Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-22
PINEAPPLEDAY
BIG SUCCESS in
COAST CITIES
Islands Obtained Large Amount
of Newspaper Publicity BY
Unique Observance
THOUSAND CANS
GIVEN AWAY AT FAIR
Mrs. C. H. Rose, Wife of Sher-
iff, Proves Fine Booster for
Fruit at Los Angeles

Great sheaves Of clippings from
Star-BuIletin, attesting to the enor-
nous amount of valuable publicity
given to the islands on Pineapple Day.
November 10, when the fruit. was fea-
tured all over the mainland, thanks to
careful advertising campaign boost.
ed by the Hawaiian Pineapple Can
ners' Association and the Promotion
Committee.
At the San Francisco Exposition the
day was especially featured. 5000 leis
and 5000 cans Of pineapples being
given away in the horticultural build
ing. in the evening a special concert
was given In the Court of Abundance.
IN which 20 Hawaiian musicians par
ticipated. as well as the Philippine
Constabulary Band.
pineapple day was a great sue
cess" writes C. Wright Of the Star
Bulletin, who is now on the coast. The
Constabulary band played in the
Court OF Abundance, and Mrs Worth
ington sang Joe Redding's Song to
Hawaii Like no Like, and Aloha
Oe.s Each number was encored.
Charles Clark made big hit with
Lay My Head Beneath Rose There
must have been 10000 people in the
audience. The Hawaii building was
filed all day. The fish exhibit is still
good and the music boys make hit.
aThe Fair is beautiful beyond de-
scrinticn One has to keep kicking
ones self on the ankle to realize that
II Is not the snexts world ss%a4S- ~
Many mainland newspapers carried
articles both long and short on pine
apples. the canning industry and on
Hawaii and its charms On Pineapple
Da. pointing out that the pineapple
canning industry has increased from
an OUTPUT of $4,000 cans in 1901 to
more than 60.000.000 cans in 1915
The following, from the Los Angeles
Express. which printed a three column
cut Of Mrs. Rose cutting a large pine
for two children, is tyDical of the sort
of publicity given to Hawaii by main
land newspapers on November 10:
''In almost everv- home in the Unit
ed States the golden fruit of Aloha
land Is being served today in some
form or another.
cit is Pineapple day and that de-
lieious fruit from far-away Hawaii Is
forming the principal portion of
American menus.
"For months progressive boosters
from Hawaii have been educating the
people of the United States in the ap-
petizing qualities OF the fruit. The
result is there are few persons who
are not aware Of the fact that pineap-
nles are a food 'fit for the gods and
that today has been set aside for COM
mon mortals to partake of them.
Railroads, steamship companies.
hotels and restaurants are serving
pineapples on their menus today For
several days the stores have made
special inducements for the home
folks to stock up on the luscious fruit
"One of the enthusiastic boosters for
Pineapple day is Mrs. C. H. Rose, wife
of Sheriff Rose of Honolulu. Mrs.
Rose is visiting at the home of Mr.
and Mrs. G.. E. Loomis, 635 East
Washington street Mr. Loomis is
jailer at the University police station.
Mrs. Roses husband, when he is not
to police duties, cnltivates
a 12-acre ranch, devoted principally
to pineapples.
To-day Mrs. Rose cut a pineapple
for Nettie Louise and Evelyn Mayme
Howell, little grandchildren of Jailer
Loomis."