Baraboo weekly news. [volume] (Baraboo, Wis.) 1912-197?, 1916-08-17
w Week11 Nee0S
Must Raise
In Its Price

the reading public, but it contains in
formation of vital interest to the pub
Usher OF paper, and we would like
to have all our readers struggle
through it just to see where the pub
Usher of newspaper is at.
The price of paper continues to soar
without any apparent end and the
News, as well as all other papers in
the country, is confronted with a seri-
out proposition. According to the lat
est quotations the e'1 is nowhere in
sight. 1t follow c>eSS order to keep
their head water all newspa-
pers = Ser found it, or are find
j .epidly, the absolute necessity
NA Using prices accordingly.
Three months ago we purchased our
print paper for $2.35 per hundred
pounds The latest raise brings the
price to $3.50 per hundred pounds. In
fact, the cost has considerably more
than doubled, and publishing a news
paper under these conditions has be-
come serious.
On account of the large circulation
of the Baraboo Daily and Weekly
News, this office uses over three tons
of print paper each month in getting
out it's editions. Three tons of paper
at it's present price with the freight
charges added, means $3.50 per month
for this one article alone, that enters
into the makeup of newspaper
Some papers whose contracts with
their mills have not yet expired are
for the present more fortunate in print
paper costs, but the indications are
that they, too, will be forced to pay
much more for their future supply of
paper when their contracts expire
down, ostensibly on account of the
lack of raw material, while many
wholesale paper houses find it impos-
sible to supply the demand, and some
papers have already suspended publ
cation on account of their inability to
secure paper
The federal trade commission of the
United States has started an investi-
cation to try and discover if the news
papers of the country are being sub
jected to unfair practices in the sale
of print paper. Whether the investi-
cation will bring any relief remains
to be seen In the meantime newspa-
per publishers have already cut down
the size of their paper, raised the rate
for their advertising and increased the
subscription price of their paper, or
are planning to do so in the near fu-
ture or be compelled to go out of bus
mess
The price of practically every week
ly paper published in Sauk county and
nearly all in the state has been $3.50
per year, but until now the News has
remained at $1.25. After October 1,
1916, the price of the Baraboo Weekly
News will also be $3.50 per year. In
order that our subscribers may have
every benefit possible we will allow
them up to that time to pay as far
ahead as they wish at the old rate of
$1.25. Any payments after that date,
however, must be at the rate Of $3.50
per year
We trust that the general public
will enter into the proper spirit of the
existing conditions and see the neces-
sity of raising the price, in the right
light. There will also be slight raise
in the cost of job work and the adver-
tising rate will also be advanced, as
the slight increase made in the sub
scription price will not begin to cover
the extra cost that the printer is now
paying for material and labor used in
getting out paper.