The Pensacola journal. (Pensacola, Fla.) 1898-1985, 1915-09-29
Psychological Movement
For Tourist Travel.

country was the time so proIitious
| for developing the tourist business of
the South as at present. Hundreds Of
thousands Of people accustomed to
visit Europe have been debarrec from
that privilege by the war. Last win
| ter many of them went South, and
| thus to some extent offset the fail
ure Of those who have been accus-
toned to go South, but who were kept
away by reason of business condi-
tions, says the Manufacturers Rec
ord. The business uncertainty and
1.-THE financial depression of last winter
are passing away. The immense
grain crops Of the West, which
have commanded unusually high
prices, and the remarkable activity
In iron and steel and kindred
Interests, have brought about a
Igreat plethora Of surplus nlorley in
Those sections such as has not been
known for many years. This makes
lit possible for people to travel more
freely than ever before, and, as they
cannot visit Europe, this is Of all
times the psychological tfmea for a
great campaign on the part Of the
railroads, hotels and all others to
i turn to the South larger tourist
i travel than this section has hereto
fore known.
II This campaign should be inaugural
ed Immediately and carried forward
on large scale, for when the war is
over hundred of thousands Of tourists
Twill seek Europe to visit its battle
fields, and the time will then be less
propitiOus for developing tourist bust
mess to the South than is the present
Il The Manufacturers Record would
like to see every railroad, every tour
, list hotel and every town having IA
Ecilities for developing tourist bust
! mess arrange bys the broadcast posi-
! Ible campaign to turn the thoughts o.
: the people of the North and thu
West to the South, so that in advance
III Of the coming Of the winter thous
] ands who have not heretofore spen
their winters in the South viii make
5 their plans to do SO. We believe tina
4 the railroads and hotels of the Soutl
$ ought to advertise far more broad,
: in the foremost publications of tn
/ country than they have ever done, il
!. order to quicken the interest in tn
) tourist business and to start tn
' movement Southwark.
d No niggardiy campaign is worth
r of the occasion. This lisa time whe,
: the South, and the railroads, and tn
: hotels Of the South ought to mate
: by their broad and liberal work tn
3 wonderful advertising which for year
has been done by the Pacific Coas
: and the railroads Of that section.
y The Department of the Interior ha
f issued bulletin pointing out tn
Is enormous saving to the country dun
Ie ing the present war by reason of tn
II inability of Americans to Wis
= Europe. Attention is called to tn
estimate Of the Wall Street Journ:
to the effect that in ordinary time
) about 100000 Americans go abroa
= each year, and for passage none
= alone pay nearly $87, 100000. It
!. estimated that counting from tn
= small expenditures made by people {
very moderate means who go
,s Europe for a brief stay, all the wa
q up to the extravagant expenditure
Eof multi-millionaires and their heay
purchases abroad, 1t is within bound
:, to figure up that the total amour
thus spent abroad by American tou
lists may run up to $500, 100000
year. To this it is added:
OF course, nothing approaching tn
!. saving is being spent on America
scenery this summer; at least, hoy
ever, it is being kept in America.
These facts only emphasize VIII
we have repeatedly been urging up,
rs the hotels and railroads and Ell bus
ct ness interests in the South, viz: tn
n this section should make such car
re paign as it has never made before f
rs. developing an immense tourist btu
ut ness this winter. The time is ri
g. right now for big, broad work.