The Bridgeport evening farmer., 1915-09-28
DELIGHTED THRONG OF SHOPPERS GREET
 AIMWELL OPENING
Attractive Emporium and Complete Stock Combine
 For Success.

At Il o'clock this morning the doors | to the Aimweu store at 955-957 Main 1 street, were thrown open to a large i gathering of women who had been looking forward to the event. 1t 1 had been previously rumored about I that the new store was to be one Of the most exclusive in the way of style and one of the most reasona- | ble in the matter of prizes but the general public was hardly prepared for the beautifully furnished inter for which greeted them nor for the excellent models of bIouses, suits, dresses, gowns, coats and hats which were to be had there for a small price. Many who had merely step ped in to look about the new store went out with several parcels under their arms.
 The entire store, from the fourth floor where all the offices are situat- ed, to the basement has been paint ed white The old form of long counters has been done away with and small tables with plenty of com fortab1e chairs, also of the white, are found in their stead.{ None of the goods is left where dust and handling can injure them but all are kept behind attractive glass cases or, with skirts, suits and dresses in closed cabinets from which they are brought forth when a customer wishes to see them.
 On the third floor is an attractive rest room with comfortable big chairs, desk and other furnishings. The merchandise on. this floor includes children's dresses, ladies' skirts and the millinery department. The mill inery department occupies the entire front of the store and is Beautifully furnished throughout. A line of hats, which are attractive and individual I@1- 17 are to be seen in this department.
 The second floor is given up to dresses and suits. The same un= crowded effect, with plenty of chairs and floor space which prevails throughout the store, is again noticea-' b1e here. In the front, by the huge bay window, there is 9, wide and com fortab1e window seat fitted with green leather cushions. The dresses are of all the most stylish fabrics and cut strictly ac- cording to the prevailing modes with just enough difference in their de- | Velopnent to proclaim Individuality | There are handsome afternoon dresses | of silk and others of heavier mater | ia1 for wear in the office or where 1 friIls are not so welcome. The even l ing gowns, of chiffon, n1a1ine. satin, l charmouse and crepe de chine are l handsomely trimmed with lace, bead | 1ngS, and other eInDe DelI1ShmG GnCS and 1 are strictly fashionable and very beau | tiful
 The entire first floor is devoted to Eblouses and to the corset depart l 1nent. Such an array of handsome
 blouses at attractive prices has prob
 rbly never before been shown in Bridgeport. The materials are ex- l quisitely fine and many are finishe q with a dainty hand work. A num- Il Der are tucked. and small buttons, H fine faces and box pleats lend much I to their attractiveness-
 The show windows of the store,
 with their heavy, shirred silk curtains
 have. been attracting considerable at
 tention. When these were raised this Il morning several exceedingly hand I some suits, fur and clothN coats,- hats \ gowns and b1ouses were disclosed te l view. The store itself was attrac- 1 lively decorated for the opening with 1 handsome palms, and hugh floral | pieces, baskets and bouquets of flow
 CTS.
 Several of the best known sales la dies of this city have fouh nd places in the new store where one of the
 features is the efficiency and courtesy l of the employees.
 I Women who have been looking for
 an attractive store which sells attrac-
 tive clothing at attractive prices T should hasten to visit the Aimwe1l