davidaulloa/AmericanStories huggingface dataset:
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
INSTALLATION FOR WOMEN.
Ladies' of Grand Army to Hold
Ceremony Tonight.

U. S. Grant Circle, No. l, Ladies of the
Grand Army, will install the following
officers tonight at Grand Army Hall:
Miss Rose NJ. Seton, president ire
elected; Mrs. L. Rugg, senior vice presi-
dent; Mrs. Kate a. Smith. junior presi-
dent; Mrs. Alice Burgess. secretary; Mrs.
Belle H. Gibson, treasurer; Mrs. Mary E
Salkeld, chaplain; Mrs. Ida Lawrence,
conductor; Mrs. Elvira Hughes, assistant
conductor; Mrs. Dora ]. B. Hendrix,
patriotic instructor; Mrs. Mary Miller,
guard, and Mrs. Annie Powers, assistant
conductor.
Mrs. Florence L Barringer, past presi-
dent of the Ladies' OF the G. a. r., will
be the installing officer. All members
of the Grand Army OF Republic and Sons
Of Veterans, William Mckinley Circle,
No. 2. and Lincoln Circle, No. 3, Ladies
of the Grand Army of the Republic, have
been invited to attend.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
MAY HONOR BALTIMORE.
That City Mentioned for First
Branch Reserve Bank.

Although the Federal reserve bank
for the fifth district has been located
in Richmond, Va, in preference to
Baltimore, the Monumental City may
obtain the first branch bank to be es-
tablished under the Federal reserve
system.
1t is practically certain that the
Federal Reserve Board will take Of
ficiaI action in regard to Baltimore's
protest against the location OF the
bank for the fifth district in Rich
mond. The action. however. is not
expected to be favorable to Balti-
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
90; PLANS lo0-YEAR RITES,
Judge Charles Roberts Issues Invi-
tatiOns to G. A. X. Comrades.

tatiOns to G. A. H. Comrades.
Judge Charles L. Roberts. formerly of
Washington, celebrated his ninety-third
birthday on Sunday the twenty-fourth.
at the home of his daughter. Mrs, Mich
OILS, with whom he resides. in Riverdale.
Md. A large delegation from Burnside
Post No. S, Department OF the Potomac,
called in a body to congratulate their
venerable comrade and presented him
with a bouquet of ninety-three carna-
tons.
Comrade Geo. c. Ross and A. p. Tack
er made short addresses, congratulating
Comrade Roberts on his having arrived
at the ninety-thiId milestone. Comrade
Roberts, expressed his sincere thanks and
extended to them an invitation for the
celebration Of his -e-hundredth birthday
on January "a, 1922.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
GOVERNMENT BONDS.
Furnished byW. B. Hibbs & %.
COTTON SITUATION BETTER.
Southern Railway Tramc Condition,
show Improvement.

Improvement Is beginning to be noted
In the earnings OF the Southern Railway
through a gradual diminishing of the
decrease this road has sustained In cot
ton carrying rather than In largely In
creased gross earnings. December. which
is usually a good month, showed q loss
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
Eighteen Die in Prison Mutiny.

Bombay. India. Jan. S.-Eighteen
Berada tribesmen were killed and six
wounded following a mutiny IN the prison
at Belgium. according to information re-
celved here today.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
NEW YORK CURB MARKET.

New York. Jan. 25-Trading on the curb was
generally quiet and features were lacking Price
changes were only fractional. Tobacco shares were
slightly lower Close:
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
WASHINGTON STOCK EXCHANGE.
Punished By W. B. Hibbs o.


District Of Columbia IS coupon s.. so at loe.
Potomac Electric cons. IS, 500 at ss7s. 5000 at
99S 81 600 At So7
Washington Railway pfd.. at g. Is at 81. % At
81, 30 al 81, at 81.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
NEW YORK COFFEE.

Furnished by y. L. c.rpspt.r Co. Woodward
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
Liverpool.

Furnished by N. L. Carpenter & Co. Woodward
Building.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26

Total sales. 80 shares. against - IN Satur
dsy. SAB week aSn and 1870 year ago.
From January TO date 57O4 ss5 against 7slI slj
year ago.
The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-01-26
BALTIMORE STOCK MARKET.

