davidaulloa/AmericanStories huggingface dataset:
The Detroit times., 1915-03-09
ADVERTISING
sY DR.. FRANK CRANE
Copyright. 1915. by Frank Crane)

Advertising Is simply making your
business known. As such it Is perfectiy
consistent with anybody's dignity or
modesty. =.
1t is not necessarily Boosting nor self
pushing. In fact, Dragging advertise,
ment defeats its purpose; 1t repeis ano
does not attract.
There are several points that It might
be well for all advertisers to keep IN
mind. These are not expert items, but ;
are simply common sense applied TO pub
licity.
1. All advertising sould be CLEAR.
II ought to state just what your business
is and where il is, giving your precise
address. Don't assume that every one
knows where the Zones Dry Goods
Store" is, nor how to get there. Tell
them. You cannot make things too plain. >
2. Advertising should be reckoned as
PART OF YOUR BUSINESS. II Is
as necessary as the sign over your door.
IL is not an occasional nor an outside
matter; il is essential. How can the
public do business with you unless they
know about you?
8. II should be REGULAR AND
CONSTANT. People trade with the
firm whose name is familiar to them The
newspaper ought to be your partner. IL
you are in business permanently, let your
advertising be permanent.
4. The newspaper, going daily into the
hands Of the people. is the BEST ME-
DUN for advertising. It's where the
public naturally turn when they want to
see where to buy, whether bonds or
beans.
5. Advertising should be ATTRAC-
TIVE The most attractive thing you
can put in il is something that appeals
to the self-interest of the reader. Funny
or startling matter, that has nothing TO
do with your business, is not good adver-
Using. No man can be funny every day.
By and by your antics become tiresome.
II you can show a woman where she can
save 10 cents, or where she can buy
stuffs that last longer and wear better.
il is much more to your advantage than
to crack Jokes, or to begin your adver-
tisement with picture of the kaiser and
wind up by announcing your superior
socks. What you want is TO tell folks
that they can get the most for their
money at your place; that is the most
attractive fact you can publish.
6. Be BRIEF. Don't try to crowd all
the reading matter possible into the
pace you pay for, so as to get your
moneys worth. Use readable type and
don't say too much.
7. Be HUMAN. Make your adver-
tisement as live and warm as you can.
Don't be too cold and precise.
8. Tell the TRUTH. When custom
ers come to your store, do little more
for them than you said you would in
your announcement. The prosperity Of
the liar is brief.
g. II. is the DUTY of all HONEST
concerns to advertise. That is the best
way TO crowd out the takers. 1t enables
newspapers to reject suspicious and
questionable advertisements.
10. Advertising is necessary to ALL
FORMS Of business which appeal to the
public. Banks. telephone companies,
gas, street railway. and other public
utility concerns, besides city. state and
national governments, ought to keep reg
ularly in touch with the people by ad-
vertising.
The newspaper is the street that runs
through the minds of the community;
your nameplate ought to be on that
street.
The Detroit times., 1915-03-09
Auditor suhrer Says W. Are Wrong

To the Editor Of The Times:
Il believe you are in error in at
least one instance in your criticism
OF, and attitude towards. me as a
member OF the board Of county audi
tors. The statement that embar-
raised Mr. Shepherd. in any way. in
the administration OF his duties as
prosecuting attorney. Il absolutely
and unqualihedly false. II you un-
derstand that such was the case. you
have been badly imposed upon. As
a matter, OF fact Mr. Shepherd knew
that a. prosecuting attorney he was
empowered 10 conduct those cases
in any manner he saw Mt and at
any expense. lie was practically
given carte blanche. Mr.. Shepherd
did propose an Illegal method Of
handling the funds OF the coun-
~ and opposed u.
He requested the board Of audi.
The Detroit times., 1915-03-09

W vic EAtsA ~
liable m e deal
opinion. will add
20 years TO your
life.
BY this is
meant that you
feel at 60 like a
healthy man OF
-.
The Detroit times., 1915-03-09
A Drug Fiend Dies a Slave
To Habit, the Same as You!

