Middletown transcript., 1915-09-25
CURRENT PRICES
MIDDLErOwN. DEL, SEPT IS, 1915
COOPERATIVE MARKETING


There is just one big fundamental fact
about marketing, good friends, that we
wish to emphasize. That fact is that
successful marketing means co-opera-
tive marketing. mother words, if you
are are going to market your products
profitable you must work with your
neighbors.
And working with your neighbors
means some trouble, of course. Some
of them are different, some ignorant
some just naturally "hard to get along
WITH" you say. So its going to be
little trouble to get the needed cooper
alton, no doubt. But remember this
that the only thing in the world worth
doing is something that 1t takes some
trouble to do. That is the only thing
that develops character and ability.
Babies can do easy things, but God
made man to grapple with hard tasks,
and they don't get to be real men until
they do.
Let US appeal to you then, Brother
Subscriber. to try to interest your
neighbors in getting together for better
marketing of their crops this year.
Cooperation is necessary for numerous
reasons: l. In order to secure ade-
quate information. IL you have only
five to twenty bales of cotton or twen-
ty bushels of potatoes, or six or eight
hams, you cannot afford the expense of
keeping informed about prices and fluc-
tuations in half dozen different mar
kets, about what dealers you should
ship to, by what routes, etc. Nor
would dealers give you much attention
if you should ask. But if you have an
organization with five hundred bales of
cotton, or a thousand bushels of pota-
toes, or five hundred hams, your repre-
sentative can afford the expense of cor
respondence, telegraphing, telephoning,
or even personally visiting the markets
in order to find out just how the very
highest top-notch price may be obtained
lublGdu VI piOANSe
when the first buyer makes his offer.
2. Cooperation is necessary in
order to secure the profit of proper
grading. When several grades of the
same product are sold together, the
price is fixed by the lower or lowest
grades. Or if only one uniform gooc
grade is sold, the farmer is not likely
to get the benefit unless he knows
grades. And so cooperation is nee
essary Q) because the individual far.
mer frequently hasn't time to become
an expert grader to be found he coulC
not get recognition merely as an indi
vidual small grower. An organization
of small growers, on the other hand
canO secure expert graders and ~
by honest dealing in large enough quan
titles can secure recognition of it,
grading with materially increased
profits.
8. Lower freight rates may be Sc
cured. And frequently the difference
between high and low freight rates ma.
mean the difference between profit ant
loss for the producer.
There are other advantages, of cours'
that might be mentioned, such as tn
ability of an organization to hold ant
constantly supply group of customer
whereas an individual could not; tn
advantage of having all members o
the marketing organization grow tn
same variety of thelproductor or the sam
breed of poultry or livestock and there
by get better prices; the advantage o
being able to compel fair settlement
from dishonest men who might haras
or rob Ind viduals with impunity; tn
advantage of uniting upon one brand
advertising it and making it a none
making asset for all, etc.
Successful marketing II cans cooper
ative marketing. Will your neighbo
cooperate and get the profits or refus
to cooperate and lose them.
Crops are "lsid by" now and gener;
farm work is not pressing. Why nc
see your neighbors and organize to mai
ket together your cotton, cotton seet
tobacco, peanuts, livestock etc, Somt
body mustm make a start. Why not yor
- The IrOgreSsire Farmer.