The sun., 1916-08-20
new PACKARD CARS
SHOW REFINEMENTS
Types Of Second "Twclvc"
Series Are Lower and En-
body Many NiccticS.

The Packard Motor Car Company
mas announced its second series of
twelve cylinder motor cars following the
delivery In the last year OF nearly 5000
Twin Sizes and their successful opera
tion In the hands OF owners The com
pany also announces that although the
last seasons output was nearly thrch
times a. great as that nf the previous
year. a further substantial increase in
production will bc made in the next
twelve months.
When the hrst Packard was built in
1899 II had back of IL the principle of
building only the hirhes, quality of
car. rersistinr in this wise policy, the
Packard company has made each year
consistent advance IN design ac-
companied by corresponding increase
In volume ~ business.
In reviewing the more recent de-
Nelopmerts Avian Macaulcy, president
OF the Packard company. made the fol-
lowing statement:
ITO constantly improve our car and
20 devise new and valuable features
We have maintained 10y twice the larg
est engineering staff in America, What
has been found to hc new and proved
to lie the best has been embodied In our
design. Coupled with the attractive
features Vf advanced engineering has
been always the safeguard of stability
and stanchncss So that the owner might
feel absolutely safe IN travel over any
road.
Packard ears to-day are more 'X-
pensive than most otheT cars. That must
always be true SO long as Packard quail
:ty IL maintained. But it became evil
dent that large savings IN COS, were pos
sible II We could maintain "A large vol
ume OF production
quantity production. while still re-
tanning Packard quality was something
that had rev'r been accomplished be-
fore the advent Of the Twin six But
we saw iha; II could ne done. So our o..
ganization was increased to $4,000 mon
our buildings we've doubled improved
machinery was designed and installed.
We spent over $1,000. 600 getting ready
TO make the Twin six. In both design
and price the new car proved surprise
and "A delight 10 the public"
The new model ears are built consider
ably lower than any previous Packard
ears. the chassis alone being approx
mately two inches lower. This lower
construction greatly improves the an
pearance of the cars and makes them
more compact, The bodies are roomy
ard comfortable,
rs has always been the case WIN the
Packard company. special attention has
been given TO the bodies. There IL an
entirely new body. very neat four
passenger runahout. In this newest
Packard BODY there are individual front
seats. with "A passageway between. 80
that two persons may be seated COM
fortably in the cosey rear compartment
\ new type Of upholstery springs is
used. making II possible to lower all
seats. The upholstery In the open
bodies is straight grain. hand buried
leather. plated instead Of tufted. while
tor the enclosed bodies n wide RANGE ~
exclusive upholstcry = offered IN" pur-
chaser In the touring bodies. excepting
tie "o-35' salon touring, and in all 81
the six PASSENGER enclosed bodies the
folding seats are OF the forward 0isap-
p.aring type.
Probably the most noteworthy rnange
from the mechanical point OF view is
the unique water circulation s5stcnl.
- place Or the water being c-peilrd
from the forward ends of the cylinder