davidaulloa/AmericanStories huggingface dataset:
The Bridgeport evening farmer., 1915-12-17

WANTED A bright, honest boy. Alp ply 106 Saga1 Bldg. 5 Fairheld Av.
 T IT asp
The Bridgeport evening farmer., 1915-12-17

EF INVITED wheeled invalid chair at once. State price. Address M K, 9E1 Broad St asp
The Bridgeport evening farmer., 1915-12-17

The Weather:-Rain and warmer tonight; Saturday rain, and colder.
The Bridgeport evening farmer., 1915-12-17

FOR EAIB Ho1se lot, Bishop ave- nue, 50x100, price reasonable.a D. e, Lyons, 22 Hayfland St., So Nor walk. Conn. 2 17 dtp
The Bridgeport evening farmer., 1915-12-17

GIRLS WANTED for light machine operating, pleasant work. highest wages. Apply employment depart nenf Union AfstAllie CartBidge CO. BaFnum Ave. r IT 4Ie
The Bridgeport evening farmer., 1915-12-17

N4ANO PLAYER WANTED Don't apply unless experienced Apply Strand theatre Main St. and High
 F b@
The Bridgeport evening farmer., 1915-12-17
A book Is gift s1ncere.

Book carries with it always from the giYer an air of per sonal interest and Knowledge. It's message is one of harmony in taste or knowledge of pref: erences. Its spirit is therspirit, of sincerity; whoso gives q. book shows truly how well he understands that person to whom 1t is given.
The Bridgeport evening farmer., 1915-12-17

1zf1A3ER zIn this city. Dec. Is. 1915, Karin Block Miller. wife of the Late Andrew Miller, aged 76 years, 2 months.
 Friends arc invited to attend the funeral at her late residence, No. TT winter street. on Saturday Dec. 8, at z<80 D. m.
 Intermept L.akevieW cemetery.
The Bridgeport evening farmer., 1915-12-17
HOWLAND'S

Avenue and Cannon
The Bridgeport evening farmer., 1915-12-17

Bridgeport, Conn.
 Friday, Dec IT, 1915.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
A Natural Evolution.

The trend of the motor car industry
In America toward a sound. practical
basis Of production and selling, partic-
ularly visible the past season, Is a
purely natural evolution brought about
by the general use Of motor cars.
Perhaps no more clean exposition
has been given Of the place the auto
mobile occupies in present day exist
ence than that put forth by New
York national bank in one Of its adver-
tisements:
So long as the use of the motor car
was confined to a comparative few. who
found it a new toy and distraction, ex-
cessive prices. due largely to extrava-
gance in manufacture and marketing
and to limited production facilities,
were possible. The self-propelled We
hicle was q new thing, must establish
its own presidents, and those who
could afford them as luxuries paid lux.
ury prices for them.
Gradually, however, this field proved
too constrained and there arose a de-
mand from less exclusive sources. To
meet this the cheap car was developed,
and for some time two extremes, the
very expensive car and the compare
lively very cheap one, dominated the
market There was no middle strain
worthy Of consideration.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
By HANK CAL WELL.

and previous occupation. Then you 20 out In the
bar. the dining room, the gym the swimming pool,
the handbal court to the theatre, automobile riding
or anywhere you like.
When 1t IL your turn you will be called. This Is
. rule Of the club. II you get tired waiting and
run over to Chicago, the page Of the D. A. C. barber
shop calls up and tells you that you are next"
If you are inclined toward mixed drinks the bar
tender at the D. A. C. satisfy any thirst you
have. He served to- years 40 carburstor ad-
juster and knows all there is about rich and thin
mixtures.
When your tank IL filled . magnificent all-nighs
elevator takes you up to one Of the quiet zones
where there are hundreds Of sleeping rooms They
are Of the very latest design. You can havs your
bath vertically or horizontally, at any tempera-
tu,s, At any hour. II your clothes are In need OF
repair 9 polite house valet comes for them when
you 20 TO bed, and In the morning he returns them
en- time He removes all the carbon, adjusts tho
buttons puts In new upholstery, takes out all the
Havolene spots and gives them a general over
hauling.
In the bath you And q spotless array OF four, six
and twelve cylinder towels and a. shoe polisher
which says in several languages, "Clean Your Shoes
with This" The house committee added this con-
vcnient accessory 80 none of the Eastern visitors
would by mistake wipe their faces on the shoe
polisher and get bad impression OF the club
The gym. Is thoroughly equipped with running
boards and things to make you strong II you can
not swim, there Is q swimming master who lives In
the water They say he sleeps and eats there
In the morning II Is not necessary to yell for ice
water. II 10 In your room when you 60 to bed, but
you do not know It. At that time you DO not want
It, but in the morning. when you leap out Of bed,
you notice a great black bottle on small table.
You go for It, suppos!ng that 1t may be warm and
tasteess but, no, 1t is cool and refreshing All the
water bottles In the D. A. c. have been trained to
keep water cool until morning.
But the best thing about this excellent club Is
that no money can change hands In any OF the de-
Iartments When you are served the attendant
hands you g slip Of paper. and you sign 1t. 1t Is
not necessary to sign your own name. You can
sign the name Of any member you like. After you
leave they send bill to him. and be pays It,
The members do not mind It In the least In fact,
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
The Old Way and the New.

