The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-01-10
SHOWS ARE HELPFUL
TO SMALL BREEDERS
Offer Splendid Opportunities to
Learn Host Of Useful
Lessons.
PRIZES GOOD ADVERTISING
by REESE v, HICKS


V" 'ne small breeder does not have tn,
confluence in his own stock thu, f, DOS
sesses the merit to win prize O,te,
."'s want or confidence Is misplaced. an,
frequently II IL all too true that IN.
Olrds actually do lack merit.
IL ne makes winning and obtains eve,
yellow or a white ribbon--.,he en,h,.r
VI 'ulio ana fourth places--he has sotn,
,'"siole reward for his trouble and pain,
exhibiting. The ribbon itself ba.
small intrinsic value, but IN. fac, en-,
q poultry Judge has carefuuv .xo,,,,,ai
me pird on which tho award was p,,c,d
anu round that It comes near enough
III standard requirements 10 be worthy
Oh premium shows that tho bird oct -.
ue'Iy mas merit. This award OF mari, T.,
"ot only pleasing 10 the exhibitor bu.
aiSo mas financial value. II na,sos d,
possioie for him to sell his eggs. chicks
''u STOCK at prices above the commercial
market value or eggs and STOCK WEB
out this award Of merit he would ,rot,
aoIy sell his stock AT v,,t ro,,,,.
80 Per pound and eggs at the open
market price per dozen
olteh the exhibitor who wins ia On
eIa'eu by his winning tha. he "a M, T.,
me right frame or mind to ta.o ., -,
inc lesson that he should lar, &, -.
hection Herewith and the exbihl,or ,,.,,,
u"es not win frequently gets tn ,rc..,
'''u'oie asset of all. The loss of ~.
coveted ribbon puts the loser in =, br,.,,..,
study To see Just why he lost on, .r.,.
study shows him the weak noiu..
~ ~ ai'u while he goes home sadder. v.,
r,9 WISER Tor the coming years worr
ne most important value 10 thc 60,
breeder IL the opportunity IN nl- o'l'''
S p'Ids side By side with tbo.a 49,
anu raised by others. He is ,brs -,
W see whether he Is making prosrss. ~.
snpplng back. Outlines. Va, VI
hheishoors nock In the yarda raIts ~
.s OUT the comparison bciU,..,, ~,
tba ~ ana his own flocA. but when
'ne oirds are placed side hv siIo IT, ~,
snow room there il no csc, ni,o :. "a the
able. OF unfavor-
IL he Is fortunate enough % ,,.,,, -.
oIue ribbon, this blue rlbbon ,.r-. e
seiected by Judge who ia nm 49,.
s.ahus Tor the nearest ideal 10 m, s,a,,s'
on tho othrr hand. II he does No.,
sss,,," ~ pace ne has the privilege OF
tJoaI no 'YeaI bird. one that Is nearer
'nan ms own, and can thus conNra,a
ana study the superiority and md "r,
"nereih ms own bird is lacking
nc learns, too. that the nerfAct ht-s
ys' 10 ne obtained. Frequently ,ha
smhIl oreeder Is afraid TO make an a.
nIDt because he sees In every one OF nj,
80, 80 'nus derect Sometimes lust be-
,o..I' Vi snshtIy on color In legs. a de.
receive feather. or that the birds ~ 80,
quite full In shape OF plumare--ba S,.,',s
the conclusion that these imperfec,iors
VIII keep MIN from winning Ue raiis
10 relizo that other breeders baya ~
same diitculties 10 contend with ma
~ i. nus own birds are possibly better
thah those OF others
90, me winning OF prize puts him in oon-
'''' WIN other breeders of his oyy,, vn,-i
ety. Many Of these rival breadsrs 90
r"auy wNh questions and even unfavor-
ape criticism OF his flock. often tho
uIluS that win are subject to dlscussIon |
toth favorable and unfayorable This
nflnRs to their owners eyes the GOOD "a
Dad points that he as owner NAV baya
~, ,''Nei' io', the impression should
not be drawn that all criticism 10 ,,nfsy-
orablc. The vast majority az :, 20 nS
character fatterinR to the winning snacI-
iHen" FoultTy breeders are uslialIv raady |
ana willing 20 exchange ideas. ana ~,
owner or prize winner Is AIvava so,,,,,,. I
after Tor Information as to his matbods
OF breeding and feeding Thus tho ownsr
vi p,Ihe winning birds has the opportu. |
hity TO exchange Ideas with those WIZ az
wanting information, and 10 ASK ma NC &c
ceive Information IN return.
AFTER the judges have placed tha rth
oons on the birds they are usuaiIv a.,
uene'ers IN The merits OF those specimens
and are ready TO recount their good
pu,ns NOT only to the owners OF the
.,rus nut also TO other Interested mar
Ties. This Is valuable means OF oaInIn,,
for the small hrcAder
the same timo the Judge Is a good adver.
lisement Tor the merits OF the breeders
STOCK Many people naturally 20 10 the
Judges Tor information as to thu quality
and good points OF tho winning birds
Inc value of winning is also deter.
mined TO some extent by the number OF
people VINO see tho winner, II there is
2 large attendance OF people interested
In poultry the winning naturally haS
more value. and the publicity ls vvidsr
IMAM " the show Ia poorly attended nv
those who do attend have little or no in.
eNes' IN poultry. but are merely curiosity
seekers The breeder has the privIlere
pI distributing literature after the rib
oons are up and to meet and talk win
Visitors. In some shows there 10 oycsi'
ont opportunity for selling stock. chicks
ma eggs while at others the chief vaiun
les In advertising the winning later
through the sending out OF catalogues
mating lists and the press.
Iher@ Is much advertising value gained
rom the fact that the visitors 10 the
snow tho Judges and officials of the
NOV publish the fact OF such winning
rom mouth to mouth vet undouhtedIv
ne grom;est value comes from the nrlntad
publicity that follows the show or.
lines the local newspapers publish tho
OF their own accord ana aop,e
" the poultry papers will publish the
at the leading shows. yet this
5 or small value when compared with ,
he results that may be obtained nv the ,
breeder hlmsalf advertising ana onnounc-
ng his winnings. II he has much FOR ,
ela It Will pay him TO issue n small cat.
llogue showing his winnings and his !
natlngs from which he has eggs ana
hicks to sell He should also take spnce |
n tho daily newspapers, tho farm ana
poultry journals, commensurate with the &
'aluo OF the winnings he has made and
he amount OF stock or products he has {
or sale. IL he has hut little 10 sell n 1
lines In the classified column Of his !
Deal daily or weekly newspaper Will no
oubt be sufficient TO enable him to dis !
osc OF all he desires md prove A paving :
Investment and clinch the value of his
winnings In financial way.
The reputation and standing OF q show j
"a much to do with the value OF q win
ling. A winning In show that hns 7
reputation for having strong classes I'm !