Omaha daily bee., 1915-04-18
DEFENDS WSfALLMENT PLAN
3 R. Benson Says it is Really the
Great Opportunity for Man Of
Moderate Means.
ANSWERS, ALL THE CRITICS

NJ. E. n. Henson 81 Hastings a
Heysen.
Il has only been IN the last decade
that the instaIlment business has become
a great factor in the transaction Of busi-
meas and as early as 1905 we saw the
necessity OF giving the wage Gamers an
opportunity 10 purchase real estate on
the instailment plan.
Our first experiment was with a ten
acre tract at Twenty-fifth and Fort
streets VIC sold these lots rapidly for
SIS down and $40 per month. Meeting
with wonderful success. we soon there
after purchased another ten-acfe tract at
Twenty-tourth and Fort streets placing
this on the market on the same terms.
The one great factor at that time was
90 interest people with money 20 finance
tnese different additions. because II was
quite burden 20 pay considerable cash
for property and wait for It 10 return at
$ ana so per month. There was no
question Of the success OF the scheme.
We found hundreds Of people willing 20
purchase property on the lnstailment
plan and we have continued on this
basis until we have sold out many addi--
tons on terms as low a. 8 down and 8
per month. We were, In fact. pioneers
in the instalirnent business and were II
not FOR the fact that this plan has prac-
ticaily become universal In the selling
Of vncant property and even houses. II
would be Impossible for thousands of the
present home owners TO have acquired
their present holdings.
Accommodating Cash.
man working on small salary ap-
parentiy Seldom accumulates sufficient
cash 70 make a substantial payment on a
piece Of property. II IL not. however a
hard matler for him to spare IS or $40
per month. when he has really made up
his mind that he desires 70 purchase a
piece Of property; and while II has not
been perhaps the most satisfactory way
for us % obtain a profit on the land we
have subdlvidcd. wo. can say that tho
pcfcenfaec OF lapses has been very small
A. a rule when man makes bis Initial
payment on a lot or home. he has
fully made up his mind 70 acquire n safe
guard for his money and 10 become a
home owner and he. therefore, pays on
tho property. denying himself many Of
tho luxuries he has been used TO, IN or
der that ne may eventually become the
owner OF a piece, OF property
Il is slao true that IN many instances
purchasers have been able 80 take a
rrofit on their investment. Many who
bought IN our first additions have sold
and repufchased in our later subdivisions.
taking a good profit. and In this manner
have continued buying and selling until
they have acquired considerable money.
Stimulates Dsssness. -
We behave that the installmeuf BUSH
ness hab been the means Of stimulating
the real estate business for the reason
that many citizens would never have
stefted TO purchase property were II not
thai their neighbor or some friend had
houHht . piece OF property on the easy
payment plan.
HcAi estate men differ regarding the
advantage 70 the real estate business Of
the installment plan. pofne conten6ins
that 4 has % certain extent democrat.
ised cash sales. In this respect I wash
70 say that the man with cash has moi
ceased % buy and never will. ana 90 Ii
adaitipn 70 the cash buyer. or 70 thosl
who have been able to pay from one-thlr,
70 onarhelf cash. there has come into tho
market thousands OF purchasers through
fhe inslhllment plan who could not have
purchased IN any other manncs. Come.
auenlIy. We believe that m place of-hay-
ins been q detriment Il has been greal
btncfil 70 The real estate business and
has had a tendency 10 make averyons
think d ownlng theis own home.
No Hardship for hfonfed Kan.
n 4 not a hardship Tor a man Will
money % purchase home. but II il q
hardship for a person with q small salar,
q acquire home. II takes soif-denia
and strong viii power 10 save money
when 4 family has but one interest
and that Il 10 acquire home. the rela.
tons existing in thar family arc NOR.
eonstniai and you win find mucl
happier home where all are striving L
save money. Extravaeance Is forerun
ner o. trouble. not only financially. bu
often means the breaking up OF home
When people are saving they are united
when they are spending their earnings
they ere selfish. enN 4 h an established
TACT that extravaganza and happlnos
cannot 80 together Therefore. not onl,
has the instailmcnt plan been beneficial
20 ne WORKING ciahs. bat We believe tina
a has helped IN holding together man,
homes and provided q harbor OF aafet,
againai All adversely