The Climax-Madisonian. (Richmond, Madison County, Ky.) 1914-1917, 1915-11-15

EOA ~
ID. I'D. I'D. the Standard
Skin Remedy
STOCKTON & SON
nal fee is charged for the space occu-
pied.
Farmers retail markets, whether
Of the curb or shelter type, are not
recommended for all towns without
qualification. The size of the COM
munity and numerous other local con-
siderations must determine the prac-
ticability of the enterprise. There
first be a sufficient number of farmers
in easy reach of the town who will
bring supplies for the market. There
must be in the town a sufficient de-
mand on the part of the consumers
for such a market, where, by going
in person and carrying away their
goods they may obtain produce fresh
er than that available at the average
retail grocery store and usually at
somewhat lower prices. A substan-
TALLY large proportion of the consum-
ers os such town can not be depend
ed upon as customers of such a mar
ket; for many housewives, weighing
the advantages to be gained by such
personal marketing against the trou-
BILE and time it would require, pre-
fer to depend on neighborhool stores
where orders may be given quickly in
person or by telephone and where the
expensive credit and delivery service
obtained. In most cities of fairly
large size, however, the number of
consumers wishing to buy directly
from producers is usually large
enough to support a farmers retail
market. From the producers point
of view, the farmers retail market
offers perhaps the best outlet for as
sorted produce raised in relatively
small amounts.
Farmers Wholesale Markets.
Farmers wholesale markets may
often be a success in towns too small
to support retail markets; for in mar
kets of the former sort sales are made
to retail stores, hucksters, hotels, res
taurants, boarding houses and the
! like-agencies which usually seek out
the most profitable buying methods.
When the local markets are glutted
and these usual customers do not take
all available supplies, farmers utiliz-
ing the public wholesale lines often
turn their loads of produce over to
commission merchants for these agen-
cies to sell locally or to out of town
trade.
The usual sales of farmers whole
sale markets are by crate, bushel, or
other lager unit, and sometimes by
entire load. Farmers conducting rel
atively extensive truck-growing oper-
atoms in the neighborhood of cities
may find that the farmers wholesale
markets offer profitable outlet thru
which to dispose of their produce. In
the vicinity of some cities, even truck
growers having a sufficient output to
make carload shipments by rail find
it more advantageous to market their
products by motor truck or wagon
through the nearby farmers whole
sale market. Such markets, like the
farmers retail markets, may be mere
ly designated sections of streets, or
may be substantial shelters on mar
ket plats. They are usually under
municipal control
Inclosed Public Markets.
Enclosed public markets in cities,
while primarily for the benefit of the
consumers, are also of interest to far
mers, since many of the latter rent
stalls therein. Such markets are
practically an assemblage of small
specialized retail stores selling meats,
vegetables, fruits, dairy products, and
other food substances, provided with
shop facilities by the municipality or
semipublic agency, at a small cost.
The theory on which such markets
are maintained is that by a reduction
of rents and other overhead charges,
the elimination of credit and delivery
costs in many cases, and the attrac-
ton of a large numebr of potential
buyers, the booth-keepers will be en-
abled to sell fresher goods at lower
prices than the individual retail stores
in the community, and that the mar
ket as a whole will offer an assert
ment of attractive produce larger by
far than can be carried by the smaller
stores. Much the same class of buy
ers must be looked to by such mar
ket as those dependent upon by the
retail farmers markets-the open and
retail farmers markets. In fact, the
two types of markets-the open and
the inclosed-are combined in one
unit as a rule.
The studies that have been made
of the various kinds of market insti-
buttons here discussed have enabled
the Office of Markets and Rural Or
ganization to offer an advisory SER
vice to cities, truck growers, and pro-
duce dealers organizations, which has
proven very helpful. As a rule when
community desires to improve its
marketing facilities, it does not know
how to proceed efficiently and eco
nomically. 1t is to meet situations of |
that kind that the office, upon the re-
quest of responsible parties, will make |
a survey of local conditions and re-
commend as far as feasible the plan |
of procedure which appears advisable |
The office is also able to submit rough |
plans for modern market structures, |
together with estimates of their cost, |