New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-03-12
IMPOSSIBLE TO PLAY FAIR.

States long since rgdy this class of claims
with intention of honesty says General Manager Sche
Emporium play fair with Its customers whch
values Mistakes bound creep in and is the
public that pays for Them
buyer of twenty-five years experience IN various department
thus writes
every few department stores really advertisers
many the fault Of the house. account OF the
method of doing business the fault of the
for while the house be legitimate and
other business dealings the advertising department
may judgment latter the heads of these big
usually look after detail They engage
advertising them big salaries and naturally depend
them for results doesn't make any difference now ne al
long brings business That is why great
many New York successful and only re-
Gently had a demonstration of it"
might buyer often to blame he
Guido his previous records and so has recourse to
exavagant claims which the advertising manager not always a
check up has for months practsed
requiring its buyers and heads of stock to proof read and GER
y the advertising manager every advertisement te respective
departments spite this have admittedly crep IN No
advertising and diverse shop himself of
reliability all advertising daily for the sufficient reason that there
twenty five hours in any day.
NO VALUES" IN PROGRESSIVE STORES.
progressive have dropped the value claims
either in whole part addition Marshall Field Co. and
the Emporium the automatic bargain base
ment of which is widely Neither vaue" ire
duon prices quoted basement goods Before lies
an collar saes Ten thousand dozen col
lars of standard make at SOC dozen bargain
How wonder would have resisted the tempta
ton value conservative statement from point of
view reduction of so 60 or rs cent from the normal or some
other there sacrifice The
rgy efranng from anything than the mild and
justified much undeprd made handsome and thor
hopeful forecast of the and higher standard locally
the New York adopting this mo value stand
Bonwit Teller & Co. write
the comparative value is rgdy censored from all
of r advertising"
its right quote former prces-que different
matter from values as price is matter Oh Iac' whereas @ Is ~
opnonthe Teller makes interesting and
nifcant observations upon this practice:
"The practice of quoting prices is itself legitimate
logical procedure the reprehnse and pernicous abuse
which stand against AT the termination OF each
merchandise subjected to dasuc price reduction
hesitate the actual former selling price of
merchandise the reductions great that exaggeraon may
be the employ the former selling price
alw ys a very much modified FORM
BLooMINGDALE BROS. IT.
principle time by Boomngdae
advertising that where comparative price used some
explanation the of he which the
the for its offering price less
fetching elsewhere This but symptom of the growing belief
that pays honestly with public And Bloom
ngd Bros have fatty for the abgaon OF all comparative
price Advertising Many department heads esmist but
its ground and issued the sweeping order
launched last programme so H. c. Blooming
quoted The Evening Ma land am glad that
buyers other workers unanimous in the opinion that
advertising will have weight than has had
the purchasing public is suspicious of all values in
print drygds advertising The bune columns has been
the subject of so much criticism protest Gliding
former SERIES of $85 $35 gowns 500
have doubt that these goods
originally marked prices quoted
in yae as the
that such claims these have not favoaby i'm
pressed Gliding prospective And the
tendency distinctly opposite direction Month by month the
value priced elsewhere at waning from the
OF the better class stores.
PRODUCTIONS" BEING REFORMED
reductions and former prices Also there
Reductions
multitude local merchandising
selling seconds reduced
goods than there shops of this
In o
search the 1914 carefully with
but discovering seconds advertising the
of least Sak & Co., has half
cnspcuouy announced that certain lowpe offerings not
feet good the "en Silk Hose to-day 32
Frankly seconds otherwise they would be
would have been exploit that hosiery
pretty perfect whatever irregularities there being practically
the ad ruthfuy actual SOC values
special sae think could at least four stores
standard stock marked
of sale of Shoes incomplete
ranges from lines refreshing the familiar
design" falses whereby
seek TO clear cumbous stock Trade honesty! Surely
that prominent Saks
Co should prefer o deal in the straight facts!
further advance remains for New York de-
store mind the former they don't
San Francisco That
O. the Emporium Field principle avoid the
eschwing Statements Of