Evening star., 1915-06-21
WORLDS ADJ MEN
MEET IN CHICAGO
10000 From This Country and
Abroad Gather to Attend
Annual Convention.
ADVERTISING PAGEANT
PLANNED FOR TONIGHT
Pulpits of Forty-Three Churches 0c-
cupied and Sermons on Sub
ject Preached.

CHICAGO. June eI-Men whose writ
inss bristle on the advertising pages
OF the nations publications gathered
here today from every state IN the
country. ana several from abroad. To
attend the eleventh annual convention
of the Associated Advertising clubs
of the World.
There are 10. 900 delegates here. il Is
estimated including a number from
Canadian cities. oscar Rozier, presi-
dent of the ad club of sydney, Aus
tralia, was among the foreign dele
gates.
The convention will continue over
Friday Chief among the meetings to-
day was reception for William Wood
head of San Francisco. president of the
association: reports of officers and ad-
dresses of welcome.
Advertising Pageant Tonight.
Tonight there Will be a monster ad-
vertising pageant, in which 5000 per-
sons are expected to march. One hum
dred and fifty floats. representing al
legorical scenes In American history,
and twenty brass bands will be in the
narade The amount to be expended on
the spectacle is more than 100000.
The DELEGATIONS are to be arrayed IN
nulti-colored uniforms, and are to have
a miniature menagerie among them as
mascots The Texas delegation OF -oV
brought a crocodile, led by a SILVER
chain The California delegation mas
n small brown bear as a mascot
Sermons on Advertising.
Yesterday members of the club ap-
peared numerously in churches. where
Of hai yrnber delivered
Law sermons, dealing largely with hon
..+v In advertising; attended a mass
meeting in the Auditorium Theater,
and by display of badges. medals, odd
hat bands and the like gave evidence
of their faith in advertising.
Features of the mass meeting Were
the annual address of President Wood-
head and the speech of Joseph T.
Davies, chairman of the federal trade
commission. In the pulpits the speak
ers, in addition to celebrating on hon
esty as the best policy, advertised ad-
verdstng.
Now World Wide Organization.
In his address President woodhead
reviewed the growth of the associa-
ton, which a year ago. he said, went
to Toronto as the Associated Advertis-
ing Clubs of America, and came away
into Its name.
In addressing the advertising men
Mr.. Davies said President Wilson had
requested him to say that it was mat
ter of particular regret that he could
not accept the invitation to be present.
Joseph E. Davies Address.
Optimism as to the future of business
and industry IN the United States was
the keynote of an address delivered by
Joseph E. Davies, chairman of the fed
eral trade commission. yesterday after
noon At the same time he sounded
warning that the business men of this
country will have to be particularly
on guard against unfair competition
from the industries of Europe at the
end Of the present war.
He declared that the association it
self. founded for "the purpose of estab-
practical conduct for business. pro-
claims the capacity of men to con-
sciously shape the evolution of their
business by placing restriction upon
natural cupidity, and by shaping their
development so that 1t shall be confined
and co-ordinated by a rule of conduct
in the common interest to serve the
common good.
He also said in part:
advertising affords a field wherein
keenness. initiative and enterprise COM
mand great rewards. In no avenue of
business does dishonesty afford speed
Ter and more substantial financial gain.
It is under such conditions and In such
field that you have organized these
associations, with the word truth as
the index OF your purpose and the
guide of your course.
Business VS.. Government.
The relation of business to govern
matter OF great concern to US all. The
properties Of industrial. transportation
and commercial business constitute a
very large proportion of the total
wealth of the nation. Business as such
constitutes great part OF the social
body for which government exists. The
well being Of business is and properly
should be a matter Of government con
Germ The welfare Of a great part Of
the people OF the nation depends di-
rectly upon its well being. Great bene-
fts accrue from IL TO the whole coun-
try. While business is a substantial
part of society, for which government
exists. business. on th. other hand
could not exist without government A
government watchfG1 of the interests
Of the whole OF society must be su-
perfor 70 Il and independent of it, even
as the interest of all is superior TO the
welfare Of the few. Nor can any part
Of society exist but for the protection
Afforded BY the whole thereof An in
jury 70 any part is injury to all The
relation OF government toward bust
ness mas always been. therefore, of
paramount interest to all classes of So
clety bound together In social contract
The purpose Of the federal trade
commission is not to harass but to
help-uot TO make legalistic record
out 70 bring relief and aid and to
serve eflcieHtly the public interest and
TO bring 'nrst aid TO the competitor
injured before the patient is exhauste d
b% long -GraTn-oGt technicalittes OF
legal action The essential thing is
the accomplishment OF the effective
protection Of the public and Of bust
ness itself against unfair methods Of
competition, with due regard TO the
rights pf all. speedily and as easily
as possible The protection of the
eonplaiuants. fairness to those com
pialned against, and the interests Of
The whole community are best served
hy adjustments which are founded
upon justice and fairness but which
are as Immediate in their application
and relief as the public interest and
the lay VIII permit
Prospect at End Of War.
The recent cutting off of the Euro