The Washington herald., 1915-11-28
BOOSTER week
PLANS FINISHED
Electrical Prosperity and
"Dress-up, Fm-up" Cam
paigns Start Tomorrow.
BARGAINS T0BE FEATURE
Automobile Parade Will Show Scores
Of Beautifully Lighted Vehicles.
Will Offer Prizes.
BARGAINS T0BE FEATURE

Committees arranging for the pro-
grams for Electrical Prosperity Week
and "dress-up and fx-up week." to
begin tomorrow, report that details OF
their arrangements are practically
complete. The two programs are be-
Ing handled by different organiza-
lions. but the two bodies are cooper
ating.
Practically all of the downtown
merchants have signifed their inten-
ton OF putting out special displays
OF goods and arranging for unusual
lighting methods. Clothing and
household goods merchants are work
ing vigorously with Charles ]. Co
lumbus. secretary of the Retail Mer-
chants Association. who is planning
the "dress-up and fx-up' week.
In addition, dealers in electrical
goods will announce bargains in their
appliances as n special feature for
next week. Another feature of the
week to advertise electricity and its
uses will be a parade of more than
100 automobiles and several hundred
electricity workmen, according to the
c. Mclaughlin. chairman of electrical
dealers.
Many Novel sights.
Prizes will be offered for the best
electrically illuminated vehicle, the
motor having the most effective ad-
vertising display and the car having
the most unique display. Judges are
7. T. Moran. president OF the Cham
Der of Commerce: E. C. Brandenburg.
president of the Board of Trade. and
one OF the District Commissioners.
Many novel sights are promised for the
automobile procession. The piano house
Of f f. Droop & Sons will enter a piano.
electrically operated. which will play
popular airs as it is hauled in the line OF
parade. II Is said
Assisting the Retail merchants Associa-
ton and the committee of electrical deal
ers toward making the weeks programs a
success is the Mid-City Citizens Associa-
ton. composed largely Of merchants
along Seventh street. Ninth street. +
street. G. street and Pennsylvania avenue.
The Retail Merchants Association will
celebrate the inauguration OF the whole
event tomorrow evening at the Raleigh
Hotel with a gathering OF the member
ship in its entirety. Some very important
matters affecting the retail trade inter
ests of the National Capital will be con-
sidered.
Charles F. Nesbitt. superintendent of
insurance of the District. will address the
nounced that Mr. Nesbitt will come pre-
pared to answer any question that the
business men of Washington have TO ask
in reference to fire insurance.
Cars to Garry signs.
With Christmas but four weeks away
the merchants are going 70 give consid-
Grafton to the plans OF the special COM
mite on the shoo early campaign. Col
Anton Stephan, chairman Of the dress
up and fx-up and Christ
mas" committee. will make a report of
the activities of this body.
Secretary Columbus has received as
surances from the Washington Railway
and Electric Company and the Capital
Traction Company that both lines will
carry shop early and Mail early
slogans on the dashes OF cars. The
signsshave been printed in colors and will
Unique window cards and package and
letter posters are being distributed from
the office OF the association.
Joseph Berberich. chairman OF the as
sociation's false advertising committee. is
arranging to call a meeting OF this COM
mittee during the week. Secretary Co
Iumbus held a conference recently at the
New Willard with II. J. Kenner. secre-
tary Of the executive committee Of the
Associated Advertising Clubs OF the
World. Mr.. Kenner testified before the
Federal Trade Commission in the cabinet
room Of the New Willard last Tuesday.