davidaulloa/AmericanStories huggingface dataset:
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

its equivalent mystery may be lacking from such an
article Of repeat it can be successfully advertised because
the publicity has so little work to do It's task is at
minimum All needs do is to persuade the prospect to
spend for this rather than for that It does not have to
the spending of money that otherwise would not be
spent Therefore, advertising of repetve product has
less uphill work to do than has any other kind Of adver
atisng
You may say that bricks are bricks yet they can be
successfully advertised. Yes if there is a virtual differ
put into them such as in HyTex bricks You may
say that cement cement Yes but there too, there is
enough of virtual difference that the ultimate
sumner is suspicious. advertising has led him to be-
lieve that Alpha will stand up BETTER he may be willing
to instruct his contractor to Alpha though it
may few cents per barrel He is afraid lest
that which the dealer may say just good may lack
certain mysterious chemical ingredients which tend to
make cement weather the storms So he insists Alpha
and the Alpha advertising is not negatved when it
to the final selling from dealer to consumer
But would be folly to assert that this or that can
not be advertised in general way because it lacks these
two factors ) repeat or 2) difference But the posi-
by of that fact should the advertiser to analyze
and to refrain from such syogsms Everything is
advertisabe therefore this product be advertised in
a general way Specifically an iron bed of fair merit
may not be suitable for general publicity One manufac
turer spent $75O00to find that out Therefore the first
thing to ask regard to anything proposed for pub
city campaign is this Can this thing be advertsedf"
After that will come how, when, = where and all
the other questions.
The trouble with the bed manufacturer who found
that he had wasted $4,000 trying to advertise metal beds
(which he finally decided Charlottesville was
simply that he did not find the right formula. He had
used the magazines and had tried to build his argument
on quality This has switched to the argument
of price, and the newspapers carrying the message
that account of this factorys productive capacity
its products cheaper This is bringing the business
Therefore, the advertising Therefore, the
product was advertisable-in that sense.
This manufacturer refers to the change in his adver
Using angle being along the line of department store
methods. And why mott PRICE the most interesting
thing possible purchaser and if your that
your goods cheapest why not that fact the
newspapers!
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
ONE CENT Will
SAVELIFE FOR
SEVERAL DAYS

Though each penny contributed Win
prolong one human life for several
days IN the flooddevastated and fam
inestricken districts ID Southern Chi
ma, the fund under way IN Honolulu
grows slowly.
The Chinese Liberty News, local par
per Of the Nationalist party, has ior
some days advertised that money n
any quantity win be received 1t the
News office, to be sent on to the Iun-
"a hospital, which has been cabling
for aid since the beginning Of ne
floods.
So far the Liberty News has met
with no response from the general
public. fractional opposition continue
between the two Chinese political par
ties here and Is largely Responsible
for the failure to form any definite
plans for aid. The United Chinese
Society is now said to be considering
taking up the work.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

can citizens, % oehDerateiy un-
friendly act
Inc full tex. OF the american note
was mace pupnc oy tne state depart
ment last nisnt amer the department
had received caDied despatcnes rom
AND 'ssador Serard az Berlin that the
note had been formally presented at
the German foreign oince The note
is even more OF an ultimatum IN its
one leading paragraph than the ad-
vance Information concerning ii had
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

chimes could carry enough bombs TO
make q concerted attack on the Krupp
works at Essen. or on the Kiel Canal
That would be most disastrous
thing for the enemy, for with my, little
design such an aerial flotilIa can trans
port enough bombs to be able to scat
ter them fairly broadcast when over
the object of their attack, without
having to fly SO low, In order to
obtain exact aim a. to expose them
selves TO dangerous fire from the
enemy. In other words they will have
bombs enough to obTiate any neces-
sity Of each one finding. its billet,
much as the rifleman has to aim care
fully 50 as to make his one bullet
tell, whereas In using d shot gun the
leaden, pellets are 20 many that some
of them reach the smkrk!r
The Mott-Bowne romance was Z
huge sensation = few years ago
Young Mott deserted his wife and
Daughter and sailed from New York
f6f Aongkong on the freiShtsf Ii
drado. His father aiirounred that thu
runaway would be- 'eut or without. Z
cent" and Mrs. Bowne's husband. re
siding at Millerdaie. N. J.. fled suit FOR
divorce
Motifs father then sent Hector
Fuller, noted war correspondent, Il
Atraee his son. When Mott and Mrs
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
GIVES YOUNGONE
MONTH MOREIO
Il
learn TO BEHAVE

