Arizona republican., 1915-08-08

company to establish the Jeffery Four as a standard car at a standard price "The new price is the direct result of the continued popularity and constant " increasing demand for the Jeffery Four. This has brought about large scale production with it's consequent economies We have reduced selling 1 expense and overhead We have cut the margin of profit We have introduced certain advanced methods of conStruc- ton which save money and we are now able to give the public more car at $1035 than has heretofore been possible i to give at the original price of S155O. ! We have refused to go below the 5000 price because we have found it inn i possible to produce a quality car at less i than $1000 We are not charging more than $1035 because we have perfected ' a car which in quality, ease comfort, efficiency and economy will satisfy the most critical buyer, not only at the time of purchase but after he has driv- en the car for a number of seasons.
 "One of the most important things which we have accomplished is the so- Iution of the depreciation problem. Au tomobile owners can now buy this car at $1035 and drive it for a number of seasons without suffering the marked depreciation which has been such an unfortunate feature of the automobile business. The price is a standard price the car is a standard car. We offer the Jeffery Four this year as the stand ard American automobile at stand Fard 5000 price,
 The new car it is further stated at the Jeffery factory, is not compro- mise in any sense of the word. It has been built. to maintain and increase the reputation of the original Jeffery Four. This was the car, it will be remem- bered. which introduced the high speed type of motor in this country. Its re- markable road performance in the hands of the thousands of owners dur ing the past 2la years has given it an enviable place among the high grade Fours It's price was s1550 when it was announced 21z years ago last spring. with a greatly increased volume of business, the price was reduced to s1275 and the orders poured in at such rate that within ten days of the announce ment the factory was 1.500 cars behind and was compelled to work A hours a day in three s hour shifts ' days in the week all spring long in order to keep up with the demand.
 | It will be seen from this that there is nothing experimental about the new Jeffery Four. The only mechanical changes are matters of simplification, making for less weight and greater ac- possibility. The new car weighs but 275O pcunds-200 pounds lighter than last year. The motor is essentially the same, but develops more power on the hills than last year The unit power plant makes for greater simplicity and accessibility.
 The starting and lighting system is the famous Blur, the same as used by the Packard. The Stromberg Mode KR2 carburetor has proved out won derfully economical gas user and 2 great developer of power and speed The clutch is of the dry disc type. The rear axle is Jeffery built, of the same type used by the Pierce-Arrow. The rear springs are extra length-2 inches longer than on the original JefferS FourIgiving an ease of riding at higf speeds over country roads not found elsewhere except in the highest priced cars.
 It is said that the new Jeffery F'oul is even smoother quieter and moro powerful tDdn llle OGISlIlstl cur HOSt who have ridden in it are enthusiastic over it's freedom from vibration at higf speeds and it's ability to hold the roat end maintain high average mileage or cross countrv trips
 In building thc new Jeffery Four i has been the aim of Jeffery engineer: to produce a car which would even ex. l cell the original Jeffery Four in tir' 1 promise with an imagined desire on thu part of dealers and the public fol cheapness. On the contrary. it is tn, aim and determination of The Jeffer! and gasoline economy-at the sam' time offering the public an automobile of standard seven passenger capacity so that the average owner who insist! on quality and who frequently wants tt take out more than five passenger