New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-03
NOUACKS" TO GET
PUBLIC HEARING
abel Order by Board of
Health Puts Cure"
Men in Panic.
MUST STATE WHAT
NOSTRUMS CONTAIN
.Iournal Of American Medical
Association" Praises Tribune
for Campaign.

The patent medicine takers are
hr,esirc protest Demoralized by
.,e Bosrd Of Health enactment regu-
,,r,e Che sale Of patent medicines
-.eommcracd by The Tribune. manu-
4,c,urers o. fake cures" will get
,sbre hearing on Thursday in the
Cog-cl Chamber OF City Hall.
AFTER October 81 patent medicines
.a,ros for sale In New York must be
.,lomra-.cI by clear statements Of
attic .o.trums contain. The makers
., tbCr panic want 10 give reasons
,bv their rostrums should be allowed
.,s.r former freedom Of circulation.
What efcc. The arguments Of these i'm
,o.cr. on The crcoulity OF the afflicted
I'm have IS u.l The stand of the
p,s-5 NJ Health Is emphatic enough TO
G.r,rrs-e a.i hope Of q reversal
Tho current journal of the Amcri-
..- gc..... Association praises The
-rbg-r tur ITS campaign against pat
IN. medicine takers and ITS policy OF
-,srartcs rc the quality Of goods adj
-cv...e6 I'D IT'S columns. The article
describe, such a step on the part OF
~swspsrcr as novel. but calls II q
standard that 500 q decade viii be &C
eeo+e5 hr al newspapers. This adver-
using policy. = adopted generally, says
-. "Tourrel would drive the patent
,,e5icirc frauds out Of business, since
M rcvsnapc- could think Of guaran-
-eeinc such wares. The article fol-
oTbcsc te parlous times for. tho
medical takcr The New York Tribune
,stertIv entered the lists against the
osses and the fraudulcn; patent medi-
lre wit. au educational campaign that
nromises 90 have far-rcaching effects.
Tho motto Of The Tribune is: First 70
Isst-tfe Truth: News, Editorials. Adj
vsrtiseDcrts' Naturally, living up 10
sucb motto bars practically all medi-
cal sfvcr, sing But The Tribune has
gone further a few weeks ago u an
rounte5 tlst it would guarantee It's
readers against loss or dissatisfaction
through the purchase Of any wares ad-
vertised ir its columns. Such step
on the par. of 70 daily newspaper Is. we
believe. unique a few high class
magazine give their readers tins pro
lection. bat, so far as we know. no
newspaper has ever assumed such
ask as tha. undertaken by the New
York paper As The Tribune says;
"Out Of our armOry OF defences
goes the comfortable old doctrine OF
csyeat emptor. that favorlte refuge OF
The newspaper whose hands are full OF
not 0verc.eau advertising revenue.
Cayeat euptor is the strict letter OF the
isw. but we shall never retreat behind
T. IN practice 10 means that the reader
axes care while the newspaper takes
he money Under our system he does
10, have 90 take care. We Will do the
taking care for him.
SHOULD newspapers over the coun-
try generally take this stand 10 would
sound the death lrell Of the fraudu-
lent patent medicine industry. lmag-
inc, II POSSIBLE, O. newspaper gUaran-
teeing its readers against less from
taking Pu,monol or Eckman's Altera-
live for consumption. from taking
swamp Root or taking Wine Of Cardui
or Lydia PIrkham's for female trou-
be- from taking Coutant's alleged
cure for deafness, from using Plapao
Pads for rupture. from taking any OF
The thousand and one wlckedly eX-
plotted cures for ancer-imaglne a
newspaper that guaranteed its readers
against loss or dissatisfaction carry
rg such advertisements
1T isn't conceivable that any paper
hat had the interest Of its readers
sufficiently 90 heart TO take the stand
The Tribune has could, In the nature
% the case. accept advertisements
from fraudulent patent medicine
concerns and ouacks. Yet. as moral
principle, the new standard set by The
New Iora Tribune. while so far IN ad-
vance of the procession, is merely one
Of simple. elemental honesty. II rs
me stand that is taken by every honest
man 30 business. The rapid change
hat is now taking place in the adver-
Using world makes one optimistic.
I'VE believe that before the present
decade has passed the position taken
by The Tribune will be accepted as a
matter of course by the majority OF
decent newspaper throughout the cOun-
Try. I'm the meantime every rlgnt-
minded citizen should throw the power
OF hls influence behind those puOIlca-
tons that are waging war against
frauds and leading m the hght against
those powers Of evil that menace ooth
public health and public morals. MoIe
power % the pen Of The New loIH
Irburc'"
"Harpers Weekly" follows the lead
o. The Tribune in an article attacking
The patent medicine traffic. The re-
cent order requiring that the ingredi,,
ents o. patent medicines be registered
az he Department Of Health, issued
By Commissioner Goldwater following
The Tribune crusade, is described as
creating as much terror in the patent
medicine camp as would a lyddite bomb
A report O. the select committee on
patent medicines for the Engllsn
House OF Commons has also been re-
ceiyed. 81. shows the restrictions
placed on patent medicine selling IN
other countries. the chief aim being TO
do away with secrecy Of formula, as
wa the effect Of the recent Board Of
Health order