Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1916-01-12
SPOKANE METHOD
/. OF GOING after
TOURISTS TOLD
Continued from page one)

| q peter and greater IlOHOIuiu. IAdI
advertising the islands and it's doing
/ it in the right way.
IN wager there is not a man
here who thinks only Of his own, i'm.
mediate, selfish interests when he
| works for and with this AID Club.
! You give your time. energy and means
| working for Honolulu and for your
territory. When you do that you are
advertising the islands in the best
way possible. You show TO the world
that you have faith If you don't have
faith and show IT how in the world
could you expect strangers TO have il?
Your desire to work for your city, TO
speak we'll of it and to improve it in
every way is advertising. Don't for
get that. The satisfied. contented cit
izen bears the same relation 10 a city
that the satisfied customer bears TO
business institution. He is the best
ad known. .,:.~..& ....
so my advice to you is. stay with
il and keep on working for your AID
Club, which is one of the best me-
pie of community "
while am convinced that every
county and city must have the goods
before it commences to tell the world
about them, still the matter of let
ting people know you have something
that will be good for them is very
important part of city building.
when a city has something good,
| believe in speaking right up and
telling the world about it, and Homo
lulu certainly has the goods from
what ! have seen so far. First, be
convinced that your town is the best
OH earth for you, and then advertise.
Some Cities "Dead Ones"
when a city has story to tell,
tell it. If it is the truth people will
say it is great city-also that it
knows how to advertise If the city
with real good story does not tell it,
that city of course will be classed
with all the other dead ones.
Extreme modesty on eity's part
is just as bad as superabundance
of diffidence on the part of a man APP
plying for a job. The city with the
ability to tell forcefully and honestly
what it has, gets there, just as the
man who IS able to speak up gets the
job. ~. III.
Advertising has taken great
many different forms of late years.
Some tell concrete stories in the mag
aZines and newspapers of the country.
That is very effective way, and one
productive of splendid results for the
Spokane Chamber of Commerce.
"Others give annual festivals, such
as the Seattle Pow Wow, Portland
Rose Festival, and your own Mid-Win-
ter Carnival OF course, the Panama.
Pacific International Exposition at
San Francisco in 1915 was in way
advertising on large scale.
years ago the Spokane Chamber
adopted the slogan, Take care of the
surrounding country and this city will
then take care of ITSELF That idea
has been lived up to. Spokane's pub.
licity has been founded on that broad
principle of placing the entire Inland
Empire and its advantages before the
world. Not day passes but our pub
licity department sends articles to
hundreds of the leading publications
of America, telling Of some new de-
velopment or opportunity of this or
that town or district of the Inland
Empire, and am pleased to note that,
Honolulu boosts the attractions of the
ether islands.
Here in this richly endowed coun.
try of yours you have every reason to
be boosters, every reason to advertise.
All you need is little more coopera.
ton between individuals, between the
islands, between districts, and in a
few years you will be able to tell the
world with a straight face and clear
conscience: This is the only perfect
place for mortals."
Denver Post Man Heard.
Il dreamed of green mountains, of
flowers, white fleecy clouds, peaceful
valleys, home of love and joy, and
found that my dream had come
true" said F. G. Bonfils, one of the
owners of the Denver Post, in a talk
today at the AID Club luncheon at the 4
Young Hotel, which was one of the
best luncheon talks that has been CIV
en- at the AID Club in some time.
Il came from the cold, and the snow
vi Tic IlOChy EMOulIdlHo W LUIS All
geles and to the broad Pacific, and |
saw nothing of the beautiful islands
until reached Hawaii. / know now
why Hawaii has been called the Para
disc of the Pacific 1t Is truly NAM
ed, and, gentlemen, I would urge you
to keep Paradise of the Pacific con- !
stantly before the public. 1t is a slo-
gan that is real You who live here
can certify to that statement
Hawaii is infinitely more beautiful |
than the Riviera or any of the coun-
tries bordering on the Mediterranean
You have a paradise that should be
advertised more, and those who spent |
their time in the cold countries during
the winter would appreciate the beau. I
ties of Hawaii. Keep hammering at |
the beauties, that you have in Hawaii (
and the results will be attained
Service counts in everything This |