Daily capital journal. (Salem, Oregon) 1903-1919, 1915-08-23
Advertising Firm
Thinks Oregon Product
In Need Of Advertising

N. W. Aver e. Son, the world-famous
advertising agents, have issued the fol-
lowing little lcaflet on Oregon, and the
suggestions made are worthy of careful
consideration:
"FOr agricultural purposes" }" said
Congressman McDuffie, in lS42, 81
would not give pinch of snuff for
the whole territory"
The learned gentleman was referring
to Oregon--yet it has since been said
that there is scarcely a grain, fruit,
vegetable, grass, tree, plant or flower
that grows in the United States or Eu-
rope whicn cannot, ON some portions
of the soil Of Oregon, be raised to per-
fection.
Which is cited to prove that even
congressman are not always right.
| The equab,e climate of Oregon, and
thhe rich soil of her splendid valleys,
make her one of our best agricultural
states, but for further details in that
particular we must refer you to the
government reports. Our space is linn
tied and Oregon S, products are quite
the contrary.
All we can hope to accomplish here
is to suggest some few of Oregon 8 op-
portunities to expand ner trade and in
dustries through advertising.
Take salmon, for instance. The mag
nificent Columbia river is the great
est salmon.producing stream in all the
world. Of this prince of fishes it has
been said that Oregonians eat all they
can and what they can't, they cam "
IL. LNpnlisn,pon fold if\
Thousands of tons of salmon are an
nually caught and canned in Oregon,
and since artificial propagation aas
been solved there is little likelihood
Of falling off in the supply.
And mind you, this Columbia river
salmon is the finest obtainable-yet
nothing has been done to proclaim its
superior merits through advertising.
That whero Oregon has neglected a
real opportunity.
While salmon is staple fooi-one
of the most nutritious of all edibles-
the housewife has never been taught
to call for it by h1st name. Sne asks
for q can of salmon, and she gets it
whether it is the beGt salmon she can
buy she has no way of knowing.
Now there are lots OF salmon canned
in Washington and Alaska and Maine
more in Washington, really, than in
Oregon--but if the Oregon Gamers will
put the advertising behind their sal
mon, they. can make it the standard
with trade and consumer.
Vine should like the opportunity to
discuss their advertising possibility
with some Of Orcgon's s salmon Gamers
We also see a great opportunity fol
Oregon canned vegetables and fruits
fresh and dried.
We haven't said word about Ore
gon g noble forests and her great lum
4 Der industry We haven't touched on
her great mineral wealth. nor hei
wonderful stock.raising achievements
we can only devote q line :. to
her practically unlimited water,powel
for the driving of great manufactures
we could write book on her attrac
tons for home.seekers.
1t is only our purpose to let her know
that we appreciate her for the grea'
state she is; that we have carefully
studied her possibilities, and that We
are eagerly ready to help her people
with the kind of advertising which vii
bring her to the manufacturing emf
nence to which she is justly entitled.
With her superior natural endow
ments, if the northwest had been settled
first. she would have flourished ever
better than the northeast, and with az
gressive advertising she still has th'
opportunity to overcome the handieal
of yOuth