The Chickasha daily express. (Chickasha, Indian Territory [Okla.]) 1899-current, 1916-08-04
LIGHT TRUCK SCORES
100 PER CT. IN CALF.
EFFICIENCY TEST
Smith Form-a- Truck Makes
Enviable Record in Ar
duous Contest

says Mf. BditOni local ulSlIlDuloi
for this device.
The test in which the record was
made was conducted between Los An
geIes and San Diego and was for al
types OF motor trucks, stipulation be
ing that they should be loaded to ca
pacity and that the contest should in
clude figures on gasoline and oil con
sumption in addition to general me
chanical efficiency of the truck itself
There were twelve trucks entered
capacity ranging from one to six tons
and the makes included all the better
known motor trucks built
The Smith Form-a-Truck finished
the long run with an absolutely per-
feet score, used less gas than any 9TH
er truck in the contest ranked highest
on brake tests and gear tests at the
end OF the demonstration, and in addi-
tion to (his achieved the distinction OF
making the trip at the lowest ton mile
hauling cost.
This is the first time that the Smith
Form-a-Truck has ever been entered in
an efficiency contest against all makes.
The results were a complete vindica-
tion of Smith Form-a-Truck engineers
claims to superior mechanical con
struction and to their statements that
the Ford power and unit used in con
nection with the Smith Form-a-Truck
one-ton attachment makes the most
efficient, most durable and most eco
nomical form of hauling that could be
employed.
The driving conditions placed upon
the motor trucks entered in this big
contest were much more trying than
those ordinarily met in the course Of
the days work, and yet the Smith
Form-a-Truck overcame all the diff
culties with one hundred per cent
score.
"The attitude of the merchant to.
ward delivery costs has been entirely
revolutionizea by the service records
compiled by the Smith Form-a-Truck
Company, manufacturers of the fa-
nous attachment which at a cost OF
$3.50 and Ford chassis makes a
guaranteed one-ton truck" says Mr.
Barton, local representative.
Where delivery has hitherto been
considered burdensome and neces-
sary expense, it is now looked upon by
users Of the Smith Form-a-Truck as
positive profit-building department OF
the business, making money for the
user and increasing the general satis-
faction of the customer to whom ueliy-
cries are made.
This is brought about by two rea-
sons: First, through greatly increas-
ed speed Of delivery made possible
Though the use of the Smith Form-a-
Truck, and second, through the much
greater economy Of operation afforded
by the truck itself.
"And particularly among grocers,
butchers, provision dealers, bakers,
this is true, for these four lines of bus
mess are almost entirely dependent
upon delivery service for anything
like large list Of customers.
"And the general average among
housewives demand delivery service
which often taxes the resources Of
horse drawn delivery to such an ex-
tent that an equipment is necessary
which is way out of proportion to the
volume of work actually handled. A
horse drawn delivery wagon finds it
difficult to maintain an average speed
of delivery in excess of three or four
miles an hour. To make several de-.
liveries during the morning. and at
least two or three during the after
noon, it is necessary to have larger
equipment of horses.
THE Smith FoIm-a-Truck main
tains an average speed of from 12 to
IA miles an hour, even in the short
haul service which is characteristic of
the delivery work of dealers in food
products.
This rapidity Of delivery enables
one Smith Form-a-Truck to do the
work of at least three or four horse
drawn vehicles. Outlying routes can
be covered at least twice as often as
when horse drawn service is employed
1T is characteristic of modern. city
development that the better homes.
and therefore the more profitable class
of trade. are found somewhat removed
from the business section of the city.
and hauls over radius of from one
and half to four or five miles are
very frequent with the up-to-date well
equipped provision dealer
Such hauis as these are a tax on
any horse drawn service.
But they are very easily accom-
plished by the proper type Of light mo |
tor truck service, and the Smith Form