The Birmingham age-herald., 1915-03-07
AGE-HERALD WILL PUBLISH PICTURES
 OF MISSES FASHION
Will Show Back of Head. Guesser of Identity of F Will Be Awarded
 S5 Prize

Beginning tomorrow and continuing up to and including Saturday there will be published in The Age Herald each day pictures of two of the 12 girls who will be the Misses Fashion of Fashion Week, which will start tomor- row morning.
 To the person who first guesses the correct names of the F girls. there will be awarded cash prize of s5 by Mrs. J. B. Reid of the Business Mems league.
 As soon as the pictures appear in The ge-Herald each morning. persons desiring to guess their identity only need write their guess upon a signed piece of paper and take or send the guess to Mrs. Reid at the offices of the Business Mems league on the fifth floor of the Chamber of Commerce building
 In next Sundays Herald Mrs. Reid will announce the winners. The first correct guess received each morn ing by Mrs. Reid will be the winner for that day. so that it will be im- portant to get the guesses to her as soon after the paper appears as possi- ble. The person having tine highest score for the six days will then be awarded the s5, whether or not the 12 girls all were correctly named.
 Is Separate Contest
 This contest is separate and apart from the regular Miss Fashion guessing contest in the downtown stores. The 12 Misses Fashion will be downtown every day of the week and mingle with the crowds in the stores, but only two of them for each day, if pointed out by $10 prize. and none of the 12 girls will know until the end of the week on which day they will be the prize girls. Mrs. Reid will award none of these prizes until the end of the week.
 In The Age-Herald picture contest only the back of the girls heads will be shownl
 Practically everything is ready for Fashion Week, which will begin to- morrow and last through Saturday, Secretary Sam Fowlkes stated yester- day that every scrap of the street decor ations would be in place by the time the stores opened tomorrow morning. Many of the show windows of the big stores were still curtained yesterday, but 1t was stated that all of them would be open today with marvellous displays of the new spring fashions, and great crowds are expected to throng the streets this afternoon
 Officials of the Business Mems league, under the auspices of which Fashion Week is conducted state that there is every indication of an enor- nous amount of out town trade dur ing the event this spring as inquiries have come into the offices of the league from not only all parts of Alabama but from adjoining states. A larger local business is expected by the merchants this spring during Fashion Week than last year. as this is the second year and the public better realizes the advant- ages of buying during this spring festi- val when all of the stores have been in preparation for months getting the cream of the styles.
 Much Benefit to Merchants
 Fashion Week has worked wonders for the merchants of Birmingham, it is
  the stores always found themselves having their Spring openings' at diff ferent times, the whole being dragged out probably over period of three or four weeks with the result that the public did not want to buy until the styles of all the stores were seen and thus business was retarded. With Fash ion Week in progress, however, all the spring openings are held at the same time, with the result that shoppers make the comparisons they love so we'll to do and then make purchases which, aft CT all. is the end desired by the mer- chants.
 A brass band will play on the streets of the business section throughout the week, and will open the spring festi- val Monday morning with .The Spring Song."
 The main thing the supporters of the movement are now concerned in is good weather and it is stated that there are prospects of an entire week of sun shine.