The Dickinson press., 1915-11-06

MUv[L IAWlr Hun UUNUUGl[U
BY ILLINOIS CITIZENS
PROVES OF GREAT BENEFIT TO CONSUMING PUBLIC.
$4,000 Worth of Mail Order Merchandise Goes o. the Dissecing Table.
By David Powell.
In the district tributary to the city referred to at the close of my
two Or three ear and the s farmers VII had b' humb b begged accom-
modations in the way of credit, and in many cases, cash, during the
preceding hard times, now found themselves out of debt with an album
order order con- who keep wsatehfal eyes n every little hook and Granny
of the country, and are always the, first to take advantage of favor
cry in motion. Soon after the first good crop had been harvested and
sold, they began their campaign of catalogue advertising and every
mail brought hundreds Of appeals to the citizens Of the town and
country to: "Cut out the middle man," "Save Money" "Buy direct
1t "took," and took good. The seductive influence of the beautiful il,
Illustrations, and the weIlchosen words Of the silent salesman on had
insiduous influence that seemed each day to be gaining a frmer hold
o. the purse strings Of their former patrons.
Citizens and Merchants Join Forces.
The fate of this little city would very probably have been that Of
countless others had it not so happened that three o. four of it's
merchants were genuine live wires who refused to admit defeat, and
tSat h asp to Sa n mt in en % gew 10 %a ye@H7e nat a e000'e0n existed
citizens aney into oFg a Trse-sfe m )" ieag as1G the purpose "r sSe Of ~ Which ~ $' to e:
fsoI sf he : 1: ssa:as ne s'G GG$s Ss&n 'st tss ss?,s1 10 s;s$ : ss S%s zt5sss5
s s$:9$,: $s ;Ss ;s' S' e 2 st tsS sss: = S's :ss$ sn s"$ f : ss : tt tn 81 sss : ;: $E
ness for the he curtain tain t to raise on tn this R pioneer drama rama. Of commercial a2n a
doSbt The fundamental soondness of the theory upon which their lab
= = Purchase Mai-Order Goods for Comparison. "
bulk 4 ef st te Bosin ss%% ts sa; that Ct t t1s 5e7s1 had %' Sssss s:&s ss": ssa as ss9stS sSy
$$: :s$s : ;$ e.: t;ss Z :: IT, e. a.: :: Is; $: 8 $;5ss;::: ) =: !: $ :: ;f $: Of s; :s /;
!; : $j { e. !: f. S:sf ss" s :Sfss :: ; *sS + ss$ $:' : ss v::i rs; ; ;$f;s !; ;S;;$ &: s,; 81 $5:?
81 s TIL ~: : : s:s: :: wy { E; "a : 4 S :; Ell $s5stt !: s : ;.i ss ;tS :e. {: { ny %: s$$$$$:::::
S s5$s LEE Sss1 a and then IN fs sS.e sssF7 a as ssSS; : SSs ts'3 fs issp Sis; E e.: + t.
$ est s@t$'1 %s S & H:3 r. + S; Ell :ss5 s : !: s% Sssy rs: ssss S s;st"; ;;as St sss:: sSS
sSafy n sd ss!s by as the eoa side be OF f taa "" a q m local sf as sto9 asar which 5aS '1 ~Ps
s saneSG inf on satS%'1 for ne Comparison sp%S m' as Tas sr shown Sts'S . the Ss'1 otS her" 'S
Prepare Impartial Exhibit.
gssa s { sf s%:: s ss$s$ # ; a 5{t: q e; s ss$ S'5$ (: Ida E tS : : o r. SssE 3
S"e m many Of tn sne5ei we're q ju t as IN pro SeisS d 'e esp sds%n a s tS Sa@e v sh&S
v3 The ut as; only s5 Ssyy a; :Sss t; get but II: IN f1 ;Eess 1 ;s::'s e. sr it t :hS Sa1!s;:
f S:s5s@ : 9 n. ,1 ss : ts : e H 5?s$ ;s s; e re- t. : sy: s q $s.T : = he ! e.
It svs Ss'i sas e ei Sa sS Ssss tr III r.: f5od 5' s;;;r the: 4sx Sst;s; ri RSss So i e t'
;5;%$ ;% !; f; e +; e.; FL i + !: ! $;$$:;: f.! i s.1 : + +; e. j$ It.; r.; IT, 4 RI! $;
. ssasf se e soa 8 srn % Educate ate T S%seR purpose q the campaign va 70
Significant Facts Convince Consumer.
Literature a handed them to aid their study Of the exhibit in
. ss fss rs ss s5ZsG ca y S9? liz in7 ss#gs5s Of at tss f ssss3s: s s5s?5as' it and I'D
Gu Gu p ps5tts ss$s . Of s The en s6s'Z iP ter sRs :n asss t sss zsss pa sssSn +
s Ssfs' ss s;5!!s .s ss: sssa@ a:ss sns t? s? e: : $sf!sso s.t Sss e$ss ssss,ii from m
s tGS a'ib 5s te h isssl' a saa s.? d tes ti' It s? es # 4ss al The retail sS'? ssri IN;
s Sf al n s.s ss'e Vas g9 Pssssfy f5 s%s t; &: ssss5ssssi 9sssss; i T. t sss;' es se
tbres S;sssss pa e s1se + si1 ss to s.n sss" : that srts s!tneo snlss sxsaiy ffcn 9 sss
ehalsa ct houses Sons, ony t snssRsr and than one the sa pgr c articles ef e s"eS be ARTICLES RSsz
"a triae oyer three sp per cent Of the entire number purehasdl showed
ing Of ad more H than twenty twenty per 9M. cent: It was also proven that in the
workmanship; we're greatly inferior, and decreased in the same proper
lion as the difference in prices increased. !" 4"
Hundreds Quit Mal.ordr Buying. -
fl The ehsef f@g e &c 'a RESULTS eight sbssi %sPt9 ssni saf I t. g ssst tea sM that over q : fssr
e ehasaa thes ssePeese If 'se financial 1'y sisaom m d II home ss1 pas9oasge hs and f 5sd
Rss9; sss szSs s1s sRSs e !. : s' IL s.t ! az ssss's fss.s Eye 9ss . Pes : sss:s:s9
sRa ss;;s,s ss@ bs:;a = = e. e : $50, g 81 + : r S$$sss3s 81 ss ssnssf : : 5 e.; IT,; $ sss$s 81
Of business, figured at 80 per cent, would amount to $4,000 annually
1000 per month. A tidy little sum to be distributed around every
ronth for wages, rent, doctor bills, lawyer fees, taxes, etc, in q town
Of 5000 inhabitants. N #HS#@.@.
IS description. Of the intensely dramatic climax Of this interest