Alma record. (Alma, Mich.) 1878-1928, 1915-12-02
ALMA RECORD
ADVERTISERS
A Few of Our Business Men
Who Believe Adver-
tising Pays
THEY INVITE YOUR ATTENTION
Will Give Others Each Week Until
All Our Advertisers Are
Mentioned

Beginning this week and continuing
in several issues The Record will give
to its readers a number of articles
telling of the Alma merchants whose
advertisements are appearing in The
Record week by week during the year
We wish to call particular attention
to the advertisements appearing i'm the
paper. Advertisements are essentially
business news. In them the reader
finds the announcement of merchan-
disc offerings by taking advantage of
which much money can be saved. To
get in the habit of reading The Record
advertisements means the saving of
money to the reader.
The merchants of Alma have been
ESPECIALLY alert in taking advantage
of the advertising possibilities offered
by the large circulation of The Record
They realize that by using this paper
they can reach not only their old Gus
toners whom they desire to retain
but also the many new residents who
are constantly moving TO Alma, for
there is no question but what this
city is adding materially to its popula-
ton Also they wish to place their
trade announcements before the resi-
dents of the rural districts and smaller
towns.
The following firms use The Record
for advertising space:
ID. W. Robinson-Dry Goods.
This is one Of the fine stores of the
city, in fact we wager that there is no
nicer store in the state in any town
twice the size of Alma. There you
will find very complete and up to
date line of Dry Goods and Ladies
Coats and Ready made Dresses. Mr.
Robinson is a good buyer and keeps
his stock up to city styles, with prices
comparing with any city store. He
lets the people know through The
Record each week what he has and
invites you to call and investigate
Alma people should certainly feel
proud Of such an up to date store
j. +. rage hardware.
In the hardware business Mr.. Page
has splendid patronage. He carries
a large line of everything to be found
in a hardware store His advertise
ments always contain news Of interest
in his line Of business. During the
holiday time he will show many useful
articles which will make acceptable
gifts. If you are looking for useful
Christmas gifts you should not fail
to call at his store.
Economy Shoe Store.
A. A. Chick and John Chick com
prising the Economy Shoe Store are
hustling shoe men. They carry very
large line and are recognized as the
"Shoe Style Shop" of the county.
They carry the very latest in shoes
both ladies and gents Their show
window always has an up-to-date ap-
pearance and is commented on by
many passer by. If you watch their
advertisements in The Record from
week to week and take advantage of
the bargains offered it will pay you.
Constant advertising is the key to
their success"
Cushing and Bennett.
This is an attractive place, they
are good buyers and are able to offer
attractive goods at attractive prices.
This store will be especially interest
ing to the holiday shoppers. The
Record readers will be pleased with
the bargains Offered by them, not
only at this time Of the year but the
whole year round Keep track of
their advertising space and you will
be convinced.
CrandaIl and Scott.
This is one of the good stores of
the county, they carry very large
line of furniture, rugs and house fur
nishings. Each week they offer some
bargains that is surely surprise to
the public. They enjoy very
prosperous trade, one reason for
which is, that they let the people
know what they carry and invite the
public to come and be convinced.
They are well stocked with Christmas
novelties Watch their advertisements
in The Record and you will never miss
bargain.
Gee. J.. Maier-ClOt
! An up-to-date clothing store can
} certainly be seen here. A choice line
, Of very latest styles in clothing and
J gents furnishings, can always be
, found In addition to style and good
quality he has the price. George al
ways has something startling in his
: Record advertising. Watch for il.
Other advertisers will be taken up
next week.