The Birmingham age-herald., 1915-03-11
Best Part of the Week Is Still to Come, While Many Rebate Books Will
 Be Mailed
MERCHANTS ARE DELIGHTED WITH
 FIRST THREE DAYS
Surprised at Number of Sightseers Who Are Buyers-Society Day Brings Immense Crowds on the
 Streets-But One Straw Hat
 Seen and Negro Wore That

The rebate business of the Business Mems league has increased 10 times over what it is normally since Fashion Week began
 This information, given out yesterday by Secretary Sam H. Fowlkes of the league, gives some idea of how many out-of. town shoppers are in the city do- ing their spring shopping during Fashion Week.
 There is a constant stream of them coming into this office with their rebate books" said MT. Fowlkes yesterday. And there is very large per cent of the out of-town shoppers who prefer to mall their rebate books to us after they re- turn home, so that we will do about as large rebate business by mail next week as we are doing in person this week. although it all will be from purchases made this week.
 .'I have just made tour of the mer- chants and they are delighted with the first three days. They say it is real surprise to them how the people who pass through their stores are not only sight scers, but are buyers. The merchants are doing a big trade and as the week goes this volume of trade will increase for the latter part of the week is always the best, and Saturday is the climax of them all, providing there is good wealth. er"
 Dense Crowds Downtown
 The shoppers on the downtown streets yesterday formed dense crowds through out the retail district. Society day brought out thousands of the home peo- pie, anc everywhere was to be seen touches of spring fashions in the apparel of both men and women. Only one male straw hat was seen, however, and that was worn by big negro porter.
 With a grin from ear to ear. the big black strutted down Second avenue yes terday afternoon, a last summers straw hat cooked on his left ear. and he att tractod as much attention as brass band. He evidently was having the time of his life.
 The contest over the Misses Fashion is going on with unabated interest. The of fee of the Business Mems league Is swamped with the written guesses of those who believe they see the lady from time to time. All of these prizes will be awarded by Mrs. J. B. Reid the last of the week.
 The 12 girls who are the Misses Fash ion are appearing each day at luncheon and dinner at the Newspaper club, the Tutwier and other dining places. The nightly dance at the press club is prov ing very popular.
 Brown We'll Pleased
 R. A. Brown, former president of the Business Mems league, which staged the event of Fashion Week. and chair man of the Fashion Week committee of that body, said yesterday that he and his committee were well pleased with the results of Fashion Week. MT. Brown said that thus far 1t had been huge success. and the indications point to an even greater success before the week closes
 We are greatly pleased with
 Fashion Week." said MT. Brown.
 '"rhe cooperation of the merchants
 has been splendid and the event
 this year has shown the effects of
 the experience of last year. the first
 time Fashion Week was held. The
 merchants are pleased with Fash
 ion Week, and the people seem to
 be satisfied. If we can satisfy the
 people of Alabama we are content"
 Sol Caheen of Caheen Brothers,
 when seen yesterday, said that
 Fashion Week was far and away
 
 said that he had never seen so many
 people in the city who were anxious
 to see what the merchants of Bir- mingham had to display.
 'I am more than pleased with
 "Fashion Week." said MT. Caheen.
 Tt is even better than it was last
 year. There are hundreds of people
 in the city and they not only come
 to see what we have to display
 but they are purchasing goods
 Only today we made more sales than
 I could mention to people who had come merely to see what was on dis
 play and, seeing, decided to buy.
 "I have but little criticism to
 make. I feel that those merchants
 who did not join in the movement
 have seen their mistake. and will
 literally support it next year, when
 we intend to make it better even
 than it is this year.
 q think the city fathers could
 have decorated the whiteway posts