South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-08-27
Going Shopping?
The News Times Shoppers
Guide Contains Some Val
liable Suggestions.
War Brings
Fur Prices
Do1Un Notch
BY sue ID. OWN.

by Sue ID. O'Nym.
I'm October is in the air! Not
because there are any dry leaves or
bonfires that smell like October, but
because there are so many things in
the stores down town that look like
OctObeT-yes, and December. There
are windows full of tempting garments
and materials and advertisements full
of tempting prices and lucky is the
foresighted woman who has planned
through summer for this fall on
slaught upon her purse.
Take the matter of furs. for in
stance In spite of the fact that
woman chose TO adorn herself all
through the summer (and isn't II for
tunate. by the way. that she chose this
particular sUmmer?) with fUrs, the
furriers and fur dealers find them
selves sWamped with skins on account
of the lack of a market in Europe
Accordingly prices are down TO low
water mark which has not been reach
in years JGst as q matter of illustra-
ton I saw a mink muff yesterday, in
one OF the stores which is playing up
its furs prominently, which last year
was marked $125. This year ii IL
marked $50! This is an unheard of re-
duction for mink.
Fox is the" fur of the season. The
varieties shown are blue. cross, red,
taupe black and white. The red foX
is to be shown conspicuOusly for miss
es and young girls, and the pieces are
made up very Sirlishly, as result.
Slightly cheaper than the fox, but
quite as popular are the skunk or
martin, Hudson seal, mink, Jap mink
and beaver, while the lowest priced
are Opossum, brook mink, raccoon,
wolf and Chinese lynX.~The double fur
nj &c
shown than the siik-lined collar of the
past few years. The barrel mutf is
most exclusive and many of the muffs
are lined with crepe de chine.
If you wish 10 be informed. when
you take in the fall sales that will
mean so much to your winter ward
robe heed this. The Smartest ma
vets, cOrduroys velours and taffetas.
For the dressier afternoon gowns.
crepe de chimes are being shown. One
of the stores has two novel pieces of
crepe de chine that are almost irresist-
ible from several points of view. Plaid
is TO be very strong this winter as you
have probably guessed from the dis
plays in some Of the windows. but not
every woman can support the large,
gay stripes and bars of the plaid ma
terials no matter how attractive they
may look to her 1t is the heart of
such a woman that will be rejoiced
over these new crepe de chimes OF
beautiful quality (and not so very eX-
pensive considering that they are 40
inches wide) they feature the large
plaidsf but in charmingly subdued
cOlors They would be beautiful in
waists to match the suit or in entire
gowns
In taffetas the newest things are
satin striped in monotone. Blue ana
black are the proper caper." though
stunning combinations are 10 be shown
in ready made garments. featuring
striped silks in varied colors combined
with plain color. one store is show
ing some beautiful velvets and cor
duroys in a variety of soft colors.
For the benefit of the misses who
are soon to leave for college several
of the stores are advancing their far;
displays of misses suits. If you are
going to purchase one for your daugh-
ter. look for something in whipcord
or poplin. If you are thinking of one
for yourself, brOadclOth will again
be good this season, as well as velvet.
Unusually reasonable in price seem
the chic little blouses that one of the
stores is showing in silk plaids in taf-
fetas and crepe de chines-just the
thing for the girl who is about TO
leave for school.
June in the matter of brides. ono
young woman who is to be married
in October and is TO go to New York to
live, laughingly told me yesterday of
the difficulty OF trying to furnish a fat
at long range The young couple is
trying to take advantage of the August
sales in furniture and her desk is fair
ly swamped with ads from New York
papers. There is hint for the Oc-
tOber brides who have both the ads
and the stores and the new homes
right here! 1t is just as we'll for the
young hOusekepeT, anyway, to begin
to study the advantages of seasonable
bargains.
But where do the men come in?"
asked a youthful reporter who just
peeped over my shoulder. 4 suppose
they just put up the money and say
got to it, >"
No. kind sir. perhaps it would be
just as well for the men, too, TO go
bargain hunting once in a while in
stead of smiling tolerantly when the
women of the houses speak of sales.
Do not forget that she is saving your
money as well as her own.
Because this summer was so unsea-
sOIaole for suits of light weave, YOU
will find that you can buy a very good
looking one that would not be alto
Sether inappropriate for all-year-
round wear. at a much reduced price.
ment, the new fall styles in OvercOats
and suits and hats are coming in with
10 use a masculine term, some new
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