davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1916-03-22
IACUMBA'S BEAUTIES
DRAW MANY PERSONS

Already Jacumba is beginning to
draw heavily on the valley over Sun
day, there being in the neighborhood
of dozen automobile parties there
last Sunday. The run is made from
Ell Centro in less than three hours,
and the bracing air of the mountains
and the beauty of the scenery there
make it delightful outing place.
Undoubtedly during the summer ia
cumba will be one of the most fre-
ouented places in the mountains.
Imperial Valley press., 1916-03-22
DIVIDE HEALTH
OFFICERS WORK

At this weeks meeting of the Su'
pervisors, the county health officers
work was divided into two fields.
DR.. T. o. Luckett, as county health
officer, will take charge of all the
county's wards at the hospital and al
the county farm.
DR.. L. R. Moore of Imperial viii
have control of contagious disease anc
also dairy inspection.
DR.. Moore reappointed Frank Read
ing of Ell Centro as his assistant ir
dairy inspection.
Imperial Valley press., 1916-03-22
DENIES A CHARGE
THAT is UNFOUNDED

Editor Press-Dear Sir: I wish to
say that the statements made by Otis
B. Tout in the Progress about me are
false. I am in no way connected with
the Labor Monitor, and have nothing
to do with what is printed in it. The
Swanson Printing Company prints the
Monitor just the same as any other
Job; but is in no way connected with
it, either editorially or financially.
Mr.. Tout is trying to discredit the
Swanson Printing Company and my
self because Of business rivavly be-
tween the two firms.
L. F. BROOKS.
Imperial Valley press., 1916-03-22

Simple, isn't it, this evening frock
of cobwebby lace and crepe that's
light as a zephyr?
But don't set your heart on it, Maid
of the Slender Purse. It's from Paris
and the zephyr-like thing carries a
price tag that might sink the Ship Of
Finance.
But there's no tag on the design
and there's no reason why it shouldn't
Imperial Valley press., 1916-03-22
MAINLY PERSONAL

Mrs. J. ]. Simmons of 704 Olive
avenue left Monday morning for San
Bernardino on a visit to her son, Bert
J. Simmons, in whose family Mary
Charlotte made her bow to the world
on February 21, 1915. Grandma Sim
mons thinks it is her turn to hold the
baby for a while.
Imperial Valley press., 1916-03-22

be "created" in less expensive materi-
ais than lace and crepe.
The Paris original is made of cream
lace with a tunic and oversleeves of
Georgette crepe in French blue; the
wide sleeves of lace are bound in blue
crepe and the deep gridle is French
blue satin. The soft drapery at the
sides give the pannier effect without
which no gown is considered stylish
Imperial Valley press., 1916-03-22
CITY AND VALLEY

Episcopal Services-Litany and in
tercessions will be ready at St. Paul's
Episcopal church this evening at 7:30.
Choir rehearsal will follow at
o'clock. A full attendance of the
choir is requested to prepare for the
bishops visit and the Easter serv-
icees.
Imperial Valley press., 1916-03-22
Ten Counties on Fire.

Wichita, Kan, March 22.-Prairie
fires are sweeping ten Kansas coun-
ties and on hundreds of square miles
grass and some farms and stock are
being burned.
Imperial Valley press., 1916-03-22

DR.. H. C. Atwood, Ell Centro Ma
tional Bank Bldg. Practice limited to
Osteopathy.-Adv.
Imperial Valley press., 1916-03-22

Furnished Housekeeping Apart
ments, $40 per month. 638 CONNER
cial. Ed Royce.-Adv.
Imperial Valley press., 1916-03-22

DR.. Edward Metzger, Dentist,
Rooms 3 and 4, Ell Centro National
Bank building.-Adv.
Imperial Valley press., 1916-03-22

Children's Aprons, Boomers, Romp-
ers, at 29c, 39c, 49c, 53c, at Golden
Rule, 534 Broadway. 276
Imperial Valley press., 1916-03-22

Pianos moved all over the Valley by
Ed Royce Transfer and Stage Co., 632
Main St.-Adv.
Imperial Valley press., 1916-03-22

House Dresses from CSC to $3.50
at Golden Rule, 534 Broadway. ZIG
Imperial Valley press., 1916-03-22

Brad's Smoke Shop for fresh Ci-
gars and Tobacco. Wholesale and re-
tail.-Adv.
Imperial Valley press., 1916-03-22
Cotton Market.

