Carson City daily appeal. [volume] (Carson City, Nev.) 1907-1930, 1915-08-31
MAKING OR BREAKING A TOWN

MAKING OR BREAKING A TOWN
1t is easy enough to kill off a town, but how are we to rejuvenate
a community that has been literally choked to death by the very people
who should be its best friends and protectors-its W people?
This community is by no NEAR dead but it has had some SOAR
1t has been slowly choked and strangled by those who have injured
It has been done bv the inveterate patronzer of the mail order
Let US suppose W pictures and the story will havs been told s 50
of any degree of intelligence whatever.
Picture One
This is a thriving country community
1t has modern improvements many stores we'll stocked with goods
that are sold al close margins of profits, is Clean sanitary and attractive
in many ways.
society is active, and life is more than worth living:
Farmers find a ready market for their products, and those that are
The town has a good nan abroad, nw people are constantly
1t is a successful town, but it is so only because the people OF the
community trade with their home merchants n are loyal to home IN
shtutons and home people.
The community produces more than it consumes, and since the
people trade a home the profits and surplus are naturally kept at home,
with the result that the financial condition of the community becomes
better day by day.
This is what loyalty to the home institutions does for you and yours.
Picture Two
This is known a a mail order town and community. and it looks It.
There was a time when this a a prosperous community OF people,
with many stores well stocked and business generally On the boom.
Then the mail order man came along with his handsome catalogues
and his aluring advertisements OF "something for nearly nothing
which dd nt pan II as expected AM many OF n people tell for MS
stunt.
home merchants sold less goods and had to reduce their stocks, and
some Of them became disguised and moved away, and the town just
naturally hit the slippery place O the toboggan and slid down to the
bottom and has stuck there ever since.
Yes, it is just a mail order town and looks il.
Pride is gone, business men are apathetn, trade is dull, money is
scarce and hard to get, social life is dead, real estate is deader, and
farm values have shrunk until they are the deadest OF ALL
Many farms are for sale, out there are no buyers. Nobody wants
to live o 3nve, in a dead community.
Young people growing up get tired of living in a cemetery and
move O n to other and more progressive communities, or % the big
cities.
Older mes would like to &c, toe, but they al OF sell their prop
erty and of course there is nothing left for them to do but stick
man..
This is what patronizing the mail order mn and neglectng the
home merchants and home institutions does for O and yours.
MORAL: The community that patronizes home institutions will
live and prosper. The one that chngs to the mail order lar more
often faces certain commercial dsintegrahon, stagnation and death.
ANTIDOTE: Resolve today that you will eve again deal your
self and your community a body blow by sending your money away to
the mail order man. Stick to home and home will stay by you, and
your combined energies will bring victory from defeat and prosperity
from disaster.