davidaulloa/AmericanStories huggingface dataset:
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

''Oh. you're one or those wise Gnys
who don't believe in advertising. are
your said Peale. expostulating and ex-
pounding. Nov. don't get me talking
advertising. That's where l live.
where have my town house and
country estate. my yachts and motors.
That's my home. Maybe you think
love is important. Piffle! Advertising.
my boy: the power of suggestion. the
psychology Of print. Some old gink. a
professor Of psychology. showed forty
vassar girls the other day two SAM
pies Of satin. one blue. one pink. same
grade. same value. same artistic
worth. One he described as a delicate
warm old rose: the other he called a
faded blue He asked them to choose
their favorite Girls picked the old
rose. Why? Because they'd been told
It was warm and delicate. No faded
blue for theirs. What did it? Power
Of Observation-Disclosures
you seem to know something about
IT," Rodney said aloud. Il
II not only seem to, L do" PeAle
agreed. Just before met you l told
a young fellow downstairs that The
Belle of Broadway was the biggest
hit in town. Ask him to 60 to the thea
ter. give him his choice and IN bet
you 81 to fried egg he picks The
Belle Of Broadway Advertising!'
II don't believe it, Rodney pro-
tested.
"Well. try it. And, say. what makes
you go to the theater yourself? I'll
tell you. It's what you've read about
the play or what some fellows told
you."
"Why. I suppose that's true" said
Rodney, beginning to be convinced a
little. But I never read advertise
ments.'
"Oh, you don't. Ell? Say. what kind
of garters do you wear?"
"Why, let me see. The -" said
Rodney.
EXACTLY said Peale. what do
you know about 'em2 Nothing. Are
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

There was q door on the left Of the
room aud also two more ON the right.
At the back were windows. through
which the callers could see the build
ing across the street literally covered
with Is Soap posters.
There was a desk In the middle, and
there were chairs. cabinets. q hat rack.
water cooler. a safe. ETC.. which COM
pleted the equipment. The water cool.
er was much appreciated by the vari-
Gus errand boys, who were its chief
patrons.
In a month from the time Rodney
had left his fathers house and embark.
ed on his business career with Am.
brOse Peale there was a very fair show
OF activity In the ID Soap Company's
office. There was a fairly large mall
mostly circulars-which the entire Of
fee staff read through every morning.
for lack Of more interesting reading
matter In the way Of orders. Disci.
pine was not yet vigorously enforced
by anybody. Next to the circulars the
largest part of the mail was invitation
forwarded to Rodney from the Fifth
avenue address uptown. In her ca
pacity as secretary Mary. with her
woman's curiosity. ran her steel en-
velope sitter through these. too. and
sighed sometimes As she opened mp
some especially attractive bit Of card
board to think Of the joys that Rodney
had turned his back on.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

and figC: ca that II you gave - your
word that you'd return the money
within . year. perhaps. after all. II
would only be the act Of an old friend
to take a chance. That's what friends
are for" explained Mr.. Smith. How
much was it you wanted:'
Behind his back the delighted Mary
held up the fingers Of both hands.
Ten thousand dollars" said Rodney
promptly.
But didn't you say queried Mr..
Smith.
"Oh. I'm sure said $4,000 Rod
ney declared. That's the very least"
"Cm: Well. I'll mail you a check
tonight" said Mr.. Smith.
"I'n' never forget it. tell you.
friends do count. Thanks, thanks"
said Rodney.
Mr.. Smith seemed embarrassed
That's all right he said. Don't
thank me. Good night. Miss Grayson.
and I hope you'l be very happy"
Left alone Rodney grabbed Mary by
her two hands and danced around ex-
citedly.
"Ten thousand. and he lent 1t to me!
Oh, isn't it great?' he shouted. He
kissed her on the strength Of it.
wait till tell Peale!' he cried and
slammed out.
In the meanwhile the countess came
back. her shrill French voice sounding
through the door long before she ap-
peared. "Oh. c'est une affaire mag
nifique! Je vous remercie. oh. les
Americains" etc, she ratified on as
she was bowed out into the hall to
the elevator.
what did she say? asked Mary Of
the French maid.
"She said the American men are
splendid. but the women are crazy and
they can go to the dickens"
Mary recalled ut last that she was to
report to Mr.. Martin herself. She pro-
ceeded to the door Of his private room
and knocked discreetly three times.
The old gentleman came in promptly
in response to this concerted summons.
''Well, how goes it?'' he asked.
'Oh, Mr.. Martin. he's perfectly splen-
did, said Mary enthusiastically. $50
full of energy. hustle and ideas. He's
a different man already. You were
right-he only needed development"
Good! Good" said Mr.. Martin.
you're mot saying this to flatter an
old mans vanity. are you:"
Indeed I'm not" said Mary.
would You rather take a guarantee
Of $500 additional and give up that
10 per cent Of his profits?" he asked
shrewdly.
Il should say not!' said Mary.
you know, Miss Grayson. you're
making me believe We'll win that $50.
600 from old John Clark"
"Oh. indeed we shall! You should
have just seen Rodney borrow $4,000
from Mr.. Smith without the least trou-
bic
"Oh, that was my money" said Mar.
tin, smiling. when Smith told me
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