To Habit, the Same as You!
The stringent federal law which went
into effect March / having deprived him
Of the drug which long since had taken
q strange hold upon him. Detroit man
Of 81 committed saicide.
A second thought VIII convince any
fairminded person that the law in ques-
ton is not TO be condemned FOR its effect
in this instance.
II cost the life of one young man, or
what there was left of a young man.
It win save the lives of THOUSANDS
of young men.
I. viii place the habit-forming drug
far out Of their reach and preserve them
and their usefulness to society.
Sadder stories than that Of the nliser-
able end of this drug victim nave been
few.
Sermons as powerful as the one con-
tanned In the mere telling Of the story
have been few.
The warning sounded should startle
one like the shrillest whistle blast
His drug was morphine.
He always had plenty of it because he
was rich.
His father, who was an industrious
man and to whose genius we are in
debted for one Of the greatest inventions
Of the age. had provided wen for him
when death called.
But let US forget the fortune that that was
his and the hundreds of thousands of
dollars he squandered.
Dollars aren't standard of measure
when the thing you are considering is a
soul.
You cannot compute in dollars the
worth Of mind or a body or of health
or Of life.
It is young man the drug has
claimed, all too early in the race ;. almost
before the race had begun
And the fault was not his.
Mark that!
The fault was society's.
Society waited too, long before it pass
cd law that would put morphine beyond
the reach Of this young man
He was weak TO have yielded, we may
hear.
Have care that you do not agree to
that readily.
Habit got the better of him.
He became q slave to what? Nor
phine? No!
He became slave to HABIT.
And your
Be CAREFUL
As to yourself, for instance:
How about the cigarette?
How about the cigar?
How about that glass of beer with
your lunch?
How about that cup of coffee?
How about that cup Of tea?
How about eating three times a day,
whether you are hungry or not?
How about seeking the couch directly
after eating?
How about taking the street car to go
. short walking distance?
How about sleeping late and arising
only after the pure air of the morning
has been befouled?
All innocent, harmless by comparison,
you sayf
So was the young mans first taste of
the drug as compared to the last.
The Detroit times., 1915-03-09
PARALLEL CASE

COB, doctor. have sent for you. certainly:
still. 1 must co2fess that have not the slight.
est faith ia modern medical science"
Wei said the doctor that doesn't matter
IN the leSt You see, mule has no faith in
the veterinary surgeon. and yet be cures him ali
the same."--Sacred Heart Review
The Detroit times., 1915-03-09
From Another
Point of VieU

In Peru a copper mining company OPP
crates a smelter $4,000 feet above sea
level. There isn't anything much these
days that is operated exactly ON the
level.
The vice-presidency is beginning to
dawn on Tom Marshall He remarked in
Washington the other day that at one
time he was in fair way to learn a
trade.
The d. u. r. directors win urge the
stockholders to sell the lines for $685.
100000. And then, as o. Henry once
remarked, did the duck eat the bug?
A Detroit woman is suing dentist be-
cause she says the bridge he installed
is defective. This would appear to be
the one the dentist has to cross.
They say its regular old-fashioned,
dyed-in-the-wool mellow drama at the
Garrick this week. The william still pur-
sues US.
A German professor claims he has dis
covered the secret of converting straw
into food. Our own idea is that he may
simply be infringing on the patent of the
fellow who invented cocoanut pie for. the
serve-selfs.
Jones in a paper put an adj
I'm looking for wife" it said;
An answer came,
A burly dame,
With temper strong and hair of red.
The day that Jones put in the ad
Was long before he had grown wise;
In seeking brides
He now confides,
1t doesn't pay to advertise.
A Frenchman has patented a machine
for dealing cards. The little matter, so
to speak, he has had up his sleeve.
| We are in receipt of a banquet pro-
gram which gives the name Of the toast
master as J. G.. knight. Mr.. l. G.. Knight
looks to be just the man to start some
thing
/ The destruction of Tom Edison's
laboratory for electrical experiments is
found once again under the head Of cur
rent events.
While we were in the lobby of a local
hosiery last evening they PACED Mr..
Book.
1 At last. Worthwhile has taken the lag
cure.
The Detroit times., 1915-03-09
Subscribers ees. Wishes

20 fhe Editor Of The Times:
I have been a subscriber for tho
Detroit Times for ten years. II has
always proved satisfactory in our
home. | am sending my best wishes
TO The Times in It's new home.
CONRAD NEEB.
Bad Axe. Mich, March 4, 1915.
The Detroit times., 1915-03-09

Eating the right things az the |
right time In moderation. accord |
20 tha ,nO.t
Arizona sentinel Yuma southwest., 1915-07-15
LEGAL NOTICE
IN THE SUPERIOR COURT OF HU- MA COUNTY, STATE OF
 ARIZONA

