Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-08-18
REGISTRATION OF BUYERS
BREAKS PREVIOUS RECORD
Nearly 800 Southern and Virginia
Merchants Here for Better
Acquaintance Week."
OTHERS WILL ARRIVE TO-DAY
Visitors and Hosts Crowd Jefferson
Hotel Auditorium to Hear Adj
dress by Max Holtz and Enjoy
Buffet Supper.


rdr exceeding any number OF NOR
'"ah's VINO nave ever before assembled
III Hichnond for the second day of
Better Acquaintance Week" nearly
800 buyers from Virginia and the two
Caroiinas, representing the vast terri
tory dependent upon this market for it's
goods and wares, assembled with the
! Richmond Jobbcrs and manufacturers
last night In tho auditorium of tho JEFF
larson Hotol to hear an address by Max
ftoltz, president Of the Economy Ser
vice Company. of New York, dealing
with problems OF Importance to the
merchant OF tho small town
Inc attendance established new
record Tor the early part of the annual
event which has become an institution
IN hichmond. attcstinE the rapidly
growing popularity OF this city as the
trading center for this State and the
two States to tho South. No better evil
dence could be desired of the cduca-
,ionai value of the yearly event that
ance. tho retailers of Virginia and
North and South Carolina. and the men
from whom they order their wares
DABNEY EXTENDS WELCOME
TO VISITING MERCHANTS
Business Manager w. T. Dabney, OF
the Richmond Chamber of Commerce,
introduced by Alvin NJ smith well
coined tho visiting merchants TO Rich
mona on behalf of the commercial and
industrial interests of the city Mr..
| smith then introduced the principal
speaker of the evening
Mr. Hoitz, who is man of wide bust
ness training, and an expert OF ma
tiolni reputation in the building up OF
! DIG business. imagined himself a mer-
chant in small town, and in discuss
| ing The Frequent and Profitable Stock
Turn over" told what he would do to
ouild up his trade and to realize tho
best profit possible OF the amount in
| vested.
Tho modern agricultural principle Of
intensive cultivation, said the speaker
| is just as applicable to merchandising
rs II is to ttlling the soil. y small stock
IN trade. 5udiciously handled and quick
! ~ sold, is, he said, more profitable in
the end than n larger stock. badly han.
died and held indefinitely
FREQ UENT TURNOVER
is SECRET OF SUCCESS
Mr. Holtz said that. were he mer-
chant In small town, he would first
| become acquainted with the people OF
tho community. He would know them
| all, and inquire into their needs Then.
| no said, he would meet the out of town
people, and make the surrounding coun-
try part of the community in which
he conducted his business. If there
| were people who were not dealing with
| him he would find out their reason for
! not doing so, and cater to them ns in
| as possible.
lie would find a jobbcr, he said, who
could best supply his needs, and deliver
! the goods he ordered in the shortest
| space OF time. The element of time he
said, is most essential in the frequent
| turnover. md it is only in the FREQUENT
| law
! Tho retailer. said the speaker has
TWO functions. that OF merchant and
that OF banker. lie must sell goods
and he must finance the farmer \ III
rcctorate In the town bank. said Mr.
ltolt2. Is valuable asset to the small
merchant. II he Is officially connected
| with n banking institution he may. on
good collateral. negotiate loan for
| his farmer customer and with the cash
the farmer can trade to better advan-
tagc, and the merchant can afford TO
sell the goods Mt n smaller profit,
EMPHASIZES IMPORTANCE
OF STANDARD PRICE
Mr.. IIoltz strongly emphasized the
| Importance Of Il standard price on all
goods, tho good results that may ac-
crue from profit sharing business
and the satisfaction OF small orders
and quick selling.
| Each day brings additional evidence
that tho attendance at the third an
nual 'Bettcr Acquaintance Week" will
be the largest since the Inauguration
OF tho event. Many of the merchants
who registered yesterday had trav elcd
| long distances to the market gate
way to the South" From North Caro-
lima and the uttermost parts OF South
Carolina. buyers. attracted by the Won
derful advantages Richmond offers as
n market, poured into the city to do
their fall trading. Some came as old
n n n a n n n ut hn,.n
gers seeking new alliances. All will
come more frequently hereafter
WHOLESALERS REPORT
SOME HEAVY SALES
Every indication points to the tran
saction of an unusual volume OF bust
ness this week Never before, the
wholesale merchants say. have the Wis
itors traded so briskly during the first
two days. One house reported eight
orders placed yesterday before .
o'clock. aggreEating nearly $4,000. The
influx of visitors is expected 10 reach
high tide to-day and tonight.
To-day the visitors Will he taken for
n boat trip down the James River TO
City Point. The river traverses sec
tion OF singular beauty and Of great
historic interest. and to those who have
never taken the trip before. il will be &,
rare treat. There will he music and
refreshments on board. The boat Will
4 leave inc old DOMINION Wnar!, 1T the
foot OF Main Street. at o'clock this
afternoon and return tonight at 10
o'clock. This VIII give the merchants
practically all day in the city.
Tomorrow night at s:30 o'clock tho
visitors will gather on the roof garden
OF the Richmond Hotel for n gct-to-
gcther party Music and entertainment
OF nil kinds will feature the evening"
Merchandise prizes and souvenirs will
also be distributed.