Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-07-31
CADILLAC NEW EIGHT
CYLINDER MODEL
No Radical Changes in Essentials
Body, Hood and Radiator Alter
ed; Reasons For New Price

| Following a year OF marked success
with the type 81. it's first eight-cylinder
car, the Cadillac Motor Car Company
announces the second of the eight
cylinder series, to be known as type SO,
without radical change in mechanical
| design or construction.
Consequently, the second Cadillac
| Eight is, to all practical intents, a con-
tinuation of the first; and the Cadillac
| Company has again achieved the un-
usual in the motor car industry. AL
most invariably the automobile manu-
! facturer discovers, during the first
years experience with a type of car
new to him. that there is room for
many improvements in the second
years production. The opposite is true
of the Cadillac and it's eight-cylinder
car. The company began the manu-
taCture, year ago, of a type of car
entirely new to the American industry
There were no precedents to serve as
guide posts; no previous experiences to
which to refer. The company was
pioneering in virgin field.
1t has frequently been said that it is
| doubtful If any other concern in the
industry could have scored such a
marked success on a new car which
introduced such a radical departure
from prevailing practice
The eight-cylinder car met with in
stant and continued success. When the
manufacturing year closed few weeks
ago $4,000 of the new type had been
put into use. No shortcominR had
been developed throughout the year.
NO reason for marked change in me-
chanical construction was made mani
rest by continuous everyday use of the
car. 1t was all that had been expected
OF 1t. and more. =
Changes that have been made affect
principally the accessibility of the en-
gine and the appearance of the car
Inc engine remains, of course, the
9O-degree eight-cylinder V-type that
the Cadillac made familiar last wear
The electric motor generator, ignition
/ apparatus and carburetor are-so
mounted with relation to the cylinder
plocks as to afford easy accessibility
70 the valves by removal only of the
plates which enclose them
The body is a new design. with
higher side lines, new cowi, new
mood and a higher radiator with
rounded corners. all of which al
terations add to the distinction of the
| cars appearance. The mounting Of
the cadillac coat of arms, in a neat
radiator is distinguishing mark on
the car. va
splashers are fitted to the front of
tAe radiator and along the inside of
the front end of the frame
New design head and side lamps are
USED WIN tonneau lamp on the right
sloe, In the back of the front seat IN
illuminate the step when the tonneau
door is opened. An inspection lamn
ana a Waltham clock are added to
the equipment ~
Inside the body the driver finds the
clutch and brake pedals set two inches
farther forward. with the dash set for
ward a corresponding distance and
the signal horn button in the center
or the steering wheel. The auxiliary
seats IN the tonneau have been i'm
proved in design.
The power tire pump is now at
tached to the transmission case. The
ratio of the second speed gear in the
trtnsmission is reduced somewhat.
The new Cadillac is the fruit of ex-
per1ence acquired in the building of
i3,OOo V-type eights and of their serv-
Ice IN the hands OF 5000 users" says
the Cadlllac Company in its statement
regarding the new car.
we believe that in this new car
the N-type engine is developed to a
point or excellence which even the
most conscientious effort to equal
cannot reach in many day.
"A year ago the Cadillac Company
was olazing new paths of progress It
pioneered new principles and new
processes, pushing them to a point of
certainty before its first V-type engine
was marketed.
Nothing can take the place of that
hard and painstalIing period of inven-
tlon' selection, rejection, adjustment
and adaptation.
"The first Cadillac eight furnishes
the one. certain source Of V-type in
formation based on extended experi-
ence.
And the second Cadillac eight, with
that experience to build upon. nat
urally and logically marks an advance
We believe that the new eight
cylinder Cadillac embodies the most
practical combination Of all-round ef-
| ficfency. No really desirable qualities
are sacrificed in order that some less
essential-which provide more spec
tacular talking point'-may be ex-
plotted
We believe that 1t possesses a maxi
mum or the worth while character
| tstics which tho most exacting motor
list wants in his car-power, speed.
smoothness. lexihiIity. ease of op-
Grafton, deDendability and endurance"
Concerning the increase in price Of
S105 on the omen body styles in the
face of the general tendency toward
lower prices on the part If most maxi
ers; General Manager w. C. Leland
said:
Eve simply could not continue to
produce a car ~ Cadilspc type and
quality at the old price without doing
so at loss: and don't think anvone
expects us to do that.
'The general tendency of other
makers toward reductions does not
particularly interest U.S.
1--WE shall continue tn use the best
materials we can obtain, which are
hest adapted for their respective uses.
Taken as whole. these Il o not cost
any less than they have been costing.
On the contrary. we are paying more
for certain materials now than in the
past
Everybody in the manufacturing