davidaulloa/AmericanStories huggingface dataset:
Omaha daily bee., 1915-01-21
EXPERTS EXPLAIN
HOW TO WRITE ADS
A. L. Green and w. S. Stryker Hold
Boards at the Ad Club
Session.
SEEING MUST BE BELIEVING

The science. OF retail advertising was
discussed by speakers at a dinner Of the
Omaha Ad club at the Rome hotel last
evening. Ralph Sunderland. presiding.
introduced A. l. Green Of the Burgess
Mash company. who elucidated the theory
and practice of department store pub
licity, and w 5. stryker Of the Douglas
Shoe company. who told how advertising
of the smaller store should be done.
Mr.. Green demonstrated the necessity
of co-ordinating all -he forces that make
for selling goods. He showed that all
has not been said and done when the adj
vertisement has appeared in the news
paper. The sales force must then be en-
Unused with the bigness and Importance
of the sale. so that each member viii
give his best effort to pleasing the Gus
toners and waiting on them quickly. To
this end employees OF departments in which
sales are scheduled are frequently di-
Yided into two teams and a prize Is
awarded the team having the largest
total sales for the day.
ReflectinE the store.
THE advertisements Of a store must
reflect the character OF the store" said
Mr.. Green. John Wanamaker's adver-
tisements are very different from Green
hut's in New York. and each draws its
own clientele year after year But neither
could switch 20 the others style OF pub
licity and retain its present customers.
individuality in advertisements Is inn
portant AS competition is the life of
trade so difference is the life of adver-
Using"
Mr.. stryker drew from wealth Of
wisdom gained in many years of shoe
store advertising.
Three things are absolutely necessary
to make an ad successful" he said. 1T
must be seen; 1t must be read; 1t must
be believed. Any two of these are useless
without the other one. but the last is
the most important. Your ads may be
seen and read every day of the year, but
If they are not believed the customers
won't come. A man met me on the street
not long ago and he said. I've known
you for years, but these ads of yours
now, are they not hot air?
Not by a Good Deal.
Il told him they were certainly not
hot air. Advertising space is too ,valu-
able to waste on hot air. and you can't
build a successful business on hot air.
You've got % deliver the goods as per
the advertisement for one dissatisfied
customer going out Of your store can dc
you incalculable damage. Satisfied GUS
toners, on the other hand. are the bes,
advertisements.
THE smaller store must OF necessity
limit the size Of its ads. and each ad
must have in it something to catch the
eye and hold IL from rushing Immediately
on to bigger ads. Judiclous use of white
space is important and a general clean.
cut typography helps to make a good
impression and get the readers atten-
ton"
Omaha daily bee., 1915-01-21

A Generous Offer. cut out this ad..
enclose with cents 10 Foley & Co. Chi
cago. Ill. writing your name and address
plainly. and receive a free trial package
containing Foley's Honey and Tar Com
pound, for coughs. colds and Group;
Foley Kidney Pills. for kidney and blad-
der complaints. backache, pains in joints.
rheumatism; and Foley Cathartic Tab
lets. wholesome and Thoroughly cleans
ing cathaTtic-try all three for cents.
the cost OF mailing. Sold by all dealers.
advertisement
Omaha daily bee., 1915-01-21
FORBES INSANE WHEN
INHERITANCE STOLEN

His mind unbalanced as the result OF
constant brooding over the loss OF 500
which was stolen from him a month ago,
Charles Forbes, a driver for Haydens.
went insane last night,
He was picked up by officer George
Emery and taken TO police headquarters.
where he is being held for the county
authorities. Forbes was heir to an estate
in Missouri which was recently settled up
and the 500 was the remainder Of mis-
share.
Omaha daily bee., 1915-01-21
CHILLY" FISK IS DEAD
Expires at Hot Springs, Ark, After
Serving Many Years as
Policeman.
ONCE DRIVER FOR BRYAN

