Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1916-07-13
zueblin Says City
Is on Right Track

One of the snappiest, most peril
nent, clever and generally enjoyable
after-dinner talks which Ashland citi'-
zens have had an opportunity of hear
ing was listened to by some sixty men
and women of Ashland at the Hotel
Oregon Tuesday noon. At the call Of
President Smith of the Commercial
Club, who through the cooperation
of the Chautauqua people had secured
the celebrated community builder,
Charles Xueblin, the business men re-
sponded well and we're fully repaid
by the excellent dinner and the twen-
ty minutes of rapid fire humor and
inspiration given by the Chautauqua
speaker. Mr.. Smith introduced the
speaker, outlining some Of his accom-
plishments, which have included a
European education along lines of
community building and years Of
practical experience as one of the
pioneers in this new development Of
municipal life Mr.. Zueblin caught
his audience with his first sentence
and with a rapid succession of laugh
able incidents kept his hearers in
roar of laughter which subsidized only
when the speaker interspersed some
serious thought which was as full Of
punch" as his humor was of laughs
City Advertising" was announced
as his subject, and 1t apparently was
a subject which Mr. Zueblin knows
and loves. advertising is anything
which gets publicity, but sometimes
the publicity is not desirable" AS an
instance he inquired of his hearers
what jumped into their minds when
someone spoke of Reno, answering
himself, divorce suit" Then salt
Lake? Union suite. And Denver,
"Non-union suit" He outlined the
kind of publicity which was wanted
and proclaimed the weakness in ad-
vertising as it has been accepted in
past years in America to be that it
merely sold the goods without at
tempting to back up the advertising
with goods which will sell themselves
and resell.
Advertising next to reading mat
ter is the best kind of advertising
that can be bought, but the reading
matter itself is the best publicity.
and the city which is doing things
which get them this free publicity is
the city which is doing the most ef-
iective advertising" stated the speak
er, going on to tell how Springfield
was taking lead among eastern cit
les in developing magnificent civic
group of buildings, by overcoming
immense obstacles at immense cost
but by the effort was securing public
ty in almost every magazine as the
city with the distinction of being a
leader. He then told of the struggles
which Washington, D. c., was going,
through in securing a city of beauty
Here in Ashland you people do
not seem to need advice. You have
an ideally situated city and are going
about your development in exactly
he right way. Taking advantage of
your canyon, which comes from the
very font of the city's life, Mount
Ashland, your development speaks OF
great vision and indomitable spirit.
lust keep going the way you are
headed and Ashland will take its
place among the beauty spots OF
America"
"In all my travels over this couH-
.ry your new park, added to the nat.
lral environment which you already
lad, represents the finest bit of ideal
SIN have found. Just go on, it may
ieem slow, but in few years you
will have new Ashland"
The following were present at the
luncheon: Messrs. and Mesdames G.
:. Billings, j. w. Mccoy, E. D.
Briggs, C. B. Lamkin G. W. Trefren.
B. H. Hinthorne, A. c. Nininger. A. l..
4amb, ]. ]. McNair, j. Il. Fuller, o.
/. Johnson, H. T. Elmore, Mrs. Jack,
lrs. f. II. Farrar, Mrs. Price, Misses
Miriam Gregg and Gertrude Engle,
lessrs. f. f. Watson, w. Y. Crow
on, NJ G. Reed, b. r. Greer, f. j.
'hinn, DR.. McCracken, l.. F. Fergu-
on, Rev. Carnahan, C. II. Vaupel.
rev. Douglass, w. e. Newcombe, J..
]. MCGEE, d. j. Kaiser, Homer Bill
ings, E. M. Butler, b. c. Sheldon.
/. P. Holmes, Rollins, F. L. Camps.
/. p. Campbell, A. M. Beaver, John
FULLER, V. o. ~ Smith, C. A. Rex
Dad, II. G. Enders, W. D. Hodgson,
I. A. Kohagen, Sylvan Provost, D.
'erozzi, W. w. Morgan.
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