Hot Springs weekly star. (Hot Springs, S.D.) 1892-1917, 1915-04-30
PONY CAMPAIGN
Hot Springs Business Men Unite in Novel
Advertising Campaign

NV SP'"kS OuSMeSS Nseu UIiite 1T NOVel
Advertising Campaign
Yesterday was opening day for the
Shetland Pony advertising campaign
which is being conducted under the
auspices Of six representative business
firms of Hot Springs, through the Com.
meroial Enterprise Company, of Hast.
ings, Nebraska, and from the outset of
the affair and the great interest shown
it should prove to be great success
with interest increasing as it progresses.
AS an opening feature free matinee
was given at the Morris Grand Theatre
to which, especially the children of the
community was asked to be In attend
ance, and from the looks of things
about 4 O'Clock in the afternoon there
we're very few children who sent their
regrets but appeared in person to see
what was doing. The theatre building
was packed to its capacity and the kids
about raised the roof with their yelling
applause in assent of the comic reels
which we're shown to their delight and
for their benefit, and the hour or so of
entertainment was manifestly pleasing
to them all.
After the first reel was shown Mr.. F..
l.. Hartman of the Commercial Enter.
prise Company of Hasting, Nebraska,
took the platform and explained in
detail to those present the entire plan
Of campaign which has been arranged
for by his company with the six busi-
ness firms of Hot Springs, which would
continue for fifteen weeks beginning
April 29th, and close August 1lth.
and would be in the nature of q vote
getting arrangement for the children
and entirely childs prize proposition.
Mr.. Hartmen explained that the firms
responsible for the novelty, in an ad-
vertis!ng way, are giving to the little
boy or girl not over sixteen years of
age Shetland pony, saddle and bride
to the one securing the largest number
of votes during the campaign of fifteen
weeks and as a secondary prize an
Elgin gold watch will be given to the
one having the greatest number Of
votes every three weeks but no child
can get more than one watch. Any
child can secure the pony outfit and q
gold watch however.
The pony outfit will be awarded to
the one having the largest number Of
votes at end of campaign Auguest 1Ith.
The winners OF watch prizes will be
announced and prizes awarded at the
evening show at the Morris Grand
theatre on the following dates but the
number of votes from any contestant
will not be revealed. Watches are
awarded May 23nd, June 18th, July 3rd,
and July oath. Winner of pony an.
nounoed and awarded at the Morris
Grand theatre Saturday evening, Au-
gust 14th. 1915 when the standing of
each contestant will be given.
Either the Shetland pony or one of
the gold watches will be such an article
that any boy or girl will be proud to
call their own.
Mr.. Hartman explained that from
i
merchants who are in this generous
gift giving affair on every dollar spent
with them in cash or back accounts
they would give out in return one vote
for each cent TO the customer or 100
votes for every dollar, but five cents rep.
resentiDg the minimum purchase. Votes
will be given out in form OF coupon
tickets which are kept account of and
a space is left upon the ticket for the
candidates names. Each merchant is
supplied with ballot box under look
and key where the contestants as we'll
as those working for certain contest
ants may deposit their tickets and rest
assured they will be properly conserv-
cd and accounted for but the party de-
/ icnnfinnaoA nm Doro Sovoo\