davidaulloa/AmericanStories huggingface dataset:
Milford chronicle., 1915-03-05
POULTRY POINTERS.

Great care should be exercised to see
that the fowls are always supplied with a
liberal supply of pure, fresh water and
wholesome food. Stale or musty food
and impure drinking water is dangerous
to the health of the birds.
Always see that the birds have plenty
to eat, but this not of necessity means
that they should be overfed. Don't get
the idea that the fowls are hungry when
ever you see them scratching and picking
about the runs and in the litter. 1t is
the nature of the animal to pick M
whatever it finds and whenever it finds
something to pick up. Study the wants
OF your birds and then supply them, is
the first lesson in poultry culture.
Don't put off gathering the eggs until
night They should be gathered frequent
ly This not only preserves the egg, but
also helps wonderfully to prevent the
birds developing the habit of egg eating
In addition to the regular grain ration
and dry mash, the fowls should also be
supplied, especially during the winter
months, with liberal quantity of good
grit, charcoal, oystersbells and green
food. See to it that these necessary
materials are furnished for the health
and comfort of the birds
0verfat not only weskens the fowls.
but in addition, impsirs the action of
every organ in the body.
To acquire success in the culture Of
poultry, either fer profit or pleasure, one
must be content to begin at the bottom |
and climb toward the top steadily, learn
ing the different phases of the business |
as he goes. No man without experience
or knowledge can delve into the business
on large scale at the start and hope to
make q success of it.
Milford chronicle., 1915-03-05

A-PermanRanate is used to tone up
the lining Of the throat, mouth and nos
tTils. 1t is also used for the treatment of
Toup and other diseases OF an infections
nature, but too much of the drug is az
bad as not enough. No drug should be
pourSd into the stomach of a chicken for
any length OF time. This, as we'll a.
other drugs, has its advantages, but there
is limit to all things. Many poultry.
men give it each day in the drinking
water for a period of 10 days. then stop
it's use for q week or two, after which
they begin again. Ny method of using
peTmadRanate of potash is to give it in
the water about twice each week, unless
for come special purpose, when it's use is
continued for or 10 days consecutively
when it is stopped. 1t should not be
placed in tin vessels, but preferably in
galvenized iron or procelain-lined ones.
Milford chronicle., 1915-03-05
Sore Throat Wisdom.

To relieve Sore Throat you must get al
the seat Of the disease, removing the
Cause. Nothing else does that 50
quickly, safely and surely as TONSILIflE.
A dose of T0NSILINE taken upon the
first appearance of Sore Throat may cave
lCng days of sickness. Use a little Gore
Throat wisdom and buy bottle of TONSI-
LINE today. You may need it tomorrow.
TONSILiNE is the standard Sore ~,
Throat remedy-best known and s$A
most effective and most used. Look
for the long necked fellow on the
bottle when you go to the drug store
70 get it Csc. and Soc. Hospital
Size s1.00. All Druggists. "a
Milford chronicle., 1915-03-05

White Hens Strain are large percentage
d. W. Young, crossed with males
that have large laying record for eggs.
Buff and Brown are from the best laying
strains, and all are bred to lay.
Can be furnished in any quantity at
short notice. WeinYite inspection of stock
Milford chronicle., 1915-03-05
EGGS FOR SETTING

Bwff, Brown and White Leghorns S4 per
Zoe Eggs; zoe per setting Of is eggs.
All eggs selected.
New Britain herald., 1915-08-06
CHy Mems

The Very Latest Caps at Besse-Le- lands. Large Variety.-advt.
 Alex Kowaleweski's photographic studio on Beaver street has been Sat- tached by Constable Wrinkle for about s1,ooo, suits being preferred by John skritulsky and others .-.
 Special Sale Boys, Odd Trousers at Besse- s.--advt.
 Before going away, get a bathing suit or suit case, straw hat or cap at T. W. O'Connor Co.-advt.
 Arrangements are being made for a delegation from New Britain coun- cil, o. U. A. M., to visit Waterbury council on August 18.l
 Bathing Suits at Besse-Leland's.- advt. #.-
 Sport shirts at Halloran' 's.-advt.
 Last opportunity for suit at sale prices. T. W. O'Connor Co.-advt.
 Engine companies No. 1 and No. were called to 62 Church street last evening to extinguish a rubbish fire in the rear of the building.
 Mems Odd White Flannel Trousers at greatly reduced prices at Besse- Leland's.-advt.
New Britain herald., 1915-08-06
]. WORLD'S CHAMPION
 WILLARD IN TOWN.
Conquerer of Mistah Johnson Here With Wild West Show >''.

