The Detroit times., 1915-01-16
TALL SET FOR
} DETROIT AUTO
SHOW TONIGHT
Over One Hundred Thousand
Square Feet of Floor Space
For Exhibits
CARS AND ACCESSORIES
WORTH OVER 81, 200. 900
Big Plant of Detroit Lumber
Company is Bower of
Beauty


fourteenth annual Detroit Automobile
show opens tonight with the promise
ot being quite the most successful
ever held in the state. Also its I'M
usual attractions Will give ii a place
, OF prominence among the great shows
OF the year.
Everything is ready for this mon
6ter display, elaborate decorations fin
shed, cars in their place. and the
natty statesmen Will be tuned up TO
concert pitch TO spread the lure OF the
motor car to those VINO have not yet
succumbed 10 its manifold attractions
and untility.
In the show this year are no less
than 33 exhibits OF automobiles, "A OF
trucks, 10 OF electrics and 80 OF ac-
\ cessories, the valuation OF which is
FAR above 100000, representing as
1t does the finest products OF the
worlds greatest makers.
Al the entrance TO the show build
ings on the site of the new plant OF
he Detroit Lumber Co, or West JEFF
ferson-ave., between Junction and
Campbell-aves, there is the outline OF
up continuous fusilade i'm the direc-
ton OF the show. This is a clever sign
board, telling visitors when they have
reached the scene and. by the way,
the best way TO go there Is either
by the Fort-st. cars or by motor along
Lafayetteblvd to McKinstry ave,
thence south TO Jefferson and the
show block away. identified by the
b' tleship of the land
he first building il that In which
the commercial vehicles are display
cd. also one Of the --latest hydroplanes
and number OF general purpose mo-
tors. This is splondidly decorated
with purple and gold colorings. show
ing to advantage the trucks which are
acknowledged to be the modern means
OF urban and interurban -transporta-
ton
Through passage with grotto
effect one reaches the automobile
building. The first floor is the Jap
anese garden with its oriental shad.
ings and It's climbing roses and vines
and singing canaries Here are to
be seen some of the famous 1915
models of pleasure cars, also the his
torical section, in which will be from
a dozen TO fifteen OF the pioneer
cars, wonders fifteen years ago but
real curiosities now. This feature OF
the Detroit show has been literally
discussed in trade circles and credit
is given the management for clever.
ness in the conception of the ideas.
The second floor is where the Won
derful panels of the Lincoln High
way greet the eye and take you on
motor trip from New York to San
Francisco. through industrial and
agricultural sections, over mountains
and across rivers, something far be
yond the decorative scheme OF any
other show, past or present.
Automobiles are on this floor, also
the electrics. and around the sides
> are the accessories. More than twice
as many pleasure cars are shown as
ever before in Detroit and the truck
show is conceded by the trade To be
the biggest OF the year. hence it is
likely to attract business men from
all over the country.
On the third floor Is the cafe and
dance hall where there will be splen-
did musical entertainment for the
show goers who want a little relaxa-
lion after their trip through the maze
OF new models In the unique setting
which the decorator has provided.
IL Is a complete show, a beautiful
show and IL is expected that when it
ends a week from tonight il will have
broken all attendance and buying re-
cords. The officials OF the Detroit
Automobile Dealers Association. I'M
der whose management the show is
given, have tried for years TO offer to
the people an exhibit worthy OF the
city which is the very heart OF the
industry, but until this time they have
not been able to do so because OF
space limitations. Now with the
great expanse or floors at their com
mand they have thrown themselves
so to speak, and are content in the re-
alization that Detroit has show
which is second to)hoHe in(the coun.
try.