The Hattiesburg news. (Hattiesburg, Miss.) 1908-1917, 1915-08-06
DOLLAR DAY WAS
BIG BARG|N DAY
TIMES IN HATTiESBURG,
MERCHANTS DECLARE.

Yesterday was The News Dollar
Day in Hattiesburg and it was prob
ably the biggest bargain and trade
day since the boom times.
Practically every merchant who had
an advertisement in The News Dollar
I Day edition last Wednesday got even
better results than had been expected
and several have suggested that The
News make Dollar Day a regular
monthly feature. 1t has been found,
however, that where too many Dollar
attractiveness and it will be several
months before The News will an
nouce another Dollar Day. But the
first one proved so successful to the
merchants and the buying public that
there is no longer any doubt about its
being a regular event at least two or
| three times a year.
! The merchants are no more pleased
than are the careful buyers who read
the advertisements and profited by
them. Dollars spent yesterday with
Dollar Day advertisers literally bought
| five dollars and sometimes ten dollars
worth of merchandise, and shoppers
crowded the stores from early in the
morning till closing tome.
| What Advertisers Say.
Here is what some of the Dollar
Day advertisers have to say about
Dollar Day:
George NJ. Calhoun, of Calhoun's
Bankrupt Store:
Dollar Day surprised us We ex-
pected a good deal of trade, but moth
! ing like the amount we had, and if we
had known what big day it was go
ing to be we would have put on sew
eral extra salespeople The people
bought the goods that was advertised.
too. We sold more than 5000 worth
of sugar, and other merchandise we
| advertised was equally as much in de-
mand. Dollar Day is great thing"
w. B. Glover, of The Davidson Com
pany: eve knew that Dollar Day had
been big'success in other places and
that with The News behind lit. it
would be a big success here. So we
expected big business and put on
eight extra clerks. But even with
these preparations and expectations,
our sales were thirty-three per cent
greater than we had expected them to
be. In fact, it was the biggest bar
gain day we have had in a long time
and we believe it will be even better
the next time The News repeats it,
| c. A. OFerrall, of O'Ferrall's: eve
were agreeably surprised Of course
we expected some additional trade,
but We did a whole lot better than we
expected Our store was crowded all
day and it was q splendid days bust
ness from every standpoint"
Wants Day Repeated
Joseph Sarphie: 81 am very much
pleased with Dollar Day-nOt because
of the profit in the merchandise sold,
for a great deal Of it was sold at an
actual loss, but because it brought SO
many people to my store | sold out
2 of practically all my dollar day spe-
Gals. l wish you would make the
first Thursday in every month Dollar
/ Day"
1 R. C. Small, of McInnis & Small: 81
I think there were at least Is men who
came in and asked for that suit o!
clothes we sold for a dollar. OF
course, only one man got it, but the
others had read the rest of the bar
/ gains we advertised and we were
/ pretty busy all day We noticed that
most of the goods we sold were the
goods we had advertised
Mrs. E. B. George, Smart Hat Shop;
1 Our Dollar Day sale proved a splen
| did success. | was kept busy all da!
and was not only successful in dis
III pOSluS vi my 1COf1dl LAY SDtC1dlS, Du
sold many others at a great reduc
ton. l sold more hats in this on,
day than l had sold in the last tive
/ weeks. l think its a great idea, no
only for the merchants but to Civ,
/ the customers chance to get bar
gains at sacrifice. The merchant
are saved the trouble and expense o
! carving over the goods till next sea
son."
HI Saik's Shoe Hospital: "As far as
am concerned it will be Dollar Da,
I Week, for it will take me about
/ week to repair all the shoes that wer
sent me on Dollar Day. Ny bushes
! was fine"
w. NJ. Duke, of Deas & Duke: CIV
had a great many calls for the art
I cles advertised in our Dollar Day az
/ vertisement and the days bushes