davidaulloa/AmericanStories huggingface dataset:
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

An association Of packers at a con.
vention declared that the brainiest
men eat pickles, and that pickles are
food both for intellect and character
Again Is the intuition Of woman. even
though expressed in the SCHOOLGIRL
period. triumphantly indicated.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Professor Nunsterberg has invent.
ed an apparatus which indicates
whether a party engaged in onver-
sation Is telling the truth. In the case
Of some people we know the con.
trivance is not needed to show that
they are lying.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
killing at Venus Before Grand Jur,

Santa Fe.-The case of the state
against Merle WINNER of Venus was
Investigated by the grand jury. VIM
mer has confessed to having killed
Henry Madole in a fight at an Ep-
worth League meeting at Venus. VIM
mer is now in Jail here awaiting the
action of the grand jury. If indicted
he will be tried at the present term of
court.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
Prison Buys Ground.

Santa Fe.-The state p%enitentiary
closed a deal for twenty-five acres to
increase its farm on the Santa F6
river and irrigated and fortified by
the Santa Fe sewer system, to 100
acres.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
U. S. MARINES SHOT.
Forty Haltien Rebels Killed in Attack
on Americans.

on Americans.
Cape Haitien, Sept. 26.-In an attack
by Haitien rebels on an American
force about two miles from Cape Hal
tien, forty Haitiens we're killed. Ten
americans were wounded. The rebels
have refused to disarm and the Amer
leans are marching on Haul du Cap,
in the plain of the north. Another
battle is expected and Admiral Caper.
ton is d~isposing of his force of marines
so as to guard against surprise. The
marines recently were fired on from
ambush and a night battle followed,
but it was believed that the disorders
had ceased until today's attack.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
WAS MISERABLE
COULDN'T STAND
Testifies She Was Restored
10 Health by Lydia E.
Pinkham's Vegetable
Compound.
Lackawanna. N. Y. After my first
child was born / felt very miserable and

could not opanO on
my feet. Ny sister
in-law wished me to
try Lydia +. Pink
hams Vegetable
Compound and my
nerves became firm,
appetite good, step
elastic, and ! lost
that weak, tired
feeling. That vas
six years ~ and /
have had three fine
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
Juryman Drops Dead in Santa Fe.

Santa F6.-Edwin w. Edes, the
third man to drop dead in Santa Fe in
a week, was a native of Whitman,
Mass, where his remains will be
shipped. He was serving as a federal
jnryman when death overlook him,
and the Federal Court took a recess
in his memory.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The modern woman can easily zee
how social activity can exhaust her
husband, but for the life of her she
cannot understand how he can ever
tire as a result of mere business or
work,
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Philadelphia man having invented
the boomerang straw hat. 1t now be-
hooves some genius to evolve the
boomerang umbrella that will return
Of its own accord to its owner when
~nborroWed."
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Jones never had a thing to say
about that last fishing trip Of his, did
he?"
mo. You see, he really caught a
lot of fish and he's afraid to tell any
one for fear they won't believe him"
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
YaquIs Burn 80 In Passenger Ca

San Diego. Cal, Sept. 26.-Eighty
passengers Of a Southern Pacific Mex
lean train were thrown into a car con
tanning hay and the car set on fire
by a band of Yaqui Indians near Tor
res. Sonora, according to radio ad
vices received here from Hermosillo
via Guaymas.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Electric wires 10 cities are said TO
dissipate lightning bolts. decreasing
the liability Of buildings 10 be struck
by discharges Of electric duid from The
clouds. its gratifying { discover an
element 10 modern progress that IL
beneficial 10 q way not contemplated
BY those responsible for its adoption
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Rome.-A great storm is raging
throughout Italy, causing floods and
laudslides. The wide overflow Of
rivers has drowned cattle, and the vat
lean was flooded, but firemen and gen.
darmes prevented more serious dam
age.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The United States consumed more
than 100000 900 pounds OF salt in
1914. but this year the consumption
will probably be much larger because
so many people take a pinch Of salt
with wal news.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

II Is gratifying to observe a degree
Of honesty where Il is least expected.
A visitor IN San Francisco lost a
pocketbook containing 5000 and the
finder returned the book with all the
money but 1886 to the owners hotel.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Say, do you know if / was in your
place l would paint my house a nice
shade of brown instead of white"
My dear fellow. if you were in my
place you probably wouldn't paint the
house at ALL"
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
He'd on charae Of p. 0. Rohbery.

