davidaulloa/AmericanStories huggingface dataset:
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

I than 10000 motor cars i'm n single y,,r
is hard to realize. Figures recently
compiled show that the mailing depart
nlent OF the Willys-Ovcrlund Company.
/ Toledo, handles more mail per day than
many OF the fourth -cluSs post Offices i'm
this country. This volume of CORE
spondcncc is necessary for CONDUCTING.
the affairs of tho company.
| On Monday, the day OF the week on
which the biggest volume OF mail Is re-
cetved. it averages between 1000 and
5000 pieces OF nrst-class mail, and tho
same amount of sccond-cluss mall and
parcel post packages. Practically all of
this mail is opened. sorted and dis
trtbuted within two hours after it's re-
ccipt at the Overland offices. BY S
O'Clock every morning, each depart
ment manager has the largest part OF
the days mail on his desk.
AT the Overland plant an entire de-
partment Is devoted TO the handling of
mail. The work has been highly sys-
tcmatizcd Ivy the man In charge, whose
position is similar to that of postmaster
Under his direction is Il large staff OF
assistants. with an equipment OF special
mailing machines, which seal. stamp
and count AS high as 30 letters :, min
utc, HHu btncr lacllttlcS as c1ilclcut
those found in the highest class gov
eminent post offices.
y special overland mail car trans
ports the mail between tho plant and
the post office, making four regular
trips each day in addition to special
trips when necessary. Another car is
placed n; the disposal OF tho mailing de-
partmcnt each afternoon at o'clock
This car meets the Twentieth Century
Limited with all important mail to be
sent To New York and other points in
the East and abroad The driver must
<" to tn" depot and place his mail bags
on the cars In person, as the train is not
scheduled 10 pick up mail at Toledo
The outgoing Overland mail aver.
aE"r 900 pieces Of nrst-class matter
daily. The ihird-claSs mail averages
between 5000 and 10000 pieces on ordi-
nary days; II sometimes runs as much
as $4,000 pieces in IL day. when catalogs
and special literature arc being sent
out, the total is much higher. AS high
as $3.50 per day is spent by the com
pany for stamps.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

| TO answer was that of tho pretty Young
iadS who remarked. after n long en-
PLANTATION. Yes, think know what
makes the back wheels go round but
what makes the front wheels ro?'
Thc newspaper advertisements we
are running In April arc merely what
the Studebakcr dealer says to custo-
tners wnch they come In singly 10 the
Stuuepakcr showroom. BY putting the
dealers answers In the form Of news
paper announcements we aim to reach
thousands In the Same time that the
dealer can talk to one or two or three.
INC educational advertising we have
ALREADY used has shown that the man
who plans 10 buy car. not only reads
II ana studies over II. but he lays
II aside and comes back to IL. There
is no chance for him To misundcrstand
because he can study over the mcchanl-
Cal problem mastered by Studcbaker
cnSineers until he has the proper APP
probation of the difficulties that have
bee'l solved In making car that will
give nm thorough satisfaction. Tho
advertisements arc illustrated to make
them easier to understand
IN these mechanical advertisements
we nave comprehensive guide to the
machine. with their drawing they give
the owner an understanding OF the de-
tails or construction and operation. SO.
IN this fashion we show the economical
,Studcbakcr motor with the carburctor
placed high to shorten the distance the
gas travels to the cylinders. with the
simple, extremely accessible electric
generator and tho uoisclcSs self
starter. Then. too, we show how every
detail OF the chassis is in easy reach.
how IL Is balanced by AN even dis
tribution OF weight and how the line
OF drive loses no power through trans
mission at an angle. since IL Is AS
straight as q shot from the motor back
to The rear aNle.
one upDrpciatp eimDligitN
OF the StudcDailcr when one considers
that the very vitals of the car can be
so readily understood through such u
series Of newspaper advertisements.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18
MECHANISM OF MACHINES
INTERESTING TO BUYERS

