The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1915-06-25
NOW Is THE TIME

William Wrigley, Jr., ought to in.
clude ..Spearmint" in his name, for
Spearmint' has made him famous
from coast TO coast. Like the "Pep-
SIM man he made the entire country
listen to his medicine talk" The
Indian way OF advertising was through
medicine talk" and the white mans
ingenuity has never devised a better
method. bit everything depends on
how you spread" it. Wrigley knows
how to do that. He talks 10 you from
every billboard, barnside, fence, rock
and newspaper page in the country.
His talk is good talk, too: that is it
it attracts and interests you. Who
can forget the girl with the WrigIey
egss?" And we've all learned to
know that "spearmint'' is sovereign
specific for everything from backache
to backsliding, because Mr. Wrigley
tells US SO. says the Dayton CO.. Her
aid. He tells US this SO often and so
impressively that he has us converted
before we know it. That is what ad-
yertising does.
The Baltimore News. in a lengthy
editorial, says that Wrigley spends
millions of dollars in advertising. We
do not doubt the statement But he
"o0iU SpSHC llICSS II
they did not come back bringing a
goodly number of their relations with
them.
The baltimore paper.says referring
to some unpleasant effects of the
European war;:
Baltimore realizes that there is
nothing to be gained by hysteria or
panic; that, whatever comes, its citi-
zens must eat and drink and wear
clothes, and that it can do no better
service than to conduct its business
as wisely and successfully as possible
American-born or foreign-born. its
citizens realize that they can do their
country no greater service than by
keeping their own house in order and
preserving q seren front"
This is true, and what is true OF
Baltimore is true Of every other city
in the land.
And ths1 the News quotes the fol-
lowing>mrigleyisms:
'Emerica faces ita greatest oppor-
tanity. We Will have to make some
thing like billion dollars worth OF
stuff for ourselves that we have usual
ly bought abroad.
I'VE viii have to furnish farm and
factory products for millions of peo-
pie heretofore supplied by the ma
tons now at war.
Were going to keep at home MIL
lions that American tourists spent
abroad
The Old Worlds calamity is the
New Worlds chance.
We will profit by increased demand
at home and widened market
abroad.
NOW is the time to advertise"
Laconic. but snappy, and every
word a word Of verify. Now IS the
time to advertise. One Of the men
who knows best says 50.
The News clinches its argument in
the following succinct and sensible
paragraph:
when tb.s war will end no one can
tell but 1t viii end, and probably as
suddenly as il began When that
time comes this country viii see such
a food of prosperity as it has never
seen before. But the men who will
reap the greatest benefits from II viii
not be those who wait for the boom
to burst before they start TO share in
il. The men who achieve big fortunes
viii be those gho right now and ali
through these days OF waiting care
fully and wisely build tn cir fences
who push their goods while their fer
eign competitors are temporarily cut
OF the market and who. when the for
eign imports fow IN again will be
able TO say. You're too la:e'."