El Paso herald. (El Paso, Tex.) 1901-1931, 1915-03-02
To Protect Advertisers and the Public

maize
publishes dIS'aTmates cTeua places before the public this e
other periodical having regular of the form of
boO notice. ha1db poster BILL circular pamphlet letter. or in anu o
nay an advertisement OF statement Of any sort regarding the circulation Of sal
other periodical having regular days Of regarding Ii
number Of said other periodical having regular DAYS
ISSUE printed circulated or sold gven distributed
day days BY said publisher said newspaper periodical han
regular days of regarding the average of copies so printed
circulated sod gpe distributed daily periodically
tain specified period Of time mich advertisement of
s assertion representation statement pupong be
mennor.
n REQUEST representative F Bu of FL Pas
& introduced in the Texas legislature the hill above o I
Imprisonment ten DAYS six months or both
provided The and of every
publisher for the bin If it be thought that the time a IN TN
present the campaign in its
behalf be started constantly increasing v so that the
enactment of the the legislature may assured
inns 6 . Intended to remedy one Of the business day
proposed measures for atTutb in ADVERTISING are snboT5i1st Ia t a
NO newspaper publisher honestly prescribing
publisher himself making circulating the circulation
No advertiser afford money any newspaper unless he
Inc newspaper circulation liar is thief but
5 guilt Is the greater because he knows exactly what he
deliberate and N no way the act Of desperate necessity and presumably
jail for The "a and knav His
acaly merely contemplate it criminal in the worst
because devng not only taking the
Of another false Ptn rendering equivalent
and dangerous
A1 T 4fets ed 45 5 5 ,S Gg Of the
t5s & f9r OF taese CLUBS have ygfan committees" which
Uniform law and AdubS succeeded
using every ezert to obtain its follows
o.
intent @ Increase the eo4u f2 the tb Pqei
qiTSfy to be made published before
5 untrue deeePtiya or mi5
With few amendments which the require make it express
exact intent and bring strictly within judicial practice
securities and 95 Vii me AuDs applying mainly to merchandise
Cos 5 1 WIN PROBABLY pass TINS session It is good law,
The bill proposed BY the FL PasO by representative
serving to define further untrue deceptive and misleading
penal code It makes little difference
making circulating false circulation ss a P e more
by enacted 10 miscellaneous a''
fraud The s f P 92 20: By 4n Fl Pso Fer
the circulation his n u all The newspaper publisher who lies about
@ fB5f fu4h .1l lie about anything else he
Sann be trusted to tell the truth to the the
cann be trusted to tell the fairly ruthfuy mpsTtay
false false puTveyor news and double
reputable business institution when fact it cheat I S y 5 poses
money Of its subscribers under false y i 0I gam
worthy and ought to be treated outlaw.
the facts publishers have devised SO MANY
% @ yi 70 deceive that even fairly competent auditors
confession that publisher dealing .shoods and is afraid to-
The advertiser ought to getting he is promised in
way Oh circulation and that he is getting what pays
9na merchandise without carefully checking invoices yet a large proper
n or business men pay Their newspaper advertising bills taking
The Buy u.s. S c PS number not Of
space difference BETWEEN window wen d S and certain a Hg8sF
o
Earo supposed there, the
he
the should
POsnel ana make protest ADVERTISE
mould
aIng prosperity directions
buying
the rotten and
hops would prefer that the
CnOpS double
he to hand SOC grade
A1a II you are buying advertising
ne publisher printing and distributing Of advertisement
MS sohcto
gu u measure full weight and full according
ugn 10 discount bill
osoue proof OF circulation before any payment