New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1916-09-24
HUGE ESTIMATES
OF AUTO MAREEl
De Lisser Predicts Sal.
of 100000 Cars
for 1917.
WILL MEAN TIRE
DEMAND S5OO,OOo,oN
Benjamin Briscoe FIR.
sees 100000 Cars in
U. S. by 1919.

According to Horace De Lisse,A..
man of the Ajax Rubber Cor,'
something like 100000 motor e,,'
be sold in this country during Ii. a..
twelve months. Mr.. De Lisser, 49,
student Of motor car trade cOns;s,.
bases his opinion chiefly upo, /.
growth of general business and u.
creased interest shown BY N. -.
cultural population in popular n,..,
cars. II the wheat crops are boo, !.
says, others are not far from .hei, H..
recent averages, and the buying now.
Of six million farm owners is t,.,,,
Of great Importance.
While the motor car manufse,r,..
are making new sales records the -.
manufacturers expect TO reap An Az.
more generous harvest, and ar. r.,i
lily increasing their output and .ul,,,
ing their plants 70 meet this d.n,,;
The reason for this is simple, 4, on,
side of supplying tires for l.5oO,oOc,,,
cars the tire makers also have "a rs,
vide tires for the 5000, 000-odd cara h..
are now running. Assuming ths, ,,,,
car will use up six tires a y.ar (.
means that before the end Of ls,i A.,
annual tire requirements will RAD q.
100000 tires, which would civ. n-.
thing like s500,000,000 to the tie rr.
ufacturers.
That this is no exaggeration Il i,t.
Gated by the fact that a week a.,
Henry Ford placed a contract Wiz,
called for one-half Of the COMPANY,
three-year supply of tires, vta
amounted 70 S34,000,000. These hy-r,.
says Mr.. De Lisser, are exceptori.ly
significant as pointing out the fu,.r,
trend of the motor car industry
Another estimate that runs into n,
figures is that of 100000 automobile
in America By 1919, the conclusi,,
drawn by Benjamin Briscoe, presid.,.
of the Briscoe Motor Corporation, n
his book, Looking Forward in the AZ.
tomobile Industry advanced copies q
which have just come from the presses
Mr.. Briscoe estimates that the og,pg,
for 1916 will aggregate 100000 car
and, 20 illustrate the gigantic strides
which the industry has made. sets i.'
enormous figure alongside 800, Il.
number of cars of all makes produce.
in 1899.
1--WE have in use to-day prscticslr
100000 automobiles. says Mr.. BIS
coe in his book, differing thus BY 5000
with Mr.. De listers estimate, "snt =,
estimate Of production for this year 3
5000. This estimate probably g
somewhat extravagant on account q
the difficulties experienced By nar1
manufacturer in obtaining ms,trl
and labor. The automobiles E11' 10
1911 will have gone ont % conulat-
some time in the course Of he ye'
1916, so if there should be. ssy, llA'
600 cars made this year, the ine-us
in the number of automobiles a. t,
end OF 1915 would be about s0lh
This would start 1917 with S@Nm
cars.
"For the year 1917 we would tst's
the 1912 production of 100000 and q.
100000 cars which probably will y
the production for 1917 lprod1c.si
still being influenced BY shortsg. q
material and labor. giving US t'H
at the end of 1917 Of 100000 can
i'm use. At the end Of 1918 deduct ~
production of 1913 of approximate
5OO.O 900 and add 100000, maSlr:
net increase OF 100000 cars: Ia'r
fore, July /. 1919, there will be S'W
600 automobiles in use. Estlmsut'
those figures as being approxlrns.ts,
correct land they may vary up oVV'~
or down 100000. there will theh :
rolling in the United States a 'oa
number of about 100000 au'0n'
biles."
Mr.. Briscoe concludes from ireotll
statistics, population increases YEA
gains, etc, that the "saturatlon' lel
is more likely TO be S,0OO,OOD car: ~,
100000. He points out that hall y !,
machines now being sold are oougH f"