davidaulloa/AmericanStories huggingface dataset:
St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1916-06-28
PAGE ADS m NEWSPAPERS
GoOdrich's Advertising Manager Say
They Pay-Put Pep i'm Selling
Campaigns.


2. G. Tbbitts, advertising manager
OF the B. F. Goodrich company. of
this city, in an address turned the
searchlight upon newspaper advertis-
ing and proved that it rested upon a
stable, secure and successful founda-
ton for the widespread FORMULATION
of the gospel of modern merchandiz-
ing.
II don't care how many autos you
own, or whether you're a movie bug,
or golf f1end, card shark, a book
worm or whether the whole family is
down sick, you read the newspapers,
everyone of you. There's nothing in
the realm of print that beats the
newspaper-reading habit for hanging
on to your curiosity. You must know
who is being nominated for president,
how many warships went down yester-
day, what is happening in town, in
other cities and in other countries
and you must know it today.
Right Kind of Ads Also Read
"And when you read the newspapers
you must read the ads. You can't es-
cape them-not when they are written
so that they uncover a vital spot in
your armor of supposed indifference.
Amy other kind of an ad doesn't count.
OQ WOA40A AC00 IL IL LAAAC AQuE
heavy on your hands.
ST believe an advertiser should not
attempt to capture the full quota of
newspaper readers by small space
unless forced to. Use quarter pages
and half pages as much as you can.
Then your message can't be missed.
and every now and then run in a
full page ad. 1t will put pep into al
most any selling campaign. 1t towers
head and shoulders above the other
claimants for attention. 1t is impress
sive. It's the big voice in modern
ACKNOWLEDGEMENTS voice that is
heard round the whole city and out
across the highways and by-ways of
a papers trading territory. It's AZ
en-. cannon shot-and it's deep boom
signals a selling victory.
Every quarter page or half page
ad that follows a page has twice the
chance to succeed and to interest and
impress the great bulk Of readers
with the advertisers message. Ex-
perience proves it.
Goodrich Page Ads Hit the Mark
1.-The B. F. Goodrich company re-
Gently ran a page ad all over the
country entitled Tntegrity-and the
house behind the tire The effect Of
this page was electrical. Dealers ev-
erywhere. pasted the page in their
windows. Newspaper readers were
deeply impressed with the bigness, re-
liability and good faith of the wonder
full Goodrich organization.
1.-The cost of this page in no sense
represented the great dollars and cents
goodwill value which the Goodrich
company secured as a result. It was a
money-maker, was that page ad. And
it has vastly helped its smaller broth
ers, the quarter and half pages which
followed. to sell Goodrich Tires. It
put thousands upon thousands Of dol
lars worth of life into the whole cam
paign above what it cost. Tt has
proved itself a wonderful investment"
St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1916-06-28

tensified, as the prestige OF being Sc
lected is very desirable.
Dodge Brothers cars were selected
in the present instance after a careful
investigation, and turned particularly
on the cost OF up-keep. The onlcials
found. according TO their statement in
recommending the purchase. that the
Dodge Brothers cars were particular
ly low i'm repair costs as well as gem
eral operating expenses when service
rendered was considered; In fact, they
led all Of the cars tested by a wide
margin.
St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1916-06-28

Los Angeles Buys Dodge Bros. Cars.
A striking tribute to Dodge Brothers
cars has been given in Los Angeles.
where the county has purchased a
fleet of seven Dodge Brothers cars for
use in public work.
In no place in this country is COM
petition more keen In motor car sell
ing than in Southern California, and
when a purchase is to be made by
public officials. this competition is in
St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1916-06-28
PERSONALS

u. c. Salina. a veteran, narrowly
escaped serious Injury Saturday aft
ernoon. He started to cross the
street to the postoflce and was struck
and thrown down by an automobile.
One shoulder and one leg was bruis-
ed and he is quite lame. The auto
mobile did not stop.
Mrs. A. B. Carr and children, Pres
St. Johnsbury Caledonian. [volume] (St. Johnsbury, Vt.) 1867-1919, 1916-06-28

ton section or the Green Mountain
club are planning to visit the camp OF
these enthusiasts and to cooperate
with them in trail-making.
The day book. [volume] (Chicago, Ill.) 1911-1917, 1916-02-28
SERVICE DUTY. - T

