New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-10-22
Cinbels Advertising
Claims Prove False
Continued from pare !

mainly based claims oil spurious N''' '' ~
old Gimbels heraded / to this effect:
s6OOOOOO stocks of fine, new merchandise bought
b IN advance at prices which cases arc lower 'h'n
present wholesale prices will be placed on sale during Oo'o
With singular appropriateness the hopeful birthday shopper
wa, greeted entering the sale on the thirty sue
by display of Iceland fox There they lay wh'e' s'a anu
Ginning under birthday pacard specifying attractive prices
- fs Have Won ever seen Iceland fox9 1t is curious
animal with strange and dsconoeng habits has an af"oa
fac. handmade tall and hooks instead OF claws her'h
tears nen the pockets of the gueess and draws forth their money
II ,b wild state it wears to the usual vuPmo
habit and saws Baa which included in the vocal register
s H. GOV from less remote localities. Scientists that ITS
, i curly and its habitat Tibet and great poet has written
Of it in deathess words:
Mary had an Iceland fox
lis fleece was white snow.
That's, to saw the Iceland fox (Cmbe is Mary little lamb
under an alias In other words it's bowling beating bsans
Bu, when asked the sales girl rs this real oxP She being
inspired with the GmbeI birthday spirit said:
:. "Oh. yes
:. It's regular white fox is it," persisted
"Weler-no isn't genuine Arctic fox 1t couIdn 0e at
the price It's what they call Iceland fox
Blu, IL came from a real fox? It's fox fur2
oh certainly.
wa. bought for S445 The price excessive one
,,. buvin4 it for what it really Thibe lamb neither it
cuarly cheap But when buys fox expects straight
mr. which will v straight fox whose hair curs time
rain. would regarded with suspicion by his fellows whether
in Iceland or Iowa My $445 specimen the first time got wet
reverted 70 type and proceeded coil itself like collection
Of peeved ratesnakes If doesn't straighn out maybe can
sell it Gmbes false whiskes for Santa Claus IN case
they follow up their birthday celebration with Christmas party
Iceland fox ypihe. the value offerings of the Gmbel
Birthday Sales and sales pretending to be what
not what wrong with the Gmbe values They are
n.tendne to be something which they They curl
when put to the water The trail of the Iceland fox the
store
Take example the opening bargain offer in men clothes
special s475; new $3.50 and ST so fall and
/: winter suits" The advertisements continue:
Ordinarily you would pay 81 so $3.50 for these suits
may be for the birth is still minute in the
class that does thing and believes this of thing from
the GmbeI Advertising
"$225 to $3.50 Values. Standard Gmbel Clothes.
The suits models the pick Of the best clothes made
and be confused with clothes selling
around their present prices. We unreservedIy pro
the best offer Gmb has made the present
Possibly, though should shrink from damnaory
the final if interested Gmbes The
Tribune appraisers hard tcraminded who lack the birth
day spirit and enthusiasm take quite another Of the matter
One that the which The Tribune shoppers bought for
S475 SIS value CT carried the relics of tag with the
of SIS price mark W should sell at $50 retail
This the made sent for appraisal
his cold brutal The other thinks that might go
sale $50 but that should be top price When SIS
the value they ceased appraisc and began
! laugh.
Mems hats advertised as Reg So and more for IS were
also strictly in the birthday spirit of the sale Most of them
peared be sample hats and many of them still onanented
with the wholesalers price marks The salesman volunteered the
information for what worth (Which nohng) that the
lowest priced hat the lot carried wholesale Of $2400
Dozen This would $500 retail the advertisement stated
Unfortunately the salesman did look his hat before talking
through The Tribune purchasers did, they looked into Of
them found the wholesale price still there and bought One
hat bears the price of so wholesale line the other 700
dozen label Therefore the headgear should normally retail
$500 SIS The hats would thus appear be
! derived from the Iceland Gimbe fox.
Values in from the part of the map
(; For example;
. "A Thousand Silk Dresses at 1915.
Street and Afternoon Dresses That Bought
in the Regular Way. Would Sell at
SIS to $19.75."
For bought in the regular way substitute bought the
Iceland method and the would be unmpeachabc
that would probably spoil the birthday party The Tribune
shoppers paid 1915 for of these birthday presents