Champion of champions, Jess Will lard, the man who brought back the heavyweight. : championship < tott the white race, which was held by Jack Johnson for a number ofAyears paid New Britain his first visit today. The big fellow is a member of the 101 Ranch, which exhibited here today.
 A reporter strolled down to the Commercial street siding this morn ing just as the champ was rubbing the. sleep out of his eyes, and after, the preliminary introduction the scribe and the pugilist became very friendly
 Manager Tom Jones soon joined the party and a flaming bee was indulged in. Manager Jones, who has estab- lished record many moons ago for his loquaciousness, but a fine fellow nevertheless, answered the questions
New Britain herald., 1915-08-06
Of ths sTi6s x qiicixiy W i,, when fgl,t was

3of ths ssFibs qsiickiy when fisnt waa rnsntiosi4d. XXX.
 Why. Jess will fight Tn minute" answered Tom, all that's necessary IS to have some promoter put up purse and his man and my man will demon strate that he is the one best bet in the ring. Of course Coffey and others are being boosted considerably, but if they get in the ring with my man it's curtains for, them, believe me-
 How about that fake story sent out from London by Johnson or hls friends ?"@asked the reporter TN Not worth the time of considering. The American people know the make ur of Jess Willard, who engaged in many battles before reaching the top of the ladder and have never accused him of being faker," said one of the party. F. y, i
 Jess himself, is a retiring sort of fellow, who would never be a cham pion in the talk league. He has, how ever, personality that is pleasing and Fhfs big broad smile carries with it story in itself every time he opens his lips.
 Willard cut quite a figure about the streets today in his automobile. He rode about the streets and viewed several of the large factories
 :. ! In the handsome special car in which the champion Is touring the country is his wife, Manager Jones and wife, Secretary Archer and Wal ter Monahan, his trainer.
New Britain herald., 1915-08-06

and l now feel fine. l and stomach is better and my H left me. You can use n1y| like. l am proud of what dies have done for me. "
 GAuTHIER, 2l Ridge St, M| An Honest DependabI|
 It must be admitted b5| minded, intelligent psrscn, cine could not live and gr0w] for nearly forty years, and a record for thousands npd of actual cures, e has Ly| hams Vegetable Compcq possessing great virtus worth. Such medicines rnx| upon and termed both ~ dependable by every thinl
 If you have the sligh that Lydia E. Pfn1kban' ble Q Compound will hell toLydia E.P .PinkhamM M confidentiaD Lynn m vice. Your letter will read and answered by and held in strict conf1
New Britain herald., 1915-08-06
YACHTS OFF AGAIN.

of the New York Yacht Club cruising squadron left Newport for Buzzard's s Bay at 9:30 a. m., today. The rac- ing contingent were sent over the line in their various classes, begin ming at 1o:s0 o'clock the cup defend CTS being the first to get away. The wind was east and a drizzle of rain made conditions unpleasant.
 The yachts will anchor over night off Marion, Mass, and proceed thence through the Cape Cod Canal tomorrow to Marblehead.
New Britain herald., 1915-08-06
MINIMUM WAGE FOR WOMEN.

Boston, Aug. 6.-A minimum week ly wage of $s.50 for women over IS years of age employed in department in the report of a special board to the minimum wage commission to- day. Employees within this classifi- cation shall have had one years ex- perience while years shall receive not less than ST weekly, according to the boards finding. Minors between IT and IS years are to be paid a mini mum of s6 and those under IT years not less than $5.
New Britain herald., 1915-08-06
NEW REGIME OF EAGLES.

Spokane, Wash, Aug. 6.--The new administration to conduct the affairs of the Grand Aerie, Fraternal Or der of Eagles, was elected here today. Among those named were William L. Grayson, of Savannah, Ga, grand wor- thy president; Frederick Hughes, Yonkers, N. T., grand treasurer; John F. Jenny, Chester Pa, grand worthy conductor; Charles T. Lair, of Massa chusetts, grand inside guard. The grand aerie will meet in 1916 at Sa- vannah, Ga.
New Britain herald., 1915-08-06

In the accompanying illustration IS shown a wounded Australian soldier
New Britain herald., 1915-08-06
LAST DAY OF CONFERENCE.
Labor Leaders and Officials to Hear
 Address By Secretary Wilson.

