The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-06-23
VICIOUS BOYCOTT ON
GREAT DRY DAILY
Oregon Drys Rally 70 the Defense OF
the Evening Telegram of
Portland
BY II. p. HUTTON.

IuOSt TettUlItES DO4GOLt Campaign
that has ever been wagcd upon a news
every charge. Its lines are still un-
broken, and 1t occupies the front
trench Of the temperance allies.
The stand of the Telegram is as fine
as anything which has happened in the
whole history of temperance cam
pagns. Its owners are John f. Car
roll. editor. and the Wheeler Brothers,
]. T.. Wheeler, chairman of the Com
mittee of One Hundred. Oregon Dry.
and L. r. Wheeler, his brother.
The most effective publicity which
was given to Oregon Dry was given
by the Telegram. absolutely without
money and without cost. Taking the
cost of drunk and disorderly trials.
they found that 1t cost an average
of between SIS and $40 for each
for, weeks preceding the election,
the front page of the paper car
fied such headlines as this: "Drunks
Cost Portland $500 Yesterday"
Portland saloons Cost the City 1854
Yesterday"
That the publicity was effective. the
vets themselves gave eloquent proof.
They began demanding that business
firms upon whom t'aey had any claim
cease to advertise in the Telegram.
Department Store Influence.
The principal proprietor of one OF
the great department stores of Port
land occupies commanding position
In the wholesale liquor trade. although
his name does not appear officially
in any liquor firms. This man is
connected financially and socially with
the bulk of the other heavy adver-
tisers, being a silent partner In
many merchandising enterprises.
Without exception. these allied firms
have either Cancelled their advertis
: ing entirely or cut ii to shadow.
Notwithstanding all this, the Tele-
! gram still sticks to the guns.
Readers Are Loyal.
That the reading public appreciates
their stand. Is evidenced by the fact
that the circulation of he Telegram
1 increased following the election. at a
/ time when most papers were expert
eneing a decided shortening of their
circulation list, due to hard times. In
/ travelling a bout the State | found that
| nearly every minister in the State sub
/ scribes for the Telegram and Is a
/ booster for the Telegram. Our tenn
perance women likewise are speaking
well for the paper on a subscription
basis.
The Fifth leg.
The fact remains, however. that
circulation is the fifth leg of the
! financial support of newspaper, 1t
Is the big advertisements that support
II. 1t is no uncommon thing to see
! In the Telegram a great departing emit
I store carrying single column ad. as
/ against a whole page in other papers.
Nor Is this the worst part Of the dis
elimination The insult which is add
| ed to injury is the fact that In the
full page ads they place the enticing
! bargains and all of the alluring Of
ferings which could entice feminine
footsteps to the counters of the wet
stores, while in the dry Telegram they
advertise only their prosy and unin-
teresting WIRES.
How II Cuts.
One OF our good active woman tenn
perance workers said recently: II am
proud of the Telegram, but ! cannot
| take IL because I cannot get any news
of the bargains in it And so the
! Telegram. whi6h is being boycotted
because ii comes to the aid of the
cause for which this dry woman
worked. Is discredited by her.
/ The Way Out.
| believe that drys have no more
right to trade with the enemy of pro-
! hihition. knowing that a part OF the
profits from our dealing will go to
| destroy the cause for which we are
giving our time and effort, than a
Eren Gilman fworifd' have to- trade with
German. knowing that n percentage
of the profits would be expended for
shells with which to kill his brothers.
The Telegram stoot by the drys
Oregon women stand ~ the Telegram
not with subscriptions alone. but by
demanding. In person and by letter.
and by resolution of Churches and
Sunday schools and temperance So
cieties. that these stores shall adver-
tise with the Telegram Drys can
stick to the reading of the Telegram
and refuse to trade with the. stores
which do not let us know through
its medium what they have to sell.
Another Phase of 1t.
There is another phase of this sub
ject. VIZ: There are several stores
which refuse TO he dubbed into a po-
sition of boycotting the Telegram.
Roberts Brothers. at Third and Nor
rson Streets, answered the threaten
ed boycott by discriminating in favor
of the Telegram, giving them SO per
cent more advertising tnan they ala
other papers. The result is that. in
these hard times, when other stores
are crying out this store Is doing the
largest business In its history.
w. Fl. Markell department store on
the east side. and Oids, Workman Il
King on the west side, also have re-
fused to discriminate and are carry
ing exactly the same amount OF adj
vertising in the Telegram that they
do in all the other papers
The Feminine Army.
This battle Is entirely In the hands
of the women. Four out OF every
five. dollars spent across the counter
come from woman's hand. The
feminine trade Ia the prize for which
they all strive. Whenever the godly
Christian temperance women support
with their trade only the stores which
support godliness. Christianity. tenn
perance and purity and permit only
the papers which stand for II to enter
their homes. then every merchandise
ing. irm win be strong for THOSE par
ticuiar things, and will advertise IN
the papers which support them
The shopper.
And remember, IL YOU cannot buyt
today, TO go into and walk through