Brownsville herald. [volume] (Brownsville, Tex.) 1910-current, 1915-11-05
STANDARD PACK
AND MARKETING
SYSTEM URGED
WELLS FARGO INDUSTRIAL AGENTS
FROM ALL SECTIONS SURPRISED
TO FIND GRAPEFRUIT HERE.
COMMENT ENTHUSIASTICALLY ON
QUALITY or PRODUCT-Ex-
PLAIN INDUSTRIAL AGENT.

and fruit between the grower and the con
sumner. to find way to reach the small
dealer IN the small town unable TO care for
carload lots, standard pack of products
IN various vegetable and fruit producing
sections now having no standard pack, are
among the things thata corp Of industrial
agents of the Wells Fargo express com
panv are trying to attain, i was explained
Nv q. A. NeIlor IT New York. head Of the
Food Products department Of the com
panv. in an address before local shippers.
company employees and industrial agents
at dinner at IN, San Carlos hotel last
night
The Wells Fargo company. Mr Mellor
explained. " the only express company
that maintains = corps Of industrial agent
whose duty il i 70 aid ~ searching ont
markets for certain things IN their ind
vidual sections Of divisions. and 20 co
operate with the other industrial agent- ~
other sections who may have products thai
can find market ~ districts other than
his own. Through this method of eoopera
tion the Wells Fargo company hopes even
tuallN to be ut benefit 10 the vegetable and
satru, fruit growers of the Lower Rio
men lust what ~ raised in thl5 Section that
the trp to this section was made follow
ing the annual conference at Houston.
Mr.. MelIor was in the Valley last March.
II was hi first trip. and It opened hi
eyes To the fact that here IN the delta of
the Lower Rio Grande lay ! country that
was destined "a hc known among the
cont of season producing centers of the
United States IIe was - we'll pleased
that ~ wa- tempted ~ invest. he said.
and even more 80 on his second trip. II
was NJ that time Mr. Ncllor determined
thai when the next annual conference of
the industris agents Of the company wa
held. 1T Houston - trip 10 the Magic Val
lev would he one of the events.
The industrial agents Iof the Wells
Fargo are now engaged IN testing out how
best to make thier department useful be-
tween the producer and the dealer. par
ticuIarIy the small dealer IN the small towr
who could handle a small quantity. hut
who Il unable ~ obtain certain products
IT certain times because of shipping rates.
This test j. the result of the high cost of
living crv il 1913. and -lnce the whole
.alers already are well organized the IN
dusirial agents of the company are work
ine on the producer for organization, thus
"a work out j systematic plan Of market
ing. 2 plan that will find an outlet for Ger
tain products A certain times without
.luttin. any particular market and leav
uw another wholly uncared for. Thi
marketing system Is one of the problem
NJ the are. and the company ha- among
H. indu trial agents students NJ this prob
lem.
Mr. Mclcr said that ~ organizing the
producer should decide on and MAINTAIN
= certain pack. aud give the products from
that particular section name by which
II might become generally known. For in
stance. he clted. If goods reaching the
market- were labeled Brownsville Dis
trlct' that district individual pack would
become known and growing more 20 would
create iiS own demand hv reason Of it
individuality.
To the average truck grower u thc
Lower RIO Grande Valley comparison Of
the Valley with the truck aud citrus grow
me d-tricts of California are alwavs ~
particular interest. and this true ~
the remark If r. Elliott. industrial agent
on the PacIfIc coast for the company. Ex-
planning that his market took N quite
different section than that If the Valley
hc said that the Valley has the distinct
advantage ia the matter Of soils. aud
reaching the market first. Mr.. Elliott
spoke If the Imperial Valley and it. grape.
fruit, and declared his astnnishment over
the quality Of grapefruit found in the
Lower Rio Grande Valley. but warned
growers 10 look out for the canker ant
scale He said he had noticed ii on citru'
fruit trees in this section, and cautone,
The growers - take prompt action ~ xii
ont these citrus fruit diseases. or else the,
would eventually destroy the industry %
make il highly expensive one He Sai,