Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-11
STUOEBAKER SALES
BREAK PREVIOUS RECORD

with factories taxed 10 CAPACITY and
working overtime. tn" Studcbaker cor
p"ration. Detroit. the last week Of
March enjoyed tho biggest week o.,
sales IN the history OF the or.aniz,
tion. \ summary Of the sales OF tho
entir" month indicates that March ma
nccn the best month Studnbakcr ever
had
w" arc not altogether surprised by
me showing We have been making"
SAID r. r. Bcnson. vice president, in
charge az sales, since We have bccn
seeing the sales mount day by dav Ali
through the month. but ncncthclcss
We arc highly delighted Doing A bust
ness All over tho world NC can homo
Tor boom in business in one country
10 Offset depression in another but
the increase FOR March has been prac-
tic"1y uniform everywhere.
Naturally We arc int"rcstcd first in
IN" sales in tho United states These
'ndicat" that the country is now in
a healthier condition financially The
establishment Of tho reserve banks the
courageous facing OF the European sit
uaiion. the high prices for food stuns
and the determination that business
must 20 On as usual have all tended
20 stabiliHuC OF the commercial
world find that the country is count
Ing on absorbing the 5000. 600 900 tina
formerly our tourists spent in Europo
each summer This tremendous sum
VIII carry us over what may bc called
the slack summer season.
! am glad TO say that our CONNER
ciai car department Is even buster com
pared to last year. than any other
branch Of our production department,
In March We sold many commercial
cars as we sold during the first nine
months Of 1914. We sold to one West
ern firm forty jitney buses. priced at
tho factory at $50. 200.
with three or four woIl-dcfncd
highways across the continent. there is
little wonder that people who never
considered touring in America before
arc nov buying machines To see Amer
lea first More Studcbaker cars are
sold west Of Denver than any other
make selling for more than 5000 and
the sales this season are we'll in ad
vance OF those AT this time a year
ago
Prosperity just west of the Ale
Ghanies is indicated ny the sales Of
Studchakcr cars To our Toledo dealer
The irst lake boat of the season car
ried as many Studebaker cars as could
Toe crowded upon her lower deck. And
second trip was made TO I'LL the
entire order. In fact. all our branch
managers are telegra phinS, and even
coming TO the factory. for more cars.
Our Los Angeles manager brought a
one firm last week. and already he is
onquirinC for more cars
our dealer in Cleveland has just
placed an order that increases his
original order by .I5o.ooo. This means
that he sees tho opportunity to dis
pose Of la0 more cars than he origi-
nally believed possible. our Pittsburgh
dealer is at tho factory now To secure
additional cars that will cost $4,000
more than ordinarily he contracted to
pay.
In Latin America our sales are hold
ing up we'll despite the lull i'm bust
ness there incident to the European
conflict Yesterday there came an order
from lava doubling the original order
for cars. In fact, our business in the
Far East has Increased tremcndo usly
this year. We have also just received
repeat order from South Africa
Our tales Of pleasure cars i'm Eng
land arc surprise To me. had
though; the war would curtail them.
These are going TO individuals. and are
not for government service. Our Lon
don branch manager writes that our
Studehaker six is favorite with the
critical English buyers. who compare
II favorably To European cars. Another
country where our sales arc well in
advance OF last year IS Australia.