Omaha daily bee., 1915-11-07
ADS BOOST SALES
OF INTERNATIONAL
Large Increase in Output Of Motor
Trucks Due to Use Of Print
er's Ink.
TIP TO PROGRESSIVE FIRMS

o. II. Browning. motor truck sales man
erer for the international Harvester COM
pany. was asked last nisat TO account for
the large 1915 increases in international
motor truck sales The Harvester com
pany has doubled It's motor truck business
IN 1915. and the increased production at
che company's works. at Akron. o.. re-
Gently made possible a new schedule OF
prices heretofore unheard Of In the motor
truck industry
Il think the newspapers are partly re-
sponslble,'' said Mr.. Browning. FOR our
big increase in business. We have always
beer persistent advertisers. and during
the current year we have made more
thorough tes, than ever before OF news
paper advertising. The results have been
satisfactory: in fact, everything has com
blned 20 double our business over last
year. Our new prices are the result. The
more trucks people will buy, the cheaper
they can get them.
You see. advertising enables you TO
invade every city with your motor trucks.
n you have a sales organization 20 take
care OF the prospects. Our head office
r. located In Chicago and the factory
il at Akron. o., yet We are the greatest
uGthFlOutOTs OF motOI lfuSh5 III oNci eho
country
1T is true that International motor
trucks lead In Chicago. with 2i2 trucks.
the nearest competitor having 49, But
we lead also In st. Louis. according 20
the Globe-D Democrat. with seventy-one,
The nearest competItor-makirg trucks
ACKNOWLEDGEMENTS twcnty-seven. and our
leadership extends TO practically every
- rles 10 ha Advertising
enables us TO 10 anywhere. IA far from
she manufacturing base as our selling
Organizations will permit II you have
motor truck OF unusual quality you
can introduce II into any city by adver-
tisinR. supported by statesmen,
'sThe most remarkable victory which
advertising ever helped the international
motor truck win was in the state OF
Michigan. which Is. as everybody knows,
the great motor truck manufacturing
center. II IL said that there are more
motor truck makers In Michigan than in
any other state In the Union, or In all
post any two or three states. Michigan
a. as famous for its motor vehicles as
Kentucky is for It's race horses. and Il
Is fair TO assume that II Is IN the state
.of Michigan where motor truck sales
ORGANIZATIONS are the strongest and com
petition the keenest.
ALTHOUGH our main office and the
factory are clear outside OF the state
We didn't do a thing to Michigan with
advertising as an ally. Michigan registra-
lions OF motor trucks for the first half
Of 1876 show that we are far in the lead
have a list OF the registrations ar
ransed alphabetically by makes which
shows tho registrations as they fluctuate
from month 90 month.
The figures tell their own story and
show international registrations for the
first half Of the year to amount to just
a1f trucks. while the nearest competitor
totals 80 This manufacturer Is not a
competitor OF ours. strictly speaking. be-
canse it's trucks are built in sizes from
1000 pounds 70 six tons hauling capacity
international trucks. as you probably
know. are IN the 1000 TO 2,0Oo-pound
class.
s'The closest competitor selling trucks
OF the same capacity has a total OF III, II