Evening journal., 1915-04-22

Another leaf was added yesterday
10 the interesting history of Miller
Brothers. clothiers and house fur
nishers, when the new store of that
firm, at Ninth and King streets, was
formally opened. While doing busi-
stand, the formal opening of the
store was delayed until yesterday
And such an opening it was. It
would have done credit to any of the
large establishments in the metro
politan cities.
The popularity of this fast growing
concern was easily demonstrated by
the immense crowds that filed the
big store from 2.3O o'clock TO 5
o'clock in the afternoon and from
7.3O O'Clock in the evening until the
store was closed in order that the
score or more tired employees of the
firm might go TO their homes.
Thousands Of people from every sec
tion of the city visited the store,
and a more elated merchant could
not have been found the world over
last night than Nathan Miller the
secretary, treasurer, manager and
founder of the business. His only re-
gret was that because of the uneX-
pected large number of visitors, the
5000 pillow top souvenirs Of the oc-
casion which we're given TO each
woman guest of the firm we're not
sufficient by several thousands to go
around. He announced, however,
that new supply has been ordered
by telegraph and all who hold
coupons will be sure to receive a
souvenir. Due notice of the arrival OF
these handsome pillow tops will be
made by Miller Brothers through the
columns of the newspapers.
Thousands visit Store.
Il is estimated that $4,000 persons
visited the new store during the af-
ternoon and evening and witnessed
the unveiling of the immense electric
sign on the top of the building, facing
the west. an occurrence which took
place at $50 o'clock. This sign cost
the firm $4,000 and it is the hand
soonest in the city. showing the
name Miller in large letters, with q
windmill and water wheel in opera
ton The dropping of the huge sec
tiOns of canvas and the turning on OF
the lights brought forth exclamations
of delight, and ripples of applause
greeted the staging of this interesting
feature of the program Thousands
had been standing about the streets
adjacent to the store awaiting this
moment, and their stay was not in
vain.
Preceding the unveiling of the sign
an automobile belonging 10 Miller
Brothers was backed up to the curl
i'm front of the store and standing in
The tonneau of the machine, Manager
Miller introduced Edward c. John
son. publisher and editor of the New.
ark Post, to the audience. Mr.. John.
son is one of Delaware's brightest
orators. The automobile was quickly
surrounded by the crowd, who paiC
respectful attention to the speaker.
In opening his remarks Mr.. John
son said: Il am asked to speak few
words in behalf of Miller Brothers
] would like to say that they are do
ing more than any other institution il
your city to put Wilmington at thu
tor You have your advertisers WHIT
advertise in the newspapers in an ef
fort to keep our people from goini
outside the State to shop. Millel
Brothers not only do this but go ou
themselves, in order to reach the peo
pie outside your city" (Mr. johnson
evidently referred TO the recent living
model display made by Miller Broth
ers in the Opera House at NewarR.
"The Chamber of Commerce shoulC
be mere tonight" said the speaker
"You Wilmington people should co
operate with these Miller boys wht
give dollar for a dollar, and theI
some They have made good will
YOU. and you with them.
"They are doing more than an,
other of your big stores in bringing
business to Wilmington and creating
a better feeling for this city through
out the entire State and Delmarvi;
Pesinsula.
Mr. Johnson dwelt for a few minutes
on the early life and struggle of thl
Miller boys and the success whicl
crowned their efforts. In referring
70 the electric sign and the running
water over the mill wheel, the speake
said that the firm was now fifteel
years old, and he hoped that in fifteel
years from now the water will still b
running over the Miller Mill and tina
Wilmington and rural New Castl
county will be better understool
through cooperation with this firm.