The Birmingham age-herald. [volume] (Birmingham, Ala.) 1902-1950, 1916-09-25
Birmingham Clothiers' AS
ISOLATION Adopts Plans to
Stop Misrepresentation
AGREE ON DATES FOR
CUT PRICE SALES
Will Prosecute Merchants Who Violate
City Ordinances Against Fraudulent
Advertising of Merchandise.
Many Firms in the Association

The joys of the bargain hunters are to
cease
Merchants initiating values of clothing
for the purpose of making the reduced
prices seem abnormally small to the avid
purchasers are to be checked in these
practices. The round of bargain sales
has been stopped. Truthfuness in adj
vertising must be essential in the future
These decisions have been reached by
the Birmingham Clothers' association
an organization that has the support and
backing of many of the leading mer-
chants of the city.
These checks will be aimed against adj
vertsers who have not truthfully repre-
scented values. To cope with the situation,
the board of directors, at meeting
Wednesday, will appoint a special COM
mittee having as it's purpose the enforce
ment of city ordinances which declare it
to be illegal for a merchant TO adver-
tise for sale merchandise, which he does
not possess, or which is misrepresented.
DATES FOR SALES
Two dates-January 10 and August 10
have been set as the first day upon which
special sales can be inauguratcd by the
merchants in the association. Before
this date, the merchants can offer spe-
cal values, but the agreement prohibits
such advertising as "s2s suits for So
THE Birmingham merchants have
adopted plans that should do away with
false advertising in the newspapers
Ben We'll, of NJ. We'll & Brother, said
last night. The board of directors of
the Birmingham Clothers' association,
consisting of Jake Friedman, w. w.
Odun, Max Blach and myself, determined
at it's last meeting to take some measures
to prevent such practices. We can no
longer tolerate such alluring false I'd
vertising as $40 values for s15,' and all
wool suits for SIS 1t is not fair to the
public to permit such impositioi.s.
There is city ordinance that pro-
hibits any advertiser from offering some
thing for sale which he does not possess
or from misrepresenting goods, In the
past, it is apparent that trutnfulness in
regard to making announcements has
been disregarded. But now we are going
to take measures that will stop these
practices.
cat the meeting of the ooard on
Wednesday, a special committee will be
committee to devise means I'd see TIL 1T
the city ordinance prohibiting misrepre-
sentation in advertising is obeyed. The
merchant who violates the law Will be
exposed, prosecuted and forced to suffer
for his decetful acts. 1t matters not
whether he be a member of this associa-
ton or not he cannot misrepresent MS
values.
MUST BE TRUTHFUL
'Of course, the merchant can advertise
faithfully, such as Splendid Values
for $15'
I'VE have agreed among ourselves that
the opening date for winter reduction
sales shall be on January 10, while sum-
mer bargain sales can be begun on
August 10. The board took this action
last Wednesday, and it has been agreed
upon by the members of the association.
Among the local firms that have repre-
sentation in the association are: Love
man, Joseph e. Loeb, Porter Clothing
company, Louis Saks, M. We'll & Brother,
Reynolds Haberdashery, Yeatman- Baugh
company, j. Friedman & Co., Joe ana Lee
Slaughter, J. Blach & Sons, Antwine. Nc
CURE & DeShazo, Sommer Tailoring
company, Odum, Bowers & White, and
others.
ITO enforce the principle Of truth in
we must have the support
of the people and of the newspapers. 1t
is imperative that the merchant shall
not misrepresent values in offering goods
for sale, and we are going to realize
soon this object
The president of the Birmingham
Clothiers' association is Colman Elach,
of ]. Blach & Sons.