The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-02-15

/ 81 Ere,
9The proEress Of every town /,
marked by the development OF III
department, stores, = said 4 speake,
At 9 chamber Of commerce banquet
recently. 4 !. & \, \
Even the most casual; observer,
who notes the continued expansion
iof activities In these great empori-
ums, Is apt to agree with him. The
department store IL never out OF
touch with any forward movement.
1t can be counted upon for moral. as
well as substantial, support to every
iphilanthropic effort from the city
[clean-up campaign to improved
school conditions Even in religious
matters Its interest Is keeniy noted,
as was evidenced in Billy Sundays
revival Campaign in PHILADELPHIA
during which daily prayer meetings
In some Of the stores were held !, not
only for the benefit Of employees but
for others who wished to attend. Il
1t is claimed that at least three
cities have been supplied. with pure
drinking water lately largely through
the influence OF their leading de-
partment stores. The water supply
Twas bad and strongly condemned by
the physicians and health depart
ments, but 1t took the department
stores to drive this fact home to the
people. u Is
One store employed an expert bac-
,teriologlst to deliver q course OF lee
lures in its auditorium, toswhich spe-
cia1 invitations were issued. The
lecturer threw microscopic views up
ion the screen in which typhoid and
other germs contained in single
glass Of city water were clearly dis
cernfble. The lecturer told the wo-
men, who composed the greater part
Of the audience, that 1t was perfectly
feasible for the city to have a pure
water supply II the citizens would
unite in demanding It. The pure
water crusade, which brought a tcoun-
cilmanic authority for new reser-
lyoir within a year, dated from the
lectures given gratuitously by thar
store. S,3
In two other cities the stores
brought about a better water supply
by continuous display of small fl
tiers and water distillers in their
show windows and placards calling
attention to their necessity for the
health Of the family in view Of the
contamination OF the city water sup
tply. Some of these compliances were
4 kept in continual operation and pre-
sented a powerful appeal for better
water.
The park commission Of city has
recently been induced to lay out q
free golf course. Not content with
supplying the implements for playing
the game, one OF the largest stores
laid out a miniature golf course in
Its sporting department. upon which
all the fntricacies Of the game could
be worked out. 1t also provides COM
potent instructors. who will teach the
game to novices and who will serve
as partners for advanced golfers who
ARE not able to secure opponents
among their friends.
4 The educational influence Of the
department stores increase annually
It is a mighty aid to the woman IL
the small city who wants to keel
fully in line with the progress of the
great metropolis. The newes
wrinkles in clothing. in home fur
inishings. fancy work and food prepa-
ration are brought to her notice b,
her department store. Glasses II
,embroidery will show her the --latest
sstitichos in art needlework. and the
music department keeps her in touch
with the newest songs.
In the western cities, the semi-an
nual style shows not only give thu
latest notes in dresses and millinery
but they are also beginning to teacl
new dance steps as we'll. The bril-
liantly lighted stores with all thu
latest fads effectively exhibited arr
thrown open to the public in thu
evening. A number of attractive
young people act as living models II
displaying the newest styles in gar
ments. About 8 o'clock, the counter
are pushed back and, in the spac,
thus secured, the public Is freely In
yited toSdance. Good music has beer
in progress throughout the evening
When the dancing begins several pro
fessional dancers appear upon
/ raised platform in the rear of tn,
room to demonstrate the newes
dancing steps, which are prompt,
tIiASA SAS uPoA euV Andkn 0duSiAt
floor.
One store recently advertised
Every woman should be able t!
make her. own clothes. We vii
teach the women of this city how t,
do It." A large sewing room was At
ted up for this purpose. In contained
sewing machines of several kinds
cutting tables; some of them folding
and adjustable dress forms and ev
cry known appliance for dressmak
ing, not neglecting gas and electric
irons for pressing. Cut paper pat
tiers were on sale. In addition. I:
demonstrating a system of cuttinl
which was on sale. cut a plain pat
tern from the measurement Of ever.
woman who purchased the materials
for dress in the store. Sewinl
, teachers gave lessons In cutting, At
ting and sewing, using the materials
i. of their pupils as demonstrations
The instruction was free, but all tn
materials used had to be purchase,
in the store. An exhibition Of tn
dresses made by the pupils in tire
months Of free instruction close,
the course. The store profited b
the largest sale Of sewing machine