The true northerner. [volume] (Paw Paw, Mich.) 1855-1920, 1915-09-03
"Made-in-AmeriCa"
Goods to be Pushed
Here in Paw Paw.
A Knockout Blow to the
High Cost of Living


Merchants Association, a Michigan
Corporation, whose object it is TO Gre
ate a greater demand for Made in
America" products, have decided to ad-
vance a campaign in several cities and
offer the consumers special induce
ments in order to stimulate greater
sales for their products.
This new plan will be of unusual in
terest to our local dealers, inasmuch as
it spells COOPERATION" in every
respect, and will give all retailers
greater facilities for interesting the
consumers at large. This city has been
selected as one of the 100 cities of
this state to which this publicity cam
paign will extend and all retailers will
derive extraordinary benefits, the i'm
portance of which means profit shar-
ing discount amounting to approx
imately 10 per cent of the present
prices paid by retailers for American
made goods Coupled with this, retail
ers will get better prices from manu-
facturers, better discounts, longer
terms of credit, will have their freight
and express grievances adjusted and
will be enabled to benefit literally in
the contemplated publicity campaign.
Newspapers, billboards, mailing lists,
circulars, tack cards and other methods
of publicity will be used, and factory
demonstrators will appear one day each
week in each city to demonstrate the
products of these manufacturers, CIV
ing the public an opportunity to be-
come familiarized more thoroughly
with the superiority of American goods.
Taken as a whole-this movement
means that manufacturers will share
their profits with retailers thereby CIV
ing retailers an opportunity to share
their profits with the consumers.
Through this cooperative feature an
enormous saving is expected for the
consumer.
OF the many other important things
which are to be done here, one will be
to establish manufacturers local head
quarters" This means that redeem
ing station will be established in some
focal store where consumers will be
attracted daily and inducements offered
them to patronize our local home trade
A representative of the United Retail
Merchants Association is expected in
wifi daU a
time he will confer with local business
men regarding the establishment of
this redeeming station in some conven-
lent location in this city.
In addition to this, it is the purpose
of the United Retail Merchants Assoc
citation to combat the mail order evil
by convincing the public that our re-.
tailers are in better position to supply
consumers with better merchandise at
lower prices. 1t is the intention to get
the merchants of this city together at
regular intervals, and bring them in
direct contact with manufacturers rep
resentatives and point out to our peo
pie the advantages of buying at home
and patronizing retailers who are estal
lished and we'll known in this comIDun-
ity.
This new movement is attracting the
attention of all national associations of
retailers in this country and is the re-
suit Of the Advertising Mems Associa-
tons Investigations in the fields which
have in the past been overlooked by
national advertisers. The bulk of man
ufacturers' advertising expenditures
have in years past been spent in the
larger cities. A cooperative movement
of this magnitude seems to offer manu-
facturers wonderful possibilities in cit
les like our own, and in view of the
fact that attractive inducements will be
offered consumers, a tremendous in
crease in sales is anticipated for pro-
ducts of American Manufacturers.
Among one OF the inducements to be
offered will be Jackson 1916 Model
automobile valued at $9S5.O0. This will
be given away to someone in this city
through the redeeming station which
will be established here.
UNITED EFFORTS NECESSARY
The time has arrived when the peo-
pie of the small towns throughout this
great country must strike blow of
such force that will not only stagger
the octopus of mail order monopoly,
h11f will crinn1o IL IN euch an aytapt O
to make its total disability simply a
matter of short time. Too long has
this gigantic vampire stretched out its
blood-thirsty tenacles and sucked the
very life-blood from our smaller towns
and villages, until its evil effects are
no longer to be tolerated.
In order to get rid of this evil, there
must be concerted action by all inter-
T. r. 10