The enterprise. [volume] (Harlem, Mont.) 1899-1926, 1916-09-21
Weekly Newspapers
Bu]1Ua1k of Nation
Says Arthur Brisbane

Says Arthur" BrisbQ11
Arthur Brisbane the brilliant editor of the New York journal and
oy the highest salaried editorial world has dca
anu again that the weekly published smaller tov
e nation are the most important in the whole social
numerical fabric of the United States
Says Mr. Brisbane in editorial:
The weekly country newspaper national policeman
In the night city policeman standing in the
middle of the post There he stands in all nde
OF weather He must people know where thew
can find him. '
What fixed post policeman big city, the country news
paper is to the nation.
Is the national policeman ready to hear the neo
Pies complaint ready against 1egsl
zion or dangerous public opinion.
Ihe country the national public FORUM it the con-
cenated Of local thought country
oned ARE the people and the power Of the country
metropolitan editors busy nformed biz bus
~ men 1a to appreciate the country editors Importance
VINO edits country newspaper and his
11oence Is the school teacher Of women
is him that the citizens mind time of doubt for in
formation and for advice based local knowledge
There at least fifty million beings in this country to
"nom the voice of the country editor other
voice in the nation
As the country editors great forming public opinion
protecting public interest influencing Congressional action is
great as business agent and POWERFUL ADVERTISING
MEDIUM
Over and the Hearst emphasized fact
that the country editor recognized and utilized as the n
ton's MOST EFFICIENT SALESMAN
He If he has five hundred or thous
and circulation that means five hundred thousand
advertisers can reach effectively only through him.
The advertisement well told displayed in the country
newspaper actually reaches the buying public the
world And that public be reached with equal efficiency
through ANY other medium
The subscriber to the customer of
the intelligent advertiser He buys everything
vestng machinery from encyclopedias paint
for the roof for the cellar fancy yard
fencing to drain tile for the fields.
Pick typical family that reads the tvpca Am
can country and there buying
es intelligent business the United
States.
This fact the Hearst newspapers always emphasized al
though Mr. Hearst country
per and has on the contrary great interest metropolitan
newspapers in national magazines and other mediums
It the duty public welfare to proclaim
the value the country advertising medium
less Of personal interest
It is important the nation country
solue independent of corporations except
the readers whom he serves.
prosperity INCOME of the country editor
to increase the efficiency greatest
institution in the United States.
The business helps build his country the
time the best medium for building his
large share his advertising appropriation country
newspaper
There nearly twenty thousand country newspapers published
the United States each Of information
tvty each schoolhouse for grown woman
important member Of the national police exaggera
ton that democratic United
impossible should this enghening force country ewspa
pers, be suddenly eliminated
they checks guardians and watch
Every Congress knows the his country
those newspapers are watching
his And if have something approaching democratic
ment the United States thank the country editor
NE WIBAUX FARMER
WHO MADE FORTUNE