The Washington herald. [volume] (Washington, D.C.) 1906-1939, 1915-05-10


that it is the artist who understands tn
practical side of reproduction. VIII
knows how her drawings are going t
appear in newspaper. magazine or poster
| who is going to make success.
There is steady demand for fashion
drawings in advertising work. In Illus
| trations for catalogues and magazine ant
newspaper advertisements for colthin:
merchants. and the young woman VIII
can prove her efficiency in this line o
work Is in steady demand.
| For the exceptionally clever com
mercial artist there is no better way
to get into the art end of advertising
than by making a really good adver
tisement drawing for a certain prod
| uct and then sending it on approva
| to the manufacturers of the product
One young woman who was studying
art in New York devised a clever
| illustration for a certain kind OF
! breakfast food and sent it to the
headquarters Of the manufacturers
The drawing was put in the hand,
of the advertising manager. who rec
ognized the merits of the drawing and
| sent for the young woman. asking
| her to bring her portfolio of draw
ings with her. When she arrived at
the office of the advertising manager
he told her that her drawings had
been accepted. and that she would be
paid forty dollars. On looking at the
drawings she had brought with her
the manager recognized the sort of
talent he was looking for and offered
the young woman a position at SIS a
vancemsnt. She was delighted and
really anxious to accept the position.
However, she had a lingering preju-
dice against advertising work. a pref
udice that had been nourished at the
art school. and just as she was ac-
cepting the offer she let fall what
she considered a harmless remark
about advertising being very CONNER
cial and advertising work "dreadfully
mercenary" and not the sort of art"
she had intended to take up.
The agent caught this remark in
an instant. He realized that while
the young woman doubtless had the
ability to draw as he wanted her
in the advertising business SO Ions
as she felt the necessity of airing
her ideas on high art" So as tact
fully as possible he withdrew the
offer he had made and the young
artist never knew the reason for his
change Of mind.
For the young woman who cannot
make a start by submitting a clever
drawing, the best way to get into the art
end Of advertising lies through personal
solicitation. For instance. a young wo-
man who can execute really good detail
work such as is needed in illustrated
mail order catalogues. can by making a
canvass Of various concerns who get out
such catalogues usually get a start that
WILL IL she chooses to make it, serve as
an introduction to steady advertising
work.
In the writing end Of advertising prob
ably the best way to get start Is
through a position as stenographer or
private secretary in the advertising de-
partment of a large mercantile concern
Occasionally. direct application for work
as an advertising writer yields the de-
sired result.
A large paint manufacturer, who makes
a speciality of varnishes and inside paints
used i'm great quantity by women for the
refurnishng of woodwork and furniture.
successfully employs a young woman to
look after the advertising end Of the
business. 1t Is his opinion that adver-
Using offers an opening for well-trained
women that is not appreciated at the
present time. Especially in the manu-
facture of products used by women and
in the household. so this manufacture
says the work of a woman advertiser is
OF great value. Within the last twelve
years he has received on an average of
500 applications a year from women wish
ing clerical work in his office and In
all that time only one young woman has
applied for advertising work. He ac-
cepted the services of this applicant and
as he admits. she is not wo-
man of extraordinary cleverness, she has
made good and has carried on the work
better than a man could have done it.
Now as to the salaries received by
women In the advertising world. The sue
cessful artist who is employed receives
from $40 to 500 a week. To be sure, there
are many women advertising artists who
do valuable work who do not receive
such generous wages, but the tendency
is all the time to bring the salaries up
to this high standard. The successful
copy" writer receives about the same
payment although the woman employed
In the art end of advertising more often
receives the maximum wage than she
who is employed as a copy" writer.
The largest money made by women ad-
vertisers is undoubtedly made by those
who carry on their own advertising con-
Germs. For instance. one young woman.
scarcely q years old. has a well estab-
lished business in New York from which
she earns between ]S,VV ana tJuUp year.
She began some seven years ago at a
few dollars a week. filling in designs of
laces in the advertising department of a
large lace importing house. At present
she has two or three artists In her EN-
ploy and turns out everything from cor
set advertisements to automobile posters.
In her case, as In the case of most
other women who have succeeded In ad-
yertising, success depends not alone on
what she knows about art. but in great
measure on the sound sense with which
she Is endowed. There Ia many little
art student who could give her points on
perspective and other technical knowl- |
ridge that artists are supposed to know.
but when IL comes to the practical
knowledge of reproducing. Of printing. en- |
craving and Typography. there arc not |
many men In the business who could |
teach her anything.
These important facts concerning print: |
ms and typography can be learned from |
various hand books to be found In almost
my public library and there are also |
books on the theory OF advertising that |
he would-be advertiser should read and |
.hink about before she applies for a po- |
,ition for work as an advertiser.
Too slew.
f-oot-"Ths chsesa has RIM ouf 4