Willmar tribune. [volume] (Willmar, Minn.) 1895-1931, 1916-12-27
W1LLMAR TRIBUNE, WEDNESDAY, DECEMBER a. 1916
Brewing Co., the Pabst Brewing Co.,
Schlitz Brewing Co., and the Gutsch
Brewing Co., have made use of the

Brewing Co., the Pabst Brewing Co.,
Schlitz Brewing Co., and the Gutsch
Brewing Co., have made use OF the
mails to instigate and encourage VIC
lation Of the law. This is provocative
OF resentment against theFederal gov
eminent, subversive of the spirit OF
unity, which should be most carefully
nurtured, and tends to divide the couu-
try into antagonistic groups of states
1t Is into1erable that the central gov
eminent should contribute its service
to the t1outing of law, the provocation
OF Ill feeling between states and the
making Of anti social attacks upon
politically organized communities.
The statements above may be pro.
we'd by quotations from liquor trades
men and liquor trade periodicals,
which frankly avow the tendency Of
liquor advertising to extend the drink
habit to abstainers, to abstinent class
es and to the weaker social groups
and which also express contempt for
all laws in restraint of their trade.
Midas Criterion of the Wine and
Spirit interests says: Thousands
of dollars are spent each year during
the hot summer months in an effort
to get the public to use grape juice,
pineapple juice and other fruit
juices in cold punches. Why not adver-
tise wine as summer drink? Many a
family that does not today use drop
Of wine could be taught by attractive
copy, illustrated with tempting color
ed drawings, to use our light red aud
white wines in punches and lemon
ades"
One mail order whiskey house tried
to sell it's lists to the Kelley Co., say
ing, "Our customers are your future
patients."
The Federal government, at present
benevolent in it's attitude toward the
liquor traffic, is out of harmony with
the enlightened sentiment which has
prompted $40 daily papers and many
thousands of other publications to find
llquor " advertising unfit for their
columns, is out of harmony with the
anti liquor advertising laws of Wash
ington. AS IS Pure Malt Whiskey
is wonderful health preserving slim
ulant, Strengthening the liver kidneys
and bladder, enriching the blood ton.
ing and upbuilding the entire system,
promoting a good appetite, keeping
you young and vigorous. Invaluable
For overworked Men, Nervous, Run.
down Women, and Delicate, Unde.
veIoped Children" Beer is frequently
recommended for hard playing, grow.
ing boys. The Eagle Supply Company,
OF Jacksonville, Florida, solicited. By
advertising, orders for job lot, in
Guiding whiskey, tobacco, and a revol-
yer. The purposive character of drink
advertising being distributed through
the mails is made clear in the Brewers
Journal of September LIST, 1914, which
outlines a course of sales publicity
designed to mould public sentiment
in favor of beer-and create home
consumption by those who never be.
fore have drunk beer" In another issue
of the same Journal, we find the fol-
lowing: NEARLY every adult in your
community may be considered as a
prospective buyer Of our brand Of beer.
Some will respond quickly, others will
require time in order to convince them
OF the desirability Of beer, while others
Il zs