The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-03-28
STORE A
THING Of BEAUTY.
Would You Get Near TO Natures
Heart? Pay Visit to This Great
Richmond Flower Shop.
ALMOST SEE FLOWERS GROW
Richmond Concern Has Developed
Greatest Business of the Kind in
the SOutb-Its Record One of
Progress.

Not only is Easter the time when the
ladies adorn themselves with new
gowns and hats--and men come forth
with their spring toggery--but even
nature seems to blossom forth In new
splendor, identifying itself with lovely
flowers
Those who have not visited the Ham
mond Companys store have missed a
magnificent display of the most beau
tiful in nature. The store has been
crowded with purchasers and admire rs.
The sentiment of spring has taken hold.
Orders are pouring in for Easter flow
ers. which will be worn next Sunday
over happy and joyous hearts.
Judging from the gorgeous display
of lovely flowers at the Hammond store,
the Easter parade this year will, floral
ly at least surpass all others.
The Hammond Company, Incorpo-
rated 100 East Broad Street, is one
of the largest concerns of it's kind
south of Philadelphia. Organized about
a quarter of a century ago by w. II.
Hammond, II started in a small way
to supply the people of Richmond
with dollhouse plants. Year by year
the business has grown, until today the
company controls $4,000 feet OF space
covered by glass. wherein every variety
VA ipWcI lS eio6ais winter anu summer
Besides this covered space. the com
pany has large tract OF land at its
nurseries and dollhouse Site on Brook
Road. where outdoor plants are grown
in profusion. and where evergreens are
raised In large quantities.
The handsome store on Broad Street
is one of the centers OF attraction. The
windows are decorated with the skill of
an artist. and the interior presents a
scene long to be remembered Visitors
are always welcome. whether they come
to purchase or TO merely inspect the
place. Courteous treatment and cor
dial reception is always extended the
visitor. And prompt deliveries are al
ways made.
Flowers Sent Anywhere.
Under a system of wrapping and
packing this company ships flowers
to any point In the country. and the
shipments are received In as good con-
dillon as though the flowers had been
grown at home. Recently a large ship
ment was sent TO Kansas City, and
when opened presented a most wonder
fully complete state OF preservation.
There Is scarcely train leaving Rich
mond that. does not carry packages Of
flowers from the Hammond esta bllsh-
ment 10 points In Virginia. West vir-
ginia. North and South Carolina and
the District of Columbia
Mr.. hammond grew up among the
buttercups and daisies, and his love
for the beauties of nature instIiied IT.
self so thoroughly into HIS mind that
as soon as he got able to take care of
himself he started to propagate the
flowers which grew slI around him His
success speaks for itself In the pres
nd of az n IA iuH
Among the principle seasonahle flow
ers on exhibition at the store are the
Easter lily. axaiea. tulip 1onquii.
hyacinth, violet spirea. orchids and
hydrangcr
The Hammond Company ha. for years
supplied flowers for many OF the Wiz
ginia weddings Many orders are now
on the books OF ths company for forth
coming ceremonies.
Developed the Richmond Rose
For severai years the company has
carried on the blue ribon prizes at the
Virginia State Fair. II has propagated
and developed a beautiful rose, known
as the Richmond rose" which has
proved to be very popular with lovers
of flowers.
This spring the Hammond Company
has turned out an enormous quantity
of corsages for Easter The combina-
ton OF these fresh. fragrant flowers
and the skill Of the artist has made tho
Hammond Company famous for their
corsages.
As one OF the principal business as
sets to Richmond's stability the Ham
mond Company 10 looked upon as being
OF great importance to the city and as
an aid In its progress