Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-12-30

between motor and CHASSIS spring
suspension that gives comfort over
rough country roadS-Smooth, easy
coordination between every part
Of the car with every other part.
By quality we mean efficiency -
lighting and starting efficiency
ignition efficiency - efficient car
buretion.
BY quality we mean ecOn0my Il
o.50Uit0n- economy of gasoline and
oil consumption - economy on
tires - economy of maintenance
aud replacement cost.
BY quality we mean M0t0rqHfetae5t,
&U0OfhHet5, pO7r0- and MeNibihW.
BY quality we mean tires otsa@-
cimt HSe-high grade aXles-sub-
Stantial tenders that do not rattle.
By quality we mean Mgh-gyude
finish and quality upholstery -
beauty of appearance that endures.
BY quality we mean 6Ody capacity
and length Of 7cheei-6a5e.
By quality we mean everything
that goes into an automobile that
makes it stand up and 90 on, day
after day, giving good service to
the owner.
And the motor-buying public has
learned what motor car quality
means.
The public has refused to be led by
the will O the wisp of price alone.
Every manufacturer producing a
car in any quantity whatever, will
strive, this winter, with might and
main, to catch the public as it
turns away from price talk to
come back to quality.
People were brought by the
dealer, by the salesman, and by the
manufacturer to a state of mind
where they almOst believed that it
was possible, under present condi-
tions, to build high grade, high
efficiency, quality automobile of
standard size at a price below
$1,000.
1t simply cant be done!
The experience of every manu-
facturer who has ever tried to
build a quality car below $1,0C0
has proceed it can't be done.
The dealer who has tried to make his GUS
toners believe in the quality of cheap cars
has failed to convince them.
The salesman who has talked low price
alone is giving up his task.
Quality cannot be built into an automobile
for less than $1,000.
If it could be done, Jeffery would be doingit.
,Ietfery bought materials in advance, when
the prices were low-and Jeffery manufac-
lures 90 90 of every motor car which leaves
the Jeffery plant. If any manufacturer were
able to produce quality car at a price below
$1,000 Jefery could do it.
On the other hand no manufacturer who
cannot match his facilities against the Jefery
capacity, manufacturing equipment organ-
zation and far-slghtedness in buying, can
hope to produce car of Jeffery quality at
$1,000 price.
The Jeffery car with l16 in. wheel base,
34x4 in. wheels, with the JefFery high speed,
high efficiency motor, stands today as the
highest grade, finest automobile built in the
world to sell at $1,000 and it will remain the
best, highest grade automobile TO sell at
$1,000 as long as manufacturers continue to
cheaper their products TO catch an imaginary
demand on the part of the public for cheap
ness alone.
II has been brOVrd bey0nd doabf that Ms
public does NOT GVaHf price alone.
Marx that down.
The public does not want price alone! The
public wants a car of stylish appearance, of
sufficient capacity to carry seven passengers
comfortably and five passengers with extra
room-a car that will keep on running, from
day to day, with minimum deterioration.
ELPHIA DISTRIBUTORS
lc., S. E. Cor. Broad & r