The commercial. (Union City, Tenn.) 190?-193?, 1915-03-05
Co Operative MOVEMENT
WITH LOCAL RETAILERS
American Manufacturers Association
Revolutionize Selling Methods.

lHcICudAulblu6 pldA tHdL VII
attract the interest of local bushes;
men has been brought to the atten
tion of this newspaper. The Ameri-
can Manufacturers Association
whose object it is to create a greater
demand for made in America
products, have decided to advance
campaign in several States. They
will cooperate with local retailers
in the various cities and offer the
consumers special inducements in
order to stimulate greater sales fo1
their products.
This new plan will be Of unusual
interest to our local dealers mas
much as 1t spells "co-operation" in
every respect and will give all re-
tailers greater facilities for inter
esting the consumers at large. This
city has been selected as one Of the
fifty cities of this State to which
this publicity campaign will extend
and all retailers will derive extraor-
dinary benefits, the Importance of
which means profit sharing dis
count amounting to approximately
ten per cent off the present prices
paid by retailers for American made
goods. Coupled with this, retailers
will get better prices from manu-
facturers, better discounts, longer
terms of credit, will have their
freight and express grievances ad-
fit literally in the contemplated
publicity campaign.
Newspapers, billboards, mailing
lists, circulars, tack-cards and other
methods of publicity will be used
and factory demonstrators will ap-
pear one day each week in the city
to demonstrate the products of these
manufacturers; giving the public an
opportunity to become familiarized
more thoroughly with the superior
ity of American goods.
Taken as whole, this movement
means that manufacturers will share
their profits with the consumers.
Through this cooperative feature an
enormous saving is expected for the
consumer.
One Of the many important things
which are to be done here, one will
be to establish manufacturers so
cal headquarters" This means that
a redeeming station will be estab-
lished in some local store where con-
sumers will be attracted daily and
inducements offered them to patron
ize our local home trade. A repre-
sentative of the American Manu-
facturers Association is expected in
this city within few days, at
which time he will confer with To-
cal business men regarding the es-
of this redeeming sta
tion in some convenient location in
this city.
In addition to this, it is the pur-
pose of the American Manufacturers
Association to combat the mail order
evil by convincing the public that
our retailers are in better position
to supply consumers with better
at lower prices. 1t is
The intention to get the merchants
If this city together at regular in
,ervals and bring them in direct
contact with manufacturers repre-
'entatives and point out to the peo-
)le the advantages of buying at
lone and patronizing retailers who
ire established and well-known in
his community.
This new movement is attracting
he attention of all national associa-
ion of retailers in this country and
s the result of the Advertising
den's Associations investigations in
he fields which have in the past
,een overlooked by national adver-
isers. The bulk of manufacturers
.dvertising expenditures have in
ears past been spent in the larger
tiles. A cooperative movement of
his magnitude seems to offer manu-
acturers wonderful possibilities in
tiles like our own, and in view of
he fact that attractive inducements
5ill be offered consumers, a tre-
lendous increase in sales is antici-
ated for products of = American
Among one of the inducements to
e offered will be 1915 Model au-
omobile valued at not less than
$4,000. This is to be given away l
} someone in this city through the
sdeeming station which will be es-
ablished here.
UNITED EFFORTS NECESSARY. /
The time has arrived when the '
sople of the small towns through (
ut this great country must strike t
blow of such force that will not h