The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1915-03-11
NECESSITY Is CAUSE
OF GREAT DEMAND
FOR 1915 MODELS
Big Little Business Men Must Haze Automobiles IF They
Reckon Time Money-That is Why Sales Are So Good
This SeasonIndustry Spreads It's Benefits Into Every Walk
of Life.

While a number of reasons may en-
Ter into the unprecedented demand for
automobiles of the 1915 model, there is
one that stands out by itself, and that
necessity. The automobile is neces-
sity and as such it is being bought by
hundreds of thousands Of people, ma
iority Of whom never have had cars.
Others have had the experience and
know what it is to be without one, so
they have made the best possible deals
for their old vehicles in acquiring new
ones.
1t is figured by a man who is keen
on such things that any ambitious in
dividual who believes in the maxim,
thine is Money" and apportions his
work and efficiency in the right ratio,
should be able to make car pay for
itself inside Of three years. Many can
do this in much less time.
This is just part of it. How much
more than this saving In time the au-
tomobile means to civilization Of the
day cannot be put down in figures. It's
influence is felt everywhere. Property
values soar because Of it's ability to
annihilate distance, it is a splendid
tonic and health builder, it widens the
vision and employs either in the ac-
tual making Of cars or Indirectly a
grand army Of workers whose number
runs ;ato the millions.
Nothing has happened along which
has made such tremendous stir on
this good old globe, so changed condi-
tions and ultimately made itself such
a positive necessity as the automobile.
No Longer is 1t Luxury.
Time was when the automobile was
rated as a luxury and not much more
But that has passed. The modern mo-
tor car Is not luxury with the mass
es. Business Of the day finds 1t ne
cessity. Automobiles will play even
greater part in the business of the flu
ture.
For some years the commerce Of the
nation has been on high speed. The
only way to keep abreast Of it is to be
expression puts it, The congested re-
tail districts in metropolitan cities
have given way to an area, the mere
suggestion Of which ten years ago
would have stamped the prophet as a
harmless maniac Distance has grown
until too much time is lost in walking,
and here Is where the automobile
comes In and makes itself a necessity.
Time never was as valuable as it is
now and the future will see 1t climb.
There is no other way of getting from
this point to that and a dozen more i'm
the same time as the trip can be accom-
plished by an automobile and that
without infringement upon the munich
pal speed restrictions
The big business man makes the cir
cult in car driven by chauffeur.
The small ,usnes man or the salesman
covers the ground just as quickly in q
small car, Naturally the greatest field
Is among the sane folks and they have
the satisfaction of just as good a ride
n as the owners Of the high-priced cars.
No jealousy exists; honors are even.
Benefits of the Industry.
No matter if certain people do make
most money out Of automobiles the fact
remains that the profits from the in
dustry reach all classes. The army of
workers in the factories, hundreds of