The Telegraph-courier. [volume] (Kenosha, Wis.) 1888-1946, 1915-11-18
MAKE new FRIENDS IN A DAY
Reports ALI Along the Street Indicate
That 'Dollar Day. Was One Of the
Biggest Selling Days in the History
of Kenosha--For Annual Event.

Banks and safes in Kenosha today
were bullying with the receipts Of
Dollar Day. and there is scarcely a
man in business in Kenosha who is not
today an ardent supporter Of the
l"Dollar Day" idea. 1t was frenzied
selling in many stores in Kenosha on
Friday afternoon and evening and the
trade which had started in with a
whirl early in the day gathered mo-
memtum as the hours sped by and a
lot of the merchants declare that the
day was the biggest day for trading
ever known in the city. 1t is possible
that there had been days when more
money was taken in by some of the
merchants but the number of sales
were decidedly large. Some Of the
stores found that even with extra help
they were unable to handle the Gus
toners and in places where special
values were offered there was a steady
run OFF traders during the entire day
and late into the evening.
New faces were seen in many of the
stores and these people who came to
get "Dollar Day" bargains fingered
long enough ito get acquainted with
stocks In the store and it Is certain
that Dollar Day opened new avenue
for increased future trade for the
Kenosha merchants. One sure proof
of the great amount of stuff sold on
Friday was the fact that the wagons
of the Merchants Delivery company
were still working at ten O'Clock
last night.
"We did manage to clean it all
mp," said Manager Hansen of the de-
livery company, "but it brought by
far the heaviest day that we have had
an the Business. We know that new
customers were developed for the
Istores because we delivered at a
lot of places where the wagons had
never stopped before.'
Dollar Day is a great institution, -
said one of the Main street business
men. sit brought the money into the
stores and more than that it offered an
excellent chance to clean up on lot
of things which were great values for
the price asked, but which at the same
time were dead stock on the shelves.
These things appealed to the people at
dollar. They never would have
found buyer at the price that had
been asked for them before but the
merchant is lot better off to get them
off the shelves and etsthe dollar into
the drawer''
One Main street department store
man declared that his store had larger
receipts at nine clock in the morning
than it usually had on Friday.
The real feature of the day was the
Fact that it brought satisfaction not
only to the men in business, but the
thousands of people who made pur-
chases were satisfied. One could stand
ON the corner aud hear men and women
telling of the advantageous purchases
that they had made and these stories
showed the best possible advertisement
for the stores-satisfed customers.
Efforts were made this morning to
get some idea of the amount of money
really spent in Kenosha on Friday but
most of the merchants while declaring
that business was big were unwill-
Ing to give out figures. Some of them
estimated the total amount spent in
the city as high as fifty thousand dol
lars but others thought about half of
this amount would be the right figure.
At the banks it was declared TODAY
that the deposits were the largest
known in years on Saturday morn
in Kenosha. There were lot of silver
dollars to be deposited and in all the
stores the silver was piled high wait
ing for the trip to the bank.
The foreign population of the city
contributed lot to the success of
"Dollar Day" These people are ad-
mitted to be keen buyers and they
found in the special selling of Friday
a high carnival. Many of them went
into stores and just laid down a ten
dollar bill and then began selecting and
it can be said that they picked out the
real big values in every case.