The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-09-12

been with Is from the first. Many Of the principal REQ dealers have sold
therefore, that the bond between distributors and factory is a very init
mate and a very powerful one.
WE TAKE THEM INTO OUR CONFIDENCE to a greater degree than is
usual in this business. We have no secrets from them.
THAT'S WHY REQ DEALERS are so loyal they know they do not guess,
they know that in REQ cars they give their customers nor value than
price competition to n extent greater than ever before.
OUR r. DEALERS ISL INSISTED SIS ED that nt even yer though iwh. fortified o1tif slw with Rec quality
WE COMMENDED that price did not matter; that it fooled no one O at
most only a small percentage of buyers and they not the most desirable.
WE SHOWED THEM that the cost of making Reos could not be materially
iessened without reducing the quality and that our plan as to improve
WHY, WE REQ FOLK wouldn't want to be in business if we couldn't feel
We could make better carst this year than last; next year than this!
WE SET OUR OWN STANDARDS and will always ignore those of others
at least when they trend downward!
BUT TT. THEY HEA. P Pr OF ISL Ea3r that the the aver e d buyer IT. saw a~t only T. the r:% price, tag ts;
quality in value: So they wanted a competitive price on Reos as we'll
THERE WAS ONLY ONE WAY it could be done that was if the dealers
TI@S ~ esr other s1 e sna We NV to SdIs them Sn a t i%ai if 'mS' goui ID aDs to sot sh as ' we
could set a price on REQ cars that would create a genuine sensation.
A that the hundreds Of REQ Distributors H aH 9e assented s to the pt DS was due m to to
OF o9G sHfns uD ssfvSse ' ON Ro ca namely the extremely 10" cost OF 's'''s and
A CANVASS SHOWED this remarkable fact: That the average cost Of
ming order and its buyer thoroughly satisfied was less than six dollars
JUST COMPARE THAT with the cost of maintaining some makes of cars.
VIII" H9 ONE ONE d OF OUR DEALERS MS, who handled 6a a two h Other lines Poa last ax season,
hereafter e tells US that the e eaveT rags cost cost to ph him. per ar ar &" o. 6, one Of those
Ah imp dHAt is W te customer aher - shi issd0 or that te EsU ns5"P FoT yo s0n mSst k moss
n ra t ,n1 te t man d fo Tl spTn he sG bad to so ofP that IA fe cap sa sa fsp" nat e eys sn' bS 9t tki
ing it back and standing the full loss himself.
HE COULD NOT REIMBURSE him in dollars for the delays, the diappoint-
ments and the aggravatons he had suffered from that al
SO REOS WILL BE SOLD in the future on a esser margin from dealer tic
user (Md factory margin has always been as close a "a sae) than any
other automobile in the same class OF of higher price.
AND YOU AS A REQ BUYER GET THE FULL BENEFIT.
AND YOU GET MORE THAN THAT. You get more than a REQ at the
sensational price.
YOU RECEIVE AN ASSURANCE, a guarantee that cannot be over@i-
mated in the fact that REQ cars have proven o good so absolutely
dependable so economical in upkeep and operation so wonderfully salts
flying to their owners that those dealers feel they car handle them OF that
small discount basis
WE THINK WE HAVE PROVEN TO YOU hOp and Uhy, and therefore,
thst a sG REQ aq th asSsi is p a sisRsi in ps mest' as perhaps sa %spst a nc, S Stssr % automobile %asn you
ORDER NOW-Dont delay if you'd have your REQ when you'll want it,
for nothing al be more certain than his-thc shortage OF Reos IN the
coming months will be greater even than in the past.
AND YOU KNOW that, never since the first REQ was made has it been
D6e - make 1eNRh can 70 supply aN who wanted 1aoA