davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18

Secretary Bicknel had the misfortune
to break his arm Sunday evening by
slipping and falling on the sidewalk.
Tho annual Lincoln Christian Endeavor
union banquet will be held on Monday
evening here. after which tho new officers
will be installed.
Chancellor Ocschger delivered his an
nual message In the interests of Chris
tian education last sunday evening at
the local church,
The annual street carnival was held
Monday evening by the Young Mems
and Young Women's Christian associa-
tons in the church basement and proved
great success i'm every detail.
Hugh LomaN, '00. was a university Wis
itor Wednesday. The student body was
dcrghted with a short talk by him at
charel. Mr.. LomaN vs. now pastor of the
church at Abilene, Kan.
Bert Wilson, 'O9. secretary of the For
eisn Christian Missionary society was a
welcome visitor here Thursday. 4 srlen-
did ADDRESS was delivered at chapel in
behalf OF the FOREIGN missionary work
The student volunteer band held spe-
cial meeting at $3.50 y. M. when Secretary
Wilson gave very interesting talk o.
the student volunteer movement. He
also appeared before the regular WounR
Women's Christian association prayer
meeting ard the Ministerial ASSOCIATE N
for short addresses along his line ~ work
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Peru state Normal.

The Peru Normal Ladies' Glee club ia
TO give an entertainment in Nebraska CITY
February under the auspices of the high
school.
Tho Dramatic club gave three short
plays Wednesday night TO n crowded
house. Miss Myser OF the expression de
partment has charge OF the club.
There will be debates every evening this
week. beginning tonight These are the
| junior and senior try-outs. The last OF
the week the judges will decide tho best
| debaterE for each class and these in turn
| viii meet for a final some time in the
! spring.
Rev. Peter Van Fleet OF Elmwood. for
merly minister OF the Methodist church
OF this place. addressed the students dur
ing chapel hour Wednesday. He has been
a missionary hi Porto Rico for good
many years until recently. when he again
accepted a passionate at South Auburn.
Prof, r. M. Gregg, author OF the parlia-
mentary law used by the legislature, has
an article on parliamentary law In the
Encyclopedia OF American Government, a
recent publication by McLRuRhlin and A.
II. Hart. He has also an article on spell
ing reform in the National Simplified
Spelling Bulletin for this month.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Memorial Gifts
To Poor Better Than
Funeral Flowers

That instead OF sending flowers to the
family Of the bereaved on the occasion
OF a funeral. the money that would be so
spent be given to charity as a more fit
ting and lasting memorial TO the departed.
is the recommendation OF President Sam
uc Ravitz OF the Associated Jewish
Charities. The purpose is to make into
a regular custom what has already be
come an occasional practice, and TO facili-
tate the change tho Associated Jewish
Charities win announce to the stricken
families the receipt OF such memorial do
nations on specially printed cards and
include them In their annual publication.
The annual report for the year 1914 has
lust appeared in printed form. II shows
collector and disbursements during the
year Of approximately 5000 the Asso-
ciated Jewish Charities. having taken
over the money-rsisinE side OF all the
allied societies.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Talks on Newspaper Advertising
By TRUMAN A. DeWEESE, Buffalo, N Y.

to introduce foods, soaps and
toilet articles. These prod
ucts are for household CON
sumption and sampling is re-
sorted to as the most direct
way to get into the home and
to acquaint the home-maker
with the uses of the prod
ucts.
Millions of dollars are
wasted annually in sampling.
OF course there is the waste
that comes from careless
sampling. Some manufac-
turers and merchants turn
their sampling over to dis
tributing companies W h o
contract to do the work for
them. Such sampling is
worse than a waste Of mon
ey. The products that best
lend themselves to sampl-
ing" are always the prod
ucts that call for intelligent
understanding of their talk
ing points and should be
sampled, if sampled at all, by
employees of the company
who know. the product and
know the arguments behind
it. These employees must
know how TO talk the prod
uct intelligently and con
vincingly. Throwing sam
Piles in the yard or on front
porches is not only a Grim
inal waste, but is unjust to
the dealers who have under
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18