San Francisco, Aug. e.-The con- ference of the department of labor being held here, at which labor lead CTS and labor and immigration ofi- cials from all parts of the country are working with Secretary of Labor Wilson in an endeavor to find means of bringing the man and the job and the man and the land together, was to come to an end today.
 Addresses were to be delivered oy Secretary Wilson, Assistant Secretary Post. Commissioner General of Immi- grafton Caminetti and T. V. Powderiy.
New Britain herald., 1915-08-06
TABS EXCURSION n

The annual excursion T. A. & B. society and Works Mutual Benefit as| be held tomorrow to No Coney Island. The fif' leave at 6;3O o'clock au' at e:45 o'clock. The co chartered the steamship the occasion and it will York and allow baseball portunity to witness the D between the Giants and teams. It has been arra the excursionists five hot Island. The return trip ed at 7:30 o'clock from With fair weather the q poets a crowd of at least 1 has been a sale of over { Hartford.
New Britain herald., 1915-08-06
11,ooo EMPLOYEs HAPPY.
Toledo, O., Firm to Work Forty Eight s@ Hours a Week.

Toledo, O., Aug. 6-Eleven thou sand employees of the Willys- Overland company received notice this morning that forty eight hours will constitute a work week at the plant after Mo- vem Der 1. This news came as sur prise to the employees and was made voluntarily by the company.
 The move follows a voluntary in- crease of five per cent. in wages about six weeks ago.
New Britain herald., 1915-08-06
CONNIE GETS MCDONALD.

Houston, Tex, Aug. 6-The sale of Third Baseman McDonald of tho Houston, Texas, league club, to tho Philadelphia club of the American league was announced today. McDon- aid is to join Connie Mack's club August 20. It is reported he was sold. for $3,6o0. ...-
New Britain herald., 1915-08-06
Montyid's One Wish.

Few were the requests of the un- fortunate man since he has been an inmate of the prison. He did, how- ever, request Warden Garner recently not to turn his body over to any med icaI institution. ..L
New Britain herald., 1915-08-06
WOMAN IN \
 BAD c0Nl
Restored To HeaItl| E. Pinkham's N
 ble Compou|
Montpelier, Vt. INV faith in your remedies.

|reguin4 tired a| the tim cold ck| thands2
 blost | .bothcr@ |paihsir1| abadhI of the
 &ssslsN MA''
 table (;| done r7,|
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10

ers as well as to keep their names
constantly In view.
Theater programs, slides, circular
letters, booklets, envelop suffers, ETC.,
have their uses in advertising.
What l have said SO far has been
more on the nature of advertising in
general way. / think concrete ex-
ample of a plan of advertising fur
nished by my agency for local store
viii be OF more practical value to the
members of this board Therefore /
have obtained the permission of Mr..
Paris to show you the plan submitted
to E. o. Hall & Son some mouths ago.
While every store has its distinct adj
yertising problem which must be care
fully studied, think there are fea-
lures about this plan that will give
you ideas. Especially should this be
true when 1t can be stated that E. o.
Hall G. Sons plan is working out very
successfully:
PLAN OF ADVERTISING SUBMIT.
TED BY THE CHAS. r. FRAZIER
CO. FOR E. o. HALL & SON, LTD.
Newspaper Advertising.
This plan contemplates the use OF
fairly large regular space twice a
week. with extra space as the occasion
requires juggest SO inches-fiye col
umns wide by 10 inches deep-for the
regular space.
To make the advertising success,
it should be departmentalized- each
department paying its pro rata share
of the large space and the entire cost
on extra space, ds 1t Is suggested that
a department at time use the extra
space, and the store as a whole use
the large regular space.
A slogan should be coined and used
in every ad. Also pertinent topics
and information can be used In the
head" lin small boxes, for instance,
at left and right of main head. This
boxed information should of course
have some selling reference to the
articles advertised below. For In
stance, the sporting department might
say, Tuna biting well at Makapuu"
and then below would be advertised
rods, reels, etc.
very space should carry pictures of
the articles advertised il pictures are
obtainable. Can use manufacturers
cuts, or cuts from our mat service.
Would suggest that every regular
space ad have specials for two days
or the week. The announcement OF
these specials would occupy large or
small space, according to relative
value to other items mentioned, sea-
sonableness, etc.
A firm-name cut should be made
possibly reversed" cut-which should
carry also the firms slogan and adj
dress.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10

