davidaulloa/AmericanStories huggingface dataset:
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29
newspapers STANDARD
FORM OF ADVERTISING

From boyifood days. as a tobacco
| factory laborer to president and ac-
tive director of one of the worlds
| largest tobacco industries. tells the
! snapshot life story of Richari j.
REYNOLDS OF Winston Salem, N. G.
Mr.. Reynolds believes In advertis-
ing. He reinvests between two and
three per cent of his actual sales in
advertising. When you know that In
1914 the r. J. Reynolds Tobacco
Conipany's output amounted to many
millions of pounds OF tobacco. 1t isn't
difficult to understand Just what two
or three per cent in advertising means
In dollars and cents. The Reynolds
advertising account Is among the
heaviest ever known.
In 1894 Mr.. Reynolds first realized
that, promptly applied and backed by
tobacco worth all he asked for 1t, ad-
verifying was profitable. He invested
$4,000 that year and saw his business
grow over 200. 200 pounds. Next year
he spent five times as much--and his
business doubled
From that period to the present the
r. j. Reynolds Tobacco Company has
surged forward with sincere BELIEF in
the quality Of its brands--and firm
confidence In marketing them with in
tef1igently conceived and applied
Newspaper and magazine advertising
The story of Richard J. Reynolds
career is OF real interest to every man
In business, because. humble as was
its beginning. 1t proves what ambition
and sincerity and a fine realization 81
square dealing can produce in sue
cess. Principles that governed Mr..
Reynolds, work from the very start
are the foundation of the present
enormous business.
MIR Reynolds was one of the first
mer to see fha possibilities of the cul-
ture and manufacture OF tobacco In
the w0rld-rnnowned Piedmont region.
and not lacking In courage and bold
ness. risked everything he had to try
IT. out The venture has not only
blessed personally the labor OF hts
own hands, but likewise the labor OF
thousands and thousands who depend
entirely upon the culture or manu-
fActure OF tobacco for their Iiveli-
hood.
Tobacco, as an industry, lacked all
system when ME-. Reynold entered the
business years ago. The grower was
SUBJECT to laws OF greed and cha nee,
whichs means he was paid for the to-
baccc he grew any price spectators
cheese TO fix. With the development
Of manufacturing came real competi-
tion for the leaf. which in turn. de-
ysf0red. splendid warehbus&s FOR its
proper handling. This produced
fsystem OF weights and grading that
complctely unrootsd practices or zhe
specufatcr and gave ar an equal
chance.
n Reynolds i modest. rnaz-
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

sending to Japan as American. but about
the sort we are reading ourselves in America
as 1.-The best seller and "the book of the hour
Japan views our recent books as of nature which
though not immoral enough to call for sup
preston at the hands of the police authorities,
cannot fail to exercise baneful influence over
the minds of young men and young women, who
seem to take fancy to them in spite OF the
vigilance of their parents
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29
- Sparklets =

School Mietress-wel1. Freddie dear. what
did you learn yesterday?
New Boy latter deep thought)-You oughr
TO know-you teached me~-Punch.
You must remember Miss Banks-tust thin,.
moment
"Oh. the rich glib"
Yes; she's engaged to Jack Cadley.~
"Oh. the poor giri'"-Boston Transcript.
"Oh. mother" cried Edith, II found q little
flea on kitty and caught it,
What did YOU do with it?' asked her
mother.
Why put It back kitty again. OF course
It was her flea."-Lippincotts Magazine
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

