Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-09-02
0NE MORE 81 MOVIE
THEATRE FOR NEW YORK
The vitagraph to Raise Its
Prices to Meet Triangle
Competition
Rr the PhotopIay Editor

Nv the IUONoHhNy
s,he s2 movie theatre hit broadway "neh
w crIfnth took over the Liberty
ago 10 house "The Birth Of Ma
second comes into the field
49, nav. when the GrifIith-Ince-sen-
1r,snrle Corporation begins its sea-
~ "a At the Knickerboeksr. And now comes
-. announcement that the Nitagraph
s-s.a,re on Broadway. which has been
..,,,g vitaeraph films for some years
I, u,bat are called popular prices In the
.-,,,,,ate theatre, will put the ~ scale
:. ,orca on September .. The FIRST MIN
an no the spectacular preparedness
-.o,oD,av "The Battle Cry OF Peace"
rr.,a. Richman appears in the leading
-. The cast includes Joseph ktlgour' as
r.o.oo washington. Lionel Braham, as
war That's Lawton, as Columbia; L.
porer Lytton, as a spy, with Miss Louise
,s.,a., Tert johnson, Miss Mary Maui
-. Harold Hurbert, Miss Belle Bruce,
,.n,ss Morrison and Miss Lucille Hammill
IN important parts.
,,,s, where Is the photoplay serial? Is
q, as much on the wane as some authorl-
s,es saw? Is It as popular as the recep-
zion accorded certain pictures by certain
.,a,onces seems to indicate? That is
u,,,, a,h,ch nobody but photoplay fans
p - ars,yer. The editor of the EVENING
S,rnarR,s photoplay department Will be
-lad 40 hear from them. But, hrst, pom
der some facts and rumors.
a.oorstnp TO the current issue OF
,,ar,et, there has been big shake-up at
the Vitagraph studio, all on account OF
serinl. Ralph Ince is understood TO
have resigned from the Vltagrapn service
ana ioned the N. Y. NJ. p. With lnce
Goes Anita Stewart, who has been play
,ng the principal role in THE Goddess"
serial. 49,
vitsSis said to be through an argument
aver 'The Goddess serial which of late
is reported TO have been almost unsal-
ahle Several exhibitors, according to
Variety. turned back the picture and
others passed it up with the result that
she Vitagraph is reported having blamed
ince and Miss Stewart for its inability to
create the impression desired.
On the other hand, the serial that is
popular serves a very useful purpose IN
Sraving audiences regularly week after
week. And some serials are popular, very
nonular. The same method of gauging
nonularity, applause, holds good in the
.egular theatre and the photoplay house.
When. for instance, the opening scenes OF
"The Broken Coin," a serial picture, were
flashed on the screen at the Overbrook
Theatre the other evening, they were
erected with applause which kept up
throughout the two reels.
ARTHUR Lucas. who was general district
manager for the Mutual, has become
general district superintendent of the Tri-
Mt ~ IL. Ii. L. Ill w,.,1.
offices under his supervision.
j. NJ. Butner, manager of the local Of
fees of the Mutual, has become manager
Of the Triangle offices. The temporary
offices of the new firm are located at
1902 Race street. About October l, how
ever .coincident with the first Triangle
releases, the firm will move to the new
building being erected for it's especial
use by Benjamin Alexander at 1227-29
Vine street. 80" .-a.+
The Triangle will conduct all its busi-
ness on the first floor, which will be fitted
up with all the latest devices known to
filmdom. Several thousand feet of floor
space will give ample room for all ac-
tivities
The Mutual Film Corporation, one of
the few exchanges still out of the rec
ognized film district. expects shortly to
change its present que ers at 902 Filbert
street to new offices Ia the neighborhood
OF 18th and Vine streets.
G. S. Powell, formerly manager of the
Continental Film Company, has severed
his connection with that film to take the
management of the Mutual, left vacant
By Mr. Butner's resignation.
j. w Pope, Ir.. who was assistant man
ager TO j. NJ. Butner, of the Mutual. has
become head of the Continental at 9O2
Filbert street.
One OF the most conspicuous among
the new arrivals who have fallen to the
lure of hlmdom is Milton c. Work. well
known both as lawyer and bridge-whist
expert. About six weeks ago Mr.. Work
mad never seen a motion-picture film
unless II was shown on the screen. To-
DAY he has on his finger tips every stage
OF motion-picture production from the
manuscript, through the studio into the
exchange, and from there to the ex-
hibitor
Nothing is new to him, and even as
salesman he made quite a name for
himself by utilizing his vacation in Cape
May and calling on the different exhibit
tors In the town. The local Philadelphia
manager was the most astonished man
IN the world when Mr.. Work returned
from Cane May on Monday morning with
contracts from three houses in Cape NAV.
which is fairly good average consider
ing that Cape May has only three mo-