New-York tribune., 1915-03-14
Why 1t Pays to Build Non
Market at Present Flooded with Skilled Labor Says Con-
tracing Designer Afording Cheaper Speedler and
Earlier Operation-GNes Views as to
Successful Building Pro- ject.

paragraph. Prosperity comes fro=
, within and not from without. I. nus
have its beginning in individual coz.
munities. From this will develop a r,.
vival of business countrywide. 0,s
who undertakes a building operztic,
now not only will help TO improve locs!
conditions, but vii! be factor Il
bringing about the larger good that
must follow in the form Of renewed &C.
tivities.
Construction work in the Unite!
States suffered a severe decline !,
1914.
Building by the usual method isI
more or less hazardous undertaking
Owners were beginning to be eautioss
and were coming to regard building
operation in the same light trat thtl
would any other matter or business
There is no reason why 4 building
should cost more than the reasonable
amount of money set aside for Is
erection. Yet, in an investigation cor
Quoted by leading insurance COMPANY
a few years ago IL was disclosed thai
96 per cent OF the commercial hals'
ings erected throughout the countT
exceeded the original estimate IN ara
cost. The average excess IN cost vas
33 per cent.
Il is obvious, therefore, that in ortG
+ 10 regard and handle a contemplate.
building operation as an inyes.neH
one must know with certainty rs llni
of cost and its earning power based c;
the market prices.
II an owner proceeds 10 build VIZ
out absolute assurance as TO the LIZ
of cost the operation partakes ran
of the nature of a speculation TIA,
a safe investment.
Usually the owner does 60 aha:
without adequate guarantee OF t'
limit of cost; he does not protect BIZ
self against errors in plans, speeih'''
tions and estimates. IL the discover
of errors necessitates extra eha'ge
later, he must pay them; II they g
undetected, his building may be de,e'
tive and he may suffer from us g.
minishel equity and earning power
plans and specifications are slighnc
execution. II mismanagement occur
il the building is not ready 10 ear
income when expected, he must spss
loss.
Only when he has provided fh'''
cial safeguard against all econtlngeI
cies, OF which the above are but N''
is he making a sound investment
A building operation may be eos's
cred successful WI l the o ner ls ig.q
satisfied regarding all the folloSis
seven essentials:
First-Cost. The building 70 4
worth all that it cost, and II a rehu,as
building, TO produce satisfactory !"'
on the total investment. ~.
Second-Appearance. The puiieI4
to possess architectural character SUI
able to it's location and purpose ana
deserve admiration as long as II saaa
Third-Arrangement. The oullel's
TO afford maximum facilities to !. "
I cupants. 49,
! Fourth-Decorstion and furnisflnt
The interior of the building 70 pos'm
artistic unity, appropriateness shs ="
afford comfort and convenience 4.
Fifth-Stability The building
withstand properly the wear ana ""
/ of time and use.
Sixth-Speed. The building opsn
tion to have occupied the shortes' ...
consistent with the quality and ei's''
Z of the work.
/ Seventh-Service. The building ops,
alton to have been conducted IN svea'
manner as 10 leave the owner free ~,
every care and responsibility, exesp..i
the approval of plans and matenss'
the meeting Of payments. -
Any building may measure up Wgi
or perhaps several, OF these essehMs'i
Few buildings measure up 10 o.
| them. ,.,,i
Nothing concerning a contenpi..ii
building should be definitely aee'.
until all things concerning 1t are r'.,
/ to decide. To prevent excessive
penditure on one part and insoee.,
expenditure upon another, worh ~,
/ to be begun until all features nave ~,
brought to proper tnanels! 'e'''''
ship. 49,. ,,,
/ Under building method wnieh
sntees a limit Of cost no wois
proceed until the wishes OF the -
and his appropriation reach "e""
anced meeting point. .,,,
II this meeting point IS not res' ~.
the owner should not be obIigeo "
ceed. He should not be eomml....Si n
spend a dollar on his building un.Ss
is fully satisfied as TO plans 'P'''-
! tions and cost.