Lincoln County times. (Jerome, Idaho) 1911-1919, 1915-10-14
WORLDS STRAWBERRY
KING VISITS JEROME


greatest strawberry plant breeder
and propegator, last week visited Je-
rome on his annual trip of inspec-
tion of his holding Of 1855 acres OF
North Side land. So quiet and un-
assuming is this gentleman OF nation
al prominence that many OF our To-
cal residents only know OF him as
Beatty, the strawberry king of Three
Rivers, Mich. One of the most pleas
ant evenings II has ever been our lot
TO spend was on last Friday evening
when few OF our citizens had the
pleasure OF listening TO a talkfest by
Mr.. Beatty
So interesting were the various
subjects discussed that soon the
hands on the dial OF the hotel clock
indicated past midnight. From d
poor boy years ago, landing in Den
yer after a 60 mile walk with only
ten cents, the total amount of his
possessions. to his present position of
prominence and wealth, is well
worth the inquiry and investigation
of all who want TO better their pres
ent condition.
Mr. Beatty absolutely goes on the
old theory that what is worth doing
at all is worth doing we'll, and to that
end he is developing his holdings on
the North Side tract
His holdings of 25 acres OF land
adjoining the city of Jerome on the
north is all in a magnificent orchard
OF year old Delicious apple trees.
from which this year some OF the
finest specimens of this. the finest
known variety of apples grown in
the world. have been produced. In
addition to this wonderful orchard,
Mr.. Beatty has caused thousands
upon thousands OF Everbearing
straw berry plants to be planted
from which today berries of the
most pleasing appearance and most
delicious flavor are being picked.
Mr.. Beatty's business has grown to
such proportions that the daily mail
received by his firm runs from 1900
to $500 pieces per day and when you
stop to consider that each and every
letter requires an answer. you can
easily draw on your imag ina;ion and
see an Office building occupied by
scores of stenographers and clerks.
Mr. Beattys large farm OF $50
acres lies 4 miles south and 2
miles west of Jerome on which this
year for the first time he has pro-
duced crop OF oats as nurse crop
for alfalfa, and on his inspection OF
same he was much pleased with the
results.
The manner in which Mr.. Beatty
goes at any task he undertakes Is
certain OF success. and so thoroughly
does he enter into the duties that
makes play out of his work and in
view OF the fact he has written a
little pamphlet of eight pages en-
titled. Work Made Play" So popu-
lar has the booklet become that sew
eral editions have been printed in
order to comply with the demands
and requests. Mr.. Beatty has fol
the last seven years made regular
visits to the North Side tract visiting
with his friends and inspecting his
holdings. In his conversation he II
more than pleased with the progress
and improvement he sees on every
hand and his sincerity along tha
that he has let the contract for al
additional expenditure of $4,000 fol
improvements on his holdings.
In conclusion we must not over
look the fact that what Mr.. Beatty
has accomplished can be done by
Others. And as he says, "Wha
Smith does can be done by Jones
The fundamental principle necessary
for success is put plenty of pep into
your work and make your work play
Come again, Mr.. Beatty, we ar,
at any and all times glad to hav,
you with US, and the great NORTH
Side tract does indeed feel proud t.
know that we have among our lant
owners and developers a man like
Frank E. Beatty.