Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-10
RETAIL SALES GROW
In OMAHA TERRITORY
Business in City and in Missouri
Valley Increases in November
Over Previous Year.
SHOWN BY ASSOCIATED AID MAP

Retail business of Omaha In November
was greater by per cent than In Novem-
ber year ago, according to merchan-
disc map prepared by the educational re-
search committee of the Associated Ad-
veraislng Clubs OF the World, This is
one of many maps published by the $3.50
ciated ad clubs in a neat volume that has
just been copyrighted and issued on NOR
chandising conditions all over the United
States The figures for this, exhaustive
compilation were gathered by the local ad
clubs in all parts OF the United states
and submitted to the educational research
committee, which then compiled the ma
terial and prepared tho maps.
Business Good in Valley.
The book has Just been issued and the
first copies have been received in Omaha.
A notable feature of the entire work is
that Omaha and the Missouri valley gem
orally show up splendidly with an in
crease of business at the same time that
the great majority Of the country shows
more or less of a decrease. The month
of November was chosen for comparison,
since this was four months after the be-
ginning of the war. long enough period,
II was believed, to allow tho first furry
due to excitement to subside
While Omaha shows an increase of 6
per cent in retail business. most Of the
cities to the east OF Omaha and most OF
the larger ones to the west show a de-
crease OF from 1 to 10 and even 20 per
cent in retail business.
Retail advertising increased per cent
I'm Omaha. and but gained in no other
place in Nebraska, according to this
map 1t increased also in Kansas City
and pretty well up and down the lower
Missouri river, while II decreased in
most all OF the cities cast of there ex-
cept in the cotton states and in Pennsyl-
yanla, New York and in Ohio, generally
speaking.
Retail Collections Better Here.
Retail collections were 60 per cent
better in Omaha in November than year
before according to this map. This gem
eral condition is shown to, have existed
throughout eastern Nebraska, South
Dakota, Missouri and Kansas while col
lections were conspicuously poor in the
cotton states with the exception OF
Texas.
IN the volume OF department STORE sdlest
Omeha stood at par Neither an increase
nor a decrease WAS shown over a year
before for the corresponding month. Kan
sas City showed an increase of 20 per cent,
but the southern and eastern states in
general with the exception OF New Eng
land and New York, show a decrease.
More Grocery Returns.
Omaha shows an increase OF u per cent
In grocery sales. This condition also is
In evidence In the eastern sections OF
Nebraska. Kansas. Missouri and the
Dakotas. Also It obtains In general In
New York, New England and central
Ohio
A 10 per cent increase Is shown in
Omaha IN hardware sales. The Dakotas
show an increase Of from 20 20 per cent
in this commodity. while throughout the
east in general there was decrease OF
from per cent to 81 per cent.
The Missouri valley again shows an in
crease In drug sales of from l TO 10. per
cent over the corresponding month
year ago. while the south and extreme
east show a decrease Of from 1 TO %
per cent