davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22

to convince merchants and
manufacturers tn It the
newspaper is the medium
par excellence for extensive
advertising - the medium
that reaches the largest
possible number of consum-
ers in a given territory.
Now comes the automo-
bile manufacturer with
abundant recognition Of the
newspaper as a medium in
which TO reach the largest
number Of possible consum-
ers. During the time when
the automobile was consid
cred n high-priced luxury its
advertising was confined
largely to the magazines.
But the nearer the automo-
bile gets to the people the
larger the use of newspaper
space. In the matter of au-
tomobile advertising the
newspaper is coming into its
own. Just as soon as a com
modify drops to a price that
is within reach of the larger
bodys of consumers the
newspaper becomes the logi-
cal advertising medium. So
long as the sale of a com
modify is confined to the
"high spots" in a possible
market, the advertiser may
confine his advertising to
national mediums which go
TO a restricted class with
high purchasing power. Now
that good automobiles are
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Opera House Block
At Broken Bow is
Burned to Ground

BROKEN BOW, Neb.. March 21.-(Spe-
ciaI Telegram.)-The Opera House block,
a two-story brick building and one OF the
largest in the city, was burned to the
ground at midnight Saturday.
When the fire was discovered 1t had
gained such Roadway that the firemen
were unable to cope with it. The ground
floor was occupied by Robinson Bros.
hardware store and on the second floor
was the opera house and lodge rooms.
Nothing was saved. The building was
owned by Joseph Moore of Anselmo.
The loss will probably total 10000. there
being only about 5000 insurance on both
the building and stock. Owing to a slight
snow falling during the day. the firemen
were able to keep the flames from spread
ing to adjacent properties. The opera
house was an old landmark, having been
built in 1857. This was the largest fire
that has occurred here since the burning
of the old court house several years ago.
The origin Of the fire is not known.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22

with-his magazine. He uses
liberal space in the news
papers because they present
the only possibility of reach
ing the people. 1t is only
through the newspaper that
he can get in touch with the
great masses, embracing in
each city and town all the
possibilities there are in the
way of magazine readers.
The publishers of "The
Ladies' Home Journal"
spent nearly thirty thou
sand dollars advertising the
March number of that pub
LEGATION in various parts of
the United States, using one
advertisement in each news
paper.
Ism t this a convincing tes-
timonial to the value of
wspaper advertising
Could anyone ask for a
higher or more intelligent
tribute to the newspaper as
a medium for reaching the
masses2 The magazine pub
fishers are clever business
men. They are not always
literary drcamers. They are
moDey-makers-and it takes
a very clever business man
to "put over" a successful
magazine nowadays. When
they spend millions of dol
lars in newspaper space to
advertise for readers and
Subscribers, it should re-
9mre no further argument
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Oxford school Notes.

OXFORD. Neb.. March H.-(Special.)
The oxford high school debating team
debated the league question with the
Franklin high schol tenn, at Franklin,
Friday evening Franklin had the affirm
alive. Oxford the negative. The result
was unanimous decision for oxford.
The Oxford team was composed of Mes
! srs. Springer, Hellnerr-and Cole, with
Bender. alternate. They we're accom-
panied by Supt. l.. e. Chadderdon The
Franklin debaters were Messrs. Muelke,
Storye, and Palmer, with Cummings, al
ternate, The judges were Supt. Ander-
son of Alma; Supt. Piper of Republican
City, and Prof Mortenson, of Minden.
This makes Oxford's second victory in
the Southwestern Debating league this
year. The next debate In the district
will be the Cambridge-Trenton debate on
April 2, after which the winner in that
debate will debate with oxford for the
district championship
The Oxford school board has completed
the election of teachers for the coming
year. with the exception of one position
In the high school. Supt. Chadderdon
! and Minnie Sail were reelected in the
high school, and Ethel IAnnaberry and
Fay Babbitt reelected in the grades
Clara Sawyer of Arapahoe was reelected
as music teacher. Miss Marie Brauer,
of Norman, Okla, was elected in the
high school. Miles Cadwallander and
Miss Cora Aver, both Of oxford, were
elected in the grades, and Miss Grace
Richards of Arapahoe was elected for
the primary
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22

