davidaulloa/AmericanStories huggingface dataset:
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
SEs- or DANCE
Hsc 1 Mn PIT On Indian Festivities
S.It Frcsy ara Saturday,.


= 5.z Indian 5z. game and 2asaotz
dance gI. be- gwen a. Nad.- mex,
friday and Saturday October = and
s T~, q. games 1.ih ,ae stcss
all. De played both tay.. Twenty
ese players ~.l be On each side, and
,1ere vii DE- something doing IL the
4sy o. catching and taro a!ng = bs..
win stcss At nigh; tol.DH!lg the
ball games the Indians Siil engage In
their dances. The green corn dance,
the snake dance. the var dance the
tapping DAME, and possibly other
dances will BE- introduced Msd!.l is
making PREPARATIONS to entertain q
,zst crowd O: people, ~ho viii come
70 witness the lpc;sa festivities.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
E=FE,- q ca-EL EcoroVr

-- --as...- z--.~=. .= -z.- ~ =
s.,a--1- p, .5a--@, z.s - re ,-=s
81. z.---5 --5.s,-z.c- - ~ e.tazs,- %
z..e az -zzca-s z----ztz .-sv.=szs
~ srs.,Y c---..--. Tz -zsz
s-1F- .-z. re >9e- .. s-s-z.-..g ~
ce,z---e-1 .,,z.-4 f. O.-s.o1z
C.rg ia .,c-ezsac --vss y. !. ,rs--l-
o-e ,e- ee., .se- ,-e cor: o. The
;-eroes gezr Rp hare ..97s. ,1zt
s,z.e z-c qeests-z,1s eazt1s against
re s,zta as5e yes- cromp,-y ,a.1 o@t
lf ,1e ,zIIzgerr -ec-ey. s.t ri c---
t,.s ssssc he .zre called z.,s1-o-
?, re o4.-zze ,e-,+.,z.e4 0pDa ,-s
-41c.a 20 re -ts-'1- ~ fee. f,r -.
ca.;ar.s pr TIE czG.oL At ne 'zr.s
s.t sz-rs. ve have en5.1yat have
been ,-.a- ran -se r-a..c re,orcs
sre r.. BE- easily Te-ss1 ~ any PER
t,n c,-..,2 i1sf z',-'e'i |@'-i-
ally re ..'zfa N,' 'zt' '71@s s
-Hi@'esi'. .1 MOVING ne +s-, 'i
ia.s t-hf u @l,t,1} -..- .a''T'h@-
t,n 80 a-o1o-e 4, t-rhaa him
D.-a2 The '-sre acul1sirau1n ne
levy made 'o' yarvesss II state gov
eminent ~-s 40 iI,-0~s- For .sll,
one and tares-io1fias I..-a- ioi ~
t"' mills ''F 4'4t. ia.1e ana one
'ourths mills. 'or lslt, on and one.
tSenteth mills. Making total ''F
the four y@ar' d eight and ons-,Nsn-
ue'h mills an sLs'@se ir f'9s four
year. Oi t~o mEs; ~ ~ fas STATE
government under the reign Of "crus.
economy for the eVrff9t zea!, levy
o. three mills Ia b@l zaade The
reader will understand that th!' !s
the maximum tlft can be levied IN.
der existing lass. : In a. probability.
this amount would have been .ncTeas
I'd had not tae constitution barred
the way. 4 comparison o, TIL. levy
with the levy for the gre,iols admin
is,ra,ion .s ln,ess ,1ag, a.a4 +spec-
ially 10 In view of the promise made
~ reduce the surdgnsy. the taxpayer
Compared zIth the f-s, year O. the
previous administration it shows ar
ireresse Of more than s..er,y-9us pe,
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
s,,ac.1a. sartist crurcn.

The Church Of ,ae Warn Welcome
Bible srho9. go Z. II.
Togng peoples meeting $50 ?. Il.
Public Worship Il Z Il. and 7.s5
.. II. The subject o' the morning
sermon w.ll be Authority in Religion
The evening subject wil be The
Swelling o. the Jordan
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24

Ezt: s.---.. 9-.t. ,,:.a-

Preaching = = = - s-t -
=
S-czy Ec-C1. = =. Z
y--o- E-cezver :. -. = z. Pzr-
s-:s z-e urged u Ez-t l-=.- c.----=--
S@-.o- Christian E-t=aEo- - :. ..
2. r. Il :. Hunt .ezts-
TIE spiritual life and s,t@.cz-ce
Z. church !s Increasing Yo- Kiss
grez. dez. = yD- are lot t-=-s
= sue and c--= SUNDAY
7 4. LANPTOE. Pastor
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
EVERY HOME NEC-5 A FAITH.
Full COUGH AND COLD REMeO'

