The broad ax. [volume] (Salt Lake City, Utah) 1895-19??, 1915-03-06

Nashville, Tenn.-one Of the most
constructive Of the measures adopted
by the Executive Committee Of the Ma
tiOnal Negro Press Association which
recently convened here was the resolu-
tions endorsing the organization Of =
National Negro Business Service. Mr..
Emmett J. Scott, for fifteen years the
secretary Of the National Negro Bust
ness League, was very wisely selected
TO organize and work out the details
Of this movement
With Mr.. Scott's broad and compre-
hensive knowledge Of business details
and his intimate association with sue
eessful business as represented by both
races, he is wen qualified, it is thought,
to render invaluable assistance to the
race by helping the Negro business
men of the country solve their mer-
ehandising and advertising problems,
and at the same time brig these bust
ness men into intimate relationship
with Negro newspapers to the end that
they may help each other.
In addition to this, the National Ne
gro Business Service will undertake to
present the cause of the Negro Press
intelligently, effectively and persist
emily to national advertisers who spend
millions each year for advertising and
who overlook the power Of the Negro
papers to reach and direct the millions
spent annually by the race for necessi-
ties, because it has not been brought to
their attention.
With the cooperation Of the Negro
Press and the National Negro Business
League and with the location Of the
main Office at Tuskegee, Mr.. Scott and
his associates, through the efforts Of
the National Negro Business Service,
can help the Negro newspapers Of the
country secure the standing they de-
serve among advertisers, and also can
help in the movement to secure to the
race, independence and prosperity
through the increased efficiency Of its
business men.
The following resolution, offered by
Hon. Joseph L. Jones Of Cincinnati,
Ohio, at the Executive Committee
meeting of the National Negro Press
Association in mid-winter session as
sembled February IL, 1915, was, upon
being read, referred to the Advertising
Committee with power:
Whereas, The Negro Press represents
the two basic purposes in advertising:
general publicity and direct sales ad-
vertising, and
Whereas, With more than two hun
dren Negro newspapers, magazines,
ETC., we receive practically no reeogni-
ton at the hands Of national adver-
tisers despite the intelligent buying
clientele represented by this group of
newspapers and other publications, and
Whereas, It is important that our
newspapers ego after" a proportion
ate share of this advertising business,
be it
Resolved, That the organization Of a
National Negro Business Service be,
and hereby is, endorsed, with Mr.. En-
NETT ]. Scott, Of Tuskegee Institute,
Ala, a member Of this Executive Com
mittee, as president or general man
ager in connection with his duties as
secretary Of the National Negro Bust
ness League; the idea and purpose Of
such National Negro Business Service
being to intelligently direct merehan-
dising and advertising campaigns for
Negro business concerns, promote ad-
vertising in Negro newspapers, and
the influencing Of national advertisers
to use Negro publications in reaching
this Importantly valuable group Of
people with its tremendous purchasing
power, etc, etc.
The resolution was approved by the
Committee and adopted