The Washington times., 1915-08-28
CHEVROLET BOOK
UNUSUAL IN STYLE
Story Of "49o" Car Is Told
In Semi-FIction Fashion
Through Dialogue.

The Chevrolet Company. through its
local representatives. the Henderson
Rowe company. IL distributing very
unusual booklet anent their "4S0.
Instead Of merely setting forth the
merits Of their car-catalogue fashion
they present the story In semi-fiction
style, the introduction leading to a
dialogue between the author w. c.
Durant. who Is one Of the builders, and
the prospective buyer.
It is unique and is proving It's worth
not only in consequent sales, but In the
increased demands on Henderson and
Rowe for copies. The story Is as fol-
lows:
The Story.
AS I settle down in my quiet office.
with no sound about me save the con-
slant and rapid ticking of about twen-
ty Underwoods. to write this interest
ing and thrilling story, am possessed
Of the firm and abiding conviction that
-Four Hundred and Ninety" f1gurative-
ly speaking. will be ono Of the events
Of my life.
Playwrights and authors Of long ex-
perience agree that every play and
story must be written around a naVe.
and the wise selection Of the nameOr
title is Of the utmost Importance. In
my case this has been no exception to
the rule. Not less than three score and
ten names have been suggested and
discussed. and the gentle reader
knoweth not what he has escaped.
ton in my own mind as to the suit.
ability, II not the originality Of the title
Of my story, I made inquiry Of a very
dear friend who had dropped in to bor-
row ten. He met me thus:
What Name Means.
He-You call 1t -Four Hundred and
Ninety" what does 1t mean?
Melt means $3.50. The price Of a
He-what are the general specif,ca-
Ms-wheelebese 1o2 inches; wheels 80
20-horsepower motor with magnetic;
capacity, five passengers.
He-What are its special features?
Me-The spring suspension. the steer
ing gear mechanism, the rear seat ar
rangement, the clutch collar, the hub
cap retainer. and the motor are unlike
those used on any other car built.
Tssi poubie0SStins e0osa sae 's sshoeEabsorbins
springs. re-enforced top and bottom OF
center leaf. Rides like a cradle and
holds the road at all speeds.
Advantages In Steering Gear.
He-what advantages in steering
gear?
Me-One Of the lightest. cheapest. and
most reliable steering gears ever ap-
Piled to q motor car. 1t may be con-
trolled with your little finger. It will
turn the car in twenty-foot circle. II
Is absolutely unlike anything ever used
In steering gear mechanism.
He-what novelty in rear seat Ar
Me-A section Of the back Of the rear
seat IL removable. permitting the per-
son occupying the center, sitting. to
relieve the hip and shoulder" wedge.
This allows a -and-a-half passen-
ger car to be converted into a five
passenger car with. comfortable seating
capacity.
He-How about the clutch collar7
Melt is worth It's weight in gold.
or deals In the Chevrolet car.
He-What about this hub cap retain
er?
Me-A neat and unusual device. per-
hitting quick attachment Of the hub car
and materially reducing the weight OF
the hub.
Some Notable Features.
He-Has the car any other notable
features?
Me-Yes. It has an all-steel body Will
flush sides and concealed hinges. Ths
doors fit like a glove and 30 do the
metal parts.
He-This all listens very we'll, bu
how does the -Four Hundred and Nine
ty" compare with others Of the sam'
MeIThe car will tell its own story. ,
can safely say that a pattern has beer
He-You have designed other goot
ssssd.rd, cars; II this up to your usual h'si
Me-"Feur Ninety. is my master
Mason, A. T. Sturt, John Trumble
Fred Hohensee and others. I did 1t al
He-Is it very speedy car?
Melt is; very. Fifty miles an hou
with ease. If you care to drive tina
He-win it climb hills?
Melt Is a wonderful hill climber.
He-Do you expect to continue thi
price indefinitely?
Me-No the price will be reduced a
economies in manufacture are obtained
He-I suppose you obtain enormou
SCOlOHiiCc Sou ASoSAA oAo paw
ton.
Memo. Beyond a certain poin
there Is no economy In volume.
Noticing that my friend ,appeare
somewhat worried excused him. anc
looking at my watch. concluded to ca
this the first chapter.
p. ST. forgot to say that the car ha
crown tenders and We get twenty-fou
miles to the gallon Of gasolene.
P. P. S.-I also forgot to say tha
where steel is part of the construction
Vanadium and nickel steels are used a
most exclusively in this car.
(To Be Continued In Our Nert)
No End To It..
Ending abruptly as 1t does. or mor
properly. ending the first installmer
with ITO be continued in our next ir
quiry was made OF Mr. Rowe as
what the author meant by this state
ment. Mr.. Rowe smiled. You can sa
for me-" he said. that there isn't an
end to the story Of the 'is0.' It's onl
conclusion is a logical one that any wis
buyer must ultimately reach"
Pacific Motor Classic
At Los Angeles Nov. 2
Los ANGELES. Ang. 2s.-The auto