Norwich bulletin., 1915-05-01


 sketch which will make half the world laugh. Even more so is the mortal who, by witty quip or line, can pro- duce the same effect. For In this mirth cannot be overestimated, even if we regard it merely from the stand point of the physiologist who assures us that each hearty laugh pulls a nail out of one's coffin.
 So, too, with the songs. The man who can utter the inspiring words, or write the Hitting tune to which millions of feet will keep time, which can cheer either the soldier marching to battle in the defence of right or the heart saddened by the evryday cares of life. manifests one of the highest forms of efficiency. His, if we may believe Longfellow, is a divine mis- sion.
 With songs of sadness or of mirth.
 He gives varying gift to each To charm, to strengthen, or to teach.
 The world acknowledges the mar vicious efficiency of the printed page; in the book, the pamphlet or the per- iodlcal or the daily paper.
 The word goes forth concerning some action, achievement, discovery, accident, abuse, local, national or in ternational, and like wiIdfire it's infiu- ence spreads, until within a few hours 1t is the topic on every tongue. If the news has been told in terse telling, effective-in another word in an effici- ent way, 1t has worked the miracle of moulding all mems minds to one line of thinking, almost miraculously.
 1t is only of late years that efficiency has been brought into prominence as potent factor and a valuable asset in business life, although of course the man or woman of ability has been ever recognized as a leader.
 Now the Efficiency Expert is en- trusted with many odd and strange commissions. For instance, only yes- terday the papers stated that, in Lon- don, an efficiency expert had been as- signed to special duty at the front, studying possible economies in equip- reported to the government that there are endless opportunities for prevent ing waste. He claims that these .op- portunities would be fully as profit able to the sum total of production as ten or twenty per cent. speed lng-up of the overworked factory hands in Manchester or Liverpool As a result of his inevtigations and the check which he hopes to put upon the waste which seems synonymous with war, it is expected to save untold millions to the nation.
 While the English efficiency expert is thus trying to save for his nation across the channel in France another kind of efficiency is making an ef- fort for national profit. There the industrial experts are combating the manufacturing ineficiency which re- suits from drink.
 One of, these experts, Prof. Joseph Reinach, has published a program o1 the average daily labor of a dock workman in a typical French port demonstrating, what many 4ndustrial experts have long urged, that exces- slVe drinking among the manufactur- | ing populace in France is chargeable with heavy toll of inefficiency Everything is working toward an anti Pdrink crusade such as that which is gaining ground in England.
 | As matter of course, every persor cannot be an efficiency expert in the | wide sense of these English ana French authorities; but each one car be animated by the highest ideals ot efficiency in his own little sphere. | Milton tells us of the heavenly host | They also serve who only stand ana wait
 Again we are told,
 | Who sweeps a floor as for Thy laws | Makes that and the action fine.
 We have heard much of late abou the favorite hymn sung at the Billy sunday meetings, Brighten Int 1 Corner Where You Are" When it i: said by an employer of his workman T never have to watch Blank-I an sure he will never slight anythingi' when farmer says about his hired man, John takes as much interest il raising good crops as I do myself! when the housemother remarks, "Jan, has been with us so long that she il one of the family! She wouldn't vast, a grain of salt!'' they are speaking O efficiency experts, just as truly as ar, we who refer to the great English ant French leaders who are working fo the betterment of their nations.
 For back of all efficiency is con
 seience-the desire to do one's best to work with a jealous care for thu interests of ones employer even nor
 And such conscientious work is cer tain to be recognized in the long run and not always in Heaven alone which most of us expect to have t, reach before receiving our crown! I IowIy, need feel discouraged in tn, present age of the world. For ther, never was a time when there wa such demand for ideas-somethini new, something which nobody else ha thought of, or which he has failed tt
 carry to success because he has no quite attained the real finishing toucl which it needed.
 Invention, Science, Literature, Art Industry, are simply crying out, ap pealing. for some new idea. Often tn
 possessor of such fails to make hi ideas paying and profitable because h is unwilling to work them to the pitcl
 which renders him an efficiency ex
 pert; or he is disconcerted by ridi
 cule, or discouraged by failure. Of
 ten the one who originates an idea ha
 not the money to push it to success
 but in these days, when promoters ar
 willing to take any chance whicl
 seems to promise ultimate success, new idea need not wait long for sub Stautial backing