There was little change in the cot
ton market today, according to ad-
vices to DAILY Brothers.
Imperial Valley press., 1916-03-22

Bungalow Aprons at 80, 49c, SOC, all
sizes at Golden Rule, 534 Bdwy. 276
Imperial Valley press., 1916-03-22

Great Values in Ladies' and Gents
Shoes at Golden Rule, 534 Bdwy. 276
Imperial Valley press., 1916-03-22

REID AND KARL FoRMEs JR IN "oLo
HEIDELBERG" PART FEATURE SUPERVISED BY
.. TRIANGLE PROGRAM
"Od idelberg with Dorothy
tonight No mat Gish will be the best
shown the Ros
his Fcke
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29

Uncle Joe" Cannon rarely ever uses
the word chauffeur and always speaks
OF his chauffeur as his auto Teller.
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
u. S. Touring Week
Stns Nomad Spirit
Of True Motorists

The oountry's call Of the road.
sounded by National Touring Week, IS
singing in the ears OF every motorist
TO whom vacation spells the free and
the open When August 8, the date OF
the week Automobiles are setting
their cars, is barred on the calendar
motorists by thousands will be on the
road from the Atlantic shore TO the
Pacific coast.
No movement has ever produced a
more spontaneous OF nation wide re-
Spouse. The call to come. wander a
wheel has cast its spell 10 the remote
village, and into the isolation Of the
great city.
There is yet much Of the nomad IN
the human animal, notwithstanding his
centuries of what he terms civilization
In his heart he IS often the gypsy He
dreams as he works. of fields afar, and
beauty spots hidden in the woodlands
for his particular JOY With vacation
the spell TO go forth and find them
grows irresistible.
What more in harmony with modern
efficiency and love OF creature COM
forts than that the nOmad should do
his wandering in a motor car. The au-
tomobile tourist is the gypsy de luxe.
Therefore, motorists by thousands are
hearkening to the call of National
Touring Week.
Newspapers. automobile clubs and
automobile dealers at once sensing the
popular appeal Of the movement, have
aligned themselves with il. The no
mentum il has already gained Will
carry the outpOurinE of motorists far
beyound the single week set for the
touring festival
Take that vacation in your motor
car if YOU would drink the full measure
Of it." is the warning of the summer.
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
MaxweH Advertising
Head Says Confidence
Is the Basis For Sales

Sales are based on the confidence in
stilled in the prospective buyer by the
quality OF the product he is buying.
and by the institutional character OF
the concern with which he is dealing.
This was the big point made in an
address by Andrew f. Coburn. adver-
Using manager Of the Maxwell Motor
company. Inc. of Detroit, at a recent
convention Of the company's sales rep
resentatives-
Nj. Coburns speech contained some
sound salesmanship philosophy particularly
as Il relates TO the marketing Of motor
cars he pointed out clear-cut. definite
program looking 10 cordial relationship
between public and manufacturer a rela-
uonship founded on perfect trust on the
part OF the buying public. a trust that has
its Inspiration in fair dealing and decency
on the part OF the manufacture
ne pointed out number OF ways BIZ
which some msnufe cturers DESTROY the
faith in their clientele. Constant changes
in models. extrava gance in advertising
statements and absurdly exaggerated claims
were among the things he said that tend
to make the public skeptical.
The practice OF changing models every
year resorted TO by some manufacturers
was referred TO IN a humorous and highly
effective way When the styles IN motor
cars change with much frequency and
even more radically than do the STYLES in
a sense Of pride IN his automobile. the
speaker declared
such a policy leaves Us with no mo-
mentum 70 carry over from cns year To
the next" said Nj. Coburn. I'VE have the
active partnership Of the drivers OF our
current years models. and our last year :
psrtisans are offering alibis for being out
OF date"
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29

getting the mOtorist out Of the grooys'
in which he has been running his auto.
mobile around his home town. It IS.
arousinE the motorist TO take TO the
open and enjoy the scenic beauty and
wonder that nature has staged for him
As matter OF results. the mOtOrist IS
well aroused When August 5 -dawns.
more autOnObilists viii be on the road
pegging for the open, than this nation
has ever seen at one time on the high
ways OF this country
The National Touring Week impulse
has swept the land. More than 1000
newspapers are actively enlisted IN the
cause. Added to their force are the
selling organizations OF a half hundred
motor car makers and manufacturers
OF automobile accessories. Every day
sees new enlisrments- Letters from
editors and publishers declare Nation
al Touring Week is the finest organize
ed effort IN the interest Of vacation
and motoring they have known
See America first BY seeing your
own state first" is the thought the
movement Is spreading over the nation
After National Touring Week. there
will be less people ignorant OF the
beauty and wonder OF their home state
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
LOS ANGELES HAS
2l72I AUTOM0RH ES

