davidaulloa/AmericanStories huggingface dataset:
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31
Along the Main Line

ARDMORE-Mrs ]. Howard Brown Will
give small luncheon at her home on
Edgewood avenue on Monday. Among the
guests will he Mrs. Lewis l.. Smith, Mrs.
G. T.. Martin and Mrs. George .. Piersol.
Mrs. Walter Gardner Is entertaining
Mrs. r. Hutton, of Pittsburgh, for few
days
Mrs. Katharine Keylor is spending the
holidays with her parents, DR., and Mrs.
]. Is. Keylor. of Cochranvile.
NARBERTH-Prof. and Mrs, John Il.
Alker. of 2l3 Forest avenue, announce the
engagement of their daughter. Miss
Rhoda Lightcap Alker. to MIR. Alfred l..
Cults, son of Mr.. and Mrs. Samuel A.
Cults, formerly of New York.
Miss Margaret Eyre entertained 20
guests at cards on Monday afternoon Mt
her home, l23 Woodsde avenue. In honor
of her guest. Miss Pauline Nickerson, OF
Ocean City, y. j.. and Miss Bertha Redi-
fer. of NRrberth, who Is home from state
College for the holidays.
HAVERFORD.-Ther will be n special
dance at the Merton Cricket Club this
evening, when the casino will be attract
lively decorated with poinsettias. holly
and evergreens.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Mr.. and Mrs. John War;. Jr., Of Abing-
ton. have returned to their home. after
having spent several months travelling
throught the West.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Mrs L. EdrcdEc Pcnnock. Of 5722 Greene
street. has us her guest Mrs. William
Davidson, Of Dobhs Ferry, on the Hud-
son Mrs pcnuock was hostess at
small informal tea given i'm Mrs David
sons honor Wednesday afternoon. She
will give Il family dinner on New Years
Day.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31
MISS MARGUERITE FORESTER BURTON
Bala-CynWyd

Miss Del Rose Macan. of Montgomery
avenue. Cynwyd, entertained at small
tea yesterday afternoon in honor OF Mrs.
William \. Macan. Jr.. Mrs. George {.
Macan. Of Gaston, Pa. and Miss Margaret
Fcchtler of New York, Mrs. George Ma
can and Miss Fcchtler are spending the
New Years holidays with Miss Macan.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

The Woman's Club, OF Cynwyd. gave
delightful musical and movlng- picture
performance Wednesday night Mt the
Fire House, on Montgomery avenue. Gym
wyd The proceeds were for the benefit
Of the Cynwyd Branch Of the Red Cross
Society, which is about to be rcorEnnized
for the winter.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Mr.. and Mrs. Frederick II Hall OF Oak
Lane. will have as their guests this oven
ing Mr.. and Mrs David H. MeEil. of 1873
Market street, Wilmington. Del. and Mr..
and Mrs. Albert r. Endow, of Merchant
vile
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Miss Margaret Glynn. Of Bala. left yes
terday for New York where she Will visit
Miss Irene Godfrey and Miss Rose Cod
frey.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Miss Helen Nuss entertained the mem
hers Of the Sigma Beta Phi at her home,
204i North 18th street. at an informal tea
Tuesday.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31
North Philadelphia

Mr.. and Mrs. Isaac Field. of 1923 North
33d street. announce the betrothal Of their
daughter, Miss Clara ID, Field, TO Mr..
Harry Promlslove.
Miss Adele Steele has returned TO her
home. 1921 North Broad street from the
National Park Seminary where sho Is
attending school.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Miss Anna Cree gave a luncheon and
card party this afternoon at her home.
1881 West Allegheny avenue.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Mr. md Mrs Joseph Hayward Roberts
Of 6l5 Lincoln drive, urc entertaining Mr.
and Mrs Frank K Roberts. Of St Joseph
Mo. as their guests for the holidays.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31
STRAYER'S Tbs Best business School
DANCING