CITY SECURITIES.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
9fener TranenmorO III
NnrOra.
Siesmal Gin II Sabre
altes Mdbd)en 0as
Spfer.
&anb itSeint bas Nfotin Der Slnttat
selueicn 5n iein.
yStarfer, grocer Nann nit langem
llebcrrpf" ipirb geinflt.
Sritter 5rnnenmprb in benz Slinuiier
StabtdDcn ieit einem Sabr.

slnrora, 81, 26. Scbr. sluf
cinen alten noacnen Sailoihub Ieste
beutc Die ToIiSei ibre eroBte 0off-
nlilg, BEN gcbeinlnispollen 0ioroer
feitnebneil 5il fonnell Ser geitern
obcno nit einem Stiid einer Sas-
robre SRI. gnna Tcterion, II Sab
re oft, nieocrid]lig, Der @anoihub
umo bic @afic luurocn ci1en bolbelt
9lod Don Der Steae, an Der lid Der
Moro ereignct batte. gefuloen. 3ie
6anotalde bcs Spfers, gcoffnet luto
ibres Ssnbaltes entleert, lag anoert-
balb 9lods meit ailf ben 8eleiien
Der gtortblpeitern 9abn.
Ger 9altoihub Miro iorgdltig
auibeipabrt ino miro nid)t gejeigi
meroen, bis 9liltbunoc 0oran oie
Spur atigenomlncn baber. Die
0ulioe befinocn lid iest ouf Der
,Sabrt bon Secatlir, Sa., bierbcr.
II 9eroGd,tiec, oarirlter 20 De
ger, lpurocn bereits perbaftet. @s
lit Dies innerbalb eines SSnbres Der
brittle ,SaQ, OaB cine ,Sraliensperipr
in 9lnrora Don cincm Moroer eri6la-
gen pltroe.
g8ie bel @rinoroune oes Sri. Sse1t'
ME Dfiller, elmer 5od)ter oeS tribe
ren 8iirgerlneiiters. bic bcim 8or'
iibcrgeDen oil ciner Stride NIT Silfu
cines Sdraubeni6liiIiels eri6lager
lpuroe, miro aud oieSnol yein ltar.
fer OfanrL Der eineu langen llebcr
rof triia", geiudt. Gincn Mann
nuf Ben bieie @eihrcibung paBt, ial
man 1obe Der Seid)e Iteben.
,Srl. eli5a GoIfins, bie nabc Den
Sf]auplae oes Wiorbes leht, iagtc
lie lab oen Wfann iiber Die 9eife &c
beitgt iteben. etipos aiifbeben ltlti
oann nad Dcn @eleiiell Der gtortb
lpeitcrn. 9obn ellen. Gin ciiiSige,
langer Shrei, lpabriheinlih BON ben
Opfer, bobc lie nad ibrenl sSenIte
geloft.
9Soli5eihef Midels alaiibt, ooB De
Mann, Ger SRI. WiiQ2r ermoroete
berielbc lit, Der SRI. Tetcrion totctC
Siobn Moion. ein er}entriider al
fer Monn, ser i'm ct. Soiepb's Spi
fol Iebt. mir einen @lod BON DC
Woroit6tte entfernt, miro inter Ser
ooht feltgebolten, bod lit Die Toli5e
aeneigt, on feline bon ibm beteiiert
ltnihltlo 81 gInu6en.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
Nntmort GarranSas bleibt
anS.
slngeblifjer gngriff nnf Montereg
bat besDnnen.
%illa balf bas Slbfummen NIT @ri=
gabc General Seutt Elm.

