The Julesburg grit-advocate., 1915-08-19
f.iIS Di>p!are> The Brew
Ho. Coor>' Are THrniHg Mailing Ma
.hiner, 10 the Nanufarture ri \ New
Product

IS. GtA4k4-r-S NJ M iA'>i'pL' 81
How would you feel if you had eigh
hundred thousand dollars invested II
4 manufacturing plant and were tol'
one day that it was no longer legal Il
turn out your proiuct-that on an'
after . certain date, not far distant
what Is produced by your plant, YOU
machinery and your tremendous IN
N-stMent, the accumulation OF years
must be regarded as uniaw and reie'
gated 10 Obliion
ThIs is exactly the notice that was
served on more than one huge enter
prise in Denver not so many months
ago. when the people OF Colorado vot-
ed that the state should become dry
What will become OF the breweries!
is a question that many of us have ask
ed in A more or less OF hand way, not
being vitality Interested in the brewing
business and perhaps not greatly car
ing what the answer might be,
NEARLY MILLION INVESTED.
When the dry vote was announced
victorious, the Coors, AT Golden had
cigh; hundred thousand dollars mVes-
It'd In a brewing business. Last year
the concern paid out to the farmers
of Lhis state over one hundred thous-
and collars for grain. Another hun
drcd thousand dollars went for Colo
RADIO labor. The transportation char
ges on the production OF the brewery
caused one hundred and eight thous-
and collars to change hands.
Perhaps some OF the Colorado brew
ers arrived at the conclusion that the
fates we're aligned against them aud
the limit had about arrived. but not so
with Adolph Coors and his sons.
Wi.4!n TWO days after the state had
det5 mined on prohibition, Grover
Coors was manufacturing matted milk
That was eight months ago. The
manufacture could hardly be called
such, for it was, in reality, "A series of
chemical experiments. Now after
eight months have elapsed, Grover
Coors is still experimenting but sue
cess IS assured and any uncertainty so
Tar as chemicl work Is concerned, is
passed Mr.. CoOrs showed me a large
container Of matted milk, finer, clear
er and undeniably cleaner looking
than samples from three of the larg-
est matted milk factories in the United
States,--conccrns which have been in
business for years and whose product
last year sold for over ten million
dollars.
no MACHINERY To BE HAD
We're you to consider the manufac-
tuTe OF matted milk, your first thought
no doubt, would be or the purchase of
matted milk machinery perchasa
You would start to look for catalogue
Right there you would bump into your
first great obstacle. There are. no
mar arElacturers of matted milk ma
chinery. At least none are visible to
The naked eye, There are hu. three
matted milk factories Of any size in
.his country. One OF these msnuslc-
lures two-third3 of the Countrys sup
ply Their secrets as to machinery
ana process were SO closely guarded
that Mr.. Coors soon found that he
could expect little help from that So
~
remunerative. Therefore since the
house Of Coors is prone to finish that
which it strats, Grover Coors set to
WORK for himself
First he made chemical analysis to
find out just what was in matted milk,
and, as nearly as possible, in what pro
portions the ingredients were COM
biaed. Having taken the animal apart
so 20 speak, the work of recon-
stuCtion began. For eight months the
Goors have been dcvising, for them
selves the necessary machinery. Many
many times when some part of the ma
tch.nery had been designed and built,
il n'as found faulty and had to be re-
designed and corrected, and all of the
time the work has been done with the
New of using as much as possible of
the brewing machinery already on
Land,
BREWING EQUIPMENT USED.
The salvaging of an eight hundred
thou and dollar plant is no small task
but already, TIN ough the maze of eX-
pcl!Mcnts. Al. Ctors sees where he
,c&n use more tsan half of the Old cG-
oipment. He plans not to make jus,
matted milk, but to make a better NAL,
Cd milk than has ever before been pro-
duccd in America. In the latter am
hit!on, he has what he needs of three
na,uTa! allies. They are Colorado air
Colorado water and Colorado barley
Coors Matted Milk will be made lar.
gciy from milk supplied from the com.