Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-01-15
DETROTT'S RAPID
RISE ATTRIBUTED
TO ADVERTISING
E. Phil Merrill, of That
City, Tells How Other
Progressive Centres Might
Enjoy Business Booms.
Ru E. PHIL MERRILL

Manager Educational Department. Cadihao
Motorcar Company, Detroit
Detroit beoame the hub Of the automo-
bile industry simply by advertising its
wares. From the housetops the cry was
raised, Made in Detroit and It's best,
ana aa result the town has developed
so rapidly that an Aladdin might nave
wrought the change. You would ASK,
twas II because OF advertising that the
city was really nader" and 1 reply with
emphasis, Yesl
Tbls is how tho wonderful city of De-
troit gained worldwide fame. Do you
know that the sun never sets on Detroit
made products7 This is no exaggeration.
in every country of the globe Detroit
articles are TO be had. l do not care
where you travel, you will find that good
old reliable mark, Made In Detrolt' ever
prevalent Not only is the town great
automobile centre. but It has many other
great plants Just for example, Detroit
Is famous for its
Automobile manufacturinB cohCeihs'
Stove works.
Paint concerns. likewise manufacturers.
Pharmaceutical Laboratories tParke'
Davis g. Coz.
overall factories.
Corset making establishment
And the largest brass and copper roiilns
mills in the world.
All of these industries have been adNer-
tised broadcast throughout the land, and
| as a result nearly every one in this coun
| try and abroad Is familiar with the things
| that Detroiters construct.
Detroit is probably best known as the
| home of the automobile industry. 1t was
| in the city OF Detroit that few wise
| investors saw the opportunity for estao-
| fishing the place as an automobile Indus
| trial point with the advent of the auto
| mobile came the demand for proper sites
| for automobile manufacturing plants ana
| as Detroit made itself heard concerning
| its water and other natural advantages
| 1t was not long before the same investors
| were attracted there. The Auto car
| Ford, Cadillac and Packard automobile
| companies were the pioneers, and today
| YOU can see the result. 1t all came about
| through the wonderful channel OF crying
| your wares so to speak. Let the other
| fellows know what you are doing. You
| city fathers, once you attract good ousi-
ness, hold it. .
| Reputable manufacturing concerns IN
| Detroit delivered the product to please the
public and the result is everywhere evil
denced Detroit made automobiles-uke
| everything else-to please the public
There YOU are. The establishment of De-
trolt as q centre for various Industrial
plants came about when men of means
took a chance. Again l point to the re-
| sult What Detroit has done otner Cltles
can do by advertising. There Is hardly
city In the world to compare with De-
troit's skilled mechanical labor. Tnat
making a big statement, realize. but
II is so.
After a extensive advertising campaign
the city of Detroit profted to the ex-
tent of several automobile manufacturing
plants-that was during the early history
of the industry-and once the firms To-
Gated, men of wealth took hold and pro-
gression was history-malting.
Philadelphia is admirably situated and
I believe has more natural advantages
than many other cities. The great city
is near the coal fields, has railroad and
other transportation facilities calculated
to be attractive There isn't any reason,
to my mind, why Philadelphia, with all Its
beautiful surroundings, wide streets and
other advantages, cannot become as in
dustrially we'll known as Detroit. Phila-
delphia has a great right to cry, THE sun
never sets on Philadelphia-made goods
but the world doesn't know it. One word
solves the question-advertise.
Camden has a great worldwide repu'
tation. Its advertising factors are the
Victor Talking Machine Company and the
Campbell table products firm. These com
panies advertise the city as nothing else
would, unless an earthquake destroyed
the city or some other horrible catastro-
phe occurred. 1t pays to advertise. II
you do not cry your wares who will know
what you have to offer?
-