davidaulloa/AmericanStories huggingface dataset:
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1915-03-09
Jofre, Man of Hour Is
Sentimental; Calmness
And Sterness Forced

I Henley sense. He trains his mind
like his body, by constant exercise, by
setting it's tasks. The only way he
can support the immensely of his
work is by an iron rule never to com
nit excuses.
His strict moderation has enabled
him to keep his health even in the
heats of Africa and Madagascar, and
to escape unscathed from II years of
colonial service. Scarcely smoking or
employing strong drinks, he avoids
social functions which entail late
hours. He leaves his rare dinner par
ties early in the evening that he may
be fresh for the morrow. His day at
the ministry of war, in peace times.
was prefaced by gallop in the Bots,
but this exercise was supplemented
by walk from his bureau to his
house at Auteuil-a good three miles.
He comes from farmer stock;
hence his health. His father was
land ov ner whose fruitful vines, ur-
der the careful management of Nine.
Joffremere, brought small fortune
of $4,000 to each of the II children
no mean attainment in those times.
The gerat captain inherits his order
and method from his mother, who was
careful manager even among the
careful managers of the South. For
her he had a great affection; with him
as with most Frenchmen and all
Southernors, the family tie is strong
Traditions and continuity are as
much crncidered as if the cha eau
which he now inhabits were the Vat
lean and the Pope Each of his of1c-
ers is we'll tried in his personal SER
vice, each has been with him at var
ious times in his career. When war
broke out, Joffre reassembled his old
aides to form a harmonious whole.
They know his System" and meth
DDS of work, and could replace him in
the unhappy event of disablement
through illness or the various at
tempts made against him by the en-
envy. But Joffre is we'll guarded by
his corps d'elite." A pleasant fiction
credits his vile with following him to
the field and watching over his food.
But the strict fact is that Nine.
| Joffre never saw her husband during
our-and-a-half months, and now
rarely oceITes his visit when he des-
cends upon Paris by motor-car. Out
of Difference for the rule that the Gen
eral has established for his subordin-
ates, Nine. Joffre refrains from OBJ
truding upon the master in his great
responsibilities. The same feeling of
delicacy prompted her at Bordeaux
where she stayed month-the most
trying operation-to hide her identity
under her maiden name.
The Generalissimo's ambition is
eminently peaceful. He dreams of the
time (if he has time to dream) when
there shall be no more war and he
may settle down in the country with
large garden to give him quietude
and air His concern today is for his
soldiers; he thinks perpetually OF
them. His letters to intimates con-
tain frequent illusions to ines braves
petits saldats,' for whom he fears the
Americus times-recorder. [volume] (Americus, Ga.) 1891-current, 1915-03-09
F. G. Oiuer Contributes
To Masonic Publication

The following poem written by F.
G. Oliver, of Americas, prominent in
Masonic circles, will be of interest to
his many friends here and to the men,
bers of the local Masonic lodges. The
poem is reproduced from the March
issue of THE Builder"
Is it Masonry
To dare to take Gods name in vain,
Or to be careful of our speech;
From evil words and thoughts re-
frain,
And practice what we preach?
Is it Masonry
To boast of your fine jewels,
Or purify your heart;
To be a man and Mason
And act a Mason's part?
Is it Masonry
To fail to help your brothers,
Or your obligations fill?
To leave it for the others,
Or mean and say 81 villa?
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
Pesquisas.

Deseo ssber 81 psraiero de mis- h-r
mares y hermsnhs siguientes: MERGED
Torres, hjo de C!prian> Lopez y Pedro
Torres cssado en- segupdas nupciss con
Cruz Reyra; Hiiario Torres cssado con
Ramigia Cora ez; Sra. Guillermin. To.
rrss casada con Cres:encio Gomez. a
quienes dele en- Matehrals. s L, P. ell
sno lie 1900; Andres Torres. casado con
Serapis ~Jimenez;a q~uienes dele en- Sal
tiIlo, Coah. e. ano de 1900 y Is Sra.
Trinidad Torres. g ouien dele en- Non
terrey, N l.. el ano de 1000.
Ofrezco magnifica qualification a la
Ia persona que me de informes exsc,o8
acerca del psradero re cualqui"ra DE-
ellos. T"dos los informe. Gi.i2ir'rs q
Ia Sra. Dolores Torres VIDA. r. V&z-
quez, p cargo de Leandrc Davi,a, 3I9
N. Santa Rosa Avenue, San Antonio,
Texas. M3
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16

