Warren sheaf. [volume] (Warren, Marshall County, Minn.) 1880-current, 1916-03-15


they used to eat or formerly bought
in the local community. The prefer
to buy such things from people they
know. --- .a.a
An even more important feature of
the local newspaper, from the farm
er's point of view, is that most of its
subscribers are concentrated in the
local community within a radius of
twenty-five miles of the Office Of the
publisher-territory in which a local
man who has something to sell is
more or less known.
Now, there are many farmers and
country-town business people who
are justified in doing some advertis-
ing in farm magazines, daily news
papers and other publications that
circulate throughout state, several
states, or perhaps throughout the
entire country.
They may have something-Shet-
land ponies, improved nursery stock
or something else-for which the To-
cal demand is limited. 1t is not de-
sired to discourage mail-order OF
national advertising when one is pre-
pared to go into such work.
But that kind of advertising re-
quires more advertising experience
and usually requires a fair-sized
booklet or folder. When there are
many people in the local community
or in nearby towns or counties who
could use the produce that the farm
err has for sale, he will do we'll at
least to begin his advertising in the
home paper, and to spread out as he
feathers his wings in the art of ad-
vertising. He certainly has a great
err opportunity to make sales where
many people know him and where he
can easily deliver goods to them OF
they can reach him easily.
Be Seasonable in Your Ads.
An advertiser in publications that
are circulated nationally must adj
vertise long time and spend con-
siderable money before people begin
to feel that they know him we'll. In
using the home payer the local adj
vertiser already has a good start in
the acquaintance he has, and few
weeks of advertising makes him
known to the entire community.
Now, assuming that Mister Pro-
gressive Farmer has farm produce,
fancy livestock, good sausage, or
something else worth advertising,
and, not thinking it profitable to ped
die his goods round the country or to
hire a man to act as salesman, is
ready to advertise. How shall he dc
| it?
Assume that the country paper
covers the people he wants to reach
that he can deliver to a fair proper
ton of them them or have them to
come to him. How may. the local
paper-the weekly or semi-weekly
bearer of the home news-be made
to earn it's hire as salesman
There are number of things to be
considered. It is easier to lose
money through advertising than tt
make money that way. Therefore
the advertising should be thoroughly
planned.
Be as seasonable Or as timely az
possible in your advertising. PEG
ple's thoughts turn naturally in GER
tain directions as the different sea
sons come round and when certain
subjects are being talked about
You may be able to sell turkeys il
Nav, but the holiday season is tn
time when the minds of people ar
most susceptible to turkey talk
and when you are likely to get tn
best attention for an advertisement
of nice turkeys.
Maple strip appeals to us NOR
strongly when the mornings ar
sharp and frosty and we begin t.
have hot buckwheats for breakfast
If there is agitation in the commun
ity about concrete barn floors o
concrete milk houses, where mill
and butter are offered for sale to tn
public, and you already have thes
Improvements on your farm, you ca
score hit in your advertising b,
calling attention to your equipment
! Don't put in one advertisement an
let it stand without change. Remen
Der the predicament of the well
meaning woman who began adver
Using her rooms in July. She neg
lected to change her advertisement
and along in the bleak days of Janu
ary she was Mortified to see that
still read "nice cool rooms to let"
Sometimes good advertisement
will bear repetition, but it is bette
not to use the advertisement a sec
ond time until other advertisement
have appeared. After a rest, a goo
advertisement will often pull as man
orders as when inserted the frs
time.
Generally speaking, in selling sue
merchandise as farmer is likely t
!; have, it is best to name the price