Norwich bulletin., 1916-09-22
NORWICH TO HAVE
 ANOTHER MERCHANTS WEEK.
Local Retail Association Sets Dates
 For October 21 to 23.

At a meeting held in the Board of Trade rooms Thursday morning at 10 o'clock the directors of the Norwich Retail Merchants association voted to hold another Merchants' Week, and the dates were set for October 21 to 2S, inclusive. President Albert Boardman occupied the chair and N. Eugene Smith acted as clerk.
 There was an hours discussion of the plans under which the week should be carried on and it was ap- parentlv the sentiment of the direc- to the offering of especially big val ues and that rebates of fares should be made those who travel from out of town in ord II to benefit in the special offer ings.
 The chairman called for the read meeting and these were approved. The report of Treasurer Leo Kronig was presented and showed a balance July l, of S67.67 and collections for Dollar day of s53.50. The expenses totaled s90,65 for Dollar day, leav- ing balance on hand of S3652, This report was accepted and placed on file.
 It was suggested by John M.- Lee, that the matter of 9 Merchants Week be considered and that the results from the past should not be guaged by the receipts of the different stores during that week alone but through the entire year. All the advertising Norwich can get is to it's advantage he believed. MT. Kronig suggested that from the experience in the past ing features for the week had proven that the entertainments were patron- fzed and that the values offered were neglected He favored the feature of giving extraordinary values in mer- chandiSe.
 Do1 T at considerable length and the senti- ment prevailed that the books con- taining the names of those merchants participating in the event should be issued as on previous occasions. Last year there were 5000 of these books
 printed and circulated. Then the
 matter of advertising was discussed and it was stated that Dollar day was 1 largely advertised last spring but the patronage from the surrounding coun- try did not warrant a similar expendi- ture in the opinion of some. However
 as this is to be Merchants Week, it
 was felt that the out of town patron
 age would be larger for special in- ducenents for a weeks duration than for a single day are sought by the out of town residents.
 Several present strongly advocated the matter of rebates. The best re- suits cannot be gained if the mer- chants take up the matter of making l rebates individually, it was stated MT. Lee moved that the matter o1 having Merchants Week be adopted and the motion was seconded and car l ried. Another motion was adopted that | the relating plan be carried out. | On motion made and duly seconded ! the chair was authorized to appoint committee of five on organization l and a committee of three to do he advertising. The chair appointed the | following committees: Organization committee - Leo Kro. l nig. Will S. Stearns, Louis S. Gott- ! helf, William McGarry. Max Karp. | Advertising committee John Lee l Richard Lewis, Roy D. Judd.
 1 It is proposed to have a genera meeting of all the merchants whe1 l these committees are ready to mak' 1 reports on the work they have under 1 taken. There is every Hklihood tha 1 the matter of canvassing the town vii | be done by the merchants this fal l rather than to employ a representa- 1 tive to do the work it being felt tha
 9 large percentage of the merchant will enter the movement if this i 1 done. Another matter that is to b. 1 considered by the organization com mittee is that of establishing a nev
 relating stand. There was consider able enthusiasm manifest among tn merchants for a Mercnants' Week t
 the offering of values as was done ol
 Dollar day ard lively week is an ticipated in Norwich during Octobe 91-09