Position of regular ad In papers
should always be the same. Distinc-
tive set-up should be used and, II
possible, distinctive type for main
headings and subheads.
Every article should be WELL DE-
|SC3IBED; no other local store does
this to best advantage. For store OF
Halls kind this would be very effec-
tive.
Advertising OF this store should be
up-to-date-by that we mean that no
snperlatiyes be used, that considerable
white space be employed properly to
set off the ad matter, that every adj
vantage be taken of local and topical
affairs, that all ads tas far as the adj
yertised article and its uses are con.
cerned) should be logical and timely,
and that GREAT CARE be taken to
have every statement made so as to
be capable of EASY proof
Special attention In the advertising
of this store should be paid to women.
naturally. Say that goods are easily
seen, that the prices are plainly mark.
ed, that exchanges win be cheerfully
made, etc.
Persistent and STEADY, quiet and eff
fective, advertising should be used.
Everything sold is apparently sta
pie article. Use Oriental papers for
articles appealing to 0rientals.
Poster Advertising.
Many articles carried by this store
are nationally advertised on the bill
boards. Manufacturers will either fur
nish posters and pay for the local post
ing or furnish posters only. for the
dealers to have posted. The first meth
cd is generally used If there is no
exclusive agent in the city. the brand
being open" The second when
there is an exclusive agency We
recommend good and continual dis
play Of Fisk tire posters, an occasional
display CT Indian Motorcycle posters,
and such others as may seem adyis-
able from time to time.
Slides for the Movies.
Excellent supplementary advertis-
ing, to a circulation that MUST see
the ads, is secured through the use
of slides. Manufacturers are glad to
furnish slides free (bearing dealers
name) and all Hall & Son will have
to pay is the cost of running them in
one or more theaters.
Envelope Suffers.
Manufacturers are usually glad to
furnish booklets, cards, etc., to en-
close with monthly bills and the cost
Is nothing more than the trouble OF
putting them in the envelopes.
Programs, Schemes, Etc.
These mediums must be given very
careful consideration before using
them.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10

and Tuesday for f. o. Hall q Son.
There is a most gratifying response
to these specials and there ought to
be. Hall & Son don't consider the,
cost OF their specials at all. They
want people to see the inside Of their
store and to bring more people IN
they sell specials at ridiculously low
prices. They charge any loss on spe-
cials to advertising and It's worth the
cost. The Manufacturers Shoe Com
pany had me put special in q news
paper printed In the yernacrRri OF
one Of our mixed races: the resi- fl6as
not only pleasing but also proy the
worth OF an advertising medium they
had been negleeting.
But please note that my suggestion
Is for number Of merchants to com
bine on certain days at first to hold
their specials so as to make It worth
while for the shoppers to come down
town. The specials can all be counter
specials, so that telephone orders will
be tabu and l believe you viii find
many people doing their shopping that
seldom row come down to the bust
ness district.-Ad
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10
Form Letters: FoIIow,up Letters.

Form Letters: FolloW>up Letters.
These and notices of special sales
can all be used to advantage as oc-
casien requires Letters. II multi.
graphed, would always look as II per.
sonally dictated. The mail order club
would be useful for other-island trade
and to combat the mail order firms
of the mainland. This plan is to make
q reduction on an article providing ten
or more are sent to one address. Take,
for an instance, any household utensil
that would appeal to wives In small
town and this plan would be a decided
success
Window Displays and Demonstrations.
window displays must be up.to-date
and effectively handled. They must
go hand-in-hand with the rest OF tie
advertising.
Store and window demonstrations
are effective If you can secure good
demonstration.
Use the bulletin board outside the
store. Have interesting, fresh stuff
every day. Announce the local hap
penings and try to link up the goods
in the store with every event an
nounced.
Store School.
Would suggest that weekly confer
ences be held between managers and
statesmen so that statesmen can swap
experiences, and managers make
boost talks, etc. Create friend
1y rivalry between departmeHts-let
one salesman ''play" customer tn an
ether department, etc. Managers
MUST show friendly interest In the
work Of each salesman in order to
make statesmen ambitious and to put
ginger into the work. Statesmen should
know the contents Of every ad and
call the customers attention to spe-
ciais ana other goods being adyers
tised.
Suggests Especial Days.
In conclusion, I want to make sug-
gestien: Many local merchants be-
lieye that trade would be stimulated
ii some inducemenf could be afforded
to bring people downtown for their
shopping in greater numbers than Is
now the case II more people could
see goods displayed in different stores
where they could examine the styles
and qualities and find these prices as
low, in many cases lower. than the
same goods on the mainland, there
would be less temptation to send away
for these things. More attractive win
dow and store displays will help some,
but l suggest that number Of stores
agree on certain days of the week
for special bargains. Some OF the
stores already do this. advertise
specials every Wednesday for Henry
May & Company and every Monday
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10