Silas +. Fisk, otherwise known as
Billy" to a host OF friends in Omaha,
died yesterday at Hot Springs, Ark. Fisk
was member of the local police depart
ment for overy twenty years and looked
back after his retirement upon service
for Omaha that had many episodes that
conscientious public servant and a shrewd
citizen.
Dicker with Bryan.
Before he was appointed on the Omaha
police department, he operated a pool
hall and barber shop IN a little town in
the First ngressional district When
Bryan first ran as a candidate for con-
gress. he arrived in the town where Fisk
lived and engaged in dicker with Fisk
for the use of a blackboard and a team
to be used in covering the district.
Fisk wanted 50 a day for the horses,
and Bryan would pay only ST. Finally
Bryan agreed to pay "a day II Fisk, who
was we'll acquainted in the neighborhood,
would drive and introduce him to his
friends.
This Fisk agreed TO do, but he inter-
posed a condition that allowed him to
accompany each introduction with an
apology, because at the time F'isk's
politics and Bryan's politics were vastly
different. Afterwards the two were good
friends.
Had Good Record.
During his connection with the police
department Fisk won distinction fol-
bravery as well as sagacity
Sam Egan. one of the we'll liked MEM
bers Of the uniformed rank. is a nephew
Fisk was appointed to the police de-
partment in April, 1892, and retired on 8
pension in 1912. Soon after his retire
ment his health failed, and he was forced
to go 10 Hot Springs, where the baths
prolonged his life for sop,a veaks
Omaha daily bee., 1915-01-21
OVER MILLION DOLLARS
WORTH OF GUNS FROM u. S.

WASHINGTON, Jan. @.-tirearms
valued at Si,i945l0, cartridges worth
81. 2si, 2S5 and 5000 pounds OF gunpowder
were exported from the United states
during last November, according to
supplemental report sied I'm the senate
today by Secretary Redtield in response
to a resolution asking for Information
Omaha daily bee., 1915-01-21

on this subject tor Oh, period since the
outbreak OF the European war.
Tho war munitions were distributed 60
countries ~ follows;
France. cartridges. $3Gul firearms.
SSO,2i2
Tho United Kingdom CARTRIDGES. $40. %
ol5. firearms SIS. tib
canada. cartridges. yt5.5i2; gunpowder.
1888 pounds. firearms, SG,G6S
Japan. firearms, SIS
Russia i'm Asia. firearms. $4,000
To AN other countries cartridges, s22S.
oii. guupowdcr. ~ &9 pounds, firearms.
ecu. 1H-
Omaha daily bee., 1915-01-21
Hanson Keeps Busy
Talking of Welfare

DR. Theodore Hanson yesterday adj
dressed two meetings at Hanscom Park
Methodist church and made four ad-
dresses to pupils OF Park school. Today
he will address, meetings at Bancroft,
Lincoln and Train schools.
Thursday he will speak before two
community meetings at Grace Baptist
church, Tenth and Arbor streets, in
which the Bancroft Improvement club
viii cooperate.
Omaha daily bee., 1915-01-21
FORMER WIFE OF WOODS
TIPS OFF HIS HISTORY

J X. Woods. who was sentenced &C.
serve forty days tin the county isil Mon
day for defrsuding three omshans Of
small sums or money by getting his
young daughter to pass worthless and
forged checks. Is wanted in Alexandria
s D., for disposing NJ mortgaged prop
erty according to a letter received by
tho police last night The letter came
from Mrs. Cora Pierce OF Onawa. la.
divorced wife OF Woods
The police are stll holding Hazel
Woods. the daughter. pending further
Investigation The girl. however. thus
far. has proved to the authorities that
she knew nothing OF her fathers plans.
Omaha daily bee., 1915-01-21
Omaha Proof:

Mrs. G. II. Miller 1911 N 26th St,
Omaha says: My kidneys weren't in
good shape and my back ached most OF
the time It was hard for me to stoop
or lift. Doan's Kidney Pills strengthened
my kidneys and the pain in my back was
relieved. IL has been quite awhile since
I have had any trouble"
Omaha daily bee., 1915-01-21
Hitchcock Stands
Pat in Spite Of All
Suggestions Made

ttfom starr NoFits hoNuctN'
WASHINGTON. Jan N.-tSpcciol Telc-
gram Now come two young men out
OF the west, Arthur p. Spraguc OF York,
secretary OF the democratic state central
committee owner OF the York Democrat
and Colonel Harry d, Flehorty late Of
South Omaha now OF the Gate city, to
suggest TO Mossfs. Bryan and Hitch
cock just how they may solve their dit-
foreuces. When YOU know the solution
Il is simplicity In itself-Nr. Spraguc rs
to become internal revenue collector.
Colonel Fleharty United states district
attorney. the mRrshalship TO be deter
mined upon later. Senator Hitchcock
with a qul1zical smile today said Not
withstandlng these are my friends ] am
not yet prepared to abardon my former
recommendations
Omaha daily bee., 1915-01-21
Are You Ruptured?

