Bisbee daily review., 1915-07-20
$25,OOO,OOO SAVED
 TO AMERICAN AUTO COMPANY IN ONE YEAR
Remarkable Statement of Facts Presented By the Advertising Manager for the B. E. Good rich Company of Akron.

In am interview, Mir F. C. Tibbitts, Advertising Director of the B. F. Good rich Co.,, Akron, Ohio, had the follow ing to say regarding S25,00000O al year saved for car owners this year.
 There are 1923,951 automobiles now statelicensed, and running in the United States
 'Of these 1,SO3,951 are pleasure cars-i e.. exclusive of trucks, etc.
 More than 90 percent of them, or about 1,623,555, use pneumatic tires.
 Each car will wear out and re- place on average, about one set of four tires per year
 "Because-tires and gasoline are the two big items of consumption in the operation of motor cars.
 The owner who uses his car 1000 miles less per year, than he would have done because of the high price of tires and gasoline received that much less return from his entire in- yestment in the car proper.
 But-automobile tires can only be sold In the ultimate. to the man who ! OWNS a car, and who wears out tires through using it.
 Every mile that each automobile runs means an automatic sale of tires l to replace that mileage with new tires.
 But all the salesmanship, and all ! the advertising under the sun. could not increase. by single tire, the total l sales of tires beyond the number Of cars owned by consumers. and the number of miles each consumer runs his car yearly.
 So this, then, is a leading reason why WE initiated and propagated that l Goodrich "Fair-list" Movement which we publicly announcedin the press on Jan 31, 1915 and which caused prac- ticaly every pneumatic tire manufaC- turar in this country to follow our lead and bring his prices down to a feairer ! level
 This is also the reason why some tire manufacturers, who could not. or would not meet our BASIC prices for pneumatic tires (even though our ! 'Fair-List" propaganda obliged them to make heavy reductions off their former lists) might enormously sup pose that Goodrich" tires have been cheapened in quality as well as in price
 Hence too, the following TEST offer to consumers.
 | We win cheerully pay for any | Goodrich Safety "Non-Skid' Tire. sold since our Fair-Lst' price reduc- ton (anuounced on January 3l19l5) which, when cut open shows any re- duction in quality in number of lay CTS of canvas, in thickness or quality of rubber when compared with any other Goodrich Safety Non-Skid made by us and sold at our higher prices ! current before the Goodrich "Fair-List movement.
 ] Because of that Goodrich Fair List' propaganda. every car owner who now buys any make of tire sized 37X5, now saves on each set of 4 tires an average of about S46.27.
 Every car owner who uses 34Xl ! tires of any make now saves through the Goodrich 'Fair-List' propaganda, an average of about $2615 per set ol | tires.
 "Other sizes in proportion.
 "The 1.623,555 state-licensed cal
 owners who use pneumatic tires now save about 20 percent of what they last year paid for ANY make and sig, whether they be Goodrich or compet
 ing brands equal to more than $25,
 00O,O ,O00 per year.
 z But, notwithstanding all this-thC
 fact which should loom largest tC 70 TIRE USERS is the contrast of ll percent to 40 percent in prices that
 stnl exists between the low price o
 the best non-skid tires (of fabric con r struction) that money can buy, or th'
 largest rubber factory in the worl, ,- produce (to wit, Goodrich NonSki' S Tires) and all other responsible tire ! in the held."