Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-09-18
Farmer Better Judge of
Motor Cars Than City Man

when the farmer buys a motor
car ne has TO be shown" says a sales
executive of Dodge Brothers, Detroit.
HE doesn't take anything on say so.
And he particularly searches for the
hidden quality. The average city man
is very strong for looks and design
but only in rare cases is he possessed
of much knowledge of mechanics and
then, too, he is schooled in the propc :
sition that even IL something goes
wrong with his car it is only a step
to garage.
But the countrymau adopts an en-
tirely different attitude when he buys
a car. He is usually motor wise. He
has been operating his farm machin-
cry by gasoline engine and is familiar
with the principle and operation of mo-
tors. He has before him at all time
the thought that he must have a car
that will take him there and back.
In other words. he viii not take
10 miles from home and three or four
from help.
''He is close reader of motor car
advertising literature. In most cases
when he plans buying car he has
been giving the subject thought for a
year or so and reading up on it. He
keeps the salesman on his toes with
lutte frankness.
I'VE notice the difference in the
attitude of the city man and the farm
er when they go through our plant
The urban dweller pays attention to
the eXternals; to the imm ensity of the
plant, the great number of men en-
ployed, the production. etc. The rural
visitor wants to be shown the details
of manufacture. particularly the hidden
mechanism and the hidden quality of
the materials Going through the up
man looks at the finished bodies and
admires their appearance while the
farmer examines the leather and salts
fies himself of its quality and that of
Governor Samuel NJ. Ralston, of In
diana, reviewed the Indiana National
Guard. at the encampment held re-
a Cole s. Motion pictures of the re-
view were taken and are being ev-
hibited throughout the country under
the auspices of the War Department,
Ex-President William Howard Taft,
while visiting in Portland. Oregon. re-
Gently, used a Cole exclusively for his
trips about the city. The eX-president
fed with the performance of the car,
IT'S one of the first motor cars | ever
rode in" he said, that has room
enough in the tonneau for someone be-
A Cole owned and driven by Os-
car Wehage. a prominent Cincinnati
manufacturer, recently established a
new gasoline economy record in 125-
mile trip over rain-drenched Ohio
roads. Mr.. Wehage covered the entire
distance on Ga gallons of gasoline.
setting an average of 90 miles to the
gallon of gasoline consumed. In a
900-mile trip the same car negotiated
the distance with an oil consumption
of better than 500 miles to the gallon
of lubricant, l 1a gallons being all that
was required for the entire Journey.
An investigation which has Just been
completed by the Cole Motor Car Com
pany among owners of its 1915 eight
cylinder car has demonstrated that the
model is averaging generally better
than twelve miles to the gallon of gas
oline consumed. Many owners in all
parts of the country report an avera ge
Of better than sixteen miles to the gal
Ion. About 500 miles to the gallon of
oil is, the usual report though many
cars have been reported to have COW
cred considerably more than that dis
tance. The Cole is said to be the
most economical model which the
Standardized factory has yet produc-
ed.