The Newark journal., 1915-09-16
SORGHUM VALUABLE
 IF RIGHTLY HANDLED
Don't Put Tn Barrels or Kegs, Use Buckets and Have Labels Printed at Journal Office.

are running full blast. In few weeks the country will appar- ently be overrun with sorghum and the question will arise, how to convert the surplus sorghum into money.
 1t is a hard problemi if you go about 1t wrong and an easy one if you go about it right. As a matter of fact there is not enough sorghum in this years crop to supply the home de- mand, so far as Arkansas is concerned. The first step to get money out of sorghum is to pro- duce good sorghum. The neXtis to put 1t into marketable shape. The wrong way is to put molas- ses into a barrel, keg or jugs and take to town merchants. He may not tell you so, but he knows that he cannot sell to the best advantage that way.
 The right way is to get some tin syrup can or buckets, with self sealing friction tops. These can be had from any hardware dealer. in quarts, half gallon and gallon sizes. Molasses put Up in these cans should keep throughout the year and not get too storng. Use assorted sizes of cans. so the demand of the retail dealer can be met.
 It would be wise to go to your local printing office and have some neat labels printed. They will cost you only about a dollar for a hundred. Paste the labels on neatly. Always re- member that the neatness and the attractiveness of the pack age Is the first step to a good sale nthis day and time. The American people are paying more for paper boxes, tin cans. pretty labels and gilt letters now than at any time in the his tory of our country Quality IS seldom considered unless the package looks good. Bum goods will sell in a pretty package j, good goods will not sell in d bum package.
 When ready for the market, take your goods to the mer- chant in town ana offer them for sale at 50 cents per gallon, Don't go around and ask what they will give. For once in your life assume the right that be- longs to every producer and put your own price on your product If you can't sell then go to the consumers and sell at sixty cents agallon in competi- ton with the merchants. If this plan fails to dispose of what you have, then go to the post master and see what it will cost to ship each different size by parcel post. Then fix your prices accordingly and adver- tise in the county paper to sell delivered by parcel post, and guarantee the quality. If you cannot guarantee the quality. then all plans will fail you.
 If your ad in the county pa per fails to sell your product. then send a sample can to some brokers in the nearby cities, give him your price and let him sell for you, paying him the usual commission of five per cent.
 l mention prices and plans of selling because first. the prices are fair to the producer, consumer and middleman; and second, because the merchants and business men who preach for the doctrine of diversifiea- tion should be willing to show their faith by their work in cooperating with the farmers in disposing of their product profitably, and l believe they will. Many of them have told me they would.
 A home man should always give preference to a home pro- duct. The merchants should give preference to homemade products and handle on small profits, because it keeps the