davidaulloa/AmericanStories huggingface dataset:
New-York tribune., 1915-03-14

1914.
45th ST., 305 to 317 West, 6-story
fathouse, 115x87 feet; owner, Vim
cent Astor; architects, Tracy &
Swarthout; sl65,OOO
Sth av, 95l to 965. 1-story open air
theatre and store, 20x55; owner,
Van-Kelton Amusement Corp, Anne
dee Van Buren,. president, 90 Clare
mont ay; architect, Benz. w. Lew
ton; $1,000
Sth ay., 1918 northwest corner of
4sth ST.. 4-story brick stores and
hotels, 25xl00 feet; owner, Patrick
j. McGuinness. 6S1 9Th av.; architect,
Clarence L. Sefert; $4,000
5ls, ST, 357 and $50 West, a 6story
brick tenement, 56x86 feet; owner,
4sth Street Co., $50 West Add ST.;
architects, Gronenberg & Leuchtag;
$4,000
1lth av., S37, southwest corner of 57th
street, n 5-story brick store and loft
building. 25xl00 feet; owner. John
Mullen, 30l West 9th ST.; architect,
Sloan & Kilgour; $4,000
11th av., 7i6, southeast corner OF 53d
ST., 7-story brick fireproof factory, 80
MOB feet; owner and architect, Will
lam Emerson, 6 East 10th St; $4,000
45th ST., 354 West, 3-story electrical
transforming sub-station. 24xl00 feet;
owner, United Electric Light & Pow
er Co., 1870 East 18th ST.; architect,
W. f. Mccoy; s65000
55th St, 44l and 443 West. 16 story
brick store, Offices and lofts, 45xlOO
feet; owner, Aida Beekman Emmet;
architect, Henry b. Herts; sls0,000
Tenth av., 1853, story fathouse, 25xl00
feet; owner, 75l Tenth Av. Co, Jacob
l.. Friedman. president. 3l9 East 22d
St; architect, George T. Pelham,
Eleventh av., 5sl to sos, 3 story brick
warehouse, 75xl00 feet owner,
Charles F. Bauerdorf. III Broadway;
architects, Mulliken & Moeller. --
52d St. sos West, story brick factory,
3lxl00 feet; owner. Jacob II. Becker.
767 Tenth av.; architect, George J.
HaruWay ........... 'S-0iuOO
1913.
42d ST.. 4O3 and 405 West, story hotel,
3sxl00 feet; owner, William J.
New-York tribune., 1915-03-14

9th St, 5l7 and 5l9 West, one story
brick taxicab inspection building, so
x200 feet owner. Jonas We'll and
others, and 7 Beekman ST.; archi-
tect, Chas. b. Meyers; $4,000
57th St, 553 and 555 West, four story
brick storage and factory, 5Ox95 feet;
owner, Morris B. Baer, 60 Liberty
St; architect, Herbert NJ. Baer;
$4,000
11th av., SIC, one story brick sto: age,
l49xl7 feet; owner, William C. Du-
rant, Sl6 llth av.; architect, John L.
Coven; $500
AID St, 529 to 549 West, and 43d St,
532 TO 542 West, six story brick
warehouse, 175x200.l0 feet; owner,
Archibald d. Russell, Princeton, n.
j.; architect, L. c. Holden; $780, 900
AID St, .34S West, two story auto re-
pair shop. 25x95 feet; owner. Fred
erlck Is. Sewall, 1888 Broadway: ar
chitects, Wallis & Goodwillie; $4,000
44th ST., 408 and 4l0 West; 6 story
brick and stone dwelling, 50x875
feet; owner, Schanous & Rott;
architect, c. b. Meyers; $4,000
44th ST., 425 and APT West; 5 story
fathouse, 50xS8.4 feet; owner, Cath
crime c. D. Rogers, 30 West 57th
st; architect, G. Atterbury; $4,000
46th ST., 6l6 to go West; 4 story brick
storage warehouse, 75x100.5 feet;
owner, 6l6 and go West 46th Street
Realty Company, A. r. S. Nutting,
president, Dublin, Ireland; architect.
Thomas J. HUFF; 500 900
47th ST., 525 TO 53l West; 6 story fat
house, 100xSs.5 feet; owner, Hartley
Open Stair Tenement Company, 20
Broad ST.; architects, Henry A.
Smith and William P. Miller;
$4,000
56th ST., south side, $50 feet west of
Eleventh av.; two story brick stable,
50xl27xl24.3 feet; owner, P. Brady
& Son Co, 552 West 5sth ST.; archi-
tect. F. Baylies; $4,000
56th ST., 500 20 606 West; four story
brick stable, 75.5xl5O feet; owner,
Sheffield Farms, Slawson Decker
Company; architect, Frank A. Rooke;
$4,000
9th ST., 6lO to GIG West; 4 story
New-York tribune., 1915-03-14
Cillies and Campbell Design
ing More Freeport
Houses.

