The Grenada sentinel. [volume] (Grenada, Miss.) 1868-1955, 1916-11-03
RATE
TO Be ADVANCED.
PRICE OF PAPER MAKES
THIS AGIloN NECESSARY. Z
New, PriassrhassNcarly boeEisd ix
Price and Everything Else Up
Hundredy of Papers Dsige l. -
NEW RATE EFFECTIVE JAN. 1

NEW RATE EFFECTIVE JAN. 1.
Since The Sentinel announced last
week that it would increase its SUBJ
scr,ption ate from $1.O0 per year to
al 90 per year, effective Jan. l., 1917,
many of our old subscribers have
come in and paid up their subscrip-
tions and renewed for another year
to take advantage of the existing
rate. And in every instance they
have expressed their approval of the
course, not only because of the con-
tinued advance in the cost of news
print paper, but because Of the fact
that an all home print (eight pages)
newspaper is well worth $3.50 per
year. s Q
In order that every reader Of The
Sentinel may take advantage of the
present rate, we r giving ample adj
vance notice of the increase in price,
so that no one car complain. The
new rate will become effective
promptly on January l, SO that if
YOU want to get The Sentinel for
$500 per year, all you have to do
is to pay up any arrearages that you
may owe, and one year ahead, and
this may be done at any time be-
tween now and January 1. We sug-
gest; however, that this should be
attended to RIGHT AWAY, so that
it will not be overlooked, as there is
going to be a rush to "get in out Of
the wet" before this offer closes.
On January l, we will also put into
effect the cash-in-advance plan, and
all subscriptions not paid by that
date will be discontinued.
The situation in the publishing
field is explained in a way that it is
better wofded than probably we
could put it in the Manufacturers
Record, the great Baltimore publica-
ton that makes a speciality of manu-
featuring and industries of all kinds.
1t is better posted on general condi-
tions than any other publication in
the United States, and says concern
ing the newspaper field, the follow
ing: ~
"The price of paper which has ad-
vanced from 100 to 200 per cent or
more, over prices prevailing a year
ago, seriously threatens the life of a
large number of publications through
out the country and greatly lessons
the profit of others.
at is doubtful if any other large
industry in the United States has had
to face so serious a situation because,
when prices of raw materials have adj
vanced, the manufacturers of the fin
ished products have advanced their
prices, and thus thrown the burden
on the ultimate consumer. In the
newcpaper business this has not vet
been done. The newspapers, from
the largest dailies to the smallest
weeklies, have been bearing the bur-
den which to many publications will
mean complete destruction and to
many others the wiping cut Of all
profits.
Had the newspapers of the coun-
try be N as prompt to defend their
own ir.erests as they have the inter-
ests Of others. they. too, would be-
fore this, have undertaken to save
ther1--lvc7 by all advance in SUBJ
ser.ptic', price and in advertising
rates. Under existing conditions they
will be forced to do this ooner or
later and thew cannot POSTPONE it
much LONGER without serious financial
embarrassment to many of them.
Hundreds of the smaller weeklies. in
GLIDING the religious papers. which
have had but q very narrow margin
between loss and profit, will, we fear.
suffer most seriously, and many of
them d~isastrously, unless the public
promptly recognizes the situation and
accepts an advance in subscription
and in advertising rates, and thus
saves the situation.
1.-THE day laborer, the mechanic,
the farmer and nearly all business in
~terests, manufacturing and mercan-
tile under the activity Of the times,
are showing larger earnings than Tor
years. But the newspapers as a
whole, are meeting a more perplex-
ing problem in the doubling. and in
some cases the trebling, of the price
of paper. and in the absolute inabil-
ity to contract in advance for sup
plies, than they have ever had to face
before. The statements which have
recently. appeared in the daily pa
pers on the subject do not at all ex-
aggerate the seriousness of the prob
lem"