davidaulloa/AmericanStories huggingface dataset:
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-17
Read What the Associated Advertising Clubs Of
the World Had to Say During the Chicago Con-
:::uention Of Ten Thousand Business Men ::
Practical Retail Talk.

L. r. Parson, advertising manager Of Carson Pire
Scott Company spoke of the amount of mOney which
should be spent in advertising retail stores He believed
that about 2s per cent the gross business done
is about the right amount the average store should spend
for advertising
eve all know that there must be some limit to the
amount retail store should spend for advertising and
there must be figure below which store cannot safely
go trying to the matter OF advertising said
Mr. Parsons q do know of any retail store of any
consequence which spends less than per cent for adj
veTtsng, nor did hear of any store lasting very
long with an advertising burden of than per cent
Between these extremes lies the advertising expend
ture upon which retail business build and prosper
Present day newspapers better advertising
medium than ever because they have more gripping
poWer-a power that should be studied by every think
ing advertiser Joseph III Finn of Chicago told delegates
attending the annual convention of the Associated Adj
vertisng Clubs of the World.
Finn declared that advertising is the news about
merchandising and that there nothing closer to the
hearts of the reading public than the live
corning buying opportunity. -
81 believe in the efficiency of newspaper advertising
because have what it do in such variety OF
lines covering such dvergeney of propositions that the
possibility of luck accident must be eliminated from
consideration he said.
1t is the paper which published the true that
pays the advertiser best he added.
Truth is the slogan of this convention Truth is the
slogan OF the newspaper that hopes to the most last
ing success, the widest influence.
Il have seen, almost overnight, newspaper adver-
Using and merchandising that would have been
deemed incredible ten years ago And these successes
solid, they stayed put.
q Undoubtedly the greatest thing that newspapers
do for advertisers for the business world for hu
mainly, is spread the gospel of optimism to chart
straight course of confidence. newspaper that deals
in unquietng rtmors, that dispenses gloom and that is
always the hair trigger of uncertainty, defeats the
advertiser and defeats itself.
IT is the truth that good times and bad each
largely matter of psychology. In this respect the
power of the newspaper is almost beyond reckoning,
Boost and keep on boosting =
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-17
Store News-Advertising.

Joseph III. Appel, director of publicity for the John
Wanamaker stores of New York and Philadelphia,
speaking before the retail advertisers meeting pro-
nouneed the newspaper the paramount force in effective
advertising.
Retail advertising is the peoples guide In their
everyday living, said Mr. Appel 'The newspaper is
the natural medium for retail advertising and for all
advertising. Newspapers circulate in the densest
tiers of pouaton where also congregaed the largest
stores with the greatest volume of merchandise So they
therefore the most efficient mediums for all adver
Using.
Advertising is the speech of business. Advertis
ing is to business what language is to manits mode
Of selfexpression business that will advertise is
both deaf and dumb and heavily handicapped in the
worlds progress deaf and dumb man.
advertising that is saturated with human interest
is bound to be most widely read The word news as
printed in our American newspapers has come to
human interest Stores must tell their in
human interest way
efficient advertising requires the writer's personal
examination of the merchandise and the hearing of the
story Of it's purchase directly from the lips of the buyer
who secured the merchandise in the wholesale market
"Merchandise is dumb until seen-then it speaks
louder than words To bring people into the store to
the merchandiseo speak for the merchandise until it
speak for tsethat is the first step in advertising.
advertising must square up with the merchandise
and with the store. To square up with the merchandise
and with the store must be accurate To be accurate
advertising must be truthful Advertising is honest
the who signs his to it. store as honest
as its advertising.
Honesty in business usually means life; dishonesty
surely means death.
Honesty never is comparative or relative. Honesty
is absolute-it means telling and living the TRUTH the
whole truth and nothing but the truth.
The brazen big type blatant extrayagant adyertis-
ing evidence that still in the pioneer stage of
civilization. The only economic for advertising
is to make efficient the distribution of merchandise
Advertising, when efficient, does lower the cost
OF commodities because it becomes the million tongue
salesman, making possible the multiple merchant who
sell to muttudes cheaper than the crossroads mer
chant or the peddler sell to ten or dozen people
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-17
Standard Of Practise

