Evening star. [volume] (Washington, D.C.) 1854-1972, 1915-10-23
MOVING PICTURE MEN
HEAR EXPERTS ADVICE
5. L. Rothapfel Of New York Ex-
plains How to Produce ''Per-
fumed Movies
Addresses Proprietors of Local
Houses at a Meeting at the
Raleigh Hotel.


advice on how to run their business
when S. L. Rothapfel of New York, a
motion picture exhibitor, being sent on
a speaking tour to cover the whole
United States by the Mutual Film Cor
poratfon, spoke on the ups and downs
of the industry at meeting held at
the Raleigh Hotel last night.
"Perfumed movies" will be one of
many Innovations awaiting the picture
goers of the National Capital if the
local exhibitors put into operation the
suggestions handed out by Mr.. Roth
APPEL.
The speaker told how in one of his
theaters he had perfumed strips Of
tissue paper blowing In the wind of cleo
trio fans during a meadow scene, help
ing the spectator to get the proper at
nosphere,' both literally and figuratively.
This was but one Of many suggestions
which Mr.. Rothaptel gave his hearers.
His comnonsense advice covered all
branches OF exhibiting. He advised the
local men to have absolute cooperation
In their theatefs with every one of their
employees, from the lowest salaried to the
highest, and recommended courtesy in all
their dealing with the public.
Suggests Eat Home" Feeling.
One suggestion of interest was for
exhibitors to instruct their ushers to
learn the names Of steady patrons, and
to call them by their names, thus
creating an "at-home" feeling, one Of
tho hardest atmospheres to create in
a large theater, he said.
Individuality means success in the
moving picture game" the speaker de-
clared. He said that the "Barnum
% All k1Aa
pie know good pictures when they see
them.
Mr.. Rothapfe1 spoke in the highest
terms Of the Legitimate" stage. while
lures are the entertainment of the fu-
ture.
The spoken drama is an art, and
you cannot kill an art" he said.
owins to the high educational stand
Rothapfei expressed the belief that
there is no city in the country better
adapted to artistic showing of moving
pictures than Washington.
Following his formal address. Mr..
Rothapfel answered pertinent questions
anent the business asked by the picture
men and the guests present
List of Those at the Meeting.
Those present included Victor l.. Alb
sey, manager of the North American
Film Company: A. Brylawski. Cosmos;
Harry Wolf, Cosmos; A. B. Spellbring,
representing the operators union Of
Washington; J. q. Rodine, Empire; ]. f.
Southwest Amusement Com
pany; II. e. Biermaf, Mutual Film Com
pany; Clinton T. Brainard, president
and editor Of the Washington Herald;
the Misses Willard and Katherine Howe,
Motion Picture News; J. A. Cunning
ham. manager Mutual Film Company
of Baltimore; b. c. Cunningham, man
aBer OF the Mutual Film Company of
Washington: c. Plunkett, Plaza; V. c.
Wrenn. Strand; Tom Moore, Garden;
Arthur .Robb. Garden: 6. Mcdonald,
Apollo: e. r. Michael, Baltimore Ameri-
can; e. b. McCurdy, Lafayette Theater,
Baltimore; G. c. Schulz. manager Penn
Gardens; H. G. Grove. Columbia
Mann. manager Paramount Picture
Company: w. B. Peckham, city passen-
ger agent. Southern railway; Thomas
A. Costello, American Theater; H H.
Smith. Baltimore American. and w. o.
Kelb, president: A. J. Eichelberger. Sec
rotary and treasurer. and F. H Smith,
manager Of the Empire Theater. Fred
erick, Md.