davidaulloa/AmericanStories huggingface dataset:
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-10-27

Sumter county has two years, or,
perhaps. three years more In which
to prepare for the boil weevil. The
all-cotton farmer will be put out of
business and those who depend upon
cotton exclusively as a money crop
VIII be In n worse condition financial
ly than they were last fall when the
war panic was on. The menace of the
boil weevil is neither an unfounded
scare nor n bad dream. but n disaster
bringing reality. Small grain, hay,
peanuts, tobacco. truck and live stock
VIII have TO be substituted for cotton.
to n large extent, as money crops and
those who learn to grow these crops at
a profit will not be ruined by the boil
weevil.
The militia companies of Charleston
have proved that the militia is not
a useless and purely ornamental or
ganization. In Charleston they stood
for law and civilization, and by their
presence put down. without strife or
bloodshed. the lawless element that
had started on a career of anarchy.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-10-27
CONDITION OF BANKS.
Abstract on South Carolina Institu-
tiOuS.

Washington, oct. 22.-Thc abstra ct
of the condition of the national banks
mess on September . as reported to
the comptroller of the currency today.
shows the reserves held rs 2O.75 per
cent; loans and discounts, $2S.G7G,-
392; gold coins, $l52,67l; lawful mon
cy reserve, $1,9l?,Gl5; deposits, $1S,-
1858.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-10-27

The success OF tho cattle and hog
show held I'm connection with the
horse show Is an indication Of what
could he done i'm Sumter county with
full-iledged county fair if tho prop
or effort was made.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-10-27

County Farm Demonstration Agent
j. Frank Williams will have an cX-
ccllent exhibit of Sumter County farm
products at the state Fair.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-10-27
Two Hundred and Fifty Stories.

And every story good one. They
are entertaining, but that is not all
you can say about them. You know
there is hardly a periodical published
that is not full Of time-wasting stories,
but not single story in The Youths
Companion Is time waster. Take
the stories of c. A. Stephens. 1t would
be hard to pick out one from which
you can not learn something useful
and yet entertaining.
Some of the Companion stories re-
fresh your knowledge of geography;
some tell you the mysteries of chem
istry, some reveal the secrets of for
estry and OF general farming. They
cover wide range. They are chosen
with an eye to the possible likings of
every member of Companion family
stories Of vigorous action and STIR
ring adventure for boys, stories of COL
lege life and domestic vicissitudes
for girls, stories that range all the
way from sheer drollery to deep Sc
riousness for men and women. There
are no stories quite like those in The
Companion.
If you are not familiar with The
Companion as it is today, let us send
you sample copies and the Forecast
for 1916.
New subscribers who send s2.OO for
1916 will receive free copy OF the
Companion Hcme Calendar FOR 1916.
in addition 20 all tho remaining 1915
issues from the time The subscription
is received.
THE YOUTHS COMPANION,
Boston, Mass.
New subscriptions received at this
office.
The watchman and southron. [volume] (Sumter, S.C.) 1881-1930, 1915-10-27
Gbe ddlattbman ana Suutbrun.
Published wednesday aud Saturday.
BY
O6TEEN FURNISHING COMPANY.
SUMTER, 9. @.
u TRms;
o1.Se per annum-in advance.



Dns Square nrst insertion. .. ..S1.0o
nvsry subsequent insertion. =. so
Contracts for three months. or
ssnssr viii be made at reduced rates.
All communications which sub
ssrvs private interssta will bs charged
Cor - Advertisements
Obituaries and tributes Of respect
s1il b charged for.
The sumter watchmsn wls found
= In 1850 and the True southron In
hsss. The wstchmAn and southron
sow has the combined circulation and
influence Of both OF the old papers,
and = manifestly ths best advertising
medium In Sumter.
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17

