Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1915-05-09

always. under all conditions, TO tell the
truth about the tobacco | was selling
and never ask price that would Yield
more than fair profit.
In the section in which | was raised
al that time railroads were few and
far between. I, therefore, loaded
wagon with tobacco and would drive
through the mountains, calling on farm
ers, selling them their supplies for a
year, taking in exchange for this to-
baceo money or farm produce. The ex-
perience | gained in manufacturing to-
bacoo aud selling the output OF the
factory to actual consumers has been
and is to-day valuable in the conduct
Of this business
Experimenting In Advertising.
"ln 1872 felt the need Of more
business education and gave
up this work to take course at BUSH
ness college. In 1873 l began the man
ufacture OF tobacco in a log cabin fac
tory sixty miles from a railroad in Pat
rick County, Virginia, with capital OF
$1,000. The first year in business 1
10000 pounds. the next
year 10000 pounds and then sold my
brands and trademarks to my partners.
and moved to Winston Salem for the
benefit Of railroad facilities, and on ac-
count of this town being located In the
center OF the belt in which the finest
tobacco in the world is grown
Il erected here a plant that cost
$1,000 and began business with a capital
grrn0 fol in n whom /
bought out two years later. We manu-
featured the first year 10000 pounds,
which was the capacity of the plant.
From then on, about every other year,
this factory was built on top, bottom
and additions made to each end, until
the business was increased to 100000
pounds, having taken eighteen years to
secure this volume.
I'm 1892 the business amounted to
1,OS5929 pounds; In 1893 the business
amounted to 1905, l01 pounds. Seeing
that my business had lost over the
previous year and having had accumu-
lated more capital than was necessary
to run the business, decided to expert
ment in advertising. It was really my
first experience and have found II
profitable ever since.
Big Returns from Advertising.
81 spent about $4,000 in 1894 and Sc
cured an increase to 1.215,32S pounds.
Seeing that the profits on the increase |
made more than reimbursed me for the
money invested, / was influenced to
make an appropriation for the next year
Of $4,000 and erect building with a
capacity of ten times the business that
was being done at that time. The $780,
GOO expenditure increased the business
that year to 2,126,763 pounds
1.-THE sixth year this factory was over
worked, the output representing 1885,
s22 pounds. Since that time the appro-
priation for advertising has been in
creased year after year proportlonately
with the increase in buslness.''>
Mr.. Reynolds is a firm believer in sur
rounding himself with able lieutenants
AS early as 1883 he effected an arrange-
ment with some of his employees.
they would share In the profits
IF the business. In 1898 company was
formed and Incorporated. The percent
age of profits that employees were re-
stock they secured in the company. A
number OF the same employees are en-
gagged in this business to-day.
Newspapers the Standard.
Newspapers and magazines have
constituted the backbone of all our adj
continued Mr.. Reynolds.
81 believe that manufacturer who
las good product with which he can
make popular appeal, and will tell the
truth about II in the daily newspapers,
backed with good selling organization,
VIII make an unqualified success. |
nave had ample experience with this
.orm or advertising TO prove. beyond
my doubt that newspapers are, UNI
inestionably, the standard form OF adj
'ertising.
This business is international in it's
scope. We, therefore, have passed the
'lage on several brands as far as local
laVertlslng concerned Hence, in
connection with newspaper advertising,
Ne use national publications. In ostab-
lshlns brands we cover the country sec
ion BY section. relying ON newspapers
or cur main advertising support.
When you consider the number Of
ieWspapers that daily 60 into the mill
ions OF homes and how dependent we all
ire upon them for the worlds news. Il
Would be hard 70 depreciate their value
y an advertising medium. After ALL
Is a simple matter of Manufacturing a
sood article land letting the people
Snow the truth about it.
No Retrenchment Owing to War.
res, newspapers are good advertis-
hG MEDIUMS, or this COMPANY would
ave found 1t out before it began invest
~ huhdreds OF thousands of dollars In
heir columns annually.
This company thought enough OF adj
cruising as selling medium not to re-
shSii On expenses in this division OF
~ business when the European war
roke out As a matter of fact. more
lhoney was appropriated to advertising
uan we would have otherwise ex-
ehueu- AS a result, we are doing the
iFsest business in our history.
we conduct our business conserya-
lfely. having no money to throw away
: any direction. But this company
n, NJ 81, nesitates to back its business
we waited for good times TO roll
rn , 70 get business. there would be
ushty little incentive for work. The
.ne 70 work is all the time. And the
ne 70 pun that extra squirt that every
~ t." nas stored away is in slack times
lem. anu oVercoihe
AS matter of fact. bustnas.
lrougllout the entire land is imnrovinT.
sry much faster than the pessimists
Notabie Examples OF Success.
returning to the subject of advertise
=, MI. Reynolds said: Probably the
W example in this history OF adyertis-
u y Prince Albert pipe and cigarette
,pagco. SIX years ago 1t was new
Isnd; Real and true tobacco auaiity
yh,no every printed word has made
snolsI a,1ete tne largest selling brand
S S.uohlng tobacco in the world. IL is
'-uay sold in every civilized country.
Namel Cigarettes is another examn,e
IS than year ago we infrnd,,ced
anleis 70 the public, and through AL
RISING. backed by unquestloned anal
are now selling in national wav
~ company. has several other brands
~ a. are by FAR the largest sellers in