Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-30
CHAPTER XIV.
HOW DOES MIND DISPLAY DO IT'S WORK.

In addition to the merely physical display there another
kind which should be differentiated from Eye Display This
Mind Display kind that attracts the mind 1t is subtle
and far less mechanical Nevertheless the mechanical
as make Eye Display may also be used to bring about
Mind Display But instead Of this working through the few
physical laws of the optical Mind Display must deal
with the mnlttudinous and less definite laws Of the mental
processes In other Words Mind Display matter OF
must fit in with the mechanics Of the brain
itself, if il is to succeed.
Take for instance the kind Of display which prompts
ito sympahze That wins interest," and attention. through
the fact that it strikes chord in makeup 1t
would attract blind quite we'll Suppose for instance
without any artificial stretch of the Imagination able
associate the thing which have to sell with some cause
in which our prospective purchasers have keen interest
Imagine example, that advertising certain pro-
duct while country is at with Mexico we can
display suggestion of love for the flag hatred for
the foe and If at the time logically into that
suggestion persuasive argument favor Of product then
will keener interest than could posi-
out this association of ideas. 81
Fusion is what this system of getting attention is
times called It merely system of linking up that which
You advertising with something which Of itself will appeal
The idea that If you join your product onto other ee
which exces the readers sympathy then your product
win unconsciously be given of the kindly feeling which
goes out toward the associated idea
Thus that in advertising writing it always desirable
to make Illustrations show people whom admire For
instance you advertising soda fountain drink is bet
picture lot of beautiful debutantes slipping the beverage
palatia drug store than it is to portray bunch Of
dirty barefooed brats guzzng the stuff at dapdaed
fruit stand on the street As far as argument
cerned the enjoyment of the urchn may Theoretically be
strong by way persuasion the pleasure that those Young
ladies experience But practically do not think much Of
the street arabs TASTE whereas the finely dressed gis
posed to be epicure Thus through Fusion find that
o these kinds of Mind Display the with the better
the kind which suggests associated idea which
calls forth our admiration, or at least approval
OF course there exceptions to this particularly where
socaled negative copy necessary In this case where
You have fear order to bring about SALE it may be
desirable you get your Mind from Fusion with
that which most despcable For instance in advertising
nmen for rheumatism the best kind of display from Fusion
standpoint might the repulsive figure of usedup man.
whose limbs all gnared up almost beyond the point of
human semblance.
On the other hand suggestion often be used to good
effect connection with Mind Display to take the place of
many words There the of the beautiful girl wearing
Niagara Maid gloves Although she is pictured in the black
of the newspaper page she is dainty enough to su
gest the quality refinement of the kind of gloves
And remember the bewhkered face of the kindly old doctor
looks out of newspaper His flashes
with the sparkle of health That keen look plus the words
He don't coffee suggests volumes of persuasion and
furthermore accompshes its first task of winning the readers
eye Such is the combination Of Eye Display with Mind
play, with suggestion also included
Repetition is likewise accomplished through Mind Display
In fact for that purpose Mind Display supremey important
Some of the nationally advertised articles which million
or more is spent each year. financial failures With
most them the first year showed balance the wrong
side of the ledger But the who lost weight wondering
how they going meet their advertising bills are mostly
retired monares today The little element of accuulatve
through has been the keynote these
successes.
This BALI process by which the effects of an adj
versng campaign keep png up depends repetition For
instance suppose H0 which You the newspapers
in week had changed its to Sweet Oats after
year and then after that to Oatets and after that