The Associated Advertising Clubs
of the World, acting in twenty coordi-
mated departments and conferences
added a new chapter to the advance
Of honesty in advertising.
The 155 newspaper delegates rep
resenting the newspaper section OF
the convehtion l1nanifno usly voted
to adopt the following standard of
practise: 9e ire fat1dafd
To make none but true statements
Of circulation. ,"a
To maintain advertising rates as
published. =
To reject fraudulent advertising.
To oppose free publicity.
These Standards Have Al
ways Been Maintained By
The STAR BULLETIN.
Circulation Books Open.
No undercover dis
counts.
NoLiquor Ads accepted.
Publicity worth paying
for
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-02
All Motordom Is Rubbing Its

Every motorist has longed for the fexbility power
and luxury of Six but many have drawn back at Its
extensive upkeep unweldy length and excessive weight
Nov in the KING EIGHT, the Six is exceeded in fiexl.
bitv and freedom from vibration equaed in power yet
tbers !. The SAME economy of operation, easy turning
length and light weight in the moderate priced oHr
sv.r,nI6ed IN The KING EIGHT, and the real meaning
Of aexibiy is at last revealed to Think OF a,fom
two miles an hour to fifty without gear-changIng' nose
vibration or any of the usual indications OF engine
in motor;nethe "Magic rug" of the Arabian
tale is truly yours in KING ElGHl.
New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-02

Thermo syphon cooling. Ignition by high tension dIstr'
utor with storage battery Force feed ubrlcaton ward
Leonard electric starting and lighting system Multiple
disc cork insert CLUTCH II bronze and steel discs IN OIL
Center control, left drive. Transmission sliding gear
seective type three speeds forward and reverse Full
floating rear axle. Engine-dven tire Pure Euro
pean stream line body. Instrument board Color-rch
u S. Mail blue body black hood and Tenders black and
nickel trimmings. Wheel base, 113 inches Regular
equipment includes rain vision ventiating windsheld
silmohar top, extra rigid design quick attach
able curtans Jones speedometer connected with pro-
peer shaft electric horn, tire irons jack tire repair out
fit, tools and extra rim.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17
'|Our Mutual" Friend Quk'

Atlanta, November, Is. ".
C. Patterson. a popular figure in
the southern amusement world,
for years treasurer of the Forsyth
theater. and more recently known
as our mutual friend" because
of his connection with the Mutual
Film company, has servered his,
relations with that organization
to become the travelling repre-
sentative for the Kleine-Edison
interests, and in this new capa-
city will visit the leading cities
and towns in Georgia and this
territory.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17

DR.. A. H. Denmark will leave
tonight for Atlanta on business.
]. R. Monroe of Abbeville is
spending the day in the city.
J. R. Horton reports business
good in his office. He says he
married five colored couples in
one day last week and they are
still coming to get his blessing.
Mrs. Chas. Gill returned Tues
day from Atlanta where she at
tended her sister Miss Ella
Chapel, who is in a Sanitarium
in the capital.
Rev. j. L. Ware returned from
Rome this morning, where he at
tended the North Georgia con.
terrence.
Mr.. A. M. Mobley of Hawkins
vile spent the day in the city.
Mr.. Mobley is a road enthusiast
and praises the condition of the
Dixie Short Route from Perry to
Jacksonville, having recently
made the trip via Fitzgerald.
Mrs. J. H. Graves of Washing
ton D. e. is the guest Of Mr.. and
Mrs. W. G. Broadhurst.
DR.. Milton Cohen of Louisville
KY. is at home for ten dav
visit to his parents DR.. and Mrs.
M. S. Cohen.
DR.. L. G. Hardman of Com.
merce arrived Tuesday afternoon
to participate in the Baptist con-
vention. During his stay he
will be the guest of Mr.. and
Mrs. A. H. Thurmond.
The Royal Daughters of the
First Christian Church will have
a cake and pie sale all day Satur-
day in the Harris building.
The delegations in autos from
North Georgia who were unin-
formed about the short route"
will save time and worry if they
take the Dixie Highway tol
Macon.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17
Harris Probing Gasoline

Atlanta, November, Is. Hon.
w. ]. Harris of the Federal
Trade commission, and his as
sistants, who have been conduct
ing an investigation in Atlanta
regarding the alleged unreason-
ably high cost of gasoline in
Georgia as compared with north
ern and middle western points,
has completed his probe here,
and has left for a number of
other Georgia cities where the
probe will be continued.
Nothing will be given out as
yet regarding the findings of the
board as the hearings are of a
quasi judicial nature, and the in
formation regarding the result
will come later from Washing
ton.
The investigation does not ir-
volve the specific gravity or
quality of the gasoline but simp-
ly the question of whether the
dealers in Georgia, wholesale
and retail, are in any way justi-
fled to charge prices so much
higher than those which the
same kind of gasoline costs in
Chicago or Louisville or Kansas
City, or instance.
Under the federal laws there
must not be discrepancy in
rates of things sold in an in
terstate way, unless the diff
ference in freight rates or trans
portation cost between the re-
spective points justifies it.
In other words, if it costs no
more for the big oil companies
to ship gasoline to Chicago than
it does to ship it to Atlanta, then
the Atlanta dealers have no
right under the federal law to
charge more than the regular
price charged in Chicago, at the
same given time.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17