THE c. ELLMOOD CARPENTER STUDIO.
lI23 Chestnut Private aud class lessons.
day aud evening. IN newest steps. Telephone.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31
MISS ELEANOR SEAL wUNDER
Germantown

avenue, will return from Il visit to New
York today.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Miss Charlotte Brooke, Of 5235 Archer
street, has left for Pottsvilo where she
will be- the guest of Mrs. Barlow Cullum
for a week
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31
Delaware County

Mr. Franklin Butz IS home from Read
lg tor the holidays.
Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-31

Benjamin Baron, Mr.. Edward Bruner, Mr.
Harry Luct Mr. Samuel Braitman, Mr.
Albert Walllngsford and Mr.. Samuel
Pine Bluff daily graphic., 1915-01-15
PSYCHOLOGICAL. DR. l.. N. KNOX
 DIES SUDDENLY
Brother of Gen. R. M. Knox of Thi City Expires at Water Valley,
 Miss.

News was received here yesterday Iafternoon of the death during tEt day at his home at Water Valley Miss, of Dr. c. N. Knox, young brother of Gen. R. M. Knox of this city and of w. H. Knox of l'atesvll.e Miss The news caused much sorrow among the friends of deceased hera, and was a shock to the family, nav ing come suddenly.
 Dr. Knox was a native Of Milan, Tenn, and at the time of his death was 75 years of age. He entered the Confederate army at the beginning oi the Civil war, being one of the slX Knox brothers, five of whom serve' throughout the civil war in the Southern army. pr. Knox served ii' General Longstreet's corps of Gena:- al Robert E. Lees army of Northern Virginia. and lost his right arm duS- ing the seccnd days fighting of the battle of Gettysburg.
 The deceased gentleman had often visited in Pine Bluff, and was well known to a number of the Confeder- ate veterans of this city. He is sn"- vived by his widow and several ch T. dren. Funeral will be held at Water Valley
Pine Bluff daily graphic., 1915-01-15
EASTERN STAR
 HEAD IN CITY
Mrs. Minnie Maxwell, G. w. M., Participates in Impres-
 sive Work Here.

With impressive ceremonies, con- ducted by Mrs. Minnie Maxwell of Little Rock, grand worthy matron of 1he order, the ladies of Union lodge, Of the Eastern Star, installed newly elected officers at Masonic hall last nlght. There was very large at tendance of members of the lodge, as well as of master Masons and their ladies. who had been especially in- vited
 Mrs. Maxwell not only conducted the installation exercises, but made an interesting address on Eastern Star work, particularly in it's rela- tlon to the Masonic Fraternity. Mrs Laura Cobb of Hot Springs, worthy ma'ron of the Eastern Star chapter Of that city, was present at the in- stallation last night.
 Mrs. Lizzie Burke, worthy matron Of the lodge, delivered an address oi welcome to the guests of the lodge following a musical selection by Miss Edna Smith. The anthem, Like as a Father" was rendered by vocal quartet, Miss Readma Dansby, Mrs H. C. Wilson, E. B. Culpepper and E 0. Osborne. with Mrs. Frank Thomp- son as accompanist. Then followed the installation ceremonies, after which Miss Edna Smith rendered a piano solo.
 Mrs. MaXwell's address on the work of the order was followed by a vocal solo, Absent" by Mr. Culpep- per, and then Worthy Patron Charle: A. Gordon spoke in interesting man. ner on the lodge and it's work The song. God Be With You Till We Meet Again." was rendered, after which Rev. w. J. E. Cox dismissed the gathering with a blessing.
 Delicious refreshments were serv- ed during the evening by the ladies Of the lodge to the members and their guests, and the affair was one of the most delightful and enjoyable ever held by members of the Masonic orders Tn Pine Bluff.
 The new officers installed are as follows:
 Worthy matron, Mrs. Lizzie Burke, worthy patron, Chas. A. Gordon; as- sociate matron, Mrs. Frankie Langs~ ton; secretary, Miss Eunice S'4nons; treasurer, Mrs. Mary Lee; conduc- tress, Mrs. Nora Bays; associate con- ductress, Mrs. Sara May Townsend; chaplain, Mrs. Eva Paul; marshal, Mrs. Elizabeth Seabalt; Ada, Mrs. Maud Groves; Ruth, Mrs. Mamie Cooper, Ester, Mrs. Anna Frouge: Martha, Mrs. Anita Thompson, Electa. Mrs.. Daisy Ferguson; organ ist, Miss Pauline Hercher; Gardner, Mrs. Vesua Davis; sentinel, M, l. Case; treasurer penny fund, Miss Myrtle Holt.
Pine Bluff daily graphic., 1915-01-15
NEGROES DEATH BASIS
 OF S5OOO DAMAGE SUIT

