New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-04-23


and we'll cut out any claims that think excessive
Our slogan Better values for $475 than be found any
where the trade On that build up 'ucce''fu'
advertising campaign that would be eligible tor The tribune
columns
V.rv good Mr. Richie said the representative of The
Tribune management We are quite willing view
nrovded the most investigation and analysis bear out
That suits me- Only remember what you re investigating
You're investigating $47 clothes not fancyprced Fifth avenue
sailorings'
Here he made that he stated only half the mat
-, of investigation We were investigate $475 clothes
true but $475 clothes repeatedly and urgently represented
be of SIS value and intended be represented later IN The
Tribune quality umatchabe elsewhere at the same or ap
proximaey the price
One other point Mr. Richie said the representative OF
the management I'VE willing and ready to undertake this
and spend it. But is be understood
that whatever the findings be- to product we are
at liberty to give them o the public in full
For moment the caller blinked He had not perhaps
foreseen this phase But he game
Yes he said All right. I'm willing to stand by that
Some time allowed elapse before the investigation
begun Then order that there might be no danger OF
prejudice carried from the former investigation OF last year
an outside expert was employed supervise the purchasing
Under his direction FIVE acting quite independently OF eac
and of The Tribune ordered suit each at as many OF the
Richie Cornell shops Five different suits 1t was judged wouo
afford sufficient Judging Of the merits OF the unequaed
values claimed After fittings and rehng' the SUITS
were duv delivered They then turned tor analysis
and appraisal experts from another city, in order that the
element of tradesivay which might impair judgment
should not be present s.
At the outset several points favor Of Richie Cornell
scored The customers had received treatment
Complaints as to fit requests for changes promptly met
Finally the fabrics good just Mr. Nch'e had clamed
rather than below the standard of clothes hight
there the score ceased to pu. for Richie Cornell and shifted
to the minus side
For suit of clothes something besides cloth duly sewed
together bag cloth sewed together And faring forth
upon his business bag with suitable openings for head and
might possibly avoid though he would hardly escape
public derison of painful sensitive temperament But
one does go tailor for bags he baggey Rchie
Cornell are taors purport be such he appraisal
Of the clothes leaves the slightly dm) and they advertise
superior clothing durable bags Since they ased to adver
te superior clothing The Tribune which the hopeful
investigation would be essential that they produce
superior clothing OF they wished to advertise ne ma
tcra baggng that would be another matter but they have
thus far expressed such yearnng When they do we shall hire
expert bag manufacturers; but in the meantime is proper to
note that fit and style fully important considerations IN
suit of clothes fabric and that the citizen would for
Of public on Fifth Broadway
fer suit of simple ute bag Of sumpuous silk SO prone to
the prejudice of custom is the human SOUL
Now do wish be understood asserting that the
Richie Cornell made for the investigating bags
They outward and visible appearance of garments
structcd for masculine wa'coa rouers-but by
no necessarily for the Of the individual for whom they
purported to made The first proved particularly inter
esting the light of the Richie & Cornell catchne:
a Custom Made Fit-Not a
The good enough coat considered dispasson-
aey as an article hang hanger But when be
daped upon human frame for which designed
hbed pecuaries To begin with big at the top
button Then the spacing of the buttons apparently leo
the thumb work by person whose thumbs weren't mates The
short the there surplus OF under
sleeve the collar low in the the coat too long
wasted and the shoulders twisted 1t the kind of
have been constructed by correspondence school
tailor giving absent treatment to patron he had never seen
There nothing Of the correspondence school about the but
buttonhoes the waistcoa however, In fact they
failed correspond ALL The respects
good They would keep the cold and they complied
with the law Barring the fact that they low in the RISE
had much cloth the hips and exhibited twist in the left
leg Ito match the shoulder pehaps) they would have been
plenty good enough for who for lack Others would
have had to them stay indoors.
Suit No. bit economical in certain respects and
though averaged this by overgeneros in others the
era result wholly satisfactory For example, extra
allowance