The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1915-02-09
Dry OF TEST
ID BEATITUDES
TOLD CHICAGO
nnes Schermerhorn, Times
Publisher, Addresses Sun
day Evening Club
BLESSEDS" DICTATE
NEWSPAPER POLICY
Twentieth Century Newspaper
Adventure an Uphill
Fight
eBLESSEDS" DICTATE
NEWSPAPER POLICY

~ CHICAGO, Feb. s.-The Herald
prints the following resume or the
story of The Detroit Times, as told
by its publisher before an audience
that flled Orchestra hall. Sunday
ovoning. Mr.. Schermerhorn,e who
came 20 Chicago by invitation OF the
Sunday Evening club. took TOR his
/ subject, Testing the Beautudes; A
Twentieth Century Newspaper Ad-
|yonture:"
Tue bsafitudes and newspapers may
seem long ways apart but.a suocess
which has attended the applicAtien or
ton OF . twentieth century newspa-
per was outlined last night atsthe SUN
day Evening club at Orchestra hall. .
sn .p:s pr ,Ss ons
tSs ..biesssGs! dlctats me poiisy OF his
- sndsrttsk the worx, he s.ie, .ln:.
{roft had declared that no Newspaper
could bs .run on Sunday school itnss
FIRST Issue In 1900.
~It Ii going 90 take the first twenty
sxps s n az Ss ssnsrm srnsrn SAD.
I'VE started even with the century 80
We have aye Xsars more. m
eocistes and friends. and found II
sstthss cay e St then r. promise e 70
81 them ala. FRIENDS In southern
.s 81 ssnnounss sS isss ! 1oaia sell r..
uswspapsr for one cent which wonid
ponnies They co-operated with us In
/. saving pennies, for while we took one
cent on the price of the paper. the
subscrfberu withheld the other cent.
Lesss es4yOeo \. Year.
AT the frst annual meeting the
capital stock was Increased 70 $4,000.
coi S Ion sSeras ins 5000 he hrst
year. We were giving the bsatitudes
+ holders Increased the capitalization 70
y 31600O0 when the other newspapers In
Detroit reduced their price 70 cent
Our iossss UP to Dec. u. 1901, were
I'm 1909 the deficit was $4,000. in
1905, $4,000. In 1904 we made $500,
eo We decided to draw closer to the
a ave refused all objectionable msdi-
cal advertisements, and the result was
tragic with q circuiaticn OF 5000.
{ FALLING on OF advertising was Offset by
subscriptions, and In 1908 we made
s' SSs and the following three years
Drops Liquor Ads.
We tucn oToppro ah 1hu
+clgaret advertising. piano puzxles and
Wildcat mining schemes, and. although
I'VE lost $1,000 In 1912, we were char
actertzed as the salt or the earth,
We found that many truly religious
people had been enthused when we re-
fused liquor and medical advertise
lnents and then dropped the paper be-
cause we printed news about prize
lights and theatrical announcements.
I'VE got back to the right side Of
/. the ledger In 1914, and there n moth
Ing more to renounce In keeping with
the beatitudes. With . press capable
<9f printing thlrty-two pages we will
be prepared to serve the saints who
want beatitudss plus magnitude.
Success In SIGHT.
Possibly we VIII not require the
>ontire twenty years to prove that a
-nowspaper can be both ethical and AMI
mate. IL the Kingdom Of Heaven IL
within us, why not within the pages
ref the daily press. where Is everything
80 may It be. The blessing prom
leed In the Sermon on the Mount 10
<he blessing held up for the poor In
r1plrtt and the persecuted.
NJ III our idea spreads Il will bring q
0ay when the American press shall be
( ~ uuDullied a. it u free-a press
Hithout spot OF. bismish or wrinkle or
my such thing"