pany. died at her home. 1910 North Twen-
: ty-third street, last evening. Mrs. Norton
was Is years Of age and had lived seven
teen years IN South omaha. The funeral
announcement will be made later.
Magic city Gossip.
81 Marys Guild wAl have a corporate
communion Thursday. Feast Of Ascension
Will be held at i:N o'clock. Breakfast
az the rcctory.
For Sale-Two acres on car line, &c fare.
Terms. Address NJ, Bee office, So. Omaha.
The city council will hold it's regu-
lar weekly meeting at the city ball to
morrow at o'clock. Mayor Hector will
probably be present.
Miss Ryan is open again for business
with complete line OF spring and sum
NOR hats. Give her call and YOU viii
not he disappointed.
The German Clcediu club will give a
card party next "Wednesday afternoon
at the McCraun hall at Twenty-fourth
and o streets at o'clock.
Low Rushing for a Taxi, So sSe.
The Germnn-AmeTicen Democratic club
viii meet tomorrow afternoon at S26
regular monthly meeting.
The regular meeting Of the woman's
auxiliary of Omaha, South Omaha and
Florence Will he held Friday, March %,
Al st. Martins al e:;0 o'clock.
. ilN lNulCH Ala Society OF tne f1FSI
Presbyteriau church viii scrve an Advo
dinner Thursday evening. March n, at
tho church At Twenty-third and streets.
office space for rent in Bee office. s3is
| \ street. Terms reasonable. Welt known
! location. Tel South q.
| Mrs. L. y. Vansant of 26oa E street and
| Mrs. L. II. Randall and Mrs. II. c. Der
mllien, will entertain tho women OF the
| First Methodist church next Thursday
afternoon.
rrbn Ad,, ch,rtor 90 .ho rr,.Aor, Sea,
konsington gave n card party laet even
Ing at the Masonic hall 10 members and
| friends OF the organization. Tho evening
was passed pleasantly.
Want ads for The Bee may be- left at
The Bees branch office, 23lS " St Rates.
% word for one time ll5c a word each
| day for three deys and lc word each
cay for week. Prompt and courteous
| service.
Carl Beal. tho local basket ball star.
who was stFiken with delirlum some
! weeks ago, is still seriously Ill at his
homo al Twentieth and J streets. II will
be several days before he viii be able
/ TO receive visitors.
| Royal Hat shop. SIC n. stth St., March
| ~ 70 and q. opening days OF the new
sprins millinery display splendid col
semi-trimmed and tailored hats, untrim-
| med and trimmings Beautiful hat given
away TO lucky number.
The A. NJ. Y; club was entertainsd at
| the hotne OF Miss Anna Iindhalt. Those
| present were: Doris Llndburg. Luella
| kalhoIn, Opal Hartman, Olga jacobson,
Marie Mundt. IIorene Lindburg. Gertrude
RAIN, Irene Kalharn. Cora Bachman,
anna Lindhalt and Jessie Lindhat
Louis Foley, the local high school ath-
iete who recently underwent two oper-
atoms at tho Clarkson hospital OF
Omaha, is still az the hospital. II will
be- three weeks az the earliest before
the young man will he able 10 be re-
moved TO his home. Doctors say that he
viii never be able to participate In ath-
ietics again.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
BRGNDETS TO SELL PIANOS
New Department Has Been Added,
with ". NJ. Robinson as
Manager.
DEPARTMENT ON THIRD FLOOR

The Brsndcis stores will add TO their
completeness by opening lsrgc piano
department on the third floor. main
building, about April ]. In charge ot this
department win be w NJ. Robinson. who
for some time has boon connected with
the Haddorft Piano company. one Of
the largest piano mantscturiue concerns
in the country. MIR Robinson is nv no
means STRANGER IN Omaha as he was
Tor many years manager Of piano depart
monts in local stores.
Already work is being done on the
new Brandeis department and the urog
ress made 80 far indicates that when tho
plans are completed this department will
he ono OF the most beautiful In the Mid
Ole West. Fixtures are being installed,
ana decorators now are az work An in.
terestinE feature will be tho individual
rooms OF solid mahogany for demonstrat-
ing the different Instruments. II will oc-
cupy large space. utilizing that
part of the third floor where the FRAUD
els general offices bovN been as we'll as
requiring much additional floor room.
IIiEh-Grndc Pianos
W Us announced by tho mana gcment
that pianos of the highest possible stand
ard only will be sold. Nationally known
makes that have behind them years OF
unquestioned supremacy combined with
honesty in Workmanship and the maxi
mum OF skin in production will make TN
the stock IN this new department, fur
therins the idea that always has OBJ
tained at the Bran6eis stores-the best
the world affords.
The volume of business that Is eX-
pected combined with the utilization with
leading factories will tend to lower costs
and II Is stated by the Brandes ma
ment that high grade Instruments will be
sold at smaller prices than is the usual
practice in piano stores
In connection with the player. piano
section of this new department there will
DO player library feature that has
proved a very successful Innovation whor-
ever used. an idea that the public has
utilized to an unusual extent
An interesting series OF recitals in
which somo OF the citv's leading talent
will participate is planned for opening
week, full announcements Of which will
be made shortly. Mr. Robinson now is
in the city experimenting the work of
remodeling the section to be used for
pianos.
The general offices have been moved
into the south building. third floor, which
IL connected with the main Brandois
building. They are very easy OF access
and most convenient both for the public
and for the large staff employed in
them.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
BROKEN BOW PREPARES TO
ENTERTAIN BIBLE STUDENTS

