Richmond times-dispatch. [volume] (Richmond, Va.) 1914-current, 1915-01-03
GOOD BOOSTING AT HOME
is THE RIGHT THING TO Do

IT is believed. and 1t is quite sure
that the home boosting proposition
which has become nation wide was
l"rn In Richmond, and there are some
people who have an idea that the birth
OF the same was largely due To some
HINTS and suggestions that were thrown
cut IN the columns OF the Industrial
lection OF The Times Dispatch Blu,
DC that as 1t may the fact remains
mat the home boosting idea has gone
IL over the South and Southwest.
FOR instance, II struck Scdal!a, Mo-
very good town far beyond the Mis-
sissippi River. letter from NJ. V
carroll. the secretary OF the Boosters
Gun OF that town. gives the Industrial
editor an idea of how they did things
In that town, and the letter may offer
suggestion or two to Greater Rich
mond. Anyhow. here is the letter:
An evidence of our activity was our
Home Product Carnival that was held
here all Of last week. 1t is "a safe state
meht that when the occa sion closed
last Saturday evening all of our people
were much better informed than ever
before about the articles and utilities
that are manufactured here at home
Ihere was also apparent much
stronger sentiment for home interests
nome made products and the welfare OF
home institutions than ever before.
Like most other cities and towns,
Yer! considerable element of our popu-
patronage upon awayfrom- home fac
tories, dealers and business institu-
tirEs. and in the main this was the
result largely of thoushtlessness rather
than any disposition to slight home in
stitutions. Leading up to last weeks
celebration, our Home Manufacturers
Association has conducted several
months campaign of daily advertis-
ing, in our local daily papers designed
to direct and centre attention on the
advantages. to accrue from bestowinG
their patronage at home, and thereby
charging not only the productive ca
pacity Of our resident factories, but
their employing power and the stimu-
lation which such action would be to
general business by Keeping our money
in our midst
"The promoters Of this local adver-
tlsing campaign were often disposed. to
become discouraged over the difficulty
of quickeninS public sentiment and
local pride. and of the lack of per-
ceptible result from the money and
effort thus expended; they now realize
that IT was Il matter OF slow growth,
but that their efforts were not In vain,
and having eliminated, so to speak,
this publicity campaign with the cf-
fort of last week. 1t is their purpose
to continue along this same line, with
view to not only holding the ground
gained, but of making still further
progress. At the concluding exercises
OF last weeks celebration their buy-at-
home slogan, so far as 1T applies to
made-fn- Sedalia goods, was modified
and enlarged to read "Buy Sedalia- sold
Goods" the import OF which, IL made
realty, will very materially lesson
the disposition to patronize mail-o order
and other away-form home sellers
You are to be congratulated upon
your efforts In furthorng the purchase
OF American made goods. To the
thoughtful observer the propensity of
ou- people to send abroad for the
things that we made at home. and that
they can secure Mt home OF equally
ao0d quality is not businesslike, and
certainly lacking in tho patriotism
which should characterize we Ameri-
cans. And the same lesson followed
to its finality will apply with equal
force, to tho products produced In any
given locality"