davidaulloa/AmericanStories huggingface dataset:
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
AdVertiSing |
Talks
WHEN SHOP SIGNS
WERE FIRST USED
How Primitive Man Advertised
His Business When Writing
Was Unknown.

When primitive man first found 1t
necessary to use weapons there must
have been some men among the clan
who had q greater 'knack" or ability
in forming them than other men, just
as some men have the ability to paint
or to chisel statues today. And 1t
naturally followed that these men soon
found all their time occupied in max
ing eapon for the other men who
could use them skillfully enough, but
could not make them.
As civilization advanced, meagre as
was the advance, there seems no
doubt that the caves or huts OF these
weapon makers became veritable
shops. Later, to indicate which Of the
hut5 contained weapon makers, some
weapons were hung outside the en-
trance. In this was intro
duced the first shop sign.
1t would have been impossible to
engrave on a slab of soft stone or
burn in a slab Of wood John Broken
tooth. Maker of Spears" and stick this
over the shop" for the very simple
reason that there was no alphabet,
no knowledge of writing or reading
and no written language whatever.
But the idea of hanging up some
weapons indicated just as clearly to
primitive man that there was a man
inside who made those things as
would a big sign over a store today
indicate that guns and knives and
reyolvers were sold inside.
Even as recent as when London was
quite a village very few men had
names, The man who made pottery
hung up some earthen pots. Later he
was called Potter" and so the name
Of Potter anne about. But shop signs
were used thousands of years before
there vas any writing, and consisted
Of the articles themselves or some
thing that stood for them, such as
the bush over the wine shop door.
No doubt. when characters were
first used, these were used as signs.
The first character writing was de.
cidedly crude, being rough designs of
articles themselves, pictures of men
and of animals and eapon and
dishes. Then, instead OF hanging out
the articles themselves, pictures grav,
en- in stone or painted on stone of the
articles made and sold were placed In
front of these shops.
From that to the characters that
were without pictures, but which were
In reality a crude alphabet and told
In actual reading a story, were used
as signs. A sort Of combination of a
picture Of a sword, perhaps, and a
few characters which stated that fine
swords were made there.
Then came the days when men had
names and so they put their names
on their signs, together with letter.
ing and pictures, such as Johns Son,
Sandals" together with either a san.
dial carved in wood or a crudely paint
ed sandal on the sign. Today we see
such signs as John Smith, Butcher"
on a sign, and above it a large head
Of a bull carved and painted or gilded.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Four Points In Ad Wrjtinu.

Following are the four great points
In advertisement writing, according to
Arthur Brisbane:
First, your advertisement must be
seen. II 1t is not looked at, It is lost.
Make 1t CONSPICUOUS.
Second. your advertisement must be
read. II it is not read, 1t Is wasted.
Make 1t SIMPLE.
Third. your advertisement must be
understood. II 1t is not understood,
It Is again wasted. Make 1t PLAIN.
And fourth, WHAT YOU WRITE
MUST BE BELIEVED. The power OF
convincing is the greatest power. He
who can make others believe and who
ia sincere and believes himself. first
of all, Is the successful man In every
line.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
THE INFANT SOUTH DAKOTA

To the recent dry farming congress
in Denver, Prof \. y. Hume of the
South Dakota State College gave a re.
Spouse to a toast to South Dakota.
Without the slightest hesitation, the
Bookings agronomist declared his
pride in South Dakota and furthermore
gave reasons for faith that he felt in
the future of the state.
The total value of eighteen groups
Of products direct from the soil in the
United States, Mr.. Hume pointed out,
is five and a half billion dollars a
year. In addition animal products OBJ
tanned indirectly from the soil aggre-
gate 81 billion dollars. Every che OF
US consumes an average of nearly 80
bushels of corr per year-directly or
in meat products-and about 6,5
bushels of wheat.
From these figures, Prof. Hume
reasoned out the Importance of South
bdAOtd 40 d pLouuIIlS oldlt. mere are
two paragraphs from his address:
You have known of South Dakota
as a great wheat state. Visitors at
this present exposition and congress
have questioned whether South Da-
kota produces anything much aside
from wheat. Now you know that
South Dakota produces more bushels
of corr than she does of wheat. One
reason why South Dakota produces so
much wheat and such excellent wheat
is that she produces so much corn
produces wheat in rotation after corn.
and n reason why South Dakota
produces SO much corn is that she is a
little further north than tie state
south of her, and a little further south
than the state north of her. South
Dakota is in a position, not only to do
bonanza farming temporarily, but
permanently and increasingly to take
a leading position as a producer of
wealth"
Prof. Hume of course is right. He
might have gone farther and shown
what a relatively small part of the pos
sibilities of this states are
being realized upon. Further develope-
ment of mixed farming will make
every acre under cultivation at the
present time produce at least three
times as much for the owner and for
the state. Then, it is doubtful if more
than a sixth of the tillable land of the
state is under actual cultivation. Thus
it will be seen that South Dakota is
today producing probably not to ex-
coed 5 per cent of the direct output
from the soil of which she is capable.
Then, besides the crops themselves,
South Dakota has almost unlimited
possibilities in the raising of live stock
of all kinds whereby to make use of
rough feed and by-products of many
kinds, and also to increase the value
of the crops themselves and the pro-
ductivity Of the land. So it is not
exaggerating to say that, considering
every branch and kind of farming and
stock-growing and dairying and allied
industries, South Dakota is not doing
to exceed 3 per cent of what it will be
doing from Is to so years from now.
If there are any who believe this
too enthusiastic a statement, he will
be permitted to make formal COM
plant so years hence that subsequent
events have proved 1t to be exaggerat-
ed. Until that time. the Republican
will refuse to qualify or diminish It's
estimates.-Mitchell Daily Republican.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18

