The Birmingham age-herald., 1915-03-09

and cut flowers were used in lavish quantity for decorations. marking Fashion Week" as the piece de re- s1stence" of the year In sartoria1 cir cleN. and with the splendid co-opera- tion and hearty patriotism that is char acteristic of the big men who are at the head of the Loveman Joespeh & Loeb store, every effort was put forth to present beautiful appearance on this occasion, which was more than happily achieved
 Loveman, Joseph & Loeb have always stood for the best and the highest stan dards in every line. and shopping at this big emporiom is always a pleas ure, never a burden and the courteous. a1Iable treatment accorded their pat rons by those employed in this shop is at once matter of comment as well as a genuine pleasure to the customer
 magnificent assortment of goods was on display yesterday, selected with the usual excellent taste displayed by Loveman, Joseph S Loeb. and the occa- sion took on more the aspect of an afternoon tea" where all the fashion able world was assembled, than any thing savoring of a shopping" expedi- ton.
 In one of the show windows the setting was particularly noticeable on account of the beautiful furniture used as a background. It was in the Japanese design and fashioned of Jap wood hand carved and very elegant
 To MT. Berney Loveman's beautiful taste the furniture department is in- debted for the selection of this suit of living room furniture. The high screen four paneled carried out the vivid col bring of the Japanese flowers. one panel of chrysanthemums, one of iris, one of cherry blossoms and one of wistaria The smaller fire screens matched the chairs and divans and each is a beauti- ful work of art
 Hundreds of women crowded the handsome millinery parlors at Love man, Joseph & Loebs, and MT. Hoffhei- mer and MT Murphy, always clever and agreeable, did the honors with their accustomed cordiality, and with their capable assistants displayed all the newest and most fetching styles fin head wear.
 Among the novelties shown was "chapeau ct canne," fashioned after the Parislan fad of carrying a cane to match the hat The sailor hat was of sand color and tete de negre with a single sand" colored fancy" as a trimming. The cane, which was sand" colored, had handsome black handle to which was attached ribbons with fancy rosettes
 A stunning picture hat was of black horsehair with the very modish trans parent brim and crown. Long black velvet "streamers" were attached at the back, and 'fleur de lys" ostrich effect was used as trimming.
 Another attractive model was a black hemp hat with transparent crown of maline, the trimmings being of the trench-y brass color, and pink, un- cured ostrich, and beautiful pink roses 
 very attractive black and white "oblong" sailor was much admired, stunning in its simplicity and style, with a touch of black, wh. sh was quite chic.
 In the ready to wear department one of the handsomest things shown was a black lace dinner gown over black tulle. It was charmlngly fashioned in the new ribbon rushings about the hem. while a bouffante corsage drapery with jet and ornaments was used and a black satin ribbon and a single large pink rose completed the lovely model.
 A dainty dancing frock was in the palest pink shade shot with champagne oolored brocade. Ruchings formed the trimmings with a touch of silver lace on the low necked corsage and a dainty cluster of French flowers was used on the girdle.
 A stunning wrap was of Belgian blue chiffon corduroy with an invisible white line throughout. The beautiful garment was lined with brilliant blue rose and sand" colored brocade, while the collar and cuffs were of white Bengaline. .
 A stunning "tailor made" was of pongee in the natural shade. and by the way, one of the most used materials thtc Tho skirt r,1a al model and the Zouave jacket was hand somely embroidered in Bulgarian shades. A touch of blue velvet finished the attractive model.