7. ba. long been the custom for automobile manu-
fscturers to invite dealers from all the states,
cities and towns to visit their factories ct stated
periods and view their new models. When the In
dustry was young the dealers were invited 10 see .
crude drawing Of the forthcoming car. little
later the moro progressive manufacturers had .
water color or oil painting to show their enthusi-
as.ie dealers. Then came what Bob Widhsek calls
the Hollow Car" age when deep throated sales
manager pulled away q plush curtain and exposed
70 his admiring dealers Q carefully painted wagon
without engine.
At this period the hood was screwed down to
represent q nonstop runner.
Still later tho dealer was asked to call and see
the new model of which two had been
built
Those who could spare the time TO visit for their
turn took demonstration in the model Of this
period placed their orders and usually waited until
the following year for deliveries.
When the maker reached the point where he
could produce cars In liberal quantities he con-
csved the Idea Of inviting his dealers to visit bis
works and partake Of liberal refreshments and un-
necessary food
remember going TO one dealers party IN De-
troit which cost $4,000
The other day was invited to 60 to . conven-
ton of dealers at the Chalnf-rs plant. AS 1t was
TO be under the direction of Paul Smith and c. A.
Pfefer, who running things at the Chalmers
factory / went out without realizing that | was
going to see something absolutely new In the art
Of wholesale automobile Distribution.
II was not thought advisable to tell the dealers
lust what the factory had up Its sleeve, as the
crowd would have been too large to handle.
Between FIVE and six hundred dealers gathered. IS
they supposed, to take part In . conventional con
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21

In the last seven years this hiatus In
price has been completely spanned by
the development of several makes OF
medium priced automobiles of general
ly satisfactory ability. But 1t Was not
until the season just past that the pro-
ducers Of the highest grade cars. the
real aristocrats Of the industry, real.
ICED the significance Of this great CEN
trail market and set about to serve II.
To bring their product within reach
Of this market, herculean economies
must be effected. Five elements enter
Into the cost Of motor car manufact-
ure. They are: Cost Of material. cost
Of labor, overhead expense, dealers dis
count and the manufacturers profit.
Since the early days Of the industry
heavy reductions In the latter two
items have greatly Increased values.
But further sacrifices we're made In
this direction. as far as possible.
Savings In the buying OF material,
other than by means Of Increased buy
Ing facilities, were impossible II the
manufacturer would bring to this mar
ket car Of the same quality as he had
hitherto produced. The answer lay In
reducing the cost of labor through In
creased and improved manufacturing
facilities. and In reducing the over
head expense by charging his output.
The more the output could be enlarged
practically, the less portion OF over
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
Behind the Scenes.

