The Madison daily leader. [volume] (Madison, S.D.) 1890-current, 1915-01-28
farmers ASKED
TO ''BUY IT NOW"
.aunCh Vigorous Campaign to
Restore COuniTy'S Prosperity.
JOINT POSTPONE PURCHASES

tatisties Show That Farmers Had
Most Successful Year In tilstory-if
They Buy II Now" They'll Put
Money Into Circulation and Start
Business Boom.
A campaign unique in character and
arreaching In results, affecting the
eneral prosperity OF the country. has
cen launched with the Agricultural
'ublishers' association national asso-
iation OF farm paperSl pledging it's CO.
'perati0n to interest the farmers of the
nited States. The slogan OF the cam.
aign is Buy 1t Now" and the pur-
,ose a general awakening OF business
throughout the country IL purchases OF
hose things necessary, such as ma
'hinery, implements, building material
md other heavy merchandise. are
made now instead Of the latter date.
Information or the proposed cam
paign was made public by c. e. Rose
water general manager of the Twen-
tleth Century Farmer. Omaha, VINO is
hartman of the special committee OF
the Agricultural Publishers associa-
Iion.
while the campaign should appeal
TO every one" said Mr. Rosewater, lit
should particularly appeal TO the farm
FRS Of the United States. Government
statistics just issued prove undeniably
that the farmers today are more pros
h1 EnA
show that crops valued at S9.S72 1885,
600. SS3,000000 in excess OF last year
were produced on the farms OF the
United States While the manufac-
turer and merchant are struggling 10
make ends meet and that Is the gen.
eral condition throughout the country
the farmers are particularly fortunate
in that they have shown good margins
of profit
Can Make Purchases Now.
The farmers can make certain pur.
chases now which ordinarily are post
poned until the spring months. Ii they
will cooperate in this campaign by buy
ing now they VIII assist materially
in restoring the trade activity of the
country and at no additional expense
to themselves These purchases must
be made later Why not now? The re-
suit Of such 90 operative movement
would be manifested in many ways.
Factories would be permitted to run
full time with full forces employed
many men. now our Of work and whose
families are in need of the necessaries
OF life would be given employment
Jobbing houses would also be permit
ted to run full time In short. the gen
eral unsettled conditions would be cor
rected, confidence would be restored
much quicker than under present con-
ditions and Il general awakening of
business would follow. The farm pop
ulation alone is nearly 4O.0OO.0Oo. An
average expenditure Of $40 would place
more than $iOO.OOOOOO in circulation.
from which every one would reap
benefit. This campaign is not one TO
urge indiscrhminate buying; rather it is
one to urge economic buying. but In
sisting on buying now those things
which must be bought later.
The Agricultural Publishers associa-
ton represents the farm papers OF The
United States. and through the various
publications the appeal buy ii now"
will be carried 10 every farmer In the
United States. In addition ii is pro-
posed TO have every newspaper in the
United States join IN the campaign,
while business men will be asked 70
make the appeal through their adver-
tlsing and other publicity. In Mr.
Rosewaters opinion. the campaign
should be as beneficial as the early
shopping campaign. The country press
will be asked 10 GO operate. Plans In
clude the widest possible distribution
of the Buy 1t now" appeal.