press agent"
they any better than any other garter?
You don't know-I don't know, but all
my life every magazine I've ever look
ed into has had picture of mans
leg with certain kind of garter on it.
the -. So when | go into a store to
buy a pair of garters l just naturally
say -. So do you. You don't read
advertisements? Rot"'
"But"- said Rodney.
"No but about it," answered Peale.
"Advertising's responsible for every
thing. When Bryan advertised grape
juice do you know that it's sale went
up go gallons day."
You don't really mean it?'
II do"
But 652 gallons. How do you know
1t was 652?' asked Rodney.
"Ill let you into little secret" con-
fided Peale. II don't know a thing
about grape iuice-and as long as my
health and strength keep up l hope
never shall-but If said I'd read in 9
newspaper that the sale had gone ur
652 gallons you wouldn't have doubted
it. would you?"
mo. I suppose shouldn't" Rodney
agreed
"And you'd have told somebody else,
and he'd have believed you too" went
on Peale.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

the Is Soap" bekeh R0Iiey. s:,ouslnG
his piece. ''uniucky for dlrt-the most
expensive soap in the world. I'm 60
ing to break the trust I'm going to
attack monopoly. I'm going to appeal
against the soap trust You've always
wanted me to so into business Well.
I'm in. and forgive me. father. but I'm
going to put you out Of business I'm
going to advertise all over the world"
You can't fight the soap trust with
advertising: we're established" said
his father coldly.
Yes. yes. We can" said Rodney.
Think what advertising means-ehe
power Of suggestion. the psychology Of
print. Why. 81 per cent OF the public
believes what It's told. and what it's
told IL what the other chaps been told.
and the fellow who told him read 4
somewhere. Advertising Is responsible
for everything"
Ambrose Peale came in during this
trade and stood listening. surprised
and pleased with his pupils aptituAA
People are sheep and advertising -
the way to make 'em follow your lead"
went on Rodney. trying not to forget
the speech. Say, what makes you 70
to the theater? I'll tell you. It's what
you've read Of the play or what some
fellows told you. and the fellow that
told him read 1t in a newspaper. And
that. father. is the whole secret Of II.
You've got to be talked about. Get
'em praisin' or cussin'. but don't let
'em be quiet. l want to tell you Say,
what kind Of ducks eggs do you eatr"
'Whatr' cried Mr.. Martin, aghast.
DO you know anything against the
duck?' shouted Rodney. NO. you
don't. But when q duck lays an egg
it's fool and keeps quiet. but when
hen lays an egg-cluck. cluck. all
over the place. Advertisingr'
Peale Joined the chorus on the old
gentleman's on side. and together they
talked such a blue streak that Mary
put her fingers in her earn.
The ofices Of the soap company were
located about halfway down Broad
way. There was a waiting room and
a private of1ce-as private as could be
expected with three people using It. 1t
was a rather commonplace room. fur.
nished comfortably. but not elaborate
~. The walls we've hung with posters
extolling the virtues Of ID Soap,
| such as
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

