New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-06-27
FOUND FEW FAKE
ADVERTISEMENTS
Work of Realty Commit.
tee, However, Covers
Short Period.
GOT NO COMPLAINT
FROM ANY SOURCE
Woodwork Also Delivers Ad.
dress at Los Angeles
Convention.

Fraudulent as well as honest and
successful real estate advertising was
the subject of a report submitted last
Tuesday at the annual convention Of
National Real Estate Exchanges at Los
Angeles. II was presented by l. D.
I Woodwork, sales and advertising MAJ.
ager Of the Garfield Real Estate Con-
pany, OF Rochester As chairman Of
the committee on advertising, he re.
ported that in the short time Il had
had to work il had not found mach
dishonest real estate advertising and
no actual complaint had been received.
This committee was authorized At
the recent Akron meeting Of your eI.
ecutlve committee, and was organized
as eXpedtiously as possible" SAID
Chairman Woodwork. "A large men
bership was deemed necessary in order
TO cover the various methods and ideas
OF work, and also more quickly to De.
tect and suppress fraudulent advertis-
ing and to collect material for an ez.
hibit. The committee comprises, besides
myself, Messrs. Haas, of Pittsburgh;
Webb, of Cleveland; Pearson, Of Wiz
nipeg; Steinbrecher, Of Chicago; Neh.
OILS, of Kansas City; George, of Omaha;
Eppich, of Denver; Hill, Of Seattle;
Armstrong, of Los Angeles; Adair, 81
Atlanta; Morris, Of Little Rock; Van
Sickle, of Toledo; Walton, of Mime
apolis; Stillwell, OF Savannah; Sinbers
of Philadelphia; Letter, Of Oakland, and
Watson, of Toledo.
"The time at our disposal has made
it impossible 10 more than touch upor
a broad field for work. An ADEQUATE
and creditable exhibit was deemed 10
advisable in a year when business cor
ditions did not favor much new wOrk
Furthermore, our announcements de
not arouse the enthusiastic support es'
sential 10 such an enterprise"
He submitted the following reeon'
mcndations, which were adopted: Thai
the work of this committee, which was
begun so recently that il seems cut.
incomplete, be continued; that the bes'
examples of advertising from all paris
of the country should be collected
classified and filed in the Office Of the
executive secretary, TO be at all times
available for reference or lending 70
any member of the association; that 81
exhibit of notable work in advertising
should form a part of every CONVEX
ton; quality rather than size OF hs
display should be the rule at such ex
hibitions; and that this association
should protect the public as far as poF
sible against fraudulent advertising u
any way related 70 the real estate ousi'
ness; every broker should be sosios
of information for any fraudulent o.
questionable advertising which come
TO his attention or is put forth ~ ~
Furthermore, this associatiog
should cooperate with ASSOCIATIONS :.
and others in obtaining 'n'
enactment and enforcement OF uniiofI
laws prohibiting fraudulent or nnislea'
ing advertising. -,
Mr.. Woodwork delivered an addFey,
on advertising in relation 10 the I,n
estate business. within the last yea
il has become more evident than e'e.
that, as practical real estate men, "
must endeavor to obtain larger resu,s
from smaller expenditures, ana 'his =.
two reasons: First, rates OF COMM,
sion have not increased with me eoss
doing business; second, the business
real estate brokerage has been p.s'..
on a more permanent basis, and e's.j
item of expense is being serutin'1''
more closely" he said. la.
Continuing, Mr.. Woodworth sa.s
Make certain that the eligible ooi.
will feel that that broker knows We
he is talking about. I'll trust MN.
"The days of empty or e1aggeis
statements are past. The blatant ~
noter of bubbles is now repu,ed ~
yayman in the business world. FrsSs
ilent advertising will soon DC M
he ban of the law in every m'A'''
,ality and state. A.,g
"But | venture the assertion hst
We select q dozen real estate ao'e',s
ncrts at random, especially from &C.
fed columns, we will find stateme..,
yh:ch do not harmonize with the ensi
ruth. Analyze the misStatemens
We find most Of them resultlng .,is..
ignorance of the property. 10 W. ,r !.
rate: The other day a farm WI
n a certain city In Western New ~.
advertised 10 the effect that we oehs,
his to be the only properly l0 oo.;,t'
N the Lake Road near Nine Mlie ~ 90.
nd vet another broker had had ~
picuous for sale sign for seYersl VI ~
N a forty-acre farm on the LAKE ~.
nd almost directly opposite the -
mark mentioned. and also adVei.s
mother Lake Road farm IN the a
ssue. Our only assumption IS ~" Il
raud was intended, but that ,ns
ertiser did not know the propeIS
vas describing condition whien ,c.
ermines the class OF real estate ,ss
which the public may expect ir0"