New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-19
PRINCIPLE VS.. PRACTICE.

PRINCIPLE VS.. PRACTICE.
An admirable principle! Unfortunately analysis of the run Of
advertising of those generally reputable shows that
ucb the excerpt reproduced above Is
the non rather than the rule Equally for the
enton of Mr. Clifford the writer of the letter. boomingdae
Brothers themselves the Of unexplained value claims
They recently $3.50 $500 American Lady corse 30
cents visited the sale in the mdafter-
noon Of the ay when published and asked for an American
Lady corset None left The best corset on tn 80 cent
counter available desired the W. b. Nuom "nich nor
may $500 retail This one was sh0p"orn ana ~ ~ S
have been worth paid for certainly was not worm
$3.50 Thus, claim of selling orsets OF from ~ 70 sVU III
value for the Bomngdae store was attracting 10 ~
whom it sold worth less than the lower price ader
sed In immediate results this Is dououesS pro"''Oi' ~ ~
that is a farsighted policy
Nor can believe that deals absolute fakes on
counter can expect to public confidence in its other
Tho following astounding Bloomingda Brothers one week
soev If drugs etc. may escaped Mr. Woods attention;
Hepat Salts discovery for rheumatism and gou WI"
nositvey dispel the uric acid from the system
Just infer from on latest discovery are Doo
p.ho musicians; physiological chemists? Or just quacks
For the claim for Hepat Salts is sheer
-: ,;ad above the stores chosen THE HOME OF TRUTH
cannot but feel Truth is for once strangely housed
When the Cafn Company failed last summer tnee oou
close unon the receivers ud ouburst of special bargains IN
alleged Cafin goods at startling reducu III bt I ;l;or
stores Ip to the of these hugely exploited sales ABOUT one %
dollars worth real Clafn stock had been aual %
stores from the receivers On the reckoning OF wna the
purchasing advertised Cafn failure STOCK ABOUT one
million dollars worth of it was distributed Ooauca' s
he sold at bargain" What did the bargain hunters get ou
One n cent of genuine Can goods to ninetynne per cent
bnco The bunco Old shelfueng stun when the ne
hustled dusty habitat to sell on the strength he
rc "nl~ of the bankruptcy Commercial honesty!
Th GRO the practices" "Womens Wear, an inde
~ and authoritative Journal from which the ABOVE ngureS
~ Lar "tba are putting department stores in dsfavor
HOW TO TEST BARGAINS.
uora n simple test Watch the barganoferng store and see
il aaunts any specials bargains the seasons standard
goods You that the stock in which these wonderful
take place article which depends style or new
Cor mart Of its Bargains Ford autos Gillette raors
or Underwood typewre Waltham ngersol Watches
or Poros underwear Colt Savage pistols and so on are
he found in tn advertising OF many stores
however standardized article may be sold at discount
Of practice genueness would be hard to credit
hd NOT the original shown by of the greatest and
repub manufacturing firms the country The letter is signed
large New York which has enjoyed better reputation
than it apparently deserves
put price of fortynne cents on your dollar watches
sell all IMAM
others and when thought firmly fixed IN their minds we
can easily raise other watches $lOo to SoOO Inc Gus
tanner will never know difference and we could sell lot more OF
~ watches for forty-nne than could for doar-here-
fore, you ought TO be happy
The happy and much doubt whether
their reply which frank and to
watches at the standard price, II at all
there are shifting OF trade and bargains
will continue TO be- the which regularly advertes
dollars dollar the store wch usually can DC trusted 70
give dollars value fol one hundred cents