The Logan Republican. [volume] (Logan, Utah) 1902-1924, 1915-01-30
TO THE PUBLIC---
R1E1E following article appeared in the "New York CONNER
cial" of Monday January Is, 1915 and is reprinted
here with giving the public conception of
the l1C Green Tarding Sta mp business:

Having a perfected working or.
ganization would not be enough In
= itself to secure business success. The
mechanism must be set in motion.
And that Is where the Sperry q
Hutchinson Co., begins its t ade de-
yelopment along rational lines. 1t
does not storm the retailer or the
manufacturer, but offers thorough
ly matured and proven proposition
that means larger sa es for the mer-
chant, increased profit and more eff
ficient store service for the retailer.
The idea of cooperation Is paramount
and through nearly twenty years OF
steady progression every policy has
been retained or rejected az 1t met
or failed to meet the test Of cooper
alive service.
This has meant that the company
has been obliged to keep progressive,
not only on the surface, but In its
operative organization. BY that i
mean that the forms of contracts
with merchants have been brought up
to date year by year; that the pol
icy of extending redemption parlors
has been liberal and that the premi;
ums given In exchange for stamps
have represented the greatest posi-
l,I In nyaotlU tho
that the typewriter, the monograph,
the player piano, the automobile, have
passed through successive stages oil
development, SO has the trading
stamp and coupon idea been one OF
evolution. Its wider adoption and
almost automatically progressive an
nual sales have permitted more and
more money to be returned to the
consumers in greater premium values
and In increased facilities for redemp-
ton OF stamp books. Throughout the
years of development the s. & II.
stamps have held first place in the
public estimation. This is shown in
the renewal of contracts by satisfied
merchants who in turn base their
faith in s. & H. stamps upon the
response they get from the ultimate
consumer"
Il have personally investigated the
attitude or the manufacturers to-
ward trading stamps and have stud
led the situation from their angle.
My Investigations have taken me into
the retail stores where | have seen
the proprietors and watched the as
tual distribution OF stamps. And
to gain final knowledge on the sub
ject | have interviewed the people
who col ect the stamps. They have
told me why they feel an interest in
buying merchandise that assures
them OF a stamp privilege. All the
world Is close akin In the intimate
matters of life. 1t is only a matter OF
degree, but not OF kind that separ-
ates the laborer from the million
aire, the housewife from the society
mat on. The wage worker feels
distinct pleasure In the acquisition
of book of stamps just as rich
man enjoys possessing bond from
which he can clip and redeem a cou-
pom. The woman Of moderate means
feels thrill Of qualification when
she turns in stamp book and gets
q valuable article which she can use
in her home or give as a token to
some relative or friend. There is
a basi. human impulse in saving. 1t
is hard to describe why any one
should be prejudiced against collect
ing stamps and our records show that
thousands more each month become
converts to the profit sharing trading
stamp and coupon idea. | am firmly
of the opinion that every line of
business that comes into immediate
touch with the public can be benefit
ted by adopting this modern trading
stamp policy of ours, where service
is the keynote of trading stamp and
coupon success"