The West Virginian. [volume] (Fairmont, W. Va.) 1914-1974, 1916-01-11
WIDE SPREAD EFFECT OF BUY
.FAIRMONT'' MOVEMENT
Fallacy Of Patroning Mail Order Houses in Distant
cites is Being Quickly Recognized by Thrifty Il
sERI1uersl of Fairmont and It's Trade Territory. u

sBuyers of Fairmont and Its Trade Territory.
Bnvine at home has become almost fad since the
atentlsprn such cooperation has been awakened
throughthe Buy in Fairmont campaign and out OF 1oM
merchants and mail order houses are areaay lee1l
part of their former trade from
Farmont and the Immediate territory OF tnls Guy Local.
merchants candidy admit that the effect q
of2edueaton being waged by The West is hav-
ing effect, and with the passageof te u
isbeieVed that practically every dollar
fore been spent away home will ind srlght plaee
Mover the counters of Farnont merchants G,s a3
Ithas7 been recently pointed out again GhaFtne Pl
tice ofseme people nssendng their money away IRON
shome Goods Of an inferior quality, when the same
buy better goods athome really grew grad
ualy from habit Or thoughtessness on the part ot te
buyer Some attractive cataog or bit Of advertising mat
eye OF some citizen at the
as advertised The pictured goods really looked attrac
pictureand the price appeared below rea-
The result was that Fairmont money earned IN
armont by Fairmont people, was sent away Tor some
ching. that should have been bought at home.
Long Wait for Mail Order Purchases.
Elated over the purchase that had been made IN pa
the Individual buyer told friends of what was going
ocomes These friends told other friends ana oeIoFe te
PARTICLE that houghtto have been purchased actually
arrived bitter disapp the
beenWidely advertised
friends of individual buyer and these friends never
how sadly disappointed the dscoyerer OF the
"bargain really when the goods arrived Deceived
Sthe purchase as the vast majority OF cases.
this Disappointment nursed as sacred secret ana
those otherfriendS who had been told advance oI Ie
had been found probably wrote Tor
thesame catalog Other purchases were made from ihe
goods and other friends told of addtolA
bargain The same chain Of FOL
lowed the same chain of sorely dsappointd people
grew longer.
iii Inconvenience is Added by Long Distance Buying.
That's the side of the Of trading with mail
In addition there is the added expense Of
sendingyour letters and money orders for the goods
there.is the added inconvenience of waiting an IN
time for the delivery Of the goods the actual
delivery merchandise that of necessity proves d1sap-
pointing The distance ofthe Woud-be buyer from the
order house period of delay in delivery
less than week between
sending money away from Farmont and the receipt
of the goods for which the money was dlsappontngy
sent. ss III '''. Z. sf.
Mail. order houses demand payment in advance. No
inspection of the goods of course is permissible unless
pay additional railroad fare and goes head
Quarters 1. u s
Elaborate Stocks Are Carried by Farmont Merchants
Fairmont merchants carry elaborate stocks in every
line The actual goods display in their respective
places of business and their prices compare favoraby
the prices for the same actual goods handled IN other
Fairont merchants offer prospective buyers every
facility suggested by the mail order houses and in add
lion, personal inspection of the goods prompt de-
livery and when OCCASION; warrants extends necessary
credit There is novexatoqs delay in delivery and there
resultant Disappointment when the goods (unseen
when purchased from mail order house) are delivered
satsoness home.
u Thrifty Buyers Realize Advantage of Home Buying
Tie real thrifty buyerhas come to realize this state
of facts and home merchants The thrifty
buyer has learned that if he desires certain article of
certain quality that is not always carried stock
display inspection before the buyer
actually buys it, s!t.s5S
classes of people ia Fairmont determined to-
spendn Farmont the money that's earned in Fairmon