New Britain herald., 1916-12-01
AUTO CONCERN TO
 OPEN SHOP HERE
"Charter Oak" Automobile Will
 Be Made in New Britain
MILLION DOLLAR COMPANY
Directors Decide to Locate in Old Trade School Building--Chamber of Plant to This City.


 New Britain is again to take it's nlace among the automobile manufac- turing cities, when the Eastern Motors company will commence operations in the vacant, factory formerly occu- pied by the State Trade school on Stanley street, assem bling what is said to be the finest and most complete automobile on the market. The com pany which has recently incorporated, is. listed with a capital of $1,OO0,00O and among the directorate are men who are well known for their business ability. The bringing of the new con- cern to this city is the result of hard work covering several months on the part of the Chamber of Commerce. Gaining information in September that the company was soon to be or ganized, the chamber at once sought out the officials with the view of in- teresting them in the excellent facili ties that the trade school property afforded, and as a result of many meetings between the local officials and those of the company, in which the plant was very carefully looked over, H. ripper, Allen Sheldon and MT. Turk of New York, arrived in this city this morning and met with the officials Of the American Hardware Corporation this afternoon to sign the lease. Last Word in Autos. The Charter Oak autom obile, which is the name of the new car, is said by the officials to be the last word in the auto world, covering every phase of manufacture. It Is believed by it's producers to be the only fully equipped car on the market, and one that will meet with approval with owners of i high grade cars. It's price will be l about S4,00O. It has been the hopes 1 of the company officials that the car would be ready for exhibition pur- i poses at the auto show in New York, 1 but late developments have practically made this impossible E..'..
 The local concern will be in charge of F. A. Law of Hartford. an auto
 mobile manufa cturer we'll known i throughout New En gland, and at one i time prominently identified with the l Pope Manufacturing company of Hartford an later with the Colum bia and Overland concerns. Mir. Law will be the mechanical engineer and de- | signer, and will be assisted in con- ducting the factory by MT. Turk, who will act in an important business capacity Mr. Law is the inventor of the first dangler engine in this coun- try.
 To Be Running Jan. i.
 The concern will afford to local skilled mechanics excellent positions, but at the present time the officials are unable to state how many em- ployes will be necessary. Additional
 buildings will probably be built in the near future. Operations will be com menced at the factory as soon as the machinery and parts arrive, orders for these having been placed some time ago. It is expected that the
 concern will be running by January l. The local concern will be simply
 an assemb bling place for the machines,
 the parts being made at various other 1 places. It is. estimated that over 500 cars will be assembled and ready for delivery every year.
 The officers and directors of the l Eastern Motors company are as fol-
 lows: President, Willis D. Upson of i Waterbury; treasurer, Si1as B. Hull
 of Meriden; secretary, l.. s. Hubbard l of Bridgeport; John R. Hall of Mer-
 iden, w. H. Pomeroy of Stamford. ! Fred B. Reid of Hartford and Allen 1 Sheldon of Hartford.
 The securing of the company by the Chamber of Commerce is the sec ond manufa curing concern to move to this city within the. past year. 1 which speaks well for activity on part
 of the organization in it's efforts to
 build up New Britain with suitable factories Spirited competition was
 indulged in from active parties. in i other cities, who rendered to the of
 fcials tempting offers. However, with the advantageous site ready for, oc- l cupancy, and the record of the other
 manufacturing concerns in the city, it was deemed advisable to locate here. DIET SQUAD REPORT.