The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-11-18

ened management and the rrowth Of
british trade have brought them pros
perity. Then again there n the Ram
q Commercials Itaiiena. The entente
between British and Italian interests
in Brazil Il of particular Importance.
owing to the predominance OF the lat
ter IN the South American labor mar
kct.
Consideration Of our banking po-
sition naturally Lends one to speak ~
our shipping predominance, our pre-
eminence IN South American trade IN
the past has been due IN no small
deeree TO the great Development Of
"a merchant marine. The United
States Is not slow to appreciate the
importance Of the banking and ship
plng elements. Her banks are already
opening branches In some OF the bis
South American centers. while her
colossal activity in producing war mu-
nitiuns and the sale OF her foodstuns
at high prices will enable her for the
frat time In her career to lcnd freely
abroad and also TO put money into the
development OF her mercantile ma
rine.
Another point in our favor Is the
large amount OF British capital al.
ready Junk In the various south
American countries. This reaches the
stupendous total Of 81. 600. while
our annual trade In south America,
prior to the war. touched $3.50. 0on.-
0oe, or one-fourth Of the total trade
% those countries. Obviously British
will. whenever possible,
place their orders IN Great Britain
But they are not IN business for THEFT
and oar traders must give
them what they wan OF they will go
elsewhere"
The article goes on with a discus.
sion %. the shortcomings OF British
trade. selling by catalogue Is impos-
sible IN these countries. Il declares.
Ind II adds that there is a lamentablc
lack Of really skilled British travel
ers and agents In this respect .:
British traders to take a leaf
from Cermany's handbook. Gel.
travellers me agents were
men, and they spared neither
lime nor trouble. Good linguists
they, not with a mere smattor.
ing o. Spanish and Portuguese. Nor
I'D the heads OF the firms In Germany
everything 20 their agents. They
always making personal visits 20
study local commerce and credit con-
on the spot. Above all, they
.ook care To give the importer what
wanted"
Turning specifically TO the oppor-
In Argentina. the Chronicle
declares that a great effort Is neces-
'ary here II England il TO maintain
commercial predominance. The last
complete years returns for his re-
public show that In 1913 the trade
WAS divided ms follows: England. 1870
million dollars, Germany. 20 millions,
md the United States CO millions.
In Brazil, the second most import
mt market. the Chronicle ~beiicvcsl
the clearing OF the financial at
nosphere which has come about since
he war opens new opportunities for
first nation on the spot. Chile. |
he third country In commercial Inn
portance. is likely. this article adds,
show surprising developments dur.
the next few years owing to the
Of the Panama canal.
In conclusion. the article quotes
a British consular report the fol-
owing advice 90 would-be traders In
America:
.'Tl4Ie- aUe Iwo-asHeRlsl-poiats
do not despise small orders:
reat the s10O order with the same re-
Ipect as II Il was for Si0O. 00O. Sec
use extreme caution when quot
ne prices. They should be the very
that your business can stand.
There should be no quesHon Of how
o ran get, but OF how much
can sacrifice in order TO secure
customer"