The Washington herald., 1916-06-19
Are You a Good Advertisement o
Yourself?
By oRIsoN swErT MARDEN.

4hC iOhScl ilNS, anu lHolc iOOh
about me, the higher do l value appearances"
said the famous English cssayist, Hugh Bland.
Appearances certainly cut tremendous figure
not only in the social, but also in the business
world. The mind is powerfully influenced through
the eye, and the intelligent merchant knows that
it is as difficult to overcome an unfavorable i'm
Ipression in the appearance of merchandise as it
is to overcome the prejudice of unfortunate
hrst impression upon person at introduction.
purchases. Things must make pleasing impress
sion upon the eye, or the mind rejects them
For this reason every who depends upon
public patronage tries to make his business
whatever he sells, look Just as attractive pos
sible. Ordinary articles sometimes bring very
high prices because of the attractive packages in
(which they put up. For example, the con-
Itectionery for which may pay several dol
lars, in many instances, does not cost a fraction
of the price of the box in which it is put up
The purchaser does not object because the dainty
painted receptacle appeals to the eye. The poor
boy, Huyler, who used to peddle molasses candy
from basket the street, became millionaire
because he knew the secret of attractive sugges-
iton. He knew that the best candies put up in
the most attractive packages would appeal to
people. He knew that when young gives
away candy, the appearance of the package will
have everything to do with the impression it
makes
Your personal appearance, your dress, your
manner everything about you the way in which
you keep yourself groomed, how you carry your
self, what you say, how you act all these things
are to you what the show windows OF mer-
chants store to his business the way he
advertises and displays his goods He knows
that the people who pass his store will get
pretty good idea of the class and quality of the
he Leen oF 10 Il T.
from what they in his windows
Your appearance will be taken as an adver-
tlsement of what you arc. 1t is constantly tell
ing people whether you are a success or failure
and where people place you In their estimation
will have powerful influence upon your career
When we go to the photographers to be
photographed, we are very careful to dress up
ito groom ourselves perfectly, to be at our best
but photographs taken are seldom seen, and
usually only by Our friends. It is the snap
shots that taken of US many times day
that people see and judge US by. How often
these snapshots are taken when we are off guard
not expecting to be photographed.
1t was a rainy day, for instance and YOU
Thought you not likely to run across anv
one for whose opinion you cared very much, so
you were not particular about being perfectly
groomed, or about what you wore. Perhaps YOU
put on soiled collar, a seedy old hat and coat
and did not polish your shoes, and, behold, the
Ihrst person you across on the cars, on the
street, or at lunch some one you would not
have had seen you in such a predicament for
anything, But he took snapshot of you and
probably said to himself This fellow is dete-
rtorating. Something has happened to him He
io not as particular as careful about his per
sonal appearance as he used to be- There is
some deteriorating process going on inside that
shabby, soiled old suit of clothes"
The young man trying to make his way in
the world can never afford to take chances with
his appearance. The only safe way is to make
1t life rule always and everywhere to appear at
your best; for you never can tell when some one
may be taking snapshot of you which later on
VIII appear for or against you.
| You cannot afford to take chances, even with
little things. People going to estimate vou
very largely by the front you put up, by the
things you display in your show window, vour
manner your conversation your bearing. vour
general appearance. All these things are an
advertisement of what you have got to sell
eoPie Will jump at conclusions very quickly
from what they see, the impression YOU make
upon them, and you either make an impression
OF beng winner a loser
Copyright, Tgs)