The Medina sentinel. [volume] (Medina, Ohio) 1888-1961, 1915-10-01

[C0pyT1ghte0. lSl4, Dy TnOmaS y. SuAuVan'I
An acorn is not an oak when It ts
sprouted. 1t must 60 through Tong
summers and fierce winters and en-
dure all the frost and snow and thun,
der and storms and side striking winds
before 1t Is full grown oak.
Not Halt 4 Man.
So man Is not a man when he In
created. He is only just begun. His
manhood must come with years. He
who travels through life prosperous
and goes to his grave without wrin,
.kle Is not half a man Difficulties are
Gods errands and trainers. and only
through them can one attain to the
fullness Of manhood.
And what a chimera Is man. what
q confused chase, what subject OF
CONTRADICTIONS proposed Judge Of all
things and yet feeble worm of the
earth: the great depository and guard
ian of truth and yet mere huddle
of uncertainty: the glory and scandal
Of the universe!
Women Greatest Shoppers.
Man is sort OF dependent creature.
and that Is why woman took him In
charge and relegated him to the rear
Of the procession. at least so far as the
purchasing agent Of the home necessa-
ries goes. Some extravagant guesser
has guessed that 80 per cent Of all retail
buying is done by women.
We guess that that guess is too high
Men have more to do with the fam.
lily shopping than they are often will
ing to have their wives. daughters and
sisters admit to friends.
Men are the court of last resort. and
the case Is often reversed. as the ex.
changed and returned goods depart
ment OF almost any store can testify.
Perhaps the expense Of these depart
ments would be largely reduced II the
stores were made more attractive to
men. II 1t were less unusual and less
embarrassing for them to shop. Ger
tain it Is that, even though the women
make 80 per cent of the family pur.
chases, the men must be catered to In
any store that is to succeed.
Women Very Observing.
But. primarily. the stores are Tor
women. They make up the majority
Of every merchants customers. For
them the right merchandise must be
secured; to them the merchant must
make his appeal.
Just as surely as women are natu-
rally more observing than men, just so
surely will the merchant make the
mistake of his life If be attempts to
run his store In sloppy. slipshod
way. The successful store must be
kept up to the 'woman's standard
Many men who are good merchants
In other respects fail here and then
wonder why they do not get the trade
wonder why II goes to the mtg ctty
stores or to the retail mail order
houses.
Attractive Stores Win
Observing WOMEN who are '.arer,l
and conscientious nousekepperS arr
not going to buy In disorder ana cor
fusion One way merchant can
place himself ont OF reach ot roinpptl
dOn is to make his store so cOnSpl'u
Gus for its attractiveness. its cleanll
uess. Its immaculate order. its con
venicnce for women. that even the
most particular OF the sex will show
her delight III 1t
This IN the most effective nild ipaSt eS
pensive advertising n merchant can 10.
In the business world ~ to-day there
IS no place tor a weakIng Business
Is mans game ana Must he played
IN mans way
Shiftless Merchant fails
The failure ot the merchant who
keeps dirty, sloppy store. ID m IN
dolent. shiftess way. means another
revolution OF the wheel OF progress,
His trip TO the scrap heap II for the
general good. for the betterment ana
advancement OF the industry be wOuld
keep In disrepute. That man Ia al
ready on the creased side Of the tObOg
gan 1t is but question OF time when
yOn will hear him fall
Woman's keen eye soon sorts out the
storekeeper from the real alive. up to
date merchant. and 1t does not take
her any great length OF time to forget
that the dead. sleepy storekeeper ever
existed. and he is SO dumb and brain.
less that be can't account Tor the loss
Of her trade
She VIII Tell Him.
Let him ask any woman In his town
why he failed to get her trade. and
she can and will soon tell him that the
sooner such business man or store
keeper as be retires and leaves the
Geld TO his more progressive competitor
the better II will be for himself and
the entire community.
Tho Poor DOhrI
Mr. Rinks- Whv an unhannv7