Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1916-03-01

egg she picks the Belle of Broadway.
Advertising!
Rodney don't believe it.
Peale-Well, try it-and say, what
makes you go to the theater yourself?
I'll tell you: it's what you've read about
the play or what some fellows told you.
Rodney-Why 1 suppose that's true.
Peale-And what he tells you some
other guy has told him. Ninety-seven
per cent of the public believe what
they're told and what they're told is
what the other chaps been to,d-and
the fellow who told him read it some
where. When you see thing in print
about something you really don't know
anything about, you come pretty near
believing it. And all the advertiser has
to do is to tell you right and you'll
fall
Rodney-But 1 never read advertise
ments.
Peale-Oh. you don't. Ell? guess you
do. If l say His Masters Voice." you
know that advertises a photograph.
You're on to What soap 1T Floats" re-
fers to. There's a Reason" "Cneeda."
Quaker Oats" Phoebe Snow" Chill
dren Cry For It." "Sapolio" Grape
Nuts" THE Road of Anthracite"
"Spearmint," pierce Arrow" "57 Va
rieties.' Kodak" "Mumms," Gold
Dust Twins" HE Won't Be Happy
Till He Gets It," Bull Durham "Pi-
anola." ''Cuticura,'' "Clysmic,' Fire
stone" "steinway." "Thermos," "Co-
coa-Cola,' The Watch That Made the
Dollar Famous"-I suppose you don't
know what any of them mean?
Rodney-Why know what they all
mean.
Pcale-You bet you do. Say. what
kind Of carriers do you wear?
Rodney-Why let me see-Eoston.
Peale-Exactly. What do YOU
know about 'em--nothing Are they
any better than any other garter? You
don't know don't know, but all my
life every magazine I've looked into
has had picture Of a mans leg with a
certain kind of garter on it-Boston so
when go into store to buy pair of
garters. I just naturally say Boston,
so do you. What do you know about
Mennen's Talcum Powder-nothing,
except that it has the picture of the
homeliest man in the world on the box
and it SO impressed your imagination
you just mechanically order Mennen's
If | say to you, "E. & w" You don't
think it's corset, do you? If say to
you &c. B." you don't think it's COL
lar, and what about the well known and
justly famous b. V. DIS" You don't
read advertisements? Rot!
| Rodney-But-
| Peale-No but" about it--advertis-
ing's responsible for everything.
| Peale--When Bryan advertised the
Grape Juice Highball. do you know
that its sale went up 652 gallons a day?
| Rodney--How do you know it was
652?
Peale--I'll let you into little secret:
l don't Know don't know a thing
about grape juice and as long as my
health and strength keep up, l hope I
never will. but if l said I'd read in a
newspaper that the sale had gone up
652 gallons you wouldn't have doubted
| it, would you?
| Rodney-No, I suppose l wouldn't
| Peale-And you'd have told somebody
else and he'd have believed you, too
Say, do you drink much?
| Rodney-No.
Pea!e-Can you tell the difference
between a vintage wine and last years
| Champagne? Sure you can't costs
more. Son. the world is full of bunk.
Ninety-seven per cent of the people
are sheep and you can get 'em all by
advertising.
Excerpts taken from 1T Pays to Adj
vertise."
! All the above excerpts are from the
play ut Pays to Advertise" which will
be seen on Friday. March at the
Empire Theatre, Lewiston.-Adv.