davidaulloa/AmericanStories huggingface dataset:
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
Who PAYS for the Advertising.

"The man who does not advertise
is the man who pays the cost of the
other fellows Advertising" was the
epigram evolved by G. f. Berg, a
Portland merchant, in a recent ad-
dress before the class in advertising
at the University Of Oregon.
"Consumers read the costly full
page ads. of great national advertis-
ing campaigns and think they pay the
ultimate cost" said Mr.. Berg. "But
they don't. Neither does the manu-
facturer, who can not decrease the
quality of his article or make it cost
more to the buyer than a rival article
Neither does the jobber or the retailer
pay the cost; their profits remain sta
tionary.
"The successful firms advertising
is bought and paid for by the firms
that are less successful.
"Take ten stores, each doing $l0O
a day business, each with overhead
expense of 25 per cent Of goods sold,
and each with 25 per cent profit. One
of the ten owners sets aside 10 per
cent of bis sales receipts for adver-
tising and doubles his sales. He thus
reduces his overhead expense to l212
per cent and his advertising expense
to five per cent. His profits, accord
ingly, are increased to 371a per cent,
less than five per cent advertising ex-
pense, or seven and one-half per cent
more than they were in the beginning.
His additional sales to a great extent
mean correspondingly decreased sales
among the remaining nine owners
they have paid his advertising bill,
increased their overhead proportions
ately and lessened their profits pro-
portionately."
Mr.. Berg described the benefits
brought to farmers and rural resi-
dents by advertising. "Mlllions of
dollars in labor-saving devices are
annually sold to farmers through the
press" he said.
"When an auto has to ascend a
hill, you don't pinch off the gas to
save money; you turn on more gas.
Now, business is all uphill; there are
no level grades. Advertising is the
gasoline of business. Uses it with
Judgment, but do not try to make
your saving ON it.
"Local dealers should use local pa
pers to connect with national cam
paigns by manufacturers"
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

Notice is hereby given to whom it
may concern that bids will be opened
by the County Court of Polk County,
Oregon, on Thursday, the Sth day of
April, 1915, at ? O'Clock p, M, for
crushing and putting in the bunkers
at Falls City, Oregon, of $500 yards
of rock, more or less, according to
specifications on file in the office of
the County Judge. Also for hauling
and delivering same on county road
at points to be designated by the
Court.
The Court reserves the right to re-
iect any and all bids.
J. B. TEAL,
County Judge.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
MUCH INTEREST SHOWN


Continued from page one.)
school, when a young lady stepped
out on the side of right. Thus in
eight days of meeting, twelve have
responded to Cod IS call to the higher
life.
In the morning Mr.. Van Wrinkle an
nounced that he would open a ques-
tion box in the evening, of which he
desired the public to make liberal use,
in asking questions regarding the bi-
BILE and the christian life. The re-
sponse was so large that part OF
the queries were held over for Mon
day evening, though several OF par
ticular interest were ably answered
by the evangelist by liberal use OF
the scriptures which he asked the au-
dience to read from their own bibles,
as he indicated the chapter and verse
The special music of the day was
we'll received and special songs will
be provided for the services OF each
evening.
This evening the ladies quartette
will sing. The meeting will continue
over next Sunday. Following are the
subjects for the week: Tuesday. "The
Missing Link" Wednesday, "The
Anchor of the Soul;' Thursday,
"Waylaid;" Friday, "What I Have
Written I Have Written;' Saturday,
"Nothing But Leaves;"' Sunday
morning, "What is That in Thy
Hand;" Sunday evening, "Men OF
Hogs, Which,"
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
DR.. Lowe Coming.

49, You and your children are
S> safe if you wear DR.. loves
superior glasses-eye safe and price
safe, cost you no more than the infer
ior kinds usually sold and you have
the benefit of his skill and more than
% years experience as an exclusive
optometrist. When you patronize him
you receive the combined service OF
the trained eye specialist and scien-
tific optician. One charge covers the
entire cost of examination, frames
and lenses. Dr. Lowe guarantees his
glasses to give satisfaction whether
they cost So or more. If you pay
more you pay too much. If you pay
less you do so at the sacrifice of ma
terial used and service rendered. DR..
Lowe will be in Hotel Gail next
Thursday and Friday, March 1919,
Independence 20. Remember the days
and dates. Scores of Polk county ref
erences.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
THINGS YOU HAVE ALWAYS
WISHED TO KNOW.

