Kentucky Irish American. (Louisville, Ky.) 1898-1968, 1916-12-16
Advertisers Comprise Glass Bar
red From Columns of Reput-
able Journals.
Readers OF Menace Known as
the Easy Marks For Fake
Advertisers.
QUACKS MATCH The EDITORIALS

Tai Windle, associate editor of
Brann's Iconoclast, pays his respect
to the Menace and its followers in
the following broadside, entitled
Birds of a Feather"
As a rule it is a safe bet to Judge
a paper or magazine by the adver-
tising 1t carries, but l hate to think
that the Rev. Teddy Walker and
mis- associates on the Menace are
as disreputable as the ads they run
on it's sanctified pages. 1t is a
well known fact that they are mar
row-minded religious zealots who
have been bitten with the lust for
money. They have been trying to
kill two birds with one lie-to
strike a blow for that dear religion
of theirs and at the same time coin
credulity into gold, prejudice into
silver and ignorance into green
backs. Their golden goose is the
Menace-"the deadliest menace to
free institutions and liberty" in
America today Rev. Teddy and his
hackers are so sincere in their am
bition to destroy the Catholic
church and so earnest in their de-
sire for wealth that they have
stopped to meet both ends.
The subscription lists of the
Menace surely must contain a ros-
ter of the charter members of the
, Fools Club of America. No person
whose reasoning ability has devel-
oped past the cave period could be
induced to read the Menace reg
ularly One peek at the advertising
columns would be enough to damn
1t forever with thinking people. The
Menace is upported-kept on its
financial feet-by bunch of adver-
tisers who have been turned down
and out by every respectable paper
in the country. Only sucker ads
are run in the Menace. The adver-
Using managers of legitimate bust
ness enterprises realize that it
would be a waste of money to ap-
peal to the intellect of readers of
the Menace and so the advertising
columns of that sheet are devoted
exclusively to the quacks. These
concerns are shrewd enough to
know that the Menace is a wonder
full medium for them, that the
steady reader of the Menace is. an
A No. 1 prospect for damaged
goods. 1t is the get-rich-quick firm
and the shady and unsavory medi-
cine companies that support the
Menace and make it, possible for
the Insult to Intelligence to cir
culate.
am not making war on these
crooked advertisers. 1t is not nee
essary. They have been driven out
of nearly every other field except
the Menace. This paper is a god
So, n
any boob who would fall for the
Menace would fall for anything and
SO they fall all over themselves
fighting for space in it. / love to
cross swords with an intellectual
enemy. II is a pleasure and a
privilege, but while there is some
degree of satisfaction in having a
skunk hate you there is no honor
to be gained in open battle And
so / view with dismay the adver-
Using columns of the Menace. They
are filled with quack ads-with
fake cures for gallstones, cancer,
piles, ruptures, rheumatism, eczema,
tapeworm and fits-all the vast
army of undesirables that have
been chased out of the decent pa
pers of the country These pre-
tended cures are the curse of hui
mainly They raise false hopes in
the breast of despair, prolong the
agony in durable diseases and put
off the day when the sufferer will
go to a real doctor for a real
cure. They are the same menace
to the physical we'll being of peo-
pie that the Menace is to the in
fellect.
The editorial columns of the
Menace match the advertising col
umns in stupidity, false logic
punk sophistry, cheap wit and men
dacity. They are hypocritical
lying, slanderous and get by only
because of the blind prejudice Of
certain religious fanatics who
imagine that they are helping one
church by knocking another. The
= p. A. papers and preachers are
like a cheap gang of Ballyhoo art
lists at the county fair. Instead
of confirming their remarks to tn,
beauty and perfection and charms
of their own road to heaven the
are trying to boost their railroad
by knocking the other route.
have always been suspicious of thu
man who had to knock his riva
to get trade and If / were picking
out religion from the standpoin
of pure reason ! would beware tn
iitney-bus line to New Jerusalem
that had to depend upon SANDER t
get business
When a man or a movement i
good enough to stand alone -whel
ii is nearly perfection itself-it l
not necessary to throw mud on
rival to make it look good. Pur
gold does not have to tarnish tn
baser metals to prove its value
Edison does not have to lie abou
his competitors to keep his plac
IN the sun The Pierce-Arrow an
the Packard don't fight. Neithe
should Protestant religion knoc!
: Catholic religion II both road