Robert C. Gillies and John Campbell,
both residents of Freeport, Long ISL
and. who erected ten houses IN the
town last fall, are planning TO -L ereet
more houses there this year. Their
houses are on the south side of Porter
field Place, beginning at Madison Ave
nve and running west. They are on
the highest ground in I. the vicinity a..
Henry Dale, jr, manager OF ,sne tne
Gillies-Campbell properties, thinks mat
many homeseekers will be attracted to
Freeport this year. As to, Why Free rec,
port appeals to hundreds Of s.f,,1, New York *
business men, he says; "Freeport IS
an ideal town of about 10000 popula-
ton. The advantages of living in such
a place cannot be told in few words;
thew are too numerous. 1t is a health
full place, accessibly located and pro- pro,
gressive. The stores are better than
IN most suburban towns. Furthermore,
there are free deliveries from the large
New York City stores TO all doors. The
New-York tribune., 1915-03-14

A popular all-year home town in the
committing zone of Long Island is the
little village of Queens, just east OF
Jamaica. This village is in the bor-
ough of Queens and a part Of the
greater city, and therefore enjoys city
conveniences.
It is surprising that this historic
and picturesque place is not better
known, but there are signs on all sides
that il is becoming more familiar and
more appreciated TO hundreds of per-
sons who for years have lived in the
thickly populated home centres OF the
metropolis.
Within recent years there have prob
ably been built in the village of Queens
more houses than the village ever mad
before in its history.
The Queens Court Realty Company
has done much in the time in question
to add to the attractiveness OF the
place, Three or four years ago TINS
company took over a farm of about
forty acres and soon afterward began
the development Of the property into
high class detached suburban houses.
II has built forty-three houses in a
little more than three years, all OF
which have been sold at prices rang
ing from $500 to $4,000, and 1t mas
prepared the entire tract into home
sites for immediate improvement. The
average sales price Of its lots is S7OO'
and for that sum the buyer gets lot
with many improvements. The proper
ties are sold on what is known as easy
terms. There are some houses IN this
nice development costing conslderaoly
more than $4,000, one OF them belng
the home of DR.. Otto Stumpf.
At Greed and Fulton Streets this en-
terprising company has erected the
Queens Court apartment house. 1t was
completed some months ago and is
double house Of two stories, with
stores, with a frontage of 45 feet and
depth of 65 feet, and having a rear eX-
tesion of 80 square feet.
The suites of the apartment mouse
are divided into six roms and Dath,
The house is steam heated and has all
other improvements. The rentals aver
age from S25 to $40 month.
"There are quite q number OF well,
laid out developments where lmproVec
and vacant sites may be purchased al
attractive prices on easy terms IN the
village of Queens" said a real estate
broker last week in discussing the
realty vigor that is being shown by TINS
accessible part of Long Island. Among
them are Hollis Court and Queens
Manor, besides Queens Park and Bell
aire Gardens. There is also Lormar
Wood, which is q well-planned residen'
tial improvement.
New-York tribune., 1915-03-14
To Build 100 Houses on L. l.

plot Of seven lot. on Laurelton p0.. -,
ward, facing the Long Beach ans; Ia.
has been held at s50,000. tl'e AZ ~ n
ing lots have also been aeau''''
Mr.. Myers. - ah
Kehoe & Gilliar negotiated ne - =.
to Mrs. o. II. p. Belmont 0 rsr,
O'Rourke place, at Great Nses' .rcs
Island, recently reported. Inc .y,r,s y
erty comprises about eighteeen,p '",s,
adjoining the place Of j. 2 y gs,l
II contains the famous BRA, ss,,
which is the highes, point on tne cns,i ns
shore waterfront Of Long lslano .stJ StJ
G. Taus & Son have sold AZ koess ktis D,
Beach for ]. A. e. A. {. Det'YI,..,
hotel property known as the HUiss H.,l,.ss
die. at Brandeth Avenue ana ~ y
Ocean. 20 an investor, together pail
adjoining grounds; also sold io' =, y
Gloss a plot Of ground situate situ.", .
east side Of North Eldert ANes b
Fannie Jensen, who will imp'0"
same for investment
New-York tribune., 1915-03-14
Omen Downtown ONCE.

