Newark evening star and Newark advertiser. [volume] (Newark, N.J.) 1909-1916, 1915-06-30
WOULD HAVE
EXPOSITION IN
CITY STREETS
Novel Plan Outlined to Commit
tee of One Hundred by
Louis E. Cooke.
NEWARK'S FETE WOULD
SURPASS ALL OTHERS
Keep Exhibits in Present Build
ing-Take People to
Factories.


To make Newark itself the exposi-
tion which is to celebrate the 250th
anniversary of the founding of the
tion of Louis e. Cooke, who has been
brought into consultation with the
Committee of One Hundred. He would
spend no money in the erection of a
building to house exhibits of New
arl<'s industries. He would make the
present buildings in which they are
located so attractive that visitors
would come to them, and transform
the heart of the city into a vast court
of honor, beautiful with decorations
and blazing with the light of myriad
incandescent bulbs.
1t is Mr.. Cookies idea to make Broad
street, from Lincoln Park to the lack
| awanna railway, and Market street,
! from the Pennsylvania station 10 the
Court House hill, artistically decorat-
! ed and illuminated boulevards. Every
department store and other place of
| business would then become an eX-
hibit for the display of the particular
kind of merchandise it carries. Each
/
! ters and demonstrating stands so ar
tistically arranged as to attract every
J beholder would offer facilities for the
proper display of goods that are i'm
possible in the cramped quarters to
he allotted to individual exhibitors in
any exposition building, no matter
how large And with all decorated i'm
harmony with the general plan the
exposition would be such as the world
hlC M tn lan ant
hour, according to Mr.. Cooke, who
has been connected with many big
entertainment enterprises.
Transportation to Manufacturing Plants.
| OF course. as Mr.. Cooke admits, the
leading industries of Newark are
scattered all over the city, most of
them at quite distance rom the
! -Four Corners" They form a large
place In his plan, however He would
have them integral parts of the ex-
position by furnishing the public free
transportation to everyone of them.
Each OF them could be made extreme
| ly attractive at very little outlay
on the part of the owner, Mr.. Cooke
believes, and in all of them much
more impressive display of their
products could be made than in a Sec
| ton of an exposition building.
| Better yet, they would demonstrate
to visitors the method of manufacture
and the routine of their business pro-
| cedure in a way quite impossible in
any place but the home plant.
Can any of our immense plants
make such satisfactory display of
their output anywhere as right in
their own warerooms?" asks Mr..
Cooke. And will not view of the
big factory or mill itself impress vis-
litors a thousand-fold more vividly
than glance at the little fraction of
its product that is to be seen in the
little space allotted in an exposition
building of the size that it would be
possible for Newark to erect?
Such display as | have outlined"
continued Mr. Cooke would mean
something. 1t would not only fascin-
ate visitors, but hold their trade here
right in the heart of the city, and
that, too, without any expense to the
exhibitors in the way of handling,
moving, storing or watching the stock.
Streets as Courts of Honor.
"The streets mentioned would be-
come veritable courts of honor. dec
Grated from the curb to the building
line, while their centres would be
| open for traffic, parades and process
sions of all sorts. The sidewalks
would be arched over as so many
illuminated promenades, and the
fronts of the buildings decorated by
their owners or tenants, but with de-
signs which the committee in charge
of the general decoration would APP
prove of as in harmony with the
whole color scheme.
The centre of the city would thus
become the heart of vast exposi-
ton, and an exposition entirely
unique in the history of this country.
"A most attractive feature of this
scheme is that while il would adver-
tise Newark in the most effectual
manner to be conceived of it's ex-
pense would be a mere hagatelle in
comparison with the cost of the con-
ventional expositions, all of which
have lost money.
Taking this as nucleus, and
viewing the landscape in perspective
from the Hudson river to the Orange
mountains. and looking up and down
the valley for miles, more pic
turesque ensemble is not to be found.
The mere suggestion of the plan
leaves room for endless possibilities
to develop countless attractions and
make the coming celebration such a
success as to cover Newark with re-
nown.'
Mr.. Cooke is satisfied that the ex-
position itself, no matter how attrac-
tive is not enough. He holds that a
series of other attractions, all of
which should be of the highest merit
in their way, are absolutely essential
If people are to be drawn to New
ark in sufficient numbers. He favors
offering prizes and trophies of enough
value to secure the very best amuse-
ment features in the world, both
q faii kAI
that their presence would assure the
success of the whole exposition
scheme.
Variety of Amusement Features.
None of these features" to use
his own words, Should extend over
two or three days in each week. The
interest must be sustained.
Among them ] would suggest
military tournament, the greatest in
the history of the country, and invite
the United States troops, as we'll as
other military organizations, to par
ticipate.
AN international aviation meet
would fill the air with the worlds
greatest birdmen and attract an i'm
mense concourse of people.
Il would have, too, great horse
show, which would not only be i'm
mensely popular, but do something
towards the still further development
of that animal
Then, too, there should be an ath-
letic tournament, to include the
Olympian games, Marathon race
and all other feats of skill and en-
durance.
These could be held in the great
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