The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1915-02-19
DOLLAR DAY
CAPTURES CITY
MOST SUCCESSFUL SALES
EVER CONDUCTED IN
ANDERSON
EVERY ARTICLE
ONLY A DOLLAR
Thousands Of Dollars Saved Pub
lie by. Entefprising
Merchants

Dollar Day literally took the city by
storm yesterday. Although this sale
compromised articles whose sale price
was exactly u dollar, no more and no
less,- 1t proved to- be one OF the most
successful sales ever conducted In An
de-son. 4.
Eager buyers phoned the stores
participating in this first combined
Dollar Day Wednesday, asking to have
articles reserved, stating that they
were afraid that tho articles which
shey wanted wonld lie, gone before
they reached the store; but In most
cases the merchants refused to re-
serve these special bargains. explain
ilg that they we're extraordinary bar
gains offered for Dollar Day only
and that IL they reserved them for
some favored purchaser. or accepted
phone orders, they would defeat the
yer..r purpose or the sale: viz:ito get
the people into the, stores. And while
this sort of reply possibly did not
{ suit every person asking these favors,
1t served Its purpose, and there were
quite o few people waiting the open
Ing OF several OF the stores particiDat-
ms in the Dollar Day Sale, when the
doors were first opened yesterday
morning.
One very amusing incident oc-
citfred early yesterday morning, when
acfowd OF about fifteen or sixteen
men came into Thomp3on's Shoe store
followed almost Immediately by two of
Andersonis best policemen. This
crowd lad hardly gotten into the
store when Mr.. w. Il. King from
Moore Wilson Co. and Mr.. Jim Rich
afdsbn from Parker G. Bolts store
S pAefed IN the door, in very inqulsi.
tive manner; Mr. Richardson came on
into the store and asked MIR. Garrett
what the sow WIS about, Or, who was
! iighting; and when stald that this
I crowd came In merely 10 take adyan.
: tage OF the great Dollar Day specials,
1 could hardly realize 1t. The best, pari
qf the 1bory, said Mr., THOMPSON, was
I that they Boldl that crowd, including
One 0f tile policemen twelve paifA al
Dollar Day SarRafns In shoes. And tc
show no partiali itys ~, - Thompson
/ added. we s9id skeyeraS members jei
the fire department Dollar Day shoes
ialAn. ken ali In all, VIC are de-
Z lighted with the days sales, We sold
( 9 great EumbeE Of Dollar Day bars
9Aiilss and tiad q very much better day
than we would have had without the
Dollar Day feat ture. s.3n5it, q
Mr.. Madden OF the II. Il. Ceiy. Co,
tod; that they were very. very pleas
entity harprlsed if the amount of sales
they had made on account OF Dollar
= - .l .;ss. ssss;t they
would derive other benefits in new
customers. better friends on accoun.
on this day, etc, otc. That they were
heartily In favor Of repeating the DOL
4 lar Day every month.
Es. Trowbrid idge, ,a charge OF Mrs.
= sslspyd's store, during her absence, told
: q repre entatiye 6f this paper that
/ tl.ey had Ind q splenfid day as a re-
saleE were considerably in excess OF
sllEy. day s sales lately. That Ipc;, wSre
\ -.-liglity we'll pleased with their first
Dollar Days sales.
+ he SUI Ivan Hardware Co., and the
Tate Hardware Co., both had big stlG 6.
q 8 a result OF the Dollar Day s. sa;s.
Aisys found sthat. they not only 90 I:
& lar Day articles. but sold q great
Z !sJay other things also; this appears
3 Ri be the case with all the Dollar Day
chants. they had big aaleg Ia other
4 priced articles as wefis as the Dollar
articles. but they realize. from
\ experienGe with the different
Atpnlers TINT the greater, number or
s them camo In as q direct result. or the
Thliar Day advertising. 4. 5 Il
lIr. Babh or tho weii known jcwelry
firm OF Mafciibanhs e .Babb, stated
that they were delighted With their
tirBt Dollar Day. and that they would
gladly. 60 into another one. That they
found that the people responded TO
the Dollar Day advertising us wen or
better than any other advertising
i pchenae they had tried. for long, long
Z time. Mr.. Babb found that this fea
: tuse drought some new customers into
hsg ssseee -
Messra So. Lesser and VIII Lesser.
both were loud in their praise OF the
{ Dollar Day scheme; they stated that
they had = big day: that they had
found that this novel advertising
sssso had siit new people into
their store, and TINT they were sure
The extra good values which they had
glyen the peoDle would make tnem
some new friendss vs. - 81
Mr. WIN llSsser wants to make ii d
weakly affai1, but Aff. Sol Lesser stat@
sas that he hosght that would DO too