davidaulloa/AmericanStories huggingface dataset:
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-08-05
ADVERTISING PLANNED to GET
YOUR "MONEY"

THE HERALD has Cor some time refused TO solicit through its loca!
sales force o with special "importcd' men, the various advertising
SCHEMES planned with but two ideas in view, "TO get the ddrcrtt@rS
money" and to put ocra special deal for The sole benefit Of the paper and
generally, mind yOu, ut "ddranod rates" 30 the "SHcid ~nn' can "cdnB'
his share of the nancy GWdU'
readers of the paper and through the advertisers themselves, that This
kind Of ndrcrtanG docs not pag
The absolute lack Of merit Of this kind of advertising. whether backed
by a prize Winning guessing contest. sales ticket or trade mark savings
schemes, is proven by The fact that it, canaot BE- sold to the experienced
ddrotSC.
In fact, this kind of advertising can seldom, if ever, be sold "o the
same ddrrtis0r tric," unless that man is a peculiarly easy mark and
only adyertises to see his name in print and does not care to get results
The mere "coHcctng' of sales slips labels, etc, by a Jcp wmkers' in a
does it sell goods ON their merit or create any permanent demand Itdocs
not reduce the cost Of selling, but on The other hand increases it. And re
member this, before you "go i'm for the next scheme advertising Offered
you. that the same "uiIipg c0ntct rOrkuS" will tn around aud "wOk
parcty' now boosting Tor you.
by big promises, the non.advcrtiser, me ruy IA who needs The
t1gf k"d0 ddc6tSHg hp and the very man who, If handled properly,
could be developed intoa fcgBIf md permanent 0drotiscr, is talked into
the special page and scheme advertising, failing to realize from it. lie is
naturally "gunShy' when approached with legitimate advertising plans
ANA invariably states that he has trCd ddrutiSiHg and found that while
tits right for some Popcj it does not py in his basiHcsa
Which kind of advertising do you want The kind planned to get re-
nhs o the kind that il planned TO get your money THE HERALD has
expert advertising men who ar ready to help you with result gcHng
GdrcrtSnG
The "grtthcmoney odrnGsing" oIong wh dishonest ADVERTISING
ace huc cH of the list
you, Nh. Merchant, are in a mood to talk OUer
Advertising and wGnt to use the columns of the
EVENING HERALD a phone call wiH bring our
solicitor to your office at once.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-08-05
TWO KINDS OF ADVERTISING
A Talk to Merchants
ADVERTISING PLANNED to GET
YOU "RESULT rs"

THE HERALD BELIEVES THAT NO ADVERTISING WILL
PAY A PUBLISHER AND BRING LASTING SUCCESS TO a PUB
LEGATION, UNLESS THE ADVERTISING FIRST PROVES PROF
TABLE TO THE ADVERTISER. WITH THIS IDEA IN VIEW,
THE HERALD BELIEVES THAT 1T Is THEIR DUTY As THE
PUBLISHERS OF THE HERALD TO co OPERATE IN EVERY POS
sIBLE WAY FOR THE SUCCESS OF THE ADVERTISER,
A careful analysis of n number of large and small successful adver'
tsers in Albuquerque who ace known to be making good shows that they
use three methods in their advertising.
First-Placing right merchandise aud stwr service behind their al.
vcrthing.
SccOnd-Teling nothing bat the truth in their advertisements, build
ing up individuality aud personality by getting real stor" news into their
copy.
Third BY keeping cverlastngly at it. In other words, giving right
merchandise and good service not one day in the week hut every day,
running their advertising regularly, whether they use large or small space.
Advertising run ~ this plan will prove profitable TO amy business,
large n small, and i. is the only kind Of advertising that VIII bring per
mancnt and profitable results 1t is the kind Of advertising that will
reduce the selling cost by increasing the volume IF sales. ~ IS the kind J
adrrtisipg THE HERALD is encouraging and soliciting
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-08-05

Ia office Of Styic Corporation Commits.
sion 81 New Mexico. Jaiy 81. i9t5.
10 a. pa.
EDWIN r. COARD. CLERK.
Compared r. j. S. to T.. II. G.
The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-08-05