whole proposition is cheap
ened and the effect of the
advertising is largely lost.
N spape + advertising
should precede this sampl
ing campaign by at least
four weeks so that the mind.
of the consumer may be in a
receptive, responsive atti-
tude when the sampling is
received in the home. Sam
ping and newspaper adver-
Using should 60 hand in
hand.
AS a matter of fact many
manufacturers are sampling
a product at an expense of
, two or three hundred thous-
and dollars a year when one
third the amount invested in
new spaper advertising
would secure better results.
Many of these products are
staples. There rs nothing
unique or peculiar about the
form or process to call for
this kind of advertising.
Nothing is gained by sampl-
ing. They do not differ from
a lot of other food staples in
the same class. A logical,
economical, profitable plan
for such a product is contin-
nous, educational newspaper
publicity in cooperation
with thorough house-to-
house sampling.
TRUMAN A. DeWEESE.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
taken to distribute the goods
in q normal Way.

taken to distribute the goods
in a normal way,
"Sampling" as means Of
advertising is only justified
where the product is of a pc
culiar form and character
and where it is impossible to
convey real intelligent idea
of the product through black
and white advertising. Sam
ping serves two purposes
as a reminder and an intro
duction. TO persons who
have used the product sam
ping is a reminder. In vir-
gin territory sampling is an
introduction Of the PRODUCT
to those who have not seen
it or used it; but in any case
the sampling should be done
in conjunction with care
fully prepared newspaper
campaign in order to get the
greatest possible advertis-
ing value.
Distributing "a food prod
uct to the homes of a city
without telling why the dis
tribution is made, how the
product is manufactured.
and why it is made in that
particular form, is like fall
ing in love with a girl and
sending her flowers and 9th
er presents, but never telling
her anything about it. I'm
less the reason for the free
sample goes with it the
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
When Does
"Sampling" Pay

Does house-to-house sam
ping" of a food product, or
any other product pay the
advertiserH Do results JUS
tify the heavy expenditures
involved in this mode of adj
vertisng.
OF course there are many
methods of introducing a
product to the consumer, and
many methods of securing
dealer distribution aside
from newspaper advertising,
but experience has demon
strated that even the best of
these methods lose about fiji
ty per cent of their effici-
ency when not combined
with newspaper advertis-
ing. 1t is not possible to con-
ceive of any plan of intro
ductiOn or distribution that
is not materially strengthen
ed by newspaper advertis-
ing-in fact most of these
plans of distribution are in
complete and imperfect un-
less supplemented by a pro-
motional campaign in the
newspapers.
This is particularly true
of "sampling.' This form
of advertising is still en-
ployed by many corporations
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Fremont College.


Miss Bernicc DAILY Of Sanborn. la. has
returned to college, rcsuming voice work
with Prof Phillips.
The Music Study club, composed
wholly of students will meet at tho home
of Mr., Phillips January q for a social
time.
A. S. Harrington, who completed the
stenograrhic course. has a position in the
United states attorneys office at To-
peka, Kan.
An entertainment will be given i'm the
auditorium January 81 by members of
the voice department and students from
the elocution department.
The Junior Scientifics gave program
OF rare quality Tuesday evening Mr..
Gaines was the chief speaker while Mr..
Bomers 1impe and Miss Fileanora Frand-
sen, who had been chosen to represent
the class, gave brief but interesting
speeches. Music was furnished by Prof.
Phllli and Miss Buttorff., Prof. r. NJ.
McDi'l presided and will IN the future
have charge OF the class.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
IIaatinRa College.

Hastings College.
Mr. Ward VerValin and son OF Loup
City spent a short time with Mr. Yer
Vaiin's daughter, Miss Marcia, who IL
attending college here.
Contributions to the library are con-
tinuaiIy being received. Two large
boxes OF books were received during the
week and others are still coming.
Mrs. Logsdon. professor of mathematics
and dean OF women. has been quite Ill
the last few days. She is reported as
With the drawing 20 the close of the
first semester's work students and fac
ulty alike are preparing for the final
semester examinations. The semester
President Crone left. Friday of last
week for Chicago to be In attendance
upon the annual meeting OF presidents OF
UNCONVENTIONAL colleges and universities
OF the United states. He expects to be
gone until Saturday of this week.
Invitations are out announcing the
complimentary concert 10 be given by
Hastings college through its Conservatory
OF Music. Monday evening. January 10,
1915 at the Presbyterian church by the
celebrated pianist. Frederick Morley OF
London, England.
state Secretary z. ]. simonds of Uni
versity Place spent last Saturday at the
college laying plans for the coming state
conference OF the college religious or
CARNATIONS to be held from February y
to %. lie also gave an interesting talk
at chapel
Rev Pottorf made short visit with
his brother, Paul Pottorf. who is in col
| lege this year. He gave a talk at the
| Young Mems Christian association meet
| ing on Thursday morning Of last week.
Mr. Pottorf IS pastor of the Methodist
church at Kellogg, Ia.
Olee club rehearsals are now being
held on schedule time. Sixteen men and
| twelve girls are rehearsing twice week
The program this year promises 10 BE-
| far superior TO anything yet attempted
i by the glee clubs i'm the past. The work
] Is under the direction OF Prof II. NJ
| Fuhr.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
SCHOOL And COLLEGE NEWS
Some Notes of Interest from the
Various Nebraska Institutions
of Learning.
COUNTY CONTROL OF EDUCATION

