South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-12-02

advertising by Ambrose Peale. The
made TO Rodney some day too. Every
once In awhile he grew curious about
It. But Ambrose didn't measure it in
dollars and cents, only IN terms Of
space. and still less did he care where
Ii came from. Truly he was a flend
on copy. He would study and expound
the signs which they could see from
the office windows, while Mary, Rod
ney and Miss Burke would all listen
spelIbound when there were no call
ers, as often happened. Not enough
white space, he would cry OF one en-
blazonment Not big enough. he would
say. Doesn't bring out the right
point, was another criticism. Amt
clear-not true-no punch, ct cetera.
ct cetera.
II only they had Just made soap,
Mary couldn't help thinking some
times, as all this talk rang In her ears.
II only they had just made soap and
made 1t good. Good wine needs no
bush, was an ancient proverb she came
to believe In. BY the same token,
good soap would need no ads.
Now, the funniest part OF the whole
thing. speaking OF advertising. was
that the 13 Soap, the old family cook
book soap, was really good. Mary had
always been loyal to 1T from the first
time she bad used IT. She had given 1t
to some friends for Christmas, and
they had liked 1t, too. and said they
would talk 1t up" She had gone TO
a store and bought a holly covered
box and laid three cakes In 1t neat
ly done up In tissue paper and red
ribbon, with a stamp showing Santa
Claus and q legend. mot to be opened
till Christmas" on the outside.
I'VE must spell Christmas with an x
this year." said Rodney chafflngly.
LET Y equal the unknown quantity"
We'll see," said Mary, smiling.
She simply must go on hoping and
smiling or she should die. 1t was
counting your chickens before they
were hatched no doubt, but, then, you
might never get a chance to count
them later, she told herself pathetical-
~. She had superintended the first
experiments at soapmaking and fg-
ured out the manufacturing costs.
They must be ready, she had always
maintained. She even bought book
on elementary chemistry and had
dreams OF largA soap works, like old
Mr.. Martins, where an army OF self
supporting girls should be put TO work
under the best hygienic and sanitary
conditions, and the minimum wage
should be a generous one. She did
succeed In getting a few gross Of Is
Soap made after the old book formula.
In the loft there were few piles Of
It, the genuine 10, ranged alongside
the pink CASTLE In old rose wrappers.
As a matter Of fact she had had to
give up manufacturing on any large
scale, because their advertising took
all their money, but Mary cherished
the idea OF taking up the work in
earnest some day again She didn't
really believe much In the idea Of
making old Mr. Martin buy them out
Already she had more ambitious de-
signs than that for her man Rodney.
The darkest hour comes Just before
the dawn, and dawn came with a sud-
den burst of glory one morning when
Ambrose Peale flew into the Office in
great excitement, interrupting Mary
and Rodney in a long embrace. AL
ways discreet and tactful, he coughed
and scraped his feet as a signal to
them TO break away.
"Say, didn't mean to interrupt" he
apologized.
Rodney kept his arms around Mary.
Nothing in the world can interrupt
u.s." he said. What is it,"
"a telegram" said Peale. Its the
first we've ever had. I was afraid to
open It."
Mary came over to him and looked
at It nervously.
what awful thing can It beT' she
queried.
Gee, I wonder what it saysr' came
from RodAey.
Read it, read itr' said Peale, afraid
to do so himself.
So then Mary opened It and read:
Rodney Martin. President Is Soap Com
pany, S39 Broadway
"Go on, we know the address,"
Peale broke in impatiently.
Mary went on:
Ship at once collect. 1000 cakes 10 Soap
Signed. BROWN g. JAMES.
Chicago.
A profound silence fell upon the trio.
The colossal number OF $1,000 and the
magic name OF Brown & James had
overpowered them. It was far too
good TO be true.
Somebody really wants to 9gy some
OF our soap" echoed Rodney stupidity.
"I don't believe II, said Peale.
''But here It L." said Mary, handing
A. &oIoo-a- 60 QnInay that ~