Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-26
AID MEN GREETED
AT FIRST SESSION
BY CITY AND STATE
Big Convention Opened With
Addresses by Mayor
and Governor
WELCOME TO VISITORS
President of Association of Ad-
vertising Clubs of World
in Chair
WELCOME TO VISITORS

and for the spreading of Phiadelphas
fame as n city Of ideals and as the worlds
greatest workshop was loosed this morning
o. .,,,ori.c- -7ssi~u of tho 10Th annual
convention Of the Associated Advertising
Cub. o4 tnc Mor,u III Assembly Hal.
Commercial Museum
Herbert s. Houston. president of the As.
aociated Advertising Clubs of the World
preslded. The session opened with selec-
lions by the Poor Richard Band of 15o
pieces and the Atlanta Quartet. There was
an invocation by the Rev DR.. w. II. Rob-
erts, and then Phlladelphla's big "welcom-
ing battery" went into action and accorded
the delegates a greeting which did credit to
Philadelphia's worldwide reputation as a
city of hospitality sympathy and fine gen.
srosity.
Tho welcome Of the State Of Pennsyl-
vnnia was extended by Governor Martin G.
Brtimbaugh He touched upon the historical
greatness of Philadelphia and urged that
advertising be placed upon n scientific
basis eliminating the sensational In lam
Euage and statement He characterized
Pennsylvania as "thc grandest Common
wealth in all the world His address fol-
lows in part:
GOVERNOR sTIRs ENTHUSIASM.
Governor Brumbaugh stirred the conven-
tlon to an uproarious demonstration of
patriotism at the beginning of his address
with the mention OF the Pennsylvania Ma
tlonal Guard.
This morning lUtUUU pennsylvania boys
are encamped on Mt. Gretna hill" he said.
1--WE know not what any hour may bring
forth, but this we do know, that this city
and this Commonwealth are loyal to the
Government, and that we await only the
nations call to answer have always
answered"
The applause and cheering lasted several
minutes At the Governors mention of
John Quincy Adams in the course of his
speech the Massachusetts delegation jumped
up and waved pennants and applauded
IN welcoming the Associated Advertising
Clubs of the World to Philadelphia, 1t is
fitting to recall that you have met In the
most historic city Of America, that the
great Commonwealth. with it's eight mill
ions of people, joins with her citizens and
this city In making this welcome hearty and
sincere. @
IF in your counsels you find 1t prudent
and proper to place advertising upon a sci
entfc basis. eliminating the sensational in
language and in statement, you will do we'll
Why not set yourself solidy against that
form of advertising that is a blot on the
landscape and makes trip to the coun-
try n vertable procession by slgnboards
and other devices that attract few and
pei many?
Are not the magazines the newspapers
and other regularly constituted channels of
communication the legitimate fields of pub
licity?
why not put your influence against the
irresponsible and the dishonest and the i'm
moral things, refuse to take their business
and have no fellowship save with those that
have an honest product to bring to the at
tention Of the public?"
MAYOR SMITHS WELCOME.
In welcoming the delegates to Philadel-
phia, Mayor Thomas b. Smith told of the
plans for making Philadelphia bigger and
better by the expenditure of Sll50O0.OOO
for public improvements. He said:
You are most heartily welcome to Phila-
delphia, the old mother city of this great
Republic AS chief magistrate of this city
of 100000 people, in their name bid you
welcome, and in their name tender the hos
pitality of this great city OF $4,000 homes.
You represent one of the mightiest forces
in the development of goth century civlliza-
tion; your power is increasing each year as
the area of your operations broaden and
the people at large come into a fuller and
a clearer understanding of the value of that
publicity represented by discriminating and
Intelligent advertising
'It Is most appropriate that your con-
vention, representing such vast interests
and holding such wonderful power to benefit
mankind should meet In Philadelphia, for
your power today, mighty as 1t Is, owes its
growth and development wholly to that
magnificent deiverance in favor OF liberty
which found expression in the Declaration
OF Independence, issued from our loved
State House and proclaimed by our dearly
loved Liberty Bell; for one of the great
elements in that liberty then and there de-
clared was liberty of speech and liberty of
the press, and under this wide charter the
printing press has been able TO win an i'm
mense audience everywhere and to demon
Etrate through the benefit conferred upon
that countrywide and worldwide audience
Its right to life and its right TO be fully
protected by the law OF the land
philadelphia is an old city. with 233
years of active and intelligent development
standing TO its credit and yet the Philadel- |
phia OF 1915 Is entering upon the most ag-
gresslve period OF its history. for during the
present spring our people have authorized
an increase OF sll5,O0O,OO in our public
debt, assuming obligations which double ex-
listing indebtedness willingly, that they may
develop series OF the finest wharveS and
docks in America, eNpend nearly $50, 600 600
Tor additions to the transportation system
OF the city, erect the finest municipal hos
pltal in the world and complete magnli-
cent highway connecting Fairmount Park
with City Hall. erecting as an incident
thereof S4,000,OOO art gallery and
s4OoO,OO0 public library Measured by
municipal actions, therefore, the city is
more thoroughly alive today than ever be-
Tore In its history, while judged by CONNER
elal standards we are clearly In the front
rank or the worlds greatest commercial
eshlfes with real claim to call ourselves
the worlds greatest workshop.
Speaking then as Mayor of Philadelphia
again bid you a hearty welcome hoping |
sincerely that before your visit ends you
WIN realize from our acts as we'll as our
words that We have taken to heart and have
translated into the actions OF every.
Say NE the motto OF our city, philadelphia |
eianeto'' Let Brotherly Love Continue"
PRESIDENT DURBIN FOR PENN
Gentlemen, you are gathered here to dis |
suss important business questlons-eyeTy. |
Staheh and phase and factor of advertising |
iVu are here to help each other. II Is 10 |
pe hoped you will find pleasure and inter- |
est ana stimulus In every minute OF the ses.
SONS II Is business convention. But we
nave pelieved that some lighter and gayer
Intervals would not be amlss therefore, the |
tooF Richard Club Convention Committee
mas attempted to provide some entertain
a. ent ny Mhieh may prove somewhat dlyertng |
~ - le lae perlods1hetween sessions / need not |
Seeh upon this, further than to say we shall |
nsEe sprinkling OF lights and add a bit |
~, ~ sotor 10 the Quaker gray which some OF
sVu say have associated with this city
. Oh behalf OF the Poor Richard Club, / |
el, elenA you Tor the honor you do US. and sin |
~. sSslsls nope that We have left undone moth
sIs tnat would add to the comfort and |
pleasure OF your visit
H4nAn Woodhead responded 10 the vel |
~@A4AlA OF the uelAgafaa ir - tl,. A a !