The herald and news. [volume] (Newberry S.C.) 1903-1937, 1916-02-04
FOR ONE DOLLAR.

last February, after a brief suspension
we did not feel that it would be wise
to commence at once the old rule of
cash in advance, and then, besides, at
that time business was fearfully dull
and the people were blue and remained
very much in that frame Of mind until
the close of the summer. We decided,
and so stated, that we would not take
any names off our list until the fall,
at least, and that if any one did not
care for the paper or intend to pay
for it please to notify us and We would
take the name off the list. We have
been very much gratifed that so few
discontinued. In fact We did not lose
dozen.
But now times are better and more
money is in circulation, and We must
be paid the small amount that is due
US, or We can not continue to send the
paper. In looking over our mailing
list on Friday we found that in the
snort period of ten months we had &C
cumulated about 500 whose date still
bears the figures 1915. We have
thought about contest, but our ex-
perience with contests is not salts
factory. If you get the contestants in
terested you get the subscribers and
collect the money, but by the time you
pay the premiums and the commits
sions to the managers there is nothing
left. and so we abandoned that idea.
To get some one to collect the back
dues will cost over 80 per cent. So
that is not practicable.
We want to get on the cash basis
again. In fact, it is the only way to
handle the subscription list of coun-
try paper. On the credit system we
accumulated at one time once before
over ten thousand dollars on back sub
scription, and charged it off at one
time. We can not afford to do that
any more, but we find that IN ton
months we have accumulated abc%
$1,000 on this account. We can not
stand that either. We know that our
subscribers will realize the force of
what We here say.
!. We do not want to part with any OF
you. We love you as member of the
family. We do not desire to be under
stood as being inclined to put q pre-
MUM on getting in arrears, But We
want to give you an opportunity and
an indueement to oget in advance again.
So we have decided to give you the
paper for one year for ONE DOLLAR
Rnis paid by or before March l, 1915,
at s D. m. This applies to old sub
scriberts, who are in arrears. and new
subscriberts and all others. we want
to treat every one alike and be fair
to all. So even if you are paid in ad-
vance you can get a year fer ONE
DOLLAR. We will not take sub
scription at this rate for less than
year nor for longer than two years.
After the first of March every name
on our mailing list that has not paid
at least to 1915 will be stricken off.
There will be no respector Of persons
on account of anything. We do this
to give those who have gotten behind
an opportunity to catch up, and IN
order to be fair to those who are in
advance they can have the same rate
of one dollar, if paid between this time
and March I. Send 6. dollar bill, dol
lar check, a dollar money order, any
way so you get US TIE dollar. And get
it now. We would not despise even
silver dollar or four quarters or two
halves. Don't postpone this. Do it
now.
We are working with a small force
and can not get out and collect sub
seriptions, and it does not pay to send
out collectors, and besides, under this
ka oyiNyn tho