The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-06-21
w. P. Southland Member Of Ex-
ecutive Board In Charge of
Plans for Electrical Pros
perity Week"
PROPOSE TO SHOCK
HARD M TO DEATH
Campaign Absolutely Novel
In Its Plan Proposed TO
Prove to Nation That It's
Prosperous.


Albuquerque business men are well
represented on the national commit
tees which will direct the country
wide business revival and trade slim
illus to be known AZ Electrical Pros
perity Week The purpose Of this
unusual undertaking Is to accelerate
the swing back Of prosperits's pendu-
lum throughout the nation. Back of
the movement are men representing
investments in the electrical industry
OF more than $4,000. 100000.
Use appeal Of the campa,sn. which
Is aimed 40 hit AZ '"hard times
! prophets. and to give prosperity It's
true meaning, will penetrate to the
most obscure section of the United
states. ON thousands OF bill boards
on millions of posters, stamps. circu-
lars In the newspapers mi maya
zines in pamphlets and rouse organs.
on electric signs. on railroad stations
and In III new white Ways of a
thousand cities. the message Of the
campaiga-"Electrify Prosperity" -
viii be heralded. Across the face OF
the nation VIII blaze a great illumi-
mated belt. the section chosen prop
ably being along the route Of the Lin
coin Highway. The movement VIII
be pointed To n special week. Novem-
Der % Ia December 4. during which
the whole country will he invited to
take part In a peace and prosperity
celebration.
ON the special local committees
chosen are 500 ~ the foremost cleo
trical men OF the country. THESE
committees will supervise the partici-
patton Of business men 81 various IN
dustries and the organizations and
/ branches 81 the electrical Industry. In
the electrical field alone more than
! $4,000 active boosters ~ the move
ment are already in me. Each large
! city will have It's special committee. ON
The New Mexico section committee
lnre W. =. southard general man
aeer. Albuquerque Gas. Electro
Light ana Power companF Alnuquef-
sue. q. ". Einhart. superintendent
Rosweu Gas and Electric companF'
Roswell: r.. A.. Theile. contracting
ngent. Roswell Gas and Electric com
pany. Roswell.
The executive committee 81 the
.. campaign comprises \. W. burchard
vice president ~ the General tlect-i'
, company. chairman. Gerard Sw"pe
vice president IL tho Western Electro
rompanv: Frank w Smith, vice pres
2 ident Of the United Electric Lieht ane
Power J. " strong, pres
u, ident of the Tucker Electro Construc.
tio, Hush NJ. Wilson Of th'
electrical World and 'N-othiio
la a NJ. ..-.ran. %reneral man
: agcr. and Il. W. Alexander OF the 50.
7 ciet, for electrical Development. Th'
: work Of planning and executing De
tails Of the campaign was vested u
IN. society for Electrical Develop
ment which has a membership 4"
more than i.t0O Of the ni Rclectrl'
> light and power stations, manuiactur
ers. iobhers and contractors at IN
electrical industry.
II is not the electrical iudustr'
. ~alone which Il ont tn round up th'
; calamity bowler and h business pes
A stmist. The great department stores
the lumber. textile. steel and railroa'
n interests have been quick 10 joll
y hands az wnrkinE units. No oNe
ment in the rountry's history has MAJ
g the active support already acc"rd''
this plan for the nations indhHtrla
awakening.
plans 40 far adopted for "Electricn
20 Prosperity Week" ceremonies cnnteun
n ylgte electrical shows In al the arg
l%citler. motor parades. special Hsh'lh
=, Of streets aud public pullhihs'
churches. heaters and private home
: and special electrical programs Hp
Iifying America s business, health nm
the nations confidence IN the lu'ut'
are being arranged. officials o. VI
world, fair in san Francisco nav
de~sirnntcd lbs closing seven days q
the Exposition Electrical PROSPER.
week, and have arranged special ~
~tIonel ceremonies 10 take place A"
Inn, grounds rom November " !
December T.
A. a. nttV gfOT