Prof. c. J. Brown, former
President of the Farmers Union,
in charge of the Bleekley Me-
mortal school at Clayton at pre-
sent, is one of the prominent
visitors to the Baptist conyen-
ton.
Rev. R. M. Mann, pastor of
the Presbyterian church is, in
attendance at the Synod in La
Grange this week.
Editor ]. ]. Sweat of the
Nashville Herald is spending
the day in the city. Besides
getting out the only paper in
Berrien county Editor Sweat is
: looking after uncle Sans in
teresty in the Nashville Post
Office.
Editor c. B. Allen of the
Moultrie Observer is attending
the Baptist convention Editor
Allen is a walking advertisement
for Moultrie's leading industry,
its clearinghouse.
Rev. Carl Minor, a former
popular minister of the LIST, Bap-
list church, but now of Madison,
is in the city, an active partci-
pant at the convention.
WANTED Work by com.
petent stenographer for all or
half day. References furnished.
Address-Box 803,
Fitzgerald, Georgia.
J. P. Thornton. County school
commissioner of Epson county is
a delegate to the Baptist con-
vention.
I. S. Scoggins. Sup. of the
Baptist Orphan Home at Hape-
vile is in the city a guest of Mr..
and Mrs. Geo. w.. Brown.
M. L. Kelley of Thomaston.
whose parents settled twenty
years ago in the Chula district
Of old Irwin from Epson county
is among the visitors to the con.
vention.
Mr.. and Mrs. w. R. Bowen
left Tuesday night for Atlanta
for few days stay.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17
SOCIETY NEWS NOTES
LUNCHEON FOR EXECUTIVE
BOARD.

LUNCHEON FOR EXECUTIVE
BOARD.
The ladies of the First Baptist
church will give a luncheon this
afternoon at five O'Clock at the
Odd Fellows hall for the Execu-
tive Board of the convention.
Misses Jefie Persons, Barbara
Reynolds, Louis Smith, nellie
Frazer, Ida Paulk and Mary
James will assist in serving.
Miss Pate Flint from Atlanta
will come Friday to visit Mrs.
June Mayes.
Mrs. C. U. James of Elberton
spent Monday in the city trans
acting business.
Mr.. and Mrs. w. M. Bryan
have returned from a pleasant
visit TO relatives in Augusta.
Mr.. and Mrs. JIG. Hoffman of
Leslie have returned home after
a pleasant visit with Mrs. Wiley
Whitley.
Mrs. 6. W. Cole and Miss
Jeffie Persons will leave Friday
for Macon to attend a large re.
ception that evening, at Mercer
University for the student body
and will be the guest of their
uncle Rev. W. L. Richard.
Mr.. and Mrs. J. L. Rogers of
Boston are visiting Mrs. Allie
Rogers at the home of Mrs. H.
G. Powell on South Grant Street.
DR.. and Mrs. E. J, Russell
have returned from a visit to
Atlanta.
Miss Mary Bitch, an admired
visitor here for some time the
guest of Miss Nell Frazer has
returned to her home in Bruins
wick.
Miss Elsie Tisdel has returned
from Douglas after a pleasant
visit to Mrs. J. E. Barnes.
Miss Estell Merrill of Carrolton
is visiting Miss Maude Glover at
her attractive home on Central
Ave.
DR.. Crittendon of Shellman is
a visitor in the city for a few
days guest of friends while here.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17

TIL e Heart of
Maryland, wit h
Mrs. Leslie Carter,
Monday, 22nd. The
most thrilling pic4
ture ever put on the
screen; showing the
Liberty Bell, march
to GAINESVILLE and
war scenes Of the
great struggle be-
tween t h e North
and South. Said to
be equal to the
Birth of the Nation,
by everybody who
sees it except in
length.
AmuSu MOnday
Nov. 22nd. 1885,
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17
PeaCoCk-Rav

The marriage of Mr.. Willie
Peacock son of MIR. H. A. Peacock
OF Irwin county and Miss Fay Ray
daughter OF Mr.. Lee G. Ray also
OF Irwin county took place at the
residence of Mr.. Keane Walters in
DELLA Sunday afternoon. Elder ].
A. Strickland officiating The
happy couple are spending a short
while in Ocilla.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17
Wood Wanted