THOMAS j. ABRoN. the factory
expert, will be at our store Jan. 20
and q 10 show you the qualities OF
the UNION" Truss. Prescripto Drug
Co., 18th and Howard.-Advertise-
ment.
Omaha daily bee., 1915-01-21
Bee Want Ads Produce Results.
WIN Be Charged with n eason.

BELIAIRE o.. Jan. 30.--Joseph p.
Ettor, Industrial Workers OF the World
leader. was arrested here this afternoon
by deputy sheriffs and taken 10 the Bel
mont county jail at St Clsirsville. Etior,
who had been advertised TO speak 10
striking liliIerE here tonight, Is said TO
be charged with treason.
Omaha daily bee., 1915-01-21
Answer the Alarm

II can't stand THIS" trOubIe,
There is no other kidney remedy so
widely used, nor 50 well recommended,
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
HORTICULTURAL LECTURES BY
AMATEURS.

Many letters have been received
from nursery1nen and florists regard
ing lectures on horticulture by ANA
tours and the harm they do. We sent
a repre~e NATIVE to report one OF these
lectures and know the complaints are
tustifable.
one OF our leading American nur-
serymen says: Lectures by amateur
agriculturists and horticulturists do
more harm than good. as amateurs are
not capable OF giving expert advice and
certainly no one but experts should
undertake. this work. With three or
four years experience the advice Of
the amateur is dangerous. After forty
years constant garden work the anna
teur's advice may be worth some
thing. and by that time the amateur
will realize how little real knowledge
was at command during the first few
years experience in the garden"
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
PRUNING PEACH TREES.

During tho dormant period. prefer
ably late winter or early spring, just
Nefore growth starts. Ia the best tfme
to prune peach trees. This strue except
in regions where bleeding from wounds
Is likely to occur, when II should prob
ably be done in early winter
Sometimes the owner OF a peach
orchard will find Il necessary to prune
his trees throughout the winter when-
ever the weather Is suitable for men
to work IN the orchard, particularly
II the operations ara very exten8ive.
But II the fruit buds are endangered
during the winter by adverse tempera-
lures Il may be advisable to delay
pruning az rpuch as economic condi-
tons permit until settled spring
weather arrives. This IL especially
advisable n heavy heading in OF tho
previous seasons growth Is involved.
since the proportion OF live buds may
determine the extent to which the
cutting back should he carried.
A limited amount Of summer
pruning can usually be done to advan-
tage. The trees should be observed
constantly throughout tho season Of
active growth. Whenever 6 branch is
seen which Is 20 placed that IT. ob-
viously will need TO be removed At the
annual pruning for tho shaping UP Of
Continued on Seventh Pogo.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
NOW IS THE TIME TO MAKE OR
REPAIR LAWNS.

Letters received from readers ask
ing for information on the subject OF
lawn making reminds us that this Is
the time to make and repair lawns.
a New Jersey reader wants to
know how he can make lawn on a
soil that is poor and hard-clay that
bakes and the grass cannot get
through-and asks what he can do.
Prepare the soil by covering Il
heavily with manure and ploughing Il
under when the ground Is dry. Do
not touch it when wet Break Up the
Jumps and level and rake the sur
face until i, is level and in tinc con-
dition. Then SOW the seed and give
the whole surface top dressing OF
manure. Sprinkle freely. Let the
manure remain until the grass is
well up. then remove the coarsest
with n rake. allowing a good dress
ing Of fine manure 10 remain. This
will bring the grass on the stiffest
cay.
\ Pennsylvania reader says: II
have one Of the finest lawns in the
nearly twenty years. The past sea :
son the grass has grown thin and
In some places has become bare. !
want your advice so az To he ready
Cor action as soon as necessary"
Two courses may be pursued. Go
over the whole lawn with long
loothcd steel rake. scarifying II as
early as possible when tho soil is
sufficiently dry After this a liberal
dressing IF lime and wood ashes should
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11

