davidaulloa/AmericanStories huggingface dataset:
Imperial Valley press., 1915-06-22
c. f. COGGINS
Auto Repair and General
Machine Work, El Cen

The most important inventions Of
the age have first been introduced as
plythings, later to become factors in
the civilization and development Of the
world. The automobile is no excep-
tion, and from a mere luxury it has
become marvel as a ciyilizer. With
it the farmer from the outlying dis
tricts may quickly reach the shops,
theatres and other places Of amuse
ment or business in the city, instead
Of spending his leisure hours within
the confines of his farm. The auto
mobile is a highly developed piece Of
machinery and the average car owner
has not the ability or the tools with
which to keep the auto in perfect
shape. This calls for the services
of the expert.
Mr.. c. f. Coggins has been engaged
in this line of work for the past six
years in Imperial Valley, having built
and equipped the first garage machine
shop for the Imperial Valley Trans
portation Company, at Imperial. For
the past two years he has been To-
Gated at 400 Main street, FL Centre.
Mr.. Coggins' policy has been to EN-
ploy only first class mechanics and
turn out only first class work. This
can be donly only with we'll
equipped shop. Mr.. Coggins' shop
contains over $4,000 worth of tools
alone and is by far the best equipped
in Imperial Valley.
That his policy has been successful
is fully emphasized by the large list
of steady customers and by the fact
that he is compelled to move into lar
ger quarters for the third time in six
years.
Inside of sixty days a new shop
will be built for Mr.. Coggins by Mr..
f. NJ. Burger on the corner of Fourth
and Main streets. This shop will be
l00X150 feet in size and will be spe-
cially equipped to handle heavy work,
such as traction engines and harvest.
ing machinery.
In addition to his practical expert
ence, Mr.. Coggins has the advantage
of five years of thorough technical
training at the University of Califor-
mia, having graduated there in 1908,
and is prepared to design and execute
any mechanical work within the ca
pacity of his shop.
Imperial Valley press., 1915-06-22

STANDARD Of usefulness, prosperity and
progress the bank has reached under
their directorate. 1t is supplied with
the latest appliances for the protec-
ton of its funds and securities, and
the vaults are among the strong ones
OF the country. 1t is capitalized at
$5O,O00, Of which amount S25,OOO is
paid up, and its total resources are
over the half-miIlion mark. Mr.. l.. j.
Thomas, the president, is a close stu
dent Of business conditions, and his
advice and help are often sought and
always appreciated by our citizens.
The bank mas been established 7 years,
does commercial and savings bank
business only and is in the active
charge Of Mr.. otto Storm as cashier
and Mr.. 2. II Black for his assist.
E4t
Imperial Valley press., 1915-06-22
ARMANN DAIRY LUNCH
Opened Today at 572 Main
Street.

Mr.. II. f. Armann, foremrly one OF
Holtville's livery grocery merchants,
today opened up dairy lunch and ice
cream parlor at 572 Main street,
where he will serve the public with
light lunches, ice cold drinks, butter
milk, candy, canteloupes, watermelons,
ice cream, etc. Mr. Armann has been
a resident of Imperial Valley eghr
years. He is the owner of 280 acres
of land in the Holtville district In
this number of the Imperial Valley
Press, noting who's Who," we take
pleasure in announcing the opening
of this fine lunch and ice cream par
lor. Mr.. Armann is a young man of
pleasant address and full of business
enterprise. He has his place nicely
fitted up in an up-to-date manner and
is located couple of doors below the
l.. & S. theatre, 572 Main street. For
an ice cold drink, watermelon or can
teloupe served on ice or a quick light
lunch, give him a call. The ice cream
and candy factory is located on Eighth
and Commercial streets.
Imperial Valley press., 1915-06-22
-
{. W. COLLINS
City Postmaster

In c. W. Collins, FL Centro's eff
tlclent postmaster, one sees demon
strated far more forcefully than any
written and published descriptive mat
ter could make it, the vast opportu-
mites in the Imperial Valley for the
man with brain to study out the alb
sorbing problems of the day and by
dint Of hard work and painstaking en-
deavor raise himself to a higher level
in political and social life in the cOun-
ty. The subject of our sketch, witr
his five brothers, was born and bred
Republican, who followed in his faith
er's footsteps by voting his first ticket
for the &. o. Party, but subsequently
devoting himself to a deep study of
American politics, he was induced to
change to what he considered the right
platform, that of Democrat, and to
this opinion he has steadfastly held
ever since, voting the straight Demo
cratic ticket every time. Mr.. Collins
has given much time and thought to
a study of American history and is a
staunch upholder of President Wilson,
whom he considers on a par in the
rsehes of fame with George Washing
ton and Abe Lincoln, whose names are
ON the undying roll of honor in the
country's historical annals.
Mr.. Collins, who is a native of Ala
bama, has held the postmaSterShi ,
two years and has been a resident of
the valley over nine years. He served
one term as irrigation district tax col
lector and was secretary of the Cham
ber of Commerce four years. Postof-
flee affairs never ran more smoothly
and the public is most efficiently
served by Mr.. Collins and his pleasant
and courteous assistants.
Imperial Valley press., 1915-06-22
Valley,
A Realization

