El Paso herald. (El Paso, Tex.) 1901-1931, 1916-02-15
DALLAS GETS
NEXT MEETING
]. M. Brown, of Fl. Worth,
New President; Mix a
Vice President.

Daiia9 Will ett the 1917 convention OF
the Associated Adclubs of Texas. In the
last few minutes Of the 1916 convention,
at the chamber of commerce, Tuesday,
Dallas and Houston were nominated
for the next meeting place.
The first fight OF the convention de-
veloped as George b. Westover in nom
mating Houston. intimated that the
convention Tor 1917 had been promised
Houston at the Waco convention. Dali
las got the votes Of its own club and
those of Fort Worth while Houston had
only its own vote. FL Paso, with nearly
as many votes as all three other cities.
did not vote After Dallas was chosen.
J. H. Payne pledged Dallas's support to
houston Tor 1918, and a. E. Rowlands
did the same for IL Paso
Brown OF Fort Worth President.
J. Montgomery Brown. business man
ager Of the Fort Worth Record, is the
new pstate president; w. +. Mix, of Ell
Paso. vice president J. II. Payne, of Dali
las, secretary treasurer. B. o. Brown
represents Austin on the directorate as
does +. Day for Houston. W. B. Craw-
ford OF waco the retiring president.
was named as honorary president.
The resolutions committee recon-
mended votes of thanks to the Eel Paso
Adclub for entertainment, to the sneak
ers. retiring officers and others who
had assisted with the convention: that
the association stimulate the formation
Of new adclubs throughout the state:
that the campaign for n pure advertisH
ing law in the state be carried on ac-
lively and that the third Sunday in
March Of every year be known as "Ad-
vertlsing Sunday" instead of Truth
sunday
The address on THE Value Of Adver-
Using to Churches" by Rev. Charles L.
Overstreet, was followed by comment
and brief remarks from seevral speak
ers
Advertising Mediums.
The questionable brought up the mat
ter Of best advertising mediums for
community advertising, the inroads Of
mail order houses on local merchants
and the use Of the same advertising
copy in morning and evening papers
j. b. Page advocated the formation
Of state organization with which
every chamber Of commerce and ad-
club in the state should be affiliated.
map"
Training Admen.
John L. Trelevan, Of the department
Of business OF the University of Texas.
made a short address on the work of
the business department. with particu-
lar relation to the preparation of ad-
vertising men. He expressed the belief
to the college field for young trained
men who can be taught details of vari-
Gus lines of business.
Wyche Greer was asked to defend the
scheme page. Mr.. Greer stated that he
was not an advocate OF the scheme
page He also declined to take up an
address on why the Newspaper" in
the absence Of A. /. Shuman, of Fort
Worth stating that he was not pre-
pared tOsspeak on this subject without
notice.
Trip over City.
Tuesday afternoon the delegates were
taken for a trip through the business
manufacturing and residence districts
OF FL Paso. Wednesdays trip to the
Elephant Butte dam has been called off
because of the small attendance. In |
stead. the delegates will be taken to !
Fort Bliss in the morning aUd TO the
races in the afternoon.
WOman's Paper Read.
The paper of Miss Zula Lee McCau- |
ley. San Angelo. Texas was read be- !
fore the assembly Monday afternoon by
W. +. Mix, who actde as president in |
the absence Of the state president. W. !
p. Crawford. Johu Z. Trelevan Of the /
University Of Texas read a thesis on |
Advertising in its relation to distribu-
tion' and to sustain his point cited
some 50 instances from letters and |
statements of prominent advertisers to |
show that good advertising is not paid |
by the consumer.
Gets Closer Market.
Advertising has been a great aid to |
the producers In getting closer to the !
market but has not caused the pro- |
ducers to seek new method Of market |
ing he said. "Other factors in dis |
tribution have used advertising to good /
Advantage under the new system Of |
marketing, but this has not been the |
cause Of the change. Advertising has |
been only one Of the influences bring |
ing abot a new era in marketing. Il has |
assisted in strengthening new meth /,
DDS but has brought about few"
Changes Consumption.
Another point developed by the |
speaker is that advertising may change |
the amount Of goods consumed. IL /
may alter the relative sales Of rival /
producers; or it may alter production /
OF competing commodities; or still 4
more. IL may increase the demand of |
goods for present consumption.
In the majority OF cases, the speaker !
said. where successful advertising OF J
products Of elastic demand, the reduc-
ton in production and selling costs
absorb the cost Of advertising so that
advertising may be said to pay for
Itself
The session for the afternoon con-
1luded with a symposium in which
general questions OF advertising were
discussed.