Evening journal., 1916-01-29
DELMARVIA Press
ASSOCIATION MEETS
George T. Lord and David
Snellenburg Make Ad-
dresses at Reunion
ENJOY LUNCHEON
AT HOTEL DUPONT

The annual meeting of the Delmar-
via Press Association was held in
Parlors A and B Of the Hotel dupont
today. Upon the arrival Of the Out-of-
town members luncheon was served,
after which David Snellenburg made
an address on "Delmarvia's Opportuni-
ties" and George Frank Lord, adver-
tising expert of the DUPONT Company,
delivered an address on Developing
New. Markets Through Advertising"
Following the addresses a business
session was held, when officers were
elected and plans for the coming year
considered. Members presented re-
ports of the business situation on the
Peninsula, which, they said, were very
promising. Tomas f. Dunn, of the
Dover Index. president Of the associ-
alton, presided.
Among those present were: Thomas
F. Dunn, Dover Index; Colonel Theo-
dore Townsend. the Chronicle, Mil
ford; James c. Wickes. the State
News, Dover; George Carter and Clar-
ence J. Pyle, THE EVENING JOUR-
NAL; e. X. Reybold and William f.
Metten, Every Evening; Edgar l..
Haynes, Morning News; f. r. Schultz,
Newark Post; A. r. Saylor, Labor
Herald.
Delmarvia's Opportunities.
Mr.. Snellenburg. in discussing Del
marvia's opportunities, said:
"Delmarvia's opportunities and the
opportunities of our city are linked 8,
closely that you cannot discuss on,
without the other. To all intents anC
purposes our aims and opportunities ar,
mutual and along the same lines and OF
that broad basis should be considered.
IF it is true that Wilmington stand
at the head Of the Delmarvia Peninsula
then Wilmington becomes the show win
dow through which the outside worl,
can best see this wonderful country
and see the wonderful opportunities tina
nature has left there for men to de
velop.
"Now it goes without saying that tn
more attractive we make our shows. tn
truer we reflect the boundless possibili
ties that have so long been allowed l.
lie dormant ON our Peninsula, the great
er results we must achieve for the bene
fiji Of all concerned. The farmers, tn
growers, the packers the ones TO furnis
the goods for the show-the Delmarvi
press ust be the window dresser-t
make the show real effective and attrac
the lockers. Publicity must be tn
agency. We know the wonderful poss
bilities Of our Peninsula; we know HOY
well we can grow the things tine worl
most needs, and upon these facts let u
mirror our opportunities.
IT would suggest to you and ] be
lieve the suggestion has been mad
before, that we standardize our prod
ucts. put them into the countrys shoV
windows as Delmarvia's products. AZ
vertise them to the world as De
marvia's choicest, and through COZ
sistent, intelligent publicity. create
demand for them with the great pull
lie at large. And soon Delmarvia'
name will become a household wor
in every home in the nation; De
marva will come into her own an
her people reap the blessings. TIL
men to start this work are the me
of your association. Through you W
must interest the formers, the grams
ers. the growers, the manufactu rerl
the legislators--it must be cooper;
tive work to be effective, with ever!
one On the Job 60 contribute the hes
Delmarvia's boundless opportunities
the fields that line our shores an
the fertile lands that adorn our beal
tiful country all beckon to us.
"They fairly TEEN with the world
richest blessings. Her opportunitie
are actually crOwding in upon us an
the time is now to make the most {
them. Let us profit by the wonderfI
work other States of the Union hay
accomplish along these lines. LC
the world know through the Delmal
via Press Association what 'Delmal
via Products 'Delmarvia Qualit.
stand for.
individual efforts Of this kind al
being made and doing some goo'
but how much more can be accom-
plished by cooperative and STATE
wide effort you can easily realize.
would urge that through your asst
citation a meeting be called as 500
as II can be arranged to devise way
and means to put into effect at ono
the standardizing of Delmarvia prt
ducts. Let a great publicity can
paign be started let us put befol
our people the\wonderful Opportun
ties Of Delparvia, let us rouse the
and inspire them to the end that De
marvia and Delmaryia's opportuniti'
come into their own"
Developing New Markets.
George Frank Lord, in his speec
on Developing New Markets Throue
Advertising" said
"The evolution of advertising as
business force has been rapids
much so that the publisher, advertise
or advertising man who does NJ
closely observe its progress, soc
finds himself far in the rear of u
procession.
at is only about two generation
ago that advertising was used chief
as a bait for the unwary. II was u
discredited tool of the fraud and Il
fakir.
"Then shrewd merchants saw u