The Detroit times., 1915-09-18
Are you ashamed to
good sense?
Certainly mott thought so. But here's man
nat was. Let me tell you about him.


that was. Let me tell you about him.
Mr.. is his name. Mr.. Blank was
slaye to tradition. He bound hand and foot TO
conventionalities. He thought out anything
Tor himself but accepted conditions and things Just
o they were handed to him by others.
Mr. Blank had the od-fashoned idea that to get
che best he had to pay the most 1t never occurred
TO him that on every article sold the merchant VINO
cold II figured certain percentage TO go Tor the
cost of handling, rent, help, light, etc And an
added percentage for his profit And that the mer-
chant himself controlled all this. He didn't stop to
reason that the merchant fixes his own price and his
own profit. He Just took it for granted that the
merchant knew how much the article was worth and
that was why he charged a certain price de &C,
csptsd all this as a matter OF course-AND HE
SUFFERFr
one DAY pir Blank had occasion to buy jewery.
relative was being married and he wanted to con-
tribute some appropriate and useful gift de told
his friend and that friend happened to be customer
Ct mine-and any time man buys Jewelry from me
am willing that he talk to ANYONE. HE is A
BETTER BOOSTER THAN MY OWN CLERKS
and they're some boosters.
When Mr. Friend Customer got through with
Mr.. Blank. he had him so completely convinced that
he finally agreed to come to Miller. He did, looked
over my stock and willingly conceded that the goods
were the best he could buy anywhere-and at less
he would buy it. on one condition-THAT Miller
PUT THE PRESENT IN A HIGH RENT" JEWEL
ERB BOX. Can you beat this?
Here was man who was ashamed to admit that
he had ROO0 sense. lie was ashamed I'D AUNT tndt
he wasn't willing to pay half his money for jewery
and let the other half go for "hifalutin name
He said that he didn't want his relative to know that
he looked for best values for his money. Can you
beat that?
Here is what said to that young man-AND
THIS GOES TO EVERY OTHER NAN WHO
HOLDS THE SAME NARROW MINDED VIEWS.
said. ~Young man! If you sold bright and
shiny gold brick would you brag about it? Would
you tell all your frends-your neighbors-zstrangers,
how foolish you had been? CERTAINLY NOT!
You wouldn't tell soul-youd keep your mouth
Ghut. II you didn't people would lost confidence in
your good judgment. Well, that is just what you're
doing when you want to let people know you
spending good money for half jewelry and half for
high rent expense
MILLER" ON THE JEWELRY BOX DON'T
BRAND YOU AS CHEAP SKATE"-IT GUAR
ANTEES YOUR GOOD BUYING SENSE. It shows
yov- head Is not as empty the jewelry box
buying from the big boy jeweler, who has to
''Soak" you because of his big expense.
Ny prices are less because my expense is lower
and buy In larger quantities. am satisfied with
ID profit ON each sale and In that way make lots of
sal-lots Of sales, lots of little profits Every time
gst new customer can afford to sell you cheaper
Iabsolutely guarantee every sale make and re-
fund the money without peep if you are not sat
isAed. That's my business policy and that's what
cal "A SQUARE DEAL-Tve built the biggest jew
ely business in the state (not paper either) and
I'm going to make it grow some more.
GOOD MORNING! WHAT WILL YOU HAVE?