State Or New Hexicos-a4
u Ia hereby certified. that me an
nexed Is a NiL true and eefapiete
transcript 81 The
cERrlFfrArE os INCORPORATION
The Birmingham age-herald., 1915-08-04
OVER MILLION FOR
 EDUCATION RECORD
 OF DAY IN SENATE
Lusk Still Fights the Uni. versity, But Only Six Men Take Him
 Seriously
By HUGH W. ROBERTS

Montgomery, August 3.-(Speeial. )-One million and twenty thousand dollars for education in Alabama. The senate today passed bills approprating that handsome sum.
 or the total the public school system is enriched s5o0,0o0, Auburn sS50. .0o00 and the University of Alabama s17o,ooOo. The pub lie schools secured s2oooOO more than their spokesman asked for, Auburn received $15o'0oo more than that institution asked for last session, the university asked for s130,0o0 less than that institution received four years ago.
 The appropriations in behalf of the pub lie schools and Auburn were authorized practically without debate. Against the appropriation In behalf of the university, Senator Lusk was bitterly antagonistic. ana Senator Milner futilely attempted a more or less humorous filibuster The two leaders. however, were worsted by an overwhelming vote, the attack, the charges and inslnuations of the former winning to his camp only six adherents Against the university appropriation bill Bonner Faulk, Green, Hall, Higgins, Lusk and Milner voted. Against the Au- burn appropriation bill the following vot- ed: Bonner. Faulk, Green, Key, Lusk, Miller and Miner.
 The battle of the day started when the appropriation bill in the interest of the common schools was introduced. It pro- vided for an appropriation of $3000oo Sem ator Lusk amended to make the sum ap- propriated $60o,00o The bill passed with a figure of $5O0.0000. Then followed the in- troduction of the bill approprating s17o,- 600 to the university. In practically every one of its clauses MT. Lusk found cause for complaint.
 The debate at times was acrimonious Late In the afternoon Mir. Miner by offer ing countless amendments, attempted a hlfbuster. Each of his proposed amend ments, however, were voted down by a grim and stolid majority. Just at dark the Auburn measure was introduced Against Its passage no word was uttered Several of the senators, however, ex- pressed themselves through a negative vote.
 The three bills will go to the house to- morrow, and will. 1t is thought, be has tily enacted to law.
The Birmingham age-herald., 1915-08-04
ASKS COMMITTEE
 ID CALL NAMES OF
 THE GRAFT TAKERS
Brooks Smith Says Investi- gating Committee Re. flected on Him as
 Member of Board
Rx l.. s. BETTY

Montgomery, August 3-(Special) In answer to charges made by the re- cess committee on investigation that rebates had been granted in the mat ter of letting the state printing con tracts, Brooks Smith, former state aud itor, and present chief clerk to the state treasurer. today addressed letters to both the president of the senate and speaker of the house, calling upon thu committee to designate what official or officials had received such rebates
 The printing contracts are let by a commission composed of the governor secretary of state, treasurer. auditor and commissioner of agriculture.
 MT. Smiths letter Is as follows:
 Hon. Thomas E. Kilby. President of
 the Senate. Capitol:
 Dear Sir-I notice in the Montgom- cry Journal of July 23. 1915. in pub lished report of the legislative inves- tigating committee the following:
 "'We have evidence which con- vinces us that rebates have been re- ceived in consideration of some of these printing contracts being made.
 Sections 1852 and 1854 of the code Of 1907 made me a member of said board. I being state auditor at that time. Under the law there are five members of this board: The governor secretary of state state auditor, state treasurer and commissioner of agri- culture and industries
 Being a member of said board. I wish to protest most earnestly against che language used in the report of the Investigating committee, which reflects upon the entire board. and shall ask that said committee either exonerate me from such charge or designate by name the parties of said board they are alluding to. This does me a great injustice. as the charge smacks strong ly of graft. Therefore I earnestly re- quest the investigating committee to make supplemental report stating spe- officially which members of the board received rebates; and I further request pending said supplemental report, thai this communication be spread on ths journal of the senate chamber. Vers respectfully BROOKS SMITH.
The Birmingham age-herald., 1915-08-04
LET THE PEOPLE
 MAKE HEA[THLAWS
Dr. Parke UrgesiAlabama to Get in Line With Other
 States of Union