SERVICE DUTY. - The word
Service" is quite misunderstood
nowadays. To be capable of serving
ones fellow men one must live in
harmony with them. Any infraction
upon this law reduces the efficiency
and happiness of the individual, with
the result that pain and remorse fire.
quently ensue. Personal pleasure for
selfish ends alone turns to pain.
My business is to extract the last
ounce of pleasure 1 can out of life.
Therefore l must learn the universal
laws, hence science. l must know
The day book. [volume] (Chicago, Ill.) 1911-1917, 1916-02-28

is saving the strong and letting the
weak die, yet we expect to lick Jap
an some day. Germany feeds all well
and all born are welcome. But we
act as though we could lick Germany.
We should all beware of natures god
of vengeance.-AlIen Steven, 1925 N.
Ridgway Az.
The day book. [volume] (Chicago, Ill.) 1911-1917, 1916-02-28

the truth and only thus can I make
the most of myself. And only by
raising my individuality to the last
capable notch-letting alone the
limitation of birth, heredity and the
centuries of rascality and egotism
that l have inherited from my ami
NAL ancestors 1 be capable of
serving others.
My advice is: Make the most of
yourself, learn the laws which gov
ern the world of matter as well as
mind, and then you will be whole
souled man." for whose services the
world viii be willing to pay any price.
3. Sonnenschein.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
H~cruhard's Article.
It's article IN par, is as follows

lis artiCl" ia part is as follows
90. rutuy's agreement 70 pay iudcm-
nifty for the loss of American lives and
to submit To- thu. tribunal ~ Thu Hague
the question ot whether the torpedoing
II tn. Lusitauia was IA accord With liz
tc.uattuuil law does not appear to have
satisfied tine Ann icau Government,
which insists that Germany admit she
was I'm the wrong This would deprive
submarine warfare OF any legal basis,
W. cannot belicN. that Ambassador
Won Berusturf's new Instructions en-
poWor him To- abandon entirely Ger
mtuy's previous position. Everything
now . SIS WITH President Wilson. who
il i"r ~. American Constitution enjoys
l' w.rS such ~ European mpuarchs can
scarcely exercise Il H. precisely because
OF tl, situation tina Germans must
cherish no illusions.
~ President Wilson wholly rejects
nv proposals without indicating
Willingness To- accept a compromise. then
the German Government would be placed
ia tho position of Welding further or u
letting Developments tax their course,
Yielding, however, would mean abandon
mold, ut the whole submarine warfare.
W can only express the hope that
America Will stlll recognize Germany's
concessions. If that is not the case We
eau lfN'Ill4' ltSo fNl"'l WIN certainty
that no decision Will he taken calculated
to east doubt on the dignity OF the Ger
man people or to interfere with their
vital necessities"
The hrcu: /eitnno in,erpre,s "I'resi-
dcut Wilson's warlike course as dictated
by political considerations and says that
tn. press Of Europ" has looked on his
actions throughout tn. war in this light.
NOT from a spirit OF untr!endliness hut be-
CAUSE they see that It In a thing to be
expected.
. At tn" moment II says. "it seems
best 80 emphasize the point on which the
, German p"Opl" arc most completely
! agreed namely. that nobody of course
would regard y conflict with the United
states a. "A slight matter. but that W.
are al resolved, nevertheless. TO take
upon lis this new cnmity II II cannot be-
7 avoided without sacrificing our ~self-re-
! ~p,ct and dignity. without laying upon
ourselves letters that hinder our freedom
of movement, in the struggle for our en-
/ isttnce."
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
TO ALLOW POLISH RELIEF.
G"rmnny Wiling for Z. :. tn Act
~ AIItes Are.

BtplN. VIA London, Feb. i-Germany
WI pcrWlt relief work IN Poland by
American charities If the Entonte Powers
consent to the importation OF food and
adequat" funds are raised 10 carry on
III" work.
This decision Of tho German Govern
W,nt WAS ANNOUNCED To-day by Fred
'r'.E - Nilcu't, European representa-
tive "t the Ro"k"fcllcr Foundation, and
tiSptr Whitney Of the american Com-
u~.sSIpu for Relief w belgium. l|oth
NaN" inst returned from 4 ~fortnight'S
ir,u through Poland and have found food
conditions IN the little country extremely
gave, especially among the poorer
classes.
~ WARSAW alone there are thirty new
cases nt typhoid daily. according to a
.ia''u"ut issued hy m. Investigators
Nd,nu'w'i"u aud cNpnsur" have" caused
Widespread epidrmirs IN the occupied
territory, 10 per cont. uf whose populI-
ton Is ~dcreud"ut upon charity, Many
refugees, collected IA camps, are fed
,.'. "cly les the Germans.
III" German Governments guarantees
include. according To the statement, that
No food now in Poland or imported into
that country viii he rcQuisitioncd hy
Germany, and absolute control of the
relief work is promised the American
commissioners,
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05

