The Birmingham age-herald., 1915-10-29
Will Celebrate Form Nov. 29 to Dec. 4-De Windt Chair
 man Alabama Committee
HAMMOND TO MAKE
 ARRANGEMENTS HERE
Programme of Electric Parades and Special Illumination Features to Be Arranged-Experts to Demon
 strate Electrical Appliances

A meeting of electrical men in Bir- mingham was held in the offices of the Birmingham Railway, Light and Power company yesterday afternoon at O clock for the purpose of formulating plans for electrical prosperity week. which will be from November 29 to December 4. in- elusive.
 Representatives from 25 firms in Blr- mingham were present at the meeting. Jobbers, contractors dealers and light ing concerns were present and the pro- posal was heartily approved by the en- tire body. Eugene Benoist was appointed secretary of the local committed J. P. H. DeWindt will act as chairman of the Alabama committee and Frank Hammond will be chairman of the local board of arrangements. The following were pres ent at the meeting: L. T. Niblo. Sam H. Fowlkes D. H. Richard. W. W. Me Laren, J. B. Boggs, c. R. Matthews. W. M. Mayes. S. M. Bernheim, A. G. Nor ton, Phifer Smith. J. H. Klink. R. T. Brooke, J. B. Bell, B. F. Graham, Max Weisner w. M. Bowes. Eugene Benoist and several representatives of the Bir- mingham Railway. Light and Power com pany.
 In speaking of the proposed plans and the purpose of electrical week, Frank Hammond said:
 Sometime ago the big men of the elec- tric industry in the United States, rep resenting investments of more than O0,000.0 900, decided to turn the light of the business possibilities of the country into the minds of the calamity howlers by launching tremendous national busi- ness building campaign on a scale never before attempted. To this end they di- rected the Society for Electrical Devei- opment of New York, an organization which proved it's enterprise and value to undertake a campaign that every city and town in America might feel the re- hected benefits of electrical prosperity.
 An electrical prosperity week of No vember 29-December 4, was decided upon as period of celebration, when new white ways will be opened, lectures and addresses will be delivered on the coun- try's wonderful resources. electric ve- hicle parades. special illumination fea- lures, electric shows and demonstrations will be held throughout the country-all spreading the gospel of safety and pros- perty in electricity.
 Tons of literature for purposes of pro- pasanda have been prepared by expert trade builders and being spread broadcast from the society's headquar- ters in New York.
 By studying business conditions throughout the country the society sensed the time was right to enroll every mer- chant and every business man in every town and city in the United States in vast army of fighters for prosperity.
 That the women have not been over- looked by the local committee Is shown in the plans to bring to this city huge quantities of the newest electrical home appliances appealing to the feminine fancy. Experts will be ready to demon strate the economy and convenience of electricity in the home. Stores will have postgraduate domestic science demon strators ready to give advice, electri- cally cooked lunches will be served free of cost and electric cookery will be ex- hlbited in all it's attractive settings.
 Tt is planned to have the churches, schools, stores, factories. street cars and commercial vehicles burst forth in a blaze of electric lights each night during the seven days of prosperity week.
 During electric prosperity week house. wives of this city will have unusual op- portunities to have demonstrated to them, without cost, the economy and conven- fence electricity brings to the home. Hun dreds of experts will be at their call
 For electrical prosperity week the com mittee is arranging an attractive pro- gramme of electric parades, and special illumination features in which schools, churches, stores, factories and street cars will play a conspicuous part