New Mexico state record. (Santa Fe, N.M.) 1914-19??, 1916-12-22
KEPT NEW MEXICO BUILD
ING AT SAN DIEGO OPEN
TWO YEARS AT LITTLE
COST TO STATE
COL, NWITCHELL
THE MAINSPR|NG
OF SHOW WHICH CORRECT
ED MANY FALSE IMPRESS
sIoNs REGARDING STATE
AND BROUGHT IN MANY
PEOPLE AND MUCH NEW
CAPITAL

Never before in world history
has a state maintained an exhibit
for two years at a. World Exposi-
ton.
New Mcxico's building and ex-
hibits at San Diego cost the State
less than what it costs to run the
State Fair for one week.
Fifty thotsan 1 new settlers have
come to New Mexico thus far
as a result of the publicity given
New Mexico by the San Diego
Exposition
One hundred thousand tourists
visited the State because Of New
Mexico's exhibit last year.
Thousands OF columns of pub
litity given New Mexico in all
so,.s Of publications because of
its exhibit could not be purchased
for three times. the sum spent for
the exhibit.
The permanent result is inca
lulable in dollars and cents.
Little less than an inspiration
it will always be Monument to
a New Mexico idea and ideals. "
A more beautiful or instruc-
tive display was not found at
either Exposition.
No matter how often one visit
ed the New Mexico Building, new
beauties were constantly in evil
dcnce.
The impression which the OBJ
server had was instantaneous, and
it was more than Favorable.
California herself got no more
publicity than did our state.
New Mexico Exposition Board :
Col. Ralph E. Twitchell, ]. J.
Schuler, Guy A. Reed, Dennis
Chaves and Sam T. Clark.
Differing from the customary Of
ficial report, the review of the oper-
ztions and activities of the New
Mexico Board Of Exposition Mana
gers, submitted by its chairman,
Col. Ralph E. Twitchell. to Cover
nor Mcdonald. is a piece of litera-
ture that tells a remarkable story.
Never before in the history of
world expositions has a common
wealth maintained an exhibit for
two years. When it is remembered
that this was done on an appropri-
alton less than the amount it costs
to run the State Fair for one week,
the marvel grows. Still greater is
the surprise when one reads in de-
tail of the difficulties that had to be
overcome, the prejudics that had to
b fought, the Foundations that had
TO be laid, before the Board had a
clear way to achieve its end.
A Veritable Inspiration
Little less than an inspiration"
the chairman regards his suggestion
that the New Mexico Building
should be a replica of New Mexico's
most striking Franciscan mission,
that at Acoma. 1t complied with the
requirements of the Exposition au-
thorities that all buildings on the
ground must conform to the ac-
cepted type of Exposition arch:tec-
ture, the Spanish Colonial" and at
the same time typified the original
ity and the genius of New Mxico's
Spanish culture, When later, Il was
adopted as the model for the new mu-
scum structure at Santa Fe. then in
deed the Exposition Board and its
chairman felt that they had wrought
for all time.
Colonel Twitchell tells wildly of
"the pessimistic individuals in the
state and others whose conception of
an exhibit at a Worlds Fair was
based upon ideas gained at land
shows, county and state fairs" who
wanted to fill the building with
grains, alfalfa and all other horti-
cultural and agricultural glsss-jar
monstrosities," these being part;cu-
larly stubborn people, whose oppo-
sition was hardest to overcome and
some of whom, even today are "en-
tirely out of touch with modern
state publicity methods" However,
the Boards wisdom was accepted
when the unique system adopted
was put in operation and other ex-
hibitors at the exposition realized
thatNew Mexico was sui seneris in
its activities in worlds fair adver-
tising and publicity" Col. Twitch-
ell continues: "Your board had
fully recognized that New Mexico
would have to compete with Cali
fornia and Utah, to say nothing of
Montana, Idaho, Nevada, Oregon,
Washington and other states, handi-
capped with an appropriation not
equaled in its entirety to the