To the Editor of The Age-Herald:
 In the account of the proceedings at the capitol before the committee on education as told in your issue of this morning it Is quite evident that the reporter could not have attended the meeting in person but obtained his data at second hand. The story car ried nothing of a second bill which was discussed at this hearing. This second bill, introduced in the house by the Honorable Isadore Shapiro. pro- yides for the absolute divorce of the public health system from the medical societies This bill missed by your re- porter, and discussed by three Birming- ham physicians, Drs. Wilson, Riggs and Parke, simply provides that Alabama shall follow in the path, the we'll trod- den path. made by 45 states of this union.
 When Alabama shall have adopted the tried out and proven plan of 40 sister states and the people shall have reassumed their now delegated respon- sibility for the public health. we shall not witness an entire absence of in terest by the average citizen, as Is now the case, but we shall see citizens . showing as much interest in pro posed health bill as would be now ex- h:bited were it school bill. Had our people delegated to the teachers for 4r years the control of our schools, it is a safe prediction that they would now manifest no interest in their school system. Editorial writers discuss pro- posed changes in our school system. Citizens take the greatest interest in such proposed changes in our school system. Neither editorial writers nor citizens feel that they have any real place in the discussion of subject that for so long a time-more than gem eration-has been turned over. bag and baggage, to class of our citizens.
 And so our editorial pages are silent on this most important governmental function of state. This bill provides that all this shall change and it were tune our citizens should wake up from their lethargy, bred of long inertia, and take an active part and interest in the passage of some such bill that shall give back to our people their control of the public health and shall permit the medical societies to be conducted as they are conducted elsewhere over the civilized world.
 THOMAS D. PARKE.
 Birmingham, August 3. 1915.
The Birmingham age-herald., 1915-08-04
GOMPERS WRITES
 PRESIDENT ON THE
 EASTLAND INQUIRY
Letter Says It Would Be a Travesty on Justice to AL low Federal Inspectors
 to Conduct Inquiry

Washington, August 3-Samuel Com pers, president of the American Fedora tion of Labor, addressed letter to Presi- dent Wilson today urging that federal investigation of the Eastland disaster at Chicago be conducted by "a commission of disinterested, fair-minded citizens"
 Since all our inspection agencies have proved woefully inaocuuate' the letter says. would it not be travesty on jus tice to permit an investigation of the Eastland horror to be made by inspection officials who are in some degree at least esponslble for the disaster that has taken placer"
 The letter says the Chicago Federation of Labor year ago drew the govern ment's attention to charges against Great Lake inspectors and also reported over crowding of excursion steamers on the lakes.
The Birmingham age-herald., 1915-08-04

the Italians took possession of sev eral miles of the railway"
 An Innsbruck dispatch. dealing with fighting in Poland, says:
 "A large force of Germans from Komorova and MazowieclSie to Brok Cn the region between the Narew and the Bug, are advancing on the Bug. which Is 20 miles distant. Heavy fight ing Is ensuing, as the Russians are making a firm stand. The Germans al- ready have lost 10000 men. Cossacks are making brilliant charges. The Ger mans, defeated at Org. are retreating, surrounded by the Russians.
 General Won Woyrsoh's army suf- fered such heavy losses recently that he was obliged to rearrange it. On August 1 Archduke Joseph Ferdinand sent large endorsements which en- abled General Won Woyrsch to cross the Vistula and occupy positions be- fore the fortresses of Ivangorod and Nowo Alexandria Wet weather Is him dering the German advance in this sec ton"
The Birmingham age-herald., 1915-08-04
BILL IS APPROVED
 BY SELMA LAWYERS

Montgomery, August 3.-(Special.) )-For the purpose of supporting the bill pro- viding for the reorganization of the courts sof the state, known as the circuit court measure, proposed ythe recess commit tee on the judiciary. a delegation of the Selma bar came to Montgomery today.
 The delegation included A. D. Pitts, Chambless Keith, Robert Mangum, J. B. Evans and others.
 The Selma bar. according to the dele gation, Is in favor of the Judiciary bill reducing the number of courts of the state and transferring the Jurisdiction of the law and equity and chancery courts to the circuit courts. The delegation from Dallas county will remain in Mont gomery several days in the interest of the judiciary committee bills.
The Birmingham age-herald., 1915-08-04

arrested at an early hour here this morning in connection with the robbery of the home of Albert Norton, well-to- do Henry county farmer living near Ab- beville, and 5000 in cash, said to have been taken from the Norton home, recov- cred. J. l.. Howerton and A. l.. Boyd, 1t Is alleged, had the money in their pock- cts and tried to escape. when tho auto mobile In which the party were driving to Dothan to catch an early train was halted by Sheriff May and deputies May and Hornsby in the outskirts of the city.
 The Howertons are stepsons of Norton and are said to have known that the money was in tho house. Norton with drew the funds from an Abheville bank Saturday. The robbery was committed while the family was attending church. Henry county officers took the prisoners back to Abbeville this afternoon
The Birmingham age-herald., 1915-08-04
"Liars and Cheats"
Decorates King Albert

