South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-10-29
AD-SELL MEN
OPEN CANT AIGN
Each Member to Bring Guest
to Future BanquetS-MaC
Martin Speaks.

The opening bomb in q membership
campaign TO be conducte9 this fan
and winter was fired last night at the
fall meeting and banquet Of the Ad-
Sell league Plans determined by the
board Of governors which met just
prior to the banquet were announced
at the meeting. Mac Martin OF The
Minneapolis Advertising Forum was
the speaker OF the evening. His re-
marks were confined to the history
and working plan OF Minneapolis ad-
vo-tisers' clubs.
AS announced by E. -. Weir Of Do
wagiac, Mich, chairman OF the even
ing, the tentative plans for the MEM
bership campaign for increasing the
leagues roster have been thoroughly
worked out At future meetings, the
dates of which are to be announced
later, each member viii be requested
to bring with him one guest. Each
member OF the board Of governors
will bring two guests. and il is hoped
in this way to arouse active interest
in the Au-Sell league
Name Boosting Committee.
In addition TO this, prominent Ad-
Sell men, Tive wires in the cities
in which they live. from the towns
around South Bend have been APP
pointed by the board Of governors TO
boost the campaign in their respective
cities. These men are a. q. Willis,
St Joseph, Mich: A. II. Lord, Elk
hart; G.. h Richardson. Goshen; l..
] Richie, Dowagiac, Mich, and c.
r. Stevenson and y. s. Gingrich of
A1ishawaka.
John DeHaven, secretary Of the
league. announced that details for
bringing the advertisers play TO South
Bend under the auspices of the Ad-
Sell league ut Pays TO Advertise,
had been completed. The drama Will
come to this city Dec. and s and,
according to Mr.. DeHaven, the Ad-
Sell league has been offered an at
tractive proposition by Conan and
Harris, under whose direction the play
Is staged. Twenty-Five per cent of
the ticket sale of the first nights
performance will go into the clubs
Golfers
A copy OF resolutions adopted by
the league upon the retirement OF
their former president c. r. Tro-
bridge Of Nishawaka, was presented
at the banquet last night An en-
graved copy was made by the CatalOg
Service Co. and presented in behalf of
the league by II. II. RoemeT.
Mr.. Martins address on How the
Departmental Plan Works dealt
chiefly with anecdotes and stores in
connection with the growth and or
ganization Of the Minneapolis forum,
of which he was formerly president.
What Departmental Plan Is.
The departmental plan" said the
speaker, lis nothing other than the
matter OF competitors in any one line
of trade getting together and discuss
ing advertising and trade conditions
among themselves that some benefits
may accrue to the retailers as a
whole. An advertising man or a re-
taller often learns after coming in
contact with others in the same line
Of work, that he does not know nearly
as much about the business he is in
as he thinks he does Men in tho
same line of work and especially in
the kind OF work that these men are
doing should tell each other their
plans. their weaknesses, that they may
help one another. In our city il has
worked beautifully. 1t has made ad-
vertising-the craft I am speaking
OF nOw-mOre powerful, more po-
tent factor han ever before. l could
enumerate countless examples of what
il has done in Minnesota.
"But II is impossible TO do this,
TO cooperate where there are only
few points of contracts. Conditions
must be so that one fellow Will tell
another about ii. exchange ideas. and
work for the betterment of the trade.
"It was not so long ago that we
decided 10 print a weekly paper. The
circulation was only TO he 15O, the
issues going to advertisers and adj
vertising men. We thought it would
Ice impossible to get retailers to adj
vertise with such a small circulation
as that. However, one or two mer-
chants volunteered 10 give us a little
space. Later we learned that orders
OF $50 and $175 had been secured
through the advertisement that APP
peared in this little weekly publica-
ton At a meeting of merchants
similar TO this. we explained TO the
merchants our proposition, and in five
minutes we had enough space sub
scribed TO keep us running one year.
The purpose. YOU see. of the paper,
was TO spread the good work among
advertisers and to establish and
maintain a closer feeling OF inter
dependence"
Musical Program Given.
musical program offered by NOtre
Dame students featured the evenings
entertainment. A quartet composed
Of Ward Perrott. James Foley. Frank
WEIGH and Fritz SlackfOrd sang sew
eral numbers which were enthusiasts
ucally received. Master shannon
from the minum's department at the
university was the solOist.
Preliminary plans for boosting the
con TO Philadelphia" spirit among
the members Of the league were for
mulated last night. H. II. Roemer is
chairman Of a committee 10 see that
South Bend has a representative turn
out at the spring convention in Phil
adelphia Of the Associated Advertising
Clubs OF the World.
About 60 were in attendance at the
banquet