The Republican journal., 1915-04-29

| IL i-st session opened in the club room at
library at o'clock, Friday afternoon,
" Prof John C. Millett of the English de-
rent introduced MIR. A. H. Jones of the
tsand Courier Gazette as the presiding Of
E " O. Fuller, who was to have presided
ito have spoken at the banquet in the even
nsHy friends and admirers. MIR. Jones in
x1ceC Is the first speaker Dean j. N. Hart
hs University, who welcomed the visiting
|SiPaper mer and expressed the hope that
benefits derived from this institute will be
cu8t OF an annual pilgrimage to Orono to
rnke Of the benefits of such an innovation
kte Newspaper Institute. He expressed the
lrecatiOh of the University OF the publicity
|Ftlits work by the newspapers of the State.
|ltald' The University is an educator along
Ines and | take great pleasure indeed in
|eeHlng another educational phase of our
|z the Press, the peoples university"
francois J, kueny, instructor in Romance
|nsuages who had been connected for some
|nsVth the Western Advertising Co. of St.
%s, Presented some interesting facts about
neet car advertising in the larger cities. His
|Ateci was National Advertising and he ad-
aIec membership in national organizations
adyefllslHg rather than placing faith in
llHola effort Prof. Kueny characterized
newspaper men as the merchants of op-
~RR taI class which take one or two cents
|''3 Gay from the millions of reading peo-
f'A1 l iusn give this reading public one
YUsAd collars worth of optimism.
Il t"es Of the Aroostook Times, Houlton,
"e AtA} speaker and confessed that the
@.,g' assigned him, Independence of the
'AOp Was somewhat puzzlipg, and that he
''' SIMPLY tell of the work of getting out a
N-'' newspaper, speaking from personal
T'nslce Like most, if not all weekly news
T'S ne has two press days. printing one
saturday, and the other on the day of pub
%"OD de said that on making up on the
'~ publication his matter came out within
'Nk'a, over or under, and one country
%' VINO sometimes has to carry over from
lour columns, because of advertising
4'Hg In late, or to set additional matter be-
u Advertising ordered out at the last
-''s' would like to know how he does it.
>, L. ogler OF the Camden Herald spoke on
"'Slhg Rates." basing his remarks on
A, F''' ny The committee on advertising at
l. '''uafy meeting of. the Maine Press
-'''Ilaoo embodying the results of en-
|rp. 'uufessed to the editors and publishers
H., newspapers. He said it was found
,'s'e Was great divergence of advertis-
n. 's VI TINS State and he thought the news
Ia o.. 'i should get together and agree upon
H.; Dy i uniform rate based upon a cir
%" Oi lJOo. Something may and should
H. " 'hlS direction, but circulation is not
h, eirtct basis for the advertising
|a.s;- he~spaper. The quality of the
h. i. anu the character of its circulation
h.. p'f'ant factors. Years ago the Maine
|s ''''atlon adopted rates for advertising
Ia, printing and they were printed year
Il An. >'' IN the animal reports. but we doubt
|Nh. VNe followed them and finally their
saa ''" was discontinued. We fear that
m.s'. the case now, although there is
Asss, |'On but that the Maine press would
|a,d. " The adoption and adherence to
'a'es Tor advertising and job printing.
ass. ~eea' business manager of the Bangor
ssel. .4pse subject was Things to tell the
|a,e,ss; read practical paper on soliciting
W ]or. d and Arthur Staples of the Lewis
lsan ~, p'i 81 oke Interestingly from his many
sps, aperience in all departments of news
|hy ,nS A' He expressed the hope that fair
sss, accuracy may govern every Maine
'aak p'ne M In appreciation Of his chief,
Dngley, and of the distinguished