The Yale expositor., 1916-11-09

City.
copyrighted 1914 by Thomas J. sullivan
If you would be known and not
know. vtgetate In Il village. If you
would know and not be known. live In
the city.
God made the country, and man
made the town. What wonder that
health and virtue should abound and
least be threatened in field and grove
But, while man made the country
towns, God is to be thanked for them
They have been as lamps Of life along
the pathway Of humanity and religion.
Within them great men have been
born and great minds conceived and
developed. Behind their walls freedom
has fought her noblest BATTLES. They
have stood on the surface Of the earth
like great breakwaters. rolling back or
turning aside the swelling tide OF OPP
preston. Country towns have been the
cradles of human liberty. They have
been the active sentries of almost all
church and state reformation.
Towns Not Dead--onIy Sick.
We refer, of course, to live, prosper
Gus towns, not places that are dead
and ready for the last sad rites. OF
course there are many TOWNS which
are not dead. only sick. They need
tonic to quicken their pulse; they need
general treatment by community
specialist. or. better still. they should
consult their pride and their conscience
and awaken to full realization OF
their position aud condition.
The wise farmer Is looGing for til"
best market possible for his products
He will naturally find IL IN II i've
town where there are live. up to dat"
merchants and business men. Thesy
men are not only making good mar
kets for the farmer. but are vitaIly In
terested in the welfare of the entire
town and surrounding community.
For Universal Good.
They see beyond the results of one
days trade and realize that there is
something more in life than mere
money taking. They are actively in
terested in bettering community con.
ditions from an educational. social
moral as well ms financial standpoint
Effort in this line is not cOnIed -
the town alone. ms the magnificent
benefits extend beyond the corporation
limits. The town is made II -oilimnnity
and trade center for farmers ;S well
as townspeoplp where there IL Il lively
cooperation which makes for univer'
sal good
1t was u beautiful truth which our
forefnthers SymbHliZed when in the
old market towns they erertcd Il mar
! ket cross. as ii to teach both buyers
and sellers To rule heir actions and
l.sanctify their gains ny the remem-
, brance OF the cross
Standard Goods Gear Trade Mark.
9 The live town furnishes Il market
for all kinds of farm produce. II also
e becomes "A center of exchange which
| supplies every human requirement
from needle TO n steam thrasher or
the luxurious automobile. Modern
merchants pride IL lSelves ON their
ability To serve the buying public.
They dill their stores with merchandise
of n standard quality which should
make and keep customers
Intprevious articles we have shown
how good town contributes 10 higher
farm values and how farm prosperity
may be directly and greatly influenced
s by the presence of n good town. This
5 being the case. there is natural rela-
r ton between country and tOwnspeople
d which many perhaps have not thor
oughly considered.
Same Goods, Same Price.
- A live town with live merchants
who are broad minded enough TO look
beyond present day profits invariably
affects land values and the desirabiity
of the countryside rs place 10 live.
I Let 1t be remembered that standard
made goods bearing registered trade
mark sell for the same price the world
over. and the manufacturers guaran
n tee OF quality stands behind them In
II the village store as well as In the large
Il city mercantile emporium.
Any manufacturing concern which
will permit itself to be tempted into
:. turning ont goods which do not beal
its name or trademark is mighty un
reliable institution. n Its dealings
with the mail order house are fair anC
- honest, why does II try to shield itsel
from public discovery?