The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1916-03-16
ADVERTISE CITY IS
THE PLAN OF CLUB
UNANIMOUS OPINION OF CLUB
MEMBERS THAT CITY SHOULD
BE ADVERTISED
THE RETAIL MERCHANTS TO ORGANIZE
Numerous Cases Of Team Work of
Other Cities Cited-Merchants
Should Alternate Sales

About fifty members were present
last Friday evening at the regular
monthly meeting of the Commercial
Club.
The most important feature Of the
meeting was the discussion oncern
ing the organization Of a retail mer-
chants association. President Gull
hane deemed the organization of such
an association of considerable import
ance to the merchants of the city and
took much interest in arranging the
meeting but on account of being out
of the city was unable to be present at
the meeting. Vice-president Lars,
presided.
Before the club took up the discus
sion of the retail merchants associa-
ton the matter of advertising Brook
ings was brought up. 1t was the gen.
eral opinion that some effort should
be made at once to get Brookings
properly placed before the people of
this state, al well as other states. Each
member who spoke voiced the feeling
of practically all that such advertis-
ing that may be done should be in
keeping with B%rookings' method of do
ings things and should be confined
strictly to the truth. A motion was
passed instructing the advertising
committee to proceed with the booklet
year and that from four to eight thous-
and cor'0E be printed.
The Gus talks on the subject of
the retail merchants association
brought out many interesting and valu-
able points. Mr.. butcher read a lengthy
article from an Aberdeen newspaper
operation among the merchants of
Fargo and called particular attention
to methods employed at Redfeld.
Team work among the merchants
in the matter of buying and sell
ing merchandise was a mea
largely whereby they had become sue
c~essful. One important point was that
no two merchants should make a
special sale on the same article at the
same time, thus lessening the posi-
bilities of d~isposing Of all Of the
line advertised. The point was that IL
one merchant made a special price on
soap the other merchant should make
a special sale of his stock of canned
corn and SO on down the line each mer-
chant alternating.
Ray Fridley read an interesting ar
ticle on the Winter Short Course in
Merchandising given under the aus
pices of the Sioux City Commercial
Club the latter part Of January. The
article dealt with the success of the
course and the subjects covered and
the system whereby the merchants
were enabled to get in closer touch
with each other.
Vice-president Larsen called on the
lii' ldit plNDNhS ~ SoSh 6iNS " =
minute talk on the association subject.
A. L. Davis, F. H. Mitchell, John
Dokken, r. c. Rogers, Clyde Tidball,
Geo. p. Sexauer, H. G. Hauff, Carl
Quail and J.. w. Warren responded
with many good suggestions. Mr..
Hauff laid much stress on the neces-
sity of the formation Of an association.
When Mr.. Davis told of the benefits
of a similar association where he form
erly lived he waxed rather eloquent
on the degree If intimacy among the
merchants of that place but he little
realized that w. M. Cheever, instead
of thinking about the value Of his re-
marks, was shaping up a rich joke.
Mr.. Cheever in a very solemn ann
sprung his joke on Mr.. Davis. 1t
brought forth a round Of hearty
laughter.
Prof. Kerr read his report Of the
committee appointed to form a boys
auxiliary commercial club. Prof. Kerr
touched upon the value of such an or
ganization. The committee set March
oath as the date for the first meeting
of the boys.
After the close of the business ses-
sion the members adjourned to the
club rooms for lunch.
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