davidaulloa/AmericanStories huggingface dataset:
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16

In the case Of acleanng powder it is .Dutch Cleanser
the advertiser be Cudahy & Coz or it Gold Dust the
advertiser be Fairbanks Company
Trademarks like these sometimes become parts Of our
vocabulary Who would think Kodak was q coined name
owned by the Eastman Company When such trademarks do
become byords they worth fabulous sums For instance
said that Coca Cola we're offered for sale today
that Of eight letters would bring
half million letter. Think how much word Shredded
Wheat" has been made through newspaper advertsng
backed by magazine publicity, and will how anyone
who starts off national advertising without trademark
which distinctive descriptive easy say easy remember
and of pleasant suggestion apt to fall short of
efficiency his advertising .Wrigey which You
your newspaper almost every day in connection with chew
ing gum, worth almost many million there letters
the least so the Federal courts have decided
The trademark that all these things and is also coined
word best because is least apt to be stolen Trademark
merely establishes prior right in ownership
the trademark but this always open to question More
descriptive personal cannot be registered
cept to its special design other exclusive pecnar
1t follows them that continuity prime essential of adj
vertising is like rolling barrel up hill you quit
and and the barrel fall back to the bottom you
make progress No matter how many hours you might
spend in total the task of pushing that barrel up the
you did not keep at it You would ultimately bejust where
you started So it is with publicity You may advertise like
wlre day in and day out for month"; then You drop it for
year you will have to begin all again. for in the
time the public have forgotten As result yonr article
initial advertising expenditure. ~ :. 1870
Another inevitable ABC Of advertising is the necessity
to have hand that which you advertise you
facurer and advertise your goods national way you must
make that Mrs Jones of Jonesye goes to the
store asks for that your newspaper adj
versng for instance have made her want she will find
on sale Otherwise she will take something ust good
your effort will have to naugh Likewise if you are
retail dealer and you advertise your newspaper that you
kitchen chairs for 81 cents you make that
have those kitchen chairs hand when the people IN
Tomorrow's chapter viii be: who Should Learn About
Adyertsng?''
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
WtRDEl [ SUGGESTS
PROBE OF COURSE
OF PACIFIC MAIL

Justus s. Wardell. surveyor Of Gus
toms It sen Francisco. and somewhat
weII-knoNn here. has broken into print
again By Recommending - Secretary
william c. Rodfeld OF the department
Of commerce q congressional investi-
cation or the sale OF the Pacific Mail
Sfeamship Company's feet. because
the seamon's Act. he declares. was
not responsible for the sale Of the big
liners
Wardell was IN Honolulu q few
months ago IS witness in an opium
smuggling case, and created . sensa-
ton one dt1 BY calling Farm Cornn.
. uelI.kn0Wn Honolulu Chinese, many
Objectionable epI(hets. Mr.. Cornn re-
piled By bringing suit for $4,000 dam
ages. The action Il still pending.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
DYNAMITER FAY
Will BE CHARGED
Under TRUSTLAW
Department Officials Say the
Sherman Act Covers Al
legged irregularities

EAmocinfod tfe91 by IoQefM Wtrolee1
WASHINGTON, d. c., Nov. 16.--
Lieut.. Robert Fay. who has confessed
that he 10 German army officer, con-
nected with German secret service and
defeated 70 work IN the United States
10 prevent che shipment Of munitions
OF war 20 the Allies, through the de-
structon Of ships carrying munitions.
and those arrested with him, including
Herbert Quienzle. Max Breitung. Paul
Daeche and Walter Scholz. are to be.
prosecuted by the department Of JUS
fice under charge Of criminal con-
spiracy under the terms Of the Sher-
man Antitrust Act.
The department believes that the.
act covers the ilIegalities with which
these Germans are charged, baslng the
belief on the theory that conspiracy
10 interfere with the manufacture and
export or munitions Il conspiracy in
restraint Of Interstate and foreign
commorce.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
o !?!!.!! !: g! 1 IGL

Special Order 252. War Department,
Oct 20.
Leave Of absence for two months to
take effect upon his relief from treat
ment at the Walter Reed General Hos
pital. washington. d. c., is granted
LIST Lieut.. Leo j. Ahern. 9Th Field Ar
tillery. Lieut.. Ahern will sail for Ha-
waii on or about January 5. 1916.
-
Special Order 25s, War Department,
October so.
When the services of Sgt. Andrew
c. Calhoun, ouartermaster Corps. are
no longer required at Galveston. Tex
as, he win be sent to Fort Mcdowell.
Cal. to report to the commanding off,
Ger, who win send him on the first
available transport to Schofeld Bar
racks, Hawaii. for duty as a chauf-
feur.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
VILLA HEADING
FOR HERMOSHLO;
GALES in CHASE
carranzistas Attempting to
Reach Garrison Before Reb-
els Can Force Fight
[Assoclated Pres by Federal Wirelessl

