davidaulloa/AmericanStories huggingface dataset:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-08

grams she would be happy to receive them
Address them in care OF the EVENING
LEpoER. Collecting things is lots and lots
Of fun. and we would like to hear about
other collections. Maybe we can help YOU
with YOURS,
Myrtle WaRdless thinks the Rainbow"
is going 10 spread a great big lot all
through the coming month We hope SO,
Myrtle, and when 1t spreads we want Il to
stay spread" That means that children
must not join the club today and forget Il
tomorrow. They must work for II, rensm-
Der It and LOVE Il EVERY day
We learned something from Betty Tat
nall. OF Wayne. Pa. It's q secret-eyen
Betty doesn't know Harry Campbell and
Robert AlcCusker OF Cedar avenue, have
very artistic writing paper, Il Il gray with
4 pretty red and black picture at the top.
We would like these young men to tell us
Il they have ever visited the town which e
pictured on the paper. You might as well
know i. RainboWa. the club likes geography
an1 Izaeel letters aHd apx that kou ma
aen1 ailI 1e a.laIEhtHay publi1hea 50 thai
50 q s. mas read them L.z1 ~ tzzeh e&eA
tI11z4
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-08
Things to Know and Do

l. Tommy seldom-fed came to my house
tn other day and said:
81 wish I had some dust in my eyes. 4"
1 asked, ''Why2". He said, you must ask.
what kind OF dust2" What kind OF dust
did Tommy seldom-fed mean?
2. Take three or more of these letters
7 W. II. A. Z and "a Tell what we must
do In ordsr 70 i've One Word. (2) Tell
what we must have In winter One word.
(s) Put all the letters together and make
a grain. One word.
8. Johnny-Pull-th calls the people
to church every Sunday and he says he Is
the heaviest man In town. Why7
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-08

he knows all about
''lnshoots" and out
shoots" (The little
girls don't know what
we are talking about,
boys, so we'd best keep
away from this fasci-
mating subject). Here
is something that will
interest our sisters:
Eleanor Koons has a
collection of 500 post
age stamps. She also
has a collection of
monograms from sta
tlonery. II any one
would like to send her
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-08
Baseball Score

Hillside Juniors .................... Q
American Juniors .............. D
AanaseF Hillside JunioFs- Charles Bra
sAs
RainhoWE s4ft.sss....= .....'........... 3
Marshall s+.l..4....sz..... 4
AaneeeE HainfeHa Easssll Gaasaeckk
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-08

l0e bot Plain Stuffed Olives for Sc
l5c bot. Plain Stuffed Olives for.
25c bot Plain or Stuffed Olives for. zoe
Gold Seal Cider Vinegar bot. t................... &c
Heinz Tomato catsup bot.......................13
Lea Perrns Sauce, bot
North of England Sauce bot. Observation-Disclosures. &c
JELLY GLASSES, doz Observation-Disclosures. zoe
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
LEDGER BALL0ONIST
TO ENTERTAIN AID MEN
Leo Stevens, in Dirigible, Will
Drop Harmless Bombs
on Populace

, Phlladelphians today will have an oppor-
tunity to sc what II means to be bombed"
Leo Stevens, an aviator and balloonist will
arrive today, with his big dirigible. to drop
bombs" and give an air demonstration
Stevens has been employed by the EVENING
LEDGER and Public Ledger and his demon
stration will be the special Ledger feature
of the ad mems convention.
Stevens will go directly to the Grant
cabin Fairmount Park. near the Sedgley
Guard House And unless something un-
foreseen occurs he will be there and have
his balloon assembled this afternoon. Start
ing from there. he will circle the city drop
bombs on League Island, City Hall, and
at times will sail as low as 200 or 300 feet
80 tina: the public may get a good idea of
what his balloon looks like.
1t will be a tremendously big affair, this
dirigible, some so feet long. But as big
as it is, 1t will be handled by Stevens alone
Whatever is coming-work, excitement
danger and the hooray of the multitude
Stevens is the sort of chap who takes 1t
all-solo.
This Forthcoming stunt" as It has been
noised among the conclave of live wires as
sembled here has attracted great deal
of comment. The ad men like It, They
all concede that 1t Is advertising" en-
bodying all the magic of that compre-
hensive word.
The big alrshp will be a notable addition
to the pageant of Thursday on the Schuyl-
kill. when Stevens will reinforce his supply
of talcum powder and confetti bombs
with display of fireworks.
1t will, by the bye, be the first sight of
real dirigibe, for many Philadelphians.
Some years ago Beachey sailed over the
town in small airship but his perform
ance. for the most part. has been forgotten.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
AID WOMEN MARVEL
AT UNCLE SANS SHIPS
View Grim Dreadnoughts and
Slender Destroyers-Many
From Inland Had Never
Seen Warcraft

