Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-07-17
FOX FILM CUTS OUT
BOOKING AGENCIES
Big Feature Film Company to
Handle "Once-a-weeks' Di-
rect to Eliminate Overcharges
pv tb4 photoplav Editor


The Fox Film Corporation has made
two inomentous moves toward the solid
laeation or the photoplay business on It's
Distribution side. After September 9 the
company will release feature film a
week From now on It viii deal through
no exchanges, but to the exhibitor direct.
3 Tho reason for the nrst move ls obvious
enough. MIR Fox has Bot the sort OF
results from the films so far Issued and
the theatres he controls that he feels
''once-a-week" can bo made on thorough
~ artistic lines and can give a handsome
: return TO the theatre that books Il rogu-
iarly. The coming releases. outside OF
Nance oNeil. In sardou's "sorceress,"
are not yet announced. but Mr.. Fox
promises TO keep them to the standard
OF samson" with william Farnum "a
! Fool There Was" with Theda Bara
"Kreutzer Sonata" with Nance ONelli
THE Children OF the Ghetto" with VIII
ton Lackaye, and THE New Governor"
with William Farnum,
The abandonment OF the policy OF book
ing through agencies and the decision to
deal direct with exhibitors has more be-
hind Il. II means not only eliminating
middleman profits. II means n far more
definite assurance to the producer Of
NHNAHk luNIktN-uNu lHhL lb huHulNASlN
necessary, II we are TO have artistic films
ct time-honored movie prices and It
means fairer dealing and a real saving
10 the exhibitor. In the case OF Phila-
delphia, MIR. Abraham Carlos, general |
representative for the Fox company, says
that certain agencies that enjoyed prac-
teal monopoly OF many photoplay thea
tres have been holding UP" the ex-
hibitors for q higher rental fee on Fox |
Inns vrytfh 4ha
producers allowed. The present move will |
change all that
"a Texas Steer" five-reel adaptation |
OF the famous stage play OF the same |
title by Charles Hoyt. will be released as
q selig Red Seal play through v. L. s. |
e., Inc, on July 20. Tyrone Power, the
distinguished character actor. assumes
the leading role, that OF Maverick Bran
der, Texan. who IL sent to Congress
and who gets into no end OF humorous
difficulties because OF his Ignorance of
the ways OF the East. The supporting
cast includes such talented players as
Gruce Darmond, John Charles and Mrs
Tyrone Power Laugh-gettng situations
are numerous throughout the play and
the subtitles are sparkling gems Of wit
In themselves
World Film Corporation viii shortly
present the fve-part photoplay. THE
Renegade" based upon Paul Armstrong;
drama OF that name Alice Brady is the
star OF the photodrama. She plays tho
part OF Katie o'Day. a warm-hearted girl
OF Irish extraction. who has n lover in
gallant young officer soheminE widow
sows dlssension between them and q tribe
of Indiana headed by a renegade attacks
The post and Katie and her family are \
rtro o4r~ 1n,ta 81. I
sued by Captain Lane and his troopers,
Ind he and Katie are married. George
Ralph plays the part of Sleeping Wolf,
John Found, an educated In
Han, who reverts TO the primitive when
his tribal passions are aroused.
Under the personal supervision of
Thomas II. Ince, the production OF four
new multiple reel features was begun this
week at the studios Of tho New York Mo
lion Picture Corporation. They are The
conqueror-" starring Willard Mack
'Matrimony." staring julie Dean. THE
Last Act" starring Bessie Barriscale,
md Redeemed From bondage" starring II
Forrest wlnant.
Struck squareiy In the centre OF the
orehead by bullet while taking part In
Salems two-act drama, THE Frame
, ~ Ahpllub A4lnbHdIu lives 10 tell Inc
ale That the victim escaped instant
ieath is not due to an armored head.
tut to the fact that the projectile was
made OF soap.
Frank Jonasson. anotner Kalem player.
lid the shooting. Lingham was enacting
he role OF Lewis, a crook, while Jonas ,
ION was playing that OF Freeney mis-
iyal. According to the story. Freeney,
betrayed by Lewis. tries TO shoot him. I
he attempt goes for naught because
Sellie. the cause Of the trouble. has :
ubatituted soap pellets for the Ieaden :
messengers OF death contained In Free ,
ley's gun.
Before proceeding with the scene the ]
reducing director had Jonasson test the !
evolver against misshreB. The Kaem [
layer discovered that the weapon had n I
ana that only the slightest /
ressure sent the hammer home.
Although he determined TO exercise ex-
RENE care In using the pistol Jonasson. q
arried away by the acene, forgot about Y
he hair-trigger. The instant he pulled v
he weapon out OF his pocket IL went off. n
The bullet chunked squarely In the CEN a
re OF Lingham's forehead and spread. a
Itartled the player dropped back Need 8
sss 10 state that he wasn't hurt. but a
efore the scene was done over Lingham N
INSISTED that another pistol be used. h
Efforts are being made to secure the a
ervices OF Madame Nazimova for a new h
I'm production from the pen OF Anthony e
-elly The hlm picture is called THE h
rail OF the White Swan" and deals z
18th life and adventures in Alaska. a
Theodore Roberts whose industry and a
ersatility are not less marked than his n
citing ability, is one OF the leading art n
rs appearing with Laura Hone Crews In :
is production or THE Fighting Hope" :
be presented at the Stanley Theatre :
ext week. Mr.. Roberts. It viii be noted y
as had roles OF Importance in four out y
the six Lasky- BelRBco releases up 10
ete-'rhe Girl OF the Golden West I" r
The Governors Lady" THE Woman, \
% The Fighting Hope" In 'Ths e
ishtins Hope Ar, Roberts assumes the b
naraeter Of the speeulat0r who per-
iades the husband Of the heroine 10 ron
e bank Of which he Is treasurer BY GER h
fying a check for series oysrdraft. d
Lenore Ulrieh, the Hawaiian princess q