Aberdeen herald. [volume] (Aberdeen, Chehalis County, W.T.) 1886-1917, 1915-11-26
Boosts Lumber Doctrine

Boosts Lumber Doctrine
Manufacturers of lumber, at the
annual conventions of the retail lum-
Der associations which will be held
as usual, in January, will have an op-
portunity to advance the new doctrine
of service, says the Mississippi Val
ley Lumberman, published at Mime
apOlis, Mimi. a doctrine, declares that
paper, (which must be adopted if the
lumber trade is to regain any of the
ground which has been lost during
the past several years.
I'VE have in mind" continues the
lumber journal, "a meeting of retail
ers of building material, held a few
months ago where every speaker out
side of the membership, who addressed
the meeting. represented some other
kind of material than lumber. More
and more in recent years have the
manufacturers of such materials been
milking their impressions on the build
in "orld by aggressive methods of
publicity.
''They have ingratiated themselves
with the retail dealers by creating a
demand for their products and turn
ing the business over to the distrib-
yyhn To
ing buyers, and the retailers have
followed the lines of least resistance
and sold more and more of the sub
stitute materials.
The producers have been quick to
:. recognize the fact that the public likes
service, and they have been ready to
give this service and have profited
thereby. They have developed mer-
chan1ising methods to a point never
before attempted and it has proven
winning policy.
In the past, the manufacturer of
lumber has ceased to be interested
In his product after it was sold to the
retail buyer, or the large consumer,
and the retail dealer has ceased to be
interested after he had sold q bill to
the buyer in his community. It was,
perhaps. no more than natural that
the retailer should not be interested
In the use to which material was to
be put when he has seen the lack of
interest taken by the producer.
but the new merchandising meth
DDS of the producers of other things
than lumber that has led them to
keep their products constantly before
the public has awakened a new sense
In the mind of the retailer, and this
is the time for the lumber manufac-
turers to take advantage of the new
element in selling that has been in
troduced by their competitors in he
building field
! The Minneapolis publication, how
we're, admits that at the last years |
convention of the Northwestern Lum- |
berman's association a start was made |
at pushing lumber before the atten-
ton of the retailer. More remains to |
be done, nevertheless
Sat the coming retail conventions
pursues the Lumberman. the manu-
facturers will have an opportunity to
show the retail trade just how far they
are willing to go towards helping the !
dealer to help himself, and in proper
tiom an they are enthusiastic and eff
cient will the dealer become enthusi-
astic.
1--WE believe that the average re-
tail dealer in building material would
prefer to sell lumber where it will do
as we'll or better for the purpose in
tended. But he must receive from the
producers of lumber the same encour-
agement and help that he receives
from the producer of other materials.
Retailers and manufacturers are
often referred to as representing two
different branches Of the trade. AS
a matter of fact, there should be no
branches. Manufacturing, wholesaling
and retailing constitute continuous
channel through which trade should
flow without obstruction by the CO.
operation of all three to attain the
same ends"
Fishing Coming Industry