davidaulloa/AmericanStories huggingface dataset:
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
WHAT THE PUBLIC WANTS.
ny BENJAMIN BRIsCoE,
Briscoe Motor COmpany.

The evolution of the motor car in
dustry has brought a large number of
changes and these AFFECT the public
choice in cars \ careful analysis OF
the situation shows that heavy powered
cars Of high price will continue to be
sold and the medium powered and priced
cars will continue to enjoy favor. Both
of these classes, however. have probably
reached the limit Of their appreciation
and it is to he doubted II the production
OF these types will materially Increase
in any one year.
The conclusion has been forced upon
the attention OF the great majority that
u car OF capacity to easily convey
limited number Of persons with comfort
and ease. without waste Of effort or eN-
pense, fully meets the needs of convent
ence for travel and 1T is for ears selling
at less than $1,000 that the great de-
mand will I've forthcoming. II is certain
that there will be motorists who viii wish
to have high powered expensive cars
for the love of the sport. while others
will wish to evidence their wealth and
position bv the Costliness of their cars.
The great number Of thinking people,
however. have already come to a realza-
ton that motor cars are important only
as they serve personal convenience In
rapid movement
Those persons whose attention liz di-
rected To- the consideration OF style appre-
flilt liltl " llfI my 'if N'lll'N W nav
an overlJrge appreciation IL th"n ceases
to be style I'm other words Immediately
80 per cent. Of the trade Is given to one
article. that article ceases TO lead In S.Nle
and becomes. from force OF numbers
alone. commonplace.
The BrisCoe car fits into % niche here
tonore unoccuppd II H. not one OF the
cheapest cars built, 50 escapes the odiuml
which naturally attaches itself 10 a cheap
tand low vaiu"D, product.
In the sense that the BIiscoe car is
separate and apart from the common herd
Il is aristocratic. Dessued by Aneri-
can, French and German engineers work
ing I'm concert it has the hallmark OF old
world artistry and hneueSs as well a.
practically perfect correlation Of parts
that should eliminate every doubt ~ to
us mechanical endurance. In word II
is first vehicle OF ample arcomm da-
lions for luxurious and scrNic"able travel
! AZ minimum Of maintenance. In adul-
ton. i H. 80 unprcssiNely tailored ana
smartly dressed that its owner can TAX"
a singular pride i'm .,S possess or. u VIII
in a measure stamp him as man OF
discriminating taste. ot good Judgment
and refinement And. while h viii De
built I'm quantities large enough to max"
q low price possible. 10 VIII Doc produced
I so that embarrassment viii not be met
/ by reason of its familiarity with thou-
/ sands of Identical ears nor amy suts'S-
/ lion OF the commonptr" he encountered
I u connection with It's use
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
MOTORISTS DISCUSS WHAT is TRUE STREAN1LlN

gcnuity on the part Of the Overland de-
signers. The list or equipment on all
Of the models Is exceptionally complete,
including electric self starter and gen-
orator OF the two unit. six volt type,
electric front. side tail and dash lights.
high tension magnetic. speedometer. wind
shield. top aud ton boot. denountable
rims and one extra. tire carrier. robe
rail. foot rest, tools. Jack ana tire pump.
The Model so chassis exhibit gives the
public excellent opportunity TO inspect
the extreme simplicity and accessibility
which form the keynote OF Overland con.
Struction. The magnetic ignition does
away with the necessity for batteries
As each of the three units OF the cleo
trical system Is entirely separate from
the otn Is each has but single func-
ton to perform. The generator Is eni-
ployed solely for poducing current. while
the starting motor H. used only to util-
ize the stored up current for cranlliug
the engine This IS the simplest poss ible
construction from the owners stand
point. as it eliminates all possibility OF
putting all three units out OF commission
through a mishap to one of them
Equally simple and efficient H. the
overland oillng system. which Is OF the
constant level splash type with "A geared
oil pump The operation or the system
IL entirely automatic. providing n unit
revolving wheel under the dash sight
feed glass plainly indicates the flow OF
oil while the motor Is running
Cooling Is by the thermo syphon sys-
tom. I'm which the heat Of tn. motor In
duces natural circulation OF water. Il is
both simple and effective in operation.
Circulation Increases a. the power de-
mlud increases. \ large h1llbrariug fan
aids cooling by creating a powerful
drlugh; Of air through the radiator
spaces and around the motor The singly
cast cylinder design of the - horse
power motor further assists the cooling
by allowing water jackets OF generous
size and providing the maximum iad!-
ating surflca for each cylinder.
Casting the cylinders separately. as
may be noted on the Overland exhibition
chassis. also allows ample space for
crank shaft bearing between these.
The FIVE bearing Overland crank shaft
Is drop forged from single piece Of high
carbon steel. heat treated and ground
to mirror smoothuess. The rigid sup
port afforded 10y the FIVE wide bearing sur
! faces obviates vibration, mnimzes wear.
and. aided by the three point suspension
OF the moto.. makes disaligament OF tho
shaft and bearings practically I'M
Doysibie
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
TIRES WEAR OUT INSIDE.
This L. to lie Guarded AGAINST. says
NIIIhoT OF the MILLER.

