Rogue River courier. (Grants Pass, Or.) 19??-1918, 1916-03-19
MARKETING PLAN EXPLAINED BY us.
AGRICULTURAL Department AGENT

Id To discuss In conference mar.
kot conditions and experiences with
various mediums used In the mar
kets for tho purpose OF ascertaining
the most efficient agencies and mar
ket outlets for tho economical per-
formance OF their mutual contract.
fe) TO secure Improvement In
transportation and storage service
and conditions.
90 TO work out definite plans for
the development Of various domestic
and Canadian markets. utilizing ex-
porienced men and the combined re-
sources OF the said agents.
tg) To develop foreign markets
along the following lines,
"a To conduct comprehensive
foreign Investigations for the pur-
pose OF knowing trade demands and
making reliable trade connections.
t2) To see that the fruit is pre-
pared for market 80 that the grade
and pack may be In accordance with
the best trade demands,
cd To supervise the physical
handling OF the shipments through to
final destination and 20 secure ade-
qnate insurance so that tho hazards
may be reduced.
(4l To secure capable foreign
agents to conduct sales abroad.
t5) To expand old markets and
develop now ones by direct contact
and through the solicitation OF spe-
cial agents.
(6) To devise ways and means TO
safeguard and secure prompt collec-
tions.
t7) To secure adequate transpor-
tation facilities by underwriting
steamship charters and promoting
new fruit trade routes.
th) To pool proceeds Of sales and
share. pro rata. any loss sustained In
the development of new markets. 'ac-
cording to the varieties and grades
over definite periods. 80 that profits
and losses therefrom may be equal
ICED.
ti) To secure the Standardization
OF agents accounting records, to the
extent that all account sales Issued
by the said shipping agencies viii be
figured on the same basis and In
such manner that they will be uni
form, allowing true comparisons to
be made by the grower between the
services rendered and prices secured
by the different agencies.
CD To secure an annual audit OF
the sales records OF the current sea-
son's business OF said agents by firms
OF certified public accountants OF rec
ognized standing. the reports Of these
audits to be available to the growers
not later than one month prior to
the closing OF the contract period Tor
the next season.
tk) To make all possible legal and
banking arrangements for the nm
ancing OF the growers.
tD Advancement shall In no case
hn made In such manner as to pass
title OF the fruit.
The Fruit Growers Agency Il
brought into existence to supervise
the performance OF this contract and
see that all It's members live up to
its requirements. In case any Agency
falls to carry out this contract the
grower is thereby released from the
contract and the Agency is punished
not only by the loss Of the business
but by the forfeiture OF the money
which II has paid into the Agency
and is also published IN the grow
ers at large as body that will moi
carry out Its contract. In this way
a shipping Agency that wilfully re
fuses to do as II agrees will auto
matically be put out OF business and
the shipping Agency which performs
the best service will naturally secur,
the most business. the ineiiicient ones
being eliminated as fast as the grow
ers discover their inetilciency. AL
that the grower has to do to secure
the benefits OF this plan Is to sigr
contract containing the provisions
OF the Government uniform contrac
with q shipping agent that Is mem
ber OF the Fruit Growers Agency.
A board OF Arbitration In tn
Agency settles all disputes and diff
ferences as between growers ant
their agents. This plan aims to dis
courage the general consignment o
cars that are not sold and the In
discriminate consignment by shipper
to all markets, II seeks to encour
age the cash buyer and aims to Sc
cure sales for cash, either at ship
ping points or I. o. b. point OF des
tination. This latter class Of sal
Is to be protected against .dishones
buyers by having In the leading mar
kets Joint agents OF all the sellinl
agencies to inspect the cars upol
arrival. thus preventing rejection
without cause. and also for the pur
pose Of securing new business from
markets not now being supplied. /
Ia expected that the Office Of Mar
kets Will act in an advisory capacit,
with this Fruit Growers Agency. out
lining It's plans and overlooking II
activities In this way the growers
will have more confidence In thu
plan and be encouraged to turn owe
the sale Of their fruit to such a sci
ling agent az they may see III Il