New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-05
AUTO SHOW AS
TRADE BAROMETER
Crowds at Palace PreSage
Boom in Business
This Year.
PURCHASING POWER
OF PUBLIC INCREASED
Frank Smith. of Premier Motor
Looks for Best Year
of Industry.

"This wear marks the greatest inter
national commercial battle the world
has ever known. But IT has no.
Effected the automobile industry, u
orc NAV Judge by the New YORK "u'o-
..,ohu. show" said Frank +. smith
- of the Premier Motor manu-
t'c,',r.ny Company, Of Indianapolis
S' sToc big success Of the sho"
-. enc necessity o. the auioh"-
h5le" he said. what was looKeu uPo W,
-, 1uv,,r,- a few years ago Is no" d"
'bsolr+e necessity. And the aHH'o,i'o
i.;ic show here in New YORK VII PiS5S
bic psr. In the commercial S.u'
which will sweep over the couhI! Uu'
inc the year just opening ....,ot;,.o
Automobile men IN thelI I'Sopo-'5 ~
Localities can DO more ioi inc go
business generally than propI1,DIs 60 80
other class of merchants outo-
Tho barometer Of optimism ne au'o
,.oh;le man. realizing this, is mere J"
~, Work to-day with big respohsi
L;i;t,, ON his shoulders. For the proI-
%. ;bo+ he will take back home WIN
S;n, "a REPRESENT the coming year. WIN
81 nol;cios behind il, Will either IN
c,esse his success and that Oh Ihe
S,.e,,,,factnrcr he represents, or eise
,'';ii he a blow that will be hard 70
o' ..Eyorv available foot of floor space
o.. he Grand Central Palace was 'aAe4
nm for exhibition purposes Cne :; ~ .
the largest crowds that an Sutopo Dl,l.
show has ever produced mas oeeh Rass,
inc in and out of the bullNlhs' -.
a-e nrobablv more dealers at TINS sho"
- ever before. They represent yer,
ritory extending all over '"e
states and Canada. -:.s
@And in this crowd there Is business
bio business. II is plainly nouceaole
that this is a manufacturers snow.
The bic business will be the dealings
be+u,een the manufacturers and the
a0tornobile retail dealers from all over
the country. A.. Minds
Of The dealers as to product, lheE
have already decided on the class OF
- +bev will sell. They know wnether
a., viii want a low. medium or hlgh
r-;ced car. of either four, six or elgn'
cviinders. They know what is avail
so for their respective territory
Tbev know their own ability to qualily
a. manufacturers representatives.
ain spite Of the big war the puolic
purchasing power for AUTOMOBILES MAJ
increased. The big crops have put
moro money into the hands OF Vne
neople. Even the cotton crop IS ABOUT
20 move. with foreign representatives
~ this country arranging LOT puI-
chases and shipments. -, ~,
~Business policies viii play an I'M
,ortent mart in the deals to be CON
lrUromated this week. The manutact-
nTer. realizing that his product mas
cached the stage of perfection knows
that the question OF dlstrlpuIioh - 'ne
one 10 concentrate on.
"Tbe dealer, aware Of the Iaet Iha'
be must bring himself closer TO lac
-. is here TO make contracts that
,,.;li he advantageous, that VIII nave
noljcv insuring him permanently
6o.jtbv success Greater confidence
Ie+,yaen the manufacturer and dealer
,riii he the keynote of future dealing
;r the automobile industry. TINS con-
edorce will be backed up by the manu-
facturer cooperating in sales, service
and Localized advertising. The manu-
facturers. realizing this, will get the
hest kind of representation. ihey WI
not only get good dealers, but they
vii intrench themselves on z soma
basis that means permanent success
for their product in concrete ma
tional selling organization