The weekly times-record. (Valley City, N.D.) 1912-1922, 1915-02-04

The following from the Wahpeto
GlobeIGazette will surely be of inter
est:
"A little folder which was receive
recently by one Of the business me
of this city, contains an articl'
which is so good that we are com
PEELED to reproduce it in these col
umns. 1t was written by Mr.. Her
bert N. Casson, now in England, t
his friend E. st. Elmo Lewis, one o
the biggest advertising men in thi
country, and it appealed SO strongl
to him that he had many copies print
ed and sent out to his numerous
friends and business acquaintance:
in this country. By way of intro
duction Mr.. Lewis says:
my old friend, Herbert N. Casson,
now in England, says some things
that are so pat and to the point in
the following little article, that I
want every one of our friends and
correspondents to read it. 1t is a
good thing for us to read in this
first month of the year 1915.
st. Elmo Lewis:
What is the Matter With the United
"As have been residing in London
since the beginning of the war, l have
been hearing the question asked on all
sides. l have never heard any salts.
factory answer. No one seems to
know.
"Why are the American factories not
running night and day? Why are the
railroads not opening up new terri
tories and getting ready for the mil
lions if immigrants who have already
made up their minds to leave Europe
as soon as the war is over
"Why are there not fifty American
drummers in London right now trying
to sell $2O0,000,00O worth of American
goods in place of the goods that were
bought last year from German and
Austria?
why have advertisers become quit
tiers, Just at the time when their adver
tisements were most needed and most
effective in cheering on the business
forces of the United States?
From the European point of view
the United States is haven of peace
and security and prosperity. 1t has
no trouble that it dares to mention
to Belgium or Austria or France or
Germany or Servia " Great Britain
or Russia.
Every tenth Briton has enlisted
Every tenth Frenchman is at the
front. Every tenth Belgium is dead
What does the United States know
about trouble?
IF could afford it, would charter
the Mauritania and Lustiania and
convey a party of 5000 American ad
vertisers to Europe for trip Of edu
cation. l would give them weel
in London, week in Paris and {
week in Antwerp.
II would let them look at tn
United States from the scene Of War
l would give them look at rea
trouble. l would let them see trains
ten at a time, five minutes apart
packed with the manned and dying.
would let them hear, from frae
mentary survivors, the incredible
story of battlefelds $50 miles wild
and armies that are greater than tn
entire population of Texas.
II would let them see graves 10t
yards long and full, and Belgium, Thu
country that was, nothing now but II,
900 square miles of wreckage.
Then, when they began to under
stand, to some slight extent, the mag
nitude and awfulness of this war,
would say to them:
"Now 60 back and appreciate tn
United States, realize your oppor
tunities. Don't fall down when yo1
have not been hit. Don't be blin'
to the most glorious chance you hav'
ever had in your life
go back and advertise. Get read.
for the most tremendous boom tina
any nation ever had. Build your fay
orites bigger Train more statesmen
Borrow more money. Go ahead am
thank God you are alive and that you
family is alive, and that you the Twin
in a land that is at peaco, at tim
when nearly the whole world is a
war"
oar~,AI rnpoEeonMnENr