The Nome daily nugget., 1915-11-26

on community by live newspaper re of far greater proportion than the benefit the paper receives from the
 ualunity In other words the pub lie generally get whole lot more value from the newspaper than the any case as long as the paper Is pub fishing news in proportion to the vol ume of it's patronage the public gener- ally get full value for their money and the same applies to the advertiser. Few, however realize this and there fore fail to appreciate the fact that 1t
 is their duty to help the paper along as long as 1t Is serving the public In useful manner.
 The advantages gained by advertis- ing in a newspaper are obvious and it Is therefore the duty of all who can expect a benefit from advertising to assist the paper by employing such space as they can afford. in as much
 this is the most effective way in helping it along. For this they at all ltimes receive full value in free adver- Using alone as every newspaper an
 nually gives away many columns of
 space in quietly boosting along its
 advertisers. Few realize this but it
 is none the less a fact The average
 newspaper is ever looking for an op- oortunity to aid those who extend their
 patronage by making helpful references to what they are about. Not many are aware of this yet a glance through
 the columns of the average paper will disclose its truth. A newspaper can nelp business along in many differ
 ant ways and in an almost imprecepti-
 ole manner by means of few appar-
 ently casual references-and usually
 does without even the advertiser or the s public becoming aware of the fact This free advertising is extended by Ithe paper in every direction where it will be of benefit either to the commun-
 
 out the paper is quietly boosting the
 community and it's citizens; is helping
 things along in countless ways that
 are none the less effective because of
 being almost impreceptible. The newspaper at all times has its eye on 1 he fact that the progress and pros in5a f it's own prosperity and the more hat it can do to further the interests
 f the community and its citizens the greater will be of it's own bene-
 its It is therefore up to the commun- .ty to aid the paper in it's mission by Ioiag all it can to help the paper along md so increase the range of it's influ- .nce. It is their manifest duty to sub scribe, to advertise and, if the paper $ equippedd to handle such matter, to assist with their job printing. Every .ittIe helps tho Daper. Too many peo- )le accept the view that they are sav-
 ng something by rushing off to a jop Jldnl WHen they nave ullle JOU WOih
 o do, when the town paper Is fully able to handle such work.
 In the majority of cases the only eason for this is that the job plant 1erforms the work for little less money. Such people are losing sight # the fact that they are in reality | making no particular gain, especially f they are business people, as the newspaper can more than. make up l tight difference in costs through ad- 1 zertising the business for which such l printing is done. Also they are losing | sight of the fact that their first duty
 to the paper which is doing all In it's power to further the general as
 well as the individual interests of the community.