The weekly tribune and the Cape County herald. (Cape Girardeau, Mo.) 1914-1918, 1915-09-17
FRISCO PUTS ON
TRADE SPECIAL
this MORNING
New Suburban Line Will
Reach Cape At 1925
From the South.
MERCHANTS TO SPEND
$500 EXPLOITING 1T
Cities to the South will be Offer.
ed Inducements to Shop
Here.

The Frisco last night published the
exact schedule upon which the new
Cape Traders Special, which goes in
service today, will be run. There are
a few changes in the schedules of the
Poplar Bluff Bull Moose train and the
Gulf train.
Alexander Hilton, general passenger
traffic agent of the Frisco, in con-
fOrmity with the conference he held
with Cape business men the other aft
ernOOn when he visited the Cape, yes
terday wired President Mcpherson of
the Commercial Club that the Cape
Trades Special will be put into serv-
ice today.
Immediately upon receipt of the
news by the Cape merchants, the
members of the Retail Merchants As
sOciatiOn began planning details for
an advertising campaign for the train
and the Cape's business houses in all
the towns that the train will make.
When the business men started out
to obtain the new train, they raised a
bonus of $500 that was to be placed in
the bank to cover any possible losses
to the Frisco that might accrue
through the operation of the new train.
This. of course, was refused by the
Frisco.
! Yesterday the business men author
lied Mcpherson to notify Hilton that
the Cape men are going to divert that
$500 into advertising and publicity
work for the new train service in the
territory that it affects.
The retail merchants who will de-
rive the most benefit from the Cape
Traders Special, are planning to work
out details of an organization where
by they may refund the railroad fare
to customers who buy as much as $40
worth of stuff on their visit to the
Cape.
An account of the purchases at the
various stores will be tabulated and a
central office established where re-
ports will be made, and where the
shopper may apply for the certificate
emitting him to the railroad passage.
This is being done in competition
with a system that now is being work
ed by the Cairo merchants in getting
much trade in Southeast Missouri that
they have been taking across the river
on the Iron Mountain.
The same scheme is in existence in
many cities where there is keen COM
! petition in trade territories. The St.
Louis wholesale houses have such a
system worked out for the benefit of
! their wholesale buyers who come to
the markets there during the buying
seasons.
The new train puts the Cape retail
men in a position to compete with
| Cairo in much better manner than ever
before. The one train covers virtually
the entire Southeast Missouri that
Cape merchants want to reach.
1t will start out from Charlottesville
at $50 o'clock in the morning, follow
| the main line north through Brooks
Junction to Oran. There it will stop
and back up to Brooks Junction
whence it will come in over the Gulf
line, through Morley, Benton, Com
merce and all other towns on the Gulf
line, arriving in the Cape at 1925
o'clock in the morning.
On the return trip in the afternoon,
it will leave the Cape at 1886 o'clock,
going by way of the Gulf line to
Brooks Junction whence it will back
up Oran again and then proceed over
the main line to Hayti and Caruthers-
vile. 1t will arrive in Charlottesville
at $40 o'clock at night.
In addition the Bull Moose from
Poplar Bluff will leave there at $40
a. m. On its arrival at Nash, it will
be backed down the main line to
Chaffee and then brought straight up
the main line into the Cape, arriving
here at $50 o'clock.
In returning, the same stop at Chat
fee will be effected. Train No. S81,
the Gulf, which is scheduled to leave
the Cape at present at 2:1O, will be set
an hour earlier, and will leave at ITO,
commencing today.
The business men along Main street
and Broadway were enthusiastic over
trade prospects whenthey learned that
the new train service was to go into
effect Tuesday. Many had believed it
would be established in time for fair
week, but few anticipated that it
would commence running at once.