Paris, August 3.-u:65 p. m.)-Pres- ident Poincare during a visit yesterday to the King and Queen at the village of Loo, the occasion being the first anniversary of the German ultimatum to Belgium. conferred upon King AL bert the decoration of the cross of war At the same time M. Poincare said France considered Belgiums cause tc be indissoulably linked with hers.
The Birmingham age-herald., 1915-08-04
NEWS OF ENSLEY

The Ensley club went on record at it's meeting last night as being opposed to the bills that are pending before the legislature in reference to raids on the county treasury. particularly the bill providing for the redemption of scrip at S5 cents on the dollar. Sev- eral speakers scored the represents tives of Jefferson county for their ad vocacy of these bills and commended Senator Thomas Judge for his oppo. sition to their passage. The sentiments of the club were expressed in the fol lowing resolution which was unani. nously adopted:
 Be it resolved That the Ensley club is alarmed at the continual at tempted raid on the treasury of Jef- ferson county led by its representa- tives at Montgomery, and as Senator Judge has taken the stand against these raiders, the club desires to com mend his attempt to stop the boldesi raid of all in connection with scrir redemption'
 The meeting of the club last night was we'll attended and many import ant matters were discussed. In the ab- sence of President J. J. Chisholm who is out of the city, Vice President D NJ. Lewis presided. The committed on secession made report through Its chairman, Fred c. Moore, who stated that the proposition to withdraw from ! the greater city had never looked more promising than at present. He reported the committee had decided to present a bill to the legislature and that 1t would take about $100 to advertise 1t ano place it before the legislative body The joint committee was authorized tc raise this amount by requesting 10f citizens of Ensley and Vivian to con tribute s1 each to this cause.
 The committee on securing a circuit court for Ensley was continued with the power to push the measure. The committee that took up the matter o1 advocating the highway to the War. rior river via Ensley. made report b, it's chairman. James Dupuy. who stated the proposition was well received by the city commissioners and the board of revenue and that with the assist ance of the Birmin gham merchants thu route could be selected. He stated i would include every important minins camp between Birmingham and the Warrior river Several other routine matters were disposed of.
 Real estate dealers of Ensley and z number of property holders met las night at the office of J. H. Perkin. to protest against the proposed bill giving the tenant the right to termin ate lease by declaration of insol yency. The claim was made that | the bill was enacted 1t would practi oally take away from the city prop erty owner his lein on the tenants property for his rents and that 1t would deprive the merchant of making lonf leases and would depreciate values I was decided to send a written protes to the members of the house and sen ate against the passage of the bill.
The Birmingham age-herald., 1915-08-04
Geneva Report

Geneva, Switzerland, August 3.-(via Paris, D. m.)-The Austrians are preparing to evacute their first class defense lines in the 1sonzo region from Travignolo to Avisa'' says a I.aibach dispatch to the Tribune. "In Tyroi the Italians are forcing the enemy across the railway. As strong Italian advance in the Gail river valley, the best Ty- rolese troops were overcome and sev- eral points on the Gail were occupied. In the Fella river region (Carinthia)
The Birmingham age-herald., 1915-08-04
STUBBORN RUSSIAN RESISTANCE HOLDS
 AUSTRO-GERMANS
tContinued from Page one)

of the allied forces in the Dardanelles. records a successful attack by the Aus tralians and New zealanders on the Turk ish trenches, which has placed them in possession of the crest of a hill near their lines. These colonial troops hold posi- tons along the western side of the Gal lipoli peninsula and thus prevent the Turks from sending all their forces against the Anglo-French army, which holds the peninsula trip.
The Birmingham age-herald., 1915-08-04
Elect City Manager

