The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-11-18
|IEN SUGGESTIONS
ADVANCED SHOW
LOCAL ADVANTAGE
Home Merchants, Working
Day and Night, Know the
Tastes of Their. Patrons.

H OBSERVATION-DISCLOSURES b Teu2Dt0, sue
cessful merchant isn't q mushroom:
many hours Of mental strain and hard
work each day for years. as long as
he is . merchant, make q merchant.
Seconde-lt is his greatest inter
est and pleasure thai we get for the
same money the same, or better
goods than we can buy in New York,
Chicago or even abroad.
Third-The interedependence oil
the Clarksburg merchant and the
Clarksburg public. He gives our
sons and daughters employment, he
rents our store houses; he responds
cheerfully to our calls on his gener-
osity for church and all other worthy
causes.
Fourth Clarksburgi merchant
gives US the conurtesy OF credit In
his store, he trusts US. Therefore
we should trust his word when he
tells us his goods are what they are
represented to be-the best the mar
ket affords for the price. h
Fifth cases of Sickness, dealt,
and other misfortunes he extends the
credit limit, carrying US until we
can conveniently settle. Does the
New York. Chicago merchant do this?
NO. We send the money for every
ten-cent purchase we. order away, from
home. unless We give our Clarksburg
merchant as reference as toiour abili-
| ty and promptness to pay for what
we order from other cities.
SIXTH larksburg goods are dura-
BILE. A hat bought in Clarksbure
was worn all day and part Of some
nights for four consecutive months,
and will be worn again this coming
summer. It went from the Gulf ia
the Great Lakes. across the Atlantic
ocean. It heard the famous bell
ringer Of Malines play the chimes Of
the Antwerp cathedral; 1t saw the
Peace Palace at the. Hague; 1t was
covered with the ashes Of vesuvius;
It was splashed by the. waves OF the
Mediterranean; 1t did have a few
hours rest in the Vatican, when the
owner wore a veil into the private
audience chamber Of the late Pope
Plus K; 1t passed over the bridge
where Dante first beheld Beatrice:
It passed under the Bridge Of Signs;
1t was covered with spray Of the
Adriatic; It was enveloped in the
smoke Of the Simplon Pass: It was
lightly touched by the snowfakes Of
Mt. Blanc; it looked up at the hydro
aeroplane circling the home-bound
ship: 1t looked down on the submar-
Ines coming up out Of the depth OF
the North sea; 1t looked out on
the English channel at the French
and British warshila1. in fact. It
went through the war and was the
only hat Of the eight in the party
that came home to America. and II is
a good looking hat today.
Seventh-Goods bought from bar
gain houses by mail order are not
what they are represented to be. and
are returned at a loss to the purchas-
ers. In large railroad Offices there
Is on hle known as the return file, :.
ana the people Of Clarksburg would
De surprised to know the goods re-
turned to bargain houses, the reason
given, not what ordered" "unsatis-
factory" Particularly is this appli-
cable to merchandise like sewing ma
chimes, washing machines, fireless
cookers, and all kinds Of patents.
Ihese same commodities can be
bought here, or ordered through
your home merchant, IL not salts
factory, he sends for the articles and
gets the best for US. guaranteed to be
satisfactory. =
Eighth-The clarksburg merchant
buys his goods from New York. he
has skilled buyers who select from
skilled sellers who know the onalitv
Of goods required in this climate.
Ninth-Clarksburg schools. public
charities and churches are run by the
taxes and licenses paid BY the
merchants Of Clarksburg. It Ia the
duty of the Clarksburg people to
help the merchant keep up these IN.
stitutions. 1850 =.
Tenth-The style of Clarksbure
goods is not to be disparaged. Tho
Illustration is this: The hat mem
toned in my sixth reason was seen
In duplicate in Paris in July. one Of
the party thinking it could not be pos-
sible for anyone in Paris to have
the identical hat as mine from
America, followed the hat, trying to
catch up with me, they thourht.
When the hat stopped at fashion,
able residence on the boulevard IN