That tires wear out inside as well a. on
the outside IL the statement Of Frank Mill
hoff tires sales manager Of the Miller
Rubber Company. lie explains that he
average car driver thinks the wear Is
only on the exterior Of his tires, but That
In reality am equally severe strain IS taxi
ing place inside the tire at every revolu-
ton OF the wheel This iu-ernal wear j.
due TO She fact that the various layers Of
fabric are constantly rubbing back and
forth against each other. causing friction.
Mlllhoff cites this fact because he SAYS
it illustrates the reason why users should
exercise the greatest care In the selection
OF tires and not judge merely by their
external appearance. For he says that no
matter how we'll the tread may look and
no matter how strong the tire may look
on the outside these things do not guar
antee what the tire IL like on the inside,
where It must resist wear as much as on
the road surface. lie says that one of The
factors in the construction of Miller tires
that insures users that they get good
inside tire II the process OF vulcanizing
that does no. cook the life out OF the
fabric of tho rubber. but that retains tie
natural strength and resistance OF both
for service on the users car: also scien-
tlnc application OF the "fri,tion gum" be
tween every layer OF fabric
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03

Joins its curve admirably 10 the char
acteristic slope OF the engine hood, which
gradually leads back to beautifully
curved cow.
Long wheelbases have given the over
land designers much leeway for the Crea-
ton OF roomy, comfortable bodies, in the
development of which much attention has
been paid to interior refincments which
have an especial appeal to the exp rienced
motorist In the Model so touring car.
for instance, the storm curtains are stored
IN "A convenient contaueE placed dir city
behind the front sea-, eliminating the
usual tedium Of disturbing the 'uuneau
passengers every tim the curtains a'e
To he used, In all Overland models the
storm curtains are fastened and unfdst-
ened from inside tho car
Also deviation IL made from the usual
practice OF holding the folded down top
with leather straps The Overlands are
provided with clamps which hold the
tops securely and prevent all rafting,
Doors are hung on concealed hinges, with
inside operated latches so arranged as not
10 catch the apparel OF the passengers.
The steering column is placed at the lerr.
with the speed control gate amidships and
se' forward OF the front seat to PERM.
easy entrance to the front compar =
Wenl y switch box Is attached to the
IigLt hand side of the steering column,
Nwu inches below the vince ~ Model so
ana -. through which thc electric born,
lights and ignition may he coutrolle
without the effort of STOPPING forward To
the instrument board,
Many other points OF convenience
which will be noted, by motorists visit
ing the Overland exhibit at the Grand
Central Palace show oreihought and in
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
NOT LOOKING FOR CHEAPNESs.

That there II a large group Of buya.-
in the United States who are not to~A-
ing for a cheap car but ono which rpnrA-
sents the highest quality NJ n ponuio-
price is the opinion OF the builders %,
the new $1,000 Interstate Four Their
experience has shown them that the-.
are three Essentials OF quality thar np,.
be In any ear to make 1t quality
product
"Our experience" says y. w. Tvynar
general manager OF the Interstate com.
pauN. proves to us beyond a doubt thar
power. comfort and beauty are the three
essential requirements Of any car We
are also confident that the logical price
to pay for such car Is $1,000.
Personally I have watched the per
fornances OF all cars through my many
years OF contact with the business and
md that there is a reason for The
popularity Of one car over ano'No~ q,
certain localities. These reasons are rr.
yarably based on power, comfort and
beauty The popular car predominant.
IN one Of these qualities and controls the
business"
As far hack as 1900 Twymar was con.
nect,d with the old Logan Cors'~uc %,
Company and the waltham Manufac'u-.
Ing Company Both OF these Concern.
were among he earliest 10 manufacture
automobiles. In more recent years ha
has been sales manager OF the lar-es'
automobile manufacturing institution. n
the country Tho Twyman Motor car
Company az Columbus and Dayton ohm.
OF which Twymhn Is ~lll president =
one Of the largest jobbing houses 100 me
central West.
Way back I'm the pioneer days be- wa.
connected with some OF the old lin, c,m-
paules who we're among the nrs, 10 hu'd
gasuleue driven vehicles. Seven years ago
he first conceived the idea Of building q
car to sell for $1,000, and one which
would represent all the best qualities o,
the higher priced ears.
His acquaintance with the trade and
his knowledge OF the buyers needs have
made him especially well equipped
salesman designer. That he has realized
his ambition to build a 1000 car" y
shown !u the new Interstate Four and
FOO the manner with which the trade havs
connected themselves with tho Inter
state Motor company.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
The 1915 Briscoe Touring Car.
DODGE BROS. EXHIBIT.