J. w. Darlington Investment Company, plaintiff, vs. Nina D. Burke, defend ant-No. 2295-Action brought in the Superior Court of Yuma County, State of Arizona, and the complaint filed in said County of Yuma in the Office of the Clerk of the Superior Court.
 In the name of the State of Arizona, to Nina D. Burke, defendant, Greet ing:
 YOU ARE HEREBY SUMMONED and required to appear in an action brought against you by the above named plaintiff in the Superior Court of Yuma County, State of Arizona, and answer the complaint therein filed with the clerk of this said court, at Yuma, in said county, within twenty days after the service upon you of this Summons, if served in this said coun- ty, or in all other cases within thirty days thereafter, the times above men, toned being exclusive of the day of service, or judgment by default will be taken against you.
 Given under my hand and the seal of the Superior Court of Yuma County State of Arizona, this 18th day of June, 1915.
 H. B. FARMER. (SeaD Clerk of said Superior Court. Sentinel-First publication, June 25; last publication, July 15-4 weeks.
Arizona sentinel Yuma southwest., 1915-07-15

Public in and for the State and County aforesaid, residing therein, duly com. missioned and sworn, personally ap- peared w. J. Thomas, L. M. Thomas, and Alex Morphy, known to me to be the persons described in whose names are attached to and who executed the annexed instrument, and they acknowl- edged to me that they executed the same for the purposes and considera- tions therein expressed. IN WITNESS WHEREOF have hereunto set my hand and affixed my official seal, at my office, in said Coun ty and State the day and year last above written.
 H. c. HAMLIN, (Notarial SeaD Notary Public
 (Copy)
 Sentinel, weeks; first publication, July s; last publication, Aug. 5.
Arizona sentinel Yuma southwest., 1915-07-15
LEGAL NOTICE
ARTICLES OF INCORPORATION -OF THE- SWANSEA ARIZONA MINES
 COMPANY

KNOW ALL MEN BY THESE PRES
 ENTS:
 That we, whose hands are hereto affixed, do hereby associate ourselves together for the purpose of forming a corporation under the laws of the State of Arizona, and to that end make the following statement: FIRST
 The names and residences of the in cOrpOratOrS are,
 w. J. Thomas, Swansea, Arizona,
 L. M. Thomas, Swansea, Arizona, and
 Alex Morphy, Los Angeles, Califor- nia, and the name of the corporation shall he
Arizona sentinel Yuma southwest., 1915-07-15
LOOKING AHEAD

"Wombat is always struggling to shine Nothing is too far ahead for him to plan for'
 What now?"
 Now, he's taking a few lessons on the harp so as to get something of an edge on the rest of us in the next world.
Arizona sentinel Yuma southwest., 1915-07-15
MONEY"

The mint makes it and under the terms of the Continental Mortgage Co. you can secure it at 6Go for any legal purpose on approved real estate
 Terms easy, tell us your wants and we will cooperate with you. PETTY & CO.,, 513 Denham building, Denver, Col
Arizona sentinel Yuma southwest., 1915-07-15
SWANSEA ARIZONA MINES
COMPANY.

The principal place within the State 7of Arizona in which the business of said corporation is to be transacted is, Swansea, Yuma County, Arizona, and the corporation may establish branch offices either within or without the State of Arizona where meetings of the Board of Directors may be held. SECOND
 The general nature of the business proposed to be transacted by this cor poration is as follows, to wit: Lo- eating, developing, leasing, buying, selling and otherwise dealing in mines, mining locations mining claims, min ing rights, mineral deposits, mill-sites, water, water rights, water power, power sites, power plants, and machin- cry or works connected herewith; also to engage in and carry on the business of crushing, sampling, mill ing or smelting, concentrating, refin- ing, or otherwise manipulating and treating base or precious metals and minerals, and preparing them for the market; Also to engage in and carry on the business of buying, selling, and dealing in ores, tailings, slag, metals, mining plants, machinery, implements, conveniences, provisions, and things used in connection with the business of this corporation, or required by the workmen and others employed by this corporation. Also entering into part nerships, or into any arrangement for sharing profits, union of interests, CO., operation, joint-adventure or otherwise, with any person, firm, or corporation carrying on or engaged in, or about to carry on or engage in any business or transaction which this corporation is authorized to carry on so as to di- rectly or indirectly benefit this cor poration; to buy, sell, purchase, lease, rent or otherwise acquire wagons, au- tos, auto-trucks, traction engines or other vehicles and instruments of transportation for the purpose of facili-
Arizona sentinel Yuma southwest., 1915-07-15
OH, JOY! OH, JOY!

