The Medina sentinel. [volume] (Medina, Ohio) 1888-1961, 1915-10-29

reserves Tor Drlgh{ manhood, ther
, Is no such word as fail-it comes late
in life.
There are so many reasons whicl
can logically and truthfully be ad
vanced as causes contributing to th,
numerous failures that will endeavol
| to analyze only the principal Ones-thC
business failures.
Every failure is step to success
every detection of what is false di
rects us to what is true; every trial ex
hauSts some tempting form Of error
Not only so, but scarcely any attempt
Is entirely failure; scarcely any the.
ory. the result of steady thought, is
altogether false. No tempting form OF
error is without some latent charm
derived from truth.
Failure is, in a sense, the highway
to accomplishment inasmuch as every
discovery of what is false leads us to
seek earnestly after what is true, and
every fresh experience points out. some
form of error which we shall afterward
carefully avoid.
In this article we have not the space
to treat of individual cases or their
many causes, but will deal altogether
with the commercial side of the uues-
don-the business failures.
Perhaps the most general and com.
mon cause is lack Of capital. Many
men venture into business with just
enough money to "swing" the enter
prise for a month, at the end of which
time they expect the new business to
! be self supporting. 1t seldom is, and
as the concern becomes a financial
cripple the inevitable is sure to happen
failure.
Business Instinct Required.
1t may be said in passing that com.
bined with the first form Of failure
there are two others, lack Of business
instinct and business experience. And
these three are frequently augment
ed by another equally dangerous in
business. and that is engaging in a
business Of which you have no knowl-
ege or experience in No man can hope
to succeed In any line of business
where his principal qualifications are
assets and ignorance.
But without question the most pro.
nounced cause Of business failure in
any line or in any community is that
of lack Of patronage. No business con-
cern, professional man. church or
school can long endure without patron
age. Heavens eternal wisdom HIS de-
creed that man Should ever stand in
need Of man
The beautiful must ever rest in tine
arms Of the sublime The gentle need |
the strong tn sustain them. as much as
rock flowers need rocks to grow On or /
the ivy the rugged wall which II EN-
braces Patronage is the Sustpnace OF !
business, and without 1t faIurp follows
just rs surely as death follows tue rock .
flower and the ivy when their support
Is withdrawn.
Farmers Frequently Fail.
Listed among the business men who
frequently fail is the farmer. the
greatest producer Of us all. He fails
for the same reason as do some Of
our other business men-because of
ignorance. Many Of these men have
been born and reared az farmers and
Imagine that IN all the qualification
necessary to follow that vocation. 1t
Is not. Technical education constant
study Of conditions elsewhere and
full realization Of the necessity of
fertilization Of his farm constitute
the first principles Of the successful
farmer.
Few farmers have not been obliged
% avail themselves Of the local mer
chants willingness to extend credit,
Ind now that the local merchant Is
'acing graver calamity and greater
,est than ever farmer was obliged
o meet In the retail catalogue houses
methods Of doing business would it
lot be right and fair for the farmer
md every resident of the community
o rally to the aid of the man who
allied to their aid in days gone by
With willingness only equaled by
lis confidence In his customer and his
oyalty to his community?
When farmer fails the whole com.
nunity SUFFERS and the man who must
ear the brunt of the burden Is the
ocal merchant His capital Is invest.
d and his hope of return rests with ]
be farmers ability to produce. II {
light, a drought, cyclone or pest :
ugs destroy the crops the merchant s
lust make the best Of it and carry" !
he farmer for another season or until G
e has a good crop. :
Loyalty Is the greatest virtue that
ian is endowed with, and the prac J.
ce Of 1t now by residents of small o
tiles and towns In favor Of the local 8
lerchant whose business is endanger,
BY the retail catalogue trusts would s
display Of generosity manifested y
My By men and communities where t
le practice Of the Golden Rule obtains ?
HEN YOU NEED MEMS or BOYS 9