davidaulloa/AmericanStories huggingface dataset:
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
CITY STUNTING DEVELOPMENT.
False Economy NIny Cost Long ISL
and CITY sI,OOO,OOO.

Builders and property owners N Lone
Island ClD are much agtated over what
they declare To- be penny wise and
pound foolish determination OF the Board
Of Estimate to hold up contracts for stree,
improvements By refusing to have
streets made, curOed. sldewalked and
paved the Board OF Estimate is making
Il impossible for builders 20 obtain loans
Tor new construction.
The standard OF the Board OF Estimate
Is regarded not only as unjust to builders
bI, wastrtul TO the city, especially !u
view OF the fact thai in one section along
where the Loose Wilcs Biscuit Company
and the American Ever-Ready Works
are located, employing four thousand OPP
eca,ur-. at least two hundred apartments
are required 20 house these workers ana
.hclr families, which would add a; leas.
81 100000 30 the taxable value or the
property.
II was stated las, week that a large
concern employing about 5000 operators
has been considering locating In ;his Sec
ton OF Long Island city. but tina. they
hes.tated about building there because ~
the lack OF housing Cor their employees
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

more luxury and moro show in the
country than IN town. who must have
. fancy stone gateway az the road
whether the house has complete Gel
lar or not. who consider an elegant wall
paper above n first class kitchen stove.
are sort who need sympathy--and
rarely get X.
The niggardiy attitude has tie merit
OF weighing all things in their right
proportions. Ruskin. or somebody else.
called that art II might also be called
common sense.
After you hive picked out or planned
home which suits your station IN
life admitting that Providence should
nave given You better ona}. the NJ. 60
ton o. financing it comes up. No. this
Is not putting the cart before The horse
You don't know how much money YOU
ne"u until YOU nave iirst settled the
Kind OF homo you want ana the sort
winch ITS your general position.
In financing house or anything
else The best way Is to pay cash. That
way YOU pay less and you have nothing
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
CONTEST FOR BOROUGH HALL.
All section. OF Queens want New
Ontce Structure,

Residents OF nyery section OF QussrS
are desiroIs OF having tho proposed bor-
ougn hall located In their section OF the
borough. Long Island city, ElInhurst
and Janlica men have already lnaug-
urdtcd movements 20 establish their
claim for recognition. Tho city owns a
site which was purchased ten years ago
FOR the borough hall adjacent to the
county court house In Long Island city.
In that section OF the borough they are
Insisting tho hall could be located thsrs
AZ tho least expense. In the Elmhurst
section the claim IL made that the dis
tr!ct - about the centre Of the borough
and that transit lines converge here which
radlate 10 every section Of Queens from
tho East River to the Rockaways
Jamaica residents have proposed that
the city utilize tho old town hail site IN
tina. section for the new building. The
plot is l4lx344 feet and Jamaica people
contend that IL is largo enough FOR tina
erection OF a ten story office building
which would accommodate all the bor-
ough offices for many years 10 come Not
only would such a building provide Offices
for all the borough departments nut also
such city departments as police, fire,
water and taxes as arc located IN the
borough.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
PROFITS FROM THRIFT.
Corning Building and Loan Associa-
ton shows Surprising Gains.

There IL no organization OF greater
value 20 a communication the point Of
view OF thrift and home owning-than the
Wen managed local cooperative savings
and loan association" says Archibald "
McEwan. ut always stands for good
citizenship and high Ideals In life. Take
the Corning, y. V, association, for ex-
ample, and there are others like IL In
this state and throughout the country
Corning has a population or about -. 600
The Corning association - twcnty-ss *
years old and has assets OF s1,lAI,2G7
II has one meeting night each month. re-
ceiving dues for two hours and Their.
are 1865 members. % whom 1894 are
adults and 1871 are minors.
1T has made 2.s47 small mortgages on
homes In the city and suburbs. az whIc,,
LOSS are now outstanding. Tho recoipts
since organization were S3,19aGoS. cred
Tied members with profits of yS84Gl1.
matured fifteen series OF stock. nayine
members H.ll3,4OO; OF this amount Si25.-
400 was paid In 1914. The total .xp.uso
OF management during twenty-siA years
was s35,o0s.
The Corning Associations tuyani'e
branch, begun niue years ago, has s635S5
on deposit; II grew 50. 600 in 1914. The
membership Is divided among s7S bn,s
and 5e7 girls. This association has eliu1i
mated all premiums and charges fiat &
per cent on mortgages. on the ba sig OF
S132 paid in each share was worth
slS5.T on January l."
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

