The Detroit times., 1915-10-05


Would You Spend
200 to Fight tuberculosis?
william DeKeine, director Of the
rloais Division Of the State
6 ~ Health, indicates in the sub
= lsttor of inquiry . conscientious
1 to make the best possible DISPOSE
~ the funds appropriated by the
~ diminishing the ravages OF
cnJpsis In Michigan:
uaitor q Detroit Times:
vxitiux you for advice In regard to the
go campslgn against Tuberculosis. We
- anxious 70 make this campaign sue
- ana ws need al the help we can
E{EVo want fun value for every dollar that
1900 o. this 100000 appropriation made
Ut legislature.
cully realise that the newspapers In the
~ the back bone Of this great under
- The work done BY them for this
&viu b Of moro value to us than that OF
E@1kor agency. We must get their heartiest
nacu N this matter. Because Of the
ilnco q your paper In your locality and In
(oAa ma because Of your interest in this
~ sre asking you for advice rs to the best
'RG witch 70 ret the cooperation Of every
thouSht occurred to us that 1t would
oy b : good plan to call conference
ouaDsr men In the state, either at De
sy0saxd Rapids, or Lansing Would this
= ~ excellent way TO get them acquainted
- work. q well - give Ms . lot Of I'm
~ . to how best to help them?
have = letter from you In regard to
5yl WuulA - glad b receive any sugges-
~ uay wish to make, or any advice you
assure you that would greatly
o1ote anything that you may have to offer.
Very truly yours.
WILLIAM DE KLEINE,
Director Division tuberculosis.
4 the editor Of The Times could
" was embodied in the following
- Dr.. DeKleine:
e 1lr:-T best use you can make Of
80 fund for a statewide campaign
44 tnberculosis 10 70 apply II to news
advertising extending through one year
ne1u1ing every eligible Michigan news
Advertising raised . great army in
801 Drftofn Il ought to be able to save a
trny n Michigan
r 1ettW shows that you appreciate the
i06eo e newspaper In . lifesaving cam
~ ce this character Why not gather wis
sfyom the unscrupulous charlatans who
to tuunA newspaper columns effective In dis
80 q fake remedies and have made mil
AUm the sad innrmities Of the desperate
J onlllbls?
Is eux7ying on 62-weeks' campaign. in
ClSo and pesvsutivs. you will have to leave
~ Conscienceless newspapers that are still
11nG ~oonsumptou cures for the first les
No. Sour advertising copy would naturally
x Iyoctsd against the nostrum evil Many
11 en- be saved by persistent warnings
$500 the seductive sure-cure advertisements
y seill appear in some newspapers, the ef
IS g which In to make the victims case more
Dcoeos. and the victim more despairing.
- ssries Of cautionary and hygienic adver.
ntats should be simply worded, understand
ut technical; incisive, friendly clear and
-. The weekly installments should not
49, long, and should be set in type Of bold
y 1oG1ble face. They should bear the seal of
11Ats q Michigan.
oru sure the Michigan Press and Printers
rof1oa, Of which Mr.. Fred W. Gage, of
- csesk 10 president will be glad to CO.
Win you in this plan Of getting the
neasurs Of benefit from the states pro.
6 ~ Z tight against the white plague
- ~ that n there Ia q white plague
~ also black plague-an inky infection
0 ro1Donous virulency runs through the
1o Of The msrcenary newspapers that OF
o for the hopeless. cures for the incur
~ - much . bottle. Just ~ the leper
~ W. compelled to raise bis shrivelled
onA csy ~uncjean! unciean!~ when any.
- health approached, 20 your campaign
Eoooo0pllsh ne incidenta; service for the
~ e stamping upon black plague news.
- the warning. "unciean! unclean!"
Ne readers of The Times have a
~ D1an Of forwarding the important
oombatting the ravages Of tuber-
= Michigan, we will be glad to
- 1hom.
~ ~ SURE, will DIR. DeKleine,
49, Z mat vital and