Some men are born lucky. Others :
acquire luck naturally and some hafe
It thrust upon them. Charles w.
Young had It thrust upon him IN Girl
cult Judge Ashford's court yesterday.
Young was before the court because
he had misbehaved himself after be-
ing given suspended sentence OF IL
months for burglary IN the second de. 4
gree last April. Today the prosecu-
ton came. In and asked that sentences
De imposed on Young The deputy
city and county attorney said the Qe1f
fendant had attempted TO detain y,
Hawaiian girl as she was entering =
local lodging house. -,
And, II the court please" said the
attorney for the prosecution, .thia man
has been staggering around town and
Dragging 10 the extent that he b the
only person who ever slipped one
over on the police department..
Judge Ashford tod ~ defendant
that he certainly had showed , iack
o. appreciation b. ne lenfencl q ne
court Ia giving him 4 suspended Gen
.tsnce. However, The court vas not
inclined to impose sentences. e. the
prosecution requested. Judge Ashford
continued the case for q month and
on August 20 viii make a. inFcstiga-
ton Of Young's conduct during the
ensuing fc6r weeks.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
Are Some Seeming Unadvertisable
Things Advertisable !?

Are some things of slow repeat and Of little distinct
iveness, really advertsable after ALL
How abevt pianosi Can they be successfully adj
vertsed, even though piano is bought by individual
even less often thana metal bedf Yes There is ele
ment of mystery about the piano. Likewise watch
be successfully advertised That too has element of
mystery. Yet neither pianos watches of repet
tive demand Nor do either possess actual points of
differentiation But from practical standpoint they
capable of differentiation because in neither the face
value the main value.
But, if an article is necessity continuously in de
mand them though it neither be actually virtually
different it may be successfully advertised because them
it is of fepetitye demand and you do succeed in get
ting the prospective purchaser to try it out will mean
that she will not only it once, but many times
Therefore your of switching her to brand
is spread enough repeat sales so to make your
final average per sale lower than you could
sihly make it without advertising.
Furthermore even though this differentiation Tor
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
DEMANDS NEUTRAL RIGHTS BE RESPECTED


sion Of those principles. which viz
tually sets them aside.
PRINCIPLES ARE lMMUTAsLE.
Referring to the new methods OF
warfare which have been brought
about through the use Of the subma-
rine. the note states that the United
States Ia willing to make every reas-
enable allowance for the novel and
unexpected aspects Of sea war, but Il
cannot consent to abate In any es-
sential the fundamental right OF its
people because Of any alteration OF
circumstances.
The rights of neutrals In a time
of war are based upon principles and
not upon expediencies. and these prin-
ciples the United States holds TO be
immutable," says the note In conclu-
zion. 1T is the duty and obligation
Of belligerents to find ways to adapt
the new circumstances to meet the
rights of neutrals. and II Is not to be
conceded that the rights of neutrals
must be abridged TO meet new cir
cumstances arising In warfare"
It Is supposed that the fun text Of
the note. or the substance OF II. has
already been furnished to the press
of Germany, but no word has been
received in dispatches from Berlin re-
garding the reception of the note by
the press and public.
Following the despatch OF the Amer
lean reply, President Wilson left the
capital for his summer home In Cor.
p.sh. New Hampshire, to conclude his
immer vacation.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

ton OF Germany the United States
may accomplish the most for all
neutrals. and = great common object
may be most strikingly and effectively
achieved.
The very value the United States
sets upon the long and unbroken
friendship that has heretofore existed
between the people and the govern
ment Of the United States and the peo-
pie and the government Of Germany
impels the United States now, says
Secretary Lansing. to impress upon
Germany the necessity for the most
scrupulous observance of the rights
OF neutrals In this critical matter.
CONSIDERS FIRST REPAY
VERY UNSATISFACTORY
The German note In reply to the
protests filed by the United States re-
garding the attacks made upon Amer
lean vessels and the sinking OF other
merchant vessels carrying American
passengers has been very carefully
considered by the United States,
which regrets to be obliged to say
that IL has found the German reply
to be very unsatisfactory because II
fails to meet the real differences be-
tween the two governments and indi-
Gates no way In which the accepted
principles Of international law and the
law Of humanity are to be applied in
the grave matter now In controversy.
On the contrary, the German reply
proposes that the government Of the
United States should enter into an
for the partial suspen-s
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
ASKS
EXACT DATAON
ARMY And navy
Plans Being Worked Out For
Definite Program on the
Nations Defenses

