Bismarck daily tribune., 1915-10-13
CHARMING GOWNS
MARK FASHION FETE
A. w. Lucas and Company Pleas
es Large Audiece With Fash
ion Show at Grand.

The fashion fete given yesterday
by A. w. Lucas and company at the
Grand theater drew q large and en-
thasiastic audience which packed the
house. Tie fete was very entertain
ing as we'll as beautiful, an innovation
in Bismarck which deserves to be re-,
peated The first feature OF theypre
gram was a series Of moving pictures.
First there were pictures in the style
of advertisements, telling Of the diff
ferene departments Of the store.
These were followed by a Gossard
picture that had as it's plot the story
OF young woman who read the ad-
vcltisement of the firm stating that it
,uld pay $1,000 for the best advertise
ment idea to be used in advertising
the Gossard corsets. The young wo-
man wanted &c raise some money to
help her mother pay mortgage on
their home. She conceived the idea
of a scenario that should actually show
how the Gossard corset is made in
various models to fit all figures, by
the, use OF living figures illustrating
the different ones shown on the
charts prepared by the company. The
rest Of the picture shows how the
young woman worked out her seen
ario, won the prize, paid the mort
gage, and received a higher position
in the advertising department of the
company. htl @ ~
Fashion Exhibit.
Then followed real demonstration
of corsets: Also a very attractive ex-,
hibit of kimonas and bath robes.
They were shown in all sizes on liv.
ing models from the little lot of half.
a dozen summers to the ladies'. A
beautiful exhibit of afternoon dress
es and hats was the next feature.
These called forth a great deal of ap-
plause and cOmmendation from the
ladies in the audience. Street dress.
es of equal charm followed, also suits
with street hats and furs. The models
showed their beautiful clothes to the
best advantage and pleased the spec.
tatOrs immensely This was especial
ly true of the little girls who added
all the WinsOmeness of childhood to
the fascination Of the latest styles for
little folks. Following an intermis-
sion, several exquisite evening gowns
and hats were displayed, both in black
and beautiful evening shades. After
the ladies had had plenty CT, time to
admire the gowns, the models returned
with lovely coats disl;ayed over their
evening frocks. .., .'|.i.
| For each exhibit the properties Of
the stage were changed, in keeping
with the scene. Beautiful birds.eye
maple bed room furniture was shown
during the corset demonstration, the
stage resembled city park during
the display. of the afternoon ), and
street dresses, and an exquisitely
furnished drawing-room during the
display of the evening gowns. All
the accessories, both of the stage and
the models, were everything which
the most fastidious taste y, could de-
mand. NJ. .,,,-,.. =, ..,a.r. !,
Between scenes, Mr.. w. L. Miller
rendered two delightful vocal solos in
his usual able and winning manner,
accompanied by Miss Flora Harmon,
and during the intermission Mrs. Bald
win sang AT the, close Of the fete,
Mr.. Lucas appeared, graciously giving
credit for the beautiful show to the
young women connected with the
store and assuring the ladies that
Everything displayed was carried in
stock and could be seen at any time
in the store. The fete was pleasing.
ly beautiful and highly entertaining
show. 1t goes without saying, that