davidaulloa/AmericanStories huggingface dataset:
The state herald., 1915-01-01
PINE I'VE ACTS LIKE POULT LTiCt
S1600 AII EoaMa OF a.iA pSaAksl

DR.. X. G.. SAPERO
Eye, ear, nose and throat specialist Of
Denver, will be in Holyoke, on Dec 1919
1914, at the Sears Hotel. consulta-
ton and examination for glasses free
The state herald., 1915-01-01

EYE.EAR NOSE AND THROAT.
DR.. Sapero, the Denver specialist,
will be in Holyoke, at the Sears Hote
Dec. 1919 1914. Consultation and ex-
animation for glasses. free
The state herald., 1915-01-01

Order your calling cards at this offic'
The state herald., 1915-01-01

Fer fsle nlo flustitr paspa rtouts
3 for SC. F. l.. Hoyt. +.
The state herald., 1915-01-01

Patronize the home business mon
The state herald., 1915-01-01

Farms for rent, With or without build
ings.-Philip Zimmerman.
For rent. farm land near Holyoke.
Inquire at Herald Office
The state herald., 1915-01-01
Christian Church.

Sunday School 1880
Preaching ll:30
Christian Endeavor 7.g
Preaching 500
Mid week prayer meeting and Teach
ers meeting $500
Subjects:
We have room sufficient to acconmo-
date all our friends and cordially invite
you to attend our worship.
The state herald., 1915-01-01

Bring in your advertisements.
The state herald., 1915-01-01

r,rs, pub, Dec ?
i.as, pub Jan H.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22
THE NEWSPAPERS
FREE SERVICE.

If Board of Trade is organized to boom
town, it finds that it is expensive work. Secre-
taries must be hired Office rent paid supplies
must be settled for in cash. People usually make
no discount because the work is for a public
cause
Meanwhile the newspaper is booming the
home town all the time and for the most of the
services it renders it asks pay. If its motives
not wholly unselhsh, at least it is far-sighted
enough to expect its compensation in the added
prosperity that comes to all enterprises when a
town grows.
In view of all this unpaid service, it is fair to
ask reciprocal spirit on the part of its home
community The Sentinel is not complaining of
its support, which has been generous and friend
ly, as this issue fully attests. 1t merely reminds
its readers that when they pay down their money
for subscription they not merely get their
moneys worth in the form of news, but they are
helping to support an agency that gives unpaid
service all the time for the development of the
community.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22
THE PROFESSION
OF HOUSEWIFE.

The recent Yazoo County Farmers Insti-
tute and the demonstrations in Home Economics
by Miss Blount seems to have revived interest in
the profession of housekeeping. In other cities
women's clubs are arranging courses for next
fall with lecturers on the subject of home eff
cheney
The great majority of women are hard-work-
ing people, who may not have studied household
efficiency scientifically But they have put an
enormous amout of toilsome labor into the prac-
tice of the art.
To some others, household cares have been
tedious and boresome task to be shifted over to
servants as much as possible.
The efficient and economical running of
home is business problem that should be no less
interesting than the details of running a news
paper store, or factory. Educational institu-
tons, clubs, and other agencies have given too
much attention to the world of books and art.
too little to this fundamental business problem
affecting every familys welfare. The women's
clubs are evidently seeing it.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22
THE SENTINEL
ADVERTISING SCHOOLING. /.

The newspaper worker is often asked by
merchants and their employees as to what is the
secret Of writing effective advertising The SEN
tinel begins with this issue series of articles on
"The Art of Advertising The writer feels that
the subject is very large one, and that some who
read these suggestions may know as much about
il as he does. The Lessons" are based however
on much reading and thought. discussion of the
subject with merchants and observations of how
particular advertisements work in practice and
personal experience
The advertising expert of ten years ago set
out to amuse and entertain his readers. He
specialized in agile turns of thought But after
you read his copy, you knew no more about his
goods than you did before
Advertising today has reached a simpler
basis. The merchant who never studied advertis-
ing, but has common gumption, may write very
effective notice. There are certain principles
however. which he must follow, either by luck or
intelligent choice. if he expects his advertising to
be thoroughly effective.
The first principle is the need of what is
called 'reason-why copy" The successful ad-
vertiser of today appeals to the judgment of the
public Instead of trying to make them laugh,
he makes them think
Take the following head used on a certain
advertisement: Direct from the Works Saves
40 Per cent" Showing that he has cut out the
profit of one more middleman. plus freightage
and handling expense the advertiser shows a
real reason why he sells cheaper
"Reason-Why" copy states in simple, direct
language why an article is superior. Here is an
illustration in lamp chimney ad. "-
Lamp Chimneys Give More Light
Almost Never Break from Heat.
Fit the Lamp.
Avoid that Sickening Lamp-odor
Any housewife would be attracted by
similarly plain, simple statement of practical ad-
vantages.
Perhaps the most effective argument of all
is TO state the price But il needs to be accom-
panied with brief statement sufficient to per
suade the reader that the goods have more value
than the price would indicate
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