Correspondence School courses are year
" becoming more popular. Learning in
a condensed form is the order of the day.
Here you have it. Read the list and send
in the coupon.
"Calamities-Why Permitted"
(which Is the True Gospel?"
where Are the Dead?'
what Is Baptism?
"Rich Man In He'll"
gathering the Lords Jewels"
"What Is the Soul?'
Immortal Worms, Unquenchable Fire"
IVORY Will Surely KILL
'When God Was Alone"
1.-THE Beginning of Gods Creation"
prince Lucifer Now Prince of Demons"
"Mene, Tekel, Upharsin."
social Ills Beyond Mans Power"
'Tke Battle of Armageddon.'
"Christendom In Great Danger"
"What Is Baptism
"Chief Cause of Criminality."
Name -...............-.--.....-.
Street
City and State....-...........--.-.
Upon receipt Of the above coupon we
will send any one of these Bible Studies
FREE; any three of them for cents
(stamps) or the entire is for 10 cents.
SEND AT ONCE TO BIBLE AND TRACT
SOCIETY, II Hicks St, Brooklyn. n. Y.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
Merely q Rumor.

The report that a man by the name
Of J. A. Barker had been killed near
Airle by falling tree, an account of
which was published in Sundays Ore
gonian, cannot be substantiated. Tn
Observer has used "the wire" COM
munieating with several people of
that section. but none had heard the
report, and knew nothing about it.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
Amity Woman Is Dead.

Mrs. Ida NJ. Osborne, who died at
Amity last week, was well known IN
that locality, and her death is regret
ed by all who knew her. A widower,
William Osborne of Amity; mother
and father, Mr.. and Mrs. r. W.,
Kickham of Portland; four sisters,
Mrs. J. l. Mackey, Mrs. Ellen Ham
mite. Mrs. Charles Dempsey and
Miss Eva Kicllham, and two brothers,
James Monte and Peter Kickham,
survive.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
Ask Your Friends to Help.

Tell your friends that you are gong
to enter the contest of The Observer.
Tell them that are out to win the first
prize, the piano and that you want
them to help you. They will help you
if you ask them. Nearly every one
in this county are subscribers to The
Observer and if they are not they
should be. Every subscriber to the
paper will help you with their votes
if you only ask them before someone
else gets their support. To prove to
yourself how easy it is to get votes
phone or call on one of your friends
and ask them if they will not help
you tell them that you are going into
the contest and we will warrant that
four out of every five will promise
you their help.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

Dallas has sportsmen's organiza
ton, the Nesmith Rod and Gun club.
Dallas is picturesquely situated on
the LaCreole river, and has a happy
and contented population of about
5000, 80 per cent American.
Dallas has a $4,000 armory, large
and well equipped.
Dallas is the starting point for the
hunting and fishing grounds. Deer,
grouse, pheasapts and quail are here,
while an occasional cougar or wild
cat is found. Speckled beauties
abound in the streams.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
OREGON HOP MARKET BLOCKED
Orders Are on Hand, but Sellers Ask
More Money.

The Oregon hop market continues
blocked. There are orders for the old
and new crop, but sellers ask more
than buyers will pay. The under
tone of the market is firm.
The Kentish Observer of February
Is said of the English market:
"There continues to be a very ae-
tive demand for English hops, and
prices are gradually advancing
Stocks are short, and holders are moi
inclined to sell except at top quota
tions. American markets are again
dearer, and the supply of Pacific coast
hops here is on a very moderate scale.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

BULLETIN |
.is r
Observation-Disclosures.
ONE CENT A WORD EACH TIME.

MONEY TO LOAN-Private money
at 10. Must have frst-class farm
land security; first mortgage. Will
loan in amounts of $2500 and up.
Larger loans preferred. Will not
loan to exceed one-third of value of
land. Borrower must pay all ex-
penses, including agents commits
sion. Abstract of title must be fur
nished. Walter L. Tooze, Jr., law
yer, Dallas, Oregon. 103-9t.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
Summer Session Planned.

All phases of the Oregon school sit
uation will be covered by the special
summer school session of the Oregon
Normal school, commencing the latter
part of June and continuing six
weeks, according to preliminary plans
now made. Emphasis is to be laid
upon rural schools and methods for
instruction in city schools.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

WANTED-More want ads. for this
column. They give the desired re-
suits. The cost is slight-only one
cent a word for each insertion. If
you have anything to sell or trade,
or want to buy, try want ad. in
The Observer. 91-tf
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

FOR TRADE-Small ranch near Eu-
gene; extra good buildings; spring
water piped to house and barn; two
miles from town of 5000; cannery
that takes fruits and vegetables.
Will trade for Dallas property, or
will sell at a bargain on long time.
Apply at The Observer office. 93-tf
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09
Declines Invitation.

