Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-02-22

lnent at the CneStnut street opera
House beginning Monday, March /. This
will mark Its initial presentation any
where in the world. The picture was
staged in Rome amid the original sur
roundngs of the famous story. The
photoplay is unusually timely in that 1t
shows scenes that have recently figured
in the Italian earthquakes.
For this attraction n new scale of
prices will go into effect at the Opera
House on account of the magnitude and
tho expense of the production. The even
ing prices will be 10. q and 30 cents and
tho afternoon prices 10, 10 and 20 cents.
All except the 10-cent seats Will be re-
served and performances will be given
twice daily. commencing at 1880 and 1880
p. IN.
Lubin Will Continue Serial Releases
I'VE most certainly shalt" was the
emphatic response of Ira NJ. Lowry. gem
eral manager Of the Iubin Company to
an inquiry as to whether his company
would continue the release of serial
stories "The series and the serial have
become as important in the picture busi-
ness as they are In the magazine world,
and should occupy the same relation to
other forms of releases as is borne by
instalment stories to the other features
OF good magazines. 1t was to meet an
obvious need and in compliance with
strong demand that the Lubin Company
released and this information Will be
Adventurer,' In 10 single-reel install
ments, one each week. OF course, we
had an exceptionally good story pro-
duced by a star cast, but the success of
the serial exceeded even our expectations.
and most emphatically confirmed our
theory that a serial should be released In
slngle-reel instalments, and should not
be drawn out to undue length.
81 may say here that great many per-
an Ilya hnyH a n
II is that a serial be a really good story.
OF course, II is most desirable that every
subject, whether IL be a half-reel or five
reels be a good story, but should II un'
fortunately happen that house shows
one Aim without particular strength, nt
permanent harm Is done-it is soon over
with and good stories, which have pre-
ceded and will Immediately follow. will
cause It to be forgotten-it is passing
incident on the other hand. if a serial
story is poor, people Will actually Keep
away from the house showing 1t. We
have learned much through experience
with our two instalment stories already
released, and this information will be
applied to the advantage of the third
aerial which will Immediately follow.
Patsy Bolivar But just at this time
do not wish to go into details concerning
the new subject. beyond saying that 1t
will consist of l5 single-reel instalments,
released at the rate of one each week.
that IL will be produced by an excep-
tionaIly strong cast of popular players.
and that II was written by Emmett
Campbell Hall. The title of the new
serial is THE Road o. Strife"
Miss Dorcas ]. Haas is at 1t again,
with the third instalment of her movie
poem, which follows;
A DREAM
1 was kidnapped by the Villain
And force don the humps
or camel's back
oh, my-but the bumpsl
The Hero rescued me,
And oh, what a surprise!
He asked me to marry him
Next day. at Sunsrise.
MY Hero one
That every knows
The funny man Chaplin,
OF the picture shows,
was greatly amazed
And gave loud scream
When all OF a sudden
/ knew II was dream.
And there may be more to come, for
all we know.