Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1916-01-12
BUYERS FIND
REAL BARGAINS
in USED CARS
When Overhauled w e | |
They Are Really as
"Good as New"
LENGTH OF SERVICE E

The used car department of the modern
automobile concern Is rightly considered
an Important part of the organizatlon
since II provides the connecting link be-
tween the motorist who wants n new car
and the actual sale of the car. In a big
percentage OF sales II is necessary that n
car that has been in service for from one
to FIVE years be disposed OF. and the auto
mobile dealer has found IL n valuable as
set to secure the services of specialists in
the care and disposal OF these machines.
BY specialists is meant not only men
who are familiar with tho sale of cars
that have seen service, but men who
know all makes of cars, who know the
Weaknesses that have cropped up In the
various makes from year to year. Such
men can properly appraise a car not only
as to It's condition when 1t is offered, but
with reference to the cost of the work that
win be required to place 1t in condition
for sale, with more or less certainty that
II viii give the purchaser complete sat
isfaction.
Not long ago the used car was looked
upon as one of the evils of the automo-
bile retail industry-a necessary but very
undesirable one. That opinion no longer
prevails: in fact, the high-class dealer or
distributor has come to realization Of
the fact that goodly percentage of used
car buyers become desirable and potential
prospects, for new cars.
THEY COME BACK.
Furtheruore, II has been discovered
that In a great number of cases the man
whose first purchase was used car
comes back as the buyer of new ma
chine. This might simply be described as
the evolution of motorist as with the
first car he has gained the necessary
knowledge of its operation and has be-
come familiar with the parts that require
attention. With that knowledge he feels
himself qualified to give a new machine
the attention IL needs
More and more It has become pos
sible to buy a used car that has suf-
Tered little or nothing through use,
especially In New York, where the
tendency Is always toward the new and
away from the old. There are thousands
Of motorists In this city who buy a new
car every year. merely to be up to date.
Tho cars they discard have usually seen
less than 10000 miles of service, and in n
majority of cases have been well cared
for. frequently by high-salaried chauf-
feurs. The same is often true OF medium
and low priced machines that have been
owner-driven.
~" REAL BARGAINS.
Such cars. overhauled by high-class
mechanics. as they always are in the
service Shops OF the big dealers and
branches. are real bargains. Usually
"s4SA' NY o'O ieSO'u' theS GARRY lull
or partial guarantee. similar to that
which goes with new cars. In the case
of an agent selling a used car OF the
make he handles there is no hesitancy In
giving guarantee that carries the |
service that goes with the original sale.
New York. unfortunately. is overrun
with unreliable dealers IN used cars They
are known as "gyps,' contraction of
the word gipsies, and the term is applied
with, force, since their speciality is that
which was brought into existence by the
nomndic dealers in broken-wlnded nags.
They understand thoroughly the method
by which compression can be brought |
back temporarily by the use OF too
heavy lubricant.