The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-10-07

OuSly.
Now, see here. I'm something of a
plunger and I'm willing to put $4,000
into the exploiting of your violet per-
fume if you'll give me royalty OF 20
per cent. on its sale
THAT seems fair" said the drug
gist, pulling at his whiskers thought
fully. But it also seems mad. How
can you get your money back? There
aren't many people that call for violet
Perfume
"Oh, it's a cinch. You can begin to
get your picture gallery ready. pick
out your man to dress you, and give
the dimensions of the box you want at
the opera
1t was a balmy Saturday afternoon
in early spring. Fifth avenue and
broadway were thronged by the usual
crowd, made up of Rrooklynites, sub
urbanites, Harlemites and travellers.
with here and there New Yorker
born and bred They moved north
and south, some of them clad in the
clothed in the coverings of necessity.
At the junction OF Fifth avenue and
Broadway and Twenty-third street,
many stopped to look at the huge
bottle of perfrmery on wheels that
was slowly coming up the avenue.
The bottle was ten feet high, and
was made of vioet-colored glass, bear
ing white label setting forth the fact
that it contained Hoods Wood Vic
let" The bottle was set on four
undiscovered wheels. and the driver
was clothed like a page in suit of
violet velvet, and walked alongside
of the bottle driving four Shetland
ponies in violet-hued harness and
bearing violet aigrettes on their
heads
Just who did it or how it was done
was apparent to few, and they did not
tell the policeman; but just as the
bottle had cleared the tracks of the
| cross-tOwn lines and had entered upon
, the plaza, a loud crash was heard the
| bottle disappeared in a wreckage of
! glass, and the balmy air was made
| more balmy by the penetrative odor
of Hoods Wood Violet" which wa
tered the streets for the space of 4
third of a block.
The usual crowd collected and the
usual inquiries were made, but no one
seemed to know who had thrown the
Belgian paving stone which lay in the
crush of glass upon the asphalt pave
ment The ponies had started to run
but had been stopped almost instantly
by their little driver, who seemed ex-
ceedingly unconcerned except that the
breaking of so much glass naturally
pleased him.
For rods around people shifted the
air delightedly. Not a few felt a long
ing to get out into the country, but
more felt that they wouldn't mind
owning a little perfume like that them
selves.
1t could not have been more than
two minutes after the accident when
20 little pages clad in violet arrived on
the scene and began to distribute
handbills which were gotten up to
resemble miniature extras. The
handblls read,
Fun account Of the cause Of the fra
GRANGE in this part of the city.
THE bottle that was wrecked at Mad
ison square was filled with Hoods Wood
Violet II yea like the perfume. why
not buy a J0-ccnt bottle at Hoods Drug
Store. & Grove street? or ask your drug
gist for it.
Hoods Wood Violet is the most
delicate perfume the market Every
one Is speaking about it,"
And every one was 1t was singu.
lar how strong and how penetrating
the delicate essence was Ladies
whose skirts trailed through it bore
the sylvan sweetness on their clothes
for days. Not a train out of town
that afternoon but carried some invol.
unfairly beperfumed man or woman
with story of the sweet disaster.
Before nightfall of that day the lit.
tie apothecary had more calls from
customers than ne had received in a
week
The incident had been enough of a
news item to get into the papers
but while some of the editors re.
Trained from mentioning the name of
the perfumer, it was noticed that 9th.
ers spelled his name in full Ana
curiously enough. those of the latter
class had column advertisements
made up of picture of bottle of the
perfume and underneath il the insCrip,
ton, Hoods Wood Violet The
most talked-of perfume in New York
Carry the news to your neighbor and
buy bottle for your sweetheart"
The little druggist made so much
before a month was up thar he
thought he had better stop alvsgtis
ing, as every one must know abnu,
the perfume.
My dear fellow said the qdv,r
tising man, who had that da 'oros
tied $500 in the hank = his 81 u,
the profits of The tgst mem 'y,r
Using should never stai sarrri
of success is advertising NJ thcn al.
vertising again and then never stop
ping advertising.
Now. if you'll get soda water
fountain that was made day after to
morrow and have ice-cream sod1
whether you like it yourself or not.
and if you will put in electric lights
and make this place blaze at night
and advertise your old perfume every
day in every paper, yon and will &c,
capitalists cramp from eating con
nons"