Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-09-23
CHILL WINDS PUT RED
BLOOD IN CITY TRADE
Continued from Page One

Continued from Page One
because II is so frequent a formula-at
least as far as the internal commerce
OF the city, that is, what the CITY is
selling to itself. is concerned.
Many categories of commodities and
necessities were considered, and each new
one brought host of related things into
the realm OF increased prosperity-from
vases and oysters and furs to railroads
and houses. The city's population has
taken sudden great upward bound, all
OF which the census will not recognize
but which is real nevertheless There
are all the people coming back from va
cations-country and shore are Welding
their artificial populations; for IL spring
Is the traditional season of the renewal
OF ire In the country, fall has become the
season of renovated life In the cities.
But IL is not only the returning vaca-
tionists that swell the city's tide of Iife
and the passing of money from hand to
hand which is the blood In the city's ar
teries, or the symbol of It, but also the
numbers of people whoi are taking IN
residence in the city and who choose an
tumn and its optimistic, cool. bracinr
weather as the natural time for leaving
the country life forever in favor of the
crowded streets and busy shops and the,
atres.
These newcomers and returning resi-
dents Immediately need the clothing NJ
the changed season. 1t was said by the
merchants who deal in clothing and furs
and shoes and other kinds of anparel
that the fall increase was already well
up to normal for the first cool week.
Inc same quickening wind that drove
the color into the faces OF the girls who
are now putting revived wealth of life
into the streets sent them to the fur
rlers and the tailors. and thus indirectly
mace possible the expansive reports they
made upon their improved business.
And the need of the high shoes that
replace the low shoes of summer kent
the employees of shoe stores busy-5O ner
cent more busy than in recent weeks.
FOOD SALES INCREASE.
The coming of the chill season seems
TO awaken prehistoric instincts in the
people. They prepare for winter. tbev
lay up store. An immediate boom Is noted
In the business of the grocers and all
allied branches of trade This has in
creased about 40 per cent, according To
Reno Schoch, secretary of the Retail
Grocers' Association.
There is a certain increase in the sale
OF All such things as canned vegetables
and dried fruits with the coming of the
nrst chill he said, "and this year is no
exception People seem to be as busy as
ever providing for the winter. with no
noticeable shortage OF ability to buy In
spite OF external disturbances"
DOCK street reflected his view. A walk
along this winding and teeming street. the
most picturesque thoroughfare in PhiIss
delphia, gave the continuous impression
OF the renewal OF life which autumn
brings to city Great pyramids OF
crates of peaches and apples and egg
plants ana cantaloupes and peppers, red
and green, made the sidewalks almost
m n = a n uaaA
pool OF straining horses and lurchinR
high-piled wagons and shouting team
sters-the atmosphere which we call afor.
eign for lack OF better word.
OYSTERS in BIG DEMAND.
These fruits and vegetables were going
like hot cakes, but the thing that summed
up the freshened demand, due directIv
70 1.-THE season." was found to be oysters
This is the best season for oysters In %
years. The merchants OF this ware ~
the "R months" and particularly The
first "R month";" which September n
were positively radiant about the excsI,
lence OF their oysters. The fatness ana
well-fed appearance OF them was indesa
inspiring. They are twice as much in
demand as they were at this time last
year.
''In this field the increase is nore tha.
lOV per cent over tho summer montha
said E- p. TiInmons, who has a Doci,
street oyster market. and was responsibIe
for the above comparison OF this vesr
with last. People seem TO be takins
larger orders than ever before ana
think that Is very good evidence on q
general prosperity among the peonls
Luckily they are suficiently pIenttf,,I
for the big demand"
II was pointed out that 1t must NOT h.
forgotten that with all this Increased nus
mess there was a natural Abundance ~
work for teamsters. the makers OF boxss
crates. buriap bags. paper bags and
paper boxes
"LUxURIEs'' BECOME NECESSITIES
The fall season makes many thinKa tha,
are luxuries, Or Al least "extras'' m sum.
mer, necessities az this time. This ehanr.
rs due 10 many subtle things. N n AM
partly 10 the fact that a large proportion
Of the weli4to-do section Of the popuIa-
ton IL away IN sprnmsr This neld COW
ers all such things as flowers, deeora.
tions. commodities used for various
sports, carpets etc.
a. a. q spoldlng A sons Il MAS aaia
that IN the last weak Of September ana
the frat week IN October there Il 4 sreaf
Increase OF business Ia SPORTING eooIr
sales. The football replaces the baseball
and The tide Of new life Ia lhI1 line ol
trade ID already well marked.