The Barre daily times. (Barre, Vt.) 1897-1959, 1915-12-13
BARRE STORES GAY
IN HOLIDAY ATTIRE
They Have Stocked Their Shelves and
Counters with Splendid Arrays of
Goods and Added Clerking Forces
are Ready for Christmas.

|
Barre merchants have made unusually
thorough preparations for the holiday
season and, with the close approach of
Yuletide, shoppers in this city and sur
rounding towns are taking advantage Of
the benefits procured for them by dis
eliminating buyers. Stores and shops
handling every line OF merchandise have
put ON their holiday garb and augment
ed forces of clerks and are ready to ham
die the Christmas trade 1t is not too
much to say that dealers in this city
were never in better way to supply
the needs of their customers. Not in
several years, it seems, have the mer-
camille Establishments presented such a
choice variety of Christmas gifts.
Times have changed since the old
fashioned keeper of the general store
dickered each year for few gewgaws
and knickknacks with which he bright
ened up an all-the-year stock of staples.
No longer can the smalltown merchant
dust off leatherette travelling case or
two, erase the last years cost mark
from an all-wool ulster, and cheerfully
announce that the early Christmas shop
per is the wisest buyer of them all. No,
times have changed, and among the mer-
camille men everywhere who recognize
the customers right to select from q
fresh stock of goods, none are more
progressively inclined to extend them
selves Christmas time than the mer
chants of this city. Two important fac
tors have combined to bring to the buy |
ing public of Barre and outlying towns
displays that are not excelled in the met |
ropoitan markets. Keen competition |
with mail order houses and the desire on |
the part of local business men to con-
vince their customers that their needs /
can be supplied right here at home have
worked all along TO the advantage of the
local shopper
With Christmas less than two weeks
away, the holiday spirit pervades the
section of Barre. 1t is the
irst spirit that one encounters in en-
tering any of the stores. If you are
n quest OF a spool Of thread or any
,ther workday staple, you'll get it, but
7ou will not be able to get away without
pretty close scrutiny of what your
lealer has to offer the Christmas buyers.
shelves and counters are laden with new /.
Y bought Christmas gifts. 1t is signi- .
lcant of the axiom that the best results /
an be secured by shopping at home that !
,uyers in all the stores OF Barre this j
ear seem to have been rigidly bound {
" the tenets of good taste. A compari {
on OF costs would surely show that the
rices asked by local dealers for their /
lerehandise are remarkable for their a
as against the usually ex- (
essive prices attached to articles that s
re purchased through the medium of
ighly colored catalogues.
Home buying isn't gold bond guaran-
ee of prosperity for the trader, but with
pecial reference to the possibilities Of :
hopping right here in Barre, it is true
eyond the ghost of doubt that the
zeal shopper can save money by making n
'cal purchases, have withal every priv n
eye that well stocked stores and capa- a
le clerking stats afford, and gleam n
hereafter from his or her Christmas Civ ii
z the satisfaction aecruing 10 the gift |
a desirable present purchased of re- b
,onsible merchants who are paying p
xes here at home and doing their bit n
the support of home institutions. n
As never before Barre merchants have II
divided abundant opportunities for the si
lristmas shopper and a visit to the r
district viii dispel all doubt +
TO the wisdom of buying at home. 50
lristmas decorations in all of the stores cl
e more than ever attractive. Every o,
splay window is an index OF endless IL
iristmas suggestions. In some in
ances merchants have gone TO the pains "
providing very beautiful Christmas q,
ndows and interior decorations. In no "
stance has dealer failed 70 give =. u,
e store in one way or another a mate
i expression Of the Christmas spirit.
prime Importance TO the purchasing
bile is fresh stock, preferably with d,
perpondennce Of useful Christmas "
Is. and always admirably correct in
tails. The merchants Of Barre have
4 this prime factor in mind and they / W
We the goods TO show. But they have coD
rther concerned themselves with the Dc
nfort and convenience ef the shopper III
providing other facilities that are 10 aci
appreciated only after a trip through WI
liT stores. Ga