, 1915-07-08
Function Success.

unStAU SuSeCSS'
To the man who realizes the value of advertising it is amusing to
stand aside and see the many attempts to carry on small affairs in a
town and try to make a success of it, and avoid advertising.
Advertising to the average entertainment, social, dance o any
other thing of like nature, is like unto the harness to the horse.
There is little or no use arguing about the value of advertising. 1t
is the on thing that brings results. ,
Some one gets up ar entertainment. He seeks to save, by not
spending a small sum for advertising. The results are that many who
would like to come, don't know anything about 1t until 1t is over. A
dollar in advertising in the right way with the average affair will
bring in ten dollars. If you don't want anyone to know about what
you are going to have, don't advertise it, and they won't be any
guests. If you go out after the dollars, you will have to plant a dol
lar where it will raise several more. 1t would seem that some are
satisfied to just cus their luck when an affair is not a ripping sue
cess as they had planned, when in reality they should be out behind
the barn kicking themselves for having so little business judgement.
In the matter of lost and found, wanted or for sale, many things
go by every day unfulfled for the reason that the party o parties
have failed to heed the value and aid they could get from a few
cents worth of advertising.
When you advertise and get no results, e is due to the fact that
there is NJ n wanting that object advertised.
We are not particular what class of advertising you choose, SO
long as it is properly done. 1t does not always have to be newspaper
advertising, posters n circulars. There are dozens of good ways,
but the one main important thing is to advertise, and advertise right
in some manner if you would make a success of your undertaking.
Even the hen advertises and gets good prices for the owner, while
the duck egg, unadvertised, is hardly worth collecting.
The first anniversary of the beginning of the great war in Eur
ope has just passed, and that year has sure cut a full swath. Eight
million of the healthiest, best men have been killed, injured or are
missing. Think of it! The cost has been very nearly $25.o0oO00O0O.
Comprehend a sum of money like that, if you canl Great Britain
and her allies has put forth a a strength of Is, 100000, who are OPP
posed by 11,O000 900 men fighting in Germanys behalf, SO you see,
taking all things into consideration, such, for instance, as the bum
per crop in Germany this year, and all warning countries still appar-
emily in good financial circumstances, the war will last some little
time yet if they intend to fight it out.
More than half of the earth's landed territory is now belligerent,
and the worst of it is, that half is trying to get the other half mixed
up in the pow-wow. Civilization gets a great setback from this
war; scientists put it at fifty years. 1t would seem that for barbar-
ism they have gone several centuries farther back than that, though.
owing to the fact that there are no events in history that can begin
to equal it.
There is one thing, however, that has forged ahead almost beyond
human conception. and that is the invention and manufacture of
man-kiling and property destroying machinery, In present-day
fighting we now have the submarine, which has reached a high state
of perfection; long range torpedoes; armored automobiles; dirigibles
and areoplanes; artillery of tremendous power; poisonous gases to re-
lease toward enemy when the wind is right; and very recently an
American has invented an aerial torpedoe, controlled by wireless elec-
trcity, which, when put in commission, will be a terror for DEATH
dealing. 1t seems all the best inventive genius run toward the per-
lection of implements of destruction, used in warfare. Too bad the
nations have reached such height in this line of manufacture when
all that expense and effort could be devoted to things beneficial, in
stead of detrimental, to the inhabitants ofthis old ball. If the war
lasts a year II 80 longer, Europe will havein a very short period of
time destroyed what it has taken several years to build up.