Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1916-07-11
STERLING GUN
PRIZES AWARDED
Canadian Tells How He Won
The $1,000 Prize
9TH Point Not Definitely An
nounced, But May Be /.

New York City, July 10.-GeOrge
Gill is now the highest paid writer
in the world. For a siX-word SEN
tence he has just received a crisp,
new $1,000 check. This is one out
come of the largest prize contest of
it's kind which has ever been conduct
ed. .....,.,....,,5y,s ..-,.,.s. y.
In all, 7,777 prizes are being sent
by the Sterling Gum Company to
lucky, winners whose suggestions rank
highest as solutions to the famous
7th-point mystery. =
up until the midnight of May 18th,
the phrases came by thousands from
all parts of the United States and
Canada. On the morning of the 18th
commenced the sitting or replies for
possible winners, a task which Occu-
pied many days. The judges who
made the awards were John A. SLEIGH
err, editor Of "'Lcslie's Weekly; Edgar
Sisson, Editor Cosmopolitan Maya
zine; John NJ. Siddall, Editor Of
"The American Magazine'; Frederick
L. Collins, Editor of "McClure's Mag
azine," and Robert H. Davis, Editor
of "Munsey's Magazine ..
In all, over $4,000 suggestions
were received for consideration. Fin
ally after a great deal of comparison
and deliberation, the judges awarded
the first prize of $1,000 to Mr.. George
Gill of Toronto, Canada.
Mr.. Gill is a paperruler BY trade,
and as he is also bachelor, his $1,000
check ought to make him rather pop.
ulari with the ladies before the leap
year reaches an end.
His phrase which won this hand.
some recognition, is "The gum the
sun brought out Most people, no
doubt, think that luck plays a large
part in contest of this kind, but to
the experienced eyes of the Judges,
careful thought and much rewriting
were very apparent in the winning
phrase. Mr.. ellis own story of how
he originated tie expression is in
teresting.
'sFor some tine he. said, II have
been impressed " the absolute clean
illness associated with the production
and handling o, Sterling Gum, and
when l began 10 think Of an adver-
Using phrase, ills feature dominated
every other. l had seen this Com
pany's exhibit ct the Toronto Indus
trial Exhibition last Fall, where GER
tain manufacturing processes were
shown. had aso read the pamphlet
distributed by item, in which, it was
shown that the basis of Sterling Gum
is the natural sap of a tree. The
first idea that had was that this
sap was NATURES mouthpiece, and |
thought of Stirling Gum-Nature's
mouthpiece.' But that hardly ex-
pressed the conception as | wanted
it. Then | thought OF how the sun
makes the sap flow and that it was
really the sun hat gives us the sap,
and that this zap is a pure, clean
product of natlre. 1t is therefore
perfectly true o say that Sterling
Gum is given tous by the sun, hence
is is The gum he sun brought out
The judges il making the award
commended this phrase particularly
for it's simplicity and for the ease
with which it nay be remembered.
Mr.. Gill does no say whether he will
drop his trade G paper-ruling to take
up the professor OF writing. But
Rudyard Kiplins Irwin Cobb and the
other top-notch writer's must take of
their hats to hin as the only man who
has ever commanded close to $17O a
word for his literary output.
A Tribute to Newspaper Advertising
The story d Mr.. ellis success,
however, is no lore interesting than