New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-24
VIEW Of 23eO ST. LOOKING EAST FROM III AVE-,
Realty Tendencies in Chelsea Section
Wholesale Trade Cnre-Change VII
New Large Retail Shopping Zone
Meet of Folow-Aea Being More fHm-
y Linked Subway System of Entire City,

: the home place OF many notable per-
! sons Of New York. II those charms
/ have so long withstood the efforts OF
many spectators 20 change them IN
past building decades, ~ IS reasonable
10 presume that they will lie able 20
remain intact in the immediate aud far
future. and that, as in the present they
will blend nicely with whatever new
orders of building forms are there cree
atcd, whether of business or resi-
Dental class.
Many men say, and they speak after
long deliberation, that the Pennsyl-
vania Station, at 33d ST. and seventh
va, is going 70 exert a most beneficial
influence in the transformation that is
bound 70 take place In this section IN
about the next ten years. Some prom
nent real estate operators and others
in the market have been so carried
away by the glamour Of other parts OF
the city that they do not give thought
any more 20 the Pennsylvania station
being IN the Chelsea section. except
when some one advances the argument
that a site or parcels have undeveloped
values because they are near or con-
tiguous 20 the Pennsylvania Station.
I hat station will be still standing and
performing a more valuable service
than now after most Of the latest build
irgs of the shopping or Amusement
centres are in the discard.
Joseph w. Cushmsn, one Of the fore
most real estate brokers Of the section.
in outlining in THE Real Estate Rec
ord and Guide" last year the probable
future of this part OF the town. said. in
part, as follows:
THE growth OF 23d ST. itself as q
wholesale centre for specialties, laces,
china, glass, etc, is apt 20 continue,
and gain increasing force. The stand
ing of the many firms that have al
ready leased quarters IN this vicinity,
and the fact that they have been so
long established in old quarters, as
sures a permanency for the new neigh
borhood that IL never possessed in the
past.
THE rspidity with which this change
is coming, as well as the high class
character Of the firms who have al.
ready located and others who are still
negotiating, is most encouraging for
the other owners and tenants In 23d -.
IL is our opinion that this movement
will extend both east and west, as well
as north and south. of 23d -.
THE large Office buildings OF the
Metropolitan Life Insurance Company
and the Fifth Avenue But ding have
already identified Fifth Az. and 23d ~.
with high class business corporations.
Other corporations and firms needing
larger amount Of room or buildings o;
their own will be compelled 20 seek
quarters somewhat further from this
centre. IL is likely that parties max
ing leases AZ present will be able 10
secure very much better terms than
they will short time from now.
"Twenty-third 81 began as residen-
tial centre Of the highest character.
Il then became a retail section, second
20 none. With It's largely increased
accessibility 10 would seem safe 20
Judge the future from the past and
predict for this street career az
wholesale and business centre that will
surpass even its own brilliant history.
THE former Horncr furniture build
ing, az 90 20 81 West 23d ST, vacated a
year ago for the new Offices In 36th st..
near Fifth av., has been remodelled and
occupied by one Of the large toy i'm
porting firms OF the city, the Strobcl
e. Wilken Co. formerly % lower Broad.
way S. Herbert 8 Co. importers OF
cut glass, have moved 10 35 and 81
West 23d 81. The chinaware and glass
importing house OF Lazarus & Rosen-
field, long situated in Murray st.
has leased the old Met utcheon build
ing. az IL West 23d 81. In addition 10 =
portion Of the 22d 81. building. in tho
rear. The pod ST. building Is held en-
a long leasehold. Space In the Dutton
and Putnam publishing houses has
been leased for long term by the
Arnold estate 20 the Wholesale lace
firm OF Loeb & Schoenfcld. The Sixth
Avenue and Twenty-third Street Cor
poration, OF 3l5 Canal 80, has also
leased from Ida VI. Powell the south.
east corner OF 23d A. and Sixth sy..
Continued on page Z, column 2