The Arvada enterprise., 1915-04-22

From this II will be seen that each story, with
Its fund OF human interest and useful information
combined. reaches a different circulation, the
distribution being governed entirely by the range
OF applicability Of the information 1t contains"
1t Is the desire Of the office Of information to
prepare these stories SO that they may be printed
without editing or revision 1t Is In this that lies
one OF the strengths OF the agricultural depart
ment information service for II means that scien-
tihc terms and phraseology are eliminated wher-
ever possible. that the significance to the people
OF the bulletin on which the story Is based is
emphasized and that specific. but easy. instruc.
tions are given to enable the people to do that
which the bulletin recommends. The stories,
therefore. be called Constructive news"
They tell the people what they do and how to
do IT,
The department Of agriculture takes great care
to make It's st0fes accurate Everything that is
put out by the of'ce OF information IL submitted
for approval. first, to the author: second. to the
chief OF the office bureau which has charge
OF the subjects with which the story is con-
ccrncd: third. to a second chief OF bureau In
order that he may check up any undue en-
phass on one particular aspect Of a given prob
lem. and fourth to the secretary or assistant
secretary OF agriculture for final approval
II would seem that with these safeguards moth
Ing can be sent out which will be misleading to
the people. II can be said that since the ONCE
OF information was created II has been rigid
rule to avoid any appearance OF personal pub
HCitgs III tHe Information stOrleH Wn1Cn are sent
out neither the names OF individuals nor
the names OF the different oYiccs and bureaus
In the department are printed unless they are
absolutely essential to the story. Every state
mont that Is made is given upon the authority NJ
the department and not upon that OF a part OF IT,
No stories are sent out from the Office OF nfor
nation about what the department OF agriculture
intends TO do or hotes to do. Neither is anything
said In praise OF the departments work. Plain
statements are given of what has been done and
recommended. This Is all II can be said that
seemingly this policy has brought about very
apprcciablc change IN the wny in which the
newspapers regard agricultural news. Once the
daily prcss was inclined TO consider that the
only interesting stories were those which were
personal In character, were sensational or what
might be called frcakish. Now Il is believed that
the newspapers are much more disposed to meas.
urc the value OF story ncws by the value
OF the information II conveys.
Tho office OF Information does not measure the
worth OF newspaper circulation by numerical
standards. but rather by the appropriateness OF
each story that II sends out to tho necessities
OF the readers. SO Il can be said that the farm
papers are regarded a much moro valuable
medium thnn the daily press for purely agrcul.
turnl stories and the papers circulating In rural
districts a. much more valuable for the same
kind Of reading matter.
No absolutely accurate Information can be had
A. to tho extent Of the circulation given to infor
nation stories BY the agricultural department
service. II 10 said that clippings are received