I love the movie actors;
 This speech they never make: That rags are royal raiment When worn for virtues Sake!"
Arizona sentinel Yuma southwest., 1915-07-15

tating the sale of it's products in the open market and transporting the same
 and other material to and from its
 mines and place of business; also tc
 take and acquire, by purchase or ex
 change, or other lawful modes, and tc
 hold, own, deal in, sell and otherwise
 dispose of the capital stock or bonds
 of other corporations.
 And in general to do and perform
 any and every other act or acts, or things of whatsoever name or nature
 incident to, growing out of, or con
 nected with the purposes, objects, and business for which this corporation is formed.
 THIRD
 The authorized amount of capital stock of this corporation shall be One Million Five Hundred Thousand Dol lars ($1,5OO,OOO divided into One Mil lion Five Hundred Thousand Shares of the par value of One Dollar ($1.O0) each. At such times as the Board of Directors may by resolution direct, said capital stock shall be paid into this corporation either in cash or by the sale and transfer to it of real and personal property for the uses and purposes of said corporation, in pay ment for which shares of capital stock of said corporation may be issued, and the capital stock so issued shall there upon and thereby become and be fully paid up and non-assessable, and in the absence of actual fraud in the trans action, the judgment of the Directors as to the value of the property pur- chased shall be conclusive. FOURTH
 this corporation shall be the date of the filing of certified copy of these Articles of Incorporation according to law, and the termination thereof shall be twenty-five years thereafter, with privilege of renewal as provided by law
 FIFTH
 The affairs of this corporation shall be conducted by a Board of Five Di- rectors and the following named shall the Board of Directors until their successors are elected: w. J. Thomas, Alex Morphy, L. M. Thomas, L. H. Morphy, E. C. Lane. There after the Board of Directors shall be elected from among the stockholders on the 12th day of May in each year. The officers of said corporation until their successors are elected shall be: w. J. Thomas, President; Alex Nor phy, Vice-President; L. M. Thomas, Secretary.
 SIXTH
 The highest amount of indebtedness pr liability, direct or contingent to which this corporation is at any time subject shall be One Million Dollars ($1, ,000,000), which amount does not exceed two-thtrds the amount of capi. .al stock.
 
 The private property of the stock.
Arizona sentinel Yuma southwest., 1915-07-15
ARIZONA SENTINEL Yuma Southwest

Established November 1870 by Jas M. Barney and Judge Wm. J. Berry Purchased 1875 by John W. Dorring, ton. who relinquished to w. H Shorey on July 1. 1911. Published for A years without missing an issue.
 SUBSCRIPTION RATE Per Year, ................... $Z.0O Entered at Yuma, Yuma county Arizona, az second class mail.
 Published Thursdays.
Arizona sentinel Yuma southwest., 1915-07-15

State of Arizona, County of Yuma, ss.
 On this 28 day of April A. D. 1915, before me, H. c. Hamlin, a Notary
The farmer and mechanic., 1915-09-14
STILL TO ADMINISTER
INTERNAL AFFAIRS.


u king. sept I'LL ChlnA Is about
to regain nominal control II ,utcr
Mon4olia. which declared its freedom
from Chimes" suZerainty at tn" n"-
SHINING of the revolution in 1911 aut
s"t up an independent governments
With the I'rea kutuktu ~ sovereign
IN accordance with thc recently
perfected Chino Russo Norgohau
agreement. cuter Mongolia again res
o4nizeS China suzerAint<. nut he
comes autonomous ana retains ITS
ri-ht TO administer Ills .rteraui At-
fairs and engage in international me-
gotitIions respecting commerce ana
industry.
This agreement was eigned IS rep
resontatives Of China. Russia and
Mongolia at Kiachta on June Z. ana
becan" effective Immediately al
though the formal ratification Will
not take place until late in Scptem-
Der. Mr. Chen-lo, the Chinese diplo-
mat who was chiefly responsible for
the successful negotiations. will then
go to Crga, the ancient Mongolian
| apital, accompanied by aides and
| three hundred and fifty soldiers, pre-
paratOry to Conferrng the title OF
Khan upon the kutuktu. This Will
| be done with great ceremony under
| the direction OF Mr. Chen-lO. who viii
remain in Jrea as the Chinese dig
nitary representing President Yuan
| Sh-kai
Unlike commissioners who went 10
| Mongolia in former centuries Mn
Chen-lo and his party will not ride
| camelS nOrthWard from Peklng across
| the great Cobb desert but viii travel
by the Trans Siberian railway to
Lake Baikal, where automobiles Will
| carry them southwark.
Five Times Larger Than Texas
Mongolia is great un5urveye q
land. Its inhabitants are chiefly
wandering tribes. There are prob
ably nearly a million Of them but n"
census has ever been made. The
state contains about SOS 900 square
miles 1t is FIVE times a large as
Texas New York could hc included
within its boundaries tW"nty-Seyen
times and il would make taa Gall-
fornias
outer Mongolia i a division which
is poorly DISTINGUISHED from Mon
goha proper ON most maps It IL
traced as vaSue portion + Mon
golia adjoining Siberia Its boun-
dariea are as indefinite aS .t- political
status has been for centuries. outer
MONGOLIA claimed TO be an Mongolia
and assumed direction # affairs of
the entire geographical division
known as Mongolia When i thre "
off Chinese rule il pretended 10 speak
for All Mongolia However, there
were certain portions OF the country
which insisted they remain loyal -
China.
Because Of the shiftleSsnes9 n The
MongoIians and their dislike ot wora
Chinese found It proftabl" = locAt@
there centuries ago and engaged IN
| farming crude manufacturing in
dustries and trade Russia al"aE
! feared Mongolia wolli afford tn
+. Chinese a gateway 10 Siberia and en-
The farmer and mechanic., 1915-09-14
Featured BY Novelty.

