Bisbee daily review., 1916-01-09
ADVERTISING COMES MORE INTO ITS OWN
 OPINION OF EXPERT
Chicago Advertising Man De clares that Silent Salesman ship will, More than Ever Do its Share of Marketing.

1915 will pass into history as an un- usual year-as a year of big business. During the early months of the year business was not good Nearly every body was pessimistic. War orders helped little, but. taking it altogeth- CT, business for the first six months of 1915 was far behind the corresponding period of 1914, in the opinion of Wm. H. Rankin. vice-president of the Mahin Advertising Company of Chicago.
 Early in the summer favorable crop reports were received from the North west, the Central West and the South. The harvest was much later than usu- al, but the general result was splendid.
 Nevertheless, general gloominess con tinued. The weather was bad. diplo- matic complications were threatened and capital was disposed to be timid.
 After depressing August there was sudden change for the better. In September the wheels of commerce be- gan to revolve once more. the passi- mists ran for cover, and the optimists after having had an enforced vacation extending over two or three years, were back on the job. Business be- came good, healthy conditions were re- stored. the fog of doubt lifted.
 One of the big reasons for the en- couraging change was the improve ment of conditions in the South.
 The Simmons Hardware Company of St. Louis reported that after having practically no Southern business in August. trade in the South was nearly normal in September, while in October business everywhere. North. South, East and West, exceeded not only that of 1914 but went ahead of the banner year, 1913, before the war"
 Representative of such houses as Marshall Field & Company, The Royal Typewriter Co.,, the B. F. Goodrich Company, Haynes Automobile Compa- ny, and Hart, Schaffner & Marx say that business has been so good during the past six months that they will not only show a large increase over the corresponding six months of 1914, but that they will be able to report total increase for the year 1915 as compar- ed with 1914.
 Out or the Pacific Coast prosperity has not as yet become as firmly estsb- lished as it is in the East and Central West. Prosperity there depends large ly on lumber, but in the Northwest tho price of lumber is from s2 to S3.50 per thousand feet higher than it was a year ago.
 Mills that could not be operated at a profit last year. because of the low prices of lumber, were. closed and have remained closed. With the increase in price and the demand for lumber increased naturally because of the re- sumption of building in the East. hun dreds of mills will resume operations very soon. and the result will be ben cficial to workmen and businessmen throughout the Northwest.
 With improved financial conditions in the East, the market for California oranges, canned fruits, alives, walnuts, raisins, Oregon apples, grapes and oth- fer products will give the growers bet ter prices for these commodities, and businessmen along the Coast will get their share of the general prosperity.
 I; ;s safe to predict that in 1916 the automobile and accessory manufactur- CTS will have the best year in the his tory Of their business. Nearly every manufacturer was oversold in 1915. Take the Haynes Automobile Compa- ny of Kokomo, Ind, for instance. MT. A. c. Sieberling, of the Haynes Com pany, has assured me that he could have sold 10000 Haynes cars in 1915 if the factory facilities had not been limited. As 1t was, the Haynes Auto mobile Company made and sold more