New-York tribune., 1916-02-11
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Conducted by Samuel Hopkins Adams


Thin department, ha. entered of service
Tribune Primarily intended merely to separate
the sheep advertising the soat.nd hang bell o" the
goats Bun Identification 1t embraces
human both sheep and sOOt' You are invited
every letter printed in this department do.
ing oxpiene-pleasant unpeuont--~h advertisers OF
merchandise excepting only patent medicines The Tribune will
$500 payable in merchandise of any Tribune 'dver'
For the important letter each month special P''o
$4,000. payable similarly, will be awarded Name printed or
"ihheld- prefer but must be signed or we will not An1"
where send the prize order Address The Ad-V'or The
Tribune, New York
No, nv @ M sns @ Soofst @ M gI & of 'S @ % ts aS CGSa & shoe asSTs @
ss ps @ ss % a so o ncS domfor @ aoush the size
j, summer pair q tos which eomfor,s6y and
& and they would see what could % S & 5on' & @ s ed So dta uras s @
and advised % SO kindly taS 2G5 % h being & WIN b t t4n & % Sa5le sn
and When asked What you'd cost The & man SAID Two " 5vs y i
The shoes came home and surely theT aSrase9et IS no % i'ts s same
tos4 a51o., HaS @ 2 for they were YOU Tor1sE rF1rGFF
sound trade psychology An un
comfortable shoe though the maker wholly abvd from fault
IS bad advertisement every time the weare takes step IT, III suc
case company wise and arsghted as
{. is generous
Battle sometimes clears of atmosphere
cleansing battle seems imminent in the higher ranks Associated
Advertising organization Of excellent principles
purposes leading invariably live up TO- One
Of these leading spirits " Jacobs who both the National Com
sattee and Educational the A. A C. W Mr. Jacobs
S prop qaery Perhaps advertising manager for number
Of religious God the journals which need the he
mpeed support quacbery and consumption notTun
Support did by conducting vigorous campaign III South
Carolina against the Printers Ink Model Statute Advertising
law For this Merle Sieer chairman Vigilance Committee of the
A. A. c. attacked him article printers Ink There Is
nothing ouivocal about Mr. sdener's principles about
lis writing and firm for honesty advertising end
with this theme Jacobs for his Horrible Example he
,r5 some Mares Of print which must have been excessively painful
read pillar the quacs What most disturbed
Mr. cuanmiy the reproduction of sandry advertisements
from publications which he represents Upon this point he wrote
thus to printers Ink:
M % o&n @ & 2 f- my Letter t. Mr. ASn Joqs.o@ c5.o sr yo
clipped publications Of which am
I cannot see that you gain anything by such method
but assuming that the method is all right would you apply it to
Nv Iorher advo
Of Worlds WorE: If you would publish @ letter from from Mr..
medicine advertising clipped from the January number of
Jr or the tuberculosis a Silver City,
ana ~ yoo Toaq T not 20 91TS V 10 sIy W W 5 % tie bce5 dyer
tng manager why DO you apply to me: would have to
Work foT my publishers accept deal Of it,"
sr Jacobs must have written pressure
onehundredh Of the Worlds Work advertising would be
e by pou supported religious @ journalism represented
by medical advertisements which he cites Doxoe
Nuo are reputable preparations ana ms injection OF the damnng wrrd
"cIe' with the tuberculosis Sataum Of Silver City
New Mc Mexcol Is either bad his part mex
Hou cannot afford ignore Mr. Houston, anda
5ir Houston as business adyertisne states)
ment doesn't do this when he publishes the copy Of sanatoge and
Atsorne Jr is as lud absudty its 1t more
yer epbanas T and the other s y on it's st ai can horse
Chestnut with tine & Rse 0r a0 om % @ TcT over the liver work the
sanaogen eorfed cottage cheese the stock
with umpy people but that when were
are both enough forego the merry e. selling the 9pot6eoss Of
cottage upbuder
Clubs
rejects and fakes Sanaogen
Absorthe
It clear where Nh Jacobs stands this question. lie stands
fJ quacery II is equally where Mr. ener lie stands
Cor truth which the emblem Of the Associated Advertising Clubs Of the
Advertising
atand7 With his magazine with his organization?
regard column complaints
this a petcoot
Abraham Strauss a
q O
A. G S.
al
check
letter hoping would pardon the inconvenience
Consequently eppre
G. y
Presumably manufacturer obliged good"
from the credit due the
with which handled small
This ooh a o m sufficiently
hroadmudet j all
Gmhols q Of eden
which wished
OF Yards be
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