The Washington herald., 1915-07-25
BOOK TELLS HOW
AUTOS ARE MADE
Studebaker Company Takes
Public Into Confidence in
Latest Publication.
GIVES INTERESTING FACTS
Volume Will Prove Delightful Reading
for Everybody Interested in
Study of Mechanics.

Taking the public into complete conf
dence to the extent of putting in print q
detailed description with suitab BILE illustra-
tons, of sales and manufacturing meth
DDS, is an innovation among American
| manufacturers. For years it has been the
custom of great corporations to jealousy
guard the processes of manufacture, as
| we'll as matters Of selling policy. This has
given rise TO much skepticism on the part
| of the outside public. many of whom came
to believe that advertised statements
were. in many cases, either false or great
| ly exaggerated
With the desire to place before the
world all the facts connected with its
manufacturing system. three years ago
the Studebaker Corporation of America
issued an illustrated story of its motor
car manufacturing processes. under the
title. The Proof Book This unique
/ piece of literature-first of its kind ever
published-immediately sprung into popu-
larlty and aside from general distribu-
ton was used for reference by many high
schools and colleges. The Proof Book"
was translated in several languages and
met with probably a greater demand in
conservative Europe than any other
American automobile book ever published
ne we" IEOOl bOOh Is composed Oh
thirteen chapters. The first chapter gives
a brief history of the Studebaker family
from the time Peter Studebaker and his
family arrived in America from Holland
in 1876. up to the forma ton of the present
company in 1852 by John Moler Stude-
baker and his five sons. This book Is
dedicated to the sole remaining member
OF this justly notable family. J. NJ. Stude-
baker. now past eighty years old and
honorary president of the corporation.
VIII Prove Interesting.
The several chapters are devoted to the
subjects: The House of Studebaker To-
day" The Task of the House of Stude-
baker" ''Studebaker Makes Sure STU
debaker Buying Power" THE Tools of
Studebaker," How Studebaker Makes a
Studebaker Motor" "A Study in Silent
Gears" How Studebaker Makes Most
Difficult Part THE Blacksmith of the
Twentieth Century" The Meeting Place
of Many Parts,' The Studebaker Drives
Straight as an Arrow" and The Finish
ing Touches that Complete Perfection"
The text is in large readable type; the
language used simple. clear. and nom
technical Profuse illustrations give in
pictorial form what is explained in type
on each page throughout the book. Man
ufacturing operations from the raw ma
terial to the finished product are briefly,
but explicitly explained. the many facts
compiled giving the reader comprehen-
sive idea of the most modern and sue
cessful motor car manufacturing methods
now employed in America. An idea of
this is conveyed by the following ex-
cerpt:
Efficiency Is not theory which
springs full born from the brain of man.
Efficiency is the steady, slow building-up
of practical processes. This building-up
process is the result of actual, practical
experience. Movements and motions are
studied by observing the machines at
work. The light, the position of the
workman in relation to some other work
man-all these things enter into the equa
ton. The Studebaker car is an evolu-
ton; the method of making it is an evo-
luton"
This book will prove of great interest
and value to any one owning an automo-
bile, or contemplating the purchase. 1t
will be sent to any one making the re-
quest