biographical sketch Of Gov Bilbo. with
an address from the Bilbo Central Campaign
Committee which appears in this issue will give
the readers good idea Of the manner of man
whom they will be asked to support in the pr-
mary Of Aug. 3. That he is in thorough sympa-
thy with the masses, and responsive to their
needs is apparent to all who know the brave fight
he has made since he entered public life. Read
over this section of the Sentinel this week, and
cast our vote for Theodore G. Bilbo on Aug. 3.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Gov. Brewer claims to be going over the
State defending his administration" He is
doing nothing of the sort He is simply out squirt
ing vocal mud on Bilbo and Russell. while the
mud-batteries of his Press Bureau manned by a
pad writer. is flooding the various leading
weekly papers of the State opposed to Mr.. Bilbo
with the similar slanderous slush under the
gJise % editorials but which are in fact supplied
by Brewers own paid Jackson Press Bureau
tri Pi,bo's "7unnin' sum-
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22
FORCES LINING UP
FOR THE FINAL BATTLE.

T. This Campaign Edition Of the Senti-
+ mel will 90 to every registered voter in the
+ county. II contains the final word Of the
+ various candidates advocating their claims
!. for the Offices TO which they aspire.
+ The dominant note in most Of the
= cards is one Of retrenchment in the expen-
= diture Of the public funds. And this is
+ well. There is no doubt that there has
+ been a waste Of the public funds in many
i quarters, and there is general public de-
+ mand for a more rigid economy in the ex-
+ pendture of the taxpayers money.
T. As has long been the Sentinel's rule, it
+ is taking no part as among the local can
+ ddates. The voters of the county know
+ them and no doubt will make wise and
i proper selection of the various county and
+ district Offices.
j. In the mater of the selection of Gov
4 ernor and Lieutenant Governor the SEN
+ tinel is lending its active support to Messrs
j. Bilbo and Russell. The same vindictive
+ fight that was waged against Vardaman
4 and Bilbo four years ago is being repeat
i ed this year against Bilbo and Russell,
+ headed this time by Gov. Brewer, and the
+ people are going to resent this sort of
+ tactics at the forthcoming August primary
+ as vigorously and as emphatically as they
+ did four years ago.
+ The Sentinel is often asked for an
+ opinion as to the result of the election
i for Governor. After very careful in
+ vestigaton of conditions in every county
i in the State, we give it as our deliberate
j. judgment, based on this investigation, and
i stated in conservative figures that Mr..
+ Bilbo will be elected in the first primary
i over his four opponents by not less than
+ $4,000 majority Those who scout these
i figures as an extreme claim have only to
+ wait until election day to see how nearly
i they come to the mark All that is needed
+ is for Mr.. Bilbo's friends to 60 to the polls
i and vote and this majority will be the
+ most overwhelming ever given to Gov
+ ernor in the State
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Why is it that so many people jogging COM
fortably long, who see an approaching train at
railroad crossing, will whip up their horses
start up their machines, so as to get chance
to risk their lives on the tracks?
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Some city people still laugh at the poor farm
er, but as they tramp along the dusty road they
would better look out that the poor farmer does
not run them down in his new six-cyinder auto
mobile.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

noted foreign diplomat says that if inter-
national law is finally kicked into the discard the
United States will be responsible Of counsel
Uncle Sam ought to have his trousers kicked for
minding his own business.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Having made no money by expressing their
deep personal convictions that stocks too
high, the brokers will soon be trying to make
money out Of an equally deep personal conviction
that stocks are too low.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Under present circumstances travelling to
Europe in belligerent ship carrying munitions
of war seems almost as dangerous as going
motoring Sunday afternoon on good macadam
road.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The complete official vote of 1911 is given in
this issue of the Sentinel File it away for future
reference 1t will come in handy for comparison
on Aug. 3.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Henry Ford says people should eat only
when they feel like it and then not as much as
they want. The many families that were on that
regimen last winter should have good digestion
now
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Experienced farmers must read the news
papers with eager anxiety to get the benefit of all
the wise advice that city young men trained in
the schools of journalism are giving them.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The trouble in Europe illustrates the truth
that it is a very costly bargain when the common
people hire kings to do their thinking for them.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

