The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-02-17
MILLINERY NODES. IN
FOOTWEAR FASHIONS
Berberich's Spring Showings Disclose
Many Innovations for Public
Approyal

This spring is going to be remarkable
one from the standpoint OF footwear
fashions. masculine as we'll as feminine.
Any doubts on the subject will be imme-
diately swept aside the moment you be-
gin an inspection of the new styles being
shown at Berberich's. All indications
point to an early spring. and the buying
public is making shoe selections earlier
than ever before just as they are antici-
pating the season in the matter of milli-
merry.
Speaking of millinery reminds one that
the new footwear styles are now being
referred to as millinery modes" I'm
doubtedly we are in for a season Of shoe
styles as distinctive in their way as are
any departures that have been made in
the shaping and adjournment of headgear
in the last decade. And this applies
equally to mems and women's shoes.
At Berberich's there is seen an unusu-
ally large variety of these new styles
both in high shoes and the low cuts. Tho
more extreme styles range from the
most severely plain shoes. without even
4 tip or an apparent seam. to the most
deliberately decorated designs imaginable.
Ivory white Soles with uppers of black
or Russia leather are among the novel;
ties. 1t is claimed that the treatment
all the way through. Then there are the
new Duplex rubber soles that are guar
anteed not to crack or break through
thus eliminating the one serious objec-
ton to these popular soles for summer
shoes. The new effects for milady of pat
ent leather vamps. with gray or fawn
buckskin quarters and putty or sand SlaZ-
ed kidskin quarters. make. indeed. beauti-
full and fascinating combinations. The new
side-laced ONfords. with imported bronze
kid vamps and sand color buckskin quar-
tiers. and this same style with patent
leather vamps and white 'calfskin quar-
tiers. are dainty and attractive. Innings
of white kidskin and calfskin make an
interior that is as soft and as pliable as
a glove.
Berherich's are inauguratins their
campaign with an eighteen thou
sand dollar gift sale" 1t is estimat ted
that the total selling price of the gifts
TO be given to each purchaser OF these
trademark shoes all this week and until
the supply is exhausted will total that
huge amount These gifts are made as
a compliment to old customers and as
an extra inducement for new trade, and
they are given at the beginning of the
season when the public wants new shoes
when the Berberich stock is at its best,
and not as an inducement to clean out
broken lots and ODDS and ends said
Mr.. Joseph 4. Berberich, one Of the
members of the firm.
Cooperation has been lent to this gift
campaign by the manufacturers Of Bur-
rojaps. korrect Shape. Steadfast. and
Hazard mems shoes: La France. Patric-
ian. and Caribbean women's shoes. sill
further cooperation has been given by the
Ponds Extract Company. the O'Sullivan
Rubber Heel Company. Offterdinger's
Cigar Factory. the Lady Fairfax Candy
Company, and the Kno-Tair black silk
hose manufacturers. all of whom have
found such an occasion an excellent OPP
portunity for A wider introduction and
consequent distribution of their products.
Purchasers of ladies' shoes are given a
two-pound box of Lady Fairfax candy. n
full size jar of Ponds vanishing cream
and a full size box of Ponds face powder
the total selling price of which is g
wherever these articles are sold. Men
purchasers will he given their choice of
box of Offterdinger's La Anita 10-cent-
straight cigars and a pair of O'Sullivans
rubber heels or three pairs of guaran-
teed kno-Tair black silk hose and pair
Of O'Sullvan's rubber heels, the total
selling price of which is from s. to s.
according to the selection made
As the Burt & Packard Burrojaps Kor-
rect Shape shoes are on sale at the shoe
department of the Young Mems Shop,
the free distribution of hose, O'Sullivan's
heels. and cigars is also being made at
the Young Mems Shop. 1881 F. street