University Missourian. [volume] (Columbia, Mo.) 1908-1916, 1915-10-14

The foregoing is not market quo
tation, nor is it the result of the
farmers auction day.
The articles of merchandise listed
here are few random items taken
from statements of merchants of CO.
lumbia regarding unusual results they
have obtained from the Missourian's
"Tomorrow's Best Bargain" depart
ment.
Potatoes, automobiles, preserving
pears. breakfast food, soap. pipes,
sugar, alarm clocks, tomato catsup.
safety razors, eggs, hardware are
some of the articles that have chang
ed hands through this bargain column.
Many merchants are so enthusiastic
over their results from using this
space that they believe 1t has solved
the mail order business problem in
this community
why should anybody send their
good money to Chicago when they
can get the same thing here at the
same price and have the merchandise
delivered the same afternoon?'' said
one merchant who has used the
column consistently since it was
90 n r<ad IN Caotomhar 16
Another merchant, grocer, told of
new customer the column had
brought him.
Il ran 10-cent ad two days in the
bargain column, and then the next
day woman came into the store
with her Sears-Roebuck catalogue
under her arm. Well, see you beat
them on sugar. she said Now let's
see what you can do on some other
groceries, We made out list from
the catalogue and duplicated the
prices. The delivery wagon took SIS
worth of groceries out to her house
that same afternoon. Chicago won't
get any more or her money"
The BEST Bargain" column wasj
started in the Missourian a month
ago. It's the first time a newspaper
ever ran a department of this kinc
where the merchandise listed isl
thoroughly examined before the mer-
chant is permitted to advertise. Tn.
Missourian will refund to readers
any money they lose through pat
ronizing this department of the ad-
vertising columns.
For those who desire to be shown"
regarding results from advertising in |
this bargain column the following
statements have been made by mer-
chants:.
"Yes, it pays. sold two pianos
with 20 cent ad. OF course the
pianos were first class instruments
and were real bargains, but I'm willing
to give the Missourian the credit
Allen Music Company.
Il got eighteen definite grocery or
ders before noon from 27-cent ad,
My prices always get business when
1 tell the people about them
Henry Wise.
We sold twice as many pipes after
we advertised in the bargain column
as we sold beforehand this is no
pipe story either."5Prather Drug
I'VE were we'll pleased with our re-
suits from the ad on potatoes we In
serted in the Missourian last week."
and Young.
THAT 10-cent ad sure cleaned out our
stock of eggs."-Frank Martin. II
Our alarm clock sale was well pat
ronized after we inserted that 15-cent
ad."-New York Store.
I'VE sold four cases of tomato cat
sup with out 20-cent ad, SO we are
happy and our customers are too, for
I was real bargain. "A. r. Lyon,
And there are others galore.
As to how this BEST Bargain" de-
,artment is solving the high cost Of
living in Columbia, the following are
| few of the bargains listed in this
department. in today's Missourian:
Canned goods by the case, side meat,
'ggs, poultry, millinery, jardinieres,
ern dishes, vases, bedroom slippers,
loor mops, oysters. automobiles, but
er. stationery, potatoes. candy. horse
,adip, peacock rings, SOAP union
uits, grapes, mackerel. cabbage. sugar.
ettuce, gooseberries, cherries. ham
utter and table peaches.
Mandolin CIuh to TRY ONT