Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-02-14
And When She Came to Drcss for tho
Ball That Night Her Hair Cracked and
Broke OFF an Inch from Her Head

san mat Night Her Hair Cracked and n
Broke OFF an Inch from Her Head
nat to cover the wreck OF what had been
my beautiful hair. Had sat nearer the
stage an usher or n neighbor would have
demanded the removal Of my hat And |
would have been laughed at because nv
wig was crooked or my transformation
had slipped.
after while stopped wearing the
wig because it heated my head and
caused worse headaches
Then my mental suffering was greater
than ever. a light thatch OF hair like the
down on duckling was beginning TO
grow. but only sparsely, as II were. in
patches. ! suffered grievously from re-
marks overheard regarding my appear
ance.
Pretty woman said some one at a
restaurant. but look at her hair I'll lay
you box OF gloves she IS Just out OF an
insane asylum. Shave their hair there,
you know
After having rccitcd what she told the
court, as in the foregoing. Mrs Davis con.
tinucd to q representative OF TINS news.
paper:
Il sued the hair dresser for $4,000. 7
based my claim upon tho more than
$4,000 that had expended on daily mas.
sage 10 soothe and electrical treatments
to stimulate, my poor scalp; for the
wigs and transformations ] had to buy,
and the caps 10 conceal my dreadful
cranial condition. Also for the fees OF
my lawyers. The $4,000 claimed was
some compensation for the mental an.
guish had endured. was not. how.
ever, disappointed at the verdict, because
have all the money want. l won what
/ wanted moral victory. was able
through my case to warn other women
against repeating my mistake.
My story has n double moral The
first Is, Use the measuring rule CT your
common sense when reading en- adver.
tsement. Ask yourself whether tho
claims made are probable Second,
Never Use a curling iron on your hair II
God hasn't given you wave in your hair
make tho most OF your straight, tresses.
i am going back TO San Jose, Cal, to
watch over my little daughters educa.
ton. go in pcnitence and In triumph.
Women. suffering, l salute and warn
you!"
There is. Of course, another side to
every picture, and this Is the explanation
the hair dresser made
Il have had 5000 everlasting waves in
iive years. No one Is infalliblc! There
nave been few failures. AT most one
per cent. But they have been in cases
In which the hair has been often dyed
or bleachcd, or both Mrs. Davis did not
tell us her hair had been dyed We
kne" 1t had been blcachcd because we
could tell at glance. There is no nat.
urai yellow hair. Light hair has a drab
tint, Following my instructions orr
operator warned her that since her hair
had been devitalized by bleaching we
could not guarantee that il would not
lail out In the treatment. She said, Go
ahead L know she denied this OH the
STAND, but 1t was a question OF veractty
between lis. We charged her fifty dol
iars because OF the poor condition of her
hair VI tie'
me day after she won her suit four
customers came in for an everlasting
wave We asked them whether they were
not frightened. They all laughingly re-
pileu that they were not One of these
was customer who has had an ever
lasting wave put into her hair seven
times in two years"
But why so often II It IS eyerla stinqo~
because we cannot prevent the hair
growing out and the everlasting wave
moving down toward the ends of the
mar. ~ is on TOP of the head that the
sired is secured. Therefore my customers
wish to have it done over and over. We
guarantee that in normal conditions #
Will last six months
The electricity is not applied directly
10 the scalp. 1t is only used in heatine
the irons. Besides the hair Is moi wava5
nearer than an inch from the scalp And
we slip over the wisp of hair as protec.
t'on hbroid disk that will not burn
Since this woman has caused tho
trouble we have had printed sip we
ieIu .,, every customer to sign, assum-
ing the responsibility themselves in case
OF accidents. BY improvements we have
lessened the time Of the operation from
eignt and half to three and a half