The majority of the 500 ad women at
tending the convention, either as delegates
or wives of the men themselves praised the
apparent fighting power of Uncle Sans sea-
dogs after they had closely inspected the
equipment at League Island,
From grim. gray dreadnought and needle-
like destroyer to the new terror of the sea.
the submarine. the ad women were vitality
interested in the possibility of the feet.
Many OF them had never seen a battle
ship before. except In the movies, and they
manifested desire to see the ships from
stem TO stern. Headed by Mrs. Rowe Stew
art and her aides on the Reception Com
mittee to the ad women, the party left the
Bellevue at 2 o'clock. A short whirl down
Broad street, through the new Boulevard,
brought them to the gates where a corps
of men, through the courtesy of the Navy
Department, was present TO act as guides.
Mrs. r. II .Durbin, wife of the president
OF the Poor Richard Club; Mrs John C.
Martin, Mrs. Frank A. Black and Mrs f.
II, Rowe. OF Boston, were among those who
supervised the trip for the visiting women.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
ADVERTISING PEDAGOGY
DISCUSSED BY TEACHER
University of Texas Man Urges
Standardization of Courses in
Schools and Colleges

The Standardization OF instruction in ad-
vertising was urged by John e. Trevelen.
of the University of Texas at the opening
session on Teachers In Advertising" held
this morning in Logan Hall
Speaking on the subject OF "a Plan for q
College Course for the Training of the Ad-
vertlsing Man." Mr. Trevelen asserted that
advertising teaching is now passing through
the experimental stage, but 1t has not be-
come satisfactory as yet. He urged cor
relation OF courses between advertising
schools and universities, colleges and
schools of commerce.
Conditions differ so materially in diff
ferent colleges and universities and In
different sections OF the country that con-
clusions reached upon the basis OF an
understanding of one set of problems may
not be tenable under other conditions" he
said. THAT which might be accepted by
one as satisfactory statement Of what
constitutes training for an advertising voca-
tion might not be at all acceptable TO
others. There is not, strictly speaking. any
vocation or profession of advertising in
stead. there are a number OF yocations AL
more or less dependent upon advertising
THE planning OF curriculum for ad-
vertlsing training is likely to be Influenced
by the particular interests of the person
who formulates it,
"one OF the hrst questions TO be settled
when new curriculum Is being planned Is
its relation to the established courses OF the
machinery for its operation. As has already
been indicated, the development OF the
teaching Of advertising has not been at All
systematic with the result that there Is na
uniformity as 20 ths placing OF responsible
ity for advertising courses About ona-
third OF the courses In advertising nov
give are offered In courses in journalism.
about one-third In schools Of comnerce and
one-thlrd under the direction OF various
academic departments. In several uniFeF-
stiles different courses in advertising are
given In two or more schools
The reason for this variation Is clearly
historical and local ana does not depend
upon any material difference OF opinion as
10 the nature OF courses IN advertising. II
one institution instructors IN Journalists
have shown particular aptitude fer adsz1=
tisnE teaching IN another the interest Il
advertising has been developed II ne
school Of Commsrces N still anotheF tHs
department Of psychology has besa FHz Hzz#
10 see the opportunity Tor thsza epaEzzz
II complete euFrlcala Ior lhe fHaIH|Hz
q advertising men are % hz asesI9azz
division q responsibility FER IHe zeHzz=z S
adxefuslns mnaI z.za Haz Es ez#
aIreekipn e EAa HhaIs zzzH zz
ozaeF = secure dzHezzzzz
insure IS aesI
$ zeaz
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27