Albert B. Ashforth, Inc, OF ~ East
Thirtv-third Street, has opened an OF
1ca IN the Bankers Trust Company
building, ii Wall Street, which IS IN IN
charge of Waldron p. Belknap, one oil
the directors of the company. Ihis
ofSce ia 10 be the headquarters OF the
mortgage and insurance departments;
Ricbsrd A. Anthony, formerly at l2S
broadway, and Newton B: Phelps for
manv wears with the Chemical Ma
t;onsl Bank, are to be managers OF the
mortgage department. Beekman Hunt,
MANAGER of the insurance department
for two years, will continue In tha'
capacity.
New-York tribune., 1915-03-14
ELMHURST HOUSES SOLD
Daniel w. Wardwel, of Rome,
Buys Two.

Edward A. MacDougail. OF the
Greensboro Corporation, has sold the
three two-family houses In Twenty
firth Street, near Roosevelt Avenue
Jackson Heights, Elmhurst, Long ISL
and.
One was purchased by Walter A.
Havman, Of Elmhurst, and the other
two by Daniel W. Wardwell. of Rome
N. Y. These houses are hall olocS
from the Twenty-ffth Street station
Of the Corona rapid transit, now being
built.
New-York tribune., 1915-03-14

42d ST.. 403 and 405 West, ) story hotel,
3Sxl00 feet; owner, William j..
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
MONSTER
DIAMONDS SEIZED

New York, January l6.-Treasury
agents Yesterday seized from A.. Anpik-
adiian. a resident of Constantinople nov
in this city. two ceg-Shapcd diamonds
weighing more than Is caratS each and
said to have beer worn centuries ago 10y
u queen Of Egypt. The diamonds are
sal to be- of great value. not only be
caH>c of their size m quality. but he
cause Of their antiquity. Collector of the
Por, Dudley Field Malone directed the
~Scizurc of the jewels, which. il l. claimed
A~npikadiian failed Ia declare Ia the Gus
toms. officials when he arrived ~ the
Vnitrd STATES On October ~ last. An
pika,iian said he had purchased the dia-
monds in the jcwelrv market 1T Con
xtantinoplc from an Egyptian princess
who declared they had been in her family
for centuries and had been worn ~ one
time by the Queen of Sheba.
~ the time of the purchase. he said,
the diamonds We're attached 10 w cmcr-
aids. about one inch square. The cmer-
aids and the diamonds formed u large
pair of earrings. The cmerald> were
purchased bN another dealer. he said.
,onn>cl for Aupikadiian "ontcndcd
thai the diamonds were artistic antiques
free from duty aud that his client had
Shnwn them 10 The customs officers upon
his arrival aud they had passed them.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
MEASURE
AFFECTS CAMERON co.

Austin. Texas. Jan. l5.-Scnator John
sons bill reapportioninG the state into
thirty-onc senatorial districts il similar
in detail L. the Johnson bill accepted
and PASSED by the house Of represents
ives in the lhirty-third legislature and
rejected in the senate. IL il favorable
10 the prohibitionists though its author
saws il will affect the senatorial repre-
>cniaiion but little. lie estimates that
a prohibition majority j. assured under
such a division of the state.
The Brownsville district il made much
smaller. Jim Wells. NucccS. Klcbere.
aud San Patricio Counties are scheduled
a. hc placed in the 9th district.
The 18th district, in which Cameron
County j. named will comprise Uyaldc.
Medina. Frio. Zavala. Maverick. Dimmit
Webb Dnval. Zapata. Brooks. Jim Hogg.
Willacy. Cameron. lIidaleo. Starr aud
La Sale.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
SUFFRAGE LEADERS ARE
STRONGHOLD AMENDMENT
Determined Fight Will be Made During
Present Session for Joint Resolution
Submitting Constitutional Amendment.
ny Associated Press

