Wausau pilot. [volume] (Wausau, Wis.) 1896-1940, 1916-02-01
Busby's
!: Milk Food
How 1t Secured Its
Position as
a Prime FavOrite
By LOUISE B. CUMMINGS

Dennis Mallory and his wife, Ellen.
were taken i'll about the same time.
Both being unable to earn anything,
kind friends made up a purse for
them and sent them articles that they
needed. But Dennis recovered his
health slowly and Ellen was long
while getting well. Finally both were
able to be out again, though Dennis
was hardly fit for work. So Ellen took
the burden upon herself again and
earned enough to keep the wolf from
the door. After a while q baby was
born to the couple, and the difficulty
was enhanced not only by Ellen's be-
ing unable to go out to work, but by
her not being able to nurse the little
fellow. Milk must be purchased, and
there was no money with which to
buy it. The doctor who had attended
Mrs. Mallory, being loaded down with
samples of prepared milk for babies,
supplied some of the deficiency with
these gratuitous preparations.
How did you get 'em, doctorT' ask
ed Dennis, puzzled.
THE manufacturers send them to
me with the request that | recommend
them"
In the sample cases came advertise
ments in great superiority. Dennis
read them AMI looked at the pictures
of fat children that had been brought
up on them with much interest. Little
Dennis thrived ON what the doctor
gave his parents for awhile, then the
supply was exhausted.
"What'll we do now. Ellen?" asked
the husband, despairingy.
III tell you, Dennis" replied Ellen.
We'll let 'em take a picture of the
child and publish it for more milk"
That's a good idea, Ellen; only I'm
afraid Dennis isn't beautiful enough
Beautiful enough! What dye mean
Dennis? He's the most beautiful boy
in the world
Dennis had his doubts however, FOR
the baby resembled him, and he had
never been called an AdOnis.
I'VE haven't the money to pay for
picture to take to the men that makes
the milk, Ellen"
"What'll we do"
There's q young fellow on the floor
above thai has a machine for takin
| pictures. Well get him to come down
and take a photograph of the baby.
and I'll take the picture to the man
| that makes the milk. and mebby he'll
| give US a few bottles for it."
The young man on the floor above
was appealed to. When he saw the
baby he was surprised, for the boy was
really not a prize infant. But, realiz-
ing that 1t would not be in good form
| to say so to the parents and being
ready to photograph anything, beauti-
| full or homely, he took the picture, and
when it was developed the mother was
| in ecstasies over it and Dennis declar-
| ed that even if the boy did resemble
/ his father the picture was not so bad
| after all.
One morning the manager of Busby's
milk food was sitting at his desk when
Dennis. unannounced. approached and
said:
My little boy has been takin' your
milk, and it's put ten pounds O. the
| finest flesh on to him We ever seen I'm
! thinkin' that We might like to print his
| picture and send it out with your milk -
Dennis drew the photograph of his
| son and handed it to the manager
who looked at it and with difficulty
| suppressed a desire to laugh Then
| glancing up at the proud father he
asked, by way of chatting him. what
| he wished for the right offered. Den
| mis- replied that few bottles of milk
| to keep the child alive was all he ex-
| pected. This won the heart of the
manager, for he was a kind man, and
| calling for a dozen bottles of his pre-
pared milk, he gave them to Dennis,
telling him he would consider the
| proposition. With this he dismissed
the happy Dennis, who went back to
Ellen loaded down with milk enough
to last till they could devise some 9TH
er scheme to carry little Dennis far
Their on in his worlds pilgrimage.
I'm thinkin', Ellen" said Dennis
the next morning, that the reason
Mr.. Busby don't sell more of his milk
by putin it into the papers is because
| he don't know just how it helps the
babies I'm gOin' to write an ad. meself
and take it to him, givin' him the free
use of it for bein' so kind In givin' us
the milk"
1--WE owe it to him. Dennis"
Dennis sat down and after an hours
! hard work finished his task. This was
what he had written:
'Busby's prepared milk is the finest
milk for babies of all of 'em. If you
don't believe it jist go and see Mrs.
Dennis Mallory, IS West Ninety-ffth
street, and see the fine child that has
been brought up on it. The baby has
gained a pound day on it for a month
at time and looks like a genuine lit.
tie angel that you see in oil paintings"
Dennis gave the advertisement to his
wife to read. and she said he hadn't
said half enough good things about the
food. She suggested that he show it
to Tom Murphy, the young man who
had taken the baby's photograph. to
see if it was all right. So Dennis took
it upstairs. where he found Tom and
asked him to edit his production. Tom,
who had a keen sense of humor and
was a bit of a wag, said il was a fine
piece Of work. but he thought it coulo
be improved. Dennis asked how. and
Tom said that if he would leave it
with him overnight he would make
some additions which he thought
would render it more effective. Den
mis- was only too glad to do so, and as
soon as he was gone Tom brought his
genius to bear on it and produced the
following: