The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1915-07-23
PINEAPPLE DAY
IS Changed TO
:: :: 1OTHNOVEMBER
~. "a
Mainland Grocers Said Original
Date Appropriated Too Close
" Thanksgiving Business
REFUSED TO GIVE WINDOWS
IT.. UP TO HAWAIIAN DISPLAYS
local interests immediately
Start New Campaign Cover
ing Later Day DeciGed Upon

Hawaiian Pineapple Day, Tuesday,
November 10, not Tuesday, November
70, two days before Thanksgiving.
The change was made yesterday, on
short notice, as n matter demanding
Immediate action, at a conference be-
tween James d. Dole, president and
manager of the Hawaiian Pineapple
Company, Ltd; Fred W. Macfarlane of
Libby, Mcneil & Libby; A, p. Taylor
and Emil A. Berndt, as joint com
mittee representing the Hawaiian Pine
apple Packers Association and the
Hawaii Promotion Committee.
Mr.. Dole received a cable message
yesterday morning from the pineapple
packers representative in San Fran
cisco, notifying him that the Whole,
sale GrOeers' Association demurred to
the choice of November %, as approx
mating too closely Thanksgiving Day.
Turkeys, eranberries, roast sucking
pigs with apples in their mouths, and
other Thanksgiving dainties will fiji
the windows Of the mainland grocers
Thanksgiving week, and Pineapple
Day would be bound TO suffer in the
comparison.
Change Unloads Heavy Work
The possibility of this conf had
been considered when the original choice
was made, but domestic factors connect
eJ with home production and problems
or marketing were thought then to be
prepOnderant. The advice of the whole
sale grOcers, however, once given, was
controlling. After comparatively little
consideration, the joint committee de-
ended that il could not afford to 90
counter to the judgment of it's most
valued aids, and took action accord
ingly.
The change unloads on the promotion
committee a heavy burden of work to
be done all over again. First of all
ii. =. Wood must be notified to inform
the management of the Panama Pacific
exposition, which had set aside day
on its calendar of special events, that,
II possible, the day must be shifted. If
November 10 already has been allotted
to some other event, an irreconcilable
conflict will develop! A letter to Mr..
Wood will leave in the Niagara today.
Then, IL will be necessary to acuuaint
-~S~' lObLduEuhI ultn,
and transportation companies with the
shift. Many of them already had sent
in their assent to the first date.
aNor must the congressman, governors
OF states, editors and other public men,
TO whom letters have been sent be for
gotten. A pile of follow-up letters
constituting what A. 7. Taylor, acting
Secretary of the promotion committee,
calls mis- "clincher campaign" lay on
his desk yesterday, ready to pc signed
and mailed. They will be thrown
away and an entire new campaign be-
gun, from the bottom up.
In view of the fact, however, that
the conflict did exist, both the pine
apple packers and the promotion com.
mittee are glad to have been notified
of it so far in advance. The extra
work at this end is matter of no con
sequence. The important thing is to
make Pineapple Day a success and, this,
the joint committee feels, is now assur.
ed, since the new date will bring the day
more publicity than it possible could
have had otherwise.