The county record. [volume] (Kingstree, S.C.) 1885-1975, 1915-05-20
PRINTERS INK IS
USED BY FARMERS
Advertising in Newspapers Finds
Regular Customers for A.
riCuI:.ural Products.

I'm loo..ing through your Macon pa
pers I have wondered why 1t was
they didn't contain any farmers ad-
YER, isements," recently remarked G..
A. Yager Of Thompsonville, Conn.,
whose business has carried him into
nearly all the New England states, to
q Macon, No, man on recent visit
to that city. up my way there are
any number of farmers who run ad-
vertisements regularly in both the
weekly and daily papers.
These are not advertisements Tor
the sale Of a certain lot OF stock or
grain, but regularly inserted advertise
ments calling attention to their farms
and the character of their production.
Frequently the advertisements include
pictures Of the barns and dwellings
and pasture scenes.
THE producers have found that 1t
pays. In all the towns are eager buy
ers for all sorts of stock and farm
products and they read these adver-
tisements of the farmers. BY them
they learn Joseph Brown has a hun
dred head Of fat hogs, and makes
speciality of raising that class of stock.
Also that he has a fine large poultry
yard, and always has on hand go"d
supply of fowls. Another man has
made a specially Of certain grain or
vegetables, and he tells about 1t in
his advertisements.
"Of course this farm advertising
yields good results only where the
roads are good. Most New England
highways are frst-class. Buyers wont
20 out from the cities when the roads
are bad unless they are awfully hard
up for stuff But they will 90 in
swarms when they can get about cas-
lily, and then Is when the live farmer
finds it pays to advertise.
IF farmers would advertise out here
they could get the same results, but
they have to look we'll after their
roads first. The farm advertiser not
only gets business from the towns, but
from his neighbors as we'll They see
he has a big stock of something they
may be short on and they hunt up and
make deal.
"The day of the business farmer Is
close at hand. Good farmers have pri-
vate offices in their homes or farms,
equipped with roll top desks, type
writer's and printed stationery. Many
of them have given their estate some
attractive name, which looks we'll on
a letter head and helps to get busi-
ness. Then the modern man keeps
complete set of books, setting down
his income and expenditures, and
when the end of the year comes he
will know to the cent what each crop
has netted him, and which crops have
been loss.
Farm life is growing more and
more attractive as improved methods
are coming into use, and as the work
is being more systematized. 1t ap
peals to the intelligent boy as 1t never
did before, because he sees that by
proper application he can make SO
on the farm where he could make 81
clerking in the store. And on the farm
he is largely his own boss. AS he
shows capacity he is allowed to take
charge of things. That means respon-
sibility, thing that brightens up the
real man.
But I think your farmers are MISS
ing it by not advertising. I'll venture
they would get much better prices on
most Of their stuff IL they let the gen.
eral public know what they are doing
and what they have to SELL"