Yorkville enquirer. [volume] (Yorkville, S.C.) 1855-2006, 1915-08-20
INTELLIGENT Advertising.

Ill OuI uCollC " z thAh6o piSh Up
and hustle we often feel moved to tell
people living within the bounds, Of
The Enquirer's circulation, that If
they would do more business thar
they are doing, they should come in
to the columns Of this paper and tell
our hundreds of subscribers who they
are, what they are doing and what
they have to offer.
But as often as W. feel this desire
coming upon Us, W. feel n certain re-
straint brought about by the know
ledge hat there are such a compare
lively few people who have a really
intelligent conception Of what adver-
Using actually means, and so many
who seem to think that after all the
newspaper is the principal bene-
ficiary. Then too, we are reminded Of
the fact that in so far as compensa-
ton for our own services is concern
ed, we have no good cause for COM
plant.
But however the matter may bear
upon the interests of the publishers
of this paper, and whatever would
be advertisers think on the subject,
there is absolutely no doubt in our
mind that every business concern and
every individual who advertises in
these columns has a warmer place In
the good will and the good wishes Of
~ .4alarc &c chic nnnnr fhnn tho
people who do not advertise in its
columns, and that this good will is
something that Is easily worth a great
deal more than the cost thereof in dol
lars and cents or otherwise.
There are few county papers now
adays that have calculations that are
Of as wide range as that of the York
vile Enquirer. This is explained in
some degree by the fact that while
many of the old time weeklies, yield
ing to the encroachments of the
dailes, have gradually narrowed their
activities to the immediate interests
of the towns and villages in which
they are published, The Enquirer a
steadily b%roadened its field Of useful
ness and developed a completeness
that increases rather than diminishes
it's general desinability. The result Is
that although the value Of this paper
as an advertising medium, is perhaps
greater to the advertises in the town
of it's publication, 1t is Of almost equal
value TO all of the York county towns
that are surrounded by it's circulation,
and of less value to the general adver-
tiser.
The best possible advertisement
of a county, 1t is generally conceded,
is the constant publication of records
of it's most intelligent, progressive and
creditable achievements along each
and every line of helpful endeaVor.
and practically all readers of The
Enquirer, whether in the town Of it's
publication, throughout the county.
in adjoining counties or abroad, have
in this paper semi weekly compend-
iums of progress that are probably
not excelled anywhere in the country.
Many appreciative friends have
been kind enough to say that The
Enquirer, as a newspaper, is far
ahead Of it's town and county; but
while this sounds pleasant, we are
not disposed to claim it or even be-
lieve it, as to our splendid population
as a whole. AS to a majority Of the
business interests, however. the sug-
gestion is not far wrong. A part OF
the business interests OF the town and
county is well up with the best and
most progressive to be found any
where: but much Of 1t continues to
lag, and when the laggers begin to
emulate the leaders, If they ever do,
as splendid as is the showing now
being made in the business, agricul-
tural, social and intellectual life OF
the county, this showing Is not near
ly up to what it should then become.