George l.. Whitman, advertising man
accr Of the Stndcbalicr Corporation.
Detroit. Mich, in an Interview said
whenever business has called me
to a city or town whcrC | could get
in touch with local automobile con
ditionS in the last year or two ! have
been struck by the interest of the
prospective buyer in the mechanism OF
The car h" Is inspecting. This. con-
trary to the pretty general belief that
people buy cars on size and looks only
II is this eager desire for exact know
ledge which had the largest influence
in causing us TO prepare a series Of
advertisements dealing with the me-
chanical features OF Studebakcr cars
We decided to use these advertise
ments in ncwSpa pcrS because we regard
them as the medium that is immediate
L. responsive.
The time has gone by when an
automobile is purchasc merely because
II is good looking. Yet designers still
strive for tho strcamlinc effect that i.
so we'll cNcmpli;lcd in Studcbaker cars
because beauty is a satisfying adjunct
TO mechanical excellence. once on a
time tho man about to buy an auto
mobile looked only at the lines Of the
hood to-day hcis vitality and intel
ligcntly interested in what lies under
the hood.
since the work of the advertising
department is to tell the public what il
NaulS u KNOW ana what IL SnOuIG
know about automobiles in order to
purchase intclligent!y. naturally We are
Keen to get our story as quickly as
possible To these people. Having de-
cided 10 give them what one might ca II
an education in the mechanical fea-
lures OF the Studebalier car, we are
using the newspapers because we can
Keep our hands on the pulse OF pub
lie interest and amplify any OF these
talks almost in n day If we find there
are reasons for doing so because of
local conditions in any part OF the
country. II should not be forgo often
that people buy Studebakers In the
hot parts OF lower California and .Ari-
iona because OF their perfect cooling
system while in Western Canada they
may he preferred because their balance
and sturdiness makes them best In q
new country over uncertain roads
This ability TO change the advcrtis-
ing is possible only where il is ap-
pcarinS in such flexible medium as
the newspapers.
The Studcbaker Corporation is par
tcuiarly interested in the prospective
huycr VINO asks questions II is a
sign that he is going TO bc 4 careful
discriminating owner. There are oues-
tons and questions; Vet ii is not diff
hcult 10 classify practically all OF them
and prepare educational reading mat
ter that Will answer about all the
queries and set at rest ali the doubts
Ia my personal contact with buyers
the only question | ever found hard
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

The Salt Lake City Board OF City
Commissioners is cons dcrinE hitting
the amoGnt OF gasoline that may hc
stored in y~blic and private tanks. An
ordinance has been framed limiting tho
capacity OF private tanks TO 500 sal
Ions and OF public tanks 600 gallons.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

Studcbaker station wagon on "a
Pennsylvania state road between Car
Isle and Harrisburg was driven six
miles with the speedomctcr never below
iorir miles per hour. Several times it
went up TO iorty-tive miles.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

Washington. d. G.. is TO have ji,-
ney service. \ number OF machines
have been ordered and Will he run on
SIN routes. beginning May l.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18
operate for l0-cent fares. and thus
could not strictly be called "jitncys"

Certain parts OF a Studcbaker auto
mopiic arc measured to one one
;housandth part OF an inch. This Is 10
insure Studcbaker accuracy
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18
GREAT VOLUME OF MAIL
AT OVERLAND FACTORY

WiliES-Orcrlnnd Company at Toledo
Ranks With Mnny of tho Fourth
tinss Post Offices.
Tho magnitude OF n manufact turing
business, OF which the product is more
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

Automobile owners III Mississippi
paid insurance companies sS.+ll.62 our
ing 1914. and collected in return 80
1904. SO tina; tho companies lost about
$4,000 on the business. The loss was
= 90 per cent greater than in tho year
Before. 1918.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18
NEWS NOTES FROM AUTO
AND MOTORCYCLE FIELD
Number OF Motor Cars Now in Use
I'm This Country Runs to
100000.
WANTS AUTO BUS LINE
AristoCratiC North and South Sides
Petition It-Washington's Jitney
Service Starts May Items of
Value TO All Motorists.

There arc now in use something like
1900. 600 automobiles In this country
alone.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

\ bill has been introduced in the New
York state Legislature giving 10 gar
age owners lien on motor vehicles Tor
repairs. storage and supplies purchased
from them
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18


Not only did Otto Walker win first
piac" in the recent 300-milc grand
prize motorcycle race at Venice. Cal.
but he surprised every one connected
with the event by spinning his little
two wheeler around the course at an
aVerag" speed of 6S.97 miles an hour
Both promoters and fans predicted that
the time FOR the event would not cX.
coed 30 miles an hour. Not only that
but every one of tho first six riders to
finish made better than an average of
-" miles. Just fifteen seconds after
the winner. Red Panlkhurst crossed the
tape. Then came Carl Goudy, Bob
Perry. Fred Ludlow and Marty Graves.
=. =. Tough. formerly assistant man
aHei OF the Denver branch and assem-
bly, plant of the Ford Motor Company.
has Joined the sales staff OF Dodge
Brothers as district salesman Nj.
toush Will he stationed at Omaha, and
Will assist District Representative G.
l.. Hurst in looking after Dodge
Brothers interests in that section
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

