Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1915-01-26
K0EHLER To LET
State KNOW ALL
ABOUT SAN DIEGO
Publicity Man Leaves for tx
position Where He viii
Take Charge Of New Mex
leo Building,

the Panama California exposition, ol
which he was recently appointed GUS
todian and where he win represent
the board.
Mr.. Koehlers first work will be Tho
reorganization of the staff of the
building along the lines laid down by
the state board at It's meeting last
week. Later on his activities will In
cludc the sending of information re-
.gardng the building and the work be-
ing done in il TO the different papers
of the state, syndicating OF material
TO the larger papers of the country,
and various other matters in line with
the boards policy Of getting the most
publicity possible for New Mexico out
of its display at the exposition
Before leaving Mr. koehler stated
that he would divide his time between
his offices here and. AZ Santa Fe and
the two expositons. lie emphasized
the fact that New Mexico was not 20
concentrate entirely upon the San
Diego show but would get what she
could ont of the San Francisco expo
sltion, 10 which end he declared he
had already engaged accommodations
at the press building at the Panama
Pacific exposition, the san Francisco
show, and would make his hcadquar-
ters there for q portion of the time
this year.
New Lecturers Soon.
Mr. Koehler stated that the new
lecturers would soon be put to work
at the building and the series of lee
lures being given elaborated upon.
81 expect soon to have everything
running nicely" he said, mot that il
has not done so up 10 the present, but
that there are several matters, settled
by the board at its meeting last week,
which will make for the better de-
veopment of the whole comprehen-
sive scheme of publicity we are try
ing 10 work out. These must be or
gained and put into effect, and this
will be my first work. With knowl-
edge that their appointments are per-
manent the building staff will settle
down 10 the steady routine of work
and as these first few days have al
ready shown, where the few rough
spots in our plans exist, and these
have been corrected, we expect to
have everything running in fine
shape, regular programs of lectures
and pictures outlined and i'm opera
ton. and all the other details which
could not be settled until the actual
appointment vi liit SluIl
fully worked out
zone of the things that we will
commence at an early date is the
sending of weekly letters on the news
of the building, what is being done
for New Mexico, and other matters
of interest to the New Mexican pub
lic TO the press of the state. As spe-
cial representative of the state press
association 1t will be my special and
personal care to see that these are
live newsy and forwarded promptly.
To Send News Promptly.
81 understand there has been more
or less talk among the newspaper
people because news from the San
Diego publicity department was not |
as prompt in arrival as ii might have !
been. This, so far as New Mexico is |
concerned, | hope to abolish We !
realize fully that the people are enti-
tied to know exactly what is being |
done at their building and we propose
TO tell them, through their own pa
pers.
Another feature of the publicity !
end of things that will be worked out |
at an early date is the syndicating Of |
special feature articles on the build
ing, the events which take place there
and the general showing New Mexico !
is making, to all the leading papers
of the country. We believe that this
one feature will attract enough atten- !
ton TO the state to repay the entire |
amount expended this year at San !
Diego"
Col r. e. Twitchel, president of /
the exposition managers, who was |
here Sunday for final conference |
II he left 10
assume the custody of the building, !
declared that the board of exposition
managers was well pleased at having |
secured Mr.. Koehler to carry ON the |
publicity work at the exposition. lie |
commended the commissioner of pub
LEFTY highly. both on account Of the |
sample of his ability obtained by the |
board in the state official book lately |
compiled by him and on account Of
his wide experience in every phase of
the publication business.
Koehler We'll Fitted.
Mr. Koehler, he said, was well fit
ted to take, up the duties of the posi-
ton to which he has been appointed !
by the board better than any other
man in the state.
I'm the first place." said the colon
Ell, Mr.. Koehler is an experienced |
puplicist. He knows all the ms and /
outs OF the game of getting publicity I
matter into the newspapers and other /
perlodlcalss. In the second place, he
is well informed on New Mexico, hav-
ing made this state his home for |
many years and having visited every I
portion of the state within the INST |
year to refresh his memory and gam /
er new facts about its resources. IN /
dustries and opportunities. And het
has d wide acquaintance with newspa-
per men, and that will be of great /
assistance to him.
Colonel Twitchel stated that an
appointment which had been over
looked in the list of those made by |
the board last week, as printed was
that of sponsor. Mrs Mcdonald, he
said, had consented to accept this APP
pointment.
Not Buying Any Autos.
Colonel Twitchell also entered q
fervent appeal to automobile ATS /
men to let him alone. I'm not buy /
ing any autos right now, he said. j
do not think our appropriation for |
the building is sufficient in size to /
warrant the purchase. Whenever we
have any entertaining to do at the
building we can hire our autos. OF /
course. every other state at the expo
sition has an auto to its building. hutil
what's the difference We cana1t /
pay for one and so We will have 10 /
struggle along without 1t. But ! wish |
you'd steer these auto statesmen offI
somewhere. I've had a dozen after /
me- willing to give US any old kind |
OF car we wanted, IL I'd only say /
nc State would pay for it. The state
won't Tell EN- to forget it,"