The Washington herald., 1915-04-11
MAXWELL CARS
UTILITY Shown
Car Runs Over Twenty-one
Miles on Gallon of
Gasoline.
HAD ONLY ONE PUNCTURE
HAD ONLY ONE PUNCTURE
W. E. Flanders. President of Com
pany. Has Succeeded in Proving
T. His Methods Are Right.

Walter E. Flanders, president Of the
Maxwell Motor Company, Inc, of De-
troit, has more than once startled the
motoring fraternity by his originality,
his conception of the best business
methods and his untiring energy in
accomplishing the many enterprises
he has set on foot. Mr.. Flanders is a
big man in every way. and he has in
culcated his own spirit into the en-
tire Maxwell force all over the coun-
try. Indeed. part of Mr.. Flanders
wonderful success he ascribes to the
fact that he has always endeavored to
surround himself not only with men of
big ideas, but those with the ability
and energy necessary to carry them
out. A recent example of the methods
of Mr.. Flanders was shown by the sue
cessful accomplishment of the 1000
mile utility test" run made in this city
and the surrounding territory last
week. 1t was a demonstration to the
public of what a Maxwell car under
normal conditions can do.
In no city in the country has Mr..
Flanders demonstrated this ability
better than in Washington. where the
leary. jr., 1921 Fourteenth street, who
has surrounded himself with an or
ganization of "hustlers."
In conjunction with the run they
gave a full-window display to an eN-
hibition of a factory mechanician tear
ing down and building up motor that
had run 10000 miles. and a further
supplement to the unique campaign to
attract attention to the Maxwell car
and to demonstrate the thorough
methods used in it's construction at the
factory they have. during the past
week, shown on the moving picture
screens in eight leading picture houses
throughout the city actual representa-
tions of the complete construction of
the Maxwell car in their factory from
the raw material to the finished
product.
Car Equals Its Record.
The utility run started last Sunday
and was concluded yesterday. The car.
every day. carried different sets of pas
senEers. who, in some instances. proved
to be actual buyers. The main object
was to put the car to use under the &C
tual business conditions as they were
found. These runs covered a radius of
within 100 miles in and around Washing
ton and gave a remarkable demonstra-
ton of its servicea bility. stand-up ability.
and economy OF operation. In seven
DAYS 1897 miles We're covered on forty
nine and one fourth gallons of gasoline.
an average Of 21:ll miles per gallon. 1t
made a perfect score from an electrical
starting standpoint: had only one pune
ture. and no mechanical adjustment or
in other words. il cost about .00S1 to ope-
rate
Mr.. Leary. in speaking Of the object
and accomplishments of the run. said
yesterday: When We undertook to give
this run il was with distinct instructions
from Mr. Flanders that it was not to
be exploited as special stunt. Its
whole motive was to show the car to
the public exactly an owner would
find 1t when he comes to use 1t himself
The car had already run about con
miles, equipped as it is sold and the
orders wene to take it where the pas
sengers of the day decided.
One day 1t was travelling hither and