El Paso herald. (El Paso, Tex.) 1901-1931, 1915-12-07
BUSINESS BOOMS
REPORT STATES
Adclub Files Prosperity Re-
port on Ell Paso Condi-
tons; Boosts All Lines.

3 Business is booming" This is the
keynote Of the report which the FL
Paso Adclub will make to the research
bureau Of the Advertising Clubs of the
World.
FL Paso was selected as one of the
points of investigation by Mac. Martin,
chairman of the rational research
committee OF the affiliated Adclubs-
Charles r Russell. chairman of the
educational committee of the Ell Paso
Adclub and a member of the national
educational committee, was asked to
make a careful investigation of BUSH
ness conditions in Ell Paso during No
vember and prepare a careful and re-
tions. He was assisted by W E. Nix.
president Of the Adclub. Dexter MaPel
and George c. Robertson
Remarkable business Condition.
The report Of this investigating com
mittee. which will be published in book
form by the research bureau on jan
uary !. shows remarkable business
condition in Fl Paso. All Of the lines
OF business Investigated show a sub
stantial increase over November, 1914
and the hardware line showed an in
crease Of BIAS percent. one store in
this line having had an increase of
over 400 percent.
The investigation was confined to de-
partment stores, drug stores, clothing
stores. jewelry stores. grocery stores
and hardware stores. No other lines
were taken into consideration in the
report although president Mix clipped
the clearing house statement for No
vember. showing a total of S11121-
by the city schools, which was not in
cluded in this statement, from The
Herald. and filed it with chairman Rus
sells report TO show the banking pros
perity of the city.
Results Of Investigation.
The results Of the Adclub investiga-
tion in the four selected lines. showing
the increase over November OF last
year. were as follows:
Clothing stores .-----..-----.-.- 21-S
Drug stores lie
Hardware stores 212.5
geWelry stores ..------- --------- IS
All Collections Good.
The report also included a summary
OF the collection conditions in FL PasO,
always a criterion Of business condi-
tions 1t was found that collections
were good in all lines on accounts due
on November and collected during
the month The groceries reported all
collections good. while one firm report
ed an average Of collections amount
ing TO 90 percent OF the credit, bust
ness done The average for collections
in this line was 1871 percent, the re-
port stated. Clothing stores reported
collection average Of 20 percent for the
month Of November. drug stores had an
average for the month Of so percent.
hardware stores IS percent. jewelry
stores 5S.S percent, and department
stores 50.7-
stocks Enlarged
Stock on hand was shown to have
increased So percent in the grocery
line over the same month last year
clothing stores increased stock los
percent over last year. drug stores re-
ported the same stock on hand as last
year. hardware stores showed an in
crease in stock Of 207.5 percent, one
firm reporting an increase Of 500 per-
cent during November, 1915, over No
vember. 1914 Jewelry stores reported
an increase OF 3.4 percent in stock,
while the department stores reported
an increase in stock at the end of
November. 1915, over November. 1914.
Of SIS percent
At the end Of the report president
Mix added a brief summary Of the bust
ness situation in El Paso which reads:
mo store that reported to the COM
mittee failed 10 speak of general con-
ditions as excellent, and the majority
said that they expected a continuation
Of Fl PasO prosperity and are buying
heavily for the spring trade"