Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-09-11
REQ ANNOUNCES
PRICE REDUCTION
REQ the Fifth Retains Its Standard
Qualities and New Six Is a
Strikingly Beautiful Car

Just as certain events in the f1nan-
cial and sporting world have come to
be looked upon as indicating the trend
OF things for the coming year, so the
annual announcements of the REQ
Motor Car Company is considered by
experienced motorists and those in the
automobile trade.
One reason for this is undoubtedly
the fact that the REQ Company in
variably makes its announcements in
September whereas others are usually
made in June.
The other reason is the enviable
position the REQ occupies in the in
dustry; it's stability Cone of the strong
est financially, and the fact that REQ
values as announced from time to
time go a long way toward setting the
standards.
This year, perhaps more than ever
before, motorists have looked Tor
ward to the REQ announcement and
there has been considerable discussion
as to whether this conservative con-
cern would announce any radically
new models or would stick to types
of cars that have become recognized
as standard.
Few in the trade expected REQ to
join the radicals REQ success, based
on what might be termed ultra-con-
servatism. had been so remarkable
that few expected any departure from
the beaten course.
The expected has happened. The
REQ announcement made throughout
the United States this Saturday and
Sunday. the 18th and 18th, will un-
doubtedly create a tremendous sensa-
= ~
radically new features in the two
models. The sensation is found in
the tremendously low price for next
years Reos, coupled with the mani
fest improvements and refinementn
in both of them.
To predict which of the two REQ
models will be the leader for the
coming year would be impossible.
Last year there was no '1eader" in the
REQ line. The two models, the ia
NOUS REQ the Fifth, and the REQ Six
seemed to run neck and neck.
From the outside it might have
looked as if the six had a little lead
because the output of that model was
sold August l while REQ the Firth
continued to August 20. That did not,
however, indicate greater relative
demand than for the four. 1t simply
proved that the company very greatly
underestimated the demand for the
six, while feeling confident of that for
REQ the Fifth, the Incompatible
four" which is now the Oldest four
cylinder car in America.
REQ the Fifth has been made in
essentially the same form for now FIVE
years. That it has survived the on
slaughts of radicalism and experiment
tation, and one new model after an
other is the best evidence OF its
quality.
Last Sunday the REQ company made
one of the most remarkable announce
ments which has ever been made by
any manufacturer. That was to the
effect that To day there isn't a new
REQ automobile of any model for sale
in the world" At the time this an
nouncement is made the status Is still
the same, although deliveries Of deal
ers' demonstrators will commence in
the next Few days.
After reading the descriptions and
specifications OF the two new models
and considering the price one is forced
to the conclusion that those who want
Reos next year will have to hurry"
The new REQ Six is a strikingly
beautiful car. 1t is one OF the best
examples of the internationally pop
ular sheer line type, and the REQ
designers have caught the spirit and
developed this graceful type of body
to a remarkable degree.
Notable among the improvements
this year is the longer wheel base (126
inches). which makes 1t a full seven
passenger car. where 1t was formerly
FIVE; increase of tire sizes to Az
inches; mounting of instruments on
the steering post instead of on the
cowl board where they formerly were; /;
the change from worm to chain drive
in the electric starter; divided front
seats, heretofore a feature in cars of
very high price, and finally, the thief
proof locking device. which will bring
joy to the heart of every motorist.
There have been innumerable at
tempts and countless patents issued
upon devices for locking an automo-
bile so 1t could not be driven away by
any other than its owner. None of
them. so far as we know. has been a
success.
On account OF the unique REQ con-
troll system the REQ engineers have
found it possible to trebly lock the
car In other words, by one operation
the transmission is locked in neutral
poUition, the electric power is locked
so 1t is imperative and floor boards
are locked down so that the parts
cannot be gotten at.
This same feature is in REQ the
Fifth, as are also several of the i'm
| provements. such as instruments on
| the steering post, new tire holder,
improved starting device and others.
The same distinctive REQ radiator
with the gracefully curved visor has
| been retained. but this year the cellu-
| lar section is black instead of alumni
mum -colored as formerly and is much
more distinctive and in tune with the
times-as are all other features of
both models.