South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-09-24

focused On the future. The speaker
illustrated this point by the thought
that Christianity had secured its best
advertisement through the idea OF a.
glorious future. thus providing an In
centive which appealed 20 human ma
ture. DR. Krebbs told in detail how
he had used this principle as a pro-
fessiOnal psychologist i'm curing a
prominent actress Of self conscious
ness and in saving a young man from
a life Of sin. In both cases an appeal
for a better future had brought re-
suits which could not have been Sc
cured through commands or attempt
ed prohibitions.
Broader Consciousness.
Finally the speaker appealed for a
broader consciousness showing how
growth can be from self ConsciOusne ss.
family consciousness. neighbcrhOod
consciousness on up 20 world consci-
BUSINESS Business men, ne declared.
had never been sufficiently recognized
but now, as education and religious
faith were becoming more "A part or
business, they would rapidly take their
proper place as the ruling factor in
the worlds progress.
Following the address Of the even
ing. resolutions which had been pre-
pared by a resolution committee COM
prising +. G. Weir Of Dowagiac G.
r. Stevenson Of Mishawaka and j. l..
Sailors, were adopted as an apprecia-
ton Of the services Of the retiring
president, &. r. Trowbridge II was
lso announced by Pres't Lamport
that the October meeting would be
given over to a consideration OF the
work Of the associated advertising
clubs and would be in charge of the
educational department OF the league
z. G. Weir will act as POSTMASTER
on that night.
The Department Plan.
The plan provided in the new by
laws permits the organization of the
Ad-Sell league in departments each
department being a unit in the gen
eral body This plan conforms with
that on which the Associated Adver-
Using Clubs Of the World is based and
which is in operation in the national
organization Through this method
the Ad-Sell league-the individual
members-will participate in a larger
way in the efforts Of the Associated
Advertising clubs. The benefits ac-
cruing to each member will be direct
and in larger degree-we will all get
more real good out Of the league
The working of the departmental
plan can best be explained by illus
tration. Retailers will belong to the
retail department or division, this de-
partment being a unit OF the Ad-Sell
league-the retail department viii be
headed by a chairman, elected by the
members of the department, who by
his election as chairman becomes a
member of the board of governors
the retail department Will hold meet
ingg of it's own. MONDAY luncheons
each week If desired-the retail de-
partment will correspond in it's func-
tiOnS to the retail division Of the Asso-
ciated Advertising Clubs of the World
The other departments will be or
ganized in similar manner and follow
the same general scheme of activity,
all cooperating with the similar de-
partments I'm the national organiZa-
ton - the Associated Advertising
Clubs OF the World
Recommendations Made.
The committee on reorganization
recommended the formation of the
following departments: Publications
department, retail department, manu-
lecturers wholesalers and jobberS de-
partment, graphic arts department,
direct-by-mail department public
utilities department, outdoor adver-
Using department, publicity depart
ment.
The committee recommended that
the new board Of governors consist OF
eight members. conforming TO these
eight departments - and that
there be seven members of the board
at large as follows: President. vice
president, second vice president, sec
Rotary, treasurer and the chairmen OF
the educational and vigilance commit
tees the latter two appointed by the
new president
The committee further recommends
that these departments be Immediate
" organized-so that the league may
be put on the departmental basis for
this current season. The chairman Of
the departments, who become mem
hnr.s of the hoard nf pnNernnrs shnnld