Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-12-02
SERIES EIGHTEEN
STUDEBAKER CARS
Company Maintains Policy of
Adding Refinements and
improvements

always been milestones in the progress
of the automobile industry, and each
year has found the news of new Stude-
baker filled with significance to the
motorcar- buying public. This manu-
facturer's position in the automobhe
world is a rather unique one, and GER
tainly a difficult one for any maker OF
fine cars to maintain so persistently.
When Studebaker brought out the
Series IT models for 1916, it proved that
quality production. scientific manufac-
turing methods, and wealth of manu-
featuring experience could reduce
prices and yet maintain high stand
ards of quality. And now, IN the
Series Is cars just announced, stude-
baker once more lives up to all eNpec-
Because of the refinements and Inn
provements in the Series Is cars, re-
sulting in smoother running, more COM
fort and greater convenience, these cars
stand out pre-eminently as the leaders
of all Studebaker models yet produc-
ed.
This new studebaker is unchanged
in basic design, yet the many improve
ments and refinsments ,,indale noiaieaH1e ine
tinitely better in every way. ,
At first glance it is evident that e%N- %
terror changes have been made IN the
new. studebaker. The new models are are
white. stripe running around the top top
of body adds just the. right decorative
touch to the dignifled beauty OF TINS
soft tone of gray. The radiator. fend-
ers and apron are enameled in luss
trous black. Twenty-Five paint ana
varnish operators are REQUIRED to nm
ingly original and exclusive effect Sc
cured goes far in substantiating the
claim for a quality car.
Studebaker has adhered to its, GUS
10 I'm
improving them in some slight detalls
that add to effect. Beauty Is the dom.
inant note of the whole design, and
there is nothing about the general ap- p.
pearance of either the Four or the SIX
which is not in accordance with con-
servative ideas of body design.
cars is the new unique arrangement OF
the front seats. AS in the Series II
models, they are separate and buiit 70
sons back, but in the new cars the
seat next to the drivers is reversible
1t is a new and exclusive Studebakef
idea. and it permits the passenger IN
front seat to become more intimately
a member of the motoring party OPP
Grating easily and simply upon a
bracket arrangement, the passenger
may face forward or face tonneau
as it suits his or her convenience. Both
front seats are adjustable to meet the
requirements of persons of differeni
strap. which fastens TO the backs OF
the front seats, will be found both serv-
iceable and convenient.
The tonneau is roomier than ever
because the auxiliary seats are now OF
an entirely new design, developed by
Studebaker within the last year. In
stead of folding back against the sides
of the car. up against the back of the
front seat, or down into a recess in the
bottom of the floor, these new Stude-
baker auxiliary seats fold up and COM
when not in use. These new seats are
now arm chairs. adding greatly to the
comfort of the extra passengers. The
new type of Blackmore Door Curtain
Opener is another innovation which
VIII be appreciated in inclement wealth
er. 1t represents an entirely new idea
from convenient standpoint, and by
its use the storm curtains open with
the doors from top to bottom. This
patented feature does away with the
necessity of crouching or sliding wher
alighting from the car, and prevent:
crushed hats and broken feathers
Both the careless and the unfortunate
motorist will find reason to enthust
ed in the new models. To protect tht
owner against theft and unauthorized
uses OF his car, Studebaker this yea
adds a Yale pin tumbler lock to tht
equipment on dash. Without its owl
proper key. to unlock ignition switch
! the Studebaker cannot be operated.
- The new Studebaker Every Weathei
Top viii now remove one of the bug
bears of winter motoring in tourinl
cars: This convertible top, made ex
clusiyely for studebaker. really give
Of one 1t is designed and fitted Il
| the body so well that it becomes :
part Of it = there's no suggestion
Whatever of makeshift or compro
mise. 1t adds not only to the pieasur,
of motoring, but to the utility ant
convenience of the. automobile.
tor that brought fame. to the Series i
models has been retained in the new
cars: 1t has been refined in detail
h, nut no radical changes have been made
concern to motorists. is the elimination
of all noticeable vibration. This ha,
eeea e,eeri aiecompiished by using piston O
sepefior eertan oeslgn and the tightening Of
chassis frame is the same light con.
struction which has characterized ali
Studebaker cars. Slight changes have
parts.
improvements in the fabrication svs.
TEN s not only give positive feed un-
lubrication troubles. The fuIi-fioatinsr .
safety-insuring Studebaker rear axle
MIN Sl complete equipment of Thinker
pe1arings, pea remains the same in princi-
pal as heretofore. but this too has beer
greatly strengthened. A minor chang
IN design of the Studebaker-Wagne,,
electrical system has made IT possible
70 increase the starting energy about
u per cent. giving it ample power tc
crank even the big six-cyiinder motoY
without effort ''o'oi
In addition to the changes mentioned
there has also been further imnroya-
Inents In the carhuretion system which
auus 10 the power of the engine and
SIves greater economy, rendering tbf
auJustment OF the entire carburetior
system about as positive and pernna.
heht as the combined skill of Studebaix.
er ana Sehebler engineers could maxi
IL. The willard 100 ampere hour store
age battery has been retainad III ~,
new models. IA the
summing up the added comfort Inv
ury; improvements and greater CO..,
venIehces. with a more handsome an.
Psarance than ever before, these series
10 cars are sure to become evan ,,ass
popular than any of the distinruisbadd )
previous models uisheo
In the four cylinder fortv-hos.
power models the three. IA gsarlrse Tse
roadster will sell at 1890: the sense
passenger Touring Car at $40. and ehr
ssh1Teeee- passenger Landau Roadster 'at ai
ndIoo; ai. IN Ihe six-cylinder. fifty-horse
power models the three-passenes,
resesIer pa Is to sell at $117O; the seven.
passenger touring car at sIis0: IN
Iasepusssehger Landau roadster AZ
sedan sedan at .sl70O; the four passenpaEE !
coupe at $3.50. and the seven ns ssss, sr
ger LIMOUSINE at $4,000. sen
C.. IN ADDITION to the pleasure cars
otudepaker also manufac cures tbnss,
models In half-ton and three modaIs e., &c
ohe-ton commercial cars. Al
GET TWO DEER IN LYCOguyc
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