The Arvada enterprise. (Arvada, Colo.) 1908-1970, 1915-07-22

supply to exhibitors and storerooms were con.
verted into theaters In all parts of the country
In less than two years more than ten thousand
picture theaters were opened In the United
States. The number In New York city alone to-
tailed more than 1900 January 1. 1907. and In
Chicago there were 800 Of a mushroom growth
Many motion picture producing plants were es-
tablished in many cities. and the Aim supply
proved abundant for the rapidly increasing num-
Der Of theaters. But there was no system to the
production. the making OF prints. preparing ad-
vertising matter for exhibitors or giving heed
to what is today considered the most important
phase Of the busness-that of arranging q we'll
balanced program
Manufacturers saw the necessity Of not only
making the subjects. but also maintaining their
own system Of exchanges for the purpose Of safe
guarding their own interests by controlling the
films. and merged their interests in releasing
companies Now there less than ten cor.
porations composed Of owners OF producing COM
pantes that have national releasing systems with
exchanges In all principal cities. These are CAPT.
talized In the millions and Is reputed to have
made 1000 per cent profit. while on the other
hand others have operated continuously at a loss
With the formation OF big releasing com.
panies and the general improvement Of conditions
OF the industry. with regard to all phases. tho
most important to the ten millions OF people Of
the United States who daily witness the show
ing OF motion pictures is the great change for tie
betterment OF production and the realization by
the manufacturers Of the possibilities OF photo.
plays
In the standardization of the nlm the celluloid
strip was gradually reduced In size from one hav
ing . picture two inches wide and one and one.
half inches deep. to uniform size Of picture three
fourths Of nm inch deep by one inch In width.
There are sixteen sennra,e pictures to each linea
foot OF hlm 10000 to q reel OF 1000 feet.
which, when properly projected. is run on" in
eighteen minutes Few motion picture lovers
know that every minute approximately one thou.
fhn
screen, each one separated from the adjoining
one by black line Of the thickness Of an aver.
age calling card
St stranger. 1t may seem. Ia the fact that
about one fourth OF the time the pictures are
hidden from view OF the audience and the screen
is black This is caused by revolving fan wheel
or shutter passing In front OF the projecting lens
each time the Aim IL advanced from one picture
to another by the intermittent sprockct move.
mcnt thousand feet OF Aim which passes
through the projecting machine is stationary
threefourths Of the eighteen minutes required
in projecting II and In action but approximately
four and n half minutes. This prevents blurring
OF the pictures and makes each individual picture
or frame" sharp from point OF focus The pic.
lures magnined from two to four hundred
times their actual size by the projection, accord.
ing to the sire OF the screen, distance from the
lens and the lc-s itself
The making OF motion pictures Ia most interest.
Ing and all studios are visited daily by hundreds.
AZ few visitors arc permitted. but at the ma.
jority mo Admittancc sign hangs over the
entrance and amount OF talk or money will
get the stranger past the yates The studio In
reality consists Of an open-ar platform. one In.
closed entirely by glass, or halilikc building
with movable electric lights OF such candle power
a. will mako II light as day.
In all producing plants now the story for the
photopiay 10 hrst written. From this 10 prepared
tho scenario. which briefly outliaes every scene.
describes the settings and action OF the players.
When Il 10 considered that each reel Of pictures
requires from hfty TO seventyhvc scenes. and
many Of the photoplays Of today consist OF ~
many % hvs six and seven reels. while the
larger ones. such - THE Spoilers" consisted Of
nine reels les Miserables" eight. "Cabira" Of
twelve. and the largest photoplay yet made. 'Th.