davidaulloa/AmericanStories huggingface dataset:
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21

goods appeal to his customers He knows he buys simply
to SELL and to SELL his goods have to appeal to the custo
mer whether that appeal results from his customer vol
UNFAIRLY looking around IN his department. whether
he forces the appeawinning attention to the goods in
spite of the Involuntary attitude of the customer To
do either he must offer desirable goods at desirable
price To do that he must buy with stability the
prime consideration
in way clearinghouse for the individual advertising
abilities of the department heads or buyers His work
is highly specialized Yet it ought to be sufficiently gen.
erazed to bring about harmony among all the different
advertising ideas that all these different buyers bring to
him. But the adInaI job is largely to smooth down
and to polish up the advertising The success of the
appeal depends the obvious value of the merchandise
offered
And So quite frequently advertising man, poor in
the of dction displayabity and the other ele
ments of advertising writing, when at work in store
which is success in the phase of merchandise
can win quite veil the brilliant advertising
writer For department store advertising is simply
And if the facts presented pleasantly they will VIE
the business
OF all problems the advertising problem is about the
knotest buyer faces There is guesswork to this
kind of advertising Every cent that is spent publicity
for his department is charged up against him. He knows
just how much has cost to keep the business coming
far his particular part of the store is concerned
He knows whether the is higher percentage than
it was year ago. He knows whether he is getting the
same amount of business that he year ago. And
with the amount of advertising if he is not getting
the of business he knows that he has either
chosen the wrong goods to advertise in other
way has fallen down. Business conditions weather
or other elements may enter in to make business today
different from what it year ago. These points
given consideration But STILL regardless of all outside
factors the buyer Externally up against these plain
figures of the cost of his advertising compared with
the current volume of his departments business.
And right there largely lies the failure
deflartment that
IN volume regarded something to be looked into by
the cement And yet the department that increases
In volume and yet increases too greatly in advertising
expense also be looked after The buyer therefore,
eternally has to act the DR. yland Mr.. Hyde, in
Of business and decreaser of business getting
nditrres
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
BECKERLAWYERS
ASK WHITMAN TO
REVIEW EVIDENCE

associate Press by Federal Wirelessl
NEW YORK, N. Y, July 21.-An'
other attempt to save the life OF
Charles A Becker, the condemned
murderer. was launched today by HIS
attorneys, based on the alleged dis.
covery of new evidence, on the
strength Of which counsel asks that
Governor Whitman review the court
proceedings which resulted in the pris-
oner's second conviction.
In a 15,000-word statement given to
the press last night. Becker goes over
the history of the case, protesting his
innocence and dragging in the name
of big Tim" Sullivan, the Tammany
leader, now dead, whom he accuses
of having aided In connecting evidence
to procure his fraudulent conviction
on the testimony OF gangsters.,
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
gen. sALAzAR,
ALLEGED HUERTA
Agent, ARRESTED
Carranzistas Show Contempt
Fer U. S.; Trample Flag
Under Foot 49,.
Associated Press by Federal Wirelessl

Associated Press by Federal IWirelessl
WASHINGTON, d. c., July q. =
Gen. Salazar, believed to be an active
agent of Gen. Victoriano Huerta, the
deposed dictator, in attempting to 70
ment a new Mexican revolution, was
arrested again last night short dis
lance inside the American border, not
far from FL Paso, Texas The de.
partment of justice is known to re.
gard his capture as an important step
toward the prevention of injecting
fresh discord into war-torn Mexico.
BISBEE, Ariz., July 21.-Carranzis.
tas who captured the Mexican town
of Naco last Monday found an Ameri-
can flag there. They brought 1t to
within a few feet of the boundary yes.
terday and then trampled it to rib
bons under foot.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
WILL NOT
PROTECT ITSELF
WITH INSURANCE

