Alma record. (Alma, Mich.) 1878-1928, 1916-08-31
HOME and THE
HOME MERCHANT
The Seminary Of All Other In
StitutiOnS.
HOME PARADISE TO ADAM

HOME PARADISE TO ADAM
oy Home Buying the Consumer Helps
Not Only His Town, but Helps Him
ssk-Evsry Man With q Heart Love-
Home end To~n--soms Should Be
Conscience Stricken.
copyrighted. 1914. by Thomas J. suiiivsn.l
Only the home can found a state. II
is the seminary Of all other institu-
lions. There IL magic in that little
word home. Ii Is a mystic circle that
surrounds comforts and virtues never
known beyond its hallowed limits.
We need not power or splsndor.
Wide hall or lordly dome.
The good. the true. the tender
These form the wealth OF homo
Destroying Your Paradise.
The retail mail order houses are try
Ing to destroy your home and your
paradise by inducing you to buy your
necessaries from them instead Of your
local merchants. to the injury Of your
home industries, home market and
home town.
There is so much difference In buying
goods OF home place OF business and
ordering them by mail from cata-
logue house from a mere picture or de-
scription that / want to point out a
few facts that many may never have
thought OF
May Examine and Select.
At the home store you make your
wants known: the salesman shows you
the desired article, helps select or sug
gest the article best suited to your
needs
Thus you have an opportunity to ex
anime the quality, to see the style, 30
select the size and color, as the case
may be; you can compare the different
grades, and then IL everything is salts
factory and in your judgment the price
is right you will make the purchase.
Will Exchange or Refund.
When you get home and upon rigid
examination you find flaw or mar on
your purchase. or the article may be
too large or too small, or a black in
stead OF a blue. then the next day or
the week after you go to your dealer
and explain, and he will gladly ex-
change the item or refund the money.
And another matter worthy OF
serious thought is this: Supposing the
cheaper and every body would order his
goods from them
The local stores would soon exist
only in memory. You would then be
at the mercy OF the mail order houses
entirely and be obliged to send away
for everything.
Buy Big Things at Home.
Remember a store cannot be kept up
with small purchases If the local mon
ey Is sent away for the big things.
=
This method will result only in ruin
ing your home trade and in helping to
build up an enormous corporation I'm
some faraway city.
The failure TO patronize home mer-
chants decreases the value OF farms.
and town property becomes less valu-
able. as you well know that If town
goes back both local and surrounding
values decrease.
Send your money away; you get
nothing but the goods. Spend your
money at home it will come back to
you in better towns better stores and
better social advantages.
Help Build UP Your Own Town.
Is il not more TO your interest To
help build up your own little city or
town than 10 contribute To the up
building of some faraway large city?
Is Ii not fact that II your own
town had 10000 population instead OF
900 it would be much better for all
residents?
Would there not be much more EN-
Would not the consumption of prod
ucts be greatly increased and conse-
quently farm within "A radius OF ten
miles be- worth from SO to $50 an acre
more?