" a II, 26. 6ebr. S1eitte
NOR nod feine 9lntiport oes @eneral
Garran5a aiif sic &oritelluneen ser
Ser. Staaten betreffs oesIefrets ocs
General Sbregon eingelaltfen, Ger in
ser Staot Werico 9lusIdn0er itno ibr
Gigentitm bod beiteuert bottc. Bro
teite gegen 6ieie 9eiteiteritng Iino
Dem Staatsoeparternent ourf) oie
9otfdafter, Sir GeciI Sprina.Nice
BON @roBbritonnieit unb Senor 8ia-
no Don Spanien, jitgeeongcn.
Gie bieiiee Gorran5a-Igentur err.
1ielt beiite ans 2areoo folgenoc!fod.
rihten:
n8eneral 9tdblo BonsalcS beaalul
bellte nafl @rbalt BON Seritdrflineelt
eiien slneriff oltf Montercp."
Sic Gi1a-Igentltr CAB 6efonnt,
OnB General Maptorena oen 9luftraa
crbalten bGtte, 9toco llif)t ill Be-
iesen nod Su gef1broen, Inn nift
oos 9lbfonlnten 5ipii9en @illa itn0
Srigooe.@enerol Scott Don Ser one-
rifanii6en 9unoes. .9lrlnee at per-
IeBen. Nielbungen 5ilfolgc befinoen
iid 0aDtorena5 Srlppen IN Scr I'm.
9eqen pon 9fato.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
Srei SsranenmDrotr btu
geridtct.
GleftriiHcr Stnbl im Sing Stng-
@efangnis perridltet Irbeit.

SiiininG q. g.. %. ,Sebr
Grei Gelinquenten, ianltlifl aus Der
Staot 9tem Dorf. murocr beute me-
gen Grmoroitng Don 6rauen I'M
cleftriihen Stuhl bcs Sing Sing
@efGngniIics 1ingerid)tet. Oscar
Sogt. Der cine aleiOermo6erill no.
mems 9lgnes @ntb, eritad. i'll Die er
perlicbt mar; &incen5o Gantpanella.
cin,SolIdnliinSer. Der nah einem @e-
fGngnisterlr1in lcine ,Sron erldoB,
neil lie ibn nngeblidl ilntreu gelpor'
Den lpor; unb 9fobert aane, Der
9lnna alein totcic, neil lie ibm an
gebIih oie 9iebc ieiner 8ntttn per-
mirft batte, biiBten ibrc 9luttatell
nit Dem Spoe.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
MfOnqolian tit bObite +
NOt.
Sampfer init 200 Yai=
iagitren lDnrOe anf
bOber Ste led.
Sampfer Stepbanp eilt Der Munsu-
lian jett su Ollie.
9efes Sdiff befanb iidl anf isdbrt
naf @lnssum.
!oatte am 20. San. Hbilaoelpbia, 1.
5ebr. q. Spbns ncrlaiien.

9tem gorf, 26. 5ebr. Ger
Gonpfer Nongolian bon Ser s(lIen-
Sirie, Ser lid nuf Der 6nbrt BON
philadelphia noh 8lasgop, Shott.
lano, befallo, lit lalit elmer 9epeide,
oic beilte ben 9nntpfi6iff 9lgentelt,
Sopring & 60, 5llgeganecn lit, 400
Vteilen bon &ap Race ertfernt in
9roBter 9tot. Gr ioQ nnunterbrof,ell
ltm Silfe nnrlfen uno elm arobes
Scf baben. Ger &eo 9roB-9anpier
Stepbuno befinbet ii6 etlpo 4t6 Wei.
len BON Sulifar unb elf ser Mongo,
lion 5ll !Silfc.
Ton lebterer mar geItern oic 9tadl.
ri6t gefonrnen, baB iie &epnraturen
boIber nah 0ulifar fabren milf. @s
bieb, oaB lie 1000 Meilen Don bei
9teitilllolanber &iiite entfernt ell
Sed crlitten bate. sluf Der ;Subr1
BON philadelphia noh GLASGOW battt
Die 0tongolian III ct. SSobns ange.
bnlten iin0 lnnn' aloubt. oaB tic oor1
bon 9sal'ugiercn beitieeen muroc.
'Sie mar om %. Saiuor bon 8bi
Iabelphia 1no om 4. 6ebruar bot
ct. Sobns nbgefabren. Gos Sdif
bat 1870 @rttto Sonnen unb ii
29S Sub lang.
Saut @oiuring & 60. iollen 20(
Nniingiere oil goro oe5 9oinpfer:
iein.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
Ofenbar &Dmplott gegtn
Oeutif)en @arine=
Mtta9e.
Die 9arlestmgen Sapt. gpp-Go's,
Or. syiibr's nnb '6errn @iereds.
Bon angeblidsr glnitellnns aIs
Sptun iei feline Spnr.
Stesler indDtc angeblidD &ieref 5it
Hafidnuinoel sn befuesen.
Sentid)cr Sptid)aiters SefretGr bdl:
@eiduhte fir abinro.
Snnbes geborben in Hem gprf mn
terind)em bic Snfe griinolidD.

