Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-03-07
CHANDLER "SiX" AT S1,295
CAUSES BIG SENSATION
~. v Ulcnnrr Tells uow Chandler
'"mpnnH l. thIr To Rcdncc Price
uu iiiEh-trnhc Car.

uu iiirh-t.rndc Car.
The remarkable coup OF the Chandler
Motor car Company in announcing the
I new price OF Sl.29L on the Same model
of Chandler car that sold las, June for
Sl.7S5 and Since last Juno for $685..
has MADE the chandler car tho most
talked of car i'm ,hc United states to-
dag
The Chandler ear WAS the FIRST high
cynI'. N;ht-wciEht, hlph-spced. vibra-
ttrnlCSS tsp" OF %iN-cyliuGor motor car
produced I'm America. Il was intro
Guccd al Time when there WAS no sin
rNiudcr car uu tho market priced under
S2.lou II stood alone ia it's class Tho
TRADE called IL am experiment. nh" trade
advised the public 10 wait until it mado
good
= y Hlcuucr. Richmond distributor,
predicted year aro that this ear was
ih " class 10y itself, regardless OF price,
ana marked % new era i'm motor car con-
SjruCton, thut il would set Il record
watch wuuld either stand for some
time To come. or else would revolutions
~" production methods OF the best in
til" field to-day.
Both forecasts came true The Chand-
Ter set a record ana the production
I methods Of all the best makers in Tie
world were rcvolutionizcd.
/ seven months ago Mr. Chandler called
! the Chandler directorate and engineers
| together. Instructions were given to
! take ample time. two or three months
land gather all data necessary to show
, at wha; rriC" u car could be sold ON /,
/ new production OF 4 certain Spcciticd
/ number of thousand cars. to he idcn,i-
/ caiiy the same as the car then selling
/ in every detail
! with production OF only 800 cars Tho
. M,
TIA" limited buying power of the limit.
"d OUTPUT made Sl,ISj the Then poSsihlc
+ rr'cc-h"ar In mind that at this time
4 ~ was the only sin i'm the market sell
I'S uh"tr S2.lV" and tht only light
/ W"iGht six in America.
Notwithstanding tho advice of tbo
trade, tho rublic welcomed the car.
Thoy recognized the sterling merit of
Z INC Chalmers wonderful motor. TN.
, p"D'lc bought these cars with Tho
"at'n-hKe precision Of Workmanship
ana found that they did not rct on, or
! order as other motor cars had tho h,,,i,
/ "' d"lnr. ana as their friends ears were
doinG. "'''
. Ihc 800 cars wore soon sold. ana Tho
nNhutrr Company sent their buyers
GUY M" tue market with authority to
purchase thcs" Same reliable units ami
GOOD material for Tn" production az
-,uVu cars. Buying in this large uu,u
/ IVY. tn" public was given. tho hcnc
! NJ or the purchasing power and the
! price was reduced to sl.3a5 These
I -,""o cars were soon placed with own
! "rs who realized for tho irst time
! complete motorim" satisfaction
/ non IN" question Of new factory
! 80 .H'S'hE ."nNa"ts came up. and the
| meeting before mentioned WAS hold
| som" months later the directorate aud
| engineers had gathered their data ON
! inc much larger production basis They
! '""hu thcN had, II" loss to charge OF
/ II" expensive machinery. ji-s dies
I TOOLS patterns etc. TO discard. and on
! IN" new and much lar.cr contracts
I; ,h"E w"r" ready To place Tor the same
/ good units and the same good material
! thcN would be able to get much better
! prices, particularly ut a time when
| general business WAS siaSnant. ana
! parts makers were hungry for spot
! cash business
:" II was found that on tho idcnti-
| carly Same Chandler ear, with no
! changes of any nature, the wonderful
| new price of Sl,295 could be mad. and
/ announced to the public This ract
I WAS known 10 III" Chandler Motor Car
! company In the middle OF December
instead az announcing this new price
I Wh!ie other manufacturers were get
I 'ihS ready To produce and announce
now models for the New York show
/ which starts the seasons STYLES in au-
/ tomobiics. they stood pat and said moth
. ing nj tho New York show
/ About two weeks after the New York
/ snow was over the Chandler Motor
/ Car Company sent out a call for a
! meeting OF their largest distributors
. IN Chicago. This meeting: Was held
! January -, the day before the npcnimc
I 81 the thc1S" SHOW. Tnc question was
I presented 10 the distributors to sc,
. thclr opinion rs to the quantity That
could hc sold and the effect of ;hc
: new price If announced for the first
time ON sunday, January -. the day
[ after the opcuu.; Of the CHICAGO show
IN" pric" reduction was announced and
created mucA comment.
/ i"iarSs 10 the effect that the
/ Chandler car was reduced IN price he
cauS" they have too many and can
not soil them. that the Chandler car
was 'ncapcn,d and changed in it's pro-
/ duet"n and quality. ANA that the price
I ~ the handler Is down where ID hr-
! longs. brought forth ia" following
! positive statement from the company:
January the chandler Motor car
. tomrarE did not have live finished cars
] ON tn" n"or Of their factory. January
| there were no Chandler cars In stor;uc
Z amy place ia the United states Mir.
. chandler nlaltcs TIA" statement over hi;
I own Signature that tn" quality viii not
/ l." changed in any single particular
I TINS car Will he exactly the same ass
solo FOR Sl.595
IN" answer TO The third statement