Omaha daily bee., 1915-02-14
WEIGHT QUESTION
IS OF IMPORTANCE
Tonnage Of Motor Cars as Associated
with Upkeep Cost a Burning
Question with Buyer.
so SAYS CHANDLER OFFICIAL

That the question OF weight IN a
motor car as associated with the cost
OF upkeep. will assume increased inn
portance during the 1915 season. Is the
statement or c. 4. Emlse, vice president
and sales manager OF the Chandler Motor
Car comanpy. MIR. Emlses remarks are
well worth hearing, in view OF the limo
walton established by mis- concern during
the last year. Of advertising the weight
in pounds OF each model manufactured.
"Our statesmen have Informed us in
Vulnerable times. that the averago buyer
is awakening 20 the Importance OF the
weight situation" says Mr. Emise. at
is only a few years since the purchaser
OF a motor car was perfectly happy n
his car gave him little mechanical
trobuie. In his mind strength was
Synonymous with heavy castings. huge
radius rods and heavy frame work. hut
today. the man who has owned and
raid the upkeop on two or more zig cars.
has como to realize the folly OF carrying
from 1.0co to 1900 pounds Of useless steel
wherever he happens 90 travel
Light weight Importa
When our engineers first dc igned the
Chandler six two years ago, they fore
saw the timo when weight would prove
the single argument that could make or
bf eak a sale 20 a motcr-wise purchaser.
The car was therefore designed. with an
eye toward eventually advertising the
weight OF each model, II this should
prove advisable. Thal time arrived
sooner than any OF US imagined II
would. In fact. we seized the OF ortunity
90 advertise the weight of our car within
a year after Il was brought out. and
We have kept up this policy to date
Some talk has been heard lately from
tho other side OF the fence. to the effect
that harm would be wrought In the strIv-
Ing afer weight reduction This would
prove true only In the case Of designers
absolutely ignorant OF motor car can
struction. II has been demonstrated TO
our satisfaction that happy medium ex-
lists between the extremes OF too heavy"
and too light" One Of tho helpful fac
tors IN our search for the elimination OF
unnecessary weight has been the use Of
aluminium where cast iron formerly
served the purpose. As an illustration,
81 takes two men to lift a cast iron crank
case. but any man can put an aluminium
crenk-case urder each arm and not be
~e"'Nioes VI HthFN ioau. Inc alunl-
mum Is. Of course. the more expensive
metal, but more than earns It's In
creased eosFbx lowering the weight OF
the whole car. and through that the cost
OF upkeep. Another factor in reducing
weight Is tho use OF pressed steel and
forginss in the place OF heavy castings.
The problem has 20 be studied out while
the car In stlll on paper--it Is worse than
FOOLISH to try 10 remedy the defect OF too
great weight by weakening the finished
car in any one spot.
Closed Cars weigh Less.
We have achieved in the last few
months line OF closed bodies that for
light weight and compact construction
have seldom been approached In the in
dustry. Imagine q seven-pessenEer linn
CUISINE OF the latest design and roomy 10
degree. weighing only 100 pounds more
than the standard touring car. Here
- IT,