Omaha daily bee., 1915-06-11


n anyone wants graphic idea Of exactly
what Detroit has done by reason OF advertising,
the following method will bring the facts wildly
to the attention:
F1rst-Advertisns, done right. produces bust
ness.
ACKNOWLEDGEMENT is a larger advertising GER
ter on the basis Of its size than any other city
in the United States.
Third-Detroit stands today the most pros
porous city in the United States.
The conclusions are absolute and obvious.
Detroit is successful because It has advertised.
And for some Of the more important
details. During this fifteen years the popula-
ton OF Detroit has more than doubled while
during the Same period the increased population
Of the entire United States IL only 2 per cent
The difference between the Increased popula-
ton OF Detroit wss because Detroit advertised
Il is entirely impossible 20 absolutely decide
why things happen. but IL IL not at ali unlikely
that the first and real advertising impetus
which came 20 Detroit was by reason OF its
beauty and natural advantages. Be that as It
may certainly something has come TO pass in
this beautiful city which has brought about the
conditions above enunciated. and that is quits
enough for present consideration.
Out on jefferson avenue you will find two
OF the largest stove manufacturing institutions
in America. and II you are particularly in
organized advertising department. The devel-
opment OF the stove industry in Detroit has gone
hand in hand with the development OF its ad-
vertislng, and today the industries are using
publicity more than ever before. and q close
next-to-the-dealer basis
While Detroit has been busily engaged IN
manufacturing a great many useful articles. It
has at the same time. pioneered and built up
the industry Of making machines to add UP
everybody's business. and advertising has had
a great deal to do with the development of this
industry.
Besides the lines enumerated. Detroit leads
in soda ash and other alkali products. in India
rubber products. in the output OF aluminium
castings. In varnish manufacture, in overall
production. and lastly. but not least, in auto
mobiles. - sG
have purposely mentioned automobiles last
because, TO some people the idea obtains that
about all there Is to Detroit manufacturing In
terests Is surrounded by the automobile indus
try and It might be well to understand that.
although Detroit Is beyond doubt the leading
manufacturing city In this line. at the same
time II also holds important position In
other lines OF manufacture. and now we will
look into the automobile situation Just for
minute There was so much to be said In re-
gard to automobiles in connection with the adj
vertising in Detroit, that for time It seems
almost impossible to determine exactly how the
matter should be covered.
Now. I wonder how many OF you have ever
stopped to reason why Detroit Is the automo-
bile center OF the world. What is the lOgia
back OF this growth Detroit does not produce
iron, fine steels aluminium copper raw
materials. Detroit not originally a great
center for skilled mechanics II was not
center OF rubber manufacture; It was not
center OF leather production. why, then. shoull
the automobile industry have centered in De.
troit?
The chief reasons are that two OF the frat
few manufacturers began in Detroit. almost
simultaneously. These two beginners were
leaders and have prospered. Through their