Yerington times. [volume] (Yerington, Nev.) 1907-1932, 1915-01-09
MAKING CONTACT
FOR MARKETING BY
PARCEL POST

like 10 market various kinds of pro-
duce by parcel post, and there are
also many town and city residents
who would like to receive produce
of different kinds direct from the
country. One of the principal diff
culties in getting parcel-post market
ing started, so far as the producer is
concerned, is finding customer for
what he has to market, and with the
city housewife, the finding of a farm
er who can supply what she desires.
The question with both producer and
consumer, is How can | make a con
tact in order to market by parcel
post?"
The producer may get into touch
with persons who desire to market
by parcel post i'll several ways:
Cd A start may be made with an
acquaintance in town or city or such
town or city acquaintance may put the
producer in touch with some one who
desires to market by parcel post.
(2) 1t is suggested that many
city physicians have patients who
need strictly fresh eggs regularly, and
by making inquiry of a number of city
physicians arrangements could doubt
less be made not only for eggs but for
many articles as well.
80 A small advertisement in a city
paper might produce satisfactory re-
suits. A number of city and other pa
pers are making a specially of parcel
post advertising column or section,
which might be tried.
90 The Postoffice Department has
instructed the postmasters in num-
Der of cities throughout the country
to issue list OF producers, showing
what each ore has to offer for sale by
parcel post these lists being dsitribut
ed free to the patrons of the Office.
go Producers who desire to devel
OPP marketing by parcel post on more
than small scale might find it desir-
able to go to the city select the prop
er kind of a residential section, make
a personal canvass of the housewives,
and arrange for trial or sample ship
ments
City housewives may find some of
the foregoing suggestions useful in
making contact with producers from
whom they can secure such articles as
they desire In addition to this, they
could doubtless obtain ready response
to an advertisement in some country
or agricultural paper circulating in Il
section where they know they could
secure the kind and quality of produce
wanted
Much dissatisfaction has resulted
from farmers asking unreasonable
prices for the articles they offer for
sale. 1t is necessary TO have knowl-
edge OF what the various kinds OF
produce sell for in order that proper
prices may be fixed 1t is little more
trouble to the farmer to sell through
parcel post than in the ordinary way.
and il is also somewhat more trouble
to the city housewife to market by par
eel post She has to attend to the or
dering, the returning of empty con
tainers or market baskets, and the
making of remittances. In considera-
ton of these facts the producer must
receive a better price than he ordn-
arily does, and the consumer should
receive a better article than ordinarily
AT the same price or an article of the
same quality at a somewhat lower
price.
The cost of marketing family sized
quantity of any commidity is greater
in proportion than that of marketing
lot of 10 or rs barrels or a carload,
ing the price. Neither the producer
nor the consumer should expect to
have all the difference in price on his
side; it must be divided equitably be-
tween the two, taking into conisdera-
ton the cost of the containef, the post
age, the ordinary or local price OBJ
tainable by the producer, and the retail
price which would have to be paid
by the conSumer-aS wen as the ex-
ira bit of work or attention required
on the part of both parties to the
transaction. This fixing of proper
price is an important item in making
start and has much to do with the
continuance or permanency OF di-
rect-marketing proposition, once es-
tablished
The quality of articles supplied is
also of much importance in making
parcel post marketing satisfactory.
The supplying of a good quality art
icle will insure not only the good will
and continuance of the customer but
will virtually advertise itself and the
shipper by being we'll SPOKEN of by