Gunnison news-champion., 1915-04-09
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( The problem of nsrkessae n sae thai
srosb.ez sne small fsEmsr. psrhsps
msrc than any one thing Ne msfser
hos bag a crop he Is abe ~ RAISE. 4 ns
cannot get u on the marses and sold 10
adv vantage. u ~il profit nim Hssle.
I The trossbse has been 10 large ex-
tenf herctofore thai there were too
many middiemen. too many men be-
tween the producer and the consumer.
and each one u booking f.r a profit
The question u how 10 get rie of some
Of these niasI.eman u one shas is reeess-
ing a gres; deal of attention. The com
mission man has for a iong time been
an important factor IN handing farm
prodscc. bat has not always given salts
faction. Some other plan Of co-opeHs-
ton between producer and consumer is
needed IN order that the producer may
receive little better price for his pro-
dace and the consumer cut down his
living expenses.
The parcel post Is probably the
greatest factor that has been developed
IN recent years 20 bring the consumer
and the producer together n he Farm
10 the Table movement has come to
stay The demand for fresh food pro
ducts direct from the farm is crossing
daily. The Post Office Department and
the various express companies are
spreading the news that fresh eggs.
butter. fruit dressed poultry, meats,
vegetables and etc, may be had direct
from the producer with no delay and
with but little expense for transports-
tion. There is a regular demand being
developed for these commodities, and
thousands Of town and city customers
are being found for farm products at
better prices than can be found in any
other way.
The parcel post, however. is only in
its infancy yet and much needs to be
done to bring it TO its highest stage of
development and efficiency. Merchants
should become more interested in the
advantages offered by the system
They should advertise all the kinds of
merchandise that can be sent by par
eel post with prices of the same deliver
ed They would then be in much better
shape to compete with the catalogue
houses. Farmers should publish in the
local papers the products at various
seasons of the year Advertising will
pay the farmer as well as the merchant.
Light, strong. servicable packing
boxes can be obtained at very little cost
for shipping products by parcel post or
express. The material from which they
are made is tough, resilient and strong.
yet five square feet of it weighs less
eggs are protected by the cushion-like
cellular structure of the material and
the same feature makes it a non-con-
ductor of heat and cold and protects the
contents of the box against extremes Of
temperature.
The weight limit for parcel post pack
ages destined to points in the first and
second zones is 50 pounds. Thus any
package weighing so pounds can be sent
anywhere within a radius of $50 miles
for 50 cents. To points in all other
zones the limit is 20 pounds.
In some of the larger cities the post
office consumers leagues and other
organizations are cooperating in get
ting the producer and consumer togeth-
er by getting a list of farmers and the
things they can supply and posting the
same in the postoffice and other public
places where all can see it and order
what they need The SAME plan could
be carried out in any town to the mutual
advantage of both the farmer and the
town resident.
Selling by mail, of course, will never
entirely take the place of the present
marketing systems. but it cannot help
affecting it to a considerable extent Ii
ing the concentrated products, which
are the most valuable of any product on
the farm. In order to make a success
of this kind of marketing man must
have honest and reliable customers and
must supply them with honest and reli-
able goods.
The Golden Rule must be applied to
every shipment. The big apples can
not be placed on the top of the box and
the customer held. The shipment must
be just as good or little better than
the shipper would wish il himself Such
methods will get customers and keep
! IT,. L.. III