The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-11-28

plan- Approaching at once the oppor
tunity her idea afforded to attract women
| who travel alone / became much inter
ested. We discussed the subject, pr,
and con for an hour or so. She showet
convincingly how a hotel hostess woult
AFFORD the best possible protection and
chaperonage to unattended women.
| The result was that 1 then and thers
engaged Mrs. Pierce-Hughes. She Is oul
hostess today and is in charge of the
sixth. or woman's floor. Only ladie:
are accommodated on the sixth floor
They may register there and thus avoid
going to the lobby entirely. They have
parlor. service OF maids. manicures and
the thousand and one things that women
who arc travelling alone may need for
| their comfort"
Was this having a hostess, a new
departure in the organization of a
hotel?" I asked. Was it never done
before?'
Meets Guests Mt the Station.
''oh. yes; it was quite an innovation.
but 1t has received commentator the
world over. As for instance, vassar Col
lese and several girls schools as well.
allow their students to stop at the Nc
Alpin. under Mrs. Hughes chaperonage.
She is notified when they will arrive and
meets them at the station. During their
stay in the city they receive the loving
care Of a gentIewoman. Mrs. Hughes
also supplies special information desired
by patrons. Shoppers. companions, at
tendants for tourists. and children's
nurses are readily procured through the
hostess office, and her services are In
the fact that Mrs. Pierce-Hughes Gre
ated her own position. She did not come
and fill a place. She came and made a
place"
Did any other Of your women man
ayers also create a placer"
An Advertising Expert.
Yes indeed! Mrs. Henry W. whipple,
who was a specialist IN bank advertis-
ing, also originated her position here.
She is the wife Of a prominent bank Of
ficer and only specializes for such insti-
tutions as obtain her confidence. She
had made a number of sojourns at this
hotel. both with Mr.. Whipple and alone.
When alone she always enjoyed the hos
pitality Of the woman's floor. The ad-
vantages Of this and many other things
connected with the hotel SO impressed
her that she intimated to me her de-
sire to advertise the hotel to the women
OF New Jersey, where her home is. 1 en-
gagged her to operate a three-months
campaign for US. II was so successful
and SO cleverly done that since then I
have secured her regularly on my stan,
and her able work is responsible for
many novel idea and original method
In our advertising.
she Is a graduate of the New York
University, and having done special work
In law, psychology and sociology. she
applies their principles to advertisins.
One Of her theories is legitimate pub
lefty. Mrs. Whipple also had edited a
department devoted to domes-
lie science With all this equipment YOU
IAN be sure that her'own home is run
IN the most approved lines. As a hotel /!
s only a large home, who could so well
'ealize and advertise its many advan-
ages as a woman who Is operating her
'wn establishment?
Mrs. Whipple is also in charge of the
meetings. and entertainments held here |
~ the New Jersey Federation OF
Clubs. The members of the
New Jersey Federation, in whose honor
We opened a free committee room, have
declared this hotel their official New
.ork headquarters. We decorated their
ommittee room In Continental bum and
lue and fitted it out with period furni-
ure. The McAlpin is especially accessi-
lie to New Jersey, owing to its prox-
nifty to the Pennsylvania Terminal and
he Hudson tubes. You see, New York Is
natural meeting place for all New
ersey. anyway. II you are going from
ne place in New Jersey to another YOU
ave to go to New York first and then
urn around and go back to get there.
he railroads running out from New
DIRK like rays and spreading over our
ster State make this the hub for the
erseyites.
Welfare Work for Employees. In
while speaking of important positions {
ED by women in our hotel L must mako .
'ecial mention Of Mrs. A. L. Evans. s
he Is a very capable business woman. a
Then we opened the McAipin I put her h
complete charge Of the floor clerks T
nd front office cashiers. She displayed | d,
.markable executive ability. Maintain It