Harrisburg telegraph. [volume] (Harrisburg, Pa.) 1879-1948, 1915-05-01
COLE EIGHT HAS
ARRIVED IN TOWN
Factory Now Running in Three
Shifts in Order to Meet De-
mand For Deliveries

| The Cole eight arrived in che city
| this morning and is now being dis
| played at the salesroom of the Ex-
celsior Auto Company, at Eleventh and
| Mulberry streets.
The car has a full seven passenger
touring body with one man top and
| divided front seats, the auxiliary seats
folding into a recess in the back of the
'front.' seats. All these are standard
features on the latest Cole produc-
| tlons. Harry l.. Myers, local repre-
sentative, has received assurances that
the factory is now working in three
shifts over the twenty-four hours in
order to keep in with the demand and
insure prompt deliveries.
Chief Engineer Charles s. Craw-
ford, of the Cole Motor Car Company
| recently gave a talk on the Cole eight
cylinder motor, in which he explained
its perfection. He said in part:
| lnasmuch as the general public has
shown decided interest in the de-
lvelopment of the eight-cylinder motor
we feel that the time is opportune fol
letting them know some or the facts
of this late commercial product.
There have recently been some
statements made by engineers which
might possibly admit of a double in
lterpretation.
From actual experiment it has been
that we have had less development
and experimental work to do on our
Ieight-cylinder motor to make II a
practical commercial success from
1.-THE layman viewpoint than we expe-
rienced on either fours or skies of past
and new design.
Some time ago we realized the
growing public sentiment for a power
plant which would approach the tur-
line control effect. And when this
demand assumed commercial propor-
tions, through our long established
connection with motor building spe-
ciallsts we were ready to meet the de-
mand with developed product.
In the past 1t has been the policy
| TO design motor cars under the SUPER
vision of one man with more or less
fixed ideas of construction and engi-
lneering. But motor car building has
automatically received itself into a
democratic process. The will of the
people now rules. Public demand fol
the eight Is irrepressible. But this de-
mand, by the more conscientious
builders, is being met with their re-
Isponsibility for correct construction In
mind.
In order, however, to obtain more
satisfactory results in an eight-cylinder
motor than has been obtained in past
design, the successful builder realizes
the need of taking advantage of the
long experimental work conducted by
| Europe on eights
The motor builder of limited facil-
tiles is not as rule in possession of
the necessary records on this foreign
development.
Work IN the Cole eight began
where Europe left off. The Northway
engineers in conjunction with the en-
gineers of other prominent orGanlza-
tions concentrated on the development
of the Northway eight. More
combined brains than have ever COM
bincd any similar engineering under
taking. The engineer Of to-day, unlike
the engineer of the past. has forgotten
personal glory and has been taught to
regard service to the user as his only
consideration. He has learned that
no engineer is sufficient unto himseelf
alone" He is a group animal and has
learned the great lesson of co-opera-
ton and conference. There is no ques-
ton but that Coles exploitation of the
standardized system of building is