The Hartford republican. (Hartford, Ky.) 18??-1926, 1915-01-01
STATE EDITORS
ARE IN session
Discuss Problems of Trade
Affecting Business.
Skeletons Laid Bare, No Secrets
Withheld at Regular Elk.
perience Meeting.

The Louisville Herald of Tuesday
says:
A heart-to-heart talk among edit
ors, with no semblance of an effort
to withhold any secrets of the trade,
featured the session OF the Kentucky
Press Association yesterday afternoon
at Wa tterson Hotel.
Matters were not minced by ID. M.
Hutton, of the Harrodsburg Herald.
who led the discussion on THE War
Cost of Living. and How To Meet
It." Strictly ''insides stun was con-
sidered from all angles. Errors and
triumphs of editors were confessed.
and an inventory OF conscience" was
taken.
Never before In the history OF the
association have members unlocked
the closet and barred the family skele-
ton to brother editors. as they did
yesterday. The newspaper game. as
played by various editors OF the State.
was revealed. The session closed
with members enjoying a more init
mate knowledge OF each other. OF
their work. and clothed with more
power to increase efficiency.
Mr.. Hutton couched his address In
language to invite discussion and in
duce debate. The question of ad-
vancing rates on advertising. job
printing and subscriptions was dis
cussed by him. and the problem OF
getting business and cash was at
tackled.
In, beginning his talk. MIR. Hutton
said:
Every bushes MOULD be so run
that 1t is sufficiently flexible to meet
any emergency. Prices on advertis-
ing, Job work ala subscriptions. the
three sources OF newspaper revenue.
should be based invariably on the
cost of production"
As advertising is conceded to be
the main method of maintaining
newspaper. that feature was discuss
ed first by the editors.
Mr.. Hutton cited a member of the
State press who did not have an in
teliigent idea of what he had for
sale, nor what It was worth.
"He studied troubles or other peo-
pie. declared Mr.. Hutton. "and neg
lected his own. He carried more
than equal party between advertis-
ing and reading matter in his paper,
but he would accept any kind of ad-
vertising for any kind Of reimburse
ment. He accepted mining stock.
printed in green ink or paper that
ratified. for payment Of space. He
accepted six bottles of poisonous pat
ented medicine; printers materials
at double foundry prices: uncollect-
able life insurance policies; too much
railroad advertising for a short ride,
and to top 1t all of. yelled advertis-
ing, without compensation. and
thanked the bandit for hAs kind
ness"
Mr.. Hutton suggested that editors
"quit being dishonest" by taking
legal advertising at less than legal
rates. He also advised that the prac-
tice of charging obituary rates for
business advertising be. ceased.
The following quotations from the
Gospel of Scribes." were dissect@d
and digested:
Respect of foreign advertisers,
Matthew vii, IL.
Circulation-Are all men liars?
Psalms cxvi. IL.
Advertisers-are all of them ras-
Gals? Psalms Xvii. IL.
Your City-The best place to live
in. Revelations xxi, 2. n
Rate Card-The thing that makes
or breaks you. Luke Nv. ~.
A Safe Rule-What to charge for
and what not 10 charge for? Matth-
ew vii. IL.
Enoch Grehan, dean Of the School
of Journalism at the University Of
Kentucky. spoke ON Journalism
Mr.. Grehsn's talk was based on this
work that is being done at the insti.
tuition. Mr.. Grehan is a practical
newspaper man. who has seen Ions
service. and his address bristied with
interesting angles OF the game en-
Iperienced BY him.
| AT least three gubernatorial as