The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-12-31
THRIFT 7 TALK
HOLD FAST To
WHAT YOU HAVE
A FEW COMMON SENSE RULES
WILL, IF PERslSTENTLY FOL-
LOVED, SAVE MANY PANGS or
REGRET.

If there is anything more pathetic
than the man who never had "A home,
or friends, or money, it is the man
who had a home and did not appreci-
ate it; friends and couldn't keep
them; money and lost it.
The world is full of dereicts, and
every town has It's has beens" who
once "were, had and could not
keep. 1t is a sad commentary on
human life that men must work and
sacrifice and save; practice thrift
for years; accumulate a competence;
and for one reason or another lose
it all, and begin over again worse
by far, except for the experience.
Men who were once citizens of af-
fuence will be found in the brea
line sleeping in the parks at night,
living on relatives, in the poorhouse,
selling shoestrings on Broadway
when by better management they
might have been in comfortable cir
cumstances.
There are two principal reasons
why men lose what they have ac.
quired:
First, by being an easy mark,
lending to friends and relatives and
unable to say mo" to a request for
help or an alluring proposition. Sec
ond, the desire to make money fast
not by gambling, but by trying to get
a large income from a small prin-
cipal. The stories of men who have
acquired considerable money, and in
the desire to make it grow fast, have
lost it all, would fill book, and no
caution is more opportune than this
Hold fast to what you have.
A few basic and common-sense
rules will, if persistently followed,
save those who heed them many a
pang of regret.
First Do not lend your friends.
loans are bad; it is deli
cate matter to ask for your money.
Second: Never endorse a note for
anybody More losses and business
disasters have come about through
lerding ones name to promissory
notes than perhaps any single cause.
If you want to help friend and have
the money to spare, better make a
gift outright and forget it than try
to deceive yourself that it is loan.
If YOU can't keep your friends without
lending them money, better lose them
friends are easier made than money
Third: Put your money in a good
bank and leave it there. Experience
has proven that the average man can
do no better than bank his money,
for in making private investments risk
attends and loss often follows. There
are thousands of good banks, and
one is no doubt in your town, and
bank accounts are mighty good in
vestm nts.
Fourth: If you accumulate enough
to warrant private investment be
satisfied with five per cent, and never
aim to get more than six. Danger
lies beyond six per cent
Fifth: Experience has again proven
the country over that first mortgages
on improved property at not over 20
per cent of a fair market value is
the most satisfactory form of invest
ment and yields the highest returns
compatible with safety. Savings
banks specialize in mortgage loans,
and You can follow their lead with
safety.
Sixth: Before making any invest
mcnt, ask your banker if it is legal
for him and if he would make it; and
if not legal question it carefully, and
if he turns it down, refuse it.
Seventh: Never buy land you have
not seen. Millions have been lost in
! buying lots on the installment plan.
particularly in large cities. The pro.
motcr will make the profit, not you.
These rules are simple, safe and
easily followed. You won't go wrong
if YOU heed them. They come out
of bitter experience, and why should
YOU pay the same price for knowledge
other men nave paid? Get all you
can honestly and keep it when once
/ II is yours.