The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-10-05
NEW ORESSMAk|NG
!. ESTABLISHMENT OPENS
Miss Hogan Has Up-to-Date Place of
styles at }. II. Mosby Il Com
pnny's store.

Richmond husbands and fathers will
be glad to know that their wives and
daughters no longer have an excuse
20 go to Baltimore. Philadelphia. New
York, and even so far Paris. for
their gowns. The question is asked,
why not?" And the answer is. Be
cause Miss Hogan. the charming and
expert modiste of New York, has open
ed an establishment at J. B. Mosby's
right here in Richmond" She has
models from all the leading French
couturiers. such as Callot, Cheruit, Pa
auin, Premet Dreeoli Bernard and
Georgette. The productions are i'm
ported by Alstrom & Company. of Bal
timore.
charming and obliging, will be more
than glad to have the ladies come and
see her models.
Most Attractive Suits.
Among her most attractive walking
suits Is a model of sea- green Duvetyn,
for which favor may be predicted this
season. The wide skirt is laid In soft
box plaits at the side, and the coat,
which is narrow on the shoulders and
close at the waist lie decidedly full In
the peplum. Badger fur forms the
band and modishly high collar.
Another model that is particularly
stunning Is one of Brandts. 1t is
walking suit of Richmond rose -colored
kittens ear. with a large collar and
tuffs of natural skunk fur. The coat
Is quite light in the waist, with a far
sng OF peplum, and the skirt is fash
toned very simply. with Goadets let In.
Another charming frock is an after
noon model OF Paquin's Of soft tan
chiffon draped in fine French lace. with
black satin ribbon bands alternating
in size and trimmed with skunk fur.
Miss Hogan shows an evening gown
of Jaenny's OF golden rose net and
gold lace over a foundation of cloth
of gold. A charming frock for the
debutante is one OF Madame Georgette's
models. The bodice is Of pompadcur
taffeta, trimmed with garia nds of roses
and bright blue velvet bows, and the
skirt is white net embroidered in silver
over white taffeta. The underskirt has
"a wide band OF pompadour ribbon at
the bottom, to which the extremely
wide esershtrt-is- eaaght with biae
bows to correspond with the trimming
on the bodice.
A Striking Model.
/, Perhaps the most striking model is
one of Jaenny's fashioned Of sapphire
blue velvet with a black tulle tunic
finished with deep band of the velvet
At the waist-line and on the bodice
is a handsome ornament of sapphires,
rhinestones and pearls.
The GeorEette models are very wide.
very full, and drop from vokes of va
rious types and dimensions. One ight
almost say that Madame Georgette eff
faces the belt, so cleveriy are waist
and skirt Joined together. She uses
much velvet and velvet fabrics, and
the walking frock that Miss Hogan
has Is of chestnut velvet. and the cord
Here of brown silk which hangs from
neck TO hem aids In the one piece eff
feet
A Cabot model for evening is shown
which is very unique, as IT Is extremely
short on one side and shows the leg as
one dances, and very long on the other.
II is fashioned OF eggplant satin with
hounces OF egg plant and black tulle
drsped together. and the waist has
touch OF the orchid pink. AT the waist
q bunch of roses OF silver toning to
the eggplant shade adds the very
Frenchy touch.
The opening Of this hrst-class estab-
lishment lis perhaps the biggest thing
that has haprened -in-manY- years TO
improve the sfyle of Richmond woman