| Stunning man OF unusual size. wi
inde@atigable energy and indepen
| ent win. Among all the many tho
| sands of employees In the great q
tories at Winston-Saiem, there Ii |
one more approachable moro dem,
cratic in character than the found
| and president. who watches with Il
| closest scrutiny and direct with ..
treme foresight every phase OF 4
| immense b,tsfness.
Newspapers the Standard.
Newspapers and magazines ha'
continued The backbone of all 0i
advertising" said Mr.. Reynolds.
II believe that manufactures vi
has a good product with which
can make popular appeal. and M
tell the truth about it in the 6ef
| newspa pers. backed with a good rel
ing organisation, will make an ii
qualified success. have had amp
experience with this firm of adve|
Using to prove. beyond any dcuf
that newspapers are. unquestionahI
the standard form OF advertising.
fhis business Is international I
its scope. We. therefore. have pass{
the stage en several brands a. q
as local advertising n concefnel
Hence, In connection with newspapl
advertising, we use nasiona! puDafc5
tons. In establishing brand. y
cover the country section BY sectt0!
relying on newspapers for our mn!
advertising support.
when you consider the numb
Of newspapers that daily 90 into q
millions of homes and how depended
We all are upon them for the world
news, 1t would be hard 70 depreciaI
their value as an advertising lne}
ium After all, it's simple matt
Of manufacturing a good ARTICLE !
letting the people know the sfp
ABOUT II.
No Retrcnchment Owing 10 War.
Yes. newspapers are good adve3
Using mediums. or this coMpa1
wenld have found il out before II
gan investing hundreds or thOua4ssy
Of dollars In their columns annual
This company thought enauxh
advertising as selling medium IN
to retrench on expenses IN TINS
vision of the business whom the Isl
rope4n war broke out. A Hnats{
OF facf. more money was appr0priNtf
to advertising than we would IN
Forhcrwfse expended. All q result
are doing the largest business n Y /
history.
I'VE conduct our business conse,|
vativeiy. having no money 70 third
away In any direction. But thig cksl
PAW never hcsitates to back tn bG1
mess Judgment. depression Of III y
precision. II we waited for kQS
times TO roll around to get hun5ne
there would be mighty little fncentl
for work Thu ffs.ra a. avnsxsr1r ts4
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29
PEOPLES FORUM
THE Enthusiastic Candidate. ]"
Editor Virgin.an:

Editor Virgin:an:
Sir,-It may be that I am the enthusiastic
anti-saloon candidate referred to in recent
issues OF your contemporaries At Lancaster
my opponent for the House spoke of his in
tlUence in the House, and said it would be
sreater in the next House. due to his acquaint-
ance with the membership and his committee
appointment. To this replied that shou.d he
set to- the next House his influence would be
nil. That the next House would be composed OF
members elected by the temperance element
Of the party. and any dele who gets there
by defeating a candidate who was supported
by the temperance element of the party would
have influence whatever.
j am,
Very truly yours.
JNo. NJ. LYELL
Warsaw, Va. May Is 1915
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

Keep your hand on your pocketbook, your Feet
IN the straigh. path. and your eyes on the
sponsors and you'll be In fair way to snjoy
the Reunion.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

A Billy sundaygram TO which subscribe is
one OF his bits OF advice to women Don't
YOU marry a man to reform him: he wouldn't
do the same Tor you
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

The Republican papers are now declaring that
"of course the ship that got into trouble was
the Nebraskan."
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

Perhaps Kaiser Bill and King Vie will meet
on the battle front and decide the war In per-
sonal combat.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

be spent on he points which have been shown
weakest We Go not see that anything else can
be asked or said until Congress meets TO act.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

One for our enlarged export trade ia
the shipment of $4,000 safety razors to the Rus
sian army Who said the Russians are not pro.
gressve?
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29
WEEKEND NEGOTIATIONS

.5a :5 $ e r. s %s5 e r. inn . ss @
life. death % he -
Some 4s 's'sf v s"' sGs s,s %sss sense
That The the old ia, ship snkn'
80 From Dn Adam Ia n', to Abe Lincoln
s"oP s n s sn' s"s experiences hi. p ss
$ s & p; ss ~ IT, 'fifsT
FER 4 ss.s sa It at a: an II s., ss1 5siss
An IL i !" st '' srsuH it a aspin ne use
Gospel Good Cheer preached
the of The street The Boulevard
fs Of e s. o s iS9 A sa the world sa % 1G #
y 9. o Ssoa s sSn s ssa ws Usually change
% % % @ fssnas Cuisines
"na famous a % " eSod @ @ cas-. Of the
IS M
" s sH Of mac sss s sG ;n d%
~ An An, hearts . that !. @ . o
Inf. eS e. sdS1 = s.ss : ssss,
INTO Ike Ike T ps%r' ts MAJ" asum naian'
to notm
e @ s s Is and we sss as ss'ss .s s
apps 1e''" q
:ss T. r : ;:; t. ;s s% e.. :; E:
@ nssaed a Of w you 3 pour a,s Mere % his
other sin "'"
tseosoty this:
DSas s 'd ssrRn. :s F5s Rs Night
e i; ! sr ss :: s:ms's
HsnoveAvsnue May 80 1915
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

Think 1t with snow
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

Far better jest to smile and grin,
An cut out all the whinin',
Fer when IL rains / always think,
Somewhere's the sun is shinin'.
An IL II amt, II amt no use
To sit aroun' repinin'.
The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-29

gressive?
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Conover lite ms.

