Tulsa daily world. [volume] (Tulsa, Indian Territory [Okla.]) 1905-1919, 1915-08-22
Kendall "RoSebudS' Have Finished
Advertising Campaign in the East,
Their Wayt to Tulsa

of the Cleveland, Ohio, Boosters, en-
route to Buffalo.
At each stop, st. Louis, Chicago,
Cleveland, Toledo, Buffalo, the news
space taken up in writing the story
of the Tulsa Booster Girls" eXcelled
any kind of advertisement the city
could have purchased. Often they
We're given page one" space. Many
of the papers ran pictures of the
Rosebuds-an advertisement which
instantly attracted the eye of the
reader.
Mr.. Spearman Lewis Of the Chi
cago Summer Resort bureau re-
marked, IF Tulsa had had to pay by
the stick full for the space that had
been given in writing up these girls
II would have cost the city thousantsr
Of dollars"
At Niagara Falls Tulsa FSSsss'
were distributed.
Upon their arrival at Chautauqua
they went to Mr.. Bestor, the director
Of the institution, and obtained spe-
cial permission to place their liter
atuTe in the main buildings on the
grounds. Copies of The World edi-
ton We're placed in the library and
as they were taken out from time
to time by interested readers they
were Itpldttu ny new ones.
The girls had planned to earn their
own expenses in Chautauqua, but
found that by doing so they could
not do justice to the publicity cam
paign they had mapped out. They
felt that Tulsa should have the best,
so after looking for a suitable loca-
ton they found and rented at their
own expense a clever little cottage at
No. 6 Forest avenue, just two doors
from the lake front and the same dis
lance from the colonuade and the
amphitheatre. Altogether it was a
very attractive place, but the girls
were first Informed that the place
was not for rent. However, the
owner finally yielded when the girls
told him that they wanted to make it
were placed on the highest gable and
at the sides Of the door so as to at
tract the attention of passers-by. The
Tulsa World was kept on file. A
large visitors register lay on the
table and all visitors signed up and
took away Tulsa literature. II is
needless to mention how we'll known
the girls became to Chautauquans, for
everyone within the grounds knew of
them and their remarkable talent for
Statistics" or what they term
facts"
Divided Territory.
Using the villa as headquarters. an
extensive campaign was executed.
The immediate territory around
Chautaqua was divided into three
parts, each to be covered by a series
of small advertising campaigns. The
towns in the first division are James
town, Warren. Titusville. Oil City and
Franklin. In the second division are
Salamanca and Olean, while in the
third division are located Meadville
and Erie and their adjoining towns.
Titusville is a small town; sleepy,
e~asy-goins and almost entirely a res
idence town, a "city Of millionalres."
1t has a large number of oil re-
fineries and pipe lines. We found it
to be the home of a goodly number
of Tulsa oil men. We had obtained
a list Of men. whose endorsement we
wished to obtain, SO we went directly
to them. Mr.. Cooley was very nice
and assisted all he could in outlin-
ing our work. We must break the
rules of logical order here to say
that everyone wanted to talk Of Mr..