Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-11-17

of the subject ought to be of the utmost benefit for then YOU
will be better able to choose which particular branch You
ito pursue Moreover after You start though you special
lie particular department you will find that helps great
deal to understand the other phases of the subject
However, donot deceive yourself that study Of
tsing matter how thorough viii make good advertiser
of Tom, Dick Harry Basicay you possess other
factors. For instance you are devoid selling instinct
don try to enter advertising No matter how you worked
would make advertising expert On the other
hand anyone of fair intelligence who has had reasonable
amount of education and possesses least that In
stncve ability to SELL ought to be ablet find living the
advertising field he will study the subject thoroughly
course real ability however will only when wide expe
rience has crystalized that fundamental information
just to work advertising is almost reward enough No
other field furnishes such fascination But you have to be
willing to pay the price of continuous aerness for
ates eternal qu There rules laws that you
can apply the sciences Every problem requires diff
ferent solution Therefore this field you must de-
veop cachascatchcan versatility which interpret each
new the light Of ~ Knowledge of fundamental gen
era rules ) knowledge pertaining to object adver
tsed 81 Knowledge of the fundamental processes of
kind. This last is sometimes called psychology
Yes there is fun and interest in advertising but
there otherreward too For instance there the feeling
that participating in movement that helps uplf
civilization, for many Improvement the worlds habs
has been the result of Inventions many of them nurtued by
newspaper advertising and other kinds publicity Them
lit is pleasant for the advertiser know that his part
productive industry which increases the profit for the seller
and decreases the cost to the buyer, e., the public
From remuneratve standpoint there is worth while
opportunity for advertising specialist practically every
store and factory in the country In almost every
services of skilled advertising will warrant salary for
him that ought be second to that of the general manager
possibly the head of the sales department Moreover there
comparatively minor places in the advertising field which
will pay much than the general manager of the average
manufacturing plant command Yes there some OPP
portuntes in the advertising field which offer $4,000 per
year and higher. =@-z
The purpose of this course them will be to consider in
coherent logical the detailed phases of the sub
ect of advertising The shall be to give the reader gen
era survey of the entire field In this will be digest
of the best principles laid down by the best authorities
The treatment of the subject will be busnesske from start
to nish and it will not be too academic Little will be said
of Psychology (Which has become hackeneyed
ton with advertising that enormously regarded by some
synonym for the subject genera But the real meat of
psychology namely the analysis of mind pro
will be thoroughly covered way and In
its naked essentials all without effort to becloud that import
ant phase of the study with mysterious atmosphere.
Tomorrow's chapter will be- How to Advertise Some
thing Unknown and Unnamed"