"You see father says ] can't earn IS a
week."
paper rose on the lid" said Pcale.
But what shall we call it,"
"Old rose." suggested Rodney after
a moment.
"Rotten-doesn't mean anything" re-
jected Peale.
Lets think" said Rodney.
II am thinking. never STOP" said
Peale.
THE soap that made Pittsburgh
Clean" said Rodney.
Too long. You need something
catchy"
II had an idea awhile ago." said
Rodney-"the Peoples Soap"
Not If you're going to catch the rich
boobs." said Peale.
Then suddenly Rodney remembered
the legend in the old cookbook and
cried out:
'Wait, wait: Listen. Listen close!
The IS Soap. Unlucky for Dirt"
Son." said Peale joyously. Its all
over. The old man'll be On his knees
in month"
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21


did you ever eat duck egg?" ask
ed Peale.
"Why. no." said Rodney. "At any
rate, not often
do you know anything against the
duck?'
mo"
Exactly. When a duck lays an egg
it's - fool and keeps quiet about it.
but when hen does. my bog-cluck.
cluck. all over the place. Advertising!
so you eat hens eggs
You're beginning to convince me-"
laughed Rodney. He was beginning
to get excited.
you really believe that with proper
advertising you could build up a great
business" he asked.
Believe! Look around you. Every
things doing it." declared Peaie
"Do you want to work for me?"
"Sure! Now"
whats your salary?' asked Rod
ney, the new business man.
1--WE been getting $50. but I'm
worth s75." said Peale quickly.
"1'll give you $780," Rodney told
him.
What's your business-counterfeit
ingT" asked Peale skeptically.
mo. it's'- began Rodney.
Don't tell me-" Peale interrupted.
LAS long as it doesn't send me to state
prison or the chair it's all right.
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

Gould have about SO advance on sal
airy now?"
"Oh. all right" said Rodney. hand
ing him the money.
"Just as an evidence of good faith"
Peale explained. counting the crisp
bills. well. now, I'm working for
you. What business are you imp he
began again. 4 49,
1.-THE soap business. said Rodney
boldly. ...
Nice clean business. With fatherT
ssked Peale. grinning.
Against him." explained Rodney.
"Oh!" said Peale.
Rodney reminded him that he and
his father had had a quarrel, and
Peale agreed very alphabetically that
fathers were very unreasonable these
days.
Finally Peale commented. do you
know why your father is the soap
king?"
II suppose because he controls all the
soap business in the country except
one" said Rodney.
Exactly. and the way he keeps con-
troll of it is by buying out all his live
competitors. And now here's a blue
ribbon champion Of the world scheme.
Why don't we make good and sell out
to father?"
to make good myself" said Rodney.
"Well, If father is forced to buy you
out, isn't that enough? What do you
want?" asked Peale.
1--WE got to be a success myself. I've
got, to show father -and-Miss Gray
son." explained Rodney. He went on
further:
You see father says 1 can't earn IS
a week."
"He isn't right. is he?" queried Peale.
mo, sir; you'll see." Rodney answer
ed proudly.
Il hope so.'' said Peale dryly. AT
that it's pretty tough job selling soap
if fathers against U.S."
81 suppose it is" Rodney agreed.
When poor Rodney trotted out the
| story Of the cookbook Peale wanted
| to know If he was kidding him." but
grew less skeptical when he heard all
there was to hear about the cheapest
soap in the world. 1t was a good line,
he said, the cheapest soap. How could
they use it? he inquired, pausing and
thinking deeply, while Rodney was
| lost in business meditation too.
| Suddenly Rodney called out:
"Peale. I've got an entirely different
idea"
"Well. don't be selfish. Share it with
me-" said his partner.
| "Why do the people jam the cabarets
where they only serve champagne"
began Rodney excitedly. why do
! they crowd the restaurants where they
put up rope to keep you out? Why
do they sit in the sixteenth row in the
orchestra when they could have the
! third row in the balcony? Why do
they buy imported clothes? Why do
they ride in French automobiles? Be
cause they're better? No; because
they're expensive-because they cost
more money. So all the sheep think
they ought to be better. My boy.
! listen-'the most expensive soap in the
worldv"
MY boy, l could kiss your cried
Peale delishtedly. "A pupil after my
own heart--5O cents q cake.' cried
!ale.
"a dollar. and Well make it warm.
delicate old rose" sang Rodney
each cake in a separate box. with q
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

