Warren sheaf. [volume] (Warren, Marshall County, Minn.) 1880-current, 1915-07-14
STUDEBAKER new
MODELS OUT.
Price Reductions Announced that Are
Startling to Motoring Public.
HIGH STANDARD MAINTAINED
Greatly Increased Power, Roomier
Bodies and More Accessibility to
Parts are Important Features.
Quality of Material Also Improved
Upon.

BY announcing for 1916 a seven
passenger, 40 horsepower Four at
1886, and ven-passenger, so h. p.
Six at $1050, Studebaker has once
more startled the motoring public.
] And once more Studebaker has
proved that quantity production,
scientific manufacturing methods and
a wealth Of manufacturing exper-
fence can reduce prices and yet main
tain high standards of quality.
The new cars illustrate more con-
clusively than ever the accepted Stu
debaker policy Of dignity in design.
The Studebaker has never gone in for
unusual lines, believing that the pub
lie does not care for cars that follow
the fads Of style that each new sea
son sees.
One of the notable features of the
cars is the new unique arrangement
Of the seats. The drivers seat for
example is shaped so that both the
driver and the passenger riding with
him have separate seats. This is a
change that owners who drive their
own cars will greatly appreciate. The
tonneau is roomier than ever, and
the auxiliary seats are Of entirely
new design, developed by Studebaker
within the last year. Instead Of fold
ing back against the back Of the
front seat, they sink down into re-
cesses in the floor, completely dis
appearing when not in use. And thus
extra room and ease Of entrance and
exit from the tonneau is provided.
Exceptional care has been paid to
the upholstery of the new cars. The
leather used is the finest grade Of
genuine, hand-buffed leather on the
market. Fa
The principal feature and that Of
deepest concern to motorists is the
greatly increased power of the new
Studebaker. motor. Hills and rutted
roads will have no further terrors for
the proud possessor Of a new Stude-
baker. Brake tests on the Four have
developed 411A and on the Six 54.5
horsepower.
Modification in the luberication
system with an easily read pressure
gauge on the instrument board, leave
little opportunity for troubles from
this source. All piping except the
Head to the guage is inside the motor
Noteworthy in the long list of me-
chanical improvements that the new
Studebaker cars display can be men
toned the following:
The clutch collar is ball-bearing
making the disagreement Of the
clutch much easier than before.
The propeller shaft has been en-
larged from / 1-8 to 1 SIG inches,
ldoing away with anv possible whip
that the longer shaft might otherwise
tend to develop Chrome-Vanadium
steel is also used in the new shaft in
place Of forging steel as is custom
ary.1f
The rear axle is the same design
as usual - the SAFETY-insuring
|Studebaker FULL-foating axle But
the axle housing is larger and larger
Timken bearings have been employ
ed.
| The brakes are larger. easv acting
tight gripping, with 15x2 inch drums
faced with anti-friction Multibestos
and are Of annie size to stop the car
within a few feet. They are equal
lied and the brake equalizer, which
lis Of the most improved type. is set
on the axle housing, eliminating the
|jolting Of the brake-rods and pedal.
| The springs are the usual Stude-
ibaker design-long and powerful
| Semi-elliptic springs are used II
| front. SO inches long, 2 inches wide
seven-leaf type. In the rear, the
Springs are three quarter elliptic
|nine-leaf springs, 81 inches long anc
y inches wide, fitted with shackles al
both ends to take up the end-play.
/ An addition to Studebaker equip
|ment that is found on the highes'
priced cars is the Sparton electrical
lily driven horn. the button in the cen
ter Of the steering wheel.
The top is an improved one-ma1
type. It is of silk mohair on selected
oak bows: has metal bow holders
rubber lined, to prevent rafting o.
cutting fabric
Summing up the increased power
added comfort, more accessibility AM
greater conveniences, with a NOR
i handsome appearance than ever be
, fore, these cars at the prices ar
epoch making in the history of tn
q Industry. ,.
J, The wheel base Of the Four ha
,|been increased to 112 inches. TIL
| seven passenger touring body is t
| lsell for $685.: the three-passenge
j roadster at $3.50, and the three
i |passenger Landau Roadster at $118e
i The whell base Of the six is increa
: ed to 1872 inches. The seven-passen
Z Il j /. = = 4 -