rAssocisted Press BY Fed. Wireless.l
WASHINGTON. ID. c. July a.
President Wilson called today upon
Secretary Garrison OF the war depart
ment and Secretary Daniels Of the
navy department for personal reports
70 the executive on the state Of the
nation as to preparedness for defense
The president wishes TO present to
the next session Of Congress a definite
program for the development and
equipment Of the army. In the light
Of the experience gained by the de-
velopments Of the European war
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

Bovine were found In Hongkong they
refused to separate, though living In
poverty. The father offered his rum
away son every luxury IL he would
abandon Mrs. Bovine, but young Mott
remained In Hongkong, where for q
long time the couple lived in two
room cottage on Peddari Hill. and
made q precarious living from the
money derived from Motifs writings
and from the pay Mrs. Bovine received
from singing In theaters and churches.
The tide Of fortune has apparently
turned in their favor at last.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
MEXICO CITY IS :. :
NARROWED FROM
OUTSIDE WORLD.
Telegraph Wires Cut and Great
Fear Felt for Safety of
Foreigners

tAssoeisted Press b Z Federal wirclessI
WASHING IN. D. c.. July 2i.-Not
a word has come out Of Mexico City
for i've days. Telegraph communica-
tons have been cut and there Is much
uneasiness for the unknown fate OF the
American and foreign colonies.
In diplomatic and governmental cir.
cles there Is growing tensity and un-
less the situation changes soon for the
better. the administration may BE-
forced to take action on President WI
sons letter Of warning to the various
belligerent chieftalns. =
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
BeIIigerents Must So Conduct
Warfare That Meutrals Be
UnmoIeSted
ANOTHER HUNFRIENDLY
ACT WOULD BE SERIOUS
No Comment Made on Note in
Germany; Wilson Goes to
Summer Home

tAssociateG Press D. Fen Wireless.'
WASHINGTON, d. c.. July 24.--The
rights Of neutrals in time Of war are
based not upon expediency but upon
principles, and these principles are
immutable, declares the American
note, cabled yesterday TO Berlin, an
nouncing the American stand in the
matter Of the German use of subma-
rines against unwarned passenger
carrying vessels. It is not 4 matter
OF necessity for neutrals to adapt their
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
in VAR arena
sTHuNpERERs ADVOCATES
BUYINc U. 8. COTTON CROP.

LONDON, Eng. July 24.-In order to
declare cotton absolute contraband OF
war without coming into conflict with
the United States. the greatest Of cot
ton producing nations. the Times this
morning advocates that the govern.
ment buy outright the $3.50. 600, 900
worth Of cotton which America nor
mally exports to Germany and Austria,
and the $3.50, 1000 900 worth which other
European neutrals annually absorb. In
this way, the Times thinks. serions
friction with the United States could
be avoided. while at the same time
Germany would be deprived Of nee
essary ingredient for torpedoes. mines,
Zeppelin and aeroplane bombs.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
PANAMA CANAL
SHOWS BALANCE
ON RIGHT SIDE

Assoc; ated Press BY Federal WifsIelsI
WASHINGTON, d. G.. July 24.-~Ex-
elusive Of interest charges, the Pana-
ma canal is now on paying basis.
That is, the income from tolls shows
an excess over the operating expenses.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
ADMIRAL FEcHTELER
SUCCEEDS B0USH IN
ATLANTIC COMMAND

fAssociated Press by Federal WireIfs1l
WASHINGTON, d. c., July f.
Rear-admiral Augustus F. Fechteler =
assigned to command OF the second IL
vision Of the Atlantic fleet, succeeflfg
Rear-admiraI Clifford J. Boush. H1o
recently relieved Rear-admiraI Charles
B. T. Moore as commandant Of re
Honolulu naval station
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
GERMAN WOMEN ASKED TO
sKiMP SKIRTS TO SAVE
EXTRA CLOTH FOR ARMY

