Ashland tidings. [volume] (Ashland, Or.) 1876-1919, 1915-02-15

both? 'Pp''Ae
The conditions intimated in these
queries have become absolute facts.
am disappointed, therefore, to OBJ
serve that the business institutions of
ashland are so generally ignoring the
existence Of their local newspapers.
Positively, | have never seen else
where like situation, standing out,
as IL docs, so shamelessly in bold re-
lief-and that, too, in a community
so happily supplied with business op-
portunlties and SO constantly yearn-
ing, eagerly and impatiently, for rec
ognition by the outside world.
Your newspapers are faithfully
publishing column after column of
descriptive and promotion matter and
vigorous editorial appeals to the
world to come and investigate your
natural resources and their wonder
tully picturesque environments OF
which you are so proud. They speak
convincingly of the solidarity and
substantially of this ideally located
little city-and yet, if the distant
reader turn to the business columns
~ JNNh iOS1i uO Will lllu
only an abrupt and impudent contra
diction OF your editors news and edi-
torial presentations. That sort of
thing discredits the newspaper at
once and very positively. The reader
will not be slow to conclude that, if
your editors will lie about that mat
ter, they will lie about your lithia
water; that they have lied about your
soda and sulphur springs; about the
integrity of your citizens, the fertil-
ity of your soil, your prize-winning
fruits, your unequalled climate, the
happy blending of your seasons and
everything else of merit and virtue
that you possess.
Gentlemen, that is positively
shameful and outrageously suicidal!
The world will Judge your COM
munity as business center by the
life and substantially of the advertis-
ing columns of your newspapers; and,
if that judgment be at all adverse, it
will be severe, gentlemen, and you
can't escape its consequences!
The newspapers cannot live on
your compliments, men! They do not
grow and thrive like skunk cabbage
or huckleberry bushes. They need
your protection, support and encour-
agement, and it is both your busi-
ness and duty to yield them gener-
ously. No business man gives more
time, thought, labor and money to
the advancement of general and spec
ial community interests than the
editor.
The newspaper business is not a
dream, gentlemen. Too frequently it
is a haunting nightmare, from busi-
ness standpoint. It's pursuit is not
pleasure excursion into realms of
delight, luxury and leisure. Too
often it is mad and disheartening
chase after the meanC with which to
insure the morning doughnut and the
evening flapjack.
YOU have here, gentlemen, beau
tiful little city in a charming garden
spot; but you cannot hibernate, like
the bear, without consuming your
own substance. The newspapers must
call the outside world to your assist
ance. Tens of thousands of people
who are either 100 rich or too sick
to stay at home would gladly come
! to Ashland IL they knew the glories
of your attractions and the magnifi-
cent abundance OF your resources.
Therefore, men OF Ashland, add
your business announcements to the
products OF the editors strenuous la
Dor and send thousands OF copies OF
their special editions into other
states, SO the world may know what
you are, where you are and what you
have.
Otherwise, your newspapers must,
of sheer necessity, degenerate into
mere reflection OF the prosaic exist
ence of q handful of people too in
different to create impressions be-
yond their municipal boundaries and
too wholly bereft of public spirit and
civic pride to enjoy the bounty of
good things with which they have
been SO abundaptly blessed or to per-
NIT people of other sections of the
country to know that they abound
here in sufficient measure to gladden.
the lives of $4,000 people.
1t has been The custom of tens of
thousands of people with ample
means to make an annual tour to Eu-
rope, visiting noted watering places
and universally advertised health re
sorts. For obvious reasons they will
abandon that habit this year; and for
equally apparent excuse this sus-
pense will continue for several years
before this great army of tourists,
who have not learned the value OF
seeing America first, will be able to
resume its arduous and expensive
itineraries in the nov desolatcd and
blood-drenched countries of the war
riddled Old World.
Now is the time, gentlemen, to
make the publicity ten-strilso for Ash
land and Rogue River Valley. This
is the most opportune moment to her
aid abroad the beauties, the glories,
the richness of resources and health
fulness Of cline of this peerless re-
gion. This Ia the most favorable OPP
portunity you have ever enjoyed to
turn the tide OF tourist travel to ASH
land, not only es n health resort, not
only as tho Carlebad Of America, but
as one of tho pleasentest places in all
the world in which to make home
and enjoy all the bounties of nature
at nominal cost.
If there be place on the Pacific
coast where q civic body, such as your
Commercial Club, should regard its
task as a love-work, that place Is
your own Ashland, Oregon. / know
OF no place like it in that respect
no place with so many palpable and
- Oae ond cn favu die