The Hood River glacier. (Hood River, Or.) 1889-1933, 1915-03-04
HOOD RIVER APPLE
ATTRACTS ATTENTION


The San Francisco exposition rs a
huge success. This fact has been set
tied beyond any question Of doubt. The
attendance for the first six days
reached the enormous totsl Of 5o2, OOO,
which is Is, 600 more than the combined
total Of the first six days attendance
at the Chicago and st. Louis exposi-
tIons put together.
San Francisco is crowded with stran-
gers. The hotels are filled TO overflow
lug, and railroad officials say that every
eastern train IS rolling westward dlVld-
ed into hye and six sections Every
day ! am meeting people from all over
the United states, which is conclusive
ldguce that the advance guard OF
eastern tourists is actually here.
lue big Hood River apple Is a tre-
meBdous mt. ! don hesitate to use so
strong an adjective because that ex-
acty fits the case. | have had nearly
a score Of advertising experts tell me
that 1t is one of the three biggest pub
licity stunts Of the exposition, because
Il tlsa feature that everyone is talking
about. 10 fully appreciate this, one
need only to Join the crowd IN front OF
the apple any minute of any day be
Cause there IS always crowd and lis
ten to the expressions OF praise.
The opening day Of the exposition We
estimated that 40, 600 people visited the
Hood River exhibit. lbIs may seem
incredible, but any one not there can
scarcely realize the mass Of humanity
that poured into the Oregon booth 10
tue Palace Of Horticulture for nine
continuous hours. We estimated the
attendance at the exhibit on the second
day, Sunday, about 30, 900, and on the
third day, WashingtOn's birthday, 5U,-
0OO. }. NJ Wood was at the exposition
the first and second days and he can
give you some idea Of the crowds.
The Hood River exhibit was IN place
nearly two weeks before the opening.
had writeups ABOUT II In all the San
Francisco papers, with the result that
when the opening day arrived vast
number of people knew abOnt the col
ossal Hood River apple, ana made
point of seeing 1t.
Samuel Lancaster, the engineer OF
the Columbia river highway, saw the
exhibit today. that's the finest piece
of community advertising ! have ever
seen," he remarked To the writer. Mr..
Lancaster has just installed a Columbia
river highway exhibit in the lranspor-
tation building, N which Hood River
gets splehdlu recognition. inns Is a
painting 40O ieet long, tue last panel ol
which is devoted entirely to Hood RIv-
er, showing a reproduction OF the val
ley from the Columbia river to Mount
Hood.
From the experience of the past six
days, | am convinced the big apple is
going to be very effective advertise
ment for our apples. am confident
when our apples come in next fall VT
can sell several carloads at this exhibit
alone. At the base Of the apple we
have a mound Of Newtowns, Arkansas
Blacks. Sptz and Urtleys, which are
attracting d great deal of attention.
Among the Hood River visitors dur
ing the past week were the following
Leroy Armstrong, A. P.fSprague, MI
aud Mrs. j. NJ. Wood, q. f. Dabney, |
MIR aud Mis-. Samuel Blythe, Mr.. anu
Mrs, Rocco, Of the Upper Valley, Don
othy Epplug, Mrs Marion Mackae, MIR.
DOVal, Of the Upper Valley. and Roy
Brock.