Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-06-29

If possible, you would paste into this so-called
dummy proof of the cuts you propose to Also you
would indicate under the placefor EACH any wording you
wish to captions Then you would also designate
what the headlines should be- writing them in on the
dummy itself. As to the reading matter, you would
simply make it clear where it should 60 But you would
make no attempt to embody tin your dummy. "
1t is the same way in regard to layout If for
newspaper magazine your layout would be practically
asmapI q you wanted the illustrations andstype
matter arranged Any big headlines You would probably
sketch on this map; and if possible you would either
paste proof of the cut you had the cut handy,
you would ink it on an ordinary rubber stamp pad and
hammer an impression of it on to the layout directly from
the printing plate The reading matter itself yon would
simply attach to the layout marking each piece
show without difficulty just where each paragraph
should be inserted in the composition.
Also you would clearly indicate, both the
Layout and the sheets of reading NATTER just what
style and size of type the compositor should It is
not necessary rule to specify these details very
rgdy for it is often desirable permit the composor
to use his Judgment long this Judgment har
monies with the requirements of advertising effective
ness.
AS rule You will have to decide absolutely in regard
to the paper stock to be sed it is printing job
You will undoubtedly have before You full sample case
showing the different styles which available These
little samples will also indicate in what they
carried in stock and also the weight The quotation will
usually be basis Of ream which generally 500
Sheets and the weight will usually the number of
pounds that each ream weighs.
You will have hundreds of different kinds of paper
from which to choose and hundreds of different kinds of
colors You will have to select largely the basis of
the feeling and the locks OF course there all sorts
of grades from the cheapest newspaper stock which is
made Of wood pulp, to the finest linen bonds, which
made from selected rags All of them are sized In other
words they have been treated with substance that has
tended to fill up the pores of the paper that the ink
will stay the surface and not soak through
Paper however, will always vary in the quality of the
sizing used. 1t will also vary largely In another point
namely in caendering Calendering means the ironing
of the paper between heavy rollers The usual surface
obtained this way is called machine ealen
dered But that does not give the paper highly
glossy surface Therefore, your particular job may
quire enameled stock which means that the surface
has been artifcialy finished with coating of glue-ke
material.
OF course, there are hundreds Of special kinds of
papers including the antique and all the other dull
finishes which lack gloss Also there of differ
ent kinds of stocks which designed particularly for
use booklets. Beyond these there the
many cardboards for signs mailing cards. tickets etc
These built of different layers Of paper and each layer
is called ply Thus if stock is said to be SIX ply It
means that it is six layers of paper thick When point
is used to designate thickness of stock does not
the unit of measurement as the 4point il type
thographc board Of point for instance would Be-
only d fraction of an inch thick.