The Bridgeport evening farmer., 1915-01-14
MILL END SALES FORCE ASSEMBLIES
 LIKE BIG FAMILY Manager of Unique Commer- cial Enterprise. Tells Elm ployes to Keep Smiling Predicts Sale Biggest Ever MT. Rowland Present;
 Also Mrs. Daggett

a group or two or three hQndreQ peO- pie gathered about the main stairway of the Rowland Dry Goods Co. to lis- ten to the little talk which C.. A Lock- hart, the manager of the Lockh arts MIL End sale always gives the em- p1oyes of the company on the opening day of the great semi-annual sale. Of course there were many more women than men but every face was eagerly raised to catch each word. MT. Lockhart talked to them, not as enn- p1oyes, but in a fatherly manner, as rather they seemed grouped there to- gether. All about them were dis played the bright yellow and black sMilI-end pennants and the great stock of bargain articles bidding the purchaser to money saving Mecca and themselves to. three weeks of ex- ceedingly hard and trying work
 But there was not one in the group from the smallest cash girl up, who didn't have smiles on their faces and expressions of eagerness to begin work when the clock should point the half hour and the great doors be unlocked to allow the crowds of women who had already gathered about them to flock in.
 ME. Lockhart spoke first of the hon.. ored guests of the occasion of MT How1and, whom we have not often had with us in 9 great many years and here 9 happy smile went about the gathering. which showed that Mr. Rowland is more popular with his help than most employers; of MT. Cooper, of MT Gillian, theA famous ad- vertising man, and of Mrs. Mabel Pot ter Daggett, the we'll known magazine. writer, whose articles about cash girls as well as other topics are widely read.
 He then told of the sale itself, and the determination to make it a. sue cess, not necessarily as to the amount of money we take in, but the satisfae- ton we give to the public He pre- dicted that the sale this year would prove the greatest ever as it has done in other cities. .eas the stringent money conditions have made people more eager for bargains." 8
 If you see a woman with $5 bill, what must you do2 Remember do not take it aII-s4.s5 and get it with a smile. We don't want any woman smile for everybody and be at your best today and what time we will havei Good bye.'s and the talk was concluded just three minutes before the doors opened upon what is pre- dfcted to be the greatest bargain sale that Bridgeport has ever seen.
 MT. Lockhart said:
 s'Jan. IA. 1915. This is sort Of a. home coming MiH End sale. We will have with us today, MT Rowland, who as you remember we have not had with us often in a great many years We have with us today MT. Cooper who has not been here for some time and we have with us an other very famous fellow, Mrs Gil-i lam, well known in advertising, per- haps the best known advertising man in America, a man very able to take F9a 7fcFa Ia if up in most any way and string it together perfectly. He not only sold goods for Wanamaker stores in Phil adelphia and New York. his Zadver- Using sold newspapers; in other words a newspaper that did not car- ry the Wanamaker adVertising at that time. actually lost in circulation
 we still have another very not able. person here, Mrs Mabel Potter Daggett- Mrs. Daggett wrote at one time little story called "CaSh Girl No. 63."s understand the Beinea- tor and other publications put out over one million copies containing this story. It told pftifu11y the story where a little girl was forced on ac- count of circumstances in her young life, to go to work. She worked hard for several years and got ahead
 of the other girls. until she became 8 buyer in thai store at $1O,0OO per year.
 ssNfrs. DagEett is with us today. She I is carrying a line of articles today in the Pictorial Review regarding the Germans.
 "I happened to make remark regarding the Mill End sale and [ 1 invited her to come here, because she indicated she wanted to give a little article in the magazine in regard to, oud sales so she is here today to size us up so We must all do our best to- 1 day.
 .+row we want to get down to bug mess.
 our sale. How determined we are that it shall always be a recognized suc- cess. do not necessarily mean a suc- cess as to the amount of money we take in, but the satisfaction we give to the publlc The real way in which we deal with people who come to our store shall be along lines that shall satisfy and lines that assure us the good name of this store shall never suffer to the extent of a. single penny in anything that we undertake. To the people who are here for the first l time we assure you that every article in this store that has a mill end ticket l on it is at a special price We travel l in straight lines in this work and we believe there is no other way to get anywhere in this world.
 .@The happiest people are those that have something to do. A great many merchants have asked me- What do you think of the Mill End Sale this, year2 Do you think it as good as ever? I think it will be better than ever>before. In Pittsburgh, that city has been struck very hard ,and many people out of work but we had the greatest Mill End Sale yet. People who might have sniffed their noses and did not think they needed to go to E a naan end sale were very glad to come Every one feels the necessity of sav- l ing what they can. Tn that way they 1 help along the meager pocketbooks they have this year .
 Roses FREE at the Rosery
 The public is cordially invited to
 attend our opening