wish every Automobile Crouch could 20 out to
Detroit and have a look behind the scenes Of this
wonderful automobile industry. have just spent
SIX great days In this tor capital, whore many
thousands Of automobiles are born between the
coming up and the going down of every sun.
II It rains production goes on just the same. II
II SHOWS the output of the day Is larger.
Here in New York We all wrapped up In the
smothering blanket Of salesmsnship. We have the
idea that we are the finest statesmen in the world.
But let me tell you that II you want to see the real
statesmen Of America in action you must 60 TO
Detroit
Last Monday afternoon I saw between 800 and
900 automobile dealers, assembled in hall at the
Chalmers factory. buy nearly s24ooo,ooo worth OF
automobiles in about one hour.
It was q record. Of course, and TO an outsider IL
was an amazing sight, but in Detroit It was taken
Is merely a good business day.
The newspapers there must have thought that IL
was only ordinary, regular thing. They lost the
value and Importance of the whole affair.
This may not be surprising, however, to those
who have tried to read the Detroit newspapers
They are about lively as morgue. Their atti-
tude toward the automobile industry the most vital
thing In Detroit to-day 10 hard TO account for. un-
less it is because the industry has grown, within
decade, beyond the range Of their news vision
Some day the newspapers OF Detroit may wake up
to the fact that the automobile industry is vastly
more imp ortsnt to the people than mess OF petty
local politics.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
New Stearns Eight.

A splendid, example OF American
progress is the4Stearns-Knight Eight,
the first eight cSlinder Knight motored
car in the world, now being demon
strated by tho F B. Stearns Company,
of New York. 416 West Fifty-ffth
Street.
The car 10 tho product Of the F. B.
Stearns Company, Of Cleveland, makers
Of Stearns-Knight cars. who hold the
distinction Of being the first American
manufacturers to adopt the knight
sleeve valve principle, having used the
knight type power plant exclusively
and successfully since 1911.
The motor represents the application
Of the sleeve valve principle to q
"V" type power plant Of Stearnss own
design. The cylinders are cast In two
blocks, Of four each. and mounted on
rigid aluminium crank case at an
angle Of 30 degrees, and so staggered
as to give each connecting rod a d.
rect bearing on the crank shaft. The
bore Is 81 inches. the stroke. 8 inches,
with an s. A. E. rating Of 1913 horse
power.
The body designs arc the most at
tractive ever produced by the Stearns
company. The touring car seats seven
passengers, and Is a new and distinc-
tive design, following closely the most
advanced lines of the finest foreign
practice. The same degree Of excel
lence In style and beauty Is evidenced
In the artistic upholstery of genuine
long grain, hand buffed leather. and
the fittings Of walnut and dull finished
metal.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
The Chalmers D. A. c..

II you should decide to 20 on. and visit this
automobile birthplace would advise you TO get
guest card to the Chalmers-Detroit Athletic Club
Hugh Chalmers Is the president Of the organiza-
ton and often gives cards to his satisfied owners
who wish to see the wonders Of the city over which
he may shortly preside As Mayor.
The D. A. G. 10 really 9 beautiful club. II 10 not
only q refined. well appointed club; II 10 modern
hotel, where no tips are allowed. but where the
help Is polite and In most cases quite Intelligent
Tho clerks are corkers. II you want . postage
stamp they have It. II you too busy 10 write
homo to your wife they will write for you. II you
want to 90 anywhere In the city, or in the world
for that matter they will tell you how TO get there
II you don't know anybody IN Detroit they will In
troduce you to some of the exclusive families
The barber shop Is the finest In the Central
West 1t is worth going to Detroit to get shave
there. No waiting, tips, no chatter and quick
service You simply go in and register with the
boss barber, Who by the way, has shaved all the
Great Automobile Makers including Henry Ford
but he never brags about II.
You Just register with him and tell him your
troubles You put down your name. age. homo
address, business address, the color OF your hair
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
NEWMARK'S NEW BOOK
Advertising Manager Writes on
Automobile Business.

]. II. Newmark, advertising manager
Of Apperson Brothers Automobile Com
pany, and who is finishing ten years
work In the sales and Advertising
branches Of the automobile industry,
is the author Of the frst book on
Automobile Business"
Much matter has appeared relative
to the automobile but II 10 all related
to the mechanical end-that 10, on sub
jects pertaining to the construction, OPP
Grafton and care Of q car.
This book, Just issued, and which
contains over two hundred pages, deals
entirely with the money making end OF
II. II Is intended to act as guide TO
the man about to so into the business,
and at the same time has enough value
in the suggestions, methods and plans
offered to make II equally valuable TO
the established dealer.
The book Is divided into twenty-five
chapters. Some of the subjects dis
cussed are as follows:
Opportunities, choice Of territory,
organization, selection Of cars, show
room, location, windows. statesmen,
craftsmanship and the prospect, car
knowledge, advertising, promotion
work, prices, demonstrations, garage,
service, garage and accessories, garage
and repair, second hand cars, the COM
mercial car and electric vehicles.
The author has been very thorough
In discussing every phase Of interest to
the reader, and in addition to this mass
Of information some of the leading
manufacturers are quoted on questions
of Importance to the man interested.
The volume will be distributed by
the Automobile Publishing Company,
of Detroit.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21

