davidaulloa/AmericanStories huggingface dataset:
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
The ?. 0. Coal

There has been considerable COM
plant lately on the part of folks who
patronize the Bingville P. o. becuz it
is colder than a barn.
Eph Higgins, our accommodating
M. has a stove in the P. o. but there
amt no fire in it half the time. and
when there is fire in it the fire amt big
enough to even take the frost often the
stove.
Several has spoke to Postmaster HIs-
gins about this, but Eph says that as
soon as the people of Bingville and
vicinity take enough interest in the P
o. and enough interest in him as a
umble servant of the u. S. government
to buy more stamps and postage cards
and to buy more mailboxes for their
own personnel mail at 25 cts. per quar-
fer, he will then keep the P. O. SO hot
that it will be uncomfortable
Eph said he only sold nine 2-cent
stamps and one postage card last wk-,
and how can anybody ford to keep
up a fire when bizness is so dull? AS
for Eph, what little time he is IN the
P o. he wears his buffalo coat, wool
cap with ear flops over his ears and
his arkticks in order to keep WARM.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
Society

Bingville is now at the heighth of it:
winter social function season. Miss
Amelia Tucker, our raining society
queen, give a seleckt card party at her
residence last Tuesday ev'g. in honor
of Miss Saphronia White of the Co.
Seat, who is Amelia's guest at present
Twelve couples was present and all
played authors to the late hour of 9 p
m. Refreshments was then served in
the form of doughnuts and apples, and
all disburst to their various homes con-
shus of a ev'g we'll spent.
Mrs. Cyrus Hoskins viii give a sew
ing bee at her home next Satterday
evg. Mrs. Hosl<ins is considerable be-
hind on her sewing, and takes this
means of getting it did for nothing for
her. Tea and crackers will be served.
Last wk. Mrs. Amos Hillyer sent out
invitashions to a soshia1 function to be
give at her house Thursday ev'g., to
which Mrs. Amir Haines was not in
vited, being as her and Mrs. Hillyer
had been on the outs for some time
past.
AS soon as Mrs. Haines found out
the date of Mrs. Hi11yer's party she
also announced a party at her house
next Thursday -ev'g and invited the
same folks that Mrs. Hillyer did If
Mrs. Haines can bust tip Mrs. Hillyer's
party she will be highly gratified.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
LOkeIS

Miss Phoebe Hilderbrand our talent
ed dressmaller, has been SO busy make
ing clothes for other people that she
says she amt got nothin fit to wear her
self go.
Farmers to the north of Bingville re-
port heavy fall of snow last Wednes-
day night-some places it fell a foot
deep and others where it drifted up to
your chin.
Abe Witherow, one of our most re-
SPECIFIED citizens has been suffering for
some time from what he thort was a
frost bit toe, but on closer investiga-
shion Abe found twas nothing but an
ingrowing toenail. Abe says he will look
after his toenails a little mite closer
hereafter
Brad Hinsley went to take chew of
terbacker in Hen Weathersby's store
tother night, biting into tin tag on the
plug and bralling out one tooth from
his upper set Brad says this accident
makes it pretty dear chewing terbacker
for him.
Dad Henderson who fit in the Civil
war amt received his penshion which
was due last week Dad says less it
comes soon. Chrismus will be a solum
day for him being as he wont have no
funds to celebrate.
Bill Hepburn. our artistic blacksmith
amt drunk drop of liquor sinct a
week ago yesterday, when he come
home from the Co. Seat full as ushual
The reason Bill amt drunk no liquor is
because he amt had no chanel.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
Personals

We desire to call attenshion to the
fact that the sidewalks of Bingville is
at present turrible slippery on acct. OF
the ice People ort to sprinkle ashes or
their sidewalks and less they do, some
body will fall and brake their fool neck
then somebody will have damage suit
on their hands.
Snide Petersby, our industrius cob
bier, shoemaker, etc, reports that bust
ness is very brisk. Snide is kept right
at it from morning till night, putting on
half soles, paches and doing varius
other work in this line
Deacon Butterworth was woke tother
mite with vilent pain in his STUN
mick. The Deacon went to the kitchen
cubbard in the dark for the Jamaica
ginger, but what he got was bottle of
vanilla flavoring extrackt, which he
drunk entire. The deacon says it tasted
powerful good but he don't think it
helped his ache much.
Mrs. Martha Tucker had nasty sick
headache last Monday and as a result
didn't get her wash did until Tuesday.
Martha says she hated turrible to put
over her washing, but what could she
do with a headache like that?
Mrs. Cy Hoskins was to the Co. Seat
shopping last wk. Hen Weathersby,
prop. of our General Store, found it out
and told Cy what he thort of folks who
dident patronize home trade.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
Harve May Have
Compensation

