The Bridgeport evening farmer., 1915-04-21
eBy c. c. Rosewater)

A movement of interest which has gained considerable headway, partic- u1arly in the Central West. with the 1audable purpose of relieving present depressed business and industrial con- ditions, which was favorably conmen- ted upon by President Wilson in his the chairman of the governing com rnittee of the Omaha .Commercial club
 The feeling is very general that there are now no real obstacles in the way of the resumption of active busi- ness in this. country. Everybody knows too, that the way to resume
 business is to resume. That, how ever is easy to say. but difficult to accomplish. The question ~revolves i itself to, how can the wheels be set in motion.
 The opinion of one group, the Az rfcultura1 Publishers Association, the publishers of the farm publications of the United States is, that the farm CT, who is just disposing of the big gest and highest priced crop eyer raised in this country. is the key to the situation. They have consequent l ly started 4he .sBuy-It-Now'' cam paign.
 This campaign, unique in character, 1 has attracted the attention of the leading industries of the United States and has been accorded the most fa- vorabIe attention by the highest ofh- cia1s Of the government,
 N The fact that President Wilson in his Indianapolis address, referred in no uncertain way to the Buy It Now campaign and gave his unequivocal endorsement of the propaganda is a tribute to it's soundness. Supplement- | of. the governors Of the farming states have added their approval, which they have strengthened by a general appeal to the people of their
 states to respond.
 The campaign has met with sponta- l neous approvaal. Bushes interests 1 of every description have taken up the campaign. The railroads of the Uni ted States have entered the spirit of l it, not only by assisting in making the lcampaign known throughout the
 country, but also by placing large publishers organizations, commercial clubs in truth every sort of public | organization has pledged it's active | operation which has had the cam paign called to it's attention. In Ispreadkng the appeal to tBuy It l United States with publicity avenues at it's disposal, is assisting in preach ing the gospel of s'Buy~It Now. 1 Evolution of Campaign. l The campaign, when originally
 launched, had for it's purpose the ap- peal to farmers, who, today are more prosperous than ever in their history, I Eto buy now those things which they must of necessity buy during the spring 1 months That the farmers of the l United States are the most prosperous people today is generally admitted ! in statistics recently published by the Limited States government which state that the value of all crops was eighty
 three million dollars in excess Of that of last year.
 Recognizing that with this condi- ton prevailing, which included the higher price of all crops. that the far lmer of the country was in better fn-
 ancia1 condition than other captains I jof industry, general business through fstimulus to set the w-leels in motion, I the farm papers conceived and inau- l gurated the Buy It Now campaign, l with the idea of directing the appeal
 to the farmers only
 I No sooner, however, was the cam lpaign broached. than it was seen that I a campaign of such far-reaching ben l efits, should it be favorab1y received,
 should be directed to all. of the people sE of the United States. The suggestion I was accepted by the committee in I charge of the papers campaign, and plans were immediately placed under 1 headway to make it general, with the daily and weekly press of the United
 States carrying the gospel to those l who would not be reached by the far
 rners' papers of the country.
 Aid to Industries.
 l The argume ent of the Buy It Now
 campaign was to. buy those. things
 actually needed; factories throughout i the country, now idle or working on
 part time, would be permitted to run l full time and that as a consequence
 many men now out of employment would be given work and enabled to sl provide the necessities for their fanni- I lies who were actually dependent upon 1 the various communities of the United l States. As a result of such buying, millions of dollars will be placed into I immediate circulation, which other sf wise will lie idle for many months. s It is generally recognized that the H tendency of the American people, as well as other countries, is to delay buying as long as possible and then tc defer payment as long as permitted
 Such tactics should be discouraged or
 rather the opposite should prevail. IT
 making the 'sBuy It Now appeal. the committee insisted upon two facts
 suppIem enting the Buy It Now: Not l to buy things not necessary. Not tc buy indiscrininate1y. With this triple appeal, the campaign was launched from Omaha through the Associated Press, the metrop olitan dailies enthu l siastically supporting it editorially and through their news columns. The
 weekly papers of Nebraska took uI
 the campaign at the same time and
 later the weekly papers of other states
 are being added to tne forces at work \ The agricultural papers have begun
 their course in suggestion through
 their news and editorial columns.
 Response Gratifying.
 The response was general, but es- peciaIly have the papers of the Mis-.