El Paso herald. (El Paso, Tex.) 1901-1931, 1915-12-13
BIC CHRISTMAS
TRADE SATURDAY
Crowds Fill Stores in Shop
ping Crusade; Wealth
of Presents.

OF EF6S6QGS.
Saturday was the initial day Of the
annual two weeks of Christmas shop
p, ping. The toys at all the big stores were
inspected by many mother some
fathers and a few of II elect among
childhood who were taken along. The
I question that faces merchants is not
! whether there will be a GOOD holiday
trade bu- whether there wiz be anOugh
toys 10 supply all the homes. At ali
! OF the stores there is either a Santa
] Claus in all the regalia, OF people with
St Nicholas countenance. The stores
are also decorated and gay and red bells
/ ana holly wreaths hang in all manner
I of places
Many Jewels Sold.
At the jewelry shops people with fat
4 and handsome wallets are buying rare
! things IN platinum and diamonds; then
there are folks with slender purses who
are indulglng in gold cuff links. scarf
pms, watch chains. Never ha- there
1 been Christmas where so many fine
and, the same time, inexpensive
] things devised for men. There are all
/ manner of smoking accessories from
/ amber cigar holders to amber and mer-
schaum pipes; fraternal embIems put
I up in all kinds of attractive forms;
/ trim toilet sets; leather cases in which
I military brushes, combs and shaving
| articles may be kept
] AuE
At the haberdashery shops there are
all manner of wonderful things to make
any man happy; neck scarfs, leather
! suit cases and hand bags; walking
sticks; finly woven linen handkershiefs
and Shirts bath robes. Longing rObs.
smoking jackets, slippers belts with
silver and gold and pearl buckles; hosi-
cry that might be run through a very
4 small ring
At the hunting and sporting goods
I stores the stock of things a man might
/ possess and reoice in far exceed the
/ average pOcketboOk. Here are hunting
cries. card sets, kOdaks and cameras.
. sweaters, hunting suits, golf sticks and
/ balls; baseball implements and weapons,
J blankets for auto and steamers.
Practical Gifts
! In the big department stores the di-
. rection OF purchasing is toward practi-
3 cal things The dress goods depart
2 ments are selling piece goods and put
ting II up in attractive boxes, shirt
waist patterns. dress patterns and
kimono patterns. At one OF the stores
an advertisement was inserted that for
( all silk materials sold for shirts a
! charge Of so cents would be made for
I the making of shirts and in three days
( that store sold out is materials for
mems shirts.
Hats Are Given.
Some womens hats are being sold
I but that IS touchy point with women.
J so these gifts are usually made with
friend husband" on hand The things
/ that might be given are endless and
( found FL Paso- At one of the piano
{ house the salesman recalled four pianos
that had been put aside; at another
the manager remembered that he had
/ an order for two concert grands alone,
as well as three players.
Talking Machines Popular.
| Where sup - and demand is going
to have an interesting scuffle is
in the talking machine business. The
l information from san Francisco that
! e hit carloads Of talking machines had
| been delivered there recently and a
fear was felt that there would not be
( enough TO meet the Christmas trade
I made all the rest of the country SILVER.
one dealer in talking machines alone
said:"Our business up to this time has
increased 100 per cent over what it
was for the entire month OF December
{ in 1915"
| A prominent jeweIer, in looking over
the crowd that had gathered about
his display cases, said This is the best
Christmas opening We have ever had.
People in FL Paso have money this
year and am confident that the Civ
ing of beautiful and elaborate presents
Books Fine Gifts.
One Of the finest of gifts is that of a
I book and the book stores are almost
TO a unit in declaring that the inroad
1 into their book stock is such as to
doSlIH AlEl- A4AtAI investment III TINS
! direction was not hazardous one. These
B book stores also selling a big lot OF
Christmas cards and Christmas legends,
! framed and unframed
Domestic Toys
1 With European toys almost complete
" cut off from the market the American
| made toy is being shown in all of the
| toy shops Of Fl PasO and for ingenuity
they equal anything that originated in
| the republic Of Switzerland or the
| thrifty land of the TeulOnS.
I The confectionery stores are already
| beginning 10 book orders f@~ him" VINO
! is thinking of sending her a little
| something in addition TO the usual gift
Talking Maehings Popular.
Amoung the interesting gifts and
| somewhat out of the usual that are
! coming into vogue are talking machine
| and electrical devices It is in the cleo
! trical fixtures that the American spirit
| is having a free swing. The number OF
l having a free swing. The number Of
! coasters and coffee percolators and
| irons and curling tOngs and searchliEhts
! which are to be given this Christmas
| is somthing so big that only the dealers
can tell and they wont exaggerate.
| The department stores have an array
J Of gifts in the decorative line which
| are attracting wide interest such as
| rugs bits Of bronze and marble. vases
| 1ardiners- On the other hand they have
| an endless array OF things which go to
| make the women beautiful-ribbons.
| laces. veiis. gloves, hosiery. parasols.
! swagger sticks, purses and bags Of all
kinds
Even shoes Are Bought
Even shoe stores report a Christmas
| trade in the air. Shoes and hats are
I things that discreet and careful people
/ do not give TO each other because the
| shoes do not always fit and the hats
! do not always become. But there are
| things in hats and shoes that are not
| outside of the law of taste and comfort
and these are being bought in numbers.
| Upon all sides the expression is cur
| rent that FL Paso has never stood face
! to face with so prosperous and inter-
| esting a shopping of Christmas gifts
| and the business is already on the hum,
| the inference is that the public is taking
| advantage of the fact that he who shops
! early gets the most pleasing gifts.