space. while the running sorts re-
quire at least six feet. Early White
Bush Scallop or Patty Pan and Mann
moth Bush Summer Crookneck are
popular bush summer squashes.
The winter sduashes grow to a
much larger size than the summer,
have a hard she'll and keep well for
a long time. Hubbard Is the most
popular OF the winter squashes. De-
licious Is another good winter variety
and Fordhook is good for both sum-
mer and winter use.
Both squashes and pumpkins should
be stored before heavy frosts and IL
properly cared for will keep almost
until spring.
Vegetable Marrow is n species OF
squash very popular in Europe, used
the same as squash or when about
half grown is sliced and fried like
egg plant.
Some people are fond OF squash
blossoms fried in butter and they are
considered great delicacy.
Squash bugs are the most trouble
some foe The shiny brown eggs will
be found under the leaves and should
he removed and destroyed. II the
bugs hatch. Kill them before they
grow ,argcr. Cucumber beetle some
times attack squash vines and must
ny hand. II mildew appears. use
bordeaux once a week, taking pains to
spray the under side OF the leaves.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11

be given all over and on the bare
spots work 1t In with a rake. The
barren surfaces may then be seeded.
If il Is considered from appear
ances that the whole lawn may fail,
il will he best To dig IL all over, giving
a deep spading and then top dress
with a mixture of sharp sand, lime
and wood ashes. The lime can be
used at the rate of twenty bushels
to the acre and the same amount OF
unleached ashes. This compost should
be spread evenly over the surface and
raked in. After a few days rake over
the surface again. making 1t even. fine
and smooth, and seed Il down with
lawn grass seed at the rate Of four
bushels to the acre.
Frequent dressings Of special fer
tilizers In the spring and autumn are
necessary to keep the lawn in good
condition, especially on poor soil or
under the shade OF trees. where the
tree roots take up the plant food in
the soil. Quickly soluble fertilizers.
like nitrate OF soda. sulphate Of am
monia or muriate or sulphate Of pot
ash. may also be used in small guam
titles, one part OF soda or ammonia
to three parts of potash on estab-
nshed lawns. but this compound
should not be used on new lawns.
Ground bone is also beneficial. Prob
ably the best fertilizers are prepared
stable or sheep manure or Alphano
humus. These can be used literally
on new or old lawns and frequently
with great benefit.
Grass seed should be sown and
raked in with the compost every sea-
son. scattering II most freely where
the soil 1. poorest
In making new lawns plough or dig
deeply-two feet IL none too much
and never less than a full foot In
depth. Use well rotted manure heav-
fly and break up the soil finely with
u harrow or hoe before the final top
raking. After planting cover the soil
lightly with manure. as directed
above, until the grass is we'll up. fer
tilioe systematically and seed lightly
In the spring or autumn and the lawn
will almost never wear out.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
THE VEGETABLE GARDEN.

Having described the vegetables that
can be sown early We will return to
the regular alphabetical order
MCSKMBLONS take up consider
able space and for this reason are
omitted from most small gardens. The
small boy OF the ncighhorhood has also
TO he reckoned with. Certainly few
things are more annoying than TO give
up valuable space In a garden and a
whole summers care and attention.
only to have the fruit disappear the
night before the day Il has been de-
cided t. pick and eat the melon. The
neighbor's small boy cannot he con-
fined. but IL only lack OF SPACE Is the
gardener problem. melons can he con-
fined to reasonable limits by pinching
of the ends OF the main shoots early
In the season. This win cause a more
compact growth and earlier fruiting.
The muskmelon requires a rich,
warm soil. full sunshine and SUFFICIENT
moisture. Melons started under glass
will prolong the season considerably.
Paper pots. stra wberry boxes or In
yerted sods are suitable for starting
the seeds in Some start melons
under miniature hotbeds small frames
about two feet square with a small
glass sash. Tho frames are entirely
removed when the weather is warm.
In transplanting plants. do not dis
turb the root ball.
The hills should be four feet apar,
and made very rich with well rotted
manure. The seeds can he sown In
the hills when the ground is warm
about the time corn r. planted. three
plants to tho hill. Sprinkle the young
plants with slusshot as soon as they
appear. Weed the hills very carefully
and never hoe or cultivate deeply. as
the roots OF muskme'ons must not he
disturbed
Melted Gem, also called Rocky Ford
Is oval IN shape. slightly ribbed The
flesh IL thick green. very sweet and
juicy. This is one OF the most popu-
lar Irondequoit IN a large melon
with thick. solid flesh Of dark orange
The flavor IL sweet, rich and spicy
Jenny Lind IL one OF the oldest va
r!eties. The fruit is small and round
ana the flesh IL green and luscious,
Montreal Nutmeg Is n large round
melon with flesh almost two inches
thick, light green, and OF delicious
flavor Early Hackensack, q large
round. green feshed variety. The
flesh Is very thick and Of fine flavor
A Bush muskmelon II now offered
growing in half the space usually re-
required; the fruit "a small but good,
wATERMELONS require the same
cultivation as muslsmelons. but beins
rank growers II Is impossible to con-
nne them and the hills should be nine
feet apart. Tho soil should he Guilt
waited as long as tho vines are not
disturbed.
Coles Early Il very early and an
easy variety TO raise. and Of nne
flavor: one Of tho best for the home
garden. Kleckley Sweet is another
gtpod melon for the home garden or for
market. FordhoolI Early IL another
good variety. Sweet Heart is OF high
quality. largo size. heavy. crisp and
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11

