The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1915-12-02
FOREIGN TRADE GROWS FAST
Company Gets Large Amount of Bust
ness Where Foreigners Had Sold Be-
fore War in Europe NO More Slack
Seasons for Jeffrey Production.

The substantial growth in the de-
mand for Jeffrey pleasure cars and
motor trucks throughout the world
since the announcement of the new
Jeffrey pleasure car line and the de-
velopment of the Jeffrey Quad has
made necessary the perfection of plans
for big additions to the Jeffrey plant,
preliminary announcement of which
was made today.
While the Jeffrey factory now covers
many acres of floor space, every foot
of which is now being utilized for the
largely increased production of pleas
ure cars and trucks, the new plans con-
template the erection of two buildings
to be situated on Prairie avenue, west
of the electric tracks. One of these
buildings will be at least three stories
and possibly four stories in height and
will be devoted to the building of
bodies. The second building will be
utilized for foundry purposes.
The pay roll Of the Jeffrey company
last week was the largest in the his
tory of the company as the number Of
men employed is now 2,450 against
l,3O0 one year ago.
The increase in production is due to
the demand for Jeffrey pleasure cars
and trucks in those countries of the
world where the warning nations form
erly enjoyed a large market for their
products as well as throughout the
United States where business prosperi-
ty is SO rapidly increasing.
Because of this increased domestic
demand for the pleasure car since July
first the shipments of Jeffrey pleasure
cars have increased one hundred and
fifteen per cent over last year. The
business originating in those foreign
countries which are at peace has been
remarkable. This demand has come
from such countries as Australia, New
Zealand, South Africa, Spain, Scotland,
Ireland, Wales, Denmark, Norway,
China and Japan, Argentina, Chill,
Cuba, India, Java and the Philip
pine Islands. When the factories of
Europe were closed to production for
foreign consumption one year ago, the
dealers in these countries began imme-
diately to look to the United States for
cars with which to supply their trade.
The Jeffrey pleasure car has proved to
be one of the biggest sellers for the
reason that the demand is largely for
standard. car Of Jeffrey quality at
Jeffefy9 prices Foreigners are particu-
larly adorable to a high grade, four
cylinder car equipped with a high
speed motor and seven passenger body
of Jeffrey finish and quality.
The Quad being alone in the COM
mercial field as the most modern and
best solution for the transportation
problem has established itself as lead
er in these countries among CONNER
cial trucks and the business is increas-
ing so rapidly that the Jeffrey com
pany must make provision for large
increase in the production for the
future.
Recently an order was received for
the delivery Of several hundred pleas
ure cars to one foreign country, these
cars to be shipped in lots of one humid
red and fifty beginning after the first
of January.
The Jeffrey company, therefore, will
not be dependent this year upon the
weather conditions in the United
States to find market for pleasure
cars Instead it will be necessary to
increase the production rather than to
diminish it during those months when,
in previous years, it was more difficult
to find purchasers for cars for pleas
ure purposes.
Another factor which has increased
the demand for Jeffrey pleasure cars
is the introduction of the Jeffrey Sedan
at the exceedingly low price of 81, 165.
This car is now recognized in the trade
as the leader among pleasure cars
equipped with demountable Sedan
top. The orders for this style of car
alone would take care of the ordinary
production of the Jeffrey factory in
past years.
It is certain, therefore, that the JEFF
ferry company is not depending for its
production upon a temporary demand,
but upon the large permanent demand
which already exists in this country
and in the countries Of the world
-,-h.oI, ora ~ yaarn