The Coconino sun., 1915-12-10
WHY MANY A POOR MAN
 CONTINUES ID BE POOR

Every man SHOuiu De yedIouS VI tWo
 things; his good name and his credit,
 A good name helps his credit and good
 credit helps a good name He should
 value his reputation as his choicest
 possession, and he should guard his
 credit equally as well, if not better
 than he guards his money. He can
 protect his good name by keeping
 good company, avoiding questionable
 places and bad habits in general, His
 name is what he chooses to make it.
 He can build up and protect his credit by one course--borrowing and paying as he agrees-buying on time and pay ing on time.
 The greatest force in the business world is credit--the power to borrow; to get trusted; to obtain the property of another to use as our own on a mere promise to pay. Credit" says Webster, "has done more a thousand times to enrich the nations than all the mines in the world" Credit spans rivers, opens mines, builds railroads, moves commerce and wages war. Our whole business structure rest upon it. For every extension of credit there must be debt, and there can be no credit where there is no debt.
 Debt is not dishonorable; the abuse of credit is. The man who runs in debt is not a business offcast, but sensible man-provided he uses his credit alright. There are some forms of debt to be encouraged; there are others to be avoided. To buy house with a mortgage on it is commend able; but to buy an automobile from the proceeds of a mortgage of your house ought to be disgrace. To run a grocery bill is no crime; to fail to pay as you agree ought to be. To furnish your house on the installment plan may be the best thing you ever did-some people could not have a home any other way; but to buy a home any other way; but to buy clothes on dollar a week installment plan is financial suicide.
 Strange as it may seem, those who have operated on the pay-as-you-go-or don't go plan find it difficult when they must ask for credit The trouble is, they have done nothing to establish their credit. This is particularly true in large cities where ones habits are not we'll known, but in small places a reputation as a cash customer soon gets to be common property. At any rate it is a good plan to deal on credit for the sake of the time when you may need accommodation.
 One of the best known public ac- countants in New York states that early in life he saw the time coming when he would need to borrow, and concluded to establish his credit be- forehand He knew that if he borrow ed and paid promptly, he would soon have good credit, and six per cent, for credit is cheap. And so he opened bank account, got in favor with his banker, borrowed but paid punctually, until he was well regarded as a credit risk.
 The time came when he needed 1. money to finance his undertakings, and he found no trouble in getting | what he wanted, because he had es- tablished himself as safe borrower.
 Guard your credit as you guard | your health It will always be good | friend to you and never desert you. Borrow when you must, but pay as you agree--there is no other way. Make your word as good as your bond. Treat your debts as sacred obligations. Don't "welch" on your business transactions. Play the man. Don't let the lender do all the worry ing over the debt, do some yourself. Don't let go at that, but worry to a certain result. Don't think for mo- ment your credit has forgotten your debt, no matter how old we never for get such things.
 When you must borrow, do not go to your friends, but find some organ ized agency (they exist in every large city) that makes lending a business. If your proposition is good, and you can qualify, you can get your loan, and it will cold business proposition, to both.
 Next to good bank account, good ,redit is your best friend. Guard it IS such.
 The above article was written by a of the American Bankers Association. While we hold no brief Tor the bankers, it contains the basic principles that has made men rich.
 A man does not need great deal