davidaulloa/AmericanStories huggingface dataset:
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
ADVERTISING AND LOGIC.

The editor of newspaper is al
ways in position to observe queer
mental processes, but usually 1t is
polite to avoid playing up these odd
failures Of man as a reasoning ami
NAL. An occasional utterance in con-
ception and so ludicrously at variance
with all progressive standards of con-
duct that the editor must break
silence and share the joke with the
other fellow.
For instance, the latest howl that
has been launched heavenward
against the Tidings, is to the effect
that the Tidings is featuring the out
side advertiser at the expense of the
/ local man. Had the man responsible
for this frantic outcry been in his
right senses, a moments reflection
might have resulted in real
thought. For it is patent that the
local paper will print outside advertis-
ing only as long as the available
space is not used by the local mer-
chant. When the Ashland merchant
accepts the outsiders idea of the
value of Tidings advertising, instead
OF boycotting the paper, and presents
his copy there will be little room for
the outsider. But to refuse outside
copy simply because it conflicts with
a line Of goods carried in Ashland
would be idiotic and suicidal, for it
is policy which the local merchant
will never carry into his own busi-
ness. If man from a neighboring
town, for instance, enters a dry
goods store in Ashland is he refused
service? Certainly not. Mr.. Store
keeper will knock down half the fix
lures in the store to get to him, and
when the bill is sold and the transac-
tion completed, there is a Thank
you and Come again" from the
merchant to his customer. This they
call progressive business. We agree
with them. If the merchants of a
town can draw trade from the sur
rounding country and other towns,
so much the better. But when a
newspaper, which has nothing to sell
but advertising and subscriptions,
opens its columns to the out-of-town
advertiser, there is a cry of treason
from the very merchant who is after
the outside trade himself, and who
is cutting prices in his departments
in an effort to draw that trade.
Mr.. Merchant, be sure that when
you pull your logical pie from the
oven it is well enough baked for you
to eat it yourself if necessary. Flour
of seltishness and water of prejudice
never yet made food that would
sustain a community.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
Copyrighted January, 1915, by
Beatriz Michelena.)

| sounded a small note of warning
in my last talk" against any con-
scious endeavor to act before the cam
era. This, however, is so fatal a mis-
take and one so often made that l
believe a further word or two about
it still in order.
Nothing is more certain to ruin the
effectiveness of a picture than "over-
acting" AS a matter of fact, one
should not act at all in pictures, and
the terms motion picture actor" and
motion picture actress" might be
discarded as misleading.
The secret of success in a film ap-
pearance lies in ones actually living
her part-in almost unconsciously
doing the natural thing under the cir
cumstances with no studied attempt
for effectiveness. On the screen
every artificial gesture and facial ex-
preston is glaringly noticeable and
always ruins the illusion that the ac-
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
THE GIFT OF PHINEAS.

A few years ago when aeroplanes
began to fly, many imaginative writ
ers painted word pictures of gigantic
battles in the air. They made inter-
esting reading, but no one, probably
not even the writer's themselves,
thought such wild dream to be even
remote possibility. But read this
dispatch from Basel Switzerland:
when twenty-three allied aero
planes raided Mulhouse, upper Alsace,
the greatest aerial battle of the war
took place. Accounts just reaching
here declare that more than fifty ma
chimes we're fighting at such close
quarters that the German anti-air-
craft guns had to cease firing in order
to avoid hitting their own machines.
One French airman rammed a Ger
man machine, which fell in flames.
Five German aeroplanes and three
French fell, the occupants of all being
killed. Even while the allied airmen
we're fighting they dropped a number
of bombs upon military positions.
Many thousands of persons witnessed
the combat"
Three years ago skeptics laughed
at the idea of piping mineral waters
many miles, and today the same men
are drinking lithia water in Lithia
Park.
Today few Ashlanders with vision
see city of $4,000 people, with fine
hotels, sanitariums, and several thou
sand tourist visitors every year. Five
years from now.
But it took the enthusiasm of in
ventors and bravery of airmen to de-
velop the aircraft. 1t took vision and
to build Ashland's splen-
did foundation for a resort, and 1t
will take faith and enthusiasm to
build Ashland to what it will eventu-
ally be.
How easy all achievement, and
How quick fulfillment realized
Had mortals all, the gift Phineas
held
To see the futures history out
spread"
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
Talks With Screen Struck Girls
ton should create

