davidaulloa/AmericanStories huggingface dataset:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
CHARLESTON AID MEN
PUT THEIR PATRIOTISM
ABOVESELFTSH DESIRE
Delegation From South Carolina
City Depleted by One-Half
Because of Call to
the Colors
DUTY THEIR WATCHWORD

There is one delegation attending the
convention which has been reduced to just
half its original number because of the
call to arms in Mexico. The call for
mobilization came just as this delega-
tion-the group from Charleston, S. c.
was ready to leave for Philadelphia. Torn
between duty and desire half OF the dele
cation gave up their plans which they
had been working over for year. and
turned smilngly to answer the call of the
President and the nation.
Last night float, with baner reading,
millions for defense, not one cent for trib-
ute," passed down Broad street in the pa
rade. Although the watching thousands did
not know that the little group marching
ahead had been depleted by half because they
had just taken the first step to carry out
the spirit of their banner, their applause
was thunderous, for they recognized the
real American spirit.
on an elevated seat on the float was the
figure OF Columbia, and beneath her was
that OF Charles c. Pinckney, surrounded by
four figures representing the activities that
have placed this country in the front-in-
dustry, commerce, agriculture and capital
The figures were a mechanic, sailor,
farmer and business man.
But in front OF them were the ad men
who have placed Charleston on the map:
A. @. Hoist. A. V. Smell, managing secretary
of the Charleston Chamber OF Commerce;
George j. Jenkins, Ed" Stothart W. 2.
Hyamsn, Jr,, Daniel Ravenal, Alexander
KulnslSi. James s. Simmons, Dr. C. 7.
Aimar. Charles Robinson, OF the News and
Courier T. A. Smith, NJ. A. Condor, Charles
A Matthews, w. II. Mixson and r. G.
Rhett president of the United States Cham.
ber OF Commerce.
watching them from the reviewing stand
were Mrs. w. j. Wolf Mrs, t. A. Smith,
Mrs. c. P. Aimar and Mrs. Alexander
Kulinski
The Charleston delegation has been given
place OF honor in the circle of ad men.
The spirit OF patriotism which led half Of
them TO give UP the pleasures of the con-
vention for the rigors Of camp life under
arms has won tie approval Of all. and
everywhere this loyal group goes its mem.
bers are pointed.to with pride and praise.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
VIGILANCE WORK BENEFITS :
BUYER AND SELLER, HE SAi'.
Secretary Of Ad Mems Honesty O'n'
paigners Describes WORK

The vigilance work of the AssociAsssga sssatlns
vertislnE Clubs OF the World ~ ~ Il.
10 newspapers was described t,.i toass Nj.
u Kenner. secretary OF the NaIlo-
lance Committee OF the assoelAtlosiA .,sduels
.Honest Advertising OF honest y work
a helped, not hurt by the vlsilsivS sfou
of the advertising clubs ns $50 $50 clsan
are, OF course, awake 10 the rae ..,is 1,,1 nany
Advertising columns pay nnane'aisis isis,srllsffa
newspapers have proved this; sssr Be-
are paying more attention tnsn 49,
FORE 10 newspaper reader eonhoss,s]s nna
he said that BY quiet Invests see,,s,lnslsz
friendly action the committee ssir con-
advertislng practices which are aa1,-lns 10
petitively and which are denlos-
trade development. ,,. cosdnllllzs
s.rhe work of the Vigilance CROP
Is : service 70 honest business H1 ssrhz COM
asanda.s Mr. Kenner essertea fhsz
mittoes 40 n0g attack aayer.zs. - iAz
eathsr facts aAd LEI The fAetz -..ssll8
eharaotsr 81 the ADVERTISING lns+6 20 tI
4hev are thorough IN lnseatit@t.e.,t. 81 q lss
libsfats "a action TheY are ~
40 disoaszionztt Ilez go =. z5=
4n adtsI,laiH4 eueaf,oH H4t
- e aas1Ie14hIe
.Is ~ HtF H44 Ha|
1azeI e
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
HONEST MEDICINES RIGHT
TO ADVERTISE MAINTAINED
Man in Business Says It's Legitimate
as Any Other

