The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-02-07
Remarkable Story of How Louis Eytnge Who at % Years
of Age Is Serving Life Sentence i'm the Arizona State
Prison for Murder Has Climbed the Ladder of Honesty

seem long time since he had regarded
an honest man as IA dub. In fact he
began to have respect for honesty
Along in February. 1912, came the
Inauguration of Arizonas first state
hood Governor, George w. i. Hunt,
and with it complete change in
prison policy. Gov. Hunt was a very
humane man with advanced ideas on
IpenOlogy and scrupling not at all TO put
those IDEAS instantly into effect. For
his prison warden he chose Robert b.
Sims, who, though having no previous
Experience with criminals, was a clean
Iyoung man of real strength OF char
acter, honest and willing to learn. He
1 has proved a valuable executor of the
new humanity represented by the Gov
ernor.
The most important result of the
new management, so far as Eytinge
was concerned, was to take away the
| restrictions upon his mail privileges.
II is the theory Of the present admin
| istration and its parole clerk, j. j.
| Sanders, that the more letters a pris-
| oner can exchange with home and
friends and the right kind of people
generally the better it is for him.
Through unlimited letters Eytinge
was now permitted to thrust an oar
| into the stream of outside activities
| and to feel the tug of normla life cur
rents. For some time he had beer
| subscribing for the business maya.
| zines, Printers Ink, System, Letters
and the like, and was studying espe.
| cially the science of advertising III,
found the same rules holding good
there as in the writing Of selling let,
ters The advertisement of power wal
the advertisement Of honest goods hon
estly represented.
No other advertisement would paw in
the long run. OF course Eytinge wa.
not the discoverer of this idea, excep
for himself. What may be termed tn,
evangelistic movement in advertiser,
had been on for some years.
Eytinge had no part in bringing /
about. He was still crook when tn,
theory was being grasped by Leaders
in the advertising world. But to watcl
that new tide rise gave a pleasurabl,
sensation, like the sight of reinforce
ments, and strengthened his own de
termination to be honest for the SAX,
OF power.
Through correspondence he got il
touch with some of the leaders in thi
movement The convict's letters wer
big with personality: they were full o
amateurish fervor but packed with wei
ripened thought and sailed with a wild
ranging faculty for friendship. Thei
recipients were surprised at letter
emanating from q prison which strucl
blows in behalf of honesty.
Most of these men unhesitatingl
hailed Eytinge as fellow spirit, thoug
; in prison. They gave him commission
( to execute; they wrote, Offering hig
2 salaried positions Hhe moment he wa
at liberty, and to hasten that move
3 ment they wrote the Governor of tn
5 State urging his pardon.
3 Public recognition OF the value of Mi
I writings also began to come. His arti
5 Giles on advertising science and som
essays on character building wer
e eagerly seized upon and printed /
0 technical magazines, Ills writings upo
Y pathological subjects as well won hg
e respect, OF his tract on the indeterm
o nate sentence a sociologist wrote: