The Republican journal., 1916-11-16
"Wilson Has Some Store

This is the caption of column article
in the Fort Collins, Colorado, Daily
Courier of Oct. 9th, telling of the NOV
ing of Mr.. Jesse E. Wilson, formerly of
this city, into a new store. 1t seems
only the other DAY that we reported the
moving of Mr.. Wilson into new store
in Fort Collins to meet the requirements
of a growing business, and now he has
had 10 move again for the same reason.
The Courier says:
The store is as complete clothing
store as any man would care to enter.
1t is complete in every detail and offers
an opportunity to display the stock of
goods in manner more free than is
usually found in a clothing store. The
aim in furnishing the new establishment
with fixtures has been to have the goods
where they can be seen. In the news
paper mans diction he has given his
stock publicity
Mr. Wilson gave his fixtures a great
deal of thought, and in his store will be
found some things not seen in other
clothing stores. They are fixtures de-
signed by himself and made to order to
meet his requirements.
One illustration is the cap case. Men,
women and boys who have bought caps
are aware that when they wanted to Sc
lect cap they were forced to wait while
box after box was pulled down and the
caps were pulled out and then stuffed
back in the boxes or they were taken
from drawers where they had been
iammed in. This wall case is of glass
and every cap is in sight and easily in
spected. 1t is as easy to select cap as
it is to find hat to suit. The store has
hat racks which will hold l 900 hats, and
one rack pulled out displays over $50
styles and sizes at time.
The clothing racks are of similar de-
sgn and so arranged that when man s
size is determined the entire line can be
displayed in minute. and the patron has
the opportunity to make his selection
without waiting for the suits to be pulled
out of stacks.
This is likewise true of the boys suits
and two very fine racks, glassed on top
and all sides, give a quick view of the
stock.
The scheme throughout the entire store
has been to make the goods ready for in
spection. There are cases for neckwear,
gloves, mufflers and in fact for every
thing in the mems and boys ready-to-
wear goods. There is ample room for
the immense stock of goods carried and
the methods pursued in planning the fix
lures show that the store is ready to give
quick service and good service.
As one enters the place, one glance
takes in the entire store and there is no
trouble in going direct to the department
where you wish to be served. Even the
shoe department where practically every
thing is cased, looms up before the
patron.
An immense stock of goods has been
added to the large lines carried before
the change in locations was made and
the establishment is enjoying an increas-
ed volume in business.
The new electric sign has attracted
good deal of attention. Two peacocks
on each side of an electric fountain have
been properly colored and the brilliant
hues of the tail feathers are flashed con-
tinualy. The fountain operates with
out interruption. At the base of this is
an oval sign, Wilson, My Clothler,"
with border of red lights. The electri-
cal device is so arranged that the red
lights appear to be crcling the sign con-
tlnuously. The lighting system of the
interior and the show windows IS we'll as
the store lights give Mr. Wilson the right
to call his place The Daylight Store"