Palisadian., 1915-08-21
EXPOSITION is GREAT HIT

EXPOSITION is GREAT HIT
Mr.. and Mrs. j. Otto Hunicke re-
turned from a months travel on the
Pacific coast last Friday. They tool;
In the principal cities, including the
Panama Exposition, which they de-
clared to be wonder.
Said Mr.. Hunicke in speaking of
his trip:
I'VE enjoyed every minute of our
journey away. We had lightning
fast trains, all the way, going and
coming, and never saw drop of rain
while we were away. | see you had
some rain here. Los Angeles is the
wonder city of our travels. 1t is
much larger than San Francisco, and
reminds me of Chicago in its activi-
ties. The people are claiming 100000
population and putting the figures on
their envelopes and letter heads. The
city is growing so fast you can stand
still and see it grow. Jack and the
Bean Stalk are not a marker to Los
Angeles. 1t has grown by process
OF financial irrigation, backed by the
most unique and original advertising
activities. Everything in Los Angeles
is advertising. The people breath
it, drink it, dream it. You might
call it the realization of an advertis-
ing dream. There are more forms of
advertising in Los Angeles than any
other city | ever saw. Our daily news
paper, The Times, carries a larger
total volume of advertising of all
kinds than any paper in America"
Outside of newspaper advertising
What?" was asked.
Gust everything that will catch the
eye and appeal. For instance, they
believe in the good road far and
away over all things else. Out there
the sand is saving clause. They
utilize it for a foundation, putting
down eight or ten inches of broken
stone, then lay on the finishing
touches. Thus for 300 or $4,000 a
mile they get a surface of incompar-
able road that would cost in New
Jersey $4,000, and, in Bergen $780,
600 a mile. Whenever they want to
build up section around Los Angeles
in given direction, they don't build
houses; they build a magnificent road
way out ten or fifteen miles and turn
on the light. They line the roadway
with clusters of lights like Fifth
avenue, and the people swarm out
build homes-principally bungalowes.
But you can't get away from the ad-
vertising value of fine roads and
electric lights. These two factors
and the automobile have made Los
Angeles what l have called it, the
wonder city. Why, there are over
138,000 automobiles in California, the
second largest number owned by any
state in the Union-more than in
Pennsylvania or Illinois. Do you
wonder that California is growing?"
But" continued Mr.. Hunicke, Il
cannot see California with this sec
ton of the East. The climate of
southern California is unbearable to
me. Hot as blazes in the sun, cool
enough in the shade, and nothing
grows without irrigation. Not a
blade of grass that's green out there
that isn't forced so by water. With
out irrigation the Los Angeles sec
tion would be a Sahara Then, too,
there are no such homes as we have
here. They are far inferior and
much cheaper, but, of course, made
to look very beautiful by myriads of
flowers. The color there is glorious,
but irrigation has done it. Water,
water everywhere, like the fountains
of ancient Rome. But l couldn't per-
spire out there. l almost stagnated
How | did enjoy my first days sweat
in my garden on getting back to Pali-
sade! 1t was like tonic. No, | am
satisfied here But we need roads.
Above all things else in the whole
world the roads have made California
possible. The climate suits many,
but l don't like it. But the people
have made road building an adver-
tising hobby, and turned a condition
of accident into their greatest asset.
They have sand and mild climate
They build their roads in the sand
for a song, and then showed the
world how to make value out of
natures two cheapest products. In
another fifty years, California will
have ten to twelve million population"
I saw funny sign on tailor's Win
dow in San Francisco which reads
seats free. Pants 81 leg