Mexico weekly ledger., 1915-05-06
MEXICO SHOOlD NOT LET
STOCK SALES DAY DROP

Lear Leogefs
Columbia, Mo-, May 4.--opportun-
ity is knocking at the door Of Mexico
and if something isn't done shortly we
wont even hg the chance Of "tail
holt" on this elusive visitor. Column
bia has "hog-tied" and hypnotized OPP
portunity and not satisfied with that
has gone ahead and is keeping the
hostage under continual and sleepless
watch.
About the same time Mexico start
ed her latest effort for monthly Stock
Sales Day Columbia inauguarted tie
same movements
However Columbia was not salts
fed with perfunctory effort but be-
lieving eternal vigilance is the price
Of success has not allowed the stock
men to over look one of the sales days
since the beginning.
Last Saturday was stock sales day
in Mexico but only the man with an
excellent memory would have re-
called the fact 50 rapidly falling in
line with other events now chronicIed
as history.
If Mexico wishes to have a Stock
Sales Day, in any degree as success
ful As that of Fulton, continued work
is required. Columbia realizes this
and what is beind done in this little
city can be duplicated in Mexico with
just as great success.
In the first place the Columbia
Commercial Club, each month; takes
pains to notify, in advance, the farm
ers and stockmen whe will likely have
something to sell or are in the mar
ket for stock. They are not allowed
to lose sight Of the fact that such
and-such day is stock sales day in
Columbia once each month.
The merchants who by the way are
organized and work with combined
interest that has been boon to bus
mess and the growth of Columbia, ad-
vertise, each month in advance Of the
Sales Day offering special bargains;
bargains which have passed the cen
sorship Of a committee appointed to
see whether or not they are real bar
gains. If one merchant advertises
an article which is not value giving
bargain he Is told he must make his
special inducement stronger. In this
way those in the trade territory of
Columbia are expecting each month
special price inducements to trade
there and watch for the announce
ments concerning the Stock Sales Day
bargains.
Likewise it brings them into the
city on other days because they are
becoming better acquainted with the
stores and merchants and finding they
do SO well if not better by purchasing
there than through the mails.
The student body Of the university,
alone, places fully million dollars
in circulation here each twelve
months. This is quite an impetus to
the business of the city but the mer-
chants are fully alive to opportunity
and intend their trade territory shall
not be bound by the city limits.
If Mexico intends to successfully
maintain her Stock Sales Days i'm
mediate attention must be given to
their continued growth. If the Com
mercial Club does no more than es-
tablish this institution it viii have ac-
complished great thing for the city.
With a paid secretary to take charge
Of this promotion and see to its con-
tinued progress the merchants and
farmers will find their interests, in
dividually and mutual, furthered and
fostered until the receipts will far ex-
ceed their expectations.
While we are waiting and seeking
for factory propositions the Sales Day
should be the permanent problem be-
fore the Club. We suggest less i'm
material discussion at the week day
luncheon and more concrete consider
alton of this important matter-
Mitchell White.