The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-06-27
Business Men in the United States
Following Example of Germany and
England in Developing Specialists

by other goods OF like nature manu-
featured in Europe: and then he must
begin an intelligent campaign to get
n share Of that trade.
This is where the serious, RESPONSE
bic part of the work in. The
manufacturer here in the United
states u leave the campaign to be
developed by his representative in the
field who will have to study the con-
sumers' wants, the kind OF goods they
desire, the quality. the way they are
finished. packed and delivered. and
after he has mastered such elementary
details he will have to educate the
South American consumer to prefer
his goods to European goods: and this
means both a campaign Of education
through advertising and through DEM
o~nstratlng.
but the opening exists In South
America for our goods. and the manu-
facturer who want a share OF the
business can develop IT,
That the National City Bank realizes
the necessity for special training Of
men who are to handle It's affairs
under new and strange conditions 10
shown by a regular course of instruc-
ton now being given to n number OF
its employees here in New York, n
OF whom may be sent to Rio or Buenos
Ayres at my time after he has COM
pleted the curse of study. Twenty
or these men. most OF them young,
sit at two special tables In the lunch
room OF the National City Bank for
an hour each day. and with them is
an instructor In Spanish who encour-
ages them to talk in that language
They are served by a Spanish waiter.
and to him also they must speak In
Spanish. Furthermore. they are no,
supposed 10 address each other In any
thing but Spanish during luncheon.
And this Is but the beginning OF a
regular course OF training whereby
the National City Bank IL endeavor-
ing TO equip men to handle satisfac-
torily Its new branches in Buenos
Ayres. Rio de Janeiro and Santos.
When the bank first seriously con-
templated South American branches"
said r.. p. Currier, every one realized
that the conditions down there meant
that special training was absolutely
necessary II the men sem to handle IL
were TO succeed. And this impression
was strengthened by Mr.. Bailey. who
has Just returned after almost a year
OF personal observation In the field.
After carefully planning a course
which would At desirable men TO take
active part in the work Of this foreign
field. we developed It until at present
we are training as many young men
In the various departments Of the bank
here In New York as appear to be
particularly adapted to II. Just now
there are about twenty Of these young
men. and we are adding to the num-
Der from time TO time. A few We are
obtaining from the outside. but many
We are finding right here in the New
York institution.
The kind of young man we wish
to train for business In South America
10 the bright, alert. reliable fellow,
with a level head and plenty Of eners,.
We have no feeling against any man
ecaus he does not happen ( o possess
a college education. for many such
make good to unusual degree; but we
do welcome college bred men Of the
right type, and we are looking for
them right along.
AS to what Ia being done here I
may say that our efforts are spread
throughout the various departments of
the bank. and in all Of them we are
giving men special instruction as 10
South American methods and customs.
Fol Instance. in tho foreign exchange
department q number OF men who are
not unlikely to be closely identified in