Evening star., 1915-12-02
Developing Into a Science and
Is indispensable to Success,
Edward N. Hurley Says.
SPEAKS TO ASSOCIATION
ON NATIONAL ADVERTISERS
Vice Chairman of Federal Trade
Commission Tells Business Men to
Go After Foreign Consumer.


cess Edward N Hurley, vice chairman
of the Federal Trade Commission. told
-, ,;. - ~.;, .ao+;
eie @''Aoii " ->"'ioii'i ~ =. -
ers mere last night. He told them
honest advertising is an asset and that
TO him the activities NJ advertistnp
4
natad that oanna.t,,ar - 49, t,,t,ra !.
to be conducted on a higher plan.
Commissioner Hurley outlined the or
ganization of the commission, and told
of the help 1T would be to industry In
making surveys and gathering simple
| statistics regarding business cond1-
| tions to guide business men in their
| future actions He urged that Ameri-
can b,siness mo-, sbou,d eet INTO the
I
4"ue' hs
I Shouid ann 10 sell Irom 10 10 ~ per
! cent of their output to foreign con-
surars market he said which in
-, e; ,..; 1;
,l.,.. tei1i. N 80 ins,,ra Tho
! s ~ s. - ~,:S ~ u ~ 49,
i.l ND - a. .uIei, n's einpioses Gnu 't as
e eouiitis s, aiiis. .sie NJ ~, s1 e,o "
49, lSt go. 60 ;.; :, - ~ ~ p C,ai
;..o In,. ~ > a. 49,. 80 ~ -
| So 80. - ~ -, - " - ,i
| Ee " 49,. e -, g fto 49, - ~
60 ~ -, q 49, 80 80 a.
| ,'1pri7.. ~ ~. ~ ~
i aieaae ~ -, - - d.,nd -
%. ~ aii " % uo u
~ - 80 nis % hot ~. Iii ;s;,.. a. o
a,I ~ IL pJi,le 49, he,asts iu.i i.ast r'au. -
- Ir a,'a,,,,Io a. - thi,,i ~
a III S,,II, nt W 10 'ii,e i,,at Ia,
a., u ~, 10 tu..s ;pp' appi eoise ~ Jus. h eos,
80 e ~ go ~ ~
Olmcult TO Sell TO SaleSmen.
ar. :: -. ;. :;
20 eui ioas ahoiiiais lhsit - 10
n
| engaged strictly in the selling game
| than to apv other class Of business
NAV .,,ha. eaI,o,, +bin1 10 c.n te,cb
man. ma ieiio" 'hAih' " @"i
me something ABOUT oy business IS the
resentful remark one is apt to make
when the advertising man sends in his
| card. But that is the wrong attitude
| to take. 1t may be that the advertis-
ing man has something he can teach.
| something fathered out of his broad
| outlook on the entire business world.
1t is a safe rule always to see him,
anyhow. and give him hearing, for
the germ of great idea has been sown
| in just such conversations as these. In
served in seeing him. Right here let
;s the Manner ,bing q h,,sinees ,,,sy oy
has to distribute and gets him more for
! the investment than anything else.
Honesty IN adVertsling is also an asset.
! Of
| against dishonest advertising methods
1t is one of the most hopeful signs OF
the times also an INDICATION that the
dvnted ~, ~ hi,han -, - ~ ~ 'o
TT is probably tr1e that the American
business men lead the world in the
matter of extending sales through ad-
vertising. If you gentlemen did not
have sound knowledge of it YOU
would not be spending on advertising
$50, 100000 a year as understand the
| members of your organization are do
| ing The problem of how. when and
where to advertise has been pretty
| well solved But there are other busi-
| ness problems to be solved
| The work of the advertising man is
| tied up closely with that of industry in
| general Prosperous factories and
| busy stores mean advertising The
| problems that affect merchants and
| manufa cturers relate directly to pros-
| Partial figures collected by the com
| mission showing the division Of the
business units Of the country were an
! nounced
| Number of Business Corporations,
|
! LEAVING out VI tie CONSIDERATION, ne
said, the banking, railroad and public
utilities corporations and referrinp
-. .1t"' a ~ W win
| trade ana industry, we nnd that there
are about 100000 business corporations
| IN the country The astonishing thing
| !. - 49, ,en ~
% .A"e - .ose ''o.e 'nan .'o'oo'
dition 10000 make less than $4,000