New Britain herald., 1915-09-09

that he had hand in it's accomplish ments somewhere.
 we regret that it is not possible to do something in the way of such pub lie appeals in New Britain. The local papers have been very kind to us, often printing monthly reports that must seem pretty dry. How we should like to report to them some thing worth while! Whenever we can do so with safety we make pub lie our efforts in behalf of transient seekers for our he1p,-those who nave travelled on and cannot be injured py the publicity, just to show the puoilc that, In slang parlance, we are on the job.' The transient class is so com paratively small, however, that we hope no one will think that our efforts run largely to travellers aid.
 Strive to Awaken Interest.
 ''The more general understanding and good will We can secure the more helpful we can be. People must have a clear idea of an organization De- fore they can become greatly interest ed in 1t. They must have a tangible interest in some particular expend1- lure too, rather than a general idea that they are contributing to fund which is doled out to the poor, col lectively.
 "Your paid workers use every means at the command of charity worker in a small city, and rack their brains for new ones, to bring out this personal side. Every contribution, of money sent directly to the. agent is carefully accounted for and an ac- knowledgment explaining it's use is sent to the donor. In these instances, at least We are able to close the gap between donor and recipient.
 "We also try to make our monthly reports as enlightening as we can so that very few shall feel as a man in another city once said: All I ever hear of that charity is when it makes it's annual appeal for funds, and then all is quiet again for another year.
 Try Advertising.
 Our eagerness in this direction-the attaining of good will and interest," has lately led us into the new and un- tried paths of advertising; we have tried to be cautious about it, but only time will show it's wisdom Cor lack of it) for it has never been tried before. Some of the Russell Sage Foundation officials see in our idea a legitimate opportunity for charity organization societies in smaller cities to set their needs before the public, by making known few of the needs in the many families before the public, by making known a few of the needs in the many families we know, rather than all the needs in few of the families, as in larger cities. At any rate the two ad vertisements inserted so far have not been paid for out of the general funds for fear of possible criticism Charity Organization who understood and approved of the idea
 "This is an age of advertising, when even the churches insert advertise ments of special services and so on. Perhaps if we go about it carefully it will be all right for us to try it, too. This we do know, that there was a large and helpful response to our first which resulted in a close con- nection between those who needed to receive and those who were willing to give.
 Notable among the responses was that of the late Dr. Styles, who l offered to provide a days outing at | has farm for all the children whose | names we might suggest. By the time | of his sudden death he had already | provided memorable outings for at least twenty-five children.
 Respectfully submitted,
 ELSIE c. OSBORNE,
 Agent"
 Il