u en- . orf, 26. ,Sebr. Or. &. u.
sSrebr, Der friiber OILS 0olmetiher i'll
Dem oeiitiden &pnliilat in gofoba-
mo, SSapnn, angeiteat mnr, peroffeHt-
lidte beitte cine grflGrung, iporin er
Die 9ioue, Die linn in Der 8ei6id)te
Steglers Siieeibrieben miro, aufs
entifie6eltite beitreitet. Die @rfId-
ring lalitet:
ySesten Satiior fam eiitrnal Stee-
Ter nod meiner Office nit einein
@n1pfeblungsidreiben bes oeilti6en
Marine slttades, iporin if) erilidt
ipurbe, bent Nfarn, ipenn es mir
mogIid iein iollte, in neiner Office
9lrbeit 5u gebcn. Stegler iagte mir,
er bGtte fiir5Iid) gebeiratct inb es
gebe linn finan5iea iebr idledt. Gr
iagte ferner. er iei ein beutiher 0ta-
rine Reierpiit, Ser in bieiem 9onoe
5iiriideebaIten 1T. Sdtte if) cine
pafantc Stellc gebabt, 10 hdtte i'd
Dem @onn Die getpiinihte arbeit ae-
eeben. Seine (Shilberlng iiber irI-
iere llnterrebitng, ipie ire in oen 3ei-
tllngen peroffentlitt miro, 1T cine
sSabrifntion bonn slnfang bis ans
Gnbe. sd ipeib pon2obp 1ihts mebr,
ols pas i'd III ben 3eitlineen eeIeien
babe. sd, babe ieit oanols SteeGer
nif]t ipieber geieben. slls er meine
Office oerIieb, riet ih ibm, BEN Ser
nllsaeber zines bieiieen oeuti6en No-
ga5ins SIT beiuhen uno bel ibm nm
9lrbeit o1i5itfraeen."
George e. Tieref, Der Sernitsge-
ber oieies Maeo5in. ioate, baB i'm
Stegler pohI beiiift, ober feline 9lr-
belt perlongt bate. StegIer, ioete
@iered, eriiifte i'm Inn feline SiIfe
;iir @rlnngllng zines amerifanilhen
Taiies, nobel er bemerfte, DOB or
eine glrbcit nertroiiIiher 9totur III
nerridten norbdtte. Serr Niered,
Der nmerifauiider 9iir9er lit, iogte
CT babe es ritnorpeg abgelebnt, nit
Der Snf)e ettpas 5r tiin sr bnben.
@cm gorf. 26. 8ebr. giu-
oesbeborben priifen heiite 9ebonp.
tiingen oes sln1poltes 9ii6aro &.
Stegler's, ienes oeuti6en Warine-
Geierpiiter, Der bier Ofittipoh obenb
negen eines angeblihen 9SaBi9pin-
nels perhaftet porben mar. Ger
glnruaIt flatte bebouptet, oob &api-
tan 9op-gb, Mariqe-slttofe Der
oeutifen 9oti6aft i'll @uibington,
GurI 9ons 9oop, benz oeutihen
Spion, Der leeten gtopember i'm
9onboner Surm erihoiien ipuroe,
einen amerifnniiden Iob perifofft
b0tte. aapt. 9op-G0 beitreitet aufs
entihiebenIte n0e i'm betrcffenoen
ausiogen Stegler's u1o neiint lie
.Sratif".
| Gborles 8. Sriffitbs, Ger friibere
| gliliitent. .9unoesnnipalt Ser por1
9unbcs- -4omnliii1r Soiiebton gum
SerteiOiger Stegler's beitent NOR.
ben mar, pcroffentli6te nod cinet
aonTeren3 NIT Stegler in Den
Combs cine Mitteilung, iporin er
iiber Die angebliden 9e;iebnngcu
oes beutifen -slttofes 81
SoOp ipriht
~Stesler iaate mir, erdlGrte Seri
@rifiitbs, rouB eirtnlal, ais or iid
nuh benz @eee 81 einem 8eitoc5uOus
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
&tttuugsbOot mar letr.