loCsens the corn from the true flesh.
easily, and then make ii come clean
OF" - LO1rs ends Corns for keeps.
II makes tie use OF tape. corn-squeeZ-
ing bandac.s, irritating salves, knives,
scissors, and razOrs really look ridiculous.
Get rad Il those cOrns quickly, surely.
palnlessly,-Just easlly.-with Gets
IT." For warts ana bunions, 90. It's
the Goth century way.
"Gets-It' is sold by all druggists,
25c a bottle, or sent direct by +.
Lawrence e. Co. Chicago.
Sold in Brookings and recommended as the
worlds best corn remedy by Brookings Phar.
macy.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
a Planter. All Rioht.

C~hurch-This Is my uncle from the
South.
Gotham-Oh, indeed! Glad to meet
him.
Hes a Southern planter"
"Oh, yes-a tiller of the soil?"
"Oh, no; he's a Florida under
taker."
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Merely a SUGGESTION.

The %hypnotist had conquered the
most stubborn OF his subjects by
the power of his will and eye.
John" meekly remarked his wife,
would you mind trying your powers
on the baby? | can't get him to Sleep"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Paws To Advertise

Then you don't believe in business
men getting t~ogether?"
Il didn't say that. But | do believe
that one page of advertising will
bring nor actual business than four
banquets."
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
The Age Of Luxury.

81 didn't know, Hiram, that furni-
ture vas that expensive in the city,"
remarked Mrs. Meadowgrass.
who said it was?" asked Hiram.
"The Weekly Gazette says a mil
lionaire gave a chair to the univer-
sity costing $40, 900"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Expressing His Feelings.

INF NOSITIJ IT NTfTI
"In combating the diseases carried
by the fly, it is computed that $751;
100000 is spent in the country each
year" said a gray-haired practitioner
in the congress Of physicians.
"Mr. Chairman" came from one Of
the new recruits in the rear of the
hall, Il move that we pass a vote of
thanks to the fly"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
His Ambition

Young man, what profession do
you expect to follow when you grow
up?"
I'm going to be a DOCTOR" an
swered the young man, taking out a
notebook and pencil. May | count
Judge.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Nothinu to Talk About.

us Mrs. Crabson enjoying good
health now?"
Her health is good, but she doesn't
enjoy it. That woman is lost without
o symptom"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18

Loose Leaf system-Tor mercantile
and all other uses. Stock forms made
to order. There's . big advantage in
buying loose leaf goods 1t homo
Register Publishing Co.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
The Place to Sleep.

Church, see it is said that a
botanist in Philadelphia has succeed
ed in putting a plant to sleep.
Gotham-In Philadelphia, did you
say?
yes, in Philadelphia"
Don't suppose they'll ever be able
to wake 1t, then"
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Every Intelligent Person
Should Learn How to
Write

More than a million people are en-
ployed in the publishing business in
the United States. and all of them
had to begin" They are dropping
out every day, and some one must
TAX. their place. There must be writ
ers for
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Modern Eacui<ies-

DO you live in the city or the u
try?"
my residence is what you might
call hyphenated. I'm q commuter."
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
False Tbs.