Rodney tried to touch him-well.
thought the least l could do was to
back my own son. so l sent Smith out
to make good with him.
That was nice of you," said Mary.
pointed at the deception.
well. I owed the boy a chance any
how" said Martin. softening little.
then suddenly talking very sternly
again as he caught sight Of Rodney
through the open door.
$50 you're still hanging around. are
you:' he grumbIed. facing his only son
relentlessly.
Eyes. sir, but 1 came to see Miss
Grayson." said Rodney, coming In to
his father perkiE. Come, Mary" he
added to the new secretary.
REALLY going into business. eh!"
scofsed his father We'll. when you
fail don't come sniveliny back here.
You can't count on dollar from me.
You're leaving my employ. of course.
Miss Grayson:"
Il won't snivel-and I don't want
your money. retorted Rodney. i
don't need 1t. Why, if I'd known how
easy it is to raise $4,000 I'd have gone
to work long ago"
Mr.. Martin. ST.. Srinned at Mary.
''You would. ell? Well. what soft.
easy going business have you picked
out?" he inquired sarcastically.
THE soap business" said Rodney.
Mr.. Martin, Sr., was genuinely ar
noyed.
what? Why. you can't make any
money out Of soap"
"Oh, yes. l can"
Il control all the important soap
business in the country"
Il know sou do. but l am going tc
take it away from you"
What" roared Mr. Martin.
'Ye:. sir. I'm goir.G to Ipanufacture
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

aow? he would tackle Uncle William
for $4,000. Would he fall7 Well. he
could try.
Peale stuck his head through tho door
at this moment to catch Rodney's eye
and execute a large and ON the whole
encouraging wink apropos OF the
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21
CHAPTER viii.
Business and Love.

~ ODNEY'S back was turned "a
e. his old life nowhere was no
IL doubt Of that The boy was
usually the first after Mary to
reach the Office. Peale was always late.
Il say. Peale." Rodney would say.
you're late again. It's got to stop.
Here 1t is 10 o'clock"
Don't scold. little boss" Peale would
answer as he hung up his coat THAT
blamed alarm clock-first time In my
life ii didn't go on
I'm afraid that's old stuff" Rodney
would answer sternly.
One morning Peale looked at the lit-
tie boss i'm great surprise
Holy Peter Piper. you've shaved OF
your mustache." he calculated.
Yes" said Rodney. grinning. I'm
just beginning TO get on to myself.
like the deuce. Do you observe the
ciothcs:'' he added. rising and turning
round.
why. you're getting to be a regular
business man. My tuition" said Peale.
You bet your life. Business Is great
fun" said Rodney. Il thought &c
would bore me. but it's immense: it's
the best game I ever played. What's
the news with your
well. I've been on fathers trafl."
answered Peale. I'VE only Just got
back from Buffalo this morning."
"We?' oueried Rodney.
Tro n can%Ia,.>a1
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21
Ito De Continued

the worth of overhead mororail rail.
roads and a fifth Il building ora
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

One particularly large stand ON one
wall bore the legend:
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

The average cake OF soap
gives you Sc washes.
A Cake of 13 Soap
gives you only a.
But
WHAT WASHESI
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21

~ ODNEY'S back was turned "a
his old life nowhere was no
doubt Of that The boy was
The Richmond palladium and sun-telegram. [volume] (Richmond, Ind.) 1907-1939, 1915-12-21
CHAPTER vi.
Chasing Capital.

Chasing Capital.
wv YHAT kind Of eggs do you
M eat?' Peale asked Rodney.
w why. hens eggs, Of
cnY1rSo' RnSrov lonrhoI
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19
Put Farming On Business Basis

The business end of farming what the farmer
an There doubt that the eage child
fern do their share of labor not one of
roses for many or them The seasons the land everything be
just right for big but somehow the selling end the
part of the farm the right time This
of chance though apt fail in that line thought 1t
simply result of criminal egcnc the
himself fixed that he control the selling business
the that he CONTROLS the producing No other
manufacturer and the farmer manufacturer
chance of Cutting the market with his product market
gutted place himself at the Spectator always
teaches every other class
failure but the farmer somehow follows and
nvariabe gets the of Government something to help
helped and fostered everybody recognizes the i'm
of the industry to the country ard there general
the of the lawmakers the State
the suggested schemes operative Practical
under the the Federal
practical helps that the farmer large
taken and knowledge furnished the industry
another of the byway being hewed agents. but of
importance of all ntegeny
dncts of the farm profitable and safely 1t that involves
the South of bonded warehouses better handling
the crop aud strengthen the security of cotton re-
ct The warehouse bill before the Georgia Legislature NAV be
the Georgia farmers grading svste
warehouse receipt will become security and will en-
able the control CT the cotton market be the Of the pro-
Queer, with the ready assistance of the Federal reserve banks The
passage of Warehouse bill will be step putting the farm
business basis and it will he to see that
passes and then that he the benefit OF passage
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19
GEORGIA-BEN HILL COUNTY.

