Middlebury register. (Middlebury, Vt.) 1886-1937, 1916-12-22
Tremendous Demand For
New Series IS Studebaker
Studebaker Executive Says 1917 Will
Break All Records Predicts the
Biggest Year the Automobile
Industry Has Ever EX-
perenced.

"If the automobile outlook for 1917
may be measured by the Studebaker sit
uation, the new year is going to far out
strip any that has gone before" So
says l.. j. Ollier, vice-president in charge
of sales of the Studebaker Corporation,
in commenting upon the splendid public
reception given the new Series Is Stude-
baker cars last week.
and it is surprising how much inter-
est is displayed by the general public in
the plans of automobile makers relative
to their new models" continued Mr.. o.
ier, This has been very noticeably
emphasized the past week since the
Series Is models were announced. Word
received from our branches and the
dealers the country over is to one effect
that never before has such interest and
enthusiasm been shown over new
models.
lone thing that has impressed me very
forcibly, in connection with the bringing
out of our new models, is the keen in
terest displayed by the public in the
reading of our newspaper advertisement.
The'crowded conditions of dealers show
rooms on the day following publication
of this advertisement seems to prove
conclusively that the buying public does
read, and follows very closely, the adj
vertsements appearing in the daily
newspapers.
1.-The new Series 10 cars are evidently
destined to become even more popular
than their tremendously popular prede-
cessors, the Series H. Studebakers. The
motor car buying public has come to a
full realization that the day of high
prices for fine cars has passed.
IL unhesitatingly predict the biggest
year the automobile industry has ever
experienced. The American public has
come to have a keener appreciation of
the manifold benefits offered to them by
the modern automobile.
1--WE are indeed on the threshold of
the greatest buying year the automobile
industry has ever seen. There has never
been anything even to approach the
present and ever increasing demand for
cars. And this condition is not restricted
to any one section of the country. In the
large cities and small ones, in town and
country, among city folk and farmers,
everywhere there seems to be that same
insistent and persistent demand. Every
where people want automobiles and have
the ready money with which to pur-
chase them. As for Studebaker- well,
from present indications, | am of the
opinion that our anticipated production
of 10000 cars during 1917 will be
wholly inadequate to satisfy the demand.
But we are determined to try and keep
pace with orders, so that buyers of Stu
debaker cars will not be disappointed on
deliveries. We are doing everything
possible to prevent a shortage of our
product
STUDEBAKER NOTE.
Breaking all previous speed records
between Oakland and San Jose, CAL, a
Studebaker "Six" loaded with an extra
ELECTION Edition" of the Oakland
Tribune, covered the as miles between
the two cities in AZ minutes-an aver
age speed of 62 miles an hour. The car
was driven by G.. F. Ora, of the
Weaver-Ables & Wells Company, Stu
debaker distributors, and the remark
able performance was the talk of the
town the day after election. The car
used was regular passenger
touring model, taken fiom stock.