The evening herald. [volume] (Albuquerque, New Mexico) 1914-1922, 1915-12-11
CONTINUE
MOST POPULAR Of
CHRISTMAS GIFTS
Head of Well-known Book
Store Says Seasons Demand
Is Greater Than Ever; Util-
ity Gifts Most Popular.

eAN N'iNH - hit"A o"thhlh mrAs Nnfll
strong recent novels. This was The as
sertion today OF o. a. Nation OF Mat
son and Company. statloners and book
dealers, who is in a position to know.
through many years of intimate con
tact with the Christmas custom OF
Albuquerque.
"One hears a lot these days about
the loss OF interest In good books.
said Mr.. Nation. 'but % the taste Of
the givers who buy books at our store
Is any indication % the taste at those
who receive them, the demand for
good literature IL as strong az il ever
was, II not a bit stronger. There Is.
OF course. a great demand at Christ
mas time FOR recent action. and We
sell a great deal OF II. But for the
most part IL Is the better class Of the
recent hction-not the nub-dub sort
And the demand this year fer stand
ard work Of great authors is AS heavy
as J have known It in an the time /
have been in business In Albuquerque.
our stock OF standard works h. a large
one; but We have found IL necessary
to order several times this season. 10
hll In wanted volumes and even our
great stock OF popular fiction. the
largest In the state, hasn't proved
equal To the demand In all cases
W ina an unusual demand Tor
utility gifts this year. and it Is a pleas
ant demand for us. since our Christ
mas stock this year Is largely one Of
utilitarian purposes. Take for I'M
stance our fountain pens; WatcrmCa's
and Conklin pens. which l believe to
be the best fountain pen ever made.
We bought heavily OF both lines this
season. bringing TO our store q larger
number 81 pens that was ever Assem-
blcd In one retail stock In his state
before. Just yesterday We received a
second supply OF nine dozen. the or
der having been made necessary Co
meet requirements Of the Christmas
trade. II IL getting 10 be "a habit OF
every man To carry a fountain pen.
They have come 10 be almost az uoc-
cssary To morning. dress as ones col
lar. Pens wear ont. like collars.
though not go fast, and our experience
from former years Us that they make a
most satisfactory mHn's gin Women
too are coming 10 use them in incrcas-
ing numbers,
"ia connection with our sporting
goods department We put In Il line of
sweaters early this year. They are
proving "a regular best seller his
Chelstblas. They are "a .Aulo absusr
grade OF sweater than the ordinary
stock kind. heavier. and with more
style 20 them; and @ lot OF lucky Al
huguerque men are going to get them
az gifts on Christmas eve or morning.
Next. / suppose 20 fountain pens.
.ar...r.r- N..h. ..H .FE.H .H
our largest Christmas demand Is for
boxed stationery. We have q very cN-
ccpiioral suppl this year Of the best
product, doAe IN very beautiful gIti
boxes. These are being taken rapidly
and more rapidly az ,ho season ad-
yances We have even packed quite
a number Of boxes Tor out oftown or
dCrs. ana 30 doesn't seem possible Co
get the quality too high The initial
ed sheets aud envelopes are still quite
popular, but the main demand Be- fur
plain paper; only 10 must Dee "clasy
! guess hat is the rcaso1 Tor our uu-
usually heavy heavy box paper sales
this season We bought nothing bat
the vcry best.
DO you know how many people 100
Albuquerque keep diaries More than
p NA - hAfAlN NAa W nave 70 LlNNNNff
Of regular Christmas customers who
buy a dairy for a relative, generally "a
close relative who Keeps a diary. They
some il Il great many styles and sizes
and ar, yariously priced but tho col.
v%eniencc OF them, IN binding ana ar.
rangcmcUt and Information given.
grows more complete ecvry year.
We are selling lots Of golf sticks
4WI WYHf ..Yasa.NH.H th.. rH.. .
Christmas gifts. and quite a Got of mis-
%cellaneous sporting goods; thing that
baseball and football and basket bali
players rejoice to got.
Bridge is just as popular ~ ever
IN Albuquerque. We md the demand
for bridge sets brisk Co strong. with
the tendency Co Increased buying with
every ddy. we are well stocked. ha,
ing learned that this O.. an AN year
demand In This city and that the mum
Der Of women who like q bridge gel
as "a Christmas gift is very large.
Poke sets. tuo are much in de-
mand We have ihcm boz prices from
s. up 90 very fancy figures. as gifts
for euthusiustic dcyotees ~ 10, grca
American game.
There is q standard lcmHnd AT
~ ~ NAi N'N N'NNANfA ANNNAHH NNNN sou
cases, toilet cases. furnished and UNI
furnished; music carriers. and Drushc.
In leather jackets This Is "a line thai
We are always very careful Boo select
ing ana as "a result we d. a large bus
incss in leather II has been built lp
by consistent buying of only the very
grades. and In keeping mo- ola
ana shop worn stun. Table ware ana
hric-a-hrnc demand Is now limited col
special lineH We have thoae
lines but no other. ana ind that our
Christmas business does not suffer
hecausc our selection has been careful
but limited
zone OF The great Christmas sellers.
ana me that never seems Co vary
much in extent OF demand Is kodaks.
From the number We have sold .n Al
huuucTquc DO might seem that every
one owns one. but " they do they get
ones, for We sell a great many as
holiday gifts. We have them iu every
and form. and az prices from al
bin zap to s65.
Christmas buying generally has
started earlier than usual in A%lhuuucr-'
que % ] should say. from our carly B
business that the season
urNNN La ua LHH.a - 90. ALLAa-HH.H..H. !