The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-08-18
PRACTICAL BUSINESS
TALK FOR VISITORS
TAKE rRrP 10 CITY POINT


Rich in practical business-gett;ng
and profitable speedy turnover sug-
gestions Of value equally to tbs small
town merchant and the city business
man was the address Of Max Holtz. of
New York. to the members and guests
OF the Trade Extension Bureau In the
auditorium of the Jefferson Hotel last
firht. The address OF Mr.. Hol.. was
the feature Of the entertainment cf
the second day Of Better Acouaint.
ance Week.
Though but two days OF the week
are gone, there have already been
registered nearly three hundred viz
itfn9 merchants. This II more than
50 per cent more than were registered
up 70 the satne time in Better Ac-
quAintAnce Week" one year ago, and
far aheAd Of the registration OF the
frst two days Of the nrst event OF this
kind In Richmond In 1918. Indica-
tons are that the present occasion
viewpoint ever. held here.
ss. Are Huytng Early.
II The visitors are spending their time
With the manufacturers and the job
berA looking over the newest ideas In
the lines In which they and their pa
irons back home are interested. They
are getting limo ON values and prices
and are buying at q good clip. They
are, buying more heavily than in the
earlier periods Of the previous BETTER
acquaintance Week" evidencing the
fact that they are putting business
Arsk-
The visitors this year appear much
more practical than formerly. They
possess the attitude OF those who be-
ueve that the entertainments provided
AAs 49, - D&@m L. Id
Bursau viii be more enjoyable at the
close Of business day well spent
Many VIII Have Fares Paid.
May large purchases have been
reported to the bureau headquarters
IN the Chamber Of Commerce build
tng by it, members, and every indi-
cation n that several hundred mer-
chants from virginia, West Virginia,
North and South Carolina, and some
from Tennessee and Georgia, will re-
cstve the fars refunds given by the
bureau.
visitors are registering on arrival
e the desk OF z. v. Jones in the
Chamber auditorium on the tenth
door Of the building at Sixth and
Main strestA They are being well
coriAd AZ they register by Chairman
FelthAus. OF the registration commit
tee w. u. Ogtetree. Of that commit.
tee. and by w. T. Dacney, secretary
OF the bureau. Badges and tickets
are given visitors as they register and
they are shown the scores of hand
some gifts and souvenirs which will
be presented during the entertainment
on the Richmond Hotel roof tomorrow
night.
Registration Important. :.
The registration bureau opens In the
Chamber OF Commerce auditorium
eath morning At 3 o'clock and re-
mains there until one hour before the
beginning OF the evening entertain
ment. Last night in the Jefferson au-
tifofinm lobby, where the bureau was
temporarily located. some forty visit
orr registered.
This afternoon the registration desk
win be moved At o'clock to the Old
Dominion wharf. from which. at 4
o'clock. the steamer will sail for City
Point The visitors will be taken down
the James to where the magic city
u. Hopeweil has sprung up around
the DUPONT powder plant Returning,
the boat win reach her dock At 10
o'clock.
There viii be music and other forms
Of entertainment. and refreshments.
prepared by Caterer George Guverna.
tor. will be served.
M Mrs. Have Broader Vision.
Last nights event at the Jefferson
began with an address OF welcome by
w. r, Dabney. Alvin NJ. Smith pre-
sided and introduced the speaker OF
1ho evening. Max Holtx, president OF
the Economy Service Company, OF New
York. expert in merchandising ef-
aoiency. Mr.. Hoitx spoke for more
than An hour, giving his time to con-
Liberation Of the many problems con-
fronting the retail merchant--prob-
lens similar In ali communities. large
az smaIi--And suggesting methods that
viii lead to their solution.
He traced the rise Of some OF the
large mail order houses and showed
how these establishments. mammoth
retail stores. are In competition with
che retailers everywhere. He de-
clared that the business man must
take on ! broader vision. that he must
make friends OF his customers. that
AZ must put the personal element into
business, that he must be more care
full In his buying Of stock, buying
amer the taste of his customers has
been learned and to meet that taste.
ana that he should firmly establish
and maintain one-price policy.
on conclusion Of the address . bur.