President Wilson formally declined
yesterday, an invitation to visit the
Panama-Pacifc international eXposi-
ton cat present"
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

FOR SALE-JERSEY 3 years old,
sound and gentle. Sire dame gives
GA pounds in 1923 days, her dame
gives 469 pounds in 300 days. W.
P. McBee, Dallas. 1O4-2t-x
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

WANTED-Veal calves and chickens.
Will pay the highest market price.
Call 5 Shorts-A. D. Line. Soft.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

FOR SALE-Three horses, will work
anywhere; excellent for single work
in hop yard or orchard. P. 0. Pow
ell, Monmouth. Phone, Farm 1O5.
1U3-9t.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

TO TRADE-Equity of $3.50 in a
$3.50 Reed piano, mahogany finish
and a splendid instrument. Mrs.
Moore, Imperial hotel. 104-tf.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

Dallas has a creamery that takes
every available ounce of cream at
top prices.
Polk County observer. (Monmouth, Polk County, Or.) 1888-1927, 1915-03-09

FOR RENT-Two nicely furnished
rooms close in with or without
board. Phone 1924. 2-ltx
Arizona republican., 1915-08-20
CORONA RACE DATE MOVED
 ID FAVOR FAIR CONTESTS

about which way the date will be switched, but the important thing is that it will be- 'shoved just far enough so that the drivers and their soup carts will be in this vicinity, and in a racing mood, when the big gun reached out and flaps a flag on the mile track.
 Bullard proposed his circuit plan shortly after the fiasco of our 1914 50-miler. He said he desired to lift the race out of the class of cortegeS. It WAS a sort of a procession, even though it did move With somewpau more rapidity than a hearse. But we know some hearses that move pretty fast, at that.
 Competition, so eagerly sought by the matchmaker at a hoss race meet, is just as dear to the automobile pub lie. And it is alarmed dear to the pro motor of motor races. Nobody but a gent like Eddie Moross, who can deal in speed. wholesale, can promulgate real contention without digging deep into the well worn leather.
 So, the coin-inducement will be an attractive one. as well as that Of proximity, or propinquity, or whatever it is they say when they mean it.
Arizona republican., 1915-08-20
Commissioner Bullard Se- cures Consent of Circle City Promoters to Shift Bookings - Drivers Will All Be Down Here
By LYLE ABBOTT

Arizona's auto races this fall will benefit by the proximity of famous drivers to this more or less isolated spot. G. Purdy Bullard, boss of the race program for the fair commission learned by wire last night, that his efforts to get the Corona road race date moved off November 20, which day has to be auto day here because it is the Thursday of Fair Week, had been entirely successful. For which Hooray!
 By establishing the circuit system. and booking the race drivers Ia vaudeville. Purdy hopes as how things can be considerably brillianted up around here. He aspires to hitch his contract to a star.
 In the communication from the Corona promoters. nothing was said
Arizona republican., 1915-08-20

but if he is denounced as a high brow and the label sticks. his career is ended A playwright or a novelist may be written down as cheap" he may be said to plagiar- ize, he may be shown to he vicious or unclean, without serious damage to his reputation; but let him be proved a "highbrow' and the public will fly from him as if he were a book agent.
 Now the widespread American be- lief that Knowledge makes a man impractical is responsible for some of this curious Odium; but far more is due to our servile difference to mediocrity. The weight of public opinion is usually agaInst the expert, the specialist, the thinker, the ex- ceptiOnal man in general, for public opinion whether right or wrong. is always mediocre; and there are few among us who do not in this respect yield somehow, somewhere to pub lie opinion.-Henry Seidel Canby in HaTper'S Magazine.
Arizona republican., 1915-08-20
o6WEGo PROUD OF ITS BOYS

