Omaha daily bee., 1915-07-18
STUDEBAKER new MODELS
Price Reductions Announced that
Are Startling to the Motor
ing Public.
HIGH STANDARD MAINTAINED

BY announcing for 1913 a seven-passen-
ger. forty horsepower four at tSB and a
seven-passenEer. fifty horsepower six at
$500. Studebaker has once more startled
the motoring public.
And once more Studebaker has proved
that quantity production. scientific man
ufacturing methods and a wealth OF man
ufacturing experience can reduce prices
and yet maintain high standards OF quail
ity.
That these are high grade cars In every
essential will be evident from the most
superficial examination and the specifl-
cations as given by the engineering de-
partment at the Detroit factory indicate
that the quality is even higher than
with last years cars. They show that
finer steels have been used; that the
upholstery IL OF the highest grade Of
leather the market affords; that the fin
lshing operations have been increased 10
twenty-five In number. while numerous
other details Of manufacture are still
further Indicative of quality.
Yet despite all these improvements and
changes the prices have been radically
reduced In comparison with those Of last
year. No four OF this size and power has
ever been offered at anywhere near the
price OF tss6. No Beven-passenger fifty
horsepower six ever came within hun
dreds OF dollars OF the new price OF 81. $50.
The new cars illustrate more conclus-
lively than ever the accepted studebaker
policy OF dignity In design The Stude-
baker has never gone in for unusual lines.
believing that the public does not care
for cars that follow the fads OF style
that each new season sees
Accordingly. In this years cars stude-
baker has adhered TO its customary lines.
simply improving them In some slight
details that add 20 effect The line Of
tho hood melts into the cowl and the
cowl Itself has been made longer The
crown tenders are OF a deeper design than
ever and cling more closely to the curves
OF tho wheels and the lines of the entire
car flow In unbToken curves from the
radiator back to the tail-lamp. Grace IL
the dominant note OF the whole design,
and while the new cars are larger than
ever and more massive In looks, they are
among the handsomest cars that have
ever been produced.
New Seating idea.
One OF the notable features of the cars
is the new unique arrangement OF the
seats. The drivers seat, for example. IL
shaped 20 that both the driver and the
passenger riding with him have separate
seats. This IL q change that owners who
drive their own cars will greatly appre-
ciate. The tonneau is rocmier than ever,
and the auxiliary seats arc OF entirely
new design. developed by Studebaker
within the last year. Instead Of folding
back against the sides OF the car or up
against the back OF the seat. they sink
down into recesses In the floor. com
pleteiy disappearing when not In use.
AMI thus extra room and ease OF entrance
and exit from the tonneau il provided.
Exceptional care has been paid 70 the
upholstery of the new cars. The leather
used Is the finest grade OF genuine. hand
buffed leather on the market. II "a the
studebaker claim that no better leather
can be bought AZ any price. II is
straight-grain. semi-bright finish, ana Ia
tufted with n high grado OF ouried hair.
Deeper coiled springs give more resil-
iency.
The principal feature and that OF deep
est concern 10 motorists IL the greatly
Increased power OF the new Studebaker
motor Hills and rutted roads will have
no further terrors for the proud pos
SCISSOR OF a new studebaker. Brake tests
on the four have developed si-l5, and
on the Six. HS horsepower.
This added power has teen secured in
one way by enlarging the bore OF the
motor TO three and seven-eighths inches.
For another, the carburetor has been
transferred to the left side OF the motor.
iessening the distance for the gas TO
travel and giving Il freer passage. A
separate intake manifold ls another inn
portant factor In securing wider range
OF ability for the motor.