Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-05-24

Some rood stiff lessons in intelligent and
scientific boosting will be taught to the
regiment of 1000 boosters which is being
organized by the Poor Richard Club.
AS a preliminary to this serious adjunct
of the coming convention of the Advertising,
Clubs Of the World, the Poor Richards and
their associates are going to hold a drill
and dance in the 1st Regiment Armory
tonight This affair was postponed from
an earlier date, but has lost nothing by the
delay, assert It's managers. The enormous
Grill floor has been decorated, and an
orchestra, surrounded by palms, will be
located in the centre. The galleries have
been set apart for the ladies, wives and
friends Of the participants in the military
eyoiutions below and after the drill the
Aoor will be given over to dancing. The
evening will close with refreshments, and
good time is guaranteed to all who attend.
Following this social interlude the boost
srs will set out to learn the lesson of the
approaching convention.
HAVE DEFINITE PLANS.
These boosters will have their work cut
out for them when the big lad" convention
meets here next month. 1t will be their
duty to huttonhole every one Of the 10000
"ad" men who will come here from every
section of the United States, and make them
lifetime boosters for Philadelphia. The
boosters are known as the Associates of
Poor Richard" and each of them has been
nAuueQ u bOTI OL LTSl III DOOSlluB,
which is entitled "Home, Sweet Home" On
the cover Of the primer is the inspiring
caption:
philadelphia, First City, 1880" Below
this are the words: TN 1880 Philadelphia
was the leading city of the United States.
What has been done can be done. Let's
celebrate our centennial by being first
again
The primer contains booster suggestions
which the boosters will apply to the "ad"
nien Some OF them follow:
',Philadelphia-your home city-did you
ever really stop to think what you mean
when you talk Of your city?
Did you root for her when you were
away from home? Do you give of your
when you are at home? Do you boost or
knoci7
do you see your city as it really is?
Do you see Philadelphia of the past-rich
in historic landmarks? Do you realize the
influence which just this one fact alone un-
questionably exerts on bigger, better liv-
ing for you and your family?
do you see and appreciate the PhiIa-
delphia OF the present-the giant of modern
progress-where the whirr OF wheels in
svery Industry has made your city DOM
inant factor in the great trade OF a great
nation7 Do you vision all this as making
your life happier? Consider your schools
and colleges. your churches and insttu-
tions, your beautiful parks and clean. wide
streets; get bird's-eye view of your great
home city. Then-ask yourself IL 1t is not
thess things which make a home, city, a
nation, worth while-worth boosting-worth
loving.
-of course they are. Even now your
Philadelphia is known as the worlds
greatest workshop. and before the Poor
Richard Club is through with this big
advertising convention Philadelphia is go
ing to lose its reputation for slowness and
be universally known as the city of homes
and hustle
philadelphia is great historically. What
she has done she can do; so she can be
even greater industrially, too, II you will
help. Remember to tell people that the
drst knitting mill in this country was
established here in 1895. Today Philadel-
phia produces enough stockings to give two