davidaulloa/AmericanStories huggingface dataset:
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
Confessions IF a
Mail Order Man
By Mr.. M. o. x.
Revelations by One Whose Experience In
the Business Covers Range Prom
Office Boy to General Manager
FAIL TO sUssIDlzE THE COUNTRY
EDITOR.


creased mail order business I wanted
the country press on my side. l
wanted to get more kind words into
the columns Of the small newspapers
and country weeklies because real
lied then, as do now, the power of
the country press and the great
value 1t possesses to present claim
for preference before the people of
the community.
outlined plan to whip the coun-
try newspapers into line and arrange
for them to carry my advertising mat
ter as we'll as to persuade them to
give me free reading notices and ed
itorials, telling what great help and
comfort the mail order houses were
to the people of the country.
1t was nothing more nor less than
bribery. l believed that l could get
the editors of the country newspa-
pers to be false to their home inter-
ests and foster ours, for a price.
had the money to pay them and I
thought lots of dollars could do the
work easily and readily.
worked months over that cam
paign. l prepared an electrotyped
advertisement in which advised
the use of the mail order medium and
urged the readers of each newspaper
to send into the big cities for the cat
alogue. I prepared sheets of press
notices" and editorials, with elab-
crate and plain instructions for their
use. I was going to convert the peo-
pie of the whole country to mail order
buying.
expected to spend thousands Of
dollars during the course of the next
few years, but it would be worth it,
If obtained the results. was after
the peoples dollars.
A strong form letter was prepared
as the first step, this letter to be sent
out to the editors of the country news
papers. From advertising agencies
and from various other sources
compiled a list of something like 49,
900 newspapers, all of which were pub
lished in small towns. was already
fixed with the big daily newspapers.
aO OAAy IOuOA0 Wd6 CUulOu SOUu0.
how or another fix it with the coun.
try newspaper.
The letter read something like this:
To the Editor:
Dear Sir-You are publishing newspa-
per for business reasons not for your
health.
You find it difficult to obtain adequate
support from the merchants in your town.
They do not appreciate the value of your
newspaper as an advertising medium.
We know that you are printing live
newspaper in your community and that
you are entitled to more support than you
are receiving.
The postal laws, under which you enjoy
the privileges of second class postage for
mailing your newspaper, require you to
accept all legitimate advertising offered
at your rates.
Enclosed please find contract for ad-
vertising to the amount of........... dol
lars. Please sign it and return to us and
we will forward electrotypes of adver-
tisements to be run together with in
structions.
In giving you this business it is but
natural that we shall expect you to run,
each week, the reading notices and edi-
tOrials sent herewith.
Very truly yours,
BLANK ADVERTISING AGENCY.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01

about the head. It is finished with
small flowers and loops of satin rib.
bon half inch wide.
A ribbon only two inches wide is
used for the second cap, cut into one
length Of % inches and one of is. The
short length is drawn up. by gather.
Ing 1t along one edge, into a small cir
cular piece for the center of the cap,
and finished at the center with a tiny
ribbon flower.
The lace strips are 3h inches wide.
They are machine stitched to both
edges Of the longer strip Of ribbon:
This makes a wide band of ribbon
and lace. The ends are sewed to.
gether, forming a circlet. The ton
edge of this is fulled in to the cen.
ter already made, and stitched down,
completing the cap.
Baby ribbon is threaded through
the lace frill and ties in a bow at the
back. adjusting the cap to the head.
Three little ribbon flowers are sewed
to the frill at the front.
All the materials for cap of this
kind will cost less than fifty cents,
Thin silk may be used, cut into strips,
instead of ribbon. There is economy
In making two caps at one time. They
are made up in all the light, gbeauti
full colors-pink, blue. lavender, rose
green, etc.
JULIA eoTToMLEY.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
Simple Blouses.