George " Schell. editor of Motor
World OF Los Angeles. Cal. in reply TO
an inquiry regarding the number OF
cars registered in California. writes
that at noon Of May 50. when the Of
fees closed. there had been registered
1858 cars On June 80. 1915. Cali
fornia had 1883 registered. Los An
geles Itself has more automobiles per
thousand OF population than any city
in the world The figures May Is.
1916, showed 33.741 cars in Los Ange-
les The population figures in 1918
were 52S.S17.
There is considerable food for reHec-
ton in these figures. They indicate
with force two things. One. that Cali
fornia and particularly Los Angeles
has taken TO motor cars with much
the same enthusiasm that has charac-
terized its spirit toward other worth
while things Los Angeles has liter
ally boosted itself into fame. fortune
and population through the expenditure
Of 4 limitless amount OF enthusiasm
and energy. Its growth is one of the
country's marvels- The other point is
that good roads have played a large
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
FORM-A- TRUCK IS
VICTOR ON COAST
Beats Well Known Trucks in TwO-Day
Reliability Test; 1 ses Less Gaso-
line and Has Best Brake
and Gear Tests.

and Gear Tests.
While Walter o. Gates. Los Angeles
dealer for the Smith Form Truck,
was in the city this week. he gave
out some details OF the recent two-day
reliability truck tests made between
Los Angeles and the san Diego expOsi-
ton. under the ausIi ices OF the big
show
The Smith Form-A-Truck was re-
turned a winner over the Vim, Stewart,
Little Giant. G. NJ C Autocar. DENLY
and Doane entries in the twO-day test.
using less gasoline. oespite a load OF
2090 pounds of sand as compared with
only $50 pounds for some of the other
contestants. and having the highest
brake and gear tests
The Smith Form A-Truck competed
against trucks costing twice as much
in these trials and both Mr.. Gates and
manager .. +. johnson. OF the south
western Smith Form-A- Truck company
are well pleased with the verdict Of
the judges
It is likely that some local tests Will
he made next week under the auspices
OF The Herald's auto department TO
demonstrate the reliability of the
Smith Form-A-Truck in this territory
The Smith Form-A Truck with the
machine gun company of the Eighth
Massachusetts is one Of the busiest
trucks in army service on the border
When not in official service, this truck
is used to carry members OF the Eighth
between camp and the city and II Is
in operation practically IS hours
day.
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
u. S. TIRE MENIN
ARMY TO GET PAY

D. g Booth manager OF the Quick
Tire Service. has received notice from
president s. p. Colt Of the United
States Tire company. that all employees
Of this big concern who were called to
duty with the national guard or who
may be called out with the reserves
are to get full pay while on army duty
and be reinstated by the company in
their regular order OF promotion upon
return to the service OF the tire con-
Germ
This order affects no less than 81
factories and 100 branches. but no IN
formation can be obtained here as to
the actual number Of men now on the
border who are affected by the edict
Of Col. Colt The United States Tire
company employs a total OF 10000.
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
.RESTA' LEAD IS
NOT So STRONG
De Palma is Gaining in
the master Driver"
Prize Contest.

Chicago. III. July c9-Anybodvss
championship with at least four rival
racers looking in hard at the trophy
is the way the struggle for the 1915
automobile race driver CHAMPIONSHIP
sizes up from the latest standing
announced by the contest board OF the
American Automobile association
Though DariO Resta leads Ralph De
Palma by $50 points, according to the
rating after the 15O-miIe dash at
Omaha. another big win by De Palma
~ uld cut capers with the standing
Eddie Rickenhacher. while 500 points
behind De Palma is by no means a
despised contender. and Ralph Milford
is yet in n position to upset too VEN
turesome fOrecaSting
In fact the struggle for the 1918
championship Is the hottest in the
history Of the racing game. II IS not
4 runaway for Resta though he does
lead by a comfortable margin The
trophy has always been coveted by the
speed kings. but the fact that the 3.
F Goodrich company has hung up
10000 in bonus prizes to be appor-
toned among the first three drivers
regardless of what tires they use, has
undoubtedly put more fire into the
rivalry.
As q consequence the 1915 racing
game is developing more speed than
many drivers thought was in a racing
car
The 15O-mils race AT Omaha was tbs
board to count in determining the 1915
racing champion.
The exact standing OF competitors
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
SOIL PRODUCTS CONGRESS MAKES
PROPOSITION To AUTO DEALERS
First Meeting Is Poorly Attended But Luncheon Will Be
I Held, Wednesday, to Give Dealers Chance to Dis
cuss Plan; Exhibit Space Is Held at
65 Cents Per Square Foot.

