davidaulloa/AmericanStories huggingface dataset:
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
PERSONALITY IN ADS.

What is it in one individual that
o;vas him greater influence ana
command over people than another
What is it in one salesman tha'
makes him more productive OF SAVES
than another? The answer OF these
questions is simple--it is personal
ity.
Personality has always had a won
derful influence in business. ae
salesman's success depend upon MS
nersonality, as he meets his pre-
pects face-to-face.
Personality speaks through Wit
ten words as well as through spoh-
en- words and the influence OF writ
ten words is just as potent as the
influence of spoken words. inc
press is fast displacing the pulpit
and the orator as potential force.
Today a new force is at work II
business. and instead OF one sales
man talking to one individual me
salesman advertiser talks 70 thous-
ands If the advertiser ruts the
same measure Of personality into MS
advertisements that the good sales
man puts into his talks to the indi-
yidual the results will be multiplied
/ by thousands.
1t is the personal appeal III the
salesman talks that makes what
he says productive of results. Inc
peronal appeal in advertisements IS
as essential to sell goods through
advertising Back of the personal
appeal must be personality, sincerity
and confidence. The advertiser VINO
is strong in personality and puts MS
whole personality in his advertise
ments has a big product, and be-
lieves firmly in his product. Will
have no difficulty in establishing
confidence.
The great orator in the prepare
ton of his Grafton takes into con
sideration the occasion, his prospec-
tive hearers and how best to sa!
what he has to say to influence
them. If the orator has great per
sonality. masterful Grafton and {
masterful delivery there is no ques
ton that he will influence his hear
ers.
What is true of an orator is tru,
of an advertiser. If the advertiser
has great personality, big pro
duct and prepares a masterful ad
vertisement he will influence hi
readers and big results will follow
in the natural course.-EX.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
ONCE TOO OFTEN

Sometimes we do things once too
often. 1t is an all-prevailing COM
mon habit and too often misfor-
tune.
The bather insists upon one more
plunge into the deep waters and new
er comes out.
The drunkard must have one more
drink before he falls into the gutter
The indulger in forbidden fruit
must have one more taste before he
is beyond redemption.
The aeronaut must always make
one more fight before his final chal-
lenge to cruel fate.
The prodigal son must be "a good
fellow just once more before he is
swept away in the crowd and lost
forever.
The hayward girl must see once
r.ore the bright lights of the Great
White Way before she listens to her
hearts appeal for penitence, but she
will never see her mothers face
again.
The crowd jeered the black cham'
pion of the prize ring when they So"
him fallen and beaten in Havana
He had stayed too long. He hat
fought once too often
So they will jeer all those @h'
turn their backs upon home, upol
church and Bible school for en-
more chance to have "a good tine,
.'I.et us eat and drink; for to
morrow we shall die" is the mo: I
of those who live in the Paradise Q
Fcols.-Leslie's.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
THE WORLD OVER

The national banks of the United
States numbered 1926 last year.
q q q
British investments in South
are valued at $s,ooo,ooo.-
900.
. = &
The polar regions embrace $780,
26S square miles and have 800, 900
inhabitants.
q u q
Paper clubs for policemen, prae-
tically indestructible, have been in
vented by an Englishman.
90 q
Since the abolition of the vodka
business the savings of the Russian
people has quadrupled.
= q y
The loss of life occasioned by
earthquakes generally depend on tie
density of population rather than
the severity of the shocks.
= 9 .
) Uraer the direction Of an 'nslish
engineer New Zealand plans to
spend about s2,500,0O0 to develop
its water power resources.
. q q
Emperor Yoshihito of Japan is an
enthusiastic militarist. He believes
in a great army and navy and in
levying the taxes necessary to pro
cure those expensive Injuries. 1t is
said to be his ambition to make
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
THE THING TO DO