Heiu on SHdT9c OF =. ". hoppery.
Santa Fe.-Held for trial in the
Federal Court at Santa Fe. j.. C. Rich
ards, aged 10, accused of theft of
postal funds from the Mountain Park
postoffice, vas placed under a $1,000
bond.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

What has become Of the old.fash.
bned male clerk with bear grease on
his hair who assured the young lady
that the article of hosiery she was In
specting was a fine hoe?"
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

No soone does one savant gain
credit for showing ways and means
for %prolonging life than another gets
a gold medal for an invention calcu.
lated to shorten II.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
Mutt Wants Trains.

Santa F6.-The State Corporation
Commission received a request for the
establishment Of a flag station about
six miles west of Mutt, Sierra county.
The commission has directed the peo-
pie to present a formal petition.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

A Paris bride began her honeymoon
In an a%eroplane. This is not so sur
prising, as honeymooners are gener.
ally credited with being in the clouds.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Two men can love the same girl and
respect each other, but If they both
happen to want the same ONCE, each
is satisfied that the other is a scoun.
drel.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
kelr HardIe Dead.

London.0James Keir Hardie dice
Of pneumonia at Glasgow. He was 3
labor member in Parliament and the
leader Of the peace element in the
British Socialist party.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Scientists say the north pole has
shifted somewhat from its position Of
q few ear ago. Has 1t moved any
farther North?
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The prodigal son Of modern days
considers himself fortunate II he gets
q nickels worth Of liver and some cold
cabbage.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

AS to the foolish age Of women, IN
quired about by a contemporary, It is
usually reached long about the third
time she asks Whats trumps?"
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

New York. II The Anglo French
Financial Commission and Eastern
bankers have reached a virtual agree
ment on the details OF the proposed
$500. 100000 credit loan to Great Brit
ain and France.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

One scientist ventures the assertion
that man is growing smaller. He erra.
Man is merely feeling smaller.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

One charm Of trench life, says a
soldier, is that the men do not have
TO wash. That should make a great
hit with our army of hoboes, in case
Of hostilities.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Doctor Evans says bedbugs are not
considered a menace to health. That
Is the first kind word for the bedbug
we have ever noticed.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The pen may have been mightier than
the sword. but these days they are
using typewriters and machine guns.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The cost of radium has been reduced
so that any ordinary millionaire can
meet it; but Of course the pesslmist
will find something else to growl
about
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

you cannot put a criminal on his
honor" declares a prominent neuro-
pathologist. Perhaps not, but a crimi-
nal sometimes puts one over on his
honor.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Chemists are now making poker
chips Of mik--the kind, no doubt, that
are used in feeding the kitty.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The rest Of .urope is still wonder
Ing how Spain can continue INDUCING
in those brutal bullnghts.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Eugenist predicts that the perfect
woman Of the future will be eight
feet tall. Then all husbands will have
to look up to their wives.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Most OF the wonderful inventions
that were to supplant the a%eroplane
have been planted.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

By the time the black and white
fashion has gone its way America
may have perfected proper plans for
producing dyestuffs Of its own.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Many a man patient enough to sit
for hours fishing under the hot sun
and without a bite can't wait I'VE
minutes for a bite at home.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

It used to be that pride went before
q fall, but in the case Of impregnable
fortresses the 42-centimeter has the
pass.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Be happy. Use Red Cross Bag Blue;
much better than liquid blue. Delights
the laundress. All grocers. Adv.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The trouble with Diogenes was not
that there was no honest man, but that
he tried to find him with a lantern.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

OF course It is understood that to be
war.proof a nation must have some
means Of warding OF invaders.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The greatest war order win be the
q that ends H.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
Mesaulte case propped.

Santa F6.-The State Corporation
commission dismissed the famous
Mesquite Crossing case from Dona
Ana county.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The Madrid miser who has Just left
S~S5,OOO,0OO must have got 1t for res
cuing that dear old Spanish prisoner
we've heard so much about.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The automobile should DO careful
not to let slick going turn tie head
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

Thousands are seeing America now
who never saw America before.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

After a lie has prevailed ONE men
call it the truth.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
Wade Resigns as Governors Adviser

Santa F6.-Edward c. Wade, Jr.,
has rendered Governor w. C. McDon.
aid his resignation as legal adviser to
the executive.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01

The best evening ties are those that
keep married men at home after dark.
Western liberal. (Lordsburg, N.M.) 1887-1919, 1915-10-01
Innnorfant 70 AMothars

TUUUTIdUL 70 WIULTVDFO
Examine carefully every bottle of
CASTORIA, a safe and sure remedy for
infants and children, and see that It
Signature of ZWNLZM
In Use For Over 80 Years.
Children Cry for Fetcher's Castoria
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08
PAGE AND GERARD TOLD
SEND FULL REPORTS ON
DISASTER that CAUSED
DEATHS Of AMERICANS

WASHINGTON, MAY s-AMeAssADoR GERARD
AMBASSADOR PAGE LONDON HAVE ORDERED
NIT REPORTS
THE REPORTS NUMBER
THEIR LIVES CONFLICT. ESTIMATED NUMBER
VANDERBILT, HUBBARD,
HUBBARD,
ENGLISH ADMIRALTY TODAY DECLARED
ARMED. THEREFORE TECHNICALLY
WASHINGTON MAY a-THE ADMINISTRATION
PREciPiTATE WILL
AWAIT ALL POSSIBLE INFORMATION BEFORE ATTEMPTING
FORMULATE MATTER.
THIS SINKING OF THE
cuNARD LINER, IuslTANA INDEED pos
sIeLY PRESENT EUROPEAN UNABLE TO
AND
on PageFo
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08

HER BOTTOM WAS TORN OUT INTERNAL EXPLOSION
SHE SANK ALMOST IMMEDIATELY IN so FATHoMs
THERE is NO VISIBLE TRACE NOW
WHERE SHE WENT DOWN, kNsALE.
NEW YORK, MAY g. AFTERNOON cuNARD OFF,
GALS ANNOUNCED LuslTANIA
coRDlNe TO THE LATEST LISTS RECEIVED.
WHEN STRUCK PEOPLE, INCLUDING
NEW YORK MAY s-cuNARo OFFICERS ANNOUNCED AT 400
O'CLOCK eastern TiME) AFTERNOON
PEOPLE LusTANlA
AMONG THESE OFFICERS MEMBERS CREW.
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08
H|bIl.T, HUBBARD,
nan, KLEIN AMONG
|0US PERSONS LOST

- NAY q s:<s H. MOVER FIFTEEN HUNDRED MEN, /
- cn,LpRGN ARE STILL uNAccouNTEp FOR TODAY AND II
Itoo THAT They PERlsHEo WHEN THE LusirANIA WAS
AND SUNK OFF kNsoALe HEAD. IRELAND. yEsrER
~ - pGRsoNs ARE KNOWN HAVE LANDED. IT IS
~ UATeo THAT THERE WERE atso PEOPLE ABOARD THE
- ~ SANK, AND OF THIS NUMBER tss WERE AMERi
D o~lv - or HssE ARE REPORTED ALIVE. FEARED
1ooLr FRoHtAN, HUBBARD, KLEIN AND MANY OTHER
cGRooNs PEfisHEp.
11n1oocsAL LOSS occAsloNEo BY THE SINKING OF THE
DDnl . EsTiMreo AT FROM EIGHT MILLION NINE
rDlhARa the PASSENGERS LOST EVERYTHING.
Ano erEAMs 4lP coMPANys OFFICES YORK
~ ARG oEslEcE go BY FRANTIC RELATIVES AND FRIENDS
1IoAno THE l-usTANlA PLEADING FOR INFORMATION.
INWARD JoNI:s DECLARED THE LOSS OF LIFE AMONG
- pAosgNceHs WAS VERY THE
I1no WERE IT LUNCH WHEN THE BLOW WAS oELlv-
- U>tps OFFICERS ASSURED THE PASSENGERS THAT
)1DuA WOULD hot SINK. AND THIS CAUSED MANY TO GO
Uul THE VESSEL SOME OF THESE. HOWEVER. WERE LATER
1 pooM the SEA- MANY DID NOT REALIZE The DANGER
~ TOO LATE. APPARENTLY WITHOUT
U GAME JARRlNo EXPLOSION WHICH SHOOK THE Lusl
-ou orEM TO STERN IMMEDIATELY AFTERwAR0 FOL-
d = oGvGRE SHOCK. THE SHIP kEELED SHARPLY. AN
|nnnoN DOOMED VESSEL WAS FILLED WITH
M0ockAoE tn IN OUT. SOME OF THE PAS
W AND NuMstR OF THE CREW WERE KILLED BY THE
rlmL NAY a--ALF RED VANDERBILT is REPORTED DROWNED
m TURNER REMbINEo BRIDGE OF THE LusiTANA
ut DOWN WITH 'IER BUT WAS LATER PICKED UP BY LIFE
oAv1o THOMAS "A MILLIONAIRE COAL OPERATOR. AND HIS
\ oAuoHrER WE'RE SAVED. GERMANS WERE ABOARD
III
40 the FEW MOMENTS THE SHIP WAS AeloA'
go pAnpEmoN uM RE,oNEp ABOARD PASSENGERS DON
wu DoeoeRvERs AND LEAPEp OVERHEARD. AN OVERLOADED
~ TURNED ov :R AND THREW ALL OCCUPANTS INTO
nmna,cAN CONSUL AT QUEENSTOWN STATES THAT THE
1noGR SURVIVORS AND he BELIEVES THAT VEN
pone escAPer.
nv
IDrG THAT Any OF t.457 MISSING PERSONS wHo We"
v>G LusTANiA ARE ALIVE. THE KNOWN SURVIVORS "o'
MDFREv. THE MILLIONAIRE AUTOMOBILE mANorAe' 'o"-
DUGo FROM AZ SEA. AFTER HE HAD BEEN IN THE "N'@
HoUaa
DoM. NAY ar NOON TO-DAY A cuNARD OFFICIAL siA'e {
~ Pan AS As<ERTAiNAeLE ONLY 70 OUT or zs' rms
|10oGMceRs W :Re SAVED. MOST OF THOSE RESCUED WIZ
WENT DOWN WERE SECOND AND THIRD CLASS rAeee
~ NAY a-PARLIAMENT is PREPARING TO Neo'"-
~ Apm,aA Tv WAY 1T DID NOT FURNISH eeTfeH sA'
(oa vHe LusiTAnlA. THE ADMIRALTY is eeN4 eeN@"-
onoroM MY a-THE STATE DEPARTMENT ANNoo"o
naocx rus AFTERNOON THAT AMERICANS ARE
- NAVE PefasHEp WHEN THE LuslTANA SANK
N Nav a-rns sooy OF DANIEL FRoHMAN WAS Recs
1owM sAv s-coAsr GUARDS WITNESSED 'he
~ Yt,e -usirAN,A FROM SHORE. THEY Oeel~
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08
BAPTIST CHURCH SERVICES
TOMORROW A. M. AND MIGHT

At the Baptist church on Sunday
the pastor, Holmes S. Rightmire, will
occupy the pulpit both morning and
evening Notwithstanding the an
nouncement earlier in the week that
Mrs. Rightmire would preach the
Mothers day sermon ih the morning.
The topic of the morning sermon will
be, Indebted to Motherhood for
What?" All are requested to wear
white flower in honor of mothers.
The topic of the evening sermon will
be. "A Twentieth Century Fool" The
evening service will be given to
evangelism, and all who are inquiring
the way of life are invited to be
present.
The live Bible school meets at 9:i5
in the morning. The Junior society
has its good-story hour at 800 in the
afternoon with Mrs. Rightmire in
charge. The devotional period of the
B. Y. p. U. is held at 6:45, and all
young people of the city are invited
TO enjoy this interesting hour. The
| pastor will preach the usual illus
| trated sermon to the boys and girls
at the morning service.
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08
Zearly 400 People
Il1& with LlSitaIlia:
4EO were Americans
WHAT GERMANY THINKS

Berlin. May 8.---The news of the sink
ing OF the Lusitania, printed today, caused
great sensation. The general tenor of
the comment here is that a severe lesson
has been administered to England.
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08
TWO ARMIES ON WAY
TO CONSTANTINOPLE

BALL TURKISH FORTS AslATc SIDE
o THE
ALLIES MAKING A GENERAL ATTACK BY LAND AND SEA-
A RUSSIAN AND
IS NOW ADVANCING coNsTANTlNoPLE.
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08

Miss Estelle Pearce arrived Thurs
day of this week from Evanston, H.,
for a visit of about three weeks with
Mr.. and Mrs. John F. Stewart and
daughter. Miss Marian Stewart, at
their winter home, So Fairview ave-
nue.. Miss Pearce will return to
Evanston in company with Mr.. Stew
art and family.
The Daytona daily news. [volume] (Daytona, Fla.) 1903-1926, 1915-05-08

Continued on Page Four.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-07
HOW TO SAVE
YOUR EYES
Try This Free Prescription.

