Norwich bulletin., 1916-09-25
CADILLAC ANNOUNCES ITS
 NEW EIGHT-CYLINpER CAR
Fundamental Soundness of Original Principles - 31,ooo Cadillac Fights Now in Use-Choice of Eleven Body Styles. 5

For the third year, the Cadillac Mo- tor Car company announces it's eight cylinder cars with no radical change in the basic principles of design.
 The first Cadillac Eight proved so successful that it was found unneces- sary to make any radical alterations last year, and the same is true now.
 In comment on this progression from year to year, adnering to the same general design and the same princi- pies, the Cadillac company says:
 This does not imply that the Cad lilac process of refinement had come to conclusion. in many ways, this is a better, finer Cadillac than any which have preceded 1.-the subject of unremltting research and scientific sbetterment inc scores of details
 What the absence of radical change really means is that ;he underlying principles of Cadillac V-type eight cylinder construction have been proven fundamentally sound by the perform ance of 31,000 cars.
 Tt means that the Cadillac company has arrived at the deliberate judgment that the kind of a motor car which 1t is now building represents 9 higher degree of efficiency than any other in existence It means that this is the Joint Judgment of every expert mind associated with this company, as well as the experience and judgment of 3l.t00 owners. Tine new Cadillac con- forms to the finest Cadillac tradition. down to the least and last of details ana It advances them still more closely toward perfection"
 With the new Cadillac is offered a greater range of body styles than ever before. The open, the two convertibles ana two Of the enclosed cars have a wheel base of 125 inches, while the three seven passenger enclosed cars have 1S2 inch wheel base.
 or the former, there are four cars. The seven passenger touring car, with dlsappeartng auxiliary seats at S2, ,08O, HlaV De considered the standard Cad lilac of the open body type. This is supplemented by a four -passeneer phaeton, two passenger roadster With disappearing rumble seat for two and close coupled roadster seating four, each at $2,0SO
 There are two convertible cars, that IS, having permanent roofs and disap- bearing windows, viz, a seven -passen- ger car at $2,675, and a four pa ssen oer Victoria at S2,550
 The list of enclosed cars includes a four-passenger coupe at $2,SQO and a five passenger brougham at S2. 950 each with 125 inch wheel base 2 seven passenger limousine at s3.600. a seven passenger laudauIet and a Ven-passerger imperial with 132 inch wheel base, the two latter at $3,75O.
 The designs are beautiful in them SeIves. The exteriors are unmarred oy any encumbrances-al that can be concealedS conveniently has been so disposed of The running boards are entlrefy clear. Battery and tool com partments are concealed under the dust shield alongside the running poards, Where their contents are out hT1& spare tires are carried at the rear.
 Cadlllac upholstery is truly a reve- !atlon. It represents the most modern ueVelopments in thorough comfort SlVlng qualities. The covering mate rial is plaited over specially designed oeep coil springs and high quality genulne curled hair. Extreme inetuali- ties of the road are reduced in their e1ects to the lowest minimum. while mlnor inequalities are lost in it's soft residence. The entire construction is conducive to the very acme of seating luxury
 Doors are wide, and the handles so designed that they are not apt to catch and tear the clothing when entering or leaving the ear.
 The hinged steering wheel-which locks securely when drtving-facili- tates entrance to and exit from the front seat at either side
 In the seven passenger models +ba auxiliary seat folds snugly into re- cesses, entirely out of the way when not in use
 The tops of open cars can be raise e and lowered by one person. Storm curtains are carried in pockets on tbe under side of the top. When released they drop into position and are quickly secured in place without getting out of the car. 0A
 Throughout the car there is evidence everywhere of the designers skill. and the care which has been taken to pro vide for the convenience and comfort of the passengers and the driver.
 The specifications include DeIco cleo tric starting and lighting, a feature pioneered by the Cadillac five years ago Auto-meter, clock, Gabriel snub- bers, power tire pump, full tool souip- ment, etc. are also included.