Daily capital journal. (Salem, Oregon) 1903-1919, 1915-02-27
ALL ROADS LEAD TO
FRISCO EXPOSITION
Many Autos VIII Use Them In Going
to Greatest Fair Ever Held This
Side of Mississippi.

Today all roads lead 20 California
and the Exposition. Practically every
person in the civilized world is aware
of the fact that the largest and most
complete exposition that the world has
ever seen opened its gates to the gem
eral public at 8 a, m. yesterday morn
ing, and the manner in which the peo-
pie Of California and the public inl
general welcomed the opening Of this
great show place, is already a matter
Of history.
Back in Flint, Michigan, the opening
of the exposition was celebrated in a.
novel manner and it is a sure thing
that each Of the ten thousand men EN-
ployed by the Buick Motor Company
are aware of the fact that California
is on the map and that there is some
thing extraordinary going on in the
vicinity Of San Francisco
Just as the clocks in this city were
striking nine yesterday morning every
wheel IN the Buick factory, which
covers more than l6s acres, stopped
turning and remained at rest for five
minutes, the only exception 10 this be-
ing the three locomotives attached to
train Of automobile cars over mile
long. just as the wheels in the shops
ceased to hum, aud the first of the
vast throng Of visitors entered the ex-
position gates the conductor Of the
freight train gave the 60 ahead signal,
and with many puff and snort, the
largest and most valuable shipment of
automobiles that was ever shipped in
one train-load or on one bill of ladinr,
started for tho Pacific Coast, During
the five minute recess the superintend.
ent in each building gave short talk
explaining tn Importance of this train-
load shipment and the bearing it had
ON the general financial condition Of
the West. 1t is hardly necessary to
state that this gigantic train.load Of
1915 Buick automobiles is billed direct
to the Howard Automobile Company Of
San Francisco. This is the ninth
record breaking trainload this COM
pany has brought to the Pacific Coast
since 1910 and through these continued
record breaking shipments the Buicl,
has become known as "the car that
sells by the trainload.v -
Just as the size Of the Buick train
loads has increased, so has the size and
Importance Of the Howard Automobile
! Company increased. In 1905 C. s.
!, Howard established the Buick agency
on rented floor space in garage on
Golden Gate avenue, aud the exclusive
territory assigned him by the Buick
factory was San Francisco and vicin,
ity. The first year seventy.five Bucks
were sold. 1905, after the big fire. O
, small showroom was secured ON Gold.
en- Gate avenue. This burned in 1907
and new quarters were secured, also
: on Golden Gate avenue. These soor
proved too small for the rapidly grow
ing business and the location at Gold
en- Gate Avenue and Polk street wa,
secured. This served as headquarters,
for the Howard organization until the
g fall of 1918, when they moved into
their new d.story reinforced concrot,
building on Van Ness Avenue. In 1905
Z, the branch in Los Angeles was irgan
ized, and from very small organiza
. tiOn in 1908 this branch has expanded
, until IL il one Of the largest and bes
p housed automobile agencies in South
/. en California. In 1910 branch wa
! opened in Portland, Oregon, and IN,
o growth Of this organization Us owl
0 denced by the fact that they have Jus
g received the second irnin.load Of auto
3 mobiles that has ever been shipped in
q 10 the Pacific Northwest This train
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