Honolulu star-bulletin., 1916-03-29
PART .
OF AUSTRALIA
IN YEARS PAST
Continued from page one)

other half of which has disappeared.
Whittier went it? is a fascinating nat.
ural history problem.
Our marine, lite Is rich in returns
for the explorer How many of you
know mat DR.. John I. Gulick made
one Of the greatest contributions to
the evolution idea as a result of his
study Of our laldshells?
Ptenty Of Native Birds.
That No Native Birds cry is an
erroneous one. They are not abund-
ant and are not of the eat -out-of-your
hand variety; out we have them. You
must 90 up into the mountains TO find
them
A. B. Arleigh, J. D. Levenson. G. B.
Curtis and c. R. Frazier were elected
delegates to the Associated Advertis-
ing Clubs convention in Philadelphia
next June.
J. H. Soper read an important CON-
munication from the National Vigil
ance committee in the matter of the
Telegraphone stock sales matter being
investigated by the local club. Local
investors were separated from $780,
600 about 10 years ago by the Sterling
Debenture Cooperation, sales agents
for this stock, sCme of whose officials
are now serving sentences in eastern
jails. Last year an independent sales
company cleaned up about $4,000
more.
Mr.. Dole's speech On ''Pineapples
and Prosperity was as follows:
Like Sliced Tree Trunk. j..
Those of you who lived on the
mainland a dozen years ago may rec
ollect your first experience in eating
pineapple The only excuse for serv-
ing it as an article of food was for
its originality on the menu, or possib-
ly in order to get rid of superfluous
members of the family. Those with
very hardy digestions managed to
MUNICH through it, liked the flavor per-
haps, but felt as If the operation of
chewing it was similar to that of eat
ing sliced tree trunk. Only those for
tunate enough to have visited tropical
lands had ever really eaten pineapple.
What a change today! No one on
the mainland who has any pride in
his diet has failed to eat real genuine
pineapple. You all know how phenom-
enally the Hawaiian pineapple indus
try has jumped. Two and half mil
lion cases is no meager output for any
food product This is the approximate
production of these islands for this
past year. "..
Was Grave Doubt. -. +.
Probably many of you know how in
the early stages of growing only a
few years ago, there was grave doubt
among the first growers as to whether
they could ever get their crop to the
mainland. OF course canning made
this possible. Even then, imagine the
suspense and worry. as to whether
they could get anyone to eat it once
it got there. l have been told that the
first few thousand cases were with
great difficulty sold at ALL No one
knew anything about it and the trade
had no idea whether they could make
people eat it.
However delicious the product, the
size of the pineapple industry would
never have become what it is today
but for the advertising which the
wise packers have done from year to
year. 81. >. ....-. y.
Sugar is the leading industry here,
and is the mainstay Of these islands,
but after all the Importance of pine
apple to Hawaii's prosperity must not
be minimized tff-
Four Cans Per Family. -..... .....=.....
Fifty million cans spread all over
the United States with the word 'Ha-
waii' marked on them is no small item
in boosting the islands. This seems
like lot of cans, but after all there
are over 100000 families who are
to be fed in the United States, and
it doesn't seem much for them to eat
in a year to use only four cans per
family. 1t is now so cheap that
the very poorest can afford a can or
two a year-ailc most of them like it.
"All that is necessary is to remind
them TO eat it and they do. The great
difficulty with selling pineapples is
that some manufacturing concerns
which can them regulate their output
with the demand and hence get reg.
ular price for the article. 1t has been
impossible to regulate the supply. For
example, no one can hire few thous-
and slips or crowns and make them
grow into ripened pines overnight, to
fill special orders received suddenly.
The pineapple manufacturer has to de-
pend on time and weather and what
more uncertain factors have we?
Fortunately these two factors are
probably much less uncertain in this
wonderful place than in any other.
Many Are Too Timid,
I'VE all know that advertising pays
but many are timid about assuring
ourselves of it. Many man is con-
tent with comfortable living which
he may be able to make without its
use, whereas he might be famous, rich
and prosperous if he'd tried advertis-
ing. !.
""The pineapple. industry has tried
it with success. They should keep it
up. Once advertising has been found
to pay, why be foolish enough to give
it uD? -.
Before closing I wish to call atten-
ton to two letters among the many
received as a result of the recent ad-
vertising campaign. They ran some
what as follows:
tcSnonr Cir. t... .. tI