w. Hess, of the Wharton School. University
of Pennsylvania, said:
ut is true that we are more successful
as individuals than as an institution.
New schools, with courses in marketing,
are springing. up over the country In
dvidually many of us have injected word
of advice as to the ideals of particular
courses, but where has the word gone forth
so as to instil the kind of concept which
gives the largest Significance TO the inn
plications of selling? Universities get the
notion that courses in commerce are needed
High schools are getting the notion. Who
gets the notion? Some one. Who is en-
gagged for the service? Some one that
some one else recommends, in that he
seems to possess enough personality to get
IT over as the vernacular puts II.
Oceans of university commercial schools
whose curriculum includes selling most often
find themselves in whirr as TO what ought
to be done with the miniature cyclone which
has arisen in their midst Adjustment Is
the cry of the hour.
Let us recognize what postgraduate
and an undergraduate course mean. Let
us have a standard as well as a school in
the development of instructors. Let us
recognize the specialized talent and ability
of many here who are constantly furnish
ing valuable data assisting in the standard
ization OF courses. But, wlthal let US estab-
lish a system, part related to part, the
ideal of which is our common struggle and
the truth of which is so well advertised
that university realm and the business
world recognize the standardized efforts as
worthy Of financial and honorable recogni-
ton Let us fight for an ideal"
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
"BEST MEDIUM"
IS NEWSPAPER
AID CHIEFS HEAR
"Tdeal Route to Reach
the Public" Says Will
liam A. Thompson
s75,OOO,OOO WILL BE
OUTLAY IN 1916
Experts Tell of Plans to
Reach Out for Trade
Increase
HIGH SCHOOLS ATTACKED
Their Products Are "More Vol
uble Than Valuable, John
B. Opdycke Asserts
HIGH SCHOOLS ATTACKED
Newspapers Supreme
In National Ad Field

Newspapers are rapidly becoming
supreme in the field of national ad-
vertising, declared William A.
Thompson, director Of the American
Newspaper Publishers Association,
in an address before the ad men.
Newspapers will carry total of
s75,OO0,000 in national advertising
alone in 1915.
Educators attack curriculum of
American high schools and urge that
room be made for courses in adver-
tising and business in colleges, uni
versities and high schools.
Experts tell Of wonderful oppor-
tunity for American manufacturers
to capture trade in world markets.
New York clergyman urges elm
nation of pious phrasing in church
advertising.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
URGES CITIES TO ADVERTISE
Bad News Spread But Good News
Must Be Spread

A nationwide campaign of advertising
for municipalities was advocated by Edwin
L. Quarles of Indianapolis, today. He said :
There Is one unfortunate but inevitable
reason why our communities should take
seriously the matter of projecting their ad-
vantage into the national mind. and that
is the fact that unfavorable community ad-
vertlsing is automatic.
1T does not require method or money to
spread the stories of strikes. epidemics.
crimes, disasters or even business failures,
1t is only with care that the loyal citizen
can keep the reputation of the community
up to par, Well laid plans, money, a daily
consideration of these matters and good
stout will are necessary to hold 1t above
the mark"
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
BUILDING WILL HAVE
LARGE AUDITORIUM
One of Greatest Publication
Homes at Sixth and
Chestnut
WHOLE BLOCK ACQUIRED
Convention Applauds Announce
ment of Enterprise Due to
Business Growth

Cyrus II. K Curtis told the advertising
men today that he planned to erect one OF
the finest newspaper buildings in the
country on the site at 9Th and Chestnut
streets, now used by the EVENING LEDGER
and Public Ledger. His announcement was
made in room PA. Engineering Building,
University of Pennsylvania, where he had
been invited to address the section made up
of advertising agents.
Mr.. Curtis said that a conversation yes
terday with Mayor Smith, In which the
Mayor had told how the city's convention
hall was going to be larger and more ex-
pensive than originally intended led him
to tell of his personal plans For. as he
said, Mr.. Curtis is going to build conven-
tion hall, too. 1t will be in connection with
his proposed newspaper plant and will be
open to such gatherings as the advertising
men.
WILL SERVE GREAT PURPOSE
Mr.. Curtis said:
II had luncheon with the Mayor yester-
day, and he told me of the plans of the
city to erect an immense convention hall
which will cost more than had been
originally intended, but which will serve a
great purpose.
philadelphia is going hard after con-
ventions, and / might take the liberty to
announce at this time that 1 hope when
this convention comes here again they
shall meet at 9Th and Chestnut streets
II have acquired the block bounded by 9Th,
Chestnut. 7th and SAMSON streets At the
corner of 9Th and Chestnut streets now Is
the first great newspaper building In Ameri-
ca. When II was erected In 1868. papers
of the entire country from the Atlantic to
the Pacific coasts made prominent mention
of it. A banquet was held in connection
with its completion, and the accomplish
ment was made the subject of general cele-
bration.
II intend to erect on the site of this build
ing, and l am even considering more space
than the Public Ledger building now occu-
pies one Of the finest newspaper buildings
in the country. 1t will be real newspaper
building.
Il hope to greet you there in the future
1t will contain auditorium which will
accommodate such gatherings as this, and
at 9th and Chestnut streets, too, we shall
have a convention hail."
Mr.. Curtis closed his address with some
opinions on the use of premiums in getting
magazine subscriptions. He was warmly
applauded Other speakers at the session
were William II. Johns and Collin ARM
strong, of New York, and W. C. Darcy,
of st. Louis
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-06-27
Sees Ad Mems Parade; Dies

Mrs. Margaret Shilby 81 years old, of
Chester who tainted while watching the
ad mans parade last night at Broad and
Arch streets, died early. this morning In
the Minerva Hotel, 122 North 10th street
Heart disease is believed to have caused
her DEATH
The Blackfoot optimist., 1916-12-21
Successful Blackfoot Breeder.

Blackfoot is becoming famous in
Idaho and other states for the breed
ing Of Hereford and Short Horn reg
istercd thoroughbred cattle. Last week
Carl F. LEM of Squirrel, Idaho, and Otto
Sturm Of Ashton, Idaho, visited Black
foot in quest Of the best bred stock
obtainable. Both of these gentlemen
are breeders of pure bred Hereford
stock and have visited several fares
and herds to get just what they wanted
but failed to do 80 until they visited
Blackfoot and the famous Kennedy
stock farm. After consulting with Mr..
T.. N. Kennedy and purchasing two
choice Hereford bulls, they insisted that
he had the best stock they had yet
found. When such stock judges as
these visit Blackfoot and are so well
pleased it is compliment not only
to Mr.. Kennedy's herd but to the city
that is is bound to give advertising
that will be very valuable in attract
ing other stock breeders.
The Blackfoot optimist., 1916-12-21
Q OBSERVATION-DISCLOSURES
SENATOR INVITES ADVICE.

Senator Thomas leaves on the 9Th of
next month for Boise where he goes
to prepare his legislative duties when
the legislature is convened January 8.
Before going and during the, session
he is anxious to have all his constitu-
ents, regardless Of their politics, to
call on him and furnish him with their
views on important legislation such as
the repeal of the utilities commission,
the direct primary law, and any other
legislation that is of vital Importance
to every resident of Idaho. Should any
Of his constituents be in Boise during
the session of the legislature, they are
cordially and sincerely invited to call
on him in the legislature or at his
private abode and consult or visit with
him.
The Blackfoot optimist., 1916-12-21
DUCK SEASON.

Last evening at sundown, closed
the last day Of the open season on
ducks in Idaho for this year. It is
hoped, ere another season passes, that
the game laws will be revised and
written in such manner that peO-
pie at large will be able to understand
them, and lawyers able to interpret
what they mean, as the state law can
not be correctly interpreted at the
present time by the courts. A mum.
Der of sportsment will gather in this
city and make the attempt at revision
for presentation to the next session,
and if that body does not choose to
adopt the suggestions no harm will be
done, and it won't be the first in
stance of the kind.-Pocatello Tribune
The Blackfoot optimist., 1916-12-21
CITY COUNCIL.

