Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-12-30
WHY DO STORES HOLD sALEs9
CHAPTER XXXIX.

Especially when it to sales, the buyer selects the
stock for his department feature the basis of It's stability
which its adversabity All special goods which
thus be featured sale chosen by the buyethe de
partment manager.
The merchandise manager, who acts sort of head
buyer NAV suggest and NAV often initiate But as rule it
lis the buyer who saws Tha shall go at 99c that Acc
And very frequently the buyer will choose what goods to
GO into the adj He will mark prices those goods Some
times low that every such article he sells will loss to
the and therefore black mark against the profit OF his
department
He knows his first job to make money for his depart
ment And yet he willingly and knowingly marks the goods
below He willing puts in pair of gloves that cost him
$05 and marks them 95c Every pair he sells is dime out
of the stores Golfers But the buyer realizes that this
way attract people to his store that they the service
and realize how peasurabe it to deal there That is why
offers them real bargana bargain which is not only
bargain the adbut is really bargain in the actual value
of the goods
The department store is built on advertising. But this
advertising often made successful by bargainsthe mer
chandsng ability sell at tremendously low prices For
prices of themselves will attract trade for department store
The department do this because they sell
enough other goods make for the loss they incur
an advertised bargain it volume of business that under
lies department stores For that is what makes
sibe this kind of action advertising.
OF course all department do price as the
keystone of their business getting But most do they
have price, they sort of an appeal of class
excusveness STYLE And yet such all the
try apt resort price attraction every and then
OF course the buyers job in connection with advertising
is OF detail and simply pertains to ms department
Seldom does buyer initiate sale his department of suf
cent Importance dominate the entire store Such is most
often of furniture departments Furniture sales are apt
become the major attraction of store for the reason that
furniture mounts into money fast furniture sale may
20 30 thousand dollars day great big store
That means that they afford to buy page for in
stance in the biggest newspapers and yet have enough bust
that that page advertising for the department
would only cost the rate of of the volume of
sequent sales But you how impossible would be
for the notion department. for instance to have sale all
its and like the furniture department predominant the
store through page of advertising notion department
buyer got all the business in the city in his line that day lie
probably wouldn't get enough to warrant the cost Of adver
Using anything like 30 or $50 basis.
Usually however these little sales details are simply CON
uent elements of merchandise attraction which the BUYERS
prepare and plan to merely units in general sales
scheme which the advertising manager the department store
conceves and conducts Some big will have different
sales OF this kind almost every week in the year. This week
it will be Employees Sae-next week. the EMPLOYERS,
Saeanother week. the Department Heads Sale and SO
on, through the Golden Harvest Sale and lot of other
such events To each of these buyers department heads
contribute They participate simply by having their little de
partment items included in the general occasion.
Many old established stores have these events In almost
as conventional and inevitable rotation the calendar itself
good many of them know just what kind sale they
are going to have year hence.