Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-29
PRESIDENT HERE TO-DAY
As AD MEMS GUEST
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be no obstacle to hinder the line OF auto
mobiles bound for Independence Square.
The President and his party will return
TO Washington at6;t0 p. m.
This will be the first time in many years
that 1st Troop, Philadelphia Cavalry, has
not served as an escort to a presidential
party visiting Philadelphia. The troop is
at Mount Gretna, preparing TO go to the
Mexican border.
In announcing the Presidents coming,
President Houston, OF the Associated Ad-
vertising Clubs Of the World. said this
morning: II have had talk over the
telephone this morning with the Presidents
secretary, and he assured me that Mr..
Wilson would come to Philadelphia this
afternoon.
The President is coming at great per-
sonal sacrifice to address you, and every
one of you should show your appreciation
by attending the patriotic meeting in Inde-
pendence Square"
HONESTY IN ADVERTISING.
Louis Wiley. Of the New York Times, de-
ilvered an inspiring address today before
the last general session of the ad men on
what the newspapers have done to elm
mate fraud in advertising. He said:
Advertising men no longer debate
whether doubtful advertising matter is
worthy of consideration There was time
papers took almost everything that came
their way The possibility of an adver-
tisement containing proposition injurious
to the public veal did not occur to pub
fishers, or they may have thought IL absurd
and unbusnesslike to divert money from
their exchequers Today not only is there
a vigorous opposition to questionable ad-
vertising on the part of advertisers, pub
fishers and managers; viglant committees
have been formed to bring offenders to the
bar of justice. To the growing and future
generations 1t will appear an extraordinary
act of qualification that a newspaper pub
Usher who expounds the most perfect system
OF ethics and warmly applies its principles
to his own conduct should in one column
of the newspaper dwell with enthusiasm
on the practice OF all the virtues and in
another help fraudulent enterprise to
achieve its object.
1T is gratifying that reform has come
from within. Newspaper men have not
waited for the benign interference of legis.
lation to cleanse their Augean stables and
to cast out the vicious and dishonest. The
great development of advertising in this
country has probably assisted in the ere.
alton of a desire to eliminate the unworthy,
for even those who long hung back before
they would reject what was untrue, i'm
moral or flagrantly dishonest have come
to know that 1t will serve their interests
better to sell their advertising columns
only to business which will stand investi-
CATION. Honesty in their case, may have
been adopted as the better policy, but in
any event their attitude is pleasing
to the efforts of those who, without
regard to their pockets, rejected. from the
very first, the incurslons of fraudulent
advertisers. An advertisement is frequent
ly judged by the company 1t keeps An
which appears in news
paper possessing the esteem and confidence
Of readers has value far beyond the rate
charged.
"The relation in which the newspaper
stands to its readers has rendered it the
voice of the people, that potent indication