Alma record. (Alma, Mich.) 1878-1928, 1915-08-05


qua will begin Tuesday afternoon.
August 10th and continue through
Tuesday August l7th 1t is to be the
biggest because more entertainments
have been secured, more tickets have
been sold, bigger crowds will be pres
ent, because it is an 'eight-day' Chau-
tauqua and not five or six-day' one.
1t is to be the best because the talent
comprising the entertainment is Of
The highest quality to be secured in
Chautauqua work Last years Chau-
tauqua was good; this years Will be
infinitely better This is not simply
because Alice Nelson, the prima don
na, is to be here, but it is because
not only Alice Nelson but Thomas
Brooks Fletcher, Sylvester Long, the
Savranoffs, Frank Dixon, William
Owen and Company, Pallaria and his
band and a score of other headliners
in the entertainment world have been
secured for the Alma Chautauqua. To
boast its quality and quantity it not
necessary, but to make a few vital
suggestions concerning the seat sale
! is imperative,
The ladies of the Civic League have
undertaken the sale of season tickets.
They have guaranteed to sell seven
hundred tickets at two dollars and
half a piece. That number of tickets
will be sold, of course. When the
Civic League wills to do job, it Wills
and it Does. But they want to do up
the job with a little finesse. They
want and need money to carry out
their League work, the dethils of
which are known to everyone in AL
ma-viZ, "To make Alma a better
place to live in." The proceeds of
all the tickets they sell over seven
hundred eoes into the league treas
ury. Dc you get the point? Buy
! your season tickets and buy them
Immediately Do not wait to buy
derives no benefit from the sale of
these. Indirectly, it is your loss if
you do not buy from the Civic Leag-
ue.
By buying season tickets the av-
erage cost of the entertainments is
twelve and one half cents. The cost
of single admission to the Chautau-
qua will be seven dollars and half
The advantages of buying the sea-
son tickets are obvious.
If the Chautauqua management
went to add a final word about the
Forthcoming Chautauqua week here,
it would be: Don't miss the opening
days program" Many who have
heard Sylvester Longs lecture say
that it alone is worth the price of a
season ticket, and the concert of the
Music Makers is one of the hits of
the week.
Quite naturally, on the theory that
"frst impressions are lasting" the
management would aim to make the
opening day of the Chautauqua one
of which praises would resound
throughout the week. 1t is one of the
real inspirational days when every
one goes home with spirit of en-
thusiasm and good cheer as we'll as
assurance of the good things that are
to follow
Sylvester Long who was chosen to
deliver the first lecture of the pro-
gram is a man of large experience.
lie has spoken in every state in the
union. In fact few men have faced
more Chautauqua audiences than the
one who sounds the key note of the
great de luxe program. He has sew
eral lectures and the purpose of each
is to develop the community spirit. He
says just the things you want to know
in a way you never can forget them.
There is an indescribable effective
ness about Longs platform utteranc-
es. He has a compelling beauty of
diction as we'll as strength of argu-
ment. Without an unnecessary word
every sentence is crisp and refresh
ing.
The bureaus choice is selecting an
opening day speaker has already been
vindicated in nearly one hundred
towns and cities where the Chautau-
quas have appeared.
Mr.. Long speaks briefly on the op-
ening afternoon and delivers one of
his regular lectures in the evening
The music of the opening day, both
afternoon and evening, is furnished