Daily capital journal. (Salem, Oregon) 1903-1919, 1915-09-04
MAXWELL NOW $655
NO RADICAL CHANGES

The latest of the 1916 models il
automobile has just reached thin
city. 1t il the MaXWVll-adyertisec
as the "Wouder Car" because Of the
unusual good records for durability anC
low cost 70 maintain.
The tendency % reduce price among
automobile manufacturers generally the
coming season is emphasized by the
new Maxwell With complete equip
ment, including electric starter and
electric lights, the j-passenger touring
model is priced al sG5j, f. o. b. Detroit.
There seems to be no radical change
mechanically. Maxwell engineers claim
that the success Of their product
would not be 50 marked if each new
model represented a new idea in CON
strction A proven product, they con.
tend, should not be changed unless
some new feature is perfected that
viii prove beneficial beyond any
doubt
10 the ordinary eye, the new Max.
well is more handsome and has the
appearance equal TO that Of many
higher priced automobiles. From the
uew-shaped radiator to the back Of the
rear seat, it is a true stream-hne de-
sign. There is more room both in the
driving compartment and in the ton.
neau, three people being able TO sit in
the rear seat with comfort. The up.
hoIstcry is really luxurious and there
arc many minor features that add toI
comfort included iu the equipment that
often are overlooked Dy many manu-.
faat1reFs
Easy riding is one Of the things that
can be truly claimed for the Maxwell
Welldesigned, resilient springs, we'll
hung frame and even distribution Of
weight on all wheels make for easy
riding over rough roads, without the /
expected Jars and Boucing''. IL has.
power enough to climb the worst
trades encountered on the average road |
while it can be driven safely and with.
,ut effort at a speed as high as 80
niles per hour.
There are q number Of mechanical re.
inements that should increase the ef- |
iciency Of the car. Prominent among
hose is q now clutch system entirely
nclosel in a compact housing, which .
q oil tight. Both clutch and clutch
mechanism operate entirely in q bath
# lubricating oil which eliminates the
sual grabbing or jerking of the clutch.
'he entire control mechanism is car.
led by the power plant instead Of on
he frame, thus doing away with the
anger of binding and distroting the
peratng mechanism over uneven roads.
The electric starter and lighting
ystem is Of Simms. Huff manufacture.
he starter is of the single unit type
both generator and motor in
nc instrument. 4 noticeable feature
{ this starter is that it contains only
ne'half Of the wire previously found
ecessary to successfully operate a
tarting system
Tho new instrument board carries all
Instruments set flush and neatly
ramed All switches are so placed as
be within easy reach Of the driver.
ligh tension magnetic ignition, one
IAN mohair top and demountable rims
re all included for the price.
The low price of S65j is only made
ossible by the enormous production of
he Maxwell factories at Detroit Mich.
layton, Ohio and Newcastle, Indiana.
factory equipment has been
lstalled in all three plants and it has
cen estimated that 10000 new Max
ellis will be the output for the coming
'ason.
Besides the touring ear, four other
ody designs are listed for the same
hassis, These include 2.passenger
oadster selling at SG95; a 3,passenger
ohriolet selling at 5S65; a G.posseuger
own Car, selling at S0lj; and a spas.
niger Permanent Top Convertible
oody, for allseason use, selling at
l35. In each Instance the price in
,udes everything, No extras have to
c purchased TO make The car complete.
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