The Hawaiian gazette. [volume] (Honolulu [Oahu, Hawaii]) 1865-1918, 1915-05-25
Promotion Committees official
Eyewitness Makes Help.
tiul Suggestions r~
UNIDENTIFIED PUBLICITY
tncENsURED AS MISLEADING
Hula Hula Canned Pineapple
Labels Offend Several Visit
294iug congressman

'Your whole institution (at the
San Francisco world 5 fair) lacks pep
and steam, complains the "official
cyewitnesses 70 Of the Hawaii promo
tion committee, in letter to Char
MAN Berndt. IT,"
The letter was written in response
TO the committee request for con
structive eritieism and was given out
Yesterday by that body at its stated
meeting Copies were also furnished
to Governor Pinkham and the fair
commissioners Although the letter Is
in no sense anonymous, the name o.;
the author is withheld from Publica-
ton. o.. gaEsSt. .a~
r"The first thing that struck me, /"
SAYS the writer, "was the lack Of ef-
fort on the part Of any one to pay
attention to any one,
THE musicians were doing their
full duty aud some one in distant
corner was trying to sell some souve-
Mrs to prospective tourists.
Moving Pictures Hidden e..
"The moving pictures were being
given behind a curtain and only those
whose natural curiosity prompted
them to look behind the curtain TO SEQ
what was going on knew that they
were there. u '4'st
There were probably seventy five
or eighty visitors in the place, some
sitting down and listening to the music
others looking at the fish, but nobody
made any announcement iaat moving
pictures were going on anu there WAS
an utter silence almost painful to the
picture room. -
What the eyewitness recommends is:
Take the singers from the center OF
the pavilion and put them TO one side,
where they can be heard just as well
as they are now, but where they will
not occupy so much valuable space.
In their places estahlisa Il service
department which will give personal
attention to visitors.
By all means have wide awake
lecturer accompany every run of the
moving pictures with an explanatory
talk, and bave some one announce TO
the public, as otht' exhibitors do, thar
moving pictures "are now being
shown r
Undisnified Advertising
At the suggestion OF several Of the
visiting congressman Whose sensibii
ties had been offended, the committee
decided to advise the Haiku Fruit
Company, Island of Maui, of its opin
ion that the hula hula labels with
which the company adOrus it's pine
apple cans are undignifed and mis
representative advertising. f
Tuesday, November %, was set fOl
Pineapple Day, and next Monday III
Towse and Acting Director A. =. Tay
Tor will meet with Will Thomas ant
A. w. Eames of the Pineapple Pack
ers' Association to dovise ways AM
means for making the day even more
suec essful as an advertising event
than il was last year. AS has been re
peatedly announced, the general plan:
for a publicity campaign will follow,
those already tried out in 1914, o.
Hibiscus Exhibit 60
Gerrit p. Wilder, chairman of the
annual hibiscus exhibit, and Director
j. NJ. Westgate of the federal agricul
tural experiment station appeared be
fore the committee to explain the
plight Of the hibiscus exhibit on the
grounds of the station.
The cost of maintaining the hibiscus
blooms is about 800 year, and with
no money this year from the legisla
ture TO keep them alive, they must be
left to perish or be rooted out, unless
funds are found.
Several suggestions were made, but
none adopted, Director Westgate put
forward his plan of lining the Punch,
bowl road with the bushes, but ii
would first be necessary to make Ger,
tain that the city would water and
care for them. Another 4lea was TO
transplant them to Kapiolani Park,
The matter was finally referred, with,
out any final action being taken, ia
the territorial and county affairs com.
mittee of the promotion committee.
Congressional Publicity
Acting Director Taylor reported
that, taking advantage of the OppOr,
tunity given by The visit of the con,
gressiOnal party, newspapers giving
accounts of the dOiugs of the party
had been mailed continuously to the
home towns of all the representatives
and senators, followed up by a letter
to the editor of leading newspaper
in each town, calling attention to the
fact that the congressman from that
district was a member of the party,
Many of the congressman have
asked that promotion literature be
sent to their home towns, many took
| stacks Of 1t with them, and in add
ton Acting Director Taylor is writ
ing to each congressman at his home
| asking him to send back a selected list
Of names of those to whom more litera
ture would be of interest.
In answer to the distress calls from
Director Wood at San Francisco, Eve
forty foot Omtrigger canoes will be
sent to San Francisco for Kamehameha
Day, June II, with G. X. Miller, the
outrigger expert of the Moana baths
in charge. As the Outriggers have 10
be Disappointed when the canoe ID
shipped. ii is necessary to send an ex
pert. with them to attach them again
Other Island Members