ASSOCIATED Press Dy1 Federal Wtrele88l
DOUGLAS, ARK, Nov. 1.-THE i'm
portant city Of Hermosillo. the capital
of the state Of Sonora, Is now the OBJ
jectiye Of the main Vfllista army and
two Carranza expeditions. General
DieQuez, at the head Of the Carranza
garrison Of Hefmosillo. Is entrenched
there with 500 men and "a cannons,
while an army OF 5000 achievements
Is making forced marches In an effort
to reach the capital before villa with
hts army can storm and capture 1t
villa Is reported to have force Of
1900 men available for the Hermo-
sillo campaign.
General Gales. with an army Of 1000
with 90 field pieces. Is hurrying be-
hind villa, In an effort to bring about
q rear action which will delay the
march upon Hermosillo until the rein
forcements can reach there.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
BRITISH SHIP ON FIRE
ABANDONED By CREW

LONDON. Eng, Nov. 16.-Reports
10 Lloyds from St Helena announce
that the British steamship Indian
Monarch Of $500 tons. which sailed
from New York on October for Auck-
land, being one Of the ships turned to
q new route BY the slides n the Pan
ANA canal was abandoned by the crew
on November 8, when 40 miles south
Of St Helena. The ship was afire
and EFFORTS to check the flames proved
useless.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16

BARON KAIO MAY
SUCCEEDOKl]MA
apprenticeship
Aged Statesman Has Dropped
Hints of Retirement After
Coronation
Especial cable 10 Nippu Jiii.)

TOXIC, Japan. Nov. 15.-It Is ex.
pected here that Marquis Okuma, aged
premier or Japan, viii resign his post
at the conclusion Of the ceremonies Of
the coronation Of Emperor Yoshihito.
and that he win use his influence 70
make Baron Kato, former foreign min
Ister, his successor as premier.
Baron Kato resigned recently as for.
eign minister. He and Marquis 0kus
ma are members Of the Doshikai party.
the dominant one OF the empire now.
At dinner held In Toxic last week
Count Okuma limited at his intention
TO resign. although no formal state
ment was made then. nor has one been
made since.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
TEuToN OFFENSIVE IN
WEST THROWN BACK

PARIS, France, Nov. 16.-German
attempts to regain = part Of their po-
sitions lost IN the big offensive Of the
French In Septemb1r were yesterday
repulsed. the German loss being sever
a thousands IN killed.: wounded and
prisoners.
The Teutons launched attacks on
both the west and the south fronts,
directed against the Tahure Butte, In
the Champagne. and the labyrinth in
the Artois district, south Of Vimy.
The attacks broke down and the
enemy fell back. losing heavily both
In the advance and the retreat
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
ILoMBARnY cry RAIpEp
~ AUSTRIAN AIaa51pe

ROME, Italy, Now 1f.11n official
announcement last night REPORTER
another Austrian dafi> Il rid the city
Of Brescia, ID Eomb6l'l1. having been
attacked by tN6 aaron I6nists The
amount OF material 1.oee done 81
the bombs was sIiellt3 Tot se5ea 81 the
citizens we're killed ana ten others
wounded.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16

for the retailer who advetises ca TO show the
advertising retailer how he lower his prices yet increase
his profits 60 TO suggest the jobber and manufacturer
cautious method to create demand and increase goodwill
"a To prepare the person with latent advertising ability
place in this new profession
This course when delivered personally class Of
dents costs s15 is equivalent correspondence
which costs $95 The entire 80 lessons win be given exclus
lively with this newspaper free of charge
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16

BERLIN, Germany, Nov IT, Ac.
cording to reports published by tho
Frankfurter zeitung, the French war
ministry has, abandoned the idea Of
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16
Army N0IEs