Although demonstrating models OF
Dodge Bros low ,aI have been uu cN-
u.h.t 90 ,u dyl',..' sgle-rooWs for some
weeks past. among others the Cult-Stra'-
ton Company. t0. local dcalers, great
part of She motoring public viii obtain
It's n,.t E..upS, uf tI.s ma.I herald,
ear az On, automobile show turing the
coming Nv,'. Dodge Bros. nave space
'u On, second floor OBJ. tr ra.tcc and
pr. paUJtluuS ar. under way 90 fGva. sh
Is many visitors as possible an uppor-
tuttE for close Inspection OF the Two
nodes ou exhibition.
The show marks the first appearance
Of the NO passenger roadster which. w..n
the five passenger touring car. will COM
pl,te Dodge Bros lire for the coming
year. AdhCriug to the STANDARD set by
the touring car. the new roadster is
two passenger ear Of s.reamiine design,
and carries similar equipment throughout.
Il will sell for the same price as To"
touring car. $3.50. \ rOomy COmpart-
mcut I'm the rear OF the roadster affords
space FOR good sized suit case and o.her
pn HapherrIliu needed on long runs
S'.r" the first touring car model was
placed uu exhibition over q month ago,
Ga, equipment and finish of Dodgs Bros
pr duct have received much praise from
dealers and motorists Of long experience.
The equipment is most unusual for a cav
in the popular priced hrll Briefly
summed Up 70 includes real leather up-
holsrrly. chrome Nanud!um steel springs
! OF the self-lubricItiug type. Thinker bear
ugs throughout, chrome yIuadium see.
! gears. on" man top. north east electric
| starting ana lighting system. and, II IL
said, the almost exclusive exclusive use
# drop forgiugs in the manufacture Of
! the car The ear is ioomy i've paSsrn-
ger machine and has q Whcelhase OF 10
! nchrs. Non-s,id tues are furnished on
. q d.. IA mo-.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03

newspapers that make 'he annual auto
mobile show such a success lie SAYS "Df
course the men VINO PAT .uc.r money and
time into the industry and produce the
cars and accessuies that>are shown are
primarily responsible for this annual dis
play, but | believe the cooperation of the
newspapers IL what puts i, over" When
the New York newspapers mobilize their
columns for the automobile exhibit vic
tory. In the form of enormous crowds. is
always the inevitable result.
Everybody knows there Is an auto
show and almost everybody talks abou, II
even if he does not attend 1t would he
possible without tho newspapers to hold
equally as good show and yet not make
an impression upon the public attention,
In fact ! believe the newspapers have
done much ~ educate people TO the need
and the universal acceptance Of the
modern motor car. The newspapers cs-
peoaly during the earlier days. We're the
missionaries that preached the gospel Of
gasuleur. To-day. as result of tins
pors.steu; work ON the part of newspapers,
YOU can hardly find a person anywhere in
the United States who cannot discuss in
diligently the various makes of cars
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
OVERLAND EXHIBIT COMPLETE.

