The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-09-12
Look at the Cars, Consider the Values and WI
Read Carefully the Explanation of II

WE FEEL WE MUST EXPLAIN to om more intelligent readers why and
FOR WITHOUT THAT EXPLANATION-without reasons 50 logical they
nus satisfy you you could not understand, could not accept these
OF COURSE THE PRICES ALONE WOULD NOT AsroN1sH-maght
BESIDES YOU'VE BEEN SUBJECTED with announcements o. big cars
at little prices this year more than ever before.
MOST MAKERS SEEM TO HAVE LOST THEIR HEADS in the fierce
must. = l thnt. have indicated to your mind min clearly one one Of two things
SO MERE PR1cE-EvEN THESE SENSATIONAL NEW REQ PRICES
BUT uT RSow 'nss5;1 As You p 25y RE % osTAN II At os, of excellence in material.
and manufacture su d knowing a you ID do the REQ reputation f. f7 m making only
i in selling lii s's as we'll q@ as in m %H~H: you sn must ma a ss t Ses p p& Sc "''s'
FOR TAKEN WITH THE QUALITY of these two famous REQ models these
eeatr than you had eerb believed or hoped would be possible
have never been two models that enjoyed greater popularity.
DEMAND ALL LAST SEASON was many times greater than our ability
to produce them even in our big factories
AND RIGHTLY so-for we maintain that these are the ripest, the most
factory f%ss, 81 snp ply because %sss %et they P have bssn o'm %sde in the tssir 'p present ss sof M
experience, moe skill, and nor care u' have been nc devoted voted tore refining za z and
IF YOU WERE TO ASK US to state what, in or opinion, is the strongest
thing that can be said about the Re product for next season. We would say
the grief that you and we know is nseparabe from a ley and ntHcd ar,
BOTH REQ MoDELs-Reo the Fifth, "The uncomfortable Four" and the
Rec Six h anS n aos snse p as ID the s.pt tes m hut tts sg tbo B%n have aS
tens of thousands of owners and in every land.
i to Know w to know oval abso %aaSet t" e~@S c s@e tha5 5'1 1esves this hi Is fa ss rs
in the coming year will carry with it absolute satisfaction absolute oT-
THINK WHAT THAT MEANS to men whose hearts are their work and
FOR WE REQ FOLK ARE that kind of people W state it not boastfuny
IT'S OLD FASHIONED, WE KNOW, and not considered good form" in
some circles these days.
BUT WE LIKE TO FEEL toward every man who buys a REQ car is if he
were our next door neighbor whom we expected to see frequently and
whom we'd meet gladly and with pride in the car W had sold him.
THIS YEAR OF ALL YEARS we are glad we have nothing radically new.
nothing experimental nothing ever doubtful OF questionable to offer or
hosts of friends.
OF COURSE WE CONSIDERED this matter from every angle. We are
oouvasant- have been for months with everything Others were trying to
do.
OUR ENGINEERS ARE JUST AS ALERT as others just as enterprsns
and just IS prone to experiment and to explore new and interesting fields.
They enjoy working mechanical puzzles just as keny as any. But
MOST OF ALL WE CONSIDERED it from the standpoint of those thou
sands and thousands of friends who have learned. to lean DOR rs, secure in
the belief that we will offer them nothing but that Of which " ourselves are
We
AND WE BASED OUR PLAN ON THE ASSUMPTION that what the
great majority Of intelligent buyers want is not novelty-not mechanical
puzzles nor engineering legudenan-but service. Just dependable enjoy
able :utonotae service and low upkeep cost with minimum dst@iesaHen
AN6nAA IT, AO66a ~ ~