The Birmingham age-herald., 1915-05-19
PERSONAL SIDE OF THE
 CRUSHERS' CONVENTION

RELIEVES IN ADvERTISING-The
 members of the Interstate Cotton Seed Crushers' association are strong believers in publicity. They believe that only by consistent advertising, which is educa tional, can the full measure of results be l obtained in the sales department. Es- pecially do the members think this ap- plies to the introduction of new products that are constantly developing. This opin- ion has been strongly entrenched in the
 minds of the crushers for sometime for publicity has been established. The fact l that this bureau has not been able to achieve the maximum results is confess edly on account of the lack of funds. This loccasoned recommendation by President Ives that $25,0O0i be given for that work and this was followed by a Eecommenda- tion of like character by J. w. Allison chairman of the publicity committee, yes terday morning when he reported for the committee. His report indicated that
 s4300 had been spent which, it was pointed
 out, was quite insufficient for the work.
 This fund is raised by special assessment,
 and it is believed the required s25 000 will be secured for the work of broadening
 the publicity campaign.
 KINNEY IN ATTENDANCE-F c. Kinney of Kansas City, who is well known
 in this city, is attending the meeting of
 the crushers. It has been sometime since he was here, and MT. Kinney was very much interested in some of the new things
 that have been accomplished in this city
 He has taken very important part in
 the conventions work for sometime, and very popular among the members
 INDUSTRIAL SECTION MATTRESSES VISITORS-Upon their return yesterday from the trip over the properties of the Tennessee Coal, Iron and Railroad com pany members of the crushers' association could not find words to express their
 thanks for the trip or words to describe their wonderment over the properties
 disclosed to them. President Ives, as well as others who made the trip, were astonished at the magnitude of the Ten nessec Coal Iron and Railroad company properties. The fact that the company is building rapidly toward complete di- versiiication of local products was enough to impress them very profoundly with the future of Birmingham
 The trip was marvelous,' said Presi- dent Ives. T enjoyed it more than can say. It disclosed to me that Birmingham m is building along very substantial lines"
 BASKERVILLE PLEASED WITH
 MEETING-Dr. Charles Baskerville of New York. one of the most prominent de- velopers of oil products, expressed his deep gratifcation yesterday over his re- ception by members of the convention and the hospitality of this city. He travelled to Birmingham with an assistant to dem onstrate some new discoveries in oil re- fning and his hearers accorded the dis tinguished New Yorker every considera. ton.
 Birmingham is great city," said Dr.
 Baskerville yesterday Tt is a wonder full place for conventions, and l hope that will have the pleasure of coming back
 here again to some meeting Dr. Bas- kerville made the trip yesterday over the Tennessee company properties and was very much impressed.
 LADIES ENJOY MEETING-The crushers' meeting is being attended by 125 ladies. The party includes: Mrs Ives, wife of the president; Mrs. culbertson,
 wife of the vice president who will be the president after the meeting today and their two daughters as well as Mrs. G.
 w. Covington of Hazelhurst. Miss. whose
 husband will be the new vice president.
 The ladies have been especially well en- tertained. They have received the most careful attention of a committee of ladies, headed by Mrs. R. s. Munger The ladies
 were guests at the Birmingham News paper club Monday. They were taken for an automobile ride over the city,
 which they enjoyed very much and yes terday were guests at the Country club for luncheon. Last night they attended the dinner-dansant at the Country Club. At all of the functions dainty favors have been given the ladies' It Is stated that the attendance of ladies at this con vention exceeds that of any held in Bir- mingham where the ladies were not of- ficially connected with the organiza ! ton.
 WELLS ADDRESS RLEAsEs CRUSH WR8-xho a6drean on the reaerVo bank