Albuquerque morning journal., 1915-03-27
ONE DOLLAR FOR
2 GENTS, RETURN
FOR ADVERTISING
Report of Publicity Committee
of Commercial Club Shows
Great Benefits Resulted
From Campaign,

For every two cents that the pub
lieity department Of the Commercial
club spent IL brought one dollar to
Albuquerque. This IA shown in the
report of the publicity committee,
Which was completed yesterday.
The report in part follows:
II you are a business man, would
you be- willing to pay 2 per cent for
new business? No doubt you would,
and consider that you were getting
that new business at very low fig
IRE YOU would consider II a good
aroke of business and would continue
paying that per cent so long as you
could secure new business upon that
basis.
The publicity committee Of the
Commercial club has, during the past
few months. secured new business for
the city at the rate of per cent o. If
that rate is good business for the bust
ness men, II is good business for all
the business men and the city gener-
allv. With an expenditure of $4,000,
the national advertising campaign
which has been conducted by your
committee. has brought TO the city
$4,000 worth of new business that
your committee is aware OF. 1t is
impossible to tell how many health-
seekers were indirectly influenced to
come to Albuquerque by that public
itv how many may yet come as a re-
suit Of that publicity and what Will
be the indirect assets Ct that advertis-
ing which cannot be, measured As n
matter of fact. advertising experts as
sert that the greatest benefit OF such
advertising is its indirect Influence
and results. If that is so, then Albu-
querque has found in advertising the
greatest business and community
builder that could possibly be. found
High Glass Advertising.
The advertising was begun last Au-
gust in the Literary Digest Since tina
time from one to three national peri
odicals have every month carried 10
their readers the call OF "The Heart OF
the Wen Country" Up to the present
time r 900, 900 people have had IN op-
portunity to read of the high altitude
and low humidity Of Albuquerque ana
its efficacy in curing tuberculosis. IN
presenting these figures. we nave nOt
taken into consideration that many
persons read these periodicals VINO
are not subscribers. We have mace
allowances for. duplication OF reaqeIs
and for a percentage of readers V'o
never sean the advertising columns, so
the estimate is conservative.
Advertising space has been used IN
Tho. Literary Digest, Golfers, l4esnes'
Munsev's. Cosmopolitan, saturday Nv
ening Post. Scribners McCtures' lhs
Santa Fe Magazine and The Jourha'
of outdoor Life.
The closest sco-operation has 4een
established with the Santa Fe, ana a
great amount of announcement anu
aid has been given the COMMITTEES py
the railroad. General AdveruSlhs
Agent Simpson aud General Passeh-
ger Agent Connell have written per
sonaI letters to all district ahd pasSen-
ger agents. calling attention, 70 the
claim Of Albuaierque as health re-
sort for the tuberculous. aud request
ing that this city be given boost
whenever anyone inquiries for int0r-
nation relative to a health resort cl,y.
This committee has supplied all OF tne
dlsiriot-and- passenger agents with llt,
erature. and 1t Is distributed TO az
who are interested in coming 10 tne
west or southwest for their heai1n'
~
queraue have also been supplied with
literature which they have dlstriput-
ed to the best advantage .,alitaa Much llt' -
erature has also been distriouted "
siiecial trains running through the
city. t
We have secured 125 healthseekerIs
as a direct result of that advertising,
Of that number, all but o. per cetit
remain, basing our figures upon
former averdgfs. In other words,
there are 1fS of those healthseekers
here spending an average of $40 per
month, or total Of $500 nontnig my :
secured by a monthly outlay OF Szeo
for Advertising. Is there a business
man who would not give $3.50. per
month for overs $4,000 Of new bust
ness? And in presenting these fieures,
we are not taking into account tne
number who will remain for years
some to invest money and puiid up
business institutions
The advertising experts have SHOWN