The Detroit times., 1916-05-27
ADS.
|gv|NG N
DFIJLARIT'Y'
ming Necessity In
aggressive Life of
Religion.
ORGANIZATION
PAPERS FAILING
e1igi0us Publicity to
BE Big Feature of
N Club Meeting.
~ rHs RELIGIOUS RAMBLER

te.5 f*v--<~-
~ THG RELIGIOUS RAMBLER
v v 1ntirs session OF the conven'
n q the Associated Advertising
IL d the World. which meets
{2rxt month IN philadelphia. is to
~ nevoted to the subject OF reiig-
S6 publicity. A New York pastor
Sx Dr. Christian +. Reisner. Is
Sirman OF the convention commit
- which has this subject In charge.
III The Chicago and Baltimore
mentions Of the advertising men
o1 specisl addresses on this SUB
63: but . more comprehensive
n1anent % designed for the Phiia-
11ophia meeting.
1nce flsst the subject Of Christian
f1lclty was formally Investigated
nnalyyed and launched at the
E n ma religion congress In New
d1s. Il 1919, II has steadily grown
n1AIic favor. At FIRST. the idea
too new and radical to be read
$1,000 n IT. larger significance.
& ~ most addresses and pa
~ vuon the theme merely deal
ofxunsents for the use of pub
t q roligion: only a few men
nhvnaced into the philosophy
uolhods of the science.
: number Of American cities
nost spectacular form Of the
~ been put into effect-the
q larDe display space In daily
rnnpoes Tor the advertisement
~ Csc q III the churches. II
sn6v aocepted that no one church.
go hanatinn Of churches, can ies'
~ nench IT. constituency ~ any
w ~ peroouAl visit or invitation.
vo rally n no way Of carrying
0knruh'S welcome" to every
y except through the daily news
-. 10 mako the message com
80, even there. large units OF
nlna nust b used: and, to prove
rtncority and interest OF the
$500, this space must be paid
- not b given free BY the
n > ynauy communities and individ-
enurches have testified to the ad-
aneo of paid publicity that this
tfon now seems beyond argu-
( The only psrplexity now -
~ the church officers to be will
~ nay the bills for this new
S u church activity. The old
- Of free notices" or adver-
ments, Of Sunday services In the
fGnpapsrs still persists in some
o1u tut Il b steadily passing away.
o rid aAvertisment In the news
~ n q truly the business OF
'ohUrch % the erection Of the
$3.50 OF the painting Of the sign
fsont of the church.
nv ~eo-to-church" idea IL at the
~ az al religious advertising. This
~ primary purpose Of the pub
~ .psnpagAnda. When the pews
01led, then the minister can do
y reeaching. In conspicuous In
koos the use Of Advertising has
3 llrect eject upon the duality
~ services and the atmosphere
u church: for II has been OBJ
10y necessary to make the goods
oAvertised." To invite the pub.
- : cold. lifeless. uninterestins
Vloo 10 like a merchants spend
~ money for publicity when he
6nly poor. antiquated. illassort
Nh shop-worn goods on hi
nveo.
n-&o-church" cards are now uset
uDauy churches, the sunda!
~ Times having published I
~ These are nsed for local dis
o11on. and in correspondence.
@nhoArds. with text changes
~. and presenting in epigran
16em the appeal Of the gospe
16W ~ nee In front Of gres
church edinces. especially I
fll1ee. These are recent d
<DCRetk Of publicity.
ootSto slgns are common now
4 q city churches. and the u'
)oghtsd cross on the .steepie