tlon snould create.
This is much more the case with
pictures than with the stage. On the
stage certain degree of artificiality
is always accepted and even expected.
The scenic settings and lighting eff
fects are always admittedly artificial,
and a small amount OF like artificial
ity in the action and voice is conse-
Quently not out of harmony with the
general atmosphere.
Pictures, on the other hand must
be realistic down to the last detail
There are real mountains and rivers
and buildings There must also be
real men and women living in the
real and natural way. Beside this
argument of harmonious atmosphere
another for naturalness Of action in
film is the fact that the screen places
the picture performer right out face
to face with the spectator. The girl
in pictures is under a closer and much
more searching inspection than her
sister of the stage.
But" l hear someone say, zone
loses the advantage of the spoken
words on the screen; consequently
must she not all the more depend on
gesture and facial expression to make
herself understood"
When l answer, True, very true
and especially must she depend on
facial expression" l know that some
of you will think that l have been
into contradicting myself.
But l haven't. We must have facial
expression, but must achieve it with.
out being artificial. l will tell you
more about it in my next talk"
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
RHYME AND REASON.
By Leonard Hinton.

One OF Ashland's shrewdest busi-
ness men, one who is heading an en-
terprise of tremendous Importance to
the welfare of the city, was talking
to the writer about knockers.
They come to me-" he said, with
pitiful expressions upon their faces,
and they look upon the expenditures
of the past with horror, and upon the
future with fear and foreboding. And
they say to me, What Shall we do.
What shall we do?' And the only
thing | can tell them is what | keep
telling myself, KEEP WORKING 4"
The business man laughed grimly.
Il don't know how my advice ap-
plies. The fellows that ask it never
have worked and never will work for
the good of the city. The nearest
they ever come to work is when they
wall in lusty chorus with the newest
knocker If half the energy of those
walls could be applied to construct
i've effort our progress would be tre-
mendous. But | tell 'em, Keep on
working"
In central California, where adver-
tising of the right kind is as much
a staple as bread, Raisin Day was
originated by AN ENTHUSIASTIC
PUBLIC, and is yearly celebrated on
every dining car and in every metro
politan hotel in America. Why not
Lithia Day?
There was a man in our town
Who was so wondrous wise,
He had thousand reasons why
He wouldn't advertise.
He thought the tourist ought to come
From every cline and nation,
But as to methods, those he left
To outside cerebration.
He had the chills and fever when
They held a boosters frolic;
The very word publicity
Brought on an awful collie.
And every time they found a way
To bring the tourist fellow.
He hid his purse behind the clock
And turned a sickly yellow.
And thereupon, and thereupon,
The boosters held a rally
Say, of the fragments of that man
They never kept a tally.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
The Springs
OF inspiration
(By Leonard Hinton.)
The Ashland Spirit.

When | had been in Ashland a
week | was fairly conversant with
the history of the city, and the at
fractions and possibilities which
make it so interesting a field for
work in any line. l had also been
studying, with even closer attention,
the spirit of the population, since the
progress of a city is always depend
ent upon that spirit.
You may expect me to say that l
was hugely disappointed. l have ex-
pressed very frankly in other COL
umns my impression of the city's
problems, and a discussion of that
question implies a discussion of the
people. But have striyen to keep
clear and distinct an impression of
the people of Ashland which would
be that of any visitor, at the same
time retaining that which is peculiar
to a person engaged in my work in
the city.
And l will say at once and without
reservation that |, as an unknown no.
body, have met with a kindlier re-
ception from the people of Ashland
than from those of any city which I
have made my home. When | say
that | mean the reception which ap-
peals peculiarly to the stranger. l
mean the pleasant salutation of men
on the street and in the park. 1t is
not common in the west to find a
great deal of courtesy expended upon
the casual stranger. spent an even
ing at the services of the Methodist
church, and from the greeting of the
usher upon my entrance, to the per-
sonal attention of the pastor at the
close of the service, l was conscious
of an atmosphere of earnest sincerity
made doubly charming by the kindly
interest shown in the visitor That
is a little courtesy which is not al
ways received in the churches of the
large cities of the coast.
I suppose there are snobs in Ash
and. There are everywhere. But
have not found them parading their
snobbery on the streets, or inflicting
themselves and their visitors with an
attitude of superior aloofness. 1t is
the absence of all this false-front
among the men one meets about town
and some of the organizations which
is the most pleasant feature of life
in Ashland. This attitude of pleas
ant courtesy, willingness to oblige,
consideration for the other fellow
should be consciously striven for in
all places at all times. 1t is the best
paying investment which the city can
make. 1t calls for no bonds save
those of goodwill, and the accruing
interest OF loyalty and enthusiasm
would be a rich harvest.
(To be concluded.)
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27

