Imperial Valley press., 1916-01-11
New Boom For California Is Starting In Imperial Vale
Great Factors Have Deliberately Sc
lected This Region as the Point for
Beginning a Great Developmental
Movement.

Some people pretend to dislike a
boom. Some even go so far as to be-
lieve there will never again be boom
on the Pacific coast.
1t is really too bad that so large a
proportion of the inhabitants of the
world suffer from chronic stomach
ache.
The fact is that all through the his
tory of the world progress has run
on in successive waves, with depres-
sions between, and the immutable
laws of nature are as effective today
and will remain as effective in the
future as they have been through the
ages that have led up to this day, and
he who does not see the crest of the
coming wave is as blind as bat.
A great wave of development con-
stitutes boom, and those who do not
like the word can find some synonym
more agreeable if they can.
And what we are leading up to is
the fact that the powers that be, the
powers that will create the next great
wave of developmental activity on the
Pacific coast, have deliberately select
ed Imperial Valley as the starting
place.
Chief of these great factors is the
Southern Pacific Railroad, and the ex-
cursion that came here the last week
found it's inception in the fact that the
Southern Pacific Company has delib-
erately selected Imperial Valley as
the point on which it will concentrate
its first great colonization effort for
the Pacific Coast.
Do you get the import of that? Do
you realize what power is vested in
the great organization of the South
ern Pacific Company and in its pub
licity department?
The Press happens to know that the
men who engineered the excursion
here are delighted with the spirit of
those who came and are convinced
that the public has shown itself ready
for reopening of the work of col
onization that has been interrupted
for year or more.
Already the newspapers of Los An
geles and other points are filled with
stories of the marvels of this valley
and the whole coast will become thor
oughly saturated with this subject
and what are you going to do about
it?
Whether the people of this valley
are to be responsive to these great
steps which will promote their inter
ests remains to be seen. If they dc
not it will be truly remarkable.
How can the people of this valley
aid in this work to the greatest ad.
vantage? By making farm records
Individually. and collectively, the SUI.
preme duty is to become producers tC
the utmost capacity during the next
year.
Other agencies will see that tn,
truth about the valley is widely cir
culated. 1t is ours to produce ant
make the record that will continue tt
challenge attention.
The greatest conceivable thing fol
the valley to do this year is to make
a record of $2O,OOO,OOO production il
farm crops. Do that, and all thing!
else will take care of themselves
There is every reason to believe th'
valley will produce $15,OOO,0OO wortl
of crops this year, but it can be made
$2O,O0O,00O if we go after it.
One man tells the Press he did no
farm his land last year, but let it lii
idle, for fear he could not grow a cro]
with profit. 1t is that sort of LAM
ownership which most harms the val
ley. 1t is not everybody who will
make money every year, but it is tn
man who tries who makes money mos
often, and this is the year to try wit
the utmost vim.
Let US go after that $20,OOO,000 an
the record that will come with it!
AS Seen by Another.
C. E. Wantland, general sales agen
for Southern Pacific lands, one o
the most aggressive promoters of tn
new movement, said to the Press to
day:
"The splendid bunch of people fror
other states making up the Times
excursion and the cooperation on tn
part of the people of Ell Centre an
other town should certainly prove tina
great new interest in the valley
springing up from outside points an
that conditions in the valley are jus