Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-09-14

tant departments since the trst Reo was designed
e and made and Sold
ALL WE'VE LEARNED WE'VE KEPT right in
the REQ organization.
: AND IN THE FAcToRY-do you know there are
scores of men in the REQ factories TODAY working ON
these latest REQ models who worked the very first
ReoP Hundreds who have been here six to ten years
we've kept" Every man has become specialists
an expert-at his particular task.
REQ DEALERS ARE RESPONSIBLE however,
the credit is eirsfor the biggest item For but for
the unprecedented action and the hearty cooperation
Of hundreds of REQ Distributors could not have
placed these cars in your hands at these prices.
f LIKE THE FACTORY ORGANIZATION the REQ
Dealer Organization has been with from the first
Many of the principal REQ dealers have sold Reos
exclusively ever since the first REQ was made.
WELL, THIS SEASON WE WE'RE confronted with
problemprice competition to extent greater than
ever before.
OUR DEALERS INSISTED that. even though fortified
with REQ quality and prestige, still they could not
wholly ignore price competition
. WE CONTENDED that price did not matter that it
fooled no one at most only small percentage of
buyers and they not the most desirable.
WE SHOWED THEM that the cost of making Reos
could not be materially essened without reducing the
quality our plan was to improve the quality
wherever and whenever possible
WHY, WE REQ FOLK wouldn't want to be in business
FIVE couldn't feel could make better cars this
than last; next year than thisl
WE SET OUR OWN STANDARDS and will always
ignore those of others-at least when they trend
downward.
BUT THEY PROTESTED that the average buyer saw
only the price tag. That while he the reduction
in price, he did not notice the reduction in quality
in value So. they wanted competitive price
Rcos well as REQ quality in the product
THERE WAS ONLY ONE WAY it could be done
that was the dealers would agree handle REQ
on a smaller margin of profit than is the rule with
other We told them if they would agree to that
could set price on REQ cars that would create
genuine sensation
AND THEY AGREEDl It is unprecedented action
believe. And that the hundredsof REQ Distributors
assented to the plan due to another unique cond
ton-namely the extremely low of selling and of
giving service on REQ cars.
A CANVASS SHOWED this remarkable fact: That the
average cost of the dealers guarantee on REQ car
the cost of keeping it in perfect running order and its
buyer thoroughly satsfed-was less than six dollars
per car per yearl
JUST COMPARE THAT with the cost of maintaining
some makes of cars!
WHY, ONE OF OUR DEALERS who handled two
other lines last season-but who says most emphatic
ally, he will handle Reos exclusively hereater-tes
that the average cost to him per car on one of
those lines was 500 and on the other $49-while REQ
averaged in his case $4.75 per per yearl
AND THAT WASN'T ALL. The factor that REQ
Distributors consider important is the customer
satisfied or the reverse For you must know that
though that dealer spent 500 to keep certain
running he still could not keep the to whom he
had sold that satisfed-not by taking it
back and standing the full loss itself.
HE COULD NOT REIMBURSE him in dollars for
the delays the disappontments and the aggravatons
he had suffered.
so REOS WILL BE SOLD in the future on a lesser
margin from the dealer to land factory margin
has always been close safe) than any other
automobile in the same class or of higher price
AND YOU AS REQ BUYER get the full benefit
Lansing, Mich, U. S. A.
AUTO CO., Inc.
Washington and Idaho