Western Carolina Democrat and French Broad hustler. [volume] (Hendersonville, N.C.) 1913-1915, 1915-12-16
REV. John Kershaw, Jr.)

OOAA
ovo baen asked to discuss tonight
the subject, Concentration on GooV
poads." | do so only because L Wlsn
80 nersuade you to share my nrm con
Lotion that it is only through a polfcy
- concentration, GENERALIZATION anu
Oc,oia1ization in advertising tnat we
oor hone to make the name OF
sonville a by-word throughout our
lard. uodoys for a
o,r co small as ours to ma
t;onaIIv known unless 1t possesses
ocSn1e rigidIv exclusive FEATURE Given
.Ti. indicious and truthful adVertls-
49, will do the rest, as witness the ex-
naTTiance of Saratoga Springs. Hehder-
ionville has no single exclusive feature
~ nlav ND before the public. We nave
- r true a climate second to none In
. Mountainous country; excellent san
itarv and hygienic conditions; beauti
fT1 scenery; cool nights and moderate
~ warm summer days. But as mas
bnen before pointed out, We have no
rnnnonoIv on these. They are shared
=, , greater or lesser degree by scores
~ other communities in the mountains
of Virginia, Tennessee and In our own
S1ate. And being the gifts OF Nature'
we can add little to them. They must
remain common property.
However, lest some m1sunderstand
me if should be pointed out hat a
pnlicv of concentration does not mean
a policy of rigid exclusiVeness. Every
single advantage possessed by a COM
mnnitv should find a prominent place il
its advertising literature. And IN u
own case. it is especially desirable that
Natures gifts be emphasized, because
it was through these very gifts 1naS
Hendersonville first became known at
all to the world at large.
But because we do not now possess
an exclusive advertising feature, there
is no reason in the world why we can
net create something just as good"
Advantages are both natural and &C
ouired We have the natural advant-
ages already, and it remains only to
select some feasible feature and 60
concentrate all of our community ef-
forts on keeping that before the pub
lie all the time. 1t has been done and
is being done throughout the world
By spoken and written words the
names or certain S0CIlOuS anu SOHA
munities have become synonymous
With specific articles of trade or bar
ter. And it seems to the writer tina:
Hendersonville must adopt this spec
ial feature" policy if she expects TO
remain in the front rank.
Naturally enough, there will be a
wide divergence of opinion as to what
the selected feature shall be. Every
man with a hobby will be on hand to
urge its adoption as the e to the
end. All these will doubtless b good,
but a policy of concentration demands
the selection of one principal charac-
teristic In advocating that Hender-
s%onVille and Henderson County con-
c~antrate their efforts on good roads l
do so because of more than n reason.
In the first place, whether we like 1t
or not, this whole mountainous section
has become known primarily as a great
recreation ground. A section where
people from all over the country como
annually chiefly to play, to rest and
to literally re-create their tired minds
and bodies As much as we should
like our city to be known as. a manu-.
featuring centre, an agricultural, or a
fruit growing section, we will, for the
time being, have to content ourselves