The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1915-08-12
HAS CLASS or FOREIGN CARS
New Car at Thousand Dollars Prom
Uses to Keep the Wheels Of the Big
Tefery Plant Running to Their Full
lest Capacity for the Coming Season.

The spectacular feature of the 1916
plans announced today by the Thomas
b. Jeffrey Company Of this city is the
new Jeffrey Four with enlarged seven
passenger capacity body.
The Jeffrey company also announces
the Jeffrey Six with the same speci-
fcations as the Jeffrey Chesterfield
Six, which sold in large volume during
the past year. The silent worm drive,
Manchester cantilever springs and
other notable features, which have
made the Chesterfield leader among
light Skies, will be continued in the
next Six in addition to certain refine
ments, making for even smoother
quieter operation.
The chief emphasis however, of the
Jeffery company will be placed on the
new Four. In discussing the Jeffrey
plans for the coming year, r. S. Jor-
don, general sales manager and secre-
tary of the company, said: I'm offer
ing the Jeffery Four to the American
public it is not the purpose Of the
Jeffrey company to meet temporary
price conditions, nor to compromise
with an imagined desire on the part of
dealers and the public for cheapness.
On the contrary, it is the aim and de-
termination of the Jeffrey company to
establish the Jeffrey -Four as a stand
ard car at a standard price. The new
price is the direct result of the con
tinued popularity and constantly in
creased demand for the Jeffrey -Four.
This has brought about large scale
production with its consequent econo-
mics, We have reduced selling ex-
pense and overhead. We have cut the
margin of profit We have introduced
certain advanced methods of construc-
ton which save money"
The new car, it is further stated at
the Jeffrey factory is not a comprom-
Use in any sense of the word. Tt has
been built to maintain and increase the
reputation of the original Jeffrey -Four.
This was the car, it will be remember
ed, which introduced the high speed
type of motor in this country. Its re-
markable road performance in the
hands of the thousands of owners dur
ing the past two and half years
has given it an enviable place among
the high grade Fours
1t will be seen from this that there
is nothing experimental about the new
Jeffery Four. The only mechanical
lchanges are matters of simpliication,
making for less weight and greater
accessibility. The new car weighs but
I2,75O pounds two hundred pounds
Fighter than last year. The motor is
essentially the same, but develops more
power on the hills than last year. The
unit power plant makes for greater
simplicity and accessibility.
The starting and lighting system is
the famous Blur, the same as used
by Packard. The Stromberg model
KR2 carburetor has proved a wonder
fully economical gas user and great
developer of power and speed. The
clutch is Of the dry disc type. The
rear axle is Jeffrey built of the same
type used by Pierce Arrow. The rear
springs are extra length-two inches
longer than on the original Jeffrey
-Four, giving an ease of riding at high
speed over country roads not found
elsewhere, except in the higher priced
ears.
Tt is said that the new Jeffrey -Four
us even smoother, quieter and more
powerful than the original car. Those
who have ridden in it are enthusiasts
tic over its freedom from vibration at
high speed and its ability to hold the
road and maintain high average mile
age on cross country trips.