Mexico weekly ledger., 1915-01-14
Mr.. N0AD SUFFERS FROM
RESULTS OF TEMPER
Experiece of Grouchy Citizen Well
Depicted in Latest Moving
Picture Film
HAD YOU THOUGHT OF IT9
One of The Strongest Forces of Mod
ern Civilization is Topic of
Interesting Film.
Advertising in all its various

forms is so closely bound up with
our modern life that it is hard to i'm
agine how we could ever manage to
get along without it.
Just what sorry place this earth
would be if nobody ever advertised
is very amusingly shown in some
motion pictures entitled "Mr. Noad's
Adless Day." which have recently
been produced by the Universal Film
Manufacturing Company.
The hero of this film comedy, which
teaches an important lesson with all
its fun, is Mr.. Noad, business man
who becomes SO disguised with ad-
vertising that he wants to see it ah-
olished.
On leaving his house one morning
he is annoyed to see that some en-
terprising bill poster has disfguered
his fence with flaming bills. His in
dignation increases when he finds an
election banner draped across the
back of his automobile.
All the morning his work is in
terrupted by callers who try to in
terest him in all sorts of publicity
schemes. At last worn out and m
very i'll humor, his head sinks YEARLY
on his desk and he falls asleep.
In his dream Satan appears at his
side and tells him that any one wish
he may make will be granted. Mr..
Noar, remembering his unpleasant
experiences, promptly wishes that
there be no advertising of any kind
anywhere. Satan smiles maliciously
as he promises that the wish shall
be granted Immediately.
Still dreaming, Mr.. Noad hears his
wife ask him to go to the store forI
package of breakfast cereal. On
the way he forgets what brand his
wife told him to get and tries to re-
fresh his memory bd looking for an
advertisement. But the billboards
which used to glow with the praise
of everything from apple pie to zinc
ointment have all vanished.
He tries to board street car, but
is unable to do so because not car
has sign to show its destination.
He has the greatest difficulty in find
ing a grocery store. All signs and
numbers have been removed, the
show windows are empty, and there
is nothing visible from the street to
show what kind of wares a store
handles.
At Mr.. Noad's Office building there
is the worst kind of confusion. AS
result of the cessation of advertising
the names and numbers are all gone
from the doors, and it is only after
laundering into the wrong office sew
eral times that he finally reaches his
own.
Mr.. Noad has forgotten that even
printed business stationary comes un-
der the head of advertising. He
scolds his favorite stenographer for
writing his letters on plain sheets of
paper. and she promptly resigns.
This occurrence upsets porr Noad
SO completely that when he sees Satan
again standing by his side he makes
a vicious lunge with his fist at his
visitor. This wakes him up and he
realizes with delight that it was all
a dream, and that he may still enjoy
the countless benefits which adver-
tising bestows.
On his way home that night Mr..
Noad greets affectionately every evil
dence of advertising he sees, lifting
his hat to the billboards, smiling at
the street car cards and reading over
and over the advertisements in the
newspapers. He is particularly
gratified to find that the selection Of
his favorite cigar still requires only
a few seconds on account of its dis
tinctive band and the familiar trade
mark on the box.