Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-02-03
MADE-IN-AMERICA
COIFFURES OFFERED
AMERICAN WOMEN
Hairdressers Declare indie
pendence of Paris Fash
ions--New Designs to Be
Shown Saturday.

Enter the Made-in-America coIffure!
Homegrown frocks we've had this year
and chapeaux which never saw the light
of sunny France, and none the worse
have we been for the experience. Comes
now a strictly local style. of hair dress
ing-an American couture for the Ameri-
can woman, something she has never had
before.
For long years the American woman
has submitted to the atrocities thrust
upon her by her foreign sister. Uncom-
plainingly she has allowed both OF her
ears to be obscured. just because the
French woman thought she looked fetch
Ing with her tresses done that way. With
out a murmur she saw her bright, intel
ligent forehead disappear under a tam
gled mop of hair just because some eccen-
trio Parisienne fancied. herself that way.
and American hair dressers felt they
must follow in the path of the French
c%oiffeurs.
The American women even permitted,
at a time not so very far distant, one
eye to be lost in an Intricate process of
hairdressing which necessltated a lock
being draped in a drunken fashion down
over the left side of the cou~ntenance, SO
that the wearer resmbled a frlzzled Cy-
clops, in her effort to follow the foreign
style.
FREED FROM PARTISAN SHACRLES.
But the haIrdressers Of America, partly
on account of the war, which has de-
morallzed the fertile i~maginations of the
couture on the other side, and partly be-
cause they are beginning to feel that the
time has come to exercise their own
creative ability, AVE decided TO throw
off the shackles of France and England
and to evolve a style which shall be
peculiarly suited to the contour of the
American woman's face.
To this end weeks and weeks of hard
and concentrated thought have been given
over to the subject. Models, typically
American, have had their heads dressed
low and then have had them dressed
high. Models with retrousse noses and
models with classical nasal appendices
have been practiced upon. and at last
a series Of styles have been decided
upon.
On Saturday night living models will
display these newly conceived coiffures
at the Hotel Walton at the first ashion
show of American hairdressing ever to
be held in this country, The Philadelphia
Hairdressers' Association will act as
hosts and leading coiffeurs and coiffeuses
from New York, Washington, Baltimore
oAAi CAAg "iAA 10 pANoSAN ~
their own conceptions displayed.
PoMPADoUR TO RETURN.
"our aim said a leading hairdrssser
here today. who will have several xhlbi
in the SHOW. has been to develop an ar
tistic style. eliminating all the ridiculous
features which ave been thrust upon us
by the foreign %coiffeurs. The American
woman, 1t has been found. looks best in
a pompadour. Therefore. except in a few
instances, nearly all OF the modes Will
display this tendency.
"Puffs and the cunning little kiss and
love curls. which are so becoming to the
average woman. will also be shown. In
the main, the high hair dressing will be
favored. particularly for evening wear.
Straight hair is out all together. 1t is too
severe for the American woman's face,
and, OF course, the ~insanitary rat. which
resembled a mattress, is a thing OF the
past. It was never a favorite with the
women on this side"
In addition TO the exhibit of grown-up
models. an interesting feature WIN be a
display by children In fancy dress cos
tune of the hair dressing OF all ages. The
hddiss will have their little heads coiffed
and cuTled within an inch OF their lives.
and historical fancy and powdered styles
will be demonstrated