Albuquerque morning journal. [volume] (Albuquerque, N.M.) 1903-1926, 1915-05-09

lust what two or three per cent in adj
vertising means in dollars and cents
The Reynolds advertising account is
among the heaviest ever known.
In 1894 Mr. Reynolds first realized
that properly applied and backed by
tobacco worth all he asked for It, adj
vertising was profitable, lie invested
$4,000 that year and saw his business
grow over 100000 pounds. Next year he
spent five times as auckland his bust
ness doubled
Sincere Belief in Quality.
From that period to the present the
r. j. Reynolds Tobacco Company has
surged forward with sincere belief in
the quality Of its brands-and firm CON
hdence in marketing them with lntelli-
gently conceived and applied newspaper
and magazine advertising.
The story OF Richard !. REYNOLDS
career is of real interest to every man.
In business because, humble as was its
beginning, IL proves what ambition and
sincerity and fine realization of square
dealing can produce in success. Prin-
ciples that governed Mr.. Reynolds work
from the very start are the foundation
OF the present enormous business.
Mr. Reynolds was one Of the first mon
TO see the possibilities of the culfure
and manufacture Of tobacco In The
world-renowned Piedmont region. and
not lacking IN courage and holiness
rlsked everything he had to try 1t ont
me venture has not only blessed per
sonally The labor Of his own hands. hut
likewise the labor OF thousands and
thousands who depend entirely unon tbo
culture or manufacture OF tobacco for
their livelihood.
Development Of the Industry.
Tobacco, as an industry, lacked ali
system when Mr. Reynolds entered the
business years ago. The grower was
subject to laws Of greed and chance
winch means he was paid for the ia
oaeco he grew any price specula.
lots ohose to fix. With the devel
opuleht OF manufacturing came real
competition FOR the leaf, which in
turn. developed splendid warehouses for
~ proper handling This produced a
system OF weighing and grading tbat
completely uprooted practices az ~
Spectator and gave all an equal chance
MIR. Reynolds is a modest. unassun.
ing man OF unusual size, with indefatic.
N'tei 81 ana Independent will !
among all the many thousands OF EN-
proves IN the great factories at win
ston- Salem, there is no one moro On
pfoachable more democratic in char
acter than the founder and prasident
VINO watches with the closest serntiny
ana directs with extreme FORESIGHT a,ar,, /
phase OF his immense business.
Mr. Reynolds talks as intarestsns,,.
reads the story of his business success
started my career in growing ana
manufacturing tobacco when I was
ooy, SAID the founder, as he obatted
70 the writer In the big executive hr,iIS-
ing az Winston-Salem a few weeks go
serving my time as a laborer in = ~
oacco factory AT the age of eighteen
was promoted to superintendent ~ An.
factory In those days tobacco faota
RES only ran four months In the veer I
ana the other eight months I was a.
esseu as tobacco salesman.
Only to Make a Fair Profit.
The principles that governaa 49,.
work rom the beginning are the fo,,n,
eAuoh OF this business. In the early
GAYS some OF the boys on the road had L
an Idea that the ones who could liz ~
nlggest were the best statesmen. Naari,,
Az Oh these fellows were glib takers = ~,
.heir influence was not the best for
ney. My father realizing this. to1d me
me DAY that ! started out Co sal ~
nacco that man who would liz a.
dollar would steal dollar. advisiny -