New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-12-05

.eque.-mean gnerste They visualize the
MonyBaek invariably why don't
you prin, these detals? So we thought would And from
iineot me. we shall.
All that The Tribune columns that they
conform newspapers principles faith implied its
guarantee advertising copy except in respect to ms
leading objectionable That its readers shall be insured
against loss or deception Tribune advertiser is the
underlying principle guarantee Further than this does not 60
While that fact alleged in
an advertisement be susceptible proof insist
cheerfuy allows certain latitude the enthusiasm OF the
sometimes carries him with It,
There of advertiser who will take advantage Of
this attitude believes that he safely go; and
just little further whereupon some OF
our wachfu readectics and he finds himself forced
print unpalatabe truths about himself Then there
merchant who has great epec
that he will all reasonable lengths to meet
hp b ndepeaT fTose eyed critics who so enjoy
ing much letter aded to preserve Their
Glastonbury garments are mace zoe % ~
% Nv p S certain phases of the
example of pointing out that its mpo were ERE
meaning the Glastonbury statements was perfectly clear and Il" no
Meantime complained the Journal Of the AnsEjcaa Medical S
bs6 E had a 6 % R The Gn M oG1s
Exhibit is from The Tribune Exhibit IS IRON me Jo0
advertisers Somebody always taking the
%o af & adZsrs SoS the z; yoa f
m s safsg 5' Frs Last and All Sudden c
In "The journal Of the American Medical where obc
had been made this FORM the paragraph read: ;
the body pedpcsng factor Colds Rheumatism
ship staff to object to the former statement That any Tribune
would be led to purchase underwear in the belief that vas
sure Rr?yntTs OF amy anSf the NeThe on the
that Safety First and All the Time" might possibly be
aded by reader claim Of sure Preys1st e Qualities s e tbup
g GGmRaay for its he Ssn f GPe
First appears eoTrespSndsn OF sfe5Ra
6rasing Of the Ssafety claim advertising Of that
&%sra wds 9 'in'G GastonGTs
strictly scientific viewpoint his remarks warranted For
and intimate physicians that safsty INSURED against acute
% AGENT b @ SG at 0P Ginning he bod bu
we'll know that acute frequently when the
body of the m0s s sanss the one paragraph
read against sudden chilling the body peosg factor IN colds
with sags s;s n5 xd 0ST @
seized it Not the Glastonbury mPany They we're not interested
They promptly accepted journals amendment adopted the
orag for use all medical m @ 5ns e b na s
the Medical ASSOCIATION advertising
Pie ssd tes f. mage
safety Fi ~sl1 cSs Colds
c medical man lone Independently yet
Of this kind from publication 'onsy the foremost
would have satisfactory most the Glastonbury
enough for medium was not strictly
matter up further with the Tribune Bureau Of Inegon He wrote
place the words possible for the who read
the ne"Pspe g Medical i Assocaton many them would not
understand what preposng factor meant We had no intention
misleading the public The
stood the test for many years that is
the Our advertisement
nnaaed ali last wording protection against chis
opinion there question but
what suitable protection against these ailments SUI II
this wording and we would not
object to change before taking particular notice OF the criticism Oh
appreciate views on TINS SUBJECT ana we
would gladly entertain suggestion from of your standing whom We
in o critcise." -.
The nothing ctic But in the spirit o. copera,
which invited WIN
criticism suggested this SUBSTITUTE @ ne
paragraph under discussion: -,
ssafety Fagans chilling Of the bOdy often the orerunner OF
Colds, Pneumonia and Rheumatism"
Robinson OF the
the entire problem;
letter, which We uIy
We
the and to
10 changed using your
wording which
entirely wording suggested by tne
Journal the American Medical Ao-
tl for medical journals let the WORDING
predsposing factor all and news
20
We wish TO emphasize intention
misad the public
under
IA
not require misleading to sell
ant IL a any
about the wording
consider u a favor 70 have you call
THE GLASTONBURY KNITTING