The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1915-09-25
Chapter XIII.
Chapter XIII.
The Finishing Touches that Conn
picte Perfection.

Chapter XIII.
The Finishing Touches that Conn
picte Perfection.
Three years ago Studebaker in
troduced the crown fender. Today
nearly every manufacturer is using
some form OF crown fender. Stude-
baker brought out this beautiful
fender as a product OF one of the
most complete steel-stamping fac
tories in the business. The introduce
ton of the steeI-stamped crown fem
der was made possible by The re-
sources of Studebaker.
Studebaker engineers we're con-
WINGED that the oval shape Of the
crown fender would instantly APP
peal 10 the public, and the judg-
ment of Studebaker engineers was
again indicated. The crown fender
was an instant success.
Studebaker bodies are mads, COM
plete in the Studebaker plant. The
paneling is developed in the huge
pressed steel-stamping machines in
the South Bend plant. The produc-
ton of sixty thousand cars year
justifles Studebaker in providing. as
we have already said, the most eff
cient and expensive machinery
Hence we have steel presses which
fashion entire panels at one opera
ton.
The panels are welded together
under the intense flame of an oxy-
acetylene blow pipe which burns
pure oxygen and acetylene gas
the great heat OF this flame literal
ly melts the two pieces of metal to-
gether. The uneven place is filled
in with metal, rubbed down by fine
emery paper and made so smooth
that you cannot find the joint. In
cidentally, the joint which is welded
together is stronger than If the en-
tire body could be stamped in unit
because the double thickness oil
metal at the weld acts as brace.
The interior frame work of the
body has been developed through
three years of concentrated study
Studebaker finds it possible now to
make its bodies nearly two hundred
pounds lighter than those of three
years ago. And they are larger,
more comfortable, more luxurious,
because more room has been pro-
yided for deep, thick cushions. This
has all been done by the use of drop
forgings and steel stampings in place
OF heavier wood frame work.
Can YOU recall ever riding in a
Studebaker car which had loose
squeaky body or rickety doors? Ey-
en- after years of service over liter
ally thousands of miles OF the
toughest roads, Studebaker bodies
are as tight as they were when new.
Notice the frame work around the
Studebaker door Eyerp part is
highly finished, perfectly fitted, pro
vided with high-grade hardware, and
even cushioned with rubber bump
ers to deaden the slam.
In studying the design of a Stu
debaker body. note that in addition
to being conservative, graceful and
beautiful in line it is luNuriously
comfortable; the seats are set at ex-
actly the right angle, they are ex-
actly the right height from the
floor, they are scientifically padded
on the sides and back, and they are
provided with coil springs to sup
port the cushions. This is why a
Studebaker car is so restful and
comfortable for cross country tour
ing.
The cushions are stuffed with real
hair, and upholstered with genuine
hand buffed leather There is no inn
itation leather used in the cushions
and seat backs of the Studebaker
car, and there never has been. The
eurled hair is real curled hair OF
high grade, the kind used i'll uphol-
steering expensive furniture.
You can get into a Studebaker car
without falling over the passengers
already in the seat You have
plenty of ROOM Your clothes don't
catch, because the doors are wide
enough to admit YOU perfectly; and
the latches are concealed. The doors
are arranged in the right relation to
the running board so that you can
step into the ear as easily as YOU
can step into the front door of your
home The drivers seat can be en-
tered from either side through wide,
doors There are no
levers in the way There is plenty
of room in the front seat for the ex-
ira passenger