New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-25
ALBERT A. RAPHAEL.

ei in Mr. Raphaes letter advertisement Of the Whe
Gross Electric Vibrator He asks plain question ABOUT anu
II plain answer. The answer is No. ,:,
do not think White Cross Electric Vibrator can cure % =;
disease lunbago catarrh, the advertisement Hpl e
does X do think that it can relieve kidney disease lumOago ca
tsrb skin disease. deafness, weak eyes general oeOiNE
etc ETC. as the advertisement directly states.
Nor that is the greatest Of all curative agents
Nor that the sefrespect purchaser will be increased nun
% a Of the rest Of the and dve that make up the
advertisement . .. .o i,b inst one profound
- about the White Vibrator exploited IN the
Sunday Magazine Of The Tribune
& t a docs The Tribune publish such matter? This is fair
ar to Mr. Raphaes query. On this the publishers are e
hearing just as publishers Of The journal and @ Vu
On my criticisms of their fraudulent advertising d E' '
which they have yet fit to demand .. :-o,t
The rbunes publishers do defend the crciseG %
They do not even fall upon the stale plea that the device
~ is harmless which puts forth fake representations IN tn
treatment of disease This the publishers admit Ihey Son ~ ~
tbt claims Of the advertisement absurd 49,, H., ,
W % dsain business responsibility the ground that they nave
80 ~ over the advertisements the magazine section Inc loue
[ MAGAZINE is published by The Tribune but by some "'eNe
Low as Associated Sunday Magazines Inc the sole owner
- [ t the American Lithographic Company 1t Woud De I'M
" 49, tisbors of The Tribune omit article or story
from the magazine; or similarly reject or alter any III
r The magazine printed and delivered TO Inc lrOue III
full form paper take 1t or leave 1t as VIZ" w
noe Mr. Rapbael this satisfactory and sucIen
= b is somewhat easier to satisfy than am For cannot SO
consider it, So the newspaper readmg puOI'' - +h
my concern is mainly with hemt does not seer" " III" "
Now The Tribune has pledged itself both personally and IN PRINT
70 allow me the fullest license of criticism OF ITS own couns anu
I'D IN mo other basis would have undertaken tne present sci
articles And employing this freedom say ' ] q o moral
t ~ ppear at the head its Sunday Magazine 1t assumes mora
for every advertisement in those pages 10 me average
,s,Js who does not understand anything about the @ y
+ that term "New York Tribune IN that place says IN
effect -. .ho4 ,ro orarantee olr adver-
tjsrents; that far proesona. rhtelIge1e | | tld
sbinp false and misleading; that we MAINTAIN one STANDARD
torials and advertisements alike; that IN our columns you
m afeguarded against fake and fraud lhereio wnen you sec w
III vibrator printed the symbol OF The tribune you may
t ~ that it will perform miracles promised IN the text
Oe f The Tribune do! You have made your sign
Geh'ene etbino definite in public mind. You have
@ sea- ; As pan as day There is in your declaration OF good
,b no nearhonesty. merely technical rec'uue % no ,
an r lav toward the public IS the legend on your banner
,rscte it on page one and six and eleven and eyade 1t On
~ % two Wherever you the name OF The tribune you P'ose
the faith Of Tribune
Ir that sigma alone can you WIN