The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-03-07
Shopping Districts Will Be
Thronged Tuesday, We'd
nesday and Thursday
Richmond Is Ready
For United Opening
Merchants and Window Ar
fists Take Wealth of Variety
Fashion Offers and Promise
Fine Exposition

Their windows taking on all the
coiors of all the flowers that blossom
forth In the spring. Richmond retail
stores Will appear in gaia attire on
Monday night. All will be in readi-
ness after days of preparation for
the annual united spring fashion dis
play in which all the leading mer-
chants will participate. The fashion
show begins with the opening OF the
stores for business on Tuesday morn
ing and viii continue through Wed.
nesday and Thursday
The Broad Street and Main Street
merchants viii make the most elab-
crate and the most expensive opening
displays ever seen in Richmond and
there Will be everything in the shops
that make glad the heart OF the fol-
lower OF fashion.
Not only in the clothing lines, but
business houses in the house furnish
ing ana home making lines. and in
such lines as Jeweiry. drugs and toilet
preparations. and those handling foods
and good things for the inner man.
viii the opening be made the op-
portunity for presenting the best OF
everything TO view OF the shopper.
TO Suit All Tastes.
Such work has been done by the
artists In window dressing. In max
ing their plan for the opening ex-
hibits, that the show will present
10 people of all tastes exactly that
article which they have sought or
desired, The windows will he made
typical In their presentation Of spring
goods. of the stocks the interiors OF
the stores have for the pleasure and
comfort OF the people of Richmond
and Of the surrounding territory The
best will be put forward in the most
attractive manner possible, and there
are many possibilities in the keeping
of Richmond's window dressers, than
whom there are not greater artists
in the country.
What they can: do has been shown
Richmond on former occasions and
each promises to outdo his previous
effort. and TO outdo the man next
door. The windows will vie Cor the
glory that will be reflected upon them
In the smiles of the visitors whose
pleasure and satisfaction will prove
more marked than at any time In the
past.
The interiors of the stores too,
will take on their spring dress. After
the many novel window effects have
been delightful feasts for the eyes.
shoppers. who have been waiting to
see what will he worn this spring
and summer. will find that an even
more splendid showing has been pre-
pared inside. The showing made on
the counters. the, shelves the cases
and walls Will be the most complete
and the great variety of goods will
meet all requirements Of those who
would follow the dictates of fashion.
VIII Instruct and Interest.
The trip made 10 Richmond's shop
windows will be Instructive as we'll
as interesting and the most fasfi-
dious will be shown how well Ameri-
can designers measure up In the mark
set by the European siyle-setters,
who have for many years practically
monopoliged this branch of endeavor
There will be in every shop some
of tho newest foreign ideas. but most
of them will make 4 stronger and
much mere varied showing OF Ameri-
can designed and American made
stuffs and patterns.
The skill OF the American will be
more fully demonstrated than ever
fCnuf}nneA IN Cfytb p11as