We want 1000 cords good pine
wood at the Power Plant. to be
settled for each week.
Fitzgerald Water Light & Bond
Commission. 1872 If.
The Leader-enterprise and Fitzgerald press. (Fitzgerald, Ben Hill County, Ga.) 1915-1915, 1915-11-17

Big shipment best seed
Wheat---Dodd Supply Com
panY. 1875 If.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
CHURCH SHOULD
Be ADVERTISED
TaIcott Williams Also Advises Press
Congress That Schools Should
Be Given More Publicity.

San Francisco. July 9,-Churches
should advertise; so should education,
causes of various sorts, and corpora
tons, Talcott Williams, director Of
the school of journalism Of the Pulit-
ger foundation. in Columbia university,
told delegates to the International
Press congress, in an address here.
"As the state RENTS taxation on
church and school" he said, so
newspapers should give free publicity
to these and like objects, but only as
the state RENTS taxes. where there is
no financial return. As the state does
not support or aid the aggressive
of these agencies, so these agencies,
causes and corporations should open
ly fight their battles in the advertise
ment, a freer, more efficient, more
manly aand more honest method than
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
ALEDO.

Miss Bessie McCreight left Friday
for Milwaukee, Wis, where she viii
spend q few weeks with her brother
Herbert Salmon.
Mr. and Mrs. George schroIl and
children of Sunbeam and Mrs. Lena
JOY and Mrs, J. B. Bartla Of this city
motored to Rock Island Wednesday.
The ladies were called to attend a
meeting of the officers of the Rock Is
land district Women's Foreign Mis-
sionary society
willard Carter left Saturday for
Clinton. where he will visit his son
Charles Carter.
Mrs Earl Wycof and little son Of
Keitbsburg came Friday to visit Mrs
Alvsh Jay
Mrs. EfIie CIapp who has been Wis
itug relatives in Marshall arrived
home Thursday.
Mfr. and airs. w. T.. Newswander left
Friday for PEBBLES. Ohio. where they
were called on account of the serious
Illness of his mother, Mrs. Jesse News
wander
Miss Myrtle Nelson returned to her
home in Viola Friday after visiting
Miss Hazel Bradford
Mrs. Lillian Craig Clark returned to
her home in Galesburg Wednesday
after spending a few days at the home
Of AIR and Mrs. r. L. Watson.
MISS Emma Cowan arrived home Fri
day from Oquawka, where she had
been visiting her sister, Mrs William
Webb.
william Wagner and three children
arrived at the home Of his father near
Nhllershurg this week from Oklahoma,
having driven through in his wagon.
They were five weeks on the way.
Mrs T. A. Young, who has been Wis
iting her daughter Mrs. Peter Prince,
left Friday for Concord, where she will
visit her granddaughter. Mrs. Carter,
before returning to her home in Fair
field Her granddaughter, Miss Mamie
Prince. accompanied her TO Alpha,
Mrs Ralph Hanse and daughter Miss
Enid Of Burlington. Iowa, came Friday
TO visit Mrs Hanse's mother. Mrs. Z.
C06laHd and other relatives.
Miss Helen and Master Harry Boy
Ian arrived home Wednesday FRONT
Arpee where they had visited their
aunt. Mrs Guy Rutherford.
Misses Louise Derr Margaret Clark
and Katie Ewing were hostesses at a
miscellaneous shower given in honor
Of Miss Grace Derr at the home Of
Miss Ewing on No, Oak street. Thurs
day afternoon.
Mr. and Mrs. r. J. Mcdonald left
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
France Limits Gold Export.

Paris, July "a decree has been
published prohibiting the export Of
gold except by the Bank Of France.
This is a precautionary measure taken
at the suggestion of Minister Of FL
nance Ribot 1t has been found that
exported gold has not been destined
always for q neutral country in settle
ment Of accounts. A free outflow
might result in a dangerous traffic, &C
cording to NJ. Ribot.
The gold In the Bank Of France has
this week been increased $2,700000 as
the result of the governments appeal
that the gold supply Of the country be
exchanged for bank notes.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
BIND HARON OVER
TO SECRET BODY
valves Preliminary Examination and
r Held Oh $4,000 Bonds on
Rape Charges.
HAVE ! MONT COURT SESSION
Miss Ruth Paseo and Miss Elsie Barfh.
Alleged Victims, Present at
Hearing.

