The Washington times., 1916-01-23

u tomorrow night Cohan and Har-
ris will present their greatest
success. 1T Pays to Advertise" :"
written by Roi Cooper Mergue and Wal
ter Hackett. The story told in 1T Pays
to Advertise" concerns an idle youth
whose father. a captain of industry, cast
him adrift. He falls in with a Young
man who is full of ideas. the principal
one being publicity. Say thing often
enough and hard enough says this
young promoter. "and the man you are
trying to convince will not only fall
ior your argument. but will shortly
believe that he himself is the originate or
OF 1t. why do people eat hens eggs?
Duck eggs are better but the hen ad-
vcrtses and the duck don't" That s
the germ of the advertising idea
The disowned son and his pal devise
scheme to boom a new brand of won
derful soap, and by means of an en-
tHordinary advertising campaign, build
up ii tremendous business But mfor-
tunately. they have no soap. Father.
astoundcd at his sons commercial COUP
comes to the rescue, and all is well but
not before countless complications. sen
, timental and otherwise, have transpired
and the pretty little love story has been
, well and entertainingly revealed
Tho company includes Edna Baker.
Dorothy Foster. Marjorie Poir. Carol
Warren, Richard Sterling. John Butler,
William Holden. Spencer Charters,
Harry Maitland. Edward McQuade, Ber-
nard Thornton, George stiiwell, and
others.
Polls: ''The Law of the
Land New York Success Stock.
Tl1I' POLL PLAYERS will be sen
this week, in another New YORK
L success which has not heretofore
been presented In Washing ton.
, ! he new offering is The Law OF the
Lind" George Hroadnursty latest and
most forCcful drama. q play which ran
for an entire year at the f'orty-eichth h
street Thcater. New York. and when
is now being presented on tour. The
Law and the Land" is said to be an
even more striking play than Mr.. Broad
| nGrSts ihe Man OF the Hour" All
! Bought and Paid For -
The story of the play concerns a
young wife who IL driven tC dcspera-
, lion BY her husbano's cruelty to her
son: There is dramatic CLIMAX to the
prologue, and the succeeding episod IS
OF the play concern the Efforts Of of
tcials t" fix the crime upCn the wife.
How she eventually is saved by kind
unusual but effective denouement Of an
intensely interesting drama.
When The Law OF the Land was
presented in New York last year Julia
| and scored the greatest Success Of her
career. She was supported Nv q capital
company, including Geo'ke Fawce.t
| and Charles Lane.
In tn" Washington production, FIo"-
ence Rittenhouse will play the highly
! ,motiOnal role OF the wife. while A. II.
| Van Buren will. of course be seen in
! the leading male part.
The Law of the Land" will be ef-
| 1ectively mounted.
keith's: "The Forest Fire"
Vaudeville.
LTHE FOREST FIRE" comes to
the b. f. Keith Theater this
week. II is a drama of the
old Drury Lane Theater kind.
| OF the people of the far Northwest
| America timberland, in three stirring
| scenes, two amazing tableaus, and hav-
| ing cast of thirty pla ycrs headed by
| the London actress. Sylvia BidweIl
| Langdon Mccormick is the author OF
| the production. The plot revolves about
! an awe-insplring contiaGration that
sweeps away a forest with life-like real
! ism.
! Inc supplementary leading feature
will be James and Bonnie Thornton
as The Youngest of the Old-Timers'
| IN laughable compound of songs.
| stories. and dances
Another attraction will be the muSi-
! cal comedy story and song writer, Fred
! "Ilck '. bowers, and company in - ne
Scenic Song Revue" Third in order
| will be Ruth Roye. New syncopatlons
and dialect ballads will form her pro-
! gram. Joseph Bernard and company
! will he seen tor the first time in Who
! Is She?' an hilarious farce. by Willard
, Mack. the author of Kick In "
I Other numbers will be added by SxvoV
/ and Brennan in On the Rialto. ~ ne
! Cats brothers IN humorous dances
| Wallace Bradley and Nevena Norris
in "LoVeland," the pipe organ recitais
and the Pathe news pictorial.
Gayety: "The Big Burlcsque
Carnival" with Billy Watson.
TOE HURTIG presents The Big
Burlesque Carnival at the Gayety
~ this week. 1t is said that this
capable manager has spared
nothing ia the Tny of expense 20 pro-
vide scenic investurc. COstumin2, cleo
trcnl. and general effects. his idea be-
ing TO make it on n uar with Broadway
attractions. Two distinct acts are nre-
scented. with I'D Lee Wr0the in "Iiig-
gins At the Race Track" the scene of
| which occurs at the famous Belmont