Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-06-05
Comfort Attributed Strong
Factor in Hupp Success

The biggest single factor that has
materially increased Hupmobile busi-
ness this season." said E. c. Ems
minger, local distributor. lis the COM
fort features of our models.
Comfort in touring has become
such a big item with the automobile
public that it is almost the first thing
a. prospect thinks of when buying
motor car. People demand car that
can be driven with ease, that requires
little physical energy in keeping it in
perfect shape, and one that can be
driven over the toughest sort of roads
with little or no trouble to the riders.
Motor car comfort can be divided
into three classes-first, comfort OF
driving; second, comfort OF handling
which consists in keeping the car in
running order: third, comfort in rid
ing. The motor car that does not IN
clude these three cardinal principles
in it's specifications cannot hope Tor
any great success. 1t may have a
number of features, which, on the sur
face. appeal to the buyer. but in the
long run the comfort elements 1t lacks
will show themselves.
The majority of motor cars owned
to-day are used primarily for pleasure
Touring is the greatest of our outdoor
sports. 1t follows that automobile
users naturally drive cars that afford
the utmost comfort in driving, as a
long days iaunt is extremely tiresome
IL your car is not equipped to give
comfort. The springs must be big
and easy acting; plenty of room in the
tonneau; no crowding of passengers;
soft. deep upholstery; no jarrins OF
jolting on rough roads-these are the
chief requisites propects demand TO-
day in automobiles.
1T is but natural that comfort
should be such consideration in the
purchase of motor car. In the first
days of the automobile the only
thought that was given to motors was
will it run? No matter what car
looked like or how it was built, the
fact that 1t would run meant that II
was a good automobile. To-day all
cars are good carsl Every car will
run. And so the public has turned its
thoughts to comfort and demands a
QaY that implies easy starting. faciale
liberation, smooth riding. plenty of
room freedom from mechanical worry,
reasonable operating cost and a multi
tude of other things too numerous TO
mention.
In designing the Hupmobile. Hup-
mobile engineers have carefully fol-
lowed this demand of the public. Com
fort for the motorist was the big
thought back of the 1915 Hupmobile,
The car is large, has plenty of room
and the long wheel base with big pat
ented springs give a riding ease which
is very hard to surpass. \ COM
mendable feature in this new Hup-
mobile that greatly adds to the COM
fort of driving and lessons the physical
energy and worry on the driver is the
nonstallable motor. This permits driv-
ing in the heaviest traffic with perfect
confidence that the motor will not stop
and is one of the reasons why the
Hupmob bile has become so popular this
season with women drivers.
"I believe that in the future auto
mobile engineers will give the subject
of comfort more attention when de-
signing new models. 1t would pay en-
gineers to get closer to this subject
and find out the requirements of the
public by associating themselves with
what the user wants. This. of course
will take time. but we will surel- see
the day when all automobiles will be
designed from the comfort stand
OCint.H