New Iberia enterprise and independent observer. (New Iberia, La.) 1902-1944, 1915-06-05
THE RURAL PRESS
The Local Paper a Most Useful
Agency or the Farm--The
Press, Pulpit and School a
Trinity of Influence That
Must Be Utilized in
Buildi-g Agri-
Gu ture.
BY Peter Radford
IeCtnrer NatiOrhl FArmprs' Union.

Gu ture.
BY Peter Radrord
Lecturer Natora Farmers Union.
A broad campaign oi publicit3
ON the subject of rural life i:
reeded in this state today t.
bring the problems of the farm
ers to the forefront. The cit,
problems are blazoned upon Tx
front pages of tie metropolitan
dailies and echoed in the countr,
nfcss, but the troubles of the
farmers are seldom told, exceD,
3y those who seek to profit BY
the story, and the glitter of The
package ofttimes obscures the
substance, A searching investl-
cation into the needs of the farm
crs vii, feveal many inherent de
iects III our economic system that
can be easily rernedicd when
properly understood and illumi-
mated by the power of the press
The rural press, the pulpit and
The school are a trinity OF pow
eriul influences that the farmer
must utilize to their fullest ca
paclty before he can occupy a
commanding position in public
affairs. These gigantic agencies
are organized in every rural com
munity and only await the pat
ronaSe and cooperation OF the
farmers to fully develop their
energy and usefulness. They are
local forces working for the best
interests of their communities.
Their work is to build and their
object is to serve. They prospe;
only through the development
and prosperity of the community.
Every farmer in this state
should Subscribe for the local
paper, as we'll as farm periodicals
and such other publications as
he may find profitable, but he
should by all means subscribe
for his local paper, and no nome
should be without it. The local
paper is part OF tie community
life and the editor understands
the farmers problems.
A Noble Task.
In too many instances the
country papers mimic the city
press by giving prominence to
scandals. accidents and political
agitation. The new rural civil.
zation has placed upon the rural
press renewed responsibilities,
and enlarged possibilities for use
fulness. 1t cannot perform its
mission to agriculture by record
ing the frailties, the m;shaps and
inordinate ambitions of human
ity, or by filing its columns with
the echoes OF the struggles of
busy streets, or by enchantiar
stories OF city life which lure our
children from the farm.
1t has higher and nobler
task. The rural press is the gov
erning power of public sentiment
and must hold steadfast to prin-
ciPle and keep the ship of state
i'll the roadstead of progress. The
rural press can best serve the
interests of the farmers. by ap-
plying its energies to the solution
of problems affecting the local
community. 1t must stem the
mighty life current that is mov-
ing from the farm to the cities, |
sweeping before it a thousand
boys and girls per day. 1t has |
to deal with the fundamental
problems of civilization at their
fountain head. Its mission is
to direct growth, teach efficiency
and mold the intellectual life of
the country, placing before the
public the daily problems of the !
farmers and giving first attention
to the legislative, cooperative.
educational and social needs oil
the agricultural classes within its !
respective community.
The Power of Advertising.
tt influence of advertising is i
flea. visible in the homes and
habits of the farmers, and the
advertising columns OF the press
are making their imprint upon
The lives of our people.
The farmer is entitled TO all
he advantages and deserves all /
he luxuries of life. We need /
more art, science and useful IA
.ilities on the farms, and the ad-
,ertiser can render a service by
the advantages OF mod i
.rn equipment throughout tho
columns of the rural press.
Moss Club Sauce now 15c. Boy !,
J bottle.