Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-08-26
BABST, new HEAD OF AMERICAN
SUGAR, is MAN OF STRONG ACTION
Believes in Advertising and
Plenty OF It-Confidence
in Newspaper Publicity
BY G. W. HARRIS.
tin The Editor and Publisher.


e.. Earl p. Babst, the new president o.
the American Sugar Refining Com
pany. whose elevation to that import
ant office after brief four months Of
work for the company as a director
and yice-president was chronicled two
weeks ago, looks upon his new job
primarily as a new and larger oppor-
tunity for service chance for work
just hard, honest, conscientious
work
And wise men who know the history
of the American Sugar Refining Com
rany viii not incline to regard the
post Of active executive head Of that
corporation as exactly sinecure. even
at the present stage OF the rapid eyo-
luton through which il has passed in
very few years away from the policy
and ideals with which IL started just
about quarter of century ago.
HIS Present Task.
There is plenty OF hard work yet to
be done in completing the rehabilita-
ton OF the company in public esteem
and in the direction Of developing and
building up its business on sound and
progressive lines that are above sus-
picion or question and not merely
, ! within the edge of the law: and Mr..
Babst, whose selection for his present
s position ten years ago, or even five,
would have been SO revolutionary as
TO startle the business world. may be
81, looked 10 in confidence to continue and
assist greatly the evolution of this gl-
gsntic enterprise from the sayagery
OF monopolistic specplation to the high.
est ideal OF corporate management,
an ideal springing from keen appre-
citation Of the great practical value of
right conduct He is a man Who be-
lieyes IN evolutionary. rather than
revolutionary. processes and methods,
for he Is q student of history and a
master Of arts (from the University
of Michiganl, as well as clear think
ing business man.
In the prime of manhood. having
just completed his forty-fifth year
!, still imbued with the spirit Of youth
y. the has the aspect and carriage, the
supple elasticity of muscle and move
ment, Of man of 35), he confronts his
new and arduous task confidently and
with Astounding energy. He radiates
yitality-and good will
Praetises the Golden Rule.
Mr.. Babst believes in the golden
rule in business; not as some 'uplift-
AZ ers' believes in it--for the other fell
low-but believes in putting that rule
into practise in his business. He be-
lieyes In square deal" for every
y toiling, moiling worker in the $50, Coo
600 corporation which he heads. and
for every man and woman of the great
~ public who buys any quantity large
or small Of any Of the products which |
that corporation brings to the open
market. He believes in honest goods, |
honest quality, honest weight
:. And he believes in advertising
est adyertising-and plenty of it;
:. newspaper advertising, yes, and month.
ly and weekly magazine advertising |
! and varions other kinds of advertisins |
- that are approved by wide-awake and
progressive business men because they |
have proved their efficacy in bringing !
results-in selling the goods.
Thus much as q business creed may |
- be predicated on Mr. Babst's past |