The sun. [volume] (New York [N.Y.]) 1833-1916, 1916-05-07

OF the audiences on its numerous pho
toplays.
The obligation is made positive tina
the exhibitor shall render a daily Re.
port on the name in which a I.ask>
production was received by his audi
ence. and these reports. carefully as
sembled and compiled, oner indispu-
table evidence Of lis popularity or the
points about II which are not en,husi-
astlcally Endorsed. There is n space on
the report blanks where the exhibit
ors. who. more than any other class
In the motion picture industry are in
intimate touch with the public. COM
ment upon the picture.
The Lasky company produces thirty
six feature plays" every year These
are versions Of famous plays or novels
~ original %photoplays in which well
known stars OF the stage or screen
appear. The firm holds exclusive priv
ileee Of placing into picture form the
productions Of David Rclasco and also
the works Of the late Mark Twain.
In the dash Of film producers
through literature Of the library and
stage, 1t was inevitable that the time
was not far distant when the motion
picture producers would rely more or
less upon the works prepared primar-
.ly for the screen. This condition pre-
scnts great obstacles. as the popular
.t' u we 'ea'"'e P'ou"C'Io'i as uis-
''hSu'shed IRON 'he shorter MOVING
N~'Iie, hao us ""s'hnihs WIN the use
- =, IL "
=" e"'a'''S'eu "uihS "i literature II
h'"''e'' the p'ou"cers' WITH ihe''
-'e"' ""''un'S '" iN'S'e" 'ai''d'' pro-
't''' "'""s ""'s more W 'csS "''ih'''
'' 7''a'e' P"' '" 'n' '''n'e"t vi
o'a''' IL removed N''housh thes'
az many peiso'!S III '"e ~@h"''"l pc
'"'' '"""H''N " uch! '""' '1ls -
!" "''t ""i"'ta'' iSsue '" '"e d"S
"'r are ''H''s eau''s poS''''e III
NV "e'lhra''ohS th"' 'he tu'ur" l'pu-
'"r''s oi 'he nho'!"h picture u Il pr""'
.'"' ""''" '"' "'o'io" picture ''Se'i
"uH' "'.|''
~ '"he mas a''i"N come "Heh
'"' I'm" Oh "'h''r,a''"i' ~ broadening
90 Il ''i!u p"c'' III III" "i'a rush u
'''n' -"Iueh HarNe''S from the motion
r.''"fts popularity II Is stated tha'
'hef" ALREADY Is IN existence Il demon
a'.@11E condition ~ ofer-pr"dnctl"n
mere is also a condition of inflated
"Nhlhlt!oh' speaking before the As
S"inn'y codes committee ~ Albany
IN opposition to the state censorship
nil INTRODUCED nv Assemhlvman Fred
NJ. .\learn, me. statement was mad" by
lie" q. ochs, president IF the Motion
Picture Exhibition League. that 30 per
cent OF the exhibitors are not making
= living To-Day. Thirty per cent. ne
said are barely surviving and the
other 30 per cent. are making money.
Undoubtedly me NJ the contributing
oauses to this alarming condition. IN
addition to Ver-prnduction, lies I'm the
lCnr quality " much entertainment
exhibited. Another element is in the
unpopularity of certain themes which
some producers seek 10 thrus, upon
the public. Apnreclatipp tina, the
public in the las, analvsis holds the
verdict. the L.askv companv Is mak.
ing exhaustive research ror +ha mr.
pose of adjusting its producing force,
consta ntly tn tastes
There are several in,eres,ing ,e.-
lures about the system of da,,v renorts
from exhibitors throughout tho conn
try. photonlays which n,ease thou
sands who Obtain tbeir entcr,oinmept
in film theatres in one section NJ tho
country arc rocoi,od hal, hoort.ai, W.,
pjcture fans in other sectiors photo,
plavs presenting essentially a story AZ
rural lie are ,ike,v ~ he moro onthu.
sjast,caI,,, rece,ved In tho cities n,har.
rho conditions n,ctursd arc u]nknowr
,har In tho conn,rv p.,ors,nn ,his
nrocess ,onso dra,,.s y, oi,v ,i,a v,i,,
! d.sh ~ nroanuan ro W." ~
held more interesting to those who