Attractively simple blouses for wom-
en- who cannot stand fussy trimmings
are of daphne silk made with long
sleeves, a little fullness at the shout
der seam to give soft lines over the
bust, and a kimono finish around the
neck and down the front edges-that
is fiat facing on the outside which
forms narrow outstanding collar band
across the back of the neck. A blouse
of this sort of dark green daphne silk
over white has a kimono facing of
black satin, and within this a facing
of equal width of white satin. The
blouse crosses in kimono fashion at
the bust and single snap fastener
holds 1t in place. The rather severe
neck finish is becoming because of the
softness of the materials.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01

p EFORE the great French Dress
" making houses were caught in the
maelstrom Of the war, they had
brought out many new modes that
were successful upon their presenta-
ton, and had In them vitality that
makes them apparent now in the
fashions of the hour.
Our coats and gowns and hats are
rarely exact copies of the original
models, but the original models are
reflected in them. AS Americans we
see fit to follow certain Paris crea-
tions at little or a great distance,
according to their adaptability to our
needs. The originals are beautiful, or,
at least, interesting.
The coat pictured here is one of
those that may be copied exactly to
advantage. 1t is Of satin with long
waist and flaring skirt, the fronts cut
in one piece. Three cords are insert
ed near the bottom, giving the skirt
Its outward swing. The body is cut in
one, with the sleeves and it's ample
fullness at the back gathered in where
it is Joined to the skirt.
1t is cleverly shaped in at the neck
by means of cords inserted in shir.
rings. The neck and revers are fin.
ished with narrow fringe of ostrich
fues and malines. and the sleeves with
plating Of malines beaded with two
rows of cording like that at the bot
tom of the coat.
The coat is lined and interlined. and
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01

! swers I received in response to my
courteous invitation to take money
from the mail order houses that the
country editors were wealthy and all
rode in their own automobiles.
Indignation, reproach, invective,
wrath. disdain.
- They did not want the money. They
were poor but proud. They would
not be bribed. They would not print
the fulsome and false boosts which
I had forwarded with the contract
to be signed. They would stand by
their home town. They would be loyal
to the community in which they lived.
They would preserve their fealty to
the local merchants. They would stand
by their subscribers and would not
prostitute the columns of their news
papers to inveigle the people in their
community to send their money to my
mail order house.
/ haven't recovered from my aston
ishment yet. To think that the poor
est paid and hardest worked men in
every community should decline a
good business proposition out of senti-
ment. I couldn't understand it.
And even yet insist that was the
most chivalrous act, taken with per-
feet accord by thousands of men scat
tered all over the country, that have
known of. Honest and loyal to their
home communities could not fail to
admire their disinterestedness while
deploring that a great scheme had
failed Of accomplishment.
What was their recompense? Did
the merchants in their home towns
spring to the support of those newspa-
pers as a reward for their declina-
ton to introduce competition. l don't
know. Ask the editor.
OF course, this plan failing it was
necessary for my success to evolve a
new plan. must get into close touch
with the people in the country. had
my appropriation of thousands of dol.
lars. and more, so l worked out an
other plan.
I'm not going to tell you just what
it was, but If you will remember that
a few years ago there was a great
flock of mail order journals flying all
over the country-probably every read
er Of this article has received many
copies, samples and otherwise-you
can guess what became of thousands
of dollars.
Here's something that the business
men in every small city should give
careful thought to. Perhaps you
do not know it, and perhaps you never
heard Of it. give the tale out of ad-
mfration for good enemy, good and
fair fighter. There is nothing in
the story for me to be proud of, be-
cause was the loser.
But you business men in the small
towns were the gamers. It was worth
millions Of dollars to you. It is worth
millions to you every year.
What did the newspaper editor get
for this service to the business men
Of the community? Ask him.
If he had rendered a similar service
for my mail order house he would
have been handed a pocketful of adj
vertising contracts that would have
made his newspaper very profitable
business indeed. It would have been
worth it.
What did the business men of his
home town do for him after he had
chased the mail order magazine COM
petition away?
Ask the newspaper editor in your
town.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
LIVE STOCK. RELISH
FEED when COOKED
Found Quite Advantageous When
Given to Dairy Cattle During
Cold Weather of Winter.

