The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1915-09-03
WHAT THE BOY NEEDS.

In view OF the interest displayed "a
the public playground movement, tue
following by II. Addington Bruce IN
the Kansas city Times. discussing the
problem of the growing boy, should be
Of unusual interest here:
Give him a chance to run. to jump
to play ball, to sport on the flying
rings. and you soon will notice q
change for the better in his conduct
unless indeed, he Is the unhappy IN
mate Of home whose influence tend
to make and keep him vicious.
But, If the home influence be not
altogether bad, the playground is like
IN to proye decisive factor In his re
demption. To the truth of this ample
evidence is forthcoming from police
men. teachers and social workers VINO
have had experience OF congesleu
district before and after neighDor'
hood playground was established IN u
"The playground furthermore pene'
fits another and most numerous CLASS
of Juvenile delinquents.
These are boys whose pnyslques
are below par. Aenemic and poorly
nourished, their brain does not get IN
blood supply necessary for Its prope.
Hence their power "
viii and to reason is impaired.
"Given any temptation to WRONG
doing, they readily yield to II, not oe-
cause they are innately wicked, but Do
cause thew lack resistive force.
"They need upbuilding by exercise
in the open air, and this exercise
they can get in sufficient measure oniy
In the public park or playground.
.In the Fairgrounds. too. II II Is un-
der the direction of competent PA,
master. they are assured OF menta,
discipline that viii bring out the good
qualities possessed by even the worst
of boys.
"By all means, then, let every Cit.
zen who has the welfare OF his CITY
really at heart, support the playground
movement
Dollar Day, Sept. g..
PERSISTENT ADVERTISING PAYS.
Marco Marrow, OF the department
NJ journalism, University Of Kansas.
recently made some remarks about
newspaper advertising, that are very
much to the point. He said, in part:
..The newspaper Is in reality a pub
liz service institution, a public utility
privately operated. Now, advertising
is mart of the papers public service
that business news land that's what
advertising isl Is Of as great import
ance as social or political news. There
is a mutual ndependence-the COM
munity needs the paper; the merchant
must have the advertising: the pub
fisher must have the money. The day
is gone when the publisher dare ask
for business. Just because he needs
the money but the fact remains that
the business men and the community
need the paper. Newspapers should
give advertisers genuine service. and
solicit their business on business
like basis.
perhaps one Of the greatest rea-
sons why non-advertisers are not reg
ular users Of space is this-they have
used one or two ads and then stopped
of course, no big results, perhaps
no tangible returns at all have been
realized from such haphazard attempts
at publicity-so, these people are firm
" convinced In their own minds that
advertising in newspapers does not
pay. II the campaign method has
been insisted upon by the publisher,
the results would have been better
and larger. To make success of ad-
vertising In newspapers, all OF those
haphazard. hit-and-miss (more often
miss) methods of advertising must be
abandoned, and get at 1t in q system
attic, persistent. business-like method
make an advertising appropriation
and stick to 1t. Advertising Is a
great force in business, but it can't
do the impossible. If you expect to
get any good from It. you must keep
it ON the job make 1t work while
you Sleep"