The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1915-09-25

not pound on the spring cushions
because the springs arc amply
strong, amply long and have plenty
Of room to give full play between
the axle and the body.
Now. all these things do not just
happen. They, too. have been stud
led; they, too. are the result OF con-
|centrated experience and the sugges-
tons OF hundred and seventy-five
thousand people using studebaker
cars in all parts of the world.
The finish OF studebaker cars Is
superb. Still, could you expect any
thing else from a company which
has been finishing fine carriages for
nearly three generations? Studebak-
err ought to be able to excel in col
or, paint, and varnish work Stu
debaker bodies in finish ought to
compare with the finish on cars
costing five thousand dolIars-and
they do.
But don't think that Studcbaker
has developed any short cut to per-
lection in this direction. Studebak-
er has learned by long and hard ex-
perience that the only way to put a
permanent finish of paint and var
nish on a body is to put 1t on with
the most careful and painstaking
hand work, with brush. There
are no less than twenty-five opera
tons in finishing the Studebaker
body; and these do not include the
bufiing process and sand-blast
smoothing process through which
the body must go before 1t Is finish
ed.
The hood and tenders of the Stu
debaker car are enameled The
enamel is flowed on and the fender
| is then placed in an oven and the
finish literally baked into the sur
face of the metal by heat-treating
process which lasts three-and-a-half
hours.
The chassis and running gear OF
the ear are painted in an entirely
different way. An examination OF
the chassis shows that there are
hooks, crannies and creyices in the
construction which it would be diff
cult to reach with a brush; yet. ii
the surface is to be durably finished,
every part must be covered. Stude-
| baker has an ingenious method OF
painting these intricate parts of the
chassis. The paint is sprayed on
under air pressure and literally
driven into every crack and crevice
and into every exposed part. This
spray has been most skillfully de-
veloped in a way that absolutely
insures an even distribution over
the surface. 1t is sprayed on, in a
mist 1t does not run or even flow,
but it sticks to the surface and dries
there.
Studebaker is one of the very few
manufacturers that make their own
tops and side curtains. Studebaker
buys only the cloth and side bows.
The cloth is cut, the bows fitted to-
gether, and the metal frame put on
all in the Studebaker factory.
Two hundred and fifty young
women are employed to make Stude-
baker tops and side curtains.
The tops are made of silk mohair.
They are impervious to water. They
can be easily brushed off. and they
will not fade in sun or weather.
Studebaker can afford, since 1t
makes its own tops, to use the high
est grade OF material. The material
is cut by electric motors one hum
dred and fifty at time and sewed
on motor-driven sewing machines
Studebaker tops are put together
on sample Studebaker body.
Therefore they fit perfectly, because
they are made for a Studebaker
body. and for no other body.
Studehaker windshields are made
for Studebaker bodies, and the top
is made to fit with the windshield.
Remember that through these de-
partments we still have the same
conscientious engineering. designing
and supervising care that we have
in all other departments. II means
something TO You TO buy a car man
ufactured complete by the same COM
pany, and especially so If that conf
pany has the experience and re-
sources of Studebaker. adv.
(The Enid