The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1915-07-16
Big CHANGE IN new CARS
COMPANY IMPROVES MECHANI-
CAL STRUCTURE AND APPEAR
ANCE OF 1915 MODELS
More Power, More Comfort and More
Beauty Marked characteristics
of New Product

1885. and a seven-passenger, so
horsepower six at $1,000, Studebaker
has once more startled the motoring
public.
And cnce more Studebaker has
proven that quantity production,
scientific manufacturing methods
and a wealth of manufacturing ex-
perience can reduce prices and yet
maintain high standards of quality
That these are high grade cars in
every essential will be evident from
the most superficial examination and
the specifications as given by the en-
cheering department at the Detroit
factory indicate that the quality is
even higher than with last years
cars. They show that finer steels
have been used that the upholstery
is of the highest grade of leather the
market affords; that the finishing op-
erations have been increased to rs
in number, while numerous other de-
tails of manufacture are still further
indicative of quality
Yet despite all the improvement
and changes, the prices have been
radically reduced in comparison with
those of last year. No four of this
size and power has ever been offered
at anywhere near the price 0 1885
No seven-passenge 60 horsepower six
ever came within hundreds of dollars
of the new price of $1,050.
The new cars illustrate more con.
|clusively than ever the accepted
Studebaker policy of dignity in de-
sign. The Studebaker has never gone
in for unusual lines, believing that
the public does not care for cars thai
follow the fads of style that each
new season sees,
Accordingly in this years cars
Studebaker has adhered to it's custo
mary lines, simply improving then
in some slight details that add to eff
feet. The line of the hood melts into
the coWl, and the cowl itself has been
made longer The crown tenders are
LOT deeper design than ever and cling
more closely to the curves of the
wheels, and the lines of the entire
car flow in unbroken curves from the
raditor back to the tail lamp Grace
is the dominant note of the whole
design, and while the new cars are
larger than ever and more massive
in looks, they are among the hand
soonest cars that have ever been pro-
duced.
One of the notable features of the
cars is the new unique arrangement
of the seats. The drivers seat, for
example, is shaped SO that both the
driver and the passenger riding with
him have separate seats. This is a
change that owners who drive their
own cars will greatly appreciate. The
tonneau is roomier than ever, and the
auxiliary seats are entirely new de-
sign, developed by Studebaker within
the last year. Instead of folding back
against the sides of the car or up
against the back of the front seat,
they sink down into recesses in the
floor, completely disappearing when
not in use. And thus extra room and
ease of entrance and exit from the
tonneau is provided.
Exceptional care has been paid to
the upholstery of the new cars. The
leather used is the finest grade Of
genuine hand-buffer leather on the
market. It is the Studebaker claim
that no better leather can be bought
at any price. 1t is a straight-grain,
semi-bright finish, and is tufted with
high grade of CURED hair. Deeper
coiled springs give more resiliency.
The principal feature and that of
deepest concern to motorists, is the
Studebaker motor. Hills and rutted
roads will have no further terrors
for the proud possesser of new
Studebaker. Brake tests on the four
have developed AIS and one the six
54.5 horsepower.
This added power has been secured
in one way by charging the bore of
the motor to 3B inches. For an
other, the carburator has been trans
ferred to the left side of the motor,
lessening the distance for the gas to
travel and giving it freer passage. A
separate intake manifold is another
important factor in securing a wider
range of ability for the motor.
The electrical system for starting
and lighting the new cars is the well
known Wagner two unit type, which
was developed four years ago exclu-
sively for Studebaker cars, and which
has been wonderfully successful on
more than 10000 cars since then.
The switches are rotary and have
been placed on the instrument board