The Waxahachie daily light. [volume] (Waxahachie, Tex.) 1894-current, 1915-09-14

car when VIII. appeal TO one two
or three thousand. or even ten
thousand people. but TO develop a
car 40 good that il will meet the
average motoring needs OF sixty
thousand discriminating people a
year is a really great engineering
and manufacturing task.
Such car must have sterling high
quality; 1t must be reasonable in
price: ii must be economical TO OPP
crate and maintain. II must be
simple and accessible so that II can
be repaired, adjusted. and taken
care of by the average owner with
out difficulty.
II must be beautiful to look at in
order TO appeal to the kind of buy
ers who select Studebaker goods.
II Studcbaker engineers were
building a heavy, high-priced car
their task would be a simple one
because where the question of
strength and power is concerned.
they would merely have to plan first
a big, heavy piece OF steel to meet
the strain, and then put In a big
motor to carry the load.
But Studebaker must build its
car as strong as the strongest and
as light as the highest This is why
Studebaker uses actually more high
grade alloy steel in the production
OF its cars than manufacturers do
who charge four times as much for
theii cars
Studebaker must obtain its pow
er by wonderfully efficient motor de-
sign. II il builds it's motor too big.
the motor will be extravagant in the
use of fuel and lubricating oil and it
will be too heavy to represent econ
omy.
Four years ago Studebaker radi-
cally changed the entire design of
its car in order to embody in Stude-
baker cars all the features of the
latest standardized design.
After having settled on this new
design, Studebaker built fleet of
experimental cars and sent them out
in three directions: west. over the
Rocky Mountains; south, over the
heavy roads; and east over the sharp
turns and steep grades of the APP
palachian Mountains.
After these ears had been driven
over thousands of miles of road, the
worn pieces were collected in the
Engineering Laboratory, and stud
led.
A second car was built up with
improvements gathered from the ex-
.perience of the first car, and then
others, until finally a motor car was
settled upon which was proved as
being sufficiently good TO offer the
public.
For -four years ears of this same
basic design have been operated
regularly and continuously, by the
Engineering Department. Improve
ment after improvement, refinement
after refinement, have been added.
Since then the experiences of
thousands OF owners of Studebaker
cars have come into the Studebaker
factory. The experiences of these
owners showed that for the most
part even the original ears were
satisfactory. but Studebaker is new
er satisfied with good enough 1t
must continually improve its pro-
duet.
SO the suggestions OF owners from
the far corners of the earth were
gathered together and built into lat
er models.
Owners in the tropics, where 100
degrees Fahrenheit in the shade is
average temperature, furnished sug-
@tStloitS itet.iuilAS tHt Sbtiih5 idSii-
ity of the motor
Owners in the Rocky Mountain
districts furnished their experiences
regarding power.
Owners in great cities like New
York and Chicago furnished expert
ences regarding low speed power
and flexibility in traffic
Farmers in the middle west. over
the heavy gumbo roads in spring.
furnished experiences regarding the
pulling power-the stamina-of the
motor
And so on. from all corners OF the
earth. the stories came in of stude-
baker cars.
At the factory the Engineering
Department OF Studebaker was
building these stories into better
cars.
Continued Wednesday,
Newspaper Man Recommends il.
4 r. Wentworth of the ST. James