Evening public ledger. [volume] (Philadelphia [Pa.]) 1914-1942, 1915-06-26
WHAT'S WRONG IN
LOCAL FMMDOM?
Gloom con the Street" Blamed
on the "Summer"-Wha
the Answer2

bAAC kAAAoWCA
The "streer' Of local nlmdom looks al
n the "slooms" have taken possession
that is, Judging from what exhibitor
have to say. on inquiry every one blame'
the summer season.
with the cool weather IN command OF
the situation the summer is unjustly bur
dsned with the charge OF bad business.
wise MIN men are putting their heads to-
gether and are planning campaign to
md out why the business Is light A sys-
tematic campaign will be inaugurated
with the purpose OF consulting the pa
irons Of the different houses and finding
out why the theatres are less frequented
now when the weather Is ideal for thea
tres.
All theatre owners are doing every
thing for the comfort Of their patrons.
Tho houses are kopt cool. well ventilated,
the seats comfortable and the music
pleasant. Can II be that there ought to
be GUNNER pictures" like summer he-
tion" to attract the patrons7 The results
OF the canvass will be looked for with
much interest.
To make July is. 1916 the most memo
rable day in the history OF the Philadel-
phia Exhibitors League, the committee In
charge OF the outing on that occasion Is
working at full speed. The latest an
nouncement Is that a cup will be present
cd to the best dancer participating in the
festivities Other surprises are being
planned and will be announced as soon
as decided on.
i The members OF the Exhibitors League
Of Philadelphia are displaying the keen
uest interest and every one has his
shoulder to the wheel to make this event
the greatest in the history OF Pennsyl-
vanla filmdom
The Philadelphia U. h. o. branch Office
reports that the New York organization
It represents ls In a position to get the
best feature pictures on the market
Producers of the best in pictures are
guaranteed 1900 days booking This, no
doubt, is quite an inducement, for the
u. b. o. has the organization to back It,
Charles S. Kraus. the manager of the
local Offices is whipping things Into shape
to handle the rush Of business in the fall
Jack Delmar, the manager of the JEFF
ferson Theatre, takes great pride in his
house He says that the thermometer
registers from 20 to 30 degrees less in the
theatre than on the street. Moreover
the house is undergoing a system OF al
terations that promises to make 1t very
cool amusement place during the swelter-
ing hot weather. Besides new coat of
paint and recarpeting very expensive
organ is being installed.
The millions OF Mary Pickfords adj
mirers who have seen their favorite in
Tess Of the Storm Country" "Such a |
Little Queen" Hearts Adrlft," Behind |
the Scenes" Mistress Nell." "Cinder-
ella" "Fanchon, the Cricket" and others |
Of her memorable characterizations, have |
more and more marveed at the wide |
range of roles that have been enacted by |
her. As further proof of her astounding |
VERSATILITY Little Mary" will be pre- |
sented at the Stanley Theatre the first |
three days of the ensuing week, in a |
Five-part original photoplay. Little Pal
ien which the title character is a half |
bAeed Indian maid who rises to great |
heights of love and sacrifice for a white |
mINp, who, unknown TO her, ls already |
maNled. Assisted by a capable cast, in |
Guiding Russell Bassett. George Ander- |
son and William Lloyd, Little Pal" |
may be termed one OF the foremost |
Famous Players-Mary Pickford triumphs |
that have yet appeared on the Paramount |
program.
1.-THE Wild olive" to be shown on |
Thursday Friday and Saturday, presents |
Myrtle Stedman and Forrest Stanley in |
their first appearance In a co-starring |
combination. The Wild Olive" is adapt |
ed from the celebrated novel by Basil ]
King, which took two continents by |
storm. The brilliant scenes OF this |
famous love story OF the New York arls
tooracy shift Kaleidoscope In succession |
from the grandeur Of the lumber regions |
ia the forests OF the Alleghenys to the |
cosmopolitan, charming Buenos Aires, |
the gay capital OF the Argentine. In |
view of the intense interest now being |
shown In the United States in the South |
American trade, the prominent part |
played by the immense docks of Buenos |
Aires in this production give It particu-
lar delightfulness
According to an announcement made |
yesterday by the Vltagraph Company, |
II has completed 5000 subjects since II |
began business. These subjects, which |
have been one or more reels in length, |
have touched on every conceivable sub
jeet. comedy, drama, tragedy and farce |
having all been portrayed.
It was also said by Commodore ]. |
Stuart Blackton. in making the announce
ment that the future plans of the COM
pany involved even more elaborate pro-
auctions than those OF the past: 1--WE /
plan to touch fields that have as yet not |
been invaded by the camera. Take, for |
Instance, our plan to visualize music. |
] feel that, in producing this entirely new |
subject, We are opening the way for a |
new art combination OF the highest /
In music with the finest in moving pic |
lures"
In reviewing the work done by the COM
pany Commodore Blaekton referred 70 /