The Wheeling intelligencer. [volume] (Wheeling, W. Va.) 1903-1961, 1915-02-20
FIRST COST NOT
EVERYTHING NOW
NoRE DISCRIMINATION IN BuxxNo
THIS rEAR THAN EvEH
BEFoBE
Buyer consad ~ Later Expense Of oyer.
AIM Cars As Mach As The on
nnal Cost

II the year 1913 r. 10 be marked BY
one tendency more than another IN az
lieve. vii be greater dIscrimination
than ever befor~ on the para 0f IA. au-
t9meoue buying. public says Hugh
planners. president OF the Chalmers
Motor company
People hese days are exercising bet
ter judgment In their selection OF mo-
tor cars They are Tar sighted. They
are choostng their cars on the basis u
me economy. they will secure In the
IonE run-Whieh. after all IS the logi-
The difference OF a feU dollars in
nrst cost between one car and another
Neither IL the dinerece OF a few dollars
one way or the other in the cost u
gasoline or oil during the course OF me
year. Even the slight saving which
one car may show over another In ths
Item or car expense no longer clinches
the decision OF a motor car buyer.
~ T. the saving possible ia repair
expense that Is the hlg. Important SaV-
lns one way In which good design and
by cutting down repair expenses, one
reason why some cars are better than
others T. because they DO not roll up big
year OF Economy.
80. when I predict that the year will
Dc remembered as a year OF economy IN
the automobile Industry. ] do not mean
TO imply that people win buy lower
priced cars than they did before. First
and wise motor car buyers wb.n bssI,
tating between two cars OF almost equal
price Will buy the more expensive ma
chlne OF the two. providing that caE
can show better Performance al a lower
ali-around cost OF operation.
To the advanced In favor OF
one car over another that ~ Is economic
cal In gasoline consumption. the best
Thing TO do IL TO admit tt-and 4 that
IN an entire season the entire saving
OF one light six for instance over an
other In gasoline Il less than SIS.
Economy In oil consumption h. a sun
less important item. FOR the greatest
possible saving in oil expense Is a ncEli-
Repairs Count
Repair econ6my IL the economy that
counts One repair bill may wipe out
OIL. That II why motor ear buyers today
are casting their verdict in favor OF cars
that Keep repair expense AT "A minimum.
Their are four things that people these
days look for when seeking motor car
economy which - rear motor car econ
In the first place. the car that is the
most economical in the Ions run must
possess right construction. II must be
well built. The workmanship in IL must
eSlaSnee palnstaking care. II must be
aosoiuteiy accurate
Closely associated with construction
is the matter or materials. SO In the
second place, the Seally. economical car
must be built OF hgh quality materials.
The best car in the world viii not hold
up unless the materials In 1t are also
superior.
MOT Buying Heavy Cars.
My third point ~suggestE the question
or weight. / can dismiss the too heavy
car merely by stating Jhat people are
not buying such cars any more. ON the
other hand. however. they should not
run the risk OF buying a Jou-light car.
In my opinion y tOo-light car Is "a worse
purchase than one that IL b. too heavy.
surely. II wears out more quickly. Right
weight, then. Is the answer.
The matter OF proper balance and
scientific distribution OF weight deserves
"a place among the big four. The car
that ~ so designed and built Is the car
thatp rovidcs better ridinE comfort for
a longer time. and holds the road more
easily than any other.
These. then. are the things that mo-
tor car buyers seek, because In these
things are embodied true motor car
economp. This year will be remembered
as an economy year. BY that l mean that
II VIII be known as the year Of the
newer and saner way or Judging econ
OIny."