20 look out for in the future There
are prose poets who rhapsodize the
virtues OF national debts and OF mort
cages. oh. beautiful debts: Oh. salu-
IT'ous mortgages It's true that bor-
rowing is a boon TO mankind. but I
would rather confer this boon than
have Il conferred on ME. It's a splen-
did thing TO pay OF mortgage and
burn the document DIETER keep tho
paper slowed away somewhore) in the
PRESENCE Of your assembled friends at
dinner, but ] would rather feel this
slNi emotion witnessing IN old
IL Shioned play
OF course the home buyers who pay
cash are in the minority. Mos; persons,
even those whose incomes give them n
large margin above necessary living
expenses and who could save the price
OF home in a short time. ma them
selves unable to pile up any amount OF
money. \ professional man with an
income OF $4,000 told me the
only way ne could save anything was
20 enter real estate contracts calling
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
TURNING TO BROOKLYN.
Manhattan Operators Taking Inter-
est la B"rouEh's Lands.

=! signs point 10 a growing interest
among MauD1ttau operators and suscp,a-
torS IN Brooklyn real estate That ,hs
sections through which now SUBWAY, ANA
subway extensions will run Il being
closely watched and studied 10y those
whose dealings heretofore have been cor
hned 70 Manhattan ia noticed by eyery
one VINO takes tho trouble TO keep his
eyes and ears open
Last Sunday" said we'll Lnoxn
broker who lives in Brooklyn. 81 wen.
down 20 Fiske Terrace on the road "a
BrlGhton Beach 10 see som property. ,ud
on IN" way ] went for distance along
the lino OF the new Sea Beach subway
what was my surprise to meet Mr.. -
lnainins ore of the best known Manha+-
tan operators land two of his snr.
OF course asked him what he was do,nc
there and he replied that no and his
boys were giving Brooklyn careful
looking over to Sec II there was an oppor-
,unfy TO make some money there as they
had done In The Bronx when the preHent
subway was opened. Mr. ---- told ma
that number of his friends and fellow
operators have been studying Broollvn
IN the expectation Of taking part in lis
Development when conditions are right"
Tn" broker telling tho story went on
10 say that he has within a few day,
Closed a sale or vacant property IN Brook
Ign in which the buyer n reside-a4 %
Manhattan though not a real estate man
Invested 100000 In cash Tho propertv'
ne SAID is to lie held indefinitely as an
Investment.
Bag Il Bling Manhattan builder, only
r-cer'ly completed two apartment houses
IN the Heights section OF BROOKLYN which
are fully rented aud SHOW up better az
investment properties than many OF thar
Manhattan holdings,
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

John Kotzmen. who Ia building the
largest apartment house in Long Island
city on the block front on Barclay street
between Diunars avenue and Mcclellan
place, has Resolved suoh a largo number
~ applications for the apar;m 1ts that
he has had plans prepared for another
building to be erected on the Van Alst
dvriu" frontage Of the sam, bloc, The
new hui G."g Is 10 be OF tho same siae
as IN" one now approaching completion.
having q tonnage OF goo fe,r and coz
,aiilHg c'ghty-fOur apartments. each vita
tatu. In striking contrast with the l..-.
Building, which II OF bun brick, the n.a
building will DO OF rough red brick, wiz
whl.e marble trimmings It's Colonial
architecture being carried out. In every
detail
The inquiries received by Mr. Katzmaa
~, ct very general desire on tho pt".
Of all classes OF people 70 secure low
rents many Of the applications being Poe
'evcd from tenants now residing In high
class apartments on the best resident.
streets In Manhattan. Speaking OF D
buildirG operations, which here,ofor s
hty' been confined exclusively 10 Man
hJyln, Mr.. Katamnn made an annlys's
90 the rental situation which will be H.
'ertsting % q great many people
II am now building" said Mr.. Katz-
man "Jhe largos, apartment house IA
Long island city. on the lowest priced
had on which such a building has ov,.'
been erected In any part OF New Yor,,
city and the rents can therefore be pro-
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