Sgt. Olaf G. Neal. 18TH Company.
Coast Artillery Corps Fort kaue1a-
meha. Hawaii. Is detailed 10 pursue
the next radio course At the Coast Ar
ti|lerY School. and VIII be sent 10 Fort
Monroe. Virginia. 70 report 70 the COM
mandinG officer. Coast Defense Of the
Chesapeake Bay. January l. 1916.
The following enlisted men oI the
Coast Artillery Corps are detailed TO
p1rsne the next artillery course e The
Coast Artillery school, and VIII be
sent to Fort Monroe Va. where they
win report to the commanding officer.
Defenses Of the Chesapeake Bay. jan
nary I, 1916: Pvt James II Roberts.
15oth Company. Fort Rufer Hawaii:
Pvt Theodore Pals 18Th Company.
Fort De Rnssy. Hawaii.
Infantry has bsen detailed 81 special
duty q 1ssIs'aI- 10 u. .||0|'.. nd
or1.ls1 % <1I1I, % L.II'.'1 William
Reese Scott, "a Infantry, fo< duty.
-
Pvt. clyde 6. DifIIn' couptnl ~ -
duty = timer q g qaaslsr1a..sr
Sgt. Gamer Lewis. Company Il "a
Infantry, has been transferred &, =
sergeant to Company a "a Infantry.
1st Lieut.. Frederick =. Black. SIGNAL
Corps, has been relieved from duty
with Field Company 3. Signal Corps.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16

Special Star-6OIlctM Correspondence
FORT SKATER. Nov. little
transport Thomas brought . number
Of officers and enlisted men for this
post. Some Of the Officers have been
ordered to the "a regiment Tor their
tour or foreign service and others are
returning from leaves spent on the.
mainland. OF the latter three return
ed with brides Lieut. Clyde r. Abrh-
ham and Mrs Abraham, Lieut.. and
Nr6 Thomas = Camp. and Lieut. and
Are QecrEe = |'o-.p aze 'h>@e rs-
ort 3. Love returned iron, leave 81
ahsence spent a California and D.
Deibef, p 81 1Iso WIS = passenger On
the Thomas, having spent the past two
months travelling through the East
I'd Lieut.. Alfred 4. lockwood. who
was recently transferred to the Cd
from the 18th Infantry, was one Of the
new arrivals At shafter. as well as
Lieut.. Reinike, who has been assigned
to the battalion Of engineers stationed
ct shafter. There were IS enlisted
men for the I'd Infantry on the Tho
mas, and one each for the engineer
and quartermastsr corps.
The following named enlisted men.
unassigned, who arrived on the Tho
l.as Lgt ny ~ .1s. q ot.ns ,5 sn9
- >, ~ q. - - ~. - = - -
s s.g ICY lLe ass - YIN anles -
io ,,,.n 3; - ,.- ~.
~ .o ppsy 2, rt 9. .zl1 ~ - -.
Anors 49,, 5oeh. ,[ SH.tiez . sn4sl
: " 49,, Judi 49, e. ~ o9u. Sp.y =
r., l.s. sosspn = 49, ~ 49, -. sessk 8
11[Llll, Sellys q; nos1, S4aL.ss
= $3.50 l. = t ..o1 ~ s $500 $3.50 , z.ols =
1e9Na..1' cs o- 2 =, ~. s1 L. Z.
i aze..,' pe1s z1,-- - ven ssn
MO||...f W,HIIM ~ EH|MM.Z.. MILWU|Lu A.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-16

SPORTS, CLASSIFIED AND SHIPPN,
SECTION
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03
MAYOR LANE THINKS
CITY WILL HAVE TO
FOOT CHARTER BILL

No meeting has yet been held BY the
mayor and supervisors to ascertain
whether or not the city is to make
an appropriation TO carry out the
charter convention prescribed by last
legislature. The convention begins
next Tuesday. g. - 49, 3
Supergsser logan says that he feels
some action has. to be taken soon in
the matter. Logan and Arnold have
conferred with Deputy Attorneys
Cristy and Garden to see If the city
has the right to appropriate money
for carrying. on the convention.
The deputy attorneys have promised
to have the decision ready to hand in
to the board tonight.
Mayor Lane says that there is no
doubt in his mind that the city would
be expected to defray the expenses of
the convention. TT is only question
Of whether we meet now and appro-
pirate money for the convention" says
the mayor, ''or whether we meet when
the convention is over and agree to
pay the sum. expended"
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03

