The Detroit times., 1916-11-03
By James Schermerhorn, Publisher of The Detroit TIM

know it.
You remember Phil Sheridan's sergeant who tried
to Subdue army mule When the animal in the course
his gyrations got hoof the stirrup dsmounted in
disgust That settles it, he said IF the donkeys going
get on, get Off"
When the Royal Ark got on the Democratic donkey in
1912 it would have been simply gotesque dry newspaper
10 be found in the saddle
The revolt against the drink curse has taken on too in
tense character to make it impressive candidate
cial to say, I'm temperance don't n thing"
IeetotaliSm isn't necessarily moral may be frugal
preacher approached candidate for sheriff said
vote integenty and conscentousy and therefore desire
ask question" shoot" the candidate "Do you
touch intoxicating liquors." nominee replied that he
would like TO settle before answering Say on
the preacher is this inquiry invitation? asked the
discreet candidate.
oAice-seekers who confne their anti-saoon activities to
their own communities newspapers that place the ban whis
~ (Which doesn't use much space and the ample beer
publicity and religious organizations that their protests
against liquor advertising the Lncons picture.
all very much like the base youth who being adured by
physician that he was fast becoming wine
men and song said all right Doc-Il give up singing
The Times went dry, third, because it wanted be
ssten Pledged to truth in advertising accept copy
that procams that Budweiser Spells Temperance. Bud
weser spells temperance just about amony spells
domestic felicity safe-tappng spells personal prohity
II any brand Of beer found spelling temperance, temper
had better stay the job
No paper advertising integrity can admit 10
its columns such spurious preensons A Case Of Beer
Provides the True Spirit Of Christmas Make Thanks
giving Happy With Our Best Gin Beer provides only
desoaon gin fches the thanks from Thanksgiving
If the newspapers want truthful advertisement of liquor
let the late Henry w Grady the eloquent spokesman of the
New South furnish the copy He said 1T
Of and order The depoer of the Of
the cloud that shadows the children
that has dug and sent souls unshrived
judgment than all the pestences that
God the plaques Egypt and all the since Joshua
stood before Jericho"
would gather from the pictorial liquor advertisements
imbbing led to believe that
sof apalreu mind
And departing, leave behind US
Footprints of a high old time.
Alphonse Kari the soldier falls wounded, his
and left to enjoy his immortality and sometime afterward
they dig his teached bones and make backng polish
on Washington and Jefferson more dismal
Their fame appropriated many years after their death to
hcement TO the young to take to tipping.
the defany and batanty anarchstc in carrying
the traffic into counties that have ouawed it thru the collect
Doing in front Of the bar what the man in the white
apron is doing behind the bar the newspaper carrying liquor
all hours Of the day and ngh-incudng the minors in the
home and the nebrates in the gold the bodace type
To present the first page the particulars grewsome
tragedy resulting from drink naddened another
page the guarantee Of the Keeey Institute on the
editorial preahment against the and shame Of
indulgence, and IN the advertising section full invita-
ton for everybody TO have drnk-adding in the
Detroit beer advertisement tempting offer Of
three bottles frees groesque situation nurse
marrying the undertaken to catch them coming and
The Detroit Times went dry, therefore fair
free and TO be consistent did not dry for pe We had
experience with the indifference
verers toward clean advertisinsan indifference that
pressed itself in three cheers and then
the efficiency gospel
of public acclaim support One be terribly for
to contribute day for give another
paper which have taken long that right
find everythingrght next to the bar The law
keep 400 feet from churches restrain
churches from adjoining the beweres the advertising
of The juxtapostion startling
the Of the two taveweary strangers
all the accommodations taken Scotch The nnkeeper
said the careaker Of the kirk, his man
with the travellers TO make them comfortable the
cushions At midnight there loud changing bells and
the engines dashed hotel direction Of the
kirk The landlord sent his down where fire
was There fire. reported Sandy upon return
but a large order for whusky and saxy
ninel"
don't wonder the corruptionss have the sufra-
gists Of their rights in Michigan and Jersey The