The true Democrat. [volume] (Bayou Sara [La.]) 1892-1928, 1916-08-12
An Add In Your Local Paper.
Is, Roland lall in Country Gentleman,

with home affairs This is a powerful
magnet with which "a draw attention.
and drawing attention IL the afst thing
that hp aho has something 60 sell must
do.
II people read anything they are
certain te read the home newspapers
Aud every country newspaper worthy
Of the name has as subscribers a good
t,st ct former residents of the com
munity who have moved away to die.
tant points but continue 10 subscribe
TO the old home paper for the sake Of
local news
IA Is common occurrence Ia go
into the office af prominent man and
end him looking over cop, al the
paper issued 10 The community where
be spent his younger days These sub.
scrihers. though their number be- small
are very valuable when there Is any
thing la the eay OF good farm produce
to sell for people like ia send back
home fof The things they used Ia eat
or formerly bought Ia the local com
munity They prefer to bay sueh things
from people they know
An even more important feature Of
the local new spapor, from the farmers
point Of view. is that most Of It's sub
serlbers are concentrated Ia the local
community within a radius Of twenty
! i've miles OF the office Of the publisher
territory IN which a local man "a ho
/ has something TO sch la more ur less
/ known
Nos, there are many farmers and
country town business people who are
Justified in doing some advertising Ia
arm magazines, daily newspapers
and other publications that circulate
/ throughout a state. several states. or
perhaps throughout the entire country
/ They may have something Shetland
ponies, improved nursery stock or
something else for which the local
demand il limited Il Is not desired tn
discourage maIlorder or national al
yerlisiag when one II prepared to go
Into such work,
Hut that kind ~ advertising requires
more advertising experience and usual
IFS requires fair sized booklet OF
folder When there are many p,0ple
In the local community or In nearby
towns car counties who could use the
produce that the farmer has foF sale.
he will do well At least TO begin his
advertising in the home paper, and ga
spread out as be feathers his wings In
the art Of advertising He certainly
has greater opportunity 10 make
sales where many people know him
and where he can easily deliver goods
20 them OF they can reach him easily
An advertiser ia publications that
are circulated nationally mGst adyer.
tise a long time and spend considerable
money before people begin 10 feel that
they know him we'll In using the home
paper the local advertiser already has
a good start in the aoquaintaBees he
has. and a few weeks af advertising
makes him knoNn Ia the entire com.
munity
Now, assuming that Mister progres
size Farmer has farm produce, fancy
live stock. good sausage, ct something
else worth advertising, aud. uoi think
ing il profitable to peddle his goods
round the country or 10 hire q man 10
act as salesman, is ready io advertise
How shall he do it9
Assume that lhe eaufily paper eos"rs
the people he wants a. reach, that b.
can deliver la fair proportion Of them
or have them come to him iiow MAY
the local paper the weekly or semi
weekly bearer al the home RoVg h.
made 10 earn it's hire as a salegman
There are number of things tu be-