The Dickinson press. (Dickinson, Stark County, D.T. [i.e. N.D.]) 1883-1927, 1915-12-04
REED BROS DEPARTMENT STORE
LIGHT, ATTRACTIVE, METROPOLITAN

since last Friday moving from their
old quarters into their big new store
on 1st Street North and it will be
some weeks yet before every thing
is finished and the large stock ar
ranged as contemplated. T
The opening Of this big store marks
long step forward in the metropoli-
tan development of Dickinson's shop
ping district.
The structure, which is 81x9O feet,
two story with full basement, was
erected for Reed Bros. by company
composed of stockholders of the
Merchants bank and cost $4,000,
including plumbing, central heat,
etc. It fills the entire space be-
tween the Merchants bank and the
Parker block, facing south. The de-
sign is plain but pleasing. The front
is constructed on three panels,
practically unornamented, save for
the solid front of plate glass set in
copper bars and surmounted by a
wide transom Of prism glass. A
light cream, flashed, facing brick
was selected for this handsome
building. The front has three en-
frances. The first door on the
west leads to the upper floor of
the new building and also to the
second floor Of the bank building.
Next it is the entrance to Reed
Bros grocery department and to all
parts of the store through this sec
ton. The center panel forms the
main entrance which is set in from
the sidewalk some ten feet, the ap-
proach being handsomely tiled. On
either side this center door and flush
with it are large, clear plate win
dows, the three giving a fine view
of the entire store and balcony as
one enters and even from the street.
The entire front is arranged for
display. The window at the west is
reserved for the grocery department
while in the remaining space shoes,
ready-to-wear and fancy goods will
be advantageously shown. Two dis
nlav inches on either side the main
entrance, extending the full depth of
the entrance approach, make it pos
sible to show a particular gown OF
costume with fine effect. The back.
ground is finished pure white and
ceiling lights with powerful refectors
give effective artificial light. o.
either side the front and at the gro.
cerv entrance "Reed Bros Depart
ment Store" appears upon the glass
in black and gold.
The store is one big room, 81x9C
feet, and is fourteen feet high. The
handsomely paneled, ivory-tinted
metal ceiling is supported by two
rows of white pillars. The walls are
finished a lii ght cream, the wooo
work is golden oak and the floors
are maple. The whole is bright anc
attractive. Abundance of light ent'
ers from the central door and win.
dows, from the prism glass across
the front, from the clear glass
transoms over the display windows
and from the several windows on the
north, leaving no obscure corners
| Artificial light is furnished by four
teen, 2OO-candle power, Brascolite
lamps, giving a semi-indirect light
and smaller lamps are placed else
where as needed.
At the north a balcony has beer
constructed. The east end is designed
as a rest and waiting room and the
west part is the office. Beneath the
balcony a series of well-lightec
rooms are designated "Corset Fit:
ting" "Alteration," ''Dress Fitting
and "Ready-to-Wear," the latter hav'
| ing three entrances. The partition
separating these rooms from the
store is formed Of cream panels, sci
in oak and adds much to the appear
ance of the store as a whole. The
balcony is reached by open stairs
right and left, one to the rest room
the other to the office, and, insteac
of a railing along the front, glass
| front, boxed show case, some two
| feet high and fitted with electric
lights, will be put in, adding not q
little to the general appearance, es'
pecially at night.
TJpon entering the store, the
wide, hospitable entrance to the
basement is noted in the center, IN.
viting the visitor to the land OF
bargains. A wide aisle has been
| left east and west across the iron,
and another wide space east and west
at the north end in front OF the
readv-to-wear department. I've
aisles run north and south in the
east section with display tables be-
tween; an aisle either side of the
center staircase, and another, VIDE
aisle, through the grocery depart
ment extend the length of the store;
The visitor finds at the right OF
the main entrance the glove depart
ment with it's special glove-tittlng
counter, the handkerchiefs, hosiery
and crochet cottons. Along the east
aisle are dry goods, corsets, etc, WIT
q display wall mich, midway. a
center section on the right with
double shelving contains ribbons, EN-
broideries, laces and ladies' undef-
wear. A very handsome round.
front show case completes the front
Of this double section and plate glass
cases extend the length Of these two
aisles and also along the dry -gooos
aisle. Just left Of the center en-
trance is the mems furnishing de,
partment and, below the east ana
west aisle, is the large shoe de-
partment, facing east. The shoe
shelving is arranged in six hollow
squares with a large display case az