The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-04-02
late EASTER BUYERS
ARE TAR0HG|hG SHOPS
Spring shopping Season Has Been
Longer This Year Owing to
Early Spring Openings.
READY FOR ANNUAL PARADE
Franklin Street and Monument Ave-
nue. Will BE Scene of Animation
Sunday Morning II Sun
Shines Bright.

The before Easter shopping season.
which, because of the earlier united
spring openings has been longer than
in years, is drawing rapidly TO close.
The shopping is going on at a livery
rate during these last few days. When
the shops are closed saturday night
and the last chance Is gone to buy the
| bonnet or the rest OF the Uniform for
the army of fashion followers. which
will parade Franklin Street and Monu-
| ment Avenue Sunday, all who VIII dress
TO parade will have been fitted.
The purpose of the Retail Merchants
Association In having the spring fasn
ion show early. month before EASTER
was that shoppers would be given a
chance TO buy earlier. Like the early
Christmas shopping movement the
early Easter buying Idea took with a
large number and many hundreds have
ALREADY done all their buying and are
ready for the walking fashion show
These have nothing now to do but to
try them OH, and. finding them neat
and snug and proper. to admire them
aud think about how nice they Will
look
But there are many. who for one
reason or another, did not buy early
and II Is these who are now buying.
They are finding In the stores just
what they have wanted, and though
they waited until the fnal week be-
fore Easter and some OF them until
the last day or two. they have felt no
inconvenience nor dissatisfaction in
making their selections;
Those wonderful Appar ition..
The little spring hats that the wo-
men havs been wearing since the
opening up of mtider weather. prom
Using early spring, have given many
of those who waited until later an
opportunity to see the various types
OF millinery actually demonstrated. To
the obsersant have come ideas through
contrast OF the hats worn with those
displayed in the shops and not few
have improved somewhat on the styles
There has been so much Improvement In
certain directions that some of the hats
70 be seen Sunday will be startling in
their effect
Some OF the earlier gowns. too. have
been productive of ideas and somsthing
eccentric in the way OF womens dress
will present itself from time 10 time
In the parade,
And the Men. Too.
And It LIS not only the women who
| wlu be In the moving show. A num-
her of men have sreakishly, almost
| oatiandiahly. hedecl<ed themselves for
the occasion and the most freaky cos
. tune worn rs woman Will pale into
Inst gnlfseance alongside some OF these
The Easter parade this year will ht
q great success n the weather depart
suent Is kind enough to keep the rain
away until after darkness comes on
4 bright sunshtny day will bring out
Inc throuE or paraders and those who
stand and gapA their curiosity vii
s4nd plenty 10 amuse Ia some Of the
rigs and there will he not "A little
| To amaze
Broad street each dag this week
has been liued with people going II
the various shops Each day has
seemed almost holiday for the shop
pers and the sightseers but within tho
stores. behind the counters and In va
rioua fitfing a nd trimming and fnishina
rooms there has been nothing bat work
Many coiors in various materials thai
20 into the makeup Of the hat OF
the gown. Sill sorts OF flowers and
fhingumbohs that are used in the DECOR
ating Of the new things and some few
things that even a mere man might
he able 70 describe after months OF
study, have been handled rapidly. skill.
fully and well by tire workers who ara
doing the altering, trimming and At
ting necessary to make Il woman ht ths
things she wears.
shep. Have Becn Busy.
In every one of the shops there has
been much 20 do. and the constant
snpour.ug of those who must be dressef
by Sunday is Keeping UP the rush.
Never before have the merchants OF
Richmond presented such opportunities
to Richmond citizens and to those from
nearby cities and towns who do thei'
shopping here Never before have The
stocks laid I'm been 80 complete or sc
large as this season. There Is moth
ing shown in any or the great fashion
centers OF the country that is no
duplicated In Richmond. Richmond
lays II all before tho eyes of the PEG
Pile OF thu city and the people have
been appreciative and have bough