Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-09-24
FALL STYLES TO Be SEEN
IN RICHMOND THIS WEEK
United Opening of Retail Merchants
Association to BE No
table Event.
ATTRACTIVE WINDOW DISPLAYS
Worlds Designers to Have Their hest
Efforts on View Tuesday and We'd
ncstlay - Millinery, Housefurnish-
inE and Shoe Stores Join

This week Richmond presents it's fall
styles. and Dame Fashion Will walk
abroad in all her glory, when again
the members of the Retail Merchants
Association In all lines OF trade will
unite To make an exhibit of prevailing
nodes and models of merchandise which
Will comprise Il most remarkable show
ing Of the newest things for wear and
use for the fall of 1916 The fall
fashion show begins with the opening
OF the shops for business Tuesday
morning and runs through "Wednesday.
From the studios of the worlds style
designers fashions masterpieces for
the autumn Of 1916 nave been as
Sembled to be tittingly exploited TO
all Virginia through this United fashion
show. y style mirror rejecting fash
ions every whim and fancy tor the
new season anu Whatever is correct
ana clever. whatever is beautiful and
exclusive, whatever Is most 20 be de-
sired from the standpoint Of style at
Effectiveness I'm fashionable apparel or
10 adorn the home will ho found In
abundant variety in Richmond during
this style carnival.
The united openinc" Of all the re-
tail shops OF the city is plan already
demonstrated success, and appeals
alike to the merchant and the con-
sumner Tho women approve Of il. and
II il the women who buy for the fam
lilies, and whose approval IS most worth
while. With all the stocks complete
and on display at one and tho same
time fine comparison is possible
botn as TO quality and price. and the
advantage is obvious. ON the other
I hand the mcrchau; has done away
with the harhazard opening and con-
sequent interruption 10 trade. and his
season starts off with rush, which Is
likely TO keep up.
For weeks past, the merchants have
been buslly selecting their goods and
for days the window artists who have
been delegated the duty % framing
The pictures, rs we'll rs creating the
pictures themselves. have been study
ing the various modes and colors and
favors and with what success they
have met will be apparen, when the
lights have been turned on and the
shops thrown open and the beautiful
views presented 20 the eye
Milady and the man behind the purse
Will be in the line OF inspection. and
IL is said that the STYLES this season
VIII be more beautiful and exquisite
than those of preceding seasons
Not only VIII The millinery and dry
goods stores spread their wares before
the public view. but all other business
places-the haberda sheries. shoe shops.
art stores. CoutectiouerS- houScfurnish-
ing places all viii show the hunter
for fashions and ,hc housewife what
is To be the proper thing for thc COM
ing season.
As unon previous occasion & OF this
character. crowds Of people are expect
cd 10 be on hand not only from Rich
mord. but from the territory 10 which
this city caters. 20 take a look n the
beautiful and good things TO be placed
upon exhibition The merchants will
vie with each other and the whole
community is invited 20 inspect what
Bichmond's merchants have provided.
Promptly ut the opening hour Tues
lay morning the doors Will swing wide
for tnos" who wish 20 inspect or buy
and the on"n'ns Will continue through
Wednesday,
In speaking OF n" affair w 4
Clarke. Jr. secretary Of the Retail
Merchants Association. said that tho
merchants Of The city are enthusiastic
over the coming event, and that there
VAS every indication that it would
equal II not surpass. any Of the pre-
"!iug merchandise displays In the
history Of the city, and there have been
some great ones in previous years.