Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1915-06-24
DISCUSSION ON ADVERTISING
CHURCH AFFAIRS IN PAPERS.
It Worked With Splendid Reaults IN
Statesville, Where Church ATT
tendance Was Wofully Slim
(statesviIle Landmark.)

(StatesviIle Landmark
The North Carolina Christian Advo-
cate believes that more publicity Tor
church services is desirable but 1T
fears. that going into advertising col
vmns and paying for space may smack
Of the bargain counter OF course
publicity for the Church could bemade
hurtfuI by the use of argain-counter
methods but a dignifed statement of
the offerings can be made in ad. col
umns as well AZ when run freeA as
reading matter. Bro. Blair recently
ran two-page ad. IN the Advocate
for the Mt Airy district. when was
Eentirely proner He; could have run
the same matter as news, free OF cost
but the Advocates treasury Would
have suffered. The Landmark has AL
ways printed all church announce
ments offered it and all news OF the
ehurhces it had space for, without
cost. 1t has done this cheerfully ana
gladly: has invited the churches TO
send it news Of their activities. This
it will continue to dos All tne
churches are pleased to have their
services and their work mentioned
If a church chooses to go on the bus
iness basis pay for space and make
its own announcements in Its way, II
ts dificult to see why that method OF
publication is objectionable. In other
words why should matter which would
he acceptable as news become ob1ec-s
tionable when 1t goes into the al. col
unns aud Is paid for2
Weak on the Church Ads.
North Carolina Cristian Advocate)
One result of the recent agitation
as tn the attendance in the evening
services in Statesville is the determ1-
nation OF some OF the leaders IN our
Broad Street church, to use space IN /.
the local paper each week Win Z ells
view of increasing attendance
This is new in the South but for
some months has been tried IN son NV
Of the Northern cities. o. what GA
tent it has brought results we are not
appraised. There is no DOUBT tnal
greater diligence in giving puphclLy
to church services is needed but the
idea that bargain counter offers, III Dig
letters printed In space paid for at SO
much ner will remedy the situat1on
where counter attractions have drawn
the people away, we fear Is very m u1s
OF declusion.
s IF we may venture a suggestion we
| would say that nothing can MI up
ennty news so surely and effectively
=. nersonaI evangelism. IL the menu
bership of Broad Street, OF any church
could be induced to go two by two, or
even singly during the week, to some
inddifferent or unsaved person. and
convince that one of real personal
| interest in him.. it would be possible
| in his way to bring many 10 tue ser
vice and to secure their attendance
| from a motive far removed from any
| thing akin to mere curiosity. Then,
n these same personal workers would
onietlv inform the pastor during the
! week of their expectation OF being
present in the next Sunday evening
service with serious persons it would
mt fire into his soul and such ferVof
into his message as would MAKE ~
sound like one speaking with author
lity and consciousness or the dl 's
JUNCTION. Nothing could more surrey
save a preacher from delivering per-
ft1nctory or aim1ess message.
The Church everywhere needs 10
catch the vision of that scene IN the
gospel where Jesus taught the muiet
: tude. and where, in the midst OF the
fhrong the paraIytfc was brought 70
| Him borne by four friends. As these
four men brought their helpless neigh
bor into the presence of the healer, 50
must we bring our helpless neighpors,:
dead in trespasses and sins, into the
presence OF Him who alone can poI-
give sins. The mission Of the cnurcn