BROKEN BOW. Neb., March IL
Especial )-Already active arrangements
are under way TO entertain the many hun
dreds of strangers expected in Broken
Bow at the State Sunday School conven-
ton, TO be held here June Is. Is. II. II
is thought that over 1000 people outside
OF Custer county will be present upon
that occasion and possibly that many
more from within the county. The local
committees that will engineer the con-
vention are well on their way to compete
organization under the supervision of
the executive committee which comprises
w. L. CASTOR. chairman; f. p. Walter,
J. B. Osbourn. Bert Empfield. ]. NJ.
Todge. Alpha Morgan and F. NJ. skill
man. over fifty people will serve on
the subcommittee and all departments
OF the convention viii be thoroughly COW
cred.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
6et 6o1dorized-
A0t ct YUu4 kt
s1M drnA II
Talks on Newspaper Advertising"
By TRUMAN A. DeWEESE, Buffalo, NY

being made for prices rang
ing from three Thousand
down to seven hundred dol
lars, with a constantly en-
larging field of purchasing
possibility, the newspaper
becomes a factor of distribu-
ton which the manufactur-
er cannot ignore. If a manu-
facturer is putting a new
automobile on the market he
can get a certain amount Of
national publicity for the
name, and with this he can
establish a certain number
Of agencies in large centers
of population; but when it
comes to any comprehensive
wide-reaching plan of dis
tribution he will have to
have the cooperation of the
newspapers to help his sell
ing agents move the goods.
1t is one thing to sell a num-
Der of agents ON the
strength of a double-pag
flash in a national medium,
and quite another thing to
move the goods after the
Agents have been "loaded."
National publicity that hits
the "high spots" for a com
modify that is within reach
of the people is incomplete
and inefficient unless backed
up by newspaper advertis-
ing which leads the pur-
chaser right up to the door
of the dealer.
TRUMAN a. DeWEESE.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Three Deaths nt Hebron.

HEBRON. Neb, March 2L-CSpecial)-
Ernest II. Fish was born at Mannsville.
n. Y. and died at his home near Hebron
March l6, aged 40 years. He came to
Thayer county and settled in Chester
in 1878 and four years ago moved to
Hebron. He leaves fidow, three sons
and one sister, Mrs. C. w. Guile, of
Greenwood.
Mary Elizabeth Kelso was born i'm
Hart county. KY, December z 1861. and
died at her home in Hebron March u.
aged SO years. She leaves four children.
her husband and one sister.
Mrs. Florence Ella Gray died at her
home in Hebron March 16, aged 2S years.
She married Rufus Gray March p, 1905.
She leaves two children. and years
old besides her husband
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
The Court of Last Resort.

Around the stove of the CROSS roads
grocery is the real court OF last resort
for it finally over-rules all others. Cham
berlain's Cough Remedy has been
brought before this court in almost every
cross roads grocery in this country. and
has always received a favorable verdict.
II is in the country where man expects
10 receive fun value for his money that
this remedy is most appreciated. obtain
able everywhere.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Notes from Beatrice

BEATRICE. Neb., March 21.-CSpeciaI)
AT special meeting of the Board OF
Education Friday evening the board de-
cided to remodel and build an addition
to the West school The improvements
will cost about 5000.
The work of fighting the hog cholera
In Gage and johnson counties by the
government bureau, which is in charge
Of DR.. s. E. Cosford at this point goes
merrily on. Reports show that the serum
trmeatment must be given early to OBJ
tain the best results. Over 1900 ami.
mails have been vaccinated.
Farmers in this section report that
the winter wheat has gone through the
winter in fine shape, and that about
the only thing that would injure the
crop is a hard freeze.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Nebraska
Peoples Party Caucus
Held at Valentine

