New Ulm review. (New Ulm, Brown County, Minn.) 1892-1961, 1915-08-11
NEW ULM IS TO HAVE STYLE
SHOW. N

i , Z i
New York and Chicago will not have
a thing on New Ulm if the plans Of the
local merchants materialize. And there
seems to be every reason on earth to
think they will. At meeting Of the
dry-goods merchants Of the city last
Monday night it was definitely decided
to- stage a style-show at Turner Hall
theater in early September. After at
tending the Chicago style-show last
week, the merchants got together and
decided that New Ulm was metropolitan
enuf to put one over, too.
The style show will be staged at
Turner theater early in September and
not only the drygoods merchants will be
back of it, but the other merchants are
promising their cooperation for the
accessories. So the New Ulm young
lady who walks across the stage in her
most crushing style will wear not only
fashions latest decree in dress but will
also have her dainty foot encased in the
very latest footwear and her head will
( be surmounted by an equally up-to-the-
minute millinery display. And it is
thot that the jewelers. will do their share
and show, thru the medium of the models,
what the latest word is in gold mesh bags
and solitaires. Whether the druggists
will be given an opportunity to display
their 1916 models OF powder puffs and
face creams has not been settled.
1t would be possible to send to Chicago
for the trained models to display the
Fall and Winter styles. But the chivalry
of Messers Ochs and Ottomeyer would
never hear to such slight on the young
ladies of New Ulm. They are of the
opinion that New Um's fair maids can
wear the glad rags with as much dis
tinction and style as any Chicago or
New York girl. So they are planning
to pick their models from the city. It
will be distinction to be chosen as the
artist to wear the swell dinner gowns
and it will certainly add interest to the
show to know that it is home girl who
is posing as the model. So now is the
time for the girls to commence to watch
their walk and carriage.
The plan is to show all styles and
types of dress from the very niftiest thing
in Fall and Winter suits to the most
sensible costume for the kitchen. And
the show will not be entirely devoted to
things feminine, by any means. Swagger
young gentlemen in all the splendors of
haberdashery will pose before the au-
dience as gracefully as the hero of a
McGrath novel. And the "kiddies'' too
will be given chance to see what is
what in their styles. Altogether, if the
style show materializes as the merchants
plan it will be one Of the best things seen
in New Ulm for a long time.
The manner of staging the style show
is to have different tableaux Of figures
appear. A sprightly Miss in her smart
tailor made street costume, a group of
laughing school girls in neat school
dresses, athletic young men in every
costume from picnic garb to the con-
ventional swallow-tail. All the styles
of all the people will be shown, in short.
The various scenes will be literally
interpersed with musical numbers and
everything will be done to make the
first Style Show of New Ulm success
both socially and educationally.
1t is an entirely new thing in the way
of advertising in this section and the
local merchants will be deserving ofmuch
praise if they succeed in putting it over.