South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-02-24
EXPLODING BOMB
WILL OPEN THE
BIC ASHTON SHOW
DetonatiOn Will be Signal For
FIaSing of Myriad of Lights
on Elaborate Displays -
Merchants Enthusiastic.

South Bend will be city of dark
ness on the evening OF March 9. for
the space of an hour.
That date is the official opening day
of the First South Bend Spring Fashion
Week ever held in the city, the plans
for which were turned over by local
newspapers to the merchants of South
Bend at a meeting of the committees
and men in charge Wednesday morn
ing in the Northern Indiana inter-
urban station.
The merchants of the city have
taken to the idea with enthusiasm,
according to the interest displayed
at the meeting of Wednesday morn
ing.
ON the opening evening until sig
nal bomb is exploded at Michigan ST.
and Washington av., every business
mousse In the city viii have its lights
eXtinguished. All electric and lighted
signs IN the central business district
Will either be turned out or burned
as dimly as possible, while light will
be furnished by bands of small boys
with lanterns.
At 1880 o'clock a bomb will be eX-
ploded at Michigan ST. and Washing
ton av. The > minutes following
will be devoted TO a Roman candle
exhibition on the business district
streets. At 7:45 o'clock another bomb
explosion will be the signal for the
flashing on of myriads of white and
green lights which combination will
be the official color scheme of the
week.
Miss South Bend VIII BE There.
dressed in the height of fashion, the
young woman representing Miss South
Bend, will ride about the city in an
automobile escorted by a band The
name of the young lady will be kept
secret until it is flashed on the OPEN
ing night in electric lights in a pub
lie place.
Each will display in windows
where the business permits-latest
creations constructed in most modern
and advanced styles. Living models
Will be furnished with these creations
and Will walk the streets of the busi-
ness section as advertisements of the
merchants who will outfit them.
All lamp posts in the central busi-
ness district will be decorated ac-
cordinS to specific designs, the pre-
vailing cOlors being white and green.
All lettering on shields used for this
purpose will be done by the voluntary
service of window dressers and store
advertising managers.
A free check room will be conducted
in the double store room next to the
Nickel building on Main and Center
SITS. The use of the room has been
donated rental free. Twenty-fi e
young men wearing caps appropriately
lettered, will be engaged to meet in
terurban and railroad trains, direct
people to check rooms and aid in
every other way possible. A free in
formation bureau will also be main
tanned in the check room.
To Decorate Buildings.
Store buildings and mercantile es-
tablishments will be decorated pro-
fusely with American flags and in the
official color scheme. The dates of
the week Will be mentioned conspic-
uOusly in all advertising of stores and
business houses. Each firm which
contributes to the fund used Will be
presented with a card accrediting
that esta blishment with having aided
in the success of the venture.
Space will be provided for the free
parking of automobiles and for the
free hitching of horses. The streets
for the five days of events Will be
guarded from other uses except traffic
by city authorities. who have been
asked 10y the committees on charge of
the affair not TO issue any licenses Tor
that purpose.
ON Monday and Tuesday. March s
and g. all windows of the business
district will be screened from the
public while expert window trim
mers will arrange displays for the
opening night.
Seven Committees Work.
Seven committees have had charge
of all plans and preparations for the
week Committees on fireworks,
music. decorations of lamp posts.
lights. transportation. finance and
publicity have worked zealously in
cooperation with merchants and busi-
ness men TO make the affair a sue
cess. No detail that might add To the
general public attractiveness of the
week has been neglected.
a band Will parade the streets OF
the business section on the opening
night and upon nights succeeding.
MRS OARNElL WILL