The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1915-09-13

reciors Of the Studebaker Corpora
ton Is J. n. Studebaker. He IL the
only one left of the 1--WE Studebaker
sons who founded the business.
The men who are associated with
him today in administering the af-
fairs OF Studebaker are truly Stude-
baker men. This is but natural. for
any man who is closely connected
with the Studebaker organization
cannot help but be inspired with the
Ideals and purposes upon which the
progress and success Of this great
business have been SO clearly found
ed.
When Studebaker selects men,
methods or machinery. the selection
is made IN the light of Studebaker
honesty and integrity. II a man or
set of men can better build Stude-
baker character into Studcbaker pro-
ducts, Studebaker selects such man
or men. II particular kind OF ma
chine does better work than another
kind of machine, that machine is OBJ
tanned without question or price.
The name "Studebaker" today, its
reputation and goodwill in all parts
OF the world, are worth, as plain
business assets. millions OF dollars.
Yet single act can destroy the
reputation which has taken years to
build. A single mistake in the man
ufacture OF Studebakcr product
would. jeopnrdize the entire value and
goodwill of the name of Studebak-
err. Therefore Studebaker must make
sure, not merely for sentimental rea-
sons, but selfishly, because of good
sound. common, business sense
No man who works for Studebaker
can lose sight of the prestige that
goes with the name Studebaker. He
is proud that his ability justifies
Studebaker in selecting him, and his
pride is built into every piece of
Studcbaker work.
Vice-President James G.. .Heaslet is
in charge of both engineering and
manufacturing. There is probably
not man in the United States to-
day more thoroughly familiar with
the development of the motor car
than he is.
1t is very rarely in a manufacture
ing organization that one finds the
engineering and manufacturing de-
partments so tremendously co-ordi-
mated as they are in the Studebaker
organization, but harmonious CO.
Studebaker organization since the
days of the five brothers.
With Mr.. Heaslet and his asso-
ciates il is not merely a question of.
is this good enough" but. rs it
good enough for Studebaker?'
Quality is the first consideration
The writer was in conference not
long ago, when a certain question of
policy came up and First Vice-Presi-
dent A. r. Erskine, in passing upon
it, said, when it comes to quality.
there must be no compromise. We
must be sure we are right. first; then
we can take up the question OF cost
afterwards. We would rather have
no customer at all than dissatisfied
customer"
"Studebaker must make sure. 2
This is why .studebaker has one of
the most competent engineering or
CARNATIONS in the motor car manu-
featuring business. The average of
the ability of its men is very high. 1t
is not an organization of one star
and a few assistants. 1t is an or
ganization of men all OF star caliber.
James G. Heaslet, as head of the
Engineering Department, is one of
the great automobile engineering au
thorities of this country. His ex-
perience dates back to July |. 1897.
He is one of the original designers of
gasoline motors, and his talent and
experience have been concentrated
on this work for eighteen years.
He knows where the best automo-
bile engineering ability in this coun-
try and abroad can be found.
Through this knowledge ne has de-
Veloped the present organization of
engineers. They have been attracted
by the resources and by the oppor-
tunities OF Studebaker.
They are the kind of men who are
proud to work for a company like
Studebaker.
Continued tuesday,