Arizona republican., 1915-04-10
BUY IT NOW!. THE MAXIM
 TO RESTORE GOOD TIMES

For more than a year the habit of self-d has been practced by the American people. What ever may have been wanted either for the home. the farm the shop the inclination has been to refrain from purchasing. To save, to spend, has been the rule
 The has come reverse the practice. The maxim which will lead prosperity is BUY IT NOW
 Never it than at this that the prosperity of this people is in their hands. By their own act they can hasten the end of the existing depression speed the arrival ampled prosperity. That end and that arrival are certain to come in any event, but widespread de- termination to cast off the letters which doubt and apprehension have put upon in the past will hasten the day
 The war; coming fast the heels of faulty tariff legislation spread far and wide the seeds f business dstrust and individual apprehension of hard times. Thrf. virtue in its place. was carried to the point at which it became vice. Prudence de- veloped into niggardliness: ordinarily fore handed became msers; the ancient maxim was amended to read Take of the pennies and lock up the dollars out of use.
 The result has been FINANCIAL STRIN- GENCY NOW HAPPILY FAST DISAPPEARING, AND BUSINESS DEPRESSION FOR WHICH NO REASON LONGER EXISTS
 It is time for people to resume again the habits of life and of business which characterized Ameri- cans before this depression set in. We do not coun- sel eAtravagance, but we insist that niggardness is longer either necessary helpful-not even to the person practicing it. If the 100000 or more people, for example who each week the Sunday edition of The Amercan would each loose into the channels of trade s10 the weeks for things they really need but have through fear for the future been trying to do without, they would be better off, business would be appreciaby stm- ulated and it's revival would be felt by those who thus contributed to it. If the millions of readers of the Hearst newspaperst throughout the nation should follow like course, adopting for their the rule, BUY TT NOW" they would make a posi- tive contribution the trade and prosperity the nation.
 At host of points millions of men and women have been saving each little beyond the normal amount of saving. By doing they reduced employment and spread Restitution distress far and wide.
 Whatever excuse there may have been tor pinch ing economy and abnormal hOardiny-nOt thrift has vanished. Our business has adjusted itself time conditions. Both in this country and abroad stocks exhausted and replenishment cessary If people will resolutey thrust aside the specter of distrust and take up again life they ihave been accustomed to lead 1t, buying the goods that needed for home farm factory, shop office, each will be surprised at how quickly he will find his enterprise mirrored in that of his neighbor and out of the sum of combined individ- ual activities general business activity will be newed and stimulated.
 THE TRUEST THRIFT TODAY IS A WISE AND LIBERAL EXTENSION OF EXPENDITURES FOR USEFUL PURPOSES If thing is needed would be useful yourself and bring pros- perity to others-BUY IT NOW-Edtorial from New York American