Norwich bulletin., 1915-10-21
MARKETING FAULTS.
County Agent Kennedy Tells Why
 Many Farmers Do Not Succeed.

County Agent Kennedy has prepared the following circular on farm topics: Marketing-Now that the harvest. Is over.- MT Windham County Farmer, and where are you going to market It? Are you well pleased with mar ket conditions as you have found them in. the past? Have you received every cent possible for your crops. or do you feel that a larger share of the Consumers Dollar" should have found its way into your pocket?
 n The reason a larger share of the consumers dollar does not go into the farmers pocket is because the farmer doesn't earn it. It is true he works more hours, than men in other occu- pations. but-he only partly does his job. He just raises things; he does not prepare them. for his marketi That is why he doesn't get more for what he markets. Suppose the farmer goes to town to buy-nails for in stance. Suppose in his keg of nails he gets an assortment of s, 10, 6, 4 penny mails, a few spikes and some screws and about half the keg rusty and unfit to usei Just suppose he shouldl Yet when this same farmer sells, a barrel of apples he gives his customer just about such mess as that keg of nails would be; big apples. little apples. green apples, ripe apples, red apples yellow green, siclkly look ing apples. and about half the barrel wormy and unfit to .usei
 When the farmer calls for S-penny nails he wants just that kind. When the houewife or city dweller want a barrel of No. Ba1dwins he wants No. Baldwins. Business is so organ tzed that the farmer who buys nails pays for having that mixed-up mess sorted. so that he gets what he calls for The farming industry is so -un- organized that although the consumer pays for having his barrel of apples sorted, it is the man who does the sorting that gets the money. not the farmer, who raised them. The nails are sorted at the factory, and the owner gets paid for doing 1t. Why not sort farm produce on the farm and get paid for it?
 Did you ever stop to consider that any consumer does his first ''consum | ing. with. his eyes2 If the>thinx looks
 good. it stimulates a desire. On the Impulse stimulated by that desire the
 thing is bought, the need of it is con-
 sideFed later. If it does not quite All a9need, the memory of it's fine ap-
 pearance will go a long way toward making one forget any possible dis appointment in quality.
 | That is just little of the psy- | chology of selling: something 1t will pay the farmer welll to learn and tc l keep in mind.
 | The Windham County Farm bureau ] realizes the need of improvement iI
 market conditions Plans are being | completed for having those interested l pack farm produce according to speci. l fications furnished by the farm bu-
 reau. Such produce may . be labeled
 with, labels furnished by the farm bu- reau. Packed under supervision o
 the Windham County Farmers Asso ciation," or similar wording. Thi'
 seems the simplest and most practica way of starting the standardiZiag O Windham county farm produce.
 | The local merchants hesitate to bu! duce is not of the same standard ai
 the produce their customers are in tn T habit of asking for. They would glad ly save transportation charges by buy
 ing locally. It is one of the function
 of the farm bureau to help the farm
 ing industry, and incidentally any in
 dustry connected with or affected b.
 it. County Agent Kennedy will b
 glad to get in touch with any inter ested. in esta blishing standard fo Windham county farm, produce, an l in ef1a bling the Windham county farm | CT to realize the most from his cropi The local market Is usually the mos
 profitable The county is fortunate ] , it's local market possibilities. They ar
 worth developing. p ;
 , 1 Farmers-finish your tobI Put you produce on the market ready for tn = eoflsuner-cooperate with one anothe
 with the. farm bureau. and with you sf local merchant -s- 5.-- A