The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1915-07-24
25,O00,0OO
q Year Saved
Tor Car Owners

/ bllNot ~ Ni NAeiiAe baANNNNA VI -
+. Goodrich Co., Akron, Ohio, had the
following to say regarding $250OO,OOO
a year saved for car owners this
year:
There are 1,923,951 automobiles
now state licensed and running in
the United States.
or these 1,SO3,951 are pleasure cars
i. e., exclusive Of trucks, etc.
More than 80 per cent of them or
about 1,623,555, use pneumatic tires.
Each car will wear out and re-
place, on average about one set OF
four tires per year.
Therefore, the interests Of each car
owner, as well as each car manufac-
turer, each car dealer, and salesman
is vitality and personally affected by
the price of tires to consumers.
Because,-tires and gasoline are the
two big items of consumption in the
operation Of motor cars.
The owner who uses his car 1000
miles less, per year than he would
have done, because of "the high price
of tires and gasoline" received that
much less return from his entire in
vestment in the car proper.
The potential, or prospective, car
owner who fails to buysa car because
of the high cost of tires and gaso-
line, he who sells his car and does
not buy again because of "the high
cost of tires and gasoline"-or he
who, for the same reason stores his
car and does not run it during con-
siderable part of the year is direct
loss to
-1st-Automobile manufacturers as
a class,
-2d-Automobile dealers as class.
-3d-Garage owners, as class,
-4th-Lubricatio and gasoline
manufacturers as a class.
But-he is a greater loss to TIRE.
manufacturers, and dealers, as a
class, than tc any others.
Because
Gasoline and lubricants, for in
stance can be sold to the owners OF
motors.
But,-automobile tires can only he
sold, in the ultimate, to the man who
OWNS a car, and who wears oct tires
l
through using It.
Every mile that each automobile
runs means an automatic sale OF new
tires. But, all the salesmanship
and all the advertising under the sun
could not increase by single tire
the total sales of tires, beyond III
number of cars owned by consumer
and the number of miles each con
sumner runs his car yearly.
The market for tires is therefor
limited, infexibly, to the number o
cars running and the mileage whicl
; each owner is induced to run yearly
Therefore, we opine that to promot
greater sales and greater use of aut
mobiles, few better incentives can b
offered than markedly low cost, TT
CONSUMERS for tires and gasoline
Just as we recognize that the onl
legitimate expansion open to tn
industry, as whole. would be du
to the sale of more automobiles eacl
year to consumers with a greater ay
: erage mileage USE, per year, o
each car by each owner.
That is why We favor the loves
possible price for tires-to consum
ers, consistent with maintenance O
e high quality and fair profit to dea
er and
e So this, then, is a leading reaso
why WE, initiated and propagate
that Goodrich Fair List" Movemen
which we publicly announced In tn
e press on January 81, 1915 and whic
caused practically every pneumati
G tire manufacturer in this country
follow our lead and bring his price
e down to a fairer level.
This is also the reason why som
tire manufacturers, who could nj
or would not, meet" our BASI
r, prices for pneumatic tires (eve
lie though our Fair List" propagand
obliged them to make heavy redu
n. tions off their former lists might e
roneously suppose that Goodrich
IS tires have been cheapened In qualit
as we'll as in price.
Hence this explanation Ito the pu
lie to car manufacturers, dealers, ca
no statesmen. garages, and tire dealer
generality that We deem It "goc
re business" to sell the best GoodriC
tires (of fabric construction) we hay
SIS ever made, at the fairest price pc
sible for such quality.
$50
Most Numerous Relation,