Austin, Texas. Jan. l6.-A determined
the legislature for the adoption Of a JOINT
resolution submitting 4 constitutional
amendment providing woman suffrage, ac-
cording 10 local suffrage leaders. 1t j. be
lieved a number Of members Of the legi~-
lature would vote Tor the resolution in
order 10 dispose Of the question. and vote
against the proposition when IT j. presented
to the people. a strong delegation from
the State Women~' Suffrage association
and many friends Of the movement are ex-
pcctcd 10 visit Austin durin. the legislative
session IN interest of the movement.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16

By virtue &c M order NJ Silr issued unt ~
the Honorable District Court uf Cameron
County. Texas. un th. 9Th day " January. n.
II. 1913. in Cause ~. 2tl3. STYLED Gulf Coast
Irrigation Company. a corporation. Plaintiff.
~. Emma Wuulfington. Defendant. and a. me-.
aS sheriff nf Cameron County. Texas. directed
and delivered. | did. un this. the 18th dry ~
January. \. II. 1919. levy upon. snd viii. be
tween thr hours NJ ~ u'rlnrk a. ~. AMI \
o'clpck i. m.. un the first Tuesday III February.
a. ~. 1915. Il being thu ~rrund daN ai SAID
month. III the Court House Iuur ~ Cameron
County. Texas. ia the City II brownsville.
Cameron County. Texas. rnrr FIR sale anil sell.
~ public auction a. the highest bidder Tor cash
in hand, AT the right. title and interest which
the said defendant. Emma Nuulhngtuu. had
on the md day ~ November. A. u. 500 or a.
any time thereafter ~. IN ami a. the following
described real estate. to-wit:
Tract nr Farm Lot NJ. ! IN section NJ In.
Lyfnrd Tract Nj. =. Cameron County. Texas.
containing 4gl3 acres aS shown IN the plat II
lands owned w thu Gulf Coast Irrigation Com
pany. said plat being Il record ia the office 20
the County Clerk ~ said County in Book %
pages 13O-12l. and subject ~ thr easement ~
the highways thereon shown
Said Tract W. Farm Int NJ. !. IN Section
No. l.. j. fractional-the north linz thereof be-
INK 1913 feet Tong. th- east lane thereof l"-
ing 1s3n5 feet long. the Snuth line thereof h--
ing lGl3.> feet long. the west line thereof being
l:;3O feet long. and containing ia.l5 acres.
And said I.yfnrd Tract being ont II. and a
part III. that certain larger tract ~ land known
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
TURNIP LOUISE FOUND
IN LARGE NUMBERS
Entomologist OF Texas Experimental Sta
ton investigates Pest That Lives on
Mustard, Turnips and Radishes.

T. i. Paddock Of College Station. ento-
molosI>t AT the Texas experiment station
there. and Rex f.. Willard. returned last
night from san Benito where they went
for the purpose Of determining the life his
tory and host plants in which the turnip
lives. They state that they found
the louise IN large numbers on turnip>. mus
tard and radishes, and came To the %conclu-
SION that the insect lives through the sum
mer months on mustard. Its eradication i,
not difficult. according TO the experts.
Mr.. Paddock today was in consultation
with Entomologi~tS High. Scott and Nick-
cry at the South Tcxa~ Gardens IN regard
TO the turnip louise. lie expected To- leave
on the return trip To College Station TIN,
afternoon.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
ON
BOUNDARY SEE
RIVER HERE

