La Junta tribune., 1915-05-15
BARGAIN DAYS IN MISSOURI.
Merchaats n NeosAo (Nao.l lncreas.
Cd Their Saturday Trade More
Than FIFTY Per Ceat.

Nercooots u NeOeAO (ydO.l locreass
Cd Their Saturday Trade Moee
Thaa Fifty Per Ceat.
Ia Junta has had two Bargain
Days. They have been quite success-
full In some instances. unusually %
In others. and In still others thers
were doubts q 70 whether "Bargain
Day, had lived up to the specifica-
tons Of some Of it, enthusiastic pro-
mulgators. Rome was not built In
day. and the same will prove true
with Bargain Day. in La Junta.
The weather was not up to the Colo
rado specifications ON either Of the
Bargain Days" that We have al
ready had. and this was . handicap
that could not be foreseen. Bar
gain Day. will be success In La
Junta II the merchants persist In
their efforts. Keep II up.
The experience Of Neosho. No.. will
probably be encouraging to the mer-
chants Of La Junta. The co-opera-
tive spirit that has been aroused
among the merchants OF Neosha has
been the greatest benefit that has re-
suited from Bargain Day" and that
Is the one thing that La Junta needs
more than anything else. All Of Us
knnv, ehae II uuae~ L. eh> h>~e en~u
IN the state Of Colorado. 10 let US get
together and convince the rest Of the
world that this II . real condition and
not theory. Instead Of every mer-
chant in town being jealous Of every
other merchant In town. let every
merchant Be booster for every bust
ness enterprise and every other mer-
chant In town. and the world. or At
least that part OF Il that surrounds
La Junta, is ours.
The story Of Bargain Day" In Ne
osho. No.. 10 thusly:
The merchants OF Neosho. No.. .
little Ozark town Of three thous-
sn1 population. the county seat Of
Newton county. have set the msr-
chants Of every small town n the
uaitsd otatss talntns b. lnezsaslag
tAe1e ootos1ay la1s npdS unnopSe
Der cent In the short period Of six
moaths. 10 b sxast. the percsntass
Of Increase 10 50 per cent. and the
remarkable part Of the story 10 that
II cost the merchants Of Neosho but
% apiece . month TO do Il.
Neosho has an ad club composed Of
practically all the merchants Of the
city. Il 10 . member OF the National
Association Of Advertising Clubs.
when the word vas first sent out that
this littls Ozark town had doubled
IL business IN six months everybody
thought Il was the work OF some over
sealous commercial elub press agent
But Nsosho inslstsd. and finally .
member Of the educatioasl commit.
tee Of the Associated Advertising
Clubs Of the World made the loes
trip from New York City to south.
western Missouri TO investisate this
rsmarkabls story.
TIE maa from New York asked
every merchant II town % produce
his books. They we're checked over
and IN average struck. TIE satsr-
days trade Of the town had bssa 10.
creased 50 PER cent.
"How did you DO ~" the New
Yorker asked.
A. c. Ne0iaty. president Of the "a
club. LED The way 70 The office Of oss
of the weekly newspnpers on . side
street and asked the editor 10 show
the visitor . COPY Of oas Of his %.
pers coatainins the NsosAo Co-opers.
tive advsrtissment. The visitor
looked over The ID asd then asked
the reason ssais. He had sea eds
In eountry nswspapsss before.
The merchants Of NeosAo had 81.
wsys advertised. but The rsturns had
beea Indifferent. Finally au ID club
was organised asd W. firss Nc ssss.
tioa dieeusssd was Ne preblsa q
isereeslag ths retail tss1s Of ~
eown. A. ess ef sAs early nestiaes
every meeehast % towo beoughe
ajoag . eeDy q be latest aevsDaDes
-. Thsy toek ~ Jesss ths 90
esrs - fiFse ssl 1iseussd Il. oo0e-
bo1y aske1 Jesss u - meant sxase.
y What he said whss ~ ADVERTISED
eaaas1 tomatoes q Asif-Ssics.
'N-ne. I dl1at nsan exaetiy thas
see1 tonatoes westh fiseses eedls Q
go fes esvsa sal . halt eeots a'ens.
but I really ~ nate . eood relue.
afSm - lnmaa aAseAe>A