Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1916-08-06

Pertaining to the REQ Poll
THIS BUSINESS WAS CONCEIVED IN PRIDE
and that pride of achievement is its greatest
guarantee of quality in the product to you
and of its permanence to us.
THEN THERE'S THAT OTHER ANGLE that
might call foolish sentiment but which
we, old fashioned REQ folk, regard most seri-
ously- namely, the obligations we have as
sunned toward distributors and dealers and buy
ers of REQ Motor Cars and. Trucks.
COULD WE, IN HONOR, entrust to any other the
fulfllment of those obligations enjoy tho
money we had receved1
WE REQ FOLK HOLD that the sale of car is
not the contamination, but only the beginning
of transaction.
TO OUR WAY OF THINKING we assume, at the
time we accept the check in payment, an OBJ
legation that shall endure so long that is
In operation.
YOU SEE, WE ARE OLD FAsH1oNED-very
old fashioned, we've been told
BUT THIS IS AN AID and we should talk business
-"hard cold business" in ed. So we'll say no
that subject Leave It to those who
interested in such things-those who have q
price.
YOU WANT TO KNow-,,everybody always wants to know
what models REQ will make the coming year, and the
price OF each.
OF COURSE THERE ARE NO NEW MODELS
chassis models You do not look for. do not
expect, do not want new chassis models from REQ.
THAT ISN'T THE REQ WAY Rehnements-of course
Detail Observation-Disclosures and whenever can
find place way to make them
NOTHING RADICALLY Anew is ever offered to Rec
thoroughly tried and oonciusvey proven before we lei
it get into REQ
NEW BODY TYPES-YEs- some that put REQ In the
highest class in looks well in performance and
longevity. Well treat of each in turn.
REQ THE FIFTH COMES FIRST. Of course Frs. no,
only among Reos but among motor cars.
FOR THIS rs THE GREATEST automobile ever built, v.
verify believe.
THIS IS THE SEVENTH SEASON that REQ the Fifth ha.
been standard in practically its present form.
MO- THE PRICE WILL NOT BE CHANGED this season
We will not increase-we cannot lower It.
ACTUAL COST OF MAKING Is ESQ more) thar
when the present price 1915, set And ".
had made this model SO long; had refined and perfected
manufacturing processes; had reached SUCH high STATE
of efficiency in production; and dealers discounts Low
that We had then, reached rock bottom
1T WAS AN ACHIEVEMENT Of the first magnitude +
produce such a car and sell it at such price-ss75
TO-DAY YOU sEB OTHERS increasing prices all along th
line They must do so. They have no choice.
ORDINARY BUSINESS RULES dictate tina. we also tilt
the price of REQ the Fifth $50 at least
BUT REQ PRIDE PROMPTS that We absorb the extra cost
have for months past and keep the price where
until conditions will. happily. return to normal
THE FOUR CYLINDER RoADsTER-same wonderful
chassis, same price, is the s,srest thing wheelsth
professional and business men. Also S875.
10 SUPPLY A GROWING DEMAND for an enclosed bod,
on we avA p1o 70 hntd
limited number. The quality will be Reo-which Is t.
say, excellent The top is edly supported
Removable glass panels convert it into veritabl
limousine for winter, and these discarded and with J
curtains (Which also furnshed) 1t is ideal sunme
touring The price is $l025.
THE NEW REQ SIX viii continue In Its present popula
forus-the 7-passenger touring and tho classy
passenger roadster; and will make limited nunbe
type Of body on this splendid chassis
THE PRICE IS REDUCED 500 On the 7.p.ssenes, -
roadster models Now Sf16ol
OR CAR COMPANY
r TRUCK COMPANY.
~, Lansing, Michigan
WILKES MOTOR co.