william TT Haron was arraigned be-
fore Magistrate C. J. Smith at 1880
last night ia police court and waived
preliminary hearing He was bound
over 10 the grand jury on two charges
Of rape and his bonds fixed at $4,000
On each charge Haron made no
atstement whatever.
The two complaining witnesses.
Nisa Ruth Pasco and Miss Elsie Barth,
together with relatives and friends,
we're present at the hearing, and the
police kept close watch on the pris-
oncr as there had been made threats
10 get him
On Two Charges.
The two charges against Haron are
OF the most revolving nature. On April
16 ne is alleged to have attacked Miss
Paseo in Long View park, and Sunday
night occurred his attack on Miss
Barth. it Is said. In both cases he
posed as an officer, il is claimed, using
this deception 10 force his evil designs.
Harou was also identified by Night
Captain O'Leary Of the Muscatine po-
lice force as the man who had com
mitte9 tive similar crimes in that
city He was tried on one charge.
but the girl refused to appear against
him and nothing could be proven.
Cousgq he was released.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
DELAY PUBLICATION
OFIOWA'S NEW LAWS

Des Moines. Iowa, July 9.-The fact
that the recent legislature abolished
the system Of publishing the laws in
the old form and substituted the so
called supplemental supplement. pre-
pared by the reporter Of the supreme
court was called attention to by ". s.
Allen. secretary of state in an an
nouncement here today.
The supplemental supplement viii
not be ready for distribution before
Sept l. 1t would have been out before
this. Mr., Allen said, were it not for
the fact that legislature provided that
it be bound with the index to the code
and the supplement of 1913, now be-
ing prepared.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
PEORIA WOMAN
PRAISES REMEDY
Mrs. TiHa Conard Tells Remarkable
Experience After Suffering for
Months.

Mrs. Tula Conard lives at 307 Nor
gan Street Peoria. She suffered from
stomach trouble for months. Nothing
Seemed 10 give relief. One day she
visited a sister who resides in Bloom
tngton and upon urgent advice con-
scented to try one bottle Of Mayr's
Wonderful Remedy This, in her own
Words is the story Of her experience
e-read it.
For a number OF months I suffered
terribly with pains in my stomach;
Would I'll with gas and belch for an
hoar at a time I had pains in my
side which at times I thought would
XII ne ! was under the doctors care
Tor four months, but got no relief at
al One day while in Bloomington
NY sister persuaded me to take a bot
tie Of your remedy To say the re-
suits were wonderful would be put
ting it mildly. After the first dose
ny pain left me- my appetite I'M
proved. my skin became clear again.
ana felt like a new woman"
Iayr's Wonderful Remedy gives
Permanent results for stomach. liver
ana intestinal ailments Eat as much
ana whatever you like. No more dis
tfess after eating. pressure Of gas IN
NE stomach and around the heart.
Get one bottle of your druggist now
and try ii on an absolute guarantee
II not satisfactory money VIII be re-
karned--tAdy.)
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09

begging publicity. getting it by in
fuence, or maintaining a lobby"
Great improvement, he said, was
shown in the class of advertising
handled by newspapers since those
poverty stricken days when leading
newspapers freely accepted advertise
ments which the worst would not
print today. and Horace Greeley pub
ncIy wrangled over official advertising
which carried with it political subser-
vience."
The moral change. began, he said,
with efforts three-quarters Of cen
tury ago to exclude lottery notices.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
Austria Apologies.

Vienna. via London. July 9.-For-
nal apology has been made by the
Austro-Hungarian government to the
United States ambassador. Frederic c.
Pendeid. because of an abusive article
printed in the Neues Wiener
attacking President Wilson
and the American people in connection
with the second note protesting against
German methods of submarine war
fare.
AS a rigid censorship is exercised
over Austrian papers, Ambassador
had Informally asked the for
eign office If the article represented the
opinion Of the Austrian government
TIE result was an apology and a sharp
for tn official
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-07-09
HOW TO CLEAR
AWAY PIMPL.ES

Battle your face for several minutes
with resinol soap and hot water, then
apply a little resinol ointment very
gently. Let this stay on ten minutes,
and wash off with resinoI soap and
more hot water, finishing with dash
Of cold water to close the pores. Do
this once or twice a day, and you will
be astonished to find how quickly the
healing resinol medication soothes and
oleanses the pores, removes pimples and
hIackheads, and leaves the complexion
clear and velvety.
Resinol ointment and resinol soap
stop itching instantly and speedily
heal skin humoTs, sores, burns, wounds
and chafng. Sold by all druggists.