Idaho County free press. [volume] (Grangeville, Idaho Territory) 1886-current, 1915-11-18
A WEEK OF PROSPERITY.
Electrical Industry to Celebrate the Re-
turn of Good Times.

The electrical industry, with invest
ments of more than $4,000, 100000, will
celebrate the return of prosperity dur
ing the week of November 20 to De-
cember 4. This week has been named
Prosperity Week" a period of
national awakening to optimism and
opportunity.
Not only will this important week of
1915 be devoted to the celebration of
better times and prosperity in general,
but a mighty effort will be made to
show the people of this country how
much prosperity, in every branch of in
dustry and arts, depends upon electri-
city.
The electrical industry has four
branches. The manufacturer makes
the equipment for electric light, heat
and power plants, for railroads, ships,
mines, ppliances-everywhere that
electricity is used. The 1892 electric
plants sell service, which is electric
current, to the public. The electrical
lie buildings and industries so that the
current may be used. The electrical
dealer sells the 600-odd electrical ap-
pliances which the public uses, and the
electrical jobber is the necessary mid
dleman of the industry who works with
the manufacturer and dealer to get
electrical goods in use.
For Electrical Prosperity Week the
great electric plants, which do an an
nual business of more than O,0OO,-
900, will cooperate with the contrac-
tors, merchants and local business men
in securing "White Ways and un-
usual lighting in streets and business
places. They will conduct electrical
shows for exhibiting and demonstrate
ing all kinds of electrical goods. They
will boost for the Weeks newspaper
advertising, will award prizes for the
best Illuminated stores, will invite the
public to inspect the electric plant, and
enterprising plants will give prizes to
school children for the best essays on
electrical subjects.
The electrical interests will send
forth an army of statesmen to show the
housewife how to use electricity. in the
home and realize the economy and con
venience it brings. They can easily
show how ever commodity IN Ire mas
steadily risen to increase the high cos
of living in recent years while the price
of electricity is the ouly public servant
which has rapidly decreasde in cost
People pay much less for electricity
now than ever before.
The electrical jobber and contractor
will spread broadcast in circulars, fold
ers and all forms of advertising how
the campaign aims to make nation o
t'bomes electrical and will cooperate
with chambers of commerce, boards o
trade, improvement associations AM
CITY councils to obtain better light an
efficient and lasting city and tow
benefits. In all these operations tn
electrical industry will have the assist
ance of the Society for Electrical DE
velopment' IS staff of expert trade build
ers and campaign managers.
The women IS clubs, the public schools
the department stores and the publ
are important elements IN the can
paign. The public will do the Christ
mas shopping during the week instea
of during the ruch of the holiday. The
will become acquainted with the me-
uses of electricity and become in trut
"spugs members of the Society &c
the Prevention of Useless Gifts. Ihe
will buy things electrical, gifts that al
useful 1856 days of the year and max
the holidays at last an occasion IL
practical helps.