Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1915-02-25
COOPERATION BENEFICIAL.

CO-OIERAIlON BEN EFICIAI.
E. H. Burritt is known among the
greatest merchants of the continent;
nor is he a stranger among the less
prominent mercantile spirits of the
country. His is a familiar name
among them, not more because Of his
remarkable success and the wealth
that accompanied it than for the
methods he applied and the policies
he pursued to insure them. His ca
reer as a merchant has not been pyro-
technic or sensational; rather has it
been marked by gradual, substantial
growth founded on common-sense ap-
plication of methods to reach the
people, obtain their confidence and
esteem-and keep just bit ahead of
his competitors.
At a meeting of the New York
Newspaper Publishers Association
recently Mr.. Burritt delivered an ad-
dress on the subject of Advertising
in the, Country Weekly From the Ad-
vertisers Standpoint" The talk, elo-
quent in presentation and practical
| in thought, his conclusions being
based wholly on his own experiences
and the demonstrated reasons for his
success, created a profound impress
sion
In a speech to merchants and ad-
vertising men Of Los Angeles some
weeks ago MIR. Burritt set forth, in
very positive and convincing man
ner, similar views.
From Merchant to Merchant.
Coming, as Colonel Eurritt's ad-
dresses do, from a very successful
merchant to merchants who would
happily emulate the speakers exam
pie if they knew how and could sum-
mon the business courage to persist
in the effort, his policies suggested
are worthy of more than passing
note. They should be analyZed thor
oughly by every merchant and ap-
piled judiciously on every possible op-
portunity-for not a merchant may
be found, from the peanut vendor to
the proprietor of the great depart
ment store, who doesn't nourish an
ambition to succeed. What Merchant
Burritt says, therefore, ought to be
regarded by merchants generally as
a good text for business study.
The Tidings will quote two para
graphs from Colonel Burritt's recent
speech in lie Roy, N. Y, as being in
direct line with what it already has
many times suggested on the same
subject matter; not necessarily fol
the sake OF repetition, but because
the plan and policy designated as be.
, ing judicious and profitable come
, from a man who has, in a business
life of strenuous activity, fully tested
them as an ambitious merchant. In
addition to that, merchants who are
not deaf to wise counsel would gen
orally prefer to accept it from a sue
cessful promoter OF their own line Of
business than from publisher who
= no matter how practical may be his
plans for assisting the merchants oi
, his home town and however sincerel!
, he may present them, is all too fire.
/ quently regarded as business theor
, list.
Cooperation Beneficial.
"a much closer cooperation be-
tween the merchant and editor" sale
Merchant Burritt, would he of grea
benefit to both. The quality of ad
vertising that appears in paper ha'
much to do with its influence ant
success, as we'll as its real worth tC
! the advertiser. The time will doubt
( less come through this close co-opera
ton that practically all of the avail
, able advertising space in countr.
9 newspapers will be used by local ad
5 vertisers-the merchants and th
{ farmers of the community. Our in
r terests are so interviewer that tn
closer we cooperate the better tn