The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-04
PUTS TRADEMARK
ON REAL ESTATE
Schwencke Land and Invest
Mcnt Co. Develops New Policy
to Protect Buyers.

Buying innumerable articles according
60 trace marx Il -u,. c"-v""p occur
renee as to pass notice hut II has re-
manned for a real estate operator to APP
ply n trade mark to his land in the anne
way as a trade mark Ii applied to manu-
featured articles.
The logical method OF selling any arti-
Gle at retail to the public. according to
this pioneer In the real estate field
whose concern has developed thousands
OF acres on Long Island. Is to guarantee
the article. The strongest guarantee Is
made by the use Of the trade mark. The
trade mark. II IL claimed. must stand
for value and n promise OF good service
TO the buyer. otherwise II has no reason
for existence.
"The development OF sales methods
in the field OF real estate led me to the
adoption of IA trade mark said .. l..
Schwcnckc, Jr.. secretary Of the q. Il.
Schwencke Land and Investment Com
pany. yesterday. II saw how much the
legitimate real estate selling PROPOSE
tons were injured by the depredaiions
Of fly by night operators The public
which bought had no means Of dis
eliminating between the two. and 1t was
while looking for the remedy to this
condition that | came upon the trade
mark.
and Security IN the Purchase Of Real
Estate is. believe, the imperative as
eura nee which. backed up by the strong
est kind OF guarantee in our contracts.
absolutely eliminates the risk In buying
real estate. Under the form of contract
known as the weekly savings plan
agreement buying land Is made safe.
Not the least attractive features of
the plan are the death and non-ernploy
aAt,t ola q tss Ia
the money paid will he returned to his
heirs and & per cent interest will he
pald on II. or n full deed and title will
be given TO the property bought without
any further payments
9TH unemployment clause states
that II the buyer loses his position pay
ments will be deferred six months.
These ir-lurancr features are further
supplemented by oth.r unusual pro-
visions. IL the buyer pays the total
pure price In three years he will
not be required to pay any interest or
taxes; II tn, buyer pays regularly for
two years and then defaults for any
reason whatsoever he will he given tive
building lots % Icy loo. dry and level
without further obligation.
Under the old plan NJ buying real
estate the property IL subject TO for
fixture IL the purchaser ia in arrears for
We may defer payment for three months
IL he chooses to d. So. and In the even
OF losing his position payments may b.
deferred for another six months. max
Ing the total grace period nine months.
'rnder the weekly savings plan agree
ment the purchaser buys "A quarter uCr,
of land. promising to pay at the rate o
81 "A week This plan is available fol
men and women between the ages of g
= L.. III. IA l. 81
time of signing the agreement Take
and interest do not begin to accrue unit
after payment has been made for tine,
wears The > per cont. interest on tn.
unpaid balance at the end of three year
really means that the interest amounts
10 or per cent. an unu.ual reduction
"Prevous methods of selling rea
estate have iLecessitatcd "a visit by tn
iayman to a lawyer befor. the PROPOSE
ton could he accepted with the trad
marking and consequent guaranteeing q
real estate the property is guarantees
free and clear of all mortgages. TIL
further guarantee In made that no bond
or stocks have ever been issued by IN
company against the property sold or o.
any of the other holdings Of the com
plny.'
n il believed that NY means Of thes
new methods risk and uncertainty In tn
buying of real estate VIII be a matte
Of the past. The concern fostering IN
new Idea Is one of the oldest and prob
ably the most active In developing Lon
leland real estate. Its activities go bac
nearly twenty years. and II has in tina
t.me developed thousands OF acres G
land on Long Island.
Under the new trade marked plan &
selling READ estate the buyer. on IN
nominally small payment OF 81 a weel
would at the expiration OF the agre<
ment. be in possession OF "a quarter acr
tract OF land In thriving suburb OF Ne
York. twenty miles from Manhattan an
six miles across the boundary separa
ing New York city from Nassau count.
II the purchaser Dies at any time aftt
making the contract his heirs get Il
deed TO the property without furth'
payments, and II this is not desired n