The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-08-01
Notes of Live Interest to the
Motor Trade. Local and FOREIGN

Clodio a Enss. Inc. United states repre-
sentat!ves and manufacturers of the Hou-
dallle shock absorber. have just received
an order from the Mercer Automobile Com.
psny for Houdaille equipment on their 1916
production.
Clodio a. Engs. Inc. have started the
now be a standard article On b Ameri-
can market.
w. r. s,ainak... vice-preadsnt ana a.
rector Of sales OF the Pathfinder COM
pany. says plans have been drawn for an
addition 80 feet by 400 feet to the present
plant to TAX care Of the $500 production
Tor 1919.
Announcement Of the 1918 model Of the
Monsrch Motor Car Company of De,roit IL
to be made about september /. r. e.
Hupp. president Of the company. VIII give
no Information regarding the new model,
Including particularly beauty Q, appear.
ance. 1T IL my plan" said MT. Hupp'
NO bring out a car for 1915 that Will prove
a veri,abie sensation. the ninth wonder
~ the world.'"
Alfred O. Dunk Of Detroit. Mich. former
president Of the Auto Parts Company, has
bought the property Of the Brisss-Detroi,e.r
COMPANY. Mr.. Dunk has aasociated with
him a ~coterie OF strOns financial men who
stand ready 10 place the Company on a arm
financial basis. The personnel Of the old
organization has been largely retained and
the manufacture and shipment Of De
tIOlteT cars VIA pc COuttuoV1 ~ ~
Mr. Dunk announces the appointment Of
Frank NJ. Eldredse as Advertising man
s n,.e waIiAe x. c; co mGSa fHsn'hhs s, Seen Been
with the Standard Motor Truck Company,
the Everi,t Motor Car Company and the
Chalmers Motor Car Company.
1--WE do not often use publicly the
bushels OF testimonial letters we receive
telling of the performance Of Goodyear
tires" rays J. Wilbur Hobbs. branch man.
aser of the Goodyear Tire and Rubber
Company. They are OF course a source OF
that Goodyear tires make good occa'
sionally. however. one letter stands Out
as typical of the many and we can't heir
telling about 1t. For INSTANCE. his one
describing the performance Of a Goodyear
cord tire. is from the $. c. Lowe supply
"'The tire has been on the from. of on,
Franklin demonstrating car since las.
August and we used It upward of 10000
miles without the least trouble, excepting
one small puncture, and. as you can see
II IL still serviceable.'"
An entirely new device to minimize th'
number of fatalities and accidents result
ing from the running down OF pedestrian,
by automobiles II a combination bumpe,
s :. n0: .rf.iy fender r%issnily n ,rysn'ed r p,
fender Ia so constructed thar II may b.
Instantly released by the driver. covering
The e %hs.l front 10 s at , ,n' tar s~o ff inchs the u tor ,S S'
ground with a nexibi. canvas poke, SC
arranged and adjusted that y will pick M
the car can be brought to a full stop.
The fender when not In use as a life
saving device appears simply az A bumper,
the fender feature being concealed within.
Automobiie manufacturers and tire
makers'are now working successfully ia
the sa me result-the prolongation of motor
car service. The motorist used 10 feel Il
necessary TO change hi. car every year,
This was not merely q fad Cars wore out
thought himself lucky to get a couple OF
thousand RIFLES on, OF n tire, Now a car
IL satisfa Glory on the average for three
years. and he buys his tires on twice the
mileage basis that once contented him,
Cars are being built lighter In weight,
with a resultant economy in the use OF
'ires, their mileage extending In proportion
as the weight they carry Is reduced. Hence
Il IL promised that most cars now beins
bought will be good for Ave years OF salts,
factory service. with q minimum of tire
The Empire Rubber and Tire compan,
Of Trenton; y. j., did two years ago fol
turers are now striving to do for the auto
mobile. The big pioneer step was thu
adoption OF red rubber for tires. This In
novation resulted from the company's ex
perience that red rubber applied to use
where strength was imperative. such q
rubber bands, rubber hose, rubber bottl
shoppers, rubber surgical goods, develope,
exceptional toughnsss and resistance. I
therefore presented itself as the ideal ma
terial OF which to make the automobile ,ir
that would last longest In service.
Processes were designed of a Kind I
safeguard and augment tho touEhness. re
silency and durability of red rubber.
WAS cured with an abaence Of free sulphu
so as to minimize Its heat conductin
capabilities. The tread was made extrr
thick.
The nrst completed red rubber tires wer
yiciously tested in comparison with tn
Empire. company's own gray rubber tires
the ordeal including grinding on the II,
testing wheel and actual work on the roa'
1t was found that tho gray rubber tire
heated more rapidly under friction. los
their spring sooner and blew out quicker
Not until these facts had been estabiishe
was the Empire rcd offered 10 the public
the increased price being accompanied wit
q guarantee OF sreater mileage.
According to p A. Williams. preriden nj q
the Gsrford Motor Truck Company q
Lima, the present method Of ceiling motto
trucks 10 quite different from what It wa
q few years ago.
'fhs. tims has gone h." sAid Nj. win
haA "vhso OSsb oessoso AsAs1 sest