As administrator of the estate of Robert Hodo, a negro, Attorney Creed Caldwell yesterday filed suit against the Arkansas Short Leaf Lumber company for $5OO0. Hodo was crushed to death by log while he was in the employ of the defendant company on August 26. Of the full amount clalmed as damages, $2500 is asked for the heirs and $2500 for the estate.
 Eaton Must Pay
 In the divorce suit of Lula Eaton vs. Ed Eaton, ChancellQr J. M. Elliott issued an order directing Eaton's em- ployers to pay to attorney for plain tiff $3O month for the benefit of plaintiff and five minor children. The order was entered upon com plaint of plaintiff that the courts in- structions for defendant to pay the money had been ignored by him.
 James billiard was granted a dA vorce from Luvenia billiard on the ground of cruelty. Plaintiff agreef to pay defendant $50 in lieu of ali mony.
Pine Bluff daily graphic., 1915-01-15
WOODMEN INSTALL.

Installation of officers was sh' principal business transacted last night at the meeting of the Pine Bluff camp of WOodmen of the Worlc there being large attendance Of members of the camp. A large class = candidates was initiated with ap- propriate exercises.
 New officers, to serve during tEe ensuing year, were installed as fo'- lows:
 J. R. Parsons, consul command ar i; A. J. McGhie, advisor lieutenant; P. G. Shelby, banker; OLE. Perry, clerk; F. P. Lytes, watchman; J. w. Val lace, escort; s. J. Bumpass, E. 4. Sheppard and J. M. Simpson, mana gers; Drs. Williams, John, Palmer, Woodul, Stewart, Spillyards. Brun- son and Luck, physicians.
Pine Bluff daily graphic., 1915-01-15
GEN. R. c. SHAVER. Taps Sound for "Fighting BOb'
 Shaver.

Ashdown, Jan. 14.-Gen. Robert G. Shaver, affectionately known to many veterans of the Confederacy as "Fighting Bob" Shaver; native Tennesseean who located at Bates vile early in life, organized and led two regiments in the Confederate army, and who was compelled to flee to Yucatan at the end of the war to escape persecution by "carpet bag gers," died at Foreman last night. General Shaver returned from Yuca- tan to Arkansas in 1872, and since 1898 had practiced law at Mena. He was stricken with paralysis recent iy, and since then had been with his daughter, Mrs. P. B. Williams at Foreman.
 The funeral will take place tomor- row at Center Point, where the gen erals wife, who was Miss Wingo, was buried thirteen years ago.
Pine Bluff daily graphic., 1915-01-15
EAGLES WORK AND PLAY.
Installation Ceremonies Followed D.
 Dutch Luncheon.

The new quarters of Pine Bluff aerie No. 2C9, in West BarTaque street were crowded last night with mem bers of the lodge, gathered to attend and participate in the installation ex- ercises, and to enjoy the Dutch sup per served after the business sass on of the organization.
 The Dutch supper was well served and was made the occasion for the exchange of many felicitations ovel the establishment of the lodge in its own home, which was dedicated only about a week ago.
 The officers installed were as fol. lows:
 c. A. Goshorn, worthy president F. M. Levine, worthy vice president Elmo Reynolds, worthy chaplain; :! w. Ewing, worthy past president; W c. McBryde, worthy secretary; F. T Fucker, worthy treasurer; Tom Mitch ell, worthy inside guardian; Peter Mustacchia, worthy outside guardian E.. H. Sammons, worthy trustee.
Pine Bluff daily graphic., 1915-01-15
Maecabee Ladies Install Officers.