concerns which develop properties ard
build houses either ou stock plans or
to tnc order ur custom r. There Is
an appealing simplicity about the plan.
80 much cash, a comparatively SINAI,
amount is paid down, and att.r that
SOU simply pay each month a moderate
sum equivalent 10 ordinary rent. and
In ten years or less a deed IS handed
to you making you owner of the prop
crty. You know the total Of the pay
me0ts to be made and are Of course
permitted 10 pay OF tho debt in less
than tie stated time. same ms rent"
attracts many persons who don't like
to face the lump debt OF mortgage
and who figure that whatever happens
they can always pay the rent.
Tho building ami loan association
rivals The same as rent plan IN popu-
,ar!:y T. - an ola and stu growing
Institution. There Is one to be found
~ almost any good sized place and in
some very small ones in tho suburbs
of New York. The various associa
tons, Independent IN each locality, are
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

ton may be- summarized in The state
ment that no matter where you live
you must pay your share of the in
terest and taxes on the value Of ,he
land and the cost OF the building. IT.,
cost Of tho building being practically The
same In every location the difference y,
your rent is caused entirely by the lsf.
ference In the value of the land
IF you live on Washington Height
you pay your share OF the interest ann
taxes ON land valued at from $4,000
70 $4,000 a lot. II you live on the
west side Of Manhattan you pay on a
basis OF 100000 TO $4,000 per lot. II
you live on Park avenue, you pay on
basis of 100000 per lot. while, 90
carry the comparison still further, =
you 1.-Two on Fifth avenue YOU must nay
your share OF the interest and taxes on
land valued at s250,0OO to $500 Uov =
lot.
"As long az builders can buy land
Mt present prices In Long Island CITY
there seems to he no limit TO the mum
Der OF apartments which can be leased
Mt present rents. But II spectators in.
crease land values like they did in The
Bronx and upper Manhattan rents viii
have TO be correspondingly Increased and
will then gradually become equalized IN
these sections Until this increas In
land values takes place, however, Lower
rents are possible in Long Island CITY
than In any other part of Greater New
York equally accessible to the heart OF
tho city when the dual subway svstcm
" n operation"
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

u certainly pays 10 20 tn deb, N
order 20 own 4 nome
outside Of cash. there are three pru-
c,p2l ways Of financing. Of which the
most ancient Is tho straIgh. out bond
and mortgage. You borrow from al
Individual or an institution $4,000. say.
a. usual per cent. interest for "A term
Of years and put up as security
your hous" ana land. You may ufraug.
o. pay or the principal in part or in
whole IN ,".s time than the maturity
OF the mortgage. Interest may be- pay-
able annually or semi-annualy. In
many cases the holder Of the mortgag,
* quite willing to extend the term OF
maturity: ii not. The mortgage can be
generally shifted: FOR there T. no in
Ne~tneut more substantial or more truly
silt edge. Mortgage are bought and
sold IKE any hieh "rade in2nc!a! ner-
chJud.sc.
\ popular method of deferred pay
mont i"r d, SUBURBAN home is 5000 tor
lcssl down and balance same as rent"
This is usually offered by real estate
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
FAvORs GOVERNORS TAX BILL.
state Realty association sees Better
Conditions Under Proposed Inv.

The Real Estate Association Of The
stat OF Sew York has decided 10 make
q vigorous campaign Ia favor OF the
pass age Of the Governors bill on taxation
which provides for u tax board of three
with powers very similar to those OF the
Massachusetts TAX Board and the Wis
corsiu Tan Board which have placed
those two States In an advanced post
ton as regards taxation While 81 is not
intended that this new tax board will In
any way displace tho existing local tax
authorities they are given sufficient
power to compel AN equitable disuibu-
ton OF taxes throughout the State.
This power has been found sufficient IN
Massachusetts, and Wisconsin % induce
. NE local authorities to make equitable as
sgS1ments on all taxable property. \
step IL also taken In this h,l in
BE- direction OF concentrating an
Of tho States ,aS functions Into one
board. This is in lna WIKI the most en-
lightened opinion of tine tax exports
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

