The Lakeland evening telegram. (Lakeland, Fla.) 1911-1922, 1915-09-25


stubbornness is good thin1-but
not when it is against your own inter
ests. The maker of the Good Thinq
that should be advertised In this space
stu thinks this bad medium for ad-
vertisine.
Yet you are reading my ad-and his
might be in this space.
People began to talk about ! those
cards, and they waited impatiently for
the next one. Everyone who read them
smiled-everyone except Mr.. Gaines.
The next card was in smaller type,
with more margin:
1t you had Good Thing, and your
feet were warm, you'd take this space,
wouldn't you?
My faint-hearted customer really
wants to-but he's still afraid.
He had purposely kept away from
the Gaines home since beginning the
campaign. He didn't fear to meet Mr..
Gaines, but he did fear Katherine,s
tears. That was where he acknowl-
edged being coward himself, and he
wished the whole thing were over. The
fifth card read:
IN A DAY OR so
! will have to tell the public who my
frosted-pedal customer was. They are
simply demanding his name.
But won't tell what the Good Thing
Is. Excuse me-!
That afternoon Durand's telephone
bell rang. Mr.. Gaines wished to see
Mr. Durand at once. Would he step
over to the Gaines factory?
Mr.. Durand was sorry, but he was
very busy, and if Mr.. Gaines wished to
see him. perhaps it would be quicker
to come to Mr.. Durand's office.
Far be it from me-" said Frank,
hanging up the receiver, 20 hold my
future father-in-law up to ridicule as
well as to keep him at distance-but
Frank Durand is paying for This adj
| vertising, and he is going to get all
that's coming to him--if it is nothing
but a brief bit of dignity. Let him
come to me-"
Mr.. Gaines did not come to Frank s
! office that day; but the next street-car
card brought him. 1t was printed in
! smaller type than had been used be-
fore-but apparently eople read It
The next card in this space will con.
tain the name of my short-sishted Gus.
toner. To save his feelings as much
/ as possible, it will be printed in very
small type.
1t was a thoroughly indignant man
who appeared at Durand's office that
, afternoon
Frank" he exclaimed, this con
i founded nonsense of yours has gone
far enough. IF you carry out that
threat III see what the law can dc
for me. Do you appreciate that If you
publish my name, can sue you fol
libel and defamation of character"
Libel? Defamation of character
Surely you are Joking Mr. Gaines.
have only mentioned publicly that 20,
have cold feet; jury and a physician
! would probably find that true. AS fol
the word coward you state In YOU
own letter to me that you are afraid
and man afraid Is surely coward.
| you impudent youngster!" roaret
Mr.. Gaines, IF you print my name
I'll thrash you; that's what I'll dol"
i And give me the best ad. | coult
+ possibly get-news-matter, without
paying for it," said Frank, lighting q
cigar. rs that all to-day, Mr.. Gaines?'
/ Rvn nj,
his stubbornness and his ill-temper
The fight went on In silence, ant
Frank considerably looked out the
! window. Then Mr.. Gaines surren
dered.
Frank" said he. quietly. I'll take
that space and give you the contract
now, If you can make my ads. as much
| read and talked about as those beastly
things of yours, 1t will be worth the
money
Mr.. Gaines" said Durand, leaning
forward and grasping his hand. Il vel
come you back to sanity"
Mr. Gaines shook his head, and then
frowned How can you fix the thing
now" he asked. IF take those
spaces Of yours, everyone will know
who had the cold feet
Frank held up comforting hand
Don't worry" said he The public
does not reason beyond certain
point The way we will work this is:
One Of the spaces will remain mine
for week or SO longer. without the
card being changed In the other
space your card will appear. Then,
when the public has begun to lose in
terest in my campaign-tO think
have the frigid extremities in fact
your card will take he place of mine
on both sides of the car. In that way
the question will be settled to your,
TO my. and TO the publics saiisfac-
ton
But you won't satisfy the public;
you have promised them the name.
However. do it your own way I
guess you know more about this bust
ness than l. And. by the way come
around to the house some night. The
mother and daughter have been ask
ing ABOUT you for week or two"
Franks final card appeared after
the Gaines Peerless Preserving Jar
had made it's initial bow in the
space across the car The Durand
card read:
THE NAME
of the man who had a good thing
and wouldn't advertise IL was
MR.. NOBODY
For nobody nowadays is foolish
enough to throw away such a splen-
did opportunity for selling goods as
-aI.r,