Harve Hines, Our tonsorial artist &
barber, ct cettery, may have competi-
shion in the haircutting and shaving
bizness in Bingville if all reports we
hear be true.
| We heerd it roomered on the st. yes
terday that Jed Ho1comb was a going
to set up a barber shop in the back end
of Hen Weathersbys store with who he
+ had made engagements to do so with
out having to pay emmy rent for the
privilege.
! 1t is said that Hen fggers that he
can a ford to let Jed set up bizness in
the back of his store becuz it will draw
trade. Hen calkilates men folks will
come to the store to have their hair cut
and shaved and whilst they are there
they'll see some bargains on his shelves
that they want to take home and praps
he could whecdle EN- out of some
change as result
On tother hand Jed would not only
git his rent for nothink but also his
heat from Hens wood stove in the
store We ca11ilate this would be
purity good a rangement although we
persoom not for Harve whose barber
ing bizness would be cut down turrible.
LATER-We understand that sinst
had heerd this rooner called on Hen
and askt him if it was true and when
Hen said it was Harve told Hen if he
harberd Jed Holcomb as a barber in his
store he (Harve) would trade else
where.
Hen told Harve that he couldent
help that and he. could go ahead and
if he traded elsewhere he diddent fig
ger he would be losing stitch a awful
lot being as about all Harve purchased
at his store was gal. of kerosene and
a few fabs of coffee and sugar now
and then on which there wassent only
a few cts. profit ennyhow. Hen told
Harve that bizness was bizness and that
compensation was the life of trade and
that he was going to have Jed Hol-
comb barber in his store whether or no.
STILL LATER-Sinst the above
"1ater" was wrote Mrs. Harve Hines, |
wife of Harve, called on Hen Wealth |
crsby and told him that her husband |
was the pineer of the barbering bizness
in Bingville and that besides there was
sent enuff bizness in this line for one |
barber let alone two being as in adj |
dishion to the profits which her hus- !
band received from the barbering biz |
ness he had to resort to other means to |
make Twin and if Hen permitted Jed |
Holcomb to set up barbering in his |
store that both her husband and Jed !
also would probly starve to deth.
After she said this, Mrs. Hines askt |
Hen plain if he was going to let Jed
barber in his store or not. Hen said /
yes he was and he haddent emmy moren
got the words outen his mouth till /
Harves wife who weighs over 200 lbs.
hauled off and hit him a awful slap !
alongside the Ease that broke his pipe /
and spilled the hot Goals outen it which
set Hens whiskers on fire
Hen started to run outen the store
but Harves wife grabd him and backed
him up aginst the counter and helt him
there by the throat and hauled back
with her fist to strike him and agin
she askt him if he was or was not and
Hen turned pale and said he was NOT
Then Mrs. Hines went home and
there will be no barbershop in Hen
store.
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
Country Correspondence
CALAMITY CORNERS.

Ezekial Snodgrass went to sleep
tother night with his pipe lit and as a
result his whiskers ketched fire and
burnt about half of 'em often his face,
also his chin some.
Zella Comstock of Snake Bend, who
has been avisiting her uncle, Ben Com
stock, has returned home. She left one
yearning hart behind, didn't she Sam?
Gid Hawkins who went TO the Co.
Seat last Tuesday, expeckting to remain
there all night, changed his mind and
come home last Tuesday night. Cids
wife had went to visit a nabor over
night and Gid couldn't get into the
house SO he had to sleep all night in
the hay out in the barn. Gid says he
spent a turrible night and like to of
froze his fool self TO deth.
Asa R u. ON1
The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-11-27
Important
NOtiS!!!

This is to notify the publick in gen.
rral and them who is engaged in enpv
kind of bizness in partickIer that if
they've got ennythink to sell or if thew
want to buy ennythink not to forgit
that the BINGVILLE BUCLE is the
best and only advertising mejium in
this end of the county.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
SALEM

