The Bridgeport evening farmer., 1915-09-22
DORSEN'S STORE OPENS TOM0RRONI;;
 ELABORATE PLANS
Orchestra will Play As Bridgeporters Inspect Fine
 New Emporium.

Keeping pace with the industrial growth of Bridgeport another large and handsome department store is to oe added; to. it's large and varied rner- santile esta blishn1ents when the Dor sen CO opens it's new store with en- frances on Main and Middle streets, sonorrow.
 For months workmen have been /engaged in erecting the new build Ing in Middle street and remodehng Inc older building which fronts Main street. The Dorsen Co. now offers shop filled with everything which will appeal to the heart of the shop per for four. floors facing Main street and two facing Middle street. The new store is one of 9, chain of six which the Dorsen Co. successfully operates and the managers of the new store bring ito Bridgeport the benefit of their years of experience n the successful management of like enterprises in other large cities. To- raerrew. afterH0on when. the. store, opens the Wheeler. 6 Wilson orches7 ira uneer the direction of Leader Louis F. Cherpak,, will play from 10 to 12 o'clock in the morning and from II to o'clock in the, afternoon.
 All the fixtures in the store, show eases, 1etc., are finished in cherry while the walls are white. The in direct lighting system is used but the lights will be little needed except at night for on each floor there are great windows which admit much hghtsand which will enable shoppers in actual daylight pick the colors of the arr ticles they purchase. Instead of the antiquaxed system of sending pay for sA purchase in a central system of ma king change each department will lave d cashier and the cash regis ters are finished in coloFs in keeping with the furnishings of the store.
 When one enters the spacious low CT floor from the Main street side inc department for toilet articles. per fumes, etc. confronts him. To the right fare the stairways and the ele- vators and leading to the floors above There are four stairways at various parts of the store and three elevators mixing. entrance and segress with out haste or confusion to the largest crowds,
 10 the right onz the Main street side IS the unbrella department and gem tlemen,s furnishings, on the left are Spomanys furnishings, and beyond in the center of the store is a large space given over to ribbons. notions and all sorts of little articles which women love. Tn the far right is a large soda fountain where ice cream and all sorts
 
 ter will be- dispensed On the Middle street side will be found May Man- toms patterns, the shoe department, dress goods, silks comfortabI and blankets
 In the basement will be found the grocery and meat department in char rge of John Edward Simmons for rnriy with R. T. VVhftfng. The hard ware and house china and kitchen ware departrnents win also be located in the basement
 On the second floor Edward Cha- nansky. formerly of the Laborde- Ge1nan Co.. assisted by Bert Whitson Of New York will have charge of one of the largest and most up-to-date de- partnents carrying ready to wear goods for women. cloAks. coats, suits. sweaters, millinery and every conceiv- able article of wonenss wear may be found here as well as a full line Of childrens wearing apparel
 The floor above will be given over to the many misce11aneous articles which are to be found in a large dry good store and there will be large dining room in charge of Otto Rfncit. who has been head waiter at the Stratfield hotel until recently when he resigned to take charge of the Dorsen store restaurant
 On the top floor will be located the offices of the store and tea room and rest room where shoppers will get breathing time after a busy day.
 The store has every up-to-date ar rangement for modern business con- yenfence. and experienced sales force will be found in all departments The policy will be many sales and small profits