The Washington times., 1915-04-21
THE BEST
hotoplay Department in
WASHINGTON
To Make, Photoplays
ViSudliSdtion Of
Editorials From
Newspapers

Visualized newspaper editorials
the ideas Of the editorial page put
into action--constitute the newest
feature Of motion picture Develop
ment. 1t is not generally known that
the photop!ay "Hypocrites.'' which
has attracted SO much attention, is
really the visualization of a news
paper editorial. In fact, the editorial
is shown as a part Of the film story
the paper is found in the hands
of the dead minister at the end Of
the play.
"Hypocrites' was written by Lois
Weber (Mrs. Phillips Snla!ley), who
first became known as a motion pic
ture actress, and has recently de-
voted herself entirely to production.
Mrs Smalley and her husband have
recently been connected with the
Bosworth Company, and have now
Just allied themselves with the Uni
versal Company with which they eX-
pect to be identified In the future.
Mrs. Smalley has some original, far
reaching ideas regarding the photo
play, which she will endeayor to
work out in big studios Of Universal
City. r
A message to the world will be
the keynote Of the plays we intend
to produce" Mrs. Shalley declares.
1T Is our desire to present to the
general public picture plays that are
wholesome, elevating and the very
best that Is in humankind.
do you know" she continued,
that the editorial page of the great
metropolitan Sunday newspapers, the
page that contains such treasures OF
thought, forcefully and entertainins-
ly presented, Is something that has
interested me for many years? have
obtained from it so much that has
really benefited me and so much
that has given me real instruction.
why shouldn't II" queried the
lady. there's a wealth OF ideas to be
found in them. in addition to the
pleasure. comfort and instruction de-
rived from the writings contained
therein. I'll tell you just what Ia
like to be. and that is, the edltoriai
page of the Universal Company. MY
close study of the editorial page. has
taught me that 1t speaks with stem
torian tones and that it's effect Is far
reaching upon thousands OF readers.
The words of the gentleman In the
pulpit also have sa!utary ettec'.
although in much more limited
way than this bright particular sec
tion of the newspaper. Inc news
paper. and the clergyman each 40
much good in their respective ficlds
and I feel that like them I can,
in this motion picture field, also de-
liver a message to the world in the
pIays we have in contemplation that
will receive a ready and cheerful
response from the better element of
the big general public.
Speaking of the editorial page or
, the newspaper. I'm going to have
real newspaper man-onc VINO mas
closely observed the remarkable
work of and the progress made in
acknowledgements with us In the
presentation of the class of photo
plays Mr.. Smalley and myself intend
TO produce. You know that 1t was a
newspaper editorial that suggested
.Hypocrites,' the success of which in
the short time that has elapsed since
it's release. has exceeded ell my ex-
pectations.
IT am engaged upon another play
for the screen along lines similar
to those of 'Hypocrites. 1t deals
with gossip and the equally baneful
twin evil. slander. and I am bend
ing all efforts to make powerful
play. which. indeed. will be real
message to the world"