The Birmingham age-herald., 1915-10-26
ESTIMATE 15,000
 VISITED PAR|S|AN
Opening of New Quarters Exceeded Most Sanguine
 Expectations of Owners

The opening of the new home of the
 Partisan was attended yesterday by a throng of people conservatively estimated | at 16,0O0. Beginning at o'clock, when
 the doors were formally thrown open, a i streams of visitors filed in and out in-
 specting the new quarters. examining the
 merchandise and taking part in the great
 's1o,0o0 sale'' that had been widely ad-
 vertised. At the closing hour last night
 it was stated that the receipts for the i day exceeded the amount fixed as the goal.
 | The removal of the fashion store into more comodious quarters was decided I upon a little more than month ago, and immediately afterward work was be- gun on the building across the avenue | from the place occupied by the firm since going into business in this city. The floor | space was greatly enlarged so that the present capacity of the store is 30,000 l square feet The second, third and fourth 1 floors double the size of the ground floor and the exterior was improved by the several coats of white paint which com pines with the yellow brick to give an | unusually attractive appearance. The in terior of the handsome display windows is l finished with curly birch and the floors
 are hardwood the combination achieving an especially pleasing background for the up-to-date models of ready-to- wear goods exhibition
 The new Parisian store is said to be the largest ready-to-wear store in the south. The business caters only to the ready-to- wear trade, selling no materials in the piece, but disposing of gowns, wraps,
 suits, furs, millinery and lingerie in great quantities.
 On the first floor blouses and lingerie;
 on the second millinery, on the third suits and wraps. on the fourth floor rest rooms
 and lunch rooms are arranged in com
 modious and convenient style. Plenty of light and ventilation make the building es-
 pecially well adapted to the sale of wom- en's outfits. Almost dozen fitting rooms are provided; an alteration department giving ample space and light to secure the best service and stock rooms large
 enough to enable the heads of depart ments to maintain perfect system in car- ing for large quantities of goods; softly carpeted floors rendering footballs en-
 tirely noiseless-these are features of the department for gowns and suits.
 In the large lunch room of the fourth floor, where an orchestra was stationed during the opening, and souvenir boxes of bonbons were presented the caterers and their corps of assistants served 1000 plates. This lunch room is one of the many Innovations introduced at the Parisian.
 The interior of the building is as taste full as it Is practical. A dull green finish makes the woodwork restful to the eyel and the number of full length mirrors in the millinery and suit departments was feature frequently commented upon by visitors yesterday.
 The great volume of sales was managed with surprising facility, and indicates the fine system maintained in the store Laurens Block, of the Bry-Block f1rml operating the Parision here, and large stores in other cities, expressed intensel satisfaction and pride in the result of the opening of the new store, and the re- sponse given by the public. The present business, he asserts, is but a beginning of what the firm hopes to accomplish with in the next few years. With the corps of capable assistants now in his employ, some experienced in handling local trade and having a wide Birmingham acquain- tance others experts in their line brought here from other cities, he anticipates a cooperative plan of expansion greatly exceeding within the coming five years the strides made by the Parisian in the past