New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-10-27
FIFTH AV. CALLED
CITY TRADEMARK
Association Hears Ways
to Maintain Finest
Thoroughbred

Three hundred and fifty members OF
the Fifth Avenue Association held their
first regular monthly luncheon of the
season at Delmonico's yesterday and
heard several speakers praise their
thoroughfare as the finest in the
world" and also describe what is neces-
sary 70 the maintenance OF that repu-
tation
Many Of the prominent Fifth Ave-
nue. retail establishments were repre-
scented, and a. the speakers table were
several editors and publishers Of the
city who had been especially invited
70 participate in the discussion OF the
days topic, What Fifth Avenue Means
TO New York" The speakers were
George McAneny, OF The Times; Don
c. Seitz, Of The World" and Richard
T. Waldo, Of The Tribune.
Among those at the guest table were
n. A. Ahern, OF "The Evening Post;
r. H. Graves, Of The Times; H. J:
Wright, OF "The Globe; Bradford
Merrill, Of "The American; Z. NJ.
Scholz, OF 1.-THE Evening POST; F. ?.
Stockbridge, Of "The Evening Mail;
Ogden Reid, Of The Tribune; Fred
erick B. Stevenson, OF The Brooklyn
Eagle; Erwin Wsrdman, of The Sun;
Victor Ridder, OF the "Staats-Zeitung';
J. W. Emmert, Of the German Her
old; {. S. Edmondson, Of The Phlla-
delphia North American; J. Z. Har-
denbergh, of the New York City News
Association; Robert Grier Cooke, presi-
dent of the association; E. j. Berlet,
president of the Walnut Street Bust
ness Mems Association, OF Philsdel-
phia, and John II. Towne, of the Yale
Towne Manufacturing Company, who
presided.
McAneny Urges Action.
Mr.. McAneny urged the members Of
the association to "go far into the
question Of regulation by law Of those
matters upon which the development
Of Fifth Avenue depends" He said the
association had inspired him, as Bor-
ough President, TO work for the ap-
pointment Of the old Fifth Avenue
Commission. This commission had
been followed by another, which had
provided for many improvements and
restrictions, including that OF the
heights OF buildings. Mr.. McAneny
urged his hearers 70 rally TO the de-
fence Of the ordinances providing for
this and other restrictions.
Fifth Avenue World Famous
Fifth avenue is the trademark OF
New York" said Mr.. Waldo. Every
city is trademarked By its best street
Main street in Painted Post and Fifth
avenue in New York alike tell the story
Of what vigor and what dreams may
find expression there. In the hands OF
the Fifth Avenue Association is one OF
the most valuable trademarks in the
world. Below Tooth street Fifth avenue
stands for all that is progressive in
American life. London has its Bond
street and oxford street, Berlin its
Inter Den Linden and Paris her Rue
de la Paix, but the five miles Of our
greatest avenue, which as late as 1859
was called muddy, dirty road beside
bog now lacks nothing that makes
for the fame its older rivals possess"
Aid of Papers Pledged.
Mr.. Waldo declared no effort should
be spared 20 prevent the depreciation
OF the value of Fifth avenue as an
American trademark, and he pledged
"the uttermost support a newspaper
can give" in guarding it from abuse or
faint of any kind.
Mr. Seitz declared that finer COM
mercial unselfishness" was the main
requisite in developing not only Fifth
avenue but the whole OF New York.