Now go and spend some money
tainted for pure white lead and lin
seed oil, and see your residence is
painted, according to the rules OF
fIoyle. Your wife may have new
spring bonnet, imported and SUI
premely smart, with beads and BUGS
and doodads on it, triumph of the
hatsmith's art; and you yourself
may have new raiment, glad rags
that might adorn king, suggesting
you've received the payment for
those gold bricks you sold this
spring; Your sons and daughters
may be wearing a lot of togs that
can't be beat, and you'll imagine
folks declaring that you abide in
Easy Street. But they will say TO
one another. lie puts his money on
his back; he ought to hire a man
and brother to paint his old dis
/ graceful shack, With bogus pride
his chest is swelling, he flaunts his
gaudy rags all day. but the condi-
ton of his wdelling gives him and
all his tribe away" Go, get a brush
that's good and dauby, a can Of
painful lend you mine anC
paint your house and make it mob
by, and help to make the villae,
shine. Go, demonstrate that YOUR,
dandy at boosting up the painter
trade. and men will say you're
dandy, and pat you on the shoulder
blade Walt Mason.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

The Ocala Star is to be congratu-
lated on being elected to member
ship in the Associated Press, and be-
ing thus able to give it's readers the
benefit of the service of this great
news-2athering organization. The
Evening Telegram values its men,
bership in the Associated Press very
highly and considers that any daily
paper that is unable to secure this
service operates at very serious
disadvantage. But, of course, there
are always the scissors, if paper
doesn't mind being day or two be-
hind with the news and can fool its
readers
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
MAY 6 IN HISTORY

1S16-Murder of the French and
German Consuls at Salonica.
1898 Alarming floods in Mississ-
ippi.
1898 Roosevelt resigned as tss'S:
ant Secretary Of the Navy 10
recruit the First United
States Volunteer Cavalry.
known as the Rough Riders.
1904-The British under Colonel
Younghusband captured a
strong position near Karo
Pass from the Thibetans.
1s04-France decides to reject the
protest made by the Vatican
!. aginst the visit of President
Loubet to the King of Italy
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

Polk ought not be behind her sis
ter counties in such an important
matter as good roads. HillsbOrough
is coming to our county line with a
brick road; Osceola is coming with
a similar road to the line on the OPP
posite side. 1t is up to us to con-
meet these two pieces of road, and
thus do our share toward insuring
the great highway that will bisect
Florida and bring thousands of Wis.,
itors every year to view the beau
ties of our matchless section.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

That is encouraging news that
comes from Tallahassee today to the
effect that Osceola county is author
lied to build brick roads without
issuance of bonds, and that the
roadbuilding contemplated involves
brick highway the full length of
the county, from the Orange county
line to the Polk county line. A few
links like that and the Dixie High
way, or whatever other name may
be given it. will be glorious en-
tity. right through the heart of
Florida, while other sections are
still squabbling about what to call
II
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

Leesburs has been rather quiet,
but watch it jump to a place on the
map pretty pronto. Gilbert l1each,
who for everal years has been con-
nected with the Tampa Tribune, has
gone to the Lake county town to take
charge of the Leesburg Commercial.
and he will make that good paper
scintillate and coruscate, and do sun
dry other things that will tend to the
awakening and rejuvenating of that
community. Lucky Leesburg, to an
mex Leach
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
ORDINANCE NO. 1856.
An oroinanee Amending Section So Of ,bs
criminal Code Of the City Of lakelana
Florida 'ahu


Re it ordained by the BOARD Of C,mmissi,,,...,
uf the Iity nf Lab. aud
Section l. That section VI rs Of .ha ,,r;,,
the same is hereby amended 10 road ~
lows: a. iva
section ~, Whoever sells or cause, IN ! .
s"ia any slirtu"us. Vinous. malt or nher in.
'oAcaiihs LIQUORS, wines or heer. within III.
corporate limits of said municipality Of 1t
iahd as prohibited in Section 81. shall ,Inon
conviction be punished in a sum not exceed
ms Two hundred Dollars, or by imprison-
ment and labor on the streets or o,ha sui ~,
nc works OF the said municipality. NOT ey.
eeeding ninety days; or both fine and in,
prisonment'' "iu I'M
! hereby certify that the foregoing ordinance
No lse was duly passed at regular ~
SION OF the Board Of Commissioners Of n.
.ity OF Lakeland, Florida, on the s7th dav :,
April A. d. 1915 ' VI
Attest: '""itihah
II. L. SwATTS. City Clerk ar
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
NEW YORK FASHION LETTER
BY Maud Hall