Except for New England, where the
township plan works admirably, county
control of education is recommended by
the United States Bureau of Education
as an important factor in the improve
ment of rural schools.
According to A. c. Monahan, author
OF bulletin Just issued, the county is the
unit of supervision in at least thirty
nine states of the union. and some form
of county control Of schools is now
found in eighteen states. Comparing
county control with district and township
control, the county unit seems to have
most to commend it," says the bulletin,
although the district unit is still the
most common form of control for the
country at large. The district unit OF
organization is in practice in twenty
eight states.
Mr.. Monahans investigation shows that
county control has been adopted by most
of the southern states, while the dis
trict is the unit of organization in most
of the states west of the Mississippi
river
In the New England states, where
cities and Incorporated Towns are in
cluded in the township, and where the
! township Is the unit @ local taxation and
local government in nearly all civil at
| fairs, township control has proved very
satisfactory"
Where conditions are not exceptional
as in New England. Mr.. sTonahan findI
that county control recommends Itself
! because IL is already the unit of super
vision in most of the states; IL gives the
schools better support by giving the en-
tire county the benefit OF taxes paid by
corporations such as railroads; it gives
the schools better teachers, with better
salaries. yet the schools are run more
economically; II removes the school from
unwise local influences and gives oppor-
tunity for the selection of teachers from
wider range and Upon their merits
it injects business into the management
OF the schools, with no axes TO grind
no favorites to reward; a small board foi
all schools OF the county provides Tho
best possible schools FOR all the chill
dren."
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
TRAVELLERS HOLD
BALL AT THE ROME
Have Big Celebration to Raise Funds
to Entertain National Con-
vention.
INVITATION TO THE PRESIDENT

A ball was held Saturday by Omaha
Post a. of the Travellers Protective
association at the Rome hotel Money
secured in this way will be used by the
local post in entertainment Of the ma
tional convention OF travelling men in
Omaha next summer. over SOO0 men
are expected here for week
An invitation on behalf OF the travel
ers was extended to President Wilson to
stop off. here on his way back from the
San Francisco fair by Congressman To-
beck yesterday
Won After Fight.
The convention next summer is to be
the twenty-fifth annual gathering OF the
drummer organization. Last year it was
held at Houston. and Omaha only won
this years meeting away from other big
cities by promise OF lavish entertainment.
Tentative plans made for the enter
tainment OF the visitors include two big
dances, theater parties, Joy rides, ban
quets, clam bake in Council Bluffs and
a trip to Lincoln.
Honor Gueats.
Among the honor guests at the Rome
hotel party last night were National Pres
ldent '. j. SCnoenecker OF milwaukee,
George V. steffens and II. ]. Goessling
of st. Louis and George F. Begerow OF
Omaha, national directors. and these
state officers S. s. English and c. a.
Wirick. Lincoln; George Kelso, Grand
Island; II. j. Durham, Gibbon; r. II.
Morgan, Nebraska City; F. NJ. Collins,
Fremont and Bert Hoag OF Omaha.
Hastings was chosen as the next meet
ing place Of the state travellers, April 81,
by the state board.
A Studebaker automobile was awarded
A. J. Hamilton of Alliance.
Lobeck Invites Wilson.
WASHINGTON. Jan. 16.-(Specisl Tele-
STANDARDIZATION. Wilson was importuned
to stop in Omaha on his way back from
San Francisco by Congressman Lobeck
today. He stated to the president that
he was instructed by the Travellers Pro-
tective association in session in Omaha
to make the invitation and that they
would see to it he was properly received.
The president informed Mr.. Lobeck that
his itinerary had not been made up and
he could not therefore give him an answer
about his stop in Omaha.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
HARRIS CENSURED BY JURY
FOR NOT CALLING PHYSICIAN

