The Daily Ardmoreite. [volume] (Ardmore, Okla.) 1893-current, 1915-08-11
ADVERTISING 4 TOWN

80 anxious was news Ratberei ~
get something IN The papers about ms
town that he sent story which told
Of All auto ride Of u miles in u min
utes. the paper published the story,
The editor was called down for deyot
ing space 10 false copy be inyesugai-
cd The reporter who sent Ia the ar
uclc, was fired.
When every newspaper fires every
reporter throughout the country That
sends IN unreliable copy there VIII
be revolution in the news that Us
published
Advertising is as legitimate as mer
cbandising The merchant who cheats
his customers, viii 20 out Of business
No business was ever built and main
tanned upon deception. Just 80, no
town was ever made b ydeceiyng pro-
pie with date line or other advertising
A legitimate newspaper denies the use
Of lis columns 10 illegtimate adyer-
Using
The best advertising that Is done
for town Is done within the city it'I
sell. A city Is judged by It's newspa'
pers by those who are not acquainted
with the city itself The town news
paper has an important work to do.
II ought 10 be intelligently edited, wei
printed and the news should be Of an
Interesting and legitimate nature. The
men who patronize the home paper
are those who do most 10 advertise
their town.
There is another method Of ndycrlis'
ing that Is effective That Is done by
building an attractive city The resi-
dencc section Of Ardmore has In recent
years been transformed Pretty homes,
beautiful lawns, paved streets lined
with shade trees, flower gardens, com
bininR homolikc appearance with an
air Of prosperity, are found. These
attract ana hold the attention Of those
who see the city. But In the business
section the same thing cannot be said.
IN many Of the stores the same old
fronts that these houses had IN 1896,
slill stand The merchant has no
chance 10 make pretty display of his
goods
The main business thoroughlarc of
the city has not kept up win the
progress Of the residence section. The
business section is seen by many thou.
sands while only hundreds see the
residence section and in that lies one
of the mistakes Ardmore is making IN
the way Of Advertising
Legitimate news and photographs
sent 10 the press of the country. rs i'm.
portant, but u town would better have
no press representative than to have
one Of the space filters who can write
columns about nothing The very emp.
tincsB of such news suggests cmpu-
ness on the part Of the city from which
II rs sent
\ city that builds must attract men
who do things. Labor viii always fol-
low. No city is advertising for the
man without means and without abili.
" to do things That man follows In
the wake Of the man who has money.
who knows how 10 plan, who knows
how 10 establish and maintain enter
priscs and TO develop what the coun.
try has That man has n head full of
common sense and there never was
one Of them attracted by empty. hol-
low boosting
Franklin said Take care OF thy shop
and thy shop viii take care of theo2"
Ardmorc cannot do better than to ap.
ply that principle to itself. Take care
of Ardmorc and Ardmorc viii tako
care Of YOU Say the good things OF
the home paper home manufacturer
and home merchant II YOU are the
owner of one of these cheap mud
bricks ON Main street, put in a fire
brick front That's the way To advcr.
tisc