South Bend news-times. (South Bend, Ind.) 1913-1938, 1915-03-11
BRANDON DURRELL co.
SPRING OPENING
A GREAT SUCCESS.
First Spring Opening i'm Their New
Corner Store.

Yes, to say that it was a grand sue
cess is putting it mild indeed-it was
a bowling success. OF course every
body saw the windows. The manage
ment was told over and over again
that theirs are the most beautiful
windows ever seen in South Bend.
The windows were decorated in a
French garden scene embellished with
foliage and handsome roses. The
work is artistic in every respect and
shows the handiwork of a master
trimmer-and such is this man, Mr..
Gardner OF Chicago, who is the trim
mer in charge of the Brandon-Durren
Co. windows. And the merchandise
shown in these windows is different
from the rest-eXclusive and nobby
in the entire. So very much out of
the ordinary.
Living Models toO-four, six yes,
nine of them, displayed this firms
finest apparel. Two models, who are
direct from the style show at Chicago
were accompanied by two expert men
models. The men displayed the latest
Mems Fashions from the, Vernon
Clothing Co. Another sensation was
the children, who made quite a hit.
Little Miss Lois KoontZ. city. and
little Mary Durn of Niles displayed
garments from the children's section.
These were accompanied by Master
Thomas Akron Brandon, who dis
played children's wear from the Yer
non Clothing Co. This promenade ac-
companied by the orchestra, enter
tanned the hundreds of folks who
thronged this great store.
Yes, yes, everybody knows Madam
Swartz. Well YOU know what most
women do TO their faces and hair 10
help make them look beautiful.
Madam Swartz and her corp of artists
helped the living models TO look so
sweet. Yes, the men too. BY the
way two of her artists were real liv-
ing models too-Miss Belle Van Ber-
gen and Miss HELEN Draus. And you
would not know but what they were
professional models either, because
they looked sweet. too
The models displayed many hand
some suits but The Tipperary" suit /
made the hit-It has a full flare skirt J
and high waist line-a pretty gar
ment. The Fox Trot and the Mems
wear serge suits were we'll received
as likewise the stroller with its patch
pocket on skirt and four on the coat
Once in awhile your thoughts would
go across the big waters when the
striking military garments were I
shown.
Dresses many were shown that I
one fails for words 10 describe such /
aS-the crepe and cObweb lace COM /
binatiOn. The Queen Anne Dress made /
a great hit. Likewise the Dancing
FrOcks of Pussy-willow taffeta were
we'll received. The Ritz Carlton white
Sport Coat military style, in white
with black velvet bands.
Certainly the models displayed the
hats as weli-all hats match the sea /
sons garments as never before
Every make up OF the models worn I
was perfect in effect and color comb I
Zination The Halo Hat is one of the /
well remembered models. dainty and /
fetching style. Another is a smart |
black and white plaid sailor with |
two stunning pins thrust through
rosette of black grOgrain ribbon for |
trimming. The other model wore a
dainty poke bonnet of pink chiffon /
a pretty creation-with flower wreath /
and lone black and white velvet I.
steamers.
The Millinery Department was 4
decorated with sprays OF Pepper Der 4
ries from California. sent for the oc-
cation by friends of the store The f.
tables are arranged in color schemes 7.
as Mountain Glow. Ranger Tan" /
Canyon Haze. Sierra Blue" and I
black and white, presenting "A most 7.
gorgeous display.
AS one enters the store YOU are inn I
pressed with the wonderful display
OF Dress Goods and silk shown. Many I
different materials as Crepe Meteors. .
Crepe De Chenes- Brocaded Crepe De 4
Chenes. Black and white checks.
Gabardines. Coverts English Suitings /
Wool Fables, Silk Fables. also the j
handsome new military trimmings
and buttons that are so popular. And