From the slow progress Of the campaign in
the East, it is probably some time before the
name of Berlin will be changed to Berlinograd.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

There are legal limits to the minimum of
clothing that can be worn, but after looking at
the summer styles you would scarcely know it.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

1t is estimated that there are only 100 really
good poets in the United States-ninety-nine of
whom should move on to glory
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Some people are so hard pressed by the nee
essity of paying $40 income tax, that they may
have to cut down on their church pew rent.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Some men growl about the cost of lumber
in building houses nowadays, and then go out
into the woods and throw lighted matches and
cigar ends among the dry leaves.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Germany seems perfectly willing to stop
blowing up Americans if we will help her locate
the ships carrying munitions of war.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Manufacturers are known the world over by
the labels on their goods, and wide-awake mer-
chants are known by their ads in the Sentinel.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Some people won't keep dog because he
does so much damage about the place, although
most of it will probably be merely to the gar
dens of the neighbors.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Even if war should come and the business Of
the country should be paralyzed, the stock brok-
would manage to make money out of it.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

There is a growing feeling of dissatsfac-
ton among the congressman that they let Uncle
Sam get by during the last fiscal year with only
a $50, 100000 deficit.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The public viii rally with enthusiastic loyal
y to meetings to promote any good cause. at
which dOughtnuts and coffee are passed around
free
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

1t seems strange that there has as yet been
no move to pension those who are injured in the
noble cause of celebrating American independ-
ence July Fourth.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Col. Roosevelt has gone to the Panama fair.
1t is hoped the Germans don't take an advantage
of this to attack our Atlantic coast
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Having become member of the bricklayers'
Union, President Wilson can now decline to lay
corner stones in return FOR dinner.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

When it takes three quarters of column
to describe girls wedding, it is hard to believe
her later when she says she does not want her
name in the papers.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Some men are seen wearing wrist watches,
and probably before long it will be customary to
have embroidered edging on the bottoms of
trousers.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The most popular method of studying ma
ture at present is bowling along the road in a
six-cylinder automobile
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The size limit on parcel post has again been
increased, but it is not yet possible to send an
automobile or piano through the mails.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

It is no wonder that American seamen de-
mand legislation as it is awful that they don't
get ice cream and WEIGH rarebit every night.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The fact that man can go picnic and
play baseball and get famed up for week does
prove that he could spend an hour after supper
wedding his wife's flower garden.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

1t seems strange that the Lord does not take
more advice Of all these people that are so much
better informed as to how the weather should be
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

1t is hoped, when our government orders
those 80 new submarines that little detail
won't be overlooked and that is that they shall
come up as well as they can dive
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Anyway the graduates academic robes must
be very convenient things to wear when you per-
form the dusty task of getting ashes out of the
stove or cellar.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

An automobile ran into the presidents car up
in Vermont, but the driver could have attract
ed the presidents attention without such forci-
bic methods.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

After hearing a bird sing sweetly in the
trees, some men are so constituted that they long
for gun to convert him into pie.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

1t is certainly pretty tough to have to suffer
for days with Fourth of July burns, and no evil
dence that any one disturbed or annoyed by
the celebration.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

If the kaiser gets short of cash he might
use his submarines in fishing for the millions of
pirate gold at the bottom of the sea-
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The teachers are now taking nice restful
vacation studying psychology and pedagogy.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

wise man once had dollar which he want
ed to invest where it would bring him the great
est possible returns. We got it,
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The hardest worked people seem to be those
who are either just going on vacation or have re-
Gently got home.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The girl who has the most expensive grad
uating gown is not commonly the one whose ia
ther can best afford it.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The Mexican fighters can't consider that they
have become really civilized until they learn how
to use asphyxiating gases.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Many people can't look forward to good rest
until they get their summer vacations over and
are back at work again.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

If Germany isn't almighty careful, President
Wilson will arise in his anger and send 'em an
other note
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

You can make investors believe nowadays
that even the stock of lingerie factory is going
to rise owing to war order.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

You can't always tell by the hat this year
whether person is a man or woman.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

The motorists keep their eyes on the road,
and if that's good, the scenery is pronounced
grand
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

It looks as if there might be disposition
among the belligerents to torpedo accidentally
some more American ships
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

There seems to be an active demand for bath
ing suits guaranteed to shrink.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22
ADVERTISING RATES.

