The Washington herald., 1915-07-18
WHAT CHURCH PEOPLE
ARE SAYING AND DOING

relationship to the church. a subject
which has heretofore been neglected al
though acknowledged to be one Of the
greatest assets to the church in its ef-
forts. to provide wholesome amusement
as an attraction to its younger members-
The institute committee has arranged
the daily program So that the forenoon
of each day is given over to the various
classes. The first hour each morning
will be devoted to a model Epworth
League devotional meeting, after which
the delegates will separate to attend the
several classes in which they may be
enrolled. The afternoons will be devoted
entirely to recreationa! features. The
tennis courts. bowling alleys. boats and
bathing facilities will be at the disposal
OF the delegates and in addition a num-
Der of interesting features are being ar
ranged by the recreational committee,
among them an inter-chapter field tour
nament. which will include tennis
matches and other outdoor sports. The
evenings of the institute week will be
devoted to informal social affairs and
inspirational meetings in charge of men
who will come to Mountain Lake espe-
cially for that purpose. Among those al
ready secured to speak at these inspira-
tional meetings are Rev. DR.. E. h. Har-
dins pastor of Mount Vernon Place NJ. E.
Church, South. of this city: Rev. Edgar
Cordell Powers. pastor Of Eldebrook M.
E. Church. of Tennallytown: Rev. DR..
John William Smith of North Baltimore
NJ +. Church. South and Rev. DR.. W.
A. Reed, superintendent of the Oakland
district of the West Virginia Conference
of the NJ. E. Church.
While the institute has been arranged
by the Washington District Epworth
League. the three Baltimore districts
and the Frederick district of the Balti-
more Conference: the Y. NJ. c. A. Y. w.
c. A. W. c. T L., Christian Endeavor
Union. Epworth League of the M. E.
Church. South, and other religious and
social service ORGANIZATIONS have been in
vited to cooperate with the local league
by sending delegates to the institute.
Four of the best cottages at Mountain
Lake Park have been reserved to ac-
commodate the local delegates, many of
them arranging to remain at the park
another week in order to attend the
meetings of the Bible conference.
Miss Elsie Moore. chairman Of the
PRAYER meeting committee was the dele
gate of the Christian Endeavor Society
OF the New York Avenue Presbyterian
Church at the recent national c. E. con-
NentlOn IN CnlCaSO.
Miss Muriel Keller and Miss Ruth
Tyree represent the Girls Guild of that
church at the High School Girls Coun-
ell IF the Y w. c. a. at Camp Nepah-
win Canton. Pa. Miss Marion White
chaperoned seven high school girls to
this conference.
The fourteenth International Lords
Day Congress will be held in the Munich
pal Auditorium Oakland, Cal, from
July % to August ]. No preceding con-
Eress was planned on so broad and COM
prehensive a scale.
Seventeen countries will be represent
ed viz United States Of America, Can
ada. England. Scotland. Holland. France.
Belgium, Switzerland. India. China.
Siam. Laos. Korea. Japan. Persia. Aus
tralia, Egypt Africa. Other countries
from which representatives were prom
ised and expected are prevented from
participating by the European war.
Thirteen different denominations will
be represented on the platform. viz,
Baptist. Canadian Presbyterian. Church
of England Congregational Disciples.
Episcopalian. Greek Catholic. Jewish.
Lutheran. Methodist, Presbyterian, Re-
formed and Roman Catholic. The pro-
gram presents twenty-six general topics
these various topics there have been
nearly 200 assignments.
Addresses of welcome will be given by
Gov. johnson. of California, and c. c.
Moore. president Of the Panama-Pacihc
Exposition. Ri. Rev. William F. Nichols.
D. D.. and Ri Rev. E. H. Hughes. DID,.
will extend the greetings of the churches
of the Pacific Coast. and Walter Mac
Arthur, of berkeley, and the mayor of
Oakland. representatives of civic and
la Dor interests. will extend the welcome
of these great forces.
Judge Alton B. Parker, as permanent
president of the congress. will respond.
At the recent Chicago convention of
the Advertising Clubs of America. in a
discussion of church advertising. w. T.
Ellis said:
The burden of all display advertising
should be- Go to Church That is to
say. the institution should be advertised
and detailed wares only
That is in accord with the
science of advertising as worked out by
the great department stores. Get people
to church: after they arrive the minister
will attend to the preaching. In this
connection. recognition should be made
of the truly ma gnificent service the daily
newspa perS have rendered religion in
their support of the Go to Church Sun
day idea. The scheme has already
swept around the world. Always i'll
should carry an advertising campaign as
ono Of its abiding consequences.
The old. old danger in all advertising
is present in church publicity-namely.
that goods shall not he as represented.
For A cold. lfeless church to procls i'm
Welcome In display type violates the
cardinal principles of the Associated IAd- !
vertisins Clubs Of America. To call
dull, dreary sermons in a gloomy build |
ing interesting and inspiring and up
lifting Is as wrong as to advertise a |
false bargain sale"
The Chicago correspondent Of the Con-
and Christian World tells
OF his visit to the advertising mems con-
vention:
I interviewed one or two of the lad"
men to see what they thought Of the
preachers and the churches as adver-
Users One was very frank about his
opinions He said that most of the min
listers that he knows do not understand
the first principles of advertising. II
know ministers that have fine equip
ment. in other words. they have a store
full of goods. but they need a window
decorator. They do not know how to
dress what they have so that it Is fetch
ing. You see it Is this way: You min
Sunday. announce your text in the same
old way that you have for the last
twenty years. There Is nothing attrac-
tive about the text or about your an
of it. You do not use the |
power of surprise and worth of VARIETY