The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-09-12

AND ON THAT BASIS WE KNEW that nothing our engineers could design
these two REQ models, on which on engineers have concentrated for years
have been refined to the last degree sw'a and the last little detail. -" ""
BUT THE PR1CEs?" YOU ASK. "why and how were these necessary
a good as formerly, but better" |
"wHY-wrH A DEMAND that, all through last season was greaty 4
excess of the possible output Of the factories, was it necessary to reduy
prices at all. And then, why So great a reduction?'
WE WILL ANSWER THAT QUERY.
1T WASN'T NECESSARY-an any mor than it was necessary to devote the
thought and the energy and the expense to the Improvement of cars that
instant it came from the factory.
1T WASN'T NECESSARY either to improve the quality OF to reduce the
more a III greater experience and superior facilities could give.
BUT IT WAS POSSIBLE-and that as sufficient.
THE REASON is INTERESTING interesting and instructive and makes
mighty profitable reading to any prospective buyer of an automobile
unique with REQ, made these prices for these quaity-cars possible.
WE MAINTAIN THAT NOWHERE ELSE in this industry do all these
factors and conditions exist in combination as they do with REQ.
NO; PRICES OF MATERIALS HAD NOTHING to do with it. Prices Of
h heh mp than a vea "a a And we ba we1 \ ps@ kno 0y many nj tme s vb s0ns t S@s %
difficult to obtain materials as now!
ONLY WAY COST OF MATERIALS in a ar a be reduced this year
is by reducing quality of materials using inferior OF substitutes.
YES; THERE is ANOTHER WAY the simple expedient of redudng the
FOR 1T is A FACT THAT YOU CAN reduce the cost of al automobile
invent: Y per m eG by de ehe o'T MP process roc n of cutting tn i the weight down that
REQ CARS ARE LIGHT CARs-but not light to the point of Finishes
They are as light as may be without sacrifice of safety or durability
THE WONDERFUL DURABILITY and sturdiness as well as the 10"
attained in the matter of Weight g%t q Made nm H heavier rt thV would ouI GscE% %~ snap
pound lighter and we feel we'd sacrifice durability.
so THAT EXPEDIENT of cutting down the amount of materials Chat 10
into the al was not to be thought of, any more than was the other o6u@
materials OF inferior quality O substitution.
IN THE MAKING OF REOS this year We ire using no better trmr
they are not to be had-but the same quality of materials as formcly. 30
that isn't the reason for the lower price.
COST OF MAKING is, HOWEVER, somewhat less thanks to the fac, tt
in many ways we have been able to reach a still higher degree IF c1o."-,
ONE BIG ITEM IN COST REDUCTION of these two models was the s
that both had long since passed the experimental stage. That stage thou i
which every new model must pass and which is therefore so dreaded l> "
manufacturers and experienced buyers because it has proven SO eNIe""'t
to both.
WHEN WE TELL YOU that, had we found it necessary to project rev
model to take the place of either of these, w e would have set aside a un..
at least 100000 to defray the cost of the experiment and would h-
doubled the amount had our plan been to suppant both you vii sc
where we have been able to place to the credit of REQ buyers for the cuas
year a fund of at least 100000.
REQ Motor Car Company
IANSINC MlC1I