The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1915-04-26
Value Of
USED CARS
Fictitious Figures Are
Used BY Some
Dealers


party has just the one chance 70
nake or lose money. II the man he
q DEALING with cannot make money,
ehore - no object In his dealing nj
az Yet many owners OF automo-
b11os ny 20 persuade themselves
that lhsy arc not losers when they
allow IN automobile dealer TO put
q inflated value upon their cars In
3 trade.
a used automobile has almost .
Goon1fo fxed value. depending upon
~ Ioneth Of time Il has been In
- and fhs care II has received. A
1uclnh1o dealer can name this
G1nount within $50. His appraisal
onn - verified by the figure placed
uDoo such . car By an organization
ooch q the Chicago Automobile
zsn6s association which publishes
3 uood car central market report
In1o association OF reputable deal
~ mA1es prices that protect the
ouner and st the same time protect
- nsmbers Of the clearing house.
he man Who has IN automobile
(1nne ~ wishss 70 trade IN for Q new
nnnon1ne u saxious 10 have his own
on1Dgogks protsctsd: he isn't inter
ooeo6 - looking out for the dealer.
yc1kun1ly no wants 10 know how
60 loo1er win . price recognized
~ q asBociAfioa n protecting hfm
r lnn11ng . price on his used car
IL = not @ high ss he Is offered
q 8 tSoAs By aman handing am
oI1W eaS. Tho explanation 10 sim
- Illustrated with q concrete case,
- - ~ SEVERAL publications that
hoyo onposed Ne Inflated price evfl
~ - take . ear with q list price
g 14ooo. Now n the owner OF q
uoGhlDe y offered m unusually big
oG1ee Or his Old ear by the dealer
~ hen6les ne $4,000 automobile.
- may - certain that an inflated
49, - BEEN put on the $1,000
~. n to $1,000 automobile IN
eco1lky y only worth $500, then
- lea1sr naturally can ofYer q
1rrDo pg1cs for the used car and on
- q ct Of his abnormal secret
1rool Good businessf For the
1oe1oe. -. But how about the man
~ 80 $500 car when he
11nka hs b getting . $4,000 carr
~ q should b evident TO eevry
go tnae The oifer OF an unusual
- ~ = ussd car should be looked
UDon WIN suspicion. II demands
Donnatloa. n . reputable dealer,
- q h1s own judgment or on
- q a organization specially
~ - 5o6gs used car values, or
~ . certain sum. anything over
49, - 3 tzsds II based upon q
~ - - 1ceitious Cor me new ma
~ - 10r the uss dear. II an
81 - 8 not satisfied with the price
q ~ 1t him have q reputable
$3.50 ~ 70 EN- ne machine for
- - - pride NJ thinks he ought
~ - 11r - That 10 the test that
D1n11Ible. Ths dealer who take.
Dsone q . trad swill have TO sell
= nun1n- He could get no more
- - ownss. 90 n the difference
41oyom Noak Ne could Get and what
- oGogD n . trade n great, then
~ va1ns put upon TIE new car Il
qln1s>aksr dealers have strict IN.
~ ooocno - make these facts plain
- "a No Turn N old csrx an !.
0o1o. 11orO come 20 our dealers.
- oo1EDa our own cars. Ordinarily.
UD1Do heyo bseu under the eyes Of
go lpnxmD On season becaus OF our
o1l4 oyotem Of inspection and
11D1gyloion- The used Studebaker
ong1 va1ns n therefore. fairly def-
~ Il n win the frequent trades
- 49, cars o. Uthsr makes are
e4oeeo for . new studebaker that
. eroob1o ensues- The man "a anxious
- ~ = 0tu6sbaker. but he has
- uislsd regarding the value OF
- oun machine. Either he has
oo1o soId car that has been out.
UDUn1y overpricsd By the mann.
- ~ - O6&u Onerc0 an
49, price for MS machine by n
0no5ep who has . new car with an
Unnl<1y high valuation that he a
Dooklng 70 unload.
L. a. say that there N a car
- tne markst retailing At a. 600
r. nan Who buys II does not know
~ - the factory the product,or
1cDostment has made a nice pros,
- q for the company when n
E tc1oed over the car 10 the sale. De.
oreneut u $500. The sales depart.
Uone eees what II can. but the com.
Dc1y v0uId stin profit n Il went A.
~. You can zee how the dealer
- cGsr . trade price 20 him thai
= olvoo . fictitious value to the used
~ wnoeoae u II the new car that
ally has the fictitious value. The
DrrpAaoor thinks he n Eettins :
vooGoScul value for his old ma.
C11ne but be ID only the innoc
~ ignorant victim Of an unscupu.
11n Dractice.
10 man h safe m q trade unies,
- 6oals IN actual values.
WESTERN RESERVE
"a F. wxwnkyVnl YY<HpRr,