The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-07-07

The last time l felt as I do INST
/ now was when Jock was a bahv H.
TOOK sick, and the doctors were nuz-
zIed, They thought it might be some
/ tnlng wrong with his spine. They had
eonsultstion-hve of them-with The
poor little chap on the bed. naked.
1hey wouldn't let me in, so listened
~ the hallway, pressed against the
door with my face to the crack They
pEoaoed him, and poked him. and
WORKED ms little legs and arms, and
every tIne ne cried I prayed, and
.epI ana clawed the door with my
fingers, and called them beasts and
LoTtqrers and begged them to let me
IN, though / wasn't conscious fhat
was doing those thinps-at The tire
didn't know what thew were 5o;ro
to him, though they said It was 81
TOT ms good, and they were only try-
ms TO help him. But / only knew fhat
| wanted to rush in, and grab him M
IN my arms, and run away with him
run, and. run, and run"
She stopped. lips trembling, eyes
I suspiciously bright.
And that's the way I felt in there
this afternoon"
L. A. Buck reached TN and natted
| her shoulder "Don't, old piriI Tps
going to work out splendidly I'm
sure, After all, those chaps do know
best"
They may know best. but they
don't know Featherlooms." retorted
Emma McChesney.
True. But perhaps what lock said
when he walked with us to the ele-
yator was pretty nearly right. You
know he said we were criticising their
copy the way plumber would crAs-
else the Parthenon--so busy finding
fault with the lack; of drains that we
failed to see the beauty of the -archi-
lecture"
at. A." said Emma McChesRey
soiemniy, II. A. were getting old.
odd! You! / Hal"
You may 'HaP all you like. But
do YOU know what they thought 81 US
in there? They thought we were
couple of fogies, and they. hundred us.
/ that's what they did TIL tell YOU. T.
/ A. when the time comes fer me to
| give Jock up to some little pink-faced
/ girl III do it, and smile it il Kills me
/ But to hand my Featherloonls over
to a lot Of eold-blooded experts who
we'll" she paused, biting her hp.
/ We'll see, Emma; wen see
! They did see. The Featherloom pet
/ ticoat campaign was launched with a
| great splash II sailed sererrly into
4 the sea Of national busines Then
/ suddenly something seemed 10 40
( wrong with its engines 1t 9an to
wobble and showed q decided list 10
port. j ,s who at the begin. lg wa
so pulled with pride that his geld
iounl@lH pen tlTeateH-a - ..'fst t1e
comm ei ''ts setN Ilaala tleht
NeSl lost Two 9e2I ees 81 pour usnes~
gay, s.l ., nus i1-at8 N5 'i. ia
/ IIgipToaci'Iui motA2F%M@s all}s Au'n-
: Die
A dozen times a week T A. Buck
I would stroll casually ITO s Nc
+ Chesnev's office hi7 't's ing II
+ take held lie would 33r men
/ say ~the dealers have LAID in h,t the
! pubhc doesn't S clu. to be 4es-irg il
self li-1h from hnt ~ Gct he our
/ stuff.
! Emma McChesncv wo9'd nie and
shTug noncommlttal shoulders
WheH IT became very painfuily ap
parent that lt.wasn't taking hold, 7
a, Buck, after asking the Same qres-
ton, now worn and frared with ash
ing. broke out eros ~:
We'll, really, don't rltnd hc
/ shrug, but ! do wish rou wouldn't
smile After all, YOU know fhis ~
paign IS costing Us mon y-rea
| money, and large chunks Of it. It's
very evident that We shou'd7t heve
tried to make. national campaign 81
this thing
Z Whereupon Mrs. McChesnev's ST. AZ.
grew into a laugh Forgive me. n A
I'm not laughing at YOU I'm laughing
< because-well ] can't tell you Why
7 It's a womau's reason. and YOU
wouldn't think ii a reason at all. Tor
that matter, I suppose it isn't, but
I Anyway I've got something to tell
YOU. The fault Of this campaign has
been the copy. 1t was perfectly good
\ advertising, but it left the public cold
7 When they read those ads they might
have been Impressed with the charm of
the garment, but it didn't fill their
breasts with any wild longing to pos.
sess one t didn't make the women
teel unhappy until they had one OF
those skirts hanging on the third hook
in their closet. The only kind Of ad-
h a. & gaA aa I'D