Evening times-Republican. [volume] (Marshalltown, Iowa) 1890-1923, 1915-07-15
HAWkEYE OPERATORS ORGANIZE
FOR CAMPAIGN OF PUB.
LIclTY.
OPPOSITION FIELDS
LONG ADVERTISED
Points in Need Of Publicity Discussed
by Mine Owners at centervilIs-I
Iowa Product, AItho Equal to Indiana
and illinois Coal in Heating Quality
Suffer. From Appearances.

NeRtsfNllle, July l0.-Ihe coal Oper-
ators of the county met yesterday a.
the Drake library and there discussed
the different conditions of the county
and also way in which they might
advertise the coal of this county. The
meeting was in reality the outgrowta
of state meeting which took place in
Des Moines on the eth of this month.
i This meeting was attended by sew
eral loca. operators who got the in
spiration which is sending them into
larger advertising campaign. The
coal field was divided into four dis
tricts and each district was TO call
meetings at which all phases Of the
work should be considered.
When the local operators of the
county met. Of whom there were about
thirty, a committee was appointed
some plan which they think would be
good to carry on an active advertising
campaign. This committee when its
the operators in another meeting and
there present the plans they have
formed.
1t was brought out in the discus
sion that Illinois and Indiana, both OF
which have big coal fields, have for
the last few years been carrying on
an active advertising campaign and
there is no question but that it has
been effective. It is true that they
can mine their product at a cheaper
rate than can the Appanoose county
operators. but even considering this.
those states are actually shipping coal
into Iowa territory at higher rate per
ton than the local dealer could put IL
there for. This only goes 10 prove
one thing. and that is that the coal in
those states is more extensively adj
vertised and much better known than
the coal of this section of the state.
Points in Med Of Publicity.
1t is an admitted fact that the coal
in this section does not stand the
weather as does the coal Of those
states. A person can throw ton OF
Illinois coal on the ground and there
let it lie while the rain and snow beat
upon it for an indefinite time. and aft
err this test the coal is st!ll as good
looking as it was when first put there.
If ton Of local coal was given the
same test 1t would look as il it was
not worth ten cents ton, while in
reality the burning qualities # the coal
would be just as good If not better
than the other coal. But this is q
fact that the majority Of people do
not know, and it is simply up to the
operators to advertise this as great
advantage over the coal of other states.
Another feature Of the coal industry
that the operator must advertise is
the price. Although Illinois can get
her coal on the market cheaper than
the Iowa coal fields does not mean that
she can get it into the Iowa territory
cheaper, becaust the freight on car
Of coal from Illinois into Iowa terri
tory Is quite an item. If more adver-
Using was used to acquaint the Iowa
people with the fact that our coal Is
far superior to what they think it is.
then business would begin to show an
increase that would make the operator
begin to realize that he has something
to work for.
The committee which is to form
some definite plan for advertising have
instruction to report to the operators
as soon as possible, so that the CAM
paign may get well started before the
winter season opens up.