Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-01-26
TRADE BOOM PLANS
HAVE COOPERATION
AS STARTING POINT
New Philadelphia" Din
ner on February 9 Will Be
Attended by 500 Business
Leaders of City.

Final details OF the trade development
campaign. which will herald Philadel-
phia's Industrial pre-eminence around the
world, were arranged at a meeting OF
the Executive Committee In the Bourse
n noon today. At this time plans we're
also completed for the New Philadelphia
dinner at the Manufacturers Club on Feb
ruary 9, when the movement to promote
this city's business interests will be for
mally launched.
Following the meeting invitations to
the dinner are to be sent to more than 800
OF the leading representatives OF Phila-
delphia's banking, transportation, manu-
featuring, merchandise and maritime in
terests. Each OF them will be urged to
cooperate in the movement to advertise
Philadelphia throughout America and
across the sea as 'the worlds greatest
Workshop
The invitation to the dinner sets forth
that the speakers will be men who have
done thinss and their talks will be
"Philadelphta's ability to take advantage
OF the new opportunities born of new
financial power and unusual conditions"
On the list of speakers will be the men
whose executive genius to a great extent
has dominated the industrial life in this
city. Each will tell why the industry he
represents ia pre-eminent in Philadel.
phia.
Small manufacturers and individuals
backing the lesser commercial enterprises
here will profit from the movement, as
we'll as the great commercial houses. In
the union OF forces, which is part OF the
plan, the aim will be to boost Philadel-
phia and all that Is made here. In the
past small manufacturers have been ham,
persd In their efforts to exploit their own
wares, but incorporated in this new move
ment Is the idea of cooperative adver-
tislnE.
Director George w. Norris, of the De-
partment of Wharves, Docks and Ferries,
in discussing the campaign today pointed
out the need for united action and de-
pored Philadelphias seeming inability to
understand the advantages of co-opera-
ton.
Great industrial concerns like the
United States Steel Corporation and the
Standard OIL Company" Director Norris
said can afford to advertise and push
their goods in all the markets of the
world. The large local industries, such
as the Baldwin Locomotive Works, Brill
Car Works and the Stetson hat factory.
can afford to have their own selling
agencies all over tho world.
When 1t comes to the small manufac-
turer. however, he cannot afford to in
vestigate foreign markets and credits. do
eign selling force. The only way then,
in which the small manufacturer can get
into the foreign markets Is by some CO.
operative plan.
Il am sorry that there is not a large
central trade body in Philadelphia capa-
BILE OF doing for this city what the Cham
Der OF Commerce of Boston does for
Boston, and what similar organizations
do for many other cities. I am sorry also
that the recently appointed Foreign
Trade Committee In Philadelphia has not
taken up the subject more actively.
There seems to be a strange inability
on the part OF Philadelphia manufac-
turers and merchants to realize the ad-
vantaGes OF union and cooperation, not
only for foreign trade, but for domestic
trade as well, and for the general up
building and improvement of Phila-
delpnla.
81 am very heartily in favor of any
movement that will emphasize the ad-
vantages of cooperation and devise some
means to obtain It."