Omaha daily bee., 1916-06-22

guests OF tne publishers OF tndt STATE nave
returned home full Of praise for the conditions
they found there. When the Fourth Estate asked
F. J. Klaus OF the Federal Advertising agency
what impression he received he said: Nebraska
leaves more than impressions with you. 1t grips
and holds you in its embrace. 1t saturates you
with its wonders. And you are thrilled by the
speed of the autos.
Every town is a model town, every farm
model farm Prosperity stares you in the face
at every step-real genuine prosperity-the kind
that comes from producing. The stores in the
towns of Nebraska were a constant source of
surprise
have talked with the villagers, storekeepers and
farmers, and ! am convinced OF Nebraska's 'ad-
vertising fertility"
w. A. Baker of the Frank Presbrey company
said: at takes but few hours for visitor to
Nebraska to become inocuated with the spirit of
boost and progress everywhere displayed by the
Nebraskan Every citizen is convinced his par
tcular city-whatever its size or relative impor-
lance to the general scheme of things-is the best
town in the world.
81 went into the state something of skeptic.
| left it with conviction that Nebraska in general
more than merits everything good claimed for it.
and keep in circulation, as evidenced by the big,
fourishing stores the pretentious, busy banks,
and the general air of prosperity. Agriculture and
live stock raising have become gigantic in their
scope :, !, :, :. ,,.,., : H. ,oo,, .o,,,,
whose boom is of the perennial variety. Its citi
zens have the goods to enthuse over, and not
one of them ever loses an opportunity OF indulg-
ing his enthusiasm to the utmost limit"
F. J. Hermes of the Backman-Ross company
said THE general impression created by the
Nebraska trip was that the people were live.
prosperous and extremely responsive to advertis-
ing. Advertised goods were very much in evil
dence everywhere, both inside Of the stores and
in the show windows
THE character Of the stores, both in appoint
ments and stock. was amazing The retail dis
tricts in practically all of the towns visited looked
as though they belonged to cities of FIVE times
their respective populations.
There is no doubt about the prosperity Of
the Nebraska people. The very fact that they
don't say much about it, but let appearances tell
the story proves this most conclusively
Everybody seems to have strong desire to
be up to date, and in this they are succeeding
more rapidly than we are in the east
They are making money and are willing to
tgsr% : : : = '1 county ~ 'H' Au'e'
A. NJ. Lewis Of the J. Walter Thompson COM,
pany said Nebraska undoubtedly bears strong
witness to the Importance of the big western agri
cultural and small town markets. Its people evil
IDENTIFY have overcome, with wonderful spirit great
obstacles in the development OF that country.
They must have practically made for themselves
the resources that constitute them the potential
market they are.
"They are operating their farms and trades
on a business basis. They understand profit and
loss, Naturally this makes them an intelligent
group Of buyers, and for that reason more de-
pendable group from the advertisers standpoint
than is to be found in many other sections of the
country.
Their farms seem to be very prosperous and
in high state OF cultivation. Their dealers and
other business men seem to be well above the
average, and there is certainly very definite at
mosphere OF aggressiveness and cooperation"
Harold F. Barber Of the J. w. Barber Adver-
Using agency: "A town Of 5000 population with
little gem Of hotel, Of which New York City
might be proud; in front of the hotel public
square well turfed, under large shade trees where
good band concerts are given twice week; brick
paved streets, public buildings of white marble;
well dressed and lighted store windows containing
quality merchandise (and the quality according
to city standards); supporting daily and weekly
every press with its individual electric motor
Such town had the pleasure Of visiting in
! Nebraska last week. The surrounding country
is said to contain the same sort of soil as the Nile
valley in Egypt-the most productive in the world.
| The enthusiasm and energy of the people as
expressed in their marvellous agricultural develop
ment and the enterprise of their municipalities,
would be beyond the comprehension of an east
erner who had not seen IL and is something which
| would be utterly impossible in the east.
There are few rich people, measured by east
ern standards, but everyone seems to be comfort
ably well off, the population has not had time to
| settle into social strata so that all can and do
| work together, and the keen rivalry between mu-
inequalities directs their energy toward making
! each model town.
| "As for the farmers, it is absolutely certain
| they will have an abundance of capital to pur-
! chase anything under the sun of heaven which
they think they need. The standards are nat
urally different than those of the east where the
emphasis Of living is placed upon the home; out
|. there it is placed upon the farm and the homes
are comfortable although not luxurious
D. ], Ogilvie OF the Cheltenham Advertising
| agency. i saw the definition Of Gods country
as travelled miles and miles through this rich
farming state, over seas of Nebraska prosperity,
visiting farms conducted as business institutions
surrounded BY enormous tracts Of land Of almost
unequalled fertility, through cities and towns
| standing as monuments to their builders with
their wide, clean, well paved streets, lined with
| the beautiful homes of those who have bazed
the trail and reaped the benefits of their indus
trious life in this great state.
These stately towns with their wonderful
| stores, credit to towns many times their size
stocked full OF up-to-date trade marked merchan-
| disc, conducted by aggressive merchandisers who
| sell to fast buying power extending for miles
around
! The press Of the state, reaching like an oc-
| topus in the homes of this responsive mass of
| people, is the key to the success of these mer-
| chants.
Here lies fertile field Of responsive people
awaiting cultivation by all manufacturers who
wish to reap rich harvest"
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