The Birmingham age-herald., 1915-05-21


 oon that form of trade attraction was observed fine morning cropping out the nicely kept retail lawn perpexed the trade with it's mushroom growth Apoogsts for the manufacturers premium coupon have urged that there analogy between their proposition and that Of trading stamps the retailers it, however the two prop oons are so closely allied you can't think of with thinking of the other.
 In the case of trading stamps: the retailer is asked to buy stamps which he distribute and which redeemed by third party manufacturer urged to buy coupons and retailer distribute the and have them redeemed by third party each the weakness undesir ability of the proposition ought to be apparent
 the results of the general of the coupons the If all the merchants in town giving out trading stamps of them gets benefit If all the man the kind of article pack in with their products none of these will obtain any benefit
 Right here the difference between coupons advertising Real advertising is like the quality of mercy straned' It benefits the individual ad vertser the general demand for the article which is advertised It is edueative don't have to present any brief in behalf of this assertion
 But the trading stamp distinctly sided, selfish and minded proposition Advertising be made coop eative frequently the retail merchants of city and holding cooperative which all the leading stores participate Can you imagine the stores Of getting together and holding trading stamp fest9
 worth while to look at the trading stamp de velopment tt because it gives the manufacturer line on what he expect the of premium coupons by manu facturers becomes general
 We have in certain cities and towns for trading stamps created We have the merchants centers competing with each other to the number of stamps each could give This store had red stamps another bue green and through all the color of the rainbow you how this thing working out today take look at Buffalo, In that cj there interests deriving benefit from trading stampsone the trading stamp ceIns and the public The retailers the goat You will find about the conditions in Pittsburg
 We have trading stamp companies fai with the result that the retail merchant, in order to protect himself, was obliged redeem their trading stamps with his merchan- disc and at his cost
 We have Washington, D. G. abandoned by te hands redeem them but the merchants G fhen selves! Why Because the courts ruled that the giving trading stamps illegal in the District of Columbia
 We have large New York obliged sue trad ing stamp company because the trading stamp company did not live to its contract In fact the trading stamp company in this refused to continue supplying the with stamps and refused redeem the stamps that had been given out In tIis too the merchant was obliged to redeem the stamps with his merchandise and seek redress from the Such obtained the verdict being internationally in his favor
 Time and time again retailers have complained of the char acter of the premiums which their trading stamp concerns is giving out speaking of any particular concern in this connection, and do not that these complaints heard the But they have been heard therefore why should not happen that the manufacturer the con- he supplies also be dissatisfied with the prem ums which the third party his outside partner so to speak Real advertising requires thought brains and energy t is forever fresh 1t is healthy stimuant sending new life throughout the veins o the store and quckenng every pulse There is exheation stimulus about trading stamps Stamps line with the bargain appeal with the misleading comparative price, with the catchpenny way of merchandising
 Need remind of the fact that of the big in this city which more or less recently have out of ther competition with wiser progressive concerns the great majority trading stamps remember how the A kesner Company succeeded Enrich Bros failed Trad ing stamps You remember Mr. Sege Fourteenth street store with its blue stamps you remember the ONei Adams Co., With It's brown stamps and do not have the