The Bridgeport evening farmer., 1915-08-25
URGES JE ElERS
 TO ENCOURAGE SONS Io AD0lPI A!IIl!0ll 1IL5. BuSINE ESS
Honorable Reputation in Trade Greater Asset For
 Estate Than Wealth.

That the heritage of an honorable reputation in trade is more valuable than fortunes amassed in business, whensthe son takes up the business of his parent was f1ee stout claim of Henrys c Lartsrsof New 9 6rk city. when tE1e e American National Retail Jewellers Association opened it's convention yesterday in the Grand Central Palace
 MT Earter. in his address. decried the tendency of smalI-town jewellers to wish their sons to follow one of the accredited professions rather than the 5eweIry rYde. because they think there is little. future in the latter. On this point MT. Latter had the follow ing to say.
 ssTo be dissatisfied with your own business the, jewelry busine ess. is a mistake, for there is no more. honora- sble calling than that in which you are engaged- You go to your paysi- clan because you have confidence in his ability, or you consult your law yer because he has established a fine reputatlon. I consider that the call 1ngfof the right kind of jeweI1er is on a Jar with that of a prominent doc tor or reputable lawyer. It de- pends, how ever. upon whether you are absorbed pr1naaTfIy fn making money. or whether you prefar to build as a fcundatfon-o leave as an yO a reputation for having sold ner- chandfse of unquestfoned quality and having given everybody a square deal, and have the world know that you were merchant to be depended upon=
 Some Of you ieUeilers. located in the smaller cities, mays feel that your envirpnnent- prevents your making the progress you would like. Let me try and show you that Wfherever you are you can do things that will be great help to your son or sons think it was Emerson who wrote. Have something the world wants and you dwell in the midst for for est, it will wear a beaten to your door. You will find this quotation above the desks Of two men in a small Northwestern town
 The world at large did not know that there was such a town as Ro- chester. Adfnn., until the Mayo Broth CTS, now famous surgeons. put it on the map. While they have estab-. 1ished reputation as surgeons sec- ond to none. do you know that it was their father, who was a country phy- steian in a thinIy settled community who insti11ed into them the knowle- dge and experience hes had secured under the most adverse circun- stances. and made them ambitious to build on his foundation and to do sD16S6E saf1uf D6ttSI sIu11SS.
 It. was Dr. Mayo. a country pf1y4 sie5aps .tha 5atheEs Whelnaade it possi- bzA fer his s0nsxEto establish the worldwide rebutaIlon as surgeons and to Rochester, IIinn.. come many physicians from all over the world to consult with and learn from them
 sI say to the father Jewellers, the making Of money in your position is but d by-product. Better a replta- tatIon as the honorable jewel1er in your community, for it is the best asset to zzeave your son.,
 ss6fotnsl sons rart5aFha the jewelry hnib16esss a5eE3fing to Mr. Larter eAere refdairls team play. Success in m business. carried on by a father. Ala son. and the son's son, is achiev- aa only through all of sthe members Of the firm working together. and the mons can go long way toward bring lng success about through working