C. H. Blohm was at Eagle
River Saturday.
Alma Hedburg was a Monico
visitor between trains Saturday.
Bert Cole returned to Chicago
Saturday after a week spent at
Conover.
Miss Lulu Dussault returned
Saturday from Eagle River where
she attended the mask ball.
Miss Helen Larson returned to
Bayfield, Saturday after spending
spring vacation at Conoyer.
Be sure and watch the date of
the Reed school program, also the
Pioneer lake school program.
The first Ladies' Aid Of the
year 1915, will be held at Mrs.
Eric Johnson's, Sec. IL, April Is,
in the afternoon.
Florence Nortwen came home
from Eagle River where she is
attending high school, to prepare
for confirmation.
Luther League was held at Pr
oneer lake schoolhouse Wednes-
day evening. Refreshments were
served by Mabel Sandbeck.
There will be a. confirmation
class at the Sec. IL schoolhouse
Sunday, April 18th. Rev. Wilson
of Ironwood will be present. In
the evening there will be a con-
firmation reunion Of all Conoyer
classes.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
William Hughes. Plaintiff

Statement of The Ownership, Man
agement. Circulation ETC., OF the
Eagle River Review published week
iy at Eagle River, Wis, required by
the Act of August a, 1912.
Editor. Chas Richards, Eagle River,
Wis. Managing Editor, & Business
Manager, Verne Richards, Eagle Riv-
er, Wis. Publishers, Chas. Richards
& Son, Eagle River, Wis.
@wner, Chas. Richards, Eagle River,
wis.
known bondholdefs, mortgages, and
other security holders, holding ] per
cent or more of total amount of bonds,
mortgages, or other securities: John
b. Imig, Waukesha, Wis Hans
Christoiferson, Washburn, Wis.
VERNE RICHARDS.
Sworn to and subscribed before me
this 9th dav of April 1915.
FRED MoREY, Notary Public, Villas
County, Wis. 4.
MY commission expires October 18th
1879
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

A daughter Of MIR. and Mrs. Oscar
Gunderson was thrown from her pony
Saturday and quite badly injured for
the time being
N. A. Colman has opened a Law
and real estate Office in the Telephone
building on Wall ST.
Game Warden, Fl. j. OberholtZer,
now pursues game law violators in a
new Maxwell car purchased from J
N. Burke.
John Shattuck and family have
moved down town from across the
river and now live in part of the
Langjll hotel building on Division
street.
Mrs. E. f. Hayward was dowE
from aaymeadow Farm at Rummeles
Monday. She reported Mr.. Hayward
as still in the hospital AZ Wausau but
that he would be able to come home
soon now
Miss Florence Tidd, high schoo
student, went home to Phelps Wed
nesday to recover from a sprained
Eanlylo
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
MaterSmeet.

Station agent ". C. Marksman
is on the sick list this week and
operator Untiet is working in his
place
Married At IronWood, Mich,
April 18th, Miss Nellie Glenny,
of Ironwood, to Joseph Kelly of
Watersmeet. Rev. Father MORT
arty tied the knot and the happy
couple are taking a trip east to
New York.
Married April 18th, at Iron
wood, Mrs. Fitzgerald to Geo.
Nugent, engineer on the Amigo
Watersmeet way-freight They
will make their home at Waters
meet in the Singler house recent
ly vacated by engineer McKin-
non.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Stop Ste
Your q


Mrs. M. J. Stromberg and her man
ager. Robert Drager, were in town
from Boot Lake resort TODAY.
Matt LsaA4oiEe and family who had
been in the employ of Lonis Belongy
for the past year, left Monday for
their. fosuaEs henne. at Gladstone,
Mich.
It pays to advertise. An article of
ours in recent issue relating TO the
Sons of Ursus, and copied so we hear
by the Chicago Herald, has brought
letters from dealers in Chicago, st.
Louis, New York, Cincinnati and
Baltimore who desire to furnish the
paraphernalia for the Eagle River
branch of the order
Two bad fires within week brot
to notice that of all the volunteer aid
given by business men and their en-
ployeeS, not one representative of any
mali order house was present and
neither fire was source Of danger &C
any one in the business section Ell.
Their. The help given was purely fol-
the sake of aiding 9 neighbor In. dis
stress. Could there be better reas-
on for spending your money at home:
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
NOTICE

A vacancy being about to occur in
the Office of County Highway Com
missioner for Villas County, the State
Highway Commission will hold an
examination of candidates for the
Office under the provisions of Section
l3l7m-I, Subsection 2, of che statutes,
in the Court House, Eagle River,
Wisconsin, at 800 O'Clock, p. m
Wednesday, April 28tlr 1915. Candi'
dates must present themselves
promptly at this time.
For further information, inquire
Of the county clerk or the under
signed.
WISCONSIN HIGHWAY CON.
Madison, Wisconsin
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Marital Diplomacy.

