The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1916-07-14
Ex-pEDDLER RICH.
After Thirty Years He Distributes
$4,000 Among Employees.
BEGAN WITH NINETEEN CENTS
New Yorker invested That Sum In
Suspsndsrs and Sold Them on the
6owsry-Now 10 Able to Share Sue.
cess With Those Who Helped to
Make IL.

Make II.
New York Bernhard Bitter OF
gas and electric appliance company In
this city arrived In New York from
Austria thirty years ago with 10 cents
In his pocket. He invested his 10
cents In suspenders and sold them on
the Bowery. Recently he distributed
more than $4,000 among the twenty
seven heads OF departments and sales
men employed by the firm of which he
Is the president.
Mr. Bitter told the story OF his life
at dinner In the Hotel Belleclaire
given by his firm to the travelling sales
men.
II came to America from Austria,
said Mr. Bitter, when about eighteen
years old, and when | landed | had
just 10 cents. I met an Austrian friend
who ran small hotel near the Bat
terry, and he offered me a room and
meals on credit until | was able to pay
for them L accepted his kindness, and
with my 10 cents | bought few pairs
of suspenders, which peddled When
they were sold put my principal and
profit into suspenders and peddled
again. l kept this up. always putting
every cent OF profit into more stock,
until l rose to the proud position OF
peddler- merchant In those days a
peddler- merchant was one who had a
cart and paid ii man 81 a day to push
1t while he sold merchandise"
After time Mr.. Bitter was able 10
pay his landlord In full, and some time
later he was able TO marry. From ped
ding merc handise be went TO work for
the gas company OF New York, and
there he had his opportunity and his
idea.
II saw the possibilities OF manufac-
turing and selling lighting fixtures" he
told his statesmen. Il investigated and
found that thousands upon thousands
of New York homes were without ell
ther gas or electricity. | realized that
sooner or later every home In New
York would have one or the other, that
many new homes would be built and
that fixtures would be necessary wher-
ever gas or electricity went. SO | de
termined to go into the business OF
manufacturing and selling lighting fix
lures | took ali OF the money | had
saved-it wasn't very much, but IL
gave me a start-and | persuaded my
brother-in-law, now the secretary
treasurer OF our company. Charles A.
Gottesman, to put In all of his money.
and together we began business at 1873
Bowery This was I'm 1903 Our place
was small and our business was little
at first. / was the salesman. and Mr..
Gottesman was packer. shipper, credit
man. store manager and dozen other
things
"It was slow going at first, but we
were headed I'm the right direction
People began to use electricity and gas
more and more. and we began to sell
more and more fixtures. The rest Of
the story Is simply one of steady
growth. each year being better than
the year before and last year being the
best OF all
And now think we have got to the
position where we can begin TO share
our success with the men who have
helped us make II. We are therefore
presenting "A little gift to each man.
and wish 10 announce that In the fu
ture the profits of the firm will be
shared with those who help make the
profits
AT "a dinner given previously TO the
heads OF dena rtments checks were dis
tributed to the guests.