CONTINUED FROM PAGE ONEn
nearly $6,000,000; 100000 pounds Of
marketed honey and 100000 head Of
stock in the valley outside horses and
poultry; and 50 on ad mfinitum in =
wonderful maze Of money-in-the-b
figures which will set the average
farmer gasping for breath at the
marvellous wealth now being reaped
from the erstWhile desert.
FL Centre holds first place among
The cities Of the valley and will Gain
recognition east and west bv its re-
cent erection Of the monumental pile
named after Its mythical pioneer set
fler-the Barbara Worth hotel. with
it handsomely-porticoed exterior and
It's inner groupings of statuary and
mural paintings descriptive of the
Harold Bell Wright masterpiece
Architecture is frozen music and the
work of nations. Here we have it at
its best.
Imperial was the premier townsitc
in the valley. FL Centro is the princi-
pal city and county seat, the other
principal ones being Brawley, Holt
vile, CaleXico, Calipatria. inland and
Seeley.
Imperial Valley press., 1915-06-22
ALCORN RUBBER co.
Ell Centre Experts in Tires
and Automobile AccessO-
rieS

The most important inventions Of
the age have been first introduced as
playthings, later to become important
factors in the civilization and devel-
opment Of the world The automobile
IS no exception, and from a mere lux
ury it has become a marvel as civ
llizer. With it the farmes from the
outlying districts may quickly reach
the shops, theatres and other places
Of amusement in the city instead Of
spending his leisure hours within the
confines of his small farm dwelling.
Merchants in Ell Centre have noticed
stimulation of trade directly trace
able to the fact that Imperial county
farmers are able to get into town
more frequently than before the au-
tomobile was in universal use. And
one of the most important things
about an auto are the tires, which must
be of the best grades or there will
be endless trouble insuing for car own
ers. The Alcorn Rubber Company, To-.
Gated on Fifth street in FL Centro.
sell nothing in tires but the guaran-
teed variety, which is to say the very
best makes of tires on the market to
day. These people are tire experts
and have forgotten more about pneu-
mates than many of the self STYLED
tire handlers will ever be able to learn.
Mr.. j. A. Alcorn, who established the
business here two and one-half years
ago, is man of wide experience in
the tire trade, stocks the finest
brands only and also deals extensively
in Radiant oil and auto accessories.
In addition, he undertakes all kind;
of vulcanizing work and from his LONG.
experience is enabled to guarantee sat
isfaction on all jobs or money re-
turned. His telephone number is 200.
If you have tire trouble of any kind,
ring him up and he'll sure fix it good
and quickly at the most reasonable
rates IN the valley. A retail store will
be opened by the Alcorn Rubber Com
pany in the Davis block on Main street
the lst of July. For twelve years Mr.
Alcorn has specialized i'm the rubber
business.
Imperial Valley press., 1915-06-22
SAM DANENRERG
The "Old Reliable" Fruit
Store.

a fellow called Sam Danen
berg at Four-sixty Main
street;
He runs a "fruit department" store
that's pretty hard to beat;
He's neither lrishman nor Turk, but
just an Austrian bold,
Who fears not any foeman and his
words as good as gold.
He sells the juicy orange and the lus-
cious canteloupe,
The Bartlett pear, the rosy peach, all
nicely ranged in group;
The apricot and walnut, too; the ap-
pie, strawberry,
All here are found in choice array as
tempting as can be.
Sam buys his fruit by wholesale and
he sells it out retail,
At prices that are startling and make
other stores beWai
The fact that he has got the goods
and grabs all the trade,
While they are overstocked and
forced to go lie in the shade.
Sam also deals in junk and stuff that's
seen better day;
For tires and rubber goods this man
a useful price will pay,
Or brass and copper articles can here
be realized;
He's going to ship two carloads out,
or so we are advised.
Now Samuel has bought Ford,
wherein to make his rounds;
He's happy and as joyful as a school
kid out of bounds.
A moral here may be unearthed the
public all should know:
Sans business must be flourishing to
make so brave a show.
Imperial Valley press., 1915-06-22
ATTORNEY J. S. LAREW