4, could not better # by erecting their
own building.
Luncheon on Wednesday.
It IS the desire of president Ben L
Clements. of the Dealers association,
that every automobile dealer in the city
should attend the luncheon at the Shell
don on Wednesday 1t has been learned
that the association still has S1S3 in the
bank as q left over" from the 1915
show week and il is possible that this
sum viii be used to start the ball roll
ing for the 1916 show.
Those present at the meeting were:
NJ h Hanafourde. representing the
Soil Products exposition; Malcolm A
Fraser, secretary Of the chamber of
commerce. E G. Perry and L J. Trotti,
Of the Lone Star Motor company; Ben L
Clements and James Howard. of the
Borderland Auto Supply company: c
7 Tryon of the Southern Motor COM
pany; e NJ Ford and r. g Carr, of the
Oakland Auto Sales company; J. W
Kirkpatrick and B. L. Farrar. of the
Tri-State Motor company; s. o. Bot
torff. of the West Texas Motor com
pany: R W DeasOn. of the Saxon
agency: s Zack Silversparre and y $
Hogan. Of the Boss Rubber company:
Adolph and John Buquor. OF the BuQuor
Motor company, and The Herald auto
editor
Some Action Here, Dealers.
Representatives or the following
days luncheon. additional to those pres
ent on Friday evening: Elliott-Garrett
company, Nauman Motor Sales COM
pany, a. and B. garage. Myers company.
Red Ball Gasoline and Auto Supply
company Rio Grande Oil company,
Magnolia Petroleum company, Great
Western Oil company, TOltelk Motor
company, Pioneer Motor company,
Franklin Motor Car company. South
western Smith Form A-Truc1 company.
3. F. Goodrich Rubber company, Good
Motor company. Elk Auto Supply COM
pany. E. Paso Auto Supply company.
Quick Tire Service, Scott Nulcanizing
company, FL Paso Cut Rate Tire COM
pany, Felie agency. International Auto
company. F G. Hoagland and COM
pany, HALEY Auto Repair company, Ell
Paso Auto Sales company. Smith Ma
chine company, Allen Arms and Cycle I
works, Western Battery and Magnetic
company. FL Paso Battery Station.
Stewart Products Station. H. NJ Hatch
er. Cadillac Sales company. FL Paso
Garage, Mission garage, Marker &
Nonge, Wiseman & Driscoll. Imperial I
garage, Universale Auto Lock company.
Ston & Baker. and many other firms !
connected with the automobile business
which may not have been Specifically I
me ntiOned-
Arrangements for the luncheon have |
been left to the automobile editor of !
The Herald and as il is desirable that /
the hotel steward know Just how many /
he VIII have to care for at the luncheon. +.
dealers are asked to leave word with I
the telephone operator at The Herald !
as to the number of representa- ves I
who will attend from their particular !
firm
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
REPRESENTATIVES o.

REPRESENTATIVES o; only nine
local automobile and accessory
~ firms attended the meeting at the
SHamber OF commerce on Friday even
ing TO discuss the matter Of holding an
automobile show in connection with the
Soil Products exposition, October II to
% An outline Of the plans of the ex-
position was given by the director OF
exhibits. NJ. K Hanafourde, but no ac-
ton was taken by the meeting, II being
decided to call a meeting Of the FL Paso
AutomobiIe and Accessory Dealers as
ISOLATION for luncheon at the Hotel
Sheldon on Wednesday. when It is
boped TO have a full representation Of
the local dealers and when the PROPOSE
ton of the exposition management will
->be threshed out fully
Mr.. Hanafourde called the meeting to
order on Friday evening and outlined,
first, the general plan Of the exposition
and then took up the matter of the au-
tomobile show. He stated that If there
were enough automobile exhibits. there
would be q special building for the auto
men. This building, as roughly out
lined. would be 90 by 100 feet There
would be two center rows OF booths
z5d booths on each side The plans
size, ii was pointed out. was just lit
tie larger than would be required for
one car and not big enough for two
Charge Is Cents Per Square Foot.
The directors stated that the charge
at Denver last year for auto exhibit
space was 80 cents per square foot but
because of the unusually high price OF
lumber and the high price Of labor IN
FL Paso, the highest vet encountered by
the congress. il would be necessary TO
fharge 65 cents per square foot for the
auto exhibits here
Drawings of the proposed building,
decoration, etc. were shown and these
were carefully inspected by the dealers
present The dealers then seemed TO
una nimously agree on doing some deep
thinking. so !. W. kirkpatrick and NAL
colin A Fraser relieved the mOnotony
with n few funny stories to help pass
the time. II was finally suggested that
ire best way TO get action would be 10
FAll a meeting OF the Dealers aSsocia-
ton for luncheon and have the matter
discussed from all angles
Not Money Making Affair.
Mr. Hanafourde pointed out. as also
Gid Mr.. Fraser, that the show is not a
money making affair in any sense and I
that the congress was prepared 10 turn (
the auto building over to the dealers. !
allow them TO do their own decorating /
and run their own show, If the dealers !
so desired
Z. G. Perry. who is lumberman and !
contract as well as an auto dealer. 4
gave the plans n close inspection and I
stated that. considering the class of the /
building. the price Of s. cents per
ais opinion, very fair. and the dealers |
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29