Henry H.. Corhin. consulting enoinee- far
the United States boundary commission
ana Engineer v. {. Stewart, also of the
commission, spent today in Brownsville for
the purpose Of observing the conditions Of
The boundary az this point. The engineers
have been IN the Valley for The past week
and have visited various point, alono tho
lower stream. a far west a. fifteen mile.
beyond the town of Roma.
The engineers are not familiar with the
exact object Of their observations If the
lower stream. having been merely instruct
ed 10 gather certain Information for The
boundary commission. However, il i
thought that their work i IN connection
with the Sheppard resolution IN the senate
Tor an appropriation of $4,000 Tor n sur
vey OF the Rio Grandc. with the object Of
storing the flood waters 1T the Rio Grande.
with the ultimate idea of e-,abli,hin. n
gravity irrigation canal system in thi~ see
tlon. These projects are being fathered bv
the Gravity Irrigation Association Of the
Lower Rio Grande Valley.
The engineers this morning visited the
hight and water plant. on the banks Of the
river, three miles northwest of the citv.
where they were especially Interested in
the fact that within the past eighteen
months the bank of the river haS moved
away from the plant fully 200 feet. They
also visited river points touching on Fort
Brown. and the International bridge. They
made an investigation also Of the work
done on the Mexican side IN building I'M
that bank by q system ot brush beds.
The engineers were accompanied ON their
trip here by Colonel ID. y. Gay of the GRAY
NY Irrigation association and by Commo-
dore Louis Cobolini. They left for Fl Pa,o
this afternoon.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
Notice Of sherin's Sale Of Real Estate.

rs virtue IL an order uf sale ISSUED nut of
the Honorable District Court NJ Cameron
County. Texas. on the 9th day ~ January. 4.
~. 1919. IN Cause NJ. 3,ll. STYLED AdulphuS III.
Crops. PIaintiff. ~. Thomas A. Jackson. " AL.
DEFENDANTS. aud o. me. rs Sheriff Il Cameron
Texas. directed ami delivered. ] lid.
On this. the 18th day ~ January. \. u. 1914.
levy upnu. and will. between the hours nf ~
o'clock Il. ~. and I o'clock Il. W.. on the first
Tuesday IN February. A. -. 1915. IL being ia"
~0,-nnd dly ~ ~aid month. ~ thu court House
Door # Cameron County. Texas. ~ the ,ltN
M brownsville. Cameron County. TrNa~. offer
for sale and sell. ~ public auction a. the high
est bidder fnr cash III hand. all thu right. title
aud interest which th" SAID defendants. Thomas
4. Jackson and l.. T.. Brooks. had on the 18th
day ~ January. A. ~ 1910. ur at any time
thereafter Il. ia and g. III" following described
real estate. tu-wit.
Forty nine ami nineteen hundrcdthS tl1l9i
acres IL land out nf the "E~Iiriiu >anto trant
~ said Cameron County. Texas. and being lat
Number -Four 90 out of Block Number tine
Hundred and Two lu5i. according a. the map
showing the subdivision uf property belonging
u T.. =. Hunt. e A.. which said map An duly
recorded III the Map Records ~ Cameron
County. Texas. and being the same laud con
y-yrd ~ plaintin. .A~dnlphuS III. Crops. a. the
said defendant. Thomas a. Jackson. hy deed
dated January 18th. 1910. duly recorded ~ the
Deed Records IL Cameron County. Texas. IN
which said deed II conveyance a lien WAS re-
served an said land ~ secure the payment ~
said notes. ~ IN plaintiffs petition alleged.
>alu Property being levied upon - tht prop
erty of said defendants. Thomas a. Jackson
and X. J.. Brooks. g. satisfy thu Judgment "f
date, 1.ird day ~ November. "A. ~. 1911. IA the
above styled and numbered cause ~ favor If
said plaintiff. Adulphus III. Crops, against said
defendants. Thomas 4. Jackson and TX. T..
Brooks. for the sum II Two Thousand Eight
Hundred and Five and ~ lNl ~t>..NL,u4l bul-
lars and interest thereon ~ the rate II y per
cent per annum from The date ~ said judg
Inent and All costs II suit. and the further cost
If executing said order ~ sale.
Given under my hand this 18th LAY NJ
January. \. -. 1919 W. i. NA\\.
10 III 20 "a. sheriff Cameron County. Texas.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
ATTORNEY IS ARRESTED
Counsel for Light Company is Alleged 10
Have Offered Bribe.

Parker>burc. ". Va. Jan. IA. leo
We'll ~ PittSburg. chief counsel for the
Manufacturers Light and Heat Com
pany. was arrested at Williamstown. W.
Va. early to-day by Sheriff Bonner Hill
Of Charleston. charged with attempting
"a bride a. III. Bronson ~ the public
service commission IN an eflo To influ-
cncc a decision ia which the light com
pany j. Interested. We'll was brought
here and soon aftcrward started for
Charleston with the sheriff.
Application was Immediately made IN
federal court for the release III We'll on
u writ ~ habca> corpus. The writ was
granted and officers expected 10 obtain
service "a Huntington.
We'll j. one Of the leading attorneys Of
Iitt>hurg aud the company be- represents
j. the most important natural gas cor
poration Operating in West Virginia.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
Notice Of Shcrin's Sale Of Real Estate.

