El Paso herald. (El Paso, Tex.) 1901-1931, 1915-11-20

sion. entertaining distinguished
Guests and other Unforeseen
but necessary expenses. 5,IOO /
Total ..... ............. .s25. 500 /
Other Costs to Be Made.
That viii make a total OF s4S,zOV 4
for direct advertising and for incidental B
advertising secured through the bring
inc of convention crowds to the city Be
sides that amount, there will be needed
$500 with which to meet the third
pavment and interest on the Texas
state School Of Mines. For promotion
of federal improvements $4,000 viii be
needed. The traffic bureau OF the
chamber Of commerce, which Is rapidly
increasing in Importance, VIII require
an appropriation OF $4,000. 1t VIII cost
s25OO TO take a census OF FL Paso under
federal auspices, and OF this the cham
Der of commerce will be required to put
ND $500. And. its proportion OF the
salary of the county farm demonstration
will be $1,000. For the proposed mid
winter military carnival $500 will be
required. The total of these incidental
items viii be S17S0O. making the grand
total to he raised S6T 900, as stated IN
the opening paragraph
Items Carefully Considered
The directors of the chamber OF COM
merce have had these items under con-
sideration for several weeks and have
I concluded that the amount asked Tor
I Is the verv minimum amount needed.
During the wear lust closing but SAL
! 900 was spent but 1t was not nearly
enough to meeS the cost Of what should
/ have been DONE particularly in an ad-
vertising way.
During the year past the publicity
/ department was greatly Handicapped by
I lack Of funds. Competition in com
munity advertising Is increasing yearly
and IN order to meet this competition
3 in the way of attracting the attention
! Of prospective settlers or investors to
( this community. this competition must
! be met and the only way TO meet It Is
I TO have money with which TO pay the
advertising bill.
Can't Levy a Public Tax.
! In several states, but notably IN Cali
A f0rnia. laws have been passed which
permit the levying Of taxes for com
munitv advertising purposes, Inasmuch
: as this legally cannot be done in Texas,
Z the only manner in which the money
: can be secured is by voluntary subscrip-
ti0n on the part Of those citizens who
have the interests OF the community at
heart.
What Pence in Mexico Means.
With a prospect Of peace IN Mexico
I and the ehahilitatiOn of that country,
. in a business way. many millions or
dollars worth Of supplies viii be needed
+ and the lions share OF that vast amount
5 OF business should be handled through
Z II Paso and. il IS beiieYed, viii De
& handled through Fl PaSo II the manu-
I facturers and jobbers Of the country
are made aware Of Fl Paso's many ad-
l vantages as a gateway into Mexico
One of the big items included in the
I advertising budget for 1916 is intended
TO meet the expense OF this particular
class Of advertising
Farm Congresses Good for City.
It is not believed by the directors
that there is a man. woman or child IN
FL PasO who does not believe that the
holding Of the international irrigation
d congress. the International Farm con-
gress. the Soil Products exposition ana
] the celebration Of the completion Of the
+ Elephant Butte dam in FL Paso. next
fall, viii be a good thing for the city
. not only as an advertisement out pc
: cause Of the direct financial dement's
which viii accrue and in which every
Fl Paso interest viii participate
What Cattle Conventions Have Done.
, Three years ago when Fl PasO made
its bid for the Texas Cattle Growers
I convention il was met with state
( ment on the part Of those opposed 20
, holding the convention in this city
I that more cattlemen could be seen on
: the streets of Fort Worth or Dallas IN
I one dav than could be seen in FL Paso
in year. At that time the statement
+ had in il much of truth but the con-
TeurlOu was secured ana LIle NdtLLtllle.4l
9 of the country made aware Of FL Paso' S
advantages as a cattle market
Was But the Beginning.
That convention was followed by
other conventions Of cattlemen, with
s The result that today FL Paso is one Of
Z the leading cattle markets OF the coun-
try and the city is dotted with homes
of wealthy cattle growers and cattle
: dealers who prior TO the convention
period. regarded Ell Paso merely as q
Z feeding station on the great cattle trail
I between the ranges Of the southwest
Z and the markets Of the east
. When those things are considered oy
I the public it is believed that contribu-
% tons 20 the fund for the entertainment
D I of the American National Livestock as
+, I sociation's annual convention will be
{ easily obtained.
8 Editors Are Corning.
The editors OF the nearly 1000 news
I papers published in the state OF Texas
4 Z and the editors Of a score or more OF
: I trade publications Of national circula-
s. { ton devoted TO newspaper interest VII
n he entertained in FL Paso during th'
d first week Of June An appropriation
: OF $4,000 with which to meet the ex
d pense Of entertaining those editors I
IS asked The publicity which viii result
y from this convention will be volumln
p , ous and of a character which mOnel