St. Augustine, Fla, August 3.-W. l.. Miller of Dayton. O.. today was elected city manager of St. Augustine by the newly formed city commission. MT. Mill Ter is secretary to H. NJ. Waite, city man. ager of Dayton. A charter authorizing the new form of government was granted recently by the Florida legislature. 1t is planned to organize the city's affairs on rtans similar to those used by succsssful Business orGanixad dous.
The Birmingham age-herald., 1915-08-04
Commits Suicide

St. Louis, August 3.-Frank Johnson. assistant cashier of the Merchantile Ma tional bank of St. Louis. committed suicide by shooting himself in the head late last night. The body was found early today by a night watchman in the bank Johnson had been been in bati health. He had been assistant cashier since the banks organization. six years ago.
The Birmingham age-herald., 1915-08-04
Drys Win in Virginia

Richmond. Agust 3.-Results of to- days democratic primary election for nominations to the house and senate were in doubt. Early returns show that the dry" will have a majority in both branches of the general as seInbly for the enactment of laws to carry out provisions of the enabling act passed at a general election last year. Several leaders of the "wets' fr both senate and house have been defeated.
The Birmingham age-herald., 1915-08-04
TOO LATE 10 CLASSIFY

BTOLEN-Large touring car. license No. 11245, from front of Odeon One about 1o:a0 last night Reward to party reporting whereabouts of same to Main 1523.
The Birmingham age-herald., 1915-08-04

r ExcursfOn Lock 17, Thursday. Round trip, sl.50. Train leaves Terminal sta ti0n 7,SO.
The Birmingham age-herald., 1915-08-04
THREE ARRESTS MADE
 FOR LOTHIAN ROBBERY

Dothan. August 3.-(Special.)-T. J. How erton, J. l.. Howerton and A. l.. Boyd. well-known young men of Abbeville. were
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1915-04-16
TAX LEVIED BY VILLA
PRODUCES A PROTEST
Works Hardship on Mercantile
and Industrial Enterprises.

Washington, April IA. - The state
department has protested against the
tax levied by the Villa authorities at
Guadalajara, Mexico, on the ground
that it works an undue hardship on
mercantile, industrial and manufac-
turing establishments. With regard
to the decree issued in Chihuahua, re-
Quiring all mines to be operated under
penalty Of forfeiture, the state depart
ment has been assured there Is no in
tention to injure legitimate mining en-.
terprises and that each company may
secure exemption from the provisions
Of the decree by making representa-
tions to the proper authorities at Chi
huahua. 1t is said that it is advisable
for all owners of mining property in
Chihuahua to get in touch with the
Villa authorities in that state.
With the army transport Sumner
about to leave for Tampico to bring
back to the United States 800 Ameri-
can refugees, reports were received
Of desperate fighting at Tuxpam, just
south of Tampico, where there are
twenty Americans believed to be in
danger. Rear Admiral CapertOn, COM
manding the squadron on the east
coast, reported that he was proceed.
ing to Tuxpam in his flagship. the
Washington. It is expected that ne
will afford refuge to the Americans
and other foreigners at .Tuxpam II
conditions have not improved by the
time of his arrival.
villa forces attacked Tuxpam on
the night of the 11th and captured the
town the next morning. Later in the
day, however, the Carranza forces re
captured the place, but fighting still
continues.
The Democratic banner. (Mt. Vernon, Ohio) 1898-192?, 1915-04-16
TAFT AND ROOSEVELT MEET
Honorary Pallbearers at Funeral Of
Professor Lcunsbury.

Honorary Pallbearers at Funeral Of
Professor Leunsbury.
New Haven, Conn, April 14.--For
the first time since their famous dis.
pute before the Republican national
convention in 1912, which brought
about the formation Of the Progress.
sive party, William H. Taft and The
odore Roosevelt met here at the f'l-
neral of Professor Thomas P. Louns-
bury of Yale university. Both were
among the honorary pallbearers, and
although they shook hands and ex-
changed a few words, their greeting
was very formal. Neither the sunny
smile for which Mr.. Taft is noted nor
the still more famous delighted" Of
Mr.. Roosevelt was brought into play.
Mr.. Roosevelt found time to ask
about Mrs. Taft, and on being in
formed that she was we'll, expressed Ii
wish to be remembered to her. Still
later 1t was observed that the two
men who once occupied the White
House conversed together for about q
minute.