NEWS NOTES FROM AUTO
AND MOTORCYCLE FIELD
,. Number OF Motor Cars Now in Use
. I'm This Country Runs to
y 100000.
= CHICAGO WANTS AUTO BUS LINE:
= Aristocratic North and South Sides
y Petition It-Washington's Jitney
: Service Starts May Items of
= Value to All Motorists.
q There arc now in use something like
: 100000 Automobiles in this country
alone,
washington. d. G.. is TO have jit-
ney service y number OF machines
have been ordered and will he run on
SIN routes. beginning May !.
Inc SAT- Lake "! hon'u ~
commissioners - toi's'u'. ny '.'. ,'s
the amoSnt OF sasohne thal ms! ~.
ordinance has been framed limiting tho
capacity Of private tanks to 500 SAL
Ions and OF public tanks ''"cV sa'lohs'
-
Ant"moo'e owners ~.
pad insurance coI'P"h'es COO
ing Ie''' h"u -" '.i -, 49,,
4'o'4l, SO tna' 'n' Coi'i'A" re-. 'vs, 80
fi2.oco on the business. ine ." M",
-. Pe' ,o,n
4. hih mas Nc'' 80
+ f"fk STAT - $50 80. n,,;cIos Gov
age owners w" ',' ,rh,.,l
repairs STORAGE '"' s"iF'''S pa
from 'h'''''
, a;
INC hrs' union 81 y'r.,E ,.is ~
mas 'e'it ., :" -" " L;,..r. ;r
cnaFEe W ,"'s ui',''', ,Sr, 80
's'ah0' No''"c t,,,,o, .. ,hc
union Is "ha'' IN l"' SUI .r,c,onr.
lnterna,ioha' 'c"t'S'e's' gu" '''' - y
and S'"ole"'e"s '"'''
b TaA.cao owners /" ~ 81" "' IA
rarlnS 20 "eht "a, 49,, ,,,i
name" "V..'s'"S =, r, o.,,,,,
chauneur. With the lcSai S'russ'c IN
mind. few OF tho operators nave t"N'',
out 1915 licenses from INC CITY, an"
the first arrest for Violation OF INC
ordinance is 10 rs lnadc '"S' cast
y purse "t $1,000" - being r"sc" IN
omaha. Nch., for the ""o-'a''c race |"
he held there July - " ~ cNPec''u
that the leading drivers Ill inc Gran"
ticipatc |, is said tina, Ralph DE
Palma and Barney oldhcld have agreed
TO compete.
Milwaukco's jitncy bus industry has
grown TO comparativcly enormous pro-
portions. and hardly a day passes with
out the issue OF AT least one license TO
bavn aIrcody formed an association for
,,,,,,,al hcncr, and arc even now plan
ninr system OF transfers for inter
change OF passengers
In using LIQUID carbon rcmovers care
,way tho uhrica,inr oil. rendering il
necessary for Sigh, amount OF
l,hrican, TO he injected into the
rvIIndcr before running tho car. IL
,i'n, ~ ~, ,,.iI ..mnwn solutions
Vii ds,norr INC motor
I-nion ,rnulcvccs OF TN, stree, car
company o. New orleans held secret
meeting rccentiy to lind = suitable
punishment for ono of it's members who
hoI committed Tho high crime OF trea
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

The nrst union Of iitucy bus drivers
has hecn organized at Rock Island, Ill.
and includes twenty-five drivers IN
charge Of cars running between Rock
Island. Moline and Davenport The
union is under III" jurisdiction of the
international Transfers, ChaufcurS
and Stablcmen's Union.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

One Of tho most strenuous onc-day
motorcycle trips being arranged for the
early spring is that OF j. G. Storcr OF
Cleveland, O., who plans TO cover a
t00-milc circuit in single day. The
route OF Storcr's intended trip is from
Cleveland Ia Columbus. then IN to To-
lcdo and back home. And he is conf
deat that he Will have no difficulty in
completing tho course in less than q
days time.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

