The commercial. (Union City, Tenn.) 190?-193?, 1915-07-23
BIG REDUCTIONS CAUSE
OF GREAT ANNUAL SAVING
B. F. Goodrich Company save Pur-
chasers $25, ,0O0, 900 Year.

themselves, If figures compiled by
The B. F. Goodrich Company, show
ling the money tire purchasers have
lsaved since the PRONUNCIATION of that
company's "Fair-List" prices on Jan.
uary 81, last are to accepted as
even approximately correct-and
there appears to be no reason tC
doubt their accuracy.
'Tt is estimated by the Goodrich
Company" said an official of The B
F. Goodrich Company, Akron, Ohio
'that the saving to the users, be-
cause of the general reduction OF
prices which followed the publica-
tion of the 'Fair-List' will be no
less than $25, 900 a year. Ones
first thought is that these figures
cannot possibly be correct, but the
theory on which they are worked
out by the Goodrich people becomes
reasonable when it is explained.
This theory is interesting as we'll
as instructive. Investigation has
shown that there are in use in the
United States 1,623,555 cars which
are equipped with pneumatic tires.
! Estimating that each of these cars
will require at least one full set of
| tires every year and that the aver
age saving per tire owing to the
general reduction inaugurated by
the Goodrich Company on it's Safety
Treads is $3.50, it is found that
$25, 100000 is well within the total
saving that has been effected for
purchasers.
THAT the average saving of $3.50
per tire is a conservative estimate is
shown by glance at the table
which represents the reductions due
to the promulgation of the Goodrich
'Fir-List' This table shows the fol-
lowing reductions on Goodrich Safe
ty Tread Tires: Size 30x3, saving
$500; 3Ox3h, $3.50; 32x3 II,
$4.1O; 32x4, $3.50; 33x4, $5.25;
34x4, $50; 34x4k $7.7O; 35x4 ",
.$7.7O; 36x4h $S.4O; S7x5. $1O.55.
"On eight other widely advertised
makes of tires the reductions are ap-
proximately the same as on Good
rich Safety Treads, although some
of them apply to smooth tread tires
only, while the manufacturers have
not as yet met Goodrich prices on
non-skid tires. The reductions all
along the line, however, are suffi-
cient to give purchasers an average
saving of fully $3.50 per tire. If ac-
curate figures could be obtained it
would, no doubt, be found that the
average saving was considerably in
excess of the amount on which the
Goodrich estimate is based and that
the actual saving to tire users will
be much more than $25,000,000 a i
year
'In view $of the steadily increas-
ing prices of almost everything else,
the vast reduction in the prices of
tires is something for which car
owners have cause to be devoutly
thankful.
''It is interesting to note in this
that The B. F. Goodrich
Company has issued a challenge
which seems likely to put quietus
upon certain representations, or mis-
that have been go
ing the rounds since the 'Fair-List'
were announced. Charges
are made by the Goodrich Company
that tire manufacturers who could
not or would not meet the Goodrich
Fair-List' prices at the time of their
publication caused it to be stated
widely that Goodrich had been low
cred in quality and that they were
being made with fewer layers of ma
terial than they had contained prior
to the reduction of prices.
''In reply to this argument, the
Goodrich Company offers to pay the
lui1 price lOI any GOOuIlCn Od1Siy
Tread Tire sold since the publica-
ton of the 'Fair-List' on January 81,
1915, which when cut open shows
any reduction in quality, in number
Of layers of canvas, in thickness, or
quality of rubber, when compared
with any other Goodrich Non-Skid
made by us, and sold at our higher
prices current before the Goodrich
'Fair-List'' movement
''Tire users are authorized to ex- {
END this offer to any dealer or {
IL
"The positive statement is made
,y the Goodrich Company that the
Tres it is making and has been max
ng since the announcement of the
Fair-List' propaganda are better
han any fabric tires that it or any {
ther manufacturer ever produced Is
'efore, which, apparently, is broad