The Churchill county standard. (Fallon, Nev.) 1908-1920, 1915-10-27
STORY OF A STATE THAT
GOT ITS SECOND WIND
Advertising Agency Gives Nevada a
Free Write Up--We Should
Turn Resources to Account.

Under the heading, Nevada Gets
Her Second Wind" N. w. Aver &
Son, advertising agents of Phila-
delphia, New York, Boston and Chi
cago, print the following in full
page space in Printers ink:
Hardly anybody lived in Nevada
when we got the territory from Mex
leo in 1S4S. Next year the Forty
miners stalked over her plains, not
even hesitating in their grand rush
to California.
"Ten years later such fabulous
wealth was discovered in the Com
stock lode as has never been known
in the history of the world. with the
possible exception of the Rand in
South Africa. Five years more and
they were erecting the territory in
to State and the government
quickly established it's mint at Car
son City to coin the gold and silver.
Incidentally, that was along about
the time this National Advertising
Agency got 10 going.
Three hundred million dollars
out of a single mine, Five hundred
millions out of one CAMP Such
vast sums would make even great
warning nations with overgrown
bond issues stop and take notice.
Virginia City, with 600 miles of
workings underneath her--shafts,
drifts. tunnels and stopings
almost overnight the leading city,
except one, west of the Rocky noun
tains. Those were the good old days
when they had "a man for breakfast
every morning Nevada was then
the wild and woolly west, but she
was piling up gold and silver bull
lion in her gulches like cordwood to
increase the per capita money of the
world.
Then came the slump. 1t seemed
as If Neyadas greatness had forever
departed. Her mineral wealth had
petered out, or was thought to
have 'petered out Her mining pop
ulation left her almost as rapidly as
it came. At the 1900 census there
were perhaps a hundred cities in the
country, each with greater popula-
tion than the entire State of Nevada.
Politicians and statesmen were talk
ing of States that were rotten bor-
oughs, and Nevada furnished the
example.
But Nevada came back. At the
1910 census she had almost doubled
her 1900 population. She came with
and new industries. She is not as
spectacular as she was in the famous
Sos and '70s, but she has a perma-
nence which was a stranger to her
in the olden days.
Nevada has got her second wind
in mining, but she does not now de-
pend on mining alone. Her prosper
ity is rooted deep in agriculture, in
fruit and vegetable growing, in
stock raising and in numberless
small manufacturing enterprises.
Nevada has an annual rainfall of
but IL inches, while it can rain six
inches in a day in Missouri. But ir-
rigation is turning barren wastes
into fine farms.
1.-The governments Truckee-Car-
son irrigation project covers $780,
900 acres. Wherever water can be
had, the sunshine and fertile soil
bring bumper crops of grain, pota-
toes, beans, sweet potatoes and corn.
Her plains lie low. The climate in
her southern end is semi-tropical and
cotton and excellent figs are grown.
HAS Nevada anything to adyer-
tise? Yes. For instance, Nevada
figs should be nationally known. The
tonic properties of her mountain air
should be capitalized. Beautiful
Lake Tahoe and others, higher than
the tops of the Alleghanies, should
become famous in song and story.
I'VE are not strong on singing
at Advertising headquarters, but we
are ready to tell the story of Ne
vada's attractions in way to turn
them to account