The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1915-02-19
DOLLAR BAY
CAPTURES CITY
MOST SUCCESSFUL SALES
EVER CONDUCTED IN
ANDERSON
EVERY ARTICLE
ONLY A DOLLAR
Thousands of Dollars Saved Pub
lie by Enterprising
Merchants

Dollar Day literally took the city by
storm yesterday. Although this sale
compromised articles whose sale price
was exactly q dollar, no more and no
less. 1t proved to- be one of the most
successful sales ever conducted In An
derson.
Eager buyers phoned the stores
participating I'm this ij9st combined
Dollar Day Wednesday, asking to have
articles reseryei, stating that they
were afraid that tho articles which
they wanted would be gone before
they reached the store; but in most
cases the merchants refused to re-
serve, these special bargains. explain
ing that they were extraordinary bar
gains offered for Dollar Day only,
and that IL they reserved them for
some favored purchaser, or accepted
phone orders, they would defeat the
very purpose or the sale: viz. to get
she people into the stores. And while
this sort Of reply possibly did not
suit every person asking these favors,
u served its purpose, aud there were
quite few people waiting the OPEN
ing Of several OF the stores particiDat-
ing In the Dollar Day Sale. when the
doors were first opened yesterday
morning.
One very amusing incident &C.
CURED early yesterday morning. when
q crowd 0f about fifteel or sixteen
men came into Thompson's Shoe store,
followed almost, Immediately by two Of
Andersonis best policemen. This
crcEd had hardly gotten into the
store when Mr.. w. b. King from
Moore Wilson Co. and Mr.. Jim Rich
afdson from Parker G. Bolts store
peered In the door, IN a very inanlsi-
tive manner: Mr. Richardson came on
into the store and asked Mr.. Garrett
what theIsow was about, or who was
fighting; end when told that this
crowd came in merely to take adyans
aee OF the great Dollar Day specials,
cuuil hardly realize L. The best part
of the story, said Mr.. Thonipsons s,as
that they sold that crowd; Including
Qile oE the policemen. twelve pairA of
/ Dollar Day bargains in ahoess And to
show MO PARTIAL itys MI, Thompson
added, Z we sold severni 4ileInbets of
Z fke fire department Dpl1hr Day ahnes
aIsu. n TakenssalIt In ell, wo are. iden
lfghteli with the days Gales. We sold
I. d Ereat number Of Dollar Day bar
gainBs and had "a Very Ynnell better day
than we would nave had without the
Dollar Day faRt ture. s. ; ,ii,s
Mr.. Madden OF the II . L. lcely Co
: stated chat they were very, very pleas
entity surprised In the amount OF sales
they bad enade on eeccasss OF Eosis-
AM 1.,sst ss.;sss saiEzss: that they
would derive ether benefits in new
ctateners, better friends on account
ug the great values given the trade
ION this day, etc, etc. That they were
heartily in fayor OF repeating the Doll
\ isr Day every month.
slrg; Trowbridge, In charge of Mrs
Il1yd's store, durkHg her absence, told
b representaSiF Of this paper that
& tbSy had had o splendid day as a re-.
gliit of Dollar Day; that their cash
sales were considerably In excess OF
any Day q sales lately. That they were
lniehty wels pleased with their first
Dollar Days sales.
he Sullivan Hardware Co., and the
Tate Hardware Co., both fiad big sales
nsIA result Of the Dollar Days sales;
) they found that they not only SOLD
Dollar Day articles. but sold a great
Alaay other things also; this appears
\ sbe the case with ati the Dollar Day
fchahts. they had big nalea In other
priced articles as well as the Dollar
&l9y ar lcleH. bat they realize, from
y stllefr experience with, the different
slstprners Tint the creator number OF
s thehis cafne In as q direct result OF the
Dollar Day advertising
Mr.. RaBb of she well known jeweiry
firm of MafchbanAs e Babb, stated
TINT they were delighted with their
first Dollar Day, and that they would
gladly 20 into another one. Thai. they
{ found that tho people responded TO
the Dollar Day advertising as wei or
better than any other advertising
scheme they had tried for a long, long
lime. Mr.. Bahb found that this fea
tiire brought sons new customers into
S his STORE. -,
z 9 ~ fS.,5Ir 2 E5yI tH1u1ueF anu VIII Lesser,
beth were loud IN their praise of tho
: Dollar Day scheme; /; they stated that
: they had q big day: that they had
found thak tisin rlcrAl n4iiiArAisi1ll,.
scheii1e had brought new people into
lthAiF stores and that they were sure
the extra good values which they had
given the people would make them
Some new friends, I.
Mr.. VIII Leaser wants NJ make II, a
i We ~ atfeir, Isait Fss<f. Sol Lesser stat
ed sssat lss theaHhk TINT would be too
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