American Falls press. [volume] (American Falls, Idaho) 1907-1937, 1915-10-21

IDAHO Is BEING HERALDED IN EAST AS
HI STATE THAT is JUST BEING BORN"
Idaho's time is coming for it is a "state that is just being
born" Under this caption, N. W.. Aver & Son, an advertis-
ing agency of Philadelphia, New York, Boston and Chi
cago, pays the Gem state the following striking tribute:
Somebody said, The west is growing old.
Idaho is a new state. admitted in 1890, but she is already
old in her ways.
The fact is, Idaho began where other states had ar
ried after a hundred years of development.
Cross over the Bitter Root mountains and go west thru
the great timber regions until the little stream you fol-
low has grown into a great river, carrying tens OF thou
sands of logs to the saw mills, and the country looks new.
So does any great forest and lumber country look new.
But go into the plains country, and you will find they
have been operating machines, lighting, heating, cooking
and ironing with electricity for a dozen years.
Pretty good indication of a new states forwardness,
you will agree.
Can Verify Figures.
Idaho reckOnS her advancement in multlples. You are
not left to depend alone on the enthusiastic stories you
get when you talk to Idaho people. The figures are easily
verified by the government census.
In 1909 the states rough lumber product was ten times
as great as in 1899. Her shingles four times as great.
Dairy products seven times as great. Flour and mill pro-
ducts nearly four times as great. In these ten years, 1899
to 1909, her manufacturing interests, as a whole, had made
an increase of GAG per cent.
That is the manufacturing item alone. 1t takes no &C
count of the diversified farming-the grains, the valuable
fruits-and the mines. They would tell the same story.
For instance, we cite the 10000 tons OF beet sugar produc-
ed in the state in 1909.
There is inspiration in the quick development of the
resources of this big state, tenth in area in the union.
Travel through ldahos apple, apricot, cherry and peach
orchards, and her grain fields, noting the fine lands along
side yet to be cultivated, and you get the impression that
the state is just being born.
There is room in Idaho to do big things. The state has
ten million acres of as good land as lies out of doors and
plenty Of water in her rivers to irrigate it. Her virile
people are at it. The number of farms has increased 7f
per cent in ten years. Irrigation works to cost $l5O!0OO'
600 have been planned and approximately $40, 100000 have
been expended.
If you want to see how the state is multiplying values
we remind you that applying water to this Idaho lane
raisesits price from a few dollars to several hundred dol
lars per acre. Remember, there are ten million acres Of
it and water in abundance to do the job.
IdahO's Time is Coming.
What has this passing glance at a prosperous new stat,
got to do with Advertising Headquarters located in Phil
adelphia?
Idaho's time is coming. The superior Nampa apricot
must be better known. Growers of luscious Twin Fall
apples and peaches will wisely trademark their fruit ant
introduce it to the world. Then this national advertising
agency and the people of Idaho will come into closer re
lations.
The quickening hand of advertising would be a grea
aid right now in putting good farmers on those ten mil
lion acres.
We are ready to extend the same well considered ad
v~ertising services to Idaho interests that we are render
ing people in other western states. Our business is EN-
phatically national, Correspondence invited"
Aver & Co. neglected to state, probably because they
did not know, that Idahos dry lands are now and in future
will produce more valuable crops than her irrigated lands
and will support more people. Idaho has other resources
worthy of consideration. She produces 40 per cent of the
duction of the precious metals, third or fourth in wool
and among the leaders in the lumber industry. Idaho is
just beginning to develop, and is a good state to come to
WHAT TO A AND WHY.
Health demands sufficient food to supply the energy