The Bridgeport evening farmer., 1915-08-06
AulnnobiIe News
EsA14pNAI. RRIoE-GUTmNG.

AT4pN4A1s pEIGE- CUTTING.
 An enormous resoIlfion seems to Be starting in the automobile industry, says the Boston News Bureau Just at uahfes were attaining record figures | and when an era of prfce-cutting has Ei4veIoped. The autOmobile people exzl plain the phenomenon Hy the state- ment that quantity producton is their aim and ambition. The Willys-s Overland cuts its price 30. per cent, I or from SLOTS to $750 and plans on an Increase of 65 per cent. Sin= output to total of 100000 carss The Buick company cults its price 25 per cent, or $1 ,zs5 to $sS64and plans on 3. 50 per cent. increase in production to 60.00e cars and may go even higher. The Hudson company follows sAit.
 Now comes the Packard long re- garded as ne4ef the standard makers f Of bighest priced cars It startled the1 l Automobile ptTlD1ic by announcing the first new 12-cy1inder car a. few weeks ago. and has followed this by the even more sensational development of a price Of $2,s50 for it's high pow cred car ana Sz. .6o 6oOs Tor the low pow cred car, a cut in each instance or $500 from the 1915 <six-cyhnder car, a redue4ion of 25k ktoIS5 per cent Con sider1ng the fact that the Packard ssta4erae5Stz profits of but $S5O to $500 ssper cs1 Szazs cut of go per car ap- kknearg Se lEsezTffat aifE1cuf 96 reconcile srifh the maintenance of normal net learning power
 The ansxx doubtless is in part that the company like some of the others, lis planning on quantity. pro duction. The Packard company Tn its b1ggesI year, 1s11s made and sold z, 800 pleas. !. llre carsk Its sales have diminished from this point until this year it will 4 sell something less than 5000 cars. The plan for the new 12-cyIinder car # is to prodnce 10000 cars, or three times the average number xof the last few years The Packard people claim 2 that th@ inn provegnent in the art has produce6c econonnics of production which they are handing on to- the cnnsur1er and to set the benefit them selves they aref eb11ng aaTtput-
 On the other hand 1t is rather a ziznificah4 fact that the na1er of one SDopularl car in the S1s500 class has esctu dealers cornTndss ons so that here kafter these agents w1H get 20 per cent. Rzess than they have been receiving There is no doubt room for profit pos abilities in the big connni ssi ons paid dea1ers as ft looks very much as, if the period of price cutting which has been fairly tnaugaaTatRd rnea ns lower selling commissions in a great many
 The PfercA-ArTow company says 1t has planned no. innovations. It's prices are unchanged, It is not aiming at quantity pToQueu0n, De1n8 SdtfsH6o that there fB a limited demand for the highest quality of car that can be made and that an output of, 5000 cars yearly Of t41Is class is about all this demand can be expected to absorb And there ia good ground fur the be- lief that with practically every other car producer ebseesAd with the idea Of ouanEfty productfon, the Pierce Arrow and L.oco1npbile com panies by sticking rfed dfy to their ideas of high
 ----s1 L - FL held of high priced Am erican made cars pretty much to themseHv es. Sen saftozaa1 as Is the &btg Packard cut, il is most significant that the dsp1ay ad- Verfise1nents in the Boston Sunday papers aunoUncIng the twin six
 made norefereuce to price Tn the New Y orR the price was included. hut # was put into very srnalI Esepzade as inconspicuous as possible Sss
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