Do your eyes give you trouble? Do
you already wear eyeglasses ar spec
tacles? Thousands of people wear
these windows" who might easily dis
pense with them. You may be one Of
these, and it is your duty to save your
eyes before it is too late. The eyes are
neglected more than any other organ
of the entire body. After you finish
your days work you sit down and rest
your muscles, but how about your
eyes? Do you rest them? You know
you do not You read or do something
else that keeps your eyes busy; you
work your eyes until you go to bed.
That is why so many have strained
eyes and finally other eye troubles that
threaten partial or total blindness.
Eyeglasses are merely crutches; they
never cure. This free prescription,
which has benefited the eyes OF So
many, may work equal wonders for
you. Use il short time Would you
like your eye troubles to disappear as
II by magic? Try this prescription.
Go to the nearest wideawake drug store
and get bottle of Diploma tablets; fiIl
a two-ounce bottle with warm water,
drop In one tablet and allow il to thor
'Uughiy dissolve. With this liquid battle
the eyes two to four times daily. Just
note how quickly your eyes clear up
and how soon the Inflammation will
disappear. Don't be afraid to use it; it
Is absolutely harmless. Many who are
now blind might have saved their eyes
had they started to care for them in
time. This is simple treatment, but
marvelously effective in multitudes q
cases. Now that you have been warned
don't delay day, but do what you can
to save your eyes and you are likely to
thank Us as long as you live for pub
fishing this prescription.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-07
WOUNDED GIVEN
SCANT CARE IN
CONSTANTINOPLE
[By Associated Pres. l.

ATHENS, Greece. - Two Turkish
aeroplanes that recently flew over
Constantinople were mistaken for
Russian by the Turks. who opened up
brisk gunfire that brought down
both machines and killed two of the
army's best ayiators.
According TO other accounts brought
TO Athens by travellers, the people OF
Constantinople are in an excited state
of mind AT the beginning OF the war
they were entirely confident. But the
arrival of the first wounded from the
Dardanelles proved a painful surprise
The people had gathered at the docks
to see, as they expected, bands of
British and French prisoners landed
Instead, they saw thousands of their
own wounded. A demonstration
against the war. led largely by women,
followed in front of the war office,
but was dispersed.
Constantinople' hospitals are now
crowded with wounded, who receive
scant care The Turks lack doctors
nurses, gauze, bandages and medical
supplies and the hospitals are print
tive in their arrangements and SAM
tation.
Noise of the big guns in the Darda-
nelles zone can be heard in the capt.
tai, and at night the distant flashes
of searchlights can be seen.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-07

So it. of course depends on what kind of store yours
may be- That in turn largely depends your location
Likewise the location and size of store and other mta
tons frequently fixed by mans business ability but
above all his resources.
Owing to the fact that the average retail advertiser
has to pay odays expenses out of todays receipts
tail advertising usually of the advertising kind
1t create fayoran atmosphere in favor of the
store but above all seeks to make todays advertising
pay for itself in tomorrows sales Therefore, TO SELL
is the main aim in retail. advertising.
And yet, that selling has to be accomplished in
careful way Your store could increase Its business
terally if you used exaggeration in your ads But you
could do it for only few days, for few weeks For
at the end of that time, you would probably either have
to change your store IS move. Meanwhile at
first each dollar spent in the newspaper might to
pull good response But gradually people would discover
your deceit and time went on, instead of dollars
worth of advertising attracting $50 worth of business it
would bring continually decreasing returns. Such
dton would spell Observation-Disclosures" for any retail
merchant.
Yet the retail store depends for its success ON the
cumulative result that comes from the fact that the
toner of today gets else additional cnsto
for tomorrow Therefore, in this action advertising,
although your primary ain is to sell, you must always
temper your copsby the understanding that your
must be built on tie favorable atmosphere that comes
from honest advertising.
In other Words part of the value of your advertising
must consist of cumulative publicity, whatever you
wish to call it which Incidentally results from the selling
effectiveness of your copy.
Most retail advertising has to be done on price.
There EXCEPTIONS of course but the department
the inestand the grocery store, and almost
every other has sell price But price is value
in the final analysis for it is quality compared to
price. Yet, the big emphasis has to be price That
is why it is so hard for the advertiser to get both selling
quality into his copy and also that faithbuilding
feature which tends to build up his business IN eu
latIve way.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-07
BIG BANKS C0NDESCEND !.
TO TAKE SMALL DEPOSITS
IBy Associated Press. l

LONDON. Eng.-By accepting de,
posits in amounts from one shilling
upwards at 21s per cent interest with,
drawable ON demand up to five pounds
and at ten days notice over that
amount, Lloyd's bank, with its $50
branches. is instituting a democratic
departure which may have far reach.
ing effects in the banking world, and
become a serious competitor to the
postoffice savings bank which has had
a monopoly of the small British pub
lie savings. s..--sa
1t was an unheard of thing few
years back for the great joint stock
banks, even in suburban districts, to
look at an account of less than $500.