New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1915-04-14
practice. The maxim which will lead
to new prosperity is BUY 1T NOW!

pracClCc. Inc maxim winch Will lea0
to new prosperity is BUY 1T NOW!
Never was it truer than at this mo-
ment that the prosperity of this people
is in their own hands. By their own
act they can hasten the end of the ex-
listing depression and speed the arrival
OF unexampled prosperity. That end
and that arrival are certain to come in
any event, but, widespread determi-
nation co cast off the letters which doubt
and apprehension have put upon us
III the past will hasten the day.
The war, coming fast on the heels of
extensive tariff legislation, spread far and
wide the seeds of business distrust and
individual apprehension OF hard times.
Thrift. virtue in its place, was carried
to the point at which it became vice.
Prudence developed into niggardliness;
men ordinarily forehanded became
misers; the ancient maxim was amended
tn read: s'Take care Of the pennies and
lock up the dollars out of use"
The result has been financial
strimgency mo,o happily fast disappear
ing and business depression for aoh'ch
no reason longer 9ris's.
1t is time for people to resume again
the habits of life and OF business which
characterized Americans before this de-
preston set in. We do not counsel
extravaganza, but we insist that niggard
Illness is no longer either necessary or
helpful-not even to the person practising
it. If the 100000 or more people, for
example, who each week buy the Sunday
edition of The American would each
loose into the channels of trade $40 in
the next two weeks for things they really
need, but have, through fear for the
future, been trying to do without, they
would be better off, business would be
appreciably stimulated, and its revival
would be felt by those who thus con-
tributed to it. If the millions of readers
of the Hearst newspapers throughout the
nation should follow like course,
adopting for their own the rule BUY
1T NOW, they would make a positive
contribution to the trade and prosperity
OF the nation.
At most Of points millions Of men
and women have been saving each a
little beyond the normal amount oil
saving. BY SO doing they have reduced
demand, scided trade, shut down factories
lessened employment and spread desti-
tuition and distress far and wide.
Whatever excuse there may have been
for pinching economy and abnormal
boarding thrift vanished.
Our business has adjusted itself to war
time conditions.s Both in this country
and abroad stocks are exhausted and
replenishment necessary. If our people
will resolutely thrust aside the spectre
of distrust and take up again lite as they
have been accustomed to lead it, buying
the goods that are needed for home, farm.
factory, shop or Office, each will be sur
prised at how quickly he will find his
own enterprise mirrored in that of his
neighbor, and ont Of the sum of COM
bined Individual activities general bust
ness activity will be renewed and stimu-
lated.
The truest thrift to-duy Is arise and
koerol extension Of expenditures for use
ful purposes. If a thing is needed, or
would be useful, serve yourself and bring
prosperity to others--BUY 1T NOW.
--Neu York American.