When seasons change and colds ap-
pear-when you first detect a cold af-
ter sitting next to one who has
sneezed. then 1t is that a tried and
tested remedy should be faithfully
used Il never wrote a testimonial
before. but. know positively that for
myself and family. DR.. Kings New
Discovery is the best cough remedy we
ever used and We have tried them all.
soc and S1.09.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
Christian S-ierce

Sunday services = : Il
Subject. Probation After Des;1
Golden text Micah -
Responsive reading. Psalms =.
Sunday school II Z Il.
Wednesday eTeIiag testimonial ser
vices 7:30.
Our church Is Oh D and Broadway.
y. u AL are invited to attend the
services
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24

THE OFFICE MANS STORE-Type-
writers cleaned old platens re-
placed with new. Letters copied
and multigraphed. Large mailing
lists furnished. Notary seals and
rubber stamps for sale. The Letter
Shop. next door to postoffice. Phone
ga. lltf
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
CstreIic Churcn.

Holy mass will be read at ten
O'Clock Sunday morning, followed D.;
sunday school Sermon during mass.
FTeryoody welcome.
FR. JAMES J. WALLRAPP.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
mee,ina Of orio Club.

The O-.o club will meet Monday
afternoon al q o'clock Wi:h Mrs g
p Webb
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24

Just unloaded carload Of Cadillac
cars one left Put your order In no"
+ +. KEARNEY.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
REAL ESTATE

FOR REAL ESTATE, LOANS and
insurance. see E. E Guillot No
9 North Washington street, Ard
more, Okla Phone sS2-L l5-lm
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24

Liven % ysur pusiue.t-u1 ne
Want Aoe.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
Efterroon and Evening.

Junior Epworth League 3 ?. Il.
Senior Epworth Leag-e { - ?. II
Sermon 40 ?. II.
The morning sermon will he Of SPEC
isl interest. The X. OF ?. ~iI meet
with rs Specia, thanks giving TiA
be one feature Of the service
4 sermon ot thrilling interest T!.l
be delgered sunday evening. You
cannot afford u miss these services.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
Broadway Methodist

Sunday school $50 q. II.
Divine service 1880 a. II.
Prelude
Hymn.
Apostles creed.
Prayer.
Special music
Responsive reading l25.
Gloria Patria
Scripture lesson. Isa. l. ch.
Announcements and ottertOry
Hymn No. 5.
Sermon BY Dr.. Butler. Give ThanEs
Unto the Lord"
Hymn.
Reception Of members.
Senedictign.
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24

WANTED TO TRADE-A practically
new Winchester shotgun for type
writer in first-class condition. Might
pay some difference in cash. In
derwood or Remington preferred.
VIM. F. Warren. Phone Il or $50.
224
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24
FOR RENT

FL2 2.S--C--s= Il L-cc- t---
--s-=- ---=a Ca = - C s. = y.
-:
The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-10-24

TOR REET-54j acres o. land miles
south Q. ArtDo.e, about - II
cultivation. balance pasture, aver.
age improvements. Cash rent T.
L Wright over AIdIo-e Nation
ez.k -55
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
WEDDING CEREMONIES IN
R0CKP0RT ON WEDNESDAY

DpcRpoR1 Juno "a Johu 49,.
svhnirr ptemif ont inwnN hHslnfHs
man vf caldwell WAa united m mAr
rmsp msi vNtnmt with Nlns Cauco
johnson dnuehl,r ut Mis- AZ JOHNSON
of Koclpori ke, it g. lmrln Nt thg
First lreshN tcrmn Church performed
the orfrmrNN iu thr purspure of about
sixty Nursta iraf W. 49, Woodward
Yelir. and Mise luva Campbell rnno
played jbp "lnldsi Nsrch" N WAS
ntr followed N tho "iinwvr SONS
durpF SIZE vUromanN
lank aua Whtr cnmposud thg caior
aehvme n ihu decorations hnd duNl
arch rlsp Weddina guwu Was uf hand
omhroilrrtd white eupe aud the tr1N
citing Castumr wAa so stA sdk nauiir
with haf in match = NIke numl,sr 90
hrnutlinl prrrputa icatiieA tn thN isop.
uhrtN oi ihe hr.dc in hsf home town
An nfnrmal recepilan followed The
euttma uf the wcdllue cahn mpdp lN
Miss MaN s. Mathia Yves an Interest
mg process in which Miss laum ClcNr-
mld hettuts pnssesser ud ihe rIne tui
Nliss iafic thrown found ihs dIme and
ihImhie fitur Mlss Alma Iacohs
thnsni CO.. hfides houquct
rhe tfid,i eouplc wrr, accompanied
to GregotN in HutonNhlre rN MIS- o.
a. ponncn MISSES iaralc ngown Mat
ilo uano,. lncH Campbell urd Mvssn.
inmcs nrsWn ana lNFou Spatkmsn
whvre thoN to0N ihc msh tnir mr san
AnioniN.
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

