The Birmingham age-herald., 1915-12-28

Oysters composed the menu, which in itself was a unique idea. The chef at the Hillman started the dinner off with oyster cocktail Oyster soup fol lowed and the third course consisted of oysters in an entirely different shape.
 Between courses members of the Loveman, Joseph & Loeb family enter tained the gathering with songs, speeches, readings and monologues, much histrionie talent being displayed by some of them
 HIT OF EVENING
 The hit of the evening among the songs was that by Miss Mary Varin, who sang a parody which ran thus: I'm so happy. m so happy
 Don't you envy me? I'm glad the bunch is here
 Full of oysters and good cheer. There's Lep and Leo
 And Joe and Waldo, all are here to-
 night.
 That's why I'm happy,
 Oh, so happy!
 Everything is bright.
 The crowd from l.. J. l.. Should give college yell
 Because the year went we'll It makes the bunch feel swell
 And we can feel sure tonight 1916 will be bright
 With the plants all running And business humming,
 Makes the world seem bright. The smoke that clouds the sky
 Tells us iron Is high. We love the furnace glow
 It makes the business grow We're all here to meet thee:
 With a yell and shout we'll greet
 thee.
 We're glad you've come back
 Our old friend, Prosperity.
 Miss Varin received encore after en- core, and the E. M, B. A. insisted that she favor them with rendition of the last verse relating to the return of which she did.
 Dick Fox entertained the crowd for 15 minutes with one of the cleverest that has been heard on or of fthe stage. He made a particular hit with his imitation of Yiddisher and the dying hobo's lament, which he "The Relation of Bryan to a Being"
 Sol Bearmans song, "The Yiddisher Society Ball." at which everything to eat was absolutely free, opened up fresh springs of laughter in the hearts of those present and he received salvos of applause, his audience insisting upon his repeating the last verse of the Yiddisher song.
 Ernest Richards orchestra closed the evening, with personal songs at members of the L.. ], & L. staff, not even forgetting mem- bers of the firm. for the songsters not place price tags on the lights in order that they could tell when to turn them off.
 KEYNOTE OF EVENING
 The keynote of the evening was struck by M. V. Joseph in an address in which he explained that the pur- not only to make money, but to pro- vide health and happiness for the em- ployes of the store, upon whom the or ganization depended for its upkeep.
 'It is not only building in a ma terial way that we serve common purpose.' said MT. Joseph "We do not measure in this country of ours, where freedom of thought and action are pre- dominant, by the dollar that we are striving for. We measure success by the character and splendid manhood and womanhood that builds the busi- ness.
 "The purpose and aim of the Love- man, Joseph & Loeb company has been to build character both in men and women The policy has been that truth crushed to earth will rise again The success of our business is simply based upon truth. It is based upon that which we think and have ever striven for--the full appreciation of merit found in our organization, and to encourage that merit all that we can.
 ''The happiest thoughts of my life are that we have builded many a man piest thoughts are that they are bound to us by preference, because they ac- tually want to be with us
 "It is our ambition to grow that we may give employment to many other people and ultimately we hope to get the business down to a cooperative in which everyone who helps make it will share In the busi- ness. We are all like stack of cards, each dependent upon the other"
 MT. Joseph's address was received with storms of applause and 1t was apparent his employees believed in him 
 Leo Loeb was a speaker of the even ing and wished everyone present a happy and prosperous new year
 Joseph Loveman made an address and said that the primary object of the organization. was to make those who made it happy and contented. with that" said MT. Loveman, "the business end of the organization will need no for the employees will watch 1t. as you have done."
 ADDRESS BY STERNE
 Jerome K. Sterne, advertising man ager for L., J. & L., was one of the speakers of the evening. MT. Sterne visualized the meeting of the F. M. B. A. in 1916 at Christmastide. In his vision he saw a large chorus made up from among the employees of the store; he saw a drill by the L.. J. & L. ca lets. trained by Walter Hooper; he saw one-act skit by the L.. J. & l.. Dramatic club; he saw q drill by the safety first squad of the store. and
 tCsntinued on Page Twelvel