Norwich bulletin., 1915-01-12
SALESMANSHIP EFFICIENCY
 AND BUSINESS BUILDING.
Y. M. c. A. Educational Committee
 Decides Upon Course of Lessons.


 Desiring to be of read service t0I the men of Norwich and vicinity. the | Young Mems Christian Association, ] through its educational committee las decided to conCUCt a course in Sales laanship and Business Efficiency. which they considered Monday at 9 meeting at the office of James L. Case where they llaG invited L. II. CrandaL, proprietor of the Norwich Commercial SC hool to deliver a talk on the suD- ject of business efficiency. He ,s al member of the personal problem bll reau of the American School of Bus mess in Boston
 The six members of the committee. J. E. Dat, General Secretary Edwin Hill, James c. Macpherson, Rev. Dr. ]. 5. Slocuni, Rev. c. H. Ricketts and James L. Case, attended the meeting and listened attentively to the address u Mir. CrandalI in which he said that the reason why S5 per cent of the men of this country are earning less than S1b a, week is because they have not developed fully their power to think remember, imagine, and act; that the| course in Efficiency in SaleSmaTsnip will make a better thinker, that iC will improve memory and imagination and teach one to act, to render more serV- ice and thereby get higher salary, that it makes no difference how much d man knows, but what he does that governs his income. The University of Hard-knOcl<S or the school of eK- perienCe or the college of life which ever you choose to cal it, is the great est school in the world, provided there is q systematic and wisely directed eT fort on the part of those in this scGOol to acquire the knowledge they are daily receiving. That the purpose of this course in Business Efficiency and Salesmanship is to help and guide those taking it in this great school of life. If one builds he will surely get heat: fire is the cause, heat the ef- feet If one desires more heat he will build a bigger ire If vou renG- CT service %ou'H get pay or profit, service is the cause, pay the effect If more pay is desired. more efficient l service must be rendered
 Students of this course will become optimists rather than pes5imista, they will live on the bright side Of life rather than the dark side. It will help all of the men who takes t to become 1 boosters of the city. Students will be taught natures laws and how to obey | them. Profit making is an effect and as an effect has it's cause, Service ] IL is the plan of this course to study 1 the causes that produce desired ef- fects and by practical demonstration and special lectures to bring this l course of Applied Salesmanship to 1 each individual in the way that will help him most.
 Natures laws says that fire, the cause must produce heaL the effect. Natures s law also says positively that efficient 1 service, the cause, is sure to result in a higher salary, the effect.
 If one desires to increase his salary he must increase the cause, efficient service; that the man who fails to make a start has already reached his finish and every day that one does without the knowledge to be gained from q course in Efficient Salesman ship, he is paying for 1t in decreased earnings. There is only one way to escape this heavy toll, by grasping the first opportunity to study Efficiency and SalesrnansEip.
 The educational committee, after listening with intense interest to the talf of NIT. Crandail and thorough in vestigatiOn were unanimous in ter desire to present to the men of Nor wich and vicinity this opportunity to study Efficiency in Sa1esnarship and Busir ess Building. They feel that they are doing all within their powe- to render to the men of Norwich and Vi cinitv g. service that will build earl- ing power, increase profits of those for whom they work and be Q general up lift to business conditions Tn and around the city.
 After considering several courses the conlmittee decided tn adopt the Whitehead course Of sajesmanship and Mir. Whitehead, who has already de- Iiv cred two inspiring and instructive addresses in the city, Is expected to deliver an address to the opening class Each student will be furnished with 9 textbook and the American School of Business will furnish fifteen lec- turers, every one a live wire in the sales organization of some well known concern Many leading business men have already expressed their pleasure that tl1iscourse in Salesnanship and Business Efficiency is being put on by the Young Mems Christian Associa- ton. realizing that it means so much to the community.
 MT Crandall Is to have charge of the Whitehead course for Eastern Connecticut under the personal direc- ton of Mir Whitehead. This course will probably be put in several cities by the Business Mems association or the Young Mems Christian Associa-