currir al salon del Hotel Gun
ter, Y sin previas platicas y sin
haber Conversations de por
medic, assist q la asamblea,
GCnde me encontre con que
habia sido electa, en- seslones
secretas, una Mesa DIRECTIVE
Provisional, integrada por
personals de cuya idoneidad
para tales puestoS nadie qui-
so responder. Nos reunimoS
ahi, ansiosos de escuchar, de
labios de un Federico Gam
boa 0 de IN Miguel Bolanos 0
del mismo propagandista de
Ia Convention algo practice
en- ell sentido de la pacificaci6n
n~acional, algo que fuera I'm
Drograma politico para reha-
Ger la paZ, d Ia realization de
la cual debiamos contribuir
todos los meXicanos patriotas,
sin distinction de banderias nj
de partidos.
Pero, desgraciadamente, no
fuG asi. EscuchamoS una vi
brante peroraci6n de don Que
rido Moheno, un discourse con-
ciliadOr de don Federico Gam
boa, y una bienvenida, como
sermon de la Montana, del Lie.
Bolanos Cache. Y NADIA mas.
"Todos nuestros esfuerzos
tuvieron Ell premio de tres alo-
cuciones, Y ~nuestras esperan-
zas Quedaron fallidas.
"Despu6s, los organizado-
res de la asamblea han tenido
juntas secretas; perO a nOsO-
tros Sc nos ha negado la en-
trada. Ali Sc han deSpacha-
do con la cuchara grande, y
nOSOtrOs rOS GuedamOS como
Quien We viSiones.
"GEsto es hacer la paz?
Este cs la manera de recibir
a IN delegado? Este es ell fru
to de nuestros sacrificios? PA
"a tres discursos Sc nos hizo
gastar eli ultimo centavo de
nuestras economics?
"Diganme ustedes ahora
con cue cara voy a presentar-
me q mis- comitentes, a mis-
queridos companeros de des-
gracia, para d~ecirles que, en-
cambio de sus empenos y de su
buena voluntad, he venido a
escuchar tres sonados diScur-
SOS de tres buenos oradores.
Tai es mi situaci6n en- que
ME encuentro, Y tai la causa
de mi resentimiento. Por clio
he vacilado en- regresar a FL
Paso q dar la triste nueva a
mis- amigos"
Tn emigrado politico.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
Permisos para fincar.

G. M. Ferguson, habitaci6n de
seis pleas, Sandoval Street, block
2045; Sl500.
Mrs. Lee Wiley, casa de dos
pleas, Matagorda Street, block
693;t 1915.
NJ. NJ. Jackson, habitaci6n de
cuatro pleas. Roberts Street,
block 2135; $500:
Max LANCE, habitaci6n de cua-
tro pleas, Beacon Avenue, block
3102; 500.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16

Manuel Quintana y Julia Flores.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
L-sT'TTCA

