Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1916-02-20
FARMER BUYS MOST AUTOS
Manufacturers Now Relying on
Selling Product to the Great
Middle West.
BUILD CAR TO SUIT THEIR NEED

1T appears TO me that the automobile
industry IL entering into the biggest year
In the history Of the trade" said A. r..
Cosgrove. general sales manager OF the
Pullman Motor Car company.
THE manufacture Of automobiles has
been reduced TO a science Values which
ten years ago were undreamed of are
now being offered TO the automobile en-
thusiasts, and the field Of buyers IL in.
creaslng In number and In scope to such
an extent that today the automobile IA
as much n family necessity as the cot
tage organ was thirty years ago.
by far the most important class OF
buyers will be found unpon the great
farms OF the middle west and the west.
condition which Is not at all remark
able when II Is considered that the orops
OF the last year sold at wartime pricea
have Melted the farmers OF this country
over S,6O0,O0Q0co Further, the farmers
have como TO realize that for a saving Of
time and consequent increase OF their
productive power, tho automobile was the
most important piece OF machinery which
they could own
'rhe demands OF the farmers are
largely responsible for the development
OF the nedium-prieed car OF light con-
structicn. and economy OF operation. Tho
farmer wants n car big enough 10 carry
his whole family. He wants a car that
Is powerful enough TO take him over a
reasonable hill and through sandy roads,
or mud holes with the greatest enconomy.
This has resulted in the production oc
cars appearing now to be the ideal farm
er's car.
Use More MaehiRery.
Farmers, as class. have IN the last
fifteen or twenty. years depended more
and more largely upon machinery. To
such an extent that the average farmer
OF today Is well up In mechanics lie
knows a husky motor when he tests its
performances. lie knows all about car
ouFetion and ignition. He knows that 70
Do certain OF proper scope at the proper
time he must have the very best
hish-tension magnetic. He is fully com
petent TO take down a motor. examine
its insides. mako necessary Adjustments.
and other stunts with his car that would
stagger the city dweller. and by this
token he Is well able to pass an opinion
upon any car which is offered 20 him
~ the automobile manufacturer.
The time is going by whom the auto
mobile owner placed his reliance on man
ufaeturers. lie does not believe the gilt
tering statements OF generalities OF tho
manufacturer. but insists upon an IN
spection and demonstration THIS Is be-
coming possible because the selling or
ganiEation OF the automobile Industry
has become so thoroughly established
that competent dealers are 10 be found
10 almost every village and town In the
United StateA
suited 60 Neeaa.
'one Of the most remarkable successes
In the development Of the car best suited
TO the farmers needs ss well as 10 the
requirements OF the city owner, Is the
record which has been achieved by the
manufacture OF the Pullman 1915 -Four.
This car Was first produced In 1915 and
being the first low-priced four-cylindeI
car complete In every respect. il met will
instant success Automobile buyers. whs
are motor wise. readily approved OF Il,
specifications with the result that IN,
production OF the Pullman factory a.
York, Pa, has increased I'm leaps ana
bounds until today tire Pullman name 1,
rapidly becoming known and favorabl,
mentioned from coast TO coast"