davidaulloa/AmericanStories huggingface dataset:
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
CLEAN ADVERTISING.

Clean advertising means advertis-
ing that is free from fraud or misrep-
resentation. Much publicity in the
past has been given over to extrava-
CANT statements and blatant asser-
tions which on their face bore the
marks of falsehood. Little attention
was given to the merits of the article
advertised. endeavor being centered
on making the advertisement "sound
big"
The better class of newspapers saw
the need for a change in advertising
policy and began to discriminate as
to the advertising that appeared in
their columns. Not only was the
public being imposed upon, but the
fraud advertising was detrimental to
the legitimate advertising. When the
fraud was exposed the public was dis
posed to look askance at all adver-
tising.
Under the new policy the honest
advertiser does not have to place
his advertising alongside the display
of some fiamboyant get-rich-quick
scheme. Neither is it sandwiched in
among a lot of patent medicine ad-
vertising that proclaims the curative
qualities of nostrums largely alcohol.
Clean advertising is honest adver-
tising-so honest that there is no pos
sibility Of misleading the buyer. The
advertisers as well as the newspapers
are recognizing the possibilities OF
this kind of advertising and are drop
ping superlatives from their advertis-
ing copy.
The advertising boom-days have
passed and the business is settling
into the channels of honest earnest
endeavor.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
One Good Story


Today, judging by what one sees
and hears all around one, the assump-
ton would seem to be that the mother
just the mother as such, very espec-
tally the poor mother-is the last per-
son in the world in whom knowledge
of children and of things appertaining
to children is to be expected, or to
whom the uninterrupted and u,linter-
fered with care of them is to be en-
trusted.
The Child today is Everybody's bus
mess; business which Everybody.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
If WE COULD SETTLE WAR.

War with all its bloodshed and hor-
rors would not be so bad. IL the men
on the firing line would be the ones
who would profit by the ultimate set
tlement of the difficulties. But in
many instances. as is now the case in
Europe, possibly the major portion
OF the men In the trenches can't give
a good reason why they are fighting.
And furthermore, they know that in
the end. they gain absolutely nothing.
Then why do they fight? Patriot
ism, loyalty TO some monarch, who
has everything to gain and often lit
tie to lose. Should the tide Of war
go against the two monarchs of the
Triple Alliance-will they be legless,
cripples, homeless, drawing meagre
pension? No. they will live in luxury
Just the same. The soldiers VIII go
back to their scant farms and pay the
taxes. war indemnities and bear the
burden. While the monarchs will
feel no pinch of poverty. no discom-
forts-except possibly the humilia-
tion, which comes with the reduction
of having been a monarch of first
to second class nation.
II we could settle war: We would
have the warning monarchs. assemble
on some vacant spot and. there with
sabres and artillery fight out their
own quarrels. We would say to them;
1t is you who ultimately gain or lose
In the game of war. Hence, 1t is only
just that your victories be purchased
with your own blood May the best
man win.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
The Open Column
The N. c. Field Prize.

Editor the Missourian: The Field
prize Of 500 for the best poem by a
University student. is the biggest lit
erary prize in the University. Why
should it be given for verse? Why not
award it for good prose?
So few persons attempt verse. Last
year there we're twenty Eight COM
petitors for the prize. Only twenty
eight students out of 2,7S1 were will
ing to try for 500!
When verse is attempted it is COM
paratively poorer than prose. For
three years. the prize was not award
ed at all. The ordinary student knows
nothing whatever about the technical
tiles Of verse. If the prize is to be
awarded for verse, why not make the
cocrse in English versification a re-
quirement following freshman En-
glish?
Even If he knows the technical
make up of verse, when the student
begins to write it. he must sacrifice
thought to technique In such a fashion
that when his verse is finished. he
himself can scarcely pick out his orig
inal purpose from the heap of mechan-
ically stressed words.
It takes much longer to write
mediocre or bad verse than it does
to write fairly good prose. The Spen-
cerian stanza was a favorite verse
form in last years contest. It takes
the average student hours to write
one Of these nine line stanzas. To
be sure. it might take several hours
to write nine lines of good prose, but
the point is, nine lines of prose writ
ten in several hours would probably
be far superior to the same amount
CT verse written in the same length
Of time.
The student might write verse that
would win the prize. and still never
write another line It is scarcely
conceivable that one could write a
piece of prose worth 800 and never
write another piece.
When the verse is finished, even
should it take the prize here, 1t is
pretty safe to say that 1t would be
impossible to find a market for it any
where else. A piece of prose worth
800 here would be worth 1t many
places on the market, and a piece Of
prose not worth the sum here. might
be worth something In some markets.
As it Is, II the student does not win
the prize, he has only the memory
of numberless hours Of hard mental
labor. and perhaps a slightly increas-
ed vocabulary to comfort him.
Why could not the Field prize be
given for prose? W.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
THE NEW BOOKS
Problems Of Boyhood.

