The Oroville weekly gazette. [volume] (Oroville, Wash.) 1905-19??, 1915-05-21
A PRINTING OFFICE TRIAL

One frequently hears of the de
layed steal" in base ball, but there are
more frequent instances of the de
layed rush that the public knows
nothing about that is a common oc-
currence in a country print shop, and
rarely a week passes that does not
record an instance. These annoyances
do not occur in daily newspaper Of
flee, for there rules are memorable,
and are seldom broken. Every pub
Usher of a country paper has the same
experience. This delayed rush" ref
ers to advertisers who wait until the
last moment to bring in changes of
copy, and to people who are DESTROYS
of securing the insertion of some COM
munication or notice just at the hour
CT going to press. The country print
er is the most accommodating cuss in
business, and will frequently submit to
almost any kind of inconvenience to
accommodate his friends and patrons.
People can not possibly realize what
trouble they cause in cases of this
kind or they would not be so incon-
siderate. There is certain amount
of space that must be filled every
week. No printer can put off getting
out copy and setting the same in type
until the eleventh hour. The stuff
must be written and set up in advance
OF press day, for press day is some
strain even in the office of a country
weekly, for the paper must be printed
and mailed on time. 1t can be under
stood then that whatever makes extra
work on press day is adding to the
trials and strain of the publisher. This
paper is printed as early every Thurs
day as possible, and hence the copy
| il generally all in by Wednesday
| evening, and yet almost every week
communications, notices and ad
changes come in Wednesday or
Thursday morning, when they could
just as we'll be handed in day, or
few days, before. 1t has always been
the aim of the publisher of the Gazette
to oblige these delayed applicants for
space when possible, and in many,
ton has put him to serious inconven-
fence. The Warsaw (Ills.), Bulletin
looking at this subject from a new
angle, makes the following trite an
nouncement in a recent issue:
mot week passes but what some
advertiser comes in with copy for
| change in his advertisement on We'd
| nesday, while people with communica-
lions or announcements are even as
late as Thursday when they could just
as we'll have had them in the office on
Monday. The latter class not only
discommode and burden the printer
but entail on him an unnecessary ex-
pense since it frequently involves the
loss of the use of couple of columns
already in type, which is put aside for
the accommodation of the late conner,
and this means time and money vast
| Cu' hC "olot VI II tuOSC Will
thank you" work are the commonest
offenders and are the greatest peeved
when their stuff happens not to get in
to print. Press day is always a rush
day in a newspaper office and there
is enough coming in at the eleventh
hour that can not possibly be cared for
earlier without having crowded upon
the force lot of copy that might just
as well as not be in the printers
! hands on Monday. Heretofore we
| have asked for promptness as mat
ter of accommodation; now we must
insist upon it as a matter of business.
LAS to advertisers, they should have
their copy in the office not later than
Tuesday morning; and it is to their
interest to do so, for where the printer
is rushed an advertisement is likely to
be thrown together any old way, and
the value of an advertisement is near
ly as much in the way it is set as in
| what it contains"