Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-03-06

pnostions relating to FAMILY analrs OF
setors and actresses are barred ao-
solutely. -.s -. ,o,-
- All letters must be addressed 10
pbotoplay Editor. EVENING LEDGER
s.,,ol Goldfish, treasurer and genera
uor of the Jesse l.. Lasky Fcatur
,,.. company. returned last week afte
,.i.i, TO the Lasky studios in Hollywood
and rave out an interview in whicl
he said: .
puring my trip | tried to analyHe
local exhibiting conditions IN many
W.. ond found them amazingly uni
snrn, II is evident that the time has
20 or Is fast coming, when the
a,.,rr eV, picture manufacturer who
1.,rrs out so many reels per week of
many brands must disappear from
~, man. and only the few genuine
o,,lna.pIcture producers viii be left.
~. manufacture Is one thing; TO pro-
5nce I'm the true sense OF actually
nat,nr something worth while which
s,rvlves not because of any system,
s,,, because the public absolutely
a,ants H. is entirely another matter.
Thls ls. Of course. the "show business
ali over again. with the main issue
a, stake not money so much as or
ranlzation and art.
Tbere are only two essentials In a
moving plcture-the popular value and
,be artistic merit. The program sys-
tenn itself has proved that if 4 pic
ure Is truly great 1t will not be long
unknown to public which Graves
sne photo dramas; If 1t Is not good,
there Is no power on earth which can
make It anything else than what it
really is. Therefore. the day OF the
real producer is dawning. for only he
can face the competition of an art
that is developing by leaps and
hounds; only he can establish a pro-
gram and triumph by genuine superb
ority
Heard in the Lubin Studios
The policy recently adopted by the
Iubin Company Of releasing each week,
ON alternating Wednesdays and Thurs
days, oil the regular program a three
reel feature Is meeting with greater sue
cess than had been anticipated. Within
the next few weeks the public will have
an opportunity of witnessing some un-
usually good pictures of this length, made
by George Terwilliger, Edgar Jones, Col.
Joe Smiley Joseph Kaufman, Captain
wilbert Melville and Arthur Johnson.
Earl Metcalfe, the Lubin leading man,
has qualified as q driver of racing hydro
planes. In "The Hermit of Bird Island, y.
AIetcalfe drove the Hydro Bulltt" in
the races at st. Augustine, Florida. This
boat is one of the fastest hydroplanes in
the country and is owned by Earl Deakon
the Chicago millionaire. During the
races Hazel Hubbard another Lubin
player, followed the speeding boats in an
neropane, while n Lubin photographer
followed in another hydroplane, taking
pictures of both Miss Hubbard's aero
plane and Metcalfe's hydroplane.
In anticipation of putting on an addi-
ional company, Captain Wilbert Melville,
of the Lubin Western Company,
It Los Angeles, has been gradually add
ng to his list of artists. Among the
new ones who have Joined are George
Berrell and Jay Morley, who will be re-
nembered for his work with the Lubn
Western Company some time ago.
Walter Hitchcock's Theatre Staff
Waiter Hitchcock, who plays Severe,
he scandal-loving husband OF the "wom-
IN with the serpent's tongue" in the Will
lam Fox all-star production of Eche-
arrays drama, "The Celebrated Scandal"
With Betty Nansen, was some years ago
ne actor-manager of company playing
lasslcal repertoire. Having some "hll-
n time. Mr.. Hitchcock decided to play
town called Cow Wells in Texas The
rain was late and Mr.. Hitchcock stopped
III at junction where a delay of two
lours occurred and sent the following
Vlre to the manager of the Cow Wells
'emple of Thespis;
Will arrive late. Have stage man
ger property man, orchestra leader,
ouse manager and electrician meet me
I station for instructions"
me answer came back in due time. 1t
cad with laconic clarity:
He will be there"
Odds and Ends
Helen Badgley, the famous kldlet of
no Thanhouser forces at New Rochelle,
as discovered the exact use of a pub
city department. Little Helen has de-
SO iAAlASlpel Ndlub lb 10 Collect
ne funny sections OF the Sunday news
apers and hold Same for her. The tiny
'ad' makes that department her first
ost of call Monday morning, and it is
ot until she has perused the antics of
le innny ones that she is ready to re-
oft made up and ready"
an announcement of more than passing
iterest TO the local theatrical world is
le one TO the effect that the Felt Amuse-
leht Company which now owns and
9nduets the Locust Theatre i'm West
niladelphia, has acquired by purchase
10 property at 14lO North Broad street.
lloining the Mercantile Club. and it will
,eet thereon an up-to-date moving pic
Ire Ire theatre to be known as The La
AZ rs the intention TO start the work OF
instruction about the first of the COM
. month. and 1t is hoped to have the
ies're ready for opening by September I.
ne new playhouse Will have a seating
GHTTnP Il NJ