Bismarck daily tribune. [volume] (Bismarck, Dakota [N.D.]) 1881-1916, 1915-06-26
EDITORS HAVE
4 Good TIME
ACROSS RIVER
Mandan Entertaining North Da-
kota Press Association in
Fine Style.
MANY FINE TALKS
ON THE PROGRAM.
Editors and Newspaper Owners
Swap Talk at Midsummer
Meeting.

,Mandan, N. D., June 25.-The North
Dakota Press association opened its
meeting yesterday morning at the
Commercial club, the headquarters Of
the association. About 100 gathered
when the initial business session was
called to order. President w. A.
Lanterman gave the address of well
come. He referred to the changes
which have taken place in Mandan
and western North Dakota in the last
80 years or so. The development
made possible by the coming OF the
railroads was referred to,also the
changes in industry. First, the cattle
men we're encouraged, then the grow
ers Of wheat and other grains, and
lastly, the dairy and poultry men.
Mandan now has creamery, making
5000 pounds of butter day, and the
egg business has seen gradual in
crease, until today it amounts to a
thriving business. The editors have
shared in the ups and downs OF all
these formative years, and deserve
much credit for what they have done
for the state. He welcomed all to the
city of IMandan, with it's open door Of
hospitality for all.
Charmley Responds.
The response was made by John
T. Charmley Of Mott. editor of the
Mott Spotlight Mr. Charmley refer
r-d in humorous manner to the
various advantages enjoyed by Man
dan, and spoke of how glad the asso-
citation was to hold it's meeting in that
city. Editor J. H. McGarry of Alex
andria was named as secretary to sue
ceed w. H. Francis of Velva, who re-
signed The appointment made by
President =. L. Richter was received
with general favor, and had the en-.
dorsement of practically all of the
delegates. Mr.. McGarry has been a
newspaper man in North Dakota for
a great many years, and is one of the
stanchest workers in the state.
On the memorial committee named
by President Richter, all three are
past presidents of the state associa-
, ton: N. ID. Black, Grand Forks; p.
R. Trubshaw. Valley City, and G. d.
Colcord of 'Minot. Those named on
the resolutions committee were: J.
M. Connolly of New England, Dave
Carlson of Towner, and J. c.. Schlep'
pergrel Of HaZen.
Afternoon Session.
At the afternoon session splendid
paper was read by Editor J. NJ. Con-
molly of New England, who spoke up
on equality Circulation, or Quality vs..
Quantity Circulation" Mr. Connolly
said, in part:
equality Circulation" l take to
mean clean list Of subscribers. who
take a newspaper for the newspaper
itself and are willing to plank down
the cash in advance for it. 1t is the
kind Of circulation that every news
paper in the state OF North Dakota
should have and could have if the
editors and publishers would play fair
With their subscribers, with their ad-
vertisers and with themselves.
The only way to have Quality Cir
culation is to have Quality News
paper!
The editor or publisher who is sat
isfied to give his subscribers just
their moneys worth, and no more.
will never be troubled with Quality
Circulation (His heart is not in
the right place.l
But-the> newspaper man who will
give them little more than their
moneys worth, and give it to them
every day or every week in the year
has no one to blame but himself if
he does not have Quality list.
Too many editors are willing to let
themselves believe that they are do
ing great work in educating the peo
pie, when, as matter of fact, they
are letting. their subscribers educate
them in the matter of paying sub
scriptions whenever they please, in
stead of when it pleases the editor.
This is a case where the publisher is
not playing fair with himself. He |
has delivered the goods and not in
sisted upon having the cash for it. |
Ayers on Circulation.
M, L. Ayers, editor Of the Dickin.
son Press, gave an excellent paper |
on "Circulation-How to Get 1t and
How to Hold IT." He said the follow.
ing significant words:
There are exceptions to prove the
rule, but, generally speaking, the best
newspapers secure the best advertis-
ing and live, snappy advertising |
makes good paper better and more
people subscribe for the paper; then
the wheel takes another turn with
- larger circulation, more valuable
advertising space and a still better |
paper" and 50 on up the ladder OF
values indefinitely
Il But 1t is circulation that starts
the endless chain.
Nobody knows the circulation value
Of q paper better than the foreign
advertiser. Sometimes it seems that
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