Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1915-01-25


committees and twice as many men,
bers. gets along with half as many
clerks as the senate now employs.
THAT CALIFORNIA OZONE.
Fort Dodge Messenger.l
An example of how Iowans act when
the Osborn sisters who recently moved
from here TO Pasadena. The ladies
have bought a dandy bungalow, sur
rounded by flowers cement walks
paved streets and everything nice.
Photos of the ladies in their home sent
70 the relatives here are scarcely
recognizable When the ladies lived in
Harlan their home was very ordinary
indeed. and they always fought such
improvements as walks and paving like
f1ries. Harlan Sentinel.
1t is to be hoped that some one will
be kind enough to call the attention
of Col. LATE Young 20 the case of the
Sisters Osborn. 1t bears out. almost
to the slightest detail says the Sioux
City Journal, a point which he made
in his address at the annual meeting
OF the Sioux City Commercial Club
that there is something in California
that seems to work like magic upon
the erstwhile thrifty Hawkeye, that
loosens purse-strings that for years
upon years have been tied In hard fast
knots and that puts into the hearts
Of folks who have sat up at nights on
their Iowa farms counting pennies an
irresistible impulse to go out and buy
everything in sight
Colonel Young spoke OF the farmer
who fights tooth and nail against the
improvements OF the highways Of Iowa.
least i, might mean an extra fraction
of mill on the tax levy. and later
picks up his traps and hikes to Call
fornia where they find oranges and
such fine roads. Surely, too. many
an Iowa farmer skimps and makes his
family sk!mp and scrape, in order that
the account at the bank may grow
and the 160-acre farm may develop
Into q 640-acre farm. All the while,
with eyes to the ground and nose to the
grindstone they miss all the glories
| of good old Iowa, dreaming. perhaps.
| Of the will o. the wisp land OF sun
shine and flowers, where they plan TO
go when they have made their pile.
| Too many Iowans fall to avail them
selves of the pleasure giving advant-
ages which good old Iowa affords for
themselves and their children In des-
perate determination to postpone their
participation in the JOY OF living until
they can get to California.
| Had the Sisters Osborn only real
lied it they could have had that same
dandy bungalow" surrounded by just
as attractive flowers and just ae dur
able cement walks. right here In Iowa
They could have had paved streets IN
| Harlan, If they had been willing 70
| paw for them. and practically every
other public improvement that they
have found in California-and for all
which they certainly are paying their
share. In Harlan, it seems. they OPP
posed public improvements. In Can-
| fornia. however, they are so proud OF
those with which they are surrounded
that they have their pictures taken
and send them back to Iowa" to show
the folks how comfortably and pref
tily thew now are located as girls OF
the golden west.
Can Il be that there IS something IT
the California ozone?
THE CHURCH AND ADVERTISING
[Centerville Iowegian.]
On a recent Sunday morning TIT
subject OF the sermon of Rev. j. a
iGlendinning the the Methodist church
was advertising. That is, be used
large part of the time in telling OF tn
results following advertising by wei
known firms, and how many churche
are now utilizing publicity campaign
with great success. He referred to !
G. Bradley's address at the banquet II
which he said that every growing cit
must prosper thru advertising done II
it's own behalf and by IT'S business nier
He told how John Wanamaker used tn
s24.75 taken in the first day he was i
business to advertise, and how he nov
spends a million dollars a year; hoy
!. when Sir Thomas Upton began nj
|, great tea business he used half or TN
a.st $500 ready money he had to al
yertise the great company. and Sc
the stock; how when the New Yor
Ledger passed into new hands the pro
iprietor sent an advertisement to tn
8 Herald. asking that a line be made
HIT. and by mistake page WAS iui
/ which at first almost caused the heal
OF the new proprietor to stop beatin
| hut later proved to be the turnin
! point in the success OF the Ledger.
Then the wonderful results followin
church advertising as tried iI Il Denve
: church were mentioned. The member
ship grew by bounds, the evening cor
;sreKatioBs doubled aHa trehied an
! 0uadruplsd. The same pastor went
Il q New York church and aecomplishe
: like results there. Mr.. Glendinnin
. took the position that the church niu
adant itself to modern day SURROUND