Arizona republican., 1915-01-19
HALF HUNDRED
 PUBLICITY MEN.
Ad Club Meets in First Ses- sion of New Year and Hears Why Phoenix Grows from Number of Interesting. Speakers
Phoenix is 2 good town.

nanciers who is opening up the new Central bank here. clinched it. when he made few remarks for the edifcation of the publicity men, gathered around the luncheon table at the American Kitchen yesterday noon. And to make tt more plain, all those present started out with the firm belief in the town wherein they live, so it was admitted freely, after all
 It was the first meeting of the new year, and the first meeting under the new president, Garth w. Cate Over half hundred live wires congregated to consume good food and listen to
 pointed sayings.
 Fielding was first From him came the hearty assurance that the town pleased him and that he was going to try aWfully hard to please the town. His best stunt, he said. was to take full page advertisement in a New York dramatic publication in order to let the play world that revolves about Broadway that the present address of the Lubin company under his direc- tion, was Phoenix. Arizona Tt win be
 
 type' he said.
 Civic Crime, defined as the ordinary careless with which the average man permits someone else to tell him who shall represent his neighborhood in state lawmaking bodies, was the sub ject handled by Hon. T T. Powers of Maricopa county, formerly a speaker in the legislative councils of Arizona. Mir Powers said that the laws state makes constitute one of it's greatest ad- vertisements The world hardly ever notices it when q state passes good law. but when il gets a bad one. every body finds out about it. You pay too ] much attention to who shall be gover- nor or sheriff-mere administrative of fices, these-and you don't take enough interest in the men who will make the laws that you must live under H. K. Behn waxed witty over the idea of man who knows all about Bull Tractors. trying to sell and ad- vertise dry goods It was his subject, ! and he treated it just like he wanted to -humorously. His match was s. w. Marto, who had to tell about selling hardware from the standpoint of the 1 dry goods man. He took the club through hardware store, and showed how similar the inner workings of the advertising departments may be made. Publicity for grocery store may emanate from an expert in mems clothing, according to NJ. R. Murray. who brought up 6 number of good ! points in connection with cleanliness. 1 His grocery shop, he said. would he bright and shining both inside and out. and that in connection with newspaper | publicity. would take care of his trade. | He advocated the cash system for new ! institutions of this sort.
 P. K. Lewis. who is president of the 1 Anchor Trust company and one of the l incorporators of the Central Bank of | Phoenix. was visitor at the club. He was called on for few remarks. and used his time to tell the members how ! well he liked this evidence of d live 1 community. He had heard Phoenix 1 was up to date. now he knew it. l J. G. Spangler, cashier of the Mesa | City bank told about the way that tight
 little institution. kept it's motto The
 Bank Of Service. We Treat You Right,
 before the people.
 | J. C. Norton responded 10 request l for enlightenment on the mule, dairy and doctor business with few remarks on clean stores and clean dairies l Dwight B. Heard followed him with
 q short congratulatory speech on the growth of the Ad club. He reserved his remarks on Civic Pride and the
 Fourth Estate until the night meeting 1 of the board of trade.
 l President c. w. Cate announced that 1 he deserved a vote of thanks for having l printed his inaugural address instead ! of promising to deliver it. With his 1 address, he listed the officers and com mittees of the club together with the | phone numbers. His address:
 ] Of the many opportunities for serv- I ice that await the Ad club probably | the most important is that of making l advertising more effective. Many | questions enter into this, but I am sure that you agree that the first step is to | make advertising worthy of confidence. l reliable. So the thing for us to do is | To get Denlnu the NlSlldnCe committee ] of this club, and aid it in it's work with 1 the M X M." to secure the passage of l the printers ink Truth in Advertis- ing law through the Arizona legisla- | ture. Every member really belongs to l the vigilance committee, and every one should help in the vigilance work.
 The program committee promises | many interesting, constructice pro- grams this season. Not only will gen
 eral sales and publicity methods be discussed. but the detailed work of the | ad writers will be considered. The Ad 1 club should be the clearing house of 1 Phoenix ad men, a center for the ex- | change of helpful ideas in adwrting and Sales-creating.
 | There are many ways this club can serve Phoenix, and whereas allowed we will regard it privilege to aid both the board of trade and the Merchants and Manufacturers association, partic
 ularly on matters of publicity. This club will gain in strength and respect
 in proportion to the service rendered to it's own members and to this com-
 munity.
 II Attached is a list of your officers and
 committee members for 1915 Keep it F for reference, and when you have any
 good idea for the membership public ity, program, or any other committee,