New-York tribune., 1916-02-16
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Conducted by Samuel Hopkins Adams.

merchandise excepting only medicines The Tribune wi"
send payable merchandise of Tribune sdver-
For the letter each month special pr''e
of $4,000. payable similarly will be awarded Name printed or
~hheda' prefer but must be signed will not know
where order Address: The Advisor. The
Tribune. New York
have An not s b sa the % sG' 3 % fPSssS @ by % re s Sn1
cast employees Marshall Field
that advertisement which ssss publish da 1Sn J
sire employees become familiar With rapidly
aa f@rther%oFe 1 interest reading ae
!eHaon Of Managers tSosrarh
"krTors viii Se considered dsueh:
When there is in e1aggerstion
when word Is ni:spsiled
U When en- the adyeTtsement is dramatically incorrect
You your strid toward that Utopia H
of Field Co. the first
great adopt policy rigid its adver-
Using It was also the first to eliminate comparative price
advertising Other adopted the policy and II
few have caught WITH has passed likely to pass the
great emporium system Of internal censorship
Of advertising is set forth in A. HIS letter
Recently bought suit Of clothes Bsniq%n @ % The
price paid for il and am getting good wear out Of it.
s & 5s. s,@9 s for n ss T1sg sb1 % t me .e a a F % 9G
NE purchasers get the difference and the
s. a and also the fact tHb M hs fSEpsE %g sFA'
Had the Advisor unlimited space he preach extended
upon the and moral Of mareddon prices with TINS er
for text Many received by this depart
purchasers buy article certain price only to hnd IT.
perhaps marked down twenty thirty per cent Where they
in price with startling suddnness? And they are
very quit the which they have suffered that expert
ence regard pcemark with suspicion as suffering from
ant which is likely TO bring about abrupt process OF
senie decay any moment
Not that marking prices the perfectly
proper logical proceeding But does call for safeguard
10 the Irregular price purchaser The Benjamin method the best safe
guard hat yet the Advisors notice
and T 5s1ss o59 a ; % j % ago. formal vas & e7s % %is
F bad & 5f & PssP % i s oysr ' With @ si Salesman Hc vent
ny outfit with me- and then ] advised c ha' that 5'q cb" all s sne
incident @ so % psssed me- that
4e seemed more than TO SELL whole chapter on
craftsmanship compressed into that simple sentence
m E ss ss oa5 % page 'sss s Of % % Evening @ 'S;5
T. n9g s5s. sy: NE % ys S S9"so Ss s The ] ; and to
The Specialist u.xspx
The nerve specialist question: Dr. Ieszynsky,
quoted in the recommending Postum lie quoted in
such reader would him to be utter
ing warning against coffee beverage The quotation was taken
from monograph published in The S MfdSs & Rod a by DR.
ago The Postum company printed F ~ %'ou b ANY az b % { the
paper Lesyny the universally recognized value Of cSe
prevent the most nse of all antfee agt@o from peer
clans this of unfair and sreputabe ader
Here is little co that, repri..ips yalus3s COL
4Bse 2 one man at s i,4 &S also
One S25 is just good another because is
So suit osseoat is not PERFoRcE as good
And clothes be standardlzed on the
Of W OF will have depend solely
individual judgment for guidance That s why
we are to you S25 productions
u would advertisement simplicity
little of the Saks Company
lines Let you know how they treat customer at John
OF and Broadway"
while passing the fanced In the window
a "5c" This the cheapest they
tered the and accosed by salesman told him What
wanted nd aft
window Despite the fact
c paying for the tie left the
a most satisG Ged C.
Reputable regard merchandise displayed the window
being refused deliver the neckt
the windowwhether the 80 S. mmatera
would be tacy admit that the article there not for but
John those who this
After about the
C
Several weeks bought clothes L T. Trmyer's
left quite eaed thought clever
My feelings altered
noticed loosely
and looking o Of
admit slightly
On Ln LE Io.rnc 49, . LLI-