Eight years ago in the Hyde Park
branch of the Young Mems Chris
tian Association of Chicago a boys
club was started and was known as
the Discussion Club. Its members
were boys Of high school age, and
they met each week for a discussion
of their own problems Of life. The
movement has continued with grow
ing success, and from it Franklin
Winslow Johnson, principal of the
University High School, has written
a book, "The Problems of Boyhood." :"
This is book for the boys to read
and study themselves. 1t is a text
in ethics, taking up the very things
talked about in the club. such as Gus
tom, habit, honesty, gambling and
betting, slang and profanity, liquors
and tobacco, self-control, clubs and
fraternities. and the choice of life
work. Each chapter is short and is
followed by list of topics for discus
sion. university of Chicago Press,
Chicago; 1870 pages. cloth; 81 metz
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
OUR MAIL ORDER BUSINESS.

1t Is a conservative estimate that
the mail order business in Columbia
and its vicinity is about 100000 q
year. That sum is sent out of the
city annually to firms who care abso-
lutely nothing about Columbia other
than get the cash. These firms pay
no taxes, donate to no charity, build
no streets nor roads in and around
Columbia.
The business man is the backbone
of a town. Particularly is this true
of Columbia's business men. They
are progressive. far sighted and COM
petent. To make their city larger.
better place is their aim. They are
interested in every thing pertaining
to Columbia and its citizens. They
strive hard to serve the needs of Co
lumbia.
Now If the patrons of the mail or
der houses would recognize that ey-
cry dollar sent out of their city makes
the town just so much poorer, and
that they pay the price in the long
run In the way of cheaper property,
wages, and a town that is not quite as
good as it could have been, they
might spend their money at home. It
is not question of value, for IT is
a well known fact that the mail order
goods cost just as much as the same
article purchased at home. The buy
er does not figure the incidental costs
such as freight. money orders. time
In purchasing mail order goods. The
price is so often quoted in odd cents
which seem SO much cheaper than
round numbers.
Possibly the largest factors in the
mail order business are the false mo-
tion of prestige and the force Of hab-
It. So many persons like to get mail
and packages, that IT seems to tickle
their vanity. Then SO many have or
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01

Winter had passed: the crescent Year
rejoiced
In blissful adolescence OF the Spring;
And like stranger unto tenderness.
Feeling sweet First Love warm his
heart of stone,
She thrilled and tingled through her
frozen clods
When April. her boy-lover, pierced
her soul
With the keen. quivering joy OF
youths first kiss.
Earth's cornucopia overhowed with
sweets:
Buckeyes hung red and orange sprays:
the phlox
Lifted her purple clusters: violets
peeped
Through withered masses of last
years leaves,
Lovely as ever. Under shady woods.
Green mandrakes, like a pigmy grove
OF palms,
Made canopies for dances OF the elves:
Exhaling sweet aroma, censer-like.
Cream-white Corollas of Magnolias
reared.
From antenatal cells the chrysalis,
Transfigured as a butterfly, came
forth
Seraphic in celestial blue and gold.
Fieet-footed zephyrs through the
bloomy haunts
OF tangled vines tripped laughingly;
wild birds
Warbled melodious lays through all
the woods,
And rivulets from icy letters freed.
Meandered. babbling songs of liberty.
Malone in fernando DeSoto.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01

dered from firm SO long. that it is
q force of habit, which is hard to
break. The big red catalog comes
every year and of course they must
look it over. temptation which is
hard to overcome.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
CHARITY PATIENT FOR COUNTY

Court Orders Care cs Mrs. Walter Veal
ut Parker Memorial Hospital.
On petition from the secretary
Of the Charity Organization Society
the county court Friday authorized
the sending of Mrs. Walter Veal to the
Parker Memorial Hospital as county
patient
Mrs. Veal has been i'll at her home
three weeks. Her husband. who has
been employed at the shoe factory. is
now out of work and is unable prop
erly to care for her at their home.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
endeavor.

