The daily Gate City. [volume] (Keokuk, Iowa) 1855-1916, 1915-11-17
The Nauvoo Gate City
Nauvoo, ILL.,, Nov. II, 1915

ming or actually doing their Christmas
! shopping than were year ago at this
! time. Hundreds Of people are now
preaching and doing early Christmas
shopping who a few years ago never
gave the subject passing thought
until a week or so before Christmas.
No mandatory law has been passed
compelling us to do this. The change
has been brought about by publicity.
There are two sound arguments for
early Christmas shopping: First, the
selfish argument that the early buyer
has q wider variety to select from.
moro time to make his or her choice
and better clerk service: second, the
finer appeal to our better natures In
behalf Of the men and women behind
the counter We all realize now that
every one Of us who does take the
trouble to buy his or her Christmas
gifts early by Just 80 much relieves
the terrible eleventh-hour Christmas
rush under which the men and women
behind the counter often break and
wilt Most OF us realize, too, that by
failing to make this effort we are
violating one Of the tenets OF the
Christmas season by being selfishly
of others. But the early
Christmas shopping converts are. go
ing to increase. This gospel OF early
Christmas buying is being preached
by new evangel. We refer to the
advertising columns Of The Keokuk
Daily Gate City. Heretofore the ex-
horting has been confined mostly to
the news and editorial pages. Now
the advertisers themselve are preach
ing it. We are pleased to think that
this new note in holiday advertising
is inspired not so much for the pur-
pose OF profits as by the new human
ity in business by the merchants
wish to make the last few driving
days Just bit easier for the weary
workers. Anyhow, this new voice in
the early shopping pulpit is cordially
welcomed and readers of this column
and paper will see the early Christ
mas shopping advice in every ad. 1t
is voice that carries far. It reaches
every home. 1t will make early buy
ers of many laggards hitherto.
The heating plant In the Nauvoo
Catholic church. has been completed
and the large interior Of this NAM
moth religious temple is now as
warm as the most fastidious can de-
sire.
The whole nation joins with Presi-
dent Wilson in cordially welcoming
Mrs. Gault to the white house as
permanent guest
It seems that the Nauvoo Priscilla
club has gone, died and may not be
resurrected again.
Miss Elizabeth Kraus of Keokuk
visited with her brother John and
family all of last week.
Mrs. NJ. Baumert. Jr.. was Bur
lington visitor from Saturday until
Monday, the guest of the Benson sis
ters. formerly Of Nauvoo.
Mrs. Art ]. Schneider was Quincy
visitor from last Thursday until Sun
day with the Singletons. former Nau-
VOC residents. Art went down and
visited over Sunday with them. and
Mr.. and Mrs. Schneider returned to
Nauvoo Monday.
Mrs. F. c. Clark OF the Panama
canal zone, who visited with her par
ents. Mr. and Mrs c. Steinmetz In
Nauvoo, during the summer, has re-
turned to her husband with her two
children, one Of whom was born here
during her stay in Nauvoo.
Geo. Burk, Keokuk's popular pop
man, was among Nauvoo's business
men last week. Georges factory will
p0 hcpl bAoy o'Si tAiliS oilCi
next January when that prohib law In
Iowa goes into effect and especially
when the people of our sister state
get used to drinking soft drinks.
Miss Corrinne Laubersheimer has
discontinued her millinery store in
Nauvoo. The business room in the
Russell building occupied by her is
now vacant and waiting for Postmas-
ter Geo. Hart to occupy it for his post
Office as soon as he receives hts COM
mission which will probably be the
latter part OF next month. or the first
Of the new year.
The Ladies' Industrial society OF
the Presbyterian church meets Thurs
day afternoon OF this week in the
church basement IN social session.
The Moore-Eddings. company that
played in the Nauvoo opera house all
Of last week and gave It's concluding
performance last Sunday evening,
was q good one. but met with poo:
success in point OF attendance, not
receiving one fair crowd during their
stay here What's the matter with
Nauvoo's amusement loving people?
As a money-maker, the goose that
laid the golden egg isn't IN 1t with
the hen that lays the fresh egg now.
Dealers in Nauvoo are paying zoe and
the consumers 31o at this time.
q Q . . q . . . . . . . . O .