Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-06-24
Goodrich Advertising
Suggests Economy

The B. F. Goodrich Company has
sounded new note in advertising. 1t
is a note that is likely to make an inn
mediate appeal to people who think.
Why spend Your Money With a
Spade?" asks one of the recent Good
| rich advertis isements.
| When one thinks that question over
for moment it begins to have a deep
! significance. which is brought out in
the following epigrammatic sentences:
Thrift does not mean penurious-
ness! Its first principle consists in get
ting full value for each dollar of in
come expended.
TOO many Americans indolently act
upon the shallow theory that an ar
| ticle must be- worth more, merely be-
cause 1t costs more.
They work hard, industriously and
! intelligently to acquire money. Then
they spend it with a'spade.'
They spread 1t without a fraction
( OF that shrewdness and thoroughness
with which they acquired it.
Do people become wealthy who ac-
qu!re the careless habit of spending
money, instead of intelligent, thought
full buying with it?"
Such advertising ought to be help
ful. 1t is not mere appeal to people
ton, or series of suggestions, that
will be likely to prevent wasteful or
eXtrayagant buying.
1T Is hardly necessary" comments
an Official of the i. L. Goodrich Co.,
to say that the organization which
publishes such advertising must have
thorough confidence in the excellence
OF its products and in the fairness of
its prices.
That the B. F. Goodrich Company
has such faith in the many kinds of
rubber goods its produces including
the famous Goodrich Safety Tread
Tires, is only natural in view of the
enormous and steadily increasing
srowth of its business.
During the past year the additions
to the Goodrich plant at Akron, Ohio,
would In themselves be sufficient to
take care of a business mounting into
the millions.
Few people probably have any idea
OF the immensity to which the tire
business in this country has grown.
The mere statement that some 200
concerns are manufacturing tires in
the United States will indicate the inn
portance of this industry.
when 1t is said that about 1900
O00 tires for motorcars and trucks
were made and sold in America in
1915 the average citizen will begin to
understand the vastness of the tire
business
striking TACT IN TINS cOnnect1On
is that, of these / 1000 900 tires, fully
one-fourth were made in single fac
tory-that of the B. F. Goodrich Com
pany at Akron. Ohio.
Three million tires from one fac
tCr% in single year requires a planut
of enormous dimensions. The Good
rich factory extends over about a
dozen city blocks and is one of the
largest industrial institutions in the
entire country.
During its latest fiscal year it made
and marketed so per cent. more tires
than its largest competitor, the big
business making an important en-
largement of its facilities necessary.
But 1t must not be supposed that
there is anything mushroom like in
the E. f. Goodrich CSompanys bust
ness. This organization has been pro-
ducing rubber goods for Al years and
in addition to the manufacture of
tires il has an immense business in all
other kinds of rubber products
The raw material purchasing pow
er of the Goodrich Company Is indi-
Gated by its manufacture and sale or
over 1S0.000,0O0 pounds of rubber
products in 1915.
IF it confined itself to the manufac-
ture OF tires alone, however, the B. F.
Goodrich Company would require the
largest rubber factory in the country.
Such a business, officials of the
Company insist, could have been built
upon integrity, square dealing. and
manufacturing skill and efficiency
only. II is easy to understand the rea-
sonableness of such a claim"