unb l.lnt Vluesha9a pauh lai
phrH m tWN " ifet. MHp
avtf agflti II. III nHW ~ hnlii m
t aiiriigA tfr Nfttlrsf ln lflffi
M W Nslaiasa Hisbiifl
tHH tfiafHfH4 pf adf nnf
ansea
.llHs 81 Hiki "A mli afsn zen
tnf. mlf sthth iNsfaht iaHmtllt
n saNt lNW tilli nHtt
f4f alet ttssah Al mfittfa
fM ~ ta mttlmithlaW iina
iaA, Ieah en- h8bgm 81 ilHt NliIs
athal6M ta5stAa b8llt 40 htt
tsult megatH a. H5hM EN- strhta
Natsfl eeH 'lNsm .MHfl
tim Wtailtu atpts mstmsrttdlt IL
.u9aIyltitn uHe taNN fatH tafar,
@k AZ MITE Bitten IN laFm 6lt @lf
idtn tamta e& tdhttli Go orr
Ulaunrpnm ttfI snntt
W.T.
nhmli milalklt II Intn apbm
Weam bot Saba Hafot Nsm pltes
Ito bhe @pnbwtdst Bat Gllndilou
sum Ntuubtltin Tam. 9tali eltlm
Wlann AZ uiAltb,n M6 mas.
.tahit e. llnh pann spa u lsin Ras
il8bnh, nm $40 Bic aulitdat Az no.
littm bic Ton mtidnllA anaimm.
Cine @tnnht fpaiu aina e. I'M
Rtbu3lmmtt ata uiitu Wsiurtnaus
rants oon 9taupillt Itbt srrtqi Az.
Itan Naharbt ieblt Dor Wus unh
naunit otu 9arasrmtilltr tintu Wtls
tditr uno tintn Gpion, ts ftbIit ne
mtg, 10 mare SuItBt bier nod gIut
stiloHtn Qbtr % asIoua, ott btipen
81 trtnRcn uno als gorote unetfdbr
uufBSbItt, mas Der gldipr aats
braudts - assen barts @tIO ~ MIR.
ben Bic @tmiittr bol0 rubigsr. Die
DistuiiiOn nabm ~Suisb,uOs ianftsrs
UkAihtN uNt
aWas Iousn MIR" iposie enbIid elm
WeinbdnoIer 81 iogen. LINEN Wlsns
fhen sridiebsu, NIT Dem mir @s'
Ihdfte MAIDEN tDnnen. 6aIt bu ni6t
eeb0rt, mas sr an Wein tdufen min.
Menn mir Den auftrag teiIsn
Seine Worte Iputeu 60 arbe oeIs
ten, aber umfonft fab er iid jeBt mad
BEN NdpoIeOnstopf oesieIben I'm.
WdbrenO nod Die Nogsn Der @rres
gung bod gingen, mar 2abarbe qes
rduialOs peridpunben. SEPT mar sr
f6on i'm Rotbaus, benn er puBte,
OaB es miBer ibm nod Elm 0ubeno
an0ere Detnbdnbler in geauDile CAB.
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17
6ufs6ereit.

Gin bieOerer 8apsr bat binter Der
8efe4tslinie eiHige gefangeue Srans
5oien gu bepa9en, bis elm gr6Berer
Srupp b%eiiommen 1T unb 6onn Der
Hidtransport Iobnt. Bon ben Rot=
boien nimmert elmer Ieiie. @on Mait-
gefibl ipenbet ii9 Der 8aber on ben
6eino, Oh er Oertuunbet iei, aber cine
8%eritGnOisuns lit gang uum1glih.
8a beriu4t Der 5%ran3maun 0urG
8eiten iein Qetb gu i9iloern. 81
seigt auf feline Sabine unb i9miegt
Oarauf NIT elmer l9mer3Iiden Sc
berOe Die Wanss in bic boble Sanb.
a4b, 3abnf4mer3sn balt'2 Dos
per'n rler glei9 ban."
@he es ft4 Der Gran3oie beriiebt,
bat iein m~itleibiger 9eIfer bas Sc
ipe9r tpesgeitellt unb ibm re9ts uno
Iints ie cine sepuItige O9rfsige bers
ieBt. 0as Maittel mar unqemeiu
pirtfam. 3par I9poaen bic 8aden
etpas an, aber Die 3abni9mer3en
tparen bsrI9tpunoen.
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17
edmeiser 9odidnIitatitif.

