The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-12-09
RIVAL DISPLAYS WILL
BE FOUND EFFECTIVE
Hold Patronage and Prove Bet.
ter Magnates Than Displays
of Foreign Firms.
WINDOW DISPLAYS GOOD
Clarksburg Merchants Have.
Made Attractive Displays
of Holiday Goods.

| A suggestion which the Telegram
considers very good has been made
by u Clarksburger as regards trav-
cling representatives OF out OF town!
concerns who come here, rent a room
and display foreign goods for two or
three days In an endeavor to sell to
the people in Clarksburg trade ter
ritory. This Clarksburg man has;
given the matter considerable
thought and his suggestion Is as fol-
lows:
When u plttsburg or Baltimore
concern sends representative to q
local hotel to display merchandise,
Clarksburg merchants who sell the
same kind of goods should rent an
adjoining room In the hotel and make,
n rival display. In this way the
superiority of goods sold by Clarks-'
burg merchants could be quickly and
effectively proved.
Another object behind the display
would be to impress upon those at
tending an object lesson on the ad-l
vantage OF buying at home. where
not only the goods can be inspected
before and at the time OF purchase,
but where perfecting. hitting and
prompt delivery become important
features OF considerations.
Campaign Effective.
Ono merchane said the movement
would be an excellent one and that
the buy in Clarksburg campaign be-
Ing wagod by tho Telegram Is
having material effect. He said he
believed these displays would
tend to keep the home buyer remind
ed of the fact that excellent quality
and equally us good prices are Offer
ed by Clarksburg merchants as can
be offered anywhere.
II find among the other merchants
OF the city many admissions that
our home .people are, doing more. of.
their trading at home, {" said this raer-
chant. and very apparent more Ola
feeling Of cooperation than has
existed heretofore. There appears;to
have been awakened among the
people at large affecting OF their re-
sponsibility to patronize their home
merchants. and this feeling ID devei-
oping more thoroughly each day.
In our own business we are ind
Ing this true to very marked iex-y
tent. and casual talks with our pat
rons have brought out the fact that
the Importance OF buying at home Is
being driven home to the buyers
through this very excellent idea OF
buy IN Clarksburg. or course q there
are some people who have cultivated
this mail order habit that II has a.
most grown to be chronic with them.
Our own experience, however. and
the statements OF other merchantsfn
Clarkaburg show that this habit Is
being overcome" sfi,.
Elpborating Displays.
While Clarksburg merchants have
been noted for the attractiveness Of
their window displays. the displays
at the hotels offsetting the displays
OF out OF town concerns would on
gender determination to Improve
even upon this feature Of Advertising.
All merchants are making elaborate
window displays for the holiday trade
and the holiday season promises to be
one Of marked activity in this connec-
ton, really attractive show Windows.
well worth the time of inspection. be-
ing the ultimate result.
Whether any effort will be made
In the very near future looking Ia
q suggested general display BY all
the merchants OF the city for 4 week
or'two each year. has not been fully
developed, although the matter has
been and Is under Consideration IN
some of the leaders In this desirabie
publicity campaign. J n