Payette enterprise. (Payette, Canyon Co., Idaho) 1909-1935, 1915-07-29
THERE IS MONEY IN FRUIT.
Statement of Marketing Conditions
From the Growers Standpoint.

gon, Idaho, Washington and Montana
a purely cooperative institution with
the sole purpose of marketing fruit
in the most efficient manner and
making for the grower the Creates
possible returns.
MARKETING SEASON OF 1918.
The Association, organized as it
was, just on the eve of the marke'
ing season, nevertheless during the
season 1913, was able to maintain a
marketing policy by which the price
of apples was steadily advanced dur
ing the season and stability given
to the market that the old market
ing concerns had declared it was
impossible to accomplish, 1913 was a
short crop year but in previous
short crop years, owing to indis-
criminate marketing, it had always
been found that sometime during the
season prices had slumped and there
had been more or less demoraliza-
ton in the market.
DISTRIBUTORS WORK EFFECTIVE
1t is the exressed aim of the Dis
tributors 10 stabilize prices and give
the widest distribution to the end
that the consumer may get his fruit
at fair price and the producer viii
be insured a stable market for s
product at fair margin of profit.
1t is conceded that the work OF
the Distributors during the first year
of their existence marked the only
effective step in this direction that
has ever been taken in the North
went
GENERAL DECENTRALIZATION
OF BUSINESS IN 1914
The season OF 1914 started in
with a record breaking crop of APP
pies and an utter Decentralization Of
credits and the disruption of the
usual marketing channels, due to
the European war. Realizing these
unusual conditions, the Distributors
quoted opening prices ON apples far
below the previous year and as low
as would return a decent profit IL
the grower. At these prices they re-
ceived fob. orders for over 900 cars
when suddenly some of the smaller
selling agencies in panic cut the
price % per cent and over and al
though they represented compare
lively small tonnage, it was suf-
ficient to demoralize the trade and
the whole marketing situation was
thrown into state of chaos.
Adding to the distress was the
fact that soon developed that owing
to the unusually warm weather in
the fall the Northwest apples did
not hold up as usual and it was
necessary to allow many claims for
poor condition of fruit This condi-
ticn was universal in the North
west.
EFFICIENT SELLING CAMPAIGN.
In spite of the enormous crop of
1914, in spite of world conditions en-
tirely without precedent, in spite
of almost frenzied competition on the
part of smaller selling organizations,
in spite of the industrial depression
that prevailed in this country and in
spite of the many cases where apples
fell down, the Distributors with its
efficient organization effected a
greater distribution of its product
than before and immensely greater
than was ever attempted by any OF
its competitors.
WIDE DISTRIBUTION OF FRUIT.
During the season the fruit of
the Distributors was sold in 2Sl
cities in SO of the United States and
20 cities in Canadian Provinces
and something over 500 cars have
been exported in spite of handicaps
imposed by the European war.
Branch offices have been maintain
I'd in 9 cities in America and one
N England and rs exclusive broker
lge connections were established.
ALL FRUIT PRICES WERE Low.
Returns to the growers have not
been satisfactory but that is the
story of every fruit marketing
agency in the United States for the
,ear 1914, including not only the
lpple grower but also the Orange,
grape fruit and banana producers all
If whom suffered in greater de-
,ree than did the apple grower from
he general chaotic condition into
which the world has been plunged.
STEADIED MARKET.
However, wherever it had been
ossible to make comparisons, it is [
ound that the Distributors have uni
ormly done as we'll or better than I