TIN" and again he asserted that Ger
many could not admit the ,ll,galIty If
the procedure of sinking the luS,ttuIt
fr~ make concessions which would de-
iriyc her Of the summarize as 4 wctIou.
and as frcque. tlv he emphasized the
fact that II tn. United states desired
to driv" matters - 4 breach Germany
cuuld 20 NO further - avoid u and
That the breach with an is lamentah,.
consequences must conn.
"The most I"gr-ttab.c phase Of the
s~itIHtion,' b." added In Que place. IS
that there exists no ,cully important
reason for a breach, no conflicts of in
~'crests between ';crnaHy and tho
United States. Germany j. counting an
reciprocal development Of trad" with
the United States after the war. These
hopes Will be d dashed. o, at any rat"
their development Will b" hamPeNd
greatly. II - breach w"r" To ONE nov.
But G.rndny can do No more
In discussing tina real value Of tho
submarine Dr. XInmrriuau.s statements
although not direct. were construed as
expressions Of his belief iu the weapon
- an agency against Engltud Re-,
minded tnat even experts had disagreed
previously In tins respect and that thcr,
had been very considerable doubt II IT,
merits he sad
Yes, used to feel tina way, but now
nave changed my mind"
There l. an attempt ~ h lOSSich'
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
SEES ANTI.PAPAL CAMPAIGN.
vatican Ornnn says EnOrt .. \foot
10 Com promise the Pope.


ROME. Feb. THE OsS'rroiorc no
mdno, the Vatican orEai, In an INSPIRED
editorial. deplorcs as false and misl.ad-
ing the reports OF tho Holy Sees att
'udc toward tho war. which. u says.
'oh, inusly are due tu an anti-Natican
campaign. with III" object ~ c"inpro-
missing tho Pope aud creating AN impress
sion Of his Partially toward ono group
OF helligercnts.
"tnstead.' the paNcr continues. the
pope H. determined To- continue his pol,cy
Of ahsniu," impa rtiali'y which h" has
followed since" the beginning "f the war.
as he was duty bound To do 10y hlS Apos-
tolir ministry
Tho OSs.rrr'orc Romano points oU'
various contractors reports which, II
says. w.r. ahSolu,elF without FONDA
ton I, instances tho ruiuors OF tho
imminent return to ZONE "t Cardinal
won Hartmann. Archbishop of cologne.
with the object Of countcracting the
anti-,;crman influence which the visit ~
Cardinal MERCER was supposed {" hav"
brought about and the declarations
which the Belgian Prima'e ", supposed
20 have made to the Pop" ~ regard to
the Independents" ~ Belgium Thes"
dccla "a tions. according to the report, IN
sist that the nation be restored and an
indemnity hc pad To Il.
THE popc," tho OSScrru'orc fouduo
adds. docs not pose rs an arhiter OF
peace or war. BESIDES. when y" gives
an audience 10 Cardinal MERCER there
T. nobody eav.sdropp.ng ou'sld" the
doors. nor does cardinal MERCER d.
vulgs tho conversation
The Pope sent hts own physician. lr.
Rattistiut. 90 visit Cardinal Mcrci"r. who
has now returned to IN. Belgian college.
The Belgiau Cardinal VII shortly he
received again in audience
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
TO AID PRISONERS OF WAR.
Movement started TO Garry Gospel
to Detention

\ movement recently has been started
10Y prosecuting Gospel work amorg the
prisoners of war IN tho great detention
camps ~ Europe. Under the name Of
tho American 'Nnmttto" Tor Gospel
Work Among War Prisoners a number
Of clcrgyIneu and others have banded
together for This purpose
Among those Interested are the Rev.
Joseph ". Kemp. pastor Of calvary
Baptist church Hugh Munro. Don O.
shelton. the Rev. Arthur ! Smith. SUI
pcriniendent ~ tho New York Evangel-
is'ir Conference rrof Frarz Zoll-r. pr.
william / Haven. president Of tho
american Rhlc Society pclavau /.
p!"rsou and others.
Pastor William fctler Of tho Dom
ENaugclia Of Hetrograd says there are
not less than 2.j0O.0 900 Russians held
prisoners III IN" German and Austrian
detention camps.
The general committee in charge ~
the work ~-ul'rltS contributions from
churches and the public Ia carry on this
work. Contributions may hc sent to
Edwin NJ Nulklsv Of spencer Trask &
Co, - Broad street, ar to tho thrtsfidr
H'rdid, Iihlc House. New York city.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
Ford Peace Secretary Leaves Der
lin for switzerland.