The science of law and the practi-
cal application of its principles de-
mand of the members of the legal
profession the exercise of the highest
faculties possessed by man. Promi-
nent in this line in Imperial Valley
is Attorney Larew, who came here
six years ago. He has done well and
won his spurs as safe counsellor.
and an able lawyer, winning his share
of the cases that he has handled. He
was admitted to practice in the Su-
perior court of California, January
l6, 1915, and to the United States
court April 27, 1898.
Mr.. Larew commenced the study of
law many years ago. When teaching
school in his earlier years" he devot-
ed his spare moments to the reading
of Blackstone and other authorities on
the general practice of law. Unlike
many members of the bench and bar
profession, Mr.. Larew believes in con-
structive legal practice which is help
full alike to all concerned. When a
little counsel is better, he does not be-
lieve in the entanglements of the law
and such practitioners are an orna-
ment to the profession.
Imperial Valley press., 1915-06-22
BROADWAY
CHOP HOUSE
New Modern Grill Recently
Established on Broadway,
Ell CentrO, by G. f. Mus
Selman.

The question "Where shall |
lunch?' 'or "Where shall we dine? >"
has ben so satisfactorily answered by
Mr.. G. f. Musselman in his new grill!
and chop-house which he opened ~
a couple of months ago that this mod
ern restaurant is fast becoming one
of Ell Centro's most popular places for
the hungry man. Whatever other at
fractions city may possess, its repu-
tation depends n Il very large man
ner upon the class of accommodation
IN its restaurants, the general neat
ness and cleanliness of such places and
the class of food they serve. Ell Cen
tro may justly boast of several high
class restaurants and cafes, among
which is this new Broadway Chop
House, run by an expert chef, who
has served some of the best houses
In the coast cities, although it has
only been established a short time.
under the present management, has
already attained a great degree of
popularity with both residents and
Iout-of-town visitors, the latter OF
whom can now he assured of getting
anything they require in the quick
eats cooked in first class style at
this modern establishment, which is
complete in every detail, from its
neat and scrupulously clean kitchen
to its cheerful dining room counters,
and, as none but union help is en-
ployed, the place is gaining a large
patronage of working men and wom-
en-. The best of steaks. chops and
meats that the market affords are
always served here, cooked in a pure
and wholesome manner; perfect sani-
tatlon is a pleasing feature, and prices
are lower than those asked at places
were an inferior class of food is often
served. Tray orders are made spe-
cialty, all such orders being very dain-
tily arranged before they are ali
lowed to be sent out from this estab.
llshment. Mr. Musselman is a man of
wide restaurant experience and makes
a very courteous and genial host, serv-
ing his many patrons with the best
obtainable in the market and extend
ing to them every courtesy through
the efficient hands of his attractive
young lady Mattresses. Mr.. Mussel-
man has been in the valley three
years, during which period he has ae-
quired wide social and business ac.
quaintance and is known as a man
of public spirit, always willing to iden-
tify himself with any movement that
will advance the material interests Of
Ell Centre and its vicinity To those
few who have not yet "dscoveredo
the Broadway Chop House we say.
Just go and try one meal-you'n
come back"
Imperial Valley press., 1915-06-22
EUGENE d. WHITE
Imperial Valley Investments

We can say without fear of success
full contradiction that Imperial county
lands offer the best inducements to
small investors to be found in the
entire state. This valley is rapidly
forging ahead as a dairying and cot g.
ton growing section; its soil is rich
and productive; the irrigation bitches
are spread like tentacles over the land
to the general satisfaction of holders,
and the climate all year round is not
to be excelled anywhere. One reason
for the rapid development of Imperial
county is the class of enterprising bus.
mess men who have engaged in the
business of buying and selling real
estate, and one of these particularly
worthy of mention is Mr.. Eugene d.
White, whose offices are located at
SAC Main street, in Ell Centre. Mr..
White is well known in the vicinity
as secretary of the Business Mems
Association, and handles investments
of all kinds-town lots, fruit, farming
and grazing lands, and also writes in
surance.
Mr.. White is an ardent advocate of
any movement to further the develop
ment of Imperial County. He is lov.
er of peace and not in sympathy with
any war, conscientiously believing, as
he does, in the words of Mr.. Bryan,
that "war is an international nui-
sance."
Imperial Valley press., 1915-06-22
SIMONS BRICK co.
One of the Leading Indus
tries of Imperial Valley.

