The Sun. [volume] (Price, Utah) 1915-1932, 1915-06-25
WEEKLY NEWSPAPERS GROWING EVERY
DAY IN POWER.

Recent suspension Of a weekly newspaper in
New York state gave rise to the remark by a con
temporary daily that "the day Of the weekly has
passed" This statement, of course, did not g
unrefuted On the contrary a number Of pub
fishers of weekly newspapers Immediately camt
to the defense of their publications, which, as 9
matter of fact need no defense at all, for they
cover field which the daily cannot touch. Az
the editor of the Dryden IN. " Herald justl'
SAYS, weekly newspapers are local papers, hand
ling the news of their immediate localities. They
serve their readers and their advertisers as eff
GENTLY as other newspapers, and in many cases
more so.
! The wideawake publisher of a weekly news
paper is highly satisfied with his lot and has al
reason TO be so. II is most encouraging to ser
the manner in which they speak up of thei
newspapers. Supplementing the remarks Of the
Dryden Herald, M. v. Atwood, publisher of the
Groton IN. W Journal, defines the position Of
the weekly paper thus:
The weekly publishers who are confininC
themselves 10 their field have no complaint to
make of the competition Of the daily paper. Wher
the rural free delivery was started some pessi
mistic individuals Immediately proclaimed the
downfall OF the weekly newspaper because, they
said, people on the rural routes would all aban.
don their local paper for the daily.
But how has IL worked out? The farmers
have by no means thrown overheard their home
papers. Maybe some Of them did for a time. but
| Il was not long before they came back in the
city paper was not looking after their interests
the way their local paper was. IL did not take
the people long 10 realize that, while they en-
| joyed the few local features they might find In
the daily paper, these did not by any means take
the place of the detailed and satisfactory way the
home paper handled the local news
"lf the people think that the local paper Is on
its last legs let them take glance at the adver-
Using columns. The national advertisers, the
ones who use the magazines, are not getting
aboard n sinking ship. few years ago the
country weekes were used almost not at all by
firms like the Standard Oil company, the Inter
national Harvester company. makers Of prepared
foods and the like. Now every year sees an in
crease in this kind Of business
Local merchants who used 10 think they were
advertising when they carried an inch card in the
local paper now use pages and half pages. Why
Not 10 help the publisher-the self respecting
publisher does not want business on that basis
but because the merchants find that the adver-
Using pays. Maybe not any one particular adj
vertisement, but that the business that is kept
before the people In season and out Of season II
the business that II going 20 succeed Nay. kind
friends, shed no tears for the poor country pub
Usher whose business Is doomed TO die, for Il
isn't"
This man Atwood shows the spirit that counts
10 advantage in all affairs of life. So long as the
weekly newspaper is in such hands-and there
are thousands Of publishers like him-the week
~ paper will grow and become more powerful
than ever.