Wednesday noon fcad tht fake ~.
ersm addressed i0 W Valley adfla
IuR ~ fhr NfIurIn9 DOB ~ 4n 900 Wfli
90 White Point fluHirs 5000 hafftls
daig uHe ~ fhe ffai fo r1th felr
srum aHi ffam Mercedes woe lahn j.
Elir Wha sent fHt fuii0HlHa fsleefsm
20 gf0fse % CLARK caenst " the
iirH state iAHt
~fisase rush deiniia ny Hie 900 strike
10 White rnui ud sHuIns fhe mfH-
nn' jNhH Nun iiHuY Archer And o.
So Lawrence
within nf hnur h1ff cimr ttt fi-
p.Nin9 mtssaga ffam Mr gau
rrnpa % faN more and fua won't care
anffhiHF ntogi esq.,
The Euf"al iauudft WaH eHaIl4 ihe
iftief BOO coo disffIhHfan nf HdssrlHnr
notfns. 1pf.nH 'hf inp g. W ru-
nHu frprsHtnflHH fNin ruutffn bad fwu
barge a4li raHrH packed win 1HtDfila-
ins Nnffliirs fhaf wore dInffIhutfd ln
thf rafinuH fnHnH fhHf NrfH vls.fr4
Ihf heai NJ fht huuNh uHH nUfr
boob WIEN lmfhrr cDsef ard io0se
ialfra
mo hraw eeienl 10 tho urp Hu
nlrda4ma iiHnaun representing nfa
rIalf stores. hr urDim rr er4h. .i
1pt p0Hnaa iud fhr lightweight. nhfaIr
aiip apttilnH wuH Cn nnpir Thn lraf
iOniNnr mfu wcfr IMlf HmIr lud f.
@ reuol
a namner of fuprie a,r mrmn,r
~ th. p.ltl flr hst InrHHne A..
uU W cotnH Lawrence
,lD.tt l.it., f.... ..... n. f.,a.
.. fi. trr.t..t i....,a.. 30 ..n...
bad, tlr ls.r..f.l .., n,..f t.t.
.r.lf.. ..af.o.t fb. na,o.. .n tfto
r.. D.tata fi.Daf t... g.s. .r.
f,,.tI. n..f h.,i...,.. b, f.. ..,.,,,.,
..al Bod. .Uf ln, fU. eana, tau.. ,ri
"N' "''N' l''i''n ''. .,' "'n 700 'N
W , ,'ll W.
iN
~ y" .' PUG ' 'l
'''
"'"N
KY VIZ
mann ...n .....t .l...t,Ir,.,. D., .l
..ftI.,. a.. l..i.,. ... .f Xxx ..., ...n.
,.t. ,... Id, .r.. l.....i...
,f. ... 3D.. .t..f ......,I..,.
d.. ..ii..fI,,. t.....I. fi.,t o... s.,.....
.t,.t.t. lad. fs. t,...I., ...r.i... 80 t..
r,l.nH. .i,H 30 Nh. u,.,..,,.,.i. ,.t.a
uscsm
m,.....t. ,.,..a...f.t..i...,, ..,,.
lbs u,. t,,i., .nl fn. ..,ail r...nt..n
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

nisc the tramp fo,id " ht would per-
form ne pf0Yrftini task ~ Haulug
s,ene Wded ~ retired W ne barn.
so0r Their, came me sounds ~ nian
hard % work ~ ihe ~pUd Meanwhile
iho woman pftpnrad rrpaei fpf hlw
ln duo Time zee mra sAH eaton ur0
ihc tfnnp eapfesae1 his thanAt sad
departed
Shortly afiet ihf woman Wfnt out
20 the barn ami WIS ama1"d to fun
every sfieh intact pou irguify che
discovered ihsi tile hnd been autsf-
iainina unnRnre stranded ventrllD-
purst .rhe man hod simply gone into
tht ehfd and aiten biz imitation ~
saWife wDod New York Times
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

