Virginia free press. (Charlestown, Va. [W. Va.]) 1832-1916, 1915-08-05
To the Peach Growers of the
United States.
The real test of your ability is at hand.

The real test of your ability is at hand
II you were manufs ctrer Of autom obile patent
suspeuder button breakfast Food other thing that
you wanted sell to the public, you would be rated
mentally incompetent if you did not let the consuming pub
lie know what you have.
And you would let them know through well planned,
scientific advertising campaign.
But here you are, with of the biggest peach crops
history of the United States hanging trees
your Investment of millions of dollars in orchard property
waiting for reasonable dividend and not thing has been
done tell the American public that peaches the
bargain counter.
The impression seemsto prevail with the inexperienced,
that it is crime talk about probably low prices.
That it will get tile American consumer in pessi-
mstic OF mind, and he will try to buy cheap, thus
breaking the market if you fool him by say
ing nothing peach crop the plentifuness of fine
fruit the high quality and the prospective low
price, that the will voluntarily dig deeper in his
breeehes and paw more coin for goods.
This is absolutely false logic Every successful
every line his by convincing the
that they getting big value for their
Department chain groceries and others spend hum
dreds of thousands Of dollars daily in the to
show the how high their bargain counters
eaped Some lines of goods sold at cost less, to
draw trade Every of you knows that the
progressive grocer will sell you pounds Of Is
pounds practically the cost of turnover He draws
to his store by adj reading SO pounds of
Tor DOLLAR q Now this proves one thing The way to
sell goods to convince your prospective buyer that
have goods at a low price.
Unless the peach growers Of the United States make
the big business stroke that should be made right
the to peach growers will be far below what
they could be intelligent busnesske action taken
The thing to do is for peach growers organization
large sppern fact factor interested in the
production and marketing of peaches to authorize his sales
fOde du from IF
the said per package to be sent central
mttee chosen by large fruit growers organization and
this fund udicousy expended under the counsel of such
committee in advertising peaches.
Not YOUR peaches or M peaches, or ANY INDIVID-
UAL BRAND Of peaches but Peaches Let the
housewives of the United States know that before
has such opportunity existed to buy at low price, the
most superb quality and grade of fruit Peaches for break
FAST peaches for dinner peaches for peaches canned
peaches preserved peaches branded peaches picked
1t is astounding what comparatively small amount of
money, judicousy expended the big city daes street
car cards, bill boards and other media will do,
This is not an advertising talk. l hold brief TO
the newspapers for the street other advers
ing proposition but do hold very deep interest in the
welfare of the peach industry and that there is probable
crisis at hand, every wenformed fruit knows ONE
CENT spent in the right direction to increase the
ing demand, will return to the grower FIVE, TEN
TWENTY cents in cold cash, through better returns.
main crop breaks the it is the
surplus above normal requirements An advertising
pagu of reasonable proportions would stimulate sufficient
increased demand take of that surplus above market
and sustain the whole market fair price level.
There plenty of good peach saesmen whether they
be commiss merchants fruit Distributors brokers'
This is recommendation that you
particular sales channel Use whatever connection you
found satisfactory in the past This
ION facts nothing to do with the marketing problem,
other than center the attention Of the peach producers
throughout the country the fact that they overlook
ing of the vital necessities their business, It
has bearing only this years crop but every crop
Am right or l wrong? would like to have>an
preston by wire and mail from progressive fruit
shipper who interested in taking this matter
for definite and immediate action This movement should
be non-parsan and should recognize Legitimate
factor the business. All should pull together. Every
large consuming center should be developed its maximum
consuming capacity to take of the of peaches
hanging the trees in Michigan. New York State,
Ohio Virginia West Virginia, Maryland, New Jeasey Con-
necticut, Arkansas. Missouri Colorado and the West.
A. R. RULE
Executive Offices General Manager
90 West ST. New York North American Fruit Exchange