Sixty-five years ago four country boys. all attending rural district schools in the vicinity of OsweSc, ri . cga county, New York, were the crack spoilers of their respective schools and frequently met in the interdis- trict spelling matches. II was nip and tuck between them as to which should hold the supremacy. It is likely that the boys were well up in all their studies, but they came into competition only as to spelling, which was the faVorite method of school contest in those days.
 Those four boys were Tom Platt, who became the late Senator Thomas C. Platt: Ben Tracy-General Benia- min F. Tracy noted soldier in the civil war and member of President Benjamin Harrison's cabinet. who died last week: John Rockefeller, who is now known as John D. Rocke feller. Standard Oil magnate, and Washington Gladden., now nationally known as a preacher and writer or social subjects. It is remarkable that out of that one little country neigh borhood four boys should come to be known throughout the nation, each in his own field of activity
Arizona republican., 1915-08-20
SINKING OF ARABIC
CContInued from Page One)

of Frcst Litovsk. the great fortress which was the mainstay of what was eNVected to be the Russians new line of defense.
 There is no evidence vet of Grand Duke Nicholas intentions. but mili- 1sry writers are of the opinion that The s5iftneSs of the German advance srerdcr15 it impossible for him to make a fa2d on the Brest-Litovsk line, which has already probably been turn ed hN fleid Marshal Won Mackensen Sn the south. and by his colleagues in she north. There have been some long distance artillery engagements between the Serbians and Austrians across the Danube but thus far there 5S no evidence of the commencement uf the Austro-German offensive which was to carry relief to the Turks. Italy. according to reports from Rome. IS making slow but steady progress against the Austrians on all the fronts.
Arizona republican., 1915-08-20

lection It's nickname comes from the Rev James Granger who was the first to mutilate many books in or der to illustrate one. For doing this he was duly execrared. Extra illus tiating is not an accomplishments. 1t is d crime" once said q book lover to me. Granger had about 14,oO0 prints and his biographical dictionary of England G769) was most profusely extra illustrated. A rare print of him reveals a man with a full round face made larger and bigger by club wig like pr. Johnsons.
 The process of extra Illustrating q look gins of coWse. with -:ae col lection cf material. This requires Q collectors intuition as to where each item nay be found and the eXpendi- ture of time and money Not all of us .au ,crd 10 pr-ns ator7 a blank order fer GO ar @Go prints. letters, etc. and he who has the means to do SO loses the most interesting phase of the art-the finding of mug gets. or of some choice item long wished for but never seen.
 After the prints. etc, have been gathered comes thc most interesting part of the process, Tn which the art ist's personality is showwn in evehry book he finishes-thc discarding of inappropriate prints. As a widely known book dealer once said: Extra Illustration is not what you put in. hut what you leave out" An auC- tion catalogue issued by a New York dealcry a few weeks ago furnished q good sample of an Cmnvorous extra Illustrators; he had put everything he could get hold of into his books. Half tone pictures from magazines were beautifully backed and inlaid, the contrast between the fine work and the cheap pictures making the work very unattractiVe In a fine book about foreign opera singers with
Arizona republican., 1915-08-20
PRETTY WIDOW WANTS
CContinued from Page One)

for me This continued for severa! weeks or months and he then told me fIat he wanted to marry me
 Believing that he intended to do Eo consented to accompany him to Los Angeles. continually asked sim Go keep his promise and marry me and he assured me that he would. We visited Catalina and other points yf interest
 Finally ! pressed the question and when he dId not marry me I learned from others that he was married and had a family in Tempe.
 -I have been deceived from the start to the finish feel my posi- tion keenly. I have held a very prominent place in the social circles cf san Francisco and St. Joseph I have tried to get justice and now I -m scinE to fight it out. I shall Icvcr quit until I win"
Arizona republican., 1915-08-20
SCRAPBOOk FASCINATION

The fascination of scrapbook mak ing appeals to every book lover, from the man who obtains an autograph of favorite author to insert in a volume of his works to the most rabid extra illustrator. This subject would not interest the man who buys books by the yard because they look well. or the man who would be per fectly satisfied ith stage dummies or drummers' samples behind glass doors if Ee could tell his friends that the key was lost and thought he would be believed.
 Extra illustrating or grangerizing is scrapbook work carried to per
Arizona republican., 1915-08-20
HOW TO WIN HER HEART

We know a boy who knows girls. all right.
 Hes only years old, but he ob- serves things. We heard his mother calling him down for rudeness at play the other day, and our caves dropping was rewarded with this
 Billie" cried the mother. "I want you to quit teasing that little girl! Aren't you ashamed of yourself?''
 Well, I got to tease somebody, an
 "Ycu've got to tease somebody! That's a fine idea, I must say! And SO"
 Yes, an she wants to be leased. If I quit she'd go play with some other little boy."-Cleveland Plain Dealer
Arizona republican., 1915-08-20
COLLINS TOTES IN WIN