ITO characterize all medicine advertising
as fraudulent is unjust. mendacious and
silly" said Erwin +. Kemp, general repre-
sentative OF the Proprietary Association
and editor Of STANDARD Remedies" in an
address today 10 the Ad Men on "A De-
fense Of Proprietary Medical Interests with
Regard TO Advertising"
II believe" he said. and my belief is not
born over night, but is the result OF close
and intimate connection with the business
lasting over a decade. that the business OF
manufacturing and selling prepared medl-
eines In packages In which they may read
lily be recognized and identified is proper
and economically necessary.
i belisye-and my belief is not born
over night--ln advertising. and in truth in
advertising, The great industry which
represent has demonstrated Its belief in ad-
Yertisins year after year. In good season
and In bad IL has recognised the necessity
and the desrabillty Of truth In advertising
and this is proven BY the fact that It's ad.
vertisng has not been Intermittent, but has
been steady ana permanent
NO one here believes that any mer-
ehanaisins business can be permanently
maintained On any foundation other than
the Rock Of Truth and our business has
been permanently maintained as an adyer-
usins business for a century.
4 surely am not the spokesman for or
the defender Of any medical advertisements,
Or any other advertisement which Il bla-
tantiy o. palpably untrue. Advertisements
e this character ana such statements as
+ ifa medical It's q fraud are both mig
eaitfene infeutlon5 Ralpzbly untrue
En4l e - ssseiesi is : fraad halodz Is
Eze zHHa 4Isz4fE hz'tbsF sash eaferElsaf
8 Ho4 ~ 80 az11aatoH 81 so Ia|ns
z ~ =EHiH
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
ADVERTISING ATLAST
INTERESTS FINANCIERS
Bankers Once Lacked Vision,
But They Advance, Says Trust
Company Manager

The first separate meeting OF financial
advertisers ever held at convention OF
the Associated Advertising Clubs OF the
World convened today
John Ring, Jr.. chairman of the financial
department OF the association. publicity
manager OF the Mercantile Trust Company,
Of ST. Louis and president of the Financial
Advertisers Association, suggested that the
growing interest banks are manifesting In
advertising win have a large influence
toward giving them a better appreciation
of advertising as II pertains TO the business
OF the banks customers.
Mr.. Ring spoke OF community or CO.
operative advertising as a method that had
proved effective in the lumber, brick, ce-
ment and numerous other lines OF business.
ut should prove even more effective, -
he said, when applied to that which rep
resents the aecumulations OF all other busl-
ness-that ID, money"
He also urged making banking institu-
tions more familiar with the effect OF ad-
rertising on merchandising. He said many
financial institutions were beginning TO
realize the value and power OF advertis-
ing, but the great majority did not know
how 70 use this power 70 produce results
for the money invested
Fred w Ellsworth. publicity manager
or the Guaranty Trust Company OF New
York. said that one Of the reasons banks
as class have been SO sl7w to adopt
modern business building methods Is that
the average banker has not the vision .
1t Is my opinion" he said that In a
majority Of cases the bankers who are
skeptical as 10 the eh1eienoy OF Advertising
maintain that attitude because they nave
never given real advertising a fair trial
either because of lack OF courage or lack
of sense. or lack Of facilities or maybe be-
cause or just plain prejudice
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
HONOLULU AID EXPERTS
HERE TO SPREAD FAME
OF HOME AND GET IDEAS
Presence in Numbers Due to
Urgent Invitation of Cyrus
H. X. Curtis, Who Visited
Them
PLAN ENTERTAINMENTS

Optimism and energy are the chief char
acterlstics of the delegates from Honolulu.
They came more than 5000 miles to par
ticipato in the convention and are glad of 1t,
They have brought the atmosphere Of their
native town, including the ukulele. the In
strument which has gained great favor
during the last few years all over the
world II is symbolical of the harmony
which exists in the Advertising Club of
Honolulu This organization is up to the
minute in progressive ideas. and when the
delegates return they expect to take back
many more which will keep the club right
UP to the pace of 1916. ....
Charles r. Frazier. captain of the club
who ploted the delegates to this city, said
today he was more than repaid already
for the trip to the City of Hospitality.
"Our presence here In such good num-
bers." he said. us due to the enthusiasm
aroused by Mr. Cyrus II, X. Curtis who adj
dressed the advertising men of Honolulu
during his visit there and told of the great
benefits that would be derived from visiting
the convention. He invited us here and
took n page advertisement in the Honolulu
Star Bulletin to tell the story Of Philadel-
phia"
The men from Honolulu are attracting
considerable attention. They will introduce
many of the novelties in the way of amuse-
ment for which their country Is famous.
with Mr.. and Mrs. Frazier in the dele
cation are Dr. r. w. Anderson, Miss Mary
Eynon, Mrs. A. l.. Andrews, C. C. Won
Hamm, Prof. A. l., Andrews. Maurice
Brasch. Charles r. Frazier. John Lennon,
Jack De Sha, A. NJ. Webster, Stephen De
Sha, j. d. Levenson, H. f. Wichman and
Tandy Mckenzie.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27