The committee on ways and means
of the board of supervisors does not
think, after consideration of the re-
port submitted by the mayor and city
attorney at last weeks meeting, and
an investigation of its own accord in
regard to the liability of the city un-
der the new compensation act. that
The city and county of Honolulu need
insure its employees against accident.
The supervisors last night were in
formed that careful study of the
past accident records of various de-
partmerts OF the municipality showed
that not many accidents had happen
ed, and that the annual payment Of
$4,000 or $4,000 necessary for such
insurance was not advisable.
1t was recommended in the report
of the investigators that the city place
itself in communication with the ac-
eident board of the local Chamber of
Commerce and procure from that body
the regulations that it is required to
formulate under the compensation act
for tae guidance of employers of labor.
The report was referred to the COM
mittee on ways and means.
Liability insurance is causing good
bit of trouble throughout the city, in
that big insurance companies have
banded together to handle the insur.
ance business and have set rates for
doctors examinations. Many physi-
clans say that the fees thus arranged
are far lower than they should be and
at least so per cent lower than the
standard fees that have always been
charged In Hawaii, is a report.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
AMERICAN NOTE
REPORTED FIRM
but FRIENDLY
Message to Germany, Cabled
Yesterday, Ignores Or
duna Incident

Associated Press by Federal Wireless]
WASHINGTON, d. c., July 81. -
Although the text OF Americas latest
note to Germany anent submarine
warfare on merchantmen will not be
made public until it has been received
in Berlin. the general tone and char
seter OF Il are known. The text was
cabled to Berlin yesterday.
There is nothing menacing or blus
tering about the note. 1t carries no ul-
timatum and makes no threats. In a
friendly. firm way IL assumes with
finality that the subjects under discus
sion have now been fully reviewed;
that the two countries have had time
to come to an understanding Of each
others position and that responsible.
fly henceforth will rest with Germany
for any future acts her commanders
might commit that would endanger
the relations Of the two nations.
No mention is made OF the Orduna
incident.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
WHAT THIN FOLKS SHOULD
DO TO GAIN WEIGHT.
Physicians Advice for Thin, undevsI-
oped Men and Women.

Thousands Of people suffer from ex-
cessive thinness, weak nerves and fee
Bile stomachs who, having tried advef-
tised flesh-makers, food-fats, physical
culture stunts and rub-on creams. re.
sign themselves to lifelong skinniness
and think nothing win make them fat.
Yet their case is not hopeless. A re-
Gently discovered regeneratiVe force
makes fat grow after years OF thin
ness, and is also unequalled for re
pairing the waste Of sickness or faulty
digestion and for strengthening the
nerves. This remarkable discovery Ii
called Sargol. Six Strengthening,
fatproducing elements Of acknowledg-
ed merit have been combined In this
peerless preparation, which Ii end0rs-
ed by eminent physicians. and used
by prominent people everywhere. It
Is absolutely harmless, inexpensive
and efficient
A months systematic use Of Sargol
should produce flesh and strength b.
correcting faults Of digestion and By
supplying highly concentrated fats TO
the blood. Increased nourishment -
obtained from the food eaten, and the
additional fats that thin people need
are provided.
While this new preparation has CIV.
en- splendid results as nerve-tonie
and vitalizer, It should not be used By
nervous people unless they wish 20
gain at least ten pounds Of flesh.
For sale by Benson. Smith q Co,
Chambers Dru4 Co. and Holligfer.
Drug Co.-advertisement
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
UNION LEADERS SAY
GUNMAkERS TO WALK OUT

BRIDGEPORT, Conn, July 81. =
Whether the threatened strike of the
machinists of the Remington Arms
Company is to materialise, as announc-
ed by some OF the labor leaders, or Is
to fizzle out will be known today.
Last night, from union headquarters
it was reported that the Remington
works will have to shut down today,
as the machinists who had agreed to
strike will do so this morning. The
majority failed to report for work last
night, say the leaders, while none will
report today.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
OVERMAN thinks
COMMONER MADE
FATAL MISTAKE
Senator Returning From Homo
lulu Gives Opinion on Resig-
nation of Secretary of State

