Milford chronicle., 1915-01-15

ertheless true, that the man who lacks,
or rather neglects, business tactics Will
fail And, as this lie true In the CONNER
cial world, it is also true of the poultry
raisers. Business tactics on a poultry
farm are lost sight of by many of those
WHO attempt to raise poultry, and it is
practically true of the majority of begin
ners in the business.
A vast army of poultrymen strive to
raise the best looking specimens and to
obtain a good supply of eggs at all sea-
sons of the wear, with a marked degree
of success, and yet when it comes to dis
posing of their product, they lack the tact
to obtain an outlet corresponding to the
character and class of their goods which
they offer for sale; this naturally greatly
diminishes their profits.
Business tactics to the poultryman
mean a practical system of work, coupled
with reliable method of operation, to get
the best out of the hens Secondly,a sys
tenn OF advertising, early and often, in and
out of season, in order to be able to get
the best possible returns from the pro-
duct The question has often been asked
how best to place flock of birds on
good, sound, paying basis. This qnes
ton can only be answered in one way,
according to my judgment, and which,
by the way, has been gained by practical
experience. 1t is, by wide awake sys-
tenn of advertising in the routing as given
above, and as believe, the best, quick
est and only means of accomplishing the
feat.
1t is true that the fancier, or the man
who breeds for fancy purposes, has the
advantage in so far as advertising is con-
cerned, owing to the fact that he gets
quite lot of free advertising by reason
of his exhibitions in the showroom; which
is especially true if he succeeds in cap
turing any OF the prizes. But even with
this, lie should not stop advertising-but
on the other hand, keep right on as
though his winnings we're not mentioned.
Many persons see your birds and note
your winnings at the show; but for every
one there, ten are missed, and you must
reach those stay at homes before success
comes.
The breeder of poultry for utility pur-
poses, misses the showroom advertising
and therefore has to maintain a system of
that will keep his name
and birds constantly before the poultry |
public.
The question of advertising applies
equally as we'll to the off season as it does |
to the busy season One has always |
to sell. If not eggs for hatch
ing or day old chicks, then pulets or old
stock, or surplus cOckerels. If the pub.
ic is kept acquainted with just what you
have to offer, and when you have it, you
will not only maintain your business
Turing the off, or what is termed the dull
leasOn, but instead, will have good bus
ness the year around. In other words,
f you intend staying in the pourtry bus
ness and expect to get from it all there
e to be gotten, don't lessen your adver
Using during the off-season as it will
urely work against your profits.
While in many instances, self praise is
ialf scandal, yet it pays to blow your
,wn horn the year round in the poultry ,
Only stick to the truth when
loing it and act upon the square, Then
when the busy season rolls around, you
viii be sure to get the lions share; but
o the fact that your name has been kept 1
onstantly upon the lips of poultrymen, {
nd with no disgrunteled customers. [
you will run ahead in sales of the fellow {
rho only advertises in the busy season. {
Remember, the wide awake poultry 3
ian plans as to when and where to place /
n order, so the man who advertises t
1methiDg for sale in the off season has a
Ireadv secured his orders when the busy {
sason's advertiser appears. t
Don't advertise unless you have some il
hing to sell. Word your advertisement L
describe exactly what you have to sell. t
ut above all things. avoid any mislead L
lg statement. Charge a price that will n
We you profit, and let this be part of
le advertisement. The greater the mum n
er of sales, the larger the returns, and Il
les will be more at a normal figure than n
an exorbitant one. Answer all cor Il
spondence in a business-like manner, n
wing all the information asked. Let j
e purchaser feel that his interests are "
ours, and above all things. be honest in d.
,ur dealings and success will crown b
,ur efforts. 81
If you desire to advertise in the Poul N
v Department of the Chronicle, the cost lie
III be most moderate. Just drop a card al
the Advertising Manager and we shall h,
kp DlPesure in giving Won all details, 81