Officers were installed with impress siVe exercises yesterday afternoon by the Ladies of the Maccabees of the World. at their regular meeting al K. 0. P. hall. There was q large at tendance and after the business ses- sion delicious refreshments We're serv- ed which were greatly enjoyed.
 The officers installed were:
 Mrs. Ida J. Toney, commander: Mrs. Mary c. Lee. lieutenant commander; Mrs. Jennie Whelan, past commander; Mrs. A. w. Troupe. record keeper: Mrs. B. l.. owen, finance auditor; Mrs. VI. Bann. lady-at-arms; Mrs. Sallle Knox, sergeant; Mrs. c, Cross, senti- ncl and picket.
Pine Bluff daily graphic., 1915-01-15
DEMAND FOR THE EFFICIENT

Alert, keen, clear headed. healthy men and women are in demand. Mo5- ern business cannot use in office, fac tory or on the road, persons who are dull. lifeles, inert, half sick or tired. Keep in trim. Be in condition that wards off disease. Foley Cathartic Tablets clean the system, keep the stomach sweet, liver active and the bowels regular. Mann Pharmacy.
Pine Bluff daily graphic., 1915-01-15

Little Rock, Jan. 14.-Ernest Tip ton today resigned as secretary o1 the Arkansas railroad commission and became deputy state treasurer. succeeding R. G. McDaniels, who was sworn in as state treasurer in suc- cession to John w. Crockett. Chair man Dowland of the railroad com mission announces that on account of the financial condition of the state, the positions of secretary ant rate clerk will now be. consolidated H. M. Gregory, present rate clerk will fill the new office.
Pine Bluff daily graphic., 1915-01-15
Henry R. Kunz.

The funeral of Henry R. Kunl who died Wedn ~sday at a loca hospital, was held yesterday afttr, non, with services at the mortuar7 parlors of Ralph Robinson & Son and interment in Bellwood cemete :: Members of the Cigarmakfrs' Union of which deceased was member, at tended in a body and served as pall- bearers.
 Deceased was a native of Thorn, Germany, bod been in this county many years, and had served in Third regiment, United States infantry from which he was honorably dis charged. He left no near relatives.
Pine Bluff daily graphic., 1915-01-15
I Good Plaster.

Meritol White Eminent is splen. did application for Sore Throat, Cold on the Lungs, Group and Pains in the Chest. Saturate a piece of flannel cloth with the liniment and use as a plaster. It is very penetrating, will not blister and is very effective. Prices 25c, soc and $1.O0. W. l.. Dewoody & Co.,, exclusive agents.
Pine Bluff daily graphic., 1915-01-15
Lotus CotiliiCn Club
 Entertains Again Tonight.

The Lotus Cotillion club will giv= another of it's delightful entertain ments tonight at the Hotel Pines, and arrangements have been completfl for what promises to be a most en- ioyable affair.
 The cafe at the Hotel Pines viii be open between the hours of l and ? o'clock a. m. Saturday, as an &C., 1 commodation to the guests of 'Ae Cotillion club, and the hotel manage ment has granted permission for the guests of the club to dance i'll the dining room.
 Miss Julia Houston spent yestar- 1 day at Little Rock. Mrs. J. w. Mann of Carlisle is The guest of her aunt, Mrs. B. R. Donaid- son.
 Mrs. $. G. Seabrook has as her guest for a few days, Mrs. J. Rou5e Of Prescott
 Miss Margaret Gadberry of Little Rock is the guest of her aunt, Mrs. T. D. Noble, 617 Ash street.
 Mrs. John H. Tucker, ST., has gone to Little Rock, for a visit with he' daughter, Mrs. w. J. Jernigan.
 Mir. and Mrs. Evan Rogers of Kingsland are spending the spending the week with relatives in Plae Bluff.
 Mrs. Louise Nowlin has returned from Shreveport, La., where she visited relatives and friends the past few days.
 Mrs. Arthur Mills and daught' r Katherine have returned from wal mt Lake, where they were the guests the past few days of MT. and MIS- Bert Perkins.
 The regular monthly meeting O. Pine Bluff Chapter, Daughters Of tae American Revolution, will be he'd with Mrs. E. A. Peck Tuesday, Janu- arv 1e, at 2:15 D. m. Mrs. Wasseil, state regent, will be present at tA<, meeting and full attendance oi mc", ,bers Of the chapter IS belhs urged.
 Miss Mamie Nichol was hostess Wednesday afternoon, complimentary to Miss Grace Whitaker of North Adams, Mass, at a delightful bridge party for the young matrons and tne,s mel nassed o"n in most enjoyable manner, delicious refreshments being served by the hostess.
 Miss Pearl Levey has just recelveo shipment of hand.made oans ab clothes, which are on display at ,ne ae Pines hotel, room PIP. She invites ;rsnection of these dainty garments to to- be had from infants sizes to SIX SIX months m She will also take orders for n baby layettes.
Pine Bluff daily graphic., 1915-01-15

