The Detroit times., 1915-10-04

! known as pockets. These pockets
are projections jutting of from the
! side OF the cylinder walls But
these pockets, like the cylinder wall
! proper must be- water cooled Other.
Mise they would get so HOT that the
iron OF which they are composed
would melt.
! Now when heat is created inside
The cylinder there arr just two ave-
uues OF escape for il. II must eth
| or 90 against the piston or into the
! water surrounding the cylinder.
I Obviously. the man who owns the
/ motor car and who has 70 pay for
! the fuel. wants as much OF that heat
/ a. possible 10 60 against the piston.
That Us the only place II VIII do
/ him any good The heat can not
30 called power unless IL is applied
70 the piston. And in the Vslve-in-
head motor. due 10 the fact that
/ there are no unnecessary valve
pockets. the utmost maximum OF
heat does 90 against the piston. No
more OF n Is allowed 70 escape into
the water surrounding the cylinder
than y absolutely necessary. In
other words. there is an absolute
minimum Of water iacketed space
In the Buick Valve-in-head motor.
In the other types Of motors there
Is. due 20 these valve pockets and
their water Jackets from u 10 2n
{
space, ard this means just that
much more opportunity for heat TO
escape into the water. In these mo.
tors. just "a in the Valve-in-head II
/ is rccess ary 10 water Jacket the
tors OF the cylinders. and the Buick
simDly taxes advantage OF that fact
by having the valves up on 'op in
2 space that is already water Jack
eted
This il why the Buick car Il
known the world over Tor pow or,
and power. after al Is said and
done. Is the thing that makes
motor car The lack of power
more than anything else. mars mo-
tor CIR pleasure and utility. The
owner al the Buick Valve-in-hand
motor car gets The maximum OF
benefit from the fuel h. buys. Every
bit OF the heat possibility Of that
fuel Il saved for power producing
purpCses, and In the Ias ANALYSIS
fhie haa, goe- 70 drive the wheels.
and not to cool unnecessary valve
pockets.
The VaIve.in-hcad principle has
gradually won recernition from an
touohle engineers all over the
world and slowly bur surely Il il
winning the acceptance a. the deal
Form for gasoline motors.
Bur Buick users An these years
have had the bcrcG- " this great
principle of motor construction.
Every one OF tho upwards Of
quarter OF ?. million Buick motor
cars that have been sold has ON
bodied that principle. and thu ever
increasing popularity OF these cars
teaches better than anything eli
that the motoring public under.
stands This fundamental principle
Of Buick Success. Buick cars arr
in greater demand than ever before
in tho company's history, and 70
the Eal1eIn-head principle, mores
than 20 anything else, this great sue.
cess Is due.
But the Valve-in-head principle.
great a 10 Is, Is not all OF the Buick
CIR. Tao Buick motor IL the founda.
ton on which Buick success rests.
bpt the superstructure is thorough.
+ ~ In keeping with the basic Buick
principle
Next I'm Importance 10 the motor
perhaps H. the percentage Of drop
forged steel used in a motor car.
and IN The Buick motor car this per
cen'aae Is extremely high-highcr.
we believe. than in any other motor
car. Tho Buick motor con pany
owns one Off not the most com
pletc drop forge plant in the whole
automobile industry. All Buick fors.
irgs are made in the Buick factory
az Flint. more than = score Of drop
FORCES. ~ all sizes, being employed
for this purpose.
Drop forged steel is the toughest
material that can he used In motor
cars. This steel gives the Buick its
reputation for durability Drop
forged steel will never wear out
and y bent e. IT, Just as strong after
hofnp rp.ehspcd into ia propcr
form. as before being bent Even
the small and apparent, unimport.
and part Of the Buick car are made
OF dror forged steel
All materials used in Buick cars
are thorouetfy tested IN tho great
Buick laboratories before they are
used. No mans word IS taken In
! this important matter. Nothing but
the acid test Is accepted rs final