CHICAGO, Aug. 19-The locals won great fielding game. The visitors were unable to fathcm Faber. Col lins walked in the ninth stole second on d wild throw and scored the win ming run on Leibolds single.
 Score R II F. Boston .. ..... 5 Chicago -...... ... 2
 Batteries: Foster. Ruth and Tho mas; Faber and Schalk
 Others rain.
Arizona republican., 1915-08-20
PURCHASE IS APPROVED
TAssocrArED PRESS p1sPArcHJ

NEW YORK. Aug 19-Federal Judge Hough, in an order filed in the district court approved the pur- chase by the Atlantic Transport Co. of West Virginia, one of the com panies composing the International Mercantile Marine company. of the five liners owned by the Pacific Mail Steamship Company
Arizona republican., 1915-08-20
Landino Is PitifuI

QUEENSTOWll, Aug. 20 F'riday)- The landing here yesterday evening of the survlvors of the illfated Arabic was a pitiful scene. All of them were scantically clothed and none had hat or head covering of any kind. A large number of survivors were suffering from injuries to their heads or other wounds and shocks from the effects of being compelled to take to open boats scantiiy attired.
Arizona republican., 1915-08-20

many beautiful photogravures, he had included a poor woodcut of Talleyrand and a halftone of Napo- Icon, either of which any dealer could have duplicated in q steel engraving for E5 cents.
Arizona republican., 1915-08-20
JOHNSON IS ELECTED
IAssoc1ArEp PRESS prsPArcHI

OAKLAND. Aug. 19.-In a closely contested election David E. Johnson. of South Carolina, was elected presi- dent of the National Education as sociation. by vote of 479 to 1s4. over Grace c. Strachan, district su- perintendent of schools in New York CitV
Arizona republican., 1915-08-20
REWARD FOR FRANK SLAYERs
ASSOCIATED PRESS DIsPArcHJ

CHICAGO. Aug. 19.-Lester .,Bauer. who as chairman of the Leo Frank committee which was active in ob- taining the communication of Frank s sentence, announced that $500 of a S2O,00O fund to be offered as reward for the apprehension of the members of the mob which lynched Frank, has been raised.
Arizona republican., 1915-08-20
AMERICAN GIRL
(Continued from Page One)

figures available here that six pas sengerS and twenty-six members of the crew of the steamship were lost. Vice President Franklin stated last night that the company would suffer little if any loss through the sinking of the Arabic.
Arizona republican., 1915-08-20
National League
PHILLIPS DROP

PHILADELPHIA, Aug. 19.-Dem- aree was knocked off the hill in the third. and the visitors also got to Tincup in this session and in the sixth. Harmon was effective and he had fine support
Arizona republican., 1915-08-20
THE HIGH BROW" BUGBEAR

The most deadly weapon in the yellow journalists armory is the term 'highbrow." A politician may be called "grafter." "boss," or even 'muckraker," and escape unscratched;
Arizona republican., 1915-08-20
FEDERAL LEAGUE

Chicago o; Buffalo ,. Pittsburg O; Newark ,. Kansas City 6; Baltimore 1. St. .ouis 4 Brooklyn 3.
Arizona republican., 1915-08-20

The championship regatta at Spring Held. Mass. has brought together some of the best oarsmen on the continent
Arizona republican., 1915-08-20
American League

Washington at Cleveland. Philadelphia at Detroit. New York at St. Louis. Boston at Chicago.
Arizona republican., 1915-08-20
EederaI LeaoIIe

Kansas City at Baltimore. St. Louis at Brooklyn. Chicago at Buffalo.
Arizona republican., 1915-08-20

There is no alibi for a bad eye. Still, lot of people never l ok as high as the eyes. They stop at the diamond in the scarfpin.-Irvin s. Cobb in the Saturday Evening Post.
Arizona republican., 1915-08-20
COAST LEAGUE

Vernon 3; oakland 0. Salt Lake l Portland 2. Los Angeles 5; San Francisco 10.
Arizona republican., 1915-08-20
Coast Leadue

Salt Lake at Portland Los Angeles at San Francisco. Oakland at Vernon.
Arizona republican., 1915-08-20
WHY THE BAD EYE ESCAPES

Artist have hero some very fine sketches I'd like to show you.
 Editor You'll have to excuse me. have the much on my hands.
 krtist-1'Eat's all rit.h1, I'm wtll i,ig to wait urtil yoI wash them.