El Paso herald. (El Paso, Tex.) 1901-1931, 1915-12-18
COST Of MOTORING ON DECREASE;
HUGE PRODUCTION LOWERS PRICE
Miraculous Changes in Value Given for Money Have Been
Made Possible by Quantity Output Degree of Re
finement Comfort and Economy in Latest
Models Means Big Business.
BY JULIAN CHASE.

tie carrying space for supplies. repair
parts and another thing or two.
When he was through buying the
| things he gets, but does not really paw
! for now. except in an almost painless
manner, he has added from 5000 to
$1,000 to his original investment and
had something which looked like a
cross between an old-fashioned station
carryall and a New England tin-wood
peddler's wagon Everything he had
added looked like an after thought Of
an absent minded man.
The buyer today derives a tripIe
benefit from having his car come to
him equipped He pays one-fifth as
much for his equipment, he doesn't
nave the bother and delay of buying
II and having it attached. and the
equipment fits, matches up and be-
comes part Of the car itself
How They Do 1t.
If you ask yourself what the chief
reason is that the motor car makers
can offer so much more of a car at so
much less of a price than they did Il
years ago. Just consider the fact that
there are now several manufacturers
each OF whom makes more cars in a
year than were then made in a similar
period by all makers combined
In 1904 the total output of cars in
TINS country was p, zoe. For some
makers today that number as a total
output would represent such a falling
OF Of business as TO throw them into
bankruptcy
Quantity manufacture reduces selling
price to remarkable degree in any in
dustry, but in no other field has in
{ creased demand had such marked ef-
IecC on the merchandising figure as In
the automobile business
Big Demand Helps.
Big demand has not only made pos
slble for the larger. car manufacturers
the adoption OF methods which mate
rally reduced cost but 1t has, together
with Standardization of design. been re-
sponSlbie for the development of inde-
pendent parts manufacturing on scale
which enables the smaller makers Of
complete vehicles to obtain at extreme
" low figures. comparatively speaking,
essentials such as engines, gear boxes,
axles, frames, springs. ct cetera, which
they could not themselves produce IN
the quantities in which they use them,
except at such cost as would necessi-
tate a great increase in the selling
price Of the complete car
Coming to the consideration Of the
touring car of today in its various de-
that cold print falls long way short /
OF adequately describing the degree Of |
refinement and of luxury which is en-
bodied in the present output Of the
average automobile factory
Assembling Control.
a few years ago the now usual prac- /
tice Of assembling the various control !
instruments upon 4 board conveniently |
located under the cOWl within easy ]
reach Of the driver and Illuminating il /
al night by an electric lamp which. at I
tached TO long flexible wire (nOrmal- /
" concealed), facilitated possible trou- 1
Die hunts. vas quite unknown.
The idea Of providing auxiliary ton :.
leasu seats. of the folding type, which Z
when not in actual use disappear into &
he floor or lie in recesses provided
or them in the body itself. is another /
Omfort Of the passenger.