Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-01-18
VDBSFRIAL LIGHT
nCTY # HIDDEN BY
NODESTY'S BUSHEL
M, Urge Manufactures,
a Philadelphia Products
ual Become Universal
tlsl,sehoId Phrases,

modesty of Philadelphians' which
,bem from exploiting the Indus
on,lnenee Of this city, is, in the
n many manufacturing leaders,
,eason why Philadelphla's man
IN produots are not famed the
.,sr tn the extent they should be
,,s this recognized reluctance of
sl,,hions TO praise their city will be
IN, aims of the campaign now be-
.,soted by trade bodies to advor-
a, cts as the leading producer Of
...el sellers in America.
~ he plans oil the business and
,dos have been perfected an ex-
"a oavertising campaign which will
ph1adelphia wares a household
tor standard quality In every lead
s.. IN this country and abroad, Will
IN oMade in Philadelphia" VIII
standard OF excellence surpassed
none ,.,.. .,....,,t...
4. ~ sssn working to complete the details
. n campaign. and the cooperation OF
the leading representatives OF
es.aelnhla's manufacturing establish
i IN ms been assured. The Importance
\ /, N. rovement was emphasized today
esrps D. Foss, Jr., secretary TO Mayor
,Eirkenburs,
Nj Foss said
sphadelphians are too much inclined to
n. ,hsir light under bushel. a city OF
\ .'.A sniendii Industries, whose name at
j .e.sd 10 an article of manufacture is
I 4 SYNONYM Of excellence, should wake
4 4 n me advertising value there may be
\ s.aolting the phrase, Made in Phila-
f iaShia' A few Of our great industries
4 ~ rord-famous; others of our industries
NJ, brlk smaller, with united effort, may
i 4 made equally famous.
fhere is in Philadelphia a population
= killed artisans in diversified industries.
4 NM in ideal home conditions, turning
N prodncts enormous in their aggregate
~ famous for the standards of excel
'tb6 they maintain. A little more am
|N6sas in emphasizing these well-known
ha and exploiting them, through a
rrlN and intelligently directed cam
MIN. In the markets of the world, will
raty add to our good city's prestige
iri prosperity"
one fact regarding Philadelphia which
lao be published broadcast is that mo- e
sfsets and rugs are made here than in
,ay other city in the world. While this
h generally known among dealers and
|r,naiacturers, business men feel thar
|ht Purchasing public should be brought
h recognize 1t as well.
MILAN ]. EldrldgeS of Hardwick ~
|E,gte, rugs and carpets, said today that
|tne Of the reasons why Philadelphia in
|tlstrlal Importance Is not properly recog-
Med is the fact that this city has been
nhsfsd to make the goods and allow
yeB York to sell them. Mr.. Eldridge
ssssd.
Philadelphia is the leading city. not
oAly Of the United States, but of the
world In the manufacture of carpets and
np More carpets are made in this city
|tiin ID ali the other cities in the United
|esls together We manufacture here
he eafpets ingrains, tapestry brussels |
sply BRUSSELS velvets. administers, will
snse Smyrna rugs and a number of spe- |
III gaaves."
i connection with the project to ad-
ysdise Philadelphia through it's wares,
W Eldridge believes an endeavor also |
lAoald be made to let the world know |
" tfS fhotVtlC IJlflS mere, llle DtuulltS
y Falrmount Park and other attractions |
Hhlfh will bring travellers and will make |
hls threc-day instead of a three-huur |
licppiug place
al. eattell. city statistician, who has |
nads careful study of Philadelphia's |
Industrial problems. said in commenting |
lqoa the project;
It's most important to boost Philadel- |
IAA At the present time because the |
,lfeAatiye markets of New York and
s1lrago have received terrible blow
non Tie recent depression and from re-
'el legislation. and for this reason they
W haturally give more attention to de-
l.epng their Industries in the future.
.na roneentration which formerly was
l'ased upon speculative activities now,
q part al least, will be devoted to manu- |
.s'sflAs' For Philadelphia to maintain |
Y Pace Vide advertising of our merits |
noE Necessary.
rs can produce a wider range of the
!. ,..1aIseIured articles, required abroad, |
nlgher quality and at lower price |
&" any other city in the world. but we |
" Aov handicapped and we will be |
sqleapped untll we secure cheaper |
'ssns pt direct distribution.
rs nave been building homes very |
..e't Tor the last Is years To make |
u. =. nomes profitable investments for |
sshsrs they must be continuously oc- |
- Ihls occupation can only result |
M y. continuous increase year by year
" = men composing our army of skilled |
/. aopeiul talk, constructive work. letting
d x snow what we are and what we
q 90 Is policy therefore which prom
i. pis return in dollars and cents. not
I. . 70 those engaged in manufacture
e put TO every retail merchant and to
FV'essional man In Philadelphia. i"