Ladysmith news-budget. [volume] (Ladysmith, Rusk County, Wis.) 1907-1927, 1916-02-18
OFFERS PHENOMENAL CAR VALUE
No Other Concern Offers as Much
Car for the Money as Does the
$685. Overland, Model 33B.


of The Willys-Overland Company OF
Toledo
This is the model which in the
last six months has broken all
sales records for Overland cars.
Since June, more than $4,000 of
them have been sold to people in
all parts of the world. But in spite
of the fact that it has been the big
gest seller of the year in it's class
the Toledo concern now is able to
offer it, with improvements at
$685. 90.
The remarkably low price is made
possible only through a combination
of circumstances which have placed
the Overland Company in a position
where they can offer more car for
less money than probably any other
concern in the industry.
Due to the foresight and keen
business acumen Of Mr.. WHY'S, the
materials used in Overland cars this
year were bought before the war
sent prices soaring. To gain some
idea of these savings, it is stated
that the company has been able to
save three and one-half million dol
lars on aluminium alone, while the
saving On steel and many other raw
materials is in proportion.
Quantity production is another fac
tor that figures prominently in the
reduced prcie of Model S3-B. Large
factory additions recently completed
have enabled the company to more
than treble it's output of year ago.
In the last few months more cars
have been delivered than during any
previous year in the history of the
big Toledo concern.
Production capacity has jumped to
a thousand cars a day and Overland
officials declare it is due to savings
on material purchases and to the
economies effected by such a ire
mendous output that they are en-
abled to lower the price of this
model to a point which no other
manufacturer Of medium priced cars
can touch.
AS evidence of the wonderful
value offered in the car, The WHY'S
Overland Company guarantees that
it's price will never be lowered. On
the other hand they reserve the
right to advance the price should the
cost of materials continue to rise.
One of the improvements in the
car is a new IS horsepower four
cylinder motor of the latest block
design. The cylinder heads of this
type of motor are cast in one piece
which can be removed easily if occa-
sion demands. With a bore of AS
inches and stroke of Az inches the
motor is capable of developing pow
er in excess of anything needed for
ordinary driving 1t is simple but
efficient in construction and in opera
ton has proved smooth, quiet and
economical.
The long wheelbase of 1O6 inches,
quick detachable tires, measuring 33
by inchs all around, with nonskid
in rear, and demountable rims, are
a few of the features that have made
popular this low-priced Overland. The
four inch tires afford the greatest
amount of riding comfort and are
much more economical in the long
run than the smaller size tires
usually found on cars of this price
class.
The appearance of this big, hand
some, fully equipped, five passenger
Overland stamps it at once as being
a car of unusual merit. The long
sweeping body lines and streamline
design give it character and pOise,
two essentials demanded by all dis
eliminating purchasers of high-priced
cars. From the radiator to the
full curved back there is not break
in the lines to mar it's graceful ap-
pearance Frame, running board,
brackets and battery box are con-
cealed by the running board shield,
while concealed door hinges and in
side handles carry out the smooth eff
feet. Crowned tenders of heavy
gauge steel add materially to the at
Effectiveness of it's exterior.
The body is finished in a dark
Brewster green with stripping of ivory
white. The fittings are of polished
nickel and aluminium. Tenders and
trimmings are black enamelled.
The same care and attention has
been given to interior refinements.
There are large pockets in all doors.
The mohair top is a one-man type of
the latest design. It's single set of
bows permit it to be raised or low
cred easily by one person.
The new side curtains cannot flap
as they fasten from the inside to
the top bows The ease with which
o. L