The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-06-22
LEGITIMATE
VS.. S.FRAUDULENT
ADVERTISING
THE EFFECT OF ADVERTISING
CENSORSHIP ON THE CASH
DRAWER" BASIS OF ADDRESS
TO ADVERTISERS.

Chicago, June 22.-"The Effect OF
Advertising Censorship on the Cash
| Drawer" was considered in remarks
by Louis Wiley, business manager OF
| the New York Times, at today's ses-
sion OF the convention OF the Associ-
ated Advertising Clubs of the World.
Mr.. Wiley protested that he did not
! like the tone of the title assigned TO
him. ITO keep advertising columns
clean is not only the duty of the self
respecting newspaper publisher; it is
to his advantage he said.
There can be no dispute as to the
| immortality of printing fraudulent
advertisement. In addition, it is a poor
way to build up business. There is no
stability about that kind of advertis-
ing. Legitimate advertising helps TO
build up a newspaper. Fraudulent ad-
yertising helps to pull it down.
There are many newspapers on
profitable basis which carry objec-
tionable and fraudulent advertising.
know, however, of a number OF news
papers now on the rocks, which were
once prosperous.
attribute their undoing to their
lack of self-respect, lack of regard for
! their own regulations, and their heed
lessness in printing unreliable news
and advertisements. An honest, sell
respecting newspaper has the most
enduring success.
"The sincerity of the newspaper
which proclaims its devotion to the
public welfare in its editorial columns
and sells its advertising columns to
duacks and frauds, is open to question
There is no doubt whatever that the
newspaper which has the greatest
value as an advertising medium is
the one which declines fraudulent ad-
vertisements.
"The recently enacted New York
State law against fraudulent adyer-
tisements is a wholesome thing and
will have a highly beneficial effect.
Equally desirable is the law passed by
the New York legislature last year
prohibiting the inclusion of advertis-
ing circulars in copies OF newspapers,
There can be little doubt that ev-
erv man, newspaper owner or not,
who gives rogues the opportunity OF
realizing their nefarious schemes, is
particeps criminis. He who assists
in the preparation of fraud is acces-
sorry to a criminal offense. 1t has been
sid that if there were no receivers,
had no means of reaching the gullible
part of the public, their occupation
would be gone.
Newspapers as well as individuals
are Judged by the company they keep,
and a newspaper which keeps its col
umns absolutely clean, is the publ
cation sought by the man VINO mas
worthy product to sell. Such a news
paper does more than lend its circula-
tion to an advertiser. 1t puts upon the
goods he sells the indefnable stamp
or honesty. 1t has already plowed
the field he wants TO SOW.
There are few editors who will al
low false dispatch or report in their
journals. Why should a distinction
be drawn with business news which af-
fects the purses of their readers?
The censorship of advertising can
be epitomized by a paradox. # it is
loosened, the publisher will choke to
death on his own greed-if it is tight
ened. and his newspaper has the IA
vor of the public, the cash drawer will
expand with honestly earned receipts