The review. [volume] (High Point, N.C.) 1908-19??, 1915-11-25
ol5Is o tie goods sold II High lalo1iag people
DOES ADVERTISING PAY?

4
There never was q time ID u
history of trade that advertising dil
nor pay Ii il the Oldest know
methyd Of reaching the masses tina
lean be found. In every age and i
Isevery CLINE il isthe ecognized linl
between the buyer and seller. th'
producer and. consumer. The lawy
er and his client. the preacher and
his people, all depend on what pub
lie sentiment expresses. when il j.
advertised which IS simply turning
the attention Of others to eivef
subject or article TO be disposed d
|or any beneficial information TO b
given. The advertisement gives ths
time, place and subject, and is the
key note toAthe success OF advanced
business methods. When you adj
vertise yon not only benefit yourself.
but it has adirect influence on every
man ID business in your line. /.
forces comparisons and ike the
needle in the compass will draw to
the point Of attraction and if that
attraction is you, then you get the
benefit. And it is pretty good busi-
ness judgment. to be the point Of at
traction. 1t does not follow that
because a man inserts an ad 10
his home pager. no matter what ins
ducements he may have to offer,
that the people will flock TO his place.
OF business, and buy him Quit
takes time and money TO advertise
for results The acorn does not grow
into an oak over night. It sthe man
who stays on the job, makes his.
adds attractive and delivers the
goods. This is the fellow who,
for keeping verIasfingly at its
brings success And this will apply
% any walk il life. The man who.
adverlses is always on the alertsforl
specialties 70 offer. he studies the.
fequirements ef his trade and gdvers
tises and meets the demand The
ofapatent medicine at
Columbus. Ohio. when he first went
MO business had jnst S1,000-of1
bis he spent $4,000 in advertising
and with the balance laid the foun-
iation of fortune, that today is up1
q the millions. BUT HE KEEPS
IN ADVERTISING. What made
he National Biscuit Go. what it IS
oday? Advertising What made
dr. Gambler, of Atlanta. rich? Adj
,ertisingl The American tobacco
;o., spends more money every year
ldvertising than would pay the
vhole municipal expense Of a good
ized city, and one would hardly /
hink this necessary but experience
las taught them THAT IT PAYS
% ADVERTISE.
All leading periodicals carry large
nd expensive advertisements in all
mes Of trade and on these they, TO
large extent, depend for business
AND THEY GET IT. PETTY 4
dvertisins DOES NOT PAY. The|
fst time your add appears, it does
OF create very much interest, but
tits often seen, and is attractive.
will cause an Investigation and
ut you in touch with the people for
Ihomsyou are Looking HEN AID
1ERTlSING PAYS.
Did you ever consider as you
rayeled BY rail or otherwise the
mount Of advertising that is, done
j some lines of trade. The adver-
rt5s - II
sing department is the most im-
ortant branch Of. the business E
lenare paid high salaries TO manage
!, the department stores depend on
for revenue. Did you ever see
le Coleate electric advertisement
Jersey City? Well itcost Sic. 900 b
id costs 500, 90 per night torunl,
]. It'isn nothing more Of less thap
dvertising and il pays We could I,
j over a long list of cases where
dyertising IS the foundation on
hich the business stands. n
Nov let US set down to our own
ty. Our merchants are as pro-