The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-10-05

like to build up better business, but
l get discouraged. I'm OFF the line of
travel"
Then create new line of travel by
carrying a line of goods that will
cause travel in your direction"
The druggist shook his head dubi-
ously.
Now, see here. I'm something of a
plunger and I'm willing to put $1,000
into the exploiting of your violet per-
fume if you'll give me royalty of 20
per cent. on its SALE
That seems fair" said the drug.
gist, pulling at his whiskers thought
fully But 1t also seems mad. How
can you get your money back? There
aren't many people that call for violet
perfume"
"Oh, it's a cinch. You can begin to
get your picture-gallery ready, pick
out your man to dress you, and give
the dimensions of the box you want at
the opera"
It was q balmy Saturday afternoon
I
I broadway were thronged by the usual
crowd, made up of Brooklynites, sub
urbanites, Harlemites and travellers,
with here and there a New Yorker
born and bred They moved north
and south, some of them clad In the
habiliments of fashion, but more
clothed in the coverings Of necessity.
A. Tho i,,pottor of Uvf<h oyacua on.1
Broadway and Twenty-third street,
many stopped to look at the huge
bottle of perfumery on wheels that
was slowly coming up the avenue.
The bottle was ten feet high, and
was made of violet-colored glass; bear
ing white label setting forth the fact
that it contained Hoods Wood VIC
let" The bottle was set on four
undiscovered wheels, and the driver
was clothed like page in suit of
violet velvet, and walked alongside
of the bottle driving four Shetland
ponies in violet-hued harness and
bearing violet agrettes on their
heads.
Just who did it or how it was done
was apparent to few, and they did not
tell the policeman; but just as the
bottle had cleared the tracks of the
cross-town lines and had entered upon
the plaza, loud crash was heard, the
bottle disappeared in wreckage OF
glass, and the balmy air was made
more balmy by the penetrative Odol
of Hoods Wood Violet" which wa
| 60, of 4.
third of a block.
The usual crowd collected and the
usual inquiries were made, but no one
seemed to know who had thrown the
Belgian paving stone which lay in the
crush of glass upon the asphalt pave
ment. The ponies had started to rur
but had been stopped almost instantly
. by their little driver. who seemed ex
ceedingly uncOncerned except that thu
breaking of so much glass NATURAL!
D pleased him.
l. For rods around people shifted tn,
t air delightedly Not few felt long
t ing to get out into the country. blu
l. more felt that they wouldn't mine
owning little perfume like that them
selves.
|, 1t could not have been more thai
two minutes after the accident whel
t 20 little pages clad in violet arrived OF
" the scene and began to distribute
r handbills which were gotten up t
resemble miniature extras" Tn
/. handb.llh read:
d Full account OF the cause OF the fra
r GRANGE in this part of the city.
THE bottle that was wrecked at Mad
ison square was filled with Hoods Woo
e Violet If you like the perfume VIII
" | not buy a So cent bottle at Hoods Drug
A Store, Grove street? CT ask your drug
, gist for IL.
: "'Hood's Wood Violet is the mos
delicate perfume on the market Ever
:" one is speaking about it,.
a And every one was 1t was sing,
,f lar how strong and how penetratin
I the delicate essence was. Ladie
D. whose skirts trailed through II Dor
II the sylvan sweetness on their clotha
It for days. Not train out Of tow
a that afternoon but carried some invo
unfairly beperfumed man or woma
q. with story of the sweet disaster.
r? Before nightfall of that day the Ii
t. tie apothecary had more calls froI
r customers than ne had received in
O. week.
y The incident had been enough Of
Ie news item to get into the paper
\, but while some of the editors r.
'e Trained from mentioning the name {
4 the perfumer. IL was noticed that OIL
a. ers spelled his name in full An,
T. curiously enough, those Of the latte
| class had column advertisement
At made up of a picture of bottle of th
O. perfume and underneath IL the inscriI
he ton, Hoods Wood Violet I'll
most talked-of perfume in New Yorl
le Carry the news to your neighbor an
ID buy a bottle for your sweetheart"
al The little druggist made so niue
~ before a month was up that b
~ thought he had better stop ADVERT
AZ ing. as every one must know abol
the perfume.
is My dear fellow" said the adve
rs Using man, who had that da' depo
10 tied $500 in the bank as his re
4 the profits of the first mont ..dve
!. Using should never stop lie seer
of success is advertising and then a
vertising again and then never sto
ping advertising.
~ Now, if you'll get a soda-wat'
We | s,nn,aip ,hat uas made day after I