New-York tribune., 1915-03-16
Enforce the LQW
Against Ad Fdkers
Continued from page !

which NAV at times compel prosecuting official what in
the advertisers advertisement written state OF
mind not an easy thing prove advb the avOre device Of
the usually forward by the patent medicine
ac for emascuatng Printers Ink Model Statute really SOUND
niece Of legislation Ink which publication mas
years engaged campaign for better advertising
Here the prepared with the simple intent OF protecting @
buyer:
Any person. corporation association who with intent 70
SELL any dispose of merchandise securities SERVICE OF
thing such firm corporation or assocGn ay
or indirectly distribution with intent 10
increase the consumption thereof to induce the public IN any man
obligation relating thereto or to acquire e
thereto or an therein, makes, publishes ds5enate cu
aes or places before public this state in newspaper or oer
publication or in book, notice. hand BILL poster DILL
circular pamphlet or letter or IN any otner way, an s
any regarding merchandise securities service OF ays
offered public which advertisement contains any assertion
esentaton of fact which untrue deceptive Or au
ing shall be guilty Of a misdemeanor
That or some practically the force has be
Nebraska New Jersey Ohio Washington and louisiana
In every has the fake advertisers led as Away
v the medical quac sought by knowingly or some
other weakening qualification Texas example the active oppo
on quite appropriately James T. Weerad representing
h r Pnkbam Medicine Company who the traditions Of
the patent medicine sought bring all the newspapers into line
through form letter. urging write to their representatives
h tho idea Of protecting your interest and by insertion Of
mslead and In many states
the substitute prevailed New York being IN the number
However even weakened FORM the New York law could DO
great deal there back Of It, proven by the
successful prosecution 14 Street Store for fraudueny adVe
sing this city Advertising Men League copoo
Of many strongest advertising mostly stragh M oo
m and general propaganda has been the improvement OF ave
sing back of the honest advertising o oaeG
and the massage Of the bill feather the Leagues
can So was feather cap has had just about the weight
of feather since Sometimes the Leagues mastery inaon
with so ready hand am moved TO wonder
whether that feather has perhaps turned white!
The Advertising Mems League Vigilance Committee The duty
uppotouy at least Is to keep "a out LOT Oo
advertising and take action to put "a stop " "'" % , J
that committee brought single lone action under the Jaw ana
then retired from with its aures heavy upon It's
VigIant the Vigilance Committee may since nave oee
vgant as involved in the economic
of world actnwel should think that the coecto
sarcOphag the Metropolitan Museum might give 1t some O
lessons up-odae energec. Wachul waiting appears 10 DC aO0u
the most of its processes.
Another institution from which much been expected in
enforcement of the law Association made up the
leading Of Americas greatest retail ana
having object the maintenance OF the Avenue ns" "
Yet with purpoeaud 1t IS not f Avenue De re-
called which is paved good ntentonshe Association has put M
faith in moral suasion instead Of chi.aI poSo" I d.
engaged in this style Of reform the fake HUDSON bay
Fur Company and the fake Philip oeman store comes
and stays Avenue takes on more ana more m
ohe the Bowery and all the time suppose the ruin ave
morally persuan painfully shocked ana gF
meantime enterprising faer should 20 right on iang
What the honest advertising needs IS for the honest adV
tr TO ect some yeor into incidentally the District Attorneys
Office would be none little Of the same vylyns serum
# District Attorney Perkins or Of the existence Of Section
al Of the Penal far been small evidence that they
~ v interested in it, Ye. his Office great
could readily have evidences Of widespread fraud which The
b+ hi him Nth those over hostate newspapers
ing columns always Of business which mas dol
lar to pay but have yet to hear Mr. Perkins charged with un
midiy in Office
advertising is Commissioner the Board Of Health because
through advertising alone that the patent medicine quac
water over-enhusasc the present status the Ia" not
surprising proper enforcement OF the laws against
fraudulent advertising beneficial effect toward rddng
the community and declares a the eNsuhg
laws on the subject rgdy properly enforced
The existing influence" he sd becaue has not
been vigorously willing admit that the Department OF
Health up present has made real effort to enforce the
nostrums and other things which
come under jurisdiction department The period OF inactivity
however and representatives OF the department have
been busv during the weeks collecting samples of advertising
remedies sold which obviously fraudulent series
typical cases for presentation the courts The
whole matter the Corporation Couns Office We
anticipate the three weeks Our line
possible by the increase IN the number of inspectors in
the denartment who their between and the
laws from The would having
attention called the dishonest labelling food drug product
There at least start good With the cooperation
the Attorneys Office the law imperfect it is, could doubtless
be made degree effective and the awbakers frightened
more and action might
illustrating the law Enthusiastically bring about
amendments by the Legislature
ahead Of New York fight for
chiefly under the leadership Of the Vigilance
Advertising Clubs the World Steadily gathering
br ay luto