The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-12-02
GREAT MODERN /:
CONTINUED from page I, first sections

Continued from page /, first section
which enables the company to special-
lie in the salle manner as II It were
operating but zone department. Being
devoted to the lines OF women's APP
parel and home furnishings, tile
house ,has introduced this class OF
specializing in two classes OF ner-
chandise. that Of wearing apparel and
home decoration and with the buyers
cooperation in their work is thus pre-
pared to meet the demands and con-
dttions that arise from time to time.
Another feature of the store is the
excellent natural light that has been
secured. The architect. through. al
combination OF very high windows In
front assisted blythe prism Hight, se1I
cured a strong mellow light that 49,
excellent for the examination Of the
merchandise on the second and third
floors. and there is perfect daylight
beaming through series OF skylights
from the roof.
8. w. Ford. who designed the
building, says: Sin the design Of the
interior especial care was taken to se-
cure airlnesse and comforts For this
reason the placing of fixtures was
not allowed to- interfere with light
and ventilation. Counters, tables and
cases were arranged In manner that
allow plenty of space for
aisles and every access to every de-
partment and section Of this store, !
and. In addition. daylight and natural
air everyplace."
White liEht from hundredssofgr great
globes suspended from the ceiling, IS
| furnished when the natural light is
insufficient. The same care was TAX
en- here as in. ELL other parts Of the
store to secure such light as would
be best adapted to the comfort Of the
customers.
h. For convenience and safetyla large
passenger Elevator Ion the east side
Of tho building. midway betweengthe
front and rear furnishes access to the
various floors. tits Furnished with
all modern appliances for safety.
and at the same time run at a speed
THAT fnsures the best of service. In
edition broad stalrways were built
Fin the rear Of the building. y
In the finish OF the store and its
fixtures and furnishings quartered
oak has been used. Paints and enam-
ell and gaudy colorings have been
tabooed, instead the substantial quar-
tered oak, which adds richness tp1the
interior and Is Of lasting service. The
walls and ceilings are light cream.
The chairs, tables and settees are in
the oak to match the wood work. as
are the many screens, mirrors. fitting
rooms and dress rooms on the var
lious floors for'securing privacy to GUS
TONERS in their shopping.
Unique Store Front. q
When customer first approaches
the store she is struck with the store
front which is entirely new and
UNIQUE. The show windows are so
arranged that one standing and look
ling at any given angle may see all
the displays Of the several windows at
the same time. One display does not
interfere with the view cf the other.
There are two entrances 5to the
store. known as the east and west
passing on In the vastness Of the FIRST
floor which extends back half the dis
lance from Main to Pike streets.
There ares two broad aisles, extend
EinE 10 ataight Dimes the entire dis
taneS, the wall shelving and cases are
of uniform, height, seven feet. while
I the centes shelving Is only 1--WE feet.
\ givfngSa Mllvfew OF the store.
+ The neckwear. ribbon, glove and
underwear sections occupy the spaces
at the right as you enter the east
front. next IS the spacious elevator
with. capacity af twenty-tWo peopla,
and directly In line Is the department
OF art goods.
Az you enter the west front first
are the umbrellas DISPLAYED In spe5
cialiy designed cases. and then dFess
trimmings, silks. linens. HoStens. etc,
extending back to patterns. Through
1.-THE center, Ranking each aisle. are
the toilet goods. notions. hosiery and
I stationery In the rear are the de-
apartments Of white goods and foot
isNesr. Tie main oillcss AZ Ia lie
*