The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1916-05-16
Pensacola May Rival Atlantic City
As a Summer Resort


Nothing of greater Importance has been
undertaken than the building of the La
COON road and the movement should have
the support of every citizen of Pensacola.
Pensacola has far greater possibilities
as a resort than had Atlantic City only
few wears ago 1t was the summer excur-
sion which made Atlantic City what 1t is
today-the greatest beach resort in the
United States. But Atlantic Beach does
not compare, in its natural beauty, with
the Gulf Beach, and the Jersey coast is in
no way comparable with the Gulf Coast in
its possibilities as resort city. The Jersey
coast in the winter time is cold, bleak and
forbidding. The Gulf beach in the winter
time is beautiful and alluring. Atlantic
beach in the summertime is no cooler than
Is the Gulf beach, with its cooling breezes,
and does not compare with the Gulf beach
in beauty.
When to this is added the fact that the
road which is in process of building to the
Gulf beach will be one of the most beau
tiful scenic highways in the world, and
that both surf bathing and still water bath
ing will be afforded, it is easily seen that
it requires only determination, backed by
capital, to make this one of the greatest
resort cities in the United States.
With such highway as will be built, and
the improvement of the roads in Escambia
county, which will be the next logical step
in its development, great part of the ire
mendous volume of tourist travel which
comes to Florida each season will be easily
diverted to this section of the state. But
its value as winter advertisement does
not compare with the appeal it will make
to the summer tourists from Alabama,
Georgia, and other Southern states.
It win give the people from these states
an opportunity to enjoy the advantages of
coast resort at a nominal expense, and
will increase the travel to this section and
pat money in circulation in the summer
time in Pensacola, just as the summer ex-
cursions have developed Atlantic City, and
put money in circulation in that section of
the country.
There was day, not so very long ago,
when Atlantic City was not nearly as well
known as Pensacola is today. It never
would have become known if it had not
been for some mans faith in it. and this
faith made practical, through hard work
and financial backing.
The men who put money into the devel-
opment of Atlantic City have received
their money back with interest, again and
again. It has proven one of the greatest
paying propositions in the United States
But this would not have been true had
these men had faith without works. They
worked to justify that faith, and they
backed their work with capital enough to
put It through.
Pensacola has an opportunity today
which this city and section can i'll afford
to pass by. If the Lagoon Road is not
made possible this summer, if the work
that has already gone into it is not backed
up by further work, and if the necessary
sum of money to carry on the work is not
subscribed, it will mean a loss to this sec
ton not only for today, but for many years
to come. The work is at a point now where
with few thousand dollars it may be car.
ried forward to a successful conclusion
The road should be finished this summer. Il
can be done, if each citizen will do his part
And its completion will mean more, Just al
this time to this section, than almost any,
thing else could mean
The Journal believes that the work de
serves every encouragement, and bespeak:
the heartiest cooperation in the move
puent.