Some Of the tips you get over the
wires are fakes"
Yes. tips that you might properly
call tele-phoney."
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
Very Likely,

Edythe-Why Is it that little men
always marry large women?
Estelle-I don't know, unless it is
that the little fellows are afraid to
back out of the engagements.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18

What sort Of . man Is Chubbins? 7"
The kind who says. Go a. far ~
you Ike but never offers to help pay
expenses."
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
No Doubt True.

or men who never work a lick,
You doubtless know a few;
But turn 'em loose in a brewery,
And trouble they would brew.
The Brookings register. [volume] (Brookings, Brookings County, S.D.) 1903-1971, 1915-11-18
VIII Il Come to ThIsf

do you mean to tell me their
church IL crowded.!
Yves. Why not? They pay tan
thousand a year to their advertising
man."
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17

tain cfr~.n-cfft--.s <.,ss~- e..4.~---.-.-
those cities. Yet. 90 other points. not
more remote 90 the Nest Virginia coal
nelds. and which can be served with
ss--- ..-----. ->dvzace3 rates are pro
nulgatei that viii make Impossible
the marketing " West Virginia coal
The immediate. ifTsvos aCle conse-
Quence OF the rcposed act Of the raii-
roads 10. therefore that West Virginia
coal can reach certain coal markets
OF the North and West. but Is per
emptOriiy excluded from other mar
kets In the saline TERRITORY As 10
whether such a design b. bach of the
present combination OF the railroads
every one must draw his own conclu-
sions
Certain II H. that. by similar arbi
irary establishment OF rates. as well
rs arbitrary traffic exclusions on the
part OF railways. not a ton 90 West
Nirs.. Mia coal can reach the markets
80 Philadelphia and New York. no mat
tcf how great may De- the demand for
our coal product i'm those cities. The
same j. tras as 10 Baltimore. except
thai the y. a -. NAV carry the coal
prodn,i Of it, lines 10 that CITY.
II las been painted out With fro
qu~ncN That ihe West Virginia rail
road. DO not stand in need Of advanced
rates on coal. 10 H. b. no one urged
that m" existing rates are not re-
rluu'rafite. On the contrary. il hAs
been shoan that the railroads derive
their most profitable business from the
sportatiOn 81 coal 10 the markets
from "a hich they would non exclude
The product OF the Nest Virginia
mines.
West Nirsinians Interested in the
PROSPERITY OF their chief industry
should NOT ahatc their interest I'm tho
rate controversy. The fight IL ibui
starting To lose N would mean a
stag, ring. crushing blow TO the entire
state.
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
Colored Masons Elect
Bluefield Has Banner Ledge Ct the
West Virginia Jurisdiction.

Bluefield, w Va. Dee AT the
regular communication held ell TUESDAY
Cisinnnt Lodge. NJ. 81. 4 D.. \ VI
elected their officers tor The year 1910
This lodge j. tie hammer lo.ig, oi th,.
West Virginia jurisdiction and Las .ione
more for suffering humanity than any
lodge IA the state. The oflicer- elected
1 ,llow.
Alfred r.. t'oolWyn, W NJ W D.
Mitchell. :. W. DR.. y D. Edwards. J..
W.; }. D.. Mcknight, secretary W. III.
Purcell, treasurer. 81 D.. Morrison. :.
d.. Tom Penn, J. D.. Matthew - Fm-
cry. :. :. Jefi Preyr. j. : Lee food
vine, tillcr VIM. Galloway. chaplain.
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
NEW POLITICS
lContinur,l irom Page on }

IN hiS march on the governorship
Returning To- power WHif-.pne fos .
Aants-i firmly "n the elsphantJle bach
Il Repu' lieani-m and WITH the other
= -s,Ie toe hold on TIM Fro.
'ru,ilng back -i,on.. 81 the Dem, cratic an.
innal oi the -iine -l,s--ies As Wa the gar
rulOu- beast that EalaaIn he-tro,l, on hi-
memorable Journey o. ours, the l~ras
ties. -. evidently. the picture oi ratiei
distorted c"sIu.try that j. f"udling thu
Imagination of President Wilson. 1ln
great straidling act Will end an an an
iignliied fall between the two animal
'hu-e en.nlty l. t"., .ies-IiN rooted To- h.
To- gotten even under the comy-.llif .
thrills Of Woodrow Wilson YAncryr,
N fan-Americani-m ~ the goal "i a,
nis political striving.
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
BACK TO FARM OF 1000
ACRES PLAN OF NEGROES.