Custoscs cedemos estas CO.
iurnnaS a la insercion de una
carta cue nos ha sido dirigida
por IN emigrado mexicano, en-
Ia cuai, cen ciertos errores de
lorna muy discuIpables, Sc
aaientan verdades amargas que
SC rclac;o1an con los proceed
mientos seguidos hasta hoy
2oy los iniciGdores de la Asam-
5lea Pacifista.
Dicha ca-!a contiene algu-
nas apreciaciones con las que
nc estanos de acuerdo; pero
como quiera que er el fondo
nlarcnancs de confornidad,
no cxiste por nuestra parte
Inconvenience en- publicarla,
siau.era sea para satisfaction
del s~uscritor, del amigo y del
compatriota.
Dice asi:
"Creanme uStedeS que ten
60 vivo interes en- que publ
quen esta carta, en- la que, 81
bien es cierto que hallaran al
gunas faltas de habilidad pc
|rioGisUica, en- cambio encOntra-
ran Ia exposition franco de
NJ; condici6n actual, hoy mas
CUE nunca LENA de p~rivaciQ.
nc5 por e! empeno que tome
en- representa- a algunos COM
paIeros MICS en- la famosa
+ Convention Pacifista.
Soy tenienrc del Ej6rci-
TO Federal. BESIDE que aban-
done el Colegio de Chapulte-
pee. he servido en- las filaS de
esa institution, agregando d
IN caerpo de artilleria, que es
nj arma faycrita. Estuve Ell
las campanas de Sonora y de
Zacatecas, y estoy, por tanto,
empapado de cuantas peripe-
cias nos ocurrieron en- aque-
Hos campos de operaciones.
No esta de mas manifeStar a
ustedeS cue, como nunca fui
servil nj me arrast"e jam&s
ante mis- jefes, no obtuve as
cenSo de ninguna clase. Fir
mado el pacto de TeOloyucan
yor ell senior General Nelasco
~ entregado Ell EjercitO, con
manos atadas, al arbitriO de
una revolution tOdavia no de.
finida. me encontre en- la ne
cesidad de emigrar a estas re-
Clones, en- vista de que, a
Desar de las insinuacioneS he
has por IN grupO regular de
oficiales, NADIA quisierOn h2cer
nuestros superiores pOr salvar
la corporation y nuestras Vi
das. Emigre de mi pals y aqui
vivo, desde hace cinco meses
largos, luchando a mas no po-
der para ganar Ell pan de cada
dia. Y como 70, muchos COM
paneros del Colegio, que con-
migo corren igual suerte.
Nos radicamos en- FL Pa
so donde hemos sufrido los
rigores del deStierro Y de las
privacioneS. Hemos buscadO
trabajo en- todas parties, perO
nuestras buenos prop6sitos fra
casaron siempre. AcudimOs a
"a benevolencia de algunos "su
periOres' para que, con So
Iidaridad de mexicanos Sc
sirVieran ayudarnOs de cual-
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16

posa las cuartillas de Ia que
rra".
Con raz6n Sc reia la fula-
nita.
En- cambio, por Ia casa de
don Cleto estaban rogando a
muerto. Ell furibundo senior ha-
bia matado a SUI hijo, sole
pOrque, presa de un hambre
uncomfortable, pidi6 con toda la
Ia fuerza de sus p%ulmones.
iiipani,!.
Y don Cleto Sc sinti6 morir
de I'm canonazo.
Tiberio.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
LA CIUDADELA


nc. 7 listed sabe cue Ia ire
mentina Is indispensable para
los nilos. Y aqui me tiene us
ted. nervioso como 20 solo,
cue prImero uansijo con IN
cobrador Que con una chinam-
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16

iMEHICANOS!-Com no hay salida
de tren, de Laredo, Mexico al Sur, aviso
a mis- Compatriotas 10 abanGonen su tra-
bajo. Para Zanzibar SUI dinero americana,
mi casa. NATIONAL EXCHANGE
AGENCY, da las mejores ~garantias Y
vende d mas bajo preCio de plaza, e! di-
nero mexicano ell billetcs de Bancos, Ma
Cional Y Londres Y Mexico. Escribame
para a~visarlc cuando haya salida de tren.
+2O Iturbide ST. Laredo Texas.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16

Hace dos amos. Queridos lee
torres. los habitantes de Ia
Ciudad de Mexico Sc hallaban
con Ia vida en- IN milo sufrien-
do los rigOres de IN traQueO
~incesante de ametralIadoraS
pirot6cnicas.
Felicisras Y mader.stas, en-
arranque de gran arte demo-
ledOr, soStenl2n IN dlaIogo
feliz q ca6onazos, mientras que
a los pucificos metropOlitanos
no les llegaba IA camisa al
cuerpo.
-iLuisa.. ;Luisa.. Tapa to-
das las rendijas de mi cuarto
para lmpedlr que me F4Sl'e
una gFah"u"' y
v;bIa
" voq
Til te DaraDetas detras
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
GRACIANO TORRES

Comerciante EN- 4BARROTES. FPU-
TAS, NIEVE, Aguas Gasecses, pUROS,
cigarros y Tahacos.
Tclefono Nucvo 1913 PIG Matamorns
St San Antonio, Texas.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
DIVERSOS.

