New Britain herald., 1915-12-03
BRITISH TRADE
 IN SOUTH AMERICA
No Intention Of Allowing America
 to GObble It

Correspondence of The Associated Press,
 London, Nov. 29.-Great Britain has no intention Of allowing the United States to oust It from first place in trade with South America, declares the Daily Chronicle in a long and earnest discussion of "The South American Market After noting the relative positions of Eng land, Germany and the United States in South American trade prior to the war, the article warns it's readers that the United States has already ac- complished a great deal in it's effort to take advantage of the opening of fered it.
 But let us look for a moment at the assets of the British trader in South America" continues the Chron- icle. "One of his greatest is his repu- tation for strict integrity and scrupu- lously honorable dealing, which will stand him in good stead in the com ing race for trade. It must be main tained at all costs. South American people have had experience of our methods of business and of those or the United States, and as general rule they prefer our own. If they can do so they will deal with us.
 Has Strong Banks.
 Another great point in our favor is the Remarkably strong position of our leading banks. The names of the Anglo-South American bank the British Bank of South America, and the London and Bazilian Bank are household words in banking and financial circles all over the world. Enlightened management and the growth of British trade have brought them prosperity. Then again there is the Banca Commercials Italiana. The entente between British and Italian interests in Brazil is of particular inn portance, owing to the predominance of the latter in the South American labor market.
 Also Ships.
 Reconsideration of our banking position naturally leads one to speak of our shipping predominance. Our pre-eminence in South American trade in the past has been due in no small degree to the great development of our merchant marine. The United States is not slow to appreciate the importance of the banking and ship ping elements. Her banks are al- ready opening branches in some of the big South American centers, while her collossal activity in producing war munitions and the sale of her foodstuffs at high prices will enable her for the first time in her career to lead freely abroad and also to put money into the development of her marine. 4<as<.
 Another point in our favor is the arge amount of British capital al- 'eady sunk in the various South he stupendous total of s3,75O, 1000, while our annual trade in South America, prior to the war, touched s560, 0,O00,OOO, or one-fourth of the to- tai trade of those countries. Ob- viously British companies will, when ever possible, place their orders in Great Britain. But they are not in business for their health, and our traders must give them what they. want or they will go elsewhere
 Need Salesmen.
 The article goes on with a discus sion of the shortcomings of British trade. Selling by catalogue is inn possible in these countries, it declares, and it adds that there is a lamen- able lack of really skilled british travellers and agents. In this re- spect it urges British traders to take 3 leaf from Germany's handbook. 'Germany's travellers and agents were skilled men, and they spared neither time nor trouble. Good linguists