Kansas City. No. Dee. I'll. y.
Ewing, the Negro potato King of the
kaw Valley. plans o. lease Or bny -
l.'ssrarre tract oi the bottom land IN
Clay county 20 be- cIt up into small farms
for Negroe- DESTROYS 81 getting away from
the city.
living has Just returned from . trip
through oklahoma. where be- held .
number oi meetings IN the interest ol th,.
X ~ the farm moo, cement fr Ne
groe- lie -ays be- met with mueh en-
c0urayrinent am expert o. i.- sl,le g.
undertake las plan in th~ spring.
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
by G. G. McInfosL)

IL is well enough understood by
al concerned that. with the pro
posed new rates in effect. West
virginia coal can not comp L. in
the markets affected by the in-
crease. Is that fact 81 any concern
10 the railroads that are proposing
the increased Rates?
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
Mrs. G. c. Campbell
Now President

tContinu,~i from Page Onr
are anxious that every girl >hould ac-
compli~h the iuil year. ~..llooi work in
order that n" gIrl viii have Co. rrl.eat aud
- that all the -irl- ga ti,i- ysar, ,la-s
may graduate. loIr iaaity r"-oI-.ra-
ton ~ EARNESTLY asked
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
BUV NOW.
Get on the Ground Floor.
Royal Investmen, Association

OF MOUNT CALM. W. VA.
Stock nOw on sac A. $40 por
share. payable m installm mt o.
II 90 each. This ~ a frat,rna
beneficial and general mercanti'e
association: pays sick and death
Oenefi - and will deal in merch
tndise. Now - the chance - p
ufe time To make a god invest
ment
w. n. TURNER.
President.
Mount Cam. ~ Va.
Ia Il,
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17
THE MIt.' FIGHT
9s STILL On GS;
New Status lust as Dangerous
az the Old One to the Coal
Industry of State

EHset OF the Proposed Rates. N Estsb-
iiehed. Will BE To Declare What
Markets Shall or Snail Not Be En-
! tered BY Coal Producers-Pennsyi-
! vanIa Lines Not Believed To Be
Acting In GOOD Faith.
The McDowell times. [volume] (Keystone, W. Va.) 1904-1941, 1915-12-17

State OF Ohio City Of Toledo.
Lo<as County -.
Prank J. Cheney makes oath that De
- senior partner Of the firm Of y
Gbeosy q Co. doing rrsinesr in ~.
l1ey Of Toledo. County and state afore-
- aDl that said firm will pay the
- 81 ONE HUNDRED DOLLARS Tor
49, enc every case Of Cafarrh that
n0D01 - cured by the use Of HALLS
1XA1I[Z CURE FRANK J. CHENEY
0W0gD - Defore me and subscribed
- - UFUDUD<<. this 9Th tlay Of Deccru-
~. A. n 1ooo a W. GLEASON
fDmD Notary Public
Unn1rO CDGn4T0 Cure ~ taken intern
1872 0ugIn(uv-0 she System send
~ T. 80 q CO, To,sso. O.
The Denver star., 1915-08-14
Useful Man Passes Away

The Rev. DR.. E. ]. Fisher,
pastor of Olivet Baptist church
Chicago. Ill.,, died last Satur-
day. after a lingering illness. ..
The funeral services were at
tended by a large crowd.
DR.. Fisher was vice-presi-
dent of the National Baptist
convention, president of the
Western convention and pres
ident of the Baptists Of Hi
nois. His death removes a
great figure from the activi-
ties of the Race and is a real
loss to the Baptist church in
particular.
The Denver star., 1915-08-14

Beginning with the public
opening of the Eighth An
nual session of the Grand
Lodge of United Brothers of
Friendship and the Sisters of
Mysterious Tens and Juve :
niles of the Colorado uris-
diction. uesday August 3
and continuing until Friday
afternoon at AGO p. M. the
sessions OF the order were OF
the most interesting and en-
thusiatic nature. As usual
states we're made and broken,
combinations formed and each
temple and lodge had its fav
orite. The real substantial
work was done in adjusting
The Denver star., 1915-08-14
Knights and Daughters Of
Tabor to Build Temple.

