Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-06-21
ASSOCIATED 'AD' MEN
URGED TO WIPE OUT
FRAUD AND QUACKERY
Chairman of National
Vigilance Committee Ad-
vocates the Employment
of Trained Investigators.

CHICAGO, June 2L-The first business
session Of the 18th annual convention OF
tne Associated Advertising Clubs of the
world opened today with official recom-
mendation that henceforth fraud and
quaCkery in advertising be held TO strict
accountability"
Merete Sidener, chairman of the Ma
uonal Vigilance Committee. In his report
submitted to the convention. advocated
the employment by the Associated Ad-
Verusing Clubs Of a staff Of paid lawyers.
ueVectlVes' chemists, physicists and other
framed investigators whose altruism and
dependability is beyond question, to put
suspicious advertising claims to the acid
test.
In recommending an appropriation for
TINS purpose, the chairman declares the
organization must provide the slnews Of
war and properly arm its forces with the
equipment needed to find the range OF the
enemy and to fire accurately even though
the enemy may be intrenched behind
hill of gold and surrounded by an en-
battlement of influential respectabnity
In the opinion Of this committee. the time
has come for making good with the busl-
ness world.
FALSE STATEMENTS SCORED.
President William woodhead, in his
annual address, scored fallacous state
ments designed to open the way for sub
stltution of inferior articles for advertised
goods.
There are lots OF people who stll
believe that advertising adds to the cost,
and that the man who sells his goods
without advertising can produce a bet
ter article at lower price," President
Woodhead told the convention "tn my
recent travels I was being shown around
town In a new and popular-prlced auto
mobile by the owner of the machine, an
advertising man. He told me II was the
best automobile of its price made and
that 1t was very much better than GER
tain automobile of higher price. and he
said the difference in price was caused by
the large amount of advertising spent on
the other automobile.
THE public still needs to be taught that
advertised trade-marked articles are
guaranteed, that the maker could not af-
ford to spend thousands and thousands of
dollars and keep on spending to establish
his goods unless he really has the goods
and Is prepared to keep up and back UP
the quality. They need to be shown that
one-priced goods are fair-priced goods,
and they still need to be educated against
the evil of cut prices and accompanying
substitution.
There never was time when the busl-
ness man in America had such opportuni-
ties as he has now The business scare
has passed, the temporary Generalization
has vanished. and the word imported
is not going to mean so much to us when
the war is over Made in the U. S. A.
is going to be the popular brand"
PHILADELPHIANs PARADE.
The Philadelphia delegation made
strong demonstration at the session,
parading with n banner setting forth
Philadelphia's claims to the next con-
vention Cincinnati is Philadelphia's
strongest competitor for the honor.
Celebrated speakers who addressed the
meeting included Bishop Warren A.
Chandler, of Emory University, Atlanta
| Ga; DR.. Charles r. Van Hise, president
| of the University of Wisconsin, and
Henry D. Estabrook, of the New YORK
| bar.
"God forbid that It should ever be the
tragic fate of German-Americans to
hght Germany in defense of their adopted
country" said Mr.. Estabrook.
Christianity is money-maklng'