South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-03-06
DOLLAR DAY PROVES
A GREAT SUCCESS
Stores Crowded From Early
Morning = Merchants Have
the Busiest Day in History
Arranging Other Events.

when the last of the big stores closed /
its doors, after one of the best day 5
business in the history OF the city
By a long way. During the evening !
the streets were literally packed with
stores observing Dollar day we're tax
ed to the utmost TO wait on the buy
ers. In all it can be truthfully said
that the first Dollar day enterprise
iE Mishawaka succeeded By far any
thing Of the kind ever attempted inl
the history Of cities OF this size. The
merchants, tired out from their day.
efforts, were unanimous in their
praise Of the appreciation shown
them by the citizens. and without eX-
ceptiOn are anxious 10 have a similar
days shopping event just as soon as
II can be arranged.
The fine Wooden company band
serenaded the various stores during
the evening and their courtesy was
much appreciated.
visit TO the stores around the
closing hour was made by a represen-
Iative Of the News-Times. and in each
place il was found. without a single
exception, that every article that had
been advertised had been disposed
OF. O. +. Lang Of the O. T. Lang &
Co, hardware store, was enthusiastic
over the result of the days business.
1T was great, simply great" he said.
land / for one want a similar trading
day pulled off as soon IS il is possible
Such occasions are the very best
means to cultivate the shop at home
spirit. Count US in again. Wen be
ready, and will endeavOr 10 do as well
by the public as on this occasion when
we pleased everybody"
Chas. a. OstrOm. president of the
Beiger Furniture Co, was one of the
most surprised men in the city. AL
though he expected a big days bust
ness he was scarcely prepared for the
rush Of buyers which almost over
whelmed his force of statesmen during
the day and night. When the doors
of his store were opened at $50, he
found a crowd of men and women in
front, which was almost impregnable.
and the rush of buyers continued
throughout the entire day. Mr.. Os-
from also favOrs another occasion of
the kind at an early date.
A. G. Haslanger drygOOds merchant,
was one Of the busiest men in the city.
It's immense" he said to the News
Times during one of the few mo-
ments he was allowed "A breathing
spell. such shopping occasions viii
dOubtedleSS tend toward the cultiVa-
ton Of that loyal spirit TO ones home
town which we are striving after in
MishaWaka. We have really done
tine; in fact away beyond our eXpec-
tatiOns. such get-together occasions
between the merchant and buyer Will
doubtless come more frequently to
Mishawaka, and will result in a bet
ter appreciation of the efforts put
forth by the local merchants. Yes.
Dollar day has been a decided success
in every way"
Ray Whey of Whey & Co. dry
goods merchants. was still busy with
mid - n
been great" he said. the greatest
day our store has ever had in its his
tory. Even with our extra help, il
took US all our time TO wait on our
customers. Mishawaka may feel
proud of the success of its first Dollar
day. Now is the time for the mer-
hants 70 get together and boost this
kind of thing along. i believe we can
have the people do their buying right
here 10y cultiyating such enterprises.
am in favor OF getting up something
of the same kind as soon as IL can be
arranged. 1 think the merchants
should call meeting and get together
with the idea OF arranging another
big day as soon as il is convenient"
+. III. Longstreet of the Mishawaka
pharmacy, in his advertisements Of
fered values 20 the extent OF % cents,
go every purchaser of a dollars worth
OF goods. That is, every buyer whose
bill amounted To a dollar was given
his or her choice of a % cent article
as "A bonus. This unique idea was ap-
preciated by the hundreds of custom
ers which thronged the store all day
and until closing time. The windows
of the pharmacy were most attrac-
tive, among the decorations being a
hundred crisp new dollar bills. which
were artstically arranged.
ROy's wall paper store had the big
gest days sales in its history. Outside
the paints that were sold. the COM
pany disposed of no less than 125
rooms of Oatmeal wall paper Eff
teen sales were made 10 south Bend
parties. who were willing 20 pay trans
portation charges from Misha waka TO
their city. Crowds OF buyers thrOnged
the Roy store during the entire day
p c. Lehman. gents furnishings
even his extra help, had a hard time
filling the demands Of his numerous
customers during the day The fin
est thing that ever happened TO Mish-
awaka," said Pete" To the News
Times Friday night as ne was locking
up.
Billy Hoerstman OF the Heroes
shoe store, hadn't time 10 eat a meal
during the entire day Even with a
full STAFF OF competent help the de
mand for the HerzOg shoe never LET
up for IL hours during the day III
Was just 6ne-hne." said Billy. as he
carted of an armful OF greenbacks 10
The SAFE
Among the other stores which cele-
brated the day. ali OF which did un-
prccedented business were. Golden
Rule. saving store Ed. Vents phar-
macy. Central pharmacy. NIishawaka
Furniture Co, Wurz Bros. West End
Cash grocery. Barnard * Son. hard
ware. J. .. SWanger. jr.. hardware.
Eberhardt Bros. leather goods. Van
RE Parmcntcr, Nogt jewelers.: L. T.
Casbon j.. -. Ellsasser. cigar and
sporting goods. Wooka Bros. Fred
Major, butchers. AIRS. James Fallon
AIRS. Buford Knobloek. millincrs,
Rohleder grocery LinCC-n highway W
FILLS BOND OF 500. 900.
Frederick c. Ebcrhart. executor OF
the last viii and testament Of James
O. Eberhart jr.. whose death t0oh
place about ID month ago. qualified las