The Commercial CLUB requests the
names and addresses OF parties who
are considering coming to the coast
his summer. We wish to send them
literature and give them a good con.
ception of Oregon. Taft
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27

No subscriptions for less than three
months. All subscriptions dropped at
expiration unless renewal is received.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
INTERURBAN AUTOCAR co.
Change of Time Card.

Leave Ashland for Medford, Talent
and Phoenix daily except Sunday at
800 a. m. and 100, 300, 400
and 5:15 p. m. Also on Saturday
night at $50 and 1920. Sundays
leave at 800 and 100, 4:30, $50
and 10:90 p. m.
Leave Medford for Ashland daily ex-
cept Sunday at 500 a. m, 100,
200. 400 and Sis p. m. Also on
Saturday at 11:15 p. m. On Sun.
days at 500 and 1890 a. M and
100, 200, $50 and $50 p. m.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
THE BROKEN CIRCUIT.
By Leonard Hinton.

bs hNOhul VI iAihNOhs
In this age of the modern miracle
any schoolboy VIII tell you that cleo
tricity, the greatest of mans serv-
ants, can only be utilized when we
have provided a circuit for its pass
age. Granted that circuit, wheels
move, lights flash, and the thought
OF man commands the ends of the
earth. Break that circuit, and the
wheels cease to revolve, the lights
yield to darkness, and the commerce
OF the world is paralyzed.
There is no electrical circuit more
potent than that circuit of under
standing among men which we term
cooperation. Granted that circuit in
a community, the current of progress
vitalizes the life OF every person who
comes into contact with it, energies
with new ideas and new confidence
every enterprise. But II that circuit
is broken, if any of the men who are
aptly called the Give wires" of a
town fail in their duty to the COM
mon good as conductors of the pre-
cious current of cooperation, then
until their detection can be supplied
by the introduction of new units, the
progress of the community is endan-
gered.
1t is common knowledge that in
Ashland this lack of cooperation has
existed. In a lesser degree it is still
here.
Now it is quite apparent to the un-
prejudiced observer whether he be
in Ashland or Australia, that the men
in a community who allow personal
grievances, petty disputes, prejudices,
to influence their attitude toward
municipal enterprise, are acting di-
rectly against their own interest. He
is a poor business man who fails to
realize that the community good is
personal good, and that whoever
knocks the communal enterprise
knocks himself as well as every other
citizen. AS a matter Of fact most of
these men do realize the truth of this
principle in the abstract, and are Of
ten able to apply it severely to the
other fellow but there are always a
thousand reasons which make of their
own personal case the eternal excep-
ton. What these men do not realize
is the fact that any active minded
stranger, which means tourist, and
home-seeker, and health-seeker, is
conyersant with the details Of every
squabble which has occurred in the
past ten years by the time he has
been in town a week. The resultant
impression IS not . nice one. 1t is an
Impression that ten thousand dollars
worth OF advertising can not begin to
efiace or counteract. Yet these peo-
pie are progressive merchants,
staunch friends, with the interest OF
the community at heart. II is quite
useless to pretend that they are set
Of boneheads and Villains. But the
fart remains that they have become
40 concentrated in their effort TO
down thsiF anita zZonist IN some dispute
II ;rrs.T l1ezl Importance. that they
ara wiling 70 risk the success Of en-
tsr5rasea u tztziczla5le value 70 their
chi.6'sn Al TIER ehlldren's children
ts as5ah- t.s5r Immediate end.
3aa-cg zEs c@rzyectiTe are the rar-
eat y Z';s z--0zg Americans. Both
sFs as''ssaary 70 cooperation. And
V,Ca6'p5 D>-lcerztlon there can be no
grsa1 trcg-sss z-oag any line.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27

Advertising rates on application.
First-class job printing facilities.
Equipments second to none in the
interior.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27
PEOPLE AND PRINT.
By Leonard Hinton.

