Five Mile Beach weekly journal., 1916-12-01

Tom said that II he would leave 1t
with him overnight he would make
some additions which he thought
would render it more effective. Den
mis- was only too glad to do so. and as
soon as he was gone Tom brought his
genius to bear on it and produced the
following:
"Busby's prepared milk food is made
of the best buttermilk that can be pro-
cured in the market. The fayoring
spices used in 1t are gathered on the
shores of Hudson bay by the Indians.
Its ivory wilderness is obtained not
from any d~eleterious ingredients. but
Is distilled from myriads of white roses
grown on the Busby farm under the SUI
perintendence of a graduate of an ag-
ricultural college. The fatty sub
stances used in the food are obtained
from the blubber of walruses shipped
on trains running or the ice of Boring
sea. thus preventing delay and insuring
the delivery of the blubber in the best
condition at the milk factory.
"Some rare instances of development
of children using Busby's food are tes-
titled to by mothers. Charles DIETRICH
when seven months old weighed only
twenty ounces. After taking a bottle
Of Busby's milk be gained so much In
one night that in the morning his
mother mistook him for the fve-year-
old son of her next door neighbor and
sent him to his supposed home with a
lump of sugar. at the end of a year,
having drunk 200 bottles of Busby's.
he had gained a pound a day.
Benny Harkaway. who weighed
only two pounds at birth. was blown
about In every draft. keeping his moth
er In constant dread lest he be carried
out of the window. Ten bottles of
Busby's food gave him so much flesh
that. his father having tossed him play
fully. when the child came down vas
crushed by the enormous weight"
When this production was shown to
Dennis be asked its author II 1t was
not somewhat overdrawn.
"Overdrawn?" cried Tom. Suppose
1t is. That's the art of writing an ad.
If you write it in plain, unyarnished
terms nobody will notice it. I'll guar
antee that it will increase the sales of
Busby's milk enormously"
AL right" replied Dennis. "Ill take
1t to Mr.. Busby."
81 wouldn't do that said Tom.
You had better insert it yourself. I'm
a reporter for a newspaper, and | can
get it put in at cut rates."
Dennis gave him a carte blanche to
insert the ad. and went down to his
wife to report what he had done. add
ing that he was going to make Mr..
Busby's fortune for him on account of
his kindness in giving them the milk.
The baby's milk ran out n day.
and Dennis. thinking that Mr.. Busby
might have heard from his advertise
ment and on account of increased sales
be disposed to give him some more
food. went to the gentleman's office
and stood as before beside the desk.
"Mornin'. sir" said Dennis.
The manager looked up from hun
dreds of letters and seeing the mai
to whom he had given some of hi
milk food asked him what he wanted.
"Have you heard from the advertise
ment?" asked Dennis.
what advertisement"
1.-The one that came out in the pa
per-"
The manager looked at Dennis as If
cropping for something. then suddenly
exclaimed:
aC~- 1910 n II ronn 6f6 hnun
anything to do with that game that
was played on me in a statement got
up to ruin my business?"
mo, sir; | put in an ad. at me own
expense for the favor you done me for
given me the milk for me little baby"
The manager stared at Dennis for a
time, then said: II don't know that it
will do any harm after all. 1t may
call attention to my goods" He took
up a handful of letters from the pile
on his desk and ran them yer. One,
evidently a lady who had never had
children or run a dairy, wrote to know
whether the cream was left ON the but
termilk used In Busby's milk. Anoth-
er. a nurse. entered a protest against
using spices in baby's food. II should
think" she said. that it would injure
the child's stomach" A young man
who said that he was a student of
chemistry asked for the process by
which the white substance was distill-
ed from roses.
There were on the desk a number of
comic papers containing illustrations
Of the marvellous developments of
children VINO had been fed on Busby's
milk. One was a picture of a very
small man being crushed under an
enormous baby; another, a drawing
of a woman giving a fat child a lump
of sugar. while beneath were the
words, Nov run home to your moth
er." There were numerous letters from
advertising agents and advertisers ask
ing for the name and address of the
person who had invented the clever
A.