Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1915-12-17
Efficiency
VS.. Waste

The December Number OF The
Printing Art" is q splendid edition,
magnificent portrayal Of the art of
printing from type. engraving and
half tone. 1t contains many articles
/ Of interest and value to the printing
GRID, one Of which is OF general in
terest in Augusta because Of tribute
10 an Augusta boy, Mr.. Roy H. Flynt,
formerly OF the Kennebec Journal,
who is making good" This article
reads:
Park & Pollard, Of Boston, sell sew
eral million dollars worth Of feed for
chickens and animals. Their cata-
Iogue is printed in editions Of 100000.
II is mailed under one-cent postage.
When the present printer got the
JOB there were eighty pages in the
book and it cost two cents 10 mail it.
This printer was glad 70 have as many
pages as he could get, but he loved
efficiency too much to keep from his
customer the suggestion to change the
typogra phical treatment and get all
the matter into forty eight pages,
which could be mailed for enc cent
This year tha printer. who has since
become the firms advertising man
made another change. Instead Of
using tina; heavy cover stock let US
have our cover printed by the offset
process. That viii enable us to use a
cover stock which buIks like book
Obj
The advertising manager, who has
passion for facts replied to the re-
marx that the Offset cover would cost
more than the old printed cover. "Of
course il Will cost more for the cover
But the cover paper viii weigh ten
pounds less to the rean than the OLD
stock. That Will enable US 10 add six
teen more pages 10 the book without
running th,. weight over the one-cent
rostaae limit"
IL addition to this. he arranged TO
eliminate the envelope and print the
address upon the cover Of the book it.
self. The book was hstd together BY
: clip. the cost Of which was insignifi-
cant. Because Of substituting clips
Tor envelopes about $1,000 was saved
All TINS j. but another argument in
favor Of the advertising man knowing
printing processes. If he hadn't
known, how would this advertising
man have dared suggest making such
a radical change?
This man. even when he was
printer. was interested. not in doing
big business. bat III doing proflL& bic
business. Ee also had vision enough
10 know that the most modern mach
inery. while il costs much at the start
il really iii investment. He attended
a ?l.nters show and as a result Of
Whist he learned he bought a press
ttq, aid the work of three old
presses. THIS new press enabled Linn
t. make q profit on one job which ne
had carried foT wears At loss ne
cause il was q good filler.
In his new position he uses the most
modern ideas He is not afflicted with
mat terrible ralady known as Desk
Disease. He goes out and attends.
conferences and conventions. When
ever new business book arouses IN
terast lie buys copy and studies H.
why" he exclaims, should learn
bv experience what & book or some
other persons can teach me-?
How many advertising men know
enough about their own jobs 10 he able
- argue either for or against the use
II thv offset process on some OF their
own catalogue covers?
How many know enough about
printing to see now booklet that now
costs i've cents TO mail can he mailed
for one cent? How many know that
az inexpensive clip can sometimes be
substituted fo, an expensive envelope?
nv bunch is that Roy H. Flynt Is a
better advertising manager for PARK
& Pollard because he served Tor ten
years in d printshop-ten years duf4ns
which he did his best to acquire IDEAS
which would make him creator OF
business for his clients, instead o. a
mere manufacturer Of printed things