The Anderson daily intelligencer. [volume] (Anderson, S.C.) 1914-1915, 1915-02-19

often. but that he Wax OF the opinion
that monthly. 1t would pay.eyery mer.
chant in town. Mr.. Sol Lesser, caught
tie idea of getting the combfI}ed pul.
ling power of all the merchanta TO get
big trading day on one day every
month, and that's the best part OF the
Dollar Day scheme
MIR. Walter n. Reese remarked
about IL O'Clock yesterday morning.
that the Dollar Day scheme had GER
tainly proven very pleasant sur
prise TO him.. That they had to re-
plenish their show window several
times already; and later I'm the day
NJ. r. Cochran stated N they were
amazed mt the results = ,tained. That
the firm of Walter II. Reese e. Go.
could be counted on 10 enter another
Dollar Day almost any time.
Mr.. Max Geisberg of the firm of ID.
Geisberg told n reporter for The In
telligencer that their first Dollar Day
had proven huge success; that they
would be heartily In favor OF repeat
ing the performance ut an early date.
Mr. Geisierg stated further, that while
he had expected some business from
this advertising stunt. that he had not
anticipated any such results as they
had obtained. You can put me down
as heartily In favor of the Dollar Day
scheme.
Mr.. r, w. Tribble stated that he
had received Il phone message from a
customer who had been dickerinR with
linn for several days about purchas-
ing an overcoat. Thursday asking him
II he could get that ovcrcoat which
lie had been trying to buy for several
days for one dollar less than ii had
been formerly priced to him, and being
told that he could IL he bought it Dol
lar Day, the sale was made. This with
others somewhat similar about con
vincing Mr.. Tribble that Dollar Days
wree paying propositions. Mr.. Tribble
had good days sales.
Mr.. Harry Geisberg reported a good
days sales yesterday; and stated that
he noticed several new faces in his
store yesterday, and naturally con-
cIuded after their asking for the spec
cihc bargains advertised, that they
came as a direct result of the Dollar
Day advertising proposition.
Uncle ,Jno." Austin as he Is affec-
tionately called by his many, many
friends stated that he had had a pret-
ty good days sales: that he attributed
1t to Dollar Day entirely. Mr.. Austin
sal d that among his first customers
was man who wanted some of those
twenty for n dollar pairs of stock
ings. This man bought several dollars
worth of other II rchandise besides
the advertised articles.
There were several other merchants
who participated. in the Dollar Day
sale. but whom the reporter failed
to interview. but 1t Is known In O gem
oral way, that each one of them was
we'll pleased with their first Dollar
Day sale; and all OF them wish to
make 1t O monthly affair.
'e In another column will be found
mention of those tags from the bal
1oons which have been returned and
redeemed, that The Inteliigencer has
beeni advised Of; there are several in
icidents Connected with the finding,
and return sof some, Of them quite In
teresting, indeed.
- This story would hardly he fair to
the merchants participating In the
Dollar Day Just closed, without stat
siis In the IIitst positive language, that
the, values they gave the people of An
dnrson were. in the mP.n. exceptional
bargains indeed. They grasped the
idea of Dollar Day. and instead of
trying to fake the public, they gave
extraordinary values, in almost every
instance. The sales were pretty well
advertised, but In the final analysis,
the merchants made good" by giy-
lag the people tremendous values for
their money.
With the enthusiastic support prom
ised by the merchants who particle
pated in ANdefson's frs. Dollar Day,
the ad nan feels that he can do moth