United States Senator Lee s. Over
man OF North Carolins, chairman OF
the committee on rules in the upper
house of Congress and member OF
the judiciary committee Of the senate.
Honolulu to Salisbury, N. C., said II
was his opinion that the United States
army and navy should be increased
and thst the coast defenses on the Pa
cific should be strengthened. or the
resignation of William Jennings Bry-
an as secretary of state, Senator Over.
man said he did not desire "to criti-.
Mr.. Bryan too much on account OF the
friendship which exists between us
AS TO the resignation OF Mr.. Bryan,
/ viii say that think he did right In
resigning if he was not In harmony
with President Wilson in the matter
OF the second note to Germany" said
Senator 0verman. what has puzzled
me is why he should sign the flrst note
to Germany and not sign the second.
From all the evidence of the past few,
days / cannot see wherein the second
note differed much from the first note.
In fact | think it somewhat more on
friendly basis. Mr.. Bryan Is my
friend and / cannot criticize him too
adversely, but think he win live to
see that he made mistake. He Is
great man who desires to be the leader
Of thought. but in my opinion l believe
that world peace WIN be established
and that 1t will come about more
through the efforts and the ideas put
forth by President Wilson than by the
ideas expounded by Mr.. Bryan He
wants a new system OF diplomacy, but
the time is not vet here when it may
be instituted. We must follow the
lead of International law, which has
been so ably stated by the president.
"Mr. Bryan il being criticized by the
American people, and would say By
an overwhelming majority Of tho
American people, for what he has done
and for what. he has said. In looking
over the situation find that the Dreg|.
dent has the support Of q united amerk
can people and that they viii support
him to the end IN this matter. I am
sorry that he resigned. but he took the
proper course under the circum-
stances.
Il looked over the defenses IN Homo
lulu and have also visited the fortified
points on the Pacific Coast so far 90 I
have been able. | believe that both
the army and the navy Of the United
States should be increased and placed
on a better footing. While the coast
defenses seem to be well In hand,
believe there should be more.
The matter Of revenue Is a great
problem to the administration on aes
count of the war; The treasury re.
ceipts are not what they would be In
times of peace Something will have
to be done toward the rehabilitation
of the treasury IL the war keeps up.
This will either come about through
an increase In the war tax already
levied or by the sale of bonds Of the
Panama Canal issue How much will
be needed cannot say, but some ex-
traordinary method viii have to be
resorted to in order that the treasury
deficit may be made good
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
REVOLUTIONARY WAR
HEROES FINISH SESSION
rAssociated Press By Federal Wirelessl

EAssociated Press by Federal Wirelessl
PORTLAND, Ore, July 21.-Dele.
gates representing 1900 descendants
of the soldiers, sailors and other pat.
riots of the Revolutionary war were
assembled here for the 18th annual
congress of the National Society OF
the Sons of the American Revolution,
which was concluded last night.
Today the congress will conclude its
session with q trip on the Columbia
river. On Friday and Saturday at San
Francisco, patriotic exercises viii be
held under the auspices of the Cali.
fornia society at the Panama-Pacific
exposition.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
5uLcARs AND TURKS
ON VERGE OF WAR.

SOFIA, Bulgaria, July 21.-Rela-
lions between Bulgaria and Turkey are
becoming strained as the result of
Turkeys failure to allow free passage
Of Bulgarian passengers and goods on
the Dedeagatch railway as had been
promised.
The seriousness OF the situation is
indicated by the fact that the Bulgar-
ian charge dsaffairs at Constantinople
has advised the Bulgarian students at
Robert College and the American Col
lege for Girls to return home.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
U. S. ASKED TO PROTECT
ITALIANS IN TURKEY.

ROME, italy, July 21.-The Italian
foreign office has addressed note to
the American department of state ask
ing the United States to use its influ-
ence to protect the war-bound Italians
In Turkey, especially those whose
homes are in Asia Minor. Reports
have reached Rome OF horrible cruel
ties inflicted upon some Italians, while
many are suffering at the. hands of the
Turkish authorities and people.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
LEO m. FRANK HAS
CHANCE TO RECOVER

ASSOCIATED Press By Federal Wirelessl
MILLEDGEYILLE, Ca. July 81. =
Leo NJ. Frank, who was stabbed in the
throat last week by a fellow convict.
and whose condition Monday was re-
ported to be critical, is better today
and has a chance to recover.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21

LONDON, Eng, July 21.-No infan-
try engagements were reported yester-
day on the western front, save for q
minor French success east Of Ypres.
In which the Germans lost $50 yards
Of trenches. Elsewhere, from the sea
to the Swiss frontier, only artillery
duels were in progress.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
Aus7RIANs CLAIM ITALIAN
ADVANCE DEARLY BOUGHT.

