South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-11-25

wen. oweu rne DOy n cnance any
how" said Martin. sOftening a little.
then suddenly talking very sternly
again as he caught sight OF Rodney
through the open door.
$50 you're still hanging around. are
your" he grumbIed. facing his only sou
,elentlessly.
Eyes, sir, but came to see Miss
Grayson," said Rodney, coming ~ TO
his father perkily. Come, Mary ne
added to the new secretary.
Really going into business. eh?"
scOffed his father. well. when you
fail don't come sniveling back here.
You can't count on a dollar from me.
You're leaving my employ. Of course,
Miss Grayson?"
"i won't snlvel-and l don't want
your money" retOrted Rodney 81
don't need It. why, II I'd known how
easy It is to raisO4S10,OOO I'd have gone
to work long ago"
Mr.. Martin, Sr., grinned at Mary.
You would, Ell? Well. what soft.
easy going business have you picked
outG" he inquired sarcastically.
The soap business" said Rodney
Mr. Martin. ST., was genuinely an
noyed
What? Why. you can't make any
money out OF SOAP"
"Oh, yes, can"
"I control all the important soap
business in the country"
II know you do, but 1 am going &c
take il away from you"
What" roared Mr.. Martin.
Yes, sir. I'm going 10 manufacture
the 10 Soap" began Rodney. spOuting
his piece. "unlucky for dirt-the most
expensive soap in the world I'm go
attack monopoly. I'm going 10 appeal
10 the American people for fair play
against the soap trust You've always
wanted me 10 go into business Well
I'm in. and forgive me. father. but I'm
going to put you out OF business. I'm
going TO advertise all over the world Sc
You can't fight the soap trust with
advertising; we're established" said
his father coldly.
Yes, yes, we can" said Rodney
Think what advertising means-thc
power OF suggestion, the psychology OF
print Why. 81 per cent Of the public
believes what it's told, and what its
told is what the other chaps been told.
and the fellow who told him read it
somewhere. Advertising is responsible
for everything"
Ambrose Peale came in during this
TRADE and stood listening. surprised
and pleased with his pupils aptitude.
People are sheep and advertising is
the way 10 make 'em follow your lead. &c
went on Rodney trying not TO forget
tie speech. Say, what makes YOU 20
10 the theater? I'll tell you. It's what
you've read OF the play or what some
fellows told you. and the fellow that
told him read II In newspaper And
that. father. is the whole secret OF Il.
You've got % De talked about. Get
EN- praisin' or cuSsin, but don't let
EN- be quiet. 1 want to tell you Say
wnat kind OF ducks eggs do you catF'
"Whatr cried Mr. Martin. aghast.
Do you know anything against the
duek?' shouted Rodney No. you
don't. But when a duck lays an egg
it's a fool and keeps quiet. but when
hen lays an egg-cluck. cluck. all
ever the place Advertising
Peale Joined the chorus on the old
gentleman'S OF side. and together they
talked such n blue streak that Mary
put her fingers in her ears.
The Offices OF the soap company were
located about halfway down Broad
way. There was waiting room AMI
= private Ofiice-as private aS could he
expected with three people using e.. II
was a rather commonplace room. fur
lnlshed comfortably. but nor elaborate
~. The walls were hung with posters
exiOlling the virtues OF l. Soap.
such as