El Paso herald. (El Paso, Tex.) 1901-1931, 1915-11-01
VALUE Of MOVIE
IN ADVERTISING
Developed to Its Greatest
Extent at the Panama
Pacific Exposition.

The value of motion picture film as
a factor in public education is just
beginning to be appreciated. nOtwith-
standing the fact that as a species Of
entertainment il has been been before
the public for fully twenty-five years.
At the Panama-Pacific exposition
in san Francisco this summer moving
picture films were used TO demonstrate
all sorts Of things in is state and for
elGn buildings and exposition palaces
More than 153. 900 feet of film We're
used to tell the story of the worlds
work TO the hundreds OF thousands of
visitors who patronized the fair
Government Has Films
The United States government. too.
has relied upon the motion pictMN for
the purpose of showing the.FvOrk. of
Its many departments - AMONG the
pictures shown by the latter AT san
Francisco are two films of 1000 feet
each, of interest to Fl Paso. one show
ing the work OF construction of the
Elephant Butte dam and the other
showing scenes in the irrigated val
leys below the dam as well as in Las
Cruces and in FL PasO-
New Picture * Need ID.
In orOer TO be able 10 take advan-
tage of the public interest which has
been created. by the California eNposi-
tiOnS. IN the moving picture as an ed
ucatiOnal factor the FL PlsO chamber
OF commerce is DESTROYS of having made
a 5000 or $500 foot film. descriptive
Of every phase Of life in this city as
well as the big buildings paved
streets, beautiful parks and many
great Industries. which may be carried
about the country during the cOnven-
ton season Of 1916, by the representa-
tives OF various FL Paso organizations
who may attend national gatherings Of
their respective orders
Many Film Fans In Fl Paso.
In order to stimulate desire on the
part of those who have ideas for NOV
ing picture films to put those ideas
into scenario form The Herald
offered a prize OF SIS to be given to
the FL Pasoan who submits the
scenario which Will be selected by the
judges, appointed by the chamber of
commerce. as best calculated TO carry
out the idea Of that body to secure
film which. while having plot and in
terest to hold the spectator VIII ad-
vertise the city and its advantages
from any point Of view
Deems Of scenarios were submitted
in the contest and the award viii be
announced as soon rs the committee
from the chamber Of commerce makes
a decision Z J. Burrud. who IS to
make the pictures. expects to begin his
work immediately
Many Manuscripts.
While the great majority OF the
writer's are FL Pasoans. many man
uscripts came by mail from writers liv-
ing in surrounding towns
10 had been hoped 10 be able TO an
nOunce the winner of the contest in to-
DAYS issue of The Herald. but. owing TO
the great number of scenarios to be
read and passed upon the judges say
they will not be ready TO reach a de
cisiOn and announce the name of the
writer OF the prize winning scenario
earliest and the time may be extended
to Saturday or even next Monday
Nearly 100 scenarios are in hand and
many of them have so much merit that
g N nv
member of the jury and even then IL Is
believed the advice of experts in the
movie world may require TO be called
in in order that no injustice be done
Much TnIent Here.
From every point of view the contest
has been remarkable, but particularly
ia the number Of scenarios Of merit
submitted II is among the possibilities
that some Of the best stories submitted
may have TO be rejected because of the
expense which their production would
entail. Before arriving al that decision.
however. the judges viii consult with
the directors Of the chamber of com
merce with a view toward contriving TO
meet that difficulty
Ten OF u Of the stories sent in might
easily be changed in some slight par
ticulars and be submitted to some Of
the motion picture producers Of the
country with good chance that they
would be accepted for the regular cir
cults
one Of the most pleasing results OF ,
the contest is the learning that there
is so much talent in the scenario writing
line in, FL Paso.
The chamber of commerce is desir-
Gus of getting the best possible idea
for a picture which viii advertise the
city to the thousands who Will see II
at Philadelphia, on the occasion Of the
visit Of the Adclub: at Baltimore. when
the Elks gather there, at Mcoseheart,
on th.. occasion of the meeting of the
supreme lodge Of Moose; at Buffalo ,
when the Shriners reach that oasis at
Cincinnati. when the Rotarians rotate,
and I'm countless other places where ad- &
vertisiuE men of the chamber Of com
merce may 20 in their efforts to find
the right kind Of settlers for the fer
tile lands Of the valleys under the Ele-
phant Butte project