Daily capital journal. (Salem, Oregon) 1903-1919, 1916-09-29
High Priced Car Gets
More Careful Treatment

Here S another angle to the matter:
Did it ever occur to you that the $4,000
ear is called upon to withstanding less
illusage, while being treated to vastly
better care, than il the low-priced
car? Nevertheless, this is fact. The
high-priced car is not only driven by a
chauffeur who has been trained to a
high degree of skill in the factory that
made it, but it is also his sole duty
| to look over his ear every morning.;
make any little adjustments that are
necessary; catch the slightest valve
wear or gear growl the minute it be-
comes perceptible, and make the neces-
sary adjustment to prevent its going
further; to clean and adjust his car
buretor, spark plugs, his magnetic; and,
finally, to oil every part, including
springs and joints that you would
never think of. Above all, to keep the
car clear of dirt and grit, inside and
out.
Now. what of the low-priced car?
This is driven by the owner himself
ninety-nine times out of a hundred.
And the care it gets is such as he may
have the skill or the time to devote
to it.
But it has one characteristic over
the high priced, mechanically compli'
Gated automobile that motorists have
fast grown to appreeiate-one need not
be professional chauffeur or mechan'
ical expert to drive and care for it,
Beyond the matter of gasoline, oil
and water, the low-priced ear requires
little attention. Its design reflects the
utmost in simplicity. Its motor is free
from intricate mechanism Its con-
struction carries out the same idea.
Thus the never-cnding necessity of
"tuning up''-experienced by owners
of expensive automobiles made
obsolete. When you want to run your
car. il is ready to run, for you. When
YOU need it to respond to your desire
it does so.
Engineers who create a low-prlced
car anticipate the conditions that even
tually exist pertaining to their product
They realize that their field is made
up almost entirely of everyday men
and women who live everyday lives
and who want an automobile for every
dav use. Then they build ear to
answer this demand. Notwithstanding
that fully fifty per cent OF loW'priceu
cars have to undergo, as their first
duty, the hazardous service OF bcihg
driven by novices. it is demonstrated
fact that this same simplicity over,
comes tire troubles so often experienced
NV new drivers and results in com,
mendablc, consistent scr'ice to an
owners. This is particularly tue OF
| the Maxwell car
1t would be well if every driver Oh
new car would learn to drive 1t at a
moderate rate of speed-say not over
90 miles an hour for the first few
weeks. In so doing the new ear would
have a chance to limber-up.
If it is driven at a modest speed at
first. it will become flexible, sweet
running and noiscless.
uConsider After-Cost First
Pres. Walter E. Flanders.
We have mentioned the item OF
maintenance. To the buyer of low
priced car this is the one big consider
alton. Design with maintenance cost
as your first consideration said
President Flanders to our engineers
when they began to design the Max
well. "for the class of buyers VINO
must consider the purse and, therefore,
the original cost of the ear when
buying.