The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-03-12
GEO. WASHINGTON
WAS ONCE DEALER
IN REAL ESTATE
ADVERTISED IN MARYLAND
JOURNAL AND BALTIMORE
ADVERTISER IN IT'S WHICH
MADE MENTION OF PENsA.
COLA.

point, even IL he were not first in this
avocation as he was in wal, peace and
his countrymen's hearts, is shown by
a specimen of George Washington's
''copy," now in the possession of JEFF
ferson Thomas, Of the Thomas Adver-
Using Service.
The Washington real estate "ad
appeared in the first issue OF the
maryland Journal and Baltimore Adj
vertiser," dated August 20, 1773. The
present Baltimore American" traces
its descent directly from this paper,
and recently issued fac-simile of the
first number of it. A copy was sent
to Mr.. Thomas, who ran across the
Washington advertisement in looking
it over.
A four-page sheet, 10 3-4x17 inches,
three 3-inch columns to the pape, the
initial appearance Of the Journal and
Advertiser seems to have been delay
ed by conditions not unlike those
which confront publishers today. The
editor, whose salutatory is signed
t"1the public's devoted humble servant,
w. Goddard" explains that the long
expected event had been slow in taxi
ing place because of ''the great diff
Guilty and experience in obtaining
proper assortment of printing ma
terials, an inadequate number of SUBJ
scribers to defray the charge of print
| ing, added to several unfortunate
events which have happened to me-"
The editor pledged himself to make
his paper contain not only "the public
news" collected and compiled with
| the greatest care, but in the event
there was scarcity Of this, to fill
the space with "moral pieces, from
the best writer's He announced him.
self as glad to publish whatever was
sent him in favor Of liberty and the
rights Of Maryland, il decent Ian
guage were used, but was resolved
that his paper should De free and of
no party. Particular stress was laid
by Mr.. Goddard in his prospectus on
the Importance of agriculture, and the
Journal and Advertiser committed to
the interest of the husbandmen.
| Following the salutatory, more
than two full columns were given to q
letter from ''the Bishop of G. to the
Earl of Bellemont, on his late due
with Lord Townshend." A half page
of the paper is devoted to contributed
articles, a column or more to miscel.
laney, and only two columns of news
London matters of date of June It'll
were the latest covered, but New
York and Philadelphia happenings al
late as August 18th were recorded
There is printed an extract from {
letter written at Pensa cola, on july
18th, announcing return of the com
mittee sent out by the Military AID
, venturers," for exploring the lands OF
the Mississippi. They are reported al
perfectly satisfied with the soil, eli
mate and great natural advantages o!
this country" This Pensacola cores
pendent reports settlement of thu
country contiguous to Natchez as go
ing on with incredible rapidity, abov,
four hundred families having come
down the Ohio from Virginia and thu
Carolinas, no less than four vessels
having arrived from North Carolin:
only, filled with inhabitants. Parsol
Sweezy, with his little party from
New Jersey. are lately arrived"
The journal and Advertiser" il
this first issue carried a page and
, half of advertising-nearly 40 pc
! cent of its total space. Legal notices
lost and found ads, professional cards
etc, occupied most of the space. Mer
camille advertising was confined to tn
, announcements of firm Of jewellers
/, and that of manufacturers to q coupl
of clock and watchmakers. A firm o
' tailors, a liverman, commission an
insurance broker, a coppersmith, tay
ern keeper and warehouse concer
each took small space-the latter hav
h ing tn eonly illustrated ad in the ps
per. A teacher ct the English lar
e guage, writing master and accountan
J. took nearly column to explain hi
t service to the public; a small spac
a described tract of 500 acres of Ian
e to be sold to settle sn estate, an
n the sheriff of Baltimore county curtl
: announced that his deputy had hi
;, orders to execute any person this
c has not paid his public dues"
S George Washington, Of Mount vel
e non, in Virginia, was the papers mos
s liberal patron in an advertising wa,
d His announcement took the bette
!, part OF column, and no space We
o wasted in display. In calling this ''ad
e of General Washington TO the after
: ton of reporter for the Journa
$ Mr.. Thomas suggested the similarit
o between its wording and that of Il
e modern type of land "copy," such 1
} Florida operators in reel estate som,
It times use. The Washington announe
ment did not confne itself strictly /
d statement of things that were
IL matter Of experience or history, b,
II took several peeps into the futur
y One of its predictions, as to the Sc,
p of government of the future state ,
s Ohio, seems not to have been an a
t. curate one. But here is the cad +
duced about one-fourth. in exact fa