The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-09-08
Most Powerful Agency To-
ward Conserving Public
Health and Prolonging Life
Says Edward A. Moree.
THOUSANDS OF BABIES
OWE LIVES TO PRESS
Big Doses of Publicity He De-
clares Doing More for the
Health Of the Nation Than
All Other Dope.

Rochester, y. y, Sept. N.-'Print-
er's ink Is saving more lives than any
other single agency employed by mod
ern health WORKER" said Edw.rd a.
Moree, assistant secretary OF the New
York State Charities AID association,
In an address today before the Amer
lean Public Health association here.
Printer ink. said he. should be
entered Ia the pharmacopoCia as an
accredited remedy for human MS.
Among other things. Il prevents tu-
b%crcuiosis and builds hospitals TO- cure
IL, 10 saves the lives of children and
controls epidemics OF smallpox. Thou
sands Of babies are today alive IN New
York state largely because big doses
OF printers ink were administered to
the public by the state and local de-
partments Of health. One Of the most
Important cities OF this state endured
AN epidemic Of smallpox that In.
creased rapidly for "a whole year.
Then the newly r~eorganizcd depart
mcut Of health announced that its
policy la dealing with local cpidemics
would be statewide publicity. When
the people of that cts realized that
thor lax health standards were to be
spread broadcast through the pages
Of the newspapers n would come
10 the knowledge " the people of the
whole state whose lives were being
mcnaccd, the officials Of the city
readily adopted the program Of the
state.
You may cure individuals of their
Ills In the privacy Of "a sickruom. but
20 cure the public of its sls YOU must
get into the newspapers.
Public health work means saort
20 change the lives and habits of tho
people. In this respect IA same
principles apply as apply to market.
ing "a brand Of beans. Tho bean mar
must change the lives ana customs OF
the people with relation TO his partic.
ular brand We. In public healti
work. must change the lives and Gus.
toms Of the people with reference {,
sanitation. fresh air. eating. slCepini
and drinking The bean bakery VII
spend hundreds OF thousands on ad
vcrtising 10 put lis particular bran,
Of beans In the mouths OF IL millioi
people. We. as a community. how
ever, hesitate over spending a Few
thousand dollars 10 put health int,
the homes ana the minds OF al th'
people.
we viii never reach the goal o
ultimate achievement in public heath
work until we realize that prccisel'
the same principles cover the salt
OF public health 10 the community 81
govern the sale of beans. and carriers
crackers and Corscts. There Is D,
reason why "a community should no
advertise its health WORKS and pay fo.
u advertise as intciigently and pai
for II as literally rs q merchandise
zone oi the greatest opp0rtunitiel
for public health work that counts 81
open 20 county, state and natiuna
medical societies. A nationwide
campaign OF paid-for publicity on th'
evils OF patent medicines would clthol
open the columns OF the newspaper
60 the Arguments against harmful
nostrums or would place the publish.
ers OF the newspapers In an UTTERLY
indofensible position.
The association has also fount
paid-for advertising space OF tromen'
dous value la campaigns Ior county
Tuberculosis hospitals Il will con.
tinue, ! believe. 90 use hat method oI
presenting the arguments In local "a
well as state campaigns, and II the
success OF q measure governs our iu'