ed with the number of poor ads and il
Is probably true that less than 20 per
cent Of all advertising is effective.
But as one writer said. Advertising
is not overdone; It is underdone- its
raw" The great tribute to advertising
is that despite the little attention Civ.
en- to II il accomplishes such
great results. But strict attention must
be paid to the preparation Of your
advertising and to the media that you
employ. II IL net a lob that YOU can
hand over to the office boy.
Nav s,,nnls. ,o,, want 10 .dvart,se
vvhst wo,,is vor ssy a. vonr .dve,.tiss.
menfse How would Won sav its How
1p,,ch snace would Won tar.ss wonld
vo,, rss newsnaners. q. hiilbo.rds. n
nevuer., 80 'which ones VIII vo,, ,,sa
A. novelties anS cs,an6ars eood
thsrve9 aav.rt,.,,,g .gants .ra n,a.
s,,r,e5 ~, -sner fhe arswers How
,,,,,~.,, .,,,.ht 49,, - .r,.na ana hou,
- &c ~e.ch che ,sreost a,,dience for the
,,,,nsr,,,n cost e,,a h,,ndrad otbor
th;res fhav have learnad Nv actual az
narience 81 TIA apent e 4 ,,saful and
nacessarv fignre II advart;sinp He
comes INTO vonr sfora or = nff,ce and
harms about vour business He must
~ fhat before he can intelligentlv
advise Won. Inoidentallv he will learn
lot ahcnt Won nersonalIv and vour
methods ~ doing business' and he Is
Is ! ncsitiop ~ learn whether Won in
tend To give rho public = square deal.
No advertising man worthy of the
name win advise : client tn advertise
anvthine that Il dishonest for he
knows Il viii react apainst them both
The merchant that tries to fool his
afvertisine man with the idea Of max.
inr him advertise goods that are not
SQUARE is only iniuring himself as
well as doing an Injustice to the adj
vertisine man. II Is a very serious
mistake to frv to fool the public
usually the result of some crafty idea
Of an oyer-enthusiastic. but poorly
schooled clerk who hasn't vet learned
the business axiom that aHonesty is
the hest poliey.n The stores Of this
citv that can always elicit a quick
resnense' 10 anv of their announce
ments are the ones who are very
scrupulous never to overstate or mis-
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10

Australia's gold production has de-
cl ned steadily since 1903. last years
output being 156.160 ounces less than
the year before
The imports Of cigarettes into China
continue to increase notwithstanding
greater production by Chinese tobacco
factories.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-10

Advertising has existed as long as
the human race, but its real potential.
ties. like those OF electricity and many
of the other forces of nature, are just
being discovered and developed. Even
this generation does not appreciate
the possibilities In advertising, the
extraordinary part II is destined to
play in industry and commerce and
its vital importance as a business
force. But more exact knowledge is
being gained every day of its fundas
mental principles and of their appli-
cation. Advertisers are fast learning
what TO eliminate on. the one hand and
what TO hold fast to on the other.
In present day selling methods, II
may be truthfully stated that adver-
Using Is not on trial. Advertising
has been demonstrated in too many
lines and in too many directions to
waste any time discussing the ques-
ton, SIS advertising an expense, or
Is II advisable?' The only question
before any business house today is,
how can We best use advertising in
our business.
II can be put down almost as q
maxim that the only business that is
worth advertising Is the business that
would succeed without advertising. BY
employing advertising. however, sue
cess may be gained more quickly and
tn greater measure.
Il IS q good idea to use this prin-
ciple as test before making any large
expenditure for advertising. Try to
sell the article first without advertis-
Ing. II you find II capable Of sale IN
this manner thon Il may be said to
have adyertisability. II It has utility.
is q necessity, o convenience or has
attractions that win give enjoyment.
and Is something many people will
want, then you may be sure Il can be
successfully advertised.
Belief BEHIND Adverfisinc.
the na.t known r,n5 ~ advart,ser
q me man who intends ~ male !
r.tion.l r,sriet fer Sir,sslS
~ ne s,,sstfsr, - wb,cb he q
nrond--a prodncf ne believes :n' He
& not sfrsi6 - mt bis name 70 n
h fel,s ne nnblic he q , resnoosible
-for somefb,ne rood
And Re adyertises in ever.widenine