There is q very prevalent feeling
in many quarters that much of the
advertising matter with which the
country has been flooded by various
promoters and publicity organizations
is valueless to a community, and is
an expensive luxury from which only
the high-salaried publicity manager
derives any benefit. There is very
sound basis for this feeling.
In the first place publicity people
do not seem to grasp the principle
that unless the printed word of ad-
vertising is presented in a style
unique and compelling in itself, or in
a novel physical setting which at
tracts attention, it is not a help, but
burden to the community which
pays for it.
In the second place, too little at
tention has been paid to the import
ance of local sentiment as the final
asset of the publicity campaign. If
a publicity campaign begins to attract
the stranger, and that stranger finds
himself stranded in a city which man
ifests the utmost indifference to its
own possibilities and attractions, the
booklet of the superlative adjective
and the panoramic view begin to look
decidedly fakish, though every fact in
it may have been verified by the most
accurate statistics. Those facts may
be true, but the visitor has found
several thousand people living in the
midst of the advertised treasures Of
nature, and too busy with their inter-
nal chickering's to give heed to the
aforesaid treasures, if, indeed, they
are not actively engaged in discredit-
ing them because the other fellow saw
them first.
In the third place, there has been
such a vast amount of printers ink
devoted by INSCRIPTIONS promoters
in the exploitation of utterly worth
less properties, that unless the style
of publicity booklets and literature
is unusually sincere, an impression of
iistruct and not one of attraction is
likely to follow the perusal of the
literature.
1t is, however, great misfortune
if this distrust of printers ink is
carried to an extreme, or, what is
if it attaches itself to the
whole field of community advertis-
ing. For just as there are mediums
Of publicity which are cheap in the
they create, and barren of
good results, there are other medi-
lms which are invaluable in their
sterling possibilities, and productive
Of splendid results.
Curiously enough, these latter me-
1iums advertise the very spirit of a
and not the noval ideas
of the advertising expert alone. And |
upon the spirit of the community the
availability of these mediums de-
Dends.
There are few people in Ashland, I |
iare say, VINO have not followed with |
interest the Photographic record of |
news oddities and unusual activities
which are features Of such magazines
As Golfers, Harper's Weekly, Sunset,
etc. Few there are who have not
viewed upon the movie" screen the
Pathe chronicle OF the nations inter-
ssting pageants, dedications and cele-
1rations. But how many have real
zed that they were reading and see
ng the most interesting, artistic and
-esult-gettlng advertisements of the
age? For that is what they are,
whether or not they were written with
hat aim in mind.
But ] am Immediately asked, How
an any given community command |
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27

In ordering changes of the paper
always give the old street address or
postoffice as we'll as the new.
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27

The roadside from Ashland to Med
ford should be strewn with Shasta
daisies, or some equally pretty and
hardy flowers. That highway could
easily be made bower of beauty and
prove one of the greatest advertise
ments taht could be imagined for the
valley. It's advertising advantages
would be great enough to justify the
seeding out of the levy made by the
county for publicity. This is the
season. That is the place. Will the
county court act?
Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-03-27

About this time many young men
on a SO week salary conclude that
a $50 dress suit is necessary for their
success in life.
The Barre daily times. (Barre, Vt.) 1897-1959, 1916-10-27
TALK OF THE TOWN
ecial suit values at Abbott's.

Special suit values at Abbott's.
Special sale ladies' coats at Naughan's
All kinds colored dressings for fancy
shoes at Shea's.
Ladies sample dresses. Ask to see
them at Vaughan's.
! Lanterns OF all kinds, Perfection oil
heaters and wicks. Oil heaters to rent
by the week or month. Z. A. Prindle,
Depot square.
There viii be a rummage sale in the
parlor OF the Congregational church Sat
urday afternoon, Oct. 2s, from 2 to s,
VIII the ladies send in contributions Fri
day afternoon, or telephone 1912 if they
want articles called for adv.
Milton L. Julian, who has been en-
ployed as clerk in the Granite Savings
bank for the past 10 years, having re-
signed his position. win complete his
duties Oct, 81 Mr. Julian has accepted
an attractive position in the Office of the
Passumpsic Savings bank in St Johns
bury and expects to begin work there
early in November.
The following program will be given
Saturday evening at the elan fair, How
land hall: Vocal solos. Miss Mcf1ardy,
Harry Clark, Miss Barbara Mcdonald
and George Mcleod, and Highland dances
by Miss Josephine Will, Miss Gertrude
Thompson and Leslie Mercer. Concert
starts at o'clock Dancing directly
after. Admission, l0e.-adv.
The Barre daily times. (Barre, Vt.) 1897-1959, 1916-10-27
Ladies' Serge Dresses

