The Mt. Sterling advocate. (Mt. Sterling, Ky.) 1890-current, 1915-04-28
STERLING KENTUCKY, WEDNESDAY APRIL 2S
The Merchant and The Community

The city merchant necessity and that which
sary protected community his
as he needs the community cash.
But every small city merchant alive his opportunities
and his obligations.
Many of them fall by the wayde because Of their of
Indifference to the rights of the public.
Fifty the city merchant sat his and waited
for business to to him.
Today the successful merchant hunterhe
cunning for his ammunition is his stock trade and
his gun is the local newspaper.
Country people of today intelligent and up date
their city and they the merchant by his actions
If he is hustf he keeps his Clean his goods neatly
displayed his advertisement running regularly the local
he attracts the public eye, and the public follows its eye
clean store neatly displayed goods newspaper
verng not the only requisites of successful mercantile
The country merchant should bank too much on the fact that
he is a necessity
He should be bidding for trade-dvs
ing of lettering the condition the and acqun
ing the fact He should consider their welfare well
his
The should creed, and that creed
should broken He should all alike
misrepesen his goods and keep his shelves well stocked with truth
He should be considerable of other business the
muniy for their rights his They do not
the town, and neither does he.
He should join intellectually in movements for building
and expanding the topmost rounds of the ladder.
The merchant who has built reputation public spirit
ed who abors for the well being of the whole
customers
They migrate his door naturally the birds fly south
in winter.
gain confidence of people, for the
people that the intelligence fair mndedness which
he exer behalf of the community will be extended his
toners in commercial ife
country a midst,
the community is the better off for their presence.
You invariably find their advertisements the local papers,
telling of the merits of the they have to SELL and giving the
people that information to which they clearly entitled
Such successful because their methods of business
and their very attitudes breathes
They have many customers, because the people admire
hustler.
This town is located in splendid community, and should
have bright future ahead of it,
But it depends upon alone.
We have good business in this city.
They well supplied with brains, and those brains cap
able of accomplishing great results.
Individually they do much but collectively they
uionze trading conditions of this community
The money that being daily away for goods might
well be spent local stores-and would be- if the
chants to the opportunities before them
the easiest thing the world to keep the money home,
for not fools.
Just keep the goods the people want and of quality they
want
Sell those goods fair margin of profit thereby competing
in quality and price with the outsider.
Then advertise peentkeep the home goods constantly
the mind of the him the fact that much
his interest yours keep his money circulation home
When CONVINCE the that HAVE the goods
that he wants. and that they purchased here JUST AS
CHEAPLY elsewhere he will keep his money home BY TRAD
ING AT HOME.
The people WANT live community, willing to SUP
PORT live business
Who is in the LIVE CLAssf Speak up, gentemen-SPEAK