New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-06-23
Associated Clubs Adm.
New and High STANDARD
of Practice.
WILL REJECT ALL
FALSE STATEMENTS
Newspaper RepreseutatIv.,
Form a Special Department
in the Organization.
rB7 Telegraph to The Tribun..,

Chicago, June 22.-The Auo,,,..,
Advertising Clubs OF the World 80.
in twenty co-ordinated Department, ..i
conferences, added a new ehaOts, -
day to the advance Of honesty IN a,
yertising.
Under the leadership Of w.By,,u
business manager Of THE Tr;bs,.r
and chairman Of the newspaper ss,,,..
Of the convention, the 1855 neg,r,,..
delegates unanimously voted 10 ~,
the following standard OF practice:
To make none but true statement, a,
circulation.
To maintain advertising rates as rub.
lished.
To reject fraudulent ADVERTISING
To oppose free publicity.
IL was decided TO form a Close, a,
ganization, in the form OF a den.-.
ment, under the title "Newspaper n.
partment of the Associated Advert.
ing Clubs Of the World" with ANA
dues Of $40, the membership 70 inelss.
both daily and weekly newspapers
Nominating Committee Named
Chairman Field appointed a commit.
tee composed Of J. r. Woodward. on.
cago Daily News; W. J. Hynes. Ro..
ton "Globe," and F. ST. John Riehsrd,
St. Louis GLOBE Democrat to aet n
a nominating committee and to rs,sr
tomorrow.
The standard Of practice was drstt.i
by Frank B. Webb, advertising manss,,
Of The Baltimore News" while Il,
form of constitution was drafted y
A. E. Chamberlain, of the Knill Char.
berlain Special Agency, Chicago.
James B. Schermerhorn, publisher II
1.-THE Detroit Times" who stronsly
favored the proceedings, commence
on the expeditions manner in which Il,
constructive meeting had been eondse..
ed, the results of which will give 4.
newspapers representation on the IA.
tional commission of the Associate
Advertising Clubs of the World. H.
Schermerhorn declared il would J.
only a short time before all newspaper
would be forced 70 subscribe TO tie
formulated standard Of practice.
Previous to the passing Of the rsx-
lutions Mr.. Field explained that Nn.
of the larger newspapers long had hi
a similar standard Of practice In tier
own business, and newspapers as We.
as advertising associations and indus.
trial concerns generally should folln
the same course.
The result of to-day's action is q.
pected to be CONSERVATION In the rsnh
of quacks and takers who have beer
maintaining a precarious foothold !,
some of the less careful Amena,
newspapers.
Bad Ads" Don't Pay.
Louis Wiley, business manager d
"The New York Times" in an address
on "The Effect Of Advertising Censas
ship on the Cash Drawer" showed TIA.
the newspaper publisher who contlnue
to accept bad advertising in the lis,
Of the standards Of to-day was bo1i.
to be wrecked, like the vessel ovnH
who accepted a cargo Of acid thI
would cut the bottom out Of his ship.
William II. Ingersoll, Of Rober! !
Ingersoll & Bros, New York. 81
La Fayette Young, jr., business ni,
ager of "The Des Moines Capita
made strong pleas for fat rates .
newspaper advertising. Mr.. lngef;sli
urged that publishers who have err.
in acceptance Of bad advertising sl'',
up their practices without delay, 10
that all erring advertising agencies '1'
erring advertisers join voluntarily y
what is bound to be the universe
movement.
Joseph II. Finn, Of the Niehols.sn'
Advertising Company, talked Of q
operation with newspapers.