Omaha daily bee. (Omaha [Neb.]) 187?-1922, 1915-01-01
AUTO MEN EXPECT Big YEAR
Omaha Center of Automobile Pros
perity During Season of 1914.
BUT BIG BUSINESS TO COME
Astonishing Values which VIII
startIe Motor Car Fanciers Prom
Ised by Local Dealers for 1913
show fin February.


While some Industries cannot boast OF
year Of bountiful success. and even in
some sections of the country the automo-
bile dealer did not pluck many OF the
fruits Of prosperity. the men who have
their establishments on auto row IN
Omaha report that the year OF 1914 showed
larger gains In volume Of sales and
money netted over preceding years
As a whole the automobile industry
showed large gains for 1914, and It was
largely due TO the prosperity of the men
in such cities as Omaha that the gain
was registered. The number Of cars sold
during 1914 IL approximately $4,000, and
the total value OF those cars is approx
mately $4sIoOO,O00. Those figures show
America TO he the leader In the motor
building world.
Future Is Very Bright.
But even though Omaha dealers can
look back toward a most prosperous year.
Il is toward the new year. 1915. that they
look For the 1915 season promises to DO
banner season, war or no war. The
values promised by various manufactur-
ers of motor cars are astonishing. Keen
competition, more skillful designing, more
efficient engineering and more scientific
manufacturing have made 1t possible for
much superior products TO be turned out
for less cost.
Prominent local dealers declare that the
models which will be exhibited at the 1915
automobile show, scheduled for February,
will startIe Omahans. The prices OF cars
will be down 10 a lower point, while the
cars viii be OF better construction. Also
attractions i'm the line Of accessories and
body equipment that were unheard Of a
short while ago will be found on every
machine.
Increased sales Follow.
Increased sales are bound 70 follow
such extensive improvements, believe
omnha dealers, and as a result they are
looking forward With eager anticipation
TO the announcement of the new models
which will be shown at the 1915 shows.
The Increased Interest taken in good
roads movements has also accumulated
the success of the automobile business.
and dealers believe that further improve
ments will go long way toward bigger
business in 1915. During 1914 me A.OO0
miles Of highway were constructed. and
plans for 1915 caii for considerably more
construction this year
No city can boast OF a better territory
back OF II than has Omaha.
One Of the new features which have
tended to increase the automobile trade in
Omaha Is the new couPelet and sedan
design which were recently introduced.
These cars make driving I'm winter abso-
lutely comfortable and. where a year
ago a closed car Of other than the big
heavy limousine type was curiosity. Il
is now a common sight.
show December Gains.
The month Of December, generally a
bad month. was very lucrative 20 Omaha
dealers. Several dealers report gains in
sales OF over 900 per cent over the sales
OF the corresponding month a year ago.
The coupelet and sedan have been largely
Instrumental in bringing about these
gains.
Several new firms have entered the
automobile game In Omaha the last year
and a few have dropped out Many new
cars are represented and one or two cars
have been dropped. dut 10 factory finalcial
difficulties. But the average shows that
there are more automobile concerns in
Omaha, more cars represe oted and the
prospects are that 1915 viii far surpass
1SlA