The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-24
CHAPTER XVI.
Ambrose P0alo.

Ambrose POalo.
@EALE took up the refrain next
and talked to Mr.. Martin about
advertising.
But nowadays 1t isn't only
people who have stoves to sell or tooth.
brushes that are spending money on
publicity" he began. Banks are ad.
vertising for money, nations for immi.
grants, colleges for students, cities for
citizens ana churches for consrega-
lions, and you sit there thinking It
doesn't pay to advertise"
''Six hundred and sixteen million dol.
lars We're spent last year in magazine
and newspapers. billboards and cleo
tric signs" recited Mary.
Bringing education and comfort and
fun and luxury to the people Of the
United States" said Rodney: Its 70.
nance, father, the romance Of printing
presses. OF steel rails, Of the wireless.
OF trains and competition, the romance
OF modern business, and it's all built
on advertising. Why. advertising 10
the biggest thing in this country. and
it's only just begun"
Well" said Mr.. Martin. when You
boys get through talking and you're
around and see me. IN show you an
old business that has lot Of money,
that isn't radical and that manages to
keep going without wasting a fortune
In fool Advertising
Then you won't let US get any
soap?' asked Rodney.
Risk my business reputation on Z
silly scheme like dollar soap: should
say not You may be crazy, but I'm
not"
Eyes. you are" said Mary. beginning
to lose her temper.
"Oh. come on" said Peale impa.
tiently. whats the use Of talking to
n man whose brain is deaf?'
The old soap king only laughed.
And so to the accompaniment Of his
scornful chuckles the three dejectedly
walked out. Poor Mary's mission had
failed. In the street outside she could
not help pouting little. especially for
Rodney's benefit. and she scolded
Peale outright. She was sure she
could have managed the old gentleman
If she had been allowed to do 1t in her
own intuitive woman's way. and she
told both the boys SO fatty. What was
the use of spouting all those statistics?
What they wanted was 5000 cakes
Of soap. not 5000 words of advertising
talk. What impression had they made
on the soap king? Not the slightest.
"Now. don't you be too sure" inter.
rupted Ambrose. Just let 1t sink In
and rankle a bit and We'll see."
"Nonsense!" said Mary Grossly.
Poor Ambrose! He wouldn't have
admitted 1t to anybody in the world.
but for once in his life he was down
cast and discouraged His unfailin~
good nature was cloaked and yelled
little and no mistake. He was blue.
What was worse his blues lasted. OF
and on. this time for almost two weeks
AS the criminal returns to the scene
OF his crime so Ambrose's spirit was
drawn back to his old haunts Of the
show world again.
Hello. Mr.. Pe-e-ele"'
He turned to see the countess" They
We're in front Of the City Square hotel.
and she was headed for the revolving
doors on Forty-second street Peale
gravitated at once to her side and
jumped into the whirling compartment
behind her.
"Well. CUTIE he said as they drop.
ped down together on a lounge in the
crowded corridor. "what are you up
to:''
you're grand little guy" said the
countess ;,a1ccablv: II like you"
But all the time her eyes rovci about
the place as IL she were looking for
another man.
How are you getting along now:"
she went on. ''As far as I'm concerned.
trim everybody you can. You're there.
Ambrose. you're there"
But we're on the level" Peale as
sured her.
80 am l." said the countess.
If you We're I'd give you a Job"
laughed Peale.
ME work on tob!' cried the count
ess. There's no excitement in that
Why. now every time l meet a cop !
get thrill
81 know-I know: the dull life IL
1ull." Peale agreed. Il wonder II !
'ught to marry you and reform your
mo. Ambrose" said the countess
quite sincerely: y wouldn't do such a
thing to you as marry you. could
talk to you about your needing a low
ing. faithful wife. and maybe you do
at that. But the trouble with me is
I'd rather trim guy out Of hundred
than earn q thousand. So leave me
lay. kid. leave me lay
At this moment Peale. following her
gaze. saw what she was looking for.
and apparently lit was E,lery Clark
Ellery. in full evening war paint. was
wandering up and down evidently look
ing for her.
Shall l bring him over:' asked
Peale.
NO" said the countess; wait q mo.
ment. 1 want to talk to you a second
about Ellery. He's kind Of stuck on
me-" she added shyly.
Say. I'm for you" broke in Peale.
but If you're aiming to trim Ellery
can't help you there; it'd be too easy"
Easy. You don't know Ellery! He's
wise all right" she protested.
"Say. don't Ike Ellery," said Peaie
quickly. "but II you're planning to
maxixe down the bridal path with him
I won't stand for it,
'Oh. I wouldn't hitch up. No. Am.