Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1915-09-24
FORTUNES BUILT
ON ADVERTISING
Douglass Heinz and Post For
tunes All Made Through
Publicity ~
ADVERTISING IS AS
IMPORTANT AS RENT
Local Advertisers As Evidence 6.
What i Will Do in a
w." Business Way

Concrete evidence OF the value c.
advertising and the fortunes made
through publicity has been shown, di-
rectly and indirectly, SO often that
plays, books and short stories on the
subject are common in the United
States.
The growth Of two by four shacks
to acres of factories, a. in the Ease
of Postum" to great fortunes and
honors, as in the cases Of Douglass
and Heinz, all products OF judicious
advertising, are known 70 every stu
dent Of advertising. 3l Z
There is hardly a newspaper pub
Usher in the country that cannot tell
a story Of tie time when the big
gest concern' in the city did business
in a stuffy store and often asked an
extension of time for the payment Of
advertising bills. 80 .'" '~2
Only a few ~neryeless and spineless
amenities will not acknowledge THAT ad-
vertising is as important as rent, or a
few that should wear Wreaths, as their
brains are deceased. Eventually, how
ever, this type are adyertised-ioy the
sheriff. Then they get back to tho
trenches anc wait for the whistle.
All this is pretty we'll understood
in this country, but to have conserys:-
tive England, where advertising has
been almost considered unethicas,
come forward and unconsciously &C
knowledge it's wonderful worth is real.
ly interesting.
The wonderful campaign for re-
cruits via the printers ink route is we'll
known and has put the seal of appro.
val of the English government on
newspaper advertising.
Even greater. than this recent testi'
monial is a series of really inspiring
contributions by eminent business
men of England on business success.
The list Of contributors looks like
an English advertising directory.
With few exceptions, the great for
tunes Of the aggressive gentlemen
were .lewn from the logs CT business
with a keer. advertising ada fig.
ure for keen ads.
What some Of these gentlemen say.
and they stand at the head of their
respective lines, should do more for
:ahe wonderful advertising revival in
England, that has been sc GENERALLY
prorfhesied at the conclusion of the
existing trouble, thansany one thing
that has happened in some time.
Tie successful men who give such
fine advice in. che work under discus
sion believed in the expression Of the
late Hon. w. F. Gladstone: Nothing
except the mint could make money
without advertising" And they have
proved their point with wealth and
titles.
Herbert N. Casson lecturer Of the
Sheldon School OF the British Empire,
in a really stirring argument on pre-
pairing for the future says some true
things, Indirectly complimentary to
American aggressiyeness and adver-
Using methods, such as:
Think of this! The first SIX or seven
reapers were invented in England and
Scotland. The business of making
reapers is practically n~loncpolized by
America.
1.-THE frsss aiding machine was
made by Baasage In Englans., Most
of the adding machines IN England
are made in Detroit. In the Unite.
States Government Offices there are
1887 of them: in the British Govern.
mcnt offices there are Is.
"There are as many full-page ad-