" across Ala M0ana Boulevard" from
the large grounds of KappaiNasschool,
which ma y wei Accommodate the little
children Of the locality, and besides
there MAJ. Be other lands along the
beach which might be acquired for a
playground at a reasonable price.
Pauoa park. also, although spIendidly
situated for the purpose, SIS id a sec.
ton where; probably. another site
might be obtained without: paying a
yer, high price AT the same time,
/ am in favor OF procuring all three
parks i'm question:,
Reverting to the Beretania street
place, there are special reasons why it
should be retained .-s
I l. Its an established playground for
the smaller children of the locality and
do not see how anyone who has OBJ
served the amount Of enjoyment the
little ones derive from 1t, making for
their healthy deVelopment-which
means future saving to the taxpayers
in the items of tuberculosis and indi-
| gent sick-can feel anything but an
eager desire for retention Of this play
ground.
2. Answering the argument that ii
is too near Aala park contend that
Aala park is none too large for the
big boys that from the first have utiI,
lied it for baseball. a little children's
playgrC und would he out. Of place, in
! point Of safety, Joined close to a base
bah park. MoreoTef. the necessary
equipment of "a Juvenile playground
| would Involve having it absolutely
shut off rom any other public recre-
aticn ground This means that to
/ have such an institution in Aala park
the area would have to be broken up,
which not only would detract from its
= appearance, but deprive the public OF
much of the value the park now has
for such purposes as great outdoor as.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03
MUNICIPM RESEARCHCLUBlWILL
HAVE CHARTER Plan To SUGGEST
Special Committee Reports in Favor Of City Manager Plan
With Retention OF Board of Supervisors = Recommends
tons to Be Discussed by Club and Then Submitted to the
Charter Convention Which Win Convene Here Next Week

election Of mayor by the Eve super
visors from among their own number,
and the election Of the city auditor
are noteworthy features Of this plan
The auditor issthe only elected official
besides the fiye supervisors :
The elective officers are to- hold OF.
fee for four years. However. the "ro-
tation system" Is to be used--thatg Is.
at the end of every two years either
two or three supervisors retire. the
system being similar to that of the
Territorial senate. #..
The work of the. special committee
was very gratifying to the club as a
whole, and when motion for a vote
of thanks was put. 1t passed with ap-
pIause. President @. r. Bush after the
meeting expressed personally his ap.
probation of the committees untiTing
efforts and success in drafting q
strong charter. I'll. (
Arrangements for the contention
are still cup in the air. As previous.
" told, the legislative act which au-
thorized the convention does not spe-
city any particulars as to the manner
of holding the convention and the de,
fraying OF expenses. In the absence
of any statute provisions. 70 is as
sumed that the city must hook after
the matter. Mayor Lane has gone
away on 4 fishing trip but before 60.
ing last evening he called Supervisor
Logan By telephone and asked him to
act in hts place as mayor. Supervisor
Logan brought up the matter Of ar
ranging for the convention, and the
mayor indicated that he would leave
all of this IN the boards hands, so i
is1 probable that at t0night's meeting
the board win discuss the matter.
In case the city does not act, the
governor win be asked to do so, mas
much as the territorial legislature
passed the act. It has already been
suggested that the national guard ar
mory might be secured for the con
yention meeting.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03

semblies and carnival uses. It is
argued on the other sidea that the
block Eva Of the park could be- con-
demned, making the area large enough
for all the purposes In question,
but the proponent OF this course has
not brought forward data to show that
it would not cost as much or more
than the purchase of the Beretania
plot. '<. -. ..
3. Beretania ground is in the midst
of a congested tenement district, which
is one of the chief points in favor Of
playground there according to main
land examples, though strange to say
used as an argument against the prop
osition here. -#
4. t is also central with regard to
the Oriental business section, where
an open space is desirable both, fer
sanitary and fire protection considera-
tons. 49,
5. Against the plea that the land is
too valuable for the purpose In ques=
tion, it need only be said that it will
never be cheaper, hence IL the other
arguments in favor, of its acquisition
are sound there is no time better than
now to effect the deal 80, p. :. ;,
With regard to the financial ques-
items involved in the entire scheme
the general reply to the opposition is
that the purchase of these parks would
be, good investment, both for the
specific reasons in favor of their own,
ership by the city and FOR their asset
| value. Thus far the city and county
OF Honolulu has no security for bond
issues excepting the plants Of the pub;
lie utilities it conducts and not full
title for all Of these even and its
revenues from various sources, all con-
trolTed by the territorial Legislature
either directly or indirectly With
some landed estate in It's possession,
constantly increasing in value, Hone
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03
LEnERS
PARKS AND PLAYcRounps

