New-York tribune., 1915-11-30
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Conducted by Samuel Hopkins Adams.

Conducted by Samuel Hopkins Adams
Th;. department, i. devoted separating sheep of
advertising the goats-and hanging bell the goats
serious topic that is not too serious
endesvor will be with fairness either In
print or whe . ne1peden, by private letter all f'T
questions advertisements while rens the right to plead
ignorance the right 1t asks nothing tor "
confidence of its correspondents giving
and addresses confidence which will never be v
clearly whether prefer to have your name
withheld froma printed here No unsigned communications
am regular your department and great S 9dm %
s % % % and thas a aiSn s look TS 1a a I sd TRGr sG
In and FrSay & answer s% h%ser taft S you Now SS Gersas
i0s TTi5tsn mua aGt s on 4e poesy s "'''0'' '''
NOW. s. have pG sBSP S S up IN to rds @ fs'i@s S your
% not a knows 1Pa' s'GS movie oes eon the
H0TP Psrsmon tSs r%Gs Pn CORPORATION f Truth
% s sn senf ada R s1ea qG pToduisd T the
thin. S9.1isE made little mistake "h'"
PARAMOUNT IL FSTHHHs sSHs GG7sFiaa GGHFGhA6S%
xcenion noted and approved Advisor, general review
Of the field still believes advertising rule is composed
on the basis of vor the instance cited by Mr.
Traendy exaggeran bald and obvious Such
NOS ~octas has been made of Pictures Corporation
advertising since the receipt Spaudng letter. six weeks ago.
and while it certainly written in he cod meculous spirit
nor wholly devoid of the "dvne of poesy, it
roves to be enny consistently truthful The Advisor bg
present his compliments congratulations Mr. Spaudng ana ne
organization which he represents
circular S the ."a Salt n.:oo. sS s ysds1Rse hsE snas: a.
Ss {; sHT1. SSs S % Sh 3 @ ssop
@ Sas@i viii psS TT % ain GSatqsn ai tenfg Bai
and the S great s nqBssF % pests % h' on Of
npudsn make the Alfred iiRt B'StRfr' ER
Epcrt opinion always Mr. Neu pharmacist Nobody
better than one in the the falacy of patent
medicines Yet the patent practically force his wares
upon the by heavy advertising in the newspapers nu
demand significant excerpt from the 'ao oaiV Oo ~
the retail drug trade:
ss catchy tS and nTaStsfa f0seeqI to the
draggist Customers coming to your store for Lime
stone Phosphate"
Another pharmacist writes me concerning Limestone Phosphate
This article clearly msbranded limestone is an i'm
d SGess 61 % of sesmsnt & @ to Of f'4Ss fhs
@edeinai SSsSe af'y1 yaiue1
To human gubity limit Doubtless thousands will be
cd 70 believe that ordinary fertilizer will recreate nerve wrecks
undown brain fags pessims into "a virie optimistic
rOsycheked people, because the newspaper
tell them the times that the best class OF drug
gsts longer back these absurdties Of print
Of MI & Psi: ,si: S of Ios S5 Anss
points 5 his D%dSaB sB ra4s ms sTy @ p @ fo @ % Sa
while 6 West s saw S his %dyeTt%s1 in % "S S
sS by hi: 5ise 9se but %o "sht tnees s.s
as s@ and ss Ros : G % S % tS e e sS 'S SF @
s iHs st 'aa sn &s f 'Ps'1a %od
:s9' Sss1 6SSs% H. s
sroy ssRt h@ postage
aSt d iSTsG d S 'Pin an E what hesSt
sPss19i' sP. sSoa S'i s
OF course possible that the shipment lost the
mails But anything goes wrong business OBVIOUSLY
Quoted as special
In his letter complainant above Sinclair hints at libel
ceedngs style of punctuation of
his devisng:
would T y sste;ss that :';A :}T a. f'; %
this jealous but trust ha VIII cost
themh wort of the advt"
Alas that the brightest promises of libel seldom As
f scientific interest Sinclair witness stand
inc his would be worth miles There
excellent Sinclair woud not use" The Tribune
I an eoav excellent should "The World and The
But overlooking trick in staying out Of Ihe Even
ing Telegram?
Will YOU please The Tribune column II the following
fake IL s the compoundg Mrs W. r. =
aFor Headache advertisement from the Globe Theatre
Clevelands External Use Only No
internal dr0ping Safe and Will headaches out of 10