a n,wiy onnaiied volunteer waa fsth-
of aiurfned during his first experience
~ q sham hltiie especially aH ~ heard
ihf eeionei boz eommhuH anY That ~.
efflninr wins Geo De- DONE ne in arfinl
warfare so tonntf was ihc fins
hlHnf ottiiiso fired thHn ihc fuehf
cred aoidier dropped hls rHu ani took
30 hia hreia
"ilft' WHERE are Nou running i0
shouted iho captain. ne the sahi.ff ncd
p1si him
"uh HHli ihe man. if le 800 Uaht
4ir mn lust d0inF ihf same aH }
Wnuid 49, 10 nctuAi war" rmiaAeiDhn
Public LEDGER
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

Secretary Redfield reports that
the trade balance Ia favor of the
Emitted States on Juno ~ WAS
S976,WlO.OOO and thai ghc sum wiil
approximate @l0oo. nn0 .OOO az tho
ci9se of che fiscal year lnly /.
This IS unprecedented bat Il n no
hcalthy Indication. Il represents
loodsiults raised ont Of reason hy
She war; aud vast supplies ~ mn.
billions " represents dead ems.
TONERS, a period Of Terrible siaena
ton M European trade after the
NlaSa of ile war u is impussihl,
Sd lop off q man s lcg without
imtairinr his vitality, his product
N,aers. Soeicty Is tho vast man
and Suffers through similar hody
lh~rs. What effects d conSiiera
bic portion Of il reacts cn all IN,
rest
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

The Wabash Railway IS 90 be-
sold under Che h1umar unrs Doc.
ing only ihc inek variety, wonldn &
nail tho Wabash just the same.
wo bolieye 100 thp hummer Prop
orly directed Il Is morg useful
HAN ihc sword
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
City News -:
/: in Brief

Memhera OF the ladies ausdlary Of
fhs Country Cluh win o. thp hosteaa,s
Wt auurrr tu hr given nt thD oluh
hausc ttu cvorlua 20 oylaoh
Harry NJ Baker commercial agent
oi ihc sHp irff iHai niehf nr California
Cess tNo montha vHcnuon fnl. aur-
nh which umN ho wiu Nial ihr expo.
nitiem N Hnu lnurlsDu tnI sn n,
$3.50 iiofUir lrasnr hr uumHrd u
nuuher of hlH nimtfr umda iBmt hD
wmni mnil tlem pHai tAflH dnlf NH
inF of hlH endowment ni ihr california
climate Nud scrnerY
The Glover Johus Aute Comaan,
Yesterday reported ihc nHle of rrd
tuutInH rAr tn b. O. Cnd,nt uf ssu llo.
go and q mNrfs cu Geo NsIdfo Gapm
I'D liio Hun, oilN
The Senior Harvcstsps o. the Pes
iNtrfiun church Wiu meet tnlr arar.
nenn Nt p'rlnch WITH Nt Ncufy Nus
tIn ni thD Nnuar Nra 10 g. Nutra.
missionary frnm Monte Nunlrs wlu he
rwsrnt nud win mnht anotl nddtras
Aii memhtrs of thc Ana ANA thuIt
fncrdn arD invited o. te pr-ncut
Officers Of the Masonic iodine olectsd
MuudnN ninht wrfe inamilfd m dne
ceremony I'd Hpt1h meeting mai
might Atlor $50 ceremony sttnndnr
hfethren vefp tftaiad o. refreshments
80 fhr pirrt rhuar inainnca issi nlsht
Werv e. it Martin Worshipfu Mae
tor lrvd w tiorno srnlur Warden.
~ J Howard iunior Warden. a. Il.
NeWmHn TreaHutrr A. Mount
SECRETARY o. a Van Clea,e Senior
rvtvNn. tl o. rnidwin iuuiot uta.on
A D. Martin stewards Thompson.
steward
Me- ard Mrs o G. Ricls gave a
bathing PARTY Yesterday afternoon u
hnnnf of Miss Aitleene ttthrnport
tsmraia wtfe Misses Uiidh iltttf.
Elhel rmtF Mat, rthcl NcHy. Ctreua
NelN Nutt johnson taNirda Newton
sHr,h Newton rlImheth Corchha,cr
iUtH and yakss weta served an tepert
"a snod thine
The Moose are planning 10 owe an
other nf ineif semi monthly Hap
IpaitltH tomorrow ulshi as thcn club
rorme ga Mcanulic srcet etartlnr az
1880 o'ehek an mrmhers with their
friends nfp cprdllpy ipNitpl o. atteuJ
and a guud time d lsaurca to aM
-.
fMlfk smith assFttnt postmaster 40
kireuyllle "a yisitnl M thc vrN
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

Oil rpporia have hecu faxed
90 saeh m eNteui ihal il real fush
er b. e1iuN io hafe % time getting
itself in print However when iln
auiheviic news is hvniluhlo. The
Gallon W,ll print 10
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
At rHE THEATsEs.

