Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-26


the train dispatchers' arrangement
employed by railroads.
The 1000 or more delegates to the con-
vention and all of Philadelphia are looking
forward with anticipation to the great
advertising pageant which will march down
Broad street from Girard avenue to Moore
street tonight.
The big parade is expected to mark
new epoch in advertising, and 1t Is certain
20 spread the fame of Philadelphia as an
Industrial city to every nook and corner of
the United StRtes. Advertising clubs from
nearly every State in the Union will march
in the pageant and there will be floats rep
resenting many of the greatest industries
of the United States. Floats speaking for
the great industries of Philadelphia will
compose an important part of the parade.
In addition there will be floats showing
Philadelphia's Importance as historical
city.
For the first time in the history of big
street parades, the formation, the march
ing and the dismissal will be controlled by
O. system similar to that by which railroad
trains are controlled On the roof of the
Hotel Majestic r. c. Mason, of the Bell
Telephone Company, will transmit orders
to 10 telephone stations along the route
These orders will be given to expert railroad
signalmen who will flash them to the
heads of the various pageant divisions The
control station will receive reports from
the branch telephone stations, and at all
times will know just where every float and
marching club is located.
Five telephone stations will be used to
control the formation of the parade of
hoats and 5000 marchers at points north
of Girard avenue, which Is the official start
ing point of the parade. Three telephone
stations in the heart of the city will be
fN,k H..
A great railroad dispatch board at the
control station will record the position OF
the various clubs In the parade. If a club
is not in the place assigned. the sgnalman
VIII be told to tell the leader of the club
of the error.
ORDER OF THE PAGEANT
The pageant will be started from Glrard
avenue on orders from the control station.
which will be issued at D. m. It is ex-
pected that the pageant will be viewed by
more than half million persons All of
the marchers will be in uniform and %
bands will awaken the echoes of Broad
street along the line of march. The order
OF entries of the big pageant follows:
Mounted Police.
FIRST DIv1sIoNFHTsT2FT M. TOR OF ADvERT1s,
ER!lfaslRsis sIs. FsRf PsIiadS5Shl5P 5SS Pis0'''
ojd Old Guard: State ,EehciSiss,
MarchersE,Beii Ringers fingers, and Town criers.
FiSst-FFaSSliHaP'sS FitF.SSS HPSnPT Pratins TiSsff House.
Municipal Band $50 piecesL
ne Bel TsIsRhqps comPany
F,loat1city Directory Publishers.
FIRST DIVISION k,n 5,rs 5g,rTsgPHILADELPHrA
City Band $50 pieces).
Fioat-oid Paper Min.
ElOat-FEanklin Book Shop.
ElOSt-Bank Flea, 7, .s,|a q North America:
RssIIsswin. the Baldwin Locomotive Works, in
the Baldwin Locomotive Works. 5''O' Locomotive
SECOND DIVISION. "A'-PHLADELPHIA.
RGor Ra.t Richard @ club Band go pleces).
Mar MagchersISS9aker hers, tS9 City Advertising Club.
Marehers - University of Pennsylvania $50
= FlOat-Equal Franchise Society of Philadel.
West Philadelphia Band.
Float-N W, Aver 6 Son, ''Embellished
:, Flea. Exhibits of Advertising Accounts"
EEllos!. Float. .":.3{alslsI Seal" NJ, "; Aver Son.
Float-Ths Record. 'U'""'
Float@"ean sSs Can. OF Ink Ink" Ault q wlbOrg Com
Elioss-Xietsg or. Talking Talk Machine b .,, Company
city Band eco psees).
Onion National Bank, Sd and Arch streets. ttsHS'
:. tloatI'An Accurate Model OF the School
Float-''p 'peyslopment OF Player Pianos" Les.
F1oat-Life underwriters' Association and
several local life insurance companies, Phiiadel-
Float-.'W 'Washington's Headauarters At Valley
Pd smmo6s MeaanE EssIway Com
Float-"First Packard. Built IT Years AGO"
Float-.'Model Of First l2-cyllnder Automobile
Manufactured In America" Packard Motor Car
: Float-,,Making king sllyertown Cord Tires" b. F.
Float-"Delivery Service" Gulf Refining Com
Float-''servtce Station" Gulf Refining Com
Fioa.I'8o ,Pases Of so Paises." Biselow.
white Touriug Car Illuminated with strings
or lights, DIAMOND Rubber Goods Company
n abfes pSmosd Rnbbar ai M carry
Float--,Atlantic Rayolisht OIL. The Atlantic
Fioai-s'A Atlantic Motor olIs.r The Atlantic
iFt Fiaat- Atlantic Asphalt, The Atlantic Rein
: Floai@"Ths Atlantic Refining Company At
Float Trailer hauled by motor truck. The
Float-. 'Eleetrleity IN the Home.'' The Phila-
Float Electric Power" The Philadelphia
Uniisd Gas Improvement Company Band.
Float Development OF Gas In Cooking U. |
Fioat@ss1 Victor Advertisement Victor TAX |
IHg Machine Company.
zn's Wear.
city Band go plscesl
Float Bathing Beach Quaker Maid Hosiery /
Rouns. Smyth & Field Inc
Float style and Eeonomy" l. W. Hirsh L
17isl 1F7iiSsat-sses fhst Hump" Mother Goose
Fi5st .Ar.iaslal Iilass 90 Years Aso and
F9oat-RohsEt II, FoerdereF, lac
Heaat--a EiIanE Sboe. a. ]. earet.
ssss.z sslsss pa. Columbia zeasI =
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