South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-09-21
AUTO PARADE To
BE BIC FEATURE
Glasses For All Kinds of We
hiCIeS in Centennial
Turnout Oct. d.
Bx Helena Clendenen.

there "a single one VA @'A "~f
some time or another, hasn't been
interested in reading the accounts OF
the flower decorated automobiles IN
the Los Angeles parades; Then you
must know that parade out there
Ia ar event that the Associated Press
describes with gustO-
Is there any reason that South
Bend can't have "A motor venice
procession that viii equal or even
surpass. the California product Is
there? Well. If there is. it isn't be-
cause Howard Gushing isn't using
every effort IN his power TO get you
lined up in the centennial plans for
the best parade ever on Wednes-
day afternoon Of oct 4.
Can't DO il Alone.
Come 10 mis- assistance. He can
do il all alone. You don't want him
10 turn out a funeral procession, do
you. and be put 10 it &c hire We
hlcles the way they hire mOurners
in the orient Just imagine II. And
Just imagine him at the last minute
or so rushing around 90 the different
bands that are TO be stationed along
the route, and giving them orders 10
execute the Chopin funeral march
That would be "A black eye for our
centennial parade. wouldn't It? And
a whole lot of deplorable waste of
energy for Mr.. Cushing. From the
big. wholesome look of him he could
spare some, but sparing and wasting
are a whole lot different, as you
know. and the owner of the energy
is prepared to use IL in making
south Bends Indiana centennial au-
tomobile parade an affair that viii
outrival anything OF its kind ever
given. He requests your help. VIII
you give it,
If you have a gasoline automobile
there Is a division specially prepared
for YOU 1 don't know whether its
in the lead or not, but Judging from
the soaring capacity Of the running
necessity i should imagine you'd be
right at the top of the procession.
III you have an electric nveyance
there is "a division specially pre-
pared for you where you'll not be in
danger of "a shock due to the fric-
tion Of rapid transit
If you nave "A truck or delivery
car YOU may as well enter it-by
that / mean both get on and get in
for YOU can't do any business that
day anyway.
Factories VIII Close.
Which reminds me to tell you that
the factories are planning to close
Tuesday. oct. 3. account the civic
professional pageant
a r. Erskine. president OF the
Studebaker corporation, is on record
with the announcement that his
company's plant viii be shut down
for the entire day.
And if any business houses aren't
closed that day, il Will be because
the doors are open solely for ven
tilatory purposes.
You will perceive that it was nee
essary for me 10 jump of the de-
livery car in the parade. for I'm go
ing right back to join the procession
in the farmers division.
All this time I've been talking
about cars that are to be decorated.
though there is a division for un-
decorated autos. and 1 want spe-
cially 10 speak of those in the FARM
ers' division. Their decoration must
consist OF the products of the farm
and beautiful prizes are offered for
this division / had Mr. Cushing's
word for IL. and was perfectly willing
TO take. but he very courteousty
conducted me over To the place
where I had eye-proof positive
The Proof il Here
You may have il. too. ii you'n stop
in front OF LivingstOu's store window
this morning. YouU see two most
desirable tea sets-hrst and second
prizes for the best decorated ears
i'm :he farmers division. besieas six
silver gold-lined loving cups To be
given by the centennial committee
Cor the best decorated cars in the
other divisions; and further besides.
the Buick. Cadillac. Studebaker.
Overland and Ford cups that their
respective agencies are giving for
the best decorated specimens OF
their MANUFACTURES
If you can't get down town right
away. that is, in the next Few days.
20 view the beautiful window ex-
hibit. then watch for the iuustra-
tions Of the cups in the daily papers.
The Buick gets first place. We are
still waiting for the proper illustra-
tions from the other agencies.
The Buick cup is of copper. inIaid
with silver. and mounted on an
ebony base. the cJF itself being "a
inches high. Its worth coming down
town 20 see
The next illustration viii be the
0rS that makes fer itself next place.