The Detroit times. [volume] (Detroit, Mich.) 1903-1920, 1915-06-28
SIX, $780,;
FOUR, 1886
Studebaker M O d G ! s
Sensations in Style
and Price

by announcing LOT 1910 SEVEN
passenger. tehoIse power four at
&SS5. and seven.passenger. 80
horse power six at $1,000, Stude.
bakcr has once more startled the
Smotoring public.
And once more Studebaker has
proved that quantity production.
scientific manufacturing methods.
and q wealth Of manufacturing ex-
perience can reduce prices and yet
maintain high standards OF quality.
That these are high grade cars In
every essential will be evident from
the most superficial examination.
and the specifications as given by
the engineering department at the
Detroit factory indicate that the
quality is even higher than with
last years cars.
Yet despite all these improve
mcnts. and changes. the prices have
been radically reduced In compari
son with those OF last year.
The new cars illustrate more con-
clustvely than ever the accepted
6tudebakcr policy of dignity in de-
sign. Tho Studebaker has never
gone In for unusual lines. believing
that the public does not care FOR
cars that follow the fads OF style
that each new season sees.
One OF the notable features OF the
cars IL the new unique arrangement
Of the seats. The drivers seat. for
example. Is shaped SO that both the
driver and the passenger riding
with him have separate seats. This
n roomier than ever. and the auxil-
larry seats are OF entirely new de-
align, developed by Studebaker with
IN the last year. Instead of folding
back against the sides OF the car or
ND against the back Of the front
seat they swlng down into recesses
In the door, completely disappear
Ing when not In use. And thus ex-
ira room and ease of entrance and
exit, from the tonneau Is provided.
Exceptional care has been paid
20 the upholstery Of the new cars.
The leather used Is the finest grade
Of genuine. hand-bufred leather on
the market. II is the Studebaker
claim that no better leather can be
bought ct any price. II 10 straight
grain. semi-bright finish. and Is
tufted with . high grade OF curled
hair. Deeper coiled springs give
more resiliency.
The principal feature and that of
) deepest concern 10 motorists u the
yiestly increased power GO the new
etudebaker motor. Hills and rutted
roads will have no further terrors
for the proud possessor Of new
etudsbaker. Brake tests on the
four have DEVELOPED IL IL. and OIL
the six S4s horsepower.
The electrical system for starting
and lighting the new cars IL the
we'll known Wagner two unit type.
which has been wonderfully sue
cessful on more than 100000 cars
aimee then.
Silence In the operation OF the
car has been made another all I'm
portsnt feature by various changes.
Rubber bumpers and secure fasten-
ings everywhere there might be q
discommodins rattle shows the care
full attention that has been given to
detail.
Notifications In the fabrication
system with an easily read pres
sure gauge on the instrument
board, leave little opportunity for
troubles from this source.
The bodies Of the new models are
fnIshed In what II becoming famous
90 'sthe Studebaker." its lasting
richness having been attained only
after extensive and costly expert.
ment. This ID set on with pin
stripe In white. The hood. tenders
and holdings are enameled In
lustrous black. The spokes Of the
wheels are blue with black rims.
Notew orthy In the long list OF
mechanical improvements that the
new Studebaker cars display, can
be mentioned the following:
The clutch collar - ball.bearins.
~ 1egDooIeR shass has ben snlaxa'
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