The Topeka state journal. [volume] (Topeka, Kansas) 1892-1980, 1915-10-16
CAN'T BEAT DODGE
Little Kansas Town Has a Real
Fashion Show.
Broadway and Paris Styles
Shown Way Out There.
BEAUTIES OF PLAINS IN GLORY
PrettieSt Girls in World Live
in Western Kansas.
Even Secretary of Agriculture
Admits They Are "Queens."

| Broadway's fashion show is al.
event of worldwide interest. The
fashion magazines and the newspapers
devote columns to a discussion of the
seasons styles. Movie men have in
vaded the realm of fashion Women
spend real money to see the coIored
pictures of the Paris models. Even
the little country week1ies are crowd
ed with boiler plate descriptions of
gowns and fads and fashions
Poohi
That for Broadway
Ditto wild, frivolous, faddfsh, fool
ish Paris ard Topeka, too. The same
for the movie machine men.
Out in the town of Dodge City, Ford
county, Z. s A. there is a semi-annuaI
fashion week that is the real thing A
woman out in the short grass country
doesn't have to subscribe for the fash
Ion magazines to know today's most
pronounced and becoming style. Not
in the least. Neither does she need to
sit in hot, stuffy theater and see
the pictures on the screen if she would
gather an idea of the new garments in
actual use Most of all the fair ladies
of the big, broad Kansas wheat belt
do not need to go to New York or
some large city to see the displays.
Not when they can go to Dodge
City.
A Natural Setting.
It is in Dodge City that the fashion
show is in it's element. Somehow
Dodge City seems to provide just the
natural setting to make a fashion
show all it ought to be. Right up TO
now merchants have all of the classy
offerings from the style centers But
ed to make a fashion show stand out
in a towns memory and cause people
to mark the next fashion show date on
the calendar.
1t is the beauty of Dodge City's !
home grown living models that makes I
the western Kansas show a feature. |
It IS the posing of the score of Dodge |
City's choice American Beauties that /
makes even the men stand In front of |
the, display windows until the lights /
are turned out 1t is the stunning APP |
pearance of Dodge City's ewn prize 1
daughters that causes friend husband
to stand for the purchase of new rib
oons and hats and dresses without
opening a joint debate about the price.
Out in Dodge City the fashion week
s based on the home patronage idea
Home patronage in the theory of
Dodge City people means buying at
home. But that isn't ALL 1t means
llso the use Of home products in the
living model contest
Beauties of Plains.
1t was a wise Dodge City merchant
Who concluded that the Paris fashions
.ouId not be shown to better advan-
age than when worn by the towns
,rize beauties. The theory was given
is first test more than a year ago
When Governor Hodges visited Dodge
Sity and stood in a receiving line for
orty minutes and shook hands with
ONE OF the prettiest girls and women
n the world They We're not hand
'ainted, drug store perfumed. caIci-
mined and gaudily gowncd dolls.
Tever. They were just the daus hters
f the best families in the town and
he natural prize beauties Of the west
IN plains.
Those are the girls who play the
tar roles in the fashion week show at
Dodge City That. perhaps. is the ,
eason Ford county women never go
0 the big towns for their dress up
1eas. Possibly, also, it Is the reason
lodge City's show has become an es- :
institution and has attracted
Inside attention
Last year a State Journal reporter
rcod in the receiving line when Gov
rnor Hodges was in Dodge City
his year J. c. Mohler, secretary Of
ne state board of agriculture, was in
IA town when the fashion event was
tagged MohIer and the reporter
Tere talking it over and comparing
otes-
You got to give It to Dodge City"
aid MohIer- Those home girls are
ueens-'