New-York tribune., 1916-07-09
Bv SAMUEL HOPKINS ADAMS.

You can't buy at retail for wholesale prices
Many there who would persuade you that you can lhey
even paw avy for advertising wherein to lay the aIeu
.,. before you Don't believe them Even though you may
have seen their advertisements in The Tribune here tor tune
. Of them Aourished) still don't believe them The truth is
not in them. -,
Conspicuous in this tricky trade is the firm OF Meyer
Pb.;e dealers in womens who the twelfth
floor Of the building No 10 West 33d Street Meyer Bern
h.r term themselves wholesalers in their advertising but on
their bhead they appear manufacturers AS they carry on
retail trade the address above they would appear TO De %
of Janus with extra face
Buy Your Spring Direct from the Wholesaler and oaVe
the Retailers Profit the using the Evening le
orar, and the Journal as the mediums of its invitation
Tribune investigators to the SD Street place
with instructions take advantage OF the Proeed bargains
skilled and persuasive salesman named Barnett took them manu-
He had much to say about their factory down town. and
4sd 70 take his customers there show them the stock IN
process of manufacture Later he forgot the location OF the factory
and said quite 3Oth Street But when the visitors
recalled the they informed with voube expressions
Of regret that the impending strike had quite cleaned the factory
out of samples However here the factory output surely
there was plenty of range for selection
There was The curious feature of that this Meyer
Rrnbe;er factory stock tagged with various labels in no
way resembling the firms For instance what was INTRO
duced as a Stewart model presented
They sell this for $3950 said the salesman Our Price
is s2150."
The ticket on the suit was inscribed F B. which is difficult
to identify with the style Meyer Bernhemer suit had pre-
Tribune asked she coudn have label put in the Fb
suit. .
ANY label you want said Barnett cheerfuly We have
EN- all"
He lifted the cover cigar box. 1t full of labels or
various we'll known n former article have explained
how these fake may be bought by the bolt made
to order The customer selected McCreey and asked him
TO sew it in
Il mustn't do that you know he whispered conhdentaly
but it's easily done at And he slipped the spurious tag
into side pocket of the suit label thrown n the suit
was purchased for 81 So Investigation brought to light the truth
about the F. B. ticket The initials stand for Freedman Broth
ers iobbers of 333 Broadway. This Meyer Bernheimer
su manufactured our factory, way downtown Cor
ob near in Both Street as you preer sold Meyer
Benhemer in regular way of trade by Freedman Brothers
Ordinarily do divuge wholesale he clothing trade
considers and Justly the wholesale price OF garment should
be private to the trade But fragrant instance this
where business is solicited retail the false of whole
sale nc can properly claim from the usual rule
This Stewart model at $50 So offered by Meyer Benhemer
at S So thus saving the retailers profit to the customer was
bought for lust 90 wholesale which suggests simple problem
in arithmetic: $2150-$ 400=$750 That is the retailer
profit Meyer Bernheme supposed to eliminate for the
benefit of the public Query Who the benefit of the profit
this case2
The Trbunes appraiser this avoraby impressed
with the Meyer & Bernheimer style of doing business
IF these people he offering garments at whole
sale prices or giving themselves be manufacturers they
not acting good faith toward the trade Even though they were
customers would protect them The Tribune Bureau
of Investigations will help the honest wholesale as well as the
honest retail trade by showing them up.
have mentioned with the Macy label in it, Thereby
hangs tale Louis j. Chamansky buyer of the Macy
ready o-wear department informed that Meyer & Bern
hemer were offering Macy labels in them representing
them manufactured for Macy but priced at SOoO
less than Macy prices At first Mr. Chamanky appeared much
interested excited He all for prosecuting Meyer *
Bernhemer and asked evidence from The Tribune nvesga
tors But for some his ardor cooled He said
that he had investigators from the Meyer Bern
b.mer's who reported that they could find garments with
Macy labels And The Tribune investigator he added this
extraordinary and voluntary opinions
Well you people can't do anything with the material without
$50 Won couldn't print a story without consent
Mr. Chamansky overesimaes his own importance and
that Of Macy's have their consent to print
The facts It is not needed What have got is suit purchased
r. M.er & Bernbemer with the r H. Macy Co. label in it.