Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-08-07
JEFFERY FOUR NOW
SELLS AT $1,000
Larger Than Last Year, Lighter in
Weight and More Power,
With Chesterfield Body

This car is represented here by the
Bentz-Landis Auto Company at 1908
Logan street.
The Jeffery company also announces
the Jeffery Six at 81 $50 with the same
specifications as the Jeffery Chester
| field Six which sold in large volume
during the past year at $3.50. The
silent worm drive, Manchester canti-
lever springs and other notable fea-
lures which have made the Chester
field leader among light skies will be
continued in the new Six in addition
to certain refinements, making for
even smoother, quieter operation.
The chief emphasis, however, of the
Jeffery company will be placed on the
new Four. In discussing the Jeffery
plans for the coming year, e. S. Jor-
dan, general sales manager and sec
retary of the company, said: I'm Of
fering the Jeffery Four to the Amer
lean public at $1,000 price it is not
the purpose of the Jeffery company
to meet temporary price conditions nor
to compromise with an imagined desire
on the part of dealers and the public
for cheapness. On the contrary, it is
the aim and determination of the JEFF
fiery company to establish the Jeffery
Four as a standard car at a stand
ard price.
The new price is the direct result
of the continued popularity and con-
stantly increasing demand for the JEFF
ferry Four. This has brought about
large scale production with it's conse-
quent economies. We have reduced
selling expense and overhead. We have
cut the margin of profit. We have in
troduced certain advanced methods of
construction which save money and
we are now able to give the public
more car at S1.035 than has hereto
fore been possible to give at the origi-
nal price of $3.50.
We have refused to go below the
$1,000 price because we have found
it impossible to produce a quality car
at less than $1,000. We are not charg-
ing more than $1,0S5 because we have
perfected a car which in quality, ease,
comfort, efficiency and economy will
satisfy the most critical buyer, not only
at the time of purchase, but after he
has driven the car for a number of
seasons.
"One of the most important things
which we have accomplished is the
solution of the depreciation problem.
Automobile owners can now buy this
car at S1,035 and drive it for a num-
Der of seasons without suffering the
marked depreciation which has been
such an unfortunate feature of the
automobile business. The price is
standard price-the car is a standard
car. We offer the Jeffery Four this
year as the standard American auto
mobile at standard 81 900 price"
The new car, it is further stated at
the Jeffery factory, is not a COM
promise in any sense of the word. It
has been built to maintain and in
crease the reputation of the original
Jeffery Four. This was the car it
will be remembered, which introduced
the high speed type of motor in this
country. It's remarkable road perform
ha 1f =, i. -
owners during the past 2b years has
given it an enviable place among the
high grade Fours. It's price was $3.50
when 1t was announced 212 years ago
last Spring, with a greatly increased
volume of business, the price was re-
duced to 81, ,275, and the orders poured
| in at such a rate that within ten days
of the announcement the factory was
1900 cars behind and was compelled
to work "a hours a day in three 8-hour
shifts seven days in the week all
! Spring long in order to keep up with
| the demand.
1t will be seen from iris that there
Is nothing experimental about the new
| Jenery Four. The only mechanical
| changes are matters of simplification,
making for les weight and greater ac-
feasibility. The new car weighs but
1850 pounds-200 pounds lighter than
last year. The motor is essentially
the same, but develops more power
on the hills than last year. The unit
power plant makes for greater sim
plicity and essibility.
The starting and lighting system is
the famous Blur, the same as used by
Packard. The Stromberg Model KR2
carburetor has proved out a wonder
| fully economical gas user and a great
developer of power and speed. The
clutch is of the dry disc type, The
| InnnrV-htt Of
type used by Pierce-Arrow. The rear
springs are extra length-2 inches
| longer than on the original Jeffery
Four-giving an ease of riding at high
speeds over country roads not found
elsewhere except in the highest priced
cars.
1t is said that the new Jeffery -Four
is even smoother, quieter and more
| powerful than the original car Those
| who have ridden in ii are enthusiastic
over its freedom from vibration at high
speeds and its ability to hold the road
and maintain high average mileage
| on cross country trips.
| In building the new Jeffery -Four
1T has eebn the aim of Jeffery engi.
neers to produce a car which would
| even excel the original Jeffery Foul
in tire and gasoline economy-at the
same time offering the public an auto.
mobile of standard seven-passengel
| capacity, SO Inat the average owner
who insists on quality and who fre.
quently wants to take out more thar
five passengers could satisfy these
needs without paying a high price tC
start with and without footing bis
gasoline and tire bills each season.
Figures gathered from Jeffery Foul
owners on tire mileage, gasoline con
sumption, repairs and replacement,
covering a period of years come as ;
revelation to the average AUTOMOBILE
owner whether he has been driving
low-priced care or a high-priced car
For example, on the Jeffery Four tn,
average owners cost for parts in the
past 2 " years has been but $500
One of the chief reasons why such
excellent results have been attained Il
said by Jeffery officials to be the fact
that the Jeffery is 93 per cent. bull
in the Jeffery plant Practically
every operation is under the direct
control of Jeffery inspection. Jeffery
standards are insisted on throughout
The Jefery company is not dependent
upon parts makers and is directly re.
sponsible to the public for the quail
| ity of its automobiles.
The body of the new Four is of the
distinctive Chesterfield type-combin.
ing grace of line with comfort and
roominess. 1t has an individuality
which appeals to people looking for q
car that will stand out from the ordi.
nary.
With these two automobiles. the
Four and the Six. combined with Tho
famous Jeffery Quad, the truck thai