Pocahontas star herald., 1915-01-22
MARKETING WORLDS
GREATEST PROBLEM
WE ARE LONG ON PRoDUc-
TION, SHORT ON DISTRl-
BUTTON.
BY Peter Radford
lecturer National Farmer Union

] = NNNN'h lA'hANlll anu AAN N"'f
while Il has brought its hardships,
has clearly emphasized the inn
portance OF distribution as a fact
or in American, agriculture and
promises 10 give the farmers the
cooperation Of the government
and the business men the solution
OF their marketing problem.
This result will, in a measure,
compensate us for our war losses,
Tor the business interests and
government have been in the
main assisting almost exclusively
on the production side of agricul-
ture. While the department of
agriculture has been dumping
tons OF literature on the farmer
telling him how to produce, the
farmer has been dumping tons OF
products in the nations garbage
can for want OF a market.
The World Will Never Starve.
: At no time since Adam and
Eve were driven from the Garden
of Eden have the inhabitants OF
this world suffered from lack OF
production. but some people have
gone hungry from the day of Gre
alton 10 this good hour for the
lack of proper distribution. Slight
variations in production have
forced a change in diet and one
locality has felt the pinch of want
while another Surieited, but the
world as a whole has ever been
land OF plenty.
We now have less than one
tenth of the tillable land of the
earth'S surface under cultivation,
and we not only have this sur
plus area TO draw on but it is safe
to estimate that in case of dire ne,
cessity one-half the earth's popu
lation could knock their living out
of the trees OF the forests, gather
il from wild vines and draw il
from streams. No one should be-
come alarmed; the world will
never starve.
The consumer has always feared
that the producer would not sup
ply him and his fright has found
expression on the statute books
OF our states and nations, and the
farmer has been urged to produce
recklessly and without reference
20 a market. and regardless OF the
demands OF the consumer.
Back to the Soil.
The city people have been urg-
ing each other TO move back TO
the farm, but very few of them
have moved. We welcome our
city cousins back to the soil and
this earth's surface contains To-
C92,l60,OOO idle acres OF tillable
land where they can make a liv-
ing by tickling the earth with a
iorked stick. but we do not need
them so far as increasing produc-
tian is concerned. The city man
has very erroneous ideas OF agri-
cultural conditions. The common
lv accepted theory that we are
short on production is all wrong.
Our annual. increase in produc-
tion far exceeds that OF our in
crease in population.
The World as a Farm.
Taking the world as one big
farm. we find two billion acres oil
land in cultivation. OithiS amount
there is approximately 75OOOOOOO
acres on the western and i,26O,-
/ 100000 acres on the eastern hem
isphere. in cultivation. This csti-
mate does not include grazing
lands. forests, ETC., where large
quantities Of meat are produced. |
The worlds annual crop ap-
proxinates fifteen billion bushels
of cereals, thirteen billion pounds
OF fibre and sixty-hve million
tons Of meat.
The world shows an average
increase in cereal production oil
l3 per cent during the past de-
cade, compared with the previous
five years, while the worlds pop
ulation shows an increase Of only
3 per cent.
The gain in production far ex-
ceeds that of our increase in pop
ulation. and it is safe 70 estimate
that the farmer can easily in
crease production 25 per cent if a
remunerative market can be
found for the products.