The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1916-02-05
TELECRAN'S PROGRESS
and PROSPERITY
EDITION READY
FOR DISTRIBUTION

The Annual Progress and Prosper
ity Edition, or Year Book, of the
Lakeland Evening Telegram is now
ready for distribution, and we take
a pardonable pride in this work,
which from inception to finish is a
home product, every line with the
exception of the signed special ar
ticles having been written and COM
piled by the editor of the Evening
Telegram, and every portion Of the
mechanical work, including the col
or printing, having been executed
by the Telegram plant. The expense
of getting out this edition was in
the neighborhood of $500.
Including the cover, the edition
comprises so pages, and every line
is boost Those who have seen the
edition declare that it is the best
piece of publicity ever issued from
Florida community. Its circulation
in large numbers throughout the
North will undoubtedly do more to
attract people to the Lakeland sec
ton than any advertising that has
ever heretofore been done. .
1t tells of the wonders of our soil
and climate; of the special advan-
tages Lakeland has to offers to those
seeking home, place to spend
pleasant visit, or an outlet for profit
able investment. 1t tells of our
splendid citizenship; of our schools,
our churches. our social features;
our crops and our varied industries.
There is a special article by the gov
ernor of the State; another article
by the State Commissioner of Agri-
culture; statements from and rec
ords of individuals, the story of
whose successes are by far the best
advertising any community or sec
tion can possibly have. The whole is
illustrated with some 200 half tone
engravings, which tell the story
more faithfully even than the text.
1t is a Lakeland product, and de-
voted exclusively to an advertise
ment of Lakeland-but we regret to
state that it is patronized poorly by
the. business men of Lakeland. who
| will reap the benefits of the work.
No interests will be so greatly bene-
fitel by it as the hotels of the city;
yet, while it boosts the hotels, no
hotel of this city contributed a nickel
| towards its expense. OF all men the
! real estate people will reap the bene-
! fit of the publicity this edition will
spread; but real estate firms which
/ cheerfully coughed up SIS to an
itinerant CRATER for a worthless
booklet would not help out this
proposition with rs cents. And so
with other lines of business.
So-because he loves his town, and
desires to serve it and assist in
building 1.-THE publisher of the
Evening Telegram did just as he
did a few years ago, when daily
paper was needed, and the town
could not afford to support 1t. At
that time he reached out and
brought certain outside publishing
and printing here that enabled him
to give Lakeland daily newspaper
when otherwise it could not have
had one. And now, he went outside
of Lakeland and got for this edition
the advertising that made possible
this advertisement of Lakeland to be
issued; advertising, however that
does not conflict with the interests
of any Lakeland business concern.
| To those Lakeland firms and bust
ness men who patronized this edition
we are grateful, and we have tried
to give them something they will
not be ashamed to send out as litera-
ture representing their city.
| As in the years that have passed,
ever since Lakeland came out Of her
swaddling clothes, we will continue
to lead in the constructive work that
first put Lakeland on the map and
will keep her there despite the puny
efforts to hamper us on the part Of
that element with which every COM
munity Is affiicted-the element
which is never moved to do any
thing except by desire to oppose, to
handicap, or tear down.