The vidette. (Iuka, Tishomingo County, Miss.) 1912-1967, 1915-04-29
GROWN In MISSISSIPPI"
TO THE GRocERyMAN.

since we printed a letter TO tn.
farmer urging upon him the i'm.
portance Of growing good products
putting them up properly for ths
market, and offering them for sal,
through the regular channels o
business. Did you read it? /
not, look it up, But there is some
thing for you to do as we'll as the
farmer, and you can help to a great
extent in showing him how to dc
his part correctly.
| Grown in Mississippi" is of as
much Importance to you as it is to
the farmer. If the farmer is in a
prosperous condition, you and your
customers will be prosperous. So
it will be good business sense for
you to help the farmer get that
way, and you can do a great deal
to bring about that prosperous
state of affairs that we all hope to
see.
How many articles are you sell
ing your customer each day that
you get from outside sources that
could have and should have been
raised right in your own county?
Glance over your books or your
helves and answer this question.
But you say the farmer won t
raise this stuff, and if he does,
brings it in in such a condition
that your trade will not take it.
That is very likely true, but you
can help to correct these con-
ditions. Suppose you pick out a
few progressive and reliable far
mers among your acquaintance,
call them into your store and look
over the selling articles that he
could produce if he would, and
might if you would help him to
get start in the right direction.
Arrange with him to plant a
small area in the several crops
that are staple sellers. show him
the manner in which the stuff you
sell is put up and give instructions
as to how this should be done if it
is to take the place of the brands
that you are now featuring. The
tine to begin doing this is right
now. Try it once at least and see
what results you are able to get.
A farmer in a Northern state
went to town with his wagon bed
full of apples of all kinds, sizes and
compilations. He peddled around
all day and was compelled to start
home without sale. On the
way he met a lady neighbor coming
to town with load of nicely sort
ed and neatly prepared apples.
She asked about the market. He
said there was none. She asked
what he wanted for his load. He
named a price. She bought and
told him to unload them at her
home. During the night she sort
ed, wrapped and placed the apples
in nice boxes and cartons, carry
ing them to town the next day and
sold readily at nice price, good
profit over what she had paid.
Mr.. Groceryman, you can help
many farmers in your community
by giving them advice and encour-
agement to grow and prepare good
products for the market, and in re-
turn make for yourself a good
profit in perfect legitimate man
ner. The dollars you pay the
man in the country for his stuff
will come back to your till many
times in the course of a year, but
the money sent long distances for
supplies is lost forever to your
use.
The Grown in Mississippi
movement is purely mutual in that
by helping others you will help
yourself at the same time. The
farmers must grow good stuff and
prepare it properly for the market,
the merchants must handle that
stuff and the consumer must
give to the homegrown pro-
duct the preference in buying.
This is the true meaning of
"Gro.yr1 in MisSissinni ,,