The Alaska daily empire., 1915-01-05
LECTURE T0- AlIERIcAN BUSINEss MsN.

Herbert N CaSson writing in Associated Advertising reads timely lecture American business men, He urges mem 10 Qut quibbng te things and get to work ae says sae opportunity is presenting se the people ot the ynleo Sfa+e n crate the reest industrial that their country has ever witnessed He points that the markets o the world are available this country and that 1t IS up to American au facturers obbers and business generally 1o get 2u9 3 reap he reward offers itself freely lie says there IS noun inc now in the way to prevent prosperous business conditions from being inauguraed that the financial and other laws ana regulations are favorable tha. an that is needed IS to go out after business that awaits the asking
 Among other things, Air Casson says;
 "y.hat is the matter with she United States
 4s have been residing in London since the oegnnmg oi the war have been hearing hs question asked on al sloes have never heard satisfactory answer NO one seems know
 "Fhy are the American factories not running night and day? Why are the railroads opening new territory and getting ready the millions immigrants who have already made up minds leave Europe soon as the war IS over
 "Why there not 50 American ortnners m London rgh now trng to sell S2O0OO0000 worth of American goods ID place of the goods that bought last year from Germany and Austria?
 "hy have advertisers become quitters just at the time when their advertisements most needed and most eecVVe in cheering on the business forces of the United States
 Prom the European point the United States IS a haven of peace and security prosperity It has troubles that dare mention to Belgium or Austria or France or Germany or Servia or Great Britain or Russia.
 Every tenth Brton has enlisted Every tenth Frenchnan is at the front Every tenth Belgian is dead What does the United States know of trouble2
 ~ Lusitana and convey party of 5000 American advertisers to Europe for trip of education would give them week m London a week in Paris and week in Antwerp
 q would let them look the United States from the scene of war would give them look at Real Trouble would let them see trains ten at time five minutes packed with the mamed and the dying.
 T would let them hear from ragmentary survivors the incredible story battefeds 150 miles wide and armies that are greater than the entire population of Texas,
 would let them graves 100 yards long and iui ana Belgium the country that was nothing but l2000 square miles of wrecSage
 Then when the to understand to some slight extent the magnitude and avuness of this would say to them:
 Nov go back and appreciate the United States Realize your opportunities Don't start digging trenches when nobody is firing at you Don fall down when have not been hut Don't be bind the most glorious chance you have ever nao m your life
 Go back and advertise Get ready for the most remen- dous business boom any nation had Build your fac tories bigger Train more saesmen Borrow Go ahead and thank God that you alive and that your family is alive and that you living land Chat is at peace at a time when nearly the whole world is at war