Fulton County tribune. (Wauseon, Ohio) 1883-1925, 1915-11-12
KEEP YOUR MONEY AT HOME AND
BoosT YOUR LOCAL TRADE

BOOST YOUR LOCAL TRADE
The mail order business, with the ex-
ceptlon OF the stock market, is the only
business ln which the entire capital Is
furnished By the trader in advance Of
the transaction.
Furthermore. there is no business In
the world that could not be made
highly rofltable--abundantly soft
the customers were to pay their money
IN advance at the time of the giving Of
tho order.
For the reason that the merchant
or dealer who handles the cash is not
subject to any loss from bad credits.
cancellation OF orders. return OF goods.
etc
Did you ever stop to consider that II
there are half dozen, more or less, bad
credits. OF. to use more forceful ex-
preston. dead beats. in your COM
munity on the books OF the merchant
with whom you do business. that 1t
II you who must pay for his bad
debts? There Is no other way for the
merchant to save himself from loss.
Somebody must pay and, naturally. 1t
Is those who do pay their mills who
must pay enough extra to take care of
the bad debts and save the dealer from
loss.
Something like half a billion dollars,
a sum which staggers the comprehen-
sion OF any mathematician. q sum
that you could never count In life
time we're you to count every number
out mentally. is sent to the big cities
every year with orders for merohan-
disc to the big mail order house. You
send your portion of that enormous
sum.
This great sum would capitalize a
half million stores IN as many small
towns with thousand dollars each, in
cash. But there are not that many
small towns In America. In fact, the
flgures are 80 big that It is impossible
to compute them with reasonable ac-
curacy. However, II this great volume
of capital were to be invested with
local merchants in the small towns, in
stead Of sending 1t away to the mail
order houses In the big cities, do you
realize what it would mean to your
own town?
Do you realize that it would mean
that the merchants in your own town
could supply you with everything that
the mail order houses can give you
that everything would be of better
quality and more substantial and that
you would be able to get what you
want when you want Il? Also that the
money would be reinvestsd right in
your own town. which would mean
more money from taxes for improve
ments. better streets. better lighting
facilities. better schools, better roads
Ia your county, ETC.?
We're you to go to your local mer
chant and give him the money in ad
vance for any purchase you might de
sire. instructing him to buy 1t for you
and giving him few days time fl
which to find just what you want
cd, you would be more effectively
served and better satisfied. Should
there be an error In his selection you
could talk Il over with him and he
would make It right He would b
compelled to, even II he did not desire
20 do 80. But he would realize that II
was to his own interest to make the
deal satisfactory, without compulsion
and everything would be on a much
better footing. all around.
We're these conditions to prevail
and they win prevail. without question
some time. there are thousands OF deaS
little towns now Ia existence tha
would spring into prosperity. which
would increase the value and the rea
worth of every house and lot In tn,
town. Yes. every farm in the com
munity would be worth so much NOR,
per acre. every bushel of grain, every
ton OF hay and everything raised OF
the farm would be given an additiona
value.
There would be a great readjust
ment OF values throughout the Unite,
States. Country property would b.
worth so much more. while the inflated
values Of city property would seek
fair level.
Just think Of II. A corner lot in
city. so feet wide by $50 feet long. be
ing set at value exceeding the SO
value Of thousand farms In any o
our most productive states. There ar,
lots In Chicago, New York and som,
other cities, no bigger than the siz'
above mentioned, that are valued, an,
are transferred on the real estate maj
ket. at many millions of dollars. Yol
can read of these transactions in tn
newspapers every once in while.
And speaking of newspapers. 1t 1
the newspaper. the paper in the smal
town. that stands between the grip O
the big city ON the prosperity of yol
In the small town or the country an
your Independence OF that life
squeezing power. It is the little news
paper. as compared with the metro
polltan journal, that acts as you
champion. that fights for you ever
week In the year.
There Is not a newspaper in the Un
ted States. no matter how small, tina
cannot accept, II It will, more none
from the big mail order houses In 81
change foe advertising and boosting
than II receives all told from the locs
merchants.
speak from knowledge. I hav
handled campaigns for the purpose {
subsidizing the small newspapers
the interests Of more than one ma
order house. have sent out attra'
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