New York, May 6-Frocks that
have a distinctly summary appear
ance are of transcendent interest
Just now. White net is used for
lingerie dresses this season. The
washable white net is selected ana
when the pretty frock is soiled II
may be sent to the laundress along
with white dimity and lawn cos
tunes. These white net dresses are
rather simply made with ruffled
skirts, or full, gathered skirts tuck
ed in groups. Shirrings are lovely
in net, but they do not launder very
satisfactorily; neither do net plalt-
ines: SO it is best to use narrow
white lace or frilled footing as
trimming on bodies and sleeves.
Snap fasteners close such frock in
visibly, and usually there is a slip
of accordion pleaed daphne silk, or
OF pussy willow taffeta to go under
meath. Such frOck may be worn
at a very informal afternoon affair,
/ or with handsome sash, tinted pussy
willow lining and dainty slippers, at
very formal evening affair in sum-
mer.
Lingerie models are coming to the
front now too for evening wear, ana
the most attractive among them are
1.-The simplest little frocks of sheerest
white organdie practically untrim-
med save for a little handwork or
perhaps binders or other httie
touches of white satin. These are
essentially youthful frocks, in which
girl may look her best, but the
older folk must need pass them by.
Countless cream nets, embroid
cred or plain and made simply en-
ough for ready cleansing, sometimes
even for Tubing, are shown among
the ready to wear things, and rob-
patterns of this sort, which reduce
the bother of making to the mini
mum, are many.
These nets, while not so ultra chi
as the silk tulles, are eminentl
practical, and one such frock is
valuable item in any summer ward
robe, without being, of necessity, al
, extraordinarily expensive one.
Coats fasten only above the waist
and show decided buttons. Higl
, collars are usurping the place of tn
! rolling collar, and the figure Of
f blouses. Many have the materia
cut away beneath the chin and thi
, gives more youthful appearance
than an all-round collar. Coat col
y liars are lowered on many models
but reyers are by no means abon
T doned.
, Few of the large hats of the sea
I, son are heavily trimmed. Thel
creators have leaned heavily upo
line, as is right! and fitting, but the
: have done much with color too. an
the flowers provided for milliner
- | DurOOSeS JnlS year dIC iho'S '
ever lovely and effective.
= The clustered small flowers al
;. the single small flowers in combin
ton with velvet ribbon are used
the large hats as on the small, b
a growing taste for large flower
: fects seems noticeable in the mill
. ery field in connection with the b
hats of the season.
= Big hats entirely of tulle or la
are many, and there are eXquisl
y. big hats of fine lingerie stuffs a
:. other big hats covered with bio
IA point linens, plaid or cross bar sill
a rough crepes. These last are like
No to take the wide brimmed sal
lines. Indeed, that wide brimm
an sailor promises to be the most 81
ed orally adopted shape for ordins
he wear with linens and morni
zee froeks of all kinds
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

Representative Wilson admits that
his statement relative to drunken
legislators" which went all over the
State and called forth legislative
investigation, was 'too bad and COM
prehensive. z That's exactly the
trouble with the statements of lots
of well-meaning but over-zealous
persons Better stick to the narrow
and exclusive truth, which does not
have to be apologized for.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

1t is strange what will incite
some persons to write alleged verse.
The Tallahassee Democrat has
double-column slab of 1t dedicated
to "Gus Muller's Barkeepers, but
we are not prepared to state wheth-
er it's po'try or pottery.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
r. A. M.

There Will be a regular eonvoca-
ton of the Royal Arch Masons AT
the Masonic hall this evening at
t:3o. All members are urged 10
attend.
BENZ. F. DRISCOLL.
Secretary.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06
SUBSCRIPTION RATES
From the same Office Is issued
THE LAKELAND NEWS,

A weekly newspaper giving a resume
Of local matters. crop conditions,
county affairs, etc. Sent anywhere
for $3.50 per year.
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-05-06

