The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1915-03-05
AID CLUBENJOYS
ADVERTISING DAY
Fairy Girl Stunt Adds Life to
Always Lively Lunch Of
Publicity People
(From Thursday Adverttscr.)

" ANaAa N'''oNh'J
That there is nothing OF stereo.
typed order about the lunches of the
Ad Club was abundantly proven at yes
terday's session. "AdvertisinS Day"
was the subject mentioned on the week.
ly posteards--and II was Advertising
Day, strelyl .. ~
As chairman of the advertising tech,
nology committee, Edw. W. P. st.
George was incharge Of the stunts and
address, and there Is no question but
that everyone who attended the lunch
was provided with plenty of interest.
ing enjoyment. .aE
Miss Hazel Kellogg lmpersonated
1.-THE Fairy Girl, and recited several
verses Of a song entitled IAN Adyer.
Using Day" The chorus follows:
"It's Advertising that makes the world
, Advertising will never shirk;
It's advertising that gives you all a
show, liz
Whether in commerce, brains or
work. ....
We owe big debt to Advertising; it
gives us all our daily bread
II you haven't a single thing to adver.
tise, folks, just advertise you re
l.. deadl'' sE&.
Song Makes Big Hit
Miss Kellogg made an instant hit
with her rendition Of this selection.
Miss Alice Ball accompanied on the
piano. Various interruptions by sales.
men and newsboys added to the effect,
iveness of the, stunt, while everybody
present joined Justify in the final
chorus. ....r al.
Mr.. st. George then had the floor and
presented a non technical talk on adyer.
tising. He requested the lunchers to
imagine themselves members of an ad.
vertising agency, gathered together to
discuss a follow-up ad for a local con,
cern. Then the follow-up ad was writ.
ten, paragraph by paragraph, on lay
out provided for the occasion. Each
statement in the nd was o. X. by
the conference board before being
written, and there was spirited con
sultation about the use of cuts, the use
of white space and Borders, and the
capitalization Of public interest by
means of a contest feature, etc.
When the ad was ready for the print
err, the conference board was treat
ed to display of typographical phrase
1 ology which convinced each member
that he had much to acquire in the
way of understanding words The
ad was sent to the ad setter (appar
entity, and while it was being set Pro
fessor Andrews told the "board'
whether or not the al was correct
psyehologically. II was. Then proofs
1 of the "set-up''. were received from
ts ss,E Printsr and distrii5afed around tn
First Duty Of antAd Z:
/ One striking paragraph in Mr.. st
George s address was: "The first duty
of an advertisement has nothing what
ever TO do with the selling of goods
though some of you may have hearC
otherwise. No The first duty of al
ad is to be read-and it won't be roat
unless it is so strikingly presented, il
various ways, that it becomes a pictur,
worth looking at. ~
| Another statement was: Advertising
locally, consists of receiving the bash
data from the client, dumping thes,
and the selling arguments into the cru
chile whose destinies are presided owe
by the plan-man, the copy writer, thu
artist, the engraver, the ad-setter, tn,
ltproof-reader, the printer and the pub
1liSher-and pouring the resultant az
into the mold of public opinion, where
as it cooled, it would cause the genera
public to read-to heed-to proceed
to BUY"
| The vigilance committee of the Az