The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-06-13
growth OF BUSINESS
C0nPELS LARGER HOME
Hopkins Furniture Company Goes
Into Building at - West Broad
20 Give Better Service.
CoTHIER OPTIMISTIC
President and Treasurer of Concern
Declares Business Outlook Is
BrighI--Strcsses the Value of Ser
vitsc As Business Getter.

Business nowadays is a case Of SER
vice said J. y. Clothier, president
and treasurer OF the Hopkins Furni-
ture Company. yesterday afternoon.
speaking Of The removal Of the estab-
hshmeni from : 10 rs West Broad.
thai better facilities might be had
for doing a business that is steadily
growing.
If you can't give service" Mr..
C1othier continued you can't get
business. Noa can make business still
greater II Nou improve the service.
We have always given the best of SER
vice Ia our customers have given all
courteous attention. and have always
guaranteed everything we sell.
Service has always been our aim
and business has grown. That Is why
we were compelled to move into this
buiiding, where We have some $500
more feet of floor space. better equip
menf and larger facilities for i'm
proving service and expanding our
business
In spite 81 the generally bad BUSH
ness conditions existing during the
latter part of last year and tho first of
This. our business III 1914 was larger
than in 1913. which was greater than
any preceding year 10 our history. IL
is due TO the fact that we serve well.
Mr. Clothier spoke optimlstically OF
the outlook and said that better bust
ness than ever before is anticipated.
The Hopkins Furniture Company
was Incorporated In 1901, and the
business was established at West
Broad. The firm enjoyed good bust
ness from the beginning and bust
ness steadily as the house, it's business
xsnifrx q IA L ~
Satisfied customers induced others 10
receive the benefits of the Hopkins
service and business depression failed
10 reduce the volume OF business ham
died.
The officers of the company are
J. ID. Clothier. president and treas
urer. who is actively engaged In the
management of the business: L. T.
Burch. vice president, and James A.
Parrish, secretary All are expert
enced furniture men. as also are the
others OF the sales organization of the
concern. No man in the company's
employ has been with the Hopkins
Company for a shorter period than
i've years.
Mr.. Clothier started with the COM
pany at the time 1t received it's char
ter from the State Corporation Com
directors. After about year he be-
came secretary of the company and
al the retirement, about three years
ago of o. r. Hopkins, original presi-
dent. he was elected president and
treasurer.
Mr.. Bureh, vice president OF the
company, began his connection with
the concern as a salesman. He
gives his entire time 10 the business.
The secretary Mr. Parrish, entered
the firm about six years ago. He was
elected to his present office about six
years ago. MIR. Parrish Is in charge
OF the credit department.
The new home OF the company is
Ideally equipped. 1t Is roomy and
well lighted. there being ample win
dow area in both front and rear, Nat
urai lighting supplemented whenever
necessary by a modern indirect sys-
tenn All other equipment lis OF the
latest type. There are two elevators,
one for the handing OF freight and the
other for passenger service. connect
ing the basement and the four floors
A mezEa niRe gallery running around
three sidessof the first floor is reached
by short, comfortably pitched stair
ways. This gallery Is used for dis
playing lighter furniture. and because
of It there is greater showing OF
goods without crowding than would
otherwise be possible
On the first floor are carried the
general line Of furniture and house
hold goods Changes In the type Of
goods shown are made frequently.
On the second floor are to he found
parlor and library furniture, rugs,
drnggets. curtains and draperies.
The third floor presents bedroom
furniture. and the fourth ia given over
10 stoves and ranges and kitchen
equipment The basement is used for
for storage purposes
Among goods for which the store
has become widely known are Marion
Kitchen cabinets and Buffalo and Zero
refragerators. These standard lines
have been handled for fifteen years,
and the volume If refrigerator busi-
mess alone has multiplied more than
ten times