REWiI%, Wa lNnion, Feb. Louis i.
l.Ochu"r, secretary Of the Ford peace en-
petition, ana II. q, Evans OF Dcs Moines,
Iowa, Who was one of the delegates,
LEFT here last night after a stay OF sew
cral days. They viii proceed to Switzcr-
land in an cndeaNur Ia obtain the ap-
poiutm'nt of Swiss delegates to the
Neutral Peace Conference.
Both are enthusiastic over the pros
poets before the conference, Sweden and
NorWaN, they stated. had already named
delegates, Denmark would shortly, and
they felt that Holland and switzerland
would follow, They had also received
a cable from ~, j Bryan accepting a
scat on the American delegation and
one from Henry Ford expressing his
CONFIDENCE in IN" future ~ the venture.
The two anne IN contact with u num-
her of prominent Germans while In Rcr-
lin. They explained to Count Montgelas,
In charge Of the American section at
the Foreign once, the aims OF the Ford
expedition. No comments were made on
1t one way or the other. however.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
AUSTRIAN ADVANCE
DRAWS NEAR DURAZZ0
Vanguard Is Now Only Nine
teen Miles From Al
bantam Seaport.
Sr,c,ni "nb'. p.spntch 70 tn. Nr~

Iosnn>. Feb 4-Au Austrian War
ofico statement ISSUED Tonight say
that IN" Au>tru-iiuuEariaU army IuVtd-
IuS Albania from the north las occupied
the town Of kurJa. aud adds that td-
vance guards have reached IN" 'Sn'i
River, less than nineteen miles from
Durazzo, the hig Albanian port. which
is their immediate objective The state
mcnt follows:
The .\ustro-liuuGarian troops opcr-
atirg in northern Albania have &C.
cup.ed the town of kurJd. NdNtn'e
guards have reached the Ismi River,
The Austro-IiuHGartan Admiralty Is
sued an official statement to-day report
ing three aeroplanc raids on the
Albanian port of puraz2o. on January
%, January - and February 1. and one
on A,lona. where the Italian troops are
quar,ered, ~, February :.
til. ~uoruplaues participated in the
frst rad on Durazzo, " IN the second
and three IN the third. Bombs we're
dropped ~ the camps near the city with
destructive success. tn. report states, and
All the machines returned safely in spite
of heavy Run nrc.
ON the Aylona rald ono Of the aero
p,ancs had engine trouble u fell Into
the sea, but her officers wero rescued
hy one Of the other machines The re
Dor, on this Incident j. rs follows.
On February = Ayloua was shcllcd
hy thrt" aeroplanrs. in. Of our aero.
planes was hit in tn. motor twice and
forced to land on the sea, The COM
mauder OF the aerial squadron. Naval
Lieutenant IonyoN!r. went to assist
the aviators IN the damaged machine.
Although the sea was rough the Lieu
,,p,nt succeeded in taking both Off
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
MONTENEGRO KING
WANTS HOME HERE
American Girl. Survivor Of
Brindisi. Tells Of Rulers
Wish.
SOLDIERS DIED SINGING

ATHENS, via London. Feb. Marie
I.emos OF Irving Park. Chicago. one OF
the Red Cross nurses who survived the
sinking of the italian steamship Brin-
dis. which recently struck u mine in
the Adriatic. to-day told OF her expert
ences.
Thu present earthly possessions Of
consist Of IA pair of high laced boots. a
short khaki blouse, a jacket embroidered
with the Red Cruss insignia and "A Ian
mel waist.
Describing the sinking of the Brindisi.
Miss Lcmos told OF the death OF Miss
Stephanie iiampl. the New York nurse.
Miss lianpl could not swim. and never
came back to the surface. Miss l.emos
herself scrambled back aboard the
Brindisi. where she found 200 Mon
tenegriu reservists. Who were unable to
swim.
These men said they Would not die
by tho cncmy's hand" continued Miss
Iemos. They sang their national
anthem. and then one squad shot the
others and finally killed themselves
After being three hours IN the water,
clinging to a plank, Miss Lcmos was
picked up and taken to san Giovanni di
M"dua. Several men had been 81 ingiug
TO the samc plant. but had drorpcd of
one hy one. r." following day III" hod>
OF Miss IIanpl was washed ashore. Miss
Iemos took from II 4 loCket with the
picture Of the victims fauC", who was
killed Will" serving with the Serbian
army.
King Nicholas of Montenegro. do
scribed by Mics Lemos ~ "a kindly and
democratic old man took the party OF
survivors to Scutari in his own boat
Miss Iemos quoted Prince Peter rs say
Ing his father desires TO begin life anew
- "a private citizen. ''prcf"r,bly in
America.'
The rockingham Red cross unit rou-
sisted " Ms- Stephaule iitupl and
Frank S,uac.'k. both Of N"w York., whu
were drowned pr. Edward 'unot "f
Chicago. vino Is thought 10 have been
rescued and returned to BrindlSi. aud
br. George t;ucha and Miss l.cmos. both
of whom are ~ at Athens
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
ITALIANS CHECK AUSTRIANS.
Attack on Cot d. Lima
\rtiiirr, InRtrts mtg LOsscs.

