Crossville chronicle. [volume] (Crossville, Tenn.) 1894-current, 1915-03-03
WIDE PUBLICITY
FOR DIXIE HIGHWAY
Full Page Ads In Many DaiIies Along
the Proposed Route and Much
Circular Matter to Be Dis
tributed Before April 8


A meeting of the publicity commit
tee of the Chattanooga Auto club wa:
held last week, at which definite plan.
twere formulated regarding the pub
liclty campaign that is to be carried
into effect relative to the governors
meeting fort he discussion of the Hoos
nd-to-Dixie highway, to be held ir
Chattanooga April 3.
The committee, OF which W. &c. John
son is chairman, decided upon course
of newspaper advertising of wide scope
which unquestionably will prove of
great benefit to Chattanooga. In the
course of this plan, fifty tull-page ad-
ertisements are to be placed in after
noon papers and fifty of similar size in
morning papers in the larger cities
along the line of the proposed route,
and in other centers interested in the
movement. Smaller advertisements
are to be inserted in the smaller towns,
the space allotment being graded ap-
portionately to the size of the city.
A large amount of reading matter ex-
planning the project and illustrated
with beautiful halftone cuts, showing
road conditions and points Of scenic
beauty around Chattanooga, is to be
mailed to all the prominents newspa-
pers of the east and middle west, many
of these publications having already
designated their willingness to cooper
ate and use such material. Many
queries have been received frsn New
York papers, which will be amply sup
Piled with illustrated copy.
Direct communications and printed
reading matter are to be placed also
before the automobile and good roads
associations over the country and bulle-
tins are to be sent out explaining the
project, it's many advantages and the
urgent need of the Dixie highway.
Along this line ten thousand illustrated
folders are to be prigtc4 for d!strbu-
ton.
Members of the committee are: w.
G. johnson, n. F. Wiltse. Y. D. L.
Robinson, Julian H. PEBBLES and Harry
Stops, all of whom have had wide ex-
perience in publicity and whose SER
vices guarantee efficient handling of
the matter in hand. Memberes of the
state that the tremendous
plan of the publicity campaign is hard
ly realized by the local public, but that
its effects as general advertising
boosting Chattanooga, lis
sure to prove one of the most far
reaching ever carried out.
CROSSVILLE ON ROUTE.
This is the highway mentioned re-
Gently in the Chronicle as being plan
ned to come via Crossville regardless
of the direction it may go from here.
There seems little doubt that matters
will so fully crystalline at the meeting
Of governors that active steps will be
taken to complete the road within a
short time, There like
wise seems no doubt that Chattanooga
will be one of the objective points from
which building will be directed. Since |
It is understood that this mountain Sec
lion is one of the most attractive por-
ions of the proposed road from the |
point, there seems little doubt /
hat the first work of magnitude will |
De done in the direction of Crossville /
nut from Chattanooga.
When it IS remembered that Mr..
lanes, of Chattanooga, has proffered
o put up $1,000 for the survey from
chattanooga to Crossville, it becomes
lear that Crossville Is one of the I'M
,Ortant points on the proposed road be-
ause it viii insure the road passing
he hotel property of Mr.. James and
i'll insure his active support in other
Ways aside from the financial feature.
All in all the outlook for Crossville
o have a splendid automobile road con-
Getting it with Chattanooga at no dis
ant date is very f1attering. The
reject will meet with the hearty sup
ort of our people here IN every way
ossible.
A meeting should be called soon look
lg to some character of organization .
hose purpose shall be to cooperate
18th Chattanooga and other points to
lrther the project. Some of our citi- /
ms will undoubtedly attend the meet 9
e of governors in Chattanooga and I
,sure TIM convention that Crossville ?
I'd Cum berland county stand ready to
nd aid to the full extent Of our abil- n
y.