Weekly journal-miner., 1915-06-09
AVER & SON GIVE
 ARIZONA FREE ADVERTISING
(From Thursdays Dai!y.l

(From Thursdays Daily)
 N. w. Aver X Son of Philadelphia, advertising agents, are giving Ari- zona some publicity in Printers Ink. The article that follows appeared on the front page of that publication re- gently. Aver & Son prepared it:
 Arizona cant give us any adver Using, so we propose to give some to Arizona.
 If there's state in this kingdom of the common people that needs ad- vertising, it is this same Arizona. In tenderfoot geography. it is written down as a land of sun, sand and sagebrush,' and you've never seen picture of it that wasn't all cowboys and cacti. redskins and rattlesnakes.
 All of which is-well, not the truth, the whole truth, and nothing but the truth. about the state. For, know you that Arizona possesses some wonder ful resources.
 Take the climate-every variety of desirable climate from the year round cold of snow-capped mountains to tropical As a dry-atmospherc health resort, Arizona rivals Upper Egypt-or will, when she puts her story into proper advertising form.
 And as for scenery-well, for in stance, where is the magnificent Grand Canyon of the Colorado? Nine chances out of ten, you'll guess wrong-for it's in Arizona, every foot of it! Advertised as it deserved to be, you would not be satisfied till you had treked out to see i.
 Some of the largest copper mines in the world are here, too. Silver gold and precious stones are valu- able side line.
 With an area that could cover all New England and New York, there wasn't much doing in an agricultural way until the water came-through the irrigation ditches. Now, this vast tract is just blossoming out in the most luXuriant way.
 Arizona is still in the experimental stage commercially, just awakening to her opportunities - but she has found out several things for sure. She can crow citrus fruits of all kinds and get first to market with them-weeks ahead of. California on oranges, lem ons. Times and so on. Advertising would help find the markets and get premium prices).
 Arizona raises better quality figs than Syria and her dates surpass those of Algeria in taste.
 She grows alfalfa in bumper crops six and seven a year. She raises the prized long-staple cotton used in the manufacture of thread, the same kind of cotton which we import from Epvpt at the rate of 55,OOO,0O0 pounds year
 Then. there are the ostrich farms, with about 5000 birds. Salt River valley is the greatest place in the world for raising ostriches-its dry. clear air and sunshine produce finer feathers than come from Africa. And, incidentally, these war times afford chance to put the Arizona feather in dustry up front ...
 This is Arizona in synopsis.
 When it comes to manufactures, she ranks among the "and other states" Yet she manufactures goods worth more than $50,000,000 year g per cent increase over the pre- vious five years.
 What the state most needs is popu- lation-she has about 240000 all told, or two persons to every square mile of soil. It is good stock to begin with-mostly American, with 97 out of every 100 farms and ranches held by white men, and 30 out of every o7 owning the land! In the country, it's long way to the nearest neighbor, but the cities and towns are as up-to- the minute as the East.
 It is part of our business to know Arizona as intimately as we know the other states. Our dealings thus far have been mainly to hitch up an outside plan to the Arizona market. We are prepared to take the other end-to advertise an Arizona product to the nation.