The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-05-19
The Danger of
False Advertising


r. ar address delivered By ths prss-
lent q tae United states 81 the third
rnual mseuna 81 tire Chamber of
.emuaree 81 tire United states amous
fher thInre Pres dent wilson said
am particularly Rlsd g. eN-
prear my admiration frr fhs kind
~ ofranIzauon which sou have
drawn together nave attended
tauquets af chambers - come
narra e. various parts & the
country and have got the imrrea-
rsun 81 each 80 fuuse hanQHe's
thaf there Was enlY enc city "a tnf
country NJ baa seemed to me thtt
thavs assoclatfona we're met in Gre
der Is destroy mens perspective.
ir order to destroy thelr SENSE q
relative proportions Worst ~ Ell.
IL may - permitted - say -,
ther urre Intended e. boost Eofne-
fhInn n particular B0ostsua BE-
very unhand thing Al surtng
enterprise IS verg handsome
thinR bHt to eNaKeerate local
merits fn order e. erente diHpro-
portion = the Eeuefal development
~ not particularly handsome
thing o. a particularly intealiEenf
thing 4 rlft ean uut grow 81 the
face 81 4 Er3af state Ike 3 mush
49, GA hHt ore spot Be- roots
-. fsnsuwheut the state and un-
- the state Il q 81. 81 the reg.ou
= draws FROM can Itself thrive
I'D pulse with life aa = whole the
50 can have 10 healthy growth.
y1u forR6t the wide footaEea -
verifying when sou boost sons
particular region There are o.
gers which probably 500
dersfana ia TIE mere 81
advertisement Whep haaA
rts. =, .s,ssrtlsa ft5.lset there are
- ..,frfe tsat are somewhat
: erse-erates .nd : have noticed
go -s~o 80 eFnrzefate most mes
oessly ose any proper eonrcp-
aan - wbat their own proportions
are Therefore these local centers
~ enthusiasm maN Be local een-
tiers of mistake lf theY are not
very wisely suiae8 ard n they da
not themselves realize their reIa-
lions t0 the other ceuters - enc
thuslasm and ~ Advancement
Like al e Mr wilson's ntsrancal
there r. more thar Grain y com
mouaense 81 this and the very gerr
q truth e e his statement that
city ear rot grew on the face Of
ureat state like mushroom en- tia
enc spot--unleaa ere region i dras
from, ear itself thrive ard pulse vgit
Hfs as whole. tire city ear have =
healthy growth.
The lntry 81 lares Co learning thI
lesson "a having BE- hammered hon
every dag enc might Say And Per
sacoia Is learning lf-a lesson whie'
had il been learned years ego. woul
have made - this section and this cit
one % the greatest n not the creates
tn tss Tnitse States
Pensacola has Hicb r beautiful fror
view. with It's wonderful water va
thar PcrneoHars have been prone
lack only that way exploiting lts al
vantassH and calling ga tha world
look. ForRettiug that the back va
vtth ifs wonderful forests and its fef
tile fields TIRE back country. fro
which every eity must draw. is aus
e. worthy ~ cultivation A. the sho
part on the city, that haH been he
aided Tar ard near
"Advanrinr enterprise ts q vet
handsome thing. but 90 ezarverats D
cal merits in order 90 create dispr
portion in the general development
nor a particularly handsome thing
a particularly intelligent thing Nou
{nr could he truer than this. Al
certainly its truth applies particular
e. Pensacola. For tug long Ne ha
been boosting one thlng. The cir
has come Tor an Pensacola and
~ West Florida e. work together \
Cor this town or that bat for the GO
af IRE entire section.
Let us advertise 20 the world z
facf that Pensacola and West Flori
are synonymous and On no way e
this city or this section do thIs in
more effective way than On world
towards a bic fair IA TIRE fsl Y
must NOT forget the hack country 4
cause we are proud - tae view frr
our front door yards.
M -