Omaha daily bee., 1915-02-14


all That Night Her Hair Cracked and
Broke OFF an Inch from Her Head.
hat TO cover the wreck OF what had bees
my beautiful hair. Had sat nearer the
stage an usher or a neighbor would have
demanded the removal OF my hat And
would have been laughed at because my
wig was crooked or my transformation
had slipped
after a while stopped wearing the
wig because 1t heated my head and
caused worse headaches.
"Then my mental suffering was greater
than ever. A light thatch Of hair like the
down on a duckling was beginning to
grow. but only sparsely, as II were, in
patches. / suffered grievously from re-
marks I overheard regarding my appear
ance.
"'Pretty woman said some one AZ
restaurant, but look at her hair. I'll lay
you box Of gloves she is Just out OF an
insane asylum. Shave their hair there.
you know
After having racited what she told the
court, as in the foregoing, Mrs. Davis con-
tinued to representative OF this news
paper:
az sued the hair dresser for $4,000.
based my claim upon the more than
$4,000 that had expended on daily mas
sage to soothe, and electrical treatments
to stimulate, my poor scalp; for the
wigs and transformations had to buy,
and the caps TO conceal my dreadful
cranial condition. Also for the fees OF
my lawyers. The $4,000 claimed was
some compensation for the mental an
guish l had endured. was not, how
ever, disappointed at the verdict because
have all the money want. / won what
i wanted moral victory. ] was able
through my case to warn other women
against repeating my mistake.
my story has double moral. The
first is, use the measuring rule Of your
common sense when reading an adver-
tioemeut Ask yourself whether the
claims made are probable Second.
Never use curling iron on your hair. IL
God hasn't given you wave In your hair
make the most OF your straight tresses'
81 am going back to San Jose. Cal. to
watch over my little daughters educa-
ton. l go in penitence and In triumph.
Women. suffering, / salute and warn
you'll"
There H., Of course. another eide to
every picture, and this is the explanation
the hair dresser made
81 have had 5000 everlasting waves in
Ave years. No one Is infallible! There
have been a few failures. At most one
per cent. But they have been In cases
in which the hair has been often dyed
or bleached or both Mrs. Davis did not
tell US her hair had been dyed. We
knew It had been bleached because We
could tell at q glance. There Is no nat
ural yellow hair. Light hair has drab
tint. Following my Instructions, our
operator warned her that since her hair
had been devitalized by bleaching We
could not guarantee that It would not
fall out in the treatment she said. Go
ahead / know she denied this OH the
stand, but It was question OF veracity
between us. We charged her fifty dol
lars because Of the poor condition OF her
hair.
The day after she won her suit four
customers came In for an everlasting
wave. We asked them whether they were
not frightened. They all laughingly re-
piled that they were not One Of these
was a customer VINO mas nhu al ever
lasting wave put into her hair seven
times In two years"
But why so often II It is everlastingf"
Because we cannot prevent the hair
growing out and the everlasting wave
moving down toward the ends OF the
hair. It is on top of the head that the
wave shows most and the effect most de-
sired is secured. Therefore my customers
wish to have II done over and over. We
guarantee that in normal conditions 1t
will last six months.
"The electricity is not applied directly
TO the scalp. II is only used in heating
the irons Besides the hair is not waved
nearer than an inch from the scalp. And
We slip over the wisp Of hair as protec-
ton fbroi1 disk that will not burn.
"Since this woman has caused the
trouble we have had printed a slip we
require every customer 10 sign, assum-
ing the responsibility themselves in case
OF accidents. By improvements we have
lessened the time of the operation from
eight and hale to three and half
hours