Evening journal., 1915-12-15
SHOP EARLY

The oath Of December was a cold,
grey day. but nevertheless Mrs. Lind
went around the house singing gaiiy.
She had no worries or trouble now
as all her Christmas gifts had been
purchased early in December. She
had received excellent values for her
money; she had met with kind ana
courteous salesladies; and she had
found the stores not overly crowded
While she was singing gaily the
door bell rang and its very tone seem
ed to bring gloom. Sure enough.
for there stood MIS- Lind's elderly
cousin Miss Simpklns.
She had come Tor her cousin 10 ac-
company her on her Christmas shop
ping trip. Unfortunately Miss Simp-
kins had not prepared list of ar
ticles that she wished to purchase
for her various friends and relatives
which meant very unsystematic shop
ping. However. they showed their
way through the crowded stores, with
the rest of the belated shoppers only
to confront the justly ill-humored
clerks who we're already exhausted
by the overbearing mass of late shop
pers.
Il was next to impossible to please
Miss Simpkins for she herself was be-
coming very irritable and annoyed by
having to wait her turn in line with
the throng. Out of sheer despera-
ton she purchased very trashy use
less and unsuitable gifts, just to have
the terrible ordeal over.
As a result of this postponed shop
ping. very little thought was given to
the buying of these gifts. Further, 1t
was necessary for Miss Simpkins to
buy from stock that had been picked
over which meant 30 select from in.
ferior and much handled goods
goods that may have been handled
by diseased people.
When she reached home she was
weary tired and worn out; and II
could Justly be added that .undOubt'
edly she had added as much misery
to the clerks that served her.
The ordeal is not over yet. She is
further annoyed and depressed when
she finds that some of the deliveries
are too late for the gifts that need
TO be sent some distance, and gift
received after Christmas is like an
thought-conveying but little
forethought. The delivery men can
not be blamed for the late delivery
FOR they worked far into the night tC
remove the deluge of parcels thai
have resulted from this late shopping
At the opening of Christmas day
when the bells rang out Peace OF
Earth! Good will toward men! Miss
Simpkins sat in silence and reflected
most seriously for some time on thes'
words. Finally she said aloud. How
have ] shared in that message VIII
remorseful conscience she reviewe'
The events of her Christmas shoI
ping.
headed the list in the Campaign TO
Early Christmas Shopping.
"Why Should Christmas Shoppini
Be Completed By December 2O?'
Everybody wants and ought to en-
1oy Christmas. Early shopping give
YOU the advantage of more complet
assortments, fresh merchandise an
better service. If your gift is jewelr
and YOU wait until the last momen
to purchase it, the engraving is no
done until after Christmas. If you
gift will be purchased at the sill
counter, make the selection early o
you VIII nHQ lhH hlcut ubon NhiN
you had decided is gone. There ar
possibilities OF vexatious delays.
Shop early for sanitary reasons. A
the last moment the air becomes i'm
pure and breeds disease. In IN
crowd you are iostled and pushe
about and liable to meet with an aC
cident. II the day is stormy yo
run the risk Of catching cold and get
ting pneumonia.
It is a great relief TO the clerk
of the stores if people complete thei
shopping by December twentieth
They are rushed so by delayed shop
ping they cannot sleep, and when the
close their eyes they see nothing bu
people and packages. The next morn
ing they cannot give as good servic
as they could il they had had a goo
nights rest. BY delayed shopping tn
clerks have TO work late Christina
Eve and are i'm no condition 10 enio
Christmas Day.
Complete your shopping early, 20
will have more time for your home rS
auirements. .~All the details can b
attended TO and Christmas find yo
with the real Christmas spirit. "D'
LAYS are dangerous" Shop early an
by doing so show the Consumer
League that their efforts have NJ
been in vain. M. d., Age 13.