Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-08-11
SEEING CURTIS PLANT
BY MOTION PICTURES
Free Exhibit of Interesting
Films Showing Art of
Magazine Making
BY the Photonlar Editnr


A machine that blows on sheet of
paper and then sizes the raised edge and
ntts the sheet off those below IL; a ma
chine with solemn, swinging arms that
nab folio after folio OF magazine pages
and drop them in an orderly pile only
waiting for binding; machine that as
sembles the parts OF a weekly paper
Win thoughtful precision; machine
that takes the average, active, and often
mischievous boy and makes him into n
master salesman" OF periodicals with a
nrst-class position at the end-aii these
relatively marvellous things were to be
seen last night up In the auditorium OF
the Curtis Building, where six reels of
moving pictures showed the marvellous
machinery and organization which makes
tne Ladies' Home journal, the Country
gentleman and the Saturday Evening
Post.
The Photography proved remarkably
good The sharp, clear sepia Of the print
was only eNcelled by the excellent light
ing In even the darkest corners OF paper
piled storehouses. The only criticism to
be made of the pictures as show"
might be the lack of consistent see
mario. Much interest would have been
auded II the different views had followed
regular tour of inspection or had been
arranged to show the progress of a story
from manuscript to finished magazine
Inc reels showing the progress of a boy
under the Curtis Plan and Of a girl earn
ing money through the Ladies' Home
Journals girls club showed what could
oe done along those lines.
These pictures. certainly the equal NJ
any industrial movies shown in n long
time, will be on view in the Curtis Rnilds
ing auditorium. Tuesday and Friday
evenings. Admission is by tickets which
may be had free at Ledger Central.
Essanay's corps Of photographers have
returned to Chicago after spending ak
weeks In the Canadian Rockies taking
scenic pictures. Eight thousand feet of
exceptionally beautiful scenic pictures
were taken and will be released 600
ieet at time twice n month. They will
be coupled with 500 feet of animated
cartoons, THE Dreamy Dud" series
urawn by Wallace A. Carlson The pho
tographers took side trails from Banfr
Lake Louise, Field, Glacier. Vancouver
and Victoria, to the tops of the noun
taIns. Many of the pictures were taken
III the snow-clad peaks. far above the
clouds. The snow and cloud effects make
wonderfully attractive and artistic pic
lures, especially the cloud scenes where
the sun Is setting just below them turn
ing the vapor into all the hues OF the
rainbow.
Interest in the forthcoming film spec
tacle based on the one-time favorite
grand opera "Masaniello" is perhaps
greatest among musical folk, who do not
comprehend why Aubers' beautiful work
has lain dormant all these years, whereas
generation ago "Masaniello' was quite
as popular as Fra Diavolo," by the
same composer.
WhaD Pa VInUya 30 H.,
stow of her art for the screen the ques-
tion of a vehicle was all important, but
1t was the distinguished Russian dancer
herself who made the selection. Pavlowa
had long cherished the hope that the
progress of motion picture production
would reach stage where she could be
revealed to all the people as actress,
pantomimist and dancer, and she has re-
peatedly proclaimed that the role of
Fenella in 'Masaniello' alone gave her
this opportunity.
But Pavlowa was not prepared for the
tremendous task which the filming of
"Masaniello" entailed, Little did she
dream Of the lmnlensity, of the proposition
when she affixed her signature to the con-
tract. The Ink was not dry on that
document before the machinery Of the
Universal Film Corporation was moving.
The first thing was to decide on who
would prepare the scenario.
To Lois Weber, creator of "Hypocrltes,"
was allotted this task, and that 1t was
a task may best be understood from Miss
Weber's own words
II got little from the opera itself, save
the great character of Fenelia. Old-time
operagoers will be amazed when they see
their old favorite on the screen. Probably
no opera manager ever spent more than
5000 on "AIasaniello." 1t will cost the
Universal heads quarter of a million |
dollars not counting what Pavlowa gets, |
for of that know nothing"