Hlunger--I felt aWfully sorry for a
Ir guy down at the exchange today
lost five thousand on cotton and
the boys were guying him, and as
started off home they tainted him
h the prediction that his wife
lid land on him roughly. The poor
p acted as though he felt pretty
| about it.
[rs. Plunger (sympathetically)-
IF fellow! No doubt he used his
t Judgment. and if his wife turns
him because of his reverses she
lot worthy to be called wife. But.
was the man?
ACKNOWLEDGEMENTS was me
mans Home Companion.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Clearwater

Geo. Stamper returned from
Crandon Saturday.
Peter Peterson was an Eagle
River visitor Tuesday.
Bob Mcclellan and his mother
of Crandon were here a few days
recently.
Fife Magoon, Mae Henise,
Lawrence Stamper, Worden
Wheeler and Veryl Stebbeds,
Jared city-ward Tuesday.
Alton Greenman, Worden
Wheeler, Gilbert Olmstead and
Billy Sellard left Thursday for
Laona Jet. to work on the log
drive.
The Clearwater Lake Base Ball
Team was organized here Sunday
with officers as follows:
Lawrence Stamper, Manager and
Treasurer;
Alton Greenman, Captain;
Veryl Stebbeds, Secretary.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

w. A. Hall of Pardeeville called on
his trade here Monday.
Mrs. G. M. Nash is reported seri.
ously ill.,
Miss Exilda Robida is now clerk in
the post Office.
Miss Esther Austin returned to
Tomahawk Saturday.
C. Ell. Blohm was down from Como
yer Saturday.
p. LaChance was one of the State
Liners in town Saturday.
A. A. Denton went to Appleton
Monday.
Assemblyman Everett returned TO
Madison Monday.
Mr.. and Mrs. Mart Hirzel returned
Tuesday from Chicago.
OscaF Gunderson went to Madison
Wednesday.
Mines. Fred Morey and Amos Rae
cliffe were Crand6n visitors Tuesday.
Mrs. f. g. Mcintyre returned from
Duluth Tuesday.
VIM. West and son Monte returned
Saturday from q winters work at N.
Crandon.
Henry Nanny Of the township of
State Line made this office q business
call while in town Monday.
Jos. Stepanski went TO Milwaukee
Tuesday after his Ford car that has
been in storage there through the
winter.
Francis Bushey, the newly elected
town clerk of Phelps was in town on
business Wednesday. We are under
obligations to him for a3pleasant and
financially profitable call.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

There iss more Catarria in this section OF
the country than all other Diseases put
together and until the. last few years
was supposed to be incuFable. For 8 sersas
many years doctors pronounced II q local
be constantly failing to cure with local
treatment pronounced 1t incurable. Sci
ence has proven Catayrh to be a consti-
tutional disease, and therefore REQUIRES
CONSTITUTIONAL treatYnents Halls Catarrh
Cure, manufactured by FIJI. Cheney 6;
Co., Toledo. Ohio. Is the only Constitu~
tional cure on the market. It i6stakea an-
and mucous suxfaceseof 1ha-sy6tGx1. They
offer one hundred dollars for any case It
falls 10 cure Send fer circulars and &eA-
tIEnotiiSlS
Address: F. + CHENEY a CO.. Toledo. Q.
SOLD by Druggists, TSc .
Take Halrs Family Pille for conekipsSibN.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Atteatisn Mr. Farmer!

The Creamery should run. if you
need money TO buy cows or build q
Silo, talk with AMOS RADCLIFFE.
Bev. Dexter of Ashland held two
services at the Congregational church
Sunday.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
WoInen's Club Notes.
April II, 1915.

April II, 1915.
Song ...................-.......M MIS-. Nemacnecl
Flyless Community. Mrs. Smith
Laws Of Wisconsin Regarding
Clearing Up................M Mrs. Higgin:
May /. 1915.
Violin Solo.............. -. Mrs. Shattuch
Public Fairgrounds. Miss Richards
Making the School System to Fit the
Individual Efficient Living
............................ Mrs. Lawlel
May Is, 1916.
Victr0la Music.
Better Babies Contest. ..................,....
May %, 1915
Business Meeting ........y..,..,:
IRE. Then he dropped again. When
n reached him he was dead. He
5 thirty-five years old, and lived
216 Cleveland avenue, Harrison.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

Farm lands ard partially i'm
proved farms for sale. Enquire
of n. A. Colman. Office in
Central Telephone Bldg, Eagle
River. Wis.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Going Too Ear.

