Tombstone epitaph., 1915-08-15
ITS \ POOR
 MAIL ORDER RULE

Accoi ding to the Citize n. Tucson is petty good mail order town. but. we | suppose no better than any ofhrr town | of it's size in the Unitt d States. IL must ! taLe many thousa nds of such towns to | support the great mail order houses of ! CT icago alone, whose dividends run far
 up into the rniiliors The othir day a | representative of St Louis printing 1 house was operating m Tucson. and 1 to, k away orders tor enveloIes to the | amount of S0,0O0. to say nothing of ! l,tterheads. l, hi,lheads. etc. Thsse
 orders came. Of course. from merchants ma nly, who are dependent upon the
 amount of money kept circulating in | the community. or course. the pay 1 for all this stationary will not circulate ] in Tucson any more The mefchants 1 tn, re will not have another chance at lit
 | We would suggest 'hat if local mer- ! chants would appeal 10 the people in | their various localities as rsistently
 aud attractively as the mail order
 ho, ses appeal to the people of all | To ,. res. there would he more monsy | in very community and not such a | cor. gestion of i, in the cities where the
 IT. T order houses have ,heir liars.
 P. .opie always respond to the strongest ! appeal, and the advertisement is the. ' str.Es est Arizona Republican. | hi, proposition is peculiarly adapt | ed 10 Chandler. One merchant stated | ;l, O. her day that il did not do any ! q Q adver' ise. yet the same mer- 1 elan, always insists on the local paper ] H ri"g he mail crder houses. leav- a. .. per 10 talk up the burden of l .... ,., lo. ih~ rr.,fch mt. who sits back
 and cLeers but fails in financial SUD- DOT.
 ! And in Chandler, also. four out of ! thirty two business houses are m the san e Joat. that many concerts doing
 without advertising. and. naturally. | f nf fir, hs.
 fror.t rank of hard tune croakers. [ Vei.ly 'tis crool world-Chandler
 ArizShan.
 | Yss. and right here in Tombstone,
 We believe we have few oi just the ! sane kind of Merchants in he same
 boat
 To successfully fight the mail order
 h.uses the home mercha mt must ad-
 vcrtisc in the.r home papers; must ' give the public the advantage of tie best prices possible. consistent with safe business. and make a specially of
 parg sin days. ne women do the gr, at,r part of the buying for family
 use and they are persistent bargain
 hLi.iCTs. They are the ones who read
 home papers The live merchant
 rcalizcS this and he is the one who
 has the least complaint to make about
 mu:l order competition.
 4 gl Ince ovCr the columns of nearly any T wspaoer in Arizona and it will
 the business concerns of the town in
 which the paper is published d are ad-
 yer isers' Wherever there is an excep- ton ro the rule. it will be found that the mail order houses are not doing fiol rishIns business in that commuui- ty.
 The home paper is expected to be always on the job of boosting for the town in which it published, and it should be; but on the other hand. does nQt the business men of the town owe in to themselves and to the news paIer to reciprocate by patronizing the adver' ising of the home publications and having their printing done in the home printing plant, Reciprocity ceases to be reciprocity when one of the parties fails to reciprocaJe Iy To ched. Thy started mining in