81 En- So PUEBLO no hay agente de
LA Prensa ded'quese listed a venderla
y lie producira magrifica utilidad. E-cri-
banos Y lie daremos nucstras condolences
para los agcntes
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
LA INVASION
AMERICANA
EN- MEXICO.
DETALLEs GRAFICos DE LA
IONA DE VERACRW,

Frescos estan adn los aeon
'~tecimientos del 81 de Abril de
1914, fecha en- que los marines
americanos, por orden del Pre-
sidente Wilson, hollaron ell he
T6ico suelo veracruzano. Com
pre- listed ell hbro tituIado la
Invasion Americana en- Mexi-
60. -Detalles graicoe de la to-
ma de Ferscruz," en- ell cusl
$50 fotograffas lie easenaran
grafcamente los detaIles de a.
quella acci6u que jaln&s olvida-
remos los mexicanos.
VALE SO CENTAVOS, !
PiDASE !
IeNAcIo E. LozAAo
so7 DotoRosA ST.
SAN ANTONIO. TEXAS
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
TANDA D. AGODA


San BenIto dc Palermo pega-
con chLcIe. FL los ZapaSoS'
,raia un2S PI2htll!aS ae eSca-
p0L@rloS. Fl caro2A IUe oeS4-
chaGo de IA cociAa' para oe-
laE !e 2ue2,a alberta q las PAL
mas oendltaS. IN Vez oe man
Ieca, Sl sonora uSao@ p"-a los
1r'3oleS ei "ga" oel 2oclS"
de Il villa. I'm una Pa!"pt@'
don C-eto anuaoa "'USI"ulSi-
mo.
-iLWSa. ,La-@a&@"&%.
-&Que ue2eS' C!eIo' tl!e-
res una peSau--t2'
Mira. tQndeme eSt2 me-
da!Ilt2 del Sagraoo Ior"2oh
' me traeS Ia SoIUcion ?@F"
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16
UNA CARTA
0 o 0

con menos angustias, este
a!ejamiento Tornado y tremen-
do; pero nuestras Antiques
"jcfes" o~lvidandose del empe-
no que t0mamos pOr cOnquis-
tarles IN lauro en- Ell sitio de
Ia lucha, nos han volteado las
espaldas Y cerrado las puertas
de su caballeroSidad, para ira
tarnos como mendigos ham,
brientos; con la punta de los
pies. iDios les conserve sus
riquezas por mucho tempo.
"Asi las cosas, surgi0 Ia
idea de agrupar, en- masa COM
pacta de sincera cOrdialidad,
a todos los meXicanoS residenA
ties en- este terr:toriO, y acogi-
mos ell proyectO con mucha sim
patia. Nos viSit6 un propagan-
dista de la Convention, los
expuso sus loables prOp6sitOs,
nos invite . que concurriese-
mos, haci6ndonos eco de 'lla-
madO 3 Ia union" cuya finali-
dad era, en- SUI cOnceptO, la
unica forma de aliviar nues-
tras desgracias Y ell unico ca
mino possible que podiamos Sc
guir para regresar a nuestra
Querida terra.
"Tanto Sc dijo de esa Con-
venci0n. tantaS fueron las pro-
mesas Y las eSperanzas que Sc
dcjaron correr, que nosotros
no tuvimOs Inconvenience en-
hacer el ultimo esfuerZO, dem
tro de nuestro limitadO alcan-
ce, por sacar avante nuestra
penoSa situaci6n.
Venid d la aSamblea,-se nos
dijo,-aqui estarGis cen vuestrOs
hermanos. Todos elIOS traba-
jaran por que Sc Salve la
RepGblica. Y por que Sc haga
la paz donde hay desorden,
por que Sc haga la luz donde
hay obscuridad. Per0 es nece-
sario que os agrup6is para To-
grar el establishments del
perdido credito Y la salvation
de las intituciones."
"Y aceptamos la invitaci6n.
Mis- companeros y 20 vendimos
10 POGO que nos quedaba, en-
penamoS algunO que OtrO niue
Bile, iniciamOs cOlectas; en- una
palabra, hicimos ell Gltimo sa-
crificio por aportar nuestrO
modesto contingente a tan pa
tri6tico fin. iQu6 nos importa
TODD por reconQuistar la paz
on nupStra Patrial
"CelebramOs una junta, reu-
nimos los foncos arbitrados,
nombramOs comisiones Y pro-
cedimos q haccr la election
del delegado que debia repre-
sentarnos en- ell seno de la A
samblea Pacificadora. Ne TOGO
a mi por desgr&cia. Alist6 mis-
cartas de authorization, tome
pasaje para San Antonio, Y,
en- nOmbrc de mis- companeros
y en- el MIC propio, ne dispuse
en- Ell MIC propio, me disguise
a terciar en- Ia discussion que
habia de tenerse para definir
cual canine seria ell mas con-
veniente para lagrar las aspi-
racioneS nacionales.
LA reunion, segGn decian
los peri6dicos, debia celebrar-
Sc el dia 5 del actual; pero
aqui me encontre con que, por
circumstances imprevistas, Sc
t~rasferia la asamDlea para el
dia siguiente. Este fue el pri-
mer tropiezo de ia serie. Esca-
so de dinero, como venia, la
~repentina suspension no dej6
de desconsolar a mis- bolsilios.
Sin embargo hice POGO apre-
clio del incidente, va que un
dia mas 0 menos no era abSO-
lutamente NADIA para "hacer
la paZ" en- la Republica.
La prensa. [volume] (San Antonio, Tex.) 1913-1962, 1915-02-16

