The Birmingham age-herald., 1915-09-01
WEEKLY LUNCHEON
 GIVEN BY AO CLUB
Members Hear Talk on Rela- tiOn of Advertisers to Edi-
 tOrial Departments

'The Relation of the Advertiser to the
 Editorial Department of n Newspaper
 was the subject of c. M. Stanley. who
 addressed the Birmingham Ad club at it's
 regular weekly luncheon held at 1 o'clock
 yesterday afternoon in the private dining
 room of the Newspaper club.
 | MT. Stanley said the relation between
 advertisers and the editorial departments l, of newspapers ought to be cordial but without any attitude of sycophancy on either side.
 Why shouldn't the advertiser, who is d real upbulder be on more friendly foot ing with the editorial department of a ! newspaper than the politician. the delna-
 gogue, or the knocker or the fellow who is always trying to break into print?"
 asked MT. Stanley.
 The advertisers in Birmingham are re-
 markedly broadminded. They realize and
 urge that even if story comes up which
 might be embarra ssing to them it must be printed, and they have co-operatd d in
 the past with us in getting accurate rtate-
 ments Much has been heard to the ef- feet that advertisers attempt to bring pressure to keep stories out of the news papers My experience of IA years on The Age-Herald has been very differe1t The object seems to have been to get the | story right and then print it. regardless. The man who is conducting a business worth advertising has a right to expect | notice in the news columns, for he is d
 really vital part of the community. News | of the stores and improvements therein | Is vastly more important than what the
 average politician has to say or a stor>
 that negro was shot last night while
 resisting arrest for shooting craps. |
 want you gentlemen to feel that any,
 thing worth while that Is going on in ycue | establishments is worth printing. It is
 news to the general public it is upbuid- | ing news. and it is just such items ae that which we are most anxious to get. 'I can only hope that the cordiality and good will which always have existed be- tween the editorial department of The Ago Herald and the advertisers of iIe-,
 mingham will continue as 1t has in the \ past"
 President F. J. Holberg of the club in thanking MT. Stanley for his address, said i, that he believed the country was lon the dawn of a new prosperity" MT. Holberg attributed this condition in large measure to the efforts of the press throughout the country, and paid special tribute to the Birmingham press, saying the news papers here had been largely instrumen- tai in keeping off the gaunt wolf of pes simism during the recent unpleasant- ness" He said Birmingham was one of the few cities in the United States which had come through the depression wisls
 the least injury s~ Joe Saks was the last speaker on :ie programme and referred in a highly op- timistic vein to the future of the cou.- try, He has just returned from New York, and said while there he had talked with many of the large clothiers, all of whom were preparing for the greatest fall trade in the history of tie country Herbert J. Baum, gene al chairman of the baseball committee 1; the Ad club. made a report on Ad club day at Rick wood, which was held August 26 MT. Baum in his report severely arraigned Secretary H. D. Cullen of the club for his failure to carry out the commission assigned him that momentous oc- casion. It MT. Cullens duty to provide good weather. He saw Forca ster Horton and announced to MT. Baum that August 26 would be one of the loveliest days of the year. MT. Baum proceeded with his work of selling tickets to the game on the assumption that the weather
 would be excellent. Every one knows
 what happened; how the heavens wet
 copiously for several hours and complete
 ly spoiled the pleasure of many rabid fans.
 MT Baum reported neat sum realized
 for the club from the sale of tickets not
 withstanding the rain on Ad club day.