The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-01-30

! The farmer. the dairy man, the hog
breeder, the live stock breeder. the
poultry breeder, every line OF agricul-
tural endeavor, even fish culture has
an experiment station, supported by
state appropriations, and the people OF
Kansas have come to believe in the eff
.ficiency and value of these experiment
or test plants. said Clevenger. And 1
would be the last, the very last. to Ia
ment over the expenditure Of state
| funds for the maintenance of these
various experiment stations: but there
| is another industry. another class OF
men to which the state owes more than
| it can ever repay for their loyalty,
their week after week. year after year
of unending optimism and boosting Tor
Kansas-the newspapers.
They have been the builders OF the
state, who have sacrificed time and
money and talent in the interest of
bigger and better commonwealth.
Appropriation Wanted.
Why not give the school of jour-
nalism a generous appropriation IN
| this legislature, eQuipping it adequate
ly as a newspaper experiment station,
so that it can carry on in a compre-
hensive way a method of bringing the
cost systes- into every newspaper
plant in Ka- sas. SO that 1t can supply
| the newspapers of the state, at cost. a
plate service consisting Of news Of the
|
as a general weekly digest of state
news, assist in the Standardization of
advertising charges based on the cir
culation and many other matters that
would increase the efficiency of the
newspaper plan and have the effect
of taking it out of the category OF
games of chance" and place it on q
| firm Industrial, business foundation
There are three great fundamentals
that sue an experiment station could
encourage and assist publishers in
maintaining -printshop efficiency and
economy. the standardization and
classification of a high class Of for
eign or national advertising. a ready
print and eventually a plate news SER
vice that would not only speak the
Kansas language. but would give
those country publishers who are de-
pendent upon the ready-print trust a
wholesome high-class service at abso-
lutte cost.
Method Is Inadequate.
che present method of securing ad-
vertising contracts with foreign or ma
tiOaal advertisers is very waSteful and
lacks that system which would in
spire confidence throughout the gen
eral advertising field. Outside OF q
few daily papers which maintain Chi
caEo and New York advertising Of
fees, the Kansas papers must depend
upon the ADVERTISING d6eucleS anu tAlcs
are looking after their own interest.
first. or upon one or two general ad-
vertising agencies which secure ad-
verthsing OF a very mediocre and often
times shady character from various
sources and for their services charge
all the way from 20 to 48 per CEN
commission. This is most unsatisfac-
tory, as these advertising agencie!
have no exact way of knowing the re-
. quirements and the trade condition.
. over their vast territory except in 9
. most general manner.
! This department cOntemp1ateS 3
[ thOl ough sociological survey of thu
state. county by county. which with
= the seal of the University Of Kansa.
, on it would guarantee the survey,
genuineness as a cold-blooded, mat
: lter-of-fact combination Of most valu