South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-10-05
WORK PLANNED BY
AD-SELL LEAGUE
Program for Year Contem-
plates Intensive Scheme of
Activities.

Plans for the years work OF the
Ad-Seu league were outlined at a
meeting Of the board Of governors
at the oliver hotel Monday evening.
Pres't W. K LampOrt announced the
appointment Of department heads who
will direct the intra- organization work
under the departmental plan upon
which the league viii be operated tnls
year. A general survey Of the month
Is program was also presented
Here are the department heads: Re
tail advertising J. l.. Sailors; manu-
facturers. Gilbert Dunklin; pubhca-
tions. Irwin Dolk: outdoor advertising,
W r. Bryan: public utilities, > A.
Winchel; graphic arts, T.. w. Reed;
publicity. WILDER Armstrong; direct by
mail. +. l.. Potter.
Chairmen of the important COM
mittees were also announced as fol-
lows: Educational. Horace W. Fox;
vigilance. G. r. Stevenson; advisory,
&. r. Trowbridge with John MERRIAM
associate: program, H. +. Herr; ad-
vertising, w. r.. Armstrong; ION TO
Philadelphia" II. II. Roemeri MEM
bership, J.. G.. Weir.
The heads Of the departments of
the league together with the chair
men Of the educational and vigilance
committees and the officers constitute
the board Of governors The officers
are w. X LampOrt- president; George
NJ. Richardson, vice-president; Arthur
II. Lord. second vice-president; secre-
tary, John r. DeHaven; treasurer, y.
:. Gingrich: assistant treasurer, G. T..
Lukenbauch
Tentative Program Outlined
The tentative program as outlined
by Pres't Lamport Monday evening
follows:
October - Associated Advertising
night.
December Vigilance night.
NOvember-Retail night
y-Entertainment.
Manufactures night.
March-Direct by Mail night.
April-Graphic Arts night
May-Public Utilities night
June-Outing
With the appOintm ent. of +. G.. Weir
of DCwagiac TO the chairmanship of
the membership committee to which
position ne was shifted at his request
from the educational committee plans
were laid for a systematic campaign
to increase the membership of the
league ENGAGEMENTS will be sought
with the business mems organizations
of surrounding towns at which officers
and members of the membership
committee, of which the board of
governors are eX-officio mem bers. will
This will be in the nature Of an eX-
tensive educational campaign to ac-
quaint business men generally with
the work of the league and the beue-
fits derived from membership. ana to
lombard live prospects with "re2s-
ons why" they should join the league.
Mr. Weir expressed the opinion that
rightly directed and enthusiastic cam
paigu along these lines should raise
the league mem berShiD to 800.
Seek Intensive Work.
Department heads will complete the
organization Of their various branches
before the next general meeting OF
the club. These various departments
will carry on distinct work of their
own while operating as "A branch Of
the general league. This cOncentra-
ton of effort which the new bylaws
enable, is expected TO instill new life
and activity into the league. Each
branch is managed by its respective
members but any member Of the
league is privileged TO attend the
meetings OF any department. In this
way more intensive work may be done
10y those interested in particular
branch OF advertising or selling, at
the same time they maintain "a close
relationship 10 the branches closely
allied 10 their department and TO the
general body OF the League
AAtiouoH pans nave tol bttH CoIl-
pleted. 1t is expected at the October
meeting. Associated Advertising
night" that members of the staff of
Associated Advertising, the official
organ of the Associated Advertising
Clubs of the World. OF which the Ad-
Sell league is a part, will he present.
At the November meeting Retail
night" Mr.. Sol Westerman. president
Of the Illinois Retail Merchants asso-
citation, is expected To speak. Speak
ers for the remainder of the meet
ings are yet to be secured.
Plan for Philadelphia.
Already plans are being made for
large representation at the Philadel-
phia convention of the Associated Ad-
vertising Clubs of the World in 1916.
n. II ROemer. as chairman of the
lon 10 Philadelphia" committee. is
expected 10 start work immediately