The Richmond Virginian. (Richmond, Va.) 1910-1920, 1916-09-23
UNITED FALL FASHION
SHOW EARLY IN week
Tuesday and Wednesday Arc Days
Set For Inspection OF Fashions
Newest Creations.
WINDOW SHOW MONDAY NIGHT
Richmond Shopkccpcrs Have Had
Buyers Get the Newest and Best
and Richmond VIII Wear What II
Wants-Extrcmes Fewer This Year

Few cities in these United States
Will make finer display of the high
lights OF fashion this fall than will
Richmond on Tuesday and wednes-
day OF the coming week. for Rich
mond merchants have spared neither
effort nor expense in gathering the
greatest and most attractive offerings
from the fashion Centers OF the world
for the fourth annual united fall
opening
The fourth annual united fall
opening OF the Richmond shops will
be on Tuesday and Wednesday on
Monday night all windows will be
brilliantly lighted that these offer
ngs. as indexed behind plate glass
on the sidewalk fronts. may be view
ed by passersby and by those who
come from the four corners of the
city and the suburbs to see.
On Tuesday and Wednesday, while
the stores are open for the benefit OF
the throngs of followers of Dame
Fashions whims, there will be a
wealth OF novelty for the pleasure of
the women and the admiration OF the
men. Men, as much as women, al
though some OF the men do not ad =
NIT II any more Than do the women.
appear to be deeply interested in
being in style"
Get Away From Extremes
The women wear the gay fineriex
that creators of styles get lot Of
publicity about. and then comes pub
licfty for the creations themselves as
worn by low-necked. short skirted,
hsgh-beeted persons The men are
interested in these. and they also are
interested In whether or not low
nntkg short ~ y,,yv1
about the boots--are to continue to
be worn. They are. but according
to the advance notices they are not
to be so low nor 30 short. There win
be some modification In the extremes
OF the last season. for which some
sane people are truly glad
Mems styles-which for the last
two seasons have gone about as far
toward extremes as have the women's
styles they have talked ahout~-are to
be more nearly sane, too. this year.
And this Is another thing for which
sane people are truly glad
Richmond shops Up to Minute.
But regardless of what people
think OF the styles sane or not what
ever is style. whatever Dame Fashion
DEGREES. and whatever may be the
taste Of the creators OF what people
Will wear most. are shown in Rich
mond. The latest. the true word. the
dictate OF fashion, all are ever be-
fore the eye of the buyer for the
Richmond storekeeper Judgment.
tased on experience of years with
apparel wearing inhabitants OF Rich
.monds- guides the acts of these buy
ers- Richmond dressers want the
lslsst ~aad best. the finest and the
most attractive. So buyers for Rich
mord shops secure those things that
satisfy the Richmond taste--some of
II extreme and some of 1t sane
This year. as in past years. buyers
/ have been up To the minute. They
have laid in stocks of the most at
tracfive and Of the most pleasing
things 10 wear Whatever Richmond
Woull have Richmond merchants see
that Richmond buyers secure. The
Richmond stores do not make the
styles. but they make certain that
they have whatever the style may
be.
SO this years fall fashion show
will be as splendid as any in these
United States, and, buyers and win
dow dressers declare, the greatest
show ever made in Richmond.