Judsonia weekly advance., 1915-03-31

out policy for a department that would suit the clientele of the store, that he would have to buy and install fixtures, coach the salespeople, buy the toys and have them in position by the opening day.
 1 In this predicamert MT. Feeder found what every business man finds some times in his life-and usually at crit ical time, too-that friends are the best asset a business man can have | He knew and had friends among the trade" They knew that if he said thing he meant it and they were anxious to see him make good in his new responsibility. At first when he asked the wholesale men to let him have certain toys before the end of | October they declined. It was, as they believed, an utter impossibility. Then by skillful management they let him have a few of the toys ordered by other buyers who had not stipulated for immediate delivery By stretching a point here and there, they were then able to fill the orders later and still
 
 ting other buyers to inconvenience All during October MT. Feeder worked night and day, and when the new store opened no one of the many pa irons who came to inspect the new department dreamed that the finishing touches had been put on just mo- ment before the curtain rose
 MT. Feeder began his career as an errand boy He was a New Yorker by birth, and when he had finished the public schools his family wanted him to go to college; but the youngster knew somehow better than his elders that there was great deal more for him to learn in the business of the great city than there was within the walls of college. So he took one of the first positions that offered itself in wholesale toy store as an errand boy, at $5 week.
 Gets Hints From His Daughter
 While the department store buyer has one eye on the figures-and thinks half his time of the way to buy the best possible toys in the cheapest possible market so as to make the toy department as lucrative for his em- p1oyer as possible-he has to keep another eye on childhood.
 Several years ago the different toy departments in the big cities made point of selling dollar dolls,' and it was up to every toy buyer to produce the most effective doll that it was possible to produce for dollar.
 MT. Feder has a daughter of his own whose childish lispings have on more than one occasion given him val uable hints on subject of toys. The little daughter is named Henrietta Evelyn. One day Mr. Feeder was put ting some of his expert thought on the subject of the dollar doll-a propo- sition which would mean many thou sands of dollars to his firm. It sud denly occurred to him that it would be good idea to give his dollar doll a special name; and in honor of his little daughter he called it the Henri etta" doll. Later, when he wanted to launch another sort of dollar doll, he called it the Baby Evelyn" It seemed like a simple enough idea, but it was a good one, and the sales on the dolls were increased enormously as soon as they had name. Within few months other department stores took up the idea until the market was flooded with Baby Mauds and Baby Helens and Baby Margarets. But the few weeks MT Feeder gained on his competitors meant just so much more in the pockets of his employers
 Next time you go into big toy de- partment, as you pass from counter to counter, examining the little per fectly shaped toy animals, pigs a few inches long covered with real bristles, tiny chickens with real feathers, dolls that walk and talk and wink, automo- piles that really go and Noah's arks that would have made you as a child dance with joy-stop and think that it is because of the thought of some such man as MT. Feeder that all these things are brought to your door. It is because some man with brains enough to be college president and shrewdness enough to be high finan- cier and with all the imagination of childhood is devoting his time and en- ergies to buying toys and organizing toy departments, that your children have toys brought from the four quar- ters of the earth to choose from.
 When Smiths Were Rare.
 The great family of Smith Braun