The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1915-02-19
DOLLAR DAY
CAPTURES CITY
MOST SUCCESSFUL SALES
EVER CONDUCTED IN
ANDERSON
EVERY ARTICLE
ONLY A DOLLAR
Thousands of Dollars Saved Pub.
lie by Enterprisins
Merchants

Dollar Day literally took the city by
storm yesterday. Although this sale
compromised articles whose sale price
was exactly a dollar, no more and no
less. 1t proved to be one of the most
successful sales ever conducted I'm An
derson.
Eager buyers phoned the stores
participating in this first combined
Dollar Day Wednesday, asking to have
articles reserved, stating that they
were afraid that the articles which
they wanted would be gone before
they reached The store; but In most
cases the merchants refused to re-
serve these speciai bargains. explain
ing that they were extraordinary bar.
gains OF. a2ed for Dollar Day only,
and that IL they, reserved them for
some favored purchaser, or accepted
phone orders, they would defeat the
very purpose OF the sale: viz: TO get
the people Into the stores, And while
this sort OF reply possibly did not
suit every person asking these fav6rs,
IL served its purpose, and there were
quite o few people waiting the OPEN
Ing OF Heveral OF the stores participat-
. Ing In the Dollar Day Sale, when the
doors were first opened yesterday
rtlofring.
One very amusing incident oc-
CURED early yesterday morning, when
a crowd .aftabout fifteen or sixteen
men carle into Thonpsonts Shoe store,
4 followed almost Immediately by two of
Andereon,s hest policemen. This
crowd had hardly gotten into the
store when Mr. w. B. King from
Mppfe Wilson Co. and Mr.. Jim Rich
ardsnn from Parker l Bolts store
Ueared In the door, In q very inquisi-
ttYe manner Mr.. Richardson came on
{ into the store and asked Mr.. Garrett
2 what the row was about, or who was
fighting; and when told that this
!. crowd canne In NOR feiy to take adRan4
\ taga of the great Dollar Day specials,
s could harttiS realize Il, e sf'ie hest part
: OF the story, said Mr.. TlfotnpS Soil, was
/ that they sold that Gro "a, lineiuiing
snIe qf she policemen, tg6 6iye PAIRS OF
iSsIiff Dsy kiT igi 20
ShlN NO paiaialit ity, Mr.. Fhninpsnn,
4 DID, ied we sold several iiienibers OF
y tlie fire depaft ftneiit Boiler Day shoes
Taken am Jas|aii, We fSafal de-
itltted With the days sales We sold
rgtlt number Or Dbliar Day bar
s lhe, and had a very much fatter day
thAh We would have had without the
lar IlAI aos9 90. - \ S -
mir aIa1dsr t5f the * s. I;ely 10.
Nl6ted that they were very, very pieas.s
antly surprised In the amount or sales
they had made "a account OF Dollar
Z Deg. and that they realized that they
! would derive other benefits I'm new
customers, battes friend ON account
Of the great values given the trade
on this day, etc. etc. That they were
heartily In favor OF repeating tho Dol
iRre Day every month,
Airs. Trowbridge In charge of Mrs.
Bcyd'e stora. during her absence, told
3 REPRESENTATIVE or this paptlr that
they had had q splendid day AZ q re-
suit OF Dollar Day; that their cash
sleR were considerably IN excess of
day 4 sales latcly That they were
mighty we'll pleased with their first
Z ilari Days sales
The Sullivan Hardware CO., and the
ssEsses kin oMkra Co.. both had big sales
as AfE Eesuit OF Tie Dollar Days aeles;
they found that they not only sold
Dollar Day az tioles, but sold la great
Siiilqny other things also; this appears
}isgs pc the ease with all the Dollar Day
chants they. had hts s&ies I'M other
Rlis.ed art eieB as we'll as the Dcilar
ttsiSg AtdilAtyt
their xperienee with the Different
cssst tbners that tic greater number OF
them came In as q direct result or the
Dulihr Day advertising.
Ssf. Babb Of the wen known iemelryI
{ firm or Marchbankss & Babb, stnfed
that they were delighted with their
hrst Dollar Day. and that they woaid
gladly 30 into anotherone, That shey
sS0und that the people responded 10
fhes Dollar Day advertising as wen or
Better than any csber advertising
scheme they had tried for. d long, long
time. Mr.. Bahb found that this fea
illre brought some new customers into
hLH store s 9s "a
Messra Sol Lesser and VIII j Lesser.
both were 1nnd In their praise OF the
\ Dollar Day acheme; they stated chat
they had q biz day. that they had
iugnnd that this novel adySrtIsinl. z.
scheme hs brought ness sScala into
their store. y and hat they Spere sure
the extra good yalues which tiioy hafi .
wen the people would make them
some new friends. 8 if 8
VIII Lesser wants e. ma ake n &
s.eslsiy allaifs but Mr. sol Lesser stat
ss' ssses ae tho celsl'E mt WcStla be teo
se-sf-l.-..e.