Ey virtue ~ an order II sale ISSUED out ~
the Honorable District Court IL Cameron
J.. 1915. IN causr NJ. 2T.I. styled George A..
MatteSnn. Plaintiff. ~. T.. \. Sfnekdale.
Defendant. and a. me. a. Sheriff ~ Cameron
County. Texas. directed and delivered. | did.
an this. the 18th day # January. A.. u. 1919.
levy upon. and Will. between the hours IT 10
o'clock a. m. and I o'cl"fk n. IN. IN the first
Tuesday IN February. a. u. 1919. il being the
second day uf said month. At the Court House
Door If Cameron County. Texas. IN the City
.of Brownsville. cameron County. Texan. offer
for sale and sell. 20 puhlic auction a. the high
est bidder Tor cash ~ hand. al the right. It'll"
and interest which the said defendant. T.. A.
Stuckdalr hld "n the 18th day 1T June. a. u.
1911. ur M any time thereafter II. IN and IL
the following described real estate. a. wit:
That certain 10. piece. ~ parcel ~ hand lying
and being situated ia the County al cameron.
State ~ Texas. consisting ~ FurIv-ninr and
sixty five hundrcdths tiJ,.,l acres ~ Land. less
right ul WAY for roadS and canals and more
particularly described ~ Irt. NJ. 4. W Block
NJ. lul. according IT, the rlat IT property he
longing a. y. :. Hunt. Frank Rabbi. Oscar
Hart and IN" Indiana -IrNas Land aud Irriga-
ton company. duly aud legally recorded I'D the
office of the County tl"Tk - cameron County.
Texas. on pages ~ and "a IL til" Book II
Flats ~ said county. Ia whirh Plat uEd record
thereof. reference WAS made 10 the deed IL
Conveyance uf the said G.urgr 4. Mattr~un a.
IN" said l.. \. St"ckdal-. conveying said land
and - here now referred &" for greater crr-
taIht! ~ description. Il part ~ the "I.sIiritu
Santo' Grant. IA said Cameron County. Texas.
said property being levied upon 49, the property
of said defendant. T.. A.. Stnckdal-. a. satisfy
th" Judgment If date End day ~ November.
a. ID. 1914. ia the above styled and numbered
cause in favor If the said plaintiff. George 4.
MatteS"n. against said defendant. T.. A.. stock
dale. for the sum Of Eight Hundred and Eigh-
teen and or loo $3.50. Dollars. and interest
thereon mt ia" rate 81 a. per cent per annum
from date Of said Judgment and atl costs IL
suit. and the further cost ~ executing said
order II sale.
Given under my hand this >ih dav ~
January. 4. H. 1915. ". 4. NA\\.
80. Sheriff Cameron County, Texas.
Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-01-16
BUSINESS EXPERT
SAID ADVERTISE

HouSton. Jan. 15.-"Do more advertis.
ing and pay less rent said Frank stock
dale. probably one of the best and most
widely known lecturers in the country on
business economic problems. 1t is usn.
ally possible" he said where abnor
mallv high rents are paid in order Ia get
central location. to reduce that cost pro
fitably and advantaeeously bv moving To
Il i'>> co>tlv locality and bringing the
~; de there by wise and ju%diciouS ad,cr.
tiSng."
The lecture was delivered to Houston
business men in the exhibit hall al The
city auditorium Thursday night. After
making thaf statement he said that high
rents. that j. rents paid for location.
have never lc>>cncd the cost If necessary
advertising for a business concern.
Rent he said. j. one of the most i'm.
portant factors IN the fixed cost Of doing
business of u firm. and on the average
amounts To about - per cent ~ a firms
business. Where the matter If location
has been an imnnrtant factor in rent
successful merchants have reduced the
cost formerly paid bv changing the the
cation and making M for the disadvan-
tagcs created on that score by advertis-
ing-of course. making the cost Of in.
advertising q lower amount than
the reduction in rent. One successful
firm emphasized the slogan:
"A hit fnrthcr-bnt il will pay YOU to
walk the difference"