Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-05-27
INTEGRITY MEANS
THE SQUARE DEAL
LocalRepresentative For Good
rich Tires Says Word Defines
the Best in Business

the Best In Business
| "The greatest word in the whole lex
icon of commerce is not service" says
William F. Mower of the B. F. Good
rich Company, 'it is integrity! Be-
cause, that term embodies good faith
dependability. the intention to play
fair, at any cost. as well as good serv-
! ice.
Its essence, so far as business is
concerned, consists in living up to the
last letter of that Americanism-'The
Square Deal
not only a due respect for the rights
of others whether they be strong
enough to enforce these rights. or
weak enough to be at the mercy OF the
strong) but goes further.
1T implies a charitable attitude
toward those well-meaning persons
who see 'rainbows' and who cannot
live up to the promises they really in
IAN old-fashioned virtue is this
Business Integrity = sometimes crowd
idolatry called ness-Expediency.
But, there being something more
than money, worth striving for. in
Business Expansion, Gas well as money!
this old-fashioned virtue lives on,
thrives and flourishes, in many quart
ers. like the folk-songs of nation
/
MAY we here pay tribute to Busi-
ness Integrity wherever it abides, and.
with all due modesty, claim 1t as the
watchword which has ruled Goodrich
activities over forty-seven years of rub
Der manufacturing, selling and deliver
ing. - .., Ill. ,,,.,-.u.
integrity pay, in dollars and centsg'
| the cynic may inquire.
From even that cold-blooded stand
point we may may o the b Gowns
even In material success.
Witness the Goodrich growth from
a very small acorn indeed. to the
the largest rubber factory of the world,
at Akron, requiring fifteen square
acres of window glass alone to light
! those Goodrich factory buildings.
WITNESS the tire output of 1915,
If the tires were placed flat on the
ground in row, would reach more than
Omaha, although tires are only one
of the 267 lines of rubber goods made
| by Goodrich.
eople, who produce the 120,000,000
pounds of rubber goods. manufactured,
marketed and shipped, during the year,
manufactured and shipped by express,
from same factory during. same period.
Contrast this Goodrich rubber
goods output with the total imports
of crude rubber into the entire United
States, during 1915. viz: 172,06S,42S
pounds, and the total world consump-
ton of crude rubber for same year, viz:
LAP, 900 tons, or 2S4,00000O pounds.
"Then, who shall question that the
Goodrich watchword and policy of in
tegrity first pays. even in material re-
prestige, and public confidence that
flows \ from forty-seven consistent
practice of such a policy, which may
well be worth as much more. in per-
sonal satisfaction, to each Goodrich
stockholder, each enthusiastic officer.
and each loyal employe of the b. F.
Goodrich Company.
But, how does this concern you.
consumer" you now ask.
1T concerns you, first of all, as
thinking. and business-integrity pay,
even in coin of the realm.
1T concerns each parent and the son
and daughter of each parent, as vivid
demonstration of the fact that the
modern god of 'expediency.' is a false
god, and that all the brilliant feats,
and deXterous manipulation of facts,
which pass current as 'eXpediency' are
needless, for permanent success.
TT concerns the consumer of, or the
dealer in, rubber goods because he
knows that in dealing with a house of
integrity he can trust the statements,
the products and trademarks of such a
house, implicitly, can save time and
trouble and can abandon that costly
and unpleasant watchfulness which is
necessarily involved in buying anything
under the old law of Caveat Emptor.
, For instance, take our Goodrich
close grained, because relatively free
from inert substances of 'fllers' that
give excess weight to rubber. at the
expense of liveliness, springiness and
endurance.
Goodrich Safety tread tires of black
Barefoot rubber, are therefore lively,
sprtnSy, clingy, and long-lived.
Through their high pneumatic quail
ity, they give pep to car action. while
stretching out mileage. per dollar in
vested, in way that sets users think
More than 200 different makes and
brands of auto tires were made and
total extent of about 10000 900 automo-
"of that 100000 total tires, the B.
F. Goodrich Company made and sold
one-fourth. ct, tires are only one of
the 267 different lines made by the
Goodrich Rubber Factory.
This indicated why Goodrich best
in-the-market fabric tires can be, and
are, sold to. consumers (via. dealers)
at the lowest price in America per de-
livered mile of performance.
Of other makes of truck tires with
Goodrich truck tires during last four
years were as follows: 1912, change
overs to Goodrich, 6.357; 1911, change
overs to Goodrich, 1G7"T: 1915, chantse
overs to Goodrich. $4,000.
. Ihese chahge overs 90 Goodrich tell
their own story to the thinking truck
owner.
Goodrich bicycle tires-Here. i'm
America, the B. f. Goodrich Company
was the first and largest maker OF
pneumatic bicycle tires, developing,
among other types, the famous Thread
Fabric tire called the Palmer bicycle
tire.
Integrity of construction, and
square deal in treatment of consum-
ers and dealers, results in our holding
this largest business in America on
and automobile tires.
Get sample of black Barefoot
rubber to-day from your nearest Good
rich dealer or branch
Stretch 1t a thousand times. to its
extreme limit, but break II you can't
That is the sort of Service which
Goodrich integrity of purpose and pol
ICY translates into Goodrich safety
tread tires"