Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-01-14
IBTO SHOW GREAT
d EDUCATIONAL FORCE
IN MOTOR WORLD
Frperts Explain Vital Fea-
bres Of Cars, Thus Bring
! no Product and Consumer
/ Closer Together.

,,i.lsnown local exhibitor at the
.np,isl show of the Philadelphia
a.-nobile Trade Association, In the
heagsnoiitan Building, Broad and Wallace
10y, l.,s remarked this morning that In
zntrion the most impressive factor at
=. now Is the wonderful educational OPP
us,anItv afforded the spectators. Thou-
snds OF persons who attend the auto
asgi. shows at New York, Chicago. De-
nou"S ,, poaton and other cities get only a
Fo'ss-aclal idea of the various models on
1spiay - IT,, A., -
"a. gone 10 the extra trouble of having
~.srienced lecturers explain, In mlnut-
y. 5.iaiI. the advantages to be had from
-,,tsl features of a car. 1t has been
49, that unless special effort is made
y rsat the difficulty there is no oppor-
,,..,,y and little inclination on the part
- tbe visitors to understand the char
.stsristIcs Of the various cars The
rsnufacturers are offering the public cars
y hsarty. and It is only right that strlk-
4 noints be brought to the attention.
rood many of the local exhibitors
,svs appreciated the value of we'll
,-torned official, and as a. result the
.rsrsre visitor will be rather pleasantly
.rsrrised when shown the finer points of
~ automobile industry.
y onA Of the sensations at the show Is
a, dlsplay Of the lowest-priced six" In
,bs country. The exhibit has been Great
pr favorable comment. The six is not
ANAL car, but is a five-passenger tour
~ car of generous size.
~ Mcnamara. a Boston automobile
authority in printed statement recent
X said: perhaps the greatest beneft to
4. derived from any automobile show Is
~ moral effect 1t will have on business
n general. The success of automobile
shows is most remarkable this year. COM
ne AZ tiiey do, when conditions were not
considered any too favorable for market
M large numbers of motorcars. 1t Is
huIte Characteristic of the automobile in
tustry to display a progressive spirit un-
ar any condition. and the enterprlsing
manufacturers, instead of waiting to see
vhether matters improve, went right
ahead with their plans. bringing out new
models that were bound to appeal to mo-
torcar users. These new cars are better
made than ever and are offered at at
hactiye prices, so that the improved ar
tcle may now be obtained at a lower
cost to the consumer. In this way the
nanufacturers have created fresh de-
nand for their product"
Few purchasers of high-grade motor
nrs realize the vast expenditure of cash
ind energy that precedes the manufac-
tnre Of new model. 1t is stated by the
Packard Company that 1t experimental
for years before bringing out its first six,
and even in its present advanced stage of |
Development spends from S30O,0O0 to $780,
90 year In engineering forework
The experimental work ranges from
rough riding over mountain trails to 800 |
hour tests on the dynamometer. This Is |
The price paid for keeping abreast of the |
tines to satisfy the demands of a hyper
critical public. Probably four-fifths OF |
he energy is put forth in finding out what |
no 10 do.
The toughest and widest trails Of the
Nr West are selected for testing sample |
ears embodylng various experimental de-
Velopments. These cars are hammered
through the hardest road work that hu-
nan endurance and skill can execute.
Drivers like S. d. Walden, vice president,
and j. G, Vincent, chief engineer of the
packard Company, hurl experimental cars
through thousands of miles of desert and
mountain roads with the knowledge that
ns is the only treatment that will estab-
nsh beyond any possible doubt or perad-
venture that there are no structural de-
hcts and no weaknesses of design in the
cars under observation. Walden. who
recently returned from test trip during
Which an experimental car was taken
nom Detroit to Los Angeles and back,
afovs 1000 miles in three days, from Albu-
slefque to Kansas City. over some of the
worst going In the Southewst.
OWING to lack Of space at the auto show,
ne Aetz flrm arranged private exhibi-
uoh at its rooms, 33s-S4O North Broad
,rest Crowds have been attracted daily
q the extra fine display.