At rNE TREATIES
kmuss. Frat irsfsiimtnt q ne ,e
rial THE Goddess and ChSf'ef
CHAPLIN comedy "ris Ns~ JOB
ideal. "A Man o. fhs riHs ano
comedy Oysters and Pearls ana =
Double Deception.
Lyriei King BaDgoft % ~te
she Baiante' comedy var
niss" and q one ace drains re iof
maker"
Res For the Honor 81 btuinh Pr
teo sets. "hmbfoss's NatS lemgsi
. comedy ard baritone 500
Packard and ths Ford
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
CALCULATION HOOKS
OPEN TO ADVERTISERS
Friday, june Is. 1915.

CnranzB Is decidedly against q
treaty win Nilla IiiA arrogance
81 only matched ~ his inolii
cheney
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

South Texas wears her 1913
corn ben wish some pride for
there are fields lhat viii um from
go 20 ~ bushels au acre, aud ban
drells ~ H'rcs that VIII 90 30
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

Thaw SAWS thai he lcft Mallcu
van because he brhcyed himself
same Thaw probably told the
truth never having hecn insane
When he slew White. No. was actu
aied hy emotion Tho same sort
Of emotion umpols d hoy go smash
anetbrrs nose iiut 10 sometimes
works in he courts, aud 'fhaw got
away with a. Now he is lust as
iusauc MS ho was when hc wcot 20
Maiicawan, only the electric chair
m not before him 81 This llmp and
Freedom is why, even Evelyn
thinks that Harry has scmc to his
xcnses
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25

Washington mys inst II had
nothing io do with Keeping Jap
ancso troops lrom Europe. Wash
inyionN statement b emphatic
We arc convinced Europe may
$50 to eSlromcs. bul IL Will hardly
mViir Il mrnueo lnlo lls midst
There win hc enough trouhlr as It
q, after Japan has taught those
iUNOnO0uu Cmnameu tn lhnk in
terms oi commercial aggression
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
CIRCULATION DEPARTMENT
PHONE 50.

Address ~ business communications
and make out all ,hfcts, drafts. money
orlefs and "spfeH. nrsfera 20 The Cnllrf
Publishing Company Al terms. afiirles
and communication should W. addressed
a. Edior. terppF christi Caller
Entered ~ e.eond class matter az the
l'oatoliice in Corpus Christi. Texas
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
rooxys CALENDER


LotaI foretHtt TOO to1aT ~
cloudy. iqhi 20 rioesfais soainsf'J
Winds.
Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-06-25
.PAllfR

Snlscribcfs when ordering q chnnfe
~ address should give both old and
nrw addresses. Curriers' f4 The Call.r
pay cash for th,ir papers and are uu
able 10 extend more sllan nesk's
credit "a snhsefilaru Their margin
81 profit u small sud n frw losses viii
b. kccnly felt Subscriptions are due
The carriers. and not The Caller Pub.
fishing Company Complaints Vt scr
wire. orders 70 start ~ discontinue De.
livery ~ De paper. and changes ~ nd
dress. should hr addressed or trlephon.
81 to the
CIRCULATION DEPARTMENT
fpH0NE ea
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-30

