Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1915-06-24
MUCH ATTENTION
BEING ATTRACTED
BY ALBUQUERQ
Tom Egan Wires That Adver-
Using Booth at American
Medical Association Meet
ing Is a Big Success.

Albuquerque's advertising booth a
the national meeting Of the American
Medical association which is beini
held In San Francisco this week Is at.
tracing "A great amount OF attention
ard receiving wide publicity. In fact
the booth is quite the center Of inter
est for the 5000 physicians from all
parts of the country who are attend
ing the meeting for the reason that
This is the first time In the history OF
the national meetings that COM
munity has had enterprise enough TO
exploit It's climate for the benefit Of
The physicians who send their patients
TO the west.
Secretary Egan Of the Commercial
club. who has charge Of the exhibit,
wired Publicity Director Wiley yes
tcrday that Albuquerque exhibit is
a complete success. that this Is the
best advertising the city has ever
done and that the physicians are taxi
ing great interest in the message
from THE Heart OF the Wen Coun-
try" which has been carried to them
by the Commercial club. The booth
is being used as a reception room for
the physicians when they are not at
organizations. and most of those in
attendance have taken occasion 10
congratulate Albuquerque through
Secretary Egan for the enterprise
shown by the city In exploiting It's eli
mate and resources.
The exhibit, which weighs over p
900 pounds. occupies the largest
space in the immense Exposition
Memorial auditorium, the association
turning two of the best booths into
one to accommodate the Albuquerque
club. The booth Is located midway
In the main aisle of the commercial
exhibit space where over 200 CONNER
cial concerns of national reputation
are showing their wares.
Well Country Motto.
on the back wall of the booth is
shown large heart with the motto
OF the Well Country about It. The
statistics are also shown,
with average mean temperatures,
relative humidity. days Of
sunshine, and attention is called to-
the elevation on the side walls. In
dian rugs form a background for i'm
mense pictures Of the city and itsI
health institutions, while one of the
real features of the display consists
II the illuminated transparent pic
lures placed In front OF electric lights.
showing the AGRICULTURAL development
" the state and the things of interest
% tourists.
In the exhibit there are over 10000
pieces OF literature which Will he
handed out to the physicians or sent
o them litter they have reached their |
homes. A plan was devised to get
his literature into their hotel rooms
20 that they would not throw II away
,r destroy II before having an oppor-
unity 70 look IL over.
Tho san Francisco papers have been |
more than kind TO the Albuquerque |
how. They are writing Il up from
he standpoint of interest as well as
rom the standpoint of news. Since
albuquerque is the only community
represented among the exhibitors she
omes IN for more publicity than any
# the commercial concerns. This
ort of advertising is a distinct de-
,arture and for that reason Is doubly
Secretary Egan viii bring
Tome with him some photographs of
he booth and exhibit.