New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-07-04
UPWARD TREND
OF PASSAIC MARKET
Conditions Have Shown
Steady Improvement
Since January |.
PUBLICITY CAMPAIGN
MAY BE LAUNCHED
Large Volume of Recent Trad
ing in This New Jersey
Civ.
By Charles F. II. Johnson. President Of
Passaic Board of Trade.

Passaic Board of Trade.
The healthy tone of the local market
since the first of the year has been
most encouraging, especially as the
market has been improving steadily
each week. The fact that there have
been more inquiries for all kinds OF
properties, and that greater per
centage of them have resulted in sales
shows that we are gradually returning
to good strong market.
The peculiar thing about our market
is that it is to a large extent local, as
Passaic, like many other Jersey cities,
has never attempted to advertise her
self in the way that other suburban
sections adjoining New York have
done. | believe that this era Of what
might be styled quiet growth" will be
superseded by a general campaign OF
publicity covering the entire state, ana
which will let New Workers know by
story and picture of the many beautiful
places in which 70 live. to play and to
work, within the state
No serious effort hae ever been made
10 combine the many realty and other
interests in the stare in such cam
paign Of publicity. The organization
of the New Jersey State Chamber Of
Commerce, a couple OF years ago, has
made the business men of the state
come to a fuller realization of the
value Of The state TO them, and they in
turn TO it, and now that this body is
broadening its influence by the pro-
posed organization of real estate
board allied with il there is little
doubt but what 1t will have a ire
mendous influence on the future devel-
opment of the state. This board will
be carefully organized and will stand
for the very best interests Of the state,
and will endeavor to give the buying
public an opportunity TO know New
Jersey, and to protect them against
INSCRIPTIONS developers and be IN a
position 10 advise not only the public.
but the real estate men themselves on
values and other information.
New Jerseys excellent roads, noun
tain and lake resorts, to say nothing
of the seastore, have only begun to
become popular, and the next few years
should see rot only the growth of the
permanent population, but also Of the
transient. through proper publicity.
Passaic, which is perhaps best known
because of its tremendous industrial
growth, Is still keeping up this pace,
as is evidenced by the figures that are
Almost $4,000 have been added to the
figures of FIVE years ago, within the
city itself, and the outside or suburban
district, which includes Clifton, ALI
wood, Delawanna and Athena. and
which is almost entirely residential.
will show an increase of almost 10 per
cent. This section is dotted with the
small individual homes, ranging in price
from $4,000 to about $4,000, almost all
owned by those occupying them, and
the growth is consistent and steady.
There has been no so-called boom. and
therefore our increases have been more
permanent, and one newcomer has
brought another.
Passaic is, in fact, only a fair sam
pie of the many places in New Jersey
that have grown steadily, and which
can offer prospective homesecker not
only the healthful and pleasant sur
roundings that are naturally expected
in a suburb, but also the convent
ences and comforts that are supposed
TO be metropolitan. Fine, we'll shaded
streets, fully improved. gas and cleo
tricity at reasonable rates, trSnspor-
tation service, which is both quick and
frequent; good, pure water, excellent
schools, fIe and police protection, So
cial clubs, fraternal organizations,
churches and a fine country club, give
opportunity for a variety of choice of
pleasure. After the hot days work in
the city the return TO the cool and
comfortable suburban home has to be
lived to be known.
Within the last month we have sold
to the Harvey Shade Roller Company,
at Athena, y. j., site upon which
-
plant On Lexington Avenue, Passaic,
which is just on the edge of our best
business section, we sold for the Rus
ling estate to Max Slaff a local build
err a plot Sc feet front on Lexington
Avenue, running through to Central
Avenue, and on which there are at the
present time a number of small "taX-
payers" which are to be torn down
Immediately and fine new building
erected, with stores, on the ground
floor and apartments above. In Cliff
ton we sold a six room house, with a
plot 3711x1O0 feet, for William f. Gas
ton, and at so Jewell Street, Garfield
another small house Cor the same
seller.
At Athena. n. j., or the property
of the Athena Land Company, recent
~ opened up, one five room bungalow
and one SIX room seml-bungalow were
disposed of and eleven plots sold for
homes TO be erected. IN the best resi-
Dental section of Passaic, which is
the so-calied hill section. we sold for
Edward NJ. Barlow plot, l00xlS2 feet,
with a fourteen room house. to
Charles l.. Denison, whc will remove
the same and build 4 fine residence
on the site for him5elf On the
Boulevard we sold for Louis Sommer,
Of New York. a plot, 50xl93 feet, on