El Paso herald. (El Paso, Tex.) 1901-1931, 1915-04-14
TELLS ADCLUB
HOW COT BACON
McClintock Gives History of
Detroit Convention;
Advertising Talk.


1915 convention Of the Outdoor Adver-
Users association. told how he landed
the convention for this city at the De-
troit meeting, at the AdcIub luncheon
Wednesday
He distributed FL Paso booklets to
each delegate at the opening meeting
gave out tentative program of the
1916 convention in FL Paso and made
a talk favoring FL Paso for the conven-
ton city, he said. Buffalo, St. Louis
and New Orleans were opposed to Fl
Paso in the fight for the convention.
Mr.. McClintOck told the convention that
he had pledges from IS percent Of the
members to attend the FL Paso con-
ventiOn and won over opposition He
said $50 delegates would attend the
convention and asked the Adclub to as
sist him in entertaining the convention.
On to Chicago Trip.
NJ P. Carlock outlined the plans for
the 'On to Chicago" campaign and de-
clared that the trip would be made, re-
CARELESS of the action of the budget
fund trustees Of the chamber of COM
merce, which declined to appropriate
s2TO0 for the trip, as requested by the
Adclub. He declared the funds would
be forthcoming and the trip would be
made as first planned, on June Il.
John l. TAFT announced that at least
26 men would make the trip with the
Adclubc from Roswell, AlamogOrdO,
Douglas, Tucson and other cities Of the
southwest.
A. Z. Rowlands made a motion that
the paragraph in R. l. Metskers talk
referred to the advertising obtained
at Toronto by the Adclub delegation be
underlined and sent to the budget fund
trustees. The motion was carried
AIetsker on Advertising.
Mr.. Metsker, advertising manager Tor
the Popular dry goods store, delivered
the principal address TO the club on the
value Of advertising and the necessity
for advertising FL Paso. He said;
DEVELOPMENT of Advertising.
Men not very old nave Witnessed
the entire development Of modern ad-
vertising from being an untrust-
worthy instrument of quacks to its
place as the engine and steam in the
conduct and expansion Of business
This nation has reached point
where only a small fraction of the
people are unable to read The Amer
lean people are quick to learn and 10
use what they learn.
This mental activity demands a
large supply of literature and that de-
mand has been supplied by the thou
sands Of publications that are now
in circulation. These are the reasons
Why advertising has found its great
est and most rapid development IN the
Creating a Demand.
advertising is that subtle, indie
Unable, but powerful force whereby
the advertiser creates demand for a
given article in the minds OF a great
many people, or arOuses the demand
that is already there in latent form. /
a few years ago there was not g
single bank advertisement to be found
in Birmingham papers, but today !
there are eight banks there each using
a minimum space Of 500 inches month /
" And so IL has been all over the !
country. They are recognizing the I
power and value Of publicity.
Il
THE most progressive churches IN 4
America have commenced to use news 4
paper display advertising, and Ger
tainly a. meritOriOus an Institution as /
the church should not hesitate to use /
paid for publicity to interest the pub I
lie in itself.
ANY advertising proposition that IS j
a success must be built upon merit
that is merit in the thing TO be sold /
one can pick out many apparent I
successes (which have been made to \
start, move and feel the thrill Of life /
by good advertising. Good adFertis- /
ing has been able TO keep them alive /
for awhile. but no amount of adVertis-
ing has been able to make them per- 1
1t will always require more Il
advertising than the profits Justify to 4
keep a poor article on the market
Says advertise FL PasO."
4 have been in FL Paso only a short I
time, but during that time I have /
formed certain Impressions that are 4
vastly different from the ideas I had /
Of FL PasO when I was some thousand I
or two thousand miles away. The ]
first time that FL PasO was very
forcibly brought TO my mind was &
about a year abo when I read in the
various publications Of the country
what this very club was doing at the 1
National advertising convention at
Toronto.
Surely Ell Paso deserves to be bet
ter advertised away from home. This
city deserves to have the truth told
about il. It deserves to have the I
-Tuth told about its most progressive
Institutions, about its wonderful bust
ness advantages. about its oppor-
-unities for investments, about its I
most ideal climate and its hustlinE.
thriving, prosperous-and hospital peo-
To Ask Trustees to Reconsider.
After the luncheon the directors (
held brief meeting and appointed a
committee to meet. with the budget
fund trustees and ask them TO recon Z
slder the action taken Tuesday when |
The appropriation was refused This I
committee is composed of ". E. Mix,
Claiborne Adams, II. r. AfcClintock and
". S NcMath