Daily Kennebec journal. [microfilm reel] (Augusta, Me.) 1870-1975, 1915-01-23
SATURDAY SPECIAL SALES
The Sunshine Club.
(A6rertlsenl

The Sunshine Club.
Business men who are inclined t.
lock on the bright side Of things are
forming Sunshine Clubs in various
parts Of the country.
The purpose Of these organizations
is 10 preach good times and TO restore
confidence in spots where there has
been hesitation.
Reports show that those VINO are
going after business n an aggressive
manner are getting il. They are
finding plenty Of encouragement.
Sales are getting better.
Evidence Of the way II which the
active men are going after good times
Will be found in the advertising col
unlns of live newspapers like The
Journal.
Each advertisement is, in its way, a
bulletin Of the Sunshine Club-the bid
tor business by man who believes
il is here for the asking.
Advertising these days is unusual
lY profitable reading, not only be-
cause il shows the trend Of the times,
NN't * "a AES ~ W. W AVA4A4N va
opportunities to the purchaser tina.
are out OF the ordinary.
This newspaper has an important
service 10 render TO its readers in
| bringing 10 them the news which its
advertising tells.
I. Locke is making some low prices
i, his al. today. Also low prices In
oranges and grape fruit: 200 count
/ oranges Il for 95c. 11G count 25c.
Dozen, 100 count 3Jc. dozen. gooG
sized grape fruit 25c., large ones for
-3c Plenty native pork az low
prices, good cut al l4c. ID, nice ma
i've chicken ard fowl, Boston cele-v,
n dishes, lettuce and spinach. We
60 not blame the housewife for no:
botherIng TO cook When she can buy
such nice things in the bakery de-
partment. Beans and brown bread
/ TODAY. Don't forget the homemade
sausage, native bacon and ham.
" eek's sauer hraut.
Here is money talking 70 money.
Here is a straight appeal 10 your
pocketbook: a $500 overcoat 1or
$500. Sounds like q coupon bona
with 500 dividend, but c. A Mes
ser al the Mems Good Clothes am
Quitting shop has five new correctly
styled overcOats all ready at this
price for The first five men who care
10 take advantage of the offer.
Creamy walnut ruffs, chocolate or
vanilla favored lie. per pound at \.
7. Folsom & Son. Twenty nine cents
Is the price Of a full pound of choco-
lates II a fancy box here
This is the last day Of the silk sale
at D. ". adams Co. In addition II
this important event suits, coats AMI
garments Of every description IN
winter weights have been reduced 10
u urnust.
Never before have clothing dollars
Cunt 4Ault .jr4-t4IceLl duties Than now.
il IS I most unusual condition tina.
eI-ab4es one 10 buy suits and over
coats At wholesale prices. Il. G.
Barker d Co, are substantiating this
claim Ill Augusta and Gardiner.
1t is ribbon candy today at John
sons. vanilla, strawberry or mo-
lasses, lie, ID. Freshly made, de-
licious and wholesome
twenty-five cents will 90 the worl.
OF soc. al John Coughlin's today. More
specifically a 25c. tube of Rexall
Tooth Paste and a 25c. Pearl Tooth
brush. both for 25c.
This is the last day Of the rubber
sale at Max Slosberg's. The entire
stock of rubbers marked down.
n Richmond advertises the con-
tinuance of his markdown on wo-
mems and children's garments. The
prices offered will appeal to the DOL
lar sense Of the average purse
Value does not necessarily mean
low prices. 1t may mean superior or
unusual service, or high quality Of
merchandise. It is on this law that
the growing popularity Of the Swift
d Turner Go. sales is based. Wit
ness the bargains for today: TO-
Quart fibre pail 22c., wire coat hang
erS with offset 2GC. dozen, a white
japanned -four tin with cover CSC.
1t takes judgment TO make the
family purse do its full measure Of
service in these. days of high prices.
The wise woman takes her shopping
seriously and spends her money care
fully. These facts are considered in
the present attractions in the Russell
e. Weston Co.'S store. There is the
white sale for those who would De
forehanded and the silk sale for pres
ent needs. House dresses. bungalow
dresses, umbrellas, raincoats and out
ing flannel gowns are also among the
items which bear attractive price
concessions.
Slosberg's Blue Store advertises i'm
portant reductions in all departments.
Reading the advertisements in the
Journal commits you to nothing. L