El Paso herald. (El Paso, Tex.) 1901-1931, 1916-06-07
SWAT THEFAkE
ADVERTISERS!
This is Presidents Advice
to Editors; Texas News
papers Get Better.

Texas editors are getting out better
newspapers. handling news better,
printing better looking papers mechan-
icallv and slowly but surely driving
ont the fake advertiser who imposes
1pon the editors Of the state
This was president Walt Whitman's
summary of the editorial situation in
Texas during the past year, as given
by him in his annual address, before the
onenins session Of the Texas Press
association convention which was held
In the PasO del NOrte hotel Tuesday
afternoon To the Texas Press asso-
citation he gave the credit for these
improvements during the year
Have Made Progress
President Whitman ADDRESS III IuI
Is At he opening Of this, the 37th
annual convention Of the Texas Press
association, 1 desire to congratulate
the association on the progress made
during the past year The newspapers
Of the state appear to be seeking and
reaching a higher plane FOR years
there has been a steady Improvement
In the manner Of handling news and
adftorial matter. in makeup and in the
mechanical equipment OF offlces- Bet
ter business methods have been adopted
and fake advertisers are finding II
more and more difficult to impose on
nubIfsbers and the public To the
Texas Press association, / believe, this
condition is very largely due and II
extends not only TO our own MEMBER
shin but 20 publications not repre-
scented in our association as We'll The
Drinciples enunciated and the stand
ards set by the Texas Press ASSOCIATION
are becoming recognized ana lndorseQ
by nearly all publications IN 1eAas- 1
am glad to state that the year which
has passed since our last meeting has
not been one Of retrogresslOn-
Seventy Applications
Following the presidents or pre-
lions has been set We come 10 this
meeting with 20 applications for mem
bership. Other applications VIII DOUBT
less be received during tie meeting
The Texas Press association IS gaming
in membership, power and influence
There are still a very considerable
number Of newspapers IN the state,
however. not represented IN our lisI
Of membership and ] would earnestly
recommend that, if possible some plan
be devised for impressing more strong
Is on non-members the advantage Of
affiliatiOn with our organization me
association needs their cooperation and
suunOrt and they need 10 realize that
active participation in the work OF the
Texas Press association TENDS 10 make
better editors. better publishers, bet
ter citizens. better men As VIII De
shown by the treasurer's report. the
financial condition Of the association
is very gratifying
The history Of tine Texas Press as
ISOLATION by Col Baltic, has been pub
lished and copies delivered TO sub
scribers during the year.
Advertising Plan
The special committee on advertis-
ing has endeavcred TO formulate a
practical plan for cooperation in
soliciting advertising and the results
OF its labOrs so far. viii be presented
in detail at the present meeting The
association has suffered severely dur
ing the year through the removal b.
death Of some Of its most distinguished /
and best loved members craftsmen who I
had toiled necessarily and Loyalty for I
the association. who never shirked a I
duty and who never hesitated 10 sacrl- {
fee seIf-interest to the good Of their Z
fellow men.
Attendance al several district meet /
ings during the year convinced me !
that the interests of publishers are be- I
ing exceedingly well served by dis T
trict and county organizations but . ]
closer affiliatiOn OF these smaller J
bodies with the state association would /
seem 10 be desirable
"The progress made by the Texas I
Press association during the past year +
is largely due to the earnest enthusl- ]
astic work Of individual members. They /
have Loyalty responded to every call ]
made upon them Especially do 1 wish {
to commend the untiring zeal and IN I
tagging enthusiasm OF secretary Har-
ben and vice president Edwards. both 4
Of whom have, at considerable mate
rial cost TO themselves. devoted much j
time and energy 10 the affairs Of the I
association. cheerfuly assuming bur /
lens by no means light and looking
and the comfort Of its
nau1 hers