The silver state. [volume] (Winnemucca, Nev.) 1909-1925, 1915-05-08
CHAUTAUQUA AS A
BUSINESS FORCE

The following are extracts from a
comprehensive article to business men
by business man-the editor of the
Merchants Trade Journal of Des
Moines, an authority in its field:
Any business man is glad to be
able to say, We have a good Chau-
qua in our town. because the word
Chautauqua is recognized as symbol
of culture, high ideals and broad think
ing. These are things for any COM
munity to be proud Of But few people
appreciate the chautauqua as a busi-
ness force, as most of them have never
thought of it as such.
Formerly it was thought that for
one to gain an education it was neces-
sary for him to drop his everyday
work and 90 away to some great insti-
tuition of learning No one thought Of
having culture and training brought to
the community, and while of course,
we fully appreciate the fact that for
one to receive broad technical or
professional education he must still go
to the institutions of learning Offering
special courses of study along the lines
that he wishes to follow, it is at the
same time true that the people of hum
dreds and hundreds of communities
throughout this country have been edu-
Gated to a considerable degree and lift
ed to a higher plane of thinking and
living through the influence of this
great educational movement.
eco into any community where a
force of this kind has been at work
foi number of years and you win find
that the whole appearance of the com
munity has been changed. We might
al 70 - ho4
have watched personally and we could
tell you of some of the splendid
achievements of these towns, much of
which can be traced to this source
. But the point we wish to make in
this article should be of direct and
special interest to every retail mer-
chant, men whose business success de-
ponds largely upon their community
development The Journal
is glad to note that there is tendency
throughout the country to consider the
subject of business and commerce from
the chautauqua platform It is fitting
to have business men 3 programs, be-
cause business is, after all, the chief
aim of a majority of our people. We
mean bubsiness in the larger sense and
not in the narrow sense of barter and
trade, as the term is so often misun-
derstood.
"Just now the question How can
we keep the young man at home?' is
a question receiving not only the at
tention of parents but of educators
and business men everywhere But we
want to say to our readers that in our
opinion nothing can be done that will
have a greater tendency toward caus-
ing more young men to stay at home
in the smaller towns and rural commu-
mites where they should be than to
give them the right kind of business
teaching Just such teaching as they
have right to expect from this great
forum the chautauqua just such teach
ing as they have right to expect
right in your own community This
great movement the chautauqua is de-
monstrating every day the fact that
the community can be bettered by CIV
ing the people thoughts and ideas that
uplift and broaden them. Then if it IS
true that this things is having ten
dency to benefit the communities in a
business way it is only good business
on the part of business men of any
community to cooperate in the matter
of giving the people business training
and instruction from this great TO-
rum >,