The Sunday telegram. [volume] (Clarksburg, W. Va.) 1914-1927, 1915-08-15

scream from every bit OF mercnauuAse
that Uncle Sam offers to the outside
world for It has come to pass that
u. s.. A. has adopted
trademark with that bird to prowess
las its central figure and intends TO at
tach it to all It's goods.
Incidentally 1t has resolved that It's
trade-mark shall become guaran-
tee OF honest goods and that 1t shall
he an instrument 70 reradicating the
wooden nutmeg" suspicion Wa1tcn, IN
certain quarters may still hang over
Its products. The adoption OF this
Trademark is a part of the made IN
|U. S. A" campaign That is just now
getting we'll under way.
This new national trademark has
been selected from LIZ 900 others sub
United in competition for a prize
offered last March by the Detroit
Chamber Of Commerce for the best
design of trademark adapted to all
GLASSES of American manuf actures- In
the design selected, which is the joint
product of regular trademark de-
signer and a New York artist, the
words made fn'' are in white let
tiers upon the eagles. breast. Bola
red letters below form the words in
the q. 8. A." Between the eagle and
"in the u. S. As' is space for the
insertion OF the name OF the city from
which the product comes.
Already Adopted.
Manufacturers OF many classes OF
goods have already adopted the design.
1T is posted in most of the foreign
consular Offices and is expected to
be especially useful in the develop
ment of South American trade. It
is simple and comprehensive and can
be readily reproduced for lithograph-
ing, color printing, stencfling or any
other form of marking. 1t reduces
with remarkable clearness. upon q
cut an eighth OF an inch square the
letters on the eagles breast may be
read without difficulty a Cut or the
design q hundredth part OF an inch
in size has also been made to demon
strate its capabilfty of reduction for
the use of jewelers. and others requ1r-
ing microscopic marking.
American trademarks have been
chiefly developed within the last half
century. They are, however, so much
more unique and original IN their ue-
signs than those of other nations tnat
they have come to be the basis OF
interesting collections in many sEu-
ropean commercial houses. Yankee
ingenuity has adapted to trademark
use almost every form of animal lie
classic mythology and current dis
coyery. American manufacturers, m
search of new and catchy words with
which to brand their products. snow
positive genius, and many OF their
coinage have already found perma-
nent places in the language.
The word .celluloid is really one
Of the early American trademarks.
This substance used for SO many pur-
poses. was originated by chemist
named Parkes, OF, Birmingham Eng
land, in 1850, and was caller Pare
Ieine. Its American manufacturers a
few years later registered the word
"cellulo;d" and this composition OF
cellulose and acid is sold under that
name throughout the world although,
legally. the only persons who have
a right to use it are the owners who
registered it over half century ago.
Used in All Ages. $50.
Trademarks are shown to have
existed almost from the beginning OF
times as they have been found among
the archives of ancient Egypt and
Babylon and appear upon the Oldest
pottery. The watermarks upon paper
are the Oldest European trademarks
now in existence dating back to the
twelfth century. The trade-mark law
of England upon which that OF the
United States is primarily founded
dates back to Queen Elizabeth.
American trademark law, however, mas
been chiefly developed. since 1870. II
has become one of Americas most
frequent subjects for legislation: me
suits for infringement of a registered
trademark outnumber those tor pat
ent. infringement an dthe sums lnVolV-
ed are frequently larger
The old trademark was sort OF
nersonal signature by the manufac-
turer designed more for credit than
for securing larger sales. The modern
trademark is the result OF keen bus1-
ness competition. The manufacturer
realizes the number OF similar prod
nets on sale. He selects a design
which will distinguish his from others
, and then begins to make IL Known.
The higher the quality OF his GOODS
the greater his need of protect1ng
himself by some mark which shail pc
the identifying link between him and
the ultimate. consumer. The United
states patent Office gives him the
exclusive right to this mark, provided
# meets all the requirements, Tor the
modest sum of $40. After that its
value increases in proportion to me
amount of advertising he gives It.
The value of the trade-mark Is Tue
solely to the degree to when It mas
become known to the public, plus the
reputation for quality OF the article
for which 1t stands.
some Worth Millions.
n il claimed that the most va1u-
able trademarks in the world are
owned by tobacco companies and
breweries. The American Tobacco
values its trademark at $25 O00,OoO
and employs force of high priced
LAWYERS continually to protect them
from infringement. One OF the suits
for largest damages ever brought IN
Denver, Colo, was won q lew montns
which alleged Colorado brewer had
inflated upon his bottles the.label OF
drink which is claimed to have
made the Wisconsin city famous.
The United States trademark law