The Ordway new era., 1915-03-26
Proper Cooperation
Will Secure Factory

al euOEU 10 ooiuk moOo W ecCuIO
milk condensery for Crowley county
and the undertaking should be parti-
cipated in by every section of the
county. The Chamber Of Commerce
Of Ordway ia working on such an
undertaking not necessarily to secure
. condensery for Ordway, but to get
one located 10 Crowley county, and
with this In mind there should be one
and only one idea. and that is to work
in conjunction. When company is
nnally induced to locate a plant let
its representatives decide on where,
In the county, the condensery shall be
placed.
Should each Of the tonws go out
independently TO land this or any
other concern wherein pressure must
be bought to bear such as Ia necessary
10 this undertaking, failure will be
the only reward. Let every individual.
every commercial body, and every
other organization which might be-
come interested in this effort, work
along the came line. that is, put the
proposition up for plant in Crowley
county, not At Ordway, not at Sugar
City. NOR Crowley, nor Olney. 1t
must be remembered that the entire
district as q whole. put together,
shaken up and spread out again will
look pretty small to milk concerns
who have the choice of counties by
the thousands over these great
United States. The moment the
Hslvetia, or any other company begins
to receive letters from Ordwsy urging
. plant located 10 Ordwsy and another
from Crowley insisting that 1t be
placed there, then is when the men
behind the concern will drop the
proposition. They will not be
Interested 10 going into community
which Is divided Such nrms don't
care rap for ordwsy, nor any other
town 10 .he county. >Show them we
Asve or will have cows sufficient to
run plant the size they would con-
descend to be bothered with and
they'll talk business theo, and only
then. g'i ~ "s
its plant, there Was no strife NOR is
there any now. Asfsr away rs Holly
milk goes to this plant and the
farmers prosper and the cnmmun ity
prOspsrs as result Of the Lamar
plant
Some may say then, why bother
with such companies as are these re-
ferred to. Why not get ie some
smaller concern which is not so par
ticulsr? Again II might be asked.
why not organize cooperative con-
densery and run 1t to suit ourselves.
There are several reasons why such
= plan would not be SO good, and II
there are ideas to the contrary the
New Era will gladly give space to
them. And along this line we desire
to state that the columns Of the paper
are open to any and all to discuss this
or any other proposition.
A few reasons 10 favor OF = big
concern, the biggest we can get,
follow:
lit never pays to set a standard
low. There's nothing small about
this county unless we think 1t our
selves.
PA big concern such as Ia the |
Helvetia has market for its product
without waiting.
ga small factory. such as would
be eo-operative plant must Of
necessity esta blish this market.
4-Wholesale houses refrain from |
handling brand of goods not ad-
vertised. They must keep for sale, to
the retailer, the goods which are
known, because the retailer can sell
snly what the people demand. Con-
sumers demand known brands of
goods no matter what the nature.
5-To get this market bv making |
the brand known costs vssts sums of
money, And as an illustration Spear
mint gum makers spent o., QUO, 900 the
first year.
6-Tben when brand is advertised
to the public and the demand grows
goods must be made to supply the
trade. Being "just out" will soon
kill the business.
7-Finding q market requires an
expert. Doing anything requires
man who knows how to do IL, II It is
done successfully. A man who would
know the milk condensery business,
capable Of going out and selling q
product on the open market, 10 . man
who could command big salary from
q big concern. Such . man draws
IS, OOO:and upwards per year, and only
big concerns are able to pay such
salaries, so\ . partially experienced
man conld not get far bucking up