Daily capital journal. (Salem, Oregon) 1903-1919, 1915-08-02
1876 MAXWELL
IS SUPERIOR CAR
Marked Improvements But No
Radical Change In General
Construction


manufacturing organization and all tn
immense physical and financial resource
that it commands have now been con
centrated by the Maxwell Motor Com
pany in the production Of one refined
chassis which for 1916 will be available
in five different body types
"The Maxwell Company for 1911
have not departed in any way from
their original policy laid out nearly
three years ago, of building one chassis
and developing that to the highest poin'
Of efficiency said T. j. Toner, Pa
cific Coast Supervisor Of the Maxwell
Motor Sales Corporation. "Not only
does the Maxwell advance into a still
more commanding position through be-
ing stepped up as larger and better
developed car, and that without in
creasing the wheelbase at all and with
an addition Of only one hundred pounds
in weight, but it adds the dignity of
becoming o complete line.
"Each succeeding year has seen
marked Improvements in the Maxwell
"2j" although there has been no radi.
cal change in the general construction
Of the chassis. But the closest atten.
tion to the smallest and seemingly most
trivial details has brought the Max.
well "25" gradually up to its present
standard Of motor car perfection and
efficiency.
There was a time when it was taken
for granted that a lowpriced car
necessarily had to be cheaply con.
structed and incomplete in equipment
and conyeniences; but that time is
past The 1916 Maxwell "25, has all
Of the up-to.the.minute conveniences, is
complete in equipment and its design
ana materials of construction are the
most approved and highest grade.
Just take for instance the visible
lmproyements-demountahle rims, with
an extra rim carried on the rear. one.
man top, the latest improved wind.
shield the beautifully designed i'm.
proved instrument board with all in.
struments mounted on the dash and set
IN flush with the board, linoleum GOV.
cred runningbOards and footboards
high narrow radiator with increased
radiation surface, and also the higher
mood with vents in the sides, The body
OF the fi"epassenger touring car il
exceedingly rOomy, being much wider
with ample room for three full.sized
passengers to ride comfortably in tb,
rear seat. The body, too. is lo,oor
with wider doors and plenty Of leo.
room for the driver The stvle and ap.
pearance Of the CARTS Hncs--nre in
keeping with the generally accented
body style for the 1915 season-a new
streamlinc effect sometimes reforrod
TO as "yacht'line', The back of the
front seat is covered to within few
inches OF the top to protect it from nm.
signify scratches. Pockets are plarod
IN an four doors for convenience
"But the real pride of the Movwo,l
company is in the improvements in tbp
mechanical construction of the en-,
winch are not visible but which mako
ior greater efficiency of performance
Larger valve openings and A partial
ggo.arranig'mcnt Of the design of the
tourcylinder block motor result in
more power and more responsive no.
tlon' The fly'whcel and clutch are nor
completely lnelosed and run in a hath
ot olb protecting them from dust and
g''' reducing wear, increasing ef
,,.'ol ,yru'l ana producing quiet action. The
I,u'ihg W, gears are separately housed
l ne spark plugs are placed practically
VA tue center Of the combustion cham.
per, rendering the performance of tbe
motor moro snappy than ever before
a ne" and very practical oil indicator
Is IN the form Of a float which is CON.
u'eted with an arm Indicator ON tbe
ou''luG of the motor which registers the
exact level OF the oil In the case M ali
,llu''' DONG away with the old.style oil.
s'''s which is so deceptive to the eve
an increase m brake leverage renders
,ue ear susceptible to more perfect CON.
"'" while the owner will derive ma
,',,'' comfort from the ability TO ad.
iuNI the brakes by means Of turn.
1mu'AIes that are accessible when tbc
,'oor board s lifted. The front wheel
u''''hss have been enlarged and tke
trout axle strengthened.
'ne electric system has been i'm.
proved IN many details. The head.
,'h"'N are Snugly mounted on the front
l'n1er irons. close between the ho5y
ana wings imparting staunch and
'''m am The switch has a DINNER M.
'ay.hn'nt Too, there is an adjustment
switch on the instrument board nv
'.''O' on which the driver NAV i'm.
,5'a'o % the rate of battery charge when.
'''' "n excessive amount Of night driv.
ing tends 20 exhaust the batteries NJ
'nn abnormal rate A further evidence
w respect for the convenience of tho
o"uer Is TIE provision Of a special
'e'malnal plug TO which are carried ali
WI 'n' 'le'lric viteS All wiring which
n attached to the body is carried Ia
.'' 'ih'r terminal, 50 that In case of
,,s,n'N'Hs the body for any reason all
'1At Eo1 need 20 10 is to diseonnect tho
l'US' Iea'ing every bit OF the wiring
,U'S,' so tb0l it is not necessary 10
understand @ duplicated wiring dia.
4 y, 'N M oT'or 20 make body changes.
u N'' Is iae greatest economical change
o"' mas ever been introduced into the
..y,'''' wiring scheme OF an automo.
tue weight NJ the Maxwell 1915 five.
''','nse' touring cSr complete has been
WY d'Mg 90 only 1860 pounds. am
> great believer IN light weight. con.
'eul tbat there Is absolutely no use Of
N''N tai around five or six hundred
'N'N' more weight than is necessary
,'' 'omiot'ablv transporting four or
I'VE people Great weight costs more
.naa vs. necessary, IL makes the car
.o't more 10 the first place, and Il
N.NANH fNN D.