Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1916-03-05

bNQuerQNe gOl the convention III
different way. she has prepared Tor
il in different way, and she is going
to entertain It in a different way.
Novelty appeals they say. and II that
H. true, the cattlemen ought 10 Ike
Albuquerque, because everything
about II Will be different.
Ifarking back 70 the time the city
| landed the convention, in III PasO
last year, the different idea was used
in eOrralling the delegates and pledg-
ing their support TO Albuquerque.
Then the different thing was done in
seeing that each Of the pledged dele
gates attended the convention when
the time came to vote. Different
methods were used to arouse enthus-
iasm. and when vote had been cast
that was different from what some
people would have liked, but which
wasn't different from what Albuquef-
que wanted, Albuquerque celebrated In
q different way
Differing from other cities, Albu-
I querque began her plans for this
meeting when the delegation which
landed the convention returned from
! III Paso. From that day until today
there has been a steady effort being
made 20 carry into effect the best
/ plans that could be framed for ad-
vcrtising the convention. for securing
attractions, for attending to all the
/ thousand and one little details that
tend TO make II a success.
Overwhelming the Postofficc.
Take, for instance, the matter OF
advertising Space and ordinary
methods did not suit the Commercial
club. which took charge Of the getting
OF the convention ana retained Its
grasp to manage the preparations for
entertaining IT, Tho management OF
this organization knew that there was
no better method Of gaining atten-
ton than the personal letter. Forth
with they decided that personal let
ters were the right idea
So they gathered IA staff and set to
work writing them. They wrote al-
together nearly $4,000 personal let
tcrs, each OF which was signed by an
official OF the club and went out in
sealed envelope bearing a two-cent
stamp. Every man on the clubs list
got five personal letters telling him
about the convention and urging him
to attend. Every man on this list
got copy of the constitution and by
laws of the association, and an apph-
cation blank, so that If he did not
happen to be n member he would
have an opportunity to become one.
Rcdceming Pledge.
These application blanks were sent
to redeem promise.
The principal stipulation on which
Albuquerque landed this meeting was
a pledge that ahe would secure for
the association 1850 new members.
When Albuquerque business men,
personally or through their organiza-
ton, the Commercial club and Cham
Der Of Commerce, make a promise,
they expect TO redeem it. How well
they have redeemed this pledge to
secure members viii be known in
few days. and it Is safe TO assume
that it viii be redeemed In every jot
ana little. in n way that will reflect
credit on the city.
But TO return The first essential
In getting members was TO get into
close touch with the cattlemen and
other stock raisers. But II was, Of
course, impossible to get IN touch |
with them until they were listed, |
There was a list available of cattle |
men in the state, comprising some |
9 200 names. But this list had no
postoffce addresses In II, This pre-
scented a serious difficulty. Were the |
club employees daunted? Not yet, to |
quote bit of slang.
Making Up List
Tho club went to the cattle sani-
tary board and got a list Of the reg
iatercd brands In the state. In fact,
they got brand book Then they
copied. from book which It cost
$3.50 to compile, the names of men
returning cattle or sheep or other
stock in certain quantities From this
list they hunted through the index of
the brand book untll they found the
name Of the mon. one at time, and
then they found what page each was
on. once they knew which page OF
the brand book mans name and
address were on. the rest
was easy. All they had to do was
10 ryn through a couple of hundred
names until they found the right
one. and then copy off the postoffice
address. In this way a list of 5000
names was compiled Nice little job,
wasn't IL?
1t was from this list that the pub
Lefty campaign for members was
carried on
The Nations Dinner
So far there had been nothing done
that could not be done In small COM
mttecs or through the use Of funds,
which Albuquerque men subscribed
But as the time drew near
for the actual convention, necessity
areso for personal interest ana int-
mate. man-to-man work for the sue
cess OF the meeting The best way
TO do that is TO get together talk 1t
over. find oet what "a best to do then
DO It Sometimes il helps TO have a .
lot OF enthusiasm connected with the
doing OF il Albuquerque isl one of
The places that likes to. wax enthus-
nstic over project before settling
loWn to tho last hard drive.
TO provide a get-together and to
arouse enthusiasm. and Mt the same ,,
Time to wake up some OF the citizenry
10 what actually was going TO happen,
he Nations dinner WAS arranged. This
held IN the newly opened
Ielks' club. was attended by about 200
business men Of Albuquerque, who
luit work a half hour early and went {
OYER to the club for dinner ono even q