The Medina sentinel. [volume] (Medina, Ohio) 1888-1961, 1915-05-28

1914. by Thomas J. Sullivan
A book with pictures and a boo
Without pictures differ nearly as muc
IS a room with windows and roor
without windows. for pictures are looI
l0les Of escape to the soul, leading
o other scenes and spheres where tn
'ancy for the moment may reyel, n
'reshed and delighted. They are VIII
lows of imprisoned thought.
A picture is invariably an exaggert
ion Of the object reproduced, and, ger
srally speaking. to please it must d.
.eive.
Of Deceptive Value.
The deceptive value Of drawings {
paintings over photography is recoi
lized by no one more fully than by th
great catalogue houses hence the
adoption of the most expensive metho
If displaying their goods to the publi
we'll knowing that photographs tell th
ruth, so far as correct pictorial r.
is concerned, and would NJ
be conducive to good business method
when the goods offered are faulty.
How many farmers would think
buying COW .from a picture in
or catalogue, with just
name and description under it? {
course the description would say tn;
The COW was fine black and whit
cow, weight 800 pounds and SO mar
hands high. free from blemishes ar
offered at the reduced price Of $39.!
because Of a spot cash deal with
stock farm which failed.
There is as much sense In pu
chase of that nature as there Is for
farmer to buy a buggy, "our ov
brand" at $24.7O when he can get Il
real article from his home dealer (
$25 and have the privilege Of inspet
ing 1t before buying. And no freig
to pay.
Did Farmer Consider Everythins7
While talking to farmer the follo'
Ing was CLEANED: Farmers, as a rul
do not like to send their money to CT
cago or any other place for their good
They would rather buy Of their lOc
If their prices are not D.
Of reason. Merchants generally br
their goods where they can get the
the cheapest, whether In Chicago. Ne
York or Asia, no matter how much
the same goods the farmer has to Sc
The price Is the first and last conside
alton. They fix the price Of what |
sells as we'll as what he buys. Ca
The farmer be blamed for buyir
where he can get the best bargains
He wants to enjoy the same privilet
rs the merchants do. Fair play Is
he wants."
A Business injustice.
But did the farmer who made Il
above remarks take everything In
Did he remember thi
while the local business men are mai
markets for the farmers. assis
Ing In making roads to these marke
and doing all they can to help the farI
err, the lnail order houses that have n
a cent invested In his vicinity do .
buy dollars worth Of the farmer
crops nor contribute a cent TO the w
fare Of the community! Yet they a
getting goodly portion Of the loo
trade. and business men naturally fl
that 1t Is an injustice. 1t is. and t
only way to overcome 1t is by ADVE
TISING.
Visit to Country Town.,
Merchants should publish a co
parison Of their prices with those
the retail catalogue h0useS--fght the
with their own weapons While Wis
ing a country town recently the writ
made some Investigations and disco
cries For example. d Chicago m
order house was selling 100 pou
grindstones mounted for $3.10. T
local merchant sold the same artit
for $3.25: freight from Chicago,
cents. making the mail order artlt
cost $:h65; seam roofing. $2.S5 in q
cago and $3.50 from the local m,
chant. freight IS cents per square
be added 10 the S2.S5, making 1t So {
livered. washing machines. S3
against $3T5 freight % cents to
added to the $3.S5 These are fac
which every merchant can prove a.
keep right on proving all the time
Cash at Home Too.
Local merchants will quote prices
goods so low that catalouge and nj
order houses cannot duplicate the
But You must pay cash. Mail ord
houses demand the cash in advanC
Why not pay the local merchant in q
vance? Besides. when you buy fro
a catalogue yon send your mon
away from your home town You b
from a picture and wait a week
ten days for the goods to arrive: 'th
you open up your prize box" to :
what you really have drawn in (
lottery and what you have to she
for your money. If you have draV
one Of their "baits" you tell 70
neighbors and friends about It-in IN
you will tell every one about II.
you find. as is usually the case. tt
you we're "stung" you say nothi
about 1t: your Nps are sealed as tiG
as death
WASHING MACHINES IVA ETH.
hand or power $40, $3.50, s