Not one whit Of quality had been
taken out Of the car.
1t was identically the same automo-
bile that had been selling for Sl450.
.Jetfcry maiHtdiNed quality and sold
cars in big volume-in the face of
the biggest quality smashing period
the business has ever seen.
With this winter came ne7v big
selling punch in the production
of high Grade demountable Sedan
top att'Ie unhcard of price of sos
above list price of the touring car.
This was the JeferN punch-and
practically all manufacturers have
gone into the demountable top
proposition to keep the pace.
THE NEXT BIG SELLING
PUNCH IS QUALITY.
The multiple cylinder phase of the
business has had little effect. Manu-
facturerS who build in large guam
titles have not found this type of
motor practical.
The next big selling punch is
qn0iity.
Watch developments at the New
York and Chicago Shows.
Notice the inclination on the part
of standard motor car manufactur-
ers to hold to their present prices
or even to increase prices.
The reason is plain:
Other manufacturers understand
that it would be hopeless for them
today, with the costs of materials
and labor where they are, to at
tempt to build car like the
Jeffery, sell it for $1,000 and
make big profit.
Today no ether manufacturer
would even think of building the
Jetfery car at its present price on
the margin which he could realize.
Jeffery can do it because Jeifery
bought materials a long time in
advance, when the market was
low-and because Jefery has the
capital-because Jeffery has the
equipment, because the Jeffery plant
is organised along adUanced lines
because Jetfery cars are $3.50 bNfH
beneath the Je67y rOct-because
Jeffery has had the experience!
Watch developments at the New
York and Chicago Shows!
Watch the big advertising med
iums. Note what they have to
say, beginning the first of January.
Listen for the shout of quality on
the part of even those salesmen
who are selling cheaper cars.
There is no punch left in the price.
The prices of most cars built in
large quantities have been reduced
to the point where the competitive
element is practically gone. They
are all on the same basis.
Now one car must be judged
against the other on the basis of
quality and quality alone.
By quality we mean the use fthe
highest grade steel and Othrmatv7aLs.
By quality we mean exactng tests
of all materials before they are put
into the car.
We mean the use of the finest
materials that can be bought for
the hidden parts of the car which
are never seen but which have
such vital effect on the owners
ultimate cost and satisfaction.
BY quality we mean advanced
engineering de5ign-perfect balance
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-30

.ssssslsSzyssssS1Ssss sssrlcS sSSsss TaCturlng requirement
will be for Quality.
The next big dealer ccHaaI will
be for Quality.
The present demand on the part
of the public for quality has made
this necessary condition of the
automobile business.
The manufacturer who believed
he could sell on price alone has
found the pace too hot Without
quality there is no bottom to
the price.
The dealer who chooses the man
ufacturer he is to represent on the
basis of price alone will find the
pace too hot. There is no bottom
to price without quality.
The salesman who goes out to sell
his prospect on price alone will
find the pace too hot. There is no
bottom to price without quality.
The customer who buys an auto
mobile on price alone will find
himself deceived. There is no bot
tom to price without quality.
A few years ago it was the full
floating axle against the semi-foat-
ing that sold automobiles. Sounds
funny now-doesn't iti
The next year it was the fore-door
on the body against the body
without fore doors, that sold the
automobile. You remember, dont
your The next year it was the
starting and lighting system against
hand cranking that sold the
automobile. The next big selling
punch was the streamline body
against the old style.
Then came the biggest b,Ice-slash-
ing, qnaifD-smashfng period in the
history of the automobile industry.
1t began last Spring-went through
the Summer-and came up into
the Fall like tornado.
Every manufactures who merely
wanted to sell cars, cut his price
and cut his quality.
A few reduced price but stood
pat on quality. Jeffery was one
of these. Jeffery has always built
quality car. Jeffery has never learn
ed to cut quality to reduce price.
When the big demand for motor
cars came with rush last spring
when other manufacturers were
slashing prices and skimping quail
ity-Jeffery stood pat" on quality.
But with tremendous buyingpower
with one of the largest and most
scientifically organized automobile
factories in the world-Jehery was
able to reduce price, just as he has
been able to each year, as advances
in manufacturing methods and in
creased equipment made this step
possible.
The famous Jeffery Four-famous
the country over as quality Car
selling at $1450-was offered the
American public at the startling
price of $1l5O.
Jeffery gave the public the benefit
of decreased manufacturing and
selling costs. But Jeffery believed
public demand was still for quality.
And Jeffery was right.
The demand leaped ahead.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-30

That is what the public wants and that is
what the public is going to demand.
The manufacturer knows it now the dealer
will learn it next the salesman will find it
out; the public has known it all the time.
So the next big punch is quality.
The manufacturer will put it into his ad-
vertisng,
The dealer will shout it from the housetops.
The salesman will tell it to his prospects.
The day of low price alone as selling
punch is gone. The public knows that
below a certain standard price, quality can
not be had,
The day of critical examination of automo-
biles has come.
The Jeffery Company welcomes this day
because Jeffery motor cars have ailpays been
built for qualiy-never for price-and the
Jeffery policy will be to maintain the quail
ity-frst, last and all the time.
Quality always wins,