New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-06-21
Al Men PREACH
TRUTH SERMONS
CHICAGOANS
Trade Commissioner Da-
yies Praises Honest Ad-
vertising to Convention.
MITLINES WORK
OF NEW BOARD
sssks TO Help, Not TO HarasS,
BUSINESS in It's Relations
with the Public.

Chicago. June 20 Chicago was given
-, today TO the thousands Of dele
80. 70 the eleventh annual convention
hs Associated Advertising Clubs of
be World.
-ssv ,froaccd hotel Hobbies, appeared
--srous,y in churches, where forty
.-A,ott their number delivered lay ser
-, dealing largely with honesty in
..,,rasing. attended a mass meeting in
:, Auditorium Theatre, and by dis
=, Of badges, medals, odd hatbands
,.Itbe Ike gave evidence Of their faith
y r sc of the mass meeting were
a.. srrDsl address OF William Wood
- rreyi6er. Of the organization, who
80 from san Francisco, and the
---...p 81 Joseph + Davies, chairman Of
Y, Federal Trade Commission.
n he pu'u.ts the speakers, In add
80, N celebrating on honesty as the
~. ro.icv. advertised advertising.
ss5ve~,.s!rc to-day is the very heart
-, brsiDcss and the great speaking
.,;,s of trade" said +. fisherman, Of
- 81 Paso Tex. Ad Club, addressing
u. congregation at the Grace English
Lutheran Church.
e {. Rosewatcr, general manager of
gris Omaha Daily Bee speaking at
,ss Belden Avenue Baptist Church,
aid:
Advertising Akin to Preaching.
Advertising isn't a mere creature Of
he cash drawer. Il is q thing OF the
-i,S q first cousin Of teaching and Of
reaching. too. If YOU please. The study
III viii lead you into all the realms
n science and Of ethlcs-and perhaps
q theology.
Enorc the New York advertising
rsp who filed the pulpits were those
M are well known for their activity
4 church work.
George ". Hopkins, vice-president
nd general sales manager Of the Loose
Vjles Biscuit Company. Brooklyn, SAID
IA, successful business was built on
foundation as strong as the stone
carried for the Temple on policies, a
straight as the Cedars Of Lebanon and
on action O. just as the decision OF
solomon concerning the ownership OF
he child. Many believe Billy sunday
4 grafter. Nr. Hopkins said, but he
pointed out that no CRATER could hold
1 crowd DAY in aud day out as Billy
ssnday held them. No successful
business could be built up on taking
people, he said.
william A. Malone. president Of the
Postal Life Insurance Company, New
YORK AZ the First Congregational
Church. said that advertising organiza-
tons founded on truth were aids 10
he Church The press not only con-
rsyed ideas, he said, but generated
item. and the printing press conquered
where the sword failed.
Francis II Sisson, vIce-president OF
hs Il. T. Lcsan Advertising Agency,
New York. al the Normal Park Presby-
tartan Church, said that by truth the
.dyertising men did not mean simply
lis,ement Of facts. There was often
vide difference between the truth and
the facts. he said. Facts may be used
% peryert truth and TO lead to false
Conclusions. while the thought OF hu-
nan brotherhood was the guiding mo-
tive Of all organizations.
Among others who occupied pulplts
we're II. Z. Lasan, New York; Edgar 7.
gsleh. Westfeld, Y. Y; Rem milford,
y, Cincinnati; f. S. Ralph, Springfield .
Ohio; Stewart Anderson, Springfield,
Mass; Frank II. Rowe. Toronto, Can
Ita; Robert L. Burch, Nashville, Tenn;
Merle Sidener, Indianapolis; Charles A.
Brovnell, Detroit; George W. Hopkins,
Brooklyn; Truman A. Deweese, Niagara
Falls, n. Y: Taylor Aiken, New Or
lsans; William Z. Malone, New York;
I'm Thrift, Cleveland, and Joseph n.
appel, New York
In his address President Woodhead
reviewed the growth Of the association
which a year ago. he said. went to To-
lonto as the Associated Advertising
Cabs Of America and came away with
he remainder Of the world taken into
ne name
In addressing the advertising men
w. Davies said President Wilson had
ftOuested him TO say that il was a
natter Of particular regret that he
mpld not accept the invitation to be
IieSent.
81, is 20 YOUR credit" Mr.. Davies