Little Rock, h.rk.-The
grand lodge of the Knights
and Daughters of Tabor will
erect a 500, 900 temple in Lit
tie Rock. according to an
nouncement made. A COM
mittee will be appointed to
have plans made and to Sc
lect a site in Little Rock. The
members have been paying
an assessment for the temple.
and there is a large fund in
the treasury.
Reports of the grand off
GERS show the total collection
from all sources during the
lodge year just closed is SI2s,
900.
The Denver star., 1915-08-14
u. B. F. and S. M. 7. Hold Grand Lodge
Session. Greatest and Liveliest in the
History of the Order


and arranging for the finance
committee to take proper care
in protecting the finance of
the order. Mnch good work
was done along this line.
Delegates came from all
over the State and the Grand
Session was made up of law
yers, doctors. and business
men and women. Public re-
ceptions. private infor m a |
gatherings and parties filled
the entire weeks program.
Those elected we're Grand
Master. E. v. Cammel: Dep
uty Grand Master. \. ].
Jones: Grand s c.r e.ary,
Continued on Page 81
The Denver star., 1915-08-14

Baltimore, Md, August Or. M. b. c. Mason, noted,
minister public and educator died Johns Hopkins
Hospital Saturday July from affection of the kidneys
His loving wife who had been here since his illness
the bedside at the time Of his death While his wife and
family did everything in their prolone his life hos
ptal authorities showed dscouresy and i'll treatment while
he his sick bed and the country large is aroused
over these hagant Of inhumanity.
Although Dr. Mason here with letters Of recon-
mendatun from the highest the church and medical
profession he given bed in ward and treated like
slave When he taken the ward be prepared for
treatment Of the orderlies said oe take off your
clothes" Even the showed him little attention The
has reaches such proportions that the board of bis
hops going to take up the matter,
DR. Mason was born in Houma, La, and 81 years of
age He learned read sixteen and from that time he
continued study He chose the profession of ministry
and prepared himself He joined the M E. church and
position Of secretary of Freedmen Aid Society
serving He has travelled abroad He had
great reputation and several occasions
presented to his connection candidate for bishop.
He was buried from Park Street M E. church. May
the prominent of the church attended the fun
eral Floral designs sent by admiring friends from ali
sections Of the country He leaves wite and two
daughters and thousands Of friends his loss
The Denver star., 1915-08-14

bly, upon the bishop and the
great A. M. E. church. The
matter has caused a serious
breach in the board of trus :
tees, resulting in the resigna :
ton of Wayne w. Cox of In
dianolia, Miss. who has been
a delegate to several general
conferences Of the A. NJ. E.
church and who has been the
general financial backer Of
the school, the resignation Of
Diamond Cox. who is presi
dent Of the Laymens Move :
ment of this church and dele
gate-elect to the general con-
ference, and who was secre-
tary of the trustee board. and
George w. Gillian of Clarks
dale, Miss. the three most
representative laymen con :
nected with the church of this
staoo.
The Denver star., 1915-08-14

Mrs. Green sang Thou
Brilliant Bird" in a pleasing
manner and with ease. Ex-
ceptionally sweet was her
voice in Swing Low Sweet
Chariot" which was sung by
request.
Mr.. Crabbe, the basso of
the company has voice of
rare hexibity and range. His
rendition of Petries When
the Bell in the Light House
Rings Ding Dong" was en-
Enthusiastically received. Mrs.
Williams. the contralto, has a
clear sweet voice shown to
advantage in Mighty LAX a
Rose" by Nevin.
Mr.. johnson. the first tenor.
has just enough Of metallic
ring in his voice to make it
brilliant in either solo or
chorus work and in Dudley
Bucks Behold the H,ll-tops
all Aglow." one really caught
the full sweetness of his voice.
His voice showed great inn
l0rosement siace he visited
fDs6Ncr. 4 :: .-ss .sssssss =. :
Mr.. Williams, the manager
of the company and Mr.. !. H.
Johnson, the musical director.
in THE Ole Arks a Moving"
and Il Want to Linger' were
very good.
The company is fortunate
in having as an accompanist.
Mrs. H. F. Johnson. who sus-
tains them throughout the
various numbers. What would
all the great artist whether
vocal or instrumental, do with
out a good accompanist? If
all the requests made by the
audience had been complied
with IL a. m. would have
found these artists still per-
forming.
The STAR is proud of this
great undertaking so success
fully accomplished by Rev. ID.
E. Over and his faithful set
of workers.. 1t means much
to the the Western Negro
lfrom many points Of veiw.
The Denver star., 1915-08-14

Jackson, Miss.-Dr. w. I.
Vernon, president of Camp
bell College. was. defeated
here for reelection by a vote
of IL to 10. DR.. Vernon is
anxious to become bishop and
Bishop Corners is his bitter
The bishop ap-
points fifteen of the twenty
five members of the board Of
trustees. and his opponents
declare that he stacked the
board" against DR.. Vernon.
holding a whip hand over the
preacher members, who real
ize that they could not get
good assignments next year
unless they had voted his
wishes.
Some very uely-insinuations
have grown out Of the matter.
which do not reflect credita.