Alma record. (Alma, Mich.) 1878-1928, 1916-11-16

Thanked For Ihem-Ien Men En-
gagged In Rural Life Succeed Who're
There 10 but One Succeeds Ir the
City.
copyrighted. 1914 by Thomas ]. sullivan.l
III you would be known and not
know. vegetate in village. IL you
would know and not be known, live In
the city
God made the country. and man
made the town. What wonder that
health and virtue should abound and
least be threatened in field and grove.
But, while man made the country
towns, God is 10 be thanked for them.
They have been as lamps Of life along
the pathway OF humanity and religion.
Within them great men have been
born and great minds conceived and
developed Behind their walls freedom
has fought her noblest battles. They
have stood on the surface OF the earth
ike great breakwaters, rolling back or
turning aside the swelling tide OF OPP
preston. Country towns have been the
cradles of human liberty. They have
been the active sentries OF almost all
church and state reformation
Towns Not Desd-Orly Sick.
We refer, of course, to live. prosper
Gus towns not places that are dead
and ready for the last sad rites. or
course there are many towns which
are not dead. only sick. They need
tonic 10 quicken their pulse they need
general treatment by community
specialist or. better still. they should
consult their pride and their conscience
and awaken 10 full realization Of
their position and condition.
The wise farmer is looking for the
best market possible for his products
He will naturally lind IL in live
town where there are live. w to date
merchants and business men These
men are not only making good mar
kets for the farmer. but are vitaily in
terested in the welfare OF the entire
town and surrounding community.
For Universal Good.
They see beyond the results OF one
days trade aud realize that there is
something more IL life than mere
money making They are actively in
terested In betterins community con
ditions from an educational. social
moral as well H. financial standpoint
Effort in this line is not confined 10
the town alone a the magnificent
benefits extend beyond the corporation
limits. The town is made 4 community
and trade center for farmers ~ well
~ towuspeople. where there is u lively
cooperation which makes for uuiyer
sal good
1t vas Il beautiful truth which our
forefatherS symboized when in the
old market towns they erected a mar
ket cross. rs il 10 teach both buyers
aud sellers 10 rule their actions and
sanctify their gains by the Semem
brance OF the cross
Standard Goods Bear Trade Marx
The live town furnishes q market
for all kinds OF farm produce. IL also
becomes center OF exchange which
supplies every human requirement.
from a needle TO a steam thrasher or
the luxurious automobile Modern
merchants pride themselves on their
ability 60 serve the buying public
They Oil their stores with merchandise
Of standard quality which should
make and keep customers
In previous articles wc nave shown
how good town contributes TO higher
farm values and how farm prosperity
may be directly and greatly influenced
by the presence OF ii good town. This
being the case therc is o natural rela
ton between country aud townSpeopIe
which many perhaps have not thor
oughly considered
Same Goods. Same Price
A live town with live merchants
who are broad minded enough to look
beyond present day profits invariably
affects land yaiueS and the desirability
OF The countryside as q place TO live
Let it be remembered that standard
made goods bearing a registered trade
mark sell FOR the same price the world
over and the manufacturers guaran
tee " qualify stands behind them IN
tile village store - we'll rs in the large
city mercantile emporium.
Any manufacturing concern which
will permit itself 90 be tempted into
turning nut goods which do not bear
its Irlme OF trademark Is - mighty I'm
reliable Institution II its dealings
with the mai order house are fair and
honest. why doe il try 20 shield itself
FROM public discovery
Price ard Quality.
Tho lower grade goods and SEE.
ondS" never carry Tie makers name
nud are sold almost exclusively 10y the
retail catalogue houses OF ten cent
stores to Consumers who have not AN
opportunity TO inspect the goods o.
who consider the price rather than
quality
Buying your neceSsaries 81 home and
selling your produce at home is what
makes and keeps the home market
and contributes largely 70 the maxim.
Of the home town aud community the
I sort ot place IN which one genenll,
a a al