The Washington herald., 1915-09-12
IT'S THE woman
Who BUYS AUTO
"She" Is Behind the Wonder
ful Progress in
Motors.
PSYCHOLOGIST EXPLAINS
Fair Diver Has Demanded Marvellous
Improvements and Man Has
Supplied Them.
PSYCHOLOGIST EXPLAINS

The effect Of the motor car Oh human
ity has never been SO clearly demon
strated as during the past year. 4 ia
nous Eastern psychologist comes out
fatty and states that nothing short of
an actual revolution is being worked by
gasoline.
War, peace and our daily living can
never be the same again.. says the pro-
fessor THE motor car has changed il
ALL
People are not like they once We're.
We can all recall how women used to
look with horror on the thought of get
ting all tanned up. The pale faced. lily
compleXioned type was supposed to be
the real thing in the beauty show. No
more. Women these days drive motor
cars, get red blood in their veins via the
gasoline route and a new standard of
womanhood has been established largely
through the new appreciation for out of
doors which the motor car has created
And, of course the change has affected
men likewise. But men are not at the
foundation of Nks like women are, and
what happens 4 men doesn't seem to
make so much dl.orcnce. Men. as rule.
have always been hare or less rough
and ready, but when women begin ditch
ing their needlework and taking to the
wheel things are really happening. Just
what part in the development of the
motor car has the woman in the case
actually occupied? That's fair qucs-
ton and it deserves a fair answer.
If it were to he possible to determine
what percentage of migration among peo-
pie is impelled by female influence, you
would see instantly that the desire to
get about. to change surroundings is
largely inspired by the immortal ''her'-
she who must be obeyed, as Rider Hag-
gard would have put it. If it had never
been for the pressure brought on men
by women, there would most likely never
have been a motor car in the first place.
Most certainly there never would
have been a motor car such We are
accustomed to know.
Women insisted on getting about. This
created the demand. The demand was
met blythe motor car.
She inspired its creation. just as she
inspired the creation of everything in
the world of constructive nature.
And once the thing was created. 1t was
her influence which refined it. Woman
put the upholsterinG in motor cars
Woman made motor cars quiet. Woman
made men build better roads for motor
cars to run over. Woman insisted on
getting rid of the inconvenience in motor
cars.
She brought about, with her subtle in
fuence. spiral gears and soft, wieldly
springs.
Men may think that masculine influ-
ence is behind the motor car. but cut
off the feminine influence and see what
becomes of the motor car.
Men do not even buy motor cars They
only think they do. Women let them
fuss around and brac about how much
they know about valve clearance and
gear ratio, and then the woman picks
the car.
Who developed electric starters?
Who howled and complained against
gear shifting until men In desperation
developed the multiple cylinder motor7
Woman. almighty woman,
And the latest tribute laid upon the
altar of the eternal feminine is the
twelve-cylinder motor-the power plant
which takes the last jar and discom-
future out of motoring, and makes of the
motor car all that 1t was meant to be-a
thing worthy of her.