The Richmond Virginian. (Richmond, Va.) 1910-1920, 1915-03-21
IN BUSIN 8 s
CONDITIONS REFLECTED IN
GROWTH OF NEW FIRM.
PROVING POPULAR
PIANO CORPORATION,
UNDER M A N A G e MEST OF
WE'LL KNOWN PIANO MAN,
PROVIDES EVERY PLEASURE.
FOR MUSIC LOVER

with one on the M st modern and
complete equipments. the most hand
somely appointed salesrooms and mu-
sic booths. splendid stock OF fine
toned and beautifully finished instru-
ments. capable and efficient sales
and workroom force. and an ap-
proved business policy that is bound
TO prove popular, the Colonial Pr
ano Corporation. of this city, is maxi
ing strong its bid for the patronage
of the artistic and music loving peo-
pie OF Richmond and the surrounding
territory from which the concerns
trade Is drawn.
The Colonial Piano Corporation.
with Its Offices and salesrooms at 2o5
East Broad Street, is the successor
to the Crafts Piano Company. and
began business here on January 8.
this year Though little more than
two months have passed since the be-
ginning was made, the company IL
already firmly established and the
growth OF business volume has been
little short NJ phenomenal. 1t speaks
well for the general Improvement
noted In business conditions in this
section as the Improvement OF condi-
lions sooner or later lis reflected In
the development ~ trade among those
whose desires. rather than wants
turn them to music.
strong Personnel.
The personnel of the Colonial Pr
ano Corporations directorate. man
agement and actual conduct of the
business In all its departments is OF
the highest type. being made up OF
men who are capable. experienced
at.d ettlcieat The line OF pianos
handled is that of the well known
Jesse French 4 Sons Company. Of
New Castle, Ind. the other varieties
r.F ts,a Of
the foremost mapufacturers. and the
popular Grafannia. OF the Columbia
Company, is handled. There liz in
stock also a fun line of records.
player piano music rolls and sheet
music, The stock Is large. represen-
tative of the leading publishers and
producers. and it Is constantly Kept
up-to-date.
H. Edgar French vice. president Of
the French piano Company. Is presi-
dent of the Colonial Piano Corpora
ffon The other officers are c. II
Piummer, attorney OF the National
Bank Of Petersburg, vice-president;
r o. Br1mmund, of the Broadway
National Bank. OF Richmond. treasu-
rer, and j. F. Lee. probably the best
known man In the piano business In
Richmond. secretary and general
manager.
Mr.. Lee has been In the piano bust
ness In this city for the last fifteen
years. Since 1911 he has been as-
ISOLATED with the Crafts Piano Com
pany, and. for about one year and n
half of his latter period, he was
manager OF the Crafts store In Pc
tersburs. Mr. Lee returned to Rich
mond last year and was again ASSOC
ciated with the Crafts store here.
When the Colonial Piano Corporation
was formed for the purpose of buy
Ling ont and taking over the bankrupt
Crafts concern. he was active In the
Organization. and when business was
begun by the new concern he be-
came its active head. President
French was here from New Castle
at the time of the beginning of bust
ness and he showed much interest In
this city and was enthusiastic at the
outlook for a successful business in
Richmond
Robert L. AGREE. whose reputation
In Richmond as a tuner and repair
man Ii well and favorably known.
Dc In charge of the tuning. repairing
and refinish.ng department, which
has large and light quarters on the
third floor of the building. The equip
ment of the workroom liz modern in
every detail. and 1t Is possible to
build n n ew piano in this workroom.
Every instrument that Ia received by
tha eh,nnany ia mt into such condi-
t;nr thai n fs practically new when
II Is again put into stock. The new
I. o. saer thai thsv are ~ the same
r.rsact Condition. A. whan they leave
ire factory. such inspections being
rnr the purpose OF being assured that
REORGANIZATION has in no wav affect
a. their superior quality ana tone.
The -workroom force employed bv
M. Acree are experienced ana cam
abs men.
The saIesroems are under the d.
rectIon Of G Ed Weitzle, the Graf
anola department is in charge OF J.