The Dolores star. [volume] (Dolores, Montezuma County, Colo.) 1901-current, 1915-02-05

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Vase YOUR MONEY IN YOUR
OWN COMMUNITY.
have eadsavorsa to arouse In your
mines . feeling Of dismAy at he
thought q what roo have been doing II
sending yosr noaey TO the mail order
houses Instead u spending your dol.
lars at hooe md thereby helping your
local oo00unitiss to prosper.
II unFsslricted terms I have char.
actssise6 he folly Of helping big cor.
Doeatioas 70 prodt 1t the expense Of
yoar local nsrchants. I have tried to
show yoa he criminality. against your.
self. your townspsople and your d.
sosadaats. Of scorning the prosperity
Of yoar own communities and deliber.
atsly working against the interests Of
your own towns By sendins your funds
to the city.
have depicted the foolishness OF
buying from mail order houses whom
you caA obtain Just ~ good or better
merchandise from your own local mer.
chants and I have exposed the meth.
DDS IN vogue In at least one mail order
concefn.
These articles have been addressed
to those q you who live in the smaller
communities and In the country
where you are compelled to rely ON
individual honesty among yourselves
rather than on the pledges OF men
who do business with brass bands
and pages Of newspaper advertising.
Experience 10 the greatest and the
best teacher and my experience has
taught me that II Is preferable to
transact business with a man person
ally known. rather than with an un.
dednable concern without identity eX-
cept ~ corporation In the big cities
we are compelled to deal wholly with
the latter, while in the smaller cities
and towns you can meet the former
face to face and do your business d.
rect.
In buying and selling there is no
dealer or merchant that does not know
that the crooked deals come home to
roost-therefore II IL the better part
OF discretion. a. well as simple hon.
esty, to give full value to . customer.
The dealer in the small town cannot
hide behind . corporate name or con-
ceal himself in q private once from
the customer who has been fooled.
He must face the music In case he
transgresses. and he realizes that he
must satisfy his customers or he will
lose them.
Honesty 10 bred in small commu-
nil Ies and 10 fostered. while In large
cit1ss II b only too often lost sight Of
because Of the immunity that comes
with not meeting the customer in per.
son. Clerks and other employees
must bear the burden OF reproach and
censure while the man higher up"
never hears Of such things. Excuses
are all readymade and framed to
meet all contingencies by the heads
OF mail order houses and In case of .
complaint from . customer the cor
respondent ~ . rule merely indicates
a certain form letter.
But In your own home town your
merchant meets you face to face and
he Is always on the job. He can al
ways be found ut his place OF business
and In case Of complaint he ID right
there TO see that you are satished
before you leave his store. He wants
20 please you and he will try. sincere
ly. to please you. He wants to hold
your custom.
Now isn't this a much better way to
deal than to send your money away
10 the city! Isn't II much better to
deal with q man In your own commu.
nifty, and pay him your money. rather
than to send 1t away TO the big mail
order house in the city. where II II
treated exactly like SO many thousands
Of other orders? Isn't II better TO
deal at home and keep the cash In cir.
culstion In your own community, than
to send the dollars away where you
or your neishbors will never see them
again!
Dollars will breed dollars. Money
In your community will create pros
psrity for yourself and your friends.
Keep the cash at home and business
will be better all round.
Some Of you will say: There are
so many things that must send away
for"
In such . case. why not let your own
dealer send for them for your He 10
In business. He can get Wholesale
prices where you must pay retail. That
IL why he ID In business. He must
make Q profit In order to pay his rent
and support his family. He must make
profit In order to BE- able TO carry
the things you require on his shelves
and counters.
II you need something that he does
not carry In stock. just ask him to
send TO the city for II. He win do %
gladly. He will obtain = discount OF
the retail price and this will Afford
him . small profit for his labor. You
pay 10 him the same price that you
would nay TO the city merchant or