GEORGIA-BEN HILL COUNTY.
E. S. Williford VS.. J. T. Will
ford.
Libel for divorce.
In Ben Hill Superior Court,
January Term.
The defendant is hereby re-
CURED to be and appear at the
January term 1916, Of the Su-
perior Court of said county to
answer t h e complaint of the
plaintiff in the above matter.
Witness the Hon. W. F. George,
Judge Of said Court, this Nov.
18th, 1915.
D. w. NJ. Whitley.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19
Catholic Church
To be Dedicated.

The magnificent edifce which
the Catholics Of Fitzgerald have
been working so zelous to COM
plete, is now a realization of
their untiring labor and unset
fish sacrifices. The electric lights
of latest improved patent by
Edison having been installed and
the exceptionally beautiful altar
rail to match the affairs. All will
be in readiness for the solemn
dedication at eight thirty Wed
nesday morning. The dedica-
tory services will be conducted
by the Rt. Rev. Benjamine j..
Kelley Bishop Of Savannah and
followed by a Solemn High
Mass. Father Schonhardt an
nounced the good news to his con-
gregation on last Sunday and he
with his congregation extends
a hearty welcome to the public
to be present for this occasion,
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19

Mr.. and Mrs. H. L. Baton
announce the arrival Of son at
their home on Merrimsc Drive.
DR.. Ora h a m of A tlanta,
editor of tn e Chris tt an
Index, said he had attended all
the Conventions for the last
twenty five years and that this
had been the best Of them, and
the only one at which he had
not heard a word of criticism by
any delegate. Mr.. Ragsdale
the Secretary of the Convention,
said virtually the same thing.
This is due to the fact that these
are the best churches and the
best town in the world.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19
Nov. 18th. to Dec. 4th.

Through the cooperation of a
number of business men and the
written consent Of a majority OF
the city council the Rousseau
Famous Greater Shows will as
sist in putting a Bargain Week
on in the city. Mr.. Rousseau
has given the personal assur-
ance to t h e members of t h G
council and these business men
cooperating that his shows
WILDE up to date and free from
any Objectionable features. I'm.
der his agreement all manner
of gaming devices are eliminated.
A number of free attractions are
to be featured to make the week
a success.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19

another that specially appeal
ed to him. The value of teach
ing the daily necessities Of these
people, farm work, carpentering
etc. to the boys and sewing and
cooking to the future servant
girls of the people, was the most
practical expenditure of public
money. When informed that
three fourth Of the funds expend-
ed at the Queenland school came
from northern funds and the
private contributions of the
negroes themselves. Mr., Lanier
stated that the thing would not
be possible of accomplishment in
his county, though they also
have a special school tax voted.
Sup. Prentiss came in for a good
deal of praise from the same
source but we don't want to make
the old man feel too proud, he
might not appreciate it. Under
his faithful supervision the
schools have been developed and
it is due to his efforts and the
Board of Education of the county
that the present efficiency has
been reached. Just another
step, the employment of a farm
demonstration and the re-estab-
lishment of the girls canning
clubs with their trained in.
structor, would complete. the
system.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-19
School Notes.

The Pine Street school is a
busy hive of little people. From
800 a. m. to 4:30 p. m. 80 First
Graders are happy in their
educational endeavors.
At present their Historical and
Geographical research is center
ed on the journeyings they ex-
pect to have the Mayfower safely
anchored in Plymouth Harbour
and Puritan cabins built on the
shore.
The shelves from the manual
training department are doing
very useful service.
The grounds are much more
attractive since DR.. Ford had
them cared for. With a little
paint the trash barrel and waste
can will be made less conspicuous
and the window boxes more
pleasing.
The little folk invite their
parents and friends.