The Barre daily times. (Barre, Vt.) 1897-1959, 1915-09-09
The Importance of Printers
Ink Is Empha-
sized
GREATEST OF
LIFE SAVERS
Edward A. Moree and DR..
Park Speak at Roch-
ester, N. Y.

4
told the meeting of the American Public
Health association here yesterday OF the
value of publicity in promoting human
welfare. printers ink is saving more
lives than any other single agency en-
ployed by modern health workers said
| Edward A. Moree, assistant secretary OF
| the New York State Charities Aid asso-
citation. DIR. W. f. Park, commissioner
of health Of Rockford, ILL.,, said that the
departments of health of the larger cities
had achieved much by taking the news
papers into their confidence.
Tuesday night, DIR. William I. Sedge-
wick of the Massachusetts, Institute OF
Technology summarized the opportuni-
ties presented to public health workers
and laid stress upon the Importance OF
sanitation, and Governor Whitman well
coined the delegates and declared that
the state appropriation for health work
should be the last to be cut.
Printers ink is saving more lives than
any other single agency employed by
modern health.workers, said Edward A.
Moree, assistant secretary of the New
4 1Ofk NIhNS AnhIitltN Aiu h6SbAi1kA1N-
Printers ink, said he, should be en-
tered in the pharmacop@ia as an aecred-
tied remedy for human ills. Among 9th
er things, it prevents tuberculosis and
builds hospitals to cure it it saves the
lives of children and controls epidemics
of smallpox. Thousands of babies are
to-day alive in New York state largely
because big doses of printers ink were
administered to the public by the state
and local departments of health. One
of the most important cities Of this state
endured an epidemic of smallpox that In
creased rapidly for a whole year. Then
the newly recognized department OF
health announced that its policy in deal
ing with local epidemics would be state
wide publicity. When the people of that
city realized that their lax health stand
ards were to be spread broadcast through
the pages of the newspapers and would
come to the knowledge of the people OF
the whole state. whose lives were being
menaced, the officials of the city readily
adopted the program of the state.
"You may cure individuals of their
ills in the privacy Of a siekroom, but TO
cure Tue puUiiC % It's ans sou haa7N 60
into the newspapers.
"Public health work means effort 70
change the lives and habits OF the people.
In this respect, the same principles apply
as apply 10 marketing a brand of beans.
The bean man must change the lives and
customs OF the people with relation to
his particular brand We in public
health work must change the lives and
customs of the people with reference TO
sanitation, fresh air, eating, sleeping and
drinking. The bean bakery will spend
hundreds OF thousands on advertising TO
put its particular brand of beans in the
mouths Of a million people. We as
community, however, hesitate over
spending a few thousand dollars TO put
health into the homes and the minds
of the all the people. We viii never
reach the goal of ultimate achievement
in public health work until We realize
that precisely the same principles govern
the sale OF public health 60 the COM
munity as govern the sale OF beans and
garters, crackers and corsets. There IS
no reason why a community should not
advertise its health. work and pay for u
advertise as intelligently and pay for
il rs literally as a merchandiser. One Of
the greatest opportunities for public
health work that counts is open 70 coun-
~. state aud national medical societies
A nationwide campaign Of psid.for pub.
Iicity on the evils Of patent medicines
would either open the columns Of the
newspapers TO the arguments against
harmful nostrIms or would place the
publishers Of the newspapers IN an ut
terly indefensiblc position.
s'The association has also found paid
for advertising space Of tremendous val
ne in campaigns for county tuberculosis
hospitals. II will continue. ] believe, 90
nse that method Of presenting the ar
gumcnts in local a. vel a. state cam
paigns. and 81 the success Of measure
governs cur future policy Ne VII IN
crease our use 81 ADVERTISE
Tribute 20 the part that newspaper
plav n the promotion II public health
uas paid bv d.. " y Park, commission
er Of health of Rockford. III The de-
pnrtmeut of health IN the larger eities,
II saiA. had taken the newspapers into
their couadenos and had secured the 70
operation ~ tho press IN The prescnta
t5aB ~ hsaifh information. Discussing
the difference in health administration
n the larger and smaller citiss. DI. Para
aid thaf good 0riinauers generally pre-
VAILED fn bofh thr biF cities and the
srnsH ones. hut ordiusncet arr worthless
without rutlf sertiueft. and The small
-. A.. ..sl1.f - a. FNr4 fNme