Continued on Page Two. }
The farmer and mechanic., 1915-09-14

Continued On Page TwoD
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-11-02
THE LYNCHRG Bee
BY II. S. WATSON.

Come out. sheriff! Give up your
prisoner!" yelled the mob.
John Artemus looked out of the win
dow of his little home. The mob had
already battered down the flimsy doors
at the entrance to the prison yard.
They stood without, an infuriated
crowd, awed temporarily only by the
fear of the unknown. John Artemus
was as much feared as he was re-
spected. He was the man to spring a
surprise on them They hesitated, but
they did not cease yelling
1t was six O'Clock in the afternoon.
The militia, for which the sheriff had
telephoned upon receipt Of news that
the mob was on its way, could not ar
rive till midnight. John Artemus
looked out. Two rooms away his little
daughter accustomed to the cries Of
the prisoners, and knowing nothing
what this new outburst portended. was
playing with her dolls. A wonderful
collection Dorothy had, ranging from
life size to the regular ten-cent doll,
but all were equally cherished by her.
She was the heart of the sheriff's life,
and had been since her mother died in
giving birth to her.
Come QUIT" the mob was bowling.
John Artemus unlocked the door and
stood upon the steps of his house,
confronting the mob boldly.
- Boys he began. you want Jim
Sandford?'
Yes and we mean to have him!"
shouted their spokesman Beat up
old Mrs. Rogers and stole her ten dol
lars. Well fix him!"
There has never been a lynching
il Custer county," the sheriff began.
Well have one now" said the
other.
The crowd had shrunk back at first,
thinking the sheriff was armed, but
now, concluding that he was not, they
began to press forward about him.
They saw the look of indecision on his
tace. John Artemus was cowed. A
yell arose again. The sheriff held up
his hand.
I'll bring him out to you," he said.
mo tricks, mind! The jail's sur
rounded. You'd better play fair, or
we'll burn down the place."
Give me five minutes"
well come and get him"
"There1l be no jail-breaking when
I'm In charge" retOrted Artemus, his
face assuming that look which had
cowed the mob before. "IIl defend 1t
The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-11-02
WAYS OF PICKING HUSBANDS
Maidens Have Various Methods, Some
Of Which Would Seem to Border
on the ludcrous.

To ninety-nine girls out of hun
dred the most important duty in life is
choosing husband. Methods OF
choice vary good deal, of course
chiefly perhaps as between town and
country-b bred maidens.
To the town or suburban girl i
mans clothes count almost for every
thing The bride is to the best dressed
The cut of coat or the color of a
cravat weighs more with Clara than
character.
Her country cousin, on the other
hand. knows better than to pin her
faith to tailor's dummy She is
guided in her choice by more than oc.
cult signs. BY agitating with her
hand the water in q bucket she can
see the image of her future spouse
II she desires confirmation she has
only to throw broken eggs over d
friends head and the same image will
appear.
The peasant girls of Russia arrive
at a similar result by seating them
selves In front of small looking glass
in semidark room, when vision of
their future lord and master will be
certain to present itself.
Once year an exceptional oppor.
tunity occurs. At twelve o'clock on
Christmas eve every girl who can
contrives to steal out in order to ask
the first man she meets his name.
Whatever he gives is that of the
bridegroom-to-b be.