In hi, sonnsetion I understand thst u 10 he
custom now for factory advertising manassrs b
select upper bsrths on the Wolverine The theory
4, that the advertising solicitor always makes
oivo for lower, and the manager runs less risk Of
having . solicitor crawling into bed with him.
saw one persistent young man on my last trip
searching through the coaches for gentleman who
had gotten away from him while he was entertain
Ing another manager in the smoker Finally no
located the desired person in An upper berth and
began to roll off his opening reel.
He was q little too short TO get close 10 the ear
Of his elevated victim he called the porter and
had him bring out the hook and ladder which goes
with all slsspess cars. From the top Of the ladder
he started his second reel, and before he had
resehed the point Of proving the circulation OF bis
medium I saw the fountain pen at work on the
contract
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
Represented New York by Henry Drouet Factory Branch
Manager

the factory had counted on, and the
sudden increase in production plans
figured in the purchasing Of materials
TO such an extent that the reduced
price was made possible.
Notwithstanding the fact that the
company had its output of eight cylin-
der cars sold solidly for at least seven
months ahead at the original price OF
1925, and was having all it could do
to supply the demand for its four,
the new price of s1,l95 on the eight
was put into effect and announced to
dealers as soon as it became certain
that a reduction In the list price was a
practical possibility. Neither did adj
vertisements quoting q price of Sl,295
on the eight cylinder car, which were
already in print, deter the manufac-
turers from making the unexpected
move. Olds officials state, in fact, that
the remarkable influx Of eight cylinder
business at the former price enabled
them to see the great possibilities for
such a car at a still lower price, and
was instrumental in bringing about
the decline.
"The very fact that we had actual
orders for moro eight cylinder cars
than the factory could possibly build
for many months" declares J. V. Hall,
sales manager, enables us to reduce
the price and completely revise our
programme for production and the pur-
chase of materials"
The Olds plants have gradually In
creased their production capacity, and,
while the reduction means q material
reduction In profit per car. this will
in all probability be compensated for
by the increased volume of business.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21

about feuss, sxss, Gshts and twsfvsa The con"
daetor Who punches Jour ticket tips you Oh TO the
latest news from the Packard. Hudson, Hupp and
other factories. The Pullman Company has . rep
resentativs aboard, and whom his smoky mechanic
tucks You under the covers at IL o'clock he slips
Won the latest volume Of Ford stories In case You
may wake up snc want some good literature.
In the dining car you find the steward and all
the walters right up To date on ignition ubreation
toroue. tire pressures, ETC. Sometimes the walters
have a little starting trouble. but that IL to b
expected In cold weather.
After dinner you stroll through the long train In
search Of somebody whose mind Is not saturated
with gasolens A you walk along. toward Albany
the seats on either side Of you are filled With men
and women whose noses are buried In THE Horse
less Age" Automobile Topics" "The Automobile
and other motor trade journals.
In the smoking car you meet all the important
pcrsonages in the automobile world-presidents OF
companies, engineers, sales managers and distrib-
uters.
Why four or Ave thousand automobile advertising
solicitors hang continually around the waiting
rooms Of the automobile factories to interview the
gentlemen who pass out the copy" is mystery 70
me, when they could ride back and forth on the
Wolverine and catch tho whole merry lot in half
the time.
There may be q rood tip here for that army OF
Advertising solicitors which has for years been
cooling It's heels and wasting valuable time In the
Gloom Rooms Of the various factories.
You can sit behind good cigar In the smoking
car of the Wolverine and grab every man In the
industry within q week. II often takes two weeks
to get into the sanctum Of one Advertising distrib-
utter, under the old method. On the Wolverine you
can hook dozen every trip.
They have no chance to get away from you unless
they Jump out of the window, and 1t would be a
poor solicitor who could not sign up dozen con-
tracts between dinner and bedtime
Should one or two turn In early II is an easy
matter to bribe the porter and find out where his
bunk Is located. Then you simply walk up. un-
button the tapestry which hides him, and you have
him cornered. II he gets sleepy and refuses to sign
up, simply prod him in the ribs and pull his ears
The chances are he will come across before you
get to Buffalo.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
New Goodrich Route Book.

