The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-06-27
y order To secure a larger share
of the trade of South America

States are adopting the methods
found successful in the past. For one
ding these methods include the care
full training of young men so as to
make them familiar with the customs
and needs OF the markets in which
they are to seek to promote business
with the United States. Thus the
National City Bank, which has cs-
tabilshed "A branch in Rio de Janeiro.
q sub-tranch In Santos and a branch
In Bucnos Ayrcs. is also perfecting its
own corps of expert trade advisers
who will aid American manufacturers
and exporters TO obtain n share of the
business heretofore held almost ex-
clusively by European houses.
AS briefly told in THE SUN, ono of
the National City's representatives,
II. o. Bailey. has just returned from
an extended tour OF investigation and
organization, which he commenced ten
months 60. and he brings back every
encouragement for American business
men to enter the great markets
hitherto supplied by France, England
and Germany.
in order that the American manu-
facturer or exporter may grasp some
thing OF the opportunities awaiting
him down there" said Mr. Bailey. 1T
would be well for him to remember
that in Argentina alone there are
5000 900 or 1000 900 people with all the
habits and customs and possibilities as
consumers of the best among our own
people. In that great country the de-
mand is for goods such as are sup
piled to the best and most cultured
elements in New York or Paris.
THE idea that the Argentine is a
raw or a backward country is simply
absurd. IL is an example OF the high
est civilization to be found anywhere
on earth. This would be sufficiently
demonstrated by a single glance at its
capital. Buenos Ayres. its magnificent
streets, railway stations, shops. hotels.
residences. clubs. subways and opera
house. And IL must be remembered
also that Argentina Is not a manufac-
turing country and never will be one,
because II has no coal or other ade-
Quate fuel supply.
This mean two things: that the
fScPsS - ~ llChC apoul
everything they need excepting meat
and grain, and that what they want
in the multifarious demands of modern
civilization Is the ven best In kind
and quality hat the world sup
ply. In establishing branches in
South America the National City Bank
believed 1t might make itself useful to
American manufacturers and we have
found out that this IL true. During
q careful investigation made here In
this country I found practically a uni
versal demand for banking facilities
In South America, and when / went
down there b look at the matter from
h other end I found tho same situa-
ton realized.
T get q true picture Of the actual
conditions in the Argentine when the
European war began It should be KEEP
In mind that owing to droughts the
Argentine had had two crop failures,
that q period Of land speculation had
been prtcked. with resultant effects,
and that tho monthly statements Of
commercial failures had been steadily
Increasing until the aggregate became
out oflll proportion to the normal.
This would show that the country had
been reaching a climax even without
the effects Of the war. which were
sharply felt there as elsewhere
Argentina IL one OF the fet' coun-
tries in the world which the wal GEMS
to be benefiting In a business way.
To-day conditions are not back to
what we would call normal, yet they
are going in that direction satisfac-
torily.
The Argentine Ia on q sound pro-
ductive and commercial foundation.
1t produces bread and meat, which the
world has to have. The soil and tho
climatic conditions enable 1t to pro-
duce them as cheaply as anywhere
else in the world. Great attention
has been paid to breeds of cattle until
now they have reached almost perfec-
ton. 1t would not be possible to
imagine more meat on four legs than
YOU will see on the cattle Of the Ar
gentine.
THE Argentine has a population
with wants ~innumerable and the
money to pay for what they want.
And yet Amercan business men nav.
hardly begun to avail themselves Of
this market.
THE European m thol Of selling
goods in Latin America has been
to extend long credits. One result Is
that the merchants have been in the
habit often Of overstocking with all
kinds OF goods far beyond actu ! re-
quirements. The war of course has
prevented Europe from supplying new
merchandise as IN the past, which en-
abled the Argentine merchant 10 get
rid of almost everything he had on
hand at an increased price, because
the country as a whole can sell It's
main products, beef and grain, at in
creased prices and the supply of meat
md grain for tho immcd!ato future
Is assured by reason Of normal rains.
This is why Argentina Ia the ms
country in South America hat ac-
tually has benefited by the war.
"The people ~ Argentina look to
Paris for STYLES and customs. They
look 10 Paris ~ a place Of
s%o1ourn ~ soon as they have
acquitted sufficient money for a trip
abroad, And France, as well rs Eng
land and Germany, has carefully, sys-
temat!cally, fostcred trade with South
America for many years.
For this reason at the present time
II behOovcs the American business
man to educate the consumer with
equal care If he expects to work into a
permanent share Of the business. II Is
no touch and 20 proposition for an
American manufacturer, lie cannot