The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-08-01

loaded down with statistics and dafa de-
r~oEatofy to the horse. \ salesman not
:ruck over that NJ the horse, but he must
convince the prospective purchaser OF 'he
fact that the truck he T. selling Is the hest
suited for the rcquiremrnts NJ his business
In other words. the competition of the
horse has became Of secondary Importance
to that OF other motor trucks.
The average business man Is convinced
Of the fact that motor trucks furnish the
most economical means OF transportation
His sreater problem has been 30 select a
truck that Is the most adaptable to the
suitable for one merchant may prove to be
\ losing proposition 10 his ne!shbor' N.
vestiration VIII generally show the flult
20 be IN the size ami s'Nle mat are useA
rather than in. the actual performance ~
he truck !tselt.
! company has included In IT, production
trucks Of sizes ranging from three-qupr;tr
tor TO sif ton in Shr9G!,yi and in;!lt'@s
.hor, hauling, the Gatforh Utility, or one
answer the purpose, II on the oih'r hand,
n mans product or the goods he handles
run heavy, he has the choice OF either a
three. Ave or six ton GfrfOri.
This complete line Of trucks has no:
only simplihed matters for the consumer.
but &, has been the means Of broadening
ford trucks are used in over zoo different
lines OF trade. / believe our success 10
due 60 the fac, that G%arford trucks can be
made 10 conform with a business instead
OF making The business conform with the
truck"
cult 20 keep . secret, especially u II IL a
pleasant one" SAYS Russell l.. Engs. metro
pSii,:n d,'trieuts,' IN speaking o. his in,
Kissel- kars until the factory announce
ment is made.
However, I can say" continued Mr..
Engs. thai the new models which will hs
ready for delivery within . very short
time are lower In price than former Kissel.
as to in any degree impair quality. There
will be new features. running mostly ~
body rennements with improved design o'
the very successful all-year or prominent.
Chassis changes viii be few"
one Of the hrst thing. W. d s,alnaker OF
the Pathfinder company, manufacture
% the Pathfinder Single SIX and Twin SIX,
did when he moved To Indianapolis was to
get an order Tor "A number Of Pathnnde'
cars from the Russian Government. to Ia
used by officials In tho Russian army. The
cars were STANDARD seven passenger model,
and were consigned to Copenhagen and
a number OF Pathfinder cars were
shipped last year 10 the Pathfinder deale,
Duke s' SiSho, ssa wSS"" e s SSs n, i1!d cat +" ua 1rnn1
service. The Pathfinder also made unusual
records for an American car IN several
European reliability runs last year.
The studehaker announcement that in
It's 1915 line would he a four cylinder, seven
passenger touring ear TO sell for consider
ably less than $1,000 was a distinct sur
prise tn automobile manufacturer An
additional surprise has been the portion Of
local motor car enthusiasts when the car
began demonstrating It's ability. with lis
40 horsepower motor +. II. bump. Studt-
bakers New York branch manager, was
quite willing To put II To any test In work
Ing OUT the machine on New York streets
and In the suburbs The test which evoked
the most applause was the ease with which
tho S'udebaker four climbed Abbey hi
on hish.
Abbey I'M IL the New York testing
ground par excellence. The Studehak er
four went at II. was stopped In Shc middle
and then was driven on ur, The entire
time the car was In hiFh, and tho 40 horse
power motor never betrayed distress. Fort
George hill was negotiated with tho same
ense, The SIX cylinder Studebaker WINS
put through tho same PAGES ana with It's
80 horse power motor naturally did every.
thing that the four cylinder ear was called
upOn to do.