A dollar saved by 7uyTng goods Tro-
duced clsew- ere is a dollar thrown at
your neighbors birds
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
Globe Men Attempt
Record Driue To St.
Louis In Chevrolet

Globe. Ariz.. July 29-With only an
ordinary stock Chevrolet. not even
Afacked up by the makers, but with
Eimply the incentive Of a dare" and
of a stable bet with the agent OF an .
other make of auto, race against time
has been started from Globe TO St
Louis.
The car is manned by =. Lee Melov
and Herbert Trevarthen. who have
agreed TO drive only Is hours a dav
and TO bulletin their progress. They
expect TO reach their destination in
Nsven days and believe the bet simply
6ne on whether the weather will per
nit the driving they know their car
will stand Possibly another incentive
toward speed is the fact that the driv-
ers will meet their wives at the end
of the run.
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
National curing Week
Sings New Vacation
Song To Motorist

National Touring Week has sounded
= new note for vacation II sings a
new Good Old Summer Time" II has
added a new thought TO the chap VINO
is racking his brain TO determine what
he is going 70 do with his vacation,
for IL answers. speaking right up.
spend il on III road in your automo-
bile"
WI, 7 neevr thought OF that"
calculates the man who has owned
& dozen automobiles IN as many years
His is a nationwide state Of mind. or
rather was. because the National
Touring Week movement has already
done much toward wiping out this ne
glect OF the greatest gift vacation time
offers. Motorists for years have been
locking their automobiles in their gar
without a realization that there was
about as much sense IN il as leaving
their feet q home.
National Touring Week is bent on
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
SAXON AGENCY IS
MAKING CHANGES

Extensive changes in the showrooms
Of the Saxon agency, on Myrtle avenue,
are now under way When completed.
the Saxon Will have one Of the finest
salesroOms in FL Paso-
". r. Kirby. well known in local
business circles, has Joined r. ". Dea-
son IN the management Of Saxon agen-
cy and the new partners plan an eX-
tensive campaign to boost Saxon sales
in the southwest
The Saxon service department has
been placed in charge Of John Ober-
chain. who has been detailed from the
Saxon factory at the request Of Mr.
Deason. Mr.. Oberchain is now in
charge of the service department of the
local agency,
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29

could not better It by erecting theil
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
MONOGRAM OIL SALES
ARE BREAKING RECORD

Despite the fact that the Borderland
Auto supply company is getting a car
load OF Monogram oil about every five
days. the demand for this popular Iubri-
cant is 81 heavy that the BorderIand
company is unable TO supply all orders.
promptly.
Monogram has been used extensively
in army trucks. in fact. some OF the
trucks supplied the army come from the.
factories with the specific instructions
can't =
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29
GREAT INCREASE SHOWN
IN SALES OF AUTOS

Continued from previous paEe.)
the big gains. for it is the farm states
which show by far the greatest gains
in consumption Of motor cars. Thus in
Oklahoma. the increase in cars market
ed over last year is $50 percent; in
mississippi. 1875 percent; in louisiana
20 percent, and IN Idaho. III percent
Iowa leads the per capita ownership Of
cars with one machine for each Il per
sons. while Nebraska has one for each
20 Inhabitants.
El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-29

part in the development Of the desire
Tor motor cars in Los Angeles and Cal
ifOrnia generally.