The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-08-17
YOUNG MEN To
TAKE CHARGE
Of AFFAIRS
FOUNDATION OF LIVE lad" CLUB
WAS LAID AT THE CHAMBER OF
COMMERCE LAST NIGHT. TEM'
PoRARY OFFICERS CHOSEN.

The nucleus of live "Ad' club was
laid at the chamber of commerce when
the advertising committee, recently
appointed by President Mullen OF the
chamber of commerce, met for the
first time, and formulated a plan to
work by in the future, in an effort to
put Ardmore. and Ardmore institu-
tions on the business map of Oklaho-
ma.
Prohting by the mistakes of for
mer organizations that have arisen,
flourished for a few months, and died,
and adopting methods that Ad clubs
throughout the country have success
fully evolved, the younger set OF busi-
ness men of the city have determined
to take charge of affairs in the future
and advertise in Ardmore's legitimate
trade territory that Ardmore mer-
chants have the goods to SELL and
will sell them as cheaply as the mail
order houses that are getting a great
deal of business that rightfully be-
longs here, will likewise keep in closer
friendly communication with their
neighbors, and make their interests
mutual.
At the meeting last night Morris
Poplinger was selected as temporary
president, Clem Cooper temporary
secretary, and j. w. Teer temporary
treasurer. They are working on a plan
to be submitted at a future meeting
to the prospective members of the Ad
club for their adoption. They will meet
tomorrow night at the chamber of
commerce and work out all details in
order to have something to offer when
they try to secure members.
The Ad club will work in harmony
with the chamber of commerce, it is
their plan to inaugurate a system of
special sales days and trade eXcur-
sions to surrounding towns and COM
munities, get acquainted with the
needs of the people, and make them
friendly toward the Ardmore mer-
chant. In order to do this, it is neces-
sary to have the management in the
hands of some institution other than
the newspapers although the newspa-
pers are necessary to this work and
will help in many ways. But the object
Of the Ad club is to see that every
piece of advertising that is calculated
to induce people to the city on trades
days is genuine, and sent forth in good
faith. In no other way can the con-
iidence of the people from the coun-
try be retained. 1t was proposed last
night that some time this month the
business men of the city procure the
necessary literature. take their autos
and make a circuit of some of the
rural towns, distributing advertising
matter, and getting acquainted, this
entire trade territory could be covered
in a few days, and it was the con
sensus of opinion that nothing could
be of more lasting benefit.
The monthly trade or dollar day is
another feature that appeals strongly
to business men. In order to success
fully carry on this system, an Ad
club is absolutely necessary.
The proposition is to take a double
page ad in the weekly papers, divide
this up into equal spaces, and let mer-
chants advertise some real bargain
for the trade day. All the copy for
the advertisements must pass through
the hands of the ad club committee
for their approval, and it is within
their power to reject any copy that
does not come up to their standard.
This committee controls the space
used in the newspapers, and censors
every advertisement used, insists that
every article offered on trade day is
a below value bargain, guarantees ev-
cry article to be as represented and
below regular price.
The Ad club aside from this broad
field has another feature that appeals
to every business man, and that is
fake" advertising schemes. They pro-
pose that every business man belong
ing shall have posted in his office a
placard announcing in bold type that
they will not countenance any adver-
tising scheme not approved by the Ad
club.
These, together with many other
good features make a live Ad club
an asset TO the business life of the
city, and the young men at the head
of this one propose to make a success
of it.