The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-04-02


II sTANcfA valley farmers ars
huuily asitasinr h matter 81
hnisdlnr q of1amery al Estnn-
ola. % take gnre - the surplus milk
IN chat valley u mizht ~ possible
70 run a email rrs merry in the valley
Al a very small profit. II Il wese
carefully MANAGED aud run on q CO.
operative basis But the chances are
that the project. n II IL realised. will
. be a financial success.
This statement h made not with
the idea Of aiscoursslng IN any was
enterprise on the pars Of EstancIa
valley farmers: but TO point but TO
the business community of Albnouer-
que ono qf Us neglected opportunities.
II We are charsed with "~scoldlng" in
This ~coausctssn. wen have to let Il
ro At that.
There h ne reason on earth why
the Estancia valley farmers should
have 10 think Of a ereamery OF their
own The A~ibuaneraue creamery =
big enough TO take care 81 all the
mix that tire farmers OF central New
Mexico can supply. II has crtah-
liahed its market and Il can pay the
farmers Of the Estancia valley a bet
Ter price for their cream than they
ever can hope 10 get nom a little To-
cal concern.
The trouble Is that Estancla valley
farmers do nos know much about Al
buqrerque. or IT, creamery. or any
thing else concerning the business OPP
portunitles and the favorable trade
connections which might be formed
with this city. II the farmers over
the mountains know that we have a
creamery here. t Is az Of something
dim and a Ions way off: ave perhaps
vim regard "a me rev with whom
the creamery people have effected a
personal connection.
on the other hand Estancia valley
farmers know al about Santa re
and its stores and msrketa; and their
produce. such a. goes 60 outside mar.
kets.. goes 10 santa Re. where their
trading Is done now practically 70 the
exclusion Of this city.
You viii say that the fact that the
Nex Mexico Central railroad leads
dirtsily through the valley and TO
Santa Re In the reason for this. But
& is not the reason. In the first place
shipping over the New Mexico Cen
raj railroad. a. conditions have been
on that line. has been quite a. ardD-
ous a matter as f~reighting stun over
the mountains. and while conditions
on the road are improving under the
direction OF Receiver Ralph c. Ely.
there IL a long. long gay 10 30.
The reason Santa re gets all tho
fery considerable trade Of the Estan-
ella valley Is hat Santa Fe business
men. individually and in punches.
through their retail merchants asso-
citation and their chamber Of com
merce. have gone down into the
EstaHeia valley n solicited that
business.
Albuquerque. on the other hand,
has shown not tine slightest interest
in the existence OF an Essancia valley.
The road from this city to Estaneis.
while Interesting a. an exhibit Of
mountain scaling, has no value what
ever az q highway for The hauling 81
freight. and the daily automobile
which should be hauling IN cream
from the valley farms TO the Albu-
querque creamery In not dolng 20 be-
cause. n Il were possible for such an
automobile 10 set through at an; the
butter manufactured by the churning
process enToute wouid be rancid be.
fore Il ever reached this city.
Santa Re h going Ute this busI-
ness and Albuquerque Is not. And in
the meantime an energetic little en-
pire builder rs stirring things up in
the Estanria valley and hxing THINGS
20 that whatever the difficulties en-
countered. there will be quick and
important growth and development
there In the very near future.
The business Of the Estuncla valley
IA not to be- sneezed % ana "A Is just
one Of several Districts the trade az
which has been taken away rom this
city W. have made no effort
whatever I o keep II.