The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-12-10
MEMS
CHRISTMAS Gifts
IS NO EASY TASK
Well known Merchant Denies
0ft-repeatsd Assertion That
Women Are Exacting Shop
pers: Ask Too Few Questions

buyinr for them. we see very little OF.
, women shoppers. suNo at christmas
time" said G.. a. Cushmau, manaEer
~ the r.. l.. Washhurn Clothing COM
many this morning, Ga answering a
chanco question as TO the relative
difficulty OF pleasing men and women
shoppers. hut We have The pleasure
VI serving q sufficient number 81
women buyers during the Christmas
buying period TO be able 20 assert
definitely that women a. IL class are.
not the vNacting shoppers they are.
popularly reported To be, either mat
on they do not feel sufficiently at.
home in "a mans store 60 eve lull.
play 20 their ability TO get 90 the bot
tom ~ the purchase contemplated.
As "a matter Of fact our experience
Il that women shoppers who come To
our store are much easier 60 please
! and are much better judges OF good
merchandise than men are. The aN-
emgc woman who Is buying a neck
tie or "a box OF SILK soX ~ q rule
knows what Is in good style. We
have no way of knowing for whom
the purchase b. being made. but m
case the lady is in doubt as Go cuiot
and size We are willing and able TO
assist her as our acquaintance among
men enables us to do this intelligent
Is.
This Is in no sense "A criticism Of
our women custu~ners We Would not
lventure upon such criticism. even
were it due. which IL emphaticaliy
b not. II is merely an expression Of
q wish to hc able Go serve the ladies
| better. Co insure them greater satis-
faction In their Christmas gifts Tor
men.
"The salesmcn in this store are ne
c~uliurls well prepared Co advise upon
Christmas PURCHASES OF wearing app
parei Tor men. IN the course NJ the
year 30 per cent OF the men of Albu-
querque make purchases in this store
A very large number Of them buy
their clothing and furnishings eXclus-
lively from as. In his almost daily
contact we are taught the tastes oi
these men, we KNOW their sizes. THEN
Hikes u dislikes. in makes and pat
terms and c%oiorings, iu evcrything that
goes onto the person Of a Well
dressed man some Of them ARK
fussy. and some are not some are
less hard 10 please than others. Bu'
without exception every man wheth'
az be- buys q pair OF hose coy g suil
of clothes has his own peculiar hkei
and disukcs-aud We know VIVA.
those likes and dislikcs are. There
fore ] can say for an OF the salesmei
iu this store thut Wc will appreciate
the extension of a lutte more conf
dence from our women buyers-tu th,
cnd that our experience tnd oyor'
day knowledge of the men for whom
christmas surprises are being Dough
may be brought Zoo their service.
"One articl, of mems fNlugs 10
d, particular over which women ar,
/ usually more careful than men i- ID
l handkerrhiefs They know good lu
ON as far as they can sec it tnd tho.
never make "a mistake learnc,
long ago that nothing hut the best u
= handkerchief would uas- muster !.
the Christmas trade aud $50 hon fo
"a the best linen that money wIl huN
q We have. as "a matter cot fact. com
10 make "a speciality of Christina
e handkerchief and sell 90 great man.
10 the adde's 81 A~lbuquerqu"
~ notice thai women generally 8r
c tending more and more 90 pIa.tlDl
10 gifts Boz their purchases for mon
things OF everyday wear, rather ina
mi thosr fur especial udurnmcut TN
rs |scr.ic, neckties are chosen NOR
often than unusual pattorus aH
you'd be- amazed "a the uumbe ,
.o shirts we sell as christmas gitt-.
is dozen culIar- done 40 iu "a huildi
.n hos. also has become 20 very popuIa
oil womans rIff. The oblIurs must mak
ts "a ht with th. men. leruu4 We sa
~ more In this way cycrs christina.
ie Gloves. az course. sre 10 standard gf
s but there are DESIRABLE, shades lu
al individual tastes 600 shades and mak,
about which wc generally cam -lsp "a
is woman valuable Information
s.. Probably SOU would he surprise
,y ID / told YOU the number OF Albuqu,l
que men who Will receive 10 sult ,
no paIamas in their Chrirtmss stocking
Next 40 huudkerchlefs and SHIRTS uu
ucektIos we -ol many pajdml,. Glg
. buy thcu for their brothers the 10
dies buy them for their husbands an
sons and they are Iusi t. .yus.b.
and desirable 90 gift is can bo-i,
thcy are standard and uc. cr geo ul
q. .r.I.