Whenever the question as to the ad-
visibility Of cooking feed in its prep
aration for stock is raised in a group
of feeders, there is an argument. The
question is one that is hard to decide
upon, because there are so many
things that enter into 1t that will deter
mine whether or not it is the best
thing to do. There is little doubt that
in some cases 1t is advisable, but valu-
able as some cooked feeds are on any
farm, there is danger that the enthu-
siasm for them will cause it to be over
done and the result may be positive
danger to the stock. The old saying
about getting "too much of good
thing" may not give favorable results
If carried too far in this case.
Warming feed in cold weather for
one feed a'day is a good practice, but
a hot feed three times day should
be condemned. The hot meal has its
place, but as steady diet it will do
more harm than good. On cold days,
when stock have an opportunity to fill
on warm feed, they will suffer with the
cold more than If the feed had not
been warm. A warm feed once day
is very much relished, and when fed
with other feed such as hay, fodder
and other roughage that is not cooked,
will assist the animal greatly in keep.
ing in good condition. Dairy cattle
can be handled little differently, for
a little warm feed during cold weather
at each milking, fed in connection with
the other feed, will be found advan-
tageous, as the animal will respond by
giving an increased flow of milk.
The two objections to cooking feed
are that 1t sometimes requires too
much labor, and that some feeds are
made less digestible by being cooked.
When food is cooked the protein in it
will ooagulate, thus causing 1t to be
less digestible. This is illustrated by
the fact that when an egg is cooked,
the albumen, or white. is less digesti-
BILE than 1t Is when 1t is raw. Some
feeds that contain little protein, as po-
tatoes. are greatly improved by cook
ing, and many other feeds can be made
palatable by cooking that would not
otherwise be eaten by the stock.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
FRENCH TONIC FOR
THE YOUNG TURKEYS
1t Is Of Greatest Importance to
Begin Treatment Before Com.
mencement Of the Red.

A French authority, many years
ago, recommended the following tonic
1or young turkeys during the critical
stage:
Take cassia bark in fine nowdar
tnree parts; ginger, ten parts; gentian.
one part; anise seed, one part: car
Donate OF iron. five parts; mix thor
oughly by sitting.
A teaspoonful of the powder should
be mingled with the dough for 20 tur.
Keys each morning and evening. It
Is OF the greatest Importance to begin
the treatment fortnight before the
appearance of the red, and to continue
II TWO or three weeks after.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
BLANK ADVERTISING AGENCY.

Yes, it was great scheme. l ex-
pected to swamp the country with
sugared editorials and splendid no
tices about the mail order business.
I cheerfully anticipated that would
put the country merchants out of bust.
ness. l even went so far as to fig
ure out plan for taking advantage
Of the conditions of business depres-
sion that would inevitably follow such
sweeping fall in values and consid-
cred the organization of some sort of
land trust to buy up the richest
farms and most desirable town prop
erty in the communities where the pol
icy would work out the quickest.
was becoming a multi-millionaire with
out delay.
But experienced the most aston.
fishing disappointment of my life. The
plan, SO we'll considered, so carefully
planned, SO craftily laid out, was an
absolute fizzle.
Why? It was the perversity of the
newspaper editor. He would not be
bought, he would not be bribed, he
would not be cajoled or threatened.
In reading the preceding letter you
have noted the bunk and the Jolly
ing, followed by the appeal to his
business instincts and then the covert
threat about the postal laws. Yes the
plan was we'll laid.
But who can delve into the soul of
the man who will spend his days and
nights in running country newspa-
per In community that will not give
adequate support? Who can fathom
the motives Of q man who hustles all
the time to boost his home town, but
who has difficulty at times in collect
ing the subscriptions to his paper and
who fails to obtain more than grudg-
ing pittance in advertising from the
merchants in his town?
could not understand 1t. be.
lieved that every newspaper editor
would be overjoyed to receive real
money to the amount of many dollars
each week, merely for printing the
advertising copy and, Of course, the
few paragraphs in the way of read
ing notices and editorials, which l
thought he would like b have with
which to fill up his paper.
And the answers. Whew! What a
storm!
One would imagine from the an.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01

finished at the back with sash ends
that terminate in fiat rosettes.
Narrow borders of fur might be sub.
stituted for the ostrich feather fringe,
and the sleeves and skirt bordered
with wide bands of fur. Coats very
similar to this in outline have been
made of heavier materials and trimmed
with fur.
The skirt appears only of moderate
length because of the long waist line.
But the garment is long, graceful, at
tractive and comfortable. And it is
distinctly original and new in design.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
Deserving Of Punlshment

A man who will work a horse with
sore shoulder and make no attempt
to cure 1t or change the collar ought
to be compelled to wear ill-fittine
shoes that would raise a new cron n
blisters every week.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
Best Time to Sell.

