The Ocala evening star. [volume] (Ocala, Fla.) 1895-1943, 1915-08-24
FARM PRODUCTS AND
\ MARKETING SYSTEM
Continued from First Page)

Continued from First Page
besides the grower and consumer is
sustaining a very needless and heavy
profit raid these two classes of mid
bles and the loss from decay Is great,
dlemen, who though they seldom re-
tail, without a large investment or
risk name the price that represents a
loss or pront 10 the grower and IN
der favorable circumstances he al
ways doubles that price to the con-
sumner. Why do you, the grower, APP
point this unknown broker to name
the price TO you for your products &?
Why do you ship your goods under a
system that delays delivery and there
by not only reduces your profit but
while it adds to the price the con-
sumner pays, your goods lose in quail
ity?
A practical selling system will
never be organized as long as the
farmer stands still, fixed by such ar
ticles as appeared in the Country
Gentleman recently boosting the auc-
tion exchange, and q practical system
viii never be developed until the
growers take in counsel with them
and employ the ssistance-under
good salary-well trained business
men who understand the commercial
trade in handling and selling.
The farmer must get the co-opera-
ton of our national government, our
agricultural colleges, our newspapers,
our railroads and the consumer.
A strong campaign of education
along these lines is the practical
means of inaugurating good system
of marketing far mproducts. This
should be instituted in charge of our
national agricultural department
taking in their counsel good business
men, farmers, and merchants and
work out a selling system similar to
that which the Standard Oil 60. uses
/ in distributing oil.
The state agricultural schools
should be equipped to perfectly fiji
| farm products for market. / do not
want to be misunderstood in this
They should be manufacturing schools
to the extent of giving the young
man the knowledge to enable him tC
know the practical economical sys
TEN of fitting farm products for mar.
ket and to know the profit there is in
it. The consumer, everybody, has {
right TO and should know the reason.
able cost of production against the
monopolistic policies of our manu-
facturer and his robbery prices. Why
Go we conceive the necessity of agri
] cultural schools to teach the boy *
farm without following with school:
to fit the farmers products for con
sumption? If one is necessary the
other surely is. Don't we want to give
the farmer boy an equal chance? How
is he to learn to fit his products fol
market, and when can he learn i
more practically than in a stat,
school; can't we the people of eacl
| state afford to hire the best talent Il
educate our young men and womeI
when every one is benefited thereby
There would be a big howl from tn,
political agents of meat packers
wheat and grain millers and all thos,
enjoying special privilege of secre
methods of extorting money from thu
consumer, robbing the farmer agains
the institution of a system that vii
equalize opportunity in manufactur
ing and the distribution of profits t,
the grower. The greatest educator
of the age are the newspapers. /
the newspapers will stand Loyalty t.
the interests of their subscribers
without whom advertising which
maintains the paper would not pay