The Bridgeport evening farmer., 1915-05-20
SURPRISE STORE TO. START MID-SEASON
 SALE ON SATURDAY
Sprinq and Summer Clothing, Furnishings, and Hats at
 Wholesale Cost and Less

This is news that ought to interest every man, young man, and mother in Bridgeport; for it tells of one of the most unusual opportunities, we be- lieve, that will be presented here for many months.
 AS everybody knows, business con- ditions could have been better than they have been since last summer, and while all merchants have felt the slight slump-they are not all willing and prepared to make further sacri- fees, even though it would help re- duce their stocks.
 But the Surprise Store believes in quick action. In a short interview yesterday. MT. Barker, the manager, stated: tsSelI goods when they are wanted. even at a small 1oss,-rather than hold them and have to take 9 big one.
 That's the Surprise Stores profes- sional policy he continued
 I've don't believe in holding goods any longer. than the allotted time. It 1 is poor business to stick to regular prices when the limit is up. We would rather sacrifice our profit and sell our stock when it is in demand, 1 than to wait until it is too late just for the sake of getting 8 little more. lsNo, the risk is greater than the re- ward! It wont be long before we will have to prepare for fall lines If we wait until then, we won't be able l to sell summer goods; so we will have l to carry them over and take a chance of them being outo of style next season We leave that method for others.
 I sOur stock must go now. We prefer to sacrifice B per cent. than 1 50 per cent-and the former is a-ae willing to buy now.
 Remember, readers-a saving of SS per cent on anything you buy at the Surprise Store during this sale.
 That's what MT. Barker. the man ager, says and we believe every word of it
 The Surprise Store Is one of Bridgeport's most prominent and progressive retail concerns, and it is one in which the public has a, grnat deal of faith-owing to the fact tA at 1t undersells any other store in the
 the purchase price of any article it l sells in case customer is not pleas l ed.
 1 During the past year it created a 1 sensation here by Introducing a ] standard line of al-Woo1 suits at $7-50 (which, even merchants say is the low est known price for au-wool suits carried the year around It some ' times occurs that a store will offer
 a small lot in a special sale at that 1 figure but these are suits carried all Eyear-and guaranteed.
 The Surprise Store has always giv- en everything it has proInised-and a little bit more It has always sold I drst-Qua1ity merchandise, regardless
 of price So customers know that ] when a special is announced they are l going to get perfect, new, and desir- able goods-and going to get just ex- factly what is advertised, together irnn 7o1 whatever is purchased will give en- l tire satisfaction It is the fu1f1l1ment of promises that has caused the Sur
 prise Store to win out It is mighty
 safe store to buy ai-and just now il
 Is unusually profitable to buy there. N The big Inid-season clearance
 starts Saturday and we venture tc say nothing like it in the history o1 this towns retailing has ever beer attempted before- Everything in the l store will be included and a guarantee will go with every purchase