The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1915-01-14
BIGGER DEMAND
FOR BIGGER APPLES
Big Baked Apple Promises to
Become as Popular as the
Big Baked Potato

Become as Popular as the
Big Baked Potato
Knoxville, Tenn, Jan. z
Editor Courier Reporter:
As it is with the ladies' hats. so it
is with apples, the demands change,
and these demands must be listened
to and supplied If we are to develop
to the greatest extent, the market we
are all seeking today.
We know how the Big Baked Pota-
to came to the front-how the N. p.
has made the name famous over the
world today, just by serving and ad-
vertising just what she served; name
ly, just a plain Great Big Baked Po-
tato. Well, in much the same way
has the great Big Baked Apple come
to be called for, but to just whom
this popularity of the Big Baked APP
pie can be attributed to, no one seems
to know and as no one claims the
distinction, 1--WE should worry!"
But because a lot Of popular priced
dairy counters in the eastern cities
found by buying 81 to ~ size Rome
Beauty in car load lots they could
run them and serve them without
cream for the very small sum Of 5
cents. And how people do use them!
I counted one morning in q big lunch
room Of this kind in Chicago and
noted that six out of ten called for
and got big baked apple and !
learned with special interest after
wards from the stewart that they
were Yakima apples. He sent buy
er out purposely and bought direct
from the growers several cars and at
that he didn't get enough as it turned
out later. "But we must have them
big" he said, "even if we don't make
much profit, we build up trade as
we are getting to be known as the
line Of eating houses of the Big Baked
Apple. Now they are all doing it."
I still note the diners coming from
the West are charging 25c for single
baked apple and cream. True, they
don't sell many, but that's our own
loss, as well as theirs. We must get
people eating our apples before we
can command anything like price
or to attempt to regulate price.
It may sound good to the growers
to hear how big prices could be Sc
cured if they controlled the entire
output, but did it ever occur to you
readers that we are dealing with a
perishable product and what could we
do with all the fruit in the world
piled up with a fence around it a
mile high? What would all this avail
US if we didn't have the consumers
appetite trained to eat the fruit, and
also persuade the hotel people to in
crease the consumption with more ap-
pies and smaller profits.
Our growers of Rome Beauties
can well afford to thin for bigger
fruit. Don't be afraid of getting it
too big. You can't do it, but there is
danger of getting too many Az and
Sitter stock. There are many young
Rome Beauty trees coming into bear
ing around there this year and each
succeeding year and growers Of such
varieties will do well to bear this in
mind. You can't go wrong.
One thing that we noticed is how
few Of the hotels serve the old-fash-
toned, good, wholesome apple sauce.
/ believe that the markets could be
greatly stimulated by just a cam
paign of "eating apple sauce" No
recipe Of using apples takes as many
apples as apple sauce. If it's more
apples that we want eaten, then why
not start such campaign?
Grapefruit people are pushing trade
hard but they have so few ways of
using their product in comparison
with the apple. A few years ago
Florida grapefruit sold around $500
q case. Floridas are selling today at
$1.00 and saw to my surprise q car
Of bulk Florida grapefruit selling to
the retail grocers for 8 cents each.
/ merely mention this so our growers
will know that other growers Of other
crops in other places don't have other
other troubles but they have the
same troubles when it comes to . big
crop. Conservative men say cotton
would have been cheap this year any
way, war or no war, on account Of
an abnormal yield and that cotton
growers must reduce their acreage
or face loss another year. During
the last fifty years it is said cotton
has been as low as 5 cents q pound
and as high as $500 pound. Some
gamblers game, this cotton growing!
It's interesting and hopeful to note