The Bemidji daily pioneer., 1915-12-31
sl916 ADVERTISING MESSAGE
- -. no BUSINESS AMERICA.
By JOSEPH II. FINN.

: By JOSEPH H. FINN
President Nichols Finn Advertising Co., Chicago
Hail to- the Ne,o Year of Nco Business in the Ne,o
If gear born ander bright star of
cia promise for the United States 1t is 1916 The Home
Market holds Americas destiny before.
Every business barometer registers good times ahead
If there is essimt of yow acquantance-one evho
fails to veose oha this aoonderful of American
business preeminence meams-go at him broodsde ech
these staggering truths.
FIGURES mag be dull-but these proclaim FACTS
that are of TleEMENDOUS import:
CROPs-America's buwark-have reached their
ord mark The nations principal farm crops this year are
worth about 500 900 00O-over hafamilon dollars
than in 1914 the previous banner year.
CLEARANCES- week ending December 4th, 1915,
checks for 1885, 100000 passed through the counrys
clearing housesthe largest amount handled in
weeks time
GOLD-Mr Robert NJ. Woolley, director of the Mint
goes record with the statement that the United States
has oneourth of all the coined gold-the worlds
standard of value-a phenomenal condition.
The HOME MARKET-The freight shortage points
unmstakabe finger the increase in the de-
mand of the Home Market we'll shipments to the
countries
RETAIL SALES-The biggest Christmas business in
history is the cheering message from the retail shops
POSTAL RECEIPTS-Postmaster-Ge General Burleson
reports osa receipts contain evidence of healthy and we'll
distributed prosperity in the country"
No matter where you look, you will find something to
verify this good times message.
The big things for you to remember
that Prosperity is NOT mirage-a glorious prospect
IN the ofimg-it is an established foct-I1'S HERE
that in large the good times not related
to the needs and emergencies of European nations
that America is becoming and more selfsup-
porting
that Madein-A mer1co- -Mode-byA Americoms-Mode-
for-Ameica for American profit is becoming and
the cOtrys safeguard and business insurance for the f
ture.
If this be selfshness-ets have more of it,
And most of ALL remember that real solid and lasting
prosperity in this country is based the Home Moret-
those who enjoy the biggest share of this prosperity will
be they who realize what the Home Market and who
go most aggressivey after it.
F. A. Vandersip, President of the National City Bank
of New York. eminent financial authority writes in The
INDEPENDENT:
"There capital available this country to inaugurae
enterprises that will employ every in tho country with
out dollars worth of business If Great Britain
and Germany each raise approximately $6000000000
in fifteen months for purposes what could the United
States ndustry-for it's progress spirit of
unity and high purpose could direct it's acton?"
And that is the most vital New Years thought
haps important message that could be directed to
Business Amerca-the need for Unity and Action
Let's 90 const'Wctiuely after the Home M0'ket-lets
educate home buyers-zets do 1T th Ill-TOGETHER!
Let's the porer of the printed ord If haze goods
to seU-ets ADVER7ISE-ond tell American consumers
about them,
The way accelerate prosperity your direction is to
seize upon this wonderful Home Market Opportunity,
Remember that the export business at best uncertain
asset resting upon the final solution of the International
Credits probem-rst the establishment and then the pro-
ection of our Merchant Marine.
What we have here at home, know a0eve got. Our
riches herein the soin the banks And every day,
conditions BETTER there is evder distribution of this
tional wealth.
Croakers-ca]amty howers-need no longer wall for
Of the good old times Here times better than
the old ones dared to bel
Here is Americas opportunity to grow commercial
powerto heights which few years seemed unattan
able.
But always, the reward goes to those who will
ing and brave enough to act.
Business america today is gold mime-but the
a0ho e0oud succeed mast e0ied his pick and pam his
poy-ore Lethorgy IS costly!
In England those who side=step military enlistments
known sackers And the commercial "slackers in
the United Satehose who hesitate about taking the
proper of promoonal activity and sales stmua
on-are wasting believe the most precious opportunity
that comes in lifetime.
Here is the Business New Year-yOurs to do with as