The Idaho Republican. [volume] (Blackfoot, Idaho) 1904-1932, 1915-10-22
CHICAGO MAIL-0RDER
HOUSE BUYS STANDARD
GOODS FOR OWN Use
SELLS AND SEWING MACHINES But
NOT GOOD ENOUGH
"Trade Mark" Means MuchT Consum

garnet. saw, l think, the operation
of the most wonderfully systematized
business machine in existence. But
above all things else, that which
struck me most forcibly; was what to
most visitors would have seemed very
insignificant Upon the top floor OF
the main building they have what is
called the alteration room. There
were SO factory-size sewing machine
heads installed in the room, and
every one of them bears the trade
mark of the Singer Sewing Machine
company. This. in spite of the fact
that they sell thousands every year
that they claim are the superior OF
any machine made.
They also sell thousands of type
writer's for which they claim the same
SURPRISING merit, but, as ! paid my
respects to the manager upon COM
pleting my trip, and was thanking
him for the courtesies extended,
made note of the fact that his pri-
vate stenographer was operating a
Royal typewriter To be perfectly
fair, however, must state that upon
the main office floor they have some
300 girls operating machines that
they do sell.
These are just a couple of little
things to think about.
Service That Goes With Sale
The service given by the local deal
er handling standard lines of trade
marked goods, is very important
part of the value received in the pur-
chase of all lines of supplies, but is
very generally little appreciated by
the prospective buyer. This is especi-
| ally valuable to the buyer of farm
machinery of every class. Consider
the saving in time and money, as well
as the convenience of having always
within reach, without any expense
whatever, an expert ready at all times
to remedy any defects that may ap-
pear, and always willing to do every
thing he can to help the buyer keep
his machinery in first class condition
end running order. On the other
hand, if farmer has been tempted
by the apparently low prices quoted
and bought machinery of any kind
through catalogue house, he will.
generally find upon receiving it that
IT is of an obsolete pattern and one
that, even though found to give rea-
sonable service, would probably be
discarded as result of the first ac-
cident, no matter how trifiing, on &C
count of the aggravating delays and
kindred troubles incidental to getting
repairs.
Especially Valuable to Buyer Of Farm
Machinery
This matter of service is perhaps
of more value to the purchaser OF
gasoline engines and cream separat-
ors than other lines He can go to
the implement house and inspect all
the standard makes, see them run,
put them to any number of tests and
l. then select the one that seems best
suited to his requirement. If at any
time anything goes wrong with 1t
the dealer can be reached by phone
and within day will have man
on the ground to remedy the trouble.
The mail order house in New York
or Chicago can't send a man to fix
the trouble every time something gets
out of whack with one of their ma
chimes, and in the course OF time
the cost of repairs for such machines
would very probably exceed the diff
ference in first cost
Local dealers, in selecting their
lines, always try and get the best, as
their success in getting future bust
ness will depend largely upon the
service and satisfaction given by the
merchandise sold. For this reason
price must be secondary considera.
ton in choosing his stock. Quality
always has been, and always will be-
the corner stone of commercial sue
Icess.
Copyright 1915