The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-06-26


fashion had ariyed London lost no
time IN following suit The American
lshops feH promptly into line In the
tF4fth avenue shops New York. furs
Eeutered prominently into the display
lot Easter dnery IN connection with
sprfng flowers and summer millinery
\ Instead of closing their furs out at
were IN touch with the demand kept
their old ones upon display and In
many cases prepared new pieces
They are selling at prices calculated
\ to encourage the fur trade throughout
the year. NO summer girls ward
robe IS complete this year without a
fur neck scarf If she is at al YER
safiIe IN her tastes. she VIII want sew:
,erh OF them in different shades and
styles to give the variety she longs
for
This caprice OF fashion has prac-
tica1Iy saved an important industry.
for the entire fur trade seemed en-
ldangered by the effects OF the Euro
pean war For many years four an
nuaI fur auctions held In London in
October, January. March and June
have served to gauge the valueseo1
the different furs for the entire world
The decease in the fur demand was
so dfscouragiug that the auctions OF
October and January were omitted
lentIrely-
The result of the March auction was
so ddscouraging that It was planned to
omit the June sale. The prices
brought IN March dropped from TWEEN
ty to sixty per cent below those OF
the preceding June, and large guam.
titles remained unsold Then came
the change in style. and within a
month the fur demand increased and
market for. the next six months which
indicates how strong an influence a
woman's fad can exert upon business
The auction began upon June il. and
continued several days 1t had q
handicap in the fact that many Amer
lean buyers were deferred from
crossing the ocean by the loss OF the
Il Lusitanfa
40 trade has been more demoralized
by the war than that OF the furriers--
The greater part-of the worlds furS
now come from the United States and
Canada Because OF the quantity
which remained unSo1d after January
\ the Canadian Department OF Indian
4 Affairs was notified that the Hudson
4 Bay Company and other large indie
pendent fur trading companies would
u no longer advance tnelr usual sup
plies OF food. ammunition and clothing
to the Indian trappers OF North Can.
1 ada who have been taking the larg-
4 est portion OF these furS. This re-
suited in much hardship and required
issues OF government supplies for the
\ Indians.
The prices at the March auction in
London were record-breaking in their
decrease Ermdne declined fifty per
cent, though the supply.was not large.
American opossum and white skunk
fell sixty per cent short and much OF
| it could not be sold at any price. Fox
| was in greatest demand, but even
white and silver fox declined thirty
five per cent, and gray fox sixty per
cent. while blue fox could not be sold
at all japanese fox, civet and Loop
ard skins averaged about fifty per
/ cent lower bids than for last June,
! and the demand was small
Closely following upon this dis
couraging auction came the announce
ment that furS should be worn all
summer, and an immediate Improve
ment IN the demand was noted Deal
ers were enabled to dispose of their
surplus stock to make way for new
| skins. While no general trade report
can be prepared for some time, the
strength Of the new demand is In
/, dicated by Individual dealers. One
! New York store sold $4,000 worth Of
furs during April. as compared with
less than so worth IN the same month
\ last wear Another store had orders