Gated that II was planting season Q
month ago. The ground was ready, but
pressure of spring work delayed early
planting and on April ten inches OF
snow blanketed the ground. We
doubt that the snow injured vt
tuce, radish, onion or other hardy
seeds, and possibly some little gain in
time may he made by those who have
already planted
As a rule hyaclnths and tulips are
more reliable indicators Of proper
planting season than the trees. Both
hyacinths and tulips have been back
ward this year. considering the mild
weather we had early IN the season.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
NATURES GUIDE FOR GARDEN
PLANTING.

Nature furnishes guides for garden
planting which are even more reliable
than the calendar, according 10 the
Agricultural Departments garden spe-
cialist. Tho old residents OF the soil,
such az the maple, dogwood and white
oak. are the best interpreters % ma
lures moods in spring and quickly
reflect them, so that the gardener who
follows their silent suggestions may
arrange the planting OF his vegetables
accordingly.
When the silver naples bertn to put
forth their leaves and the "catllns"
appear on the willows and poplars. ma
ture IL indicating that the season IA
right for the planting Of such vege-
tables as Lettuce, mustard, onion seeds
and onion sets. parsley, tho round
seeded peas, early Irish potatoes rad
ishes. spinach and trrnlps. This, Of
course. provided that the soil ia IN
good order, which can he determined
by taking a handful a. a depth Of
three or four inches from the surface,
compact II IN the hand by closing the
fingers. ANA II upon opening them
the bail OF earth gradually falls apart
il is ready 10 he spaded. Manure
should then be buried a Full spade
depth below the surface and the soil
should he made fine and contract with
an even surface.
Not until about ten days after ma
ture has st the date Tor the above
mentioned vegetables should such gar
den truck ~ heets. carrots and kohl
rahi he planted \ second sowing ~
peas can also he made at this time
The dogw'ond and The white oak
begin to show signs OF awakening at a
time when other vegetables may br
planted These include bush and polo
beans, sweet corn, Cucumhers. musk
melons. NtermelOns ara various
kinds OF squash, The gardener Will
rarely plant too early II ne but wait
for nature 10 tell him what TO do.
Trees are not always reliable gar
den planting guides. fruit trees are
more unreliable than ornamental
trees, frequently budding SO early "a
to have tho crop destroyed ny frosts.
This seRsOn tho pleav Willows ind,-
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
APRIL THE BUSIEST PLANTING TIME AMONG THE.
DEVOTEES OF THE VEGETABLE AND FLOWER GARDE

in August. show flower buds sur
rounded by incipient shoots. These
are the first crown buds. II the bud
is removed and the surrounding shoots
left they will grow on and in about
three weeks show another bud which
Is called the second crown bud. II
this bud Is removed and the shoots
grow on until autumn they end their
growth in a cluster of buds called
terminals
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11

If the crown buds are not re-
moved the plants will finish their
growth as shown above. with no
growth around the top bud. If fine
blooms are wanted bud No. 7 only
may be left and all the others re-
moved at 3. If a good display of
flowers is wanted remove only buds
Nos. 4 and 10.
The first or second crown Is the
bud 10 give prize flower. In some
cases one Is better. In some the other
Varieties differ greatly. as do the
seasons. II the first crown shows he
fore the third week in August II should
he removed and the second crown
relied on. Timing is an art that can
be acquired only by experience.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11

ArdIsa cremilata Is beautiful ber-
ried plant. not very well known. The
berries are smaller and darker than
the well known Jerusalem cherry.
The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-04-11
BUDDING OBSERVATION-DISCLOSURES

The bud system OF chrysanthemum
is mystery 10 many amateurs. Break
bud. crown bud. second crown bud and
the terminal bud are mentioned in
Chrysanthemum articles.