The Climax-Madisonian. (Richmond, Madison County, Ky.) 1914-1917, 1915-04-21
A SQUARE DEAL TO ALL.


will admit a newspaper TO the beneht OF
the postal rates and TO carriage through
the United States mails, that paper must
agree that all advertisers shall have the
benefit of the same rate. In other words,
it means that advertisers must be
charged the same rate for the same
class of advertising. This regulation of
the the department is in accord with
common honesty. Every newspaper
publisher should give the patrons OF the
office the same rate and square deal
whether or not he is required to do so by
the United States laws. 1t is the inten-
tion of this paper TO follow this postal
regulation, and to follow the dictates of
common decency and right treatment of
its patrons and to secure this object it
has adopted rates applicable TO all alike.
During the period of forty-two years
which this paper has been in existence,
it has been owned and controlled by
various individuals. Rates were given
wears ago to business men based on its
then circulation and were equal and
uniform at that time. But from year to
year, as the paper grew in circulation
and standing, new advertisers came in
and were charged the rate which the Cir
culation of the paper justified at the
time. And so on to the present time.
After a long and careful deliberation
and calculation on the part of the own
ers of this paper, who are filled with the
desire to do equal and exact justice to
all of its patrons and to establish rate
which will be uniform and reasonable,
it has adopted a rate card which has
been distributed TO its patrons. To this
rate card we will adhere. The smaller
advertiser is entitled to as much consid
Grafton as the larger. We have adopted
what we believe is a fair average OF the
prevailing prices. Some have been re-
dnced and others have been raised in
order to produce this uniformity.
Prices for advertising are based on
circulation and taking the rule univer-
sally in force, to-wit: One cent per col
umn inch for each 100 subscribers, we
are entitled to charge twenty-five cents
per column inch for display advertise
ments, but instead of doing this we have
charged only ten cents which is less
than one-half the price we are justly en-
Titled to charge.
Everything that goes into the make
up of a paper has increased in cost about
fifty per cent in the last few years, which
fact makes prices given years ago abso-
lutely out of the question now. There
fore, we were amply justified in 'requir-
ing those who were getting the benefit OF
old rates to pay the rate which we es-
tablished. Three things required that
we do it: First the Federal law requir-
ed it; second, the moral law (honest, fair,
square dealing) required is; third, good
financial business judgment required 1t.
Our motto is. "One Price To Every
BODY" and oD this we intend to stand.
There should be some satisfaction to the
patrons of this office TO know that every
body is getting exactly the same rate
and that all of them are getting fair,
square deal, both in advertising rates
and in the job rates. Our efforts seem
TO have displeased some of our adver-
tisers and they have stopped their ads.
Among them are some who have been
getting a rate, in some instances lower by
one-half than that paid by majority of
the advertisers, and all of them less than
two-thirds. We have no fuss to raise
with anybody for disseminating. 1t is
purely business matter and we will
meet it in a business like way. We
thank them one and all for their past
patrc mage. They got more than value
received. Should they ever desire to
return, we assure them that they will be
met with the utmost courtesy and they
will be charged exactly the same rate
that everyone else pays. and they will
receive the same consideration paid to
others-no more, no less.
For forty-two years this paper has
labored in season and out of season for
the success of Madison county and Rich
mond That it has been reasonably sue
cessful in its efforts and that il is ap-
pieciated, is evidenced by the fact that
il goes TO 2, 500 homes. the most OF them
in this city and county. We believe
that our policy of a square deal to every
body will meet with the hearty approval
of our readers and patrons wherever they
may be.
To those advertisers who remain with
US, and who have shown US much con-
sideration, we return our sincerest
thanks and we assure them that we
shall leave no effort untried to make
our columns valuable to, and bear much
fruit for them. 1t will be our highest
pleasure to use our talents, our energies
and our plant TO further their interests.
Sebring-