The Washington herald., 1916-07-07
Motor Gossip
By "sI" GROGAS.

Capt. Harrison, of the Sixth precinct,
has been appointed chEirman OF COM
mittee consisting OF three police captains
and three lieutenants to pass upon the
question as to whether or not automobile
headlights comply with the law in that
they are not binding. So far they have
tested a number of cars. spot in the
White Lot back OF the Treasury Depart
nent is used as the testing grounds, and
the cars are required to approach the
board with lights lit both fully on and
with the DINNERS. This question OF
whether automobile headlights comply
with the law against glaring ray has
long been a point OF dispute. The mat
ter was taken to court On one occasion,
but no satisfactory decision to either
those charged with the enforcement OF
the law or the automobile user was reach
ed. 1t remained largely a matter of dis
cretlon with each individual officer. So
far the police board has passed upon a
couple of types OF lenses which comply
with the law.
r. K. Chase, factory representative of
the Haynes Motor Company. is in the
city for a few days as guest of D. Bradley
Gish. local distributor for the car
l. c. Barber has returned from Newark
IN j., where on July Fourth he lowered
the track record, covering the half mile
dirt course in 3512 seconds. in his Eye
Gee Bee car. In the handicap race he
finished second. setting the pace until
the fifth lap. when he blew three tires
on one turn. 1t was sort of a RayfeId
race, as the car which Won was equipped
with a Rayfield carbureter as was Bar
ber's machine. Barber also carried on
his car a Boyce Motometer and Gabriel
Snubbers
What Charles T. Jenery, president of
the Thomas B. Jeffery Company, of
Kenosha, Wis. thinks of advertising:
Il have always been a great believer
in consistent advertising. There are
many reasons why I advertise, any one
of which would be sufficient For ex-
ample. I advertise because advertising is
the greatest starter Of converse tion-and
it's conversation that makes a thing we'll
known.
THE American people-in fact, all peo-
ple-like to own things that are we'll
known. Ask a man what car he drives,
the brand of his haberdashe or his hat,
and 80 times out of 100 he mentions those
that are extensively advertised He
wouldn't be satisfied unless he could; he
wants to own and wear the things con-
cerning whose quality there is no ques-
tion.
Il advertise in the magazines, farm
papers and newspapers because each has
a field of its own. I advertise In the
magazines because they give US a ma
tonal background. I use the farm Jour-
mails because they are the farmers trade
papers, read by him from cover to cover.
AS for the newspapers.
We'll, the newspapers are in a class
by themselves. l advertise in them be-
cause they are flexible mediums. CAPABLE
of giving the quickest action. That is.
they provide the means for US to concen-
trate our forces on a certain city or COM
munity. They make possible a fine art of
advertising stategy. And they get quick
action when 1t comes to sales.
The newspaper is undoubtedly the
most personal medium one may use. I
mean by that that they get nearer to the
people. The newspaper is the greatest
puryeyor of facts in existence And since
advertising is nothing more than one
process OF conveying facts-attractively
arranged-it follows that no ADVERTISING
campaign is complete without including
certain newspapers"