SALEM Mar. unusual nunl-
Der of Tenmi1e district citizens were
attending court and transacting
business at Ciarksburg Monday.
sSalem,s first case un1er the new
amendment to the prohibition law,
was taken up yesterday Thayer
Ward, on returning from Marietta
Saturday mi ght, ca rried a grip duly
Labeled to contain whislley and wine
of stated amounts. He stopped at
one OF the nigh restaurants, where
his traveling bag was duly searched
by ght policeman. w. B. Kinney.
who found lit to contai In an excessive
amount 70 E liquor to hat was re-
corded on thes label on the bag.
Policeman&Kinney seized the bag and
contents and placed the young III an
under arrest. Young Ward Is a
minor. He was takenSto Clarksburg
Monday. "A
IS Mrs. Nj liamsJ oEce, Of Industrial
visited C1arksburg friends Monday
and while there did some shopping.
The committee o Stwenty from tile
Baptist church mad Ell an every mem
Der canxa IS of the EN- bers Of the
church and resid ent Baptistss Sunday
afternoons, The canvass is reported
TO have been hig yisuccessfu
Miss q: Grace Hall OF. Parkers-
burg, and formerly of the teaching
force st the Girls Ind ustria1 lone.
but now engaged In missionary work
was In Salem and at the 1T one over
Sunday. s5s
s5is W. q " AZ lden was requalitied as
1aS notary public before the county
court today
sg5!s: It is to be ocally regretted that
the governor vetoed the bull ding and
ground Improvement j in the Girls.
Industrial Home appropriation. It
will no doubt be reinsfated in the 5ap-
ipropria tiou .Sif the necessary revenue
bill Is passed by the extra session of
the Legislature III
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
PARSONS-SOUDkRS CONToANY

!. & Z =. @ Z !.
Roy f. Parrish, state senator, arr
rived home Saturday hight to remain
until Tuesday morning, when he will
return to Charleston to attend the
extra session Of the legislature.
n Mrs. Mary Ednliston Of Weston, is
visiting in the city. 81
here from Parkersburg instructing
classes. "a,
Y George Smith was here from Weston
Monday.
I H. B. Johnson. OF Parkersburg il,
transacting business here.
c. G. Cofman is, here from Fair
mont.
w Fl. Miller, OF New MartinsviIle,
lis in the city ma brief business visit.
j. p. G.. DeBolt, of Boothsville, was
a business visitor here Monday.
ID. NJ CuGring CHAM, of Manning ton,
Is a guest at the Waldo.
Miss Lucille Ruckman, of San An
tonic, Tex, who is Well Known here.Sis
"a guest at the home of Miss Mary
Windsor, OF r ilmont.
. j. Lear is in New York in the
interested the Watts Lanlberd Com
pany.
Miss Margaret Dolan spent Sunday
with her parents at Parkersburg.
Mrs R c. Robson is a guest OF her
sister, Mrs. W.. B. Plowman.
r. w. Thompson of East Liberty,
SP. has been in the city for a few
days in the interest OF the McCrory
Company. CA
Mrs. G. F. Lamb am and sister, Miss
1-eta }Halderman, visited their sister.
Mrs. 2. S. Richards, OF Wolf Summit
Robert ". Rittenhouse. a sardis
was here Mono lay en- busi-
ness.
.. N. Hustead vas here ldonday
from Sardis.
John G. Johnson. or Bridgeport.
was In the city Monday.
j. W. johnson. OF Bristol, visited
the city Monday. ~ 3
Miss Lola Swiger has returned from,
Morgantown wnere she wassa guest
of friends.
Al Pixler. of AIorgantow.n. is a
visitor in the city t oda r. "a
Miss Isola Haines. who was a.
guest of friends at Nor gantown, re-
turned home Monday morning.
Mrs. William Rens1aaw. OF Fits
burg, is visiting at the home OF her
mother. Mrs. Smallwood. at Broad
Oaks 3 !, "a
Mrs. ghes and son. Fred
tericl. are visitors at the h ONE Of
Mrs. Hughes's mother, Mrs. Mon
SeSpenny. Eli ~ sSs ss' sse
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01

