The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1915-12-08
THOUSANDS COME TO
JOIN IN MADISON'S
INITIAL DOLLAR DAY
Visitors and Merchants All Are Pleased Ask to
Have Occasion Repeated Once or Twice
a Year-Autos Worth $25O,OOO
on the Streets.

With the business district crowded
by visitors, with throngs of we'll
pleased bargain hunters vying with
one another for space at counters in
mercantile establishments. with good
band music, a lecture and other di-
versions at hand. Madison and her
friends are this afternoon in the
midst of the celebration Of this city's
very first dollar day"
Largely due TO the whole hearted
ness with which townspeople ana
those from the surrounding district
have entered into the spirit of the oc-
casion, the innovation has been re-
warded with a greater success than
had been predicted it would, by even
it's most sanguine supporters. From
the outset the celebration had the
universal support of the city's enter
prising business men and a favorable
and general response from residents
of Lake county and adjoining terri
tory. Nature contributed n of the
sunniest days of the year.
Large Crowds Respond.
IT is conservatively estimated that
well above 1000 people came to the
CITY i'm motor driven and horse drawn
vehicles. The crowds were augment
ed by visitors who arrived on all in
coming trains.
In the neighborhood of 800 auto
mobiles, roughly estimated as repre-
senting an initial outlay of q quarter
of a million dollars, had been driven
into the city by 4 o'clock. 1t was pre-
dicted that scores more cars would
have arrived by nightfall. Nearly al
OF the automobiles are of the five OF
seven passenger type, and many car
ried TO the city as many as eight OF
nine persons each. Dozens OF bug
gies and wagons brought their Quotl
OF those who will combine business
with pleasure.
/, Delighted with New Lamps.
Many were the compliments pass
ed on the appearance of the eity's I'm
posing, new, ornamental street light
a ing system. There were those VIII
? declared that they would not think o
returning home before the lamp
!. were lighted.
The few merchants who coul'
: spare sufficient time to give expires
e sion to their ideas on the matter, ven
tured the opinion that today woul
+ record the heaviest sales in the city
history. Patrons of the stores sal
that the merchants had been SINGER
in their efforts TO give customers
y little more for a dollar than they ha
q ever before purchased for a simila
z amount.
dollar Day. Regular Fixture.
The treatment they had received q
! the hands of the storekeepers an
u their assistants caused a number
d the visitors to express a hope tina
u dollar day" would become n {
Madison's permanent features, TO b
3 held annually or semiannually. The
thought such a day would do much
3 add to the city's prestige as a distri'
center of trade.
&c The city restaurants were crowde
at the noon hour, and In several
the eating houses special menus hi
been prepared.
Audiences which taxed the capacl'
+ of moving picture theaters saw I'll
motion pictures of Madison n oil
trict.
Us Many Hear Speaker.
: 1t is estimated that $50 men hear
:, Charles Z. Eckerle's address TO Il
,. members of the Farmers Cooperati'
u company, owner of the Farmers ell
u vator. Mr.. Eckerle spoke on coope
= alton. The company will establish
: lumber yard here.
This evening the band will be on
&c there will be the special attraction
~ at the picture houses and a dan
~ will be given at Huntemer hall.
is W.
-.vs u~uu nu rnrr