The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-12-18
SANTA CLAUS IS
NOW NOW SEEING WHAT
GOOD CHILDREN
REALLY Want
TO SATISFY THE DESIRES OF
HOLIDAY SHOPPERS LAKE
lands PROGRESSIVE MER-
CHANTS ARE DULY PREPARED.

CHANTS ARE DULY PREPARED,
Christmas shoppers will. find the
Telegram today filled with holiday
advertisements of the local stores
and shops, displaying and enumerat-
ing many articles suitable for gifts
for this season of giving that will
proye a veritable guide to both the
busy and the leisurely shopper, Of
ferine suggestions that are appro-
priate and we'll within the means of
everyone.
The perplexing question that con-
fronts father and mother at this
time of the year, is what to give the
children for Christmas, or, perhaps
il is what shall "She" give Him"
that will be appropriate, the same
question arising in many different
situations, and it is to the shoppers
that this Christmas Edition of the
TELEGRAM will prove an etficacious
means of settling this troublesome
question. This week the bulk Of the
Christmas shopping will be done and
the merchants have accordingly
filed their advertisements with sug-
gestions that are practicable and
helpful.
The Lakeland Book Store Is Santa
Claus Headquarters
The Lakeland Book Store has been
transformed into a veritable toyland
this year, and the most attractive
and alluring display of toys was
never before exhibited. Dolls that
will make the little girls 90 into
ecstacies of joy at the mere thought
OF possession, trains that will trans
form every little boy into real
engineer, and sporting goods that
will appeal to the masculine mem
Der of the family exceedingly, are
among some of the things that this
firm has on display, not to mention
chinaware and other articles that
will please the older ones. DO not
omit visit to this wonderful store
with its great variety of oys-you
cant afford it.
Cut Price Store Is There with the
Goods.
Tho Cut Price Store believes that
they have everything anybody wants
from ready-made dresses and coats
to SHOES and dry goods of all quail
ties, and they invite you to inspect
their page advertisement in this is'
sue. Their big store is filled to the
brim with all kinds of appropriate fol
those of all ages and will tempt the
eye of the particular shopper. Thell
line of toys is one of the largest evel
brought to Lakeland.
TRULY Sells the INCEST Kind of Gifts
and Writes Poetry Too
To many Jewelry solves the prob
lem of what to give in an adequate
manner, and the advertisement OIL
oSteen Jewelry Company should
prove an aid in making a selection
perusal of this advertisement VIII
assist any member of the family q
make selection for their loved ones
or their friends, the articles Delhe
enumerated to eliminate the ditiicul-
ty Christmas shoppers have in max
Ing a choice. A big discount is CIV
en- on every article purchased, ana
httle poetry thrown in.
Lake Pharmacy Gifts Make Ree'p
tents Smile a Whole Year
The Lake Pharmacy will solve the
problem of what to give father son
or brother with its fresh and up-to'
date line of cigars and tobaccoe'
ina. will make the lace of the smoh'
er light up with a regular sum!
| IN smile. 1nlS fHdi MAJ
carries a line of the most delicious
candies, guaranteed to be fresh ana
toothsome, and will please the IT,
'lpient intensely.
lakeland Hardware and PLUMBING
Co. Have Just What You're
Dying For
rs is usual with this instistutoi
NE Lakeland Hardware and Furnl
ture Co. has supply of Christmas
goods that would attract the mos
denounced "spug" in the city, anC
make him forget his pessimistic We"
Of this season of giving before ~
mad reached the second counter
Their unusually varied line OF non
Jay goods will entics and please tn'
iastidious. Do not forget to make