Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-11-09
PREDICTIONS ARE
REALIZED ON "8"
Multiple Cylinder Car Has Full
filled Expectations of Those
Who Introduced New Type
BY C. P. HENDERSON
General Sales Manager. Cole Motor
Car Company.


The world is witnessing the COM
plete fulfillment or one of the most
startling prophesies ever made in the
automobile industry-that within a
year the multiple cylinder car would
be pre-eminent in the medium and
high priced class.
Records which are being compiled
with reference to the past seasons
production indicate that with the close
OF the year approximately S5 per cent.
of the cars sold in this country for
Sl,75O or more are of the multiple
cylinder type. And better yet, these
very cars are setting q new standard
comfort that was never before realized.
1t Is rather amusing to us, now that
we have passed through the stormy
period and overcome successfully the
many knocks and prejudices that con-
fronted us in launching this new idea,
to look back over the year and view
again the development of the Cole
eight. When it was first announced
the skeptics sprang up on every hand,
berating us for even attempting to
produce a multiple cylinder car.
Its dream-it's all theory-it
won't work out in practice" they
cried, and they cautioned us that we
would ruin ourselves and our reputa-
tions as wise motor car builders if we
endeavored TO market our product.
Months and months before we ever
thought of making the Cole eight a
part of our regular production we had
seen the car in operation. OF course,
1t was by no means n finished Speci-
men, but even in it's experimental
stages it was such a revelation to us
all that we knew it could not fail.
Then came long period of watchfuI
waiting. Improvement followed i'm
provement until at length our engi-
neers came to us and declared that at
last the Cole eight was ready for the
public.
Again it was tested-more rigidly
by far than any previous model. And
after we had satisfied ourselves that
1t was right we announced it.
What has followed has been an end
less chain of satisfaction. And what
has been our experience has been
borne out and substantiated by the
experience of the other big motor car
manufacturers who with us have made
the multiple cylinder car a possibility.
The motoring public was not slow
in recognizing the merits of the null
tiple cylinder motor car and it's advan-
tageS over the former types. This has
been proved by the fact that, as said
before, approximately So per cent. of
the cars selling for $1,750 or more
which were produced during this year
have been of the multiple cylinder
type.
And we are planning for an even
greater production next year than we
have enjoyed during the past season.
We are basing our estimates on our
most conservative appraisement of the
situation. We have a car that has
made good without question. 1t has
established gasoline economy record
of from 10 to 20 miles to the gallon
1t makes from 400 to 500 miles on q
single gallon of oil. It's speed range
- hferl, t., a
90 miles an hour. AS a hill climber it
has achievements to its credit that up
to this year would have been deemed
impossible. During the recent Dixie
Highway tour. which was piloted by
one of our Cole eights, our car was
one of three out of the army of cars
to attempt the trip that was able to
take the Cumberland Mountains on
It's own power. The trip was made in
the dead of night over roads that mo-
torists have always avoided because of
the danger they presented. From what
have been told. it was one of the
most thrilling trips ever made by
American motorists and it was graft
flying to us to learn that our car mas
tered every situation.
The Cole eight by all odds is the
most successful car we have ever mar
keted, and in its production we have
extended ourselves more than ever be-
fore in our history Our line not only
includes our standard touring car and
roadster. but we have a complete line
OF enclosed models and all-season cars
as well as real innovation-the
Tuxedo roadster, especially designed
to meet the demands of the sports
man. the devotee of golf, tennis, hunt
ing. fishing and camping.
With the knowledge that we have
satisfied the public we have been able
to build up foundation during the
past season, both at home and abroad,
which is going to mean an increase all
along the line during the next. With
any kind of an adjustment of business
condition in this country and abroad,
our prospects are for an even more
prosperous year than the last, which
has proved the greatest in the history
of the company.