A shrinking feature of the Over
land exhibit at Grand Central Palace Is
chat each of the five cars on exhibition
shows In a marked degree the policy OF
the Willys-O Overland Company OF giving
more car for less money"
The Overlands. from the light four cyl
Under Model 81 to the six cylinder Model
So are built throughout OF material which
has been thoroughly tested in the physi-
cal and chemical laboratories Of the big
Toledo plant The principle Of quantity
production on which the cars are manu-
featured enables the maker 20 give each
operation the best OF technical skill and
producing facilities. Each part is made
by specialist who Is able to devote ms
entire attention to single operation. TINS
is one OF the essential economic FACTORS
in Overland production.
OF the five cars shown. touring car,
a four passenger coupe and a roadster are
of the four cylinder. thirty-ive horse
power Model so. the others being Model
81 four cylinder touring car and Mode.
So six cylinder touring car As John y,
WHY'S president OF the Willys-Overland
Company, believes in showing the public
lust exactly what a patron gets when he
purchases an Overland all OF the cars
are strictly standard in finish and equip
ment. In addition, a polished chassis OF
the Overland Model 80 is also shown.
The points of all 1--WE models which re-
ceive the first attention of the observer
are the up TO date body designs and a
number OF Improvements which add ma
terlally to the riding comfort and secure
the maximum of quietness and tieNibility
OF operation. All Of the bodies conform
10 the most modern notions OF stream
line design. \havlnG that much desired
long and low appearance without any
suggestion OF eXaggcration or frea<ish-
ness. The overland radiator with a shell
consisting of single steel stamping
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
Design of Recent White
Car Bodies Starts Con-
troversy Over Proper
Interpretation.

Considerable discussion OF the stream
line body has been heard i'm tho autpmO-
bile industry and out OF u. since tl"
appearance OF the new waite cars WITH
streamline bodies differing from tine popu-
lar conception OF its type. The Waite
company's introduction ot q centre cowl
absorbing the back ~ the front seat IN
gentle ripple Of Tn" streaming. ~eeIns to
have started real controversy over the
definition OF the word.
"Thc term streamliue has been much
abused" said Waiter e. White. V,re-pIesi-
dent and sales manager OF the company.
"In it's application 20 the design OF an
automobile body g. threatened to become
almost meaningless Because Of the null
tlpliclty Of designs which have taken the
msnomer 'strcamlluo' the public impress
sion OF such body to-day is f,r from
the original idea a. conceived in Europe
. few years ago
Some manufacturers would have the
public believe that the s,redmline pl.n-
ciple is accomplished by slight change
In the dash-by abulisNirC that section
Of the dash which iu old style cars rises
above and extends beyond the sides OF
the bonnet. This. however. IS FAR fion
a realization OF the sfreamliuc pr'u Iple
for the reason that a true strcIm'in" de-
sign requires more than the taking OF a
few kinks gu; OF tho dash.
another rallacy" continued Mr. White.
obtained by straight li.es and smoot q
surfaces regardless ui tn" angle OF pruJ,c-
tlon against the wind. The true stream
line, on the other hdud. is he natural
course or stream Of al" currents sweeping
the sides OF a moving object. whether that
object Is an automobile, a bird or a bullet.
And IL naturally follows that she general
shape Of an object determines the degree
90 which a streamliue design is possible
OF achievement.
The design which causes the smallest
DETECTION OF air currents aud when Allows
q body TO move with the least atmosphere
disturbance or resistance. comes nearest
20 the streamlne principle Thus every
inch of an automobile body must be aiken
into consideration. Nature proves the
principle in certain birds and in FISH
There is no fish or fast flying bird WHO'S
body or tail is blunt Their bodies are OF
streamlne form to Keep down resistance
Although it Is impractical 10 conn
pletcly carry out the principle In auto
mobile design. the bodies ~ tA' ne"
White cars conform 20 thu streamline
principle as closely as Il is possible. They
are devoid OF all angles or even sharp
curves The surfaces have no unntces-
sary projections. and the lines are formed
so that air currents sweep the sides wlth-
OH. resistance The centre cOwl absurhs
the back OF the front seat IN such a way
that the seats do not protrude above the
top line of the body. The Tenders nave
been designed so that they seem To melt
into the scheme of things. The glass u
Tho Windshield curves - conform To 'nt
BODY and the White mpnotop is designed
so that its lines are bur "A continuation OF
the graceful curves OF the body
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
NEW LINE FOR THE PREMIER.

