Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-08-31
UNIVERSAL FILM CITY
FOR LONG ISLAND
George w. Lederer, Theatrical
and Film Producer, Plans
Novel Town
BY the Photoplay Editor


1nceville, whole towns built by photo
play corporations and dedicated to photo
play production. Now the East is to have
Film City Of its own.
A 100000 moving picture city is
planned for College Point, l.. l., which. It
is said, will surpass any OF the Western
community cities of like nature. Appll-
cation was made to the Board OF Alder
men OF New York city last week to have
the name OF a 50-acre tract at College
Point changed to Film City, L. 1. A syn
dicate. headed by George w. Lederer. tho
well-known theatrical producer. and J.
| w. Rapp a prominent realty owner of
that section, plans to build the city, ir-
respective OF whether the permission is
! granted by the Board of Aldermen for
| the change In name. part of the
proposition includes the turning over to
the city of Flushing of 10 per cent. OF
| the profits of the plant for ornamental
purposes. The Board OF Aldermen will
grant public hearing on the plan some
| time this week.
The promoters plans call for tho
| building of city that will cost about
| $4,000, 900. Options on adjoining prop
| erty to the nucleus of so acres will make
a property about two square miles in
extent. Every facility for the projection,
| staging and manufacturer of moving pic
| lures will be included in the plant. A
! studio of Belgian glass, comprising the
| largest floor area Of any studio i'm the
! East will be built by Edward Kinsila,
| and other buildings too numerous to
mention will be constructed as needed.
In speaking of the new project, George
| w. Lederer says:
"The College Point film city is de-
signed to embrace the very best condi-
| tions and devices for the manufacture of
| films. The complaint of investors and
| investing manufacturers is still largely
one Of cost of production. Film City will
have every human and artificial agency
necessary for the quick and thorough
making of films at the directors hands.
thus reducing the overhead to the low
est possible peg.
1T is no longer a mooted point that
the most beautiful photography for mo-
tion pictures is that obtained by natural
light filtered by the scientific foreign
glasses and sun cloths. Our studio will
be equipped with artificial lights for dul
days and certain effects, but the bulk OF
our camera work will be done under sun
light.
of annex studios for film producers who
wish to avail themselves of our loca
tion and accessories.
THE ground has one building now
standing that will suit the demands o
our project while the buildings are be
ing erected for which we have contracted
| This temporary plant will enable us t
start producing films at once.
Ground for revolving stage will b'
broken at once. Besides our revolving
stage, built along entirely new lines, w
have the special closeup crane effec
used to produce some of the most strik
ing camera conceits in Cabiria. We hav
also in our plans an artificial lake, coun
terfeiting nature i'm its undersea life, fori
and fauna. which will enable us to cap
ture the most delicate submarine effects
A host of other inventions of clear think
ers identified with film production ar
other advantages of our factory equip
! ment. A color process upon which W
are experimenting promises a varitone
film at a logical cost. We have seve
accepted scenarios for features. severa
of these demanding feminine stars"
Jack Standing. the popular leading ma
of recent Lubin productions, has left tn
Philadelphia firm and gone West to pla
opposite Billie Burke. in her production
with Ince.
The Globe Theatre, in West Philadel
| phia, has refurnshed itself for the ne'
r season. Within and without the painter
l | and carpenters have been putting thing
= in order. retouching decorations and re
newing furniture. The Globe will re-ope
3 the end of the week.
4 "Cabiria' continues to hold favor eve
Q in the second year of its life. The In
e perial Theatre, in West Philadelphia,
booking the remarkable film for two day
= in early September.
= The Famous Players Film Compan
\ have purchased a parcel of 81 lots at Il
nFonifN nf
q where they plan to erect an enormo'
a modern moving picture plant at a CO.
!, of about $1,000 The plans call for
q large studio building and several outdo'
!, stages. There will be the usual building
4 devoted to laboratories heating and ligh
4 ing, executive offices, and a new depar
: ure in the shape of building to be d
o voted to research work, for the develo
a ment of the technical side of the bus
ness rhe property is assessed for $l6OCC
+ | but II is said that the purchase price WI
= | Sll5,O00 The sale was made by A. n. Gi
Y terman.
Here is a bit of news which will NAL
. every man wish he resided near Kalem
:, Glendale, Cal, studios. Desiring to nal
the big barber shop scene In "The Ridd
o. | of the Rings" the fourth OF the
- weekly two-act mysteries of the Graz
= Hotel absolutely realistic, the producii
= director hired men to allow themselves
l. be shaved!
! The barber-shop scene is but one
~ the many big settings used In the varlo'
!, episodes of the mysteries of the Graz
m Hotel" Photoplay patrons will find
l. extremely hard TO believe that 1t is n
r a real, sure-enough tonsorial parlor tn
ra are looking at when THE Riddle OF Z
~ Rings" is flashed upon the screen, and 4
N reason for this is that the setting W
sr modelled after the barber-shop of one
ID New York city's biggest hotels.
Among the other novel settings used
ID this story is one which shows an electl
A. kitchen. This was erected specially I
Kalem and figures Importantly In Z
story. Then there is the hotel lobh
considered the most expensive and {
most magnificent setting ever used In