The Bemidji daily pioneer., 1915-09-21
The Daily Pioneer receives !
wire service OF the United
Press Association.


4 X X X X XXX X XXX X X \
A "DRESS- UP" CAMPAIGN.
The United States in go per cent
of it's territory is living in it's great
est year.
Enriched by general move of the
world to arm, steel mills and machin-
lists are enlarging their bank ac-
counts with their capacity of work.
The South is hesitant on it's recent
cotton remuneration, the West is as
usual quite buoyant and the East and
Northwest are optimistic
The corn crop will be at least
a modern average at 2,75O,OOO,OOO
bushels and may run 2,9OO,OOO,O0
if favorable September. The North
west will raise about a 70 per cent
crop OF corn, but is ''all smiles" in
possession of record spring wheat
yield.
When President Wilson about a
year ago remarked that such bust
ness depression that existed was
largely due to psychological causes
he was putting into scientific terms
the truism that American business
men were masters of their own fu-
ture.
They could, if they chose, sit
with arm folded and heads bowed
in despair in the very presence of
the greatest opportunity ever offered
to them. This is what the credulous
victims of Wall Streets doleful pre-
dictions did throughout the fall and
winter, filled with nameless dread
of disaster from a European unload
ing of American securities and Of the
expectation of all the gold in. the
country.
On the other hand, Mr.. Wilson's
observation meant that these same
bankers, investors and manufacture
ers could, by taking Intelligent and
confident thought of markets and
means to supply then; and shutting
their ears to the dismal 7claptrap of
insincere' partisans, keep looms and
furnaces busy, their gworkmen en-
ployed and bank accounts growing
and swelling beyond all records.
The clothing business in America
at the present moment is fine IL
lustration of the truth of this
preachment. It has more money to
appeal to now for the sales of it's
merchandise than it has ever had be-
fore. It may even reap some profit
from the folly of it's own timidity in
the past year. It has hesitated to
push it's products with the zeal of
confident salesmanship, and it has
thus unconsciously promoted the
thrift and saving which have kept
possible patrons from wearing the
good clothes they might have worn.
This saving, however, has provided
means for present outlays, and the
industry that has gone on, unndoved
by the clamors of discouragement,
real and fictitious, has added to these
stores of ready cash. .EF1c3 aG3ft :Ef3s2
A Bemidjf business man is at
present agitating among oBemidjf
merchants othe project oof iaF s"Dress
Up campaign. The purpose is to
encourage all who can enjoy being
well dressed and whoi~ca afford to
be, to crafty their; tastes and needs.
The merchant makes it his partic-
ular business to prove that now, If
ever in the history of America, the
people of this country can well af-
ford to put, on their outsides the
evidences of the prosperity that is
in their pockets and in their bank
The immediate object of '..Dress
Up campaign, is to increase the de-
mand for and consumption of clothes
this fall. The present business con-
ditions are seemingly, just right to
make this possible Of accomplish
ment. Enormous crops are being
sold at high prices: Industry is
busy. Unemployment is disappear
ing. ,.'zs q. - - = tss.. z IS t29
Never in the worlds history was
nation SO favored as the United
States today. The earth is about to
give us Ten Billion Dollars in crops.
Our steel industry is working at, or
close to capacity. At New Bedford
the textile mills are SO busy that
they were obliged to deny employees
time for holiday. sss n 3s.- sSs,s 5ss1s n. 0
Our banks hold two billion dollars
in gold probably the greatest re-