Evening star., 1915-02-07

"How much do you stand to lose week if they with
draw their ads?7 demanded Benton.
Gates meditated. About four hundred dollars he
said, at length "The Star Department Store spends
about two hundred dollars week with at this time
of year; Starting, the clothier, about seventy-fve;
Becker & Woods, another seventy-fve; and Norcott,
fifty. I've heard from all of them"
Benton produced a fountain pen and checkbook and
without comment drew check for sixteen hundred
dollars, payable to Thomas Gates.
The eyes of the newspaper owner wdened for in
slant he glanced at the check, which would
deficit of four weeks in the mentioned Then
they sought Bentons and narrowed into peculiar
scrutiny. The young advertising man met them un-
finchngly Without removing his gaze, Gates delber-
ately tore up the check and dropped it into the
basket beside him.
"When is willing to gamble on his own ability
I'll gamble with him, he said
"You won't regret it, Mr.. Gates, Benton returned
little huskily "It's gamble. Its fight for some
thing worth while, fight that public opinion can
win-and we're going to win it. There isn't anyone in
this town big enough to stop The right people
already stirred up, and they going to help despite
Royce the Star Department Store crowd or anyone
else" = y
WHEN the advertising managers Of, the Star De
partment Store and the three other concerns
that had presented ultimatums to the Herald owner
looked through the Herald the following morning they
had the shock of their lives The haf-page space the
back page, usually devoted to the Star Department
Store advertisement, blocked out of yore, with
the stores peculiar ragged border line But placeof
tempting bargain prices for dress goods, tailored SUITS
silk stockings, lingerie, etc, this simple announce
ment, boldly forth in column measure, with
column and half margin of white space all around it,
The Star Department Store has withdrawn its ad from
the Herald today because the OF this newspaper
fused to concerning child labor conditions
here in Greenfield THOMAS CAFES
Proprietor and publisher, the Greenfield Herald
On the first page of the Herald report of Ben
tons brief arragnment the criminal libel charge
preferred against him by Royce and account of the
injunction proceedings that Royce had started pre-
vent any further exhibitions of the mill pictures.
Supplementng these stories full page ad in
which Benton used all his skill to tell his story. He
told it simply, without animus marshallng facts.
The truths stirred Greenfield its heart. Radicals
seeking sensation, took advantage of the state of mind
of the citizens
Benton, with his hand on the public pulse, grew ap-
prehensve he felt its threatening and evernceasing
throbs. He sent for Royce's lawyer.
"Mr. Riggs" he said, Il want to explain few things
to you that Mr. Royce will not force to extreme
measures did not down here to ruin either his
reputation his business, but to educate him. Had
he been approachabe and open to reason, 1
should not have adopted the methods l have used
He paused and shot shrewd glance at the lawyer.
sYou know that he had to be jolted"
well, you've administered the jolt, all right" said
Riggs.
aBut don't want to have to administer any more
continued Benton earnestly "Yet III have to if he
doesn't pull himself together and quit doing fool
things
The lawyer eyed him curiously. Just what do you
mean?"
"You know what mean. There is need for to
recount the stupid he has already made, the
he has in mind for tomorrow when the Journals
guns are to be turned against me-"
The lawyer considered this assertion thoughtfully.
hat do TO do2r be cd