The city council held a regular meet
ing Tuesday night with all members
present but Thompson and DeKay.
Minutes Of the previous meeting were
read and approved.
City Engineer Young made detail
ed report on the actual cost Of the plant
Of the Blackfoot water works Of Black.
foot. Considerable discussion as to its
purchase took place and the voting to
give the city . municipal water works
was postponed until next Tuesday night.
The mayor spoke in favor Of the pro.
posed purchase stating many reasons
why the city would never get a better
opportunity to have its own plant. Mr.
George Gagon, who was present, and
upon request Of the mayor, stated that
while he could not speak for the peo.
pie Of Blackfoot, personally he was in
favor Of a municipal plant if it was
bought and managed in a proper maner
The Blackfoot optimist., 1916-12-21
BLACKFooT's HERD BEST.

f. M. Kennedy, the banker farmer.
rancher of Blackfoot, is offering for
sale fine lot of pure cattle. His
herd is recognized as one of the best
if not the best in the state. He has
cows in the herd for which he paid
$500, and his herd and the individuals
of the herd have taken first prize
wherever shown. Stock judges and
state veterinarians pronounce the herd
as good as can be bred.
Mr.. Kennedy says, ~ am told by
judges of livestock, state veterinarians
and others that l have the best herd
in the west. l have several cows that
cost me $500 and more. My herd bull
weighs 24OO pounds. have taken all
prizes at all fairs and stock shows
where my herd has been shown. If
there are any better Hereford cattle
than are in my herd l do not know Of
it, and if l thought that there were
any better l would have them. The
best is none too good for Idaho, and
in offering them for sale / am giving
cattlemen rare opportunity.-ldaho
Falls Register.
The Blackfoot optimist., 1916-12-21
LOST HIS VOICE AGAIN.

J. Wesley Holden is again attacked
with throat trouble and has scarcely
been able to speak for the past two
weeks. About three years ago he had
a similar attack and was for many
weeks incapaciated. Throat trouble
with Mr.. Holden is usually followed
by infammatory rheumatism and on
three or four occasions this has all
but cost him his life His physicians
advise lower and much warmer eli
mate and have urged him to depart at
once. Owing to the press of business
he will not leave for a few days but
states that if little more time shows
no improvement he will take his phy-
sicians' advise and depart for the win
ter.--Idaho Falls Post
The Blackfoot optimist., 1916-12-21

Frank E. DeKay, former sheriff Of
Bingham county, and T. J. Stroud, pres.
ent sheriff Of Lemhi county, may be
appointed warden and deputy warden
respectively when the new state board
of prison ommissoners-the gov,
enor, attorney general and secretary
Of state-take office. While no an
nouncement has been made as to what
Democrats will draw these twoeplumbs,
it was said that theco two men have
"a place in the sun" and stand an ex-
cellent chance securing the appoint
ments. 1t is equally true tina. the
"dope' may be all switched at the last
moment.
In view of the fact that Warden
Shook 3 term expires with the ushering
out Of the new year it is said to be
necessary that his successor be named
prior to that time. The state board Of
parole is in session this afternoon and
as the same board constitutes the pris-
ON commission, Warden Shook may de-
eide to submit his resignation, effective
on and after the close of his term, or
the appointment and qualification of
his successor.-Capital News.
The Blackfoot optimist., 1916-12-21

Bingham County Civic league met In
regular session Thursday evening in
the v. l. 8. rooms at the city hall. The
subject discussed at the meeting was
"Good roads, There were present
b. E. salzman, representing the Bonne.
vile County Good Roads association,
his stereoscopical views, andshis splen-
did lecture on general and detail good
roads. Mr.. Brimm, good roads worker,
gave advice backed up by years of
road building experience and log work.
The experiences Of these gentlemen
were interesting in the extreme. In
general way they advise the coun.
ty of Bingham to bond and build good
roads and get their benefit now, and
to pay interest on the bonds, and main
tain such roads on the automobile H.
cense, and put away a sinking fund with
the usual amount assessed for road
building.
R. w. Adair, our county attorney,
was the principal committe to report
on work assigned to him by our chair
man Of the last meeting. His report
was an exhaustive detail Of the ways
and means whereby the county can Sc
cure unto itself the desired good roads.
He said that it is lawful for the
county to vote bonds for any amount
it sees fit and advises that the county
commissioners arrange with some good
competent engineer and road expert
to 90 over our county roads and to
estimate the cost of making them
"good." Upon receiving his report,
the commissioners then to call bond
election and upon receiving favor
able vote, sell sufficient amount of the
| bonds to commence the work. AS the
work on the roads progress, more bonds
are sold, and so on until the entire
roads of the county are made "good. y