New Britain herald. [microfilm reel] (New Britain, Conn.) 1890-1976, 1915-04-30
The Buy Ii Now Doctrine.
portland Orcgonian.)


The late business depression was due
to two sets of causes, one economic,
the other psych illogical The eco
nomic causes have been removed and
have been supplanted by other forces
creative of prosperity. but the psyche
logical causes persist. That is tho
only reason why prosperity returns
with somewhat slow and hating
step. Thinking hard times has be-
come so habitual that we continue
to think them after all excuse for
so thinking has passed away. We
need but to reverse the course of our
thoughts and we shall drive hard times
away.
The economic causes of hard times
were already passing away when the
war suddenly halted them and brought
them back with temporarily rcdoublcd
force. So strong was our financial
position that they were soon put to
flight again by the wise, concerted ac-
ton of our financial leaders. The
war set to work new forces, which
FASTENED their flight and also hast
ened the return of prosperity. We
now find our banks loaded with money
which they are willing to lend at
moderate interest on good security.
We find our manufacturers willing to
use this money in increasing their
output as soon as the people are ready
to buy We find the railroads will
ing to improve their lines as fast as
traffic demands. We find investors
so willing to buy securities and Euro
pean holders so slow TO part with
them that prices rise day by day that
total daily transactions have swollen
to old-timc figures, and that the min
imum prices, which were fixed as d
precaution against a stampede to sell, !
have been abolished as needless.
All these facts are evidences of re- |
stored confidence on the part Of in |
vestors, producers, carriers and sellers. |
The only thing lacking TO set the full |
tide of prosperity flowing is buyers
to set the factories in full operation,
to set the trains moving and to en-
pIoy the hosts of idle men. Through
out the last few years the people have
been paying debts and increasing their
savings by buying less by going with
out things they need. through fear !
that hard times would continue. What
ever measure, of prosperity we now
have is due to abnormal buying by
ditons leading to prosperity exist at
home except the disposition to buy.
Industry, capital and labor, all arc
waiting. ready and willing to work
full time as soon as buyers put them
to work.
The time for unusual saving by go
ing without things we need has passed.
for good times have begun, and we
can safely let a dollar go in conf
dence that another dollar will come
in to replace it. The time to post
pone buying in the hope of buying
cheaper has passed. for prices have
reached bottom. have begun to rise
and will continue to rise. The United
States is supplying the world with
many things which the world for
merly sold to us, and this situation
will last throughout the war. After
the war ends prices will remain high.
for that is the experience during every
period Immediately following a great
war. Hence the present is the time
for the thrifty to buy. for they will
rot for many years he able to buy
as cheap. Those who wish to save
money can save it more surely by
supplying their needs now than by
20 compel payment Of higher prices
far exceeding the interest their saw
ngs will earn. 4.