Honolulu star-bulletin. [volume] (Honolulu [Oahu, Hawaii]) 1912-2010, 1915-04-27
AID CAMPAIGNB BY
GAMERS TO help
PINEAPPLE men
win ?. Thomas, Back From Big
Convention, Tells of Pub
licity Plans

The Hawaiian pineapple pack this
year can total 2,500,0 900 cases II the
product from the entire estimated
acreage Is used, according to VIII p.
Thomas Of the Thomas Pineapple
Company, who returned this week on
the 8. s. Korea. after q trip of more
than three months duration to the
mainland. In 1914 the pack was
1850 900 cases.
While he was away from the ter.
ritory, MIR. Thomas attended the an
nual convention OF the National Can.
rlers' Association. and was elected
one OF the directors of that organiza.
ton, which had 1000 delegates at its
annual meeting this year q
The association has decided upon
IAN advertising scheme OF national
scope to acquaint consumers with the
value Of canned food. A model can
merry Is also being operated by tho
association at the San Francisco ex-
position. and there, at stated days
later in the season, exposition visit.
ors will have an opportunity OF see.
ing Hawaiian pineapples canned and
made ready. for the worlds markets.
Mr.. Thomas comments approving.
ly upon the Hawaiian building at the
big exposition, and also upon the ex-
hibit maintained in the horticultural
building by the Hawaiian Pineapple
Packers Association. where an attrac-
tive display has been made, supple
mented by q speaker who talks about
the industry, and by q quintet club,
which attracts many visitors to the
booth. -~.-s ra.l.z
Our sales last year showed an IN.
crease of nearly 100000 cases over
those Of 1917. said Mr.. Thomas this
morning. This increase. which
amounted to almost SO per cent. was
largely due to comprehensive adj.
vertising scheme, and to the reduc-
ton in price to the consumers.
This year we are faced with pc
culiar problem. Heretofore Hawaiian
canned pineapple has enjoyed an en-
viable place In the markets because
of the low price Of our product, as
Icompared with California fruits. At
present, however. California canned
fruits are lower In price, than ever
before in. the history OF the industry,
and our pineapples have lost that adj
vantage. zssss "a -
"The great increase In sales last
year and the small prospective In
crease in the size OF the pack this
season would seem to warrant a firm
er price than Is now ruling.
8, "Jobbers as q rule place their or
ders far ahead, and generally close
contracts In the spring, This year.
however. they are not doing this, be-
cause, of the general uncertainty OF
business conditions. Some packers
In certain lines are trying to force the
market to activity by reducing prices.
and this tends, Just at. present, to q
general instability OF the market
The way In which trade conditions
the world over have been upset by
the war Il exenplihed by the situa-
ton In the northwest as regards
beans and barley. two crops which
are normally not exported from that
section, but are consumed at home.
To satisfy the demand from Europe
large exports OF those crops are be-
ing made from the northwest. the Wis
Fible supply Is being steadily depleted
and has already made low record,
but yet the price OF beans and bar
ley In that. section continues to TALL,
though under normal conditions such
circumstances would result In o
sharp rise"
Mr.. Thomas brings to Hawaii a
bride, who was Miss Theodore Jayne
Of Long Beach, Cal. They were mar
ried a few weeks ago. She had visit
ed here some years ago.