The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-06-09
Great Variety of Citrus Fruit

There is no genius of fruit that
yields such great variety of pleas
| ant and refreshing favors as the
citrus" The orange pleases three
senses with its color, aroma and fla
vor when ripe The grapefruit soon
| becomes habit" The lime is dis
placing the lemon as favorite
among those who desire acid drinks
during the heats of summer. II has
been lately discovered to be more
beneficial in it's action upon the
kidneys than any other fruit that
grows and its use has been recon-
mended to sufferers from rheuma-
tism by physicians. When Gail Ham,
ilton writer of popular essays
during the war between the states,
wrote one on the disoluation of life
in some country places she could not
enfrce the idea of the utter lack of
all that makes it pleasant to live
than in her title, Forty Miles from
a Lemon" What would life be with
out lemons If we did not have a more
than adequate substitute in the lime !?
Nature has even attempted to meet
the objection of those who are averse
to taking off thir gloves when they
eat fruit, by producing the angerine
that natural bottle of Juice, or
cluster of bottles.
Florida cannot produce too many
of such citrus fruits as 1t is profit
able to grow in this state The diff
Guilty Is not in the Potentially of
selling all she can produce but in
the undeveloped state of her mark
cts. California's markets are far
more widespread, but that state did
not find ready markets for her fruits
until she began to prosecute adver-
Using campaigns and she did not do
that successfully until she organized
fruit selling organizations mostly CO.
operative.
Now. like successful merchant.
she has gre faith in printers ink.
Nothing is left undone that will
serve to get people to talking about
her citrus fruits-no stone is left I'M
turned that might possibly hide be-
meath II a secret of success.
The Florida Citrus Exchange and
some OF our largest growers and
shippers outside of the exchange
have done some widespread adyer-
Using. and some of IL most effective,
too. We believe the exchange would
have done more and have begun
earlier II the managers had had the
earnest support for their advertis-
Ing campaigns of the mass Of the
members. We understand that one
of our great Independent shippers is
about to begin an extensive advertis-
ing campaign in the larger papers of
the consuming sections OF the coun-
try, not overlooking the greater
market papers The Florida grow
ers have the goods. There is SUBJ
stantial backing in the quality of
their products for almost any state
ment they might make about them.
But there needs to be aroused in the
mass Of the growers and shippers
spirit that will inspire them to ap-
plaud and second these efforts to adj
vertise the Florida orange and
grapefruit.
The policy Of our citrus growers
as II has been reminds the writer of
a boy he knew Of. This boys uncle,
| who had taken him in to raise,
| wanted to start the lad on a mer-
camille career. II was at that time
frontier town, many miles from the
nearest city and before the DAYS of
railroads, so that the country peo-
pie had to wait months TO replace
any tool implement that became
broken or worn out.
This man brough his nephew a
horse and wagon and a full supply
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