BERLIN. Germany.-The Frankfurt
ter zeitung publishes protest against
the lack OF patriotism Of German wo-
men who are following the new fash
ion. Of wearing full skirts. The extra
cloth required by the new fashion.
explains the journal, could be put
new method. it Is claimed, the soap
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
FRANCE ASKS HELP FROM
HER CITIZENS w INDIA
TAssocIalted Press

CALCUTTA.-All Europeans and
defendants Of Europeans in France
India. who were born between 1857
and 1897 were being called up for mill
fary service. This means that all
those between Is and As years of age
viii 70 to the colors. Almost every
French family in India Is affected.
Contingents win sail for Europe from
mid-July until late in August.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
JAPAN TO MAKE TREATY
WITH SLAvs AFTER WAR

Especial Cable % NIpDu ILL.,
TOXIC, Japan. July IA despatch
from Petrograd to Trustworthy 111I-
ters here asserts that NEGOTIATIONS [c[
the much.talked-of Rnsso-J ap1n616 81
lance win begin Immediately after |..
end of the European war;
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

Four homing pigeons few from New
Orleans to Fort Worth. Tex, 579 miles
in "A hours, an average Of Al miles an
hour
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

PURPOSES OF THE COURSE-(D TO increase
Tetns for the retailer Dh0 now 1dp5ises a To sh0so
tie nonuduerising retailer hoD he can lower his prices, get
increase has profits 60 To suggest to tie jobber and
manu- octmr cautious method to Greats demand and
increase goodOu ( To prepare the person Nth latent
0dcsnsig ability for place IN this neaO :. prgssson
THIS course when deeesd personally TOD class Of st-
dents costs SIS. 1t Is eqionLent to correspondence
rkich costs $685. The entire 90 lessons ,CH b
gipsn exclusively NTH this newspaper free Of Charge
CHAPTER XII
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24
FRICTION BETWEEN
JAPANESE AND WHITE
WORK nS Az cANNERIES.

1c1f1 r',1 q salmopr = y believed.
WI. 1I'tIhttt Friction between unem-
rI1I11 Ar61ric611 and Japanese en-
DI6gcs Of the; salmon packers, BY pro-
pItInr work for al. The unemployed
demanded that the Japanese be dis
n|s1ed to give them work but the
hackers replied that the japanese
showed themselves efficient At neces-
s1ry t.shs which white labor disliked
5
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

Jesse willard. heavyweight champ
ion pugilist, made application to a
Rochester insurance firm to have his
arms insured for $50,O0o each.
Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-07-24

Perhaps America may be wise enough te
learn common sense from the experience Of
Europe. w. johnson.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19

where Rev. Mathison will take charge
Of the Thomas Industrial Institute.
Miss Sibyl Nixon has returned to
her home in Midland City after q
pleasant visit to friends here.
Mrs. ]. c. Breckenridge and chill
dren left Friday for Falco, where they
have gone to make their home. Miss
Emma Belle McNeel accompanied her
there, where she will spend some
time.
]. w. Howell, of Geneva, was a
visitor here Thursday.
Miss Luna Cotton, of Hacoda, spent
Sunday with her parents here.
Mr.. and Mrs. ]. S. Stuckey were
visitors to Dothan the first of the
week.
The infant of Mr.. and Mrs. H. w.
McNair died Monday. The funeral
services were conducted by Rev. A.
7. Sims. Interment took place at the
Piney Grove cemetery.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19
MOTOR CARRIER
! EXAMINATION soon
ONE WILL BE SELECTED FOR
SANTA ROSA COUNTY AS RE-
suit OF EXAMINATION ON.
JAN. ~.

