New-York tribune., 1915-10-03

business proposition with publishers and booksellers lhey "'
cry Of deceptive Advertising but their advertising not
r. similar cticm deceptive quality Of The Chicago he"
advertising or Of the advertising Of the objecting publishers very
largely matter opinion based the motive behind the
There is no Intentionally deceptive advertising the copy |
written in this office and the adn this cae-and e
Herald has the last what will print We are not paying
one cent for that Advertising 1t simply circuationgung Sc"e
r The Chicago the Herald the final judge ana censor
Of the Advertising feel that the Herald does not wish to devs
its readers do wish TO- The scheme does not @
deceptive advertising - III
advertising matter Office possible infringement
Of the advertising laws and the Federal postal laws
naive confession indeed! Advertisers who dealing IN inc
truth usually know having call firm OF lawyers l" @
them advertiser desirous of decevng his public without over
stepping the bounds legality finds legal advice essential DID
Publishing Company advertisements? If not they nave
ove looked conspicuous of the republicatons.
Three of Syndicate Publication Company repubhed novels
lie before me- "Sny Salt and Five Thousand an Hour
jacket The Reef the legend Price S3o net post
maid Thousand Hour both Labelled
net" figures the retail price of the book In the
original publication Repubhd this cheap form representing an
estimated cost they intended TO sell at
fge Indicated and they never do sell at those hgure IN essence
with that upon they counterfeit of better original
commercially fiat and fragrant fraud Even Suer 'a'y @ e au
ndefensby this practice by stating as he did to The tribune
representative would be discontinued future sales
argelv matter Of Suffers broad and quail
faton of the his advertising Very we'll Here are
balanced against Of the opinions from wnch e
reader may The matter in the left column
all taken from the advertising the Syndicate Publishing Company;
THE STATEMENT THE FACT.
disappointment They are not the best sellers IN
tho sa:ss @ % @ these s @ SoAs City Sfy the cf city % country @
country. eyer was on any, any s'nad hh sTber" TbT are m
S puss" S%"' ''''"S
'o Volume" of Bright @ 6ey yan 9r not % S a6 4s bh s 9s
" ~ fiction" the public never found it out
Book by Every Author book less than lo15 Of the ,
the sSe%
Clip the Coupon and get of Of the day
best novels OF the day for % cents" sis baae & through Sa
mite: Selection gs:. % the 34:S Cen; the % % 9 : '
splendid s5as giSe sy3des' s ,Ps Psb5shiPs s4nG
Publishing Companys General
but ATS To & % @ 9T n s' '' or 'O original FORM
rrdedom Ss 6s's'a the book which
ssSd s that %'ss Ss a TS'S9 nSt ba5 comply
S @ On. with ss.s cate THE assF ss saaSs @ 3
~" S''" " ~ Herald" this being the process of "se-
Any one previous "The Reef" sale at Mcurs' oo
f SE Of ms the be 5sinS @ for vSe ss e % r on sale at curs
S fSePS3 ss printed to-day only '''" " Fsr:
outside vaue 3Oc
Tota-not s515 but.......... sac
1 :1 Ts:e;:se ss Her, " s's % Ha ;:a @s''' ss:
say 3 ss e se: 92s 4sssi E E:: s'' ss Sc
by any for less than $125
sold s4 m4H @ @ 4 . o'i : p4.vtos: % Sold Sold es ss @
these educational announcements
ssy : o hound a a ss; % cheap p1 s a2 % '' d
% T s3sa5 % sss s @ 3 ss aos Ss direct lie about another
sn9 M will M 14: rs @ aS;ssa estv s si as9J %