Under average conditions and with
the majority of crops and stock. the
pest time to sell is when fully ready.
Holding beyond this time increases
the cost and adds to the risk of loss:
besides with grain there is always
more or less loss by shrinkage that is
unavoidable.
Sioux County pioneer. (Fort Yates, Sioux County, N.D.) 1914-1929, 1915-01-01
Make Hens Paw.

The kind Of chickens you should
breed depends largely on what you
are breeding for. whether for eggs or
for market broilers. Then some like
one breed the best and some like
another. This question of breed is
best left for the breeder to decide but
whatever breed you may choose, be
sure that the strain is pure.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-10
HIT IS SCORED
BY SOCIETY MINISTRIES
New Jokes and New Songs Are Heard at
big show at Academy and More
Promised For Tonight.

A larger crowd than that OF the
opening night greeted with JOY the
artists presented by Alvin NJ. Smith,
producer of the Society Minstrels In
the Academy of Music last night. Last
nights performance was more smoothly
put over and much greater success
was scored than on Thursday night
For the final performance tonight.
there are some new jokes and some
new songs and when they are told or
when they are sung no card index
system will be needed by the audi
tors for the Identification of the sub
jects Of the jokes or songs.
Everybody who knows the big peo-
pie of Richmond. and everybody in
Richmond does know, will instantly
recognize the persons referred to in
fun and music. Tonight's So "iety
Minstrels promises to be even more
successful. artistically and in other
ways, than was last nights.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-10
.BL00DHOUNDS TRACE
MURDERER TO HIS HOME
Found Slain at His Homo in
Norfolk County.
Especial to The Richmond virginian)

Especial to The Richmond virginian.)
Norfolk. Va. April Blood
hounds from Elizabeth City early
today easily traced the alleged MUIR
derer of c. b. Rodgers, rural mail
carrier. who was found murdered
early this morning in his barn at
the family residence in Campostella
Heights. The dogs followed the trail
without break to Newton's farm. in
Norfolk County. to the home of An
drew Fuller. we'll known negro.
Fuller was promptly taken into GUS
tody.
1t was early this morning that peo-
pie were attracted to the Rodgers
barn by light, unusual for him.
They found the mall carriers body
cold in death. stretched on the floor
and the clothing covered with his
iifes blood. An examination showed
that he had been shot three times
and that his pockets and the mail
bags rified. As he returned home
around o'clock Thursday night. it
Is believed that he was shot and
robbed at that time. There was no
clue, hence the employment of the
dogs.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-10
FIXES TERMS
Of E|TEL'S INTERNMENT
Officers at Liberty to Visit Hampton
Roads Cities; Must Get Permis-
sion to Go Further.

Washington. April 9.--The German
sea raider Prinz Eitel Friedrich was
informed at the Norfolk Navy Ward
at 3 o'clock this afternoon. accord
ing to dispatch received at the Navy
Department today from Rear Admi-
raj Beatty. commandant of the Nor
folk Navy Yard
Admiral Beatty is now wholly re-
sponsible for the Eitel Friedrich. az
the representative of the United States
government in immedia charge. He
is responsible for the officers and men
as well as for the vessel itself.
Secretary Daniels today sent Ad-
miral Beatty these Instructions:
Upon arrival of Prinz Eitel at
yard address letter to the captain
stating conditions Of internment based
on Presidents proclamation of neu-
trality and request his written accept
ance of terms. Propelling machinery
and armament should be disabled by
removal OF parts that will render them
inoperative. Radio should be dis
mantled and not operated during In
ternment.
Captain should give pledge for
himself. officers and crew not to COM
NIT any unneutral act and not to
leave limits prescribed in paroles.
Officers and crew to be domiciled on
ship.
Grant permission to captain and
officers to visit Norfolk. Portsmouth.
Newport News and Old Point Mt wilt
on general parole: also. give them
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-10
GAVE BOGUS CHECK TO
PAY FOR AUTOMOBILE
Young White Man Arrested in North
Carolina For Petersburg Author1-
ties-Machlne Recovered.

