The Blackfoot optimist. [volume] (Blackfoot, Idaho) 1907-1918, 1916-03-02
MORE COAST DEVELOPMENT
General Roofing Manufacturing Com.
Pany Building Plant at Rich
mond, California.

mond, California.
! The General Roofing Manufacturer,
Company, makers of the nationally ad
vertised and well-known brand O.
certAin-teed Roofing. has, in the pas
few days, commenced the erection Of
plant at Richmond, California, whic,
they hope to have finished and in full
operation by June lst.
Richmond is about eleven miles from
Oakland and about fifteen miles from
San Francisco, and this location offer.
many advantages for a manufacturing
plant-sof this nature. s.e
The object of establishing a plant al
this point is to facilitate the manufac
ture and delivery of Certain-teed Roof
ing and other certain-teed products in
the Pacific Coast territory. The pro
ducts manufactured include asphalt
roofings, asphalt slate surface shingles
wall boards. building papers, insulating
papers, paints, plastic cements, etc.
This company operates three other
enormous plants, one each at East St.
Louis, ILL.,, Marseilles, ILL.,, and York,
Pa, but the cost of shipping these
products from the east to the Pacific
Coast has been so great that the people
i'll this section have not enjoyed the
same advantages in price and service
as have been enjoyed by people resid-
ing east of the mountains. When the
Richmond Plant is in operation, it was
stated by an officer of the company,
these strictly dependable products can
be purchased in this section at lower
prices than they have been quoted
previously, as the facilities at the new
Richmond plant will be such that manu-.
featuring costs will be at the minimum,
and the same sales policy, namely,
strictly dependable materials, big vol
ume and reasonable prices, as follow.
ed at the "General's' other plants,
will be followed in this territory.
The main Office for the Pacific Coast
will be in the Insurance Exchange
Building, San Francisco, in charge Of
Mr.. Dutro G. Gale, who was formerly
sales manager Of the company's office at
st. Louis. Mr.. Gale recently returned
from England, where he spent some
time investigationg the roofing situa-
ton and possibilities in that country.
The new plant Of the General Roof.
inf Manufacturing company, Of Rich.
mond, California, will be situated be-
tween the main lines Of the Southern
Pacific and Santa Fe Railways, a loca-
ton that is considered to be very good
by manufacturing experts. Lumber
for building is cheap, transportation
facilities good. the water supply salts
factory, and everything taken into con-
the "General' will have
an admirable location for manufactur-
ing and operating at the minimum Of
expense. This plant will also include
large warehouses for the storage of
manufactured in excess of
the demand. This will result in con-
having good stock Of fin
ished materials on hand for prompt
shipment.
AS is usual with the General in.
other parts of the country, the policies
ON the Pacific Coast will be big and
broad and will be shaped to build bust
ness on Certain-teed Roofing and other
Certain-teed products with jobbers and
dealers everywhere. This method in
merchandising in other sections of the
country has proven to be the most
economical and most satisfactory, and
in the long run, the consumers obtain
a better product, better service and at
more reasonable prices than they would
by purchasing the materials through
other channels.
The General Roofing Manufacturing
Company is a large user Of space in
most of the principal publications and
newspapers throughout the country;
newspapers particularly being used free
ly in the Generals publicity cam
paign, as it has been demonstrated that
in newspapers which do not
solicit fake or questionable advertise
nents, and which do not appeal to
those who feed on scandal and yellow
journalism, has a very wide and far
reaching effect in building the "Gener-
al s. business.