SIN ollgemeinert bat iid Der 8es
Iua Der 9D9f4ulen in ber S9ne3
pdbrsnO bes 4riessjdbres nt9t me-
Ientli9 berdnbert. Die geIamtfres
quen3 an ben uniberiitdten betrug
i'm IeBten Semeiter 1925 gegen 8599
i'm 8inter. 9aDon iinb 7003 itns
matritulierte Stubiereube, bic Ii9 duf
bic Osri4iebenen 5atuItdten fpie fOlgt
pertetlen: Sbeolpgie 355 (192 prDtes
itanten, 155 &at6oliten, 8 4lttatbDs
liten), Re4tspifieni4aft 1852, Me-
bi3in 1888 (Oarunter 3abn6eiltunoe
"a. 9irnmebiain 144), 9bilofppbie L.
QbteiIung 1894, 2. 4bteilung 1869.
Ra4 8eiu4s3iffern georbnet ergibt
fi4 fir bic etn3elnen 1nibsriitdten
bic R~ei1enfoIge: Bern insgefamt 1926
(tmmatrituIiert 1942), Grid 2204
Q735), Semi 1914 1863, 8aIel 1890
1861, 2oufanne 1898 1922, 5reis
burg 397 (371), Rsnenburg 256
(205). Quf 4015 immatritulierte
S4nei5er tommen 1888 NuslGnber.
aus RuBIanb itammsn 1888, bonn
8altan 598, aus 9euti9Iano 274,
aus 9eiterreid : lln9arn 143, aus
5rantrei9 nnb Stnlien 80.
Die Die S6peia bel 35 Millionen
@intppbnern z llniberiitdten belibt
(9euti4Ianb auf ie 8 Rilionen nur
eine), 70 tit bns 9ebeibeu, ia ioaar
bas 8eIteben mander bieIer 2e6rans
itnlten bonn 8eIu9e bes Nuslonbeg
.abbdngig. Dieter internationaIe gbos
rotter muB in geipifIem Slime aud
in Der 3ufdmmenieBung bes 2ebrs
tOrpers ieinen ausbrud finben. Io@
DISQUALIFICATION 3~uIammeniteIs
lung BON prof. Rapparb in @snf
iino an ben f6pei3erii9en nniberIis
1854 8o3enten tGtig, 631
S4pei8er, 118 9eutf4e, 27 5rausO.
len unb 50 aus Dem iibrigeR aiiss
an ben brei beui6f9peiseris
iden 9o6i4ulen Bern, gafeI unb
Iebren 331 Sdpei8er, SO
l 5ran5ois unb 80 onbere
ausldnber, an ben romaniI9tn Unit
Deriitdten Sent 2auIonne unb Reuens
burg 282 Sdneiser, 10 Deutf9e, IA
5ran3ofen unb 81 fonifige AugIGns
Der. Sn Treiburg iibsrtpiegt foaor
cas frembs Clement betrG9tIid oes
seniiber benz einbeimii6en (49:18).
Bon $40 prOfeffOrsn ltommen 81,
BON IS PriDatoO5suten "a. aus benz
0satl4sa @si8s.
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17