process is safer, simpler and is more
i economical in time than processes
now in use and these are economic
factors of great Importance. With a
steadily Increasing demandafof Sgaso-
lineafor automo biles, m otor boats and
engines this fortunate Discovery
comes at the proper time. 1T issbut
two Years ago that the automobile in
dustry, fes rful that the supply of gas
cline might not be adesuate for It's
lfrapidly expanding business, offered
of Recognized Aut omobile Clubs, a.
prize of s 100 ,00US for a substitute for
gasoline that would cost less an
gasoline. Happily 5tEe urgency of
this situation has passed and a II the
present time there is a. tiful sup.
ply Of motor fuel to meet immediate
demand. This new process add S to-
tile hope, that in spite of the wonder
l.iul growth in the use OF gasoline,
there may not be any shortage insthe
future. Il indicates an Increased,
production of gasoline from tn pres
.ent productionSof pet eunl=af am out
put Of 80 900, 900 barrels instead I OF
:35,GOO BOO. as under the present:
ilnethods. twill Teni er free for use
70 all u the results of that e dlcient22 an a
Intelligent research hich has hereto
fore been only at the communicable
wealthy. am led to believe that it
viii not only be of inestima ble.salue
10 the 3reiin RS Commanding 9 but limit
ed capital as we'll a sthose OF wealth.
kut also. ito the hundreds Of housanes
of users of gasoline When II is
realized that the gasoline Industry
'cac year in this country yiefc.s
products amounting III value to be-
tween s OF ~ 10. 20 GU and $3.50 0
900. the inlportancesof this discovery
Us seen. II; sSi Il s3s q
ts The second process discovesed BY:
DE Rittman may prove or much more
value TO the coun try than the@f first.
an that IL suggests the ablishment,
,,sof incalculable import. Am ong nee
has heretofore been preeninen TT he
dye industry, and also promises indi-
Frectly measure of nat onal safety!
Z of inc olculablestm imp ort. Among nec-l
essary ingred tents Of Iii gh explosives
used In moo Tern warfare toluol and
benzol are in the frs rank Here
fltofore these prod uctsg have mainly
been o blamed in Germany and Eng
land from Goa star,a and the explosives
manufactures have had to depend
largely on the supply; from these
sources in the making Of explosives
~ understandS$thafss ONE tolulo has.
and sbenzols rom crude petroleum al,
and water gar Lars. but this supply
does not begin to satisfy the present
demands. The federal government
nov proposes To obtain the toluIo3
and benzo1 from cdure petroleum. a 81;
$50. am further inf ormed that these
sproductss can be produced Sfromgpracs
stically any Americ can petroleum. ana
that the supply can besma deS sufficlents
mot only for the entire American,
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01

should prove to be true, lit may RE-
suit IN eventually giving the Unliss
States as npremacy In the ID a.
longed to G ermany since toluio ana
5benzol are the source of many OF
these imp oTtant dye stnffs that are
used in the silk. cotton and WOODEN
Industries. 1t would also tend III
prevent disturbance of the CREST IN
ydustries engaged in the manufacture
of silk, cottons and woolens m sue 81
!extraordina times as we are now
experiencing for we would be able
TO supply them with the necessary
idyes.''asss
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Entertnins st Dinner.

Mr. RIG. Harris entertained with a
dinner party at the Waldo hotel sun
day evening comp tary to Mrs. r.
of Washing ID. C.. The party in
scluded Mrs. Nam Harrington and
daughters, Laura and May. and Frank
Counts, OF Hagerstown, NJ a.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01


whole have never: been able even to
approach t1e results OBJ aimed by he
STANDARD Oil Company. Now the fed
Ieral government through the efforss
EofSD r ittman. proposes 10 max free
for The use Of all OF the people OF thu. s
scountry who wish IT, q process hat is
conhdently expected to increase their
Yields of gasoline from crude patro4
cum fully zoe per cent and perhaps
more. such results having repeatedly
been obtained in tn g a q boratory 1t
Is clalneds by. Dr. Rittn1an that his
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Marcato Club "a Meet

The March meeting of the AIarcato
Music Club will be held at 8 O'clock
saturday afternoon in The Elk's audi
storium. a very UNIQUE program will
be rendered. The subject Of stud.'
will be .sLifes Story in Music. The
second part OF the program will con
sist of several piano solos by Mrs.
John Nyoodcock. of New aIartinsyiIle,,
who has Just returned from two
years study in Berlin, Germany
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
!: Nel /, 'S'!'p.ri';iij;:1lIl',i' I
GlOU;,es
u Snociulf1oe -
-tSDecIQLtieS at
Parsons Souders

PARSONS sSOUderS y
are being received and marked
and expect to have most Of tnera
ready tomorrow morning
.LAD1Ny0 The distinguish
Eel gloVesofs Paris. &
Berry Fine French gloves
lin new colarS
GOLONI.EAThe best glove Il
be chad at S1.25
Y Exclusive washable gloves
and smart cuff gloves and new
shades in long gloves
This gives an interesting idc,,
Of the gloves to be worn this
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Entcrtains for Daughter.

Mrs. Nan Harrin gton entertained
with as o'clock dinner Saturday
evening in honor of her daughters
birthday.
The out of town visitors were Mrs.
f. Z. Myers and daughter. Mildred, Of
Virginia. and Miss Leona Alderton, o.
NNash hin gton, d. G.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Sale Of Quilts.
III esday,
March 3

The house-keeper, however who
has been saving tip the money on
her purchases here usually knows.
just what can be bought for the.
money she has saved. We invite her
to come and make a comparison OF
what she has seen heretofore, with.
the handsome quilts we will offer on
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Waldo Music Program.

