The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-10-06
1T PAYS no ADVERTISER
A ROMANCE OF ADVERTISING

What does il profit a man TO be
the soap king of America II his only
son Is boob
Not a cent was Cyrus Martins
answer to his own question. Tine
yourg dog should go TO work and be-
come business mana soap prince
90 to speak.
Now cyrus Martin had secretary
named Mary Grayson. who was ms
business-like az she was beautiful.
Cyrus offered her s2.5e0 II she would
start young Rodney Martin on the
road OF industry. Nothing was barred
not even making him fall in love
Rodney fell. He wanted TO marry
the fair secretary. and when he brok q
the news TO his guilty parent, father
rose to the occasion with histrionic
ability. He fired the secretary and
ordered Rodney out OF the house
Rodney decided to go into business
for himself on the strength OF recipa
family cook book.
When old Cyrus Martin learned
this he re1oiced and drew May Gray
sons check for $4,000 instead Of The
$4,000 he had promised. Then Cyrus
remembered how hard II would be to
keep Rodney at work. and let that
contract to Mary. also. She was to
get ten per cent of Rodneys profits
the first year.
Rodney Terribly In Earliest.
Rodney was terribly in earnest. He
Just had to make good SO tat ne cot.
marry Mary. He made Mary secre-
tary of whatever company he Nigh.
start. II was not until he met Am
brcse Peale, however. that his plans
began to take on any definite shape.
Ambrose was the press agent for a
Broadway show that was sagging int,
oblivion. but he had the science OK
advertising down pat anc speedily
corrected few OF Rodney's errors.
One OF these was that 1t would pay
to advertise sheap soap: another was
that an advertising campaign could
be launched without money. Taey
planned to advertise "l3 Soap. Tn
lucky for Dirt" until Cyrus Martin.
the soap king. would have to buy them
out at big price. BY selling his
aeroplane, and few near-necessities
like that, and touching up some old
friends Of the family, Rodney acquired
enough ready-money to make q SPLASH
in the advertising world--but would
the splash last until Cyrus, the stern
father, relented and came around to
buy? II would not.
The French rights had been sold
to countess, VINO was due to pay
$4,000 for the privilege OF buying
Is Soap. just as the time that the
rent and about $4,000 worth of ad-
vertising bills had to be met. she
called. but alas, She had only a
draft for 100000; would messieurs
giver her. please. the 5000 change.
They would. willingly. but they didn't
have it. They didn't have any money
at all. Whereupon the countess tore
UP the draft and reviled them. Sac
had expected to get the change for 4
worthless draft.
It Ii always darkest just BEFORE
the dawn. When these earnest young
promoters were facing ruin and pic
turing the discomforts Of TAIL. in came
an order from Marshall Field and
Of ~ Soap Whoop' Hurrah. But
stay-where was the soap to be had .
Cyrus Martin controlled all tho soap
factories. The promoters OF Is Soap
had not made any provisions for man
ufacturing any soap. Clearly they
must make terms Wrtn father,
The elder Martin Had one rival
whom he hated beyond ali things else,
and Rodney made MIN believe that
his rival was going 10 finance the
building OF new factory. Father
relented, promised to take care OF tho
order. buy the trademAksr and give
and the enterprisanS advertising ex-
pert. Then Mis- 0rayson, who. had
moi been present when the deal was
made, said word too much and gave
the whole enAp away. The concern
was on the rocks for certain.
Gclls Out tlhe otock.
Mary CRIED : little when she found