The Oklahoma City times. [volume] (Oklahoma City, Okla.) 1908-1984, 1915-03-11
Speaks For Ad Club.

'""l' 'llN N'hl. 0Unktl bTOSu Ilul.
las, Tex
Speaks For Ad Club
When | was appointed postmaster
about three years ago. my predecessor.
h. h Brown, was called ON 10 nddrcs,
the Chamber of Commerce. and he sHtd
1t wasn't fair To- ask man TO prn.
nouncc his own obituary" snid II. T..
Eastman well time has since proved
thal h" was by no means a dead one
hhd assure You that do not feel.
That my retirement as postmaster puts.
nm end 10 my activity as Il citizen II
Oklahoma city.
Il am before yuu today as u rep
reScutatiye Of the oklahoma city Adj
club | um proud Of my membership
I'm the Chamber Of Commerce. the.
Rotary club, the Press club, and Ery-
crnl othrr organizations but | am rs.
pccmlly proud of my membership in
the Ad club We organized about
seven years ago ana now have about
100 members We nrc II branch II
the Associated Advertising Clubs of
the World, which has membership NJ
more than 10000 The members. ara
the most studious, active. ambitious
men In the companies 10y which they
are employed Thousands Of them are
now having the say as TO the WAY ir
which the money Is spent, and IN a
few years many Of them will be- actual
buyers There are nov very few nm
. tiunnl advertisers who are not repre-.
scnted IN an advertising club.
Honesty In Advertising.
"The trend Of these clubs is steadily
away from the "hoorah-buys spirit
and towards solid, constructive. bust
ness building work. Every meeting is
| Il school Of Instruction We are car
/ rymg out a program Of education
/ wherein we study advertising us a
science, also merchandising aud sulcs-
manshlp We feel that, even II the nd
. fills the store with prospects and the
store offerings are superb. the retail
salesman can queer the sale II he
| doesn't know how to get the goods
across the counter But the biggest
thing undertaken by the club is the
truth In advertising crusade Thi,
work is under the direct charge OF Il
/ vigilance committee The program pro
yldes for educating the public tu the
value " Notwithstanding, aud dUing
missionary work among those udvprtis-
ers aud the advertising media that
have not yet seen the light
Prosperity Has Returned.
Untrue statements given wide pub.
I liclty might do untold harm. On the
other hand, dependable statements are
Of great value When | made sur.
yey Of the city last fall, showing there
were but 80 desirable vacant resi-
dcnces Within the city carrier districts,
II was accepted as the truth and II
was true. The result was un immed.-
ate better feeling and stiffrnlng OF
real estate values when / said that
the postal receipts for 1914 were over
N4O,0OO, or un Increase " apprdVl
mately SG0,OOO over the hest wear In
the history Of the city II was true
and people believed me and were
cheerful When said there was an
increase " 20 per cent In the postn
receipts for February, 1913. over ia,
same month OF last year. You wrr,
sure that Oklahoma Cirys buslnps,
was not only holding up but was still
increasing
Now that prosperity has returned
let us see 10 It that all publicity re-
garding our city and state is bused on
truth. This movement for truth n
advertising Is far too big to belong {,
any one organization II Is too far
reaching In its economic effects e.
have It's opportunities narrowed b,
this one or that other OrganlZntio,
seeking 10 become It's guardian. II h
a movement that belongs to all III,
honest people In the world
The Oil Business
Leon Levy, chairman of the oil nnt
gus committee Of the Chamber Of Com
merCe, was the next speaker and dur
ing the course Of his remarks said.
Il win treat this subject strictl.
J on the basis Of It's commercial value
p ns ann not In Il position to offer al
vice or Information regarding It's DE-
D velOpmeut or production
THE OH aud gus industry I'm IN
2 state " oklahoma IL growing Int
1 such large proportions and prOducin
r such great amount NJ wealth unit
It has become nm important subjec
for discussion for every live, wild,
: awake city In this state. am free {
, confess that the business interests o
, Oklahoma city have To n certain dc
gree neglected the encouragement a
, this vast industry We have built
city on the cultivation and encourag,
= ment ~ commercial aud agriculture
' Industries and have pnid no heed what
ever To the vast mining development
that surround MS
i II wish 10 suggest three modes, an
Y I'm my Judgment through these thrc
= channels we can encourage aud deriy
D Il vast benefit out of this industr,
q The first Is our bankers interest. Ou
| bankers In oklahoma city. IN the pns
. have busied themselves with only IN
a commercial and agricultural buslnes
" this territory and have allowed thel
4 time to be- 80 consumed by this lin
4 of work until they have given n
= thought TO the value NJ collater
!, which Is negotiated by men In the q
= and gas business
The rates ON the railroads shoul
, be looked after In such manner this
the houses supplying material To III
x oil and gas fields In the state can 1
d delivered from Oklahoma city at d