The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-09-16
FALL. FASHION week
A LIBERAL EDUCATION.
Richmond Merchants Preparing to
Show Visitors All the Latest in the
World of Fashions--AI May Feast
Their Eyes on Latest Designs From
the World Of Dress Designers.

Next week will be Fall Fashion
Week in Richmond. Beginning Wed
nesday morning and continuing
through Friday, Richmond merchants
will show tie people of this city
just what can be accomplished by local
shops in the way OF attractive dis
plays and complete showing of ali that
of fashions.
Richmond stores have for several
weeks been at work gathering stocks
Of the very latest models and designs
in fall and winter goods. and the big
show of next week promises to eclipse
anything that ever has been seen here
before. Every storekeeper will dress
his window specially for the occasion,
and much of the window display will
he move, and artistic in the extreme.
Many of the windows and interior OF
the stores will be decorated hand
somely with palms and flowers, al
though mere decoration Is not the
aim of the show. The real object
let Richmond people see at a glance
as I, We're just what is on the fashion
plate for the season.
May Learn the Style.
1t will furnish an unexampled OPP
portunity for people of this city to
get acquainted conveniently with the
latest styles and to feast their eyes
on the seasons wealth of new fash
ions Merchants of this city have
sought to impress deeply on the minds
of the shoppers the fact that they do
not have TO go out OF Richmond to
get what they want. The local stores
.xf,A 4t{
any article or pattern of style that
might he desired from the cheapest
TO the most expensive article. 1t is
to demonstrate this also that the big
fashion show will be held.
In every line a special effort Will
be put forwald by the shopkeepers
TO show what Is newest and best. Mil
linery stores. furniture shops.
clothiers. florists, jewelers., and all of
the other shops are making elabo-
rate preparations to demonstrate to
Richmond people and those OF the sur
rounding country that Richmond can
supply every want and supply every
one with the newest. snartest and best
In style, quality ana value,
A Feast to the Eye.
Whfie the Windows of the stores will
be gorgeopsly decorated and will be
engrossingly novel and artistic. atten
ton Will be paid by the merchants to
inside decorations, and the interior
of the stores vii. also be feast for the
eyes.
The greater space on the inside OF
the stores will afford advantage. in
decorations and colCr schemes which
cannot be obtained in the windows
and will allow for the showing OF
multifarious designs and patterns.
- -t.
thing that is up to the minute this
year it will be necessary to take
look on the inside Of the sons, the
windows being limited to specialties.
The markets OF the world will be rep
resented In this seasons opening here.
Although the European war has put
check on imported stuffs. tho Rich
mond shoppers who see the big Fash
ion Show of next week will not
know it. as completeness is one of the
guides of the storekeepers N putting
in their fall stocks.
A Liberal Education.
Masterpieces OF creative art are al
ready here and will re on display next
week. Every storekeeper will have
well to the front the classiest. clever
est newestt and most original styles
and modes in his line business. Even
II the shopper buys nothing. gace
through the various stores will be
equal to liberal education in the
styles and moaes of the season.
1t liz expected that hundreds OF
shoppers will come from the terri
tory Immediately adjoining Richmond
in order to 10 their fall shopping.
and large crowds are anticipated on
the shopping rhoroughfares during
the three DAYS OF the big opening,
Wednesday. Thursday and Friday.