New-York tribune. [volume] (New York [N.Y.]) 1866-1924, 1915-01-03
HALF A BILLION
DOLLARS FOR
AUTO MAKERS
New Era of Prosperity
Begins This Year.
Says WHY'S.
FARMER IS GREATEST
PURCHASING POWER
Increase in Demand for the
Commercial Cars as Well as
Those for Pleasure.


car business for 1915 viii reach $500
0OO. 200 is made by John \. WHY'S.
who couples this statement with the
declaration that January l saw inc
opening Of a new era Of prosperity ior
this country.
As president Of the Wllys-oyerland
Company. Nr. Willys is the largest
manufacture OF motor vehicles repre-
sented by an exhibi, at the Automobile
Show. He is KEEP, u closest touch w"
The business situation through 'At
medium Of 1000 Overland dealers. VINO
cover practically thc entire ciNtleO
world. Although his estimate OF inns
wears motor car business shows o ma
ferisl advance over the total business
of the last wear. he declares IL TO be
extremely conservative IN view OF pres
cnt conditions.
"Tbe new year brings with IT ma
tional trade revival that VIII be leiL u.
all branches Of our Industrial me-
states Mr.. WHY'S. business alfeaoN
ia berinninc 20 boom. The optimistic
spirit Of the banker. farmer mcrcH"nl
and manufacturer alike plainly lnci-
Gates q wave Of prosperity.
"a thorough investigation OF coma
-ions shows that business commence
has returned after the setback ca1SSN
bv the opening Of the war. Nc an ~
business on good cheer. courage anu
hone. Although the sudden er'SlS
caused by European hoSulities amos
deprived Us of these for a "hite' ""'
brought about a Psychologist. cepIeS
sion. we have recovered from me SnoNN'
Trade has been steadily plcHinb "P
since last October.
~F,ormous orders from abroad are
keeping our textile industries
nm thew were last year al this time.
-rbc bardsbips threatened M the cotton
bel. of the South have been aNef'eu'
The onening Of the Federal Reserve
hank has relieved the ytungencF o.
The money market And. most important
81 ain the American farmer more
rrosnerou, to-day than ever before.
at is difficult for city dwellers TO
,,sliza this fact. but tho farmer Is
Americas greatest purchasing power
Conseouentlv. his financial status Is
The hest criterion on when TO Dase d"
estimate OF the country's prosperity
"As lanes i. Hill says. the largest
sirgle industry in the United states Is
che filling Of the soil The people ZEN. en-
qaeed IN agriculture number l2.7o"'VoV'
shout one-tbird of all the people en-
gagged in any occupation.
"Tbe purchasing power OF the farmer
g.. nernetral. He always has some
hing he can sell AZ any time. The peo-
no ia the cities need what the farmer
-rous He provides the necessities OF
life. He is never out OF WORK lie mas
ready money to-day.
"Our farmers have gathered crops
~ unurecedented abundance, ana are
marketing them at the highest prices
received for many years "hate'e'
else the survivors OF the war may ~
they must have food. The farmer "a'
hoey beIred. not hurt, by the war.
1--WE are beginning TO real'Ae ina
;rto This country for food, clothing and
ntbor necessities which We alone can
snnnlv are going to stay here and be
circulated in America and by Amer
leans. ~. a.. .o.,l
.,,4orobile business last year approx
~rated $500 600 600 ] feel safe m say
NO that this year 10 will be increased
a. least o5 pcr cent. This prediction
= NOT bv any means made al random
49, IL hased on facts obtained from
members of the Overland organlzatIo"
and the increased contracts caustI 10y
greater demand for cars.
.sTbc rootor car. once considered the
rich mans plaything. is to-day known
"a no as practical as any other lli"e
saving machinery. The average man
Who can afford 70 buy the average
,r;cad motor car will find that at the
end OF three years the car mas paIu
for itself In time saved alone 10 say
nothing OF the pleasure and reciea'I.V'u
i has brought TO himself, his iamHy
and his friends. .-..or-
"While i'm the past the large proper
lion OF sales were actuated by p'g,aa5
ure to-day the combination oil H''IiCg
and pleasure in connection WIN vl1
,,,o,or ear is proving the LIE OF lnt
business. A while ago certain people
Seclared that TO purchase car was
wilful extravaganza, but TO-DAY tneil
- rore who will not admit that IL is
necessity. as are the lelephoHS
,,ranb railroad and other modern con
veniences which have marheu ''''
a progressive age.
.Tbe sales during the coming year
aorend not only upon this country out
Tho world. Last year American man
foctrrers exported cars and parts 10
,he velue Of 34,JOO.000. When we re-
si;go that France alone exported cars
Glued AT $4,000. 900 in the same period
,ritb Germany and Italy tota!ling aDou,
he same. il is not hard 20 see wha'
,be cessation Of European car manu-
rac+nre means to the American builder
A World wide trade already IS being
,athered by the American cars ana
once gained it can never be retaKeh OS
Europe. lof.bo hrsi-
,oss must have a healthy growth our
-, The wear. About 100000 commerciai
. nS lies arc now in use. 10000 OF these
hoyjng been manufactured during the
last wear. ratio of increase greater
han was ever known in the passenger
car field. .h., hive
.lsnsed since New Yorks first auto
v,obile show the manufacture OF motor
cars has grown from an experiment 10
. Great industry, which, with ITS alhec
lines. doubtless ranks second ohly 70
ron and steel among thus country
manufacturing industries.
Motorcycle in War
Word has been received that Alex
. --.-...,,..4ive of an American