The liver loses it's activity at tines and needs help. HERBlNE is an ef- fective liver stimulant. It also puri- fies the bowels, strengthens digestion and restores strength, vigor and cheerful spirit. Price soc. Sold by w. l.. Dewoody & Go.
Pine Bluff daily graphic., 1915-01-15
|yic!,ol Entertains
 .+;cn Bridge Party.

fs Mamie Nichol entertained q
 of friends last evening at an |on bridge party, at her home in
 sixth avenue. The affair was highly enjoyed by those present, bartv consisting of Misses Eliza 1 Adams. Emma Wilbourne, Leyl
 Miss Garner of Marvel, Arx., Fddjns. Emma Monk, Margaret |body Messrs. Tom Collier, John knder Charlie White, Fred Bring 1 sam Coles, Allen T. Eskridge of |ski Va, Curran Nichol, Alex Ipl Mr. and Mrs. Leo M. Andrews.
Pine Bluff daily graphic., 1915-01-15

Xmas is coming. Naturally Dunt- ley Cleaners and Hoosier Cabinets will be among the most popular pres ents. Sold by Reap & Crawford Furni- ture companl. If
Pine Bluff daily graphic., 1915-01-15
Wood for Sale

16 inch length, delivered to any part of the city for $1.5O per load. Also do hauling. Telephone 1879, wood yard 18th and Plum.
 N. C. MASSTNGALE.
Pine Bluff daily graphic., 1915-01-15
S c e | s Y

w. Martin, C. M. Williamson, At Knox. H. K. Toney, D. H. Saunders, w. F.. Coleman, A. G. Bedell, F. G. Bridges. Mac Cook, C. F. Moore, Mary Lewis, P. G. Storms, Alan Orto, Turner Brad ford.
Pine Bluff daily graphic., 1915-01-15

Tom Madding, who was operated unon a few days ago at the Clark Sanitarium, is improving rapidly ani will be able to return home within the next two or three days.
Pine Bluff daily graphic., 1915-01-15

Now is your chance to buy gas Heating Stove at a bargain. See them at Cleveland Matthews Hdw. Go. If
Pine Bluff daily graphic., 1915-01-15
DRESSMAKING.

Afternoon and evening dresses a speciality, for information call tele- phone 1858. 1-1O-6t
Pine Bluff daily graphic., 1915-01-15
Leseue Ladies
 S,.ciaI Session.

success in every way and a most
 Fable affair, was the social gath
 for the ladies of the East Pine 1 Civic league, at the home of Mrs. schunck, 2221 East Sixth ave- {yesterday afternoon. l Iere was absolutely no mention ] at any time during the after of the business matters of the ibization, and the entertainment : tded for the gathering was thor |lv enjoyed. The program carried (Eas as follows:
 Scussion, led by Mrs. C. Dannen- |ading. Mrs. F. M. Culver. E Egestions. Mrs. s. E. Williams. bur Gent ration" group, Mrs. M. krkham of Detroit, Mich; Mrs. J. |aunt, Mrs. J. E. Potter and Miss bhine Potter.
 king Pictures, Mrs. c. c. Bane, J. A. Terrell and Mrs. R. l.. Rol- |tr Fortune Teller,' Mrs. F. H. |pnds.
 Delicious salad course was served bg the afternoon by Mrs. Schanck was assisted by Miss Mildred krs and Miss Mildred Goshorn. A. J. Guenther presided at the < s register and the guests were |ved and welcomed by Mrs Guy kintoE, Ms, VI s. Frank, Mrs. 5. Hack, Mrs. c. T. Moore and Mrs. l. Seibold.
Pine Bluff daily graphic., 1915-01-15
Eyable Bridge
 .iSiting Girls.

