West Virginia argus. [volume] (Kingwood, W. Va.) 1877-1946, 1916-02-03
To Help the RnhIes

IL has been demonstrated time and
again that advertising is big dlyl-
dend producer when used TO promote
the sale of any useful commodity.
Kansas IL going 20 try little ad-
vertising stunt that Is different from
any heretofore tried I'm this country
II is going 20 use publicity to save
the lives OF babies and promote the
health of children generally.
During the next two or three
months every telephone pole. every
roadside shed, trees. billboards. barns
and everything else that ia capable OF
holding a poster will have posted up
on II flaming red, yellow, brown or
green poster telling about the care
OF babies.
Fifty thousand OF the posters are 20
be stuck over the Kansas landscape.
all proclaiming that the baby is
happy, healthy and Industrious indi-
vidual, and IL given just half chance
will grow into big. strong. healthy
man or woman and be credit TO the
parents and the community where no
lives.
DR.. Lydia A. De Vilbis, head OF the
division of child hygiene. and DR.. s. ].
Crnmbine, secretary of the state
board of health. have just completed
the plans for tho baby saving poster
advertising.
mot a community is TO be allowed
to escape noticing the posters and
they are prepared to attract attention
and every one who reads them and
thinks seriously OF a baby is bound TO
take notice and commune with him
self as TO whether that baby he knows
about is getting the right kind OF
chance.
That's all we want, says DR.. De
Vtlbis. I'VE just want them to notice
the posters and read little about
them. The average man or woman is
human and will stop 20 think about
the babies OF their neighborhood and
wonder little II these babies are get
ting their proper attention and
NHduNt u i've ana grow.
Kansas has tried letters by the
thousand. Columns of newspaper
space have been devoted to the care
OF babies and thousands OF pamphlets
have been distributed in the baby
saving campaigns. The letters and
articles and pamphlets were written
by practical men and women, who
know how to care for babies. But the
results were not satisfactory.
so the child hygiene bureau and
the board of health decided to try the
circus style OF advertising and see
what the result would be. Out I'm the
country away from the cities, the
folks did not pay attention to the let
ters and pamphlets. These did not
attract attention as they should
Then IL was suggested that the cir
Gus did not depend much upon news
paper advertising, but got out it's ad-
vertising I'm colors and the circus adj
vertising was something that attract
ed attention and caused people TO stop
and read.
II was also discovered that the pub
lie sale bills for a sale OF farmers
goods, when printed on white paper,
did not bring the same results that
the same bill did when it was printed
on colored paper.
There are IL separate posters In the
set. II is not intended that ali should
be pasted up on the same bill board.
except in the most advantageous
places. The idea is to stick a poster
on telephone pole, where nearly ev-
cry one who passes along the road
VIII see II. Half a mile down the
road there will be another poster on
the same subject OF babies. but call
ing attention TO a different feature OF
the campaign.
Here is list of posters. or the
captions at the top Of the posters.
The Cost OF Feeding" GIVE the
Babies Proper Care" Bathing the
Baby" "EuRenics," What Baby
Needs" What Cities Should DO 10
Help Babies" How TO Prevent Blind
ness THE Bottle-Fed Baby" How
the Country Can Help the Babies"
Babies Sore Eyes" What Makes
Baby Cry" Fresh Air for Babies"
Nearly all the larger cities OF tho
state have visiting nurses. who look
after the babies in their communities.
and this work has been so efficiently
handled that the posters will be kept
out Of the large towns and used ex-
clue'vely in the country and small
towns
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Paved Roads for To,vo