South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-06-26
WEEK SUGGESTED
FOR NEWCOMERS
Chamber of Commerce is Plan
ming Greeting of New ATriv-
ais to City-0eS MOineS
Man Delivers Address.

One OF the probable results of an
address made by Frank Armstrong;
community center building expert OF
pes Afoines. at the Chamber Of Com
merce last night Will be the holding
OF a Newcomers week boy the local
organization. so date was set FOR the
celebration, which will be in honor OF
those citizens who have moved 10 the
city in past year. but business Manager
spaulding stated that It was AT least
probable that such an affair would
be planned.
Armstrong stated that should the
south Bend Chamber choose 10 plan a
Newcomers week. the churches. lodges
and other organizations should be
asked 10 aid the movement In every
way possible. The spirit OF the oc-
casion. said the speaker. would IN
still a spirit Of loyalty into every new
citizen.
Ate ALL" he remarked. civic
pride is the fundamental principle OF a
city's business success.
In speaking of community building.
the speaker said
THE builders Of the community are
its business men. They do things
while the politicians do the people. In
creating a market for their goods
throughout the land they are adver-
llelLh NlEAI lily IA a AAtPNN ~aANNN-
way.
How many Of US ever heard of
South Bend. except through the stu
debakers and the divers How many
of US know OF Detroit except as a
manufacturing center for stoves,
pharmaceuticals. or automobiles
How many knew of Waterloo unth
Galloway and Marsh and Armstrong
came along and began TO advertise
engines cream
separators and we'll diggers? How
many people would have heard OF
Dayton except through the National
cash Register Co.
And yet in all these Instances the
advertising Of the city was merely IN
cidental The story told in the copy
was the story Of the goods produced
bv these big nIen OF business. me
space was used strictly 10 produce
sales of their commodities. But so
much more efficient is modern busi-
ness than modern politics that the by
prOduct Of their advertising has done
more for their towns than the COM
bined efforts of our governmental
executives and sales managers.
Community building universally
rests upon business. 1t is the founda-
ton upon which the structure Is
erected. Still more. it is the reinforc-
ing steel that binds the building to-
gether-that makes it stand up. No
community can grow and prosper
without business, whatever its other
advantages.
The business Of the community
may be the manufacture of automo-
biles or selling scenery and souvenirs
- tnnriets But business there must
bR or the community cannot endure
Neither could any one endure the
community.
Big business best advertises the
community The local business can
only advertise to its local constitu-
cncy Retail advertising is unusually
concentrated within a so mile radius
at most But the national adVertis-
er's COPY is everywhere 1t is not
ONLY building good will for the man
ufacturer. but for his town. all over
the country. II work while YOU work
and it works while you sleep"
After the address by Armstrong
cigars were passed. Among those
present were Mayor Keller. f. b
Barnes. playground supervisor. and L.
G.. Manning.
Armstrong is known as one OF the
leading advertising men OF Iowa He
was the first president of the Asso-
ciated Advertising clubs of Iowa. and
twice president of the famous Des
MONIES Ad club.