East Oregonian : E.O. (Pendleton, OR) 1888-current, 1915-09-11

THE SAME PRESIDENT presides who occupied the
chair at the first meeting of the REQ.
THE SAME GENERAL MANAGER directs; the
same engineer designs; the same expert handles the
funds; the same purchasing agent buys; the same
factory superintendent oversees and finally the same
direct the sales, who have handled these impor-
tant departments since the first REQ designed
and made and sold.
ALL WE'VE LEARNED WE'VE KEPT right in
the REQ organization
AND IN THE FAcToRY-do you know there are
scores Of men in the REQ factories today working on
these latest REQ models who worked the very first
Reo' Hundreds who have been here six to ten years
so THERE AGAIN WE CAN SAY "An we We learned
we've kept" Every man has become specialists
an expert-at his particular task.
REQ DEALERS ARE RESPoNsIBLE-how
the credit is thersfor the biggest item For but for
the unprecedented action and the hearty cooperation
of hundreds of REQ Distributors we could not have
placed these cars in your hands at these prices
LIKE THE FACTORY ORGANIZATION the REQ
Dealer Organization has been with us from the first
Many of the principal REQ dealers have sold Reos
exclusively ever since the first REQ was made
WELL, THIS SEASON WE WE'RE confronted with
problem-prce competition to extent greater than
ever before.
OUR DEALERS INSISTED that, even though fortified
with REQ quality and prestige, still they could not
wholly ignore price competition.
WE COMMENDED that price did not matter, that it
fooled one-or at most only a small percentage Of
buyers and they not the most desirable.
WE SHOWED THEM that the cost of making Reos
could not be materially lessened without reducing the
y,no m he
wherever and whenever possible
WHY, WE REQ FOLK wouldn't want to be in business
five couldn't feel we could make better cars this year
than last; next year than thisl
WE SET OUR OWN STANDARDS and will always
ignore those Of others-at least when they trend
downward.
BUT THEY PROTESTED that the average buyer saw
only the price tag. That while he saw the reduction
in price, he did not notice the reduction in quality
in value. So they wanted competitive price on
Reos as well as REQ quality in the product.
THERE WAS ONLY ONE WAY it could be done
that wSs if the dealers would agree to handle REQ cars
on smaller margin Of profit than is the rule with
other cars We told them they would agree to that
we could set price on REQ cars that would create
genuine sensation
AND THEY Agreed It is an uprecedented action
We. believe. Ahdthat the hundredsofReo Distributors
assented to the plan due to another unique condi
ton-namely the extremely low of selling and of
giving service on REQ cars,
A CANVASS SHOWED this remarkable fact: That the
average cost Of the dealers guarantee on REQ
the cost of keeping it in perfect running order and its
buyer thoroughly satisfedwas less than six dollars
per car per yearl
JUST COMPARE THAT with the cost of maintaining
makes of carsl
WHY, ONE OF OUR DEALERS who handled two
other lines last season-but who says, most emphatic
ally, he will handle Reos exclusively hereafter-tes
us that the average cost to him per car on one Of
those lines was 500 and on the other S49-whe REQ
averaged in his case 81 rs per car per yearl
AND THAT WASN'T ALL. The factor that REQ
Distributors consider most important is the customer
satisfied or the reverse. For you must know that
though that dealer spent 500 to keep certain car
running he still could not keep the man to whom he
had sold that car satisfied-not even by taking il
back ard standing the full loss itself.
HE COULD NOT REIMBURSE him in dollars for
the delays the dsappointIlents and the aggravaons
he had suffered
so REOS WILL BE SOLD in the future on a lesser
margin from the dealer to fand factory MARGIN
has always been close was safe) than a7y other
automobile in the class or of higher price
AND YOU AS A REQ BUYER get the full b,neft