The daily telegram. [volume] (Clarksburg, W. Va.) 1901-1926, 1915-12-02
GRE At MO ER N STORE
DREAIMO CL AR.KB g
ISaNO i ONGER "A DREAM
Parsons Souders Co. and lts|
Great Community Patrons
Achieve Great Things.
MOST WoNDERFU STORE
Grand Opening Of the New
Store is Grand Sucee
tended Great Crowds.

Fully n 700 people behelds and sRdz5
,mired the great, new department;
store of the Parsons-Soudefs Com
ipanySfrom q: is to $3.50 o o'clock We'd
nesday night, when the grand openS
ing was held. The Cadenxa orch stra
played Q program ofspleasing music
during the hours Of the opening ana
Messrs. L. p. souders and Arthur
Parsons along with the seventy en-
p1oyees and others associated with
the great store received the visitors
and showed them through the isn
meme place. Exclamations Of SUR
prise and admiration were heard on
every hand and the people stood
amazed when they came to q realiza-
ton OF what their patronage and con
slant loyalty to the concern had &c
icomplished. When 1t dawned upon
them that they had performed an I'm
iportant part in giving ClarksbuFg
such store, one OF the rank OF the,
leading stores In metropolitan cities
they began to appreciate what coop
GRAFTON really means. and they are
proud today in the knowledge that
'Clarksburg has store equipped TO-
meet not only present needs but also
lthose Of many future years.
Organized in September 1862. 4
opened for business March ia 100 Z
with eighteen employees, ana 900
feet OF door space climbihg up the
ladder round by round etching
out and expending building up ID
permanent established business BY
using consistent metho today the
sRarsons-spu ders Company "a In w
new store emp seventy persons
and with, q door space OF $500 feet.
Just double the amount 1t started
with a little over a dozen years ago.
!, Success -and Why. {; (
Lloyd r. sSoud ers Is preside it ana
Arthur Parsons Is the secret ry and
treasurer of the: Parsons-Souders
Company. And now to tell IA yotis.
something about the success OF the
company and the why for the new
store. The growth OF the Parsons
Souders Company has not been sphe-
nomenal. It has not been the policy
OF the management to promote things
loffa sensational nature. No. far BE.
1t from anything iof this order. tits
and old saying but a good one'.The
world makes way for the man who
knows where he Is going. And
this maxim tells a good part OF the
story OF the Parsons-souders Com
pany & a. : : = ~ is H is X
On Right Road.
The management OF the store has
always made sure where 1t was going.
However,, it requires study, a.
thorough knowledge Of the depart
ment store business to tell where
one is going (Which IS the right
and the best road to travel. The
Parsons Souders Company got on the
right road at the start. It built up
a business with a prestige. To ac-
compltsh this has required work and;
persistence. A department store has
been described as one great school
byta distinguished educator-its ed
partments embody so many class
rooms-its sales force both teachers
and students-its customers are M
structors and must be instructed. Ed
.ucation solves it all. NJ
It's q Great School.
The Parsons-Souders Company has
become a great school Of learning
tits branching out and growing every
day. Something new comes into the
curriculum every hour. It Is a course
Of study that Is never completed and
never will belts lessons increase
dailythere Is always something new
to5be learned. 81
The new store with its four new
doors and Its complete stock 81,
goods. stands as a monument to edr.s
cation and learning: to- consistent
business methods; to what theSpeopIe
want and demand. Yes. truly, the !
new store Of the Parsons-Souders
Company marks an epoch In depart-
ment store business In Clarksburg.
! Many In One. d
The store contains the essence 81
the ideas Of many stores within one
large store. each OF the departments
having Its own buyer and manager;
Continued on page ., first sectfon.|