Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1915-03-29
ALDrQUEnQrE's OPPORTUNITY

Ten thousand pieces Of literature
tors. Of home. land. pleasure ana op.
mailed on Wednesday of last week
hy the chamber Of commerce Of that
city in response to specific requests
from the east That gives an inkling
of the magnitude of the wave which
viii flow across the continent during
tho next few months. II means the
greatest opportunity that has ever
come to the west to attract new cap
ital, new enterprise new blood
what Is Albuquerque doing TO at
tract rs share of tourists Of lnycs.
tors. OF home. land. pleasure aud OPP
portunity seekers? Every traveller to
the Pacific coast this year viii try
20 visit the two greet eNposltions. and
every visitor To the exposition at San
Diego viii pass through the hospltable
doors Of the New Mexico building.
n rs there where everyone Of the
great throng can be reached most di-
rcctly, most effectively. suppose each
day. In the beautiful auditorium of
the cathedral Of the desert. a lecture
settling forth Albuquerques attrac-
tions, advantages, superiority, were
delivered by some ono who knew how
20 present facts? wouldn't 1t mean
that those hurryIng bnck over the
Santa lfo system 60 their eastern
homes. would plan 60 give AlbuQuor-
que some time would carry cast the
message they honrd and advise those
ON their way to The coast 10 stop over
80 The metropolis of NcW Mexico?
Ordinarily Il would cost fortune
10 secure such publicity Bat In this
ease $4,000 viii turn the trick for
the rest Of the year less than So a.
day viii give Albuquerque such pub
lcity as It never has had before and
IS not likely TO get again for a good
many moons
As matter Of fact Albuquerque
and Bwnailie county haven't done
their shnrc toward the magnificent
mccess of The New Mexico building
aud cxhlhit at san DIEGO. The expo
siton commission has spcnt four
times more for material, salaries
and prlnting la Albuquerque. than |
all the direct and Indirect contribu-
tions from tho taxpayers But that
isn't the question Wll Albuquerque
spend $4,000 to secure 100000
worth Of effective publicity?
a little over ten years ago. the adj
vcrtIsinR New Mexico gave herself at
the 81 Louis exposition brought
100 900 humcscekers who settled up
the eastern plains of the state who
created Quay curry Roosevelt coun-
ties ana poured the overflow into
Torrance, Guadalupe and Mora coun-
ties, fling up southern Union ana L
settling i'm northern Chavcs The
prosperity of clovis porAlca, Tucum- |,
carl und score of other towns and b
VILLAGES can ho traced directly 60 the II
publicity Sew Mexico received at that Ia
time THESE 100000 homcseckcrs ,
brought with them tloO000o0o. and I
those who remained have been Gre q
atng riches aud drawing new wealth {
60 New Mexico ever since Albuqucr- h
cue received only such share OF this 1
inAux os would come incidentally to IA
the metropolis OF the state But it h
now has The opportunity 90 take the In
lraJ pick Of the 100000 new people s.
and thc sloO.0o0.00O new capital that
viii pour into New Mexico as the at h
termath Of tie Pacific coast eNposi- "
lions Nc s mere business proposi- c
lion and q were ridiculous not 20 Id
iae shameful for Albuquerque 10 lu
overlook it v