South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-07-21
TIME RIPE FOR
CLINCHING LATIN
AMERICA TRADE
U. S. Business Men Must Use
Same Methods as Those En-
ployed in Seeking Domestic
Market Openings.

WASHINGTON. July 21.-That the
manufacturer and business man Of
the United States can get major
share OF the business OF Lat.n-Amer-
tea IL he goes about q in the right
way. Is the belief OF Mr. y. r. Pratt.
chief OF the bureau OF foreign and do
nestle commerce Of the department
OF commerce.
The expert views Of Mr.. Pratt. as
recently outlined 10 members Of the
American Academy OF Political and
Social Science. are regarded as i'm
portant at this time because OF the
foundation for closer comm crCial re-
latiOn between the United States and
Central and South America laid at the
Pan-American conference held IN the
city OF Washington in May. MIR Pratt
says the European war has cut the Il
nancial and commercial ties existing
between Latin-America and Europe
and IL behOOVes the business man OF
the United States TO go after South
and Central American business Mr..
Pratt then gives "A few tips" on pro-
cedure. as follows.
THE most important aspect OF the
situation and one which should count
most in determining our trade inva-
sion OF Latin-America is not 50 much
the present conditions there, which
on the whole promise hope, but rather
the attitude of the American manu-
facturer and exporter.
Use Home Methods.
The American MANUFACTURED
should use in developing the Latin
American market the same common
sense BUSINESS methods which he has
successfully used in the domestic mar
ket here. The manufacturer or mer-
chant who treats the Latin American
field as one which is not amenable TO
lon - hrrr frar %
methods as he would use at home is
not going TO be successful.
Whether the American business
man thinks that he can take imme-
date orders in Latin-America or
whether he thinks he cannot, his pro-
gram OF action should be substanti-
ally the same 1t is absolutely neces-
sary that before thinking Of making
profits out of this new market the
manufacturer should give il very
careful study. Now is the time for
the American manufactures TO lay
the foundation of future business in
Central and South America. Now is
the time. I'm spite Of any handicaps
which may exist I'm the present COM
mercial or financial situation in Lat
in-America for the American manu-
facturer TO lay the foundation for
future trade, to send out his investi-
gators and business diplomats to
study and report on the possibilities.
Now is the time TO make connections
and estab lish trade relations which
he can follow up and develop in fd-
ture years.
Look To United States.
ut was only natural that at the
outbreak Of the European war the
countries OF Latin-America should
look TO the United States for assistance
They are looked and are looking TO
the United States 10 supply a market
for their surplus products. to secure
tn, credit for making new purchases
ard to advance the loans 20 take the
place OF European capital which has
been withdrawn.
Heretofore South American coun-
tries have known as little or perhaps
even less ABOUT the United States than
this country has known about South
America. Mutual understanding and
acquaintance is necessary before the
United States, even in part. can take
che place which Europe occupied
before the outbreak of the war This
process of getting acquainted is going
on as rapidly as might he expected