Father Penn extends warm welcome
to the admen even at the entrance of the
University of Pennsylvania grounds. A
large framed poster of the city's founder
In many colors amid such an appropriate
background looks attractive and artistic
to say the least. Welcome, indeed
Looks like commencement day at the
University" one fair one remarked to her
escort. She was commenting on the many
men and women dressed in white
ut is a commencement day, indeed" her
companion answered. Lets hope It's the
commencement of a day of real live progress
and prosperity" 'T'is 80 in truth So say
we all.
No doubt there will be plenty of music
In Philadelphia this week. One jolly ad-
man, however drew a laugh with chest
nut, when he sprung the old one about the
bands on their hats
The song of Johnny, Get Your Gun"
which was heard all last week in Old Philly,
has changed to Johnny. Get Your Cane
Judging from appearances, one onlooKer
said He was not an adman; ana propaDly
yet has TO learn that canes are carried for
comfort as we'll as anything else. Even old
pop" Weston, in his instructions on how
to walk from here to Frisco, said the first
thing to do was to get good walking
stick
Even Old Sol couldn't keep away from
the opening session today. He showed his
face Just after breakfast It would seem.
He is hereby cordially invited every day
for the rest of the week. at least
Irwin F.. Paschall. chairman Of the Ex-
hibit Committee, looks like President Will
SON. That's how strangers recognize him,
tits said The resemblance is striking,
though the President is a somewhat larger
man, physically at least.
P C. Staples. of the Entertainment Com
mittee, Is one of the many Beau Brum-
mells of the convention. There are others,
of course.
The first advertising club of the world
is said TO have been organized in 1900 In
Chicago 1t was known as the Mutual
Benefit Association NJ, L. Mohr was presi-
dent: s. Samson. vice presidents W. q.
Long secretary. and Fred Deutsch, treas
urer. Among the members were Thomas
Birmingham w. ]. Champion, f. l.. Chase
Edward C. Cone, ]. Ellsworth Gross. Jo-
seph Deutsch. John F. Holiday, r. j.
Kittredge, e. c. Miller, F. r. Moore, w. D.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
MARK SECOND WORK DAY
Ad Mems Program Today

Q a. m.-Morning sessions, Uni
versity Museum auditorium, Provost
Smith presiding.
9:15 a. m.-Invocation, Bishop
Thomas j. Garland.
9.25 a. m.--"The Retail Mer-
chant Wants to Know" Frank Stock
dale.
9:35 a. m.---"The Foundation Of
Better Business" Lewellyn e. Pratt.
10 a. m.--Departmental sessions
and conferences.
ii q. m.-Women make tour Of
city and historic places.
1916 p. m.-Luncheon at Com
mercial Museum.
1880 p. m.--Swimming contest,
University pool.
1880 p. m.-Departmental confer
ences.
$3.50 p. m.-Women visit warships
at Navy Yard.
4 p. m.--Aeroplane demonstration
at Navy Yard.
8 p. Military and naval tour
nament, Franklin Field.
IL p. m.-Cabaret at Arcadia.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
Ad Mems Chronicle
N D. Rockefeller is here"

John d, Rockefeller is here"
The report spread rapidly all over the
Bellevue-Stratford. AS il spread It gained
like widening circle caused by pebble
thrown into a stream.
Those who had inside information whis-
Pered that he intended to buy up" the
convention for Cincinnati. II was rumored
that nothing could stop the Queen City
from getting the big meet of 1917.
In the midst OF all the corridor gossip a
crowd OF delegates. big. small. lean. fat,
medium and otherwise, spied the man OF
wealth at once, They surrounded him.
They tagged him with buttons, badges,
haga, toy balloons and everything available
Mr.. Rockefeller stood still and gasped
Then he found his Right hand shaking
Ad men shook 1t like a pump handle
Really. I-am-oYerwhelmed and-I-
think-I'ni-"
But he could say no more. He was swept
along the corridor and stood on a chair.
Speech! Speech yelled the crowd
How about the price OF gasolIne?'
shouted some one.
Forming his hands like megaphons
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27