The Goodrich National Touring Bu-
reau has issued for free distribution q
complete route book Of New York State
covering all Of the main arteries Of
automobile travel and containing over
200 different road logs, or route de-
scriptions.
The publication and issuance Of this
book Is In conformity with the ma
tional touring efforts Of the Goodrich
company, whose aims are to stimulate
touring and highway improvement.
The route book connects up with
publications of adjoining statee. for the
national touring bureau has issued
route books covering New England,
New Jersey, Pennsylvania, Ohio and
Canada, any of which can be procured
gratis at Goodrich branches or through
Goodrich representatives in this city.
The New York State book incor-
porates city maps of practically every
city and large town in New York, show.
ing the best automobile streets and
recommended exits for leaving certain
destinations.
The Goodrich National Touring Blu
reau has covered not only each of the
Eastern States, but practically every
state In the country has received at
tention, and route books can be pro-
cured for practically any section, rs
we'll as books covering recommended
transcontinental trips.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
MAXWELLS TO BE
SOLD ON EASY TERMS.
Harry De Bear. New York
Manager, Explains Pay
as You Ride" Plan.

A startling innovation Of vital 10.
terest to every man or woman who
wants to own an automobile has Just
been introduced by Harry J. De Bear,
manager of the New York branch Of
the Maxwell car.
Il promises 70 revcluhoniss ~
methods Of selling AUTOMOBILE" q"
only In New York City, but throughsus
the country.
For several months past . number
Of the selling agents Of The hszvsa
car In various cities throughout ths
country have been considering the plM
Of putting the Maxwell car before az
public on an easy payment plan, waisa
opens 70 a vast number OF people -
opportunity Of securing q car WE
out any serious strain on their poea'F
books.
These agents put the idea into sr
alton and adopted the slogan OF ."
as you ride" A.. \.
The plan simply means that ~
prospective owner OF Maxwell nE
paw part Of the purchase price cow
and the rest in monthly payments
II is now In operation very sce,s'
fully in a number OF cities In the ale
die West. The Maxwell agent IN JEW
land, for example, has FOUND ins ~.
has met with remarkable puo"s
MIR. De Bear, the New York orsss,
manager, feels very strongly tns' Wv
aThis pay as you ride plan. :s,s
Mr.. De Bear, "is simply an sppIe. ~
of modern business methods 70 ""
mobile retailing. 4. IA
"People buy their homes 10 w
suburbs in this way. AT
az the part payment plan Wer -
in operation there would oe
owners Of suburban dweiiingsiu a..
II regard this method OF seiI'a ashiis
as a great boon TO 'ne ns,
"Then, again, how many peop.s ~
cash for, say, furniture, OF IA
pianos, or other things invoivlns
OUTLAY of several hundred doIian a.
~ am quite sure that this pE ,,h
you ride plan is going 70 meet WV"
tremendous public response. .,.,,.s.
al feel that am taking no en''
and look upon II as good business, IA
There are hundreds OF peopIie, At
and about New York City who zee ss1
they cannot conveniently lay on. ana
for fully equipped Maxwell car ia !. .
lump. but who would be very gss
put down part Of that amount sh' ~.
of the rest gradually all the u"s
they are using the car"
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-11-21
Hudson Salesrooms Improved.

Harry s. Houpt, president of the Hud-
son Motor Car Company, Of New York,
has just made a rather striking addi-
ton to his salesroom in the Circle
Building in the shape of beautiful
fountain, which looks as t had been
transplanted from some Italian garden.
The main decorative features Of the
fountain are the figures of cupid and
a satyr, the latter holding aloft large
basin Of ferns and growing plants,
while underneath tiny streams of water
flow from three lions heads In the g.
foot basin, wi ich is filled with growing
plants and goldfish. Mr.. Houpt, it is
said, will add these fountains to his
Brooklyn, Bronx, New Rochelle and
Newark branches.
Mr.. Houpt is q strong believer in the
theory that an attractive salesroom aids