One of the most vitally important
manufacturing concerns in the dis
trict is that of the Simons Brick Com
pany, whose kilns and works are To-
Gated alongside the railroad tracks a
little distance out of FL Centre. This
company has an annual output of
about 15,000,000 highest grade bricks,
and since its establishment has fur
rished material for the erection of
buildings in every part of Imperial
county, including nearly all the busi-
ness blocks in this city. The total
daily capacity is 100000, and the
company is manufacturing Just half
that number at present. A study of
the brick industry makes interesting
reading, many uninitiated people be-
ing under the impression that brick
making is comparatively modern
diea, whereas in fact it has been
shown that burned brick was used in
the Tower of Babel and in the walls
and buildings of ancient Babylon.
During their period of bondage the
lsraelites worked with the hod in
Egypt, and specimens Of Roman brick
work in England may yet be seen at
Hampton Court and, later on i'm his
tory, in the medieval buildings of
Henry VIII, many of which are still
standing in mute testimony to the
lasting qualities of good brick, such
as is now being manufactured by the
Simons Brick Company at their works
in Ell Centro. The local plant, to the
value of 100000, was established six
years ago and employs forty men. The
company has equipment for an addi-
tional yard, to be established in the
near future, most likely at Calexico.
This is $l,000,000 corporation, whose
head offices are in Los Angeles, and
in addition they have plants at Pasa-
dena, Santa Monica and Simons, which
is six miles out Of Los Angeles. Mr.
A. d. Johnson is the energetic local
manager and is a man of high busi-
ness integrity who enjoys the esteem
and confidence of his many friends
and patrons in the valley. He is n
Native Son." born in Los Angeles
and graduated from st. Vincent's col
lege in that city. The company is the
lucky owner of a big ranch of $40
acres at Heber Such an industry as
that promoted by the Smons Brick
Company is always a boon to grow.
ing centers like Ell Centre, as it en-
ables builders to obtain material at
a much lower price than if it had to
be shipped from outside points, and
the valley is to be congratulated on
having such an up-to-date plant locat-
ed here.
Imperial Valley press., 1915-06-22
Mr.. NJ. f. Stewart is a well know

Mr.. NJ. f. Stewart is we'll known
dairyman-rancher who has a 60-acre
tract lying about 2 miles west of the
city on Main street, where he has been
located for the past years, having
during that time made many improve
ments ON his holding and built him
self a fine home. He owns 20 dairy
cows and has 5 acres of his land plant
ed to grapefruit. For some time pre-
vious to locating on this desirable lit
tie farm he had been in the valley on
the lookout for just such an opportu-
nifty as then presented itself, and it is
needless to add that Mr.. Stewart has
not repented of his bargain. He is Il
native of Kansas and is blessed with
a good helpmate and family of fine
children to decorate his beautiful home
and assist in the upbuilding of the
farm.
Imperial Valley press., 1915-06-22
THE MULE KINGS
OF IMPERIAL VALLEY

I'm this great, productive valley some
farmers, dairymen, poultrymen, cotton
growers, etc, operate a five-acre
ranch, others ten acres, while many
reach twenty acres, forty acres and
up. Many of these people require a
horse or mule in the busy season for
few days work-possibly months
work, more or less. Messrs. f. G. Ir-
win and w. X. Bowker own 24O mules
in and around El Centre, renting them
out to farmers, contractors and others
at 80 cents per day or SIS per month,
and, inasmuch, as the average mule il
worth $45 a month in work and costs
little in maintenance, these two gen
tlemen must be regarded somewhat in
the light of philanthropists, though
not entirely so. They rent the mules
at reasonable figure, allowing the
hirer to make fair profit on the deal,
which is satisfactory to all parties
concerned.
The stock corrals of the Imperial
Valley Mule Market" owned by
Messrs. Irwin & Bowker is situated at
Olive and Third streets in this city.
Mr.. Irwin has been in the valley sine:
1901, is native of Ohio, and owns
a fine ranch of 160 acres about two
miles south of FL Centre, where he
goes in for raising alfalfa, potatoes
and cotton. He has Is acres planted
to potatoes, 45 acres to cotton and the
rest to alfalfa for feeding of the
stock. Although in business he runs
mostly to mules, Mr.. Irwin is person.
ally great horsen1an and lover of
thoroughbreds in his heart. He is the
lucky owner Of fifteen of these blood
ed and pure-strain animals, and al
though there may be others in the
valley who fondly imagine they own
some horseflesh, these lesserfortunate
individuals usually have to take Mr..
Irwin's dust whenever l. comes to a
contest, for "blood will tell" and,
though it may not be general knowl-
edge, his "cattle" certainly do take an
awful lot of beating in a match.
Mr.. Bowker is superintendent and
general manager of the great C.-M.
ranch, in which he holds fifth inter-
est, valued at over a million dollars.
This company are also the owners of
the Oregon hotel in this city and other
local properties, so that here it may
be seen at glance are two gentle
men with vast interests in the valley
and surrounding country who are put
ting forth every possible effort to-
wards its quick and early development,
and it will readily be appreciated from
the foregoing that the interests of
these men are also the interests of the
whole community.
Both Mr.. Irwin and Mr.. Bowker are
highly intelligent and pleasant people
to meet, and it is with pleasure we
award them a high place in these col
umns in a writeup of who's Who in
Imperial Valley"
Imperial Valley is the worlds great
Imperial Valley press., 1915-06-22
The Plaza Garage and Machine