Mark sullivan, editor OF Golfers
Weekly, made an interesting observa-
ton In an address delivered recently
before the Detroit Board Of Commerce.
Mr.. sullivan pointed out that the motor
car manufa cturcrs OF tho country have
spent about 100000, 600 for advertising
with the newspapers OF tho country in
the las; ten wears, and that. as u re-
suit OF this. tn" salaries. the standard
ot living and the efficiency Of tho conn
tvyS newspaper workers have been
raised proportionatcly.
In this connection. tho Ford Motor
Company. carrying regular weekly
schedule OF advertisement in los metro
Politan newspapers and several hun
drcd more smaller dailics and weekly
and scmimonthly newspapers. has with
in this decade spent approximately So
100000. or one-siXth of this $4,000
600 estimated by MIR. sullivan as the
investment OF the entire motor car in
dustry.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

\ motorcycle iirst-aid squad Is 10 be
employed by the Automobile Club OF
-. Louis. These riders are To patrol
In" roads leading TO 81. Louis. render
ing assistance to any automobiles who
may have mot with II mishap. Tho mo-
torcyclists arc also to investigate road
conditions. mapping out the best routes
10 take TO points OF interest near tho
Missouri metropolis.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

TaA.cah owners in cleveland arc Pre-
raring TO fight the present city ordi-
name" licensing their machines anu
charging s. per taXicab and 81 for cach
,hauffeur. With the legal struggle in
mind few OF tho operators have taken
ont 1915 licenses from tho city, and
the first arrcs, for violation OF the
ordinance is to he made a tcst case.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

1919 REGAL. UnderslunE. TOD.
glass front. oveFh auIed. $50.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

Mlwaukco's jitncy bus industry has
grown TO comparativcly enormous pro-
portions. and hardly a day passes with
out the issue OF AT least one license TO
operate bus. The iiiney bus owners
have already formed an association for
mutual benefit. and arc even now plan
ming a system OF transfers for inter
change OF passengers.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

1915 Imperial Roads,ers. brand new $500 Cars
at ss00-iuiy equipped.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

\ purse "t 10000 is being raised in
omaha. Nch.. for tho 3oo-milc rae" to
he held there July >. II is expected
that the leading drivers in tho Grand
rriX and Vanderbilt cup races viii par
ticipatc II is said that Ralph DE
ralna and Barney Oldacld have agreed
TO compete.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

In using LIQUID carbon rcmovcrs care
must be taken. as they very often cut
away tho luhricatinE oil, rendering il
necessary for slight amount Of
lubricant to he injected into the
cylinder before running tho ear. II
;his is done thor" is hardly ANY fear
tina, amy Of tho wcll-known solutions
viii damage the motor.
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

Union employees OF tho street car
COMPANY ot New orleans held Il secret
meeting recently TO find y suitable
punishment for one OF its members who
had committed III" high crime OF trea
son. having ridden in a jitney while in
uniform. He had already been dis
charged by tho company, and is said to
have helped finance a friends jitncy
proposition
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

1918 HUDSON C1npelet prac,.
csllv brand new. factory cgnip
tnent. OF 4.crihce
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

After two weeks of operation with
out any specific regulations, the iitnny
BUSES in St Louis Will have TO follow
spccially prepared SGT of rules Of
traffic laid down by tho city. No longer
Viii hfiecn persons bc squeezed into a
five passenger car: that IS. IL ono OF
the new rules is enforced
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

COLE Touring car. overhau!ed
and rcpzintrd. very good shapc:
fySn
Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-04-18

I'm" OF steam automobiles will b..
operated through tho scenic Park dis
triCt snrroundius Denver hv a trans.
portatiou company which has ius, been
orSani2"d "ith e capital o, $50 600
The huss"s VIII run between Denver
and Golden. Lookout Mountain. rs,os
Park, Genescc iark. Grand Lake. Bear
creek. Idaho Springs and other noun
tain resorts
The Alaska citizen., 1915-05-24
WILLIAMS ACQUITTED.

E. A. Williams, charged with con-
tempt of court, was freed by jury
in the federal court last Monday.
More than year ago, Judge Fuller
issued an order restraining Williams
from making a cleanup on a certain
claim on Engineer creek, where he
had been working, except under GER
tain conditions. 1t was charged that
Williams had violated this order of
the court
The Alaska citizen., 1915-05-24
Want Alaska Smelter.

