El Paso herald. (El Paso, Tex.) 1901-1931, 1916-07-01
FIRES DAMAGE LOCAL GARAGES;
LONE STAR LOSES LITTLE TINE
Deliveries Go On While the Building Burns; Maxwell
Opens New Season at New Price, E. NJ. Ford Now
Heads Oakland Auto Sales Co.. and j. E. Byrns
VIII Handle Toltelk Motor Co.

1.-TWO bis fires caused considerable
damage TO the Mission garage
= anG the Lone Star Motor company
during the last week. The loss at the
Mission was heavy, particularly TO 8
numbel Of car owners who had their
cars stored in this garage last Saturday
night when the fire broke out The
garage was operating again on Mon
day
The fire at the Lone Star took place
on Thursday morning and attracted a
big crowd for a couple OF hours tor a
time II seemed that the whole DuldinS
was doomed. but good work by the ire
men held the flames 10 the upper story.
The loss of the Lone Star was small,
probably betW cen $4,000 and $4,000. They
were open for business the same ail-
Quick Action Saves Cars.
Prompt action by the Lone Star starr
in removing ali the cars from the sales
floor TO the street saved the company
from considerable loss. While the IRE
was raging, deliveries Of Dodge tour
ings 10 the government went on as
l. ]. Trotti had 10 leave the fire TO
20 to the Santa Fe depot to take de-
livery o. a carload for the quarterIlas
ter He had them driven up 10 the Bor-
derland Auto Supply company store
eoufpued with Lee tires and then drove
on to the ouartermaster's depot Every
five minutes Mr.. Trott made tracks Tor
p phone and kept IN touch with the 1lre
sifuausou The effect of the fire viii
not ne noticeable at the Lone Star
salesrooms early IN the week The CHIEF
damage was done TO e G. Perry's prl-
vate office.
New Maxwell Season opens.
There viii be a big shipment Of the
new MaxweIls at the Buquor Molor
companys salesrooms today The build
ing viii be decorated and the new sea
son viii be opened with flourish
John I. Ruquor is authority for the
statement that the Maxwell touring de-
Iivered to A. c. Gonzales at Colonia
DubIan. with Eddie Steffes at me
wheel. made the trip from FL Paso to
the Pershing army base in 10 hours and
81 minutes, carrying -FOUR passengers
order Supplies for MEXICO.
Fisher & EdmUndson, of Cananea-
Sonora. Mexico. are a bit worried over
the international situation but that
didn't keep Mr.. Edmundson from plac-
ing an order for Ford parts, tires and
garage supplies with the Iri-StaIe
Motor company when he was IN the
city this week.
". L. O'Neal, Arizona representative
Of the Tri-Stste Motor company, was
in the city this week and reports gooo
business in his territory
S h THOMPSON and L. harr, OF the
Tri-State staff. are spending few days
in Columbus on business
WuIiford in Town
H I. WiIliford, secretary Of the
Quick Tire Service, spent several DAYS
in FL Paso and vicinity this week IN
the interests OF his company NJ Will
ford was taken over the nearby terri
tory by manager D c Booth and was
well pleased with the business now be-
ing done by the Quick Tire Service N
United states tires. He left for Dallas
on Thursday
Western Motor supply company, is crit
icsIiy III at a local hospital
New Oakland Manager.
Announcement was made on tuesday
that Z II Ford had been appointed gen
eral manager Of the Oakland Auto sales
company. Mr.. Ford came here last year
from san Antonio. where he had been
manager Of the Staacke BIOS concern
he has had charge Of the truck depart
Inent of the Oakland and has a wide
acquaintance among the business men
Of e Paso- He announces that there
viii be no staff changes for the present
and R. c Carr viii continue IN charge
of the Il Pssc sales Mr.. Ford extends
an invitation to all Oakland owners 90
call and get acquainted If they VIII
look inside the door they viii make no
mistake about Mr. Ford" said Mr. Carr.
The new general manager is the big
gest maa in the local auto ranks"
Two carloads OF the new series Oak
lands y ere unloaded this week They
were all OF the six-cylinder type Sew
eral improvements are noted on the
new cars They are equipped with an
improved lighting, starting and igni-
ton system, solid rocker arms. larger
rear azles and the upholstery is Of the
finest quality. Dealers contracts are
now beng made by manager Ford and
he reports ons very large contract be-
ing closed this week
Byrns Heads ToIfeIIZ staff.
Another managerial change reported
this week was the retirement OF r. f
Stuart as vice president and manager
Of the Tultelt Motor company and the
appointment OF J. E. ByTns, the local
White agent, in his stead. Mr.. Stuart
has other plans which he viii announce
in a short time. He formed the Toltelk
company and successfully introduced