VALENTINE. Ncb.. March 2l-(Spe-
cisl, )-Upon call by John NJ Tucker,
chairman, tho peoples party met in eau
Gus Friday nght for the purpose of
nominating city ticket. Mr.. Tucker
was elected permanent chairman and II.
l.. Campbell secretary. The following
ticket was put forth: Mayor. G. +. Trace
we'll; clerk. W. L. Haley; treasurer. II.
W. Davenport: engineer? A. b. Green;
councilman. east ward. L. L. Bivens;
west ward. J, r Galloway Indications
are that all the nominees will go into
office without opposition as TO date there
are no other candidates In. the field.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Nebraska
THOMAS not WORRYING ANY
State Superintendent of Schools
Ignores Action of Certain Mem
bers of Schoolmasters' Club.
ISSUES LONG STATEMENT
CFrom a staff Correspondent

(From a staff Correspondent
LINCOLN. March I.--(Special. state
Superintendent A. Q. Thomas is not
worrying very mich over the action OF
certain members of the Schoolmasters'
club at the Omaha meeting last week and
The matter than to utterly ignore It and
says he has no other desire regarding
the matter than to utterly irgore it and
pay his attention TO more important
things connected with the educational
interests Of the state OF Nebraska,
which Inc was elected by the people to
look after.
Not Especially Concerned.
However. as a last word he mas this
to say;
Il am not especially concerned about
tho Nebraska Schoolmasters club. I
have never been invited to Join it and
have never sought membership in It..
There are among its members some fine
educators and some warm personal
friends of mine / do not wish to criti-
else the club. for it always seemed to me
that any Organization of congenial souls
should have a right to select its own
members
1T seems to me. however, that the
cup lmB0I DC NleWeu nNNto HlOEO
kindly II il were a little more demo
cratic Secret sessions and secret me-
thods of doing business on the part of
educators have never appealed to me.
Please understand. however. that I do
not wish to NEEDLE with anything that
is not my affair. 1 have no enenies
care 10 punish. am grateful to the
people of Nebraska for the confidence
they have expressed toward me.
What Interested In.
Il am interested solely in the welfare
Of the schools of the state. Before the
legislature meets again the people of Ne
braska will spend about $250o0,O0o for
public education. They are doing this
almost wholly for the rising generation.
These interests are too vast and too
sacred 10 be mixed up in any personal
strife.
My vindicatiou at the recent election
healed all my bruises 1 am reinstated
in my profession. The office hold pre-
sents a wonderful field for useful ac-
tivity, and I shall not be turned aside
from the work to be done firmly be-
lieve that any person who will make a
public office q personal instrument is
unworthy the confidence of the people"
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Two Men Drop Dead
In Nebraska City

NEBRASKA CITY. Neb.. March IL
Especial Telegram)-Two men dropped
dead in Nebraska City in two DAYS. Apo
plexy was the cause Of death in both
cases.
w. T. b. simpson, pioneer Of this town,
travelling salesman for Morton, Grcgson
company, died this morning. one daugh-
ter. Mrs. o. G.. Morton, survives.
William Lueck, 4 retired farmer here,
died Saturday evening. lie leaves a
family of grown children. lie was one
of the OH pioneers Of this section.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
stock and Grain show mt Tabor.

TABOR. Ia. March a.-tSpecial)-
Tabor's second annual stock and grain
show ended Friday after three days de-
voted TO four lectures and demonstrations
by professional experts from Ames col
Iege,
A large tent erected upon a vacant lot
east OF the Congregational church was
devoted to exhibits of horses and cattle.
while the church sheds were fenced off
into pens for hogs and sheep.
II. Gilbert and Roy Laird had charge OF
the live stock show and Messrs. Wyant.
BracSney and Robilliard had charge Of
the grain show which was held in the
college gymnasium.
The domestic science exhibits number
ing over 80. were displayed in the Con-
-gregational church basement and were in
charge Of Mrs. Stuhr. Mrs. Mawton and
Miss Mabel Mccormick. Lectures on do
nestle science were delivered by Miss
Mabel Bentley from Ames, assisted by
Miss Wentworth and her pupils in Tabor
college,
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
MARY ANTIN TO SPEAK
IN OMAHA ON TUESDAY

Mary Antin who is to lecture at the
First Methodist church Tuesday evening
spoke i'm Kansas City Saturday evening
under the auspices of the Knife and FoE,
club. Today she will address the Young
Mems Hebrew association there. Miss
Antn will spend Monday in Des Moines,
where she talks under the auspices OF
the United Benevolent society, and from
which place she viii come to Omaha for
her lecture here.
Directly after her talk. Miss Antin will
leave for Denver. where she Will ad-
dress the Grade Teachers association.
Her tour is an extended one, and she will
not return to New York until late IN
the spring
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
VI0lAT0RS OF DOPE LAW
HELD FOR GRAND JURY