President Wilson, In his address
at the Associated Press luncheon,
made plea for caution on the part
of newspapers in printing uncon-
firmed news. A member of the
Florida legislature rushed into print
with story of general drunkenness
among the members of the legisla-
tive body, and he has been severely
condemned for it. But when Sem
ator Fletcher deplored just such
things in a recent address number
of holy newspapers threw connip-
ton fits and frothed about the at
tack on the liberty of the press. :
The political animus behind their
absurd display of righteous indigna.
ton was SO apparent as to make
their gyrations amusing.
While those connected with ar
afternoon newspaper are debarret
from sharing in the pleasures OF the
plan, the IelesTdH 10 Siau W SS'
the merchants and storekeepers O.
Lakeland, together with their EN-
ployes, enjoying the summer week
ly half-holiday, the first of which
occurs today. These periods OF rec
reation will do much for the phy
steal and mental refreshment of thu
workers. and no ones receipts viii
suffer because of the brief suspeh
sion of business. We relax too lit
tie in the chase for the almlght.
dollar and the afternoon of res
and enjo, ment will yield far great
er returns, in increased health aht
efficiency, than would be represent
ed by the small profits that migh
be the result of an unbroken grino
AS matter of fact. when all thu
stores close, as is the case nere' NJ
one is poorer by penny because O
the half holiday, for people will bu!
fully as much in Ave and one-hai
4 days as in six.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
CAPITALISTS DESIRE THIRD
PARTY

The necessity for a third party or
candidate in presidential elections be-
comes more urgent at every such cleo
ton. With two clear-cut, old-party can
didates the vote for the Socialist party
ticket would grow by leaps and
bounds. And the capitalistic defend
ers in this country know it. In order
to avert it they must put out third
candidate, who can rally to his stan
dard not only the dissatisfied voters
of the old parties, but also the radicals
of all shades and colors, Among them
the unsophisticated Socialists.
That was done in the last presiden-
tial election. Roosevelt was the radi-
cal who bolted. 1t will probably be
done this year again. Bryan will prob
ably be the radical, since he has al
ready bolted. But the dangers are
greater this year. Bryan has never
been president. His political record
is cleaner than that of Roosevelt. He
will secure greater support of the radi-
cal elements. Hearst has shown thus
far great admiration for Bryan despite
their former differences.
Let us not be carried away in the
waves that are to serve Bryan Let us
keep our organization intact, Let us
direct orr attention to the political
game so that we are not caught nap
ping when November, 1916, comes
around We have year before us to
maintain our equilibrium. Our forces
must show their strength now as never
before. We see the game Let us
beat them at it.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
PATRONIZE ADVERTISERS!

A weekly Socialist paper is the most
powerful advocate the workers have
1t is the one interest they should
make every effort to maintain and up.
build. Such a paper, like any other
requires advertising in order to meet
its expenses.
But advertisers do not spend their
money just for benevolence. They
will pay for advertising only when
they find that advertising pays. They
will not advertise in this paper for
any reason other than it pays them
to do so. Their test for this is the
custom that their advertisements in
this paper bring them.
Consequently, one of the best ways
to sustain this paper, is for our read
ers and friends, brother workers and
comrades to buy from the merchants
and to patronize the professional and
business concerns who advertise in
our columns. But don't stop at that.
If you do they will not know whether
advertising with us pays them or not.
1t is important that you tell them why
you are giving them your patronage;
that you do it because they advertise
in this paper.
Looking through our columns you
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
EDWARDS, NOT "CONSERVA-
TIVES."

We hear much of the terrible "con-
servativism" Of the workers. This
is undoubtedly a deplorable attribute,
and one which goes far to make pos
sible the continuance of wage slavery.
Also the ignorance and stubbornness
of the workers are links in the chain
which binds them to their industrial
masters. But more deplorable still,
is the native cowardice, moral coward
ice, of the sons of toll. A working
man who would face a lion in the
jungle without tremor, or who would
seek fame cen at the lannon's mouth,
turns pale and shrinks with cowardly
fear in the presence of new idea!
Here is where the real poltroon in a
man appears. The average worker
shuns Socialism and Socialists for
no other reason than that he is a
moral coward, through and through,
Only the courage which comes of
sheer desperation will drive the work
ers at last into compact body of
real fighters, ready to conquer the
earth for themselves and their wives
and children, or else die the death
of men in a holy cause,
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
AS TO ANARCHY"

