The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-08-08
JEFFERY -FOUR
AT new Price
Would Establish Their Ma
chimes as Standard Car at
Standard Price.
CARRIES SEVEN PERSONS
Late Model Not Compromise Built Is
Built to Increase Reputation
of Original Car.

The spectacular feature OF the 1916
plans announced yesterday by The
Thomas b. Jeffery Company is the new
Jeffrey Four with enlarged seven-pas-
senger capacity body at 81. 035-without
the auxiliary seats, $1,000
The Jeffrey Company also announces
the Jeffrey Six at S1,2Jo with the same
specifications as the Jeffery Chesterfield
SIX, which sold in large volume during
the past year at $3.50. The silent worm
drive. Lanchestar cantiever springs ana
other notable features which have made
the Chesterfield leader among light
skies. will be continued in the new Six,
in addition to certain refinementS, max
ing for eevn smoother, queter opera
ton.
The chief emphasis. however. of the
Jeffrey Company will he placed on the
new Four In discussing the Jeffery
plans for the coming year. r.. 5. Jordan.
general sales manager and secretary or
the company, said: In offering the JEFF
ferry Four TO the American jublic at a
Sl,cG0 price it is not the purpose of The
Jeffery Company TO meet temporary
price conditions nor to compromise with
an imagined desire on the part of deal
ers and the public for cheapness. On
nation of The Jcffery Company to es-
tablish the Jeffery Four as a standard
car at standard price.
The new price is the direct result of
the continued popularity and constantly
increasing demand for the Jeffrey Four.
This has brought about large scale pro
duction with its consequent economies.
We have reduced selling expense ana
overhead. We have cut the margin of
rt,t,,
vanccd methods of construction. which
save money and we are now able to
give the public more car at Sizes than
has heretofore been possible to give at
the original price of S1.oJo.'
Not Compromise.
The new car. it is further stated at the
Jeffrey factory. is not a compromise in
any sense of the word. 1t has been built
to maintain and increase the reputation
of the original Jelfery four. Its remark
able road performance in the hands OF
the thousands of owners during the past
two and a half years has given it an en-
via ole place among the hiGh-Srade tours.
Its price was $3.50 when II was an
nOunce two and half years ago last
spring. with greatly increased volume
of business the price was reduced TO
s1,.2275 and the orders poured in at such
rate that within ten days of the an
nouncement the factory was 1.IO0 cars
behind and was compelled TO work
twenty-four hours A day in three eight
hour shifts seven days in the week all
spring long in order to keep up with the
demand.
The starting and lighting system is
the famous Blur. the same as used by
Packard The StrorlberG model kR2 car
huretor has proved out a wonderfully
economical gas user and a great devel-
oper of power and speed. The clutch Is
of the dry disc type. The car axle is
Jeffery- built. of the same type used by
PierCe-Arrow. The rear springs are ex-
ira lenGth-two inches longer than on
the original Jeffery four-givinE an ease
of riding at high speeds over country
roads not found elsewhere except in the
hiGhest-priced cars.
1t is said that the new Jeffery four is
even smoother, quieter and more power
full than the original car. Those who
have ridden in II re enthusiastic over its
freedom from vibration at high speeds
and its ability to hold the road and
maintain high average mileage on cross
country trips.
The body Of the new four is of the dis
tinctive Chesterfield type. combining
grace of line with comfort and roomi
ness. It has an individuality which ap-
penls to people looking for a car that Will
stand out from the ordinary.
With these two automobiles. the four
and the six. combined with the famous
Jeffrey squad. the truck that drives.
brakes and steers on all four wheels, the
Jeffcry company IL looking forward to a
year of uneXampled prosperity.