Newark evening star and Newark advertiser., 1915-04-14
UNIQUE PLAN FOR
SALE Of GOODS
New Idea for Disposal of Mer-
chandise at Marshall &
Ball Store.

\ unique plan for the sale OF mer-
chandise has been inaugurated by the
firm of Marshall & Ball, at 807-S1s
Broad street, The system was put
into operation this week and has at
tracted much attention from other
concerns, both In this city and in
metropolitan business circles. 1t is
believed to be a radical departure
from general methods and 1t is being
watched with much interest by all
persons in the retail trade. The re-
suits so far have exceeded the expec-
tations of the promoters.
One of the features of the Marshall
& Ball campaign Is that the Evening
Star and the Newark Star were Sc
lected as the exclusive local vehicle
for the advertising campaign in con-
nection with the sale. This adver-
tising has been done on large scale.
Last Saturday the first announce
ment was made in a full page adver-
tisement In the Evening Star, fol-
lowed by the same announcement in
the Newark Star Monday morning.
Last evening and this morning an
other full page was used, and these
are to be followed with others almost
daily, in both Stars, during the course
of the event.
The manufacturers of OSu1livan's
rubber heels. Ponds extract vanish
ing cream and face powder, Schrafft's
chocolates, La Anita cigars and Ever
wear hosiery are the ones who are CO.
operating with Marshall & Ball to
make their own goods better known
to the readers of the Stars, while the
local firm is presenting and empha-
sizing the excellence and the broad
variety of Its footwear for men and
women.
To say that the event is a success
is putting II mildly. Yesterday, the
second day Of the distribution, a rep
resentative Of the Evening Star found
a steady stream of customers going TO
and from these shoe departments, A
representative of the firm said that
early results had exceeded expecta-
tions, but that no one who had not
yet benefited by the distribution need
feel disturbed, as they were fortified
with enough of all the various lines to
meet any emergency. Tuesday is said
to be duh shopping day in Newark,
as a rule, but yesterday was an ex-
ception to the rule In this store.
The plan underlying the distribution
consists OF the sacrificing of profits
during the two weeks OF the event by
every firm entering into it. This is
done to bring the merchandise to the
consumer at less than Its normal cost,
and thus to get the various lines into
the hands of thousands OF people who
otherwise might never have tried
them. and at the same time to bring
Of customers to the Mar
shall G. Ball store. It stands to reason
that the footwear offered must be
always intrinsically worth the price
asked for it. or the buyer would not
become regular customer, and the
aim of the whole campaign would be
defeated.
Women who buy footwear at $3.50
or more are presented with choco-
lates, vanishing cream and face pow
der to the value of S1.60.
Men who buy shoes at 81 or more
are given a choice of two groups
They may take a box of twenty-five
La Anita cigars and a pair of rubber
heels, combination worth $2.75; or
they may take three pairs of Ever
wear silk half hose and pair of rub
Der heels, worth 81 combined.
There is another full page announce
ment in today's Evening Star. Mar
shall & Ball will present different
lines suitable for various needs from
day to day.