Especial to The Richmond virginian. }
Wilmington. N. c.. April 9.-want
ed in Petersburg. Va, for passing an
alleged bogus check for $3.50 on w.
p. Atkinson & Co, W. H. Preston, a
young white man. was arrested here
today and il held for the Virginia
authorities. He arrived last night
with his young and pretty wife from
Poilocksville and was stopping at q
local hotel.
He married a young lady sf Pol
louisville recently. He is a machin-
list and was working In Petersburg,
where he is alleged to have given q
bogus check for $3.50 for an automo-
bile. representing himself a director
of Pollocksville Bank.
The automobile was recovered and
Preston says he thought the case was
settled.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-10
SUSMAn'S ARREST WAS
CAUSED BY IGNORANCE
sentation A. Accusers CharGeA-Is
Released ON Aabeas Corpus.

Raleigh. N. c.. April s.--Supsrior
Court Judge Daniels today. in habeas
corpus proceedings In this city, re-
leased the Richmond man, Harry Sus-
man. who had been in custody since
Wednesday. when he was held by .
Franklin County magistrate at Louis
burg in default OF a twelve hundred
dollar bond. after preliminary hearing
on the charge Of obtaining money I'M
der false pretenses.
Susman. az general manager OF the
Southern Telephone Construction Com .
pany. OF Richmond. entered into 4 con-
tract with J. A. underhiil. Of Frank
lin County. to construct q certain
rural telephone line or system. The
prosecuting witness. Cnderhill, claim
ing that he bought the stock of the
rural system. some seven hundred dol
lars worth. under the belief that he
was buying Southern Bell Telephone
Company stock.
The evidence. through letters intro
duced. showed that Susman stated that
BELL instruments would be used" and
the prosecuting witness based his mis-
take on that statement.
Susman was much excited and rather
In his language in court
alleging that his prosecution was
conspiracy" It became necessary for
a Rabbi to assist Susman's lawyer In
Quieting him and Susman left the court
threatening prosecutions Of his pronecu-
tors
susman was not imprisoned but waa
In the psrsonai custody Of the sheriff
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-10
SEPARATE PEACE WITH
RUSSIA STILL IN AIR
New Turn I'm Affairs Cause of Worry
on Part of Italy. 1t is Declared
from Rome. .
WAR PREPARATIONS CONTINUE
AND POPULACE IS INSISTENT
Reports That Negotiations With Won
Bueiow Have Been Successfully
Concluded Emphatically Denied in
Rome.

Rome. April 9.--Reports are in
creasing of probable Italian interven-
ton and also of Austria's alleged offer
to cede the Trentino to Italy There
is also much talk OF the prospect
of Austria concluding separate
peace with Russia. II the latter story
proves to he true it will place Italy
in bad position, as Austria will then
be unwilling to make any territorial
concessions
The foreign office today declined to
confirm or deny the report from Paris
that Austria had decided to cede Tren-
tino. Extremists declare that the ne
gotiations for Italian neutrality will
fail and that Intervention Is inevitable.
1t is regarded as probable by the
newspapers that reports Of peace ne
gotiations will be denied In official
quarters until some tangible result
is reached.
The preparations for war are con-
tinuing. The Italian government is
withdrawing it's railraw rolling stock
from the Swiss frontier. 1t is sup
posed the cars are to be used for the
transportation OF troops and military
stores in northern Italy, destined for
the region bordering on the Austrian
Tyrol. Meetings have been held at
Milan and other places at which 1t
was declared that it is absolutely
necessary for Italy to participate in
the war.
1t Is stated in diplomatic circles
that the negotiations Of Prince Won
Buelow, the German ambassador. with
the Italian government, are still In
allowance. Reports OF their successful
conclusion are said to he completely
unfounded. 1t lis also said that the
efforts of Austria to make separate
peace with the allies is likely to hasten
Italian Intervention. lest by further