Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-22


now the fourth latsesf Industry IA the
United States for new citizens and
/ fine citizens people whose feet take
them where their hearts have already
gene, and above al Cor new and most
effective advertising
III one word, 100 w. ]. Bryans can
never make grape juice rs popular as
one nioSiug.pfcture company win make
HaWaiii
Mrs. JanowItz delivered the above
Grafton from q chair. after the APP
proved fashion OF al good Ad Club
hers, and she climbed down amidst
enthusiastic cheers. saying that she
kelt that her speech had really been
quite elevated
Wofld sings Hawall's Songs.
IT'S good thing % have people
! talk about eur country, said John Ef.
finger IN the first speech OF the lunch.
con. but it's Q better thing 70 have
the world sing our songs And the
world IS singing the songs OF Hawaii
today.
The world Is singing our songs
largely as q result Of the thousands
who are seeing the Hawaiian build
| ing at the exposition. II Is estimated
cehservativeIy that Is. 000, 000 people
viii have seen the exposition before
December {. or these millions 40
per cent visit the Hawaiian building
Now think that Il We sent even post
cards at cent apiece TO al this
throng Of 7.200, 900 men and women
and best OF all the Riddles. Il would
cost the territory $4,000. These are
facts and figures and show what an
| enormous success our advertising at
the fair is. Il seemed q big invest
ment. As natter OF fact II was the
most economical Investment which
the territory ever made.
The following set or resolutions was
read 10 the "A Club at the elose or
the luncheon, and carried unanimous
~:
We pledge ourselves to remember
that advertising h and shoHld be.
| first Of ALI an exponent OF the square
deal. and that II Is only when hlIsi-
neasmen put the interest OF the buy.
| Ing public first that they take the
best advantage OF their. opportunities.
we win not at any time knowingly
do anything which will lnjurionsly az
| feet advertising, nor win we carelessly
speak III OF any advertising medium
we win work together to the end
OF making all advertising more truth
full knowing It will then be more ef.
/ fective and OF greater bcreilt to the
buying public.
1--WE s,,fsf ga,.c,..teo casa f,,,ltvislful
~. at all mes, te see that every al.
vertiseslcrt with which we have any.
thing to Gn sha Measure up to the
plain, nipple trus e stand firmly
for ccs.s.fuctiye Using and c0n.
denim, without vse, al forms Of
destructive advf sire
eTo each ether, We pledge patient
service toward the bpbuilding Of i'd.
vertisipg In this conlmunfty.
ITO all bHsinessTnen Of this COM
munity we pledge cooperation toward
the advancement Of the cpmmuaity,s
business along sane and proper lines.
TO the public whom We as q club
serve primarily we Riedge our best
efforts to make advert sng TIE serv-
ant OF the people IN the truest sensc.
'.Whereas, the members or the Hoo
noIuln Ad Club are strong advocates
of and believers IN advertising as the
best medium tcr promotion Of com.
merce and community. welfare
sRe Is resolved, that tho Honolulu
Ad Club adopt the above Standards
Of Practise b adopted BY the lAssc-
cfated Advertising Clubs Of the World
and copy of same be mailed to all
its members re