American Fork citizen. [volume] (American Fork, Utah) 1912-1979, 1915-04-17

INNS. have offered rates higher than
he published rates in these newspa'
pers, to persuade them to become
friendly" to the mail order house, In
stead of championing the cause Of the
local merchants
Why didn't they do It? you will ask
Does the mother permit her baby In
arms to starve? Docs the mother bird
refuse to feed her young? Does the
lather decline to support those de
pendent upon his efforts?
or course not There Is loyalty and
fidelity left in the world. The pub
Usher of the newspaper In the small
town is loyal to his community, al
most without exception. He cannot be
bought by the power of money. He
realizes what II means to the business
men In his community to be threatened
constantly with the competition Of the
mail order houses and what the lying
catalogues mean to the readers Of his
paper.
To return to the subject Of the ex-
orbitapt values Of property In the
cities as compared with the big, profit
able slices of mother earth that actu'
ally produce the necessities Of life
City property is held OF such great
value because such property Is
headquarters for the juggling OF the
value produced In the country, but
not capitalized In the country. Every
thing is capitalized In the city.
The whole wealth Of the world is In
the soil. The currency. the gold
pieces, the stocks and the bonds are
merely tokers OF that wealth which
comes from the soil. II these tokens
would not purchase that which is pro-
duced from the soil they would be
worthless.
You who live in the country, own
the wealth OF the United States. But
your lives are 80 filled with the little
details of conserving and producing
wealth that you do not take the time
necessary to consider how to profit
by the wealth which you produce. AT
the same time those who live In the
cities spend their entire time In figur'
ing out how best to profit by your
work and your efforts. In almost
every instance the consumer. the per
son who uses your product, pays many
times the amount that you realize
out OF II. or course. all OF this profit
between you and the consumer goes to
the men In between-those who juggle
the values.
An enormous proportion OF your
own produce, manufactured and jug.
gled, comes back to you at swollen
prices through the mail order houses
All over this great country efforts
are being made to change these con
ditions. In a majority Of the small
towns the thinking men and women
are discussing this great problem.
Boards OF trade. chambers Of com.
merce. business mems associations
and other similar organizations are
springing up and these great questions
are being threshed out Great progress
Is being made. but still the millions Of
your cash are being sent to the big
mail order houses all the time.
Really this is the key to the whole
subject. Keep your money at home.
Buy from your local merchants, Keep
the cash In circulation in your own
community. This will solve the prob.
lem. You have clever men in your
town. Get together and talk about It
Arrange to buy your supplies in your
own town and let the catalogue houses
20 hang All they want Is your money
All they will give you il the least they
can In exchange for your money. They
are In the business for profit only
They pay no taxes in your town.
Talk II over with your own business
men. Ask them what they will do for
you In the way OF service In exchange
for your cash orders. This is the only
way to do.
And keep this one thought In mind
The more money you send away to
the mail order houses. Just so much
more are you endangering your own
prosperity and just so many more nails
are you driving into the coffin In which
20 bury your local ambitions
II the FIVE hundred millions OF dol.
ars that you send to the, catalogue
ouses every year were To be handed
yer to your own local merchants they
ould accomplish the most astound-
1g result s--LetteI service, better
Gods, better prices and better local
onditions all around
Lay aside the petty disagrocments
I'D disputes. &c 20 your own local
aaler ard toll h!l frankly what you
cod. Ask him Il he can get II for you.
ell him you viii support him and you
III be as;ouisAed Y the manner In
'hIch he will hustle TO supply your
acuiTcments.
II your local merchants were to be
iyen the cash that you syat away to
10 cat lorue houses y5u would soon
re srrlngirg up IN your own town
ONE OF those big este bllshments for
ade which viii save you not only a
Il OF your money, but will offer con.
ehiences and facilities for purchasing
"a - OF HfI a., a, ,l,