American Fork citizen. [volume] (American Fork, Utah) 1912-1979, 1915-01-16
The Story Of Jones.

This romotic tale of man named and batch OF
port mother Maybe mortgaged don't KNOW %
neither arms nor 'esS INV
tied in knots by rheumatism. ma,
his the future hau hope VI ''
u hand to-mouh struggle
neighbor dropped in to sympathze ana III ouue'i"s -
expressed regret that enjoy the batch OF sausage
Mr. Jones had given him each winter for SO many years " was
nm,
Jones thought of that sausage neghor had gone HIS
good admitted it. Ana as the
young kitchen window from the jumbo "
Impressions necessity good sausage demandhe nous"
struck him Why not make his fathers sausage ana sell t'
could walk he could his hands but he knew
how direct the making of good
Again the necessity OF hiding Market Oh seiHns MS
product again from the tumble
solution tyszed Why not tell the hegh
bors of his plan through the county newspaper?
hrycent notice newspaper told 800 families
that the Jones could be bought and that the Jones sausage
would be good and honest or woman could make
Customers bought all the that winter that Jones and two
hired girls manufactured
year his saesman--his newspaper
nocesnto surrounding and made He sold
1t all Then he paid the Milwaukee and Chicago to sell his
sausage they did.
That years ago. Farm
sold WELL
Jones is rated in figures
AS Jones propped up invalid
each pound of sausage and mfr Sausage honest There
Is not single dishonest worthy
the confidence the people You stand for the best there in
and in in the shop"
Another thing Jones' though farmer had enough
big tool big everywhere sell the He appreciated
the economic position the modern He
his day He did not make
sell his goods for him He hired
still another thing Jones his
1t name-Jones Dairy Farm customers
to call for his Jones Dairy trademark 1t is
registered in Washington c.
don't know how much those two market
uoubt S5OOOOO would buy them Some
WORD sapoo and the asked half million
-S35oOVOO Three million and a half for u
But It's worth 1t. II the Fairbanks out of
business tomorrow and Sapoo pe
pie would keep calling gocers twenty years
advertising turns trademark this why
expert accountants today placing money spent firm for
advertising In the investment column expense column
lhee Is Jones In cant make sausaee
maybe MS long suit Is raising chickens growing apples or making
butter But ne raise better chickens better APPLES make
better butter than his neghbors the path TO his door
Provided ' ~ ' ''
lie smart enough to take great selling force
"'rhs Judclous advertising his paper viii not only i'm
o ms heshpors OF his wares but will
S'"us uenahu ana make his trademark real money
III 10Y DIT Samuel Johnson weekly Idler. "Th r
" aeishs now so near not easy ia nro
pose any improvement" ~ ~ P''
pr 1ohhsons paper carried advertisements announcing o
"'p"e". Vi ea from Ceylon and book he
III 49, hard-headed devoid ana ,ui,o
dollars In advertising United States ~ '"
corporations, banks, churches cities uniyerstiea
' "'e uHii1ns this economical salesman printers ink
anu "he II Is not easy Improvement" ioL.
80 Jones Woua De the next appreciate and harness This ~
OF business expedency ~ ''''' '"'s giant
All right