Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-12-11
DORT AGENCY NOW
AT ENSMINGER'S
Engine of Car Designed by
Former Peugot Official and
Body by Carriage Expert

E. c. Ensminger has closed con-
tract as distributor for the bort mo-
torcars for Dauphin, Perry, Cumber-
land, Northumberland, Juniata, Cen
ter, Mifflin, Snyder. Union, Montour,
Huntingdon. Fulton, Franklin, Column
bia and Schuylkill counties.
On May /, last, the first bort car
was delivered. Now there are $500
of these automobiles in constant use,
the factory is producing rs daily and
will have its output up to so per day
by January /, 1916.
That is about as fine a sample of
factory efficiency as there is i'll this
wonderful industry. Many have
planned to do such things but when
the time came something was lack
ing in the machinery of the organ
ization and promises have fallen fiat.
BUT in the instance of the bort car
the makers had made their prepara-
lions with greatest care and skill
and backed by years Of experience in a
kindred line of manufacturing they
have been able to gradually increase
the production of the car without the
slightest friction.
The bort Motor Car Company is
an outgrowth of the Durant- bort Car
rlaSe Company which was incorporat-
ed in 1885 and still is a dominant fac
tor in its field. From the start this
older company has held prominent
place in the carriage world and the
motor company has sNspped into Il
similar place in relation to horseless
vehicles for the parent concern never
marketed a failure
The officers of the company are J.
d. bort, president d. NJ. Averill.
general manager; T.. A. Aldrich, sec
retary- treasurer; j. ID. Mansfield,
sales manager; Ralph bort, advertis-
ing manager,
Some of the buildings of the car
riage company in Flint We're Tequisi
toned by the bort Motor Car Com
pany and several additions were
erected. In these was assembled the
most modern equipment with ample
provision for expansion.
The first bort car was designed
and then the materials were bought
for the production, the company for
tunately piling up its stocks, so that
i'm these days of a shortage among the
metals there is plenty on hand and in
sight to warrant the continued in
crease in production and insure de-
liveries as specified.
Two of the essentials to success i'll
motor car building are the mechan-
ism and the looks, and both of these
have been attended to by experts.
The power plant is designed by Eti-
enne Planchc, formerly with the Peu-
got, hence il is of French design,
light of weight with great power.
Some of the finest bodies and most
graceful lines of cars have come from
the carriage builders. J. d. bort
-. I. r.. L.
which was to bear his name and none
of them being quite up to his own
ideas he modelled a car out of clay
with his own hands, a pure stream line
body, and this is the bort car which
may be seen at the local salesrooms
of the Ensminger Motor Company.
Third and Cumberland streets.
The strongest points of successful
cars. big and little, are combined in
the bort, and with its graceful lines.
splendid upholstery and efficient and
economical mechanical features it is
prominent among five-passenger cars
which sell for $3.50, completely equip
ped.
Factory provision calls for an in
crease from the present output of 40
a day to so day on January l, with
proportionate increases governed by
the market.
The bort Motor Car Company has
made such a success in less than a
year, has an advantage of its great
financial responsibility. and this is
something for the buyer of an auto
mobile always to consider The COM
pany has a reputation for being con-
servative and it is rated high, so that
with the demand there is for its pro-
duct there is the certainty that the
bort car not only is here to stay, but
that the company is a welcome addi-
ton to those which back their out
put by the highest reputation.