-AIr Rockefeller" shouted. 4 want YOU All
70 dine with me in the Purple Room at )
o'clock
Then he escaped through a side door into
Walnut street.
a clark vas immediately besisged as to
the location OF the Purple Room. He said
that Mr. Rockefeller must have made some
mistake In the color. he said the nearesr
thing they had 70 purple was the Blue
Hoom.
Aany or the e men and others, therefore.
locked b the Hiue Room. They waited Al
hour, and the room compared with rheir
feelings when they learned fhers had been
a slight mistake
me naa mistaken foF lhs eli king sald
he was a. p. Mckinney. u Printers Ink
hna Sc L.e1I1.
HIad s. lsll thsn { va not ths multi.
4IIIioEzHe gentlemen s. ald. 'bal t1ss
r9.e. 4.l7
4 et ~ za
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27

The prettiest girl at the convention looked
around and smiled. Her blue eyes twinkled
aa she looked at the swarming delegates
in the Bellevue.
What do I think of Philadelphia she
counter-questioned.
''Just about the best city in the United
States"
And with that Mrs. T. G.. Baker, of st.
Louis smiled again, one of those warm,
hearty smiles that are characteristic of the
Middle West.
1--WE heard It said that Philadelphia was
SLOW" she said, but I've found no evidence
to back 1t up"
Not that the prettest girl is unpatriotic
regarding the chances of st. Louis for the
next convention Not at all. Along with
several hundred other delegates from the
Mound City she wants the delegates to come
there in 1917.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
CANADIANS TO WEAR KILTs

Canada is represented at the ad conven-
tion by ab members from Toronto. Hamilton
and London, who have acquired the habit of
making themselves heard wherever they
assemble. Their witticisms and Scotch
plaid hat bands have already added re-
freshing touches to the convention.
I'VE anticipated warm weather and
brought our kits; what's more we are
going to wear them" said Robert Corryell,
chairman OF the body. on Wednesday
evening they are planning to attend the
concert at Willow Grove Park in costume.
The Canadian followers OF advertising
proudly point to the fact that they are
"touting" the baby organization with them
The London Club has been formed a little
more than two weeks.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27

ad liked best and giving the best reason for
their preference.
The advertisements that proved favorites
were attractive, according to the contes-
tants. because of originality of copy up-to-
date treatment of subject, catchy illustra-
tlons, page dominance, brevity. human and
clever dialogue and pleasant, good-humored
style OF illustration.
The result of the investigation, was to
show that entrants specifically referred
to illustrations, to the topical nature Of
copy to brevity to headlines, to size Of
advertisements, and to originality and sim
plicity of advertisement. The humor of
sketch or copy. the cheerfulness of sketch
or copy position, display: the fact that
the advertisement was opportune, the fact
that the copy was curiosity arousng and
the price figured in varying percentage
The advertisements that provoked the re-
plies were illustrated. - -,..t
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
Iz@5 E 6<z<z7e RIOS H1zS<z LahsE2V5
"Ive Heard 1t Said the City Was Slow but I've Found
No Evidence to Back 1t Up" Says Mrs
T. G.. Baker of ST. Louis

Mrs Baker for St. Louis and st. Louis
for Mrs. Baker. That's the slogan.
Want picture of the prettest girl?'
asks Charlie" Weer, of Anderson. Ind
Just a minute. I'll get Mrs. Baker"
The prettiest? ?" asked another delegate.
Mrs Baker is the girl you want"
Another girl who presses Mrs Baker
closely for the honor of being the 'pret-
tiest" thinks Philadelphia on Sunday a
trifle-just n trifle--better than nowhere.
Some Of the ad men in the New York dele
CATION, including Frank McGrann, OF the
Guaranty Trust Company agree with her.
Awful" said McGrann, as Miss Hazel
Emmons was smiling for her picture.
YES" say they all. but even at that
say that statue Of Billy Penn looks great
at night.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27


