The Madison journal. (Tallulah, Madison Parish, La.) 1888-current, 1915-12-04
DAi!KEns URGED TO
COOPERATE NTH
FARHE2s
SOUL MATERIAL HAS ENTERED
ThE BANK VAULTS CT
The NATION.
The Bank a Financial Power House
to the Community.
BY Peter Radford.

! One Of the greatest opportunities Fl
the business life of the nation lies
IN practical co-opera ton OF the coun-
Try banks with the farmer in building
agriculture aud the adventure is laden
WITH greater possibilities than any
forward movement now before the
American pubic.
A fsw bankers have loaned money
TO farmers at q low rate OF interest,
and ofttimes without compensation, to
buy - biocded livestock, build sllos,
ferniize the land, secure better seed,
hoiG their products for beter mar
ket price, etc. The banker IN con-
tribuIing toward iraproving the grade
cf livestock; tie quality OF the seed
and the fertility Of til soil, plants in
the agricultural life of the community
a fountain CT profit, that, like Tenny-
son's brook, runs On and On forever.
Community Progress a Bank Asset.
The time was when money loaned
cn such basis would severely test
the sanity of the banker; such trans
actions would pain the directors like
& blow in the face. A cashier who
would dare to cast bread upon waters
that die not return huttered side ~
n time for annual dividends would
have to give way to a more capable
man. This does not necessarily mean
ti:at the bankers are getting any better
or that tie milk of human Kindness is
Icing imblbed mere freely by our ,nat,-
ciers. II Indicates that the BANKERS are
getting wiser. becoming mere able fiD-
Gnciers and the banking Industry moro
competent. The vision OF the builder is
erowdins out the spirit of the pawn
broker. A light has been turned on
nev world Of investment and no
usurer ever received as large returns
on the investment as these progres-
give bankers. who made lcans to !
upift industry. The bankers have /
always been liberal city builders, but |
they are now building agriculture.
A Dollar With a Soul.
1t is refreshing in this strenuous ,
ce4snaerefal life to find so many DOL /
iars With souls When @ dollar is ap- I
preached to perform a task that does
not directly yield the highest rate of .
interest we usually hear the rustic
Of tho eagles wings as It scars up
ward; when q dollar is requested to
return at the cpticn of the borrower,
it usually appeals to the Goddess Of
Liberty for its contractural rights;
HEen a dollar is asked to expand In
volume to suit the requirements Of
industry, it usually talks solemnly of
its redeemer, but soul material has
entered into the vaults of our banks
and rats, time and volume have
new basis Of reckoning in so far as
the ability Of some of the bankers
permit them to cooperate in proUot-
ing the bueiness Of farming.
God AImishty's NebIemen.
These bankers are God Aluighty's
noblemen- Heaven lent earth the
spirit Of these men and the angels
will help them roll in place the
ccrnarstones OF empires. They are
not philanthropists; they are wise
bankers. The spirit of the builder
has given them a new vision, and
wisdom has visited upon them bust
,ess foresight.
Tie cackls of the hen. the low
II kline and the rustic of growing
.rops echo in every bank vault in the
iation and the shrewd banker knows
hat he can more effectively increase
IFS deposits by putting blue blood In
ne veins of livestock; quality in
he yield CT the soil and value into
agricultural products, than by busi-
less handshahes, overdrafts and
,audy calendars.
Taking the community into part.
lership. with the bank. opening up a
edger account with progress, making
nrift and enterprise stockholders and
ne prosperity Of : the country an
-sset to the bank. put behind it
far more desirable than q
etterhead bearing tAe names of all
ne distinguished citizens Of the COM
ounity. The bank is the financial
'ower house Of the community. and
lessed Is the locality that has an
p-to-d*te banker.