The Medina sentinel. [volume] (Medina, Ohio) 1888-1961, 1915-09-24
Many Merchants Fail to Understand
Value Of Tastily Arranged Exhibits
---CObWebs and Trade Don't Mix.

: copyrighted. 1914. by Thomas J. Sullivan.
r Cleanliness Is next to godliness ant
Is indeed a duty. Even from thu
!, body's purity the mind receives secre
J sympathetic aid,
= So great Ia the effect of cleanliness
|, upon man that 1t extends even to his
: moral character.
5 Virtue never dwet long with filth
< nor do believe that there ever was q
. person scrupulously attentive to clean
; liness who was a consummate villain.
But cleanliness in commerciaIism Is
: the most to be admired.
| Not Sufficiently Attractive.
/ An unclean, a disorderly store can.
not hope to make a big success In
these days OF advancement. One OF
the principal reasons why rural con.
sumers have gone to the large city
stores and retail mail order houses Ia
because some of the home stores have
not been sufficiently attractive. They
have lacked both In orderliness and
cleanliness
The successful merchant is the one
who not only keeps his store up to the
point of mans idea OF cleanliness.
but also up to the woman's standard
OF perfection. and. strange as 1t may
seem. dirty people do not like to trade
In dirty store and cleanIy person
will never trade in dirty store If be
can help it, and the chances are a hun.
dred' to one he can help 1t.
The retail mail order houses show
in their every move thorough recOgni
ton of the fact that woman has be-
come the purchasing agent for the
American home.
The successful merchant is the one
who has discovered what women want
and In what form they want 1t dia
played
Women Enjoy Looking Around.
A woman enters a store much as
man enters theater-both are willing
to be interested. Women enjoy look
ing.
The store which makes looking easi
est and its display the freshest and
most varied goes long way toward
inducing her to contine her shopping to /
that one store
The success of retail mail order
houses proves that shoppers enjoy
leisure In their inspection of goods
which they propose purchasing. as
their immense catalogues are but dis
play Of their wares and can be studied
at leisure and ideas formed as to Just
how the actual goods themselves would
correspond with the attractive illus
trated display
Beauty commonly produces love. but
cleanliness preserves It. Age itself is
not unamiable while II is preserved
clean and nnsulied like piece OF
metal constantly kept smooth and
bright. which we look ON With more
pleasure than on new vessel canker
ed with rust
Must Use Wordless Language
The catalogue house IL hundreds Of
miles away, asks payment in advance
causes the consumer endless delays.
talks In print about mere pictures OF
goods, but IN spite Of all these diSad.
vantages It does interest and convince
by means OF its displays IN its carl
logues and the opportunity OF the shop
per to "shop' nndiStnrhed
The up 10 date retailer II TIprSiStpDtly
asking people ~ buy mis- goods not by
constantly horng thr'p with spoken or
written questions nut simply by the
method and manner IN whirh MS goods
are displayed II
His goods must talk tOi him. ana
talk effectuaIly ana the ianguage must
be wordlesS Z
But the pulling power OF price and
quality will not overcome the handicap
OF dirty. disorderly stock and store
Cobwebs ana trade were never good {
friends
They clash whenever they meet i;
Don't lei them meet ,
Cleanliness an Asset.
Dust is parasite that eats into !
profits Don't throw away your prof.
It's Throw away the dust; sweep out :
the cobwebs. A dirty article is neve'
a salable one. :
Cleanliness Is an invaluable asset.
It means money in every mans pock
ct, both from the standpoint of money Z
credit and sales.
Untidiness and uncleanliness are :,
not alone found among some mer- =
chants. but they are too often found
n the home, the professional mans
)ffice. the hotel and on the farm as u
we'll, and sometimes think men and I
women SO thoughtless and shiftless
must have cobwebs on their brains. S
RR P
Then, too. success never dweIls with n
lntidiness. Which shall It be7
There Is No Question