Decorah public opinion. (Decorah, Winneshiek County [Iowa]) 1895-1928, 1915-06-30
Price Reductions Announced That
Are Startling to Motoring
Public.
HIGH STANDARD MAINTAINED.
Greatly Increased Power, Roomier
Bodies and More Accessibility to
Parts are Important Features
Quality of Material Also I'M
proved Upon.

|
er has once more startled the mo-
toring public.
And once more Studebaker has
proved that quantity production, sci
entitic manufacturing methods and
a wealth Of manufacturing expert
ence can reduce prices and yet main
tain high standards of quality.
| That these are high grade cars il!
every essential will be evident from
the most superficial examination,
and the specifications as given by the
Engineering Department at the De-
troit factory indicate that the quail
! ty is even higher than with last
years cars. They show that finer
Isteels have been used; that the up
holstery is of the highest grade OF
leather the market affords; that the
finishing operations have been in
creased to twenty-five in number
while numerous other details of man
ufacture are still further indicative
of quality.
| Yet despite all these improve
ments and changes, the prices have
been radically reduced in comparison
with those of last year. No FOUR
of this size and power has ever been
offered at anywhere near the price
of 1856. No seven-passenge so
horsepower SIX ever came within
hundreds of dollars of the new price
of $1O50.
The new cars illustrate more con-
clusively than ever the accepted Stu
debaker policy OF dignity in design.
| The Studebaker has never gone in
for unusual lines, believing that the
public does not care for cars that
follow the fads of style that each new
season sees.
Accordingly, in this years cars
| Studebaker has adhered to its Gus
ftomary lines, simply improving them
| in some slight details that add to eff
| feet. The line of the hood melts in
| to the Cowl, and the cowl itself has
been made longer. The crown fend-
ers are of a deeper design than ever
and cling more closely to the curves
of the wheels, and the lines of the
entire car flow in unbroken curves
| from the radiator back to the tail
! lamp. Grace is the dominant note OF
! the whole design, and while the new
cars are larger than ever and more
massive in looks, they are among the
handsomest cars that have ever been
| produced.
One of the notable features of the
cars is the new unique arrangement
of the seats. The drivers seat, for
example, is shaped so that both the
driver and the passenger riding with
him have separate seats. This is a
change that owners who drive their
own cars will greatly appreciate. The
tonneau is roomier than ever, and
the auxiliary seats are of entirely
new design, developed by Studebak-
er within the last year. Instead of
! folding back against the sides of the
car or up against the back of the
front seat, they sink down into recess
ses in the floor, completely disappear
ing when not in use. And thus ex-
ira room and ease of entrance and
exit from the tonneau is provided
Exceptional care has been paid to
the upholstery of the new cars. The
| leather used is the finest grade OF
genuine, hand-buffed leather on the
market. 1t is the Studebaker claim
that no better leather can be bought
at any price. 1t is Straightforward,
semi-bright finish, and is tufted with
high grade of curled hair. Deeper
coiled springs give more resiliency.
The principal feature and that OF
deepest concern to motorists is the
greatly increased power Of the new
Studebaker motor. Hills and rutted
roads will have no further terrors for
the proud possessor of a new Stude-
| baker. Brake tests on the FOUR
have developed " and on the SIN
54.5 horsepower.
This added power has been secur-
ed in one way by enlarging the bore
of the motor to 3 7s inches. For an
other, the carburetor has been trans,
ferred to the left side o. the motor
lessening the distance for the gas &c
travel and giving it freer passage. a
separate intake manifold is another
| important factor in securing wider
range of ability for the motor.
+! The electrical system for starting
and lighting the new cars is the wei
known Wagner two unit type, which
was developed four years ago exclu
sively for Studebaker cars, and which
/ has been wonderfully successful OF
more than 10000 cars since thea
/ The switches are rotary and have
been placed on the instrument board
with provision made for locking tht
ignition control. All wiring is car
ried on the chassis with connections
in junction box conveniently PLACED
under the hood. Wiring is enclosed
in metal conduits, proof against wat
er and mechanical injury.
Silence in the operation OF the cal
has been made another all impor
tant feature by various changes. Th'
timing gears and accessory drive
gears have been real ranged. gfvine
more quietness and adding to acees
sibility. Changes In position hav'
been made in the generator and igni
ton distributor with the, same pur
pose in view. I, The substitution or
gear pump at the end of the can
shaft in the oiling system not onl.
gives a positive feed but also elm
mates noise. Lengthening the muf
fler tail pipe Is another feature II
producing quietness and greatly les
sening vibration. Rubber bumpers