Sdpader 3 r . It.. Gani-
lie Miiaer bate ben geIu4 elmer @erz
Ipanoten, bic cine etpas i9iefe 5iifte
bate. 4lS Rlein : 3ruOaen ins
3immer gefibrt miro, UNI Der Sdnte
guten Sag gu iageu, meint Fe nit Der
ainbern eigenen grauiamen Offens
belt: oa4, Sante, biit Oh aber tpz
mild gepa9ien!" = QIs iie bic be-
Itiir3ten 8eit9ter Der Gltern fiebt,
merit Iie, OaB fte etpus lIngeb0riges
Seiagt bat uno, I'm ibr @erieben niez
Der gut gu MAIDEN, iagt ie treubers
3ig: nAber es tIsioet Did gans
quit"
Bel Der ausmuteru n a.
2anOfurmpfli4tiser (auf bic 6rage,
Oh En- trgenb Elm 2eiben babe: rsSas
ipO1l, 9err Oberitabsar3t, i4 i4ieIe
lebr itort."
96erfabsar5t: rausgsssi6net, mir
fa9reu ia ben &dmpf mad spei
JtOnten Snfanterie!"
nmgetsbrt. nSebt is gar
NIT bic ttalientf4en 4d4ts BEL uns
aus"
o5reiIid, iebt miifen mir ben Sta
lienern 2i4terln an5inben. -
- 30 IN ii 8e6anbs
9atientin gum 4r3t): ,46,
9err 9ottur, mas lou i'd riar MAJ
4ta2 Wenn i'd mid gu Bette Iege,
bann babe i9 INNER cine 70 uners
trdsli4e 9ise i'm &Opfe unb Die 5iibe
limb 10 faIt Die Sis oab iie sor nidt
gu erpdrmen Fino!"
ar3t Naturarat. nod IGnaerem
8eIinnen): p9m, BIN, bonn fperoen
Sie iid bait INNER pertsbrt ms gstt
ltssn miifeRI"
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17

saNuHsait lHlststlsl&ulst Hfleats
fsaala saiitiHlAt
VIZ sef delpg SEQ snntlpfltn
|asmrit um VEN Hfaamlppl ptn
rhstlmla Hgtsa seii ultltH sals
Observation-Disclosures atlamtnaatn Ulhs
mal haa be- gii stt meaIseuH a
NttN mrs taaa aua #s umlHallt
4tH NglimHNts attletl lsm lfampa
few aiaiu eet tuH ttH llnlfis
htaaiis
am .lstu ialT tatiH auf kH
Barun ref rngsifuta WHHm aub
%tanioitu, hit btullaiH MalIsntsHs
btl, lats Atejh In Namblt atmthtH.
.dna lttlAm gaeelsank @elpaltn
htattiA httpafamanatn Fuh hEs
BON neA atabtH 1taopsIlt unb o.
ni6iiattth Hclata tlt bic @tlHldt
Yolms nat biz awtilf &9iu4i am
ttn itti b%liasnannltn N~aftmfilbs
Wal. llHlgf Mm itummaubo eta
gtar ht%iatiatsu, abtr bHrA lpgspdt.
ttnom Wllbwiplg mutt anb tagyaits
las a%tlnefbtHtu Generals <Aputtl
ntlit ltb ON 20 glar, 1881 btl
IGptoIuln oas poIniiht Ger BEN
funiihtu ntlobttgn DistillH, Bet III
@iaialtt WuldIdUuna itintr ab.
fdltu ibtr ben Big asadaatH mat.
tin Den Vpltn. biz la gorOtn duatns
bIidlin i'm Nerttii loottu. IN Den
Rid,n 3D. fallen Miirbig bsr Zap.
~Itrltit ibrst Norinbren lo9itn bier
bic Wsrieibigtr liaoiIi6tr 6reibeit
CUR Rtttung tbrtr 6ouptfaot. 9lttr
Der raTtfhtn ilebtrmadt mubttn fe
ulisgen. 5000 bIitbeu auf Dem
S6lahtftI0, uuttr ibnsu bic Genes
rdIs Gidi uuo aannsipsti, 10000
untsr @itlguo unO Dembiusti MUIR
Den bon ibren ridtp6rtigsn 8srbius
Oungsn abssihuittsn uno ntr Dem
uierten 5eil BON Dem einit 10000
Wlauu f~torten Ssere geInns Is, in
nod tdmpffdbigem 3uftonbe Die Sc.
lrung praga su erreiden.
So mar Dies bic bIutiaIie G6Ia6t
in ienem IsBtsn erfoIgloien Ringen
I'm Elm feIbitdnoiges POlen. M1ren
8iebitf9s 5ruppen nift auf getDaIs
tise 8erpfIegungsf4nierigteiten ses
itobeH uno oa0ur9 in Der I9nelen
@srfolgung gebinbert porben, 10
piirbe ii9 ote Rieoerlage Der poIta
BEL Sitrplentd gu elmer tpabreR Gas
taitrppbe ousgepa6fen bdben. 8ig
gum IL. Slili peripeilte Der ruFff9e
Sber6efe6lsbdber in Dem pi1tiger
9%riidsntopf. inoem er Den uebergdug
auf oas linte @ei9ielufer borbersts
tete unb ben Sperationsplon 3ur
@tnIdliebung @arfdaus entpdrf.
g}itten aus bieien gOrtebrungen berz
aus rib i'm Die Cholera, oie in bie>
lem Sabre gum eriten M2al ibren
Ruub5ug Bis nod MitteIeurppa ausz
Se6nte.
$50 ii4 Die Electromagnetic Ser ppIs
.nii9en 9elOentateu bemG9tist ba:.
oa 1T aud Der Name Oftrolenta ffets
in @bren ~ertlungen. Mud 2erali In
feinem nYpIenfli6tling4 bat feiner
blutgetrdntten 5luren Elm ot9tsris
I4es &lagetuort gepiomet.
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17

