The county record. [volume] (Kingstree, S.C.) 1885-1975, 1915-05-13
advertising
10alks
PRINTERS INK IS
USED BY FARMERS
advertising in Newspapers Finds
Regular Customers for Ag-
! ricuItural Products.

In looking through your Macon pa
pers / have wondered why it was
they didn't contain any farmers ad-
,yertisements," recently remarked u.
A. Yager of Thompsonville, Conn,
whose business has carried him into
nearly all the New England states, to
q Macon, Mo-, man on recent Vlsit
ito that city. up my way there are
any number of farmers who run ad-
lvertisements regularly in both the
weekly and daily papers.
These are not advertisements 1or
the sale of certain let of stock or
grain. but regularly inserted advertise
lments calling attention to their farms
and the character of their production.
Frequently the advertisements lnclude
pictures of the barns and dwellings,
and pasture scenes.
"The producers have found that II
pays. In all the towns are eager ouy-
iers for all sorts of stock and farm
products and they read these adVer-
jtisements of the farmers. BY them
they learn Joseph Brown has hum
ssdred head Of fat hogs, and makes a
specially of raising that class OF stock
Also that he has fine large poultry
yard, and always has on hand good
supply of fowls. Another man has
made a speciality of certain grain or
vegetables, and he tells about 1t In
his advertisements.
"Of course this farm advertising
yields good results only where the
roads are good. Most New England
highways are frst-class. Buyers won't
go out from the cities when the roads
are bad unless they are awfully hard
up for stuff. But they will 60 In
swarms when they can get about cas-
lily, and then is when the live farmer
finds 1t pays to advertise.
eff farmers would advertise out here
they could get the same results, but
they have to hook we'll after their
roads first. The farm advertiser not
only gets business from the towns, but
from his neighbors as we'll. They see
he has big stock of something they
may be short on and they hunt up and
make deal.
"The day of the business farmer Is
-,close at hand. Good farmers have prt
yate offices in their homes or farms,
equipped with roll top desks, type
writer's and printed stationery. Many
of them have given their estate some
attractive name, which looks well on
Ia letter head and helps to get bust
ness. Then the modern man keeps a
complete set of books, setting down
his income and expenditures, and
when the end of the year comes he
will know to the cent what each crop
has netted him, and which crops have
been a loss.
Farm life is growing more and
more attractive as improved methods
ARE coming into use, and as the work
Is being more systematized. It ap-
,peals to the intelligent boy as it never
did before, because he sees that by
proper application he can make SO
NSh LAG Ao1 LII "hCAO a0 SouAo hoh0 ~
clerkfng in the store. And on the farm
he Is largely his own boss. AS he
shows capacity he Is allowed to take
charge of things. That means respon-
sibility, thing that brightens up the
real man.
But ] think your farmers are miss
ang It by not advertising. IN venture
they would get much better prices on
most Of their stun II they let the gen
era1 public know what they are doing
and what they have TO SEN"