Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1915-07-26

local newspapers OF Nevada to show
the viciousness of the mail order
habit that seems to be firmly fixed,
especially among the inhabitants of
small towns and rural districts. A
huge catalogue, alluringly printed i'll
~colors, showing everything from a
Partisan gown at $1.6o to a moving
machine for 1920, catches the eye Vi
the rural buyer and he Immediately
begins to figure just how much he is
being swindled out Of by his local
merchant, forgetting that the mer-
chant is selling him a standard arti-
Gle and stands back of it with a guar
antee; that he is on the spot to hear
stands ready to see that the article IS
all the manufacturer claims for it, or
money back" A late report states
that Sears, Roebuck & Co. did a total
business of $S,464,713 during the
month OF May, an increase of nearly
one million dollars over the same
month last year, and by far the great
er part of this enormous business
came from the western farming and
industrial centers. 1t means that
hundreds Of communities were drain
ed of that amount of cash that went
TO build UP Chicago to the detriment
If their own communities.
In these days of standardized arti-
cles a purchaser gets just what ne
pays for. This applies equally to
automobiles as to furniture, sewing
machines, cream separators or ging-
ham gowns. No farmer would think
of buying a horse from a picture, no
matter how highly colored the
chrome might be, but h eowill fall fer
ture for S13.9S and his wife will buy
a bingham apron for II cents that
you can shoot peas through and after
the first washing is fit for nothing
but a fimsy pot rag. You can go
into a household or on the farm OF.
II patron of the mail order house
and spot the goods he has paid his
good cash for and has been outrag-
eous1y swindled in the transaction.
The victim Of the mail order habit
believes he is getting the advantage
in price because of the greater buy
ing facilities of the catalogue
delusion that is sedulously
by these concerns. Nothing
is or can be further from the truth.
In these days of standardization, as !
above stated, a purchaser gets just l
he pays for--no more, no less. '
When anyone offers you something /
lust as good" as the standard ar :,
ticle for less money, you can put it
down right there that somebody lies.
If you doubt this, try to get a stand
ard guaranteed article from a mail
order house, it matters not whether
it is a sewing machine, a cream sepa-
a wagon, an automobile tire oe
any of the thousand or one things
that fill the pages of the catalogues +
these concern1 and see what
you will get in reply.
With the exception of the stock
market, the mail order business is the
only business in which the entire cap
ital is advanced by the trader in adj
vance of the transaction. Further.
more, it is a strictly cash business,
hence there are no risks, no bad
debts and no necessity for the need
to make immediate delivery to the
customer which means capital tied lip
indefinitely. Did o ever stop to
realize what it would mean to your
home town and county in the way Of
more taxable property, better streets
and roads, better schools and local
improvements if these millions sent
never to return, were invested
right here as they should be? What
would you say to your home mer-
if he were to ask you to pay in
for every article you pur-
from him insight and unseen,
and then be compelled to wait for two
Or three weeks for delivery? But this
IS what you do every time you send
TOR anything from a mail order house. !
Do you know that there is not a i