Alma record. (Alma, Mich.) 1878-1928, 1915-12-09
These Merchants Tell Read
ers of the Record What
They Have to Sell
READ EVERY AD IN THIS PAPER
Will Give Others Each Week Until
All Our Advertisers Are
Mentioned

~ rs the arrow that points the way
to better buying.
1t is q foregone conclusion that
when merchant goes TO the expense
/ Of advertising certain goods those
goods are well worth che price and
Will stand up under the most rigid in
spection. If il were otherwise the
merchant would hardly be calling at
tention 70 them. He would simply re-
sort to the shady trick of working
I them Off on some unsuspecting dupe.
Very few buyers have the time to
.ook all over town before making their
f purchases. Life is too short for that.
They must have the goods, and
without unrecessary loss of time in
making their selections, and it is but
natural that they should turn to the
advertising pages oil the local paper
for such advance Information as may
be obtained before starting out on
their quest
Thus t is that the merchant who
advertiees his wares, and keeps his
best offerings in the public eye, has
the advantage of the man who never
advertises, and draws business to his
store which otherwise might drift into
other places.
1t is good for the merchant and 1t is
good for the buyer, for it enables the
merchant to dispose of his goods at
reasonable profit. and enables the buy
er to make the purchases he desires to
best advantage without loss of time.
And if there is a special bargain of
fered it enables the buyer TO take ad-
vantage Of the opportunity instead OF
going to some other place where
higher price would prevail.
Advertising has been reduced TO
science, and those who benefit from II
are not found only in the camp of the
advertiser. The buyer shares equally
IN the benefits through the saving of
time and the securing OF the articles
he desires at the minimum price.
Keep your eye on the advertising
pages of this paper, for they will con
tain many attractive offering from
week TO week.
Success comes TO those VINO seek It,
and economical buying IS one OF the
surest means TO that end.
Watch the Record adj
AS stated last weel, we are present
ing the names Of more business men
who are steady advertisers in The
Record and arc convinced that 1t pays
to let people know what they have TO
sell
e.. y. Wright.
One can always be sure OF finding
( what is wanted ia the furniture and
house furnishing line at this store.
The proprietor is a pleasing man TO
deal with and always can be depended
ON TO give good values. He Is already
selling furniture to be delivered tof
Christmas gifts.
Miller Brother.
Miller Brothers carry a full line Of
, staple and fancy groceries and one OF
the largest stock Of the county, and
also are very popular with the public.
They are up to date and run their
business on business principles. Every
week contains specials OF particular
, value to our readers.
j. A. Gernardt.
This is one Of the good stores of
S the city. Here always can be found
a good offering of dry goods in the
best fashions and materials. The
. management are courteous and pains
y taking. Their highest aim is to sat
isfy their many patrons. That they
+: have succeeded is evidence by the very
satisfactory business which they en-
:, joy.
Is. w. Ellison.
h. W. Ellison, the grocer, always
mas something interesting to say in
his advertisements. He has given
considerable time to the study of the
:, question of the high cost of living and
, II anyone can help you solve it, he
. can. Don't fail to read his advertise
ments. They always contain bargains
Clapp < Fraker.
i Clapp q Fraker, a careful and well
selected stock of hardware can always
r be found here. They are careful buy.
4 ers and firm believers in letting peo.
pie know what they have and treat
them courteously.
Alma Grain < Lumber Co.
Under the management of vii
e Griffin, this firm is fast gaining the
deserved reputation OF paying more
e for grain, beans and hay than any
Re firm in the county. Their motto i.
r, fair dealing and to the top notch foi
"a every thing they buy in this line.
Deluxe Candy Co.
. Although q new firm in Alma, they
!. are fast growing into popularity
They score in ice cream and ices Of
ali forms and make their own candies
They solicit the patronage of partie.
and banquets.
i. Home Lumber & Fuel Co.
This firm carries by far the largest
stock of lumber and building supple.
h in the county, anything you want u
= build with, they can furnish They
carry a complete line of coal, coke anC
lime. This firm solicts your patronage
10 through The Record each week. Wher
in need Of anything in their line, looI
them up.
D. Up TO Date Barber Shop.
AL Davis the barber, runs thre'
chairs and bath. He also carries .
complete line of cigars, cigarettes ane
y. tobacco. AL says. give US the once
y, over" A call will convince you tha
n he runs an up-to-date place.
(Continued Next Week.