The first cases OF alleged violation Of
the new. federal dope law in Omaha have
been held TO the grand jury for investi-
cation by the binding over OF II. Pierson.
a white man, and Ralph Martin. negro.
They were given hearing before United
States Commissioner II. S. Daniel, who
ordered them held after hearing evidence
produced by city detectives, The charge
against the men IL concealing morphine
and opium in their possession In de-
fault of 5000 bonds. they were committed
to the county jail to await action by tho
federal grand jury, which meets here
April g.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
BELLEVUE STUDENTS HOLD
TRIPLE RALLY IN CHAPEL

Prot f. L. Pulls led a grand triple rally
In chapel at Bellevue Friday morning. TO
celebrate tho successful closing OF tho
basket ball season. to honor the track
team. which ran In the indoor meet Fri
day night and 60 rouse entfelsiasm for
the Cotner- Bellevue debate.
The basket BAH team was first es-
eorted TO the platform and given nine
rousing "rahs." led by Anne Johnston &C
the debate team Next the basket ball
team escorted the debate teams and Prof.
Peters, the coach. to the places on the
platform and Captain Gilman led the
cheering for tho debaters. Speeches were
called for from w. e. Webb. president
OF the dcbnters' league. and Prof. Peters.
Last tho track team was given the same
treat1ient, ana the rally closed with n
talk from Prof. Pulls and the singing OF
tho college song. THE Purple and tho
Cold"
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
FORMER POSTMASTER
SENTENCED TO PRISON

Carl Frederlcksen, former postmaster
at Hubbard, Neb. who cmbezzled $s25 in
money order and postal funds and was
missing for months, has pleaded guilty 10
the charge IN federal court before Judge
Elliott and been sentenced to serve year
and a day in the federal penitentlary at
Leavenworth. The sentence was imposed
on each OF two counts, but by order of
the court may be served concurrently by
Eredericksen
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
PAINTINGS BOUGHT BY
ART SOCIETY AT LIBRARY

The public library offers an oppor-
tunity for the public to view the two
new paintings bought by the Omaha
Society OF Fine Arts from its recent ex-
hibit. summer Night" by Birge Harri-
son, and Ada" by olinsly are the two
handsome canvases which the society
secured.
With three others bought in previous
years by the art society. these two have
been hung in the museum on the third
floor of the library, which is open to the
public,
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
NORMAL INSPECTORS
LOOK OVER BELLEVUE

The new state Board OF Normal School
Inspectors, r. N. Campbell Of Columbus.
president; Z. A. Eaton of Emerson and
c. N. Walton Of Wshoo spent Zsiday in
Bellevue In the morning Mr.. Campbell
and Mr.. Walton talked in chapel, and
when they had finished their inspection
of the institution, they were entertained
at O'Clock luncheon in the domestic
science department
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
Walker Files for
City Commission

c. r. Walker, who recently disposed "
his interests in the Benson 4 Thone
company. has filed for the city commits
sion. che name " Mr.. Walker was mem
toned some weeks ago but It wac not un-
I'll the last week that ~ definitely decided
10 get into the race.
Mr. Walker has served on the Board Of
Education and has been active IN Twelfth
ward Improvement affRirs.
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
News Notes of west Point.

WEST POINT, Neb., March A-(spe-
ciAl.)-The death of Gerhardt Havekost .
pioneer farmer Of Cunning and Dodge
counties, occurred on THURSDAY, at the
farm home southeast Of this city.
County Judge Dewald officiated on
Wednesday at the wedding OF Robert
Kuehn and Mrs Mary Kuehn. popular
young people OF stanton.
News has reached the city II the mar
rage OF Mrs. Minnie Knight, v lie Of the
late Milt Knight sheriff OF Cunning
county. TO Richard o. Beeson, OF south
Norfolk
Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-03-22
MINSTREL entertainment
BY BOYS OF HlRST CHURCH

Young men OF Hirst Memorial church
gave a minstrel entertainment Friday
evening at the church The principal
characters were Carl Evans, John Red
dan. Ralph Newcomber. WIN Undertake
Charles Bauer. clyde Rice, Robert Nit
cheu and Harry Arndt a largo audience
was pleased by the boys efforts. They
were assisted by Probation officer Gus
Miller.
once II he produced a letter OF recon-
nendation from Mayor Dahlman.