New Britain herald., 1915-08-06
SAVE YOUR PENNIES,
 SLOGAN IN ENGLAND
War Cuts RatiOns-B s-BritonS Balk at ... Government Advice

correspondence of the Associated PressD London, July 17.-Preess, pulpit and Prime Minister are in league to make the Briton count his pennies'' Every one is pretty well agreed that Germany has come mighty close to solving the problems of efficiency and economy.
 The average Briton doesn't want luxuries, but he does want comfort lie is patriotic to the core, but he is as stubborn as a mule. So you really cant blame him if he kicks up bit When he is coaxed, urged and driven to cut out the 1uxuries and pattern after his bitterest enemy-the Ger man.
 Gain in Imports.
 When John Bull foots up his ex- ports and imports at the end of this year it is estimated that he will have taken in goods worth about $1,250,- OO0,0 more than those he sent out Uncle Sam is going to be the cred1- tor for about s500,000,000 of this amount. John Bull has got to have things to fight with, and they arc going to cost more and more as time time goes on, but he doesn't intend to economize in that direction.
 The country is warned, and even threatened, that it must "save the pennies; luxury is a crime" "It's beastly rotten now, but how am I going to save more? ?' asks the Briton.
 Told to Eat Less.
 One authority has told him to eat an ounce less of meat every day. An other says use last years potatoes until the supply is exhausted before you tackle this years crop. Still an. other says one lump of sugar must do where two sweetened the tea be- fore. The King and other members of the royal family have discontinued the use of wines and liquors in their households, and their examples have been followed by many.
 Ham and bacon are away up in price just now, though the imports are larger than they have been in fifteen years. Cold storage and spec- ulation are to blame. Now the press is urging boycott on ham and bacon for a week or two with the expecta- tion that 1t will come out and down. Imagine the wrench to Briton to be told to forego cold cuts and grilled ham and bacon for a fortnight!
 Result of Thrift Campaign.
 The restaurant and hotel keepers tell you that table d' hote and not la carte meals are much in demand the result of the thrift campaign
 In the United Kingdom two years ago about 2,5SO.00O tons of meat were consumed by a population of some 47,OOO,0 ,000 persons, or something like 123 pounds a head. This means that each person spent about $13.25 for meat that year.
 That Ounce a Day Counts.
 If you want some more figures take a pad and calculate how much the country would save if each or the 47,000,000 persons ate an ounce less meat a day for every day of the year. Worth saying, isn't it And the doctors say we eat far too much meat.
 Away back in the days when Amer ica was preparing to make her strike for independence the English decided that August 12 was the right date to begin shooting grouse, and ever since then the birds have felt safe until the 12th came round. Thes are the days of economy and thrift. It is estimated that there are about 3.0OO.- OOO CT these fat birds which the coun- try could use to more advantage on the table than in the covers where they eat the grain. So the law has been amended, and his year the birds begin to die on August 5.
 Next week an organized national thrift campaign begins with meetings all over the country. A distinctive feature will be 'Women's Talk to Wo-