The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1915-01-30

of permitting the customer to share
in the profits of a business enter
prise, at once discovered that the
rapid development of the trading
stamp idea was due to the thrifty u,
tributes of a considerable percentage
of the women of this country. They
looked upon the possible saving of
a fraction of each dollar they spent
as a matter of vital domestic concern
and 1t was their immediate and Ell.
thusiastic response that lifted the
trading stamp fad of 20 years ago in;
to the permanent merchandising pol
ley 1t has now attained
America is essentially the land of
big business and OF rapid industrial
development. This is nowhere more
strikingly exempliiied than in the re-
cord OF the s. & II. Co. In less than
two decades the method of retailing
In scores Of commercial lines has
been revolutionized by the introduc.
ton of the trading stamp system. 1t
has meant an assured profit to the re-
tailers and manufacturers who have
adopted the plan Of using stamps and
1t has developed the trait OF system
latic saving in hundreds OF thousands
of families; for now, men as well as
women, are enthusiastic collectors of
S. G. II. stamps.
This record" continued Mr.. Cald.
well, has been made possible solely
because the Spercy & Hutchinson
Co., has kept its operations strictly
within the scope of the Issuing and
redeeming of the stamps 1t has had
for sale. This has always made 1t
possible for S. & II. stamps to Of
fer the biggest value to the merch.
ants who use them and the great.
value to the consumers VINO collect
them SO as to get premiums through
their exchange in our redemption par.
lors.
In attempting to sketch the scope
OF the trading stamp industry it must
be set down at the beginning that
experiments had to be made; adjust
ments became necessary as the idea
developed from a small nucleus to a
national enterprise. Many seemingly
conflicting business policies had to be
harmonized and out OF the constant
atttrition of ideas, 20 years has de-
veioped the smooth running, highly
organizer business Of today. can
think OF no more fitting analogy than
to compare the S. & II. organization
to completely equipped army. For.
tunately We are peaceful industrial,
active army. We have our bran.L
headquarters at all points of com
mercial importance. Then we
have our general stan, with their
corps of trained field workers. All
Of these men are educated to the
iuiiest degree In the trading stamp
business. They know its history be-
cause they have lived 1t and made it.
They know the problem OF the re.
tailers and the manufacturers ana
they know from direct contact what
the consumer wants 1t has been up.
on their recommendation that the s.
d II. organization has developed ia
to its present position where the max.
imum of servi.e can be given.
The organization goes into every
part of this country. 1t is able to
gauge the trend OF business and to
Keep abreast of the demands that
are to be made upon it. In this way
We have built up purchasing depart
ment that is as scientifically ope ated
as the best ordinance or commisary
department of an army. Our expert
buyers collect the choicest merchan-
disc at the closest prices, and so
are able to make the redeemable val
ne Of S. II. stamps highly appreci-
ated by millions of collectors.