El Paso herald. (El Paso, Tex.) 1901-1931, 1915-11-22


advertising appropriation Of the
proposed. budget fund which the,
chamber Of commerce began TO raise
this morning said Henry 5. Beach,
chairman Of the advertising commit
tee Of the chamber Of commerce, but
Of course deeply Interested in every
item submitted We must, however.
advertise Tor settlers for the valleys
and for manufacturers and jObbers TO
come to Fl PaSO TO take advantage OF
the opportunities in a business way,
which will be afforded by the opening
up OF Mexico and the development OF
the cattle and mining industries on the
American side Of the interna tIonal line.
Every state which has any cOnsid-
cradle portion OF agricultural land is
doing its utmost TO attract the arten-
tion OF those who are anxious TO get
10 a new country California has been
advertising for years and is preparing
to spend more next year than in any
year since she began advertising.
Florida has appropriated $4,000 for
newspaper and magazine advertising
alone in 1916.
The Elephant Butte project is not
the only reclamation project IN the
country. There are many others and
all are advertising their peculiar ad
vantaSes- FL Paso cannot lag behind
in this matter If she would keep up
with the procession In the opinion OF
too many Of the farmers Of the north
and east agricultural lands are agrJ-
cultural lands and nothing more We
must tell them wherein the agricultural
lands in the vicinity OF FL Paso differ
from those OF other sections Of the
country We must tell them Of moi
only the fertility of the soil but of
our long growing season, Of our de
pendable and cheap water supply for
irrigation purposes Of our mild win
tiers and Of our Incompatible markets
81 q
forage and Tor the dairy stuffs which
may be grown or produced
I have every reason, from the eN-
periences Of the past, that the people
Of Ell Paso viii subscribe literally TO
the proposed budget fund They
should II is for their own interests
that they should. The advertising OF
the opportunities Of the city and the
valleys brings more people to the dis
trict and more people means more busl-
ness along all lines More people means
more work FOR the wOrkingmen en-
gagged in. the building trades, more
business for the merchants VINO sell
food and clothing and for the manu-
facturers or dealers in building ma
teriaL Everybody viii be benefited
and all should contribute literally 70
the fund which viii be spent for the
purpose Of attracting an Increase Of
population
another evidence Of the growth Of
III gDUUlnE
found IN the fact that A W RoWlanos-
manager Of the e. Paso office Of the
Burroughs Adding Machine company
leads all managers Of distributing
offices Of that concern throughout the
world, in the volume Of business done.
during the past twelve months said
Malcolm A Fraser. secretary Of the
chamber OF commerce 1T should be
explained that the distributing agen-
cleS OF the Burroughs company are
placed with a view toward giving each
agent equal territory in the matter Of
population. On this basis Mr. Row
lands has eclipsed all his fellow dis
tributing agents"
''With the arrival Of J. o. Escobar
from the east this week said J. n
Murray. secretary Of the Young Mems
Christian association AT Chihuahua,
Mexico. the work Of beginning an as
sOciation here for your Mexican men
will begin Mr.. Escobar is informed
as TO the peculiar needs Of Latin peo-
pie as theirs differ with the needs OF
Americans. It is useless TO attempt TO
reach the Mexican boy unless il is
taken into consideration that he has
viewpoint that IS his own, and besides
his own is highly interesting. He has an
esthetic nature which is capable OF
much splendid development, and he
can be reached quicker by an appeal
70 his sense OF the beautiful and the
emotional than by an appeal 70 reason
~ what We Americans term the prac-
teal side"
In the death Of Judge A. Z. Mann
in an automobile accident near Gallup
Friday night New Mexico lost one OF
its most prominent public men," said
Judge Dan NJ Jackson. Aside from
his marked ability as a lawyer, Judge
Mann possessed a personality that at
tracted men TO him. He had very
genial and lovable character and was
widely known and loved In his earlier
life as 2 lawyer he specialized on irri-
cation, and in later years was Of great
value 10 his state partly because OF his
knowledge OF irrigation matters
4 am going to lose no time in getting
started on the new court house" said
7 z Morgan. al will begin excavation
work within a very short time and am
now arranging for the delivery Of ma
terial for the building I am going TO
exert every effort TO building the struc-
ture in the shortest possible time con-
sistent with proper workmanship
The military post at Fl PasO sur
passes anything I have seen along the
border" said MAI. Gen. W T. Lombard,
OF the Massac husetts volunteer militia
who was the guest OF Capt Martin
Crimmins. OF the 10th infantry on his
way home from the coast fairs THE
first, and every succeeding impression
one gets who comes into III PasO from
distant parts is that the troops here
and the citizens are in absolute accord
p Han Of Nj o