Daily capital journal. (Salem, Oregon) 1903-1919, 1916-03-31
READERS APPRECIATE
THE CAPITAL JOURNAL
Tells How the Old Standby
Paper Is Received and
Read Each Evening

you must know that certain cOterie
Of old gentlemen, living in the Engle
wood district get the Capital Journal by
having it delivered at the little store
on Seventeenth street and so of course
the bundle of papers is brought there
by the motorman on that car line, and
it is OH so eagerly watched for by
these selfsame men. How eagerly, is
evidenced, especially in rainy weather
(and that means most of the time late
ly) by the way they begin to peek out
of their windows over towards Mr.. r. s,
house-where Mr.. X. stands umbrella
in hand, watching each car-after 4
o 'clock-then at last the motOrman sig
nails to Mr.. r. he has the papers, then
Mr. r. starts towards the store to get
his-meanwhile he wigglewaggles his
big umbrella so all the old men know
the papers are there then they all grab
their umbrellas, and start for their pa
per.
They return home, after a very short
chat with each other about war; wealth
cr, etc, but they don't stay long, for
"Man wants to just glance at that pa
per too, before supper, and they we'll
know the result if they linger
SO, according to program, after "Ma'
pops the bi3cNit in the oven, and look
ing call over creation for her glasses,
she says she Just wants to look at that
blessed old Capital journal one minute
and some times, oh, yes, quite Gotten,
her biscuits get bit too brown to suit
Pa, who hasn't many teeth, just be-
oo,,.. ,Lo .on ~ Find who :, u,orrio1
dead, or born, as quick as she wants to,
for did you ever notice, and here comes
little hint for the editor, the big.
city papers have one place for such no
tices altogether, and you can find them
real quick like, but our evening paper
has them scattered promiscuOusly, an'
in almost any old place.
And that's too bad for that s what
the women folks read first thing They
know where to look for war news
where to find the society news. every
time, also the ads from each and every
one really important store sure and GER
tain to be right there every time. to
say nothing of the splendid editorials,
without which the Capital Journal
would be like a nice Ginner without
good dessert. Now evtoently all tho
want and ask for to feel their evening
paper is Just complete, is to have one
corner, every time, for the notices Of
marriages, deaths and births.
Then Pa could read the paper in
peace before supper, and Ma can do
likewise afterwards, but those few
items she must see, and read before any
/ l., bsNn 10 nd Al -
takes time to hunt them up.
The main advantage of having the
paper come to the little store is it gets
there so nice and early. Speaking Of
the editorials, who hasn t noticed if
there is anything in the war news, or
concerning politics and sic" " W"
isn't quite clear to the average mind.
You can Just confidently turn to the
editorials and there it is all made plain.
Who hasn t enjoyed the little sob mes.
sages often found in between more i'm
portant editorials7 and enjoyed them
too-who hasn't laughed at the filings
the "Ed. gives at the women 3 dresses
and other articles Of attire? Who hasn t
felt like patting him on. the bacl, for
kicking about the high two steps Of
street ears that the women complain so
much about, and his efforts towards
having q new $. p. depot are certainly
commendablc. Truly his efforts axe APP
/ precated by his women readers.
The admirers Of the Capital Juuru1l
are legion, the promptness in giving
the latest news accepted as almost be
yond beief--war news fighting rows.
|.. !. Il. ..st