If the simplified spelling board
really wants to do something that
will be appreciated by everyone let
them reduce the names of some Of
those towns found in war dispatches
to pronounceable proportions.
Przasnysz. for example.
University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-03-01
THEY WOULD IxPEACH MAYeR

indianapolis Executive Charged With
Attempting to Bribe Councilman.
BY United Press.
INDIANAPOLIS Mar. 1. Inn
peachment proceedings seeking the
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
100000 ARE KILLED IN WAR
Nearly 100000 Wounded Since Great
Struggle in Europe Started, Says
American General.

New York, Oct. 9.-Since the great
war in Europe started more than g.
100000 men have been killed; the
wounded number nearly 100000,
while the total number of prisoners
and of the missing is more than o.
100000. These are conservatively
minimum figures compiled from the
best available data and were made
public in Cullum hall here by Briga-
dier-General Francis Vinton Greene,
u. s. A., retired, in an address on the
war, delivered before the members of
the New York State Historical asso-
citation
The figures are based upon official
reports made in the house of COM
mons, from totals printed in the
and from data gathered
from other sources.
They are not much more than In
telligent guesses,' said General
Greene, "but l have used minimum
figures"
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
HOLD UP BALTIMORE AND OHIO
LIMITED TRAIN AND SECURE
REGISTERED PACKAGES
AND BANK NOTES.
SHERIFF'S POSSE SIGHTS
ROBBERS IN FOOTHILLS
Officials with BIood-hounds Hope to
Surround Fugitives-Missing Cur
rency Good, If Put Into Cir
cuIation-FederaI Govern
ment May Stand Loss.

Clarksburg, w. Va, Oct. "a
chase for 100000 stolen by bandits
who held up and robbed the Balti-
more & Ohio's New York-Cincinnati
limited near Central Station, w. Va,
was in progress in the foothills near
tht place. Shortly after noon it
was reported that a sheriff's posse,
with bloo1hounds, had sighted four
men and hoped to corner them. They
are believed to be the two men who
robbed the train with accomplices
who probably assisted in the get
away.
Officials were informed that the rob-
bers obtained from the mail car about
100 registered packages and 80 pack
sent from Washington to banks in
the middle west. The value of the
currency was estimated at 100000.
The unsigned money is good if put
into circulation.
Bandits Climb Over Coal.
The train was due at Parkersburg
at 1 a. m. and it was nearly an hour
later when Grant Helms, the engin-
eer, was attracted by a noise from
the tender. Looking over his Shout
der he saw two masked men climbing
over the coal, each carrying an auto
matte shotgun. They called for him
not to move, and minute later he
and the fireman, T. r. Knight, were
facing the guns.
One of the men ordered Helms to
cut off the engine and through mail
from the remainder of the train, and
then stood by him directing the dis
lance he should run in. When two
miles to the west had been covered,
The highwaymen ordered Helms to
stop and climb down, while the fire.
man was compelled to do likewise. /!
The other masked man then took the |
hrottle, and as though well acquaint-
I'd with the operation of the engine |
an the train mile or two farther
vest.
Here the robbers went through the
nailcar, paying particular attention to
he registered mail, which they looted
and they then deserted the
rain, going across the hills in the
Erection of the Ohio river. A short
ime later the engine and mail car
we're found by trackwalker where
hey had been left
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
PHILLIES BEAT THE RED S0X
Alexander Wins First Game of
Worlds Premier Baseball
Struggle.

Final Score: Philadelphia, three;
Boston, one. Batteries-PhiIa-
delphia: Alexander and Burns;
Boston, Shore and Cady.
Phillies' Field, Philadelphia, Oct. 3.
-Phillies and Red Sox began the first
game of the worlds premier baseball
struggle on as rotten a playing field
as was ever used for the annual class
ic. The infield was covered with a
Shiny, treacherous blanket of muck
which a small army of groundkeepers
labored feverishly but vainly to make
firm underfoot.
The crowd, of course, packed the
bandbox park to suffocation. Hun
dreds stood outside the gates and gave
up a small fortune for the coveted
paper slips.
The bottom dropped out of the
scalpers' market shortly after noon
when the management at the Philly
park opened a window for the sale
Of 50 seats at the face value of Sc
a set. Only one set was sold to each
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
JOHN R. LAWSON TO GO FREE
Life Sentence of Strike Leader to Be
Reversed by Colorado Supreme
Court, is Report.

