Corpus Christi caller and daily herald. [volume] (Corpus Christi, Tex.) 1911-1917, 1915-08-24

. EUROPEAN VIZ fitH tffHt.N Htstii' "''f
Z fercihif than thousands - years -
/ preaching She fsci ~ tho intsfiiet'er ''i d
sace - nafluns and countries ~ 80
tiou II sunicfnt INTO itssis unless "a
lis willing ~ ~ hack several cenfur-
+ iss in fhe scale ~ Industrial and social
ideVfinumrrt
what barn hr1urhi fhs naii1ns ~ ihr
world tu fnurl ciDsef ln fhaf reiatiaue
Z than ihtf have ever naen ~ ever
WIDENING circle nf mutuai kueN ledee
! Doe instance Americans eopla ent sell
Afnnuean.fnbdr farm nss ehlneFy in
lsusHN uril after fhe nnsa.an ,arsnrfs
hud ieHfnsd asmethiuH about America %
Imadr fsrmirs mncfines THAT kunai
s.ier haa nesn diaseminnfsd Do adfei
f4alnp adfcfiiains hf letter bv frag-
ieiina saiesmeu ay the printed wefi
T The railroads tht steamships ihe fele-
iamph 4nd cable lines ihe moving plC
titfsr ule mihlns machines ihe puEt-
Iina pfosH modern postal methods and
fvsfena 40 ~ Mose have been msdi
srnH flr fho iuusnission fhruuHnf.ut
fhe wnrii ~ anoVielae ~ fhe 4tfFi-
I fina 0l thn human nica an oi thu it
advsrtHiae Tms BE- is a social sorviec
nn onn clu irnF except bel at fhe ume
iimc drrf fHrf BE- is srrticf fo hfIur
Geo a msns attention aum.thIn. aHl,t
wll 400 hIs prnstesH.
ie.rau, th. adserthins woud hhs
made usr 90 t new anfd tuhllcit}.
NatrrIFInH publicity Information.
tHaHirdee Fnese words mishi nc
ueea mr.fcbtn eabiy words express
enc IHrH uf fre person usne fnom
Inr msI suggest tcr different idDJ
io fh0 ono rf dins 90 hcauur tA,m
rhua boo msnl readers the wufd ad
NegfiHfinHuf mfaua an effort nE A
man Wlli s0mtihiug tu ssil tu persuade
euinr uHe rlae tn hHf DO whether flr
second paftY ue.ls o. ar Wann DO CO.,
unt ro many people thr vafa boz tine
pHai hTH ncon sfnuunmuus wifh bunk
ur "Naa az 'raud.
Tuo action ri Tho Associated kueor-
tf.us Clubs ~ the WuIi Hd0pfnr
aH WHlr nmhIem thc noHi NIh fhe
Nnfd Truth boo n htud about t H
ulmnllrr evidence cog fHr rkairuce
aumrwhDre boz addyefiislu. ~ ult
which ssa nnf fhr truth This action
ls nut negative however BE d. pnH-
tite o. H evidence tlHf change naa
asa about m the business 20 adyer-
t.inF The emblem reflects better
ideH hHck uf the word mnre and more
pnnplr lre gomtur tu have
Morr Hud mun are the publishers nf
nrWspbpsTH fHd mnrHriues coming to
understand iint they have ID personal
resi- .HnHhnlty ln aoccrtins and print
mg advertisements MANY haNe come
to see that whcn ,hey publlsh on ad-
yrriisemrut Boo effect they rtS to theif
roadsn
Tot me Introduce ms ffleud Mr
uAuA who neii~ pinttMg Ynu need
.claihius aud sou arc ms friend Why
not patronlzr him TIM sure sou viii
receive satisfactory service 70 didut
nink uo should NOT introduce him ga
,uu
An advertisement whether SEQ a
newspaper magaeinc letter circular
speech pr ou billboard ia a statement
fo thr mhHc ihnt inc advertiser haH
certain uninss of crrtaln atandafd
fn Hcil. whirh "a certain p0fiion of the
puhhc ureds or wants. That is news
90 d. news of Interest to the people
who mty need er want the Trims ld
VslfiH=d lt b. news bat not specially
mtcrcstine news Coo the pcoplc who do
nat Need or went the thinr advertised
Z if a nrve Gee tue smother number who
lore undecided frequently because uf
3 lack eft information whether they
lwnni &c.
! Advrftisiinr even in tho unrrowtst
/ conception 81 news IL 81 Just os much
ucWa as the matter ln tho st.c.liicd
Y news columns ~ fhe press or the So.