.Ha Hslttl. rtu pialHtali aais
rttliH ta hiltstlRlWlalR snt
'aHs sNt Aab tm iitie rtaimans
nailiinH Nlailsha ha'a $40 az ta
elm
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17
2emtfder sprad.

lle6er tpeite Daeefe l6aI e5,
Sn Die feruiteu 2anOe ban es,
9aB erfabre ale 8elt:
9euti6lauo, 9euti6lanb iiber aaes,
8as ii9 inn entgegeuiteatl
TaÌˆgliche Omaha tribuÌˆne. [volume] (Omaha, Nebr.) 1912-1926, 1915-09-17
@erhfet.

&riegfIbreu foItet betcnntIi6 @eI6.
9erau, ibr 9i6ter uuo 8arSen;
Bertiiubet in Qiebern aaer 8elt:
@eutI9lao bat biele MiIiar0enl
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
CHAPTER XNIV.
First Analysis By Retail Advertiser.

With working knowledge of the mechanics of adj
Vertisng the problem begins to become specific AS to
how You should advertise depends upon whether the
business is retail and local-or wholesale and national
II it IS the latter YOU must nevertheless know something
of the retail problem. Therefore, this localized phase is
the fundamental .""..=.
There about two million retail stores in the
nod States. Many Of them general but hundreds
OF thousands of them special. Many the result
of accidents Others have been planned to the
tent of their being part of chain of nearly thousand
stores such for example the 5c and ice SyndcaeS.
Usually the stores product or that is its mer
chandse-iS the result of the kind of patronage which
the store enjoys The dealer keeps what his trade wants
and what his trade wants often depends upon the location
which factor in turn, determines what kind of people
come into his store
There nearly million 'neighborIood" stores
little grocery stores. and candy stores. for instance
Their best advertising is probably the hand-bil which
THEN boys distribute through the neigborood Friday
to announce special bargains for Saturday. Such ad
NcrtIsin@, plus clean store and treatment
the first tradeatractorS for such merchants.
But. if such dealer desires grow into Il city wide
grocery store, duplicate his store by the establish
ment Of others here and there throughout the city. then
he must study advertising. He must find out what his
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
IN WAR ARENA
RUSSIANS CRIPPLE
SHIPS OE GERMANY.

