Bisbee daily review., 1916-01-09

cars in 1915 than were produced and marketed by all other Indiana manu- lecturers combined. This coming year the Haynes Company will double it's output and is sure to sell all the cars it can make.
 Nearly every automobile manufac- turer underestimated the number of cars that would be bought in 1915, hence the entire industry benefited.
 The cars that were best advertised were the first to be sold out; but the unadvertised cars-the cars that were little nown-got the benefit of the ex- cess demand. If a prospective pur- chaser could not get Haynes, Path finder. a Cadillac, a Cole. Hudson, a Chalmers or a Chandler, he bought the next best car on the list. The manu- lecturers of the Overland, Stakeholder, Dodge and Hupmobile were at no time during 1915 able to supply the demand of their agents.
 Never before was the tire busine~r so good as in 1915. A protracted fall made it possible for people to drive their cars later than usual. According to the Wall Street Journal. The B. F. Goodrich Company. the leader in the production of automobile tires. in 1915 incres sed its total sales B per cent over those of 1914. This company has brought about a reduction of 45 per cent in the prices of tires to users dur ing the past two years. Yet. with this lowering of prices, the Goodrich Com pany is able to show a big increase in it's total business. Its output as re- ported recently by the Wall Street Journal reached the highwater mark in automobile tire making by a single days production of over 14,000 tires.
 Silent Salesmanship-Advertising-- will play a more prominent part in the big successes of 1916 than ever before.
 Forcible Silent Salesmanship, which is advertising in newspapers. backed up by equally forcible personal sales manship, will determine the varying degrees of success aspired to by man. lecturers in the coming year.
 Concerns that have products. which the people want at fair price will have q banner year between now and the beginning of 1917. if the quality of sne.r advertising is such as to compare with that of Goodrich and Diamond Tires, Hart, Schaffner & Marx clothes Athena Underwear, Royal Typewriter, Welch's-The National Drink, Snid- CTS Catsup, Keen Kutter Tools and Hardware, and Haynes, Hudson, Chal- mors, Cadillac, Studebaker, Overland. Dodge and Hupmobile cars.
 The heads of big business organiza- tionss are taking advertising more se- riously than they have in the past. They are using it in bigger, better md lroader way than formerly to dove tail with and support the work of their salesmen.
 Silent Salesmanship is no longer a gamble. It is part of organized sales effort. It stabiliZes and standardiZes business, and you will find that adver- tised products will reach the pinnacle in sales during 1915.
 The newspapers will be the largest gaincr5 in volume of advertising dur ing the coming year. They are rais- ing their standards. and giving better service and cooperation to the adver- tiser and the consumer. Hence, they are icing rewarded by the receipt of biggc~ and better patronage from the advert tiser.
 Newspaper advertising is by far the most effective, as we'll as the most in expensive form of Silent Salesman ship.
 So. with people throughout the coun- try having plenty to do, and with the pract cal elimination of cheap foreign labor and foreign competition in man ufactaring, the year 1916 blossoms forth with a fairer promise of good times than any year since 1901.