New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-02-09
this held be blanket defence charge specific general
Of swinding the public through false advertisements!
THE PUBLISHERS EXCUSE.

There but crooked advertisement
the publisher Where that forward
usually lie Intelligence the rule the exception. in
Offices But where the plea is valid only The
repeated printing be deliberate
though between advertiser and publisher For
He will quietly take his back he has paid It,
for the unexpred of the contract and depart Otherwise he
likely himself confronted by the alternative which H. Kohsaa
formerly publisher of "The Chicago Inter Ocean, presented 10
who threatened legal proceedings because the paper
refused after Mr. Kohaat had taken
Every said publisher. az" advertisements
every print ad the truth about
you and your of After which, debate ceased
In the last have been instrumental in having good
advertising publications. much Of which
where
the fraudulent advertiser appealed to the courts.
Unhappy American has cynical from long
experience he She pockets the loss
rather than make fuss To this reluctance protest against
Indifference of the regarding
the quality of their advertising largely due One beor cannot DO
But DIRECTORS could stir newspaper and
fragrant
purchased fraudulent goods at Stewart
bunco by the reductions of the fake
goods The Evening Sum-, 1.-THE Globe
Evening protesting the tricks type whereby they
their bad bargains would there not be some lively soul
serchngs of those toohosptabe papers?
himself forced by
public opinion focused by the and energetic Chicago
from his Chicago papers, 1t not TOO
hope belief that newspaper might be brought to
by public sufficiently aroused resent actively being
victimzed by the liars of paid print
guarantee advertised goods is development OF the new
conscience journalism alone is enough 1t must
whose methods nmca to the best interests OF the
public fraudulent patent medicines guarantee Satisfaction or your
back!
ouacks guarantee satisfaction health back?
KEEP FRAUD FROM ALL COLUMNS.
Suppose suffering from incipient Brghts disease
takes one of the advertised cures such Swamp system
medical
suppose the early stage his trust some
brd nom like Eckman Alternative under which
what salts
that that to have the firm which manu-
medicine the which exploits come forward
other dupes deceived hopes
saying back and die in peace
Again deep-seated the American ndposon to kick that
tho ed DurchaS of
fragrant who would take the trouble claim the guar
and still make profit its advertising revenue from the wnde
guarantee chiefly significant in that in effect commits the
principle of its readers The only
just toward its public is this:
watchfu censorship do it, will keep our adver
Using goods and misleading claims Should
creep dfraud will make good the loss and will see
the offence not repeated either against you or against any
other of readers
Therein is message advertiser also. To him says:
within reasonable will safeguard honest
against the unfair competition of dishonest statements IN
columns .
like mastf with family Of skunks The masih may
win out in the long rum while he's doing
merchant under the adverse conditions cheek
b-jow proximity the daily prints to such doaraps as the koSos
such danger signals the headache or the
alcoholic
To layman pdge of good and bad the columns
print Having been swndd
by advertisement ne Involuntary regards all print
tricky unreliable The fake which caught his dollar
plantation his view the straight
advertising of the clothing the automobile
manufacturer before him. He cannot be his expert IN this
lacking knowledge the sheep from the goats
duty properly the publishing the advertise
advertiser publishers
said to me- him the benefit of the doubt
And taking that benefit the readers being
ced through Why the public the benefit of the
under suspicion the looks before he eats
AN ad is under suspicion publisher will
before publishing.
Still again Hudson Bay Kosof
he folded his like the
silently crawed
"HOW CAN WE DO BUSINESS IF THE NEWSPAPERS WON'T
PRINT OUR ADS?
What trying do anyway reform the whole advertising
business"
In one
since the inception preliminary which
tce No; reform anything have been attempting
simply conditions of local merchandising
a window which a
workings policies the
with few other
tores the distinction accuracy advertising good
behind which