Denver, Colo, Oct. 9.-John R. Law
son will ultimately go free. The life
sentence of the strike leader awaiting
the outcome of his appeal will be re-
versed by the supreme court of Colo
RADIO, it has been learned on the high
est authority. That Lawson will not
be tried second time is understood
to be one of the terms of the general
amnesty Governor Carlson will extend
to former strikers indicted in connec-
tion with riots during the coal strike.
The Colorado supreme court admit
ted Lawson to bail in the sum of $685..
900. Lawson was convicted of first de-
gree murder in connection with strike
disorders.
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
.SO-CkLLED LAMBS SET VALUES
WALL STREET SEES ANOTHER
RUNAWAY MARKET.
Bethlehem Steel Rises Nearly so
Points to Dizzy New Record
of $50.

New York, Oct 9.-Wall street has
just seen another runaway stock mar
ket though the financial brakes, ap-
piled last Tuesday were still set.
Under the leadership of a dozen ac-
tive war specialties, the entire mar
ket moved swiftly forward and upward
through one of the busiest days the
exchange has witnessed in recent
years. Quotations swept over the
ground last Tuesday and in many
cases to points beyond those which
marked the limits attained when the
selling wave broke two days ago.
Bethlehem Steel, which last year
sold down to 261s, rose nearly so
points on the transactions to dizzy
new record Of $50. This stock was in
a class absolutely by itself.
Crucible Steel, Baldwin Locomotive,
Westinghouse and other leaders fore
most in the dealing, made sweeping
gains of from 10 to Is points above
the minimum figures.
Public Is in Market.
These gains were in the face of
checks and hindrances imposed by
banks, trust companies and financial
institutions which recently decided
that the time had come to put an end
to wholesale speculation. Double the
usual margins required on some stocks
favorite in the dealings, and decision
by many houses not to handle these
stocks at all except for cash failed to
prevent these conditions.
The public apparently was in the
market, veteran observers said, to an
extent undreamed of before in the his
tory of the stock exchange. All Am
erica appeared to have thrown its
purse into the stock market and for
the first time in years neither the
bulls nor the bears, but the so-called
lambs, set the values
From 20 to so commission houses,
busy executing orders originating for
the most part in Chicago, Cleveland,
Detroit, Louisville, Kansas
City, Denver, st. Louis, San Francisco
and other western cities, were the
busiest of the stock exchange mem
bers.
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
LOCO Coal Strike Cases to Trial.

Denver, Oct. 9.-More than 1000 de-
PENDANTS in cases growing out of the
recent coal strike in Colorado must
go to trial. Hope that Governor
George A. Carlson would order a
sweeping dismissal OF the cases flick
cred out when the chief executive,
after several hours deliberation, re-
fused to interfere. This decision was
the elimination Of conferences be-
tween Governor Carlson, labor leaders,
state officials and prominent citizens.
Among those we're understood to have
favored dismissal was John D. Rookie
Teller, Jr.
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
HARVESTS THIS SEASON WILL
BE. MOST VALUABLE IN HIS
TORY, SAYS GOVERNMENT
REPORT.
CORN CROP is ESTIMATED
AT 3,O26, 159.OOO BUSHELS
Forecast Indicates Record Harvests
of Oats, Barley, Rye, Sweet Pota-
toes, Tobacco, Rice and Hay
Altogether Season Has Been
Favorable for Crops.

