The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1915-02-19

often. but that he WRs Of the opinion
that monthly, IL would pay,every mer.
chant In town. Mr.. Sol Lesser caught
the idea of getting the combiIled pull.
ling power Of all the merchantA to get
4 big trading day on one day every
month, and that's the best part OF the
Dollar Day scheme.
Mr. Walter H. Reese remarked
about IL o'clock yesterday morning,
that the Dollar Day scheme had GER
tainly proven very pleasant sur
prise TO him. That they had to re
Dlenish their show window several
times already; and later in the day
NJ. K. Cochran stated that they were
amazed at the results obtained. That
the firm Of Walter II. Reese 4 Co.
could be counted OH 10 enter another
Dollar Day almost any time.
Mr.. Max Geisberg of the firm of ID.
Geisberg told reporter for The In
telligencer that their first Dollar Day
had proven a huge success; that they
would be heartily in favor of repeat
Ing the performance at an early date.
MIR. GeiSberg stated further, that while
he had expected some business from
this advertising stunt. that he had not
anticipated any such results as they
had obtained. You can put me down
as heartily in favor OF the Dollar Day
scheme.
Mr.. n, w. Tribble stated that he
had received Il phone message from u
customer who had been dickering with
him for several days about purchas-
ing an overcoat, Thursday asking him
II he could get that overcoat which
he had been trying to buy for several
f,.f IxtI Ia,s, ln,x a.
been formerly priced TO him, and being
told that he could II he bought it Dol
lar Day. the sale was mGde. This with
others somewhat similar about con
yincing Mr.. Tribble that Dollar Days
wree paying propositions. Mr.. Tribble
had good days sales.
Mr.. Harry Geisberg reported a good
days sales yesterday; and stated that
he noticed several new faces in his
store yesterday, and naturally con-
-cluded after their asking for the spec
cific bargains advertised. that they
came as a direct result of the Dollar
Day advertising proposition.
Uncle Jno." Austin as he Is affec-
tionately called by his many, many
friends stated that he had had a pret-
ty good days sales; that he attributed
1t to Dollar Day entirely. Mr.. Austin
sal d that among his first customers
was man who wanted some OF those
twenty for n dollar pairs OF stock
ings. This man bought several dollars
worth OF other merchandise besides
the advertised articles.
There were several other merchants
who participated. in the Dollar Day
sale. but whom the reporter failed
to interview. but 1t Is known Il: a gem
eral way, that each one OF them was
we'll pleased with their firsl Dollar
Day sale; and all OF them wish to
make II snoathly affair.
In another column will be found
mention OF those tags from the bal
looms which have been returned and
redeemed. that The Intelligencer has
been. advised of; there are several In
cidents connected with the /. firfdiIig,
and return. tof tome of them quite Id ;
teresting. indeed.
This story would hardly be fair to
the merchants participating in the
Dollar Day Just closed, without stat
ing In, the most positive language. that
sils{ values tiey gave the people III An
derson were, in the main, exceptional
bargains indeed. They graspeti the
idea of Dollar Day. and instead of
trying 20 fake the public. they gave
extraordinary values, In almost every
instance. ThS sales were pretty. well
advertised. but In the final analysis,
the merchants made good,7 by giv-
lug the people tremendous values for
their money.
With the enthusiastic support prom
ised by the merchants who particle
pated in Anderson's first Dollar Day,
the ad man feels that he can do moth
ingf else than acquiesce. and horeby
agrees and binds himself to hold, or
conduct another Dollar Day sale in
Anderson on Friday, March 18th, next.
And with the nucleus of twenty mera
chants to begin with. the next Dollar
Day sale should be even bigger, and
.gfander success than this one. -
+ With this notice. the merchants Will
have ample time to make due prepara-
tion for the event, and the people can
begin saving their spare change tc
take advantage of this great bargain
,yent, on March 49,, rain or shine,
a.ssre will be another Dollar Day in
Anderson, 4 + :, 4, 81 q, ,;...is :. 8