The star-independent. [volume] (Harrisburg, Pa.) 1904-1917, 1915-03-13
MANY Local Purchasers
ARE NOW MOTOR WISE
E. w. Shank, the Maxwell Representa-
tive, Declares Buyers Are Looking
for New Features-Quotes Oriental
Proverb

''It is natural that people want to
see the new things in automobiles as
they are placed on the market, said |
h. w. Shank, local representative of |
the Maxwell motor, in tafking of tine |
public s interest in the worru of mo-
tors.
1t is the same all over the country, |
whether in Malone or kankakee or Los |
Angeles. The moment new car is !
announced in stock the people come to I
have look. 1t seems tnat ever since |
the inception of the automobile, peopie |
have always been anxious to keep IN
formed on happenings in the automo |
bile industry,
In talking with Mr.. c. E. Stebbins, |
Sales Manager of the Maxwell Com
pany the otner day, he mentioned that |
people were asking for more intelligent
questions at the automobile shows this !
year than they had ever asked at pre-,
vious shows. This also proves my con-
tention that you cannot sell an un
proven car, no matter how much inter
est is shown in it, because the pur-
chasers to-day have oeen taught that
because thing is new does not prove
its durability nor its efficiency. Every
ma, 10 yillinr ?, lor h;s r.;,,,Ih,r AZ
neriment WIN ina now th;ng wh;la be
bnys ear thai hos nrovae ;tseIf hv
at Least t,yo or threo teors sar,.;oa ~
hundreds of owners hands. 1t is now
Comnanv nut Tho s7s0 oor an +ha ma
ket.
..It was tbs first ,omnonv 70 n,t a
oar of 90 mneb yaiuo ar +h;s 10 -,
tha markat Rafnre ;.s aI,,.nt
mr. "a felJ ramoineI rntou.bea i, ,tha-
words there wore N an,. a. i, 80
marsa. nf lowar nr;ca ~ .aiI
of higber nri.e but rbera wasns,
ear rating arounJ tna nr;., ~ ,ha
Maxwell. II renamed tor Nv Waller
u T,,sl '.'in "a'V1
Nfotor Comrapv 70 economies ~, tha
public were lookipo for a cor anhrae;n.r
all tho features of a .or az a n,oo
HIGHER nrice ami to sol, NJ n ,r;ss NIL.
wav between tho lowesf anI rnedi,m
priced cars. That his ;n1gment and
Foresight were sound i hesf onswaraJ
bv the number Of othar conaerrs Who
Immediately BEGAN to exner;mept w;rb
n ear To Sell aronnd tba nr;co NJ tba
Maxwell On this D,onnd n;ob+ make
use OF the OLD Dr0.prN which pnrtainiv
fits the Maxwell Companv I, n nicetv.
Imitation is the sincerest hatterv
"In any line of endeavor tbe man
or firm who gets away first ami whose
product immeiiateIv finds favor with
the public ;s immpdiafelv on isd hv
host of imitators an1 followers
ssThe MAXWELL name has Io,,, roo
ord of successes bebina Il Yon viii
probably remember thar # wos ons of
the first names usad in the antomoh;Ie
world. You may also have re,ollections
of cars th.+ sy;ste5 - 81 .i.. -.
but which have since Nasal bv the
wavside for fine reason thai tbe oars
did not come nm to the neonIe g reon;ra,
ments.
..Tne best instance 7 ..n c;ls wb;oh
I will prove that thc Naxwcil Comnany
is having An unusual demand far. tbe;r
cars. in spite of all the aunonncaman+s
of cars listing around the sams nr;aa
is that the MAXWELL Comranv uaro
WORKING more mon in neean,l,a. ,o11
than tbev were in Ancnst If 1oiA ~
that their payroll in fbe ,sttar ou.r,ar
| of the last year excee5ad bv No. no. ~,
doubIe the ravro,, Of ~ sona 80, 49,
for 1913. Ne have baI waru aero,a pr.Ua
winter in most narts os ,ha Sose.e