Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-01-09
those of others.

those of others.
The winning of a prize puts him in
contact with other breeders of his
own variety. Many of these rival
breeders are ready with questions and
even unfavorable criticism of his
flock. Often the birds that win are
subject to discussion, both favorable
and unfavorable. This brings to their
owners eyes the good and bad points
that he, as owner, may have over
looked. Yet, the impression should
not be drawn that all criticisms is un-
favorable. The vast majority of it is
of a character flattering to the win
ming specimen. Poultry breeders are
usually ready and willing to exchange
ideas, and the owner of a prize win
ner is always sought after for infor-
nation as to his methods of breeding
and feeding. Thus the owner of prize
winning birds has the opportunity to
exchange ideas with those who are
wanting information, and to ask and
receive information in return.
After the judges have placed the
ribbons on the birds, they are usually
firm believers in the merits of those
specimens and are ready to recount
their good points, not only to the own
erS of the birds, but also to other in
terested parties. This is valuable
means of gaining information for the
small breeder. At the same time the
judge is a good advertisement for the
merits of the breeders stock. Many
people naturally go to the judges fol
information as to the quality and good
points of the winning birds.
The value of a winning is also de-
termined to some extent by the num-
Der of people who see the winner. If
there is a large attendance of people
interested in poultry, the winning nat
urally has more value, and the public
ity is wider than If the show is poorly
attended, or those who do attend have
little or no interest in poultry, but are
merely curiosity seekers. The breeder
has the privilege of distributing litera-
ture after the ribbons are up, and to
meet and talk with visitors. In some
shows there is excellent opportunity
for selling stock, chicks and eggs,
while at others the chief value lies in
advertising the winning later through
the sending out of catalogs, mailing
lists and the press.
There is much advertising value
gained from the fact that the visitors
to the show, the judges and officials
of the show publish the fact of such
winning from month to month, yet
undoubtedly the greatest value comes
from the printed publicity that fol-
lows the show. Ofttimes. the local
newspapers Pupiisi 'iS W
their own accord, and some of the
poultry papers will publish the win
nings at the leading shows, yet this
is of small value when compared with
the results that may be obtained by
the breeder himself advertising and
announcing his winnings. If he has
much for sale, it will pay him to issue
small catalog, showing his winnings
and his matings from which he has
eggs and chicks TO sell. He should
also take space in the daily newspa-
pers, the farm and poultry journals,
commensurate with the value of the
winnings he has made, and the
amount of stock or products he has
for sale IF he has but little to sell,
few lines in the classified column
of his local daily or weekly newspaper
will no doubt be sufficient to enable
him to dispose of all he desires and