The sun. [volume] (New York [N.Y.]) 1833-1916, 1915-05-16
Greatest Wealth Is in
Sheep Raising, but
General Agriculture Is
Increasing and Manu-
factories Starting

try.
The Americans also have much 20
learn In the line Of careful packing
Of goods which may have TO be dis
charged from lighters, and perhaps
continue their journey on mulebaok.
Some one has we'll asked: How
many Of us. who : have taken great
pride in that vastly esteemed fv;ry
of OUTS known az the Monroe Doc
trlne have stopped to speculate ~
TO how the other parties concerned
may feel? How many Of us have
existing In the minds Of the South
Americana? Just how DO we stand
with the trade of South American
l Perhaps here in a discussion Of Uru-
quay. AZ well as at any other ttmD.
II 10 appropriate to give tho Answer.
although this reply - not original
with me. We have . share in the
South American trade, but this n not
owing to our brillianoy. Europe he's
captured the cream, for. although NJ
less arrogant in their pride than are
we. the English and 0ermans ara lcA
stubborn. They are moro willing .
set aside personal feeling. and con-
cede something to the personality Of
their prospective customers.
It IN undoubtedly true that the
American exporter il merely tcleS-
ated in South America, hat he enjoys
no favor through q feeling OF kin
ship. nor indeed through anythinG
that ne has done for South America
He must, therefore. mako great efforts
a. --n&. AA,--A -AAA "a. 49,
toners and to overcome this long
standing prejudice on their part.
Then again, IN calling ounesvss
Americans we offend the delicate SON
sibilities Of the South Americans.
because. they argue and rightly. that
name is no more peculiar to N
than 10 them. or indeed. to tho people
OF Canada or Mexico, who. by tho way.
have the same feeling about Il. The
business man seeking trade In thess
southern republics should thereeoss
avoid using this name for himself. -
It certainly raises against him 1t once
a strong prejudice.
In spite Of the fact that Spanish -
no more . strange tongue TO u than
Il Is to the British and Germans who
have so far distanced us in the racs
for South American trade. the Euro
peans have gained their advantage by
their adaptsbiity In dealing With
those OF another tongue. They have
been willing to study Spanish and
Portuguese. while we have insisted
that our South American neighbour
should communicate with US in our
own language.
Our reward IA this. When South
America wants money II does not
turn to its would-be Big Brother. but
TO its French English or German
friend. who very willingly and prompt
ly mortgag es all Little Brothers re-
sources. These European friends also
exact q tribute from Big Brother when
he tries TO do'a little trading. because
they are in control Of the mediums Of
exchange.
Europe Is nearer to South America
than Is the United States. and this
tends TO aus tho Argentines, Bn-
zilians and Uruguayans TO look upon
us as strangers. rather than the Eu-
ropeans. In sailing from New York
to any South American port II -
necessary. IN order to take advan-
tage OF the trade winds, almost 30
come in sight Of the Canary Islands;
and even in steaming down. Cape
, ~. ROGUE. much further asst than
New York. must be rounded.
Few people realize that New York n
straight north OF the western coast
OF South America, and that the latter
is really southeast. rather than
south, of North America. Therefore
a steamer voyage from Montevideo 70
most European ports IL no longer than
TO New York, and to Lisbon Ia much
shorter.
Naturally, then, the luxury loving
descendants OF the Spanish greatly
prefer to 20 TO London. Paris or
Lisbon. n hence know the people 81
these European cities better than they
know the people of New York. Onc
there, the shopkeepers of theee
places make It their business 10 see
that these customers have no loose
change to spend II they should later
ON across TO New York. Some n
has we'll expressed 1t thus:
Europe occupies a corner site AZ
the intersection of busy streets IN
the market place OF the world. and t's
bankers are always in good voice
while Uncle Sans little shop IL mp a
side alley. and he pipes his wares IN
a feeble treble"
There IL yet another important fact
which determines the attitude ot the
South Americans toward us. Europe
has never. 20 put It mildly. tried 10
have us stand we'll in the estimation
Of South America. Rarely will you
sec in a South American nevspaprr
q news report Of any great or worthy
achievement In the United States,
whether in the line Of history, 81
ence. philanthropy or literature. Hut
when II comes To a scandal. "a hank
dedication. a political disgrace. or
something deroGatory 10 the Govern
ment or people of the United states
long dispatches about it will reach
the South American press-and thu
news service which supplies them
Is conducted by our European rivals
Even the guide books which our peo-
pie read Ia learn about South Amer
lea, and which the South Americans
u 10 learn about us. are written
by Engl. shmcn'
When therefore our business man
goes scouting :or South American
trade he must face these conditions
must real ~ that hc viii he received
as a stranger, not as a friend, that no
viii have 10 live down prcconceived