The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-10-11

WILL IOI0IN1 w
stubbornness is a good thine-but
not when it is against your own inter
ests. The maker of the Good Thing
that should be advertised in this space
still thinks this bad medium for ad-
vertising.
Yet you are reading my ad-and his
might be in this space.
People began to talk about those
cards. and they waited impatiently for
the next one. Everyone who read them
smlled-everyone except Mr.. Gaines.
The next card was in smaller type,
with more margin:
II you had a Good Thing, and your
feet were warm, you'd take this space,
wouldn't you?
My faint-hearted customer really
wants to-but he's still afraid.
He had purposely kept away from
the Gaines home since beginning the
| campaign. He didn't fear to meet Mr.
Gaines, but he did fear Katherines
tears. That was where he acknowl-
edged being a coward himself, and he
| wished the whole thing were, over. The
| fifth card read:
IN A DAY OR so
will have to tell the public who my
frosted-peda customer was. They are
simply demanding his name.
But | won't tell what the Good Thing
is. Excuse me!
| That afternoon Durand's telephone
| bell rang. Mr. Gaines wished TO see
Mr. Dmand at once. Would he step
over to the Gaines factory?
Mr. Durand was sorry. but he was
very busy, and if Mr. Gaines wished to
see him. perhaps il would be quicker
to come to Mr.. Durand's office.
Far he il from me, said Frank,
hanging up the receiver, 20 hold my
! future fatherin-law up to ridicule as
well as to keep him at a distance-but
Frank Durand is paying for This adj
vertising. and he is going to get all
, that's coming to hm-if it is nothing
but a brief bit of dignity Let him
come 10 me-"
Nh Gaines did not come to Frank $
office thai day: but the next street-cai
N'ilu THOUGHT MIN. II Was pTlilttu III
smaller TIVE than had been used be-
Iore-but apparently PEOPLE read it
The next card in this space will con.
tain the name Of my short-sighted Gus
toner. To save his feelings as much
as possible, it will be printed in very
small type.
II was thoroughly indignant man
who app cared at Durands Office that
afternoon.
Frank he exclaimed, this con
founded nonsense of yours has gone
far enough. If YOU carry out that
threat al'll see what the law can dc
for me- Do YOU appreciate tina, If yor
publish my name, | can sue you fol
libel and defamation of character"
Libel? Defamation of character
Surely YOU are joking, Mr.. Gaines
have only mentioned sublicly that yo,
have cold feet; jury and physician
would probably find that true. AS fol
the word coward you state in YOU
own letter to me that you are afraid
and man afraid is surely a coward.
You impudent youngster." roaret
Mr.. Gaines, IF you print my name
I'll thrash you; that's what III do"
And give me the best ad. | coul,
possibly get-news.matter, withou
paying for it," said Frank. lighting ,
cigar rs that all to-day. Mr.. Gaines?'
For five minutes Mr.. Gaines tough
his stubbornncss and his ill-temper
The fight went on in silence, ant
Frank considerably looked out thu
window Then Mr. Gaines surren
dered
! Frank: said he. quietly. TIL taxi
that space and give you Che contrac
.ow. If sou can make my ads as mucl
read and talked about as those BEAST.
things of yours. it will be worth thu
money
Mr.. Gaines" said Durand, leanin;
forward and grasping his hand II wei
come yen back to sanity"
Mr.. Gaines shook his head. and The,
frownpd How eau you fix the thinl
now9" he asked If ! take thos
spaces of yours, everyone will know
who had the cold feet.
Frank held up comforting hand
Don't worry" said he. THE publ
does not reason beyond certail
point The way we will work this is
One of the spaces will remain min
for week or 50 longer, without tn
card being changed In the Othe
space your card will appear. Then
when the public has begun to lose in
ieres, in my campaign-to think
have the frigid extremities, in fact
Your card viii take he place of min
On both sides of the car In that wa
the question will be settled 10 yom
"a my. and 10 the public's satisfaC
ION
But You won't satisfy the public
you rave rruHi ed them the name
However, do it yuur own way.
guess Won know EUre about this bu
urgs han md. By the way. com
around to The house some night TIL
mother and daughter have been ash
.ng ABOUT YOU for week or two
Franks final card appeared afte
no Gaines Peerless Preserving ia
ma u;d" it Initial bow in tn
-race across the car The Duran
. card cad
: THE NAME
of the man who had a good thin
, and wouldn't advertise il was
MR.. NOBODY
"a. e. Ife