New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-08-02
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Conducted by Samuel Hopkins Adams.


This department devoted separating the sheep of
advertising from the soa-and hanging bell the goats
serious topic in that not too serious
will be with fairness either
print or is by private letter all fair
while re'ervins the right to plead
ignorance the right 1t asks nothing tor its
the confidence of its correspondents in giving
their name. and ADDRESSED will be
Please clearly whether prefer to have your name
withheld from printed here No unsigned communications
will be The Advisor The Tribune New York
lust for the moment the his regular
clientele the purchasing public address himself the merchant and
particularly department merchant through the words OF '" H.
Hothkn Of the Cheenham Advertising Agency Mr. HOtchkn has
been advertising for of the largest department stores IN
the country whereof he speaks In this instance he speak
ing the retail department Associated Advertising Clubs the
World. $500,
LET us consider of department store
advertising that of the present department store ad
Sersng lacks and forcetuness lhee are
,esss for this many hectic The
continuous increased has created advertising hySter
pressure the advertising writer has become an over
belp weight Dictionaries exhausted Of their adeves
and price comparisons matter of rdu Bargain screams
have daily habit in sensational stores Inc pony
continuous pcecompason the careful and Jealous adVe
tiser into printing frequent sehOOds 1t would seem ua
were not necessary word about honesty We
have all been wouldn't be here And yet am certain
that if could privately the competitors of of you gentle
men detailed statement OF how you have
tried to public in your communities
Hohkn then proceeded to turn his attention 10 ne Oas"
as q busnessgeter
Continuous roofing for bargain bad oekepng policy
u creates bad condition public To be continuously boosting
,nd goods is like running The Haunting Of
tnuous bargains stores nice customers carries the
d isnuao that all your goods slightly passenO quite up to
the nda-hen they sold the price they were meant
bring" ,,., 1000
M t i coming 10 read advertising in the light wisdom
tev put by Mr. the big advertisers soon learn
write their advertising spirit there will be troublesome times
n the department store world
One element which has against department store
has practical exemption from criticism FuOnauOns a
sneak their minds other subjects have been overa"ed
by the nuF[ % in the past to extravagant claims and improper
his dtiOnt
standards Of world That certain heavy advertisers still
t - M Id rya privilege however is Interestingly exempEfcd
controversy recently "Womes Wear daily paper OF
the dry goods April this publication printed an article on the
store Several weeks later the editor received
this remarkable communication the letter head of the National Retail
Dry Goods Associations
i>s5 s1s5i-s'vv Attention of the Editor
Ssq e9 our members have called the article
] D TFes or fGF R"s95 l s. Tbe ms %
@ ' { the aF U T Su f2 %,rc6aa a Se
~ s 5 5 aa and s ss, 9 TITS ySH T %
Yours RETAIL . Rsr d e229s 4ss2c :s Ta8ss
The response of publish the letter on its
page pu offending article just beneath it, and serve
notice anyone who might be interested that
threatening divert the from its policy If the
members Of the National Retail Dry Goods Association runs the ed
toria Comeback" "any the friends
read that be coerced or other
influenced printing Withholding from PRINT news or IDEAS
according pleasure viduas powerful associations Of
dry goods they do Womens Wear
That straight talk and courageous For upon the good VIII m
great dry paper dependent That such
publication should udy an encouraging sign OF
That the National Retail Dry Goods Association should IN
duge Yelled effort to silence fair COM
sign of the tmesbu OF times
that rapidly passing away
you your have across tie DR. d.
recommended locally the other hand Tiers have
beeuso
The A. Williams Company undertakes to
diagnose and rheumatism diabetes rgh disease and
kidney bladder ailments by mail The procedure u.s. Of
course Dr. D. A. Williams if there
be anv such person. a public well quack
that the
IN. erae+ Vie +.
been received concerning the trademethod
Butler Inc stores but this is the first 10 carry
In July 8th
View Farm Eggs % the highest price quoted there
for any eggs slip July 8th nosed by correspondent