The gazette-times. [volume] (Heppner, Or.) 1912-1925, 1915-03-11
THIS IS STRAIGHT TO YOU Mr.. FARMER AND
TO YOU Mr.. CONSUMER AND Mr.. MERCHANT
sam Evans in me Northwestern. Klamath Falls

I'm another column of this today will dispatch
from Chicago announcing that the great ma2rder house OF
OOO0O0court EN- twenty monto holders OF common stock OF
that corporation The stock of the corporation amounts to
S40O000OO The melon distributed the of
additional stock which will make total capitalization OF $6ooO
years dividend of SO Is cent paid
to the stockholders This means that the capaa
tion Of the stands does not represent capital Originally
invested in that corporation but composed in large part of the
in the form Of additional stock is that corpora
that the capital stock must be increased from time
company the past on capitalization of
eest on your money don't you if this capital stock is
increased and the company earns next
corporation don't blush much when they vote it. And the
companys cohers so last Tor years tat
directors have had to keep busy issuing new stock
this you?
Just this: klamath County contributing her share that
through the pooce here each Sears Roebuck Co
M yu M Fe ASK Ike m @ e t o2 local BANKS eW M
much represented by drafts sent by klamath residents to that
Well what of it, suppose do send
Roebuck & Co.?
helping Chicago very large city.
you helping institution reaps
its from undpaid and girls many OF whom are driven to
vestigation in Chicago two years proved this.
And helping to keep klamath Falls very small city
Roebuck Co. were to go to local merchants How much better
benefited. perhance the
local should get rich and have in the bank that sur
this and the surplus interest rates would be
Wouldn't it? Then oo if you help up your local
could help make them large enough 50 they could afford
wanted something in hurry you would find right here at home
57F the people of klamath County there enough
wealth produced n this county to build up rich
and the surplus ought to be kept right here
could ncubated into the minds and hearts and
of woman and child in klamath
County all maoder business could within five years this
city would be the community in Oregon
goods here than you can get EN- for in
Chicago?
Well sell produce than the chi
buy produce you boost little for
up here long everyone home place
the merchants could goods often and they could aod TO
spread wide that outside merchants would come
here and stores and so cut down prices by competition the
trouble with klamath County that the people rpe mere RE
that patronzng home merchants is the most
Chicago doesn't help klamath any VIZ know ong a1 who
chant who buys his groceries outside ana know % G oTe ASK
the ordinary of people to support home industry
And bless you until recently the merchants Were sending tn nd
bureaus in the I'll admit but none the less
millionaire all the mistaken theory
that their buyers wanted to dup into the dea t tf
getting something for nothing and were not loyal enough 10
patrone local stores unless green trading
Stamps M % haye seen the eh about this trading stamp
matter after they already of town in year more
money would spend with their local newspapers IN s
years mention to show that it not always the consumers
talking the other about this mail
talked blue the gi myself black
the and thought had convinced him Of the his
when he back at with this 81 realize what you say is all
what do? The maorder houses all flood
with literature catalogues right along When want
chair picture the chair the right in the
logue And it's the easiest thing in the world to sit down and
check postotce order for the thing want
bolts and there all described and priced in the caa
logue.'
interested right away asked the farmer if he
the local oh yes read
them said they that So-and
sells hardware and that Soandso sells furniture The ads are
newspapers and of them not
changed month month but look the every day And
what want to TO read that
Jones doesn't anything to me- know
But Co would put in an advertisement
saying that they have of sucandsuc description Tor
SuCandsuch price that would suggest 10
might be Interested Farmers are not so much eeste N
selling what articles are for sale and
for what prices
liked been trying to tell the local deal
three Lots of them don take time TO "re any
of Will not spend as uch IN
Klamath Roebuck Co. DO counting
postage catalogues and figuring the pg eau
at cost talking to that day asked me now
many hardware merchants klamath Falls and when
him he said that farmer who read te loca newspaper
tell it because only one or two them advertised
could make the merchants believe that before they can
must at least solicit ms Dus-
houses do I'll have helped lot
Selfish, say? Sure it is run newspaper ana II my
purvey publicity believe it when rightly
handled, and big
If only get together for Kamathfarmer and mer-
together and keep all our money at nome
and place this would beprosperous farms
prosperous merchants big independent fearless
while to get anything through her
keep hammerng at this home-adlng prop
oson lust The readers help lot by buy
ing advertised in The Northwestern You can make
sure they goods wouldn't the advertising