. This latest development
is the painting of its all-season cars
| in an American flag blue color. While
American flag blue is not generally
regarded as an uncommon color, the
Cole company has found by careful
study that the original American flag
blue coloring has practically gone out
of existence Historians, heads of
museums and color experts. have been
called on to assist them in determin-
/ ing just the proper shading and the
result has been practically new col
oring for automobiles.
The American flag blue idea is
simply one of the many ways in which
a manufacturer can work a little
patriotism into his business" says Mr..
Knobloch. 1--WE feel that the renewed
! use of the beautiful coloring on which
Betsy Ross wose that first American
flag VII tend to revive in our minds
that gatriotic impulse which comes
with the thought of the inspirational
incidents of these early days of our
lccuntry, which are too often forgot
ten in the mad rush OF every day af-
fairs.