Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-02-18
Schedule Of Rates for
Write-ups Ranges From
500 Down to a Modest
~" According G to
Clients Purse.
His Publicity Methods Spare
"Big" Men Annoyance and
Sometimes Expand Their
Importance as Pillars of the
Community.

introducing j. Lewis Rains, OF the Ad-
vance Press Service Association.
Possibly Mr. Rains doera't require in
PRODUCTION into the homes OF prominent
families. He confessed modestly soday
that his name was known to many Phil
adeiphians who represent wealth and So
cicty
Mr.. Rains speciality is to make big
men" more famous than they actually
are HIS frankly admitted that was his
business AS for prices, Mr.. Rains said
he would take anything from sloo bill
down to S.
In canvassing prospective clients Mr..
Rains discusses his ability power and
Journalistic influence to keep merchant
princes statesmen and brokers In the
iiinelIght He insists thas ne is not
follower of Colonel d. Alton Mann, of
New York, who years ago inaugurated
'iFads and Fancies"
Besides being instrumental In obtaining
favorable publicity, Mr.. Rains, accord
ing to client who recently paid him $40,
promises to keep disagreeable gossip out
of the newspapers. Some of the stories
referred to by Mr.. Rains which he thinks
he can keep from being set into type are
automobile collisions OF the "joy ride
variety.
The headquarters of the Advance Press
Service Association is on the third floor
OF the Plaza Building, 1907 10 Arch
street They contain two chair a square
table. roll top desk, q telephone. boxes
of writing paper and four volumes con-
tanning history of Philadelphia.
RAINS PUBLICITY METHODS
Invitations TO purchase publicity have
been extended by Mr.. Rains recently to
directors Of trust companies and rail-
roads From Samuel Rea, president of
the Pennsylvania Railroad, down, every
director has been circularized. j. A.
Mccarthy, a ship broker with Offices in
the Lafayette Building, at 9Th and Chest
nut streets, was recently canvassed by
Mr.. Rains, who called on him after
letter had been received by Mr.. Nc
Carthy.
According to Mr.. Mccarthy. Mr.. Rains
informed him that he represented an
organization which had the support of
every reputable newspaper publisher and
reporter in Philadelphia
.iI have been referred to see you by
certain people in Washington" said Mr..
Rains.
VARIATION IN RATES.
In a few words Mr.. Rains told Mr..
Mccarthy that he was in position to
publish favorable stories about him in
the newspapers. He also said he would
have Mr. McCarthy's photograph taken
and keep It on file in his office until some
newspaper or magazine sent for 1t to
be published.
..suppose you were injured in an auto
mobile accident. Mr.. Mccarthy" Mr.
Raines said. "you naturally wouldn't
want the story published in the news
papers. or course not. 1 can keep un-
favorable stories out of the newspapers.
Mr.. Rains. according to Mr.. Mccarthy
told hlIa that only recently the Pennsyl-
vanla Railroad had paid him $1,000 for
favorable publicity. Later he gave the
name OF Charles C. Harrison, Jr., & Co..
the bankers, with offices in the Lafayette
Building, who he said paid him $3.50.
=s,I was so busy when Mr.. Rains called"
aaid Mr.. Mccarthy today. that l gave
him $40, which he took and left. He left
behind a receipt. AS yet no photographer
has called to take my picture. 1 gave
him the money because he impressed me
that the money was for some good pur-
pose. intend to ask for the return of
my money"
The Pennsylvania Railroad issued a de-
niaI that $1,000 had ever been paid to Mr..
Rains The same denial was made by
the Harrison Arm.
RAINS NEEDS NO wRITE-UP,
Rains, who is a brother OF Sol Rains,
clerk in the Prothonotary's office. was
found today In his office He is a mid
dle-aged man.
whats the idea of writing me up7'
asked Rains.
.If I am due for knock. please be
easy. because on Thursday I always go
out hunting for new clients
EVERY city in the country has pub
iieity agents. ! am a great help to the
newspapers as well as to certain busy
gentlemen in this city. No busy man who
works his brain all day wishes 10 be an
noyed by newspaper reporters at night
for ! sketch OF his life career. / 90 to
the prominent business man or states
man and make a proposition to write
him. Usually the price Is $50 Some times
the price is lower. And then often the
price is sioO. have taken many cases
for a S bill. This is how my plan works:
Il visit the busy prominent, man.
tell him that / viii write him up on a
circular bearing his picture. never
promise to keep certain news relating to
him out OF print merely agree TO have
circulars bearing his life history made
up. ] keep these circulars on my desk
until = newspaper requests for one,
Mr.. McCarthys picture will be taken
III = few days MY work isn't easy. My
only reporter left me suddenly today"
Rains denied that he ever had stated
that he received money from the Penn
sSIVania Railroad or from the firm OF
Charles c. Harrison, Jr., & Co.
j, d. EBY'S FUNERAL
, Daniel Eby. ss years old, one Of the