Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-12-06
CHAPTER XIX.
A FEW typographical JUDGMENTS.

You will find almost many different kinds OF type as
there have been created geniuses in the art of printing In
general however these may be divided into big classes
The Gothic which is the angular kind and the Cason
which is dainter style of curved construction.
In the Gothic family there many relatives each with
different But they all quite similar and there is
no need of the advertiser burdenng his mind with their
peatons You usually have type book at hand for ref
erence, that you select the font You want.
What does font meant Font refers to the series of all the
letters and figures etc. each special branch of the type
family Font special term which applies to each different
classification of type in particular These also general
terms which used subdivisions Of special classes into
which general font family of type may be divided For
instance Cheltenham font would be certain branch of the
general Caslon family But there different tribes of
the Cheltenham For instance, there Cheltenham
densed which that the letters etc. In this particular
subdivision abnormay If you wish Cheenham
type which abnomaly fat you will have to ask for the Che
tenham extended Them too there is the Cheltenham ac
which refers the kind of Cheepham whose component types
slant from lower left right specifies the style
of face which makes heavy impression and this is sometimes
called black face It's opposite the light face type whose
printing surface thin and whose IMPRESSION therefore,
dainty While the Gothic family rugged palmer and simpler
Cason style and accomplish strength and bold
without sacrificing the graceful and other little
points Of pretness which distinguish the Cason from the
blunter Gothic.
In sze type vary from that which is so small that it
called pearl up that which is large that it has to be
Of wood for it lead it would be quite heavy
to hane Yon hear printers say That's 8point that is too
small ought to be 12pont What do by ponti
trary which equals LIZ of nch when
want to type inch high you specify 72point yon
your reading matter of letters 16 of inch HIGH
would indicate 12pont. There is some type small s.
point Smaller therefore, than fourteenth of inch high
point then, is technical term to designate the height of
type The width of unit of type naturally The letter
of course than the letter W. Luckily the letter
only just wide is high Out of this happensance
grows the fact that the unit of width called
The therefore, of any certain height point of type
would be of the width of the letter in that particular size
In other Words the would be wide in number of points
as that particular type happened to be high.
So it follows that the connection with the u point
type would be II points wide Therefore in this
the unit of measurement 6 of an inch there would be six
in each inch of width Therefore, column inches
wide would comprise II ems Likewise the in style of
type SO points high would be Sc points inch wideand
Better make this 12-em column Sometimes you will
hear the printer say that without regard the size of type
which to be used Whether it is to be II points high
points, of still other height But the when used
independently this way refers to plea which always
12poin type This thenA the usual used in designating
column width and houghw do not know what the height
of type be- understand 12em width to two
inches wide whenever such specification is made without
gard to size of type.
Lne is another arbitrary point of measurement in pub
LEGATION phraseoogy Most space sold the basis of this
unit This technically agate lne which is theoretically
5 points high In other words there IA of these lines to
inch Therefore in newspaper for instance where the
space quoted at Zoe line would be the price for each
inch of height in given column
But if such lines of type we leaded they would
occupy than inch for each IA nes eaded
that there would be little lead partitions separating each
line from the above it. you say Set with 2pont lead
you would that between each line you would strip
of lead IA II of inch high If you did want the
type thus spread out in length then it would be set sod