Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1915-01-30
To sstrsysshs unfhIslsins.

" To sstrey sthS unfhIsIins.
The generosity Of the booze trust is,
most. "touchint." 1t ia perfectly will
linz to furnish all the material, il the
newspapers will do it, advertising
free. We know that because it says
80 itself. Along with the declaration
came a generous denation-of liter
ature and prorpises-accompanied by
a card, as follows:
10 the Publisher:
We enclose herewith proof Of q
lesser sesse e CHARLES 4. chandie s Of Col
umbia Uniyersity. This matter is Of
fered you In plate form for use in
your publication free OF all charges
Of New York. II you desire the
plates kindly sign and return this
card.
And tho three columns Of free ad-
vsrtising which il probably secured
at "a heavy expense. as men Of brains
seldom stultify their intelligence and
worth unless they want the money, Is
preceded by the following philan-
throptc offer:
!. -'fhis article is offered to you for use
all fcharges. upon the order of the Master
Brewers Association Of New York. The
American Press Association acts only as
manufacturer and shipper"
81 FIVE are sorry the American Press
Association soils its good name by
appearing with such, business as
spciates.]
The big, two-column display head
lines in black gothic type, over this
wonderful effusion of booze booming,
read: -
"W+4AT Is BEER, AND WHY HAS
TT BECOME THE NATIONAL
BEVERAGE?
"Famous Chemist Compares Beer
With Bread-Besr 10 Food and
Contains Leeithin, Which Is Brain
Food. Beer Does not Make Drunk.
ards." .....
How delighted most Newspapers
will be to secure this booze advertis-
ing FREE! Just think of it-some-
thing free" in these hard times!s
OF course the booze trust does not
desire or expect to get anything out
Of it, 1t is philanthropy, pure and
simple. More booze, less bread;
that's the way to be happy and soon
dead.
: Take the bread away from your
children and drink the booze your
self; that's the earnest wish Of the
Master Brewers Association, for by
that means these constituencies
manufacturers and exploiters Of soul
and body poison, have massed untold
millions. Shouldn't you think we'd
leave everything else out of the. Ken
nebec Journal for the sake of pub
fishing this corruption Of talent?
This distinguished scholar CO who
NOIhS lOI liIe DOo1S ~ uol, AluSL hiAo"
that he lies when he declares thh.
beer does not intoxicate. He must
know that habituaf drinking Of bee,
depraves the taste, dulls moral per-
ception, betrays the physical well be-
ing. weakens bodily resistance to dis
ease, .habituates low and evil COM
paniens, familiarizes with bawdry
and crime, and builds an appetite for
more fiery liquid poisons. He must
know that to encourage the use by
the young of a useless (even if it
were not worse) slop is to depraVe
the generation, a backward step OF
civilization. the laying Of a burden
on posterity. He must know that his
sophistry is degenerate. Yet he lends
himself to the booze trust and it
capitalizes his depravity. You can
safely judge the worth Of his article
from the above facts.
The makers and sellers Of poison
introduce Prof. Chambers sophistry
with a bald falsehood-"beer the ma
tional- beverage!'" God forbid!