New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-06-22
FUND IS BEGUN
FOR CENSORSHIP
OF ADVERTISING
Men Of Associated Clubs
Struggle to Give Money
to Gust QuaCkery.
GAVEL PUTS HALT
ON MEMBERS GIFTS
Convention Unanimously De-
cidcs to Declare War on
Dishonest Dealers.
m, Tclerrarh 70 The Tribune. |

fRv Telegraph n The Tribune
Chicago. June q. Honest advertis-
ing Slapped, mined and sheled the in
trenchments Of sophistry and deceit
amid a hurricane of oratory, enthusi-
asm and hard cash to-day at the gem
eral session Of the eleventh annual
convention of the Associated Advertis-
ing Clubs Of the World at the Audi
forum Theatre.
Following the spectacle of an audi
torium full of men struggling to con-
tribute money for the establishment Of
a permanent board of censorship Of adj
vertising until il was necessary TO
check their generosity by the use of
the gavel lest the outpouring of coin
occupy the whole afternoon, the dele
gates heard two notable addresses,
which, it was freely predicted, will find
permanent places in advertising his
tory.
Bishop Warren A. Gambler, chancel
Tor of Emory College, Of Oxford, Ga, in
an address on Commerce and Chris
tianity" castigated "rcvolutionists who
call themselves reformers," and men
who know no way 70 get the rats out of
the barn except by burning the whole
building to the ground"
Christianity, declared the Bishop, is
"a money making, withdrawing re-
ligion," inseparable from the perma-
hence of successful business and with
proof of its power in the fact that
Christian countries are the only ones
where wealth abounds.
Standpatter Makes Socialists.
No less drastic was DR.. Charles R.
Van Hise, president of the University
Of Wisconsin. the second speaker, in
an address on economic and industrial
reimbursement in the United States,
and some of the methods by which
education can be utilized for a more
equitable distribution of the nations
wealth.
"Your standpatter, the man who sits
still and cries out against changing
the existing order of things, makes
more socialists than the man who goes
out and breaches socialism" said DR..
Van Hse. in substance. II am not
Socialist. but | believe that the longer
the present conditions Of unemploy-
ment and unjust distribution OF wealth
continue, the more Socialists we snail
have, and that the faster the condi-
tions are remedied by capitalism the
fewer Socialists we shall have"
Among remedies for unemployment
DR.. Van Hise suggested education Of
men for both major and minor employ
ment in order that. when a man skilled
in one pursuit is thrown out OF job
he may be competent to turn TO an
other lob. supplemental in character.
which in all probability would not be so
vitallv affected as his major employ
mcnt BY adverse conditions.
Standardization of railway and other
equipment so that it will be possible
for factories to operate in dull times
and store up stocks that will be de-
sirable years in advance was another
suggested remedy. Still another was
the cutting down of the expense OF get
ting farm produce to the ultimate con-
sumer. He further commended insur-
ance against unemployment, shorter
hours, better sanitation and free en-
ployment agencies as partial remedies.
Quackcry Scourged.
The reports of President William
Woodhead and Merle Sidener, chairman
of the vigilance committee, had in
vested the declarations of Bishop Can
dler and Dr. Van Hise with the earn
estness of practical action.
Mr.. Sidener stirred the convention
by recommending that henceforth
quackery and fraud in advertising be
held to "strict accountability" and that
the associated clubs engage salaried
force of lawyers, detectives, physicists,
chemists and other specialists to put
suspicious advertising through relent-
less tests for the elimination of un-
sound factors.
The recommendation, which was
speedily Endorsed by the executive
committee and the national commits
sion and then unanimously by the
convention as a whole, stated that
"this organization must provide the
sinews of war and properly arm its
forces with the equipment needed to
find the range of the enemy and to FIRE
accurately, even though that enemy be
intrenched behind a hill of gold and
surrounded by battlement of infuen-
tial respectability."
The result was the volunteering OF
subscriptions which spontaneously to-
/ tailed close to $4,000, and which will
be continued throughout the conven-
ton.
Il was in this scene of enthusiastic