Washington, Oct 9.-American har-
vests this year will be the most valu-
able ever produced, according to the
government October crop report, just
issued. The wheat crop, the report
stated, will exceed billion bushels,
the largest ever produced in one sea-
son by any nation and the corn crop
also may prove to be the largest ever
grown. At the same time the gov
eminent forecast indicates record har-
vests of oats, barley, rye, sweet pota-
toes, tobacco, rice and hay.
Corn still is king of crops with indi-
cations of 3,026,159,0O0 bushels. While
that is 9S,0O0,00O bushels below the
record of 1912, the final production,
when the harvest is finished and all
statistics compiled may more than
make up the deficiency. The higher
prices this year assure the most yalu-
able corn crop ever grown. At prices
to farmers prevailing October 1, the
corn crop is worth 1913, 100000.
Wheat Crop Value $910,844,ooo
Wheat prospects increased as the
growing season progressed and the
governments early season forecasts
moved up mc1th by month so that the
latest preliminary estimate of produc-
ton was placed at LOOP, 900 bush
els. Wet weather at harvest time,
however, reduced the quality of Win
ter wheat, so that much of it will not
be available for milling purposes and
will have to be used for feed. At
prices prevailing October 1, the farm
value of the crop is s91O,S44,0OO, cor
more than ever was paid for
the wheat crop before.
Oats will exceed the record crop of
1912 by almost 100,000,000 bushels;
barley will exceed it's record by 49,.
)OO,0 900 bushels and hay by 100000
ions.
1.-THE potato forecast has declined
to 36S,000,000 bushels, reduction of
'8,000,000 bushels, or nearly 10 per
cent from September 1 forecast"
1.-THE crop is seriously affected by |
blight and rot in the principal potato |
ections east of the Mississippi river.
Greatest Barley Crop.
THE barley crop, like the other
mall grain crops and wheat and oats,
las overrun early forecasts of rroduc-
ion and exceeds that of any previous
arley crop, the estimate being 237,-
100000, which compares with last
ears estimate of 195,OOO,OOO and the
verage of the preceding five years
f 182,000,000.
1.-THE quality is very good for feeding
being plump and heavy, but
luch has been badly stained by rains
fter harvest, reducing the quality for
lalting.
"The apple crop forecast is 1882
DO barrels three bushels) which is
80, 900 barrels larger than the Sep
smber 1 forecast, but 12,76S,O00 bar
els less than last years estimate of
reduction.
Altogether the season of 1915 has
cen favorable for crop production"
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
RECOGNITION BY U. S. NEAR
CARRANZA CLAIMS MILITARY
SUPREMACY IN MEXICO.
Decision by Washington Government
Likely to Be Made Within
Few Weeks.

Washington, Oct. 9.-Recognition of
the Carranza government in Mexico, it
was learned in official circles is likely
to be accorded by the United States
within the next few weeks.
Data submitted by the revolutionary
factions is being considered now and
next Saturday the conference of Pan
American diplomats presided over by
Secretary Lansing will be held as
planned three weeks ago. The secre-
tary and each of the diplomats will re-
port their opinions on the material
and moral capacity" of the factions
claiming recognition. 1t is believed
the intention of the United States with
respect to recognition will be COM
municated by diplomats here to their
governments, so that action may be
taken by other nations at the same
time.
Some Advice Waiting.
Some diplomats are said to believe
that no faction has met the standard
set for an established government.
These may advise continuance of the
waiting policy. Officials of the Wash
ington government, however, are un
derstood to believe that such a course
would only add to the conditions of
chaos in Mexico with further fighting,
after which there would be no certain
ty that an ideal government would be
created.
Within the last few days the Car
rama authorities have transmitted to |
the American government statements |
which conform to consular reports |
showing that the Carranza forces have |
achieved a military supremacy in
Mexico, controlling the majority of the
states and the large cities.
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
CABINET is FOR NEUTRALITY
New Greek Premier Does Not Retain
a Single Member of the veni-
zeIos Ministry.

London, Oct. 9.-The new Greek
cabinet is composed of strong advo-
Gates of Greek neutrality, according
to Athens dispatches. Not a single
member of the Venizelos ministry was
retained by M. Zaimis, the new pre-
mier. 1t is considered especially sig
nificant that NJ Goumaris, former
prime minister and the most bitter
foe OF Venizelos' program, was named
minister Of the interior
Zaimis also will serve as foreign
minister.
The circle banner. [volume] (Circle, Mont.) 1914-1939, 1915-10-15
Submarine Crew Killed, Charge.

New Orleans, La, Oct. 9.-Instruc-
lions reached the German consulate
here from Count Won Bernstorff, to in
vestigate and to forward to him aft
davits signed Dy a foreman and four
muleteers of the British steamship
Nicosian, charging that marines from
the British patrol boat Baralong killed
the captain and ten of the crew of a
German submarine after the subma-
rine had been sunk. Captain Manning
of the Nicosian declined to make any
comment