Norwich bulletin., 1916-05-11
ANNOUNCEMENTS
FIRE ALARM WILL OPEN
 MERCHANTS WEEK,
Here's Chance for Someone to Win
 Cash Prize in Unique Contest.

Cash Prize in Unique Contest. Although Norwich Merchants week is not scheduled to open until Satur- day, May IS, yet it will, to all intents and purposes, be inaugurated on Fri day evening, HEay 12, when at 7.S0 two blows on the city fire alarm bell an- niounceS the opening of the prize w1n- dow contest in which the public is in- vited to participate. The purpose of public in the Merchants week displays that will be made by the various stores that are interested in the Mer- chants week plan. Cash prizes amounting to $15 will be given to the first persons who make the round of the 7S stores and make a list of enough of the letters to spell Norwich Mer- chants Week.
 Tubbs' Band to Play.
 AS already stated, the Merchants week programme will begin with two strokes on the city fire alarm bell, which will be given at 7.30 Friday evening. At the same hour Tuibbs' MIL itary band will make it's appearance and when the first strains of martial music are heard on the streets it will be understood that Merchants week plan has been launched. The prome- made concert will start at the Chelsea bank promptly at 730 and the band  tion of the city, the concert closing about S.30.
 Characteristic Letter.
 That the Merchants week plan is arousing a great deal of interest throughout eastern Connecticut is evil denced by the great many letters that are being received by N. Eugene Smith, secretary of the arrangement commit tee, all of which commend the enter prise of Norwich merchants. One of the first to be received is the follow ing, and it is published here to show how the Norwich Merchants week plan is received by those living outside the city, who are given an opportunity to profit by this trade event: To Bulletin Readers and Norwich
 Traders:
 The agreeable announcement has again been made of another splendid take advantage of the generosiey of the merchants of Norwich.
 During these strenuous times with prices of all necessary articles of cloth ing and food soaring above our heads, the housewife and family Spender must be careful in the expenditure of her allowance for her home needs. She must constantly be on the watch for a place to spend her money wisely, get ting the most economical value,s and
  spendings.
 Merchants week comes as a relief to her. She knows that at that Se- lected time she can get the standard, everyday necessities for less money, and she hastens to make a list of her needs and wisely proceeds to obtain them. In that week her time is profit ably spent by getting her usual supply, and larger amount for future needs, for she is thrifty and takes advantage ~E is well spent. She knows just where to patronize, and her family is pleased with her money values. She is pleased and satisfied with her purchases and that week, as it rolls around from time to time, sets her on her feet again and ready for the continuous path of economy.
 Why shouldn't we patronize the mer- chants who favor us thus? They are aiding us in everyday living. They help us to get @ new hold on to life and in return we should patronize them and tell our friends to do likewise. To those who have a car, take your friends to Norwich and let them see for them selves the advantages offered by the merchants. Pay attention to some friend who has given you a good turn by giving them chance to better themselves in trading. Have you an aged friend who hasn't been to Nor wich for years? Take him over to see how the Rose of New England has bloomed. Perhaps he was in business himself there at one time, and would like to see the progress made. Copy the merchants-lend a helping hand. After reading other letters of appre- citation of the square dealings of Nor wtch tradesmen. you will see a larger number who by experience of personal profit speak up quickly in words ot praise and thanks.
 BOOST NORWICH - whether you live there or not. What other mer- chants in other places offer the townspeople of surrounding towns, the attractive inducements, of a whole week, at intervals, wherein you car supply your needs at a price that is gratifying to yourself? Make Norwich topnotch. Give her boost such as will leave no doubt as to her superiorf. ty as a trading center. Your own ex. perience of trading during that week and any other, will settle that question Here's to old Norwich, our center ot
 trade,
 To Rose of New England we'll lend he,
 our aid.
 Her square-dealing merchants reacF
 out kind hand
 To aid all the housewives, who vel
 understand
 That trading in Norwich means "bet.
 ter yourself
 And all other towns are laid on ths
 shelf.
 With apologies to the writer of in,
 song 'Mother.",) , N is for the Name they gave to Nor.
 wich.
 o means \obrige-that's what the,
 do.
 R Is for the Race they're always run.
 ming.
 w for Week. and that's for YOU.
 is for the Interest of the traders. c Is for the splendid Chance they
 made,
 H is for the Happiness it gives you
 for
 NORWICH is the place to trade.
 With good wishes to all.
 MRS. E. E. c. Voluntown, Conn.
 Plan We'll Advertised.
 The advertising campaign for Nor wich Merchants week has been on of the best and most effective that eve announced a merchandising event ii this section. Local papers have bee1 generous in their allotment of space t