The Birmingham age-herald., 1916-04-26

of Chicago by the judicious use of ad- vertising.
 Mir. Mcclure recommended that church conference, be called by the Blr- mingham Ad club and that the matter of advertising the church be placed before the local ministers, saying that it was the only way to compete with counter attractions.
 The banquet hall of the iillman comfortably seated the guests last night. and the greatest interest was evinced in Mir McClure's address, and in that of John A. Penney, secretary of the Chicago association, and in that of Robert F. Ramsay, director of ad- vertising of the Art Metal Construc- tion company J. D. Taylor was an other speaker who was applauded
 SHOULD GET TOGETHER
 Ar Mcclure in his address said, in part:
 Ut seems to me that the churches and business interests should get to- gether more, for it is true that the churches are sometimes inclined to criticize the business interests, and vice versa
 The need of the church for adver- Using has been apparent to number of us in Chicago for long time We are sure that the church in any com munity is really known to but small portion of that community l often hear lecturers say how they have been told by many people in towns that they did not know where the church was located. We in Chicago have no tieed that men who have made their fortunes in advertising cannot see why the church should not advertise. Some of the experiments made in Chicago led us to believe that publicity in ad vertising the church might mean as much to it as it does to a business house.
 "A former president of the Chicago association determined that Sunday evening services in the cid Washington Park ConSregationalist church could be greatly increased by advertising. He took cards in the elevated trains, half page advertiseme nts in the news papers and the people of the city were made aware of the fact that the serv- ices were to be held The result was that the church was crowded. That was three years ago and the crowds continue to come. University Congre- gational church in Chicago had a sim liar experience, as did church in q suburb of the city.
 MINISTER'S CALLED TOGETHER
 "'rhe matter was brought to the at- tention of the advertising association and it determined to call the ministers of the city together in a conference. This was done and more than 300 were present at the first meeting. The meet ing began early in the morning and lasted throughout the day and into the night series of very interesting speakers kept the interest at fever heat throughout the day, and as a re- suit, 1t would be impossible to say how great a benefit has come to the churches. The ministers now have membership in the association of ad. vertising,
 Tt would be impossible to estimate the good that might come from an in- vestment in advertising on the part Of the churches of Birmingham It seems to me that it has almost come to the point where it is practically impossible to go out into the highways and by ways and bring them into the field. as advised by the old Biblical injunction, and l want to commend to you that the church men and the advertising men get together and that the church and newspapers walk hand in hand for the benefit of both.'' .
 The Rev Dwight & Bayley pastor of the Pilgrim Congrega tionalist church. was recognized by the chair. and said.
 1 want to put my stamp of approval upon what MT. Mcclure has said in re- gard to the newspapers being willing 10 do everything possible to aid the ministers. The newspapers here in Bir- Iillisham nave been exceedingly gracious to me.
 "lf the Birmingham Ad club makes some kind of start along the lines sug- gested by MT. Mcclure, I want the Ad ciup to know that they can count on me to cooperate in every way can."
 Frank Hammond told an advertising experience of the Sunday school of the Norwood Methodist church, of which he is superintendent.
 ME Hammond referred to the fact that the Sunday school discussed the advisability of advertising, and it was decided to try an experiment. Space was taken in the newspapers; cards were used Tn the street cars and personal let terS We're mailed out. He said that the results were so promising that this ex- periment was converted into the first iiioNe ol d campaign or advertising which the Sunday school will continue.
 H. D. Cullen said that the Eleventh Avenue Methodist church used directive mall advertising as a method of raising an indebtedness of $50O0 on lthe church. and he understood that the campaign was highly productive
 JUNIOR WORK IN CHICAGO
 John A. Penney. secretary of the Chi cago association, told of the work of the association in it's Junior Advertising cluo. This organization, he said, started over year ago with 20 members .'We decided to offer the boys an opportunity to study advertising under our auspices" ne said They meet every Tuesday night m our clubrooms and are addressed by some leading advertising man. after which they ask him questions concern ing his business. The movement has grown so fast that we now have 150 young men in the organization
 'The Junior Advertising association is being looked to by most of the business men of Chicago for their future adver- Using and I have had several firms tell me that they would not think of em- ploying a boy in their advertising de partment unless he had first been trained in the association.
 'l believe that every advertising club owes It to the future of advertising to begin training the young men to take thelr places when they have passed I believe the Birmingham Ad cluh ou-a.