The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-12-17
AWAKEN PHILADELPHIA

Continued From First Page.)
bled. In order TO get an idea of how
many might he counted upon to form
the class cards were distributed among
those attending. by William j. Mol.
and several of the tentative applica-
lions were signed and returned at the
close of the meeting.
The local committee cooperating
with Mr.. Duke and the education COM
luittee of the international orRaniza-
tion for the establishment of an adj
vertising class in Richmond is COM
posed of Messrs. Moll. Layheld and
Bioombere.
Want Delegation of $50.
Mr.. Lindeman. reporting on results
attained in securing membership for
tue Ad club delegation to the next
convention was optimistic, though he
had run against a number OF OBJ
stacles in the shape of men who do
not as yet see their way clear TO book
themselves for the trip He de-
clarea that a delegation OF $50, head
ed 10y brass band marching In Wash
iEgtou and Baltimore on the way to
the convention, and In Philadelphia
Just before the convention began
would let some people know Of Rich
mond. and he expressed the hope that
SIR. Houston would help by his talk
in bringing the size of the Richmond
delegation up to that number.
Mayor Ainslie. in welcoming Mr..
Houston 10 Richmond paid tribute to
the accomplishments OF the Richmond
Advertisers Club In the few years that
organization has been III existence. de-
c!ar.nE a great change has come over
the advertising. that truth has come
into IT, replacing fraudulent and I'M
truthful statements
The Audience introduced.
Mr. Layfeid called upon DR.. Free
man to present MIR, Houston. speaker
Of the evening to the club. which the
journalist proceeded 10 do In his most
happy manner. DIR. Frceman quite
reversed the usual method of intro
ductsou of the speaker. prefsrring to
present to the speaker his audience.
DIR. Freeman, as did Mayor Ainslie.
spoke of the change in local advsrtis-
ing of the coming of truth In the pub
LEFTY, and he assured the visitor that
this was one of the results OF tho work
of the local advertisers club. The clubs
full realization OF tho truth OF these
and other modern truths was empha-
sized by the speaker:
Advertising is now regarded as the
surveyor OF the bounds of business.
lie J5-GIu measure Is LnE SISAtGSl
surveyor In the world.
The advertisement Ia the salesman
who enters every home.
advertising Is the subtle voice of
"a new Psychology; the trumpet. whose
tones will not be drowned by pessi-
mism"
Empire Builders 10 Weed.
Mr. Houston after telling OF his re-
cent travels. official visits to adver-
Users clubs in the South, arc his
attendance upon meetings Of the South
ern Commercial and the Agricultural
Commissioners Convention. and speak
Ing In most optimistic way OF the great
resources OF the South. interested the
club by detailing plans he has out
lined to the Southern Commercial Con-
gress for the ADVERTISING. In ma
ton wide campaign, of the Souths op-
portunities. He spoke OF the empire
builders Of the Northwest who have
carried into Canada thousands Of
American farmers, whom the South
might have had and expressed the hope
that such builders of empires may come
out OF the South.
He spoke OF the value of competition
among the advertising clubs in effort
to produce most effective advertising
campaigns and told OF having suggest
ed to the Southern Commercial Con-
gress the opening Of such competi-
ton among the clubs for tho purpose
OF securing the best possible plan for
the campaign which he believes the
Southern States. collectively. should
launch.
Wants Pure Advertising Law.
After talking on the relation o: the
ad club movement to business Mr..
Houston told OF the work being done
BY the liz vigilance committees of the
associated al clubs, OF the adoption
by thirty-two States OF laws to pre-
vent untrue, deceptive and misleading
advertising and cooperation between
vigilance committees and postof'ice au-
thorities. and OF the Associated Ad-
vertising Clubs OF the Worlds cam
paign against the crooks in business.
He urged the ad club to secure pas
sage of the truthful advertising law
in the coming Legislature.
Mr.. Houston told of the recon. APP
pearance of the international organ
ixations committee before the Federal
Trades Commission, when that ccm-
mission was advised fully Of the efforts
OF the ad clubs 70 drive the crooks out
OF business. He told Of the card In
dex system In the associations offices
In indianapolis by means of which
tabs" are kept on the movements c.
other parasitic advertising concerns
who are hilking the people OF their
money and divertinE 1t from legitimate
retail business channels.
He told of the work OF the associated
"A ia accordance TO suggestions made
by the educational committee OF the
Associated Advertising Clubs OF the
World. and expressed confidence in
his belief that within short time =