News and citizen. [volume] (Morrisville, Vt. ;) 1881-current, 1916-01-19


old Rodney and his father, Am
brose Peale reasoned, and he be-
lieved he knew what it was. He
would go up and see old Mr.. Martin
at once, tonight, before it was too late
No, not tonight, tomorrow morning
Saturday, when the soap magnate
would be home and the coast clear.
No, Saturday afternoon after lunch,
when people were more apt to feel gay
and good natured
That was how, as a consequence of
this mood and various meetings and
reflections, Ambrose Peale came to
give his name to Johnson at the soap
kings house next day.
Meanwhile in far away Chicago
something of Importance to the little
company had taken place. The soap
had begun to sell. One demand after
another had come in and finally made
an impression. 1t was as if a stone
had been dropped in the puddle and
the circles had widened out and out.
The last ripple reached New York and
Mr. Martin when Johnson came one
day to the library and announced:
II beg pardon. A gentleman to see
you, SIR" handing his master card on
a silver tray.
"Mr. Charles Bronson" read Martin.
whats he want?"
HE says he's from Brown & James,
Chicago" said Johnson.
ooh, a kick, | suppose. Send him
in
He had to confess, however, that Mr..
Bronson Of Chicago did not look like
kick when he came in, though his first
words We're Ominous. He seemed very
full of business, and his business, it
seemed, was about 10 Soap.
"Well, what about it?" Mr.. Martin
demanded. not too graciously.
Mr.. Bronson took his cue and was
that the 13 Soap was made by Mr.. Mar
tins son, Mr.. Rodney Martin, at the
same time, as he wired he would be
responsible for that order, Brown &
James felt that some one should first
see him in the matter. They realized,
Of course that Mr.. Martin was back
ing his son.
well, why shouldn't l back him?"
interrupted Martin gruffiy.
"Of course. Of course" Bronson
agreed THAT is why we'd like to
place our order through you"
Mr.. Martin paused with his cigar in
midair.
"Place your what?" he repeated in
amazement as he beheld Mr.. Bronson |
snap back the elastic from his russell |
leather order pad and hold his pencil /
over it,
Through some error we received |
only 5000 cakes" explained Bronson,
instead of $4,000. But that's all gone"
"All gone? What happened to it?'
We've sold it,"
Mr.. Martin could not believe his ears.
'Sold it," he calculated.
"Yes, and we want the balance of
the original order you were kind
enough to throw our way and as much
more soap as we can get" went on
Mr.. Bronson briskly.
Mr.. Martin could not understand it.
but only the other day l had let
ter from Brown & James saying they
hadn't sold cake" he said, puzzled.
Mr.. Bronson laughed.
81 know, know" he said. 1--WE felt
at first that of course there could be
no popular market for a dollar soap
we weren't as farsighted as you were"
Mr.. Martin cleared his throat
But of course when those extraor
binary advertisements appeared, so diff
ferent from your usual conservative
publicity, well, the sales began immedi-
ately; we sold the 5000 cakes in two
days"
And the advertising did it?" Mr..
Martin ventured to inquire
"Of course What else?" said Bron-
son. He proceeded with further ex-
your goods exclusively in the west,
with extensive immediate deliveries.
Can that be arrangedT"
The soap king paused a moment to
reflect.
1T ought to be. What do you Of
fer?" he said.
81 dare say we could contract for a
quarter of a million cakes of SOAP"
began Bronson glibly.
"A quarter of a Million repeated
Martin in an establishment which Mr..