Arizona republican., 1915-03-27
TWO BOYS WITH AN IDEA

In the Interesting People department of the March American Magazine appears article about Clyde L. Davis and Roger Eddy Treat. two young who classmates Harvard, and who have conceived great idea which Uncle sam sez- ed on and is putting into practical use. Davis is q born salesman and Treat is moving picture expert and enthusiast. The scheme they matched, and what is being done with it. is descfbe1 in the following extract taken from the article
 During summer vacation, when Davis need cd money and wanted combine ple;sare with his profits he had engaged with Boston lthographing company to sell government survey maps down in Maine. Now Maine is a hard territory for any solt of salesman to work in. But Davis loves farmers and fisherman and other ordinary folks.
 He invested in d second-ha bicycle, strapped sample on his back, and pedaled out to find customers He knew how to talk, and he knew how to listen and in just months time he hadm orders out of those hardfisted DownEaster than other salesman on the force had from even the most favorable territory. When he sent his phe nomenal orders in his firm, they refused at first to extend him the necessary credit So Davis went back his route and gathered iD in hard cash, ninety eight per cent of his sales.
 Those maps led to the Great Idea They taught Davis if you want to sell anything you must show it, and not just talk about it. So he determined to sell to American farmers up-to- minute knowl- edge calculated to benefit them and their farms
 There wealth of material in books and file in the department of agriculture and state experiment stations subjects such rural CO., operation, selected seed corn. improved covers oct ter cotton, how to combat the boil weevil, how to analyze soil improved sanitation, and the ike--but the average farmer is not interested in technical ports Davis did not feel call to preach better az ricuture but he felt d very emphatic call to show it.. And at this point Roger Treat comes in.
 Treat enthusiast on the moving pictures. Davis wanted to help the rural sections; Treat had the thing do it with; and the two of them met in the Great Idea.
 Davis and Treat went off Washington and put their Great Idea up to Uncle Sam. He, being canny individual. gave his verdict about follows, Your scheme sounds good boys, but you've got to show me.
 And they did.
 They plunged into the remote rural districts of the south with such pictures ttcn available. and showed They exhibited in school houses, churches, even in open fields.
 The response really extraordinary. Every where the boys their work attracted mmed- fate attention and enthusiasm. Letters concerning it came in to the department of agriculture from all parts of the country and large developing plant had to be installed in Washington tc rarry the work.
 "Of course the work has been big success. After it had passed it's experiment stages in the department of agriculture. various other organiza ons took it up MT Treat made for the Rocke fellcr sanitary commission microscopic moving pie of the full development of the hookworm When the great operative league of sixteen Sand Hill towns formed in North Carolina, the off cer-5 the organization decided that Davis the to make this movement and brought him for the purpose And things moving in the Sand Hills.
 The boys have brought to their work grow ing, glowing enthusiasm never failing sense of humor fine physques and love for anything which genuinely great. They have inaugurated govern mental service which will mean millions and millions of dollars in increased production countless ives made brighter well more efficient