Evening journal., 1915-12-28

MADE TOT the success OF the OOuSuiu-
ers' League Early Christmas Shopping
Campaign. as being the Consumers
League. the merchants. the shoppers,
the Department Of Education. tho
school children and the newspapers.
He said that the Consumers League
had done pioneer work in inaugural
ing such campaign here and added
that the SUCCESS of the campaign was
due almost entirely to the excellent
leadership OF such women as Miss
Shearman, Miss Anna Woods Bird
Miss Mary S. Malone and others. He
said that no campaign had ever been
conducted here more systematically
energetically or intelligently. In or
der to inaugurate this movement here
he said, the leaders of the league were
forced to break down prejudice of
years standing. as he thought the ma
jority Of merchants are jealous Of their
own prerogatives. Each merchant de-
sires to transact his business in his
own way and resents anything that re-
sembles interference. Mr.. Carter said
However" said Mr.. Carter, 81 am
glad to say that the ice has been
broken and that the merchants OF
this city are now cooperating with
! the league in its efforts to better con-
ditions. The merchant now sees that
the Consumers League is not trying
TO interfere with his business in any
way. but is working for the mer-
chants as well as for the consumers
benefit
"And just what have been some oi
the results Of the early Christmas
shopping campaign?" asked Mr.. Car.
ter. There has been less congestion
better service and easier work moi
only for the merchants. but for every
branch of service in cooperation. Thai
many of the merchants report an in.
crease in trade OF from 80 to so pei
cent. is sufficient proof Of the sue
cess OF the campaign.
"The shoppers themselves" said
Mr. Carter, "have found it necessary
10 readjust themselves to the early
Christmas shopping movement Hus
bands have to furnish their wives
, with money earlier, while wives have
I found it necessary to readjust theil
I time to early shopping. To tn,
e splendid cooperation of the Depart
e ment of Education. OF Superintendent
F, OF Schools Clifford ]. Scott. of Pro
fessor A. II. Berlin. principal of thu
e High School, and of all other schoo
% principals, and lastly, OF the schOO
e children themselves, is largely du'
@ the interest that was manifested IL
i the contest and TO the success of tn
q campaign here. AS a newspaper man
3 and one who had done newspape
work in other cities" Mr. Carter said
$ that he had found that all open
Q minded newspapers stood behind pub
, lie spirited movements in which tn
4 welfare OF the community was yitall.
d concerned, and that he believed tina
g in no other city was that fact NOR
q pronounced than in Wilmington.
n Merchants Benefited.
@ Mr.. Snellenburg spoke from tn
/. merchants viewpoint of the campaign
( He said the merchants have foun
i. that It pays TO shop early. not onl
Al from a commercial viewpoint. bl
4 from an ethical one as we'll He sal
I that under the plan the shopper hi
n more time to select goods, and he r.
k ceives more courteous treatment fro
p the salespeOple. The girl behind n
r counter is benefited as much as n
e. shopper. He also said that on Chris
~ mas eve the Snellenburg store close
IS at 10 o'clock, and that by o'cloC
s. the rush was practically over.
,r "I consider the movement one
j. social uplift," said Mr. Snellenbur
IS and one that is aiming for higher an
r. better things"
Joseph II. Martin. editor Of u
Delmarvia Star, said the Star was