The Washington times., 1915-04-14
THE BEST
Photopldy Department in
WASHINGTON
.onldn'S Peace Party
Will Use Picture
Screen in Its
Campaign

The motion picture theater as a
medium of general publicity has
heen recognized by the Woman's
Peace party. and plans for the push
ing of the peace propaganda of the
organization are now being perfected
bv Mrs. Robert La Toilette, Mrs.
George Rublec. and Harry Crandall,
president of the local branch of the
Motion Picture Exhibitors League.
The suggestion was made that the
screen of the motion picture thcaters
be utilized for spreading public serv-
ice propaganda throughout the city
some time ago. The idea that plays
could be written around propaganda
subjects was first taken up. and one
or two plays We're ma lc. They were
highly successful but rather eXpen-
slNe. The fact that the publicity
obtained for the cause they repre-
scented covered millions of Dcop.-
did not seem to appeal to the nr)mo-
tcrs of the schemes. Therefore but
two or three of these plays have
been produced
The new idea is to utilize slides.
This has been done in some cities
with great success as an advertising
advertising. And ono or two thoater
managers have made announcements
that were interesting to the neigh
horhood in which the theater was To-
Gated. No general scheme of using
slides to discuss a big public Ques-
ton was evolved. however, until
Manager Harry Crandall made slides
for tho "clean-up' campaign which
h" caused to be shown between reels
of film at his thcater.
This gave the cue to the members
Of the Woman's Peace Party. and
Mrs. Rubl"e. who is one of the del
eSates to the convention now meet
Ing at Tho Hague. Immediately
opened negotiations with Mr.. Gram
dali with II Wow Of securing the
co-operatiOn of the exhibitors
throughout the District. The pan
of Mrs. Rublee was to prepare
slides which would contain quota
tions from the writings Of most
noted advocates of peace. With the
slides has been prepared which will
nc shown at Crandall's Theater
commencing tomorrow.
These slides contain nothing but
the quotation and the name OF the
person quoted. 1t IS proposed to
show them in regular order preced-
ed by a slide stating what is to
come and under what auspices the
slides arc being shown. The quo
tations that have been prepared arc
from the writings of George WASH
ington, Thomas jefferson, Victor
Hugo. Cardinal Gibbons. Samue,
Gompers. Bcnjam' n Franklin. David
Starr Jordon, Emil G.. ITirsCh. Phil
llps Brooks. Goldwin Smith. Lord
palmerstOn and others.
Tho use of this form Of publicity
for such q purpose will give closer
attention to the statements of the
most noted advocates of peace the
greatest statesmen and soldiers and
the most eminent Philosophers
than would be given a pamphlet or
tract. The attention Of the pa
iron Of tho motion picture house is
Centcred on the screen at al times
There is nothing that can divert it,
The theatcr is dark and oven the
person sitting In the ncighbOring
scat is frequently invisible. There
fore the patron can do nothing but
look at the screen and he is i'm
PEELED thereby to see and to read
everything that IS shown on the
screen.
That is why this form OF giving
publicity to great questions Is prob
nhly the most satisfactory ylat has
yet been found and it will doubt
less be utilized in other directions.
{, NJ