American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1916-04-13
Copyrighted by
THOMAS j. SULLIVAN

lIlONho D.. OOLLlfALN
Duty is a power that rises with us
in the morning and goes to rest with
us at night. 1t is cooperative with the
action Of u intelligence. 1t is the
shadow which cleaves to us, go where
we will.
Let us do our duty In our shop or
kitchen, in the market, the street, the
office, the farm, the school, the home,
just as faithfully as IL we stood in the
front ranks of some great battle and
knew that victory for mankind de-
pended upon our bravery, strength and
skill.
A Dollar Lost.
1t should be the slogan of every
rural consumer never to send away
for goods that he can just as well buy
at home. Every time you send a dol
lar to an out-of-town dealer, as far as
you and your community are con-
cerned, 1t is practically out of curcu-
lation.
Your own home merchant is the one
who helps to keep up your schools.
your churches and your town. He is
the one who deserves your trade and
not some catalogue house in Chicago
or elsewhere.
Goods on Unsecured Promises.
When you have nothing to give In
exchange, to whom do you go for ac-
c~ommodations until some uncertain
time when you a pay?
Do you not always find your home
merchant ready and willing to let his
goods go on promises, trusting to
your honesty and good luck in meeting
the obligation later?
How many farms and homes have
been paid for by merchants advancing
both the goods necessary to keep life
In the body and cash to meet that
a interest on the mortgage?
Under the same conditions would
the ~benfactor trust the merchant for
months and months with the produce
OF his farm or labor, or would he ask
Tor cash or Its equivalent upon de-
livery?
We know that the average consumer
does not feel that his local merchant is
a robDer or a cheat; but like all hui
mankind, the catalogues and prices IL
mall order houses appeal to him, and
he forwards his order and cash with
out considering the injustice he Is
doing himself, his merchant and his
home town.
Cash Versus Credit.
1t seems unbelievable, but 1t is new
ertheless a fact, showing the entire
lack OF any sense Of justice, that many
people regard their local stores as
merely institutions of accommodation.
When these people have cash to spend
1t goes to the far-away or nearby mail
order houses, but when times are dull.
when they are sick or out of work, or
during the season when farmers are
not turning their produce into cash.
or the city employee Is marked off the
payroll, what do they do? Do they
write to the catalogue house and ask
for credit? -
III they did do you think they would
get 1t? Not on your life! Those con-
Germs must have cash, must have 1t In
advance, must have 1t before you can
even see the goods you buy. The
consumer sends his money and then
sits down and waits until they get
good N ready to fill his order.
But when home people want credit
or favors Of any kind they hustle off
to their home merchant, very obliging-
iy order what they want and tell him
to charge 1t, expecting him to wait at
least from one to six months for his
pay,
Dealing With Neighbors.
In buying from your home merchants
you deal with n%eighbors. Buy with
goods before you. Pay when you get
the goods II you so elect. Have goods
delivered free. Return goods If not
satisfactory. Build up your home
store and business.
Help make up your own home town
and make of yourself a man worthy of
your day and time. Every nan should
take pride In being a good American
citizen, and We believe most men do
and that most men are, or at least de-
sire to be.
PALACE OF SWEETS
H. II Ruuufau pron