Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-04-21
AID CLUB Lunch
SIMPLY BRISTLES
With FEATURES

I-fIF ~ 't!i!ItSt III III - IT. - .h"'tt'
| Of riches at the Id CllbS w.-eh'.
| 'UnChenn.mett!nC toUt' OperaIic tAl.
ent. scientific reseNrcL. p>A cHologiral
advertisement ana ur"Irsea dI.i
| " ere some nf the offerings In add
ton to this .srI ,rocrlm. il Na> I..d:,.s
/ Gay and thar meant an unusual turn.
ont o. the membership
The musical feature real muSi, uf
the highest order, vas crowded by
| members Of the NerIni Olera CuMl.
| panN. Miss RprniCe Holmes and Siguur
Sachetti. Both would hal" been call
ed on 10 respond 10 NAM. enCur,s had
! the enthusiasm Of the members nean
| allowed full swing
| How TO Reach the Women THrongh
Advertising" vas the subject ASSIGN
ed to Prof. A. l.. Andrews of the
| College OF Hawaii Th,A speaker gave
| his address a simpler and more tOthe-
! point title, saying that he would say
something on How 10 touch the pOck-
etbOOks Of the ladies
After quoting statistics TO show that
women are the real lower when i
comes TO buying and that about the
only thing mere man IS allowed TO
| purchase without advice and assist
| anCe is collars. Prot Andrews went
| on TO show how advertisers must ca
! ter to the women. by creating interest
and response in their advertisements
and above all good feeling" between
merchants and customers.
| "If the women of Honolulu are do
| ing their buying Of mainland firms.
said the speaker. it stands to reason
that great proportion OF the local
| trade is going away. The scientific
advertiser must know something Of the
impulses and psychology Of women to.
| be successful"
To sum up. Prot. Andrews gave the
| following pointers: Women are lar, Q.
| ly the buyers of the community: WO-
men buy from intuition and feeling
rather than from logic and the state
| ment of cold facts: good values and
| fair prices are essential; scientific ad-
vertising is needed to attract the at
| tentiOn of the buyer and obtain the
| l eSpOnse.
Maryland Skipper Speaks.
| In place Of the usual roll call of
| the States President Harrington an
nounced that on this occasion it would
| be a roll call of the United States
of America, and Captain kittelle of the
L. S. Maryland, was called on to tell
| something of the part the navy and
! the navy divers are taking in raising
| the Inflated submarine "a.
There was the usual AID Club cry of
! "On the chair! On the chair" wheE
Captain kittelle arose
Il have advanced beyond the age
| when can be ordered aloft." said the
| Maryland's commander, but neverthe-
4ess he complied with the redtiest.
Captain Kittelle said that by queer
turn of the navy wheel he had never
been to Honolulu before although he
| had always wanted to come.
1t is with deep regret that my first
visit is on this sad mission" said he.
Speaking of the submarine tragedy
and the splendid response of the Ho.
nolulu people to the call for aid the
speaker said that no matter how much
the navy had thought of Honolulu in
the past, Honolulu people were bound
from now on to occupy a special place
in the heart of the service, because OF
what they had done for the widows
and orphans made by the "A disaster
divers Respond.
DR.. French and Chief Gunner G.. D.
Stillson were other naval officers who
spoke. They are of the diving party
that was rushed from the Atlantic
coast, arriving in Honolulu in less
than II days from the time they left
New York. Dr.. French told something
of the work that this diving party had
NJ
into the technical end of the opera. |
tons. The latter said that if they had |
been given time they would have been
fitted with better apparatus for div. |
ing at 300 feet, but that it was a case
of doing the best they could with the |
tools on hand. Speaking of the I'm.
fortunate accident to Diver Loughman |
last Saturday, Mr.. Stillson said that
by his long SubmersiOn at more than |
200 feet, and by the II hours on end |
spent under compressed air, Lough- |
man had done what probably no man |
had ever done before, anc lived to
tell about it. Diver Crilly, who went |
below and liberated LOugnman. had |
also made a record by working for |
more than two hours at such a depth, |
said Stillson.
When the speech-making was all
over. everyone insisted on getting a |
look at the men who were actually |
doing the under water work and Chief |
Gunners Mates Chilly, Nelson and |
Drellishak. who were also guests of
the day, were forced to come to the
head of the table and acknowledge the
hearty and noisy greeting
l.. A. Tilley of the Studebaker Cor
poration gave some interesting side
lights on who pays for the adyer.
Using
Altogether, it was a red letter day
for the Honolulu AID Club and one
that was enjoyed by everyone.