Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1916-04-08
ECONOMY in GAS
LEAST IMPORTANT
Overland Official Says Eff
cheney of Modern Car and
Lower Price Offset Increase

THE cost of gasoline is one of the
less important items to the prospec-
tive purchaser of an automobile whose
aim is economy" This is the opinion
of one of the most prominent manu-
facturers of automobiles in the world.
He bases his argument on the declara-
ton that the modern car of to-day is
so complete in its equipment and so
reduced in its price that these features
entirely offset any increase in Raso-
line cost which has developed or may
develop.
''The automobile buyer would ease
his mind materially about gasoline
prices by taking into consideration
other features involved in the pur-
chase of the modern car" said John
n. Willys, president of the WHY'S
overland Comany recepntly. Every
automobile owner is getting more
value for his money in the automobile
market to-day than ever before.
From the standpoint of economy
In purchase price and upkeep, we can
use our Model rs as an excellent ex-
ample of greater value for less money
than any previous Offering of its kind
In automobile history. 1t is true that
gasoline costs a few cents more this
year than last year, but a comparison
of those few cents with the dollars
saved in purchase price almost makes
the gasoline question seem trivial.
In our Model 10 we are to-day Civ
ing the public a small light car,
equipped as fully and extensively as
the heavier and more expensive ma
chimes, at a price within the reach of
everyone. Just think of the decrease
In price of completely equipped car
during the last two years. For $615,
the price of our Model rs, you can
now buy car which would have been
cheap at ten or twelve hundred dol
lars but short time ago Here we
nave an automobile, the accessories of
which alone would cost quite a sum
of money, on the market at a price
SO amazingly low that the saving in
nfst purchase price would almost
cover the entire cost of gasoline dur
ing the first few years driving
ana TINS saving is the more remark
able when you consider that Model 75
is a high quality automobile in every
sense of the word. 1t is the highest
attainment in the manufacture of
automoblles on quantity production
basis. As | said before, this model
has all the equipment so attractive in
the expensive cars, ranging from the
electric starting and lighting system
full strea milne body with sweeping
curves and crowned tenders of heavy
sheet metal, two big, roomy seats and
deep, luxurious cushions.
O'hei point 10 De given serious
consideration is the fact that this
small, light car consumes so much
less gasoline in its daily use that the
cost per mile for running is even less
than if gas were lower and consump-
tion greater
1T would take long time to re-
late all the features of this one model,
without considering the other models,
which are practically just as revolu-
tonary in quality and price. But with
touring car of this description avail
able at such a low figure. do yoluAvon-
der that we smile a little when some
one says he hesitates to buy Just be-
cause gasoline has gone up in price :?
The increased cost of gasoline is more
than offset by the decreased price of
the car and its upkeep."