Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
lD MEMS PARADE
CALLED TRIUMPH;
100000 APPLAUD
ditizens, Police Superin-
/. tandent and Even Partiei-
PANTS Approve Pageant
BEAUTIFUL FLOATS SEEN

..ssi,a tbo,fsand advertising men, who
1rysht IN the presence of 100000 Phila-
nissisra marched along Broad street,
es1geS iris morning with the opinion that
.sAy had participated In the greatest
tney ssrstion ever held in an American
clty 4 .,.xt,. 4aEAds and demonstration
b.ss sSsstaaf I have ever seem" said
EusssS W. u Durbin, president of the Poor
kieens.d club, when he appeared today in
~ n,o's snrrdofs of the Bellevue -Stratford.
wy, sIt the breakfast tables, In the barber
~. ~ ana everywhere else this morning
"a subject only was discuseu-aha That
gss last nights parade,
rAs narade didn't cause any OF the out
..sss,r allegations to be late In getting
q .tslr respective headquarters.
s,,sartntendent Of Police James Robinson,
stS was in charge Of the police arrange
MhS,s saId that never had he witnessed
s.s ms' ,onderf,ll spectacle than the parade Of
no. AssnoIated Advertising Clubs OF the
world.
OFF AT s:16.
-. ,ar.do started from Broad street and
s,i.sd syenue at sis o'clock. 1t had been
sS,asssd to make the start at 745 o'clock,
.. ,bs late arrival of several floats and
.Ss assIgnlng Of them to their positions
sss.sd a half hour delay When all was
sssdy, colonel John Clark Sims gave the
s,snni 10 q. T. stotesbury the marshal, and
~ naReant was on. From that time on
~ ~ "a peant was directed from the dispatch
,ns station on the roof of the Majestic
Hotel.
systetn Of directing the parade. through
~ ,,se OF Bell Telephone engineers, Penn
syvanla Railroad slgnalmen and Jackies
from League Island, who flashed directions
rom the roof of the Majestic to other
Mnties located at vantage points In the
middle of Broad street worked out splen-
dIdly. Preparations that had been made for
fra execution Of orders through the signal
men, tackles and motorcycle aides came up
ID all expectations.
Along the route of the pageant there were
30 telephone stations. each equipped with
ouerators signalmen and motorcycle aides.
Al each station the signalmen With red and
white lanterns stopped or moved the pa.
keaht, as directed from the Majestic roof
Floats that caught fire, accidents that
Happened to others necessitatng their re-
n1oyal from the parade and other mishaps
that occurred were all telephoned to the
Majestic dispatching station and disposed
d from that point
4t sIGNALMEN PRAISED.
throughout the line of the pageant. wher-
syer stop was made at street crossing
for trolley traffic to pass, visiting ad men
iook the occasion to compliment the signal
men on the expedition and highly creditable
manner in which the pageant had been di-
reeted The sight of the slgnalmen In white
trousers and red coats, with their white and
red lanterns, were so conspicuous that every
notion they made In giving a signal could
be discsrned block distant.
The Municipal Band preceded an elab-
ofats display OF the Bell Telephone Com
pany, an expensive vehicle of wood and
sAnyas showing the lines of telephone
wires passing from city to city from Phila-
delphia to San Francisco. Each city was
married by tiny electric light bulb.
Ths City Directory publishers had their
hhaf, and then came an elaborate series
ot electric signs. each letter several feet
hlsh and carried by four young men In
quaint red hats and coats
Then came philadelphia Firsts," all
floats, showing the first public school; an
old paper mill; building afire. represent
ins the initial insurance company; Frank
Inns Book Shop, the first library and a
model Of the Bank of North America. A
model Of "Old Ironsides," built by M W.
Baldwin in 1892, was presented by the
Baldwin Locomotive Works alongside of
one Of their most modern products.
300 POOR RICHARDS IN PROCESSION.
Then came the Poor Richards, the hosts
81 the Advertising Clubs of the World. q
splendid body of 400 men, wearing blue
soats, white trousers and shoes, straw hats
abreast In military precision, and were
greated with applause all along the line.
~ the van marched the Poor Richard Club
Band OF so pieces and ben Franklin" him
self, impersonated by Charles C. Green. rode
IN an auto. He was continually bobbing out
of his seat and doffing his hat to the cheer
ing throngs
The Quaker City Advertising Club fol-
lowed and superb display by N. W. Aver
2 Son. Preceded by car the entire front
ef which was hidden by huge "oficial
aeaP outlined in electricity the Aver pub
lloity division included a score of boys in
quaint costumes marching with banners
which displayed Aver advertisements. Fifty
university OF Pennsylvania students, wear
ing blue coats, white trousers and white
hats, followed. Each carried the u. of p.
ed and blue.
Wildwood -by-ths-sea" was represented
oy noat containing q group or pretty
women in bathing costumes and others in
lummer attire. A handsome representation
!. the Peircs School came in this section
liso the Victor float. showing q huge talk
ns machine and immense papier maehe
.og, listening to His Masters Voice"
another beautiful fioat OF the Victor Com |
lahy reproduced it's advertisement which |
move the world-rsnowned singers of grand |
'psFA In their favorlts roles, all af which