@aibington, 26. Sebr. Ter
amerifoniide 8eneralfoniul III So
penbaacll fabcltc beitte, oaB oas
ifueoiide S6ifi &ala bel ieiner
oortiacn 9lnfunft beriftet bdttc, oaB
es mitten i'm GSean elm lecrcs Se-
bcnsrelhingsboot oes amerifoniihen
SdIltners 5bcooorc 4Salmer allfge.
ianaen bGtfe. Ter Scimatsbafcn
Der EaImcr lit 9feip 9pnoon, Conn.,
Sic lit Elm fleines S6iff.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
SoabO's Senat ,,trOden"
&rubibitiuns %orlagc nit groser
Webrbeit nmgemommen.

9oiic, SOabo. 26. ;Sebr. Ter
Sennt Der 2egislatur bon Sbobo
nahm acitern Ole itaotslpeitc Irobi-
bitions.9in on. welhe bic ,Sabri-
fation. ben gerfauf uno oen Srans-
port aurn Gerfaitf pon bcrouidenoen
@etr1nfen nad] Dem I ,Saniiar 1916
ungeieelid) maht. Iie Sorlagc
nitroc init % gegen 6 Stilnrncn an-
gcnonnlen. Goup. Moies 9llernn-
Der bat bereits befanntgege6en, bnB
or sic 9in iulterjeihnen meroe.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
Sieben britiifc arcnSer
bti ben SsalfanOinltln
bel idabigt.

utt ulu OuiiuuutiIei"
beidabigt.
eteaen ieit Se5smber, ieit Der
Sflndlt, bel ben Snleln.
Gnglano bGttc gelDgcn, oai, nc apoer-
iucitig uerluenoet lucroen.
9ic &cSnsicrnna Der Saroanellcn-
furts nidlt beitGtist.
7rei Sricasidliffe lunroen aber BON
Scn tSorts ans beiduoist.
3miicn in Srnnsfaufanen BON Snrtcn
beiiegt.
Grlcioen arpfe Scrlnitc nno luenocn
iidJ bnnn 5ur 6ludlt.
SentidDc Wiafnnbmen snr %ermInoe-
ring bes 3aiulingebrandls.
fiir %crgnngnngs- nno Spprtanto=
mobile fcinc Si5cnSen.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26

;siir %crgnngnngs- nnb Spurtnnto=
mobile fcinc SiScnSen.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26

