Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-05-11

this wonderful display ~
Among others who are doing very active
work are:
Charles q. Green, G. e. Gable Rel,
Telephone Company, who has charge OF
the Fairmount Park pageant: Thon,as I,
Elcock. OF the u @. l., who has charge
Of all illumination and decoration los
eph f. Potsdamer, of the Ketterllnus
Company, in charge Of meeting places
George F. Goldsmith, advertising man
aser of the PUBLIC LEDGER, Atlantic CITY
trip; George c. Shane, Shane Bros. &
Wilson Company, Sunday morning SER
mons; Harry T. Jordan, manager OF
Keith's, who will look after cabaret per-
formances Irwin r. Paschall. advertise
ing manager of the Farm journal. in
charge of the national advertising exhibit
at Houston Hall; Theodore Ash, secre-
tary; George Nowland Of Fes & Co,
hotels and registrations, and ]. W.
Frazier, manager of the Bellevue. STRAIT
ford Hotel, who Is collecting funds from
the hotels.
These men have no personal axes to
grind. They are unselfshly devoting their
time to Philadelphia and Philadelpha's
interests.
Another corps has gone out to get this
$50 900, of which $4,000 has already been
subscribed. These include:
Ex-Gov. Edwin s Stuart, Sidney Clarke,
of the Chamber of Commerce Thomas
Mulvey, advertising manager of Perry q
Co. Percy Mills w. f. Therkidson, OF
w. Atlee Burpee Co.. Francis Warner
Fred G. Jones and John c. Sinberg.
The first few days OF the solicitation
for funds, many reports were brought
back to the Poor Richard Club headuuar-
ters that business men would ask, What
is there in this for me?"
It did not take long for the Poor Rich
ardite to give the proper answer: well,
what do you think there is in II for me ?
Not only do you get just as much out
of the advertising for Philadelphia as
do, but l am giving my time, and 1 also
have to answer such questions as this
when I really ought to be encouraged to
give my time and labor to get together the
funds to advertise this city"
POOR RICHARDS ARGUMENT.
Along with this the Poor Rlchardlte
would say
Here In chance to visualize practi-
cally and not merely theoretically this
great market to your trade whether you
be retailer a wholesaler, a jobber,
publisher or any man who can benefit
from the progress of Philadelphia. If
you are a retailer, IL means thousands of
people coming here who may buy your
goods. But this Is the purely selfish as
pect.
ALREADY counted by actual lineage cost,
Philadelphia has received more than
100000 worth of publicity in the news
papers and magazines of the United
States These advertisements have re-
ferred not only to its historical Importance,
but to it's latter-day industrial leadership.
"They have painted Philadelphia's busi-
ness and home life in glowing colors We
are bringing 5000 to 10000 enthusiastic
r,,n harA-totan .tyhn Ia aroa for in
their various businesses. You can't bring
men like this to Philadelphia without get
ting tremendous advantage from 1t, to say
pothing of the purely general publicity
IF every one else outside of Philadel-
phia believes II is n great city, are you
going to reuse your endorsement? There
is only one way you can endorse this
movement and that is, give your financial
support"
OF course every man hasn't vision. Even
business men sometimes fail in this
respect. A man might believe 1t an adj
vantage to buy motor truck or a dozen
fountain pens or to install an adding ma
chine to HIS business equipment. He has
to think bit before he can see why he
ought to help boost the city and make
1t a better known city or a better city
to live in and do business in.
And SO in putting across this doctrine
of Love Your City as Yourselves" the
merchants and manufacturers, advertising
managers, advertising agents and depart
ment store managers who comprise the
rank and file OF the Poor Richard Club are
producing pretty high quality OF ad-,
vertising and selling logic. q,
This is a great advertising campaign
that is being conducted, Back OF 1t are
the brains of some of the best adver-
tising men and merchandising man In
this country. Philadelphia never had
such an opportunity. 1t is not an easy
lob for those engaged in 1t and about. all
they will get Is a thank you"
100000 MORE TO BE RAISED.
There is still 900 to be collected.
In addition to the general benefit to the
community, these special benefits will be
brought to Philadelphia:
IS The greatest printing and photographic
exhibit that has ever been shown here.
A complete thorough exhibit of adver-
Using in all its methods, branches and
developments.
A great newspaper convention
A magazine publishers convention.
A three days intimate discussion of the
and work of advertising agencies
An active exposition of modern ideas
and methods in retail and department
store keeping.
its.
In a word, it will be a great business
of which advertising Is sim
ply a part. With this, Philadelphia VIII
wear a bright and cheerful attire. for
there will be many entertainments during
the week, none of them commonplace.
The convention is a serious one. But
a year ago when 1t was decided to ask
the convention to come here there was
disposition to prove to the world at large
that rather Penn was not quite the sober
sides that Father Knickerbocker had
painted him. Neighbors for many years
Father Penn had gone on attending to
his business and developing personality
that had its roots right In the dignity OF
Colonial days
Father Knickerbocker and his Western
children had developed a penchant for a
somewhat gayer habiliment. and by way
of contrast had grown fond OF saying
that the city OF Penn was all we'll enough
for business and quiet home-living and
sleep, but If you wanted life-well then.
you must seek 1t elsewhere.
And SO, not because 1t Is gay old dog,
but because 1t is painting broad strokes
so that those who live far away may see
ana understand PHILADELPHIA tells its