Evening star. [volume] (Washington, D.C.) 1854-1972, 1916-02-13
Northclihe

i
L stands England-and after all that's more i'm
Comprehensive men do anything unusual
they think in ruts, like majorities, and so never
change them.
Your average Engshman into the world QUILTED
with carefully chosen of prejudiceshes direct do
scendant OF Mrs Lot wasn't lost at ALL wandered
mother of folk always looking its shoulder
Northclie simply looked the other way, and there
Gladys Opportunity standing right at his elbow with all the
ideas she'd been trying to market and down Fleet Street
since she lost DR.. Johnson's customage.
"Oh, no. - said the then Alfred Harmsworth; what
nice layout!''
And off he marched with her whole stock in trade.
He began with ANSWERS publication devoted to the
thrilling pase of guessing how many stitches tailor takes
frock the number of feathers wrens TAIL and
offered astounding prizes to the neectuals providing the
correct solutions
You see he knew human nat1re-nothng so profitable
scheme folks clever they believe themselves
Then he started newspaper based upon the radical
ton Of informing England what happened to-day instead Of
yesterday.
The 'Day Mail" reached million and earned lots of EN-
From he added other recruits to his period
cal regiment and settled down to the job of being National
Alarm Clock.
He got 'em up too! New times began in King George
land and after while he picked up the old Tmes-the Holy
of Holes Magma Chara of Precedent and equipped the
Jove of Journalism with brand arsenal Of personally
designed thunders.
It wasn't at all orthodox-no one ever done
FORE The Times institutional museum Of British
viewpoint Norkclife, however, not coector-but
corrector and lot Of nice comfy London drays went
ambng off to the dump pile bearing all the howweused
odo staff Of stately old fossils who had devoted their
lives the petrfacton Of public opinion to work for
Of r think 1 Land
ing Of the Normans sufficiently thrilling for current date
lines.
They all shook heads and walked around
the foundations of the Empire but despite their goomies
hopes the country went Adjoining at the old stand
Over here accustomed to read the of the
occasional paper which Northcliffe doesn't yet
But you don't hear what the people say and people buy
newspapers to get opinions not cypress them
Northcfe intensely admires and has plagued sight
accurate conception of affairs in the United States than
lots Of folks undertaking to estimate conditions from Wash
ington
for that matter he understand who's what
China and his ucanny knowledge OF affairs has
long puzzled who doesn't know of his astounding
and world-hung secret service.
Every evening, despite the Steel Walls of the North tho
days Berlin papers his desk:
Three weeks before the announcement of Russias
expected and spectacular advance he calmly explaining
Six years ago Paris predicted to the writer
his has since paid for her disregard Of
He doesn't auster- nothing strident or hectic
vehemence- but, he gets has sCay
In the general confusion that be prevailing just
now it's hard to estimate who's right and who's wrongs still
I'll lay odds that he is right
And if has misudged the needs of the hour depend
upon it. he's laundering magnifcenty
Big journalists always do It's in their nature to tho
That's why they frequently public opinion topsy
t,rvy And in while they many that tho
wrong way may up opsde that it down in history
They indict him of ambitions He has them That's Why
fhey accuse him of creating sensations make circua
ton He does That's why men run newspapers get
enough circulation and thereby get
circulation keep startling greater number to reaza
ton of their obligations and necessities.
But remember that neither in England America do
crowds to follow the false prophetand Nozd4s
stiu has the crswda