New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-04-30

body were Gd tG s' and Explained
gloves Ss a f is inf f1S T sa
% .2 sond 5Is s 1 TsahSs in Am mans
this Gcf S %ay f'n must the f%d Of the
Year in the wrong
IT, ,son ,ybv B. Altman & Co.. the great department
- loer advertises in The Tribune is simple Altman
cannot stand honest criticism The tribune proposes
honest criticism of be they advertisers or "o" -
;, ouch criticism as embodied in the letter above f viz
bIcaton Of letter similar in import, b. Altman " 70 'e'V
49,: o ,bs newspaper that expected exemption from 'hs
poicv The exemption not granted Inc ,rou N. -,
TO permit dictaion of policy by the store was iolo 49,
b n, withdrawal of the Altman advertising TPPde""'
mans had expected to return for the revenue
IN this paper advertising space plus bonus IN the shape " sup
.;on Of news in its behalf 1t to the wrong market "
Tribune does not stock those goods ,
On March 10 there was printed in The Advisor column the
o letter accompanied by comment from gentleman well
known to 81,
dsm9nst5s:sd how t ss RIa''sn poSs p
store may be dsff'i SSt psT
daughter aged g nd back sn " When brought rubbes back the
2% t i5:9 ;2s S sssG sss1
way that att made tb Bs agsy SSnse''''
81 @ Ss sss 1 s s: ssss , ss.i :5
a 1sSsF sS No rubber would stand that
that for %s@'V NTH believed Sg svS a ss:
d qnd s f69' r "i f r PaG int
The point nit hGvS sd ne feel that ms h
charity s s me e pf that at primarily dealing
emPe who r me- but ~ BOT te poy Of the house
q defective
lreasoned kindly and judgment, in the face Of tan
treatment.
Now that letter is sufficiently mild and temperate and e1
presses charitable judgment unfortunate occurrence
But B. Altman Co. did not accept 1t IN any like spirit lhey
.nt.d il 1t hit too near home firm, like individual Is
most sensitive weakest and store courtesy Is Altman
weak spot as thoroughly we'll understood he tribune
Bureau Investigations before the Commuter letter was ever
received Had this been solitary and unsupported instance OF
dour.sv the letter would not have been published notwith
lii of tho fort he
corded TO him would been down the exception that
proves the AS corroboaon of other evidence however
wa. suitable for publication Within few days OF Its ap
pearance The Tribune received letter from b. Altman q 90
which might might have been regarded as confidential
communication To all doubt the consent OF the man
asement of Amans print the letter secured 1t was then
published in The Visor with comment as follows:
:gs. The alleged 'ss% % last Tsas @
Of one OF your @ Dnbhcd Without especial
Ss sAi personal 1 Snl assurances
P sby ssntsss tS a; ts. 5sBos
opinion da2gqs and qcal and we are at 5Gss to
had Sa the sG nnS Ct Ps d S the the D
Sss9 req }sss from publishing let
cOmmendaiO concerning and would further suggest that
unreasonable irresponsible or publicity A4x js C6
and refused d. Coming , does from
d sv When of this mnatng
carried and wsrs eT ai ed by any advertiser and advice
and contained the Altman letter not taken in
s00O both direct neen noted
surance other that M letters
that the policy Of Investigations The writer of the
judicial letter. "truthjugging hunter
irresponsible pubctyseekng ewrier the
fine frenzy of literary extaton
On
important position which
Of
knowledge the
the testimony committing the which they
mpu to conclusions without basis
other
Advisor will both phases with
regard Of letters point
another done and will continue do with other stores
Since then-March l2-no advertising Of B. Altman & Co.
has appeared The Tribune This did not reject it. Alt
mans withdrew it, best known themselves Resent
ment failure of politely expressed ndeavor The
Advisor may had nothing do with the But that
there must been feeling Of surprise and chagn the
store people this failure least suggested by the following
expression of opinion quoted long before the present episode by
complainant Altman dcoutey writing The Tbune
'Moreover-t may be taking unfair advantage of