The sun., 1916-10-29
BEWARE OF THE
CHEAPEST TIRES
Ten Dollars for a Blowout in
Ten Minutes Is Not
Economy.
n, BURTON 8. BROWN.

lot y. imitation automobile tires
s-e being unloaded on tie piblic along
broadway and all automobile owners
should know about It. Many motorists
already have learned abou, II after sor-
rovf ~, experiences; others know abou;
4, through the experiences nj friend
slt there are others who despite sus-
,,rions cannot help yielding to the lure
Of unusually low prices.
sales ere booming and so are the
tics. as they blow out after n very
hr,ef time. There is a lot OF noisy
trouble for all concerned except the
dealers themselves. who are making
much money by selling little more than
yhiteNasn filled with air." as one victim
put IT,
automobile tires that are absolutely re-
liable. II has taken years to develop
,ne organizations and perfect the metz.
ods that are responsible for modern
automobile tires OF the nrst class. The
regular representatives OF such people
sell good tires and give IA purchaser his
norey's worth. They also sell what are
hnowu as 'scconds'--tires which Tor
one reason or another are no. perfect
according to factory standards. The
blemish is generally only a surface onc.
some part OF the tire perhaps he>ing
been caught in the mold. causing a
slight rip. II Is not n perfect tire to
look at. hut II has the mileage In II and
4, can he purchased for less than the
list price Of the regular tire. The
many concerns selling seconds are re-
liable because they tell you exactly
what the tire is when they sell II to you.
The 'swindle tires" masquerade az
worthy products OF u mysterious manu-
facturer who has discovered something
all the big tire companies have missed.
Purchasers who are carried away by
The price and conversation OF dealers In
"swirdle tires" do not stop to think that
II the mysterious manufacturer Rad
something genuinely good the big COM
panies would be on his neck day and
night to buy his secret at any price he
might name. They don't know how to
make good tires Of the larger sizes at
$40 per. The fact that the big COM
panies arc not bidding for the mystcri-
Gus manufacturers composition IL that
he does not know himself how to make
A good tire FOR $40. All he can make
Is his "swindle tire and he will con-
tinue TO make II ms long as misguided
motorists consider 1t economy 10 do
business with his dealers ON Broadway.
Within the past week two instances
OF how these tires Immediately go to
pieces have come to the writer's atten-
ton. One motorist bought such a tire
for SO and It blew out in ten minutes.
Then he bought another $40 tire from
smother dealer. and 1t also blew out in
ten minutes One thing that must be
said for the mysterious manufacturer
and his wares IL that they are con
sistent performers. Both are consist
entity bad.
In both tho INSTANCES mentioned the
unfortunate motorist got positively no
satisfaction when he returned TO the
dealer and complained OF the SPEEDY
disintegration Of his tire. He was told
tina; the tire had been improperly put
on. which was not the case. The only
sort of adjustment the dealer was will
ing to make was to take three more dol
lars from the customer. take his old tire
back and give him what he called a
second" The customer said that IL n
so tire blew out in ten minute a 50
tire probably would blow out in three
minutes, and that ne didn't care to spend
any more money for blow outs.
Dealers of this kind number among
their victims those who capnot well af-
,o'd 30 s,and the loss. as is the case
win most swindling propositions. So
many automobile owners consider only
the first cost when they buy an auto
mobile and, when operating costs con-
front them. they are inclined. " the
expense Is a burden. to look for bar
gains. and as tire expense Is the largest
burden. tire bargains become the great
est attractions. They iead the alluring
tire s!Sns and the imitation tire dealers
coon have them in their grip. There is
an unmistakable odor OF rubber In the
place. TIL tires look all right on the
surface and appear to be OF regulation
type In every way. and. alas. the motor
Isl buys them. Then comes the test OF
the road. which will surely bring out
what there Is In a tire, and all II brings
out Of the ''swlndle tire Is "a lot OF air
ss the thing explodcs with a o u bang
What economy In there In a purchase OF
this kind? II Is worse than the swim
dies OF the old horse trading days. for
then when a man was stuck he az least
had something hat he could sell u
somebody else. But who wants to buy
from = sad and sobbing niotorist a tire
with 10 immense hole in II?
You can depend upon II that a tire
without a name has n bad history. After
such . tire IL purchased you will give
Il a name in a very short time which
Will not be at all complimentary to either
the tire itself or to anybody who had
anything to do with the making OF It.
Why should you test out and give a
name TO bad tires. when the manufac'
,Urers OF the well known kinds, which
cost you more money. but give you a
full return for II, are named before the!
leave the factory. and when they &c
Into your hands live up to that name bs
Swing YOU the service you expected?