Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1915-08-12

sec Tor themselves what free advertising
'>c are receiving as result of the
efforts of our state publicity depart
ment.
secretary Of state Bailey received
letter from Edwin Henderson the writer
of the editorial in question and a native
of Chittonden county. thanking him for
copy of the brochure Vermont, the
Land of the Green Mountains" and on
closing clipping of'the editorial as his
response to the courtesy. The Enquirer
comments as follows:
sons of Vermont and their descend
ants in numerous States. including thos
of the Ohio valley in which they are
numerous, will be interested in an enter
prise of publicity in which that state
mas engaged this year in view of the
growing interest in travel in our country
since our people by the hundreds OF
thousands cannot go to Europe to spend
their money by the hundreds of millions
Vermont, the Land of Green Noun
| tains.' is the title of a handsome brochure
of 200 pages. neatly printed on the best
! of paper and splendidly Illuminated and
! illustrated, issued under State authority
| by the bureau of publicity In the office
of the secretary of state. with the sem
| sihle purpose Of calling attention TO the
! many attractions of that fine old portion
| of the country that appeals to the sum-
! MGR resident and the tourist with its
! glories of Lake Champain. Malletts
| Bay. the Green mountains running
through and the Adrondacks broad to
the view on the New York side.
! Since Champlain and other early adj
venturers and conquerors first sailed this
lake and looked upon the beautiful seen
T cry on either side that country has been
noted all through the centuries and
audcd by historian and poet for It's
many points of historic interest and
attractions Of scenery.
"Of late years hundreds of families OF
wealth from other states. including
many original Vermont people. have
recognized the call of that portion OF
the country in summer comfort and gen
eral enjoyment. While the Berkshire
hills and wales of Massachusetts have
led in large Investments of the resources
Of the very rich In selection Of summer
homes. erection of fine hotels and Won
values have lcapat to fabulous heights
Vermont has had q share of interest and
investment But now that during this
year and at least another. and possibly
during many years. the .ravcl and sum
mer resting Of our people will be mostly
in their own country, Vermont is wis'
through her authorities. in calling atten
tion to the varied attractions of he
and the beautiful cascades Of her noun
tain streams
"To those who travel by autonobil,
Vermont offers fine roads and many %
them. with cross-cuts making short dis
tanccs to points of greatest historic in
terest and finest scenery. Those WHIT
care for the earliest history of our coun
try will find in that State monument
and scenes of battle from the carlies
times of the French and Indian war
through that of the Revolution and tina
of 1Sl2-l5, with It's great battle of Platts
burgh on Lake Champaign.
Vermont enterprise in this publica
ton will be appreciated by her HON
people who are greatly Interested In re
ceipts from travel. by her children an
other descendants elsewhere and by tn
travelling public generally"
Money could not buy an advertisement
like that. for no self-respecting news
paper sells editorial space Publicity lik'
this must direct the attention of a wid'
circle Of people reached by the Enquire
to Nermont's scenic attractions. W.
have only to picture a repetition of Thu
publicity in various papers In othe
States, to realize what Is being accom-
plished, as we'll to appreciate tn
further possibilities of Nermont's burea,
Of publicity. with the increased appro
pration which it should receive in orde
to put the attractions of Vermont scener,
and Vermont farms and Nermont's mani
fold mineral deposits before the worl
OF travel and investment.