The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-05-15
LAWS AGAINST FRAUD
N ADVERTISING ASKED
ANNUAL MEETING is HELD
r. L. IAyfield Succeeds Milton Gone
as President Of Club-Ohicers
Elected and Reports OF Successful
Year and Addresses Heard.

The annual meeting Of the Rich
imond Advertisers Club held Thursday
night In the rooms of the Business
Mems Club was the biggest meeting
of the year. Officers were elected after
the conclusion OF a cabaret supper and
the delivery of addresses by J. @.
Pattee and Norman H. Johnson, and
reports of officers and of the several
Icommittees, showing year of success
been concluded.
The meeting. the last for the year to
be presided over by Milton Cone, re-
firing president. was large In atten-
dance, and keen and live interest was
evinced throughout the entire ses-
sion. The new officers, chosen with
out opposition are:
Officers for the Year.
President. e. l. Layfield; first vice
president, j. q. Pattee: second vice
president, r. r. King: secretary 8. F.
Jr.: directors--G. l.. Beardstey, w.
r. Seiden. ]. p. Fox. w. c. Carpenter.
Milton Bloomberg and L. Fl. johnson.
AT the close of the session, Mr..
Bloomberg. on behalf of the member
ship Of the club. presented to retiring
president Cone and to retiring treas
urer Fred b. Bates, tokens Of esteem
and appreciation of service. Both pres
entation addresses and those of ac-
ceptance were brief and graceful.
Mr.. Cone In reading his repor- for
the year expressed his appreciation
OF the cooperation given him in his
work by the membership, hts fellow
officers and by the several committees.
He covered briefly the substantial pro-
gress made by the organization and
voiced the hope that the movement
toward the passage Of legislation
against fraudulent advertising will be
carried 20 successful realization.
For Pure Advertising Law.
In his brief inaugural President
LAyfield gave assurance that every
effort will be made at the next session
LOT the Legislature to have laws enacted
against fraudulent advertising.
The membership campaign now be-
ing conducted by the club and which
Is TO be concluded May 81 was the
subject OF discussion In which several
members Joined. Splendid work has
already been done in the last week or
80 In this campaign and Il is expected
that some hundred and fifty members
will be added TO the list
The next of the educational COM
mittee series of lectures, which are
proving themselves of great practical
tnidF W GiUO uhChfpEfc anu 10 NJ
men generally, will be had, IL was an
nounced, in the Chamber of Commerce
auditorium on May %. Its subject liz
How Truth In Advertising Wins"
Against "FNake Sales"
The club adopted resolution
directed against the advertising and
the conduct OF fake bankruptcy" or
fire" sales. and the club went on re
cord as heartily cooperating with the
Retail Merchants Association In it's
efforts to secure such legislation as
may be necessary against such fraudu-
lent sales.
The cabaret entertainers who per-
formed to the delight of the gathering
were g. [. Beardsiey, III. H. Hester
ard c. Sherwood, in original mono
logue and happy sketch; Brauer. the
"handcuff king" in magical entangle-
ments: and Messrs Martenstein and
koblenzer. Two famous song birds =,
popular local vocalisss
The addresses, 1.-THE Relationship
Between Business and Advertising" by
J. g. Pattee. and Supplying the Re-
taller" by Norman II. johnson, dealt
with the problems met almost daily
by business men and advertisers and
each presented suggestions solution.
In the facts that times and condi-
tons have changed there found for
emphasis. that the South Is now pro-
ducing more OF the things the country
consumes, that II ri depending more
upon itself. that Richmond is the
center OF a live business world and
that the business men of Richmond
are more end more learning the i'm
portant place they hold A plea for a
greter cooperation between the press
and the business man was made by the
one speaker and echoed by the other.