The Julesburg grit-advocate., 1916-01-06
MISTAKE OF SMALL
TOWN MERCHANTS
FaIlsre sf Many u Grew n Fssnd Il
Re DE to Lack Of Advertising.
LOCAL NEWSPAPER CAN HELP
Clsser Attentisn t. 'Psblieity Would
Tc Beneficial ts Many IDeaserS-
Artlele Thst Every Publisher
Shsuh Print
BY JOHN HENRY WULF, in Barry
Record

Record
The greatest trouble in most small
communities is that the merchants as
q general rule are Jealous OF their conf
petitOrs In the same town or neighbOr-
ing town and think because spas
modic insertion OF small ad doesn':
keep them and their clerk jumping to
fill orders, 1t doesn't pay to advertise.
And also they do not pay enough at
tention to this most important part of
their business.
AS a general rule, in his ad writing
when he finally does decide to invest
few jitneys with the local paper, he
waits until the last possible moment
before getting the printer the copy and
then scribbles only few general re-
marks that the public already knows,
such as, be II grocery store: I'VE
have sugar. lots Of it," and signs his
name, and the same way with the dry
goods store: I'VE handle skirts
socks" and so on through the differ
ent lines of business. Get some pep
nto you and give the people the in
ID: ,ients that others are doing and
:, will pay to advertise
The sooner the merchants of any
town where such conditions exist get
to understand that getting up good
readable ads. in an intelligent manner,
of what they have to sell and what
prices they want, is as important as
opening up their store in the morning,
the sooner they will learn that 1t is
advertising that brings in the coin
So many merchants and others who
have goods to advertise say: "Oh. l
haven't time to write an adj" but still
you see no one In the store Get busy
or you will be sorry some day to see
your trade gradually slipping away
from you, and no ones fault but your
own. What would you say to clerk
who would tell you he hadn't timc to
do certain important duty he had
to perform! Undoubtedly 1t would be.
Take time or get out
Others say: II don't have to adver-
, tise; everybody for miles around
knows me" Sure they do, but II you
don't get up and hustle, or "shakc a
Leg" as is sometimes said, they will
put you down as a has been, and in
these days of hustle you have - be up
a'd going after what you want OF
someone will beat you to 1t.
+ Ii You haven't time or don't know
how. whydont you and others in a
like predicament get togethe: and hire
one who can and you will make adver-
iising pay. This can be done at a
very nominal cost.
Nha: does It cost the large mail nr-
catalogues into this county to get their
der houses to advertise and send their
goods before the people? There are,
at a small estimate, about 5000 large
catalogues sent into this county each
year, not to say anything Of the nu-
mereus smaller ones which we will not
speak OF. The 5000 large ones cost on
an average to place in the hands oi
1.-THE receiver, printing. postage, pack
ling, ETC., about one dollar each. This
means 5000 spent for printers ink by
a house hundreds of miles away. Dc
iyou think they would continue in bust
ness long if it did not pay' No; they
ge: this amount back and much more
and have a good profit on their books
besides.