If anarchy, in the ideal sense, ever
holds sway over men it must come
after Socialism has made room for it.
Man away from social connection
amounts to nothing. He counts only
when he is part of the social ma,
chine. He may be pin or a bolt, or
a screw or a wheel or shaft, but
there is place for all, and the ma
chine cannot work at it's best without
the aid of each. When Socialism
shall have perfected man-if ever
so that he will be law unto him
SELF even then he can only do his
best when he works in harmony with
his fellows. Mutual dependence is
the law of the universe 1t is Social
ism, not anarchy.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

In attacking capitalism, in helping
to bring to the consciousness of our
fellow workers the power and respon-
sibilities vested in them, and in teach
ing the workers the need of a political
expression of their class interests, we
are aiming at the very cause of all
the misery, crime, poverty and injus-
tice which now make of our so-called
Christian civilization mockery and a
by-word among right-minded men and
women.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
A PROPHECY AND
A WARNING
by MARK LEWIS

The resignation of Bryan from VIII
sons cabinet has given rise to great
deal of discussion, not only III the
ranks of the capitalistic press and
parties, but also In our party and It's
press. In the capitalistic press the
discussion turned upon unanimous
condemnation OF his action In our
press the discussion ovinced once
more the inclination of some Social
lists TO favor that which our enemies
denounce, simply because they are our
enemies, and what is bad for them Is
good for us. The result being, that
In our ranks Bryan appears as a great
emancipation to some.
To condemn Bryan as some have
done or to laud Bryan as others have
done does not necessarily involve n
contradiction between the two diverse
opinions. Each opinion may BIO true,
from the viewpoint 1t is considered,
and In each viewpoint there may be
an iota OF truth and justice.
Those who laud Bryan postulate
him as the greatest peace advocate,
whose love of cause and fidelity to
a principle has led him to throw up a
position Of honor and authority and
retire from public life. They regard
1t as a splendid example of self-sacri-
flee and devotion, seldom noticeable
in the average politician. Further
more, they believe that his action has
averted war, and is therefore worthy
of highest praise and sanction.
Those who condemn Bryan have an
infinitely greater number Of facts
that are against him, and are very i'm
portant. First of all, we have those
charges made by the press in general,
and that is that Bryan acted treacher-
ously in leaving the president in the
most crucial moment of American af-
fairs, and that his principles are sub
ordinate to the general policy of the
administration.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

will see who are the persons and
concerns whose advertisements help
this paper to fight the battles of the
working class and to carry on the war
fare for cleaner, honester, juster and
humaner political and economic con-
ditions in this commonwealth and this
community. The very least you can
do in return is to take your trade to
these persons and concerns.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
THE OFFICE SEEKER

A man with deep and steadfast
longing for office will run excitedly
around begging everybody he sees to
sign his nomination petitions and then,
when he finally gets enough sigma
lures, will put on a clean shirt and
announce that if the call of duty comes
he will not disregard the summons.
Ohio State Journal
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15
BRYAN radiCtoryPOIiCies

his influence to secure peace, and even
worked for war.
TO some Socialists, who would have
peace at any price the action of Bryan
in resgning his office Ia virtue that
covers all of his sins They evidently
believe that by some divine inspira
ton Bryan has suddenly perceived his
duty, and followed II as God would
have him do. And they are willing
to applaud him, praise him, admire
him.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

Bare-faced covetousness was the
moving spirit of civilization from it's
first dawn to the present day. wealth,
and again wealth, and for the third
time wealth; wealth, not of society,
but of the puny individual, was its
anly and final aim.-Engels.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

The republic of San Marine, which
recently abandoned neutrality, seems
to be more successful than the other
belligerents in keeping its campaign
plans and the movements of it's
armies secret.-New Orleans Times
Picayune.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

OF course, one has to keep in mind
the practically inexhaustibie territory
Russia has to fall back on.--Washing-
ton Post.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

Indications are that Mr.. William r.
Hearst doesn't own single ranch in
Germany.-Boston Transcript.
The Northwest worker. [volume] (Everett, Wash.) 1915-1917, 1915-07-15

We know one kind of tented field
Mr.. Bryan isn't so averse to.-Colum-
bia State.