Omaha daily bee., 1915-04-25
BUSINESS MEN ARE
TESTING OUT AUTOS
Maxwell Machines Placed at the
Disposal of Different Firms
Each Day.
REPORTS OF TESTS ARE MADE

The great number OF motor car buyers
In Nebraska will pay strict attention to
the present Maxwell advertising and pub
licity campaign that Is now being given
b. the Francis Cullis Auto company. the
local distributors for the Maxwell Motor
Sales corporation.
Starting last Thursday and continuing
for one week they are making 1000
miles utility test OF the 1915 Maxwell car
from a standpoint of just what the car
will do and what the cost OF maintaining
and operation will be in practical bust
meas use, and every day under the title Of
Motor Car Upkeep Under the Micro
scope" the story OF the previous days
run is published in the papeEs.
In order 10 make this more valuable
as selling help and also to remove ell
possible doubt as to whether Ms ssrs.
Francis & Cullis are really and truly sin
cere. they are turning the car over each
day 20 one OF Omaha's representative
business houses for their use. with the
only stipulation that the representative
of each OF these firms tell his story as
Il really happened after he finishes his
run, and that he use Il strictly in his
business and be able to check up on the
total amount OF miles he drove the car
and the actual amount OF gasoline he
used
Record ON Gasoline.
on Thursday last the car was at the
disposal Of one Of Paxton & Gallagher's
Representatives and made 1875 miles on
ga gallons OF gasoline.
Friday was given over 10 a representa-
tive OF the Mutual Benefit Life INSURANCE
company. and iiS miles were driven on
TX gallons Of gasoline.
Yesterday a salesman OF the Payne In
Restment company took charge Of the
car. and so on through the week, which
viii conclude on next Wednesday night.
this little car will be given its daily BUSH
ness duty, and the story will be truth
fully told and backed up by the most
Trustworthy and representative business
men In Omaha.
Following this It Ia proposed 10 find
some owner Of Maxwell car who has
used his car for at least 1000 nIies and
borrow the engine from the car and in
some public place. preferably the front
window of one OF the stores IN the shop-
ping district. tear Il down and rebuild Il
far one week. Here again In order 10
show their sincerity the Francis q Cults
Auto company viii secure an affidavit
from the owner OF this car stating az
etuy how many miles the car has been
used and what the expense has been 10
operate u. and place this affidavit in the
window with the engine.
window Display.
During the time that ali this "a IN
progress there will be a number OF in
teresting window decorations al the homo
Of the Maxwell. 2o2l Farnam street. and
Tn each instance some particular point OF
advantage the Maxwell has win be
brought out In a. striking manner as
possible
In addition TO all OF this they have Sc
Cured from the Maxwell Motor saleu
corporation one OF the sets of motion pic
lures entitled From Molten steel 10 Au-
tomooiie," which clearly shows the en-
tire Maxwell plants and the thoroughness
IN building these cars. together with A
number OF real tests OF speed. endurance
and reliability. These pictures win he
shown In twelve dlfferens moving MIC
tcre theaters in Omaha and councn
Bluffa
rnere Will stili be other features in this
campaign that will continue until about
June. and II the newspapers are followed
one can get world OF real buyers in
formation.