The Newark journal., 1915-01-01


 Creamery-Canning Factories Sue
 cessfuI Where Vegetables Are Pen-
 tiful.
 By Prof. P. G. Holden, Director of the
 Agricultural Extension Department,
 the International Harvester Com
 pany, Harvester Bldg, Chicago.
 The production Of fruits, vegetables. grains and livestock will be vastly in- creased in Arkansas this coming year Thousands of farmers are going ta diversity their crops and have more live stock and poultry. Hundreds have told me personally that they were go. ing to raise enough produce to feed their families and their live stock and more to sell.
 In many sections of the state the early stages of diversidcation were marked by marketing failure. But they began at the wrong end. The first principle of good marketing is to feed grains and forage crops to cows. hogs and chickens. Live stock and poultry are more easily marketed than raw products. They are the best buyers of corn, hay and silage. Sell ing live stock asld poultry, butter and eggs is selling the finished products" and this system brings the highest re- turns and restores the fertility to the land The first marketing problem is to raise enough food for the people and to have live stock to consume a good part of the feedstuffs produced on the farm.
 Suggests Inspection.
 After this there are the problems of marketing fruits, chickens, butter and eggs and vegetables. Selling fruits is, Of course, big question with a natural fruitgrowing state like Arkan- sas. l would suggest that your com munity appoint delegation to, go into the great rruft dfstrfcrs or Mfcn1gan and see how the people there handle their peaches. There is nothing like seeing just how the other fellow does the thing successful year after year. Michigan is wonderful object lesson of the value of having hundreds of farmers clubs, all cooperating in a systematic plan for marketing their products.
 The way the people of Iowa handle their chickens is another remarkable object lesson. Nobody need lose money in marketing chickens One man said to me that he was going to lose S1, 900 in doing 1t right. He should noy go into it with the idea of losing one cent, for there is no necessity of loss In Iowa he will see how the marketing man fattens the chickens He will see how the chickens and eggs arc handled People there make chicken raising and selling business just like running store or operating a manu. featuring plant. The industry is worth millions of dollars every year He will see how butter and milk are sold He will see how counties and | districts are laid out into regular milk routes, and how the milk man makes
  l day, another Wednesday and comes 1 back over the first route on Thursday. 1 He will see that creameries should not be built unless there are enough cows cared for under suitable conditions ito keep the creamery going. Some communities in the South have lost I money in starting at the wrong end, | having the creameries before they had enough COWS and dairies
 The Canning Proposition.
 Then there is the canning proposi. | tion. Canneries are built and there is not enough produce to can. Result, both the farmer and canner become | discouraged and declare there's noth, l ing in this diversified farming. The l canner must contract with the farmers | for so much produce of a standard 1 quality before he can hope to operate | successfully. Promises will not work | Only through contracting and mak. l ing absolutely sure that he will have enough vegetables will the canner be | successful. Success or failure in mos, 1 instances results from starting either l right or wrong. It is simple, but 1t is 1 a mistake so often made because the 1 canner did not study his proposition l in district where canning factories are operated with profits to the grow l CTS and the. canners. Marketing comes easy when start ed right. But starting creameries, can l ming factories and building elevator: l without adequate supply means set | backs from which recovery is difficult Let us see just how Illinois and Iows market all their products without loss l misunderstanding, delays or uncer