The Marietta journal and courier. (Marietta, Ga.) 1909-1918, 1916-10-27
THE COUNTRY NEWSPAPERS
ARE POWERS FOR GOOD

The weekly newspaper is the ma
tional policeman. In the night in a
great city you see policeman stand
ing in the middle of the street ION
fixed post" There he stands in all
kinds of weather. He must not move,
the people must know where they
can find him.
What fixed post policeman is to
big city, the country newspaper is
to the nation.
1t is the national policeman on
fixed post, ready to hear the peoples
complaint, ready to act and protest
against dangerous legislation or dan
gerous public opinion.
The country newspaper is the ma
tional public forum; it is the concen
trated expression of local thought.
| The country newspapers combined
ARE the people and the power of
the country.
Self-satisfied metropolitan editors
and busy, ill-informed big business
men fail to appreciate the country
editors Importance. The man who
edits a country newspaper and pos
sesses his readers confidence is the
school teacher of grownup men and
women.
1t is to him that the citizens mind
turns in time of doubt for informa-
tion and for advice based on local
knowledge.
There are at least fifty millions
of human beings in thi country
to whom the voice of the country
editor means more than any other
voice in the nation.
AS the country editors power is
great in forming public opinion, pro-
tecting public interest, influencing
congressional action, so it is great as
a business agent and POWERFUL
AS AN ADVERTISING MEDIUM.
The country editor should be re-
cognized and utilized as the nations
MOST EFFICIENT SALESM AN.
The advertisement we'll told and
well displayed in the country news
paper actually reaches the most pow
erful buying public in the world
And that public can not be reached
with equal efficiency through ANY
other medium.
The subscriber to the country
newspaper is the best customer to
the intelligent advertiser He buys
everything, from books to harvesting
engines, from paint for the roof to
cement for the cellar floor. from
fancy yard fencing to drain tile for
the fields.
Pick out the typical American
family that reads the typical Amer
lean country newspaper and there
you have the buying power that in
terests every intelligent business
man and advertiser in the United
States.
1t is the duty of those interested
in the public welfare to proclaim the
value of the country newspaper as an
advertising medium regardless of
personal interest.
1t is important to the nation that
the country editor should be abso-
lutely Independent of corporations,
of all influence except that of the
readers whom he serves.
To increase the prosperity, the IN
COME, of the country editor is to in
crease the efficiency of the greatest
educational and protective institu-
ton in the United States.
The business man helps to build
up his country and at the same time
uses the best medium for building
up his business, when he gives a
large share of his Advertising appro-
priation to the country newspaper.
There are nearly twenty thousand
country newspapers publish ed in the
United States, each a center of in
formation, of intellectual activity.
each schoolhouse for the grown
man and woman, each an important
member of the national police force.
1t is no eXaggeration to say that
democratic government of the United
States would be impossible should
this enlightening force the country
newspapers. be eliminated.
For they are the local checks, the
local guardians and watchmen. Ey-
cry man in cons ress knows the DOW
er OF his country newspaper at
home and knows that those news
papers, are watching him. And il
we have something approaching dem
ocratic government in the United
| States we may thank the coun try ed
itor for it.
KEvTHaAy