LONDON, Eng, July'.21 Vienna Of
ficial bulletins say that every inch Of
advance is being bought by the Ital1.
ians at a frightful cost The latest
Austrian statement asserts that inethe
fighting around Kreuzeberg, the ftal-
isns lost 1000 killed and the Austrians
only A. men.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
WEEsA MINERS MAY
ACCEPT COMPROMISE.

CARDIFF, Wales, July 21.-TheI
members Of the miners unions viii
vote today on the acceptance of an
agreement proposed by David Lloyd
George, minister OF munitions, for the
Termination Of the strike. which has
tied up the greater number Of the
Welsh coal mines.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
SHIP
REPORTED ATTIRE
in INDIAN SEA

ASSOCIATED Press by Federal Wirelessl
LONDON, Eng, July 21.-S. o. s.
calls for help have been received at
Indian ports from the steamer. Benal-
la, whose captain reports that the
vessel is Attire In the Indian ocean,
800 miles east of Durham. Eight hum
dred Australian emigrants, returning
to London, are on board. Help has
been sent in answer to the call
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
GARMENT WORKERS
STRIKE is SETTLED

ASSOCIATED Press BY Federal Wirelessl
NEW YORK, N.Y., july 2iThe
garment workers strike. which threat
ened last week to spread to Chicago
and become the greatest strike in the
history of the trade, was settled last
night by an increase in wages scaling
from IL to Is per cent.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
NEW YORK SYNDICATE
BUYS POPE MOTOR PLANT

WESTFIELD, Mass, July 21.--A
New York syndicate yesterday COM
pleted the purchase of the automobile
and bicycle plant and business Of the
Pope Manufacturing Company. which
has been in the hands OF d receiver.
The price is reported to be $725 900.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21

A suit for divorce has been filed in
circuit court by Rose Hanakahi against
Harry Hanakahi, the grounds being
nonsupport. This is the 18th suit
which has been filed since July l.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21

Maggie wouldn't marry one o.
them Scotties, not for fortune. Ag-
gie-Why? Maggie-Cos look at the
trouble you'd ave to keep Is knees
poIished.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21

How long have they been married n
About five years. Did she make
him good wife ?" NO. but she made
him an awfully good husband"
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21
PURPOSES OF THE COURSE:-(D 70 !

PURPOSES or THE COURSE-N 70 increass
returns for The retailer Dho noso aduertises e) To shoD
the no0duesng retailer hoso he can osuer has prices get
increase has profits 60 To suggest to the jobbcr and
nGna9actrer cautious method to create demand and
ADVERTISING ability for place in THIS neso profession"
This course, she deluered personally to class of stu
dents. costs $15 1t Is equivalent to correspondence
course0hich costs $95. The entire 90 lessons scH b
eisen exclusively Nth this newspaper free Of charge.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-21

Financial fashions change. They have
been changing for the better in the United
States in recent years.-B. G. Forbes
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
Locust Eaters.

While the locust is essentially q
plant devourer and famine breeder.
says the Christian Herald, there are
many well authenticated cases in his
tory showing that populations reduced
to the last extremity have utilized the
destructive insect as food. Diodorus
Siculus relates that an Ethiopian tribe
was known as Acridophagi C'eaters Of
locusts'O, while Aristotle writes of a
certain part of Greece where the peO
pie regarded them as delicacies. Lay
ard, the explorer, found on the en-
graved monuments pictures of dried
and preserved lOcusts on rods, presum-
ably indicating their use as food. It is
not believed that any race today eats
them. They are regarded everywhere
in the east as an abhorrent calamity,
and the presence Of vast swarms in
Palestine is held to be forerunner of
complete crop failure, both of fruits
and cereals.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
Uncle Johns the Happiest Man
On Earth