fs Howell Westbrook gave a very ;htful bridge party yesterday af- bon in honor of her guests, Misses Bon and Hall of Fayetteville. The was beautifully decorated with Rrney roses, and the party was Fd at fourteen tables, at which q ccurse luncheon was served after game.
 |e it"st prize, hand-embroidered
 w slips, was awarded Mrs. Brun-
 The guests prizes were also [somely embroidered pillow slips.
 consolation, silk hose, was pre- ed to Mrs. Jim McCammon.
 pose present were Misses Selma tin, Ione Hearin, Mary Dale Roo- Pn Eddie King, Georgie Mae List, ie Fox. Emily Fox. Leyl Cross. B Garner, Emma Dewoody, Rosa tin, Margaret Dewoody, Elizabeth hs, Lillian Philpot, Ollie Eddins, che Fox, Mae Reynolds, Elizabeth pber, Mamie Nichol, Mesdames les McCammon, Will Collier, fge W. List, w. T. Woodbridge, Brunson. Frank Reeves, N. E. thtwell, Veo B. Alexander, Tom pam, Finn Hut, J. s. Jenkins, Van K, B, D. Luck, E. T. Miller, Sor- E Dewoody, E G. Rosenberger, J,
Pine Bluff daily graphic., 1915-01-15
Use Red Ball Lemons

Order Red Ball Lemons, too. Use their juice for salads and in other dishes that usually call for vinegar.
 Lemon juice is more healthful-mor of 1t should be used at this season of the year. Note the added delicacy of flavor.
The Republican. [volume] (Oakland, Md.) 1877-current, 1915-11-18

EVEN the most careless vision can see
in the recent elections in the several
states trend toward the return to
power of the Republican party and the
prediction is freely made that next
year this will be the result. The Pro-
gressiyes have largely returned to the
old party and with a united front a
clean sweep is looked for. We suppose
the Tariff policy, more than any thing
else, can be blamed for the failure of
our Democratic friends to retain the
power given them at the last presiden-
tial election. Our people are convinced
that Free Trade is not conducive of
the best results and even the war and
the business incident thereto, cannot
obscure this issue. And as a result the
people are merely waiting for the op-
portunity for the return to the policy of
Protection which has done so much for
the upbuilding of our country.
The Republican. [volume] (Oakland, Md.) 1877-current, 1915-11-18
NON-ADvERTlSlNG MERCHANTS

Although merchants in the smaller
towns and cities throughout the country
are the ones who complain most bitter
ly of the competition of mail order
houses, many of these very men refuse
to adopt the means which made COM
petitors prosper-a advertising. In a
recent issue of the Chatham IN. W
Courier, the editor makes some very
interesting and pertinent remarks re-
garding the non-advertising merchant
THE country merchant deplores the
fact that mail order houses are making
inroads on his patronage. How did
they do it? Did they send repre-
sentatiyes into the rural communities to
solicit trade? Did they simply open
their places of business and wait for
customers? They did mot. They obtain
ed all-not a part but ALL-of their
patronage by the use of printers ink
They advertised. The average loca
merchant does not seem to realize, even
with this gigantic object lesson before
him. that the means employed by these
concerns are also at his disposal
Through the medium of the printed
word they tell the public what they
have to sell.
Experience has shown that quality
for quality the local merchants prices
are no higher than those of the mail
order house and they save the purchaser
transportation charges. The difference
is that the mail order house tells the
public what it has to sell and the non
advertising merchant does not
the latter frequently advances the
argument against advertising that
everyone knows where his store is and
what he has to sell. He is wrong.
Everyone does not know what he has to
sell. If he doubts this let him compare
his present stock with that of five years,