The Donaldsonville chief. [volume] (Donaldsonville, La.) 1871-current, 1915-02-06
TRADE AT HOME.
Don't be MisIed by the Lure Of cut
Prices on Unknown Goods.

Why is it people can not learn the
simple lesson that they cannot get
something for nothing?', TO get
good values one must pay good
money. The offer to sell goods at
less than their value ought to Gre
late d suspicion Immediately that
something is wrong.
The Mirror is impelled to make
this utterance because it is reliably
informed that recently a big depart
ment store in a nearby large city
used a full page in the Sunday edi-
tlon OF q leading daily paper to ad-
Vertlse toilet articles at cut prices.
| At least threefourths of the space
WaA used to exploit number OF
toilet articles under a name and
Ekademark practically unknown. Their
Merits (?) were beautifully word
painted In fulsome descriptions. and
finally the price was cut deep. for
the advertisements named a price
and then cut it half in two as a
special sale offer Possibly the nu-
merous articles under the name can
still be bought in any quantity from
a single box or bottle, to car load
lots, at the cut price, or less, named
in the big advertisement.
However, the department store
knew full well that the bargain (?l
offered in an unknown, untried, un-
adVerti remarked article would
not land buyers without real
tempting lure, SO they devoted about
one-fourth of the space simply to
the name and cut price on num-
Der of tradenarked-adv ertised ar
tieles, such as three large cakes of
Ivory soap for 10 cents, a box of Dr.
Lyons tooth powder for Is cents,
cakes of Palm-oliye soap for IS cents,
and a few other Well-knoWn high
quality articles whose price Is uni
form and the value recognized.
The cut on the trademarked-a d-adver-
tised articles was not deep, but it
was sufficient to attract buyers for
the entire stock OF these articles and
more, il the department store had
really wanted to sell them at the re-
.duced prices. IT is needless to say
that when a customer asked for d
quantity and planked down the cash,
he or she was told that only one
box Of Lyons tooth powder at Is
cents, three cakes of PaImoIiva soap
at 25 cents, or the other known ar
tieleaHn proportion would be sold to
each customer but the aids to
beauty, prices ON which had been
cut deep, could be had in any guam
#tity.
The wise buyers took the quanti-
ty they could get Of articles OF
known vaIuethe suckers bought
aids to beauty, and paid possibly
much more than the articles were
real cert hey
were worth. ut least the price they
viii be sold for as long as the first
supply of printed labels last. When
they are gone, the same articles, I'M
der other names, at the same cut
prices, and Of the same unknown val
ne, will appear in company with the
articles OF established value under
the same selling scheme to make
big profits at half the regular
prieeas
Don't be sucker and swallow
such bait as above mentioned. Re
member your HilIsbore merchant and
read his advertisements with the
full knowledge and belief that he
simply cannot afford to use such adj
Vertising methods as above mentions
ed. He lives here, pays his pro rata
part to keep up your schools, your
churches and your town. and does
his share Of the public work to make
the town grow. He is entitled to
your trade and he always gives You
full value for every dollar you spend
with him. f he should not, you
step into his store and roast him
good and plenty and get your money
back, or such a settlement as is sat
fsfaefory. Can you do that with the
mail order houses? Not much. Trade
at home with merchants You know
and you will be prosperous. Eve
ming Mirror, Hillsboro. Tex.