Editor Honolulu StafsBuiIetln, -
Sir. It is pleasing TO see, by John
Martins little intefviewsin yesterdays
issue or your paper, that at least one
citizen takes an interest In the ques-
tion Of parks and playgrounds, now up
In concrete form through the pending
negotiations with the Bishop Estate.
Mr.. Martin uses one Of the argu-
ments that + offered at the meeting
Of the board of supervisors the other
night, saying that the time would
come, after Honolulu became q real
city, when public opinion in Honolulu
would compel the acquisition OF beauty
and recreation spots throughout the
city and that the prices OF land would
then be much higher than they are to-
day. The example and experience Of
mainland cities were instanced, where
enormous expenses have been incurred
in this regard-all for lack OF fore.
sighted planning in the nascent stages
Of municipal existence.
As to the growth of values | told
al the statement made to me by the
one of the corporate estates
sof Honolulu that he once was offered
All OF. the land on the plains" from
J Kalakaua avenue. for a few Califor-
J<alakauwa avenue, for a few Califor
III 40 sings that he displayed on
fIe fSslnf Of his hand, and he added
taat ne would hardly have missed the
nricesif he had accepted the offer.
EIyith regard to the Beretania street
playground. the purchase of which is
especially opposed, I think thereasons
for its acquisitions are STRONGER even
than those respecting Atkinson ana
pauea parks. Atkinson park is direct
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03

Illlu would Sc ii much better position
than it is for financing large projects.
Z. Z ar.rad that 4 would be bad.
.sss = = 3 s 3. - sm,,cl, money on:
,,or,s "a nIayero,,nds. until tlle roads
p1i =, ~ a c,,y ana cnisatv IRE nut in
80 49,, ~ Rosfis are not
~ ain rnoderhly ie-
y y, 49, 81 ;s ana rconntv although
=, 49,, - ana onlv hinge in the
taad. many -, ates for muliics
49,. - 1870 Is new rev
a ~, 80 .oad ni,rposes every six
~ .a,,oI,5l;s ilIs eyerv other
&C. =, ~, -. vorlS viii have rnas.s to
b,iild aIld maintain until do6msdays
pHt a piece 81 skIouhi ohcH bought for.
the ases and en5bymeht bf the people
e a aIl se1ebiasf posse sion cooling
almost nothing to maintain.
This vaar tba sunarvisnrs are set.
-. 80 .. cen nm - ro,,nd fioures TOR
49, ;,nnraye ss's Of the Are deDart.
n ne .ii tha reaewat rf the fire and DO
lice alarm equipment and the expan-
sion Of the street lighting system, not
to mention between $4,000 and S20,+
f,0a for emergency hospital service.
There viii not be any call for other
large miscellaneous improvements,
probably. during the term or this
beard Therefore. with three half-year-
" periods to follow the present, there
is no fear that the present liberal road
apTropriations. with the frontage tax
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03

At least one feature will enliven
Labor Day next Monday. for the For
esters have planned family basket
picnic on the Peninsula at Pearl City,
under. the auspices of Court Canoes.
No. 8110, A. o. F. A special train
leaves the city at $50 o'clock in the
morning. The passenger train will con-
sist of no less than Is coaches and
besides this there will be many autos
making the trip.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-09-03

As the result OF months of work ON
the part of BeII-anaHfied members
preceded by more than two years OF
study by the club. the Municipal Re
search CinH is perfeeting a new city
charter which will be submitted to the
charter revision convention next week.
The cha rter has been drafted by q
committee of seven, headed by Former
Governor Walter, F, Frear. As prophe-
sled by the Star-Bulletin a few days
ago the report OF this committee IA
yors the city manager plan of govern
ment. T. f. =. II -.
The city manager plan and the re-
tention of q board Of supervisors are
perhaps the two outstanding features
In the charter, which is worked out
in complete detail. g.: = .ce-.
"A third feature is that the recall
is provided for, but that the commit.
tee does not favor trying the ''inftia
tive and referendum" at this time
Judge Frear reported for the COM
mittee at an interesting meetins OF
the Research Club held last night In
the Chamber of Commerce rooms. The
report was accepted. but the recon-
mendations have not yet been adopted
There was q short discussion OF some
OF the charter features last night, but
fuller discussion was left for next
Monday evening. That win be the
evening Of Labor Day. but the club
will meet at 4: go O'Clock to- discuss
the committee report in detail. It
can safely be said now that there h
little likelihood that any material
change will be made In the charter as
drafted by the committee. In the
first place the committee has deyoteN
4 large amount OF time and detailed
work to the subject, and In the second
place the general sentiment OF the
club, from months of previous discus
sion. had already crystallized much
along the lines as exe11lpliied in the
committees recommends atoms
The preferential voting system, the