The daily Alaskan., 1915-08-11
c. D. HENIMING MAKES
 VALUABLE SUGGESTIONS.
(Continued from page 1)

the planners accomplish the most, but wear themselves 'out quicker, and so what's the use?
 We'll, if I cannot hear by letter am, nevertheless, not without news of Sllagway as long as I have The Daily Alaskan, and as a dispenser Of daily doings it seems to improve with every issue
 What wonderful year this has been for the Gate City despite the fact that Seward got the govern meut railroad. Do you know was looking for another exodus from Sk0gway (though in less propor- tion) like there was when the White Pass railroad was finished. Of course, had stopped to think, I would have seen that the people who left at that time, went to look for employment to replace their railroad building jobs, q majority of them being 'floateTs' who sell dom stayed long anywhere, while bona fide Skagwayites are as a rule too busy storing up in their own honey cells to think of migrating to other dells, no matter how bright the flowers look in the distance. In- stead, they have gotten busy in taking care of the tourists and other travellers who have either been barred from Europe by the War or routed themselves up there when the fairs and conventions brought them to the coast. Inct- deutally, I cannot help thinking that to the movies are due a share of the credit for the advertising they did throughout the country the last year or two. And that leads to the subject of judicious publicity, and what a great help 1t Is in this connection.
 I used to make the city directory of Hot Springs, Arkansas, and found that the business men there were spending huge sums in elaborate schemes for the systematic ad- vertIsing of their town. In con cert with the great trunk lines of railroads they spent thousands every year in good, well framed pictures of Hot Springs scenery, etc They used to take one or two big railway systems a year, and adorn their depots and station houses with these fine Autographs. I presume you have seen them many times in your trips. And they had a man from New York who went to the Springs every other year and issued a pictorial guide. They all pa trouized that liberally until they found he was lying about his cir culation, then they contracted with me to preface the next issue of my directory with an illustrated "write- up," and the big hotels and others bought a quantity of them for out side circulation. Anyway, they al- ways spent so much each year in substantial advertising and of course found it paid.
 What I now suggest is that Skag- way take a leaf out of Hot Springs book, and do some general publicity every winter. There are glaciers, trips to summit, etc., which could be turned to good account in this way The business men could each undertake to furnish so many real addresses and during the winter months turn their idle time to some nlan of this sort. I know from eX- perience they would reap a good harvest in the returns the follow ing summer. The motion-picture Is fine, if 1t is supplemented with some descriptive matter for folks to take home with them. If you had seen the open mouths that l have seen where I have exhibited the horticultural show photographs, you would have a clearer idea of the real interest people take in the Hast frontier" The old Klondyke yarns of hardship and suffering seem to still appeal to them, but they need something additional to increase their usefulness for pub llcity purposes.
 Yours faithfully,
 c. D. HEMMING.