cue prImerO uanSIJo con uh
cobrador que con una chinam-
pima.
-;Luisa, .Luisaaaa.
= Que quieres. por dos?
HAS dido? Isl sera IN
.fusilito rexer!"
-. Que fusil nj que echo
uuartos. ES Pope que parte los
auesos de capuIin con los diem
les.
-;Ah. pues die que
Sc los TRACE entonces, 0 que
yea 10 que hace, porque
70 no aguanto mis- nervios.
Mirame les colmilloS como me
castaHetean. Tengo c~aloSfrio.
Y en- verdad. A Cleto Sc
le ponian los pelOS de punta
al saber que el PalaciO debla
ser bombardeado dc un mo-
mento a otro; que Cathedral iba
q ser volada con dinamita ;
que a don Panchito 10 monta-
rian en- una granada eXploSi-
va. Y que, cundo menos Sc pen
sara. es~talIaria Ia Ciudadela
como ~cascar6n de CARNIVAL.
y don Cleto no cerraba los
oios nj para remedio.. Las no
ches enteras Sc las pasaba en-
vela Y con ell rosario en- las
manos. Las "saIves' Y las
"magnificas' no Sc lie despe-
gaban De los labios. En- Ia
.frente, tenia una es,ampita de
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1915-07-12

Gov. Dunno of Illinois has reduced
by use of the veto power certain ap-
preparations made by the last legisla-
ture. The governor is a lawyer and
occupied position on the bench be-
fore he became active in politics He
insists upon the right to veto one or
more items in an appropriation bill
without vetoing the entire measure.
The attorney general of the state de-
MES him this right. Some fine CON
stitutional points are involved A final
decision favorable to the governor
would be welcomed in other states and
by large and growing element in
congress that believes the President
should be permitted to exercise sim
liar discretion in passing upon feder-
al appropriations.
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1915-07-12
New England's Opportunity.
Concord Evening Monitor.)