DISPLAY-Mlnlmum rate Of 20 cents per inch
set each insertion except contract for 1000 inches
Or more to be used In year. when rate OF lie net VIII
be made. Special position, rs per cent additional
Maximum rate, 75e net per inch for all transient ads
LEGAL NOTICES Charters, etc, at regular legal
rates.
LOCALS-10c, net per line, for first insertion; &c
per line for each subsequent insertion where type Ii
10 be set Backface locals 15c, net line for first
insertion; lie net, for each subsequent Insertion
CLASSIFIED ads cent per word each inser-
tOn with minimum charge Of Csc for frs. insertion
any adj
ENTERTAINMENTS, ETC.-In future all notices
Of church and other entertainments where admission
fee charged tributes Of respect cards Of thanks,
other notices In which the general public II not interest
ed will be charged for at the regular rates. and must be
paid for In advance In sending money to charges
figure six words line
We do not take whisky advertisements at any price,
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

FOR SALE-One 6-column Quarto Mentges
Folder, good as new. Cost $250.00 Will sell for
$125.oO on easy terms. Write, Yazoo Sentinel,
Yazoo City, Miss.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

England and Germany appear to be making
it war to the stomach"
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

No, the Washington administration is no
suffering from ennui
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

Some peoples brains are limited to those
served on platter
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

/ II
people hire kings to do their thinking for them
From the slow progress Of the campaign in
the East, it is probably some time before the
name of Berlin viii be changed to Berlinograd.
Manufacturers are known the world over by
the labels on their goods, and wideawake mer-
chants are known by their ads in the Sentinel.
There are legal limits to the minimum of
clothing that can be worm but after looking at
the summer styles you would scarcely know it.
It is no wonder that American seamen de-
mand legislation as it is awful that they don't
get ice cream and WEIGH rarebit every night.
Some people are so hard pressed by the nee
essity of paying $40 income tax, that they may
have to cut down their church pew rent.
Even if war should come and the business of
the country should be paralyzed, the stock brok-
ers would manage to make money out of it.
The size limit on parcel post has again been
increased, but it is not yet possible to send an
automobile or piano through the mails
Germany seems perfectly willing to stop
blowing up Americans if we will help her locate
the ships carrying munitions of war.
Having become member of the bricklayers'
Union, President Wilson can now decline to lay
corner stones in return FOR dinner.
Col Roosevelt has gone to the Panama fair.
1t is hoped the Germans don't take an advantage
of this to attack our Atlantic coast.
If the kaiser gets short of cash he might
use his submarines in fishing for the millions of
pirate gold at the bottom of the sea.
After hearing a bird sing sweetly in the
trees some men are constituted that they long
for gun to convert him into pie.
wise man once had dollar which he want
ed to invest where it would bring him the great
est possible returns. We got it.
1t is estimated that there are only 100 really
good poets in the United States-ninety -nine of
whom should move on to glory
You can make investors believe nowadays
that even the stock of lingerie factory is going
to rise owing to war order.
The Mexican fighters can't consider that they
have become really civilized until they learn how
to use asphyxiating gases.
1t looks as if there might be a disposition
among the belligerents to torpedo accidentally
some more American ships
Many people can't look forward to good rest
until they get their summer vacations over and
are back at work again.
The most popular method of studying ma
ture at present is bowling along the road in a
six-cylinder automobile.
The girl who has the most expensive grad
uating gown is not commonly the one whose IA
Their best afford it.
The hardest worked people seem to be those
who are either just going on vacation or have re-
Gently got home.
If Germany isn't almighty careful, President
Wilson will arise in his anger and send 'em an
other note.
The motorists keep their eyes on the road.
and if that's good, the scenery is pronounced
grand
The teachers are taking nice restful
vacation studying psychology and pedagogy.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

oftimes the fool gives good advice unawarss.
The Yazoo sentinel. (Yazoo City, Miss.) 1878-1916, 1915-07-22

i i i i + i i. i i i i 4 + j. i 4 4 + = j