Bisbee daily review., 1915-04-20
LIGHT CHANDLER IS
 COMING TO MARKET
 IN COCHISE COUNTY
Southern Arizona Auto Company Secures Agency for Chandler Automobile and Announces it Will Push the Line.

WlN uoil hlN AiilIs The Southern Arizona Auto compa- ny announces that it has secured the agency for Southern Arizona for the Chandler lightweight six, which is a 7-passenger touring car. In discus sing the latest acquisition, R A. Jack son. manager of the company said last night:
 We feel extremely enthusiastic about our new line. We do not think 1t will conflict at all with our Buick line, which has been particularly suc- cessful this year When the Chandler l company came out with their latest | announcement we got quick action. but competition was keen among the various agencies to secure this well | known car at such wonderful price.
 We had to contract for large number. but anticipate no difficulty in marketing them. as we have the di- rect factory representation for pinal, . Graham. Santa Cruz and Cochise coun- ! ties We have already sold two of our first carload which we expect about the end of this month. Three other local residents have agreed to purchase Chandlers fl they come up to their expectations. which we are confident will be more than realized.
 Since the Chandler announcement s-. we have had frequent inquiries from local automobile fans as to how @ high class concern like the Chandler com pany can possibly build a 7-passenger 6-cylinder car, previously selling for $l785, for $1295 and maintain the high quality Of their product.
 Well. to make a long story short the personnel of the Chandler com J pany is composely entirely of men who were connected with the Lozier company some two years ago at time when the cheapest model the ] Lozier company turned out cost S4O)O. ! Chandler was the vice president. He, together with Messers. Mead, Erise and Regar, all Lozier officials, beliey- ed that a high class, light weight G. cylinder car could be produced to sell for less than S2OO0, incorporating such features as a Bosch magneto, Gray & Davis self-starting and lighting sys- tenn. worm beyel drive. full floating rear axel. honeycomb radiator and other equipment usually found only on care selling for over S30OO.
 However. to do this, it was neces' sary to start with a clean slate, a low overhead selling cost the latest machinery, no borrowed capital and .- no past mistakes or experiments to capitalize and pay interest on. The ] result was that they severed theii - connection with the Lozier company 10 and built a new factory at Cleveland ;. Ohio. considered a model of its kind l- Their ten years experience with tho Lozier company had taught then something.
 "The first car introduced two year. |, ago was an immediate success. II contained no engineering mistakes such as are usually connected witt first year models. With the exception of a few minor improvements and | more up to date and roomier body their new car is the same car tha was such a sensation in 1914 at l781 \ The Chandler policy justified itseli for the company made money iron the start. Already they have sold tn
 entire 1915 output and are doublin
 the size of the factory to turn out tn | new type, which is the first of th | 1916 models.
 ! "The Chandler is car that appeal
 to the experienced motorist, as lt
 smooth flexible motor and wonderiu bul-climbing ability have gained
 great popularity in such states as Co
 orado. where a car with ample poWe
 Is essential. coupled with durability.
 While comparatively few Chandle
 care are in Arizona today, we predl'
 large family of Chandler owner
 here in the near future.
 | Ralph De Palma, the celebrated r'
 cing driver. twice winner of the Val dervilt cup. recently purchased
 Chandler touring car for his person'
 use in New York, and the other da
 walked into the San Francisco agenc
 and ordered another to use in Gallo
 mia during his visit to the exposition
 He wished it to be understood that b
 bought Che car and paid for it. choo
 ing it solely on it's merits and not tC advertising purposes.
 Being built by men who know an
 N.T T.. nr.Na Hff.af
 rough country, we are confident thi
 the Chandler will appeal to Arizonan
 "We are anxiously awaiting our hr
 car. which is due to arrive about tl
 end of the month" concluded N