Oh, say, Charley, Uncle John is
the happiest man on earth. You re-
member he used to hang his feet out
of the window nights SO as to give
them thorough airing in order to
stay with them the next day. Well
the health officer got after him and
threatened to quarantine him for
contagious disease unless he hauled
in his feet. The consequences were
that he was compelled to either fish
or cut bait, and he went to using
Barker's Antiseptic, and today his
feet are finer than silk. For sale at
Taggart's and Freeman's drug
stores adv.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
PAINTINGS That Last,

One Of the great problems that pre-
sents itself to the modern painter Is to
keep his canvas from cracking when it
ages. Many OF the most priced of the
old masterpieces have been marred be-
cause their creators did not understand
the art Of insuring them against time
and weathering. a careful investiga-
ton of those that have come down in
tact shows that in some cases the
sheet of paint is remarkably thin, so
thin, indeed, that the texture Of the
canvas can be clearly seen through the
face Of the picture. Further expert
menting shows that the life of pic
ture is inversely proportional to the
thickness of its color layers. Canvas
contracts with moisture and cold, and
paint generally is affected in the same
way. If the paint layer is too thick it
gives way, and the cracking is the re-
suit All Of the old paintings that have
come to us uncracked are painted very
thin. This was the method of such
early masters as Van Dyck, Raphael
and his pupils.-Atlanta Constitution
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
Mouths on the Bias.

"Of course it's nice to have a beau
tiful voice, but I'm glad I don't sing"
said a pretty woman as she applauded
after the soprano solo at a Broadway
restaurant. Eyes, I'm fond of music,
but that Is sufficient. If / could be
tempted to sing, what would happen
to my good looks? I think it is not
silly for a woman to wish to look we'll
all the time. A woman never looks
pretty or beautiful when she sings.
She invariably twists her mouth to one
side and makes her face appear crook
ed. l have keenly observed the last
ten singers l have heard, and every
one Of them opened her mouth on a
bias. / haven't the slightest idea why
they do it unless the muscles Of one
side Of the face are stronger than the
other. There is something disturbing
about a pretty woman deliberately
making herself fright by stretching
her mouth in song."-New York Letter
in Pittsburgh Dispatch.
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
The First Telegraph Line.

After the formal opening Of the first
telegraph line built for commercial
purposes between Washington and Bal
timore Professor Morse and his asso-
GATES offered to sell the invention to the
United States government for 100000.
but the price was considered too high.
The government had appropriated $780,
600 toward the construction of the
Washington Baltimore line, but after
short period of operation the pOstmas
ter general, to whom President Polk
had referred the matter. wrote, CAL
though the invention is an agent vastly
superior to any other devised by the
genius of man, yet the operation be-
tween Washington and Baltimore has
not satisfied me that under any rate of
postage that can be adopted its reve
nues can be made to cover it's expendi-
lures"
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
STATE MENT

OF the ownership management, etc, ST The
River Falls journal. published weekly at Riv-
Falls Wis required by the Act of Aug
ust "a, 1912
Editors. Morse. River Falls. Wis.
Publishers. r. Morse. River Falls Wis.
Owners r. Morse. River Falls, Wis.
known bonGholders, mortgages and other
security holders, holding per cent or more
or bonds, mortgages, or other securities: w. F..
Knowles, River Falls, Wis; G. |. Johnson Mfg.
Co., St. Paul, MINI.
Signed,
S. r. Morse.
Sworn to and subscribed before me this 5th
day of October, 1915.
G. Il. Ellis, Notary Public.
(My Commission expires October II, 1879
River Falls journal. [volume] (River Falls, Pierce County, Wis.) 1872-2019, 1915-10-07
The Sound Of ShrapneI.

Have you ever heard shrapnel by any
chance? No? Well, it sounds as much
as anything else like a winter gale
bowling through the branches of pine
tree. 1t is a moan, groan. shrek
and a wall rolled into one, and when
the explosion comes it sounds as
though some one had touched off a
stick of dynamite under grand piano,
and it is not particularly cheering to
know that the ones you hear do not
harm you and that it is the ones you
do not have time to hear that send
you to the cemetery.-E. Alexander
Powell in scribner's. .~ssE1:':g ~ a.. :