The Hawaiian gazette., 1915-02-12
MADE IN U.s.A,'
IS BEING URGED
Importance Of Creating Home De-
mand For American Sugar
Is Pointed Out

That the - Made IN the L. .. n.
NOV cment Is not to be mere fash in
the pan Of public enthusiasm is indicat-
ed by the steady development of plans
IN many parts Of the country for push.
ing the campaign, In New York a com
mittee of prominent business men is
working out, plans for an exposition
and for an extensive advertising cam
Taign in furtheranee Of this movement
The Chamber Of Commerce of the Uni
ted States is considering the matter OF
taking up and actively pushing it. Tho
Detroit Chamber Of Commerce has Of
fered prize for the best design for q
label to carry the legend Made in
the U. s. A, anu niShy other CONNER.
cial bodies are showing an active inter
est in the movement, which has been
endorsed by many OF the leading mel
of the country, Including notably
Speaker Champ Clark, Of the House o.
Representatives says facts about sugar
The sugar producers are not laggini
behind other interests in this eonnec,
tion. They have double barreled ar.
gument to present for the use Of their
products, for 1t is grown as wei
as made - in the United States.
"Grown and Made in U. s. A." is
slogan that should prove a convincing
argument for the use Of sugar produced
from American soil, and it has met tn,
approval Of the producers who have ex
pressed themselves on the subject as
being the best thus far put forward.
The suggestion advanced in these
columns for general campaign of pro
4 L. he
use Of sugar grown from American soil
has aroused widespread comment and
is meeting with favor everywhere.
Newspapers in many parts Of the
country have reprinted the suggestion
with expressions of their approval.
Producers See Need Of Ca.ipaign
Prominent producers of sugar hav'
written expressing their conviction
thrt the only hope for the continued
existence and further DEVELOPMENT o
the domestic sugar industry lies in {
vigorous, nationwide campaign to
place before the people of the country
the national advantages of growing
America s sugar supply in America.
In addition to the adoption Of 2
"war cry" the proposals thus far ad
vanted for making effective a cam
Paign to promote the more general use
of sugar of home production may b.
grouped under the TO lowing heads
!. The adoption Of distinctive EN-
blem to be placed on all packages of
sugar-boxes, barrels or bags-turned
out by those participating in the move
hent. 1t is suggested that these label
be so arranged that the individual pro
L, A a - IL
to the general label if he wishes tc
do so. Various designs planned to com
ply with these requirements are now
heing prepared by well known artists
Assurances have been received from
the handlers OF considerable amount |
of domestic sugar that they are pre-
pared to make use Of such an emblem
as soon as il is finally decided upon.
Publicity Necessary
= 2. The carrying on of an active pub
licity campaign to place the facts in
reoard ~ American SUGAR production
before the American public, to show
that this industry is the sole guarantee
to the cOnsumer of a permanent supply
of cheap sugar, To- demonstrate its ben
Gifts to American industry, and to the
financial position Of the United States
in international trade. This work is
now under way and Facts About Sugar
is doing what it can to push it along,
The scope of this campaign could be
Greatly enlarged, however, to the bene-
fit of. the sugar industry.
3. Tho use of display advertising in
publications Of nrtional circulation for
the purnose of placing before the pub
lie in the most convincing way the rea
sons why consumers should demand,
buy and use sugar "Grown and Made
in U. s. A." Already n number Of
leading sugar producers have come for
ward with assurances of their willing
ness to support a live, effective, con
vincing national advertising campaign
that will drive home to the American
people the value of the domestic SUI
gar industry.
Plans are now being arranged for
conference at which the sugar produc'
ers can get together, compare ideas and
decide upon a plan of artiOn to impress
upon the country the advantage to all
the people of extending the production
and use of sugar "Grown and Made in
u. 8. ~