The Washington times., 1915-11-29
Nearly Every Mercantile House
to Be Illuminated as Dusk
Settles Over City. -.
WINDOWS DECORATED, TOO
Dealers Join in Celebration,
Taking "Dress.up, Flx-up"
as Their Slogan.

As dusk settles over WASHINGTON this
evening practically every mercantile
establishment vii, burst into eIectrica,
brilliance. and light flooded Office build
inss will stand forth like beacons. giv-
ing to the National Capital a clock Of
beauty never before worn by the city.
This will mark the formal Inauguration
OF the Electrical Prosperity Week ceie-
bration arranred under the auspices Of
the Society for Electrical Development.
Meanwhile. enrolled by the Retail Mer-
chants Associat ton to take part in the
every merchant. in addition to Joining
with the electrical dealers In lighting up
his shop. has arranged displays Of holi-
day goods to attract the Washington
public to purchase Christmas wares
Wher the stores opened their doors
this morning to customers. not, only
had the windows been tastefully ar
~hped with holiday stocks, but great
bowers. Of flowers lent their frasrance
and beauty to the impressive effect.
Flood Lighting Plan.
One of the most startling lighting ef-
fects provided for the prosperity cele-
brat!on will be the fiood-lighting Of large
office buildings In the business sections
Of the cif~. Among the larger structures
which viii be bathed In y light each
office Department building at Pennsyl-
ysnia avenue and Eleventh street. the
Munsey building. the Municipal building.
the Raleigh Hotel. the Potomac Electric
Power Company building at Fourteenth
and b streets northwest. and the Eve
The electrical dealers are also endeav-
oring to add to their illumins ton cam
paign two searchlights. one TO be placed
at the Capitol and the other on the
Treasury Building. to play upon Penn
sylvania avenue. Permission had not
been obtained at midday, but tho au-
thorities having charge Of the illumina-
ton Of the two buildings were still be-
ing appealed to. and members Of both
the House Of Representatives and the
Senate had assured the executive com.
mittee In charge Of th1 celebration OF
their intention to use their good offices
In an effort to obtain the necessary au.
thority for the searchlight displays.
In addition to food-lighting Its build
ing. the Potomac Electric Power Com
pany will erect on the root a large nag
and streamers to he played upon from
the roof of the Raleigh Hotel.
Illumination Nightly.
The illumination Of the city will con-
tinue each evening throughout the
week. beginning at dusk and concluding
at $50 o'clock.
An exhibition Of electrical contriv-
ances designed to make easier the work
Of the household has been arranged in
the Homer building. at the northwest
corner OF Thirteenth and r streets
northwest. This will formally open at
lie will be welcome each day to visit
the display and inspect the appliances.
Late this afternoon the automobile
parade committee will meet at the Of
fees of the Potomac Electric Power
Company to conclude the details for the
parade. which will take place tomorrow
evening.
Entries for the parade are to close
tonight. The number Of cars already
enrolled. however. assures the success
be the largest parade OF its kind ever
held in Warrington. The prizes to
be awarded are Inducing manv or the
entrants to 20 to longths in the deco
ration Of their machines, and flowers
as well as electric lights are being used
to lend to the vehicles an attractive
appearance.
General Meeting Tonight.
The Retail Merchants Association
VIII mark the launching Of its celebra-
tion with general meeting OF the
iHompership ~ tne falelsn Hotel THIS
evening.
President r. p. Andrews viii take
this opportunity to further impress
upon the merchants the Importance OF
cooperating throughout the week with
tho electrical dealers IN Frightening up
the city.
Charles F. Nesblt. Superintendent of
Insurance, will address the meeting on
the subject Of fire insurance. and II n
expected That several committees re-
Gently appointed will make reports.
Besides working together to make the
city brighter. the merchants generally
and the electrical dealers are striving
to impress upon the public the advan-
tases OF making Christmas purchases
early. In all the posters heing put
out by the prosperity week promoters
this phas" OF the c.mpaign In being
given especial mention. The mnr-
chants association At the same tIfhe
has been placarding the street RAN
way cars and sending cards to rss
friends.