Trent Fred Tweed and Philip Williams.
Merle Sidener, chairman of the National
Vigilance Committee, who lives at Indian
apois and who is at the head of the
truth in advertising" movement, will speak
on Wednesday morning
Lewellyn E. Pratt. chairman OF the Ma.
tional Educational Committee of the AS
ISOLATED Advertising Clubs of the World
the little red school house man" of the
association is at the Bellevue-Stratford.
G. Herb Palm, of Los Angeles, who is
said to make from $4,000 to $4,000 a
year writing advertising slogans for big
manufacturers is one Of the leading West
ern representatives at the Bellevue-Strat-
ford. Mr.. Palm wrote the carpet sweeper
slogan, ANY little creeper can run a Bis.
sell Sweeper" and the incubator advertise
ment for an incubator good in any climate
1T incubates in all the States
II. ]. Kenner, indianapolis. the man who
wrote the play, "On Sale, $685." to be pre-
sented Wednesday afternoon, the parts be-
Ing taken by prominent advertising men
from many cities, is stopping at the Walton
A 3S-hour ride on the cars preceded the
arrival of the Shreveport delegation, who
attracted considerable attention around the
lODDy OF the bellevue with their StOVeplpe
hats. Last year they won the Dallas ladies'
prize. given to the club for bringing the
largest number Of women in proportion to
their numbers.
With this Shreveport delegation of 10 men
were r. L. Baker and Allen r. Dickinson,
reputed to be the greatest negro imltator
down South" HE can bust up party at
o'clock in the morning" said Baker.
"Two?" asked Dickinson in surprise. mot
two, but three or any pld time in the
morning"
"Cattell is my name" said a man whom
we all know. "City statistician. Glad to
see you here" knows more about Phila.
delphia than any other man living or dead"
added a newspaper man for the benefit of a
delegate from Los Angeles, who hadn't
heard of him.
Sunny" Sydney Clarke. chief of the Con-
vention Bureau Of the Chamber of Com.
merce, was much in evidence with his ready
Smile, He is said to have introduced more
delegates to each other than any one Of the
10000.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
Twenty-three Departments
Discuss Methods for
Reaching Public
EXPERTS BLAZE TRAILS
Ministers Urge Advertising to
Attract 100000 Unchurched
to the Pews
Mexicdn Crisis May Stop
Wilson'S Visit to Ad Men
"Hsrbert s. Houston, presldent,

Herbert s. Houston, president,
nAssociated Advertising Clubs Of
the World, Bellevue Stratford
Hotel, Philadelphia.
"The President hopes and expects
to be able TO attend meeting Thurs
day afternoon, but, as you will
realize, in the present circumstances
it is absolutely impossible for him to
make a definite promise. If you are
willing, I suggest that you go ahead
with your arrangements for the
meeting. Will advise you definitely
as soon as l can.
JOSEPH TUMULTY,
Secretary to the President"
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
New Workers Cabaret Hosts Tonight

The st. Louis and Cincinnati delegations
have been invited to attend a cabaret show
planned by the New York contingent at the
Arcadia Cafe this evening. II. II. Ahern,
advertising manager of the New York Even
ing Post, has arranged for the Evening
Post Glee Club and Ave members OF the staff
to visit Philadelphia and furnish the ex-
element for the spectators.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
DENVER BRINGS FAIR MAIDS
Beauty Chorus Is Ballyhoo for Next
Ad Convention

one of the prettksst sights about the ho-
tells and the meeting rooms at the Com
merclal Museum is the girls that are plug
ging for Denver
The Western city wants the convention OF
the ad men next year and It figured. evil
IDENTIFY, that the pulchritude of the bidders
counted whole lot. So they went and
combed Denver fine for its pretty girls and
brought them along,
The girls don't talk much, but they smile
beautifully and generously. They hand out
literature in a way that makes one take It
all, and feel that the recipient gets the
favor instead OF grants II.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
PhiIadeIphians Jailed for stealing Auto

porTsvILLE. Pa. June 27.--Allen
Knight. William Boyle ana Joseph Thons
voune men Of Philadelphia. we're remanded
10 iail after pleading guilty today before
Alderman Martha. Of the charge q stealing
he automobile of John j Withelder. 81
Bfanahdale Ia this city. saturday night
pranciS 44eaey also of Philadelnhia- Waa
~ 4eeH7ea q 44
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
Tennesssans for Cincinnati II 1917.

The Knoxville. Tenn, Delegation of 10
memhers viii propose Cinclnnati Tor The
1917 consentlon. George r Hii. former
President Of The Enozfilla club. - seen
chosen % ipiredues tbs oIa1innat hoom b,
Estfea of 1Iz tszo zoIzHI Hase rs.1.
##'H Ha1 H4 zzDa|7IlsH IS u1HIr3 hIzs.| &
ss4fa feEzra'ssa q a Iez g a
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27

W. 4IEF1HI1 F41lzII n adFelfIaIn1
s fHs tasIs q an Investigation by
Hart ea.srfIsIna nIzHase= of London
- Htiee hs ekp.slnza Is tli< sensIai
= f=#dHzIfa 4n |nfzz.szIion -
Hs4z tzIH| 4E11t
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
PASSING CHANCES AT THE AID MEN
AND WHAT THEY ARE DOING
Personal Side of Big Convention That Has Won Cordial
Welcome From Philadelphia and Whose Members
Are Enjoying Themselves to the Limit

McJunkn, F.. W. Rapp C. w. Riley, P. +.
Schaeffer, James Sullivan, George w.
Trent, Fred Tweed and Philip williams.