Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1915-07-27

local newspapers of Nevada to show
the viciousness of the mail order
habit that seems to be firmly fixed,
especially among the inhabitants of
small towns and rural districts. A
huge catalogue, alluringly printed i'll
c%olors, showing everything from a
Partisan gown at $1.69 to a moving
machine for 1920, catches the eye q
the rural buyer and he Immediately
begins to figure just how much he is
being swindled out Of by hrs local
merchant, forgetting that the mer-
chant is selling him a standard arti-
! Gle and stands back Of it with a guar
antee; that he is on the spot to hear
any complaint that may be made and
stands ready to see that the article IS
all the manufacturer claims for it, or
money back" A late report states
that Sears, Roebuck & Co. did a total
business Of $S,464,7l3 during the
month of May, an increase of nearly
one million dollars over the same
month last year, and by far the great
er part OF this enormous business
came from the western farming and
industrial centers. 1t means that
hundreds Of communities were drain
ed of that amount OF cash that went
% build up Chicago to the detriment
# their own communities.
l., ithaca Jo,-e - cta-I,1oI ,-+i
cles a purchaser gets just what ne
pays for. This applies equally to
automobiles as to furniture, sewing
machines, cream s~eparators or ging-
ham gowns. No farmer would think
of buying a horse from a picture, no
matter how highly colored the
chrome might be, but he will fall fer
a set OF six pieces of solid oak furl.i-
ture for $13.9S and his wife will buy
a Bingham apron for II cents that
you can shoot peas through and after |
the first washing is fit for nothing ,
but a hi1nsy pot rag. You can go
INTO a household or on the farm OF
any patron OF the mail order house
and spot the goods he has paid his
good cash for and has been outrage
eously swindled in the transaction.
The victim OF the mail order habit
believes he is getting the advantage
in price because OF the greater buy
ing facilities of the catalogue
houses-a delusion that is sedulously
by these concerns. Nothing
is or can be further from the truth,
In these days of standardization, as
above stated, a purchaser gets just
what he pays fOr--no more, 40 less.
When anyone offers you something
Just as good as the standard ar
tlcle for less money, you can put 1t
lown right there that somebody lies.
If you doubt this, try to get a stand
ard guaranteed article from a mail
order house, it matters not whether
is a sewing machine, a cream sepa-
a wagon, an automobile tire oc
any Of the thousand or one things
that fill the pages Of the catalogues
rom these concern- and see what
you will get in reply.
With the exception of the stock
market, the mail order business is The
only business in which the entire cap
tai is advanced by the trader in adj
lance of the transaction. Further
more, it is a strictly cash business,
1ence there are no risks, no bad
lebts and no necessity for the need
% make immediate delivery to the
customer which means capital tied up
Indefinitely. Did you ever stop to
'ealize what it would mean to your
town and county in the way Of
more taxable property, better streets
md roads, better schools and local
improvements if these millions SEM
way, never to return, were invested
light here as they should be? What
would you say to your home mer-
:hant if he were to ask you to pay in
for every article you pur-
from him insight and unseen,
then be compelled to wait for two
Or three weeks for de1ivery? But this |
S what O do every time you send
Tor anything from a mail order house.