The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1916-11-20
BUSINESS AND M1.KsT1SG
METHODS ROD cREauERIEs

II many OF the aothern creameries
that have been esd blished in recent
years as a result Oh diversified farm
ing are 10 saccr-d. hay specialists OF
'he United States department. of agri-
culture who have recently studied
conditions IN the tuth. they must.
in addition to mailing high-quality
tutter. make use b. efficient busi-
ness and marketing methods. Sug-
gestions for such ntthods are made
In recent publication OF the de-
partment. Circular %. office of the
secretary.
II is mistaken idea. the investi-
gators declare, that y creamery does
not need detailee system OF ac-
counts. Whether creamery Is large
or small, its manages. at the end OF
each day or week stould be able 10
check up the quaneity OF material
on hand. Ia order 30 ascertain the
exact financial cond2 tioB of the en-
terprise. The manager OF cream
cry. II is pointed OUT should be chos-
en- for business abilit. tact and skill.
He should cooperate closely with
the board OF directdfs. should main
tain accurate record and accounts,
and should keep in 9oueh with mar
ket conditions and pfosress IN cream
cry methods.
Large quantities creamery but
ter are consumed II the Duth. but
most OF this is slipped from the
northern aud weston producing re-.
gions. the specialize found The
problems before tha southern cream
cry, therefore. ITO produce but
ter equal In auality4o or better than
that now brought d and to perfect
commercial rclatiots and establish
the selling machinery which will per-
nit the creameriessto furnish their
butter TO the consumers in the see
ton. This, it Is pointed out by the
market specialists d the department.
Involves consideration OF salesman
ship. service. quality. and price
While good salesnbnship will pro-
cure customers, tho operation of the
other three markeung factors is re-
CURED To keep tip business. Inn
portant phases of Service are aecu-
racy in filling orders and in many
instances the carrying on OF an adj
vertising campaigns
One Of tha na.A liarities of the
southern butter market. as develop
cd by the recent Studies, is that the
demand Is mostly Or immediate con-
sumption. Except at New Orleans and
Norfolk. little croamery butter Isl
stored In the SOUTH Generally it isl
easiest for the so6fhern, crcameries
TO dispose OF buttef during summer,
fall and winter tNle OF their acute
marketing pro5lcms arises duringI
the period of SURPLUS butter produc~
ton In April. May band June The
two possibilities opef 10 the creamer-
les at that time n Cd sale to-
dealers who buy for storage. and
90 storage BY cresipery on its own
account Under 1tae latter plan,
loans may be obtaiSed on the butter
III storage
As general marlnts for butter. THE
creameries have cllpice OF selling d.
rect 10 retailers or 10 iobhers. The
principal advantage in selling direct
10 retailers. the specialists point out,
Is the ellmiuaiionK of the jobhers'
margin of profit. Tho advantages inI
IN selling 10 5obbdfs are fewer aud
larger accounts. lA-ger shipments,
and usually more prompt payments
and less trouble n collecting. A
special selling plaa which is some
times feasible is au agreement With
Wholesale dealers tIsupply them reg
uIarly with hutter n n price to bel
agreed upon. The aiian is followed
by \ creamery in ESouth Carolina
which successfully markets It's entire
output in this W. Market spe-
eiansts Of the department suggest
that by following kimilar methods
osher southern cfeameries sbouli
be freed of marketing troubles aud
50 be able 10 deYose creator atiea-
den % iscre@s lng nne dcse.opmept
of dairs inE IN tticit tefritory to OBJ
tanning better creaEn and 70 produc-
ing better quality product.
southern creamery butter has
about tA' same keeping qualities I'M
storage as other creamery butter on