South Bend news-times. (South Bend, Ind.) 1913-1938, 1916-02-19
STRIKES DUE To
COST Of LIVING

advertising men must interest
themselves in the production Of
food" said Louis p. Haight of Mus
kegon. Mich, a manufacturer and
farmer, in a talk at the monthly
dinner of the Ad-Sell league at the
oliver hotel Friday night. Follow
ing Mr. Haight's address on The
Rights and LET'S of Life" William
p. Powell of the Sherwin- Williams
Paint Co. of Cleveland told of his
company's method Of holding a ma
tional salesman's convention
Mr.. Haight digressed from his
talk along advertising lines to
speak about sand farming. in which
he has become interested. In speak
ing of this he told of experiences in
raising crops in various kinds of
soil and under various kinds of con-
ditions.
The high cost Of living is having
its effect on business conditions and
naturally affects advertising Manu-
facturers are being forced TO make
their payrolls larger. Food prices
are going up and business men
must either pay their employees
more money or there will be strikes,
walkouts. lockouts and all kinds of
labor troubles.
Raise Supplies.
THE difficulty is that there is a
larger demand and a smaller sup
ply of food products You adver-
Using men must influence the en-
ployes of your firms TO take an in
terest in this matter and start rails
ing some of their own supplies.
where IT is necessary to advertise
through the employees to have them
utilize their odd hours in home gar
dening.
Advertising men have a great
responsibility. 1t is a fact that ad-
vertisers have the power TO control
the fashions Of the country. All
they have to do is run pictures Of
certain style of clothes and tell
the public through their advertise
ments that that is going to be the
style and the public adopts that
style. There are many pictures AMI
many ads published that should
never be. They are published mere
iy to sell goods
Advertising History.
The advertising business is a
Development Of the selling business.
The latter first appeared in this
country through the Yankee ped
der, who drove through the coun-
try selling his wares. From that
system the travelling salesman was
developed. Fancy labels and pla-
cards were next pasted on the goods
TO make them attractive. Then
came newspaper and magazine ad-
vertising. Signboards in the cities
and along railroad tracks We're the
next impr ovements and now there
are the big electric signs, blazing
forth their appeals 10 the consumer.
In spite OF all these improve
ments in advertising, we are doing a
lot Of advertising that is producing
no results. I believe we will have
TO revise some our methods. Too
many ads are written only for their
catchiness and lose their appeal. g"
Illustrated Talk.
Mr.. Powells talk was illustrated
with stereopticon views Of the meth
DDS used TO make the convention Of
the statesmen more effective He
showed pictures of the literature
that was sent 10 the field men, dis
plays at the convention and the
meeting places.
Gilbert I. Dunklin acted as toast
master. II II. Roemer reported on
the transportation facilities for the
national convention OF advertising
clubs at Philadelphia this summer.
y. s. Gingrich, treasurer Of the club.
gave his report Hugh Alvord was
appointed chairman Of the get-to-
gether committee by Pres't ". x.
Lamport