The Prescott daily news., 1915-09-15
Continuous Show S
 From 7:3O p. m. Pictures Changed Daily
THE ONLY WAY

MalI-OfUeG houses nave Deeii d CilOtfl in the side of local merchants the country over for many years. They have been denounced by business men and attacked in editorials time and again but each annual statement shows more business done and better profits than the year before.
 People may be exhorted to trade at home-to support home industry-un- til doomsday. but unless the local stores in the smaller cities throughout the country adopt the same methods that have made the mail-order busi- ness so profitable, these pleadings will be in vain.
 Advertise Advertise is the basis of the success of these big concerns and the manner in which the Tough ton (Mich.l Mining Gazette points out the faiings to those merchants who complain most against mail-order com petition, will be interesting to many publishers. After referring to the periodical denunciation which mail order houses receive the article says
 But the mail-order houses go right along doing more and more business just the same and notwithstanding. They now are planning on a nation wide newspaper campaign to follow up their catalogue business. Business men cuss them and try various and divers means of attacking them. But abusing the mail-order houses never Is an argument. Saying mean things about them is making them friends. Talking about supporting home indus try doesn't get very far because the average business man who talks about patronlzng home business usually ouys more or less of his own personal necessities somewhere else. There is ohly one way to compete with the mall-order house and that is to do ouSnesa the way he does it. Don't SSN Tor sympathy because you carry a lot Of bad accounts on your books. Oieah em up. Don't complain about HIS prices when you can meet them. Meet them and let your public know 'na' you are meeting them. Do your auVeftlsng and do it more effieciently '"'i ne does. His once a year cata- lOsue Isn't in it with daily announce H'e"'S ol prices. We are not suggest mg mat you run one big advertise n'ent Tor a week or anything like that. out make your advertising valuable ;. ''S very attractiveness, its continu- "s, ana the plain statements of goods M "u prlces' We can show you dozens aaa a' are doing it every day in the Ga osS ~ lhey are not sitting in the rear nu or the store kicking about the n'ti. %l,.Order houses and the ungrateful tns They are putting in some f.a 'e each day getting good, straight to ~. .'ne-shoulder advertisement ready cona. ,i'' Tn the morning. They are dis is iI'ing their bills. Their business tbos sOIo' % They look prosperity and nos snow It, too. They are making nf O',ey and thinking about what sort Th al automobile they will buy next. plo are are beating the mail-order peo- rio,, r,e because they run their business minnto keep their collections up to the and '1; ton peat the mail-order prices, tmo t r 'ne people about it all of the porto.. nat last item is the most inn Of +ny th not print this for the benefit wav" '"Ose local merchants who are al- outot o pleased to have you denounce hear own buying but who cannot
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