Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-01-30
EUROPEAN DEMANDS
BRING OUT new | CARS
REQ Motor Truck Company Have
Been Making Many New
Hurry Up-wagons."
MOTOR TRUCKS GAIN
PLACE IN BUSINESS
New Speedy Truck Has Not Been
Advertised on Account Of
Rush Of Orders.

whether the frantic demands of
European nations for American motor
trucks, when they were confronted
with the necessity for rapid trans
pOrtation of goods had anything to do
with arousing American business men
to the advantages of tie modern
method of transportation ] cannot
say but it is an interesting fact that
co.incident with the European demand
the motor truck has come into its
own here at home,' says R. c. Rues.
chaw, sales head of the dual mon.
archy, REQ Motor Car Company and
REQ Motor Truck Company..
Mr.. Rueschaw has just returned
from an extended trip which embrac.
ed the Pacific coast states. and he
states that the thing that impressed
him most was the tremendous de.
mand that existed everywhere for
motor trucks. s'h.;'s22'r a.i5s'&7.
1--WE have all looked forward to q
time when big business and little
business would awaken to the ire
mendous superiority Of the motor de-
leyery vehicle. We all realized that
when it did come it would come with
a rush-and one has only to travel
across the country to realize that that
has happened
1T is not exactly happy cQ-inci.
dent that the nationwide demand &C.
CURED simultaneously with the needs
OF the belligerent European nations.
1t has caused an almost unparalleled
condition of excessive demand-a de-
mand out of all proportion TO supply.
AS one instance of this, might
state that the REQ Motor Truck Com.
pany has for some months been de.
llvering a new model truck; in that
time several hundred of them have
gone into use, and up to this time no
general announcement of it has been
made in the public press. This is a
1500-pound "hurry-up wagon"
1--WE had been working for some
years on the; solving Of the problem
Of d truck Of ample load capacity
but with higher rates Of speed than
were possible with, for example, our
2-ton truck mounted on solid tires.
AFTER having put the machine
through every kind of test we final.
ly ventured to exhibit it at the Bos.
ton automobile show last March. To
our CONSERVATION we were flooded
with orders. However. We did not
consider that serious matter as
dealers are prone to order any new
model in quantities. and they are
Just as likely Is not to sell It in
units, and not many OF them. So we
planned to make a national an.
4 n0uncement Of this model In July.
Came July, and glance at our or
der books showed we dare not say
any more about that model until the
factory had more nearly caught up
with orders on hand. So the an.
nouncement was postponed to Au.
gust. and from month to month
since then-and still the demand
keeps up.
Il do not think this is an isolated
case. 1t is very good indication of
the appreciation in business gener.
ally OF the celebrity /. and economy Of
mOtOr-driven trucks. 4 .%
More noticeable than ever. the
public demand is, the attitude Of the
automobile dealer toward motor
trucks nowadays. Formerly they
looked at them askance and when a
dealer did deign to take on the line
. he ordered q demonstrators and set it
back in a, corner Of the show room.
There it was ITO be had by anyone
who came in and forcibly took it
away from him.
During the past few months I
have found dealers quite as enthusi.
astic over motor trucks and in a
great many cases more so than
pleasure vehicles. They realize that
it is a big, permanent department of
the business, and treat 1t as such
those among them who are mer.
chants and not merely order takers.
Il found business in general ex-
cellent," concluded Mr.. Rueschaw.
"The spirit of optimism seems to
prevail everywhere, and there is no
doubt in the world that the automi.
bile industry is just starting on the
biggest season it has ever had