\ coroner's Jury investigating the sui
eide Of Mrs. Lena Ramey, common-law
wife of Tom Harris. a labdrer, who
killed herself last week in their rooms
over 1905 Leavenworth street, yesterday
declared that the woman came to her
death as the result of self inflicted in
jury. The jury recommended that Harris
be censured for not calling medical aid
soon enough.
Immediately after the suicide, the police
placed Harris under arrest, pending ac-
ton by the county attorney.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
COMBS GOES EAST TO
TWO BIG CONFERENCES

r. L. Combs, president OF the American
National Retail jewelers. association. left
Saturday night for Chicago and New
York to preside over the mid-year con-
ference OF the national executive body at
Chicago for three days, and on to New
York for a conference with the manu-
faeturers the following week. While east
Mr.. Combs will select the advance goods
for his store. He expresses abundant
faith In the prospects for good 1915 busi-
ness
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Metz Will Build
New Home at Once

Charles Metz plans TO commence the
construction of his new residence at once,
After much negotiation he has finally
purchased. through A. F. Turkey & Son,
the Hugh Murphy lot on the northwest
corner OF Thirty-seventh street and
Dewey avenue. The lot is 124 feet on
Thhty-seventh street by 155 on Dewey
avenue George Prinz, the architect, is
engaged to draw the plans for the new
residence.
The deed carried s2S>war tax stamp.
Indicating that the sale price was $4,000
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
NEW DIRECTORS NAMED
FOR THE OMAHA CLUB

stock holding members Of the Omaha
club held their annual election last night
AZ the club rccm and formed a new board
1t directors Harry Doorley was made
director to replace Ward Burgess
whose term expires, and +. r. Johnson
and A. L. Reed we're reelected
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Wayne state Normal school.

sixty applicants were registered In the
uniform state teachers examination
Held BY the Normal on Friday and Sat
urday.
The present semester will close on Fri
day, January p, and the new term opens
the following Monday without any break
in the work.
DIT. s, Xenophon. Cross. pastor Of the
PRESBYTERIAN church and successor 70 the
late Alexander CorkeY. was visitor
Monday and addressed the students at
cOnvocation.
Last THURSDAY evening the women. OF
the faculty gave their regular monthly
kensfngton 70 the young women OF the
school Talks were made by Miss Fair
child and Miss Killen. Tea and waters
were served.
During the holiday recess a large wire
less aerial Was installed and the Wayne
Normal now has a thoroughly equipped
wireless receiving station. The members
~ the class ia college DhYsics are all
learning TO operate the wireless and are
il communication with most OF the time
stations in the United states. Signals
from the government station at Airing
tor are received daily at " a. m. and
q D. IN. Every Wednesday Prof Jensen,
lead Of the department OF physical sci
ence IN tic Nebraska Wesleyan univer-
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
STEALS DOOR KNOBS FROM
PLACE SHELTERlNG HIM

Not satisfied with his quarters, Tom
Brown iuncraut, who sought shelter at
Rev. G. w Savdge's haven on North
Ninth street. last night. stole all the door
knobs in the places officer Joe Chad
dock detected him as he was making
his escape with his pockets buldging with
the brass knobs
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
NEW CLUB ROOMS OPENED
BY THE B'NAI AMI CLUB

New club rooms In the Brandeis build
ing have been opened by the B'Nai Ami
club of young men. The rooms will
be kept open at all times TO the MEM
bers and their friends. On Sunday even
ing. January 81. the club VIII entertain
with an informal dancing party at
Metropolitan hall.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Breaks Ankle in Leap
From Window and Her

Theodore Swanson, 500 North Twenty
third street, took such hurried adieu of
woman friend at Eighteenth and Cum
ing street last night that he is spending
Sunday in a local hospital with broken
ankle. During a dispute, Swanson
jumped from a second story window with
the aforesaid injury resulting
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
women Of ssdsntary Habits.

