Weekly journal-miner., 1915-04-28
THE MERCHANT AND THE COMMUNITY

The small town merchant necessity, and that which is necessary should The community needs his much he needs the community cash
 But not every small town alive his opportunities and his obligations.
 Many them fall by the wayside because of their ignorance of indifference to the rights of the public
 Fifty years ago merchant his and waited for business to him.
 Today the successful hunterhe must go out cunning for customers and his ammunition and his gun is the local newspaper
 Country people of today intelligent and up-todate as city cousins they gauge the merchant by his actions.
 If he is huser- keeps his clean, his goods neatly displayed advertisement running regularly in the local paper he the public eye, and the public follows its eye
 But clean neatly displayed goods and ad- vesng the only requisites successful mercantile 
 that he is a necessity
 He should be progressive-consantly bidding devisng of beterg the condition Of the consumers and acquanng them of the He should consider their welfare well as his
 The merchant should have creed and that creed should be broken he should all alike msrep his goods and keep his shelves well stocked with truth
 He should be consideae of other business in the com mui for their rights great his They do the and neither does he.
 should join whoeheartedy for building up and expanding the business interests of the community for is only found the topmost rounds of the ladder
 The merchant who has built up reputation public spirited who labors for the well being o the whole community lacks for his
 They migrate toward his door naturally the brides fly south in winter.
 Such gain confidence of the people, for the people know that the intelligence and fair mndedness which behalf of the community will be extended his toners in commercial life
 country their midst and community better for their presence
 You invariably find their advertisements the local papers, telling of the merits of the they have sell and giving the people that information to which they clearly entitled
 Such business successful because their methods of business and their very attitudes breathe
 They have because the people admire
 This located in splendid community and should a bright future ahead of it.
 But depends upon alone.
 We have good business this town.
 They well supplied with brains, are capable of accomplishing great results.
 Individually they good collectively they can revolutionze trading conditions of this community.
 The money that being daily away goods might well be spent local the chants to the opportunities before them
 It is the easiest thing keep the money at home for not fools.
 Just keep the goods people and of the quality they 
 Sell those goods fair margin profit thereby competing in quality and price with the outsider.
 Then advertise persstentkeep the home goods tIe mind of the consume-awaken him as much his interest keep his money circulation
 When you CONVINCE the consumer that you HAVE the goods that he and that they be purchased AS CHEAPLY elsewhere he will keep his money BY TRADING AT HOME.
 The people WANT live community. and are willing to SUPPORT live business
 Who is in the LIVE CLASS? Speak up gentlemen-SPEAK UP!
 Whenever person refers he'll devil gets right