The Kennewick courier-reporter. [volume] (Kennewick, Wash.) 1914-1938, 1915-11-18
London Daily Newspaper Writes
Interestingly of N0rthwest's
Apple Industry

Wnicn the culture OF the apple is con-
Quoted on scientific lines. Years ago
Americans realized that large in
come is derived from orchards and
they set to work with characteristic
energy and thoroughness to produce
the best fruit and prepare it for the
markets of the world in such man.
ner that the public would be compell-
ed to buy it. Good fruit requires lit
tie selling; there is always consum-
ing public that awaits it. No useful
purpose can be served by discussing
the possibilities of using none but
homegrown apples in this country.
Apart altogether from the question of
seasons, it is impossible to grow ap-
pies enough to satisfy the British de-
mand. England is dependent to a
very large extent upon imported ap-
pies, colonial and foreign. That be-
ing so it is well to give preference
where it is. merited. In point Of fact
traders do not allow sentiment to
guide them in their commercial trans
actions. They pay for apples accord
ing to salable value, irrespective of
the country of origin.
Nova Scotia, for example, sends APP
pies of good average quality. That
colony feeds the multitudes ESQ far as
apples are concerned), for many
months of the year. The fruit is suf-
ficiently good to please the majority
of consumers. It is well grown, and
for the most part, honestly packed.
but the bulk of Nova Scotia fruit is
the kind that must be shipped in bar
rels, whereas the best apples Of the
American continent are attractively
put up in boxes. Most of the public
do not appreciate the difference be-
tween "barrel" and "box" apples from
technical point Of view. They know
quite well that some apples are sold by
weight, while others are marked so
much each. That distinction begins
in trade circles by the original pack
age in which the fruit is exported.
So it may be clearly understood that
the choicest apples are sent here in
boxes containing an average weight
of about forty pounds and the dis
tricts which provide the best OF those
apples are Oregon and Washington
For regular supplies Of choice win
ter apples Northwestern America
must be given pride Of place. There
are in that part of the world import
ant organizations which deal with the
cultivation and sale Of the best ap-
pies sold on the continent. It would
be impossible to praise too highly the
methods adopted by the Americans in
the conduct of their fruit industry.
Their organization is positively won
derful. The large American exchanges
have now reached the stage OF enjoy
ing worldwide appreciation. Their
apples are sold by brand and CLASH
fication, just as If they were manu-
featured articles. Americans have
long since realized that there is moth
ing to be gained by breaking faith
with purchasers. They deem it wise
to earn good reputation and con-
sistently live up to it. AS an example
of the manifold advantages Of such
sound business methods it may be
quoted that quite recently 10000 boxes
of Northwestern apples were sold to
South African dealers. The buyers
in the British colony were quite con-
tent to trust their interest to the IN
tegrity of the American shippers, who
in turn would not entertain the thot
of playing false with the people VINO
gave them orders to execute.
Americans are among the cleverest
fruit statesmen in the world. They are
restlessly energetic, but in their own
words. they are always prepared to
deliver the goods" In selling an ar
ticle they demand an adequate price,
hut there is no disappointment in re-
gard to quality.
Again they have the saving grace
If humor in their business transac-
t;ons. Many Of the circulars sent to
the numerous branches Of huge APP
nle exchange are comical yet business
lie The heads of the firm remind
+ha local managers that they must be
.lert and find out what other people
orc doing. because they cannot ex-
nect competitors ''to phone them up
"a cav what they are selling at"
furthermore if those said managers
- not write frequently their existence
.a;rh+ he forgotten. Imagine an Eng
,;sh bouse stimulating business by
...,. NJ a whimsical circular-but
th;. :. the old world. What pity our
fruit growers do. not ieaven their
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