Burlington weekly free press. [volume] (Burlington, Vt.) 1866-1928, 1915-04-29
VALUE Or ORIGINAL PACKAGE
Many Lines of True Economy in
Branded Products.
label Is Housewives Only Guarantee
of Quality. Purity, sanitation,
Quantity and Standnr dizntiOn.
Says Mrs. Julian Heath.

The study of home economics in our
schools COLLEGES. state departments and
women's clubs has been steadily advan-
cling during the last decade. but l be-
1ieve it was the much exploited high cost
of living that made the great BODY OF
house wives realize their responsibility and
power in all matters which pertaihed 10
the home. said Mrs. Julian Heath, pres
ident of the National Housewives league
in an address before the food trade con-
ference at New York last week
If the American woman has failed at
all, she continued, it has been mat she
has not recognized her economic func-
ton as the disburser of the faniiy IN
come Marriage Is a partnership by
which the man becomes a producer OF
the funds for the family and the wo-
man the administrator of those funds.
Statistics tell us that @A per cent. Oh
the money in this country is spent d.
rectly by the woman.
This removal of the home industries
from the home to the factory not only
produced revolution within the NOME
but It gave woman an entirely new eco
nomc function and changed the Wno!o
world of trade. It transformed her from
n producer into a consumer she mad 10
begin to learn to buy with money what
before she had produced out of raw ma
terial
Was il n mistake for us to allow these
home industries to he commerciallzed
Not nj all The mistake lay In the fact
that she did not recognize That she shouid
keon control of these home industries
through knowledge Of them. TINS posi-
ton is now fully recognized and | can
therefore present to you the nth century
housewife who recognizes her economic
function For centuries YOU men have
been struggling with intelligent, efficient
production and You have organized Tor
it, now can present to YOU with great
urido organized consumption. Intelligent
consumption. and that It is having a
wonderful effect upon the whole world
of trade.
The label is the housewives only guar
antee Of quality, purity. sanitation guam
tlty, standardization and, possibly, we
may safely add. economy, when We take
all things into consideration. When goods
are bought in bulk the only guarantee
back of them is the disburscr, and grant
ing that he may he both honest ana re-
liable. his tastes may differ from those
Of individual consumers. 1t Is then to he
left to the distributor to buy what suits
him best and sell it to the housewife
with no guarantee to her that what She
buys is the best that car had foi
the money.
Our pure food laws show MS, II we arc
intelligent readers of the label. the purity
of the article. but it has nothing what
ever to do with quality vr grades. Thi.
question of grades and quality il all i'm
portaut not only n it affects the goods
but as 1t Affects the market price. s.
thoroughly is this question of grade
ana quality becoming recognized tina
we now have trade marked oranges. ap
pies, poultry and many other things tina
were formerly sold in bulk.
It f. the desire Of the consumer To- know
what he is buying ana the desire Of the
manufacturer or producer to give of hi:
best that has led to the trade mark which
stands for known quality. Th" Just a
good era has passed so far as the house
wife is concerned
II seems almost fallacy to speak o
quality and then sanitation because san
itation makes for quality. but the sani
tary feature is such an important ON
that | want You all to realize that thu
housewife recognizes It ana appreciate
what the manufactures lie doing to de
liver goods in the original package t.