The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-11-08
rIEcrRIryING TIRE NATION,

a billion dollars, will celebrate
the return OF prosperity during tho
week Of November 20 to December 4.
This week has been named Prosper
ity Week" a period Of a national
awakening TO optimism and opporta-
nifty.
Not only will this important week
OF 1915 be devoted to the celebration
o. better times and prosperity in gem
erai. but a mighty effort will ho
made TO ,aow the people OF this conn
try how much prosperity, In every
branch Of industry and arts. depends
upon electricity.
The electrical industry has four
branches. The manufacturer makes
the equipment for electric light. heat
and power plants, for railroad1. ships.
mines applinnces-evorywhere that
/ electricity Is used. The 4.99e cleo
trio plants sell service, which Is cleo
trict current. "a the public. The cleo
trical contractor wires houses. fac
tories. public buildings and indus
tries 20 that the current may be used
The electrical dealer sells the 600-odd
electrical appliances which the public
uses. and the electrical iobbcr Be- the
necessary middlcman Of the industry
who works with the Wa%nuiacturcr
and dealer to get electrical goods iu
use.
For Electrical Prosperity Week the
great electric plants, which do an au-
nual business OF more than Si00. 600. -
00O. viii cooperate with the con-
tractors. merchants and local busines,
men In securing white Ways and
unusual lighting IN streets and busi-
ness places. They viii conduct clCo-
tricaI shows for exhibiting ~ dem.
onstratlns all kinds Of electuca.
goods. They will boost Tor IA,
weeks newspaper ADVERTISING, vl.
award prizes :or the best Illuminate
stores. will invite the public 90 luspce.
the electric plant, and e|nterpris.nr
plants viii give prizes to school chin.
dren FOR the best essays on clcctt,l.
subjects.
The electrical Interests viii send
forth nm army of statesmen 10 sho
the housewife how to use clrctrlcit.
IN the home and realize the oeouom,
and contc nien,e il brings. They can
easily shown how every commodity u
life has steadily risen Co Increase tha
cost of living In rccent years whit.
the price " electricity is the uug
public servant which has rapidly do
creased lu cost People pas much less
for electricity now than ever before
The electrical jobbcr ana contract
9T viii spread broadcast iu circulars
folders and aIl forms Of ADVERTISING
how the campaign aims Co mokc o. %
ton 20 homes electrical ana via
cooperate with chambers OF come
merce boards Of trade. improvement,
associations and city councils lu oa-
tain better light and efficient ana
lasting c.t, o. town benefits Ir aI
these operations the electric Industr.
viii have the assistance OF the Society
for Electrical Developments staN OF
expert strado builders ana campaign
managers.
Tho womon's clubs. the public
schools the department stores and the
public are important elements In tho
campaign. The public will do the
Christmas shopping during the wcrA
Instead of during the rush Of the
holiday They will become %acuuaint-
ed with the now uses 81 electricity
ana become I'm truth "apugs mem
bers of the Society for the Prevention
Of Useless Gifts They viii buy things
electrical gifts thar are useful gs5
days of the year end make the hou-
days al last an occasion for practical