Sunltantinupel, 20. 6ebr.
lleber Sunoun. Som Soanptqnnrtier
Der tiirfiidlen glrmee iuiro fulsenber
uffi;ieac Serid)t DerOffentliAt:
y3ebn srofe sepnnSerte &riess-
idliffc bumbnrbierten am %. 6ebrnar
miebcr Die tiirfiiden Sarbunellcn-
furts Observation-Disclosures lang.
Hadl Seenoigmug Der Operation 80
gen iie iidD in Der &idltnus nmf Die
Sniel Senebps 5nriif. Gin SdDiff
Dpm Ygamemnuntpp nnb siuei anberc
aepanserte Snbr5enae iino burdD bas
fener Der SDrts nnf Der aiiatiihen
Seitc Der Mecrenge beidGbist iuur-
Scn". (Sn Der Offi5ieaen SunOOner
Ntitteilnng biee cs, Sae bic SarDa-
ncllenfurts rebn5iert iuDrben ieien.
Sas idleint nnn mieSer einmal cine
cnsliihe 9iise sn iein. 9lnm. b. ~
,Sn Der cngliihcn 3cpeidc ilber ole
9eld)iebung Der 0nrooncllcn sorts
miro nihts oopon gciaet, ooB Die
SdlifTe. Die oos 9onboroen1ent uils-
oefiibrt bobeil, S6o0en an Ntunn
p0er @atcriol gelitten bottcll.
Gie 9orooncacn iinO Der Sdlilncl
I'll Sunltontinopel nllO Die Sclnilblr1-
aen, tic 5u bc5luIngen, gebcn lhon
lett 9c5ember tort. &0nntc mon III
DC 9oreoncaen einfobrcn 10 lpilroc
cs nidlt ncbr OieI Shmierigfeitcn
mod,en, 9onltontinopel 5ll beldieBen
llno al nebmen, 6enn Die Nertcioi-
aunasrpcrfc 5piihcn oenl Vtormoro-
nicer imo Der tiirfiihcll 0aupfltabt
lino nidlt icIr bcbeuteno.
is lit acin9t porocn, oo6 oie MI.
llicrtclt lpenn iie &onltontinopel bot
fen. groBc Dtcngcn rlIiliidlen &ei-
sens mS Dem Sdlmor5cn Yfccr Der
ansiilbrcn mo nuf bic frailSolildlcn
mo cnalilhen 0tdrfte brineen font
ten. Ger 9ciis &onitnntinnpels bat.
tc aud 6cn mciterei @rfolg. 0oB oie
tiirfiihc Secmoht insbcIonocrc Die
friiber oeittld)cn &reli5er 0oeben uno
8reslnu, in oas S6lporje @ieer &C.
triebei pilroen. no lie fcineil 3r=
fluhtshofen bdtten.
9lc Scnilhunecn. Ole 0aroonellcn
81 bc5nlngen, oouern nm ihon iIber
6mci Ytonotcn fort. ober ernitc gln-
ltrengungcn lper6en cigentlidl crit ieit
ltngcf1br clner &ohc acmodt. 9ie
bonlboroicrcnoen &ricasif,iffe iiro in
ibrcr glftion burd SSlilg5euse unter-
itilet por0Cn.
Glnmol mur0en ole IoroancIlcn
be5lpungcn, mo Snor inI Sabre
1907, nls ein britiiher AoniroI
oirdl oos Ytormnromccr ieincn @ca
nod 9onltontinopel nobn. glber or
-hotte birterbcr oiel mebr S6ruieria.
fciten, mieoer bcrmts5ufonmcn. oils
er binein5nfommen ecbobt bottc.
Detroiter Abend-Post. (Detroit [Mich.]) 18??-19??, 1915-02-26
auriert Gurc GrfGltmna in ei-

nem Sage ncbnlt elm tiirfiihes
Soo i'm Oriental 9otcl. (sln5.)
fr,io,bn
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-08-11
Read What the Associated Advertising Clubs Of
the World Had to Say During the Chicago Con-
=: uention Of Ten Thousand Business Men ]:
Practical Retail Talk.

I. r. Parson advertising manager of Carson Pirief
Scott Company spoke of the amount of money which
should be spent in advertising retail stores He believed
that about "a per cent the gross business done
is about the right amount the average store should spend
for advertising
1--WE all know that there must be some limit to the
amount retail store should spend for advertising and
there be figure below which store cannot safely
go in trying to in the matter of Advertising said
Mr. Parsons & do know of any retail store of any
consequence which spends less than 10 per cent for adj
vertsng nor did hear of any store lasting very
long with advertising burden of than per cent
Between these two extremes lies the advertising expend
upon which retail business build and prosper
Present day newspapers are better advertising
medium than. ever because they have gripping
powera power that should be studied by every think
ing advertiser Joseph H. Finn of Chicago told delegates
attending the annual convention OF the Associated Ad
vertisng Clubs of the World.
Finn declared that advertising is the news about
merchandising and that there nothing closer to the
hearts of the reading public than the slive
corning buying opportunity
81 believe in the efficiency of newspaper advertising
because have what it can do in such variety OF
hnes covering such dvegency of propositions that the
possibility of luck accident mast be eliminated from
consideration he said.
It IS the paper which published the true that
pays the advertiser best lie added.
Trut is the slogan of this convention. Truth is the
slogan of the newspaper that hopes to win the most last
ing success, the widest influence
Il have seen, almost overnight, newspaper adver-
Using and merchandising that would have been
deemed incredible ten years ago. And these successes
were solid, they stayed put.
Undoubtedly the greatest thing that newspapers
can do for advertisers for the business world for hui
mainly to spread the gospel of OPTIMISM to chart
straight course of confidence newspaper that deals
in unquieng rumors that dispenses gloom and that is
always on the hair trigger of uncertainty defeats the
advertiser and defeats itself.
It is the truth that good times and bad each
Iargey a matter Of psychology In this respect the
power of the newspaper is almost beyond reckoning.
Boost and keep on boosting. =
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-08-11
Store News-Adyertising.