Want Alaska 'Smelter.
Cordoya Times: The Alaska leg
islature has "memoralized" congress
in reference TO the establishment of
a smelter in this territory. This
document sets forth that there are
many millions of tons of magnetic
ore, containing more or less values
in copper with which it is associated.
There is now no means of saving
this iron ore and it is mined and
shipped only for its contents of cop
per- gold and silver; the iron being
thrown on the Stag dumps as waste,
The people Of the Pacific North
west and Alaska have to pay a
heavy advance over the eastern
prices for all iron and steel pro
ducts; and the present copper smelt-
ers charge 3 cents per pound OF
The Alaska citizen., 1915-05-24
After PaYstreak.

In addition to the original loca
ton Of the much discussed payStIeaH
on Dexter Hill. many other outfits
are now searching for the extension
OF the pay, and q small village has
sprung up on the divide, says the
Nome Nugget.
According to the statement OF
those in touch with affairs in that
vicinity there is every prospect t at
the future is liable to witness the
development of much litigation ow-
ing to much indiscriminate locating
1t is declared that the top Of the
divide IS fairly bristlirg with new
stakes many of which mark invalid
locations.
Included in the new outfits now
located in the neighborhood are Fol
som and Sheldon, who are sinking
west of the Kathleen, Jack Ferguson
and partners, who are also west Of
the original strike Gross & Co., who
are on a claim near the head Of
Specimen Gulch and which adjoin.
the extreme western end of the
Kathleen Tom Kelleen and partners
who are sinking on the left limit
Of Specimen and Arthur & Co, who
are working on the Gopher claim
Sy Keater on the upper half of IS
Dexter is reported to be in frozen
ground and fast making bedrock.
Sy is also prospecting on the Sur
prise claim north of the Summit
On the Summit Bench MCLEOD
and partners are also close to bed
rock
Drowneu is reported to be located
The Alaska citizen., 1915-05-24
1urninG the Candle.

Burning the Candle.
The defeat of Jack Johnson by
Jess Willard is generally attributed
TO his age. From the standpoint
of athletics. he is going down the
declivity Of life ut the ripe age of
thirty seven. He eXeelled Willard
in science and skill but got tired
quicker
Baseball constantly gives these in
stances Ct some loss Of physical
power at an early age. The eeea
majority of the successful players
are under thirty Over that age
some lack of elasticity ANA endur-
ance commonly begin to unfit a man
for the fastest play.
Ii would be a melancholy reflec-
ton for the average man, if he had
TO admit that at the age of thirty
five lie was going down hill IN
business the years from forty to
fifty are commonly called the prime
OF life The man 70 shows decd
ed signs Of physical decay at fifty
has usually abused himself either ty
dissipation or oyerWOrk.
Many men start with a meagef
equipment of physical strength. bul
by rational exercise and sane Iiy-
ing are stronger at fifty, capable Of
greater physical eyertien, than they
We're at thirty
Young people take pride in their
seeming ability to defy the stupid
laws Of health They bolt their
food, cut short t,eir sleep, and In
dulee in harmful vices. The spirit
Of youth keeps them going, until
The Alaska citizen., 1915-05-24
Chisana Boosted.

ChiSana 6OOStEu
Chitina Leader; Late reports from
the Chisana country indicate that
there is q strong possibility that
this seasons work will develop some
rich ground One of the most prom
ising prospects is on Dry Gulch,
running into Johnson creek, and
near Alder Gulch. II is small
stream but has given up some Won
dertuily ricA DIT on the claim
owned by A. Mcclure. He made
tie discovery about two weeks ago
and Immediately bonded the property
aud g. s. Commissioner }. j. t'hID-
and U s. Commissioner J. j. Finni
gan. The terms of the deal We're
liberal, Mr. Mcclure receiving $500
cash, with a further payment of $l0,-
900 in six months and the balance
of the 100000 at stated times, which
will permit the new owners 10 take
the necessary gold from the ground
to make payments, providing it is
as rich as reported.
Mr. Mcclure was an arrival at
Cordova yesterday afternoon and is.
making a trip Outside. He has a
nugget with him worth $215, which
he took out from a shaft 142 feet
deep The total of the gold which
he took out from the same hole and
which was weighed in Cordova this
morning has a value of S50.80 Nc
CURE had sunk shaft with pick
and shovel to depth of $50 feet,
when the water broke through and
ne was compelled TO resort TO