White Pine news weekly mining review. [volume] (East Ely, Nev.) 1910-1920, 1915-04-04
ROCKEFELLER TO
HIDE NOTHING
VEIL OF SECRECY IL REMOVED
IN NEW YORK OFFICE FROM
ALL RAMIFICATTONs OF STAN
DARD OIL

prises
Secrecy is to give place TO publicity
real publicity
Holders OF securities in companies
Identified with the Roekefellers are
not TO be kept in the dark much
longer. Reports will be issued and
other legitimate information given
out.
The old policy OF keeping people
in the dark and refusing to an
swer thoroughly proper questions
concerning the affairs of the COM
panies wohse securities have been is
sued to the public has been condemn
ed unmitigatedly in this newspaper.
The secrecy practiced left too much
room for profitable operations by in
lsiders. And since the splitting of the
parent oil company into owe thirty
parts, the gyrations of more than m
su bsidiary stock have caused people
to talk, to say the least. All that is
to be changed.
John d. Rockefeller, senior, and
John ID. Rockefeller. junior, are joint
authors of the new policy.
The man selected to carry it out
is Ivy L. Lee, ex-Hearst newspaper
man and later right-hand man of the
Pennsylvania Railroads president in
preserving the right kind of relations
between the road and its employees
and also the public.
Appointed by the elder Mr.. Rookie
Teller on January l last, one of his
cabinet of three-Mr. Rockefeller,
the younger. and Starr J. Murphy are
the other two-Mr. Lee has already
been made a director of several cor
porations and will by and by become
Mr.. Ro~ckefellers direct represen-
tative in others.
IL policy of full publieity-and, Incl
IDENTIFY, to see 10 ii that the corpora
tions do nothing that full publicity
would hurt.
Here is John ID. R~ockefellers, Jr. $
profession of publicity faith:
1T has been the policy of most
large corporations and individuals to
maintain silence with reference to
their affairs. ! think the public feel
ing has been growing of late years
that that attitude toward the public
was unwise and that the public Is en-
titled to know about large concerns
whether private or public.
THE Importance of that policy has
been growing. and we have felt for
some time that we should adopt the
modern policy of greater publicity. >
The Colorado Fuel company direc-
tors-whose tragic experiences with
The miners have been much in the
limelight-held a meeting at &c
Broadway and President Welborn
submitted TO them a statement con-
corning plans he had drawn up for
improving the housing and social
facilities of the miners. 1t was ap-
proved.
why not tell the public exactly
what you have told u.s." came the
suggestion in the board room.
No M said than done. The re-
porters were called in and copies of
President Welborn's statement we're
handed out for publication.
Fancy a statement prepared solely
for No. 26 Broadway directors having
been distributed to the newspapers in
the old days!
The truth is the more the Rookie
~fellers have to do with the public di.
rect the more they like their expert
ences.
To be understood is pleasanteI
than to be misunderstood, they find
To be appreciated is nor comfort.
ing than to be e%xecrated, they con.
fess.
lHcy nave also Hldut tHlS us
covery:
II is not only necessary to do ths
right thing, but to do it in the righr
way.
And the right way is the publicit,
way-the open and above-board way
OF course, 1t will take time to in
fuse the new principle into the enter
prises identified with the Rookie
~fellers.
Quarterly reports from all the sub
sidary oil companies need not b.
looked for just yet.
But the fiat for fuller publicity ha
gone forth.
And II progress be not made Nv,
Lee will not be making good" for |
Is his special business to insure tina
fair and square treatment be mete,
out to the public and to investors.
Down in the financial distric
Young Rockefeller's reputattor In