Ff''' ' Nv '''f ~
ROME. Feb. THE following oNicia'
s,a,emcu, was issued by the Italian Wa
to-day:
On Wednesday night after throwing
hand grenades which damaged our po-
si,iots on the COL di Lana the enemy
made a violent attack. hut was re-
pulsed with heavy losses.
In the Tofana Valley zone our artil-
,cry Dispersed enemy sruurs, INJECTING
heavy losS.s
Dn the lSnuzo front there uas artil-
lcrv activity, especially against tho
villages. our batteries. replying. bonn
hardsd the railway.
Two enemy ~seroplan"s hofnhardcd
Gorge. in the Grade lagoon. George Is
an island in the Adriatic oN Aquileia.
to the west Of Trieste. and belongs TO
AUSTRIA The damage WAS slight.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
GERMANS SAY FLEET
MUST HURRY ACTION
Urge Prompt Attack on Brit
isll, Declaring "Dclay
Invites Disaster"
STIRRED By APPAM FEAT
.>peciai cabie Despatch 10 Tue SrN

NDf'fd ' HDff bGsp"t'H "
LoNuoN. Feb. 4.-Simultaneously with
the reports of German warcrat at large
in the North Sea comes evidence OF us
satisfaction IN Germany with the mac
,iyitv Of tho Kaiser's fleet. The Arpam
incident has served to revive cnthusi-
asm. The newspapers are eNhoruihs
Grand Admiral Won Tirpitz not to hesi-
tate longer TO 20 into battle with the
British navy and to prove Gerhiah SUI
periority OH sea as well as ON iahd'
The Tdgebidt says:
Let VIZ not lull ourselves mo q s.ate
Of false security. The British fleet ~
as formidable "A menace to-uay aS e'e''
Its readiness for attack or defence Is
rerfect. i,s mower is imposing. The vital
,binv for us to know Is whether TINS
eee, will seek to attain It's object ana
,ake tho offensive or will leave 1t to time
To do It's work.
9TH, veil which masks It's designs the
future alone can ltft. However. our W
So, dogs cannot afford to amuse them-
selves much longer by merely showing
their teeth. To remain any longer IN
the s,clusiun of the k'ol Cana II TO he
ridiculous. l"IaN WNl"S "'' ""N
humiliation.
rt,o Munich Nrbrsfc NdChriChfrn says .
"po,v,cn the methods % the Quad
,url. Entente and the Quadruple AM
an,e there is a marked difference. IN"
latter acts, while the former plaN-ar's.
\n, a day passes that tho n ana
newspapers Of the Quadrup'c Entente 40
not talk about new conferences. new de-
lbers'inng, proposed new decisions whlch
each time are Of greater Importance ana
which irfallihly will determine IN" course
= I.At A.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-02-05
ROADS TO HOLLAND
CLOSED BY GER MANS
Big Troop Movements Now On
in ~Bclgium-Drivc for
Calais Indicated.
ARTILLERY BUSY IN WEST
sp,c,oi cable D,spa,ca TO Tn :,

'pec'" ' "o'e Despn'ch 10 I'M =
GoSDoS. Feb. 4-The German, loo.
closed the frontier between N,,,.., 49,,
Holland. according to a d,sp,..a ,-o.
NUN
wa
>" ''''N wv !" P'fress
Inc transfer OF troups Is supposed 90 be
connected with the ulan of a.. G;.,,,,,.
for , ,iri,s ,,u.,d ,,.i.u
W" '' ~""
'Hf1' Ny
th' rrchc" war 'ince 'o-ddy d'a VI'a
artlIIerS actions french heavy ART.
80 '"',S ''.u''i. am
NO"''S' ''' NV "'''f V"'n'
phrdfil'n's Were directed against Ger.
man positions IN champagne, The A..
gonnc and Lorraine.