The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1915-03-07
ADVERTISING TALKS
Bank Advertising

The other day the Ad. Man, while talking banker.
cOmplmented local grccerynan the In which
he advertised his groceries, stating that this groceryman
handled dry subject in a very interesting The
banker replied that in his opinion the problem of advers-
ing bank much difficult than that of groceries
that there hardly time that he could loan
money than he had to spare The conversation inter-
rupted at this point and resumed but right here
the Ad Man wishes that the banker mased the biggest
point in the whole NATTER for necessary ths
ton of the country advertise for people whom loan
money.
THE PROBLEM OF THE BANKING BUSINESS HERE
(and In most other places) is TO SECURE DEPOSITS.
The bank must conduct its business in &gni6ed
1t from the housetops full page
advertisements get business The only kind of advertise
ent that bank well shat which dgnGed-
that which tells the people that it deposits large
sma-that il IS a safe banI-that it will pay interest
deposthat service good better than any other
Bn-in fact compete with all other good subssan.
taI banks in It's section. If it does do this it will drop
behind m the procession.
The ordinary small depoaor when he opens
with bank, feels that he is doing the bank favor He
does realize that she bank performing accoIno-
daon for him. Therefore, before he decides in which bank
he will place his money, he will give the matter
thought and is the natural thing the world for him
take his account to the bank which continually invites his
bank account the which mpresses him with It's security
the bank which him of treatment; in fac
the bank which promises him the best service All other
things being equal it is certainty that he will take his
RE bank which continually advegtises in prefer
the which does not hold out polite and cour
invitation to bring his account to that bank.
Mr. Banker, please put yourself IN the other mans shoes
for q If travelling salesman into bank,
ad appearance clean and and he
well dressed, he would not command the prompt attention
that neat looking well dressed, prosperous looking
would, who in at the time-now would he?
If this travelling introduced himself to you something
like sh-Mr Banker, my name is Willie Jones, and rep
resent Smith, Brown G. CO., of New York. We of
Al
capital stock is $50O,O0O. Please give your order"
Now what chance would he have for order against
well dressed prosperous looking who introduced HIM
self properly, and tells you few words possible whom
represents what he has sell and enough Of she details
of the manufacture Of the article which he 10 selling
your interest? He also tells you enough about the
methods of the business of his firm to establish basis of
confidence He proceeds create desire in mind
for this article Then he proceeds to cystaze this desire
into determination purchase NOW
The named salesman would your order ninety
nine ti,ssoss es hundred, for number of
Fist-For the reason that he prosperous looking,
and clean, and his approach nearly perfect
than that Of the other salesman. H
Second-A well written letter would have been better
salesman tan saesnaa, sos he only acted
the capacity of very poorly arranged CATALOGUES, while
the lest named salesman gained your prompt
serested you IN his propositiongained confderce
created desire in mind for the article which he was
selling and finally crysazed This desire into he FIXED
PURPOSE OF PURCHASING III AT TIE PRESENT MO-
AaENT.
The FIRST salesman would get tiss order which You
WOULD HAVE SENT his frna without his having called.
The second salesman would secure te order which you had
decided no SEND TO SoAsE OTHER HOUSE
The point which advertising leaves of and sales-
n.aship begns IS about hard to determine she very
fine line of Distinction betNeen eccenfiGiy and insanity
The main purpose of hank IN adverSng, Is TO obtain
dsposia-othef peoples which Is tls product
which bank deals and which 10 profits
made Therefore, energy bould hs bent 10 con
vince thes prospective dspostor THAT YOUR BANK
WANTS EIls ACCOUNT THAT YOUR BANK OFFERS
ABSOLUTE SEcURITY-TIIAT HE WILL AfVgAYs BE
GIVEN COURTEOUS ATTENTION. III Fact T1akT YOUR