New-York tribune., 1916-07-23
sr,uth in Politics" To Be
Slogan of League
Started in Chicago.
HENRY LANE WILSON
TALKS WITH WILCOX
Ambassador Says Policy in
MEXICO Has Made lnterven-
ton Necessary.

u nsvs % advertise "the truth in
..,,.i,s" is the slogan Of a group OF
r.,,.eo Advertising men, who pre-
..,5 an entirely new plan for or
.;,eS publicity in the Republican
-,sicn 20 William Il. Wilcox. chair
= Of the National Committee, yes
.,-sav. The nucleus OF the organi1a-
-, already has been established IN
-.,,sro with Arnold Joerns as presl-
l,,, and Robert J. Virtue secretary
rs,y presented the plan to Mr.. VIII
e,x
he new organization, branches OF
.A,,h the advertising men plan 10
...Ahsh throughout the country, Is
.,s,5ed on the principle Of truth IN
.,rt,s." Its purpose, as set forth IN
institution and bylaws, is:
10 sdyance through every eonceiva-
~. r,srs Of publicity, and through
=, r,rs Of its membership, truth IN
.a.i,s. 20 advertise and promulgate
,-ipciples Of Republioanism; TO
,cs. and support the Republican
.,,-v by applying TO politics the same
..ospctive principles of advertising
srs merchandising AS are suo'eSSl"''S
,,shed 10 business.
League of Publicity Men.
Chairman Wilcox said yesterday
80. ne committee had the plans
..s.r adyisemcnt. Those eligible 70
-,-bership Of the league throughout
80 country must be announced he
rrsreans who are affiliated with the
t~.,re,s OF publishing or Advertising,
- .he,r allied interests, such as ad-
,,r,isers. Advertising managers, adNer-
rsiag representatives, advertising So
r,.,ors. publishers representatives
sdvertsing agents. writers ar'isVS'
tnrravers, printers and others con-
reeted with the graphic arts.
The representatives OF the IeaGue
sshred that 1t would give 10 the
Republican party a permanent organ
,,stion Of trained publicity experts
wbo will for the first time apply 10
,ortics the same merchandising prln-
.,ples that are applied 10 successful
business enterprises. The use OF news,
rspers. magazines and billboards Will
br resorted 10 in much the same way
.-at large mercantile house would
announce the sale Of new product.
Burton Talks with Wilcox.
Chairman Wilcox found 1t impossi-
Es 70 leave the headquarters IN the
Hotel Astor 20 spend the week end
s1,s his family because Of important
conferences on his schedule. lie spent
nost Of the day in conferences with
The individual members Of the cam
pairn committee before they left for
.beir homes. Most OF the important
.ssues Of the campaign were gone over
gain. the chairman said. He had a
ony talk with ex-senator Theodore r
Burton. OF Ohio.
Henry Lane Wilson. former Ambas-
.ador 70 Mexico, talked with Nh. Will
,ox about the Mexican situation, whicr
.sn be made one Of the most lmpor
.sut campaign issues. Later Mr. VII
son said that the Mexican situation
today was worse than ever before
He did not believe. he said, that the
conferences arranged in the Mexican
natter would amount to anything.
we are treating the matter ne
said. like a disease, without getting
AZ the root Of il, and / believe that
;he present Administration has made
Intervention absolutely necessary
Hughes Itinerary Complete.
Chairman Wilcox said yesterday
that the itinerary for Mr. Hughes S
Western trip next month was practi-