STOCKHOLM, Sweden, July 3.--A
naval engagement of considerable mag
nitude was fought yesterday between
a Russian squadron and a German
squadron off Gothland island, in the
Baltic.
Fhe Russians drove one German
ship, the special mineiayer Albatross,
ashore on Gcthland island, rlddled
wreck, with over a fifth of her crew
dead or wounded, while two German
battleships, badly damaged, returned
to Kiel for repairs.
These were the battleship Wittels-
bach and an unidentified batt!eship of
the Kaiser class.
What damage was inflicted upon the
Russian ships is not known, but that
the Russians were apparently victori-
Gus is known from the fact that four
Russian light cruisers pursued the Al
batross to the limit of the neutral
Swedish waters, pouring shells into
her
The Albatross was beached to pre-
vent her sinking and the unwounded
members OF her crew or lS9 will be
interned. She had 20 killed and go
wounded.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
HOW THIN PEOPLE
CAN PUT ON FLESH
A New Discovery.

Thin men and women-that big.
hearty, filing dinner you ate last
night. What became of all the fat
producing nourishment it containedg
You haven't gained in weie IT uhe
ounce Tkat fped passed from ysur
body like unburned coal through an.
open CRATE The material was there.
but your food does not work and sti,.k.
and the plain truth Is YOU hardly get
enough nourishnent from your meals
to pay for the cost OF cooking TaiI
is true of thin folks the world over.
Your nutritiye organs. your functf1ns
Of assimilation. are sadly out OF gear
and need reconstruction.
Cut out the foolish foods AMI
funny sawdust diets. Omit the
flesh cream rub-ons Cut out evrrs-
thing but the meals you are eating
now and eat with every one OF thoss
a single Sargel tablet. In two weeks
note the difference. Five to eight gesrl
solid pounds of healthy stay there
tat should be the net result Sarsssl
charges your weak, stagnant biaod
With millions OF fresh, new red blood
cerpuscfes-g gives the blood the carry
ing power to deliver every ounce az
fat-making material in your food to
every part of your body. Sargol, too.
mixes with your food and prepares il
for the blood in easily assirnilated
form. Thin people gain all the way
from 10 to % pounds a month while
taking Sareol. and the new flesh stays
put. Sargol tablets are a scientific
combination Of six of the best flesh
elements known to chem
is.fy. They come 40 tablets to pack
age. are pleasant. harmless and mex
pensiye. For sale by Benson. Smith 4
Co, Chambers Drug Co, and HOLSTER
Drug Co.-adYeTtisement.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
.SENAIFS END OF
CAPITOL JARRED
BY ANEXPLOslON
Second Floor of Building Shat
tered BY Mysterious Agency
Bombs are Talked OF

CAssociated Press bv Federal Wirelessl
WASHINGTON, D. c.. July 3.-The
senate wing of the capitol was badly
damaged last night by terrific ex-
plosion OF unknown origin. Windows
were blown out, partitions shattered
and furniture hurled about.
The center OF the explosion, as in
dictated by the amount of damage
done, seems TO have been in the sec.
ond floor, in the reception room.
Bombs are talked of, but until an
examination has been made by eX-
perts in explosives, the cause and
even the nature OF the explosion are
matters OF mere speculation.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
Federal AGENTS
SEHEGlJNsON
MEXICAN BORDER
Texas Governor Nen-C Commit
tai as TO Disposition of
Former Dictator
Associated Press By Federal Wireless,

Lkssociatod Press by Federal WircIessl
AUSTIN. Texas, July 3.--GovernoI
Colduitt is noHCommital as, TO his at
iitude on Villas request for HUcrta' s
eXtraditfJn. Huerta is In custody OF
the federal authorities, though at lib
erty on bonds Friends of the Cover.
nor believe that he will cooperate with
whatever may be the wishes OF the adj
ministration -. . -. H..
Nine machine guns waiting to be
smuggled across the border, were
seized yesterday by the federal agents
and will be held as evidence against
Huerta at his coming trial on charges
OF conspiracy 10 incite a revolution
against a friendly nation.
Passengers arriving yesterday at
Laredo from the state Of Coahuila re-
port that, though the wheat crop there
is the richest OF a decade, IL is stand,
Ing unharvested for lack OF workers,
and is being fed TO the cattle for pas,
turage.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
BRlToNS URGED
TO ECONOMIES.

