The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-12-05
GREATER VALUES
IN CARS FOR 1915
In Spite Of Fact That Cost of
Material and Labor
Has Risen.
SHOW TO BE REVELATION
~ CHARLES r.. DURYHA.

~ CHARLES r.. DURYBA.
While IL Is true tina; the war has
drought about certain conditions IN the
autor obile industry. which TO "a certain
extent have hampered the manufacturer
OF motor vehicles. nevertheless In spite
o. this the buyer OF u 1915 car will
get more for his money than ever has
been the case In the past. The s!x-
teenth national automobile SHOW. under
the auspices OF the National Automobile
, Chamber OF Commerce. at the Grand
Central Palace, New York. December 81
% January $. and ut Chicago January
90 TO 2e. will emphasize this fact re-
garding car values perhaps moro de-
cldedly tina any previous show.
. While IL Is true that the demand for
eteel. copper. iron and other materials
TO be made into munitions has raised this
price OF raw material and brought about
conditions making II difficult for motor
gar manufacturer TO secure delivery
OF the raw or partly nachine1 material.
nevertheless such remarkable strides
have been made In other directions that
this extra expense Is more than CONF
pensated. The majority OF factories
have installed recently much new labor
ravtng machinery. and in increasing
their outputs have been able 10 pro-
duce better cars or better parts az lower
cost. even though the cost of the raw
product has come somewhat higher. The
PARTS makers arc able to deliver cpfn-
plete assemblies to makers of assembled
cars FAR more an peditiously. cheaper and
of better quality In many cases thai
heretofore. Never In the worlds history
has there been such a popular.5ing OF
" complicated structure rs that which
tho automobile industry has given us
never before has such q multitude Of i'm
provements been crowded into a few
short years, and ever a few short
months.
Fifteen years ago the nrst automobile
slluw was held IN New York city in an
effort to popularize and INTRODUCES the
t'ddllng infant industry 20 the great
public. The pet OF the pubic at that
:imc was the little steamer which
w'h.zzed along the best roads In an adj
,nirAble manner In spite OF the fact that
the complicated mechanism which COM
piete!y filled every available space
weighed SO much that the wire wheels
actually wabbled. There was a wait OF
IL few years and the gasolene vehicle
began 20 come into its own and the In
liant began to require larger bottles Of
pap for his meals and grew fat and rosy
checked.
Only a dozen years-it IS but a short
stretch when tho progress o. other
mechanical divices Is considered. The
sewing machine, filing a universal need,
required three times that length OF
time 10 attain near perfection and to
secure fairly universal adoption. The
bicycle shown at the Centennial Expo
,iiion In 1875 required the better part
Of ten years 10 get a foothold and a
dozen more Years to reach It's acme Of
popularity, although sold at a price
within the reach of the masses. Even
though the light horse buggy finally
sold at prices almost as low as those
II the bicycle, its anuua sales In rs
hcyday never exceeded the probable
sale OF automobiles for 1916.
Having passed through the days when
the single cylinder developed into the
double cylinder. and later became the
familiar four cylinder type. then in
creased to siN, and Nnoro recently to
eight and twelve cylinders having been
through tn. mill Of various sorts OF
transmission1, several kinds Of ignition.
and uu.nherlCss other vital things. the
car Of 1916 represents tho most re-
markable mechanical development In two
decades. The best brains of the world
ire al the command OF the buyer. and
they produce for him such a structure
as was nor thought possible when the
Industry started. Splendid factories
filled with the best designed and most
modern machinery Ceasele9sly grind out
parts that for cXactness, proportion and
quality Of material never have been
seen before. They arr built in such a
manner that they last longer. The up
Keep and repair expense IL less 70 the
buyer, 80 that he not only gets more for
his money in the initial Investment. but,
no is the one who gains In tho matter
of upkeep. The machine has succeeded
vhe man until Intelligence seems 20 be
oil 1t lacks. and this tho man supplies
20 tho mGchinc.
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