Omaha daily bee., 1915-03-08
STOP OFF AT OMAHA
TO BE ADVERTISED
Systematic Campaign in Centers Of
Population Decided by Pub.
licity Bureau.
LARGE EXPENSES TO BE MET

systematic campaign, urging visitors
to stop Off at Omaha" has been planned
by the Bureau Of Publicity and adopted
by the governing committee by unanimous
vote. Details of the campaign have
been under consideration for the last two
months. but final decision was not made
until yesterday when the entire plans
were accepted.
The plan involves the expenditure OF
money, which must he raised 10 insure
the successful outcome OF the campaign.
The governing committee anticipates no
difficulty in raising the required amount
of money, believing that Omaha will
respond to the call to permit the city
to place itself alongside other represen-
tative cities.
The stop Off at Omaha" campaign
will be one of the most complete propo-
gandums ever attempted by city. The
campaign will be built around advertis-
ing in daily newspapers in eastern cities,
where the crowds will gather for their
trenscontinental trip. This advertising
will be reinforced by appeals from all
Omaha's organizations. which will get
into direct communication with affili-
ated organizations in different parts Of
the country.
stop off at Omaha, visit the city, your
friends, Ak-Sar-Ben. and learn Of the
great resources of the city and state -
will be the appeal to every man who
goes through Omaha. The campaign will
even go farther as 1t will urge people
from the eastern states to route through
Omaha, and take advantages of the stop
over privileges given by the railroads to
study Omaha and Nebraska.
other Organizations to Ala.
Assurances have already been had from
! Ak-Sar-Ben and the Retail Dealers asso.
citation of Omaha that these organisa--
tons will leave nothing undone to make
the campaign successful. e. Bucking-
ham, president Of Ak-Sar-Ben. is en-
| thusiastic over the possibilities of the
campaign and has assured the governing
committee of the Bureau of Publicity
that Ak-Sar-Ben will be in the thick Of
the campaign and in addition will enter
tain the visitors at the Den in a manner
which will make them glad they stopped
off at Omaha.
The Omaha Retail association has
pledged its cooperation and has ap-
pointed w. L. Holman of the Nebraska
SlOtilliB tOAipdIly 10 represent the as
sociation in it's cooperation.
Business Men to Cooperate.
Business men, who have not been sup
porting the Bureau of Publicity will be
requested to assist literally in this cam
paign to swell the fund now made pos
sible by the contributions of Omaha con-
Germs, who have backed the bureau fl
nancially for five years. The only thing
! that would prevent the waging of the
/ Stop Off at Omaha campaign would
be the refusal of these to contribute. The
governing committee does not fear any
such action. feeling that any legitimate
plans for placing the city in its true
! light will be received with favor
If the Bureau of Publcitys plans are
I carried out every citizen of Omaha will
be asked to cooperate in this campaign
to get people to stop off at VI Omaha
Within a very short time every organI-
cation in Omaha will be asked to send
representatives to a meeting to consider
ways and means TO make the campaign
most effective.
The bureau plans to cooperate in every
way possible with the local automobile
club in assisting to divert automobile
traffic over the Lincoln highway into
Omaha rather than to permit autoists 70
travel over the Santa Fe trail