The Birmingham age-herald., 1915-12-02
Vice Chairman Hurley of Federal Trade c Commission Gives Review of Business Conditions in America
AGGRESSIVE METHODS TO SECURE FOREIGN
 TRADE ADVOCATED
Thorough Organization Nec- essary if American Manu- lecturers Secure Perma- nent Hold on Trade

New York, December 1.-Much of
 nations business stll is in the hands the small business man. according to | ward N. Hurley, vice chairman of federal trade commission, who outli, before tho Association of National Adv tisers here tonight &. survey of busin being made by the commission Ono purpose of the commission. Hurley explained, Is to act in an ads capacity to all industrial concern
 the survey is to determine the < a various business units. The speake
 investigation showed that eliminati,
 banking, railroad and public utilitie
 porations there are about 250. GOO bu e
 corporations in the country Of ft
 100000 produce no net incomes: a0.oOt
 net income of less than s5o00 a yea
 only the 60.00o remainin. make 1 year or more.
 or the 60,o00 corporations in the year class 20,oo0 have sales annu:
 less than sioo,ooo: 2o.ooo sell goods s. from $loo.ooo to $25oOoo; 1o.ooo from ,.gl ter to half million dollars; 50O half million to a million dollar from ono to five millions, and only 4 porations do an annual business of. GOO or more
 These figures exhibit a conditio has existed for many years" cor w Mir. Hurley. "They show conellas that big business, while important a stitutes but a small fraction of the and industry of the United States, l make clear that there is an unduly I proportion of unsuccessful bushes ! cerlfs."
 \ MT. Hureiy warned exporters d
 assuming that the European war to jNrsure them q permanent foreign 1 to be retained without effort
 I The address in part was as folld | It is source of qualification fl to be with you here tonight, primarj cause you are group of businesl who have been doing things. indivi and collectively. There Is a bond ternity among business men. You
 rot always be able to put your fint " S-NoSeiy, HdL IL iS u COIlles
 having dealt with problems comm
 ali business, and from knowledg,
 every business man has had to go til
 the same ordeal. Every man who ha
 to meet a pay roll has served his il
 in the fraternity and is in possessi
 its grand hailing sign.
 SCIENCE OF ADvERTISIN
 Your organization has to deal
 one of the largest factors fin modern ',
 ness life--advertising-a factor the8
 indispensable to success. and that
 veloping into a veritable art. if
 science. Not all of us understa.sS.
 thoroughly so far, nor have we all
 to see the point where its full indil
 as well as direct benefits are mani
 to us. For example. do not think t
 all of us fully appreciate just how m
 the advertising man can do for us It is curious anomaly that it more difficult to sell anything to a n engaged strictly in the selling game Il to any other class of business man. TT fellow thinks he can teach mo someth about my business is the resentful mark one is apt to make when the vertising man sends in his card. But t Is the wrong attitude to take. It n be that the advertising man has soi thing that he can teacn: something ga cred out of his broad outlook on entire business world It Is a safe T always to see him anyhow, and give l a hearing. for the germ of a great i has been sown in just such conversati as these. In addition so this. busin courtesy is served by seeing him. Ri
 here let me interject the remark t | courtesy is the cheapest thing a busin | man has to distribute and gets him III | for the investment than anything e l Honesty in advertising is also an as. | am particularly pleased to see adv | Using men taking so decided sts against dishonest advertising methods | is one of the most hopeful signs of | times; also an indication that the co petition of the future is to be conduc | upon a higher plane.
 U. S. ADVERTISERS LEAD | It is probably true that the Ameri, 1 business men lead the world in the m | ter of extending sales through adver 1 ing If you gentlemen did not have sound knowledge of it you would not spending on advertising $50000.000 ye as understand the members of y, organization are doing. The problem how, when and where to advertise been pretty well solved But there other business problems to be solved. "The work of the advertising man tied up closely with that of industry general Prosperous factories and b, stores mean advertising; the proble that affect merchants and manufactur relate directly to prosperity in the fl of advertising. Naturally you are int ested in the conditions that make bu ness prosperous, and the relation of g' ernment to business
 GOVERNMENT HELP Government and business are a should be mutually helpful Through reriod of years the government has b' gradually extending its machinery heipfulness to different classes | groups upon whose prosperity aepel l in a large degree the prosperity of country To adjust, adjudicate and termine the questions that arise betw, shippers and carriers the interstate co n.erce commission has come into bei l The railroads and the shippers alike ( secure prompt and definite rulings as what they can and cannot do. The if growers of the country the farmers, l farmers cooperative elevator assoc | tions, the dairy producers associatio ali of which are cooperating and wo I ing to benefit their conditions, rece aid, advice and rulings on important qst tions from the department of agrfcultu Now the bankers. through the fede (Continued en Page Three)