The commercial. (Union City, Tenn.) 190?-193?, 1915-01-01
Start New Year Right.

Some OF the most successful adyer
tisers in Fulton started with small ap
preparations. As their advertising en-
larged their trade and widened the scope
of the territory to which they appealed
they grew more courageous and IN
creased their advertising space That
was sensible, and prosperity followed.
The Leader would like to help the
small advertiser who is yet timid about
his newspaper publicity. The Leader
has employees. whose business it is to
make suggestions as to form and sub
stance in advertising and their knowledge
and Experience is at your service with
out cost.
Once having tasted the benefits of
advertising, the smaller advertiser will
not think of doing without this modern
business Stimulant. Fulton Leader.
The foregoing from the Fulton Leader
shows what is being accomplished in the
newspaper line at Fulton and what is
possible with business enterprise under
good management.
AS much as we like to compliment our
friend, Mr.. Williams, on his success,
and as little as we care to acknowledge
the comparative progress in southwest
Kentucky and northwest Tennessee
newspapers, we cannot conceal the fact
that newspaper strides in Fulton are far
in advance of anything in this country,
and, as far as that is concerned, of any
thing that has been accomplished in this
section of country from Paducah to jack
son. 1t is remembered we'll that there
had not been real success in the daily
newspaper business in Jackson until the
Jackson Sun with its present manage
ment a few years ago launched the pres
ent publication. Jackson was therefore
city of fifteen thousand population be-
fore she had successful daily news
paper. The history of Paducah news
papers is practically the same. But the
Fulton Leader, in d town of five thou
sand, crossed the experimental stage a
few years ago over to the ranks of bust
ness successes, and Is now paying in
vestment in that enterprising little city.
AS stated, we are forced to concede
the honors Of newspaperdom in this
country to the Leader. But that is only
the newspaper side of the question. Full
ton is reaping the reward of this enter
prise. The business men there, under
the stimulus of the Leaders work, are
as no people in this part of
the country have ever advertised, and |
thereby hangs the secret of Fulton's |
business growth. Just at time when |
our own business was little less than
normal at this time of the year, for
Union City has always enjoyed the dis
tinction of being good advertising
town, and we were carrying an average
of forty five columns of advertising a
week, the Leader was carrying an aver
age Of fifty to seventy-fve columns
day six days in the week. 1t is not a
case of the loss of advertising spirit in
Union City, but one of remarkable
growth in Fulton, and incidentally, we
say, the business men there are losing
no money and the city is profiting by it.
The Leader is therefore doing the
double duty of achieving its own sue
cess and contributing to the growth of
Fulton. There is hardly any way to
escape the evidences of these remarks,
and we are not going to ignore the facts.
The Leader has not made speciality
OF the editorial field, but to local matters
and the public spirit in Fulton the paper
has directed its efforts. There is no
good excuse to avoid editorial duties,
but much less the local interests, and
The Leader has been remarkably good
paper.
And success along these lines has
oeen the result of our neighbor journal
SITS work.