Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1915-02-27
SATURDAY SPECIALS
LAdvertis

The store that does not advertise is
under heavier expenses than the
store that does.
its rent, its light, its help, all its
fixed charges foot up a larger per-
centage.
umc of business.
The more business a store does the
less it costs per sale.
Under these circumstances which
store-the one that advertises or the
one that does not-can afford to give
the best values?
Let your own experience in shop
ping round convince you that it is TO
your profit to patronize the store
keepers who advertise in this news
papers.
The Swift and Turner Co. has a
mammoth bargain in a box of sta
t;cnery--one pound of LenoX linen
and so envelopes to match for 29c.
One dollar alarm clocks lin the Win
dow CSC. each.
=
cream at John Coughlin's today. II
is a delightful toilet necessity. a
25-cent bottle for l5c. Remember til :
Sunday treats and have box of Sat
urday candy or Maine Maid Sweets.
29c. box.
n Richmond invites the attention
OF mothers 10 his assortment Of boys
suits which he has marked at extreme
low prices.
G. ". Wadleigh makes prices To
gladden. the heart and loosen the
purse string OF the thrifty housewife.
Read the ad. and BE convinced.
Still more of those $500 bargains in
coats and suits at Russell &
Westons. Wide range for selection
and not a garment in the lot that ac-
tually cost less than SIS. Every dol
lars worth of comfort, quality and
Workmanship, is just as much a par
Of these goods as it ever was. y
special shipment of women's ana
misses white felt hats at soc. This
is the last day Of the 19-cent sale OF
rings which has caused such a buy
ing fever You'll be sorry if you
don't buy. Note the window dis
plays of new spring wash goods.
Sixteen ripe, seedless, Sunkist
oranges at either Augusta Fruit store
for csc. today. They certainly are de-
Iicious. Six grape fruit, the kind
that put you in proper trim for thu
days work, for CSC. Strawberries
from Florida are in the market here.
Read the Merrill Bros. ad this
morning. 1t carries pleasant sugges-
tions and sensible economies.
Call at the music rooms Of Melville
Smith & Son and look at the bargains
in pianos they mention in their ao
this morning. The Columbia records
for March are exceptionally good and
are selling rapidly. Hear them play
ed in the new sound proof demonstrate
ing room.
There 10 some sentiment and also
good. plain, business sense in the idea
that an advertisement must be an ex-
act statement Of fact-that it must be
without exaggeration.
The old policy of ''let the buyer be-
ware" has become obsolete. In the
same way the tendency to have allur-
ing advertising without the goods to
back it UP has gone into the discard.
II did not pay.
There is more care exercised today
in the preparation of an advertisement
than ever before.
People are greater readers OF adj
vertising than ever before, and are
more severe critics.
They know the ring Of the true
from the noise Of the counterfeit.
Miller's fruit store comes out strong
with a well balanced list Of specials
for today Chase the candy maker
was doing his part yesterday toward
the menu which he presents in the ad.
Wholesome. clean and appetizing con-
fectionery for Sunday-provide Gber-
ally.
Weber & Hewett's bakery is work.
ing overtime to supply the good things
in this line. Same low prices on
everything as before the war. The ad
this morning carries potent sugges-
lions for the Sunday dinner. Straw
berries, cukes, radishes and mush-
rooms.
You get the freshest Of homemade
candies at Johnsons Here they