Concord Evening Monltor)
New England had IS votes in the last
Republican national convention III a
total of 1913. In 1916 she will cast
IS votes in total of 9S9. The read
iustment of representation under the
new rules thus works to her advantage
at the expense of states which hither-
to have counted for more in Republican
conventions than their party strength
has justified.
New England, taken as unit, will
cast more votes in the convention than
any single state except New York,
whose delegation will be of equal size,
and acting unitedly the New England
delegates, by sheer force of organized
cooperation, will be in a position to
exercise more influence than any single
delegation-New York included. Ten
states outside New England may pre-
sent candidates to the convention: New
York, Pennsylvania, Illinois, Ohio,
Missouri, Michigan, Indiana Iowa, Ne
braska and Idaho. (which of them, by
virtue of locality or size, is likely to
attract more votes than will be drawn
to New England candidate on whom
| New England can unite?
New York in size is on an even foot
| ing with New England and has no ad-
vantage In location perceptible to the
naked eve. In these DAYS of rapid
transit neither Albany nor Boston is
distant from Chicago, and, since the
| Republican party came into being.
neither New York nor Illinois has fir-
ured so eonspicuously in national con
ventions as the state of Maine. No can
dldate from Pennsylvania has ever re-
celved appreciable support in a Re
| publican convention from any other
state 1t is true that the party has
drawn four candidates from Ohio: not
| primarily because it was a big state
centrally placed, but for peculiar reasons
IN each case. When HAYES and Gar
| field were named by conventions
Wearled with long balloting, Ohio like
Indiana, had its state election in DE-
tober and so was pivotal. Mckinley
was nominated in 1896 because he SYM
bollzed the policy of protection: and
Iaft, IN 1908, might Just as well have
halled from Maine or Oregon so long
as Roosevelt said the word. Harrison
| OF Indiana was chosen in 1883. only he
cause Blaine of Maine would not con
sent 70 run. There has been no nomi
nee from Illinois since Grant. thouoh
tins greatest of the Middle Western
states has offered candidates again and
again; and Grant was named beeauee
he was the hero of the Civil war. Ue
spent less than two years of his life
in Illinois. Michigan, Minnesota. Iowa
and Nebraska have each at times
groomed favorite sons, but never have
sent one across the line; while as for
Idaho, the whole stretch of country
from Minnesota to the Pacific has only
three-fourths as many delegates as the
New England group = and Idaho has
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1915-07-12

Hdu no appeCite. Sllce L nave IdheH
Lydia E. Pinkham's Vegetable Com
pound the aches and pains are all gone
and feel like new woman. cannot
praise your medicine too highly. Mrs.
AUGUSTUS LYON, Terre Hill, Pa.
1t is true that nature and woman's
work has produced the grandest remedy
for woman's ills that the world has
ever known. From the roots and
herbs of the field, Lydia E. Pinkham,
forty years ago, gave to womankind
a remedy for their peculiar ills which
has proved more efficacious than any
other combination of drugs ever COM
pounded, and today Lydia E. Pinkham's
Vegetable Compound is recognized
from coast to coast as the standard
remedy for wcman's ills.
In the Pinkham Laboratory at Lynn,
Mass, are files containing hundreds of
thousands of letters from women seek
ing health many of them openly state
over their own signatures that they have
regained their health by taking Lydia
E. Pinkham's Vegetable Compound;
and in some cases that it has saved them
from surgical operations.
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1915-07-12

Kitchener has been known as a man
of deeds, not words, but it would be
difficult for any exhorter for more re
cruits to have spoken more effectively
than the great general did when he
said: q 1t has been well said that in
every man S life there is one supreme
court to which all his earlier expert
erience moves and from which all future
results may be reckoned. For every
individual Briton as well as for our
national existence that solemn hour is
now striking Let US take heed of the
great opportunity which it offers and
which most assuredly we must grasp
now and at once, or never
The Brattleboro daily reformer. (Brattleboro, Vt.) 1913-1955, 1915-07-12

Along with the development of tho
nigh speed newspaper has grown stead
lily higher moral plane for adver.
Using. This was the theme of =
splendid talk on advertising by Tai
colt Williams, director of the school
of journalism at Columbia at the in.
ternational Press Congress in San
Francisco. Dr. Williams said in mart
The American advertisement in tho
past half century has made an nd
vance greater than in all its history
before through the pressure of public
opinion, the increased vigilance of the
American newspaper and the higher
standards of the solicitor and adver-
tlser. Criticism of the weight and in
fluence of the advertisement in mast
poverty days of the newspaper
when leading newspapers freely ac-
cepted advertisements the worst
newspapers would not print today and
Horace Greeley publicly wrangled over
official advertising which carried with
- pOAltlCot1 ouUScIN leuCe. Adj
vertising under this great change is to
become of increasing Importance. Its
writing has become a calling. It's bust
ness is yearly showing higher business
standards, and never displayed more
honesty. The moral censorship of the
advertisement will rise and grow more
rigorous. The use of the advertise
ment to bring all causes and pleas be-
fore the tribunal of the people will
grow. Churches, education, causes.
corporations must turn to this agency
or the public will keep from them. The
newspaper must keep its columns wor-
thy of this new task and remember
that all free publicity which should
pay is an unjust tax on the publicity
which pays. The advertiser must I'M
derstand that every dubious advertise