The Birmingham age-herald., 1915-05-21
As to Coupons and Trading Stamps
Fly :. H. DITCHETT

a11. There IS the Matthews store in Brooklyn which o grief second me And another store in Brookyn which some time went under process of reorganization Both of these stamps Nor have the brown trading stamps transferred from the NeL Adams Co., Q Simp son Crawford proved life saver That store as you know, is now lqudang.
 Another point for the manufacturer he thinks about putting in premium coupons He knows what he is called to for the service what the other fellow payng9 The trading stamp ev denty thought that they could keep some of their ignorance cf the rate made to other customers.
 It pays the trading stamp company get big on its list as an object lesson to smaller merchants Such bell wethers it afford to take easy They will lead into the fold sheep with thick feeces juicy legs of mutton
 generally understood around the dry goods trade that of the biggest giving trading stamps New York paid cent to the stamp company while others paid from l } to per cent
 Two years asked in the Economist the premium com panies to this questions What concession made certain big to put the stamps2 Did the trading stamp companies this challenge? They did representative of of called upon ask us to print modification of that inquiry We told him that if he had anything to columns open to hmo without charge The gentleman said that he would prepare such statement but somehow other it came to hand The dry goods trade of this country still waiting for 1t.
 It be that the manufacturers premium coupon have adopted will adopt the well known principle in dryl goods retailing, "One price au' But how does the facurer know that they w And in the light of the trading stamp companies methods and the fact that manufacturers premium coupon either affiliated with trading stamp also selling their to retailers to e employed in the trading stamps the is somewhat in doubt. Isn't it?
 These of the why the progressive and thoughtful retailers of this country opposed to the l of premium coupons by manufacturers.
 Now why do the retailers condemn the of premium pons? First because of their experience with trading stamps either directly through observing their competitors Sec ond because they recognize the analogy between trading
 stamps and manufacturers premium coupons. Third, because they feel that the of premium coupons attack the his the sfng out s nS g1ng Sysr @ his ses heaa attempt the part of the manufacturer divert the in his line solely to his brand retailers func ton to handing out only What he is asked for
 Mind the dry goods end department are not
 ousy concerned about this They don't feel that the coupon scheme threatens their interests to anything like extent as tt-t would imply But they have the claims of the coupon And they have overlooked what has
 happened in the grocery trade They going to shut their eyes to proposition which if it could do all that is claimed for it. would tend to reduce them the position of slot machine
 It looks today if the manufacturers were listening to the voice of common if they taking the part dom Some of them Nto this thing houghtessly One of them, at least that prepared to stick Perhaps that concern satisfied with the results Anyway it claims be- But was given first class authority the other list of eight big manufacturing which discontinued premium trey going discontinue them And privileged to letter from another well known manufacturing which the statement was expressly made that the would shortly throw out the coupons
 Presumably the coupon companies will strong fight for existence Arguments of the carefully thought out and most clever character will be brought bear But ask could you and would conscentousv advise manufacur to pursue policy whc the greatest merchants of this country regard unwse Can view the adoption such policy other than predca the manufacturers own in teress? Think it over Look thoroughly this matter without prejudice the hand without bias on the other! Then fully believe will reach the same conc have been arrived at by the popreors the coun trys greatest dry goods and department stores