The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-12-15
CHRISTMAS TRADE BR|SKER.
PEOPLE OF CITY AND COUNTY
ARE DOING THEIR CHRIST
MAS SHOPPING EARLY.
Many OF Store Windows arc Elabor-
ately Decorated for Season to SAt-
tract Holiday Trade-TOys and
Christmas Goods Plentiful on All
Sides and Buyers Spending More
Money.

ness has become very much better
and now the Christmas trade is setting
in and the merchants are feeling bet
ter than they did few weeks ago
when the continued warm weather de-
layed the usual fall buying of cloth
ing and other winter goods The sea-
son started off well, October being a
good month. but trade Stacked up in
November and now it is regaining it's
full swing.
This year the Christmas goods are
plentiful and many of the merchants
have also realized the value of at
tracing these holiday shoppers and
have arranged their windows with
most elaborate displays of toys and
other goods to catch the eye Of the
passerby and draw him or her, mostly
the latter, into their stores. The
shoppers are beginning early to do
their Christmas shopping and every
day the streets present q busy scene,
as the ladies come and go, viewing the
goods here and there and making
their selections of Christmas pres
ents.
Some of the merchants who have
decorated their windows for the
Christmas season and have attractive
displays of goods are:
The Sumter Dry Goods Company
has n pretty window. A white back
ground with red borders furnish an
excellent scheme for showing off the
toys, shoes and Christmas goods
daintily arranged.
The Sumter Clothing Company have
their windows elaborately decorated
with holly and Christmas tree sprigs
under canopy Of Christmas bells. A
nice assortment Of articles of clothing
and shoes, good for all the year, but
displayed in season style, attracts the
passerby.
The Cash Dry Goods Company have
a large display Of dainty Christmas
|
Christmas tree and holly sprigs.
Schwartz Bros. has an excellent
display of dolls and other toys.
Folsom's Jewelry Store has a large
and tastily arranged display of dia-
mond rings, pins. purses and other
articles Of jewelry and utility kept by a
Jtwelry store which appeal especially
to men and women.
Hearon's Pharmacy has n large as
sortment OF boudoir articles of white
ivory, very stylish material just
now, manicure sets, and other goods
especially suitable for Christmas
gifts The goods are set off by a
background Of dark blue.
Shaw and McCollum have their win
dow decorated in red and green with
holly and moss as the material for
decoration. They have a handsome
display OF clothing and toys.
DeLorme's Pharmacy has a large
collection of kodaks and cameras on
display, suitable for Christmas pres
ents for boys or girls.
| III. Green has a large and very pret-
ty assortment of toys, fireworks. and
nuts suitable for the Christmas trade.
B. j. Rarnett also has a large dis
play of toys and other things suita bic
for Xmas gifts.
| DuRant Hardware Company have
on display an assortment Of cutlery
and kitchen and household utensils
which would prove especially good
as Christmas presents for the family
and which appeal most especially to
the housekeeper
Bultman's Grocery store displays
fireworks and nuts.
The Cash Racket Store has a pref
tily arranged assortment Of toys.
Bultman Bros. Shoe Store is dec
created with holly, and q display OF
shoes suitable for any member of the
family is arranged for the public in
spection.
V. u. Phelps has a very attractive
window. decorated with holly and
other green. a snow scene forms the
setting and Christmas bells afford
color. fIe shows a nice collection Of
nuts and other things good to eat.
The Carolina Furniture Company
has an assortment of Xmas toy fur
hlture placed for the public 10 view.
The ID. j. Chandler Clothing Com
pany has well decorated window in
"hich santa Claus attracts the child
ish attention, while the nice display
OF ties, handkerchiefs. clothing and
other articles of mems wearing ap-