The Plaza Garage and Machine
Shop is conducted by j. w. Randolph.
who has been a resident of the val.
ley since 1907. He has operated his
establishment in Brawley over two
years. He conducts a general garage
business and specializes in repair
work and carries auto supplies. He
is agent for the famous Jeffries Quad
Truck. He recently sold his fine So
acre tract.
Imperial Valley press., 1915-06-22
J. A. McCUISTION
Expert Cleaner and Presser
of Ladies and Gentlemen's
Garments, Evening Suits,
Etc, l26 Fifth Street, Ell
Centre.

Etc, l26 Fifth Street, Ell
Centre.
Over a period of fifteen long years
has j. A. McCuistion gained practical
experience Of his trade IN other cit
les previously to settling down two
months ago in the Imperial Valley, Of
which he now speaks in highest eu-
logy. Successful accomplishment IS
the natural corollary when a hustler
such as Mae arrives over the horizon
and launches himself with whole-souled
spirit and confidence into this new
field Of opportunity, and his business
IS now numbered among those of FL
Centro's most promising enterprises.
This expert cleaner and presser EN-
ploys both the French dry process
and the American methods i'm hi,
work, and undertakes any necessary
altering or repairing. The utmost
care is bestowed upon all fabrics en-
trusted to his care and no article ever
comes back for lack of good and prop
er finish, so that one deal with him
means another permanent customer. \
feature is made of turning out all
work promptly, and garments to be
pressed, cleaned or repaired will be
called for and delivered
The rapidity of the success attained
by this business is due very largely
to the personality of Mr.. McCuistion.
who has reduced the work of order
getting to an exact science and. being
am expert at the trade, is in a posi-
tion to guarantee all-rOund satisfae-
tion to his clients, who, once they have
experienced the high quality of his
work, invariably come back with re-
peat orders and thus keep Mac happy
as a clam at high tide busy filling
them morning, noon and night.
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-03-06
REXOALE PLEASED WITH
LECTURE At A SCHOOL

The social center ttsa received
spleuGG ert1rsrmraf last evening
wt~r Eoaee ErEta.e 1ectgred at the
hawthorn school. for ttr large aud
tf1riIu vas crowded every available
space briae rurf over Coo pupils and
rarvnts attended.
r. g. Fjstrr. slperrtendent o.
schools. tatroducrd Mr.. EexdaIr 90
TIE agtferer. ana rrrf1cef tte intro
ducts1r wffr short address. in
which De made n strong appeal Tor
parents visiting DAYS .r tl~ H1eE fs.
Land schools last evenings event
was ere frst o. ere kind .n the hie-
tory OF tsr Hawthorne school and
marks a rev era sr t1r social DIE of
the ee Ehbera11F
The trcte-r 81 str Ertfrir ves on
TIE Crurt Caryru OF Arizona end
vas beautifully Illustrated. as we're
sIso tEr a-thor-s readings be- save be-
fore che lecture
Rock Island Argus. (Rock Island, Ill.) 1893-1920, 1915-03-06
COLLEGE STUDENT BODY
HEAR VIKING STORIES

Nearly two hundred students
crowded into the lecture hal Of the
pcnkmaun Memorial library OF Aug.
ustana college last evening 20 hear
br. Henry Goddard Leach OF the Am
cricau-Scand.navtan Foundation de
liver his lecture. The Voyage o. the
vikings" The talk vas illustrated BY
stereopteon views. showing maps OF
the routes traversed. drawings OF the
viking ships and photographs %
scenery OF the places visited. Dr.
Leach was well posted on his subject
and gave n very interesting talk.
In the afternoon ~ student mass
meeting he explained 20 the work of
the American Scandinavian Founda
ton. seeking 10 Interest the students