The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1915-10-14

the first time the advertising of the
Pacific Coast Biscuit Co.'S Snow
Flake Buiscuits. The advertising is
we'll gotten up, tells some facts that
every Oregonian should know and .
gives the reader an appetite for the
foods advertised.
But this is not to be an ad. for the
Pacific Coast biscuit Co.
From the viewpoint of the Sentinel
every Oregonian should eat biscuits
made in Oregon in preference to
those made in the East, everything
else being equal. Doubtless the bis
cult company takes the same view.
From the viewpoint of the Sentinel
Oregon merchants should handle only
home produced biscuits-and again
the biscuit makers will probably
agree with us.
From our viewpoint, Oregonians
should wear none but Oregon-made
clothes, should drink none but Ore
gon roasted coffee, should sleep on
none but Oregon-made mattresses
and should eat no bread not made Of
Oregon flour.
If merchants carried none but Ore
gon- made goods when they could be
secured it is probable that their Gus
toners would get into the habit of
using no others.
Why does the Oregon merchant
carry Eastern-made goods when he
can get Oregon-made goods of the
same quality? Why in the name of
common sense does he carry Royal
Baking Powder, National Biscuits,
Hart. Schaffner & Marx Clothing,
Ostermoor Mattresses, Heinz's 81 Va
rieties, Chase & Sanborn Coffee, in
/ OIL Old Dutch Cleanser, Nablsco
Waters, Ivory Soap, Darlington Hall
Coffee, L. L. Mays Seeds, Campbelps
Soup and few hundred other East
made articles if just as good ar
ticles in the same line are made in
Oregon?
1t is because the buyer wants
these goods and it is the merchants
business to sell what the buyer wants.
Why does the buyer want these
Eastern n-made articles? Surely pure
patriotism should impel him to wish
for Oregon made goods.
The reason that the buyer wants
these goods is largely because he has
seen the names of these goods in dis
play and othr kinds of type so often
that he asks for that kind without
really knowing why. He has tried
them, knows that they are good as
the advertising say they are, and he
keeps on buying because the advertis-
ing tells him to.
There is solution for this prob
lem and the Eastern manufacturer
who ships his goods from the Miss
issippi River and Atlantic seaboard
and sells them in competition with
Oregon made goods has shown what
it is.
1t is to so impress upon the buyer
the name of Oregon-made goods that
he will look for them just as he now
does for Royal Baking Powder, Ma
; bisno Waters, National Biscuits, kir-
schbaum Clothing and other nation
ally advertised articles. Then the
local merchant will not have to carry
Eastern-made goods to satisfy his
customers.
1t will not do any good for Coast
manufacturers to go to sleep theoriz
ing that Coast people should buy
Coast-made goods from patriotic mo
tives.
While they are sleeping someone
in Cottage Grove may be reading
magazine, a Portland newspaper, OF
the Cottage Grove Sentinel. A dis
play line catches his eye. The neXt
day be buys Krschbaum suit be
cause that is what the display line
told him to buy,
Of course he could get just as
good clothes made in Oregon of Ore
gon wool but he has never seen dis
play line that would lead him to be
lieve that woolen goods are ever
made in Oregon-conseQu the
money spent for that suit goes to pay
laborers who spent all their money
on the other side of the continent.
Oregon manufacturers have got tt
beat Eastern manufacturers at thei
own game.
They have got to change indiffer
ence to Oregon-made goods into de
mand for them.
The Pacific Coast Biscuit Co. ha
chosen wisely in using the countr
newspaper in its campaign as tn
medium with which it will Great
such a demand
HADnM