LONDON, Eng, July 3.-Full page
advertisements of the latest war loan
are carried today for the first time in
all the leading newspapers, and the ap-
peal asks even school children to sub
scribe, while a statement from the cabe
met urges the nation to practise the
most rigid economies in its expendi-
lures The munitions bill. which con.
fers-on the government wide powers to
take over factories and provides for
the creation CT mobile division OF
skilled workers, lacks today only the
kings signature, having passed the
house of lords last night.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
ARMENlANS CHARGED WITH
KILLING TURKISH BEY.

TlFLlS. Transcaucasia, July 3.-Mu-
radian Bey, a member of the Turkish
chamber Of deputies, has been murder
ed at Diarbekr and suspicion has fall
en- upon the Armenians Of that district.
Seventy of the leading Armenians &C,
eordingiy have been exiled by the
Turkish authorities. In the Erivan
district there has been a great epf
demic of typhus, or spotted fever,
which is raging unchecked. -.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03

product, his g,oels are To whom these
goods will appeal. That Investigation will determine
where he shall locate his stores and also What kind of
merchandising policy he shall employ.
You may need advertising, even if YOU do not seek
any such multiplication of business. Advertising, as
subject should interest every local dealer. For, though
usually aggressive phase OF his business advertising
may be necessary defense This is particularly true
of the smaller communities where, all the time, and
more mail-orler houses fighting for foohos and
welding their wonderful weapons Of publicity And il
these distant mercantile institutions do get the trade it
because they know how to advertise. They wouldn't
do business if they didn't 1t is their presentation Of
picture andprice which starts the orders through the
mails to such extent that the mere mail of single
house keeps many trucks busy every day just carry
the letters from the postofice to the office building So
if YOU local dealer, against whom the ma-order
Ttans compete and you don't advertise at ALL if Your
advertising is iltnled, hackneyed and uninteresting
then Mr. Local Advertiser YOU had better look out!
But before You advertise, analyze. Analysis is the
best way find ont anything. First anayze the kind Of
store YOU have. Is it high grade? Or is it popular be-
You offer prices If it is the exclusive kind
then You have but small part of the population tour
possible prospects. II your trade is built bargains,
then the majority of the ankand file potential
TONER'S In such case, the bigger your business the
greater your gains for though you make but little
each SALE you depend upon volume of business for
your profit. >.. .:...
To determine what class of trade to 60 after, you
should know the statistics in regard to your community.
For instance YOU should know that in the ordinary
of half million, third of the population have
an income of less than 5000 week per family So if
seek after that kind Of trade YOU will have lot oil
customers But Your sales will mostly be of the neceSSl
ties of life. You must talk to such people plainly. You
cannot whisper to them any French SMILES on must
speak right out in good plain Englishand to get them
into Your store YOU cannot rely any elusive
atmosphere of STYLE Your argument must tngle with
economy durability and dolIar-andce quality. 4
If YOU know who your possible customers are and
if YOU know what YOU have to offer them, the next
analysis brings You to the question of how to bring the
people to your goods In other words You must find how
get the desire for your goods into the hearts Of Your
prospects in the quickest and most economical way.
A newspaper like this usually covers It's community.
If it be district gan in section OF the rIty
and supported by few politicians, then it has no real
pull on the people But if you use real newspapers
city wide circuIaon-wrh You can do If it is possible
for YOU to goodszed portion OF yoHr community
then the newspaper is Your cheapest and best medium
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-03
WILSON REFUSES
RETIREMENT OF
NAVY OFFICERS

Associated Press by Federal wirelcssl
CORNISH, N. H.. July 3. President
Wilson has refused the application Of
20 commanders and lieutenant-eonl-
ma1ders TO retire from the navy. Some
Of them desired to accept offers from
ammunition manufacturers. but Rear
Admiral Benson. aide for operations,
informed the president that exper
fenced officers cannot be spared.