The United States civil service COM
mission has announced an examine
ton for the county of Santa Rosa,
Florida, to be held at Pensacola on
January %, 1916, to fill the position
of motor rural carrier at Milton and
vacancies that may later occur on mo-
tor rural routes from post Offices in
the above mentioned county. The
salary on motor routes ranges from
81, 500 to 81 800 per annum.
The examination will be open only
to male citizens who are actually
dcmiciled in the territory supplied
with mail by post Office in the coun-
ty and who meet the other require
ments set forth in forms 2121 and
1877. Form 2121 may be seen posted
at any post Office in the county for
which the examination is held, and
form 1917 and application blanks may
be obtained from the Offices at which
the vacancy exists anc where the ex-
animation is to be held, or from the
United States civil service commits
sion at Washington, D. G.
The appointee to this position will
be required to furnish, maintain, and
operate a modern motor vehicle with
. carrying capacity of not less than
Of Shetland ponies.
not less than so feet. Applicants
must file with their applications a
statement Of the equipment they will
be able to provide in the event of
appointment Applications should be
forwarded to the commission at
Washington, d. c., at the earliest
practicable date.
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19

your jasmine vines and your groves
of orange flowers, your gulf coast
and your inland streams, the para
disc of fishermen, you are doing your
share, Sister Florida, so just keep on
advertising your own beautiful self.
You have your Plant System and
your Flagler System (monument to
one mans abiding faith in you); your
Seaboard Air Line and your Allan.
tic Coast Line; your Mallory line
snd your other steamship lines. Keep
them loaded with searchers after
health and happiness, who in their
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19
The Beautiful Sister
BY N. w. Aver Son of Philadelphia Ink

Pot of gold at the end of the rain
overwhelmingly to lure men on
such it seems was the Beautiful
Sister, until very recent years. Born
to the civilized world on an Easter
Sunday morning, she was named by
the beauty-loving Spaniards who dis
covered her, Florida, The Land Of
Flowers"
Like Helen of Troy, Florida's fatal
gift of beauty drove men mad with
the desire for possession. For CEN
turtles nation fought with nation to
establish claim, and it was not until
after she felt the great, rending
tragedy of brother fighting brother
in the civil war that Florida learned
to know peace.
Her bitter warfare over, she took
up her share Of the family response
bilities and has ever since contributed
in generous measure to the needs of
her sister states.
In proof, witness how every other
state in the Union gathers up her
tired and disheartened sons of toll,
and pours them by boatload and train
load into Florida's waiting arms.
Florida does not need to be COM
mercial. She is beautiful and her
days are filled to the brim with the
business Of making the most of her
beauty for the greatest good to the
greatest number.
To that end she has concealed her
scars and, helped by the mellowing
hand Of Time, her grim forts are ro-
mantle vine-clad landmarks; gray
converts have become hospitable inns
and lively barracks; forbidding off,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19
FERTILIZERS

u. S. Agricultural Department Says:
in the past have imported large per cent of our
nrates kain and potash for commercial fertilizers and
now these mportations off of the war
The value of cotton seed meal will therefore still more
obvious this year when the demand for fertilizers begins
The excellent results secured by the use of cotton
seed meal fertilizer is due the fact that
the three substances essentially needed in the soil
namely, Nitrogen Phosphorus and Potash.
Nitrogen is used in the largest quantities in plant
growth.
Phosphorus is next in Importance and while not used
in such large quantities. is absolutely essential
Potash equally essential successful plant growth
We guarantee fertilizer Cotton Seed Meal to
contain
6.18 % Nitrogen,
1900 Ammonia,
1.50 % Potash,
$50 % Phosphoric Acid
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19

and the value Of her naval stores
amounts to many millions.
Not by any chance would we un-
derestimate Florida's position as a
producer, but all these affairs-the
mines, the factories, the produce
farms, the crowded wharves are,
after all, the incidentals, necessary
because they contribute to the ma
terial welfare of Florida and her Wis
iting throngs.
So long az you have your Palm
Beach and your old st. Augustine,
your golf links and your pine forests,
The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-12-19
own grooves show the seeking
which only you can efsacs.

Lying there Graded in the mur-
muring blue, you have a mission to
perform which is so big and so won
derful that the costlfest printed page
and the understanding herald are
scarcely worthy to carry your mes
sage to the waiting thousands. fit
were ours to do, we would publish
your beauty to all the world e.
have craven over your wide flung
gates, Deus h@c otia fecit"-'ts5 o.
Hath Made This Rest"