American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1915-07-15

DSssO " btOIh " liz ldIm6Tb, u IL lakes
money to buy boars and brood-sows and pure
bred bulls. A 90-day credit is of no use at all to
the farmer who wants to change his system from
grain to live stock. We have indeed made a good
beginning looking to rural credits in the provi-
sions of the federal reserve bank act, which give
the farmer a considerable extension of credit, Blu.
we go forward along this line. One of the greatest
difficulties the farmer has had to deal with is the
fact that our banking system has been built up
with a view to satisfying the financial needs of
urban communities, with little or no special pro-
vision for the needs of the agricultural interests of
the country. 1 think l am altogether safe in say
ing that we shall remedy this condition In the
very near future"
Played Up By the Press.
Taking up the subject of featuring agricultural
topics In the Sunday newspapers and magazines.
Forrest Crissey, the well-known writer, declared:
III the editor of any metropolitan paper is in
clined to see how big an opportunity is open In
this direction, let him make a study of the manner
In which the English papers handle agricultural
interests. This, / think, was once alluded to in a
Banker-Farmer editorial-but 1t will bear repeti-
ton. New developments in the business of farm
ing are not treated by the great London papers,
for example. as novelty features. They are clear
ly, intelligently and sanely presented on the basis
that production of food materials is about as uni
versally interesting a topic as could possibly be
discussed at any time. This seems to be distinct
ly recognized by English editors and writer's. Ap-
parently they see that there is nothing temporary,
nothing transitory about this subject; that one
phase or another Of this great foundation interest
Is timely at every moment; that it is a topic that
q an thn sNh au4r,, a., n -. -.
public can hardly form an Intelligent opinion of
any Industrial or financial subject unless fortified
with an understanding of agriculture and it's
Developments of today and tomorrow. 1t is idle to
expect the press to play up subjects that do not
appeal to the people. AS well expect a grocer to
carry a constant stock of perishable goods for
which ! , has NO call! But interest in farming and
all that relates to it-particularIy regarding the
connection between crops and cost of living-is
so elemental that intelligent and discriminating
discussion of any phase of this subject makes a
sure appeal to readers of every class. For ex-
ample, what subject exploited by the metropolitan
press in late years has created so big a stir and
held public interest at concert pitch for so long
a time as the topic. "The High Cost of Living?"
Direct Personal Hep.
w. A. Lloyd of the U. s. department of agri-
80 ppoho Va AZ oAh VI tho SOuhty
tural agents, a plan which has now been on trial
for three years:
1.-THE principal service of these agents has thus
far beenfinV form of direct personal help rem
dered to indiV dual farmers. though back of each
case of personal help has been an idea of perform
ing a larger public service through demonstrating
to the community by means of example. These
demonstrations have been along the lines of soil
conservation and reclamation thp control of DInnt
and animal diseases and the improvement of farm
crops. They have shown how badly depleted soil
may be restored to fertility and filth. They have
introduced new crops like cowpeas, soy beans,
yetches, alfalfa, etc. They have helped eradicate
the smut in oats. They have shown how to escape
the dangers of the fly in wheat, how to control the
chinch bug and the grasshopper. They have DEM
onstrated the efficiency of sanitation and vaccina-
ton In the control of hog cholera. They have
helped in anti-tuberculosis campaigns and rem
dered yeoman service in the recent foot and
mouth disease outbreak. They have helped to
destroy orchard pests. and in general, have de-
voted themselves assiduously and successfully
to the plain everyday problems of the plain every
day farmer. There is no time here to give indivi-
dual instances. Each of the $50 or more agents
now working in the northern and western states
sends in a report each week to the department of
agriculture. These reports give n record Of work
well performed and indicate a much greater intang-
ible influence which no report can adequately
measure"
The Home Town.
The home town needs the patronage of the farm
or II the farmer is to get all the advantages Of a
thriving town I'm turn. What the home town means
to the farmer is indicated by the following para
graph from the address of j. r. Morehead, sore
tary of the Southwestern Lumbermen's associa-
ton:
There are at least twice as many people living
In our smaller cities, towns and villages az live
in our 80 great cities. The home market of our
farming population living about these smaller
cities and towns is just twice as great as the city
market, Yet We hear much that would lead one
to believe that all of the people In this country
to be fed by the producers on the farm are to be
found In the great centers where the high cost of
living seems now. more than ever. the one great
thing talked tabout. and to be considered. Yet
the home market OF the farmer is his largest and