We are now showing a full line of
Ladies' Serge and Silk Dresses. This
is an unusual Dress season, the de-
mand for good Dress values is very
great 1t is so easy to step into the
department and get what you want
without any trouble and in style
that is right
We are showing a good quality All
Wool Serge Dress that is made up in
the seasons best and latest styles.
The finish is as good as in the better
dresses. The price is only $3.50
At SS.75 we are showing some
good quality Silk Poplin Dresses that
are made up in the seasons best
styles and are real live values.
In the Wool Dresses we can give
you large range of styles to select
from, Dresses that are made in the
seasons best cloth values, and the
style and fit are unusual
If in need of Party or Evening
Dress You should look over our large
line of these Dress values. See our
Special Values at $1,000.
The Barre daily times. (Barre, Vt.) 1897-1959, 1916-10-27
TALK OF THE TOWN

Special sale Saturday at yaughan's.
Another lot of children's sweaters al
Vaughan's.
The ladies of the Congregational church
again appeal to you for old papers, mag.
azines and books. Tel 57-adv.
regular meeting of the Central La.
! Dor union of Barre and vicinity will be
held to night in carpenters hall, Nichols
block, at 1880 o'clock. Business, election
of officers. Angus Mcdonald, secretary
Work at the evening drawing school is
| hampered because the pupils are unable
| to buy mathematical instruments, owing
to conditions prevailing in Europe Those
having any to sell would confer favor
by calling on William Duff. Is Aldrich
block, or phone 64IW.
Mr.. and Mrs. Charles Neveau left to-
day for their home in Georgia after Wis
iting at the home of DIR. o. T.. Barr and
not at the home of Arthur Neveau at
the Morrison farm, as stated in yester-
days paper.
Edward j. Fl. Trash, president of the
Bay State Artesian Well Co., Inc, of
Warner, n. H, is stopping at Buzzel
hotel and would be glad to have anyone
call on him for information regarding ar
tesian wells-a better water supply. All
information freely given.-adv.
1t is doubtful if there has ever been or
ever will be written musical comedy
which will enjoy the long life of popu-
larity promised "The Prince of Piisen,"
Frank Pixley and Gustav Luders' de-
lightful masterpiece. This season there
is an elaborate revival of it which is
sure to be accorded receptions of I'M
usual interest. The organization is an
nounced for an early appearance in this
city-adv.
The Barre daily times. (Barre, Vt.) 1897-1959, 1916-10-27
Card of Thanks.

We desire to express our SINGER,
thanks for the kindly assistance given b,
the neighbors, friends and members o
the Williamstown fire department durin,
the fire at our place Monday, Oct. l6
By their hard and persistent efforts they
were able to save our home from destruc
ton.
Mr.. and Mrs. V B. Savery.
Williamstown. Vt.
The Barre daily times. (Barre, Vt.) 1897-1959, 1916-10-27
Notice.

4 regular business meeting OF the Cen
trail Labor union of Barre and vicinity
will be held in the carpenters hall. Mich
OILS block. Friday evening, Oct. p. at
7:30 o'clock. Election OF officers will
take place, 20 let every delegate be pres
ent. Per order Angus Mcdonald, Sec.
The Barre daily times. (Barre, Vt.) 1897-1959, 1916-10-27
Wash Goods
Prices as You Can See Them
To-day

Yard-wide Percales in a
very large assortment of both
Dark and Light. This lot at
12Hc per yard.
One table Of best American
Ginghams. These in a large
variety of patterns in Checks
and Stripes and for a few days
Plain Colors, all at 12Hc per
yard.
All of our Endurance Cloth.
These are q inches wide, fast
colors, and very desirable for
children's wear. These only
15c per yard.
Large assortment of Renfrew Dew
onshire Cloth. These in assorted pat.
terms, ~ inches wide. selling all over
the country at 25c. This one lot for a
few days at zoe per yard
All of our Csc Wash Goods, such
as Muslins and Reception Noiles, are
at old prices for the present. Styles
are the same as being shown for next
year at big difference in the price.