There is no way of conquering the
srbearing and dictatorial attitude of
man." remarked the determined
king woman.
Il thought your husband favored
ar ideas in most matters
lie is a tyrant at heart. 1 asked
2 whether he thought women
Iuld be permitted to vote and he
! he thought they should be com
led to do so.''
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
For Sale.

A good heavy team 4 & 5 years
old. Enquire OF G. NJ. Nash,
Eagle River.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

Wait for Lashua, the Marks
Remedy Man. He will call on
his customers in a few days.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

| cynic is a person who knows the
Ee of everything and the value of
hing.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
d setback
Deals In

Fine Wines, Liquors and cigar =
Pabst Beer always on draught al !
the leading bottled goods alNss .t
stock. Just acEossifrom Dsp, ,w,s
EAGLE RIVER,
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16

he wise man really looks broken.
Vrted when his wife goes for a two
ks visit.
Eagle River review. [volume] (Eagle River, Wis.) 1890-1927, 1915-04-16
Legal Notices.

Legal Notices.
tFirst pub. Mar &c, last, Apr. 80. 1850
STATE OF WISCONSIN,
Villas County, in Circuit Court.
Matte lesley, Plaintiff,
Arthur lesley, Defendant
Tar STATE OF WISCONSIN. to the said defend
ant: You are hereby summoned TO appear
within twenty days after service of this sum
mons. exclusive of the day of service and de-
fsntf <t4ne;aboye entitled action IN the conrt
aforesae lSsrd in case of your failure to do,
Judgment win be rendered against you ac-
Cording TO the demand OF the complaint.
c. II. WIEGANp,
Plaintiffs Attorney.
Postofice address
Eagle River, Villas County, Wis
Take Notice:--The original complaint i'll the
above entitled action is on file in the office of
the Clerk of the Circuit Court for Villas
County, Wisconsin.
(First pub. Mar 20, last, Apr. 80, 1859
STATE OF WISCONSIN
Villas County, in Circuit Court.
William Hughes Plaintiff,
vs.,
Cinda Hughes, Defendant.
THE STATE OF WISCONSIN, TO the said
defendant:
You are hereby summoned to appear within
twenty days after service OF this summons ex-
elusive of the day of service, and defend the
nbove entitled action in the court aforesaid;
and in case of your failure so to do, Judgment
will be rendered against you according to the
demand of the complaint.
ALEX HIGGINS,
Plaintiffs Attorney.
Post Office address,
Eagle River, Villas Co, Wis.
Take Notice:-The original complaint in the
above entitled action will be found on file in
the office of the Clerk of the Circuit Court for
Villas County, Wisconsin.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-01-22

Gents $500 Dunlap and Certified
Shoes now $2,75.
Gents $3.50 Shoes $3.50.
All $500 Shoes now $2,25; all
$3.50 Shoes $500.
Gents $500 Schoble Derbys now
$3.50.
All gentlemen's soft Hats priced
at $500, $3.50 and $500, now at
$3.50.
Above goods all new stock and
latest styles. Arrow Collars now
going at &c each Boys CSC black
ribbed Hose, new stock, at 15c.
Gents 81 so Arrow Shirts SOC
Gents $1.00 No Fade Shirts 60c &.
Everything must go quick in the Big
Sale of the Williamson Clothing
Co.'s Bankrupt Stock.
Sale now on, across Main street
from the old stand, in the new
Dyches building, commonly known
as the Futch building. sos
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-01-22

Gents $500 Dunlap and Certified
Shoes now $40.
Gents 500 Shoes 500.
All $4.VU Shoes now $2.25; all
$500 Shoes $500.
Gents $500 Schoblc Derbys now
$l.5O,
All gentlemen soft Hats priced
at $500, $3.50 and $500, now at
$50.
Above goods all new stock and
latest styles Arrow Collars now
soins AT = each Boys PC black
ribbed Hose, new stock, at loo.
Cents $l.aO Arrow Shirts soc.
Gents SIoG No Fade Shirts COO.
Everything must so quick in the Big
Sale of the Williamson Clothing
ICo. 5 Bankrupt Stock.
Sale now on, across Main street
from the old stand, in the new
Dyches building, commonly known
as the Futch building. 1905