The Premier Motor Manufacturing
Company Of indianapolis announces
complete new line for the coming season,
the cars making their debut at the New
York show. \fter six years in the con-
struction OF fix cylinder automobiles the
Premier nov shows a six cylinder car
that retails under $4,000. A motor cap
able 4 l02 horsepower. with the latest
type OF Tinkrn front ana fun floating
rear axle. and all the improvements %
the present automobile era, are inoprpur-
ated iu the new Premier 1000 which
makes It's bow to the metropolis and
public.
\ touring ard roadster model are
shown. as we'll IS chassis. The road
ster is long. low, rIkish looN.ns Job.
The touring model has a seNtrt body.
with foyer lights. grand opera seats and
individual front seats with a seven inch
aisleWay.
Frank L. Smith. the new head OF tho
Premier Motor Manufacturing Company,
had the model thoroughly passed upon
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03

and every refinement associated with the
finest closed coach. Wire connections arr
made automatically as the halves meet
Ventilation is cleverly and amply pro.
vlded for by means Of divided window
and two piece front.
TO make ready FOR the top the demon
strators remove only the windshield, sun
mer top and moulding, which is accom-
plished with a screwdriver To attacn
the Sedan top only wrench Is required
The plan OF this top Is so simple thai
many people ask why II has not been
done before. The answer il that it was
not possible with the conventional four
door touring body, the forward doors
Offering an insurinountable objection To-
anything but the veriest makeshifts, But
OF the one compartment two door tour
ing body originated by Kissel it seems to
be- n logical evolution.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03

by his middle Western dealers before
finally deciding upon It as marketable
car
Quantity production in tho automobile
business has brought the price OF ma
tcrial from tho specialists down 10 a rea-
sonable figure, where 1t Is possible for
all manufacturers to obtain standard
units at the right figure. This is said
t. be the answer OF a quality Premier
six cylin 'er car for less than $4,000.
The new product has 1872 inches of
wheelhase, V type radiator that is
something new on the market lnasmuch
as the radiator core IL detachable from
tho aluminium case; and many other
unique features that In the main mean
comfort, accessibility and minimum OF
expense.
In charge Of the New York display
with Mr.. Smith is Walter NJ, Blelng. di-
rector Of sales and advertising for the
Premier
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
DIRECT INTEREST IN MARMON.

'I've been through automobile shows
for the past ten years and have never
seen the interest of buyers 30 keen as
at this SHOW was the statement OF #.
q, Carrie manager of the MarmOn New
York Company last evening,
Every year the public is becoming
better informed on the subject OF the au-
tomobile and to-day the men or the
women who come to the show know what
they want to see,
Instead OF asking what car is this p
the present day showgoer asks, for in
stance, Is this the MarmOn that made
the worlds touring car record?' or some
question about a mechanical detail or
some feature OF equipment Needless 10
say. this increased knowledge of the show
visitor has eliminated a host OF useless
questions and robbed the task OF the eX-
hibitor OF much OF its torrors"
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
SHOWING THE ALL YEAR CAR.

Demor STATIONS Of the all year rcr, me
OF touring body with n 60
tacuablc top FOR winter. attracted crowds
last ueht to the exhibit Of the kissel
Motor car Company. located ncar TIRE
end OF the main entrance aisle. The i'-
tIchiug and detachiug Of the top takes
less time than has been claimed FOR Il,
the opcrd;iun occupying, on the averaee,
only about thirty minutes When the at
tachmeut f. made nothing overlaps and
the job certainly looks Ike a fne closed
car Detached 'u. two door touring body
is AN eN.cclmgly nifty thing,
The top. Gtt.uE Sruglv INTO the touring
carr noiy is fastened by means Of SIX
small inside bolts and the same top irons
used 20 carry the summer top and wind.
shield. The ton lined OF course to match
tie upholstery ~ the car, has broad,
I,tgy plate class windows, electric lights
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03

run up. and thIt is often prohibitiye t.
the small production maker. The euor-
nous outlay for such equipment as Dodge
Bros have for forging work alone could
not Ice made 10 pay f,r rsr.c fo' a small
output
Among other improvements over stand
ard automobile practice, the Dodge Bros.
have devised q method whereby none ~
the Transmission gears IS iu mesh when
tlo car is RUM iu Lrru. drive. IT, the
ordinary g,1rsct. TN, gears are constantly
rotating But .u tGr new Dodge Bros.
transmission, the gear on the maiushait
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-03
DETAILS OF HUPMOBILE EXHIBIT

The Hupmohlle showing INCLUDES four
separate models, polished chassis An
ished in white. sectional parts board OF
Hupmobile mechanism, displaying the
features Of Hup construction and separ-
ate exhibits of accessory parts AS they
actually appear under working conditions.
The 1915 car is the result Of three
wears OF work on the part Of Hupmohilc
engineers The new car contains All the
essentials OF design that have chlrac-
tcrized Hupmohiles IN the past, together
with rehn,ments and improvements