The Sunday telegram. [volume] (Clarksburg, W. Va.) 1914-1927, 1915-07-04
Nationwide Hunger for Purity
and WhoIeso meness IS
Revealed.

Revealed.
1t was not so many years ago when
lpeople considered ice cream IN the
light OF e luxury-to be INDUCED In
tonIy on especially special occasions.
Some there were who looked upon
this dainty CONNECTION as faa- But
few, then, dreamed OF Its possanlii !,
ties as daily article OF diet. All
the more surprising has AZ pee cen.
therefore, for us to realize that
times have changed" even with re-
gard to the eating OF Ice cream.
Perhaps it was on some bright
sunny morning-but does it really
matter-when the public awoke 20
find that ice cream had leaped INTO
popular favor, not only as delicious
dessert. but as nutritious FOOD ana
a recognized tonic. Where million
gallons had been consumed In GER
tain section. we find that three mil
lion gallons are now requird to sat
idsfy the ever spreading desire for ice
cream.
Mr.. William B. Sine, of the Imper-
/ aI Ice Cream Company, In speaking
of the growth OF the ice cream indus
try remarked. cit was but few snort
years ago that the freezing by hand
iof a few gallons of plain ice cream
| was considered in many localities
lhereabout as an event of special I'M
Iportance.
..Then, too. people would drive to
town of Saturday evening, nlIcn
! their rigs to the town posts. and visit
Widow Browns ice cream parlor.
"From that small beginning a rev
of the more active druggists and con-
Ifectioners commenced the making OF
ice cream in their Easements. me
real progressive step was taken by
the now big manufacturers who oper-
ate 1nagnifcent1y equipped plants.
open to the public at all times, IN
which thousands of gallons OF per-
Ifectly pasteurized milk and cream
are frozen fresh every twenty-tour
hours"
amount of ice cream in the winter
! montfrs.,, said Mr.. Sine. Extreme
hot weather is not depended upon to-
day by the large producers for there
lis constant demand all year round
It Is rather difficult to appreciate
what tremendous strides have been
taken by the fast growing ice cream
industry. That there are still great
er strides assured none can deny.
i The tempting, palate provoking flavor
of good pure cream-frozen INTO
beaker OF delightful l1scfousness-
gains hourly, so to speak. the favor
of the masses and classes alike,
When we look for the causes we find
them deeply intrenched in all that is
GOOD, wholesome and necessary
! There seems to be no age when the
delightful flavor of good rich cream,
fails to arouse an unsattsfied appe-
lite. The children, large and small,
help to add to the total gallons con-
i s11ned. Nor do the grown-ups ne
lglect to do their share in boosting
the years consumption. Old age, ind
ing joy in the refreshing and inyigor-
ating dessert shoves the figures still
"a notch higher.
That the standards of ice cream
manufacturers have been elevated
with the steady increase in demand
islands unquestfoned. Progressive man
Iufacturers have been drawn, from the
very first, by every argument con-
corning cleanliness, efficiency and
Iquality Their general business meth
lods have taken an upward trend, and
to-day they are engaged in tremen-
dous educational effort with view
lof teaching the public the advantages
icontained in their product.
i The fathers and mothers of the aver
ta&e American lhAl4y dio oSvO1An6
more and more time to selecting a
better menu for themselves and their
lcnildren. It is purely a matter OF
common sense and caution that
prompts them. Ice cream is and has
been one of the most healthful and
nutritious OF foods. Besides. 1t is
MISUNDERSTANDING three fold pur-
pose at a minimum of cost AS a
dessert, 1t Is welcome because 1t leaves
no after effects. 1t is digestfble to a
marked degree. AS food, it furnishes
tissue building ingredients that are
recognized by physicians under all
circumstances. AS q tonic, 1t re-
freshes instantly and tones up the
entire system.
!! To draw true word picture OF the
interesting ice cream industry the
writer must inevitably paint build
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