The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1915-09-24
MERCHANTS DISCUSS
FAKE ADVERTISING
VERDICT ~ THAT MANY Dol.
LARS ARE sQuANDERED
EACH YEAR.
Merchants Also Confess That They
Are Getting Tired Of the Ever
Present subscription List.

At a meeting of the Retail Mer-
chants last night the subject o.
fake" advertising schemes was dis
cursed at length. and the very point
ed question was asked Are Waxa-
hachie merchants getting their mon
cy's worth out OF the various
sonemes?" II vas The opinion or
the majority taat they are not. I,
was pointed ont that the most sue
o.ssful institutions of the whole
country do only legitimate advertis-
ing. IL was also proposed that the
custom of giving premiums was hurt
fut to the mercantile business as a
whole, and especially is this true
where the merchants combine to give
big prizes with view Of drawing
trade. The idea expressed last night
was that legitimate business insti-
tutions should feature service and
prices, giving the purchaser the
benefit of the prize awards in re-
duced prices.
The discussion was not provoked
for the purpose Of criticism, but for
the mutual benefit of members OF
the association.
Another matter OF interest dis.
cussed was the subscription" lists
that are circulated almost weekly
FOR this and that purpose 1t was
claimed that the merchants have
been bearing the brunt OF the burden
in public subscriptions, while pro-
fessional men, such as doctors, law
yers. etc, have been reaping the
harvest of town-building efforts, just
the same as the merchants It was
claimed that the professional man
seemed to have the advantage be-
cause of the fact that new business
enterprises are opened more fire.
quently than a "shinglef is hung
out. II was declared that the ever
present list was becoming men,
ace to the town aud that merchants
ought to call a halt. until other citi-
zens meet them on half way grounds.
While discussing the subject OF
town building" some one proposed
the name of Pat Sims as one OF the
Give wires" Of Waxahaehie. and in
appreciation of his excellent work
along this line the merchants ten
dered him vote of thanks The
one who brought this young mans
name before the meeting said there
was such a thing as not showing
due appreciation of service, and that
this might be the case with regard
to Mr.. Sims He pointed out the fact
that Pat Sims has given his time
and considerable money to the es-
Enlistment Of a sanitarium, and
that now he has undertaken to give
Waxahachie a brass band of which
every citizen will be proud. Pats
way of putting a thing over IS to
-~>>~> ~----~~--->~
which soon brought the fleeing man
to sudden stop, Pylant. after be-
ing shot tried to make fight when
Mr. Foster again started with him
to jail. The prisoner was returned
to the jail where his wouad was
given medical attention When Ply
liant ran out of the jail he sought
TO seek his safety by running east
down the alley between the jail ara
J. s. Collins grocery store.
THE Waxahachie sheriff IN his
message to Sheriff McCaulay did not
state with what offensa pylant was
charged. The Waxahachie sheriff
was notified OF the arrest and will
arrive in Mckinney this evening for
his prisoner"