Norwich bulletin., 1915-03-24

referred to as attracting trade from DanieIson, getting 1t away from the local merchant
 There is a mail order house in a middle western city that does an enormous business throughout the country and not a little in Danielson and it's immediate vicinity. It sends out it's five pound catalogues broad cast. Danielson people get some Of them. Danielson people not only get this firms advertising, but respond to it, much to the chagrin of local bus mess men and not infrequently to the disadvantage of the customer who might have spent his money to better advantage at home. ParadONcal as it may seem, local business men who are strong for the trade at home move ment in some cases get the big mail order house catalouges and slip an order to this particular firm at the expense of brother merchant right here at home, in the meantime con- tinuing to denounce the mail order business. Only a few of the business men do this, it should be understood.
 Tho fight against the mail order competition goes on through it's va rious phases, now waning, again wax ing warm and persistent. Giving at tention to legitimate methods of over coming it, the fact that the mail or der business means buying as well as selling is forgotten, absolutely over looked. But the mail order houses are buying just the same, buying in as- founding lots and quantities to meet the great demands made upon them.
 Where do they buy Not in Dan ielson, surely? What have we to sell them? These are questions one hears at once, this phase of the trade mat ter introduced. Why this town doesn't get a dime from them for ev- cry thousand dollars they take away from it'J ic F in directing attention to the question of where the mail order houses get their goods. The people who think that way are about as far wrong as they can be, though.
 There is one manufacturing con- Danielson is vitally dependent that has shipped this very week to the mail order house a five-pound cata- logue fame $3,000 worth of goods. This shipment represents only a little fraction of the big contract the local manufacturer has with the great mail order house, which will turn scores of thousands of dollars into local trade channels before the contract is com pleted This money will come to the manufacturer and, in reasonable per centage, will be paid to employees for wages, which, it is fair to presume, will be in great part spent at home
 There is sufficient reason to doubt that the mail order houses and the city houses that are visited by Dan- ielson retail buyers will get $3,G0O in trade from this borough this week and good ground for belief that. in all of 1915 the out of town houses of all kinds will not get as much money from Danielson buyers as Danielson employees will get from one particular mail order house, not considering oth- CTS.
 What Danielson is getting from the outside is as essential to Danielson's prosperity as what the outside Is get ting from Danielson. In this great l country so closely knit together in its trade relations, even between very ] distant points, it is not only possible
 but probable, that Chicago may be do- ing something for little Danielson even though everyone in Danielsor doesn't know about it. This isn't ever an argument against the trade al home' campaign. It is not set fortf
 with such intent. It shouldn't lesser | the buy here movement one whit. Ii | Is simply a phase of the trade ques. | ton that eyes riveted on a different | goal have failed to observe and is | given publicity only that attention bt | directed to the fact that Danielson is getting more from the mail order | business that goes out of it than the
 mail order houses are getting from l this snug and prosperous little town
 It is another illustration of the mutua | interests one may have and of fail.
 ure to appreciate them.