Omaha daily bee., 1915-01-06
BUY 1T NOW APPEAL
is SENT BROADCAST
Farmers Are Urged TO Secure Farm
Implements Which Will Be
Needed in Spring
TO HELP AWAKEN BUSINESS

campaign. unique in character and
far-reachine in results. affecting the
general prosperity of the country, has
been launched with the Agricultural
Publishers association Irrational associa-
ton Of farm papers, piedeing its cooper
alton 20 interest the farmers of the
United states.
The slogan OF the campaign IL buy II
Now and the purpose a general awaken
ing % business throughout the country "
purchasers OF those things necessary such
as machinery. implements building ma
terial and other heavy merchandise are
made now instead OF later date.
Information OF the proposed campaign
was made public yesterday by c. G. Rose
water. general manager Of the Twen-
sieth Century Farmer who IS chairman
Of the special committee Of the Agrlcui-
tiirai Publiehers' association.
While the campaign should appeal 20
everyone, said Mr.. Rosewater. 1t should
particularly appeal 60 the farmers OF the
United states. Government statistics just
issued prove undeniably that the farm
ers today arc more prosperous than ever
before These figures show that crops
valued AZ ss.s12 e3s.0oo sss.o00oo0 in excess
Of last year. were produced on the farms
Of the United States.
FhFmera show Profit.
While Che manufacturer and merchant
are struggling 20 make ends meet--and
that Is the general condition throughout
the countryside farmers are particularly
fortunate In that they have shown good
margins Of profits
Tho farmers can make certain pur-
chases now which ordinarily are post
poned until the spring months. However.
u they will cooperate ia this campaign
by buying now. they will assist materially
in restoring the trade activity OF tho
country and at no additional expense TO
them. These purchases must be made
later Why not nowY'
The result Of such a cooperative
movement would be manifested in many
ways Factories would ba permitted 10
run full time with full forces employed;
many men. now out OF work and whose
families arc in need OF the necessaries OF
life, would be given employment Jos
bling houses would also be permitted 10
run full time sas
In short, The general unsettled condi-
ton would be corrected. confidence would
be restored much aeickera than under
present conditions. and a general Awak-
cning Of business would follow The
farm population alone IL nearly 100000.
An average expenditure OF slo would
place more than sfoo.0Jo.ooO In circula-
ton, from which everyone would reap
3 benefit.
Not IndfscrfImfnatc Buyfng. x
This campaign ie not one to urge In
discriminate buying. rather Il IL one to
uree economic baying. but inslstine upon
buying now those things which must bc
bought latsr." =
Tle Agricultural pubiisherh assocla-
tion represents tho farm papers OF the
United States and through, the various
qualifications the appeal BUY Il now" viii
be carried 10 every farmer insthe United
states. IN eddltion 4 Is proposed TO
have every newspaper IN, the United
States join In the campaign, while BUSH
meas men will y asked 10 insso the ap-
peal through their advertising and other
publicity
In Mr.. Rosewaters opinion the CAM
paisn should be az beneficial as the
carly shopping campaign.
The country prcas will Be asked 10 CO.
operate. Plans include the widest pos
aibie distribution Of the BUY Il now
appeal