The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-09-12
stonishment Has Somewha:
'rices Were Made Possible

IT TAKES AT LEAST THREE YEARS to perfect any e automobile
model. Ask a ta any ,h manufacture nfa tu st Or call ~ up . your % own -I past experience sss
are willing to offer it to REQ buyers and back it with the REQ guarantee.
M NG HER ITEM EN- THAT HELPED Tremendously s n , was the fact that the
charged off permanently disposed of.
THAT IS A BIG ITEM. You'd be snprised-unless you also are a manu-
actner to know how big.
BUT PERHAPS THE MOST IMPORTANT factor in the reduction of
manufacturing cost and at the same time the making of a better product,
NEVER SINCE THE DAY REQ WAS incorporated has there been a single
change in the personnel of the executive organization.
Tn In IN the purchase III sba sf of a an 0 automob man rw da yu a mea ur % ec ae n.
cal production and in quality of a product.
TIE SAME PRESIDENT preides who occupied the chair at the first
meeting of REQ.
TIE SAME GENERAL MANAGER DIRECTS; the same engineer designs;
a ans same fate expert handles in1ssd the funds oTsls:t the s sa%f sd purchasing 81 al argent 1n euys di st
the sales who have handled these important departments since the first
REQ was designed and made and sold.
ALL WE'VE LEARNED WE'VE KEPT right in the REQ organization.
THIS IS MORE LIKE A FAMILY than a big business corporation. Per
h n% that is why they say REQ has a soul! Perhaps that is why those who
AND IN THE FACTORY-do you know there are scores of men in the REQ
factories today, working o these latest REQ models, who worked on the
very first Reo2 Hundreds who have been here six to ten years.
50 THERE AGAIN WE CAN SAY "An we've learned we've kept" Every
man has become a specialists a IN expert at his particular task.
CONTRAST THAT with the kaleidoscope changes you We seer in this new
industry changes Sc. frequent and so radical that today you al find no
one Ito back up the guarantee of the car you bought yesterday.
known, That REQ guarantee, that like the REQ standard o which it is
based, never changes, never knows expedency, never rePudlates a promise
made by any REQ representative.
AND IT'S A MATTER OF PRIDE with u to know that REQ workmen
ar al exceptionally intelligent class of citizens. Compare the work such
men must turn ut with that of the initerate' unskiled types that populate
most factories.
II EVERY REQ WORKMAN KNOWS that an erroro r piece OF slip
dod work will inevitably be brought back to him. and it isn't fear that
acuates him in doing the best he can, it's pride-th pride that comes only
from long association with the same house and the same product and makes
the workman feel a kind of proprietary interest.
WE WISH YOU COULD COME and visit us at the REQ factory. Wish you
could talk with REQ workmen the rank and file as well as the directing
heads, You'd know then the reasons for the superior quality of Reos.
IF YOU COULD COME AND SEE-if every prospective buyer could visit
all factories and compare methods instead of prices and see the superior
quality of materials and of workmanship that goes into Reos well, we
never would be able to make enough REQ cars to 60 round.
BUT TO RETURN TO OUR TEXT, which was, how prices of these great
cars could be reduced at the same time that quality was improved.
REQ DEALERS ARE RESPONSIBLE-th the credit is theirs for the biggest
item" For, but for the unprecedented action and the hearty cooperation
your hands 1t these prices.
REQ MOTOR CAR co. OF NEW YORK
BROOK yN NEW YORK NEWARK
~ nm. ,n-s, ~ . Cs--& alp William ~