The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1915-01-07
(By E B. Templer.)
HE only way to sell what you
have is to LET neoOle know that

tSOPtN AAo" ShoS
You have it to sell. You may be
able to do this by word of mouth in
the town where you live but if you
wish to reach the buying poultry pub
lie you must advertise.
When you are just making the
start with advertising work it may
seem to you that it is money thrown
away to pay for space in a paper. 1t
Is barely possible that this first small
investment may not bring the returns
that will cover the initial cost but by
persistent advertising you will achieve
success.
To build up a mail order business
in the sale of stock and eggs, you
simply must invest some of your
money in letting people know that
you have these things to sell. This
money will be returned to you many
fold during the succeeding months.
Just consider the S. or $40 that
you are willing to place in advertising
as money invested. You al look for
extra good dividends from this form
of investment and you will become as
enthusiastic as some of the large
firms that advertise so extensively in
the newspapers and magazines. They
know what brings the business, and
are not paying several thousands of
dollars for a single page for n issue
Just for the fun of it. They reap a
rich harvest, and have come to know
that they must keep their wares con-
stantly before the public if they are
to continue in business.
Judicious Advertising.
If you are running a small plant it
Is not wise to expenda large amount
Of money in order TO let people know
that you are in business, but a few
small ads wisely and timely placed
will do as well.
The classified columns are a bless
ing to the small poultryman as they
give him a chance to advertise at
small cost. Just look over the CLASH
fled department of any poultry jour
nal and you will find here names of
small poultrymen who have been US
ing these columns for months and
years. Now they must find them a
source of profit or they would dis
continue their advertising. This in
itself should convince you as a be-
ginner in the work, that there is
profit in careful advertising.
Then something may be said about
timely advertising-if in the Fall you
have a lot Of choice cockerels that
you want to dispose of, just run an
ad in the classified department tell
ing about them. You can put in the
amount you wish for the birds or not
as you see fit. If you want to try and
sell them and are willing to take a
fair price for them state it and you
will be surprised to see how many Of
them you will sell.
Don't advertise eggs for Matching
In the Fall or early Winter, and cock
erels well along in the breeding sea-
SON.. We have noted many times
small poultrymen doing this and it is
simply throwing money away. You
do not see the large dealers doing
this for they know the cost of their
space and wish to utilize every issue
for some practical purpose.
Local Papers Best.
AS a beginner it is better to adver-
tise in your state paper. The older
and larger breeders do advertise all
yer the country and get orders from
almost every state in the Union, but
you should endeavor to l~ocalize your
work for a time at least. 1t may be
that you have no state paper, If not,
then advertise in the one nearest you
that has a good circulation.
A paper with $4,000 subscribers
must have some pulling power, and
remember that the chances are that
your ad will be read by a large ma
jority of them who do not peruse the
columns of the classified department.
l think that almost every reader
reads them, and enjoys knowing what
people have to offer. Your ad may
just appeal to several and you will
receive letters Of inquiry from them.
The paper has then done all that 1t is
expected to do and it is up to you to
make the sale.
Care in Writing the Advertisement.
Have some method when you write
out your ad that you wish to send to
the paper. II you do not know how
to write an ad, then look over sew
eral that you will find in the paper
that you have. You may find n or
two that appeals to you and seems to
have some convincing power. While
it is not well to copy someone else.