The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-09-23
HINT MRS.. HEATH Is
BOOSTING ONE SOUP
Housewives May Accuse the
National President Of
Partially.
PUT UP TO COMMITTEE

Members Of the Montciair. ". j..
branch of the Housewives League were
much interested yesterday in the report
that Mrs. Chauncey H.. Marsh. presi-
dent Of the branch. proposes to call the
attention of the executive committee at
next Tuesdays meeting to the fact that
. circular letter. bearing the name of
Mr.. Julian Heath. the national presi-
dent. indoreins a certain kind Of soup
had been sent by Mrs. Heath with an
advertising circular to league members.
Mrs. w. r. Osier. president of the New
Jersey Housewives League, said at her
home in Leonia asst night that Mrs.
Marsh had spoken to her about the cir
cular letter and had expressed fear as
to what effect the Endorsement would
have upon the league as an organization,
Further h that Mrs Osler declined TO
make any
Mrs. Marsh refused TO say anything
regarding the matter in a OF next
Tuesdays meeting.
Only Omcially Recommended.
Mira Heath said last night at her
home, 175 West Eighty eighth street:
II have never personally recommended
anything In my life. II Is the function
of he national executive committee to
Investigate and pass upon anything that
housewives buy. We have always done
constructive work. and hat construc-
tive work led US to the point where the
members Of our league asked US what
OF different brands of foods and various
other goods they should buy.
THE logical stem was to take a no.
sition and investigate and officially pass
upon all goods. The present day house
wife has to buy with money In
the days gone by her grandmother pro-
duced out Of the raw material. The com
mercial cannery, the commercial bakery,
the commercial laundry. therefore. be-
comes an annex TO the housewives
kitchen.
w are just "a responsible for the
foods which we buy from the factory
as II we produced them in our own
kitchens. In other words. the house
wives have got to have full knowledge
Of everything they buy.
We have asked our members to in
vestigate personally their bakeries. their
canneries. their ~laundries. All the mem
bers. Of course, cannot do this, there
fore the national executive committee
investigates and acts for the members
oi' pdSSNc tpoli aiiu iiihoAc'' anu
recommends. This is the position of the
twentieth century housewife.
Small Cans Made to Suit.
"A we'll known soup company put up
a large can Of soup. Thousands of house,
wives kept asking the league officers
why the company didn't put up II
smaller can, the large can being far
too expensive for most Of them. The
company did put up n small can of
ready made soup and the national
executive committee, which had investi-
gated the company's plant and the
methods by which the soup was made,
Endorsed it. The company advertised
in the Housewives MaOasine. published
by the league. and a reprint of this
advertisement was sent to league men,
bers together with a copy OF the com
mittee's circular letter of Endorsement
III yous find fault with a particular
kind OF foodstuff and say that II isn't
pure many people applaud, but II YOU in
dorse a food that you know by invest,
CATION was manufactured under sanitary
conditions and is pure. then there !!
trouble,
II believe that honest manufacturer
should be indorsed by They
should understand one another. l woul'
like TO have every consumer have ful
confidence in advertised articles. Blu
there can be confidence only when tn,
article Is exactly what II is ADVERTISED
to be. l believe that advertising me
diums should advertise only those thing
which they know are h they arr
represented to he. The honest manufac
tur.r. the consumer and the advertising
mediums should stick together.
III IL my opinion that pure o ant
other articles would not be manufacture,
If the consumer refused to buy then
How. then. are you going to find gu
what In good unless you Investigate
plants and a~nalyze products. n tina
is what our national executive commit
tee Is doing for the members who canno
do the work themselves"