for monthly payments. He didn't have
the moral courage 20 salt away funds
otherwise. Lots and plots on the install
ment plan were his savings bank
II the landlord makes at least 10 per
cent. on the house you rent as init
mated above, il Is clear you can afford
to borrow money at per cent. to buy
him out. -Ns owner you VIII he pc.
cent. ahead OF the game as tenant But
q home owned has more cash value to
You than It did to a landlord as a rent
Ing property. \ house that brings a
landlord 10 per cent. should bring To q
careful owner (through garden, chick
ems and other economies Of uving) at
least 20 per cent. on his investment II
Is true that II rented place may realize
many Of the economies OF an owned
place, but there are numerous draw
backs and difficulties with the former
Take the iUsm 81 improvements &c
quired IN and out OF the house 10 make
things pay; neither tenant nor land
lord can afford 10 put IN such improve
ments. The fun benefits are had only
with ownership.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
aoCK Always READY no sECEDE,

Decisive action on the proposition for
,hc secession Of the Rockaways from the
city OF New York will be 5aken by prop
rrty owners this week. \ report will be
presented OF the financial obligations that
Will have to DE assumed by the proposed
new city. II was expected that tho debt
which would have 10 he assumed 10y the
proposed city would not DO less than
$4,000 0o. Ii Is now determined that q
will he only 81 300, 600
\ commission form Of government L.
proposed for the new city, the cost oi
which has been estimated at not moro
than 100000 year At tho prcsen,
time the section for which secession .s
proposed pays a little less than ST.
100000 a year taxes to tho city
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
AauEDuCT TAXEs CUT.

New York city, according 10 a decision
of the Court OF Appeals, is not liable for
taxes on upstate portions of tho struc-
turo Of the new Ashoklu aqueduct This
WAS decided lu a suit brought by the city
against the Board OF Assessors OF the
town OF Gardner in Ulster county. This
does not. however relieve the city from
paying taxes on land acquired for the
aqucduct which. in many places, was as
-eSscd after the city purchased It at
f,yogal times as much as It had been as
grsscd for before
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
LIENS on NASSAU COUNTY COURT.

MINEoLA. L. l., Jan. e3.-The compile
tion OF the additions TO the Nassau
County Court House, which were 20 cost
$4,000. may be delayed for some tins
Az result OF Lions which have been
filed against the buildings
Lhman q co. were the contractors
and when it was learned that ghoy had
filed "a petition in bankruptcy many liens
were filed with the County Clerk They
total s3l,69O,S3, but an assignment By
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

building would have TO earn fair
return on $4,000, AID on Washington
Heights. 100000, as compared 10 only
$t7GOoo In Long Island City. Rents in
Long Island City can therefore be 80
per cent less than those possible n the
extreme upper part Of Manhattan and
40 per cent. less than the rents on
Washington Heights.
In other words the whole rental ques-
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

City. Ny Long Island City apartment
houses will cost Approximately $50. 200
each. making total investment for land
and building OF $4,000 each. az com
pared TO 100000 In ihe vicinity of the
2O7th street. subway station and $500. 900
on Washington Heights.
Rents. OF course, are always based
on fair return on the total investment,
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
MARTIN ALTMAN HOUSE BUYER

c. Grayson Martin Is the purchaser Of
the residence and art gallery OF the late
Benjamin Altman at the northwest cor
ner Of Flfth avenue and Flftieth street
sale OF which was announced in these
columns yesterday.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

poruonMely low. For the entire block
front, zoo by 100 feet paid only s27. 900.
For The same hzed plots | paid 100000
In tho DyclSnlan tract, near the 201th
stree; subway station, nine miles from
Fc7ty-seooud street and on Washington
Heights, six miles from tho same centre.
I paid Sl5o.0OG.
The cost OF building is practically tho
same IN MAMMA tan and in Long Island
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31
Average Man Buys But
One House and Can
Afford to Be a Little
EXtravagant-How to
Fit the Dwelling to the
Purse and Station.
Purse and Station.
~ JOHN Il. MCMAHON.

or row much shall | spend OF /.
- homc?" is not an ld.e
J question.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-31

