South Bend news-times., 1915-02-14

, Dack and III pat yours. 80 the real
meaning Of the made in L. s A"
movement is reciprocity between the
American manufacturer and the
American consumer. j think that
/ there are a very few Of Us who have
not in our possession some articles
/ marked distinctiyely made in Ger
! many" All OF US know that made
in Germany" is the synonym for
class. 1t is interesting 10 know in
what way it came about that the
Germans should mark their manu-
features with three English words.
/ made in Germany" 1 have been
told this story The moral of il is so
good that / am going to repeat II be-
cause if it isn't true it ought TO be.
1t is said that the English govern
ment made the Germans a present of
that phrase as a term Of apprOba-
| tiOn. At the time this was done, En-
| glish cutlery so far excelled German
| cutlery that a great deal of swindling
| arose in this way England is a free
trade country and the German ware
| could be brought in without tariff
| taxation. The canny English mer-
| chant put German cutlery in English
! boxes and sold them to his fellow
| countrymeh and fellow women for a
good round English price. This con-
| tinued 10 such an extent that the En-
glish government informed the Ger
man government that if their wares
/ were not distinctly marked made in
] Germany they would not be allowed
] 10 be brought into an English port.
| The German government took the
| hint and the German women had
] their pride stung. So the Germans
/ must have said TO themselves some
| thing like this: I'VE will put made
\ in Germany on our wares and we
| will show England and we will show
| America and we will show the entire
world that made in Germany is a
! badge of honor for any manufac-
ture." And so il is.
| Emulate German Women.
! The time has come when the
| American women can very profitably
/ emulate the example OF the German
women who by their perseverance
| and practical patriotism made the
slogan made in Germany" a syno-
nym for excellence. The success of
| the slogan, made in L. ). A." de-
| pends largely upon the women of the
| land and the manufactures. The
| women Of this country are the pur-
| chasing agents. They do the buying
and with them rests the fate of the
| made in L.. s. A" movement. But the
| old French saying, rank imposes OBJ
/ legation" is not amiss since the wom-
| an has the power she has also the
| responsibility. We must look sharp
| that we do not shirk. 1t is the busi-
ness ana the duty of every woman in
this country. The women of Ken
lucky will surely recognize the inn
| pOrtance of this for il is on the seal
of their state, united we stand, di-
vided we fall" 1 think all of us
might well take TO heart the state
| seal of Kentucky. If we fall by the
| wayside and fail to do our part in
| this we have failed our country sig
| nally in an economic crisis. This is
not a fancy, it is not a fad. nor is it
whim. 1t is Statistic" that
through the deplorable situation in
/ Europe the opportunity is given to
/ America to become financially and
| economically the most self-reliant ma
| tiOn in the world.
few years ago American tailOrs
| started a propaganda for American
| clothes for American women. They
! held a great convention and the de-
! signs were beautiful Did this sue
| coed? 1t did not. Why? Because
| American women had to have gar
ments with a Paris label. l regret to
| say that a great many of the Paris
| labels for which we paid such eXor-
| bitant prices were sold and bought
by the yard and sewed into American
| garments
Partisan MOdistes at War.
Now, our erstwhile Partisan mod
| istes have given up the needle for the
| sword and we can wear our old
| French clothes or our American ones
or anything we like for all they care.
Perhaps this is the reason for the
| scarcity Of clothing this season. It is
my theory that the reason we are
| wearing sleeveless frOcks is because
| a French designer was called to the
! war before he had time - design the
| sleeves and the new fad is the last
| word from Paris. Indeed. / may say,
II is hail and farewell. Let us hope
| that adhesive plaster is not a foreign
| product. We need it badly in
America Just now. OF course. the
reason I'm saying such ''catty''
things is because | haven't a farewell
! missive from gay "Paree."
I don't think that it is very Amer
lean to be dependent upon anybody
for anything. Nationally speaking
this is our time TO live down our past
clinging vine tendencies. Not only
! mOdsstes but manufacturers have
been called to the colors in Europe
and we have had a good opportunity
of becoming acquainted with the
manufacturers of our own country
| Would IL not be a great thing to make
| made in L. s. A" so popular that
the manufacturers who for years
with the spirit of SELF preservation
have marked their goods with foreign
labels have 10 change and put on
| made in L. :. A" ones?
Let us develop a national pride in
! everything made in L. $. A" only
with this pride 10 back il will our
national trade mark be effective. We
are proud Of our great natural re-
/ sources .et us be able bv the time