Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-01-24
REDUCED PRICE COMES
AS RESULT OF BIG SALES
Chandler Company Announces New
Price OF St.295 on Its Light
weight Six.
ALL FEATURES ARE RETAINED
Orders Now on Books Indicate Rec
ord Years Business-Plans Are
Under Way to Increase Capacity
OF the Plant at Cleveland

Under Way to Increase Capacity
OF the Plant at Cleveland.
Announcement Of one OF ;hc mos,
sensational price reductions in the his
Tory OF the automobile Industry. made
public to-day by the chandler Motor
Car Company 81 cleveland. has given
automo bilc manufacturers and motor
lists generally the biggest topic Toy dis
rusSion in some years.
Retaining TIA" same model of the
Chandler lightweight Six. which last
year established a record for volum" OF
sales at the price of Sl,j"1. officials Of
the COMPANY have placed u new price
OF Sl.c?I ON the same car in five and
seven passenger bodies for the com
ing season. This reduction Of s3GV or
close to % per cent of the former sell
Ing price stands without - parallel in
the high grade field.
According To prcsidcn, +. &. Chan
dl"r, the announcement of the new
price on the Chandler S!N follows the
most successful seasons business in
the compnny's history.
tiiE Dividends Declared.
ITO the best OF my knowledge. the
Chandler Company is IN" first manu-
facturcr OF siN-cyljuder ears that has
inal iANcstm"nt in tn" short space OF
two years. said MIR. Chandler. we
have never had amy manufacturing diff.
ficulties, for our car was mechanically
correct in every particular from the
day it was nrst produced. and our
sales have Increased proportinnately
As our owners received satisfaction IN
the daily service Of their cars.
The Chandler announcements - OF
peculiar interest to the public because
of the pioneer position occupied by that
company in the building OF light
weight siX-cyliudcr cars. When hrsj
placed on the market two years ago,
the siN-cylinder car was almost eX-
cluSively confined Ia tn" hiyh-prictd
field, and was considered something OF
fad. Convinced through their eight
years eNpcrieuc. in the construction
and sale of skies, that 4 lirhtw.ipht
car OF this type selling at a moderate
price would hnd q ready market the
present officers Of the Chandler COM
pany brought out the Chandler six,
weighing less than 5000 pounds ana
st that time selling Tor SiIN5.
Makes Guud In Season.
the car mad" good TO such
tent. that the following season brought
reduction TO Si.i"5 To-day tho
company is one OF tn" three largest
siX-cylindcr makers in the business.
Although the price of the Chandler
Six has been lowered each season, in
creased production and the consequent
lowering in cost Of materials has
10 the equipment and finish Of the ear.
AS an instance Of Inc complies euuip-
ment and thorough development al the
car, not a single Chandler dealer could
suggest AN Improvement in the car
when solicited for an opinion by the
sales manager.
The success OF Ihc chandler SIN has
been due /" q great degree Ia tile
standardi2inc OF the chassis aud bodies
Four closed and two open body styles.
all interchanrca on the standard
six cha sscls, comprise the line Tor lai5.
From advocates OF lightweight cars
Chandler designers have brought uut
a series OF closed models that HAY"
every feature of eaupm"nt ana luN-
ury withom, unnecessary weight.
These models weigh from SEQ TO l,000
pounds less than old-typ" closed cars
and effect very p.rceptib!c drcrcns.
In the cost "f operating the cars
Ncchanically, the Chandler motor
has obtained a national reputation Tor
its hil-climbiug Qualities and the
feasibility Of control. Built according
10 the designs of chandler engineers
and constructed tn the Chandler fac
,ory, thu motor is iu uo Way a stock
proposition, and is found in 40 other
CAR on the market.
No Changes In Cur.
Chandler officials state that there,
viii nc absolutely ~" change n The
present car except in tho continued
Improvement az equipment. etc, where
ever possible. =; q.
f:Sceilene" y sN.il,'iient a feature
viii distinguish the Chandler im ,n,.
lightweight field IA 1915. Tho impos-
ing list includes Bosch. Magnetic, GRAY
Davis, electric starting motor. GRAY
Davis electric generator, iuclnscd
silent chains for driving motor SHIFTS.
Bosch spark plugs, MAYO radiator OF
he. Mrr dies L M ,sI oil, ,f,,rf