The Cadenza orchestra will render
the following musical program at the
Waldo from $3.50 to s O'Clock tonight
during the dinner hours and Gus
Smith will entertain with several
vocal selections:
March Iroquois \, Sousa
One step-.".Ala Carte ~. q. Iiolzman
Fox trot-"C Chin : .s.5.j. i. FTim1'
Vocal solo Selected. Gus Smith
Ugh .Jinks' ....F 'riml
Vocal solo Selected. Gus Smith
Nalse Boston-..'June' .Secrist
NIarch-s.Iron King st. Clair
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Circle to Meet.

The Kings Daughters Missionary
Circle of the First Methodist Episco-
pal church, will holds it's regular
meeting for March in the church
parlors at 8 o'clock Tuesday after
noon. Mrs. Robert Morris will be
in charge of the program: The
hostesses will be Mesdames N j.
Hayman, w. e. Hursey and G.. O.
Law.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Successful Prorra,,nL, \.

The program rend cred in honor.
of the Feast of Purin1 by the B.Nai
Birth Sabbath school was very
much a success. The ladies' of the
Jewish Ladies Aid Society served
ice cream, cake and candy for the
children
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Glass to Meet.

The regular business meeting and
Social evening of the young ladies
class, No. 8, of. the First Methodist
Episcopal church, will be held in the
class room Monday night.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01

thorou ghly. dry With soft cloth.
gu can treat plated ware in the
same manner Without the Slightest
injury toFsthe plate.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
OF INTEREsT 10 WOMEN
"a Keep Silr,.e II. I B !:

An easy was TO keep silver bright
Is to put a. handful of boraxdn a dish
Eapan OF hot water with a very title
soap. 81.
Put the silver IN this and let 1t
stand the entire. morning. II
Then rinse In c!earSw ter and wipe
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
PERSONALS

Mrs. Percy Byrd has returne from
q visit to her fathers home at Graf
ton. after spending week in New
York along with Mr.. Byrd.
Mr.. and Mrs. William Vance re-
turned Sunday nj ghtS from sojourn
Off few weeks In Miami. Fla.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01

Any housekeeper who has never
yet realized how many dollars can
be definitely saved in buying here.
especially the Special Offerings
from time to time, should come and
learn one of the important secrets
Of economy, during this
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01

"Wednesday next.
There are. exactly 8 different.p
terms, satin faced, inlaid work iii
scroll and floral designs. The corn
ersare cut and the edges are seal
loped Large generous size, meas
uring. 78x88 inches. The case con
tains 81 quilts, all we could get, and
theonly fear we have is that late-in-
day corners may be disapp pointed. Il
interested, better be prompt.
Housekeepers who will visit this
sale will find it interesting to stop iii
the Rug Department and see the
many. good Rag Rugs being. offered
at special prices. The collection in
cludes an interesting, variety of col
orings, in plainband, dresden and
all-over notified effects.
27x54 inches, Sl.O0, $l.25 and
Sl.50; 27x72 inches S1.25, $l.50 and
S1.75;; 36x72 inches 81. so and $500.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
True Values.
Social and Personal

Items for he
telephoned kilograms
Bell 2S3 ~ Home 15z
social and ont
continuation this department..
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
Eas1er N April Brings W The Question
Of (ZOfheS

Of Clothes
coming DOZEN
and scoie-mole them every day.
Seldom
changes Simple their theil
short
fs circular
tiers Russian and Norfolk effects
lP opns GabardInes
Gun Tub Checks, among
Suits. including line NOV
|etes.
about Silk Frocks tx
the
represent tic latest ideas waited tie very
Before placing orders collection Is truly epesentative
Mostly kind.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01
CHEMICAL PROCESS.

lGoutinued from page one,.
The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-03-01

Mrs. Ell ughes and son. Fred
terick. are visitors at the .homaaS OF
Mrs: Hughes's mother, Mrs. u Mon:
The Punta Gorda herald. [volume] (Punta Gorda, Fla.) 1893-1958, 1915-07-22

Virtue comes the nearest to be-
ing its own reward of anything
we can think of.
The Punta Gorda herald. [volume] (Punta Gorda, Fla.) 1893-1958, 1915-07-22
Why You Should Trade With
Firms that Advertise:

1t is folly to consider that the
consumer pays for the advertising
any more than he pays the rent,
the clerk hire, the proprietor S
living expenses, etc. The firm S
advertising makes it possible for
the consumer to buy better goods
at lower prices, because it creates
and continues to increase the
firm sales, where other expenses
do not. The firm that advertises
believes in more sales on a small
margin, whereas the non-adver-
tiser may figure greater profits on
the sales that happen to come to
him.