Women who get but little exercise are
likely 10 be troubled with constipation
and indigestion ard will find Chamber
lain's Tablets highly beneficial. Not so
good as three or four-mile walk every
day. but very much better than TO allow
the bowels TO remain I'm a constipated
condition. They are easy and pleasant
TO take and most agreeable in effect. OBJ
tainable everywhere. NEUTRALITY-SUSPICIOUS..
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Bellevue College.

The Adelphian Literary society. Oldest
OF the Bellevue college literary organi-
zations, gave its annual initiatory ban
quet Friday evening. In the reception
room OF Lowrie hall Owing TO active
rushing on the part Of the society mem
bers, twelve freshmen had been pledged
and these were formally received Miss
Bernice Mitchell, Adelphian president
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Donnc College.

A special meeting ~ the board " trus-
tees has been called for Monday, January
Is az the Young Mems Christian associa-
ton building I'm Lincoln.
Basket ball is being revived by tho
girls OF the college, md regular prRc-
ticcs are held Miss Dorothea Kruger
Is coach.
The college faculty were hosts Satur-
day at reunion OF the alumni and
former students who live I'm Crete and
vicinity. About eighty assembled In the
parlors Of Gaylord hall, where they were
received by President and Mrs. Allen and
Professor and Mrs. Brown.
Tho first of a series OF five entertain
ments of the Doane College club Cor the
benefit of the gymnasium fund, was
given by the college sophomores Friday
evening January Is, IN Ice Memorial
chapel. The class presented clifford
Spencer as Nose a foot ball hero, In
a college comedy In three acts
A ten weeks course In gymnasium work
was opened at the advent of the year.
The work consists of boxing. wrestling,
calisthenics, punching bag and ring and
bar work. Director r. r. Mcconnell Is
looking forward To the work OF his wrest-
ling class with bright expectations. Otto
Maresh who has had considerable train
ing In gymnastics. Is doing fine work
on the bars,
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
DABNEY TO TALK TO THE
MlD-IERM GRADUATES

charles w. Dabney, president OF the
University OF Cincinnati. will be the prin-
cipal speaker at the commencement ex-
ercises for the mid-term graduating class
OF the Omaha High school at the high
school auditorium. January p
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Harvard ncnt. Tirrr.

NEW YORK, Jan. l6.--Harvard defeated
Princeton at ice hockey. four 10 one. here
tonight. Schoen OF Princeton saved his
team from a shutout.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
Iaseet bites and Infection Dan
neroua

Apply siosns Liniment 20 any bite.
sting or bruise; It kills the poison and
heals the wound Only &c. All druggists
advertisement
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18

sity, sends a message to the school and
rrof. BIitetl expects to establish direct
communications with other colleges Of the
state.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18
BELGIAN RELIEF FUND
REPORTED AT LINCOLN

Following lie the list of subscriptions
10 the Belgian relief fund, reported at
Lincoln:
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18

acted as toastmaster. and toasts were
responded TO by Miss Emma Ward and
Rupert kenner, on behalf OF the old mcni-
bers and by Miss Bernico Dunn and Ray
mcnd Gilmore. on behalf OF the new.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-18

FRENCH ARTILLERY pieces
Of the German Argonne region
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-30
PINOCHLE NOT so COSTLY
Widow Thought Player Left
$4,000. but 1t Was $4,000.

Maurice b. Mendhsm. a former rem-
Der of the Stock Exchange, who died
in November. 1912. after a career filed
with unusual incidents and much eX-
element. left an estate larger than his
wife believed he possessed.
Mrs Frances c. Mendham. who was
his ward until she married him, about
nine months before his death, fixed the
value of his estate az only $4,000 when
she filed his will An inventory filed
yesterday in the Surrogates' Court
showed that he left a little more than
$4,000 The largest asset of the es-
tate was a deposit of sl6,340 with the
Equitable Trust Company.
Mendham was long known as man
with sporting inclinations, his fayOrite
pastime being pinochle, which, how
ever. he played for stakes quite as nigh
as other men wager in poker. Il was
recorded that in an all-night session
Mendham lost $1,000 in cash in
pinochle game, and then, with the hope
of getting even, continued until he was
compelled 20 pledge two diamond rings
20 make up his losses.
Mendham was member Of the
brokerage firm Of Mendham Brothers.
He was a friend of Dolly Reynolds, who
was murdered in Broadway hotel, Cor
which crime DR.. Samuel j. Kennedy
was tried and acquitted