The evening herald. (Klamath Falls, Or.) 1906-1942, 1916-05-17

''a''h ucIcRHtc 10 inc AGRICULTURAL In
stitu'c at Rome. framed bill for nc
lion IN congress by which direct mar.
kcting through parcel post would be-
more attractive to the farmer.
Al irst II was diiilcult TO get con.
rrcss n consider the Lubin plan. So
h' set TO show the senate and the
house Low his scheme directly bcnc.
fitH the poclIcibooks Of both consumer
and producer.
/ Lubins principal business enterprise
IL In Sacramento. and II IL here that
the plan iR being tried out, The Sac.
ramcnto county Rrangers. headed by
Joseph Holmes, master OF the Califor.
MA state Grange. assumed the burden
of the experiment
After the first eight days OF opera.
lion. Holmes said: There IL no qucs.
ton IN my mind about the feasibility OF
the plan II presents unboundcd posi-.
bilitics and would be great success" :"
/ : better indication. even. than
Holmes statement ms To the possibili
i lies of the plan, Is shown by the fact
that tnmc OF tho California retailers
complained before the experiment was
four days old The retailers were be.
irg cut. The rctailcit admitted that
The plan aimed directly at their bust.
ness 9ha, the samc time the farm.
"is were getting M much money for
thrir products nR The retailers would
tpuy them,
The experiment has not. as yet.
reached n point whore report could
b" made 10 congress, but as far M II
huH gone, II has surpassed expectations.
During the experiment the parcel
post ~ not used Instead. the garage
sends an automobile around TO gather
up and distribute the products. To
meet this expense and other expenses
OF operations tags are sold TO farmers
al rate that would equal parcel post
charges as set forth In Lubin's bill.
these rates to he special for farmers.
Holmes says he has no doubt that the
sale of tagc viii meet the expense
when the experiment gets well under
way. The city housewife. under the
plan. buys n book OF coupons from the
garage for $29G
Here's how II works
The farmer mails or sends In tags
on which he dcsignates the products
he has for sale and the prices he holds
them at The city housewife mails.
phones or brings IN her order TO the
central Office. paying with coupons.
The orders are distributed among the
farmers and next day the automobile
delivers the products, The farmer re.
ceiycs cash TO the amount OF the cou.
pons
or course. much depends upon the
farmer. II one farmer offers eggs at
% cents u dozen and another at "a
cents. the former will sell his before
the latter. However, as far rs the ex'
pertinent has gone. the farmers prices
have been quite uniform, and In all
events not more than the retailers
prices,
At the same time. farmers get more
for their products that the retailer
would pay. For instance. the retailer
on this day was paying the farmer "a
cents n pound for butter Tho farmer
could sell II under the Lubin plan FOR
about 6 cents pound more. and still
cut tho retail price to consumers by
VITO or three cents, The 6 cents dif'
ference would more than pay the cost
of hostage. And when the cost OF
bringing In products TO the retailer is
taken into consideration. the postage
under the Lubin plan is n comparative
ly small matter
On the second day OF the experiment
four farmers had signed up. On the
eighth day 20 were on the Changers
roll. On the eighth day 'herc were
30 Irregular" city customers, and one
automobile was not enough to take
IN ro NJ Tho husinesS