The true Democrat. [volume] (Bayou Sara [La.]) 1892-1928, 1916-01-08
FINDING AND HOLDING YOUR
MARKET.
iBy Margaret Gray Blanten. J

Finding and holding pour market are
not two separate and distinct phases
OF your business development, but pro-
| eeed practically together There Is, of
course. some difference between those
Who act az retailers aud those who
supply ether retailers, bni IL In The
part of wisdom. since your retail
market mas be- somewhat ilnetua,ing,
Ia combine both To this end the
Womans Exchanges are excellent II
YOU are fortunate enough 10 have one
IN your town My advice Ia that, the
.aoment your little home factory Ig
| running on a satisfactory basis In
| supplying that one place, begin to
branch out 1t IL often finishing blow
10 little business when the main
customer quits. and IL In we'll to fortlfy
yourself against this la the beginning.
Possibly your beat ally In building
up this secondary trade ID some lndi.
yidual name and eontainar II In easy
to see this In the work Of the larger
firms, II In also vel To remember that
people. especially la the larger com.
munIties, are anxious for homemade
goods This IL your first asset, no, to
be hidden under the proterbial bushsI
Avoid getting things manufactured
looking. II you box your product il IL
bad 10 have boxes with your name
printed, as IL makes your product aeem
faetory or quantity made,
Nearly anything that can be- handled
In the box can be handled Ia waxed
papers, II II IL edible, aud tissue paper
II II is not. We except preserves, jams.
jellies. and so forth, and even these
may be handled in the new paper con.
tainers.
bo hot lie afraid 10 be informal 70
the minds OF most people informally
of the right sort IL the hallmark Of
"A comfortable home. aud an informally
made and advertised product speils
home made.
Have your goeds Oh sale al anex.
peeted plaeee. The tendency 10 20 try
10 sell bahy.elothes TO q layette shop.
candy 10 candy shop. etc, Put your
candy In Hover atore, toy shop or
school noseFs In q candy store or
baoA.stali.
If yos are specializing With camera,
put The posters not only In the gta,
TONERS but the florists. II you make
ehiidren's pictures, get peFmiasion to
pun q stack OF. business cards on the
Infants WEIR counter and In toy
store Remember that sha public has
money, but that you must catch IT In
the right humor to make IL want to
spead Ii. Once you make woman
SAINT a thing. II IL IL within reason, you
probably know from experience that
she will get III
II some merchant is handling your
goods, set hlm to let you pai adyeFtla
Ing clips. for one week, Oh the desks
uf his wrappers, ore 20 go into each
bundle. These must. of course. bear
his name loo. Have on them some
brief, catchy sentence that will make
fseonle want yaur goada
Nearly any merchant. unless /, In a
large city atare. viii let you have one
window display II II is unique enough
One friend aho made cake, got blue.
fame eoaloii atoye set up in window
and made her cake there for three
days. The stove company let her nse
the stove. rent free. for putting their
name on IL.
AAuther woman who wanted 10 play
at various parties. paid for the haul
age OF a piano 10 one Of the stores,
using the name Of the plano manufae
tnrer for rent. and played all the new
musIe, free. from four TO sis. Che had
circulars distributed. telling her object.
and A couple OF girl friends stayed
around. prettily dressed. aud ehnttaa
With her and the people 10 give
social aspect.
These examples are given. NOT with
the purpose of having you initiate
hem. but wiih the idea OF stimulating
sou 10 think out selling and adyefiis.
ng plans Of your own.