Newark evening star and Newark advertiser., 1915-11-10
TAX|CAB RATES
CUT IN HALF BY
LOCAL CONCERN
Beginning Saturday the Essex
Renting Co. VIII Adopt
New Schedule.

! Beginning Saturday, one of the local
taxicab companies will charge a fiat
rate OF twenty cents mile. cutting
their present charges IN half, and
making them forty-f1ve cents less
than other concerns. This announce
ment was made today by Frank A.
Boettner, president of the Essex Auto
Renting Company, of 9 to II New
Jersey Railroad avenue.
| The present rates of the Essex con
cern are thirty cents for the FIRST half
mile, and ter cents for each subse-
quent quarter-mile. making the pas
senger pay ffty cents for the first
mile and forty cents for every sub
sequent mile travelled.
These rates are considerably lower
than the rates of other taxicab con-
Germs operating cars in and around
Newark. Other rates are fifty cents
for the first half mile and ten cents
for each subsequent quarter mile,
making the first mile Travelled by a
passenger cost seventy cents, or
twenty cents more than the present
rates of the Auto Renting concern
and forty cents more than the rates
to be adopted by this company on
Saturday.
"The introduction of the new rates
will largely benefit the man in mod
crate circumstances" said Mr. Boett-
ner. Under the present high rate
charged by other companies 1t now
costs a passenger $1.90 to go from
the Park place station to the corner
of South Orange and Sanford ave-
nues, a distance of about four miles
Under our new rate of twenty-five
cents a mile the trip will only cost
81, saving of 80 cents.
Our new rate Is twenty-five cents
mile for one or four persons.
Also passengers will be taken to
Irvington and North Newark. about
the same distance, for one dollar.
Take the present charges to East
Orange, which amounts to So so, under
the new rate the trip will only cost
SLIPS.
A Reasonable Profit.
I'VE can make a reasonable profit
with our new rate of twenty five cents
a mile. We believe that 1t Is better
! TO keep our eleven cars going twenty
four hours in a day than allow them
to stand idle many hours and get
the higher rate.
II believe that the question of COM
| pelling other concerns to lower their
exceedingly high rates should be
taken up with the Common Council.
An ordinance should be adopted COM
pelling them to lower their rates II
we can make a reasonable profit by
charging twenty-five cents 3 mile,
other companies can also.
when our new rates go into ef-
feet on Saturday we will also adopt
a new plan for the protection of the
travelling public. At the end Of
trip the driver will give the passenger
receipt, setting forth the number of
miles travelled and the charges. A
duplicate will be returned to the com-
pany's office. This will prevent a
driver from overcharging a pas
senger, and IL any mistakes are made
we will be able to rectify them. We
desire to safeguard the interest OF the
public and we believe this plan will
accomplish its purpose.
For two years we have been
operating under our present rate of
fifty cents for the first mile and forty
cents each subsequent mile. This rate
is now being charged by taxicab COM
panies in New York city. The rates
in Newark are entirely too high"
The other officers Of the company
are Edward C. Caffrey, secretary,
and Frederick J. Boettner. manager.