New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-02-21
FIRST IN ESTEEM
OF MANY TRADERS
Continued from page |

son auction room structure, at Fortieth
Street and Madison Avenue. 1t is
twelve stories, and was built for Mrs.
Lillian B. HYDE. as owner, and the An
derson Auction Company, as lessee, the
plans being by n. c. Mellen, architect.
The building is at 10 and II East For
tieth Street and 2S4 Madison Avenue.
The only new apartment house put
I'D in this section in the period IN ques-
ton was erected in 1911. 1t IS wor-
thy addition TO this great part OF the
town. and helps 10 show that the as
trict can support not only offices and
stores. hotels and storages, but many
other structures. This apartment house
venture was made by Ferguson Bros. q
Forshay. who have on more than one
occasion figured prominently IN the
realty news as builders in the greater
city. The apartment is lO4 East For
tietb Street. Il is nine stories and has
A frontage of GAIL feet and is so.9
feet deep.
Vast changes in the skyline Of the
section took place in 1912. This was
the wear when the work of building the
Biltmore Hotel, the 80 East Forty-sec-
ond Street Building and the Yale q
Towne Building was begun. Still
other imposing structures were put up
on the section in the same year.
The Hotel Biltmore was erected by
the New York Central Railroad on the
entire block bounded by Madison and
Vanderbilt Avenues, Forty-third and
Forty-fourth Streets, its dimensions be-
ing 2O0.10 by 2l5.S feet. II cost about
81 100000. the architects OF TINS Dig
and modern hosiery being Warren &
Wetmore. who have designed so many
splendid income properties IN the well
built I'D centres Of the city. The Yale
& Towne Building. at and II East
Fortieth Street. ought 10 furnish a
model 20 many architects trying 20 de-
eide how best TO improve plot % by
e8.9 feet in the heart Of Manhattan.
Heads of flourishing concerns, TOO, IN a
ouandary as 10 Just how 10 equip such
a building can spend many prohtaoie
hours studying the equipment and the
lighting effects of this modern and
artistic building, which was built for
the Yale & Towne Manufacturing Com
many BY John Downey, the contractor,
from plans by La Fargo Morris,
architects.
The twenty story store and ONCE
building erected in the section IN l9l=
AZ Is and 20 East Forty-hrst Street was
MANNED BY George & Edward Blum
architects. for the Holland Holding
Company, of IL Pine Street. IL has
frontage of 30 feet and q depth OF 90
feet. The cost of the building was
about $4,000.
Ask anv person with some years eI
nerience in the real estate market
what he thinks are the most profitable
and the best located Office buildings IN
the midtown zone, and he is almost
certain 10 mention 80 East Forty-sec
ond Street as one Of them. This IS tine
twenty story store and office structure
that occupies the southwest corner OF
Fortv-second Street and Madison ave
nue.. Frederick Johnson and his asso-
ciates erected this splendid structure
The plans were drawn by Buchanan q
Fox. architects. At the time the WORK
on the building was begun the prop
able cost was placed at sl,l0O'oO1;
The premises owned by Maude
Adams Kiskaddsn, at % and "a East
Forty-frst Street, was improved IN
1912 by the Rivoli Realty Company py
the erection of a four story loft' <o1
$40 feet. from plans. by george an9
Edward Blum. Another structure OF
the 1912 group was the Twelve sloly
building erected at the northeast cor
ner Of Fortv-frst Street and Madison
Avenue. Hin & Stout designed 1t Tor
lofts and Offices. The premises are 8.
and SO East Forty-frst street ana Zss
Madison Avenue. The building cost
about sI50.OOO. Still another building
onoTa.ion Of 1912 was the putting up
~ the six story loft, 27xs5.5 feet, at
Fast Forty-fourth Street for Mar,
gayt. = Norton, as owner. Edward
Tccarsulmer, who designed the ttruct-
urc nIseed the cost at $4,000.
rhs r,ost hrominent building erect