Joseph III. Appel, director of publicity for the John
Wanamaler stores of New York and Philadelphia,
speaking before tile retail advertisers meeting, pro
nounced the newspaper the paramount force effective
advertising 81 .sfxfsft@
Retail advertising is the peoples guide in their
everyday living said Mr. Appel 1.-The newspaper is
the natural medium for retail advertising and for all
advertising Newspapers circulate in the densest cen
tiers of populations where the largest
stores with the greatest volume of merchandise So they
therefore the most efficient mediums for all adyer
Using.
advertising is the speech of business. Advertis-
ing is to business what language is to man-its mode
of sefexpresson "A business that will advertise is
both deaf and dumb and heavily handicapped in the
worlds progress deaf and dumb man.
Advertising that is saturated with human interest
is bound to be most widely read The word news as
printed in American newspapers has come to mean
human interest," Stores must tell their news in
human interest way.
Efficient advertising requires the writer's personal
examination of the merchandise and the hearing of the
story of its purchase directly from the lips of the buyer
who secured the merchandise in the wholesale market
Merchandise is dumb until seen-then it speaks
louder than words To bring people into the
the merchandseto speak for the merchandise until it
speak for itsefthat is the first step in advertising.
advertising must square up with the merchandise
and with the store To square up with the merchandise
and with the it must be accurate To be accurate
advertising must be truthful Advertising is as honest
the who signs his name to it. store is as honest
its advertising .ts ~.E +.
Honesty in business usually means life; dishonesty
surely means death. =. A." ~
Honesty never Is comparative or relative Honesty
is absoutet telling and living the truth, the
whole truth and nothing but the truth
1.-The brazen big type, blatant, extravagant advers-
ing is evidence that still in the pioneer stage Of
civilization The only economic for advertising
is to make more efficient the distribution of merchandise
III Irbo,, off, 1,o.
of commodities because it becomes the million tongue
salesman making possible the multiple merchant, who
sell to muittues cheaper than the crossroads me
chant or the pedder sell to ten or dozen people
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-08-11
Standard Of Practise

The Associated Advertising Clubs
of the World, acting in twenty coordi-
mated departments and conferences
added new chapter to the advance
of honesty in advertising.
The l55 newspaper delegates rep
ressnting the newspaper section of
the convention unanimously voted
to adopt the following standard of
practise:
To make none but true statements
Of circulation.
To maintain advertising rates as
published.
To reject fraudulent advertising.
To oppose free publicity.
These Standards Have Al
ways Been Maintained By
The STAR BULLETIN.
CirculationBooks Open.
No undercover dis
counts.
Mol liquor Ads accepted.
Publicity worth paying
for.
Deming graphic. (Deming, N.M.) 1903-1948, 1915-09-17

Rev. ;. X. Mcclure left Demng
Monday for two week. stay IN Roy,
where be will preach
Deming graphic. (Deming, N.M.) 1903-1948, 1915-09-17
TRAFFIC % HEAVY on 3. P.
SAYS n. c. HALLMARK

II. {. Hallmark. assistant general
freight and passenger agent, for the
Southern Pacific company, of Tucson.
Arizona. was in town Saturday. Mr..
Hallmark reports very heavy travel
over The Southern Pacific now and
he predicls that il will continue. lie
thinks that during the next two ar
shrce months there vii he many
homc>eeker~ who will come to this
country Ia look il over; and that most
# them will remain here, while 9TH
err will go home and return later.
Mr.. Hallmark gave n good report al
business conditions in the east. SAY
ihat the banks have plenty of none !,
and that the machine shops are YER,
busy. and that even small shops are
taking $4,000 sub contracts for the
manufacture of war materials. re
reivine twenty per cent cash and Tho
full amount of their contract prize,
upon delivery.
According To Mr.. Hallmark's opin
ion time, are improving all over III,
country.
Deming graphic. (Deming, N.M.) 1903-1948, 1915-09-17

4. 4. TcmLc and Mrs. MrGlinch'
returned from the coast SATURDAY,