The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-12-09
RIVAL DISPLAYS WILL
BE FOUND EFFECTIVE
Hold Patronage and Prove Bet.
ter Magnates Than Displays
of Foreign Firms.
WINDOW DISPLAYS GOOD
cIarksburg Merchants Have
Made Attractive Displays
of Holiday Goods.

A suggestion which the Telegram
considers very good has been made
by u Clarksbnrger us regards tray-
cling representatives Of out OF town
concerns who come here. rent room
and display foreign goods for two or
three days In an endeavor to soil to
the people In Clarksburg trade ter
ritory. This Clarksburg man has
given the matter considerable
thought and his suggestion In as fol-
lows:
When Pittsburg or Baltimore
concern sends u representative to o
local hotel to display merchandise,
Clarksburg merchants who sell the
same kind OF goods should rent an
adjoining room In the hotel and make
rival display. In this way the
superiority of goods sold by Clarks-
burg merchants could be quickly and
effectively proved.
Another object behind the display
would be to Impress upon those at
vantage OF buying at home. where
not only the goods can be inspected
before and ut the time Of purchase.
but where perfecting, fitting and
prompt delivery become important
features of consideration.
Campaign Effective.
One merchane said the movement
would be an excellent one and that
the buy In Clarksburg campaign be-
Ing waged by the Telegram is
having material effect. He said he
believed these displays would
tend to keep tho home buyer remind
ed of the fact that excellent quality
and equally as good prices are offer
ed by Clarksburg merchants as can
b. offered anywhere.
~ find among the other merchants
OF the city many admissions that
our home people are doing more Of
their trading ut home, said this fiier-
chant. and very apparent more Of q
feeling Of cooperation than has
existed heretofore. There appears to
have been awakened among the
people at large feeling OF their re-
sponsibllity to patronize their home
merchants. and this feeling 10 deve1-s
oping more thoroughly each day.
I'm our own business we are md
ing this true to very marked ex-
tent. and casual talks with our pat
rons have brought out the fact that
the Importance Of buying at home fs /
being driven home to the buyers
through this very excellent idea OF
buy in Clarksburg. OF course. there
are some people who have cultivated
this mail order habit that II has all
most grown to be chronic with them.
Our own experience, however, and
the statements Of other merchandise
Clarksburg show that this habit Is
being overcome" 6
Celebrating Displays.
While Clarksbtirg merchants have
been noted for the attractiveness OF
their window displays, the displays
at the hotels offsetting the dfsplays
Of out Of town concerns would en-
gender determination to Improve
even upon this feature OF Advertising.
All merchants are making elaborate
window displays for, the holiday trade
and the holiday season promises 10 be
one OF marked activity In this connec-
tion. really attractive show Windows.
well worth the time Of inspection. be-
ing the ultimate result.
Whether any effort will be made
In the very near future looking 10
q suggested general display by All
the merchants of the city for q week
or two each year. has not been fully
developed. although the matter has
been and is under consideration by
some Of the leaders in this desirable
publicity campaign. <. 4