The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-07-09
To the Citrus Growers:

In speeches made by representatives of the Florida Cit
Exchange annual meeting in Orlando June I!th
Chase & Co. mentioned Marketing Agency; then
Agencies. which remarks feel justified in conradcng
in far they relate to us-and they to have been
aimed at
1st. The made that Marketing Agencies
consigned their shipments to commission houses in the
North
This statement in connection with Chase Co. is abso
luey incorrect Chase & Co make positive sales at def
mite prices and do business on positive sale basis with
largest and best purchasing obbe the United States and
Canada.
md The made that the Auctions sup
piled only people; that there 100000
pie who unsupped last that only the 2oooo
had Florida Citrus fruits and that the 10000,
900 had never Florida Orange or Grapefruit.
This is Incorrect proven by the fact that Chase
Co during I0I45 sold in private sale markets. the
100000 people 90 OF their citrus and sold
at auction only 81 per This probably considerably
than hall the percentage sold auction by the Ex
change MR. GROWER, think well over this.
grid The made that Marketing Agencies
are is business for profit
No good works for nothing 1t is that Chase
Co. expect their business to show profit Chase Co.
provide their expense clearinghouse facilities which
at the disposal OF the growers field force; Railroad
Claim Department and Sales Department organization
which generally considered by well posted people through
the country of the complete and highly
gained in this line of business.
If by able and efficient management, Chase & Co. can
give the Growers economical as well as unequaed
service for the Growers highest average results
the and at the time have their business show
fair profit is unquestionably the Growers advantage
4h. The statement made that Marketing Agencies
compete with the Exchange in the markets of the country
This is true Chase & Co. do compete with the Ex-
change Our competition however, is wider dis
tributon and and higher prices than the Exchange WE
MAKE GOOD.
5h. The made that Marketing Agen-
cles have nothing at stake consequently interested
in working for highest prices
Chase Co.'S business during the past thirty years has
shown steady growth Our business is built along
servatve lines and net secured by making extravaganza
unreasonable promises the Growers We have hold
on the Growers The business voluntarily and
because the Growers receive highest average prices
through Chase & Co.
If Chase Co. did keep its packing and selling
ganizaton to the highest of perfection and ecen
net only would its business drop away but its assets
way Of packing houses equipment etc. would decrease in
value
Who has the most at stakc-Chase & Co., which has
large in packing houses and equipment through
the State the of the Florida Citrus Ex
change who have nothing at stake excepting their positions!
9th The statement made that the Exchange
markets five times much fruit any single Agency in
Florida.
This is incorrect applied to Chase & Co.
9TH The statement made that Marketing Agencies
soliciting business from the Growers have interest in the
growing of the fruit
This is incorrect applied to Chase & Co. The
ber Of this Company have large citrus grove holdings in
Florida and vitality interested as Growers well
fare of the Florida Citrus Industry
9th. Great laid by the President of the En-
change the fact that production of Citrus Fruit Flor
da increasing and fears expressed to the future
of the Industry
Chase & Co. go record optmists. We believe in
the future of the Florida Citrus Industry We make this
only Marketing Agents but also Growers
9th. The Sales Manager of the Exchange stated that
he able this advise the Trade
the Exchange controlled the bulk of the Oranges remaining
in Florida, prices doubled
Such statement is insult the intelligence of the
Florida Growers This is proven by the fact that Mr. G.
H. Powell General Manager of the California Fruit Elk
change recently stated in interviews the Northern Trade
Papers that since April prices California Oranges
this have ruled higher than during the early part
the and higher than during period of years
Remember, California has been shipping heavy since
April and that would be impossible for the Florida
Citrus Exchange other Marketing Agency with only
comparatively small quantity of Florida Oranges remain
ing practically all of which sold limited territory
establish values for the entire country only Flor
idas but also California's.
When the Exchange makes claims of this kind they
responsible for the lower prices which ruled earlier in the
10th. The Exchange officials told of what they would
Citrus Crop.
Agent this
three times
Chase Co. have the
net retunsving unequaled service
18th Of
pgeon.th who received
Agencies higher than those realized
nsnuaed
through the Independent Marketing
Such There
Florida