Continued M PoRr.h Peg.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-15

was the head, appointed to meet at
San Francisco to report upon the
question of retaining or disposing OF
the exposition buildings erected on
the military reservations.
The board recommended the reten-
ton of the following main buildings
as being suitable for use by the. mill
tary service: The trotting track and
fence; the drill ground, aviation field.
athletic. field, club house and polo
field, all within the trotting track; the
grandstand and cooling shed pertain
ing to the trotting track; the poultry
building, the dairy building and the
mess hall pertaining to the marine
battalion camp.
The board found that none Of the
buildings other than those enumerated
above because of their character or
location, or both, would be of use in
the military service to the extent
that the war department would be
warranted in retaining them under
the provisions of the joint resolution
of February l6, 1912. The recomnen-
dations Of the board of officers has
been approved by the secretary of
war -:
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-15
CHAPTER II.
WHAT ARE THE TWO DIVISIONS OF ADvERT1sNG9

In entering upon an advertising campaign there is
vital point which should always be decided at the start That
question whether the campaign should be of Publicity
or Advertising The nature of the product will de-
termine which It bad that there these two dys
ions in the subject of advertising but they exist and should
be held clearly mind distinctive divisions Publicity as
usually considered is atmospheric 1t simply seeks the popu
larzation of name slogan trademark one thing
By publicity the advertiser hopes through suggestion to put
his product into the snbconscous mind OF the consumer
city does seek any direct result is content to build
up nsidousy and almost regardless OF
expense
Action advertising is absolutely distinct from this It
seeks incidentally to establish favorable favor for the thing
advertised but above all it works hard to get
date action the form of purchase Either 1T seeks to get
the send for nfomaon as step toward
the ultimate purchase of the article advertised if possible
newspaper advertising it aims to get the consumer
to go and buy the thing without further ado. 81
Publicity she kind of advertising which is most effective
newspapers although you some OF it on the
the electric signs in the street and other where
message read glance Always 1t just
and usually with the the article the keynote of the
message Above ALL it attracts the eye Outside OF that 1T
merely hints favorable why You should buys
misunderstanding the other hand, has got TO. 90
much more thorough job than that It has to attract the eye
of course first Of all Secondly it has to cnch the interest
Thirdly it the Judgment and finally must open
the purse of the reader Argument plus all the lure of
araconthat is the kind OF that
Why copy" is made of.
Action be where it will be read because
its message has to mpe action Therefore it must contain
than such mere suggestion could usua
action advertising cannot be read the And So while
low cost of space makes the newspaper the best
medium for publicity it is also true that for action
advertising the newspaper is almost essential
As will be explained later analysis of product and pros
pect should determine whether action advertising with reason
why copy') should be used, whether publicity lwlth
merely suggestive copy would be better It quite often
that an article may need the former kind at first whereas
later it can be successfully promoted through
simply snggesve-pu But if either one would WORK
equally well the such possible in the
newspaper is preferable for frequently in such cases omor
rows sales pay for today's advertising.
Tomorrows chapter will be- What Good Does Trade
Mark Accomplish" s.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-15

Figures compiled by the Austro-
Hungarian and German consulates in
New York, show that $4,000 reserv-
lists of their countries, who registered
themselves for services are unable to
obtain transportation. >
Consul Samuel M. Taylor, of Not
tingham, writes that with. the scare
ity of motor-car, drivers, more Eng
lish owners of automobiles are driv-
ing their own cars and more women
are becoming skilled drivers. -
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-15
PART OF EXPOSITION
BUILDINGS WILL BE
UTILIZED BY ARMY

The war department has received
the report of the board Of officers OF
which Brigadier-general w. L. Sibert
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-15
Your Service
Excels

Why not get more people % make dae o. Il, Mr.
Business Man? -.
You certain You satisfy . customers
wants; if You weren't. You wouldn't be in business
But why wait to be searched outs
WHY DEPEND UPON cHANcE2
Why not go to 5000 and women every
ing yourseh-ten them all about your store-your
goods-yom ability and eagerness to serve them
No one-not even your most enthusiastic patron
knows as much about your business you do
yourself. You the who really can do
it justice.
Familiarity does not breed contempt i breeds
confidence
Let The Star Bulletin make its 5000 readers
familiar with the story Of your store. We have
every facility for presenting that story effectively
This is the strategic Of the year Adver
Using viii never pay you higher dividends than now
outline your campaign today. So .sss4a
Honolulu Star Bulletin
-. Phone 1856